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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K
   
þ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
  For the fiscal year ended January 28, 2012Fiscal Year Ended February 2, 2013
or
o TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
  
For the transition period from          to          
Commission file number 0-20243

ValueVision Media, Inc.
(Exact name of Registrant as Specified in Its Charter)
   
Minnesota
(State or Other Jurisdiction of Incorporation or Organization)
 
41-1673770
(I.R.S. Employer Identification No.)
6740 Shady Oak Road, Eden Prairie, MN
(Address of Principal Executive Offices)
 
55344-3433
(Zip Code)
952-943-6000
(Registrant’s Telephone Number, Including Area Code)
Securities registered under Section 12(b) of the Exchange Act:
Common Stock, $0.01 par value
Name of exchange on which registered: Nasdaq Global Market
Securities registered under Section 12(g) of the Exchange Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes o     No þ
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.  Yes o     No þ
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes þ     No o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes þ     No o
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large"large accelerated filer,” “accelerated filer”" "accelerated filer" and “smaller"smaller reporting company”company" in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer o
Accelerated filer þ
Non-accelerated filer o
Smaller reporting company o
 (Do not check if a smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.  Yes o     No þ
As of April 2, 48,561,305March 25, 2013, 49,139,361 shares of the registrant’s common stock were outstanding. The aggregate market value of the common stock held by non-affiliates of the registrant on July 30, 201127, 2012, based upon the closing sale price for the registrant’s common stock as reported by the Nasdaq Global Market on July 30, 201127, 2012 was approximately $290,612,28578,164,820. For purposes of determining such aggregate market value, all officers and directors of the registrant are considered to be affiliates of the registrant, as well as shareholders holding 10% or more of the outstanding common stock as reflected on Schedules 13D or 13G filed with the registrant. This number is provided only for the purpose of this annual report on Form 10-K and does not represent an admission by either the registrant or any such person as to the status of such person.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s definitive proxy statement to be filed with the Securities and Exchange Commission pursuant to Regulation 14A not later than 120 days after the close of its fiscal year ended January 28, 2012February 2, 2013 are incorporated by reference in Part III of this annual report on Form 10-K.

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VALUEVISION MEDIA, INC.
ANNUAL REPORT ON FORM 10-K

For the Fiscal Year Ended

January 28, 2012February 2, 2013
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CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING INFORMATION
This annual report on Form 10-K as well asand other materials filed by us with the Securities and Exchange Commission, and information included in oral statements or other written statements made or to be made by us, containscontain certain forward-looking statements"forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. AllAny statements other thancontained herein that are not statements of historical fact, including statements regarding guidance, industry prospects or future results of operations or financial position made in this report are forward-looking.

We often use words such as anticipates, believes, expects, intends and similar expressions to identify forward-looking statements. These statements are based on management’s current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer preferences, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; changes in the mix of products sold by us;ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales; pricing and gross profitsales margins; the level of cable and satellite distribution for our programming and the associated fees;fees or estimated cost savings from contract renegotiations; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties;parties with whom we have contractual relationships, and to successfully manage key vendor relationships; our ability to successfully manage and maintain our brand name and marketing initiatives; our ability to manage our operating expenses successfully and our working capital levels; our ability to remain compliant with our long-term credit facility covenants; the market demand for television station sales; our management and information systems infrastructure; challenges to our data and information security; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting our operations; the other risks identified under Item 1A (“Risk Factors”)(Risk Factors) in this annual report on Form 10-K; significant public events that are difficult to predict, such as widespread weather catastrophes or other significant television-covering events causing an interruption of television coverage or that directly compete with the viewership of our programming; and our ability to obtainemploy and retain key executives and employees. InvestorsYou are cautioned that allnot to place undue reliance on forward-looking statements, involve risk and uncertainty. The facts and circumstances that exist when any forward-looking statements are made and on which those forward-looking statements are based may significantly change inspeak only as of the future, thereby rendering the forward-looking statements obsolete.date of this filing. We are under no obligation (and expressly disclaim any such obligation) to update or alter our forward-looking statements whether as a result of new information, future events or otherwise.



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PART I

Item 1. Business
When we refer to “we,” “our,” “us”"we," "our," "us" or the “Company,”"Company," we mean ValueVision Media, Inc. and its subsidiaries unless the context indicates otherwise. ValueVision Media, Inc. is a Minnesota corporation with principal and executive offices located at 6740 Shady Oak Road, Eden Prairie, Minnesota 55344-3433. ValueVision Media, Inc. was incorporated on June 25, 1990. Our fiscal year ended February 2, 2013 is designated fiscal 2012, our fiscal year ended January 28, 2012 is designated fiscal 2011, and our fiscal year ended January 29, 2011 is designated fiscal 2010,. Fiscal 2012 contained 53 weeks and our fiscal year ended January 30, 2010 is designated 2011 and fiscal 20092010 both contained 52 weeks..


A. General
We are a multichannel electronic retailer that markets, sells and distributes products to consumers through TV, telephone, online, mobile and social media. Our primaryprincipal form of product exposure is our 24-hour television shopping network, ShopNBC, which is distributed primarily through cable and satellite affiliation agreements, and markets brand name and private label products in the categories of Jewelryjewelry & Watches; Homewatches; home & consumer electronics; beauty, health & fitness; and Electronics; Beauty, Healthfashion & Fitness; and Fashion & Accessories.accessories. We also operate ShopNBC.com, a comprehensive e-commerce platform that sells products appearing on our television shopping channel as well as an extended assortment of online-only merchandise. Our programming and products are also marketed via mobile devices, - including smartphones and tablets such as the iPad, and through the leading social media channels.
ShopNBC is distributed into approximately 81.584 million homes, primarily through cable and satellite affiliation agreements, agreements with telecommunications companies such as AT&T and Verizon and the purchase of month-to-month full- and part-time lease agreements of cable and broadcast television time. ShopNBC programming is also streamed live on the Internetinternet at www.ShopNBC.com and www.ShopNBC.tv.www.shopnbc.com. We also distribute our programming through a company-owned full power television station in Boston, Massachusetts and through leased carriage on a full power television station in Seattle, Washington.
We have an exclusive trademark license from NBCUniversal Media, LLC, formerly known as NBC Universal, Inc. ("NBCU"), (“NBCU”) for the worldwide use of an NBC-branded name through May 2012. Additionally, the agreement provides for a one-year extension to May 2013 upon the mutual agreement of both parties.period ending in January 2014. Pursuant to the license, we operate our television home shopping network and our Internet websites, ShopNBC.com and ShopNBC.tv.internet website, ShopNBC.com.
Multi-media Retailing
Our primary form of multi-media retailing is our live 24-hour television shopping network. ShopNBC is the third largest television shopping channel in the United States. ShopNBC.com is a comprehensive e-commerce website with complementary and web-only products. Net sales, including shipping and handling revenues, totaled $558.4586.8 million, $562.3558.4 million and $527.9562.3 million for fiscal 2012, fiscal 2011, and fiscal 2010 and fiscal 2009, respectively. Shoppers can interact and shop via a toll-free telephone number and place orders directly with us or enter an order on the ShopNBC.com website. Our television programming is produced at our Eden Prairie, Minnesota headquarters facility and is transmitted nationally via satellite to cable system operators, direct-to-home satellite providers, broadcast television station operators, and to our owned full power broadcast television station WWDP TV in Boston, Massachusetts.Massachusetts and through a leased full power broadcast television station in Seattle, Washington.
Products and Product Mix
Products sold on our multi-media platforms include primarilyprimarily: jewelry & watches, home & consumer electronics, beauty, health & fitness, and fashion & accessories. Historically jewelry and watches have been our largest merchandise categories. We are currently endeavoringworking to shift our product mix to include a more diversified product assortment in order to grow our new and active customer base. The following table shows our merchandise mix as a percentage of television home shopping and Internetinternet net merchandise sales for the years indicated by product category group:

Category Fiscal 2011 Fiscal 2010 Fiscal 2009
Merchandise Category Fiscal 2012 Fiscal 2011 Fiscal 2010
Jewelry & Watches 53% 52% 55% 52% 53% 52%
Home & Electronics 28% 32% 31%
Home & Consumer Electronics 27% 28% 32%
Beauty, Health & Fitness 12% 10% 7% 13% 12% 10%
Fashion & Accessories 7% 6% 7% 8% 7% 6%

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Jewelry & Watches.  FeaturingShopNBC features an assortment of high-quality gold, sterling silver, and platinum jewelry, ShopNBC offersoffering consumers the latest in fine and fashion jewelry. Additionally, ShopNBC hosts an extensive collection of men’s and women’s watches from classic to modern designs.

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Home & Consumer Electronics.  ShopNBC features the latest in home décor, bed and bath textiles, kitchen appliances, mattresses, dining accessories, and home furnishings that add functionality and style to any home. We give consumers accessspace. With consumer electronics, ShopNBC is always on the lookout to capitalize on the latest technology trends and solutions for today's consumer, direct from some of the world's most recognized electronic brands.
Beauty, Health & Fitness.  ShopNBC's beauty, health and fitness assortment features products that inspire today's women to look and feel great. ShopNBC offers a variety of skincare, cosmetics, and hair carehead-to-toe products in addition to the latest nutritional and weight-loss supplements exercise gear and fitness accessories.
Fashion & Accessories.  ShopNBC features fashionable looks that fit any style.style and strike a balance between what's hot and what's essential. Offering a wide assortment of apparel, outerwear, intimates, handbags, accessories, and footwear, ShopNBC provides today's consumer with easy, affordable style.


B. Company Strategy
As a premium multichannel electronic retailer, our strategy is to offer our customers differentiated quality brands and products at a compelling value proposition. We also seek to provide today's consumers with flexible programming formats and access that allowsallow them to view and interact with our content and products at their convenience - whenever and wherever they are able. Our merchandise positioning aims to make us a trusted destination for quality and an authority in a broad category of merchandise. We focus on creating a customer experience that builds strong loyalty and an activea growing customer base.

In support of this strategy, we are pursuing the following actions to improve the operational and financial performance of our company: (i) broadenexpand and optimizediversify our product mix to appeal to more customers, to increase the purchase frequency of active customers and to encourage additional purchases perincrease customer retention rates, (ii) increase new and active customers and improve household penetration, (iii) increase our gross margin dollars by improvingmaintaining merchandise margins in key product categories while prudently managing inventory levels, (iv) reduceenhance our transactional operating expenses while managingcustomer satisfaction through a variety of investments in technology, promotional activity and improved and competitive customer service policies, (v) manage our fixed operating and transaction expenses, (v)(vi) grow our Internetinternet and mobile business with expanded product assortments and Internet-onlyinternet-only merchandise offerings, (vi)(vii) expand our Internet,internet, mobile and social media channels to attract and retain more customers, and (vii)(viii) maintain cable and satellite carriage contracts at appropriate durations while seeking cost savings opportunities and improved footprint productivity through better channel positions.positions and dual illumination or multiple channels.


C. Television Program Distribution and Internet Operations
Net sales from our television home shopping business, inclusive of shipping and handling revenues, totaled $319 million, $307 million, and $330 million, andrepresenting $350 million54%, representing 55%, and 59%, and 66% of consolidated net sales for fiscal 2012, fiscal 2011, and fiscal 2010 and fiscal 2009, respectively. Net sales from our internet website business, inclusive of shipping and handling revenues, totaled $251268 million, $232251 million, and $178232 million, representing 45%46%, 41%45% and 34%41% of consolidated net sales for fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively. Our internet sales percentage is calculated based on sales orders that are generated from our shopnbc.comShopNBC.com website and primarily ordered directly online. Our television programming continues to be the most significant medium through which we reach our customers and we believe that our television home shopping broadcast program is a key driver of traffic to our shopnbc.comShopNBC.com website. Our internet business represents an important component of our future growth opportunities, and we will continue to invest in and enhance our internet-based capabilities.
Television Home Shopping Network
Satellite Delivery of Programming.  Our programmingtelevision network is presently distributed via a leased communications satellite transpondertransponders to cable systems and direct-to-home satellite providers, a full power television station in Boston and one leased broadcast station in Seattle, and satellite dish owners.Seattle. In January 2005, we entered into a long-term satellite lease agreement with our present provider of satellite services. Pursuant to the terms of this agreement, we distribute our programming throughtelevision network via a satellite that was launched in August 2005. The agreement provides us, under certain circumstances, with preemptible back-up services if satellite transmission is interrupted.
Television Distribution.  As of January 28, 2012February 2, 2013, we have entered into affiliation agreements with parties representing approximately 1,5301,520 cable systems allowing each operator to offer our television home shopping programmingnetwork substantially on a full-time basis over their

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systems. The terms of the affiliation agreements typically range from one to twofive years. During any fiscal year, certain agreements with cable, satellite or other distributors may expire. Under certain circumstances, the television operatorswe or weour distributors may cancel the agreements prior to their expiration. The affiliation agreements generally provide that we will pay each operator a monthly access fee and in some cases marketing support payments based on the number of homes receiving our programming. We frequently review distribution opportunities with cable system operators and broadcast stations providing for full- or part-time carriage of our programming.network.
Cable operators serving a large majority of cable households offer cable programming on a digital basis. The use of digital compression technology provides cable companies with greater channel capacity. While greater channel capacity increases the opportunity for distribution and, in some cases, reduces access fees paid by us, it also may adversely impact our ability to compete

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for television viewers to the extent it results in a higher channel position for us, placement of our programming in separate programming tiers, the broadcast of additional competitive channels or viewer fragmentation due to a greater number of programming alternatives.
During fiscal 20112012, there were approximately 111114 million homes in the United States with at least one television set. Of those homes, there were approximately 5857 million basic cable television subscribers, approximately 34 million direct-to-home satellite subscribers and approximately 79 million homes who receive programming through telephone service providers, such as AT&T and Verizon. Homes that receive our television home shopping programmingnetwork 24 hours per day are each counted as one full-time equivalent, or FTE, and homes that receive our programmingnetwork for any period less than 24 hours are counted based upon an analysis of time of day and day of week that programming is received. We have continuedcontinue to experience growth in the number of FTE subscriber homes that receive our programming.network.
Our programmingnetwork is carried on direct-to-home satellite services DIRECTV and DISH Network. Carriage is full-time and we pay each operator a monthly access fee based upon the number of subscribers receiving our programming. As of January 28, 2012February 2, 2013, our programmingnetwork reached approximately 3432 million direct-to-home subscribers on a full-time basis which represents approximately 100%94% of the total number of direct-to-home satellite subscribers in the United States.
As of January 28, 2012February 2, 2013, we servedour home shopping network was available to approximately 84.2 million subscriber homes, or approximately 82.8 million average FTEs, compared with approximately 81.5 million subscriber homes, or approximately 79.8 million average FTEs, compared with approximately 78.3 million subscriber homes, or approximately 76.4 million average FTEs, as of January 29, 201128, 2012.
Other Methods of Program Distribution.  Our programming is also made available full-time to homes in the Boston and Seattle markets over the air via television broadcast stations owned by us or where we lease the broadcast time. In fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, it is estimated that our Boston and leased Seattle station were responsible for approximately 3%, 5%3% and 5%, respectively, of our total consolidated net sales. As of January 28, 2012, we also have carriage agreements with companies primarily known for offering telephone services that offer video services using internet protocol delivery. In addition, our programming is also available through our internet retailing websites, www.ShopNBC.com and www.ShopNBC.tv.website, www.shopnbc.com.
Internet WebsitesOnline Presence
Our websites,website, ShopNBC.com, and ShopNBC.tv, provideprovides customers with a watch and shop anytime, anywhere experience and offers a broad array of consumer merchandise, including all products being featured on our television programming as well as other merchandise sold specifically on ShopNBC.com. The websites includewebsite includes additional resources, including a live webcast feedstream of our television programming, an archive of segments of recent past programming, videos of many individual products that the customer can view on demand, an online program guide, customer-generated product reviews as well as additional information about our ShopNBC show hosts and guest personalities.
Our e-commerce activities are subject to a number of general business regulations and laws regarding taxation and online commerce. There have been continuing efforts to increase the legal and regulatory obligations and restrictions on companies conducting commerce through the internet, primarily in the areas of taxation, consumer privacy and protection of consumer personal information. For example, the Commonwealth of Massachusetts has promulgated regulations that took effect on March 1, 2010 that impose a number of data security requirements on companies that collect certain types of information concerning Massachusetts residents. There are indications that other states may adopt similar requirements in the future. A patchwork of state laws imposing differing security requirements depending on the residence of our customers could impose added compliance costs without a compensating increase in income.revenue.
In November 2002, a number of states approved a multi-state agreement to simplify state sales tax laws by establishing one uniform system to administer and collect sales taxes on traditional retailers and electronic commerce merchants. The agreement became effective on October 3, 2005. To date, 24 of the 4445 states that approved the agreementimpose sales a tax have passed conforming legislation. A number of states and the U.S. Congress are considering other legislative initiatives that would impose tax collection obligations on sales made through the internet.electronic commerce. No prediction can be made as to whether individual states or the U.S. Congress will enact legislation requiring retailers such as us to collect and remit sales taxes on transactions that occur over the internet. On October 31, 2007, the United States enacted a seven-year moratorium on internet access taxes. This moratorium is set to expire in 2014.electronic commerce transactions.
The federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the CAN-SPAM Act, was signed into law on December 16, 2003 and went into effect on January 1, 2004. The CAN-SPAM Act pre-empts similar laws

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passed by over thirty30 states, some of which contain restrictions or requirements that are viewed as stricter than those of the CAN-SPAM Act. The CAN-SPAM Act is primarily an opt-out type law; that is, prior permission to send e-mail solicitations to a recipient is not required, but a recipient may affirmatively opt out of such future e-mail solicitations. The CAN-SPAM Act requires commercial e-mails to contain a clear and conspicuous identification that the message is an advertisement or solicitation for goods or services (unless the sender obtains prior affirmative consent from the recipient to receive such messages), as well as a clear and conspicuous unsubscribe function that allows recipients to alert the sender that they do not desire to receive future e-mail solicitation messages. In addition, the CAN-SPAM Act requires that all commercial e-mail messages include a valid physical postal address.

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The CAN-SPAM implementing regulations were amended in 2008 by the FTC to include, among other things, a prohibition that e-mail senders make it difficult for a recipient to opt-out of receiving future emails from the sender. We believe the CAN-SPAM Act limits our ability to pursue certain direct marketing activities, thus limiting our sales and potential customers.
Changes in consumer protection laws also may impose additional burdens on those companies conducting business online. The adoption of additional laws or regulations may decrease the growth of the internet or other online services, which could, in turn, decrease the demand for our products and services and increase our cost of doing business through the internet.
In addition, since our website is available over the internet in all states, various states may claim that we are required to qualify to do business as a foreign corporation in such state, a requirement that could result in fees and taxes as well as penalties for the failure to qualify. Any new legislation or regulation, the application of laws and regulations from jurisdictions whose laws do not currently apply to our business or the application of existing laws and regulations to the internet and other online services could have a material adverse effect on the growth of our business in this area.

D. Relationship with NBCU, Comcast and GE Equity
Alliance with GE Equity and NBCU
In March 1999, we entered into an alliance with GE Capital Equity Investments, Inc. (“("GE Equity”Equity") and NBCU, pursuant to which we issued Series A redeemable convertible preferred stock and common stock warrants, and entered into a shareholder agreement, a registration rights agreement, a distribution and marketing agreement and, the following year, a trademark license agreement. On February 25, 2009, the Companywe entered into an exchange agreement with the same parties, pursuant to which GE Equity exchanged all outstanding shares of the Company’sour Series A preferred stock for (i) 4,929,266 shares of the Company’sour Series B redeemable preferred stock, (ii) a warrant to purchase up to 6,000,000 shares of the Company’sour common stock at an exercise price of $0.75 per share and (iii) a cash payment in the amount of $3.4 million. In connection with the exchange, the parties also amended and restated the 1999 shareholder agreement and registration rights agreement. The outstanding agreements with GE Equity and NBCU are described in more detail below.
The shares of Series B redeemable preferred stock were redeemable by us at any time for an initial redemption amount of $40.9 million, plus accrued dividends at a base rate of 12%, subject to adjustment. In addition, the Series B preferred stock provided GE Equity with class voting rights and the rights to designate members of our board of directors. In April 2011, we redeemed all of the outstanding Series B preferred stock for $40.9 million and paid accrued dividends of $6.4 million.
In January 2011, General Electric Company (“GE”("GE") consummated a transaction with Comcast Corporation (“Comcast”("Comcast") pursuant to which GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity, whose common equity was initially beneficially owned 51% by Comcast and 49% by GE. As a result of that transaction, NBCU became a wholly owned subsidiary of NBCUniversal, LLC. In March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in February 2013.
As of February17, 2012,February 2, 2013, the direct equity ownership of GE Equity in the Companyour company consisted of warrants to purchase up to 6,000,000 shares of common stock, and as of May 16, 2011, (their most recent filed 13D), the direct ownership of NBCU in the Companyour company consisted of 7,141,849 shares of common stock and warrants to purchase 7,372 shares of common stock. The Company hasWe have a significant cable distribution agreement with Comcast and believesbelieve that the terms of this agreement are comparable to those with other cable system operators.
In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so long as GE Equity is entitled to appoint two members of our board of directors, NBCU will be entitled to retain a board seat provided that NBCU beneficially owns at least 5% of our adjusted outstanding common stock as(as computed under the amended and restated shareholdersshareholder agreement described below.below). Furthermore, GE agreed to obtain the consent of NBCU prior to consenting to our adoption of any shareholders rights plan or certain other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares of our voting stock or our taking any action that would result in NBCU being deemed to be in violation of the Federal Communications Commission multiple ownership regulations.

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NBCU Trademark License Agreement
On November 16, 2000, we entered into a trademark license agreement with NBCU pursuant to which NBCU granted us an exclusive, worldwide license for a term of ten years to use certain NBCNBCU trademarks, service marks and domain names to rebrand our business and corporate name and website. We subsequently selected the names ShopNBC and ShopNBC.com.
Under the license agreement, we have agreed, among other things, to (i) certain restrictions on using trademarks, service marks, domain names, logos or other source indicators owned or controlled by NBCU, (ii) the loss of our rights under the license with respect to specific territories outside of the United States in the event we fail to achieve and maintain certain performance targets in such territories, (iii) not own, operate, acquire or expand our business to include certain businesses without NBCU’s

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prior consent, (iv) comply with NBCU’s privacy policies and standards and practices, and (v) not own, operate, acquire or expand our business such that one-third or more of our revenues or our aggregate value is attributable to certain services (not including retailing services similar to our existing e-commerce operations) provided over the internet. The license agreement also grants to NBCU the right to terminate the license agreement at any time upon certain changes of control of our Company, in certain situations upon the failure by NBCU to own a certain minimum percentage of our outstanding capital stock on a fully diluted basis, and certain other situations.
On March 28, 2007,May 11, 2012, we andamended our trademark license agreement for the use of the ShopNBC brand name with NBCU, agreed to extendextending the term of the license by six months, such thatagreement through January 31, 2014. As consideration for the license would continue throughamendment, we paid NBCU $4 million upon execution of the amendment and agreed to pay NBCU an additional $2.8 million on May 15, 2011, and2013, which is included in accrued liabilities in the accompanying February 2, 2013 consolidated balance sheet. NBCU has the right to provide that certain changes of control involving a financial buyer would not provideterminate the basis for an early termination of the license by NBCU.
On November 18, 2010, we announced a further extension of thetrademark license agreement if (i) we were to May 2012, an optionbe in material breach of, default under or non-compliance with the terms and conditions of our credit facility with PNC Bank, National Association (unless such breach, default or non-compliance is cured within 90 days or consented to further extendor waived by the lender or agent under the credit facility), or (ii) if credit availability under the credit facility plus our unrestricted cash were to fall below $8 million. In addition, in the event that we were not to renew our trademark license agreement to May 2013 upon the mutual agreement of both parties, and an agreement toexpiration, we agreed we will enter into a separate transition agreement with NBCU, on the terms and subject to the conditions to be mutually agreed between the parties, relating to the twelve monththree-month period followingprior to the ultimateJanuary 31, 2014, expiration of the license agreement. date.
On May 16, 2011, we issued 689,655 shares of our common stock to NBCU as consideration for a previous one year extension of the one-yearsame trademark license agreement extension entered into with NBCU in November 2010.agreement. Shares issued were valued at $6.04$6.04 per share, representing the fair market value of our common stock on the date of issuance.
Amended and Restated Shareholder Agreement
On February 25, 2009, we entered into an amended and restated shareholder agreement with GE Equity and NBCU, which provides for certain corporate governance and standstill matters. The amended and restated shareholder agreement provides that GE Equity is entitled to designate nominees for three out of nine members of the Company’sour board of directors so long as the aggregate beneficial ownership of GE Equity and NBCU (and their affiliates) is at least equal to 50% of their beneficial ownership as of February 25, 2009 (i.e., beneficial ownership of approximately 8.75 million common shares, including for such purpose, shares of our common stock issuable to GE Equity upon exercise of the warrant for 6,000,000 shares of our common stock), and two out of nine members so long as their aggregate beneficial ownership is at least 10% of the shares of “adjusted"adjusted outstanding common stock," as defined in the amended and restated shareholder agreement. In addition, the amended and restated shareholder agreement provides that GE Equity may designate any of its director-designees to be an observer of the Audit, Human Resourcesaudit, human resources and Compensation,compensation, and Corporate Governancecorporate governance and Nominating Committeesnominating committees of our board of directors.
The amended and restated shareholder agreement requires the consent of GE Equity prior to our entering into any material agreements with any of CBS, Fox, Disney, Time Warner or Viacom (and their respective affiliates), provided that this restriction will no longer apply when either (i) our trademark license agreement with NBCU (described above) has terminated or (ii) GE Equity is no longer entitled to designate at least two director nominees. In addition, the amended and restated shareholder agreement requires the consent of GE Equity prior to our (i) exceeding certain thresholds relating to the issuance of securities, the payment of dividends, the repurchase or redemption of common stock, acquisitions (including investments and joint ventures) or dispositions, and the incurrence of debt; (ii) entering into any business different than what we and our subsidiaries are currently engaged; and (iii) amending our articles of incorporation to adversely affect GE Equity and NBCU (or their affiliates); provided, however, that these restrictions will no longer apply when both (i)(1) GE Equity is no longer entitled to designate three director nominees and (ii)(2) GE Equity and NBCU no longer hold any Series B preferred stock. We are also prohibited from taking any action that would cause any ownership interest by us in television broadcast stations from being attributable to GE Equity, NBCU or their affiliates.
The amended and restated shareholder agreement further provides that during the “standstill period”"standstill period" (as defined in the amended and restated shareholder agreement), subject to certain limited exceptions, GE Equity and NBCU are prohibited from: (i) making any asset/business purchases from us in excess of 10% of the total fair market value of our assets; (ii) increasing their beneficial ownership above 39.9% of our shares, treating as outstanding and actually owned for such purpose shares of our common

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stock issuable to GE Equity upon exercise of the warrant for 6,000,000 shares of our common stock; (iii) making or in any way participating in any solicitation of proxies; (iv) depositing any of our securities in a voting trust; (v) forming, joining or in any way becoming a member of a “13D Group”"13D Group" with respect to any of our voting securities; (vi) arranging any financing for, or providing any financing commitment specifically for, the purchase of any of our voting securities; or (vii) otherwise acting, whether alone or in concert with others, to seek to propose to us any tender or exchange offer, merger, business combination, restructuring, liquidation, recapitalization or similar transaction involving us, or nominating any person as a director of the Companyour company who is not nominated by the then incumbent directors, or proposing any matter to be voted upon by our shareholders. If, during the standstill period, any inquiry has been made regarding a “takeover transaction”"takeover transaction" or “change"change in control," each as defined in the amended and restated shareholder agreement, that has not been rejected by our board of directors, or our board of directors pursues such a transaction, or engages in negotiations or provides information to a third party and the board has not resolved to terminate such discussions, then GE Equity or NBCU may propose to us a tender offer or business combination proposal.
In addition, unless GE Equity and NBCU beneficially own less than 5% or more than 90% of the adjusted outstanding shares of common stock, GE Equity and NBCU shall not sell, transfer or otherwise dispose of any securities of our Companycompany except for transfers: (i) to certain affiliates who agree to be bound by the provisions of the amended and restated shareholder agreement, (ii) that have been consented to by us, (iii) subject to certain exceptions, pursuant to a third-party tender offer, (iv) pursuant to a

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merger, consolidation or reorganization to which we are a party, (v) in an underwritten public offering pursuant to an effective registration statement, (vi) pursuant to Rule 144 of the Securities Act of 1933, or (vii) in a private sale or pursuant to Rule 144A of the Securities Act of 1933; provided, that in the case of any transfer pursuant to clause (v), (vi) or (vii), the transfer does not result in, to the knowledge of the transferor after reasonable inquiry, any other person acquiring, after giving effect to such transfer, beneficial ownership, individually or in the aggregate with that person’s affiliates, of more than 10% (or 20% in the case of a transfer by NBCU) of the adjusted outstanding shares of the common stock, as determined in accordance with the amended and restated shareholder agreement.
The standstill period will terminate on the earliest to occur of (i) the ten-year anniversary of the amended and restated shareholder agreement, (ii) our entering into an agreement that would result in a “change"change in control”control" (subject to reinstatement), (iii) an actual “change"change in control”control" (subject to reinstatement), (iv) a third-party tender offer (subject to reinstatement), or (v) six months after GE Equity can no longer designate any nominees to our board of directors. Following the expiration of the standstill period pursuant to clause (i) above and two years in the case of clause (v) above, GE Equity and NBCU’s beneficial ownership position may not exceed 39.9% of our adjusted outstanding shares of common stock, except pursuant to issuances or exercises of any warrants or pursuant to a 100% tender offer for our Company.company.
Registration Rights Agreement
On February 25, 2009, we entered into an amended and restated registration rights agreement providing GE Equity, NBCU and their affiliates and any transferees and assigns, an aggregate of four demand registrations and unlimited piggy-back registration rights. In addition, NBCU was subsequently granted one additional demand registration right pursuant to the second amendment of the NBCU Trademark License Agreement.

E. Marketing and Merchandising
Television and Internet Retailing
Our television and internet revenues are generated from sales of merchandise and services offered through our “ShopNBC Anywhere”"Watch & Shop Anytime, Anywhere" initiative, which includes cable and satellite television, online at www.ShopNBC.com, live streaming at www.ShopNBC.tv,www.shopnbc.com, mobile devices and social media channels. Our television home shopping business utilizes live television 24 hours a day, seven days a week, to create an interactive and entertaining atmosphere to describebring to life and demonstrate our merchandise. Selected customers participate through live conversations with on-air sales hosts and on-air guests. Our customers are primarily women between the ages of 3035 and 60,65, married, with average annual household incomes of $50,000$70,000 or more. We also have a strong presence of male customers of similar age and income range. Our customers make purchases based on our unique products, quality merchandise and value. We are currently endeavoring to shiftcontinually optimizing and adjusting our product mix to include a more diversified product assortment, which we believe will grow our new and active customer base and retain repeat customers. We develop our programming schedule special programming at different times of the day and week towith product categories that appeal to specific viewer and customer profiles.profiles targeting days of week and times of day they are most likely to be viewing our network. We feature announced and unannounced promotions to drive interest and incremental sales, including “Today’s"Today’s Top Value," a sales program that features one special offer every day. WeIn addition, we also feature other major and special promotional events and inventory-clearance sales.sales during different times of the year.
Our merchandise is generally offered at or below comparable retail values. We continually introduce new products onthat are easily accessible to customers via our television, home shopping programonline and website.mobile platforms. Inventory sources include manufacturers, wholesalers, distributors and importers. We intend to continue to develop and promote private label merchandise, which generally hashave higher margins than branded merchandise.merchandise, across multiple product categories.

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ShopNBC Private Label Consumer Credit Card Program
The Company has aOur private label consumer credit card program (the “Program”"Program"). The Program is made available to all qualified consumers for the financing of purchases of products from ShopNBC. The Program provides a number of benefits to customers including deferred billing options and free or reduced shipping promotions throughout the year. During fiscal 20112012 and fiscal 20102011, customer use of the private label consumer credit card accounted for approximately 17% and 15% of our television and internet sales.sales, respectively. We believe that the use of the ShopNBC credit card furthers customer loyalty and reduces our overall bad debt exposure since the credit card issuing bank bears the risk of bad debt on ShopNBC credit card transactions that do not utilize our ValuePay installment payment program.fee expense.
Purchasing Terms
We obtain products for our multichannel electronic retailing businesses from domestic and foreign manufacturers and/or their suppliers and are often able to make purchases on favorable terms based on the volume of products purchased or sold. Some of our purchasing arrangements with our vendors include inventory terms that allow for return privileges for a portion of the order or stock balancing. We generally do not have long-term commitments with our vendors, and a variety of sources are available for each category of merchandise sold. During fiscal 20112012, products purchased from one vendor accounted for approximately 15%19%

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of our consolidated net sales. We believe that we could find alternative sources for this vendor’s products if this vendor ceased supplying merchandise; however, the unanticipated loss of any large supplier could impact our sales and earnings on a temporary basis.earnings.

F. Order Entry, Fulfillment and Customer Service
Our products are available for purchase via toll-free telephone numbers or on our websites.website. We maintain agreements with West Corporation, 24-7 INtouch as well as other call surge providers to support us with telephone order-entry operators and automated order-processing services for the taking of customer orders. We process orders with our own home-based phone agents and with agents at our Bowling Green, Kentucky and Eden Prairie, Minnesota facilities. At the present time, we do not utilize any call center services based overseas.
We own a 262,000 square foot distribution facility in Bowling Green, Kentucky, which we use for the fulfillment of all merchandise purchased and sold by us and for certain call center operations. We also lease approximately 176,000230,000 square feet of additional warehouse space in Bowling Green, Kentucky under a month-to-month lease agreement, which allows for additional capacity of up to a total of approximately 400,000 square feet, if needed.
The majority of customer purchases are paid by credit or debit cards. As discussed above, we maintain a private label credit card program using the ShopNBC name. Purchases and installment charges made with the ShopNBC private label credit card are non-recourse to us. We also utilize an installment payment program called ValuePay, which entitles customers to pay by credit card for certain merchandise in two or more equal monthly installments. We intendThe percentage of our net sales generated utilizing our ValuePay payment program over the past three fiscal years ranged from 70% to continue to sell merchandise using the ValuePay program due to its significant promotional value.79%. It does, however, create a credit collection risk for us from the potential inability to collect outstanding balances. We intend to continue to sell merchandise using the ValuePay program due to its significant promotional value.
We maintain a product inventory, which consists primarily of consumer merchandise held for resale. The product inventory is valued at the lower of average cost or realizable value. As of January 28, 2012February 2, 2013 and January 29, 201128, 2012, we had inventory balances of $43.537.2 million and $39.843.5 million, respectively. We do not have any material amounts of backlog orders.
Merchandise is shipped to customers by the United States Postal Service, UPS, Federal Express or other recognized carriers. We also have arrangements with certain vendors who ship merchandise directly to our customers after an approved customer order is processed.
We perform allour customer service functions primarily at our Eden Prairie, Minnesota and Bowling Green, Kentucky facilities.facilities as well as with our own home-based phone agents.
Our return policy allows a standard 30-day refund period from the date of invoice for all customer purchases. Our return rate was 22% in fiscal 2012 compared to 23% in fiscal 2011 compared to 20% in fiscal 2010. We attribute the increase in the fiscal 2011 return rate primarily to changes in the product mix as well as greater sales of higher price point items, primarily jewelry, which historically have higher return rates. We continue to monitor our return rates in an effort to keep our overall return rates in line and commensurate with our current product sales mix and our average selling price levels.

