SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-K

FOR ANNUAL AND TRANSITION REPORTS PURSUANT


TO SECTIONS 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
(Mark One)
þ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
 For the fiscal year ended December 31, 20032004
or
o
 or
oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File No.: 000-50171

Commission file no.: 000-50171

TRAVELZOO INC.

(Exact Name of Registrant as Specified in Its Charter)
   
DELAWARE
 36-4415727
(State or Other Jurisdiction of
Incorporation or Organization)
 (I.R.S. Employer
Identification No.)
Incorporation or Organization)
Identification No.)
590 Madison Avenue, 21st Floor,
10022
New York, New York
(Zip Code)
(Address of Principal Executive Offices)
 10022
(Zip Code)

Registrant’s telephone number, including area code:


(212) 521-4200

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
NONE

NONE

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:


Common Stock, $0.01 Par Value

(Title of Class)

     Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yesþ Noo

     Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.o

     Indicate by check mark whether the registrantRegistrant is an accelerated filer (as defined in Rule 12b-2 of the Act). Yesoþ Noþo

     As of June 30, 2003,2004, the aggregate market value of voting and non-voting common stock held by non-affiliates of the Registrant, based upon the average ofclosing sales price for the bid and ask prices of such stockRegistrant’s Common Stock, as reported on the OTC Bulletin Board,NASDAQ SmallCap Market, was $5,503,880.$57,538,253.

     The number of shares outstanding of the Registrant’s Common Stock as of March 26, 200428, 2005 was 19,425,147.16,250,479.


Documents Incorporated by Reference

          Portions of the Registrant’s Proxy Statement for its 2005 Annual Meeting of Stockholders are incorporated by reference in this Form
10-K in response to Part III, Items 5, 10, 11, 12, 13, and 14.


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TRAVELZOO INC.

TRAVELZOO INC.

Table of Contents

     
Page

PART I
Item 1.Business  2Page
PART I 
Business3
 Properties 1517
 Legal Proceedings 1517
 Submission of Matters to a Vote of Security Holders17
PART II  16
PART II
 Market for Registrant’s Common Equity, and Related Stockholder Matters and Issuer Purchases of Equity Securities 1618
 Selected Consolidated Financial Data 1619
 Management’s Discussion and Analysis of Financial Condition and Results of Operations 1719
 Quantitative and Qualitative Disclosures aboutAbout Market Risk 2328
 Consolidated Financial Statements 2429
 Changes in and Disagreements withWith Accountants on Accounting and Financial Disclosure47
Controls and Procedures47
Other Information47
PART III  40
 Controls and Procedures40
PART III
Item 10.Directors and Executive Officers of the Registrant 4047
 Executive Compensation 4048
 Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 4148
 Certain Relationships and Related Transactions48
Principal Accountant Fees and Services48
PART IV
Exhibits and Financial Statement Schedules48
  4150
Principal Accounting Fees and Services41
Item 15.Exhibits, Financial Statement Schedules, and Reports on Form 8-K41
Signatures42
List of Subsidiaries
Section 302 Certification
Pursuant to Section 906 Certification

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PART I

     The information in this Report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are based upon current expectations, assumptions, estimates and projections about Travelzoo Inc. and our industry. These forward-looking statements are subject to the many risks and uncertainties that exist in our operations and business environment that may cause actual results, performance or achievements of Travelzoo to be different from those expected or anticipated in the forward-looking statements. Any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. For example, words such as “may”, “will”, “should”, “estimates”, “predicts”, “potential”, “continue”, “strategy”, “believes”, “anticipates”, “plans”, “expects”, “intends”, and similar expressions are intended to identify forward-looking statements. Travelzoo’s actual results and the timing of certain events could differ significantly from those anticipated in such forward-looking statements. Factors that might cause or contribute to such a discrepancy include, but are not limited to, those discussed elsewhere in this Report in the section entitled “Risk Factors” and the risks discussed in our other Securities and Exchange Commission (“SEC”) filings. The forward-looking statements included in this report reflect the beliefs of our management on the date of this report. We undertake no obligation to update publicly any forward-looking statements for any reason, even if new information becomes available or other events or circumstances occur in the future.

Item 1.Business

Item 1.Business

Overview

     Travelzoo Inc. (the “Company” or “Travelzoo”) is an Internet media company that publishes sales and specials fortravel offers from hundreds of travel companies. As the Internet is becoming consumers’ preferred medium to search for travel offers, we provide airlines, hotels, cruise lines, vacation packagers, and other travel companies with a fast, flexible, and cost-effective way to reach millions of users. While our products provide advertising opportunities for travel companies, they also provide Internet users with a free source of information on current sales and specials from hundreds of travel companies.

     Our productspublications include theTravelzoowebsite,Web site, theTravelzoo Top 20e-mail newsletter,Newsflash, and theWeekend.comNewsflashnewsletter.e-mail product.The Company also operatesSuperSearch, a pay-per-click travel search engine.

     More than 300 companies purchase our advertising services, including American Airlines, American Express, Alamo Rent-A-Car, ATA, Avis Rent-A-Car, British Airways, Carnival Cruise Lines, Liberty Travel, Delta Air Lines, Expedia, Fairmont Hotels & Resorts, JetBlue Airways, Kimpton Hotels, Marriott Hotels, Caesars Entertainment, Spirit Airlines, Starwood Hotels & Resorts Worldwide, Royal Caribbean, United Airlines, US Airways, and US Airways.Vanguard Rent-A-Car.

     Our revenues are generated from advertising sales. Our revenues have grown rapidly since we began operations in 1998, primarily driven by an increasing number of travel companies listing their sales and specials on theTravelzoo websiteWeb site and in theTravelzoo Top 20newsletter. Our revenues increased from approximately $84,000 for the period from May 21, 1998 (inception) to December 31, 1998, to approximately $18.0$33.7 million for the year ended December 31, 2003.2004.

     Our principal business office is located at 590 Madison Avenue, 21st Floor, New York, New York 10022.

     Travelzoo was originally incorporated as Travelzoo.com Corporation (“Travelzoo Bahamas”) in the Commonwealth of The Bahamas. In a “Netsurfer Stockholder” offering, Travelzoo Bahamas issuedis controlled by Ralph Bartel, who holds approximately 2.6 million shares of its common stock to approximately 700,000 visitors who registered on theTravelzoowebsite. No cash payments were required or received for any78% of the stock issued pursuant to the Netsurfer Stockholder offering.outstanding shares.

     The number of shares issuedCompany was increasedformed as a result of a subsequent two-for-one stock split.

combination and merger of entities founded by the Company’s majority stockholder, Mr. Ralph Bartel. In 1998, Mr. Bartel founded Travelzoo.com Corporation, a series of transactions completed in 2002, Travelzoo Bahamas was merged intocorporation, which issued 5,155,874 shares via the Internet to approximately 700,000 stockholders for no cash consideration (“Netsurfer shares”). In 1998, Mr. Bartel also founded Silicon Channels Corporation, a California corporation, to operate theTravelzooWeb site. During 2001, Travelzoo Inc., was formed as a subsidiary of Travelzoo.com Corporation, and Mr. Bartel contributed all of the outstanding shares of Silicon Channels to Travelzoo Inc. in exchange for 8,129,273 shares of Travelzoo Inc. and options to acquire an additional 2,158,349 shares at $1.00. The merger was accounted for as a combination of entities under common control using “as-if pooling-of-interests” accounting. Under this method of accounting, the assets and liabilities of Silicon Channels Corporation and Travelzoo Inc. were carried forward to the combined company at their historical costs. In addition, all prior period financial statements of Travelzoo Inc. were restated to include the combined results of operations, financial position and cash flows of Silicon Channels Corporation.

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     During January 2001, the Board of Directors of Travelzoo.com Corporation proposed that Travelzoo.com Corporation be merged with Travelzoo Inc. whereby Travelzoo Inc. would be the surviving entity. On March 15, 2002, the stockholders of Travelzoo.com Corporation approved the merger with Travelzoo Inc. On April 25, 2002, the certificate of merger was filed in Delaware corporation,upon which the merger became effective and eachTravelzoo.com Corporation ceased to exist. Each outstanding share of Travelzoo Bahamascommon stock of Travelzoo.com Corporation was converted into the right to receive one share

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of common stock of Travelzoo Inc. Under and subject to the terms of the merger agreement, stockholders were allowed a period of two years following the effective date of the merger to receive shares of Travelzoo Inc. The records of Travelzoo.com Corporation showed that, assuming all of the shares applied for by the Netsurfer stockholders were validly issued, there were 11,295,874 shares of Travelzoo.com Corporation outstanding. As of April 25, 2004, two years following the effective date of the merger, 7,180,342 shares of Travelzoo.com Corporation had been exchanged for shares of Travelzoo Inc. Prior to that date, the remaining shares which were available for issuance pursuant to the merger agreement were included in the issued and outstanding common stock of Travelzoo Inc. and included in the calculation of basic and diluted earnings per share. After April 25, 2004, the Company ceased issuing shares to the former stockholders of Travelzoo.com Corporation, and no additional shares are reserved for issuance to any former stockholders, because their right to receive shares has now expired. On April 25, 2004, the number of shares reported as outstanding was reduced from 19,425,147 to 15,309,615 to reflect actual shares issued as of the expiration date. As of December 31, 2003, 130,497 former2004, there were 16,233,204 shares of common stock outstanding, and earnings per share calculations reflect the reduction of the number of shares reported as outstanding during the period.

     In October 2004, the Company announced a program under which it will make cash payments to persons who establish that they were stockholders of Travelzoo Bahamas have taken the steps necessaryTravelzoo.com Corporation, and who failed to receive theirsubmit requests for shares in Travelzoo Inc., within the required time period. See Note 2 to the accompanying consolidated financial statements.

     The merger of Travelzoo.com Corporation into Travelzoo Inc. was accounted for as a combination of entities under common control using “as-if pooling-of-interests’’ accounting. Under this method of accounting, the assets and 15,294,033 sharesliabilities of common stock have been issued. IfTravelzoo.com Corporation and Travelzoo Inc. were carried forward at their historical costs. In addition, all former stockholdersprior period financial statements of Travelzoo Bahamas accept their shares inInc. were restated to include the combined results of operations, financial position and cash flows of Travelzoo.com Corporation. The restated results of operations and cash flows of Travelzoo Inc., an additional 4,131,114 shares are identical to the combined results of common stock will be issued. These shares are reported as outstanding shares in our financial statements.

     In October 2003, the Company completed an underwritten secondary offering of 402,500 shares of common stock sold by the Company’s Chief Executive OfficerTravelzoo.com Corporation and principal stockholder. The offering was intended primarily to allow the Company to satisfy the requirement for listing on the NASDAQ SmallCap Market that the Company have 300 round lot holders.Travelzoo Inc.

     On December 30, 2003,August 18, 2004, Travelzoo became listed on the NASDAQ SmallCapNational Market under the symbol “TZOO.”

     In October 2004, the Company completed a private placement offering of 750,000 newly-issued shares of common stock for gross proceeds of $30.0 million to a group of investors. The proceeds from the offering are intended to be used for general corporate purposes, including new product development and marketing expenditures, and potential acquisitions or strategic investments.

Our Industry

     According to the Newspaper Association of America, travel companies spent $1.3 billion in 20032004 on national advertising in newspapers (source: Market and Business Analysis and Research, NAA, 2004)2005). We believe that newspapers are currently the main medium for travel companies to advertise their sales and specials.offers.

     We believe that several factors are causing and will continue to cause travel companies to increase their spending on Internet advertising of sales and specials:offers:

     The Internet Is Consumers’ Preferred Information Source.Market research shows that the Internet has become consumers’ preferred information source for travel (source: Forrester Research, 2002).

     Benefits of Internet Advertising vs. Print Advertising.Internet advertising provides travel companies advantages compared to print advertising. These advantages include real-time listings, real-time updates, and performance tracking. See “—“ — Benefits to Travel Companies.”

     New Advertising Opportunities.The Internet allows travel companies to advertise their sales and specials in a fast, flexible, and cost-effective manner that has not been possible before.

     Suppliers Selling Directly.We believe that many travel suppliers prefer to sell directly to consumers through suppliers’ websitesWeb sites versus selling through travel agents. Internet advertising attracts consumers to suppliers’ websites.Web sites.

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Problems Travel Companies Face and Limitations of Newspaper Advertising

     We believe that travel companies often face the challenge of being able to effectively and quickly market and sell excess inventory (i.e. airline seats, hotel rooms, or cruise cabins that are likely to be unfilled). The success of marketing excess inventory can have a substantial impact on a travel company’s net income. Almost all costs of travel services are fixed. That is, the costs do not vary with sales. A relatively small amount of unsold inventory can have a significant impact on the profitability of a travel company.

     Our management believes that travel companies need a fast, flexible, and cost-effective solution for marketing excess inventory. The solution must be fast, because travel services are a quickly expiring commodity. The period between the time when a company realizes that there is excess inventory and the time when the value of the travel service has become worthless is very short. The solution must be flexible, because the travel industry is dynamic and the demand for excess inventory is difficult to forecast. It is difficult for travel companies to price excess inventory. It is difficult for travel companiesinventory and to forecast the marketing effort needed to sell excess inventory. The marketing must be cost-effective because excess inventory is often sold at highly discounted prices, which lowers margins.

     Our management believes that newspaper advertising, with respect to advertising excess inventory, suffers from a number of limitations which do not apply to the Internet:

 •  typically, ads must be submitted 2 to 5 days prior to the publication date, which makes it difficult to advertise last-minute inventory;

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 •  once an ad is published, it cannot be updated or deleted when an offer is sold out;
 
 •  once an ad is published, the travel company cannot change a price;
 
 •  in many markets, the small number of newspapers and other print media reduces competition, resulting in high rates for newspaper advertising; and
 
 •  newspaper advertising does not allow for detailed performance tracking.

Our Products and Services

     We provide airlines, hotels, cruise lines, vacation packagers, and other travel suppliers with a fast, flexible, and cost-effective way to advertise their sales and specials to millions of users. Our productspublications include theTravelzoowebsite,Web site, theTravelzoo Top 20e-mail newsletter,Newsflash,and theWeekend.comNewsflashnewsletter.e-mail alert service. The Company also operatesSuperSearch, a pay-per-click travel search engine. While our products provide advertising opportunities for travel companies, they also provide Internet users with a free source of information on current sales and specials from hundreds of travel companies.

     As travel companies increasingly utilize the Internet to promote their special offers, we believe that our products will enable them to take advantage of the lower cost and real-time communication enabled by the Internet. Our listing management software allows travel companies to add, update, and delete special offer listings on a real-time basis. Our software also provides travel companies with real-time performance tracking, enabling them to optimize their marketing campaigns.

     The following table presents an overview of our products:

           

PublicationAdvertiserConsumer
PublicationPublicationContentScheduleReach/Usage*BenefitsBenefits
 PublicationContentScheduleReach*Advertiser BenefitsConsumer Benefits

TravelzoowebsiteWeb site
 WebsiteWeb site listing thousands of outstanding sales and specials from approximately 300340 travel companies 24/7 5.13.0 million unique visitors per month Broad reach, sustained exposure, targeted placements by destination and travel segment 24/7 access to deals, ability to search and browse by destination or keyword

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PublicationAdvertiserConsumer
PublicationContentScheduleReach/Usage*BenefitsBenefits
Travelzoo
Top 20
 E-mailPopular e-mail newsletter listing 20 of the week’s most outstanding deals from selected travel companies Weekly 6.18.0 million subscribers Mass “push” advertising vehicle to quickly stimulate incremental travel Weekly access to 20 outstanding, handpicked deals chosen from among thousands

Newsflash
 Regionally-targeted e-mail alert service with a single time-sensitive and newsworthy travel offer Within 2 hours of an offer being identified 2.74.7 million subscribers Regional targeting, 100% share of voice for advertiser, flexible publication schedule Breaking news
offers delivered just-in- time
just-in-time

Weekend.comSuperSearch
 E-mail listing inspirational ideas for upcoming weekends, from getawaysTravel search engine using a proprietary algorithm to local eventsrecommend sites and moviesenable one-click searching WeeklyOn-demand 2.03.0 million subscribersmonthly searches Upscale editorial and visual content in HTML format, strong share of voice forDrives qualified traffic directly to advertiser site on a pay-per-click basis Great ideasSaves time and money by identifying the sites most likely to make the weekend counthave great rates for a specific itinerary

     * ForTravelzooWeb site, reach information is based on comScore Media Metrix, 3/2004. ForTop 20,Newsflash, andSuperSearch, reach/usage information is based on internal Travelzoo statistics as of December 31, 2004.

ForTravelzoowebsite, reach is from comScore Media Metrix, 3/2003. ForTop 20,Newsflash, andWeekend.com, reach is based on internal Travelzoo statistics as of 12/31/2003.
     In 2004, theTravelzooWeb site and theTravelzoo Top 20e-mail newsletter accounted for approximately 80% of our total revenues.

     In July 2004, we discontinued ourWeekend.come-mail newsletter.

Although we analyze the reach of each of our products with the goal of improving the quality for both Internet users and advertisers, we do not account for the cost of each product or the profitability of each product separately. We do not allocate resources based on the performance of each product. Our Chief Executive Officer, who is our chief operating decision maker, reviews the financial information and operating results prepared on a company-wide basis.

Benefits to Travel Companies

     Key features of our solution for travel companies include:

 •  Real-Time Listings of Special Offers.Our technology allows travel companies to advertise new special offers on a real-time basis.

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 •  Real-Time Updates.Our technology allows travel companies to update their listings on a real-time basis.
 
 •  Real-Time Performance Reports.We provide travel companies with real-time tracking of the performance of their advertising campaigns. Our solution enables travel companies to optimize their campaigns by removing or updating unsuccessful listings and further promote successful listings.
 
 •  Access to Millions of Consumers.We provide travel companies fast access to millions of travel shoppers.
 
 •  National Reach.We offer travel companies access to Internet users across the U.S.

Benefits to Consumers

     OurTravelzoowebsite,Web site, ourTravelzoo Top 20newsletter,Newsflash, and ourWeekend.comSuperSearchnewslettersearch engine provide consumers information on current special offers at no cost to the consumer. Key features of our products include:

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 •  Aggregation of Offers From Many Companies.OurTravelzoowebsiteWeb site and ourTravelzoo Top 20e-mail newsletter aggregate information on current special offers from approximately 300340 travel companies. This saves the consumer time when searching for travel sales and specials.
 
 •  Current Information.Compared to newspaper ads, we provide consumers more current information, since our technology enables travel companies to update their listings on a real-time basis.
 
 •  Search tools.We provide consumers with the ability to search for specific special offers.

Growth Strategy

     Key elements of our strategy include:

  • Build Strong Brand Awareness.We believe that it is essential to establish a strong brand with Internet users and within the travel industry. We currently utilize an online marketing program to promote our brandsbrand to Internet users. In addition, we believe that we build brand awareness by product excellence that is promoted by word-of-mouth. We utilize sponsorships at industry conferences and public relations to promote our brandsbrand within the travel industry.
 
 •  Increase Reach.In order to attract more users to our products, we intend to expand our advertising campaigns as our business grows. We believe that we also can attract more users by product excellence that is promoted by word-of-mouth.
 
 •  Quality User Base.We believe that, in addition to increasing our reach, we need to maintain the quality of our user base. We believe that high quality content attracts a quality user base.
 
 •  Increase Number of Advertising Clients.We intend to continue to grow our advertising client base by expanding the size of our sales force. See “—“ — Sales and Marketing.”
 
 •  Excellent Service.We believe that it is important to provide our advertising clients with excellent service.
•  Replicate Business Model in Foreign Markets.We believe that there is an opportunity to replicate our business model in selected foreign markets. We believe that there will be an additional market opportunity for us. In addition, we believe that we would strengthen our strategic position if we offered global advertising solutions to existing and new clients.

