UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
 þANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended March 31, 20162017
OR
 ¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                    to                    
Commission File No. 000-17948
ELECTRONIC ARTS INC.
(Exact name of registrant as specified in its charter)
Delaware 94-2838567
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification No.)
  
209 Redwood Shores Parkway 94065
Redwood City, California (Zip Code)
(Address of principal executive offices)  
Registrant’s telephone number, including area code:
(650) 628-1500
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class  Name of Each Exchange on Which Registered
Common Stock, $0.01 par value  NASDAQ Global Select Market
Securities registered pursuant to Section 12(g) of the Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes þ        No ¨
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes ¨        No þ
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes þ        No ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes þ        No ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.    þ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”filer,” “smaller reporting company,” and “smaller reporting“emerging growth company” in Rule 12b-2 of the Exchange Act.  
Large accelerated filer    þ
 
Accelerated filer    ¨
 
Non-accelerated filer    ¨
 
Smaller reporting company    ¨
Emerging growth company    ¨
 (Do not check if a smaller reporting company)                
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes ¨        No þ
The aggregate market value of the registrant’s common stock, $0.01 par value, held by non-affiliates of the registrant as of October 2, 2015,September 30, 2016, the last business day of our second fiscal quarter, was $20,088$24,908 million.
As of May 23, 2016,22, 2017, there were 301,609,583310,028,355 shares of the registrant’s common stock, $0.01 par value, outstanding.
Documents Incorporated by Reference
Portions of the registrant’s definitive proxy statement for its 20162017 Annual Meeting of Stockholders (the “2016“2017 Proxy”) are incorporated by reference into Part III hereof. The 20162017 Proxy is expected to be filed not later than 120 days after the registrant’s fiscal year end.



ELECTRONIC ARTS INC.
20162017 FORM 10-K ANNUAL REPORT
Table of Contents
 
   
  Page
 PART I 
Item 1
Item 1A
Item 1B
Item 2
Item 3
Item 4
   
 PART II 
Item 5
Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B
   
 PART III 
Item 10
Item 11
Item 12
Item 13
Item 14
   
 PART IV 
Item 15



CAUTIONARY NOTE ABOUT FORWARD-LOOKING STATEMENTS
This Report contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, made in this Report are forward looking. Examples of forward-looking statements include statements related to industry prospects, our future economic performance including anticipated revenues and expenditures, results of operations or financial position, and other financial items, our business plans and objectives, including our intended product releases, and may include certain assumptions that underlie the forward-looking statements. We use words such as “anticipate,” “believe,” “expect,” “intend,” “estimate” (and the negative of any of these terms), “future” and similar expressions to help identify forward-looking statements. These forward-looking statements are subject to business and economic risk and reflect management’s current expectations, and involve subjects that are inherently uncertain and difficult to predict. Our actual results could differ materially from those in the forward-looking statements. We will not necessarily update information if any forward-looking statement later turns out to be inaccurate. Risks and uncertainties that may affect our future results include, but are not limited to, those discussed under the heading “Risk Factors,” beginning on page 9.

PART I

Item 1:    Business

Overview

We are a global leader in digital interactive entertainment. We develop, market, publish and distribute games, content and services that can be played by consumers on a variety of platforms, which include game consoles, (such as the PlayStation from Sony and Xbox from Microsoft), PCs, mobile phones and tablets.

We were incorporated originally in California in 1982. In September 1991, we were reincorporated under the laws of Delaware. Our principal executive offices are located at 209 Redwood Shores Parkway, Redwood City, California 94065 and our telephone number is (650) 628-1500.


Our Strategy

We have three core strategies:pillars to our strategy:
Players First
Commitment to Digital
One EA
Players First

Players are the foundation of our success, and we are committed to thinking about players first in everything we do. Our goal is to build deep, on-going and meaningful relationships with our players. We aim to build these relationships by creating amazing games and services that deliver long-lasting fun and enduring value.value, by connecting with our players across platforms and by delivering flexibility and innovation in our business models.

Our games and services are based on a portfolio of intellectual property that includes established brands such as FIFA, Madden NFL, Star Wars, Battlefield, the Sims and Need for Speed. Our goal is to develop and publish a broad and deep portfolio of games and services that engages players across geographies, platforms and business models. We were the number one publisher on PlayStation 4 and Xbox One consoles and the number four publisher on mobile in the Western World for calendarfiscal year 20152017 based on available sources and EA estimates. We achieved this result by delivering popularestimates and award-winning games to our players, includingin calendar year 2016, FIFA 16, Madden NFL 16, Star Wars Battlefront17 and was the best-selling console title in the world.Battlefield: Hardline.

Commitment to Digital

Players increasingly are buying and playingpurchase our games digitally rather than purchasing disc-based games from retailers. In addition, players are engagingand engage with those games for longer periodsthe live services associated with our portfolio of time, as they purchase additionalgames. Our live services engagement model includes microtransactions, downloadable content, and services that we provide digitally.subscriptions, esports, among others. For example, features such as the Ultimate Team mode in our FIFA, Madden NFL and NHL games and digitally delivered expansion packslive services for our Star Wars, Battlefield and Sims franchises have extended the life of those games by engaging players over longer periods of time. This digital transformation also is creating opportunities in platforms, content models and modalities of play. For example, we have leveraged franchises historically associated with consoles and traditional


PC gaming, such as FIFA, Madden NFL, The Sims, SimCity, and Star Wars, to create mobile and PC free-to-download games that are monetized through a business model in which we sell incremental content and/or features in discrete transactions.
We have significantly increased our digital net revenue from $2.199 billion in fiscal year 2015 to $2.409 billion in fiscal year 2016 and $2.874 billion during fiscal year 2017. We believe that our digital revenue, which generally has a higher gross margin relative to packaged goods revenue, will continue to increase during fiscal year 2018 relative to packaged goods

Our digital transformation
revenue and in absolute terms as we continue to focus on developing and monetizing products and services that can be delivered digitally.
One EA

The pursuit of our goals requires that we operate as one team that is fast, focused and constantly evolving and we have undertaken a cultural shift across our organization to become more flexible. We are transitioning from developing our console and PC products and services on over twenty game engines to developing on a single game engine. This transition has created operational flexibility as our development teams code in the same language, increases the pace of our development as content can be leveraged across franchises and allows us to transition our products and services to new platforms quickly and cost-effectively.

We are also gives us the opportunityworking to strengthen our player network.network, connecting our players to each other and to the games they love. We are investing in a technology foundation to enable us to build personalized player relationships that can last for years instead of for days or weeks by connecting our players to us and to each other. This connection allows us to market and deliver content and services for popular franchises like FIFA, Battlefield and Star Wars to our players more efficiently. That same foundation also enables new player-centric ways to discover and try new experiences, such as our subscription-based EA Access and Origin Access services.

We believe that our digital revenue, which generally has a higher gross margin relative to packaged goods sales revenue, will continue to increase during fiscal year 2017 relative to packaged goods revenue and in absolute terms as we continue to focus on developing and monetizing products and services that can be delivered digitally.

One EA

The pursuit of our goals requires that we operate as one team that is faster, more focused and constantly evolving, and we have undertaken a cultural shift across our organization in order to become more flexible. We have changed how we develop our games, engaging players through alphas, betas and other programs to seek out more feedback earlier in the game development process. We have also changed the makeup and skill set of our workforce, and combined the art of game-making with the science of managing dynamic live services and marketing those games and services. These changes have enabled us to increase our operational speed and organizational flexibility while improving our fiscal discipline.


Our Games and Services

We develop games and services for a variety of platforms, including consoles, PCs, mobile phones and tablets, and wetablets. We market and sell our games and services through retaildigital distribution channels and through digital distributionretail channels. We believe that flexibility across platforms, and distribution channels and business models is critical to maintaining and growing our overall consumerplayer base, which continues to evolve in response to the introduction of new platformsas well as increasing engagement with our games and business models.services. New gaming platforms, engagement models and business models are expected to continue to emerge in the future, and we intend to evaluate these new platform, engagement and business model opportunities on a case-by-case basis.

Digitally, our console games additional content and online services can be purchased through third-party storefronts, such as Sony’s PlayStation NetworkStore and Microsoft’s Xbox Store. Our PCdirect sales to Sony and Microsoft represented approximately 19 percent and 17 percent of total net revenue, respectively in fiscal 2017. Our direct sales to Sony and Microsoft represented approximately 16 percent and 14 percent of total net revenue, respectively in fiscal 2016. Our direct sales to Microsoft represented approximately 10 percent of total net revenue in fiscal 2015.Our mobile and tablet games and additional content can be downloaded directly through our Origin online platform, as well as through third-party online download stores. Our mobile, tablet and PC free-to-download games and additional contentservices are available through third-party application storefronts such as the Apple App Store and Google Play. Our massively multi-playerPC games and services can be downloaded directly through our Origin platform, as well as through third-party online service, Star Wars: The Old Republic, is available both as a free-to-downloaddownload stores. We also partner with third parties to publish our mobile and as a subscription basis, andPC games on their platforms in certain casual gamesAsian territories, such as card, puzzleour partnerships with Tencent Holdings Limited and wordNexon Co. Ltd. for FIFA Online 3 in China and Korea, respectively. Players can also access a catalog of our console and PC games are available through our Pogo online service.subscription-based EA Access and Origin Access services, respectively.

Our packaged goods games are sold indirectly to mass market retailers, (such as Walmart), electronics specialty stores (such as Best Buy) and game software specialty stores (such as GameStop).or through distribution arrangements. Our direct sales to GameStop Corp. represented approximately 11 percent and 13 percent of total net revenue in fiscal yearsyear 2015 and 2014, respectively.were not greater than ten percent of total net revenue in either fiscal year 2016 or fiscal year 2017. We sell our games to GameStop Corp. pursuant to numerous and frequent individual purchase orders, which contain delivery and pricing terms. There are no minimum sales or purchase commitments between us and GameStop.

In our games, we utilizeuse established brands that we either wholly own (such as Battlefield, Mass Effect, Need for Speed, The Sims and Plants v. Zombies) or license from others (such as FIFA, Madden NFL and Star Wars). From time to time, we contract with external game developers, such as Respawn Entertainment, to develop our games or to publish and distribute their games. We also partner with third partiesbelieve our established brands give us the opportunity to publishengage an increasing number of players across more platforms, more geographies and through more business models.

In fiscal year 2017, net revenue from our mobileUltimate Team services and PC games in certain Asian territories, such as our partnerships with Tencent Holdings Limited and Nexon Co. Ltd. for FIFA Online 317 in Chinarepresented approximately 16 percent and Korea, respectively. We believe that leveraging established brands across a diverse range11 percent, respectively, of genres and platforms enables us to build long-term relationships with a wide variety of players.our total net revenue. In fiscal year 2016, net revenue from sales ofour Ultimate Team services and FIFA 16 represented approximately 1615 percent and 11 percent, respectively, of our total net revenue; inrevenue. In fiscal year 2015, net revenue from sales ofour Ultimate Team services, Battlefield 4 and FIFA 15 represented approximately 1513 percent, of our total net revenue;11 percent and in fiscal year 2014, revenue from sales of FIFA 14 represented approximately 1511 percent, respectively, of our total net revenue.



We also are investing in a number of long-term initiatives that we believe will allow us to better serve and deepen our engagement with our players, such as our EA Competitive Gaming Division through which we will focus our efforts in competitive gaming and eSports.esports.



Significant Relationships

Sony & Microsoft. Under the terms of agreements we have entered into with Sony Computer Entertainment Inc. and its affiliates and with Microsoft Corporation and its affiliates, we are authorized to develop and distribute disc-based and digitally-delivered software products and services compatible with PlayStation 3 and 4 and the Xbox 360 and Xbox One,consoles, respectively. As of the date of this filing, we have not entered into a licensed publisher agreement with Sony for PlayStation 4, and the parties currently operate under the terms of existing agreements, subject to a new pricing structure with respect to PlayStation 4.

Under the agreements with Sony and Microsoft, we are provided with the non-exclusive right to use, for a fixed term and in a designated territory, technology that is owned or licensed by them to publish our games on their respective platform. Our transactions for disc-based products are made pursuant to individual purchase orders, which are accepted on a case-by case basis by Sony or Microsoft (or their designated replicators), as the case may be. For packaged goods products, we pay the console manufacturers a per-unit royalty for each unit manufactured. With respect to digitally-delivered products other online content and services, sold by the console manufacturers, the console manufacturers pay us either a wholesale price or a percentage royalty on the revenue they derive from their sales.sales of our products and services. Many key commercial terms of our relationships with Sony and Microsoft - such as manufacturing terms, delivery times, platform policies and approval conditions - are determined unilaterally, and are subject to change by the console manufacturers. Our direct sales to Sony represented approximately 16 percent of total net revenue in fiscal years 2016. Our direct sales to Microsoft represented approximately 14 percent and 10 percent of total net revenue in fiscal years 2016 and 2015 respectively.

The platform license agreements also require us to indemnify the console manufacturers for any loss, liability and expense resulting from any claim against the console manufacturer regarding our games and services, including any claims for patent, copyright or trademark infringement brought against the console manufacturer. Each platform license may be terminated by the console manufacturer if a breach or default by us is not cured after we receive written notice from the console manufacturer, or if we become insolvent. The console manufacturers are not obligated to enter into platform license agreements with us for any future consoles, products or services.

Apple, Google and Other App Stores. We have agreements to distribute our mobile applications and additional content through distribution partners worldwide, includingdistributors such as Apple and Google. Consumers download ourOur applications are downloaded for their mobile devices from third party-applicationparty application storefronts. The distributor either charges the consumers a one-time fee if there is a cost to download the application. Ifapplication or charges consumers for content purchased within the application after it is a “free-to-download” application, the distributor may still charge the consumerdownloaded for additional content that is purchased by the consumer within the application.free. Our distribution agreements establish the fees to beamounts that are retained by the distributor and the amounts passed through to us for distributing our applications and additional content.us. These arrangements are typically terminable on short notice. The agreements generally do not obligate the distributors to market or distribute any of our applications.

Publishing Partners in Asia. We have entered into agreements whereby we partner with certain companies, including Tencent Holdings Limited and Nexon Co., Ltd. or their respective affiliates, pursuant to which these companies publish our mobile and PC free-to-download games in certain Asian territories, including China and Korea. Our players downloadaccess games from the publishers’ platforms, and are charged for additional content purchased within our game environment. The agreements generally establish the amounts that are retained by the publishers,publisher, and the amounts that are passed through to us.

Competition

The market for interactive entertainment is intensely competitive and changes rapidly as new products and platforms are introduced. We also face competition for the right to use certain intellectual property included in our products. We face significant competition primarily from the following:

Companies that are focused on developing and publishing games that operate on consoles and on PCs,companies such as Activision Blizzard, Take-Two Interactive, and Ubisoft, as well as diversified media companies such as Warner Bros. andBethesda, Tencent, Sony and Microsoft, each of which developsprimarily with respect to developing games and publishes software for its respective console platform;services that operate on consoles, PCs and/or mobile devices.

Companies that develop and publish mobile game applications; and



Companies that develop and publish PC free-to-download online gaming services.
More broadly, we compete against providers of different sources of entertainment, such as motion pictures, television, social networking, online casual entertainment and music that our players could enjoy in their free time. Important competitive factors in our industry include game quality and ease of use, compatibility of products with certain platforms, brand recognition, price, marketing, and quality of customer service.

Intellectual Property
To establish and protect our intellectual property, we rely on a combination of copyrights, trademarks, patents, patent applications, trade secrets, know-how, license agreements, confidentiality provisions and procedures and other contractual provisions. We actively engage in enforcement and other activities to protect our intellectual property. In addition, we engage in activities designed to limit the impact of abuse of our digital products and services, including monitoring our games for evidence of exploitation and re-balancing our game environments in the event that such abuse is discovered.



Governmental Regulation
We are subject to a number of foreign and domestic laws and regulations that affect companies conducting business on the Internet. In addition, laws and regulations that may have an impact on our business relating to user privacy, data collection, retention, electronic commerce, virtual items and retention,currency, consumer protection, content, advertising, localization and information security have been adopted or are being considered for adoption by many countries throughout the world.

Seasonality
We have historically experienced the highest percentage of our sales in our third fiscal quarter due to seasonal holiday demand;demand and the launch timing of our games; however, there can be no assurance that this will continue. In addition, we defer the recognition of a significant amount of net revenue related to our online-enabled games over an extended period of time. As a result, the quarter in which we generate the highest net sales volume may be different from the quarter in which we recognize the highest amount of net revenue.

Employees
As of March 31, 2016,2017, we had approximately 8,5008,800 regular, full-time employees, over 5,2005,500 of whom were outside the United States. We believe that our ability to attract and retain qualified employees is a critical factor in the successful development of our products and services and that our future success will depend, in large measure, on our ability to continue to attract and retain qualified employees. Approximately 87 percent of our employees, all of whom work for DICE, our SwedishDICE development studio in Sweden, are represented by a union.

Investor Information
Our annual reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and any amendments to those reports filed pursuant to Section 13(a) or 15(d) of the Securities Exchange Act, as amended, are available free of charge on the Investor Relations section of our website at http://ir.ea.com as soon as reasonably practicable after they are electronically filed with or furnished to the Securities and Exchange Commission (“SEC”). Except as expressly set forth in this Form 10-K annual report, the contents of our website are not incorporated into, or otherwise to be regarded as part of this reportreport.
Company Information
We were incorporated originally in California in 1982. In September 1991, we were reincorporated under the laws of Delaware. Our principal executive offices are located at 209 Redwood Shores Parkway, Redwood City, California 94065 and our telephone number is (650) 628-1500.

Information about Geographic Areas and Research & Development Expense
Information regarding financial data by geographic area is set forth in Part II, Item 8 of this Form 10-K in the Notes to Consolidated Financial Statements in Note 18,16, “Segment Information”. Information regarding financial data is set forth in Part II, Item 6 of this Form 10-K under the heading “Selected Financial Data,” and information regarding certain risks attendant to our foreign operations is set forth in Part II, Item 7 of this Form 10-K under the heading “Financial Results” and “Trends in Our Business”. For the fiscal years ended March 31, 2017, 2016 2015 and 2014,2015, research and development expenses were $1,205 million, $1,109 million and $1,094 million, and $1,125 million, respectively.



Executive Officers
The following table sets forth information regarding our executive officers as of May 26, 2016:24, 2017:
Name Age Position
Andrew Wilson 4142 Chief Executive Officer
Blake Jorgensen 5657 Executive Vice President, Chief Financial Officer
Peter R. Moore61Executive Vice President, Chief Competition Officer
Patrick Söderlund 4243 Executive Vice President, EA Worldwide Studios
Laura Miele 4647 Executive Vice President, Global Publishing Electronic Arts
Kenneth Moss 5051 Chief Technology Officer
Christopher Bruzzo 4647 Chief Marketing Officer
Joel Linzner 6465 Executive Vice President, Worldwide Business Affairs
Gabrielle ToledanoMala Singh 4946 Executive Vice President, Chief TalentPeople Officer
Samantha Smith47Senior Vice President, EA Mobile and Maxis
Kenneth A. Barker 4950 Senior Vice President, Chief Accounting Officer
Jacob J. Schatz 4748 Senior Vice President, General Counsel and Corporate Secretary
Mr. Wilson has served as EA’s Chief Executive Officer and as a director of EA since September 2013. Prior to his appointment as our Chief Executive Officer, Mr. Wilson held several positions within the Company since joining EA in May 2000, including Executive Vice President, EA SPORTS from August 2011 to September 2013 and Senior Vice President, EA SPORTS from March 2010 to August 2011.2013. Mr. Wilson serves on the Board of Directors of the World Surf League.

Mr. Jorgensen has served as Executive Vice President and Chief Financial Officer since September 2012. Prior to joining EA, he served as Executive Vice President and Chief Financial Officer of Levi Strauss & Co. from July 2009 to August 2012. From June 2007 to June 2009, Mr. Jorgensen served as Executive Vice President and Chief Financial Officer of Yahoo! Inc. Mr. Jorgensen earned his M.B.A. from Harvard Business School and his Economicsundergraduate degree from Stanford University.

Mr. Moore has served as Executive Vice President and Chief Competition Officer since December 2015. Previously, he served as EA’s Chief Operating Officer from August 2011 until March 2016 and as President, EA SPORTS from September 2007 to August 2011. From January 2003 until he joined EA in 2007, Mr. Moore was with Microsoft where he served as head of Xbox marketing and was later named as Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division, a position in which he led both the Xbox and Games for Windows businesses. Mr. Moore holds a bachelor's degree from Keele University, United Kingdom, and a Master's degree from California State University, Long Beach.

Mr. Söderlund has served as Executive Vice President, EA Worldwide Studios since September 2013. Prior to that time, he served as Executive Vice President, EA Games Label from August 2011 to September 2013. From December 2010 to July 2011, he served as Executive Vice President, Group General Manager - FPS/Driving. Mr. Söderlund joined EA in October 2006 when EA purchased DICE studios where he was the Chief Executive Officer.

LauraMs. Miele has served as Executive Vice President, Global StudiosPublishing since April 2016. Ms. Miele joined the Company in March 1996 and has held several positions at the Company, including Senior Vice President of Americas Publishing, General Manager of the Company’s Star Wars business, Senior Vice President of Games Label Marketing and Group Vice President of Games Label Marketing.several senior roles in the Company's marketing organization. Ms. Miele serves on the board of Silicon Valley Community Foundation.

Mr. Moss has served as Chief Technology Officer since July 2014. Prior to joining EA, heHe served as Vice President of Market Places Technology, Science and Data at eBay Inc. sincefrom November 2011.2011 to July 2014. Prior to joining eBay, he co-founded CrowdEye, Inc. in September 2008 and served as its Chief Executive Officer.Officer from October 2008 to November 2011. Mr. Moss graduated from Princeton University with a B.A. in Molecular Biology.University.

Mr. Bruzzohas served as Chief Marketing Officer since September 2014. Prior to joining EA, he served as Senior Vice President at Starbucks Corporation from June 2011 to August 2014 and Vice President from June 2008 to June 2011. Mr. Bruzzo is currently a director of Blue Nile, Inc.2014. Mr. Bruzzo graduated from Whitworth University with a B.A. in Political Studies.University.




Mr. Linzner has served as Executive Vice President, Worldwide Business Affairs since April 2016. From March 2005 until April 2016, Mr. Linzner was EA's Executive Vice President, Business and Legal Affairs. Prior to joining EA in July 1999, Mr. Linzner served as outside litigation counsel to EA and several other companies in the video game industry. Mr. Linzner earned his J.D. from Boalt Hall at the University of California, Berkeley, after graduating from Brandeis University. He is a member of the Bar of the State of California and is admitted to practice in the United States Supreme Court, the Ninth Circuit Court of Appeals and several United States District Courts.

Ms. Toledano Singhhas served as our Executive Vice President and Chief TalentPeople Officer since April 2007.October 2016. Ms. ToledanoSingh was Seniorpreviously employed by EA from 2009 to 2013, serving as Vice President, Human Resources, at EA Labels from February 20062011 to March 2007.2013. Prior to rejoining EA, Ms. Toledano also serves on the BoardSingh served as Chief People Officer of Directors of Jive Software, Inc., TalentSky, Inc. and Visier, Inc., privately-held companies.Minted, LLC from January 2014 to October 2016. Ms. ToledanoSingh earned both her undergraduate degree in Humanities and her graduate degree in Educationdegrees from Stanford University.

Ms. Smith joined EA in March 2015 as Senior Vice President and Group GM. She took over leadership of EA Mobile in July 2015 and Maxis in September 2015. Prior to joining EA, she served as Senior Vice President, Production & Development at Warner Bros. Interactive Entertainment since February 2007. Ms. Smith graduated from AshlandRutgers University with a B.A. in Broadcasting.- New Brunswick.

Mr. Barker has served as Senior Vice President, Chief Accounting Officer since April 2006. From February 2012 to AugustSeptember 2012, he also served as Interim Chief Financial Officer. From June 2003 to April 2006, Mr. Barker held the position of Vice President, Chief Accounting Officer. Prior to joining EA, Mr. Barker was employed at Sun Microsystems, Inc., as their Vice President and Corporate Controller from October 2002 to June 2003 and Assistant Corporate Controller from April 2000 to September 2002. Prior to that, he was an audit partner at Deloitte & Touche. Mr. Barker serves on the Board of Directors of Corsair Components,


Inc., the Audit Committee of Community Gatepath, a non-profit organization and on the Accounting Advisory Board for the University of Notre Dame. Mr. Barker graduated from the University of Notre Dame with a B.A. degree in Accounting.Dame.

Mr. Schatz has served as Senior Vice President, General Counsel and Corporate Secretary since June 2014. Mr. Schatz joined EA in 1999, and prior to his current role he served as Deputy General Counsel and as Vice President since 2006. Mr. Schatz earned his J.D. from Georgetown University Law Center, and received his B.A. in Governmentundergraduate degree from Pomona College. Mr. Schatz is a member of the Bar of the State of California and is admitted to practice in the United States Supreme Court, the Ninth Circuit Court of Appeals and several United States District Courts.




Item 1A.Risk Factors

Our business is subject to many risks and uncertainties, which may affect our future financial performance. If any of the events or circumstances described below occurs, our business or financial performance could be harmed, our actual results could differ materially from our expectations and the market value of our stock could decline. The risks and uncertainties discussed below are not the only ones we face. There may be additional risks and uncertainties not currently known to us or that we currently do not believe could be material that may harm our business or financial performance.

Our business is intensely competitive and “hit” driven. If we doWe may not deliver “hit” products and services, or if consumers may prefer our competitors’ products or services over our own, our operating results could suffer.own.

Competition in our industry is intense. Many new products and services are regularly introduced in each major industry segment (console, mobile and PC free-to-download), but only a relatively small number of “hit” titles account for a significant portion of total revenue in each segment. Our competitors range from large established interactive entertainment companies and diversified media companies to emerging start-ups, and we expect new competitors to continue to emerge throughout the world. If our competitors develop and market more successful and engaging products or services, offer competitive products or services at lower price points, or if we do not continue to develop consistently high-quality, well-received and well-receivedengaging products and services, our revenue, margins, and profitability will decline.

We maintain a relatively limited product portfolio in an effort to focus on developing high-quality and engaging products with the potential to become “hits”.hits. High-quality titles, even if highly-reviewed, may not turn into “hit”hit products. Many “hit”hit products within our industry are iterations of prior hit products with large established consumer bases and significant brand recognition, which makes competing in certain product categories challenging. In addition, hit products or services of our competitors may take a larger shareportion of consumer spending or time than we anticipate, which could cause our products and services to underperform relative to revenueour expectations. Publishing a relatively small number of major titles each year also concentrates risk in those titles and means each major title has greater associated risk. The increased importance of extra content and live services revenue to our business heightens this risk as extra content and live services for poorly-received or underperforming games may generate lower than expected sales. A significant portion of our revenue historically has historically been derived from games and services based on a few popular franchises. For example, in fiscal year 2016, net revenue generated fromfranchises, and the sale of products and services associated with our three largest franchises accounted for approximately 55 percent of our net revenue. The underperformance of a single major title and the associated extra content maycould have a largematerial adverse impact on our financial results. The increased importance of live services revenue to our business heightens the risks associated with our limited product portfolio as live services that are either poorly-received or provided in connection with underperforming games may generate lower than expected sales.

Our business is dependent on the success and availability of platforms developed by third parties, as well as our ability to develop commercially successful products and services for these platforms.

The success of our business is driven in part by the commercial success and adequate supply of third party platforms for which we develop our products and services or through which our products and services are distributed. Our success also depends on our ability to accurately predict which platforms will be successful in the marketplace, our ability to develop commercially successful products and services for these platforms and our ability to effectively manage the transition from one generation of platforms to the next. We must make product development decisions and commit significant resources well in advance of anticipated platform release dates and may incur significant expense to adjust our product portfolio and development efforts in response to changing consumer platform preferences. Additionally, we may enter into certain exclusive licensing arrangements that affect our ability to deliver or market products or services on certain platforms. A platform for which we are developing products and services may not succeed as expected or new platforms may take market share and interactive entertainment consumers away from platforms for which we have devoted significant resources. If consumer demand for the platforms for which we are developing products and services is lower than our expectations, we may be unable to fully recover the investments we have made in developing our products and services, and our financial performance will be harmed. Alternatively, a platform for which we have not devoted significant resources could be more successful than we initially anticipated, causing us to not be able to take advantage of meaningful revenue opportunities.

Technology changes rapidly in our business and if we fail to anticipate orsuccessfully implement new technologies or adopt new business strategies, technologies or methods, the quality, timeliness and competitiveness of our products and services may suffer.

Rapid technology changes in our industry require us to anticipate, sometimes years in advance, which technologies we must develop, implement and take advantage of in order to make our products and services competitive in the market. We have invested, and in the future may invest, in new business strategies, technologies, products, and services. For example, we are investing in the infrastructure for our EA Player Network which we expect will allow us to market and deliver content and services for our franchises more efficiently as well as enable new player-centric ways to discover and try new experiences. Such endeavors may


involve significant risks and uncertainties, and no assurance can be given that the technology we choose to adopt and the products and services that we pursue will be successful. If we do not successfully implement these new technologies, our reputation may be materially adversely affected and our financial condition and operating results willmay be impacted. We also may miss opportunities to adopt technology, or develop products and services that become popular with consumers, which could adversely affect our financial results. It may take significant time and resources to shift our focus to such technologies, putting us at a competitive disadvantage.

Our development process usually starts with particular platforms and distribution methods in mind, and a range of technical development and feature goals that we hope to be able to achieve. We may not be able to achieve these goals, or our competition may be able to achieve them more quickly and effectively than we can. In either case, our products and services may be technologically inferior to those of our competitors, less appealing to consumers, or both. If we cannot achieve our technology goals within the original development schedule for our products and services, then we may delay their release until these goals can be achieved, which may delay or reduce revenue and increase our development expenses. Alternatively, we may increase the resources employed in research and development in an attempt to accelerate our development of new technologies, either to preserve our product or service launch schedule or to keep up with our competition, which would increase our development expenses.

We may experience security breaches and cyber threats.

We continually face cyber risks and threats that seek to damage, disrupt or gain access to our networks, our products and services, supporting infrastructure, intellectual property and other assets. In addition, we rely on technological infrastructure provided by third party business partners to support the online functionality of our products and services. These business partners, as well as our channel partners, also are subject to cyber risks and threats. Such cyber risks and threats may be difficult to detect. Both our partners and we have implemented certain systems and processes to guard against cyber risks and to help protect our data and systems. However, the techniques that may be used to obtain unauthorized access or disable, degrade, exploit or sabotage our products, services and systems change frequently and often are not detected. Our systems and processes, and the systems and processes of our business partners, may not be adequate. Any failure to prevent or mitigate security breaches or cyber risks, or respond adequately to a security breach or cyber risk, could result in interruptions to our products and services, degrade the user experience, cause consumers to lose confidence in our products, as well as significant legal and financial exposure. This could harm our business and reputation, disrupt our relationships with partners and diminish our competitive position.

Successful exploitation of our systems can have other negative effects upon the products, services and user experience we offer.  In particular, the virtual economies that we have established in many of our games are subject to abuse, exploitation and other forms of fraudulent activity that can negatively impact our business. Virtual economies involve the use of virtual currency and/or virtual assets that can be used or redeemed by a player within a particular game or service. The abuse or exploitation of our virtual economies include the illegitimate generation and sale of virtual items in black markets. Our online services have been impacted by in-game exploits and the use of automated processes to generate virtual currency illegitimately, and such activity may continue.  These kinds of activities and the steps that we take to address these issues may result in a loss of anticipated revenue, interfere with players’ enjoyment of a balanced game environment and cause reputational harm.

Our business could be adversely affected if our consumer protection, data privacy and security practices are not adequate, or perceived as being inadequate, to prevent data breaches, or by the application of consumer protection and data privacy and security laws generally.

In the course of our business, we collect, process, store and use consumer and other information, including personal information, passwords and credit card information. Although we take measures to protect this information from unauthorized access, acquisition, disclosure and misuse, our security controls, policies and practices may not be able to prevent the improper or unauthorized access, acquisition or disclosure of such information. For example, third parties may fraudulently induce employees or customers into disclosing identification or other sensitive information which may, in turn, be used to access our information technology systems. The unauthorized access, acquisition or disclosure of this information, or a perception that we do not adequately secure consumer and other information could result in legal liability, costly remedial measures, governmental and regulatory investigations, harm our profitability and reputation and cause our financial results to be materially affected. In addition, third party vendors and business partners receive access to information that we collect. These vendors and business partners may not prevent data security breaches with respect to the information we provide them or fully enforce our policies, contractual obligations and disclosures regarding the collection, use, storage, transfer and retention of personal data. A data security breach of one of our vendors or business partners could cause reputational harm to them and/or negatively impact our ability to offer our products and services.



We are subject to payment card association rules and obligations pursuant to contracts with payment card processors. Under these rules and obligations, if information is compromised, we could be liable to payment card issuers for the cost of associated expenses and penalties. In addition, if we fail to follow payment card industry security standards, even if no consumer information is compromised, we could incur significant fines or experience a significant increase in payment card transaction costs.

Data privacy, data protection, localization, security and consumer-protection laws are evolving, and the interpretation and application of these laws in the United States, Europe and elsewhere often are uncertain, contradictory and changing. It is possible that these laws may be interpreted or applied in a manner that is adverse to us or otherwise inconsistent with our practices, which could result in litigation, regulatory investigations and potential legal liability or require us to change our practices in a manner adverse to our business. As a result, our reputation and brand may be harmed, we could incur substantial costs, and we could lose both consumers and revenue.

We may experience outages and disruptions of our online services.

We are investing and expect to continue to invest in technology, hardware and software to support the online functionality of our portfolio of products and services. In addition, we rely on technological infrastructure provided by third party business partners.  Launching and operating games and services with online features, developing related technologies and implementing online business initiatives is expensive and complex. Implementation of these technologies and execution of these initiatives could result in operational failures and other issues impacting the technical stability of our products and services. In addition, having access to the necessary infrastructure to support the online functionality of our products and services is vital to our growth and success. Our products and services could be adversely impacted by outages, disruptions and failures in our network and related infrastructure, as well as in the online platforms or services of key business partners who offer or support our products and services.

We may not consistently meet our product development schedules or if key events, sports seasons or movies that we tie our product release schedules to aremay be delayed, cancelled or poorly received.

Our ability to meet product development schedules is affected by a number of factors both within and outside our control, including feedback from our players, the creative processes involved, the coordination of large and sometimes geographically dispersed development teams, the complexity of our products and the platforms for which they are developed, the need to fine-tune our products prior to their release and, in certain cases, approvals from third parties. We have experienced development delays for our products in the past, which caused us to delay or cancel release dates. We also seek to release certain products in conjunction with key events, such as the beginning of a sports season, major sporting event, or the release of a related movie. If such a key event were delayed, cancelled or poorly received, our sales likely would likely suffer materially. Any failure to meet anticipated production or release schedules likely would likely result in a delay of revenue and/or possibly a significant shortfall in our revenue, increase our development and/or marketing expenses, harm our profitability, and cause our operating results to be materially different than anticipated.

Our business is highly seasonal with the highest percentage of our sales occurring in the quarter ending in December. While our sales generally follow this seasonal trend, there can be no assurance that this trend will continue. If we miss key selling periods for products, for any reason, including product delays, product cancellations, or delayed introduction of a new platform for which we have developed products and services or through which we distribute our products and services, our sales are likely towill suffer significantly. Additionally, macroeconomic conditions or the occurrence of unforeseen events that negatively impact retailer or consumer buying patterns, particularly during the quarter ending in December, are likely towill harm our financial performance disproportionately.



Our business is dependent on the success and availability of platforms developed by third parties, as well as our ability to develop commercially successful products and services for these platforms.

The success of our business is driven in part by the commercial success and adequate supply of platforms developed by third parties. Our success also depends on our ability to accurately predict which platforms will be successful in the marketplace, our ability to develop commercially successful products and services for these platforms and our ability to effectively manage the transition from current generation platforms to next generation platforms. We must make product development decisions and commit significant resources well in advance of anticipated platform release dates and may incur significant expense to adjust our product portfolio and development efforts in response to changing consumer platform preferences. Additionally, we may enter into certain exclusive licensing arrangements that affect our ability to deliver or market products or services on certain platforms. A platform for which wefinancial results are developing products and services may not succeed as expected or new platforms may take market share and game software consumers away from platforms for which we have devoted significant resources. If consumer demand for the platforms for which we are developing products and services is lower than our expectations, we may be unable to fully recover the investments we have made in developing our products and services, and our financial performance will be harmed. Alternatively, a platform for which we have not devoted significant resources could be more successful than we had initially anticipated, causing us to not be able to take advantage of meaningful revenue opportunities.

Technology changes rapidly in our business and if we fail to anticipate or successfully implement new technologies in our games or adopt new business strategies, distribution technologies or methods, the quality, timeliness and competitiveness of our products and services may suffer.

Rapid technology changes in our industry require us to anticipate, sometimes years in advance, which technologies we must implement and take advantage of in order to make our products and services competitive in the market. We have invested, and in the future may invest, in new business strategies, technologies, products, and services. Such endeavors may involve significant risks and uncertainties, and no assurance can be given that the technology we choose to adopt and the products and services that we pursue will be successful and will not materially adversely affect our reputation, financial condition, and operating results. We also may miss opportunities to adopt technology, or develop products and services that become popular with consumers, which could adversely affect our revenues. It may take significant time and resources to shift our focus to such technologies, putting us at a competitive disadvantage.

Our product development usually starts with particular platforms and distribution methods in mind, and a range of technical development and game feature goals that we hope to be able to achieve. We may not be able to achieve these goals, or our competition may be able to achieve them more quickly and effectively than we can. In either case, our products and services may be technologically inferior to our competitors’, less appealing to consumers, or both. If we cannot achieve our technology goals within the original development schedule for our products and services, then we may delay their release until these goals can be achieved, which may delay or reduce revenue and increase our development expenses. Alternatively, we may increase the resources employed in research and development in an attempt to accelerate our development of new technologies, either to preserve our product or service launch schedule or to keep up with our competition, which would increase our development expenses.

Security breaches and cyber threats could harm our reputation and adversely affect our business.

As our digital business grows, we continually face cyber risks and threats that seek to damage, disrupt or gain access to our networks, our products and services, and supporting infrastructure.  Our business partners, including our channel partners, also are subject to these risks.  Such cyber risks and threats may be difficult to detect. Any failure to prevent or mitigate security breaches or cyber risk could result in interruptions to the services we provide, degrade the user experience, cause our users to lose confidence in our products, as well as significant legal and financial exposure.  This could harm our business and reputation, disrupt our relationships with partners and diminish our competitive position.

Successful exploitation of our systems can have other negative effects upon the products, services and user experience we offer.  In particular, the virtual economies that we have established in many of our games are subject to abuse, exploitation and other forms of fraudulent activity that can negatively impact our business.  Virtual economies involve the use of virtual currency and/or virtual assets that can be redeemed by a player within a particular game or game service.  The abuse or exploitation of our virtual economies include the illegitimate generation and sale of virtual items in black markets. Our online services have been impacted by in-game exploits and the use of automated processes to generate virtual currency illegitimately in the past, which were traded in black markets.  These kinds of activities and the steps that we take to address these issues may result in a loss of anticipated revenue, interfere with players’ enjoyment of a balanced game environment and cause reputational harm.



We may experience outages and disruptions of our online services that may harm our business.

We are investing and expect to continue to invest in technology, hardware and software to support the online functionality of our portfolio of products and services. Launching and operating games and services with online features, developing related technologies and implementing online business initiatives is expensive and complex. Execution of these initiatives could result in operational failures and other issues impacting the technical stability of our products and services. In addition, having the necessary infrastructure to support the online functionality of our products and services is vital to our growth and success. Our products and services could be adversely impacted by outages, disruptions and failures in our network and related infrastructure, as well as in the online platforms or services of key business partners who offer or support our products and services.

Our business is subject to currency fluctuations.

International sales are a fundamental part of our business. For our fiscal year ended March 31, 2016,2017, international net revenue comprised 5756 percent of our total net revenue, and we expect our international salesbusiness to continue to account for a significant portion of our total net revenue. As a result of our international sales, and also the denomination of our foreign investments and our cash and cash equivalents in foreign currencies, we are exposed to the effects of fluctuations in foreign currency exchange rates. Strengthening of the U.S. dollar, particularly relative to the Euro, British pound sterling, Australian dollar, Chinese yuan and South Korean won, has a negative impact on our reported international net revenue but a positive impact on our reported international operating expenses (particularly when the U.S. dollar strengthens against the Swedish krona and the Canadian dollar) because these amounts are translated at lower rates. For example, during our fiscal year ended March 31, 2016, our reported international revenue would have been $266 million higher and our operating expenses would have been $113 million higher on a constant currency basis. We use foreign currency hedging contracts to mitigate some foreign currency risk. However, these activities are limited in the protection they provide us from foreign currency fluctuations and can themselves result in losses.

Declines

We may not attract and retain key personnel.

The market for technical, creative, marketing and other personnel essential to the development, marketing and support of our products and services and management of our businesses is extremely competitive. Our leading position within the interactive entertainment industry makes us a prime target for recruiting our executives, as well as key creative and technical talent. If we cannot successfully recruit and retain qualified employees, or replace key employees following their departure, our ability to develop and manage our business will be impaired.

We may experience declines or fluctuations in the recurring portion of our business may have a negative impact on our financial and operating results.business.

