Company profile

Ticker
APRN
Exchange
CEO
Linda Findley Kozlowski
Employees
Incorporated
Location
Fiscal year end
SEC CIK

APRN stock data

(
)

Calendar

29 Oct 20
29 Nov 20
31 Dec 20

News

Quarter (USD) Sep 20 Jun 20 Mar 20 Sep 19
Revenue
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS
Annual (USD) Dec 19 Dec 18 Dec 17
Revenue
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS

Financial data from Blue Apron earnings reports.

Date Owner Security Transaction Code 10b5-1 $Price #Shares $Value #Remaining
2 Nov 20 DPH Class A Common Stock Buy Aquire P No 4.338 107,535 466.49K 1,822,535
30 Oct 20 DPH Class A Common Stock Buy Aquire P No 4.406 30,000 132.18K 1,715,000
29 Oct 20 DPH Class A Common Stock Buy Aquire P No 4.895 51,000 249.64K 1,685,000
28 Oct 20 DPH Class A Common Stock Buy Aquire P No 6.1 4,000 24.4K 1,634,000
15 Oct 20 Salzberg Barry RSU Class A Common Stock Grant Aquire A No 0 6,080 0 6,080
31.0% owned by funds/institutions
13F holders
Current Prev Q Change
Total holders 56 53 +5.7%
Opened positions 15 13 +15.4%
Closed positions 12 13 -7.7%
Increased positions 17 13 +30.8%
Reduced positions 11 9 +22.2%
13F shares
Current Prev Q Change
Total value 1.36B 1.8B -24.3%
Total shares 4.35M 3.22M +35.4%
Total puts 323.4K 692.1K -53.3%
Total calls 408.26K 486.66K -16.1%
Total put/call ratio 0.8 1.4 -44.3%
Largest owners
Shares Value Change
River & Mercantile Asset Management 614.2K $4.4M +13.1%
MS Morgan Stanley 602.81K $4.32M +2444.2%
Vanguard 494.5K $3.54M +64.5%
First Midwest Bank Trust Division 421.98K $3.02M NEW
D. E. Shaw & Co. 266.43K $1.91M -14.1%
Maverick Capital 220.96K $1.58M -15.3%
WBK Westpac Banking 186.05K $1.33B +16.9%
Essex Investment Management 159.89K $1.15M NEW
BLK BlackRock 159.12K $1.14M -46.3%
Millennium Management 107.6K $770K +404.7%
Largest transactions
Shares Bought/sold Change
MS Morgan Stanley 602.81K +579.12K +2444.2%
First Midwest Bank Trust Division 421.98K +421.98K NEW
Lombard Odier Asset Management 0 -300K EXIT
Slate Path Capital 0 -297K EXIT
Vanguard 494.5K +193.87K +64.5%
Essex Investment Management 159.89K +159.89K NEW
BLK BlackRock 159.12K -137.22K -46.3%
Two Sigma Advisers 93.5K +93.5K NEW
Millennium Management 107.6K +86.28K +404.7%
PAM Premier Asset Management 97.03K +73.08K +305.1%

