UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form 10-K
 
 
 
 
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
 
   
  
For the Fiscal Year Ended
August 1, 2010July 31, 2011
 Commission File Number
1-3822
 
CAMPBELL SOUP COMPANY
 
   
New Jersey 21-0419870
State of Incorporation I.R.S. Employer Identification No.
 
1 Campbell Place
Camden, New Jersey08103-1799
Principal Executive Offices
Telephone Number:(856) 342-4800
 
 
 
 
Securities registered pursuant to Section 12(b) of the Act:
 
   
Title of Each Class
 
Name of Each Exchange on Which Registered
 
Capital Stock, par value $.0375 New York Stock Exchange
 
Securities registered pursuant to Section 12(g) of the Act: None
 
 
 
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  þ Yes     o No
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.  o Yes     þ No
 
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  þ Yes     o No
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Date File required to be submitted and posted pursuant to Rule 405 ofRegulation S-T during the preceding 12 months (or for such shorter period that that the registrant was required to submit and post such files).  þ Yes     o No
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 ofRegulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of thisForm 10-K or any amendment to thisForm 10-K.  þo
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer þAccelerated filer oNon-accelerated filer oSmaller reporting company o
(Do not check if a smaller reporting company)
 
Indicate by check mark whether the registrant is a shell company (as defined inRule 12b-2 of the Exchange Act).  o Yes     þ No
 
As of January 29, 201028, 2011 (the last business day of the registrant’s most recently completed second fiscal quarter), the aggregate market value of capital stock held by non-affiliates of the registrant was approximately $6,473,498,636.$6,343,490,643. There were 335,995,511320,209,348 shares of capital stock outstanding as of September 15, 2010.2011.
 
Portions of the Registrant’s Proxy Statement for the Annual Meeting of Shareowners to be held on November 18, 2010,17, 2011, are incorporated by reference into Part III.
 


 

 
Table of Contents
 
       
    Page
 
   Business 1
   Risk Factors 34
   Unresolved Staff Comments6
Properties 7
 2.  Legal Proceedings7
Removed and ReservedProperties 8
 Item 3.  Executive Officers of the CompanyLegal Proceedings 8
 
PART II
4.  Removed and Reserved9
Executive Officers of the Company9
PART II
Item 5.Market for Registrant’s Capital Stock, Related Shareowner Matters and Issuer Purchases of Equity Securities 910
   Selected Financial Data11
Management’s Discussion and Analysis of Results of Operations and Financial Condition 12
 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations13
Item 7A.Quantitative and Qualitative Disclosures about Market Risk 33
   Financial Statements and Supplementary Data 34
   Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 77
   Controls and Procedures 77
   Other Information 77
 
PART III
   Directors, Executive Officers and Corporate Governance 77
   Executive Compensation 78
   Security Ownership of Certain Beneficial Owners and Management and Related Shareowner Matters 78
   Certain Relationships and Related Transactions, and Director Independence 7879
   Principal Accounting Fees and Services 7879
 
PART IV
   Exhibits and Financial Statement Schedules 7879
    Signatures 8182


PART I
 
Item 1.  Business
 
The Company
 
Campbell Soup Company, (“Campbell” or the “company”), together with its consolidated subsidiaries (Campbell or the company), is a global manufacturer and marketer of high-quality, branded convenience food products. Campbell was incorporated as a business corporation under the laws of New Jersey on November 23, 1922; however, through predecessor organizations, it traces its heritage in the food business back to 1869. The company’s principal executive offices are in Camden, New Jersey08103-1799.
 
The company’sReportable Segments
Commencing with the 2011 Annual Report onForm 10-K, the company reports the results of operations are organized and reported in the following reportable segments: U.S. Soup, Sauces andSimple Meals; U.S. Beverages; Global Baking and Snacking; International Soup, SaucesSimple Meals and Beverages; and North America Foodservice. Segment results of prior periods were modified to conform to the current presentation. The company has ten operating segments based on product type and geographic location and has aggregated the operating segments into the appropriate reportable segment based on similar economic characteristics; products; production processes; types or classes of customers; distribution methods; and regulatory environment. See also Note 6 to the Consolidated Financial Statements. The segments are discussed in greater detail below.
 
U.S. Soup, Sauces and BeveragesSimple Meals
 
The U.S. Simple Meals segment aggregates the following operating segments: U.S. Soup Sauces and Beverages segment comprises the U.S. Sauces. The U.S. Soup retail business includingincludes the following products:Campbell’scondensed andready-to-serve soups; andSwansonbroth stocks and canned poultry;stocks. The U.S. Sauces retail business includes the following products:Pregopasta sauce;PaceMexican sauce;Campbell’sSwansoncanned poultry; andCampbell’s canned gravies, pasta, gravies, and beans;beans.
U.S. Beverages
The U.S. Beverages segment represents the U.S. retail beverages business, including the following products:V8 vegetable juices;V8 V-Fusionjuices and beverages;V8 Splashjuice drinks;beverages andCampbell’stomato juice.
 
Global Baking and Snacking
 
The Global Baking and Snacking segment includesaggregates the following businesses:operating segments:Pepperidge Farmcookies, crackers, bakery and frozen products in U.S. retail; andArnott’sbiscuits in Australia and Asia Pacific. As previously disclosed in May 2008, the company completed the divestiture of certain salty snack food brands and assets in Australia, which were historically included in this segment.
 
International Soup, SaucesSimple Meals and Beverages
 
The International Soup, SaucesSimple Meals and Beverages segment includesaggregates the soup, saucesimple meals and beverage businessesbeverages operating segments outside of the United States, including Europe, Latin America, the Asia Pacific region as well as the emerging markets of Russia and China, and the retail business in Canada. The segment’s operations includeErascoandHeisse Tassesoups in Germany,LiebigandRoycosoups in France,Devos Lemmensmayonnaise and cold sauces andCampbell’sandRoycosoups in Belgium, andBlå Bandsoups and sauces in Sweden. In Asia Pacific, operations includeCampbell’ssoup and stock,Swansonbroths,V8beverages andPregopasta sauce. In Canada, operations includeHabitantandCampbell’ssoups,Pregopasta sauce,PaceMexican sauce,V8beverages and certain Pepperidge Farm products. The French sauce and mayonnaise business, which was marketed under theLesieurbrand and divested on September 29, 2008, was historically included in this segment.
 
North America Foodservice
 
The North America Foodservice segment includes the company’s Away From Home operations, which representrepresents the distribution of products such as soup, specialty entrees, beverage products, other prepared foods and Pepperidge Farm products through various food service channels in the United States and Canada.


Ingredients and Packaging
 
The ingredients and packaging required for the manufacture of the company’s food products are purchased from various suppliers. These items are subject to fluctuations in price attributable to a number of factors, including changes in crop size, cattle cycles, product scarcity, demand for raw materials, energy costs, government-sponsored agricultural programs, import and export requirements and weather conditions (including the potential effects of climate change) during the growing and harvesting seasons. To help reduce some of this price volatility, the company uses a combination of purchase orders, short- and long-term contracts and various commodity risk management tools for most of its ingredients and packaging. Ingredient inventories are at a peak during the late fall


and decline during the winter and spring. Since many ingredients of suitable quality are available in sufficient quantities only at certain seasons, the company makes commitments for the purchase of such ingredients during their respective seasons. At this time, the company does not anticipate any material restrictions on availability or shortages of ingredients or packaging that would have a significant impact on the company’s businesses. For information on the impact of inflation on the company, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations and Financial Condition.Operations.
 
Customers
 
In most of the company’s markets, sales activities are conducted by the company’s own sales force and through broker and distributor arrangements. During fiscal 2011, in an effort to enhance merchandising effectiveness and coverage, the company outsourced a larger portion of its U.S. retail merchandising activities to a third party. In the United States, Canada and Latin America, the company’s products are generally resold to consumers in retail food chains, mass discounters, mass merchandisers, club stores, convenience stores, drug stores, dollar stores and other retail, commercial and non-commercial establishments. In Europe, the company’s products are generally resold to consumers in retail food chains, mass discounters, mass merchandisers, club stores, convenience stores and other retail, commercial and non-commercial establishments. In the Asia Pacific region, the company’s products are generally resold to consumers through retail food chains, convenience stores and other retail, commercial and non-commercial establishments. The company makes shipments promptly after receipt and acceptance of orders.
 
The company’s largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 18%17% of the company’s consolidated net sales in fiscal 2011 and 18% during fiscal 2010 and fiscal 2009, and 16% in fiscal 2008.2009. All of the company’s segments sold products to Wal-Mart Stores, Inc. or its affiliates. No other customer accounted for 10% or more of the company’s consolidated net sales.
 
Trademarks and Technology
 
As of September 15, 2010,2011, the company owned over 4,100 trademark registrations and applications in over 160 countries and believes that its trademarks are of material importance to its business. Although the laws vary by jurisdiction, trademarks generally are valid as long as they are in useand/or their registrations are properly maintained and have not been found to have become generic. Trademark registrations generally can be renewed indefinitely as long as the trademarks are in use. The company believes that its principal brands, includingCampbell’s,Erasco,Liebig,Pepperidge Farm,Goldfish,V8,Pace,Prego,Swanson,RoycoandArnott’s,are protected by trademark law in the major markets where they are used. In addition, some of the company’s products are sold under brands that have been licensed from third parties.
 
Although the company owns a number of valuable patents, it does not regard any segment of its business as being dependent upon any single patent or group of related patents. In addition, the company owns copyrights, both registered and unregistered, and proprietary trade secrets, technology, know-how processes, and other intellectual property rights that are not registered.
 
Competition
 
The company experiences worldwide competition in all of its principal products. This competition arises from numerous competitors of varying sizes, including producers of generic and private label products, as well as from manufacturers of other branded food products, which compete for trade merchandising support and consumer


2


dollars. As such, the number of competitors cannot be reliably estimated. The principal areas of competition are brand recognition, taste, quality, price, advertising, promotion, convenience and service.
 
Working Capital
 
For information relating to the company’s cash and working capital items, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations and Financial Condition.Operations.


2


Capital Expenditures
 
During fiscal 2010,2011, the company’s aggregate capital expenditures were $315$272 million. The company expects to spend approximately $300$325 million for capital projects in fiscal 2011.2012. Major fiscal 20112012 capital projects include an ongoing initiative to simplify the soup-making process in North America (also known as the soup common platform initiative), Pepperidge Farm’s new 34,000-square-foot innovation center, packing automation and capacity expansion projects at one of the company’s Australian biscuit plants, continued enhancement of the company’s corporate headquarters in Camden, New Jersey, an upgrade toand a warehouse automation project at one of the company’s research and development capabilities and the upgrade of certain manufacturing equipment at various facilities in the U.S.North American plants.
 
Research and Development
 
During the last three fiscal years, the company’s expenditures on research and development activities relating to new products and the improvement and maintenance of existing products for continuing operations were $129 million in 2011, $123 million in 2010, and $114 million in 2009,2009. The increase from 2010 to 2011 was primarily due to costs associated with an ongoing initiative to simplify the soup-making process in North America, costs associated with product innovation in North America, costs associated with a global baked snacks initiative, and $115 million in 2008.the impact of currency, partially offset by cost savings initiatives. The increase from 2009 to 2010 was primarily due to an increase in compensation and benefit costs, costs associated with an initiative to simplify the soup-making process in North America, and the impact of currency. The decrease from 2008 to 2009 was primarily due to the impact of currency. The company conducts this research and development primarily at its headquarters in Camden, New Jersey, although important research and development is undertaken at various other locations inside and outside the United States. On July 12, 2011, as part of its effort to further increase the rate of innovation across its baking and snacking portfolio, the company announced plans to invest more than $30 million to build anew 34,000-squre-foot innovation center at its Pepperidge Farm facility in Norwalk, Connecticut. The project will also include extensive upgrades to Pepperidge Farm’s existing headquarters at the site.
 
Environmental Matters
 
The company has requirements for the operation and design of its facilities that meet or exceed applicable environmental rules and regulations. Of the company’s $315$272 million in capital expenditures made during fiscal 2010,2011, approximately $10$18 million was for compliance with environmental laws and regulations in the United States. The company further estimates that approximately $7$20 million of the capital expenditures anticipated during fiscal 20112012 will be for compliance with United States environmental laws and regulations. The company believes that continued compliance with existing environmental laws and regulations (both within the United States and elsewhere) will not have a material effect on capital expenditures, earnings or the competitive position of the company. In addition, the company continues to monitor pending environmental laws and regulations within the United States and elsewhere, including laws and regulations relating to climate change and greenhouse gas emissions. While the impact of these pending laws and regulations cannot be predicted with certainty, the company does not believe that compliance with these pending laws and regulations will have a material effect on capital expenditures, earnings or the competitive position of the company.
 
Seasonality
 
Demand for the company’s products is somewhat seasonal, with the fall and winter months usually accounting for the highest sales volume due primarily to demand for the company’s soup products. Demand for the company’s sauce, beverage, baking and snacking products, however, is generally evenly distributed throughout the year.


3


Employees
 
On August 1, 2010,July 31, 2011, there were approximately 18,40017,500 employees of the company.
 
Financial Information
 
For information with respect to revenue, operating profitability and identifiable assets attributable to the company’s businessreportable segments and geographic areas, see Note 6 to the Consolidated Financial Statements. Prior periods have been modified in Note 6 to reflect the company’s current reporting segments. For risks attendant to the company’s foreign operations, see “Risk Factors.”
 
Company Website
 
The company’s primary corporate website can be found atwww.campbellsoupcompany.com. The company makes available free of charge at this website (under the “Investor Center — Financial Information — SEC Filings” caption) all of its reports (including amendments) filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, including its annual report onForm 10-K, its quarterly reports onForm 10-Q and its current reports onForm 8-K. These reports are made available on the website as soon as reasonably practicable after their filing with, or furnishing to, the Securities and Exchange Commission.
 
Item 1A.  Risk Factors
 
In addition to the factors discussed elsewhere in this Report, the following risks and uncertainties could materially adversely affect the company’s business, financial condition and results of operations. Additional risks


3


and uncertainties not presently known to the company or that the company currently deems immaterial also may impair the company’s business operations and financial condition.
 
The company operates in a highly competitive industry
 
The company operates in the highly competitive food industry and experiences worldwide competition in all of its principal products. The principal areas of competition are brand recognition, taste, quality, price, advertising, promotion, convenience and service. A number of the company’s primary competitors have substantial financial, marketing and other resources. A strong competitive response from one or more of these competitors to the company’s marketplace efforts, or a consumer shift towards private label offerings, could result in the company reducing pricing, increasing marketing or other expenditures,and/or losing market share.
 
The company faces risks related to recession, financial and credit market disruptions and other economic conditions
 
Customer and consumer demand for the company’s products may be impacted by recession or other economic downturns in the United States or other nations. Similarly, disruptions in financial and credit markets may impact the company’s ability to manage normal commercial relationships with its customers, suppliers and creditors. In addition, changes in any one of the following factors in the United States or other nations, whether due to recession, financial and credit market disruptions or other reasons, could impact the company: tax rates, interest rates or equity markets.
 
Increased regulation could adversely affect the company’s business or financial results
 
The manufacture and marketing of food products is extensively regulated. The primary areas of regulation include the processing, packaging, storage, distribution, advertising, labeling, quality and safety of the company’s food products, as well as the health and safety of the company’s employees and the protection of the environment. In the United States, the company is subject to regulation by various government agencies, including the Food and Drug Administration, the U.S. Department of Agriculture, the Federal Trade Commission, the Occupational Safety and Health Administration and the Environmental Protection Agency, as well as various state and local agencies. The company is also regulated by similar agencies outside the United States and by voluntary organizations, such as the National Advertising Division and the Children’s Food and Beverage Advertising Initiative of the Council of


4


Better Business Bureaus. Changes in regulatory requirements (such as proposed requirements designed to enhance food safety or restrict food marketing), or evolving interpretations of existing regulatory requirements, may result in increased compliance cost, capital expenditures and other financial obligations that could adversely affect the company’s business or financial results.
 
Fluctuations in foreign currency exchange rates could adversely affect the company’s results
 
The company holds assets and incurs liabilities, earnsgenerates revenue, and pays expenses in a variety of currencies other than the U.S. dollar, primarily the Australian dollar, Canadian dollar, and the euro. The company’s consolidated financial statements are presented in U.S. dollars, and therefore the company must translate its assets, liabilities, revenue,sales and expenses into U.S. dollars for external reporting purposes. As a result, changes in the value of the U.S. dollar may materially and negatively affect the value of these items in the company’s consolidated financial statements, even if their value has not changed in their original currency.
 
The company’s results may be adversely impacted by increases in the price of raw and packaging materials
 
The raw and packaging materials used in the company’s business include tomato paste, grains, beef, poultry, vegetables, steel, glass, paper and resin. Many of these materials are subject to price fluctuations from a number of factors, including product scarcity, demand for raw materials, commodity market speculation, energy costs, currency fluctuations, weather conditions (including the potential effects of climate change), import and export requirements and changes in government-sponsored agricultural programs. To the extent any of these factors result


4


in an increase in raw and packaging material prices, the company may not be able to offset such increases through productivity or price increases or through its commodity hedging activity.
 
Price increases may not be sufficient to cover increased costs, or may result in declines in sales volume due to pricing elasticity in the marketplace
The company intends to pass along to customers some or all cost increases in raw and packaging materials and other inputs through increases in the selling prices of some of its products. Higher product prices may result in reductions in sales volume. To the extent the price increases are not sufficient to offset increased raw and packaging materials and other inputs costs,and/or if they result in significant decreases in sales volume, the company’s business results and financial condition may be adversely affected.
The company’s results are dependent on successful marketplace initiatives and acceptance by consumers of the company’s products, including new products or packaging introductions
 
The company’s results are dependent on successful marketplace initiatives and acceptance by consumers of the company’s products. The company’s product introductions and product improvements, along with its other marketplace initiatives, are designed to capitalize on customer or consumer trends. In order to remain successful, the company must anticipate and react to these trends and develop new products or processes to address them. While the company devotes significant resources to meeting this goal, the company may not be successful in developing new products or processes, or its new products or processes may not be accepted by customers or consumers.
 
The company may be adversely impacted by increased liabilities and costs related to its defined benefit pension plans
 
The company sponsors a number of defined benefit pension plans for employees in the United States and various foreignnon-U.S. locations. The major defined benefit pension plans are funded with trust assets invested in a globally diversified portfolio of securities and other investments. Changes in regulatory requirements or the market value of plan assets, investment returns, interest rates and mortality rates may affect the funded status of the company’s defined benefit pension plans and cause volatility in the net periodic benefit cost, future funding requirements of the plans and the funded status as recorded on the balance sheet. A significant increase in the company’s obligations or future funding requirements could have a material adverse effect on the financial results of the company.


5


The company may be adversely impacted by the increased significance of some of its customers
 
The retail grocery trade continues to consolidate. These consolidations have produced large, sophisticated customers with increased buying power and negotiating strength who may seek lower prices or increased promotional programs funded by their suppliers. These customers may also in the future use more of their shelf space, currently used for the company’s products, for their private label products. If the company is unable to use its scale, marketing expertise, product innovation and category leadership positions to respond to these customer initiatives, the company’s business or financial results could be negatively impacted. In addition, the disruption of sales to any of the company’s large customers for an extended period of time could adversely affect the company’s business or financial results.
 
The company may be adversely impacted by inadequacies in, or failure of, its information technology systems
 
Each year the company engages in several billion dollars of transactions with its customers and vendors. Because the amount of dollars involved is so significant, the company’s information technology resources must provide connections among its marketing, sales, manufacturing, logistics, customer service, and accounting functions. If the company does not allocate and effectively manage the resources necessary to build and sustain an appropriate technology infrastructure and to maintain the related computerized and manual control processes, the company’s business or financial results could be negatively impacted. Furthermore, the company’s information technology systems may be vulnerable to security breaches or other system failures. If the company is unable to prevent such security breaches or system failures, the company’s business or financial results could be negatively impacted.
 
The company may not properly execute, or realize anticipated cost savings or benefits from, its ongoing supply chain, information technology or other initiatives
 
The company’s success is partly dependent upon properly executing, and realizing cost savings or other benefits from, its ongoing supply chain, information technology and other initiatives. These initiatives are primarily designed to make the company more efficient in the manufacture and distribution of its products, which is necessary in the company’s highly competitive industry. These initiatives are often complex, and a failure to implement them properly may, in addition to not meeting projected cost savings or benefits, result in an interruption to the company’s sales, manufacturing, logistics, customer service or accounting functions.


5


Disruption to the company’s supply chain could adversely affect its business
 
Damage or disruption to the company’s suppliers or to the company’s manufacturing or distribution capabilities due to weather, natural disaster, fire, terrorism, pandemic, strikes, or other reasons could impair the company’s ability to manufactureand/or sell its products. Failure to take adequate steps to mitigate the likelihood or potential impact of such events, or to effectively manage such events if they occur, particularly when a product is sourced from a single location, could adversely affect the company’s business or financial results.
 
The company may be adversely impacted by the failure to execute acquisitions and divestitures successfully
 
From time to time, the company undertakes acquisitions or divestitures. The success of any such acquisition or divestiture depends, in part, upon the company’s ability to identify suitable buyers or sellers, negotiate favorable contractual terms and, in many cases, obtain governmental approval. For acquisitions, success is also dependent upon efficiently integrating the acquired business into the company’s existing operations, successfully managing new risks associated with the acquired business and achieving expected returns and other benefits. Acquisitions outside the United States may present unique challenges or increase the company’s exposure to risks associated with foreign operations, including foreign currency risks and the risks of complying with foreign regulations. Finally, for acquisitions, the company may incur substantial additional indebtedness, which could adversely impact its credit rating. In cases where acquisitions or divestitures are not successfully implemented or completed, the company’s business or financial results could be negatively impacted.


6


The company’s results may be impacted negatively by political conditions in the nations where the company does business
 
The company is a global manufacturer and marketer of high-quality, branded convenience food products. Because of its global reach, the company’s performance may be impacted negatively by politically motivated factors, such as unfavorable changes in tariffs or export and import restrictions, in the nations where it does business. The company may also be impacted by political instability, civil disobedience, armed hostilities and terrorist acts in the nations where it does business.
 
If the company’s food products become adulterated or are mislabeled, the company might need to recall those items and may experience product liability claims if consumers are injured
 
The company may need to recall some of its products if they become adulterated or if they are mislabeled. The company may also be liable if the consumption of any of its products causes injury. A widespread product recall could result in significant losses due to the costs of a recall, the destruction of product inventory and lost sales due to the unavailability of product for a period of time. The company could also suffer losses from a significant product liability judgment against it. A significant product recall or product liability case could also result in adverse publicity, damage to the company’s reputation and a loss of consumer confidence in the company’s products. In addition, the company’s results could be adversely affected if consumers lose confidence in the safety and quality of the company’s products, ingredients or packaging, even in the absence of a recall or a product liability case. Adverse publicity about the company’s products, whether or not valid, may discourage consumers from buying the company’s products.
 
Item 1B.  Unresolved Staff Comments
 
None.


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Item 2.  Properties
 
The company’s principal executive offices and main research facilities are company-owned and located in Camden, New Jersey. The following table sets forth the company’s principal manufacturing facilities and the business segment that primarily uses each of the facilities:
 
Principal Manufacturing Facilities
 
        
Inside the U.S.
      Outside the U.S.  
        
California
•   Dixon (SSB)(USSM/USB)
•   Sacramento (SSB)(USSM/USB/ISMB)
•   Stockton (SSB)(USSM/USB)

Connecticut
•   Bloomfield (BS)(GBS)

Florida
•   Lakeland (BS)(GBS)

Illinois
•   Downers Grove (BS)

Michigan
•   Marshall (SSB)(GBS)

New Jersey
•   South Plainfield (SSB)(USSM/USB)
•   East Brunswick (BS)(GBS)

North Carolina
•   Maxton (SSB)(USSM/ISMB)
 Ohio
•   Napoleon (SSB/
(USSM/USB/NAFS/ISSB)
ISMB)
•   Willard (BS)(GBS)

Pennsylvania
•   Denver (BS)(GBS)
•   Downingtown (BS/
(GBS/NAFS)

South Carolina
•   Aiken (BS)(GBS)

Texas
•   Paris (SSB/ISSB)(USSM/USB/ISMB)

Utah
•   Richmond (BS)(GBS)

Washington
•   Everett (NAFS)

Wisconsin
•   Milwaukee (SSB)(USSM)
  Australia
•   Huntingwood (BS)(GBS)
•   Marleston (BS)(GBS)
•   Shepparton (ISSB)(ISMB)
•   Virginia (BS)(GBS)

Belgium
•   Puurs (ISSB)(ISMB)

Canada
•   Toronto (ISSB/(USSM/ ISMB/NAFS)

France
•   LePontet (ISSB)(ISMB)

Germany
•   Luebeck (ISSB)(ISMB)
 Indonesia
•   Jawa Barat (BS)(GBS)

Malaysia
•   Selangor Darul Ehsan (ISSB)
(ISMB)

Mexico
•   Villagran (ISSB)

Netherlands
•   Utrecht (ISSB)(ISMB)

Sweden
•   Kristianstadt (ISSB)(ISMB)
      
     
SSBUSSM — U.S. Soup, Sauces andSimple Meals
USB — U.S. Beverages
BSGBS — Global Baking and Snacking
ISSBISMB — International Soup, SaucesSimple Meals and Beverages
NAFS — North America Foodservice
     
 
Each of the foregoing manufacturing facilities is company-owned, except that the Selangor Darul Ehsan, Malaysia, facility, and the East Brunswick, New Jersey, facility are leased. The Utrecht, Netherlands, facility is subject to a ground lease. The company has proposed the transfer of ownership of the Utrecht, Netherlands, facility to a third party in fiscal 2011 as part of a contract manufacturing arrangement. The company also operates retail bakery thrift stores in the United States and other plants, facilities and offices at various locations in the United States and abroad, including additional executive offices in Norwalk, Connecticut,Connecticut; Puurs, Belgium,Belgium; and North Strathfield, Australia. The Wauseon, Ohio,company is evaluating the transfer of ownership of the Kristianstadt, Sweden, facility was closed and soldto a third party in fiscal 2010, and the Guasave, Mexico,2012 as part of a contract manufacturing arrangement. The Marshall, Michigan, facility was closed in fiscal 2010.2011, and the Utrecht, Netherlands, facility was sold in fiscal 2011.
 
Management believes that the company’s manufacturing and processing plants are well maintained and are generally adequate to support the current operations of the businesses.
 
Item 3.  Legal Proceedings
 
None.


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Item 4.  Removed and Reserved
 
Executive Officers of the Company
 
The following list of executive officers effective as of October 1, 2010,September 15, 2011, is included as an item in Part III of thisForm 10-K:
 
                
     Year First
     Year First
     Appointed
     Appointed
     Executive
     Executive
Name
 
Title
 
Age
 
Officer
 
Present Title
 
Age
 
Officer
Mark R. Alexander Senior Vice President 46 2009  Senior Vice President 47 2009 
Irene Chang Britt Senior Vice President 47 2010  Senior Vice President 48 2010 
Patrick J. Callaghan Vice President 59 2007  Vice President 60 2007 
Douglas R. Conant President and Chief Executive Officer 59 2001 
Sean M. Connolly Senior Vice President 45 2008  Senior Vice President 46 2008 
Anthony P. DiSilvestro Senior Vice President — Finance 51 2004  Senior Vice President — Finance 52 2004 
Ellen Oran Kaden Senior Vice President — Law and Government Affairs 59 1998  Senior Vice President — Law and Government Affairs 59 1998 
Denise M. Morrison Executive Vice President and Chief Operating Officer 56 2003  President and Chief Executive Officer 57 2003 
B. Craig Owens Senior Vice President — Chief Financial Officer and Chief Administrative Officer 56 2008  Senior Vice President — Chief Financial Officer and Chief Administrative Officer 57 2008 
Nancy A. Reardon Senior Vice President 58 2004  Senior Vice President 58 2004 
David R. White Senior Vice President 55 2004  Senior Vice President 56 2004 
 
Irene Chang Britt served as Senior Vice President and General Manager of Kraft Foods’ Post cereal division prior to joining the company in 2005. B. Craig Owens served as Executive Vice President and Chief Financial Officer of the Delhaize Group prior to joining the company in 2008. The company has employed Mark R. Alexander, Irene Chang Britt, Patrick J. Callaghan, Douglas R. Conant, Sean M. Connolly, Anthony P. DiSilvestro, Ellen Oran Kaden, Denise M. Morrison, Nancy A. Reardon, and David R. White in an executive or managerial capacity for at least five years.
 
There is no family relationship among any of the company’s executive officers or between any such officer and any director that is first cousin or closer. All of the executive officers were elected at the November 20092010 meeting of the Board of Directors, other than Irene Chang Britt whoand Denise M. Morrison was electedpromoted to President and Chief Executive Officer at the September 2010June 2011 meeting.


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PART II
 
Item 5.  Market for Registrant’s Capital Stock, Related Shareowner Matters and Issuer Purchases of Equity Securities
 
Market for Registrant’s Capital Stock
 
The company’s capital stock is listed and principally traded on the New York Stock Exchange. The company’s capital stock is also listed on the SWX Swiss Exchange, although the company’s request to delist its capital stock from the SWX Swiss Exchange has been approved effective December 7, 2010. On September 15, 2010,2011, there were 26,19025,210 holders of record of the company’s capital stock. Market price and dividend information with respect to the company’s capital stock are set forth in Note 20 to the Consolidated Financial Statements. Future dividends will be dependent upon future earnings, financial requirements and other factors.
 
Return to Shareowners* Performance Graph
 
The following graph compares the cumulative total shareowner return (TSR) on the company’s stock with the cumulative total return of the Standard & Poor’s Packaged Foods Index (the “SS&P Packaged Foods Group”)Group) and the Standard & Poor’s 500 Stock Index (the “SS&P 500”)500). The graph assumes that $100 was invested on July 29, 2005,28, 2006, in each of company stock, the S&P Packaged Foods Group and the S&P 500, and that all dividends were reinvested. The total cumulative dollar returns shown on the graph represent the value that such investments would have had on July 30, 2010.29, 2011.
 
 
* Stock appreciation plus dividend reinvestment.
 
                                                
  2005  2006  2007  2008  2009  2010  2006  2007  2008  2009  2010  2011
Campbell   100    122    127    124    111    133    100    104    102    91    109    104 
S&P 500   100    106    123    108    87    99    100    116    103    83    94    112 
S&P Packaged Foods Group   100    101    115    119    109    127    100    114    118    108    126    152 
                                    


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Issuer Purchases of Equity Securities
 
                 
           Approximate
 
           Dollar Value of
 
        Total Number of
  Shares that may yet
 
        Shares Purchased
  be Purchased
 
  Total Number
  Average
  as Part of Publicly
  Under the Plans or
 
  of Shares
  Price Paid
  Announced Plans or
  Programs
 
Period
 Purchased(1)  Per Share(2)  Programs(3)  ($ in Millions)(3) 
 
5/3/10 — 5/31/10  750,679(4) $35.60(4)  337,500  $605 
6/1/10 — 6/30/10  1,756,664(5) $36.60(5)  716,250  $579 
7/1/10 — 8/1/10  1,816,620(6) $36.03(6)  821,181  $550 
                 
Total  4,323,963  $36.18   1,874,931  $550 
                 
           Approximate
 
           Dollar Value of
 
        Total Number of
  Shares that may yet
 
        Shares Purchased
  be Purchased
 
  Total Number
  Average
  as Part of Publicly
  Under the Plans or
 
  of Shares
  Price Paid
  Announced Plans or
  Programs
 
Period
 Purchased(1)  Per Share(2)  Programs(3)  ($ in Millions)(3) 
 
5/2/11 — 5/31/11  250,000(4) $33.84(4)  37,740  $6 
6/1/11 — 6/30/11  528,000(5) $34.03(5)  104,640  $1,002 
7/1/11 — 7/31/11  168,931(6) $34.41(6)  62,160  $1,000 
                 
Total  946,931  $34.05   204,540  $1,000 
 
 
(1)Includes (i) 2,441,069741,460 shares repurchased in open-market transactions to offset the dilutive impact to existing shareowners of issuances under the company’s stock compensation plans, and (ii) 7,963931 shares owned and tendered by employees to satisfy tax withholding obligations on the vesting of restricted shares. Unless otherwise indicated, shares owned and tendered by employees to satisfy tax withholding obligations were purchased at the closing price of the company’s shares on the date of vesting.
 
(2)Average price paid per share is calculated on a settlement basis and excludes commission.
 
(3)During the fourth quarter of fiscal 2010,2011, the company had onetwo publicly announced share repurchase program.programs. Under thisthe first program, which was announced on June 30, 2008, the company’s Board of Directors authorized the purchase of up to $1.2 billion of company stock through the end of fiscal 2011. The 2008 program was completed during the fourth quarter of fiscal 2011. Under the second program, which was announced on June 23, 2011, the company’s Board of Directors authorized the purchase of up to $1 billion of company stock. The 2011 program has no expiration date. In addition to the publicly announced share repurchase program,programs, the company willexpects to continue to purchase shares, under separate authorization, as part of its practice of buying back shares sufficient to offset shares issued under incentive compensation plans.
 
(4)Includes (i) 412,500212,260 shares repurchased in open-market transactions at an average price of $35.60$33.84 to offset the dilutive impact to existing shareowners of issuances under the company’s stock compensation plans.
(5)Includes 423,360 shares repurchased in open-market transactions at an average price of $34.05 to offset the dilutive impact to existing shareowners of issuances under the company’s stock compensation plans.
(6)Includes (i) 105,840 shares repurchased in open-market transactions at an average price of $34.41 to offset the dilutive impact to existing shareowners of issuances under the company’s stock compensation plans, and (ii) 679931 shares owned and tendered by employees at an average price per share of $35.36 to satisfy tax withholding requirements on the vesting of restricted shares.
(5)Includes (i) 1,037,750 shares repurchased in open-market transactions at an average price of $36.62 to offset the dilutive impact to existing shareowners of issuances under the company’s stock compensation plans, and (ii) 2,664 shares owned and tendered by employees at an average price per share of $36.16 to satisfy tax withholding requirements on the vesting of restricted shares.
(6)Includes (i) 990,819 shares repurchased in open-market transactions at an average price of $36.01 to offset the dilutive impact to existing shareowners of issuances under the company’s stock compensation plans, and (ii) 4,620 shares owned and tendered by employees at an average price per share of $35.81$34.65 to satisfy tax withholding requirements on the vesting of restricted shares.


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Item 6.  Selected Financial Data
 
FIVE-YEAR REVIEW — CONSOLIDATED
 
                                        
Fiscal Year
 2010(1) 2009(2) 2008(3) 2007(4) 2006(5) 2011(1) 2010(2) 2009(3) 2008(4) 2007(5)
 (Millions, except per share amounts) (Millions, except per share amounts)
Summary of Operations
                              
Net sales $7,676  $7,586  $7,998  $7,385  $6,894  $7,719  $7,676  $7,586  $7,998  $7,385 
Earnings before interest and taxes  1,348   1,185   1,098   1,243   1,097   1,279   1,348   1,185   1,098   1,243 
Earnings before taxes  1,242   1,079   939   1,099   947   1,168   1,242   1,079   939   1,099 
Earnings from continuing operations  844   732   671   792   720   802   844   732   671   792 
Earnings from discontinued operations     4   494   62   46         4   494   62 
Net earnings  844   736   1,165   854   766   802   844   736   1,165   854 
Net earnings attributable to Campbell Soup Company  805   844   736   1,165   854 
Financial Position
                              
Plant assets — net $2,051  $1,977  $1,939  $2,042  $1,954  $2,103  $2,051  $1,977  $1,939  $2,042 
Total assets  6,276   6,056   6,474   6,445   7,745   6,862   6,276   6,056   6,474   6,445 
Total debt  2,780   2,624   2,615   2,669   3,213   3,084   2,780   2,624   2,615   2,669 
Total equity  929   731   1,321   1,298   1,770   1,096   929   731   1,321   1,298 
Per Share Data
                              
Earnings from continuing operations — basic $2.44  $2.05  $1.77  $2.02  $1.75 
Earnings from continuing operations — assuming dilution  2.42   2.03   1.75   1.99   1.73 
Net earnings — basic  2.44   2.06   3.06   2.18   1.86 
Net earnings — assuming dilution  2.42   2.05   3.03   2.14   1.84 
Earnings from continuing operations attributable to Campbell Soup Company — basic $2.44  $2.44  $2.05  $1.77  $2.02 
Earnings from continuing operations attributable to Campbell Soup Company — assuming dilution  2.42   2.42   2.03   1.75   1.99 
Net earnings attributable to Campbell Soup Company — basic  2.44   2.44   2.06   3.06   2.18 
Net earnings attributable to Campbell Soup Company — assuming dilution  2.42   2.42   2.05   3.03   2.14 
Dividends declared  1.075   1.00   0.88   0.80   0.72   1.145   1.075   1.00   0.88   0.80 
Other Statistics
                              
Capital expenditures $315  $345  $298  $334  $309  $272  $315  $345  $298  $334 
Weighted average shares outstanding  340   352   373   386   407 
Weighted average shares outstanding — basic  326   340   352   373   386 
Weighted average shares outstanding — assuming dilution  343   354   377   392   411   329   343   354   377   392 
 
 
In the first quarter of fiscal 2010, the company adopted and retrospectively applied new accounting guidance related to a noncontrolling interest in a subsidiary. The guidance requires a noncontrolling interest in a subsidiary to be classified as a separate component of total equity.
 