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Clients

     As of December 31, 2003,2004, our client base included approximately 300340 travel companies, including airlines, hotels, cruise lines, vacations packagers, tour operators, car rental companies, and travel agents. Some of our clients are:

   
American Airlines
Apple Vacations
ATA
Avis Rent A Car
British Airways
Budget Rent A Car
Caesars Entertainment
Dollar Rent A Car
Expedia
Fairmont Hotels and Resorts
Funjet Vacations
Hawaiian Airlines
Hilton Hotels
 JetBlue Airways
Apple VacationsKimpton Hotels
ATALiberty Travel
Avis Rent A CarLufthansa
British AirwaysMarriott Hotels
Budget Rent A CarPleasant Holidays
Caesars EntertainmentRoyal Caribbean
Dollar Rent A CarSpirit Airlines
ExpediaStarwood Hotels & Resorts Worldwide
Fairmont Hotels and ResortsTravelocity.com
Funjet VacationsUnited Airlines
Hawaiian AirlinesUS Airways
Hilton HotelsVirgin Atlantic

     For the year ended December 31, 2004, our largest client, Click Here, Inc., an advertising agency representing Travelocity.com, accounted for 12% of our revenues. For the year ended December 31, 2003, our two largest clients accounted for 11% and 10% of our revenues, respectively. For the year ended December 31, 2002, our two largest clients accounted for 15% and 14% of our revenues, respectively. For the year ended December 31, 2001, our two largest clients accounted for 15% and 13% of our revenues, respectively. No other clients accounted for 10% or more of revenues in 2004, 2003, 2002, or 2001.2002.

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     We have written agreements with Click Here, Inc. Copies of the agreements are filed as exhibits to this Report. The agreements provide that Travelzoo will be paid for the publication of ads on a cost-per-click basis. The agreements for 2004 were not cancelable by Click Here, Inc. The agreements for 2005 are cancelable by Click Here, Inc. upon 90 days’ written notice. The payment terms are net 60 days with no discount for early payment.

Sales and Marketing

     As of December 31, 2003,2004, our direct sales force consisted of a Senior Vice President of Sales, a Vice President of Business Development, four advertising sales directors, and fivefour advertising sales managers.

     We currently utilize an online marketing program to promote our brands to Internet users.users and acquire new subscribers for our e-mail products. In addition, we believe that we build brand awareness by product excellence that is promoted by word-of-mouth. We utilize sponsorships at industry conferences and public relations to promote our brands within the travel industry.

Technology

     We have designed our technology to serve a large volume of webWeb traffic and send a large volume of e-mails in an efficient and scaleable manner.

     We co-locate our production servers with SAVVIS, a global provider of hosting, network, and application services. SAVVIS’s facility includes features such as power redundancy, multiple egress and peering to other ISPs, fire suppression and access to our own separate physical space. We believe our arrangements with SAVVIS will allow us to grow without being limited by our own physical and technological capacity, and will also provide us with sufficient bandwidth for our anticipated needs. Because of the design of our website,Web site, our users are not required to download or upload large files from or to our website,Web site, which allows us to continue increasing the number of our visitors and page views without adversely affecting our performance or requiring us to make significant additional capital expenditures.

     Our software is written using open standards, such as Visual Basic Script, and HTML, and interfaces with products from Microsoft. We have standardized our hardware platform on CompaqHP servers and Cisco switches.

Competition

     We compete with large Internet portal sites, such as About.com, America Online, Lycos, MSN and Yahoo!, that offer listings or other advertising opportunities for travel companies. We also compete with search engines like Google or Overture that offer pay-per-click listings. In addition, we compete with newspapers,

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magazines and other traditional media companies that operate websitesWeb sites which provide advertising opportunities. We expect to face additional competition as other established and emerging companies, including print media companies, enter our market.
We believe that the primary competitive factors are price and performance.

     Many of our current and potential competitors have longer operating histories, significantly greater financial, technical, marketing and other resources and larger client bases than we do. In addition, current and potential competitors may make strategic acquisitions or establish cooperative relationships to expand their businesses or to offer more comprehensive solutions.

     New technologies could increase the competitive pressures that we face. The development of competing technologies by market participants or the emergence of new industry standards may adversely affect our competitive position. Competition could result in reduced margins on our services, loss of market share or less use of our products by travel companies and consumers. If we are not able to compete effectively with current or future competitors as a result of these and other factors, our business could be materially adversely affected.

Government Regulation and Legal Uncertainties

     There are increasing numbers of laws and regulations pertaining to the Internet, including laws and regulations relating to user privacy, liability for information retrieved from or transmitted over the Internet, online content regulation, user privacy and domain name registration. Moreover, the applicability to the Internet of existing laws governing issues such as intellectual property ownership and infringement, copyright, patent, trademark, trade secret, obscenity, libel and personal privacy is uncertain and developing.

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     Privacy Concerns.Government agencies are considering adopting regulations regarding the collection and use of personal identifying information obtained from individuals when using Internet sites or e-mail services. While we have implemented and intend to implement additional programs designed to enhance the protection of the privacy of our users, these programs may not conform to any regulations which may be adopted by these agencies. In addition, these regulatory and enforcement efforts may adversely affect our ability to collect demographic and personal information from users, which could have an adverse effect on our ability to provide advertisers with demographic information. The European Union (the “EU”) has adopted a directive that imposes restrictions on the collection and use of personal data. The directive could impose restrictions that are more stringent than current Internet privacy standards in the United States. The directive may adversely affect our activities to the extent that we may seek to collect data from users in EU member countries.

     Anti-Spam Legislation. In December 2003, the CAN-SPAM Act of 2003, a new federal anti-spam law, was enacted. This new law pre-empts various state anti-spam laws and establishes a single standard for e-mail marketing and customer communications. We believe that this new law will overall benefit our business as we do not use spam techniques or practices and will benefit now that others are prohibited from doing so.

Domain Names.Domain names are the user’s Internet “addresses.” The current system for registering, allocating and managing domain names has been the subject of litigation and of proposed regulatory reform. We own the domain names for travelzoo.com, travelzoo.net, travelzoo.org, travelzoo.ca, travelzoo.co.uk, weekend.com, and weekends.com, and have registered “Travelzoo” and “Weekend.com” as trademarks in the United States. Because of these protections, it is unlikely, yet possible, that third parties may bring claims for infringement against us for the use of our domain name and trademark. In the event such claims are successful, we could lose the ability to use our domain names. There can be no assurance that our domain name will not lose its value, or that we will not have to obtain entirely new domain names in addition to or in lieu of our current domain name if changes in overall Internet domain name rules result in a restructuring in the current system of using domain names which include “.com,” “.net,” “.gov,” “.edu” and other extensions.

     Jurisdictions.Due to the global nature of the Internet, it is possible that, although our transmissions over the Internet originate primarily in California, the governments of other states and foreign countries might attempt to regulate our business activities. In addition, because our service is available over the Internet in multiple states and foreign countries, these jurisdictions may require us to qualify to do business as a foreign corporation in each of these states or foreign countries, which could subject us to taxes and other regulations.

Intellectual Property

     Our success depends to a significant degree upon the protection of our brand names, includingTravelzooandTravelzoo Top 20, andWeekend.com.20.If we were unable to protect theTravelzooandTravelzoo Top 20brand

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names, our business could be materially adversely affected. We rely upon a combination of copyright, trade secret and trademark laws to protect our intellectual property rights. The steps we have taken to protect our proprietary rights, however, may not be adequate to deter misappropriation of proprietary information.

     We may not be able to detect unauthorized use of our proprietary information or take appropriate steps to enforce our intellectual property rights. In addition, the validity, enforceability and scope of protection of intellectual property in Internet-related industries is uncertain and still evolving. The laws of other countries in which we may market our services in the future are uncertain and may afford little or no effective protection of our intellectual property.

     On June 21, 1999, Mr. Bartel, our founder, filed with the United States Patent and Trademark Office (“PTO”) to register the trademark “Travelzoo” for “providing information and news in the field of travel via an on-line global communications network and travel agency services, namely making reservations and booking for transportation,” “providing information and news in the field of travel via an on-line global communications network and travel agency services, namely making reservations and booking for temporary lodging,” and “promoting the goods and services of others through the offer of travel goods and services and shopping club services, namely providing information on travel goods and services to members.” The PTO published that mark for opposition on October 31, 2000. On January 22, 2001, Mr. Bartel, who filed the trademark application as an individual, transferred the ownership of the pending trademark “Travelzoo” to Travelzoo Inc. The mark was registered by the PTO on January 23, 2001.

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     On November 2, 2000, we filed with the United States Patent and Trademark Office to register the trademark “Weekend.com” for “providing information via websites on global computer networks in the field travel,” “providing information via websites on global computer networks in the fields of entertainment, recreation, and sports,” and “providing information via websites on global computer networks in the fields of fashion, fitness, health and exercise.” The mark was registered by the PTO on November 5, 2002.

     On March 18, 2002, we filed with the United States Patent and Trademark Office to register the trademark “Top 20” for “promoting the goods and services of others through the offer of travel goods and services and shopping club services, namely providing information on travel goods and services to members,” “providing information and news in the field of travel via an on-line global communications network and travel agency services namely making reservations and booking for transportation,” and “providing information and news in the field of travel via an on-line global communications network and travel agency services, namely, making reservations and booking for temporary travel lodging.” The mark was registered by the PTO on May 13, 2003.

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Employees

     As of December 31, 2003,2004, we had 3949 employees, of whom 1114 worked in sales, business development, and marketing, 1723 in production, 3 in network operations and 89 were involved in finance, administration, and corporate operations. None of our employees is represented under collective bargaining agreements. We consider our relations with our employees to be good. Because of our anticipated further growth, we expect that the number of our employees will continue to increase for the foreseeable future.

RISK FACTORS

     Investing in our common stock involves a high degree of risk. Any or all of the risks listed below as well as other variables affecting our operating results could have a material adverse effect on our business, our quarterly and annual operating results or financial condition, which could cause the market price of our stock to decline or cause substantial volatility in our stock price, in which event the value of your common stock could decline. You should also keep these risk factors in mind when you read forward-looking statements.

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Risks Related to Our Financial Condition and Business Model

Our limited operating history makes our business difficult to evaluate.

     We have only a limited operating history for you to consider in evaluating our business. As a young company, we face risks and uncertainties relating to our ability to successfully implement our business plan. You must consider the risks, expenses and uncertainties which can materially affect the business of a young company like ours. These risks include uncertainty whether we will be able to:

 •  increase awareness of theTravelzoobrand;
 
 •  attract and retain additional travel companies to list their special offers with us;
 
 •  attract additional Internet users to theTravelzoowebsite;Web site;
 
 •  increase the functionality of our products and services;
 
 •  maintain our current, and develop new, business relationships;
 
 •  respond effectively to competitive pressures; and
 
 •  continue to develop and upgrade our technology.

We cannot assure you that we will sustain profitability.

     Although we have been profitable in the past, there is no assurance that we will continue to be profitable. We forecast our future expense levels based on our operating plans and our estimates of future revenues. We may find it necessary to accelerate expenditures relating to our sales and marketing efforts or otherwise increase our financial commitment to creating and maintaining brand awareness among travel companies and Internet users. If our revenues grow at a slower rate than we anticipate, or if our spending levels exceed our expectations or cannot be adjusted to reflect slower revenue growth, we may not generate sufficient revenues to sustain profitability. In this case, the value of the shares of Travelzoo could be reduced.

Fluctuations in our operating results may negatively impact our stock price.

     Our quarterly operating results may fluctuate significantly in the future due to a variety of factors that could affect our revenues or our expenses in any particular quarter. You should not rely on quarter-to-quarter comparisons of our results of operations as an indication of future performance. Factors that may affect our quarterly results include:

 •  mismatches between resource allocation and client demand due to difficulties in predicting client demand in a new market;
 
 •  changes in general economic conditions that could affect marketing efforts generally and online marketing efforts in particular;
 
 •  the magnitude and timing of marketing initiatives;

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 •  the maintenance and development of our strategic relationships;
 
 •  the introduction, development, timing, competitive pricing and market acceptance of our products and services and those of our competitors;
 
 •  our ability to attract and retain key personnel;
 
 •  our ability to manage our anticipated growth and expansion;
 
 •  our ability to attract traffic to our website; andWeb site;
 
 •  technical difficulties or system downtime affecting the Internet generally or the operation of our products and services specifically.specifically; and
•  payments which we make to previous stockholders of Travelzoo.com Corporation who failed to submit requests for shares in Travelzoo Inc. within the required time period.

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     In addition, we plan to significantly increase our operating expenses related to expandadvertising campaigns forTravelzooand the expansion of our sales and production departments. If revenues fall below our expectations in any quarter and we are unable to quickly reduce our spending in response, our operating results would be lower than expected and our stock price may fall.

     In addition, we are required under U.S. Generally Accepted Accounting Principles to review our intangible assets for impairment when events or changes in circumstances indicate the carrying value may not be recoverable. We may be required to record a significant expense or charge to earnings in our financial statements in the period any impairment of intangible assets is determined.

We depend on two clients

We depend on one client for a substantial part of our revenues.

     In the fiscal year ended December 31, 2003, two clients2004, one client, Click Here, Inc., an advertising agency representing Travelocity.com, accounted for 11% and 10%12% of our revenues, respectively.revenues. The loss of onethis client or both clients may result in a significant decrease in our revenues and results of operations, which could have a material adverse effect on our business.

We have written agreements with Click Here, Inc. Copies of the agreements are filed as exhibits to this Report. The agreements provide that Travelzoo will be paid for the publication of ads on a cost-per-click basis. The agreements for 2004 were not cancelable by Click Here, Inc. The agreements for 2005 are cancelable by Click Here, Inc. upon 90 days’ written notice. The payment terms are net 60 days with no discount for early payment.

Our business model is unproven and may not be adaptable to a changing market.

     Our current revenue model depends on advertising fees paid by travel companies. If current clients decide not to continue advertising their sales and specialsoffers with us and we are unable to replace them with new clients, our business may be adversely affected. To be successful, we must provide online marketing solutions that achieve broad market acceptance by travel companies. In addition, we must attract sufficient Internet users with attractive demographic characteristics to our products. It is possible that we will be required to further adapt our business model in response to changes in the online advertising market or if our current business model is not successful. If we are not able to anticipate changes in the online advertising market or if our business model is not successful, our business could be materially adversely affected.

We may not be able to obtain sufficient funds to grow our business and any additional financing may be on terms adverse to your interests.

     We intend to continue to grow our business, and intend to fund our current operations and our anticipated growth from the cash flow generated from our operations and our retained earnings. However, these sources may not be sufficient to meet our needs. We may not be able to obtain additional financing on commercially reasonable terms, or at all.

     If additional financing is not available when required or is not available on acceptable terms, we may be unable to fund our expansion, successfully promote our brand name, develop or enhance our products and services, take advantage of business opportunities, or respond to competitive pressures, any of which could have a material adverse effect on our business.

     If we choose to raise additional funds through the issuance of equity securities, you may experience significant dilution of your ownership interest, and holders of the additional equity securities may have rights senior to those of the holders of our common stock.

If we obtain additional financing by issuing debt securities, the terms of these securities could restrict or prevent us from paying dividends and could limit our flexibility in making business decisions.

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Our business may be sensitive to recessions.

     The demand for online advertising may be linked to the level of economic activity and employment in the U.S. and abroad. Specifically, our business is dependent on the spending ofdemand for online advertising from travel companies. The last recession decreased consumer travel and caused travel companies to reduce or postpone their marketing spending generally, and their online marketing spending in particular. If the current economic recovery does not continue, our business and financial condition could be materially adversely affected.

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Our operations could be significantly hindered by the occurrence of a natural disaster or other catastrophic event.

     Our operations are susceptible to outages due to fire, floods, power loss, telecommunications failures, break-ins and similar events. In addition, a significant portion of our network infrastructure is located in Northern California, an area susceptible to earthquakes. We do not have multiple site capacity in the event of any such occurrence. Outages could cause significant interruptions of our service. In addition, despite our implementation of network security measures, our servers are vulnerable to computer viruses, physical and electronic break-ins, and similar disruptions from unauthorized tampering with our computer systems. We do not carry business interruption insurance to compensate us for losses that may occur as a result of any of these events.

Technological or other assaults on our service could harm our business.

     We are vulnerable to coordinated attempts to overload our systems with data, resulting in denial or reduction of service to some or all of our users for a period of time. We have experienced denial of service attacks in the past, and may experience such attempts in the future. We do not carry business interruption insurance to compensate us for losses that may occur as a result of any of these events. Any such event could reduce our revenue and harm our operating results and financial condition.

We may face significant costs with respect to the delivery of paper copies of reports to our stockholders.

     The Securities Exchange Act of 1934 requires us to provide paper copies of certain reports to our stockholders who do not consent to receiving electronic delivery. If a significant number of our stockholders do not consent to electronic delivery of stockholder communications or revoke such consent, we may face significant costs related to the printing and mailing of such reports.

Risks Related to Our Markets and Strategy

The Internet is

We may not a proven marketing medium.

The future of our business is dependent on the continuing acceptance by travel companies of the Internet as an effective marketing tool, and on the ongoing acceptance by consumers of the Internet as a source for information on offers from travel companies. The adoption of online marketing by travel companies, particularly among those that have historically relied upon traditional advertising methods, requires the acceptance of a new way of conducting business, marketing and advertising. Many of our potential clients have little or no experience using the Internet as a marketing tool, and not all Internet users have experience using the Internet to book travel. As a result, we cannot be sure that we will be able to effectively compete with traditional advertising methods. If we are unable to compete with traditional advertising methods,develop awareness of our business and results of operations could be materially adversely affected.

We may not be able to develop awareness of our brand name.

     We believe that continuing to build awareness of theTravelzoobrand name is critical to achieving widespread acceptance of our business. Brand recognition is a key differentiating factor among providers of online advertising opportunities, and we believe it could become more important as competition in our industry increases. In order to maintain and build brand awareness, we must succeed in our marketing efforts. If we fail to successfully promote and maintain our brand, incur significant expenses in promoting our brand and fail to generate a corresponding increase in revenue as a result of our branding efforts, or encounter legal obstacles which prevent our continued use of our brand name, our business could be materially adversely affected.

Our business may be sensitive to events affecting the travel industry in general.

     Events like the war with Iraq in 2003 or the terrorist attacks on the United States in 2001 have a negative impact on the travel industry. We are not in a position to evaluate the net effect of these circumstances on our business. In the longer term, our business might be negatively affected by financial pressures on the travel

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industry. However, our business may also benefit if travel companies increase their efforts to promote special offers or other marketing programs. If the events result in a long-term negative impact on the travel industry, such impact could have a material adverse effect on our business.

We will not be able to attract travel companies or Internet users if we do not continually enhance and develop the content and features of our products and services.

     To remain competitive, we must continually improve the responsiveness, functionality and features of our products and services. We may not succeed in developing features, functions, products or services that travel companies and Internet users find attractive. This could reduce the number of travel companies and Internet users using our products and materially adversely affect our business.

We may lose business if we fail to keep pace with rapidly changing technologies and clients needs.

     Our success is dependent on our ability to develop new and enhanced software, services and related products to meet rapidly evolving technological requirements for online advertising. Our current technology may not meet the future technical requirements of travel companies. Trends that could have a critical impact on our success include:

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 •  rapidly changing technology in online advertising;
 
 •  evolving industry standards, including both formal andde factostandards relating to online advertising;
 
 •  developments and changes relating to the Internet;
 
 •  competing products and services that offer increased functionality; and
 
 •  changes in travel company and Internet user requirements.

     If we are unable to timely and successfully develop and introduce new products and enhancements to existing products in response to our industry’s changing technological requirements, our business could be materially adversely affected.

Our business and growth will suffer if we are unable to hire and retain highly skilled personnel.

     Our future success depends on our ability to attract, train, motivate and retain highly skilled employees. We may be unable to retain our skilled employees, or attract, assimilate and retain other highly skilled employees in the future. We have from time to time in the past experienced, and we expect to continue to experience in the future, difficulty in hiring and retaining highly skilled employees with appropriate qualifications. If we are unable to hire and retain skilled personnel, our growth may be restricted, which could adversely affect our future success.

We may not be able to effectively manage our expanding operations.

     We have recently experienced a period of rapid growth. In order to execute our business plan, we must continue to grow significantly. As of December 31, 2003,2004, we had 3949 employees. We expect that the number of our employees will continue to increase for the foreseeable future. This growth has placed, and our anticipated future growth will continue to place, a significant strain on our management, systems and resources. We expect that we will need to continue to improve our financial and managerial controls and reporting systems and procedures. We will also need to continue to expand and maintain close coordination among our sales, production, marketing, IT, and finance departments. We may not succeed in these efforts. Our inability to expand our operations in an efficient manner could cause our expenses to grow disproportionately to revenues, our revenues to decline or grow more slowly than expected and otherwise have a material adverse effect on our business.