G. Competition
The direct marketing and multichannel retail businesses are highly competitive. InWith our television home shoppingcustomers looking to "watch and e-commerce operations,shop anytime, anywhere," we compete for the attention of customers with other television home shopping and e-commerce retailers; infomercial companies; other types of consumer retail businesses, including traditional “brick"brick and mortar”mortar" department stores, discount stores, warehouse stores and specialty stores; catalog and mail order retailers;retailers and other direct sellers.

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 Our direct competitors within the competitive television home shopping sector, we compete withindustry include QVC Network, Inc. and HSN, Inc., both of whomwhich are substantially larger than we are in terms of annual revenues and customers, and whose programming is carried more broadly to U.S. households than our programming. The American Collectibles Network, which operates Jewelry Television, also competes with us for television home shopping customers in the jewelry category. In addition, there are a number of smaller niche players and startups in the television home shopping arena who compete with our Company.us. We believe that our major competitors incur cable and satellite distribution fees representing a significantly lower percentage of their sales attributable to their television programming than do we; and that their fee arrangements are substantially on a commission basis (in some cases with minimum guarantees) rather than on the predominantly fixed-cost basis that we currently have. At our current sales level, our distribution costs as a percentage of total consolidated net sales are higher than our competition. However, one of our key strategies is to maintain our distribution fixed cost structure in order to leverage our profitability as we grow our business.
The e-commerce sector also is highly competitive, and we are in direct competition with numerous other internet retailers, many of whom are larger, better financed and/orand have a broader customer base than we do.
We anticipate continuing competition for viewers and customers, for experienced home shopping personnel, for distribution agreements with cable and satellite systems and for vendors and suppliers — not only from television home shopping companies,

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but also from other companies that seek to enter the home shopping and internet retail industries, including telecommunications and cable companies, television networks, and other established retailers. We believe that our ability to be successful in the television home shopping and e-commerce sectorsmultichannel retailing industry will be dependent on a number of key factors, including (i)expanding our digital footprint to meet our customers' "watch and shop anytime, anywhere" needs, increasing the number of customers who purchase products from us and (ii) increasing the dollar value of sales per customer from our existing customer base.

H. Federal Regulation
The cable television industry and the broadcasting industry in general are subject to extensive regulation by the Federal Communications Commission, or FCC. The following does not purport to be a complete summary of all of the provisions of the Communications Act of 1934, as amended, known as the Communications Act; the Cable Television Consumer Protection Act of 1992, known as the Cable Act; the Telecommunications Act of 1996, known as the Telecommunications Act; or other laws and FCC rules or policies that may affect our operations.
Cable Television
The cable industry is regulated by the FCC under the Cable Act and FCC regulations promulgated thereunder, as well as by state or local governments with respect to certain franchising matters.
Must Carry.  In general, the FCC's “must carry”"must carry" rules entitle full power television stations to mandatory carriage of the primary video and program-related material in their signals, at no charge, to all cable and direct broadcast satellite homes located within each station's broadcast market provided that the signal is of adequate strength, and, in the case of cable systems,  the must carry signals occupy no more than one-third of the cable system's capacity.  ThePrior to June 2012, the cable must carry rules requiresrequired cable systems to make must carry signals "viewable" on all sets connected to their systems, whether the set is analog or digital. ThatThis portion of the rules will "sunset" in June 2012,2012. The FCC declined to extend that rule and the FCC has asked for comments on whether the requirement ofinstead allowed cable operatorssystems to continueprovide must carry signals in digital format only, so long as they provide set-top converter to carry viewable signals to analog sets should be extended.  The requirement of cable operators to continue to carry viewable signals to digital sets would not be impacted by this sunset provision.  If the requirement to continue to carry viewable signals to analog setssubscribers at "reasonable" cost. An appeal decision is not extended, wepending. We do not believe itthe revised viewability rule will have a material impact on our business as our programming  distributed via the two full-power broadcast television stations in Boston and Seattle would still be viewable by a vast majority of the cable homes in those markets. 
Broadcast Television
General.  Our acquisition and operation of television stations is subject to FCC regulation under the Communications Act. The Communications Act prohibits the operation of television broadcasting stations except under a license issued by the FCC. The statute empowers the FCC, among other things, to issue, revoke and modify broadcasting licenses, adopt regulations to carry out the provisions of the Communications Act and impose penalties for violation of such regulations. Such regulations impose certain obligations with respect to the programming and operation of television stations, including requirements for carriage of children’s educational and informational programming, programming responsive to local problems, needs and interests, advertising upon request by legally qualified candidates for federal office, closed captioning, and other matters. In addition, FCC rules prohibit foreign governments, representatives of foreign governments, aliens, representatives of aliens and corporations and partnerships organized under the laws of a foreign nation from holding broadcast licenses. Aliens may own up to 20% of the capital stock of a licensee corporation, or generally up to 25% of a U.S. corporation, which, in turn, has a controlling interest in a licensee.
Full Power Television Stations.  In April 2003, one of our wholly owned subsidiaries acquired a full power television station serving the Boston, Massachusetts market. On April 11, 2007, the FCC granted our application for renewal of the station’s license.

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We also distribute our programming via leased carriage on a full power television station in Seattle, Washington. Our Boston market station, WWDP TV, currently broadcasts in a digital format primarily on channel 10.10, perceived by viewers as channel 46, the station's previous analog channel.
The FCC has begun proceedings to consider reclaiming portions of the electro-magnetic spectrum now used for broadcast television service with the goal of reallocating some of that spectrum for wireless broadband service. The FCC has proposed to use “incentive auctions”"incentive auctions" that would permit broadcasters on a voluntary basis to agree to give up some or all of their spectrum and obtain a portion of the proceeds the FCC would collect from auctioning that spectrum. The FCC would also consider “repacking”"repacking" broadcast television channels to clear spectrum. Congress passed legislation in February 2012 authorizing a single incentive auction of television spectrum and an associated repacking of the television band. That legislation requires the FCC to make a reasonable effort to preserve stations' coverage areas in the repacking process. The legislation also allows two stations to agree to share one channel and allow the remaining channel to be returned to the FCC for auction. The legislation allows $1.75 billion dollars for the expenses of repacking. It is not possibleThe FCC has started a proceeding to predict whatadopt rules to implement the legislation. In the Northeast portion of the United States, the FCC must adopt agreement with Canada to permit reallocation of some television spectrum and channel changes for remaining stations. The value of particular television channels, may be, or whethersufficiency of the amounts set aside for relocationreallocation expenses will be sufficient.and the response from Canadian authorities to these issues are currently unknown.


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Telephone Companies’ Provision of Programming Services
The Telecommunications Act eliminated the previous statutory restriction forbidding the common ownership of a cable system and telephone company. Verizon, AT&T, and a number of other local telephone companies are planning to provide or are providing video services through fiber to the home or fiber to the neighborhood technologies, while other local exchange carriers are using video digital subscriber loop technology, known as VDSL, to deliver video programming, high-speed internet access and telephone service over existing copper telephone lines or new fiber optic lines. In March 2007 and November 2007, the FCC released orders designed to streamline entry by carriers by preempting the imposition by local franchising authorities of unreasonable conditions on entry. A number of parties have requested that the FCC reconsider various aspects of the March 2007 and November 2007 orders, and those requests remain pending. A number of states have also enacted franchise reform legislation to make it easier for telephone companies to provide video services. Both Verizon and AT&T have deployed video delivery systems in many markets across the country, and other telephone companies are also entering the market as a result of these FCC and state decisions. No prediction can be made as to their further deployment or success in attracting customers.
Regulations Affecting Multiple Payment Transactions
The 2005 antitrust settlement between MasterCard, VISA and approximately 8 million retail merchants raisesraised certain issues for retailers who accept telephonic orders that involve consumer use of debit cards for multiple or continuity payments. A condition of the settlement agreement provided that the code numbers or other means of distinguishing between debit and credit cards be made available to merchants by VISA and MasterCard. Under Federal Reserve Board regulations, this may require merchants to obtain consumers’ written consent for preauthorized transfers where the merchant is aware that the method of payment is a debit card as opposed to a credit card. We believe that debit cards are currently being offered through Visa and Mastercard as the payment vehicle in approximately 38%42% of our transactions. Effective February 9, 2006, the Federal Reserve Board amended language in its official commentary to Regulation E by removing an express prohibition on the use of taped verbal authorization from consumers as evidence of a written authorization for purposes of the regulation. There can be no assurance that compliance with the authorization procedures under this regulation will not adversely affect the customer experience in placing orders or adversely affect sales.
Fair and Accurate Credit Transactions Act
In an attempt to combat identity theft, in 2003, Congress enacted the Fair and Accurate Credit Transactions Act (“FACTA”("FACTA"). In 2008, the federal bank regulatory agencies and the Federal Trade Commission finalized a joint rule implementing FACTA. Compliance with the rule became mandatory on June 1, 2010. FACTA requires companies to take steps to prevent, detect and mitigate the occurrences of identity theft. Pursuant to FACTA, covered companies are required to, among other things, develop an identity theft prevention program to identify and respond appropriately to “red flags”"red flags" that may be indicative of possible identity theft. We adopted our FACTA policy on May 14, 2009.

I. Seasonality and Economic Sensitivity
Our business is subject to seasonal fluctuation, with the highest sales activity normally occurring during our fourth fiscal quarter of the year, namely November through January. Our business is also sensitive to general economic conditions and business conditions affecting consumer spending. Additionally, our television audience (and therefore sales revenue) can be significantly

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impacted by major world or domestic events which attract television viewership and divert audience attention away from our programming.

J. Employees
At January 28, 2012February 2, 2013, we had approximately 9201,000 employees, the majority of whom are employed in customer service, order fulfillment and television production. Approximately 14%20% of our employees work part-time. We are not a party to any collective bargaining agreement with respect to our employees.


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K. Executive Officers of the Registrant
Set forth below are the names, ages and titles of the persons serving as our executive officers.
Name Age Position(s) Held
Keith R. Stewart 48
49
 Chief Executive Officer and Director
Robert Ayd 63
64
 President
William McGrath 54
55
 Executive Vice President — Chief Financial Officer
Carol Steinberg 52
53
 Executive Vice President — Internet, Marketing & Human ResourcesChief Operating Officer
Annette Repasch 46
47
 Chief Merchandising Officer
Jean-Guillaume Sabatier 42
43
 Senior Vice President — Sales & Product Planning and Programming
Teresa Dery 45
46
 Senior Vice President  and General Counsel
Nancy Kunkle 48
49
 Senior Vice President — Customer Experience & Business Process Engineering
Michael A. Murray 53
54
 Senior Vice President — Operations
Kelly Thorp42
Senior Vice President — Human Resources
Nicholas J. Vassallo 48
49
 Vice President — Corporate Controller
Beth K. McCartan 42
43
 Vice President — Financial Planning & Analysis
Ashish G. Akolkar 39
40
 Vice President — IT Operations

Keith R. Stewart was named our President and Chief Executive Officer in January 2009 after having joined ShopNBC as President and Chief Operating Officer in August 2008. Mr. Stewart retired from QVC in July 2007 where he served the majority of his retail career, most recently as Vice President — Merchandising of QVC (USA), and Vice President — Global Sourcing of QVC (USA) from April 2004 to June 2007. Previously, Mr. Stewart was General Manager of QVC’s large and profitable German business unit from 1998 to March 2004. Mr. Stewart first joined QVC as a consumer electronics buyer in 1992 and through a series of progressively responsible positions developed expertise in all areas of TV shopping, including merchandising, programming, cable distribution, strategic planning, organizational development, and international sourcing.
Robert Ayd joined ShopNBC in February 2010 as President, overseeing Merchandising, Planning, Programming, Broadcast Operations, and On-Air Talent. Mr. Ayd brings an extensive background and a track record of success to ShopNBC, including executive leadership roles at QVC and Macy’s. Most recently, Mr. Ayd served as Executive Vice President and Chief Merchandising Officer at QVC (USA) from 2006 to 2008. During his tenure at QVC, Mr. Ayd also served as Senior Vice President, Design Development & Global Sourcing and Brand Development from 2005 to 2006, and Senior Vice President of Jewelry and Fashion from 2000 to 2004. Prior to joining QVC in 1995 as Vice President of Fashion, Mr. Ayd held numerous executive leadership positions for Macy’s, culminating with Senior Vice President in Women’s Sportswear from 1991 to 1995. Mr. Ayd began his career at Macy’s in 1975 as a buyer of handbags, bodywear and footwear.
William McGrath was named Senior Vice President and Chief Financial Officer in August 2010 after having joined ShopNBC in January 2010 as Vice President of Quality Assurance and being named interim Chief Financial Officer in February 2010. Most recently, Mr. McGrath served as Vice President Global Sourcing Operations and Finance at QVC in 2008. During his tenure at QVC, he also served as Vice President Corporate Quality Assurance and Quality Control from 1999 — 2008; Vice President Merchandise

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Operations and Inventory Control from 1995-1999; Vice President Market Research and Sales Analysis from 1992 — 1995; and Director Financial Planning and Analysis from 1990-1992. Prior to QVC, Mr. McGrath held a variety of leadership positions at Subaru of America from 1983-1990 and Arthur Andersen from 1979-1983. He holds an MBA in finance from Drexel University and a BS in Accounting from Saint Joseph’s University.

Carol Steinberg was named Chief Operating Officer in October 2012. Previously she served as Executive Vice President, Internet, Marketing & Human Resources infrom June 2011 after having joined ShopNBC as Senior Vice President, E-Commerce, Marketing and Business Development in June 2009. Previously, she was Vice President at David’s Bridal from September 2006 to June 2009 where she expanded its internet presence by designing

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and implementing marketing and merchandising strategies that drove traffic in store and online. Prior to this position, Ms. Steinberg spent 12 years at QVC from July 1994 to September 2006, most recently having served as the Director of Online Marketing and Business Development.

Annette Repasch was named Chief Merchandising Officer in October 2011 after having joined ShopNBC as Vice President of Softlines in May 2011. Previously, she served as Senior Vice President and General Merchandise Manager of Stage Stores from February 2008 to April 2011. Prior to this position, she was Vice President and General Merchandise Manager at QVC (USA) from January 2001 to February 2008. Ms. Repasch has also held senior merchandising roles in both specialty and departments stores, including Layne Bryant, Saks and Bon-Ton. She holds a business degree from the Philadelphia College of Art.
Jean-Guillaume Sabatier joined ShopNBC as Senior Vice President, Sales & Product Planning and Programming in November 2008. Most recently,During fiscal 2012, Mr. Sabatier also led a special projects initiative in the planning area. Mr. Sabatier served as Director, Sales and Product Planning for QVC, Inc., from July 2007 to October 2008. Prior to that time, Mr. Sabatier held various positions in QVC’s German business unit, including Director, Programming and Planning from July 2003 to July 2007. He began his QVC career as a sales and product planner in June 1997.
Teresa Dery was appointed Senior Vice President and General Counsel in June 2011 and Corporate Secretary in February 2011. Ms. Dery has 18 years of corporate law experience and joined ShopNBC in 2004 as Senior Corporate Counsel. She was appointed Associate General Counsel in 2006. Prior to joining ShopNBC, she served as an officer of Net Perceptions and between 2000 and 2004 held roles of Corporate Counsel and Corporate Secretary.Secretary of Net Perceptions between 2000 and 2004. Previously, she served as Corporate Secretary and Vice President of Finance and Legal for national restaurant franchise 1 Potato 2 from 1993 to 2000.
Nancy Kunkle was appointed Senior Vice President of Customer Experience and Business Process Engineering in February 2013. She joined ShopNBC in April 2011 as a strategic adviser and was later appointed Senior Vice President of Customer Experience in October 2011. Ms Kunkle has over 27 years of experience in process-engineering and multichannel customer experience management. Prior to joining ShopNBC, Ms. Kunkle was Program Manager, Logistics at The Boeing Company from April 2010 to April 2011. Prior to that, Ms. Kunkle spent over a decade at QVC where she served in multiple leadership roles within commerce, customer advocacy and customer service including Director, Customer Advocacy from April, 2008 to March 2010 and Director, Commerce Project Management from February 2006 to March 2008. Ms. Kunkle began her career in 1985 at The Boeing Company, providing program management for supply chain processes and product development.
Michael A. Murray was named Senior Vice President of Operations in September 2009 after having joined ShopNBC as Vice President of Operations in May 2004. Mr. Murray has over 25 years of operations and business management experience. Prior to joining ShopNBC, Mr. Murray was Senior Vice President of Operations for the Fingerhut Companies and Federated Department Stores direct to consumer divisions primarily from May 1991 to October 2002. While at Fingerhut, Mr. Murray also led FBSI operations, Fingerhut’s 3rd party direct to consumer arm serving Walmart.com, Intuit, Levi’s, Wet Seal and others. Mr. Murray has held executive leadership positions in various direct to consumer and retail companies including Merrill Corporation, Lieberman Enterprises, and Associated Wholesale Grocers. Mr. Murray began his career with John Deere as an Industrial Engineer.
Kelly Thorp joined ShopNBC in March 2004 as a Human Resource Recruiter and was later appointed Director of Human Resources in 2007. She has 15 years of experience in talent acquisition, team member relations, compensation and benefit management within a human resource setting. Prior to joining ShopNBC, Ms. Thorp held various human resource positions at Children's Hospital, SafeNet Consulting and Target Corporation.
Nicholas J. Vassallo has served as Vice President and Corporate Controller since 2000. He first joined ValueVision MediaShopNBC as director of financial reporting in October 1996. During that time he also had responsibility for direct-mail acquisitions and other corporate business development ventures. Mr. Vassallo was named corporate controller in 1999 and the following year was promoted to vice president. Prior to ValueVision,ShopNBC, he served as corporate controller for Fourth Shift Corporation, a software development company. Mr. Vassallo began his career with Arthur Anderson, LLP where he spent eight years in their audit practice group. Mr. Vassallo is a CPA and holds a BS in Accounting from Saint John’s University in New York.
Beth K. McCartan has served as Vice President Financial Planning & Analysis since 2006. She first joined ValueVision MediaShopNBC as Finance Manager in January 2001. She was promoted to Finance Director in 2003 and to Vice President three years later. Prior to ValueVision,ShopNBC, she worked for The Pillsbury Company in several finance positions including Sr. Financial Analyst for Green Giant and Progresso brands and as a plant controller. She began her career with Pillsbury in February 1993. Ms. McCartan holds an MBA in finance from the University of Minnesota and has undergraduate degrees in Finance, Marketing and Advertising from The University of St. Thomas.

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Ashish G. Akolkar has served as Vice President of IT Operations since June 2007. Mr. Akolkar joined ShopNBC in November 2000 and has held director and managerial positions at ShopNBC overseeing enterprise architecture, software development, application support & maintenance and technology infrastructure functions. Prior to joining ShopNBC, Mr. Akolkar served as a technology consultant for ERP applications while working for companies including netbriefings.com and Sunflower Information Technologies. Mr. Akolkar has an MBA in finance and BS in electronics engineering from Mumbai University, India.

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L. Available Information
Our annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and amendments to these reports if applicable, are available, without charge, on our Investor Relations website as soon as reasonably practicable after they are filed electronically with the Securities and Exchange Commission. Copies also are available, without charge, by contacting the General Counsel, ValueVision Media, Inc., 6740 Shady Oak Road, Eden Prairie, Minnesota 55344-3433.
Our Investor Relations internetinvestor relations website address is www.valuevisionmedia.com.www.shopnbc.com/ir. Our goal is to maintain the investor relations website as a way for investors to easily find information about us, including press releases, announcements of investor conferences, investor and analyst presentations and corporate governance. We also make available free of charge our quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements and all amendments to these filings as soon as practicable after that material is electronically filed with or furnished to the SEC.  The information containedfound on and connected to our Investor Relations website is not incorporated intopart of this report.

or any other report we file with, or furnish to, the SEC.
Item 1A.Risk Factors
In addition to the general investment risks and those factors set forth throughout this document, including those set forth under the caption “Cautionary"Cautionary Statement Concerning Forward-Looking Information," the following risks should be considered regarding our Company.company.
We have a history of losses and a high fixed cost operating base and may not be able to achieve or maintain profitable operations in the future.
We experienced operating losses of approximately $16.823.3 million, $15.516.8 million and $41.215.5 million in fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively. We reported a net loss available to common shareholders of $48.127.7 million, $25.948.1 million and $14.725.9 million in fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively. There is no assurance that we will be able to achieve or maintain profitable operations in future fiscal years.
Our television home shopping business operates with a high fixed cost base, primarily driven by fixed fees under distribution agreements with cable and direct-to-home satellite providers to carry our programming. In order to operate on a profitable basis, we must reach and maintain sufficient annual sales revenues to cover our high fixed cost base and/or negotiate a reduction in this cost structure. If our sales levels are not sufficient to cover our operating expenses, our ability to reduce operating expenses in the near term will be limited by the fixed cost base. In that case, our earnings, cash balance and growth prospects could be materially and adversely affected.
If we do not reverse our current trend of operating losses, we could reduce our operating cash resources to the point where we will not have sufficient liquidity to meet the ongoing cash commitments and obligations to continue operating our business.
As of January 28, 2012February 2, 2013, we had approximately $33.026.5 million in unrestricted cash, with an additional $2.1 million of restricted cash and investments used to secure letters of credit. We expect to use our cash to finance our working capital requirements and to make necessary capital expenditures in order to operate our business and to fund any further operating losses. If we do not reverse our current trend of operating losses, we could reduce our operating cash resources to the point where we would not be able to adequately fund working capital requirements or necessary capital expenditures. In February 2012, we secured a $40$40 million revolving credit facility with PNC Bank, National Association. The new facility bears an interest rate of LIBOR plus 3% and was used to fund the retirement of our $25$25 million11% term loan and to pay a $12.4$12.4 million deferred payment obligation to a television distribution provider. We still have significant future commitments for our cash, which primarily includes payments for cable and satellite program distribution obligations and the eventual repayment of our new three-yearthree year credit facility. Based on our current projections for fiscal 20122013, we believe that our existing cash balances will be sufficient to maintain liquidity to fund our normal business operations over the next twelve months. However, our amended and restated shareholder agreement with GE Equity and NBCU requires the consent of GE Equity in order for us to issue new equity securities and to incur indebtedness above certain thresholds, and there can be no assurance that we would receive suchthis consent if we made a request. Furthermore, our new credit facility includes certain restrictions on our ability to incur additional debt, as well as restrictions on our ability to make material changes in the nature of our business, both of which may be necessary in times of liquidity constraints. Therefore, there

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Table of Contents

can be no assurance that, if required, we would be able to raise additional capital or reduce spending to have sufficient liquidity to meet our ongoing cash commitments and obligations to continue operating our business. Any issuances
Our inability to recruit and retain key employees may adversely impact our ability to sustain growth.
Our continued growth is contingent, in part, on our ability to retain and recruit employees that have the distinct skills necessary for a business that demands knowledge of additional equity, which could include GE Equity’s exercise of its warrantthe general retail industry, merchandising and product sourcing, television production, televised and internet-based marketing and fulfillment. The marketplace for six million shares of our common stock,such employees is very competitive and limited. Our growth may be dilutiveadversely impacted if we are unable to our existing shareholders.attract and retain these key employees.

The failure to secure suitable placement for our television programming and the use of digital technology to expand the number of channels and services available on cable, direct broadcast satellite and internet protocol TV-based video distribution systems could adversely affect our ability to attract and retain television viewers and could result in a decrease in revenue.
We are dependent upon our ability to compete for television viewers. Effectively competing for television viewers is

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Table of Contents

dependent, in part, on our ability to secure placement of our television programming within a suitable programming tier at a desirable channel position. The majority of multi-video programming distributors now offer programming on a digital basis. While the growth of digital cable and these other systems may over time make it possible for our programming to be more widely distributed, there are several risks as well. The primary risks associated with the growth of digital cable and alternative digital platforms are demonstrated by the following:

we could experience further declines in sales per digital tier subscriber because of the increased number of channels offered on digital systems competing for the same number of viewers and the higher channel location we typically are assigned in digital tiers;
more competitors may enter the marketplace as additional channel capacity is added; and
more programming options being available to the viewing public in the form of new television networks and time-shifted viewing (e.g., personal video recorders, video-on-demand, interactive television and streaming video over broadband internet connections).
Failure to adapt to these risks will result in lower revenue and may harm our results of operations. In addition, failure to anticipate and adapt to technological changes in a cost-effective manner that meets customer demands and evolving industry standards will also reduce our revenue, harm our results of operations and financial condition and have a negative impact on our business.
We may not be able to expand or could lose some of our existing programming distribution if we cannot negotiate profitable distribution agreements.
We are seeking to continue to reduce the costs associated with our cable and satellite distribution agreements. However, while we were able to achieve reductions in suchthese costs sincebeginning in 2008 and other reductions starting in 2013 without a loss in households, there can be no assurance that we will achieve comparable cost reductions in the future or that we will be able to maintain or grow our households on financial terms that are profitable to us. It is possible that we may need to reduce our programming distribution in certain systems if we are unable to obtain appropriate financial terms. Failure to successfully renew agreements covering a material portion of our existing cable and satellite households on acceptable financial and other terms could adversely affect our future growth, sales revenues and earnings unless we are able to arrange for alternative means of broadly distributing our television programming.
NBCU, Comcast and GE Equity and Comcast as the majority owner of NBCU, have the ability to exert significant influence over us and have the right to disapprove of certain actions by us.
As a result of their equity ownership in our Company,company, NBCU (and Comcast, as the majority owner of all of the common equity of NBCU) and GE Equity together are currently our largest shareholders and have the ability to exert significant influence over actions requiring shareholder approval, including the election of directors, adoption of equity-based compensation plans and approval of mergers or other significant corporate events. Through the provisions in the amended and restated shareholder agreement, NBCU (and Comcast, as the majority owner of NBCU) and GE Equity also have the right to block us from taking certain actions that our Board of Directors might otherwise determine to be in the interests of our other shareholders (as discussed in greater detail under “Business"Business — Strategic Relationships — Amended and Restated Shareholder Agreement”Agreement" above).
Expiration or termination of the NBC brandingNBCU trademark license would require us to pursue a new branding strategy thator we may choose to rebrand for other business reasons, and either rebranding initiative may not be successful.
We have branded our television home shopping network and internet site as ShopNBC and ShopNBC.com, respectively, under an exclusive, worldwide licensing agreement with NBCU for the use of NBCNBCU trademarks, service marks and domain names. The license agreement continues through May 2012, with an option to extend the term another year through May 2013 upon the mutual agreement of both parties.January 2014. We do not have the right to automatic renewal at the endand consequently

16

Table of the extension period, this most recent amendment provided for year to year renewals, and consequently Contents

we may choose or be required to pursue a new branding strategy or we may choose to rebrand prior to its expiration in the next 12 months, whichJanuary 2014. Such rebranding may not be as successful as the NBC brand with current or potential customers.NBCU brand. NBCU also has the right to terminate the license prior to the end of the license term if (i) we were to be in material breach of, default under or non-compliance with the terms and conditions of our credit facility (unless the breach, default or non-compliance is cured within 90 days or consented to or waived by the lender or agent under the credit facility), or (ii) if credit availability under the credit facility plus our unrestricted cash were to fall below $8 million. NBCU may also terminate the license under certain other circumstances, including without limitation, in the event of a breach by us of the terms of the license agreement, upon certain changes of control, upon our inability to pay our debts as they become due, andor upon NBCU’s failure to own a certain percentage of our outstanding capital stock on a fully diluted basis (as discussed in greater detail under “Business"Business — Strategic RelationshipsRelationship with NBCU, Comcast and GE Equity — NBCU Trademark License Agreement”Agreement" above). Rebranding our business could result in material expenditures and the following effects on our business (among others): (a) incremental costs of rebranding, including, but not limited to, reprinting all of our signage, television and internet logos, and potential challenges to our new brand, (b) engaging a marketing firm to assist with developing a new brand, (c) initiating a marketing campaign above and beyond our ordinary marketing to inform our customers of our new branding, and (d) the potential loss of customers who do not respond favorably to the new brand. In the event these effects on our business greatly exceed customary and expected costs and expense or result in an extended loss of revenue, there could be a material adverse impact on our business.
Our directors, executive officers andstock ownership is concentrated among a relatively small group of principal shareholders who have substantial control over us, including our directors and executive officers, and could delay or prevent a change in corporate control.
Our directors, executive officersGE Equity and holdersNBCU (and Comcast, as the owner of more than 5%all of ourthe common stock,equity of NBCU), together with their affiliates, along with our directors and executive officers, beneficially

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own, in the aggregate, approximately 48%36% of our outstanding common stock. As a result, these shareholders, acting together, would have the ability to significantly influence or control the outcome of matters submitted to our shareholders for approval, including the election of directors and any merger, consolidation or sale of all or substantially all of our assets. In addition, these shareholders, acting together, would have the ability to significantly influence or control the management and affairs of our Company.company. Accordingly, this concentration of ownership might harm the market price of our common stock by:
delaying, deferring or preventing a change in corporate control;
impeding a merger, consolidation, takeover or other business combination involving us; or
discouraging a potential acquirer from making a tender offer or otherwise attempting to obtain control of us.
Competition in the general merchandise retailing industry and particularly the live home shopping and e-commerce sectors could limit our growth and reduce our profitability.
As a general merchandise retailer, we compete for consumers with other forms of retail businesses, including other television home shopping and e-commerce retailers, infomercial companies, other types of consumer retail businesses, including traditional “brick"brick and mortar”mortar" department stores, discount stores, warehouse stores, specialty stores, catalog and mail order retailers and other direct sellers. In the competitive television home shopping sector, we compete with QVC Network, Inc., HSN, Inc. and Jewelry Television, as well as a number of smaller “niche”"niche" home shopping competitors. QVC Network, Inc. and HSN, Inc. both are substantially larger than we are in terms of annual revenues and customers, their programming is more broadly available to U.S. households than is our programming and in many markets they have more favorable channel locations than we have. The internet retailing industry is also highly competitive, with numerous e-commerce websites competing in every product category we carry, in addition to the websites operated by the other television home shopping companies. This competition in the internet retailing sector makes it more challenging and expensive for us to attract new customers, retain existing customers and maintain desired gross margin levels.
We may not be able to maintain our satellite services in certain situations, beyond our control, which may cause our programming to go off the air for a period of time and cause us to incur substantial additional costs.
Our programming is presently distributed to cable systems, full power television stations and satellite dish operators via a leased communications satellite transponder. Satellite service may be interrupted due to a variety of circumstances beyond our control, such as satellite transponder failure, satellite fuel depletion, governmental action, preemption by the satellite service provider, solar activity and service failure. Our satellite transponder agreement provides us with preemptible back-up service if satellite transmission is interrupted under certain conditions. In the event of a serious transmission interruption where back-up service is not available, we may need to enter into new arrangements, resulting in substantial additional costs and the inability to broadcast our signal for some period of time.

The FCC could limit must-carry rights, which would impact distribution of our television home shopping programming and might impair the value of our Boston FCC license.
The FCC issued a public notice on May 4, 2007 stating that it was updating the public record for a petition for reconsideration filed in 1993 and still pending before the FCC. The petition challenges the FCC’s prior determination to grant the same mandatory

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cable carriage (or “must-carry”"must-carry") rights for TV broadcast stations carrying home shopping programming that the FCC’s rules accord to other TV stations. The time period for comments and reply comments regarding the reconsideration closed in August 2007, and we submitted comments supporting the continuation of must-carry rights for home shopping stations. If the FCC decides to change its prior determination and withdraw must-carry rights for home shopping stations as a result of this updating of the public record, we could lose our current carriage distribution on cable systems in two markets: Boston and Seattle, which currently constitute approximately 3.73.2 million full-time equivalent households, or FTE’s, receiving our programming. We own our Boston television station and have a carriage contract with the third party Seattle television station. In addition, if must-carry rights for home shopping stations are withdrawn, it may not be possible to replace these FTE’s on commercially reasonable terms and the carrying value of our Boston FCC license, (which has an asset carrying value of $23.112.0 million as of January 28, 2012February 2, 2013), may become further impaired.
We may be subject to product liability claims for on-air misrepresentations or if people or properties are harmed by products sold by us.
Products sold by us and representations related to these products may expose us to potential liability from claims by purchasers of such products, subject to our rights, in certain instances, to seek indemnification against this liability from the suppliers or manufacturers of the products. In addition to potential claims of personal injury, wrongful death or damage to personal property, the live unscripted nature of our television broadcasting may subject us to claims of misrepresentation by our customers, the Federal Trade Commission and state attorneys general. We maintain, and have generally required the manufacturers and vendors of these products to carry, product liability and errors and omissions insurance. There can be no assurance that we will maintain

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this coverage or obtain additional coverage on acceptable terms, or that this insurance will provide adequate coverage against all potential claims or even be available with respect to any particular claim. There also can be no assurance that our suppliers will continue to maintain this insurance or that this coverage will be adequate or available with respect to any particular claims. Product liability claims could result in a material adverse impact on our financial performance. Our Company is also subject to two FTC consent decrees, one issued in 2001 and one issued in 2003; both have a duration of 20 years.  They consist of claims involving recordkeeping, compliance policies, and attention to detail on claim substantiation. Violations of these decrees could result in significant civil fines and penalties.
Our ValuePay installment payment program could lead to significant unplanned credit losses if our credit loss rate was to materially deteriorate.
We utilize an installment payment program called ValuePay that entitles customers to purchase merchandise and generally pay for the merchandise in two or more equal monthly installments. Our ValuePay installment program is a key element of our promotional strategy. As of January 28, 2012February 2, 2013, we had approximately $72.492.6 million due from customers under the ValuePay installment program. We maintain allowances for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. There is no guarantee that we will continue to experience the same credit loss rate that we have in the past or that losses will be within current provisions. A significant increase in our credit losses above what we have been experiencing could result in a material adverse impact on our financial performance.
Failure to comply with existing laws, rules and regulations applicable to our Company,company, or to obtain and maintain required licenses and rights, could subject us to additional liabilities.
We market and provide a broad range of merchandise through multiple channels. As a result, we are subject to a wide variety of statutes, rules, regulations, policies and procedures in various jurisdictions which are subject to change at any time, including laws regarding consumer protection, privacy, the regulation of retailers generally, the importation, sale and promotion of merchandise and the operation of warehouse facilities, the ownership of television stations as well as laws and regulations applicable to the internet, electronic devises and businesses engaged in e-commerce. These laws and regulations may cover subject matters including taxation, privacy, data protection, pricing, content, copyrights, distribution, mobile communications, electronic device certification, electronic contracts and other communications, consumer protection, unencumbered internet access to our services, the design and operation of websites and the characteristics and quality of our products and services. Although we undertake to monitor changes in these laws, if these laws change without our knowledge, or are violated by importers, designers, vendors, manufacturers or distributors or other third-parties we do business with, we could experience delays in shipments and receipt of goods or be subject to fines or other penalties under the controlling regulations, any of which could adversely affect our business. In addition, if we failfailure to comply with these laws and regulations could result in fines and proceedings against us by governmental agencies and consumers, which could adversely affect our business, financial condition and results of operations. Moreover, unfavorable changes in the laws, rules and regulations applicable to us could decrease demand for merchandise offered by us, increase costs and subject us to additional liabilities. Finally, certain of these regulations impact our marketing efforts.

