UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
þANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2009

For the fiscal year ended December 31, 2010

 ORor

¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934.1934

For the transition period from ________ to ________

Commission file number:  001-12421
 

 
 NU SKIN ENTERPRISES, INC. 
 
(Exact name of registrant as specified in its charter)
 
Delaware   87-0565309
(State or other jurisdiction of incorporation or organization)
75 WEST CENTER STREET
PROVO UT  84601
(IRS Employer Identification No.)
 
(Address of principal executive offices, including zip code)
 

Registrant’s telephone number, including area code:  (801) 345-1000

Securities registered pursuant to Section 12(b) of the Act:

Title of each className of exchange on which registered
Class A common stock, $.001 par valueNew York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:   None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes    þ  No  ¨

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes    ¨   No  þ


Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes  þ    No  ¨

Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to submit and post such files).   Yes   ¨þ    No  ¨

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K(§229.405 of this chapter) is not contained herein, and will not be contained, to the best of the Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.    ¨

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer  þ
 
Accelerated filer   ¨
   
Non-accelerated filer    ¨   (Do not check if a smaller reporting company)
 
Smaller Reporting Company  ¨

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes  ¨ No þ

Based on the closing sales price of the Class A common stock on the New York Stock Exchange on June 30, 2009,2010, the aggregate market value of the voting stock held by non-affiliates of the Registrant was approximately $753.0 million.$1.2 billion. All executive officers and directors of the Registrant, and all stockholders holding more than 10% of the Registrant’s outstanding voting stock, other than institutional investors, such as registered investment companies, eligible to file beneficial ownership reports on Schedule 13G, have been deemed, solely for the purpose of the foregoing calculation, to be “affiliates” of the Registrant.

As of February 12, 2010, 62,396,3431, 2011, 61,821,041 shares of the Registrant’s Class A common stock, $.001 par value per share, and no shares of the Registrant’s Class B common stock, $.001 par value per share, were outstanding.

Documents incorporated by reference. Portions of the Registrant’s definitive Proxy Statement for the Registrant’s 20102011 Annual Meeting of Stockholders to be filed with the Securities and Exchange Commission within 120 days after the Registrant’s fiscal year end are incorporated by reference in Part III of this report.

 
 

 

TABLE OF CONTENTS

PART I -1-
 ITEM 1.-1-
  -1-
Our Difference Demonstrated-2-
  -2-
-3-
  -6-
  -7-
  -7-
  -8-
  -11--12-
  -15-
  -15-
-16-
  Government Regulation-20--16-
  Employees-20--21-
  -21-
Executive Officers-21-
 ITEM 1A.-23-
 ITEM 1B.-38--42-
 ITEM 2.-39--42-
 ITEM 3.-39--43-
 ITEM 4.-40--44-
PART II -41--45-
 ITEM 5.-41--45-
 ITEM 6.-41--48-
 ITEM 7.-45--49-
 ITEM 7A.-71--70-
 ITEM 8.-71-
 ITEM 9.  -102-
ITEM 9A.-102-
ITEM 9B.-102-
PART III-103-
ITEM 10.  -103-
 ITEM 11.9A.CONTROLS AND PROCEDURES-103-
 ITEM 9B.OTHER INFORMATION-104-
PART III-104-
ITEM 10.DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERANCE  -104-
ITEM 11.EXECUTIVE COMPENSATION-104-
ITEM 12.-103--104-
 ITEM 13.-103--104-
 ITEM 14.-103--104-
PART IV -103--104-
 ITEM 15.-103--104-
 -113--112-


 
 

 
 
 

 


FORWARD-LOOKING STATEMENTS

THIS ANNUAL REPORT ON FORM 10-K, IN PARTICULAR “ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION,” AND “ITEM 1. BUSINESS,” INCLUDE “FORWARD-LOOKING STATEMENTS” WITHIN THE MEANING OF SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED.AMENDED (THE “EXCHANGE ACT”). WHEN USED IN THIS REPORT, THE WORDS OR PHRASES “WILL LIKELY RESULT,” “EXPECT,” “INTEND,” “WILL CONTINUE,” “ANTICIPATE,” “ESTIMATE,” “PROJECT,” “BELIEVE” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY “FORWARD-LOOKIN G STATEMENTS” WITHIN THE MEANING OF THE EXCHANGE ACT. THESE STATEMENTS REPRESENT OUR EXPECTATIONS OR BELIEFS CONCERNING, AMONG OTHER THINGS, FUTURE REVENUE, EARNINGS, GROWTH STRATEGIES, NEW PRODUCTS AND INITIATIVES, FUTURE OPERATIONS AND OPERATING RESULTS, AND FUTURE BUSINESS AND MARKET OPPORTUNITIES. WE UNDERTAKE NO OBLIGATION TO PUBLICLY UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENT, WHETHER AS A RESULT OF NEW INFORMATION, FUTURE EVENTS OR OTHERWISE, EXCEPT AS REQUIRED BY LAW. WE WISH TO CAUTION AND ADVISE READERS THAT THESE STATEMENTS ARE BASED ON CERTAIN ASSUMPTIONS THAT MAY NOT BE REALIZED AND INVOLVE RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THE EXPECTATIONS AND BELIEFS CONTAINED HEREIN. FOR A SUMMARY OF CERTAIN RISKS RELATED TO OUR BUSINESS, SEE “ITEM 1A – RISK FACTORS” BEGINNING ON PAGE 22.


In this Annual Report on Form 10-K, references to “dollars” and “$” are to United States dollars.

Nu Skin, Pharmanex and AgeLOCageLOC are our trademarks.  The italicized product names used in this Annual Report on Form 10-K are product names and also, in certain cases, our trademarks.

All references to our “distributors” in this Annual Report on Form 10-K include our independent distributors and preferred customers, and our sales employees and contractual sales promoters in China. All references to “executive distributors” include our independent distributors and China sales employees who have completed certain qualification requirements.


PART I
 
ITEM 1.                 BUSINESS
 
Overview
 
We are a leading, global direct selling company with operations in 5051 markets worldwide.  We develop and distribute innovative, premium-quality anti-aging personal care products and nutritional supplements under our Nu Skin and Pharmanex brands, respectively.  We strive to secure competitive advantageadvantages in four key areas: our people, our products, the culture we promote, and the business opportunities we offer.  In 2009,2010, our 2526th year of operations, we posted record revenue of $1.33$1.5 billion.  Revenue in 2009 grew 7% based on the success of strong product innovation and distributor initiatives.
 
As of December 31, 2009,2010, we had a global network of over 761,000approximately 800,000 active distributors.  Approximately 33,00036,000 of our distributors were qualified sales leaders we refer to as “executive distributors.”  Our executive distributors play a critical leadership role in the growth and development of our business.
 
 

 
 

 
Approximately 84%86% of our 20092010 revenue came from our markets outside of the United States.  While we have become more geographically diverse over the past decade, Japan, our largest revenue market, accounted for approximately 35%31% of our 20092010 total revenue.  Due to the size of our foreign operations, our results are often impacted positively or negatively by foreign currency fluctuations, particularly fluctuations in the Japanese yen.  In addition, our results are impacted by global economic, political, demographic and business trends and conditions.
 
Our business is subject to various laws and regulations globally, particularly with respect to our product categories as well as our direct selling distribution channel, sometimes referred to as “network marketing” or “multi-level marketing”.marketing.”  Accordingly, we face certain risks, including risks associated with potential improper activities of our distributors or any inability to obtain necessary product registrations.
 
Our Difference Demonstrateddifference demonstrated
 
OperatingWe strive to maintain a competitive advantage in the highly competitive direct selling, personal care and nutritional supplement industries, our success depends on our ability to attract and retain both distributors and consumers with our innovative products.  Our greatest competitive strengths continue to be found infour key areas: our people, our products, our culture, and our opportunity.
 
Our People.people—A global network of approximately 800,000 active distributors in 51 countries. We distribute all of our products exclusively through our distributors as opposed to traditional distribution channels such as retail stores or mail order catalogs. Consequently, our most significant asset is our extensive global network of distributors who enable us to rapidly introduce products and penetrate ournew markets with little upfront promotional cost.  Our revenue is highly dependent upon the number and productivity ofexpense. We believe our distributors.  As of December 31, 2009, we had a global network of over 761,000 active distributors.   Approximately 33,000 ofcompetitive sales compensation plan for our distributors were executive distributors,has helped us to attract and develop a strong group of distributor leaders who are most seriously pursuing the direct selling opportunity and play a critical leadership role forin building, motivating and training our network of distributors.extensive distributor network.
 
Our Products.  Compelling and innovative products are vital to our success as they help attract distributors and customers.  Our research and development team, including more than 75 in-house scientists, collaborate to create products with innovative features that deliver real results and benefits and improve people’s lives.  Our distributors use the innovative features of our products to build successful sales organizations and attract new customers.  Our product strategy is focused on anti-aging.  As aging is best addressed both externally and internally, we believe we are well positioned as one of the few companies that has successfully built brand equity and balanced revenue in bothproducts—Science-based, proprietary anti-aging skin care and nutrition.  We currently offer a wide range of anti-agingnutritional products.  Our new ageLOC based products are formulated to target both the signs and the ultimate sources of aging. We believe our innovative approach to product development provides us with a competitive advantage in the anti-aging and direct selling markets. Over the last two years, we have successfully introduced a suite of innovative ageLOC anti-aging platform willproducts including the ageLOC Transformation daily skin care system, ageLOC Edition Galvanic Spa System II and ageLOC Vitality nutritional supplement, and we are currently developing additional ageLOC anti-aging products for the future. These products are designed to positively influence the expression of genes that we believe play a critical role in the aging process.  We believe that our in-house research expertise and our research collaborations uniquely position and enable us to continue to bridge the categories ofintroduce innovative and proprietary anti-aging products in skin care and nutrition to deliver a unique, more comprehensive approach to anti-aging.nutrition.
 
Our Culture.culture—Improving lives.   From our inception over 25 years ago, Nu Skin Enterprises' mission has been to improve people's lives—through our quality products, our rewarding business opportunities and by promoting an uplifting and enriching culture.  Our mission statement encourages our people to be a “force for good” inby improving lives through the world around them.  Our culture unitesuse of both our products and business opportunities and promotes a humanitarian culture. We encourage our distributors, customers and employees to become involved in innovative humanitarian efforts, the most significant of which are our Nourish the Children initiative, thatwhich provides our distributors the ability to donate meals to starving children, and our Force for Good Foundation, thatwhich supports many charitable causes that benefit children. In short, weWe believe that people are attracted to organizations that focus on more than just financial incentives.  We encourage our distributors and our employees to live each day with an understanding that together we have the opportunity to make the world a better place.
-2-

 
Our Opportunity.opportunity—Global business opportunity. We provide individualsbelieve our distributor compensation plan provides our distributors with the opportunityincentive to essentially operate their own business, with very little start-up cost. A distributor may buildestablish a sales organization and customer base in any country where we conduct business. To attract and retainWe believe that we were the most capablefirst major direct selling company to enable sales leaders we are committed to providing a generousdevelop an international business and compelling distributor compensation plan. Historically,receive commissions on global sales volume in their home market. We believe our distributor compensation plan, has paid out to distributorswhich pays approximately 42% of commissionable sales. We believe this level of payoutour product sales in commissions, is among the most generous compensation plans in the direct selling.  Periodically, we refine our plan and add enhancements to help our distributors grow their businesses.selling industry. We also offer incentive trips and recognition events for distributors that reach key levels inbelieve the high payout of our compensation plan.  In addition, we have continuedplan enables sales leaders the opportunity to expandreach significant income levels and promote product subscriptionprovides us with a competitive advanta ge in attracting and loyalty programs that provide incentives for customers who commit to purchase a set amount of products on a recurring basis.developing highly capable, motivated sales leaders.
 
