Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

Company profile

Anthony Wood
Fiscal year end
Former names
DataXu India Private Limited • Purple Tag Enterprises, LLC • Purple Tag Media Technology • Purple Tag Productions, LLC • Roku Brasil Servicos de Conteudo de Midia Ltda. • Roku Canada, Inc. • Roku Comericio de Produtos Electronicos Ltda. • Roku Denmark ApS • Roku DX Holdings, Inc. • Roku DX UK Ltd ...

ROKU stock data


Investment data

Data from SEC filings
Securities sold
Number of investors


5 Aug 21
25 Sep 21
31 Dec 21
Quarter (USD)
Jun 21 Mar 21 Dec 20 Sep 20
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Annual (USD)
Dec 20 Dec 19 Dec 18 Dec 17
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Financial data from Roku earnings reports.

Date Owner Security Transaction Code Indirect 10b5-1 $Price #Shares $Value #Remaining
15 Sep 21 Anthony J. Wood Class A Common Stock Sell Dispose S Yes Yes 319.3147 2,702 862.79K 25,000
15 Sep 21 Anthony J. Wood Class A Common Stock Sell Dispose S Yes Yes 318.6422 20,033 6.38M 27,702
15 Sep 21 Anthony J. Wood Class A Common Stock Sell Dispose S Yes Yes 317.7038 5,376 1.71M 47,735
15 Sep 21 Anthony J. Wood Class A Common Stock Sell Dispose S Yes Yes 316.4472 7,311 2.31M 53,111
15 Sep 21 Anthony J. Wood Class A Common Stock Sell Dispose S Yes Yes 315.6815 7,259 2.29M 60,422
15 Sep 21 Anthony J. Wood Class A Common Stock Sell Dispose S Yes Yes 314.5873 19,129 6.02M 67,681
15 Sep 21 Anthony J. Wood Class A Common Stock Sell Dispose S Yes Yes 313.8126 13,988 4.39M 86,810
15 Sep 21 Anthony J. Wood Class A Common Stock Sell Dispose S Yes Yes 312.638 4,202 1.31M 100,798
15 Sep 21 Anthony J. Wood Class A Common Stock Gift Acquire G Yes No 2.76 25,000 69K 105,000
15 Sep 21 Anthony J. Wood Class A Common Stock Gift Dispose G No No 2.76 25,000 69K 0

Data for the last complete 13F reporting period. To see the most recent changes to ownership, click the ownership history button above.

81.5% owned by funds/institutions
13F holders
Current Prev Q Change
Total holders 832 782 +6.4%
Opened positions 142 114 +24.6%
Closed positions 92 112 -17.9%
Increased positions 306 288 +6.3%
Reduced positions 263 284 -7.4%
13F shares
Current Prev Q Change
Total value 39.64B 27.8B +42.6%
Total shares 94.92M 92.36M +2.8%
Total puts 9.68M 9.93M -2.6%
Total calls 8.67M 7.66M +13.2%
Total put/call ratio 1.1 1.3 -14.0%
Largest owners
Shares Value Change
FMR 8.42M $3.87B -12.3%
Vanguard 7.9M $3.63B +3.7%
BLK Blackrock 6.92M $3.18B -1.4%
ARK Investment Management 4.74M $2.18B -5.1%
Globespan Capital Partners V 4.68M $0 0.0%
Susquehanna Securities 3.91M $1.3B 0.0%
Baillie Gifford & Co 3.8M $1.75B +5.3%
Allianz Asset Management GmbH 3.12M $1.43B +16.9%
JPM JPMorgan Chase & Co. 2.78M $1.28B +39.5%
Citadel Securities GP 2.64M $353.79M 0.0%
Largest transactions
Shares Bought/sold Change
Whale Rock Capital Management 1.26M +1.26M NEW
FMR 8.42M -1.19M -12.3%
JPM JPMorgan Chase & Co. 2.78M +787.7K +39.5%
Renaissance Technologies 795.82K -659.88K -45.3%
Fred Alger Management 833.02K +579.14K +228.1%
Natixis 0 -552.03K EXIT
Allianz Asset Management GmbH 3.12M +450.99K +16.9%
Arrowstreet Capital, Limited Partnership 413.07K -324K -44.0%
1832 Asset Management 293.69K +293.39K +97797.7%
Vanguard 7.9M +279.16K +3.7%