Our business model includes revenue that we deem recurring in nature, such as revenue from our annualized titles (e.g., FIFA and Madden NFL), and associated services, and ongoing mobile businesses. While we are confident in our abilityhave been able to forecast the revenue from these areas of our business with greater certainty than for new offerings, we cannot provide assurances that consumers will purchase these games and services on a consistent basis. Furthermore, we may cease to offer games and services that we previously had deemed to be recurring in nature. Consumer purchases of our games and services may decline or fluctuate as a result of a number of factors, including their level of satisfaction with our games and services, our ability to improve and innovate our annualized titles, our ability to adapt our games and services to new platforms, outages and disruptions of our online services, the games and services offered by our competitors, our marketing and advertising efforts or declines in consumer activity generally as a result of economic downturns, among others. The reception to our licensed sports games may be adversely impacted by circumstances outside our control impacting the sports leagues and organizations. Any decline or fluctuation in the recurring portion of our business may have a negative impact on our financial and operating results.

Our adoption of new business modelsWe could fail to produce our desired financial returns.successfully adopt new business models.

From time to time we seek to establish and implement new business models. Forecasting our revenues and profitability forthe success of any new business modelsmodel is inherently uncertain and volatile.depends on a number of factors both within and outside of our control. Our actual revenue and profit for these businesses may be significantly greater or less than our forecasts. Additionally, these new business models could fail, resulting in the loss of our investment in the development and infrastructure needed to support these new business models, as well as the opportunity cost of diverting management and financial resources away from more successful and established businesses.



If we areWe may be unable to maintain or acquire licenses to include intellectual property owned by others in our games, or to maintain or acquire the rights to publish or distribute games developed by others, our business may be harmed.others.

Many of our products and services are based on or incorporate intellectual property owned by others. For example, our EA SPORTSSports products include rights licensed from major sports leagues and players’ associations and our Star Wars products include rights licensed from Disney. Competition for these licenses and rights is intense. If we are unable to maintain these licenses and rights or obtain additional licenses or rights with significant commercial value, our ability to develop and successful and engaging games and services may be adversely affected and our revenue, profitability and cash flows may decline significantly. Competition for these licenses also may increase the amounts that we must pay to licensors and developers, through higher minimum guarantees or royalty rates, which could significantly increase our costs and reduce our profitability.

If externalExternal game developers fail tomay not meet product development schedules or are unable tootherwise honor their obligations to us, our financial results may be harmed.obligations.

We may contract with external game developers to develop our games or to publish or distribute their games. While we maintain contractual protections, we have less control over the product development schedules of these games developed by external game developers, and we depend on their ability to meet product development schedules. In addition, we may have disputes with external developers over game content, launch timing, achievement of certain milestones, the game development timeline, marketing campaigns or other matters. If thesewe have disputes with external developers or they cannot meet product development schedules, acquire certain approvals or are otherwise unable or unwilling to honor their obligations to us, we may delay or cancel previously announced games, alter our launch schedule or experience increased costs and expenses, which could result in a delay or significant shortfall in anticipated revenue, harm our profitability and reputation, and cause our financial results to be materially affected.

Our business could be adversely affected if our consumer protection, data privacy and security practices are not adequate, or perceived as being inadequate, to prevent data breaches, or by the application of consumer protection and data privacy and security laws generally.

In the course of our business, we collect, process, store and use consumer and other information, including personal information, passwords and credit card information. Although we take measures to protect this information from unauthorized access, acquisition, disclosure and misuse, our security controls, policies and practices may not be able to prevent the improper or unauthorized access, acquisition or disclosure of such information. In addition, third party vendors and business partners which in the course of our business receive access to information that we collect also may not prevent data security breaches with respect to the information we provide them or fully enforce our policies, contractual obligations and disclosures regarding the collection, use, storage, transfer and retention of personal data. The unauthorized access, acquisition or disclosure of this information could significantly harm our reputation, compel us to comply with disparate breach notification laws and otherwise subject us to proceedings by governmental entities or others and substantial legal liability. A perception that we do not adequately secure consumer and other information could result in a loss of current or potential consumers and business partners, as well as a loss of anticipated revenues. Our key business partners also face these risks with respect to information they collect and data security breaches with respect to such information could cause reputational harm to them and negatively impact our ability to offer our products and services through their platforms.

We are also subject to payment card association rules and obligations pursuant to contracts with payment card processors. Under these rules and obligations, if information is compromised, we could be liable to payment card issuers for the cost of associated expenses and penalties. In addition, if we fail to follow payment card industry security standards, even if no consumer information is compromised, we could incur significant fines or experience a significant increase in payment card transaction costs.

In addition, data privacy, security and consumer-protection laws are evolving, and the interpretation and application of these laws in the United States, Europe and elsewhere are often uncertain, contradictory and changing. It is possible that these laws may be interpreted or applied in a manner that is adverse to us or otherwise inconsistent with our practices, which could result in litigation, regulatory investigations and potential legal liability or require us to change our practices in a manner adverse to our business. As a result, our reputation may be harmed, we could incur substantial costs, and we could lose both consumers and revenue.

Negative player perceptions about our brands, products, services and/or business practices may damage our business and the costs incurred in addressing player concerns may increase our operating expenses.

Player expectations regarding the quality, performance and integrity of our products and services are high. Players may be critical of our brands, products, services and/or business practices for a wide variety of reasons. These negative player reactions may not be foreseeable or within our control to manage effectively, including perceptions about gameplay fairness, negative


player reactions to game content, components and services, or objections to certain of our business practices. In the past, we have taken actions,


including delaying the release of our games and discontinuing services for our games, after taking into consideration, among other things, feedback from the player community even if those decisions negatively impacted our operating results in the short term. We expect to continue to take actions to address concerns as appropriate, including actions that may result in additional expenditures and the loss of revenue. Negative player sentiment about our business practices also can lead to investigations from regulatory agencies and consumer groups, as well as litigation, which, regardless of their outcome, may be costly, damaging to our reputation and harm our business.

If we release defectiveThe products or services our operating results could suffer.we release may contain defects.

Our products and services are extremely complex software programs, and are difficult to develop and distribute. We have quality controls in place to detect defects in our products and services before they are released. Nonetheless, these quality controls are subject to human error, overriding, and reasonable resource or technical constraints. Therefore, these quality controls and preventative measures may not be effective in detecting all defects in our products and services before they have been released into the marketplace. In such an event, we could be required to or may find it necessary to, offer a refund for the product or service, suspend the availability or sale of the product or service or expend significant resources to cure the defect, each of which could significantly harm our business and operating results.

During console system transition periods, our operating results have been volatile. Any inability to offset declining sales from legacy generation consoles could negatively impact our operating results.

Historically, new video game console systems have been developed and released every few years, which has caused the video game software market to be cyclical as well. In these periods of transition, sales of software for legacy generation console systems typically slow or decline in response to the anticipated and actual introduction of new consoles and new generation software sales typically stabilize after new consoles are widely established with the consumer base.

In November 2013 Sony released the PlayStation 4 and Microsoft released the Xbox One. Consistent with previous periods of console transition, we have seen consumers purchase fewer products and services for legacy generation consoles (i.e., the PlayStation 3 and Xbox 360, respectively) as the current generation consoles have gained consumer acceptance. During our 2016 fiscal year, sales associated with these legacy generation consoles declined significantly, and we expect these declines to continue, or possible accelerate, during our 2017 fiscal year. Any inability to offset declining sales from legacy generation consoles could negatively impact our operating results.

Our business is subject to regulation, and the adoption of proposed legislation we oppose couldchanges in applicable regulations may negatively impact our business.

We are subject to a number of foreign and domestic laws and regulations that affect companies conducting business on the Internet. In addition, laws and regulations relating to user privacy, data collection, retention, electronic commerce, virtual items and currency, consumer protection, content, advertising, localization, and information security have been adopted or are being considered for adoption by many jurisdictions and countries throughout the world. These laws could harm our business by limiting the products and services we are able tocan offer to our consumers or the manner in which we offer these products.them. The costs of compliance with these laws may increase in the future as a result of changes in interpretation. Furthermore, any failure on our part to comply with these laws or the application of these laws in an unanticipated manner may harm our business and result in penalties or significant legal liability.

We are subject to laws in certain foreign countries, and adhere to industry standards in the United States, that mandate rating requirements or set other restrictions on the advertisement or distribution of interactive entertainment software based on content. In addition, certain foreign countries allow government censorship of interactive entertainment software products. Adoption of ratings systems, censorship or restrictions on distribution of interactive entertainment software based on content could harm our business by limiting the products we are able to offer to our customers. In addition, compliance with new and possibly inconsistent regulations for different territories could be costly, delay or prevent the release of our products in those territories.

In addition, we may include additional competitive modes in our games that allow players to compete against each other and we may manage player competitions based on our gamesproducts and services. Although we structure and operate these skill basedskill-based competitions with applicable laws in mind, our skill based competitions in the future could become subject to evolving rules and regulations and expose us to significant liability, penalties and reputational harm.



If we do not continue to attract and retain key personnel, we will be unable to effectively conduct our business.

The market for technical, creative, marketing and other personnel essential to the development and marketing of our products and services and management of our businesses is extremely competitive. Our leading position within the interactive entertainment industry makes us a prime target for recruiting our executives as well as key creative and technical talent. If we cannot successfully recruit and retain the employees we need, or replace key employees following their departure, our ability to develop and manage our business will be impaired.

If our marketing and advertising efforts may fail to resonate with our customers, our business and operating results could be adversely affected.customers.

Our products and services are marketed worldwide through a diverse spectrum of advertising and promotional programs such as online and mobile advertising, television advertising, retail merchandising, website development,marketing through websites, event sponsorship and direct communications with our consumers including via email. An increasing portion of our marketing activity is taking place on social media platforms that are outside of our direct control. Changes to consumer preferences, marketing regulations, technology changes or service disruptions may negatively impact our ability to reach our customers. Our ability to sell our products and services is dependent in part upon the success of these programs. If the marketing for our products and services fails to resonate with our customers, particularly during the critical holiday season or during other key selling periods, or if advertising rates or other media placement costs increase, these factors could have a material adverse impact on our business and operating results.results could be harmed.



A significant portion of our sales are made to a relatively small number ofcustomers, and disruptions tothese sales through these customers could negatively impact our business.may be disrupted.

We derive a significant percentage of our net revenue through sales to our top customers. The concentration of a significant percentage of our sales through one, or a few large customers could lead to a short-term disruption to our business if certain of these customers significantly reduced their purchases or ceased to carryoffer our products.products and services. We also could be more vulnerable to collection risk if one or more of these large customers became unable to pay for our productsexperienced a deterioration of their business or declared bankruptcy. Additionally, receivables from our customers generally increase in our December fiscal quarter as sales of our gamesproducts and services generally increase in anticipation of the holiday season. Having a significant portion of our net revenue concentrated in sales through a few customers could reduce our negotiating leverage with these customers.them. If one or more of our key customers experience deterioration in their business, or become unable to obtain sufficient financing to maintain their operations, our business could be harmed.

Our channel partners have significant influence over the products and services that we offer on their platforms.

Our agreements with our channel partners typically give them significant control over the approval, manufacturing and distribution of the products and services that we develop for their platform. In particular, our arrangements with Sony and Microsoft could, in certain circumstances, leave us unable to get our products and services approved, manufactured and distributed to customers. For our digital products and services delivered via digital channels such as Sony’s PlayStation Network,Store, Microsoft’s Xbox Store, Apple’s App Store and the Google Play, store, each respective channel partner has policies and guidelines that control the promotion and distribution of these titles and the features and functionalities that we are permitted to offer through the channel. In addition, we are dependent on our channel partners to invest in, and upgrade, digital commerce capabilities in a manner than corresponds to the way in which consumers purchase our products and services. Failure by our channels partners to keep pace with consumer preferences could have an adverse impact on our ability to merchandise and commercialize our products and services which could harm our business and/or financial results.

Moreover, certain of our channel partners can determine and change unilaterally certain key terms and conditions, including the ability to change their user and developer policies and guidelines. In many cases our channel partners also set the rates that we must pay to provide our games and services through their online channels, and retain flexibility to change their fee structures or adopt different fee structures for their online channels, which could adversely impact our costs, profitability and margins. In addition, our channel partners control the information technology systems through which online sales of our products and service channels are captured. If our channel partners establish terms that restrict our offerings through their channels, or significantly impact the financial terms on which these products or services are offered to our customers, or their information technology systems fail or cause an unanticipated delay in reporting, our business and/or financial results could be harmed.materially affected.

Our business is subject to risks generally associated with the entertainment industry, any of which could significantly harm our operating results.industry.

Our business is subject to risks that are generally associated with the entertainment industry, many of which are beyond our control. These risks could negatively impact our operating results and include: the popularity, price and timing of our games;games, economic conditions that adversely affect discretionary consumer spending;spending, changes in consumer demographics;demographics, the availability and popularity of other forms of entertainment;entertainment, and critical reviews and public tastes and preferences, which may change rapidly and cannot necessarily be predicted.



We rely onOur business partners in many areas of our business and our business may be harmed if they are unable to honor their obligations to us or their actions may put us at risk.

We rely on various business partners, including third-party service providers, vendors, licensing partners, development partners, and licensees in many areas of our business. In addition,Their actions may put our business and our reputation at risk. For example, we may have disputes with our business partners that may impact our business and/or financial results. Their actions may put our business and our reputation at risk. In many cases, our business partners may be given access to sensitive and proprietary information in order to provide services and support to our teams, and they may misappropriate our information and engage in unauthorized use of it. In addition, the failure of these third parties to provide adequate services and technologies, or the failure of the third parties to adequately maintain or update their services and technologies, could result in a disruption to our business operations. Further, disruptions in the financial markets, economic downturns, poor business decisions, or reputational harm may adversely affect our business partners and they may not be able to continue honoring their obligations to us or we may cease our arrangements with them. Alternative arrangements and services may not be available to us on commercially reasonable terms or we may experience business interruptions upon a transition to an alternative partner or vendor. If we lose one or more significant business partners, our business could be harmed.harmed and our financial results could be materially affected.



We may be subject to claims of infringement of third-party intellectual property rights, which could harm our business.rights.

From time to time, third parties may claim that we have infringed their intellectual property rights. For example, patent holding companies may assert patent claims against us in which they seek to monetize patents they have purchased or otherwise obtained. Although we take steps to avoid knowingly violating the intellectual property rights of others, it is possible that third parties still may claim infringement. In addition, our products often utilize complex, cutting-edge technology that may be subject to intellectual property claims.

Existing or future infringement claims against us, whether valid or not, may be time consuming and expensive to defend.defend and divert the attention of our employees from business operations. Such claims or litigationslitigation could require us to pay damages and other costs,costs. We also could be required to stop selling, distributing or supporting products, features or services which incorporate the affected intellectual property rights, redesign products, redesign those productsfeatures or services to avoid infringement, or obtain a license, all of which could be costly and harm our business.

In addition, many patents have been issued that may apply to potential new modes of delivering, playing or monetizing gameinteractive entertainment software products and services, such as those that we produce or would like to offer in the future. We may discover that future opportunities to provide new and innovative modes of game play and game delivery to consumers may be precluded by existing patents that we are unable to license on reasonable terms.

From time to time we may become involved in other legal proceedings, which could adversely affect us.proceedings.

We are currently, and from time to time in the future may become, subject to legal proceedings, claims, litigation and government investigations or inquiries, which could be expensive, lengthy, and disruptive to normal business operations.operations and occupy a significant amount of our employees’ time and attention. In addition, the outcome of any legal proceedings, claims, litigation, investigations or inquiries may be difficult to predict and could have a material adverse effect on our business, operating results, or financial condition.

Acquisitions, investments, divestitures and other strategic transactions could result inoperating difficulties and other negativeconsequences.

We may make acquisitions or enter into other strategic transactions including (1) acquisitions of companies, businesses, intellectual properties, and other assets, (2) minority investments in strategic partners, and (3) investments in new interactive entertainment businesses as part of our long-term business strategy. These transactions involve significant challenges and risks including that the transaction does not advance our business strategy, that we do not realize a satisfactory return on our investment, that we acquire unknown liabilities, diversion of management’s attention from our other businesses, the incurrence of debt, contingent liabilities or amortization expenses, write-offs of goodwill, intangibles, or acquired in-process technology, or other increased cash and non-cash expenses. In addition, we may not integrate these businesses successfully, including experiencing difficulty in the integration of business systems and technologies, the integration and retention of new employees, or in the maintenance of key business and customer relationships. These events could harm our operating results or financial condition. We also may divest or sell assets or a business and we may have difficulty selling such assets or business on acceptable terms in a timely manner. This could result in a delay in the achievement of our strategic objectives, cause us to incur additional expense, or the sale of such assets or business at a price or on terms that are less favorable than we anticipated.



Our products and brands are subject to the threat of piracy, unauthorized copying and other forms of intellectual property infringement.

We regard our products and brands as proprietary and take measures to protect our products, brands and other confidential information from infringement. We are aware that some unauthorized copying of our products and brands occurs, and if a significantly greater amount were to occur, it could negatively impact our business.

Piracy and other forms of unauthorized copying and use of our content and brands are persistent problems for us, and policing is difficult. Further, the laws of some countries in which our products are or may be distributed either do not protect our products and intellectual property rights to the same extent as the laws of the United States, or are poorly enforced. Legal protection of our rights may be ineffective in such countries. In addition, although we take steps to enforce and police our rights, factors such asthe proliferation of technology designed to circumvent the protection measures used inby our products,business partners or by us, the availability of broadband access to the Internet, the refusal of Internet service providers or platform holders to remove infringing content in certain instances, and the proliferation of online channels through which infringing product is distributed all have contributed to an expansion in unauthorized copying of our products and brands.



We may experience outages and disruptions of our infrastructure that may harm our business.infrastructure.

We may be subject toexperience outrages or disruptions of our infrastructure, including information technology system failures and network disruptions. These may be caused by natural disasters, cyber-incidents, weather events, power disruptions, telecommunications failures, acts of terrorism or other events. System redundancy may be ineffective or inadequate, and the Company’sour disaster recovery planning may not be sufficient for all eventualities. Such failures or disruptions could prevent access to our products, services or online stores selling our products and services.  Our corporate headquarters in Redwood City, CA and our studio in Burnaby, British Columbia are located in seismically active regions, and certain of our game development activities and other essential business operations are conducted at these locations. An event that results in the disruption of any of our critical business or ITinformation technology systems could harm our ability to conduct normal business operations.

We utilize debt financing and such indebtedness could adversely impact our business and financial condition.

We have $1 billion in senior unsecured notes (the “Senior Notes”) and $163 million in convertible senior notes (the “Convertible Notes”) outstanding as of March 31, 2016. We expect to settle $27 million of the Convertible Notes during the quarter ended June 30, 2016well as a result of conversions prior to maturity by the holders thereof. Any Convertible Notes that are not converted prior to maturity will mature in July 2016. We also have an unsecured committed $500 million revolving credit facility. While the facility is currently undrawn, we may use the proceeds of any future borrowings for general corporate purposes. We may also enter into other financial instruments in the future.

Our indebtedness could affect our financial condition and future financial results by, among other things:

Requiring the dedication of a substantial portion of any cash flow from operations to the payment of principal of, and interest on, our indebtedness, thereby reducing the availability of such cash flow to fund our growth strategy, working capital, capital expenditures and other general corporate purposes;

Utilizing funds that are domiciled in foreign tax jurisdictions in order to make the cash payments upon any redemptionrepayment of the Senior Notes.our indebtedness. If we were to choose to use such funds, we would be required to accrue any additional taxes on any portion of the repatriation where no United States income tax had been previously provided; and

Limiting our flexibility in planning for, or reacting to, changes in our business and our industry.

The agreements governing our indebtedness impose restrictions on us and require us to maintain compliance with specified covenants. In particular, the revolving credit facility includes a maximum capitalization ratio and minimum liquidity requirements. Our ability to comply with these covenants may be affected by events beyond our control. If we breach any of these covenants and do not obtain a waiver from the lenders or noteholders, then, subject to applicable cure periods, our outstanding indebtedness may be declared immediately due and payable. In addition, changes by any rating agency to our credit rating may negatively impact the value and liquidity of both our debt and equity securities, as well as the potential costs associated with any potential refinancing our indebtedness. Downgrades in our credit rating could also restrict our ability to obtain additional financing in the future and could affect the terms of any such financing.



In connection with the offering of the Convertible Notes, we entered into certain privately-negotiated transactions to reduce the potential dilution with respect to our common stock upon conversion of the Convertible Notes. We also entered into separate, privately-negotiated warrant transactions whereby we sold warrants to independent third parties. The effect of these activities could have an effect on the market price of our common stock and the trading price of the Notes. In addition, the counterparties to these agreements are financial institutions and we are subject to the risk that one or more of these counterparties might default on the transactions.

Changes in our tax rates or exposure to additional tax liabilities could adversely affect our earnings and financial condition.

We are subject to taxes in the United States and in various foreign jurisdictions. Significant judgment is required in determining our worldwide income tax provision, tax assets, and accruals for other taxes, and there are many transactions and calculations where the ultimate tax determination is uncertain. Our effective income tax rate could be adversely affected by our profit levels, by changes in our business, reorganization of our business and operating structure, changes in the mix of earnings in countries with differing statutory tax rates, changes in the elections we make, changes in applicable tax laws or interpretations of existing tax laws, or changes in the valuation allowance for deferred tax assets, as well as other factors. We are also required to pay taxes other than income taxes, such as payroll, sales, use, value-added, net worth, property and goods and services taxes, in both the United States and foreign jurisdictions. Furthermore, we are regularly subject to audit by tax authorities with respect to both income and such other non-income taxes. Adverse changes in our effective income tax rate, unfavorable audit results or tax rulings, or other changes resulting in significant additional tax liabilities could have material adverse effects upon our earnings, cash flows, and financial condition. In addition, the United States and other countries in which we do business are considering changes to tax laws applicable to corporate multinationals, which could adversely affect our effective tax rates, cause us to change the way in which we structure our business or result in other costs to us.

Our reported financial results could be adversely affected by changes in financial accounting standards.

Our reported financial results are impacted by the accounting standards promulgated by the SEC and national accounting standards bodies and the methods, estimates, and judgments that we use in applying our accounting policies. These methods, estimates, and judgments are subject to risks, uncertainties, assumptions and changes that could adversely affect our reported financial position


and financial results. In addition, changes to applicable financial accounting standards could adversely affect our reported financial position and financial results. For example, recently issued accounting standards affecting software revenue recognition have affected and could continue to significantly affect the way we account for revenue and costs related to our products and services. We recognize all of the revenue from bundled sales (i.e., online-enabled games that include updates on a when-and-if-available basis or a matchmaking service) on a deferred basis over an estimated offering period. The related costs of revenues are expensed as incurred instead of deferred and recognized ratably. In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers, which will replace existing revenue recognition guidance in U.S. GAAP when it becomes effective. While we have not yet determined the effect of the new standard on our Consolidated Financial Statements, we believe the new standard may require usexpected to materially change the way in which we recognize revenue and account for revenue by requiring usleases upon adoption. For more information, see Part II, Item 8 of this Form 10-K in the Notes to recognize more revenue upon deliveryConsolidated Financial Statements in Note 1 - Description of the primary product than we currently do under current accounting standards. The new standard may also require us to materially change the way we account for related costs by requiring us to capitalizeBusiness and amortize certain costs over the period the related assets are transferredSummary of Significant Accounting Policies to the customer.Consolidated Financial Statements under the subheading “Impact of Recently Issued Accounting Standards”.

As we enhance, expand and diversify our business and product offerings, the application of existing or future financial accounting standards, particularly those relating to the way we account for revenue, costs and taxes, could have a significantan adverse effect on our reported results although not necessarily on our cash flows.

Our stock price has been volatile and may continue to fluctuate significantly.

The market price of our common stock historically has been, and we expect will continue to be, subject to significant fluctuations. These fluctuations may be due to factors specific to us (including those discussed in the risk factors above, as well as others not currently known to us or that we currently do not believe are material), to changes in securities analysts’ earnings estimates or ratings, to our results or future financial guidance falling below our expectations and analysts’ and investors’ expectations, to factors affecting the entertainment, computer, software, Internet, media or electronics industries, to our ability to successfully integrate any acquisitions we may make, or to national or international economic conditions. In particular, economic downturns may contribute to the public stock markets experiencing extreme price and trading volume volatility. These broad market fluctuations have and could continue to adversely affect the market price of our common stock.






Item 1B:     Unresolved Staff Comments
None. 
Item 2:     Properties
We own our 660,000-square-foot Redwood Shores headquarters facilities located in Redwood City, California, which includes a product development studio and administrative and sales functions. We also own a 418,000-square-foot product development studio facility in Burnaby, Canada. In addition to the properties we own, we lease approximately 1.1 million square feet in North America and 929,000890,000 square feet in Europe and Asia at various research and development, sales and administration and distribution facilities, including leases for our development studios in Orlando, Florida, Stockholm, Sweden and Stockholm, Sweden.Austin, Texas.
While we continually evaluate our facility requirements, we believe that suitable additional or substitute space will be available as needed to accommodate our future needs. For information regarding our lease commitments, see Note 13Part II, Item 8 of this Form 10-K in the Notes to Consolidated Financial Statements included in Item 8 in this report. For information on long-lived assets by geography, see Note 18 of the Notes to Consolidated Financial Statements, included in Item 8 in this report.11, “Commitments and Contingencies”.

Item 3:     Legal Proceedings
On July 29, 2010, Michael Davis, a former NFL running back, filed a putative class action in the United States District Court for the Northern District of California against the Company, alleging that certain past versions of Madden NFL included the images of certain retired NFL players without their permission. In March 2012, the trial court denied the Company’s request to dismiss the complaint on First Amendment grounds. In January 2015, that trial court decision was affirmed by the Ninth Circuit Court of Appeals and the case was remanded back to the United States District Court for the Northern District of California. On February 2, 2017, the United States District Court for the Northern District of California wheredenied the case is pending.plaintiffs’ motion for class certification.
We are also subject to claims and litigation arising in the ordinary course of business. We do not believe that any liability from any reasonably foreseeable disposition of such claims and litigation, individually or in the aggregate, would have a material adverse effect on our Consolidated Financial Statements.

Item 4:     Mine Safety Disclosures
Not applicable.
 


PART II
Item 5:Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Market Information
Our common stock is traded on the NASDAQ Global Select Market under the symbol “EA”. The following table sets forth the quarterly high and low closing sales price per share of our common stock from April 1, 20142015 through March 31, 2016.2017.
PricesPrices
High     Low    High     Low    
Fiscal Year Ended March 31, 2015:   
First Quarter$37.15
 $26.67
Second Quarter38.42
 33.31
Third Quarter48.33
 32.62
Fourth Quarter58.24
 45.96
Fiscal Year Ended March 31, 2016:      
First Quarter68.00
 56.03
$68.00
 $56.03
Second Quarter75.16
 63.43
75.16
 63.43
Third Quarter76.77
 65.04
76.77
 65.04
Fourth Quarter70.83
 55.50
70.83
 55.50
Fiscal Year Ended March 31, 2017:   
First Quarter77.25
 61.85
Second Quarter85.40
 75.38
Third Quarter85.56
 75.58
Fourth Quarter91.51
 78.64
Holders
There were approximately 1,3051,230 holders of record of our common stock as of May 23, 2016,22, 2017, and the closing price of our common stock was $73.24$108.39 per share as reported by the NASDAQ Global Select Market. In addition, a significant number of beneficial owners of our common stock hold their shares in street name.
Dividends
We have not paid any cash dividends and do not anticipate paying cash dividends in the foreseeable future.
Issuer Purchases of Equity Securities

In May 2015, our Board of Directors authorized a program to repurchase up to $1 billion of our common stock. This stock repurchase program expires on May 31, 2017. UnderWe repurchased approximately 6.5 million and 6.9 million shares for approximately $508 million and $461 million under this program, respectively, during the fiscal years ended March 31, 2017 and 2016. We completed repurchases under the May 2015 program in April 2017.
In May 2017, a Special Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a new program to repurchase up to $1.2 billion of our common stock. This stock repurchase program expires on May 31, 2019. Under this program, we may purchase stock in the open market or through privately-negotiated transactions in accordance with applicable securities laws, including pursuant to pre-arranged stock trading plans. The timing and actual amount of the stock repurchases will depend on several factors including price, capital availability, regulatory requirements, alternative investment opportunities and other market conditions. We are not obligated to repurchase anya specific number of shares under this program and it may be modified, suspended or discontinued at any time. We repurchased approximately 2.1 millionare actively repurchasing shares for approximately $134 million under this program during the three months ended March 31, 2016. We repurchased approximately 6.9 million shares for approximately $461 million during fiscal year 2016 under the May 2015 program. We continue to actively repurchase shares.

In February 2016, we announced a new $500 million stock repurchase program. This new program was incremental to the existing two-year $1 billion stock repurchase program announced in May 2015 and had an expiration date of May 31, 2016. We completed repurchases under the February 2016 program during the quarter ended March 31, 2016. We repurchased approximately 7.8 million shares for approximately $500 million under this new program.



The following table summarizes the number of shares repurchased in the fourth quarter of the fiscal year ended March 31, 2016:2017:
Fiscal Month Total Number of Shares Purchased Average Price Paid per Share Total Number of Shares Purchased as part of Publicly Announced Programs Maximum Dollar Value that May Still Be Purchased Under the Programs (in millions)
January 3 - January 30, 2016 577,061
 $66.52
 577,061
 $634
January 31 - February 27, 2016 1,989,912
 $60.36
 1,989,912
 $1,013
February 28 - April 2, 2016 7,374,038
 $64.38
 7,374,038
 $539
  9,941,011
 $63.70
 9,941,011
 
Fiscal Month Total Number of Shares Purchased Average Price Paid per Share Total Number of Shares Purchased as part of Publicly Announced Programs Maximum Dollar Value that May Still Be Purchased Under the Programs (in millions)
January 1 - January 28, 2017 456,406
 $79.67
 456,406
 $120
January 29 - February 25, 2017 457,171
 $83.96
 457,171
 $81
February 26 - April 1, 2017 570,644
 $88.49
 570,644
 $31
  1,484,221
 $84.38
 1,484,221
 

Transactions Related to our Convertible Notes and Convertible Note Hedge

During the quarter ended March 31, 2016, we issued, in the aggregate, 2,752,672 shares of our common stock to holders of
our 0.75% Convertible Senior Notes due 2016 (the “Convertible Notes”) that converted such Convertible Notes prior to the quarter ended March 31, 2016 pursuant to their terms. These shares of common stock were issued on multiple dates in January, February and March 2016 in reliance on Section 3(a)(9) of The Securities Act of 1933, as amended.

During the quarter ending June 30, 2016, we expect to settle $27 million in cash and a number of shares of our
common stock equal in value to the excess conversion value. For example, based on the closing stock price of our common
stock of $65.92 at the end of the quarter ended March 31, 2016, approximately 0.4 million shares of our common stock would
be issuable to converting holders. The actual amount of shares issuable upon conversion will be determined based upon the
market price of our common stock during an observation period following any conversion. For more information regarding the
Convertible Notes and the conversion terms thereof, please see “Note 12 - Financing Arrangement” to the Consolidated Financial Statements in this Form 10-K.

In connection with the conversions of the Convertible Notes that were settled during the quarter ended December 31, 2015, we exercised our option under privately negotiated convertible note hedge transactions (the “Convertible Note Hedge”) to acquire 2,752,679 shares of our common stock. The counterparties to the Convertible Note Hedge may be deemed “affiliated purchasers” and may have purchased the shares of our common stock deliverable to us upon exercise of our option during the quarter ended March 31, 2016. Subsequent to March 31, 2016, we expect to receive a number of shares of our common stock under the Convertible Note Hedge substantially equal to the number of shares of our common stock to be issued in connection with any conversions of the Convertible Notes. For more information regarding the Convertible Note Hedge, please see “Note 12 - Financing Arrangement” to the Consolidated Financial Statements in this Form 10-K.


Stock Performance Graph
The following information shall not be deemed to be “filed” with the SEC nor shall this information be incorporated by reference into any future filing under the Securities Act of 1933, as amended, or the Securities Exchange Act, of 1934, as amended, except to the extent that we specifically incorporate it by reference into a filing.
The following graph shows a five-year comparison of cumulative total returns during the period from March 31, 20112012 through March 31, 2016,2017, for our common stock, the S&P 500 Index (to which EA was added in July 2002), the NASDAQ Composite Index, and the RDG Technology Composite Index, each of which assumes an initial value of $100. Each measurement point is as of the end of each fiscal year. The performance of our stock depicted in the following graph is not necessarily indicative of the future performance of our stock.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Electronic Arts Inc., the S&P 500 Index, the NASDAQ Composite Index,
and the RDG Technology Composite Index
*Based on $100 invested on March 31, 20112012 in stock or index, including reinvestment of dividends.
 
March 31,March 31,
2011 2012 2013 2014 2015 20162012 2013 2014 2015 2016 2017
Electronic Arts Inc.$100
 $84
 $91
 $149
 $301
 $339
$100
 $107
 $176
 $357
 $401
 $543
S&P 500 Index100
 109
 124
 151
 170
 173
100
 114
 139
 157
 159
 187
NASDAQ Composite Index100
 114
 122
 160
 187
 187
100
 107
 141
 166
 166
 203
RDG Technology Composite Index100
 117
 117
 151
 174
 178
100
 100
 129
 151
 155
 190



Item 6:     Selected Financial Data
ELECTRONIC ARTS INC. AND SUBSIDIARIES
SELECTED FIVE-YEAR CONSOLIDATED FINANCIAL DATA
(In millions, except per share data)
 
Year Ended March 31,Year Ended March 31,
STATEMENTS OF OPERATIONS DATA2016 2015 2014 2013 20122017 2016 2015 2014 2013
Net revenue$4,396
 $4,515
 $3,575
 $3,797
 $4,143
$4,845
 $4,396
 $4,515
 $3,575
 $3,797
Cost of revenue1,354
 1,429
 1,347
 1,388
 1,598
1,298
 1,354
 1,429
 1,347
 1,388
Gross profit3,042
 3,086
 2,228
 2,409
 2,545
3,547
 3,042
 3,086
 2,228
 2,409
Total operating expenses2,144
 2,138
 2,195
 2,288
 2,510
2,323
 2,144
 2,138
 2,195
 2,288
Operating income898
 948
 33
 121
 35
1,224
 898
 948
 33
 121
Gains on strategic investments, net
 
 
 39
 

 
 
 
 39
Interest and other income (expense), net(21) (23) (26) (21) (17)(14) (21) (23) (26) (21)
Income before provision for (benefit from) income taxes877
 925
 7
 139
 18
1,210
 877
 925
 7
 139
Provision for (benefit from) income taxes(279) 50
 (1) 41
 (58)243
 (279) 50
 (1) 41
Net income$1,156
 $875
 $8
 $98
 $76
$967
 $1,156
 $875
 $8
 $98
Earnings per share:                  
Basic$3.73
 $2.81
 $0.03
 $0.32
 $0.23
$3.19
 $3.73
 $2.81
 $0.03
 $0.32
Diluted$3.50
 $2.69
 $0.03
 $0.31
 $0.23
$3.08
 $3.50
 $2.69
 $0.03
 $0.31
Number of shares used in computation:                  
Basic310
 311
 308
 310
 331
303
 310
 311
 308
 310
Diluted330
 325
 316
 313
 336
314
 330
 325
 316
 313
As of March 31,As of March 31,
BALANCE SHEETS DATA2016 2015 2014 2013 20122017 2016 2015 2014 2013
Cash and cash equivalents$2,493
 $2,068
 $1,782
 $1,292
 $1,293
$2,565
 $2,493
 $2,068
 $1,782
 $1,292
Short-term investments1,341
 953
 583
 388
 437
1,967
 1,341
 953
 583
 388
Marketable equity securities
 
 
 
 119
Working capital1,936
(a)973
(a)748
 408
 489
2,784
 1,936
 973
 748
 408
Total assets7,050
 6,147
 5,716
 5,070
 5,491
7,718
 7,050
 6,147
 5,716
 5,070
0.75% convertible senior notes due 2016, net163
(a)633
(a)580
 559
 539

 163
 633
 580
 559
Senior notes, net989
(b)
 
 
 
990
 989
 
 
 
Other long-term liabilities245
 333
 324
 327
 374
253
 245
 333
 324
 327
Total liabilities3,652
 3,080
 3,294
 2,803
 3,033
3,658
 3,652
 3,080
 3,294
 2,803
Total stockholders’ equity3,396
(a)3,036
(a)2,422
 2,267
 2,458
4,060
 3,396
 3,036
 2,422
 2,267

(a)The Convertible Notes are currently convertible at the option of the holder through July 13, 2016, and the carrying value of the Convertible Notes was reclassified as a current liability and the excess of the principal amount over the carrying value of the Convertible Notes was reclassified from permanent equity to temporary equity in the Consolidated Balance Sheets as of March 31, 2016 and March 31, 2015. See Note 12 - Financing Arrangements to the Consolidated Financial Statements in this Form 10-K as it relates to the Convertible Notes, the convertibility of the Convertible Notes, and the Convertible Note Hedge and Warrants, which is incorporated by reference into this Item 6.
(b)In February 2016, we issued $600 million aggregate principal amount of 3.70% Senior Notes due March 1, 2021 (the “2021 Notes”) and $400 million aggregate principal amount of 4.80% Senior Notes due March 1, 2026 (the “2026 Notes,” and together with the 2021 Notes, the “Senior Notes”). See Note 12 - Financing Arrangements to the Consolidated Financial Statements in this Form 10-K as it relates to our Senior Notes, which is incorporated by reference into this Item 6.



Item 7:     Management’s Discussion and Analysis of Financial Condition and Results of Operations

OVERVIEW

The following overview is a high-level discussion of our operating results, as well as some of the trends and drivers that affect our business. Management believes that an understanding of these trends and drivers provides important context for our results for the fiscal year ended March 31, 2016,2017, as well as our future prospects. This summary is not intended to be exhaustive, nor is it intended to be a substitute for the detailed discussion and analysis provided elsewhere in this Form 10-K, including in the “Business” section and the “Risk Factors” above, the remainder of this “Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”)”, and the Consolidated Financial Statements and related Notes.

About Electronic Arts

We are a global leader in digital interactive entertainment. We develop, market, publish and distribute games content and services that can be played by consumers on a variety of platforms, which include game consoles, (such as the PlayStation from Sony, and the Xbox from Microsoft), PCs, mobile phones and tablets. Some ofIn our games, are based on our wholly-owned intellectual property (e.g.,we use established brands that we either wholly own (such as Battlefield, Mass Effect, Need for Speed, The Sims and Plants vs.v. Zombies), and some of our games leverage content that weor license from others (e.g.,(such as FIFA, Madden NFL and Star Wars). We also publish and distribute games developed by third parties (e.g(e.g.., Titanfall)Titanfall). Our products and services may be purchased through multiple distribution channels, including physical and online retailers, platform providers such as console manufacturers, providers of free-to-download PC games, mobile carriers and directly through Origin, our own digital distribution platform.

Financial Results

Our key financial results for our fiscal year ended March 31, 20162017 were as follows:

Total net revenue was $4,396$4,845 million, down 3up 10 percent year-over-year. Excluding the negative impact of foreignOn a constant currency exchange rates,basis, we estimate that total net revenue would have been $4,662$4,992 million, up 314 percent year over year.
Digital revenue was $2,409$2,874 million, up 19 percent year-over-year. Digital revenue comprised 59 percent of total net revenue.
International net revenue was $2,726 million, up 10 percent year-over-year.
International On a constant currency basis, we estimate that international net revenue was $2,489would have been $2,876 million, down 3up 16 percent year-over-year.year over year.
Gross margin was 69.2 percent.73.2 percent, up 4.0 percentage points year-over-year.
Operating expenses were $2,144 million.$2,323 million, up 8 percent year-over-year. On a constant currency basis, we estimate that
total operating expenses would have been $2,349 million, up 10 percent year over year.
Operating income was $1,224 million, up 36 percent year-over-year.
Net income was $1,156$967 million, with diluteddown 16 percent year-over-year. The decrease was primarily attributable to the $453 million income tax benefit in fiscal year 2016 related to the reversal of a significant portion of our deferred tax valuation allowance.
Diluted earnings per share of $3.50.was $3.08, down 12 percent year-over-year.
Operating cash flow was $1,223 million.$1,383 million, up 13 percent year-over-year.
Cash andTotal cash, cash equivalents were $2,493 million and short-term investments were $1,341$4,532 million.

From time to time, we make comparisons of current periods to prior periods with reference to constant currency. Constant currency comparisons are based on translating local currency amounts in the current period at actual foreign exchange rates from the prior comparable period. We evaluate our financial performance on a constant currency basis in order to facilitate period-to-period comparisons without regard to the impact of changing foreign currency exchange rates.

Trends in Our Business

Digital TransformationBusiness. Our business continues to transform from a traditional packaged goods business model to one in whichPlayers increasingly purchase our games digitally and engage with the live services are sold and delivered digitally,associated with additional content, features and services helping to extend the lifeour portfolio of our packaged goods and digital games. For example, the Ultimate Team mode incorporated into iterations of our FIFA, Madden NFL and NHL franchises and expansion packslive services available digitally for our Star Wars, Battlefield and Sims franchises have kept manyextended the life of our players engaged with those games by engaging players for longer periods of time. Our digital transformation is also creating opportunities in platforms, content models and modalities of play. For example, we have leveraged franchises typically associated with consoles and traditional PC gaming, such as FIFA, Madden NFL, The Sims, SimCity and Star Wars, to create mobile and PC free-to-download games that are monetized through a business model throughin which we sell incremental content and/or features in discrete transactions. We also provide our EA Access service for theon Xbox One and Origin Access service on PC which offer players access to a selection of EA games and other benefits for a monthly or annual fee.