Our Product Categoriesproduct categories
 
We have two primary product categories, each operating under its own brand.  We market our premium-quality personal care products under the Nu Skin brand and our science-based nutritional supplements under the Pharmanex brand.
 
Presented below are the U.S. dollar amounts and associated revenue percentages from the sale of Nu Skin, Pharmanex, and other products and services for the years ended December 31, 2007, 2008, 2009, and 2009.2010.  This table should be read in conjunction with the information presented in “Item 7. Management’sthe section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operation,” which discusses the factors impacting revenue trends and the costs associated with generating the aggregate revenue presented.
 
Revenue by Product Categoryproduct category
(U.S. dollars in millions)(1)

 Year Ended December 31,  Year Ended December 31, 
Product Category 2007  2008  2009  2008  2009  2010 
                                    
Nu Skin
 $498.5   43.0% $633.4   50.8% $752.7   56.5% $633.4   50.8% $752.7   56.5% $913.8   59.4%
                                                
Pharmanex
  634.2   54.8   597.7   47.9   565.6   42.5   597.7   47.9   565.6   42.5   612.2   39.8 
                                                
Other
  25.0   2.2   16.5   1.3   12.8   1.0   16.5   1.3   12.8   1.0   11.3   0.8 
                                                
 $1,157.7   100.0% $1,247.6   100.0% $1,331.1   100.0% $1,247.6   100.0% $1,331.1   100.0% $1,537.3   100.0%

 

(1)In 2009, 84%2010, 86% of our sales were transacted in foreign currencies that were then converted to U.S. dollars for financial reporting purposes at weighted-average exchange rates.  Foreign currency fluctuations positively impacted reported revenue by approximately 5% in 2010 compared to 2009.  Foreign currency fluctuations had no material impact on reported revenue in 2009 compared to 2008.  Foreign currency fluctuations negatively impacted reported revenue by approximately 3% in 2008 compared to 2007.


Nu Skin.  Nu Skin is the brand of our original product line and offers premium-quality anti-aging personal care products.  Our strategy is to leverage our network marketing distribution model to establish Nu Skin as an innovative leader in the anti-aging personal care market.  We are committed to continuously improving and evolving our product formulations to develop and incorporate innovative and proven ingredients.
 
-3-

Our new ageLOC anti-aging skin care products are designed to target both the signs and the ultimate sources of aging.  Research for our ageLOC platform has identified and targeted what we call Youth Gene Clusters, functional groups of genes that regulate how we appear to age.  We incorporate this research into ageLOC products that have been demonstrated to support and reset Youth Gene Clusters to function in more youthful patterns of activity.  Our ageLOC products provide both corrective and preventative benefits in preserving youth and in reducing the signs of aging. In 2010, we launched our ageLOC Transformation skin care system in most of our markets globally, following a successful limited offering in the fourth quarter of 2009 at our global convention .
 
- 3 -

Another innovative product that positively impacted our revenue growth over the past fourfive years is the Galvanic Spa System. The Galvanic Spa instrument emits a very mild electrical current. When the Galvanic Spa System is used to apply products that carry either positively or negatively charged active ingredients, product efficacy improves dramatically. The Galvanic Spa System is an ideal direct selling product because our distributors can easily demonstrate its benefits.  This helps them to recruit new customers and distributors.  Our Galvanic Spa SystemSys tem, Galvanic Spa Gels, and associated products accounted for approximately 19%15% of our total revenue and 33%27% of Nu Skin revenue in 2009.2010.  In early 2010, we introducedlaunched an ageLOC Edition Galvanic Spa System II to capitalize on enthusiasm for ageLOC generally.generally in most of our markets except South Korea. This newest spasystem is more user-friendly and improves the amount of ingredients delivered to the skin.  We plan to launchintroduce this improved ageLOC Edition Galvanic Spa System II to our distributor force globally in 2010.South Korea in the first quarter of 2011.
 
The following table summarizes our Nu Skin product line by category:
 
 Category  Description  Selected Productsproducts
Core Systems
 
  Regardless of skin type, our core systems provide a solid foundation for our customers’ individual skin care needs.  Our systems are developed to target specific skin concerns and are made from ingredients scientifically proven to provide visible results for concerns ranging from aging to acne. 
ageLOC Transformation
ageLOC Future Serum
ageLOC Elements
Nu Skin 180º Anti-Aging Skin Therapy System
Nu Skin Tri-Phasic White
Nutricentials
Nu Skin Clear Action Acne Medication System
     
Targeted Treatments
 
 Our customized skin care line allows a customer to tailor product regimens that help deliver younger looking skin at any age.  The products are developed using cutting-edge ingredient technologies that target specific skin care needs. 
ageLOC Edition Galvanic Spa System II
Galvanic Spa Gels with ageLOC
Tru Face Essence Ultra
Tru Face Line Corrector
Enhancer Skin Conditioning Gel
Celltrex Ultra Recovery Fluid
Celltrex CoQ10 Complete
NAPCA Moisturizer
Polishing Peel Skin Refinisher
     
Total Care
 
 
 Our total care line addresses body, hair and oral care.  The total care line can be used by families and the products are designed to deliver superior benefits from head to toe for the ultimate sense of total body wellness. 
Body Bar
Liquid Body Lufra
Perennial Intense Body Moisturizer
Dividends Men’s Care
AP-24 Dental Care
Nu Skin Renu Hair Mask
     
Cosmetic
 
 
The Nu Colour cosmetic line products are targeted to define and highlight your natural beauty.
 
Tinted Moisturizer SPF 15
Finishing Powder
Contouring Lip Gloss
Defining Effects Mascara
     
Epoch
 
 
 
Our Epoch line is distinguished by utilizing traditional knowledge of indigenous cultures for skin care.  Each Epoch product is formulated with botanical ingredients derived from renewable resources found in nature.  In addition, we contribute a percentage of our proceeds from Epoch sales to charitable causes.
 
 
Baobab Body Butter
Sole Solution Foot Treatment
Calming Touch Soothing Skin Cream
Glacial Marine Mud
IceDancer Invigorating Leg Gel
Everglide Foaming Shave Gel
Ava puhi moni Shampoo
Epoch Baby Hibiscus Hair & Body Wash
 
 
 
 
 
 
-4-- 4 -


 
Pharmanex.  We market a variety of anti-aging nutritional products under our Pharmanex brand.  Direct selling has proven to be an extremely effective method of marketing our high-quality nutritional supplements because our distributors can personally educate consumers on the quality and benefits of our products, differentiating them from our competitors’ offerings.  LifePak, our flagship line of micronutrient supplements, accounted for 18%16% of our total revenue and 43%37% of Pharmanex revenue in 2009.2010.  We introduced ageLOC Vitality, our first ageLOC nutr itional product designed to address the internal sources of aging, in Japan, the United States, Canada, and our markets in Europe and Latin America during the second half of 2010. We plan to fully launch ageLOC Vitality in these markets during the first quarter of 2011.
 
Our strategy for our nutritional supplement business is to continue to introduce innovative, substantiated anti-aging products based on extensive research and development and quality manufacturing. In addition, we provide tools such as our technologically advanced Pharmanex BioPhotonic Scanner to measure and demonstrate the positive impact of our key nutritional products.  In 2010,We are currently developing additional ageLOC anti-aging supplements, including a new product that we plan to introduce at our first ageLOC nutritional products designedglobal convention in the fourth quarter of 2011 and rollout to addressour markets beginning in the internal sourcesfourth quarter of aging.  We believe the addition of ageLOC nutritional products will continue to bridge the two key anti-aging categories of skin care2011 and nutrition to deliver a unique, more comprehensive approach to anti-aging.throughout 2012.
 


The following table summarizes our Pharmanex product line by category:
 
 Category  Description  Selected Productsproducts
Nutritionals
 
  
Pharmanex nutritional products supply a broad spectrum of micronutrients that our bodies need as a foundation for a lifetime of optimal health.  Our LifePak family of products along with our g3 superfruit juice are the top-selling products in our nutritionals line.
  
LifePak family of products
g3 juice
     
Solutions
 
 
  Our targeted solutions supplements contain standardized levels of botanical and other active ingredients that are formulated for consumers to meet the demands of everyday life.  
ageLOC Vitality
Tegreen 97
ReishiMax GLp
MarineOmega
Cholestin
CordyMax Cs-4
Cortitrol
Detox Formula
Eye Formula
     
Weight Management
 
  Our weight management products include supplements as well as meal replacement shakes.  
The Right Approach (TRA) weight management system
MyVictory! weight management program
     
Vitameal A highly nutritious meal that can be purchased and donated through our Nourish the Children initiative to feed starving children or purchased for personal food storage. Vitameal

 

- 5 -

 
Other.  We also offer a limited number of other products and services, including digital content storage, water purifiers and other household products.  We have also have integrated technology into other areas of our business and offer advanced tools and services that help distributors establish an online presence and manage their business.  These “other” categories of products represented only a small percentage of our revenue in 20092010 and will not likely be an area of focus in the next few years.
 
Sourcing and Production
 
Nu Skin.  In order to maintain high product quality, we acquire our ingredients and contract production of our proprietary products from suppliers and manufacturers that we believe are reliable, reputable and deliver high quality materials and service.  Our ageLOC Edition Galvanic Spa System II is procured from a single vendor who owns certain patent rights associated with such product.  We believe our agreements with this vendor are sufficiently long-term and exclusive.  However, to continue offering this product category following any termination of our relationship with this vendor, we would need to develop a new galvanic unit and source it from another supplier.&# 160; We also acquire ingredients and products from one other supplier that currently manufactures products representing approximately 30% of our Nu Skin personal care revenue in 2009.2010.  We maintain a good relationship with our suppliers and do not anticipate that either party will terminate the relationship in the near term.  We also have ongoing relationships with secondary and tertiary suppliers.  Please refer to “Item 1A - Risk Factors” “Risk Factors—The loss of suppliers or shortages in ingredients could harm our business” for a discussion of risks and uncertainties associated with our supplier relationships and with the sourcing of raw materials and ingredients.
 
-6-

We also establishedoperate a production facility in Shanghai, where we currently manufacture our personal care products sold in China, as well as a small portion of product exported to select other markets. We believe that if the need arose, this plant could be expanded or other facilities could be built in China to produce larger amounts of inventory for export or as a back up to our existing supply chain.
 
Pharmanex.  Substantially all of our Pharmanex nutritional supplements and ingredients, including LifePak, are produced or provided by third-party suppliers and manufacturers.  We rely on two partners for the majority of our Pharmanex products, one of which supplies products that represent approximately 35%52% of our nutritional supplement revenue while the other supplier manufactures products that represent approximately 20%14% of our nutritional supplement revenue in 2009.2010.  In the event we become unable to source any products or ingredients from these suppliers or from other current vendors, we believe that we would be able to produce or replace those products or substitute ingredients without great difficulty or significant increases to our cost of goods sold.  Please refer to “Item 1A. – Risk Factors” “Risk Factors—The loss of suppliers or shortages in ingredients could harm our business” for a discussion of certain risks and uncertainties associated with our supplier relationships, as well as with the sourcing of raw materials and ingredients.
 