Financial report summary

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Risks
  • We have a history of losses, and we may be unable to achieve or sustain profitability.
  • Our exploration and pursuit of strategic alternatives may not be successful.
  • We may be unable to successfully execute our growth strategy. If we fail to retain our existing customers, cost‑effectively acquire new customers, or increase the number of customers we serve, or if we fail to derive profitable revenue from our customers, our business would be materially adversely affected.
  • If we fail to resume revenue growth or to effectively manage our revenue or any future growth, or if we fail to effectively manage costs, our business could be materially adversely affected.
  • Our indebtedness could materially adversely affect our business and financial condition. Furthermore, restrictive covenants in our revolving credit facility may limit our ability to pursue our business strategies, which would materially adversely affect our operating results, and the failure to comply with such restrictions could materially adversely affect our business.
  • If we fail to successfully improve our customer experience, including by developing new product offerings and enhancing our existing product offerings, our ability to retain existing customers and attract new customers, our business, financial condition and operating results, may be materially adversely affected.
  • Food safety and food‑borne illness incidents or advertising or product mislabeling may materially adversely affect our business by exposing us to lawsuits, product recalls or regulatory enforcement actions, increasing our operating costs and reducing demand for our product offerings.
  • Increased competition presents an ongoing threat to the success of our business.
  • Our business depends on a strong and trusted brand, and any failure to maintain, protect or enhance our brand, including as a result of events outside our control, could materially adversely affect our business.
  • Changes in consumer tastes and preferences or in consumer spending and other economic or financial market conditions could materially adversely affect our business.
  • If we do not successfully maintain, operate and optimize our fulfillment centers and logistics channels, including by expanding our use of automation, and manage our ongoing real property and operational needs, our business, financial condition and operating results could be materially adversely affected.
  • Our ability to source quality ingredients and other products is critical to our business, and any disruption to our supply or supply chain could materially adversely affect our business.
  • If we lose key management or fail to meet our need for qualified employees with specialized skills, our business, financial condition and operating results could be materially adversely affected.
  • Changes in food costs and availability could materially adversely affect our business.
  • Our past revenue growth masked seasonal fluctuations in our operating results. As our revenue declines or if it begins to increase at a more moderate rate, or as seasonal patterns become more pronounced, seasonality could have a material impact on our results.
  • We rely on our proprietary technology and data to forecast customer demand and to manage our supply chain, and any failure of this technology could materially adversely affect our business, financial condition and operating results.
  • The reliable and cost‑effective storage, transport and delivery of ingredients and other products and our product offerings is critical to our business, and any interruptions, delays or failures could materially adversely affect our reputation, business, financial condition and operating results.
  • Any failure to adequately store, maintain and deliver quality perishable foods could materially adversely affect our business, financial condition and operating results.
  • Disruptions in our data and information systems could harm our reputation and our ability to run our business.
  • Our business is subject to data security risks, including security breaches.
  • Higher labor costs due to statutory and regulatory changes could materially adversely affect our business, financial condition and operating results.
  • We are subject to risks associated with payments to us from our customers and other third parties, including risks associated with fraud.
  • Unionization activities may disrupt our operations and adversely affect our profitability.
  • The termination of, or material changes to, our relationships with key suppliers or vendors could materially adversely affect our business, financial condition and operating results.
  • Our results could be adversely affected by natural disasters, public health crises, political crises or other catastrophic events.
  • Failure to establish and maintain effective internal controls in accordance with Section 404 of the Sarbanes‑Oxley Act could have a material adverse effect on our business and stock price.
  • The elimination of LIBOR could adversely affect our business, results of operations or financial condition.
  • We may be accused of infringing or violating the intellectual property rights of others.
  • We may not be able to adequately protect our intellectual property rights.
  • We are subject to extensive governmental regulations, which require significant expenditures and ongoing compliance efforts.
  • Even inadvertent, non‑negligent or unknowing violations of federal, state or local regulatory requirements could expose us to adverse governmental action and materially adversely affect our business, financial condition and operating results.
  • Changes to law, regulation or policy applicable to foods could leave us vulnerable to adverse governmental action and materially adversely affect our business, financial condition and operating results.
  • Our facilities and operations are governed by numerous and sometimes conflicting registration, licensing and reporting requirements.
  • Good manufacturing process standards and food safety compliance metrics are complex, highly subjective and selectively enforced.
  • Packaging, labeling and advertising requirements are subject to varied interpretation and selective enforcement.
  • If we do not comply with the specialized regulations and laws that regulate the alcoholic beverage industry, our business could be materially adversely affected.
  • Government regulation of the Internet, e‑commerce and other aspects of our business is evolving, and we may experience unfavorable changes in or failure to comply with existing or future regulations and laws.
  • Failure to comply with privacy‑related obligations, including federal and state privacy laws and regulations and other legal obligations, or the expansion of current or the enactment of new privacy‑related obligations could materially adversely affect our business.
  • If government regulations relating to the Internet or other areas of our business change, we may need to alter the manner in which we conduct our business, or incur greater operating expenses, which could materially adversely affect our business.
  • Our failure to collect state or local sales, use or other similar taxes could result in substantial tax liabilities, including for past sales, as well as penalties and interest, and our business could be materially adversely affected.
  • Changes in tax treatment of companies engaged in e‑commerce could materially adversely affect the commercial use of our sites and our business, financial condition and operating results.
  • Our ability to use our net operating losses to offset future taxable income may be subject to certain limitations which could subject our business to higher tax liability.
  • The market price of our Class A common stock has been and may continue to be volatile, which could result in substantial losses for investors purchasing our shares.
  • Our quarterly operating results or other operating metrics may fluctuate significantly, which could cause the trading price of our Class A common stock to continue to decline.
  • If securities or industry analysts cease publishing research or reports about us, our business or our market, or if they publish negative evaluations of our stock or the stock of other companies in our industry, the price of our stock and trading volume could decline.
  • Because we do not expect to pay any dividends on our Class A common stock for the foreseeable future, investors may never receive a return on their investment.
  • The exclusion of our Class A common stock from major stock indexes could adversely affect the trading market and price of our Class A common stock.
  • We may not be able to remain in compliance with the New York Stock Exchange’s requirements for the continued listing of our Class A common stock on the exchange.
  • Anti‑takeover provisions in our restated certificate of incorporation and our amended and restated bylaws, as well as provisions of Delaware law, might discourage, delay or prevent a change in control of our company or changes in our management and, therefore, depress the trading price of our Class A common stock.
  • Our restated certificate provides that the Court of Chancery of the State of Delaware is the sole and exclusive forum for substantially all disputes between us and our stockholders. Our restated certificate of incorporation further provides that the federal district courts of the United States of the America are the sole and exclusive forum for the resolution of any complaint asserting a cause of action arising under the Securities Act. These choice of forum provisions could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers or employees.
  • Our management team has limited experience managing a public company.
  • The requirements of being a public company may strain our resources, divert management’s attention and affect our ability to attract and retain qualified board members.
  • We are an “emerging growth company,” and the reduced disclosure requirements applicable to emerging growth companies may make our Class A common stock less attractive to investors.
Management Discussion
  • Net revenue decreased by $212.7 million, or 32%, to $454.9 million for 2019 from $667.6 million for 2018. The decrease in net revenue was primarily due to a decrease in Customers during the year ended December 31, 2019 as
  • we deliberately reduced marketing spend while we continue to strategically invest in the marketing channels we believe to be the most efficient and target consumers that we believe will exhibit higher affinity and retention.
Content analysis ?
Positive
Negative
Uncertain
Constraining
Legalese
Litigous
Readability
H.S. senior Good
New words: annum, consultant, covenant, cycle, floor, fourth, NaN, proposed, recovery, regular, shelf, strictly, underwritten, universal
Removed: executing, incorporating, integration, Irina, joined, Krechmer, scaled