DLX Deluxe

Deluxe Corp. engages in the provision of marketing products and services. It operates through the following segments: Small Business Services, Financial Services, and Direct Checks. The Small Business Services segment offers printed forms to small businesses, including deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices and personnel forms, as well as computer forms compatible with accounting software packages. The Financial Services segment comprises of direct sales force that offers product and service supply contracts with financial institution clients, including banks, credit unions, and financial services companies. The Direct Checks segment offers products and services to consumers using direct marketing, such as print advertising and search engine marketing, and optimization strategies. The company as founded by W. R. Hotchkiss in 1915 and is headquartered in Shoreview, MN.

Company profile

Barry McCarthy
Fiscal year end
IRS number

DLX stock data



7 May 21
4 Aug 21
31 Dec 21
Quarter (USD)
Mar 21 Dec 20 Sep 20 Jun 20
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS
Annual (USD)
Dec 20 Dec 19 Dec 18 Dec 17
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS

Financial data from Deluxe earnings reports.

Cash burn rate (estimated) Burn method: Change in cash Burn method: Operating income/loss Burn method: FCF (opex + capex)
Last Q Avg 4Q Last Q Avg 4Q Last Q Avg 4Q
Cash on hand (at last report) 234.52M 234.52M 234.52M 234.52M 234.52M 234.52M
Cash burn (monthly) (positive/no burn) 12.61M (positive/no burn) (positive/no burn) (positive/no burn) (positive/no burn)
Cash used (since last report) n/a 52.16M n/a n/a n/a n/a
Cash remaining n/a 182.35M n/a n/a n/a n/a
Runway (months of cash) n/a 14.5 n/a n/a n/a n/a

Beta Read what these cash burn values mean

Date Owner Security Transaction Code Indirect 10b5-1 $Price #Shares $Value #Remaining
22 Jul 21 Thomas Christopher Lee Common Stock Payment of exercise Aquire F No No 43.62 646 28.18K 14,060
22 Jul 21 Thomas Christopher Lee Common Stock Option exercise Aquire M No No 0 1,989 0 13,414
22 Jul 21 Thomas Christopher Lee RSU Common Stock Option exercise Dispose M No No 0 1,989 0 7,956
15 Jul 21 van Houwelingen Ronald Common Stock Payment of exercise Dispose F No No 44.08 494 21.78K 2,969
15 Jul 21 van Houwelingen Ronald Common Stock Option exercise Aquire M No No 0 1,614 0 3,463
15 Jul 21 van Houwelingen Ronald RSU Common Stock Option exercise Dispose M No No 0 1,614 0 1,615
15 Jun 21 Stauch John L Common Stock Other Aquire J No No 46.78 657 30.73K 25,271
14 Jun 21 Scott C Bomar Common Stock Option Common Stock Grant Aquire A No No 46.82 18,288 856.24K 18,288
14 Jun 21 Scott C Bomar RSU Common Stock Grant Aquire A No No 0 53,396 0 53,396

Data for the last complete 13F reporting period. To see the most recent changes to ownership, click the ownership history button above.

88.2% owned by funds/institutions
13F holders
Current Prev Q Change
Total holders 204 198 +3.0%
Opened positions 39 32 +21.9%
Closed positions 33 25 +32.0%
Increased positions 55 59 -6.8%
Reduced positions 78 77 +1.3%
13F shares
Current Prev Q Change
Total value 1.56B 1.1B +41.7%
Total shares 37.23M 37.76M -1.4%
Total puts 32.3K 47.8K -32.4%
Total calls 186.6K 55.6K +235.6%
Total put/call ratio 0.2 0.9 -79.9%
Largest owners
Shares Value Change
BLK Blackrock 6.83M $286.53M +5.7%
Vanguard 4.51M $189.15M +2.4%
American Century Companies 2.52M $105.91M +31.7%
LSV Asset Management 2.32M $97.15M +2.7%
STT State Street 1.46M $61.24M +7.0%
Investment Counselors Of Maryland 1.05M $43.99M +3.4%
Dimensional Fund Advisors 985.99K $41.37M +0.8%
BK Bank Of New York Mellon 906.11K $38.02M +3.1%
Disciplined Growth Investors 822.32K $34.5M -12.8%
Rothschild & Co Asset Management Us 796.6K $33.43M -4.1%
Largest transactions
Shares Bought/sold Change
Norges Bank 0 -642.55K EXIT
American Century Companies 2.52M +608.09K +31.7%
Nuveen Asset Management 744.74K +553.7K +289.8%
PRU Prudential Financial 122.02K -550.1K -81.8%
WFC Wells Fargo & Co. 705.44K -500.32K -41.5%
BLK Blackrock 6.83M +367.74K +5.7%
Deprince Race & Zollo 380.7K +288.32K +312.1%
Fuller & Thaler Asset Management 505.62K -262.97K -34.2%
Voya Investment Management 21.53K -260.65K -92.4%
Aqr Capital Management 0 -245.51K EXIT

Financial report summary

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Content analysis
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