- 6 -

We also maintainoperate a facility in Zhejiang Province, China, where we produce some of our Pharmanex nutritional supplements for sale in China and herbal extracts used to produce Tegreen 97, ReishiMax GLp and other products sold globally.
 
Research and Development
 
We continually invest in our research and development capabilities.  Our research and development expenditures were $10.0 million, $9.6 million, and $10.4 million and $12.4 million in 2007, 2008, 2009 and 2009,2010, respectively.  These amounts do not include salary and overhead expenses for our internal research and development activities.  Because of our commitment to product innovation, we plan to continue to commit resources to research and development in the future.  As we invest in our ageLOC platform of products, we expect anto increase in our research and development expenditures over the next couple of years.expenditures.
 
The Nu Skin Center for Anti-Aging Research, our primary research and testing laboratory located adjacent to our office complex in Provo, Utah, houses both Pharmanex and Nu Skin research facilities and professional and technical personnel.  We are currently in the preliminary planningdesign phase of building a state-of-the-art innovation center adjacent to our corporate headquarters, a portion of which will be dedicated to research and development. We believe this facility will cost approximately $40 million and will take roughly two years to complete.  We also maintain research facilities in China.  Much of our Pharmanex research is conducted in China, where we benefit from a well-educated, low-cost, scientific labor pool that enables us to conduct research at a much lower cost than would be possible in the United States.
 
We have joint research projects with numerous independent scientists, including a scientific advisory boardsboard comprised of recognized authorities in disciplines related disciplines for each ofto our nutritional and personal care product categories. We also fund and collaborate on basic research projects with researchers from prominent universities and research institutions in the United States, Europe and Asia, whose staffs include scientists with basic research expertise in natural product chemistry, biochemistry, dermatology, pharmacology and clinical studies.
 
-7-

In addition, we evaluate a significant number of product ideas for our Nu Skin and Pharmanex categories presented by outside sources.  We utilize strategic licensing and other relationships with vendors for access to directed research and development work for innovative and proprietary offerings.
 
Intellectual Property
 
Our major trademarks are registered in the United States and in each country where we operate or have plans to operate, and we consider trademark protection to be very important to our business.  Our major trademarks include Nu Skin®, our fountain logos, Pharmanex®, ageLOC™, LifePak® and Galvanic Spa®.  In addition, a number of our products, including the ageLOC Edition Galvanic Spa System II and Pharmanex BioPhotonic Scanner, are based on proprietary technologies and formulations, some of which are patented or licensed from third parties.  We also rely on trade secret protection to protect our proprietary formulas and other proprietary information.
 
Geographic Sales Regions
 
We currently sell and distribute our products in 5051 markets.  We have segregated our markets into five geographic regions:  North Asia, Americas, Greater China, Europe,Americas, South Asia/Pacific and South Asia/Pacific.Europe.  The following table sets forth the revenue for each of the geographic regions for the years ended December 31, 2007, 2008, 2009 and 2009:2010:

 Year Ended December 31,  Year Ended December 31, 
(U.S. dollars in millions) 2007  2008  2009  2008  2009  2010 
                                    
North Asia
 $585.8   50% $594.5   48% $606.1   45% $594.5   48%  $606.1     45%  $686.1     45% 
Greater China
  210.0   17      210.4   16     268.2   17   
Americas
  188.3   16   223.9   18   260.9   20   223.9   18      260.9   20    250.0   16   
Greater China
  205.0   18   210.0   17   210.4   16 
South Asia/Pacific
  107.6      120.1   9   182.8   12   
Europe
  77.2   7   111.6   9   133.6   10   111.6      133.6   10     150.2   10   
South Asia/Pacific
  101.4   9   107.6   8   120.1   9 
 $1,157.7   100% $1,247.6   100% $1,331.1   100% $1,247.6   100%  $1,331.1   100%  $1,537.3   100% 

Additional comparative revenue and related financial information is presented in the tables captioned “Segment Information” in Note 17 to our Consolidated Financial Statements.  The information from these tables is incorporated by reference in this Report.

Set forth below is information regarding the key markets in our geographic regions. The information includes information about the introduction and launch of key new products. With the launch of ageLOC Transformation, we implemented a product launch process that has been refined in our South Korea market. This process generally involves introducing the product in a market through an initial limited offering that is often tied to a distributor event. The limited offering typically generates significant distributor activity and a high level of distributor purchasing. This generally res ults in a higher than normal increase in revenue during the quarter of the limited offering. We typically launch the product for general sales a few months following the limited offering. Information regarding product launches below refers to the launch of the product for general sales and not to the limited offering used to introduce the product. Reference to introduction of a product refers to the limited offering.
North Asia.  The following table provides information on each of the markets in the North Asia region, including the year it opened, 2009we commenced operations in the market, 2010 revenue, and the percentage of our total 20092010 revenue for each market:

(U.S. dollars in millions)Year Opened2009 Revenue
Percentage of
2009 Revenue
 Year Opened2010 Revenue
Percentage of
2010 Revenue
        
Japan 1993$461.9 35% 1993                $471.431%
South Korea 1996$144.2 11% 1996                $214.714%

Japan is our largest market and accounted for approximately 35%31% of total revenue in 2009.2010. We market most of our Nu Skin and Pharmanex products in Japan, along with a limited number of other offerings.  In addition, all product categories offer a limited number of locally developed products sold exclusively in our Japanese market. In Decemberthe first quarter of 2010, we launched our ageLOC Future Serum in Japan, following a limited offering in the fourth quarter of 2009.  During the fourth quarter of 2009, we also introduced our ageLOC Future Serum.  Edition Galvanic Spa System IIIn 2010, we plan to introduce.  We launched the full ageLOC Transformationskin care system and in Japan in the secon d quarter of 2010. In the third quarter of 2010, we introduced ageLOC productsVitality, our first ageLOC nutritional product designed to address the internal sources of aging, through a limited offering in Japan. We plan to fully launch .ageLOC Vitality in Japan during the first quarter of 2011. We currently plan to introduce additional ageLOC anti-aging nutritional products in connection with our global convention during the fourth quarter of 2011.
 
 
 
 
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The direct selling environment in Japan continues to be difficult as the industry has been on the decline for several years and regulatory and media scrutiny have increased.  Please refer to “Government “Business – Government Regulation” and “Item 1A. – Risk “Risk Factors” for a discussion of risks and uncertainties associated with challenges in the Japan market.

In South Korea, we offer most of our Nu Skin and Pharmanex products, along with a limited number of other offerings. In the second quarter of 2010, we launched the ageLOC Transformation skin care system, following a very successful limited offering in the first quarter of 2010. We currently plan to introduce the ageLOC Transformation skin care system.

Americas.Edition Galvanic Spa System II The following table provides information on each of the marketsin South Korea in the Americas region, includingfirst quarter of 2011, followed by the year opened, 2009 revenue, andintroduction of additional ageLOC anti-aging products in connection with our global convention during the percentagefourth quarter of our total 2009 revenue for each market:

 
(U.S. dollars in millions)
Year Opened2009 Revenue
Percentage of
2009 Revenue
 
     
United States                                         1984$218.6 16% 
Canada                                         1990$23.5 2% 
Latin America(1)                                         
1994$18.8  1% 


(1)Latin America includes Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico and Venezuela.
Substantially all of our Nu Skin and Pharmanex products, as well as limited other products and services, are available for sale in the United States.  In 2009, we introduced the ageLOC Transformation skin care system.  In 2010, we plan to begin introducing ageLOC products designed to address the internal sources of aging.  In 2009, we opened operations in Colombia.2011.

Greater China.  The following table provides information on each of the markets in the Greater China region, including the year opened, 2009we commenced operations in the market, 2010 revenue, and the percentage of our total 20092010 revenue for each market:

(U.S. dollars in millions)
Year Opened2009 Revenue
Percentage of
2009 Revenue
 Year Opened2010 Revenue
Percentage of
2010 Revenue
       
Taiwan 1992$91.7 7% 1992$107.17%
China 2003$71.1 5% 2003$  91.46%
Hong Kong 1991$47.6 4% 1991$  69.74%

Our Hong Kong and Taiwan markets operate using our global direct selling business model and global compensation plan.  We offer a robust product offering of the majority of our Nu Skin and Pharmanex products and limited other products and services in Hong Kong and Taiwan, although one of our flagship Nu Skin products, the Galvanic Spa System IIis not approved for sale in Taiwan. Approximately half50% of our revenue in these markets comes from orders through our monthly product subscription program, which has led to improved retention of customers and distributors and has helped streamline the ordering process.

In China, we sell many of our Nu Skin products and a locally produced value line of personal care products under the Scion brand name.  We also sell a select number of Pharmanex products, including our number one nutritional product, LifePak.


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We currently are unable to fully operate under our global direct selling business model in China as a result of regulatory restrictions on direct selling activities in this market. Consequently, we have developed a retail saleshybrid business model that utilizes retail stores with an employed sales force and contractual sales promoters to sell products through fixed locations, thatwhich we are supplementingsupplement with a single level direct sales opportunity in those locations where we have obtained a direct sales license. We continue to operate our retail store/employed sales representative model because we believe it provides us with more flexibility in the manner in which we can operate throughout China and compensate our sales representatives given the restrictions in the direct selling regulations. We rely on our sales force to market and sell products at the various retail locationslocati ons supported by only minimal advertising and traditional promotional efforts. Our sales employees may also refer individuals to us for employment as sales representatives or contractual sales promoters. Our retail model in China is largely based upon our ability to attract customers to our retail stores through our sales force, to educate them about our products through frequent training meetings, and to obtain repeat purchases.

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We also continue to implement a direct sales opportunity that allows us to engage independent direct sellers who can sell products away from our retail stores. We have received licenses and approvals to engage in direct selling activities in the municipalities of Beijing, Shanghai, BeijingShenzhen and in fivefour cities in the Guangdong province, and we continue to work to obtain the necessary approvals in other locations in China. The direct selling licenses allow us to engage an entry-level, non-employee sales force that can sell products away from fixed retail locations. Our current direct sales model is structured in a manner that we believe is complementary to our existing retail sales model.

We introduced our ageLOC Edition Galvanic Spa System II in our Greater China markets, excluding Taiwan, in the fourth quarter of 2009. In connection with our Greater China regional convention in the second quarter of 2010, we introduced our ageLOC Transformation skin care system in Taiwan and Hong Kong. We currently plan to introduce our ageLOC Transformation skin care system in Mainland China as soon as we obtain necessary regulatory approvals. We also currently plan to introduce ageLOC anti-aging nutritional products in connection with our global convention during the fourth quarter of 2 011, followed by a full launch of the products in 2012.
Americas.  The following table provides information on each of the markets in the Americas region, including the year we commenced operations in the market, 2010 revenue, and the percentage of our total 2010 revenue for each market:

 
(U.S. dollars in millions)
Year Opened2010 Revenue
Percentage of
2010 Revenue
      
United States
1984$212.114%
Canada
1990$  23.91%
Latin America(1) 
1994$  14.01%


(1)  Latin America includes Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico and Venezuela.

