Honest Company Inc (HNST)

HNST stock data

Analyst ratings and price targets

Last 3 months
Current price
Average target
Low target
High target
Loop Capital
9 Jun 22
Morgan Stanley
16 May 22

Investment data

Data from SEC filings
Securities sold
Number of investors


12 Aug 22
12 Aug 22
31 Dec 22
Quarter (USD) Jun 22 Mar 22 Dec 21 Sep 21
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS
Annual (USD) Dec 21
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS
Cash burn rate (est.) Burn method: Change in cash Burn method: Operating income Burn method: FCF (opex + capex)
Last Q Avg 4Q Last Q Avg 4Q Last Q Avg 4Q
Cash on hand (at last report) 40.35M 40.35M 40.35M 40.35M 40.35M 40.35M
Cash burn (monthly) 1.47M 90.83K 3.58M 3.29M 3.57M 2.58M
Cash used (since last report) 2.13M 131.8K 5.19M 4.77M 5.18M 3.74M
Cash remaining 38.22M 40.22M 35.15M 35.57M 35.17M 36.61M
Runway (months of cash) 26.1 442.7 9.8 10.8 9.9 14.2

Beta Read what these cash burn values mean

Date Owner Security Transaction Code Indirect 10b5-1 $Price #Shares $Value #Remaining
28 Jul 22 Kelly J. Kennedy Common Stock Sell Dispose S No No 3.27 1,169 3.82K 623,234
28 Jul 22 Janis Hoyt Common Stock (RSUs) Grant Acquire A No No 0 150,000 0 355,034
28 Jul 22 Brendan Sheehey Common Stock (RSUs) Grant Acquire A No No 0 75,000 0 279,739
28 Jul 22 Rick Rexing Common Stock (RSUs) Grant Acquire A No No 0 150,000 0 357,086
1 Jul 22 Jack Hartung Common Stock (RSUs) Grant Acquire A No No 0 10,615 0 107,845
69.8% owned by funds/institutions
13F holders Current Prev Q Change
Total holders 128 141 -9.2%
Opened positions 27 141 -80.9%
Closed positions 40 0 NEW
Increased positions 30 0 NEW
Reduced positions 43 0 NEW
13F shares Current Prev Q Change
Total value 319.27M 566.58M -43.6%
Total shares 64.33M 80.45M -20.0%
Total puts 611K 538.3K +13.5%
Total calls 688.2K 383.6K +79.4%
Total put/call ratio 0.9 1.4 -36.7%
Largest owners Shares Value Change
THC Shared Abacus 12.17M $98.45M 0.0%
Institutional Venture Partners XIII 10.4M $0 0.0%
Institutional Venture Management XIII 10.4M $54.17M 0.0%
Vanguard 4.48M $23.34M -3.6%
BLK Blackrock 4.48M $23.33M -0.5%
Gilder Gagnon Howe & Co 2.45M $12.75M -44.1%
Champlain Investment Partners 2.44M $12.71M -4.3%
PFG Principal Financial Group Inc - Registered Shares 1.45M $7.53M -35.2%
AMP Ameriprise Financial 1.35M $7.05M +69.2%
STT State Street 1.33M $6.94M +12.2%
Largest transactions Shares Bought/sold Change
FIL 0 -2.83M EXIT
ICONIQ Capital 0 -2.73M EXIT
Gilder Gagnon Howe & Co 2.45M -1.93M -44.1%
Norges Bank 0 -1.71M EXIT
Clearbridge Advisors 0 -1.02M EXIT
American Century Companies 0 -885.8K EXIT
PFG Principal Financial Group Inc - Registered Shares 1.45M -786.38K -35.2%
Armistice Capital 0 -724K EXIT
JPM JPMorgan Chase & Co. 145.94K -626.34K -81.1%
Citadel Advisors 444.99K -611.1K -57.9%