In the first quarter of fiscal 2010, the company adopted and retrospectively applied new accounting guidance related to the calculation of earnings per share. The retrospective application of the provision resulted in the following reductions to basic and diluted earnings per share:
 
                                 
  2009 2008 2007 2006
  Basic Diluted Basic Diluted Basic Diluted Basic Diluted
 
Continuing operations $(.03) $(.01) $(.03) $(.01) $(.03) $(.01) $(.02) $(.01)
Net earnings $(.03) $(.01) $(.06) $(.03) $(.03) $(.02) $(.02) $(.01)
                         
  2009 2008 2007
  Basic Diluted Basic Diluted Basic Diluted
 
Earnings from continuing operations attributable to Campbell Soup Company $(.03) $(.01) $(.03) $(.01) $(.03) $(.01)
Net earnings attributable to Campbell Soup Company $(.03) $(.01) $(.06) $(.03) $(.03) $(.02)
 
(All per share amounts below are on a diluted basis)
 
The 2008 fiscal year consisted of fifty-three weeks. All other periods had fifty-two weeks.
 
(1)The 2011 earnings from continuing operations were impacted by a restructuring charge of $41 million ($.12 per share) associated with initiatives announced in June 2011 to improve supply chain efficiency, reduce overhead costs across the organization and exit the Russian market.


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(2)The 2010 earnings from continuing operations were impacted by the following: a restructuring charge of $8 million ($.02 per share) for pension benefit costs associated with the 2008 initiatives to improve operational efficiency and long-term profitability and $10 million ($.03 per share) to reduce deferred tax assets as a result of the U.S. health care legislation enacted in March 2010.
 
(2)(3)The 2009 earnings from continuing operations were impacted by the following: an impairment charge of $47 million ($.13 per share) related to certain European trademarks and $15 million ($.04 per share) of restructuring-related costs associated with the 2008 initiatives to improve operational efficiency and long-term profitability. The 2009


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results of discontinued operations represented a $4 million ($.01 per share) tax benefit related to the sale of the Godiva Chocolatier business.
 
(3)(4)The 2008 earnings from continuing operations were impacted by the following: a $107 million ($.28 per share) restructuring charge and related costs associated with initiatives to improve operational efficiency and long-term profitability and a $13 million ($.03 per share) benefit from the favorable resolution of a tax contingency. The 2008 results of discontinued operations included a $462 million ($1.20 per share) gain from the sale of the Godiva Chocolatier business.
 
(4)(5)The 2007 earnings from continuing operations were impacted by the following: a $13 million ($.03 per share) benefit from the reversal of legal reserves due to favorable results in litigation; a $25 million ($.06 per share) benefit from a tax settlement of bilateral advance pricing agreements; and a $14 million ($.04 per share) gain from the sale of an idle manufacturing facility. The 2007 results of discontinued operations included a $24 million ($.06 per share) gain from the sale of the businesses in the United Kingdom and Ireland and a $7 million ($.02 per share) tax benefit from the resolution of audits in the United Kingdom. On July 29, 2007, the company adopted a new standard for accounting for defined benefit pension and other postretirement plans. As a result, total assets were reduced by $294, shareowners’ equity was reduced by $230, and total liabilities were reduced by $64.
(5)The 2006 earnings from continuing operations were impacted by the following: a $60 ($.14 per share) benefit from the favorable resolution of a U.S. tax contingency; an $8 ($.02 per share) benefit from a change in inventory accounting method; incremental tax expense of $13 ($.03 per share) associated with the repatriation ofnon-U.S. earnings under the American Jobs Creation Act; and a $14 ($.03 per share) tax benefit related to higher levels of foreign tax credits, which could be utilized as a result of the sale of the businesses in the United Kingdom and Ireland. The 2006 results of discontinued operations included $56 of deferred tax expense due to book/tax basis differences and $5 of after-tax costs associated with the sale of the businesses (aggregate impact of $.15 per share).
 
Five-Year Review should be read in conjunction with the Notes to Consolidated Financial Statements.
 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations and Financial Condition
 
Overview
 
Description of the Company
 
Campbell Soup Company is a global manufacturer and marketer of high-quality, branded convenience food products. TheCommencing with the fourth quarter of fiscal 2011, the company is organized and reports the results of operations in the following reportable segments: U.S. Soup, Sauces andSimple Meals; U.S. Beverages; Global Baking and Snacking; International Soup, SaucesSimple Meals and Beverages; and North America Foodservice. Segment results of prior periods were modified to conform to the current presentation. See Note 6 to the Consolidated Financial Statements for additional information on segments.
 
Key Strategies
 
The company’s strategies for driving consistentIn fiscal 2011, management and sustainable sales and earnings growth for long-term total shareowner value are:
1. grow its icon brands within simple meals, baked snacks and healthy beverages;
2. deliver higher levelsthe Board of consumer satisfaction through superior innovation focused on wellness while providing good value, quality and convenience;
3. make its products more broadly available and relevant in existing and new markets, consumer segments and eating occasions;
4. strengthen its business through outside partnerships and acquisitions;
5. increase margins by improving price realization and company-wide total cost management;
6. improve overall organizational excellence, diversity and engagement; and
7. advanceDirectors conducted a powerful commitment to sustainability and corporate social responsibility.


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Grow the company’s icon brands within simple meals, baked snacks and healthy beverages.  Campbell’s overarching business strategy is to drive profitable growth by focusing on three large and growing categories — simple meals, baked snacks, and healthy beverages — in geographies where it has strong brands, leading share positions and regional scale. Mostcomprehensive review of the company’s sales currently are attributable torecent performance and business strategies. In July 2011, the United States, Australia, Canada, France, Germanycompany announced a new strategic framework focused on expansion of its brand and Belgium. Its major brandsproduct platforms in theseits three core categories and geographies includeCampbell’s, Swanson, Pace, Prego, Liebig, Erasco, Pepperidge Farm, Arnott’s,andV8.The company intends to enhance the growth of itssimple meals, healthy beverages and baked snacks portfoliosnacks. The new framework is centered on three growth strategies:
• Stabilize and then profitably grow the company’s North America soup and simple meals business.
• Expand the company’s international presence.
• Continue to drive growth in the company’s healthy beverages and baked snacks businesses.
The new growth strategies are intended to accelerate profitable net sales growth and build the foundation for delivery of businesses through increased innovation and marketing support. The company also expects to grow its simple meal businesses by increasing its focus on meal-makers, which are ingredients and components used to make a meal, such as broth, sauces and cooking soups, while continuing investments behind its condensed eating andready-to-serve soups.sustainable above-average total shareholder returns.
 
Deliver higher levels of consumer satisfaction through superior innovation focused on wellness while providing good value, quality and convenience.  Consumers are seeking and will continue to seek products with a strong value-orientation and with health and wellness benefits. Campbell is pursuing initiatives designed to address these consumer trends and to drive strong levels of consumer satisfaction. For example, in fiscal 2011, building on the success of theV8 V-Fusion juice offerings, the company will introduce a number of newV8 V-Fusion Plus Teaproducts. In the baked snacks category, the company plans to continue upgrading the health credentials of its cracker (or savory biscuit) offerings. Responding to the consumer’s value-oriented focus,Campbell’s condensed soups will be relaunched with a new contemporary packaging design and an upgrade to the company’s gravity-fed shelving system. In theready-to-serve soup portfolio, a numberImplementation of the company’s offeringsnew strategic framework will require substantial investment in the United States, Canada, Germany, France, Belgium and Australia will be enhanced. Finally, all of the company’sCampbell’s-branded U.S. soups will benefit from a unified advertising campaign focusing on the taste and nutritional attributes of the company’s soup products.
Make the company’s products more broadly available and relevant in existing and new markets, consumer segments and eating occasions.  Campbell will pursue strategies designed2012 to extend product platforms, re-invigorate consumer-focused marketing to expand the availability and relevanceequities of its products in existingcore brands, and new markets, including new consumer segments and eating occasions. Campbell will continue to develop its businesses in the emerging markets of Russia and China. In addition, to capitalize on thedrive global trend of more in-home meal preparation by consumers, the company will focus consumers on its extensive portfolio of meal-maker offerings, such as broths, sauces and cooking soups.
Strengthen the company’s business through outside partnerships and acquisitions.  Campbell continues to explore opportunities to accelerate sales and earnings growth through value-creating external development in its core and adjacent categories.
Increase margins by improving price realization and company-wide total cost management.  Over the long term, the company is committed to increasing margins though a combination of pricing and cost management efforts. In fiscal 2010, with the assistance of a number of successful supply chain initiatives, costs per unit declined. Campbell will continue these efforts in fiscal 2011 by leveraging its new SAP enterprise-resource planning system and by simplifying the soup-making process in its North American manufacturing network.expansion. The company alsoexpects that these investments will pursue efficiency initiativesnegatively affect financial performance in its selling2012, but set the stage for profitable growth in 2013 and administrative costs.
Improve overall organizational excellence, diversity and engagement.  Campbell is committed to building a world-class organization that is diverse, inclusive and engaged. In order to attract, develop and retain the best talent, the company focuses on manager quality, employee engagement, leadership behavior, employee affinity groups, workplace flexibility and employee wellness. As part of these efforts, the company recently opened a new 80,000-square foot employee center at its world headquarters in Camden, New Jersey.
Advance a powerful commitment to sustainability and corporate social responsibility (CSR).  The company’s commitment to sustainability and corporate social responsibility is centered around four key pillars: environmental performance, community outreach, workplace excellence, and the nutrition and wellness attributes of the company’s products. The company has established long-term destination goals against each of these four pillars and developed strategies to attain these goals. The goals and strategies are described in the company’s 2010 CSR report.beyond.


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The company is taking a number of steps to stabilize and then revitalize its soup and simple meals business in North America. In the first half of fiscal 2011, the company increased promotional support for its North America soup and simple meals business. This increased support did not deliver anticipated volume gains. Going forward, marketing investment in soup and simple meals will be rebalanced toward a greater emphasis on consumer brand building, with the recognition that this shift may have a short-term negative impact on volume. While it will continue to invest in advertising and innovation focused on maintaining the vitality of existing product lines, the company will devote a greater proportion of its research and development resources than in past years to innovation designed to expand its product platforms and packaging formats in the simple meals category and to reach new consumers and new usage occasions. In the area of health and wellness, the company will emphasize consumer choice. It will continue to offer a significant variety of products to meet the needs of consumers for whom lower sodium is a dietary priority. It will also offer other product propositions intended to appeal to consumers with a variety of health and wellness concerns.
The company plans to expand its presence in international markets by extending its product platforms in its existing categories in its current businesses in Europe and Asia Pacific, and by pursuing growth opportunities in fast-growing markets in Asia and Latin America. The company anticipates that its expansion into new markets will be anchored in external development, with transactions that may include both acquisitions and strategic alliances such as joint ventures and other strategic partnerships. In the People’s Republic of China, it will continue to focus on building a soup and simple meals business through the joint venture with Swire Pacific Limited announced in January 2011.
In its healthy beverages business, the company will leverage its differentiating capabilities in the area of fruit and vegetable nutrition to pursue innovation in fast-growing product segments, such as energy drinks and juices, and seek to expand the business in geographies outside of the United States. Growth in baked snacks will be fueled by continuing innovation in adjacent product segments and categories and expanded consumer support. On July 12, 2011, the company announced plans to enhance its innovation capabilities in baked snacks by building a new 34,000-square-foot innovation center at the headquarters of its Pepperidge Farm business in Norwalk, Connecticut.
Executive Summary
 
This Executive Summary provides significant highlights from the discussion and analysis that follows.
 
 • Net sales increased 1% in 20102011 to $7.676$7.719 billion.
 
 • Gross profit, as a percent of sales, increaseddecreased to 41.0%40.2% from 39.9%41.0% a year ago, reflecting cost savings from productivity initiatives.ago.
 
 • Net earnings per share in 2010 were $2.42 compared to $2.05.in 2011 and 2010. The current year included $.05$.12 per share of expense from items that impacted comparability. The prior year included net expense of $.16$.05 per share of expense from items that impacted comparability, as discussed below.
 
 • For 2010,2011, cash from operations decreasedincreased from $1.166$1.057 billion a year ago to $1.057$1.142 billion.
• Pension fund contributions were $284 million in 2010 compared to $13 million in 2009.
 
Earnings from Continuing and Discontinued OperationsNet earnings attributable to Campbell Soup Company — 20102011 Compared with 20092010
 
The following items impacted the comparability of net earnings and net earnings per share:
 
• In the fourth quarter of fiscal 2011, the company announced a series of initiatives to improve supply chain efficiency and reduce overhead costs across the organization to help fund plans to drive the growth of the business. The company also announced its intent to exit the Russian market. In the fourth quarter of fiscal 2011, the company recorded a restructuring charge of $63 million ($41 million after tax or $.12 per share) related to these initiatives. See Note 7 to the Consolidated Financial Statements and “Restructuring Charges” for additional information;
• In the third quarter of fiscal 2010, the company recorded a restructuring charge of $12 million ($8 million after tax or $.02 per share) for pension benefit costs related to the 2008 initiatives to improve operational efficiency and long-term profitability. See Note 7 to the Consolidated Financial Statements and “Restructuring Charges” for additional information; and


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Continuing Operations
 
 • In the third quarter of fiscal 2010, the company recorded deferred tax expense of $10 million, or $.03 per share, to reduce deferred tax assets as a result of the U.S. health care legislation enacted in March 2010. The law changed the tax treatment of subsidies to companies that provide prescription drug benefits to retirees;retirees.
The items impacting comparability are summarized below:
                 
  2011  2010 
  Earnings
  EPS
  Earnings
  EPS
 
  Impact  Impact  Impact  Impact 
  (Millions, except per share amounts) 
 
Net earnings $805  $2.42  $844  $2.42 
                 
Restructuring charges $(41) $(.12) $(8) $(.02)
Deferred tax expense from U.S. health care legislation        (10)  (.03)
                 
Impact of significant items on net earnings $(41) $(.12) $(18) $(.05)
                 
Net earnings were $805 million ($2.42 per share) in 2011 and $844 million ($2.42 per share) in 2010. After adjusting for the items impacting comparability, net earnings decreased in 2011 primarily due to a decline in gross margin percentage and lower sales volume, partly offset by lower marketing expenses and the impact of currency. After adjusting for items impacting comparability, earnings per share increased in 2011 due to a reduction in the weighted average diluted shares outstanding, primarily due to share repurchases under the company’s strategic share repurchase program.
Net earnings (loss) attributable to noncontrolling interests
The company owns a 60% controlling interest in a joint venture formed with Swire Pacific Limited to support the development of the company’s business in China. The joint venture began operations on January 31, 2011, the beginning of the third fiscal quarter. The noncontrolling interest’s share in the net loss was included in Net earnings (loss) attributable to noncontrolling interests in the Consolidated Statements of Earnings.
The company also owns a 70% controlling interest in a Malaysian manufacturing company. Historically, the earnings attributable to the noncontrolling interest were less than $1 million annually and were previously included in Other expenses/(income) in the Consolidated Statements of Earnings. Beginning in the third quarter of fiscal 2011, the earnings attributable to the noncontrolling interest were included in Net earnings (loss) attributable to noncontrolling interests in the Consolidated Statements of Earnings. The earnings were not material in 2011.
Net earnings attributable to Campbell Soup Company — 2010 Compared with 2009
Net earnings were $844 million ($2.42 per share) in 2010 and $736 million ($2.05 per share) in 2009.
In addition to the 2010 items that impacted the comparability of net earnings and net earnings per share previously disclosed, the following items also impacted comparability:
Continuing Operations
 • In the third quarter of fiscal 2010, the company recorded a restructuring charge of $12 million ($8 million after tax or $.02 per share) for pension benefit costs related to the previously announced initiatives to improve operational efficiency and long-term profitability. In fiscal 2009, the company recorded pre-tax restructuring-related costs of $22 million ($15 million after tax or $.04 per share) in Cost of products sold associated withrelated to the previously announced initiatives.initiatives to improve operational efficiency and long-term profitability. See Note 7 to the Consolidated Financial Statements and “Restructuring Charges” for additional information; and
 
 • In the fourth quarter of fiscal 2009, as part of the company’s annual review of intangible assets, an impairment charge of $67 million ($47 million after tax or $.13 per share) was recorded in Other expense/(income) related to certain European trademarks, primarily in Germany includingHeisse Tasse,Blå Bandand the Nordic region,Royco, used in the International Soup, SaucesSimple Meals and Beverages segment. See Note 5 to the Consolidated Financial Statements for additional information.


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Discontinued Operations
 
 • In the second quarter of fiscal 2009, the company recorded a $4 million tax benefit ($.01 per share) related to the sale of the Godiva Chocolatier business.


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The items impacting comparability are summarized below:
 
                 
  2010  2009 
  Earnings
  EPS
  Earnings
  EPS
 
  Impact  Impact  Impact  Impact 
  (Millions, except per share amounts) 
 
Earnings from continuing operations $844  $2.42  $732  $2.03 
                 
Earnings from discontinued operations $  $  $4  $.01 
                 
Net earnings(1) $844  $2.42  $736  $2.05 
                 
Continuing operations:
                
Deferred tax expense from U.S. health care legislation $(10) $(.03) $  $ 
Restructuring charges and related costs  (8)  (.02)  (15)  (.04)
Impairment charge        (47)  (.13)
Discontinued operations:
                
Tax benefit from the sale of Godiva Chocolatier business $  $  $4  $.01 
                 
Impact of significant items on net earnings $(18) $(.05) $(58) $(.16)
                 
 
 
(1)The sum of the individual per share amounts does not equal due to rounding.
 
Earnings from continuing operations were $844 million in 2010 ($2.42 per share) and $732 million ($2.03 per share) in 2009. After adjusting for the items impacting comparability, Earnings from continuing operations increased primarily due to improved gross margin performance and the impact of currency, partially offset by lower sales volume. Earnings per share from continuing operations benefited from a reduction in the weighted average diluted shares outstanding, which was primarily due to share repurchases under the company’s strategic share repurchase program.
 
Earnings from discontinued operations of $4 million in 2009 represented an adjustment to the tax liability associated with the sale of the Godiva Chocolatier business.
 
Earnings from Continuing and Discontinued Operations — 2009 Compared with 2008
Net earnings were $736 million in 2009 ($2.05 per share) and $1,165 million ($3.03 per share) in 2008.
In addition to the 2009 items that impacted comparability of net earnings and net earnings per share, the following items also impacted comparability:
Continuing Operations
• In fiscal 2008, the company recorded a pre-tax restructuring charge of $175 million ($102 million after tax or $.27 per share) and $7 million ($5 million after tax or $.01 per share) of accelerated depreciation in Cost of products sold. The aggregate impact was $182 million ($107 million after tax or $.28 per share) related to the initiatives. See Note 7 to the Consolidated Financial Statements and “Restructuring Charges” for additional information; and
• In the second quarter of fiscal 2008, the company recognized a non-cash tax benefit of $13 million ($.03 per share) from the favorable resolution of a state tax contingency in the United States.
Discontinued Operations
• In 2008, the company recognized a pre-tax gain of $698 million ($462 million after tax or $1.20 per share) from the sale of the Godiva Chocolatier business.


15


The items impacting comparability are summarized below:
                 
  2009  2008 
  Earnings
  EPS
  Earnings
  EPS
 
  Impact  Impact  Impact  Impact 
  (Millions, except per share amounts) 
 
Earnings from continuing operations $732  $2.03  $671  $1.75 
                 
Earnings from discontinued operations $4  $.01  $494  $1.28 
                 
Net earnings(1) $736  $2.05  $1,165  $3.03 
                 
Continuing operations:
                
Impairment charge $(47) $(.13) $  $ 
Restructuring charges and related costs  (15)  (.04)  (107)  (.28)
Benefit from resolution of state tax contingency        13   .03 
Discontinued operations:
                
Tax benefit from the sale of Godiva Chocolatier business $4  $.01  $  $ 
Gain on sale of Godiva Chocolatier business        462   1.20 
                 
Impact of significant items on net earnings(1) $(58) $(.16) $368  $.96 
                 
(1)The sum of the individual per share amounts does not equal due to rounding.
Earnings from continuing operations were $732 million in 2009 ($2.03 per share) and $671 million ($1.75 per share) in 2008. After adjusting for the items impacting comparability, Earnings from continuing operations increased primarily due to lower interest expense, lower marketing and selling expenses, partially offset by the negative impact of currency translation. Earnings per share from continuing operations benefited from a reduction in the weighted average diluted shares outstanding. The reduction was primarily due to share repurchases utilizing the net proceeds from the divestiture of the Godiva Chocolatier business and the company’s strategic share repurchase programs. Earnings per share from continuing operations were negatively impacted by $.09 from currency translation in 2009.
Earnings from discontinued operations of $4 million in 2009 represented an adjustment to the tax liability associated with the sale of the Godiva Chocolatier business. Earnings from discontinued operations were $494 million in 2008 and included the $462 million gain from the sale of the Godiva Chocolatier business. Earnings per share from discontinued operations were $.01 in 2009 and $1.28 in 2008. The operations of Godiva contributed to earnings of $.08 per share in 2008.
Basis of Presentation
There were 52 weeks in fiscal 2010 and 2009, and 53 weeks in fiscal 2008.
In June 2008, the Financial Accounting Standards Board (FASB) issued accounting guidance related to the calculation of earnings per share. The guidance provides that unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of earnings per share pursuant to the two-class method. The two-class method is an earnings allocation formula that determines earnings per share for each class of common stock and participating security according to dividends declared and participation rights in undistributed earnings. The company adopted and retrospectively applied the new guidance in the first quarter of 2010. The retrospective application of the provision resulted in the following reductions to basic and diluted earnings per share for fiscal 2009 and fiscal 2008:
                 
  2009 2008
  Basic Diluted Basic Diluted
 
Continuing operations $(.03) $(.01) $(.03) $(.01)
Net earnings $(.03) $(.01) $(.06) $(.03)


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See Note 9 to the Consolidated Financial Statements for additional information.
In May 2009, the company acquired Ecce Panis, Inc., an artisan bread maker, for $66 million. The business is included in the Baking and Snacking segment. See Note 8 to the Consolidated Financial Statements for additional information.
In June 2008, the company acquired the Wolfgang Puck soup business for approximately $10 million. The company also entered into a master licensing agreement with Wolfgang Puck Worldwide, Inc. for the use of theWolfgang Puckbrand on soup, stock, and broth products in North America retail locations. This business is included in the U.S. Soup, Sauces and Beverages segment. See Note 8 to the Consolidated Financial Statements for additional information.
In July 2008, the company entered into an agreement to sell its sauce and mayonnaise business comprised of products sold under theLesieurbrand in France. The business had annual net sales of approximately $70 million. The sale was completed on September 29, 2008 and generated $36 million of proceeds. The purchase price was subject to working capital and other post-closing adjustments, which resulted in an additional $6 million of proceeds. See Note 3 to the Consolidated Financial Statements for additional information.
In the third quarter of 2008, the company entered into an agreement to sell certain Australian salty snack food brands and assets. The transaction, which was completed on May 12, 2008, included salty snack brands such asCheezels,Thins,Tasty Jacks,French Fries, andKettle Chips, certain other assets and the assumption of liabilities. Proceeds of the sale were nominal. The business had annual net sales of approximately $150 million. This transaction is included in the restructuring initiatives described in Note 7.
In March 2008, the company completed the sale of its Godiva Chocolatier business for $850 million, pursuant to a Sale and Purchase Agreement dated December 20, 2007. The purchase price was subject to certain post-closing adjustments, which resulted in an additional $20 million of proceeds. The company has reflected the results of this business as discontinued operations in the consolidated statements of earnings. The company used approximately $600 million of the net proceeds to purchase company stock. See Note 3 to the Consolidated Financial Statements for additional information.
Discussion and Analysis
 
Sales
 
An analysis of net sales by reportable segment follows:
 
                     
           % Change 
  2010  2009  2008  2010/2009  2009/2008 
     (Millions)       
 
U.S. Soup, Sauces and Beverages $3,700  $3,784  $3,674   (2)  3 
Baking and Snacking  1,975   1,846   2,058   7   (10)
International Soup, Sauces and Beverages  1,423   1,357   1,610   5   (16)
North America Foodservice  578   599   656   (4)  (9)
                     
  $7,676  $7,586  $7,998   1   (5)
                     
                     
           % Change 
  2011  2010  2009  2011/2010  2010/2009 
  (Millions)       
 
U.S. Simple Meals $2,751  $2,938  $3,049   (6)  (4)
U.S. Beverages  759   762   735      4 
Global Baking and Snacking  2,156   1,975   1,846   9   7 
International Simple Meals and Beverages  1,463   1,423   1,357   3   5 
North America Foodservice  590   578   599   2   (4)
                     
  $7,719  $7,676  $7,586   1   1 
                     


1716


An analysis of percent change of net sales by reportable segment follows:
 
                                            
     International
          Global
 International
     
 U.S. Soup,
 Baking
 Soup,
 North
    U.S.
   Baking
 Simple
 North
   
 Sauces and
 and
 Sauces
 America
    Simple
 U.S.
 and
 Meals and
 America
   
 Beverages Snacking Beverages Foodservice Total  Meals Beverages Snacking Beverages Foodservice Total 
2010/2009
                    
2011 versus 2010
                        
Volume and Mix  (1)%  2%  (1)%  (5)%  (1)%  (5)%  2%  3%  %  (1)%  (1) %
Price and Sales Allowances  1   1   2   1   1         2         1 
Increased Promotional Spending(1)  (2)  (3)  (2)  (1)  (2)
Divestitures/Acquisitions     1   (1)      
(Increased)/Decreased Promotional Spending(1)  (1)  (2)  (1)  (1)  2   (1)
Currency     6   7   1   3         5   4   1   2 
                        
  (2)%  7%  5%  (4)%  1%  (6)%  %  9%  3%  2%  1%
                        
 
                                            
     International
          Global
 International
     
 U.S. Soup,
 Baking
 Soup,
 North
    U.S.
   Baking
 Simple
 North
   
 Sauces and
 and
 Sauces and
 America
    Simple
 U.S.
 and
 Meals and
 America
   
 Beverages Snacking Beverages Foodservice Total  Meals Beverages Snacking Beverages Foodservice Total 
2009/2008
                    
2010 versus 2009
                        
Volume and Mix  (2)%  (1)%  (3)%  (8)%  (2)%  (3)%  6%  2%  (1)%  (5)%  (1)%
Price and Sales Allowances  8   7   5   6   7   1   1   1   2   1   1 
Increased Promotional Spending(1)  (2)  (2)  (1)  (3)  (2)  (2)  (3)  (3)  (2)  (1)  (2)
Impact of 53rd week  (1)  (2)  (2)  (2)  (2)
Divestitures/Acquisitions     (6)  (4)     (2)        1   (1)      
Currency     (6)  (11)  (2)  (4)        6   7   1   3 
                        
  3%  (10)%  (16)%  (9)%  (5)%  (4)%  4%  7%  5%  (4)%  1%
                        
 
 
(1)Represents revenue reductions from trade promotion and consumer coupon redemption programs.
 
In 2011, U.S. Simple Meals sales decreased 6%. U.S. soup sales decreased 6% reflecting an overall weak economy; a challenging competitive environment in the U.S. food industry; changes in buying patterns among U.S. shoppers, particularly in “stock up” purchase behavior; and lower levels of product innovation. In this retail environment, the company’s high levels of promotional support during the first half of the year did not deliver anticipated volume gains.
• Sales ofCampbell’scondensed soups declined 4% primarily due to declines in eating varieties. Sales of eating varieties were negatively impacted by promotional discounting inready-to-serve soups.
• Sales ofready-to-serve soups decreased 9% with declines in both canned and microwavable varieties.
• Broth sales decreased 1%.
Sales ofPregopasta sauce andPaceMexican sauce declined due to increased competitive activities.
In 2010, U.S. Soup, Sauces and BeveragesSimple Meals sales decreased 2%4%. U.S. soup sales decreased 4%, due to the following:
 
 • Sales ofCampbell’scondensed soups declined 2%, as declines in eating varieties were partially offset by gains in cooking varieties.
 
 • Sales ofready-to-serve soups decreased 9% with declines in both canned and microwavable varieties.
 
 • Broth sales increased 3% reflecting benefits from growth of in-home eating occasions and consumer demand for 100% natural product offerings.
 
Within the U.S. Soup, Sauces and Beverages segment, beveragePregopasta sauce sales increased, reflecting growth ofPregoHeart Smart varieties, whilePace Mexican sauce sales declined.


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In 2011, U.S. Beverages sales were comparable to 2010 as increased volume was offset by higher promotional spending. Promotional spending was increased to be more competitive with other beverages. Sales ofV8 Splashjuice drinks andV8 V-Fusionjuice increased, while sales ofV8 vegetable juice declined.
In 2010, U.S. Beverages sales increased 4% in 2010 primarily due to higher sales ofV8 V-Fusionvegetable and fruit juice and gains inV8 Splashjuice drinks, partly offset by lower sales ofV8vegetable juice.V8 V-Fusionvegetable and fruit juice sales increased double digits due to increased advertising and new item launches.Pregopasta sauce sales increased, reflecting growth ofPregoHeart Smart varieties, whilePaceMexican sauce sales declined.
 
In 2009, U.S. Soup, Sauces2011, Global Baking and BeveragesSnacking sales increased 3%. U.S. soup9% as both Pepperidge Farm and Arnott’s achieved volume gains and also benefited from higher selling prices. Pepperidge Farm sales increased 5% asready-to-serve soup sales increased 4%, condensed soup sales increased 5% and broth sales increased 9%. Theready-to-serve soup sales increase was primarily due to the successful launches ofCampbell’s Select Harvestsoups andCampbell’s V8soups, partially offset by declinesgrowth inCampbell’s ChunkyGoldfishsoups. Withinready-to-serve, sales declined in the convenience platform, which includes soups in microwavable bowlssnack crackers and cups.bakery products, including whole-grain bread. In condensed,Arnott’s, sales increased with growth in cooking and in eating varieties. The increase in broth sales wasprimarily due to growth in aseptic varieties and the introduction ofSwansonstock products. TheWolfgang Pucksoup, stock and broth business acquired in June 2008 contributed modestly to U.S. soup sales growth. Beverage sales decreased due to declines inV8vegetable juice,


18


partially offset bycurrency, as well as gains inV8 V-FusionShapesvegetable,Cruskits, andVita-Weatsavory crackers, and fruit juice.Pregopasta sauce sales increased double digits and sales ofPaceMexican sauces increased reflecting growth of in-home eating occasions.chocolate biscuits.
 
In 2010, Global Baking and Snacking sales increased 7% primarily due to currency. Pepperidge Farm sales were comparable to a year ago,2009, as the additional sales from the acquisition of Ecce Panis, Inc. and volume gains were offset by increased promotional spending. Arnott’s sales increased due to currency and growth inTim Tamchocolate biscuits andShapessavory crackers.
 
In 2009, Baking2011, International Simple Meals and SnackingBeverages sales decreased 10%. Pepperidge Farm achieved sales growth with gains in the cookies and crackers business, reflecting significant growth inGoldfishsnack crackers. Arnott’sincreased 3%, primarily due to currency. In Europe, sales declined due to the divestiture of certain salty snack food brands in May 2008, the unfavorable impact ofcurrency. In Asia Pacific, sales increased primarily due to currency and the impact of one less weekvolume-driven gains in 2009. Excluding these items, Arnott’sAustralia. In Canada, sales increased due to growthcurrency and volume gains, partially offset by increased promotional spending on soup products to be more competitive with other simple meal products. Sales in savory and chocolate biscuit products and growth in Indonesia.Latin America declined.
 
In 2010, International Soup, SaucesSimple Meals and Beverages sales increased 5% primarily due to currency, partly offset by the divestiture of the company’s French sauce and mayonnaise business in September 2008. In Europe, sales declined, reflecting lower sales in Germany and the impact of the divestiture, partly offset by the impact of currency. In Asia Pacific, sales increased due to currency and volume-driven gains in Japan, Australia and Malaysia. In Canada, sales increased due to currency, partially offset by lower sales volume ofready-to-serve soups.
 
In 2009, International Soup, Sauces and Beverages2011, North America Foodservice sales declined 16%. In Europe, sales declinedincreased 2% primarily due to the divestiture of the French sauce and mayonnaise business, the impact of currency, one less week in 2009, and lower sales in Germany. In the Asia Pacific region, sales declined due to the impact of currency and one less week in 2009, partially offset by gains in Malaysia and in the Australian soup business. In Canada, sales decreased due to currency and one less week in 2009, partially offset by gains in the soup business.refrigerated soup.
 
In 2010, North America Foodservice sales declined 4% primarily due to continued weakness in the food service sector.
In 2009, North America Foodservice sales declined 9% primarily due to weakness in the food service sector and the unfavorable impact of currency.
 
Gross Profit
 
Gross profit, defined as Net sales less Cost of products sold, decreased by $47 million in 2011 from 2010 and increased by $122 million in 2010 from 2009 and decreased by $143 million in 2009 from 2008.2009. As a percent of sales, gross profit was 40.2% in 2011, 41.0% in 2010, and 39.9% in 2009, and 39.6%2009.
The 0.8-percentage-point decrease in 2008. gross margin percentage in 2011 was due to the following factors:
Margin Impact
Cost inflation and other factors, including higher plant costs(2.2)
Higher level of promotional spending(0.7)
Mix(0.2)
Productivity improvements1.9
Higher selling prices0.4
(0.8)


18


The 1.1-percentage-point increase in gross margin percentage point increase in 2010 was due to higher selling prices (approximately 0.8 percentage point), productivity improvements (approximately 2.1 percentage points), costs in the prior year related to the initiatives to improve operational efficiency and long-term profitability (approximately 0.3 percentage point), and mix (0.1 percentage point), partially offset by a higher level of promotional spending (approximately 1.2 percentage points) and the impact of cost inflation and other factors (approximately 1 percentage point). The percentage point increase in 2009 was due to higher selling prices (approximately 4.4 percentage points), productivity improvements (approximately 1.8 percentage points) and mix (0.4 percentage point), partially offset by a higher level of promotional spending (approximately 1.1 percentage points) and the impact of cost inflation and other factors (approximately 5.2 percentage points).following factors:
Margin Impact
Productivity improvements2.1
Higher selling prices0.8
Costs in 2009 related to the initiatives to improve operational efficiency andlong-term profitability
0.3
Mix0.1
Higher level of promotional spending(1.2)
Cost inflation and other factors(1.0)
1.1
 
Marketing and Selling Expenses
 
Marketing and selling expenses as a percent of sales were 13.0% in 2011, 13.8% in 2010, and 14.2% in 2009,2009. Marketing and 14.5%selling expenses decreased 5% in 2008.2011 from 2010. The decrease was primarily due to lower advertising expenses (approximately 3 percentage points); lower selling expenses (approximately 2 percentage points); and lower other marketing expenses (approximately 2 percentage points), partly offset by the impact of currency (approximately 2 percentage points). Marketing and selling expenses decreased 2% in 2010 from 2009. The decrease was primarily due to lower advertising and consumer promotion costs (approximately 3 percentage points) and lower marketing expenses (approximately 1 percentage point), partially offset by the impact of currency (approximately 2 percentage points). The lower advertising expenses in the current year2010 reflected a reduction in media rates and a shift to trade promotion in many of the businesses. Marketing and selling expenses decreased 7% in 2009 from 2008. The decrease was primarily due to the impact of currency (approximately 3 percentage points), lower marketing expenses (approximately 2 percentage points), and lower selling expenses (approximately 2 percentage points). In 2009, while


19


advertising expenses increased in U.S. soup to support the launch of new products, marketing expenses were reduced in other businesses to fund increased promotional activity.
 
Administrative Expenses
 
Administrative expenses as a percent of sales were 7.9% in 2011 and in 2010, and 7.8% in 2009,2009. Administrative expenses increased by 1% in 2011 from 2010 primarily due to an increase in pension and 7.6% in 2008.health care benefit costs (approximately 2 percentage points); the impact of currency (approximately 2 percentage points); and costs associated with the corporate headquarters facility (approximately 1 percentage point), partially offset by lower compensation costs (approximately 2 percentage points) and cost management efforts and other factors (approximately 2 percentage points). Administrative expenses increased by 2% in 2010 from 2009, primarily due to the impact of currency (approximately 2 percentage points),; an increase in compensation and benefit costs, including pension expense (approximately 2 percentage points), partially offset by the company’s cost management efforts and other factors (approximately 2 percentage points). Administrative expenses declined 3% in 2009 from 2008 due primarily to the impact of currency.
 