Substantially all of our Nu Skin and Pharmanex products, as well as limited other products and services, are available for sale in the United States.  In the first quarter of 2010, we launched our ageLOC Transformation skin care system in the United States, following a successful limited offering in the fourth quarter of 2009 at our global convention. During the first quarter of 2010, we also launched our ageLOC Edition Galvanic Spa System II. In the third quarter of 2010, we introduced ageLOC Vitality, our first ageLOC nutritional product designed to address the internal sources of aging, through a limi ted offering in the United States. We plan to fully launch ageLOC Vitality in the United States beginning in the first quarter of 2011. We currently plan to introduce additional ageLOC anti-aging nutritional products in connection with our global convention during the fourth quarter of 2011.

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South Asia/Pacific.  The following table provides information on each of the markets in the South Asia/Pacific region, including the year opened, 2010 revenue, and the percentage of our total 2010 revenue for each market:

 
(U.S. dollars in millions)
Year Opened2010 Revenue
Percentage of
2010 Revenue
      
Singapore/Malaysia/Brunei2000/2001/2004$76.85%
Thailand
1997$56.74%
Australia/New Zealand
1993$21.71%
Indonesia
2005$15.51%
Philippines
1998$12.11%

The South Asia/Pacific region was our fastest growing region in 2010, with a 39% increase in constant currency revenue. We offer a majority of our Pharmanex and Nu Skin products in the South Asia/Pacific region. In the third quarter of 2010, we launched the ageLOC Transformation skin care system, following limited offerings during the first half of 2010. In 2010, we also launched our ageLOC Edition Galvanic Spa System II. We currently plan to introduce ageLOC anti-aging nutritional products in connection with our global convention during the fourth quarter of 2011, followed by a full launch of the products in 2012.  Our TRA weight management products also continue to contribute to our strong growth in this region.

Europe.  The following table provides information on our Europe region, including the year opened,we commenced operations in the market, 2010 revenue, for 2009, and the percentage of our total 2009 revenue for the region.2010 revenue:

(U.S. dollars in millions)
Year Opened2009 Revenue
Percentage of
2008 Revenue
 Year Opened2010 Revenue
Percentage of
2010 Revenue
       
Europe region(1)
1995$133.6 10% 1995$150.210%
 
 

(1)  
(1)Europe region includes Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Iceland, Israel, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine and the United Kingdom.

We currently operate and offer a full range of Nu Skin and Pharmanex products in 2627 countries throughout Northern, Eastern and Central Europe as well as in Israel and South Africa. In 2010, we plan to introduce the ageLOC Transformation skin care system and ageLOC products designed to address the internal sources of aging in this region.  Various products and distributor tools have contributed to Europe’s recent success, including the Galvanic Spa System II, the Pharmanex BioPhotonic Scanner, and g3.g3. In the first quarter of 2010, we launched the ageLOC Transformation skin care system, following a limited offering in the fourth quarter of 2009. In the first quarter of 2010, we also launched our ageLOC Edition Galvanic Spa System II. In connection with our Europe regional convention in the fourth quarter of 2010, we introduced ageLOC Vitality, our first ageLOC nutritional product designed to address the internal sources of aging, through a limited offering. We have been experiencing strong growthplan to fully launch ageLOC Vitality in Central and Eastern European markets.  In 2009, we opened operations in Turkey.

South Asia/Pacific.  The following table provides information on eachmost of theour markets in Europe beginning in the South Asia/Pacific region, includingfirst quarter of 2011. We currently plan to introduce additional ageLOC anti-aging nutritional products in connection with our global convention during the year opened, 2009 revenue, and the percentagefourth quarter of our total 2009 revenue for each market:2011.

 
(U.S. dollars in millions)
Year Opened2009 Revenue
Percentage of
2009 Revenue
 
     
Singapore/Malaysia/Brunei2000/2001/2004$49.2 4% 
Thailand
1997$38.8 3% 
Australia/New Zealand
1993$14.2 1% 
Indonesia
2005$10.7 1% 
Philippines
1998$7.2 1% 
 
 
 
 
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We offer a majority of our Pharmanex and Nu Skin products in the South Asia/Pacific region.  In 2010, we plan to introduce the ageLOC Transformation skin care system and ageLOC products designed to address the internal sources of aging in this region.  Marketing initiatives in South Asia/Pacific have centered on monthly product subscription orders and the Galvanic Spa System II.

Distribution
 
Overview.  The foundation of our sales philosophy and distribution system is network marketing.  We sell our products through distributors who are not employees, except in China where we sell our products through employed retail sales representatives, contractual sales promoters and independent direct sellers.  Our distributors generally purchase products from us for resale to consumers and for personal consumption.  We also sell products directly to preferred customers at discounted monthly subscription prices.

NetworkWe believe network marketing is an effective vehicle to distribute our products because:
 
distributors can educate consumers about our products in person, which we believe is more effective for premium-quality, differentiated products than using traditional advertising;

direct sales allow for actual product demonstrations and testing by potential customers;

there is greater opportunity for distributor and customer testimonials; and

as compared to other distribution methods, our distributors can provide customers higher levels of service and encourage repeat purchases.
 
“Active distributors” under our global compensation plan are defined as those distributors who have purchased products for resale or personal consumption during the previous three months.  In addition, we have implemented “preferred customer” programs in many of our markets, which allow customers to purchase products directly from us, generally on a recurring monthly product subscription basis.  We include preferred customers who have purchased products during the previous three months in our “active distributor” numbers.  While preferred customers are legally very different from distributors, both are considered customers of our products.

“Executive distributors” under our global compensation plan must achieve and maintain specified personal and group sales volumes each month.  Once an individual becomes an executive distributor, he or she can begin to take advantage of the benefits of commission payments on personal and group sales volume.  As a result of direct selling restrictions in China, we have implemented a modifiedhybrid business model utilizing sales employees and contractual sales promoters in our retail stores in addition to independent direct sellers.  (See the discussion on China in “Geographic“Business – Geographic Sales Regions.”)

Our revenue is highly dependent upon the number and productivity of our distributors.  Growth in sales volume requires an increase in the productivity and/or growth in the total number of distributors.  As of December 31, 2009,2010, we had a global network of over 761,000approximately 800,000 active distributors.  Approximately 33,00036,000 of our distributors were executive distributors.  As of each of the dates indicated below, we had the following number of active and executive distributors in the referenced regions:  Our number of active distributors has historically fluctuated from year to year based on various factors, including our business model transition in China, efforts to train and discipline distributors in Japan and changes in promotions. As of each of the dates indicated below, we had the following number of active and executive distributors in the referenced regions:

 
 



Total Number of Active and Executive Distributors by Region

As of  December 31, 2007 As of December 31, 2008 As of December 31, 2009As of  December 31, 2008  As of December 31, 2009 As of December 31, 2010 
Active Executive Active Executive Active ExecutiveActive Executive Active Executive Active Executive
                      
North Asia     335,000       14,845     326,000       13,937     319,000       14,144    326,000       13,937     319,000       14,144     329,000       14,687
Greater China
    115,000         6,323     106,000         6,938     118,000         8,015
Americas
    158,000         4,588     171,000         4,876     171,000         5,522    171,000         4,876     171,000         5,522     161,000         5,305
Greater China
    138,000         6,389     115,000         6,323     106,000         6,938
South Asia/Pacific      66,000         2,541       71,000         2,950       84,000         3,930
Europe
      59,000         1,957       83,000         2,911       94,000         3,385      83,000         2,911       94,000         3,385     107,000         3,739
South Asia/Pacific      65,000         2,223       66,000         2,541       71,000         2,950
Total
    755,000       30,002     761,000       30,588     761,000       32,939    761,000       30,588     761,000       32,939     799,000       35,676


Sponsoring.  We rely on our distributors to recruit and sponsor new distributors of our products.  While we provide internet support, product samples, brochures, magazines, and other sales and marketing materials at cost, distributors are primarily responsible for recruiting and educating new distributors with respect to products, our global compensation plan, and how to build a successful distributorship.

The sponsoring of new distributors creates multiple levels in a network marketing structure.  Individuals that a distributor sponsors are referred to as “downline” or “sponsored” distributors.  If downline distributors also sponsor new distributors, they create additional levels in the structure, but their downline distributors remain in the same downline network as their original sponsoring distributor.

Sponsoring activities are not required of distributors and we do not pay any commissions for sponsoring new distributors.  However, because of the financial incentives provided to those who succeed in building and mentoring a distributor network that resells and consumes products, many of our distributors attempt, with varying degrees of effort and success, to sponsor additional distributors.  People often become distributors after using our products as regular customers.  Once a person becomes a distributor, he or she is able to purchase products directly from us at wholesale prices.  The distributor is also entitled to sponsor other distributors in order to build a network of distributors and product users.  A potential distributor must enter into a standard distributor agreement, which among other things, obligates the distributor to abide by our policies and procedures.
 
Global Compensation Plan.  One of our competitive advantages is our global sales compensation plan.  Under our global compensation plan, a distributor is paid consolidated monthly commissions in the distributor’s home country, in local currency, for the distributor’s own product sales and for product sales in that distributor’s downline distributor network across all geographic markets.  Because of restrictions on direct selling in China, our sales employees and contractual sales promoters there do not participate in the global compensation plan, but are instead compensated according to a compensation model established for that market.
 
Commissions on the sale of an individual Nu Skin or Pharmanex product can exceed 50% of the wholesale price, except in a limited number of markets where commissions are limited by law. The actual commission payout percentage, however, varies depending on the number of distributors at each payout level within our global compensation plan.  Historically, our distributor compensation plan has paid out to distributors approximately 42% of commissionable sales. We believe that our commission payout as a percentage of total sales is among the most generous paid by major direct selling companies.


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From time to time, we make modifications and enhancements to our global compensation plan to help motivate distributors.  In 2008 and 2009, we successfully launchedimplemented modifications to our compensation plan worldwide designed to improve commission payments early in the distributor lifecycle.  The results from these modifications have been positive.  We continue to evaluate further changes to our compensation plan to help increase distributor productivity and earnings potential.  In addition, we evaluate a limited number of distributor requests on a monthly basis for exceptions to the terms and conditions of the global compensation plan, including volume requirements.  While our general policy is to discourage exceptions, we believe that the flexibility to grant exceptions is critical in retaining distributor loyalty and dedication and we make exceptions in limited cases as necessary.
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High Level of Distributor Incentives.  Based upon management’s knowledge of our competitors’ distributor compensation plans, we believe our global compensation plan is among the most financially rewarding plans offered by leading direct selling companies. There are two fundamental ways in which our distributors can earn money:
 
 • through retail markups on sales of products purchased by distributors at wholesale; and
  
 • through a series of commissions on product sales.

Each of our products carries a specified number of sales volume points.  Commissions are based on total personal and group sales volume points per month.  Sales volume points are generally based upon a product’s wholesale cost, net of any point-of-sale taxes.  As a distributor’s business expands to successfully sponsoring other distributors into the business, who in turn expand their own businesses, a distributor receives a higher percentage of commissions.  An executive’s commissions can increase substantially as multiple downline distributors achieve executive status.  In determining commissions, the number of levels of downline distributors included in an executive’s commissionable group increases as the number of executive distributorships directly below the executiveex ecutive increases.

Distributor Support.  We are committed to providing high-level support services tailored to the needs of our distributors in each market.  We attempt to meet the needs and build the loyalty of distributors by providing personalized distributor services and by maintaining a generous product return policy.  Because the majority of our distributors are part time and have only a limited number of hours each week to concentrate on their business, we believe that maximizing a distributor’s efforts by providing effective distributor support has been, and will continue to be, important to our success.
 
