RST Rosetta Stone

Rosetta Stone, Inc. engages in the provision of technology based language learning solutions. It develops, markets, and sells language learning solutions consisting of software products, online services, and audio practice tools under the Rosetta Stone brand. It operates through following segments: Literacy, Enterprise and Education Language, and Consumer Language. The Literacy segment offers literacy solutions through Software-as-a-Service model which serves grades K through 12. The Enterprise and Education Language segment relates to language-learning to educational institutions, corporations, and government agencies under a SaaS model. The Consumer Language segment supply products to individuals and retail partners. The company was founded by Allen Stoltzfus and John Fairfield in 1992 and is headquartered in Arlington, VA.

Company profile

Arthur John Hass
Fiscal year end
IRS number

RST stock data



6 Aug 20
15 May 21
31 Dec 21
Quarter (USD)
Jun 20 Mar 20 Sep 19 Jun 19
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Annual (USD)
Dec 19 Dec 18 Dec 17 Dec 16
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Financial data from company earnings reports.

Cash burn rate (estimated) Burn method: Change in cash Burn method: Operating income/loss Burn method: FCF (opex + capex)
Last Q Avg 4Q Last Q Avg 4Q Last Q Avg 4Q
Cash on hand (at last report) 31.32M 31.32M 31.32M 31.32M 31.32M 31.32M
Cash burn (monthly) 1.28M (positive/no burn) 1.11M 1.26M 107.67K (positive/no burn)
Cash used (since last report) 13.5M n/a 11.71M 13.24M 1.13M n/a
Cash remaining 17.83M n/a 19.62M 18.08M 30.19M n/a
Runway (months of cash) 13.9 n/a 17.6 14.4 280.4 n/a

Beta Read what these cash burn values mean

Date Owner Security Transaction Code Indirect 10b5-1 $Price #Shares $Value #Remaining
15 Oct 20 Franklin Laurence Common Stock Sale back to company Dispose D No No 30 43,135 1.29M 0
15 Oct 20 Franklin Laurence Stock Option Common Stock Sale back to company Dispose D No No 17.11 7,278 124.53K 0
15 Oct 20 Franklin Laurence Stock Option Common Stock Sale back to company Dispose D No No 25.66 5,076 130.25K 0
15 Oct 20 Franklin Laurence Stock Option Common Stock Sale back to company Dispose D No No 16.12 7,364 118.71K 0
15 Oct 20 Franklin Laurence Stock Option Common Stock Sale back to company Dispose D No No 16.85 4,496 75.76K 0
15 Oct 20 Franklin Laurence Stock Option Common Stock Sale back to company Dispose D No No 13.66 5,891 80.47K 0
15 Oct 20 Franklin Laurence RSU Common Stock Sale back to company Dispose D No No 0 63,261 0 0
15 Oct 20 Gaehde Nicholas C Common Stock Sale back to company Dispose D No No 30 35,857 1.08M 0
15 Oct 20 Gaehde Nicholas C Common Stock Sale back to company Dispose D No No 30 94,148 2.82M 0
15 Oct 20 Gaehde Nicholas C Stock Option Common Stock Sale back to company Dispose D No No 7.47 40,391 301.72K 0

Data for the last complete 13F reporting period. To see the most recent changes to ownership, click the ownership history button above.

0.0% owned by funds/institutions
13F holders
Current Prev Q Change
Total holders 1 1
Opened positions 0 0
Closed positions 0 125 EXIT
Increased positions 0 0
Reduced positions 0 1 EXIT
13F shares
Current Prev Q Change
Total value 0 0
Total shares 11 11
Total puts 0 0
Total calls 0 0
Total put/call ratio
Largest owners
Shares Value Change
GBL Gamco Investors 11 $0 0.0%
Largest transactions
Shares Bought/sold Change
GBL Gamco Investors 11 0 0.0%
Renaissance Technologies 0 0
TimesSquare Capital Management 0 0

