Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
Form 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended April 30, 2011
(Mark One)
þ
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended April 30, 2014
OR
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from  to
Commission file numberFile Number 002-26821

BROWN-FORMAN CORPORATION
(Exact name of registrant as specified in its charter)

Delaware61-0143150
(State or other jurisdiction of
incorporation or organization)
(IRS Employer
incorporation or organization)Identification No.)
850 Dixie Highway
Louisville, Kentucky
40210
Louisville, Kentucky(Zip Code)
(Address of principal executive offices) (Zip Code)
Registrant'sRegistrant’s telephone number, including area code (502) 585-1100
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Classeach className of Each Exchangeeach exchange on Which Registeredwhich registered
Class A Common Stock (voting) $0.15 par valueNew York Stock Exchange
Class B Common Stock (nonvoting) $0.15 par valueNew York Stock Exchange
Securities registered pursuant to Section 12(g) of the ActNone

Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.      Yes  þNo  
¨
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.      Yes  ¨No
þ
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.      Yes  þNo  
¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).      Yes  þNo  
¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant'sregistrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.    o¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer þ
Accelerated filer o¨
Non-accelerated filer o¨  (Do
Smaller reporting company ¨
(Do not check if a smaller reporting company)
Smaller reporting company o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  o¨     No  þ
The aggregate market value, as of the last business day of the most recently completed second fiscal quarter, of the voting and nonvoting equity held by nonaffiliates of the registrant was approximately $5,200,000,000.$11,200,000,000.
The number of shares outstanding for each of the registrant'sregistrant’s classes of Common Stock on June 20, 201116, 2014, was:
Class A Common Stock (voting)56,534,86384,528,225
Class B Common Stock (nonvoting)88,362,029129,036,069

DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant's 2011 Annual Report to Stockholders are incorporated by reference into Parts I, II, and IV of this report.  Portions of the Proxy Statement of Registrant for use in connection with the Annual Meeting of Stockholders to be held July 28, 201124, 2014, are incorporated by reference into Part III of this report.

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Forward-Looking Statement Information. Certain matters discussed in this report, including the information presented in Part II under “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations,” contain statements, estimates, or projections that are “forward-looking statements” as defined under U.S. federal securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,” “continue,” “could,” “envision,” “estimate,” “expect,” “expectation,” “intend,” “may,” “plan,” “potential,” “project,” “pursue,” “see,” “seek,” “should,” “will,” and similar words identify forward-looking statements, which speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. By their nature, forward-looking statements involve risks, uncertainties, and other factors (many beyond our control) that could cause our actual results to differ materially from our historical experience or from our current expectations or projections. These risks and uncertainties include those described in Part I under “Item 1A. Risk Factors” and those described from time to time in our future reports filed with the Securities and Exchange Commission, including:

Unfavorable global or regional economic conditions, and related low consumer confidence, high unemployment, weak credit or capital markets, sovereign debt defaults, sequestrations, austerity measures, higher interest rates, political instability, higher inflation, deflation, lower returns on pension assets, or lower discount rates for pension obligations
Risks associated with being a U.S.-based company with global operations, including commercial, political, and financial risks; local labor policies and conditions; protectionist trade policies or economic or trade sanctions; compliance with local trade practices and other regulations, including anti-corruption laws; terrorism; and health pandemics
Fluctuations in foreign currency exchange rates
Changes in laws, regulations, or policies – especially those that affect the production, importation, marketing, sale, or consumption of our beverage alcohol products
Tax rate changes (including excise, sales, VAT, tariffs, duties, corporate, individual income, dividends, capital gains) or changes in related reserves, changes in tax rules (for example, LIFO, foreign income deferral, U.S. manufacturing and other deductions) or accounting standards, and the unpredictability and suddenness with which they can occur
Dependence upon the continued growth of the Jack Daniel’s family of brands
Changes in consumer preferences, consumption, or purchase patterns – particularly away from brown spirits, our premium products, or spirits generally, and our ability to anticipate and react to them; bar, restaurant, travel, or other on-premise declines; unfavorable consumer reaction to new products, line extensions, package changes, product reformulations, or other product innovation
Decline in the social acceptability of beverage alcohol products in significant markets
Production facility, aging warehouse, or supply chain disruption
Imprecision in supply/demand forecasting
Higher costs, lower quality, or unavailability of energy, input materials, labor, or finished goods
Route-to-consumer changes that affect the timing of our sales, temporarily disrupt the marketing or sale of our products, or result in higher implementation-related or fixed costs
Inventory fluctuations in our products by distributors, wholesalers, or retailers
Competitors’ consolidation or other competitive activities, such as pricing actions (including price reductions, promotions, discounting, couponing, or free goods), marketing, category expansion, product introductions, or entry or expansion in our geographic markets or distribution networks
Risks associated with acquisitions, dispositions, business partnerships, or investments – such as acquisition integration, or termination difficulties or costs, or impairment in recorded value
Insufficient protection of our intellectual property rights
Product recalls or other product liability claims; product counterfeiting, tampering, or product quality issues
Significant legal disputes and proceedings; government investigations (particularly of industry or company business, trade or marketing practices)
Failure or breach of key information technology systems
Negative publicity related to our company, brands, marketing, personnel, operations, business performance, or prospects
Our status as a family ”controlled company” under New York Stock Exchange rules
Business disruption, decline, or costs related to organizational changes, reductions in workforce, or other cost-cutting measures, or our failure to attract or retain key executive or employee talent
Use of Non-GAAP Financial Information. Certain matters discussed in this report, including the information presented in Part II under “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations,” include measures not derived in accordance with U.S. generally accepted accounting principles (GAAP). These measures should not be considered in isolation or as a substitute for any measure derived in accordance with GAAP, and also may be inconsistent with similar measures presented by other companies. In Part II under “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations,” the reasons for the company’s use of these measures are presented under the heading, “Non-GAAP Financial Measures,” and reconciliations of these measures to the most closely comparable GAAP measures are presented under the heading “Results of Operations – Year-Over-Year Comparisons.”


PART I
Item 1. Business
Overview
Brown-Forman Corporation (“we,Company,” “we,” “us,” or “our” below) was incorporated under the laws of the State of Delaware in 1933, successor to a business founded in 1870 as a partnership and subsequentlylater incorporated under the laws of the Commonwealth of Kentucky in 1901.

We primarily manufacture, bottle, import, export, market, and marketsell a wide variety of alcoholic beveragebeverages under recognized brands. Our principal beverageWe employ over 4,200 people on six continents, including about 1,200 people in Louisville, Kentucky, USA, home of our world headquarters. We are the largest American-owned spirits and wine company with global reach. We are a “controlled company” under New York Stock Exchange rules, and the Brown family owns a majority of our voting stock.
For a discussion of recent developments, see “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations – Executive Summary – Overview.”
Brands
Beginning in 1870 with Old Forester Bourbon Whisky – our first and founding brand – and spanning the generations since, we have built a portfolio of more than 30 spirit, wine, and ready-to-drink cocktail (RTD) brands, are:
Jack Daniel’s Tennessee WhiskeyChambord Vodka
Jack Daniel’s Single BarrelDon Eduardo Tequila
Jack Daniel’s Ready-to-DrinksEarly Times Bourbon
Jack Daniel’s Tennessee HoneyEarly Times Kentucky Whisky
Gentleman Jackel Jimador Tequila
Southern ComfortHerradura Tequila
Southern Comfort Ready-to-DrinksKorbel California Champagnes*
Southern Comfort Ready-to-PoursNew Mix Ready-to-Drinks
Southern Comfort LimeOld Forester Bourbon
Finlandia VodkaPepe Lopez Tequilas
Antiguo TequilaSonoma-Cutrer Wines
Canadian Mist Blended Canadian WhiskyTuaca Liqueur
Chambord LiqueurWoodford Reserve Bourbon

*Representedwhich includes some of the best-known and most-loved trademarks in the U.S. and other select markets by Brown-Forman

our industry. The most important brand in our portfolio is Jack Daniel’s, which is the fifth-largest premiumfourth-largest spirits brand of any kind and the largest selling American whiskey brand in the world, according to volume statistics published in February 2011 by Impact Databank, a well-known trade publication.Databank’s “Top 100 Premium Spirits Brands Worldwide” list1. Our other leading global brands on the Impact list are Finlandia, the eighth-largest selling vodka,sixth-largest-selling vodka; Southern Comfort, the third-largest selling liqueur,fourth-largest-selling liqueur; Canadian Mist, the fourth-largest sellingfourth-largest-selling Canadian whiskey,whisky; and el Jimador, the fourth-largestfourth-largest-selling tequila. New this year is our Jack Daniel’s Tennessee Honey, which entered the list at 100, after selling tequila, according1 million nine-liter equivalent cases in its third full year since introduction.
Principal Brands
Jack Daniel’s Tennessee Whiskeyel Jimador Tequilas
Jack Daniel’s Single Barrelel Jimador New Mix RTDs
Jack Daniel’s RTDsHerradura Tequilas
Jack Daniel’s Tennessee HoneyPepe Lopez Tequilas
Jack Daniel’s Winter JackWoodford Reserve Bourbons
Gentleman JackCanadian Mist Blended Canadian Whiskies
Jack Daniel’s Sinatra™ SelectChambord Liqueur
Jack Daniel’s No. 27 Gold Tennessee WhiskeyChambord Vodka
Jack Daniel’s 1907 Tennessee WhiskeyCollingwood Canadian Whisky
Jack Daniel’s Tennessee Rye WhiskeysEarly Times Bourbon
Southern ComfortEarly Times flavored line extensions
Southern Comfort RTDsEarly Times Kentucky Whisky
Southern Comfort flavored line extensions
Korbel California Champagnes2
Finlandia VodkasOld Forester Bourbon
Finlandia RTDsSonoma-Cutrer Wines
Maximus VodkaTuaca Liqueur
Antiguo Tequila
1Impact Databank, a well-known U.S. trade publication, published these industry statistics in February 2014.
2Not owned by Brown-Forman but sold by us under contract in the United States and other select markets.
See “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations – Results of Operations – Fiscal 2014 Brand Highlights” for additional information regarding the performance of our brands.
Our vision in marketing is to “be the recently published volume statistics referenced above.best brand builders in the industry … period.” We build our brands by investing in programs that we believe create enduring connections with our consumers. These programs cover a wide spectrum of activities, including media (TV, radio, print, outdoor, and, increasingly, digital and social media), consumer and trade promotions, sponsorships, and visitor center programs at our distilleries and our winery. We expect to grow our sales and profits by consistently

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and delivering creative and responsible marketing programs that drive brand recognition, brand loyalty, and, ultimately, consumer demand around the statistics used to rank theseworld.

Markets
Our products are reasonably accurate.sold in more than 160 countries around the world. Our largest international markets include Australia, the United Kingdom, Mexico, Germany, Poland, Russia, France, Turkey, Canada, and Japan. Over the last 10 years, we have greatly expanded our international footprint. In fiscal 2014, we generated 59% of our net sales outside the United States compared to 36% ten years ago. The United States remains our largest, most important market, contributing 41% of our net sales in fiscal 2014. We present the percentage of total net sales by geographic area for our most recent three fiscal years and, to provide historical context, fiscal 2004, below:

Geographic
Percentage of Total Net Sales by Geographic Area
 Year ended April 30
2004...201220132014
United States64%...42%41%41%
International: ...   
Europe ...30%30%32%
Australia ...13%14%12%
Other ...15%15%15%
Total International36%...58%59%59%
TOTAL100% 100%100%100%
For details about net sales in our largest markets, refer to “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations – Fiscal 2014 Market Highlights.” For details about our reportable segment and for additional geographic information about net sales and long-lived assets, is inrefer to Note 16 of13 to the Notes to Consolidated Financial Statements in “Item 8. Financial Statements and Supplementary Data.” For details on page 67risks related to our global operations, see “Item 1A. Risk Factors.”
Distribution Network and Customers
Our distribution network, which we sometimes refer to as our “route-to-consumer,” takes a variety of forms depending on (a) a market’s laws and regulatory framework for trade in beverage alcohol, (b) our assessment of a market’s long-term attractiveness and competitive dynamics, (c) the relative profitability of distribution options available to us, (d) the structure of the retail and wholesale trade in the market, and (e) our portfolio’s development stage in the market. As these factors change, we evaluate our route-to-consumer strategy and, from time to time, adopt a different model.
In the United States, which generally prohibits wine and spirits manufacturers from selling their products directly to consumers, we sell our brands either to distributors or (in states that directly control alcohol sales) to state governments that then sell to retail customers and consumers. In some states, we have distribution contracts; these contracts typically have no fixed term, but we can terminate them at any time if we pay a terminated distributor a fee (primarily based on a percentage of purchases over time). Some state franchise statutes limit our ability to terminate distributors or mandate a payment to a terminated distributor.
Outside the United States, we use a variety of route-to-consumer models. We own and operate distribution companies in 11 markets: Australia, Brazil, Canada, China, the Czech Republic, France, Germany, Korea, Mexico, Poland, and Turkey. In these markets, we sell our products directly to retail stores, to wholesalers, or, in Canada, to provincial governments. In the United Kingdom, we partner in a cost-sharing arrangement with another supplier, Bacardi, to sell a portfolio of both companies’ brands. In many other markets, including Russia, Japan, Spain, Italy, and South Africa, we rely on others to distribute our brands, generally under fixed-term distribution contracts.
We believe that our customer relationships are good. We believe our exposure to concentrations of credit risk is limited due to the diverse geographic areas covered by our operations.

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Seasonality
Holiday buying makes the fourth calendar quarter the peak season for our business. Approximately 31% of our 2011 Annual Reportnet sales for each of the fiscal years ended April 30, 2012 and 2013 was in the fourth calendar quarter. For the fiscal year ended April 30, 2014, approximately 32% of our net sales was in the fourth calendar quarter.
Competition
Trade information indicates that we are one of the largest global suppliers of premium wine and spirits. According to Stockholders, which informationInternational Wine & Spirit Research, for calendar year 2013, the ten largest global spirits companies controlled less than 20% of the total global market for spirits (on a volume basis). While we believe that the overall market environment offers considerable growth opportunities for us, our industry is incorporated into this report by reference.now, and will remain, highly competitive. We compete against many global, regional, and local brands in a variety of categories of beverage alcohol, but most of our brands compete primarily in the industry’s premium and higher price categories. While the industry is highly fragmented, direct competitors include Bacardi Limited, Beam Suntory Inc., Davide Campari-Milano S.p.A., Diageo PLC, LVMH Moët Hennessy Louis Vuitton S.A., Pernod Ricard S.A., and Rémy Cointreau S.A.

Our strategy is to market highBrand recognition, quality productsof product and packaging, availability, taste, and price are factors that satisfyaffect consumers’ choices among competing brands in our industry. Several factors influence consumers’ buying decisions, including: advertising; promotions; merchandising in bars, restaurants, and shops; expert or celebrity endorsement; social media and word-of-mouth; and the preferencestiming and relevance of consumers of legal drinking age and to support those products with extensive international, national, and regional marketing programs.  These programs are intended to extend consumer brand recognition and brand loyalty.

We own numerous valuable trademarks that are essential to our business.  Registrations of trademarks can generally be renewed indefinitely as long as the trademarks are in use.  Through licensing arrangements, we have authorized the use ofnew production introductions. Although some of our trademarks on promotional items for the primary purposecompetitors have substantially greater resources than we do, we believe that our competitive position is strong, particularly as it relates to brand recognition, quality, availability, and relevance of enhancing brand awareness.new product introductions.

Customers
For information about our customers, refer to the section entitled "Our Distribution Network and Our Customers" on page 36 of the 2011 Annual Report to Stockholders, which information is incorporated into this report by reference.

Ingredients and Other Supplies
The principal raw materials used in manufacturing and packaging our distilled spirits are corn, rye, malted barley, agave, sugar, glass, cartons, PET (polyethylene terephthalate)terephthalate, used in non-glass containers), labels, and wood for barrels, which are used for storage of bourbon, Tennessee whiskey and certain tequilas. The principal raw materials used in liqueurs are neutral spirits, sugar, and wine, while the principal raw materials used in our ready-to-drinkRTD products are sugar, flavorings, neutral spirits, whiskey, tequila, or malt. The principal raw materials used in producing wines are grapes, packaging materials, and wood barrels. Our grape supply comes from a combination of owned vineyards located in California and external contracts with independent growers. We believe that our relationships with our growers are good. Currently, none of these raw materials is in short supply, and there are adequate sources from which they may be obtained, but shortages in some of these cancould occur.

From time to time, our agricultural ingredients (corn, rye, malted barley, agave, and grapes) could be adversely affected by weather and other forces that might constrain supply.
Due to aging requirements, we must schedule production of whiskeys, certain tequilas, and other distilled spirits is scheduled to meet demand three to ten years in the future. Accordingly,As a result, our inventories may be larger in relation to sales and total assets than would be normal for mostmany other businesses.

The principalFor details on risks related to the availability of raw materials usedand the uncertainty inherent in supply/demand forecasting, see “Item 1A. Risk Factors.”
Intellectual Property
Our intellectual property rights include trademarks, copyrights, proprietary packaging and trade dress, proprietary manufacturing technologies, know-how, and some patents. Our trademarks are essential to our business. We register our trademarks very broadly, some of them in every country where registration is possible. We register others where we sell or expect to sell our products. We protect our intellectual property rights vigorously but fairly. We have licensed some of our trademarks to third parties for use on products and services other than alcoholic beverages, which we believe enhances the productionawareness and protection of wines are grapes, packaging materials and wood for wine barrels. Grapes are primarily purchased under contracts with independent growers, and we also own some vineyards in California; from time to time, our grape costs are adversely affected by weather and other forces that may limit production. We believe that our relationships with our growers are good.

Competition
brands.
For information about our competition, referdetails on risks related to the section entitled "Our Competition" on page 36protection of the 2011 Annual Report to Stockholders, which information is incorporated into this report by reference.our intellectual property, see “Item 1A. Risk Factors.”

Regulatory Environment
The production, storage, transportation, distribution, and sale of our products are subject to regulation by federal, state, local, and foreign authorities. Various countries and local jurisdictions prohibit or restrict the marketing or sale of distilled spirits in whole or in part.
The Alcohol and Tobacco Tax and Trade Bureau of the United StatesU.S. Department of the Treasury Department regulates the wine and spirits industry in the United States with respect to production, blending, bottling, labeling, sales, advertising, and transportation of industrybeverage alcohol products. Also,Similar regulatory regimes exist in each state, regulatesas well as in most of the advertising, promotion, transportation, sale, and distribution of suchnon-U.S. jurisdictions where we sell our products.

In addition, distilled spirits products are subject to customs duties or excise taxation in many markets, including in the United States, at the federal, state, or local level.
Under U.S. federal regulations, bourbon and Tennessee whiskeys must be aged for at least two years in new charred oak barrels. We typically age all of our whiskeys for a minimum ofbetween three toand six years. Federal regulations also require that "Canadian" whiskey“Canadian” whisky must

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be manufactured in Canada in compliance with Canadian laws. Mexican authorities regulate the production and bottling of tequilas, which, among other specifications, requiremandate minimum aging periods for anejo (one year) and reposado (two months) tequilas. We believe we are in compliancecomply with these regulations.
Our operations within and outside the United States are subject to various environmental protection statutes and regulations, and our policy is to comply with all those regulatory requirements.
Strategy
The B-F Arrow is an articulation of our vision, mission, values, and behaviors that we expect all of our employees to embrace and exhibit.

Our Long-Term Strategy
In the summer of 2010, we introduced our ten-year strategy, the Brown-Forman 150, focused on driving sustainable growth toward our 150th anniversary. Our strategy is flexible. As time passes and the environment changes, we revisit and revise our strategy to reflect current realities. We revised our strategic ambitions in 2013, and these are discussed below.
The Jack Daniel’s family of brands, including Jack Daniel’s Tennessee Whiskey, is our most valuable asset. We will work to keep Jack Daniel’s Tennessee Whiskey strong, healthy, and relevant to consumers worldwide, and to take advantage of the abundant opportunities for growing the Jack Daniel’s family of brands across countries, price points, channels, and consumer groups.
We aspire to become a global leader in whiskey. We believe that whiskey is the most attractive global spirits category, and we believe we can leverage our whiskey-making knowledge, production assets, trademarks, brand-building skills, and other capabilities to accomplish this objective. While we will strive to grow Jack Daniel’s globally, we also expect to grow our other whiskey brands, led by Woodford Reserve, in key markets, and we will consider acquisitions and innovations within the whiskey category.
We aim to grow Finlandia and Herradura. We plan to focus on growing Finlandia in Poland, Russia, eastern Europe, and the United States, and look to add super-premium vodka brands either through acquisition or innovation. We will work to expand the reach of our tequila brands, Herradura and el Jimador, to new consumers, emphasizing Mexico, the United States, and a few other high-potential markets. We also will continue our efforts to enhance and broaden consumer appeal of the Southern Comfort brand.
We will consider entering growing, profitable, local spirit categories in key markets. Realizing this potential will require innovative products and packaging to seize new business opportunities and to leverage our brands into new consumption occasions.
The United States remains our largest market, and continuing to grow this market is important to our long-term success. We expect to effect this growth through stronger participation in fast-growing spirits categories such as flavored whiskey, super-premium bourbon, vodka, and tequila; continued product and packaging innovation; continued route-to-consumer proficiency; and brand building among growing consumer segments, with increasing emphasis on multicultural marketing.
For more than two decades, our business outside the United States has grown more quickly than our business within it. Continuing this trend is important to our overall growth in the next decade, especially in emerging markets. To realize this objective, we expect to grow our portfolio in developed markets such as France, Australia, the United Kingdom, and Germany and in emerging

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markets such as Poland, Mexico, Turkey, and Russia. We also expect other emerging markets such as Brazil, China, Southeast Asia, Africa, and eastern Europe to increase significantly in importance. We will continue to strive to develop and employ route-to-consumer strategies that will expand our access to and understanding of consumers in these diverse markets.

We believe that having a long-term focused, committed, and engaged shareholder base provides us with an important strategic advantage, particularly in a business with aged products and multi-generational brands. As such, we plan to continue our engagement with our shareholders, including our controlling family shareholders.
Recognizing the strong cash generating capacity and the capital efficiency of our business, we will continue to pursue what we believe to be well-balanced capital deployment strategies aimed at perpetuating Brown-Forman’s strength and independence.
Corporate Responsibility
In pursuing all of the objectives described above, we will strive to be responsible in everything we do. Our history of responsibility began in 1870, when our founder, George Garvin Brown, first sold medicinal whisky in glass bottles to ensure quality – an innovative idea during a time when whisky was usually sold by the barrel. Today, achieving Brown-Forman’s business purpose, “enriching the experience of life,” is only possible within a context of corporate responsibility. This means promoting responsible consumer enjoyment of our brands; working to reduce alcohol abuse and misuse; protecting the environment; providing a healthy, safe, and inclusive workplace; and contributing to the global communities where we operate.
Alcohol Responsibility. We promote responsible consumption of our products as we believe this will enhance our relationships with consumers, business partners, stakeholders, and society at large and is essential for the long-term prosperity of our company and our industry. When abused or misused, alcohol can contribute to significant harm both to individuals and the community. We appreciate the need for governments to appropriately and effectively regulate our industry, taking into account national circumstances and local cultures. Along with others and through partnership, we want to be part of the solution to real and complex problems such as underage drinking, drunk driving and overconsumption.
Since 2009 we have hosted an open forum sharing our point of view and encouraged engagement of others on OurThinkingAboutDrinking.com. We support The Ad Council’s “Buzzed Driving is Drunk Driving” campaigns, designated driver services such as BeMyDD and the Responsible Retailing Forum which brings together diverse stakeholders seeking to reduce underage sales, among other initiatives. In 2012, Brown-Forman and 12 other global beer, wine, and spirits producers announced commitments to reduce the harmful use of alcohol over the next five years. Our progress against these commitments will be reported annually and more information can be found at www.producerscommitments.org.
With respect to our consumer relationships, we seek to communicate through responsible advertising content and placement, utilizing our comprehensive internal marketing code and adhering to marketing and advertising guidelines of the Distilled Spirits Council of the United States, the Wine Institute, and spiritsEUROPE, among others. We also are founding members and contribute significant resources to the Foundation for Advancing Alcohol Responsibility, an organization created by spirits producers to combat harmful use of alcohol. While this is a U.S. organization, we actively participate in similar organizations in other markets.
Environmental Sustainability. In 2010, we set out an Environmental Sustainability Roadmap for 2020, which outlines how we will responsibly manage our environmental footprint as we grow. We have decreased our greenhouse gas emissions by 48% per unit of product and increased our energy efficiency by 36% per unit of product (against a 2009 baseline), exceeding our goals of 30% in each category well ahead of schedule. We have decreased our wastewater generated per unit of product by 25%, and are on target to meet our 30% goal. Our target of zero waste sent to landfill from our facilities continues to present challenges as we struggle to obtain accurate data, but we continue to work towards this goal.
In 2014, Newsweek Green Rankings placed us in the #42 spot out of the top 500 U.S. companies. We were also one of only five companies in the S&P 500 consumer staples sector named to the Climate Performance Leadership Index, an index published by the Carbon Disclosure Project, an international non-profit organization that works with institutional investors to motivate companies to disclose and reduce environmental impacts (CDP), for our approach to reducing carbon emissions and mitigating the risks of climate change. We received a distinguished disclosure score of 93 and an “A” performance rating from CDP. In 2013, we signed the Ceres’ Climate Declaration, a business-backed effort to seize the economic opportunity of addressing climate change through stronger climate policies.
Diversity & Inclusion and Human Rights. We believe that a diverse workforce is not only right, but also good for our business and our brand building. We have made progress implementing our aggressive strategy to increase diversity, including better demographic representation in the United States and improved engagement scores among Asians and African Americans, among other groups. In 2013, the Human Rights Campaign, a civil rights organization promoting equality for lesbian, gay, bisexual and transgender Americans, awarded us a 100% rating in their Corporate Equality Index for the third year in a row. Our employee resource groups (ERGs) have been the core of our diversity culture by supporting employees’ growth while enhancing their

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contributions. There are eight ERGs in total, including SPIRIT, which was formed to promote inclusion and respect for non-drinkers and the most recent addition, BRAVE, established to support veterans of the armed forces. In fiscal 2014, more than 25% of our employees were members of at least one ERG.
In the marketplace, we focus on promoting fair and ethical business practices. In 2012, we issued our Global Human Rights Statement, defining our commitment to respecting the fundamental rights inherent to all human beings. We share our human rights policies and practices with our suppliers through our Suppliers Guide to Human Rights.
EmployeesCommunity Involvement. Our approach to philanthropy reflects our values as a corporate citizen. Our civic engagement supports non-profit organizations that make a positive impact and improve the lives of individuals and the vitality of our communities. We target our support in six general areas: arts and culture, education, environment, social services, alcohol responsibility and community development. While our focus is in our hometown of Louisville, Kentucky, our civic engagement activities extend to the communities around the globe where our employees live, work and raise their families. In 2014, we donated more than $10 million in cash, logged approximately 18,000 volunteer hours and had over 125 employees serve on boards of directors of 160 non-profit organizations.
Our Corporate Responsibility reports are available at www.brown-forman.com/responsibility.

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Employees and Executive Officers
As of April 30, 2011,2014, we employed about 3,900 persons,approximately 4,200 people, including approximately 200 employed on a part-time or temporary basis. We believe our employee relations are good.

For more information about our business, refer to the sections entitled “Our Operations and Our Markets” and “Our Brands” in Management’s Discussion and Analysis on pages 33 through 36The following persons serve as executive officers of the 2011 Annual Report to Stockholders, which information is incorporated into this report by reference.Company as of June 19, 2014.

NameAge
Principal Occupation and
Business Experience
Paul C. Varga50Company Chairman and Chief Executive Officer since 2007. Chief Executive Officer since 2005.
Jane C. Morreau55Executive Vice President and Chief Financial Officer since February 2014. Senior Vice President, Chief Production Officer, and Head of Information Technology from 2013 to 2014. Senior Vice President, Director of Financial Management, Accounting and Technology from 2008 to 2012.
James S. Welch, Jr.55Company Vice Chairman, Executive Director of Corporate Affairs, Strategy, and Diversity since 2012. Company Vice Chairman, Executive Director of Corporate Affairs, Strategy, Diversity, and Human Resources from 2007 to 2012.
Matthew E. Hamel54Executive Vice President, General Counsel, and Secretary since 2007.
Jill Ackerman Jones48Executive Vice President, President for North America and Latin America Regions since 2013. Executive Vice President and Chief Production Officer from 2011 through 2012. Senior Vice President, Chief Production Officer from 2007 to 2011.
Mark I. McCallum59Executive Vice President, President for Europe, Africa, Middle East, Asia Pacific, and Travel Retail since 2013. Executive Vice President and Chief Operating Officer from 2009 through 2012. Executive Vice President and Chief Brands Officer from 2006 to 2009.
Alejandro “Alex” Alvarez46Senior Vice President, Chief Production Officer since February 2014. Vice President, General Manager Casa Herradura from 2013 to 2014. General Manager Casa Herradura from 2008 to 2013.
Brian P. Fitzgerald41Senior Vice President, Chief Accounting Officer since 2013. Vice President, Finance Director of Greater Europe and Africa from 2009 to 2012. Assistant Vice President, Director Business Strategy and Analysis from 2007 to 2009.
Lisa P. Steiner54Senior Vice President, Chief Human Resources Officer since 2009. Senior Vice President, Director of Global Human Resources from 2007 to 2009.
Lawson E. Whiting45Senior Vice President, Chief Brands Officer since 2013. Senior Vice President, Managing Director Western Europe from 2011 through 2012. Vice President, Finance Director Western Europe from 2010 to 2011. Vice President, Finance Director North America from 2009 to 2010.
Available Information
You maycan read and copy any materials that we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, D.C. 20549. Information on the Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330. In addition, the SEC maintains an Internet sitea website that contains reports, proxy and information statements, and other information regarding issuers that file with the SEC at http://www.sec.gov.