Research and Development Expenses
 
Research and development expenses increased $6 million or 5% in 2011 from 2010. The increase was primarily due to costs associated with an ongoing initiative to simplify the soup-making process and product innovation in North America (approximately 2 percentage points); costs associated with a global baked snacks initiative (approximately 2 percentage points), and the impact of currency (approximately 2 percentage points), partly offset by costs savings initiatives (approximately 1 percentage point). Research and development expenses increased $9 million or 8% in 2010 from 2009. The increase was primarily due to an increase in compensation and benefit costs (approximately 4 percentage points),; costs associated with an initiative to simplify the soup-making process in North America (approximately 2 percentage points),; and the impact of currency (approximately 2 percentage points). Research and development expenses decreased $1 million or 1% in 2009 from 2008. The decrease was primarily due to the impact of currency (approximately 3 percentage points), partially offset by an increase in wages and other costs (approximately 2 percentage points).
 
Other Expenses/(Income)
 
Other expense in 2011 included a $3 million impairment charge associated with theHeisse Tasse trademark used in the International Simple Meals and Beverages segment. The charge was recorded as a result of the company’s annual review of intangible assets. See Note 5 to the Consolidated Financial Statements.


19


Other expense in 2009 included a $67 million impairment charge associated with certain European trademarks, primarily used in Germany includingHeisse Tasse,Blå Bandand the Nordic region.Royco. The charge was recorded as a result of the company’s annual review of intangible assets and was reflected in the International Soup, SaucesSimple Meals and Beverages segment. See also Note 5 to the Consolidated Financial Statements.
Other expense in 2008 included $6 million of impairment charges associated with certain trademarks used in the International Soup, Sauces and Beverages segment and the pending sale of the sauce and mayonnaise business comprised of products sold under theLesieurbrand in France. See also Note 3 to the Consolidated Financial Statements.
 
Operating Earnings
 
Segment operating earnings decreased 1% in 2011 from 2010 and increased 14%13% in 2010 from 2009 and increased 5% in 2009 from 2008. The 2010 results included $12 million of restructuring charges.2009. The 2009 results included $22 million of restructuring-related costs and a $67 million impairment charge. The 2008 results included $182 million of restructuring charges and related costs.
 
An analysis of operating earnings by reportable segment follows:
 
                     
           % Change 
  2010(1)  2009(2)  2008(3)  2010/2009  2009/2008 
     (Millions)          
 
U.S. Soup, Sauces and Beverages $943  $927  $891   2   4 
Baking and Snacking  322   262   120   23   118 
International Soup, Sauces and Beverages  161   69   179   133   (61)
North America Foodservice  43   34   40   26   (15)
                     
   1,469   1,292   1,230   14   5 
Unallocated corporate expenses  (121)  (107)  (132)        
                     
  $1,348  $1,185  $1,098         
                     
                     
           % Change 
  2011  2010  2009  2011/2010  2010/2009 
     (Millions)          
 
U.S. Simple Meals $657  $737  $749   (11)  (2)
U.S. Beverages  182   206   178   (12)  16 
Global Baking and Snacking  355   322   265   10   22 
International Simple Meals and Beverages(1)  185   161   69   15   133 
North America Foodservice  82   55   53   49   4 
                     
Segment operating earnings  1,461   1,481   1,314   (1)  13 
Unallocated corporate expenses  (119)  (121)  (107)        
Restructuring charges and related costs(2)  (63)  (12)  (22)        
                     
Earnings before interest and taxes $1,279  $1,348  $1,185         
                     


20


 
(1)Operating earnings for the North America Foodservice segment included $12 million of restructuring charges. See Note 7 for additional information on restructuring charges.
(2)Operating earnings by segment included restructuring-related costs of $3 million in Baking and Snacking and $19 million in North America Foodservice. See Note 7 for additional information. The International Soup, SaucesSimple Meals and Beverages segment included a $67 million impairment charge in 2009 on certain European trademarks. See Note 5 to the Consolidated Financial Statements for additional information.
 
(3)(2)Operating earnings by segment included the effect of a 2008 restructuring charge and related costs of $182 million as follows: Baking and Snacking — $144 million; International Soup, Sauces and Beverages — $9 million; and North America Foodservice — $29 million. See Note 7 to the Consolidated Financial Statements for additional information.information on restructuring charges and related costs. Beginning in 2011, segment operating performance is evaluated excluding restructuring charges. Prior periods were modified to conform to the current presentation. See Note 6 to the Consolidated Financial Statements.
 
Earnings from U.S. Simple Meals decreased 11% in 2011 versus 2010. The decline was primarily due to lower sales and a reduced gross margin percentage, partially offset by lower marketing and selling expenses. In the first half of 2011, in response to the overall competitive environment, the company maintained higher levels of promotional support, which did not deliver anticipated volume gains.
Earnings from U.S. Simple Meals decreased 2% in 2010 versus 2009. The decrease was due to a decline in U.S. Soup, resulting from lower sales, partly offset by lower advertising costs. Earnings from U.S. Sauces increased primarily due to an improvement in gross margin percentage and lower advertising costs, partially offset by lower sales.
Earnings from U.S. Beverages decreased 12% in 2011 versus 2010 primarily due to increased promotional spending.
Earnings from U.S. Beverages increased 2%16% in 2010 versus 2009 primarily due to an improvement in gross margin percentage and lower advertising expenses, partially offset by lowerhigher sales.
 
Earnings from U.S. Soup, Sauces,Global Baking and BeveragesSnacking increased 4%10% in 2009 from 20082011 versus 2010. The increase was primarily due to pricing, netthe impact of increased promotional spending,currency and productivity improvements, which more than offset cost inflationvolume-driven growth in both Pepperidge Farm and lower sales volume.Arnott’s.
 
Earnings from Global Baking and Snacking increased 23%22% in 2010 versus 2009. The prior year included $3 million in restructuring-related costs. The increase in operating earnings was due to the impact of currency and earnings growth in Pepperidge Farm and Arnott’s.


20


Earnings from BakingInternational Simple Meals and SnackingBeverages increased from $120to $185 million in 2008 to $2622011 from $161 million in 2009. Earnings in 2009 included $3 million in accelerated depreciation and other exit costs and earnings in 2008 included $144 million of restructuring charges related2010. The increase was primarily due to the initiatives to improve operational efficiency and long-term profitability. Excluding these items, operating earnings growth in Pepperidge Farm and Arnott’s was mostly offset by the negativeAsia Pacific region, the impact of currency and one less week.reduced investment in Russia.
 
Earnings from International Soup, SaucesSimple Meals and Beverages increased to $161 million in 2010 from $69 million in 2009. Earnings in 2009 included a $67 million impairment charge on certain European trademarks, primarily in Germany includingHeisse Tasse,Blå Bandand the Nordic region.Royco. Excluding the impairment charge, the increase in operating earnings was primarily due to the impact of currency and growth in the businesses in Europe as well as Asia Pacific, partially offset by declines in Canada.
 
Earnings from International Soup, Sauces and Beverages decreased from $179North America Foodservice increased to $82 million in 2008 to $692011 from $55 million in 2009. Earnings in 2009 included a $67 million impairment charge on certain European trademarks, primarily in Germany and the Nordic region. Earnings in 2008 included $9 million of restructuring charges related to the initiatives to improve operational efficiency and long-term profitability. Excluding these items, operating earnings declined,2010 primarily due to the impactreduced promotional spending, productivity improvements in excess of currencyinflation, and costs associated with establishing businesses in Russia and China.lower administrative expense.
 
Earnings from North America Foodservice increased to $43$55 million in 2010 from $34$53 million in 2009. The current year included $12 million in restructuring charges, and the prior year included $19 million in restructuring-related costs. Excluding these items, earnings increased slightly2009 due primarily to cost reduction efforts.
 
EarningsUnallocated corporate expenses decreased $2 million from North America Foodservice decreased 15% in 2009 from 2008. Earnings in 2009 included $19$121 million in restructuring-related costs and earnings2010 to $119 million in 2008 included $29 million of restructuring charges and costs associated with the initiatives to improve operational efficiency and long-term profitability. Excluding these items, earnings decreased reflecting the reduction in sales.2011.
 
Unallocated corporate expenses increased from $107 million in 2009 to $121 million in 2010. The increase was primarily due to foreign exchange gains recorded in the prior year2009 and higher equity-related benefit costs in the current year.2010.
 
Unallocated corporate expenses decreased $25 million from $132 million in 2008 to $107 million in 2009. The decrease was primarily due to lower expenses associated with the company’s North American SAP implementation.


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Interest Expense/Income
Interest expense increased to $122 million in 2011 from $112 million in 2010 primarily due to an increase in fixed-rate debt and higher debt levels. Interest income increased to $11 million in 2011 from $6 million in 2010 primarily due to higher levels of cash and cash equivalents.
 
Interest expense increased to $112 million in 2010 from $110 million in 2009 primarily due to an increase in fixed-rate debt and higher average debt levels, partially offset by lower average short-term rates. Interest income increased to $6 million in 2010 from $4 million in 2009 primarily due to higher levels of cash and cash equivalents.
 
Interest expense decreased to $110 million in 2009 from $167 million in 2008 primarily due to lower interest rates. Interest income declined to $4 million in 2009 from $8 million in 2008 primarily due to lower levels of cash and cash equivalents.
Taxes on Earnings
 
The effective tax rate was 31.3% in 2011, 32.0% in 2010, and 32.2% in 2009, and 28.5%2009. The reduction in 2008. The following factors impacted the comparability of theeffective tax rate in 2011 from 2010 versus 2009:was primarily due to $10 million of deferred tax expense recognized in 2010 as a result of the enactment of U.S. health care legislation. The law changed the tax treatment of subsidies to companies that provide prescription drug benefits to retirees. The company recorded the adjustment to reduce the value of the deferred tax asset associated with the subsidy.
In addition to the deferred tax expense recognized in 2010 related to the enactment of health care legislation, the change in the effective tax rate from 2009 to 2010 was impacted by additional tax expense in 2009 associated with the repatriation of foreign earnings.
Restructuring Charges
2011 Initiatives
On June 28, 2011, the company announced a series of initiatives to improve supply chain efficiency and reduce overhead costs across the organization to help fund plans to drive the growth of the business. The company also announced its intent to exit the Russian market. The company expects to eliminate approximately 750 positions in connection with these initiatives. Details of the plans include:
 
 • In 2010,Australia, the company recognized deferred tax expensewill invest in a new system to automate packing operations at its biscuit plant in Virginia. This investment will occur over an18-month period and will result in the elimination of $10 million as a resultapproximately 190 positions, subject to union and employee consultations. Further, the company will improve asset utilization in the U.S. by shifting production ofready-to-serve soups from Paris, Texas, to other facilities in 2012. In addition, the enactment of U.S. health care legislationmanufacturing facility in March 2010. The law changed the tax treatment of subsidies to companies that provide prescription drug benefits to retirees. The company recorded the adjustment to reduce the value of the deferred tax asset associated with the subsidy.Marshall, Michigan, was closed in 2011,


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 • In 2009,and manufacturing ofCampbell’s Soup at Handmicrowavable products will be consolidated at the company recognized an $11 million benefit following the finalization of tax audits.Maxton, North Carolina, plant in 2012.
The effective rate decreased in 2010 from 2009 reflecting additional tax expense associated with the repatriation of foreign earnings in the prior year.
The following factors impacted the 2008 tax rate:
 
 • In 2008,The company streamlined its salaried workforce by approximately 510 positions around the world, including approximately 130 positions at its world headquarters in Camden, New Jersey. These actions were substantially completed in 2011. As part of this initiative, the company recognizedoutsourced a tax benefitlarger portion of $75 million on the $182 million pre-tax restructuring chargeits U.S. retail merchandising activities to its current retail sales agent, Acosta Sales and related costs.Marketing, and eliminated approximately 190 positions. The company expects that this action will enhance merchandising effectiveness and coverage for its U.S. customers.
 
 • In 2008,connection with exiting the Russian market, the company recognized a $13 million benefit from the resolution of a state tax contingency.will eliminate approximately 50 positions. The exit process commenced in 2011 and is expected to be completed in fiscal 2012.
 
The effective rate increased in 2009 from 2008 reflecting additionalIn 2011, the company recorded a restructuring charge of $63 million ($41 million after tax expenseor $.12 per share) related to these initiatives. A summary of the pre-tax charge and remaining costs associated with the repatriation of foreign earnings. The 2008 effective rate reflects a benefit for tax rate changes in foreign jurisdictions.initiatives is as follows:
             
        Remaining
 
  Total
  Recognized
  Costs to be
 
  Program  as of July 31, 2011  Recognized 
  (Millions) 
 
Severance pay and benefits $40  $(37) $3 
Asset impairment/accelerated depreciation  25   (22)  3 
Other exit costs  10   (4)  6 
             
Total $75  $(63) $12 
             
 
Of the aggregate $75 million of pre-tax costs, the company expects approximately $50 million will be cash expenditures, the majority of which will be spent in 2012. In addition, the company expects to invest approximately $40 million in capital expenditures in connection with the actions. The cash outflows related to these programs are not expected to have a material adverse impact on the company’s liquidity. The initiatives are expected to be completed by the end of fiscal 2013.
The initiatives included in this program are expected to generate annual pre-tax cash savings of approximately $60 million beginning in fiscal 2012 and increasing to approximately $70 million in fiscal 2014.
The total pre-tax costs of $75 million associated with each segment are expected to be as follows: U.S. Simple Meals — $33 million, U.S. Beverages — $3 million, Global Baking and Snacking — $15 million, International Simple Meals and Beverages — $18 million, North America Foodservice — $1 million, and Corporate — $5 million. Segment operating results do not include restructuring charges as segment performance is evaluated excluding such charges.
Restructuring Charges2008 Initiatives
 
On April 28, 2008, the company announced a series of initiatives to improve operational efficiency and long-term profitability, including selling certain salty snack food brands and assets in Australia, closing certain production facilities in Australia and Canada, and streamlining the company’s management structure.
As a result of these initiatives, in 2008, the company recorded a restructuring charge of $175 million ($102 million after tax or $.27 per share). The charge consisted of a net loss of $120 million ($64 million after tax) on the sale of certain Australian salty snack food brands and assets, $45 million ($31 million after tax) of employee severance and benefit costs, including the estimated impact of curtailment and other pension charges, and $10 million ($7 million after tax) of property, plant and equipment impairment charges. In addition, approximately $7 million ($5 million after tax or $.01 per share) of costs related to these initiatives were recorded in Cost of products sold, primarily representing accelerated depreciation on property, plant and equipment. The aggregate after-tax impact of restructuring charges and related costs in 2008 was $107 million, or $.28 per share.
In 2009, the company recorded approximately $22 million ($15 million after tax or $.04 per share) of costs related to the 2008 initiatives in Cost of products sold. Approximately $17 million ($12 million after tax) of the costs represented accelerated depreciation on property, plant and equipment; approximately $4 million ($2 million after tax) related to other exit costs; and approximately $1 million related to employee severance and benefit costs, including other pension charges.
 
InAs a result of these initiatives, in 2010, the company recorded a restructuring charge of $12 million ($8 million after tax or $.02 per share) for pension benefit costs, which represented the final costs associated with the 2008 initiatives.


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Details of the componentsimpact of the initiatives on fiscal 2010 and 2009 results are as follows:
 
In the third quarter of 2008, as part of the initiatives, the company entered into an agreement to sell certain Australian salty snack food brands and assets. The transaction was completed on May 12, 2008. Proceeds of the sale were nominal. In connection with this transaction, the company recognized a net loss of $120 million ($64 million after tax) in 2008. The terms of the agreement required the company to provide a loan facility to the buyer of AUD $10 million, or approximately USD $9 million. The facility was drawn down in AUD $5 million increments in 2009. Borrowings under the facility are to be repaid five years after the closing date. See also Note 3 to the Consolidated Financial Statements for additional information.
In April 2008, as part of the initiatives, the company announced plans to close the Listowel, Ontario, Canada food plant. The Listowel facility produced primarily frozen products, including soup, entrees, and Pepperidge Farm products, as well as ramen noodles. The facility employed approximately 500 people. The company closed the facility in April 2009. Production was transitioned to its network of North American contract manufacturers and to its Downingtown, Pennsylvania plant. The company recorded $20 million ($14 million after tax) of employee severance and benefit costs, including the estimated impact of curtailment and other pension charges, and $7 million ($5 million after tax) in accelerated depreciation of property, plant and equipment in 2008. In 2009, the company recorded $1 million of employee severance and benefit costs, including other pension charges, $16 million ($11 million after tax) in accelerated depreciation of property, plant and equipment
• In April 2008, as part of the initiatives, the company announced plans to close the Listowel, Ontario, Canada food plant. The Listowel facility produced primarily frozen products, including soup, entrees, and Pepperidge Farm products, as well as ramen noodles. The facility employed approximately 500 people. The company closed the facility in April 2009. Production was transitioned to its network of North American contract manufacturers and to its Downingtown, Pennsylvania, plant. In connection with this action in 2009, the company recorded $1 million of employee severance and benefit costs, including other pension charges; $16 million ($11 million after tax) in accelerated depreciation of property, plant and equipment; and $2 million ($1 million after tax) of other exit costs. In 2010, the company recorded a restructuring charge of $12 million ($8 million after tax) for pension benefit costs, which represented the final costs associated with the initiatives.
• In April 2008, as part of the initiatives, the company also announced plans to discontinue the private label biscuit and industrial chocolate production at its Miranda, Australia, facility. The company closed the Miranda facility, which employed approximately 150 people, in the second quarter of 2009. In connection with this action in 2009, the company recorded $1 million in accelerated depreciation of property, plant and equipment and $2 million ($1 million after tax) of other exit costs.
In aggregate, the company incurred pre-tax costs of $216 million in 2008 through 2010 associated with the initiatives.
In April 2008, as part Approximately $40 million of the initiatives,costs were cash expenditures, the company also announced plans to discontinue the private label biscuit and industrial chocolate production at its Miranda, Australia facility. The company closed the Miranda facility,majority of which employed approximately 150 people,was spent in the second quarter of 2009. In connection with this action, the company recorded $10 million ($7 million after tax) of property, plant and equipment impairment charges and $8 million ($6 million after tax) in employee severance and benefit costs in 2008. In 2009, the company recorded $1 million in accelerated depreciation of property, plant and equipment and $2 million ($1 million after tax) of other exit costs.
As part of the 2008 initiatives, the company streamlined its management structure and eliminated certain overhead costs. These actions began in the fourth quarter of 2008 and were substantially completed in 2009. In connection with this action, the company recorded $17 million ($11 million after tax) in employee severance and benefit costs in 2008.
 
In aggregate, the company incurred pre-tax costs of approximately $216 million in 2008 through 2010 by segment as follows: Global Baking and Snacking — $147 million, International Soup, SaucesSimple Meals and Beverages — $9 million and North America Foodservice — $60 million.
 
See Note 7 to the Consolidated Financial Statements for additional information.
 
Discontinued Operations
 
On March 18, 2008, the company completed the sale of its Godiva Chocolatier business for $850 million, pursuant to a Stock Purchase Agreement dated December 20, 2007. The purchase price was subject to working capital and othercertain post-closing adjustments, which resulted in an additional $20 million of proceeds. The company has reflected the results of this business as discontinued operations in the consolidated statements of earnings. The company used $600 million of the net proceeds from the sale to purchase company stock. In fiscal 2008, the company recognized a pre-tax gain of $698 million ($462 million after tax or $1.20 per share) on the sale. In fiscal 2009, the company recognized a $4 million tax benefit as a result of an adjustment to the tax liability associated with the sale.


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Results of the operations of the Godiva Chocolatier business are summarized below:
         
  2009  2008 
  (Millions) 
 
Net sales $  —  $393 
         
Earnings from operations before taxes $  $49 
Taxes on earnings — operations     (17)
Gain on sale     698 
Tax impact from sale of business  4   (236)
         
Earnings from discontinued operations $4  $494 
         
 
Liquidity and Capital Resources
 
The company expects that foreseeable liquidity and capital resource requirements, including cash outflows to repurchase shares, pay dividends and fund pension plan contributions, will be met through anticipated cash flows from operations; long-term borrowings under its shelf registration statement; short-term borrowings, including commercial paper; and cash and cash equivalents. Over the last three years, operating cash flows totaled approximately $3$3.4 billion. This cash generatingcash-generating capability provides the company with substantial financial flexibility in meeting its operating and investing needs. The company expects that its sources of financing are adequate to meet its future liquidity and capital resource requirements. The cost and terms of any future financing arrangements may be negatively impacted by capital and credit market disruptions and will depend on the market conditions and the company’s financial position at the time.
 
The company generated cash from operations of $1.142 billion in 2011, compared to $1.057 billion in 2010. The increase was primarily due to lower pension contributions and higher cash earnings, partially offset by higher working capital requirements.
The company generated cash from operations of $1.057 billion in 2010, compared to $1.166 billion last year.in 2009. The decline was primarily due to a $260 million contribution to a U.S. pension plan in 2010, partially offset by improvements in working capital requirements.
 
Net cash flows from operating activities provided $1.166 billion in 2009, compared to $766Capital expenditures were $272 million in 2008. The increase was due to higher cash earnings and lower tax payments. In 2008, net cash flows from operations included tax payments associated with the divestiture of Godiva.
Capital expenditures were2011, $315 million in 2010, and $345 million in 2009, and $298 million in 2008.2009. Capital expenditures are expected to total approximately $300$325 million in 2011.2012. Capital expenditures in 2011 included the expansion of beverage capacity (approximately $6 million); the ongoing implementation of SAP (approximately


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$13 million); expenditures at the company’s corporate headquarters (approximately $6 million); Pepperidge Farm’s new 34,000-square-foot innovation center (approximately $5 million); expansion of Pepperidge Farm’s production capacity (approximately $5 million) and a number of infrastructure projects in the U.S. supply chain (approximately $31 million). Capital expenditures in 2010 included expansion and enhancements of the company’s corporate headquarters (approximately $36 million),; expansion of Arnott’s production capacity (approximately $21 million),; the ongoing implementation of SAP in Australia and New Zealand (approximately $15 million) and expansion of Pepperidge Farm’s production capacity (approximately $14 million). Capital expenditures in 2009 included expansion of the U.S. beverage production capacity (approximately $54 million) and expansion and enhancements of the company’s corporate headquarters (approximately $20 million). Capital expenditures in 2008 included investments to expand the Pepperidge Farm bakery production capacity, implement the SAP enterprise-resource planning system in North America, expand the U.S. beverage production capacity, and expand the warehouse at the Maxton, North Carolina facility.
 
Business acquired, as presented in the Statements of Cash Flows, represented the acquisition of the Ecce Panis, Inc. business in the fourth quarter of 2009 and the Wolfgang Puck soup business in the fourth quarter of 2008.2009.
 
Net cash provided byused in investing activities in 2009 included $38 million of proceeds from the sale of the sauce and mayonnaise business in France, net of cash divested. Net cash provided by investing activities
Long-term borrowings in 20082011 included $828the issuance in April of $500 million of proceeds from the sale of the Godiva Chocolatier business and certain Australian salty snack food brands and assets, net of cash divested.
4.25% notes which mature on April 15, 2021. Long-term borrowings in 2010 included the issuance in July of $400 million of 3.05% notes that mature in July 2017. Long-term borrowings in 2009 included the issuance in January of $300 million of 4.5% notes that mature in February 2019 and the issuance in July of $300 million of 3.375% notes that mature in August 2014. The net proceeds from these issuances were used for the repayment of commercial paper borrowings and for other general corporate purposes. There were no new long-term borrowings in 2008.


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Dividend payments were $378 million in 2011, $365 million in 2010, and $350 million in 2009, and $329 million in 2008.2009. Annual dividends declared in 20102011 were $1.145 per share, $1.075 per share in 2010, and $1.00 per share in 2009, and $.88 per share in 2008.2009. The 20102011 fourth quarter rate was $.275$0.29 per share.
Excluding shares owned and tendered by employees to satisfy tax withholding requirements on the vesting of restricted shares and for stock option exercises, the company repurchased 21 million shares at a cost of $728 million during 2011. Approximately 16 million of the shares repurchased in 2011 were repurchased pursuant to the company’s June 2008 publicly announced share repurchase program. Under this program, the company’s Board of Directors authorized the purchase of up to $1.2 billion of company stock through the end of fiscal 2011. This program was completed in fiscal 2011. In June 2011, the company’s Board of Directors authorized the purchase of up to $1 billion of company stock. This program has no expiration date. In addition to these publicly announced share repurchase programs, the company also purchased shares to offset the impact of dilution from shares issued under the company’s stock compensation plans. The company expects to continue this practice in the future. See “Market for Registrant’s Capital Stock, Related Shareowner Matters and Issuer Purchases of Equity Securities” for more information.
 
Excluding shares owned and tendered by employees to satisfy tax withholding requirements on the vesting of restricted shares and for stock option exercises, the company repurchased 14 million shares at a cost of $472 million during 2010. Approximately 7 million of the shares repurchased in 2010 were repurchased pursuant to the company’s June 2008 publicly announced share repurchase program. Under this program, the company’s Board of Directors authorized the purchase of up to $1.2 billion of company stock through the end of fiscal 2011. Approximately $550 million remained available under the June 2008 repurchase program as of August 1, 2010. In addition to the June 2008 publicly announced share repurchase program, the company also purchased shares to offset the impact of dilution from shares issued under the company’s stock compensation plans. The company expects to continue this practice in the future. See “Market for Registrant’s Capital Stock, Related Shareowner Matters and Issuer Purchases of Equity Securities” for more information.
 
Excluding shares owned and tendered by employees to satisfy tax withholding requirements on the vesting of restricted shares, the company repurchased 17 million shares at a cost of $527 million during 2009. Approximately 13 million of the shares repurchased in 2009 were repurchased pursuant to the company’s June 2008 publicly announced share repurchase program. In addition to the June 2008 publicly announced share repurchase program, the company also purchased shares to offset the impact of dilution from shares issued under the company’s stock compensation plans.
 
Excluding shares owned and tendered by employees to satisfy tax withholding requirements on the vesting of restricted shares, the company repurchased 26 million shares at a cost of $903 million during 2008. During fiscal 2008, the company purchased shares pursuant to two publicly announced share repurchase programs. Under the first program, which was announced on November 21, 2005, the company’s Board of Directors authorized the purchase of up to $600 million of company stock through the end of fiscal 2008. The November 2005 program was completed during the third quarter of fiscal 2008. Under the second program, which was announced on March 18, 2008, the company’s Board of Directors authorized using approximately $600 million of the net proceeds from the sale of the Godiva Chocolatier business to purchase company stock. The March 2008 program was completed during the fourth quarter of fiscal 2008. In addition to the publicly announced share repurchase programs, the company also purchased shares to offset the impact of dilution from shares issued under the company’s stock compensation plans. Of the 2008 repurchases, approximately 23 million shares at a cost of $800 million were made pursuant to publicly announced share repurchase programs. The remaining shares were repurchased to offset the impact of dilution from shares issued under the company’s stock compensation plans.
At August 1, 2010,July 31, 2011, the company had $835$657 million of short-term borrowings due within one year and $25$45 million of standby letters of credit issued on behalf of the company. The company had a $1.5 billion$975 million committed revolving credit facility maturingthat matured in September 2011, whichand a $975 million revolving credit facility that was due to mature in September 2013. The facilities were unused at August 1, 2010,July 31, 2011, except for $25$3 million of standby letters of credit.credit issued


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on behalf of the company. In September 2010,2011, the company entered into committed revolving credit facilities totaling $2.0 billion. The facilities are comprised of a $975$1.5 billion facility that matures in September 2016, and a $500 million, committed364-day revolving credit facility that contains a one-year term-out feature. The company also entered into aThese facilities replaced the two $975 million revolving credit facility that matures in September 2013.facilities. These facilities replaced the existing $1.5 billion revolving credit facility. These agreements support the company’s commercial paper programs.programs and other general corporate purposes.
 
In November 2008, the company filed a registration statement with the Securities and Exchange Commission that registered an indeterminate amount of debt securities. Under the registration statement, the company may issue debt securities, depending on market conditions.
 
The company is in compliance with the covenants contained in its revolving credit facilities and debt securities.
 
Contractual Obligations and Other Commitments
 
Contractual Obligations
 
The following table summarizes the company’s obligations and commitments to make future payments under certain contractual obligations. For additional information on debt, see Note 13 to the Consolidated Financial


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Statements. Operating leases are primarily entered into for warehouse and office facilities and certain equipment. Purchase commitments represent purchase orders and long-term purchase arrangements related to the procurement of ingredients, supplies, machinery, equipment and services. These commitments are not expected to have a material impact on liquidity. Other long-term liabilities primarily represent payments related to deferred compensation obligations. For additional information on other long-term liabilities, see Note 19 to the Consolidated Financial Statements.
 
                                        
 Contractual Payments Due by Fiscal Year  Contractual Payments Due by Fiscal Year 
     2012 -
 2014 -
        2013 -
 2015 -
   
 Total 2011 2013 2015 Thereafter  Total 2012 2014 2016 Thereafter 
     (Millions)      (Millions) 
Debt obligations(1) $2,734  $832  $402  $600  $900  $3,057  $657  $700  $300  $1,400 
Interest payments(2)  552   114   164   100   174   645   110   174   130   231 
Purchase commitments  920   539   164   65   152   1,043   695   146   73   129 
Operating leases  186   43   63   38   42   206   45   63   46   52 
Derivative and forward payments(3)  74   19   29   26    
Derivative payments(3)  149   60   75   14    
Other long-term liabilities(4)  160   18   32   22   88   168   48   29   23   68 
                      
Total long-term cash obligations $4,626  $1,565  $854  $851  $1,356  $5,268  $1,615  $1,187  $586  $1,880 
                      
 
 
(1)Excludes unamortized net discount/premium on debt issuances unamortized gain on a terminated interest rate swap and amounts related to interest rate swaps designated as fair-value hedges. For additional information on debt obligations, see Note 13 to the Consolidated Financial Statements.
 
(2)Interest payments for short-term borrowings and long-term debt are calculated as follows. For short-term borrowings, interest is based on par values and rates of contractually obligated issuances at fiscal year end. ForInterest payments on long-term debt interest isare based on principal amounts and fixed coupon rates at fiscal year end.
 
(3)Represents payments of cross-currency swaps, forward exchange contracts, commodity contracts, and deferred compensation hedges. Contractual payments for cross-currency swaps represent future undiscounted cash payments based on forward interest and foreign exchange rates.
 
(4)Represents other long-term liabilities, excluding unrecognized tax benefits, postretirement benefits and payments related to pension plans and unvested stock-based compensation.plans. For additional information on pension and postretirement benefits, see Note 11 to the Consolidated Financial Statements.


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Off-Balance Sheet Arrangements and Other Commitments
 
The company guarantees approximately 1,9002,000 bank loans to Pepperidge Farm independent sales distributors by third partythird-party financial institutions used to purchase distribution routes. The maximum potential amount of the future payments the company could be required to make under the guarantees is $161$162 million. The company’s guarantees are indirectly secured by the distribution routes. The company does not believe that it is probable that it will be required to make guarantee payments as a result of defaults on the bank loans guaranteed. In connection with the sale of certain Australian salty snack food brands and assets, the company agreed to provide a loan facility to the buyer of AUD $10 million, or approximately USD $9$10 million. The facility was drawn down in AUD $5 million increments in 2009. Borrowings under the facility are to be repaid five years after the closing date.in 2013. See also Note 18 to the Consolidated Financial Statements for information on off-balance sheet arrangements.
 
Inflation
 
In fiscal 20082011, inflation was higher than fiscal 2010 and 2009, inflation,primarily impacted Cost of products sold, although it did not increase at percentages similar to fiscal 2009. Inflation, on average, had been significantlywas higher than in the years preceding 2008,fiscal 2009 and was primarily reflected inimpacted Cost of products sold. In fiscal 2010, inflation was not as significant. The company uses a number of strategies to mitigate the effects of cost inflation. These strategies include increasing prices, commodity hedging and pursuing cost productivity initiatives such as global procurement strategies commodity hedging and making capital investments that improve the efficiency of operations.


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Market Risk Sensitivity
 
The principal market risks to which the company is exposed are changes in foreign currency exchange rates, interest rates and commodity prices. In addition, the company is exposed to equity price changes related to certain deferred compensation obligations. The company manages its exposure to changes in interest rates by optimizing the use of variable-rate and fixed-rate debt and by utilizing interest rate swaps in order to maintain itsvariable-to-total debt ratio within targeted guidelines. International operations, which accounted for approximately 29%31% of 20102011 net sales, are concentrated principally in Australia, Canada, France, Germany and Belgium. The company manages its foreign currency exposures by borrowing in various foreign currencies and utilizing cross-currency swaps and forward contracts. SwapsCross-currency swaps and forward contracts are entered into for periods consistent with related underlying exposures and do not constitute positions independent of those exposures. The company does not enter into contracts for speculative purposes and does not use leveraged instruments.
 
The company principally uses a combination of purchase orders and various short- and long-term supply arrangements in connection with the purchase of raw materials, including certain commodities and agricultural products. The company also enters into commodity futures and option contracts to reduce the volatility of price fluctuations of diesel fuel, wheat, natural gas, soybean oil, aluminum, sugar, cocoa, and corn, which impact the cost of raw materials.
 
The information below summarizes the company’s market risks associated with debt obligations and other significant financial instruments as of August 1, 2010.July 31, 2011. Fair values included herein have been determined based on quoted market prices or pricing models using current market rates. The information presented below should be read in conjunction with Notes 13 through 15 to the Consolidated Financial Statements.


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The table below presents principal cash flows and related interest rates by fiscal year of maturity for debt obligations. Interest rates disclosed on variable-rate debt maturing in 20102011 represent the weighted-average rates at the period end. Notional amounts and related interest rates of interest rate swaps are presented by fiscal year of maturity. For the swaps, variable rates are the weighted-average forward rates for the term of each contract.
 
                                                                
 
Expected Fiscal Year of Maturity
      Expected Fiscal Year of Maturity     
 2011 2012 2013 2014 2015 Thereafter Total Fair Value  2012 2013 2014 2015 2016 Thereafter Total Fair Value 
       (Millions)        (Millions) 
Debt(1)
                                                                
Fixed rate $702  $2  $400  $300  $300  $900  $2,604  $2,829  $2  $400  $300  $300  $  —  $1,400  $2,402  $2,603 
Weighted-average interest rate  6.74%  3.29%  5.00%  4.88%  3.38%  4.83%  5.21%      3.29%  5.00%  4.88%  3.38%     4.62%  4.56%    
                                                                
Variable rate $130(2)                     $130  $130  $655(2)                     $655  $655 
Weighted-average interest rate  1.47%                      1.47%      1.19%                      1.19%    
                                                                
Interest Rate Swaps
                                                                
Fixed to variable         $300(3) $200(4)         $500  $46      $300(3) $200(4)             $500  $33 
Average pay rate          1.32%  1.46%          1.38%          1.00%  0.94%              0.97%    
Average receive rate          5.00%  4.88%          4.95%          5.00%  4.88%              4.95%    
 
 
(1)Excludes unamortized net premium/discount on debt issuances unamortized gain on a terminated interest rate swap, and amounts related to interest rate swaps designated as fair-value hedges.
 
(2)Represents $96$563 million of USD borrowings and $34$92 million equivalent of borrowings in other currencies.
 
(3)Swaps $300 million of 5.00% notes due in 2013.
 
(4)Swaps $200 million of 4.875% notes due in 2014.
 
As of August 2, 2009,1, 2010, fixed-rate debt of approximately $2.2$2.6 billion with an average interest rate of 5.50%5.21% and variable-rate debt of approximately $374$130 million with an average interest rate of 0.58%1.47% were outstanding. As of August 2, 2009,1, 2010, the company had swapped $500 million of fixed-rate debt to variable. The average rate to be


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received on these swaps was 4.95% and the average rate paid was estimated to be 2.81%1.38% over the remaining life of the swaps.
 
The company is exposed to foreign exchange risk related to its international operations, including non-functional currency intercompany debt and net investments in subsidiaries. The following table summarizes the cross-currency swaps outstanding as of August 1, 2010,July 31, 2011, which hedge such exposures.  The notional amount of each currency and the related weighted-average forward interest rate are presented in the Cross-Currency Swaps table.