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Intense competition may adversely affect our ability to achieve or maintain market share and operate profitably.

     We compete with large Internet portal sites, such as About.com, America Online, Lycos, MSN and Yahoo!, that offer listings or other advertising opportunities for travel companies. These companies have significantly greater financial, technical, marketing and other resources and larger client bases. We also compete wewith search engines like Google orand Overture that offer pay-per-click listings. In addition, we compete with newspapers, magazines and other traditional media companies that provide online advertising opportunities. We expect to face additional competition as other established and emerging companies, including print media companies, enter the online advertising market. Competition could result in reduced margins on our services, loss of market share or less use ofTravelzooby travel companies and consumers. If we are not able to compete effectively with current or future competitors as a result of these and other factors, our business could be materially adversely affected.

Loss of any of our key management personnel could negatively impact our business.

     Our future success depends to a significant extent on the continued service and coordination of our management team, particularly Ralph Bartel, our Chairman, President, Chief Executive Officer, Chief Financial Officer and Secretary. The loss or departure of any of our officers or key employees could materially adversely affect our ability to implement our business plan. We do not maintain key person life insurance for any member of our management team. In addition, we expect new members to join our management team in the future. These individuals will not previously have worked together and will be required to become integrated into our management team. If our key management personnel are not able to work together effectively or successfully, our business could be materially adversely affected.

We may not be able to access third party technology upon which we depend.

     We use technology and software products from third parties including Microsoft. Technology from our current or other vendors

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may not continue to be available to us on commercially reasonable terms, or at all. Our business will suffer if we are unable to access this technology, to gain access to additional products or to integrate new technology with our existing systems. This could cause delays in our development and introduction of new services and related products or enhancements of existing products until equivalent or replacement technology can be accessed, if available, or developed internally, if feasible. If we experience these delays, our business could be materially adversely affected.

Risks Related to the Market for our Shares

We are controlled by a principal stockholder.

Ralph Bartel, who founded TravelzooOur stock price has been volatile historically and who is our Chairman of the Board, President, Chief Executive Officer, Chief Financial Officer and Secretary, is our largest stockholder, holding approximately 70% of our outstanding shares with options to increase his percentage ownership to 73% on a fully-diluted basis, assuming all former stockholders of Travelzoo Bahamas receive shares of Travelzoo Inc. Through his share ownership, he is in a position to control Travelzoo and to elect our entire board of directors.

Investors may face significant restrictions on the resale of our stock due to federal penny stock regulations.

     If our shares trade at less than five dollars per share, since the shares are not listed on a recognized national exchange or on the NASDAQ National Market, our common stock may be deemedcontinue to be a “penny stock” under Rule 3a51-1 under the Securities Exchange Act of 1934. Compliance with the requirements governing penny stocks may make it more difficult for investors in our common stock to resell their shares to third parties or to otherwise dispose of them.

     Section 15(g) of the Exchange Act, and Rule 15g-2 under the Exchange Act, require broker-dealers dealing in penny stocks to provide potential investors with a document disclosing the risks of penny stocks and

13


to obtain a manually signed and dated written receipt of the document before effecting any transaction in a penny stock for the investor’s account. Moreover, Rule 15g-9 promulgated under the Securities Exchange Act of 1934 requires broker-dealers in penny stocks to approve the account of any investor for transactions in such stocks before selling any penny stock to that investor. These requirements significantly increase the time necessary for a broker-dealer to sell a stock and limit the available purchasers for a stock.
Our stock price has been volatile historically and may continue to be volatile.

     The trading price of our common stock has been and may continue to be subject to wide fluctuations. During 2003,the first eight months of 2004, the sale prices of our common stock on the OTC Bulletin Board and on the NASDAQ SmallCap Market ranged from $3.50$7.10 to $11.00$34.98 per share. Since our inclusion on the NASDAQ National Market on August 18, 2004, the sale prices of our common stock on the NASDAQ National Market ranged from $30.06 to $110.62. Our stock price may fluctuate in response to a number of events and factors, such as quarterly variations in operating results; announcements of technological innovations or new products by us or our competitors; changes in financial estimates and recommendations by securities analysts; the operating and stock price performance of other companies that investors may deem comparable to us; and news reports relating to trends in our markets or general economic conditions.

     In addition, the stock market in general, and the market prices for Internet-related companies in particular, have experienced volatility that often has been unrelated to the operating performance of such companies. These broad market and industry fluctuations may adversely affect the price of our stock, regardless of our operating performance.

We are controlled by a principal stockholder.

     Ralph Bartel, who founded Travelzoo and who is our Chairman of the Board, President, Chief Executive Officer, Chief Financial Officer and Secretary, is our largest stockholder, holding approximately 78% of our outstanding shares with options to increase his percentage ownership to 81% on a fully-diluted basis. Through his share ownership, he is in a position to control Travelzoo and to elect our entire board of directors.

Risks Related to Legal Uncertainty

We may become subject to burdensome government regulations and legal uncertainties affecting the Internet which could adversely affect our business.

     To date, governmental regulations have not materially restricted use of the Internet in our markets. However, the legal and regulatory environment that pertains to the Internet is uncertain and may change. Uncertainty and new regulations could increase our costs of doing business, prevent us from delivering our products and services over the Internet or slow the growth of the Internet. In addition to new laws and regulations being adopted, existing laws may be applied to the Internet. New and existing laws may cover issues which include:

•  user privacy;
 •  user privacy;anti-spam legislation;
 
 •  consumer protection;
 
 •  copyright, trademark and patent infringement;
 
 •  pricing controls;
 
 •  characteristics and quality of products and services;
 
 •  sales and other taxes; and
 
 •  other claims based on the nature and content of Internet materials.

We may be unable to protect our registered trademark or other proprietary intellectual property rights.

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We may be liable as a result of information retrieved from or transmitted over the Internet.

     We may be sued for defamation, negligence, copyright or trademark infringement or other legal claims relating to information that is published or made available in our products. These types of claims have been brought, sometimes successfully, against online services in the past. The fact that we distribute information via e-mail may subject us to potential risks, such as liabilities or claims resulting from unsolicited e-mail or spamming, lost or misdirected messages, security breaches, illegal or fraudulent use of e-mail or interruptions or delays in e-mail service. In addition, we could incur significant costs in investigating and defending such claims, even if we ultimately are not liable. If any of these events occur, our business could be materially adversely affected.

Claims may be asserted against us relating to shares not issued in our recent merger.

     The merger of Travelzoo.com Corporation into the Company became effective on April 25, 2002. Stockholders of Travelzoo.com Corporation were allowed a period of two years following the effective date to receive our shares. After April 25, 2004, two years following the effective date, we ceased issuing shares to the former stockholders of Travelzoo.com Corporation. Many of the “Netsurfer stockholders,” who had applied to receive shares of Travelzoo.com Corporation in 1998 for no cash consideration, did not elect to receive their shares which were issuable in the merger prior to the end of the two-year period. A total of 4,115,532 of our shares which had been reserved for issuance in the merger were not claimed.

     It is possible that claims may be asserted against us in the future by former stockholders of Travelzoo.com Corporation seeking to receive our shares, whether based on a claim that the two-year deadline for exchanging their shares was unenforceable or otherwise. In addition, one or more jurisdictions, including the Bahamas or the State of Delaware, may assert rights to unclaimed shares under escheat statutes. If such escheat claims are asserted, we intend to challenge the applicability of escheat rights, among other reasons, in that the identity, residency and eligibility of the holders in question cannot be determined. There were certain conditions applicable to the issuance of shares to the Netsurfer stockholders, including requirements that (i) they be at least 18 years of age, (ii) they be residents of the U.S. or Canada and (iii) they not apply for shares more than once. The Netsurfer stockholders were required to confirm their compliance with these conditions, and were advised that failure to comply could result in cancellation of their shares in Travelzoo.com Corporation. Travelzoo.com Corporation was not able to verify that the applicants met the requirements referred to above at the time of their applications for issuance of shares. If claims are asserted by persons claiming to be former stockholders of Travelzoo.com Corporation, we intend to assert that their rights to receive their shares expired two years following the effective date of the merger, as provided in the merger agreement. We also expect to take the position, if escheat or similar claims are asserted in respect of the unissued shares in the future, that we are not required to issue such shares. Further, even if it were established that unissued shares were subject to escheat claims, we would assert that the claimant must establish that the original Netsurfer stockholders complied with the conditions to issuance of their shares. We are not able to predict the outcome of any future claims which might be asserted relating to the unissued shares. If such claims were asserted, and were fully successful, that could result in us being required to issue up to an additional 4,115,532 shares of common stock for no additional payment, which would result in substantial dilution of the ownership interests of the other stockholders, and in the our earnings per share, which could adversely affect the market price of the common stock.

     On October 15, 2004, we announced a program under which we will make cash payments to persons who establish that they were former stockholders of Travelzoo.com Corporation, and who failed to submit requests for our shares within the required time period. The accompanying consolidated financial statements include a charge in general and administrative expenses of $1.2 million for these cash payments for the year ended December 31, 2004 of which $525,000 remains as a liability as of December 31, 2004. The liability is based on the number of actual requests received from former stockholders through December 31, 2004. The total cost of this program is not reliably estimable because it is based on the ultimate number of valid requests received and future levels of our common stock price. Our common stock price affects the liability because the amount of cash payments under the program is based in part on the recent level of the stock price at the date valid requests are received. We do not know how many of the requests for shares originally received by Travelzoo.com Corporation in 1998 were valid, but we believe that only a portion of such requests were valid. As noted above, in order to receive payment under the program, a person is required to establish that such person validly held shares in Travelzoo.com Corporation. Assuming 100% of the requests from 1998 were valid, former stockholders of Travelzoo.com Corporation holding approximately 4,103,000 shares had not submitted claims under the program as of December 31, 2004.

Our internal controls over financial reporting may not be effective, and our independent auditors may not be able to certify as to their effectiveness, which could have a significant and adverse effect on our business.

     We are evaluating our internal controls over financial reporting in order to allow management to report on, and our independent auditors to attest to, our internal controls over financial reporting, as required by Section 404 of the Sarbanes-Oxley Act of 2002 and

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the rules and regulations of the SEC, which we collectively refer to as Section 404. We are currently performing the system and process evaluation and testing required in an effort to comply with the management assessment and auditor certification requirements of Section 404, which will initially apply to us as of December 31, 2005. In the course of our ongoing Section 404 evaluation, we have identified areas of internal controls that may need improvement and have instituted remediation efforts where necessary. Currently, none of our identified areas that need improvement have been categorized as material weaknesses or significant deficiencies. However, we are in the evaluation process, and we may identify conditions that may result in significant deficiencies or material weaknesses in the future.

We may be unable to protect our registered trademark or other proprietary intellectual property rights.

Our success depends to a significant degree upon the protection of theTravelzoobrand name. We rely upon a combination of copyright, trade secret and trademark laws and non-disclosure and other contractual arrangements to protect our intellectual property rights. The steps we have taken to protect our proprietary rights, however, may not be adequate to deter misappropriation of proprietary information.

     The U.S. Patent and Trademark Office registered the trademark for “Travelzoo” on January 23, 2001. If we are unable to protect our rights in the mark, a key element of our strategy of promotingTravelzooas a brand could be disrupted and our business could be adversely affected. We may not be able to detect unauthorized use of our proprietary information or take appropriate steps to enforce our intellectual property rights. In addition, the validity, enforceability and scope of protection of intellectual property in Internet-

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relatedInternet-related industries is uncertain and still evolving. The laws of other countries in which we may market our services in the future are uncertain and may afford little or no effective protection of our intellectual property. The unauthorized reproduction or other misappropriation of our proprietary technology could enable third parties to benefit from our technology and brand name without paying us for them. If this were to occur, our business could be materially adversely affected.

We may face liability from intellectual property litigation that could be costly to prosecute or defend and distract management’s attention with no assurance of success.

     We cannot be certain that our products, content and brand names do not or will not infringe valid patents, copyrights or other intellectual property rights held by third parties. While we have a trademark for “Travelzoo,” many companies in the industry have similar names including the word “travel”. We expect that infringement claims in our markets will increase in number as more participants enter the markets. We may be subject to legal proceedings and claims from time to time relating to the intellectual property of others in the ordinary course of our business. We may incur substantial expenses in defending against these third party infringement claims, regardless of their merit, and such claims could result in a significant diversion of the efforts of our management personnel. Successful infringement claims against us may result in monetary liability or a material disruption in the conduct of our business.

We may be liable as a result of information retrieved from or transmitted over the Internet.

We may be sued for defamation, negligence, copyright or trademark infringement or other legal claims relating to information that is published or made available in our products. These types of claims have been brought, sometimes successfully, against online services in the past. The fact that we distribute information via e-mail may subject us to potential risks, such as liabilities or claims resulting from unsolicited e-mail or spamming, lost or misdirected messages, security breaches, illegal or fraudulent use of e-mail or interruptions or delays in e-mail service. In addition, we could incur significant costs in investigating and defending such claims, even if we ultimately are not liable. If any of these events occur, our business could be materially adversely affected.

Item 2.

Properties

     Our principal offices are located in approximately 3,0004,000 square feet of office space in New York, New York under an operating lease with HQ Global Workplaces, Inc. that expires on December 31, 2005. Our West Coast offices are located in approximately 3,000 square feet of office space in Mountain View, California under an operating lease with HQ Global Workplaces, Inc. that expires on December 31, 2005. Our Chicago offices are located in approximately 2,000 square feet of office space under an operating lease with Regus Business Centre that expires on June 30,July 31, 2005. Our Miami offices are located in approximately 1,0002,000 square feet of office space under an operating lease with Regus Business Centre that expires on MayDecember 31, 2005. We believe that our leased facilities are adequate to meet our current needs; however, we intend to expand our operations and therefore may require additional facilities in the future. We believe that such additional facilities are available.

Item 3.

Legal Proceedings

     From time to time, we are subject to legal proceedings and claims in the ordinary course of business, including claims of alleged infringement of trademarks, copyrights and other intellectual property rights, as well as claims by former employees. We are not currently aware of any legal proceedings or claims pending or threatened that we believe will have, individually or in the aggregate, a material adverse effect on Travelzoo’sour financial condition or results of operations.

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Item 4.

Submission of Matters to a Vote of Security Holders

     No matters were submitted to a vote of security holders during the fourth quarter of 2003.2004.

PART II

Item 5.Market for Registrant’s Common Equity and Related Stockholder Matters

Item 5.Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

     Since December 30, 2003,August 18, 2004, our common stock has been quotedtrading on the NASDAQ National Market under the symbol “TZOO.” From December 30, 2003 to August 17, 2004, our common stock was traded on the NASDAQ SmallCap Market under the symbol “TZOO.” From August 28, 2002 to December 29, 2003, our common stock was quoted on the OTC Bulletin Board. The following table sets forth, for the periods indicated, the high and low sales prices per share of our common stock as reported by the OTC Bulletin Board and NASDAQ.

         
HighLow


2003:
        
Fourth Quarter $10.25  $4.75 
Third Quarter $11.00  $3.50 
Second Quarter $6.50  $3.55 
First Quarter $5.00  $4.00 
2002:
        
Fourth Quarter $6.50  $0.25 
         
  High  Low 
2004:
        
Fourth Quarter $110.62  $49.88 
Third Quarter $76.58  $21.09 
Second Quarter $31.31  $7.61 
First Quarter $10.60  $7.10 
2003:
        
Fourth Quarter $10.25  $4.75 
Third Quarter $11.00  $3.50 
Second Quarter $6.50  $3.55 
First Quarter $5.00  $4.00 

     On March 26, 2004,28, 2005, the last reported sales price of the common stock on the NASDAQ SmallCapNational Market was $7.93$42.80 per share.

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Holders

     As of December 31, 2003,March 3, 2005, there were approximately 129,600129,279 holders of record of the common stock.

Dividend Policy

     Travelzoo has not declared or paid any cash dividends since inception and does not expect to pay cash dividends for the foreseeable future. We currently intend to retain future earnings to finance the expansion of our business. The payment of dividends will be at the discretion of our board of directors and will depend upon factors such as future earnings, capital requirements, our financial condition and general business conditions.

     We did not purchase any of our equity securities in 2004.

Equity Compensation Plan Information

     Information regarding our equity compensation plans, including both stockholder approved plans and plans not approved by stockholders, is set forth under the caption “Equity Compensation Plan Information” in our Definitive Proxy Statement for the Annual Meeting of Stockholders to be filed with the SEC within 120 days after the end of Travelzoo’s fiscal year ended December 31, 2004.

Item 6.

Selected Consolidated Financial Data

     The selected consolidated financial data set forth below are derived from audited consolidated financial statements. The following selected consolidated financial data is qualified in its entirety by, and should be read

16


in conjunction with, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the consolidated financial statements and the notes thereto included elsewhere herein.

Consolidated Statement of Operations Data:

                     
Year Ended December 31,

20032002200120001999





(In thousands, except per share data)
Revenues $17,991  $9,848  $6,148  $3,950  $954 
Net income  2,050   853   364   362   105 
Net income per share — basic $0.11  $0.04  $0.02  $0.02  $0.01 
Net income per share — diluted $0.10  $0.04  $0.02  $0.02  $0.01 
Shares used in per share calculation — basic  19,425   19,425   19,425   19,373   19,323 
Shares used in per share calculation — diluted  20,527   19,896   19,425   19,467   19,355 
                     
  Year Ended December 31,
  2004  2003  2002  2001  2000 
      (In thousands, except per share data)     
Revenues $33,679  $17,991  $9,848  $6,148  $3,950 
Income from operations  11,033   3,739   1,422   885   750 
Net income  6,037   2,050   853   364   362 
Net income per share — basic $0.36  $0.11  $0.04  $0.02  $0.02 
Net income per share — diluted $0.33  $0.10  $0.04  $0.02  $0.02 
Shares used in per share calculation — basic  16,879   19,425   19,425   19,425   19,373 
Shares used in per share calculation — diluted  18,475   20,527   19,896   19,425   19,467 

Consolidated Balance Sheet Data:

                     
December 31,

20032002200120001999





Cash and cash equivalents $3,522  $1,258  $610  $46  $11 
Working capital  3,460   1,340   425   186   171 
Total assets  6,726   3,240   2,131   1,556   405 
Long-term debt               
Stockholder’s Equity $3,841  $1,791  $938  $574  $194 
                     
  December 31, 
  2004  2003  2002  2001  2000 
  (In thousands) 
Cash and cash equivalents $26,435  $3,522  $1,258  $610  $46 
Working capital  40,027   3,460   1,340   425   186 
Total assets  43,257   6,726   3,240   2,131   1,556 
Long-term debt               
Stockholder’s equity $40,263  $3,841  $1,791  $938  $574 

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

     The following discussion and analysis of Travelzoo’s financial condition and results of operations should be read in conjunction with, and is qualified in its entirety by reference to, the consolidated financial statements and the notes thereto appearing elsewhere in this report.

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Overview

     Travelzoo Inc. is an Internet media company that publishes sales and specials fortravel offers from hundreds of travel companies. As the Internet is becoming consumers’ preferred medium to search for travel offers, we provide airlines, hotels, cruise lines, vacation packagers, and other travel companies with a fast, flexible, and cost-effective way to reach millions of users. While our products provide advertising opportunities for travel companies, they also provide Internet users with a free source of information on current sales and specials from hundreds of travel companies. Our productspublications include theTravelzoo website,Web site, theTravelzoo Top 20e-mail newsletter,Newsflash, and theWeekend.comNewsflash newsletter.e-mail product. We also operateSuperSearch, a pay-per-click travel search engine. More than 300 travel companies purchase our advertising services.

     Our revenues are advertising revenues, consisting of listing fees paid by travel companies to advertise their special offers on theTravelzoowebsite andWeb site, in theTravelzoo Top 20e-mail newsletter, in theNewsflashe-mail product, theand inWeekend.comSuperSearche-mail newsletter, and, a pay-per-click travel search engine. Prior to December 2003, we also generated revenues from banner advertising sales. Revenues are principally generated from the sale of advertising on ourTravelzoowebsiteWeb site and in ourTravelzoo Top 20newsletter. Listing fees are based on placement, number of listings, number of impressions, or number of clickthroughs. Banner advertising rates are based on CPM rates (cost per thousand impressions). Smaller advertising agreements — typically $2,000 or less per month — typically renew automatically each month if they are not terminated by the client. Larger agreements are typically related to advertising campaigns and are not automatically renewed.

