Content analysis
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H.S. sophomore Good
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New words:
agenda, AI, alleviate, arbitration, arisen, armed, artificial, attack, authentication, background, Banc, Beginnging, Belonging, billion, boost, bore, bound, chain, chair, Chairperson, clear, comfort, complaint, compliant, confirmed, conjunction, contemporary, count, coupon, declaratory, DEIB, demonstrate, description, DeSieno, desk, destruction, divested, divestiture, East, empowerment, escalating, essential, Extortion, fake, fashion, FDIC, footage, formatted, frequency, geopolitical, Hampshire, harvesting, inccurrence, Indiana, infer, Inline, Iowa, IP, Jensen, Jersey, Jessica, John, Karim, Klinck, Lapic, lending, library, manual, Menlo, Middle, military, moderately, Montana, monumental, multidisciplinary, null, omitted, Oregon, organizational, overview, page, parent, Park, partnersor, quantity, receivership, respectfully, retaliatory, revamped, Rippl, ROU, sixteen, soft, soliciting, Standardx, stricken, submitted, Temsamani, Tennessee, thereto, thereunto, threaten, threatened, unchanged, undersigned, unlawful, unwilling, urgency, verified, video, void, XBRL
Removed:
accruing, advertise, analytic, anonymously, architected, automation, big, blocking, browsing, capitalization, Carlo, choice, citizen, collaboration, combining, commence, commercial, commonly, comparability, conducive, convertibility, DEI, delete, desire, detrimental, discretionary, dividing, eliminating, ensuring, exercisable, exercised, expansive, forming, fundamentally, Google, governmental, heading, hungry, incurrence, influenced, insignificant, linking, listing, match, mindset, Monte, moving, negotiate, occasion, open, opportunistically, preference, proper, publishing, reclassification, redesigned, Reform, reselling, resource, retrain, risky, rollout, SAS, screening, setting, setup, simulation, situation, SSAE, straight, Street, suggested, track, transforming, treat, unconvertible, unexpected, unfavorably, University, unlimited, unprecedented, unproven, upfront, Wall, warrant, wrote
Financial report summary
?Risks
- Unfavorable conditions, including inflationary pressure, in the global economy or the industries we serve could limit our ability to grow our business and negatively affect our operating results.
- Our quarterly operating results have fluctuated and may continue to vary from period to period, which could result in our failure to meet expectations with respect to operating results and cause the trading price of our stock to decline.
- We may not be able to sustain our revenue and billings growth rate in the future.
- We are dependent upon the Cardlytics platform.
- We are substantially dependent on Chase, Bank of America, Wells Fargo and a limited number of other FI partners.
- We may fail to meet our publicly announced guidance or other expectations about our business and future operating results, which would cause our stock price to decline.
- If we fail to maintain our relationships with current FI partners or attract new FI partners, we may not be able to sufficiently grow our revenue, which could significantly harm our business, results of operations and financial condition.
- Our future success will depend, in part, on our ability to expand into new industries.
- An actual or perceived breach of the security of our systems, or those of third parties upon which we rely, could result in adverse consequences resulting from such breach, including but not limited to a disruption of our operations, reputational harm, loss of revenue or profits, loss of customers, regulatory investigations or actions, litigation, fines and penalties and other adverse consequences.
- Our business could be adversely affected if marketers or their agencies are not satisfied with our solutions or our systems and infrastructure fail to meet their needs.
- If we fail to generate sufficient revenue to offset our contractual commitments to FIs, our business, results of operations and financial conditions could be harmed.
- We derive a material portion of our revenue from a limited number of marketers, and the loss of one or more of these marketers could adversely impact our business, results of operations and financial conditions.
- We have a relatively short operating history, which makes it difficult to evaluate our future prospects and may increase the risk that we will not be successful.
- Any failure of our partners to effectively deliver and promote the online incentive programs that comprise the Cardlytics platform could materially and adversely affect our business.
- If we do not effectively grow and train our sales team, we may be unable to add new marketers or increase sales to our existing marketers and our business will be adversely affected.
- We generally do not have long-term commitments from marketers, and if we are unable to retain and increase sales of our solutions to marketers and their agencies or attract new marketers and their agencies, our business, financial condition and operating results would be adversely affected.
- We have a history of losses and may not achieve net income in the future.
- We operate in an emerging industry and future demand and market acceptance for our solutions is uncertain.
- The market in which we participate is competitive and we may not be able to compete successfully with our current or future competitors.
- If we fail to identify and respond effectively to rapidly changing technology and industry needs, our solutions may become less competitive or obsolete.
- A number of factors could impair our ability to collect the significant amounts of data that we use to deliver our solutions.
- The efficacy of some of our solutions depends upon third-party data providers.
- Defects, errors or delays in our solutions could harm our reputation, which would harm our operating results.
- Significant system disruptions, loss of data center capacity, or changes to our data hosting solutions could adversely affect our business, financial condition and operating results.
- Seasonal fluctuations in marketing activity could adversely affect our cash flows.
- Our corporate culture has contributed to our success, and if we cannot maintain it as we grow, we could lose the innovation, creativity and teamwork fostered by our culture, and our business may be harmed.
- If we are unable to attract, integrate and retain additional qualified personnel, including top technical talent, our business could be adversely affected.