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We may be subject to claims by consumers and state and federal authorities for security breaches involving customer information, which could materially harm our reputation and business.business or add significant administrative and compliance cost to our operations.
In order to operate our business, which includes multiple retail channels, we take orders for our products from customers. This requires us to obtain personal information from these customers including, but not limited to, credit card numbers. Although we take reasonable and appropriate security measures to protect customer information, there is still the risk that external or internal security breaches could occur, including cyber incidents. In addition, new tools and discoveries by third parties in computer or communications technology or software or other developments may facilitate or result in a future compromise or breach of our computer systems. Such compromises or breaches could result in data loss and/or identity theft leading to significant liability or costs to us from consumer lawsuits for monetary redress, state and federal authorities for fines and penalties, and could also lead to interruptions in our operations and negative publicity causing damage to our reputation and limiting customers’ willingness to purchase products from us. Theft of credit card numbers of consumers could result in multi-million dollar fines and consumer settlement costs, FTC audit requirements, and significant internal administrative costs.
In addition to possible claims for security breaches involving customer information, the secure processing, maintenance and transmission of customer information is critical to our operations and business strategy, and we devote significant resources to protecting our customer information. The expenses associated with complying with a patchwork of state laws imposing differing security requirements depending on the residence of our customers could reduce our operating margins. As mentioned above, there have been continuing efforts to increase the legal and regulatory obligations and restrictions on companies conducting commerce, primarily in the areas of taxation, consumer privacy and protection of consumer personal information and we may have to devote significant resources to information security.
Nearly all of our sales are paid for by customers using credit or debit cards and the increasingly heightened Payment Card Industry (“PCI”("PCI") standards regarding the storage and security of customer information could potentially impact our ability to accept card brandsbrands.
Nearly all of ShopNBC’s customers pay for purchases via a credit or debit card. Credit and debit card brand issuers continue to heighten PCI standards that are applicable to all merchants who accept these cards. These standards primarily pertain to the processes and procedures for secure storage of customer data. Effective in 2012,By virtue of the volume of our overall credit card transactions, ShopNBC is considered a Level 1 merchant which will requirerequires the annual completion of a formal Record of Compliance (ROC) by a Qualified Security Assessor. Failure to comply with PCI standards, as required by card issuers, could result in card brand fines and/or the possible inability for us to accept a card brand. Our inability to accept one or all card brands could materially affect sales in a negative manner. ShopNBC received an approved ROC on August 11, 2012.

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We depend on relationships with numerous domestic and foreign manufacturers and suppliers; a decrease in product quality or an increase in product cost, or the unanticipated loss of several of our larger suppliers, could impact our sales.
We procure merchandise from numerous domestic and foreign manufacturers and suppliers generally pursuant to short-term contracts and purchase orders. Our ability to identify and establish relationships with these parties, as well as access quality merchandise in a timely and efficient manner on acceptable terms and at acceptable costs, can be challenging. We depend on the ability of these parties in the U.S. and abroad to timely produce and deliver goods that meet applicable quality standards, which is impacted by a number of factors not within the control of these parties, such as political or financial instability, trade restrictions, tariffs, currency exchange rates and transport capacity and costs, among others, and to deliver products that meet or exceed our customers’ expectations.
Our failure to identify new vendors and manufacturers, maintain relationships with a significant number of existing vendors and manufacturers and/or access quality merchandise in a timely and efficient manner could cause us to miss customer delivery dates or delay scheduled promotions, which would result in the failure to meet customer expectations and could cause customers to cancel orders or cause us to be unable to source merchandise in sufficient quantities, which could result in lost sales.
It is possible that one or more of our larger suppliers could experience financial difficulties, including bankruptcy, or otherwise could determine to cease doing business with us. During fiscal 20112012, products purchased from one vendor accounted for approximately 15%19% of our consolidated net sales. While weThe unanticipated loss of this supplier or any other large supplier could impact our sales and earnings. We have periodically experienced the loss of a major vendor and if a number of our larger vendors ceased doing business with us, this could materially and adversely impact our sales and profitability on a short term basis.profitability.
Many of our key functions are concentrated in a single location, and a natural disaster could seriously impact our ability to operate.
Our television broadcast studios, internet operations, IT systems, merchandising team, inventory control systems, executive offices and finance/accounting functions, among others, are centralized in our adjacent offices at 6740 and 6690, Shady Oak Road

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in Eden Prairie, Minnesota. In addition, our only fulfillment and distribution facility is centralized at a location in Bowling Green, Kentucky. A natural disaster, such as a tornado, could seriously disrupt our ability to continue or resume normal operations for some period of time. While we have certain business continuity plans in place, no assurances can be given as to how quickly we would be able to resume operations and how long it may take to return to normal operations. We could incur substantial financial losses above and beyond what may be covered by applicable insurance policies, and may experience a loss of customers, vendors and employees during the recovery period.
We could be subject to additional sales tax collection obligations and claims for uncollected amounts.
AOver the past five years, a number of states have adopted new legislation that would require the collection of state and/or local taxesout-of-state retailers to collect and remit sales tax on transactions originating on the internet or by other out-of-state retailers,remote means such as home shopping, infomercial and catalog companies. In some cases thesedistribution. These new laws seek to establish grounds for asserting “nexus”assert indirect physical "nexus" by the out-of-state retailer based on either the presence in the applicable state andof e-commerce "click-thru" affiliates who are paid by the retailer to direct e-commerce traffic to the retailer through independent websites or by the presence in the state of companies with which the out-of-state retailer shares common ownership. These laws are being challenged by internet and other retailers under federal constitutional grounds. Adding sales tax to our internet transactions could negatively impact consumer demand. ShopNBC partners with numerous affiliate companies across the country to publicize links from different websites to our website, ShopNBC.com. In 2008, the state of New York enacted legislation which required certain sellers like us to collect sales tax on our New York sales if we utilized New York “resident representatives”, which term was intended to include internet companies that publicize e-commerce retailers through links from different websites to the e-commerce retailer’s website. Courtgrounds, but court challenges to this tax have to date been largely unsuccessful. North Carolina and Rhode Island have passed similar laws and several other state legislatures, including California, are considering similar legislation. As a result ofWe continually monitor this legislation as well as other legislation passed, weand, depending upon our facts in the state, have either registered and started collecting salesto collect tax (such as in New York, North Carolina, Colorado, and Colorado.Pennsylvania) or have confirmed that we have no direct or indirect physical relationships with the state at the time such legislation becomes effective. Several new state legislatures are introducing similar legislation each year, and federal legislation (which would require nationwide collection from all of our customers) has also been introduced in the federal House and Senate. If this trend continues and the laws are upheld after legal challenges, we could be required to collect additional state and local taxes whichin many additional jurisdictions. Adding sales tax to our internet transactions could negatively impact sales as well as creatingconsumer demand, create a competitive disadvantage (if all retailers are not equally impacted), and create an additional costly administrative burden which could be costly toof complying with the business. Wecollection laws of multiple jurisdictions. While we believe we comply with current state sales tax regulations.regulations, a successful assertion by one or more states requiring us to collect taxes where we do not do so could result in substantial tax liabilities, including for past sales, as well as penalties and interest.
We place a significant reliance on technology and information management tools and operational applications to run our existing businesses, the failure of which could adversely impact our operations.
Our businesses are dependent, in part, on the use of sophisticated technology, some of which is provided to us by third parties. These technologies include, but are not necessarily limited to, satellite based transmission of our programming, use of the internet and other mobile commerce devises in relation to our on-line business, new digital technology used to manage and supplement our television broadcast operations, the age of our legacy operational applications to distribute product to our customers and a network of complex computer hardware and software to manage an ever increasing need for information and information management tools. The failure of any of these legacy systems or operational infrastructure elements, technologies, or our inability to have this technology supported, updated, expanded or integrated into new business processes or other technologies, could adversely impact our operations. Although we have, when possible, developed alternative sources of technology and built redundancy into our computer networks and tools, there can be no assurance that these

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efforts to date would protect us against all potential issues or disaster occurrences related to the loss of any such technologies or their use.
Our inability to recruit and retain key employees may adversely impact our ability to sustain growth.
Our continued growth is contingent, in part, on our ability to retain and recruit employees that have the distinct skills necessary for a business that demands knowledge of the general retail industry, merchandising and product sourcing, television production, televised and internet-based marketing and fulfillment. The marketplace for such employees is very competitive and limited. Our growth may be adversely impacted if we are unable to attract and retain these key employees.

Item 1B. Unresolved Staff Comments
None.

Item 2. Properties
We own two commercial buildings occupying approximately 209,000 square feet in Eden Prairie, Minnesota (a suburb of Minneapolis). These buildings are used for office space including executive offices, television studios, broadcast facilities and administrative offices. We own a 262,000 square foot distribution facility on a 34-acre34-acre parcel of land in Bowling Green, Kentucky, which is currently pledged as collateral under our bank credit facility. We also lease approximately 176,000230,000 square feet of additional warehouse space in Bowling Green, Kentucky under a month-to-month lease agreement, which allows for additional capacity of up to a total of approximately 400,000 square feet, if needed. Additionally, we rent transmitter site and studio locations in Boston, Massachusetts for our full power television station. We have granted a security interest in our Eden Prairie, Minnesota headquarters facility and our Boston television station to one of our larger television distribution service providers until January 2013.
We believe that our existing facilities are adequate to meet our current needs and that suitable additional alternative space will be available as needed to accommodate expansion of operations.


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Item 3. Legal Proceedings
We are involved from time to time in various claims and lawsuits in the ordinary course of business. In the opinion of management, thesethe claims and suits individually and in the aggregate will not have a material adverse effect on our operations or consolidated financial statements.
In the third quarter of fiscal 2009, the U.S. Customs and Border Protection agency commenced an investigation into an undervaluation and corresponding underpayment of the customs duty owed by one of ourthe Company's vendors relating to a particular shipment of goods to the United States. We notifiedus. After a lengthy investigation, the vendor was criminally charged and have withheld certain funds fromrecently pleaded guilty in federal court to using fraudulent invoices to defraud U.S. Customs of duties. After the vendor under contractual indemnification obligationsrefused a request to cover any potential costs, penalties or fees that may result fromindemnify the investigation. We made a formal requestCompany for indemnification from the vendor but the request was refused. As a result,its risk, in December 2009, throughwe commenced litigation against the vendor in the U.S. District Court of Minnesota we commenced litigation against the vendor for breach of contract. The vendor then filed counterclaims for payments it claimsclaimed were owed by us. The case has been stayed by the district court pending the outcome of the U.S. Customs investigation. We believe that the funds we are withholding from the vendor will be sufficient to cover any costs or possible liabilities against us that may result from the investigation.court.


Item 4. Mine Safety Disclosures

Not Applicable.


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PART II

Item 5. Market for Registrant's Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities
Market Information for Common Stock
Our common stock is traded on the Nasdaq Global Market under the symbol “VVTV.”"VVTV." The following table sets forth the range of high and low sales prices of our common stock as quoted by the Nasdaq Global Market for the periods indicated.
 High Low High Low
Fiscal 2012    
First Quarter $2.59
 $1.55
Second Quarter 2.55 1.48
Third Quarter 2.83 1.65
Fourth Quarter 2.83 1.62
Fiscal 2011        
First Quarter $7.67
 $5.00
 $7.67
 $5.00
Second Quarter 8.73
 5.85
 8.73
 5.85
Third Quarter 7.74
 1.91
 7.74
 1.91
Fourth Quarter 3.37
 1.43
 3.37
 1.43
Fiscal 2010    
First Quarter 4.77
 2.96
Second Quarter 3.09
 1.45
Third Quarter 2.69
 1.41
Fourth Quarter 7.24
 2.15
Holders
As of March 15, 2012,14, 2013, we had approximately 510820 common shareholders of record.
Dividends
We have never declared or paid any dividends with respect to our common stock. Pursuant to the amended and restated shareholder agreement with GE Equity and NBCU, we are prohibited from paying dividends on our common stock without GE Equity’s prior consent. We currently expect to retain our earnings for the development and expansion of our business and do not anticipate paying cash dividends on the common stock in the foreseeable future. The Company is further restricted from paying dividends on its common stock by its bank credit facility. Any future determination by us to pay cash dividends on our common stock will be at the discretion of our board of directors and will be dependent upon our results of operations, financial condition, any contractual restrictions then existing and other factors deemed relevant at the time by the board of directors. We currently expect to retain our earnings for the development and expansion of our business and do not anticipate paying cash dividends on the common stock in the foreseeable future.
Pursuant to the amended and restated shareholder agreement with GE Equity and NBCU, we are prohibited from paying dividends on our common stock without GE Equity’s prior consent. We are further restricted from paying dividends on our common stock by our bank credit facility.
Issuer Purchases of Equity Securities
As of January 28, 2012February 2, 2013, all authorizations for repurchase programs have expired.expired and there were no repurchases made during fiscal 2012.

Stock Performance Graph
The graph below compares the cumulative five-year total return to our shareholders (based on appreciation or depreciation of the market price of our common stock) on an indexed basis with (i) a broad equity market index and (ii) two published industry indices. The presentation compares the common stock price in the period from February 3, 20072, 2008 to January 28, 2012February 2, 2013 to the Nasdaq Composite Index, the S&P 500 Retailing Index and the Morningstar Specialty Retail Index. The cumulative return is calculated assuming an investment of $100 on February 3, 2007,2, 2008, and reinvestment of all dividends. You should not consider shareholder return over the indicated period to be indicative of future shareholder returns.


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COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Among ValueVision Media, Inc., The Nasdaq Composite Index,
S&P 500 Retailing Index and the Morningstar Specialty Retail Index

ASSUMES $100 INVESTED ON FEBRUARY 3, 20072, 2008
ASSUMES DIVIDENDS REINVESTED
FISCAL YEAR ENDING JANUARY 28, 2012FEBRUARY 2, 2013
 February 3,
2007
 February 2,
2008
 January 31,
2009
 January 30,
2010
 January 29,
2011
 January 28, 2012 February 2,
2008
 January 31,
2009
 January 30,
2010
 January 29,
2011
 January 28,
2012
 February 2, 2013
ValueVision Media, Inc.  $100.00
 $49.40
 $2.01
 $33.20
 $51.97
 $12.41
 $100.00
 $4.08
 $67.21
 $105.22
 $25.12
 $45.35
NASDAQ Composite Index $100.00
 $98.13
 $60.55
 $88.95
 $112.35
 $118.94
 $100.00
 $61.71
 $90.64
 $114.49
 $121.21
 $138.61
S&P 500 Retailing Index $100.00
 $81.61
 $50.83
 $79.07
 $100.74
 $114.44
 $100.00
 $62.28
 $96.88
 $123.43
 $140.22
 $178.55
Morningstar Specialty Retail Index $100.00
 $95.45
 $56.99
 $97.71
 $129.09
 $137.32
 $100.00
 $59.71
 $102.37
 $135.25
 $143.87
 $185.90
Equity Compensation Plan Information
The following table provides information as of January 28, 2012February 2, 2013 for our compensation plans under which securities may be issued:
Plan Category Number of Securities to be Issued Upon Exercise of Options, Warrants and Rights   Weighted-Average Exercise Price of Outstanding Options, Warrants and Rights Number of Securities Remaining Available for Future Issuance under Equity Compensation Plans   Number of Securities to be Issued Upon Exercise of Options, Warrants and Rights   Weighted-Average Exercise Price of Outstanding Options, Warrants and Rights Number of Securities Remaining Available for Future Issuance under Equity Compensation Plans  
Equity Compensation Plans Approved by Security holders 3,731,000
   $5.91 3,357,000
 (1)
Equity Compensation Plans Not Approved by Security holders (2) 657,000
 (2) $4.43 
  
Equity Compensation Plans Approved by Security Holders 5,768,000
   $5.08 386,000
 (1)
Equity Compensation Plans Not Approved by Security Holders (2) 525,000
 (2) $4.12 
  
Total 4,388,000
   $5.68 3,357,000
   6,293,000
   $3.96 386,000
  


(1)Includes securities available for future issuance under shareholder approved compensation plans other than upon the exercise of outstanding options, warrants or rights, as follows: 517,000216,000 shares under the 2004 Omnibus Stock Plan and 2,840,000170,000 shares under the 2011 Omnibus Stock Plan.

(2)Reflects 7,372 shares of common stock issuable upon exercise of warrants held by NBCU and 650,000525,000 shares of common stock issuable upon exercise of nonstatutory employee stock options granted at exercise prices equal to the fair market value of a share of common stock on the date of grant. Nonstatutory employee stock options have historically been granted to new employees as inducement grants when shareholder approved equity compensation plan shares have been depleted. Each of these options expires 10 years from the grant date and vests over three years.

2223


compensation plan shares have been depleted. Each of these options expires ten years from the grant date and vests over three years.

Item 6. Selected Financial Data
The selected financial data for the five years ended January 28, 2012February 2, 2013 have been derived from our audited consolidated financial statements. The selected financial data presented below are qualified in their entirety by, and should be read in conjunction with, the financial statements and notes thereto and other financial and statistical information referenced elsewhere herein including the information referenced under the caption “Management’s"Management’s Discussion and Analysis of Financial Condition and Results of Operations."
 Year Ended Year Ended
 January 28, 2012(a) January 29, 2011(b) January 30, 2010(c) January 31, 2009(d) February 2, 2008(e) February 2, 2013 (a) January 28, 2012(b) January 29, 2011(c) January 30, 2010(d) January 31, 2009(e)
 (In thousands, except per share data) (In thousands, except per share data)
Statement of Operations Data:  
  
  
  
  
  
  
  
  
  
Net sales $558,394
 $562,273
 $527,873
 $567,510
 $781,550
 $586,820
 $558,394
 $562,273
 $527,873
 $567,510
Gross profit 204,095
 199,529
 173,772
 182,749
 271,015
 212,372
 204,095
 199,529
 173,772
 182,749
Operating loss (16,838) (15,466) (41,171) (88,458) (23,052) (23,297) (16,838) (15,466) (41,171) (88,458)
Net income (loss) (48,064) (25,868) (41,998) (97,793) 22,452
Net loss (27,676) (48,064) (25,868) (41,998) (97,793)
                    
Per Share Data:  
  
  
  
  
  
  
  
  
  
Net income (loss) from continuing operations per common share $(1.03) $(0.78) $(0.45) $(2.92) $0.53
Net income (loss) from continuing operations per common share — assuming dilution $(1.03) $(0.78) $(0.45) $(2.92) $0.53
Net loss from continuing operations per common share $(0.57) $(1.03) $(0.78) $(0.45) $(2.92)
Net loss from continuing operations per common share — assuming dilution $(0.57) $(1.03) $(0.78) $(0.45) $(2.92)
Weighted average shares outstanding:  
  
  
  
  
  
  
  
  
  
Basic 46,451
 33,326
 32,538
 33,598
 41,992
 48,875
 46,451
 33,326
 32,538
 33,598
Diluted 46,451
 33,326
 32,538
 33,598
 42,011
 48,875
 46,451
 33,326
 32,538
 33,598

 January 28, 2012 January 29, 2011 January 30, 2010 January 31, 2009 February 2, 2008 February 2, 2013 January 28, 2012 January 29, 2011 January 30, 2010 January 31, 2009
 (In thousands) (In thousands)
Balance Sheet Data:  
  
  
  
  
  
  
  
  
  
Cash and cash equivalents $32,957
 $46,471
 $17,000
 $53,845
 $59,078
 $26,477
 $32,957
 $46,471
 $17,000
 $53,845
Restricted cash and investments 2,100
 4,961
 5,060
 1,589
 
 2,100
 2,100
 4,961
 5,060
 1,589
Current assets 163,271
 185,357
 139,361
 161,469
 252,183
 170,712
 163,271
 185,357
 139,361
 161,469
Long-term investments 
 
 
 15,728
 26,306
 
 
 
 
 15,728
Property, equipment and other assets 55,189
 53,002
 56,853
 64,303
 80,591
 41,387
 55,189
 53,002
 56,853
 64,303
Total assets 218,460
 238,359
 196,214
 241,500
 359,080
 212,099
 218,460
 238,359
 196,214
 241,500
Current liabilities 91,364
 103,798
 85,992
 95,988
 118,350
 96,400
 91,364
 103,798
 85,992
 95,988
Series B redeemable preferred stock 
 14,599
 11,243
 
 
 
 
 14,599
 11,243
 
Other long-term obligations 25,507
 36,810
 10,675
 
 
 38,420
 25,507
 36,810
 10,675
 
Series A redeemable preferred stock 
 
 
 44,191
 43,898
 
 
 
 
 44,191
Shareholders’ equity 101,589
 83,152
 88,304
 99,472
 194,510
 77,279
 101,589
 83,152
 88,304
 99,472


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 Year Ended Year Ended
 January 28, 2012 January 29, 2011 January 30, 2010 January 31, 2009 February 2, 2008 February 2, 2013 January 28, 2012 January 29, 2011 January 30, 2010 January 31, 2009
 (In thousands, except statistical data) (In thousands, except statistical data)
Other Data:  
  
  
  
  
  
  
  
  
  
Gross profit 36.6% 35.5% 32.9% 32.2% 34.7% 36.2% 36.6% 35.5% 32.9% 32.2%
Working capital $71,907
 $81,559
 $53,369
 $65,481
 $133,833
 $74,312
 $71,907
 $81,559
 $53,369
 $65,481
Current ratio 1.8
 1.8
 1.6
 1.7
 2.1
 1.8
 1.8
 1.8
 1.6
 1.7
Adjusted EBITDA (as defined)(f) $996
 $2,351
 $(19,411) $(51,421) $6,850
 $4,494
 $996
 $2,351
 $(19,411) $(51,421)
                    
Cash Flows:  
  
  
  
  
  
  
  
  
  
Operating $(12,949) $327
 $(37,896) $7,100
 $11,189
 $(8,482) $(12,949) $327
 $(37,896) $7,100
Investing $(7,819) $(7,430) $8,307
 $24,557
 $(475) $(10,055) $(7,819) $(7,430) $8,307
 $24,557
Financing $7,254
 $36,574
 $(7,256) $(3,417) $(26,605) $12,057
 $7,254
 $36,574
 $(7,256) $(3,417)
________________

(a)
Results of operations for fiscal 20112012 includes aan $25.711.1 million write-down of our FCC broadcast license and a $500,000 charge resulting from the early retirement of our $25 million term loan. Also, as a result of the Company's retail accounting calendar, fiscal 2012 includes 53 weeks of operations as compared to 52 weeks for the other periods presented. See Notes 2, 4 and 9 to the consolidated financial statements.
(b)Results of operations for fiscal 2011 includes a $25.7 million total charge related to the early preferred stock debt extinguishment. See Note 8 to the consolidated financial statements.

23


extinguishment. See Note 9 to the consolidated financial statements.
(b)(c)
Results of operations for fiscal 2010 include the following: (i) a $1.2 million charge due to early payment of preferred stock obligations and (ii) a $1.1 million charge related to incremental restructuring charges incurred in fiscal 2010.2010. See Notes 98 and 1817 to the consolidated financial statements.
(c)(d)
Results of operations for fiscal 2009 include the following: (i) a $3.6 million gain on the sale of auction rate securities, (ii) a $2.3 million charge related to the restructuring of certain company operations and (iii) a $1.9 million charge related to costs associated with our chief executive officer transition. See Notes 7, 18 and 19 to the consolidated financial statements.
(d)(e)Results of operations for fiscal 2008 include the following: (i) an $11.1 million auction rate securities write down, (ii) an $8.8 million FCC license intangible asset impairment, (iii) a $4.3 million charge related to the restructuring of certain company operations and (iv) a $2.7 million charge related to costs associated with our chief executive officer transition.
(e)Results of operations for fiscal 2007 include the following: (i) a $40.2 million gain on the sale of Ralph Lauren Media, LLC, (ii) a $5.0 million charge related to the restructuring of certain company operations and (iii) a $2.5 million charge related to costs associated with our chief executive officer transition.
(f)EBITDA as defined for this statistical presentation represents net income (loss) for the respective periods excluding depreciation and amortization expense, interest income (expense) and income taxes. We define Adjusted EBITDA as EBITDA excluding debt extinguishment; non-operating gains (losses); non-cash impairment charges and write downs; restructuring and CEO transition costs; and non-cash share-based compensation expense. Management has included the term Adjusted EBITDA in its EBITDA reconciliation in order to adequately assess the operating performance of our “core”"core" television and internet businesses and in order to maintain comparability to our analyst’s coverage and financial guidance, when given. Management believes that Adjusted EBITDA allows investors to make a meaningful comparison between our core business operating results over different periods of time with those of other similar companies. In addition, management uses Adjusted EBITDA as a metric measure to evaluate operating performance under its management and executive incentive compensation programs. Adjusted EBITDA should not be construed as an alternative to operating income (loss), net income (loss) or to cash flows from operating activities as determined in accordance with generally accepted accounting principles and should not be construed as a measure of liquidity. Adjusted EBITDA may not be comparable to similarly entitled measures reported by other companies.

25


A reconciliation of Adjusted EBITDA to its comparable GAAP measurement, net income (loss),loss, follows:
 Year Ended Year Ended
 January 28, 2012 January 29, 2011 January 30, 2010 January 31, 2009 February 2, 2008 February 2, 2013 January 28, 2012 January 29, 2011 January 30, 2010 January 31, 2009
 (In thousands) (In thousands)
Adjusted EBITDA $996
 $2,351
 $(19,411) $(51,421) $6,850
 $4,494
 $996
 $2,351
 $(19,411) $(51,421)
Less:  
  
  
  
  
  
  
  
  
  
Loss on debt extinguishment (25,679) (1,235) 
 
 
 (500) (25,679) (1,235) 
 
Non-operating gains (losses) and equity in income of Ralph Lauren Media, LLC 
 
 3,628
 (969) 40,663
Non-operating gains (losses) 100
 
 
 3,628
 (969)
Write-down of auction rate investments 
 
 
 (11,072) 
 
 
 
 
 (11,072)
FCC license impairment 
 
 
 (8,832) 
 (11,111) 
 
 
 (8,832)
Restructuring costs 
 (1,130) (2,303) (4,299) (5,043) 
 
 (1,130) (2,303) (4,299)
CEO transition costs 
 
 (1,932) (2,681) (2,451) 
 
 
 (1,932) (2,681)
Non-cash share-based compensation expense (5,007) (3,350) (3,205) (3,928) (2,415) (3,257) (5,007) (3,350) (3,205) (3,928)
EBITDA (as defined) (29,690) (3,364) (23,223) (83,202) 37,604
 $(10,274) $(29,690) $(3,364) $(23,223) $(83,202)
          
A reconciliation of EBITDA to net income (loss) is as follows:  
  
  
  
  
EBITDA, as defined (29,690) (3,364) (23,223) (83,202) 37,604
A reconciliation of EBITDA to net loss is as follows:  
  
  
  
  
EBITDA (as defined) $(10,274) $(29,690) $(3,364) $(23,223) $(83,202)
Adjustments:  
  
  
  
  
  
  
  
  
  
Depreciation and amortization (12,827) (13,337) (14,320) (17,297) (19,993) (13,423) (12,827) (13,337) (14,320) (17,297)
Interest income 64
 51
 382
 2,739
 5,680
 11
 64
 51
 382
 2,739
Interest expense (5,527) (9,795) (4,928) 
 
 (3,970) (5,527) (9,795) (4,928) 
Income tax (provision) benefit (84) 577
 91
 (33) (839)
Net income (loss) $(48,064) $(25,868) $(41,998) $(97,793) $22,452
Income tax benefit (provision) (20) (84) 577
 91
 (33)
Net loss $(27,676) $(48,064) $(25,868) $(41,998) $(97,793)


ItemITEM 7. Management's Discussion and Analysis of Financial Condition and Results of Operations
Introduction
The following discussion and analysis of financial condition and results of operations is qualified by reference to and should

24


be read in conjunction with our audited consolidated financial statements and notes thereto included elsewhere in this annual report.
Cautionary Statement for Purposes of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995Regarding Forward-Looking Statements
This Annual Report on Form 10-K, including the following Management’s Discussion and Analysis of Financial Condition and Results of Operations and other materials we file with the Securities and Exchange Commission (as well as information included in oral statements or other written statements made or to be made by us) contain certain forward-looking statements"forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. AllAny statements other thancontained herein that are not statements of historical fact, including statements regarding guidance, industry prospects or future results of operations or financial position made in this annual report on Form 10-K are forward looking.forward-looking. We often use words such as anticipates, believes, expects, intends and similar expressions to identify forward-looking statements. These statements are based on management’s current expectations and accordingly are accordingly subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer preferences, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; changes in the mix of products sold by us;ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales; pricing and gross sales margins; the level of cable and satellite distribution for our programming and the associated fees;fees or estimated cost savings from contract renegotiations; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties;parties with whom we have contractual relationships, and to successfully manage key vendor relationships; our ability to successfully manage and maintain our brand name and marketing initiatives; our ability to manage our operating expenses successfully and our working capital levels; our ability to remain compliant with our long-term credit facility covenants; the market demand for television station sales; our management of ourand information systems infrastructure; challenges to our data and information security; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting our operations; the risks identified under “Risk Factors”Item 1A (Risk Factors) in this report;report on Form 10K; significant public events that are difficult to predict, such as widespread weather catastrophes or other significant television-covering events causing an interruption of television coverage or that directly compete with the viewership of our programming; and our ability to obtainemploy and retain key executives and employees. InvestorsYou are cautioned that allnot to place undue reliance on forward-looking statements, involve risk and uncertainty. The facts and circumstances that exist when any forward-looking statements are made and on which those forward-looking statements are based may significantly change inspeak only as of the future, thereby rendering the forward-looking statements obsolete.date of

26


this filing. We are under no obligation (and expressly disclaim any such obligation) to update or alter our forward-looking statements whether as a result of new information, future events or otherwise.
Overview
Company Description
We are a multichannel electronic retailer that markets, sells and distributes products to consumers through TV, telephone, online, mobile and social media. Our principal form of product exposure is our 24-hour television shopping network, ShopNBC, which is distributed primarily through cable and satellite affiliation agreements, and markets brand name and private label products in the categories of jewelry & watches; home & consumer electronics; beauty, health & fitness; and fashion & accessories. We also operate ShopNBC.com, a comprehensive e-commerce platform that sells products appearing on our television shopping channel as well as an extended assortment of online-only merchandise. Our programming and products are also marketed via mobile devices, - including smartphones and tablets such as the iPad, and through the leading social media channels. We have an exclusive trademark license from NBCUniversal Media, LLC, formerly known as NBC Universal, Inc. (“NBCU”),NBCU, for the worldwide use of an NBC-brandedNBCU-branded name for a period ending in May 2012. Additionally, the agreement allows for a one-year extension to May 2013 upon the mutual agreement of both parties.January 2014. Pursuant to the license, we operate our television home shopping network and our Internet websites, ShopNBC.cominternet website, ShopNBC.com.
In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity beneficially owned 51% by Comcast and ShopNBC.tv.49% by GE. As a result of that transaction, NBCU is now a wholly owned subsidiary of NBCUniversal, LLC. In March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in February 2013.
Products and Customers
Products sold on our multi-media platforms include primarily jewelry & watches, home & consumer electronics, beauty, health & fitness, and fashion & accessories. Historically jewelry and watches have been our largest merchandise categories. We are currently endeavoringworking to shift our product mix to include a more diversified product assortment in order to grow our new and active customer base. The following table shows our merchandise mix as a percentage of television home shopping and internet net merchandise sales for the years indicated by product category group:
  Year Ended
  January 28, 2012 January 29, 2011 January 30, 2010
Merchandise Mix      
Jewelry & Watches 53% 52% 55%
Home & Electronics 28% 32% 31%
Beauty, Health & Fitness 12% 10% 7%
Fashion & Accessories 7% 6% 7%

25



  For the Years Ended
  February 2,
2013
 January 28,
2012
 January 29,
2011
Merchandise Category      
Jewelry & Watches 52% 53% 52%
Home & Consumer Electronics 27% 28% 32%
Beauty, Health & Fitness 13% 12% 10%
Fashion & Accessories 8% 7% 6%
Our product strategy is to continue to develop and expand new product offerings across multiple merchandise categories as needed in response to bothbased on customer demand, as well as to offer competitive pricing and special values in order to drive new customers and maximize margin dollars per minute in our television and internet shopping operations.minute. Our multichannel customers — those who interact with our network and transact through TV, internet and mobile device — are primarily women between the ages of 3035 and 60,65, married, with average annual household incomes of $50,000$70,000 or more. We also have a strong presence of male customers of similar age and income range. We believe our customers make purchases based on our unique products, quality merchandise and value.
Company Strategy
As a premium multichannel electronic retailer, our strategy is to offer our customers differentiated quality brands and products at a compelling value proposition. We also seek to provide today's consumers with flexible programming formats and access that allowsallow them to view and interact with our content and products at their convenience - whenever and wherever they are able. Our merchandise positioning aims to make us a trusted destination for quality and an authority in a broad category of merchandise. We focus on creating a customer experience that builds strong loyalty and an activea growing customer base.
In support of this strategy, we are pursuing the following actions to improve the operational and financial performance of our Company:company: (i) broadenexpand and optimizediversify our product mix to appeal to more customers, to increase the purchase frequency of active customers and to encourage additional purchases perincrease customer retention rates, (ii) increase new and active customers and improve household penetration, (iii) increase our gross margin dollars by improvingmaintaining merchandise margins in key product categories while prudently managing inventory levels, (iv) reduceenhance our transactional operating expenses while managingcustomer satisfaction through a variety of investments in technology, promotional activity and improved and competitive customer service policies, (v) manage our fixed operating and transaction expenses, (v)(vi) grow our Internet