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     When evaluating the financial condition and operating performance of the Company, management focuses on the following financial and non-financial indicators:

 •  Growth of number of subscribers of the Company’s newsletters and page views of selected sections of theTravelzoowebsite;Web site;
 
 •  Growth in revenues in the absolute and relative to the growth in reach of the Company’s products;
 
 •  Pre-tax profitability;Operating margin;
 
 •  Revenue per employee as a measure of productivity.

Critical Accounting Policies

     We believe that there are a number of accounting policies that are critical to understanding our historical and future performance, as these policies affect the reported amounts of revenue and the more significant areas involving management’s judgments and estimates. These significant accounting policies relate to revenue recognition, the allowance for doubtful accounts, and recoverability of intangible assets.assets, and liabilities to former stockholders. These policies, and our procedures related to these policies, are described in detail below.

Revenue Recognition

     We recognize revenue on arrangements in accordance with Securities and Exchange Commission Staff Accounting Bulletin No. 104,Revenue Recognition. We recognize advertising revenues in the period in which the advertisement is displayed, provided that evidence of an arrangement exists, the fees are fixed or determinable no significant obligations remain at the end of the period, and collection of the resulting receivable is deemed probable.reasonably assured. If fixed-fee advertising is displayed over a term greater than one month, revenues are recognized ratably over the period. ToThe Company recognizes revenue for fixed-fee advertising arrangements ratably over the extentterm of the insertion order. The majority of insertion orders have terms that any minimum guaranteed impressions are not met duringbegin and end in a quarterly reporting period. In the contractcases where at the end of a quarterly reporting period the term of an insertion order is not complete, the Company defers recognitionrecognizes revenue for the period by pro-rating the total arrangement fee to revenue and deferred revenue based on a measure of proportionate performance of its obligation under the insertion order. The Company measures proportionate performance by the number of placements delivered and undelivered as of the corresponding revenues untilreporting date. The Company uses prices stated on its internal rate card for measuring the guaranteed impressions are achieved.value of delivered and undelivered placements. Fees for banner advertising and other variable-fee advertising arrangements are recognized based on the number of impressions displayed or clicks delivered during the period.

     Under these policies, no revenue is recognized unless persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collection is deemed probable.reasonably assured. The Company evaluates each of these criteria as follows:

 •  Evidence of an arrangement.We consider a non-cancelablean insertion order signed by the client or its agency to be evidence of an arrangement.

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 •  Delivery.Delivery is considered to occur when the advertising has been displayed and, if applicable, the clickthroughs have been delivered.
 
 •  Fixed or determinable fee.We consider the fee to be fixed or determinable if the fee is not subject to refund or adjustment.adjustment and payment terms are standard.
 
 •  Collection is deemed probable.reasonably assured.We conduct a credit review for all significant transactions at the time of the arrangement to determine the creditworthiness of the client. Collection is deemed probablereasonably assured if we expect that the client will be able to pay amounts under the arrangement as payments become due. If we determine that collection is not probable,reasonably assured, then we defer the revenue and recognize the revenue upon cash collection. Collection is deemed not reasonably assured when a client is perceived to be in financial distress, which may be evidenced by weak industry conditions, a bankruptcy filing, or previously billed amounts that are past due.

     Advertising sold to clients through agencies is generally reported at the net amount billed to the agency.

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Allowance for Doubtful Accounts

     We initially record a provision for doubtful accounts based on our historical experience of write-offs and then adjust this provision at the end of each reporting period based on a detailed assessment of our accounts receivable and allowance for doubtful accounts. In estimating the provision for doubtful accounts, management considers the age of the accounts receivable, our historical write-offs, the creditworthiness of the client, the economic conditions of the client’s industry, and general economic conditions, among other factors.

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Should any of these factors change, the estimates made by management will also change, which could impact the level of our future provision for doubtful accounts. Specifically, if the financial condition of our clients were to deteriorate, affecting their ability to make payments, additional provision for doubtful accounts may be required.

Intangible Assets

     As of December 31, 2003,2004, our long-lived assets include intangible assets of $147,000.$84,000. The intangible assets consist of two Internet domain names which we acquired in 2001: weekend.com and weekends.com. We evaluate the recoverability of our intangible assets in accordance with Statement of Financial Accounting Standards No. 144,Impairment of Long-Lived Assets,when events or circumstances indicate a potential impairment by estimating the undiscounted cash flows to be generated from the use of these assets. No impairment losses were recorded related to intangible assets in 2003.2004. Any impairment losses recorded in the future could have a material adverse impact on our financial conditions and results of operations.

Liability to Former Stockholders

     On October 15, 2004, we announced a program under which we will make cash payments to persons who establish that they were former stockholders of Travelzoo.com Corporation, and who failed to submit requests for shares in Travelzoo Inc. within the required time period. We account for the cost of this program as an expense recorded in general and administrative expenses and a current accrued liability. The ultimate total cost of this program is not reliably estimable because it is based on the ultimate number of valid requests received and future levels of the Company’s common stock price. The Company’s common stock price affects the liability because the amount of cash payments under the program is based in part on the recent level of the stock price at the date valid requests are received. The Company does not know how many of the requests for shares originally received by Travelzoo.com Corporation in 1998 were valid, but the Company believes that only a portion of such requests were valid. In order to receive payment under the program, a person is required to establish that such person validly held shares in Travelzoo.com Corporation.

     Since the total cost of the program is not reliably estimable, the amount of expense recorded in a period is equal to the number of actual claims received during the period multiplied by (i) the number of shares held by each individual former stockholder and (ii) the applicable settlement price based on the recent price of our common stock at the date the claim is received as stipulated by the program. Requests are generally paid within 30 days of receipt.

Results of Operations

     The following table sets forth, as a percentage of total revenues, the results of our operations for the years ended December 31, 2004, 2003 2002 and 2001.

               
Year Ended
December 31,

200320022001



Revenues  100%  100%  100%
Cost of revenues  2   4   5 
  
  
  
 
  Gross profit  98   96   95 
  
  
  
 
Operating expenses:            
 Sales and marketing  53   58   53 
 General and administrative  24   23   22 
 Merger expenses     1   6 
  
  
  
 
  Total operating expenses  77   82   81 
Income from operations  21   14   14 
 
Interest income         
  
  
  
 
 
Income before income taxes  21   14   14 
Income taxes  10   5   8 
  
  
  
 
Net income  11%  9%  6%
  
  
  
 
2002.
             
  Year Ended 
  December 31, 
  2004  2003  2002 
Revenues  100%  100%  100%
Cost of revenues  2   2   4 
          
Gross profit  98   98   96 
          
Operating expenses:            
Sales and marketing  47   53   58 
General and administrative.  18   24   23 
Merger expenses        1 
          
Total operating expenses  65   77   82 
Income from operations  33   21   14 

22


             
  Year Ended 
  December 31, 
  2004  2003  2002 
Interest income         
          
Income before income taxes  33   21   14 
Income taxes  15   10   5 
          
Net income  18%  11%  9%
          

For the year ended December 31, 2003,2004, we reported pre-tax income from operations of approximately $3.8$11.0 million. As of December 31, 2003,2004, we had retained earnings of approximately $3.8$9.8 million. Pre-tax profitabilityOur operating margin increased to 20.9%32.8% for the year ended December 31, 20032004 from 14.5%20.8% in the previous year. Pre-tax profitability2003. Our operating margin increased because revenues grew faster than operating expenses.

Reach
Certain expenses such as office expense, salaries expense, network expense, and other fixed costs have increased at a slower rate than our revenues have.

     Although our operating margin increased in each of the last three years, we do not know if this trend will continue. Increased competition in our industry could force us to increase our marketing expenditures and could limit our ability to increase our advertising rates. Further, losses from our strategy to replicate our business model in selected foreign markets may have a material adverse impact on our results of operations.

Reach

The following table sets forth the number of subscribers of each of our e-mail publications as of December 31, 20032004 and 20022003 and the total number of page views for selected sections of theTravelzoowebsiteWeb site for the years ended December 31, 20032004 and 2002.2003. Management considers theTravelzoohomepage and the front pages of destination categories as indicators for the growth of our Web site traffic. Management reviews these non-

19


financialnon-financial metrics for two reasons: First, to monitor theour progress that the Company is making to increasein increasing the reach of itsour products. Second, to evaluate if the Company iswe are able to convert higher reach into higher revenues.
             
  Year Ended    
  December 31,    
  2004  2003  Year-over-Year Growth 
Subscribers:            
Travelzoo Top 20
  8,028,000   6,148,000   +31%
Newsflash
  4,676,000   2,658,000   +76%
Page views of selected sections ofTravelzooWeb site:
            
Homepage  31,835,000   21,532,000   +48%
Front pages of destination categories  55,858,000   41,025,000   +36%
              
Year Ended December 31,

Year-over-Year
20032002Growth



Subscribers:            
 
Travelzoo Top 20
  6,120,000   3,467,000   76%
 
Newsflash
  2,667,000   0   N/A 
 
Weekend.com
  2,220,000   726,000   305%
Page views of selected sections ofTravelzoowebsite:
            
 Homepage  21,532,000   12,814,000   68%
 Front pages of destination categories  41,025,000   28,515,000   44%

     Management believes that the increase in reach of its products in the year ended December 31, 20032004 was in line with its strategy and goals.

     The Company’s revenues for the year ended December 31, 20032004 increased by 83%87% from the previous year. Substantially allIn the year ended December 31, 2003, 100% of revenues were generated from theTravelzoowebsiteWeb site and theTravelzoo Top 20newsletter. In the year ended December 31, 2004, 80% of revenues were generated from theTravelzooWeb site and theTravelzoo Top 20newsletter. The number of subscribers of theTravelzoo Top 20newsletter increased by 76%31%. Page views of selected sections of theTravelzoowebsiteWeb site increased by 68%48% and 44%36%. Management believes that the data for the years ended December 31, 20032004 and 20022003 indicate that the Company was able to generate higher revenues as reach increased.

Revenues

     Our total revenues increased to $33.7 million for the year ended December 31, 2004 from $18.0 million for the year ended December 31, 2003. This represents an increase of 87%. Total revenues for the year ended December 31, 2003 increased to $18.0 million from $9.8 million for the year ended December 31, 2002. This represents an increase of 83%. Total revenues for the year ended December 31, 2002 increased

23


     16% of our revenue growth in 2004 came from our new product,SuperSearch. The remaining 84% of revenue growth is attributable to $9.8 million from $6.1 million for the year ended December 31, 2001. This represents an increase of 60%. Thein our advertising rates and an increase in both years was primarily duethe number of clients and the volume of advertising sold. Approximately 25% of the revenue growth in 2004 is attributable to an increase in our advertising rates. Approximately 25% of the revenue growth in 2004 is related to an increase in our prices for advertising placements. Due to the increase in the reach of our publications, we increased the prices for advertising placements in 2004 on average by 22%. Approximately 59% of our revenue growth in 2004 is attributable to an increase in the number of advertisers. In addition, the increase was due toclients and in an increase in volume of advertising sold to existing clients.

     Management believes that our ability to increase revenues in the future depends mainly on three factors:

•  Our ability to increase our advertising rates;
•  Our ability to sell more advertising to existing clients; and
•  Our ability to increase the number of clients.

     We believe that we can increase our advertising rates.rates only if the reach of our publications increases. We do not know if we are able to increase the reach of our publications. We believe that we can sell more advertising only if the market for online advertising continues to grow and if we can maintain or increase our market share. We believe that the market for online advertising continues to grow. We do not know if we will be able to maintain or increase our market share. We historically increased the number of clients in every year since inception. We do not know if we will be able to increase the number of clients in the future.

     Average revenue per employee increased to $678,000 for the year ended December 31, 2004 and to $461,000 for the year ended December 31, 2003 and tofrom $379,000 for the year ended December 31, 2002 from $324,000 for the year ended December 31, 2001.

2002.

Cost of Revenues

     Cost of revenues consists of network expenses, including fees we pay for co-location services, depreciation of network equipment and salary expenses associated with network operations staff. Our cost of revenues increased to $695,000 for the year ended December 31, 2004 and to $399,000 for the year ended December 31, 2003 and tofrom $351,000 for the year ended December 31, 2002 from $304,000 for the year ended December 31, 2001.2002. As a percentage of revenue, cost of revenues decreased towas 2% for the yearyears ended December 31, 2004 and December 31, 2003, fromand 4% for the year ended December 31, 2002 and 5% for the year ended December 31, 2001.2002. The decreases resulted primarily from an increase in revenues that was not offset by anoutpaced the increase in our network operations costs.

Cost of revenues did not increase at the same rate as our revenue growth because we did not need to increase our network operations staff significantly, and we did not have increases in fees for co-location services to support the increase in revenues.

Operating Expenses

Sales and Marketing

     Sales and Marketing

Sales and marketing expenses consist primarily of advertising and promotional expenses, public relations expenses, conference expenses, and salary expenses associated with sales and marketing staff. Sales and marketing expenses increased to $15.7 million for the year ended December 31, 2004 and to $9.6 million for the year ended December 31, 2003 and tofrom $5.7 million for the year ended December 31, 2002 from $3.3 million for the year ended December 31, 2001.2002. The increase in sales and marketing expenses in both years was primarily due to increases of our advertising campaigns. The goal of our advertising campaigns was to acquire new subscribers for our e-mail products and to increase brand awareness forTravelzoo.Travelzoo. For the years ended December 31, 2004, 2003, 2002, and 2001,2002, advertising expenses accounted for 71%75%, 69%71%, and 69%, respectively, of sales and marketing expenses. Advertising activities during these three year periods consisted primarily of online advertising. The increase in sales and marketing expenses in the years

20


ended December 31, 20032004 and 20022003 was also due to an increase of our sales force and our decision to hire more experienced sales personnel.
General and Administrative

     Our goal is to increase our revenues from advertising sales. One important factor that drives our revenues are our advertising rates. We believe that we can increase our advertising rates only if the reach of our publications increases. In order to increase the reach of our publications, we have to acquire a significant number of new subscribers in every quarter. Therefore, we expect our sales and marketing expenses related to our business in the United States of America as a percentage of revenue to remain at the current level or increase from the current level. The main factor that impacts our advertising expenses is the average cost per acquisition of a new subscriber. We believe that the average cost per acquisition depends mainly on the advertising rates which we pay for media buys, our ability to manage our subscriber acquisition efforts successfully, and the degree of competition in our industry.

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     If we replicate our business model in selected foreign markets, this could result in a significant additional increase in our sales and marketing expenses in the foreseeable future.

General and Administrative

General and administrative expenses consist primarily of compensation for administrative and executive staff, fees for professional services, rent, bad debt expense, payments made to former stockholders of Travelzoo.com Corporation, amortization of intangible assets and general office expense. General and administrative expenses increased to $6.2 million for the year ended December 31, 2004 and to $4.3 million for the year ended December 31, 2003 and tofrom $2.3 million for the year ended December 31, 2002 from $1.4 million for the year ended December 31, 2001. General2002. In 2004, general and administrative expenses increased primarily due to expenses of $1.2 million for cash payments made to former stockholders of Travelzoo.com Corporation and also due to increases in expenses for office space and legal and professional services which included non-recurring and non-tax deductible expenses of $328,000 related to the secondary offering that was completed in October 2003.services. General and administrative expenses in 2003 include $328,000 of expenses paid by the Company for a secondary offering of common stock to meet the listing requirements of the NASDAQ SmallCap Market.

     We expect that we will incur significant expenses in 2005 in order to allow management to report on, and our independent auditors to attest to, our internal controls over financial reporting, as required by Section 404 for the Sarbanes-Oxley Act of 2002. At this time, the total cost is not reliably estimable as it will be dependent on the number of areas requiring improvement and on remediation efforts where necessary. Currently, none of our identified areas that need improvement have been categorized as material weaknesses or significant deficiencies. However, we are still in the evaluation process, and we may identify conditions that may result in significant deficiencies or material weaknesses in the future.

     We expect our headcount to continue to increase in the future. The Company’s headcount is one of the main drivers of general and administrative expenses. Therefore, we expect our general and administrative expenses to continue to increase.

     If we replicate our business model in foreign markets, this could result in a significant additional increase in our general and administrative expenses.

     In the year ended December 31, 2001 include2004, the Company recorded expenses of $1.2 million related to a creditprogram under which we make cash payments to former stockholders of $128,000Travelzoo.com Corporation, who failed to submit requests for a reductionshares in Travelzoo Inc. within the required time period. The expenses are based on the number of actual valid claims received and the Company’s stock price. The Company expects expenses related to the bad debt reserve principally dueprogram to the collection of a doubtful account.

Merger Expenses
decrease in future periods.

     Merger Expenses

Merger expenses consist of expenses relating to the registration statement and proxy statement filed with the SEC relating to the merger of Travelzoo.com Corporation into Travelzoo Inc. which was completed in 2002. As a result, merger expenses decreased towas $-0- for the yearyears ended December 31, 2004 and 2003, fromand $55,000 for the year ended December 31, 2002 and $333,000 for the year ended December 31, 2001.2002. The expenses consisted mostly of fees for professional services, primarily legal and accounting.

Subscriber Acquisition

     The table set forth below provides for each quarter in 2002, 2003, and 2004, an analysis of our average cost for acquisition of new subscribers for ourTravelzoo Top 20newsletter and ourNewsflashe-mail alert service.

     The table includes the following data:

•  Average Cost per Acquisition of a New Subscriber: This is the quarterly costs of consumer marketing programs whose purpose was primarily to acquire new subscribers, divided by total new subscribers added during the quarter.
Income Taxes•  New Subscribers: Total new subscribers who signed up for at least one of our e-mail publications throughout the quarter. This is an unduplicated subscriber number, meaning a subscriber who signed up for two or more of our publications is only counted once.
•  Unsubscribes: Subscribers who were removed from our list throughout the quarter either as a result of their requesting removal, or based on periodic list maintenance after we determined that the e-mail address was likely no longer valid.

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•  Balance: This is the number of subscribers at the end of the quarter, computed by taking the previous quarter’s subscriber balance, adding new subscribers during the current quarter, and subtracting unsubscribes during the current quarter.

                 
  Average Cost per          
  Acquisition of a New          
Period Subscriber  New Subscribers  Unsubscribes  Balance 
 
Q1 2002 $0.93   254,140   (24,547)  1,614,130 
Q2 2002 $0.95   590,266   (156,204)  2,048,192 
Q3 2002 $1.01   740,656   (51,566)  2,737,282 
Q4 2002 $1.31   799,958   (55,064)  3,482,176 
Q1 2003 $1.62   693,872   (213,423)  3,962,625 
Q2 2003 $1.58   924,902   (172,403)  4,715,124 
Q3 2003 $1.52   1,108,045   (248,964)  5,574,205 
Q4 2003 $2.17   869,286   (240,907)  6,202,584 
Q1 2004 $2.23   920,063   (185,151)  6,937,496 
Q2 2004 $2.58   858,899   (634,702)  7,161,693 
Q3 2004 $1.26   1,298,962   (602,628)  7,858,027 
Q4 2004 $1.70   694,026   (343,139)  8,145,737 

     We have noted a general trend of increasing cost per new subscriber over the last few years, driven by a gradual increase in online advertising rates by our media suppliers as well as increased activity from competitors using similar forms of online advertising for their own marketing efforts. The decline in new subscriber acquisition costs in Q3 2004 and Q4 2004 reflects the effect of new advertising campaigns which were tested at that time. We do not consider the decline in new subscriber costs in Q3 2004 and Q4 2004 to be necessarily indicative of a longer-term trend that our subscriber costs are likely to stay at this level or are likely to decline further.

     The operational impact of increased acquisition cost is higher absolute marketing expenses and potentially higher relative marketing expenses as a percentage of revenue. Going forward we expect continued upward pressure on online advertising rates and continued activity from competitors, which will likely increase our cost per new subscriber over the long term. The effect on operations is that greater absolute and relative marketing expenditure may be necessary to continue to grow the reach of our publications. It is possible that the factors driving subscriber acquisition cost increases can be partially or completely offset by new or improved methods of subscriber acquisition using techniques which are under evaluation. Thus we are not able to meaningfully predict the short-term quarterly trend in the cost of acquiring new subscribers.