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Cross-Currency Swaps
 
                                
 Fiscal Year of
 Interest
 Notional
 Fair
  Fiscal Year of
 Interest
 Notional
 Fair
 
 Expiration Rate Value Value  Expiration Rate ��Value Value 
     (Millions)      (Millions) 
Pay variable EUR  2011   2.60% $69  $1   2012   1.46% $69  $(1)
Receive variable USD      2.16%              0.37%        
Pay variable EUR  2011   2.25% $69  $12   2012   1.48% $61  $(1)
Receive variable USD      1.63%              0.37%        
Pay fixed EUR  2012   4.33% $102  $3   2012   4.33% $102  $(8)
Receive fixed USD      5.11%              5.11%        
Pay variable CAD  2012   1.83% $82  $   2012   1.71% $82  $(7)
Receive variable USD      0.88%              0.62%        
Pay variable CAD  2012   1.85% $37  $(5)  2012   1.75% $37  $(8)
Receive variable USD      0.84%              0.52%        
Pay variable EUR  2013   1.93% $21  $1   2013   2.24% $21  $(1)
Receive variable USD      1.64%              1.24%        
Pay variable AUD  2013   5.88% $133  $(4)  2013   5.68% $133  $(33)
Receive variable USD      1.58%              1.11%        
Pay variable EUR  2013   1.90% $41  $(1)  2013   2.17% $41  $(5)
Receive variable USD      1.75%              1.26%        
Pay fixed CAD  2014   6.24% $60  $(24)  2013   0.82% $158  $1 
Receive fixed USD      5.66%              0.33%        
Pay fixed CAD  2014   6.24% $60  $(30)
Receive fixed USD      5.66%        
Pay variable AUD  2015   6.35% $133  $(4)  2015   6.13% $133  $(35)
Receive variable USD      2.50%              1.94%        
Total         $747  $(21)         $897  $(128)
          
 
The cross-currency swap contracts outstanding at August 2, 20091, 2010 represented onefour pay fixed SEK/variable EUR/receive fixed USD swap with a notional value of $32 million, two pay fixed CAD/receive fixedvariable USD swaps with notional values totaling $141 million, one pay variable CAD/receive variable USD swap with a notional value of $37$200 million, one pay fixed EUR/receive fixed USD swap with a notional value totalingof $102 million, threetwo pay variable EUR/CAD/receive variable USD swaps with notional values totaling $158$119 million, and two pay variable AUD/receive variable USD swaps with notional values totaling $249$266 million, and one pay fixed CAD/receive fixed USD swap with a notional value of $60 million. The aggregate notional value of these swap contracts was $719$747 million as of August 2, 2009,1, 2010, and the aggregate fair value of these swap contracts was a loss of $35$21 million as of August 2, 2009.1, 2010.
 
The company is also exposed to foreign exchange risk as a result of transactions in currencies other than the functional currency of certain subsidiaries, including subsidiary debt. The company utilizes foreign exchange forward purchase and sale contracts to hedge these exposures. The following table summarizes the foreign exchange forward contracts outstanding and the related weighted-average contract exchange rates as of August 1, 2010.July 31, 2011.


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Forward Exchange Contracts
 
                
   Average Contractual
   Average Contractual
 
   Exchange Rate
   Exchange Rate
 
 Contract
 (Currency Paid/
 Contract
 (currency paid/
 
 Amount Currency Received) Amount currency received) 
 (Millions)   (Millions)   
Receive USD/Pay CAD $137   1.03  $139   0.98 
Receive CAD/Pay USD $45   0.97 
Receive AUD/Pay NZD $25   1.23  $44   1.30 
Receive USD/Pay AUD $30   1.02 
Receive EUR/Pay SEK $20   9.46  $16   9.12 
Receive USD/Pay AUD $20   1.15 
Receive GBP/Pay AUD $10   1.76 


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The company had an additional $14$22 million in a number of smaller contracts to purchase or sell various other currencies, such as the Australian dollar, British Pound, euro, and Japanese yen, as of August 1, 2010.July 31, 2011. The aggregate fair value of all contracts was a loss of $9 million as of July 31, 2011. The total forward exchange contracts outstanding were $271 million and the aggregate fair value was not material as of August 1, 2010. The total forward exchange contracts outstanding as of August 2, 2009 were $405 million with a fair value loss of $10 million.
 
The company enters into commodity futures and options contracts to reduce the volatility of price fluctuations for commodities. The notional value of these contracts was $87 million and the aggregate fair value of these contracts was a gain of $1 million as of July 31, 2011. The notional value of these contracts was $50 million and the aggregate fair value of these contracts was a gain of $3 million as of August 1, 2010. The total notional value of these contracts was $51 million and the aggregate fair value was not material as of August 2, 2009.
 
The company hadenters into swap contracts outstanding as of August 1, 2010, which hedge a portion of exposures relating to certain deferred compensation obligations linked to the total return of the Standard & Poor’s 500 Index, the total return of the company’s capital stock and the total return of the Puritan Fund.Fund, or beginning in January 2011, the total return of the Vanguard International Stock Index. Under these contracts, the company pays variable interest rates and receives from the counterparty either the total return of the Standard & Poor’s 500 Index, total return, the Puritan Fund total return, or the total return on company capital stock.stock, the total return of the Puritan Fund, or the total return of the iShares MSCI EAFE Index, which is expected to approximate the total return of the Vanguard International Stock Index. The notional value of the contract that is linked to the return on the Standard & Poor’s 500 Index was $16 million at July 31, 2011 and $12 million at August 1, 2010 and $8 million at August 2, 2009.2010. The average forward interest rate applicable to the contract, which expires in 2011,2012, was 0.84%0.59% at August 1, 2010. The notional value of the contract that is linked to the return on the Puritan Fund was $9 million at August 1, 2010 and $6 million at August 2, 2009. The average forward interest rate applicable to the contract, which expires in 2011, was 1.39% at August 1, 2010.July 31, 2011. The notional value of the contract that is linked to the total return on company capital stock was $51 million at July 31, 2011 and $54 million at August 1, 2010 and $34 million at August 2, 2009.2010. The average forward interest rate applicable to this contract, which expires in 2011,2012, was 1.25%0.99% at July 31, 2011. The notional value of the contract that was linked to the return on the Puritan Fund was $9 million at August 1, 2010. The contract related to the Puritan Fund matured in January 2011. The notional value of the contract that is linked to the total return of the iShares MSCI EAFE Index was $4 million at July 31, 2011. The average forward interest rate applicable to this contract, which expires in 2012, was 0.74% at July 31, 2011. The fair value of these contracts was a $3 million loss at July 31, 2011 and a $2 million loss at August 1, 2010 and a $4 million gain at August 2, 2009.2010.
 
The company’s utilization of financial instruments in managing market risk exposures described above is consistent with the prior year. Changes in the portfolio of financial instruments are a function of the results of operations, debt repayment and debt issuances, market effects on debt and foreign currency, and the company’s acquisition and divestiture activities.
 
Significant Accounting Estimates
 
The consolidated financial statements of the company are prepared in conformity with accounting principles generally accepted in the United States. The preparation of these financial statements requires the use of estimates, judgments and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the periods presented. Actual results could differ from those estimates and assumptions. See Note 1 to the Consolidated Financial Statements for a discussion of significant accounting policies. The following areas all require the use of subjective or complex judgments, estimates and assumptions:
 
Trade and consumer promotion programs — The company offers various sales incentive programs to customers and consumers, such as cooperative advertising programs, feature price discounts, in-store display incentives, cooperative advertising programs, new product introduction fees, and coupons. The mix between promotion programs, which are classified as reductions in revenue, and advertising or other marketing activities, which are classified as marketing and selling expenses, fluctuates between periods based on the company’s overall marketing plans, and such fluctuations have an impact on revenues. The measurement and recognition of the costs for thesetrade and consumer promotion programs which are classified as a reduction of revenue, involves the use of judgment related to performance and redemption estimates. Estimates are made based


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on historical experience and other factors. ActualTypically, programs that are offered have a very short duration. Historically, the difference between actual experience compared to estimated redemptions and performance has not been significant to the quarterly or annual financial statements. However, actual expenses may differ if the level of redemption rates and performance were to vary from estimates.


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Valuation of long-lived assets — Fixed assets and amortizable intangible assets are reviewed for impairment as events or changes in circumstances occur indicating that the carrying value of the asset may not be recoverable. Undiscounted cash flow analyses are used to determine if an impairment exists. If an impairment is determined to exist, the loss is calculated based on estimated fair value.
 
Goodwill and indefinite-lived intangible assets are tested at least annually for impairment, or as events or changes in circumstances occur indicating that the carrying amount of the asset may not be recoverable.
 
Goodwill impairment testing first requires a comparison of the fair value of each reporting unit to the carrying value. A reporting unit represents an operating segment or a component of an operating segment. Fair value is determined based on discounted cash flow analyses. The discounted estimates of future cash flows include significant management assumptions such as revenue growth rates, operating margins, weighted average cost of capital, and future economic and market conditions. If the carrying value of the reporting unit exceeds fair value, goodwill is considered impaired. The amount of the impairment is the difference between the carrying value of the goodwill and the “implied” fair value, which is calculated as if the reporting unit had just been acquired and accounted for as a business combination. As of August 1, 2010,July 31, 2011, the carrying value of goodwill was $1.919$2.133 billion. The company has not recognized any impairment of goodwill as a result of annual testing, which began in 2003. As of the 20102011 measurement, the fair value of each reporting unit exceeded the carrying value by at least 80%. Holding all other assumptions used in the 20102011 measurement constant, a 100-basis-point increase in the weighted average cost of capital would not result in the carrying value of any reporting unit to be in excess of the fair value.
 
Indefinite-lived intangible assets are tested for impairment by comparing the fair value of the asset to the carrying value. Fair value is determined based on discounted cash flow analyses that include significant management assumptions such as revenue growth rates, operating margins, weighted average cost of capital, and assumed royalty rates. If the fair value is less than the carrying value, the asset is reduced to fair value. As of August 1, 2010,July 31, 2011, the carrying value of trademarks was $496$515 million. In 2011, as part of the company’s annual review of intangible assets, an impairment charge of $3 million was recognized related to theHeisse Tassetrademark used in the International Simple Meals and Beverages segment. The trademark was determined to be impaired as a result of a decrease in the fair value of the brand, resulting from reduced expectations for future sales and discounted cash flows in comparison to the prior year. As of July 31, 2011, certain European trademarks have a carrying value of approximately $100 million, which approximates fair value. Holding all other assumptions used in the 20102011 measurement constant, a 100-basis-point increase in the weighted average cost of capital would reduce the fair value of all trademarks and result in an impairment charge of approximately $13$21 million. In 2009, as part of the company’s annual review of intangible assets, an impairment charge of $67 million was recognized related to certain European trademarks primarily in Germany and the Nordic region, used in the International Soup, SaucesSimple Meals and Beverages segment.segment, includingHeisse Tasse,Blå BandandRoyco. The trademarks were determined to be impaired as a result of a decrease in the fair value of the brands, resulting from reduced expectations for discounted cash flows in comparison to prior year. The reduction was due in part to a deterioration in market conditions and an increase in the weighted average cost of capital. See Note 5 to the Consolidated Financial Statements for additional information on goodwill and intangible assets.
 
The estimates of future cash flows involve considerable management judgment and are based upon assumptions about expected future operating performance, economic conditions, market conditions, and cost of capital. Assumptions used in these forecasts are consistent with internal planning. However, inherentInherent in estimating the future cash flows are uncertainties beyond the company’s control, such as capital markets. The actual cash flows could differ from management’s estimates due to changes in business conditions, operating performance, and economic conditions.
 
Pension and postretirement benefits — The company provides certain pension and postretirement benefits to employees and retirees. Determining the cost associated with such benefits is dependent on various actuarial assumptions, including discount rates, expected return on plan assets, compensation increases, turnover rates and health care trend rates. Independent actuaries, in accordance with accounting principles generally accepted in the United States, perform the required calculations to determine expense. Actual results that differ from the actuarial assumptions are generally accumulated and amortized over future periods.
 
The discount rate is established as of the company’s fiscal year-end measurement date. In establishing the discount rate, the company reviews published market indices of high-quality debt securities, adjusted as appropriate for duration. In addition, independent actuaries apply high-quality bond yield curves to the expected benefit


30


payments of the plans. The expected return on plan assets is a long-term assumption based upon historical experience and expected future performance, considering the company’s current and projected investment mix. This estimate is based on an estimate of future inflation, long-term projected real returns for each asset class, and a premium for active management. Within any given fiscal period, significant differences may arise between the actual return and the expected return on plan assets. The value of plan assets, used in the calculation of pension expense, is determined on a calculated method that recognizes 20% of the difference between the actual fair value of assets and the expected calculated method. Gains and losses resulting from differences between actual experience and the assumptions are determined at each measurement date. If the net gain or loss exceeds 10% of the greater of plan assets or liabilities, a portion is amortized into earnings in the following year.
 
Net periodic pension and postretirement expense was $98 million in 2011, $92 million in 2010, and $53 million in 2009, and $54 million in 2008.2009. The 2010 expense included $12 million of pension settlement costs related to the closure of a plant in Canada. The 2008 expense included $2 million of special termination benefits and curtailment costs related to the Godiva divestiture, which was recorded in discontinued operations. The 2008 expense also included $4 million of special termination and curtailment costs related to the restructuring initiatives. Significant weighted-average assumptions as of the end of the year are as follows:
 
                  
 2010 2009 2008 2011 2010 2009
Pension
                  
Discount rate for benefit obligations  5.46%  6.00%  6.87%  5.41%  5.46%  6.00%
Expected return on plan assets  8.15%  8.13%  8.60%  7.90%  8.15%  8.13%
Postretirement
                  
Discount rate for obligations  5.25%  6.00%  7.00%  5.00%  5.25%  6.00%
Initial health care trend rate  8.25%  8.25%  9.00%  8.25%  8.25%  8.25%
Ultimate health care trend rate  4.50%  4.50%  4.50%  4.50%  4.50%  4.50%
 
Estimated sensitivities to annual net periodic pension cost are as follows: a 50 basis point50-basis-point reduction in the discount rate would increase expense by approximately $12$14 million; a 50 basis point50-basis-point reduction in the estimated return on assets assumption would increase expense by approximately $10$12 million. A one percentage pointone-percentage-point increase in assumed health care costs would increase postretirement service and interest cost by approximately $1 million.
 
Net periodic pension and postretirement expense is expected to increase to approximately $100$103 million in 20112012 primarily due to a reduction in the discount rate for benefit obligations and increased amortization of unrecognized losses.
 
The company contributed $100 million to U.S. pension plans in 2011. Given the adverse impact of declining financial markets on the funding levels of the plans, the company contributed $260 million to a U.S. plan in 2010. The company made a voluntary contribution of $70Contributions tonon-U.S. plans were $44 million in 2008 to a U.S. plan. Contributions to international plans were2011, $24 million in 2010, and $13 million in 2009, and $8 million in 2008.2009. The company contributed $100$55 million to U.S. plans in the first quarter of 2011.2012. Additional contributions to U.S. plans are not expected in 2011.2012. Contributions tonon-U.S. plans are expected to be approximately $43$10 million in 2011.2012.
 
See also Note 11 to the Consolidated Financial Statements for additional information on pension and postretirement expenses.
 
Income taxes — The effective tax rate reflects statutory tax rates, tax planning opportunities available in the various jurisdictions in which the company operates and management’s estimate of the ultimate outcome of various tax audits and issues. Significant judgment is required in determining the effective tax rate and in evaluating tax positions. Income taxes are recorded based on amounts refundable or payable in the current year and include the effect of deferred taxes. Deferred tax assets and liabilities are recognized for the future impact of differences between the financial statement carrying amounts of assets and liabilities and their respective tax bases, as well as for operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those differences are expected to be recovered or settled. Valuation allowances are established for deferred tax assets when it is more likely than not that a tax benefit will not be realized.


31


At the beginning of fiscal 2008, the company adopted revised accounting guidance related to accounting for uncertainty in income taxes. Upon adoption, the company recognized a cumulative-effect adjustment of $6 million as an increase in the liability for unrecognized tax benefits, including interest and penalties, and a reduction in retained earnings. Prior to the adoption, tax reserves were established to reflect the probable outcome of known tax contingencies. As of August 1, 2010, the liability for unrecognized tax benefits, including interest and penalties, was $45 million.
 
See also Notes 1 and 12 to the Consolidated Financial Statements for further discussion on income taxes.


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Recent Accounting Pronouncements
 
In addition to the guidance related to the calculation of earnings per share described in “Basis of Presentation” and in Note 9 to the Consolidated Financial Statements, recent accounting pronouncements are as follows:
 
In December 2007, the FASBFinancial Accounting Standards Board (FASB) issued authoritative guidance which establishes accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. It requires a noncontrolling interest in a subsidiary, which was formerly known as minority interest, to be classified as a separate component of total equity in the consolidated financial statements. The company retrospectively adopted the new noncontrolling interest guidance in the first quarter of fiscal 2010. The adoption did not have a material impact on the financial statements. See Note 10 to the Consolidated Financial Statements for additional information.
In June 2009, the FASB issued authoritative guidance that changed the consolidation model for variable interest entities. The provisions were effective for the first quarter of fiscal 2011. The adoption did not have a material impact on the company’s consolidated financial statements.
 
In January 2010, the FASB issued additional authoritative guidance related to fair value measurements and disclosures. The guidance requires disclosure of details of significant transfers in and out of Level 1 and Level 2 fair value measurements. Level 1 fair value measurements are based on unadjusted quoted market prices. Level 2 fair value measurements are based on significant inputs, other than Level 1, that are observable for the asset/liability through corroboration with observable market data. The guidance also clarifies the existing disclosure requirements for the level of disaggregation of fair value measurements and the disclosures on inputs and valuation techniques. The company adopted these provisions in the third quarter of fiscal 2010. The adoption did not have a material impact on the consolidated financial statements. In addition, the guidance requires a gross presentation of the activity within the Level 3 roll forward, separately presenting information about purchases, sales, issuances and settlements. The roll forward information must be provided by the company for the first quarter of fiscal 2012, as the provision is effective for annual reporting periods beginning after December 15, 2010 and for interim reporting periods within those years.
 
In June 2009,November 2010, the FASB issued additional authoritative guidance that changedclarifying the consolidation modelrequired disclosures of supplementary pro forma information for variable interest entities.business combinations. The provisions areguidance is effective prospectively for business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2010.
In December 2010, the FASB issued additional authoritative guidance on accounting for goodwill. The guidance clarifies the impairment test for reporting units with zero or negative carrying amounts. The guidance is effective for the first quarter of fiscal years and interim periods within those years beginning after December 15, 2011. The adoption iscompany does not expectedexpect the adoption to have a material impact on the company’s consolidated financial statements.
In May 2011, the FASB issued further additional authoritative guidance related to fair value measurements and disclosures. The new guidance results in a consistent definition of fair value and common requirements for measurement of and disclosure about fair value between accounting principles generally accepted in the United States (U.S. GAAP) and International Financial Reporting Standards (IFRS). The guidance is effective for fiscal years and interim reporting periods within those years beginning after December 15, 2011. The company is assessing the impact of the guidance.
In June 2011, the FASB issued authoritative guidance requiring entities to present net income and other comprehensive income (OCI) in one continuous statement or two separate, but consecutive, statements of net income and comprehensive income. The option to present items of OCI in the statement of changes in equity has been eliminated. The new requirements are effective for annual reporting periods beginning after December 15, 2011 and for interim reporting periods within those years.
 
See also Note 2 to the Consolidated Financial Statements for further discussion on new accounting standards.


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Cautionary Factors That May Affect Future Results
 
This Report contains “forward-looking” statements that reflect the company’s current expectations regarding future results of operations, economic performance, financial condition and achievements of the company. The company tries, wherever possible, to identify these forward-looking statements by using words such as “anticipate,” “believe,” “estimate,” “expect,” “will”“will,” and similar expressions. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements reflect the company’s current plans and expectations and are based on information currently available to it. They rely on a number of assumptions regarding future events and estimates which could be inaccurate and which are inherently subject to risks and uncertainties.
 
The company wishes to caution the reader that the following important factors and those important factors described in Part 1,I, Item 1A and elsewhere in the commentary, or in theother Securities and Exchange Commission


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filings of the company, could affect the company’s actual results and could cause such results to vary materially from those expressed in any forward-looking statements made by, or on behalf of, the company:
 
 • the impact of strong competitive response to the company’s efforts to leverage its brand power with product innovation, promotional programs and new advertising, and of changes in consumer demand for the company’s products;
 
 • the risks in the marketplace associated with trade and consumer acceptance of product improvements, shelving initiatives, new product introductions, and pricing and promotional strategies;
 
 • the company’s ability to achieve sales and earnings guidance, which is based on assumptions about sales volume, product mix, the development and success of new products, the impact of marketing, promotional and pricing actions, product costs and currency;
 
 • the company’s ability to realize projected cost savings and benefits;
 
 • the company’s ability to successfully manage changes to its business processes, including selling, distribution, manufacturing, information management systems and the integration of acquisitions;
 
 • the increased significance of certain of the company’s key trade customers;
 
 • the impact of inventory management practices by the company’s trade customers;
 
 • the impact of fluctuations in the supply and inflation in energy, raw and packaging materials cost;
 
 • the impact associated with portfolio changes and completion of acquisitions and divestitures;
 
 • the uncertainties of litigation described from time to time in the company’s Securities and Exchange Commission filings;
 
 • the impact of changes in currency exchange rates, tax rates, interest rates, debt and equity markets, inflation rates, economic conditions and other external factors; and
 
 • the impact of unforeseen business disruptions in one or more of the company’s markets due to political instability, civil disobedience, armed hostilities, natural disasters or other calamities.
 
This discussion of uncertainties is by no means exhaustive but is designed to highlight important factors that may impact the company’s outlook. The company disclaims any obligation or intent to update forward-looking statements made by the company in order to reflect new information, events or circumstances after the date they are made.
 
Item 7A.  Quantitative and Qualitative Disclosures about Market Risk
 
The information presented in the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations and Financial Condition — Market Risk Sensitivity” is incorporated herein by reference.


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Item 8.  Financial Statements and Supplementary Data
 
CAMPBELL SOUP COMPANY
 
Consolidated Statements of Earnings
 
                        
 2010
 2009
 2008
  2011 2010 2009 
 52 Weeks 52 Weeks 53 Weeks  (Millions, except per share amounts) 
 (Millions, except per share amounts) 
Net Sales
 $7,676  $7,586  $7,998 
Net sales
 $7,719  $7,676  $7,586 
              
Costs and expenses                        
Cost of products sold  4,526   4,558   4,827   4,616   4,526   4,558 
Marketing and selling expenses  1,058   1,077   1,162   1,007   1,058   1,077 
Administrative expenses  605   591   608   612   605   591 
Research and development expenses  123   114   115   129   123   114 
Other expenses / (income)  4   61   13   13   4   61 
Restructuring charges  12      175   63   12    
              
Total costs and expenses  6,328   6,401   6,900   6,440   6,328   6,401 
              
Earnings Before Interest and Taxes
  1,348   1,185   1,098 
Earnings before interest and taxes
  1,279   1,348   1,185 
Interest expense  112   110   167   122   112   110 
Interest income  6   4   8   11   6   4 
              
Earnings before taxes  1,242   1,079   939   1,168   1,242   1,079 
Taxes on earnings  398   347   268   366   398   347 
              
Earnings from continuing operations  844   732   671   802   844   732 
Earnings from discontinued operations     4   494         4 
              
Net Earnings
 $844  $736  $1,165 
Net earnings
  802   844   736 
Less: Net earnings (loss) attributable to noncontrolling interests  (3)      
       
Net earnings attributable to Campbell Soup Company
 $805  $844  $736 
              
Per Share — Basic
                        
Earnings from continuing operations $2.44  $2.05  $1.77 
Earnings from discontinued operations     .01   1.30 
Earnings from continuing operations attributable to Campbell Soup Company $2.44  $2.44  $2.05 
Earnings from discontinued operations attributable to Campbell Soup Company        0.01 
              
Net Earnings
 $2.44  $2.06  $3.06 
Net earnings attributable to Campbell Soup Company
 $2.44  $2.44  $2.06 
              
Weighted average shares outstanding — basic  340   352   373   326   340   352 
              
Per Share — Assuming Dilution
                        
Earnings from continuing operations $2.42  $2.03  $1.75 
Earnings from discontinued operations     .01   1.28 
Earnings from continuing operations attributable to Campbell Soup Company $2.42  $2.42  $2.03 
Earnings from discontinued operations attributable to Campbell Soup Company        0.01 
              
Net Earnings
 $2.42  $2.05  $3.03 
Net earnings attributable to Campbell Soup Company
 $2.42  $2.42  $2.05 
              
Weighted average shares outstanding — assuming dilution  343   354   377   329   343   354 
              
 
The sum of individual per share amounts does not equal due to rounding.
 
See accompanying Notes to Consolidated Financial Statements.


34


CAMPBELL SOUP COMPANY
 
Consolidated Balance Sheets
 
                
 August 1,
 August 2,
  July 31,
 August 1,
 
 2010 2009  2011 2010 
 (Millions, except per share amounts)  (Millions, except per share amounts) 
Current Assets
        
Current assets
        
Cash and cash equivalents $254  $51  $484  $254 
Accounts receivable  512   528   560   512 
Inventories  724   824   767   724 
Other current assets  197��  148   152   197 
          
Total current assets  1,687   1,551   1,963   1,687 
          
Plant Assets, Net of Depreciation
  2,051   1,977 
Plant assets, net of depreciation  2,103   2,051 
Goodwill
  1,919   1,901   2,133   1,919 
Other Intangible Assets, Net of Amortization
  509   522 
Other Assets
  110   105 
Other intangible assets, net of amortization  527   509 
Other assets  136   110 
          
Total assets $6,276  $6,056  $6,862  $6,276 
          
Current Liabilities
        
Current liabilities
        
Short-term borrowings $835  $378  $657  $835 
Payable to suppliers and others  545   569   585   545 
Accrued liabilities  560   579   619   560 
Dividend payable  95   88   95   95 
Accrued income taxes  30   14   33   30 
          
Total current liabilities  2,065   1,628   1,989   2,065 
          
Long-Term Debt
  1,945   2,246 
Deferred Taxes
  258   237 
Other Liabilities
  1,079   1,214 
Long-term debt  2,427   1,945 
Deferred taxes  367   258 
Other liabilities  983   1,079 
          
Total liabilities  5,347   5,325   5,766   5,347 
          
Campbell Soup Company Shareowners’ Equity
        
Campbell Soup Company shareowners’ equity
        
Preferred stock; authorized 40 shares; none issued            
Capital stock, $.0375 par value; authorized 560 shares; issued 542 shares  20   20   20   20 
Additional paid-in capital  341   332   331   341 
Earnings retained in the business  8,760   8,288   9,185   8,760 
Capital stock in treasury, at cost  (7,459)  (7,194)  (8,021)  (7,459)
Accumulated other comprehensive loss  (736)  (718)  (427)  (736)
          
Total Campbell Soup Company shareowners’ equity  926   728   1,088   926 
Noncontrolling interest  3   3 
Noncontrolling interests  8   3 
          
Total equity  929   731   1,096   929 
          
Total liabilities and equity $6,276  $6,056  $6,862  $6,276 
          
 
See accompanying Notes to Consolidated Financial Statements.


35


CAMPBELL SOUP COMPANY
 
Consolidated Statements of Cash Flows
 
                        
 2010 2009 2008  2011 2010 2009 
 (Millions)  (Millions) 
Cash Flows from Operating Activities:
            
Cash flows from operating activities:
            
Net earnings $844  $736  $1,165  $802  $844  $736 
Adjustments to reconcile net earnings to operating cash flow                        
Impairment charge     67            67 
Restructuring charges  12      175   63   12    
Stock-based compensation  88   84   88   87   88   84 
Depreciation and amortization  251   264   294   268   251   264 
Deferred income taxes  54   144   29   46   54   144 
Gain on sale of business        (698)
Other, net  99   57   46   108   99   57 
Changes in working capital                        
Accounts receivable  21   27   (53)  (15)  21   27 
Inventories  105   (14)  (91)  (14)  105   (14)
Prepaid assets  (9)  28   (22)  19   (9)  28 
Accounts payable and accrued liabilities  (34)  (125)  23   (26)  (34)  (125)
Pension fund contributions  (284)  (13)  (78)  (144)  (284)  (13)
Payments for hedging activities  (20)  (44)  (65)
Receipts from/(payments of) hedging activities  3   (20)  (44)
Other  (70)  (45)  (47)  (55)  (70)  (45)
              
Net Cash Provided by Operating Activities
  1,057   1,166   766 
Net cash provided by operating activities
  1,142   1,057   1,166 
              
Cash Flows from Investing Activities:
            
Cash flows from investing activities:
            
Purchases of plant assets  (315)  (345)  (298)  (272)  (315)  (345)
Sales of plant assets  13   1   3   9   13   1 
Businesses acquired     (66)  (9)
Sale of businesses, net of cash divested     38   828 
Business acquired        (66)
Sale of business, net of cash divested        38 
Other, net  2   (6)  7   2   2   (6)
              
Net Cash Provided by (Used in) Investing Activities
  (300)  (378)  531 
Net cash used in investing activities
  (261)  (300)  (378)
              
Cash Flows from Financing Activities:
            
Cash flows from financing activities:
            
Net short-term borrowings (repayments)  (265)  (320)  58   495   (265)  (320)
Long-term borrowings (repayments)  400   600   (181)
Long-term borrowings  500   400   600 
Repayments of notes payable     (300)     (700)     (300)
Dividends paid  (365)  (350)  (329)  (378)  (365)  (350)
Treasury stock purchases  (472)  (527)  (903)  (728)  (472)  (527)
Treasury stock issuances  139   72   47   96   139   72 
Excess tax benefits on stock-based compensation  11   18   8   11   11   18 
Contribution from noncontrolling interest  10       
Other, net  (4)  (7)     (6)  (4)  (7)
              
Net Cash Used in Financing Activities
  (556)  (814)  (1,300)
Net cash used in financing activities
  (700)  (556)  (814)
              
Effect of Exchange Rate Changes on Cash
  2   (4)  13 
Effect of exchange rate changes on cash
  49   2   (4)
              
Net Change in Cash and Cash Equivalents
  203   (30)  10 
Cash and Cash Equivalents — beginning of period
  51   81   71 
Net change in cash and cash equivalents
  230   203   (30)
Cash and cash equivalents — beginning of period
  254   51   81 
              
Cash and Cash Equivalents — end of period
 $254  $51  $81 
Cash and cash equivalents — end of period
 $484  $254  $51 
              
 
See accompanying Notes to Consolidated Financial Statements.


36


CAMPBELL SOUP COMPANY
 
Consolidated Statements of Equity
 
                                                                        
 Campbell Soup Company Shareowners’ Equity      Campbell Soup Company Shareowners’ Equity     
           Earnings
 Accumulated
                Earnings
 Accumulated
     
 Capital Stock Additional
 Retained
 Other
      Capital Stock Additional
 Retained
 Other
     
 Issued In Treasury Paid-in
 in
 Comprehensive
 Noncontrolling
 Total
  Issued In Treasury Paid-in
 in the
 Comprehensive
 Noncontrolling
 Total
 
 Shares Amount Shares Amount Capital the Business Income (Loss) Interest Equity  Shares Amount Shares Amount Capital Business Income (Loss) Interests Equity 
 (Millions, except per share amounts)  (Millions, except per share amounts) 
Balance at July 29, 2007  542  $20   (163) $(6,015) $331  $7,082  $(123) $3  $1,298 
                   
Comprehensive income (loss)                                    
Net earnings                      1,165          1,165 
Foreign currency translation adjustments, net of tax                          112      112 
Cash-flow hedges, net of tax                          11       11 
Pension and postretirement benefits, net of tax                          (136)      (136)
       
Other comprehensive income (loss)                          (13)     (13)
       
Total comprehensive income (loss)                                  1,152 
   
Impact of adoption of accounting for uncertainty in income taxes                      (6)          (6)
Dividends ($.88 per share)                      (332)          (332)
Treasury stock purchased          (26)  (903)                  (903)
Treasury stock issued under management incentive and stock option plans          3   106   6               112 
                   
Balance at August 3, 2008  542   20   (186)  (6,812)  337   7,909   (136)  3   1,321   542  $20   (186) $(6,812) $337  $7,909  $(136) $3  $1,321 
                                      
Comprehensive income (loss)                                                                        
Net earnings                      736          736 
Net earnings (loss)                      736          736 
Foreign currency translation adjustments, net of tax                          (148)     (148)                          (148)     (148)
Cash-flow hedges, net of tax                          (25)      (25)                          (25)      (25)
Pension and postretirement benefits, net of tax                          (409)      (409)                          (409)      (409)
              
Other comprehensive income (loss)                          (582)     (582)                          (582)     (582)
              
Total comprehensive income (loss)                                  154                                   154 
      
Dividends ($1.00 per share)                      (357)          (357)                      (357)          (357)
Treasury stock purchased          (17)  (527)                  (527)          (17)  (527)                  (527)
Treasury stock issued under management incentive and stock option plans          4   145   (5)              140           4   145   (5)              140 
                                      
Balance at August 2, 2009  542   20   (199)  (7,194)  332   8,288   (718)  3   731   542   20   (199)  (7,194)  332   8,288   (718)  3   731 
                                      
Comprehensive income (loss)
                                                                        
Net earnings
                      844          844 
Net earnings (loss)                      844          844 
Foreign currency translation adjustments, net of tax
                          39      39                           39      39 
Cash-flow hedges, net of tax
                          2       2                           2       2 
Pension and postretirement benefits, net of tax
                          (59)      (59)                          (59)      (59)
              
Other comprehensive income (loss)
                          (18)     (18)                          (18)     (18)
              
Total comprehensive income (loss)
                                  826                                   826 
      
Dividends ($1.075 per share)
                      (372)          (372)                      (372)          (372)
Treasury stock purchased
          (14)  (472)                  (472)          (14)  (472)                  (472)
Treasury stock issued under management incentive and stock option plans
          7   207   9               216           7   207   9               216 
                                      
Balance at August 1, 2010
  542  $20   (206) $(7,459) $341  $8,760  $(736) $3  $929   542   20   (206)  (7,459)  341   8,760   (736)  3   929 
                                      
Contribution from noncontrolling interest
                              8   8 
Comprehensive income (loss)
                                    
Net earnings (loss)
                      805       (3)  802 
Foreign currency translation adjustments, net of tax
                          264      264 
Cash-flow hedges, net of tax
                          (2)      (2)
Pension and postretirement benefits, net of tax
                          47       47 
       
Other comprehensive income (loss)
                          309      309 
       
Total comprehensive income (loss)
                                  1,111 
   
Dividends ($1.145 per share)
                      (380)          (380)
Treasury stock purchased
          (21)  (728)                  (728)
Treasury stock issued under management incentive and stock option plans
          5   166   (10)              156 
                   
Balance at July 31, 2011
  542  $20   (222) $(8,021) $331  $9,185  $(427) $8  $1,096 
                   
 
See accompanying Notes to Consolidated Financial Statements.


37


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(currency in millions, except per share amounts)
 
1.  Summary of Significant Accounting Policies
 
Campbell Soup Company, together with its subsidiaries (the company), is a global manufacturer and marketer of high-quality, branded convenience food products.
Basis of Presentation — The consolidated financial statements include the accounts of the company and its majority-owned subsidiaries.entities in which the company maintains a controlling financial interest. Intercompany transactions are eliminated in consolidation. Certain amounts in prior-year financial statements were reclassified to conform to the current-year presentation. The company’s fiscal year ends on the Sunday nearest July 31. There were 52 weeks in 2011, 2010 and 2009, and 53 weeks in 2008.2009.
 
On March 18, 2008, the company completed the saleUse of its Godiva Chocolatier business for $850, pursuantEstimates — Generally accepted accounting principles require management to a Salemake estimates and Purchase Agreement dated December 20, 2007. The company has reflected theassumptions that affect assets and liabilities, contingent assets and liabilities, and revenues and expenses. Actual results of this business as discontinued operations in the consolidated statements of earnings. See Note 3 for additional information on the sale.could differ from those estimates.
 
Revenue Recognition — Revenues are recognized when the earnings process is complete. This occurs when products are shipped in accordance with terms of agreements, title and risk of loss transfer to customers, collection is probable and pricing is fixed or determinable. Revenues are recognized net of provisions for returns, discounts and allowances. Certain sales promotion expenses, such as coupon redemption costs,feature price discounts, in-store display incentives, cooperative advertising programs, new product introduction fees feature price discounts and in-store display incentives,coupon redemption costs, are classified as a reduction of sales. The recognition of costs for promotion programs involves the use of judgment related to performance and redemption estimates. Estimates are made based on historical experience and other factors. Costs are recognized either upon sale or when the incentive is offered, based on the program.
 
Cash and Cash Equivalents — All highly liquid debt instruments purchased with a maturity of three months or less are classified as cash equivalents.
 
Inventories — All inventories are valued at the lower of average cost or market.
 
Property, Plant and Equipment — Property, plant and equipment are recorded at historical cost and are depreciated over estimated useful lives using the straight-line method. Buildings and machinery and equipment are depreciated over periods not exceeding 45 years and 20 years, respectively. Assets are evaluated for impairment when conditions indicate that the carrying value may not be recoverable. Such conditions include significant adverse changes in business climate or a plan of disposal. Repairs and maintenance are charged to expense.
 