Our digital transformation also gives us the opportunity to strengthen our player network. We are investing in a technology foundation to enable us to build personalized player relationships that can last for years instead of for days or weeks by connecting our players to us and to each other. This connection allows us to market and deliver content and services for popular franchises like FIFA, Battlefield and Star Wars to our players more efficiently. That same foundation also enables new player-centric ways to discover and try new experiences, such as our subscription-based EA Access and Origin Access services.



We significantly increased our digital net revenue from $1,833 million in fiscal year 2014 to $2,199 million in fiscal year 2015 to $2,409 million in fiscal year 2016 and $2,409$2,874 million during fiscal year 2016.2017. We expect this portion of our business to continue to grow through fiscal year 20172018 and beyond as we continue to focus on developing and monetizing products and services that can be delivered digitally.

Foreign Currency Exchange Rates. International sales are a fundamental part of our business, and the strengthening of the U.S. dollar (particularly relative to the Euro, British pound sterling, Australian dollar, Chinese yuan and South Korean won) has a negative impact on our reported international net revenue, but a positive impact on our reported international operating expenses (particularly the Swedish krona and Canadian dollar) because these amounts are translated at lower rates as compared to periods in which the U.S. Dollardollar is weaker. Volatility in exchange rates remains elevated as compared to historical standards, and macroeconomic factors such as events related to the United Kingdom’s vote to leave the European Union inject uncertainty. While we use foreign currency hedging contracts to mitigate some foreign currency exchange risk, these activities are limited in the protection that they provide us and can themselves result in losses. We estimate that foreign currency exchange rates had a negative impact of $266 million on our reported net revenue during fiscal year 2016 as compared to fiscal year 2015, but the strengthening of the U.S. dollar had a positive impact of $113 million on our reported operating expenses as a significant portion of those expenses are incurred outside the United States.

Mobile and PC Free-to-Download Games. The proliferationglobal adoption of mobile phonesdevices and tablets has significantly increased the consumer basea business model for mobile games. The broad consumer acceptance of business models which allowthose devices that allows consumers to try new games with no up-front cost and pay for additional content or in-game items, has led to significant growth in the mobile gaming industry. We expect this growth to continue during our 2018 fiscal year. Likewise, the mass introduction and wide consumer acceptance of free-to-download, micro-transaction-basedmicrotransaction-based PC games played over the Internet has also broadened our consumer base. We expect revenue generated from mobile and PC free-to-download games to remain an important part of our business.

We track an estimate of monthly active users (“MAUs”) for our mobile business, which we believe is a useful indicator of player engagement trends for that business. For the fiscal year ended March 31, 2016, we had average MAUs of over 160 million. MAUs are the aggregate number of individuals who accessed a particular game on a particular device in the last 30 days as of the measurement date. For our calculation, an individual who either plays two of our games on a single device, or the same game on two devices in the relevant period, would be counted as two users. Average MAUs for a particular period is the average of the MAUs at each month-end during that period. MAUs are calculated using internal company data based on tracking the activity of user accounts. We also include in this calculation data provided by our third party publishing partners for certain games that we develop but we exclude information from third party titles that we publish. From time to time, we adjust the calculation for user activity that is inconsistent with our methodology. We believe that the numbers are reasonable estimates of our user base for the applicable period of measurement; however, factors relating to user activity may impact these numbers. Our methodology for calculating MAUs may differ from the methodology used by other companies to calculate this metric.

Concentration of Sales Among the Most Popular Games. In all major segments of our industry, we see a large portion of games sales concentrated on the most popular titles, and many of those titles are sequels of prior games.titles. Similarly, a significant portion of our revenue historically has been derived from games and services based on a few popular franchises, several of which we have released on an annual or bi-annual basis. The increased importance of live services revenue to our business has accelerated this trend. Live services revenue includes digital extra content, subscriptions, advertising and other digital revenues. For example, in fiscal year 2016, netwe derive a material portion of our revenue generated from the sale of productsUltimate Team game mode included in our annualized FIFA, Madden NFL and services associated with our three largest franchises accounted for approximately 55 percent of our net revenue. We expect this trend to continue.NHL games.

Recurring Revenue Sources.  Our business model includes revenue that we deem recurring in nature, such as revenue from our annualized titles (such as FIFA and Madden NFL) and associated services, our ongoing mobile business and subscription programs. We have greater confidence in our abilitybeen able to forecast revenue from these areas of our business with greater confidence than for new offerings.  As we continue to leverage the digital transformation in our industry and incorporate new content models and modalities of play into our games, our goal is to continue to look for opportunities to expand the recurring portion of our business.

Net Sales.  In order to improve transparency into our business, we disclose an operating performance metric, net sales. Net sales is defined as the net amount of products and services sold digitally or sold-in physically in the period.

Net sales were $4.9 billion for the fiscal year ended March 31, 2017, driven by sales of FIFA 17 and Battlefield 1 during the fiscal year. Net sales increased $376 million or 8% as compared to the fiscal year ended March 31, 2016 due primarily to stronger sales associated with our FIFA franchise and first-person shooter titles on a year-over-year basis. Digital net sales were $3.0 billion for the fiscal year ended March 31, 2017, an increase of $503 million or 20% as compared to the fiscal year ended March 31, 2016. The increase in digital net sales was driven by the ongoing digital transformation, as players increasingly purchase our games digitally and engage with our live services. Specifically, full game downloads net sales grew $222 million or 44% year-over-year primarily from a higher percentage of full game downloads of Battlefield 1 in fiscal year 2017, as compared to fiscal year 2016’s first-person shooter title, Star Wars Battlefront. In addition, extra content grew $177 million or 16% year-over-year driven by increased net sales associated with Ultimate Team services.

Recent Developments

Stock Repurchase Program. In May 2015,2017, a Special Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a new program to repurchase up to $1$1.2 billion of our common stock. This stock repurchase program expires on May 31, 2017.2019. Under this program, we may purchase stock in the open market or through privately-negotiated transactions in accordance with applicable securities laws, including pursuant to pre-arranged stock trading plans. The timing


and actual amount of the stock repurchases will depend on several factors including price, capital availability, regulatory requirements, alternative investment opportunities and other market conditions. We are not obligated to repurchase a specific number of shares under this program and it may be modified, suspended or discontinued at any time. We are actively repurchasing shares under this program.
In April 2017, we completed the stock repurchase authorization approved by our Board of Directors in May 2015. During the fiscal year ended March 31, 2016,2017, we repurchased approximately 6.96.5 million shares for approximately $461$508 million under the May 2015 program. We continue to actively repurchase shares under this program.

On February 3, 2016, our Board of Directors authorized a new program to repurchase up to $500 million of EA’s common stock. This program was incrementalpursuant to the May 2015 repurchase program. We have completed repurchases under the February 2016 program, repurchasing 7.8 million shares for approximately $500 million.



CRITICAL ACCOUNTING POLICIES AND ESTIMATES
Our Consolidated Financial Statements have been prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”). The preparation of these Consolidated Financial Statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, contingent assets and liabilities, and revenue and expenses during the reporting periods. The policies discussed below are considered by management to be critical because they are not only important to the portrayal of our financial condition and results of operations, but also because application and interpretation of these policies requires both management judgment and estimates of matters that are inherently uncertain and unknown. As a result, actual results may differ materially from our estimates.
Revenue Recognition, Sales Returns and Allowances, and Bad Debt Reserves
We derive revenue principally from sales of interactive software games, and related content (e.g., micro-transactions) and services on game consoles, (such as the PlayStation from Sony and the Xbox from Microsoft), PCs, mobile phones and tablets. We evaluate revenue recognition based on the criteria set forth in FASB Accounting Standards Codification (“ASC”) 605, Revenue Recognition and ASC 985-605, Software: Revenue Recognition. We classify our revenue as either product revenue or service and other revenue.

Product revenue. Our product revenue includes revenue associated with the sale of software games or related product content or updates, whether delivered digitally (e.g., full-game downloads, extra-content) or via a physical disc (e.g., packaged goods) or delivered digitally (e.g., full-game downloads, extra-content), and licensing of game software to third-parties. Product revenue also includes revenue from mobile full-gamefull game downloads that do not require our hosting support (e.g., premium mobile games) in order to utilize the game or related content (i.e.can be played with or without an Internet connection), and sales of tangible products such as hardware, peripherals, or collectors’ items.

Service and other revenue. Our service revenue includes revenue recognized from time-based subscriptions, and games, content or related contentupdates that requires our hosting support in order to utilize the game or related content (i.e., can only be played with an Internet connection). This includes (1) entitlements to content that are accessed through hosting services (e.g., micro-transactionsmicrotransactions for Internet-based, social network and free-to-download mobile games), (2) massively multi-player online (“MMO”) games (both software game and subscription sales), (3) subscriptions for our Battlefield Premium, EA and Origin Access, and Pogo-branded online game services, and (4) allocated service revenue from sales of software games with ana service of online service elementactivities (i.e.e.g., “matchmaking” service)online playability). Our other revenue includes advertising and non-software licensing revenue.

With respect to the allocated service revenue from sales of software games with a matchmaking service of online activities (“online services”) mentioned above, our allocation of proceeds between product and service revenue for presentation purposes is based on management’s best estimate of the selling price of the matchmaking serviceonline services with the residual value allocated to product revenue. Our estimate of the selling price of the matchmaking service isonline services are comprised of several factors including, but not limited to, prior selling prices for the matchmaking service,online services, prices charged separately by other third-party vendors for similar service offerings, and a cost-plus-margin approach. We review the estimated selling price of the online matchmaking serviceservices on a regular basis and use this methodology consistently to allocate revenue between product and service for software game sales with a matchmaking service.online services.

We evaluate and recognize revenue when all four of the following criteria are met:

Evidence of an arrangement. Evidence of an agreement with the customer that reflects the terms and conditions to deliver the related products or services must be present.

Fixed or determinable fee. If a portion of the arrangement fee is not fixed or determinable, we recognize revenue as the amount becomes fixed or determinable.



Collection is deemed probable. Collection is deemed probable if we expect the customer to be able to pay amounts under the arrangement as those amounts become due. If we determine that collection is not probable as the amounts become due, we generally conclude that collection becomes probable upon cash collection.

Delivery. For packaged goods, delivery is considered to occur when a product is shipped and the risk of loss and rewards of ownership have transferred to the customer. For digital downloads, delivery is considered to occur when the software is made available to the customer for download. For services and other, delivery is generally considered to occur as the service is delivered, which is determined based on the underlying service obligation. If there is significant uncertainty of acceptance, revenue is recognized once acceptance is reasonably assured.



Online-Enabled Games

The majority of our software games and related content have online connectivity whereby a consumer may be able to download unspecified content or updates on a when-and-if-available basis (“unspecified updates”) for use with the original game software. In addition, we may also offer ana service of online matchmaking service that permits consumers to play against each other via the Internetactivities (e.g., online playability) without a separate fee. U.S. GAAP requires us to account for the consumer’s right to receive unspecified updates or the matchmaking service of online activities for no additional fee as a “bundled” sale, or multiple-element arrangement.

We have an established historical pattern of providing unspecified updates (e.g., player roster updates to Madden NFL 1617) to online-enabled games and related content at no additional charge to the consumer. WeBecause we do not have vendor-specific objective evidence of fair value (“VSOE”) for these unspecified updates, and thus, aswe are required by current U.S. GAAP weto recognize as revenue from the saleentire sales price of these online-enabled games and related content over the period we expect to offer the unspecified updates to the consumer (“estimated offering period”).

Estimated Offering Period

Because the offering period is not an explicitly defined period, we must make an estimate of the offering period. Determining the estimated offering period is inherently subjective and is subject to regular revision based on historical online usage. For example, in determining the estimated offering period for unspecified updates associated with our online-enabled games, we consider the period of time consumers are online as online connectivity is required. On an annual basis, we review consumers’ online gameplay of all online-enabled games that have been released 12 to 24 months prior to the evaluation date. For example, if our evaluation date is April 1, 2015,2016, we evaluate all online-enabled games released between April 1, 20132014 and March 31, 2014.2015. Based on this population of games, for all players that register the game online within the first six months of release of the game to the general public, we compute the weighted-average number of days for each online-enabled game, based on when a player initially registers the game online to when that player last plays the game online. We then compute the weighted-average number of days for all online-enabled games by multiplying the weighted-average number of days for each online-enabled game by its relative percentage of total units sold from these online-enabled games (i.e., a game with more units sold will have a higher weighting to the overall computation than a game with fewer units sold). Under a similar computation, we also consider the estimated period of time between the date a game unit is sold to a reseller and the date the reseller sells the game unit to an end consumer (i.e., time in channel). Based on these two calculations we then consider the method of distribution. For example, physical software games sold at retail would have a composite offering period equal to the online gameplay plus time in channel as opposed to digitally distributed software games which are delivered immediately via digital download and thus have no concept of channel. Additionally, we consider results from prior analyses, known and expected online gameplay trends, as well as disclosed service periods for competitors’ games in determining the estimated offering period for future sales.

While we consistently apply this methodology, inherent assumptions used in this methodology include which online-enabled games to sample, whether to use only units that have registered online, whether to weight the number of days for each game, whether to weight the days based on the units sold of each game, determining the period of time between the date of sale to reseller and the date of sale to the consumer and assessing online gameplay trends.

We recognize revenue from the sale of online-enabled games for which we do not have VSOE for the unspecified updates on a straight-line basis, generally over an estimated nine-month period beginning in the month after shipment for physical games sold through retail and an estimated six-month period for digitally-distributed games.



Deferred Net Revenue (online-enabled games)

Because the majority of our sales are subject to a deferral period of generally six to nine months, our deferred net revenue (online-enabled games) balance is material. This balance increases from period to period by the revenue being deferred for current sales and is reduced by the recognition of revenue from prior sales that were deferred (i.e., the “net change” in the deferred balance). However, given the seasonal sales nature of our business, the net change in the deferred balance may be material from period to period. For example, because our sales have historically been highest in the fiscal third quarter, the deferred net revenue (online-enabled games) balance generally increases significantly in the third fiscal quarter. Similarly, because sales have historically been lowest in the first fiscal quarter, the deferred net revenue (online-enabled games) balance generally decreases significantly in the first fiscal quarter of a fiscal year.
Other Multiple-Element Arrangements
In some of our multiple-element arrangements, we sell tangiblenon-software products with software and/or software-related offerings. These tangiblenon-software products are generally eithermusic soundtracks, peripherals or ancillary collectors’ items, such as figurines and comic books. Revenue for these arrangements is allocated to each separate unit of accounting for each deliverable using the relative selling prices of each deliverable in the arrangement based on the selling price hierarchy described below. If the arrangement contains more than one software deliverable, the arrangement consideration is allocated to the software deliverables as a group and then allocated to each software deliverable.

We determine the selling price for a tangiblenon-software product deliverable based on the following selling price hierarchy: VSOE (i.e., the price we charge when the tangiblenon-software product is sold separately) if available, third-party evidence (“TPE”) of fair value (i.e., the price charged by others for similar tangiblenon-software products) if VSOE is not available, or our best estimate of selling price (“BESP”) if neither VSOE nor TPE is available. Determining the BESP is a subjective process that is based on multiple factors including, but not limited to, recent selling prices and related discounts, market conditions, customer classes, sales channels and other factors. Provided the other three revenue recognition criteria other than delivery have been met, we recognize revenue upon delivery to the customer as we have no further obligations.



We must make assumptions and judgments in order to (1) determine whether and when each element is delivered, (2) determine whether VSOE exists for each undelivered element, and (3) allocate the total price among the various elements, as applicable. Changes to any of these assumptions and judgments, or changes to the elements in the arrangement, could cause a material increase or decrease in the amount of revenue that we report in a particular period.
Principal Agent Considerations
We evaluate sales of our interactive software games, extra-content, and services from our subscription offerings via third party storefronts, including digital channel storefronts such as Microsoft’s Xbox Games Store, Sony PSN,Sony’s PlayStation Store, Apple App Store, and Google Play, in order to determine whether or not we are acting as the primary obligor in the sale to the end consumer, which we consider in determining if revenue should be reported gross or net of fees retained by the storefront. Key indicators that we evaluate in determining gross versus net treatment include but are not limited to the following:

The party responsible for delivery/fulfillment of the product or service to the end consumer
The party responsible for the billing, collection of fees and refunds to the end consumer
The storefront and Terms of Sale that govern the end consumer’s purchase of the product or service
The party that sets the pricing with the end consumer and has credit risk
Based on evaluation of the above indicators, we have determined that generally the third party is considered the primary obligor to end consumers for the sale of our interactive software games. We therefore report revenue related to these arrangements net of the fees retained by the storefront.

Sales Returns and Allowances and Bad Debt Reserves

We reduce revenue for estimated future returns and price protection which may occur with our distributors and retailers (“channel partners”). Price protection represents our practice to provide our channel partners with a credit allowance to lower their wholesale price on a particular product that they have not resold to end consumers. The amount of the price protection is generally the difference between the old wholesale price and the new reduced wholesale price. In certain countries for our PC and console packaged goods software products, we also have a practice of allowing channel partners to return older software products in the channel in exchange for a credit allowance. As a general practice, we do not give cash refunds.



When evaluating the adequacy of sales returns and price protection allowances, we analyze the following: historical credit allowances, current sell-through of our channel partners’ inventory of our software products, current trends in retail and the video game industry, changes in customer demand, acceptance of our software products, and other related factors. In addition, we monitor the volume of sales to our channel partners and their inventories, as substantial overstocking in the distribution channel could result in high returns or higher price protection in subsequent periods.

In the future, actual returns and price protections may materially exceed our estimates as unsold software products in the distribution channels are exposed to rapid changes in consumer preferences, market conditions or technological obsolescence due to new platforms, product updates or competing software products. While we believe we can make reliable estimates regarding these matters, these estimates are inherently subjective. Accordingly, if our estimates change, our returns and price protection allowances would change and would impact the total net revenue, accounts receivable and deferred net revenue that we report.

We determine our allowance for doubtful accounts by evaluating the following: customer creditworthiness, current economic trends, historical experience, age of current accounts receivable balances, and changes in financial condition or payment terms of our customers. Significant management judgment is required to estimate our allowance for doubtful accounts in any accounting period. The amount and timing of our bad debt expense and cash collection could change significantly as a result of a change in any of the evaluation factors mentioned above.
Royalties and Licenses
Our royalty expenses consist of payments to (1) content licensors, (2) independent software developers, and (3) co-publishing and distribution affiliates. License royalties consist of payments made to celebrities, professional sports organizations, movie studios and other organizations for our use of their trademarks, copyrights, personal publicity rights, content and/or other intellectual property. Royalty payments to independent software developers are payments for the development of intellectual property related to our games. Co-publishing and distribution royalties are payments made to third parties for the delivery of products.



Royalty-based obligations with content licensors and distribution affiliates are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue generally at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Significant judgment is required to estimate the effective royalty rate for a particular contract. Because the computation of effective royalty rates requires us to project future revenue, it is inherently subjective as our future revenue projections must anticipate a number of factors, including (1) the total number of titles subject to the contract, (2) the timing of the release of these titles, (3) the number of software units and amount of extra content that we expect to sell, which can be impacted by a number of variables, including product quality, number of platforms we release on, the timing of the title’s release and competition, and (4) future pricing. Determining the effective royalty rate for our titles is particularly challenging due to the inherent difficulty in predicting the popularity of entertainment products. Furthermore, if we conclude that we are unable to make a reasonably reliable forecast of projected net revenue, we recognize royalty expense at the greater of contract rate or on a straight-line basis over the term of the contract. Accordingly, if our future revenue projections change, our effective royalty rates would change, which could impact the amount and timing of royalty expense we recognize.

Prepayments made to thinly capitalized independent software developers and co-publishing affiliates are generally made in connection with the development of a particular product, and therefore, we are generally subject to development risk prior to the release of the product. Accordingly, payments that are due prior to completion of a product are generally expensed to research and development over the development period as the services are incurred. Payments due after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue.

Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and liability upon execution of the contract. Royalty liabilities are classified as current liabilities to the extent such royalty payments are contractually due within the next 12 months.

Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through product and service sales. Any impairments or losses determined before the launch of a product are generally charged to research and development expense. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If impairment exists, then the assets are


written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.
Income Taxes
We recognize deferred tax assets and liabilities for both (1) the expected impact of differences between the financial statement amount and the tax basis of assets and liabilities and (2) the expected future tax benefit to be derived from tax losses and tax credit carryforwards. We record a valuation allowance against deferred tax assets when it is considered more likely than not that all or a portion of our deferred tax assets will not be realized. In making this determination, we are required to give significant weight to evidence that can be objectively verified. It is generally difficult to conclude that a valuation allowance is not needed when there is significant negative evidence, such as cumulative losses in recent years. Forecasts of future taxable income are considered to be less objective than past results. Therefore, cumulative losses weigh heavily in the overall assessment.
In addition to considering forecasts of future taxable income, we are also required to evaluate and quantify other possible sources of taxable income in order to assess the realization of our deferred tax assets, namely the reversal of existing deferred tax liabilities, the carry backcarryback of losses and credits as allowed under current tax law, and the implementation of tax planning strategies. Evaluating and quantifying these amounts involves significant judgments. Each source of income must be evaluated based on all positive and negative evidence; this evaluation involves assumptions about future activity. Certain taxable temporary differences that are not expected to reverse during the carry forward periods permitted by tax law cannot be considered as a source of future taxable income that may be available to realize the benefit of deferred tax assets.
From the third quarter of fiscal year 2009 to the third quarter of fiscal year 2016, we maintained a 100% valuation allowance against most of our U.S. deferred tax assets because there was insufficient positive evidence to overcome the existing negative evidence such that it was not more likely than not that the U.S. deferred tax assets were realizable. While we reported U.S. pre-tax income in fiscal year 2015, because we reported U.S. pre-tax losses during the previous seven fiscal years, as well as in the


second and third quarters of fiscal year 2016, we continued to maintain the 100% valuation allowance through the third quarter of fiscal year 2016.
In the fourth quarter of fiscal year 2016, we realized significant U.S. pre-tax income for both the fourth quarter and the fiscal year ended March 31, 2016. As of March 31, 2016, we had reported positive operating performance in the U.S. for two consecutive fiscal years and had also reported a cumulative three-year U.S. pre-tax profit. In addition, during the fourth quarter of fiscal year 2016, we completed our financial plan for fiscal year 2017 and expect continued positive operating performance in the U.S. We also considered forecasts of future taxable income and evaluated the utilization of tax credit carryforwards prior to their expiration. After considering these factors, we determined that the positive evidence overcame any negative evidence and concluded that it was more likely than not that the U.S. deferred tax assets were realizable. As a result, we released the valuation allowance against all of the U.S. federal deferred tax assets and a portion of the U.S. state deferred tax assets during the fourth quarter of fiscal year 2016. Accordingly, we recorded a $453 million income tax benefit in fiscal year 2016 for the reversal of a significant portion of our deferred tax valuation allowance.
As of March 31, 2016, we maintainedWe continue to maintain a valuation allowance of $114 million, primarily related to specific U.S. state deferred tax assets and foreign capital loss carryovers, due to uncertainty about the future realization of these assets. In determining
Prior to the amountfourth quarter of deferred tax assets that are more likely than notfiscal year 2016, we considered all undistributed earnings of our foreign subsidiaries to be realized, we evaluated the potential to realize the assets through the utilization of tax loss and credit carrybacks, the reversal of existing taxable temporary differences, future taxable income exclusiveindefinitely reinvested outside of the reversalUnited States and, accordingly, no U.S. taxes had been provided thereon. During the fourth quarter of existing taxable temporary differences,fiscal year 2016, we reevaluated our intent to indefinitely reinvest all earnings of foreign subsidiary companies, and concluded that a portion of earnings of certain tax planning strategies.
subsidiaries will no longer be considered to be indefinitely reinvested. We currently intend to continue to indefinitely reinvest a substantial majority of the undistributed earnings of our foreign subsidiaries outside of the United States. In the ordinary course of our business, there are many transactions and calculations where the tax law and ultimate tax determination is uncertain. As part of the process of preparing our Consolidated Financial Statements, we are required to estimate our income taxes in each jurisdiction in which we operate prior to the completion and filing of tax returns for such periods. This process requires estimating both our geographic mix of income and our uncertain tax positions in each jurisdiction where we operate. These estimates involve complex issues and require us to make judgments about the likely application of the tax law to our situation, as well as with respect to other matters, such as anticipating the positions that we will take on tax returns prior to our actually preparing the returns and the outcomes of disputes with tax authorities. The ultimate resolution of these issues may take extended periods of time due to examinations by tax authorities and statutes of limitations. In addition, changes in our business, including acquisitions, changes in our international corporate structure, changes in the geographic location of business functions or assets, changes in the geographic mix and amount of income, as well as changes in our agreements with tax authorities, valuation allowances, applicable accounting rules, applicable tax laws and regulations, rulings and interpretations thereof, developments in tax audit and other matters, and variations in the estimated and actual level of annual pre-tax income can affect the overall effective income tax rate.
Recent proposals to lower the U.S. corporate income tax rate would require us to reduce our net deferred tax assets upon
Impactenactment of Recently Issued Accounting Standards
In April 2015, the FASB issued ASU 2015-05, Intangibles - Goodwill and Other - Internal-Use Software (Topic 350-40). The amendments of this ASU will help entities evaluate the accounting for fees paid bynew tax legislation, with a customercorresponding, one-time, non-cash increase in a cloud computing arrangement by providing guidance as to whether an arrangement includes the sale or license of software. The requirements will be effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2015. The amendment may be adopted either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. Early adoption is permitted. We expect to adopt this new standard in the first quarter of fiscal year 2017. We do not expect the adoption to have a material impact on our Consolidated Financial Statements.
In March 2016, the FASB issued ASU 2016-09, Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting, related to simplifications of employee share-based payment accounting. This pronouncement eliminates the APIC pool concept and requires that excessincome tax benefits and tax deficiencies be recorded in the income statement when awards are settled. The pronouncement also addresses simplifications related to statement of cash flows classification, accounting for forfeitures, and minimum statutory tax withholding requirements. The pronouncement is effective for annual periods (and for interim periods within those annual periods) beginning after December 15, 2016. We are currently evaluating the timing and the impact of this new standard on our Consolidated Financial Statements and related disclosures.expense.

In January 2016, the FASB issued ASU 2016-01, Financial Instruments (Topic 825-10), which requires that most equity investments be measured at fair value, with subsequent changes in fair value recognized in net income. The ASU also impacts financial liabilities under the fair value option and the presentation and disclosure requirements for financial instruments.
The requirements will be effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2017. We are currently evaluating the impact of this new standard on our Consolidated Financial Statements and related disclosures.


In March 2016, the FASB issued ASU 2016-04, Liabilities – Extinguishments of Liabilities (Subtopic 405-20): Recognition of Breakage for Certain Prepaid Stored-Value Products. The amendments in the ASU are designed to provide guidance and eliminate diversity in the accounting for derecognition of prepaid stored-value product liabilities. Typically, a prepaid stored-value product liability is to be derecognized when it is probable that a significant reversal of the recognized breakage amount will not subsequently occur. This is when the likelihood of the product holder exercising its remaining rights becomes remote. This estimate shall be updated at the end of each period. The amendments in this ASU are effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2017. Early adoption is permitted. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.
In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606), which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The standard permits the use of either the retrospective or cumulative effect transition method. This new revenue standard, as amended by ASU 2015-14, is effective in the first quarter of fiscal year 2019. In March 2016, the FASB issued ASU 2016-08, Revenue from Contracts with Customers: Principal versus Agent Considerations (Reporting Revenue Gross versus Net), which clarifies the guidance in the new revenue standard on assessing whether an entity is a principal or agent in a revenue transaction. This conclusion impacts whether an entity reports revenue on a gross or net basis. In April 2016, the FASB issued ASU 2016-10, Revenue from Contracts with Customers: Identifying Performance Obligations and Licensing, which clarifies the guidance in the new revenue standard regarding an entity’s identification of its performance obligations in a contract, as well as an entity’s evaluation of the nature of its promise to grant a license of intellectual property and whether or not that revenue is recognized over time or at a point in time. In May 2016, the FASB issued ASU 2016-12, Revenue from Contracts with Customers: Narrow-Scope Improvements and Practical Expedients, which amends the guidance in the new revenue standard on collectibility, noncash consideration, presentation of sales tax, and transition. The amendments are intended to address implementation issues that were raised by stakeholders and provide additional practical expedients to reduce the cost and complexity of applying the new revenue standard. These pronouncements have the same effective date as the new revenue standard. While we are currently evaluating the method of adoption and the impact of the new revenue standard, as amended, on our Consolidated Financial Statements and related disclosures, we believe the adoption of the new standard may have a significant impact on the accounting for certain transactions with multiple elements or “bundled” arrangements (for example, sales of online-enabled games for which we do not have VSOE for unspecified future updates) because the requirement to have VSOE for undelivered elements under current accounting standards is eliminated under the new standard. Accordingly, we may be required to recognize as revenue a portion of the sales price upon delivery of the software, as compared to the current requirement of recognizing the entire sales price ratably over an estimated offering period. While we are still evaluating the total impact of the new revenue standard, as amended, we believe adoption of this new standard will have a material impact on our Consolidated Financial Statements and related disclosures.
In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). The FASB issued this update to increase transparency and comparability among organizations by recognizing lease assets and lease liabilities on the balance sheet and disclosing key information about leasing arrangements. The updated guidance is effective for annual periods beginning after December 15, 2018, including interim periods within those fiscal years. Early adoption of the update is permitted. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.



RESULTS OF OPERATIONS
Our fiscal year is reported on a 52- or 53-week period that ends on the Saturday nearest March 31. Our results of operations for the fiscal year ended March 31, 2017 and 2015 contained 52 weeks each and ended on April 1, 2017 and March 28, 2015, respectively. Our results of operations for the fiscal year ended March 31, 2016 contained 53 weeks and ended on April 2, 2016. Our results of operations for the fiscal years ended March 31, 2015 and 2014 each contained 52 weeks and ended on March 28, 2015 and March 29, 2014, respectively. For simplicity of disclosure, all fiscal periods are referred to as ending on a calendar month-end.month end.




Net Revenue
Net revenue consists of sales generated from (1) video games sold as packaged goodsdigital downloads or as digital downloadspackaged goods and designed for play on game consoles (such as the PlayStation from Sony and the Xbox from Microsoft) and PCs, (2) video games for mobile phones and tablets, (3) separate software products and contentextra-content and online game services associated with these products, (4) licensing our game software to third parties, (5) allowing other companies to manufacture and sell our products in conjunction with other products, and (6) advertisements on our online web pages and in our games. We recognize revenue from the sale of online-enabled games for which we do not have VSOE for the unspecified updates on a straight-line basis, generally over an estimated six-month period for digitally-delivered games and content and an estimated nine-month period beginning in the month after shipment for physical games sold through retail.

We provide two different measures of our Net Revenue. (1) Net Revenue by Product revenue and Service and other revenue, and (2) Net Revenue by Composition, which is primarily based on method of distribution. Management places a greater emphasis and focus on assessing our business through a review of the Net Revenue by Composition (Digital, and Packaged goods and other) than by Net Revenue by Product revenue and Service and other revenue.

Comparison of Fiscal Year 20162017 to Fiscal Year 20152016
Net Revenue
For fiscal year 20162017, net revenue was $4,396$4,845 million and decreased $119increased $449 million,, or 310 percent,, as compared to fiscal year 2015.2016. This decreaseincrease was driven by an $809 million increase in revenue primarily from the Star Wars, Battlefield, and FIFA franchises. This increase was partially offset by a $757$360 million decrease in revenue primarily from Titanfall,the Dragon Age, The Sims, and the BattlefieldNHL franchises, and FIFA World Cup franchises. This decrease was partially offset by a $638 million increase in revenue primarily from theStar Wars, Madden NFL and SimCity franchises.The Simpsons Tapped Out.

Net Revenue by Product Revenue and Service and Other Revenue

Our net revenueNet Revenue by productProduct revenue and serviceService and other revenue for fiscal years 20162017 and 20152016 was as follows (in millions):
Year Ended March 31,Year Ended March 31,
2016 2015 $ Change % Change2017 2016 $ Change % Change
Net revenue:              
Product$2,497
 $2,568
 $(71) (3)%$2,640
 $2,497
 $143
 6%
Service and other1,899
 1,947
 (48) (2)%2,205
 1,899
 306
 16%
Total net revenue$4,396
 $4,515
 $(119) (3)%$4,845
 $4,396
 $449
 10%

Product Revenue

For fiscal year 20162017, productProduct net revenue was $2,497$2,640 million, primarily driven by FIFA 1617, Battlefield 1, , FIFA 15and Star Wars Battlefront. Product net revenue decreased $71increased $143 million, or 6 percent, as compared to fiscal year 2015.2016. This decreaseincrease was driven by a $434$526 million increase primarily from the Battlefield and Star Wars franchises, and Titanfall 2. This increase was partially offset by a $383 million decrease primarily from the Dragon Age, FIFA, The Sims, and Need for Speed Battlefield and FIFA World Cup franchises. This decrease was partially offset by a $363 million increase primarily from Star Wars Battlefront and Dragon Age: Inquisition.

Service and Other Revenue

For fiscal year 2016, service2017, Service and other net revenue was $1,899$2,205 million, primarily driven by FIFA Ultimate Team, Star Wars: Galaxy of Heroes, and Star Wars: The Old Republic. Need for Speed 2015.Service and other net revenue for fiscal year 2016 decreased $482017 increased $306 million,, or 216 percent,, as compared to fiscal year 2015.2016. This decreaseincrease was driven by a $421$404 million increase primarily from FIFA Ultimate Team andtheStar Wars and Need for Speed franchises. This increase was partially offset by a $98 million decrease primarily from The Simpsons Tapped Out, Titanfall, The Sims FreePlay, and Battlefield 4 PremiumPremium.. This decrease was partially offset
Supplemental Net Revenue by Composition
As we continue to evolve our business and more of our products are delivered to consumers digitally, we place a $373 million increase primarily from the Madden NFL franchise, Need for Speed 2015greater emphasis and SimCity BuildIt.focus on assessing our business performance through a review of net revenue by composition.



Our net revenue by composition for fiscal years 2017 and 2016 was as follows (in millions):
 Year Ended March 31,
 2017 2016 $ Change % Change
        
Full game downloads$659
 $465
 $194
 42 %
Extra content1,204
 1,062
 142
 13 %
Subscriptions, advertising, and other385
 338
 47
 14 %
Mobile626
 544
 82
 15 %
Total Digital$2,874
 $2,409
 $465
 19 %
        
Packaged goods and other$1,971
 $1,987
 $(16) (1)%
Net revenue$4,845
 $4,396
 $449
 10 %

Digital Net Revenue

Digital net revenue includes full game downloads, extra content, subscriptions, advertising and other, and mobile revenue. Digital net revenue includes game software distributed through our direct-to-consumer PC platform Origin, distributed wirelessly through mobile carriers, or licensed to our third-party publishing partners who distribute our games digitally.

For fiscal year 2017, digital net revenue was $2,874 million primarily driven by FIFA Ultimate Team, FIFA Online 3 in Asia, Battlefield 1, and Star Wars: Galaxy of Heroes. Digital net revenue for fiscal year 2017 increased $465 million, or 19 percent, as compared to fiscal year 2016. This increase is due to (1) a $194 million or 42 percent increase in full-game download net revenue primarily driven by Battlefield 1 and FIFA 17, partially offset by Battlefield Hardline, (2)a $142 million or 13 percent increase in extra content net revenue primarily driven by our Ultimate Team game mode and Star Wars Battlefront, (3) an $82 million or 15 percent increase in mobile net revenue primarily driven by Star Wars: Galaxy of Heroes, and(4)a $47 million or 14 percent increase in subscriptions, advertising, and other net revenue.

Packaged Goods and Other Net Revenue

Packaged goods and other net revenue includes revenue from software that is distributed physically. This includes (1) net revenue from game software distributed physically through traditional channels such as brick and mortar retailers, and (2) our software licensing revenue from third parties (for example, makers of console platforms, personal computers or computer accessories) who include certain of our products for sale with their products (“OEM bundles”).

For fiscal year 2017, packaged goods and other net revenue was $1,971 million, primarily driven by FIFA 17, FIFA 16, Star Wars Battlefront, and Battlefield 1. Packaged goods and other net revenue for fiscal year 2017 decreased $16 million, or 1 percent, as compared to fiscal year 2016.

Cost of Revenue

Cost of revenue for fiscal years 20162017 and 20152016 was as follows (in millions):
March 31,
2016
 
% of
Related
 Net Revenue
 March 31,
2015
 
% of
Related
 Net Revenue
 % Change 
Change as a
% of Related
Net Revenue
March 31,
2017
 
% of
Related
 Net Revenue
 March 31,
2016
 
% of
Related
 Net Revenue
 % Change 
Change as a
% of Related
Net Revenue
Cost of revenue:                      
Product$938
 37.6% $1,028
 40.0% (8.8)% (2.4)%$893
 33.8% $938
 37.6% (4.8)% (3.8)%
Service and other416
 21.9% 401
 20.6% 3.7 % 1.3 %405
 18.4% 416
 21.9% (2.6)% (3.5)%
Total cost of revenue$1,354
 30.8% $1,429
 31.7% (5.2)% (0.9)%$1,298
 26.8% $1,354
 30.8% (4.1)% (4.0)%

Cost of Product Revenue

Cost of product revenue consists of (1) inventory costs,manufacturing royalties, net of volume discounts and other vendor reimbursements, (2) certain royalty expenses for celebrities, professional sports leagues, movie studios and other organizations, and independent software developers, (3) manufacturing royalties, net of volume discounts and other vendor reimbursements,inventory costs, (4) expenses for defective products, (5) write-offs of post launch prepaid royalty costs and losses on previously unrecognized licensed intellectual property commitments, (6) amortization of certain intangible assets,


(7) personnel-related costs, and (8) warehousing and distribution costs. We generally recognize volume discounts when they are
earned from the manufacturer (typically in connection with the achievement of unit-based milestones); whereas other vendor
reimbursements are generally recognized as the related revenue is recognized.

Cost of product revenue decreased by $90$45 million, or 8.84.8 percent in fiscal year 20162017, as compared to fiscal year 20152016. CostThis decrease was driven primarily by a reduction in licensing costs as a result of product revenue decreased primarily due to a losschange in mix of $122our titles (i.e. Star Wars Battlefront was a fiscal 2016 title that had royalties associated with it while Battlefield 1 was a fiscal 2017 title that does not bear royalties). This was partially offset by the recognition of a $15 million impairment charge on previously unrecognized licensed intellectual property commitment recognized during fiscal year 2015. Excluding the impact of the $122 million loss, cost of product revenue increased $32 million, or 4 percent, primarily due toan acquisition-related intangible asset, as well an increase in royalty costs driven byassociated with Star Wars Battlefront,FIFA 17 which was launched during the third quarter of fiscal year 2016, with no comparable royalty-bearing title launched duringand fiscal year 2015Titanfall 2.

Cost of Service and Other Revenue

Cost of service and other revenue consists primarily of (1) royalty costs, (2) data center, bandwidth and server costs associated
with hosting our online games and websites, (3) inventory costs, (4) platform processing fees from operating our website-based
games on third party platforms, and (5) credit card fees associated with our service revenue.

Cost of service and other revenue increaseddecreased by $15$11 million, or 3.72.6 percent in fiscal year 20162017, as compared to fiscal year 20152016. The increasedecrease was primarily due to an increasea decrease in inventory costs due to the launch of Need for Speed 2015 during fiscal year
2016 without a comparable service game launch during fiscal year 2017, partially offset by the recognition of a $10 million impairment charge on a royalty-based asset, and an increase in royalty costs associated with FIFA Ultimate Team and Star Wars: Galaxy of Heroes during fiscal year 2016, offset by a decrease in inventory costs due to Titanfall, launchedfor the Xbox 360 during fiscal year 2015.2017.

Total Cost of Revenue as a Percentage of Total Net Revenue
During the fiscal year ended March 31, 2016,2017, total cost of revenue as a percentage of total net revenue remained relatively consistentdecreased by 4.0 percent as compared to the fiscal year ended March 31, 2015.2016. This decrease was primarily due to an increase in the proportion of our digital net revenues to packaged goods and other net revenues, as well as lower royalties expense associated with our current year title mix as compared to fiscal year 2016.