Financial report summary

AppleGenius Brands InternationalTiVo
  • TV streaming is highly competitive and many companies, including large technology companies, content owners and aggregators, TV brands and service operators, are actively focusing on this industry. If we fail to differentiate ourselves and compete successfully with these companies, it will be difficult for us to attract and retain users and our business will be harmed.*
  • Our future growth depends on the acceptance and growth of over-the-top (“OTT”) advertising and OTT advertising platforms.*
  • We may not be successful in our efforts to further monetize our streaming platform, which may harm our business.*
  • If we are unable to attract advertisers or advertising agencies to our OneView Ad Platform or if we are not successful in running a demand-side advertising platform, our business may be harmed.
  • Our growth will depend in part on our ability to develop and expand our relationships with TV brand partners in the United States and international markets and, to a lesser extent, service operators.
  • We depend on a small number of content publishers for a majority of our streaming hours, and if we fail to maintain these relationships, our business could be harmed.*
  • If popular or new content publishers do not publish content on our platform, we may fail to retain existing users and attract new users.
  • Most of our agreements with content publishers are not long term and can be terminated by the content publishers under certain circumstances. Any disruption in the renewal of such agreements may result in the removal of certain channels from our streaming platform and may harm our active account growth and engagement.
  • If we are unable to maintain an adequate supply of quality video ad inventory on our platform or effectively sell our available video ad inventory, our business may be harmed.
  • If our content publishers do not participate in new features that we may introduce from time to time, our business may be harmed.
  • If the advertising and audience development campaigns and other promotional advertising on our platform are not relevant or not engaging to our users, our growth in active accounts and streaming hours may be adversely impacted.
  • The Roku Channel may not continue to attract a large number of users and/or generate significant revenue from advertising, and our users may not purchase Premium Subscriptions.*
  • If our users sign up for offerings and services outside of our platform or through other channels on our platform, our business may be harmed.
  • We operate in a rapidly evolving industry that will be impacted by many factors that are outside of our control, which makes it difficult to evaluate our business and prospects.*
  • Changes in consumer viewing habits could harm our business.
  • We and our Roku TV brand partners depend on our retail sales channels to effectively market and sell our players and Roku TV models, and if we or our partners fail to maintain and expand effective retail sales channels, we could experience lower player or Roku TV model sales.*
  • If our efforts to build a strong brand and maintain customer satisfaction and loyalty are not successful, we may not be able to attract or retain users, and our business may be harmed.
  • The quality of our customer support is important to our users and licensees, and, if we fail to provide adequate levels of customer support, we could lose users and licensees, which would harm our business.
  • We must successfully manage streaming device and other product introductions and transitions to remain competitive.
  • We do not have manufacturing capabilities and primarily depend upon a limited number of contract manufacturers, and our operations could be disrupted if we encounter problems with our contract manufacturers.*
  • Certain Roku TV brands do not have manufacturing capabilities and primarily depend upon contract manufacturers, and the supply of Roku TV models to the market could be disrupted if they encounter problems with their contract manufacturers or suppliers.*
  • If we fail to accurately forecast our manufacturing requirements and manage our inventory with our contract manufacturers, we could incur additional costs, experience manufacturing delays and lose revenue.*
  • Our players incorporate key components from sole source suppliers and if our contract manufacturers are unable to source these components on a timely basis, due to fabrication capacity issues or other material supply constraints, we will not be able to deliver our players to our retailers and distributors.*
  • Our players and Roku TV models must operate with various offerings, technologies and systems from our content publishers that we do not control. If our streaming devices do not operate effectively with those offerings, technologies and systems, our business may be harmed.
  • Our streaming devices are technically complex and may contain undetected hardware errors or software bugs, which could manifest themselves in ways that could harm our reputation and our business.
  • Components used in our products may fail as a result of manufacturing, design or other defects over which we have no control and render our devices permanently inoperable.
  • If we are unable to obtain necessary or desirable third-party technology licenses, our ability to develop new streaming players or platform enhancements may be impaired.
  • Our quarterly operating results may be volatile and are difficult to predict, and our stock price may decline if we fail to meet the expectations of securities analysts or investors.*
  • If we have difficulty managing our growth in operating expenses, our business could be harmed.
  • We may be unable to successfully expand our international operations and our international expansion plans, if implemented, will subject us to a variety of risks that may harm our business.*
  • Our revenue and gross profit are subject to seasonality and if our sales during the holiday season fall below our expectations, our business may be harmed.
  • If we fail to attract and retain key personnel, effectively manage succession, or hire, develop, and motivate our employees, we may not be able to execute our business strategy or continue to grow our business.
