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TTD Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

Company profile

Ticker
TTD
Exchange
CEO
Jeffrey Terry Green
Employees
Incorporated
Location
Fiscal year end
SEC CIK
Subsidiaries
The Trade Desk International Limited • The UK Trade Desk Ltd • The Trade Desk Australia PTY LTD • The Trade Desk GmbH • The Trade Desk (Singapore) PTE. LTD. • The Trade Desk Japan K.K. • The Trade Desk Limited • (Cui Yi Information Science and Technology (Shanghai) Company • The Trade Desk France SAS • The Trade Desk Canada Inc. ...

TTD stock data

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Calendar

9 Aug 21
28 Oct 21
31 Dec 21
Quarter (USD)
Jun 21 Mar 21 Dec 20 Sep 20
Revenue
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS
Annual (USD)
Dec 20 Dec 19 Dec 18 Dec 17
Revenue
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS

Financial data from Trade Desk earnings reports.

Date Owner Security Transaction Code Indirect 10b5-1 $Price #Shares $Value #Remaining
18 Oct 21 Grayson Blake Jeffrey Class A Common Stock Sell Dispose S No Yes 79.25 3,560 282.13K 206,230
18 Oct 21 Grayson Blake Jeffrey Class A Common Stock Sell Dispose S No Yes 78.15 5,430 424.35K 209,790
18 Oct 21 Grayson Blake Jeffrey Class A Common Stock Option exercise Acquire M No No 30.001 2,020 60.6K 215,220
18 Oct 21 Grayson Blake Jeffrey Class A Common Stock Option exercise Acquire M No No 27.235 1,890 51.47K 213,200
18 Oct 21 Grayson Blake Jeffrey Class A Common Stock Option exercise Acquire M No No 27.235 5,080 138.35K 211,310
18 Oct 21 Grayson Blake Jeffrey Employee Stock Option Class A Common Stock Option exercise Dispose M No No 30.001 2,020 60.6K 69,314
18 Oct 21 Grayson Blake Jeffrey Employee Stock Option Class A Common Stock Option exercise Dispose M No No 27.235 1,890 51.47K 51,934
18 Oct 21 Grayson Blake Jeffrey Employee Stock Option Class A Common Stock Option exercise Dispose M No No 27.235 5,080 138.35K 146,774
6 Oct 21 Green Jeffrey Terry Employee Stock Option Class A Common Stock Grant Acquire A No No 68.29 19,200,000 1.31B 19,200,000
1 Oct 21 Grayson Blake Jeffrey Class A Common Stock Sell Dispose S No Yes 70.03 6,583 461.01K 206,230

Data for the last complete 13F reporting period. To see the most recent changes to ownership, click the ownership history button above.

0.0% owned by funds/institutions
13F holders
Current Prev Q Change
Total holders 1 0 NEW
Opened positions 1 0 NEW
Closed positions 0 0
Increased positions 0 0
Reduced positions 0 0
13F shares
Current Prev Q Change
Total value 891K 0 NEW
Total shares 7.33K 0 NEW
Total puts 0 0
Total calls 0 0
Total put/call ratio
Largest owners
Shares Value Change
Boston Common Asset Management 7.33K $891K NEW
Largest transactions
Shares Bought/sold Change
Boston Common Asset Management 7.33K +7.33K NEW