Research and Development
Research and development expenses consist of expenses incurred by our production studios for personnel-related costs, related overhead costs, contracted services, depreciation and any impairment of prepaid royalties for pre-launch products. Research and development expenses for our online products include expenses incurred by our studios consisting of direct development and related overhead costs in connection with the development and production of our online games. Research and development expenses also include expenses associated with our digital platform, software licenses and maintenance, and management overhead.
Research and development expenses for fiscal years 2017 and 2016 were as follows (in millions):
March 31,
2017
 
% of Net
Revenue
 March 31,
2016
 
% of Net
Revenue
 $ Change % Change
$1,205
 25% $1,109
 25% $96
 9%
Research and development expenses increased by $96 million, or 9 percent, in fiscal year 2017, as compared to fiscal year 2016. This $96 million increase was primarily due to a (1) $41 million increase in contracted services primarily driven by an increase in development advances to third-party developers associated with the Star Wars franchise, (2) an aggregate $32 million pre-launch loss on previously unrecognized minimum royalty-based commitments and impairment on royalty-based assets, and (3) a $23 million increase in personnel-related costs primarily resulting from an increase in headcount. These increases were partially offset by the quarter ended June 30, 2016 containing 13 weeks of personnel costs as compared to 14 weeks in the prior fiscal year, as well as a reduction in losses of $10 million from our cash flow hedging program in fiscal 2017 as compared to fiscal 2016. We use hedges to protect against currency exchange rate movements in our research and development expenses.
Marketing and Sales


Marketing and sales expenses consist of personnel-related costs, related overhead costs, advertising, marketing and promotional expenses, net of qualified advertising cost reimbursements from third parties.
Marketing and sales expenses for fiscal years 2017 and 2016 were as follows (in millions):
March 31,
2017
 
% of Net
Revenue
 March 31,
2016
 
% of Net
Revenue
 $ Change % Change
$673
 14% $622
 14% $51
 8%
Marketing and sales expenses increased by $51 million, or 8 percent, in fiscal year 2017, as compared to fiscal year 2016. This $51 million increase was driven by higher advertising expenses associated with our fiscal year 2017 game launches, primarily Battlefield 1 and Titanfall 2, as compared to advertising expenses associated with our fiscal year 2016 game launches.
General and Administrative
General and administrative expenses consist of personnel and related expenses of executive and administrative staff, corporate functions such as finance, legal, human resources, and information technology, related overhead costs, fees for professional services such as legal and accounting, and allowances for doubtful accounts.
General and administrative expenses for fiscal years 2017 and 2016 were as follows (in millions):
March 31,
2017
 
% of Net
Revenue
 March 31,
2016
 
% of Net
Revenue
 $ Change % Change
$439
 9% $406
 9% $33
 8%
General and administrative expenses increased by $33 million, or 8 percent, in fiscal year 2017, as compared to fiscal year 2016. This $33 million increase was primarily due to (1) a $12 million increase in facility-related expense primarily due to office expansions, (2) a $7 million increase in contracted services primarily due to higher legal expenses, and (3) a $6 million increase in personnel-related costs resulting from an increase in headcount.
Income Taxes
Provision for (benefit from) income taxes for fiscal years 2017 and 2016 was as follows (in millions):
March 31, 2017 Effective Tax Rate March 31, 2016 Effective Tax Rate
$243
 20.1% $(279) (31.8)%
Our effective tax rate for fiscal year 2017 was 20.1 percent. Our effective tax rate for the fiscal year 2017 differs from the statutory rate of 35.0 percent primarily due to non-U.S. profits subject to a reduced or zero tax rates. The effective tax rate for fiscal year 2017 differs from fiscal year 2016 primarily due to the reversal of a significant portion of our deferred tax valuation allowance recorded in fiscal year 2016. Excluding the impact of the reversal of the valuation allowance, our effective tax rate for fiscal year 2016 would have been 19.8 percent, which differs from the statutory rate of 35.0 percent primarily due to non-U.S. profits subject to a reduced or zero tax rates.
In the fourth quarter of fiscal year 2016, we realized significant U.S. pre-tax income for both the fourth quarter and the fiscal year ended March 31, 2016. As a result, we released the valuation allowance against all of the U.S. federal deferred tax assets and a portion of the U.S. state deferred tax assets during the fourth quarter of fiscal year 2016. Accordingly, we recorded a $453 million income tax benefit in fiscal year 2016 for the reversal of a significant portion of our deferred tax valuation allowance.
Because of the release of the valuation allowance in fiscal year 2016, we do not anticipate that our effective tax rates for fiscal year 2018 and future periods will be as significantly affected by changes in our deferred tax valuation allowance as they were prior to fiscal year 2017. Our effective tax rates for fiscal year 2018 and future periods will continue to depend on a variety of factors, including changes in our business such as acquisitions and intercompany transactions, changes in our international structure, changes in the geographic location of business functions or assets, changes in the geographic mix of income, changes in or termination of our agreements with tax authorities, applicable accounting rules, applicable tax laws and regulations, rulings and interpretations thereof, developments in tax audit and other matters, and variations in our annual pre-tax income or loss. With the adoption of ASU 2016-09 in the first quarter of fiscal year 2018, the inclusion of excess tax benefits and deficiencies as a component of our income tax expense will increase volatility within our provision for income taxes as the amount of excess tax benefits or deficiencies from stock-based compensation awards are dependent on our stock price at the date the awards vest.


Historically, we have considered all undistributed earnings of our foreign subsidiaries to be indefinitely reinvested outside of the United States and, accordingly, no U.S. taxes have been provided thereon. During the fourth quarter of fiscal year 2016, we reevaluated our intent to indefinitely reinvest all earnings of foreign subsidiary companies, and concluded that a portion of
earnings of certain subsidiaries will no longer be considered to be indefinitely reinvested. We currently intend to continue to indefinitely reinvest a substantial majority of the undistributed earnings of our foreign subsidiaries outside of the United States.

Comparison of Fiscal Year 2016 to Fiscal Year 2015
Net Revenue
For fiscal year 2016, net revenue was $4,396 million and decreased $119 million, or 3 percent, as compared to fiscal year 2015. This decrease was driven by a $757 million decrease in revenue primarily from Titanfall, and the Battlefield and FIFA World Cup franchises. This decrease was partially offset by a $638 million increase in revenue primarily from theStar Wars, Madden NFL and SimCity franchises.

Net Revenue by Product Revenue and Service and Other Revenue

Our Net Revenue by Product revenue and Service and other revenue for fiscal years 2016 and 2015 was as follows (in millions):
 Year Ended March 31,
 2016 2015 $ Change % Change
Net revenue:       
Product$2,497
 $2,568
 $(71) (3)%
Service and other1,899
 1,947
 (48) (2)%
Total net revenue$4,396
 $4,515
 $(119) (3)%

Product Revenue

For fiscal year 2016, Product revenue was $2,497 million, primarily driven by FIFA 16, FIFA 15 and Star WarsBattlefront. Product revenue decreased $71 million, as compared to fiscal year 2015. This decrease was driven by a $434 million decrease primarily from the Need for Speed, Battlefield and FIFA World Cup franchises. This decrease was partially offset by a $363 million increase primarily from Star Wars Battlefront and Dragon Age: Inquisition.

Service and Other Revenue

For fiscal year 2016, Service and other revenue was $1,899 million, primarily driven by FIFA Ultimate Team and Star Wars: The Old Republic. Service and other revenue for fiscal year 2016 decreased $48 million, or 2 percent, as compared to fiscal year 2015. This decrease was driven by a $421 million decrease primarily from Titanfall and Battlefield 4 Premium. This decrease was partially offset by a $373 million increase primarily from the Madden NFL franchise, Need for Speed 2015 and SimCity BuildIt.
Supplemental Net Revenue by Composition


Our net revenue by composition for fiscal years 2016 and 2015 was as follows (in millions):
 Year Ended March 31,
 2016 2015 $ Change % Change
        
Full game downloads$465
 $420
 $45
 11 %
Extra content1,062
 912
 150
 16 %
Subscriptions, advertising, and other338
 366
 (28) (8)%
Mobile544
 501
 43
 9 %
Total Digital$2,409
 $2,199
 $210
 10 %
        
Packaged goods and other$1,987
 $2,316
 $(329) (14)%
Net revenue$4,396
 $4,515
 $(119) (3)%

Digital Net Revenue

For fiscal year 2016, digital net revenue was $2,409 million primarily driven by FIFA Ultimate Team, FIFA Online 3 in Asia, and Star Wars: The Old Republic. Digital net revenue for fiscal year 2016 increased $210 million, or 10 percent, as compared to fiscal year 2015. This increase is due to (1) a $150 million or 16 percent increase in extra content net revenue primarily driven by FIFA Ultimate Team, Madden Ultimate Team, and FIFA Online 3 in Asia, (2)a $45 million or 11 percent increase in full-game download net revenue primarily driven by Star Wars Battlefront, FIFA 16, and Battlefield Hardline, partially offset by Battlefield 4 and Titanfall, (3) a $43 million or 9 percent increase in mobile net revenue primarily driven by SimCity BuildIt, Madden NFL Mobile, and Star Wars: Galaxy of Heroes, partially offset by The Simpsons Tapped Out. These increases were partially offset bya $28 million or 8 percent decrease in subscriptions, advertising, and other net revenue primarily by Battlefield 4 Premium.

Packaged Goods and Other Net Revenue

For fiscal year 2016, packaged goods and other net revenue was $1,987 million, primarily driven by FIFA 16, FIFA 15, Star Wars Battlefront, and Battlefield Hardine. Packaged goods and other net revenue for fiscal year 2016 decreased $329 million, or 14 percent, as compared to fiscal year 2015. This decrease was primarily from Titanfall and the Battlefield, FIFA World Cup, and FIFA franchises, partially offset by Star Wars Battlefront.

Cost of Revenue

Cost of revenue for fiscal years 2016 and 2015 was as follows (in millions):
 March 31,
2016
 
% of
Related
 Net Revenue
 March 31,
2015
 
% of
Related
 Net Revenue
 % Change 
Change as a
% of Related
Net Revenue
Cost of revenue:           
Product$938
 37.6% $1,028
 40.0% (8.8)% (2.4)%
Service and other416
 21.9% 401
 20.6% 3.7 % 1.3 %
Total cost of revenue$1,354
 30.8% $1,429
 31.7% (5.2)% (0.9)%

Cost of Product Revenue

Cost of product revenue decreased by $90 million, or 8.8 percent in fiscal year 2016, as compared to fiscal year 2015. Cost of product revenue decreased primarily due to a loss of $122 million on previously unrecognized licensed intellectual property commitment recognized during fiscal year 2015. Excluding the impact of the $122 million loss, cost of product revenue increased $32 million, or 4 percent, primarily due to an increase in royalty costs driven by Star Wars Battlefront, which was launched during the third quarter of fiscal year 2016, with no comparable royalty-bearing title launched during fiscal year 2015.



Cost of Service and Other Revenue

Cost of service and other revenue increased by $15 million, or 3.7 percent in fiscal year 2016, as compared to fiscal year 2015. The increase was primarily due to an increase in inventory costs due to the launch of Need for Speed 2015 during fiscal year 2016, partially offset by a decrease in inventory costs due to Titanfall, launchedfor the Xbox 360 during fiscal year 2015.

Total Cost of Revenue as a Percentage of Total Net Revenue
During the fiscal year ended March 31, 2016, total cost of revenue as a percentage of total net revenue remained relatively consistent as compared to the fiscal year ended March 31, 2015.
Research and Development
Research and development expenses for fiscal years 2016 and 2015 were as follows (in millions):
March 31,
2016
 
% of Net
Revenue
 March 31,
2015
 
% of Net
Revenue
 $ Change % Change
$1,109
 25% $1,094
 24% $15
 1%
Research and development expenses increased by $15$15 million,, or 1 percent,, in fiscal year 2016, as compared to fiscal year 2015. Excluding the estimated $70 million positivefavorable impact of foreign currency exchange rates, we estimate that research and development would have increased by $85 million. This $85 million increase on a constant currency basis was primarily due to


(1) a $44 million increase in personnel-related costs primarily resulting from higher payroll taxes, the fiscal year 2016 containing 53 weeks as compared to 52 weeks in fiscal year 2015, and annual salary increases, (2) a $22 million increase in contracted services, primarily related to the Titanfall and UFC franchises, and Unravel, during fiscal year 2016, as compared to the same period in the prior fiscal year, and (3) a $21 million increase in stock-based compensation.
Marketing and Sales
Marketing and sales expenses consist of personnel-related costs, related overhead costs, advertising, marketing and promotional expenses, net of qualified advertising cost reimbursements from third parties.
Marketing and sales expenses for fiscal years 2016 and 2015 were as follows (in millions):
March 31,
2016
 
% of Net
Revenue
 March 31,
2015
 
% of Net
Revenue
 $ Change % Change
$622
 14% $647
 14% $(25) (4)%
Marketing and sales expenses decreased by $25 million, or 4 percent, in fiscal year 2016, as compared to fiscal year 2015. Excluding the estimated $25 million positivefavorable impact of foreign currency exchange rates, marketing and sales expense remained consistent during the fiscal year ended March 31, 2016 as compared to the fiscal year ended March 31, 2016.2015.
General and Administrative
General and administrative expenses consist of personnel and related expenses of executive and administrative staff, corporate functions such as finance, legal, human resources, and information technology (“IT”), related overhead costs, fees for professional services such as legal and accounting, and allowances for doubtful accounts.
General and administrative expenses for fiscal years 2016 and 2015 were as follows (in millions):
March 31,
2016
 
% of Net
Revenue
 March 31,
2015
 
% of Net
Revenue
 $ Change % Change
$406
 9% $386
 9% $20
 5%
General and administrative expenses increased by $20$20 million,, or 5 percent,, in fiscal year 2016, as compared to fiscal year 2015. Excluding the estimated $19 million positivefavorable impact of foreign currency exchange rates, general and administrative expenses would have increased by $39 million. This $39 million increase on a constant currency basis was primarily due to (1) a $18 million increase in facilities-related expenses, (2) a $18 million increase in personnel-related costs primarily resulting from (a) higher payroll taxes, (b) the fiscal year 2016 containing 53 weeks as compared to 52 weeks in fiscal year 2015, (c) and annual salary increases, (3) a $10 million increase in stock-based compensation. This was partially offset by a $6 million decrease in litigation matters during fiscal year 2016 as compared to fiscal year 2015.

Income Taxes
Provision for (benefit from) income taxes for fiscal years 2016 and 2015 was as follows (in millions):
March 31, 2016 Effective Tax Rate March 31, 2015 Effective Tax Rate
$(279) (31.8)% $50
 5.4%
From the third quarter of fiscal year 2009 to the third quarter of fiscal year 2016, we maintained a 100% valuation allowance against most of our U.S. deferred tax assets because there was insufficient positive evidence to overcome the existing negative evidence such that it was not more likely than not that the U.S. deferred tax assets were realizable. While we reported U.S. pre-tax income in fiscal year 2015, because we reported U.S. pre-tax losses during the previous seven fiscal years, as well as in the second and third quarters of fiscal year 2016, we continued to maintain the 100% valuation allowance through the third quarter of fiscal year 2016.
March 31, 2016 Effective Tax Rate March 31, 2015 Effective Tax Rate
$(279) (31.8)% $50
 5.4%
In the fourth quarter of fiscal year 2016, we realized significant U.S. pre-tax income for both the fourth quarter and the fiscal year ended March 31, 2016. As of March 31, 2016, we had reported positive operating performance in the U.S. for two consecutive fiscal years and had also reported a cumulative three-year U.S. pre-tax profit. In addition, during the fourth quarter of fiscal year 2016, we completed our financial plan for fiscal year 2017 and expect continued positive operating performance in the U.S. We also considered forecasts of future taxable income and evaluated the utilization of tax credit carryforwards prior to their expiration. After considering these factors, we determined that the positive evidence overcame any negative evidence and concluded that it was more likely than not that the U.S. deferred tax assets were realizable. As a result, we released the valuation allowance against all of the U.S. federal deferred tax assets


and a portion of the U.S. state deferred tax assets during


the fourth quarter of fiscal year 2016. Accordingly, we recorded a $453 million income tax benefit in fiscal year 2016 for the reversal of a significant portion of our deferred tax valuation allowance.
Our effective tax rate for fiscal year 2016 was a tax benefit of 31.8 percent, primarily due to the reversal of the U.S. deferred tax valuation allowance. Excluding the impact of the reversal of the valuation allowance, our effective tax rate for fiscal year 2016 would have been 19.8 percent, which differs from the statutory rate of 35.0 percent primarily due to non-U.S. profits subject to a reduced or zero tax rates.
Our effective tax rate for the fiscal year 2015 differs from the statutory rate of 35.0 percent as a result of the utilization of U.S. deferred tax assets subject to a valuation allowance, excess tax benefit from stock-based compensation deduction allocated directly to contributed capital and non-U.S. profits subject to a reduced or zero tax benefits related to the expiration of statutes of limitations and the resolution of examinations by taxing authorities.rates.
Prior to fiscal year 2016, our effective income tax rates have been significantly affected by the U.S. valuation allowance. As a resultfourth quarter of the release of the valuation allowance in fiscal year 2016, we do not anticipate that our effective income tax rates for fiscal year 2017 and future periods will be as significantly affected by changes in our deferred tax valuation allowance as they were prior to fiscal year 2017. Our effective income tax rates for fiscal year 2017 and future periods will continue to depend on a variety of factors, including changes in the deferred tax valuation allowance, changes in our business such as acquisitions and intercompany transactions, changes in our international structure, changes in the geographic location of business functions or assets, changes in the geographic mix of income, changes in or termination of our agreements with tax authorities, applicable accounting rules, applicable tax laws and regulations, rulings and interpretations thereof, developments in tax audit and other matters, and variations in our annual pre-tax income or loss. We incur certain tax expenses that do not decline proportionately with declines in our pre-tax consolidated income or loss. As a result, in absolute dollar terms, our tax expense will have a greater influence on our effective tax rate at lower levels of pre-tax income or loss than at higher levels. In addition, at lower levels of pre-tax income or loss, our effective tax rate will be more volatile.
Historically, we have considered all undistributed earnings of our foreign subsidiaries to be indefinitely reinvested outside of the United States and, accordingly, no U.S. taxes havehad been provided thereon. During the fourth quarter of fiscal year 2016, we issued the Senior Notes and announced a $500 million stock repurchase program. In light of these future obligations, we reevaluated our intent to indefinitely reinvest all earnings of foreign subsidiary companies, and concluded that a portion of earnings of certain subsidiaries will no longer be considered to be indefinitely reinvested. As a result, we have recognized a deferred tax liability of $43 million for U.S. income taxes with respect to such earnings. We currently intend to continue to indefinitely reinvest a substantial majority of the undistributed earnings of our foreign subsidiaries outside of the United States.

Comparison of Fiscal Year 2015 to Fiscal Year 2014
Net Revenue
For fiscal year 2015, net revenue was $4,515 million and increased $940 million, or 26 percent, as compared to fiscal year 2014. This increase was driven by a $1,481 million increase in revenue primarily from the FIFA and Madden NFL franchises, and Titanfall. This increase was partially offset by a $541 million decrease in revenue primarily from the SimCity, Crysis, Dead Space, and NCAA Football franchises, and Star Wars: The Old Republic.

Net Revenue by Product Revenue and Service and Other Revenue

Our net revenue by product revenue and service and other revenue for fiscal years 2015 and 2014 was as follows (in millions):
 Year Ended March 31,
 2015 2014 $ Change % Change
Net revenue:       
Product$2,568
 $2,134
 $434
 20%
Service and other1,947
 1,441
 506
 35%
Total net revenue$4,515
 $3,575
 $940
 26%

Product Revenue



For fiscal year 2015, product revenue was $2,568 million, primarily driven by FIFA 15, FIFA 14 and Battlefield 4. Product revenue increased $434 million, or 20 percent, as compared to fiscal year 2014. This increase was driven by an $837 million increase primarily from the FIFA, Madden NFL and Dragon Age franchises. This increase was partially offset by a $403 million decrease primarily from the Crysis, Dead Space, NCAA Football, Tiger Woods PGA Tour and Army of Two franchises.

Service and Other Revenue

For fiscal year 2015, service and other revenue was $1,947 million, primarily driven by FIFA Ultimate Team, Titanfall, and Battlefield 4 Premium. Service and other revenue for fiscal year 2015 increased $506 million, or 35 percent, as compared to fiscal year 2014. This increase was driven by a $660 million increase primarily from Titanfall and the FIFA and Plants vs Zombies franchises. This increase was partially offset by a $154 million decrease primarily from SimCity franchise, Star Wars: The Old Republic, and Pogo-branded online games services.

Cost of Revenue

Cost of revenue for fiscal years 2015 and 2014 was as follows (in millions):
 March 31,
2015
 
% of
Related
 Net Revenue
 March 31,
2014
 
% of
Related
 Net Revenue
 % Change 
Change as a
% of Related
Net Revenue
Cost of revenue:           
Product$1,028
 40.0% $1,032
 48.4% (0.4)% (8.4)%
Service and other401
 20.6% 315
 21.9% 27.3 % (1.3)%
Total cost of revenue$1,429
 31.7% $1,347
 37.7% 6.1 % (6.0)%

Cost of Product Revenue

Cost of product revenue decreased by $4 million, or 0.4 percent in fiscal year 2015, as compared to fiscal year 2014. Cost of product revenue decreased primarily due to an increase of digital product offerings (which have a lower average cost than our packaged goods and other product net revenue) during fiscal year 2015, as compared to the fiscal year 2014, partially offset by a loss of $122 million on a previously unrecognized licensed intellectual property commitment recognized during the three months ended June 30, 2014.

Cost of Service and Other Revenue

Cost of service and other revenue increased by $86 million, or 27.3 percent in fiscal year 2015, as compared to fiscal year 2014. The increase was primarily due to an increase in royalty-related costs due to FIFA Ultimate Team, Madden Ultimate Team, and Titanfall.

Total Cost of Revenue as a Percentage of Total Net Revenue
During the fiscal year ended March 31, 2015, total cost of revenue as a percentage of total net revenue decreased by 6.0 percent as compared to the fiscal year ended March 31, 2014. Excluding the loss of $122 million on previously unrecognized license intellectual property recognized during three months ended June 30, 2014, total cost of revenue as a percentage of total net revenue decreased 8.8 percent as a result of an increase in our digital products and services that generally have a lower cost than our packaged goods and other products.

Research and Development
Research and development expenses for fiscal years 2015 and 2014 were as follows (in millions):
March 31,
2015
 
% of Net
Revenue
 March 31,
2014
 
% of Net
Revenue
 $ Change % Change
$1,094
 24% $1,125
 31% $(31) (3)%
Research and development expenses decreased by $31 million, or 3 percent, in fiscal year 2015, as compared to fiscal year 2014. Excluding the $20 million positive impact of foreign currency exchange rates due to translation and related cash flow hedging activities, we estimate that research and development would have decreased by $11 million. This $11 million decrease was primarily due to a $15 million decrease in personnel-related costs resulting from a reduction in headcount and a $17


million decrease in contracted services as a result of higher development contracted services in fiscal year 2014 due to Titanfall, Battlefield 4, and EA SportsUFC as compared to the current fiscal year. These decreases were partially offset by a $21 million increase in facility-related costs primarily due to $6 million in operating costs for new office expansions and $5 million in certain facility closures.
Marketing and Sales
Marketing and sales expenses for fiscal years 2015 and 2014 were as follows (in millions):
March 31,
2015
 
% of Net
Revenue
 March 31,
2014
 
% of Net
Revenue
 $ Change % Change
$647
 14% $680
 19% $(33) (5)%
Marketing and sales expenses decreased by $33 million, or 5 percent, in fiscal year 2015, as compared to fiscal year 2014. The decrease was primarily due to (1) a $9 million decrease in personnel-related costs, (2) a $10 million decrease in facility-related costs, and (3) a $9 million decrease in contracted services due to fewer frontline title releases during fiscal year 2015 than during fiscal year 2014.
General and Administrative
General and administrative expenses for fiscal years 2015 and 2014 were as follows (in millions):
March 31,
2015
 
% of Net
Revenue
 March 31,
2014
 
% of Net
Revenue
 $ Change % Change
$386
 9% $410
 11% $(24) (6)%
General and administrative expenses decreased by $24 million, or 6 percent, in fiscal year 2015, as compared to fiscal year 2014, primarily due to a $30 million expense related to the settlement of a litigation matter during the fiscal year ended March 31, 2014 and an $23 million decrease in costs incurred on a license, both related to our college football franchise. This was partially offset by an $11 million increase primarily related to other litigation matters and a $16 million increase in personnel-related costs during the fiscal year ended March 31, 2015.
Acquisition-Related Contingent Consideration
Acquisition-related contingent consideration for fiscal years 2015 and 2014 were as follows (in millions):
March 31,
2015
 
% of Net
Revenue
 March 31,
2014
 
% of Net
Revenue
 $ Change % Change
(3)  % (35) (1)% $32
 91%
During fiscal year 2015, acquisition-related contingent consideration credits decreased by $32 million, or 91 percent, as compared to fiscal year 2014, primarily resulting from changes in the fair market value of the acquisition-related contingent consideration of our PopCap acquisition during fiscal year 2014. The PopCap earn-out expired on December 31, 2013. No payments were made under this earn-out.
Income Taxes
Provision for (benefit from) income taxes for fiscal years 2015 and 2014 was as follows (in millions):
March 31, 2015 Effective Tax Rate March 31, 2014 Effective Tax Rate
$50
 5.4% $(1) (14.3)%
Our effective tax rate for fiscal year 2015 was a tax expense of 5.4 percent. The fiscal year 2015 effective tax rate differs from the statutory rate of 35.0 percent primarily due to the utilization of U.S. deferred tax assets, which were subject to a valuation allowance, excess tax benefits from stock-based compensation deductions allocated directly to contributed capital, and non-U.S. profits subject to a reduced or zero tax rates. The provision for income taxes for fiscal year 2015 differs from the benefit from income taxes for fiscal year 2014 primarily due to benefits related to the expiration of statutes of limitations and the resolution of examinations by taxing authorities recorded in fiscal year 2014.
Our effective tax rate for the fiscal year 2014 differs from the statutory rate of 35.0 percent as a result of the utilization of U.S. deferred tax assets subject to a valuation allowance and tax benefits related to the expiration of statutes of limitations and the resolution of examinations by taxing authorities.



LIQUIDITY AND CAPITAL RESOURCES 
As of March 31, IncreaseAs of March 31,
(In millions)2016 2015 2017 2016 2015
Cash and cash equivalents$2,493
 $2,068
 $425
$2,565
 $2,493
 $2,068
Short-term investments1,341
 953
 388
1,967
 1,341
 953
Total$3,834
 $3,021
 $813
$4,532
 $3,834
 $3,021
Percentage of total assets54% 49%  59% 54% 49%
Year Ended March 31, ChangeYear Ended March 31,
(In millions)2016 2015 2017 2016 2015
Cash provided by operating activities$1,223
 $1,067
 $156
$1,383
 $1,223
 $1,067
Cash used in investing activities(484) (470) (14)(759) (484) (470)
Cash used in financing activities(306) (255) (51)(534) (306) (255)
Effect of foreign exchange on cash and cash equivalents(8) (56) 48
(18) (8) (56)
Net increase in cash and cash equivalents$425
 $286
 $139
$72
 $425
 $286
Changes in Cash Flow

Comparison of Fiscal Year 2017 to Fiscal Year 2016
Operating Activities. Cash provided by operating activities increased $160 million during fiscal year 2017 as compared to fiscal year 2016. The increase is primarily driven by a $385 million increase in sales related to FIFA 17, Battlefield 1, and Titanfall 2. This was partially offset by a $263 million decrease associated with a net increase in accounts receivable balances as of March 31, 2017 as compared to March 31, 2016 primarily due to the timing of game launches and higher digital sales during the three months ended March 31, 2017.
Investing Activities. Cash used in investing activities increased $275 million during fiscal year 2017 as compared to fiscal year 2016 primarily driven by a $585 million increase in the purchase of short-term investments and a $30 million increase in capital expenditures. This was partially offset by a $340 million increase in proceeds from the sales and maturities of short-term investments.
Financing Activities. Cash used in financing activities increased $228 million during fiscal year 2017 as compared to fiscal year 2016 primarily due to the of the issuance of Senior Notes for $989 million offset by the repurchases of our common stock for $510 million, both of which occurred during fiscal 2016. Also, we had a $35 million decrease in proceeds from the exercise of


stock options and a $21 million decrease in excess tax benefit from stock-based compensation, which were offset by a $307 million decrease in repayments related to our Convertible Notes during fiscal year 2017 as compared to fiscal year 2016.
Cash Flow Reclassifications. The adoption of ASU 2016-09 in the first quarter of fiscal year 2018 will require two changes to our cash flow presentation. First, excess tax benefits are required to be presented as operating activities rather than financing activities. Second, cash payments to taxing authorities in connection with shares withheld to meet statutory tax withholding requirements are required to be presented as a financing activity because such payments represent an entity’s cash outflow to reacquire the entity’s shares. We currently classify cash paid to taxing authorities for shares withheld as an operating activity. Both of these changes are expected to increase our cash provided by operating activities and increase our cash used in financing activities. For more information, see Part II, Item 8 of this Form 10-K in the Notes to Consolidated Financial Statements in Note 1 - Description of Business and Summary of Significant Accounting Policies to the Consolidated Financial Statements.

Comparison of Fiscal Year 2016 to Fiscal Year 2015
Operating Activities. Cash provided by operating activities increased $156 million during fiscal year 2016 as compared to fiscal year 2015. The increase was driven by a $281 million increase in net income, partially offset by the settlement of noncurrent operating obligations.
Investing Activities. Cash used in investing activities increased $14 million during fiscal year 2016 as compared to fiscal year 2015 primarily driven by a $230 million increase in purchases of short-term investments. This was partially offset by a $214 million increase in proceeds from the sales and maturities of short-term investmentinvestments during the fiscal year ended March 31, 2016 as compared to the fiscal year ended March 31, 2015.
Financing Activities. Cash used in financing activities increased $51 million during fiscal year 2016 as compared to fiscal year 2015 due to a $681 million increase in repurchases of shares of our common stock mainly driven by the repurchase program authorized in February 2016, and $470 million of repayments of our Convertible Notes in connection with conversions of the Convertible Notes prior to maturity. This was offset by (1) $989 million net proceeds from the issuance of Senior Notes during February 2016, (2) a $64 million increase in excess tax benefit from stock-based compensation recognized, and (3) a $47 million increase in proceeds from the exercise of stock options and ESPP.
Short-term Investments
Due to our mix of fixed and variable rate securities, our short-term investment portfolio is susceptible to changes in short-term interest rates. As of March 31, 2016,2017, our short-term investments had gross unrealized gainslosses of $2$3 million, or less than 1 percent of the total in short-term investments, and gross unrealized lossesgains of less than $1 million, or less than 1 percent of the total in short-term investments. From time to time, we may liquidate some or all of our short-term investments to fund operational needs or other activities, such as capital expenditures, business acquisitions or stock repurchase programs. Depending on which short-term investments we liquidate to fund these activities, we could recognize a portion, or all, of the gross unrealized gains or losses.

Convertible Notes and Convertible Note Hedge
In July 2011, we issued $632.5 million aggregate principal amount of 0.75% Convertible Senior Notes due 2016 (the “Convertible Notes”), of which $163 million aggregate principal amount remained outstanding as of March 31, 2016.. The Convertible Notes will mature onmatured in July 15, 2016, unless purchased earlier or converted in accordance with their terms prior to such date.
The Convertible Notes are convertible at the option of the holder through July 13, 2016. During fiscal year 2016, approximately $497 million principal value of the Convertible Notes were converted by holders thereof. During fiscal year 2016,2017, we repaid $470$163 million of the principal balance of the Convertible Notes and issued approximately 7.82.9 million shares of common stock to noteholders with a fair value of $518$222 million, resulting in a loss on extinguishment of $10$0.3 million. We also received and cancelled approximately 7.8 million shares of common stock from the exercise of the Convertible Note Hedge duringDuring fiscal year 2016.


Subsequent to the fiscal year ended March 31, 2016 and through May 23, 2016,2017, we received an immaterial amount of conversion requests for the Convertible Notes. During the quarter ending June 30, 2016, we expect to settle conversion requests with $27 million in cash and a number of shares of our common stock equal in value to the excess conversion value. Based on the closing price of our common stock of $65.92 at the end of the fiscal year ended March 31, 2016, approximately 0.42.9 million shares of our common stock would be issuable to converting holders. The actual amount of shares issuable upon conversion will be determined based uponunder the market price of our common stock during an observation period following any conversion.Convertible Note Hedge.
Warrants
We have outstanding WarrantsIn connection with the issuance of the Convertible Notes in July 2011, we also issued warrants (the “Warrants”) to independent third parties to acquire up to 19.9 million shares of our common stock (which is also equal to the number of shares of our common stock that notionally underlie the Convertible Notes), with a strike price of $41.14.parties. The Warrants havehad a dilutive effect with respect to our common stock to the extent that the market price per share of our common stock exceedsexceeded $41.14 on or prior to the expiration date of the Warrants. The Warrants automatically exercises overexpired on January 12, 2017. We issued a 60 trading day period beginning on October 17, 2016. Based on the closing pricetotal of our common stock of $65.92 at the end9.6 million shares upon exercise of the Warrants during fiscal year ended March 31, 2016, approximately 7.5 million shares of our common stock would be issuable to Warrant holders. The actual amount of shares issuable upon exercise will be determined based upon the market price of our common stock during the 60 day trading period beginning on October 17, 2016.2017.
See Note 1210 - Financing Arrangements to the Consolidated Financial Statements in this Form 10-K as it relates to the Convertibles Notes, the Convertible Note Hedge and Warrants, which is incorporated by reference into this Item 7.
Senior Notes
In February 2016, we issued $600 million aggregate principal amount of 3.70% Seniorthe 2021 Notes due March 1, 2021 (the “2021 Notes”) and $400 million aggregate principal amount of 4.80% Senior Notes due March 1,the 2026 (the “2026 Notes,” and together with the 2021 Notes, the “Senior Notes”).Notes. We used the net proceeds of $989 million for general corporate purposes, including the payment of amounts due upon conversion of our Convertible Notes and the repurchase of our common stock, including under the $500


million stock repurchase program approved in February 2016 and completed in March 2016. The effective interest rate wasis 3.94% for the 2021 Notes and 4.97% for the 2026 Notes. Interest is payable semiannually in arrears, on March 1 and September 1 of each year, beginning on September 1, 2016.year. See Note 1210 - Financing Arrangements to the Consolidated Financial Statements in this Form 10-K as it relates to our Senior Notes, which is incorporated by reference into this Item 7.
Credit Facility
In March 19, 2015, we entered into a $500 million senior unsecured revolving credit facility with a syndicate of banks. As of March 31, 2016,2017, no amounts were outstanding under the credit facility. See Note 1210 - Financing Arrangements to the Consolidated Financial Statements in this Form 10-K as it relates to our credit facility, which is incorporated by reference into this Item 7.
Financial Condition
We believe that our cash, cash equivalents, short-term investments, cash generated from operations and available financing facilities will be sufficient to meet our operating requirements for at least the next 12 months, including working capital requirements, capital expenditures, debt repayment obligations, and potentially, future acquisitions, stock repurchases, or strategic investments. We may choose at any time to raise additional capital to repay debt, strengthen our financial position, facilitate expansion, repurchase our stock, pursue strategic acquisitions and investments, and/or to take advantage of business opportunities as they arise. There can be no assurance, however, that such additional capital will be available to us on favorable terms, if at all, or that it will not result in substantial dilution to our existing stockholders.
As of March 31, 2016,2017, approximately $2$2.8 billion of our cash, cash equivalents, and short-term investments were domiciled in foreign tax jurisdictions. While we have no plans to repatriate these funds to the United States in the short term, if we choose to do so, we may be required to accrue and pay additional taxes on any portion of the repatriation where no United States income tax had been previously provided.
In May 2014, a special committee of our Board of Directors, on behalf of the full Board of Directors, authorized a two-year program to repurchase up to $750 million of our common stock. Since inception, we repurchased approximately 9.2 million shares for approximately $394 million under this program.


In May 2015, our Board of Directors authorized a program to repurchase up to $1 billion of our common stock. We repurchased approximately 6.5 million and 6.9 million shares for approximately $508 million and $461 million under this program, respectively, during the fiscal years ended March 31, 2017 and 2016. As of March 31, 2017, $31 million remained available for repurchase under this program. We completed repurchases under the May 2015 program in April 2017.
In May 2017, a Special Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a new program to repurchase up to $1.2 billion of our common stock. This stock repurchase program which expires on May 31, 2017, supersedes and replaces the stock repurchase authorization approved in May 2014.2019. Under the May 2015this program, we may purchase stock in the open market or through privately-negotiated transactions in accordance with applicable securities laws, including pursuant to pre-arranged stock trading plans. The timing and actual amount of the stock repurchases will depend on several factors including price, capital availability, regulatory requirements, alternative investment opportunities and other market conditions. We are not obligated to repurchase anya specific number of shares under this program and it may be modified, suspended or discontinued at any time.
During fiscal year 2016, we repurchased approximately 1.0 million shares for approximately $57 million under the May 2014 program and we repurchased approximately 6.9 million shares for approximately $461 million under the May 2015 program. We continue toare actively repurchaserepurchasing shares under the May 2015 program.
In February 2016, we announced a new $500 million stock repurchase program. This new program was incremental to the existing two-year $1 billion stock repurchase program announced in May 2015. We completed repurchases under the February 2016 program during the quarter ended March 31, 2016. We repurchased approximately 7.8 million shares for approximately $500 million under this new program.
We have a “shelf” registration statement on Form S-3 on file with the SEC. This shelf registration statement, which includes a base prospectus, allows us at any time to offer any combination of securities described in the prospectus in one or more offerings. Unless otherwise specified in a prospectus supplement accompanying the base prospectus, we would use the net proceeds from the sale of any securities offered pursuant to the shelf registration statement for general corporate purposes, including for working capital, financing capital expenditures, research and development, marketing and distribution efforts, and if opportunities arise, for acquisitions or strategic alliances. Pending such uses, we may invest the net proceeds in interest-bearing securities. In addition, we may conduct concurrent or other financings at any time.
Our ability to maintain sufficient liquidity could be affected by various risks and uncertainties including, but not limited to, those related to customer demand and acceptance of our products, our ability to collect our accounts receivable as they become due, successfully achieving our product release schedules and maintaining our live services and attaining our forecasted sales objectives, the impact of acquisitions and other strategic transactions in which we may engage, the impact of competition, economic conditions in the United States and abroad, the seasonal and cyclical nature of our business and operating results, risks of product returns and the other risks described in the “Risk Factors” section, included in Part I, Item 1A of this report.
Contractual Obligations and Commercial Commitments
Note 1311 - Commitments and Contingencies to the Consolidated Financial Statements in this Form 10-K as it relates to our contractual obligations and commercial commitments is incorporated by reference into this Item 7.



OFF-BALANCE SHEET ARRANGEMENTS

As of March 31, 2016,2017, we did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of Regulation S-K promulgated by the SEC, that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues and expenses, results of operations, liquidity, capital expenditures, or capital resources that are material to investors.


INFLATION
We believe the impact of inflation on our results of operations has not been significant in any of the past three fiscal years.

Item 7A:     Quantitative and Qualitative Disclosures About Market Risk
MARKET RISK
We are exposed to various market risks, including changes in foreign currency exchange rates, interest rates and market prices, which have experienced significant volatility. Market risk is the potential loss arising from changes in market rates and market prices. We employ established policies and practices to manage these risks. Foreign currency forward contracts are used to hedge anticipated exposures or mitigate some existing exposures subject to foreign exchange risk as discussed below. While we do not hedge our short-term investment portfolio, we protect our short-term investment portfolio against different market risks, including interest rate risk as discussed below. Our cash and cash equivalents portfolio consists of highly liquid investments


with insignificant interest rate risk and original or remaining maturities of three months or less at the time of purchase. We do not enter into derivatives or other financial instruments for speculative trading purposes and do not hedge our market price risk relating to marketable equity securities, if any.
Foreign Currency Exchange Rate Risk

Foreign Currency Exchange Rates. International sales are a fundamental part of our business, and the strengthening of the U.SU.S. dollar (particularly relative to the Euro, British pound sterling, Australian dollar, Chinese yuan and South KoreaKorean won) has a negative impact on our reported international net revenue, but a positive impact on our reported international operating expenses (particularly the Swedish krona and Canadian dollar) because these amounts are translated at lower rates as compared to periods in which the U.S. dollar is weaker. While we use foreign currency hedging contracts to mitigate some foreign currency exchange risk, these activities are limited in the protection that they provide us and can themselves result in losses. Foreign currency exchange rates had a negative impact on our reported net revenue during fiscal year 2016 as compared to fiscal year 2015, but the strengthening of the U.S. dollar had a positive impact on our reported operating expenses as a significant portion of those expenses are incurred outside the United States.
Cash Flow Hedging Activities. From time to time, weWe hedge a portion of our foreign currency risk related to forecasted foreign-currency-denominated sales and expense transactions by purchasing foreign currency forward contracts that generally have maturities of 18 months or less. These transactions are designated and qualify as cash flow hedges. Our hedging programs are designed to reduce, but do not entirely eliminate, the impact of currency exchange rate movements in net revenue and research and development expenses.
Balance Sheet Hedging Activities. We use foreign currency forward contracts to mitigate foreign currency exchange risk associated with foreign-currency-denominated monetary assets and liabilities, primarily intercompany receivables and payables. The foreign currency forward contracts generally have a contractual term of three months or less and are transacted near month-end.
We believe the counterparties to our foreign currency forward contracts are creditworthy multinational commercial banks. While we believe the risk of counterparty nonperformance is not material, a sustained decline in the financial stability of financial institutions as a result of disruption in the financial markets could affect our ability to secure creditworthy counterparties for our foreign currency hedging programs.
Notwithstanding our efforts to mitigate some foreign currency exchange rate risks, there can be no assurance that our hedging activities will adequately protect us against the risks associated with foreign currency fluctuations. As of March 31, 2016,2017, a hypothetical adverse foreign currency exchange rate movement of 10 percent or 20 percent would have resulted in potential declines in the fair value on our foreign currency forward contracts used in cash flow hedging of $83$100 million and $167or $200 million, respectively. As of March 31, 2016,2017, a hypothetical adverse foreign currency exchange rate movement of 10 percent or 20 percent would have resulted in potential losses on our foreign currency forward contracts used in balance sheet hedging of $27$25 million and $53or $50 million, respectively. This sensitivity analysis assumes an adverse shift of all foreign currency exchange rates; however, all foreign currency exchange rates do not always move in such manner and actual results may differ materially. See Note 4 - Derivative Financial Instruments to the Consolidated Financial Statements in this Form 10-K as it relates to our derivative financial instruments, which is incorporated by reference into this Item 7A.