27


internet and mobile business with expanded product assortments and Internet-onlyinternet-only merchandise offerings, (vi)(vii) expand our Internet,internet, mobile and social media channels to attract and retain more customers, and (vii)(viii) maintain cable and satellite carriage contracts at appropriate durations while seeking cost savings opportunities and improved footprint productivity through better channel positions.positions and dual illumination or multiple channels.
Our Competition
The direct marketing and multichannel retail businessesindustries are highly competitive. InWith our television home shoppingcustomers looking to "watch and e-commerce operations,shop anytime, anywhere," we compete for the attention of customers with other television home shopping and e-commerce retailers; infomercial companies; other types of consumer retail businesses, including traditional “brick"brick and mortar”mortar" department stores, discount stores, warehouse stores and specialty stores; catalog and mail order retailers and other direct sellers.
In the competitive television home shopping sector, we compete with Our direct competitors within our industry include QVC Network, Inc. and HSN, Inc., both of whomwhich are substantially larger than we are in terms of annual revenues and customers, and whose programming is carried more broadly to U.S. households than our programming. The American Collectibles Network, which operates Jewelry Television, also competes with us for television home shopping customers in the jewelry category. In addition, there are a number of smaller niche players and startups in the television home shopping arena who compete with us. We believe that our major competitors incur cable and satellite distribution fees representing a significantly lower percentage of their sales attributable to their television programming than do we; and that their fee arrangements are substantially on a commission basis (in some cases with minimum guarantees) rather than on the predominantly fixed-cost basis that we currently have. At our current sales level, our distribution costs as a percentage of total consolidated net sales are higher than our competition. However, one of our key strategies is to maintain our distribution fixed cost structure in order to leverage our profitability as we grow our business.
The e-commerce sector also is highly competitive, and we are in direct competition with numerous other internet retailers, many of whom are larger, better financed and/orand have a broader customer base than we do.
We anticipate continuing competition for viewers and customers, for experienced home shopping personnel, for distribution agreements with cable and satellite systems and for vendors and suppliers — not only from television home shopping companies, but also from other companies that seek to enter the home shopping and internet retail industries, including telecommunications and cable companies, television networks, and other established retailers. We believe that our ability to be successful in the television home shopping and e-commerce sectorsmultichannel retailing industry will be dependent on a number of key factors, including  expanding our digital footprint to meet our customers' "watch and shop anytime, anywhere" needs, increasing the number of customers who purchase products from us and increasing the dollar value of sales per customer from our existing customer base.
Results for Fiscal 2012, 2011 2010 and 2009
2010
Consolidated net sales in fiscal 2012 were $586.8 million compared to $558.4 million in fiscal 2011, a 5% increase. Consolidated net sales in fiscal 2011 were $558.4 million compared to $562.3 million in fiscal 2010, a 1% decrease. ConsolidatedWe reported an operating loss of $23.3 million and a net salesloss of $27.7 million for fiscal 2012. Our operating loss in fiscal 20102012 wereincluded an $562.311.1 million comparednon-cash impairment charge related to $527.9 million in fiscal 2009, a 7% increase.our FCC television broadcasting license. We reported an operating loss of $16.8 million and a net loss of $48.1 million for fiscal 2011. Our net loss in fiscal 2011 included a $25.7$25.7 million non-cash debt extinguishment charge. We reported an operating loss of $15.5 million and a net loss of $25.9 million for fiscal 2010. Operating expenses in fiscal 2010 included $1.1$1.1 million of restructuring charges and a $1.2 million debt extinguishment charge.
FCC License Impairment
We annually review our FCC television broadcast license for impairment in the fourth quarter, or more frequently if an impairment indicator is present. We estimated the fair value of our FCC television broadcast license primarily by using income-based discounted cash flow models with the assistance of an independent outside fair value consultant. The discounted cash flow models utilize a range of assumptions including revenues, operating profit margin, projected capital expenditures and a discount rate. Utilizing independent market data, assumptions in our discounted cash flow models reflect declines in independent television station industry revenues and operating margins resulting from television station rating declines and reduced advertising purchases on local broadcast television stations. These changes in assumptions resulted in cash flows that did not support recovery of the $1.223.1 million debt extinguishment charge. We reportedasset carrying value. As a result, we recorded an operating loss of $41.211.1 million non-cash impairment charge in the fourth quarter of fiscal 2012 to reduce the asset carrying value to fair value which is reflected in the caption "FCC license impairment" in the accompanying consolidated statement of operations. We also considered recent comparable asset market data and a net lossthe depressed sales levels for recent comparable market transactions for standalone television broadcasting stations to assist in determining fair value.
While we believe that our estimates and assumptions regarding the valuation of $42.0 million for fiscal 2009, which included a pretaxthe license are reasonable, different assumptions or future events could materially affect its valuation. In addition, due to the illiquid nature of this asset, our valuation

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gainfor this license could be materially different if we were to decide to sell it in the short term which, upon revaluation, could result in a future impairment of $3.6 million from the sale of our auction rate securities. Operating expenses in fiscal 2009 included $2.3 million of restructuring charges and CEO transition costs of $1.9 million.this asset.
New Credit Facility
On February 9, 2012, we entered into a $40 million new credit and security agreement (the “Credit Facility”) with PNC Bank, N.A. (“PNC”("PNC"), a member of The PNC Financial Services Group, Inc., as lender and agent. The Credit Facilitycredit facility has a three-year maturity and bears interest at LIBOR plus 3% per annum. Maximum borrowings under the Credit Facilitycredit facility are equal to the lesser of $40 million or a calculated borrowing base comprised of eligible accounts receivable and eligible inventory. The initial net proceeds of borrowing of approximately $38.2 million were primarily used to retire our existing 11%, $25 million term loan with Crystal Financial LLC and to pay a $12.4 million deferred payment obligation to a television distribution provider. Subject to certain conditions, the Credit Facilitycredit facility also provides for the issuance of letters of credit in an aggregate amount up to $6 million which, upon issuance, would be deemed advances under the credit facility. Remaining capacity under the Credit Facility will providecredit facility provides liquidity for working capital and general corporate purposes. Borrowings under the Credit Facilitycredit facility mature and are payable in February 2015.
The Credit Facilitycredit facility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted cash plus credit availability of $6 million at all times and limiting annual capital expenditures. Certain financial covenants, including minimum EBITDA levels (as defined in the Credit Facilitycredit and security agreement) and a minimum fixed charge coverage ratio, become applicable only if unrestricted cash plus credit availability falls below $12 million or upon an event of default. In addition, the Credit Facilitycredit facility places restrictions on our ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to common shareholders.
Preferred Stock Redemption
In February 2011, we made a $2.5 million payment to GE Capital Equity Investments, Inc. ("GE Equity"), in connection with obtaining a consent for the execution of a common stock equity offering in December 2010, reducing the outstanding accrued dividend payable on the Series B preferred stock, and recorded a $1.2 million charge to income related to the early preferred stock debt extinguishment. In April 2011, we redeemed all of our outstanding Series B preferred stock for $40.9 million, paid accrued Series B preferred dividends of $6.4 million and recorded a $24.5 million charge related to the early preferred stock debt extinguishment.

Results of Operations
The following table sets forth, for the periods indicated, certain statement of operations data expressed as a percentage of net sales.

 Year Ended Year Ended
 January 28, 2012 January 29, 2011 January 30, 2010 February 2,
2013
 January 28,
2012
 January 29,
2011
Net sales 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 %
      
Gross margin 36.6
 35.5
 32.9
 36.2 % 36.6 % 35.5 %
Operating expenses:  
  
  
      
Distribution and selling 33.8
 32.3
 33.7
 32.9 % 33.8 % 32.3 %
General and administrative 3.5
 3.4
 3.5
 3.1 % 3.5 % 3.4 %
Depreciation and amortization 2.3
 2.3
 2.7
 2.3 % 2.3 % 2.3 %
FCC license impairment 1.9 %  %  %
Restructuring costs 
 0.2
 0.4
  %  % 0.2 %
CEO transition costs 
 
 0.4
Total operating expenses 39.6
 38.2
 40.7
 40.2 % 39.6 % 38.2 %
Operating loss (3.0) (2.7) (7.8) (4.0)% (3.0)% (2.7)%
Interest expense, net (1.0) (1.7) (0.9) (0.7)% (1.0)% (1.7)%
Other income (loss), net (4.6) (0.2) 0.7
Other loss, net  % (4.6)% (0.2)%
Loss before income taxes (8.6) (4.6) (8.0) (4.7)% (8.6)% (4.6)%
Income taxes 
 0.1
 
  %  % 0.1 %
Net loss (8.6)% (4.5)% (8.0)% (4.7)% (8.6)% (4.5)%

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Key PerformanceOperating Metrics
  For the Twelve Months Ended
  January 28, 2012 Change January 29, 2011 Change January 30, 2010
Program Distribution, (in thousands)  
  
  
  
  
Total Homes (Average 000's) 79,822
 4 % 76,437
 4 % 73,576
       
  
  
Merchandise Metrics      
  
  
Gross Margin % 36.6% 110 bps
 35.5% 260 bps
 32.9%
Net Shipped Units (in thousands) 4,947
 (4)% 5,175
 14 % 4,537
Average Selling Price $104 3 % $101 (6)% $108
Return Rate 22.6% 280 bps
 19.8% (120) bps
 21.0%
Internet Net Sales % (a) 44.9% 370 bps
 41.2% 750 bps
 33.7%
  For the Twelve Months Ended
  February 2, 2013 ChangeJanuary 28, 2012 Change January 29, 2011
Program Distribution         
Total homes (average 000’s) 82,761
 4 %79,822
 4 % 76,437
Merchandise Metrics         
   Gross margin % 36.2% (40) bps
36.6% 110 bps
 35.5%
   Net shipped units (000’s) 5,620
 14 %4,947
 (4)% 5,175
   Average selling price $96
 (8)%$104
 3 % $101
   Return rate 22.1% (50) bps
22.6% 280 bps
 19.8%
   Internet net sales % (a) 45.7% 80 bps
44.9% 370 bps
 41.2%

(a) Internet net sales percentage is calculated based on sales orders that are generated from our shopnbc.comShopNBC.com website and primarily ordered directly online.
Pro Forma Comparison of Results and Key Operating Metrics
Because we follow a 4-5-4 retail calendar, every five or six years we have an extra week of operations within our fiscal year and this occurred in fiscal 2012. Therefore, operations for our fourth quarter and full year fiscal 2012 have 14 and 53 weeks, respectively, as compared to operations for fourth quarter and full year fiscal 2011 which have 13 and 52 weeks, respectively. To facilitate a comparison with fiscal 2011 results, we are presenting pro forma comparable 52-week results for fiscal 2012 as compared to fiscal 2011. Fiscal 2012 fourth quarter pro forma results were calculated by dividing actual fourth quarter results by 14 and by multiplying the quotients by 13. The fiscal 2012 pro forma results were calculated by adding our fourth quarter 13-week pro forma calculation to previously reported fiscal year-to-date third quarter results of operations. We believe that the pro forma results being presented in the table below are useful to investors for comparison to prior year results.
  Pro Forma Fiscal 2012 (52 Weeks)   Actual Fiscal 2011 (52 Weeks) Pro Forma Change
Results of Operations (in millions)      
Net sales $574.1
 $558.4
 2.8%
Gross profit $208.3
 $204.1
 2.0%
Adjusted EBITDA $4.2
 $1.0
 $3.2
Net loss $(27.7) $(48.1) $20.5
Program Distribution
Average homes reached, or full time equivalent ("FTE") subscribers, grew 4% in fiscal 2012, resulting in a 2.9 million increase in average homes reached versus fiscal 2011. Average FTE subscribers grew 4% in fiscal 2011, resulting in a 3.4 million increase in average homes reached compared to fiscal 2010. Average FTE subscribers grew 4% in fiscal 2010, resulting in a 2.8 million increase in average homes reached compared to fiscal 2009. The annual increases were driven primarily by increases in our footprint as we expand onto lowerinto more widely distributed digital tiers of service. During fiscal 2012, we also made low-cost infrastructure investments that will enable us to soft launch our signal in high definition (HD) format and improve the appearance of our primary network feed. We have been testing HD as a multi channel feed in selected markets during fiscal 2012, including 500,000 homes in Seattle that were launched in the third quarter of fiscal 2012 and 1.2 million homes launched primarily in the Tampa and Orlando markets during the fourth quarter of fiscal 2012. We believe that having an HD feed of our service as well as by continued growth in satellitewill allow us to attract new viewers and internet protocol television. We anticipate thatcustomers, although the phased roll out of our cable programming distribution will increasingly shift towards a greater mix of digital with continued improvement in channel positioning and channel adjacencies, which we believeHD feed may result in increased subscriber viewership. Nonetheless, because of the broader universe of programming choices available for viewers in digital systems and the higher channel placements commonly associated with digital tiers, the shift towards digital systems may adverselynegatively impact our ability to compete for television viewers even if our programming is available in more homes.future operating expenses. Our television home shopping programming is also simulcast live 24 hours pera day, 7 days pera week through our internet websites, www.ShopNBC.com and www.ShopNBC.TV,website, www.shopnbc.com, which is not included in the foregoing data on homes reached.
Cable and Satellite Distribution Agreements
We have entered into cable and direct-to-home satellite distributionaffiliation agreements that represent approximately 1,520 cable systems along with the satellite companies DIRECTV and DISH that require each operator to offer our television home shopping programming substantially on a full-time basis over their systems. The terms of these existingthe affiliation agreements typically range from one to twofive years. During the fiscal year, certain

30


agreements with cable, satellite or other distributors may expire. Under certain circumstances, the cable or satellitetelevision operators or we may cancel the agreements prior to their expiration. Additionally, we may elect not to renew distribution agreements whose terms result in sub-standard or negative contribution margins. If certainthe operator drops our service or if either we or the operator fails to reach mutually agreeable business terms concerning the distribution of theseour service so that the agreements are terminated, the terminationour business may be materially or adversely affect our business.affected. Failure to maintain our cabledistribution agreements covering a material portion of our existing cable households on acceptable financial and other terms could materially and adversely affect our future growth, sales revenues and earnings unless we are able to arrange for alternative means of broadly distributing our television programming.
In February 2012, we renewed our largest television distribution agreement now covering 19 million homes, or approximately 23% of our 83 million households. The terms of this agreement better reflect rates in today's competitive distribution environment, and we anticipate a net reduction in annual television distribution costs under this agreement by approximately $15 million beginning January 2013. As part of the agreement, we also received a second channel on this distribution provider which began in January 2013.
As of February 2, 2013, the direct equity ownership of GE Equity in the Company consisted of warrants to purchase up to 6,000,000 shares of common stock, and the direct ownership of NBCU in the Company consisted of 7,141,849 shares of common stock. The Company has a significant cable distribution agreement with Comcast and believes that the terms of this agreement are comparable to those with other cable system operators.
Net Shipped Units
The number of net shipped units during fiscal 2012 increased 14% from fiscal 2011 (11% on a pro forma basis) to 5.6 million from 4.9 million. The number of net shipped units during fiscal 2011 decreased 4% from fiscal 2010 to 4.9 million from 5.2 million. The number ofWe believe the increase in units shipped during fiscal 20102012 increased 14% from fiscal 2009 to 5.2 million from 4.5 million. We believe the 2011 decrease in units shipped is primarily due to continued improvements to our lower than expectedmerchandise mix, specifically, a mix shift during the year to higher multi-unit purchase categories such as fashion and beauty, our sales growth during the year and the increasemodest decline in our average selling price both discussed below.points during the year.
Average Selling Price
Our average selling price, or ASP, per net unit was $10496 in fiscal 2012, an 8% decrease from fiscal 2011. The decrease in the ASP was driven primarily by a decrease in the sales mix of higher price point consumer electronic items during the year combined with a higher concentration of product sales in our fashion and home product lines. Consistent with our long-term strategy, we anticipate a continued decrease in ASP as we further broaden and expand our product assortment of lower priced items to reach a broader audience. For fiscal 2011, the ASP was $104, a 3% increase over fiscal 2010. The increase in the fiscal 2011 ASP was driven primarily by unit selling price increases within our jewelry category as well as an increased sales mix of jewelry items within the combined jewelry and watches product category. For
Return Rates
Our return rate was 22.1% in fiscal 20102012, the average selling price per net

28


unit was as compared to $10122.6% in fiscal 2011, a 6% decrease over fiscal 2009.50 bps decrease. The decrease in the 2010fiscal 2012 ASPreturn rate was driven primarilyinfluenced by unit selling price decreasesa decrease in return rates within almost allour jewelry & watches and fashion & accessories product categories.
Return Rates
categories as well as a mix shift away from our jewelry product line, which historically has higher return rates. Our return rate was 22.6% in fiscal 2011 compared to 19.8% in fiscal 2010, a 280 bps basis point increase. We attribute the increase in the fiscal 2011 return rate primarily to changes in the product sales mix as well as greater sales of higher price point items, primarily jewelry, which historically also have higher return rates. Our return rate was 19.8% in fiscal 2010 compared to 21.0% in fiscal 2009, a (120) bps basis point decrease. We attributed the decrease in the fiscal 2010 return rate primarily to lower price points during fiscal 2010 and operational improvements in delivery time and customer service, product and quality control enhancements. We continue to monitor our return rates in an effort to keep our overall return rates in line and commensurate with our current product sales mix and our average selling price levels.

Net Sales
Consolidated net sales, inclusive of shipping and handling revenue, for fiscal 2012 were $586.8 million, a 5% increase over consolidated net sales of $558.4 million for the comparable prior period. As noted above, fiscal 2012 had 53 weeks as compared to fiscal 2011, which had 52 weeks, and pro forma consolidated net sales for fiscal 2012 were $574.1 million, a 2.8% increase over consolidated net sales for fiscal 2011. The increase in our consolidated net sales from the prior year largely reflects the impact of sales increases in our fashion and accessories, beauty, health and fitness and home categories, offset by sales decreases in our consumer electronics category. Although net sales shortfalls in our consumer electronics product category impacted our overall sales results for fiscal 2012, this category experienced positive growth during our fiscal 2012 fourth quarter evidencing the notable strides we have made in rebuilding this product category during the year. Going forward, we still expect that this category will remain a small percentage of our overall company sales. We are focused on broadening our higher margin product categories and also investing in new product categories to grow our product mix and customer base. Our e-commerce sales penetration was 45.7% in fiscal 2012 as compared to 44.9% in fiscal 2011. Our increase in internet penetration primarily reflects higher customer utilization of mobile ordering platforms than in the prior year period.

31


Consolidated net sales, inclusive of shipping and handling revenue, for fiscal 2011 were $558.4 million compared to, a 1% decrease from consolidated net sales of $562.3 million for fiscal 2010, a 1% decrease.2010. The slight decrease in our consolidated net sales from the prior year reflects the impact of a 24% sales decrease in our consumer electronics product category. Our jewelry & watches product category sales were flat for the year, whilelargely offset by increases in our beauty, &health and fitness and fashion categories realized double digit growth. Net sales shortfalls in our consumer electronics category during the year were primarily related to organizational turnover, a limited product assortment and overall execution, which negatively impacted our performance within the consumer electronics product category. While we have taken specific actions to address the organizational and execution challenges within consumer electronics, we anticipate continued weakness in this category into the first half of 2012. Our internet net sales increased 8% over the prior fiscal year and our e-commerce sales penetration was 45% during fiscal 2011 compared to 41% for fiscal 2010 driven primarily by strong cross-channel promotions from our core television channel, online marketing efforts, unique internet only product offerings and mobile and social media platforms.
Consolidated net sales, inclusive of shipping and handling revenue, for fiscal 2010 were $562.3 million compared to $527.9 million for fiscal 2009, a 7% increase. The increase in consolidated net sales was primarily attributed to higher net sales in the categories of jewelry, health & beauty and home related to modifications made in our product mix during fiscal 2010. Consolidated net sales also increased as a result of higher shipping and handling revenues due to fewer free shipping promotions offered.accessories categories.
Gross Profit
Gross profit for fiscal 20112012 was $204.1212.4 million compared to $199.5 million for fiscal 2010, an increase of 2%4%. Gross profit for fiscal 2010 was $199.5 million, compared to $173.8204.1 million for fiscal 2009, an increase of 15%2011. As noted above, fiscal 2012 had 53 weeks as compared to fiscal 2011, which had 52 weeks, and pro forma gross profit for fiscal 2012 was $208.3 million, a 2% increase over gross profit for fiscal 2011. The increase in the gross profits experienced during 2011fiscal 2012 was driven primarily by shiftsthe year-over-year sales increase discussed above partially offset by the lower gross margin percentages experienced as discussed below. Gross margin percentages for fiscal 2012, fiscal 2011 and fiscal 2010 were 36.2%, 36.6% and 35.5% respectively, representing a 40 bps decrease (30 bps on a pro forma basis) from fiscal 2011 to fiscal 2012, and a 110 bps increase from fiscal 2010 to fiscal 2011. The decrease in our sales mix to higherthe gross margin product categories, particularly jewelry and health & beauty. Gross profits during percentage experienced in fiscal 2011 also increased as a result of2012 was driven primarily by increased shipping and handling margins as a result of product mix changes.
Grosspromotions made during the year and increased inventory liquidation expense. The increase in gross margin as a percentage of sales (sales margin) forexperienced during fiscal 2011 fiscal 2010 and fiscal 2009 was 36.6%, 35.5% and 32.9%, respectively, representing a 110 basis point increase from fiscal 2010 to fiscal 2011, and a 260 basis point increase from fiscal 2009 to fiscal 2010. The increase in the gross margin percentages experienced during 2011was driven primarily by a higher sales mix of higher margin product categories such as jewelry and health and beauty, improved shipping and handling margins and a lower sales mix of lower margin consumer electronics and a decrease in our inbound inventory freight costs.
Gross profit for fiscal 2011 was $204.1 million compared to $199.5 million for fiscal 2010, an increase of 2%. The increase in gross marginsprofits experienced during fiscal 20102011 was driven primarily by merchandiseshifts in our sales mix to higher margin improvements targeted inproduct categories, particularly jewelry and health & beauty. Gross profits during fiscal 2011 also increased as a majorityresult of our key product categories, increased shipping and handling margins resulting from fewer promotions and due to the impactas a result of having a lower consumer electronics product mix during fiscal 2010, offset partially by increased cost of inventory liquidations during fiscal 2010.mix.
Operating Expenses
Total operating expenses were $220.9235.7 million, $215.0220.9 million and $214.9215.0 million for fiscal 2011, fiscal 2010 and fiscal 20092012, fiscal 2011 and fiscal 2010respectively, representing an increase of $14.8 million or 7% from fiscal 2011 to fiscal 2012, and an increase of $5.9 million, or 3% from fiscal 2010 to fiscal 2011, and an increase. As noted above, fiscal 2012 had 53 weeks of$0.1 million, or less than 1% from fiscal 2009 to fiscal 2010. Fiscal 2010 total operating expenses included $1.1 millionas compared to fiscal 2011, which had 52 weeks of restructuring charges. Fiscal 2009 total operating expenses included $2.3 million of restructuring charges and $1.9 million of chief executive officer transition costs.expenses.
Distribution and selling expense for fiscal 20112012 increased $7.34.2 million, or 4%2%, to $188.8193.0 million, or 34%32.9% of net sales compared to $181.5188.8 million, or 32%33.8% of net sales in fiscal 20102011. Distribution and selling expense increased from fiscal 20112010 primarily due to increased program distribution expense of $4.3 million related to a 4% increase in average homes reached during the year. The increase over the prior year was also due to increased salary and wage costs of $2.3 million and increased customer service and telemarketing expense of $600,000 attributable to an increase in units ordered and shipped during the year. These distribution and selling expense increases were offset by decreases in variable credit card processing fees and other credit expense of $2.1 million, decreased share based compensation expenses of $618,000 and decreases in advertising and promotion expense of $888,000. Distribution and selling expense for fiscal 2011 increased $7.3 million, or 4%, to $188.8 million, or 33.8% of net sales compared to $181.5 million, or 32.3% of net sales in fiscal 2010. Distribution and selling expense increased from fiscal 2010 primarily due to increased program distribution fees of $4.2 million related to a 4% increase in average homes during the year and improved

29


channel positions obtained in certain markets. Distribution and selling expense also increased during fiscal 2011 as a result of increased credit card fees and bad debt expense of $3.0 million, increased salary and consulting costs of $1.4 million and increased share based compensation expense of $1.2 million. These distribution and selling expense increases during the year were offset by decreases in advertising and promotion expense of $1.8 million and decreases in customer service and telecommunication expenses of $300,000. Distribution
General and sellingadministrative expense for fiscal 20102012 increaseddecreased $3.51.2 million, or 2%6%, to $181.518.3 million, or 32%3.1% of net sales compared to $178.019.5 million, or 34%3.5% of net sales in fiscal 20092011. General and administrative expense decreased from fiscal 2011 primarily due to a $2.6 million increase in cable and satellite fees resulting from an increase in the number of homes broadcasted to during fiscal 2010 and certain contractual rate increases, partially offset by retroactive billing adjustments from certain carriers. Distribution and selling expense also increased during fiscal 2010 as a result of increased credit card fees and bad debtdecreased share-based compensation expense of $3.8$1.1 million due to the overalltiming of fully vested older stock option grants no longer being expensed and reduced restricted stock compensation expense resulting from the timing of vesting, and decreases in salaries and consulting expense of $401,000, offset by an increase in net sales and order transactions over fiscal 2009 and increased salaries, bonuses and consulting costsboard of $400,000. Distribution and selling expense increases were offset by decreases in customer service and telecommunication expenses of $2.0 million, decreases in advertising and promotion expense of $1.7 million and a decrease in third-party cable affiliationdirectors fees of $100,000.
$282,000. General and administrative expense for fiscal 2011 increased $371,000, or 2%, to $19.5 million or 3.5% of net sales compared to $19.2 million or 3.4% of net sales in fiscal 2010. General and administrative expense increased from fiscal 2010 primarily due to increased share-based compensation of $296,000 and board of directors fees of $399,000, offset by a $412,000 gain recorded on the disposal of a piece of operational equipment. General and administrative expense for fiscal 2010 increased $798,000, or 4%, to $19.2 million, or 3.4% of net sales compared to $18.4 million, or 3.5% of net sales in fiscal 2009. General and administrative expense increased from fiscal 2009 primarily as a result of an increase in salaries and related benefits and consulting fees totaling $1.0 million, increased share-based compensation expense of $220,000 and decreased cash payment discounts received of $246,000, offset by decreases in legal expenses of $708,000.
Depreciation and amortization expense was $12.613.2 million, $13.212.6 million and $14.313.2 million for fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively, representing an increase of $0.6 million, or 5% from fiscal 2011 to fiscal 2012 and a decrease of $0.6 million, or 4%, from fiscal 2010 to fiscal 2011 and a decrease of $1.1 million, or 8%, from fiscal 2009 to fiscal 2010. Depreciation and amortization expense as a percentage of net sales was 2.3%, 2.3%, and 2.7% for fiscal 2011, fiscal 2010 and fiscal 20092012, respectively.fiscal 2011 and fiscal 2010. The 2011fiscal 2012 increase in depreciation and amortization expense was primarily due to

32


increased amortization expense of $170,000 attributable to our renewed NBCU trademark license and increased depreciation expense of $477,000 attributable primarily to new software upgrades being put into service. The fiscal 2011 decrease in depreciation and amortization expense iswas due to a reduction in our depreciable asset base year over year which resulted from our Oracle11i upgrade becoming fully depreciated during fiscal 2010,, offset by increased amortization expense attributable to our renewed NBCNBCU trademark license. The 2010 decrease in depreciation and amortization expense relates to reduced capital spending and the timing of fully depreciated assets year over year and reduced amortization of our NBC distribution agreement due to the expiration of this agreement.
Restructuring Costs
As a result of a number of restructuring initiatives taken by us in order to simplify and streamline our organizational structure, reduce operating costs and pursue and evaluate strategic alternatives, we recorded restructuring charges of $1.1$1.1 million in fiscal 2010 and $2.3 million in fiscal 2009.2010. Restructuring costs primarily include employee severance costs associated with streamlining the Company'sour organizational structure, incremental costs associated with the refinancing of our debt facilities, restructuring advisory service fees and costs associated with strategic alternative initiatives.
Chief Executive Officer Transition Costs
During fiscal 2009, we recorded a $1.9 million charge relating primarily to settlement and legal costs associated with the termination of our former chief executive officer.

Operating Loss
We reported an operating loss of $23.3 million in fiscal 2012 compared to an operating loss of $16.8 million for fiscal 2011, representing an increase of $6.5 million. Our operating loss increased during fiscal 2012 primarily as a result of the $11.1 million non-cash impairment charge recorded in the fourth quarter of fiscal 2012 to reduce the carrying value of our FCC license to fair value and increased program distribution expenses of $4.3 million as noted above. These increased costs were offset by increased gross profit dollars of $8.3 million achieved during the year also as noted above.
We reported an operating loss of $16.8 million for fiscal 2011 compared with an operating loss of $15.5$15.5 million for fiscal 2010,, an increase of $1.3 million. Our operating loss increased slightly during fiscal 2011 primarily as a result of increased distribution and selling expenses, which resulted from increased cable and satellite fees and increased credit card fees and bad debt expense, as noted above. These increased costs were partially offset by increased gross profit dollars achieved from shifts in our product mix to higher margin product categories, particularly jewelry and health & beauty.
We reported an operating loss of $15.5 million for fiscal 2010 compared with an operating loss of $41.2 million for fiscal 2009, a decrease of $25.7 million. Our operating loss decreased during fiscal 2010 primarily as a result of increased gross profit dollars achieved, which resulted from increased sales and improved margins attained during the year and reduced CEO transition costs. The increased gross profit dollars were offset by a slight increase in our overall operating expenses year over year, particularly our cable and satellite fees within our distribution and selling expenses as a result of increased subscriber homes.
Net Loss
For fiscal 20112012, we reported a net loss available toof $27.7 million or $0.57 per basic and dilutive share, on 48,874,842 weighted average common shareholdersshares outstanding. For fiscal 2011 we reported a net loss of $48.1 million, or $1.03 per basic and dilutive

30

Table of Contents

share, on 46,451,00046,451,262 weighted average common shares outstanding. For fiscal 2010, we reported a net loss available to common shareholders of $25.9 million, or $0.78 per basic and dilutive share, on 33,326,000 weighted average common shares outstanding. For fiscal 2009, we reported a net loss available to common shareholders of $14.7 million, or $0.45 per basic and dilutive share, on 32,538,00033,326,200 weighted average common shares outstanding. Net loss availablefor fiscal 2012 includes interest expense of $3,970,000, relating primarily to common shareholdersa non-cash interest charge of $2.3 million in connection with the write-off of previously capitalized debt financing costs, interest expense on outstanding advances under our Credit Facility and the amortization of fees paid to obtain our credit facility. Net loss for fiscal 2012 also includes a $500,000 charge relating to a pre-payment penalty paid on the early retirement of our $25 million term loan, offset by a gain of $100,000 recorded on the sale of a non-operating asset and interest income totaling $11,000 earned on our cash and investments. Net loss for fiscal 2011 includes a $25.7$25.7 million non-cash charge related to our early preferred stock debt extinguishment, interest expense of $5.5$5.5 million relating primarily to interest and debt discount amortization on our Series B preferred stock, bank term loan expense and the amortization of fees paid to obtain our bank credit facility and interest income totaling $64,000$64,000 earned on our cash and investments. Net loss available to common shareholders for fiscal 2010 includes interest expense of $9.8 million, relating primarily to accrued interest and debt discount amortization on our Series B preferred stock, bank term loan interest expense and the amortization of fees paid to obtain our bank credit facilities. Net loss available to common shareholders for fiscal 2010 also included a $1.2 million debt extinguishment charge relating to a $2.5 million Series B preferred stock dividend payment made in the fourth quarter in connection with the execution of our Crystal term loan and interest income totaling $51,000 earned on our cash and investments. Net loss available to common shareholders for fiscal 2009 included a $27.4 million addition to earnings related to the recording of the excess of the carrying amount of our then outstanding Series A preferred stock over the fair value of our Series B preferred stock. Other factors affecting our net loss during fiscal 2009 include interest expense of $4.9 million primarily related to the Series B preferred stock, the recording of a pre-tax gain of $3.6 million from the sale of our auction rate investments and interest income totaling $382,000 earned on our cash and investments.
For fiscal 2011,2012, net loss reflects an income tax provision of $84,000$20,000, relating to state income taxes payable on certain income for which there is no loss carryforward benefit available. For fiscal 2011, net loss reflects an income tax provision of $84,000 also relating to state income taxes payable on certain income for which there is no loss carryforward benefit available. For fiscal 2010,, net loss reflects an income tax benefit of $577,000 relating to a federal income tax carryback refund claim filed and received during fiscal 2010,, offset in part by state income tax expense on certain income for which there is no loss carryforward benefit available. For fiscal 2009, net loss reflects an income tax benefit of $91,000 relating to certain amended state returns for which tax refunds have been received, offset by the recording of state income taxes payable on certain income for which there is no loss carryforward benefit available.
We have not recorded any income tax benefit on the losses recorded during fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 due to the uncertainty of realizing income tax benefits in the future as indicated by our recording of an income tax valuation allowance. Based on our recent history of losses, a full valuation allowance has been recorded and was calculated in accordance with GAAP, which places primary importance on our most recent operating results when assessing the need for a valuation allowance. We will continue to maintain a valuation allowance against our net deferred tax assets, including those related to net operating loss carryforwards, until we believe it is more likely than not that these assets will be realized in the future.


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Quarterly Results
The following summarized unaudited results of operations for the quarters in fiscal 20122011 and 2010fiscal 2011 have been prepared on the same basis as the annual financial statements and reflect normal recurring adjustments that we consider necessary for a fair presentation of results of operations for the periods presented. Our results of operations have varied and may continue to fluctuate significantly from quarter to quarter. Results of operations in any period should not be considered indicative of the results to be expected for any future period.
 