Our website address is www.brown-forman.com.  Please note that our website address is provided as an inactive textual reference only. Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any amendments to these reports are available free of charge on our website as soon as reasonably practicable after we electronically file those reports with the SEC. The information provided on our website is not part of this report, and is therefore not incorporated by reference, unless such information is otherwise specifically referenced elsewhere in this report.

On our website, we have posted our Corporate Governance Guidelines, our Code of Conduct and Compliance Guidelines that applyapplies to all directors and employees, and our Code of Ethics that applies specifically to our senior executive and financial officers. We have also posted on our website the charters of our Audit Committee, Compensation Committee, Corporate Governance and Nominating Committee, and Executive Committee of our Board of Directors. Copies of these materials are also available free of charge by writing to our Secretary, Matthew E. Hamel, 850 Dixie Highway, Louisville, Kentucky 40210 or e-mailing him at Secretary@b-f.com.


Item 1A. Risk Factors
This report contains statements, estimates, and projections that are "forward-looking statements" as defined under U.S. federal securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,” “envision,” “estimate,” “expect,” “expectation,” “intend,” “may,” “plan,” “potential,” “project,” “pursue,” “see,” “will,” “will continue,” and similar words identify forward-looking statements, which speak only as ofWe believe the date we make them.  In addition, in our periodic filings withfollowing discussion identifies the SEC, press releases, and other written and oral statements, we discuss estimates and projections about trends, future performance and our business outlook. Such "forward-looking statements" inherently involvemost significant risks and uncertainties that could cause our actual results to differ materially from our historical results or our present expectations and projections, and adversely affect our business. If any of the following risks were actually to occur, our business, results of operations, cash flows, and financial condition

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could be materially and the trading priceadversely affected. Additional risks not currently known to us, or that we currently deem to be immaterial, could also materially adversely affect our business, results of our stockoperations, cash flows, and financial condition in future periods. We caution investors not to place undue reliance on any forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events, or otherwise. The discussion of risks below and elsewhere in this report is by no means all inclusive, but is designed to highlight what we believe are some important factors to consider when evaluating our future performance.  There are also risks that are not presently known or not presently material, as well as other information set forth in this report, including trends, developments and uncertainties, that could materially affect our business.  You should carefully consider the risk factors below, and the information throughout this report, which could materially affect our business and financial results.

Unfavorable economic conditions could negatively affect our operations and results significantly.results.

Our businessUnfavorable global or regional economic conditions, including uncertainty caused by unstable geopolitical environments in many parts of the world, such as Russia and Ukraine, could adversely affect our operations and financial results will continueresults. While the major economic disruptions of the 2008-2009 financial crisis have largely subsided, many markets where our products are sold still face significant economic challenges resulting from the global economic downturn that followed, including low consumer confidence, high unemployment, budget deficits, burdensome governmental debt, austerity measures, increased taxes, and weak financial, credit, and housing markets. Unfavorable economic conditions such as these can cause governments to be affected by worldwide and regional economic conditions. The specific ramificationsincrease taxes on beverage alcohol to raise revenue or reduce consumers’ willingness to make discretionary purchases of beverage alcohol products or pay for premium brands such as ours. In unfavorable economic conditions, onconsumers may make more value-driven and price-sensitive purchasing choices and drink more at home rather than at restaurants, bars, and hotels, which tend to favor many of our business are difficultpremium and super-premium products.
Unfavorable economic conditions could also adversely affect our suppliers, distributors, and retailers, who in turn could experience cash flow problems, more costly or unavailable financing, credit defaults, and other financial hardships, which could lead to predict, but some potentially significant effects are reduced consumer spending, distributor or retailer destocking, increase our bad debt expense, or cause us to decrease the levels of unsecured credit that we provide to customers. Other potential negative ramifications to our business from poor economic conditions include political instability, higher interest rates, changesan increase in the rate of inflation, (up or down),deflation, exchange rate fluctuations, credit or capital market instability, bank failures, and/or lower returns on pension assets or lower discount rates on ourfor pension assetsobligations (requiring higher contributions to our pension plans). Our suppliers, customers, and consumers could experience cash flow problems, increased cost or reduced availability of financing, credit defaults, and other financial hardships. The U.S. federal budget and individual state budget deficits could result in increased taxesFor details on our products, business, customers, or consumers; and a number of proposals to increase taxes on beverage alcohol have been made at the federal and state levels in recent years. Governments in other countries in which we have a sizable business also may impose taxes and implement other austerity measures to manage the economic conditions in ways that hurt our business. Countries, including significant markets for us in Europe, may default on sovereign debt. For additional information with respect to the effects of changes in the value of our benefit plan obligations and assets on our financial results, see “PensionNote 9 to the Consolidated Financial Statements in “Item 8. Financial Statements and other Postretirement Benefits” on page 47 of the 2011 Annual Report to Stockholders.

Further, as the economy picks back up, consumers may continue to curtail spending, make more value-driven and price-sensitive purchasing choices, and have more at-home drinking occasions rather than at restaurants, bars, and hotels. In sum, in a variety of different manifestations, unfavorable economic conditions could have significant adverse effects on our business, financial position, and results of operations.


Supplementary Data.”
Our global growthbusiness is subject to a number of commercial, political, and political risks.financial risks, including foreign currency exchange rate fluctuations.

We currently marketOur products are sold in more than 135 countries. In addition160 countries; accordingly, we are subject to the United States, significant markets for us include Australia, United Kingdom, Mexico, Poland, Germany, France, Canada, Japan, Spain, Turkey, South Africa, Russia, Italy,risks associated with doing business globally, including commercial, political, and China.financial risks. We continue to expect our future growth rates in internationalnon-U.S. markets to surpass our growth rates in the United States. Emerging regions, such as Easterneastern Europe, Latin America, Asia, and Asia,Africa, as well as countries that some companies consider to bemore developed markets, such as the United Kingdom, France, Germany, and Australia, provide significant growth opportunities for us. If anti-American sentiment became pronounced in the principal countriesshipments of our products – particularly Jack Daniel’s Tennessee Whiskey – to which we export our beverage products, our global business could suffer.
Potentially unstable governments or legal systems, intergovernmental disputes, military conflicts, local labor conditions and business practices, nationalizations, closure of markets were to exports orexperience significant import tax increases or restrictions, inflation, recession, pandemics, terrorist activities in or outside of the United States, laws regulating activities of United States-based companies abroad, and other laws, regulations and policies of foreign governments, are also risksdisruption due to the global nature of our business. These andthese risks or for other political, commercial, and economic uncertainties in our various markets around the world mayreasons, it could have a material adverse effect on our financial results.
In addition, we are subject to potential business resultsdisruption caused by military conflicts; intergovernmental disputes; potentially unstable governments or legal systems; civil or political upheaval or unrest; local labor policies and conditions; possible expropriation, nationalization, or confiscation of assets; problems with repatriation of foreign earnings; economic or trade sanctions; closure of markets to imports; anti-American sentiment; terrorism or other types of violence in or outside the United States; health pandemics; and a significant reduction in global travel. For example, Mexico is a key commercial and production region for some of our products, and an outbreak of violence in that region could disrupt our key business and manufacturing operations there. In addition, our ability to sell into Russia depends on our products being imported into that country, and future growth prospects.

The longer-term outlook forany economic or trade sanctions could materially adversely affect our business anticipates continuedoperations there. Our success of Jack Daniel's Tennessee Whiskey, Southern Comfort Liqueur, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, their respective brand families, and our other brands. This outlook is basedwill depend, in part, on favorable demographic trends for the sale of beverage alcohol through 2014 in the United States, and in many of our global markets for varying numbers of years. If these demographic trends do not translate into corresponding sales increases, we may fail to meet our growth expectations. In addition, the somewhat less favorable demographic trends in the United States for several years subsequent to 2014 could negatively affect our performance in those years and our ability to meet our longer-term strategic objectives.
Foreign currency exchange rate fluctuations affect our financial results.

overcome the challenges we encounter with respect to these risks and other factors affecting U.S. companies with global operations.
The more we expand our business globally, the more exchange rate fluctuations relative to the United StatesU.S. dollar influence our financial results. In internationalmany markets outside the United States, we sell our products and pay for some goods, services, and manpowerlabor primarily in local currency. Since we sell more in local currencies than we purchase, we have a net exposure to changes in the value of the United StatesU.S. dollar relative to those currencies.currencies. Thus, profits from our overseas businesses would be adversely affected if the dollar strengthenswere to strengthen against other currencies in our major markets, especially the Euro,euro, British pound sterling, Russian ruble, Australian dollar, and Polish zloty.  To buffer this effect,zloty, Mexican peso, or Japanese yen. There can be no assurance that we regularly hedge a portion ofwill be successful in limiting our currency exposure; and as of April 30, 2011, we have hedged approximately 40% of our total fiscal 2012 transactional exposure to foreign currency fluctuations for our major currencies. Nevertheless, overrisk by use of foreign currency derivatives or other means. Over time, our reported financial results generally will be hurt by a stronger United StatesU.S. dollar and helpedimproved by a weaker one. For details on how foreign exchange affects our business, see ”Item 7A. Quantitative and Qualitative Disclosures about Market Risk – Foreign Exchange.”
National and local governments may adopt regulations or undertake investigations that could limit our business activities or increase our costs.
Our business is subject to extensive regulatory requirements regarding production, importation, marketing and promotion, labeling, distribution, pricing, and trade practices, among others. Changes in laws, regulatory measures, or governmental policies, or in the manner in which current ones are interpreted, could cause us to incur material additional informationcosts or liabilities, and jeopardize

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the growth of our business in the affected market. Specifically, governments may prohibit, or impose or increase limitations on, advertising and promotional activities, or times or locations where beverage alcohol may be sold or consumed, or adopt other measures that could limit our opportunities to reach consumers or sell our products. In Europe, for example, regulators in a number of countries have adopted or are considering severe limitations on the marketing and sale of beverage alcohol. Russia has banned all television, newspaper, magazine, and internet advertising (.ru websites) for beverage alcohol products, and Turkey adopted measures to ban all beverage alcohol advertising and increase restrictions on sales. Increases in regulation of this nature could cause a substantial decline in consumer awareness for our products in the affected market.
Some countries in which we do business have a higher risk of corruption than others. While we are committed to doing business in accordance with applicable anti-corruption and other laws, our Code of Conduct and Code of Ethics, and other Company policies, we remain subject to the risk that an employee will violate our policies, or that any of our many affiliates or agents, such as importers, wholesalers, distributors, or other business partners, may take action determined to be in violation of international trade, money laundering, anti-corruption, or other laws, including the U.S. Foreign Corrupt Practices Act of 1977, the U.K. Bribery Act 2010, or local equivalent laws. Any determination that our operations or activities are not, or were not, in compliance with U.S. or foreign laws or regulations could result in investigations, interruption of business, loss of business partner relationships, suspension or termination of licenses and permits (our own or a partner’s), imposition of fines, legal or equitable sanctions, negative publicity, and management distraction. Further, our compliance with applicable anti-corruption or other laws, our Code of Conduct and Code of Ethics, and other Company policies could result in higher operating costs compared to those of other suppliers.
Additional regulation in the United States and other countries around climate change and other environmental issues could increase our operating costs. Increasing regulation of fuel emissions could increase the cost of energy, including fuel, required to operate our facilities or transport and distribute our products, thereby substantially increasing the distribution and supply chain costs associated with our products.
Tax increases and changes in tax rules could adversely affect our financial results.
Our business is sensitive to changes in both direct and indirect taxes. As a multinational company based in the United States, we are more exposed to the impact of U.S tax changes than most of our major competitors, especially those that affect the net effective corporate income tax rate. Certain tax changes that have been or are currently proposed by Congress or the administration exemplify this risk, including repealing LIFO (last-in, first-out accounting treatment of inventory) for tax purposes, decreasing or eliminating the ability of U.S.-based companies to receive a tax credit for foreign taxes paid or to obtain a current U.S. tax deduction for certain expenses in the United States related to foreign earnings, changing the U.S. tax treatment of income related to foreign intangibles, decreasing or eliminating the U.S. manufacturing deduction, or changing the rules relating to the depreciation of capital expenditures or the deduction of advertising expenses.  
Our business operations are also subject to numerous duties or taxes that are not based on income, sometimes referred to as “indirect taxes,” which include excise taxes, sales or value-added taxes, property taxes, and payroll taxes. Increases in or the imposition of new indirect taxes on our operations or products would increase the cost of our products or, to the extent levied directly on consumers, make our products less affordable, which could negatively affect our financial results by reducing purchases of our products and encouraging consumers to switch to lower-priced or lower-taxed product categories. For example, certain jurisdictions such as Australia have increased and may continue to increase excise taxes on beverage alcohol products, which could increase the cost of our products to consumers and could reduce consumer demand in those jurisdictions. Our global business can also be negatively affected by import and export duties, tariff barriers, and related local governmental economic protectionist measures, and the suddenness and unpredictability with which these can occur. The global economic downturn increased our tax-related risks in many countries where we do business, as governmental entities could further increase taxes on beverage alcohol products in an effort to replace lost revenues. New tax rules, accounting standards, or pronouncements, and changes in interpretation of existing ones, could also have a significant adverse effect on our business and financial results.
Our business performance is substantially dependent upon the continued health of Jack Daniels.
The Jack Daniel’s family of brands is the primary driver of our growth. Jack Daniel’s is an iconic global trademark with a loyal consumer fan base, and we invest much effort and many resources to protect and preserve the brand’s reputation for quality, craftsmanship, and responsibility. A brand’s reputational value is based in large part on consumer perceptions, and even an isolated incident that causes harm – particularly one resulting in widespread negative publicity – could adversely influence these perceptions and erode consumer trust and confidence in the brand. Significant damage to the Jack Daniel’s brand equity would adversely affect our business. Given the importance of the Jack Daniel’s brand to our overall success, a significant or sustained decline in volume or selling price of our Jack Daniel’s products would likely have a negative effect on our growth and our stock price. Additionally, should we not be successful in our efforts to maintain or increase the relevance of the Jack Daniel’s brand in the minds of current and future consumers, our business and operating results could suffer. For details on the importance of the Jack Daniel’s family

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of brands to our business, see “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations – Results of Operations – Fiscal 2014 Brand Highlights.”
Changes in consumer preferences and purchases, and our ability to anticipate and react to them, could negatively affect our business results.
We are a branded consumer products company in a highly competitive market, and our success depends on our continued ability to offer consumers appealing, high-quality products. Consumer preferences and purchases may shift due to a host of factors, many of which are difficult to predict, including changes in economic conditions, demographic and social trends, public health policies and initiatives, changes in government regulation of beverage alcohol products, the potential legalization of marijuana use on a more widespread basis within the United States, and changes in travel, leisure, dining, gifting, entertaining, and beverage consumption trends. To continue to succeed, we must anticipate and respond effectively to shifts in demographics, consumer behavior, drinking tastes, and drinking occasions. Our business results could be negatively affected by shifts in demographic trends, specifically in the United States, where our consumer base skews toward non-Hispanic white consumers. In the coming years, demographic cohorts other than non-Hispanic whites are expected to grow more quickly than the non-Hispanic white cohort. If we fail to attract consumers from diverse backgrounds and ethnicities, our business results could suffer. Further, trends in the United States for several years after 2014 indicate a slight decrease in the population segment aged 21 to 24; fewer potential consumers in this age bracket could have a negative effect on industry growth rates and our business.
Our plans call for the continued growth of the Jack Daniel’s family of brands. In particular, we plan to continue to grow Jack Daniel’s Tennessee Honey sales in the United States this fiscal year and to expand this brand to more of our international markets. If these plans are unsuccessful, or if we otherwise fail to develop or implement effective business, portfolio, and brand strategies, our growth, stock price, or financial results could suffer. More broadly, if consumers shift away from spirits (particularly brown spirits), our premium-priced brands, or our RTD products, our financial results could be adversely affected.
We believe that new products, line extensions, label and bottle changes, product reformulations, and similar product innovations by both our competitors and us will compete increasingly for consumer drinking occasions. Product innovation is a significant element of our growth strategy; however, there can be no assurance that we will continue to develop and implement successful line extensions, packaging, formulation or flavor changes, or new products. Unsuccessful implementation or short-lived popularity of our product innovations could result in inventory write-offs and other costs, and also could damage consumers’ perception of the brand family. Our inability to attract consumers to our product innovations relative to our competitors’ products – especially over time – could negatively affect our growth, business, and financial results.
Production facility disruption could adversely affect our business.
Some of our largest brands, including Jack Daniel’s Tennessee Whiskey and Finlandia Vodka, are produced at a single location. A catastrophic event causing physical damage, disruption, or failure at one of our major distillation or bottling facilities could adversely affect our business. Further, because whiskeys and some tequilas are aged for various periods, we maintain a substantial inventory of aged and maturing products in warehouses at a handful of different sites. The loss of a substantial amount of aged inventory – through fire, other natural or man-made disaster, contamination, or otherwise – could significantly reduce the supply of the affected product or products. A consequence of any of these or other supply or supply chain disruptions could be our inability to meet consumer demand for the affected products for a period of time. In addition, insurance proceeds may be insufficient to cover the replacement value of our inventory of maturing products and other assets if they were to be lost. Disaster recovery plans may not prevent business disruption, and reconstruction of any damaged facilities could require a significant amount of time.
The inherent uncertainty in supply/demand forecasting could adversely affect our business, particularly with respect to foreign exchange effectsour aged products.
There is an inherent risk of forecasting imprecision in determining the quantity of aged and maturing products to store in a given year for future consumption. The forecasting strategies we use to balance product supply with fluctuations in consumer demand may not be effective for particular years, products, or markets. We cannot be sure that we will be successful in using various levers, such as price, to create the desired balance of available supply and consumer demand for particular years, products, or markets. As a consequence, we may be unable to meet consumer demand for the affected products for a period of time. Furthermore, not having our products in the market on a consistent basis may adversely affect our business, see “Foreign Exchange” on page 38 of the 2011 Annual Report to Stockholders.


brand equity and future sales.
Higher costs or unavailability of materials could adversely affect our financial results, as could our inability to obtain certain finished goods.

Our products use a number of materials and ingredients that we purchase from third-party suppliers. Our ability to make and sell our products hinges on having available alldepends upon the availability of the raw materials, product ingredients, finished product,products, wood, glass, bottles, cans,

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bottle closures, packaging, and other materials used to produce and package them; withoutthem. Without sufficient quantities of one or more key materials, our operations and financial results could suffer. For instance, only a few glass producers make bottles on a scale sufficient for our requirements;requirements, and a single producer supplies most of our glass requirements. Similarly, a Finnish corporationcompany distills and bottles our Finlandia Vodka products for us. In addition, if we experienced a disruption in the supply of American oak logs to produce the new charred oak barrels in which we age our whiskeys, our production capabilities would be compromised. If any of our key suppliers were no longer able to meet our timing, quality, or capacity requirements, ceased doing business with us, or raised its prices, and we could not promptly develop alternative cost-effective sources of supply or production, our operations and financial results could suffer.

Higher costs or insufficient availability of suitable grain, agave, water, grapes, wood, glass, closures, and other input materials, and/or higher associated labor costs or insufficient availability of labor, may adversely affect adversely our financial results, sincebecause we may not be able to pass along such cost increases or the cost of such shortages through higher prices to customers. Similarly, when energy costs rise, our transportation, freight, and other operating costs, such as distilling and bottling expenses, also may increase. Our financial results may be adversely affected if we are not able to pass along energy cost increases through higher prices to our customers without reducing demand or sales.
Weather, the physical effects of climate change, diseases, and other agricultural uncertainties that affect the mortality, health, yield, quality, or price of the various raw materials used in our products also present risks for our business, including in some cases potential impairment in the recorded value of our inventory. Changes in frequencyweather patterns or intensity of weather can disrupt our supply chain as well, which may affect production operations, insurance costs and coverage, as well as the timely delivery of our products to customers.
As waterWater is one of the major components of our products, so the quality and quantity of theavailable water available for use is important to our ability to operate our business. If hydrologic cycle patterns change, and droughts become more common andor severe, or if the water supply were interrupted for other reasons, there may be a scarcity of desirablehigh-quality water could become scarce in some of the key production regions for our products, including Tennessee, Kentucky, California, Finland, Mexico,Canada, and California.Mexico.

When energy costs rise, our transportation, freight and other operating costs, such as distilling and bottling expenses, also increase.   Additionally, rising energy and other costs may curtail consumer spending on leisure activities, entertainment, and discretionary purchases, resulting in fewer purchases of our products, including the Jack Daniel’s family of brands, with their broad based consumer appeal.

Changes in consumer preferences and purchases, and our ability to anticipate and react to them affect our business results.

We are a branded consumer products company in a highly competitive market. Our success depends on our continued ability to offer consumers highly appealing products. Consumer preferences and purchases can shift due to a host of factors, including changes in demographic and social trends, public health policies, and leisure, dining, and beverage consumption proclivities. Many other factors could also lead to lower consumer preference for, or spending on, our products, including economic decline, trends toward frugality, war, pandemics, weather, natural or man-made disasters, competitor actions, security threats, or terrorist attacks, for example. To continue to succeed we must anticipate and respond effectively to shifts in consumer behavior and drinking tastes.

The Jack Daniel’s family of brands has been the primary driver of our incremental growth for many years, and our current growth projections for fiscal 2012 and beyond rely on this trend to continue. Therefore, any significant or sustained decline in sales or selling price of our Jack Daniel’s products could materially depress our financial results. More broadly, if we experienced a significant consumer shift in any of our major markets away from spirits, our premium brands, or our ready-to-drink and ready-to-pour products, our financial results likely would be affected adversely. We believe that new products, line extensions, label and bottle changes, product reformulations, and similar product innovations by both us and our competitors will compete increasingly for consumers’ share of stomach. Product innovation is a significant aspect of our growth strategies; however, there can be no assurance that we will continue to develop and implement successful line extensions, packaging, formula changes, or new products. Unsuccessful implementation or short-lived popularity of our product innovations may result in inventory write-offs and other costs, and may also decrease consumer perception of the brand family or parent brand. Our inability to attract consumers to our product innovations relative to our competitors’ products and to continue to do so over time, likely would affect negatively our growth, business performance and financial results over time.

National and local governments may adopt regulations or undertake investigations that could increase our expenses or limit our business activities.

Our business is subject to extensive governmental legislative and regulatory requirements regarding production, importation, marketing and promotion, labeling, distribution, trade, and pricing practices. Changes in related laws, regulatory measures, governmental policies, or in the manner in which current ones are interpreted, could cause Brown-Forman to incur material additional costs or liabilities, and jeopardize the growth of the business. Governments may impose or increase limitations on advertising and promotional activities; place restrictions on retail outlets or other locations, times or occasions where beverage alcohol may be sold or consumed; or adopt other measures that could directly or indirectly limit our opportunities to reach consumers and sell of our products.

For example, the Federal Trade Commission has called for the beverage alcohol industry to move voluntarily to a minimum 85% adult demographic advertising placement standard in the U.S., from the current 70%.  The Russian government is considering restoring the state monopoly on beverage alcohol to combat that country’s excessive consumption.  In Europe, regulators are considering potential bans or severe limitations on the ability to market and sell ready-to-drink products.  If these or other severe regulatory changes are adopted, consumer demand could decline to the point of significantly damaging our business performance and prospects.

In addition, from time to time governmental bodies in the United States and international markets investigate business and trade practices of beverage alcohol producers, distributors, suppliers, and retailers, including their compliance with specific beverage alcohol trade regulations, the U.S. Foreign Corrupt Practices Act, and similar laws in the U.K. and other countries. Our policies and procedures require compliance by our employees and agents with all laws and regulations applicable to our business operations. Nonetheless, despite our policies, procedures and related training programs, governmental investigators may allege or determine that non-compliance has occurred and impose penalties and monetary fines. Thus, adverse developments in or as a result of regulatory measures and governmental investigations could hurt our business operations, reputation and financial results.

Tax increases and changes in tax rules could adversely affect our financial results.

Our business is sensitive to changes in both direct and indirect taxes. As a multinational company based in the United States, Brown-Forman is more exposed to the effects of the various forms of tax changes in the United States than most of our major competitors, especially those changes that affect the net effective corporate income tax rate. Changes that have been proposed in the past (but not enacted) by Congress or the present administration exemplify this risk; they include repealing LIFO (last-in, first-out treatment of inventory), decreasing or eliminating the ability of United States-based companies to receive a tax credit for foreign taxes paid or to obtain a current US tax deduction for certain expenses in the US related to foreign earnings, and increasing the tax on dividends and/or capital gains.

Increases in federal or state excise taxes or other tax increases could also materially depress our financial results, by reducing purchases of our products and encouraging consumers to switch to lower-priced and lower-taxed product categories. While no legislation to increase federal excise taxes on distilled spirits is currently pending in the United States, excise tax increases are possible, as are further increases to other federal tax burdens imposed on the broader business community and consumers. Municipal and state governments may also increase tax burdens to cover budget deficits and compensate for declines in other revenue sources. For instance, in April 2009, Kentucky, where our corporate headquarters is located, subjected wine and spirits products to the 6% state sales tax. Several large states and many more municipalities have various tax increases under consideration that could adversely affect our business and/or consumers of our products. New tax rules, accounting standards or pronouncements, and changes in interpretation of existing ones, could also have a significant adverse effect on our business and financial results.

Our global business can also be negatively affected by increases in tax rates, such as income taxes, excise taxes, value added taxes, import and export duties, tariff barriers, and/or related local governmental economic protectionism, and the suddenness and unpredictability with which these can occur. The recent global economic downturn has increased our tax-related risks in many countries in which we do business, as governmental entities may further increase taxes on beverage alcohol products to replace lost revenues. Even significant income tax increases on consumers could affect our sales results.

If the social or health acceptability of our products declines or governments adopt policies disadvantageous to beverage alcohol, our business could be materially adversely affected.

Our ability to market and sell our products depends heavily on both societal attitudes toward drinking and governmental policies that both flow from and affect those attitudes. In recent years, there has been increased social and political attention has been directed at the beverage alcohol industry. The recent attention has focused largely on public health concerns related to alcohol abuse, including drunk driving, underage drinking, and the negative health impacts of the abuse and misuse of beverage alcohol. While most people who drink enjoy alcoholic beverages in moderation, it is commonly known and well reported that excessive levels or inappropriate patterns of drinking can lead to increased risk of a myriadrange of health risksconditions and, for certain people, can result in alcoholism oralcohol dependence. AlcoholSome academics and public health officials as well as critics of the alcohol industry critics in the United States, Europe, and other countries around the world increasingly seek governmental measures to make beverage alcohol products more expensive, less available, andor more difficult to advertise and promote. For example, the World Health Organization recently published a report on alcohol and its associated health risks and impacts, and encouraged governments to develop specific regulatory policies to reduce the harmful use of alcohol. If future research indicated more widespread serious health risks associated with alcohol consumption – particularly with moderate consumption – or if for any reason the social acceptability of beverage alcohol were to decline significantly, sales of our products could decrease materially. Our sales also could suffer if governments ban or restrict advertising or promotional activities, limit hours or places of sale or consumption, or take other actions that discourage alcohol purchase or consumption.decrease.

Litigation could exposeWe face substantial competition in our business to financialindustry, and reputational risk.

Major private or governmental litigation challenging the production, promotion, distribution or sale ofconsolidation among beverage alcohol or specific brands, could affect our ability to sell products; and even ultimate vindication can be costly. Several years ago, a series of punitive class action cases were filed against several alcohol companies, including Brown-Forman, alleging that large producers intentionally focused advertising and promotion at under-age consumers.  All of the cases were either dismissed or withdrawn at early stages, but only after considerable effort and expense. Other lawsuits have been brought against beverage alcohol companies for problems related to alcohol abuse, negative health consequences from drinking, or for claimed problems from alleged marketing or sales practices, or underage drinking.  While these lawsuits have been typically unsuccessful in the past, others are possible in the future. We could also experience employment related class actions, product liability actions stemming from a beverage or container production defect, a whistleblower suit, or other major litigation that could adversely affect our business results, particularly to the extent the losses or expenses were not insurable or insured.

Governmental actions around the world to enforce trade practice, anti-corruption, competition, tax, environmental and other laws are also a continuing risk for global companies such as Brown-Forman. As a public U.S. company we are exposed as well to the risk of shareholder class-action suits, particularly following an event that resulted in a precipitous drop in the share price of our stock. Adverse developments in major lawsuits concerning these or other matters could have a material adverse effect on our business.

Production facility disruption may adversely affect our business.

We have a substantial inventory of aged products, principally whiskey and tequila. If there were a catastrophic failure at one of our major distillation or bottling facilities, our business could be adversely affected. The maturing inventories are stored at a handful of different sites, which reduces the risk to a degree; nonetheless, the loss of a substantial amount of aged inventory – through fire, other natural or man-made disaster, contamination, or otherwise – could result in a significant reduction in supply of the affected product or products. Similarly, if we experienced a disruption in the supply of new oak barrels in which to age our whiskies, our business could suffer. A consequence of any of these supply disruptions could be our inability to meet consumer demand for the affected products for a period of time, and other significant adverse business consequences that insurance proceeds may be insufficient to compensate, such as damage to brand equity and future sales from not having our products in the market and in consumers’ sights and hands for this period of time.

Consolidation among, changes in, increased competition by, or poor performance by spirits producers, wholesalers, or retailers, or changes to our route-to-consumer model, could hinder the marketing, sale, andor distribution of our products.

We use a number of different business models to market and distribute our products in different regions ofcountries around the world. In the United States, we sell our products either to wholesale distributors for resale to retail outlets or, in those states that control alcohol sales, to state governments who then sell them to retail customers and consumers. In our other globalnon-U.S. markets, we use a variety of route-to-consumer models - including, in many markets, reliance on other spirits producersothers to market and sell our products. Consolidation among spirits producers, overseas,distributors, wholesalers, or among wholesalers in the United States,retailers could create a more challenging competitive landscape for our products. Consolidation at any level could hinder the distribution and sale of our products as a result of reduced attention and resources allocated to our brands both during and after transition periods, the possibility thatbecause our brands maymight represent a smaller portion of the new business and/portfolio. Expansion into new product categories by other suppliers, or a changing competitive environment. Also, changesinnovation by new entrants into the market, could increase competition in our product categories. Changes to our route-to-consumer partnermodels or methodpartners in important markets could result in temporary or longer-term sales disruption.disruption, could result in higher implementation-related or fixed costs, and could negatively affect other business relationships we might have with that partner. Distribution network disruption or fluctuations in our product inventory levels at distributors, wholesalers, or retailers could negatively affect our results for a particular period. Further, while we currently

14


believe that our size relative to that of our competitors gives uswe have sufficient scale to succeed relative to our major competitors, we nevertheless face a risk that a continuing consolidation of the large beverage alcohol companies could put us at a competitive disadvantage.