Interest Rate Risk
Our exposure to market risk for changes in interest rates relates primarily to our short-term investment portfolio. We manage our interest rate risk by maintaining an investment portfolio generally consisting of debt instruments of high credit quality and relatively short maturities. However, because short-term investments mature relatively quickly and, if reinvested, are required to be reinvestedinvested at the then-current market rates, interest income on a portfolio consisting of short-term investments is more subject to market fluctuations to a greater extent than a portfolio of longer term investments. Additionally, the contractual terms of the investments do not permit the issuer to call, prepay or otherwise settle the investments at prices less than the stated par value. Our investments are held for purposes other than trading. Also, weWe do not use derivative financial instruments in our short-term investment portfolio.


As of March 31, 2016,2017, our short-term investments were classified as available-for-sale securities and, consequently, were recorded at fair value with unrealized gains or losses resulting from changes in fair value reported as a separate component of accumulated other comprehensive income (loss), net of tax, in stockholders’ equity.

Notwithstanding our efforts to manage interest rate risks, there can be no assurance that we will be adequately protected against risks associated with interest rate fluctuations. At any time, a sharp changeFluctuations in interest rates could have a significant impact on the fair value of our investment portfolio. The following table presents the hypothetical changes in the fair value of our short-term investment portfolio as of March 31, 2016,2017, arising from potential changes in interest rates. The modeling technique estimates the change in fair value from immediate hypothetical parallel shifts in the yield curve of plus or minus 50 basis points (“BPS”), 100 BPS, and 150 BPS.
(In millions)
Valuation of Securities
Given an Interest Rate Decrease
of X Basis Points
 
Fair Value
as of
March 31,
2016
 
Valuation of Securities Given
an Interest Rate Increase of
X Basis Points
Valuation of Securities
Given an Interest Rate Decrease
of X Basis Points
 
Fair Value
as of
March 31,
2017
 
Valuation of Securities Given
an Interest Rate Increase of
X Basis Points
(150 BPS) (100 BPS) (50 BPS) 50 BPS 100 BPS 150 BPS(150 BPS) (100 BPS) (50 BPS) 50 BPS 100 BPS 150 BPS
Corporate bonds$744
 $741
 $737
 $734
 $730
 $726
 $723
$955
 $951
 $947
 $943
 $939
 $935
 $931
U.S. Treasury securities399
 395
 392
 390
 386
 383
 380
421
 418
 415
 413
 410
 407
 404
U.S. agency securities171
 170
 169
 167
 167
 166
 165
154
 153
 152
 151
 151
 150
 148
Commercial paper50
 50
 50
 50
 50
 50
 50
213
 213
 212
 212
 211
 211
 211
Foreign government securities115
 114
 114
 113
 113
 112
 112
Asset-backed securities137
 137
 136
 135
 134
 134
 133
Total short-term investments$1,364
 $1,356
 $1,348
 $1,341
 $1,333
 $1,325
 $1,318
$1,995
 $1,986
 $1,976
 $1,967
 $1,958
 $1,949
 $1,939



Item 8:     Financial Statements and Supplementary Data

Index to Consolidated Financial Statements
 
 Page
Consolidated Financial Statements of Electronic Arts Inc. and Subsidiaries: 
  
Financial Statement Schedule: 
The following financial statement schedule of Electronic Arts Inc. and Subsidiaries for the years ended March 31, 2017, 2016 2015 and 20142015 is filed as part of this report and should be read in conjunction with the Consolidated Financial Statements of Electronic Arts Inc. and Subsidiaries: 
  
Other financial statement schedules have been omitted because the information called for in them is not required or has already been included in either the Consolidated Financial Statements or the Notes thereto.



ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
 
(In millions, except par value data)March 31, 2016 March 31, 2015March 31, 2017 March 31, 2016
ASSETS      
Current assets:      
Cash and cash equivalents$2,493
 $2,068
$2,565
 $2,493
Short-term investments1,341
 953
1,967
 1,341
Receivables, net of allowances of $159 and $140, respectively233
 362
Inventories33
 36
Deferred income taxes, net
 54
Receivables, net of allowances of $145 and $159, respectively359
 233
Other current assets254
 247
308
 287
Total current assets4,354
 3,720
5,199
 4,354
Property and equipment, net439
 459
434
 439
Goodwill1,710
 1,713
1,707
 1,710
Acquisition-related intangibles, net57
 111
8
 57
Deferred income taxes, net387
 13
286
 387
Other assets103
 131
84
 103
TOTAL ASSETS$7,050
 $6,147
$7,718
 $7,050
      
LIABILITIES AND STOCKHOLDERS’ EQUITY      
Current liabilities:      
Accounts payable$89
 $68
$87
 $89
Accrued and other current liabilities710
 794
789
 710
0.75% convertible senior notes due 2016, net161
 602

 161
Deferred net revenue (online-enabled games)1,458
 1,283
1,539
 1,458
Total current liabilities2,418
 2,747
2,415
 2,418
Senior notes, net989
 
990
 989
Income tax obligations80
 70
104
 80
Deferred income taxes, net2
 80
1
 2
Other liabilities163
 183
148
 163
Total liabilities3,652
 3,080
3,658
 3,652
Commitments and contingencies (See Note 13)
 
0.75% convertible senior notes due 2016 (See Note 12)2
 31
Commitments and contingencies (See Note 11)
 
0.75% convertible senior notes due 2016 (See Note 10)
 2
Stockholders’ equity:      
Preferred stock, $0.01 par value. 10 shares authorized
 

 
Common stock, $0.01 par value. 1,000 shares authorized; 301 and 310 shares issued and outstanding, respectively3
 3
Common stock, $0.01 par value. 1,000 shares authorized; 308 and 301 shares issued and outstanding, respectively3
 3
Additional paid-in capital1,349
 2,127
1,049
 1,349
Retained earnings2,060
 904
3,027
 2,060
Accumulated other comprehensive income (loss)(16) 2
Accumulated other comprehensive loss(19) (16)
Total stockholders’ equity3,396
 3,036
4,060
 3,396
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY$7,050
 $6,147
$7,718
 $7,050
See accompanying Notes to Consolidated Financial Statements.




ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
 
Year Ended March 31,Year Ended March 31,
(In millions, except per share data)2016 2015 20142017 2016 2015
Net revenue:          
Product$2,497
 $2,568
 $2,134
$2,640
 $2,497
 $2,568
Service and other1,899
 1,947
 1,441
2,205
 1,899
 1,947
Total net revenue4,396
 4,515
 3,575
4,845
 4,396
 4,515
Cost of revenue:          
Product938
 1,028
 1,032
893
 938
 1,028
Service and other416
 401
 315
405
 416
 401
Total cost of revenue1,354
 1,429
 1,347
1,298
 1,354
 1,429
Gross profit3,042
 3,086
 2,228
3,547
 3,042
 3,086
Operating expenses:          
Research and development1,109
 1,094
 1,125
1,205
 1,109
 1,094
Marketing and sales622
 647
 680
673
 622
 647
General and administrative406
 386
 410
439
 406
 386
Acquisition-related contingent consideration
 (3) (35)
 
 (3)
Amortization of intangibles7
 14
 16
6
 7
 14
Restructuring and other charges
 
 (1)
Total operating expenses2,144
 2,138
 2,195
2,323
 2,144
 2,138
Operating income898
 948
 33
1,224
 898
 948
Interest and other income (expense), net(21) (23) (26)(14) (21) (23)
Income before provision for (benefit from) income taxes877
 925
 7
1,210
 877
 925
Provision for (benefit from) income taxes(279) 50
 (1)243
 (279) 50
Net income$1,156
 $875
 $8
$967
 $1,156
 $875
Earnings per share:          
Basic$3.73
 $2.81
 $0.03
$3.19
 $3.73
 $2.81
Diluted$3.50
 $2.69
 $0.03
$3.08
 $3.50
 $2.69
Number of shares used in computation:          
Basic310
 311
 308
303
 310
 311
Diluted330
 325
 316
314
 330
 325
See accompanying Notes to Consolidated Financial Statements.



ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

Year Ended March 31,Year Ended March 31,
(In millions)2016 2015 20142017 2016 2015
Net income$1,156
 $875
 $8
$967
 $1,156
 $875
Other comprehensive income (loss), net of tax:          
Change in unrealized net gains and losses on available-for-sale securities4
 1
 
(3) 4
 1
Reclassification adjustment for net realized gains and losses on available-for-sale securities
 
 
(1) 
 
Change in unrealized net gains and losses on derivative instruments5
 20
 (19)54
 5
 20
Reclassification adjustment for net realized gains and losses on derivative instruments(12) 11
 9
(36) (12) 11
Foreign currency translation adjustments(15) (67) (22)(17) (15) (67)
Total other comprehensive loss, net of tax(18) (35) (32)(3) (18) (35)
Total comprehensive income (loss)$1,138
 $840
 $(24)
Total comprehensive income$964
 $1,138
 $840

See accompanying Notes to Consolidated Financial Statements.


ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(In millions, share data in thousands)
 
 
Common Stock
 
Additional Paid-in
Capital
 
Retained
Earnings
 
Accumulated
Other
Comprehensive
Income (Loss)
 
Total
Stockholders’
Equity
 
Common Stock
 
Additional Paid-in
Capital
 
Retained
Earnings
 
Accumulated
Other
Comprehensive
Income (Loss)
 
Total
Stockholders’
Equity
Shares Amount Shares Amount 
Balances as of March 31, 2013302,164
 $3
 $2,174
 $21
 $69
 $2,267
Total comprehensive income (loss)
 
 
 8
 (32) (24)
Issuance of common stock9,278
 
 16
 
 
 16
Stock-based compensation
 
 150
 
 
 150
Tax benefit from stock-based compensation
 
 13
 
 
 13
Balances as of March 31, 2014311,442
 3
 2,353
 29
 37
 2,422
311,442
 $3
 $2,353
 $29
 $37
 $2,422
Total comprehensive income (loss)
 
 
 875
 (35) 840

 
 
 875
 (35) 840
Issuance of common stock6,508
 
 (24) 
 
 (24)6,508
 
 (24) 
 
 (24)
Reclassification of equity component of convertible notes
 
 (31) 
 
 (31)
 
 (31) 
 
 (31)
Repurchase and retirement of common stock(8,269) 
 (337) 
 
 (337)(8,269) 
 (337) 
 
 (337)
Stock-based compensation
 
 144
 
 
 144

 
 144
 
 
 144
Tax benefit from stock-based compensation
 
 22
 
 
 22

 
 22
 
 
 22
Balances as of March 31, 2015309,681
 3
 2,127
 904
 2
 3,036
309,681
 3
 2,127
 904
 2
 3,036
Total comprehensive income (loss)
 
 
 1,156
 (18) 1,138

 
 
 1,156
 (18) 1,138
Issuance of common stock6,645
 
 (49) 
 
 (49)6,645
 
 (49) 
 
 (49)
Reclassification of equity component of convertible notes
 
 29
 
 
 29

 
 29
 
 
 29
Settlement of convertible notes7,823
 
 (1) 
 
 (1)7,823
 
 (1) 
 
 (1)
Exercise of convertible note hedge(7,823) 
 
 
 
 
(7,823) 
 
 
 
 
Repurchase and retirement of common stock(15,724) 
 (1,018) 
 
 (1,018)(15,724) 
 (1,018) 
 
 (1,018)
Stock-based compensation
 
 178
 
 
 178

 
 178
 
 
 178
Tax benefit from stock-based compensation
 
 83
 
 
 83

 
 83
 
 
 83
Balances as of March 31, 2016300,602
 $3
 $1,349
 $2,060
 $(16) $3,396
300,602
 3
 1,349
 2,060
 (16) 3,396
Total comprehensive income (loss)
 
 
 967
 (3) 964
Issuance of common stock4,626
 
 (55) 
 
 (55)
Reclassification of equity component of convertible notes
 
 2
 
 
 2
Settlement of convertible notes2,917
 
 
 
 
 
Exercise of convertible note hedge(2,917) 
 
 
 
 
Repurchase and retirement of common stock(6,506) 
 (508) 
 
 (508)
Settlement of warrants9,645
 
 
 
 
 
Stock-based compensation
 
 196
 
 
 196
Tax benefit from stock-based compensation
 
 65
 
 
 65
Balances as of March 31, 2017308,367
 $3
 $1,049
 $3,027
 $(19) $4,060
See accompanying Notes to Consolidated Financial Statements.


ELECTRONIC ARTS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS 
Year Ended March 31,Year Ended March 31,
(In millions)2016 2015 20142017 2016 2015
OPERATING ACTIVITIES          
Net income$1,156
 $875
 $8
$967
 $1,156
 $875
Adjustments to reconcile net income to net cash provided by operating activities:          
Depreciation, amortization and accretion197
 220
 227
172
 197
 220
Stock-based compensation196
 178
 144
Loss on conversion of convertible notes10
 
 

 10
 
Stock-based compensation178
 144
 150
Acquisition-related contingent consideration
 (3) (35)
 
 (3)
Net losses on investments
 
 2
Change in assets and liabilities:          
Receivables, net127
 (54) (12)(136) 127
 (54)
Inventories3
 19
 (13)
Other assets19
 87
 (56)3
 22
 106
Accounts payable13
 (46) (18)5
 13
 (46)
Accrued and other liabilities(252) 31
 (3)(5) (252) 31
Deferred income taxes, net(403) 1
 16
100
 (403) 1
Deferred net revenue (online-enabled games)175
 (207) 446
81
 175
 (207)
Net cash provided by operating activities1,223
 1,067
 712
1,383
 1,223
 1,067
INVESTING ACTIVITIES          
Capital expenditures(93) (95) (97)(123) (93) (95)
Proceeds from maturities and sales of short-term investments941
 727
 401
1,281
 941
 727
Purchase of short-term investments(1,332) (1,102) (600)(1,917) (1,332) (1,102)
Acquisition of subsidiaries, net of cash acquired
 
 (5)
Net cash used in investing activities(484) (470) (301)(759) (484) (470)
FINANCING ACTIVITIES          
Proceeds from issuance of senior notes, net of issuance costs989
 
 

 989
 
Payment of convertible notes(470) 
 
(163) (470) 
Proceeds from issuance of common stock107
 60
 77
72
 107
 60
Excess tax benefit from stock-based compensation86
 22
 13
65
 86
 22
Repurchase and retirement of common stock(1,018) (337) 
(508) (1,018) (337)
Acquisition-related contingent consideration payment
 
 (1)
Net cash provided by (used in) financing activities(306) (255) 89
Net cash used in financing activities(534) (306) (255)
Effect of foreign exchange on cash and cash equivalents(8) (56) (10)(18) (8) (56)
Increase in cash and cash equivalents425
 286
 490
72
 425
 286
Beginning cash and cash equivalents2,068
 1,782
 1,292
2,493
 2,068
 1,782
Ending cash and cash equivalents$2,493
 $2,068
 $1,782
$2,565
 $2,493
 $2,068
Supplemental cash flow information:          
Cash paid during the year for income taxes, net$35
 $2
 $29
$51
 $35
 $2
Cash paid during the year for interest$4
 $6
 $6
$43
 $4
 $6
See accompanying Notes to Consolidated Financial Statements.


ELECTRONIC ARTS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(1)  DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
We are a global leader in digital interactive entertainment. We develop, market, publish and distribute games, content and services that can be played by consumers on a variety of platforms, which include game consoles, (such as the PlayStation from Sony, and the Xbox from Microsoft), PCs, mobile phones and tablets. Some ofIn our games, are based on our wholly-owned intellectual property (e.g.,we use established brands that we either wholly own (such as Battlefield, Mass Effect, Need for Speed, The Sims and Plants vs.v. Zombies), and some of our games leverage content that we or license from others (e.g.,(such as FIFA, Madden NFL and Star Wars). We also publish and distribute games developed by third parties (e.g., Titanfall). Our products and services may be purchased through multiple distribution channels, including physical and online retailers, platform providers such as console manufacturers, providers of free-to-download PC games, mobile carriers and directly through Origin, our own digital distribution platform.
A summary of our significant accounting policies applied in the preparation of our Consolidated Financial Statements follows:
Consolidation
The accompanying Consolidated Financial Statements include the accounts of Electronic Arts Inc. and its wholly-owned subsidiaries. Intercompany balances and transactions have been eliminated in consolidation.
Fiscal Year
Our fiscal year is reported on a 52- or 53-week period that ends on the Saturday nearest March 31. Our results of operations for the fiscal year endingended March 31, 2017 and 2015 contained 52 weeks each and ended on April 1, 2017 and March 28, 2015, respectively. Our results of operations for the fiscal year ended March 31, 2016 contained 53 weeks and ended on April 2, 2016. Our results of operations for the fiscal year ended March 31, 2015 and 2014 contained 52 weeks each and ended on March 28, 2015 and March 29, 2014, respectively. For simplicity of disclosure, all fiscal periods are referred to as ending on a calendar month end.
Reclassifications
Certain prior year amounts were reclassified to conform to current year presentation.
Use of Estimates
The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States (“U.S. GAAP”) requires us to make estimates and assumptions that affect the amounts reported in our consolidated financial statements and the accompanying notes. Such estimates include sales returns and allowances, provisions for doubtful accounts, accrued liabilities, offering periods for deferred net revenue, multiple-element arrangements, income taxes, losses on royalty commitments, estimates regarding the recoverability of prepaid royalties, inventories, long-lived assets, assets acquired and liabilities assumed in business combinations, certain estimates related to the measurement and recognition of costs resulting from our stock-based payment awards, unrecognized tax benefits, deferred income tax assets and associated valuation allowances, as well as estimates used in our goodwill, intangibles and short-term investment impairment tests. These estimates generally involve complex issues and require us to make judgments, involve analysis of historical and future trends, can require extended periods of time to resolve, and are subject to change from period to period. In all cases, actual results could differ materially from our estimates.
Cash, Cash Equivalents, and Short-Term Investments
Cash equivalents consist of highly liquid investments with insignificant interest rate risk and original or remaining maturities of three months or less at the time of purchase.
Short-term investments consist of securities with original or remaining maturities of greater than three months at the time of purchase, and are accounted for as available-for-sale securities and are recorded at fair value. Cash, cash equivalents and short-term investments are available for use in current operations or other activities such as capital expenditures, business combinations and share repurchases.
Unrealized gains and losses on our short-term investments are recorded as a component of accumulated other comprehensive income (loss) in stockholders’ equity, net of tax, until either (1) the security is sold, (2) the security has matured, or (3) we determine that the fair value of the security has declined below its adjusted cost basis and the decline is other-than-temporary. Realized gains and losses on our short-term investments are calculated based on the specific identification method and are reclassified from accumulated other comprehensive income (loss) to interest and other income (expense), net, or gains on strategic investments, net. Determining whether a decline in fair value is other-than-temporary requires management judgment based on the specific facts and circumstances of each security. The ultimate value realized on these securities is subject to market price volatility until they are sold.


Our short-term investments are evaluated for impairment quarterly. We consider various factors in determining whether we should recognize an impairment charge, including the credit quality of the issuer, the duration that the fair value has been less than the adjusted cost basis, severity of the impairment, reason for the decline in value and potential recovery period, the financial condition and near-term prospects of the investees, our intent to sell and ability to hold the investment for a period of time sufficient to allow for any anticipated recovery in market value, and any contractual terms impacting the prepayment or settlement process. If we conclude that an investment is other-than-temporarily impaired, we recognize an impairment charge at that time in our Consolidated Statements of Operations. Based on our evaluation, we did not consider any of our investments to be other-than-temporarily impaired as of March 31, 20162017 and 2015.2016.
Inventories
Inventories consist of materials (including manufacturing royalties paid to console manufacturers), labor and freight-in and are stated at the lower of cost (using the weighted average costing method) or net realizable value. We regularly review inventory quantities on-hand. We write down inventory based on excess or obsolete inventories determined primarily by future anticipated demand for our products. Inventory write-downs are measured as the difference between the cost of the inventory and market value, based upon assumptions about future demand that are inherently difficult to assess. At the point of a loss recognition, a new, lower cost basis for that inventory is established, and subsequent changes in facts and circumstances do not result in the restoration or increase in that newly established basis. Inventories are included in other current assets in the Consolidated Balance Sheets.
Property and Equipment, Net
Property and equipment, net, are stated at cost. Depreciation is calculated using the straight-line method over the following useful lives:
Buildings  20 to 25 years
Computer equipment and software  3 to 6 years
Equipment, furniture and fixtures, and other  3 to 5 years
Leasehold improvements  Lesser of the lease term or the estimated useful lives of the improvements, generally 1 to 10 years
We capitalize costs associated with internal-use software development once a project has reached the application development stage. Such capitalized costs include external direct costs utilized in developing or obtaining the software, and payroll and payroll-related expenses for employees who are directly associated with the development of the software. Capitalization of such costs begins when the preliminary project stage is complete and ceases at the point in which the project is substantially complete and is ready for its intended purpose. The net book value of capitalized costs associated with internal-use software was $55 million and $62 million as of March 31, 2016 and 2015, respectively. Once the internal-use software is ready for its intended use, the assets are depreciated on a straight-line basis over each asset’s estimated useful life, which is generally three years. The net book value of capitalized costs associated with internal-use software was $41 million and $55 million as of March 31, 2017 and 2016, respectively.
Acquisition-Related Intangibles and Other Long-Lived Assets
We record acquisition-related intangible assets, such as developed and core technology, in connection with business combinations. We amortize the cost of acquisition-related intangible assets that have finite useful lives on a straight-line basis over the lesser of their estimated useful lives or the agreement terms, typically from two to fourteen years. We evaluate acquisition-related intangibles and other long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset group. This includes assumptions about future prospects for the business that the asset relates to and typically involves computations of the estimated future cash flows to be generated by these businesses. Based on these judgments and assumptions, we determine whether we need to take an impairment charge to reduce the value of the asset stated on our Consolidated Balance Sheets to reflect its estimated fair value. When we consider such assets to be impaired, the amount of impairment we recognize is measured by the amount by which the carrying amount of the asset exceeds its fair value. There were no material impairments in fiscal years 2016, 2015, and 2014.




Goodwill
In assessing impairment on our goodwill, we first analyze qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to perform the two-step goodwill impairment test. The qualitative factors we assess include long-term prospects of our performance, share price trends and market capitalization, and Company specific events. If we conclude it is more likely than not that the fair value of a reporting unit exceeds its carrying amount, we do not need to perform the two-step impairment test. If based on that assessment, we believe it is more likely than not that the fair value of the reporting unit is less than its carrying value, a two-step goodwill impairment test will be performed. The first step measures for impairment by applying fair value-based tests at the reporting unit level. The second step (if necessary) measures the amount of impairment by applying fair value-based tests to the individual assets and liabilities within each reporting unit. Reporting units are determined by the components of operating segments that constitute a business for which (1) discrete financial information is available, (2) segment management regularly reviews the operating results of that component, and (3) whether the component has dissimilar economic characteristics to other components. WeAs of March 31, 2017, we have only one reportable segment, which represents our only operating segment.
During the fiscal years ended March 31, 2017, 2016 and 2015, we completed our annual goodwill impairment testing in the fourth quarter of each year and determined that it was more likely than not that the fair value of our reporting unit exceeded its carrying amount and, as such, we did not need to perform the two-step impairment test.
During the fiscal years ended March 31, 2016, 2015 and 2014, we completed our annual goodwill impairment testing in the fourth quarter of each year and did not recognize any impairment charges.
Revenue Recognition, Sales Returns and Allowances, and Bad Debt Reserves
We derive revenue principally from sales of interactive software games, and related content (e.g., micro-transactions) and services on game consoles, (such as the PlayStation from Sony and the Xbox from Microsoft), PCs, mobile phones and tablets. We evaluate revenue recognition based on the criteria set forth in FASB Accounting Standards Codification (“ASC”) 605, Revenue Recognition and ASC 985-605, Software: Revenue Recognition. We classify our revenue as either product revenue or service and other revenue.

Product revenue. Our product revenue includes revenue associated with the sale of software games or related product content or updates, whether delivered digitally (e.g., full-game downloads, extra-content) or via a physical disc (e.g., packaged goods) or delivered digitally (e.g., full-game downloads, extra-content), and licensing of game software to third-parties. Product revenue also includes revenue from mobile full game downloads that do not require our hosting support (e.g., premium mobile games) in order to utilize the game or related content (i.e.can be played with or without an Internet connection), and sales of tangible products such as hardware, peripherals, or collectors’ items.

Service and other revenue. Our service revenue includes revenue recognized from time-based subscriptions, and games, content or related contentupdates that requires our hosting support in order to utilize the game or related content (i.e., can only be played with an Internet connection). This includes (1) entitlements to content that are accessed through hosting services (e.g., micro-transactionsmicrotransactions for Internet-based, social network and free-to-download mobile games), (2) massively multi-player online (“MMO”) games (both software game and subscription sales), (3) subscriptions for our Battlefield Premium, EA and Origin Access, and Pogo-branded online game services, and (4) allocated service revenue from sales of software games with ana service of online service elementactivities (i.e.e.g., “matchmaking” service)online playability). Our other revenue includes advertising and non-software licensing revenue.

With respect to the allocated service revenue from sales of software games with a matchmaking service of online activities (“online services”) mentioned above, our allocation of proceeds between product and service revenue for presentation purposes is based on management’s best estimate of the selling price of the matchmaking serviceonline services with the residual value allocated to product revenue. Our estimate of the selling price of the matchmaking service isonline services are comprised of several factors including, but not limited to, prior selling prices for the matchmaking service,online services, prices charged separately by other third-party vendors for similar service offerings, and a cost-plus-margin approach. We review the estimated selling price of the online matchmaking serviceservices on a regular basis and use this methodology consistently to allocate revenue between product and service for software game sales with a matchmaking service.online services.

We evaluate and recognize revenue when all four of the following criteria are met:

Evidence of an arrangement. Evidence of an agreement with the customer that reflects the terms and conditions to deliver the related products or services must be present.

Fixed or determinable fee. If a portion of the arrangement fee is not fixed or determinable, we recognize revenue as the amount becomes fixed or determinable.



Collection is deemed probable. Collection is deemed probable if we expect the customer to be able to pay amounts under the arrangement as those amounts become due. If we determine that collection is not probable as the amounts become due, we generally conclude that collection becomes probable upon cash collection.



Delivery. For packaged goods, delivery is considered to occur when a product is shipped and the risk of loss and rewards of ownership have transferred to the customer. For digital downloads, delivery is considered to occur when the software is made available to the customer for download. For services and other, delivery is generally considered to occur as the service is delivered, which is determined based on the underlying service obligation. If there is significant uncertainty of acceptance, revenue is recognized once acceptance is reasonably assured.

Online-Enabled Games

The majority of our software games and related content have online connectivity whereby a consumer may be able to download unspecified content or updates on a when-and-if-available basis (“unspecified updates”) for use with the original game software. In addition, we may also offer ana service of online matchmaking service that permits consumers to play against each other via the Internetactivities (e.g., online playability) without a separate fee. U.S. GAAP requires us to account for the consumer’s right to receive unspecified updates or the matchmaking service of online activities for no additional fee as a “bundled” sale, or multiple-element arrangement.

We have an established historical pattern of providing unspecified updates (e.g., player roster updates to Madden NFL 1617) to online-enabled games and related content at no additional charge to the consumer. WeBecause we do not have vendor-specific objective evidence of fair value (“VSOE”) for these unspecified updates, and thus, aswe are required by current U.S. GAAP weto recognize as revenue from the saleentire sales price of these online-enabled games and related content over the period we expect to offer the unspecified updates to the consumer (“estimated offering period”).
Other Multiple-Element Arrangements
In some of our multiple-element arrangements, we sell tangiblenon-software products with software and/or software-related offerings. These tangiblenon-software products are generally eithermusic soundtracks, peripherals or ancillary collectors’ items, such as figurines and comic books. Revenue for these arrangements is allocated to each separate unit of accounting for each deliverable using the relative selling prices of each deliverable in the arrangement based on the selling price hierarchy described below. If the arrangement contains more than one software deliverable, the arrangement consideration is allocated to the software deliverables as a group and then allocated to each software deliverable.

We determine the selling price for a tangiblenon-software product deliverable based on the following selling price hierarchy: VSOE (i.e., the price we charge when the tangiblenon-software product is sold separately) if available, third-party evidence (“TPE”) of fair value (i.e., the price charged by others for similar tangiblenon-software products) if VSOE is not available, or our best estimate of selling price (“BESP”) if neither VSOE nor TPE is available. Determining the BESP is a subjective process that is based on multiple factors including, but not limited to, recent selling prices and related discounts, market conditions, customer classes, sales channels and other factors. Provided the other three revenue recognition criteria other than delivery have been met, we recognize revenue upon delivery to the customer as we have no further obligations.
Principal Agent Considerations
We evaluate sales of our interactive software games, extra-content, and services from our subscription offerings via third party storefronts, including digital channel storefronts such as Microsoft’s Xbox Games Store, Sony PSN,Sony’s PlayStation Store, Apple App Store, and Google Play, in order to determine whether or not we are acting as the primary obligor in the sale to the end consumer, which we consider in determining if revenue should be reported gross or net of fees retained by the storefront. Key indicators that we evaluate in determining gross versus net treatment include but are not limited to the following:

The party responsible for delivery/fulfillment of the product or service to the end consumer
The party responsible for the billing, collection of fees and refunds to the end consumer
The storefront and Terms of Sale that govern the end consumer’s purchase of the product or service
The party that sets the pricing with the end consumer and has credit risk
Based on evaluation of the above indicators, we have determined that generally the third party is considered the primary obligor to end consumers for the sale of our interactive software games. We therefore report revenue related to these arrangements net of the fees retained by the storefront.



Sales Returns and Allowances and Bad Debt Reserves

We reduce revenue for estimated future returns and price protection which may occur with our distributors and retailers (“channel partners”). Price protection represents our practice to provide our channel partners with a credit allowance to lower their wholesale price on a particular product that they have not resold to end consumers. The amount of the price protection is generally the difference between the old wholesale price and the new reduced wholesale price. In certain countries for our PC and console packaged goods software products, we also have a practice of allowing channel partners to return older software products in the channel in exchange for a credit allowance. As a general practice, we do not give cash refunds.
We determine our allowance for doubtful accounts by evaluating the following: customer creditworthiness, current economic trends, historical experience, age of current accounts receivable balances, and changes in financial condition or payment terms of our customers. Significant management judgment is required to estimate our allowance for doubtful accounts in any accounting period.
Taxes Collected from Customers and Remitted to Governmental Authorities
Taxes assessed by a government authority that are both imposed on and concurrent with specific revenue transactions between us and our customers are presented on a net basis in our Consolidated Statements of Operations.
Concentration of Credit Risk, Significant Customers, Franchises and ChannelPlatform Partners
We extend credit to various retailersdigital resellers and channel partners. Collection of trade receivables may be affected by changes in economic or other industry conditions and may, accordingly, impact our overall credit risk. Although we generally do not require collateral, we perform ongoing credit evaluations of our customers and maintain reserves for potential credit losses. Invoices are aged based on contractual terms with our customers. The provision for doubtful accounts is recorded as a charge to general and administrative expense when a potential loss is identified. Losses are written off against the allowance when the receivable is determined to be uncollectible. At March 31, 2016,2017, we had twothree customers who accounted for approximately 2627 percent, 22 percent, and 2411 percent of our consolidated gross receivables.receivables, respectively. At March 31, 2015,2016, we had two customers who accounted for 26 percent and 1024 percent of our consolidated gross receivables.receivables, respectively.

A majority of our sales are made to major retailers, distributors,via digital resellers and digital resellers.channel partners. During the fiscal year ended March 31, 2016,2017, approximately 6264 percent of our net revenue was derived from our top ten customers. Though our products and services are available to consumers through a variety of retailers, digital resellers and directly through us, the concentration of our sales in one, or a few, large customers could lead to a short-term disruption in our sales if one or more retailers or distributorsdigital resellers and channel partners significantly reduced their purchases or ceased to carry our products and services, and could make us more vulnerable to collection risk if one or more of these large customers became unable to pay for our products or declared bankruptcy.

A significant portion of our revenue has historically been derived from games and services based on a few popular franchises. For example, in fiscal year 2016, net revenue generated from the sale of products and services associated with our three largest franchises accounted for approximately 55 percent of our net revenue.

Currently, a majority of our revenue is derived through sales of products and services playable on hardware consoles from Sony and Microsoft. For the fiscal years ended March 31, 2017, 2016 2015 and 2014,2015, our net revenue for products and services on Sony’s PlayStation 3 and 4, and Microsoft’s Xbox 360 and One consoles (combined across all four platforms) was 70 percent, 67 percent, 66 percent, and 5566 percent, respectively. These platform partners have significant influence over the products and services that we offer on their platforms. Our agreements with Sony and Microsoft typically give significant control to them over the approval, manufacturing and distribution of our products and services, which could, in certain circumstances, leave us unable to get our products and services approved, manufactured and provided to customers.
Short-term investments are placed with high quality financial institutions or in short-duration, investment-grade securities. We limit the amount of credit exposure in any one financial institution or type of investment instrument.
Royalties and Licenses
Royalty-based obligations with content licensors and distribution affiliates are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue generally at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums.

Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through product and service sales. Any impairments or losses determined before the launch of a product are generally charged to research and development expense. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If impairment exists, then the assets are


written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and


therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.
Advertising Costs
We generally expense advertising costs as incurred, except for production costs associated with media campaigns, which are recognized as prepaid assets (to the extent paid in advance) and expensed at the first run of the advertisement. Cooperative advertising costs are recognized when incurred and are included in marketing and sales expense if there is a separate identifiable benefit for which we can reasonably estimate the fair value of the benefit identified. Otherwise, they are recognized as a reduction of revenue and are generally accrued when revenue is recognized. We then reimburse the channel partner when qualifying claims are submitted.
We are also reimbursed by our vendors for certain advertising costs incurred by us that benefit our vendors. Such amounts are recognized as a reduction of marketing and sales expense if the advertising (1) is specific to the vendor, (2) represents an identifiable benefit to us, and (3) represents an incremental cost to us. Otherwise, vendor reimbursements are recognized as a reduction of the cost incurred with the same vendor. Vendor reimbursements of advertising costs of $53 million, $51 million, $43 million, and $66$43 million reduced marketing and sales expense for the fiscal years ended March 31, 2017, 2016 2015 and 2014,2015, respectively. For the fiscal years ended March 31, 2017, 2016 2015 and 2014,2015, advertising expense, net of vendor reimbursements, totaled approximately $281 million, $240 million, $228 million, and $217$228 million, respectively.
Software Development Costs
Research and development costs, which consist primarily of software development costs, are expensed as incurred. We are required to capitalize software development costs incurred for computer software to be sold, leased or otherwise marketed after technological feasibility of the software is established or for development costs that have alternative future uses. Under our current practice of developing new games, the technological feasibility of the underlying software is not established until substantially all product development and testing is complete, which generally includes the development of a working model. The softwareSoftware development costs that have been capitalized to date have been insignificant.
Foreign Currency Translation
For each ofGenerally, the functional currency for our foreign operating subsidiaries the functional currency is generally its local currency. Assets and liabilities of foreign operations are translated into U.S. dollars using month-end exchange rates, and revenue and expenses are translated into U.S. dollars using average exchange rates. The effects of foreign currency translation adjustments are included as a component of accumulated other comprehensive income (loss) in stockholders’ equity.
Foreign currency transaction gains and losses are a result of the effect of exchange rate changes on transactions denominated in currencies other than the functional currency. Net foreign currency transaction gains (losses) of $(40) million, $(14) million, $(62) million, and $4$(62) million for the fiscal years ended March 31, 2017, 2016 2015 and 2014,2015, respectively, are included in interest and other income (expense), net, in our Consolidated Statements of Operations. These net foreign currency transaction gains (losses) are partially offset by net gains (losses) on our foreign currency forward contracts of $46 million, $15 million, $59 million, and $(5)$59 million for the fiscal years ended March 31, 2017, 2016 2015 and 2014,2015, respectively. See Note 4 for additional information on our foreign currency forward contracts.
Income Taxes
We recognize deferred tax assets and liabilities for both the expected impact of differences between the financial statement amount and the tax basis of assets and liabilities and for the expected future tax benefit to be derived from tax losses and tax credit carryforwards. We record a valuation allowance against deferred tax assets when it is considered more likely than not that all or a portion of our deferred tax assets will not be realized. In making this determination, we are required to give significant weight to evidence that can be objectively verified. It is generally difficult to conclude that a valuation allowance is not needed when there is significant negative evidence, such as cumulative losses in recent years. Forecasts of future taxable income are considered to be less objective than past results. Therefore, cumulative losses weigh heavily in the overall assessment.
In addition to considering forecasts of future taxable income, we are also required to evaluate and quantify other possible sources of taxable income in order to assess the realization of our deferred tax assets, namely the reversal of existing deferred tax liabilities, the carry back of losses and credits as allowed under current tax law, and the implementation of tax planning strategies. Evaluating and quantifying these amounts involves significant judgments. Each source of income must be evaluated based on all positive and negative evidence; this evaluation involves assumptions about future activity. Certain taxable


temporary differences that are not expected to reverse during the carry forward periods permitted by tax law cannot be considered as a source of future taxable income that may be available to realize the benefit of deferred tax assets.
Recently Adopted Accounting Standards
In April 2015, the FASB issued ASU 2015-03, Interest - Imputation of Interest (Topic 835-30), which requires that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. The recognition and measurement guidance for debt issuance costs are not affected by this ASU. In August 2015, the FASB issued ASU 2015-15, which clarified that debt issuance costs related to line-of-credit arrangements could continue to be presented as an asset and be subsequently amortized over the term of the line-of-credit arrangement, regardless of whether there are any outstanding borrowings on the arrangement. We early adopted ASU 2015-03 in the fourth quarter of fiscal year 2016 and reclassified $9 million of debt issuance costs as a contra-liability at March 31, 2016. We assessed the impact on prior periods in accordance with the retrospective application requirement and determined that debt issuance costs were immaterial at March 31, 2015, thus no adjustments were made to March 31, 2015 balance sheet.
In July 2015, the FASB issued ASU 2015-11, Inventory (Topic 330), which requires entities to measure inventory at the lower of cost or net realizable value. Current guidance requires inventory to be measured at the lower of cost or market, with market defined as replacement cost, net realizable value, or net realizable value less a normal profit margin. This ASU simplifies the subsequent measurement of inventory by replacing the lower of cost or market test with a lower of cost or net realizable value test. We early adopted ASU 2015-11 in the fourth quarter of fiscal year 2016. The adoption did not have an impact on our Consolidated Financial Statements.
In November 2015, the FASB issued ASU 2015-17, Income Taxes (Topic 740). The amendments in this ASU require that all deferred income tax liabilities and assets be classified as noncurrent in a classified statement of financial position. We early adopted ASU 2015-07 in the fourth quarter of fiscal year 2016 and elected prospective application. As a result of the adoption, we reclassified $53 million of deferred tax assets from current to noncurrent at March 31, 2016. As this ASU only impacted presentation, it did not have an impact on our net financial position, results of operations, or cash flows.
Impact of Recently Issued Accounting Standards
In April 2015, the FASB issued ASU 2015-05, Intangibles - Goodwill and Other - Internal-Use Software (Topic 350-40). The amendments of this ASU will help entities evaluate the accounting for fees paid by a customer in a cloud computing arrangement by providing guidance as to whether an arrangement includes the sale or license of software. The requirements will be effective for annual periods (and interim periods within those annual periods) beginning after December 15, 2015. The amendment may beWe adopted either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. Early adoption is permitted. We expect to adopt this new standardASU 2015-05 in the first quarter of fiscal year 2017. We doThe adoption did not expect the adoption to have a material impact on our Consolidated Financial Statements.
Impact of Recently Issued Accounting Standards
In March 2016, the FASB issued ASU 2016-09, Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting, related to simplifications of employee share-based payment accounting. This pronouncement eliminates the APIC pool concept and requires that excess tax benefits and tax deficiencies be recorded in the income statement when awards are settled. The pronouncement also addresses simplifications related to statement of cash flows classification, accounting for forfeitures, and minimum statutory tax withholding requirements. We will adopt this new standard in the first quarter of fiscal year 2018.
Upon adoption of ASU 2016-09, excess tax benefits and tax deficiencies from employee share-based award activity will be reflected in the Consolidated Statements of Income as a component of the provision for income taxes, whereas they previously were recognized in additional paid-in-capital. We will also account for forfeitures as they occur, rather than estimate expected forfeitures. We anticipate the adoption of ASU 2016-09 will result in a cumulative-effect adjustment of $8 million, net of tax, decrease to retained earnings as a result of the change in recognition for forfeitures. The pronouncementadoption of ASU 2016-09 will also require two changes to our cash flow presentation. Excess tax benefits are required to be presented as operating activities rather than financing activities, and cash payments to tax authorities in connection with shares withheld to meet statutory tax withholding requirements are required to be presented as a financing activity because such payments represent an entity’s cash outflow to reacquire the entity’s shares. We currently classify cash paid to taxing authorities for shares withheld as an operating activity. Upon adoption, the net increase to our reported net cash provided by Operating Activities and corresponding increase to cash used in Financing Activities for the fiscal years ended March 31, 2017, 2016 and 2015 are as follows:
 Year Ended March 31,
(In millions):2017 2016 2015
Excess tax benefit from stock-based compensation65
 86
 22
Cash paid to taxing authorities for shares withheld from employees130
 156
 83
Increase to net cash provided by Operating Activities and net cash used in Financing Activities195
 242
 105
In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606), (the “New Revenue Standard”), which will replace existing guidance under U.S. GAAP, including industry-specific requirements, and will provide companies with a single principles-based revenue recognition model for recognizing revenue from contracts with customers. The core principle of the New Revenue Standard is that a company should recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. In addition, the FASB has issued several amendments to the New Revenue Standard, including principal versus agent considerations, clarifications on identification of performance obligations, and accounting for licenses of intellectual property. The amendments are intended to address implementation issues that were raised by stakeholders and provide additional practical expedients to reduce the cost and complexity of adoption.
The New Revenue Standard is effective for annual periods (and for interim periods within those annual periods)us beginning after December 15, 2016.in the first quarter of fiscal year 2019 and permits the use of either the full retrospective or modified retrospective transition methods. We are currently evaluatinganticipate adopting the timing andNew Revenue Standard on April 1, 2018 using the impactmodified retrospective method, which recognizes the cumulative effect of this new standardinitially applying the New Revenue Standard as an adjustment to retained earnings at the adoption date.
The New Revenue Standard will have a significant impact on our Consolidated Financial Statements and related disclosures.disclosures as it relates to the accounting for substantially all of our transactions with multiple elements or “bundled” arrangements. For example, for sales of online-enabled games as currently reported, we do not have vendor-specific objective evidence of fair value (“VSOE”) for unspecified future updates, and thus, revenue recognized from these sales are recognized ratably over the estimated offering period. However, under the New Revenue Standard, the VSOE requirement for undelivered elements is eliminated, allowing us to essentially “break-apart” our online-enabled games and account for the various promised goods or services identified as separate performance obligations.