First
Quarter
 
Second
Quarter
 
Third
Quarter
 
Fourth
Quarter
 Total 
First
Quarter
 
Second
Quarter
 
Third
Quarter
 
Fourth
Quarter (a)
 Total
 (In thousands, except percentages and per share amounts) (In thousands, except percentages and per share amounts)
Fiscal 2011  
  
  
  
  
Fiscal 2012          
Net sales $143,533
 $132,137
 $135,187
 $147,537
 $558,394
 $136,549
 $135,179
 $137,592
 $177,500
 $586,820
Gross profit 53,392
 51,268
 50,242
 49,193
 204,095
 51,032
 51,680
 50,790
 58,870
 212,372
Gross profit margin 37.2% 38.7% 37.2% 33.3% 36.6% 37.4% 38.2% 36.9% 33.2% 36.2%
Operating expenses 54,022
 54,807
 55,611
 56,493
 220,933
 56,460
 55,142
 54,178
 69,889
 235,669
Operating loss(b) (630) (3,539) (5,369) (7,300) (16,838) (5,428) (3,462) (3,388) (11,019) (23,297)
Other loss, net (28,281) (900) (965) (996) (31,142) (3,311) (383) (287) (398) (4,379)
Net loss (a)(b) $(28,930) $(4,456) $(6,350) $(8,328) $(48,064) $(8,739) $(3,845) $(3,675) $(11,417) $(27,676)
                    
Net loss per share $(0.71) $(0.09) $(0.13) $(0.17) $(1.03) $(0.18) $(0.08) $(0.08) $(0.23) $(0.57)
Net loss per share — assuming dilution $(0.71) $(0.09) $(0.13) $(0.17) $(1.03) $(0.18) $(0.08) $(0.08) $(0.23) $(0.57)
Weighted average shares outstanding: 

  
  
  
            
Basic 40,655
 48,131
 48,272
 48,546
 46,451
 48,638
 48,854
 48,931
 49,076
 48,875
Diluted 40,655
 48,131
 48,272
 48,546
 46,451
 48,638
 48,854
 48,931
 49,076
 48,875
                    
Fiscal 2010    
  
  
  
Fiscal 2011          
Net sales $124,977
 $126,177
 $132,283
 $178,836
 $562,273
 $143,533
 $132,137
 $135,187
 $147,537
 $558,394
Gross profit 45,737
 47,156
 47,049
 59,587
 199,529
 53,392
 51,268
 50,242
 49,193
 204,095
Gross profit margin 36.6% 37.4% 35.6% 33.3% 35.5% 37.2% 38.7% 37.2% 33.3% 36.6%
Operating expenses 54,876
 53,393
 50,645
 56,081
 214,995
 54,022
 54,807
 55,611
 56,493
 220,933
Operating income (loss) (9,139) (6,237) (3,596) 3,506
 (15,466)
Operating loss (630) (3,539) (5,369) (7,300) (16,838)
Other loss, net (1,808) (2,086) (2,203) (4,882) (10,979) (28,281) (900) (965) (996) (31,142)
Net loss(c) $(10,971) $(7,693) $(5,814) $(1,390) $(25,868) $(28,930) $(4,456) $(6,350) $(8,328) $(48,064)
                    
Net loss per share $(0.34) $(0.24) $(0.18) $(0.04) $(0.78) $(0.71) $(0.09) $(0.13) $(0.17) $(1.03)
Net loss per share — assuming dilution $(0.34) $(0.24) $(0.18) $(0.04) $(0.78) $(0.71) $(0.09) $(0.13) $(0.17) $(1.03)
Weighted average shares outstanding:  
  
  
  
  
          
Basic 32,680
 32,703
 32,781
 35,141
 33,326
 40,655
 48,131
 48,272
 48,546
 46,451
Diluted 32,680
 32,703
 32,781
 35,141
 33,326
 40,655
 48,131
 48,272
 48,546
 46,451

(a) As a result of the Company's retail calendar, the fourth quarter of fiscal 2012 includes 14 weeks of operations as compared to 13 weeks in the fourth quarter of fiscal 2011.
(b) Net loss and operating loss for the fourth quarter of fiscal 2012 includes an $11.1 million non-cash impairment charge recorded to reduce the carrying value of our FCC license to fair value. Net loss for the first quarter of fiscal 2012 also includes a $2.3 million non-cash interest charge related to the write-off of previously capitalized debt financing costs.
(c) Net loss for the first quarter of fiscal 2011 includes a $25.7$25.7 million charge related to an early preferred stock debt extinguishment.

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Financial Condition, Liquidity and Capital Resources
As of February 2, 2013, we had cash and cash equivalents of $26.5 million and had restricted cash and investments of $2.1 million pledged as collateral for our issuances of commercial and standby letters of credit. Our restricted cash and investments are generally restricted for a period ranging from 30-60 days and to the extent that commercial and standby letters of credit remain outstanding. In addition, under our credit facility with PNC, we are required to maintain a minimum of $6 million of unrestricted cash and unused line availability at all times. As of January 28, 2012, we had cash and cash equivalents of $33.0 million and had restricted cash and investments of $2.1 million pledged as collateral for our issuances of standbycommercial and commercial letters of credit. Our restricted cash and investments is generally restricted for a period ranging from 30-60 days and/or to the extent that commercial letters of credit remain outstanding. In addition, under our new $40 million credit facility, we are required to maintain a minimum of $6.0 million of unrestricted cash and unused line availability at all times. As of January 29, 2011, we had cash and cash equivalents of $46.5 million and had restricted cash and investments of $5.0 million pledged as collateral for our issuances of standby and commercial letters of credit. During fiscal 20112012, working capital decreasedincreased $9.72.4 million to $71.974.3 million compared to working capital of $81.671.9 million for fiscal 20102011. The current ratio (our total current assets over total current liabilities) was 1.8 at January 28, 2012February 2, 2013 and 1.8 at January 29, 201128, 2012.
Sources of Liquidity
Our principal source of liquidity is our available cash and cash equivalents of $33.026.5 million as of January 28, 2012February 2, 2013. Our

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$2.1 million restricted cash and investmentsinvestment balance is used as collateral for our issuances of commercial and standby letters of credit and is expected tocan fluctuate in relation to the level of our seasonal overseas inventory purchases. At January 28, 2012February 2, 2013, our cash and cash equivalents were held in bank depository accounts primarily for the preservation of cash liquidity.
On February 9, 2012, we entered into a $40$40.0 million new credit facility with PNC Bank, N.A., a member of The PNC Financial Services Group, Inc., as lender and agent. The credit facility has a three-year maturity and bears interest at LIBOR plus 3% per annum. The initial net proceeds of borrowing of approximately $38.2$38.2 million were primarily used to retire our existing 11%, $25$25.0 million term loan with Crystal Financial LLC and to pay a $12.4$12.4 million deferred payment obligation to a television distribution provider. Remaining capacity under the credit facility, currently $1.8$2.0 million will provide, provides liquidity for working capital and general corporate purposes.
Another potential source of near-term liquidity is our ability to increase our cash flow resources by reducing the percentage of our sales offered under our ValuePay installment program or by decreasing the length of time we extend credit to our customers under this installment program. However, any such change to the terms of our ValuePay installment program could impact future sales, particularly for products sold with higher price points. We are also currently exploring strategicother financing alternatives in connection withincluding increasing the monetizationcapacity of our Boston television station assets.credit facility with PNC.
On April 4, 2011, we completed a public offering of 9,487,500 common shares at a price to the public of $6.25 per share. Net proceeds from the offering were approximately $55.5 million after deducting underwriting discount and other offering expenses. Cash proceeds from the offering were used to redeem all of the outstanding 12% Series B redeemable preferred stock for $40.9 million and pay all accrued Series B preferred dividends, amounting to $6.4 million. The remaining $8.3 million in proceeds were made available for working capital and general corporate purposes.
Cash Requirements
Currently, our principal cash requirements are to fund our business operations, which consist primarily of purchasing inventory for resale, funding accounts receivable growth through the use of our ValuePay installment program in support of sales growth, funding our basic operating expenses, particularly our contractual commitments for cable and satellite programming, brand licensing and to a lesser extent, the funding of necessary capital expenditures. We are closely managing our cash resources and our working capital in an effort to preserve our cash resources as we continue to grow our business.capital. We attempt to manage our inventory receipts and reorders in order to ensure our inventory investment levels remain commensurate with our current sales trends. We also monitor the collection of our credit card and ValuePay installment receivables and manage our vendor payment terms in order to more effectively manage our working capital which includes matching cash receipts from our customers, to the extent possible, with related cash payments to our vendors. We utilize anOur ValuePay installment payment program called "ValuePay" which entitles customers to purchase merchandise and generally make payments in two or more equal monthly credit card installments. ValuePay remains a cost effective promotional tool for us. We continue to make strategic use of our ValuePay program in an effort to increase sales and to respond to similar competitive programs. ValuePay remains a cost effective promotional tool that helps us manage
On May 11, 2012, we amended our trademark license agreement for the use of the ShopNBC brand name with NBCU, extending the term of the license agreement through January 2014. As consideration for the amendment, we paid NBCU $4.0 million upon execution and control our level of discounts and other markdown promotions.will pay an additional $2.8 million on May 15, 2013.
We also have significant future commitments for our cash, primarily payments for cable and satellite program distribution obligations and the eventual repayment of our $40 million bank credit facility. Based on our current projections for fiscal 2012, weWe believe that our existing cash balances will be sufficient to maintain liquidity to fund our normal business operations over the next twelve months. We currently have total contractual cash obligations and commitments primarily with respect to our cable and satellite agreements, term loancredit facility and operating leases totaling approximately $226319.4 million over the next five fiscal years.

For fiscal 20112012, net cash used for operating activities totaled $12.98.5 million compared to net cash used for operating activities of $12.9 million in fiscal 2011 and net cash provided by operating activities of $327,000 in fiscal 2010 and net. Net cash used for operating

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activities of $37.9 million infor fiscal 20092012. Net reflects a net loss, as adjusted for depreciation and amortization, share-based payment compensation, loss on debt extinguishment, write-off of deferred financing costs, loss on disposal of assets, asset impairments and write-offs and the amortization of deferred revenue and other financing costs. In addition, net cash used for operating activities for fiscal 20112012 reflects an increase in accounts receivable and prepaid expenses offset by a decrease in inventory and an increase in accounts payable and accrued liabilities. Accounts receivable increased due to increased sales levels, primarily in the fourth quarter, as well as due to higher utilization of our ValuePay installment payment program during the fourth quarter. Inventory decreased primarily as a result of our increased sales levels during the fourth quarter. Accounts payable and accrued liabilities increased in 2012 primarily due to increased inventory receipts and the timing of payments made to inventory vendors and program distribution operators during the fourth quarter of fiscal 2012 compared to the fourth quarter of fiscal 2011, offset by our payment of a $12.4 million deferred obligation to a television distribution provider.
Net cash used for operating activities for fiscal 2011 reflects a net loss, as adjusted for depreciation and amortization, share-based compensation, loss on debt extinguishment, gain from equipment disposal and the amortization of deferred revenue, debt discount and other financing costs. In addition, net cash used for operating activities for 2011 reflects a decrease in accounts receivable offset by an increase in inventories and a decrease in accounts payable and accrued liabilities. Accounts receivable decreased due to lower sales levels, primarily in the fourth quarter as well as due to lower utilization of our ValuePay installment payment program during the fourth quarter. Inventories increased as a result of our merchandise mix shift towards product categories held in our inventory versus products drop-shipped directly by our vendors. Inventory levels were also impacted by our fourth quarter sales shortfall. Accounts payable and accrued liabilities, inclusive of long-term payables, decreased in 2011 due primarily to the making of our first scheduled $12 million deferred distribution payment in February 2011 related to a television distribution provider, partially offset by additional deferrals made in fiscal 2011 under the same agreement, and due to lower overall inventory receipts during the fourth quarter of fiscal 2011 compared to the fourth quarter of fiscal 2010.2010.

Net cash provided by operating activities for fiscal 2010 reflects a net loss, as adjusted for depreciation and amortization, share-based payment compensation, amortization of deferred revenue, amortization of debt discount, debt extinguishment and

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asset write-offs. In addition, net cash provided by operating activities for fiscal 2010 reflects primarily an increase in accounts receivable, offset by an increase in accounts payable and accrued liabilities, an increase in accrued dividends, a decrease in inventories and a decrease in prepaid expenses and other. Accounts receivable increased primarily as a result of our increased use of our ValuePay extended credit program as a promotional tool to stimulate fourth quarter 2010 sales. Accounts payable and accrued liabilities increased primarily due to deferred payments for accrued cable and satellite fees, increases in accrued salaries due to merit increases and accrued dividends related to the Series B preferred stock. Inventories decreased primarily as a result of our strong fourth quarter 2010 sales activity and our effort to manage inventory levels and our product assortments as we continued to introduce new merchandise categories to improve sales performance and to ensure our inventory levels remain commensurate with our sales levels.
Net cash used for operating activities for fiscal 2009 reflects a net loss, as adjusted for depreciation and amortization, share-based payment compensation, amortization of deferred revenue, amortization of debt discount, gain on sale of investments and asset impairments and write-offs. In addition, net cash used for operating activities for fiscal 2009 reflects primarily an increase in accounts receivable and prepaid expenses and other, a decrease in accounts payable and accrued liabilities, offset by a decrease in inventories and an increase in accrued dividends payable. Accounts receivable increased primarily as a result of our increased use of our ValuePay extended credit as a promotional tool to stimulate sales. Accounts payable and accrued liabilities decreased primarily due to decreased inventory purchases, decreased cable and satellite accruals resulting from lower cable and satellite rates effective in fiscal 2009, decreases in accrued salaries and 401(k) payable due to reduced vacation accruals and the cessation of our 401(k) matching policy in fiscal 2009 and payments made in connection with our restructuring liability. Inventories decreased primarily as a result of our strong fiscal 2009 fourth quarter sales activity and management’s focused effort to aggressively manage our inventory balance down as we introduced new merchandise categories and reinvested in new jewelry inventory in an effort to reposition our merchandise offerings to improve sales performance.
Net cash used for investing activities totaled $10.1 million for fiscal 2012 compared to net cash used for investing activities of $7.8 million infor fiscal 2011 compared toand net cash used for investing activities of $7.4 million in fiscal 2010 and net cash provided by investing activities of $8.3 million in fiscal 2009. Expenditures for property and equipment were$6.2 million in fiscal 2012 compared to $11.1 million in fiscal 2011 compared toand $7.6 million in fiscal 2010 and .$7.6 million in fiscal 2009. Expenditures for property and equipment during fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 primarily include capital expenditures made for the development, upgrade and replacement of computer software, order management and merchandising systems, related computer equipment, digital broadcasting equipment and other office equipment, warehouse equipment and production equipment. Principal future capital expenditures are expected to include the development, upgrade and replacement of various enterprise software systems, the expansion of warehousing capacity and security in our fulfillment network, the upgrade and digitalization of television production and transmission equipment and related computer equipment associated with the expansion of our home shopping business and e-commerce initiatives. During fiscal 20112012, we also made a $4 million cash payment in connection with the extension of our NBCU trademark license and received proceeds of $416,000102,000 relating to the disposal of assets and equipment. During fiscal 2011, we received proceeds of $416,000 relating to the disposal of equipment and decreased our restricted cash and investments by $2.9 million.$2.9 million. During fiscal 2010,, we decreased our restricted cash and investments by $99,000 and received net cash proceeds totaling $55,000 in connection with the sale of property and equipment. During
Net cash provided by financing activities totaled $12.1 million in fiscal 20092012, we increased our restricted cash and investments by $3.5 million and received netrelated primarily to cash proceeds of $38.2 million from our credit facility and cash proceeds of $109,000 from the exercise of stock options, offset by payments made totaling $19.4$25.5 million in connection with the saleto repay our Crystal term loan, long term credit facility payments totaling $215,000 and payment of auction rate securities.deferred issuance costs of
$552,000. Net cash provided by financing activities totaled $7.3 million in fiscal 2011 and related primarily to cash proceeds received of approximately $55.5 million received frommillion as a result of our common stock equity offering and cash proceeds received of $1.8 million from the exercise of stock options, offset by payments of $40.9 million for the repurchase of all our outstanding Series B redeemable preferred stockRedeemable Preferred Stock and $8.9 million for all accrued Series B preferredPreferred dividends and payment of deferred issuance costs of $306,000. Net cash provided by financing activities totaled $36.6$36.6 million in fiscal 2010 and related primarily to proceeds from the issuance of a $25.0 million long-term debt agreement, net proceeds of $17.0 million as a result of our common stock equity offering and cash proceeds received of $357,000 from the exercise of stock options, offset by deferred debt issuance

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payments totaling $3.3 million made in connection with obtaining our debt facilities and a $2.5 million Series B preferred stock dividend payment made in connection with the execution of the Crystal term loan. Net
Financial Covenants
The Company's PNC bank credit facility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted cash used for financing activities totaledplus facility availability of $6 million at all times and limiting annual capital expenditures. Certain financial covenants, including minimum EBITDA levels (as defined in the credit facility) and minimum fixed charge coverage ratio, become applicable only if unrestricted cash plus facility availability falls below $12 million or upon an event of default. As of $7.3February 2, 2013, the Company's unrestricted cash plus facility availability was $26.9 million and the Company was in fiscal 2009 and related primarily to a $3.4 million cash payment made in conjunction with our Series A preferred stock redemption, payments made totaling $937,000 in conjunctioncompliance with the purchaseapplicable covenants of 1,622,000 shares of our common stock and payments of $3.6 million madethe credit facility.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements, investments in conjunction with obtaining a secured bank line of credit, the Series B preferred stock issuance, and an equity offering initiative, offset by cash proceeds received of $729,000 from the exercise of stock options.special purpose entities or undisclosed borrowings or debt. Additionally, we are not party to any derivative contracts or synthetic leases.

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Contractual Cash Obligations and Commitments
The following table summarizes our obligations and commitments as of January 28, 2012February 2, 2013, and the effect these obligations and commitments are expected to have on our liquidity and cash flow in future periods:
 Payments Due by Period Payments Due by Period
 Total 
Less than
1 Year
 1-3 Years 3-5 Years 
More than
5 Years
 Total 
Less than
1 Year
 1-3 Years 3-5 Years 
More than
5 Years
 (In thousands) (In thousands)
Cable and satellite agreements (a) $167,113
 $97,782
 $69,331
 $
 $
 $211,921
 $80,859
 $131,062
 $
 $
Term loan 25,000
 25,000
 
 
 
Long term credit facility 38,000
 
 38,000
 
 
Operating leases 4,842
 1,657
 2,665
 520
 
 4,029
 1,335
 2,581
 113
 
Employment agreements 2,679
 2,668
 11
 
 
 2,697
 2,697
 
 
 
NBCU trademark license obligation 2,800
 2,800
 
 
 
Purchase order obligations 26,765
 26,765
 
 
 
 59,953
 59,953
 
 
 
Total $226,399
 $153,872
 $72,007
 $520
 $
 $319,400
 $147,644
 $171,643
 $113
 $

(a)
Future cable and satellite payment commitments are based on subscriber levels as of January 28, 2012February 2, 2013 and commitments entered into as of the date of this report. Future payment commitment amounts could increase or decrease as the number of cable and satellite subscribers increase or decrease. Under certain circumstances, operators or we may cancel the agreements prior to expiration.
Impact of Inflation
We believe that inflation has not had a material impact on our results of operations for each of the fiscal years in the three-year period ended January 28, 2012February 2, 2013. We cannot assure you that inflation will not have an adverse impact on our operating results and financial condition in future periods.

Recently Issued Accounting Pronouncements
In July 2012, the FASB updated guidance on intangible asset impairment testing. The guidance will become effective for us in fiscal 2013. The amendments in this update allow companies to first assess qualitative factors to determine whether it is necessary to perform a quantitative impairment test. Under the update, a company will not be required to calculate the fair value of an indefinite-lived intangible asset unless the company determines, based on qualitative assessment, that it is not "more likely than not", that the indefinite-lived intangible asset is impaired. The amendments include a number of events and circumstances for an entity to consider in conducting the qualitative assessment. We do not expect the implementation of the guidance to have a material impact on our consolidated financial statements.
Critical Accounting Policies and Estimates
Management’s Discussion and Analysis of Financial Condition and Results of Operations discusses our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America.

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The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods. On an on-going basis, management evaluates its estimates and assumptions, including those related to the realizability of accounts receivable, inventory, product returns, intangible assets and deferred tax assets. Management bases its estimates and assumptions on historical experience and on various other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. There can be no assurance that actual results will not differ from these estimates under different assumptions or conditions.
Management believes the following critical accounting policies affect the more significant assumptions and estimates used in the preparation of the consolidated financial statements:

Accounts receivable.   We utilize an installment payment program called ValuePay that entitles customers to purchase merchandise and generally pay for the merchandise in two or more equal monthly credit card installments in which we bear the risk of collection. The percentage of our net sales generated utilizing our ValuePay payment program over the past three fiscal years ranged from 70% to 79%. As of January 28, 2012February 2, 2013 and January 29, 201128, 2012, we had approximately $72.492.6 million and $82.772.4 million, respectively, due from customers under the ValuePay installment program. We maintain allowances for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. Estimates are used in determining the provision for doubtful accounts and are based on historical rates of actual write offs and delinquency rates, historical collection experience, credit policy, current trends in the credit quality of our customer base, average length of ValuePay offers, average selling prices, our sales mix and accounts receivable aging. The provision for doubtful accounts receivable, which is primarily related to our ValuePay program, for fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 were $11.911.8 million, $9.311.9 million and $6.89.3 million, respectively. Based on our fiscal 20112012 bad debt experience, a one-half point increase or decrease in our bad debt experience as a percentage of total television home shopping and internet net sales would have an impact of approximately $2.8$2.9 million on consolidated distribution and selling expense.

Inventory.  We value our inventory, which consists primarily of consumer merchandise held for resale, principally at the

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lower of average cost or net realizable value. As of January 28, 2012February 2, 2013 and January 29, 201128, 2012, we had inventory balances of $43.537.2 million and $39.843.5 million, respectively. We regularly review inventory quantities on hand and record a provision for excess and obsolete inventory based primarily on a percentage of the inventory balance as determined by its age and specific product category. In determining these percentages, we look at our historical write off experience, the specific merchandise categories on hand, our historic recovery percentages on liquidations, forecasts of future product television shows, historic show pricing and the current market value of gold. Provision for excess and obsolete inventory for fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 were $2.21.8 million, $1.72.2 million and $1.7 million, respectively. Based on our fiscal 20112012 inventory write down experience, a 10% increase or decrease in inventory write downs would have had an impact of approximately $221,000$379,000 on consolidated gross profit.

Product returns.  We record a reserve as a reduction of gross sales for anticipated product returns at each month-end and must make estimates of potential future product returns related to current period product revenue. Our return rates on our television and internet sales were 22% in fiscal 2012, 23% in fiscal 2011, and 20% in fiscal 2010 and 21% in fiscal 2009. We estimate and evaluate the adequacy of our returns reserve by analyzing historical returns by merchandise category, looking at current economic trends and changes in customer demand and by analyzing the acceptance of new product lines. Assumptions and estimates are made and used in connection with establishing the sales returns reserve in any accounting period. Reserves for future product returns, forincluded in accrued liabilities in the accompanying balance sheets at the end of fiscal 2012 and fiscal 2011 fiscal 2010 and fiscal 2009 were $4.5 million, $4.55.9 million and $2.74.5 million, respectively. Based on our fiscal fiscal 20112012 sales returns, a one-point increase or decrease in our television and internet sales returns rate would have had an impact of approximately $2.9$2.9 million on gross profit.

FCC broadcasting license.license.  As of February 2, 2013 and January 28, 2012, and January 29, 2011, we have recorded an intangible FCC broadcasting license asset totaling $23.1$12.0 million and $23.1 million, respectively, as a result of our acquisition of Boston television station WWDP TV in fiscal 2003. We have granted a security interest inannually review our FCC broadcast license to one of our larger television service providers until January 2013. The Company annually reviews its FCC broadcast license for impairment in the fourth quarter, or more frequently if an impairment indicator is present. The CompanyWe estimated the fair value of itsour FCC television broadcast license in fiscal 2011 and fiscal 2010primarily by using an income-based discounted cash flow modelmodels with the assistance of an independent outside fair value appraiser.consultant. The discounted cash flow model includes certainmodels utilize a range of assumptions including revenues, operating profit margin, projected capital expenditures and a discount rate. Utilizing independent market data, assumptions in our discounted cash flow models reflect declines in independent television station industry revenues and operating margins resulting from television station rating declines and reduced advertising purchases on local broadcast television stations. These changes in assumptions resulted in cash flows that did not support recovery of the $23.1 million asset carrying value and as a result, we recorded an $11.1 million non-cash impairment charge in the fourth quarter of fiscal 2012 to reduce the asset carrying value to fair value. While we believe that our estimates and assumptions regarding the valuation of the license are reasonable, different assumptions or future events could materially affect its valuation. For instance, a one-half point increase in the discount rate used would decrease our valuation by $1.7 million and a one-half point decrease in the market share revenue percentage assumption would decrease our valuation by $2.2 million.

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In addition, due to the illiquid nature of this asset, our valuation for this license could be also materially different if we were to decide to sell it in the short term which, upon revaluation, could result in a future impairment of this asset.

Deferred taxes.  We account for income taxes under the liability method of accounting whereby income taxes are recognized during the fiscal year in which transactions enter into the determination of financial statement income (loss). Deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial statement and tax basis of assets and liabilities. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of the enactment of such laws. We assess the recoverability of our deferred tax assets in accordance with GAAP. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment. In accordance with that standard, as of January 28, 2012February 2, 2013 and January 29, 201128, 2012, we recorded a valuation allowance of approximately $114.5120.3 million and $107.3114.5 million, respectively, for our net deferred tax assets, including net operating and capital loss carryforwards. Based on our recent history of losses, a full valuation allowance was recorded in fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 and was calculated in accordance with GAAP, which places primary importance on our most recent operating results when assessing the need for a valuation allowance. We intend to maintain a full valuation allowance for our net deferred tax assets until sufficient positive evidence exists to support reversal of allowances.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk
We do not enter into financial instruments for trading or speculative purposes and do not currently utilize derivative financial instruments as a hedge to offset market risk. Our operations are conducted primarily in the United States and are not subject to foreign currency exchange rate risk. Some of our products are sourced internationally and may fluctuate in cost as a result of foreign currency swings; however, we believe these fluctuations have not been significant. We currently have a bank credit facility that has exposure to interest rate risk,risk; changes in market interest rates could impact the level of interest expense and income earned on our cash and cash equivalents portfolio.



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Item 8. Financial Statements and Supplementary Data
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
OF VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
  
 Page
  
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of February 2, 2013 and January 28, 2012 and January 29, 2011
Consolidated Statements of Operations for the Years Ended February 2, 2013, January 28, 2012 and January 29, 2011 and January 30, 2010
Consolidated Statements of Shareholders’ Equity for the Years Ended February 2, 2013, January 28, 2012 and January 29, 2011 and January 30, 2010
Consolidated Statements of Cash Flows for the Years Ended February 2, 2013, January 28, 2012 and January 29, 2011 and January 30, 2010
Notes to Consolidated Financial Statements
Financial Statement Schedule — Schedule II — Valuation and Qualifying Accounts



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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of
ValueVision Media, Inc. and Subsidiaries
Eden Prairie, Minnesota

We have audited the accompanying consolidated balance sheets of ValueVision Media, Inc. and subsidiaries (the “Company”"Company") as of February 2, 2013 and January 28, 2012 and January 29, 2011 and the related consolidated statements of operations, shareholders' equity and cash flows for each of the three years in the period ended January 28, 2012.February 2, 2013. Our audits also included the financial statement schedule listed in the Index at Item 15. These consolidated financial statements and financial statement schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on these consolidated financial statements and the financial statement schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the consolidated financial position of ValueVision Media, Inc. and subsidiaries as of February 2, 2013 and January 28, 2012 and January 29, 2011,, and the results of their operations and their cash flows for each of the three years in the period ended January 28, 2012,February 2, 2013, in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, the financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, presents fairly in all material respects, the information set forth therein.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company's internal control over financial reporting as of January 28, 2012,February 2, 2013, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission, and our report dated April 5, 2012March 28, 2013, expressed an unqualified opinion on the Company's internal control over financial reporting.

/s/  DELOITTE & TOUCHE LLP
Minneapolis, Minnesota
April 5, 2012March 28, 2013


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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
  January 28, 2012 January 29, 2011
  (In thousands, except share and per share data)
ASSETS
Current assets:  
  
Cash and cash equivalents $32,957
 $46,471
Restricted cash and investments 2,100
 4,961
Accounts receivable, net 80,274
 90,183
Inventories 43,476
 39,800
Prepaid expenses and other 4,464
 3,942
Total current assets 163,271
 185,357
Property and equipment, net 27,992
 25,775
FCC broadcasting license 23,111
 23,111
NBC trademark license agreement, net 1,215
 928
Other assets 2,871
 3,188
  $218,460
 $238,359
LIABILITIES AND SHAREHOLDERS’ EQUITY    
Current liabilities:    
Accounts payable $53,437
 $58,310
Accrued liabilities 37,842
 43,405
Deferred revenue 85
 728
Current portion of accrued dividends 
 1,355
Total current liabilities 91,364
 103,798
Deferred revenue 507
 425
Long-term payable 
 4,894
Term loan 25,000
 25,000
Accrued dividends — Series B redeemable preferred stock 
 6,491
Series B redeemable preferred stock, $.01 par value, 0 and 4,929,266 shares authorized; 0 and 4,929,266 shares issued and outstanding 
 14,599
Total liabilities 116,871
 155,207
Commitments and contingencies (Notes 14 and 15) 

  
Shareholders’ equity:    
Common stock, $.01 par value, 100,000,000 shares authorized; 48,560,205 and 37,781,688 shares issued and outstanding 486
 378
Warrants to purchase 6,007,372 and 6,014,744 shares of common stock 567
 602
Additional paid-in capital 403,849
 337,421
Accumulated deficit (303,313) (255,249)
Total shareholders’ equity 101,589
 83,152
  $218,460
 $238,359

The accompanying notes are an integral part of these consolidated financial statements.



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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
  For the Years Ended
  January 28, 2012 January 29, 2011 January 30, 2010
  (In thousands, except share and per share data)
Net sales $558,394
 $562,273
 $527,873
Cost of sales 354,299
 362,744
 354,101
Gross profit 204,095
 199,529
 173,772
Operating expenses:    
  
Distribution and selling 188,813
 181,536
 178,015
General and administrative 19,542
 19,171
 18,373
Depreciation and amortization 12,578
 13,158
 14,320
Restructuring costs 
 1,130
 2,303
CEO transition costs 
 
 1,932
Total operating expenses 220,933
 214,995
 214,943
Operating loss (16,838) (15,466) (41,171)
Other income (expense):    
  
Gain on sale of investments 
 
 3,628
Loss on debt extinguishment (25,679) (1,235) 
Interest expense (5,527) (9,795) (4,928)
Interest income 64
 51
 382
Total other expense (31,142) (10,979) (918)
Loss before income taxes (47,980) (26,445) (42,089)
Income tax benefit (provision) (84) 577
 91
Net loss (48,064) (25,868) (41,998)
Excess of preferred stock carrying value over redemption value 
 
 27,362
Accretion of redeemable Series A preferred stock 
 
 (62)
Net loss available to common shareholders $(48,064) $(25,868) $(14,698)
       
Net loss per common share $(1.03) $(0.78) $(0.45)
Net loss per common share — assuming dilution $(1.03) $(0.78) $(0.45)
Weighted average number of common shares outstanding:    
  
Basic 46,451,262
 33,326,200
 32,537,849
Diluted 46,451,262
 33,326,200
 32,537,849

The accompanying notes are an integral part of these consolidated financial statements.



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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY

For the Years Ended January 28, 2012, January 29, 2011 and January 30, 2010
        Common      
    Common Stock Stock Additional   Total
  
Comprehensive
Loss
 
Number of
Shares
 
Par
Value
 
Purchase
Warrants
 
Paid-In
Capital
 
Accumulated
Deficit
 
Shareholders’
Equity
  (In thousands, except share data)
Balance, January 31, 2009  
 33,690,266
 $337
 $138
 $286,380
 $(187,383) $99,472
Net loss $(41,998)  
  
  
  
 (41,998) (41,998)
Value assigned to common stock purchase warrants  
 
 
 533
 
 
 533
Repurchases of common stock  
 (1,622,168) (16) 
 (921) 
 (937)
Common stock issuances pursuant to equity compensation plans  
 604,637
 6
 
 723
 
 729
Stock purchase warrants forfeited  
 
 
 (34) 34
 
 
Share-based payment compensation  
 
 
 
 3,205
 
 3,205
Excess of Series A preferred stock carrying value over redemption value  
 
 
 
 27,362
 
 27,362
Accretion on Series A redeemable preferred stock  
 
 
 
 (62) 
 (62)
Balance, January 30, 2010  
 32,672,735
 327
 637
 316,721
 (229,381) 88,304
Net loss $(25,868)  
  
  
  
 (25,868) (25,868)
Common stock issuances pursuant to equity compensation plans  
 208,953
 2
 
 355
 
 357
Stock purchase warrants forfeited  
 
 
 (35) 35
 
 
Share-based payment compensation  
 
 
 
 3,350
 
 3,350
Common stock issuances  
 4,900,000
 49
 
 16,960
 
 17,009
Balance, January 29, 2011  
 37,781,688
 378
 602
 337,421
 (255,249) 83,152
Net loss $(48,064)         (48,064) (48,064)
Common stock issuances pursuant to equity compensation plans   601,362
 6
 
 1,822
 
 1,828
Stock purchase warrants forfeited   
 
 (35) 35
 
 
Share-based payment compensation   
 
 
 5,007
 
 5,007
Common stock issuances   9,487,500
 95
 
 55,405
 
 55,500
Common Stock Issuances - NBCU   689,655
 7
 
 4,159
 
 4,166
Balance, January 28, 2012   48,560,205
 $486
 $567
 $403,849
 $(303,313) $101,589

The accompanying notes are an integral part of these consolidated financial statements.