  • We need to maintain operational and financial systems that can support our expected growth, increasingly complex business arrangements, and rules governing revenue and expense recognition and any inability or failure to do so could adversely affect our financial reporting, billing and payment services.
  • We may pursue acquisitions, which involve a number of risks, and if we are unable to address and resolve these risks successfully, such acquisitions could harm our business.
  • We have outstanding debt and our credit facility provides our lender with a first-priority lien against substantially all of our assets and contains financial covenants and other restrictions on our actions that may limit our operational flexibility or otherwise adversely affect our financial condition.*
  • We may require additional capital to meet our financial obligations and support planned business growth, and this capital might not be available on acceptable terms or at all.*
  • Significant disruptions of our information technology systems or data security incidents could harm our reputation, cause us to modify our business practices and otherwise adversely affect our business and subject us to liability.*
  • We and our service providers collect, process, transmit and store the personal information of our users, which creates legal obligations and exposes us to potential liability.*
  • Our actual or perceived failure to adequately protect personal information and confidential information that we (or our service providers or business partners) collect, store or process could trigger contractual and legal obligations, harm our reputation, subject us to liability and otherwise adversely affect our business including our financial results.
  • Any significant disruption in our computer systems or those of third parties we utilize in our operations could result in a loss or degradation of service on our platform and could harm our business.
  • Changes in how network operators manage data that travel across their networks could harm our business.*
  • Litigation regarding intellectual property rights could result in the loss of rights important to our devices and streaming platform, cause us to incur significant legal costs or otherwise harm our business.*
  • If we fail to, or are unable to, protect or enforce our intellectual property or proprietary rights, our business and operating results could be harmed.*
  • Our use of open source software could impose limitations on our ability to commercialize our devices and our streaming platform.
  • Under our agreements with many of our content publishers, licensees, distributors, retailers, contract manufacturers and suppliers, we are required to provide indemnification in the event our technology is alleged to infringe upon the intellectual property rights of third parties.
  • Natural disasters or other catastrophic events could disrupt and impact our business.
  • If government regulations or laws relating to the internet, video, advertising, or other areas of our business change, we may need to alter the manner in which we conduct our business, or our business could be harmed.
  • If we are found liable for content that is distributed through or advertising that is served through our platform, our business could be harmed.
  • Our financial results may be adversely affected by changes in accounting principles applicable to us.
  • We have been, are currently, and may in the future be subject to regulatory inquiries, investigations and proceedings, which could cause us to incur substantial costs or require us to change our business practices in a way that could seriously harm our business.
  • Future sales and issuances of our capital stock or rights to purchase capital stock could result in additional dilution of the percentage ownership of our stockholders and could cause our stock price to decline.
  • Future sales of shares by existing stockholders could cause our stock price to decline.*
  • If securities or industry analysts do not publish research or publish unfavorable research about our business or if they downgrade our stock, our stock price and trading volume could decline.
  • We incur costs and demands upon management as a result of complying with the laws and regulations affecting public companies in the United States, which may harm our business.
  • We do not intend to pay dividends in the foreseeable future.
  • Provisions in our corporate charter documents and under Delaware law may prevent or frustrate attempts by our stockholders to change our management or hinder efforts to acquire a controlling interest in us, and the market price of our Class A common stock may be lower as a result.
  • Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware and the federal district courts of the United States of America will be the exclusive forums for substantially all disputes between us and our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers or employees.
Management Discussion
  • Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
  • This section of this Form 10-K generally discusses 2020 and 2019 items and year-to-year comparisons between 2020 and 2019. Discussions of 2018 items and year-to-year comparisons between 2019 and 2018 that are not included in this Form 10-K can be found in Management's Discussion and Analysis of Financial Condition and Results of Operations in Part II, Item 7 of the Company's Report on Form 10-K for the fiscal year ended December 31, 2019 filed with the SEC on March 2, 2020.
  • We operate in two revenue segments: the platform segment and the player segment. Platform revenue is generated from the sale of digital advertising and related services, content distribution services, subscription and transaction revenue shares, Premium Subscriptions, billing services, sale of branded channel buttons on remote controls and licensing arrangements with service operators and TV brands.
Content analysis
H.S. junior Good
New words: ASPA, AVA, Colorado, cycle, dining, expressly, feasibility, Hawaii, improper, injunction, Island, Jersey, judge, lawfully, levy, likelihood, loosening, Maine, meantime, Montana, NOL, noncash, OEM, Oregon, PLC, rank, ratably, raw, reinstated, reorganize, Rhode, slowdown, spike, subsidiary, Vermont, warehousing, Washington, York
Removed: adverting, amounting, awaiting, canceling, capitalization, drew, exercised, factory, intrinsic, lifted, light, LSA, peaking, postponed, presentation, recession, remained, rollout, subsided, vested