Income Taxes

     For the year ended December 31, 2003,2004, we recorded an income tax provision of $1.7$5.1 million. For the years ended December 31, 20022003 and 2001,2002, we recorded income tax provisions of $573,000$1.7 million and $521,000,$573,000, respectively. Our income is generally taxed in the U.S. and our income tax provisions reflect federal and state statutory rates applicable to our levels of incomeincome. Our effective tax rate fluctuated in years prior to 2004 because merger expenses and the effect of non-deductiblestock offering costs and mergerreported as expenses in 2003, 2002,the consolidated financial statements were not deductible for tax purposes and 2001.thereby increased the effective tax rate for financial reporting purposes in those periods. The effective tax rate increased in 2004 because the expenses related to the program to make cash payments to former stockholders were treated as non tax deductible expenses for financial statement reporting purposes. The effective tax rates for 2004, 2003, and 2002 and 2001 were 46%, 45%, and 40%, respectively. The effective tax rate in future periods will continue to fluctuate depending on the timing and 59%, respectively.amounts of expenses of payments to former stockholders.

     During the year ended December 31, 2004, the Company realized tax benefits of $1,931,924 upon the exercises of stock options by directors. The tax benefit reduced the Company’s income tax payable and increased additional paid-in capital by this amount.

26


Liquidity and Capital Resources

     As of December 31, 2003,2004, we had $3.5$36.4 million in cash, and cash equivalents. Cash and cash equivalents and short-term investments. Cash, cash equivalents and short-term investments increased from $1.3$3.5 million on December 31, 20022003 primarily as a result of cash provided by operationsoperating activities and financing activities explained below. Cash and cash equivalents increased to $3.5 million on December 31, 2003 from $1.3 million on December 31, 2002 from $610,000 on December 31, 2001 primarily as a result of cash provided by operations explained below. We expect that cash flows generated from operations will continue to be sufficient to provide for working capital needs for at least the next 12 months.

     Net cash provided by operating activities in the year ended December 31, 2004 was $4.5 million. Net cash provided by operating activities in the year ended December 31, 2003 was $2.4 million. Net cash provided by operating activities in the year ended December 31, 2002 was $769,000. NetIn the year ended December 31, 2004, net cash provided by operating activities resulted primarily from net income and a net increase in the year ended December 31, 2001 was $771,000.accrued expenses and tax benefit of stock options exercises offset by an increase in accounts receivable and a decrease in income tax payable. The tax benefit of stock options resulted from exercises during 2004 of stock options by directors. The increase in accounts receivable resulted from higher revenues during 2004 and greater days of sales outstanding relating to a higher mix of variable fee advertising, which has a longer collection period than fixed fee advertising because it is billed in arrears while fixed fee advertising is billed in advance. In the year ended December 31, 2003, net cash provided by operating activities resulted primarily from net income and a net increase in income tax payable and accrued expenses offset by an increase in accounts receivable. The increase in accounts receivable resulted from higher revenues during 2003. The increase in taxes payable was the result of higher income tax expense in 2003, and the increase in accrued liabilities was the result of higher operating expenses in 2003. In the year ended December 31, 2002, net cash provided by operating activities resulted primarily from net income and an increase in accounts payable and accrued expenses offset by income tax payments and an increase in accounts receivable. In the year ended December 31, 2001, net cash provided by operating activities resulted primarily from our net income, adjusted for certain non-cash items, and a decrease in prepaid expenses offset by increase in deposits.

     Net cash used in investing activities was $10.1 million, $120,000 $121,000 and $156,000$121,000 during the years ended December 31, 2004, 2003 2002 and 2001,2002, respectively. In all periods, net cash was used in investing activities for equipment purchases, except for 2001,2004, which included $125,000$10.0 million for purchases of short-term investments.

     Net cash provided by financing activities was $28.5 million in the purchaseyear ended December 31, 2004. The net cash provided in the year ended December 31, 2004 was due primarily from the proceeds from issuance of common stock in a domain name.

21


private placement transaction and upon exercises of stock options by directors. There were no cash flows related to financing activities in the years ended December 31, 2003 and 2002. Net cash used in financing activities was $50,000 for the year ended December 31, 2001. In the year ended December 31, 2001, net cash was used in financing activities for repayment of a loan made to Travelzoo by Ralph Bartel, its principal stockholder.

     Our capital requirements depend on a number of factors, including market acceptance of our products and services, the amount of our resources we devote to theTravelzoowebsite, theTravelzoo Top 20newsletter,Newsflash, theWeekend.comnewsletter anddevelopment of our advertising products, cash payments to former stockholders of Travelzoo.com Corporation, expansion of our operations, and the amount of our resources we devote to promoting awareness of theTravelzoobrand. Since the inception of the cash payment program to former stockholders of Travelzoo.com Corporation, we have incurred expenses of $1.2 million. While future payments for this program are expected to decrease, the total cost of this program is still undeterminable because it is dependent on our stock price and on the number of claims ultimately received. Consistent with our growth, we have experienced a substantial increase in our sales and marketing expenses and capital expenditures since inception, and we anticipate that these increases will continue for the foreseeable future. We believe cash on hand and generated during those periods will be sufficient to pay such costs. In addition, we will continue to evaluate possible investments in businesses, products and technologies, the consummation of any of which would increase our capital requirements.

     Although we currently believe that we have sufficient capital resources to meet our anticipated working capital and capital expenditure requirements beyond the next 12 months, unanticipated events and opportunities may require us to sell additional equity or debt securities or establish new credit facilities to raise capital in order to meet our capital requirements. If we sell additional equity or convertible debt securities, the sale could dilute the ownership of our existing stockholders. If we issue debt securities or establish a new credit facility, our fixed obligations could increase, and we may be required to agree to operating covenants that would restrict our operations. We cannot be sure that any such financing will be available in amounts or on terms acceptable to us.

     The following summarizes our principal contractual commitments as of December 31, 20032004 (in thousands):

                             
20042005200620072008ThereafterTotal







Operating leases $578  $249              $827 
Purchase obligations  52                  52 
  
  
  
  
  
  
  
 
Total commitments $630  $249              $879 
  
  
  
  
  
  
  
 
                         
  2005  2006  2007  2008  Thereafter  Total 
Operating leases $1,082              $1,082 
Purchase obligations  46               46 
 
Total commitments $1,128              $1,128 
                   

27


Recent Accounting Pronouncements

     In August 2001,December 2004, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 143,123R,Accounting for Asset Retirement Obligations.Share-Based Payments SFAS No. 143 addresses financial accounting and reporting for obligations associated with retirement, which requires the measurement of tangible long-lived assetsall share-based payments to employees, including grants of employee stock options, using a fair-value-based method and the associated retirement costs.recording of such expense in the statement of operations. The accounting provisions of SFAS No. 143 became123R are effective for reporting periods beginning after June 15, 2005. The Company is to adopt SFAS 123R in the third quarter of 2005. The pro forma disclosures previously permitted under SFAS 123 no longer will be an alternative to financial statement recognition. Note 1(k) to our consolidated financial statements reports the pro forma net income and net income per share amounts, for 2002 through 2004, as if we had used a fair-value-based method similar to the methods required under SFAS 123R to measure compensation expense for employee stock based compensation. Although there are no unvested stock-based compensation awards as of December 31, 2004, the Company beginningmay grant such instruments in 2003 andthe future. As a result, the adoption of thisSFAS No. 123R could have a significant adverse impact on the Company’s consolidated statement of operations and net income per share.

     In December 2003, the SEC issued Staff Accounting Bulletin No. 104 (SAB 104),Revenue Recognition,which superseded Staff Accounting Bulletin No. 101 (SAB 101),Revenue Recognition in Financial Statements. The primary purpose of SAB 104 was to rescind accounting guidance contained in SAB 101 related to multiple element revenue arrangements, which was superseded as a result of the issuance of Emerging Issues Task Force 00-21 (EITF 00-21),Accounting for Revenue Arrangements with Multiple Deliverables. SAB 104 also incorporated certain sections of the SEC’sRevenue Recognition in Financial Statements – Frequently Asked Questions and Answersdocument. The adoption of SAB 104 did not have a material impact on ourCompany’s consolidated financial statements.

In April 2002, the Financial Accounting Standards Board issued SFAS No. 145,Rescission of FASB Statements No. 4, 44, and 64, Amendment of FASB Statement No. 13, and Technical Corrections. SFAS No. 145 rescinds the requirement that all gains and losses from extinguishment of debt be classified as an extraordinary item. Additionally, SFAS No. 145 requires that certain lease modifications that have economic effects similar to sale-leaseback transactions be accounted for in the same manner as sale-leaseback transactions. SFAS No. 145 became effective for the Company beginning in 2003 and the adoption did not have a material impact on our consolidated financial statements.

In July 2002, the FASB issued Statement No. 146,Accounting for Costs Associated with Exit or Disposal Activities. This Statement requires recording costs associated with exit or disposal activities at their fair values when a liability has been incurred. Under previous guidance, certain exit costs were accrued upon management’s commitment to an exit plan, which is generally before an actual liability has been incurred. The requirements of this Statement became effective prospectively for exit or disposal activities initiated after December 31, 2002; however, early application of the Statement was encouraged. Our adoption of this statement did not have a material impact on our consolidated financial statements.

22


In November 2002, the FASB issued Interpretation No. 45,Guarantor’s Accounting and Disclosure Requirements for Guarantees, Including Guarantees of Indebtedness of Others(“FIN 45”). FIN 45 requires us to recognize, at the inception of a guarantee, a liability for the fair value of the obligation undertaken in the issuance of the guarantee. The disclosure requirements effective for the year ending December 31, 2002, expand the disclosures required by a guarantor about its obligation under a guarantee. The accounting requirements for the initial recognition of guarantees became applicable for guarantees issued or modified after December 31, 2002. The adoption of FIN 45 did not have a material impact on our consolidated financial statements.

In December 2002, the Emerging Issues Task Force reached a consensus on Issue No. 00-21,Accounting for Revenue Arrangements with Multiple Deliverables (“EITF Issue 00-21”). ETTF Issue 00-21 mandates how to identify whether goods or services, or both, that are to be delivered separately in a bundled sales arrangement should be accounted for as separate units of accounting. The consensus is effective prospectively for our third quarter of 2003. We evaluated the guidance in EITF Issue 00-21 and concluded that our advertising arrangements should continue to be accounted for as a single unit of accounting. As a result, the adoption of EITF Issue 00-21 did not have a material impact on our revenue recognition policies or consolidated financial statements.

In December 2003, the FASB issued Interpretation No. 46 (“FIN 46R”) (revised December 2003),Consolidation of Variable Interest Entities, an Interpretation of Accounting Research Bulletin No. 51(“ARB 51”), which addresses how a business enterprise should evaluate whether it has a controlling interest in an entity through means other than voting rights and accordingly should consolidate the entity. FIN 46R replaces FASB Interpretation No. 46 (“FIN 46”) , which was issued in January 2003. Before concluding that it is appropriate to apply ARB 51 voting interest consolidation model to an entity, an enterprise must first determine that the entity is not a variable interest entity (VIE). As of the effective date of FIN 46R, an enterprise must evaluate its involvement with all entities or legal structures created before February 1, 2003, to determine whether consolidation requirements of FIN 46R apply to those entities. There is no grandfathering of existing entities. Public companies must apply either FIN 46 or FIN 46R immediately to entities created after December 15, 2003 and no later than the end of the first reporting period that ends after March 15, 2004 for all other entities. The adoption of FIN 46R is not expected to have an effect on our consolidated financial statements.

In May 2003, the FASB issued SFAS No. 150,Accounting for Certain Financial Instruments with Characteristics of Both Liabilities and Equity (“SFAS 150”) that establishes standards on how an issuer classifies and measures certain financial instruments with characteristics of both liabilities and equity. SFAS No. 150 was effective for financial instruments entered into or modified after May 31, 2003, and otherwise was effective at the beginning of the first interim period beginning after June 15, 2003. On November 7, 2003, Financial Accounting Standards Board Staff Position 150-3 was issued, which indefinitely deferred the effective date of SFAS 150 for certain mandatory redeemable non-controlling interests. The adoption of SFAS 150 had no effect on our consolidated financial statements.

The Company adopted the new disclosure requirements of SFAS No. 148,Accounting for Stock-Based Compensation — Transition and Disclosure, during the quarter ended March 31, 2003. The adoption of the disclosure requirements of this statement did not have an impact on the Company’s financial position, results of operations, or cash flows.

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

     The Company has no outstanding debt, is not a party to any derivatives transactions, and does not have any other material liabilities or assets which are subject to risks relating to interest rates, currency exchange rates and commodity price risks or otherrisks. We invest in highly liquid investments with short maturities. Accordingly, we do not expect any material loss from these investments and believe that our potential exposure to changes in market risks.interest rates is not material.

2328


Item 8.Consolidated Financial Statements

TRAVELZOO INC.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

     
Page

Independent Auditors’ Report 25Page 
Consolidated Balance Sheets26
Consolidated Statements27
Consolidated Statements of Stockholders’ Equity28
Consolidated Statements of Cash Flows29
Notes to Consolidated Financial StatementsIndependent Registered Public Accounting Firm  30 
31
32
33
34
35

2429


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

INDEPENDENT AUDITORS’ REPORT

The Board of Directors and Stockholders


Travelzoo Inc.

     We have audited the accompanying consolidated balance sheets of Travelzoo Inc. and subsidiaries as of December 31, 2003 and 2002,2004, and the related consolidated statements of operations, stockholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2003.2004. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

     We conducted our audits in accordance with auditingthe standards generally accepted inof the United States of America.Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Travelzoo Inc. and subsidiaries as of December 31, 2003 and 2002,2004, and the results of their operations and their cash flows for each of the years in the three-year period ended December 31, 2003,2004, in conformity with accounting principlesU.S. generally accepted in the United States of America.accounting principles.

/s/ KPMG LLP

/s/ KPMG LLP

Mountain View, California


January 25, 2004
22, 2005

2530


TRAVELZOO INC.

TRAVELZOO INC.

CONSOLIDATED BALANCE SHEETS

           
December 31,

20032002


ASSETS
Current assets:        
 Cash and cash equivalents $3,521,637  $1,258,273 
 Accounts receivable, less allowance for doubtful accounts of $71,459 and $55,925 as of December 31, 2003 and December 31, 2002, respectively  2,369,915   1,311,399 
 Deposits  97,086   22,339 
 Prepaid expenses and other current assets  131,618   114,909 
 Deferred income taxes  225,270   81,313 
  
  
 
  Total current assets  6,345,526   2,788,233 
Deposits  42,525   64,923 
Deferred income taxes  27,552   32,054 
Property and equipment, net  164,034   142,091 
Intangible assets, net  146,793   212,293 
  
  
 
  Total assets $6,726,430  $3,239,594 
  
  
 
 
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:        
 Accounts payable $223,627  $442,349 
 Accrued expenses  1,328,537   547,680 
 Deferred revenue  22,312   19,179 
 Income tax payable  1,310,874   439,432 
  
  
 
  Total liabilities  2,885,350   1,448,640 
  
  
 
Commitments        
Stockholders’ equity:        
 Preferred stock, $0.01 par value; 5,000,000 shares authorized      
 Common stock, $0.01 par value; 40,000,000 shares authorized, 19,425,147 shares reported as outstanding both years  194,251   194,251 
 Additional paid-in capital  (116,078)  (116,078)
 Retained earnings  3,762,907   1,712,781 
  
  
 
  Total stockholders’ equity  3,841,080   1,790,954 
  
  
 
  Total liabilities and stockholders’ equity $6,726,430  $3,239,594 
  
  
 
         
  December 31, 
  2004  2003 
ASSETS
        
Current assets:        
Cash and cash equivalents $26,434,989  $3,521,637 
Short term investments  10,031,738    
Accounts receivable, less allowance for doubtful accounts of $127,547 and $71,459 as of December 31, 2004 and December 31, 2003, respectively  5,327,279   2,369,915 
Deposits  163,130   97,086 
Prepaid expenses and other current assets  674,208   131,618 
Deferred tax assets  390,895   225,270 
       
Total current assets  43,022,239   6,345,526 
Deposits, less current portion     42,525 
Deferred tax assets, less current portion  43,237   27,552 
Property and equipment, net  108,399   164,034 
Intangible assets, net  83,563   146,793 
       
Total assets $43,257,438  $6,726,430 
       
LIABILITIES AND STOCKHOLDERS’ EQUITY
        
Current liabilities:        
Accounts payable $439,425  $223,627 
Accrued expenses  2,464,269   1,328,537 
Deferred revenue  91,137   22,312 
Income tax payable     1,310,874 
       
Total liabilities  2,994,831   2,885,350 
       
Commitments and contingencies        
Stockholders’ equity:        
Preferred stock, $0.01 par value; 5,000,000 shares authorized, none outstanding      
Common stock, $0.01 par value; 40,000,000 shares authorized, 16,233,204 shares outstanding as of December 31, 2004 and 19,425,147 shares reported as outstanding as of December 31, 2003  162,332   194,251 
Additional paid-in capital  30,299,991   (116,078)
Retained earnings  9,800,284   3,762,907 
       
Total stockholders’ equity  40,262,607   3,841,080 
       
Total liabilities and stockholders’ equity $43,257,438  $6,726,430 
       

See accompanying notes to consolidated financial statements

2631


TRAVELZOO INC.

TRAVELZOO INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

               
Years Ended December 31,

200320022001



Revenues $17,991,241  $9,847,820  $6,147,938 
Cost of revenues  399,039   351,169   304,081 
  
  
  
 
  Gross profit  17,592,202   9,496,651   5,843,857 
  
  
  
 
Operating expenses:            
 Sales and marketing  9,564,384   5,726,557   3,274,747 
 General and administrative  4,288,985   2,293,846   1,354,088 
 Merger expenses     54,538   332,721 
  
  
  
 
  Total operating expenses  13,853,369   8,074,941   4,961,556 
  
  
  
 
Income from operations  3,738,833   1,421,710   882,301 
Interest income  13,192   3,971   2,702 
  
  
  
 
Income before income taxes  3,752,025   1,425,681   885,003 
Income taxes  1,701,899   572,610   521,268 
  
  
  
 
Net income $2,050,126  $853,071  $363,735 
  
  
  
 
Net income per share:            
 Basic net income per share $0.11  $0.04  $0.02 
  
  
  
 
 Diluted net income per share $0.10  $0.04  $0.02 
  
  
  
 
 Shares used in computing basic net income per share  19,425,147   19,425,147   19,425,147 
  
  
  
 
 Shares used in computing diluted net income per share  20,526,951   19,896,353   19,425,147 
  
  
  
 
             
  Years Ended December 31, 
  2004  2003  2002 
Revenues $33,679,232  $17,991,241  $9,847,820 
Cost of revenues  694,713   399,039   351,169 
          
Gross profit  32,984,519   17,592,202   9,496,651 
          
Operating expenses:            
Sales and marketing  15,730,623   9,564,384   5,726,557 
General and administrative  6,220,573   4,288,985   2,293,846 
Merger expenses        54,538 
          
Total operating expenses  21,951,196   13,853,369   8,074,941 
          
Income from operations  11,033,323   3,738,833   1,421,710 
Interest income  126,499   13,192   3,971 
          
Income before income taxes  11,159,822   3,752,025   1,425,681 
Income tax expense  5,122,445   1,701,899   572,610 
          
Net income $6,037,377  $2,050,126  $853,071 
          
Net income per share:            
Basic net income per share $0.36  $0.11  $0.04 
          
Diluted net income per share $0.33  $0.10  $0.04 
          
Shares used in computing basic net income per share  16,879,227   19,425,147   19,425,147 
          
Shares used in computing diluted net income per share  18,474,775   20,526,951   19,896,353 
          

See accompanying notes to consolidated financial statements

2732


TRAVELZOO INC.