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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWSBALANCE SHEETS

  For the Years Ended
  January 28, 2012 January 29, 2011 January 30, 2010
  (In thousands)
OPERATING ACTIVITIES:  
  
  
Net loss $(48,064) $(25,868) $(41,998)
Adjustments to reconcile net loss to net cash provided by (used for) operating activities: 

  
  
Depreciation and amortization 12,827
 13,337
 14,320
Share-based payment compensation 5,007
 3,350
 3,205
Amortization of deferred revenue (1,061) (728) (715)
Amortization of debt discount 575
 2,121
 181
Amortization of deferred financing costs 609
 305
 
Gain on sale of investments 
 
 (3,628)
Gain from disposal of equipment (416) 
 
Asset impairments and write offs 
 809
 1,446
Loss on debt extinguishment 25,679
 1,235
 
Changes in operating assets and liabilities: 

  
  
Accounts receivable 9,909
 (21,292) (17,581)
Inventories (3,676) 4,277
 6,980
Prepaid expenses and other (460) 348
 (493)
Deferred revenue 500
 
 31
Accounts payable and accrued liabilities (15,447) 16,768
 (4,325)
Accrued dividends payable — Series B preferred stock 1,069
 5,665
 4,681
Net cash provided by (used for) operating activities (12,949) 327
 (37,896)
INVESTING ACTIVITIES: 

  
  
Property and equipment additions (11,096) (7,584) (7,578)
Proceeds from sale of short and long-term investments 
 
 19,356
Proceeds from disposal of equipment 416
 55
 
Change in restricted cash and investments 2,861
 99
 (3,471)
Net cash provided by (used for) investing activities (7,819) (7,430) 8,307
FINANCING ACTIVITIES: 

  
  
Payments for repurchases of common stock 
 
 (937)
Payment on redemption of Series A preferred stock 
 
 (3,400)
Payment for Series B preferred stock and other issuance costs 
 
 (3,648)
Payment for deferred issuance costs (306) (3,292) 
Payment for Series B preferred stock dividends (8,915) (2,500) 
Payments for Series B preferred stock redemption (40,853) 
 
Proceeds from exercise of stock options 1,828
 357
 729
Proceeds from issuance of term loan 
 25,000
 
Proceeds from issuance of common stock, net 55,500
 17,009
 
Net cash provided by (used for) financing activities 7,254
 36,574
 (7,256)
Net increase (decrease) in cash and cash equivalents (13,514) 29,471
 (36,845)
BEGINNING CASH AND CASH EQUIVALENTS 46,471
 17,000
 53,845
ENDING CASH AND CASH EQUIVALENTS $32,957
 $46,471
 $17,000
   
   
  February 2,
2013
 January 28,
2012
  (In thousands, except share and per share data)
ASSETS    
Current assets:    
Cash and cash equivalents $26,477
 $32,957
Restricted cash and investments 2,100
 2,100
Accounts receivable, net 98,360
 80,274
Inventories 37,155
 43,476
Prepaid expenses and other 6,620
 4,464
Total current assets 170,712
 163,271
Property & equipment, net 24,665
 27,992
FCC broadcasting license 12,000
 23,111
NBC trademark license agreement, net 3,997
 1,215
Other assets 725
 2,871
  $212,099
 $218,460
LIABILITIES AND SHAREHOLDERS’ EQUITY    
Current liabilities:    
Accounts payable $65,719
 $53,437
Accrued liabilities 30,596
 37,842
Deferred revenue 85
 85
Total current liabilities 96,400
 91,364
Deferred revenue 420
 507
Term loan 
 25,000
Long term credit facility 38,000
 
Total liabilities 134,820
 116,871
Commitments and contingencies (Notes 13 and 14) 
 
Shareholders’ equity:    
Common stock, $.01 per share par value, 100,000,000 shares authorized; 49,139,361 and 48,560,205 shares issued and outstanding 491
 486
Warrants to purchase 6,000,000 and 6,007,372 shares of common stock 533
 567
Additional paid-in capital 407,244
 403,849
Accumulated deficit (330,989) (303,313)
Total shareholders’ equity 77,279
 101,589
  $212,099
 $218,460
The accompanying notes are an integral part of these consolidated financial statements.

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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS

   For the Years Ended
   February 2,
2013
 January 28,
2012
 January 29,
2011
   (In thousands, except share and per share data)
Net sales  $586,820
 $558,394
 $562,273
Cost of sales  374,448
 354,299
 362,744
Gross profit  212,372
 204,095
 199,529
Operating expense:       
Distribution and selling  193,037
 188,813
 181,536
General and administrative  18,297
 19,542
 19,171
Depreciation and amortization  13,224
 12,578
 13,158
FCC license impairment  11,111
 
 
Restructuring costs  
 
 1,130
Total operating expense  235,669
 220,933
 214,995
Operating loss  (23,297) (16,838) (15,466)
Other income (expense):       
Interest income  11
 64
 51
Interest expense  (3,970) (5,527) (9,795)
Gain on sale of assets  100
 
 
Loss on debt extinguishment  (500) (25,679) (1,235)
Total other expense  (4,359) (31,142) (10,979)
Loss before income taxes  (27,656) (47,980) (26,445)
Income tax benefit (provision)  (20) (84) 577
Net loss  $(27,676) $(48,064) $(25,868)
Net loss per common share  $(0.57) $(1.03) $(0.78)
Net loss per common share — assuming dilution  $(0.57) $(1.03) $(0.78)
Weighted average number of common shares outstanding:       
Basic  48,874,842
 46,451,262
 33,326,200
Diluted  48,874,842
 46,451,262
 33,326,200
The accompanying notes are an integral part of these consolidated financial statements.

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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY

For the Years Ended February 2, 2013, January 28, 2012 and January 29, 2011

   Common Stock 
Common
Stock
Purchase
Warrants
 
Additional
Paid-In
Capital
   
Total Shareholders'
Equity
   
Number
of Shares
 
Par
Value
   
Accumulated
Deficit
 
   In thousands, except share data
BALANCE, January 30, 2010  32,672,735
 $327
 $637
 $316,721
 $(229,381) $88,304
Net loss          (25,868) (25,868)
Common stock issuances pursuant to equity compensation plans  208,953
 2
 
 355
 
 357
Stock purchase warrants forfeited  
 
 (35) 35
 
 
Share-based payment compensation  
 
 
 3,350
 
 3,350
Common stock issuances  4,900,000
 49
 
 16,960
 
 17,009
BALANCE, January 29, 2011  37,781,688
 378
 602
 337,421
 (255,249) 83,152
Net loss          (48,064) (48,064)
Common stock issuances pursuant to equity compensation plans  601,362
 6
 
 1,822
 
 1,828
Stock purchase warrants forfeited  
 
 (35) 35
 
 
Share-based payment compensation  
 
 
 5,007
 
 5,007
Common stock issuances  9,487,500
 95
 
 55,405
 
 55,500
Common stock issuances - NBCU  689,655
 7
 
 4,159
 
 4,166
BALANCE, January 28, 2012  48,560,205
 486
 567
 403,849
 (303,313) 101,589
Net loss          (27,676) (27,676)
Common stock issuances pursuant to equity compensation plans  579,156
 5
 
 104
 
 109
Stock purchase warrants forfeited  
 
 (34) 34
 
 
Share-based payment compensation  
 
 
 3,257
 
 3,257
BALANCE, February 2, 2013  49,139,361
 $491
 $533
 $407,244
 $(330,989) $77,279
The accompanying notes are an integral part of these consolidated financial statements.

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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
  For the Years Ended
  February 2,
2013
 January 28,
2012
 January 29,
2011
OPERATING ACTIVITIES:      
Net loss $(27,676) $(48,064) $(25,868)
Adjustments to reconcile net loss to net cash provided by (used for) operating activities:      
Depreciation and amortization 13,424
 12,827
 13,337
Share-based payment compensation 3,257
 5,007
 3,350
Write-off of deferred financing costs 2,306
 
 
Amortization of deferred revenue (87) (1,061) (728)
Amortization of debt discount 
 575
 2,121
Amortization of deferred financing costs 249
 609
 305
Asset impairments and write offs 11,111
 
 809
Loss on debt extinguishment 500
 25,679
 1,235
Gain from disposal of assets (102) (416) 
Changes in operating assets and liabilities:      
Accounts receivable, net (18,086) 9,909
 (21,292)
Inventories, net 6,321
 (3,676) 4,277
Prepaid expenses and other (2,066) (460) 348
Deferred revenue 
 500
 
Accounts payable and accrued liabilities 2,367
 (15,447) 16,768
Accrued dividends payable — Series B preferred stock 
 1,069
 5,665
Net cash provided by (used for) operating activities (8,482) (12,949) 327
INVESTING ACTIVITIES:      
Property and equipment additions (6,157) (11,096) (7,584)
Purchase of NBC trademark license (4,000) 
 
Change in restricted cash and investments 
 2,861
 99
Proceeds from disposal of assets 102
 416
 55
Net cash used for investing activities (10,055) (7,819) (7,430)
FINANCING ACTIVITIES:      
Payment for Series B preferred stock redemption 
 (40,853) 
Payment for Series B preferred stock dividends 
 (8,915) (2,500)
Payments for deferred issuance costs (552) (306) (3,292)
Proceeds from issuance of long term debt 38,215
 
 
Payments on long term debt (25,715) 
 
Proceeds from exercise of stock options 109
 1,828
 357
Proceeds from issuance of term loan 
 
 25,000
Proceeds from issuance of common stock, net 
 55,500
 17,009
Net cash provided by financing activities 12,057
 7,254
 36,574
Net increase (decrease) in cash and cash equivalents (6,480) (13,514) 29,471
BEGINNING CASH AND CASH EQUIVALENTS 32,957
 46,471
 17,000
ENDING CASH AND CASH EQUIVALENTS $26,477
 $32,957
 $46,471

The accompanying notes are an integral part of these consolidated financial statements.

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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended February 2, 2013, January 28, 2012, and January 29, 2011 and January 30, 2010



(1) The Company
ValueVision Media, Inc. and its subsidiaries (the “Company”"Company") is a multichannel electronic retailer that markets, sells and distributes products to consumers through TV, telephone, online, mobile and social media. OurThe Company's principal form of product exposure is ourits 24-hour television shopping network, ShopNBC, which markets brand name and private label products in the categories of jewelry & watches; home & consumer electronics; beauty, health & fitness; and fashion & accessories. Orders are fulfilled via telephone, online and mobile channels. ShopNBC is distributed into approximately 8284 million homes, primarily through cable and satellite affiliation agreements, agreements with telecommunications companies such as AT&T and Verizon and the purchase of month-to-month full- and part-time lease agreements of cable and broadcast television time. ShopNBC programming is also streamed live on the Internetinternet at www.ShopNBC.com and www.ShopNBC.tv. Wewww.ShopNBC.com. The Company also distribute ourdistributes its programming through a company-owned full power television station in Boston, Massachusetts and through leased carriage on a full power television station in Seattle, Washington.
The Company also operates ShopNBC.com, a comprehensive e-commerce platform that sells products appearing on ourits television shopping channel as well as an extended assortment of online-only merchandise. Its programming and products are also marketed via mobile devices, — including smartphones and tablets such as the iPad, and through the leading social media channels.
The Company has an exclusive trademark license from NBCUniversal Media, LLC, formerly known as NBC Universal, Inc. (“NBCU”("NBCU"), for the worldwide use of an NBC-brandedNBCU-branded name through May 2012. Additionally, the agreement allows for a one-year extension to May 2013 upon the mutual agreement of both parties.January 2014. Pursuant to the license, we operate ourthe Company operates its television home shopping network and our Internet websites, ShopNBC.com and ShopNBC.tv.its internet website, ShopNBC.com.


(2) Summary of Significant Accounting Policies
Fiscal Year
The Company's most recently completed fiscal year ends on the Saturday nearest to January 31. References to years in this report relate to fiscal years, rather than to calendar years. The Company’s most recently completed fiscal year ended on January 28, 2012February 2, 2013 and is designated fiscal 2012. Fiscal 2012 consisted of 53 weeks. The year ended January 28, 2012 is designated fiscal 2011. and consisted of 52 weeks. The year ended January 29, 2011 is designated fiscal 2010 and the year ended January 30, 2010 is designated fiscal 2009. The Company reports on a 52/53 week fiscal year which ends on the Saturday nearest to January 31. The 52/53 week fiscal year allows for the weekly and monthly comparability of sales results relating to the Company’s television home-shopping and internet business. Eachconsisted of fiscal 2011, fiscal 2010 and fiscal 200952 contained 52 weeks.
Principles of Consolidation
The accompanying consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. Intercompany accounts and transactions have been eliminated in consolidation.
Revenue Recognition and Accounts Receivable
Revenue is recognized at the time merchandise is shipped or when services are provided. Shipping and handling fees charged to customers are recognized as merchandise is shipped and are classified as revenue in the accompanying statements of operations in accordance with GAAP. The Company classifies shipping and handling costs in the accompanying statements of operations as a component of cost of sales. Revenue is reported net of estimated sales returns and excludes sales taxes. Sales returns are estimated and provided for at the time of sale based on historical experience. Payments received for unfilled orders are reflected as a component of accrued liabilities.
Accounts receivable consist primarily of amounts due from customers for merchandise sales and from credit card companies, and are reflected net of reserves for estimated uncollectible amounts of $6,214,000 at February 2, 2013 and $5,638,000 at January 28, 2012 and $5,643,000 at January 29, 2011. The Company utilizes an installment payment program called ValuePay that entitles customers to purchase merchandise and generally pay for the merchandise in two or more equal monthly credit card installments. As of January 28, 2012February 2, 2013 and January 29, 201128, 2012, the Company had approximately $72,415,00092,571,000 and $82,659,00072,415,000, respectively, of net receivables due from customers under the ValuePay installment program. The Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. Provision for doubtful accounts receivable primarily related to the Company’s ValuePay program were $11,876,00011,792,000, $9,321,00011,876,000 and $6,813,0009,321,000 for fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively.


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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

Cost of Sales and Other Operating Expenses
Cost of sales includes primarily the cost of merchandise sold, shipping and handling costs, inbound freight costs, excess and obsolete inventory charges and customer courtesy credits. Purchasing and receiving costs, including costs of inspection, are included as a component of distribution and selling expense and were approximately $8,245,0009,348,000, $7,888,0008,245,000 and $7,877,0007,888,000 for fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively. Distribution and selling expense consist primarily of cable and satellite access fees, credit card fees, bad debt expense and costs associated with purchasing and receiving, inspection, marketing and advertising, show production, website marketing and merchandising, telemarketing, customer service, warehousing and fulfillment. General and administrative expense consists primarily of costs associated with executive, legal, accounting and finance, information systems and human resources departments, software and system maintenance contracts, insurance, investor and public relations and director fees.
Cash and Cash Equivalents
Cash and cash equivalents consist of cash on deposit. The Company maintains its cash balances at financial institutions in demand deposit accounts that are federally insured. The Company has not experienced losses in such accounts and believes it is not exposed to any significant credit risk on its cash and cash equivalents.
Restricted Cash and Investments
The Company had restricted cash and investments of $2,100,000 andfor each of $4,961,000fiscal 2012 forand fiscal 2011 and fiscal 2010. The restricted cash and investments primarily collateralizescollateralize the Company’s issuances of commercial letters of credit. The Company’s restricted cash and investments consist of certificates of deposit. Dividends or interestInterest income is recognized when earned.
Inventories
Inventories, which consists of consumer merchandise held for resale, are stated principally at the lower of average cost or net realizable value, giving consideration to obsolescence write downs of $3,787,000 at February 2, 2013 and $2,246,000 at January 28, 2012 and $2,292,000 at January 29, 2011.
Marketing and Advertising Costs
Marketing and advertising costs are expensed as incurred and consist primarily of contractual marketing fees paid to certain cable operators for cross channel promotions and internet advertising, including amounts paid to online search engine operators, customer mailings and traffic-driving affiliate websites. The Company receives vendor allowances for the reimbursement of certain advertising costs. Advertising and other allowances received by the Company are recorded as a reduction of expense and were $892,0001,074,000, $630,000892,000 and $1,203,000630,000 for fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively. Total marketing and advertising costs and internet search marketing fees, after reflecting allowances given by vendors, totaled $2,115,0001,843,000, $5,662,0002,115,000 and $7,799,0005,662,000 for fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively. The Company includes advertising costs as a component of distribution and selling expense in the Company’s consolidated statement of operations.
Property and Equipment
Property and equipment are stated at cost. Improvements and renewals that extend the life of an asset are capitalized and depreciated. Repairs and maintenance are charged to expense as incurred. The cost and accumulated depreciation of property and equipment retired or otherwise disposed of are removed from the related accounts, and any residual values are charged or credited to operations. Depreciation and amortization for financial reporting purposes are provided on the straight-line method based upon estimated useful lives. Costs incurred to develop software for internal use and the Company’s websites are capitalized and amortized over the estimated useful life of the software. Costs related to maintenance of internal-use software and for the Company’s website are expensed as incurred.
Intangible Assets
The Company’s primary identifiable intangible assets include an FCC broadcast license and a trademark license agreement. Identifiable intangibles with finite lives are amortized and those identifiable intangibles with indefinite lives are not amortized. Identifiable intangible assets that are subject to amortization are evaluated for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. Identifiable intangible assets not subject to amortization are tested for impairment annually or more frequently if events warrant. The impairment test consists of a comparison of the fair value of the intangible asset with its carrying amount.

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Income Taxes
The Company accounts for income taxes under the liability method of accounting whereby deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between financial statement and tax basis of assets and liabilities. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of the enactment of such laws. The Company assesses the recoverability of its deferred tax assets in accordance with GAAP.
The Company recognizes interest and penalties related to uncertain tax positions within income tax expense.
Net Loss Per Common Share
Basic earnings (loss)loss per share is computed by dividing reported earningsloss by the weighted average number of common sharesstock outstanding for the reported period. Diluted earnings (loss)loss per share reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock of the Company during reported periods.
A reconciliation of net loss per share calculations and the number of shares used in the calculation of basic loss per share and diluted loss per share is as follows:
 For the Years Ended For the Years Ended
 
January 28,
2012
 
January 29,
2011
 
January 30,
2010
 February 2,
2013
 January 28,
2012
 January 29,
2011
Net loss available to common shareholders (a) $(48,064,000) $(25,868,000) $(14,698,000)
Weighted average number of common shares outstanding using two-class method — Basic 46,451,000
 33,326,000
 32,538,000
Net loss (a) $(27,676,000) $(48,064,000) $(25,868,000)
Weighted average number of common shares outstanding — Basic 48,874,842
 46,451,262
 33,326,200
Dilutive effect of stock options, non-vested shares and warrants 
 
 
 
 
 
Weighted average number of common shares outstanding — Diluted 46,451,000
 33,326,000
 32,538,000
 48,874,842
 46,451,262
 33,326,200
            
Net loss per common share $(1.03) $(0.78) $(0.45) $(0.57) $(1.03) $(0.78)
Net loss per common share — assuming dilution $(1.03) $(0.78) $(0.45) $(0.57) $(1.03) $(0.78)

(a) The net loss available to common shareholders for fiscal 2011 included a $25.72012 includes an $11.1 million non-cash intangible asset impairment charge related to the early preferred stockCompany's FCC broadcasting license. In addition, the net losses for fiscal 2012 and fiscal 2011 also include charges totaling $500,000 and $25.7 million, respectively, related to losses on debt extinguishment made induring the first quarterquarters of fiscal 2011.those respective years.
For fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, approximately 5,563,0003,920,000, 4,719,0005,563,000 and 3,107,0004,719,000, respectively, incremental in-the-money potentially dilutive common share stock options and warrants have been excluded from the computation of diluted earnings per share, as the effect of their inclusion would be anti-dilutive.
Fair Value of Financial Instruments
GAAP requires disclosures of fair value information about financial instruments for which it is practicable to estimate that value. In cases where quoted market prices are not available, fair values are based on estimates using present value or other valuation techniques. Those techniques are significantly affected by the assumptions used, including discount rate and estimates of future cash flows. In that regard, the derived fair value estimates cannot be substantiated by comparison to independent markets and, in many cases, could not be realized in immediate settlement of the instrument. GAAP excludes certain financial instruments and all non-financial instruments from its disclosure requirements.
The Company used the following methods and assumptions in estimating its fair values for financial instruments:
The carrying amounts reported in the accompanying consolidated balance sheets approximate the fair value for cash and cash equivalents, short-term investments, accounts receivable, trade payables and accrued liabilities, due to the short maturities of those instruments. The fair value of the Company’s $2538 million long term loancredit facility is estimated based on rates available to the Company for issuance of debt. As of January 28, 2012February 2, 2013, our bankthe Company's long term loancredit facility had a carrying amount of $25 million and an estimated fair value of $25.5 million.$38 million.
Fair Value Measurements on a Nonrecurring Basis
Assets and liabilities that are measured at fair value on a nonrecurring basis relate primarily to our tangible fixed assets and intangible FCC broadcasting license asset, which are remeasured when estimated fair value is below carrying value on the consolidated balance sheets. For these assets, the Company does not periodically adjust its carrying value to fair value except in the event of impairment. If the Company determines that impairment has occurred, the carrying value of the asset is reduced to fair value and the difference is recorded as a loss within operating income in the consolidated statement of operations. During

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fiscal 2012, the Company recorded an $11.1 million non-cash impairment charge to reduce the carrying value of its intangible FCC broadcasting license asset to fair value in the accompanying fiscal 2012 consolidated balance sheet. We had no remeasurements of such assets or liabilities to fair value during fiscal 2011.
Use of Estimates
The preparation of financial statements in conformity with GAAP in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and

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liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during reporting periods. These estimates relate primarily to the carrying amounts of accounts receivable and inventories, the realizability of certain long-term assets and the recorded balances of certain accrued liabilities and reserves. Ultimate results could differ from these estimates.
Stock-Based Compensation
Compensation is recognized for all stock-based compensation arrangements by the Company, including employee and non-employee stock options granted. The estimated grant date fair value of each stock-based award is recognized in income over the requisite service period, which is generally the vesting period. The estimated fair value of each option is calculated using the Black-Scholes option-pricing model.model for time-based vesting awards and a Monte Carlo valuation model for market-based vesting awards. Non-vested share awards are recorded as compensation cost over the requisite service periods based on the marketfair value on the date of grant.

(3) Property and Equipment
Property and equipment in the accompanying consolidated balance sheets consisted of the following:
 
Estimated
Useful Life
(In Years)
 January 28, 2012 January 29, 2011 Estimated Useful Life (In Years) February 2, 2013 January 28, 2012
Land and improvements  $3,399,000
 $3,399,000
  $3,437,000
 $3,399,000
Buildings and improvements 5-40 23,283,000
 22,462,000
 5-40 23,261,000
 23,283,000
Transmission and production equipment 5-10 8,416,000
 8,292,000
 5-10 5,907,000
 8,416,000
Office and warehouse equipment 3-15 9,818,000
 11,065,000
 3-15 8,611,000
 9,818,000
Computer hardware, software and telephone equipment 3-7 90,447,000
 83,106,000
 3-7 86,602,000
 90,447,000
Leasehold improvements 3-5 2,733,000
 3,105,000
 3-5 2,681,000
 2,733,000
Less — Accumulated depreciation   (110,104,000) (105,654,000)   (105,834,000) (110,104,000)
   $27,992,000
 $25,775,000
   $24,665,000
 $27,992,000
Depreciation expense in fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 was $8,949,0009,376,000, $10,111,0008,949,000 and $10,937,00010,111,000, respectively.

(4) Intangible Assets
Intangible assets in the accompanying consolidated balance sheets consisted of the following:
  Weighted January 28, 2012 January 29, 2011
  
Average
Life
(Years)
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Gross
Carrying
Amount
 
Accumulated
Amortization
Definite-lived intangible assets:   

 

  
  
NBCU trademark license renewal 1.0 $4,166,000
 $(2,951,000) $
 $
NBCU trademark license agreement 10.5 $34,437,000
 $(34,437,000) $34,437,000
 $(33,509,000)
Indefinite-lived intangible assets:   

 

  
  
FCC broadcast license   $23,111,000
 

 $23,111,000
  

On May 16, 2011 the Company issued 689,655 shares of the Company's common stock as consideration for a one-year license agreement renewal with NBCU for the use of the ShopNBC brand name in connection with its television shopping network and its e-commerce websites. The renewed license agreement expires in May 2012 and allows for a one-year extension to May 2013 upon the mutual agreement of both parties. Shares issued were valued at $6.04 per share, representing the fair market value of the Company's stock on the date of issuance.
Amortization expense in fiscal 2011, fiscal 2010 and fiscal 2009 was $3,879,000, $3,226,000 and $3,383,000, respectively. Estimated amortization expense for fiscal 2012 is $1,215,000.
  Weighted
Average
Life
(Years)
 February 2, 2013 January 28, 2012
   
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Gross
Carrying
Amount
 
Accumulated
Amortization
Finite-lived intangible assets:          
  NBCU trademark license - second renewal 1.7 $6,830,000
 $(2,833,000) $
 $
  NBCU trademark license - first renewal 1.0 $4,166,000
 $(4,166,000) $4,166,000
 $(2,951,000)
           
Indefinite-lived intangible assets:          
  FCC broadcast license   $12,000,000
   $23,111,000
  
The Company annually reviews its FCC television broadcast license for impairment in the fourth quarter, or more frequently if an impairment indicator is present. The Company estimatesestimated the fair value of its FCC television broadcast license primarily by using income-based discounted cash flow models with the assistance of an income-basedindependent outside fair value consultant. The discounted

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discounted cash flow model with the assistancemodels utilize a range of an independent outside fair value consultant. The discounted cash flow model includes certain assumptions including revenues, operating profit margin, projected capital expenditures and a discount rate. Utilizing independent market data, assumptions in our discounted cash flow models reflect declines in independent television station industry revenues and operating margins resulting from television station rating declines and reduced advertising purchases on local broadcast television stations. These changes in assumptions resulted in cash flows that did not support recovery of the $23.1 million asset carrying value. As a result, the Company recorded an $11.1 million non-cash impairment charge in the fourth quarter of fiscal 2012 to reduce the asset carrying value to fair value which is reflected in the caption "FCC license impairment" in the accompanying consolidated statement of operations. The Company also considered recent comparable asset market data and the depressed sales levels for recent comparable market transactions for standalone television broadcasting stations to assist in determining fair value.
While we believethe Company believes that ourits estimates and assumptions regarding the valuation of the license are reasonable, different assumptions or future events could materially affect its valuation. In addition, due to the illiquid nature of this asset, ourthe Company's valuation for this license could be materially different if weit were to decide to sell it in the short term which, upon revaluation, could result in a future impairment of this asset.
InOn May 11, 2012, the Company amended its trademark license agreement for the use of the ShopNBC brand name with NBCU, extending the term of the license agreement through January 2014. As consideration for the amendment, the Company paid NBCU $4,000,000 upon execution and will pay an additional $2,830,000 on May 15, 2013, which is included in accrued liabilities in the accompanying February 2, 2013 consolidated balance sheet. NBCU also has the right to terminate the trademark license agreement if the Company were to be in default on its Credit Facility (as defined below), unless waived or cured within 90 days of default, or if unrestricted cash plus credit availability on the facility were to fall below $8 million. On May 16, 2011, the Company issued 689,655 shares of the Company's common stock as consideration for a one year renewal of the same trademark license agreement. Shares issued were valued at $6.04 per share, representing the fair market value of the Company's stock on the date of issuance.
Amortization expense in fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 was $4,048,000, no impairment was indicated as a result of the annual fair value assessment.$3,879,000 and $3,226,000, respectively. Estimated amortization expense for fiscal 2013 will be approximately $3,997,000.


(5) Accrued Liabilities
Accrued liabilities in the accompanying consolidated balance sheets consisted of the following:
 January 28, 2012 January 29, 2011 February 2, 2013 January 28, 2012
Accrued cable access fees $27,506,000
 $28,730,000
 $15,156,000
 $27,506,000
Accrued salaries and related 1,343,000
 2,093,000
 2,377,000
 1,343,000
NBCU license agreement 2,830,000
 
Reserve for product returns 4,544,000
 4,522,000
 5,854,000
 4,544,000
Other 4,449,000
 8,060,000
 4,379,000
 4,449,000
 $37,842,000
 $43,405,000
 $30,596,000
 $37,842,000


(6) ShopNBC Private Label Consumer Credit Card Program
The Company has a private label consumer credit card program (the “Program”"Program"). The Program is made available to all qualified consumers for the financing of purchases of products from ShopNBC. The Program provides a number of benefits to customers including deferred billing options and free or reduced shipping promotions throughout the year. Use of the ShopNBC credit card furthers customer loyalty, reduces total credit card expense and reduces the Company’s overall bad debt exposure since the credit card issuing bank bears the risk of bad debtloss on ShopNBC credit card transactions that do not utilize ourthe Company's ValuePay installment payment program. In December 2011, the Company entered into a Private Label Consumer Credit Card Program Agreement Amendment with GE Capital Retail Bank extending the Program for an additional seven years until 2019. The Company received a $500,000$500,000 signing bonus as an incentive for the Company to extend the Program. The signing bonus has been recorded as deferred revenue in the accompanying financial statements and is being recognized as revenue over the seven-yearseven-year term of the agreement.
GE Capital Retail Bank, the issuing bank for the Program, is indirectly wholly-owned by the General Electric Company (“GE”("GE"), which is also the parent company of GE Equity. As of March 27, 2013, GE Equity has a substantial percentagean approximate 11% ownership in the Company and has the right to select three members of the Company’s board of directors.


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(7) Long-Term Investments
In the second quarter of fiscal 2009, the Company sold its long-term illiquid auction rate securities portfolio for net proceeds of $19,356,000. The auction rate securities had a carrying value of $15,728,000 and the Company recorded a $3,628,000 non-operating gain in the second quarter of fiscal 2009.

(8)  Fair Value Measurements
GAAP usesutilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The fair value hierarchy gives the highest priority to observable quoted prices (unadjusted) in active markets for identical assets and liabilities and the lowest priority to unobservable inputs.
As of January 28, 2012February 2, 2013 and January 29, 201128, 2012, the Company had $$2,100,000 and $4,961,000, respectively, in Level 2 investments in the form of bank Certificatescertificates of Depositdeposit which are used as cash collateral for the issuance of commercial and standby letters of credit. The Company's investments in certificates of deposits were measured using inputs based upon quoted prices for similar instruments in active markets and, therefore, were classified as Level 2 investments. As of February 2, 2013 and January 28, 2012 the Company also had long-term variable rate bank credit loans with carrying values of $38,000,000and had$25,000,000, respectively. The fair values of the variable rate bank loans approximate and are based on their carrying values. The Company has no Level 3 investments that useduse significant unobservable inputs.


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Non Financial Assets Measured at Fair Value - Nonrecurring Basis

During the fiscal quarter ended MayAs of February 2, 2009,2013 and January 28, 2012 the Company measuredhad an intangible FCC broadcasting license asset with carrying values of $12,000,000 and $23,111,000, respectively. The Company estimates the fair value of the Series B preferred stock issued in connection with a preferred stock exchange. The Company originally estimated the fair value of the Series B preferred stock before issuance costs of $12,959,000 utilizing aits FCC television broadcast license asset primarily by using income-based discounted cash flow model estimatingmodels with the projected future cash payments over the lifeassistance of the five-year redemption term.an independent outside fair value consultant. The assumptions used in preparing the discounted cash flow model include estimates formodels utilize a range of assumptions including revenues, operating profit margin, projected capital expenditures and an unobservable input discount rate and expected timing of repayment of the Series B preferred stock.10%. The Company concluded that the inputs used in its Series B preferred stockintangible FCC broadcasting license asset valuation are Level 3 inputs.

The following table provides a reconciliation of the beginning and ending balances of itemsnon-financial assets measured at fair value on a non-recurringnonrecurring basis that use significant unobservable inputs (Level 3):
    
    
Series B preferred stock:January 28, 2012 January 29, 2011
Beginning balance$14,599,000
 $11,243,000
   Total gains or losses:
 
   Included in earnings (interest expense)575,000
 2,121,000
   Included in earnings (loss on debt extinguishment)25,679,000
 1,235,000
   Purchases, issuances, and settlements(40,853,000) 
Ending balance$
 $14,599,000
  February 2,
2013
 January 28,
2012
Intangible FCC Broadcasting License Asset:    
Beginning balance $23,111,000
 $23,111,000
Losses included in earnings (asset impairment) (11,111,000) 
Ending balance $12,000,000
 $23,111,000



(9)(8) Preferred Stock and Long-Term Payable
  January 28, 2012 January 29, 2011
Series B preferred stock $
 $40,853,000
Unamortized debt discount on Series B preferred stock 
 (26,254,000)
Series B preferred stock, carrying value $
 $14,599,000
Long-Term payable $
 $4,894,000

In February 2011, the Company made a $2.5$2.5 million payment to GE Capital Equity Investments, Inc. ("GE Equity"), in connection with obtaining a consent for the execution of a common stock equity offering in December 2010, reducedreducing the outstanding accrued dividends payable on the Series B preferred stockPreferred Stock and recorded a $1.2$1.2 million charge to income related to the early preferred stock debt extinguishment. In April 2011, the Company redeemed all of its outstanding Series B preferred stockPreferred Stock for $40.9$40.9 million, paid accrued Series B preferredPreferred dividends of $6.4$6.4 million and recorded a $24.5$24.5 million charge related to the early preferred stock debt extinguishment. In fiscal 2010, the Company made a $2.5 million payment to GE Equity in connection with obtaining a consent for the execution of a term loan reducing the outstanding accrued dividends payable on the Series B Preferred Stock and recorded a $1.2 million charge related to early preferred stock debt extinguishment.
In the third quarter of fiscal 2009, the Company entered into a long-term agreement with one of its larger service providers to defer a material portion of its monthly contractual cash payment obligation for services over the next three fiscal years. All services under this arrangement are being recognized as expense ratably over the term of the agreement. Amounts recognized as expense in excessAs of amounts paid, plus accrued interest at 5% annually totaled $12,347,000,January 28, 2012, the total deferred amount was $12,347,000, and is included in accrued liabilities in the accompanying January 28, 2012 balance sheet. As of January 29, 2011, the total deferred amount was $16,820,000, of which $11,926,000 was included in accrued liabilities and $4,894,000 and was reported as a deferred long-term payable in the accompanying January 29, 2011 balance sheet. In February 2011, the Company made an $11,926,000 required payment under this agreement and subsequent to fiscal 2011 year end, in connection with securing a new $40$40 million credit facility on February 9, 2012, the Company made an additional $12,365,000$12,365,000 payment, paying off all remaining deferred obligations under the agreement. In connection with this deferral agreement, the Company has granted a security interest in its Eden Prairie, Minnesota headquarters facility and its Boston television station to the service provider until January 2013.