Financial report summary

  • Our business, results of operations and financial condition may be adversely affected by pandemic infectious diseases, particularly the novel coronavirus strain known as COVID-19.
  • We might not be successful in executing our strategy of focusing on learners who need to speak and read English and passionate language learners who are mobile.
  • Intense competition in our industry may hinder our ability to attract and retain customers and generate revenue, and may diminish our margins.
  • Historically a substantial portion of our revenue has been generated from our Consumer Language business. If we fail to accurately anticipate consumer demand and trends in consumer preferences, our brands, sales and customer relationships may be harmed.
  • If the recognition by schools and other organizations of the value of technology-based education does not continue to grow, our ability to generate revenue from organizations could be impaired.
  • We depend on discretionary consumer spending in the Consumer Language segment of our business. Adverse trends in general economic conditions, including retail and online shopping patterns or consumer confidence, as well as other external consumer dynamics may compromise our ability to generate revenue.
  • Because a portion of our Consumer Language sales are made to or through retailers and distributors, none of which has any obligation to sell our products, the failure or inability of these parties to sell our products effectively could reduce our revenue and profitability.
  • Our future growth and profitability will depend in large part upon the effectiveness and efficiency of our marketing.
  • Our business depends on our strong brands, and failing to maintain or enhance the Rosetta Stone brands in a cost-effective manner could harm our operating results.
  • Our international businesses may not succeed and may impose additional and unique risks.
  • If we are unable to continually adapt our products and services to mobile devices and technologies other than personal computers and laptops, and to adapt to other technological changes and customer needs generally, we may be unable to attract and retain customers, and our revenue and business could suffer.
  • Our software products must interoperate with computer operating systems of our customers. If we are unable to ensure that our products interoperate properly with customer systems, our business could be harmed.
  • If there are changes in the spending policies or budget priorities for government funding of colleges, universities, schools, other education providers, or government agencies, we could lose revenue.
  • Some of our E&E Language and Literacy business is characterized by a lengthy and unpredictable sales cycle, which could delay new sales.
  • Our revenue is subject to seasonal and quarterly variations, which could cause our financial results to fluctuate significantly.
  • Acquisitions, joint ventures and strategic alliances may have an adverse effect on our business.
  • The possession and use of personal, financial and other information by us and our third party service providers presents risks and expenses that could harm our business. If we or our service providers are unable to protect our information technology networks against service interruption or failure, misappropriation or unauthorized disclosure or manipulation of data, whether through breach of our network security or otherwise, we could be subject to costly government enforcement actions and litigation and our reputation may be damaged.
  • We may incur significant costs related to maintaining data security and in the event of any data security breaches that could compromise our information technology network security, trade secrets and customer data.
  • Our business is subject to complex and evolving U.S. and foreign laws and regulations regarding privacy and data protection. Changes in regulations or customer concerns regarding privacy and protection of customer data, or any failure to comply with such laws, could adversely affect our business.
  • We are subject to U.S. and foreign government regulation of online services which could subject us to claims, judgments, and remedies, including monetary liabilities and limitations on our business practices.
  • Changes in how network operators handle and charge for access to data that travel across their networks could adversely impact our business.
  • We are exposed to risks associated with credit card and payment fraud, and with our obligations under rules on credit card processing and alternative payment methods, which could cause us to lose revenue or incur costs. We depend upon our credit card processors and payment card associations.
  • The uncertainty surrounding the terms of the United Kingdom's withdrawal from the European Union and its consequences could cause disruptions to, and create uncertainty in, to our businesses.
  • The United States government may make substantial changes to fiscal, political, regulatory and other federal or foreign policies that may adversely affect our business, financial condition, operating results and cash flows.
  • Any significant interruptions in the operations of our website, call center or third-party call centers, especially during the holiday shopping season, could cause us to lose sales and disrupt our ability to process orders and deliver our solutions in a timely manner.
  • If any of our products or services contain defects or errors or if new product releases or services are delayed, our reputation could be harmed, resulting in significant costs to us and impairing our ability to sell our solutions.
  • If we fail to effectively upgrade our information technology systems, we may not be able to accurately report our financial results or prevent fraud.
  • Failure to maintain the availability of the systems, networks, databases and software required to operate and deliver our Internet-based products and services could damage our reputation and cause us to lose revenue.
  • We may incur losses associated with currency fluctuations and may not be able to effectively hedge our exposure, which could impair our financial performance.
  • Our credit facility contains financial and other restrictive covenants and the failure to comply with such covenants could prevent us from borrowing funds, and could cause any outstanding debt to become immediately payable, which might adversely impact our business.
  • If our goodwill or indefinite-lived intangible assets become impaired, we may be required to record a significant non-cash charge to earnings.
  • We may have exposure to greater than anticipated tax liabilities.
  • Our deferred tax assets may not be fully realizable.