Financial report summary

  • Our significant growth may not be indicative of our future growth and, if we continue to grow rapidly, we may not be able to effectively manage our growth or evaluate our future prospects. If we fail to effectively manage our future growth or evaluate our future prospects, our business could be adversely affected.
  • Our quarterly operating results may fluctuate, which could cause our stock price to decline.
  • We may not be able to compete successfully in our highly competitive market.
  • If we fail to cost-effectively acquire new consumers or retain our existing consumers, our business could be adversely affected. Our sales and profit are dependent upon our ability to expand our existing consumer relationships and acquire new consumers.
  • Failure to introduce new products may adversely affect our ability to continue to grow.
  • We must expend resources to maintain consumer awareness of our brand, build brand loyalty and generate interest in our products. Our marketing strategies and channels will evolve and our efforts may or may not be successful.
  • Failure to leverage our brand value propositions to compete against private label products, especially during an economic downturn, may adversely affect our ability to achieve or maintain profitability.
  • If we fail to develop and maintain our brand, our business could suffer.
  • Our brand and reputation may be diminished due to real or perceived quality, safety, efficacy or environmental impact issues with our products, which could have an adverse effect on our business, financial condition, results of operations and prospects.
  • Economic downturns or a change in consumer preferences, perception and spending habits in the clean products categories, in particular, could limit consumer demand for our products and negatively affect our business.
  • If we cannot maintain our company culture or focus on our purpose as we grow, our success and our business and competitive position may be harmed.
  • Our ability to maintain our competitive position is largely dependent on the services of our senior management and other key personnel, including our founder and Chief Creative Officer, Jessica Warren, and our Chief Executive Officer, Nick Vlahos.
  • Use of social media and influencers may adversely affect our reputation or subject us to fines or other penalties.
  • Employee litigation and unfavorable publicity could negatively affect our future business.
  • We have a history of net losses and we may not be able to achieve or maintain profitability in the future.
  • Our results of operations could be harmed if we are unable to accurately forecast demand for our products.
  • We have a limited operating history at our current scale, which may make it difficult to evaluate our business and future prospects.
  • Certain of the data that we track is subject to inherent challenges in measurement, and any inaccuracies in such data may negatively affect our business.
  • We rely on independent certification for a number of our products.
  • Our results of operations may fluctuate as a result of price concessions, promotional activities, credits and other factors.
  • Our inability to secure, maintain and increase our presence in retail stores could adversely impact our revenue, and in turn our business, financial condition, results of operations and prospects could be adversely affected.
  • Significant product returns or refunds could harm our business.
  • Severe weather, including hurricanes, earthquakes and natural disasters could disrupt normal business operations, which could result in increased costs and have an adverse effect on our business, financial condition, results of operations and prospects.
  • A disruption in our operations could have an adverse effect on our business.
  • We may incur significant losses from fraud.
  • We may seek to grow our business through acquisitions of, or investments in, new or complementary businesses, facilities, technologies or products, or through strategic alliances, and the failure to manage these acquisitions, investments or alliances, or to integrate them with our existing business, could have an adverse effect on us.
  • The agreements governing our indebtedness will require us to meet certain operating and financial covenants and place restrictions on our operating and financial flexibility. If we raise capital through additional debt financing, the terms of any new debt could further restrict our ability to operate our business.
  • We could be required to collect additional sales taxes or be subject to other tax liabilities that may increase the costs our consumers would have to pay for our products and adversely affect our operating results.
  • Our ability to utilize our net operating loss carryforwards and certain other tax attributes may be limited.
  • Our business, including our costs and supply chain, is subject to risks associated with sourcing, manufacturing, warehousing, distribution and logistics, and the loss of any of our key suppliers or logistical service providers could negatively impact our business.
  • If our third-party suppliers and manufacturers do not comply with ethical business practices or with applicable laws and regulations, our reputation, business, financial condition, results of operations and prospects could be harmed.
  • If we or our distribution partners do not successfully optimize, operate and manage the expansion of the capacity of our warehouse fulfillment centers, our business, financial condition, results of operations and prospects could be adversely affected.
  • Shipping is a critical part of our business and any changes in our shipping arrangements or any interruptions in shipping could adversely affect our operating results.
  • We are subject to risks related to online payment methods, including third-party payment processing-related risks.