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(10) Term Loan(9) Credit AgreementAgreements
On November 17, 2010,February 9, 2012, the Company entered into a credit agreementretired its $25 million term loan with Crystal Financial LLC ("Crystal") and entered into a new $40 million credit and security agreement (the "Credit Facility") with PNC Bank, N.A. ("PNC"), a member of The PNC Financial Services Group, Inc., as agent for the lending group, which provides for a term loan of $25 million (the “Credit Agreement”).lender and agent. The Credit Agreement hadFacility has a five-yearthree-year maturity and bears interest on the outstanding principal amount based on fixed interest rates and floating interest rates based onat LIBOR plus variable margins. The interest rate calculated for fiscal 2011 was 11%3%. The per annum. In addition to retiring the Crystal term loan, is subjectthe initial net proceeds of borrowing of approximately $38.2 million were used to pay a $12,365,000 deferred payment obligation to a minimumtelevision distribution provider as described above under Note 8. Subject to certain conditions, the Credit Facility also provides for the issuance of letters of credit in an aggregate amount up to $6 million which, upon issuance, would be deemed advances under the Credit Facility. Remaining capacity under the Credit Facility, currently $2 million, provides liquidity for working capital and general corporate purposes.
Maximum borrowings under the Credit Facility are equal to the lesser of $40 million or a calculated borrowing base comprised of $25 million and is based on eligible accounts receivable and eligible inventory, certain real estate and certain eligible cash andinventory. The Credit Facility is secured by substantially all of the Company’s personal property, as well as the Company’s real property located in Bowling Green, Kentucky. Under certain circumstances, the borrowing base may be adjusted if there were to be a significant deterioration in value of the Company’s accounts receivable and inventory. The term loanCredit Facility is subject to mandatory prepayment in certain circumstances. In addition, any voluntary or mandatory prepayments madeif the total Credit Facility is terminated prior to November 18, 2013maturity, the Company would requirebe required to pay an early termination fee of the greater2% of the first year’s yield revenue or 3%total Credit Facility if terminated in year one; 2%one; 0.5% if terminated in year two;two; and 1%no fee if terminated in year three. The $25 million term loan maturesthree. Borrowings under the Credit Facility mature and isare payable in NovemberFebruary 2015. Interest paid inexpense recorded under the Credit Facility for fiscal 20112012 was $2,788,0001,503,000.
The Credit AgreementFacility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted cash plus facility availability of $5,000,000$6 million at all times.times and limiting annual capital expenditures. Certain financial covenants, including minimum EBITDA levels (as defined in the Credit Facility) and minimum fixed charge coverage ratio, become applicable only if unrestricted cash plus facility availability falls below $12 million or upon an event of default. In addition, the Credit Agreement placedFacility places restrictions on the Company’s ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to common shareholders. As of January 28, 2012February 2, 2013, the Company was in compliance with the applicable covenants of the facilityCredit Facility. Costs incurred to obtain the Credit Facility totaling approximately $781,000 have been deferred and are being expensed as additional interest over the three-year term of the Credit Facility. In connection with the Crystal term loan refinancing, the Company was required to pay an early termination fee of $500,000 to Crystal which was recorded as a loss on debt extinguishment in compliancethe accompanying statement of operations for the year ending February 2, 2013. Additionally, the Company recorded an additional non-cash interest charge totaling $2.3 million in the first quarter of fiscal 2012 relating to the write-off of unamortized Crystal term loan financing costs.
On November 17, 2010, the Company entered into a credit agreement with itsCrystal as agent for the lending group, which provided for a term loan of $25 million (the "Credit Agreement") which was paid off on February 9, 2012 as described above. The Credit Agreement had a five-year maturity and bore interest on the outstanding principal amount based on fixed interest rates and floating interest rates based on LIBOR plus variable margins. The term loan was subject to a minimum borrowing base requirement.of $25 million which was based on eligible accounts receivable, eligible inventory, certain real estate and certain eligible cash and was secured by substantially all of the Company's personal property, as well as the Company's real property located in Bowling Green, Kentucky. Interest expense recorded under the Credit Agreement for fiscal 2012 was $2,450,000. Costs incurred to obtain the Credit Agreement totaling approximately $3,037,000 have been$3,037,000 were capitalized and arewere being expensed as additional interest over the five-yearoriginal five-year term of the Credit Agreement.Agreement until written off in the first quarter of fiscal 2012.
On February 9, 2012, the Company refinanced its $25 million term loan and secured a new three-year $40 million new credit facility with PNC Bank, National Association. See Note 21.


(11)(10) Shareholder's Equity
Common Stock
The Company currently has authorized 100,000,000 shares of undesignated capital stock, of which approximately 48,560,00049,139,361 shares were issued and outstanding as common stock as of January 28, 2012February 2, 2013. The board of directors may establish new classes and series of capital stock by resolution without shareholder approval; however, approval of GE Equity is required in certain circumstances.
Dividends
The Company has never declared or paid any dividends with respect to its capital stock. Under the terms of the amended and restated shareholder agreement between the Company and GE Equity, the Company is prohibited from paying dividends on its common stock without GE Equity’s prior consent. The Company is further restricted from paying dividends on its stock by its bank credit agreement.the Credit Facility.

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Warrants
As of January 28, 2012February 2, 2013, the Company had outstanding warrants to purchase 6,000,000 shares of the Company’s common stock at an exercise price of $0.75$0.75 per share issued to GE Equity. The warrants are fully vested and expire ten years from date of grant. The warrants were issued in connection with the issuance of the Company’s Series B Redeemable Preferred Stock in February 2009. In addition, the Company also has outstanding warrants to purchase 7,372 shares of the Company’s stock at an exercise price of $15.74 per share issued to NBCU. These warrants are fully vested and expire in November 2012.
Stock-Based Compensation
Compensation is recognized for all stock-basedshare-based compensation arrangements by the Company. Stock-based compensation expense for fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 related to stock option awards was $2,647,0001,682,000, $3,274,0002,647,000 and $2,752,0003,274,000, respectively. The Company has not recorded any income tax benefit from the exercise of stock options due to the uncertainty of

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

realizing income tax benefits in the future.
As of January 28, 2012February 2, 2013, the Company had two active omnibus stock plans for which stock awards can be currently granted: the 2011 Omnibus Incentive Plan that provides for the issuance of up to 3,000,000 shares of the Company's stock and the 2004 Omnibus Stock Plan (as amended and restated in fiscal 2006) that provides for the issuance of up to 4,000,000 shares of the Company’sCompany's common stock. The 2001 Omnibus Stock Plan expired on June 21, 2011. These plans are administered by the human resources and compensation committee of the board of directors and provide for awards for employees, directors and consultants. All employees and directors of the Company and its affiliates are eligible to receive awards under the plans. The types of awards that may be granted under these plans include restricted and unrestricted stock, incentive and nonstatutory stock options, stock appreciation rights, performance units, and other stock-based awards. Incentive stock options may be granted to employees at such exercise prices as the human resources and compensation committee may determine but not less than 100% of the fair market value of the underlying stock as of the date of grant. No incentive stock option may be granted more than ten years after the effective date of the respective plan’splan's inception or be exercisable more than ten years after the date of grant. Options granted to outside directors are nonstatutory stock options with an exercise price equal to 100% of the fair market value of the underlying stock as of the date of grant. OptionsWith the exception of market-based options, options granted generally vest over three years in the case of employee stock options and vest immediately on the date of grant in the case of director options, and generally have contractual terms of either five years from the date of vesting or ten years from the date of grant.
The fair value of each time-based vesting option award is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions noted in the following table. Expected volatilities are based on the recent historical volatility of the Company’sCompany's stock. Expected term is calculated using the simplified method taking into consideration the option’soption's contractual life and vesting terms. The Company uses the simplified method in estimating its expected option term because it believes that historical exercise data cannot be accurately relied upon at this time to provide a reasonable basis for estimating an expected term due to the extreme volatility of its stock price and the resulting unpredictability of its stock option exercises. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant. Expected dividend yields were not used in the fair value computations as the Company has never declared or paid dividends on its common stock and currently intends to retain earnings for use in operations.
Fiscal 2012 Fiscal 2011Fiscal 2010Fiscal 2009
2010
Expected volatility97% - 99%88%-96% - 96%80%-88%66%-78% - 88%
Expected term (in years)6 years6 years6 years
Risk-free interest rate1.0% - 1.4%1.3%-2.7% - 2.7%1.9%-3.3%2.3%-3.4% - 3.3%
Market-Based Stock Option Awards
On October 3, 2012, the Company granted 2,125,000 non-qualified market-based stock options to its executive officers as part of the Company's long-term executive compensation program. The options were granted with an exercise price of $4.00 and each option will become exercisable in three tranches, as follows, on the dates when the Company's average closing stock price for 20 consecutive trading days equals or exceeds the following prices: Tranche 1 (50% of the shares subject to the option at $6.00 per share); Tranche 2 (25% at $8.00 per share); and Tranche 3 (25% at $10.00 per share). If an average closing price of $6.00 per share is not achieved on or before the third anniversary of the grant date, the entire option award will be forfeited. However, if the first tranche becomes exercisable, then the vesting of the second and third tranches can occur any time on or before the fifth anniversary of the grant date. Net shares issued upon the exercise of these market-based stock options (after shares are potentially withheld to cover the exercise price and applicable withholding taxes) may not be sold for a period of one year from the date of exercise. As of February 2, 2013, all 2,125,000 market-based stock option awards remain outstanding. The total grant date fair value was estimated to be $1,998,000 and is being amortized over the derived service periods for each tranche. Estimated non-cash compensation expense for fiscal 2013 related to this grant will be approximately $1,280,000. Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which

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included a weighted average risk-free interest rate of 0.38%, a weighted average expected life of 3.3 years and an implied volatility of 78% and were as follows for each tranche:
 Fair Value (Per Share) Derived Service Period
Tranche 1 ($6.00/share)$0.93
 15months
Tranche 2 ($8.00/share)$0.95
 20months
Tranche 3 ($10.00/share)$0.95
 24months
A summary of the status of the Company’s stock option activity as of January 28, 2012February 2, 2013 and changes during the year then ended is as follows:
2011 Incentive
Stock Option Plan
 Weighted
Average Exercise
Price
 2004 Incentive
Stock Option Plan
 Weighted
Average Exercise
Price
 2001 Incentive
Stock Option
Plan
 Weighted
Average Exercise
Price
 Other Non-
Qualified Stock
Options
 Weighted
Average Exercise
Price
 2011
Incentive
Stock
Option
Plan
 Weighted
Average
Exercise
Price
 2004
Incentive
Stock
Option
Plan
 Weighted
Average
Exercise
Price
 2001
Incentive
Stock
Option
Plan
 Weighted
Average
Exercise
Price
 Other Non-
Qualified
Stock
Options
 Weighted
Average
Exercise
Price
Balance outstanding,     
  
  
  
  
  
January 29, 2011
 $
 2,374,000
 $5.72
 1,746,000
 $5.97
 525,000
 $3.58
Balance outstanding, January 28, 2012 160,000
 $2.25
 2,345,000
 $6.03
 1,226,000
 $6.15
 650,000
 $4.30
Granted160,000
 $2.25
 285,000
 $7.52
 
 $
 150,000
 $6.44
 2,350,000
 $3.82
 20,000
 $1.70
 
 $
 
 $
Exercised
 $
 (268,000) $4.31
 (283,000) $2.25
 (8,000) $2.02
 
 $
 (82,000) $1.03
 
 $
 
 $
Forfeited or canceled
 $
 (46,000) $9.48
 (237,000) $9.52
 (17,000) $2.02
 (10,000) $1.62
 (185,000) $5.45
 (57,000) $11.62
 (125,000) $5.06
Balance outstanding,     
  
  
  
  
  
January 28, 2012160,000
 $2.25
 2,345,000
 $6.03
 1,226,000
 $6.15
 650,000
 $4.30
Options exercisable at:     
 

  
  
  
  
Balance outstanding, February 2, 2013 2,500,000
 $3.73
 2,098,000
 $6.23
 1,169,000
 $5.88
 525,000
 $4.12
Options Exercisable at:                
February 2, 2013 50,000
 $2.29
 1,965,000
 $6.14
 1,151,000
 $5.69
 363,000
 $3.90
January 28, 2012
 $
 2,015,000
 $6.18
 1,029,000
 $6.35
 143,000
 $3.60
 
 $
 2,015,000
 $6.18
 1,029,000
 $6.35
 143,000
 $3.60
January 29, 2011
 $
 1,735,000
 $6.65
 1,192,000
 $7.03
 
 $
 
 $
 1,735,000
 $6.65
 1,192,000
 $7.03
 
 $
January 30, 2010
 $
 1,342,000
 $8.79
 969,000
 $8.32
 
 $

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The following table summarizes information regarding stock options outstanding at January 28, 2012February 2, 2013:

 Options 
Weighted
Average
Exercise
 
Weighted
Average
Remaining
Contractual
 
Aggregate
Intrinsic
 
Vested or
Expected to
 
Weighted
Average
Exercise
 
Weighted
Average
Remaining
Contractual
 
Aggregate
Intrinsic
 Options Outstanding Options Vested or Expected to Vest
Option Type Outstanding Price Life (Years) Value Vest Price Life (Years) Value Number of Shares Weighted
Average
Exercise
Price
 Weighted
Average
Remaining
Contractual Life
(Years)
 Aggregate
Intrinsic
Value
 Number of Shares Weighted
Average
Exercise
Price
 Weighted
Average
Remaining
Contractual Life
(Years)
 Aggregate
Intrinsic
Value
2011 Incentive: 160,000
 $2.25
 9.9 $
 144,000
 $2.25
 9.9 $
 2,500,000
 $3.73
 9.8 $213,000
 2,468,000
 $3.75
 9.8 $194,000
2004 Incentive: 2,345,000
 $6.03
 6.7 $188,000
 2,280,000
 $6.06
 6.7 $182,000
 2,098,000
 $6.23
 5.8 $318,000
 2,085,000
 $6.22
 5.8 $318,000
2001 Incentive: 1,226,000
 $6.15
 6.4 $
 1,204,000
 $6.19
 6.3 $
 1,169,000
 $5.88
 5.5 $207,000
 1,166,000
 $5.90
 5.5 $206,000
Other Non-Qualified Incentive: 650,000
 $4.30
 8.5 $
 599,000
 $4.28
 8.5 $
Non-Qualified: 525,000
 $4.12
 7.4 $75,000
 509,000
 $4.10
 7.4 $73,000
The weighted average grant dategrant-date fair value of options granted in fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 was $4.311.03, $2.264.31 and $1.172.26, respectively. The total intrinsic value of options exercised during fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 was $1,856,000146,000, $355,0001,856,000 and $898,000355,000, respectively. As of January 28, 2012February 2, 2013, total unrecognized compensation cost related to stock options was $2,093,0002,811,000 and is expected to be recognized over a weighted average period of approximately 1.10.9 years.year.
Stock Option Tax Benefit
The exercise of certain stock options granted under the Company’s stock option plans give rise to compensation, which is includible in the taxable income of the applicable employees and deductible by the Company for federal and state income tax purposes. Such compensation results from increases in the fair market value of the Company’s common stock subsequent to the date of grant of the applicable exercised stock options and these increases are not recognized as an expense for financial accounting purposes, as the options were originally granted at the fair market value of the Company’s common stock on the date of grant. The related tax benefits will be recorded as additional paid-in capital if and when realized, and totaled $691,00052,000, $121,000691,000 and $332,000121,000 in fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively. The Company has not recorded any income tax benefit from

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the exercise of stock options through paid in capital in these fiscal years, due to the uncertainty of realizing income tax benefits in the future. These benefits are expected to be recorded in the applicable future periods.

Restricted Stock
Compensation expense recorded in fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 relating to restricted stock grants was $2,360,0001,575,000, $76,0002,360,000 and $453,00076,000, respectively. As of January 28, 2012February 2, 2013, there was $2,001,000659,000 of total unrecognized compensation cost related to non-vested restricted stock granted. That cost is expected to be recognized over a weighted average period of 1.00.6 years. The total fair value of restricted stock vested during fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009 was $316,000874,000, $68,000316,000 and $306,00068,000, respectively.
On October 3, 2012, the Company granted 300,000 shares of market-based restricted stock to certain key employees as part of the Company's long-term incentive program. Each restricted stock award will vest in three tranches, as follows, on the dates when the Company's average closing stock price for 20 consecutive trading days equals or exceeds the following prices: Tranche 1 (50% of the shares subject to the award at $6.00 per share); Tranche 2 (25% at $8.00 per share); and Tranche 3 (25% at $10.00 per share). If an average closing price of $6.00 per share is not achieved on or before the third anniversary of the grant date, the entire restricted stock award will be forfeited. However, if the first tranche vests, then the vesting of the second and third tranches can occur any time on or before the fifth anniversary of the grant date. Net shares received upon the vesting of these market-based stock restricted awards (after shares are potentially withheld to cover applicable withholding taxes) may not be sold for a period of one year from the date of vesting. As of February 2, 2013, all 300,000 market-based restricted stock awards remain outstanding. The total grant date fair value was estimated to be $425,000 and is being amortized over the derived service periods for each tranche. Estimated non-cash compensation expense for fiscal 2013 related to this grant will be approximately $274,000. Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 0.32%, a weighted average expected life of 2.8 years and an implied volatility of 78% and were as follows for each tranche:
 Fair Value (Per Share) Derived Service Period
Tranche 1 ($6.00/share)$1.48
 15months
Tranche 2 ($8.00/share)$1.39
 20months
Tranche 3 ($10.00/share)$1.31
 24months
On June 13, 2012, the Company granted a total of 50,000 shares of restricted stock to six non-management board members as part of the Company's annual director compensation program. Each restricted stock award vests on the day immediately preceding the next annual meeting of shareholders following the date of grant. The aggregate market value of the restricted stock at the date of the award was $85,000 and is being amortized as director compensation expense over the twelve-month vesting period. On November 18, 2011, the Company granted a total of 453,000 shares of restricted stock to employees. The restricted stock vests in two equal annual installments beginning November 18, 2012 and ending November 18, 2013. The aggregate market value of the restricted stock at the date of the award was $816,000 and is being amortized as compensation expense over the one and two-year vesting periods. On June 15, 2011, the Company granted a total of 50,000 shares of restricted stock to seven non-management board members as part of the Company's annual director compensation program. Each restricted stock award vested on June 12, 2012 (the day immediately preceding the next annual meeting of shareholders following the date of grant). The aggregate market value of the restricted stock at the date of the award was $377,000 and was amortized as director compensation expense over the twelve-month vesting period. On March 31, 2011, the Company granted a total of 522,000 shares of restricted stock to employees in lieu of an annual cash bonus for fiscal 2010. The restricted stock vests in two equal annual installments beginning March 31, 2012 and ending March 31, 2013. The aggregate market value of the restricted stock at the date of the award was $3,323,000$3,323,000 and is being amortized as compensation expense over the one and two-year vesting periods. On June 15, 2011, the Company granted a total of 50,000 shares of restricted stock to seven non-management board members as part of the Company's annual director compensation program. The restricted stock vests on the day immediately preceding the next annual meeting of shareholders following the date of grant. The aggregate market value of the restricted stock at the date of the award was $377,000 and is being amortized as director compensation expense over the twelve-month vesting period. On November 18, 2011, the Company granted a total of 453,000 shares of restricted stock to employees. The restricted stock vests in two equal annual installments beginning November 18, 2012 and ending November 18, 2013. The aggregate market value of the restricted stock at the date of the award was $816,000 and is being amortized as compensation expense over the one and two-year-year vesting periods.

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A summary of the status of the Company’s non-vested restricted stock activity as of January 28, 2012February 2, 2013 and changes during the twelve-month period then ended is as follows:
 Shares 
Weighted Average
Grant Date Fair
Value
 Shares 
Weighted
Average
Grant Date
Fair Value
Non-vested outstanding, January 29, 2011 40,000
 $1.90
Non-vested outstanding, January 28, 2012 982,000
 $4.39
Granted 1,026,000
 $4.40 383,000
 $1.52
Vested (42,000) $2.17 (457,000) $4.87
Forfeited (42,000) $4.49 (136,000) $2.58
Non-vested outstanding, January 28, 2012 982,000
 $4.39
Non-vested outstanding, February 2, 2013 772,000
 $3.00
Common Stock Repurchase Program
The Company’s board of directors had, in previous fiscal years, authorized common stock repurchase programs. During 2009, the Company repurchased a total of 1,622,000 shares of common stock for a total investment of $937,000 at an average price of $0.58 per share. The authorizations for repurchase programs have expired.
Equity Offering
On March 30, 2011, the Company completed a public equity offering of 9,487,0009,487,500 shares of common sharesstock at a price to the public of $6.25$6.25 per share. Net proceeds from the offering were approximately $55.5$55.5 million after deducting the underwriting discount and other offering expenses.

(12)(11) Sales by Product Group
The Company has only one reporting segment. segment, which encompasses multichannel electronic retailing. The Company markets, sells and distributes its products to consumers primarily through television and online via its ShopNBC website. The chief operating decision maker is the Chief Executive Officer of the Company.
Information on net sales by significant product groups isare as follows (in thousands):
 For the Years Ended For the Years Ended
 January 28, 2012 January 29, 2011 January 30, 2010 February 2,
2013
 January 28,
2012
 January 29,
2011
Jewelry & Watches $272,689
 $272,151
 $278,784
 $282,275
 $272,689
 $272,151
Home & Electronics 146,917
 170,714
 149,358
Home & Consumer Electronics 146,838
 146,917
 170,714
Beauty, Health & Fitness 61,160
 46,612
 36,648
 73,247
 61,160
 46,612
Fashion & Accessories 34,947
 30,815
 27,084
 42,240
 34,947
 30,815
All other 42,681
 41,981
 35,999
 42,220
 42,681
 41,981
Total $558,394
 $562,273
 $527,873
 $586,820
 $558,394
 $562,273

(13)(12) Income Taxes
The Company records deferred taxes for differences between the financial reporting and income tax bases of assets and liabilities, computed in accordance with tax laws in effect at that time. The deferred taxes related to such differences as of January 28, 2012February 2, 2013 and January 29, 201128, 2012 were as follows (in thousands):

  February 2, 2013 January 28, 2012
Accruals and reserves not currently deductible for tax purposes $5,365
 $4,663
Inventory capitalization 719
 763
Differences in depreciation lives and methods 2,885
 2,727
Differences in investments and other items 442
 495
Net operating loss carryforwards 111,276
 109,538
Other (392) (3,709)
Valuation allowance (120,295) (114,477)
Net deferred tax asset $
 $

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  January 28, 2012 January 29, 2011
Accruals and reserves not currently deductible for tax purposes $4,663
 $6,747
Inventory capitalization 763
 665
Basis differences in intangible assets (3,709) (2,881)
Differences in depreciation lives and methods 2,727
 2,617
Differences in investments and other items 495
 1,900
Net operating loss carryforwards 109,538
 98,270
Valuation allowance (114,477) (107,318)
Net deferred tax asset $
 $
The (provision) benefit from income taxes consisted of the following:following (in thousands):
 For the Years Ended For the Years Ended
 January 28, 2012 January 29, 2011 January 30, 2010 February 2, 2013 January 28, 2012 January 29, 2011
Current $(84,000) $577,000
 $91,000
 $(20) $(84) $577
Deferred 
 
 
 
 
 
 $(84,000) $577,000
 $91,000
 $(20) $(84) $577

A reconciliation of the statutory tax rates to the Company’s effective tax rate is as follows:
 For the Years Ended For the Years Ended
 January 28, 2012 January 29, 2011 January 30, 2010 February 2, 2013 January 28, 2012 January 29, 2011
Taxes at federal statutory rates 35.0 % 35.0 % 35.0 % 35.0 % 35.0 % 35.0 %
State income taxes, net of federal tax benefit 0.4
 1.3
 1.9
 1.8
 0.4
 1.3
Non-cash stock option vesting expense (0.9) (3.7) (1.6) (3.8) (0.9) (3.7)
Non-deductible interest (1.2) (10.6) (4.0) 
 (1.2) (10.6)
Non-deductible loss on debt extinguishment (18.7) (1.6) 
 
 (18.7) (1.6)
Other 0.1
 0.5
 0.8
 0.1
 0.1
 0.5
Valuation allowance and NOL carryforward benefits (14.9) (18.7) (31.9) (33.2) (14.9) (18.7)
Effective tax rate (0.2)% 2.2 % 0.2 % (0.1)% (0.2)% 2.2 %
Based on the Company’s recent history of losses, the Company has recorded a full valuation allowance for its net deferred tax assets as of January 28, 2012February 2, 2013 and January 29, 201128, 2012 in accordance with GAAP, which places primary importance on the Company’s most recent operating results when assessing the need for a valuation allowance. The ultimate realization of these deferred tax assets depends on the ability of the Company to generate sufficient taxable income in the future, as well as the timing of such income. The Company intends to maintain a full valuation allowance for its net deferred tax assets until sufficient positive evidence exists to support reversal of the allowance. As of January 28, 2012February 2, 2013, the Company has federal net operating loss carryforwards (NOL's) of approximately $285$300 million and state NOL's of approximately $128 million which are available to offset future taxable income. The Company's federal NOLs expire in varying amounts each year from 2023 through 20312033 in accordance with applicable federal tax regulations and the timing of when the NOLs were incurred. During the quarter ending April 30, 2011, the Company had a change in ownership (as defined in Section 382 of the Internal Revenue Code) as a result of the issuance of common stock coupled with the redemption of all the Series B preferred stock held by GE Equity. Sections 382 and 383 limit the annual utilization of certain tax attributes, including NOL carryforwards incurred prior to a change in ownership. The limitations imposed by Sections 382 and 383 are not expected to impair the Company's ability to fully realize its NOL's; however, the annual usage of NOL's incurred prior to the change in ownership will be limited. The Company currently has recorded a full valuation allowance for its net deferred tax assets.  The ultimate realization of these deferred tax assets and related limitations depend on the ability of the Company to generate sufficient taxable income in the future, as well as the timing of such income.
As of January 28, 2012February 2, 2013 and January 29, 201128, 2012, there were no unrecognized tax benefits for uncertain tax positions. Accordingly, a tabular reconciliation from beginning to ending periods is not provided. Further, to date, there have been no interest or penalties charged or accrued in relation to unrecognized tax benefits. The Company will classify any future interest and penalties as a component of income tax expense if incurred. The Company does not anticipate that the amount of unrecognized tax benefits will change significantly in the next twelve months.
The Company is subject to U.S. federal income taxation and the taxing authorities of various states. The Company’s tax

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years for 2008, 2009, 2010, and 20102011 are currently subject to examination by taxing authorities. With limited exceptions, the Company is no longer subject to U.S. federal, state, or local examinations by tax authorities for years before 2008.2009.


(14)(13) Commitments and Contingencies
Cable and Satellite Affiliation Agreements
As of January 28, 2012February 2, 2013, the Company has entered into affiliation agreements that represent approximately 1,5301,520 cable systems along with the satellite companies DIRECTV and DISH that require each to offer the Company’s television home shopping

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

programming on a full-time basis over their systems. The terms of the affiliation agreements typically range from one to twofive years. During the fiscal year, certain agreements with cable, satellite or other distributors may expire. Under certain circumstances, the television operators or wethe Company may cancel the agreements prior to their expiration. Additionally, the Company may elect not to renew distribution agreements whose terms result in sub-standard or negative contribution margins. The affiliation agreements generally provide that the Company will pay each operator a monthly access fee and in some cases a marketing support payment based on the number of homes receiving ourthe Company's programming. For fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, respectively, the Company expensed approximately $106,658,000110,984,000, $102,440,000106,658,000 and $99,637,000102,440,000 under these affiliation agreements.
Over the past years, each of the material cable and satellite distribution agreements up for renewal havehas been renegotiated and renewed with no reduction to the Company’s distribution footprint. Failure to maintain the cable agreements covering a material portion of the Company’s existing cable households on acceptable financial and other terms could adversely affect future growth, sales revenues and earnings unless the Company is able to arrange for alternative means of broadly distributing its television programming. Cable operators serving a large majority of cable households offer cable programming on a digital basis. The use of digital compression technology provides cable companies with greater channel capacity. While greater channel capacity increases the opportunity for distribution and, in some cases, reduces access fees paid by us, it also may adversely impact ourthe Company's ability to compete for television viewers to the extent it results in a higherless desirable channel positionpositioning for us, placement of ourthe Company's programming in separate programming tiers, the broadcast of additional competitive channels or viewer fragmentation due to a greater number of programming alternatives.
The Company has entered into, and will continue to enter into, affiliation agreements with other television operators providing for full- or part-time carriage of the Company’s television home shopping programming.
Future cable and satellite affiliation cash commitments at January 28, 2012February 2, 2013 are as follows:
 
 
Fiscal YearAmountAmount
  
2012$97,782,000
201326,726,000
$80,859,000
201422,255,000
78,025,000
201520,350,000
53,037,000
2016 and thereafter
2016
2017 and thereafter
Employment Agreements
The Company has entered into employment agreements with its on-air hosts and the chief executive officer of the Company with original terms of 12 months.months. These agreements specify, among other things, the term and duties of employment, compensation and benefits, termination of employment (including for cause, which would reduce the Company’s total obligation under these agreements), severance payments and non-disclosure and non-compete restrictions. The aggregate commitment for future base compensation at January 28, 2012February 2, 2013 was approximately $2,679,0002,697,000.
The Company has a policy and practiceestablished internal guidelines regarding severance for its senior executive officers whereby up to 12 months of base salary could become payable in the event of terminations without cause only under specified circumstances. Senior executive officers are also eligible for 12 months of base salary in the event of a change in control under specified circumstances. The chief executive officer’s employment agreement provides for 12 months of base salary and his target bonus payment in the event of termination without cause and 24 months of base salary for change of control severance under specified circumstances.
Operating Lease Commitments
The Company leases certain property and equipment under non-cancelable operating lease agreements. Property and

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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

equipment covered by such operating lease agreements include offices and warehousing facilities at subsidiary locations, satellite transponder, office equipment and certain tower site locations.

58

VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

Future minimum lease payments at January 28, 2012February 2, 2013 are as follows:
 
 
Fiscal YearAmount
Future Minimum Lease Payments:Amount
  
2012$1,657,000
20131,105,000
$1,335,000
2014780,000
962,000
2015780,000
966,000
2016 and thereafter520,000
2016653,000
2017 and thereafter113,000
Total rent expense under such agreements was approximately $1,715,000 in fiscal 2012, $1,706,000 in fiscal 2011, and $1,971,000 in fiscal 2010, and $2,180,000 in fiscal 2009.
Retirement and Savings Plan
The Company maintains a qualified 401(k) retirement savings plan covering substantially all employees. The plan allows the Company’s employees to make voluntary contributions to the plan. The Company’s contribution, if any, is determined annually at the discretion of the board of directors. During fiscal 2012, fiscal 2011 and fiscal 2010 and fiscal 2009, the Company did not make any matching contributions to the plan. Starting in fiscal 2013, the Company will match $.50 for every $1.00 contributed by eligible participants up to a maximum of 6% of eligible compensation.



(15)(14) Litigation
The Company is involved from time to time in various claims and lawsuits in the ordinary course of business. In the opinion of management, the claims and suits individually and in the aggregate will not have a material adverse effect on the Company’s operations or consolidated financial statements.
In the third quarter of fiscal 2009, the U.S. Customs and Border Protection agency commenced an investigation into an undervaluation and corresponding underpayment of the customs duty owed by a vendorone of the Company's vendors relating to a particular shipment of goods to the United States. The Company notifiedus. After a lengthy investigation, the vendor was criminally charged and has withheld certain funds fromrecently pleaded guilty in federal court to using fraudulent invoices to defraud U.S. Customs of duties. After the vendor under contractual indemnification obligationsrefused a request to cover any potential costs, penalties or fees that may result fromindemnify the investigation. The Company made a formal request for indemnification from the vendor but the request was refused. As a result,its risk, in December 2009, throughwe commenced litigation against the vendor in the U.S. District Court of Minnesota the Company commenced litigation in federal court against the vendor for breach of contract. The vendor then filed counterclaims for payments it claimsclaimed were owed by the Company.us. The case has been stayed by the district court pending the outcome of the U.S. Customs investigation. The Company believes that the funds it is withholding from the vendor will be sufficient to cover any costs or possible liabilities against us that may result from the investigation.court.