Through training meetings, distributor conventions, web-based messages, distributor focus groups, regular telephone conference calls, and other personal contacts with distributors, we seek to understand and satisfy the needs of our distributors.  We provide walk-in, telephonic, and Web-based product fulfillment and tracking services that result in user-friendly, timely product distribution.  Several of our walk-in retail centers maintain meeting rooms, which our distributors may utilize for training and sponsoring activities.  Because of our efficient distribution system, we believe that most of our distributors do not maintain a significant inventory of our products.
 
Payments.  Distributors generally pay for products prior to shipment.  Accordingly, we carry minimal accounts receivable.receivable from distributors.  Distributors typically pay for products in cash, by wire transfer or by credit card.


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Product Returns.  We believeIn order to provide a high level of consumer-protection, we are among the most consumer-protective companies in the direct selling industry.offer a generous return policy. While the regulations and our operations and applicable regulations vary somewhat from country to country, we generally follow a similaruniform procedure for product returns. For 30 days from the date of purchase, our product return policy generally allows a retail customer to return any Nu Skin or Pharmanex product to us directly or to the distributor through whom the product was purchased for a full refund. After 30 days from the date of purchase, the end user’s return privilege is at the discretion of the distributor. Our distributors can generally return unused products directly to us for a 90% refund for oneo ne year. Through 2009,2010, our experience with actual product returns averaged less than 5% of annual revenue.

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Rules Affecting Distributors.  We monitor regulations and distributor activity in each market to ensure our distributors comply with local laws.  Our published distributor policies and procedures establish the rules that distributors must follow in each market.  We also monitor distributor activity to maintain a level playing field for our distributors, ensuring that some are not disadvantaged by the activities of others.  We require our distributors to present products and business opportunities ethically and professionally.  Distributors further agree that their presentations to customers must be consistent with, and limited to, the product claims and representationsrepre sentations made in our literature.
 
Distributors must represent to us that their receipt of commissions is based on retail sales and substantial personal sales efforts.  We must also monitor sales aids used by distributors such as videotapes, audiotapes, brochures and promotional clothing to help ensure they comply with applicable laws and regulations.  Distributors may not use any form of media advertising to promote products.  Products may be promoted only by personal contact or by literature producedthat we produce or approved by the company.  Distributors may not use our trademarks or other intellectual property without our consent.approve.
 
Our products may not be sold, and our business opportunities may not be promoted, in traditional non-Company owned retail environments.  We have made an exception to this rule by allowing some of our Pharmanex products to be sold in independently owned pharmacies and drug stores meeting specified requirements.  Distributors who own or are employed by a service-related business, such as a doctor’s office, hair salon or health club, may make products available to regular customers as long as products are not displayed visibly to the general public in a manner to attract the general public into the establishment to purchase products.
 
In order to qualify for commission bonuses, our distributors generally must satisfy specific requirements including achieving at least 100 points, which is approximately $100 in personal sales volume per month.  In addition, individual markets may have requirements specific to that country based on regulatory factors.  For example, in the United States, distributors must also:

 •  document retail sales or customer connections to established numbers of retail customers; and
  
 •  sell and/or consume at least 80% of personal sales volume.
 
We systematically review reports of alleged distributor misbehavior.  If we determine one of our distributors has violated any of our policies or procedures, we may terminate the distributor’s rights completely.  Alternatively, we may impose sanctions, such as warnings, probation, withdrawal or denial of an award, suspension of privileges of a distributorship, fines and/or withholding of commissions until specified conditions are satisfied, or other appropriate injunctive relief.


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Our Culture

From our inception over 2526 years ago, Nu Skin Enterprises' mission has been to improve people's lives—through our quality products, our rewarding business opportunities and by promoting an uplifting and enriching culture.  Our mission statement encourages people to be a “force for good” in the world around them.  Our culture unites our distributors, customers and employees in innovative humanitarian efforts, the most significant of which are our Nourish the Children initiative that provides our distributors the ability to donate meals to starving children, and our Force for Good Foundation that supports many charitable causes that benefit children.  In short, we believe that people are attracted to organizations that focus on more than just financial incentives.  We encourage our distributors and our employees to live each day with an understanding that together we have the opportunity to make the world a better place.
 
Nourish the Children.  In 2002, we introduced an innovative humanitarian initiative, Nourish the Children, which applies the power of our distribution network to help address the problem of hunger and malnutrition.  We sell a highly nutritious meal replacement product under the brand, “VitaMeal,” and encourage our distributors, customers and employees to purchase VitaMeal and donate their purchase to charitable organizations that specialize in distributing food to alleviate famine and poverty.  Distributors earn commissions on sales of Vitameal to distributors in their downline and their customers. For every eight packages of VitaMeal purchased and donated, we donate an additionaladd itional package.  Since 2002, our distributors, customers and employees have joined together to donate more than 150210 million meals to malnourished children in various locations throughout the world.

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Force for Good Foundation.  The original Force for Good campaign was introduced in conjunction with the Nu Skin Epoch product line in 1996. This unique brand of skin and hair care products was developed in partnership with the world's leading ethnobotanists.  A donation of 25 cents from the sale of each Epoch product was directed to preserve the environments, languages, lifestyles, and traditions of indigenous people around the world.  Today, the Force for Good Foundation provides support for charitable efforts throughout the globe, with a special emphasis on addressing the humanitarian needs of children.  Charitable projects supported by the Force for Good Foundation, our Company,us, our employees, and our distributors include helping to provide crucial heart surgeries for children in Southeast Asia and China, supporting schools for children in need, helping farmers in Malawi be trained to grow more crops to better support the needs of their families, and other projects.

Competition

Direct Selling Companies.  We compete with other direct selling organizations, some of which have a longer operating history and higher visibility, name recognition and financial resources than we do.  The leading direct selling companies in our existing markets are Avon, and Alticor (Amway). and Herbalife.  We compete for new distributors on the strength of our multiple business opportunities, product offerings, global compensation plan, management, and our international operations.  In order to successfully compete in this market and attract and retain distributors, we must maintain the attractiveness of our business opportunities to our distributors.
 
Nu Skin and Pharmanex Products.  The markets for our Nu Skin and Pharmanex products are highly competitive.  Our competitors include manufacturers and marketers of personal care and nutritional products, pharmaceutical companies and other direct selling organizations, many of which have longer operating histories and greater name recognition and financial resources than we do.  We compete in these markets by emphasizing the innovation, value and premium quality of our products and the convenience of our distribution system.  We focus on delivering a product whose value can be measured and provide our distributors with powerful tools that allow them to demonstrate this effectiveness.

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Government Regulation
 
Direct Selling Activities.  Direct selling activities are regulated by various federal, state and local governmental agencies in the United States and foreign countries.  Laws and regulations in Japan, South Korea and China are particularly restrictive and difficult.  These laws and regulations are generally intended to prevent fraudulent or deceptive schemes, often referred to as “pyramid” schemes, that compensate participants for recruiting additional participants irrespective of product sales, use high-pressure recruiting methods and/or do not involve legitimate products.  The laws and regulations in our current markets often:
 
 
•  
impose cancellation/product return, inventory buy-backs and cooling-off rights for consumers and distributors;

 • require us or our distributors to register with governmental agencies;
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 • impose caps on the amount of commission we can pay;
  
 
•  
impose reporting requirements; and

 
• 
impose upon us requirements, such as requiring distributors to maintain levels of retail sales to qualify to receive commissions, to ensure that distributors are being compensated for sales of products and not for recruiting new distributors.

The laws and regulations governing direct selling are modified from time to time, and, like other direct selling companies, we are subject from time to time to government investigations in our various markets related to our direct selling activities.  This can require us to make changes to our business model and aspects of our global compensation plan in the markets impacted by such changes and investigations.

Regulators in Japan have increased theirWe continue to experience heightened regulatory and media scrutiny of our industry.the direct selling industry in Japan.  Several direct sellers in Japan have been penalized for actions of their distributors that violated applicable regulations, including one prominent international direct selling company that was suspended from sponsoring activities for three months in 2008, and another large Japanese direct selling company that was suspended from sponsoring activities for six months in 2009. In addition, some Japanese media has reported onlawmakers have experienced increased political pressure on lawmakersto discontinue supporting ourthe direct selling industry.

We also continue to experience a high level of general inquiries regarding our companybusiness and complaints to consumer protection centers in Japan and have taken steps to try to resolve these issues including providing additional training to our distributors, and restructuring our compliance group in Japan. We have seen improvements in some prefectures, but not in others. In 2009, weWe have received one written and one oral warningwarnings from Consumer Centersconsumer centers in twocertain prefectures raising concerns about our distributor training and number of general inquiries and complaints.  WeAlthough we are implementing additional steps to reinforce our distributor education and training in Japan to help address these concerns.concerns, we cannot be sure that such steps will be successful. If consumer complaints and inquiries escalate to a government review or if the current level of complaints and inquiries does not improve, there is an increased likelihood that regulators could take action against us, including a suspension of our sponsoring activities, or we could receive negative media attention, either of which could harm our business.


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In 2009, Japan implemented a national organization of consumer protection centers, which appears to have resulted in a further increase in the scrutiny of our business and industry.

As a result of restrictions in China on direct selling activities, we have implemented a retail store model utilizing an employed sales force and contractual sales promoters, and we are currently integrating direct selling in our business model in this market pursuant to applicable direct selling regulations. The regulatory environment in China remains complex.  China’s direct selling and anti-pyramiding regulations are restrictive and contain various limitations, including a restriction on the ability to pay multi-level compensation to independent distributors.compensation. Our operations in China have attracted significant regulatory and media scrutiny since we expanded our operations there in January 2003. Regulations are subject to discretionary interpretation by municipal and provincial level regulators as well as local customs and practices. InterpretationsInterpretation s of what constitutes permissible activities by regulators can vary from province to province and can change from time to time because of the lack of clarity in the rules regarding direct selling activities and differences in customs and practices in each location.

Because of the Chinese government’s significant concerns about direct selling activities, it scrutinizes very closely activities of direct selling companies. At times, investigations and related actions by government regulators have impeded our ability to conduct business in certain locations, and have resulted in a few cases where we have paid substantial fines.  In each of these cases, we have been allowed to recommence operations after the government’s investigation, and no material changes to our business model were required in connection with these fines and impediments. Please refer to “Item 1A. Risk“Risk Factors” for more information on the regulatory risks associated with our business in China.China .
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The regulatory environment with respect to direct selling in China remains fluid and the process for obtaining the necessary governmental approvals to conduct direct selling continues to evolve.  The regulations and processes in some circumstances have been interpreted differently by different governmental authorities.   In order to expand our direct selling model into additional provinces we currently must obtain a series of approvals from the Departments of Commerce in such provinces, the Shanghai Department of Commerce (our supervisory authority), as well as the Departments of Commerce in each city and district in which we plan to operate.  We also are required to obtain the approval of the State Ministry of Commerce, which is the national governmental authority overseeing direct selling.  In addition, regulators are acting cautiously as they monitor the roll-out of direct selling, which has made the approval process take longer than we anticipated.  Please refer to “Item 1A. Risk“Risk Factors” for more information on the risks associated with our planned expansion of direct selling in China.