Financial report summary

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Risks
  • If we fail to maintain and grow our client base and spend through our platform, our revenue and business may be negatively impacted.
  • The loss of advertising agencies as clients could significantly harm our business, financial condition and results of operations.
  • If we fail to innovate or make the right investment decisions in our offerings and platform, we may not attract and retain advertisers and advertising agencies and our revenue and results of operations may decline.
  • The market for programmatic buying for advertising campaigns is relatively new and evolving. If this market develops slower or differently than we expect, our business, growth prospects and financial condition would be adversely affected.
  • The market in which we participate is intensely competitive, and we may not be able to compete successfully with our current or future competitors.
  • We often have long sales cycles, which can result in significant time between initial contact with a prospect and execution of a client agreement, making it difficult to project when, if at all, we will obtain new clients and when we will generate revenue from those clients.
  • Any decrease in the use of the advertising channels that we are primarily dependent upon, failure to expand the use of emerging channels, or unexpected shift in use among the channels in which we operate, could harm our growth prospects, financial condition and results of operations.
  • We may experience fluctuations in our results of operations, which could make our future results of operations difficult to predict or cause our results of operations to fall below analysts’ and investors’ expectations.
  • If our access to quality advertising inventory is diminished or fails to expand, our revenue could decline and our growth could be impeded.
  • Economic downturns and market conditions beyond our control could adversely affect our business, financial condition and results of operations.
  • Seasonal fluctuations in advertising activity could have a negative impact on our revenue, cash flow and results of operations.
  • Failure to manage our growth effectively could cause our business to suffer and have an adverse effect on our financial condition and results of operations.
  • As our costs increase, we may not be able to generate sufficient revenue to sustain profitability.
  • We allow our clients to utilize application programming interfaces, or APIs, with our platform, which could result in outages or security breaches and negatively impact our business, financial condition and results of operations.
  • We may experience outages and disruptions on our platform if we fail to maintain adequate security and supporting infrastructure as we scale our platform, which may harm our reputation and negatively impact our business, financial condition and results of operations.
  • If unauthorized access is obtained to user, client or inventory and third-party provider data, or our platform is compromised, our services may be disrupted or perceived as insecure, and as a result, we may lose existing clients or fail to attract new clients, and we may incur significant reputational harm and legal and financial liabilities.
  • Commitments to advertising technology industry self-regulation may subject us to investigation by government or self-regulatory bodies, government or private litigation, and operational costs or harm to reputation or brand.
  • Third parties control our access to unique identifiers, and if the use of “third-party cookies” or other technology to uniquely identify devices is rejected by Internet users, restricted or otherwise subject to unfavorable regulation, blocked or limited by technical changes on end users’ devices and web browsers, or our and our clients’ ability to use data on our platform is otherwise restricted, our performance may decline and we may lose advertisers and revenue.
  • Our failure to meet standards and provide services that our advertisers and inventory suppliers trust, could harm our brand and reputation and those of our partners and negatively impact our business, financial condition and results of operations.
  • If we fail to offer sufficient client training and support, our business and reputation would suffer.
  • If the non-proprietary technology, software, products and services that we use are unavailable, have future terms we cannot agree to, or do not perform as we expect, our business, financial condition and results of operations could be harmed.
  • We face potential liability and harm to our business based on the human factor of inputting information into our platform.
  • We have international operations and plan to continue expanding abroad where we have more limited operating experience, which may subject us to additional cost and economic risks that can adversely affect our business, financial condition and results of operations.
  • We have entered into, and may in the future enter into, credit facilities which may contain operating and financial covenants that restrict our business and financing activities.
  • If we do not effectively grow and train our sales and client service teams, we may be unable to add new clients or increase sales to our existing clients and our business will be adversely affected.
  • Our corporate culture has contributed to our success, and if we are unable to maintain it as we grow, our business, financial condition, and results of operations could be harmed.
  • We may be sued by third parties for alleged infringement of their proprietary rights, which would result in additional expense and potential damages.
  • We face potential liability and harm to our business based on the nature of our business and the content on our platform.
  • We are subject to governmental economic sanctions requirements and export and import controls that could impair our ability to compete in international markets or subject us to liability if we are not in compliance with applicable laws.
  • The market price of our Class A common stock may be volatile or may decline regardless of our operating performance, and you may not be able to resell your shares at or above your purchase price.
  • Substantial future sales of shares of our common stock could cause the market price of our Class A common stock to decline.
  • Insiders have substantial control over our company, including as a result of the dual class structure of our common stock, which could limit your ability to influence the outcome of key decisions, including a change of control.
  • Our charter documents and Delaware law could discourage takeover attempts and other corporate governance changes.
  • Our certificate of incorporation provides that the Court of Chancery of the State of Delaware is the exclusive forum for substantially all disputes between us and our stockholders, which limits our stockholders’ ability to choose other forums for disputes with us or our directors, officers or employees.
  • If we fail to maintain an effective system of internal control over financial reporting in the future, we may not be able to accurately or timely report our financial condition or results of operations. If our internal control over financial reporting is not effective, it may adversely affect investor confidence in us and the price of our common stock.
  • The requirements of being a public company may strain our resources, divert our management’s attention and affect our ability to attract and retain qualified board members.
  • Exposure to foreign currency exchange rate fluctuations could negatively impact our results of operations.
  • We may not be able to secure additional financing on favorable terms, or at all, to meet our future capital needs, which may in turn impair our growth.
  • Our tax liabilities may be greater than anticipated.
Management Discussion
  • The increase in revenue was primarily due to an increase in gross spend on our platform driven by our existing clients. Gross spend on our platform by existing clients added prior to 2020 increased by 28% in the aggregate in 2020, and these existing clients represented approximately 94% of the total gross spend in 2020. In 2020, 53% of existing clients added prior to 2020 increased their gross spend on our platform and their average increase in gross spend was approximately $3.3 million.
  • Revenue as a percentage of gross spend in the aggregate may fluctuate from period to period based on our client mix and the extent to which clients utilize our platform’s features.
  • The increase in platform operations expense was primarily due to increases of $14.6 million in hosting costs and $5.7 million in facilities costs and allocated overhead. The increase in hosting costs was primarily attributable to supporting the increased use of our platform by our clients. The increase in facilities costs was primarily driven by new data center locations and leases for additional office space to support our growth.
Content analysis
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H.S. junior Good
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Removed: Citibank, drew, leave, measure, October, preserve, Responding, restated