RetailersOur competitors may respond to industry and economic conditions more rapidly or effectively than we do. Other suppliers, as well as wholesalers and retailers of our brands, offer products that compete directly with ours for shelf space, promotional displays, and consumer purchases. Pricing (including price promotions, discounting, couponing, and free goods), marketing, new product introductions, entry into our distribution networks, and other competitive behavior by other suppliers, and by distributorswholesalers and retailers who sell their products against one or more of our brands,ours, could also adversely affect our businesssales, margins, and profitability. While we seek to take advantage of the efficiencies and opportunities that large retail customers can offer, large retail customers often seek lower pricing and purchase volume flexibility, offer own-label competing products, and represent a large number of other competing products. If their leverage continues to increase, it could negatively affect our financial results. In tough economic times, consumers tend to be particularly price sensitive and to make more of their purchases in discount stores and other off-premise establishments; therefore, the effects of these competitive activities on our sales may be more pronounced when the economy suffers.

We maymight not succeed in our strategies for acquisitions and dispositions.

From time to time, we acquire or invest in additional brands or businesses. We likely willexpect to continue to seek acquisitionsacquisition and investment opportunities that we believe will increase long-term shareholder value, but we cannot assure that we willmay not be able to find and purchase brands or businesses at acceptable prices and terms. It may also prove difficult to integrateAcquisitions involve risks and uncertainties, including potential difficulties integrating acquired businessesbrands and personnel into our existing systems and operations, and to bring them into conformity with our trade practice standards, financial control environment, and U.S. public company requirements. Integration may involve significant expense and management time and attention, and may otherwise disrupt our business. Our ability to increase sales of the brands we acquire profitably will be important to our future performance. For example, our expectations for future profit contribution from the main brands we purchased in the Casa Herradura business depend on our ability to grow the Herradura and el Jimador tequila families of brands in the United States and other markets around the world.

Brand or business acquisitions also may expose us to unknown liabilities,personnel; the possible loss of key customers and/or employees most knowledgeable about the acquired business; implementing and maintaining consistent U.S. public company standards, controls, procedures, policies, and information systems; exposure to unknown liabilities; business disruption; and risks associated with doing business in countriesmanagement distraction. Acquisitions, investments, or regions with less stable governments, political climates, and legal systems and/or economies, among other risks. Acquisitionsjoint ventures could also lead us to incur additional debt and related interest expenses, issue additional shares, and become exposed to contingent liabilities, as well as lead to experience dilution in our earnings per share and reduction in our return on average invested capital. We maycould incur future restructuring charges or record impairment losses on the value of goodwill and or other intangible assets resulting from previous acquisitions, which may also negatively affect our financial results.

We also evaluate from time-to-timetime to time the potential disposition of assets or businesses that may no longer meet our growth, return, and/or strategic objectives. In selling assets or businesses, we may not get a priceprices or terms as favorable as we anticipated. We could also encounter difficulty in finding buyers on acceptable terms in a timely manner, which could delay our accomplishment of strategic objectives. Expected cost savings from reduced overhead relating to the sold assets may not materialize, and the overhead reductions could temporarily disrupt our other business operations. Any of these outcomes could hurtnegatively affect our financial performance.

Counterfeiting, tampering, or contaminationInadequate protection of our productsintellectual property rights or other factorscounterfeiting could harmadversely affect our business.business prospects.

The success of our branded products relies in large part on the favorable image they enjoy with consumers. Consequently,Our brand names, trademarks, and related intellectual property rights are critical assets, and our business depends on the successful protection of our trademarks and other intellectual property rights.protecting them successfully. We devote substantial effort to protectmay be unsuccessful in protecting our intellectual property rights around the world. We challengeworld or in challenging those who imitate our products. Although we believe that our intellectual property rights are legally supportedprotected in the markets in which we do business, the protection affordedability to register and enforce intellectual property rights varies greatly from country to country. The beverage alcohol industry experiencesWe may not be able to secure trademark registrations in every country in which we wish to sell a particular product, and we may not get favorable protective decisions by courts or trademark offices.
Many global spirits brands, including ours, experience problems with product counterfeiting and other forms of trademark infringement, especially in Asia and Easterneastern European markets. ConfusinglyWe work cooperatively with other spirits industry leaders via our membership in the International Federation of Spirits Producers (IFSP) to combat spirits counterfeiting. While we believe the IFSP generally to be an effective organization, IFSP efforts are subject to cooperation with local authorities and courts in some markets. Despite our and IFSP’s efforts, confusingly similar, lower quality,lower-quality, or even dangerous counterfeit productproducts harmful to consumers could reach the market and adversely affect our intellectual property rights, brand equity, corporate reputation, andor financial results. In addition, the industry as a whole could suffer negative effects related to the manufacture, sale, and consumption of illegally produced beverage alcohol.

Product recalls or other product liability claims could materially and adversely affect our sales.
Sales of one or moreThe success of our products alsobrands depends upon the positive image that consumers have of those brands. We could diminishdecide to, or be required to, recall products due to a scare oversuspected or confirmed product contamination, product tampering, spoilage, or contamination.other quality issues. Any of these events could adversely affect our sales. Actual contaminations of our productscontamination, whether deliberate or raw materials used to produce, ferment or distill them, whether deliberately by a third party or accidentally,accidental, could lead to inferior product quality and even illness, injury or death to consumers, potential liability claims, and material loss. Should a product recall become necessary, or we voluntarily recalledrecall product in the event of contamination, damage, or damage,other quality issue, sales of the affected product or our broader portfolio of brands could be adversely affected. A significant product liability judgment or widespread product recall may negatively impact the sales and profitability of the affected adversely.brand or brands. Even if a product liability claim is unsuccessful or is not fully pursued, resulting negative publicity could adversely affect our reputation with existing and potential customers and our corporate and brand image.

15


Litigation and legal disputes could expose our business to financial and reputational risk.

Major private or governmental litigation challenging the production, promotion, distribution, or sale of beverage alcohol or specific brands, could affect our ability to sell products. Because litigation and other legal proceedings can be costly to defend, even actions that are ultimately decided in our favor could have a negative impact on our business reputation or financial results. Several years ago, a series of putative class action cases was filed against several beverage alcohol companies, including Brown-Forman, alleging that large producers intentionally focused advertising and promotion at under-age consumers. All of the cases were either dismissed or withdrawn at early stages - but only after considerable effort and expense. Other lawsuits have been brought against beverage alcohol companies alleging problems related to alcohol abuse, negative health consequences from drinking, problems from alleged marketing or sales practices, or underage drinking. While these lawsuits have been largely unsuccessful in the past, others may succeed in the future. We could also experience employment-related class actions, environmental claims, commercial disputes, product liability actions stemming from a beverage or container production defect, a whistleblower suit, or other major litigation that could adversely affect our business results, particularly to the extent the losses or expenses were not insurable or insured.
Governmental actions around the world to enforce trade practice, money laundering, anti-corruption, competition, tax, environmental and other laws are also a continuing risk for global companies such as ours. In addition, as a U.S. public company we are exposed to the risk of securities-related class action suits, particularly following a precipitous drop in the share price of our stock. Adverse developments in major lawsuits concerning these or other matters could have a material adverse effect on our business.
A failure of one or more of our key information technology systems, networks, processes, associated sites, or service providers could have a material adverse impact on our business.
We rely on information technology (IT) systems, networks, and services, including internet sites, data hosting and processing facilities and tools, hardware (including laptops and mobile devices), software and technical applications and platforms, some of which are managed, hosted, provided, or used by third-parties or their vendors, to assist us in the management of our business. The various uses of these IT systems, networks, and services include, but are not limited to: hosting our internal network and communication systems; ordering and managing materials from suppliers; supply/demand planning; production; shipping product to customers; hosting our branded websites and marketing products to consumers; collecting and storing customer, consumer, employee, investor, and other data; processing transactions; summarizing and reporting results of operations; hosting, processing, and sharing confidential and proprietary research, business plans, and financial information; complying with regulatory, legal, or tax requirements; providing data security; and handling other processes necessary to manage our business.
Increased IT security threats and more sophisticated cyber crime pose a potential risk to the security of our IT systems, networks, and services, as well as the confidentiality, availability, and integrity of our data. If the IT systems, networks, or service providers we rely upon fail to function properly, or if we suffer a loss or disclosure of business or other sensitive information, due to any number of causes, ranging from catastrophic events to power outages to security breaches, and our business continuity plans do not effectively address these failures on a timely basis, we may suffer interruptions in our ability to manage operations and reputational, competitive, or business harm, which may adversely affect our business operations or financial condition. In addition, such events could result in unauthorized disclosure of material confidential information, and we may suffer financial and reputational damage because of lost or misappropriated confidential information belonging to us or to our partners, our employees, customers, suppliers, or consumers. In any of these events, we could also be required to spend significant financial and other resources to remedy the damage caused by a security breach or to repair or replace networks and IT systems.
Negative publicity maycould affect our stock price and business performance.

Unfavorable media, whether accurate or not, related to our industry company,or to us or our brands, marketing, personnel, operations, business performance, or prospects maycould negatively affect our corporate reputation, stock price, andability to attract high-quality talent, or the performance of our business, regardless of its accuracybusiness. Adverse publicity or inaccuracy. Since we are a branded consumer products company, adverse publicity can hurt bothnegative commentary on social media outlets, particularly any such negative commentary on social media outlets that goes “viral,” could cause consumers to react rapidly by avoiding our company's stock price and actual operating results, as consumers might avoid brands or products that receive bad press.choosing brands offered by our competitors, which could materially negatively affect our financial results.

The Brown family has the ability to control the outcome of matters submitted for stockholder approval.
TerminationA substantial majority of our rightsvoting stock is controlled by members of the Brown family, and collectively, they have the ability to distributecontrol the outcome of stockholder votes, including the election of all of our directors and market agency brands includedthe approval or rejection of any merger, change of control, or other significant corporate transaction. We believe that having a long-term-focused, committed, and engaged shareholder base provides us with an important strategic advantage, particularly in a business with aged products and multi-generational brands. This advantage could be eroded or lost, however, should Brown family members cease, collectively, to be controlling stockholders of the Company. We desire to remain independent and family-owned, and we believe the Brown

16


family stockholders share these interests. However, the Brown family’s interests may not always be aligned with other stockholders’ interests. By exercising their control, the Brown family could cause the Company to take actions that are at odds with the investment goals of institutional, short-term, non-voting, or other non-controlling investors, or that have a negative effect on our portfoliostock price.
We are considered a “controlled company” under New York Stock Exchange rules. Controlled companies are exempt from New York Stock Exchange listing standards that require a board composed of a majority of independent directors, a fully independent nominating/corporate governance committee, and a fully independent compensation committee. We avail ourselves of the exemptions from having a board composed of a majority of independent directors and a fully independent nominating/corporate governance committee. Notwithstanding the available exemption, our Compensation Committee is composed exclusively of independent directors. As a result of our use of some “controlled company” exemptions, our corporate governance practices differ from those of non-controlled companies, which are subject to all of the New York Stock Exchange corporate governance requirements.
Our failure to attract or retain key executive or employee talent could adversely affect our financial results.business.
Our success depends upon the efforts and abilities of our senior management team, other key employees, and a high-quality employee base, as well as our ability to attract, motivate, reward, and retain them. Difficulties in hiring or retaining key executive or other employee talent, or the unexpected loss of experienced employees, could have an adverse impact our business performance.
Item 1B. Unresolved Staff Comments
None.

17


Item 2. Properties
Company-owned production facilities include distilleries, a winery, bottling plants, warehousing operations, saw mills, and cooperages. We also have agreements with other parties for contract production in Australia, Belgium, Finland, Mexico, the Netherlands, Poland, South Africa, and the United States. During fiscal 2014, we completed construction of our new Jack Daniel Cooperage in Decatur, Alabama; the facility was placed in service during April 2014.
In addition to the brands our Company owns,Company-owned corporate offices in Louisville, Kentucky, we also market and distribute products on behalf of other brand owners in selected markets, including the United States. Our rights to sell these agency brands are based on contracts with various brand owners, which have varying lengths, renewal terms, termination rights, and other provisions. We earn a marginlease office space for these sales and also gain distribution cost efficiencies in some instances. The termination of our rights to distribute agency brands includeduse in our portfolio could adversely affect our financial results.

Regulatory effects resulting from climate change or other environmental issues may negatively affect oursales, marketing, and administrative operations and financial performance.

While uncertainties exist in the legislative and regulatory processes regarding climate change and other environmental issues, additional regulatory requirements in the United States and in over 40 other countries may increase our operational costs, due tocities around the higher cost of compliance. New legislation or regulation relating to climate change or other environmental issues could also increase consumer energy prices, which could reduce consumer demand for our beverage alcohol brands.


Item 1B.  Unresolved Staff Comments
None.

Item 2.  Properties
Significant properties are as follows:
Owned facilities:
Office facilities:
Corporate offices (including renovated historic structures) – Louisville, Kentucky
Production and warehousing facilities:
Lynchburg, Tennessee
Louisville, Kentucky
Collingwood, Ontario, Canada
Shively, Kentucky
Woodford County, Kentucky
Windsor, California
Cour Cheverny, France
Amatitan, Mexico

Stave and heading mill in Clifton, Tennessee

Leased facilities:
Manufacturing facility in Dublin, Ireland
Warehousing facilities in Sonoma County, California
Stave and heading mill in Jackson, Ohio

globe. The lease terms expire at various dates and are generally renewable. Our most significant office locations outside Louisville are:
United States: Irvine, California; Irving, Texas; Atlanta, Georgia; and Baltimore, Maryland.
International: Guadalajara, Mexico; Paris, France; Sydney, Australia; London, United Kingdom; Prague, Czech Republic, Hamburg, Germany; Warsaw, Poland; Mexico City, Mexico; Amsterdam, Netherlands; and Hong Kong.
Significant Properties
LocationPrincipal ActivitiesNotes
United States:
Louisville, KentuckyCorporate offices
Includes several renovated historic structures

Distilling, bottling, warehousing
CooperageBrown-Forman Cooperage
Lynchburg, TennesseeDistilling, bottling, warehousingHome of the Jack Daniel’s family of brands
Visitors’ center
Woodford County, KentuckyDistilling, bottling, warehousingHome of Woodford Reserve
Visitors’ center
Windsor, California

Winery, bottling, warehousingHome of Sonoma-Cutrer
Decatur, AlabamaCooperageJack Daniel Cooperage (opened in April 2014)
Clifton, TennesseeStave and heading mill
Stevenson, AlabamaStave and heading mill
Jackson, OhioStave and heading millLand is leased from a third party
International:
Collingwood, CanadaDistilling, warehousingHome of Canadian Mist
Cour-Cheverny, FranceDistilling, bottling, warehousingHome of Chambord
Amatitán, Mexico

Distilling, bottling, warehousingHome of our tequilas and New Mix RTDs
Visitors’ center

We believe that theour facilities are in good condition and are adequate for our business.

Item 3. Legal Proceedings
We operate in a litigious environment and we are sued in the normal course of business. We do not anticipate that any currently pending suits will have, individually or in the aggregate, a material adverse effect on our financial position, results of operations, or liquidity.
None.

Item 4. [Removed and Reserved]Mine Safety Disclosures
Not applicable.

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PART II

Item 5. Market for the Registrant'sRegistrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities
Our Class A and Class B Common Stockcommon stock is traded on the New York Stock Exchange (symbols “BFA” and “BFB,” respectively). As of April 30, 2011,May 31, 2014, there were 3,0922,819 holders of record of
Class A common stock and 6,2505,526 holders of record of Class B common stock. Because of overlapping ownership between classes, as of May 31, 2014, we had only 5,947 distinct record holders.
The following table sets forth, for the quarterly periods indicated, the high and low sales prices per share for our Class A and Class B common stock, as reported on the New York Stock Exchange composite tape, and dividend per share information:
  Fiscal 2013 Fiscal 2014
  First
Quarter
 Second
Quarter
 Third
Quarter
 Fourth
Quarter
 Year 
First
Quarter
 
Second
Quarter
 
Third
Quarter
 
Fourth
Quarter
 Year
Market price per share:                  
Class A high $63.82
 $69.20
 $68.50
 74.41
 $74.41
 $75.47
 $74.65
 $79.83
 $91.00
 $91.00
Class A low 54.27
 58.67
 59.79
 65.31
 54.27
 67.00
 65.46
 71.00
 74.67
 65.46
Class B high 65.33
 67.91
 71.00
 71.99
 71.99
 74.29
 74.96
 80.76
 91.15
 91.15
Class B low 55.43
 60.44
 60.90
 63.84
 55.43
 66.44
 66.41
 72.11
 75.54
 66.41
Cash dividends per share:                  
Declared 0.47
 
 4.51
 
 4.98
 0.51
 
 0.58
 
 1.09
Paid 0.23
 0.23
 4.26
 0.26
 4.98
 0.26
 0.26
 0.29
 0.29
 1.09
Notes:
Quarterly amounts may not add to amounts for the year due to rounding.
Per share amounts have been adjusted for a 3-for-2 stock split in August 2012.
Cash dividends per share include a special dividend of $4.00 per share paid in December 2012.

Equity Compensation Plan Information
The following table summarizes information as of April 30, 2014, relating to our equity compensation plans pursuant to which grants of stock options, stock appreciation rights, restricted stock, market value units, performance units or other equity awards have been made.
Plan Category 
Number of Securities to Be Issued Upon Exercise of Outstanding Options, Warrants and Rights1
 
Weighted-Average Exercise Price of Outstanding Options, Warrants and Rights2
 Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans
Equity compensation plans approved by Class A common stockholders 2,302,991 $42.44 7,759,881
1Includes 2,141,187 Class B common shares to be issued upon exercise of stock-settled stock appreciation rights (SSARs); 120,314 Class B common restricted stock units (RSUs); 9,371 Class A common deferred stock units (DSUs); 24,810 Class B common DSUs; and 7,309 Class B common stock awards issued under the Brown-Forman 2004 or 2013 Omnibus Compensation Plans. Does not include issued shares of performance-based restricted stock. SSARs are exercisable for an amount of our common stock with a value equal to the increase in the fair market value of the common stock from the date the SSARs were granted. The fair market value of our common stock at fiscal year-end has been used for the purposes of reporting the number of shares to be issued upon exercise of the 4,062,811 SSARs outstanding at fiscal year-end.
2RSUs and DSUs do not have an exercise price because their value depends on continued employment or service over time or the achievement of certain performance goals, and are to be settled for shares of Class B common stock. Accordingly, these have been disregarded for purposes of computing the weighted-average exercise price.


19


Stock Performance Graph
The graph below compares the cumulative total shareholder return of our Class B Common Stock for the last five years with the Standard & Poor’s 500 Stock Index, Dow Jones U.S. Consumer Goods Index, and the Dow Jones U.S. Food & Beverage Index. The information presented assumes an initial investment of $100 on April 30, 2009, and that all dividends were reinvested. The cumulative returns shown on the graph represent the value that these investments would have had on April 30 in the years since 2009.


20


Item 6. Selected Financial Data
This selected financial data should be read in conjunction with “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our Consolidated Financial Statements and the Notes thereto contained in “Item 8. Financial Statements and Supplementary Data.”
BROWN-FORMAN CORPORATION
SELECTED FINANCIAL DATA
(Dollars in millions, except per share amounts)
Year Ended April 30,2005200620072008200920102011201220132014
Continuing Operations:          
Net sales$2,195
2,412
2,806
3,282
3,192
3,226
3,404
3,614
3,784
3,946
Gross profit$1,156
1,308
1,481
1,695
1,577
1,611
1,724
1,795
1,955
2,078
Operating income$445
563
602
685
661
710
855
788
898
971
Net income$339
395
400
440
435
449
572
513
591
659
Weighted average shares used to calculate earnings per share          
– Basic228.3
228.9
230.4
229.6
225.7
221.8
218.4
214.5
213.4
213.5
– Diluted229.7
231.4
232.8
231.6
227.1
222.9
219.8
216.1
215.0
215.1
Earnings per share from continuing operations          
– Basic$1.49
1.73
1.74
1.91
1.92
2.02
2.61
2.39
2.77
3.08
– Diluted$1.48
1.71
1.72
1.89
1.91
2.01
2.60
2.37
2.75
3.06
Gross margin52.7%54.2%52.8%51.6%49.4%50.0%50.7%49.7%51.7%52.7%
Operating margin20.3%23.3%21.5%20.9%20.7%22.0%25.1%21.8%23.7%24.6%
Effective tax rate32.6%29.3%31.7%31.7%31.1%34.1%31.0%32.5%31.7%30.5%
Average invested capital$1,535
1,863
2,431
2,747
2,893
2,825
2,711
2,803
2,834
3,131
Return on average invested capital23.0%21.9%17.4%17.2%15.9%16.6%21.8%19.1%21.7%21.6%
Total Company:          
Cash dividends declared per common share$0.49
0.56
0.62
0.69
0.75
0.78
1.49
0.89
4.98
1.09
Average stockholders’ equity$1,198
1,397
1,700
1,668
1,793
1,870
1,904
2,046
1,879
1,817
Total assets at April 30$2,649
2,728
3,551
3,405
3,475
3,383
3,712
3,477
3,626
4,103
Long-term debt at April 30$351
351
422
417
509
508
504
503
997
997
Total debt at April 30$630
576
1,177
1,006
999
699
759
510
1,002
1,005
Cash flow from operations$396
343
355
534
491
545
527
516
537
649
Return on average stockholders’ equity25.7%22.9%22.9%26.4%24.2%24.0%30.0%25.1%31.4%36.3%
Total debt to total capital32.5%26.9%42.8%36.8%35.5%26.9%26.9%19.8%38.1%33.1%
Dividend payout ratio36.1%40.0%36.8%35.8%38.9%38.7%57.0%37.4%179.8%35.3%
Notes:
1.Includes the consolidated results of Swift & Moore, Chambord, and Casa Herradura since their acquisitions in February 2006, May 2006, and January 2007, respectively. Includes the results of our Hopland-based wine brands, which were sold in April 2011 but retained in our portfolio as agency brands through December 2011.
2.Weighted average shares, earnings per share, and cash dividends declared per common share have been adjusted for a 2-for-1 stock split in January 2004, a 5-for-4 stock split in October 2008, and a 3-for-2 stock split in August 2012.
3.Cash dividends declared per common share include special cash dividends of $0.67 per share in fiscal 2011 and $4.00 per share in fiscal 2013.
4.
We define return on average invested capital as the sum of net income and after-tax interest expense, divided by average invested capital. Average invested capital equals assets less liabilities, excluding interest-bearing debt and is calculated using the average of the most recent 13 month-end balances. After-tax interest expense equals interest expense multiplied by one minus our effective tax rate.

5.We define return on average stockholders’ equity as net income applicable to common stock divided by average stockholders’ equity.
6.We define total debt to total capital as total debt divided by the sum of total debt and stockholders’ equity.
7.We define dividend payout ratio as cash dividends divided by net income.

21


Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to help the reader understand Brown-Forman, our operations, and our current business environment. MD&A is provided as a supplement to – and should be read in conjunction with – our Consolidated Financial Statements and the accompanying Notes contained in “Item 8. Financial Statements and Supplementary Data.”
Volume and Depletions
When discussing volume, unless otherwise specified, we refer to “depletions,” a term commonly used in the beverage alcohol industry. We define “depletions” as either (a) our shipments directly to retailers or wholesalers, or (b) shipments from our third-party distributor customers to retailers and wholesalers. Because we generally record revenues when we ship our products to our customers, our reported sales for a period do not necessarily reflect actual consumer purchases during that period. We believe that our depletions measure volume in a way that more closely reflects consumer demand than our shipments to third-party distributor customers do.
Volume is discussed on a nine-liter equivalent unit basis (nine-liter cases) unless otherwise specified. At times, we use a “drinks-equivalent” measure for volume when comparing single-serve RTD or ready-to-pour (RTP) brands to a parent spirits brand. “Drinks-equivalent” depletions are RTD and RTP nine-liter cases converted to nine-liter cases of a parent brand on the basis of the number of drinks in one nine-liter case of the parent brand. To convert RTD volumes from a nine-liter case basis to a drinks-equivalent nine-liter case basis, RTD nine-liter case volumes are divided by 10, while RTP nine-liter case volumes are divided by 5.
Non-GAAP Financial Measures
We use certain financial measures in this report that are not measures of financial performance under GAAP. These non-GAAP measures, which are defined below, should be viewed as supplements to (not substitutes for) our results of operations and other measures reported under GAAP. The non-GAAP measures we use in this report may not be defined and calculated by other companies in the same manner.
We present changes in certain income statement line-items that are adjusted to an “underlying” basis, which we believe assists in understanding both our performance from period to period on a consistent basis, and the trends of our business. Non-GAAP “underlying” measures include changes in (a) underlying net sales, (b) underlying cost of sales, (c) underlying gross profit, (d) underlying advertising expenses, (e) underlying selling, general and administrative expenses and (f) underlying operating income. To calculate each of these measures, we adjust for (a) foreign currency exchange, (b) if applicable, estimated net changes in trade inventories, and (c) the absence of Hopland-based wine business. These adjustments are defined below.
“Foreign exchange.” We calculate the percentage change in our income statement line-items in accordance with GAAP and adjust to exclude the cost or benefit of currency fluctuations. Adjusting for foreign exchange allows us to understand our business on a constant dollar basis, as fluctuations in exchange rates can distort the underlying trend both positively and negatively. (In this report, “dollar” always means the U.S. dollar unless clearly denoted otherwise.) To eliminate the effect of foreign exchange fluctuations when comparing across periods, we translate current year results at prior-year rates.
“Estimated net change in trade inventories” refers to the estimated net effect of changes in distributor inventories on changes in our measures. For each period being compared, we estimate the effect of distributor inventory changes on our results using depletion information provided to us by our distributors. We believe that this adjustment reduces the effect of varying levels of distributor inventories on changes in our measures and allows to understand better our underlying results and trends.
“Absence of Hopland-based wine business” refers to the exclusion of results from our divested Hopland, California-based wine business, which we sold to Viña Concha y Toro S.A in April 2011. Included in this sale were the Fetzer winery, bottling facility, and vineyards, as well as the Fetzer brand and other Hopland, California-based wines, including Bonterra, Little Black Dress, Jekel, Five Rivers, Bel Arbor, Coldwater Creek, and Sanctuary. Although we sold these brands in April 2011, we retained them in our portfolio as agency brands through December 31, 2011. This adjustment allows for the comparison of our performance in prior periods without this business.
Management uses “underlying” measures of performance to assist it in comparing and measuring our performance from period to period on a consistent basis, and in comparing our performance to that of our competitors. We also use underlying measures as metrics of management incentive compensation calculations. Management also uses underlying measures in its planning and forecasting and in communications with the board of directors, stockholders, analysts and investors concerning our financial performance. We have provided reconciliations of the non-GAAP measures adjusted to an “underlying” basis to their

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nearest GAAP measures in the tables below under “Results of Operations – Year-Over-Year Comparisons” and have consistently applied the adjustments within our reconciliations in arriving at each non-GAAP measure.
We also use the following additional non-GAAP financial measures:
“Net debt” which is a non-GAAP measure that refers to the sum of (a) long-term debt, (b) the current portion of long-term debt, and (c) short-term borrowings, less (d) cash and cash equivalents. Management uses net debt as an additional measure of liquidity.
“Return on average invested capital” refers to the sum of net income and after-tax interest expense, divided by average invested capital. Average invested capital equals assets less liabilities, excluding interest-bearing debt and is calculated using the average of the most recent 13 month-end balances. After-tax interest expense equals interest expense multiplied by one minus our effective tax rate. We consider return on average invested capital to be a meaningful indicator of how effectively and efficiently we use invested capital in our business.

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Our MD&A includes the following sections:
EXECUTIVE SUMMARY
Overview
Over the past several years, including fiscal 2014, we have made progress toward realizing the ambitions of our long-term strategy, which was first set forth in fiscal 2010 and has evolved along with our business since then. Here is a discussion of recent developments:
We have further developed the Jack Daniel’s trademark through innovations designed to create new demand for products from the world’s foremost maker of American whiskey. These efforts resulted in the successful launch of Jack Daniel’s Tennessee Honey and, more recently, in a series of ultra-premium-priced line extensions. At the same time, we have invested steadily in our core Jack Daniel’s Tennessee Whiskey brand to drive its growth broadly around the world and to support our price increases during both fiscal 2013 and 2014.
We have been working to increase our production capacity for the Jack Daniel’s family of brands so that we can satisfy expected future demand. In fiscal 2014, we completed construction of the Jack Daniel Cooperage in Decatur, Alabama. We believe that we were already the largest maker of new whiskey barrels in the world before the new cooperage significantly added to our capacity. We believe that our ownership of new whiskey barrel manufacturing facilities is unique among our competitors, and that our control over this critical input to the whiskey-making process gives us a competitive advantage. We announced a major expansion of our distilling capacity last August, and we expect to complete construction of the new distillery on our property in Lynchburg, Tennessee during calendar 2015.
The recent growth of the Jack Daniel’s family of brands is the most important measure of our progress toward becoming a global leader in whiskey. In addition, the growth of Woodford Reserve has also helped us move forward on this ambition, as this super-premium brand grew volume at a compound annual rate of more than 20% from fiscal 2010 to fiscal 2014 – more than doubling its volume and surpassing 300,000 nine-liter cases in April 2014. In June 2013, we announced a more than $35 million expansion at our Woodford Reserve Distillery to support our expected growth. Also during fiscal 2014, we completed a renovation of our visitors’ center at the Woodford Reserve Distillery to better serve the large and growing number of brand lovers who visit our distillery annually.
We divested our Hopland-based wine brands in 2011, leaving us with a portfolio primarily focused on spirits. Since then, we have pursued growth of our spirits portfolio mostly through innovation. From fiscal 2010 through fiscal 2014, we launched more than twice as many line extensions and new products as we launched in the seven years before 2010. Not all of these have been or are expected to be successful, and some have been discontinued. But, in addition to Jack Daniel’s Tennessee Honey, other successes include: Southern Comfort Lime (introduced in fiscal 2011), Woodford Reserve Double Oaked (fiscal 2012) and Jack Daniel’s Winter Jack (fiscal 2012). In April 2014, we began testing Jack Daniel’s Tennessee Fire in three markets in the United States, and – though it is too early to assess results – we are encouraged about the potential for this most recent innovation from Jack Daniel’s.
Since 2010, we have pursued international growth in our larger, developed markets and with increasing focus in the emerging world. Our most visible progress has been the evolution of our route-to-consumer in several key markets. We set up new distribution companies in three of our current top ten countries (Germany, France, and Turkey) and also in Brazil, a market that we believe is among our most promising long-term growth opportunities. We have added substantially to our employee base outside the United States, mostly in markets where we evolved our route-to-consumer.
Over the past five years, our capital deployment initiatives have been focused on (1) enabling the expected future growth of our existing businesses through investments in our production capacity (discussed above) and (2) returning cash to our shareholders. We have not made any material acquisitions during that time. From fiscal 2010 through 2014, we have returned over $2.5 billion to our shareholders through $988 million in regular quarterly dividends, $998 million in two special dividends, and $555 million through share repurchases.