Goodwill and Intangible Assets — Goodwill and indefinite-lived intangible assets are not amortized but rather are tested at least annually for impairment. Goodwill and indefinite-lived intangible assets are also tested for impairment as events or changes in circumstances occur indicating that the carrying value may not be recoverable. Intangible assets with finite lives are amortized over the estimated useful life and are also reviewed when appropriate for possible impairment. Goodwill impairment testing first requires a comparison of the fair value of each reporting unit to the carrying value. A reporting unit is an operating segment or a component of an operating segment. If the carrying value of the reporting unit exceeds fair value, goodwill is considered impaired. The amount of the impairment is the difference between the carrying value of goodwill and the “implied” fair value, which is calculated as if the reporting unit had just been acquired and accounted for as a business combination. Impairment testing for indefinite-lived intangible assets requires a comparison between the fair value and carrying value of the asset. If carrying value exceeds the fair value, the asset is reduced to fair value. Fair values are primarily determined using discounted cash flow analyses. See Note 5 for information on goodwill and other intangible assets.
 
Derivative Financial Instruments — The company uses derivative financial instruments primarily for purposes of hedging exposures to fluctuations in foreign currency exchange rates, interest rates, commodities and equity-linked employee benefit obligations. These derivative contracts are entered into for periods consistent with the related underlying exposures and do not constitute positions independent of those exposures. The company does not enter into derivative contracts for speculative purposes and does not use leveraged instruments. The company’s derivative programs include strategies that both qualify and do not qualify for hedge accounting treatment. To


38


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
qualify for hedge accounting, the hedging relationship, both at inception of the hedge and on an ongoing basis, shall be expected to be highly effective in achieving offsetting changes in the fair value of the hedged risk during the period that the hedge is designated.
 
All derivatives are recognized on the balance sheet at fair value. OnFor derivatives that qualify for hedge accounting, on the date the derivative contract is entered into, the company designates the derivative as a hedge of the fair value of a recognized asset or liability or a firm commitment (fair-value hedge), a hedge of a forecasted transaction or of the variability of cash flows to be received or paid related to a recognized asset or liability (cash-flow hedge), or a hedge of a net investment in a foreign operation. Some derivatives may also be considered natural hedging instruments (changes in fair value act as


38


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
economic offsets to changes in fair value of the underlying hedged item) and are not designated for hedge accounting.
 
Changes in the fair value of a fair-value hedge, along with the gain or loss on the underlying hedged asset or liability (including losses or gains on firm commitments), are recorded in current-period earnings. The effective portion of gains and losses on cash-flow hedges are recorded in other comprehensive income (loss), until earnings are affected by the variability of cash flows. If the underlying hedged item ceases to exist, all changes in the fair value of the derivative are included in earnings each period until the instrument matures. If a derivative is used as a hedge of a net investment in a foreign operation, its changes in fair value, to the extent effective as a hedge, are recorded in other comprehensive income (loss). Any ineffective portion of designated hedges is recognized in current-period earnings. Changes in the fair value of derivatives that are not designated for hedge accounting are recognized in current-period earnings.
 
Cash flows from derivative contracts are included in Net cash provided by operating activities.
 
Use of EstimatesAdvertising Production Costs — Generally accepted accounting principles require managementAdvertising production costs are expensed in the period that the advertisement first takes place.
Research and Development Costs — The costs of research and development are expensed as incurred. Costs include expenditures for new product and manufacturing process innovation, and improvements to make estimatesexisting products and assumptions that affect assetsprocesses. Costs primarily consist of salaries, wages, consulting, and liabilities, contingent assetsdepreciation and liabilities,maintenance of research facilities and revenues and expenses. Actual results could differ from those estimates.equipment.
 
Income Taxes — Deferred tax assets and liabilities are recognized for the future impact of differences between the financial statement carrying amounts of assets and liabilities and their respective tax bases, as well as for operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.
 
2.  Recent Accounting Pronouncements
 
In December 2007, the Financial Accounting Standards Board (FASB) issued authoritative guidance which establishes accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. It requires a noncontrolling interest in a subsidiary, which was formerly known as minority interest, to be classified as a separate component of total equity in the consolidated financial statements. The company retrospectively adopted the new noncontrolling interest guidance in the first quarter of fiscal 2010. The adoption did not have a material impact on the financial statements. See Note 10 for additional information.
 
In December 2007, the FASB issued authoritative guidance for business combinations, which establishes the principles and requirements for how an acquirer recognizes the assets acquired, the liabilities assumed, and any noncontrolling interest in the acquiree at the acquisition date, measured at their fair values as of that date with limited exceptions. The guidance requires acquisition-related transaction costs to be expensed as incurred rather than capitalized as a component of the business combination. The provisions as revised were effective as of the first quarter of fiscal 2010 and will be applied to any business combinations entered into thereafter.


39


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
In September 2006, the FASB issued authoritative guidance for fair value measurements, which establishes a definition of fair value, provides a framework for measuring fair value and expands the disclosure requirements about fair value measurements. This guidance does not require any new fair value measurements but rather applies to all other accounting pronouncements that require or permit fair value measurements. In February 2008, the FASB issued authoritative guidance which delayed by a year the effective date for certain nonfinancial assets and liabilities. The company adopted the provisions of the guidance for financial assets and liabilities in the first quarter of fiscal 2009. The adoption did not have a material impact on the consolidated financial statements. The company adopted the remaining provisions in the first quarter of fiscal 2010 for nonfinancial assets and liabilities, including goodwill and intangible assets. The adoption likewise did not have a material impact on the consolidated financial statements. See Note 15 for additional information.
 
In June 2008, the FASB issued authoritative guidance related to the calculation of earnings per share. The guidance provides that unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of earnings per share pursuant to the two-class method. Upon adoption, a company is required to retrospectively adjust its earnings per share data (including any amounts related to interim periods, summaries of earnings and selected financial data) to conform with the new provisions. The company adopted the guidance in the first quarter of fiscal 2010. Prior periods have been restated. See Note 9 for additional information.
In December 2008, the FASB issued additional authoritative guidance related to employers’ disclosures about the plan assets of defined benefit pension or other postretirement plans. The required disclosures include a description of how investment allocation decisions are made, major categories of plan assets, valuation techniques used to measure the fair value of plan assets, the impact of measurements using significant unobservable inputs and concentrations of risk within plan assets. The disclosures about plan assets required by this additional guidance must be provided for fiscal years ending after December 15, 2009. The company adopted the provisions in fiscal 2010. See Note 11 for additional information.
In January 2010, the FASB issued additional authoritative guidance related to fair value measurements and disclosures. The guidance requires disclosure of details of significant transfers in and out of Level 1 and Level 2 fair value measurements. Level 1 fair value measurements are based on unadjusted quoted market prices. Level 2 fair


39


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
value measurements are based on significant inputs, other than Level 1, that are observable for the asset/liability through corroboration with observable market data. The guidance also clarifies the existing disclosure requirements for the level of disaggregation of fair value measurements and the disclosures on inputs and valuation techniques. The company adopted these provisions in the third quarter of fiscal 2010. The adoption did not have a material impact on the consolidated financial statements. In addition, the guidance requires a gross presentation of the activity within the Level 3 roll forward, separately presenting information about purchases, sales, issuances and settlements. The roll forward information must be provided by the company for the first quarter of fiscal 2012, as the provision is effective for annual reporting periods beginning after December 15, 2010 and for interim reporting periods within those years.
 
In June 2008, the FASB issued authoritative guidance related to the calculation of earnings per share. The guidance provides that unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of earnings per share pursuant to the two-class method. Upon adoption, a company is required to retrospectively adjust its earnings per share data (including any amounts related to interim periods, summaries of earnings and selected financial data) to conform with the new provisions. The company adopted the guidance in the first quarter of fiscal 2010. Prior periods have been restated. See Note 9 for additional information.
In June 2009, the FASB Accounting Standards Codification (Codification) was issued to become the source of authoritative U.S. generally accepted accounting principles (GAAP) to be applied by nongovernmental entities and supersede all then-existing non-Securities and Exchange Commission (SEC) accounting and reporting standards. Rules and interpretive releases of the SEC under authority of federal securities laws are also sources of authoritative GAAP for SEC registrants. All other nongrandfathered non-SEC accounting literature not included in the Codification became nonauthoritative. The Codification was effective for financial statements issued for interim and annual periods ending after September 15, 2009. The company adopted the provisions in the first quarter of fiscal 2010. The adoption did not impact the company’s consolidated financial statements.
In December 2008, the FASB issued additional authoritative guidance related to employers’ disclosures about the plan assets of defined benefit pension or other postretirement plans. The required disclosures include a description of how investment allocation decisions are made, major categories of plan assets, valuation techniques used to measure the fair value of plan assets, the impact of measurements using significant unobservable inputs and concentrations of risk within plan assets. The disclosures about plan assets required by this additional guidance must be provided for fiscal years ending after December 15, 2009. The company adopted the provisions in fiscal 2010. See Note 11 for additional information.
In June 2009, the FASB issued authoritative guidance that changed the consolidation model for variable interest entities. The provisions arewere effective for the first quarter of fiscal 2011. The adoption did not have a material impact on the company’s consolidated financial statements.
In November 2010, the FASB issued additional authoritative guidance clarifying the required disclosures of supplementary pro forma information for business combinations. The guidance is effective prospectively for business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2010.
In December 2010, the FASB issued additional authoritative guidance on accounting for goodwill. The guidance clarifies the impairment test for reporting units with zero or negative carrying amounts. The guidance is effective for fiscal years and interim periods within those years beginning after December 15, 2011. The company does not expectedexpect the adoption to have a material impact on the company’s consolidated financial statements.


40


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
In May 2011, the FASB issued further additional authoritative guidance related to fair value measurements and disclosures. The new guidance results in a consistent definition of fair value and common requirements for measurement of and disclosure about fair value between accounting principles generally accepted in the United States (U.S. GAAP) and International Financial Reporting Standards (IFRS). The guidance is effective for fiscal years and interim reporting periods within those years beginning after December 15, 2011. The company is assessing the impact of the guidance.
In June 2011, the FASB issued authoritative guidance requiring entities to present net income and other comprehensive income (OCI) in one continuous statement or two separate, but consecutive, statements of net income and comprehensive income. The option to present items of OCI in the statement of changes in equity has been eliminated. The new requirements are effective for annual reporting periods beginning after December 15, 2011 and for interim reporting periods within those years.
 
3.  Divestitures
 
Discontinued Operations
 
On March 18, 2008, the company completed the sale of its Godiva Chocolatier business for $850. The purchase price was subject to certain post-closing adjustments, which resulted in an additional $20 of proceeds. The company has reflected the results of this business as discontinued operations in the consolidated statements of earnings. The company used approximately $600 of the net proceeds to purchase company stock. The 2008 results included a $462 after-tax gain, or $1.20 per share, on the Godiva Chocolatier sale. The company recognized a $4 benefit in 2009 as a result of an adjustment to the tax liability associated with the sale.


40


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Results of the Godiva Chocolatier business were as follows:
         
  2009  2008 
 
Net sales $  —  $393 
         
Earnings from operations before taxes $  $49 
Taxes on earnings — operations     (17)
Gain on sale     698 
Tax impact from sale of business  4   (236)
         
Earnings from discontinued operations $4  $494 
         
 
Other Divestitures
In the third quarter of 2008, the company entered into an agreement to sell certain Australian salty snack food brands and assets. The transaction, which was completed on May 12, 2008, included the following salty snack brands:Cheezels,Thins,Tasty Jacks,French Fries, andKettle Chips, certain other assets and the assumption of liabilities. Proceeds of the sale were nominal. The business was historically included in the Baking and Snacking segment and had annual net sales of approximately $150. In connection with this transaction, the company recognized a pre-tax loss of $120 ($64 after tax or $.17 per share). This charge was included in the Restructuring charges on the Statements of Earnings in 2008. See also Note 7. The terms of the agreement required the company to provide a loan facility to the buyer of AUD $10, or approximately USD $9. The facility was drawn down in AUD $5 increments in 2009. Borrowings under the facility are to be repaid five years after the closing date.
 
In July 2008, the company entered into an agreement to sell its sauce and mayonnaise business comprised of products sold under theLesieurbrand in France. The company recorded a pre-tax impairment charge of $2 to adjust the net assets to estimated realizable value in 2008. The sale was completed on September 29, 2008 and resulted in $36 of proceeds. The purchase price was subject to working capital and other post-closing adjustments, which resulted in an additional $6 of proceeds. The business was historically included in the International Soup, SaucesSimple Meals and Beverages segment and had annual net sales of approximately $70.segment.
 
The company has provided certain indemnifications in connection with the divestitures. As of August 1, 2010, knownKnown exposures related to such matters are not material.
 
4.  Comprehensive Income
 
Total comprehensive income is comprised of net earnings, net foreign currency translation adjustments, pension and postretirement benefit adjustments (see Note 11), and net unrealized gains and losses on cash-flow hedges (see Note 14). Total comprehensive income for the twelve months ended July 31, 2011, August 1, 2010, and August 2, 2009 was $1,111, $826, and August 3, 2008 was $826, $154, and $1,152, respectively.
 
The components of Accumulated other comprehensive income (loss), as reflected in the Statements of Equity, consisted of the following:
 
                
 2010 2009  2011 2010 
Foreign currency translation adjustments, net of tax(1) $132  $93  $396  $132 
Cash-flow hedges, net of tax(2)  (18)  (20)  (20)  (18)
Unamortized pension and postretirement benefits, net of tax(3):                
Net actuarial loss  (856)  (787)  (809)  (856)
Prior service (cost)/credit  6   (4)
Prior service credit  6   6 
          
Total Accumulated other comprehensive loss $(736) $(718) $(427) $(736)
          


41


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
 
(1)Includes a tax expense of $4 in 2011 and a tax benefit of $1 in 2010 and a tax expense of $7 in 2009.2010. The amount related to noncontrolling interests was not material.


41


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
(2)Includes a tax benefit of $11 in 2011 and $10 in 2010 and $11 in 2009.2010.
 
(3)Includes a tax benefit of $459 in 2011 and $489 in 2010 and $442 in 2009.2010.
 
5.  Goodwill and Intangible Assets
 
The following table shows the changes in the carrying amount of goodwill by business segment:
 
                                            
 U.S.
   International
 North
    U.S.
   Global
 International
 North
   
 Soup, Sauces
 Baking and
 Soup, Sauces
 America
    Simple
 U.S.
 Baking and
 Simple Meals
 America
   
 and Beverages Snacking and Beverages Foodservice Total  Meals Beverages Snacking and Beverages Foodservice Total 
Balance at August 3, 2008 $434  $744  $674  $146  $1,998 
Acquisition(1)     30         30 
Foreign currency translation adjustment     (74)  (53)     (127)
           
Balance at August 2, 2009 $434  $700  $621  $146  $1,901  $322  $112  $700  $621  $146  $1,901 
           
Foreign currency translation adjustment
     54   (36)     18         54   (36)     18 
                        
Balance at August 1, 2010
 $434  $754  $585  $146  $1,919  $322  $112  $754  $585  $146  $1,919 
                        
Foreign currency translation adjustment
        160   54      214 
             
Balance at July 31, 2011
 $322  $112  $914  $639  $146  $2,133 
             
(1)In May 2009, the company acquired Ecce Panis, Inc. for $66. See Note 8 for additional information.
 
The following table sets forth balance sheet information for intangible assets, excluding goodwill, subject to amortization and intangible assets not subject to amortization:
 
                
 2010 2009  2011 2010 
Intangible Assets:                
Non-amortizable intangible assets
 $496  $508  $515  $496 
Amortizable intangible assets  21   21   21   21 
          
  517   529   536   517 
Accumulated amortization  (8)  (7)  (9)  (8)
          
Total net intangible assets $509  $522  $527  $509 
          
 
Non-amortizable intangible assets consist of trademarks.trademarks, which mainly includePace, Royco, Liebig, Blå BandandTouch of Taste. Amortizable intangible assets consist substantially of process technology and customer intangibles.
 
Amortization was less than $1 in 2011, 2010, 2009, and 2008.2009. The estimated aggregated amortization expense for each of the five succeeding fiscal years is less than $1 per year. Asset useful lives range from ten to twenty years.
 
In 2011, as part of the company’s annual review of intangible assets, an impairment charge of $3 was recognized related to theHeisse Tassetrademark used in the International Simple Meals and Beverages segment. The trademark was determined to be impaired as a result of a decrease in the fair value of the brand, resulting from reduced expectations for future sales and discounted cash flows. The impairment charge was recorded in Other expenses/(income) in the Consolidated Statements of Earnings. As of July 2011, certain European trademarks have a carrying value of approximately $100, which approximates fair value. Fair value is determined based on discounted cash flow analyses that include significant management assumptions such as revenue growth rates, weighted average cost of capital, and assumed royalty rates. Actual cash flows could differ from management’s estimates due to changes in business performance, operating performance, and economic conditions. Holding all other assumptions constant, a 100-basis-point increase in the weighted average cost of capital would reduce fair value of all trademarks and result in impairment charges of approximately $21.


42


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
In 2009, as part of the company’s annual review of intangible assets, an impairment charge of $67 was recognized related to certain European trademarks primarily in Germany and the Nordic region, used in the International Soup, SaucesSimple Meals and Beverages segment.segment, includingHeisse Tasse,Blå BandandRoyco. The trademarks were determined to be impaired as a result of a decrease in the fair value of the brands, resulting from reduced expectations for discounted cash flows in comparison to prior year.flows. The reduction was due in part to a deterioration in market conditions and an increase in the weighted average cost of capital. The impairment charge was recorded in Other expenses/(income) in the Consolidated Statements of Earnings.
 
In May 2009, the company acquired Ecce Panis, Inc. Intangible assets from the acquisition totaled $16. See Note 8 for additional information.
 
In 2008, the company recognized an impairment charge of $4 related to the performance of certain trademarks used in the International Soup, Sauces and Beverages segment.


42


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
6.  Business and Geographic Segment Information
 
Campbell Soup Company, togetherCommencing with its consolidated subsidiaries, is a global manufacturer and marketerthe fourth quarter of high-quality, branded convenience food products. Thefiscal 2011, the company manages and reports the results of operations in the following reportable segments: U.S. Soup, Sauces and Beverages,Simple Meals; U.S. Beverages; Global Baking and Snacking,Snacking; International Soup, SaucesSimple Meals and Beverages,Beverages; and North America Foodservice. Segment results of prior periods were modified to conform to the current presentation. The company has ten operating segments based on product type and geographic location and has aggregated the operating segments into the appropriate reportable segment based on similar economic characteristics; products; production processes; types or classes of customers; distribution methods; and regulatory environment. The segments are discussed in greater detail below.
 
The U.S. Simple Meals segment aggregates the following operating segments: U.S. Soup Sauces and Beverages segment comprises the U.S. Sauces. The U.S. Soup retail business includingincludes the following products:Campbell’scondensed andready-to-serve soups; andSwansonbroth stocks and canned poultry;stocks. The U.S. Sauces retail business includes the following products:Pregopasta sauce;PaceMexican sauce;Campbell’sSwansoncanned poultry; andCampbell’s canned gravies, pasta gravies, and beans;beans.
The U.S. Beverages segment represents the U.S. retail beverages business, including the following products:V8 vegetable juices;V8 V-Fusionjuices and beverages;V8 Splashjuice drinks; andCampbell’stomato juice.
 
The Global Baking and Snacking segment includesaggregates the following businesses:operating segments:Pepperidge Farmcookies, crackers, bakery and frozen products in U.S. retail; andArnott’sbiscuits in Australia and Asia Pacific. In May 2008, the company sold certain salty snack food brands and assets in Australia, which historically were included in this segment. See Note 3 for information on the sale.
 
The International Soup, SaucesSimple Meals and Beverages segment includesaggregates the soup, saucesimple meals and beverage businessesbeverages operating segments outside of the United States, including Europe, Latin America, the Asia Pacific region as well as the emerging markets of Russia and China and the retail business in Canada. See Note 3 for information on the sale of the sauce and mayonnaise business comprised of products sold under theLesieurbrand in France. This business was historically included in this segment.
 
The North America Foodservice segment represents the distribution of products such as soup, specialty entrees, beverage products, other prepared foods and Pepperidge Farm products through various food service channels in the United States and Canada.
 
AccountingThe company’s accounting policies for measuring segment assets and earnings before interest and taxes are substantially consistent with those described in Note 1. The company evaluates segment performance before interest, taxes, and taxes.beginning in fiscal 2011, costs associated with restructuring activities. Segment operating earnings of prior periods were modified to conform to the current presentation. The manufacturing, warehousing, distribution and selling activities of the company’s U.S. retail business are operated as an integrated platform in order to maximize efficiency and productivity. As a result, assets and capital expenditures of the U.S. Simple Meals and U.S. Beverages are not discretely maintained. Depreciation expense associated with the integrated operations, however, is allocated to the U.S. Simple Meals and U.S. Beverages segments based on production hours. North America Foodservice products are principally produced by the tangible assets of the company’s other segments, except for refrigerated soups, which are produced in a separate facility, and certain other products, which are produced under contract manufacturing agreements. Tangible assets of the company’s other segments are not allocated to the North America Foodservice operations. Depreciation, however, is allocated to North America Foodservice based on production hours.


43


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The company’s largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 18%17% of consolidated net sales in 2011 and 18% in 2010 and 2009, and 16% in 2008.2009. All of the company’s segments sold products to Wal-Mart Stores, Inc. or its affiliates.
 
Business Segments
 
                        
 2010 2009 2008  2011 2010 2009 
Net sales                        
U.S. Soup, Sauces and Beverages $3,700  $3,784  $3,674 
Baking and Snacking  1,975   1,846   2,058 
International Soup, Sauces and Beverages  1,423   1,357   1,610 
U.S. Simple Meals $2,751  $2,938  $3,049 
U.S. Beverages  759   762   735 
Global Baking and Snacking  2,156   1,975   1,846 
International Simple Meals and Beverages  1,463   1,423   1,357 
North America Foodservice  578   599   656   590   578   599 
              
Total $7,676  $7,586  $7,998  $7,719  $7,676  $7,586 
              
    
    
 2011 2010 2009(3) 
Earnings before interest and taxes            
U.S. Simple Meals $657  $737  $749 
U.S. Beverages  182   206   178 
Global Baking and Snacking  355   322   265 
International Simple Meals and Beverages  185   161   69 
North America Foodservice  82   55   53 
Corporate(1)  (119)  (121)  (107)
Restructuring charges and related costs(2)  (63)  (12)  (22)
       
Total $1,279  $1,348  $1,185 
       
    
    
 2011 2010 2009 
Depreciation and Amortization            
U.S. Simple Meals $87  $86  $86 
U.S. Beverages  20   21   15 
Global Baking and Snacking  82   75   71 
International Simple Meals and Beverages  42   35   41 
North America Foodservice  13   13   28 
Corporate(1)  24   21   23 
       
Total $268  $251  $264 
       
    
 2011 2010 2009 
Capital Expenditures            
U.S. Simple Meals and U.S. Beverages $126  $139  $177 
Global Baking and Snacking  73   81   58 
International Simple Meals and Beverages  36   26   34 
North America Foodservice  3   3   17 
Corporate(1)  34   66   59 
       
Total $272  $315  $345 
       


4344


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
             
  2010(2)  2009(3)  2008(4) 
 
Earnings before interest and taxes            
U.S. Soup, Sauces and Beverages $943  $927  $891 
Baking and Snacking  322   262   120 
International Soup, Sauces and Beverages  161   69   179 
North America Foodservice  43   34   40 
Corporate(1)  (121)  (107)  (132)
             
Total $1,348  $1,185  $1,098 
             
             
  2010  2009  2008 
 
Depreciation and Amortization            
U.S. Soup, Sauces and Beverages $107  $101  $94 
Baking and Snacking  75   71   81 
International Soup, Sauces and Beverages  35   41   47 
North America Foodservice  13   28   27 
Corporate(1)  21   23   28 
Discontinued Operations        17 
             
Total $251  $264  $294 
             
             
  2010  2009  2008 
 
Capital Expenditures            
U.S. Soup, Sauces and Beverages $139  $177  $132 
Baking and Snacking  81   58   65 
International Soup, Sauces and Beverages  26   34   46 
North America Foodservice  3   17   7 
Corporate(1)  66   59   33 
Discontinued Operations        15 
             
Total $315  $345  $298 
             
                        
 2010 2009 2008  2011 2010 2009 
Segment Assets                        
U.S. Soup, Sauces and Beverages $2,146  $2,168  $2,039 
Baking and Snacking  1,710   1,628   1,704 
International Soup, Sauces and Beverages  1,396   1,474   1,800 
U.S. Simple Meals and U.S. Beverages $2,129  $2,146  $2,168 
Global Baking and Snacking  1,982   1,710   1,628 
International Simple Meals and Beverages  1,539   1,396   1,474 
North America Foodservice  360   377   386   350   360   377 
Corporate(1)  664   409   545   862   664   409 
              
Total $6,276  $6,056  $6,474  $6,862  $6,276  $6,056 
              
 
 
(1)Represents unallocated corporate expenses and unallocated assets, including corporate offices, deferred income taxes and prepaid pension assets.
 
(2)Earnings before interest and taxes of the North America Foodservice segment included a $12 restructuring charge. See Note 7 for additional information.

44


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
(3)Earnings before interest and taxes by segment included restructuring-related costs of $3 in Baking and Snacking and $19 in North America Foodservice. See Note 7 for additional information. Earnings before interest and taxes of the International Soup, SaucesSimple Meals and Beverages segment included a $67 impairment charge on certain European trademarks. See Note 5 for additional information.
(4)Earnings before interest and taxes by segment included the effect of a 2008 restructuring charge and related costs of $182 as follows: Baking and Snacking — $144, International Soup, Sauces and Beverages — $9, and North America Foodservice — $29. See Note 7 for additional information.
The company’s global net sales based on product categories are as follows:
             
  2011  2010  2009 
 
Net sales            
Simple Meals $4,437  $4,594  $4,674 
Baked Snacks  2,321   2,129   1,995 
Beverages  961   953   917 
             
Total $7,719  $7,676  $7,586 
             
Simple meals include condensed andready-to-serve soups, broths and sauces. Baked snacks include cookies, crackers, biscuits and other baked products.
 
Geographic Area Information
 
Information about operations in different geographic areas is as follows:
 
             
  2010  2009  2008 
 
Net sales            
United States $5,436  $5,548  $5,448 
Europe  601   608   770 
Australia/Asia Pacific  978   816   1,074 
Other countries  661   614   706 
             
Total $7,676  $7,586  $7,998 
             
             
  2010(2)  2009(3)  2008(4) 
 
Earnings before interest and taxes            
United States $1,160  $1,118  $1,080 
Europe  38   (36)  42 
Australia/Asia Pacific  155   105   (17)
Other countries  116   105   125 
             
Segment earnings before interest and taxes  1,469   1,292   1,230 
Corporate(1)  (121)  (107)  (132)
             
Total $1,348  $1,185  $1,098 
             
                        
 2010 2009 2008  2011 2010 2009 
Identifiable assets            
Net sales            
United States $5,309  $5,436  $5,548 
Europe  596   601   608 
Australia/Asia Pacific  1,138   978   816 
Other countries  676   661   614 
       
Total $7,719  $7,676  $7,586 
       
    
    
 2011 2010 2009 
Long-lived assets            
United States $2,865  $3,079  $2,899  $1,281  $1,279  $1,388 
Europe  948   994   1,283   102   104   119 
Australia/Asia Pacific  1,465   1,205   1,340   384   326   283 
Other countries  385   369   407   109   105   108 
Corporate(1)  613   409   545   227   237   79 
              
Total $6,276  $6,056  $6,474  $2,103  $2,051  $1,977 
              
 
 
(1)Represents unallocatedprimarily corporate expenses and unallocated assets, including corporate offices, deferred income taxes and prepaid pension assets.
(2)Earnings before interest and taxes in Other countries included a $12 restructuring charge. See Note 7 for additional information.
(3)Earnings before interest and taxes by geographic area included restructuring-related costs of $3 in Australia/Asia Pacific and $19 in Other countries. See Note 7 for additional information. Earnings before interest and taxes in Europe included a $67 impairment charge on certain trademarks. See Note 5 for additional information.offices.


45


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
(4)Earnings before interest and taxes by geographic area included the effect of a 2008 restructuring charge and related costs of $182 as follows: Australia/Asia Pacific — $145, Other countries — $27, Europe — $8, and United States — $2. See Note 7 for additional information.
Identifiable assets are those assets, including goodwill, which are identified with the operations in each geographic region.
 
7.  Restructuring Charges
2011 Initiatives
On June 28, 2011, the company announced a series of initiatives to improve supply chain efficiency and reduce overhead costs across the organization to help fund plans to drive the growth of the business. The company also announced its intent to exit the Russian market. The company expects to eliminate approximately 750 positions in connection with these initiatives. Details of the plans include:
• In Australia, the company will invest in a new system to automate packing operations at its biscuit plant in Virginia. This investment will occur over an18-month period and will result in the elimination of approximately 190 positions, subject to union and employee consultations. Further, the company will improve asset utilization in the U.S. by shifting production ofready-to-serve soups from Paris, Texas, to other facilities in 2012. In addition, the manufacturing facility in Marshall, Michigan, was closed in 2011, and manufacturing ofCampbell’s Soup at Handmicrowavable products will be consolidated at the Maxton, North Carolina, plant in 2012.
• The company streamlined its salaried workforce by approximately 510 positions around the world, including approximately 130 positions at its world headquarters in Camden, New Jersey. These actions were substantially completed in 2011. As part of this initiative, the company outsourced a larger portion of its U.S. retail merchandising activities to its current retail sales agent, Acosta Sales and Marketing, and eliminated approximately 190 positions. The company expects that this action will enhance merchandising effectiveness and coverage for its U.S. customers.
• In connection with exiting the Russian market, the company will eliminate approximately 50 positions. The exit process commenced in 2011 and is expected to be completed in fiscal 2012.
In 2011, the company recorded a restructuring charge of $63 ($41 after tax or $.12 per share) related to these initiatives. A summary of the pre-tax charge and remaining costs associated with the initiatives is as follows:
             
     Recognized
  Remaining
 
  Total
  as of
  Costs to be
 
  Program  July 31, 2011  Recognized 
 
Severance pay and benefits $40  $(37) $3 
Asset impairment/accelerated depreciation  25   (22)  3 
Other exit costs  10   (4)  6 
             
Total $75  $(63) $12 
             
Of the aggregate $75 of pre-tax costs, the company expects approximately $50 will be cash expenditures, the majority of which will be spent in 2012. In addition, the company expects to invest approximately $40 in capital expenditures in connection with the actions. The initiatives are expected to be completed by the end of fiscal 2013.
A summary of restructuring activity and related reserves associated with these initiatives at July 31, 2011 is as follows:
                 
  Accrued
     2011
  Accrued
 
  Balance at
  2011
  Cash
  Balance at
 
  August 1, 2010  Charges  Payments  July 31, 2011 
 
Severance pay and benefits $  $37  $(2) $35 
Asset impairment/accelerated depreciation     22         
Other exit costs     4      4 
                 
Total $  $63  $(2) $39 
                 


46


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
A summary of restructuring charges associated with each segment is as follows:
                             
  U.S.
     Global
  International
  North
       
  Simple
  U.S.
  Baking and
  Simple Meals
  America
       
  Meals  Beverages  Snacking  and Beverages  Foodservice  Corporate  Total 
 
Severance pay and benefits $10  $3  $12  $10  $1  $1  $37 
Asset impairment/accelerated depreciation  20         2         22 
Other exit costs  1               3   4 
                             
  $31  $3  $12  $12  $1  $4  $63 
                             
The company expects to incur additional pre-tax costs of approximately $12 by segment as follows: U.S. Simple Meals — $2, Global Baking and Snacking — $3, International Simple Meals and Beverages — $6 and Corporate — $1. Segment operating results do not include restructuring charges as segment performance is evaluated excluding such charges.
2008 Initiatives
 
On April 28, 2008, the company announced a series of initiatives to improve operational efficiency and long-term profitability, including selling certain salty snack food brands and assets in Australia, closing certain production facilities in Australia and Canada, and streamlining the company’s management structure.
As a result of these initiatives, in 2008, the company recorded a restructuring charge of $175 ($102 after tax or $.27 per share). The charge consisted of a net loss of $120 ($64 after tax) on the sale of certain Australian salty snack food brands and assets; $45 ($31 after tax) of employee severance and benefit costs, including the estimated impact of curtailment and other pension charges; and $10 ($7 after tax) of property, plant and equipment impairment charges. In addition, approximately $7 ($5 after tax or $.01 per share) of costs related to these initiatives were recorded in Cost of products sold, primarily representing accelerated depreciation on property, plant and equipment. The aggregate after-tax impact of restructuring charges and related costs in 2008 was $107, or $.28 per share.
In 2009, the company recorded approximately $22 ($15 after tax or $.04 per share) of costs related to the 2008 initiatives in Cost of products sold. Approximately $17 ($12 after tax) of the costs represented accelerated depreciation on property, plant and equipment; approximately $4 ($2 after tax) related to other exit costs; and approximately $1 related to employee severance and benefit costs, including other pension charges.
 
InAs a result of these initiatives, in 2010, the company recorded a restructuring charge of $12 ($8 after tax or $.02 per share) for pension benefit costs, which represented the final costs associated with the 2008 initiatives.
 
OfIn the aggregate, the company incurred $216 of pre-tax costs for the total program approximatelyin 2008 through 2010. Approximately $40 of the costs were cash expenditures, the majority of which was spent in 2009.
 
A summary of the pre-tax costs is as follows:
 
                        
     Recognized
    Change
   
 Total
 Change in
 as of
  Total
 in
 Recognized
 
 Program Estimate(1) August 1, 2010  Program Estimate(1) 2008-2010 
Severance pay and benefits $62  $(4) $58  $62  $(4) $58 
Asset impairment/accelerated depreciation  158   (4)  154   158   (4)  154 
Other exit costs  10   (6)  4   10   (6)  4 
              
Total $230  $(14) $216  $230  $(14) $216 
              
 
 
(1)Primarily due to foreign currency translation.
 
Details of the componentsimpact of the initiatives on fiscal 2010 and 2009 results are as follows:
 
In the third quarter of 2008, as part of the initiatives, the company entered into an agreement to sell certain Australian salty snack food brands and assets. The transaction was completed on May 12, 2008. Proceeds of the sale were nominal. See also Note 3.
In April 2008, as part of the initiatives, the company announced plans to close the Listowel, Ontario, Canada food plant. The Listowel facility produced primarily frozen products, including soup, entrees, and Pepperidge Farm products, as well as ramen noodles. The facility employed approximately 500 people. The company closed the facility in April 2009. Production was transitioned to its network of North American contract manufacturers and to its Downingtown, Pennsylvania plant. The company recorded $20 ($14 after tax) of employee severance and benefit costs, including the estimated impact of curtailment and other pension charges, and $7 ($5 after tax) in accelerated
• In April 2008, as part of the initiatives, the company announced plans to close the Listowel, Ontario, Canada food plant. The Listowel facility produced primarily frozen products, including soup, entrees, and Pepperidge Farm products, as well as ramen noodles for North America Foodservice. The facility employed approximately 500 people. The company closed the facility in April 2009. Production was transitioned to its network of North American contract manufacturers and to its Downingtown, Pennsylvania, plant. In connection with this action, in 2009, the company recorded $1 of employee severance and benefit costs, including other pension charges; $16 ($11 after tax) in accelerated depreciation of property, plant and


4647


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
depreciation of property, plant and equipment in 2008. In 2009, the company recorded $1 of employee severance and benefit costs, including other pension charges, $16 ($11 after tax) in accelerated depreciation of property, plant and equipment and $2 ($1 after tax) of other exit costs. In 2010, the company recorded a restructuring charge of $12 ($8 after tax) for pension benefit costs, which represented the final costs associated with the initiatives.
equipment; and $2 ($1 after tax) of other exit costs. In 2010, the company recorded a restructuring charge of $12 ($8 after tax) for pension benefit costs, which represented the final costs associated with the initiatives.
 
In April 2008, as part of the initiatives, the company also announced plans to discontinue the private label biscuit and industrial chocolate production at its Miranda, Australia facility. The company closed the Miranda facility, which employed approximately 150 people, in the second quarter of 2009. In connection with this action, the company recorded $10 ($7 after tax) of property, plant and equipment impairment charges and $8 ($6 after tax) in employee severance and benefit costs in 2008. In 2009, the company recorded $1 in accelerated depreciation of property, plant, and equipment, and $2 ($1 after tax) in other exit costs.
As part of the 2008 initiatives, the company streamlined its management structure and eliminated certain overhead costs. These actions began in the fourth quarter of 2008 and were substantially completed in 2009. In connection with this action, the company recorded $17 ($11 after tax) in employee severance and benefit costs in 2008.
• In April 2008, as part of the initiatives, the company also announced plans to discontinue the private label biscuit and industrial chocolate production at its Miranda, Australia, facility, which was part of Global Baking and Snacking. The company closed the Miranda facility, which employed approximately 150 people, in the second quarter of 2009. In connection with this action, in 2009, the company recorded $1 in accelerated depreciation of property, plant, and equipment, and $2 ($1 after tax) in other exit costs.
 