For example, for the sale of an online-enabled game, we often have multiple distinct performance obligations such as software, updates, and an online service. The software performance obligation represents the initial game delivered digitally or via physical disc. The updates performance obligation may include software patches or updates, maintenance, and/or additional free content to be delivered in the future. And lastly, the online service performance obligation consists of providing the customer with a service of online activities (e.g., online playability). Under current software revenue recognition rules, we recognize as revenue the entire sales price over the estimated offering period. However, under the New Revenue Standard, we will recognize a portion of the sales price as revenue upon delivery of the software performance obligation with the updates and online services portions recognized over the estimated offering period.
In addition, the entire portion of sales price allocated to updates and online services will be classified as a service revenue under the New Revenue Standard. Therefore, upon adoption, an increased portion of our sales from online-enabled games will be presented as service revenue than is currently reported today.
In January 2016, the FASB issued ASU 2016-01, Financial Instruments (Topic 825-10), which requires that most equity investments be measured at fair value, with subsequent changes in fair value recognized in net income. The ASU also impacts financial liabilities under the fair value option and the presentation and disclosure requirements for financial instruments.
The requirements will be effective for annual periods (and interim periods within those annual periods)us beginning after December 15, 2017.in the first quarter of fiscal year 2019. We are currently evaluating the impact of this new standard on our Consolidated Financial Statements and related disclosures.
In March 2016, the FASB issued ASU 2016-04, Liabilities – Extinguishments of Liabilities (Subtopic 405-20): Recognition of Breakage for Certain Prepaid Stored-Value Products. The amendments in the ASU are designed to provide guidance and eliminate diversity in the accounting for derecognition of prepaid stored-value product liabilities. Typically, a prepaid stored-value product liability is to be derecognized when it is probable that a significant reversal of the recognized breakage amount will not subsequently occur. This is when the likelihood of the product holder exercising its remaining rights becomes remote. This estimate shall be updated at the end of each period. The amendments in this ASU are effective for annual periods (and interim periods within those annual periods)us beginning after December 15, 2017.in the first quarter of fiscal year 2019. Early adoption is permitted. We are currently


evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.
In May 2014,August 2016, the FASB issued ASU 2014-09,2016-15, Revenue from Contracts with CustomersStatement of Cash Flows (Topic 606), which requires an entity(Topic 230): Classification of Certain Cash Receipts and Cash Payments. This update is intended to recognizereduce the amountexisting diversity in practice in how certain transactions are classified in the statement of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The standard permits the use of either the retrospective or cumulative effect transition method.cash flows. This new revenue standard, as amended by ASU 2015-14,update is effective for us beginning in the first quarter of fiscal year 2019. Early adoption is permitted, provided that all of the amendments are adopted in the same period. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Statements of Cash Flows.
In MarchNovember 2016, the FASB issued ASU 2016-08,2016-18, Revenue from Contracts with Customers: Principal versus Agent Considerations (Reporting Revenue Gross versus Net)Statement of Cash Flows (Topic 230): Restricted Cash (a consensus of the FASB Emerging Issues Task Force), which clarifiesrequires amounts generally described as restricted cash and restricted cash equivalents be included with cash and cash equivalents when reconciling the guidancebeginning-of-period and end-of-period total amounts shown in the new revenue standard on assessing whether an entitystatement of cash flows. This update is a principal or an agent in a revenue transaction. This conclusion impacts whether an entity reports revenue on a gross or net basis. In April 2016, the FASB issued ASU 2016-10, Revenue from Contracts with Customers: Identifying Performance Obligations and Licensing, which clarifies the guidanceeffective for us beginning in the new revenue standard regarding an entity’s identificationfirst quarter of its performance obligations in a contract, as well as an entity’s evaluation of the nature of its promise to grant a license of intellectual property and whether or not that revenuefiscal year 2019. Early adoption is recognized over time or at a point in time. In May 2016, the FASB issued ASU 2016-12, Revenue from Contracts with Customers: Narrow-Scope Improvements and Practical Expedients. which amends the guidance in the new revenue standard on collectibility, noncash consideration, presentation of sales tax, and transition. The amendments are intended to address implementation issues that were raised by stakeholders and provide additional practical expedients to reduce the cost and complexity of applying the new revenue standard. These amendments have the same effective date as the new revenue standard. While wepermitted. We are currently evaluating the methodtiming of adoption and the impact of the new revenue standard, as amended, on our Consolidated Financial Statements and related disclosures, we believe the adoption of the new standard may have a significant impact on the accounting for certain transactions with multiple elements or “bundled” arrangements (for example, sales of online-enabled games for which we do not have VSOE for unspecified future updates) because the requirement to have VSOE for undelivered elements under current accounting standards is eliminated under the new standard. Accordingly, we may be required to recognize as revenue a portion of the sales price upon delivery of the software, as compared to the current requirement of recognizing the entire sales price ratably over an estimated offering period. While we are still evaluating the total impact of the new revenue standard, as amended, we believe adoption of this new standard will have a material impact on our Consolidated Financial Statements and related disclosures.of Cash Flows.
In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). The FASB issued this updatestandard to increase transparency and comparability among organizations by recognizing lease assets and lease liabilities on the balance sheet and disclosing key information about leasing arrangements. The updated guidance is effective for annual periodsus beginning after December 15, 2018, including interim periods within thosein the first quarter of fiscal years.year 2020. Early adoption of the update is permitted. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.
In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326). The standard changes the methodology for measuring credit losses on financial instruments and the timing of when such losses are recorded. ASU 2016-13 is effective for us beginning in the first quarter of fiscal year 2021. Early adoption is permitted beginning in the first quarter of fiscal year 2020. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.

In January 2017, the FASB issued ASU 2017-04, Intangibles—Goodwill and Other (Topic 350). The standard simplifies the goodwill impairment test. This update removes Step 2 of the goodwill impairment test, which requires a hypothetical purchase price allocation. A goodwill impairment will now be the amount by which a reporting unit’s carrying value exceeds its fair value, however, the loss recognized should not exceed the total amount of goodwill allocated to that reporting unit. This update is effective for us beginning in the first quarter of fiscal year 2021. Early adoption is permitted for any impairment tests performed after January 1, 2017. We are currently evaluating the timing of adoption and impact of this new standard on our Consolidated Financial Statements and related disclosures.



(2)  FAIR VALUE MEASUREMENTS
There are various valuation techniques used to estimate fair value, the primary one being the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining fair value, we consider the principal or most advantageous market in which we would transact and consider assumptions that market participants would use when pricing the asset or liability. We measure certain financial and nonfinancial assets and liabilities at fair value on a recurring and nonrecurring basis.
Fair Value Hierarchy
The three levels of inputs that may be used to measure fair value are as follows:
Level 1. Quoted prices in active markets for identical assets or liabilities.
Level 2. Observable inputs other than quoted prices included within Level 1, such as quoted prices for similar assets or liabilities, quoted prices in markets with insufficient volume or infrequent transactions (less active markets), or model-derived valuations in which all significant inputs are observable or can be derived principally from or corroborated with observable market data for substantially the full term of the assets or liabilities.
Level 3. Unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of assets or liabilities.


Assets and Liabilities Measured at Fair Value on a Recurring Basis
As of March 31, 20162017 and 2015,2016, our assets and liabilities that were measured and recorded at fair value on a recurring basis were as follows (in millions):
  Fair Value Measurements at Reporting Date Using    Fair Value Measurements at Reporting Date Using  
As of March 31, 2016 
Quoted Prices in
Active Markets for Identical
Financial Instruments
 
Significant
Other
Observable
Inputs
 
Significant
Unobservable
Inputs
  As of March 31, 2017 
Quoted Prices in
Active Markets for Identical
Financial Instruments
 
Significant
Other
Observable
Inputs
 
Significant
Unobservable
Inputs
  
(Level 1) (Level 2) (Level 3) Balance Sheet Classification(Level 1) (Level 2) (Level 3) Balance Sheet Classification
Assets                
Bank and time deposits$345
 $345
 $
 $
 Cash equivalents$233
 $233
 $
 $
 Cash equivalents
Money market funds143
 143
 
 
 Cash equivalents405
 405
 
 
 Cash equivalents
Available-for-sale securities:                
Corporate bonds745
 
 745
 
 Short-term investments and cash equivalents963
 
 963
 
 Short-term investments and cash equivalents
U.S. Treasury securities407
 407
 
 
 Short-term investments and cash equivalents460
 460
 
 
 Short-term investments and cash equivalents
U.S. agency securities170
 
 170
 
 Short-term investments and cash equivalents172
 
 172
 
 Short-term investments and cash equivalents
Commercial paper81
 
 81
 
 Short-term investments and cash equivalents270
 
 270
 
 Short-term investments and cash equivalents
Foreign government securities113
 
 113
 
 Short-term investments
Asset-backed securities135
 
 135
 
 Short-term investments
Foreign currency derivatives16
 
 16
 
 Other current assets and other assets19
 
 19
 
 Other current assets and other assets
Deferred compensation plan assets (a)
8
 8
 
 
 Other assets8
 8
 
 
 Other assets
Total assets at fair value$1,915
 $903
 $1,012
 $
 $2,778
 $1,106
 $1,672
 $
 
Liabilities                
Foreign currency derivatives10
 
 10
 
 Accrued and other current liabilities and other liabilities8
 
 8
 
 Accrued and other current liabilities and other liabilities
Deferred compensation plan liabilities (a)
9
 9
 
 
 Other liabilities9
 9
 
 
 Other liabilities
Total liabilities at fair value$19
 $9
 $10
 $
 $17
 $9
 $8
 $
 


  Fair Value Measurements at Reporting Date Using    Fair Value Measurements at Reporting Date Using  
As of March 31, 2015 
Quoted Prices in
Active Markets for Identical
Financial Instruments
 
Significant
Other
Observable
Inputs
 
Significant
Unobservable
Inputs
  As of March 31, 2016 
Quoted Prices in
Active Markets for Identical
Financial Instruments
 
Significant
Other
Observable
Inputs
 
Significant
Unobservable
Inputs
  
(Level 1) (Level 2) (Level 3) Balance Sheet Classification(Level 1) (Level 2) (Level 3) Balance Sheet Classification
Assets                
Bank and time deposits$175
 $175
 $
 $
 Cash equivalents$345
 $345
 $
 $
 Cash equivalents
Money market funds7
 7
 
 
 Cash equivalents143
 143
 
 
 Cash equivalents
Available-for-sale securities:                
Corporate bonds468
 
 468
 
 Short-term investments and cash equivalents623
 
 623
 
 Short-term investments and cash equivalents
U.S. Treasury securities214
 214
 
 
 Short-term investments407
 407
 
 
 Short-term investments and cash equivalents
U.S. agency securities180
 
 180
 
 Short-term investments and cash equivalents170
 
 170
 
 Short-term investments and cash equivalents
Commercial paper140
 
 140
 
 Short-term investments and cash equivalents81
 
 81
 
 Short-term investments and cash equivalents
Foreign government securities122
 
 122
 
 Short-term investments and cash equivalents
Foreign currency derivatives18
 
 18
 
 Other current assets16
 
 16
 
 Other current assets and other assets
Deferred compensation plan assets (a)
9
 9
 
 
 Other assets8
 8
 
 
 Other assets
Total assets at fair value$1,211
 $405
 $806
 $
 $1,915
 $903
 $1,012
 $
 
Liabilities                
Foreign currency derivatives9
 
 9
 
 Accrued and other current liabilities10
 
 10
 
 Accrued and other current liabilities and other liabilities
Deferred compensation plan liabilities (a)
9
 9
 
 
 Other liabilities9
 9
 
 
 Other liabilities
Total liabilities at fair value$18
 $9
 $9
 $
 $19
 $9
 $10
 $
 
(a)The Deferred Compensation Plan assets consist of various mutual funds. See Note 1513 for additional information regarding our Deferred Compensation Plan.
(3)  FINANCIAL INSTRUMENTS
Cash and Cash Equivalents
As of March 31, 20162017 and 20152016, our cash and cash equivalents were $2,493$2,565 million and $2,068$2,493 million, respectively. Cash equivalents were valued at their carrying amounts as they approximate fair value due to the short maturities of these financial instruments.using quoted market prices or other readily available market information.
Short-Term Investments
Short-term investments consisted of the following as of March 31, 20162017 and 20152016 (in millions):
As of March 31, 2016 As of March 31, 2015As of March 31, 2017 As of March 31, 2016
Cost or
Amortized
Cost
 Gross Unrealized 
Fair
Value
 
Cost or
Amortized
Cost
 Gross Unrealized 
Fair
Value
Cost or
Amortized
Cost
 Gross Unrealized 
Fair
Value
 
Cost or
Amortized
Cost
 Gross Unrealized 
Fair
Value
Gains Losses Gains Losses Gains Losses Gains Losses 
Corporate bonds$733
 $1
 $
 $734
 $467
 $
 $
 $467
$944
 $
 $(1) $943
 $620
 $1
 $
 $621
U.S. Treasury securities389
 1
 
 390
 214
 
 
 214
414
 
 (1) 413
 389
 1
 
 390
U.S. agency securities167
 
 
 167
 161
 1
 
 162
152
 
 (1) 151
 167
 
 
 167
Commercial paper50
 
 
 50
 110
 
 
 110
212
 
 
 212
 50
 
 
 50
Foreign government securities113
 
 
 113
 113
 
 
 113
Asset-backed securities135
 
 
 135
 
 
 
 
Short-term investments$1,339
 $2
 $
 $1,341
 $952
 $1
 $
 $953
$1,970
 $
 $(3) $1,967
 $1,339
 $2
 $
 $1,341


The following table summarizes the amortized cost and fair value of our short-term investments, classified by stated maturity as of March 31, 20162017 and 20152016 (in millions):
 As of March 31, 2016 As of March 31, 2015
 
Amortized
Cost
 
Fair
Value
 
Amortized
Cost
 
Fair
Value
Short-term investments       
Due in 1 year or less$571
 $571
 $417
 $417
Due in 1-2 years461
 462
 281
 281
Due in 2-3 years295
 296
 244
 245
Due in 3-4 years12
 12
 10
 10
Short-term investments$1,339
 $1,341
 $952
 $953
 As of March 31, 2017 As of March 31, 2016
 
Amortized
Cost
 
Fair
Value
 
Amortized
Cost
 
Fair
Value
Short-term investments       
Due within 1 year$1,237
 $1,236
 $571
 $571
Due 1 year through 5 years721
 719
 768
 770
Due after 5 years12
 12
 
 
Short-term investments$1,970
 $1,967
 $1,339
 $1,341
(4)  DERIVATIVE FINANCIAL INSTRUMENTS
The assets or liabilities associated with our derivative instruments and hedging activities are recorded at fair value in other current assets/other assets, or accrued and other current liabilities/other liabilities, respectively, on our Consolidated Balance Sheets. As discussed below, the accounting for gains and losses resulting from changes in fair value depends on the use of the derivative instrument and whether it is designated and qualifies for hedge accounting.
We transact business in various foreign currencies and have significant international sales and expenses denominated in foreign currencies, subjecting us to foreign currency risk. We purchase foreign currency forward contracts, generally with maturities of 18 months or less, to reduce the volatility of cash flows primarily related to forecasted revenue and expenses denominated in certain foreign currencies. Our cash flow risks are primarily related to fluctuations in the Euro, British pound sterling, Canadian dollar, Swedish krona, Australian dollar, Chinese yuan and South Korean won. In addition, we utilize foreign currency forward contracts to mitigate foreign currency exchange rate risk associated with foreign-currency-denominated monetary assets and liabilities, primarily intercompany receivables and payables. The foreign currency forward contracts not designated as hedging instruments generally have a contractual term of approximately 3 months or less and are transacted near month-end. We do not use foreign currency forward contracts for speculative trading purposes.


Cash Flow Hedging Activities
Certain of our forward contracts are designated and qualify as cash flow hedges. The effectiveness of the cash flow hedge contracts, including time value, is assessed monthly using regression analysis, as well as other timing and probability criteria. To qualify for hedge accounting treatment, all hedging relationships are formally documented at the inception of the hedges and must be highly effective in offsetting changes to future cash flows on hedged transactions. The derivative assets or liabilities associated with our hedging activities are recorded at fair value in other current assets/other assets, or accrued and other current liabilities/other liabilities, respectively, on our Consolidated Balance Sheets. The effective portion of gains or losses resulting from changes in the fair value of these hedges is initially reported, net of tax, as a component of accumulated other comprehensive income (loss) in stockholders’ equity. The gross amount of the effective portion of gains or losses resulting from changes in the fair value of these hedges is subsequently reclassified into net revenue or research and development expenses, as appropriate, in the period when the forecasted transaction is recognized in our Consolidated Statements of Operations. In the event that the gains or losses in accumulated other comprehensive income (loss) are deemed to be ineffective, the ineffective portion of gains or losses resulting from changes in fair value, if any, is reclassified to interest and other income (expense), net, in our Consolidated Statements of Operations. In the event that the underlying forecasted transactions do not occur, or it becomes remote that they will occur, within the defined hedge period, the gains or losses on the related cash flow hedges are reclassified from accumulated other comprehensive income (loss) to interest and other income (expense), net, in our Consolidated Statements of Operations.
Total gross notional amounts and fair values for currency derivatives with cash flow hedge accounting designation are as follows (in millions):
As of March 31, 2016 As of March 31, 2015As of March 31, 2017 As of March 31, 2016
Notional Amount Fair Value Notional Amount Fair ValueNotional Amount Fair Value Notional Amount Fair Value
 Asset Liability Asset Liability Asset Liability Asset Liability
Forward contracts to purchase$148
 $5
 $1
 $108
 $
 $8
$185
 $
 $5
 $148
 $5
 $1
Forward contracts to sell$685
 $11
 $9
 $508
 $18
 $1
$840
 $19
 $3
 $685
 $11
 $9
The net impact of the effective portion of gains and losses from our cash flow hedging activities in our Consolidated Statements of Operations for the fiscal year ended March 31, 2016 was a gain of $12$36 million and a loss of $11 million and $9$12 million for the fiscal years ended March 31, 20152017 and 2014, respectively.2016, respectively, and a loss of $11 million for fiscal year ended March 31, 2015.


During fiscal years ended March 31, 2017, 2016 2015 and 2014,2015, we reclassified an immaterial amount of the ineffective portion of gains or losses resulting from changes in fair value into interest and other income (expense), net.
The amount excluded from the assessment of hedge effectiveness during fiscal years ended March 31, 2017, 2016 2015 and 20142015 and recognized in interest and other income (expense), net, was immaterial.
Balance Sheet Hedging Activities
Our foreign currency forward contracts that are not designated as hedging instruments are accounted for as derivatives whereby the fair value of the contracts are reported as other current assets or accrued and other current liabilities on our Consolidated Balance Sheets, and gains and losses resulting from changes in the fair value are reported in interest and other income (expense), net, in our Consolidated Statements of Operations. The gains and losses on these foreign currency forward contracts generally offset the gains and losses in the underlying foreign-currency-denominated monetary assets and liabilities, which are also reported in interest and other income (expense), net, in our Consolidated Statements of Operations. The fair value of our foreign currency forward contracts was measured using Level 2 inputs.
Total gross notional amounts and fair values for currency derivatives that are not designated as hedging instruments are accounted for as follows (in millions):
As of March 31, 2016 As of March 31, 2015As of March 31, 2017 As of March 31, 2016
Notional Amount Fair Value Notional Amount Fair ValueNotional Amount Fair Value Notional Amount Fair Value
 Asset Liability Asset Liability Asset Liability Asset Liability
Forward contracts to purchase$108
 $
 $
 $99
 $
 $
$87
 $
 $
 $108
 $
 $
Forward contracts to sell$159
 $
 $
 $173
 $
 $
$166
 $
 $
 $159
 $
 $
The effect of foreign currency forward contracts not designated as hedging instruments in our Consolidated Statements of Operations for the fiscal years ended March 31, 2017, 2016 2015 and 2014,2015, was as follows (in millions):
 Statement of Operations Classification Amount of Gain (Loss) Recognized in the Statement of Operations
 Year Ended March 31,
 2016 2015 2014
Foreign currency forward contracts not designated as hedging instruments
Interest and other 
income (expense), net
 $16
 $58
 $(5)
 Statement of Operations Classification Amount of Gain (Loss) Recognized in the Statement of Operations
 Year Ended March 31,
 2017 2016 2015
Foreign currency forward contracts not designated as hedging instruments
Interest and other 
income (expense), net
 $43
 $16
 $58


(5) ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)

The changes in accumulated other comprehensive income (loss) by component, net of tax, for the fiscal years ended March 31, 2017, 2016 2015 and 20142015 are as follows (in millions):
Unrealized Net Gains (Losses) on Available-for-Sale Securities Unrealized Net Gains (Losses) on Derivative Instruments Foreign Currency Translation Adjustments TotalUnrealized Net Gains (Losses) on Available-for-Sale Securities Unrealized Net Gains (Losses) on Derivative Instruments Foreign Currency Translation Adjustments Total
Balances as of March 31, 2013$(4) $
 $73
 $69
Balances as of March 31, 2014$(4) $(10) $51
 $37
Other comprehensive income (loss) before reclassifications
 (19) (22) (41)1
 20
 (67) (46)
Amounts reclassified from accumulated other comprehensive income (loss)
 9
 
 9

 11
 
 11
Net current-period other comprehensive income (loss)
 (10) (22) (32)
Balances as of March 31, 2014$(4) $(10) $51
 $37
Other comprehensive income (loss) before reclassifications$1
 $20
 $(67) $(46)
Amounts reclassified from accumulated other comprehensive income
 11
 
 11
Net current-period other comprehensive income (loss)1
 31
 (67) (35)
Total other comprehensive income (loss), net of tax1
 31
 (67) (35)
Balances as of March 31, 2015(3) 21
 (16) 2
$(3) $21
 $(16) $2
Other comprehensive income (loss) before reclassifications$4
 $5
 $(15) $(6)4
 5
 (15) (6)
Amounts reclassified from accumulated other comprehensive income
 (12) 
 (12)
Net current-period other comprehensive income (loss)4
 (7) (15) (18)
Amounts reclassified from accumulated other comprehensive income (loss)
 (12) 
 (12)
Total other comprehensive income (loss), net of tax4
 (7) (15) (18)
Balances as of March 31, 20161
 14
 (31) (16)$1
 $14
 $(31) $(16)
Other comprehensive income (loss) before reclassifications(3) 54
 (17) 34
Amounts reclassified from accumulated other comprehensive income (loss)(1) (36) 
 (37)
Total other comprehensive income (loss), net of tax(4) 18
 (17) (3)
Balances as of March 31, 2017$(3) $32
 $(48) $(19)
The effects on net income of amounts reclassified from accumulated other comprehensive income (loss) for the fiscal years ended March 31, 2017, 2016 2015 and 20142015 were as follows (in millions):
 Statement of Operations Classification Amount Reclassified From Accumulated Other Comprehensive Income (Loss)
Year Ended March 31,
2016 2015 2014
(Gains) losses on cash flow hedges from forward contracts      
Net revenue (23) (2) 7
Research and development 11
 13
 2
Total amount reclassified, net of tax $(12) $11
 $9

(6)  BUSINESS COMBINATIONS
There were no acquisitions during the fiscal years ended March 31, 2016 and 2015. During the fiscal year ended March 31, 2014, we completed one acquisition that did not have a significant impact on our Consolidated Financial Statements.
 Statement of Operations Classification Amount Reclassified From Accumulated Other Comprehensive Income (Loss)
Year Ended March 31,
2017 2016 2015
(Gains) and losses on available-for-sale securities      
Interest and other income (expense), net (1) 
 
Net of tax (1) 
 
       
(Gains) losses on cash flow hedges from forward contracts      
Net revenue (37) (23) (2)
Research and development 1
 11
 13
Net of tax (36) (12) 11
       
Total net (gain) loss reclassified, net of tax $(37) $(12) $11



(7)(6) GOODWILL AND ACQUISITION-RELATED INTANGIBLES, NET
The changes in the carrying amount of goodwill for the fiscal year ended March 31, 20162017 are as follows (in millions):
As of
March 31, 2015
 Activity Effects of Foreign Currency Translation As of
March 31, 2016
As of
March 31, 2016
 Effects of Foreign Currency Translation As of
March 31, 2017
Goodwill$2,081
 $
 $(3) $2,078
$2,078
 $(3) $2,075
Accumulated impairment(368) 
 
 (368)(368) 
 (368)
Total$1,713
 $
 $(3) $1,710
$1,710
 $(3) $1,707
The changes in the carrying amount of goodwill for the fiscal year ended March 31, 20152016 are as follows (in millions):
As of
March 31, 2014
 Activity Effects of Foreign Currency Translation As of
March 31, 2015
As of
March 31, 2015
 Effects of Foreign Currency Translation As of
March 31, 2016
Goodwill$2,091
 $
 $(10) $2,081
$2,081
 $(3) $2,078
Accumulated impairment(368) 
 
 (368)(368) 
 (368)
Total$1,723
 $
 $(10) $1,713
$1,713
 $(3) $1,710
Goodwill represents the excess of the purchase price over the fair value of the underlying acquired net tangible and intangible assets.
Acquisition-related intangibles, consisted of the following (in millions): 
As of March 31, 2016 As of March 31, 2015As of March 31, 2017 As of March 31, 2016
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Acquisition-
Related
Intangibles, Net
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Acquisition-
Related
Intangibles, Net
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Acquisition-
Related
Intangibles, Net
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Acquisition-
Related
Intangibles, Net
Developed and core technology$412
 $(368) $44
 $531
 $(439) $92
$412
 $(412) $
 $412
 $(368) $44
Trade names and trademarks106
 (93) 13
 130
 (111) 19
106
 (98) 8
 106
 (93) 13
Registered user base and other intangibles5
 (5) 
 87
 (87) 
5
 (5) 
 5
 (5) 
Carrier contracts and related85
 (85) 
 85
 (85) 
85
 (85) 
 85
 (85) 
Total$608
 $(551) $57
 $833
 $(722) $111
$608
 $(600) $8
 $608
 $(551) $57

During fiscal year 2016, we retired $225 million gross carrying amount of fully-amortized intangible assets. Amortization of intangibles for the fiscal years ended March 31, 2017, 2016 2015 and 20142015 are classified in the Consolidated Statement of Operations as follows (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142017 2016 2015
Cost of service and other$33
 $36
 $27
$16
 $33
 $36
Cost of product14
 16
 33
27
 14
 16
Operating expenses7
 14
 16
6
 7
 14
Total$54
 $66
 $76
$49
 $54
 $66
Acquisition-related
During fiscal year 2017, we determined that the carrying value of one of our acquisition-related intangible assets are amortizedwas not recoverable. The acquisition-related intangible asset was measured using the straight-line method over the lesserLevel 3 inputs and was written down to a fair value of their estimated useful lives or the agreement terms, typically from zero. We recognized an impairment charge of $15 million in cost of product revenue in our Consolidated Statements of Operations. There were no impairment charges for acquisition-related intangible assets during fiscal years 2016 and 2015.
2 to 14 years. As of March 31, 20162017 and 20152016, the weighted-average remaining useful life for acquisition-related intangible assets was approximately 1.61.4 years and 2.81.6 years for each period,, respectively.


As of March 31, 20162017, future amortization of acquisition-related intangibles that will be recorded in the Consolidated Statement of Operations is estimated as follows (in millions): 
Fiscal Year Ending March 31, 
201738
201817
20192
Total$57



(8) RESTRUCTURING AND OTHER CHARGES

Restructuring and other restructuring plan-related information as of March 31, 2016 was as follows (in millions):
 Fiscal  2011
Restructuring
 Other Restructurings and Reorganization  
 Other 
Facilities-
related
 Other Total
Balances as of March 31, 2013$57
 $4
 $1
 $62
Charges to operations(2) 1
 
 $(1)
Charges settled in cash(8) (3) 
 $(11)
Balances as of March 31, 2014$47
 $2
 $1
 $50
Charges to operations
 
 
 $
Charges settled in cash(36) (1) (1) $(38)
Balances as of March 31, 2015$11
 $1
 $
 $12
Charges to operations
 
 
 $
Charges settled in cash(11) (1) 
 $(12)
Balances as of March 31, 2016$
 $
 $
 $
Fiscal 2011 Restructuring
In fiscal year 2011, we announced a plan focused on the restructuring of certain licensing and developer agreements in an effort to improve the long-term profitability of our packaged goods business. Under this plan, we amended certain licensing and developer agreements. To a much lesser extent, as part of this restructuring, we had workforce reductions and facilities closures through March 31, 2011. Substantially all of these exit activities were completed by March 31, 2011.
Since the inception of the fiscal 2011 restructuring plan through March 31, 2015, we have incurred charges of $172 million, consisting of (1) $129 million related to the amendment of certain licensing agreements and other intangible asset impairment costs, (2) $31 million related to the amendment of certain developer agreements, and (3) $12 million in employee-related expenses. We do not expect to incur any additional restructuring charges under this plan. As of March 31, 2016, we have settled all accruals under this restructuring plan.
Other Restructurings and Reorganization
We also engaged in various other restructurings and a reorganization based on management decisions made in fiscal years 2013 and 2009. We do not expect to incur any additional restructuring charges under these plans. Substantially all of the accruals under these restructuring plans have been settled by March 31, 2016.
Fiscal Year Ending March 31, 
20186
20192
Total$8

(9)(7) ROYALTIES AND LICENSES
Our royalty expenses consist of payments to (1) content licensors, (2) independent software developers, and (3) co-publishing and distribution affiliates. License royalties consist of payments made to celebrities, professional sports organizations, movie studios and other organizations for our use of their trademarks, copyrights, personal publicity rights, content and/or other intellectual property. Royalty payments to independent software developers are payments for the development of intellectual property related to our games. Co-publishing and distribution royalties are payments made to third parties for the delivery of products.
Royalty-based obligations with content licensors and distribution affiliates are either paid in advance and capitalized as prepaid royalties or are accrued as incurred and subsequently paid. These royalty-based obligations are generally expensed to cost of revenue at the greater of the contractual rate or an effective royalty rate based on the total projected net revenue for contracts with guaranteed minimums. Prepayments made to thinly capitalized independent software developers and co-publishing affiliates are generally made in connection with the development of a particular product, and therefore, we are generally subject to development risk prior to the release of the product. Accordingly, payments that are due prior to completion of a product are generally expensed to research and development over the development period as the services are incurred. Payments due after completion of the product (primarily royalty-based in nature) are generally expensed as cost of revenue.

Our contracts with some licensors include minimum guaranteed royalty payments, which are initially recorded as an asset and as a liability at the contractual amount when no performance remains with the licensor. When performance remains with the licensor, we record guarantee payments as an asset when actually paid and as a liability when incurred, rather than recording the asset and liability upon execution of the contract. Prepaid royalties are classified as current assets to the extent that such


amounts will be recognized in our Consolidated Statements of Operations within the next 12 months. Royalty liabilities are classified as current liabilities to the extent such royalty payments are contractually due within the next 12 months.
Each quarter, we also evaluate the expected future realization of our royalty-based assets, as well as any unrecognized minimum commitments not yet paid to determine amounts we deem unlikely to be realized through product and service sales. Any impairments or losses determined before the launch of a product are generally charged to research and development expense. Impairments or losses determined post-launch are charged to cost of revenue. We evaluate long-lived royalty-based assets for impairment using undiscounted cash flows when impairment indicators exist. If impairment exists, then the assets are written down to fair value. Unrecognized minimum royalty-based commitments are accounted for as executory contracts, and therefore, any losses on these commitments are recognized when the underlying intellectual property is abandoned (i.e., cease use) or the contractual rights to use the intellectual property are terminated.

During fiscal year 2017, we determined that the carrying value of certain of our royalty-based assets and certain previously unrecognized minimum royalty-based commitments were not recoverable. We recognized impairment charges of $23 million on the assets and a loss of $19 million on the commitments. Of the total $42 million loss, $10 million was included in cost of service revenue and $32 million was included in research and development expenses in our Consolidated Statements of Operations. During fiscal year 2016, we did not recognize any material losses or impairment charges on royalty-based assets or royalty-based commitments. During the fiscal year 2015, we recognized a loss of $122 million on a previously unrecognized licensed intellectual property commitment. The $122 million loss related to the termination of certain rights we previously had to use a licensor’s intellectual property. In addition, because the loss will be paid in installments through March 2022, our accrued loss was computed using the effective interest method. We currently estimate recognizing in future periods through March 2022, approximately $22$15 million for the accretion of interest expense related to this obligation. This interest expense will be included in cost of product revenue in our Consolidated Statement of Operations.


The current and long-term portions of prepaid royalties and minimum guaranteed royalty-related assets, included in other current assets and other assets, consisted of (in millions): 
As of March 31,As of March 31,
2016 20152017 2016
Other current assets$54
 $70
$79
 $54
Other assets63
 59
39
 63
Royalty-related assets$117
 $129
$118
 $117
At any given time, depending on the timing of our payments to our co-publishing and/or distribution affiliates, content licensors, and/or independent software developers, we classify any recognized unpaid royalty amounts due to these parties as accrued liabilities. The current and long-term portions of accrued royalties, included in accrued and other current liabilities and other liabilities, consisted of (in millions): 
As of March 31,As of March 31,
2016 20152017 2016
Accrued royalties$159
 $119
$165
 $159
Other liabilities118
 131
97
 118
Royalty-related liabilities$277
 $250
$262
 $277
As of March 31, 2016,2017, we were committed to pay approximately $1,4601,140 million to content licensors, independent software developers, and co-publishing and/or distribution affiliates, but performance remained with the counterparty (i.e., delivery of the product or content or other factors) and such commitments were therefore not recorded in our Consolidated Financial Statements. See Note 1311 for further information on our developer and licensor commitments.

(10)(8)  BALANCE SHEET DETAILS
Inventories
Inventories as of March 31, 2016 and 2015 consisted of (in millions):
 As of March 31,
 2016 2015
Finished goods$32
 $35
Raw materials and work in process1
 1
Inventories$33
 $36



Property and Equipment, Net
Property and equipment, net, as of March 31, 20162017 and 20152016 consisted of (in millions): 
As of March 31,As of March 31,
2016 20152017 2016
Computer equipment and software$684
 $655
$723
 $684
Buildings313
 315
316
 313
Leasehold improvements129
 126
126
 129
Equipment, furniture and fixtures, and other80
 73
82
 80
Land61
 62
61
 61
Construction in progress15
 7
7
 15
1,282
 1,238
1,315
 1,282
Less: accumulated depreciation(843) (779)(881) (843)
Property and equipment, net$439
 $459
$434
 $439
Depreciation expense associated with property and equipment was $119$115 million, $126$119 million and $126 million for the fiscal years ended March 31, 2017, 2016 and 2015, and 2014, respectively.


Accrued and Other Current Liabilities
Accrued and other current liabilities as of March 31, 20162017 and 20152016 consisted of (in millions): 
As of March 31,As of March 31,
2016 20152017 2016
Accrued compensation and benefits$267
 $256
Other accrued expenses$218
 $298
210
 218
Accrued compensation and benefits256
 263
Accrued royalties159
 119
165
 159
Deferred net revenue (other)77
 114
147
 77
Accrued and other current liabilities$710
 $794
$789
 $710

Deferred net revenue (other) includes the deferral of subscription revenue, deferrals related to our Switzerland distribution business, advertising revenue, licensing arrangements, and other revenue for which revenue recognition criteria has not been met.
Deferred Net Revenue (Online-Enabled Games)
Deferred net revenue (online-enabled games) was $1,458$1,539 million and $1,283$1,458 million as of March 31, 20162017 and 2015,2016, respectively. Deferred net revenue (online-enabled games) generally includes the unrecognized revenue from bundled sales of online-enabled games for which we do not have vendor-specific objective evidence of fair value (“VSOE”)VSOE for the obligation to provide unspecified updates. We recognize revenue from the sale of online-enabled games for which we do not have VSOE for the unspecified updates on a straight-line basis, generally over an estimated nine-month period beginning in the month after shipment for physical games sold through retail and an estimated six-month period for digitally-distributed games. However, we expense the cost of revenue related to these transactions generally during the period in which the product is delivered (rather than on a deferred basis).
(11)(9)  INCOME TAXES
The components of our income before provision for (benefit from) income taxes for the fiscal years ended March 31, 2017, 2016 2015 and 20142015 are as follows (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142017 2016 2015
Domestic$133
 $232
 $(146)$382
 $133
 $232
Foreign744
 693
 153
828
 744
 693
Income before provision for (benefit from) income taxes$877
 $925
 $7
$1,210
 $877
 $925

Provision for (benefit from) income taxes for the fiscal years ended March 31, 2017, 2016 2015 and 20142015 consisted of (in millions):
Current Deferred Total
Year Ended March 31, 2017     
Federal$86
 $96
 $182
State3
 9
 12
Foreign51
 (2) 49
Current Deferred Total$140
 $103
 $243
Year Ended March 31, 2016          
Federal$69
 $(376) $(307)$69
 $(376) $(307)
State5
 (14) (9)5
 (14) (9)
Foreign36
 1
 37
36
 1
 37
$110
 $(389) $(279)$110
 $(389) $(279)
Year Ended March 31, 2015          
Federal$10
 $17
 $27
$10
 $17
 $27
State
 
 

 
 
Foreign21
 2
 23
21
 2
 23
$31
 $19
 $50
$31
 $19
 $50
Year Ended March 31, 2014     
Federal$(2) $(9) $(11)
State1
 (2) (1)
Foreign8
 3
 11
$7
 $(8) $(1)

On July 27, 2015, the United States Tax Court, in an opinion in Altera Corp v. Commissioner, invalidated the portion of the Treasury regulations issued under Internal Revenue Code Section 482 requiring related-party participants in a cost sharing arrangement to share stock-based compensation costs. The U.S. Tax Court issued the final decision on December 28, 2015. On February 19, 2016, the government filed a notice of appeal of the Tax Court decision. At this time, the U.S. Treasury has not withdrawn its regulations that require including stock-based compensation in a cost sharing arrangement. We have evaluated the opinion and have recorded a $41 million tax benefit related to fiscal year 2016 stock-based compensation deductions that will not be subject to reimbursement through cost share payments if the Tax Court’s opinion is sustained. We will continue to monitor developments related to the case and the potential impact on our consolidated financial statements.

Excess tax benefits from stock-based compensation deductions are allocated to contributed capital before historical net operating losses are utilized to reduce tax expense. The income tax provision includes tax benefits allocated directly to contributed capital of $65 million, $83 million $21 million and $12$22 million for fiscal years 2017, 2016, 2015, and 2014,2015, respectively.

The differences between the statutory tax expense rate and our effective tax expense (benefit) rate, expressed as a percentage of income before provision for (benefit from) income taxes, for the fiscal years ended March 31, 2017, 2016 2015 and 20142015 were as follows: 
Year Ended March 31,Year Ended March 31,
2016 2015 20142017 2016 2015
Statutory federal tax expense rate35.0 % 35.0 % 35.0 %35.0 % 35.0 % 35.0 %
State taxes, net of federal benefit0.5 % 0.1 % (242.9)%1.0 % 0.5 % 0.1 %
Differences between statutory rate and foreign effective tax rate(22.1)% (22.3)% (142.9)%(19.3)% (22.1)% (22.3)%
Valuation allowance(51.7)% (9.2)% 936.5 % % (51.7)% (9.2)%
Research and development credits(0.6)% (1.1)% (128.6)%(0.7)% (0.6)% (1.1)%
Unremitted earnings of foreign subsidiaries4.9 % 
  %2.2 % 4.9 %  %
Resolution of tax matters with authorities % (0.5)% (657.1)%
Non-deductible stock-based compensation3.1 % 3.5 % 385.7 %2.3 % 3.1 % 3.5 %
Acquisition-related contingent consideration % (0.2)% (185.7)%
Other(0.9)% 0.1 % (14.3)%(0.4)% (0.9)% (0.6)%
Effective tax expense (benefit) rate(31.8)% 5.4 % (14.3)%20.1 % (31.8)% 5.4 %
We generated income in lower tax jurisdictions primarily related to our European and Asia Pacific businesses that are headquartered in Switzerland.