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Summary and Timing of Recent Developments
Fiscal yearPORTFOLIOROUTE-TO-CONSUMERPRODUCTION
2011Introduced Jack Daniel’s Tennessee Honey in AprilStarted distribution operations in Germany
Introduced Southern Comfort LimeStarted distribution operations in Brazil
Sold Hopland-based wine brands and properties
2012Introduced Woodford Reserve Double OakedStarted distribution operations in Turkey
Introduced Jack Daniel’s Winter Jack
2013Introduced Jack Daniel’s Sinatra SelectAnnounced plans for the Jack Daniel Cooperage
Introduced Jack Daniel’s Tennessee Rye Whiskey
2014Introduced Jack Daniel’s No. 27 Gold Tennessee WhiskeyStarted distribution operations in FranceAnnounced capacity expansion at the Woodford Reserve Distillery
Introduced Jack Daniel’s Tennessee Fire (limited test)Announced capacity expansion at the Jack Daniel Distillery
Opened the Jack Daniel Cooperage

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Fiscal 2014 Financial Highlights
Summary of Operating Performance Fiscal 2012 - 2014
       Reported Change Underlying Change
Fiscal year ended April 302012 2013 2014 2013 vs. 2012 2014 vs. 2013 2013 vs. 2012 2014 vs. 2013
              
Net sales$3,614
 $3,784
 $3,946
 5 % 4 % 8% 6%
Cost of sales928
 894
 913
 (4)% 2 % 4% 3%
Gross profit1,795
 1,955
 2,078
 9 % 6 % 10% 8%
Advertising395
 408
 436
 3 % 7 % 6% 8%
SG&A610
 650
 686
 7 % 5 % 8% 6%
Operating income$788
 $898
 $971
 14 % 8 % 13% 11%
              
Gross margin49.7% 51.7% 52.7% 2.0pp
 1.0pp
    
Operating margin21.8% 23.7% 24.6% 1.9pp
 0.9pp
    
              
Interest expense, net$28
 $33
 $24
 18 % (27)% 
 
Effective tax rate32.5% 31.7% 30.5% (0.8)pp
 (1.2)pp
    
Diluted earnings per share$2.37
 $2.75
 $3.06
 16 % 11 %    
Return on average invested capital2
19.1% 21.7% 21.6% 2.6pp
 (0.1)pp
    
1See “Non-GAAP Financial Measures” above for details on our use of “underlying changes” for net sales, cost of sales, gross profit, advertising expenses, and SG&A expenses, including how these measures are calculated and the reasons why we think this information is useful to readers.
2See “Non-GAAP Financial Measures” above for details on our use of “return on average invested capital,” including how this measure is calculated and the reasons why we think this information is useful to readers.
In fiscal 2014 compared to fiscal 2013, we grew our underlying net sales by 6% (4% reported), increased underlying operating income by 11% (8% reported), and delivered an 11% increase in diluted earnings per share. We improved our margins in fiscal 2014, as we added 100 basis points to our gross margin and 90 basis points to our operating margin. These operating results were driven largely by our American whiskey portfolio, led by the Jack Daniel’s family of brands, as many of our markets benefited from favorable category trends. Our net sales growth was balanced geographically, as emerging markets, developed international markets, and the United States all made positive contributions. Our return on average invested capital was essentially unchanged, even as we invested a record $126 million in fiscal 2014 in our capacity expansion projects and increased working capital related to our maturing whiskey inventory. In fiscal 2014, we returned $280 million in cash to our shareholders through dividend payments of $233 million and share repurchases of $47 million, while maintaining investment-grade credit ratings. We accomplished this while strengthening our balance sheet, reducing net debt by approximately $230 million to approximately $568 million as of April 30, 2014.
Outlook
Looking ahead to fiscal 2015, we are optimistic about our prospects for continued net sales and operating income growth, and we expect to make further progress toward our strategic ambitions. We describe below the trends, developments, and uncertainties that we expect to affect our business.
Favorable American whiskey trends. We believe that the market for American whiskey is growing faster than total distilled spirits globally and that premium American whiskey is among the best-performing components of the broader whiskey category. We face strong competition, and the size of the opportunity is bringing new entrants to the market. Even so, we believe that our whiskey brands are poised to benefit from this trend, including Jack Daniel’s Tennessee Whiskey and Woodford Reserve. Furthermore, we believe that we are well-positioned to access emerging growth opportunities driven by consumer trends affecting the category, which include increased interest in flavored whiskeys and in craft whiskeys. We believe that we can benefit from these trends with our existing portfolio of American whiskeys, which includes, among others, Jack Daniel’s Tennessee Honey, our highly successful flavored whiskey, and Old Forester, the world’s

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first bottled bourbon and a brand of distinctive character that savvy consumers are rediscovering. In addition, we expect to bring new products and line extensions to market when our assessment of opportunity supports it.

Uncertain reaction to our pricing plans. Our operating results have benefited from price increases for several of our brands, including, most importantly, Jack Daniel’s Tennessee Whiskey, during fiscal years 2013 and 2014. Higher pricing has contributed strongly to net sales growth, gross margin improvement, and operating profit improvement over the past two years. Looking ahead, we believe that the environment remains suitable in many markets for us to increase prices. We plan to increase prices in fiscal 2015, but not as much as in fiscal years 2013 and 2014. In the United States, we expect that higher volumes will result from smaller price increases compared to fiscal years 2013 and 2014. Overall, we believe that our balanced approach to pricing will continue to support net sales growth, but we are unsure how our customers and consumers will react – especially in those markets where we have increased prices recently. We may need to adjust prices if consumers react negatively or net sales growth is adversely affected.
Impact of owned distribution operations in France. After more than a year of planning, establishing an appropriate infrastructure, and hiring about 70 new employees, we started operating our own distribution company in France in January 2014. Our fiscal 2014 results reflected a negative effect on our diluted earnings per share of about $0.06 attributed to our distributor’s full destocking in connection with transition of distribution to us. We present details about France in “Fiscal 2014 Market Highlights” below. In fiscal 2015, we expect that our sales growth rate will benefit somewhat from our higher prices as we now sell directly to the trade (formerly, our prices were lower to allow for a third-party distributor’s profit margin). Correspondingly, our cost of sales will increase, reflecting in-market logistics expenses we now bear, and our SG&A expenses will be higher due to the direct costs of our expanded team and related, higher, on-going administrative costs. We expect that the net effect will be positive and that our gross margin and operating margin will benefit to an extent.
Uncertain impact of excise taxes and government regulations restricting trade in spirits and wine. From time to time, we face increases in excise taxes or duties on spirits, and we periodically face other regulatory measures that either restrict our ability to sell and market our brands responsibly or raise the cost of our doing so. In fiscal 2015, we are aware of several enacted (or proposed and likely-to-be-enacted) excise tax increases. Whenever practicable, we increase our prices to the extent of those tax increases. We do not believe that any one known or expected excise tax increase will have a significant negative effect on our results, nor do we expect that they collectively will. But because excise tax increases can lead to inflation in consumer prices, the cumulative effect over time in a given market could soften demand for our products. For example, excise taxes increased 15% in Poland in January 2014, and we believe that this development could negatively affect consumer demand and our results there.
Emerging-market uncertainty. During fiscal 2014, we grew net sales in emerging markets, led by the Jack Daniel’s family of brands, while our competition reported generally negative circumstances and results in emerging markets, particularly in China. We experienced challenges in our largest emerging market, Mexico, but, collectively, our emerging markets have grown net sales consistently and at higher rates than our developed markets in recent years. We expect this to continue, but we are cautious about our growth outlook given the geopolitical uncertainty related to Russia and Ukraine. These two countries, and more broadly the emerging markets in eastern Europe and central Asia, have been important to our emerging markets net sales growth in recent years, including in fiscal 2014.
We believe that we are well-positioned to take advantage of the opportunities and to address the challenges related to the trends and uncertainties noted above. However, we may not succeed in taking full advantage of these opportunities, and any of these challenges could have a material adverse effect on our business.
See also ‘‘Item 1A. Risk Factors’’ for details about risks and uncertainties that could affect our business or results.


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RESULTS OF OPERATIONS – FISCAL 2014 MARKET HIGHLIGHTS
The following table providesshows net sales results for our ten largest markets, summarized by geographic area, for the fiscal year ended April 30, 2014, compared to the prior fiscal year. We discuss the most significant changes in net sales for each geographic area.
Top 10 Markets - Percentage of Fiscal 2014 Total Net Sales and Fiscal 2014 Net Sales Growth by Geographic Area
    
Net Sales1 % Change vs. 2013
Markets % of Fiscal 2014 Net Sales UnderlyingForeign ExchangeNet Chg in Est. Trade Inventories Reported *
United States 41% 4 % % % 4 %
Europe:        
  United Kingdom 10% 8 %1 % % 9 %
  Germany 5% 8 %4 % % 12 %
Poland 4% 2 %3 % % 5 %
  Russia 2% 23 %(2)%(1)% 19 %
France 2% 18 %4 %(33)% (12)%
  Turkey 1% 32 %(9)% % 24 %
Rest of Europe 8% 13 %3 %(2)% 14 %
Europe 32% 11 %2 %(2)% 10 %
Australia 12% 2 %(10)% % (8)%
Other:        
  Mexico 6% (4)% % % (5)%
Canada 1% 4 %(4)%2 % 2 %
Rest of Other 8% 17 %(5)%1 % 12 %
Other 15% 6 %(3)%1 % 4 %
TOTAL 100% 6 %(1)%(1)% 4 %
* Totals may differ due to rounding        
1See “Non-GAAP Financial Measures” above for details on our use of “underlying change” in net sales, including how this measure is calculated and the reasons why we think this information aboutis useful to readers.

The United States, our largest and most important market, accounted for 41% of our reported net sales in both fiscal 2014 and fiscal 2013. In fiscal 2014, net sales increased 4%, driven by the Jack Daniel’s family of brands and Woodford Reserve. Higher pricing on Jack Daniel’s Tennessee Whiskey was the most significant overall contributor to net sales growth in the United States, while higher volumes for Jack Daniel’s Tennessee Honey, Woodford Reserve, and Gentleman Jack were also key contributors to our net sales growth there.
Europe accounted for 32% of our net sales in fiscal 2014, increasing from 30% in fiscal 2013. For fiscal 2014, reported net sales in Europe were up 10%. After adjusting for the positive effect of a weaker dollar and the estimated reduction in net trade inventories (mostly attributed to our route-to-consumer change in France in fiscal 2014), underlying net sales in Europe were up 11%. Our underlying net sales growth in Europe was broad-based and included gains in all of our largest markets, including the United Kingdom, Germany, Poland, France, Russia, and Turkey. Reported net sales in France declined as a result of decreased shipments corresponding to our former distributor’s inventory reduction ahead of our route-to-consumer change. (See “Outlook – Impact of owned distribution operations in France” above.) We believe that our underlying net sales in Europe grew largely because of higher consumer demand for our brands in most of Europe. But in Poland, our growth was partly driven by timing of our sales to wholesale and retail trade customers who, we believe, increased their inventories in advance of the January 2014 excise tax hike and our related price increase. We believe that customer inventories in Poland remained somewhat elevated at the end of fiscal 2014.
Australia accounted for 12% of our net sales in fiscal 2014, down from 14% in fiscal 2013. For fiscal 2014, reported net sales were down 8%, but underlying net sales were up 2% after adjusting for the negative effect of a weaker Australian dollar.

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Underlying net sales growth was driven primarily by net sales of a third-party brand that we began representing as sales agent in Australia during fiscal 2014, and volume increases for both Jack Daniel’s RTDs and Jack Daniel’s 1907 Whiskey, a standard-priced line extension sold exclusively in Australia. Net sales growth in Australia was partially offset by lower volumes and pricing for Jack Daniel’s Tennessee Honey, which suffered from weak consumer acceptance in fiscal 2014 in addition to a difficult comparison to its launch in this market last year.
Net sales for our other markets constituted 15% of our total net sales in both fiscal 2014 and fiscal 2013. Reported net sales grew 4% in fiscal 2014 and 6% on an underlying basis after adjusting for the negative effect of a stronger U.S. dollar and the positive effect of an estimated net increase in trade inventories. The increase in underlying net sales was driven by broad growth across most of our other markets, but primarily by Brazil, Japan, China, markets in Southeast Asia, and markets in Africa. Net sales declines in Mexico and a few other markets partially offset these gains. In Mexico, fiscal 2014 net sales declined because of (a) excess inventory of New Mix and Herradura held by our wholesale customers as we entered the fiscal year, thus reducing their demand in fiscal 2014, and (b) a difficult competitive environment related to the tequila category, exacerbated by a generally challenging economic environment.

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RESULTS OF OPERATIONS – FISCAL 2014 BRAND HIGHLIGHTS
The following table highlights the worldwide results of our largest brands for the fiscal year ended April 30, 2014, compared to the same period last year. We discuss results of the brands most affecting our performance below the table.
Major Brands Worldwide Results for Fiscal 2014
 Depletion Volume 
Net Sales1 % Change vs. 2013
Brand family / brandNine-Liter Cases (Millions)% Change vs. 2013 Drinks Equivalent (Millions)% Change vs. 2013 UnderlyingForeign ExchangeNet Chg in Est. Trade Inventories Reported *
Jack Daniel’s Family2
20.0
5% 13.9
6% 8%(2%)(1%) 6%
Jack Daniel’s Tennessee Whiskey11.5
4% 11.5
4% 6%%(1%) 5%
Jack Daniel’s Tennessee Honey1.0
36% 1.0
36% 36%(1%)(3%) 32%
Jack Daniel’s RTDs/RTP3
6.8
3% 0.7
4% 5%(7%)1% (1%)
New Mix RTDs5.0
(13%) 0.5
(13%) (9%)(1%)% (10%)
Finlandia3.4
3% 3.4
3% 4%%(2%) 3%
Southern Comfort Family2.3
(4%) 1.9
(5%) (2%)(2%)% (5%)
Canadian Mist Family1.6
(1%) 1.6
(1%) (1%)%% (1%)
Korbel Champagnes1.3
(2%) 1.3
(2%) 4%%(1%) 3%
El Jimador1.2
(3%) 1.2
(3%) 3%(1%)(2%) %
Other Super-Premium brands4
1.2
4% 1.2
4% 8%%% 8%
* Totals may differ due to rounding           
1See “Non-GAAP Financial Measures” above for details on our use of “underlying change” in net sales, including how this measure is calculated and the reasons why we think this information is useful to readers.
2In addition to the brands separately listed here, the Jack Daniel’s family of brands includes Gentleman Jack, Jack Daniel’s Single Barrel, Jack Daniel’s Sinatra™ Select, Jack Daniel’s No. 27 Gold Tennessee Whiskey, Jack Daniel’s 1907 Tennessee Whiskey, and Jack Daniel’s Tennessee Rye Whiskeys.
3Jack Daniel’s RTD and RTP products include all RTD line extensions of Jack Daniel’s, such as Jack Daniel’s & Cola, Jack Daniel’s & Diet Cola, Jack & Ginger, Jack Daniel’s Country Cocktails, Gentleman Jack & Cola, and the seasonal Jack Daniel’s Winter Jack RTP.
4Includes Chambord liqueur and flavored vodka, Herradura, Sonoma-Cutrer, Tuaca, and Woodford Reserve.

In fiscal 2014, the Jack Daniel’s family of brands grew volumes 6% globally to nearly 14 milliondrinks-equivalentnine-liter cases across all expressions of the brand. Reported net sales grew 6% while underlying net sales increased 8%, after adjusting for the negative effects of both foreign exchange and an estimated net decrease in trade inventories. In fiscal 2014, the Jack Daniel’s family of brands grew at a faster rate than Jack Daniel’s Tennessee Whiskey, primarily because of the contributions to growth made by our innovations, and most significantly due to the introduction of Jack Daniel’s Tennessee Honey in several international markets as well as its continued growth in the United States and the United Kingdom.
Jack Daniel’s Tennessee Whiskey (JDTW) generates a significant percentage of our total net sales, and it is our top priority. As the world’s fourth largest premium spirits brand measured by both volume and retail value, we believe that JDTW is one of the most valuable spirits brands in the world. JDTW grew volume for the 22nd consecutive year and outpaced the average volume growth of the top 25 premium spirits brands1 during calendar 2013. That achievement reinforces our belief in the brand’s long-term appeal and sustainable growth potential. JDTW grew volumes 4% globally in fiscal 2014, an acceleration compared to its

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growth rate of 3% in fiscal 2013, despite price increases in many markets in fiscal 2014. JDTW grew reported net sales 5% and underlying net sales 6%, at a faster rate than volume gains owing to price increases and favorable mix. The brand grew strongly in emerging markets, as exemplified by the double-digit volume growth in three of the four emerging markets among our top ten listed above: volume in Russia increased 28%; Mexico, 16%; and Turkey, 11%. In the United States, volume decreased 1% but net sales grew due to price increases.
Late in fiscal 2011, we introduced Jack Daniel’s Tennessee Honey (JDTH) in the United States. Since then, we have introduced the brand in many other countries around the world, and JDTH has become a significant contributor to our net sales growth. In fiscal 2014, the brand surpassed the 1 million cases milestone to become, we believe, one of only 20 brands selling more than 1 million cases in a 12-month period at an average retail value of of $25 or higher for a 750ml bottle. In fiscal 2014, JDTH grew volumes by double digits in the United States, its largest market, and was named to Impact’s “Hot Brands” list2 for a third consecutive year. In the United Kingdom, JDTH’s second largest market, the brand grew volumes nearly 50% compared to fiscal 2013, its year of introduction in that market. In addition, we successfully launched JDTH in several of our largest international markets in fiscal 2014, including Germany, Russia, France, Mexico, and Japan. Looking ahead, while JDTH is now available in our largest markets, there remain many others where the brand has yet to be introduced, leaving room for us to continue its international expansion in fiscal 2015.
JDTH Volume by Year and Introduction History by Major Market
Year Ended April 30,201220132014
    
Nine-Liter Cases (Thousands)4507701,050
    
Major launch markets:United States*United KingdomMexico
 CanadaAustraliaFrance
 Travel RetailPolandGermany
  South AfricaRussia
   Japan
   Czech Republic
*Introduced at the end of fiscal year 2011
The Jack Daniel’s RTDs/RTP brands (JD RTDs) grew volume 3% in fiscal 2014, while reported sales decreased 1% due to the negative foreign exchange effect of a weaker Australian dollar. Adjusted for foreign exchange and an estimated net increase in trade inventories, JD RTDs grew underlying net sales 5% during fiscal 2014. Four of our top five markets for JD RTDs grew volumes and underlying net sales. Australia, the brand’s largest market, grew volumes and underlying net sales in the low single-digits despite a challenging economic and industry environment. The United States and the United Kingdom both grew underlying net sales by double digits as these markets benefited from the broader introduction of our seasonal Jack Daniel’s Winter Jack in fiscal 2014.
In fiscal 2014, we continued to introduce innovative new whiskeys from the Jack Daniel Distillery, with a focus on ultra-premium line extensions. This year, we launched Jack Daniel’s Sinatra Select in the United States after its successful introduction with our travel retail customers in fiscal 2013. Outside the United States, we introduced Jack Daniel’s No. 27 Gold Tennessee Whiskey to our travel retail customers in Asia, setting the stage for a launch in select markets in fiscal 2015. Underlying net sales of the original Jack Daniel’s line extension Gentleman Jack – launched in 1988 – grew by double digits in fiscal 2014, driven equally by growth in the United States and in international markets. Outside the United States, Gentleman Jack continued its international expansion, as both volumes and underlying net sales grew by double digits. Underlying net sales also grew by double digits in the United States, as the brand was helped by its first-ever television advertising campaign, “The Order of the Gentleman.”
In fiscal 2014, Finlandia grew reported net sales by 3% and underlying net sales 4%, after adjusting for the effect of an estimated net reduction in trade inventories. Finlandia’s underlying net sales growth was primarily due to volume gains in Poland, Russia, and Ukraine. In addition, Finlandia’s net sales growth benefited from better price/mix in fiscal 2014, as price increases in Poland added to underlying net sales growth, but were partially offset by lower net pricing in Russia.

1Based on industry statistics published by Impact Databank, a well-known U.S. trade publication, in February 2014.
2Impact Databank published the Impact’s “Hot Brands” - Spirits list in March 2014.

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The Southern Comfort family of brands volume declined 4% in fiscal 2014. Reported net sales declined 5% while underlying net sales declined 2%, after adjusting for the negative effect of foreign exchange. Our Southern Comfort business in the United States faced persistent consumer challenges affecting the liqueurs category generally, increased competition from flavored whiskeys, and continuing weakness experienced by many brands in the U.S. on-premise channel. These challenges led to declining volumes and net sales for the brand family in the United States, Southern Comfort’s largest market. Outside the United States, fiscal 2014 performance was mixed for Southern Comfort. The brand family grew net sales in the high single digits in the United Kingdom, its second largest market, helped by volume growth in the off-premise channel and better net pricing. South Africa also grew volumes and net sales as we launched a line of Southern Comfort RTDs there during fiscal 2014. Both markets benefited from investments in our award-winning advertising campaign. Volumes and net sales declined in (a) Germany, due to delays in the full roll-out of our promotional campaign, and (b) Australia, where all of our brands were challenged by a difficult economic and industry environment.
In fiscal 2014, the performance of our two most important tequila brands, el Jimador and Herradura, was mixed across markets. In Mexico, volumes and underlying net sales declined for both brands, but outside of Mexico, both brands significantly grew volumes and underlying net sales. The net result for Herradura was a small increase in underlying net sales, as growth outside of Mexico offset declines in Mexico. For el Jimador, the net result was better, as el Jimador’s underlying net sales growth outside of Mexico more than offset declines in Mexico. As a result, el Jimador’s underlying net sales grew 3%, despite a 3% reduction in volumes. The United States is the most important market for both brands. In the United States, super-premium Herradura grew volumes in the high single-digits and underlying net sales in the low double-digits to outpace its competitive set and gain market share, while el Jimador grew volumes and underlying net sales in the high single-digits. We were encouraged by consumers’ reaction to our new bottle for el Jimador, which was introduced to the U.S. market during fiscal 2014 and, we believe, had a positive effect on our volumes and net sales growth. In the rest of the world, el Jimador grew volumes 25% – its third consecutive year of volume growth above 20% outside of the United States and Mexico. We remain focused on developing our tequila portfolio in the United States, where we see considerable potential for growth, strengthening our position in Mexico, and continuing to build our presence in higher-value tequila markets throughout the world.
el Jimador New Mix, our market-leading RTD brand in Mexico, had a difficult fiscal 2014, as volumes declined 13% and underlying net sales declined 9%, driven in part by higher customer inventory levels at the beginning of the fiscal year, which led to lower sales in fiscal 2014. In addition, New Mix faced softer consumer demand as the brand was challenged by a difficult economic environment in Mexico and by increased competition.
Woodford Reserve, our super-premium bourbon brand, surpassed the 300,000 nine-liter cases milestone in fiscal 2014 and grew volumes 24% (after growing 26% in fiscal 2013). The United States is by far the brand’s most important market and was responsible for most of its growth during fiscal 2014. Woodford Reserve also gained momentum outside the United States, growing volumes 35%, driven by our travel retail business and some markets in Europe where American whiskey trends are favorable, such as the United Kingdom. During fiscal 2014, we substantially increased our advertising investment in Woodford Reserve and began advertising on television for the first time in the United States with our “Woodford Way” campaign. We believe that Woodford Reserve is a leader in the fast-growing super-premium American whiskey market in the United States and is poised for growth as interest in bourbon increases around the world. We plan to continue to devote substantial resources to Woodford Reserve to support its future growth potential.


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RESULTS OF OPERATIONS – YEAR-OVER-YEAR COMPARISONS
NET SALES
Percentage change versus the prior fiscal year  2014   2013
Underlying change in net sales  6 %   8 %
Volume3%   5%  
Net price/mix3%   3%  
Foreign exchange  (1)%   (1)%
Estimated net change in trade inventories  (1)%   1 %
Absence of Hopland-based wine business   %   (2)%
Reported change in net sales *  4 %   5 %
* 2013 Total differs due to rounding.
Fiscal 2014 compared to Fiscal 2013
Net sales of $3,946 million increased 4%, or $162 million, compared to fiscal 2013. Underlying net sales growth was 6%, after adjusting for the negative effect of foreign exchange and the estimated net reduction in trade inventories. The negative effect on reported net sales growth of a weaker Australian dollar more than offset the positive effect of generally stronger European currencies. The primary factor driving the estimated net reduction in trade inventories was decreased shipments corresponding to our former distributor’s inventory reduction ahead of our route-to-consumer change in France.
The primary factors contributing to growth in underlying net sales were:
a.More than half of the 3% of net sales growth attributed to price/mix was driven by the United States, primarily related to price increases for JDTW, JDTH, and Korbel. Outside the United States, the primary markets contributing to net sales growth from price/mix were Germany, Poland, Brazil, Turkey, China, and France (which increased as a result of our route-to-consumer change during fiscal 2014).
b.About half of the net sales growth attributed to volume was from JDTW, which grew broadly, but was led by (1) strong consumer-oriented growth in several large European markets, including Germany, France, Russia, Turkey, and the United Kingdom; (2) strong demand despite difficult economies in Brazil and Mexico; and (3) a motivated distribution partner and increased advertising investments in Japan.
c.JDTH was the second-most-important contributor to volume-driven net sales growth, led by increases in the United States and the United Kingdom, and also by volumes in several markets where we launched the brand in fiscal 2014, including Mexico, Germany, the Czech Republic, and France.
d.Our super-premium American whiskey brands, Gentleman Jack and Woodford Reserve, were the next-most-significant contributors to volume-based growth. The U.S. market drove much of the increase for Woodford Reserve, while growth of Gentleman Jack was driven equally by strong results in the United States and its continued expansion in our international markets.
e.Other recent innovations from Jack Daniel’s, most importantly Jack Daniel’s Winter Jack and Jack Daniel’s Sinatra™ Select among others, collectively contributed meaningfully to our net sales growth driven by volume. We believe that this result demonstrates the versatility of Jack Daniel’s and its relevance to diverse consumers in various markets around the world.
The primary factors partially offsetting underlying net sales growth were:
a.Lower volumes in Mexico for our tequila brands and New Mix RTD, driven by (1) excess inventory of New Mix and Herradura held by our wholesale customers as we entered the fiscal year, and (2) lower consumer demand for our tequila brands in a difficult competitive and economic environment.
b.Lower volume and pricing for JDTH in Australia driven by weak consumer acceptance of the brand and a difficult comparison to our launch in that market last year.
c.Lower volume for the Southern Comfort family of brands, primarily in the United States, driven by weaker demand in the on-premise channel.
Fiscal 2013 compared to Fiscal 2012
Net sales of $3,784 million increased 5%, or $170 million, compared to fiscal 2012. On an underlying basis, net sales increased by 8%. We continued to expand our international footprint, as reported net sales outside the United States grew faster

33


at 6% compared to 3% net sales growth in the United States. The year-over-year comparison of our net sales was negatively affected by the absence of approximately $83 million in net sales of Hopland-based wine brands (which were included in fiscal 2012) due to the sale of this business line.
We attribute our 8% underlying growth in net sales during fiscal 2013 primarily to the strong performance of the Jack Daniel’s family of brands and the performance of several other brands, including Woodford Reserve, Finlandia, New Mix, Herradura, and agency brands. In fiscal 2013, net sales growth of the Jack Daniel’s family of brands benefited from (a) volume growth and price increases of Jack Daniel’s Tennessee Whiskey across many markets, including the United States; (b) expansion of Jack Daniel’s Tennessee Honey to markets outside the United States and its continued growth in the United States; and (c) continued growth of line extensions, including Gentleman Jack and the line of Jack Daniel’s RTDs. These gains were partially offset by declines in net sales for a few brands, most notably Southern Comfort. Our change in reported net sales was reduced by the negative effect of foreign exchange and the absence of Hopland-based wine business. Reported net sales benefited from an estimated increase in trade inventories in Japan, the United States, and across many markets in Europe.
We experienced the most significant growth in net sales on both a reported and an underlying basis in the United States, Australia, Germany, Russia, Mexico, the United Kingdom, Turkey, Poland, and France, while net sales declined in some countries, including Canada, China, and Korea.
COST OF SALES
Percentage change versus the prior fiscal year  2014   2013
Underlying change in cost of sales  3 %   4 %
Volume2%   4%  
Cost/mix1%   %  
Foreign exchange   %   (1)%
Estimated net change in trade inventories  (1)%   0 %
Absence of Hopland-based wine business   %   (7)%
Reported change in cost of sales  2 %   (4)%
Fiscal 2014 compared to Fiscal 2013
Cost of sales of $913 million increased $19 million, or 2%, during fiscal 2014. Underlying cost of sales grew 3% after adjusting for the positive effect of the estimated reduction in net trade inventories. About two-thirds of the underlying increase in costs of sales was driven by growth in sales volumes, while the balance of the increase related to higher input costs, including higher expenses related to value-added packaging compared to the prior year.
Fiscal 2013 compared to Fiscal 2012
Cost of sales of $894 million decreased $34 million, or 4%, during fiscal 2013. Growth in sales volume resulted in cost of sales increases for the period, while higher transportation and input costs, including grain and glass, were mostly offset by lower value-added package expense and manufacturing efficiencies. Additionally, the transition services agreement with the buyer of our Hopland-based wines business expired on December 31, 2011, resulting in lower costs compared to the prior year. Foreign exchange favorably affected reported cost of sales.
GROSS PROFIT
Percentage change versus the prior fiscal year2014 2013
Underlying change in gross profit8 % 10 %
Foreign exchange(1)% (1)%
Estimated net change in trade inventories(1)% 1 %
Absence of Hopland-based wine business % (1)%
Reported change in gross profit6 % 9 %

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Fiscal 2014 compared to Fiscal 2013
Gross profit of $2,078 million increased $122 million, or 6%, during fiscal 2014. Underlying change in gross profit was higher at 8% after excluding the negative effects of both foreign exchange and the estimated reduction in net trade inventories. The increase resulted from the same factors that contributed to the increase in underlying net sales for the year. Similarly, the increases in cost of goods for the year related to volume growth and somewhat higher input costs partially offset the underlying growth in gross profit.
Gross margin improved to 52.7% in fiscal 2014, up 100 basis points from 51.7% in fiscal 2013. The increase in gross margin was primarily due to higher pricing and a favorable mix shift.
Fiscal 2013 compared to Fiscal 2012
Gross profit of $1,955 million increased $160 million, or 9%, during fiscal 2013. Gross profit was negatively affected by the absence of gross profit associated with the Hopland-based wine business sale and foreign exchange. The increase resulted from the same factors that contributed to the increase in underlying net sales for the year. Similarly, the increase in cost of goods for the year related to volume growth and new products partially offset the underlying growth in net sales.
Gross margin improved to 51.7% in fiscal 2013 from 49.7% in fiscal 2012. Approximately half of the improvement was derived from the absence of the lower-margin Hopland-based wine business in our fiscal 2013 results. The other half of the gross margin increase was primarily due to higher pricing and a favorable mix shift.
ADVERTISING EXPENSES
percentage change versus the prior fiscal year2014 2013
Underlying change in advertising8 % 6 %
Foreign exchange(1)% (2)%
Absence of Hopland-based wine business % (1)%
Reported change in advertising7 % 3 %
Fiscal 2014 compared to Fiscal 2013
Advertising expenses of $436 million increased $27 million, or 7% on a reported basis. Excluding the net positive effect of foreign exchange, underlying advertising expenses grew 8%. The increase in underlying advertising expenses was driven by:
a.Higher advertising for our super-premium American whiskeys, including notably Woodford Reserve in the United States and Gentleman Jack in the United States and internationally.
b.Advertising expenses to support JDTH in markets where the brand was launched during fiscal 2014, including Germany, Mexico, and Japan.
c.Increased advertising support for JDTW broadly across its many markets, and notably in our emerging markets, where we grew advertising expenses at a substantially higher rate than elsewhere.
These increases were partially offset by lower advertising expenses in Australia, where we reduced our investments compared to fiscal 2013, when advertising expenses were elevated above normal levels because of new product launches, including the introduction of JDTH.
Fiscal 2013 compared to Fiscal 2012
Advertising expenses of $408 million increased $13 million, or 3% on a reported basis. Excluding the positive effects of the absence the Hopland-based wine business and of foreign exchange, underlying advertising expenses grew 6%. Underlying advertising expenses growth was due in part to increased investments in media for Southern Comfort in the United States and support for the introduction of line extensions, notably JDTH in the United Kingdom, Australia, and South Africa and its continued growth in the United States. We also increased advertising investment in Woodford Reserve in the United States and our vodka portfolio in Europe.