TRAVELZOO INC.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

Years Ended December 31, 2004, 2003, 2002 and 20012002
                     
Common StockAdditionalTotal

Paid-inRetainedStockholders’
SharesAmountCapitalEarningsEquity





Balances, December 31, 2000  19,425,147   194,251   (116,078)  495,975   574,148 
Net income           363,735   363,735 
  
  
  
  
  
 
Balances, December 31, 2001  19,425,147   194,251   (116,078)  859,710   937,883 
  
  
  
  
  
 
Net income           853,071   853,071 
  
  
  
  
  
 
Balances, December 31, 2002  19,425,147   194,251   (116,078)  1,712,781   1,790,954 
  
  
  
  
  
 
Net income           2,050,126   2,050,126 
  
  
  
  
  
 
Balances, December 31, 2003  19,425,147  $194,251  $(116,078) $3,762,907  $3,841,080 
  
  
  
  
  
 
                     
          Additional      Total 
  Common Stock  Paid-in  Retained  Stockholders’ 
  Shares  Amount  Capital  Earnings  Equity 
Balances, December 31, 2001  19,425,147   194,251   (116,078)  859,710   937,883 
Net income           853,071   853,071 
                
Balances, December 31, 2002  19,425,147   194,251   (116,078)  1,712,781   1,790,954 
Net income           2,050,126   2,050,126 
                
Balances, December 31, 2003  19,425,147  $194,251  $(116,078) $3,762,907  $3,841,080 
Net income           6,037,377   6,037,377 
Reduction of reported shares outstanding upon expiration of merger exchange period  (4,115,532)  (41,155)  41,155       
                     
Proceeds from exercises of options  173,589   1,736   369,031      370,767 
                     
Tax benefit of non-qualified stock options exercise        1,931,924       1,931,924 
Recovery of profit from purchase and sale of stock by employees        34,390      34,390 
Proceeds from issuance of common stock, net of related issuance costs  750,000   7,500   28,039,569      28,047,069 
                
Balances, December 31, 2004  16,233,204  $162,332  $30,299,991  $9,800,284  $40,262,607 
                

See accompanying notes to consolidated financial statements

2833


TRAVELZOO INC.

TRAVELZOO INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

                
Years Ended December 31,

200320022001



Cash flows from operating activities:
            
 Net income $2,050,126  $853,071  $363,735 
 Adjustments to reconcile net income to net cash provided by operating activities:            
  Depreciation and amortization  163,284   194,373   138,628 
  Deferred income taxes  (139,455)  (33,018)  28,196 
  Provision for losses on accounts receivable  15,534   14,571   (88,507)
  Loss on disposal of property and equipment  415      567 
  Non-cash revenues     (3,410)  (16,449)
  Changes in operating assets and liabilities:            
   Accounts receivable  (1,074,050)  (433,633)  (19,870)
   Deposits  (52,349)  (54,754)  78,244 
   Prepaid expenses and other current assets  (16,709)  (96,730)  92,819 
   Accounts payable  (218,722)  266,998   (1,541)
   Accrued expenses  780,857   263,362   60,839 
   Deferred revenue  3,133   5,295   11,384 
   Income tax payable  871,442   (207,025)  122,653 
  
  
  
 
   Net cash provided by operating activities  2,383,506   769,100   770,698 
  
  
  
 
Cash flows from investing activities:
            
 Purchases of property and equipment  (120,142)  (120,746)  (31,365)
 Purchases of intangible assets        (125,000)
  
  
  
 
   Net cash used in investing activities  (120,142)  (120,746)  (156,365)
  
  
  
 
Cash flows from financing activities:
            
 Repayment of loans from principal stockholder        (50,000)
  
  
  
 
   Cash (used in) provided by financing activities        (50,000)
  
  
  
 
Net increase in cash and cash equivalents  2,263,364   648,354   564,333 
Cash and cash equivalents at beginning of year  1,258,273   609,919   45,586 
  
  
  
 
Cash and cash equivalents at end of year $3,521,637  $1,258,273  $609,919 
  
  
  
 
Supplemental disclosure of cash flow information:            
 Cash paid for income taxes net of refunds received $969,912  $812,653  $385,102 
  
  
  
 
Non cash investing activities:            
 Intangible asset acquired for future advertising Services $  $  $89,286 
  
  
  
 
 Reduction in carry amounts of intangible asset and deferred revenue $  $(69,427) $ 
  
  
  
 
             
  Year Ended December 31, 
  2004  2003  2002 
Cash flows from operating activities:
            
Net income $6,037,377  $2,050,126  $853,071 
Adjustments to reconcile net income to net cash provided by operating activities:            
Depreciation and amortization  161,329   163,284   194,373 
Deferred income taxes  (181,310)  (139,455)  (33,018)
Provision for losses on accounts receivable  121,088   15,534   14,571 
Loss on disposal of property and equipment     415    
Non-cash revenues        (3,410)
Tax benefit of stock option exercises  1,931,924       
Changes in operating assets and liabilities:            
Accounts receivable  (3,078,452)  (1,074,050)  (433,633)
Deposits  (23,519)  (52,349)  (54,754)
Prepaid expenses and other current assets  (542,590)  (16,709)  (96,730)
Accounts payable  215,798   (218,722)  266,998 
Accrued expenses  1,135,732   780,857   263,362 
Deferred revenue  68,825   3,133   5,295 
Income tax payable  (1,310,874)  871,442   (207,025)
          
Net cash provided by operating activities  4,535,328   2,383,506   769,100 
          
Cash flows from investing activities:
            
Purchases of property and equipment  (39,776)  (120,142)  (120,746)
Purchases of short-term investments  (10,031,738)      
Purchases of intangible assets  (2,688)      
          
Net cash used in investing activities  (10,074,202)  (120,142)  (120,746)
          
Cash flows from financing activities:
            
Proceeds from issuance of common stock, net of related costs  28,047,069       
Proceeds from stock option exercises  370,767       
Recovery of profit from purchase and sale of stock by employees  34,390       
          
Net cash provided by financing activities  28,452,226       
          
Net increase in cash and cash equivalents  22,913,352   2,263,364   648,354 
Cash and cash equivalents at beginning of year  3,521,637   1,258,273   609,919 
          
Cash and cash equivalents at end of year $26,434,989  $3,521,637  $1,258,273 
          
             
Supplemental disclosure of cash flow information:            
Cash paid for income taxes net of refunds received $4,682,705  $969,912  $812,653 
          
Reduction in carry amounts of intangible asset and deferred revenue $  $  $(69,427)
          

See accompanying notes to consolidated financial statements

2934


TRAVELZOO INC.

TRAVELZOO INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

December 31, 2004, 2003, 2002, and 20012002
(1) Summary of Significant Accounting Policies
     (a) 

(1) Summary of Significant Accounting Policies

(a) The Company and Basis of Presentation

The Company and Basis of Presentation

     Travelzoo Inc. is an Internet media company that publishes sales and specials for hundreds of travel companies. The Company’s products include theTravelzoowebsite,Web Site, theTravelzoo Top 20e-mail newsletter, theNewsflashe-mail product, and theWeekend.comSuperSearche-mail newsletter.pay-per-click travel search engine.

     The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany accounts and transactions have been eliminated in consolidation.

     The Company was formed as a result of a combination and merger of entities founded by the Company’s majority stockholder, Mr. Ralph Bartel. In 1998, Mr. Bartel founded Travelzoo.com Corporation, a Bahamas corporation, which also issued 5,155,874 shares via the Internet to approximately 700,000 stockholders (“the Netsurfer stockholders”) for no cash consideration.consideration (“Netsurfer shares”). In 1998, Mr. Bartel also founded Silicon Channels Corporation, a California corporation, to operate theTravelzoowebsite.Web site. During 2001, Travelzoo Inc. was formed as a subsidiary of Travelzoo.com Corporation, and Mr. Bartel contributed all of the outstanding shares of Silicon Channels to Travelzoo Inc. in exchange for 8,129,273 shares of Travelzoo Inc. and options to acquire an additional 2,158,349 shares at $1.00. The merger was accounted for as a combination of entities under common control using “as-if pooling-of-interests” accounting. Under this method of accounting, the assets and liabilities of Silicon Channels Corporation and Travelzoo Inc. were carried forward to the combined company at their historical costs. In addition, all prior period financial statements of Travelzoo Inc. were restated to include the combined results of operations, financial position and cash flows of Silicon Channels Corporation.

     During January 2001, the Board of Directors of Travelzoo.com Corporation proposed that Travelzoo.com Corporation be merged with Travelzoo Inc. whereby Travelzoo Inc. would be the surviving entity. On March 15, 2002, the stockholders of Travelzoo.com Corporation approved the merger with Travelzoo Inc. On April 25, 2002, the certificate of merger was filed in Delaware upon which the merger became effective and Travelzoo.com Corporation ceased to exist. Each outstanding share of common stock of Travelzoo.com Corporation was converted into the right to receive one share of common stock of Travelzoo Inc. Stockholders haveUnder and subject to the terms of the merger agreement, stockholders were allowed a period of two years following the effective date of the merger April 25, 2002, to receive shares of Travelzoo Inc. The records of Travelzoo.com Corporation hadshowed that, assuming all of the shares applied for by the Netsurfer stockholders were validly issued, there were 11,295,874 shares of Travelzoo.com Corporation outstanding. As of December 31, 2003, 7,164,760April 25, 2004, two years following the effective date of the merger, 7,180,342 shares of Travelzoo.com Corporation had been exchanged for shares of Travelzoo Inc. ThePrior to that date, the remaining 4,131,114 shares of Travelzoo Inc. that may be exchanged arewhich were available for issuance pursuant to the merger agreement were included in the issued and outstanding common stock of Travelzoo Inc. and included in the calculation of basic and diluted earnings per share. After April 25, 2004, the Company ceased issuing shares to the former stockholders of Travelzoo.com Corporation, and no additional shares are reserved for issuance to any former stockholders, because their right to receive shares has now expired. On April 25, 2004, the number of shares reported as outstanding was reduced from 19,425,147 to 15,309,615 to reflect actual shares issued as of the expiration date. As of December 31, 2004, there were 16,233,204 shares of common stock outstanding, and earnings per share calculations.calculations reflect the reduction of the number of shares reported as outstanding during the period.

     The merger of Travelzoo.com Corporation into Travelzoo Inc. was accounted for as a combination of entities under common control using “as-if pooling-of-interests”pooling-of-interests’’ accounting. Under this method of accounting, the assets and liabilities of Travelzoo.com Corporation and Travelzoo Inc. were carried forward at their historical costs. In addition, all prior period financial statements of Travelzoo Inc. were restated to include the combined results of operations, financial position and cash flows of Travelzoo.com Corporation. The restated results of operations and cash flows of Travelzoo Inc. are identical to the combined results of Travelzoo.com Corporation and Travelzoo Inc.

     (b) 

(b) Revenue Recognition

Revenue Recognition

     Substantially all revenue consists of advertising sales. Advertising revenues are derived principally from the sale of advertising on the

35


Travelzoo website andWeb site, in theTravelzoo Top 20e-mail newsletter.newsletter, inNewsflash, and inSuperSearch.

     The Company recognizes revenues in accordance with Securities and Exchange Commission Staff Accounting Bulletin No. 104,Revenue Recognition. Advertising revenues are recognized in the period in which the advertisement is displayed, provided that evidence of an arrangement exists, the fees are fixed or determinable no significant obligations remain at the end of the period, and collection of the resulting receivable is deemed probable.reasonably assured. Where collectibility is not probable,reasonably assured, the revenue will be recognized upon cash collection, provided that the other criteria for revenue

30


TRAVELZOO INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

recognition have been met. IfThe Company recognizes revenue for fixed-fee advertising is displayed over a term greater than one month, revenues are recognizedarrangements ratably over the term of the insertion order. The majority of insertion orders have terms that begin and end in a quarterly reporting period. ToIn the extent that any minimum guaranteed impressions are not met duringcases where at the contractend of a quarterly reporting period the term of an insertion order is not complete, the Company defers recognitionrecognizes revenue for the period by pro-rating the total arrangement fee to revenue and deferred revenue based on a measure of proportionate performance of its obligation under the insertion order. The Company measures proportionate performance by the number of placements delivered and undelivered as of the corresponding revenues untilreporting date. The Company uses prices stated on its internal rate card for measuring the guaranteed impressions are achieved.value of delivered and undelivered placements. Fees for banner advertising and other variable-fee advertising arrangements are recognized based on the number of impressions displayed or clicks delivered during the period.

     Under these policies, no revenue is recognized unless persuasive evidence of an arrangement exists, delivery has occurred, the fee is fixed or determinable, and collection is deemed reasonably assured. The Company evaluates each of these criteria as follows:

•  Evidence of an arrangement.The Company considers an insertion order signed by the client or its agency to be evidence of an arrangement.
•  Delivery.Delivery is considered to occur when the advertising has been displayed and, if applicable, the click-throughs have been delivered.
•  Fixed or determinable fee.The Company considers the fee to be fixed or determinable if the fee is not subject to refund or adjustment and payment terms are standard.
•  Collection is deemed reasonably assured.The Company conducts a credit review for all transactions at the time of the arrangement to determine the creditworthiness of the client. Collection is deemed reasonably assured if it is expected that the client will be able to pay amounts under the arrangement as payments become due. If it is determined that collection is not reasonably assured, then revenue is deferred and recognized upon cash collection. Collection is deemed not reasonably assured when a client is perceived to be in financial distress, which may be evidenced by weak industry conditions, a bankruptcy filing, or previously billed amounts that are past due.

     During the year ended December 31, 2004, the Company recognized $0 in revenue on a cash-received basis from the year ended December 31, 2003. As of December 31, 2004, the Company deferred recognition of $19,774 of advertising delivered during the year ended December 31, 2004 for which collectibility was not reasonably assured. Such revenue will be recognized in future periods when and if collected.

     The Company’s standard payment terms are 30 days net. The Company invoices its clients monthly. Insertion orders that include fixed-fee advertising are invoiced upon acceptance of the order and on the first day of each month included in the term of the insertion order. Insertion orders that include variable-fee advertising are invoiced at the end of the month. The Company’s standard terms state that in the event that Travelzoo fails to publish advertisements as specified in the insertion order, the liability of Travelzoo to the client shall be limited to, at Travelzoo’s sole discretion, a pro rata refund of the advertising fee, the placement of the advertisements at a later time in a comparable position, or the extension of the term of the insertion order until the advertising is fully delivered. The Company believes that no significant obligations exist after the full delivery of advertising.

The Company had outsourced part of its advertising sales and production activities to DoubleClick, Inc. (“DoubleClick”). Under the terms of the agreement with DoubleClick, the Company received a portion of the revenue received by DoubleClick from customersclients for the display of advertising on theTravelzoowebsite.Web site. The Company recorded these revenues on a net basis. The gross revenue received by DoubleClick from advertising on theTravelzoowebsiteWeb site was $-0-, $82,939$-0- and $600,454$82,939 for the years ended December 31, 2004, 2003, 2002, and 20012002 respectively. The Company’s share of this income, which has been recorded as revenue, was $-0-, $38,354$-0- and $332,736$38,534 for the years ended December 31, 2004, 2003, 2002, and 20012002 respectively. The agreement with DoubleClick was canceled as of August 23, 2002.

     AdvertisingRevenues for advertising sold to clients through agencies is generallyare reported at the net amount billed to the agency.

36


     (c) 

(c) Net Income Per Share

Net Income Per Share

     Net income per share has been calculated in accordance with SFAS No. 128,Earnings per Share.Share. Basic net income per share is computed using the weighted-average number of common shares outstanding for the period, including shares reserved for issuance to former shareholdersstockholders of Travelzoo.com Corporation reported as outstanding.outstanding prior to April 25, 2004. Diluted net income per share is computed by adjusting the weighted-average number of common shares outstanding for the effect of potential common shares outstanding during the period. Potential common shares included in the diluted calculation consist of incremental shares issuable upon the exercise of outstanding stock options calculated using the treasury stock method.

     The following table sets forth the calculation of basic and diluted net income per share:

               
Year Ended December 31,

200320022001



Basic net income per share:            
 Net income $2,050,126  $853,071  $363,735 
  
  
  
 
 Weighted average common shares  19,425,147   19,425,147   19,425,147 
  
  
  
 
  Basic net income per share $0.11  $0.04  $0.02 
  
  
  
 
Diluted net income per share:            
 Net income $2,050,126  $853,071  $363,735 
  
  
  
 
 Weighted average common shares  19,425,147   19,425,147   19,425,147 
 Effect of potential common shares  1,101,804   471,206    
  
  
  
 
 Weighted average common and potential common shares  20,526,951   19,896,353   19,425,147 
  
  
  
 
  Diluted net income per share $0.10  $0.04  $0.02 
  
  
  
 

     For the year ended December 31, 2001, all outstanding stock options were excluded from the calculation of diluted earnings per share because their effect was antidilutive.

31


TRAVELZOO INC.
             
  Year Ended December 31, 
  2004  2003  2002 
Basic net income per share:            
Net income $6,037,377  $2,050,126  $853,071 
          
Weighted average common shares  16,879,227   19,425,147   19,425,147 
          
Basic net income per share $0.36  $0.11  $0.04 
          
Diluted net income per share:            
Net income $6,037,377  $2,050,126  $853,071 
          
Weighted average common shares  16,879,227   19,425,147   19,425,147 
Effect of dilutive securities – stock options  1,595,548   1,101,804   471,206 
          
Weighted average common and potential common shares  18,474,775   20,526,951   19,896,353 
          
Diluted net income per share $0.33  $0.10  $0.04 
          

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

     (d) (d) Use of EstimatesUse of Estimates

     Management of the Company havehas made a number of estimates and assumptions relating to the reporting of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities to prepare these financial statements in conformity with accounting principles generally accepted in the United States of America. Actual results could differ from those estimates.

     (e) 

(e) Property and Equipment

Property and Equipment

     Property and equipment consisted of the following:

         
December 31,

20032002


Computer hardware and software $316,837  $249,801 
Office equipment  193,722   141,266 
  
  
 
   510,559   391,067 
Less accumulated depreciation  346,525   248,976 
  
  
 
Total $164,034  $142,091 
  
  
 
         
  December 31, 
  2004  2003 
Computer hardware and software $323,746  $316,837 
Office equipment  226,587   193,722 
       
   550,333   510,559 
Less accumulated depreciation  441,934   346,525 
       
Total $108,399  $164,034 
       

     Property and equipment are stated at cost less accumulated depreciation. Additions, improvements and major renewals are capitalized. Maintenance, repairs and minor renewals are expensed as incurred. Depreciation is provided using the straight-line method over the estimated useful lives of the assets. Estimated useful lives are 3 years for property and equipment.

     (f) 

(f) Intangible Assets

Intangible Assets

     Intangible assets consist of the following:

         
December 31,

20032002


Acquired amortized intangible assets:        
Internet domain names $344,857  $344,857 
Less accumulated amortization  198,064   132,564 
  
  
 
Total $146,793  $212,293 
  
  
 
         
  December 31, 
  2004  2003 
Acquired amortized intangible assets:        
Internet domain names $347,547  $344,857 
Less accumulated amortization  263,984   198,064 
       
Total $83,563  $146,793 
       

37


     Amortization expense was $65,920, $65,500 $78,518 and $50,714$78,518 for the years ended December 31, 2004, 2003 2002 and 2001,2002, respectively.

     In October 2001, the Company completed the acquisition of the weekends.com domain name. As consideration for the purchase, the Company paid the seller $125,000 and agreed to provide a minimum number of clicks to the seller’s other websitesWeb sites through advertising placed on theTravelzoowebsite.Web site. The fair value of the advertising services of $89,286 was determined based on the cash price of similar advertising services and recorded as deferred revenue. The revenue was recognized as the clicks were delivered. During the years ended December 31, 2002, and 2001, $3,410 and $16,449, respectively, of revenuesrevenue related to this arrangement werewas recognized. The agreement with the seller to provide advertising services expired on September 30, 2002. As such, $69,427 of advertising was not delivered and the carrying amounts of the intangible asset and related deferred revenue were reduced accordingly.

32


TRAVELZOO INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

     Estimated futureFuture amortization expense related to intangible assets at December 31, 20032004 is as follows:

     
2004  65,500 
2005  62,167 
2006  19,126 
  
 
  $146,793 
  
 
     
Year ended December 31,    
2005 $62,705 
2006  19,663 
2007  538 
2008  538 
2009  119 
    
  $83,563 
    

(g) Cash Equivalents and Cash EquivalentsShort-Term Investments

     Cash equivalents consist of highly liquid investments with remaining maturities of less than three months on the date of purchase. As of December 31, 20032004 and 2002,2003, cash equivalents are comprised of $2,540,395$25,117,452 and $527,258,$2,540,395, respectively, held in money market accounts.

     Short-term investments consist of highly liquid investments with remaining maturities of greater than three months on date of purchase and less than one year as of December 31, 2004. Short-term investments as of December 31, 2004 comprise of treasury bonds in the amount of $10,031,738, which are classified as held-to-maturity and carried at amortized cost, which approximated the fair value of these investments due to their short maturities. There were no material unrealized losses as of December 31, 2004.