55

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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

(16)(15) Supplemental Cash Flow Information
Supplemental cash flow information and noncash investing and financing activities were as follows:
 For the Years Ended For the Years Ended
 January 28, 2012 January 29, 2011 January 30, 2010 February 2, 2013 January 28, 2012 January 29, 2011
Supplemental cash flow information:  
  
  
Supplemental Cash Flow Information:  
  
  
Interest paid $3,320,000
 $647,000
 $11,000
 $1,959,000
 $3,320,000
 $647,000
Income taxes paid $98,000
 $100,000
 $43,000
 $27,000
 $98,000
 $100,000
Supplemental non-cash investing and financing activities:    
  
    
  
Common stock purchase warrants forfeited $35,000
 $35,000
 $34,000
 $34,000
 $35,000
 $35,000
Deferred financing costs included in accrued liabilities $53,000
 $4,000
 $414,000
 $
 $53,000
 $4,000
Property and equipment purchases included in accounts payable $156,000
 $87,000
 $72,000
 $48,000
 $156,000
 $87,000
Issuance of 689,655 shares of common stock for license agreement $4,166,000
 $
 $
 $
 $4,166,000
 $
Accretion of redeemable Series A preferred stock $
 $
 $62,000
Issuance of Series B preferred stock $
 $
 $12,959,000
Excess of preferred stock carrying value over redemption value $
 $
 $27,362,000
Redemption of Series A preferred stock $
 $
 $40,854,000
Issuance of 6,000,000 common stock warrants $
 $
 $533,000
Intangible asset purchase included in accrued liabilities $2,830,000
 $
 $



59

(17)
VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

(16) Relationship with NBCU, Comcast and GE Equity
Alliance with GE Equity and NBCU
In March 1999, the Company entered into an alliance with GE Equity and NBCUniversal Media, LLC ("NBCU"), pursuant to which the Company issued Series A redeemable convertible preferred stock and common stock warrants, and entered into a shareholder agreement, a registration rights agreement, a distribution and marketing agreement and, the following year, a trademark license agreement. On February 25, 2009, the Company entered into an exchange agreement with the same parties, pursuant to which GE Equity exchanged all outstanding shares of the Company’s Series A preferred stock for (i) 4,929,266 shares of the Company’s Series B redeemable preferred stock, (ii) a warrant to purchase up to 6,000,000 shares of the Company’s common stock at an exercise price of $0.75$0.75 per share and (iii) a cash payment in the amount of $3.4 million.$3.4 million. In connection with the exchange, the parties also amended and restated the 1999 shareholder agreement and registration rights agreement. The outstanding agreements with GE Equity and NBCU are described in more detail below.
The shares of Series B redeemable preferred stock were redeemable by the Company at any time for an initial redemption amount of $40.9$40.9 million, plus accrued dividends at a base annual rate of 12%, subject to adjustment. In addition, the Series B preferred stock provided GE Equity with class voting rights and the rights to designate members of the Company's board of directors. In April, 2011, the Company redeemed all of the outstanding Series B preferred stock for $40.9$40.9 million and paid accrued dividends of $6.4 million.$6.4 million.
Relationship with GE Equity, Comcast and NBCU
In January 2011, General Electric Company (“GE”("GE") consummated a transaction with Comcast Corporation (“Comcast”("Comcast") pursuant to which GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity, whose common equity was initially beneficially owned 51% by Comcast and 49% by GE. As a result of that transaction, NBCU became a wholly owned subsidiary of NBCUniversal, LLC. In March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in February 2013.
As of February 17, 2012,2, 2013, the direct equity ownership of GE Equity in the Company consisted of warrants to purchase up to 6,000,000 shares of common stock, and as of May 16, 2011, (their most recent filed 13D), the direct ownership of NBCU in the Company consisted of 7,141,849 shares of common stock and warrants to purchase 7,372 shares of common stock. The Company is currently making arm’s length negotiated payments to Comcast forhas a significant cable distribution under a pre-existing contract.agreement with Comcast and believes that the terms of this agreement are comparable to those with other cable system operators.
In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so long as GE Equity is entitled to appoint two members of ourthe Company's board of directors, NBCU will be entitled to retain a board seat provided that NBCU beneficially owns at least 5% of ourthe Company's adjusted outstanding common stock as(as computed under the amended and restated shareholders agreement described below.below). Furthermore, GE agreed to obtain the consent of NBCU prior to consenting to ourthe Company's adoption of any

56

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

shareholders shareholder rights plan or certain other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares of the Company's voting stock or taking any action that would result in NBCU being deemed to be in violation of the Federal Communications Commission multiple ownership regulations.
NBCU Trademark License Agreement
On November 16, 2000, the Company entered into a trademark license agreement with NBCU pursuant to which NBCU granted it an exclusive, worldwide license for a term of ten years to use certain NBCNBCU trademarks, service marks and domain names to rebrand the Company’s business and corporate name and website. The Company subsequently selected the names ShopNBC and ShopNBC.com.
Under the license agreement, the Company has agreed, among other things, to (i) certain restrictions on using trademarks, service marks, domain names, logos or other source indicators owned or controlled by NBCU, (ii) the loss of its rights under the license with respect to specific territories outside of the United States in the event it fails to achieve and maintain certain performance targets in such territories, (iii) not own, operate, acquire or expand its business to include certain businesses without NBCU’s prior consent, (iv) comply with NBCU’s privacy policies and standards and practices, and (v) not own, operate, acquire or expand its business such that one-third or more of ourthe Company's revenues or the Company’s aggregate value is attributable to certain services (not including retailing services similar to ourthe Company's existing e-commerce operations) provided over the internet. The license agreement also grants to NBCU the right to terminate the license agreement at any time upon certain changes of control of the Company, in certain situations upon the failure by NBCU to own a certain minimum percentage of the Company’s outstanding capital stock on a fully diluted basis, and certain other situations.
In connection withOn May 11, 2012, the Company amended its trademark license agreement for the Company issued to NBCU warrants to purchase 6,000,000 sharesuse of the Company’s common stock at an exercise price of $17.375 per share all of which have expired unexercised. In March 2001, the Company established a measurement dateShopNBC brand name with respect to the license agreement by amending the agreement, and fixed the fair value of the trademark license asset at $32,837,000, which is being amortized over the remaining term of the license agreement. On March 28, 2007, the Company and NBCU, agreed to extendextending the term of the license by six months, such thatagreement through January 31, 2014. As consideration for the license would continue throughamendment, the Company

60

VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

paid NBCU $4,000,000 upon execution of the amendment and agreed to pay NBCU an additional $2,830,000 on May 15, 2011, and2013, which is included in accrued liabilities in the accompanying February 2, 2013 consolidated balance sheet. NBCU now also has the right to provide that certain changes of control involving a financial buyer would not provideterminate the basis for an early termination of thetrademark license by NBCU. On November 18, 2010,agreement if (i) the Company announced a further extensionwere to be in material breach of, default under or non-compliance with the terms and conditions of its Credit Facility (unless such breach, default or non-compliance is cured within 90 days or consented to or waived by the lender or agent under the Credit Facility), or (ii) if credit availability under the Credit Facility plus the Company's unrestricted cash were to fall below $8 million. In addition, in the event that we were not to renew our trademark license agreement to May 2012, an option to further extend the license agreement to May 2013 upon the mutual agreement of both parties, and an agreementexpiration, we agreed to enter into a separate transition agreement with NBCU, on the terms and subject to the conditions to be mutually agreed between the parties, relating to the twelve monththree-month period followingprior to the ultimateJanuary 31, 2014, expiration of the license agreement. In consideration for the license agreement extension,date.
On May 16, 2011, the Company issued 689,655 shares of the Company’sCompany's common stock to NBCU on May 16, 2011.as consideration for a previous one year extension of the same trademark license agreement. Shares issued were valued at $6.04$6.04 per share, representing the fair market value of ourthe Company's stock on the date of issuance. As of January 28, 2012February 2, 2013 and January 29, 201128, 2012, accumulated amortization related to this asset totaled $37,388,0006,999,000 and $33,509,0002,951,000 respectively.
Amended and Restated Shareholder Agreement
On February 25, 2009, the Company entered into an amended and restated shareholder agreement with GE Equity and NBCU, which provides for certain corporate governance and standstill matters. The amended and restated shareholder agreement provides that GE Equity is entitled to designate nominees for three out of nine members of the Company’s board of directors so long as the aggregate beneficial ownership of GE Equity and NBCU (and their affiliates) is at least equal to 50% of their beneficial ownership as of February 25, 2009 (i.e., beneficial ownership of approximately 8.75 million common shares, including for such purpose, shares of ourthe Company's common stock issuable to GE Equity upon exercise of the warrant for 6,000,000 shares of ourthe Company's common stock), and two out of nine members so long as their aggregate beneficial ownership is at least 10% of the shares of “adjusted"adjusted outstanding common stock," as defined in the amended and restated shareholder agreement. In addition, the amended and restated shareholder agreement provides that GE Equity may designate any of its director-designees to be an observer of the Audit, Human Resourcesaudit, human resources and Compensation,compensation, and Corporate Governancecorporate governance and Nominating Committeesnominating committees of ourthe Company's board of directors.
The amended and restated shareholder agreement requires the consent of GE Equity prior to the Company entering into any material agreements with any of CBS, Fox, Disney, Time Warner or Viacom (and their respective affiliates), provided that this restriction will no longer apply when either (i) the Company’s trademark license agreement with NBCU (described below)above) has terminated or (ii) GE Equity is no longer entitled to designate at least two director nominees. In addition, the amended and restated shareholder agreement requires the consent of GE Equity prior to the Company (i) exceeding certain thresholds relating to the issuance of securities, the payment of dividends, the repurchase or redemption of common stock, acquisitions (including investments and joint ventures) or dispositions, and the incurrence of debt; (ii) entering into any business different than what the Company and its subsidiaries are currently engaged; and (iii) amending the Company’s articles of incorporation to adversely affect GE Equity and NBCU (or their affiliates); provided, however, that these restrictions will no longer apply when both (i)(1) GE Equity is no longer entitled to designate

57

VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

three director nominees and (ii)(2) GE Equity and NBCU no longer hold any Series B preferred stock. The Company is also prohibited from taking any action that would cause any ownership interest by the Company in television broadcast stations from being attributable to GE Equity, NBCU or their affiliates.
The amended and restated shareholder agreement further provides that during the “standstill period��"standstill period" (as defined in the amended and restated shareholder agreement), subject to certain limited exceptions, GE Equity and NBCU are prohibited from: (i) making any asset/business purchases from the Company in excess of 10% of the total fair market value of the Company’s assets; (ii) increasing their beneficial ownership above 39.9% of ourthe Company's shares, treating as outstanding and actually owned for such purpose shares of ourthe Company's common stock issuable to GE Equity upon exercise of the warrant for 6,000,000 shares of ourthe Company's common stock; (iii) making or in any way participating in any solicitation of proxies; (iv) depositing any securities of the Company in a voting trust; (v) forming, joining or in any way becoming a member of a “13D Group”"13D Group" with respect to any voting securities of the Company; (vi) arranging any financing for, or providing any financing commitment specifically for, the purchase of any voting securities of the Company; or (vii) otherwise acting, whether alone or in concert with others, to seek to propose to the Company any tender or exchange offer, merger, business combination, restructuring, liquidation, recapitalization or similar transaction involving the Company, or nominating any person as a director of the Company who is not nominated by the then incumbent directors, or proposing any matter to be voted upon by the Company’s shareholders. If, during the standstill period, any inquiry has been made regarding a “takeover transaction”"takeover transaction" or “change"change in control," each as defined in the amended and restated shareholder agreement, that has not been rejected by the Company’s board of directors, or the Company’s board of directors pursues such a transaction, or engages in negotiations or provides information to a third party and the board of directors has not resolved to terminate such discussions, then GE Equity or NBCU may propose to the Company a tender offer or business combination proposal.

61

VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

In addition, unless GE Equity and NBCU beneficially own less than 5% or more than 90% of the adjusted outstanding shares of common stock, GE Equity and NBCU shall not sell, transfer or otherwise dispose of any securities of the Company except for transfers: (i) to certain affiliates who agree to be bound by the provisions of the amended and restated shareholder agreement, (ii) that have been consented to by the Company, (iii) subject to certain exceptions, pursuant to a third-party tender offer, (iv) pursuant to a merger, consolidation or reorganization to which the Company is a party, (v) in an underwritten public offering pursuant to an effective registration statement, (vi) pursuant to Rule 144 of the Securities Act of 1933, or (vii) in a private sale or pursuant to Rule 144A of the Securities Act of 1933; provided, that in the case of any transfer pursuant to clause (v), (vi) or (vii), the transfer does not result in, to the knowledge of the transferor after reasonable inquiry, any other person acquiring, after giving effect to such transfer, beneficial ownership, individually or in the aggregate with that person’s affiliates, of more than 10% (or 20% in the case of a transfer by NBCU) of the adjusted outstanding shares of the common stock, as determined in accordance with the amended and restated shareholder agreement.
The standstill period will terminate on the earliest to occur of (i) the ten-yearten-year anniversary of the amended and restated shareholder agreement, (ii) the Company entering into an agreement that would result in a “change"change in control”control" (subject to reinstatement), (iii) an actual “change"change in control”control" (subject to reinstatement), (iv) a third-party tender offer (subject to reinstatement), or (v) six months after GE Equity can no longer designate any nominees to the Company’s board of directors. Following the expiration of the standstill period pursuant to clause (i) above and two years in the case of clause (v) above, GE Equity and NBCU’s beneficial ownership position may not exceed 39.9% of the Company’s adjusted outstanding shares of common stock, except pursuant to issuances or exercises of any warrants or pursuant to a 100% tender offer for the Company.
Registration Rights Agreement
On February 25, 2009, the Company entered into an amended and restated registration rights agreement providing GE Equity, NBCU and their affiliates and any transferees and assigns, an aggregate of four demand registrations and unlimited piggy-back registration rights. In addition, NBCU was subsequently granted one additional demand registration right pursuant to the second amendment of the NBCU Trademark License Agreement.

(18)(17) Restructuring Costs
As a result of a number of restructuring initiatives taken by the Company in order to simplify and streamline the Company’s organizational structure, reduce operating costs and pursue and evaluate strategic alternatives, the Company recorded restructuring charges of $1,130,000$1,130,000 in fiscal 2010 and $2,303,000 in fiscal 2009.. Restructuring costs primarily include employee severance costs associated with the streamlining the Company's organizational structure, incremental costs associated with the refinancing of ourthe Company's debt facilities, restructuring advisory service fees and costs associated with strategic alternative initiatives. All restructuring costs were paid as of January 29, 2011 and no restructuring costs were incurred during fiscal 2011.

58

VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)


The table below sets forth for the year ended January 29,2012 or fiscal 2011 the significant components and activity under the restructuring program:
  
Balance at
January 30,
2010
 Charges 
Cash
Payments
 
Balance at
January 29,
2011
Severance and retention $255,000
 $278,000
 $(533,000) $
Incremental restructuring charges 179,000
 852,000
 (1,031,000) 
  $434,000
 $1,130,000
 $(1,564,000) $
.


(19) Chief Executive Officer Transition Costs
During fiscal 2009, the Company recorded a $1.9 million charge relating primarily to settlement and legal costs associated with the termination of the Company’s former chief executive officer.

(20)(18) Related Party Transactions
The Company entered into marketing agreements with Creative Commerce and its subsidiary, International Commerce Agency, LLC (“("International Commerce”Commerce"), under which Creative Commerce and International Commerce agreed to provide vendor sourcing and retailing consulting services to the Company. OneEdwin Garrubbo, who used to be one of the Company’s directors, Edwin Garrubbo,Company's board members, is the majority owner of both Creative Commerce and International Commerce. The Company has made payments totaling approximately $1,384,000 during fiscal 2011752,000 and $787,0001,384,000 duringfor the years ending fiscal 2010February 2, 2013 and January 28, 2012, respectively, relating to these services. As of June 13, 2012, Mr. Garrubbo was no longer a director of the Company.

Relationship with GE Equity Comcast and NBCU
In January 2011, General Electric Company (“GE”("GE") consummated a transaction with Comcast Corporation (“Comcast”("Comcast") pursuant to which GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity beneficially owned 51% by Comcast and 49% by GE. As a result of that transaction, NBCU is now a wholly owned subsidiary of NBCUniversal, LLC. In March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in February 2103. As of October 29, 2011,February 2, 2013, the direct equity ownership of GE Equity in the Company consists of warrants to purchase up to 6,000,000 shares of common stock and the direct ownership of NBCU in the Company consists of 7,141,849 shares of common stock and warrants to purchase 7,372 shares of common stock. The Company has a significant cable distribution agreement with Comcast and believes that the terms of this agreement are comparable to those with other cable system operators.
In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so long as GE Equity is entitled to appoint two members of ourthe Company's board of directors, NBCU will be entitled to retain a board seat provided that NBCU beneficially owns at least 5% of ourthe Company's adjusted outstanding common stock. Furthermore, GE agreed to obtain the consent of NBCU prior to consenting to ourthe Company's adoption of any shareholders rights right

62


plan or certain other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares of ourthe Company's voting stock or taking any action that would result in NBCU being deemed to be in violation of the Federal Communications Commission multiple ownership regulations.

(21) Subsequent Event

On February 9, 2012, the Company entered into a $40 million new credit and security agreement (the “Credit Facility”) with PNC Bank, N.A. (“PNC”), a member of The PNC Financial Services Group, Inc., as lender and agent. The Credit Facility has a three-year maturity and bears interest at LIBOR plus 3% per annum. The initial net proceeds of borrowing of approximately $38.2 million were primarily used to retire the Company's existing 11%, $25 million term loan with Crystal Financial LLC and to pay a $12.4 million deferred payment obligation to a television distribution provider. Subject to certain conditions, the Credit Facility also provides for the issuance of letters of credit in an aggregate amount up to $6 million which, upon issuance, would be deemed advances under the Credit Facility. Remaining capacity under the Credit Facility, currently $1.8 million, will provide liquidity for working capital and general corporate purposes.
Maximum borrowings under the Credit Facility are equal to the lesser of $40 million or a calculated borrowing base comprised of eligible accounts receivable and eligible inventory. The Credit Facility is secured by substantially all of the Company’s personal property, as well as the Company’s real property located in Bowling Green, Kentucky. Under certain circumstances, the borrowing base may be adjusted if there were to be a significant deterioration in value of the Company’s accounts receivable and inventory. The term loan is subject to mandatory prepayment in certain circumstances. In addition, if the total Credit Facility is terminated

59

VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (Continued)

prior to maturity, the Company would be required to pay an early termination fee of 2% of the total Credit Facility if terminated in year one; .5% if terminated in year two; with no fee if terminated in year three. Borrowings under the Credit Facility mature and are payable in February 2015.
The Credit Facility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted cash plus facility availability of $6 million at all times and limiting annual capital expenditures. Certain financial covenants including minimum EBITDA levels (as defined in the Credit Facility agreement) and minimum fixed charge coverage ratio become applicable only if unrestricted cash plus credit availability falls below $12 million or upon an event of default. In addition, the Credit Facility places restrictions on the Company’s ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to common shareholders.


Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None

Item 9A. Controls and Procedures
Disclosure Controls and Procedures
As of the end of the period covered by this report, management conducted an evaluation, under the supervision and with the participation of our chief executive officer and chief financial officer of the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934). Based on this evaluation, the chief executive officer and chief financial officer concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in reports that we file or submit under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms, and to ensure that information required to be disclosed by us in the reports we file or submit under the Exchange Act is accumulated and communicated to management, including our principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosures.


6063


MANAGEMENT’S ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

The management of ValueVision Media, Inc. is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) under the Securities Exchange Act 1934. Our company’s internal control system was designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.
All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Management assessed the effectiveness of our company’s internal control over financial reporting as of January 28, 2012February 2, 2013. In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control — Integrated Framework.
Based on management’s evaluation under the framework in Internal Control — Integrated Framework, management concluded that our internal control over financial reporting was effective as of January 28, 2012February 2, 2013.
Our independent registered public accounting firm, Deloitte & Touche LLP, has issued an attestation report on our company’s internal control over financial reporting as of January 28, 2012February 2, 2013. The Deloitte & Touche LLP attestation report is set forth below.


 /s/ KEITH R. STEWART
 Keith R. Stewart
 Chief Executive Officer
 (Principal Executive Officer)
  
 /s/ WILLIAM MCGRATH
 William McGrath
 Executive Vice President, Chief Financial Officer
 (Principal Financial Officer)


April 5, 2012March 28, 2013

Changes in Internal Controls over Financial Reporting

Management, with the participation of the chief executive officer and chief financial officer, performed an evaluation as to whether any change in the internal controls over financial reporting (as defined in Rules 13a-15 and 15d-15 under the Securities Exchange Act of 1934) occurred during the quarter ended January 28, 2012.February 2, 2013. Based on that evaluation, the chief executive officer and chief financial officer concluded that no change occurred in the internal controls over financial reporting during the period covered by this report that materially affected, or is reasonably likely to materially affect, the internal controls over financial reporting.


6164


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and Board of Directors of
ValueVision Media, Inc. and Subsidiaries
Eden Prairie, Minnesota

We have audited the internal control over financial reporting of ValueVision Media, Inc. and subsidiaries (the "Company") as of January 28, 2012,February 2, 2013, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company's management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company's internal control over financial reporting is a process designed by, or under the supervision of, the company's principal executive and principal financial officers, or persons performing similar functions, and effected by the company's board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the consolidated financial statements.
Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of January 28, 2012,February 2, 2013, based on the criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated financial statements and financial statement schedulesschedule as of and for the year ended January 28, 2012February 2, 2013 of the Company and our report dated April 5, 2012March 28, 2013 expressed an unqualified opinion on those consolidated financial statements and financial statement schedules.schedule.

/s/ DELOITTE & TOUCHE LLP
Minneapolis, MNMinnesota
April 5, 2012March 28, 2013


Item 9B. Other Information
None.


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PART III

Item 10. Directors, Executive Officers and Corporate Governance
Information in response to this item with respect to certain information relating to our executive officers is contained in Item 1 under the heading “Executive"Executive Officers of the Registrant”Registrant" and with respect to other information relating to our executive officers and directors and our audit and other committees is incorporated herein by reference to the sections titled “Proposal"Proposal 1 — Election of Directors,” “Corporate Governance”" "Corporate Governance" and “Section"Section 16(a) Beneficial Ownership Reporting Compliance”Compliance" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year covered by this Form 10-K.
Code of Business Conduct and Ethics
We have adopted a code of business conduct and ethics applicable to all of our directors and employees, including our principal executive officer, principal financial officer, principal accounting officer, controller and other employees performing similar functions. A copy of this code of business conduct and ethics is available on our website at www.shopnbc.com,www.ShopNBC.com, under “Investor"Investor Relations — Business Ethics Policy." In addition, we have adopted a code of ethics policy for our senior financial management; this policy is also available on our website at www.shopnbc.com,www.ShopNBC.com, under “Investor"Investor Relations — Code of Ethics Policy for Chief Executive and Senior Financial Officers."
We intend to satisfy the disclosure requirements under Form 8-K regarding an amendment to, or waiver from, a provision of our code of business conduct and ethics by posting such information on our website at the address specified above.

Item 11. Executive Compensation
Information in response to this item is incorporated herein by reference to the sections titled “Director"Director Compensation for Fiscal 2011,” “Executive Compensation”2012," "Executive Compensation" and “Corporate Governance”"Corporate Governance" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year covered by this Form 10-K.



Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Information in response to this item is incorporated herein by reference to the section titled “Security"Security Ownership of Principal Shareholders and Management”Management" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year covered by this Form 10-K.


Item 13. Certain Relationships and Related Transactions, and Director Independence
Information in response to this item is incorporated herein by reference to the section titled “Certain Transactions”"Certain Transactions" and “Corporate Governance”"Corporate Governance" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year covered by this Form 10-K.

Item 14. Principal Accountant Fees and Services
Information in response to this item is incorporated herein by reference to the section titled “Proposal"Proposal 2 — Ratification of the Independent Registered Public Accounting Firm”Firm" in our definitive proxy statement to be filed pursuant to Regulation 14A within 120 days after the end of the fiscal year covered by this Form 10-K.


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PART IV

Item 15. Exhibits and Financial Statement Schedule
1. Financial Statements
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of February 2, 2013 and January 28, 2012
Consolidated Statements of Operations for the Years Ended February 2, 2013, January 28, 2012 and January 29, 2011
Consolidated Statements of Operations for the Years Ended January 28, 2012, January 29, 2011 and January 30, 2010
Consolidated Statements of Shareholders’ Equity for the Years Ended January 28, 2012February 2, 2013, January 29, 201128, 2012 and January 30, 201029, 2011
Consolidated Statements of Cash Flows for the Years Ended February 2, 2013, January 28, 2012, and January 29, 2011 and January 30, 2010
Notes to Consolidated Financial Statements
2. Financial Statement Schedule

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VALUEVISION MEDIA, INC. AND SUBSIDIARIES
SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS
   Column C       Column C    
 Column B Additions       Column B Additions      
 Balances at Charged to     Column E Balances at Charged to     Column E
 Beginning of Costs and Column D   Balance at Beginning of Costs and Column D   Balance at
Column A Year Expenses Deductions   End of Year Year Expenses Deductions   End of Year
For the year ended February 2, 2013:        
Allowance for doubtful accounts $5,638,000
 11,792,000
 (11,216,000) (1) $6,214,000
Reserve for returns $4,544,000
 64,497,000
 (63,187,000) (2) $5,854,000
For the year ended January 28, 2012: 

 

 

 
 

        
Allowance for doubtful accounts $5,643,000
 11,876,000
 (11,881,000) (1) $5,638,000
 $5,643,000
 11,876,000
 (11,881,000) (1) $5,638,000
Reserve for returns $4,522,000
 64,503,000
 (64,481,000) (2) $4,544,000
 $4,522,000
 64,503,000
 (64,481,000) (2) $4,544,000
For the year ended January 29, 2011:  
  
  
    
  
  
  
    
Allowance for doubtful accounts $4,819,000
 9,321,000
 (8,497,000) (1) $5,643,000
 $4,819,000
 9,321,000
 (8,497,000) (1) $5,643,000
Reserve for returns $2,742,000
 49,335,000
 (47,555,000) (2) $4,522,000
 $2,742,000
 49,335,000
 (47,555,000) (2) $4,522,000
For the year ended January 30, 2010:  
  
  
    
Allowance for doubtful accounts $6,063,000
 6,813,000
 (8,057,000) (1) $4,819,000
Reserve for returns $2,770,000
 49,276,000
 (49,304,000) (2) $2,742,000


(1)Write off of uncollectible receivables, net of recoveries.
(2)Refunds or credits on products returned.
3. Exhibits
The exhibits filed with this report are set forth on the exhibit index filed as a part of this report immediately following the signatures to this report.


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SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrantregistrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized on April 5, 2012.March 28, 2013
VALUEVISION MEDIA, INC.
(Registrant)
VALUEVISION MEDIA, INC.
(Registrant) 
 
                                                                                         By:/s/ KEITH R. STEWART  
  
 By:Keith R. Stewart 
/s/  KEITH R. STEWART
Chief Executive Officer



Keith R. Stewart
Chief Executive Officer
Each of the undersigned hereby appoints Keith R. Stewart and William McGrath, and each of them (with full power to act alone), as attorneys and agents for the undersigned, with full power of substitution, for and in the name, place and stead of the undersigned, to sign and file with the Securities and Exchange Commission under the Securities Act of 1934, any and all amendments and exhibits to this annual report on Form 10-K and any and all applications, instruments, and other documents to be filed with the Securities and Exchange Commission pertaining to this annual report on Form 10-K or any amendments thereto, with full power and authority to do and perform any and all acts and things whatsoever requisite and necessary or desirable. Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities indicated on April 5, 2012March 28, 2013.

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Name Title
     
   
/s/  KEITH R. STEWART 
Chief Executive Officer and Director
(Principal Executive Officer)
Keith R. Stewart  
   
/s/  WILLIAM MCGRATH 
Executive Vice President, Chief Financial Officer
(Principal Financial Officer)
William McGrath  
   
/s/  RANDY S. RONNING Chairman of the Board
Randy S. Ronning  
   
/s/  JOSEPH F. BERARDINO Director
Joseph F. Berardino  
   
/s/  JOHN D. BUCK Director
John D. Buck  
   

 Director
Catherine Dunleavy  
   
/s/  WILLIAM EVANS Director
William Evans  
   
/s/  EDWIN GARRUBBOJILL BOTWAY Director
Edwin Garrubbo
/s/  PATRICK KOCSIDirector
Patrick KocsiJill Botway  
   
/s/  SEAN ORR Director
Sean Orr  


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EXHIBIT INDEX

   
Exhibit No.DescriptionMethod of Filing
3.1Articles of Incorporation, as amendedIncorporated by reference(A)
3.2Amended and Restated By-Laws, as amended through September 21, 2010Incorporated by reference(B)
10.12001 Omnibus Stock Plan of the RegistrantIncorporated by reference(C)†
10.2Amendment No. 1 to the 2001 Omnibus Stock Plan of the RegistrantIncorporated by reference(D)†
10.3Form of Incentive Stock Option Agreement under the 2001 Omnibus Stock Plan of the RegistrantIncorporated by reference(E)†
10.4Form of Nonstatutory Stock Option Agreement under the 2001 Omnibus Stock Plan of the RegistrantIncorporated by reference(F)†
10.5Amended and Restated 2004 Omnibus Stock PlanIncorporated by reference(G)†
10.6Form of Stock Option Agreement (Employees) under 2004 Omnibus Stock PlanIncorporated by reference(H)†
10.7Form of Stock Option Agreement (Executive Officers) under 2004 Omnibus Stock PlanIncorporated by reference(I)†
10.8Form of Stock Option Agreement (Executive Officers) under 2004 Omnibus Stock PlanIncorporated by reference(J)†
10.9Form of Stock Option Agreement (Directors - Annual Grant) under 2004 Omnibus Stock PlanIncorporated by reference(K)†
10.10Form of Stock Option Agreement (Directors - Other Grants) under 2004 Omnibus Stock PlanIncorporated by reference(L)†
10.11Form of Restricted Stock Agreement (Directors) under 2004 Omnibus Stock PlanIncorporated by reference(M)†
10.122011 Omnibus Incentive Plan of the RegistrantIncorporated by reference (N)†
10.13Form of Incentive Stock Option Award Agreement under the 2011 Omnibus Incentive PlanFiled herewith†Incorporated by reference (O)†
10.14Form of Non-Statutory Stock Option Award Agreement under the 2011 Omnibus Incentive PlanFiled herewith†Incorporated by reference (P)†
10.15Form of Performance Stock Option Award Agreement under the 2011 Omnibus Incentive PlanIncorporated by reference(Q)†
10.16Form of Option Agreement between the Registrant and John D. BuckIncorporated by reference(O)reference(R)
10.1610.17Amended and Restated Employment Agreement between the Registrant and Keith R. Stewart dated February 19, 2010Incorporated by reference(P)reference(S)
10.1710.18Description of Annual Cash Incentive PlanFiled herewith†
10.1810.19Description of Director Compensation ProgramIncorporated by reference(Q)†Filed herewith†
10.1910.20Amended and Restated Shareholder Agreement dated February 25, 2009 between the Registrant, GE Capital Equity Investments, Inc. and NBC Universal, Inc. Incorporated by reference(R)reference(T)
10.2010.21Common Stock Purchase Warrants issued on February 25, 2009 between the Registrant, GE Capital Equity Investments, Inc. and NBC Universal, Inc. Incorporated by reference(S)reference(U)
10.2110.22Amended and Restated Registration Rights Agreement dated February 25, 2009 between the Registrant, GE Capital Equity Investments, Inc. and NBC Universal, Inc.Incorporated by reference(T)reference(V)
10.2210.23Trademark License Agreement, between NBC Universal, Inc. and the Registrant, as amended through November 17, 2010Incorporated by reference (U)reference(W)
10.2310.24Amendment No. 3 to the Trademark License Agreement dated May 11, 2012 between ValueVision Media, Inc. and NBCUniversal Media, LLC.Incorporated by reference(X)
10.25Revolving Credit and Security Agreement dated February 9, 2012 among the Registrant, as the lead borrower, certain of its subsidiaries party thereto as borrowers, PNC Bank National Association, as lender and agentIncorporated by reference(V)reference(Y)

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10.24
10.26Form of Indemnification Agreement with Directors and Officers of the RegistrantIncorporated by reference(W)reference(Z)
21Significant Subsidiaries of the RegistrantFiled herewith

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Exhibit No.DescriptionMethod of Filing
23Consent of Independent Registered Public Accounting FirmFiled herewith
24Powers of AttorneyIncluded with signature pages
31.1CertificationFiled herewith
31.2CertificationFiled herewith
32Section 1350 Certification of Chief Executive Officer and Chief Financial OfficerFiled herewith
101.INSXBRL Instance DocumentFiled herewith
101.SCHXBRL Taxonomy Extension SchemaFiled herewith
101.CALXBRL Taxonomy Extension Calculation LinkbaseFiled herewith
101.DEFXBRL Taxonomy Extension Definition LinkbaseFiled herewith
101.LABXBRL Taxonomy Extension Label LinkbaseFiled herewith
101.PREXBRL Taxonomy Extension Presentation LinkbaseFiled herewith



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Management compensatory plan/arrangement.
AIncorporated herein by reference to Exhibit 3.1 to the Registrant's Quarterly Report on Form 10-Q dated April 30, 2011 filed on June 7, 2011, File No. 0-20243.
BIncorporated herein by reference to Exhibit 3.1 to the Registrant's Current Report on Form 8-K dated September 27, 2010, filed on September 27, 2010, File No. 0-20243.
CIncorporated herein by reference to Exhibit 99(a) to the Registrant's Registration Statement on Form S-8 filed on January 25, 2002, File No. 333-81438.
DIncorporated herein by reference to Appendix B to the Registrant's Proxy Statement in connection with its annual meeting of shareholders held on June 20, 2002, filed on May 23, 2002, File No. 0-20243.
EIncorporated herein by reference to Exhibit 10.7 to the Registrant's Annual Report on Form 10-K for the fiscal year ended January 31, 2003, File No. 0-20243.
FIncorporated herein by reference to Exhibit 10.8 to the Registrant's Annual Report on Form 10-K for the fiscal year ended January 31, 2003, File No. 0-20243.
GIncorporated herein by reference to Annex A to the Registrant's Proxy Statement in connection with its annual meeting of shareholders held on June 21, 2006, filed on May 23, 2006, File No. 0-20243.
HIncorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated January 14, 2005, filed on January 14, 2005, File No. 0-20243.
IIncorporated herein by reference to Exhibit 10.2 to the Registrant's Current Report on Form 8-K dated January 14, 2005, filed on January 14, 2005, File No. 0-20243.
JIncorporated herein by reference to Exhibit 10.3 to the Registrant's Current Report on Form 8-K dated January 14, 2005, filed on January 14, 2005, File No. 0-20243.
KIncorporated herein by reference to Exhibit 10.4 to the Registrant's Current Report on Form 8-K dated January 14, 2005, filed on January 14, 2005, File No. 0-20243.
LIncorporated herein by reference to Exhibit 10.5 to the Registrant's Current Report on Form 8-K dated January 14, 2005, filed on January 14, 2005, File No. 0-20243.
MIncorporated herein by reference to Exhibit 10 to the Registrant's Current Report on Form 8-K dated June 21, 2006, filed on June 26, 2006, File No. 0-20243.
NIncorporated herein by reference to Appendix A to the Registrant's Proxy Statement in connection with its annual meeting of shareholders held on June 15, 2011, filed on May 5, 2011, File No. 0-20243.
OIncorporated herein by reference to Exhibit 10.13 to the Registrant's Annual Report on Form 10-K for the fiscal year ended January 28, 2012 and filed on April 5, 2012, File No. 0-20243.
PIncorporated herein by reference to Exhibit 10.14 to the Registrant's Annual Report on Form 10-K for the fiscal year ended January 28, 2012 and filed on April 5, 2012, File No. 0-20243.
QIncorporated herein by reference to Exhibit 10.13 to the Registrant's Annual Report on Form 10-K for the fiscal year ended January 28, 2012, filed on April 5, 2012, File No. 0-20243.
RIncorporated herein by reference to Exhibit 10.2 to the Registrant's Current Report on Form 8-K dated August 25, 2008, filed on August 28, 2008, File No. 0-20243.
PSIncorporated herein by reference to Exhibit 10.2 to the Registrant's Current Report on Form 8-K dated February 19, 2010, filed on February 23, 2010, File No. 0-20243.
QIncorporated herein by reference to Exhibit 10.16 to the Registrant's Annual Report on Form 10-K for the fiscal year ended January 30, 2010, filed on April 15, 2010, File No. 0-20243.
RTIncorporated herein by reference to Exhibit 4.1 to the Registrant's Current Report on Form 8-K dated February 25, 2009, filed on February 26, 2009, File No. 0-20243.
SUIncorporated herein by reference to Exhibit 4.2 to the Registrant's Current Report on Form 8-K dated February 25, 2009, filed on February 26, 2009, File No. 0-20243.
TVIncorporated herein by reference to Exhibit 10.23 to the Registrant's Current Report on Form 8-K dated February 25, 2009, filed on February 26, 2009, File No. 0-20243.
UWIncorporated herein by reference to Exhibit 10.25 to the Registrant's Annual Report on Form 10-K for the fiscal year ended January 29, 2011, File No. 0-20243.
VXIncorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated May 15, 2012, File No. 0-20243.
YIncorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated February 10, 2012, filed on February 10, 2012, File No. 0-20243.
WZIncorporated herein by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K dated September 27, 2010, filed on September 27, 2010, File No. 0-20243.





7072