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SELLING, GENERAL, AND ADMINISTRATIVE (SG&A) EXPENSES
Percentage change versus the prior fiscal year2014 2013
Underlying change in SG&A6 % 8 %
Foreign exchange(1)% (1)%
Reported change in SG&A5 % 7 %
Fiscal 2014 compared to Fiscal 2013
SG&A expenses of $686 million increased $35 million, or 5% on a reported basis in fiscal 2014, while underlying SG&A growth was 6% after adjusting for the positive effect of foreign exchange. The most significant contributors to the year-over-year increase in underlying SG&A were: (a) inflation on salary and related expenses, and (b) costs related to setting up our distribution company in France and our new employees there.
Fiscal 2013 compared to Fiscal 2012
SG&A expenses of $650 million increased $40 million, or 7% on a reported basis in fiscal 2013, while underlying SG&A growth was 8% after adjusting for the positive effect of foreign exchange. Inflation on salary- and benefit-related expenses, costs related to a leadership reorganization during fiscal 2013, and higher pension costs all contributed to the year-over-year increase in underlying SG&A expenses. During fiscal 2013, we also invested to enhance our organizational capabilities for our emerging markets – notably in China, India, and Africa.
OPERATING INCOME
Percentage change versus the prior fiscal year2014 2013
Underlying change in operating income11 % 13 %
Foreign exchange % (1)%
Estimated net change in trade inventories(3)% 3 %
Sale of Hopland-based wine business % (1)%
Reported change in operating income8 % 14 %
Fiscal 2014 compared to Fiscal 2013
Operating income was $971 million in fiscal 2014, an increase of $73 million, or 8% compared to fiscal 2013. Underlying operating income growth was 11% after adjusting for the negative effect of a reduction in estimated net trade inventories. The same factors that contributed to the growth in underlying gross profit also contributed to the growth in underlying operating income, partially offset by the factors that contributed to the growth in both advertising and SG&A expenses.
Operating margin grew to 24.6% in fiscal 2014 from 23.7% in fiscal 2013. The same factors that drove the increase in our gross margin benefited our operating margin. In addition, our operating margin was helped by lower operating expense growth compared to gross profit growth.
Fiscal 2013 compared to Fiscal 2012
Operating income was $898 million in fiscal 2013, an increase of $110 million, or 14% compared to fiscal 2012. Underlying operating income growth was 13% after adjusting for (a) the unfavorable effect of foreign exchange, (b) the absence of operating income from the Hopland-based wine business, and (c) the beneficial effect of an estimated increase in trade inventories. The same factors that contributed to the growth in underlying gross profit also contributed to the growth in underlying operating income, partially offset by the factors that contributed to the growth in both advertising and SG&A expenses.
Operating margin grew to 23.7% in fiscal 2013 from 21.8% in fiscal 2012. The same factors that drove the increase in our gross margin improved our operating margin. In addition, our operating margin was improved by lower operating expense growth compared to gross profit growth.
Fiscal 2014 compared to Fiscal 2013
Interest expense (net) decreased by $9 million compared to fiscal 2013, primarily due to the $9 million charge we recognized in fiscal 2013 for the early redemption of our $250 million 5% notes due February 1, 2014.

36


Our effective tax rate for fiscal 2014 was 30.5%, 1.2 percentage points lower than the 31.7% rate in fiscal 2013. The decrease in our effective tax rate was driven primarily by an increase in the beneficial impact of foreign earnings at lower tax rates and by the favorable effect of higher U.S. tax benefits related to domestic manufacturing activities, partially offset by a reduction in benefits from discrete items.
Diluted earnings per share were $3.06 in fiscal 2014, up 11% from $2.75 reported for fiscal 2013. This increase resulted from the same factors that contributed to the increase in operating income, as well as the lower net interest expense and a reduction in the effective tax rate.
Fiscal 2013 compared to Fiscal 2012
Interest expense (net) increased by $5 million compared to fiscal 2012, due to a $9 million charge for the early redemption of our $250 million 5% notes due February 1, 2014, and higher levels of debt, offset by the absence of our $250 million 5.2% notes that matured on April 1, 2012.
Our effective tax rate for fiscal 2013 was 31.7% compared to 32.5% in fiscal 2012. The decrease in our effective tax rate was driven primarily by the beneficial impact of increased foreign earnings, lower state income taxes, and benefits from discrete items.
Diluted earnings per share were $2.75 in fiscal 2013, up 16% from the $2.37 reported for fiscal 2012, as adjusted for the 3-for-2 stock split effected in August 2012. This increase resulted from the same factors that contributed to the increase in operating income and the lower effective tax rate, but was negatively affected by higher net interest expense.

LIQUIDITY AND CAPITAL RESOURCES
Our ability to generate cash from operations consistently is one of our most significant financial strengths. Our strong cash flows enable us to invest in our people and our brands, make appropriate capital investments, pay dividends, make strategic acquisitions that we believe will enhance shareholder value, repurchase shares of common stock, and, from time to time, pay special dividends. Investment-grade credit ratings (A2 by Moody’s, A+ by Fitch, and A- by Standard & Poor’s) provide us with financial flexibility when accessing global credit markets. We believe cash flows from operations are more than adequate to meet our expected operating and capital requirements.
CASH FLOW SUMMARY
(Dollars in millions) 2012 2013 2014
Operating activities $516
 $537
 $649
Investing activities:      
Additions to property, plant, and equipment (58) (95) (126)
Other (10) (2) (1)
  (68) (97) (127)
Financing activities:      
Net issuance (repayment) of debt (248) 493
 3
Acquisition of treasury stock (220) 
 (49)
Dividends paid (192) (1,063) (233)
Other (2) (6) (9)
  (662) (576) (288)
Foreign exchange effect (15) 2
 (1)
Change in cash and cash equivalents $(229) $(134) $233
Cash and cash equivalents increased $233 million in fiscal 2014 compared to a decrease of $134 million in fiscal 2013, as an increase in cash from operations combined with a decrease in cash used for financing activities significantly exceeded an increase in cash used for investing activities compared to last year. Cash provided by operations was $649 million, up from $537 million in fiscal 2013, reflecting higher earnings and a smaller increase in working capital.
Cash used for investing activities increased $30 million during fiscal 2014, largely reflecting a higher level of capital spending, primarily related to the construction of the Jack Daniel Cooperage in Decatur, Alabama, that began operations in April 2014.
Cash used for financing activities was $288 million during fiscal 2014 compared to $576 million for the prior year. The fiscal 2014 amount consists largely of regular dividends of $233 million and share repurchases of $49 million (including $47

37


million under the share repurchase program discussed below). The fiscal 2013 amount of $576 consisted largely of dividend payments of $1,063 million (including $854 million related to a $4.00 per share special dividend paid in December 2012) offset partially by $747 million in proceeds from bonds issued in December 2012 to fund the special dividend payment. It also included the early redemption in February 2013 of $250 million of 5% notes.
In comparing fiscal 2013 to fiscal 2012, cash provided by operating activities increased $21 million, reflecting higher earnings offset partially by a larger increase in working capital. Cash used for investing activities increased $29 million compared to fiscal 2012, primarily reflecting an increase in capital expenditures to expand production capacity at Jack Daniel Distillery and Sonoma-Cutrer. Cash used for financing activities decreased $86 million in fiscal 2013, as an increase in net proceeds from debt more than offset a net increase in cash paid to shareholders through dividends and share repurchases. The impact on cash and cash equivalents as a result of exchange rate changes was an increase of $2 million in fiscal 2013 compared to a decrease of $15 million in fiscal 2012.
Capital expenditures.Investments in property, plant, and equipment were $58 million in fiscal 2012, $95 million in fiscal 2013, and $126 million in fiscal 2014. Expenditures over the three-year period primarily included investments to maintain and expand capacity as well as improve production efficiency, reduce costs, and build our brands.Capital investments were higher in fiscal 2014 compared to last year, reflecting increased spending on production operations to support the growing demand for the Jack Daniel’s family of brands. An important element of this plan was completed in April 2014, when we opened the new Jack Daniel Cooperage in Decatur, Alabama, significantly adding to our whiskey barrel-making capacity.
For fiscal 2015, we expect capital expenditures to be in a range of $120 million to $140 million, and that these investments will be funded by cash provided by operations. Our capital spending plans for fiscal 2015 include investments to complete our capacity expansion at the Jack Daniel Distillery and to substantially build up our Versailles, Kentucky, facilities to support the growth of Woodford Reserve. Similar to fiscal 2014 and our expectation for fiscal 2015, we expect that fiscal 2016 capital spending will be relatively high compared to historical spending as we complete the final phase of our production capacity expansion at Jack Daniel’s. We expect our capital expenditures to return to a more normal level going forward from fiscal 2017.
Share repurchases.During fiscal 2012 and 2014, we repurchased shares of our Class A and Class B common stock under two separate repurchase programs. The results of those share repurchase programs are summarized in the following table.
        
Average Price Per
Share, Including
 
Total Spent on
Stock Repurchase
Dates (1)
 Shares Purchased Brokerage Commissions Program
Starting Ending Class A Class B Class A Class B (Millions)
March 2011 November 2011 459,464
 4,599,252
 $46.03
 $46.29
 $234.0
October 2013 September 2014 24,800
 661,472
 $68.03
 $69.04
 $47.4
(1) For the stock repurchase program begun in October 2013, data is through April 30, 2014.
Liquidity.We continue to manage liquidity conservatively to meet current obligations, fund capital expenditures, and maintain dividends, while reserving adequate debt capacity for acquisition opportunities.
In addition to our cash and cash equivalent balances, we have access to several liquidity sources to supplement our cash flow from operations. One of those sources is our $1 billion commercial paper program that we repurchased duringregularly use to fund our short-term credit needs and to maintain our access to the quarter endedcapital markets. During fiscal 2014, our commercial paper borrowings averaged $467 million, with an average maturity of 36 days and an average interest rate of 0.22%. During fiscal 2013, our commercial paper borrowing averaged $308 million, with an average maturity of 44 days and an average interest rate of 0.21%. The average commercial paper borrowings were accompanied by corresponding increases in our average cash and cash equivalent balances. No commercial paper was outstanding at April 30, 2011:2013 or 2014.

Our commercial paper program is supported by cash and cash equivalent balances and available commitments under our currently undrawn $800 million bank credit facility that matures on November 20, 2018, which also serves as a source of liquidity. Although unlikely, under extreme market conditions, one or more participating banks may not be able to fully fund our credit facility. Further, we believe that the markets for investment-grade bonds and private placements are very accessible sources of long-term financing that could provide for any additional liquidity needs.
 
 
 
 
Period
 
 
 
 
Total Number of
Shares Purchased
 
 
 
 
Average Price Paid
per Share
 
Total Number of Shares Purchased
 as Part of Publicly Announced
Plans or Programs
 
Approximate Dollar
Value of Shares that
May Yet  Be Purchased Under the Plans or Programs
February 1, 2011 – February 28, 2011 -- -- -- --
March 1, 2011 – March 31, 2011 -- -- -- $250,000,000
April 1, 2011 – April  30, 2011 255,539 $68.86 255,539 $232,400,000
Total 255,539 $68.86 255,539  
We have high credit standards when initiating transactions with counterparties and closely monitor our counterparty risks with respect to our cash balances and derivative contracts. If a counterparty’s credit quality were to deteriorate below our credit standards, we would expect either to liquidate exposures or require the counterparty to post appropriate collateral.
As of April 30, 2014, we had total cash and cash equivalents of $437 million. Of this amount, $256 million was held by foreign subsidiaries whose earnings we expect to reinvest indefinitely outside of the United States. We do not expect to need the

38


cash generated by those foreign subsidiaries to fund our domestic operations. However, in the unforeseen event that we repatriate cash from those foreign subsidiaries, we would be required to provide for and pay U.S. taxes on permanently repatriated funds.
As we announced on March 25, 2011,May 21, 2014, our Board of Directors hasdeclared a regular quarterly cash dividend of $0.29 per share on our Class A and Class B common stock. Stockholders of record on June 4, 2014, will receive the dividend on July 1, 2014.
As announced on September 25, 2013, our Board of Directors authorized us tothe repurchase of up to $250.0$250 million of our outstanding Class A and Class B common shares before Decemberfrom October 1, 2011,2013, through September 30, 2014, subject to market and other conditions. AllUnder this program, we may repurchase shares from time to time for cash in open market purchases, block transactions, and privately negotiated transactions in accordance with applicable federal securities laws. We can modify, suspend, or terminate this repurchase program at any time without prior notice. As of April 30, 2014, we have repurchased a total of 686,272 shares (24,800 of Class A and 661,472 of Class B) under this program for approximately $47 million, leaving $203 million available for additional repurchases through September 30, 2014. The average repurchase price per share, including broker commissions, was $68.03 for Class A and $69.04 for Class B.
We believe our current liquidity position is strong and sufficient to meet all of our future financial commitments. Our $800 million bank credit facility’s quantitative covenant requires our ratio of consolidated EBITDA (as defined in the agreement) to consolidated interest expense to be at least 3 to 1. At April 30, 2014, with a ratio of 37 to 1, we were well within the covenant’s parameters.
OFF-BALANCE SHEET ARRANGEMENTS
As of April 30, 2014, we were not involved in any off-balance sheet arrangements, which have or are reasonably likely to have a material effect on our financial condition, results of operations or liquidity.
LONG-TERM OBLIGATIONS
We have long-term obligations related to contracts, leases, borrowing arrangements, and employee benefit plans that we enter into in the normal course of business (see Notes 4, 5, and 9 to our Consolidated Financial Statements). The following table summarizes the amounts of those obligations as of April 30, 2014, and the years when those obligations must be paid:
LONG-TERM OBLIGATIONS1
(Dollars in millions) Total 2015 
2016-
2019
 
After
2019
Long-term debt $1,000
 $
 $500
 $500
Interest on long-term debt 338
 24
 71
 243
Grape purchase obligations 19
 7
 11
 1
Operating leases 49
 17
 27
 5
Postretirement benefit obligations2
 17
 17
 n/a
 n/a
Agave purchase obligations3
 9
 n/a
 n/a
 n/a
Total $1,432
 $65
 $609
 $749
1
Excludes liabilities for tax uncertainties, as we cannot reasonably predict the ultimate amount or timing of settlement.
2
As of April 30, 2014, we have unfunded pension and other postretirement benefit obligations of $249 million. Because we cannot determine the specific periods in which those obligations will be funded, the table above reflects no amounts related to those obligations other than the $17 million of expected contributions (including $10 million of expected discretionary contributions) in fiscal 2015.
3
As discussed in Note 4 to our Consolidated Financial Statements, we have obligations to purchase agave, a plant whose sap forms the raw material for tequila. As of April 30, 2014, based on current market prices, obligations under these contracts totaled $9 million. Because we cannot determine the specific periods in which those obligations will be paid, the above table reflects only the total related to those obligations.
We expect to meet these obligations with internally generated funds.

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CRITICAL ACCOUNTING POLICIES AND ESTIMATES
Our financial statements reflect some estimates involved in applying the following critical accounting policies that entail uncertainties and subjectivity. Using different estimates or policies could have a material effect on our operating results and financial condition.
Goodwill and other intangible assets. We have obtained most of our brands by acquiring other companies. Upon acquisition, the purchase price is first allocated to identifiable assets and liabilities, including intangible brand names and trademarks (“brand names”), based on estimated fair value, with any remaining purchase price recorded as goodwill. We do not amortize goodwill or intangible assets with indefinite lives. We consider all of our brand names to have indefinite lives.
We assess our goodwill and other indefinite-lived intangible assets for impairment at least annually. If the fair value of an asset is less than its book value, we write it down to its estimated fair value. For goodwill, if the book value of its reporting unit exceeds its estimated fair value, we measure for potential impairment by comparing the implied fair value of the shares presentedreporting unit’s goodwill, determined in the above table were acquiredsame manner as part of this repurchase program.

For the other information required by this item, referin a business combination, to the section entitled "Quarterly Financial Information" on page 71book value of the 2011 Annual Reportgoodwill. We estimate the fair value of a reporting unit using discounted estimated future cash flows. We typically estimate the fair value of a brand name using an income approach, such as the “relief from royalty” method. We also consider market values for similar assets when available. Considerable management judgment is necessary to Stockholders, which informationestimate fair value, including making assumptions about future cash flows, discount rates, and royalty rates.
We have the option, prior to quantifying the fair value of a reporting unit or brand name, to evaluate qualitative factors to assess whether it is incorporated into this reportmore likely than not that our goodwill or brand names are impaired. If we determine that is not the case, then we are not required to quantify the fair value. Considerable management judgment is also required to make that assessment.
Based on our assumptions, we believe none of our goodwill or other intangibles are impaired. Further, we estimate the fair values to substantially exceed the carrying values of all of our intangible assets other than the Chambord brand name.
The estimated fair value of the Chambord brand name exceeded its book value of $116 million by reference.approximately $21 million as of January 31, 2014, its test date for impairment. Although the brand is growing outside the United States, and a significant portion of brand value relates to those international markets, we have lower expectations for the brand in the core U.S. market. Additionally, the estimated fair value of the Chambord brand name relies in part on our ability to grow the brand in key markets through product innovation.

Item 6.  Selected Financial Data
ForThe estimated fair value of the information requiredTuaca brand name exceeded its book value of $24 million by this item, referapproximately $12 million as of April 30, 2014, its test date for impairment. Although the estimated fair value exceeds book value by a substantial amount, a significant portion of brand value relates to the section entitled "Selected Financial Data" on page 31core U.S. market where sales of Tuaca started declining five years ago, with declines accelerating in last two years.
Future events, such as a failure of product innovation and other plans to increase sales, or changes in the assumptions used to estimate the fair value of these brand names could significantly change their estimated fair values, which could result in future impairment charges. For example, a 100-basis-point increase in our cost of capital, a key assumption in which a small change can have a significant effect, would decrease the estimated fair value of the 2011 Annual ReportChambord brand name by $27 million and result in a non-cash impairment charge of $6 million. That same increase in assumed cost of capital would decrease the estimated fair value of the Tuaca brand name by $7 million, but would result in no impairment charge.
Pension and other postretirement benefits. We sponsor various defined benefit pension plans as well as postretirement plans providing retiree health care and retiree life insurance benefits. Benefits are based on factors such as years of service and compensation level during employment. We expense the benefits expected to Stockholders,be paid over employees’ expected service. This requires us to make assumptions to determine the net benefit expense and obligations, such as interest rates, return on plan assets, the rate of salary increases, expected service, and health care cost trend rates.
The assets, obligations, and assumptions used to measure pension and retiree medical expenses are determined at the beginning of the year (“measurement date”). Because obligations are measured on a discounted basis, the discount rate is a significant assumption. It is based on interest rates for high-quality, long-term corporate debt at each measurement date. The expected return on pension plan assets reflects expected capital market returns for each asset class, which informationare based on historical returns, adjusted for the expected effects of diversification and active management (net of fees) of the assets. The other assumptions also reflect our historical experience and management’s best judgment regarding future expectations.
We review our assumptions on each annual measurement date. As of April 30, 2014, we have increased the weighted-average discount rate for pension obligations from 4.08% to 4.46%, and for other postretirement benefit obligations from 4.36% to 4.67%. Our expected return on plan assets of 7.50% has not changed. Using these assumptions, we estimate our pension and postretirement

40


benefit expense for fiscal 2015 will be approximately $43 million, compared to $49 million for fiscal 2014. A decrease/increase of 25 basis points in the assumed discount rate would increase/decrease the fiscal 2015 expense by approximately $3 million. A decrease/increase of 25 basis points in the assumed return on plan assets would increase/decrease the fiscal 2015 expense by approximately $1 million.
Income taxes. Our effective tax rate is incorporated intobased on our income and the statutory tax rates in the many jurisdictions where we do business. In fiscal 2014, our effective income tax rate was 30.5%, compared to 31.7% in fiscal 2013. The decrease in our effective tax rate was driven primarily by an increase in the beneficial impact of foreign earnings at lower tax rates and by the favorable effect of higher U.S. tax benefits related to domestic manufacturing activities, partially offset by a reduction in benefits from discrete items.
Significant judgment is required in evaluating our tax positions. We establish liabilities when some positions are likely to be challenged and may not succeed, despite our belief that our tax return positions are fully supportable. We adjust these liabilities in light of changing circumstances, such as the progress of a tax audit. We believe current liabilities are appropriate for all known contingencies, but this situation could change.
Years can elapse before we can resolve a particular matter for which we have established a tax liability. Although predicting the final outcome or the timing of resolution of any particular tax matter can be difficult, we believe our liabilities reflect the likely outcome of known tax contingencies. Unfavorable settlement of any particular issue could require use of our cash; conversely, a favorable resolution could result in either reduced cash tax payments, or the reversal of previously established liabilities, or some combination of these, which could reduce our effective tax rate.

41


Item 7A. Quantitative and Qualitative Disclosures about Market Risk
Risk Management Framework
Success in business requires risk taking. Only by taking risks are we able to seize opportunities that will enhance brand performance and improve earnings, but we must balance risk and reward appropriately. Our risk management process is intended to ensure that we take risks knowingly and thoughtfully, and that we balance risks and potential rewards appropriately. Our integrated risk management framework is designed to identify, evaluate, communicate, and appropriately mitigate risks across our operations. Within this framework:
Our Board of Directors is responsible for overseeing our risk assessment and mitigation processes and procedures. The Board has reserved to itself the oversight of certain strategic enterprise risks, delegating responsibility for other risks to committees that report by reference.to the Board regularly on risks within their purview, and to management.
The Audit Committee oversees (a) policies and processes related to enterprise risk management (b) compliance with legal and regulatory requirements, and (c) financial reporting and accounting control risks.
The Compensation Committee periodically reviews our compensation policies and practices to assess whether those policies and practices could lead to unnecessary risk taking.
Our Risk Committee is composed of members within various levels of management from an array of functional and geographical regions around the world. The Risk Committee leads the Company’s enterprise risk management program, which systematically identifies and evaluates the major risks we face, identifies “owners” for each risk, and ensures that risk mitigation plans are in place. The Risk Committee reports to the Board at least annually.
Our Risk Management Department identifies and assesses potential operational hazards and safety and security risks, and facilitates ongoing communication about those risks with the Risk Committee and our executive leaders.
Our Internal Audit Department evaluates the ongoing effectiveness of our key internal controls through periodic audit and review procedures, in coordination with our external auditors.
In fiscal 2014, we created the position of Chief Compliance Officer in our legal department to help ensure that all of our employees’ actions globally comply with all internal policies and applicable laws.
Market Risks

We are exposed to market risks arising from adverse changes in (a) foreign exchange rates, (b) commodity prices affecting the cost of our raw materials and energy, and (c) interest rates. We try to manage risk responsibly through a variety of strategies, including production initiatives and hedging strategies. Our foreign currency hedging contracts are subject to changes in exchange rates, our commodity forward purchase contracts are subject to changes in commodity prices, and some of our debt obligations are subject to changes in interest rates. We discuss these exposures below and also provide a sensitivity analysis as to the effect the changes could have on our results of operations. See Notes 6 and 8 to our Consolidated Financial Statements for details.

ItemSee Note 4 to our Consolidated Financial Statements for details on our grape and agave purchase obligations, which are exposed to commodity price risk, and “Critical Accounting Estimates” in “Item 7. Management'sManagement’s Discussion and Analysis of Financial Condition and Results of Operations
For the information required by this item, referOperations” for a discussion of our pension and other postretirement plans’ exposure to the section entitled "Management's Discussion and Analysis" on pages 32 through 48 of the 2011 Annual Report to Stockholders, and the section entitled “Important Information on Forward-Looking Statements” on page 70 of the 2011 Annual Report to Stockholders, which information is incorporated into this report by reference, and the discussion contained ininterest rate risks. Also see “Item 1A. Risk Factors.”Factors” for details on how economic conditions affecting market risks also affect the demand for and pricing of our products and how we are affected by fluctuations in foreign currency exchange rates.
Foreign Exchange. The more we expand our business outside the United States, the more our financial results will be exposed to exchange rate fluctuations. This exposure includes sales of our brands in currencies other than the dollar and the cost of goods, services, and manpower we purchase in currencies other than the dollar. Because we sell more in local currencies than we purchase, we have a net exposure to changes in the dollar’s value. To buffer these exchange rate fluctuations, we regularly hedge a portion of our foreign currency exposure. But over the long term, our reported financial results will generally be negatively affected by a stronger dollar and positively affected by a weaker dollar.
We estimate that our foreign currency revenue for our largest exposures will exceed our foreign currency expenses by approximately $716 million in fiscal 2015. Foreign exchange rates also affect the carrying value of our foreign-currency-denominated assets and liabilities.
If we did not hedge these foreign currency exposures, our results of operations and financial position would improve when the dollar weakens against foreign currencies and decline when the dollar strengthens against them. But we routinely use foreign

42


currency forward and option contracts to hedge our transactional foreign exchange risk and, in some circumstances, our net asset exposure. If these contracts remain effective, we will not recognize any unrealized gains or losses until we either recognize the underlying hedged transactions in earnings or convert the underlying hedged net asset exposures. At April 30, 2014, our total foreign currency hedges had a notional value of $1,152 million, with a maximum term outstanding of 27 months, and a net unrealized loss of less than $1 million.
As of April 30, 2014, we hedged approximately 70% of our total transactional exposure to foreign exchange fluctuations in 2015 for our major currencies by entering into foreign currency forward contracts. Considering these hedges, we estimate that a 10% increase/decrease in the average value of the dollar in 2015 relative to the fiscal 2014’s effective exchange rates for our significant currency exposures would decrease/increase our fiscal 2015 operating income by approximately $21 million.
Commodity Prices. Commodity prices are affected by weather, supply and demand, and other geopolitical and economic variables. To reduce price volatility, we use deliverable contracts for corn (in which we take physical delivery of the corn underlying each contract), rather than futures contracts or options. We expect to mitigate the effect of some of the increases in our raw material costs through ongoing production and cost saving initiatives and targeted price increases.
Interest Rates. Our cash and cash equivalents ($437 million as of April 30, 2014) and variable-rate debt ($8 million as of April 30, 2014) are exposed to the risk of changes in interest rates. Based on the net balance of these items as of April 30, 2014, a 1% increase in interest rates would result in higher interest expense and higher interest income, leading to about $4 million less interest expense on a net basis.