A summary of restructuring activity and related reserves of the 2008 initiatives is as follows:
 
                                
 Severance Pay
 Asset Impairment/
 Other Exit
    Severance Pay
 Asset Impairment/
 Other Exit
   
 and Benefits Accelerated Depreciation Costs Total  and Benefits Accelerated Depreciation Costs Total 
Accrued balance at July 29, 2007 $              $             
2008 charge(1)  45   137     $182   45   137     $182 
Cash payments  (4)              (4)            
Pension termination benefits(1)  (4)            
Pension termination benefits(2)  (4)            
      
Accrued balance at August 3, 2008  37               37             
      
2009 charge  1   17   4  $22   1   17   4  $22 
Cash payments  (26)              (26)            
Pension termination benefits(1)  (2)            
Pension termination benefits(2)  (2)            
Foreign currency translation adjustment  (6)              (6)            
      
Accrued balance at August 2, 2009  4               4             
      
2010 charge
  12        $12   12        $12 
Cash payments
  (3)              (3)            
Pension termination benefits(1)
  (12)            
Pension termination benefits(2)  (12)            
      
Accrued balance at August 1, 2010
 $1               1             
Cash payments
  (1)            
      
Accrued balance at July 31, 2011
 $             
   
 
 
(1)In 2008, as part of the initiatives, the company sold certain Australian salty snack food brands and assets, which were part of Global Baking and Snacking, and recorded a pre-tax net loss of $120 on the sale. The company streamlined its management structure and eliminated certain overhead costs. These actions began in the fourth quarter of 2008 and were substantially completed in 2009. In connection with this action, the company recorded $17 in employee severance and benefit costs in 2008. The company also recognized $45 in costs associated with the closures of the Listowel, Canada, and Miranda, Australia, facilities.
(2)Pension termination benefits are recognized in Other Liabilities and Accumulated Other Compensation Income/(Loss). See Note 11 to the Consolidated Financial Statements.11.
 
A summary of restructuring charges incurred in 2008 through 2010 by reportable segment is as follows:
 
                                    
 U.S. Soup,
   International
 North
    Global
 International
 North
   
 Sauces and
 Baking and
 Soup, Sauces
 America
    Baking and
 Simple Meals
 America
   
 Beverages Snacking and Beverages Foodservice Total  Snacking and Beverages Foodservice Total 
Severance pay and benefits $ —  $14  $9  $35  $58  $14  $9  $35  $58 
Asset impairment/accelerated depreciation     131      23   154   131      23   154 
Other exit costs     2      2   4   2      2   4 
                    
 $  $147  $9  $60  $216  $147  $9  $60  $216 
                    


4748


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
8.  Acquisitions
 
On May 4, 2009, the company acquired Ecce Panis, Inc., an artisan bread maker, for $66. The results of operations of Ecce Panis, Inc. are included in the Global Baking and Snacking segment and were not material to 2009 results. The pro forma impact on sales, net earnings or earnings per share for the prior periods would not have been material. As part of the purchase price allocation, $46 was allocated to intangible assets, primarily consisting of goodwill, trade secret process technology, trademarks and customer relationships.
 
The following table presents the initial purchase price allocation of Ecce Panis, Inc.:
 
     
  May 4, 2009 
 
Accounts receivable $2 
Inventories  1 
Other current assets  1 
     
Total current assets $4 
     
Plant assets $12 
Goodwill  30 
Other intangible assets  16 
Other assets  14 
     
Total assets acquired $76 
     
Current liabilities $3 
Non-current liabilities  7 
     
Total liabilities assumed $10 
     
Net assets acquired $66 
     
In June 2008, the company acquired the Wolfgang Puck soup business for approximately $10. The company also entered into a master licensing agreement with Wolfgang Puck Worldwide, Inc. for the use of theWolfgang Puckbrand on soup, stock, and broth products in North America retail locations. This business is included in the U.S. Soup, Sauces and Beverages segment. The pro forma impact on sales, net earnings or earnings per share for the prior periods would not have been material.
 
9.  Earnings per Share
 
In June 2008, the FASB issued accounting guidance related to the calculation of earnings per share. The guidance provides that unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of earnings per share pursuant to the two-class method. Share-based payment awards granted prior to fiscal 2011 contained non-forfeitable rights to dividends or dividend equivalents. The two-class method is an earnings allocation formula that determines earnings per share for each class of common stock and participating security according to dividends declared and participation rights in undistributed earnings. The company adopted and retrospectively applied the new guidance in the first quarter of fiscal 2010. The retrospective application of the provisions resulted in a reduction of basic and diluted earnings per share:
 
                 
  2009 2008
  Basic Diluted Basic Diluted
 
Continuing operations $(.03) $(.01) $(.03) $(.01)
Net earnings $(.03) $(.01) $(.06) $(.03)
         
  2009
  Basic Diluted
 
Earnings from continuing operations attributable to Campbell Soup Company $(.03) $(.01)
Net earnings attributable to Campbell Soup Company $(.03) $(.01)


4849


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The computation of basic and diluted earnings per share attributable to common shareowners is as follows:
 
             
  August 1,
  August 2,
  August 3,
 
  2010  2009  2008 
 
Earnings from continuing operations $844  $732  $671 
Less: Allocation to participating securities  (14)  (12)  (12)
             
Available to common shareowners $830  $720  $659 
             
Earnings from discontinued operations $  $4  $494 
Less: Allocation to participating securities        (10)
             
Available to common shareowners $  $4  $484 
             
Net earnings $844  $736  $1,165 
Less: Allocation to participating securities  (14)  (12)  (22)
             
Available to common shareowners $830  $724  $1,143 
             
Weighted average shares outstanding — basic  340   352   373 
Effect of dilutive securities: stock options  3   2   4 
             
Weighted average shares outstanding — diluted  343   354   377 
             
Earnings from continuing operations per common share:            
Basic $2.44  $2.05  $1.77 
             
Diluted $2.42  $2.03  $1.75 
             
Earnings from discontinued operations per common share:            
Basic $  $.01  $1.30 
             
Diluted $  $.01  $1.28 
             
Net earnings per common share(1):            
Basic $2.44  $2.06  $3.06 
             
Diluted $2.42  $2.05  $3.03 
             
             
  2011  2010  2009 
 
Earnings from continuing operations attributable to Campbell Soup Company $805  $844  $732 
Less: Allocation of earnings to participating securities  (9)  (14)  (12)
             
Available to Campbell Soup Company common shareowners $796  $830  $720 
             
Earnings from discontinued operations attributable to Campbell Soup Company $  $  $4 
Less: Allocation of earnings to participating securities         
             
Available to Campbell Soup Company common shareowners $  $  $4 
             
Net earnings attributable to Campbell Soup Company $805  $844  $736 
Less: Allocation of earnings to participating securities  (9)  (14)  (12)
             
Available to Campbell Soup Company common shareowners $796  $830  $724 
             
Weighted average shares outstanding — basic  326   340   352 
Effect of dilutive securities: stock options and other share-based payment awards  3   3   2 
             
Weighted average shares outstanding — diluted  329   343   354 
             
Earnings from continuing operations attributable to Campbell Soup Company per common share:            
Basic $2.44  $2.44  $2.05 
             
Diluted $2.42  $2.42  $2.03 
             
Earnings from discontinued operations attributable to Campbell Soup Company per common share:            
Basic $  $  $.01 
             
Diluted $  $  $.01 
             
Net earnings attributable to Campbell Soup Company per common share(1):            
Basic $2.44  $2.44  $2.06 
             
Diluted $2.42  $2.42  $2.05 
             
 
 
(1)The sum of the individual per share amounts does not equal due to rounding.
 
There were no antidilutive stock options in 2011. Stock options to purchase less than 1 million shares of capital stock in 2010, and 3 million shares of capital stock in 2009 and 1 million shares of capital stock in 2008 were not included in the calculation of diluted earnings per share because the exercise price of the stock options exceeded the average market price of the capital stock and, therefore, would be antidilutive.
 
10.  Noncontrolling InterestInterests
The company owns a 60% controlling interest in a joint venture formed with Swire Pacific Limited to support the development of the company’s business in China. The joint venture began operations on January 31, 2011, the beginning of the third fiscal quarter. At the inception of the joint venture, the joint venture partner contributed net assets of $7, including $9 of cash contributions, and the company made an $11 cash contribution. In July 2011, the


50


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
company and joint venture partner contributed additional cash of $2 and $1, respectively. The noncontrolling interest’s share in the net loss was included in Net earnings (loss) attributable to noncontrolling interests in the Consolidated Statements of Earnings.
 
The company owns a 70% controlling interest in a Malaysian manufacturing company. The earnings attributable to the noncontrolling interest have historically been less than $1 annually and were previously included in this entity isOther expense/(income) in the Consolidated Statements of Earnings. Beginning in the third quarter of fiscal 2011, the earnings attributable to the noncontrolling interest were included in Net earnings (loss) attributable to noncontrolling interests in the Consolidated Statements of Earnings. The earnings were not material in 2011.
The noncontrolling interests in these entities were included in Total equity in the Consolidated Balance Sheets. The earnings attributable to the noncontrolling interest were less than $1 in 2010, 2009,Sheets and 2008, and were included in Other expenses/(income) in the Consolidated Statements of Earnings.Equity.
 
11.  Pension and Postretirement Benefits
 
Pension Benefits — Substantially allThe company sponsors a number of the company’s U.S. and certainnon-U.S. employees are covered by noncontributory defined benefit pension plans.plans to provide retirement benefits to all eligible U.S. andnon-U.S. employees. The benefits provided under these plans are based primarily on years of service and compensation levels. In 1999, the company implemented significant amendments to certain U.S. pension plans. Under a new formula, retirement benefits are determined based on percentages of annual pay and


49


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
age. To minimize the impact of converting to the new formula, service and earnings credit continues to accrue for active employees participating in the plans under the old formula prior to the amendments through the year 2014. Employees will receive the benefit from either the new or old formula, whichever is higher. Benefits become vested upon the completion of three years of service. Benefits are paid from funds previously provided to trustees and insurance companies or are paid directly by the company from general funds. In 2010,Effective as of January 1, 2011, the company amended itscompany’s U.S. pension plans. Employeesplans were amended so that employees hired or rehired on or after January 1, 2011that date and who are not covered by collective bargaining agreements will not be eligible to participate in the plans.
 
Postretirement Benefits — The company provides postretirement benefits including health care and life insurance to substantially all retired U.S. employees and their dependents. In 1999, changes were made to the postretirement benefits offered to certain U.S. employees. Participants who were not receiving postretirement benefits as of May 1, 1999 will no longer be eligible to receive such benefits in the future, but the company will provide access to health care coverage for non-eligible future retirees on a group basis. Costs will be paid by the participants. To preserve the economic benefits for employees near retirement as of May 1, 1999, participants who were at least age 55 and had at least 10 years of continuous service remain eligible for postretirement benefits.
In 2005, theThe company established retiree medical account benefits for eligible U.S. retirees,retirees. The accounts were intended to provide reimbursement for eligible health care expenses. In 2010,expenses on a tax-favored basis. Effective as of January 1, 2011, the retirement medical program was amended to discontinueeliminate the retiree medical accountsaccount benefit for employees not covered by collective bargaining agreements andagreements. To preserve the benefit for employees close to retirement age, the retiree medical account will be available to employees who are notwere at least age 50 with at least 10 years of service as of December 31, 2010.2010, and who satisfy the other eligibility requirements for the retiree medical program.
 
The company uses the fiscal year end as the measurement date for the benefit plans.
 
Components of net periodic benefit cost:
 
                        
 Pension  Pension 
 2010 2009 2008  2011 2010 2009 
Service cost $55  $46  $48  $58  $55  $46 
Interest cost  121   122   120   121   121   122 
Expected return on plan assets  (170)  (163)  (170)  (178)  (170)  (163)
Amortization of prior service cost  1   1   1   1   1   1 
Recognized net actuarial loss  49   19   24   70   49   19 
Curtailment gain        (1)
Settlement costs  12       
Settlement (gains)/costs  (1)  12    
Special termination benefits     2   5         2 
              
Net periodic pension expense $68  $27  $27  $71  $68  $27 
              


51


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The settlement costs in 2010 are related to the closure of a plant in Canada. The settlement costs are included in Restructuring charges in the Consolidated Statements of Earnings. See Note 7 for additional information.
 
In 2008, the curtailment gain and special termination benefits include a curtailment gain of $3 and a special termination benefit of $3 related to the sale of the Godiva Chocolatier business. These amounts are included in earnings from discontinued operations.
In 2008, the curtailment gain and special termination benefits include a curtailment loss of $2 and a special termination benefit of $2 related to the closure of a plant in Canada.
The estimated net actuarial loss and prior service cost that will be amortized from Accumulated other comprehensive loss into net periodic pension cost during 2011 are $70 and $1, respectively.2012 is $75.
 


50


             
  Postretirement 
  2011  2010  2009 
 
Service cost $3  $3  $3 
Interest cost  18   19   22 
Amortization of prior service cost/(credit)  (1)  1   1 
Recognized net actuarial loss  7   1    
             
Net periodic postretirement expense $27  $24  $26 
             

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
             
  Postretirement 
  2010  2009  2008 
 
Service cost $3  $3  $4 
Interest cost  19   22   21 
Amortization of prior service cost  1   1    
Recognized net actuarial loss  1       
Curtailment loss        1 
Special termination benefits        1 
             
Net periodic postretirement expense $24  $26  $27 
             
The curtailment loss and special termination benefits relate to the sale of the Godiva Chocolatier business and are included in earnings from discontinued operations.
 
The estimated prior service credit and net actuarial loss that will be amortized from Accumulated other comprehensive loss into net periodic postretirement expense during 20112012 are $1 and $7,$9, respectively.
 
Change in benefit obligation:
 
                                
 Pension Postretirement  Pension Postretirement 
 2010 2009 2010 2009  2011 2010 2011 2010 
Obligation at beginning of year $2,077  $1,882  $340  $327  $2,275  $2,077  $362  $340 
Service cost  55   46   3   3   58   55   3   3 
Interest cost  121   122   19   22   121   121   18   19 
Actuarial loss  181   196   50   18   61   181   15   50 
Participant contributions        4   4         5   4 
Benefits paid  (148)  (148)  (39)  (37)  (146)  (148)  (34)  (39)
Medicare subsidies        3   3         5   3 
Other  (2)  (5)        (4)  (2)      
Plan amendments        (18)     (1)        (18)
Settlement  (21)           (8)  (21)      
Special termination benefits     2       
Foreign currency adjustment  12   (18)        32   12       
                  
Benefit obligation at end of year $2,275  $2,077  $362  $340  $2,388  $2,275  $374  $362 
                  
 
Change in the fair value of pension plan assets:
 
                
 2010�� 2009  2011 2010 
Fair value at beginning of year $1,415  $1,854  $1,767  $1,415 
Actual return on plan assets  222   (297)  266   222 
Employer contributions  284   13   144   284 
Benefits paid  (142)  (141)  (139)  (142)
Settlement  (21)     (6)  (21)
Foreign currency adjustment  9   (14)  27   9 
          
Fair value at end of year $1,767  $1,415  $2,059  $1,767 
          

51
52


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
Amounts recognized in the Consolidated Balance Sheets:
 
                                
 Pension Postretirement  Pension Postretirement 
 2010 2009 2010 2009  2011 2010 2011 2010 
Accrued liabilities $(8) $(6) $(30) $(27) $(10) $(8) $(30) $(30)
Other liabilities  (500)  (656)  (332)  (313)  (319)  (500)  (344)  (332)
                  
Net amount recognized $(508) $(662) $(362) $(340) $(329) $(508) $(374) $(362)
                  
Amounts recognized in accumulated other comprehensive loss consist of:                                
Net actuarial loss $1,263  $1,188  $87  $38  $1,179  $1,263  $95  $87 
Prior service (credit)/cost  (1)  (1)  (10)  8 
Prior service credit  (3)  (1)  (9)  (10)
                  
Total $1,262  $1,187  $77  $46  $1,176  $1,262  $86  $77 
                  
 
The changes in other comprehensive loss associated with pension benefits included the reclassification of actuarial losses into earnings of $70 and $49 in 2011 and $19 in 2010, and 2009, respectively. The remaining changes in other comprehensive loss associated with pension benefits were primarily due to net actuarial losses arising during the period and the impact of foreign currency.
The change in other comprehensive loss associated with postretirement benefits in 2011 was primarily due to net actuarial losses arising during the period. The change in other comprehensive incomeloss associated with postretirement benefits in 2010 included $50 of net actuarial losses arising during the period and $18 of prior service credit. The change in other comprehensive income associated with postretirement benefits in 2009 was primarily due to $19 of net actuarial losses arising during the period.
 
The following table provides information for pension plans with accumulated benefit obligations in excess of plan assets:
 
                
 2010 2009 2011 2010
Projected benefit obligation $2,261  $2,066  $2,194  $2,261 
Accumulated benefit obligation $2,140  $1,931  $2,131  $2,140 
Fair value of plan assets $1,757  $1,407  $1,891  $1,757 
 
The accumulated benefit obligation for all pension plans was $2,299 at July 31, 2011 and $2,148 at August 1, 2010 and $1,938 at August 2, 2009.2010.
 
Weighted-average assumptions used to determine benefit obligations at the end of the year:
 
                        
 Pension Postretirement Pension Postretirement
 2010 2009 2010 2009 2011 2010 2011 2010
Discount rate  5.46%  6.00%  5.25%  6.00%  5.41%  5.46%  5.00%  5.25%
Rate of compensation increase  3.29%  3.29%  3.25%  3.25%  3.31%  3.29%  3.25%  3.25%
 
Weighted-average assumptions used to determine net periodic benefit cost for the years ended:
 
                  
Pension
 2010 2009 2008 2011 2010 2009
Discount rate  6.00%  6.87%  6.40%  5.46%  6.00%  6.87%
Expected return on plan assets  8.13%  8.60%  8.79%  8.15%  8.13%  8.60%
Rate of compensation increase  3.29%  3.97%  3.97%  3.29%  3.29%  3.97%
 
The discount rate is established as of the company’s fiscal year-end measurement date. In establishing the discount rate, the company reviews published market indices of high-quality debt securities, adjusted as appropriate for duration. In addition, independent actuaries apply high-quality bond yield curves to the expected benefit payments of the plans. The expected return on plan assets is a long-term assumption based upon historical experience and expected future performance, considering the company’s current and projected investment mix.


5253


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
This estimate is based on an estimate of future inflation, long-term projected real returns for each asset class, and a premium for active management.
 
The discount rate used to determine net periodic postretirement expense was 5.25% in 2011, 6.00% in 2010, and 7.00% in 2009 and 6.50% in 2008.2009.
 
Assumed health care cost trend rates at the end of the year:
 
            
 2010 2009 2011 2010
Health care cost trend rate assumed for next year  8.25%  8.25%  8.25%  8.25%
Rate to which the cost trend rate is assumed to decline (ultimate trend rate)  4.50%  4.50%  4.50%  4.50%
Year that the rate reaches the ultimate trend rate  2018   2017   2019   2018 
 
A one-percentage-point change in assumed health care costs would have the following effects on 20102011 reported amounts:
 
                
 Increase Decrease Increase Decrease
Effect on service and interest cost $1  $(1) $1  $(1)
Effect on the 2010 accumulated benefit obligation $20  $(18)
Effect on the 2011 accumulated benefit obligation $20  $(18)
 
Pension Plan Assets
 
The fundamental goal underlying the investment policy is to ensure that the assets of the plans are invested in a prudent manner to meet the obligations of the plans as these obligations come due. The primary investment objectives include providing a total return which will promote the goal of benefit security by attaining an appropriate ratio of plan assets to plan obligations, to provide for real asset growth while also tracking plan obligations, to diversify investments across and within asset classes, to reduce the impact of losses in single investments, and to follow investment practices that comply with applicable laws and regulations.
 
The primary policy objectives will be met by investing assets to achieve a reasonable tradeoff between return and risk relative to the plans’ obligations. This includes investing a portion of the assets in funds selected in part to hedge the interest rate sensitivity to plan obligations.
 
The portfolio includes investments in the following asset classes: fixed income, equity, real estate and alternatives. Fixed income will provide a moderate expected return and partially hedge the exposure to interest rate risk of the plans’ obligations. Equities are used for their high expected return. Additional asset classes are used to provide diversification.
 
Asset allocation is monitored on an ongoing basis relative to the established asset class targets. The interaction between plan assets and benefit obligations is periodically studied to assist in the establishment of strategic asset allocation targets. The investment policy permits variances from the targets within certain parameters. Asset rebalancing occurs when the underlying asset class allocations move outside these parameters, at which time the asset allocation is rebalanced back to the policy target weight.
 
The company’s year-end pension plan weighted-average asset allocations by category were:
 
                    
 Strategic
      Strategic
     
 Target 2010 2009  Target 2011 2010 
Equity securities  51%  49%  62%  51%  50%  49%
Debt securities  35%  34%  20%  35%  35%  34%
Real estate and other  14%  17%  18%  14%  15%  17%
              
Total  100%  100%  100%  100%  100%  100%
              


5354


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The company is required to categorize pension plan assets based on the following fair value hierarchy:
 
 • Level 1: Observable inputs that reflect quoted prices (unadjusted) for identical assets in active markets.
 
 • Level 2: Inputs other than quoted prices included in Level 1 that are observable for the asset through corroboration with observable market data.
 
 • Level 3: Unobservable inputs that reflect the reporting entity’s own assumptions.
 
The following table presents the company’s pension plan assets at August 1, 2010, by asset category as follows:at July 31, 2011 and August 1, 2010:
 
                                                
 Fair Value
 Fair Value Measurements at
  Fair Value
 Fair Value Measurements at
 Fair Value
 Fair Value Measurements at
 
 as of
 August 1, 2010 Using
  as of
 July 31, 2011 Using
 as of
 August 1, 2010 Using
 
 August 1,
 Fair Value Hierarchy  July 31,
 Fair Value Hierarchy August 1,
 Fair Value Hierarchy 
 2010 Level 1 Level 2 Level 3  2011 Level 1 Level 2 Level 3 2010 Level 1 Level 2 Level 3 
Asset category
                                                
Short-term investments $60  $5  $55  $  —  $65  $5  $60  $  —  $60  $5  $55  $  — 
Equities:                                                
U.S.   521   308   213      396   396         308   308       
Non-U.S.   330   245   85      267   267         245   245       
Corporate bonds:                                                
U.S.   363      363      414      414      357      357    
Non-U.S.   122      122      88      88      89      89    
Government and agency bonds:                                                
U.S.   39      39      9      9      21      21    
Non-U.S.   27      27      31      31      21      21    
Municipal Bonds  42      42      17      17    
Commingled funds:                                
Equities  366      366      298      298    
Fixed Income  73      73      46      46    
Mortgage and asset backed securities  26      26      27      27      26      26    
Real estate  60   4   38   18   70   7   44   19   60   4   38   18 
Limited partnerships  24         24   20         20   24         24 
Hedge funds  174      174      196      196      174      174    
Guaranteed insurance contracts  8         8               8         8 
                          
Total $1,754  $562  $1,142  $50  $2,064  $675  $1,350  $39  $1,754  $562  $1,142  $50 
                    
Other items to reconcile to fair value of plan assets  13               (5)              13             
        
Total pension assets at fair value $1,767              $2,059              $1,767             
        
 
Short-term investments — Investments include cash and cash equivalents, and various short-term debt instruments and short-term investment funds. Institutional short-term investment vehicles valued daily are classified as Level 1 at cost which approximates market value. Other investment vehicles are valued based upon a net asset value and are classified as Level 2.
 
Equities — Common stocks and preferred stocks are classified as Level 1 and are valued using quoted market prices in active markets.


55


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Corporate bonds — These investments are valued based on quoted market prices, yield curves and pricing models using current market rates.
Government and agency bonds — These investments are generally valued based on bid quotations and recent trade data for identical or similar obligations.
Municipal bonds — These investments are valued based on quoted market prices, yield curves and pricing models using current market rates.
Commingled funds — Investments in commingled funds are classified as Level 2 assets as the funds are not traded in active markets. Commingled funds are valued based on the unit values of such funds. Unit values are based on the fair value of the underlying assets of the funds derived from inputs principally based on quoted market prices in an active market or corroborated by observable market data by correlation or other means.
 
Corporate bonds — These investments are valued based on quoted market prices, yield curves and pricing models using current market rates.
Government and agency bonds — These investments are generally valued based on bid quotations and recent trade data for identical or similar obligations.


54


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Mortgage and asset backed securities — Fair value is based on prices obtained from third party pricing sources. The prices from third party pricing sources may be based on bid quotes from dealers and recent trade data. Mortgage backed securities are traded in the over the counterover-the-counter market.
 
Real estate — Real estate investments consist of real estate investment trusts and property funds. Real estate investment trusts are classified as Level 1 and are valued based on quoted market prices. Property funds are classified as either Level 2 or Level 3 depending upon whether liquidity is limited or there are few observable market participant transactions. Fair value is based on third party appraisals.
 
Limited partnerships — Investments in limited partnerships are valued based upon valuations provided by the general partners of the funds. The values of limited partnerships are based upon an assessment of each underlying investment, incorporating valuations that consider the evaluation of financing and sales transactions with third parties, expected cash flows, and market-based information, including comparable transactions and performance multiples among other factors. The investments are classified as Level 3 since the valuation is determined using unobservable inputs.
 
Hedge funds — Hedge fund investments include hedge funds valued based upon a net asset value derived from the fair value of underlying securities and are therefore classified as Level 2 assets. Hedge fund investments may include long and short positions in equity and fixed income securities, derivative instruments such as futures and options, commodities, and other types of securities.
 
Guaranteed insurance contracts — These assets are classified as Level 3 assets as they are valued using unobservable inputs. Guaranteed insurance contracts are valued based on the discounted stream of guaranteed benefit payments at a market rate increased for expected future profit sharing. The expected excess return is equal to expected indexation granted to participants. The discounted stream of guaranteed benefit payments is calculated based on the expected mortality rates of plan participants.
 
Other items to reconcile to fair value of plan assets included net accrued interest and dividends receivable, amounts due for securities sold, amounts payable for securities purchased, and other payables.


56


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The following table summarizes the changes in fair value of Level 3 investments:investments for the years ended July 31, 2011 and August 1, 2010:
 
                                
     Guaranteed
    Real
 Limited
 Guaranteed Insurance
   
 Real
 Limited
 Insurance
    Estate Partnerships Contracts Total 
 Estate Partnerships Contracts Total 
Fair value at beginning of year $32  $31  $5  $68 
Fair value at August 1, 2010 $18  $24  $8  $50 
Actual return on plan assets  (2)  (4)  2   (4)  4   4   (2)  6 
Purchases        1   1             
Sales  (1)  (3)     (4)  (3)  (8)     (11)
Settlements                    (6)  (6)
Transfers out of Level 3  (11)        (11)            
                  
Fair value at end of year $18  $24  $8  $50 
Fair value at July 31, 2011
 $19  $20  $ —  $39 
                  
                 
  Real
  Limited
  Guaranteed Insurance
    
  Estate  Partnerships  Contracts  Total 
 
Fair value at August 2, 2009 $32  $31  $5  $68 
Actual return on plan assets  (2)  (4)  2   (4)
Purchases        1   1 
Sales  (1)  (3)     (4)
Settlements            
Transfers out of Level 3  (11)        (11)
                 
Fair value at August 1, 2010 $18  $24  $8  $50 
                 
 
The company contributed $100$55 to U.S. plans in the first quarter of 2011.2012. Additional contributions to U.S. plans are not expected in 2011.2012. Contributions tonon-U.S. plans are expected to be approximately $43$10 in 2011.


55


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)2012.
 
Estimated future benefit payments are as follows:
 
                
 Pension Postretirement Pension Postretirement
2011 $141  $30 
2012 $144  $31  $147  $30 
2013 $147  $32  $150  $31 
2014 $148  $33  $150  $31 
2015 $144  $33  $154  $32 
2016-2020 $824  $169 
2016 $158  $32 
2017-2021 $856  $163 
 
The benefit payments include payments from funded and unfunded plans.
 
Estimated future Medicare subsidy receipts are approximately $2-$3$3 annually from 20112012 through 2015,2016, and $16$15 cumulatively for the period 20162017 through 2020.2021.
 
Savings Plan — The company sponsors employee savings plans which cover substantially all U.S. employees. The company provides a matching contribution of 60% (50% at certain locations) of the employee contributions up to 5% of compensation after one year of continued service. Amounts charged to Costs and expenses were $17 in 2010, and $18 in both 2009 and 2008.
Effective January 1, 2011, the company will provideprovides a matching contribution of 100% of employee contributions up to 4% of compensation for employees who are not covered by collective bargaining agreements. Employees hired or rehired on or after January 1, 2011 who will not be eligible to participate in the defined benefit plans and who are not covered by collective bargaining agreements will receive a contribution equal to 3% of compensation regardless of their participation in the Savings Plan. Prior to January 1, 2011, the company provided a matching contribution of 60% (50% at certain locations) of the employee contributions up to 5% of compensation after one year of continued service. Amounts charged to Costs and expenses were $20 in 2011, $17 in 2010, and $18 in 2009.


57


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
12.  Taxes on Earnings
 
The provision for income taxes on earnings from continuing operations consists of the following:
 
                        
 2010 2009 2008  2011 2010 2009 
Income taxes:                        
Currently payable                        
Federal $253  $145  $177  $215  $253  $145 
State  46   12   1   27   46   12 
Non-U.S.   45   46   60   78   45   46 
              
  344   203   238   320   344   203 
              
Deferred                        
Federal  38   142   43   47   38   142 
State  1   9   2   (2)  1   9 
Non-U.S.   15   (7)  (15)  1   15   (7)
              
  54   144   30   46   54   144 
              
 $398  $347  $268  $366  $398  $347 
              
Earnings from continuing operations before income taxes:                        
United States $1,051  $976  $912  $944  $1,051  $976 
Non-U.S.   191   103   27   224   191   103 
              
 $1,242  $1,079  $939  $1,168  $1,242  $1,079 
              


56


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The following is a reconciliation of the effective income tax rate on continuing operations with the U.S. federal statutory income tax rate:
 
                        
 2010 2009 2008  2011 2010 2009 
Federal statutory income tax rate  35.0%  35.0%  35.0%  35.0%  35.0%  35.0%
State income taxes (net of federal tax benefit)  2.5   1.7   1.5   1.4   2.5   1.7 
Tax effect of international items  (2.5)  (0.8)  (4.6)  (2.1)  (2.5)  (0.8)
Settlement of tax contingencies  (0.7)  (1.0)  (1.4)  (0.5)  (0.7)  (1.0)
Federal manufacturing deduction  (1.3)  (1.0)  (1.5)  (1.8)  (1.3)  (1.0)
Divestiture of Australian snack food brands(1)        (1.3)
Other  (1.0)  (1.7)  0.8   (0.7)  (1.0)  (1.7)
              
Effective income tax rate  32.0%  32.2%  28.5%  31.3%  32.0%  32.2%
              
 
During 2011, the company recorded a tax benefit of $8 following the finalization of tax audits.
(1)See Note 7 for information on the divestiture of certain Australian salty snack food brands.
 
In the third quarter of 2010, the company recorded deferred tax expense of $10 due to the enactment of U.S. health care legislation in March 2010. The law changed the tax treatment of subsidies to companies that provide prescription drug benefits to retirees. Accordingly, the company recorded the non-cash charge to reduce the value of the deferred tax asset associated with the subsidy.
 
In the second and third quarters of 2010, the company recorded a tax benefit of $9 following the finalization of tax audits. The company recorded an additional tax benefit of $2 during the year related to the resolution of other tax contingencies.
 
In the first quarter of 2009, the company recorded a tax benefit of $11 following the finalization of tax audits.


58


In the second quarter of 2008, the company recorded a tax benefit of $13 resulting from the resolution of a state tax contingency.NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
Deferred tax liabilities and assets are comprised of the following:
 
                
 2010 2009  2011 2010 
Depreciation $221  $204  $253  $221 
Amortization  449   425   474   449 
Other  13   17   14   13 
          
Deferred tax liabilities  683   646   741   683 
          
Benefits and compensation  319   273   307   319 
Pension benefits  134   141   93   134 
Tax loss carryforwards  67   60   84   67 
Capital loss carryforwards  101   93   122   101 
Other  76   74   83   76 
          
Gross deferred tax assets  697   641   689   697 
Deferred tax asset valuation allowance  (123)  (108)  (156)  (123)
          
Net deferred tax assets  574   533   533   574 
          
Net deferred tax liability $109  $113  $208  $109 
          
 
At August 1, 2010,July 31, 2011, U.S. andnon-U.S. subsidiaries of the company have tax loss carryforwards of approximately $317.$395. Of these carryforwards, $126$163 expire between 20112012 and 2028, and $191$232 may be carried forward indefinitely. The current statutory tax rates in these countries range from 20% to 35%. At August 1, 2010,July 31, 2011, deferred tax asset valuation


57


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
allowances have been established to offset $89$132 of these tax loss carryforwards. Additionally, at August 1, 2010,July 31, 2011,non-U.S. subsidiaries of the company have capital loss carryforwards of approximately $336,$406, which are fully offset by deferred tax asset valuation allowances.
 
The net change in the deferred tax asset valuation allowance in 2011 was an increase of $33. The increase was primarily due to the impact of currency and recognition of additional valuation allowances on foreign loss carryforwards. The net change in the valuation allowance in 2010 was an increase of $15. The increase was primarily due to the impact of currency and the recognition of additional valuation allowances on foreign loss carryforwards that are not expected to be utilized prior to the expiration date. The net change in the valuation allowance in 2009 was a decrease of $7, primarily due to currency. The net change in the valuation allowance in 2008 was an increase of $79. The increase was primarily due to establishing a $72 valuation allowance for an increase in capital loss carryforwards generated by the divestiture of the Australian snack food brands.
 
As of August 1, 2010,July 31, 2011, U.S. income taxes have not been provided on approximately $605$420 of undistributed earnings ofnon-U.S. subsidiaries, which are deemed to be permanently reinvested. It is not practical to estimate the tax liability that might be incurred if such earnings were remitted to the U.S.
 
The company adopted the provisions related to accounting for uncertainty in income taxes as of July 30, 2007 (the beginning of fiscal 2008). Upon adoption, the company recognized a cumulative-effect adjustment of $6 as an increase in the liability for unrecognized tax benefits, including interest and penalties, and a corresponding reduction in retained earnings. A reconciliation of the activity related to unrecognized tax benefits follows:
 
                       
 2010 2009 2008  2011 2010 2009 
Balance at beginning of year $42  $54  $58  $36  $42  $54 
Increases related to prior-year tax positions  14      5   6   14    
Decreases related to prior-year tax positions  (11)  (11)  (16)  (4)  (11)  (11)
Increases related to current-year tax positions  4   4   12   9   4   4 
Settlements  (11)  (2)  (4)     (11)  (2)
Lapse of statute  (2)  (3)  (1)  (4)  (2)  (3)
              
Balance at end of year $36  $42  $54  $43  $36  $42 
              
 
As of July 31, 2011, August 1, 2010, and August 2, 2009, and August 3, 2008, there were $17, $22, $28, and $37,$28, respectively, of unrecognized tax benefits that if recognized would affect the annual effective tax rate. The total amount of unrecognized tax benefits can change due to audit settlements, tax examination activities, statute expirations and the


59


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
recognition and measurement criteria under accounting for uncertainty in income taxes. The company is unable to estimate what this change could be within the next twelve months, but does not believe it would be material to the financial statements.
 
The company’s accounting policy with respect to interest and penalties attributable to income taxes is to reflect any expense or benefit as a component of its income tax provision. The total amount of interest and penalties recognized in the Consolidated Statements of Earnings was a benefit of $1 in 2011, an expense of $2 in 2010 and a benefit of $1 and $4, respectively for 2009 and 2008.in 2009. The total amount of interest and penalties recognized in the Consolidated Balance Sheets as of July 31, 2011, and August 1, 2010, was $8 and August 2, 2009 was $9, and $8, respectively.
 
None of the unrecognized tax benefit liabilities, including interest and penalties, are expected to be settled within the next twelve months. The $45$51 and $50$45 of unrecognized tax benefit liabilities, including interest and penalties, arewere reported as other non-current liabilities in the Consolidated Balance Sheets as of July 31, 2011, and August 1, 2010, and August 2, 2009, respectively.
 
The company does business globally and, as a result, files income tax returns in the U.S. federal jurisdiction and various state and foreignnon-U.S. jurisdictions. In the normal course of business, the company is subject to examination by taxing authorities throughout the world, including such major jurisdictions as the United States, Australia, Canada, Belgium, France and Germany. The 20102011 tax year is currently under audit by the IRS. In addition, several state income tax examinations are in progress for fiscal years 2001 to 2009.


58


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The company has been notified of a limited scope audit in Australia for fiscal years 2007 through 2009. With limited exceptions, the company has been audited for income tax purposes in Canada and France through fiscal year 2005, in Germany through fiscal year 2007, and in Belgium and GermanyAustralia through fiscal year 2007.2009.
 