(h) Advertising Costs

     Advertising production costs are expensed as incurred. Online advertising is expensed as incurred over the period the advertising is displayed. Advertising costs amounted to $11,770,246, $6,745,769 $3,960,464 and $2,264,488$3,960,464 for the years ended December 31, 2004, 2003, 2002, and 2001,2002, respectively. During the years ended December 31, 2004, 2003 and 2002, $-0-, $429,296 and 2001, $429,296, $546,214, and $492,672, respectively, of advertising services were purchased from the Company’s clients under non-barter arrangements.

(i) Income Taxes

     Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets are recognized for deductible temporary differences, along with net operating loss carryforwards and credit carryforwards, if it is more likely than not that the tax benefits will be realized. To the extent a deferred tax asset cannot be recognized under the preceding criteria, valuation allowances must be established. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.

     (k)(j) Impairment of Long-Lived Assets

     The Company accounts for long-lived assets in accordance with the provisions of Statement of Financial Accounting Standards (SFAS) No. 144,Impairment of Long-Lived Assets.SFAS No. 144 requires an impairment loss to be recognized on assets to be held and used if the carrying amount of a long-lived asset group is not recoverable from its undiscounted cash flows. The amount of the impairment loss is measured as the difference between the carrying amount and the fair value of the asset group. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.

38


     (l)(k) Stock-Based Compensation

     As allowed under SFAS No. 123,Accounting for Stock-Based Compensation,, the Company has elected to follow Accounting Principles Board (APB) Opinion No. 25,Accounting for Stock Issued to Employees,, and related interpretations in accounting for fixed plan stock awards to employees. Deferred stock-based compensation for options granted to employees is determined as the excess of the fair value of the common stock over the exercise price on the date options were granted. Stock-based compensation is amortized over the vesting period of the individual award.

33


TRAVELZOO INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

     Had all stock-based compensation awards granted to employees and directors been accounted for using the fair value based method, net income and net income per share would have been adjusted to the amounts reported in the following table.

             
Year Ended December 31,

200320022001



Net income as reported $2,050,126  $853,071  $363,735 
Stock-based compensation included in determination of net income         
Stock-based compensation determined under the fair-value based method     (1,908)  (56,182)
  
  
  
 
Pro-forma net income as if the fair value based method had been applied to all awards $2,050,126  $851,163  $307,553 
  
  
  
 
Pro-forma basic net income per share as if the fair value based method had been applied to all awards $0.11  $0.04  $0.02 
  
  
  
 
Pro-forma diluted net income per share as if the fair value based method had been applied to all awards $0.10  $0.04  $0.02 
  
  
  
 
             
  Year Ended December 31, 
  2004  2003  2002 
Net income as reported $6,037,377  $2,050,126  $853,071 
Add back: Stock-based compensation included in determination of net income         
Deduct: Stock-based compensation determined under the fair-value based method        (1,908)
          
Pro-forma net income as if the fair value based method had been applied to all awards $6,037,377  $2,050,126  $851,163 
          
Pro-forma basic net income per share as if the fair value based method had been applied to all awards $0.36  $0.11  $0.04 
          
Pro-forma diluted net income per share as if the fair value based method had been applied to all awards $0.33  $0.10  $0.04 
          

     The fair value of options granted was calculated as of the grant date using the Black-Scholes method with the following assumptions:

             
200320022001



Numbers of options granted     33,589   210,000 
Grant date fair value of options    $0.06  $0.27 
Grant date fair value of the common stock    $0.56  $0.39 
Expected life of the option (in years)     5   10 
Annual volatility     51%  85%
Risk-free interest rates     4.5%  4.5%
Dividend Rate         
             
  2004  2003  2002 
Numbers of options granted        33,589 
Grant date fair value of options       $0.06 
Grant date fair value of the common stock       $0.56 
Expected life of the option (in years)        5 
Annual volatility        51%
Risk-free interest rates        4.5%
Dividend Rate         

     (m) Website(l) Web Site Development Costs

     The Company accounts for websiteWeb site development costs in accordance with EITF Issue No. 00-02,Accounting for Website Development Costs. No internal websiteInternal Web site development costs that qualify for capitalization have been incurred inimmaterial for the years ended December 31, 2004, 2003 2002 and 2001.2002.

     (n)(m) Recent Accounting Pronouncements

     In August 2001,December 2004, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 143,123R,Accounting for Asset Retirement Obligations.Share-Based PaymentSFAS No. 143 addresses financial accounting and reporting for obligations associated with retirement, which requires the measurement of tangible long-lived assetsall share-based payments to employees, including grants of employee stock options, using a fair-value-based method and the associated retirement costs.recording of such expense in the statement of operations. The accounting provisions of SFAS No. 143 was123R are effective for reporting periods beginning after June 15, 2005. The Company is required to adopt SFAS 123R in the third quarter of 2005. The pro forma disclosures previously permitted under SFAS 123 no longer will be an alternative to financial statement recognition. Note 1(k) to the Company’s consolidated financial statements reports the pro forma net income and net income per share amounts, for 2002 through 2004, as if the Company beginninghad used a fair-value-based method similar to the methods required under SFAS 123R to measure compensation expense for employee stock based compensation. Although there are no unvested stock-based compensation awards as of December 31, 2004, the Company may grant such instruments in 2003 andthe future. As a result, the adoption of thisSFAS No. 123R could have a significant adverse impact on the Company’s consolidated statement of operations and net income per share.

     In December 2003, the SEC issued Staff Accounting Bulletin No. 104 (SAB 104),Revenue Recognition,which superseded Staff Accounting Bulletin No. 101 (SAB 101),Revenue Recognition in Financial Statements. The primary purpose of SAB 104 was to rescind accounting guidance contained in SAB 101 related to multiple element revenue arrangements, which was superseded as a

39


result of the issuance of Emerging Issues Task Force Issue No. 00-21 (EITF 00-21),Accounting for Revenue Arrangements with Multiple Deliverables. SAB 104 also incorporated certain sections of the SEC’sRevenue Recognition in Financial Statements – Frequently Asked Questions and Answers document. The adoption of SAB 104 did not have a material impact on the consolidated financial statements.

In April 2002, the Financial Accounting Standards Board issued SFAS No. 145,Rescission of FASB Statements No. 4, 44, and 64, Amendment of FASB Statement No. 13, and Technical Corrections. SFAS No. 145 rescinds the requirement that all gains and losses from extinguishment of debt be classified as an extraordinary item. Additionally, SFAS No. 145 requires that certain lease modifications that have economic effects similar to sale-leaseback transactions be accounted for in the same manner as sale-leaseback

34


TRAVELZOO INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

transactions. SFAS No. 145 was effective for the Company beginning in 2003, and the effect of adoption did not have a material impact on the consolidated financial statements.

In July 2002, the FASB issued Statement No. 146,Accounting for Costs Associated with Exit or Disposal Activities. This Statement requires recording costs associated with exit or disposal activities at their fair values when a liability has been incurred. Under previous guidance, certain exit costs were accrued upon management’s commitment to an exit plan, which is generally before an actual liability has been incurred. The requirements of this Statement are effective prospectively for exit or disposal activities initiated after December 31, 2002; however, early application of the Statement is encouraged. The Company’s adoption of Statement 146 did not have a material impact on the consolidated financial statements.

In November 2002, the FASB issued Interpretation No. 45,Guarantor’s Accounting and Disclosure Requirements for Guarantees, Including Guarantees of Indebtedness of Others(“FIN 45”). FIN 45 requires us to recognize, at the inception of a guarantee, a liability for the fair value of the obligation undertaken in the issuance of the guarantee. The disclosure requirements effective for the year ending December 31, 2002, expand the disclosures required by a guarantor about its obligation under a guarantee. The accounting requirements for the initial recognition of guarantees are applicable on a prospective basis for guarantees issued or modified after December 31, 2002. The adoption of FIN 45 did not have a material impact on the consolidated financial statements.

In December 2002, the Emerging Issues Task Force reached a consensus on Issue No. 00-21,Accounting for Revenue Arrangements with Multiple Deliverables (“EITF Issue 00-21”). ETTF Issue 00-21 mandates how to identify whether goods or services, or both, that are to be delivered separately in a bundled sales arrangement should be accounted for as separate units of accounting. The consensus is effective prospectively for our third quarter of 2003. The Company evaluated the guidance in EITF Issue 00-21 and concluded that our advertising arrangements should continue to be accounted for as a single unit of accounting. As a result, the adoption of EITF Issue 00-21 did not have a material impact on the revenue recognition policies or consolidated financial statements.

In December 2003, the FASB issued Interpretation No. 46 (“FIN 46R”) (revised December 2003),Consolidation of Variable Interest Entities, an Interpretation of Accounting Research Bulletin No. 51(“ARB 51”), which addresses how a business enterprise should evaluate whether it has a controlling interest in an entity through means other than voting rights and accordingly should consolidate the entity. FIN 46R replaces FASB Interpretation No. 46 (“FIN 46”) , which was issued in January 2003. Before concluding that it is appropriate to apply ARB 51 voting interest consolidation model to an entity, an enterprise must first determine that the entity is not a variable interest entity (VIE). As of the effective date of FIN 46R, an enterprise must evaluate its involvement with all entities or legal structures created before February 1, 2003, to determine whether consolidation requirements of FIN 46R apply to those entities. There is no grandfathering of existing entities. Public companies must apply either FIN 46 or FIN 46R immediately to entities created after December 15, 2003 and no later than the end of the first reporting period that ends after March 15, 2004 for all other entities. The adoption of FIN 46R is not expected to have an effect on the Company’s consolidated financial statements.

In May 2003, the FASB issued SFAS No. 150,Accounting for Certain Financial Instruments with Characteristics of Both Liabilities and Equity (“SFAS 150”) that establishes standards on how an issuer classifies and measures certain financial instruments with characteristics of both liabilities and equity. SFAS No. 150 was effective for financial instruments entered into or modified after May 31, 2003, and otherwise was effective at the beginning of the first interim period beginning after June 15, 2003. On November 7, 2003, Financial Accounting Standards Board Staff Position 150-3 was issued, which indefinitely deferred the effective date of SFAS 150 for certain mandatory redeemable non-controlling interests. The adoption of SFAS 150 had no effect on the Company’s consolidated financial statements.

35


TRAVELZOO INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The Company adopted the new disclosure requirements of Statement of Financial Accounting Standards No. 148,Accounting for Stock-Based Compensation — Transition and Disclosure, during the quarter ended March 31, 2003. The adoption of the disclosure requirements of this statement did not have an impact on the Company’s financial position, results of operations, or cash flows.

40


(2) Commitments and Contingencies

     The Company leases office space in Chicago, Miami, Mountain View (California), and New York, under operating leases which expire on July 31, 2005, MayDecember 31, 2005, December 31, 2005 and June 30, 2004December 31, 2005 respectively. The future minimum rental payments under these operating leases as of December 31, 2003,2004, total $578,256 and $249,382$1,082,054 for 2004 and 2005, respectively.2005. Rent expense was $1,132,516, $885,816 $471,766 and $302,355$471,766 for the years ended December 31, 2004, 2003, 2002, and 2001,2002, respectively.

     It is possible that claims may be asserted against the Company in the future by former stockholders of Travelzoo.com Corporation seeking to receive shares in the Company, whether based on a claim that the two-year deadline for exchanging their shares was unenforceable or otherwise. In addition, one or more jurisdictions, including the Bahamas or the State of Delaware, may assert rights to unclaimed shares of the Company under escheat statutes. If such escheat claims are asserted, the Company intends to challenge the applicability of escheat rights, in that, among other reasons, the identity, residency and eligibility of the holders in question cannot be determined. There were certain conditions applicable to the issuance of shares to the Netsurfer stockholders, including requirements that (i) they be at least 18 years of age, (ii) they be residents of the U.S. or Canada and (iii) they not apply for shares more than once. The Netsurfer stockholders were required to confirm their compliance with these conditions, and were advised that failure to comply could result in cancellation of their shares in Travelzoo.com Corporation. Travelzoo.com Corporation was not able to verify that the applicants met the requirements referred to above at the time of their applications for issuance of shares. If claims are asserted by persons claiming to be former stockholders of Travelzoo.com Corporation, the Company intends to assert that their rights to receive their shares expired two years following the effective date of the merger, as provided in the merger agreement. The Company also expects to take the position, if escheat or similar claims are asserted in respect of the unissued shares in the future, that it is not required to issue such shares. Further, even if it were established that unissued shares were subject to escheat claims, the Company would assert that the claimant must establish that the original Netsurfer stockholders complied with the conditions to issuance of their shares. The Company is not able to predict the outcome of any future claims which might be asserted relating to the unissued shares. If such claims were asserted, and were fully successful, that could result in the Company’s being required to issue up to an additional 4,115,532 shares of common stock for no additional payment.

     On October 15, 2004, the Company announced a program under which it will make cash payments to persons who establish that they were former stockholders of Travelzoo.com Corporation, and who failed to submit requests for shares in Travelzoo Inc. within the required time period. The accompanying consolidated financial statements include a charge in general and administrative expenses of $1.2 million for these cash payments for the year ended December 31, 2004 of which $525,000 remains as a liability as of December 31, 2004. The liability is based on the number of actual requests received from former stockholders through the reporting date. The total cost of this program is not reliably estimable because it is based on the ultimate number of valid requests received and future levels of the Company’s common stock price. The Company’s common stock price affects the liability because the amount of cash payments under the program is based in part on the recent level of the stock price at the date valid requests are received. The Company does not know how many of the requests for shares originally received by Travelzoo.com Corporation in 1998 were valid, but the Company believes that only a portion of such requests were valid. As noted above, in order to receive payment under the program, a person is required to establish that such person validly held shares in Travelzoo.com Corporation. Assuming 100% of the requests from 1998 were valid, former stockholders of Travelzoo.com Corporation holding approximately 4,103,000 shares had not submitted claims under the program as of December 31, 2004.

(3) Allowance for Doubtful Accounts and Accrued Expenses

     The details of changes to the allowance for doubtful accounts are as follows:

      
Balance at December 31, 2000  145,144 
 Deductions — credited to costs and expenses, net  (88,507)
 Deductions — write-offs  (1,409)
  
 
Balance at December 31, 2001  55,228 
 Additions — charged to costs and expenses, net  14,571 
 Deductions — write-offs  (13,874)
  
 
Balance at December 31, 2002  55,925 
  
 
 Additions — charged to costs and expenses, net  15,534 
Balance at December 31, 2003 $71,459 
  
 
     
Balance at December 31, 2001 $55,228 
Additions — charged to costs and expenses, net  14,571 
Deductions — write-offs  (13,874)
    
Balance at December 31, 2002  55,925 
Additions — charged to costs and expenses, net  15,534 
    
Balance at December 31, 2003  71,459 
Additions — charged to costs and expenses, net  121,088 
Deductions — write-offs  (65,000)
    
Balance at December 31, 2004 $127,547 
    

3641


TRAVELZOO INC.

The details of accrued expenses as of December 31, 2004 and 2003 were as follows:

         
  December 31, 
  2004  2003 
Liability to former stockholders $525,467  $ 
Accrued compensation  104,592   81,705 
Accrued advertising  1,460,127   1,083,493 
Accrued professional services  146,904   112,295 
Other accrued expenses  227,179   51,045 
       
Total accrued expenses $2,464,269  $1,328,537 
       

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

(4) Income Taxes

     Income tax expense (benefit) for the years ended December 31, 2004, 2003, 2002, and 20012002 consisted of the following:

              
CurrentDeferredTotal



2003:
            
 Federal $1,342,087  $(127,594) $1,214,493 
 State  499,267   (11,861)  487,406 
  
  
  
 
  $1,841,354  $(139,455) $1,701,899 
  
  
  
 
2002:
            
 Federal $453,851  $(26,836) $427,015 
 State  151,777   (6,182)  145,595 
  
  
  
 
  $605,628  $(33,018) $572,610 
  
  
  
 
2001:
            
 Federal $384,153  $21,846  $405,999 
 State  108,669   6,350   115,019 
 Foreign  250      250 
  
  
  
 
  $493,072  $28,196  $521,268 
  
  
  
 
following current and deferred components categorized by federal and state jurisdictions. The current provision is generally that portion of income tax expense that is currently payable to the taxing authorities. The Company makes estimated payments of these amounts during the year. The deferred tax provision results from changes in the Company’s deferred tax assets (future deductible amounts) and tax liabilities (future taxable amounts), which are presented in the last table of this footnote.
             
  Current  Deferred  Total 
2004:
            
Federal $4,116,617  $(348,285) $3,768,332 
State  1,367,429   (13,316)  1,354,113 
          
  $5,484,046  $(361,601) $5,122,445 
          
             
2003:
            
Federal $1,342,087  $(127,594) $1,214,493 
State  499,267   (11,861)  487,406 
          
  $1,841,354  $(139,455) $1,701,899 
          
             
2002:
            
Federal $453,851  $(26,836) $427,015 
State  151,777   (6,182)  145,595 
          
  $605,628  $(33,018) $572,610 
          

     During 2004, an income tax benefit of $1,931,924 was recorded in stockholders’ equity for the tax benefit of stock options exercises.

Income tax expense for the years ended December 31, 2004, 2003, 2002, and 2001,2002, differed from the amounts computed by applying the U.S. federal statutory tax rate applicable to the Company’s level of pretax income as a result of the following:

             
200320022001



Federal tax at statutory rates $1,275,097  $485,714  $307,423 
State taxes, net of federal income tax benefit  321,688   96,093   99,146 
Foreign taxes        250 
Non-deductible merger and offering expenses and other  105,114   (9,197)  114,449 
  
  
  
 
Total income tax expense $1,701,899  $572,610  $521,268 
  
  
  
 

37


TRAVELZOO INC.
             
  2004  2003  2002 
Federal tax at statutory rates $3,794,340  $1,275,097  $485,714 
State taxes, net of federal income tax benefit  893,714   321,688   96,093 
Non-deductible expenses and other  434,391   105,114   (9,197)
          
Total income tax expense $5,122,445  $1,701,899  $572,610 
          

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The tax effects of temporary differences that give rise to significant portions of the Company’s deferred tax assets and liabilities as of December 31, 2003,2004, and 2002,2003, are as follows:

           
20032002


Deferred tax assets:        
 Accruals and allowances $55,519  $39,204 
 State income taxes  169,751   36,733 
 Capitalized start-up costs     760 
 Intangible assets $57,674  $39,462 
  
  
 
  Gross deferred tax assets  282,944   116,159 
Deferred tax liabilities:        
 State income taxes $(9,409) $ 
 Property and equipment  (20,713)  (2,792)
  
  
 
  Gross deferred tax liabilities  (30,122)  (2,792)
  
  
 
Net deferred tax assets $252,822  $113,367 
  
  
 

42


         
  2004  2003 
Deferred tax assets:        
Accruals and allowances $126,597  $55,519 
State income taxes  250,362   169,751 
Intangible assets  75,987   57,674 
Gross deferred tax assets $452,946  $282,944 
       
Deferred tax liabilities:        
State income taxes $  $(9,409)
Property and equipment  (18,814)  (20,713)
       
Gross deferred tax liabilities  (18,814)  (30,122)
Net deferred tax assets $434,132  $252,822 
       

     No valuation allowance has been recorded for the deferred tax assets because management believes that the Company is more likely than not to generate sufficient future taxable income to realize the related tax benefits.

