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So some of the growth we're seeing in markets that generally don't have the same strength of advertising as, say, United States has.
So when you think about the rest of the world, obviously, the ARPUs on the ad side are going to be much lower there than they are in the US.
Indonesia, India, Brazil, etc. much smaller ad markets compared to US & the West
Transcript
2023 Q2
26 Jul 23
So I think we feel really good about the efficiencies we've got, and I think we feel really, really good about actually, the marketing spend we made that's now carrying forward. Right? You go into new markets. When you launch new markets, it's sometimes there's that awareness factor. And then once you get sort of that, for lack of a better word, flywheel to take hold, it really starts to have a take on life of its own in terms of growth, and we started to see that in many of our markets.
New markets flywheel now finally starting to accelerate?
Transcript
2023 Q2
26 Jul 23
[long-term] (ph)
long-form?
Transcript
2023 Q2
26 Jul 23
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