43



Item 7A.  Quantitative and Qualitative Disclosures about Market Risk
For the information required by this item, refer to the section entitled "Our Market Risks" on pages 38 and 39 of the 2011 Annual Report to Stockholders, which information is incorporated into this report by reference.

Item 8. Financial Statements and Supplementary Data
BROWN-FORMAN CORPORATION
CONSOLIDATED STATEMENTS OF OPERATIONS
(Dollars in millions, except per share amounts)
 
For
Year Ended April 30,2012 2013 2014
Net sales$3,614
 $3,784
 $3,946
Excise taxes891
 935
 955
Cost of sales928
 894
 913
Gross profit1,795
 1,955
 2,078
Advertising expenses395
 408
 436
Selling, general, and administrative expenses610
 650
 686
Amortization expense3
 
 
Other expense (income), net(1) (1) (15)
Operating income788
 898
 971
Interest income3
 3
 2
Interest expense31
 36
 26
Income before income taxes760
 865
 947
Income taxes247
 274
 288
Net income$513
 $591
 $659
Earnings per share:     
Basic$2.39
 $2.77
 $3.08
Diluted$2.37
 $2.75
 $3.06
The accompanying notes are an integral part of the information required by this item, referconsolidated financial statements.


44



BROWN-FORMAN CORPORATION
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(Dollars in millions)
Year Ended April 30,2012 2013 2014
Net income$513
 $591
 $659
Other comprehensive income (loss), net of tax:     
Currency translation adjustments(55) 17
 (4)
Cash flow hedge adjustments11
 3
 (4)
Postretirement benefits adjustments(55) (1) 31
Net other comprehensive income (loss)(99) 19
 23
Comprehensive income$414
 $610
 $682
The accompanying notes are an integral part of the consolidated financial statements.

45


BROWN-FORMAN CORPORATION
CONSOLIDATED BALANCE SHEETS
(Dollars in millions)
April 30,2013 2014
ASSETS   
Cash and cash equivalents$204
 $437
Accounts receivable, less allowance for doubtful accounts of $9 in 2013 and $9 in 2014548
 569
Inventories:   
Barreled whiskey456
 504
Finished goods177
 187
Work in process137
 144
Raw materials and supplies57
 47
Total inventories827
 882
Current deferred tax assets29
 33
Other current assets213
 256
Total current assets1,821
 2,177
Property, plant, and equipment, net450
 526
Goodwill617
 620
Other intangible assets668
 677
Deferred tax assets14
 18
Other assets56
 85
Total assets$3,626
 $4,103
LIABILITIES   
Accounts payable and accrued expenses$451
 $474
Accrued income taxes10
 71
Current deferred tax liabilities7
 8
Short-term borrowings3
 8
Current portion of long-term debt2
 
Total current liabilities473
 561
Long-term debt, less unamortized discount of $3 in 2013 and $3 in 2014997
 997
Deferred tax liabilities180
 102
Accrued pension and other postretirement benefits280
 244
Other liabilities68
 167
Total liabilities1,998
 2,071
Commitments and contingencies

 

STOCKHOLDERS’ EQUITY   
Common stock:   
Class A, voting, $0.15 par value (85,000,000 shares authorized; 85,000,000 shares issued)13
 13
Class B, nonvoting, $0.15 par value (400,000,000 shares authorized; 142,313,000 shares issued)21
 21
Additional paid-in capital71
 81
Retained earnings2,500
 2,894
Accumulated other comprehensive income (loss), net of tax(211) (188)
Treasury stock, at cost (13,606,000 and 13,858,000 shares in 2013 and 2014, respectively)(766) (789)
Total stockholders’ equity1,628
 2,032
Total liabilities and stockholders’ equity$3,626
 $4,103
The accompanying notes are an integral part of the consolidated financial statements.

46


BROWN-FORMAN CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Dollars in millions)
Year Ended April 30,2012 2013 2014
Cash flows from operating activities:     
Net income$513
 $591
 $659
Adjustments to reconcile net income to net cash provided by operations:     
Depreciation and amortization49
 51
 50
Stock-based compensation expense9
 11
 13
Deferred income taxes53
 26
 (5)
Other, net1
 2
 1
Changes in assets and liabilities:     
Accounts receivable2
 (65) (34)
Inventories(88) (105) (67)
Other current assets19
 (22) (43)
Accounts payable and accrued expenses19
 58
 31
Accrued income taxes(13) 17
 60
Noncurrent assets and liabilities(48) (27) (16)
Cash provided by operating activities516
 537
 649
Cash flows from investing activities:     
Additions to property, plant, and equipment(58) (95) (126)
Proceeds from sale of property, plant, and equipment
 
 2
Acquisition of brand names and trademarks(7) (1) (1)
Computer software expenditures(3) (1) (2)
Cash used for investing activities(68) (97) (127)
Cash flows from financing activities:     
Net change in short-term borrowings4
 (1) 5
Repayment of long-term debt(252) (253) (2)
Proceeds from long-term debt
 747
 
Debt issuance costs
 (7) 
Net payments related to exercise of stock-based awards(10) (16) (19)
Excess tax benefits from stock-based awards8
 17
 10
Acquisition of treasury stock(220) 
 (49)
Dividends paid(192) (1,063) (233)
Cash used for financing activities(662) (576) (288)
Effect of exchange rate changes on cash and cash equivalents(15) 2
 (1)
Net increase (decrease) in cash and cash equivalents(229) (134) 233
Cash and cash equivalents, beginning of period567
 338
 204
Cash and cash equivalents, end of period$338
 $204
 $437
Supplemental disclosure of cash paid for:     
Interest$33
 $32
 $28
Income taxes$203
 $252
 $281
The accompanying notes are an integral part of the consolidated financial statements.


47


BROWN-FORMAN CORPORATION
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(Dollars in millions, except per share amounts)
Year Ended April 30,2012 2013 2014
Class A common stock:     
Balance at beginning of year$9
 $9
 $13
Stock split
 4
 
Balance at end of year9
 13
 13
Class B common stock:     
Balance at beginning of year15
 15
 21
Stock split
 6
 
Balance at end of year15
 21
 21
Additional paid-in capital:     
Balance at beginning of year55
 49
 71
Stock-based compensation expense9
 11
 13
Loss on issuance of treasury stock issued under compensation plans(23) (6) (13)
Excess tax benefits from stock-based awards8
 17
 10
Balance at end of year49
 71
 81
Retained earnings:     
Balance at beginning of year2,710
 3,031
 2,500
Stock split
 (18) 
Net income513
 591
 659
Cash dividends ($0.89, $4.98, and $1.09 per share in 2012, 2013, and 2014, respectively)(192) (1,063) (233)
Loss on issuance of treasury stock issued under compensation plans

(41) (32)
Balance at end of year3,031
 2,500
 2,894
Accumulated other comprehensive income (loss), net of tax:     
Balance at beginning of year(131) (230) (211)
Net other comprehensive income (loss)(99) 19
 23
Balance at end of year(230) (211) (188)
Treasury stock, at cost:     
Balance at beginning of year(598) (805) (766)
Stock split
 8
 
Acquisition of treasury stock(220) 
 (49)
Stock issued under compensation plans13
 31
 26
Balance at end of year(805) (766) (789)
Total stockholders’ equity$2,069
 $1,628
 $2,032
Class A common shares outstanding (in thousands):     
Balance at beginning of year56,561
 56,251
 84,446
Stock split
 28,149
 
Acquisition of treasury stock(310) 
 (46)
Stock issued under compensation plans
 46
 62
Balance at end of year56,251
 84,446
 84,462
Class B common shares outstanding (in thousands):     
Balance at beginning of year88,429
 85,823
 129,261
Stock split
 42,951
 
Acquisition of treasury stock(2,851) 
 (661)
Stock issued under compensation plans245
 487
 393
Balance at end of year85,823
 129,261
 128,993
Total common shares outstanding (in thousands)142,074
 213,707
 213,455
The accompanying notes are an integral part of the consolidated financial statements.

48


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in Millions, except Per Share Data)
1. ACCOUNTING POLICIES
We prepare our consolidated financial statements in conformity with accounting principles generally accepted in the United States (GAAP). We also apply the following accounting policies when preparing our consolidated financial statements:
Principles of consolidation. Our consolidated financial statements include the accounts of all subsidiaries in which we have a controlling financial interest. We eliminate all intercompany transactions.
Estimates. To prepare financial statements that conform with GAAP, our management must make informed estimates that affect how we report revenues, expenses, assets, and liabilities, including contingent assets and liabilities. Actual results could (and probably will) differ from these estimates.
Cash equivalents. Cash equivalents include bank demand deposits and all highly liquid investments with original maturities of three months or less.
Allowance for doubtful accounts. We evaluate the collectability of accounts receivable based on a combination of factors. When we are aware of circumstances that may impair a specific customer’s ability to meet its financial obligations, we record a specific allowance to reduce the net recognized receivable to the Consolidatedamount we believe will be collected. We write off the uncollectable amount against the allowance when we have exhausted our collection efforts.
Inventories. We state inventories at the lower of cost or market, with approximately 55% of consolidated inventories being valued using the last-in, first-out (LIFO) method. We value the remainder primarily using the first-in, first-out (FIFO) method. FIFO cost approximates current replacement cost. If we had used the FIFO method for all inventories, they would have been $209 and $216 higher than reported at April 30, 2013 and 2014, respectively.
Because we age most of our whiskeys in barrels for three to six years, we bottle and sell only a portion of our whiskey inventory each year. Following industry practice, we classify all barreled whiskey as a current asset. We include warehousing, insurance, ad valorem taxes, and other carrying charges applicable to barreled whiskey in inventory costs.
We classify bulk wine and agave inventories as work in process.
Property, plant, and equipment. We state property, plant, and equipment at cost less accumulated depreciation. We calculate depreciation on a straight-line basis using our estimates of useful life, which are 2040 years for buildings and improvements; 310 years for machinery, equipment, vehicles, furniture, and fixtures; and 37 years for capitalized software.
We assess our property, plant, and equipment for impairment whenever events or changes in circumstances indicate that the carrying value of those assets may not be recoverable. When we do not expect to recover the carrying value of an asset (or asset group) through undiscounted future cash flows, we write it down to its estimated fair value. We determine fair value using discounted estimated future cash flows, considering market values for similar assets when available.
When we retire or dispose of property, plant, and equipment, we remove its cost and accumulated depreciation from our balance sheet and reflect any gain or loss in operating income. We expense the costs of repairing and maintaining our property, plant, and equipment as we incur them.
Goodwill and other intangible assets. We have obtained most of our brands by acquiring other companies. Upon acquisition, the purchase price is first allocated to identifiable assets and liabilities, including intangible brand names and trademarks (“brand names”), based on estimated fair value, with any remaining purchase price recorded as goodwill. We do not amortize goodwill or intangible assets with indefinite lives. We consider all of our brand names to have indefinite lives.
We assess our goodwill and other indefinite-lived intangible assets for impairment at least annually. If the fair value of an asset is less than its book value, we write it down to its estimated fair value. For goodwill, if the book value of its reporting unit exceeds its estimated fair value, we measure for potential impairment by comparing the implied fair value of the reporting unit’s goodwill, determined in the same manner as in a business combination, to the book value of the goodwill. We estimate the fair value of a reporting unit using discounted estimated future cash flows. We typically estimate the fair value of a brand name using the “relief from royalty” method. We also consider market values for similar assets when available. Considerable management judgment is necessary to estimate fair value, including the selection of assumptions about future cash flows, discount rates, and royalty rates.

49


We have the option, prior to quantifying the fair value of a reporting unit or brand name, to evaluate qualitative factors to assess whether it is more likely than not that our goodwill or brand names are impaired. If we determine that is not the case, then we are not required to quantify the fair value. Considerable management judgment is also required to make that assessment.
Foreign currency translation. The U.S. dollar is the functional currency for most of our consolidated operations. For those operations, we report all gains and losses from foreign currency transactions in current income. The local currency is the functional currency for some foreign operations. For those investments, we report cumulative translation effects as a component of accumulated other comprehensive income (loss), a component of stockholders’ equity.
Revenue recognition. We recognize revenue when title and risk of loss pass to the customer, typically when the product is shipped. Some sales contracts contain customer acceptance provisions that grant a right of return on the basis of either subjective or objective criteria. We record revenue net of estimated sales returns, allowances, and discounts.
Excise taxes. Our sales are subject to excise taxes, which we collect from our customers and remit to governmental authorities. We present these taxes on a gross basis (included in net sales and costs before gross profit) in the consolidated statement of operations.
Cost of sales. Cost of sales includes the costs of receiving, producing, inspecting, warehousing, insuring, and shipping goods sold during the period.
Shipping and handling fees and costs. We report the amounts we bill to our customers for shipping and handling as net sales, and we report the costs we incur for shipping and handling as cost of sales.
Advertising costs. We expense the costs of advertising during the year when the advertisements first take place.
Selling, general, and administrative expenses. Selling, general, and administrative expenses include the costs associated with our sales force, administrative staff and facilities, and other expenses related to our non-manufacturing functions.
Income taxes. We base our annual provision for income taxes on the pre-tax income reflected in our consolidated statement of operations. We establish deferred tax liabilities or assets for temporary differences between GAAP and tax reporting bases and later adjust them to reflect changes in tax rates expected to be in effect when the temporary differences reverse. We record a valuation allowance as necessary to reduce a deferred tax to the amount that we believe is more likely than not to be realized. We do not provide deferred income taxes on undistributed earnings of foreign subsidiaries that we expect to permanently reinvest. We record a deferred tax charge in prepaid taxes for the difference between GAAP and tax reporting bases with respect to the elimination of intercompany profit in ending inventory.
We assess our uncertain income tax positions using a two-step process. First, we evaluate whether the tax position will more likely than not, based on its technical merits, be sustained upon examination, including resolution of any related appeals or litigation. For a tax position that does not meet this first criterion, we recognize no tax benefit. For a tax position that does meet the first criterion, we recognize a tax benefit in an amount equal to the largest amount of benefit that we believe has more than a 50% likelihood of being realized upon ultimate resolution. We record interest and penalties on uncertain tax positions as income tax expense.
Earnings per share. We calculate basic earnings per share by dividing net income available to common stockholders by the weighted average number of common shares outstanding during the period. Diluted earnings per share further includes the dilutive effect of stock-based compensation awards, including stock options, stock-settled stock appreciation rights, restricted stock units, deferred stock units, and shares of restricted stock. We calculate that dilutive effect using the “treasury stock method” (as defined by GAAP).
The following table presents information concerning basic and diluted earnings per share:
 2012 2013 2014
Net income available to common stockholders$513
 $591
 $659
Share data (in thousands):     
Basic average common shares outstanding214,529
 213,369
 213,454
Dilutive effect of stock-based awards1,554
 1,617
 1,628
Diluted average common shares outstanding216,083
 214,986
 215,082
      
Basic earnings per share$2.39
 $2.77
 $3.08
Diluted earnings per share$2.37
 $2.75
 $3.06

50


We excluded common stock-based awards for approximately 436,000 shares, 398,000 shares, and 309,000 shares from the calculation of diluted earnings per share for 2012, 2013, and 2014, respectively, because they were not dilutive for those periods under the treasury stock method.
We try to limit the source of shares for stock-based compensation awards to treasury shares that we purchase from time to time on the open market (at times in connection with a publicly announced share repurchase program), in private transactions, or otherwise. If we determine that the timing of such purchases may unduly affect the market price of the shares, the purchases may be spread over a period of time sufficient to minimize such effect. We may use newly-issued shares to cover exercises or redemptions of awards, and then purchase an equal number of shares on the open market or otherwise as quickly as is reasonably practicable thereafter. This practice minimizes long-term dilution to our stockholders.
Recent accounting pronouncements. During fiscal 2014, we adopted new guidance for disclosures about offsetting assets and liabilities and for reporting amounts reclassified out of accumulated other comprehensive income. Our adoption of the new guidance had no material impact on our financial statements.
On May 28, 2014, the Financial Statements, NotesAccounting Standards Board issued new guidance on the recognition of revenue from contracts with customers. We are currently evaluating the potential impact on our financial statements of the new guidance, which will become effective for us beginning fiscal 2018.
2. BALANCE SHEET INFORMATION
Supplemental information on our year-end balance sheets is as follows:
April 30,2013 2014
Other current assets:   
Prepaid taxes$123
 $172
Other90
 84
 $213
 $256
Property, plant, and equipment:   
Land$70
 $72
Buildings351
 381
Equipment487
 534
Construction in process48
 67
 956
 1,054
Less accumulated depreciation506
 528
 $450
 $526
Accounts payable and accrued expenses:   
Accounts payable, trade$133
 $134
Accrued expenses:   
Advertising and promotion85
 107
Compensation and commissions106
 111
Excise and other non-income taxes65
 57
Self-insurance losses11
 10
Postretirement benefits6
 7
Interest9
 7
Other36
 41
 318
 340
 $451
 $474
Other liabilities:   
Deferred benefit – tax (Note 11)$
 $90
Other68
 77
 $68
 $167


51


3. GOODWILL AND OTHER INTANGIBLE ASSETS
The following table shows the changes in the amounts recorded as goodwill (which includes no accumulated impairment losses) over the past two years:
Balance as of April 30, 2012$617
Foreign currency translation adjustment
Balance as of April 30, 2013617
Foreign currency translation adjustment3
Balance as of April 30, 2014$620
As of April 30, 2013 and 2014, our other intangible assets consisted of trademarks and brand names, all with indefinite useful lives.
Amortization expense related to Consolidated Financial Statements, Reportsfinite-lived intangible assets (which expired during 2012) was $3 in 2012.
4. COMMITMENTS AND CONTINGENCIES
Commitments. We made rental payments for real estate, vehicles, and office, computer, and manufacturing equipment under operating leases of $22, $22, and $24 during 2012, 2013, and 2014, respectively. We have commitments related to minimum lease payments of $17 in 2015, $12 in 2016, $8 in 2017, $4 in 2018, $3 in 2019, and $5 after 2019.
We have contracted with various growers and wineries to supply some of our future grape and bulk wine requirements. Many of these contracts call for prices to be adjusted annually up or down, according to market conditions. Some contracts set a fixed purchase price that might be higher or lower than prevailing market prices. We have total purchase obligations related to both types of contracts of $7 in 2015, $5 in 2016, $4 in 2017, $1 in 2018, $1 in 2019, and $1 after 2019.
We also have contracts for the purchase of agave, which is used to produce tequila. These contracts provide for prices to be determined based on market conditions at the time of harvest, which, although not specified, is expected to occur over the next 10 years. As of April 30, 2014, based on current market prices, obligations under these contracts total $9.
Contingencies. We operate in a litigious environment, and we are sued in the normal course of business. Sometimes plaintiffs seek substantial damages. Significant judgment is required in predicting the outcome of these suits and claims, many of which take years to adjudicate. We accrue estimated costs for a contingency when we believe that a loss is probable and we can make a reasonable estimate of the loss, and then adjust the accrual as appropriate to reflect changes in facts and circumstances. We do not believe it is reasonably possible that these loss contingencies, individually or in the aggregate, would have a material adverse effect on our financial position, results of operations, or liquidity. No material accrued loss contingencies are recorded as of April 30, 2014.
Guaranty. We have guaranteed the repayment by a third-party importer of its obligation under a bank credit facility that it uses in connection with its importation of our products in a foreign market. If the importer were to default on that obligation, which we believe is unlikely, our maximum possible exposure under the existing terms of the guaranty would be approximately $42 (subject to changes in foreign currency exchange rates). Both the fair value and carrying amount of the guaranty are insignificant.
As of April 30, 2014, our actual exposure under the guaranty of the importer’s obligation is approximately $18. We also have accounts receivable from that importer of approximately $22 at that date, which we expect to collect in full and according to agreed-upon terms.
Based on the financial support we provide to it, we believe the importer meets the definition of a variable interest entity. However, because we do not control this entity, it is not included in our consolidated financial statements.

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5. DEBT AND CREDIT FACILITIES
Our long-term debt (net of unamortized discount) consisted of:
April 30,2013 2014
2.50% senior notes, due in fiscal 2016$249
 $249
1.00% senior notes, due in fiscal 2018249
 249
2.25% senior notes, due in fiscal 2023249
 249
3.75% senior notes, due in fiscal 2043250
 250
Other2
 
 999
 997
Less current portion2
 
 $997
 $997
Debt payments required over the next five fiscal years consist of $0 in 2015, $250 in 2016, $0 in 2017, $250 in 2018, $0 in 2019, and $500 after 2019.
The senior notes contain terms and covenants customary of these types of unsecured securities, including limitations on the amount of secured debt we can issue.
We have a committed revolving credit agreement with various U.S. and international banks for $800 that expires in November 2018. Its most restrictive quantitative covenant requires that the ratio of our consolidated EBITDA (as defined in the agreement) to consolidated interest expense not be less than 3 to 1. At April 30, 2014, we were well within this covenant’s parameters and had no borrowing outstanding under this facility.
On February 25, 2013, we redeemed, in full, our 5.00% notes due in fiscal 2014 by exercising a “make whole” call provision of the notes. In connection with the redemption, we incurred costs of $9, which is reflected as interest expense in the accompanying consolidated statement of operations for fiscal 2013.
6. FAIR VALUE MEASUREMENTS
Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants at the measurement date. We categorize the fair values of assets and liabilities into three levels based upon the assumptions (inputs) used to determine those values. Level 1 provides the most reliable measure of fair value, while Level 3 generally requires significant management judgment. The three levels are:
Level 1 Quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2 Observable inputs other than those included in Level 1, such as quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets and liabilities in inactive markets, or other inputs that are observable or can be derived from or corroborated by observable market data.
Level 3 Unobservable inputs supported by little or no market activity.

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The following table summarizes the assets and liabilities measured at fair value on a recurring basis:
 Level 1 Level 2 Level 3 Total
April 30, 2013:       
Assets:       
Currency derivatives$
 $5
 $
 $5
Liabilities:       
Currency derivatives
 4
 
 4
Short-term borrowings
 3
 
 3
Current portion of long-term debt
 2
 
 2
Long-term debt
 1,011
 
 1,011
April 30, 2014:       
Assets:       
Currency derivatives
 7
 
 7
Liabilities:       
Currency derivatives
 7
 
 7
Short-term borrowings
 8
 
 8
Long-term debt
 963
 
 963
We determine the fair values of our currency derivatives (forwards and options) using standard valuation models. The significant inputs used in these models are readily available in public markets or can be derived from observable market transactions. Inputs used in these standard valuation models include the applicable exchange rate, forward rates, and discount rates. The standard valuation model for foreign currency options also uses implied volatility as an additional input. The discount rates are based on historical U.S. Treasury rates, and the implied volatility specific to individual foreign currency options is based on quoted rates from financial institutions.
The fair value of short-term borrowings approximates their carrying value. We determine the fair value of long-term debt primarily based on the prices at which similar debt has recently traded in the market and also considering the overall market conditions on the date of valuation.
We measure some assets and liabilities at fair value on a nonrecurring basis. That is, we do not measure them at fair value on an ongoing basis, but we do adjust them to fair value in some circumstances (for example, when we determine that an asset is impaired). No material nonrecurring fair value measurements were required during the periods presented in these financial statements.
7. FAIR VALUE OF FINANCIAL INSTRUMENTS
The fair values of cash, cash equivalents, and short-term borrowings approximate the carrying amounts due to the short maturities of these instruments. We determine the fair values of currency derivatives and long-term debt as discussed in Note 6.
Below is a comparison of the fair values and carrying amounts of these instruments:
 2013 2014
April 30,
Carrying
Amount
 
Fair
Value
 
Carrying
Amount
 
Fair
Value
Assets:       
Cash and cash equivalents$204
 $204
 $437
 $437
Currency derivatives5
 5
 7
 7
Liabilities:       
Currency derivatives4
 4
 7
 7
Short-term borrowings3
 3
 8
 8
Current portion of long-term debt2
 2
 
 
Long-term debt997
 1,011
 997
 963

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8. DERIVATIVE FINANCIAL INSTRUMENTS
Our multinational business exposes us to global market risks, including the effect of fluctuations in currency exchange rates, commodity prices, and interest rates. We use derivatives to help manage financial exposures that occur in the normal course of business. We formally document the purpose of each derivative contract, which includes linking the contract to the financial exposure it is designed to mitigate. We do not hold or issue derivatives for trading or speculative purposes.
We use currency derivative contracts to limit our exposure to the currency exchange risk that we cannot mitigate internally by using netting strategies. We designate most of these contracts as cash flow hedges of forecasted transactions (expected to occur within three years). We record all changes in the fair value of cash flow hedges (except any ineffective portion) in accumulated other comprehensive income (AOCI) until the underlying hedged transaction occurs, at which time we reclassify that amount into earnings. We assess the effectiveness of these hedges based on changes in forward exchange rates. The ineffective portion of the changes in fair value of our hedges (recognized immediately in earnings) during the periods presented in this report was not material.
We do not designate some of our currency derivatives as hedges because we use them to at least partially offset the immediate earnings impact of changes in foreign exchange rates on existing assets or liabilities. We immediately recognize the change in fair value of these contracts in earnings.
We had outstanding currency derivatives, related primarily to our euro, British pound, Russian ruble, and Australian dollar exposures, with notional amounts totaling $686 and $1,152 at April 30, 2013 and 2014, respectively.
We use forward purchase contracts with suppliers to protect against corn price volatility. We expect to physically take delivery of the corn underlying each contract and use it for production over a reasonable period of time. Accordingly, we account for these contracts as normal purchases rather than derivative instruments.
From time to time, we manage our interest rate risk with swap contracts. However, no such swaps were outstanding at April 30, 2013 or 2014.
The following table presents the pre-tax impact that changes in the fair value of our derivative instruments had on AOCI and earnings in 2013 and 2014:
 Classification in Statement of Operations 2013 2014
Currency derivatives designated as cash flow hedges:     
Net gain (loss) recognized in AOCIn/a $7
 $(7)
Net gain (loss) reclassified from AOCI into earningsNet sales 1
 
Interest rate swaps designated as fair value hedges:     
Net gain (loss) recognized in earningsInterest expense 2
 
Derivatives not designated as hedging instruments:     
Currency derivatives – net gain (loss) recognized in earningsNet sales 
 1
Currency derivatives – net gain (loss) recognized in earningsOther income (2) 10
Commodity derivatives – net gain (loss) recognized in earningsCost of sales 4
 
We expect to reclassify $4 of deferred net losses recorded in AOCI as of April 30, 2014, to earnings during fiscal 2015. This reclassification would offset the anticipated earnings impact of the underlying hedged exposures. The actual amounts that we ultimately reclassify to earnings will depend on the exchange rates in effect when the underlying hedged transactions occur. The maximum term of outstanding derivative contracts was 24 months and 27 months at April 30, 2013 and 2014, respectively.

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The following table presents the fair values of our derivative instruments as of April 30, 2013 and 2014.
 Balance Sheet Classification 
Fair Value of
Derivatives in a
Gain Position
 
Fair Value of
Derivatives in a
Loss Position
April 30, 2013:     
Designated as cash flow hedges:     
Currency derivativesOther current assets $6
 $(2)
Currency derivativesOther assets 2
 
Currency derivativesAccrued expenses 2
 (5)
Currency derivativesOther liabilities 
 (1)
Not designated as hedges:     
Currency derivativesAccrued expenses 
 (1)
April 30, 2014:     
Designated as cash flow hedges:     
Currency derivativesOther current assets 6
 (6)
Currency derivativesOther assets 2
 
Currency derivativesAccrued expenses 2
 (6)
Currency derivativesOther liabilities 
 (4)
Not designated as hedges:     
Currency derivativesOther current assets 5
 
Currency derivativesAccrued expenses 1
 
The fair values reflected in the above table are presented on a gross basis. However, as discussed further below, the fair values of those instruments that are subject to net settlement agreements are presented on a net basis in the accompanying consolidated balance sheets.
Credit risk. We are exposed to credit-related losses if the counterparties to our derivative contracts default. This credit risk is limited to the fair value of the contracts. To manage this risk, we contract only with major financial institutions that have earned investment-grade credit ratings and with whom we have standard International Swaps and Derivatives Association (ISDA) agreements that allow for net settlement of the derivative contracts. Also, we have established counterparty credit guidelines that are regularly monitored and that provide for reports to senior management according to prescribed guidelines, and we monetize contracts when we believe it is warranted. Because of these safeguards, we believe the risk of loss from counterparty default to be immaterial.
Some of our derivative instruments require us to maintain a specific level of creditworthiness, which we have maintained. If our creditworthiness were to fall below that level, then the counterparties to our derivative instruments could request immediate payment or collateralization for derivative instruments in net liability positions. The aggregate fair value of all derivatives with creditworthiness requirements that were in a net liability position was $2 and $6 at April 30, 2013 and 2014, respectively.
Offsetting. As noted above, our derivative contracts are governed by ISDA agreements that allow for net settlement of derivative contracts with the same counterparty. It is our policy to present the fair values of current derivatives (i.e., those with a remaining term of 12 months or less) with the same counterparty on a net basis in the balance sheet. Similarly, we present the fair values of noncurrent derivatives with the same counterparty on a net basis. Current derivatives are not netted with noncurrent derivatives in the balance sheet. The following table summarizes the gross and net amounts of our derivative contracts.