(5) Stockholders’ Equity

     As of December 31, 20032004 the authorized capital stock of Travelzoo Inc. comprised 40,000,000 shares of $.01 par value common stock and 5,000,000 shares of $.01 par value preferred stock. As of December 31, 2003 15,294,0332004, there were 16,233,204 shares outstanding of common stock and no shares of preferred stock were issued or outstanding. During January 2001, the Board of Directors of Travelzoo.com Corporation proposed that Travelzoo.com Corporation be merged with Travelzoo Inc. whereby Travelzoo Inc. would be the surviving entity. On March 15, 2002, the stockholders of Travelzoo.com Corporation approved the merger with Travelzoo Inc. On April 25, 2002, the certificate of merger was filed in Delaware upon which the merger became effective and 19,425,147 sharesTravelzoo.com Corporation ceased to exist. Each outstanding share of common stock of Travelzoo.com Corporation was converted into the right to receive one share of common stock of Travelzoo Inc. Under and subject to the terms of the merger agreement, stockholders were reported asallowed a period of two years following the effective date of the merger to receive shares of Travelzoo Inc. The records of Travelzoo.com Corporation showed that, assuming all of the shares applied for by the Netsurfer stockholders were validly issued, there were 11,295,874 shares of Travelzoo.com Corporation outstanding. If allAs of April 25, 2004, two years following the effective date of the merger, 7,180,342 shares of Travelzoo.com Corporation had been exchanged for shares of Travelzoo Inc. Prior to that date, the remaining shares which were available for issuance pursuant to the merger agreement were included in the issued and outstanding common stock of Travelzoo Inc. and included in the calculation of basic and diluted earnings per share. After April 25, 2004, the Company ceased issuing shares to the former stockholders of Travelzoo Bahamas accept their shares in Travelzoo Inc., anTravelzoo.com Corporation, and no additional 4,131,114 shares of common stock will be issued. These shares are included inreserved for issuance to any former stockholders, because their right to receive shares has now expired. On April 25, 2004, the reported number of shares reported as outstanding in our financial statements. The former stockholderswas reduced from 19,425,147 to 15,309,615 to reflect actual shares issued as of Travelzoo Bahamas have until April 25, 2002 to receive shares in Travelzoo Inc.the expiration date.

     As described in note 1(a), as part of the consideration exchanged for the outstanding shares of Silicon Channels Corporation, the Company also issued to the majority stockholder in January 2001 fully vested and exercisable options to acquire 2,158,349 shares of common stock. The options have an exercise price of $1.00, are outstanding as of December 31, 2004, and expire in January 2011.

     In October 2001, the Company granted to each director fully vested and exercisable options to purchase 30,000 shares of common stock with an exercise price of $2.00 for their services as a director in 2000 and 2001. A total of 210,000 options were granted. The options expire in October 2011. As of December 31, 2004, 60,000 options remain outstanding. 150,000 of these options were exercised during the year ended December 31, 2004.

     In March 2002, Travelzoo Inc. granted to each director options to purchase 5,000 shares of common stock with an exercise price of $3.00 that vested in connection with their services as a director in 2002. A total of 35,000 options were granted. In October 2002, 1,411 options were forfeited upon the resignation of a director. All other options are vested as of December 31, 2003.2004. The options expire in March 2012. As of December 31, 2004, 10,000 options remain outstanding. 23,589 of these options were exercised during the year ended December 31, 2004.

     The following table presents the activity related to stock options granted by the Company for the years ended December 31, 2002, 2003, and 2004.

43


             
  Year Ended December 31, 
  2004  2003  2002 
Outstanding at beginning of year  2,401,938   2,401,938   2,368,349 
Granted        35,000 
Exercised  (173,589)      
Cancelled        (1,411)
          
Outstanding at end of year  2,228,349   2,401,938   2,401,938 
Exercisable at end of year  2,228,349   2,401,938   2,401,938 
Weighted-average fair value of options granted during the year       $0.06 

     The following table summarizes information about stock options outstanding as of December 31, 2004:

             
  Shares  Weighted-Average    
  Outstanding and  Remaining  Weighted-Average 
Exercise Price Exercisable  Contractual Life  Exercise Price 
$1.00  2,158,349  7.08 years $1.00 
$2.00  60,000  7.83 years  2.00 
$3.00  10,000  8.25 years  3.00 
   
   2,228,349  7.11 years  1.04 

     In October 2003, the Company completed an underwritten secondary offering of 402,500 shares of common stock sold by the Company’s Chief Executive Officer and principal stockholder. The offering was intended primarily to allow the Company to satisfy the requirement for listing on the NASDAQ SmallCap Market that the Company have 300 round lot holders. The costs of the offering of $328,000 were paid for by the Company and were included in general and administrative expenses.

38     In October 2004, the Company completed a private placement offering of 750,000 newly-issued shares of common stock for gross proceeds of $30.0 million to a group of investors. The proceeds from the offering are intended to be used for general corporate purposes, including new product development and marketing expenditures, and potential acquisitions or strategic investments.


TRAVELZOO INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

(6) Significant Customer Information and Segment Reporting

     SFAS No. 131,Disclosure about Segments of an Enterprise and Related Information, establishes standards for the reporting by business enterprises of information about operating segments, products and services, geographic areas, and major customers. The method for determining what information to report is based on the way that management organizes the operating segments within a company for making operational decisions and assessing performance. As of December 31, 2003,2004, the Company had one operating segment: online advertising.

44


Significant customer information is as follows:

                     
Percent of
Percentage ofAccounts
Total RevenueReceivable


Year Ended December 31,December 31,


Customer20032002200120032002






A  *   *   *   *   12%
B  10%  15%  15%  14%  * 
C  11%  14%  *   *   21%
D     *   13%      
                     
              Percent of 
  Percentage of  Accounts 
  Total Revenue  Receivable 
  Year Ended December 31,  December 31, 
Customer 2004  2003  2002  2004  2003 
A  12%  *   *   19%  * 
B  *   10%  15%  13%  14%
C  *   11%  14%  11%  * 

     All of the above customers are located in the United States of America.


*
All of the above customers are located in the United States of America.


* Less than 10%

(7) Unaudited Quarterly Information

     All sales during the years ended December 31, 2004, 2003, and 2002 were made in the United States of America. All tangible assets as of December 31, 2004 and 2003 were located in the United States of America.

45


(7) Unaudited Quarterly Information

The following represents unaudited quarterly financial data for 20032004 and 2002.

                                   
Quarters Ended

Dec 31,Sept 30,June 30,Mar 31,Dec 31,Sept 30,June 30,Mar 31,
20032003200320032002200220022002








(In thousands)
Revenues: $5,201  $4,785  $4,291  $3,714  $3,132  $2,538  $2,211  $1,966 
Cost of revenues  141   93   81   83   89   90   86   86 
  
  
  
  
  
  
  
  
 
  Gross profit  5,060   4,692   4,210   3,631   3,043   2,448   2,125   1,880 
Operating expenses:                                
 Sales and marketing  2,821   2,526   2,295   1,924   1,904   1,510   1,316   996 
 General and administrative  1,214   1,115   903   1,057   647   522   562   562 
 Merger expenses                       55 
  
  
  
  
  
  
  
  
 
  Total operating expenses  4,035   3,641   3,198   2,981   2,551   2,032   1,878   1,613 
Income from operations  1,025   1,051   1,012   650   492   416   247   267 
Interest income  5   3   3   2   2   1      1 
  
  
  
  
  
  
  
  
 
Income before income taxes  1,030   1,054   1,015   652   494   417   247   268 
Income taxes  577   437   419   267   168   171   101   133 
  
  
  
  
  
  
  
  
 
Net income $453  $617  $596  $385  $326  $246  $146  $135 
  
  
  
  
  
  
  
  
 
Basic net income per share $.03  $.03  $.03  $.02  $.02  $.01  $.01  $ 
  
  
  
  
  
  
  
  
 
Diluted net income per share $.02  $.03  $.03  $.02  $.02  $.01  $.01  $ 
  
  
  
  
  
  
  
  
 
2003.
                                 
  Quarters Ended 
  Dec 31,  Sept 30,  June 30,  Mar 31,  Dec 31,  Sept 30,  June 30,  Mar 31, 
  2004  2004  2004  2004  2003  2003  2003  2003 
  (In thousands) 
Revenues $10,509  $9,507  $7,201  $6,462  $5,201  $4,785  $4,291  $3,714 
Cost of revenues  166   183   166   179   141   93   81   83 
                         
Gross profit  10,343   9,324   7,035   6,283   5,060   4,692   4,210   3,631 
Operating expenses:                                
Sales and marketing  4,268   4,339   3,667   3,457   2,821   2,526   2,295   1,924 
General and administrative.  2,348   1,657   1,101   1,115   1,214   1,115   903   1,057 
Merger expenses                        
                         
Total operating expenses  6,616   5,996   4,768   4,572   4,035   3,641   3,198   2,981 
Income from operations  3,727   3,328   2,267   1711   1,025   1,051   1,012   650 
Interest income  106   9   6   5   5   3   3   2 
                         
Income before income taxes  3,833   3,337   2,274   1,716   1,030   1,054   1,015   652 
Income tax expense  2,104   1,371   940   707   577   437   419   267 
                         
Net income $1,729  $1,966  $1,334  $1,009  $453  $617  $596  $385 
                         
Basic net income per share $.11  $.13  $.08  $.05  $.03  $.03  $.03  $.02 
                         
Diluted net income per share $.09  $.11  $.08  $.05  $.02  $.03  $.03  $.02 
                         

39The quarterly data presented above for the three months ended September 30, 2004 reflects a reclassification to general and administrative expenses of $220,000 of expenses previously reported as other non-operating expenses.

46


Item 9.Changes in and Disagreements with

Item 9.Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

     None.

Item 9A.

Controls and Procedures

     As of December 31, 2003,2004, we carried out an evaluation, under the supervision and with the participation of the Company’s management, including the Company’s President, Chief Executive Officer and Chief Financial Officer along with the Company’s Controller (Chief Accounting Officer), of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rule 13a-15(e). Based upon that evaluation, the Company’s President, Chief Executive Officer and Chief Financial Officer along with the Company’s Controller (Chief Accounting Officer) concluded that our disclosure controls and procedures arewere effective in timely alerting them to material information relating to the Company (including its consolidated subsidiaries) required to be included in our periodic SEC filings as of December 21, 2003.31, 2004.

     During the quarter ended December 31, 2003,2004, there was no change in our internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f) that materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

Item 9B.Other Information

     Not applicable.

PART III

Item 10.

Directors and Executive Officers of the Registrant

     Information regarding our directorsrequired by this item is incorporated by reference to the sections entitled “Directors”“Election of Directors” and “Section 16(a) Beneficial Ownership Reporting Compliance” appearing in Travelzoo’s Definitive Proxy Statement for the Annual Meeting of Stockholders to be filed with the Securities and Exchange Commission (“the Commission”)SEC within 120 days after the end of Travelzoo’s fiscal year ended December 31, 2003.2004.

     The following table sets forth certain information with respect to the executive officers of Travelzoo as of March 29, 2004.

21, 2005.
       
NameAgePosition



Ralph Bartel, Ph.D.  3839  President, Chief Executive Officer, and Chief Financial Officer
Holger Bartel, Ph.D.38Executive Vice President
Kelly N. Ford37Vice President of Marketing
Steven M. Ledwith47Chief Technology Officer
Lisa Su  2829  Controller (Chief Accounting Officer)
Shirley Tafoya41Senior Vice President of Sales

     Ralph Bartelfounded Travelzoo in May 1998 and has served as our President, Chief Executive Officer, Chief Financial Officer and Chairman of the Board of Directors since inception. Prior to his founding of Travelzoo, from 1996 to 1997, Mr. Bartel served as Managing Assistant at Gruner + Jahr AG, the magazine division of Bertelsmann AG. Mr. Bartel holds a Ph.D. in Communications from the University of Mainz, Germany, a Ph.D. in Economics from the University of St. Gallen, Switzerland, an MBA in Finance and Accounting from the University of St. Gallen, Switzerland, and a Master’s degree in Journalism from the University of Eichstaett, Germany.

     Holger Bartelhas served as Executive Vice President since September 1999. From 1995 to 1998, Mr. Bartel worked as an Engagement Manager at McKinsey & Company in Los Angeles. From 1992 to 1994, Mr. Bartel was a research fellow at Harvard Business School. Mr. Bartel holds an MBA in Finance and Accounting and a Ph.D. in Economics from the University of St. Gallen, Switzerland. He is the brother of Ralph Bartel.

47


Kelly N. Fordhas served as Vice President of Marketing since December 2002. From February 2001 to December 2002, Mr. Ford worked as Director of Media Strategy and Development at America Online Inc. From January 2000 to November 2000, Mr. Ford worked as Vice President of Marketing at ISalvage.com, Inc. From 1992 to 2000, Mr. Ford worked at Campbell Soup Company as Marketing Director. Mr. Ford holds a bachelor’s degree in Electrical Engineering with Computer Science Specialty from Stanford University and an MBA from INSEAD.

Steven M. Ledwithhas served as our Chief Technology Officer since January 2000. From January 1998 to January 2000, Mr. Ledwith worked as Senior Mechanical Engineer at Radix Technologies, Inc. Mr. Ledwith holds a bachelor’s degree in Thermomechanical Engineering from University of Illinois at Chicago Circle.

Lisa Suhas served as Controller (Chief Accounting Officer) since October 1, 2000. From April 1999 to September 2000, Ms. Su was a Treasury Accountant for Webvan Group, Inc. Ms. Su holds a bachelor’s degree in economics/accounting from Claremont McKenna College and an MBA in Finance from California State University, Hayward.

Shirley Tafoyahas served as Senior Vice President of Sales since May 2001. From August 1999 to March 2001, Ms. Tafoya worked as Director of Western Sales at Walt Disney Internet Group. From 1998 to 1999, Ms. Tafoya worked as Sales Manager at IDG/ International Data Group. From 1994 to 1998, Ms. Tafoya worked as Director, Global Accounts, at CMP Media. Ms. Tafoya holds a bachelor’s degree in Business Administration from Notre Dame de Namur University.

Item 11.

Executive Compensation

     Information regarding executive compensation is incorporated by reference to the information set forth under “Compensation of Executive Officers and Other Matters”“Executive Compensation” in our Definitive Proxy Statement for the Annual Meeting of Stockholders to be filed with the CommissionSEC within 120 days after the end of Travelzoo’s fiscal year ended December 31, 2003.

40


2004.

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

     Information regarding security ownership of certain beneficial owners and management is incorporated by reference to the information set forth under the caption “Principal“Stock Ownership by Directors and Executive Officers” and “Security Ownership of Travelzoo Common Stock”Certain Beneficial Owners” in Travelzoo’s Definitive Proxy Statement for the Annual Meeting of Stockholders to be filed with the CommissionSEC within 120 days after the end of Travelzoo’s fiscal year ended December 31, 2003.2004.

Item 13.

Certain Relationships and Related Transactions

     Information regarding certain relationships and related transactions is incorporated by reference to the information set forth under the caption “Certain Transactions” in our Definitive Proxy Statement for the Annual Meeting of Stockholders to be filed with the CommissionSEC within 120 days after the end of Travelzoo’s fiscal year ended December 31, 2003.2004.

Item 14.Principal Accounting

Item 14.Principal Accountant Fees and Services

     Information regarding principal auditor fees and services is set forth under “Principal AccountingAccountant Fees and Services” in the Proxy Statement relating to our 20042005 Annual Meeting of Stockholders and is incorporated herein by reference.

PART IV

Item 15.Exhibits and Financial Statement Schedules

Item 15.Exhibits, Financial Schedules, and Reports on Form 8-K

     (a)     The following documents are filed as part of this report:

          (1) Our Consolidated Financial Statements are included in Part II, Item 8:

     Independent Auditors’ Report
     Consolidated Balance Sheets
     Consolidated Statements of Operations
     Consolidated Statements of Stockholders’ Equity
     Consolidated Statements of Cash Flows
     Notes to Consolidated Financial Statements

     (2) Supplementary Consolidated Financial Statement Schedules:

     All schedules are omitted because of the absence of conditions under which they are required or because the required information is included in the consolidated financial statements or notes thereto.

     (3) Exhibits:

     See attached Exhibit Index.

               (b) Reports on Form 8-KReport of Independent Registered Public Accounting Firm

     On October 6, 2003, the Company filed a current report on Form 8-K dated October 6, 2003 which announced the Company’s financial results for the quarter ended September 30, 2003.
     On December 24, 2003, the Company filed a current report on Form 8-K dated December 23, 2003 which announced the Company’s approval for listing on the NASDAQ SmallCap Market.
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41


               Consolidated Balance Sheets

               Consolidated Statements of Operations

               Consolidated Statements of Stockholders’ Equity

               Consolidated Statements of Cash Flows

               Notes to Consolidated Financial Statements

(2) Supplementary Consolidated Financial Statement Schedules:

     All schedules are omitted because of the absence of conditions under which they are required or because the required information is included in the consolidated financial statements or notes thereto.

(3) Exhibits:

     See attached Exhibit Index.

49


SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of New York, State of New York, on March 29, 2004.

authorized.

 TRAVELZOO INC.
(Registrant)

         (Registrant)
 By: /s/ RALPH BARTEL
Date: March 30, 2005
 
By:/s/ Ralph Bartel
Ralph Bartel
Chairman of the Board,
 Chief Executive Officer, and
Chief Financial Officer

     KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below hereby constitutes and appoints Ralph Bartel as his or her attorney-in-fact, with full power of substitution, for him or her in any and all capacities, to sign any and all amendments to this Form 10-K, with all exhibits and any and all documents required to be filed with respect thereto, with the Securities and Exchange Commission or any regulatory authority, granting unto such attorney-in-fact and agent full power and authority to do and perform each and every act and thing requisite and necessary to be done in order to effectuate the same as fully to all intents and purposes as he or she might or could do if personally present, hereby ratifying and confirming all that such attorney-in-fact and agent or his substitute or substitutes, may lawfully do or cause to be done.

     Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.

     
SignatureTitleDate
SignatureTitleDate



/s/ RALPH BARTEL

Ralph Bartel
 Chairman of the Board, ChiefMarch 30, 2005

Executive Officer, and Chief
Ralph BartelFinancial Officer March 29, 2004
/s/ LISA SU

Lisa Su
Controller (Chief Accounting Officer)March 29, 2004
/s/ DAVID J. EHRLICH

David J. Ehrlich
DirectorMarch 29, 2004
/s/ SUZANNA MAK

Suzanna Mak
DirectorMarch 29, 2004
/s/ DONOVAN NEALE-MAY

Donovan Neale-May
DirectorMarch 29, 2004
/s/ KELLY M. URSO

Kelly M. Urso
DirectorMarch 29, 2004

42


EXHIBIT INDEX

     
Exhibit/s/ LISA SUController (Chief AccountingMarch 30, 2005
Number

Officer)Description

Lisa Su

 3.1 
/s/ DAVID J. EHRLICH

DirectorMarch 31, 2005
David J. Ehrlich
/s/ SUZANNA MAK

DirectorMarch 29, 2005
Suzanna Mak
/s/ DONOVAN NEALE-MAY

DirectorMarch 31, 2005
Donovan Neale-May
/s/ KELLY M. URSO

DirectorMarch 29, 2005
Kelly M. Urso

50


EXHIBIT INDEX

Exhibit
NumberDescription
3.1  Certificate of Incorporation of Travelzoo Inc. (Incorporated by reference to our Pre-Effective Amendment No. 6 to our Registration Statement on Form S-4 (File No. 333-55026), filed February 14, 2002)
 3.2 
3.2  By-laws of Travelzoo Inc. (Incorporated by reference to our Pre-Effective Amendment No. 6 to our Registration Statement on Form S-4 (File No. 333-55026), filed February 14, 2002)
 10.1 
10.1  Employment Agreement, dated as of April 1, 2000, between Silicon Channels Corporation and Ralph Bartel (Incorporated by reference to our Pre-Effective Amendment No. 6 to our Registration Statement on Form S-4 (File No. 333-55026), filed February 14, 2002)*
 10.2 
10.2  Stock Option Agreement dated January 22, 2001, between Ralph Bartel and Travelzoo Inc. (Incorporated by reference to our Pre-Effective Amendment No. 6 to our Registration Statement on Form S-4 (File No. 333-55026), filed February 14, 2002)*
 10.5 
10.5  Form of Director and Officer Indemnification Agreement (Incorporated by reference to our Pre-Effective Amendment No. 6 to our Registration Statement on Form S-4 (File No. 333-55026), filed February 14, 2002)
 21.1*
10.6  List of Agreement with Click Here, Inc. dated January 28, 2005
10.7Agreement with Click Here, Inc. dated November 11, 2004
10.8Agreement with Click Here, Inc. dated July 1, 2004
10.9Agreement with Click Here, Inc. dated January 21, 2005
21.1Subsidiaries of Travelzoo Inc. **
 24.1 
23.1Consent of Independent Registered Public Accounting Firm**
24.1  Power of Attorney (included on signature page)
 31.1*
31.1  Certification pursuant to Rule 13a-14(a) and Rule 15d-14(a), under the Securities Exchange Act of 1934, as amendedamended**
 32.1*
32.1  Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 20022002**


*This exhibit is a management contract or a compensatory plan or arrangement.
** Filed herewith.

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