Regulation of Our Products.  Our Nu Skin and Pharmanex products and related promotional and marketing activities are subject to extensive governmental regulation by numerous domestic and foreign governmental agencies and authorities, including the FDA,Food and Drug Administration (the “FDA”), the FTC,Federal Trade Commission (the “FTC”), the Consumer Product Safety Commission, the Department of Agriculture, State Attorneys General and other state regulatory agencies in the United States, and the Ministry of Health, Labor and Welfare in Japan and similar government agencies in each market in which we operate.

Our personal care products are subject to various laws and regulations that regulate cosmetic products and set forth regulations for determining whether a product can be marketed as a “cosmetic” or requires further approval as an over-the-counter (OTC) drug. In the United States, regulation of cosmetics are under the jurisdiction of the FDA.  The Food, Drug and Cosmetic Act defines cosmetics by their intended use, as “articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body . . . for cleansing, beautifying, promoting attractiveness, or altering the appearance.”  Among the products included in this definition are skin moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeup preparations, shampoos, permanent waves, hairha ir colors, toothpastes and deodorants, as well as any material intended for use as a component of a cosmetic product.  Conversely, a product will not be considered a cosmetic, but may be considered an (OTC)a drug if it is intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease, or is intended to affect the structure or any function of the body. A product’s intended use can be inferred from marketing or product claims.  The other markets in which we operate have similar regulations.  In Japan, the Ministry of Health, Labor and Welfare regulates the sale and distribution of cosmetics and requires us to have an import business license and to register each personal care product imported into Japan.  In Taiwan, all “medicated” cosmetic products require registration.  In China, personal care products are placed into one of two categories, “general” and “drug.”  Products in both categories require submission of formulas and other information with the health authorities, and drug products require human clinical studies.  The product registration process in China for these products can take from nine to more than 18 months.months or longer.  Such regulations in any given market can limit our ability to import products and can delay product launches as we go through the registration and approval process for those products.  The sale of cosmetic products is regulated in the European Union under the European Union Cosmetics Directive, which requires a uniform application for foreign companies making personal care product sales.sales.
 
 
 
 

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Our Pharmanex products are subject to various regulations promulgated by government agencies in the markets in which we operate.  In the United States, we generally market our nutritional products as conventional foods or dietary supplements.  The FDA has jurisdiction over this regulatory area.  Because these products are regulated under the Dietary Supplement and Health Education Act, we are generally not required to obtain regulatory approval prior to introducing a product into the United States market.  None of this infringes, however, upon the FDA’s power to remove from the market any product it determines to be unsafe or an unapproved drug.  In our foreign markets, the products are generally regulated by similar government agencies, such as the Japan Ministry of Health, Labor anda nd Welfare, in Japan, the KFDA in South Korea Food and Drug Administration, and the Taiwan Department of Health in Taiwan.Health. We typically market our Pharmanex products in international markets as foods or health foods under applicable regulatory regimes.  In the event a product, or an ingredient in a product, is classified as a drug or pharmaceutical product in any market, we will generally not be able to distribute that product in that market through our distribution channel because of strict restrictions applicable to drug and pharmaceutical products.  China has some of the most restrictive nutritional supplement product regulations. Products marketed as “health foods” are subject to extensive laboratory and clinical analysis by governmental authorities, and the product registration process for these products maycan take two yearsfrom nine to more than 18 months or more.longer.  We market both “health foods” and “general foods” in China.  Our flagship product, LifePak, is currently marketed as a general food, as only two of the three main capsules havinghave received “health food” classification.  Currently, “general foods” is not an approved category for direct selling; therefore, we will only market LifePak through our retail stores until final “health food” classification for LifePak is obtained for the other capsule.  Additionally, there is some risk associated with the common practice in China of marketing a product as a “general food” while seeking “health food” classification.  If government officials feel our categorization of our products is inconsistent with product claims, ingredients or function, this could end or limit our ability to market such products in China in their current form.

The markets in which we operate all have varied regulations that distinguish foods and nutritional health supplements from “drugs” or “pharmaceutical products.”  Because of the varied regulations, some products or ingredients that are recognized as a “food” in certain markets may be treated as a “pharmaceutical” in other markets.  In Japan, for example, if a specified ingredient is not listed as a “food” by the Ministry of Health and Welfare, we must either modify the product to eliminate or substitute that ingredient, or petition the government to treat such ingredient as a food.  We experience similar issues in our other markets.  This is particularly a problem in Europe where the regulations differ from country to country.  As a result, we must often modify the ingredients and/or the levels of ingredients in our products for certain markets.  In some circumstances, the regulations in foreign markets may require us to obtain regulatory approval prior to introduction of a new product or limit our uses of certain ingredients altogether.  Because of negative publicity associated with some supplements, there has been an increased movement in the United States and other markets to expand the regulation of dietary supplements, which could impose additional restrictions or requirements in the future.  In general, the regulatory environment is becoming more complex with increasingly strict regulations each year.
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Effective June 2008, the U.S. Food and Drug AdministrationFDA established regulations to require current good manufacturing practices (cGMP) for dietary supplements.  The regulations ensure that dietary supplements are produced in a quality manner, do not contain contaminants or impurities, and are accurately labeled. The regulations include requirements for establishing quality control procedures for us and our vendors and supliers,suppliers, designing and constructing manufacturing plants, and testing ingredients and finished products.  The regulations also include requirements for record keeping and handling consumer product complaints.  If dietary supplements contain contaminants or do not contain the type or quantity of dietary ingredient they are represented to contain, the FDA would consider those products to be adulterated or misbranded. 0; Our business is subject to additional FDA regulations, such as those implementing an adverse event reporting system (“AER’s”) effective December 2007, which requires us to document and track adverse events and report serious adverse events, which are events involving hospitalization or death, associated with consumers’ use of our products.  Compliance with these regulations has increased and may further increase the cost of manufacturing and selling certain of our products as we work with our vendors to assure they are in compliance.

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Most of our major markets also regulate advertising and product claims regarding the efficacy of products.  Accordingly, these regulations can limit our ability to inform consumers of the full benefits of our products.  For example, in the United States, we are unable to claim that any of our nutritional supplements will diagnose, cure, mitigate, treat or prevent disease.  In most of our foreign markets, we are not able to make any “medicinal” claims with respect to our Pharmanex products.  In the United States, the Dietary Supplement Health and Education Act, however, permits substantiated, truthful and non-misleading statements of nutritional support to be made in labeling, such as statements describing general well-being resulting from consumption of a dietary ingredient or the role of a nutrient or dietary ingredient in affecting or maintaining a structure or a function of the body.  Most of the other markets in which we operate have not adopted similar legislation and we may be subject to more restrictive limitations on the claims we can make about our products in these markets.  For example, in Japan, our nutritional supplements are marketed as food products, which significantly limits our ability to make any claims regarding these products.
 
To date, we have not experienced any difficulty maintaining our import licenses.  However, due to the varied regulations governing the manufacture and sale of nutritional products in the various markets, we have found it necessary to reformulate many of our products or develop new products in order to comply with such local requirements.  In the United States, we are also subject to a consent decree with the FTC and various state regulatory agencies arising out of investigations that occurred in the early 1990s of certain alleged unsubstantiated product and earnings claims made by our distributors.  The consent decree requires us to, among other things, supplement our procedures to enforce our policies, not allow our distributors to make earnings representations without making certain average earnings disclosures,disclo sures, and not allow our distributors to make unsubstantiated product claims.  Compliance with the anti terrorism regulations of the USUnited States has caused some delays in customs but these situations have been resolved by working with the USUnited States customs officials and training our vendors and market staff in the guidelines. The FTC recently approved, effectiveEffective December 1, 2009, the FTC approved revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising, or Guides, that imposerestrict marketing to those results obtained by a “typical” consumer and require disclosure of typical results and any material connections between an endorser and the company or products they are endorsing.

We also develop technologically-advancedOur Pharmanex BioPhotonic Scanner and our Galvanic Spa System are technologically advanced business tools designed to help our distributors effectively market our Nu Skin and Pharmanex products.  For example, during the last several years we have introduced our Pharmanex BioPhotonic Scanner in many of our markets around the world as well as our Galvanic Spa System.  These tools are subject to the regulations of various health, consumer protection and other governmental authorities around the world.  These regulations vary from market to market and affect whether our business tools are required to be registered as medical devices, the claims that can be made with respect to these tools, who can use them, and where they can be used.  We have been subject to regulatory inquiries in the United States, Japan, and other countries with respect to the status of the Pharmanex BioPhotonic Scanner as a non-medical device.  Any determination that medical device clearance is required for one of our toolsproducts, in a market where we currently market and sell such product as a cosmetic or non-medical device, could require us to expend significant time and resources in order to meet the additional stringent standards imposed on medical device companies or prevent us from marketing the product.  For example, in Indonesia, Thailand, Taiwan and Colombia we are not able to market the GalavanicGalvanic Spa System in Taiwan or Colombiawithout registering it as a result of the regulatory restrictions in these markets.medical device.  We are also subject to regulatory constraints on the claims that can be made with respect to the use of our business tools.
 
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Other Regulatory Issues.  As a United States entity operating through subsidiaries in foreign jurisdictions, we are subject to foreign exchange control, transfer pricing and customs laws that regulate the flow of funds between us and our subsidiaries and for product purchases, management services and contractual obligations, such as the payment of distributor commissions.
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As is the case with most companies that operate in our product categories, we receive from time to time inquiries from government regulatory authorities regarding the nature of our business and other issues, such as compliance with local direct selling, transfer pricing, customs, taxation, foreign exchange control, securities and other laws.  Negative publicity resulting from inquiries into our operations by the United States and state government agencies in the early 1990s, stemming in part from alleged inappropriate product and earnings claims by distributors, and in the late 1990s resulting from adverse media attention in South Korea, harmed our business.
 
Employees

As of December 31, 2009,2010, we had approximately 3,400 full- and part-time employees worldwide. This does not include approximately 2,6001,654 individuals who were employed as sales representatives in our China operations.  We also had labor contracts with approximately 2,900 potential new sales representatives in China. None of our employees are represented by a union or other collective bargaining group, except in China and a small number of employees in Japan.  We believe that our relationship with our employees is good, and we do not foresee a shortage in qualified personnel necessary to operate our business.

Available Information

Our Internet address is www.nuskinenterprises.com.  We make available free of charge on or through our Internet Websiteinternet website our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable after we electronically file such material with, or furnish it to, the Securities and Exchange Commission (the “SEC”). The public may read and copy any materials we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1–800–SEC–SE C–0330. The SEC maintains an internet sitewebsite at http://www.sec.gov that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC.


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Executive Officers

Our executive officers as of February 26, 2010,1, 2011, are as follows:
 
Name Age Position
Blake Roney 5152 Chairman of the Board
Truman Hunt 5051 President and Chief Executive Officer
Ritch Wood 4445 Chief Financial Officer
Joe Chang 5758 Chief Scientific Officer and Executive Vice President, Product Development
Dan Chard 4546 President, Global Sales and Operations
Scott Schwerdt 5253 President, Americas, Europe and South Pacific
Matthew Dorny 4647 General Counsel and Secretary
Ashok Pahwa54Chief Marketing Officer

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Set forth below is the business background of each of our executive officers.