Historically,Prior to the fourth quarter of fiscal 2016, we have considered all undistributed earnings of our foreign subsidiaries to be indefinitely reinvested outside of the United States and, accordingly, no U.S. taxes havehad been provided thereon. During the fourth quarter of fiscal year 2016, we issued the Senior Notes and we announced a $500 million stock repurchase program. In light of these future obligations, we reevaluated our intent to indefinitely reinvest all earnings of foreign subsidiary companies, and concluded that a portion of earnings of certain subsidiaries will no longer be considered to be indefinitely reinvested. AsWe currently intend to continue to indefinitely reinvest a result, we have recognized a deferred tax liabilitysubstantial majority of $43 million for U.S. income taxes with respect to such earnings.the undistributed earnings of our foreign subsidiaries outside of the United States.
Undistributed earnings of our foreign subsidiaries that are considered to be indefinitely reinvested are $1,241$1,845 million as of March 31, 2016.2017. As we currently have no plans to repatriate those earnings, no U.S. income taxes have been provided thereon. Upon distribution of those earnings in the form of dividends or otherwise, we would be subject to both U.S. income taxes (subject to an adjustment for foreign tax credits) and withholding taxes payable to various foreign countries. As we do not know the time or manner in which we would repatriate those funds, it is not practicable to determine the impact of local taxes, withholding taxes and foreign tax credits associated with the future repatriation of such earnings and therefore we cannot quantify the tax liability.


The components of net deferred tax assets, as of March 31, 20162017 and 20152016 consisted of (in millions): 
 As of March 31,
 2016 2015
Deferred tax assets:   
Accruals, reserves and other expenses$171
 $189
Tax credit carryforwards334
 312
Stock-based compensation39
 35
Net operating loss & capital loss carryforwards28
 41
Total572
 577
Valuation allowance(114) (555)
Deferred tax assets, net of valuation allowance458
 22
Deferred tax liabilities:   
Amortization and Depreciation(27) (32)
Unremitted earnings of foreign subsidiaries(43) 
Prepaids and other liabilities(3) (8)
Total(73) (40)
Deferred tax assets, net of valuation allowance and deferred tax liabilities$385
 $(18)
From the third quarter of fiscal year 2009 to the third quarter of fiscal year 2016, we maintained a 100% valuation allowance against most of our U.S. deferred tax assets because there was insufficient positive evidence to overcome the existing negative evidence such that it was not more likely than not that the U.S. deferred tax assets were realizable. While we reported U.S. pre-tax income in fiscal year 2015, because we reported U.S. pre-tax losses during the previous seven fiscal years, as well as in the second and third quarters of fiscal year 2016, we continued to maintain the 100% valuation allowance through the third quarter of fiscal year 2016.
 As of March 31,
 2017 2016
Deferred tax assets:   
Accruals, reserves and other expenses$151
 $171
Tax credit carryforwards276
 334
Stock-based compensation37
 39
Net operating loss & capital loss carryforwards25
 28
Total489
 572
Valuation allowance(114) (114)
Deferred tax assets, net of valuation allowance375
 458
Deferred tax liabilities:   
Amortization and depreciation(19) (27)
Unremitted earnings of foreign subsidiaries(70) (43)
Prepaids and other liabilities(1) (3)
Total(90) (73)
Deferred tax assets, net of valuation allowance and deferred tax liabilities$285
 $385
In the fourth quarter of fiscal year 2016, we realized significant U.S. pre-tax income for both the fourth quarter and the fiscal year ended March 31, 2016. As of March 31, 2016, we had reported positive operating performance in the U.S. for two consecutive fiscal years and had also reported a cumulative three-year U.S. pre-tax profit. In addition, during the fourth quarter of fiscal year 2016, we completed our financial plan for fiscal year 2017 and expect continued positive operating performance in the U.S. We also considered forecasts of future taxable income and evaluated the utilization of tax credit carryforwards prior to their expiration. After considering these factors, we determined that the positive evidence overcame any negative evidence and concluded that it was more likely than not that the U.S. deferred tax assets were realizable. As a result, we released the valuation allowance against all of the U.S. federal deferred tax assets and a portion of the U.S. state deferred tax assets during the fourth quarter of fiscal year 2016.

The valuation allowance decreased by $441 million in fiscal year 2016, primarily due to the release of the valuation allowance on U.S. deferred tax assets. As of March 31, 2016,2017, we maintained a valuation allowance of $114 million, primarily related to certain U.S. state deferred tax assets and foreign capital loss carryovers, due to uncertainty about the future realization of these assets. In determining the amount of deferred tax assets that are more likely than not to be realized, we evaluated the potential to realize the assets through the utilization of tax loss and credit carrybacks, the reversal of existing taxable temporary


differences, future taxable income exclusive of the reversal of existing taxable temporary differences, and certain tax planning strategies.
As of March 31, 2016,2017, we have state net operating loss carry forwards of approximately $1,016$871 million of which approximately $130$99 million is attributable to various acquired companies. These carryforwards, if not fully realized, will begin to expire in 2017.2018. We also have U.S. federal, California and Canada tax credit carryforwards of $373$362 million, $93$96 million and $8$7 million, respectively. The U.S. federal tax credit carryforwards will begin to expire in 2024. The California and Canada tax credit carryforwards can be carried forward indefinitely.


The total unrecognized tax benefits as of March 31, 2017, 2016 and 2015 and 2014 were $389 million, $331 million $254 million and $232$254 million, respectively. A reconciliation of the beginning and ending balance of unrecognized tax benefits is summarized as follows (in millions): 
Balance as of March 31, 2013$297
Increases in unrecognized tax benefits related to prior year tax positions10
Decreases in unrecognized tax benefits related to prior year tax positions(79)
Increases in unrecognized tax benefits related to current year tax positions44
Decreases in unrecognized tax benefits related to settlements with taxing authorities(29)
Reductions in unrecognized tax benefits due to lapse of applicable statute of limitations(9)
Changes in unrecognized tax benefits due to foreign currency translation(2)
Balance as of March 31, 2014232
Increases in unrecognized tax benefits related to prior year tax positions9
Decreases in unrecognized tax benefits related to prior year tax positions(14)
Increases in unrecognized tax benefits related to current year tax positions50
Decreases in unrecognized tax benefits related to settlements with taxing authorities(6)
Reductions in unrecognized tax benefits due to lapse of applicable statute of limitations(7)
Changes in unrecognized tax benefits due to foreign currency translation(10)
Balance as of March 31, 2015254
Increases in unrecognized tax benefits related to prior year tax positions33
Decreases in unrecognized tax benefits related to prior year tax positions(4)
Increases in unrecognized tax benefits related to current year tax positions63
Decreases in unrecognized tax benefits related to settlements with taxing authorities(10)
Reductions in unrecognized tax benefits due to lapse of applicable statute of limitations(4)
Changes in unrecognized tax benefits due to foreign currency translation(1)
Balance as of March 31, 2016$331
Balance as of March 31, 2014$232
Increases in unrecognized tax benefits related to prior year tax positions9
Decreases in unrecognized tax benefits related to prior year tax positions(14)
Increases in unrecognized tax benefits related to current year tax positions50
Decreases in unrecognized tax benefits related to settlements with taxing authorities(6)
Reductions in unrecognized tax benefits due to lapse of applicable statute of limitations(7)
Changes in unrecognized tax benefits due to foreign currency translation(10)
Balance as of March 31, 2015254
Increases in unrecognized tax benefits related to prior year tax positions33
Decreases in unrecognized tax benefits related to prior year tax positions(4)
Increases in unrecognized tax benefits related to current year tax positions63
Decreases in unrecognized tax benefits related to settlements with taxing authorities(10)
Reductions in unrecognized tax benefits due to lapse of applicable statute of limitations(4)
Changes in unrecognized tax benefits due to foreign currency translation(1)
Balance as of March 31, 2016331
Increases in unrecognized tax benefits related to prior year tax positions3
Decreases in unrecognized tax benefits related to prior year tax positions(3)
Increases in unrecognized tax benefits related to current year tax positions64
Decreases in unrecognized tax benefits related to settlements with taxing authorities
Reductions in unrecognized tax benefits due to lapse of applicable statute of limitations(3)
Changes in unrecognized tax benefits due to foreign currency translation(3)
Balance as of March 31, 2017$389
A portion of our unrecognized tax benefits will affect our effective tax rate if they are recognized upon favorable resolution of the uncertain tax positions. As of March 31, 2016,2017, approximately $305$362 million of the unrecognized tax benefits would affect our effective tax rate and approximately $26$27 million would result in adjustments to the deferred tax valuation allowance.
Interest and penalties related to estimated obligations for tax positions taken in our tax returns are recognized in income tax expense in our Consolidated Statements of Operations. The combined amount of accrued interest and penalties related to tax positions taken on our tax returns and included in non-current other liabilities was approximately $14 million as of March 31, 2017 and $15 million as of March 31, 2016 and $16 million as of March 31, 2015. There was approximately $1 million decrease in in accrued interest and penalties during fiscal year 2016.
We file income tax returns in the United States, including various state and local jurisdictions. Our subsidiaries file tax returns in various foreign jurisdictions, including Canada, France, Germany, Switzerland and the United Kingdom. The IRS is currently examining our returns for fiscal years 2009 through 2011, and we remain subject to income tax examination by the IRS for fiscal years after 2012.2013.
We are also currently under income tax examination in the United Kingdom for fiscal years 2010 through 2014.2015, France for fiscal years 2014 through 2016, Spain for fiscal years 2014 through 2015, and India for fiscal years 2009 through 2012. We remain subject to income tax examination for several other jurisdictions including in France and Germany for fiscal years after 2012, inFrance for fiscal years after 2016, the United Kingdom for fiscal years after 2014,2015, and in Canada and Switzerland for fiscal years after 2007.
The timing of the resolution of income tax examinations is highly uncertain, and the amounts ultimately paid, if any, upon resolution of the issues raised by the taxing authorities may differ materially from the amounts accrued for each year. Although


potential resolution of uncertain tax positions involve multiple tax periods and jurisdictions, it is reasonably possible that a reduction of up to $50 million of unrecognized tax benefits may occur within the next 12 months, some of which, depending on the nature of the settlement or expiration of statutes of limitations, may affect the Company’s income tax provision and therefore benefit the resulting effective tax rate. The actual amount could vary significantly depending on the ultimate timing and nature of any settlements.


(12)
(10)  FINANCING ARRANGEMENTARRANGEMENTS
0.75% Convertible Senior Notes Due 2016
In July 2011, we issued $632.5 million aggregate principal amount of 0.75% Convertible Senior Notes due 2016 (the “Convertible Notes”). The Convertible Notes are senior unsecured obligations which paymatured on July 15, 2016. The Convertible Notes paid interest semiannually in arrears at a rate of 0.75% per annum on January 15 and July 15 of each year, and will mature on July 15, 2016, unless purchased earlier or converted in accordance with their terms prior to such date.annum. The Convertible Notes are senior unsecured obligations and rank equally with all our other existing and future unsubordinated obligations and any indebtedness that we may incur from time to time under our Credit Facility.
We separately account for the liability and equity components of the Convertible Notes. The initial carrying amount of the equity component representing the conversion option is equal to the fair value of the Convertible Note Hedge, as described below, which is a substantially identical instrument and was purchased on the same day as the Convertible Notes. The initial carrying amount of the liability component was determined by deducting the fair value of the equity component from the par value of the Convertible Notes as a whole, and represents the fair value of a similar liability that does not have an associated convertible feature. A liability of $525 million as of the initial date of issuance was recognized for the principal amount of the Convertible Notes representing the present value of the Convertible Notes’ cash flows using a discount rate of 4.54 percent. The excess of the principal amount of the liability component over its carrying amount is amortized to interest expense over the term of the Convertible Notes using the effective interest method. The equity component on the date of issuance was $107 million.
In accounting for $15 million of issuance costs paid in July 2011 related to the Convertible Notes issuance, we allocated $13 million to the liability component and $2 million to the equity component. Debt issuance costs attributable to the liability component are being amortized to interest expense over the term of the Convertible Notes, and issuance costs attributable to the equity component were netted with the equity component in additional paid-in capital.

The Convertible Notes are convertible into cash and shares of our common stock based on an initial conversion value of 31.5075 shares of our common stock per $1,000 principal amount of Convertible Notes (equivalent to an initial conversion price of approximately $31.74 per share).
Upon conversion of the Convertible Notes, holders will receivereceived cash up to the principal amount of each Convertible Note, and any excess conversion value will be delivered in shares of our common stock. A holder may convert any of its Convertible Notes at any time prior to the close of business on July 13, 2016. The conversion rate is subject to customary anti-dilution adjustments (for example, certain dividend distributions or tender or exchange offer of our common stock), but will not be adjusted for any accrued and unpaid interest. The Convertible Notes are not redeemable prior to maturity except for specified corporate transactions and events of default, and no sinking fund is provided for the Convertible Notes. The Convertible Notes do not contain any financial covenants.
The carrying value of the Convertible Notes continued to be classified as a current liability and the excess of the principal amount over the carrying value of the Convertible Notes continued to be classified in temporary equity in the Consolidated Balance Sheets as of March 31, 2016.
Upon conversion of any Convertible Notes, we deliver cash up to the principal amount of the Convertible Notes and any excess conversion value iswas delivered in shares of our common stock. During fiscal year 2016, approximately $497 million principal value of the Convertible Notes were converted by holders thereof. During fiscal year 2016,2017, we repaid $470$163 million of the principal balance of the Convertible Notes and issued approximately 7.82.9 million shares of common stock to noteholders with a fair value of $518$222 million, resulting in a loss on extinguishment of $10$0.3 million. We also received and cancelled approximately 7.8 million shares of common stock from the exercise of the Convertible Note Hedge during fiscal year 2016. Based on the closing price of our common stock of $65.92 at the end of the fiscal year ended March 31, 2016, the if-converted value of our Convertible Notes outstanding in aggregate exceeded their principal amount by $175 million.
Subsequent to the fiscal year ended March 31, 2016 and through May 23, 2016, we received conversion requests for an immaterial principal value of the Convertible Notes. During the quarter ending June 30, 2016, we expect to settle conversion requests with $27 million in cash and a number of shares of our common stock equal in value to the excess conversion value.


Based on the closing price of our common stock of $65.92 at the end of the fiscal year ended March 31, 2016, approximately 0.4 million shares of our common stock would be issuable to converting holders. The actual amount of shares issuable upon conversion will be determined based upon the market price of our common stock during an observation period following any conversion.
The carrying and fair values of the Convertible Notes are as follows (in millions): 
  
As of
March 31, 2016
 As of
March 31, 2015
Principal amount of Convertible Notes$163
 $633
Unamortized debt discount of the liability component(2) (31)
Net carrying value of Convertible Notes$161
 $602
    
Fair value of Convertible Notes (Level 2)$338
 $1,158

As of March 31, 2016, the remaining life of the Convertible Notes is approximately 3.5 months.
  
As of
March 31, 2017
 As of
March 31, 2016
Principal amount of Convertible Notes$
 $163
Unamortized debt discount of the liability component
 (2)
Net carrying value of Convertible Notes$
 $161
    
Fair value of Convertible Notes (Level 2)$
 $338
Convertible Note Hedge and Warrants Issuance
In July 2011, we entered into the Convertible Note Hedgecertain agreements designed to reduce the potential dilution with respect to our common stock upon conversion of the Convertible Notes. We paid $107 million for Notes (“the Convertible Note Hedge, which was recorded as an equity transaction.Hedge”). The Convertible Note Hedge subject to customary anti-dilution adjustments, providesprovided us with the option to acquire, on a net settlement basis, approximately 19.9 million shares of our common stock, equal to the number of shares of our common stock that notionally underlie the Convertible Notes at a strike price of $31.74, which corresponds to the conversion price of the Convertible Notes. As of March 31, 2016,During fiscal year 2017, we received 7.82.9 million shares of our common stock under the Convertible Note Hedge. Subsequent to March 31, 2016, we expect to receive a number of shares underHedge, which offsets the Convertible Note Hedge substantially equal to the number of2.9 million shares of common stock to bewe issued in connection with any conversions offor the Convertible Notes.Notes noted above.
Separately, in July 2011 we also entered into privately negotiated warrant transactions with certain counterparties whereby we sold to independent third parties warrants (the “Warrants”) to acquire subject to customary anti-dilution adjustments that are substantially the same as the anti-dilution provisions contained in the Convertible Notes, up to 19.9 million shares of our common stock (which is also equal to the number of shares of our common stock that notionally underlie the Convertible Notes), with a strike price of $41.14. The Warrants haveexpired on January 12, 2017. We issued a dilutive effect with respect to our common stock to the extent that the market price per sharetotal of our common stock exceeds $41.14 on or prior to the expiration date of the Warrants. The Warrants automatically exercise over a 60 trading day period beginning on October 17, 2016. Based on the closing price of our common stock of $65.92 at the end of the fiscal year ended March 31, 2016, approximately 7.59.6 million shares of our common stock would be issuable to Warrant holders. The actual amount of shares issuable upon exercise will be determined based upon the market price of our common stock during the 60 day trading period beginning on October 17, 2016. We received proceeds of $65 million from the sale of the Warrants induring fiscal year 2012.2017.
Effect of conversion on earning per share (“EPS”)
The Convertible Notes have no impact on diluted EPS for periods where the average quarterly price of our common stock is below the conversion price of $31.74 per share. Prior to conversion of the Convertible Notes, we includeincluded the effect of the additional potential dilutive shares that may be issued if our common stock price exceedsexceeded $31.74 per share using the treasury stock method. If the average price of our common stock exceeds $41.14 per share for a quarterly period, we also includeincluded the effect of the additional potential dilutive shares that may be issued related to the Warrants using the treasury stock method. Prior to conversion, the Convertible Note Hedge iswas not considered for purposes of the EPS calculation, as its effect would behave been anti-dilutive. Upon conversion, the Convertible Note Hedge is expected to offset the dilutive effect of the Notes when the stock price iswas above $31.74 per share. See Note 1715 for additional information related to our EPS.


Senior Notes
In February 2016, we issued $600 million aggregate principal amount of 3.70% Senior Notes due March 1, 2021 (the “2021 Notes”) and $400 million aggregate principal amount of 4.80% Senior Notes due March 1, 2026 (the “2026 Notes,” and together with the 2021 Notes, the “Senior Notes”). Our proceeds were $989 million, net of discount of $2 million and issuance costs of $9 million. Both the discount and issuance costs are being amortized to interest expense over the respective terms of the 2021 Notes and the 2026 Notes using the effective interest rate method. The effective interest rate wasis 3.94% for the 2021 Notes and 4.97% for the 2026 Notes. Interest is payable semiannually in arrears, on March 1 and September 1 of each year, beginning on September 1, 2016.year.
The carrying and fair values of the Senior Notes are as follows (in millions): 
As of
March 31, 2016
As of
March 31, 2017
As of
March 31, 2016
Senior Notes:  
3.70% Senior Notes due 2021$600
$600
$600
4.80% Senior Notes due 2026400
400
400
Total principal amount$1,000
$1,000
$1,000
Unaccreted discount(2)(2)(2)
Unamortized debt issuance costs(9)(8)(9)
Net carrying value of Senior Notes$989
$990
$989
  
Fair value of Senior Notes (Level 2)$1,039
$1,054
$1,039

As of March 31, 2016,2017, the remaining life of the 2021 Notes and 2026 Notes is approximately 4.93.9 years and 9.98.9 years, respectively.

The Senior Notes are senior unsecured obligations and rank equally with all our other existing and future unsubordinated obligations including our Convertible Notes, and any indebtedness that we may incur from time to time under our Credit Facility.

The 2021 Notes and the 2026 Notes are redeemable at our option at any time prior to February 1, 2021 or December 1, 2025, respectively, subject to a make-whole premium. Within one and three months of maturity, we may redeem the 2021 Notes or the 2026 Notes, respectively, at a redemption price equal to 100% of the aggregate principal amount plus accrued and unpaid interest. In addition, upon the occurrence of a change of control repurchase event, the holders of the Senior Notes may require us to repurchase all or a portion of the Senior Notes, at a price equal to 101% of their principal amount, plus accrued and unpaid interest to the date of repurchase. The Senior Notes also include covenants that limit our ability to incur liens on assets and to enter into sale and leaseback transactions, subject to certain allowances.
Credit Facility
In March 2015, we entered into a $500 million senior unsecured revolving credit facility (“Credit Facility”) with a syndicate of banks. The Credit Facility terminates on March 19, 2020. The Credit Facility contains an option to arrange with existing lenders and/or new lenders for them to provide up to an aggregate of $250 million in additional commitments for revolving loans. Proceeds of loans made under the Credit Facility may be used for general corporate purposes.

The loans bear interest, at our option, at the base rate plus an applicable spread or an adjusted LIBOR rate plus an applicable spread, in each case with such spread being determined based on our consolidated leverage ratio for the preceding fiscal quarter. We are also obligated to pay other customary fees for a credit facility of this size and type. Interest is due and payable in arrears quarterly for loans bearing interest at the base rate and at the end of an interest period (or at each three month interval in the case of loans with interest periods greater than three months) in the case of loans bearing interest at the adjusted LIBOR rate. Principal, together with all accrued and unpaid interest, is due and payable on March 19, 2020.

The credit agreement contains customary affirmative and negative covenants, including covenants that limit or restrict our ability to, among other things, incur subsidiary indebtedness, grant liens, dispose of all or substantially all assets and pay dividends or make distributions, in each case subject to customary exceptions for a credit facility of this size and type. We are also required to maintain compliance with a capitalization ratio and maintain a minimum level of total liquidity.



The credit agreement contains customary events of default, including among others, non-payment defaults, covenant defaults, cross-defaults to material indebtedness, bankruptcy and insolvency defaults, material judgment of defaults and a change of control


default, in each case, subject to customary exceptions for a credit facility of this size and type. The occurrence of an event of default could result in the acceleration of the obligations under the credit facility, an obligation by any guarantors to repay the obligations in full and an increase in the applicable interest rate.

As of March 31, 20162017 and 2015,2016, no amounts were outstanding under the Credit Facility. $2 million of debt issuance costs that were paid in connection with obtaining this credit facility are being amortized to interest expense over the 5 year5-year term of the Credit Facility.   
Interest Expense
The following table summarizes our interest expense recognized for fiscal years 2017, 2016, 2015, and 20142015 that is included in interest and other income (expense), net on our Consolidated Statements of Operations (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142017 2016 2015
Amortization of debt discount(17) (22) (21)(2) (17) (22)
Amortization of debt issuance costs(3) (3) (3)(2) (3) (3)
Coupon interest expense(7) (5) (5)(42) (7) (5)
Other interest expense(1) (1) (1)(1) (1) (1)
Total interest expense$(28) $(31) $(30)$(47) $(28) $(31)

(13)(11)  COMMITMENTS AND CONTINGENCIES
Lease Commitments
As of March 31, 2016,2017, we leased certain facilities, furniture and equipment under non-cancelable operating lease agreements. We were required to pay property taxes, insurance and normal maintenance costs for certain of these facilities and any increases over the base year of these expenses on the remainder of our facilities.
Development, Celebrity, League and Content Licenses: Payments and Commitments
The products we produce in our studios are designed and created by our employee designers, artists, software programmers and by non-employee software developers (“independent artists” or “third-party developers”). We typically advance development funds to the independent artists and third-party developers during development of our games, usually in installment payments made upon the completion of specified development milestones. Contractually, these payments are generally considered advances against subsequent royalties on the sales of the products. These terms are set forth in written agreements entered into with the independent artists and third-party developers.
In addition, we have certain celebrity, league and content license contracts that contain minimum guarantee payments and marketing commitments that may not be dependent on any deliverables. Celebrities and organizations with whom we have contracts include, but are not limited to: FIFA (Fédération Internationale de Football Association), FIFPRO Foundation, FAPL (Football Association Premier League Limited), and DFL Deutsche Fußball Liga GmbH (German Soccer League) (professional soccer); Dr. Ing. h.c. F. Porsche AG, Ferrari S.p.A. (Need For Speed and Real Racing games); National Basketball Association (professional basketball); PGA TOUR (professional golf); National Hockey League and NHL Players’ Association (professional hockey); National Football League Properties PLAYERS Inc., and Red BearPLAYERS Inc. (professional football); Zuffa, LLC (Ultimate Fighting Championship); ESPN (content in EA SPORTS games); Disney Interactive (Star Wars); Fox Digital Entertainment, Inc. (The Simpsons); Universal Studios Inc. (Minions)(Pets); and Respawn. These developer and content license commitments represent the sum of (1) the cash payments due under non-royalty-bearing licenses and services agreements and (2) the minimum guaranteed payments and advances against royalties due under royalty-bearing licenses and services agreements, the majority of which are conditional upon performance by the counterparty. These minimum guarantee payments and any related marketing commitments are included in the table below.


The following table summarizes our minimum contractual obligations as of March 31, 20162017 (in millions): 
  Fiscal Year Ending March 31,  Fiscal Year Ending March 31,
Total 2017 2018 2019 2020 2021 ThereafterTotal 2018 2019 2020 2021 2022 Thereafter
Unrecognized commitments                          
Developer/licensor commitments$1,460
 $211
 $299
 $277
 $243
 $189
 $241
$1,140
 $208
 $271
 $226
 $175
 $179
 $81
Marketing commitments371
 61
 50
 81
 64
 67
 48
445
 78
 83
 116
 72
 72
 24
Operating leases219
 36
 32
 28
 27
 24
 72
212
 35
 34
 31
 29
 22
 61
0.75% Convertible Senior Notes due 2016 interest (a)
1
 1
 
 
 
 
 
Senior Notes interest300
 38
 41
 41
 41
 41
 98
258
 38
 41
 41
 41
 19
 78
Other purchase obligations81
 29
 8
 7
 6
 5
 26
95
 35
 19
 13
 7
 4
 17
Total unrecognized commitments2,432
 376
 430
 434
 381
 326
 485
2,150
 394
 448
 427
 324
 296
 261
                          
Recognized commitments                          
0.75% Convertible Senior Notes due 2016 principal and interest (a)
163
 163
 
 
 
 
 
Senior Notes principal and interest1,004
 4
 
 
 
 600
 400
1,003
 3
 
 
 600
 
 400
Licensing and lease obligations (b)
147
 22
 23
 24
 25
 26
 27
Licensing and lease obligations126
 23
 24
 25
 26
 28
 
Total recognized commitments1,314
 189
 23
 24
 25
 626
 427
1,129
 26
 24
 25
 626
 28
 400
                          
Total Commitments$3,746
 $565
 $453
 $458
 $406
 $952
 $912
$3,279
 $420
 $472
 $452
 $950
 $324
 $661
(a)We will be obligated to pay the remaining $163 million principal amount of the Convertible Notes in cash and deliver any excess conversion value in shares of our common stock upon redemption of the Convertible Notes at maturity on July 15, 2016, or upon earlier conversion. See Note 12 for additional information regarding our Convertible Notes.
(b)Lease commitments have not been reduced for approximately $2 million due in the future from third parties under non-cancelable sub-leases. See Note 9 for additional information regarding recognized obligations from our licensing-related commitments.
The unrecognized amounts represented in the table above reflect our minimum cash obligations for the respective fiscal years, but do not necessarily represent the periods in which they will be recognized and expensed in our Consolidated Financial Statements. In addition, the amounts in the table above are presented based on the dates the amounts are contractually due as of March 31, 20162017; however, certain payment obligations may be accelerated depending on the performance of our operating results. UpFurthermore, up to $32 million of the unrecognized amounts in the table above may be payable, at the licensor’s election, in shares of our common stock, subject to a $10 million maximum during any fiscal year. The number of shares to be issued will be based on their fair market value at the time of issuance.
In addition to what is included in the table above, as of March 31, 2016,2017, we had a liability for unrecognized tax benefits and an accrual for the payment of related interest totaling $80$104 million, of which we are unable to make a reasonably reliable estimate of when cash settlement with a taxing authority will occur.
Total rent expense for our operating leases was $89$91 million, $97$89 million and $97 million for the fiscal years ended March 31, 2017, 2016 2015 and 2014,2015, respectively.
Legal Proceedings
On July 29, 2010, Michael Davis, a former NFL running back, filed a putative class action in the United States District Court for the Northern District of California against the Company, alleging that certain past versions of Madden NFL included the images of certain retired NFL players without their permission. In March 2012, the trial court denied the Company’s request to dismiss the complaint on First Amendment grounds. In January 2015, that trial court decision was affirmed by the Ninth Circuit Court of Appeals and the case was remanded back to the United States District Court for the Northern District of California. On February 2, 2017, the United States District Court for the Northern District of California wheredenied the case is pending.plaintiffs’ motion for class certification.
We are also subject to claims and litigation arising in the ordinary course of business. We do not believe that any liability from any reasonably foreseeable disposition of such claims and litigation, individually or in the aggregate, would have a material adverse effect on our Consolidated Financial Statements.



(14)(12)  PREFERRED STOCK
As of March 31, 20162017 and 20152016, we had 10,000,000 shares of preferred stock authorized but unissued. The rights, preferences, and restrictions of the preferred stock may be designated by our Board of Directors without further action by our stockholders.


(15)
(13)  STOCK-BASED COMPENSATION AND EMPLOYEE BENEFIT PLANS
Valuation Assumptions
We estimate the fair value of stock-based awards on the date of grant. We recognize compensation costs for stock-based awards to employees based on the grant-date fair value using a straight-line approach over the service period for which such awards are expected to vest.
The determination of the fair value of market-based restricted stock units, stock options and ESPP purchase rights is affected by assumptions regarding subjective and complex variables. Generally, our assumptions are based on historical information and judgment is required to determine if historical trends may be indicators of future outcomes. We determine the fair value of our stock-based awards as follows:

Restricted Stock Units. The fair value of restricted stock units is determined based on the quoted market price of our common stock on the date of grant.

Market-Based Restricted Stock Units. Market-based restricted stock units consist of grants of performance-based restricted stock units to certain members of executive management that vest contingent upon the achievement of pre-determined market and service conditions (referred to herein as “market-based restricted stock units”). The fair value of our market-based restricted stock units is determined using a Monte-Carlo simulation model. Key assumptions for the Monte-Carlo simulation model are the risk-free interest rate, expected volatility, expected dividends and correlation coefficient.

Stock Options and Employee Stock Purchase Plan. The fair value of stock options and stock purchase rights granted pursuant to our equity incentive plans and our 2000 Employee Stock Purchase Plan, as amended (“ESPP”), respectively, is determined using the Black-Scholes valuation model based on the multiple-award valuation method. Key assumptions of the Black-Scholes valuation model are the risk-free interest rate, expected volatility, expected term and expected dividends. The risk-free interest rate is based on U.S. Treasury yields in effect at the time of grant for the expected term of the option. Expected volatility is based on a combination of historical stock price volatility and implied volatility of publicly-traded options on our common stock. Expected term is determined based on historical exercise behavior, post-vesting termination patterns, options outstanding and future expected exercise behavior.
There were an insignificant number of stock options granted during fiscal yearyears 2017 and 2016.
The assumptions used in the Black-Scholes valuation model to value our stock option grants and ESPP purchase rights were as follows:
 Stock Option Grants ESPP Stock Option Grants ESPP Purchase Rights
 Year Ended March 31, Year Ended March 31, Year Ended March 31, Year Ended March 31,
 2015 2014 2016 2015 2014 2015 2017 2016 2015
Risk-free interest rate 1.1 -1.9%
 1.6%
 0.3 - 0.6%
 0.04 - 0.2%
 0.1% 1.1 - 1.9%
 0.5 - 0.8%
 0.3 - 0.6%
 0.04 - 0.2%
Expected volatility 36 - 40%
 37 - 42%
 32 - 36%
 30 - 35%
 36 - 38%
 36 - 40%
 25 - 32%
 32 - 36%
 30 - 35%
Weighted-average volatility 38% 37% 33% 34% 38% 38% 27% 33% 34%
Expected term 4.5 years
 4.5 years
 6 - 12 months
 6 - 12 months
 6 - 12 months
 4.5 years
 6 - 12 months
 6 - 12 months
 6 - 12 months
Expected dividends None
 None
 None
 None
 None
 None
 None
 None
 None
The assumptions used in the Monte-Carlo simulation model to value our market-based restricted stock units were as follows: 
Year Ended March 31,Year Ended March 31,
2016 2015 20142017 2016 2015
Risk-free interest rate1.0% 0.9% 0.4%0.8% 1.0% 0.9%
Expected volatility14 - 53%
 16 - 79%
 16 - 58%
16 - 57%
 14 - 53%
 16 - 79%
Weighted-average volatility26% 30% 31%29% 26% 30%
Expected dividendsNone
 None
 None
None
 None
 None


Stock-Based Compensation Expense
Employee stock-based compensation expense recognized during the fiscal years ended March 31, 2017, 2016 2015 and 20142015 was calculated based on awards ultimately expected to vest and has been reduced for estimated forfeitures. In subsequent periods, if actualUpon adoption of ASU 2016-09 in the first quarter of fiscal year 2018, forfeitures differ from those estimates, an adjustment to stock-based compensation expense will be recognized at that time.accounted for as they occur rather than estimated.
The following table summarizes stock-based compensation expense resulting from stock options, restricted stock units, market-based restricted stock units, and the ESPP purchase rights included in our Consolidated Statements of Operations (in millions):
 Year Ended March 31, Year Ended March 31,
 2016 2015 2014 2017 2016 2015
Cost of revenue $2
 $2
 $2
 $3
 $2
 $2
Research and development 103
 82
 90
 109
 103
 82
Marketing and sales 24
 21
 26
 31
 24
 21
General and administrative 49
 39
 32
 53
 49
 39
Stock-based compensation expense $178
 $144
 $150
 $196
 $178
 $144
During the fiscal years ended March 31, 2017 and 2016, we recognized a$43 million and $38 million, respectively, of deferred income tax benefit related to our stock-based compensation expense. During the fiscal yearsyear ended March 31, 2015, and 2014, we did not recognize any benefit from income taxes related to our stock-based compensation expense.
As of March 31, 20162017, our total unrecognized compensation cost related to restricted stock units and market-based restricted stock units (collectively referred to as “restricted stock rights”) was $243275 million and is expected to be recognized over a weighted-average service period of 1.31.5 years. Of the $243275 million of unrecognized compensation cost, $2635 million relates to market-based restricted stock units. As of March 31, 20162017, our total unrecognized compensation cost related to stock options was $9$2 million and is expected to be recognized over a weighted-average service period of 1.40.4 years.
For the fiscal year ended March 31, 2016, we recognized $83 million of income tax benefit from the exercise of stock-based compensation, net of $3 million of deferred tax write-offs; of this amount $86 million of excess tax benefit related to stock-based compensation deductions was reported in the financing activities on our Consolidated Statements of Cash Flows. For fiscal years ended fiscal years ended 2015 and 2014, we recognized $22 million and $13 million, respectively, of excess tax benefit from stock-based compensation deductions; this amount is reported in the financing activities on our Consolidated Statement of Cash Flows.
Summary of Plans and Plan Activity
Equity Incentive Plans
Our 2000 Equity Incentive Plan, as amended, (the “Equity Plan”) allows us to grant options to purchase our common stock and to grant restricted stock, restricted stock units and stock appreciation rights to our employees, officers, and directors. Pursuant to the Equity Plan, incentive stock options may be granted to employees and officers and non-qualified options may be granted to employees, officers, and directors, at not less than 100 percent of the fair market value on the date of grant.
A totalAt our Annual Meeting of 15.2Stockholders, held on July 28, 2016, our stockholders approved (a) an amendment to our Equity Plan to increase the number of shares of common stock authorized under the Equity Plan by 12.9 million shares, and (b) an amendment to the ESPP to increase the number of shares authorized under the ESPP by 3.0 million shares. Approximately 24.3 million options or 10.717.0 million restricted stock units were available for grant under our Equity Plan as of March 31, 2016.2017.
Stock Options
Options granted under the Equity Plan generally expire ten years from the date of grant and generally vest according to one of the following schedules:

35 month vesting with  1/3 cliff vesting after 11, 23 and 35 months or;
35 month vesting with 1/3 vesting after 11, 23 and 35 months;
Three-year vesting with 1/3 vesting at the end of each year;
50 month vesting with 24% of the shares cliff vesting after 12 months and the ratably2% vesting monthly over the following 38 months.


The following table summarizes our stock option activity for the fiscal year ended March 31, 20162017: 
 
Options
(in thousands)
 
Weighted-
Average
Exercise Prices
 
Weighted-
Average
Remaining
Contractual
Term  (in years)
 
Aggregate
Intrinsic Value
(in millions)
 
Options
(in thousands)
 
Weighted-
Average
Exercise Prices
 
Weighted-
Average
Remaining
Contractual
Term  (in years)
 
Aggregate
Intrinsic Value
(in millions)
Outstanding as of March 31, 2015 4,920
 $37.44
    
Outstanding as of March 31, 2016 3,278
 $35.09
    
Granted 6
 66.08
   6
 74.93
  
Exercised (1,594) 42.43
   (876) 40.04
  
Forfeited, cancelled or expired (54) 35.61
   (31) 35.75
  
Outstanding as of March 31, 2016 3,278
 $35.09
 5.61 $101
Outstanding as of March 31, 2017 2,377
 $33.35
 5.30 $134
Vested and expected to vest 3,163
 $35.22
 5.53 $97
 2,358
 $33.38
 5.29 $132
Exercisable as of March 31, 2016 2,206
 $36.55
 4.46 $65
Exercisable as of March 31, 2017 1,903
 $33.61
 4.88 $106

The aggregate intrinsic value represents the total pre-tax intrinsic value based on our closing stock price as of March 31, 2016,2017, which would have been received by the option holders had all the option holders exercised their options as of that date. The weighted-average grant date fair values of stock options granted during fiscal yearsyear 2015 and 2014 were $12.01 and $8.61, respectively.was $12.01. The total intrinsic values of stock options exercised during fiscal years 2017, 2016, and 2015 and 2014 were $39 million, $38 million $22 million and $16$22 million, respectively. We issue new common stock from our authorized shares upon the exercise of stock options.

The following table summarizes outstanding and exercisable stock options as of March 31, 20162017: 
  Options Outstanding Options Exercisable
Range of
Exercise Prices
 
Number
of Shares
(in thousands)
 
Weighted-
Average
Remaining
Contractual
Term  (in years)
 
Weighted-
Average
Exercise
Prices
 
Potential
Dilution
 
Number
of Shares
(in thousands)
 
Weighted-
Average
Exercise
Prices
 
Potential
Dilution
$11.53 - $23.83 317
 3.39 $19.10
 0.1% 313
 $19.18
 0.1%
26.25 - 26.25 1,000
 7.58 26.25
 0.3% 580
 26.25
 0.2%
27.49 - 35.70 853
 8.21 35.50
 0.3% 343
 35.21
 0.1%
36.00 - 59.63 1,108
 2.47 47.33
 0.4% 970
 48.78
 0.3%
$11.53 - $59.63 3,278
 5.61 $35.09
 1.1% 2,206
 $36.55
 0.7%
  Options Outstanding Options Exercisable
Range of
Exercise Prices
 
Number
of Shares
(in thousands)
 
Weighted-
Average
Remaining
Contractual
Term  (in years)
 
Weighted-
Average
Exercise
Prices
 
Potential
Dilution
 
Number
of Shares
(in thousands)
 
Weighted-
Average
Exercise
Prices
 
Potential
Dilution
$11.53 - $23.61 178
 2.48 $19.40
 0.1% 178
 $19.40
 0.1%
26.25 - 26.25 950
 6.58 26.25
 0.3% 770
 26.25
 0.2%
33.60 - 35.70 597
 7.22 35.45
 0.2% 372
 35.30
 0.1%
36.00 - 58.14 652
 2.44 45.59
 0.2% 583
 46.59
 0.2%
$11.53 - $58.14 2,377
 5.30 $33.35
 0.8% 1,903
 $33.61
 0.6%
Potential dilution is computed by dividing the options in the related range of exercise prices by 301308 million shares of common stock, which were issued and outstanding as of March 31, 20162017.
Restricted Stock RightsUnits
We grant restricted stock rightsunits under our Equity Plan to employees worldwide. Restricted stock units are unfunded, unsecured rights to receive common stock upon the satisfaction of certain vesting criteria. Upon vesting, a number of shares of common stock equivalent the number of restricted stock units is typically issued net of required tax withholding requirements, if any. Restricted stock is issued and outstanding upon grant; however, restricted stock award holders are restricted from selling the shares until they vest. Upon granting or vesting of restricted stock, as the case may be, we will typically withhold shares to satisfy tax withholding requirements. Restricted stock rightsunits are subject to forfeiture and transfer restrictions. Vesting for restricted stock rightsunits is based on the holders’ continued employment with us through each applicable vest date. If the vesting conditions are not met, unvested restricted stock rightsunits will be forfeited.
Generally, our restricted stock rightsunits vest according to one of the following vesting schedules:

One-year vesting with 100% cliff vesting at the end of one year;
35 month vesting with  1/
35 month vesting with 1/3 cliff vesting after 11, 23 and 35 months;
Three-year vesting with  1/3 cliff vesting at the end of each year;
Three-year vesting with 100% cliff1/3 vesting at the end of year three;
Three-year vesting with  1/2 cliff vesting after 18 and 36 months;
Three-year vesting with 2/3 and 1/3 vesting cliff vesting after 24 and 36 months;

each year;

Three-year vesting with 2/3 and 1/3 vesting after 24 and 36 months;
Three-year vesting with  1/4, 7/20, 1/5,  and  1/5 of the shares cliff vesting respectively at the end of each of the first 6 months, 1st, 2nd, and 3rd
Three-year vesting with 1/4, 7/20, 1/5, and 1/5 of the shares vesting respectively at the end of each of the first 6 months, 1st, 2nd, and 3rd years;
40 month vesting with 1/3 cliff vesting after 16, 28, and 40 months;
41 month vesting with 1/3 cliff vesting after 17, 29 and 41 months;
Four-year vesting with  1/4 cliff vesting at the end of each year;
51Four-year vesting with 1/4 vesting at the end of each year or;
42 month vesting with 2/5, 7/20, 1/10, 3/10, 3/10, 3/105, 1/20 of the shares cliff vesting respectively after 15, 27, 39 and 51 months or;6, 18, 30, 42 months.
Five-year vesting with  1/9,  2/9,  3/9,  2/9 and  1/9 of the shares cliff vesting respectively at the end of each of the 1st, 2nd, 3rd, 4th, and 5th years.