  • We rely on third-party suppliers, manufacturers, retail and ecommerce partners and other vendors, and they may not continue to produce products or provide services that are consistent with our standards or applicable regulatory requirements, which could harm our brand, cause consumer dissatisfaction, and require us to find alternative suppliers of our products or services.
  • Health and safety incidents or advertising inaccuracies or product mislabeling may have an adverse effect on our business by exposing us to lawsuits, product recalls or regulatory enforcement actions, increasing our operating costs and reducing demand for our product offerings.
  • We are subject to extensive governmental regulation and we may incur material liabilities under, or costs in order to comply with, existing or future laws and regulation, and our failure to comply may result in enforcements, recalls, and other adverse actions.
  • Changes in existing laws or regulations or related official guidance, or the adoption of new laws or regulations or guidance, may increase our costs and otherwise adversely affect our business, financial condition, results of operations and prospects.
  • Failure by our network of retail and ecommerce partners, suppliers or manufacturers to comply with product safety, environmental or other laws and regulations, or with the specifications and requirements of our products, may disrupt our supply of products and adversely affect our business.
  • Class action litigation, other legal claims and regulatory enforcement actions could subject us to liability for damages, civil and criminal penalties and other monetary and non-monetary liability and could otherwise adversely affect our reputation, business, financial condition, results of operations and prospects.
  • Litigation or legal proceedings could expose us to significant liabilities and have a negative impact on our reputation or business.
  • Developments in labor and employment law and any unionizing efforts by employees could have an adverse effect on our business, financial condition, results of operations and prospects.
  • We may be unable to adequately obtain, maintain, protect and enforce our intellectual property rights.
  • The loss of any registered trademark or other intellectual property could enable other companies to compete more effectively with us.
  • If we fail to comply with our obligations under our existing license agreements or cannot license rights to use technologies on reasonable terms or at all, we may be unable to license rights that are critical to our business.
  • We may be subject to claims or other allegations that we infringe, misappropriate or otherwise violate the intellectual property rights of third parties, which could result in substantial damages and diversion of management’s efforts and attention.
  • Our reliance on software-as-a-service, or SaaS, technologies from third parties may adversely affect our business and results of operations.
  • We must successfully maintain, scale and upgrade our information technology systems, and our failure to do so could have an adverse effect on our business, financial condition, results of operations and prospects.
  • We are increasingly dependent on information technology and our ability to process data in order to operate and sell our goods and services, and if we (or our third parties) are unable to protect against software and hardware vulnerabilities, service interruptions, data corruption, cyber-based attacks, ransomware or security breaches, or if we fail to comply with our commitments and assurances regarding the privacy and security of such data, our operations could be disrupted, our ability to provide our goods and services could be interrupted, our reputation may be harmed and we may be exposed to liability and loss of consumers and business.
  • If we cannot successfully manage the unique challenges presented by international markets, we may not be successful in expanding our operations outside the United States.
  • Our business activities may be subject to the U.S. Foreign Corrupt Practices Act and similar anti-bribery and anti-corruption laws of other countries in which we operate, as well as U.S. and certain foreign export controls, trade sanctions, and import laws and regulations. Compliance with these legal requirements could limit our ability to compete in foreign markets and subject us to liability if we violate them.
  • International trade disputes and the U.S. government’s trade policy could adversely affect our business.
  • Fluctuations in currency exchange rates may negatively affect our financial condition and results of operations.
  • We are subject to international business uncertainties.
  • Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware and the federal district courts of the United States will be the exclusive forums for substantially all disputes between us and our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers, or employees.
  • An active public trading market may not be sustained.
  • Principal stockholders have substantial control over us and will be able to influence corporate matters.
  • If securities or industry analysts do not publish research or publish unfavorable or inaccurate research about our business, the market price and trading volume of our common stock could decline.
  • We are an “emerging growth company,” and we cannot be certain if the reduced reporting and disclosure requirements applicable to emerging growth companies will make our common stock less attractive to investors.
  • We face increased costs as a result of operating as a public company, and our management is required to devote substantial time to compliance with our public company responsibilities and corporate governance practices.
Management Discussion
  • * Amounts may not sum due to rounding.

Content analysis

H.S. junior Avg
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Removed: agency, carry, combination, commercial, end, exposed, Fontana, hedging, hypothetical, merchandising, response, speculative, toxicologist