FIT Fitbit Dashboard

Fitbit, Inc. engages in the development of wearable device which tracks data of an individual's health. Its products include smartwatches, trackers, smart scales, and accessories. The company was founded by Eric N. Friedman and James Park in March 2007 and is headquartered in San Francisco, CA.

Company profile

Ticker

FIT

Exchange

NYSE

Website

www.fitbit.com

CEO

James Park

Location

California

Fiscal year end

Dec 31

Sector

Manufacturing > Electronic Computer Manufacturing

Industry (SIC)

Electronic Computers

Apple • Dell • Super Micro Computer • Omnicell • Zepp Health • One Stop Systems • Socket Mobile • Sector 5 • Helo ...

Former names

FITBIT INC

SEC CIK

0001447599

Corporate docs

Articles of Incorporation & Bylaws

FIT stock data

S&P 500

1M 1Y 2Y 5Y

News

Pro users get this 30m faster

Garmin Launches Lily Smartwatches To Tap Women Wearables Market

27 Jan 21

BZ NOTE: Fitbit Shares Halted Could Mean EU Regulators Have Made A Call On The Google-Fitbit Merger, As The Deadline For Decision Was Jan. 8, 2021

14 Jan 21

https://techcrunch.com/2020/10/16/eus-google-fitbit-antitrust-decision-deadline-pushed-into-2021/

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3 Jan 21

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12 Information Technology Stocks Moving In Tuesday's Pre-Market Session

22 Dec 20

'Australian regulator rejects Google's undertaking to ease competition concerns on Fitbit deal' -Reuters, From Earlier

22 Dec 20

Investment data

Data from SEC filings

Securities sold

Number of investors

Calendar

4 Nov 20

4 Mar 21

31 Dec 21

Financial summary

Financial statements Chart FIT financial data

Quarter (USD)	Oct 20	Jul 20	Apr 20	Sep 19
Revenue
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS

Annual (USD)	Dec 19	Dec 18	Dec 17	Dec 16
Revenue
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS

Financial data from Fitbit earnings reports.

Cash burn rate (estimated)	Burn method: Change in cash		Burn method: Operating income/loss		Burn method: FCF (opex + capex)
	Last Q	Avg 4Q	Last Q	Avg 4Q	Last Q	Avg 4Q
Cash on hand (at last report)	373.38M	373.38M	373.38M	373.38M	373.38M	373.38M
Cash burn (monthly)	(positive/no burn)	(positive/no burn)	17.06M	26.68M	4.38M	8.64M
Cash used (since last report)	n/a	n/a	86.15M	134.74M	22.11M	43.62M
Cash remaining	n/a	n/a	287.24M	238.65M	351.27M	329.77M
Runway (months of cash)	n/a	n/a	16.8	8.9	80.2	38.2

Beta Read what these cash burn values mean

Recent insider trades

FIT insider ownership history Insider history

Date	Owner	Security	Transaction	Code	Indirect	10b5-1	#Shares
14 Jan 21	Laura Alber	Class A Common Stock	Sale back to company	Dispose D	No	No	107,670
14 Jan 21	Laura Alber	RSU Class A Common Stock	Sale back to company	Dispose D	No	No	23,810
14 Jan 21	Bromberg Matthew S	Class A Common Stock	Sale back to company	Dispose D	No	No	71,782
14 Jan 21	Bromberg Matthew S	RSU Class A Common Stock	Sale back to company	Dispose D	No	No	23,810
14 Jan 21	Devine Jeffrey P	Class A Common Stock	Sale back to company	Dispose D	No	No	86,502
14 Jan 21	Devine Jeffrey P	RSU Class A Common Stock	Sale back to company	Dispose D	No	No	87,750
14 Jan 21	Devine Jeffrey P	RSU Class A Common Stock	Sale back to company	Dispose D	No	No	52,083
14 Jan 21	Devine Jeffrey P	RSU Class A Common Stock	Sale back to company	Dispose D	No	No	8,333
14 Jan 21	Flanagan Glenda J	Class A Common Stock	Sale back to company	Dispose D	No	No	125,918
14 Jan 21	Flanagan Glenda J	RSU Class A Common Stock	Sale back to company	Dispose D	No	No	23,810

Data from 3, 4 and 5 filings. Stock values as filed, not updated for current price.

Institutional ownership Q4 2020

FIT institutional ownership history Ownership history

88.5% owned by funds/institutions

13F holders	Current	Prev Q	Change
Total holders	207	219	-5.5%
Opened positions	24	41	-41.5%
Closed positions	36	32	+12.5%
Increased positions	66	49	+34.7%
Reduced positions	62	68	-8.8%

13F shares	Current	Prev Q	Change
Total value	1.64B	1.47B	+11.2%
Total shares	216.81M	211.87M	+2.3%
Total puts	9.57M	15.64M	-38.8%
Total calls	9.51M	10.5M	-9.4%
Total put/call ratio	1.0	1.5	-32.5%

Largest owners	Shares	Value	Change
Vanguard	22.88M	$155.57M	+1.7%
BLK Blackrock	19.44M	$132.2M	+6.4%
GS Goldman Sachs	12.23M	$83.13M	-5.2%
Magnetar Financial	10M	$67.97M	-9.3%
FIL	9.79M	$66.6M	+3.0%
Ubs Oconnor	9.61M	$65.34M	NEW
Alpine Associates Management	9.13M	$62.1M	+9.7%
STT State Street	6.31M	$42.89M	-0.3%
Westchester Capital Management	5.78M	$39.3M	+104.0%
Norges Bank	5.72M	$38.88M	NEW

Largest transactions	Shares	Bought/sold	Change
Ubs Oconnor	9.61M	+9.61M	NEW
Norges Bank	5.72M	+5.72M	NEW
IndexIQ Advisors	0	-4.42M	EXIT
Pentwater Capital Management	4.43M	-3.58M	-44.7%
Segantii Capital Management	750K	-3.41M	-82.0%
Balyasny Asset Management	3.75M	+3.37M	+881.9%
Coatue Management	0	-3.18M	EXIT
Millennium Management	4.46M	+3.07M	+220.4%
Westchester Capital Management	5.78M	+2.95M	+104.0%
Melqart Asset Management	4.88M	+2.19M	+81.8%

Data from 13F filings. Stock values as filed, not updated for current price. Long positions only.

Financial report summary

Competition

Movado • Fossil • Nautilus • Garmin • Zepp Health • Xiaomi

Content analysis

Positive
Negative
Uncertain
Constraining
Legalese
Litigous
Readability	H.S. sophomore Good

New words: accused, ALJ, Amazon, blood, CE, certified, Conformit, dedicated, EDA, electrodermal, examination, innovative, Ireland, matching, opposition, oxygen, prong, rhythm, saturation, score, Sense, sensor, speaker, temperature, undergo, version, withdrawing

Removed: periodically, POP, reviewed, utilization

From filing 10-Q 2020 Q3