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Gross Amounts of Recognized Assets (Liabilities)
 
Gross Amounts Offset in Balance Sheet
 
Net Amounts Presented in Balance Sheet
 
Gross Amounts Not Offset in Balance Sheet
 Net Amounts
April 30, 2013:         
Derivative assets$10
 $(5) $5
 $(2) $3
Derivative liabilities(9) 5
 (4) 2
 (2)
April 30, 2014:         
Derivative assets17
 (10) 7
 (2) 5
Derivative liabilities(17) 10
 (7) 2
 (5)
No cash collateral was received or pledged related to our derivative contracts as of April 30, 2013 or 2014.
9. PENSION AND OTHER POSTRETIREMENT BENEFITS
We sponsor various defined benefit pension plans as well as postretirement plans providing retiree health care and retiree life insurance benefits. Below, we discuss our obligations related to these plans, the assets dedicated to meeting the obligations, and the amounts we recognized in our financial statements as a result of sponsoring these plans.
Obligations. We provide eligible employees with pension and other postretirement benefits based on factors such as years of service and compensation level during employment. The pension obligation shown below (“projected benefit obligation”) consists of: (a) benefits earned by employees to date based on current salary levels (“accumulated benefit obligation”); and (b) benefits to be received by employees as a result of expected future salary increases. (The obligation for medical and life insurance benefits is not affected by future salary increases.) The following table shows how the present value of our obligation changed during each of the last two years.
 
Pension
Benefits
 
Medical and Life
Insurance Benefits
 2013 2014 2013 2014
Obligation at beginning of year$727
 $783
 $62
 $74
Service cost20
 21
 2
 2
Interest cost35
 31
 3
 3
Net actuarial loss (gain)45
 4
 10
 3
Plan amendments4
 
 
 (10)
Retiree contributions
 
 2
 1
Benefits paid(48) (54) (5) (4)
Obligation at end of year$783
 $785
 $74
 $69
Service cost represents the present value of the benefits attributed to service rendered by employees during the year. Interest cost is the increase in the present value of the obligation due to the passage of time. Net actuarial loss (gain) is the change in value of the obligation resulting from experience different from that assumed or from a change in an actuarial assumption. (We discuss actuarial assumptions used at the end of this note.) Plan amendments may also change the value of the obligation.
As shown in the previous table, the change in the value of our pension and other postretirement benefit obligations also includes the effect of benefit payments and retiree contributions. Expected benefit payments (net of retiree contributions) over the next 10 years are as follows:
 
Pension
Benefits
 
Medical and Life
Insurance Benefits
2015$45
 $3
201647
 3
201748
 3
201850
 3
201954
 4
2020 – 2024284
 20
Assets. We invest in specific assets to fund our pension benefit obligations. Our investment goal is to earn a total return that, over time, will grow assets sufficiently to fund our plans’ liabilities, after providing appropriate levels of contributions and accepting prudent levels of investment risk. To achieve this goal, plan assets are invested primarily in funds or portfolios of funds actively

57


managed by outside managers. Investment risk is managed by company policies that require diversification of asset classes, manager styles, and individual holdings. We measure and monitor investment risk through quarterly and annual performance reviews, and through periodic asset/liability studies.
Asset allocation is the most important method for achieving our investment goals and is based on our assessment of the plans’ long-term return objectives and the appropriate balances needed for liquidity, stability, and diversification. The following table shows the fair value of pension plan assets by category, as well as the actual and target allocations, as of April 30, 2013 and 2014. (Fair value levels are defined in Note 6.)
         Allocation by Asset Class
 Level 1 Level 2 Level 3 Total Actual Target
April 30, 2013:           
Commingled trust funds1:
           
Equity funds$
 $279
 $
 $279
 49% 47%
Fixed income funds
 196
 
 196
 34% 35%
Real estate funds
 20
 28
 48
 8% 8%
Short-term investments
 3
 
 3
 1% %
Total commingled trust funds
 498
 28
 526
 92% 90%
Hedge funds2

 
 26
 26
 4% 5%
Private equity3

 
 21
 21
 4% 5%
Total$
 $498
 $75
 $573
 100% 100%
April 30, 2014:           
Commingled trust funds1:
           
Equity funds$
 $235
 $
 $235
 38% 38%
Fixed income funds
 196
 
 196
 32% 35%
Real estate funds
 21
 32
 53
 9% 8%
Short-term investments
 3
 
 3
 1% %
Total commingled trust funds
 455
 32
 487
 80% 81%
Hedge funds2

 
 30
 30
 5% 5%
Private equity3

 
 25
 25
 4% 5%
Equity securities63
 
 
 63
 11% 9%
Total$63
 $455
 $87
 $605
 100% 100%
1Commingled trust fund valuations are based on the net asset value (NAV) of the funds as determined by the administrator of the fund and reviewed by us. NAV represents the underlying assets owned by the fund, minus liabilities and divided by the number of shares or units outstanding.
2Hedge fund valuations are based primarily on the NAV of the funds as determined by fund administrators and reviewed by us. During our review, we determine whether it is necessary to adjust a valuation for inherent liquidity and redemption issues that may exist within a fund’s underlying assets or fund unit values.
3As of April 30, 2013 and 2014, consists only of limited partnership interests, which are valued at the percentage ownership of total partnership equity as determined by the general partner. These valuations require significant judgment due to the absence of quoted market prices, the inherent lack of liquidity, and the long-term nature of these investments.

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The following table shows how the fair value of the Level 3 assets changed during each of the last two years.
 
Real Estate
Funds
 
Hedge
Funds
 
Private
Equity
 Total
Balance as of April 30, 2012$26
 $24
 $17
 $67
Return on assets held at end of year2
 2
 2
 6
Purchases and settlements
 
 4
 4
Sales and settlements
 
 (2) (2)
Balance as of April 30, 201328
 26
 21
 75
Return on assets held at end of year4
 2
 4
 10
Purchases and settlements
 2
 3
 5
Sales and settlements
 
 (3) (3)
Balance as of April 30, 2014$32
 $30
 $25
 $87
The following table shows how the total fair value of all pension plan assets changed during each of the last two years. (We do not have assets set aside for postretirement medical or life insurance benefits.)
 
Pension
Benefits
 
Medical and Life
Insurance Benefits
 2013 2014 2013 2014
Fair value at beginning of year$508
 $573
 $
 $
Actual return on plan assets68
 53
 
 
Retiree contributions
 
 2
 1
Company contributions45
 33
 3
 3
Benefits paid(48) (54) (5) (4)
Fair value at end of year$573
 $605
 $
 $
We currently expect to contribute $14 to our pension plans and $3 to our postretirement medical and life insurance benefit plans during 2015.
Funded status. The funded status of a plan refers to the difference between its assets and its obligations. The following table shows the funded status of our plans.
 
Pension
Benefits
 
Medical and Life
Insurance Benefits
 2013 2014 2013 2014
Assets$573
 $605
 $
 $
Obligations(783) (785) (74) (69)
Funded status$(210) $(180) $(74) $(69)

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The funded status is recorded on the accompanying consolidated balance sheets as follows:
  

Pension Benefits
 
Medical and Life
Insurance Benefits
  2013 2014 2013 2014
Other assets $2
 $2
 $
 $
Accounts payable and accrued expenses (3) (4) (3) (3)
Accrued postretirement benefits (209) (178) (71) (66)
Net liability $(210) $(180) $(74) $(69)
Accumulated other comprehensive income (loss), before tax:        
Net actuarial gain (loss) $(336) $(296) $(11) $(14)
Prior service credit (cost) (7) (5) (5) 5
  $(343) $(301) $(16) $(9)
The following table compares our pension plans that have assets in excess of their accumulated benefit obligations with those whose assets are less than their obligations. (As discussed above, we have no assets set aside for postretirement medical or life insurance benefits.)
 Plan Assets 
Accumulated
Benefit
Obligation
 
Projected
Benefit
Obligation
 2013 2014 2013 2014 2013 2014
Plans with assets in excess of accumulated benefit obligation$52
 $52
 $48
 $49
 $50
 $50
Plans with accumulated benefit obligation in excess of assets521
 553
 647
 640
 733
 735
Total$573
 $605
 $695
 $689
 $783
 $785
Pension expense. The following table shows the components of the pension expense recognized during each of the last three years. The amount for each year includes amortization of the prior service cost/credit and net actuarial loss/gain included in accumulated other comprehensive loss as of the beginning of the year.
 Pension Benefits
 2012 2013 2014
Service cost$16
 $20
 $21
Interest cost34
 35
 31
Expected return on plan assets(40) (41) (40)
Amortization of:     
Prior service cost (credit)1
 1
 1
Net actuarial loss (gain)19
 28
 31
Net expense$30
 $43
 $44
The prior service cost/credit, which represents the effect of plan amendments on benefit obligations, is amortized on a straight-line basis over the average remaining service period of the employees expected to receive the benefits. The net actuarial loss/gain results from experience different from that assumed or from a change in actuarial assumptions (including the difference between actual and expected return on plan assets), and is amortized over at least that same period. The estimated amount of prior service cost and net actuarial loss that will be amortized from accumulated other comprehensive loss into pension expense in 2015 is $1 and $23, respectively.

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Other postretirement benefit expense. The following table shows the components of the postretirement medical and life insurance benefit expense that we recognized during each of the last three years.
 Medical and Life Insurance Benefits
 2012 2013 2014
Service cost$2
 $2
 $2
Interest cost3
 3
 3
Amortization of prior service cost (credit)
 1
 
Net expense$5
 $6
 $5
Other comprehensive income (loss). Prior service cost/credit and net actuarial loss/gain are recognized in other comprehensive income or loss (OCI) during the period in which they arise. These amounts are later amortized from accumulated OCI into pension and other postretirement benefit expense over future periods as described above. The following table shows the pre-tax effect of these amounts on OCI during each of the last three years:
 Pension Benefits 
Medical and Life
Insurance Benefits
 2012 2013 2014 2012 2013 2014
Prior service credit (cost)$(1) $(4) $
 $
 $
 $10
Net actuarial gain (loss)(102) (18) 9
 (4) (10) (3)
Amortization reclassified to earnings:           
Prior service cost (credit)1
 1
 1
 
 1
 
Net actuarial loss (gain)19
 28
 31
 
 
 
Net amount recognized in OCI$(83) $7
 $41
 $(4) $(9) $7
Assumptions and sensitivity. We use various assumptions to determine the obligations and expense related to our pension and other postretirement benefit plans. The weighted-average assumptions used in computing benefit plan obligations as of the end of the last two years were as follows:
 

Pension Benefits
 
Medical and Life
Insurance Benefits
 2013 2014 2013 2014
Discount rate4.08% 4.46% 4.36% 4.67%
Rate of salary increase4.00% 4.00% n/a
 n/a
The weighted-average assumptions used in computing benefit plan expense during each of the last three years were as follows:
 Pension Benefits 
Medical and Life
Insurance Benefits
 2012 2013 2014 2012 2013 2014
Discount rate5.67% 4.92% 4.08% 5.59% 4.84% 4.36%
Rate of salary increase4.00% 4.00% 4.00% n/a
 n/a
 n/a
Expected return on plan assets8.25% 7.75% 7.50% n/a
 n/a
 n/a
The discount rate represents the interest rate used to discount the cash-flow stream of benefit payments to a net present value as of the calculation date. A lower assumed discount rate increases the present value of the benefit obligation. We determined the discount rate using a yield curve based on the interest rates of high-quality debt securities with maturities corresponding to the expected timing of our benefit payments.
The assumed rate of salary increase reflects the expected average annual increase in salaries as a result of inflation, merit increases, and promotions over the service period of the plan participants. A lower assumed rate decreases the present value of the benefit obligation.
The expected return on plan assets represents the long-term rate of return that we assume will be earned over the life of the pension assets. The assumption reflects expected capital market returns for each asset class, which are based on historical returns, adjusted for the expected effects of diversification and active management (net of fees).

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The assumed health care cost trend rates as of the end of the last two years were as follows:
 
Medical and Life
Insurance Benefits
 2013 2014
Health care cost trend rate assumed for next year:   
Present rate before age 658.0% 8.0%
Present rate age 65 and after7.0% 7.0%
We project health care cost trend rates to decline gradually to 5.0% by 2021 and to remain level after that. Assumed health care cost trend rates have a significant effect on the amounts reported for postretirement medical plans. A 1% increase in assumed health care cost trend rates would have increased the accumulated postretirement benefit obligation as of April 30, 2014, by $7 and the aggregate service and interest costs for 2014 by $1. A 1% decrease in assumed health care cost trend rates would have decreased the accumulated postretirement benefit obligation as of April 30, 2014, by $6 and the aggregate service and interest costs for 2014 by $1.
Savings plans. We also sponsor various defined contribution benefit plans that together cover substantially all U.S. employees. Employees can make voluntary contributions in accordance with their respective plans, which include a 401(k) tax deferral option. We match a percentage of each employee’s contributions in accordance with plan terms. We expensed $8, $9, and $10 for matching contributions during 2012, 2013, and 2014, respectively.
International plans. The information presented above for defined benefit plans and defined contribution benefit plans reflects amounts for U.S. plans only. Information about similar international plans is not presented due to immateriality.
10. STOCK-BASED COMPENSATION
The Brown-Forman 2013 Omnibus Compensation Plan is our incentive compensation plan, which is designed to reward its participants (including our eligible officers, employees, and non-employee directors) for company performance. Under the Plan, we can grant stock-based incentive awards for up to 8,300,000 shares of common stock to eligible participants until July 28, 2023. As of April 30, 2014, awards for approximately 7,760,000 shares remain available for issuance under the Plan. We try to limit the source of shares delivered to participants under the Plan to treasury shares that we purchase from time to time on the open market, in private transactions, or otherwise.
The following table presents information about stock options and stock-settled stock appreciation rights (SSARs) granted under the Plan (or its predecessor plans) as of April 30, 2014, and for the year then ended:
 
Number of
Underlying
Shares
(in thousands)
 
Weighted
Average
Exercise Price
per Award
 
Weighted
Average
Remaining
Contractual
Term (years)
 
Aggregate
Intrinsic Value
Outstanding at April 30, 20134,587
 $37.22
    
Granted414
 72.42
    
Exercised(919) 29.63
    
Forfeited or expired(19) 55.23
    
Outstanding at April 30, 20144,063
 $42.44
 5.1 $193
Exercisable at April 30, 20142,537
 $33.31
 3.6 $143
The total intrinsic value of options and SSARs exercised during 2012, 2013, and 2014 was $29, $52, and $48, respectively.

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We grant stock options and SSARs at an exercise price equal to the market price of the underlying stock on the grant date. Stock options and SSARs become exercisable after 3 years from the first day of the fiscal year of grant and expire 7 years after that date. The grant-date fair values of these awards granted during 2012, 2013, and 2014 were $9.40, $10.70, and $14.84 per award, respectively. We estimated the fair values using the Black-Scholes pricing model with the following assumptions:
 2012 2013 2014
Risk-free interest rate1.9% 0.9% 1.9%
Expected volatility23.6% 22.9% 22.5%
Expected dividend yield1.9% 1.9% 1.8%
Expected term (years)6.00
 6.50
 6.75
We have also granted restricted stock units (RSUs), deferred stock units (DSUs), and shares of performance-based restricted stock (PBRS) under the Plan (or its predecessor plans). Approximately 365,000 shares underlying these awards, with a weighted-average remaining vesting period of 2.0 years, were nonvested at April 30, 2014. The following table summarizes the changes in the number of shares underlying these awards during 2014:
 
Number of
Underlying Shares
(in thousands)
 
Weighted
Average
Fair Value at
Grant Date
Nonvested at April 30, 2013314
 $46.41
Granted149
 74.34
Adjusted for dividends or performance30
 47.65
Vested(127) 40.24
Forfeited(1) 57.40
Nonvested at April 30, 2014365
 $60.04
For PBRS awards granted in 2014 and 2013, performance is measured based on the relative ranking of the total shareholder return of our Class B common stock during the three-year performance period compared to that of the companies within the Standard & Poor’s Consumer Staples Index at the end of the performance period, with specific payout levels ranging from 50% to 150%.
The total fair value of RSUs, PBRS awards, and DSUs vested during 2012, 2013, and 2014 was $2, $5, and $11, respectively.
The accompanying consolidated statements of operations reflect compensation expense related to stock-based incentive awards on a pre-tax basis of $9 in 2012, $11 in 2013, and $13 in 2014, partially offset by deferred income tax benefits of $4 in 2012, $4 in 2013, and $5 in 2014. As of April 30, 2014, there was $14 of total unrecognized compensation cost related to non-vested stock-based compensation. That cost is expected to be recognized over a weighted-average period of 2.6 years.
11. INCOME TAXES
We incur income taxes on the earnings of our U.S. and foreign operations. The following table, based on the locations of the taxable entities from which sales were derived (rather than the location of customers), presents the U.S. and foreign components of our income before income taxes:
 2012 2013 2014
United States$660
 $751
 $797
Foreign100
 114
 150
 $760
 $865
 $947
The income shown above was determined according to GAAP. Because those standards sometimes differ from the tax rules used to calculate taxable income, there are differences between: (a) the amount of taxable income and pretax financial income for a year; and (b) the tax bases of assets or liabilities and their amounts as recorded in our financial statements. As a result, we recognize a current tax liability for the estimated income tax payable on the current tax return, and deferred tax liabilities (income tax payable on income that will be recognized on future tax returns) and deferred tax assets (income tax refunds from deductions that will be recognized on future tax returns) for the estimated effects of the differences mentioned above.

63


Deferred tax assets and liabilities as of the end of each of the last two years were as follows:
 2013 2014
April 30,   
Deferred tax assets:   
Postretirement and other benefits$136
 $139
Accrued liabilities and other26
 30
Inventories8
 8
Loss and credit carryforwards39
 52
Valuation allowance(25) (34)
Total deferred tax assets, net184
 195
Deferred tax liabilities:   
Intangible assets(258) (184)
Property, plant, and equipment(50) (49)
Other(20) (21)
Total deferred tax liabilities(328) (254)
Net deferred tax liability$(144) $(59)
As of April 30, 2014, the gross amounts of loss carryforwards include a $56 net operating loss in Brazil (no expiration); a U.K. non-trading loss of $40 (no expiration); a $38 net operating loss in Mexico (expires in varying amounts between 2015 and 2017); and other foreign net operating losses of $27 (expiring in varying amounts between fiscal 2016 and fiscal 2024).
The $34 valuation allowance at April 30, 2014 ($25 at April 30, 2013), relates primarily to a $19 net operating loss in Brazil which increased $6 in 2014. Although the Brazil losses can be carried forward indefinitely, it is uncertain that we will realize sufficient taxable income to allow us to use these losses. The valuation allowance also includes $7 related to other foreign net operating losses that expire between 2015 and fiscal 2023 which increased $3 in 2014 primarily due to net operating losses in Mexico that expire between 2015 and 2017. The remaining valuation allowance relates to an $8 non-trading loss carryforward in the United Kingdom that was generated during fiscal 2009. Although the non-trading losses can be carried forward indefinitely, we know of no significant transactions that will let us use them.
During 2014, we deferred a tax benefit of $95 that resulted primarily from the release of certain deferred tax liabilities in connection with an intercompany transfer of assets, composed primarily of an intangible asset. We are amortizing the deferred benefit to tax expense over approximately six years for financial reporting purposes, in accordance with Accounting Standard Codification (ASC) 740-10-25-3(e) (Income Taxes) and ASC 810-45-8 (Consolidation). The remaining balance of the deferred benefit, which is included in “other liabilities” on the accompanying balance sheet, was $90 as of April 30, 2014. This intercompany transfer of assets also resulted in a taxable gain that is primarily responsible for the increase in our accrued taxes balance from April 30, 2013, to April 30, 2014.
The change in prepaid taxes during 2014 was primarily due to a reduction in our tax LIFO reserve caused by current-year deflation.
Deferred tax liabilities were not provided on undistributed earnings of foreign subsidiaries ($641 and $797 at April 30, 2013 and 2014, respectively) because we expect these undistributed earnings to be reinvested indefinitely outside the United States. If these amounts were not considered permanently reinvested, additional deferred tax liabilities of approximately $141 and $175 would have been provided as of April 30, 2013 and 2014, respectively.

64


Total income tax expense for a year includes the tax associated with the current tax return (“current tax expense”) and the change in the net deferred tax asset or liability (“deferred tax expense”). Our total income tax expense for each of the last three years was as follows:
 2012 2013 2014
Current:     
U.S. federal$160
 $197
 $243
Foreign24
 41
 49
State and local10
 10
 1
 194
 248
 293
Deferred:     
U.S. federal$48
 $23
 $3
Foreign
 1
 (6)
State and local5
 2
 (2)
 53
 26
 (5)
 $247
 $274
 $288
Our consolidated effective tax rate usually differs from current statutory rates due to the recognition of amounts for events or transactions with no tax consequences. The following table reconciles our effective tax rate to the federal statutory tax rate in the United States:
 Percent of Income Before Taxes
 2012 2013 2014
U.S. federal statutory rate35.0 % 35.0 % 35.0 %
State taxes, net of U.S. federal tax benefit1.3 % 1.0 % 0.7 %
Income taxed at other than U.S. federal statutory rate(1.2)% (1.4)% (2.2)%
Tax benefit from U.S. manufacturing(2.2)% (2.1)% (2.8)%
Other, net(0.4)% (0.8)% (0.2)%
Effective rate32.5 % 31.7 % 30.5 %
At April 30, 2014, we had $11 of gross unrecognized tax benefits, $7 of which would reduce our effective income tax rate if recognized. A reconciliation of the beginning and ending unrecognized tax benefits follows:
 2012 2013 2014
Unrecognized tax benefits at beginning of year$40
 $13
 $11
Additions for tax positions provided in prior periods
 2
 1
Additions for tax positions provided in current period7
 1
 1
Decreases for tax positions provided in prior years(5) (1) (1)
Settlements of tax positions in the current period(27) (3) (1)
Lapse of statutes of limitations(2) (1) 
Unrecognized tax benefits at end of year$13
 $11
 $11
We file income tax returns in the United States, including several state and local jurisdictions, as well as in several other countries in which we conduct business. The major jurisdictions and their earliest fiscal years that are currently open for tax examinations are 2006 for one state in the United States; 2013 in the United Kingdom; 2010 in Australia, Ireland, and Italy; 2009 in Poland; 2008 in Finland; and 2003 in Mexico. The audit of our fiscal 2012 U.S. federal tax return was concluded during fiscal 2014. The audit of our fiscal 2013 U.S. federal tax return was concluded in the first quarter of fiscal 2015. In addition, we are participating in the Internal Revenue Service’s Compliance Assurance Program for our fiscal 2014 tax year.
We believe there will be no material change in our gross unrecognized tax benefits in the next 12 months.

65


12.    ACCUMULATED OTHER COMPREHENSIVE INCOME
The following table summarizes the change in each component of AOCI, net of tax, during 2014:
 
Currency Translation Adjustments
 
Cash Flow Hedge Adjustments
 
Postretirement Benefits Adjustments
 Total AOCI
Balance at April 30, 2013$10
 $
 $(221) $(211)
Net other comprehensive income (loss)(4) (4) 31
 23
Balance at April 30, 2014$6
 $(4) $(190) $(188)
The following table presents the components of net other comprehensive income (loss) during each of the last three years:
 Pre-Tax Tax Net
Year Ended April 30, 2012     
Currency translation adjustments$(62) $7
 $(55)
Cash flow hedge adjustments:     
Net gain (loss) on hedging instruments9
 (3) 6
Reclassification to earnings1
8
 (3) 5
Postretirement benefits adjustments:     
Net actuarial gain (loss) and prior service cost(109) 42
 (67)
Reclassification to earnings2
20
 (8) 12
Net other comprehensive income (loss)$(134) $35
 $(99)
      
Year Ended April 30, 2013     
Currency translation adjustments$16
 $1
 $17
Cash flow hedge adjustments:     
Net gain (loss) on hedging instruments7
 (4) 3
Reclassification to earnings1
(1) 1
 
Postretirement benefits adjustments:     
Net actuarial gain (loss) and prior service cost(32) 16
 (16)
Reclassification to earnings2
30
 (15) 15
Net other comprehensive income (loss)$20
 $(1) $19
      
Year Ended April 30, 2014     
Currency translation adjustments$(2) $(2) $(4)
Cash flow hedge adjustments:     
Net gain (loss) on hedging instruments(7) 3
 (4)
Reclassification to earnings1

 
 
Postretirement benefits adjustments:     
Net actuarial gain (loss) and prior service cost18
 (7) 11
Reclassification to earnings2
32
 (12) 20
Net other comprehensive income (loss)$41
 $(18) $23
1Pre-tax amount is classified as net sales in the accompanying consolidated statements of operations.
2Pre-tax amount is a component of pension and other postretirement benefit expense (as shown in Note 9).


66


13. SUPPLEMENTAL INFORMATION
The following table presents net sales by product category:
 2012 2013 2014
Net sales:     
Spirits$3,374
 $3,613
 $3,765
Wine240
 171
 181
 $3,614
 $3,784
 $3,946
The following table presents net sales by geography:
 2012 2013 2014
Net sales:     
United States$1,522
 $1,562
 $1,624
Europe1,073
 1,147
 1,264
Australia482
 510
 469
Other537
 565
 589
 $3,614
 $3,784
 $3,946

Net sales are attributed to countries based on where customers are located.
The net book value of property, plant, and equipment located in Mexico was $54 and $50 as of April 30, 2013 and 2014, respectively. Other long-lived assets located outside the United States are not significant.
We have concluded that our business constitutes a single operating segment.
14. CASH DIVIDENDS
We paid total cash dividends per share of $0.89 in 2012, $4.98 (including a special dividend per share of $4.00) in 2013, and $1.09 in 2014.
15. STOCK SPLIT
On June 14, 2012, our Board of Directors authorized a 3-for-2 stock split for outstanding shares of the Company’s Class A and Class B common stock, subject to stockholder approval of an amendment to the Company’s Restated Certificate of Incorporation to increase the number of authorized shares of Class A and Class B common stock. The amendment, which was approved by stockholders on July 26, 2012, increased the authorized number of Class A Common Stock to 85,000,000 from 57,000,000 and the authorized number of Class B Common Stock to 400,000,000 from 100,000,000.
The stock split, which was effected as a stock dividend, resulted in the Company issuing one new share of Class A common stock for each two shares of Class A common stock outstanding and one new share of Class B common stock for each two shares of Class B common stock outstanding. The stock split was paid on August 10, 2012, to stockholders of record as of August 3, 2012. The stock split was not applied to the Company’s treasury shares.
As a result of the stock split, we reclassified approximately $10 from the Company’s retained earnings account to its common stock accounts during 2013. The $10 represents the $0.15 par value per share of the new shares issued in the stock split. Also, we adjusted retained earnings and treasury stock by approximately $8 to reflect the book value (at cost) of treasury shares issued in connection with the stock split.
Previously reported share and per share amounts have been restated in the accompanying financial statements and related notes to reflect the stock split.

67


Part II
QUARTERLY FINANCIAL INFORMATION
(Expressed in millions, except per share amounts)
  Fiscal 2013 Fiscal 2014
  First
Quarter
 Second
Quarter
 Third
Quarter
 Fourth
Quarter
 Year 
First
Quarter
 
Second
Quarter
 
Third
Quarter
 
Fourth
Quarter
 Year
Net sales $878
 $1,014
 $1,027
 $866
 $3,784
 $896
 $1,079
 $1,078
 $893
 $3,946
Gross profit 464
 524
 507
 460
 1,955
 477
 576
 532
 493
 2,078
Net income 147
 173
 158
 113
 591
 143
 206
 177
 132
 659
Basic EPS 0.69
 0.81
 0.74
 0.53
 2.77
 0.67
 0.97
 0.83
 0.62
 3.08
Diluted EPS 0.69
 0.80
 0.73
 0.52
 2.75
 0.66
 0.96
 0.82
 0.62
 3.06
Cash dividends per share:                    
Declared 0.47
 
 4.51
 
 4.98
 0.51
 
 0.58
 
 1.09
Paid 0.23
 0.23
 4.26
 0.26
 4.98
 0.26
 0.26
 0.29
 0.29
 1.09
Market price per share:                    
Class A high 63.82
 69.20
 68.50
 74.41
 74.41
 75.47
 74.65
 79.83
 91.00
 91.00
Class A low 54.27
 58.67
 59.79
 65.31
 54.27
 67.00
 65.46
 71.00
 74.67
 65.46
Class B high 65.33
 67.91
 71.00
 71.99
 71.99
 74.29
 74.96
 80.76
 91.15
 91.15
Class B low 55.43
 60.44
 60.90
 63.84
 55.43
 66.44
 66.41
 72.11
 75.54
 66.41
Notes:
Some quarterly amounts do not add to amounts for the year due to rounding.
Per share amounts have been adjusted for a 3-for-2 stock split in August 2012.
Cash dividends per share include a special dividend of $4.00 per share paid in December 2012.


68


REPORTS OF MANAGEMENT
MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL STATEMENTS
Our management is responsible for the preparation, presentation, and integrity of the financial information presented in this report. The consolidated financial statements were prepared in conformity with accounting principles generally accepted in the United States, including amounts based on management’s best estimates and judgments. In management’s opinion, the consolidated financial statements fairly present the Company’s financial position, results of operations, and cash flows.
The Audit Committee of the Board of Directors, comprising only independent directors, meets regularly with our external auditors, the independent registered public accounting firm, PricewaterhouseCoopers LLP (PwC), our internal auditors, and representatives of management to review accounting, internal control structure, and financial reporting matters. Our internal auditors and PwC have full, free access to the Audit Committee. As set forth in our Code of Conduct and Compliance Guidelines, we are firmly committed to adhering to the highest standards of moral and ethical behaviors in our business activities.
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING
Management is also responsible for establishing and maintaining effective internal control over financial reporting, as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the United States. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.
As of the end of our fiscal year, management conducted an assessment of the effectiveness of our internal control over financial reporting based on the framework and criteria in Internal Control – Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this assessment, management concluded that our internal control over financial reporting was effective as of April 30, 2014. PwC has audited the effectiveness of our internal control over financial reporting as of April 30, 2014, as stated in their report.
Dated:June 19, 2014
By:/s/ Paul C. Varga
Paul C. Varga
Chief Executive Officer and Chairman of the Company
By:/s/ Jane C. Morreau
Jane C. Morreau
Executive Vice President and Chief Financial Officer



69


Report of Independent Registered Public Accounting Firm on pages 49 through 69
To the Board of Directors and Stockholders
of Brown-Forman Corporation:
In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations, comprehensive income, cash flows, and stockholders’ equity present fairly, in all material respects, the financial position of Brown-Forman Corporation and its subsidiaries (the “Company”) at April 30, 2014 and April 30, 2013, and the results of their operations and their cash flows for each of the 2011 Annualthree years in the period ended April 30, 2014, in conformity with accounting principles generally accepted in the United States of America. In addition, in our opinion, the financial statement schedule listed in Item 15(a)(2) presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of April 30, 2014, based on criteria established in Internal Control – Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s management is responsible for these financial statements and financial statement schedule, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying “Management’s Report on Internal Control over Financial Reporting.” Our responsibility is to Stockholders, which informationexpress opinions on these financial statements, on this financial statement schedule, and on the Company’s internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
A company’s internal control over financial reporting is incorporated into this report by reference.a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.