Blake Roney founded our company in 1984 and served as its president through 1996.  Mr. Roney currently serves as the Chairman of the Board, a position he has held since our company became public in 1996. Mr. Roney is also a trustee of the Force for Good Foundation, a charitable organization that was established in 1996 by Mr. Roney and the other founders of our company to help encourage and drive the philanthropic efforts of our company, its employees, its distributors and its customers to enrich the lives of others. He received a B.S. degree from Brigham Young University.

Truman Hunt has served as our President since January 2003 and our Chief Executive Officer since May 2003.  He has also served as a director of our company since May 2003.  Mr. Hunt joined our company in 1994 and has served in various positions, including Vice President and General Counsel from 1996 to January 2003 and Executive Vice President from January 2001 until January 2003.  He received a B.S. degree from Brigham Young University and a J.D. degree from the University of Utah.

Ritch Wood has served as our Chief Financial Officer since November 2002.  Prior to this appointment, Mr. Wood served as Vice President, Finance from July 2002 to November 2002 and Vice President, New Market Development from June 2001 to July 2002.  Mr. Wood joined our company in 1993 and has served in various capacities.  Prior to joining us, he worked for the accounting firm of Grant Thornton LLP.  Mr. Wood earned a B.S. and a Master of Accountancy degreedegrees from Brigham Young University.

Joe Chang has served as Chief Scientific Officer and Executive Vice President of Product Development since February 2006.  Dr. Chang served as President of our Pharmanex division from April 2000 to February 2006.  Dr. Chang served as Vice President of Clinical Studies and Pharmacology of Pharmanex from 1997 until April 2000.  Dr. Chang has nearly 20 years of pharmaceutical experience.  He received a B.S. degree from Portsmouth University and a Ph.D. degree from the University of London.

Daniel Chard has served as President of Global Sales and Operations since May 2009.  Prior to serving in this position, Mr. Chard served as Executive Vice President of Distributor Success from February 2006 to May 2009 and President of Nu Skin Europe from April 2004 to February 2006.  Mr. Chard also served as Vice President of Marketing and Product Management of Big Planet, our technology products and services division, from May 2003 to April 2004 and as Senior Director of Marketing and Product Development at Pharmanex.  Prior to joining us in 1998, Mr. Chard worked in a variety of strategic marketing positions in the consumer products industry.  Mr. Chard holds a B.A. degreed egree in Economics from Brigham Young University and an M.B.A. from the University of Minnesota.
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Scott Schwerdt has served as President, Americas, Europe and South Pacific since February 2006.  Mr. Schwerdt served as Regional Vice President of North America and President of Nu Skin Enterprises United States, Inc. from May 2004 to February 2006.  Mr. Schwerdt previously served as the General Manager of our U.S. operations from May 2001 to May 2004.  Mr. Schwerdt joined our company in 1988 and has held various positions, including Vice President of North America/South Pacific Operations and Vice President of Europe.  Mr. Schwerdt received a B.A. degree in International Relations from Brigham Young University.

Matthew Dorny has served as our General Counsel and Secretary since January 2003.  Mr. Dorny previously served as Assistant General Counsel from May 1998 to January 2003.  Prior to joining us, Mr. Dorny was a securities and business attorney in private practice in Salt Lake City, Utah.  Mr. Dorny received B.A., M.B.A. and J.D. degrees from the University of Utah.

Ashok Pahwa has served as Chief Marketing Officer since June 2008.  Mr. Pahwa has over 25 years of marketing experience in the direct selling and consumer products industries.  Prior to joining us, Mr. Pahwa was Vice President of Global Marketing and Sales at Wall Street Institute, a global English language training company, from February 2006 to January 2008.  Mr. Pahwa served as Vice President of New Businesses at Avon Products, Inc., a global direct seller of personal care products, from 2003 to 2006.  He also served in various positions at Mary Kay Cosmetics, a global direct seller of personal care products, from 1993 until 2003.  He spent more than ten years with Publicis/Bloom and Ogilvy & Mather, global advertising agencies.  Mr. Pahwa holds a bachelor’s degree in economics from the University of Delhi, a master’s degree in management studies from the University of Bombay and a master’s degree in business administration from Texas Tech University.
Note Regarding Forward-Looking Statements.  Certain statements made in this filing under the caption “Item 1- Business” are “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).  In addition, when used in this Report the words or phrases “will likely result,” “expect,” “intend,” “will continue,” “anticipate,” “estimate,” “project,” “believe” and similar expressions are intended to identify “forward-looking statements” within the meaning of the Exchange Act.

Forward-looking statements include plans and objectives of management for future operations, including plans and objectives relating to our products and future economic performance in countries where we operate.  These forward-looking statements involve risks and uncertainties and are based on certain assumptions that may not be realized.  Actual results and outcomes may differ materially from those discussed or anticipated.  We assume no responsibility or obligation to update these statements to reflect any changes.  The forward-looking statements and associated risks set forth herein relate to, among other things:

our plans and expectations regarding our initiatives, strategies, development and launch of new products, and other innovation efforts;

our expectations regarding our suppliers and our ability to replace them if needed;
 
 
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our expectations and beliefs regarding government regulations of our industry and our ability to comply with such regulations;

our expectations and beliefs regarding our distributors and our compensation plan; and
our beliefs regarding the availability of qualified personnel.

These and other forward-looking statements are subject to various risks and uncertainties including those described below under “Risk Factors” and in “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operation.”

ITEM 1A.1A. RISK FACTORS

We face a number of substantial risks. Our business, financial condition or results of operations could be harmed by any of these risks. The trading price of our common stock could decline due to any of these risks, and they should be considered in connection with the other information contained in this Annual Report on Form 10-K. These risk factors should be read together with the other items in this Annual Report on Form 10-K, including “Item 1. Business” and “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operation.”

Difficult economic conditions could harm our business.

Global economic conditions continue to be challenging.  Although there are signs of economic recovery,the economy appears to be recovering in some countries, it is not possible for us to predict the extent and timing of any improvement in global economic conditions.  Even with continued growth in many of our markets during this period, the economic downturn could adversely impact our business in the future by causing a decline in demand for our products, particularly if the economic conditions are prolonged or worsen. In addition, such economic conditions may adversely impact access to capital for us and our suppliers, may decrease our distributors' ability to obtain or maintain credit cards, and may otherwise adversely impact our operations and overall financial condition.

Currency exchange rate fluctuations could impact our financial results.

In 2009,2010, approximately 84%86% of our sales occurred in markets outside of the United States in each market’s respective local currency. We purchase inventory primarily in the United States in U.S. dollars. In preparing our financial statements, we translate revenue and expenses in our markets outside the United States from their local currencies into U.S. dollars using weighted average exchange rates. If the U.S. dollar strengthens relative to local currencies, particularly the Japanese yen which accounted for approximately 35%31% of our 20092010 revenue, our reported revenue, gross profit and net income will likely be reduced. Foreign currency fluctuations, particularly with respect to the Japanese yen given the amount of yen denominated debt on our balance sheet, can also result in losses and gains resulting from translation of foreign currencycurr ency denominated balances on our balance sheet. Given the complex global political and economic dynamics that affect exchange rate fluctuations, it is difficult to predict future fluctuations and the effect these fluctuations may have upon future reported results or our overall financial condition.

 
 
 
 
 

 
BecauseBecause our Japanese operations account for a significant part of our business, continued weakness in our business operations in Japan could harm our business.

Approximately 35%31% of our 20092010 revenue was generated in Japan. We have experienced local currency revenue declines in Japan over the last several years and continue to face challenges in this market. Although we have seen improving trends in Japan over the last several quarters, these trends may notThese declines could continue or may reverse. increase. Factors that could impact our results in the market include:
 
•  continued or increased levels of regulatory and media scrutiny and any regulatory actions taken by regulators, or any adoption of more restrictive regulations, in response to such scrutiny;
 
•  significant weakening of the Japanese yen;
 
• ��
increased regulatory constraints with respect to the claims we can make regarding the efficacy of products and tools, which could limit our ability to effectively market them;
 
•  risks that the new initiatives we are implementinghave implemented in Japan, which are patterned after successful initiatives implemented in other markets, will not have the same level of success in Japan, may not generate renewed growth or increased productivity among our distributors, and may cost more or require more time to implement than we have anticipated;
 
•  inappropriate activities by our distributors and any resulting regulatory actions against us or our distributors;
 
•  improper practices of other direct selling companies or their distributors that increase regulatory and media scrutiny of our industry;
•  any weakness in the economy or consumer confidence; and
 
•  increased competitive pressures from other direct selling companies and their distributors who actively seek to solicit our distributors to join their businesses.
 
Regulators in Japan have increased their
Heightened regulatory scrutiny of the direct selling industry and our business in Japan could be harmedharm our business if we are not able to successfully limit the number of general inquiresinquiries and complaints regarding our company and complaintsbusiness received by consumer protection centers.

Regulators in Japan have increased theirWe continue to experience heightened regulatory scrutiny of our industry.the direct selling industry in Japan. Several direct sellers in Japan have been penalized for actions of distributors that violated applicable regulations, including one prominent international direct selling company that was suspended from sponsoring activities for three months in 2008, and another large Japanese direct selling company that was suspended from sponsoring activities for six months in 2009. In addition, some Japanese media has reported onlawmakers have experienced increased political pressure on lawmakersto discontinue supporting ourthe direct selling industry.


We also continue to experience a high level of general inquiries regarding our company and complaints to consumer protection centers in Japan and have taken steps to try to resolve these issues including providing additional training to distributors, and restructuring our compliance group in Japan. We have seen improvements in some prefectures, but not in others. In 2009, weWe have received one written and one oral warningwarnings from Consumer Centersconsumer centers in twocertain prefectures raising concerns about our distributor training and number of general inquiries and complaints.  WeAlthough we are implementing additional steps to reinforce our distributor education and training in Japan to help address these concerns.concerns, we cannot be sure that such steps will be successful. If consumer complaints and inquiries escalate to a government review or if the current level of complaints and inquiries does not improve,impro ve, there is an increased likelihood that regulators could take action against us, including a suspension of our sponsoring activities, or we could receive negative media attention, either of which could harm our business. In 2009, Japan is currently implementingimplemented a national organization of consumer protection centers, which mayappears to have resulted in a further increase in the scrutiny of our business and industry.

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If we are unable to retain our existing distributors and recruit additional distributors, our revenue will not increase and may even decline.

We distribute almost all of our products through our distributors and we depend on them to generate virtually all of our revenue. Our distributors may terminate their services at any time, and, like most direct selling companies, we experience high turnover among distributors from year to year. Distributors who join to purchase our products for personal consumption or for short-term income goals frequently only stay with us for a short time. Executive distributors who have committed time and effort to build a sales organization will generally stay for longer periods. Distributors have highly variable levels of training, skills and capabilities. As a result, in order to maintain sales and increase sales in the future, we need to continue to retainincrease our retention of existing distributors and continue to successfully recruit additional distributors. To increase our revenue, we must increase the number of and/or the productivity of our distributors.

We have experienced periodic declines in both active distributors and executive distributors in the past. The number ofpast and could experience such declines again in the future. For example, over the last several months we have experienced some softness in our active and executive distributors may not increase and could decline againdistributor numbers in the future.United States. If our initiatives for 2011 do not drive growth in our distributor numbers, particularly in the United States and Japan where our distributors numbers have been down, our operating results could be harmed. While we take many steps to help train, motivate, and retain distributors, we cannot accurately predict how the number and productivity of distributors may fluctuate because we rely primarily upon our distributor leaders to recruit, train, and motivate new distributors. Our operating results could be harmed ifi f we and our distributor leaders do not generate sufficient interest in our business to retain existing distributors and attract new distributors.

