REV Holdings LLC (together with its subsidiaries, ‘‘REV Holdings’’ or the ‘‘Company’’) is a Delaware limited liability company formed in December 2002 in connection with the conversion of its predecessor, REV Holdings Inc., a Delaware corporation formed in 1997, into a Delaware limited liability company. REV Holdings conducts its business exclusively through its indirect subsidiary, Revlon Consumer Products Corporation (‘‘Products Corporation’’), which is a direct wholly owned subsidiary of Revlon Inc. The Company manufactures, markets and sells an extensive array of cosmetics and skin care, fragrances and personal care products. Revlon is one of the world's leading mass-market cosmetics brands. The Company believes that its global brand name recognition, product quality and marketing experience have enabled it to create one of the strongest consumer brand franchises in the world. The Company's products are sold worldwide and marketed under such brand names as Revlon, ColorStay, Fabulash, Super Lustrous and Revlon Age Defying makeup with Botafirm, as well as the newly relaunched Almay brand including the Company’s new Almay Intense i-Color collection, and the Company’s latest brand, Vital Radiance, in cosmetics; a new Almay skincare line, as well as Ultima II and Gatineau in skincare; Charlie and Jean Naté in fragrances; Revlon and Expert Effects in beauty tools; and Mitchum, Flex, Colorsilk and Bozzano in personal care products. In addition, the Company has a licensing group pursuant to which the Company licenses certain of its key brand names to third parties for complimentary beauty-related products and accessories. The Company was founded by Charles Revson, who revolutionized the cosmetics industry by introducing nail enamels matched to lipsticks in fashion colors over 70 years ago. Today, the Company has leading market positions in a number of its principal product categories in the U.S. mass-market distribution channel including the lip, eye, face makeup and nail enamel categories. The Company also has leading market positions in several product categories in certain retail markets outside of the U.S. including Australia, Canada, Mexico and South Africa. The Company’s products are sold in more than 100 countries across six continents. The Company’s net sales in 2005 in the U.S. and Canada accounted for approximately 64% of its consolidated net sales, most of which were made in the mass-market channel.
Company profile
Employees
Incorporated
Location
Fiscal year end
Industry (SIC)
Former names
Rev Holdings Inc, Revlon Worldwide Parent Corp
SEC CIK
Corporate docs
Latest filings (excl ownership)
10-Q
2006 Q3
Quarterly report
9 Nov 06
10-Q
2006 Q2
Quarterly report
10 Aug 06
10-Q
2006 Q1
Quarterly report
12 May 06
8-K
Departure of Directors or Principal Officers
1 May 06
10-K
2005 FY
Annual report
14 Mar 06
10-Q
2005 Q3
Quarterly report
14 Nov 05
UPLOAD
Letter from SEC
3 Nov 05
CORRESP
Correspondence with SEC
2 Nov 05
UPLOAD
Letter from SEC
26 Oct 05
10-Q
2005 Q2
Quarterly report
11 Aug 05
Latest ownership filings
No filings