/s/ PricewaterhouseCoopers LLP
Louisville, KY
June 19, 2014

70


Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.

Item 9A. Controls and Procedures
TheEvaluation of Disclosure Controls and Procedures. Our management, with the participation of our Chief Executive Officer (“CEO”)(CEO) and the Chief Financial Officer (“CFO”) of Brown-Forman (its(CFO) (our principal executive officer and principal financial officers) haveofficer), has evaluated the effectiveness of the  company's "disclosureour disclosure controls and procedures"procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”)) as of the end of the period covered by this report.fiscal 2014. Based on that evaluation, theour CEO and CFO concluded that the company'sour disclosure controls and procedures: are effective to ensure that information required to be disclosed by the company in theour reports filed or submitted by it under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms; and include controls and procedures designed to ensure that information required to be disclosed by the company in such reports is accumulated and communicated to the company’s management, including the CEO and the CFO, as appropriate, to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting. There has been no change in the company'sour internal control over financial reporting during the most recent fiscal quarter ended April 30, 2014, that has materially affected, or is reasonably likely to materially affect, the company'sour internal control over financial reporting.

Management’s Report on Internal Control over Financial Reporting and Report of Independent Registered Public Accounting Firm. The report of management on our internal control over financial reporting as of April 30, 2014, and the report of our independent registered public accounting firm on our internal control over financial reporting are set forth in “Item 8. Financial Statements and Supplementary Data.”
Item 9B. Other Information
None.
PART III
Item 10. Directors, Executive Officers, and Corporate Governance
Information on our Executive Officers is included under the caption “Employees and Executive Officers” in Part I of this report. For the other information required by this item, refer to “Management’s Report on Internal Control over Financial Reporting” and “Report of Independent Registered Public Accounting Firm” on pages 68 and 69 of the 2011 Annual Report to Stockholders, respectively, which information is incorporated into this report by reference.
Item 9B.  Other Information
None.

PART III

Item 10.  Directors, Executive Officers and Corporate Governance
Executive Officers of the Registrant
Principal Occupation and
Name            
Age
Business Experience     
Paul C. Varga47
Chairman of the Company since August 2007.
Chief Executive Officer since August 2005.
President and Chief Executive Officer of
Brown-Forman Beverages (a division of the
Company) from August 2003 to August 2005.
James S. Welch, Jr.52
Vice Chairman of the Company, Executive
Director of Corporate Affairs, Strategy,
Diversity, and Human Resources since 2007.
Company Vice Chairman, Executive Director
of Corporate Strategy and Human Resources
from 2003 to 2007.
Donald C. Berg
56
Executive Vice President and Chief Financial
Officer since May 2008. Senior Vice President
and Director of Corporate Finance from July
2006 to May 2008. President of Brown-Forman
Spirits Americas from July 2003 to July 2006.
Matthew E. Hamel51
Executive Vice President, General Counsel,
and Secretary since October 2007. Associate
General Counsel and Vice President, Law, of
the Enterprise Media Group of Dow Jones &
Company, Inc., from December 2006 to
October 2007.  Vice President, General
Counsel and Secretary of Dow Jones Reuters
Business Interactive LLC (d/b/a Factiva) from
December 1999 to December 2006.
Jill A. Jones46
Senior Vice President and Chief Production
Officer of the Company since November 2009.
Senior Vice President and Managing Director
of Global Production from May 2007 to
October 2009. Director of Finance, Global
Production from July 2006 to April 2007.
Vice President and Chief Financial Officer,
Brown-Forman Distillery Company and
Supply Chain Management from August 2002
to June 2006.
Mark I. McCallum56
Executive Vice President and Chief Operating
Officer of the Company since May 2009.
Executive Vice President and Chief Brands
Officer from May 2006 through April 2009.
Senior Vice President and Chief Marketing
Officer from July 2003 to May 2006.
Jane C. Morreau
52
Senior Vice President and Director of
Finance, Accounting and Technology since
May 2008. Senior Vice President and
Controller from December 2006 to May 2008.
Vice President and Controller from August
2002 to December 2006.
Kris Sirchio45
Executive Vice President and Chief Marketing
Officer of the Company since November 2009.
Global Head, Professional Products,
Syngenta AG from October 2004 to
September 2009.


For the other information required by this item, refer tosee the following sections of our definitive proxy statement for the Annual Meeting of Stockholders to be held July 28, 2011,24, 2014, which information is incorporated into this report by reference: (a) "Election“Election of Directors" on pages 16 through 18Directors” (for biographical information on directors and family relationships); (b) “Code of Conduct and Compliance Guidelines” on page 14Conduct” (for information on our Code of Ethics); (c) “Section 16(a) Beneficial Ownership Reporting Compliance” on page 23 (for information on compliance with Section 16 of the Exchange Act); (d) “Corporate Governance and (d) “AuditNominating Committee” (for information on page 11,the procedures by which security holders may recommend nominees to the Company’s Board of Directors); and pages 24 through 26.  Also, see the(e) “Corporate Governance” (for information with respect to "Executive Officers of the Registrant" under Part I of this report, which information is incorporated herein by reference.on our Audit Committee).

Item 11. Executive Compensation
For the information required by this item, refer to the following sections of our proxy statement for the Annual Meeting of Stockholders to be held July 28, 2011, which information is incorporated into this report by reference: (a) “Executive Compensation" on pages 27 through 59; and (b) “Compensation Committee Interlocks and Insider Participation” on page 61.

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Equity Compensation Plan Information

In July 2004, shareholders approved the 2004 Omnibus Compensation Plan as the successor to both the 1994 Omnibus Compensation Plan providing equity awards to employees and the Non-Employee Directors (“NED”) Plan providing equity awards to non-employee directors.  At the time the NED Plan was discontinued, it had not been submitted to shareholders.  The following table provides information on these plans as of the end of the most recently completed fiscal year:
 
 
Plan category
Number of securities to be
 issued upon exercise of outstanding
 options, warrants and rights
Weighted-average
exercise  price of outstanding
options, warrants and rights(1)
Number of securities remaining
 available for future issuance under equity compensation plans(2)
Equity compensation plans approved by security holders3,650,336$45.974,265,450
Equity compensation plans not approved by security holders55,166$27.93
-- (3)
Total3,705,502$45.694,265,450
(1)Grant prices were equal to the fair market value of the stock at the time of grant.
(2)Securities available for issuance under the 2004 Omnibus Compensation Plan include stock, stock options, stock appreciation rights, market value units, and performance units.
(3)No further awards can be made under the NED Plan.

For the other information required by this item, refer to the section entitled "Stock Ownership" on pages 19 through 23 of our proxy statement for the Annual Meeting of Stockholders to be held July 28, 2011, which information is incorporated into this report by reference.

Item 13.  Certain Relationships and Related Transactions, and Director Independence
For the information required by this item, refer to the following sections of our definitive proxy statement for the Annual Meeting of Stockholders to be held July 28, 2011,24, 2014, which information is incorporated into this report by reference: (a) "Certain Relationships“Compensation Discussion and Analysis”; (b) “Compensation Tables”; (c) “Director Compensation”; and (d) “Compensation Committee Interlocks and Insider Participation.”
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Transactions" on pages 60 and 61; and (b) "Independent Directors" on page 9.

Item 14.  Principal Accountant Fees and Services
Stockholder Matters
For Equity Compensation Plan information, please see “Item 5. Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.” For the other information required by this item, refer to the sectionssection entitled "Fees Paid to Independent Registered Public Accounting Firm" and “Audit Committee Pre-Approval Policies and Procedures” on pages 25 and 26“Stock Ownership” of our definitive proxy statement for the Annual Meeting of Stockholders to be held July 28, 2011,24, 2014, which information is incorporated into this report by reference.
Item 13. Certain Relationships and Related Transactions, and Director Independence
For the information required by this item, refer to the following sections of our definitive proxy statement for the Annual Meeting of Stockholders to be held July 24, 2014, which information is incorporated into this report by reference: (a) “Certain Relationships and Related Transactions”; and (b) “Our Independent Directors.”

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Item 14. Principal Accounting Fees and Services
For the information required by this item, refer to the following sections of our definitive proxy statement for the Annual Meeting of Stockholders to be held July 24, 2014, which information is incorporated into this report by reference: (a) “Fees Paid to Independent Registered Public Accounting Firm”; and (b) “Audit Committee Pre-Approval Policies and Procedures.”
PART IV

Item 15. Exhibits and Financial Statement Schedules
(a)  (1) and (2) - Index to Consolidated Financial Statements and
Page
(a)(1)Financial Statements
The following documents are included in Item 8 of this report:
(a)(2)Financial Statement Schedule:

  Reference
   Annual
  Form 10-KReport to
  Annual ReportStockholders
  PagePage(s)
(1)Incorporated by reference to our Annual Report to Stockholders for the year ended April 30, 2011:  
 Consolidated Statements of Operations for the years ended April 30, 2009, 2010, and 2011*49
 Consolidated Balance Sheets at April 30, 2010 and 2011*50
 Consolidated Statements of Cash Flows for the years ended April 30, 2009, 2010, and 2011*51
 Consolidated Statements of Stockholders’ Equity for the years ended April 30, 2009, 2010, and 2011*52
 Consolidated Statements of Comprehensive Income for the years ended April 30, 2009, 2010, and 2011*53
 Notes to Consolidated Financial Statements*54 – 67
 Reports of Management*68
 Report of Independent Registered Public Accounting Firm*69
 Important Information on Forward-Looking Statements70
    
(2)Consolidated Financial Statement Schedule:  
 Report of Independent Registered Public Accounting Firm on Financial Statement ScheduleS-1
 II – Valuation and Qualifying AccountsS-2

AllWe have omitted all other schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange Commission have been omitted either because they are not required under the related instructions, because the information required is included in the consolidated financial statements and notes thereto, or because they do not apply.
(a)(3) Exhibits:
The following documents are not applicable.

* Incorporated by reference to Item 8 in this report.
(a)  (3)  -  Exhibits:
       Filedfiled with this report:

Exhibit Index 

13
Brown-Forman Corporation’s Annual Report
Exhibit Index
12Ratio of Earnings to Stockholders for the year ended April 30, 2011, but only to the extent set forth in Items 1, 5, 6, 7, 7A, 8 and 9A of this Annual Report on Form 10-K for the year ended April 30, 2011.Fixed Charges.
21Subsidiaries of the Registrant.
23Consent of PricewaterhouseCoopers LLP, independent registered public accounting firm.
31.1CEO Certification pursuant to Section 302 of Sarbanes-Oxley Act of 2002.
31.2CFO Certification pursuant to Section 302 of Sarbanes-Oxley Act of 2002.
32CEO and CFO Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (not considered to be filed).
101The following materials from Brown-Forman Corporation’s Annual Report on Form 10-K for the fiscal year ended April 30, 2014, formatted in XBRL (eXtensible Business Reporting Language): (a) Consolidated Statements of Operations, (b) Consolidated Statements of Comprehensive Income, (c) Consolidated Balance Sheets, (d) Consolidated Statements of Cash Flows, (e) Consolidated Statements of Stockholders’ Equity, and (f) Notes to Consolidated Financial Statements.

72


The following documents have been previously filed:

Previously Filed:
Exhibit Index

2.1Asset Purchase Agreement, dated as of March 15, 2006, among Chatham International Incorporated, Charles Jacquin et Cie., Inc., the Selling Stockholders and Brown-Forman Corporation, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 10-K filed on June 29, 2006.
2.2Asset Purchase Agreement, dated as of August 25, 2006, among Jose Guillermo Romo de la Pena, Luis Pedro Pablo Romo de la Pena, Grupo Industrial Herradura, S.A. de C.V., certain of their respective affiliates, Brown-Forman Corporation and Brown-Forman Tequila Mexico, S. de R.L. de C.V., a subsidiary of Brown-Forman Corporation, as amended, which is incorporated into this report by reference to Brown-Forman Corporation’s Forms 8-K filed on August 29, 2006, December 22, 2006, January 16, 2007, and January 22, 2007.
Exhibit Index
3.1Restated Certificate of Incorporation of registrant, which is incorporated into this report by reference to Exhibit 3.1 of Brown-Forman Corporation'sCorporation’s Quarterly Report on Form 10-Q for the quarter ended July 31, 2012, filed on March 4, 2004.September 5, 2012 (File No. 002-26821).
3.2By-laws of registrant, as amended and restated on May 28, 2009, which is21, 2014, incorporated into this report by reference to Exhibit 3.2 of Brown-Forman Corporation'sCorporation’s Form 8-K filed on May 29, 2009.22, 2014 (File No. 002-26821).
4.1Indenture dated as of April 2, 2007, between Brown-Forman Corporation and U.S. Bank National Association, as Trustee, which is incorporated into this report by reference to Brown-Forman Corporation's Form  8-K filed on April 3, 2007.
4.2FormExhibit 4.1 of 5.2% Note due 2012, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on April 3, 2007.2007 (File No. 002-26821).
4.34.2Officer’s CertificateFirst Supplemental Indenture dated April 2, 2007, pursuant to Sections 1.02, 2.02 and 3.01 of the Indenture Dated as of April 2, 2007, setting forth the terms of the 5.2% Notes due 2012, which isDecember 13, 2010, between Brown-Forman Corporation and U.S. Bank National Association, as Trustee, incorporated into this report by reference to Brown FormanExhibit 4.2 of Brown-Forman Corporation’s Form 8-KS-3ASR Registration Statement filed on April 3, 2007.December 13, 2010 (File No. 333-171126).
4.44.3Form of 5%2.5% Note due 2014, which is2016, incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on January 9, 2009.
4.5Officer’s Certificate dated January 9, 2009, pursuant to Sections 1.02, 2.02 and 3.01Exhibit 4.4 of the Indenture Dated as of April 2, 2007, setting forth the terms of the 5% Notes due 2014, which is incorporated into this report by reference to Brown Forman Corporation’s Form 8-K filed on January 9, 2009.
4.6Form of 2.5% Note due 2016, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on December 16, 2010.2010 (File No. 002-26821).
4.74.4Officer’s Certificate dated December 16, 2010, pursuant to Sections 1.02, 2.02, and 3.01 of the Indenture Dateddated as of April 2, 2007, as supplemented by the First Supplemental Indenture dated as of December 13, 2010, between Brown-Forman Corporation and U.S. Bank National Association, as Trustee, setting forth the terms of the 2.5% Notes due 2016, which is incorporated into this report by reference to Brown FormanExhibit 4.3 of Brown-Forman Corporation’s Form 8-K filed on December 16, 2010.2010 (File No. 002-26821).
4.5Form of 1.00% Note due 2018, incorporated into this report by reference to Exhibit 4.4 of Brown-Forman Corporation’s Form 8-K filed on December 12, 2012 (File No. 002-26821).
4.6Form of 2.25% Note due 2023, incorporated into this report by reference to Exhibit 4.5 of Brown-Forman Corporation’s Form 8-K filed on December 12, 2012 (File No. 002-26821).
4.7Form of 3.75% Note due 2043, incorporated into this report by reference to Exhibit 4.6 of Brown-Forman Corporation’s Form 8-K filed on December 12, 2012 (File No. 002-26821).
4.8Officer’s Certificate dated December 12, 2012, pursuant to Sections 1.01, 2.02, and 3.01 of the Indenture dated as of April 2, 2007, as supplemented by the First Supplemental Indenture dated as of December 13, 2010, between Brown-Forman Corporation and U.S. Bank National Association, as Trustee, setting forth the terms of the 1.00% Notes due 2018, the 2.25% Notes due 2023, and the 3.75% Notes due 2043, incorporated into this report by reference to Exhibit 4.3 of Brown-Forman Corporation’s Form 8-K filed on December 12, 2012 (File No. 002-26821).
10.1A description of the Brown-Forman Savings Plan, which is incorporated into this report by reference to page 10 of Brown-Forman’sBrown-Forman Corporation’s definitive proxy statement filed on June 27, 1996, in connection with its 1996 Annual Meeting of Stockholders.Stockholders (File No. 001-00123).*
10.2A description of the Brown-Forman Corporation Nonqualified Savings Plan, which is incorporated into this report by reference to Exhibit 4.1 of Brown-Forman Corporation’s Form S-8 Registration Statement filed on September 24, 2010.2010 (File No. 333-169564).*
10.3Brown-Forman Corporation Non-Employee Director Deferred Stock Unit Program, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on September 23, 2010.*
10.4Brown-Forman Corporation 2004 Omnibus Compensation Plan, as amended, which is incorporated into this report by reference to Brown-Forman'sExhibit A of Brown-Forman Corporation’s proxy statement filed on June 26, 2009, in connection with its 2009 Annual Meeting of Stockholders.
10.5Brown-Forman Corporation Non-Employee Director Deferred Stock Unit Program, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on September 23, 2010.Stockholders (File No. 002-26821).*
10.6Form of Restricted Stock Agreement, as amended, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 10-K filed on June 30, 2005.*
10.710.4Form of Employee Stock Appreciation Right Award which isAgreement, incorporated into this report by reference to Exhibit 10(g) of Brown-Forman Corporation’s Form 8-K filed on August 2, 2006.2006 (File No. 002-26821).*
10.8Form of Employee Non-Qualified Stock Option Award, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on August 2, 2006.*
10.910.5Form of Non-Employee Director Stock Appreciation Right Award which isAgreement, incorporated into this report by reference to Exhibit 10(i) of Brown-Forman Corporation’s Form 8-K filed on August 2, 2006.2006 (File No. 002-26821).*
10.10Form of Non-Employee Director Non-Qualified Stock Option Award, which is incorporated into this report by reference to Brown-Forman Corporation’s Form 8-K filed on August 2, 2006.*
10.11Summary of Director and Named Executive Officer Compensation.**
10.12First Amendment to the Brown-Forman Omnibus Compensation Plan Restricted Stock Agreement, which is incorporated into this report by reference to Brown-Forman’s Annual Report on Form 10-K for the year ended April 30, 2007, filed on June 28, 2007.*
10.13Second Amendment to the Brown-Forman 2004 Omnibus Compensation Plan Restricted Stock Agreement, which is incorporated into this report by reference to Brown-Forman’s Annual Report on Form 10-K for the year ended April 30, 2007, filed on June 28, 2007.*
10.14Form of Restricted Stock Unit Award, which is incorporated by reference to Brown-Forman Corporation’s Form 10-Q filed on September 4, 2009.
10.1510.62010 Form of Employee Stock-Settled Stock Appreciation Right Award Agreement, which is incorporated into this report by reference to Exhibit 10.1 of Brown-Forman Corporation’s Form 8-K filed on July 23, 2010.2010 (File No. 002-26821).*
10.1610.72010 Form of Non-Employee Director Stock-Settled Stock Appreciation Right Award Agreement, which is incorporated into this report by reference to Exhibit 10.2 of Brown-Forman Corporation’s Form 8-K filed on July 23, 2010.2010 (File No. 002-26821).*
10.1710.82010 Form of Restricted Stock Award Agreement, which is incorporated into this report by reference to Exhibit 10.3 of Brown-Forman Corporation’s Form 8-K filed on July 23, 2010.2010 (File No. 002-26821).*
10.1810.92010 Form of Restricted Stock Unit Award Agreement, which is incorporated into this report by reference to Exhibit 10.4 of Brown-Forman Corporation’s Form 8-K filed on July 23, 2010.2010 (File No. 002-26821).*


73

Table of Contents

10.19Summary of Director and Named Executive Officer Compensation.**
10.20Exhibit Index
10.10Brown-Forman Corporation Amended and Restated Supplemental Executive Retirement Plan and First Amendment thereto, which is incorporated into this report by reference to Brown-Forman’sExhibit 10(a) of Brown-Forman Corporation’s Annual Report on Form 10-K for the year ended April 30, 2010, filed on June 28, 2010.25, 2010 (File No. 002-26821).*
10.2110.11Second Amendment to the Brown-Forman Corporation Amended and Restated Supplemental Executive Retirement Plan, which is incorporated into this report by reference to Brown-Forman’sExhibit 10(a) of Brown-Forman Corporation’s Quarterly Report on Form 10-Q for the quarter ended January 31, 2011, filed on March 9, 2011.2011 (File No. 002-26821).*
10.2210.12Five-Year Credit Agreement, dated as of April 30, 2007 by andNovember 18, 2011, among Brown-Forman Corporation, Brown-Forman Beverages, Europe, LTD, certain borrowing subsidiaries and certain lender partieslenders party thereto, Barclays Capital as Syndication Agent, Bank of America, N.A. and Citibank, N.A., as Syndication Agent and as a Lender, Citicorp North America, Inc., Barclays Bank Plc, National City Bank and WachoviaCo-Documentation Agents, U.S. Bank National Association, as Co-Documentation Agents and as Lenders, JPMorgan Chase Bank, N.A. as Administrative Agent, and U.S. Bank National Association, Barclays Capital, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Citigroup Global Markets Inc. as a LenderJoint Lead Arrangers and J.P. Morgan Europe Limited, as London Agent., which isJoint Bookrunners, incorporated into this report by reference to Exhibit 10.1 of Brown-Forman Corporation’s Form 8-K filed on November 21, 2011 (File No. 002-26821).
10.13Amendment No. 1 to Five-Year Credit Agreement, dated as of September 27, 2013, among Brown-Forman Corporation, the Lenders party to the Credit Agreement, and U.S. Bank National Association, as Administrative Agent, incorporated into this report by reference to Exhibit 10 of Brown-Forman Corporation’s Quarterly Report on Form 10-Q for the quarter ended October 31, 2013, filed on December 4, 2013 (File No. 002-26821).
10.14Letter Agreement between Brown-Forman Corporation and John K. Sirchio dated December 20, 2012, incorporated into this report by reference to Exhibit 10.1 of Brown-Forman Corporation’s Form 8-K filed on December 20, 2012 (File No. 002-26821).*
10.15Brown-Forman Corporation Amended and Restated Non-Employee Director Deferred Stock Unit Program, incorporated into this report by reference to Exhibit 10.2 of Brown-Forman Corporation’s Form 8-K filed on July 26, 2013 (File No. 002-26821).*
10.16Brown-Forman Corporation 2013 Omnibus Compensation Plan, incorporated into this report by reference to Exhibit 10.1 of Brown-Forman Corporation’s Form 8-K filed on July 26, 2013 (File No. 002-26821).*
10.17Form of Employee Stock-Settled Stock Appreciation Right Award Agreement, incorporated into this report by reference to Exhibit 10.3 of Brown-Forman Corporation’s Form 8-K filed on July 26, 2013 (File No. 002-26821).*
10.18Form of Restricted Stock Unit Award Agreement, incorporated into this report by reference to Exhibit 10.4 of Brown-Forman Corporation’s Form 8-K filed on July 26, 2013 (File No. 002-26821).*
10.19Form of Restricted Stock Award Agreement, incorporated into this report by reference to Exhibit 10.5 of Brown-Forman Corporation’s Form 8-K filed on July 26, 2013 (File No. 002-26821).*
10.20Paul C. Varga July 25, 2013 Special Restricted Stock Award Agreement, incorporated into this report by reference to Exhibit 10.1 of Brown-Forman Corporation’s Form 8-K filed on July 30, 2014 (File No. 002-26821).*
10.21Letter Agreement between Brown-Forman Corporation and Donald C. Berg dated May 14, 2014, incorporated into this report by reference to Exhibit 10.1 of Brown-Forman Corporation’s Form 8-K filed on May 2, 2007.14, 2014 (File No. 002-26821).*
14Code of Ethics for Senior Financial Officers, which is incorporated into this report by reference to Exhibit 14 of Brown-Forman Corporation’s Form 10-K filed on July 2, 2004.
101The following materials from Brown-Forman Corporation’s Annual Report on Form 10-K for the fiscal year ended April 30, 2011, formatted in XBRL (eXtensible Business Reporting Language): (a) Consolidated Statements of Operations, (b) Consolidated Balance Sheets, (c) Consolidated Statements of Cash Flows, (d) Consolidated Statements of Stockholders Equity, (e) Consolidated Statements of Comprehensive Income, and (f) Notes to Consolidated Financial Statements.***2004 (File No. 002-26821).

*
 
*Indicates management contract, compensatory plan, or arrangement.
**Incorporated by reference to the sections entitled “Executive Compensation” and “Director Compensation” in the Proxy Statement distributed in connection with our Annual Meeting of Stockholders to be held on July 28, 2011, which is being filed in conjunction with this Annual Report on Form 10-K. (Fiscal 2011 compensation policies with respect to the company’s directors and named executive officers will remain in effect until the company’s Compensation Committee determines fiscal year 2012 compensation at its July 2011 meeting.)
***Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files in Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities and Exchange Act of 1934, as amended, and otherwise are not subject to liability under those sections.


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Table of Contents


SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
 
BROWN-FORMAN CORPORATION
(Registrant)
  
Date:  June 27, 2011By:/s/ Paul C. Varga
By:Paul C. Varga 
  Paul C. Varga
Chief Executive Officer and
Chairman of the Company

Date: June 19, 2014
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities on June 27, 201119, 2014 as indicated:

 
By:
/s/ Geo. Garvin Brown IV 
By:Geo. Garvin Brown IV 
 Director, Chairman of the Board 
 By: /s/
/s/ Paul C. Varga 
By: Paul C. Varga 
 
Director, Chief Executive Officer,
and Chairman of the Company
/s/ Joan C. Lordi Amble
By:Joan C. Lordi Amble 
 Director 

 By:
 /s/
/s/ Patrick Bousquet-Chavanne 
By: Patrick Bousquet-Chavanne 
  Director 

75


/s/ Martin S. Brown, Jr. 
By: /s/ Martin S. Brown, Jr. 
  Martin S. Brown, Jr.Director
/s/ Bruce L. Byrnes 
 Director
By: /s/ Bruce L. Byrnes 
  Bruce L. ByrnesDirector

/s/ John D. Cook 
 Director
By: /s/ John D. Cook 
  John D. Cook
Director 
 By:
/s/ Sandra A. Frazier 
By:Sandra A. Frazier 
 Director
/s/ Michael J. Roney
By:Michael J. Roney 
 Director
/s/ Dace Brown Stubbs 
By:/s/ Richard P. Mayer 
 Richard P. Mayer
 Director 
 By: /s/ William E. Mitchell
 William E. Mitchell
 Director
 By: /s/ William M. Street
 William M. Street
 Director
 By: /s/ Dace Brown Stubbs 
  Dace Brown StubbsDirector
/s/ James S. Welch, Jr. 
 Director
By: /s/ James S. Welch, Jr. 
  James S. WelchDirector


76


/s/ Jane C. Morreau 
 Director
By: /s/ Donald C. Berg
 Donald C. Berg
 Executive Vice President and Chief Financial Officer
 (Principal Financial Officer)
 By: /s/ Jane C. Morreau 
  Jane C. MorreauExecutive Vice President and Chief Financial Officer (Principal Financial Officer)
/s/ Brian P. Fitzgerald
By:Brian P. Fitzgerald 
 
Senior Vice President and Director of Finance,Chief Accounting and Technology
 (PrincipalOfficer
(Principal Accounting Officer)
 


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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 ON FINANCIAL STATEMENT SCHEDULE




To the Board of Directors
of Brown-Forman Corporation:

Our audits of the consolidated financial statements and of the effectiveness of internal control over financial reporting referred to in our report dated June 27, 2011 appearing in the 2011 Annual Report to Stockholders of Brown-Forman Corporation and Subsidiaries (which report and consolidated financial statements are incorporated by reference in this Annual Report on Form 10-K) also included an audit of the financial statement schedule listed in Item 15(a)(2) of this Form 10-K.  In our opinion, this financial statement schedule presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements.




/s/ PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
Louisville, Kentucky
June 27, 2011
S-1



BROWN-FORMAN CORPORATION AND SUBSIDIARIES
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
For the Years Ended April 30, 2009, 2010,2012, 2013, and 20112014
(Expressed in millions)


Col. ACol. B Col. C(1) Col. C(2) Col. D Col. E
Description
Balance at
Beginning
of Period
 
Additions
Charged to
Costs and
Expenses
 
Additions
Charged to
Other
Accounts
 Deductions 
Balance
at End
of Period
2012         
Allowance for Doubtful Accounts$18
 
 $
 9
(1) 
$9
2013         
Allowance for Doubtful Accounts$9
 $2
 $
 2
(1) 
$9
2014         
Allowance for Doubtful Accounts$9
 
 
 $
 $9



Col. ACol. BCol. C(1)Col. C(2)Col. DCol. E
  AdditionsAdditions  
 Balance atCharged toCharged to Balance
 BeginningCosts andOther At End
Descriptionof PeriodExpensesAccountsDeductionsof Period
      
2009     
    Allowance for Doubtful Accounts$19----
$4(1)
$15
    Accrued Restructuring Costs--$12----$12
      
2010     
    Allowance for Doubtful Accounts$15--
$1(2)
--$16
    Accrued Restructuring Costs$12----
$10(3)
$2(4)
      
2011     
    Allowance for Doubtful Accounts$16$1
$1(2)
--$18
    Accrued Restructuring Costs
$2(4)
----
$2(5)
--
      


(1) 
Doubtful accounts written off, net of recoveries.

78
(2)  Foreign currency translation adjustment charged to accumulated other comprehensive income.
(3)  Employee severance and other special termination benefit payments.
(4)  Consists of estimated present value of special termination benefits to be made to former employees over their remaining lives.
(5)  Special termination benefit payments and amounts reclassified to accrued postretirement benefits.
S-2