  • Protection of our intellectual property is limited, and any misuse of our intellectual property by others, including software piracy, could harm our business, reputation and competitive position.
  • Third-party use of our trademarks as keywords in Internet search engine advertising programs may direct potential customers to competitors' websites, which could harm our reputation and cause us to lose sales.
  • Our trademarks are limited in scope and geographic coverage and might not significantly distinguish us from our competition.
  • Claims that we misuse the intellectual property of others could subject us to significant liability and disrupt our business.
  • We do not own all of the software, other technologies and content used in our products and services, and the failure to obtain rights to use such software, other technologies and content could harm our business.
  • Our use of open source software could impose limitations on our ability to commercialize our products.
  • We offer Consumer language-learning packages that bundle software and online services that have increased our costs as a percentage of revenue, and these and future product introductions may not succeed and may harm our business, financial results and reputation.
  • We rely on highly skilled personnel and, if we are unable to retain or motivate key personnel or hire qualified personnel, we may not be able to achieve results or grow effectively.
  • Our stock price is volatile and purchasers of our common stock could incur substantial losses.
  • Our business could be impacted as a result of actions by activist stockholders or others.
  • If securities or industry analysts do not publish research or reports, or publish inaccurate or unfavorable research or reports about our business, our share price and trading volume could decline.
  • Provisions in our organizational documents and in the Delaware General Corporation Law may prevent takeover attempts that could be beneficial to our stockholders.
  • Our bylaws designate the Court of Chancery of the State of Delaware as the sole and exclusive forum for certain types of actions and proceedings that may be initiated by our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers, employees or agents.
Management Discussion
  • Item 2.    Management's Discussion and Analysis of Financial Condition and Results of Operations
  • This Quarterly Report on Form 10-Q (this "Report") and other statements or presentations made from time to time by the Company, including the documents incorporated by reference, contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by non-historical statements and often include words such as "outlook," "potential," "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future-looking or conditional verbs, such as "will," "should," "could," "may," "might," "aims," "intends," "projects," or similar words or phrases. These statements may include, but are not limited to, statements related to: our business strategy; guidance or projections related to revenue, Adjusted EBITDA, sales and bookings (which is an operational metric that represents executed contracts received by the Company that are either recorded immediately as revenue or deferred revenue and in any one period is equal to revenue plus the change in deferred revenue), and other measures of future economic performance; the contributions and performance of our businesses including acquired businesses and international operations; projections for future capital expenditures; and other guidance, projections, plans, objectives, and related estimates and assumptions.  A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances. In addition, forward-looking statements are based on the Company’s current assumptions, expectations and beliefs and are subject to certain risks and uncertainties that could cause actual results to differ materially from our present expectations or projections. Some important factors that could cause actual results, performance or achievement to differ materially from those expressed or implied by these forward-looking statements include, but are not limited to: the impact of the COVID-19 pandemic on the global economy; the risk that we are unable to execute our business strategy; declining demand for our language learning and literacy solutions; the risk that we are not able to manage and grow our business; the impact of any revisions to our pricing strategy; the risk that we might not succeed in introducing and producing new products and services; the impact of foreign exchange fluctuations; the adequacy of internally generated funds and existing sources of liquidity, such as bank financing, as well as our ability to raise additional funds; the risk that we cannot effectively adapt to and manage complex and numerous technologies; the risk that businesses acquired by us might not perform as expected; and the risk that we are not able to successfully expand internationally. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future developments or otherwise, except as required by law. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements risks and uncertainties that are more fully described in the Company's filings with the U.S. Securities and Exchange Committee (SEC), including those described below, those discussed in the sections titled "Risk Factors" in Part II, Item 1A of this Report and those updated from time to time in our future reports filed with the Securities and Exchange Commission. This section should be read together with our unaudited consolidated financial statements and related notes set forth elsewhere in this Report, "Management's Discussion and Analysis of Financial Condition and Results of Operations", and our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 11, 2020. 
  • Rosetta Stone Inc. ("Rosetta Stone," the "Company," "we" or "us") is dedicated to changing people's lives through the power of language and literacy education. Our innovative digital solutions drive positive learning outcomes for the inspired learner at home or in schools and workplaces around the world. Founded in 1992, Rosetta Stone's language division uses advanced digital technology to help all types of learners read, write, and speak world languages. Lexia Learning, Rosetta Stone's literacy education division, was founded more than 30 years ago and is a leader in the literacy education space. Today, Lexia helps students build foundational reading skills through its rigorously researched, independently evaluated, and widely respected instruction and assessment programs. Rosetta Stone Inc. was incorporated in Delaware in 2005.
Content analysis
H.S. sophomore Avg
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Removed: peak, scrutiny, shift, subjected, unvested