13.  Short-term Borrowings and Long-term Debt
 
Short-term borrowings consist of the following:
 
                
 2010 2009  2011 2010 
Commercial paper $96  $350  $563  $96 
Current portion of long-term debt  700         700 
Variable-rate bank borrowings  34   24   92   34 
Fixed-rate borrowings  1   4   1   1 
Capital leases  1      1   1 
Other(1)  3         3 
          
 $835  $378  $657  $835 
          
 
 
(1)Other includes unamortized net premium/discount on debt issuances and unamortized gain on a terminated interest rate swap.
 
As of July 31, 2011, the weighted-average interest rate of commercial paper, which consisted of U.S. borrowings, was 0.33%. As of August 1, 2010, the weighted-average interest rate of commercial paper, which consisted of U.S. borrowings, was 0.24%. As of August 2, 2009, the weighted-average interest rate of commercial paper, which consisted of U.S. borrowings, was 0.28%.
 
TheAt July 31, 2011, the company had a committed revolving credit facility of $1,500 maturing in September 2011 that supported commercial paper borrowings and remained unused at August 1, 2010, except for $25$45 of standby letters of credit. In September 2010,credit issued on behalf of the company. The company entered intohad a $975 committed364-day revolving credit facility that contains aone-year term-out feature. The company also entered intomatured in September 2011, and a $975 revolving credit facility that was due to mature in September 2013. In September 2011, the company entered into committed revolving credit facilities totaling $2,000. The facilities are comprised of a $1,500 facility that matures in September 2013.2016, and a $500,364-day facility that contains a one-year term-out feature. These facilities replaced the existing $1,500two $975 revolving credit facility.
Long-term Debt consists of the following:
                 
Type
 Fiscal Year of Maturity  Rate  2010  2009 
 
Notes  2011   6.75% $700  $700 
Notes  2013   5.00%  400   400 
Notes  2014   4.88%  300   300 
Notes  2015   3.38%  300   300 
Notes  2017   3.05%  400    
Notes  2019   4.50%  300   300 
Debentures  2021   8.88%  200   200 
Fixed-rate borrowings          1    
Capital leases          1   3 
Other(1)          43   43 
                 
Total          2,645   2,246 
Less current portion          700    
                 
Total long-term debt         $1,945  $2,246 
                 
facilities.


5960


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Long-term Debt consists of the following:
                 
Type
 Fiscal Year of Maturity  Rate  2011  2010 
 
Notes  2011   6.75% $  $700 
Notes  2013   5.00%  400   400 
Notes  2014   4.88%  300   300 
Notes  2015   3.38%  300   300 
Notes  2017   3.05%  400   400 
Notes  2019   4.50%  300   300 
Notes  2021   4.25%  500    
Debentures  2021   8.88%  200   200 
Fixed-rate borrowings             1 
Capital leases             1 
Other(1)          27   43 
                 
Total          2,427   2,645 
Less current portion             700 
                 
Total long-term debt         $2,427  $1,945 
                 
 
 
(1)Other includes unamortized net premium/discount on debt issuances unamortized gain on a terminated interest rate swap, and amounts related to interest rate swaps designated as fair-value hedges. For additional information on fair-value interest rate swaps, see Note 14.
In April 2011, the company issued $500 of 4.25% notes which mature on April 15, 2021. Interest on the notes is due semi-annually on April 15 and October 15, commencing on October 15, 2011. The company may redeem the notes in whole or in part at any time at a redemption price of 100% of the principal amount plus accrued interest or an amount designed to ensure that the note holders are not penalized by the early redemption.
 
In July 2010, the company issued $400 of 3.05% notes which mature on July 15, 2017. Interest on the notes is due semi-annually on January 15 and July 15, commencing on January 15, 2011. The company may redeem the notes in whole or in part at any time at a redemption price of 100% of the principal amount plus accrued interest or an amount designed to ensure that the note holders are not penalized by the early redemption.
 
In July 2009, the company issued $300 of 3.375% notes which mature on August 15, 2014. Interest on the notes is due semi-annually on February 15 and August 15, commencing on February 15, 2010. The company may redeem the notes in whole or in part at any time at a redemption price of 100% of the principal amount plus accrued interest or an amount designed to ensure that the note holders are not penalized by the early redemption.
In January 2009, the company issued $300 of 4.50% notes which mature on February 15, 2019. Interest on the notes is due semi-annually on February 15 and August 15, commencing on August 15, 2009. The company may redeem the notes in whole or in part at any time at a redemption price of 100% of the principal amount plus accrued interest or an amount designed to ensure that the note holders are not penalized by the early redemption.
The fair value of the company’s long-term debt, including the current portion of long-term debt in Short-term borrowings, was $2,603 at July 31, 2011 and $2,829 at August 1, 2010 and $2,394 at August 2, 2009.
In November 2008, the company filed a registration statement with the Securities and Exchange Commission that registered an indeterminate amount of debt securities. Under the registration statement, the company may issue debt securities, depending on market conditions.2010.
 
Principal amounts of debt mature as follows: 2011-$832 (in current liabilities); 2012-$2; 2013-$400; 2014-$300; 2015-$300none in 2012; $400 in 2013; $300 in 2014; $300 in 2015; none in 2016; and beyond-$900.beyond a total of $1,400.
 
14.  Financial Instruments
 
The carrying value of cash and cash equivalents, accounts receivable, accounts payable and short-term borrowings, excluding the current portion of long-term debt, approximate fair value. The fair value of long-term debt as indicated in Note 13 is based on quoted market prices or pricing models using current market rates.
 
The principal market risks to which the company is exposed are changes in foreign currency exchange rates, interest rates, and commodity prices. In addition, the company is exposed to equity price changes related to certain deferred compensation obligations. In order to manage these exposures, the company follows established risk management policies and procedures, including the use of derivative contracts such as swaps, forwards and commodity futures and option contracts. These derivative contracts are entered into for periods consistent with the related underlying exposures and do not constitute positions independent of those exposures. The company does not enter into derivative contracts for speculative purposes and does not use leveraged instruments. The company’s derivative programs include strategies that both qualify and do not qualify for hedge accounting treatment.


61


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The company is exposed to the risk that counterparties to derivative contracts will fail to meet their contractual obligations. The company minimizes the counterparty credit risk on these transactions by dealing only with leading, credit-worthy financial institutions having long-term credit ratings of “A” or better. In addition, the contracts are distributed among several financial institutions, thus minimizing credit-risk concentration. The company does not have credit-risk-related contingent features in its derivative instruments as of August 1, 2010.July 31, 2011.
 
Foreign Currency Exchange Risk
 
The company is exposed to foreign currency exchange risk related to its international operations, including non-functional currency intercompany debt and net investments in subsidiaries. The company is also exposed to foreign exchange risk as a result of transactions in currencies other than the functional currency of certain


60


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
subsidiaries. Principal currencies hedged include the Australian dollar, Canadian dollar, euro, Swedish krona, New Zealand dollar, British pound and Japanese yen. The company utilizes foreign exchange forward purchase and sale contracts as well as cross-currency swaps to hedge these exposures. The contracts are either designated as cash-flow hedging instruments or are undesignated. The company typically hedges portions of its forecasted foreign currency transaction exposure with foreign exchange forward contracts for up to 18 months. To hedge currency exposures related to intercompany debt, the company enters into cross-currency swap contracts are entered into for periods consistent with the underlying debt. As of August 1, 2010,July 31, 2011, cross-currency swap contracts mature in 2011fiscal 2012 through fiscal 2015. Principal currencies hedged include the Australian dollar, Canadian dollar, euro, Swedish krona, New Zealand dollar, British pound and Japanese yen. The notional amount of foreign exchange forward and cross-currency swap contracts accounted for as cash-flow hedges was $287 and $261 at July 31, 2011 and $322 at August 1, 2010, and August 2, 2009, respectively. The effective portion of the changes in fair value on these instruments is recorded in other comprehensive income (loss) and is reclassified into the Consolidated Statements of Earnings on the same line item and same period in which the underlying hedge transaction affects earnings. The notional amount of foreign exchange forward and cross-currency swap contracts that are not designated as accounting hedges was $861 and $757 at July 31, 2011 and $802 at August 1, 2010, and August 2, 2009, respectively.
 
Interest Rate Risk
 
The company manages its exposure to changes in interest rates by optimizing the use of variable-rate and fixed-rate debt and by utilizing interest rate swaps in order to maintain itsvariable-to-total debt ratio within targeted guidelines. Receive fixed rate/pay variable rate interest rate swaps are accounted for as fair-value hedges. The notional amount of outstanding fair-value interest rate swaps totaled $500 at July 31, 2011 and at August 1, 2010 and August 2, 2009 totaled $500.2010.
 
During fiscal 2010, the company entered into forward starting interest rate swap contracts accounted for as cash-flow hedges with a combined notional value of $200 to hedge a July 2010 anticipated debt offering. These swaps were settled concurrent with the July 2010 debt issuance of $400 seven-year 3.05% notes at a loss of $14, which was recorded in other comprehensive income (loss). The loss on the swap contracts will be amortized over the life of the debt as additional interest expense.
 
In June 2008, the company entered into two forward starting interest rate swap contracts accounted for as cash-flow hedges with a combined notional value of $200 to hedge an anticipated debt offering in fiscal 2009. These swaps were settled as of November 2, 2008, at a loss of $13, which was recorded in other comprehensive income (loss). In January 2009, the company issued $300 ten-year 4.50% notes. The loss on the swap contracts will be amortized over the life of the debt as additional interest expense.
 
Commodity Price Risk
 
The company principally uses a combination of purchase orders and various short- and long-term supply arrangements in connection with the purchase of raw materials, including certain commodities and agricultural products. The company also enters into commodity futures and options contracts to reduce the volatility of price fluctuations of diesel fuel, wheat, natural gas, soybean oil, aluminum, sugar, cocoa, and corn, which impact the cost of raw materials. Commodity futures and option contracts are typically accounted for as cash-flow hedges or are not designated as accounting hedges. CommodityThe company enters into commodity futures and option contracts are typically entered into to hedge a portion of commodity requirements for periods typically up to 1812 months. The notional amount of commodity contracts accounted for as cash-flowcash-


62


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
flow hedges was $6 at July 31, 2011 and $7 at August 1, 2010 and August 2, 2009.2010. The notional amount of commodity contracts that arewere not designated as accounting hedges was $43$81 at July 31, 2011 and $44$43 at August 1, 2010 and August 2, 2009, respectively. As of August 1, 2010, the contracts mature within 12 months.2010.
 
Equity Price Risk
 
The company hedges a portion of exposures relating to certain deferred compensation obligations linked to the total return of the Standard & Poor’s 500 Index, the total return of the company’s capital stock and the total return of the Puritan Fund.Fund, or beginning in January 2011, the total return of the Vanguard International Stock Index. Under these contracts, the company pays variable interest rates and receives from the counterparty either the total return of the Standard & Poor’s 500 Index, the total return on company capital stock, the total return of the Puritan Fund, or the total return on company capital stock. These instruments areof the iShares MSCI EAFE Index, which is expected to approximate the total return of the Vanguard International Index. The contracts related to the Puritan Fund matured in January 2011. The contracts were not designated as hedges for accounting purposes. The contractspurposes and are


61


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
typically entered into for periods not exceeding 12 months. The notional amounts of the company’s deferred compensation hedgescontracts were $71 as of July 31, 2011 and $75 as of August 1, 2010 and August 2, 2009 were $75 and $48, respectively.2010.
 
The following table summarizes the fair value of derivative instruments recorded in the Consolidated Balance Sheets as of July 31, 2011 and August 1, 2010 and August 2, 2009:2010:
 
                 
 Balance Sheet Classification 2010 2009  Balance Sheet Classification 2011 2010 
   
Asset Derivatives
                    
Derivatives designated as hedges:                    
Foreign exchange forward contracts Other current assets $1  $1  Other current assets $  $1 
Cross-currency swap contracts Other current assets     3 
Commodity contracts Other current assets  1    
Commodity derivative contracts Other current assets     1 
Cross-currency swap contracts Other assets  3     Other assets     3 
Interest rate swaps Other assets  46   38  Other assets  33   46 
Total derivatives designated as hedges   $51  $42    $33  $51 
Derivatives not designated as hedges:                    
Foreign exchange forward contracts Other current assets $1  $3  Other current assets $  $1 
Commodity contracts Other current assets  3   6 
Commodity derivative contracts Other current assets  3   3 
Cross-currency swap contracts Other current assets  13     Other current assets     13 
Deferred compensation contracts Other current assets     4 
Cross-currency swap contracts Other assets  1   7  Other assets  1   1 
Total derivatives not designated as hedges   $18  $20    $4  $18 
Total asset derivatives   $69  $62    $37  $69 
Liability Derivatives
                    
Derivatives designated as hedges:                    
Foreign exchange forward contracts Accrued liabilities $1  $3  Accrued liabilities $7  $1 
Commodity contracts Accrued liabilities  1    
Commodity derivative contracts Accrued liabilities     1 
Cross-currency swap contracts Accrued liabilities     1  Accrued liabilities  8    
Cross-currency swap contracts Other liabilities  24   31  Other liabilities  30   24 
Total derivatives designated as hedges   $26  $35    $45  $26 
Derivatives not designated as hedges:                    
Foreign exchange forward contracts Accrued liabilities $1  $11  Accrued liabilities $2  $1 
Commodity contracts Accrued liabilities     6 
Commodity derivative contracts Accrued liabilities  2    
Cross-currency swap contracts Accrued liabilities     5  Accrued liabilities  17    
Deferred compensation contracts Accrued liabilities  2    
Deferred compensation derivative contracts Accrued liabilities  3   2 
Cross-currency swap contracts Other liabilities  14   8  Other liabilities  74   14 
Total derivatives not designated as hedges   $17  $30    $98  $17 
Total liability derivatives   $43  $65    $143  $43 


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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The derivative assets and liabilities are presented on a gross basis in the table. Certain derivative asset and liability balances, including cash collateral, are offset in the balance sheet when a legally enforceable right of offset exists.


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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The following table shows the effect of the company’s derivative instruments designated as cash-flow hedges for the years ended July 31, 2011 and August 1, 2010 and August 2, 2009 on other comprehensive income (loss) (OCI) and the Consolidated Statements of Earnings:
 
Derivatives Designated as Cash-Flow Hedges
 
                    
   Total
    Total
 
   Cash-Flow
    Cash-Flow
 
   Hedge
    Hedge
 
   OCI Activity    OCI Activity 
   2010 2009    2011 2010 
OCI derivative gain/(loss) at beginning of year   $(31) $8    $(28) $(31)
Effective portion of changes in fair value recognized in OCI:                    
Foreign exchange forward contracts    (5)  (6)    (12)  (5)
Cross-currency swap contracts    4   (6)       4 
Forward starting interest rate swaps    (14)  (15)       (14)
Commodity contracts    1   (11)
Commodity derivative contracts       1 
Amount of (gain) or loss reclassified from OCI to earnings: Location in Earnings         Location in Earnings        
Foreign exchange forward contracts Other expenses/income  (1)  (2) Other expenses/income  2   (1)
Foreign exchange forward contracts Cost of products sold  17   (5) Cost of products sold  4   17 
Forward starting interest rate swaps Interest expense  1   1  Interest expense  3   1 
Commodity contracts Cost of products sold     5 
          
OCI derivative gain/(loss) at end of year   $(28) $(31)   $(31) $(28)
          
 
The amount expected to be reclassified from other comprehensive income into earnings within the next 12 months is a loss of $5.$11. The ineffective portion and amount excluded from effectiveness testing were not material.
 
The following table shows the effect of the company’s derivative instruments designated as fair-value hedges on the Consolidated Statements of Earnings:
 
                                    
   Amount of
 Amount of
   Amount of
 Amount of
 
   Gain or (Loss)
 Gain or (Loss)
   Gain or (Loss)
 Gain or (Loss)
 
   Recognized in Earnings
 Recognized in Earnings
   Recognized in Earnings
 Recognized in Earnings
 
Derivatives Designated
Derivatives Designated
 Location of Gain or (Loss)
 on Derivatives on Hedged ItemDerivatives Designated
 Location of Gain or (Loss)
 on Derivatives on Hedged Item 
as Fair-Value Hedges
as Fair-Value Hedges
 Recognized in Earnings 2010 2009 2010 2009
as Fair-Value Hedges
 Recognized in Earnings 2011 2010 2011 2010 
Interest rate swaps Interest expense $8  $24  $(8) $(24)Interest rate swaps Interest expense $(13) $8  $13  $(8)
                        


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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The following table shows the effects of the company’s derivative instruments not designated as hedges in the Consolidated Statements of Earnings:
 
                    
   Amount of Gain or (Loss)
    Amount of Gain or (Loss)
 
   Recognized in Earnings
    Recognized in Earnings
 
 Location of Gain or (Loss)
 on Derivatives  Location of Gain or (Loss)
 on Derivatives 
Derivatives not Designated as Hedges
 Recognized in Earnings 2010 2009  Recognized in Earnings 2011 2010 
Foreign exchange forward contracts Other expenses/income $(8) $7  Other expenses/income $  $(8)
Foreign exchange forward contracts Cost of products sold     1  Cost of products sold  (1)   
Cross-currency swap contracts Other expenses/income  (12)  44  Other expenses/income  (88)  (12)
Commodity contracts Cost of products sold     (24)
Deferred compensation contracts Administrative expenses  9   (8)
Commodity derivative contracts Cost of products sold  7    
Deferred compensation derivative contracts Administrative expenses  1   9 
          
Total   $(11) $20    $(81) $(11)
          


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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
15.  Fair Value Measurements
 
The company is required to categorize financial assets and liabilities based on the following fair value hierarchy:
 
 • Level 1: Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
 
 • Level 2: Inputs other than quoted prices included in Level 1 that are observable for the asset or liability through corroboration with observable market data.
 
 • Level 3: Unobservable inputs that reflect the reporting entity’s own assumptions.
 
Fair value is defined as the exit price, or the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants as of the measurement date. When available, the company uses unadjusted quoted market prices to measure the fair value and classifies such items as Level 1. If quoted market prices are not available, the company bases fair value upon internally developed models that use current market-based or independently sourced market parameters such as interest rates and currency rates.


64


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)Financial Assets and Financial Liabilities Measured at Fair Value on a Recurring Basis
 
The following table presents the company’s financial assets and liabilities that are measured at fair value on a recurring basis at July 31, 2011 and August 1, 2010, and August 2, 2009, consistent with the fair value hierarchy:
 
                                                                
 Fair Value
 Fair Value Measurements at
 Fair Value
 Fair Value Measurements at
  Fair Value
 Fair Value Measurements at
 Fair Value
 Fair Value Measurements at
 
 as of
 August 1, 2010 Using
 as of
 August 2, 2009 Using
  as of
 July 31, 2011 Using
 as of
 August 1, 2010 Using
 
 August 1,
 Fair Value Hierarchy August 2,
 Fair Value Hierarchy  July 31,
 Fair Value Hierarchy August 1,
 Fair Value Hierarchy 
 2010 Level 1 Level 2 Level 3 2009 Level 1 Level 2 Level 3  2011 Level 1 Level 2 Level 3 2010 Level 1 Level 2 Level 3 
Assets
                                                                
Interest rate swaps(1) $46  $  —  $46  $  —  $38  $  —  $  38  $  —  $33  $  —  $33  $  —  $46  $  —  $46  $  — 
Foreign exchange forwardcontracts(2)
  2      2      4      4                  2      2    
Cross-currency swap contracts(3)  17      17      10      10      1      1      17      17    
Deferred compensation derivatives(4)              4      4    
Commodity derivatives(5)  4   4         6   6       
Commodity derivative contracts(5)  3   3         4   4       
                                  
Total assets at fair value $69  $4  $65  $  $62  $6  $56  $  $37  $3  $34  $  $69  $4  $65  $ 
                                  
Liabilities
                                                                
Foreign exchange forwardcontracts(2)
 $2  $  $2  $  $14  $  $14  $  $9  $  $9  $  $2  $  $2  $ 
Cross-currency swap contracts(3)  38      38      45      45      129      129      38      38    
Deferred compensation derivatives(4)  2      2                
Commodity derivatives(5)  1   1         6   6       
Deferred compensation derivative contracts(4)  3      3      2      2    
Commodity derivative contracts(5)  2   2         1   1       
Deferred compensation obligation(6)  149   95   54      142   80   62      144   97   47      149   95   54    
                                  
Total liabilities at fair value $192  $96  $96  $  $207  $86  $121  $  $287  $99  $188  $  $192  $96  $96  $ 
                                  
 
 
(1)Based on LIBOR swap rates.
 
(2)Based on observable market transactions of spot currency rates and forward rates.


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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
(3)Based on observable local benchmarks for currency and interest rates.
 
(4)Based on LIBOR and equity index swap rates.
 
(5)Based on quoted futures exchanges.
 
(6)Based on the fair value of the participants’ investments.
Items Measured at Fair Value on a Nonrecurring Basis
In addition to assets and liabilities measured at fair value on a recurring basis, the company is required to measure certain assets at fair value on a nonrecurring basis, generally as a result of an impairment charge. In 2011, as part of the company’s annual review of intangible assets, an impairment charge of $3 was recognized related to theHeisse Tassetrademark used in the International Simple Meals and Beverages segment. The fair value of the trademark was $11 at July 31, 2011 based on Level 3 inputs. Fair value was determined based on discounted cash flow analyses that include significant management assumptions such as revenue growth rates, weighted average cost of capital, and assumed royalty rates.
 
16.  Shareowners’ Equity
 
The company has authorized 560 million shares of Capital stock with $.0375 par value and 40 million shares of Preferred stock, issuable in one or more classes, with or without par as may be authorized by the Board of Directors. No Preferred stock has been issued.
 
Share Repurchase Programs
 
In November 2005, the company’s Board of Directors authorized the purchase of up to $600 of company stock through fiscal 2008. This program was completed during the third quarter of 2008. In MarchJune 2008, the company’s Board of Directors authorized using approximately $600 of the net proceeds from the sale of the Godiva Chocolatier business to purchase company stock. This program was completed during the fourth quarter of 2008. In June 2008,


65


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
the company’s Board of Directors authorized the purchase of up to $1,200 of company stock through fiscal 2011. This program began in fiscal 2009.2009 and was completed in fiscal 2011. In June 2011, the Board authorized the purchase of up to $1,000 of company stock. This program has no expiration date. In addition to these publicly announced programs, the company repurchases shares to offset the impact of dilution from shares issued under the company’s stock compensation plans.
In 2011, the company repurchased 21 million shares at a cost of $728. Of the 2011 repurchases, approximately 16 million shares at a cost of $550 were made pursuant to the company’s June 2008 publicly announced share repurchase program, which was completed in the fourth quarter of fiscal 2011.
 
In 2010, the company repurchased 14 million shares at a cost of $472. Of the 2010 repurchases, approximately 7 million shares at a cost of $250 were made pursuant to the company’s June 2008 publicly announced share repurchase program. Approximately $550 remained available under this program as of August 1, 2010.
 
In 2009, the company repurchased 17 million shares at a cost of $527. Of the 2009 repurchases, approximately 13 million shares at a cost of $400 were made pursuant to the company’s June 2008 publicly announced share repurchase program.
In 2008, the company repurchased 26 million shares at a cost of $903. Of the 2008 repurchases, approximately 23 million shares at a cost of $800 were made pursuant to the company’s November 2005 and the March 2008 publicly announced share repurchase programs.
 
17.  Stock-Based Compensation
 
In 2003, shareowners approved the 2003 Long-Term Incentive Plan, which authorized the issuance of 28 million shares to satisfy awards of stock options, stock appreciation rights, unrestricted stock, restricted stock/units (including performance restricted stock) and performance units. Approximately 3.2 million shares available under a previous long-term plan were rolled into the 2003 Long-Term Incentive Plan, making the total number of available shares approximately 31.2 million. In November 2005, shareowners approved the 2005 Long-Term Incentive Plan, which authorized the issuance of an additional 6 million shares to satisfy the same types of awards.
 
Awards under the 2003 and 2005 Long-Term Incentive Plans may be granted to employees and directors. The term of a stock option granted under these plans may not exceed ten years from the date of grant. Options granted


66


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
under these plans vest cumulatively over a three-year period at a rate of 30%, 60% and 100%, respectively. The option price may not be less than the fair market value of a share of common stock on the date of the grant. Restricted stock granted in fiscal 2004 and 2005 vests in three annual installments of1/3 each, beginning 21/2 years from the date of grant.
 
Pursuant to the 2003 Long-Term Incentive Plan, in July 2005 the company adopted a long-term incentive compensation program which provides for grants of total shareowner return (TSR) performance restrictedstock/units, EPS performance restricted stock/units, and time-lapse restricted stock/units. Initial grants made in accordance with this program were approved in September 2005. Under the program, awards of TSR performance restricted stock/units will be earned by comparing the company’s total shareowner return during a three-year period to the respective total shareowner returns of companies in a performance peer group. Based upon the company’s ranking in the performance peer group, a recipient of TSR performance restricted stock/units may earn a total award ranging from 0% to 225% of the initial grant. Awards of EPS performance restricted stock/units will be earned based upon the company’s achievement of annual earnings per share goals. During the three-year vesting period, a recipient of EPS performance restricted stock/units may earn a total award ranging from 0% to 100% of the initial grant. Awards of time-lapse restricted stock/units will vest ratably over the three-year period. In addition, the company may issue special grants of time-lapse restricted stock/units to attract and retain executives which vest ratably over various periods. Awards are generally granted annually in October. Annual stock option grants are not part of the long-term incentive compensation program for 2008, 2009, 2010, and 2010.2011. However, stock options may still be granted on a selective basis under the 2003 and 2005 Long-Term Incentive Plans.
 
Total pre-tax stock-based compensation expense recognized in Earnings from continuing operations was $87 for 2011, $88 for 2010, and $84 for 2009, and $83 for 2008.2009. Tax related benefits of $32 were recognized for 2011, $33 were recognized for 2010 and $31 were recognized for 2009 and 2008. Stock-based compensation associated with 2008 discontinued operations was $3 after-tax.


66


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)2009.
 
Information about stock options and related activity is as follows:
 
                
                     Weighted-
   
     Weighted-
      Weighted-
 Average
   
   Weighted-
 Average
      Average
 Remaining
 Aggregate
 
   Average
 Remaining
 Aggregate
    Exercise
 Contractual
 Intrinsic
 
   Exercise
 Contractual
 Intrinsic
  2011 Price Life Value 
 2010 Price Life Value  (Options in
 (In years) 
 (Options in thousands)  thousands)   
Beginning of year  17,552  $27.08           12,473  $26.47         
Granted    $             $         
Exercised  (4,945) $28.34           (3,737) $26.97         
Terminated  (134) $33.03           (30) $33.82         
      
End of year  12,473  $26.47   2.8  $117   8,706  $26.23   2.2  $59 
                  
Exercisable at end of year  12,473  $26.47   2.8  $117   8,706  $26.23   2.2  $59 
                  
 
The total intrinsic value of options exercised during 2011, 2010, and 2009 was $29, $33, and 2008 was $33, $30, and $17, respectively. As of January 2009, compensation related to stock options was fully expensed. The company measured the fair value of stock options using the Black-Scholes option pricing model.


67


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The following table summarizes time-lapse restricted stock/units and EPS performance restricted stock/units activity:
 
                
   Weighted-Average
    Weighted-Average
 
   Grant-Date
    Grant-Date
 
 Shares/Units Fair Value  Shares/Units Fair Value 
 (Restricted stock/units in thousands)  (Restricted
   
 stock/units
   
Nonvested at August 2, 2009  2,073  $38.17 
 in thousands)   
Nonvested at August 1, 2010  2,395  $35.05 
Granted  1,409  $32.25   1,585  $35.64 
Vested  (970) $37.62   (1,113) $35.74 
Forfeited  (117) $35.19   (157) $35.11 
          
Nonvested at August 1, 2010  2,395  $35.05 
Nonvested at July 31, 2011  2,710  $35.11 
          
 
The fair value of time-lapse restricted stock/units and EPS performance restricted stock/units is determined based on the number of shares granted and the quoted price of the company’s stock at the date of grant. Time-lapse restricted stock/units granted in fiscal 2006 and forward are expensed on a straight-line basis over the vesting period, except for awards issued to retirement-eligible participants, which are expensed on an accelerated basis. EPS performance restricted stock/units are expensed on a graded-vesting basis, except for awards issued to retirement-eligible participants, which are expensed on an accelerated basis.
 
On July 1, 2011, the company issued approximately 400,000 special retention time-lapse restricted stock units to certain executives to support the successful execution of the company’s shift in strategic direction and leadership transition. The awards vest over a two-year period. The grant-date fair value was $34.65 and is included in the table above.
As of August 1, 2010,July 31, 2011, total remaining unearned compensation related to nonvested time-lapse restricted stock/units and EPS performance restricted stock/units was $35,$46, which will be amortized over the weighted-average remaining service period of 1.7 years. The fair value of restricted stock/units vested during 2011, 2010, and 2009 was $40, $32, and 2008 was $32, $47, and $70, respectively. The weighted-average grant-date fair value of restricted stock/units granted during 2010 and 2009 was $32.25 and 2008 was $39.50, and $36.57, respectively.


67


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
The following table summarizes TSR performance restricted stock/units activity:
 
                
   Weighted-Average
    Weighted-Average
 
   Grant-Date
    Grant-Date
 
 Shares/Units Fair Value  Shares/Units Fair Value 
 (Restricted stock/units in thousands)  (Restricted
   
 stock/units in
   
Nonvested at August 2, 2009  3,349  $36.08 
 thousands)   
Nonvested at August 1, 2010  3,581  $38.02 
Granted  1,518  $33.84   1,255  $43.18 
Vested  (957) $26.49   (1,062) $34.65 
Forfeited  (329) $32.50   (343) $39.74 
          
Nonvested at August 1, 2010  3,581  $38.02 
Nonvested at July 31, 2011  3,431  $40.78 
          
 
The company estimates the fair value of TSR performance restricted stock/units is estimated at the grant date using a Monte Carlo simulation. ExpenseAssumptions used in the Monte Carlo simulation were as follows:
             
  2011 2010 2009
 
Risk-free interest rate  0.59%  1.27%  2.06%
Expected dividend yield  3.00%  3.06%  2.46%
Expected volatility  23.71%  24.83%  18.57%
Expected term  3 yrs.   3 yrs.   3 yrs. 


68


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
Compensation expense is recognized on a straight-line basis over the service period. As of August 1, 2010,July 31, 2011, total remaining unearned compensation related to TSR performance restricted stock/units was $54,$53, which will be amortized over the weighted-average remaining service period of 1.7 years. In the first quarter of fiscal 2010,2011, recipients of TSR performance restricted stock/units earned 85%100% of their initial grants based upon the company’s total shareowner returnTSR ranking in a performance peer group during a three-year period ended July 31, 2009. As a result, approximately 165,000 shares were forfeited.30, 2010. The total fair value of TSR performance restricted stock/units vested during 2011, 2010 and 2009 was $38, $31 and $58, respectively. The grant-date fair value of TSR performance restricted stock/units granted during 2010 and 2009 was $33.84 and 2008 was $47.20, and $34.64, respectively. In the first quarter of 2012, recipients of TSR performance restricted stock/units will receive 0% of the initial grant based upon the company’s TSR ranking in a performance peer group during the three-year period ended July 31, 2011.
 
Prior to fiscal 2009, employees could elect to defer all types of restricted stock awards. These awards arewere classified as liabilities because of the possibility that they may be settled in cash. The fair value iswas adjusted quarterly. As of October 2010, these awards were fully vested. The total cash paid to settle the liabilities in 2011, 2010, 2009, and 20082009 was not material. The liability for deferred awards was $7 at August 1, 2010.
 
The excess tax benefits on the exercise of stock options and vested restricted stock presented as cash flows from financing activities in 2010, 2009, and 2008 were $11 in 2011 and 2010 and $18 and $8, respectively.in 2009. Cash received from the exercise of stock options was $96, $139, and $72, for 2011, 2010, and $47 for 2010, 2009, and 2008, respectively, and is reflected in cash flows from financing activities in the Consolidated Statements of Cash Flows.
 
18.  Commitments and Contingencies
 
The company is a party to legal proceedings and claims arising out of the normal course of business.
 
Management assesses the probability of loss for all legal proceedings and claims and has recognized liabilities for such contingencies, as appropriate. Although the results of these matters cannot be predicted with certainty, in management’s opinion, the final outcome of legal proceedings and claims will not have a material adverse effect on the consolidated results of operations or financial condition of the company.
 
The company has certain operating lease commitments, primarily related to warehouse and office facilities, retail store space and certain equipment. Rent expense under operating lease commitments was $50 in 2011, $48 in 2010, and $47 in 2009, and $80 in 2008. Rent expense in 2008 included $33 related to discontinued operations.2009. Future minimum annual rental payments under these operating leases are as follows:
 
                       
2011
 2012 2013 2014 2015 Thereafter
 
 $43   $35   $28   $20   $18   $42 
                       
                       
2012  2013  2014  2015  2016  Thereafter 
 
 $45   $34   $29   $24   $22   $52 
                       
 
The company guarantees approximately 1,9002,000 bank loans made to Pepperidge Farm independent sales distributors by third party financial institutions for the purchase of distribution routes. The maximum potential amount of future payments the company could be required to make under the guarantees is $161.$162. The company’s guarantees are indirectly secured by the distribution routes. The company does not believe it is probable that it will


68


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
be required to make guarantee payments as a result of defaults on the bank loans guaranteed. The amounts recognized as of July 31, 2011 and August 1, 2010 and August 2, 2009 were not material.
 
In connection with the sale of certain Australian salty snack food brands and assets, the company agreed to provide a loan facility to the buyer of AUD $10, or approximately USD $9.$10. The facility was drawn down in AUD $5 increments in 2009. Borrowings under the facility are to be repaid five years after the closing date.in 2013.
 
The company has provided certain standard indemnifications in connection with divestitures, contracts and other transactions. Certain indemnifications have finite expiration dates. Liabilities recognized based on known exposures related to such matters were not material at August 1, 2010.July 31, 2011.


69


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
19.  Supplemental Financial Statement Data
 
Balance Sheets
 
                
 2010 2009  2011 2010 
Accounts receivable                
Customer accounts receivable $483  $485  $530  $483 
Allowances  (17)  (19)  (11)  (17)
          
Subtotal  466   466   519   466 
Other  46   62   41   46 
          
 $512  $528  $560  $512 
          
Inventories                
Raw materials, containers, and supplies $261  $324  $261  $261 
Finished products  463   500   506   463 
          
 $724  $824  $767  $724 
          
Other current assets                
Deferred taxes $128  $100  $112  $128 
Fair value of derivatives  16   10   1   16 
Other  53   38   39   53 
          
 $197  $148  $152  $197 
          
Plant assets                
Land $61  $59  $64  $61 
Buildings  1,182   1,111   1,224   1,182 
Machinery and equipment  3,651   3,481   3,896   3,651 
Projects in progress  149   242   179   149 
          
Total cost  5,043   4,893   5,363   5,043 
Accumulated depreciation(1)  (2,992)  (2,916)  (3,260)  (2,992)
          
 $2,051  $1,977  $2,103  $2,051 
          
Other assets                
Fair value of derivatives $34  $25  $20  $34 
Deferred taxes  21   24   47   21 
Other  55   56   69   55 
          
 $110  $105  $136  $110 
          
Accrued liabilities        
Accrued compensation and benefits $231  $229 
Fair value of derivatives  37   2 
Accrued trade and consumer promotion programs  132   129 
Accrued interest  32   47 
Restructuring  39   1 
Other  148   152 
     
 $619  $560 
     


6970


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
        
 2010 2009 
Accrued liabilities        
Accrued compensation and benefits $229  $236 
Fair value of derivatives  2   19 
Accrued trade and consumer promotion programs  129   112 
Accrued interest  47   43 
Restructuring  1   4 
Other  152   165 
             
 $560  $579  2011 2010 
     
Other liabilities                
Pension benefits $500  $656  $319  $500 
Deferred compensation(2)  149   142   144   149 
Postretirement benefits  332   313   344   332 
Fair value of derivatives  22   19   90   22 
Unrecognized tax benefits  45   50   51   45 
Other  31   34   35   31 
          
 $1,079  $1,214  $983  $1,079 
          
 
 
(1)Depreciation expense was $265 in 2011, $251 in 2010, and $264 in 2009, and $288 in 2008. Depreciation expense in 2008 included $17 related to discontinued operations.2009. Buildings are depreciated over periods ranging from 7 to 45 years. Machinery and equipment are depreciated over periods generally ranging from 2 to 20 years.
 
