Ballantyne Strong, Inc. is a holding company, which engages in the design, integration, and installation of a broad range of applications including digital projection and digital signage. It operates through the following segments: Strong Cinema, Convergent and Strong Outdoor. The Strong Cinema segment provides product and service solutions primarily for the theater exhibition industry, including a wide spectrum of premier audio-visual products and accessories such as digital projectors, state of the art projection screens, servers, library management systems, menu boards, flat panel displays, and sound systems. The Convergent segment provides solutions to the digital out of-home and enterprise video markets. The Strong Outdoor segment provides taxi-top advertising services. The company was founded by Robert Scott Ballantyne in 1932 and is headquartered in Omaha, NE.