- We are dependent on the continued services and performance of our senior management and other key personnel, the loss of any of whom could adversely affect our business.
- Our international sales and operations subject us to additional risks that can adversely affect our business, operating results and financial condition.
- If we do not manage our growth effectively, the quality of our solutions may suffer, and our business, financial condition and operating results may be negatively affected.
- If currency exchange rates fluctuate substantially in the future, the results of our operations could be adversely affected.
- Our ability to use net operating losses and certain other tax attributes to offset future taxable income may be limited.
- Changes in tax laws or regulations could materially adversely affect our company.
- Future acquisitions could disrupt our business and adversely affect our business, financial condition and operating results.
- We may require additional capital to support growth, and such capital might not be available on terms acceptable to us, if at all, which may in turn hamper our growth and adversely affect our business.
- Through our consumer application, users accumulate rewards that could be deemed subject to abandoned property laws and/or could be deemed to constitute stored value subject to certain legal requirements under applicable state and federal laws and regulations.
- Bringing new FI partners into our network can require considerable time and expense and can be long and unpredictable.
- Bringing new FI partners into our network may impede our ability to accurately forecast the performance of our network.
- If we are not able to maintain and enhance our brand, our business, financial condition and operating results may be adversely affected.
- Servicing our debt may require a significant amount of cash. We may not have sufficient cash flow from our business to pay our indebtedness, and we may not have the ability to raise the funds necessary to settle for cash conversions of the Notes or to repurchase the Notes for cash upon a fundamental change, which could adversely affect our business and results of operations.
- The conditional conversion feature of the Notes, if triggered, may adversely affect our financial condition and results of operations.
- Transactions relating to our Notes may affect the value of our common stock.
- We are subject to counterparty risk with respect to the Capped Calls.
- We and our FI partners are subject to stringent and evolving U.S. and foreign privacy and data security laws, rules, contractual obligations, regulation, industry standards, policies and other obligations related to data privacy and security. The actual or perceived failure by us, our partners, or other third parties whom we rely upon to comply with such obligations could lead to regulatory investigations or actions, litigation (including class claims), mass arbitration demands, disruptions of our business operations, or loss of customers or sales, harm our reputation, result in significant expense or loss of revenue or profits, subject us to significant fines and liability or otherwise adversely affect our business.
- Failure to protect our proprietary technology and intellectual property rights could substantially harm our business, financial condition and operating results.
- Assertions by third parties of infringement or other violations by us of their intellectual property rights, whether or not correct, could result in significant costs and harm our business, financial condition and operating results.
- Our use of open-source software could negatively affect our ability to sell our solutions and subject us to possible litigation.
- We are subject to government regulation, including import, export, economic sanctions and anti-corruption laws and regulations that may expose us to liability and increase our costs.
- The market price of our common stock has been and is likely to continue to be volatile.
- We do not intend to pay dividends for the foreseeable future and, as a result, your ability to achieve a return on your investment will depend on appreciation in the price of our common stock.
- Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of us more difficult, limit attempts by our stockholders to replace or remove our current management and limit the market price of our common stock.
- Our amended and restated certificate of incorporation designates the Court of Chancery of the State of Delaware as the exclusive forum for certain litigation that may be initiated by our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us.
- Natural or man-made disasters, pandemics and other similar events may significantly disrupt our business, and negatively impact our business, financial condition and operating results.
- An active trading market for our common stock may not be sustained.
- Future sales of our common stock in the public market could cause our share price to decline.
- If securities or industry analysts do not publish research or reports about our business, or publish negative reports about our business, our stock price and trading volume could decline.
- Our reported financial results may be adversely affected by changes in accounting principles generally accepted in the U.S.
- Our business and operations could be negatively affected if we become subject to any securities litigation or stockholder activism.
Management Discussion
- ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
- You should read the following discussion and analysis of our financial condition and results of operations together with our consolidated financial statements and the related notes and other financial information included elsewhere in this Annual Report. Some of the information contained in this discussion and analysis or set forth elsewhere in this Annual Report, including information with respect to our plans and strategy for our business, includes forward-looking statements that involve risks and uncertainties. You should review Item 1A. "Risk Factors" and "Special Note Regarding Forward-Looking Statements" in this Annual Report for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
- Our company's mission is to make commerce smarter and rewarding for everyone. We work to accomplish this mission by operating an advertising platform within our own and our partners' digital channels, which includes online, mobile applications, email and various real-time notifications (the "Cardlytics platform"). We also operate a customer data platform that utilizes point-of-sale ("POS") data, including product-level purchase data, to enable marketers to perform analytics and targeted loyalty marketing and also measure the impact of their marketing (the "Bridg platform"). The partners for the Cardlytics platform are predominantly financial institutions ("FI partners") that provide us with access to their anonymized purchase data and digital banking customers. The partners for the Bridg platform are predominantly merchants ("merchant data partners") that provide us with access to their POS data, including product-level purchase data. By applying advanced analytics to the purchase data we receive, we make it actionable, helping marketers reach potential buyers at scale and measure the true sales impact of their marketing spend. We have strong relationships with leading marketers across a variety of industries, including retail, restaurant, travel and entertainment, direct-to-consumer, and grocery and gas.