(2)The deferred compensation obligation represents unfunded plans maintained for the purpose of providing the company’s directors and certain of its executives the opportunity to defer a portion of their compensation. All forms of compensation contributed to the deferred compensation plans are accounted for in accordance with the underlying program. ContributionsDeferrals and company contributions are credited to an investment account in the participant’s name, although no funds are actually contributed to the investment account and no investment choicesinvestments are actually purchased. Six investment choices are available, including: (1) a book account that tracks the total return on company stock; (2) a book account that tracks the performance of Fidelity’s Spartan U.S. Equity Index Fund;the Vanguard Institutional Index; (3) a book account that tracks the performance of Fidelity’s Puritan Fund;the Vanguard Extended Market Index; (4) a book account that tracks the performance of Fidelity’s Spartanthe Vanguard Total International IndexStock Fund; (5) a book account that tracks the performance of Fidelity’s Spartan Extendedthe Vanguard Total Bond Market Index Fund;Index; and (6) a book account that credits interest based ontracks the Wall Street Journal indexed prime rate.performance of Charles Schwab Stable Value Fund. Participants can reallocate investments daily and are entitled to the gains and losses on investment funds. The company recognizes an amount in the Consolidated Statements of Earnings for the market appreciation/depreciation of each fund.

70


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
Statements of Earnings
 
                        
 2010 2009 2008  2011 2010 2009 
Other Expenses/(Income)                        
Foreign exchange (gains)/losses $1  $(7) $1  $5  $1  $(7)
Amortization/impairment of intangible and other assets(1)     67   6   3      67 
Other  3   1   6   5   3   1 
              
 $4  $61  $13  $13  $4  $61 
              
Interest expense                        
Interest expense $116  $114  $171  $123  $116  $114 
Less: Interest capitalized  4   4   4   1   4   4 
              
 $112  $110  $167  $122  $112  $110 
              
 
 
(1)In 2011, a $3 impairment charge was recognized related to a trademark. In 2009, a $67 impairment charge was recognized on certain European trademarks. See also Note 5.

71


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
Statements of Cash Flows
 
                        
Cash Flows From Operating Activities
 2010 2009 2008  2011 2010 2009 
Other non-cash charges to net earnings                        
Non-cash compensation/benefit related expense $90  $59  $59  $104  $90  $59 
Resolution of tax matters        (13)
Other  9   (2)     4   9   (2)
              
 $99  $57  $46  $108  $99  $57 
              
Other                        
Benefit related payments $(58) $(52) $(54) $(48) $(58) $(52)
Other  (12)  7   7   (7)  (12)  7 
              
 $(70) $(45) $(47) $(55) $(70) $(45)
              
Other Cash Flow Information                        
Interest paid $118  $120  $180  $142  $118  $120 
Interest received $6  $4  $7  $11  $6  $4 
Income taxes paid $333  $144  $521  $304  $333  $144 


71


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
20.  Quarterly Data (unaudited)
 
                                
 2010 2011
 First Second Third Fourth First Second Third Fourth
Net sales
 $2,203  $2,153  $1,802  $1,518  $2,172  $2,127  $1,813  $1,607 
Gross profit
  923   871   743   613   894   838   732   639 
Net earnings(1)
  304   259   168   113 
Net earnings attributable to Campbell Soup Company(1)
  279   239   187   100 
Per share — basic
                        
Net earnings
  0.87   0.74   0.49   0.33 
Net earnings attributable to Campbell Soup Company
  0.82   0.72   0.58   0.31 
Dividends
  0.25   0.275   0.275   0.275   0.275   0.29   0.29   0.29 
Per share — assuming dilution
                        
Net earnings(1)
  0.87   0.74   0.49   0.33 
Net earnings attributable to Campbell Soup Company(1)
  0.82   0.71   0.57   0.31 
Market price
                        
High
 $33.98  $35.80  $36.25  $37.50  $37.59  $36.99  $35.00  $35.66 
Low
 $29.81  $30.96  $32.18  $34.18  $35.32  $33.44  $32.66  $32.80 
 
                 
  2009
  First Second Third Fourth
 
Net sales $2,250  $2,122  $1,686  $1,528 
Gross profit  871   837   685   635 
Earnings from continuing operations(2)  260   229   174   69 
Earnings from discontinued operations(3)     4       
Net earnings  260   233   174   69 
Per share — basic(4)                
Earnings from continuing operations  0.71   0.63   0.49   0.20 
Earnings from discontinued operations     0.01       
Net earnings  0.71   0.65   0.49   0.20 
Dividends  0.25   0.25   0.25   0.25 
Per share — assuming dilution(4)                
Earnings from continuing operations(2)  0.70   0.63   0.49   0.20 
Earnings from discontinued operations(3)     0.01       
Net earnings  0.70   0.64   0.49   0.20 
Market price                
High $40.85  $39.44  $31.41  $31.47 
Low $32.45  $27.35  $24.63  $25.65 


72


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 
                 
  2010
  First Second Third Fourth
 
Net sales $2,203  $2,153  $1,802  $1,518 
Gross profit  923   871   743   613 
Net earnings attributable to Campbell Soup Company(2)  304   259   168   113 
Per share — basic                
Net earnings attributable to Campbell Soup Company  0.87   0.74   0.49   0.33 
Dividends  0.25   0.275   0.275   0.275 
Per share — assuming dilution                
Net earnings attributable to Campbell Soup Company(2)  0.87   0.74   0.49   0.33 
Market price                
High $33.98  $35.80  $36.25  $37.50 
Low $29.81  $30.96  $32.18  $34.18 
The sum of the individual per share amounts does not equal due to rounding.
 
 
(1)Includes a $41 ($.12 per diluted share) restructuring charge in the fourth quarter related to the 2011 initiatives to improve supply chain efficiency, reduce overhead costs, and exit the Russian market. See also Note 7.
(2)Includes an $8 ($.02 per diluted share) restructuring charge in the third quarter for pension benefit costs related to the 2008 initiatives to improve operational efficiency and long-term profitability. See also Note 7.
 
A $10 ($.03 per diluted share) deferred tax expense to reduce deferred tax assets as a result of the U.S. health care legislation enacted in March 2010 was recorded in the third quarter. See also Note 12.
(2)Includes a $16 ($.04 per diluted share) unrealized loss on the fair value of open commodity hedges contracts in the first quarter, a $7 ($.02 per diluted share) favorable net adjustment on commodity hedges in the third quarter and a $9 ($.03 per diluted share) favorable net adjustment on commodity hedges in the fourth quarter.
Restructuring-related costs associated with initiatives to improve operational efficiency and long-term profitability of $5 ($.01 per diluted share) were recorded in each of the first and second quarters, and $4 ($.01 per


72


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
diluted share) were recorded in the third quarter. See also Note 7. A $47 ($.13 per diluted share) impairment charge on certain European trademarks was recorded in the fourth quarter. See also Note 5.
(3)In the second quarter of fiscal 2009, the company recorded a $4 ($.01 per diluted share) tax benefit from the sale of Godiva.
(4)In the first quarter of fiscal 2010, the company adopted and retrospectively applied new accounting guidance related to the calculation of earnings per share. The retrospective application of the provision resulted in the following reductions to basic and diluted earnings per share for fiscal 2009:
                                 
  First Second Third Fourth
  Basic Diluted Basic Diluted Basic Diluted Basic Diluted
 
Continuing operations $(.02) $(.01) $(.02) $  —  $(.01) $  —  $  —  $  — 
Net earnings $(.02) $(.01) $(.01) $  $(.01) $  $  $ 
There was no change to the previously reported basic and diluted earnings per share from discontinued operations for the second quarter of fiscal 2009.


73


Reports of Management
 
Management’s Report on Financial Statements
 
The accompanying financial statements have been prepared by the company’s management in conformity with generally accepted accounting principles to reflect the financial position of the company and its operating results. The financial information appearing throughout this Annual Report is consistent with the financial statements. Management is responsible for the information and representations in such financial statements, including the estimates and judgments required for their preparation. The financial statements have been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which appears herein.
 
The Audit Committee of the Board of Directors, which is composed entirely of Directors who are not officers or employees of the company, meets regularly with the company’s worldwide internal auditing department, other management personnel, and the independent auditors.registered public accounting firm. The independent auditorsregistered public accounting firm and the internal auditing department have had, and continue to have, direct access to the Audit Committee without the presence of other management personnel, and have been directed to discuss the results of their audit work and any matters they believe should be brought to the Committee’s attention. The internal auditing department and the independent auditorsregistered public accounting firm report directly to the Audit Committee.
 
Management’s Report on Internal Control Over Financial Reporting
 
The company’s management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles in the United States of America.
 
The company’s internal control over financial reporting includes those policies and procedures that:
 
 • pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company;
 
 • provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and Directors of the company; and
 
 • provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
 
The company’s management assessed the effectiveness of the company’s internal control over financial reporting as of August 1, 2010.July 31, 2011. In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) inInternal Control — Integrated Framework. Based on this assessment using those criteria, management concluded that the company’s internal control over financial reporting was effective as of August 1, 2010.July 31, 2011.


74


The effectiveness of the company’s internal control over financial reporting as of August 1, 2010July 31, 2011 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which appears herein.
 
/s/  Douglas R. ConantDenise M. Morrison
Douglas R. ConantDenise M. Morrison
President and Chief Executive Officer
 
/s/  B. Craig Owens
B. Craig Owens
Senior Vice President — Chief Financial Officer
and Chief Administrative Officer
 
/s/  Anthony P. DiSilvestro
Anthony P. DiSilvestro
Senior Vice President — Finance
(Principal Accounting Officer)
 
September 29, 201028, 2011


75


Report of Independent Registered Public Accounting Firm
 
To the Shareowners and Directors of Campbell Soup Company
 
In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of earnings, of equity, and of cash flows present fairly, in all material respects, the financial position of Campbell Soup Company and its subsidiaries at July 31, 2011 and August 1, 2010, and August 2, 2009, and the results of their operations and their cash flows for each of the three fiscal years in the period ended August 1, 2010July 31, 2011 in conformity with accounting principles generally accepted in the United States of America. In addition, in our opinion, the financial statement schedule listed in the index appearing under Item 15(a)(2) presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of August 1, 2010,July 31, 2011, based on criteria established inInternal Control — Integrated Frameworkissued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s management is responsible for these financial statements and financial statement schedule, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control Overover Financial Reporting. Our responsibility is to express opinions on these financial statements, on the financial statement schedule, and on the Company’s internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
 
As discussed in Note 9 and Note 12 to the consolidated financial statements, the Company changed the manner in which it accounts for unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend equivalents in the computation of earnings per share pursuant to the two-class method in 2010 and the manner in which it accounts for uncertain tax positions in 2008.2010.
 
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
 
/s/  PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
Philadelphia, Pennsylvania
 
September 29, 201028, 2011


76


Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
 
None.
 
Item 9A.  Controls and Procedures
 
The company, under the supervision and with the participation of its management, including the President and Chief Executive Officer and Senior Vice President — Chief Financial Officer and Chief Administrative Officer, has evaluated the effectiveness of the company’s disclosure controls and procedures (as such term is defined inRules 13a-15(e) and15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)Exchange Act)) as of August 1, 2010 (the “Evaluation Date”).July 31, 2011. Based on such evaluation, the President and Chief Executive Officer and the Senior Vice President — Chief Financial Officer and Chief Administrative Officer have concluded that, as of the Evaluation Date,July 31, 2011, the company’s disclosure controls and procedures are effective.
 
The annual report of management on the company’s internal control over financial reporting is provided under “Financial Statements and Supplementary Data” on page 74.pages 74-75. The attestation report of PricewaterhouseCoopers LLP, the company’s independent registered public accounting firm, regarding the company’s internal control over financial reporting is provided under “Financial Statements and Supplementary Data” on page 76.
 
During the quarter ended August 1, 2010, as part of the previously announced SAP enterprise-resource planning system implementation, the company implemented SAP software at its Everett, Washington, and its Marleston, South Australia, manufacturing facilities. In conjunction with this SAP implementation, the company modified the design, operation and documentation of its internal control over financial reporting. Specifically, the company modified controls in the business processes impacted by the new system, such as user access security, system reporting and authorization and reconciliation procedures. There were no other changes in the company’s internal control over financial reporting that materially affected, or were reasonably likely to materially affect, such internal control over financial reporting.
 
Item 9B.  Other Information
 
None.
 
PART III
 
Item 10.  Directors, Executive Officers and Corporate Governance
 
The sections entitled “Election of Directors,” “Security Ownership of Directors and Executive Officers” and “Director and Executive Officer Stock Ownership Reports” in the company’s Proxy Statement for the Annual Meeting of Shareowners to be held on November 18, 201017, 2011 (the “2010 Proxy”)2011 Proxy) are incorporated herein by reference. The information presented in the section entitled “Corporate Governance — Board Committee Structure” in the 20102011 Proxy relating to the members of the company’s Audit Committee and the Audit Committee’s financial expert is incorporated herein by reference.
 
Certain of the information required by this Item relating to the executive officers of the company is set forth under the heading “Executive Officers of the Company.”
 
The company has adopted a Code of Ethics for the Chief Executive Officer and Senior Financial Officers that applies to the company’s Chief Executive Officer, Chief Financial Officer, Principal Accounting Officer, Controller and members of the Chief Financial Officer’s financial leadership team (including the Senior Vice President — Finance).team. The Code of Ethics for the Chief Executive Officer and Senior Financial Officers is posted on the company’s website,www.campbellsoupcompany.com (under the “Governance” caption). The company intends to satisfy the disclosure requirement regarding any amendment to, or a waiver of, a provision of the Code of Ethics for the Chief Executive Officer and Senior Financial Officers by posting such information on its website.
 
The company has also adopted a separate Code of Business Conduct and Ethics applicable to the Board of Directors, the company’s officers and all of the company’s employees. The Code of Business Conduct and Ethics is posted on the company’s website,www.campbellsoupcompany.com (under the “Governance” caption). The company’s


77


Corporate Governance Standards and the charters of the company’s four standing committees of the Board of Directors can also be found at this website. Printed copies of the foregoing are available to any shareowner requesting a copy by:
 
 • writing to Investor Relations, Campbell Soup Company, 1 Campbell Place, Camden, NJ08103-1799;
 
 • calling1-800-840-2865; or
 
 • e-mailing the company’s Investor Relations Department at investorrelations@campbellsoup.com.


77


As previously disclosed, on March 25, 2010, the Board of Directors of the company approved and adopted amendments to the By-Laws for the company, effective as of that date, adding new sections 8 and 9 under Article II. The By-Laws were amended to implement advance notice provisions for director nominations and other proposals, and to ensure that compliance with the notice procedures set forth in the By-Laws is the exclusive means for shareowners to make nominations or submit other business at a shareowner meeting, other than proposals governed byRule 14a-8 under the Exchange Act. Among other things, the amendments require shareowners who make proposals or give advance notice of a director nomination to disclose all ownership interests in the company’s securities and rights to vote with respect to any security of the company, and to provide reasonably detailed descriptions of all agreements, arrangements and understandings between proposing shareowners and other shareowners of the company in connection with the proposed business or nomination.
 
Item 11.  Executive Compensation
 
The information presented in the sections entitled “Compensation Discussion and Analysis,” “Summary“Fiscal 2011 Summary Compensation Table, — Fiscal 2010,” “Grants of Plan-Based Awards in Fiscal 2010,2011,” “Outstanding Equity Awards at 20102011 Fiscal Year-End,” “Option Exercises and Stock Vested in Fiscal 2010,2011,” “Pension Benefits — Fiscal 2010,2011,” “Nonqualified Deferred Compensation — Fiscal 2010,2011,” “Potential Payments Upon Termination or Change in Control,” “Fiscal 20102011 Director Compensation,” “Corporate Governance — Compensation and Organization Committee Interlocks and Insider Participation” and “Compensation and Organization Committee Report” in the 20102011 Proxy is incorporated herein by reference.
 
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Shareowner Matters
 
The information presented in the sections entitled “Securities Authorized for Issuance Under Equity Compensation Plans,” “Security Ownership of Directors and Executive Officers” and “Security Ownership of Certain Beneficial Owners” in the 20102011 Proxy is incorporated herein by reference.
Securities Authorized for Issuance Under Equity Compensation Plans
The following table provides information about the company’s stock that could have been issued under the company’s equity compensation plans as of July 31, 2011:
             
      Number of Securities
  Number of
 Weighted-
 Remaining Available
  Securities to be
 Average
 For
  Issued Upon
 Exercise Price
 Future Issuance Under
  Exercise of
 of
 Equity Compensation
  Outstanding
 Outstanding
 Plans
  Options,
 Options,
 (Excluding Securities
  Warrants
 Warrants and
 Reflected in the First
Plan Category
 and Rights(a) Rights(b) Column)(c)
 
Equity Compensation Plans Approved by Security Holders(1)  14,842,965  $26.23   12,099,132 
Equity Compensation Plans Not Approved by Security Holders  N/A   N/A   N/A 
Total  14,842,965  $26.23   12,099,132 
(1)Column (a) represents stock options and restricted stock units outstanding under the 2005 Long-Term Plan, the 2003 Long-Term Plan and the 1994 Long-Term Plan. No additional awards can be made under the 1994 Long-Term Plan. Future equity awards under the 2005 Long-Term Plan and the 2003 Long-Term Plan may take the form of stock options, SARs, performance unit awards, restricted stock, restricted performance stock, restricted stock units or stock awards. Column (b) represents the weighted-average exercise price of the outstanding stock options only; the outstanding restricted stock and restricted stock units are not included in this calculation. Column (c) represents the maximum aggregate number of future equity awards that can be made under the 2005 Long-Term Plan and the 2003 Long-Term Plan as of July 31, 2011. The maximum number of future equity awards that can be made under the 2005 Long-Term Plan as of July 31, 2011 is 10,500,021. The maximum number of future equity awards that can be made under the 2003 Long-Term Plan as of July 31, 2011 is 1,599,111 (the 2003 Plan Limit). Each stock option or SAR awarded under the 2003 Long-Term Plan reduces the 2003 Plan Limit by one share. Each restricted stock unit, restricted stock, restricted performance stock unit, restricted performance stock or stock award under the 2003 Long-Term Plan reduces the 2003 Plan Limit by four shares. In the event any award (or portion thereof) under the 1994 Long-Term Plan lapses, expires or is otherwise terminated without the issuance of any company stock or is settled by delivery of consideration other than company stock, the maximum number of future equity awards that can be made under the 2003 Long-Term Plan automatically increases by the number of such shares.


78


 
Item 13.  Certain Relationships and Related Transactions, and Director Independence
 
The information presented in the section entitled “Transactions with Related Persons,” “Corporate Governance — Director Independence” and “Corporate Governance — Board Committee Structure” in the 20102011 Proxy is incorporated herein by reference.
 
Item 14.  Principal Accounting Fees and Services
 
The information presented in the section entitled “Independent Registered Public Accounting Firm Fees and Services” in the 20102011 Proxy is incorporated herein by reference.
 
PART IV
 
Item 15.  Exhibits and Financial Statement Schedules
 
(a) The following documents are filed as part of this report:
 
1.  Financial Statements
 
 • Consolidated Statements of Earnings for 2011, 2010 2009 and 20082009


78


 • Consolidated Balance Sheets as of July 31, 2011 and August 1, 2010 and August 2, 2009
 
 • Consolidated Statements of Cash Flows for 2011, 2010 2009 and 20082009
 
 • Consolidated Statements of Equity for 2011, 2010 2009 and 20082009
 
 • Notes to Consolidated Financial Statements
 
 • Management’s Report on Internal Control Over Financial Reporting
 
 • Report of Independent Registered Public Accounting Firm
 
2.  Financial Statement SchedulesSchedule
 
None.
• II — Valuation and Qualifying Accounts for 2011, 2010, and 2009
 
3.  Exhibits
 
   
3(i) Campbell’s Restated Certificate of Incorporation as amended through February 24, 1997 was filed with the SEC with Campbell’sForm 10-K (SEC file number 1-3822) for the fiscal year ended July 28, 2002, and is incorporated herein by reference.
3(ii) Campbell’s By-Laws, effective OctoberAugust 1, 2010,2011, were filed with the SEC on aForm 8-K (SEC file number 1-3822) on September 28, 2010,June 24, 2011, and are incorporated herein by reference.
4(a) With respect to Campbell’s 6.750% notes due 2011, 5.000% notes due 2012 and 4.875% notes due 2013, the form of Indenture between Campbell and Deutsche Bank Trust Company Americas (successor in interest to Bankers Trust Company), as Trustee, and the associated form of security were filed with the SEC with Campbell’s Registration StatementNo. 333-11497, and are incorporated herein by reference.
4(b) With respect to Campbell’s 3.375% notes due 2014, 3.050% notes due 2014, and 4.500% notes due 2019, and 4.250% notes due 2021, the form of Indenture between Campbell and The Bank of New York Mellon, as Trustee, and the associated form of security were filed with the SEC with Campbell’s Registration StatementNo. 333-155626, and are incorporated herein by reference.
4(c) Except as described in 4(a) and 4(b) above, there is no instrument with respect to long-term debt of the company that involves indebtedness or securities authorized thereunder exceeding 10 percent of the total assets of the company and its subsidiaries on a consolidated basis. The company agrees to file a copy of any instrument or agreement defining the rights of holders of long-term debt of the company upon request of the SEC.


79


9 Major Stockholders’ Voting Trust Agreement dated June 2, 1990, as amended, was filed with the SEC by(i)by (i) Campbell as Exhibit 99.C to Campbell’sSchedule 13E-4 (SEC file number 5-7735) filed on September 12, 1996, and (ii) with respect to certain subsequent amendments, the Trustees of the Major Stockholders’ Voting Trust as Exhibit 99.G to Amendment No. 7 to their Schedule 13D (SEC file number 5-7735) dated March 3, 2000, and as Exhibit 99.M to Amendment No. 8 to their Schedule 13D (SEC file number 5-7735) dated January 26, 2001, and as Exhibit 99.P to Amendment No. 9 to their Schedule 13D (SEC file number 5-7735) dated September 30, 2002, and is incorporated herein by reference.
10(a) Campbell Soup Company 1994 Long-Term Incentive Plan, as amended on November 17, 2000, was filed with the SEC with Campbell’s 2000 Proxy Statement (SEC file number 1-3822), and is incorporated herein by reference.
10(b) Campbell Soup Company 2003 Long-Term Incentive Plan, as amended and restated on September 25, 2008, was filed with the SEC with Campbell’sForm 10-K (SEC file number 1-3822) for the fiscal year ended August 3, 2008, and is incorporated herein by reference.
10(c) Campbell Soup Company 2005 Long-Term Incentive Plan, as amended and restated on November 18, 2010, was filed with the SEC with Campbell’s 20052010 Proxy Statement (SEC file number 1-3822), and is incorporated herein by reference.
10(d) Campbell Soup Company Annual Incentive Plan, as amended on November 18, 2004, was filed with the SEC with Campbell’s 2004 Proxy Statement (SEC file number 1-3822), and is incorporated herein by reference.


79


10(e) Campbell Soup Company Mid-Career Hire Pension Program,Plan, as amended and restated effective as of January 1, 2009, was filed with the SEC with Campbell’sForm 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2009, and is incorporated herein by reference.
10(f) First Amendment to the Campbell Soup Company Mid-Career Hire Pension Plan, effective as of December 31, 2010, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended January 30, 2011, and is incorporated herein by reference.
10(g)Deferred Compensation Plan, effective November 18, 1999, was filed with the SEC with Campbell’sForm 10-K (SEC file number 1-3822) for the fiscal year ended July 30, 2000, and is incorporated herein by reference.
10(g)10(h) Campbell Soup Company Supplemental Retirement Plan (formerly known as Deferred Compensation Plan II,II), as amended and restated effective as of January 1, 2009, was filed with the SEC with Campbell’sForm 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2009, and is incorporated herein by reference.2011.
10(h)10(i) Severance Protection Agreement dated January 8, 2001, with Douglas R. Conant, President and Chief Executive Officer through fiscal 2011, was filed with the SEC with Campbell’sForm 10-Q (SEC file number 1-3822) for the fiscal quarter ended January 28, 2001, and is incorporated herein by reference. Agreements with the other executive officers listed under the heading “Executive Officers of the Company” (other than B. Craig Owens) are in all material respects the same as Mr. Conant’s agreement.
10(i)10(j) Amendment to the Severance Protection Agreement dated February 26, 2008, with Douglas R. Conant, President and Chief Executive Officer through fiscal 2011, was filed with the SEC with Campbell’sForm 10-Q (SEC file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference. Amendments with the other executive officers listed under the heading “Executive Officers of the Company” (other than B. Craig Owens) are in all material respects the same as Mr. Conant’s agreement.
10(j)10(k) Form of U.S. Severance Protection Agreement, which is applicable to executives hired after March 1, 2008 and before August 1, 2011 (such as B. Craig Owens), was filed with the SEC with Campbell’sForm 10-Q (SEC file number1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
10(k)Form ofNon-U.S. Severance Protection Agreement, which is applicable to executives hired after March 1, 2008, was filed with the SEC with Campbell’sForm 10-Q (SEC file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
10(l) Form of Non-U.S. Severance Protection Agreement, which is applicable to executives hired after March 1, 2008 and before August 1, 2011, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
10(m)Form of U.S. Severance Protection Agreement, which is applicable to executives hired on or after August 1, 2011.
10(n)Form of Non-U.S. Severance Protection Agreement, which is applicable to executives hired on or after August 1, 2011.


80


10(o)Campbell Soup Company Severance Pay Plan for Salaried Employees, as amended and restated effective January 1, 2009,2011, was filed with the SEC with Campbell’sForm 10-Q (SEC file number 1-3822) for the fiscal quarter ended FebruaryMay 1, 2009,2011, and is incorporated herein by reference.
10(m)10(p) Campbell Soup Company Supplemental Employees’ Retirement Plan, as amended and restated effective January 1, 2009, was filed with the SEC with Campbell’sForm 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2009, and is incorporated herein by reference.
10(n)10(q)First Amendment to the Campbell Soup Company Supplemental Employees’ Retirement Plan, effective as of December 31, 2010, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended January 30, 2011, and is incorporated herein by reference.
10(r) 2003 Long-Term Incentive Plan Time-Lapse Restricted Stock Unit Agreement, dated as of November 1, 2008, between the company and B. Craig Owens was filed with the SEC with Campbell’sForm 10-Q (SEC file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
10(s)Form of 2005 Long-Term Incentive Plan Time-Lapse Restricted Stock Unit Agreement, which is applicable to the July 1, 2011 restricted stock unit grants to each of B. Craig Owens and Ellen O. Kaden, was filed with the SEC on a Form 8-K (SEC file number 1-3822) on July 1, 2011, and is incorporated herein by reference.
21 Subsidiaries (Direct and Indirect) of the company.
23 Consent of Independent Registered Public Accounting Firm.
24 Power of Attorney.
31(a) Certification of Douglas R. ConantDenise M. Morrison pursuant toRule 13a-14(a).
31(b) Certification of B. Craig Owens pursuant toRule 13a-14(a).
32(a) Certification of Douglas R. ConantDenise M. Morrison pursuant to 18 U.S.C. Section 1350.
32(b) Certification of B. Craig Owens pursuant to 18 U.S.C. Section 1350.
101.INS XBRL Instance Document
101.SCH XBRL Schema Document
101.CAL XBRL Calculation Linkbase Document
101.DEF XBRL Definition Linkbase Document
101.LAB XBRL Label Linkbase Document
101.PRE XBRL Presentation Linkbase Document

80
81


 
SIGNATURES
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, Campbell has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
Date: September 29, 201028, 2011
 
CAMPBELL SOUP COMPANY
 
 By: /s/  B. Craig Owens
B. Craig Owens
Senior Vice President — Chief
Financial Officer and Chief
Administrative Officer
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of Campbell and in the capacity and on the date indicated.
 
Date: September 29, 201028, 2011
 
   
/s/  B. Craig Owens
 /s/  Anthony P. DiSilvestro
 
B. Craig Owens Anthony P. DiSilvestro
Senior Vice President — Chief Financial Senior Vice President — Finance
Officer and Chief Administrative Officer (Principal Accounting Officer)
 
       
 
Paul R. Charron Chairman and Director }  
Douglas R. ConantDenise M. Morrsion President, Chief Executive }  
  Officer and Director }  
Edmund M. Carpenter Director }  
Bennett Dorrance Director }  
Harvey Golub Director }  
Lawrence C. Karlson Director } 
By: 
/s/  Ellen Oran Kaden     

Randall W. Larrimore Director }         Ellen Oran Kaden
Mary Alice D. Malone Director }         Senior Vice President —
Sara Mathew Director }         Law and Government
William D. Perez Director }         Affairs
Charles R. Perrin Director }  
A. Barry Rand Director }  
Nick Shreiber Director }  
Archbold D. van Beuren Director }  
Les C. Vinney Director }  
Charlotte C. Weber Director }  


8182


Schedule II
CAMPBELL SOUP COMPANY
Valuation and Qualifying Accounts

For the Fiscal Years ended July 31, 2011, August 1, 2010, and August 2, 2009
                 
     Charged to/
       
     (Reduction in)
       
  Balance at
  Costs
     Balance at
 
  Beginning of
  and
     End of
 
  Period  Expenses  Deductions  Period 
  (Dollars in millions) 
 
Fiscal year ended July 31, 2011                
Cash discount $5  $113  $(113) $5 
Bad debt reserve  4   2   (4)  2 
Returns reserve(1)  8   (2)  (2)  4 
                 
Total Accounts receivable allowances $17  $113  $(119) $11 
                 
Fiscal year ended August 1, 2010                
Cash discount $5  $116  $(116) $5 
Bad debt reserve  3   2   (1)  4 
Returns reserve(1)  11   (3)     8 
                 
Total Accounts receivable allowances $19  $115  $(117) $17 
                 
Fiscal year ended August 2, 2009                
Cash discount $5  $116  $(116) $5 
Bad debt reserve  5   1   (3)  3 
Returns reserve(1)  11         11 
                 
Total Accounts receivable allowances $21  $117  $(119) $19 
                 
(1)The returns reserve is evaluated quarterly and adjusted accordingly. During each period, returns are charged to net sales in the Consolidated Statements of Earnings as incurred. Actual returns were approximately $145 in 2011, $130 in 2010, and $140 in 2009, or less than 2% of net sales.


83


INDEX OF EXHIBITS
   
Document
3(i) Campbell’s Restated Certificate of Incorporation as amended through February 24, 1997 was filed with the SEC with Campbell’s Form 10-K (SEC file number 1-3822) for the fiscal year ended July 28, 2002, and is incorporated herein by reference.
   
3(ii) Campbell’s By-Laws, effective OctoberAugust 1, 2010,2011, were filed with the SEC on a Form 8-K (SEC file number 1-3822) on September 28, 2010,June 24, 2011, and are incorporated herein by reference.
   
4(a) With respect to Campbell’s 6.750% notes due 2011, 5.000% notes due 2012 and 4.875% notes due 2013, the form of Indenture between Campbell and Deutsche Bank Trust Company Americas (successor in interest to Bankers Trust Company), as Trustee, and the associated form of security were filed with the SEC with Campbell’s Registration Statement No. 333-11497, and are incorporated herein by reference.
   
4(b) With respect to Campbell’s 3.375% notes due 2014, 3.050% notes due 2014, and 4.500% notes due 2019, and 4.250% notes due 2021, the form of Indenture between Campbell and The Bank of New York Mellon, as Trustee, and the associated form of security were filed with the SEC with Campbell’s Registration Statement No. 333-155626, and are incorporated herein by reference.
   
4(c) Except as described in 4(a) and 4(b) above, there is no instrument with respect to long-term debt of the company that involves indebtedness or securities authorized thereunder exceeding 10 percent of the total assets of the company and its subsidiaries on a consolidated basis. The company agrees to file a copy of any instrument or agreement defining the rights of holders of long-term debt of the company upon request of the SEC.
   
9 Major Stockholders’ Voting Trust Agreement dated June 2, 1990, as amended, was filed with the SEC by (i) Campbell as Exhibit 99.C to Campbell’s Schedule 13E-4 (SEC file number 5-7735) filed on September 12, 1996, and (ii) with respect to certain subsequent amendments, the Trustees of the Major Stockholders’ Voting Trust as Exhibit 99.G to Amendment No. 7 to their Schedule 13D (SEC file number 5-7735) dated March 3, 2000, and as Exhibit 99.M to Amendment No. 8 to their Schedule 13D (SEC file number 5-7735) dated January 26, 2001, and as Exhibit 99.P to Amendment No. 9 to their Schedule 13D (SEC file number 5-7735) dated September 30, 2002, and is incorporated herein by reference.
   
10(a) Campbell Soup Company 1994 Long-Term Incentive Plan, as amended on November 17, 2000, was filed with the SEC with Campbell’s 2000 Proxy Statement (SEC file number 1-3822), and is incorporated herein by reference.
   
10(b) Campbell Soup Company 2003 Long-Term Incentive Plan, as amended and restated on September 25, 2008, was filed with the SEC with Campbell’s Form 10-K (SEC file number 1-3822) for the fiscal year ended August 3, 2008, and is incorporated herein by reference.
   
10(c) Campbell Soup Company 2005 Long-Term Incentive Plan, as amended and restated on November 18, 2010, was filed with the SEC


Document
with Campbell’s 20052010 Proxy Statement (SEC file number 1-3822), and is incorporated herein by reference.
   
10(d) Campbell Soup Company Annual Incentive Plan, as amended on November 18, 2004,


Document
was filed with the SEC with Campbell’s 2004 Proxy Statement (SEC file number 1-3822), and is incorporated herein by reference.
   
10(e) Campbell Soup Company Mid-Career Hire Pension Program,Plan, as amended and restated effective as of January 1, 2009, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2009, and is incorporated herein by reference.
   
10(f) First Amendment to the Campbell Soup Company Mid-Career Hire Pension Plan, effective as of December 31, 2010, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended January 30, 2011, and is incorporated herein by reference.
10(g)Deferred Compensation Plan, effective November 18, 1999, was filed with the SEC with Campbell’s Form 10-K (SEC file number 1-3822) for the fiscal year ended July 30, 2000, and is incorporated herein by reference.
   
10(g)10(h) Campbell Soup Company Supplemental Retirement Plan (formerly known as Deferred Compensation Plan II,II), as amended and restated effective as of January 1, 2009, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2009, and is incorporated herein by reference.2011.
   
10(h)10(i) Severance Protection Agreement dated January 8, 2001, with Douglas R. Conant, President and Chief Executive Officer through fiscal 2011, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended January 28, 2001, and is incorporated herein by reference. Agreements with the other executive officers listed under the heading “Executive Officers of the Company” (other than B. Craig Owens) are in all material respects the same as Mr. Conant’s agreement.
   
10(i)10(j) Amendment to the Severance Protection Agreement dated February 26, 2008, with Douglas R. Conant, President and Chief Executive Officer through fiscal 2011, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference. Amendments with the other executive officers listed under the heading “Executive Officers of the Company” (other than B. Craig Owens) are in all material respects the same as Mr. Conant’s agreement.
   
10(j)10(k) Form of U.S. Severance Protection Agreement, which is applicable to executives hired after March 1, 2008 and before August 1, 2011 (such as B. Craig Owens), was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
   
10(k)10(l) Form of Non-U.S. Severance Protection Agreement, which is applicable to executives hired after March 1, 2008 and before August 1, 2011, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
   
10(l)10(m)Form of U.S. Severance Protection Agreement, which is applicable to executives hired on or after August 1, 2011.
10(n)Form of Non-U.S. Severance Protection Agreement, which is applicable to executives hired on or after August 1, 2011.
10(o) Campbell Soup Company Severance Pay Plan for Salaried Employees, as amended and restated effective January 1, 2009,2011, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended FebruaryMay 1, 2009,2011, and is


Document
incorporated herein by reference.
   
10(m)10(p) Campbell Soup Company Supplemental Employees’ Retirement Plan, as amended and restated effective January 1, 2009, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2009, and is incorporated herein by reference.


   
Document10(q)First Amendment to the Campbell Soup Company Supplemental Employees’ Retirement Plan, effective as of December 31, 2010, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended January 30, 2011, and is incorporated herein by reference.
10(n)
10(r) 2003 Long-Term Incentive Plan Time-Lapse Restricted Stock Unit Agreement, dated as of November 1, 2008, between the company and B. Craig Owens was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
10(s)Form of 2005 Long-Term Incentive Plan Time-Lapse Restricted Stock Unit Agreement, which is applicable to the July 1, 2011 restricted stock unit grants to each of B. Craig Owens and Ellen O. Kaden, was filed with the SEC on a Form 8-K (SEC file number 1-3822) on July 1, 2011, and is incorporated herein by reference.
   
21 Subsidiaries (Direct and Indirect) of the company.
   
23 Consent of Independent Registered Public Accounting Firm.
   
24 Power of Attorney.
   
31(a) Certification of Douglas R. ConantDenise M. Morrison pursuant to Rule 13a-14(a).
   
31(b) Certification of B. Craig Owens pursuant to Rule 13a-14(a).
   
32(a) Certification of Douglas R. ConantDenise M. Morrison pursuant to 18 U.S.C. Section 1350.
   
32(b) Certification of B. Craig Owens pursuant to 18 U.S.C. Section 1350.
   
101.INS XBRL Instance Document
   
101.SCH XBRL Schema Document
   
101.CAL XBRL Calculation Linkbase Document
   
101.DEF XBRL Definition Linkbase Document
   
101.LAB XBRL Label Linkbase Document
   
101.PRE XBRL Presentation Linkbase Document