Each restricted stock rightunit granted reduces the number of shares available for grant by 1.43 shares under our Equity Plan. The following table summarizes our restricted stock rightsunits activity, excluding market-based restricted stock unit activity which is discussed below, for the fiscal year ended March 31, 20162017: 
 
Restricted
Stock Rights
(in thousands)
 
Weighted-
Average Grant
Date Fair Values
 
Restricted
Stock Units
(in thousands)
 
Weighted-
Average Grant
Date Fair Values
Balance as of March 31, 2015 10,855
 $26.20
Balance as of March 31, 2016 7,157
 $44.04
Granted 3,035
 64.40
 2,734
 76.60
Vested (5,809) 22.65
 (4,126) 37.28
Forfeited or cancelled (924) 35.78
 (612) 58.34
Balance as of March 31, 2016 7,157
 $44.04
Balance as of March 31, 2017 5,153
 $65.03

The grant date fair value of restricted stock rightsunits is based on the quoted market price of our common stock on the date of grant. The weighted-average grant date fair values of restricted stock rightsunits granted during fiscal years 2017, 2016, 2015, and 20142015 were $64.4076.60, $37.2264.40 and $23.01$37.22 respectively. The fair values of restricted stock rightsunits that vested during fiscal years 2017, 2016, 2015, and 20142015 were $372320 million, $209372 million and $163$209 million, respectively.
Market-Based Restricted Stock Units
Our market-based restricted stock units vest contingent upon the achievement of pre-determined market and service conditions. If these market conditions are not met but service conditions are met, the market-based restricted stock units will not vest; however, any compensation expense we have recognized to date will not be reversed. The number of shares of common stock to be receivedissued at vesting will range from zero percent to 200 percent of the target number of market-based restricted stock units based on our total stockholder return (“TSR”) relative to the performance of companies in the NASDAQ-100 Index for each measurement period, generally over a one-year, two-year cumulative and three-year cumulative period. In the table below, we present shares granted at 100 percent of target of the number of market-based restricted stock units that may potentially vest. The maximum number of shares of common stock that could vest is approximately 0.8 million forissuable upon the vesting of all market-based restricted stock units granted during the fiscal year 20162017. is approximately 0.7 million. As of March 31, 2016,2017, the maximum number of shares that could vest is approximately 1.3 million forissuable upon the vesting of all market-based restricted stock units outstanding.outstanding is approximately 1.3 million.
The following table summarizes our market-based restricted stock unit activity for the year ended March 31, 20162017: 
 
Market-Based
Restricted  Stock
Units
(in thousands)
 
Weighted-
Average  Grant
Date Fair Value
 
Market-Based
Restricted  Stock
Units
(in thousands)
 
Weighted-
Average  Grant
Date Fair Value
Balance as of March 31, 2015 663
 $31.82
Balance as of March 31, 2016 636
 $64.49
Granted 395
 79.81
 353
 98.04
Vested (742) 25.77
 (558) 50.08
Vested above target 371
 25.77
 238
 44.99
Forfeited or cancelled (51) 40.10
 (28) 84.94
Balance as of March 31, 2016 636
 $64.49
Balance as of March 31, 2017 641
 $87.37
The weighted-average grant date fair values of market-based restricted stock units granted during fiscal years 2017, 2016, and 2015 were $98.04, $79.81, and 2014 were $79.81, $48.14, and $30.18, respectively. The fair values of market-based restricted stock units that vested during fiscal years 2017, 2016, and 2015 and 2014 were $42 million, $47 million, and $23 million, and $7 million, respectively.



ESPP
Pursuant to our ESPP, eligible employees may authorize payroll deductions of between 2 percent and 10 percent of their compensation to purchase shares of common stock at 85 percent of the lower of the market price of our common stock on the date of commencement of the applicable offering period or on the last day of each six-month purchase period.







During fiscal year 2016, we issued approximately 0.9 million shares under theThe following table summarizes our ESPP with purchase prices ranging from $32.16 to $54.78. During fiscal year 2015, we issued approximately 1.4 million shares under the ESPP with exercise pricesactivity for purchase rights ranging from $22.64 to $32.16. During fiscal year 2014, we issued approximately 2.2 million shares under the ESPP with exercise prices for purchase rights ranging from $11.33 to $22.64. During fiscal years ended March 31, 2017, 2016 2015, and 20142015:, the estimated weighted-average fair values of purchase rights were $12.97, $8.26 and $4.67, respectively.
  Shares Issued
(in millions)
 Exercise Prices for Purchase Rights Weighted-Average Fair Values of Purchase Rights
Fiscal Year 2015 1.4
 $22.64 - $32.16 $8.26
Fiscal Year 2016 0.9
 $32.16 - $54.78 $12.97
Fiscal Year 2017 0.7
 $54.60 - $67.56 $17.93
The fair values were estimated on the date of grant using the Black-Scholes valuation model. We issue new common stock out of the ESPP’s pool of authorized shares. As of March 31, 2016, 5.22017, 7.4 million shares were available for grant under our ESPP.
Deferred Compensation Plan
We have a Deferred Compensation Plan (“DCP”) for the benefit of a select group of management or highly compensated employees and directors, which is unfunded and intended to be a plan that is not qualified within the meaning of section 401(a) of the Internal Revenue Code. The DCP permits the deferral of the annual base salary and/or director cash compensation up to a maximum amount. The deferrals are held in a separate trust, which has been established by us to administer the DCP. The trust is a grantor trust and the specific terms of the trust agreement provide that the assets of the trust are available to satisfy the claims of general creditors in the event of our insolvency. The assets held by the trust are classified as trading securities and are held at fair value on our Consolidated Balance Sheets. The assets and liabilities of the DCP are presented in other assets and other liabilities on our Consolidated Balance Sheets, respectively, with changes in the fair value of the assets and in the deferred compensation liability recognized as compensation expense. The estimated fair value of the assets was $8 million and $9$8 million as of March 31, 20162017 and 2015,2016, respectively. As of March 31, 2017 and 2016, and 2015, $8$9 million and $9 million were recorded, respectively, to recognize undistributed deferred compensation due to employees.
401(k) Plan, Registered Retirement Savings Plan and ITP Plan
We have a 401(k) plan covering substantially all of our U.S. employees, a Registered Retirement Savings Plan covering substantially all of our Canadian employees, and an ITP pension plan covering substantially all our Swedish employees. These plans permit us to make discretionary contributions to employees’ accounts based on our financial performance. We contributed an aggregate of $2728 million, $27 million and $16$27 million to these plans in fiscal years 2017, 2016, 2015, and 20142015, respectively.
Stock Repurchase Program

In May 2014, a special committeeSpecial Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a two-year program to repurchase up to $750 million of our common stock. Since inception, we have repurchased approximately 9.2 million shares for approximately $394 million under this program. This program was superseded and replaced by a new stock repurchase program approved in May 2015.

In May 2015, our Board of Directors authorized a program to repurchase up to $1 billion of our common stock. We repurchased approximately 6.5 million and 6.9 million shares for approximately $508 million and $461 million under this program, respectively, during the fiscal years ended March 31, 2017 and 2016. As of March 31, 2017, $31 million remained available for repurchase under this program. We completed repurchases under the May 2015 program in April 2017.

In February 2016, our Board of Directors authorized a $500 million stock repurchase program. This program was incremental to the two-year $1 billion stock repurchase program announced in May 2015. We repurchased approximately 7.8 million shares for approximately $500 million under this program. We completed repurchases under the February 2016 program during the quarter ended March 31, 2016.
In May 2017, a Special Committee of our Board of Directors, on behalf of the full Board of Directors, authorized a new program to repurchase up to $1.2 billion of our common stock. This stock repurchase program which expires on May 31, 2017, supersedes and replaces the stock repurchase authorization approved in May 2014.2019. Under this program, we may purchase stock in the open market or through privately-negotiated transactions in accordance with applicable securities laws, including pursuant to pre-arranged stock trading plans. The timing and actual amount of the stock repurchases will depend on several factors including price, capital availability, regulatory requirements, alternative investment opportunities and other market conditions. We are not obligated to repurchase anya specific number of shares under this program and it may be modified, suspended or discontinued at any time. We repurchased approximately 6.9 millionare actively repurchasing shares for approximately $461 million under this program during fiscal year 2016. We continue to actively repurchase shares.

In February 2016, we announced a new $500 million stock repurchase program. This new program was incremental to the existing two-year $1 billion stock repurchase program announced in May 2015. We completed repurchases under the February 2016 program during the quarter ended March 31, 2016. We repurchased approximately 7.8 million shares for approximately $500 million under this new program.




The following table summarizes total shares repurchased during fiscal years 2017, 2016, and 2015:2015:
 May 2014 Program May 2015 Program February 2016 Program Total
(In millions)Shares Amount Shares Amount Shares Amount Shares Amount
Fiscal Year 20158.2
 $337
 
 $
 
 $
 8.2
 $337
Fiscal Year 20161.0
 $57
 6.9
 $461
 7.8
 $500
 15.7
 $1,018

During fiscal year 2014, we did not repurchase any shares of our common stock.
 May 2014 Program May 2015 Program February 2016 Program Total
(In millions)Shares Amount Shares Amount Shares Amount Shares Amount
Fiscal Year 20158.2
 $337
 
 $
 
 $
 8.2
 $337
Fiscal Year 20161.0
 $57
 6.9
 $461
 7.8
 $500
 15.7
 $1,018
Fiscal Year 2017
 $
 6.5
 $508
 
 $
 6.5
 $508

(16)(14)  INTEREST AND OTHER INCOME (EXPENSE), NET
Interest and other income (expense), net, for the fiscal years ended March 31, 2017, 2016 2015 and 20142015 consisted of (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142017 2016 2015
Loss on conversion of Convertible Notes$(10) $
 $
$
 $(10) $
Interest expense(28) (31) (30)(47) (28) (31)
Interest income15
 10
 5
25
 15
 10
Net gain (loss) on foreign currency transactions(14) (62) 4
(40) (14) (62)
Net gain (loss) on foreign currency forward contracts15
 59
 (5)46
 15
 59
Other income, net1
 1
 
2
 1
 1
Interest and other income (expense), net$(21) $(23) $(26)$(14) $(21) $(23)

(17)(15)  EARNINGS PER SHARE
The following table summarizes the computations of basic earnings per share (“Basic EPS”) and diluted earnings per share (“Diluted EPS”). Basic EPS is computed as net income divided by the weighted-average number of common shares outstanding for the period. Diluted EPS reflects the potential dilution that could occur from common shares issuable through stock-based compensation plans including stock options, restricted stock, restricted stock units, common stock through our ESPP purchase rights, warrants, and other convertible securities using the treasury stock method.
 
Year Ended March 31,Year Ended March 31,
(In millions, except per share amounts)2016 2015 20142017 2016 2015
Net income$1,156
 $875
 $8
$967
 $1,156
 $875
Shares used to compute earnings per share:          
Weighted-average common stock outstanding — basic310
 311
 308
303
 310
 311
Dilutive potential common shares related to stock award plans and from assumed exercise of stock options6
 9
 8
4
 6
 9
Dilutive potential common shares related to the Convertible Notes6
 4
 
1
 6
 4
Dilutive potential common shares related to the Warrants8
 1
 
6
 8
 1
Weighted-average common stock outstanding — diluted330
 325
 316
314
 330
 325
Earnings per share:          
Basic$3.73
 $2.81
 $0.03
$3.19
 $3.73
 $2.81
Diluted$3.50
 $2.69
 $0.03
$3.08
 $3.50
 $2.69

For the fiscal yearyears ended March 31, 2017 and 2016, an immaterial amount of options to purchase, restricted stock units and
restricted stock to be released were excluded from the treasury stock method computation of diluted shares as their inclusion
would have had an antidilutive effect.



For the fiscal yearsyear ended March 31, 2015, and 2014, stock options to purchase, restricted stock units and restricted stock to be released in the amount of 3 million shares and 4 million shares, respectively, were excluded from the treasury stock method computation of diluted shares as their inclusion would have had an antidilutive effect.
For the fiscal year ended March 31, 2014, potentially dilutive shares of common stock related to our 0.75% Convertible Senior Notes due 2016 issued during the fiscal year 2012, which have a conversion price of $31.74 per share and the associated Warrants, which have a conversion price of $41.14 per share, were excluded from the computation of Diluted EPS as their inclusion would have had an antidilutive effect resulting from the conversion price. The associated Convertible Note Hedge was excluded from the computation of diluted shares as the impact is always considered antidilutive. See Note 12 for additional information related to our 0.75% Convertible Senior Notes due 2016 and related Convertible Note Hedge and Warrants.


(18)(16)  SEGMENT INFORMATION
Our reporting segment is based upon: our internal organizational structure; the manner in which our operations are managed; the criteria used by our Chief Executive Officer, our Chief Operating Decision Maker (“CODM”), to evaluate segment performance; the availability of separate financial information; and overall materiality considerations. Our CODM currently reviews total company operating results to assess overall performance and allocate resources.
The following table summarizes the financial performance As of our current segment operating profit and a reconciliation to our consolidated operating income for the fiscal years ended March 31, 2016, 2015 and 2014 (in millions):
 Year Ended March 31,
 2016 2015 2014
Segment:     
Net revenue before revenue deferral$4,566
 $4,319
 $4,021
Depreciation(119) (126) (126)
Other expenses(3,147) (3,117) (3,178)
Segment operating profit1,300
 1,076
 717
Reconciliation to consolidated operating income:     
Other:     
Revenue deferral(3,783) (3,536) (3,350)
Recognition of revenue deferral3,613
 3,732
 2,904
Amortization of intangibles(54) (66) (76)
Acquisition-related contingent consideration
 3
 35
Restructuring and other charges
 
 1
Stock-based compensation(178) (144) (150)
Loss on licensed intellectual property commitment

 (122) 
Other expenses
 5
 (48)
Consolidated operating income$898
 $948
 $33

Our segment profit differs from consolidated operating income primarily due to the exclusion of (1) the deferral of net revenue related to online-enabled games (see Note 10 for additional information regarding deferred net revenue (online-enabled games)), (2) certain non-cash costs such as stock-based compensation, (3) acquisition-related expenses such as amortization of intangibles and acquisition-related contingent consideration, and (4) other significant non-recurring costs that may not be indicative of the company’s core business, operating results or future outlook. Our CODM reviews assets on a consolidated basis and not on a segment basis.

Net revenue before revenue deferral is used internally to evaluate our operating performance, when planning, forecasting and analyzing future periods, and when assessing the performance of our management team. Net revenue before revenue deferral excludes the impact of revenue deferral and the recognition of revenue deferral on net revenue related to sales of online-enabled games and content.

Revenue deferral generally relates to sales of online-enabled games and content for which we do not have VSOE for unspecified updates to be delivered after the initial sale or for which2017, we have a continuing service obligation. Fluctuations in the revenue deferral are largely dependent upon the amounts of products that we sell with the online features and services previously discussed, while the recognition of revenue deferral for a period is also dependent upon (1) the amount deferred, (2) the period of time the software-related offerings and service obligations are to be provided, and (3) the timing of the sale. Our


sales are generally deferred and recognized over an estimated nine-month period beginning in the month after shipment for physical games sold through retail and an estimated six-month period for digitally delivered games and content, and therefore, the related revenue recognized during any fiscal quarter is primarily due to sales that occurred during the preceding six-month period for digitally delivered games and content, and the preceding nine-month period for physical games sold through retail.only one reportable segment, which represents our only operating segment.
Information about our total net revenue by revenue composition and by platform for the fiscal years ended March 31, 2017, 2016 2015 and 20142015 is presented below (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142017 2016 2015
Digital$2,874
 $2,409
 $2,199
Packaged goods and other$1,987
 $2,316
 $1,742
1,971
 1,987
 2,316
Digital2,409
 2,199
 1,833
Net revenue$4,396
 $4,515
 $3,575
$4,845
 $4,396
 $4,515

Packaged goods revenue includes sales of software that is distributed physically. This includes (1) sales of our internally-developed and co-published game software distributed physically through traditional channels such as brick and mortar retailers, (2) our software licensing revenue from third parties (for example, makers of console platforms, personal computers or computer accessories) who include certain of our products for sale with their products (“OEM bundles”), and (3) sales through our Switzerland distribution business. Other revenue includes our non-software licensing revenue.

Digital revenue includes full-game downloads, extra content, subscriptions, advertising and other, and mobile revenue. Digital revenue includes internally-developed and co-published game software distributed through our direct-to-consumer platform Origin, distributed wirelessly through mobile carriers, or licensed to our third-party publishing partners who distribute our games digitally.
Year Ended March 31,Year Ended March 31,
2016 2015 20142017 2016 2015
Platform net revenue          
Xbox One, PlayStation 4$2,183
 $1,505
 $196
$3,056
 $2,183
 $1,505
Xbox 360, PlayStation 3752
 1,485
 1,779
331
 752
 1,485
Other consoles7
 21
 30
3
 7
 21
Total consoles2,942
 3,011
 2,005
3,390
 2,942
 3,011
PC / Browser814
 878
 1,020
773
 814
 878
Mobile548
 504
 400
627
 548
 504
Other92
 122
 150
55
 92
 122
Net revenue$4,396
 $4,515
 $3,575
$4,845
 $4,396
 $4,515
Information about our operations in North America and internationally as of and for the fiscal years ended March 31, 2017, 2016 2015 and 20142015 is presented below (in millions): 
Year Ended March 31,Year Ended March 31,
2016 2015 20142017 2016 2015
Net revenue from unaffiliated customers          
North America$1,907
 $1,956
 $1,510
$2,119
 $1,907
 $1,956
International2,489
 2,559
 2,065
2,726
 2,489
 2,559
Total$4,396
 $4,515
 $3,575
$4,845
 $4,396
 $4,515


As of March 31,As of March 31,
2016 20152017 2016
Long-lived assets      
North America$1,727
 $1,809
$369
 $368
International479
 474
65
 71
Total$2,206
 $2,283
$434
 $439
We attribute net revenue from external customers to individual countries based on the location of the legal entity that sells the products and/or services. Note that revenue attributed to the legal entity that makes the sale is often not the country where the consumer resides. For example, revenue generated by our Swiss legal entities includes digital revenue from consumers who reside outside of Switzerland, including consumers who reside outside of Europe. Revenue generated by our Swiss legal entities during fiscal years 2017, 2016, and 2015 and 2014 represents $1,886 million, $1,643 million and $1,462 million and $1,171 million or 39 percent, 37 percent 32 percent and 3332 percent of our total net revenue, respectively. Revenue generated in the United States represents over 99 percent of our total North America net revenue. There were no other countries with net revenue greater than 10 percent.
In fiscal year 2017, our direct sales to Sony and Microsoft represented approximately 19 percent and 17 percent of total net revenue, respectively. In fiscal year 2016, our direct sales to Sony and Microsoft represented approximately 16 percent and 14 percent of total net revenue, respectively. In fiscal year 2015, our direct sales to Microsoft and GameStop Corp. represented approximately 10 percent of total net revenue. Our direct sales to GameStop Corp. represented approximatelyand 11 percent, and 13 percent of total net revenue, in fiscal years 2015 and 2014, respectively.
(19)(18)  QUARTERLY FINANCIAL AND MARKET INFORMATION (UNAUDITED) 
Quarter Ended 
Year
Ended
Quarter Ended 
Year
Ended
(In millions, except per share data)June 30 September 30 December 31 March 31 June 30 September 30 December 31 March 31 
Fiscal 2017 Consolidated         
Net revenue$1,271
 $898
 $1,149
 $1,527
 $4,845
Gross profit1,092
 497
 633
 1,325
 3,547
Operating income (loss)560
 (49) (4) 717
 1,224
Net income (loss)440

(38)
(1)
566

967
Common Stock         
Earnings (loss) per share — Basic$1.46
 $(0.13) $ (0.00)
 $1.84
 $3.19
Earnings (loss) per share — Diluted$1.40
 $(0.13) $ (0.00)
 $1.81
 $3.08
Common stock price per share         
High$77.25
 $85.40
 $85.56
 $91.51
 $91.51
Low$61.85
 $75.38
 $75.58
 $78.64
 $61.85
Fiscal 2016 Consolidated                  
Net revenue$1,203
 $815
 $1,070
 $1,308
 $4,396
$1,203
 $815
 $1,070
 $1,308
 $4,396
Gross profit1,030
 406
 524
 1,082
 3,042
1,030
 406
 524
 1,082
 3,042
Operating income (loss)512
 (119) (31) 536
 898
512
 (119) (31) 536
 898
Net income (loss)442

(140)
(45)
899
(a)1,156
442

(140)
(45)
899
(a)1,156
Common Stock                  
Earnings (loss) per share — Basic$1.42
 $(0.45) $(0.14) $2.93
 $3.73
$1.42
 $(0.45) $(0.14) $2.93
 $3.73
Earnings (loss) per share — Diluted$1.32
 $(0.45) $(0.14) $2.79
 $3.50
$1.32
 $(0.45) $(0.14) $2.79
 $3.50
Common stock price per share                  
High$68.00
 $75.16
 $76.77
 $70.83
 $76.77
$68.00
 $75.16
 $76.77
 $70.83
 $76.77
Low$56.03
 $63.43
 $65.04
 $55.50
 $55.50
$56.03
 $63.43
 $65.04
 $55.50
 $55.50
Fiscal 2015 Consolidated         
Net revenue$1,214
 $990
 $1,126
 $1,185
 $4,515
Gross profit847
 563
 725
 951
 3,086
Operating income362
 24
 162
 400
 948
Net income335

3

142

395

875
Common Stock         
Earnings per share — Basic$1.07
 $0.01
 $0.46
 $1.27
 $2.81
Earnings per share — Diluted$1.04
 $0.01
 $0.44
 $1.19
 $2.69
Common stock price per share         
High$37.15
 $38.42
 $48.33
 $58.24
 $58.24
Low$26.67
 $33.31
 $32.62
 $45.96
 $26.67
(a)Net income includes an income tax benefit recorded in the fourth quarter of fiscal year 2016 for the reversal of a significant portion of our deferred tax valuation allowance.
Our common stock is traded on the NASDAQ Global Select Market under the symbol “EA”. The prices for the common stock in the table above represent the high and low closing sales prices as reported on the NASDAQ Global Select Market.


Report of Independent Registered Public Accounting Firm
The Board of Directors and Stockholders
Electronic Arts Inc.:
We have audited the accompanying consolidated balance sheets of Electronic Arts Inc. and subsidiaries (the Company) as of April 1, 2017 and April 2, 2016, and March 28, 2015, and the related consolidated statements of operations, comprehensive income, (loss), stockholders’ equity, and cash flows for each of the years in the three-year period ended April 2, 2016.1, 2017. In connection with our audits of the consolidated financial statements, we also have audited the related financial statement schedule. We also have audited the Company’s internal control over financial reporting as of April 2, 2016,1, 2017, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s management is responsible for these consolidated financial statements, and financial statement schedule, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control over Financial Reporting appearing under Item 9A. Our responsibility is to express an opinion on the Company’sthese consolidated financial statements and financial statement schedule and an opinion on the Company’s internal control over financial reporting based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the consolidated financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Electronic Arts Inc. and subsidiaries as of April 1, 2017 and April 2, 2016, and March 28, 2015, and the results of their operations and their cash flows for each of the years in the three-year period ended April 2, 2016,1, 2017, in conformity with U.S. generally accepted accounting principles, and the related financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, presents fairly, in all material respects, the information set forth therein. Also in our opinion, Electronic Arts Inc. maintained, in all material respects, effective internal control over financial reporting as of April 2, 2016,1, 2017, based on criteria established in Internal Control - Integrated Framework (2013) issued by COSO.

/s/ KPMG LLP
Santa Clara, California
May 26, 201624, 2017





Item 9:     Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Not applicable.
Item 9A:     Controls and Procedures
Definition and Limitations of Disclosure Controls
Our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”))Act) are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed under the Exchange Act, such as this report, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures are also designed to ensure that such information is accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. Our management evaluates these controls and procedures on an ongoing basis.
There are inherent limitations to the effectiveness of any system of disclosure controls and procedures. These limitations include the possibility of human error, the circumvention or overriding of the controls and procedures and reasonable resource constraints. In addition, because we have designed our system of controls based on certain assumptions, which we believe are reasonable, about the likelihood of future events, our system of controls may not achieve its desired purpose under all possible future conditions. Accordingly, our disclosure controls and procedures provide reasonable assurance, but not absolute assurance, of achieving their objectives.
Evaluation of Disclosure Controls and Procedures
Our Chief Executive Officer and our Chief Financial Officer, after evaluating the effectiveness of our disclosure controls and procedures, believe that as of the end of the period covered by this report, our disclosure controls and procedures were effective in providing the requisite reasonable assurance that material information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding the required disclosure.
Management’s Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act.
Our internal control over financial reporting is designed to provide reasonable, but not absolute, assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance with generally accepted accounting principles. There are inherent limitations to the effectiveness of any system of internal control over financial reporting. These limitations include the possibility of human error, the circumvention or overriding of the system and reasonable resource constraints. Because of its inherent limitations, our internal control over financial reporting may not prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become inadequate because of changes in conditions, or that the degree of compliance with our policies or procedures may deteriorate.
Our management assessed the effectiveness of our internal control over financial reporting as of the end of our most recently completed fiscal year. In making its assessment, management used the criteria set forth in Internal Control-Integrated Framework (2013), issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on this assessment, our management believes that, as of the end of our most recently completed fiscal year, our internal control over financial reporting was effective.
KPMG LLP, our independent registered public accounting firm, has issued an auditors’ report on the effectiveness of our internal control over financial reporting. That report appears on page 81.80.
Changes in Internal Control over Financial Reporting
There has been no change in our internal controls over financial reporting identified in connection with our evaluation that occurred during the fiscal quarter ended March 31, 20162017 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
Item 9B:     Other Information
None.


PART III

Item 10:     Directors, Executive Officers and Corporate Governance
The information required by Item 10, other than the information regarding executive officers, which is included in Part I, Item 1 of this report, is incorporated herein by reference to the information to be included in our 20162017 Proxy under the heading “Board of Directors & Corporate Governance.” The information regarding compliance with Section 16 compliance16(c) of the Exchange Act is incorporated herein by reference to the information to be included in the 2017 Proxy Statement under the headingsub-heading “Section 16(a) Beneficial Ownership Reporting Compliance.”
 
Item 11:     Executive Compensation
The information required by Item 11 is incorporated herein by reference to the information to be included in the 20162017 Proxy, under the headings “Compensation of Directors,”“Director Compensation and Stock Ownership Guidelines” and “Compensation Discussion and Analysis,”Analysis” and “Executive Compensation” and the subheadings “Committee Report on Executive Compensation” and “Compensation Committee Interlocks and Insider Participation.”
 
Item 12:     Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The information required by Item 12 is incorporated herein by reference to the information to be included in the 20162017 Proxy under the headings “Equity Compensation Plan Information” andheading “Security Ownership of Certain Beneficial Owners and Management.Management” and the subheading “Equity Compensation Plan Information.
 
Item 13:     Certain Relationships and Related Transactions, and Director Independence
The information required by Item 13 is incorporated herein by reference to the information to be included in the 20162017 Proxy under the headingssub-headings “Director Independence,” and “Certain Relationships and Related Person Transactions.”
 
Item 14:     Principal Accounting Fees and Services
The information required by Item 14 is incorporated herein by reference to the information to be included in Proposal 4 of the 20162017 Proxy under the subheadingsub-headings “Fees of Independent Auditors.Auditors” and “Pre-Approval Procedures.
 
PART IV
Item 15:     Exhibits, Financial Statement Schedules
(a)Documents filed as part of this report
1.   Financial Statements: See Index to Consolidated Financial Statements under Item 8 on Page 42 of this report.
2.   Financial Statement Schedule: See Schedule II on Page 8584 of this report.
3.   Exhibits: The exhibits listed in the accompanying index to exhibits on Page 8685 are filed or incorporated by reference as part of this report.


SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 ELECTRONIC ARTS INC.
   
 By:/s/    Andrew Wilson
  Andrew Wilson
  Chief Executive Officer
  Date: May 26, 201624, 2017
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated and on the 24th of May 2017.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated and on the 26th of May 2016.
Name Title
   
/s/    Andrew Wilson Chief Executive Officer
Andrew Wilson  
   
/s/ Blake Jorgensen Executive Vice President,
Blake Jorgensen Chief Financial Officer
   
/s/    Kenneth A. Barker Senior Vice President,
Kenneth A. Barker Chief Accounting Officer
  (Principal Accounting Officer)
   
Directors:  
/s/    Lawrence F. Probst III Chairman of the Board
Lawrence F. Probst III  
   
/s/ Leonard S. Coleman Director
Leonard S. Coleman  
   
/s/    Jay C. Hoag Director
Jay C. Hoag  
   
/s/    Jeffrey T. Huber Director
Jeffrey T. Huber  
   
/s/    Vivek Paul Director
Vivek Paul  
   
/s/    Talbott RocheDirector
Talbott Roche

/s/    Richard A. Simonson Director
Richard A. Simonson  
   
/s/    Luis A. Ubiñas Director
Luis A. Ubiñas  
   
/s/ Denise F. Warren Director
Denise F. Warren  
   
/s/    Andrew Wilson Director
Andrew Wilson  


ELECTRONIC ARTS INC. AND SUBSIDIARIES
SCHEDULE II
VALUATION AND QUALIFYING ACCOUNTS
Years Ended March 31, 2017, 2016 2015 and 20142015
(In millions)
 
Allowance for Doubtful Accounts,
Price Protection and Returns
Balance at
Beginning
of Period
 
Charged to
Revenue,
Costs and
Expenses
 
Charged
(Credited)
to Other
Accounts(a)
 
Deductions(b)
 
Balance at
End of
Period
Balance at
Beginning
of Period
 
Charged to
Revenue,
Costs and
Expenses
 
Charged
(Credited)
to Other
Accounts(a)
 
Deductions(b)
 
Balance at
End of
Period
Year Ended March 31, 2017$159
 298
 (8) (304) $145
Year Ended March 31, 2016$140
 269
 11
 (261) $159
$140
 269
 11
 (261) $159
Year Ended March 31, 2015$186
 361
 (66) (341) $140
$186
 361
 (66) (341) $140
Year Ended March 31, 2014$200
 321
 37
 (372) $186
 
(a)Primarily other reclassification adjustments and the translation effect of using the average exchange rate for expense items and the year-end exchange rate for the balance sheet item (allowance account).

(b)Primarily the utilization of returns allowance and price protection reserves.





ELECTRONIC ARTS INC.
20162017 FORM 10-K ANNUAL REPORT
EXHIBIT INDEX
   
  
 Incorporated by Reference  
Filed
Herewith
Number  Exhibit Title Form  File No.  Filing Date  
3.01 Amended and Restated Certificate of Incorporation 10-Q 000-17948 11/3/2004   
           
3.02 Amended and Restated Bylaws 8-K8-K/A 000-17948 5/23/27/2016   
       
4.01 Specimen Certificate of Registrant’s Common Stock 10-K 000-17948 5/22/2009   
       
4.02Indenture (including form of Notes) with respect to EA’s 0.75% Convertible Senior Notes due 2016 dated as of July 20, 2011 by and between Electronic Arts Inc. and U.S. Bank National Association, as trustee8-K000-179487/20/2011
    
4.034.02 Indenture, dated as of February 24, 2016 by and between Electronic Arts Inc. and U.S. Bank National Association, as trusteeTrustee 8-K 000-17948 2/24/2016  
           
4.044.03 First Supplemental Indenture, (including form of Notes) with respect to EA’s 3.700% Senior Notes due 2021 and 4.800% Senior Notes due 2026, dated as of February 24, 2016, by and between Electronic Arts Inc. and U.S. Bank National Association, as trusteeTrustee 8-K 000-17948 2/24/2016  
       
10.01* Form of Indemnity Agreement with Directors 10-K 000-17948 6/4/2004   
       
10.02* Electronic Arts Inc. Executive Bonus Plan 8-K 000-17948 7/27/20128/1/2016   
       
10.03* Electronic Arts Inc. Deferred Compensation Plan 10-Q 000-17948 8/6/2007   
       
10.04* Electronic Arts Inc. Key Employee ContinuityChange in Control Plan, dated as of February 9, 2017 10-Q8-K 000-17948 2/5/201315/2017   
       
10.05* First Amendment to the Electronic Arts Deferred Compensation Plan, as amended and restated 10-K 000-17948 5/22/2009   
       
10.06* EA Bonus Plan 8-K 000-17948 5/22/2015  
       
10.07* EA Bonus Plan Fiscal Year 20162017 Addendum 8-K 000-17948 5/22/20156/28/2016  
       
10.08*Form of 2014 Performance-Based Restricted Stock Unit Agreement10-K000-179485/21/2014
10.09* Form of 2015 Performance-Based Restricted Stock Unit Agreement 8-K 000-17948 5/22/2015  
        
10.10*10.09* Form of 2016 Performance-Based Restricted Stock Unit Agreement 8-K 000-17948 5/23/2016
10.10*Form of 2017 Performance-Based Restricted Stock Unit Agreement8-K000-179485/22/2017  
           
10.11* 2000 Equity Incentive Plan, as amended, and related documents 8-K 000-17948 8/1/20132016  
       
10.12* 2000 Employee Stock Purchase Plan, as amended 8-K 000-17948 8/1/20132016  
          
10.13* Offer Letter for Employment at Electronic Arts Inc. to Andrew Wilson, dated September 15, 2013 8-K 000-17948 9/17/2013  
           
10.14* Offer Letter for Employment at Electronic Arts Inc. to Blake Jorgensen, dated July 25, 2012 8-K 000-17948 7/31/2012  
           
10.15* Offer Letter for Employment at Electronic Arts Inc. to Ken Moss, dated June 6, 2014 10-Q 000-17948 8/5/2014  
10.16*Offer Letter for Employment at Electronic Arts Inc. to Chris Bruzzo, dated July 21, 201410-Q000-1794811/4/2014
10.17*Offer Letter for Employment at Electronic Arts Inc. to Mala Singh, dated August 27, 201610-Q000-1794811/8/2016


   
  
 Incorporated by Reference  
Filed
Herewith
Number  Exhibit Title Form  File No.  Filing Date  
10.16*Offer Letter for Employment at Electronic Arts Inc. to Chris Bruzzo, dated July 21, 201410-Q000-1794811/4/2014
10.17*10.18* Employment Agreement for Patrick Söderlund, dated September 17, 2013 10-Q 000-17948 11/5/2013   
           
10.18*Transition Agreement for Lucy Bradshaw, dated September 22, 201510-Q000-1794811/10/2015
10.19 Lease agreement between ASP WT, L.L.C. (“Landlord”) and Tiburon Entertainment, Inc. for space at Summit Park I, dated June 15, 2004 10-Q 000-17948 8/3/2004   
           
10.20 First amendment to lease, dated December 13, 2005, by and between Liberty Property Limited Partnership, a Pennsylvania limited partnership and Electronic Arts - Tiburon, a Florida corporation f/k/a Tiburon Entertainment, Inc. 10-Q 000-17948 2/8/2006  
           
10.21 Second amendment to Lease, dated May 8, 2009, by and between Liberty Property Limited Partnership, a Pennsylvania limited partnership and Electronic Arts - Tiburon, a Florida corporation f/k/a Tiburon Entertainment, Inc. 10-Q 000-17948 8/10/2009   
           
10.22 Third amendment to lease, dated December 24, 2009, by and between Liberty Property Limited Partnership, a Pennsylvania limited partnership and Electronic Arts - Tiburon, a Florida corporation f/k/a Tiburon Entertainment, Inc. 10-Q 000-17948 2/9/2010   
           
10.23 Fourth Amendment to lease, dated May 16, 2014, by and between Liberty Property Limited Partnership, a Pennsylvania limited partnership and Electronic Arts - Tiburon, a Florida corporation f/k/a Tiburon Entertainment, Inc. 10-K 000-17948 5/21/2014   
           
10.24** 
First Amended North American Territory Rider to the Global PlayStation®3 Format Licensed Publisher Agreement, dated September 11, 2008, by and between the Electronic Arts Inc. and Sony Computer Entertainment America Inc.
 10-Q 000-17948 11/10/2009  
           
10.25** 
Sony Computer Entertainment Europe Limited Regional Rider to the Global PlayStation®3 Format Licensed Publisher Agreement, dated December 17, 2008, by and between EA International (Studio and Publishing) Limited and Sony Computer Entertainment Europe Limited
 10-Q 000-17948 11/10/2009   
       
10.26** 
Global PlayStation®3 Format Licensed Publisher Agreement, dated September 11, 2008, by and between the Electronic Arts Inc. and Sony Computer Entertainment America Inc.
 10-Q/A 000-17948 4/30/2010   
          
10.27** 
Global PlayStation®3 Format Licensed Publisher Agreement, dated December 17, 2008, by and between EA International (Studio and Publishing) Limited and Sony Computer Entertainment Europe Limited
 10-Q/A 000-17948 4/30/2010   
       
10.28** Xbox2 Publisher License Agreement, dated May 15, 2005, by and among Electronic Arts Inc., Electronic Arts C.V. and Microsoft Licensing, GP 10-Q/A 000-17948 4/30/2010   
           
10.29** Durango Publisher License Agreement, dated June 29, 2012, by and among Electronic Arts Inc., EA International (Studio & Publishing) Ltd., Microsoft Licensing, GP and Microsoft Corporation 10-K 000-17948 5/21/2014   
           
10.30 Form of Call OptionCredit Agreement, dated March 19, 2015, by and among Electronic Arts Inc., the lenders from time to time party thereto, and JPMorgan Chase Bank, N.A., as of July 14, 2011 between EA and each Option CounterpartyAdministrative Agent 8-K 000-17948 7/3/20/20112015  
 


      Incorporated by Reference  
Filed
Herewith
Number  Exhibit Title Form  File No.  Filing Date
10.31Form of Warrant Agreement dated July 14, 2011 between EA and each Option Counterparty8-K000-179487/20/2011
10.32Form of Additional Call Option Agreement dated July 18, 2011 between EA and each Option Counterparty8-K000-179487/20/2011
10.33Form of Additional Warrant Agreement dated as of July 18, 2011 between EA and each Option Counterparty8-K000-179487/20/2011
10.34Credit Agreement, dated March 19, 2015, by and among Electronic Arts Inc., the lenders from time to time party thereto, and JPMorgan Chase Bank, N.A., as Administrative Agent8-K000-179483/20/2015
  
12.1 Ratio of Earnings to Fixed Charges       X
           
21.1 Subsidiaries of the Registrant       X
23.1 Consent of KPMG LLP, Independent Registered Public Accounting Firm       X
           
31.1 Certification of Chief Executive Officer pursuant to Rule 13a-14(a) of the Exchange Act, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002       X
       
31.2 Certification of Chief Financial Officer pursuant to Rule 13a-14(a) of the Exchange Act, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002       X
       
Additional exhibits furnished with this report:        
       
32.1 Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002       X
       
32.2 Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002       X
        
101.INS
 XBRL Instance Document       X
       
101.SCH
 XBRL Taxonomy Extension Schema Document       X
          
101.CAL
 XBRL Taxonomy Extension Calculation Linkbase Document       X
       
101.DEF
 XBRL Taxonomy Extension Definition Linkbase Document       X
       
101.LAB
 XBRL Taxonomy Extension Label Linkbase Document       X
          
101.PRE
 XBRL Taxonomy Extension Presentation Linkbase Document       X
*Management contract or compensatory plan or arrangement.
**Confidential portions of these documents have been omitted and filed separately with the Securities and Exchange Commission pursuant to a request for confidential treatment that was granted in accordance with Exchange Act Rule 24b-2.
 
Attached as Exhibit 101 to this Annual Report on Form 10-K for the year ended March 31, 20162017 are the following formatted in eXtensible Business Reporting Language (“XBRL”): (1) Consolidated Balance Sheets, (2) Consolidated Statements of Operations, (3) Consolidated Statements of Comprehensive Income (Loss), (4) Consolidated Statements of Stockholders’ Equity, (5) Consolidated Statements of Cash Flows, and (6) Notes to Consolidated Financial Statements.


8887