The number and productivity of our distributors could be harmed by several additional factors, including:

▪      any adverse publicity regarding us, our products, our distribution channel, or our competitors;

▪      lack of interest in, or the technical failure of, existing or new products;

 lack of a compelling sponsoring story that generates interest for potential new distributors and effectively draws them into the business;

▪      any negative public perception of our products and their ingredients;

▪      any negative public perception of our distributors and direct selling businesses in general;

▪      our actions to enforce our policies and procedures;

▪      any regulatory actions or charges against us or others in our industry;

▪      general economic and business conditions; and

 potential saturation or maturity levels in a given country or market which could negatively impact our ability to attract and retain distributors in such market.


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Although our distributors are independent contractors, improper distributor actions that violate laws or regulations could harm our business.

Distributor activities that violate applicable laws or regulations could result in government or third party actions against us, which could harm our business. Except in China, our distributors are not employees and act independently of us. We implement strict policies and procedures to ensure our distributors will comply with legal requirements. However, given the size of our distributor force, we experience problems with distributors from time to time. For example, product claims made by some of our distributors in 1990 and 1991 led to an investigation by the FTCFederal Trade Commission (“FTC”) in the United States, which resulted in our entering into a consent decree with the FTC. In addition, rulings by the South Korean FTCFederal Trade Commission and by judicial authorities against us and other companies in South Korea indicate that vicarious liability may be imposed on us for the criminal activity of our distributors. In addition, we have seen somean increase in sales aids and promotional material being produced by distributors and distributor groups in some markets, which places an increased burden on us to monitor compliance of such materials and increases the risk of materials that violate our policies and applicable regulations. As we expand internationally, our distributors mayoften attempt to anticipate which markets we will open in the future and may begin marketing and sponsoring activities in markets where we are not qualified to conduct business. If we are unable to adequately address this issue,these issues, we could face fines or other legal action.

Laws and regulations may prohibit or severely restrict our direct sales efforts and cause our revenue and profitability to decline, and regulators could adopt new regulations that harm our business.

Various government agencies throughout the world regulate direct sales practices. Laws and regulations in Japan, South Korea and China are particularly restrictive and difficult. These laws and regulations are generally intended to prevent fraudulent or deceptive schemes, often referred to as “pyramid” schemes, that compensate participants for recruiting additional participants irrespective of product sales, use high pressure recruiting methods and/or do not involve legitimate products. The laws and regulations in our current markets often:

 impose order cancellations, product returns, inventory buy-backs and cooling-off rights for consumers and distributors;

 require us or our distributors to register with government agencies;

 impose caps on the amount of commissions we can pay; and/or

 require us to ensure that distributors are not being compensated based upon the recruitment of new distributors.

Complying with these widely varying and sometimes inconsistent rules and regulations can be difficult and may require the devotion of significant resources on our part. If we are unable to continue business in existing markets or commence operations in new markets because of these laws, our revenue and profitability may decline. In addition, countries where we currently do business could change their laws or regulations to negatively affect or completely prohibit direct sales efforts.

 
 
 
 
 

Challenges to the form of our network marketing system or other regulatory compliance issues could harm our business.

We may be subject to challenges by government entities or private parties, including our distributors, toregulators regarding the form of our network marketing system or elements of our business. There has beenbusiness including marketing and product claims made by us or our distributors. Legal and regulatory requirements concerning our industry involve a high level of subjectivity and are inherently fact-based and subject to interpretation, which provides regulators with more discretion in their application of these laws and regulations. We have seen an increase in government scrutiny of our industry in various markets, including Japan, South Korea, China, Europe, and the United Kingdom. From time to time, we receive formal and informal inquiries from various government regulatory authorities about our business and our compliance with local laws and regulations. For example, in 2009, we have received notice from Belgium authoritiesaut horities alleging that we have violated the anti-pyramid regulations in that market. Any regulatory or other challengesmarket and an inquiry from the Consumer Protection Agency in Hungary regarding us or others in our industry could harm our business if they create adverse publicity, increase scrutiny of our industry, detrimentally affect our efforts to recruit or motivate distributors and attract customers, or interpret laws in a manner inconsistent with our current business practices.

various marketing claims. In the early 1990s, we entered into voluntary consent agreements with the FTC and a few state regulatory agencies relating to investigations of our distributors’ product claims and practices. These investigations centered on alleged unsubstantiated product and earnings claims made by some of our distributors. We believe that the negative publicity generated by this FTC action, as well as a subsequent action in the mid-1990s related to unsubstantiated product claims, harmed our business and results of operation in the United States.  Pursuant to the consent decrees, we agreed, among other things, to supplement our procedures to enforce our policies, to not allow distributors to make earnings representations without making additional disclosures relating to average earnings and to not make, or allow our distributors to make, product claims that were not substantiated. We have taken various actions, including implementing a more generous inventory buy-back policy, publishing average distributor earnings information, supplementing our procedures for enforcing our policies, and reviewing distributor product sales aids, to address the issues raised by the FTC and state agencies in these investigations. As a result of the previous investigations, the FTC makes inquiries from time to time regarding our compliance with applicable laws and regulations and our consent decree.  Any furtherIf we are not able to resolve existing regulatory reviews to the satisfaction of the applicable governmental agencies, or there are any new regulatory challenges regarding our business or others in our industry, our business could be harmed if such actions result in the imposition of any fines or damages on our business, create adverse publicity, increase scrutiny of our industry, detrimentally affect our efforts to recruit or motivate distributors and attract customers, or interpret laws in a manner inconsistent with our current business practices.
Challenges by third parties to the form of our business model or the actions of our company or distributors could harm our business.

There have been private actions filed against some of our competitors in our industry in recent years by their distributors challenging the legality of their form of business. One of our largest competitors recently settled a class-action lawsuit, requiring it to pay a large cash settlement.  There is a risk that such challenges and settlements could provide incentives for similar actions by the FTCdistributors against us and other direct selling companies.  Any challenges regarding us or other comparable state or federal regulatory agencies,others in our industry could harm our business if such challenges result in the United Statesimposition of any fines or abroad, could havedamages on our business, create adverse publicity, increase scrutiny of our industry, detrimentally affect our efforts to recruit or motivate distributors and attract customers, or interpret laws in a further negative impact on us in the future.manner inconsistent with our curren t business practices.  Because legal and regulatory requirements concerning our industry involve a high level of subjectivity and are inherently fact-based and subject to judicial interpretation, we can provide no assurance that we would not be harmed by the application or interpretation of statutes or regulations governing network marketing particularly in any civil challenge by a current or former distributor.

Government regulations relating to the marketing and advertising of our products and services may restrict, inhibit or delay our ability to sell these products and harm our business.

Our products and our related marketing and advertising efforts are subject to numerous domestic and foreign government agencies’ and authorities’ laws and extensive regulations, which govern the ingredients and products that may be marketed without pre-market approval and/or registration as a drug and the claims that may be made regarding such products. Many of these laws and regulations involve a high level of subjectivity, and are inherently fact-based and subject to interpretation.interpretation, and vary significantly from market to market. These laws and regulations can limit the claims we can make regarding our products and often restrict our ability to introduce products or ingredients into one or more markets. In Europe for example, we are unable to market suppl ements that contain ingredients that were not marketed prior to May 1997 in Europe (“novel foods”) without going through an extensive registration and pre-market approval process. In addition, there has been increased regulatory scrutiny of nutritional supplements and marketing claims under existing and new regulations. At times these laws and regulations may prevent us from launching a product in a market, require us to reformulate a product or limit the claims made regarding a product. For example, as we prepare for the global launch of our new ageLOC nutritional product, we face regulatory issues that may force us to reformulate the product for some markets and may limit our ability to revise the product formulations without delaying necessary registrations. If these laws and regulations restrict, inhibit or delay our ability to introduce or market our products or limit the claims we are able to make regarding our products, our business may be harmed.

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During recent years, authorities’ enforcement activity and interpretation of these regulations suggest a greater allowance for scientific-based and substantiated claims when not involving specific drug or disease claims.  As a result, as companies have developed new and innovative products, there has been a trend towards more aggressive claims and the inclusion of greater science regarding the marketing of cosmetic and nutritional products. We believe in order to remain competitive we need to have similarly compelling claims.  Because there is a degree of subjectivity in determingdetermining whether marketing materials or statements constitute product claims and whether they involve improper drug claims, our claims and our interpretation of applicable regulations may be challenged, which could harm our business.  0;This is a particular risk with respect to our ageLOC line of products based on our novel approach to these products and our focus on genes and sources of aging in both our scientific explanation for support of our products as well as our marketing claims.  If regulators take a more restrictive stance regarding such claims, alter their enforcement priorities, or determine that any of our claims violate applicable regulations, we could be fined or forced to modify our claims or stop selling a product.

 
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New regulations governing the marketing and sale of nutritional supplements could harm our business.

There has been an increasing movement in the United States and other markets to increase the regulation of dietary supplements, which could impose additional restrictions or requirements in the future. In severalthe United States, for example, some legislators and industry critics continue to push for increased regulatory authority by the FDA over nutritional supplements. Our business could be harmed if more restrictive legislation is successfully introduced and adopted in the future. In particular, the adoption of legislation requiring FDA approval of supplements or ingredients could delay or inhibit our ability to introduce new supplements. We face similar pressures in our other markets, including Europe, South Korea and Hong Kong, new regulations have been adopted or are likely to be adopted in the near-term that could impose new requirements, make changes in some classifications of supplements under the regulations, or limit the levels of ingredients we can include and claims we can make. In addition, there has been increased regulatory scrutiny of nutritional supplements and marketing claims under existing and new regulations. In Europe for example, we are unable to market supplements that contain ingredients that were not marketed prior to May 1997 in Europe (“novel foods”) without going through an extensive registration and pre-market approval process. Europewhich is also expected to adopt additional regulations setting new limits on acceptable maximum levels of vitamins and minerals. In the United States, the FTC has recently approved,St ates, effective December 1, 2009, the FTC approved revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising, or Guides, that imposerequire disclosure of typical results and any material connections between an endorser and the company they are endorsing.endorsing and do not allow marketing using atypical results. The requirements and restrictions of the revised Guides may diminish the impact of our marketing efforts and negatively impact our sales results. If we or our distributors fail to comply with these Guides, the FTC could bring an enforcement action against us and we could be fined and/or forced to alter alter our operations. Our operations also could be harmed if new laws or regulations are enacted that restrict our ability of companies to market or distribute nutritional supplements or impose additional burdens or requirements on nutritional supplement companies or requiresrequire us to reformulate our products.
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Regulations governing the production and marketing of our personal care products could harm our business.

Our personal care products are subject to various domestic and foreign laws and regulations that regulate cosmetic products and set forth regulations for determining whether a product can be marketed as a “cosmetic” or requires further approval as an over-the-counter drug. A determination that our cosmetic products impact the structure or function of the human body, or improper marketing claims by our distributors may lead to a determination that such products require pre-market approval as a drug. Such regulations in any given market can limit our ability to import products and can delay product launches as we go through the registration and approval process for those products. Furthermore, if we fail to comply with these regulations, we could face enforcement action against us and we could be fined, forced to alter or stop s elling our products and/or required to adjust our operations. Our operations also could be harmed if new laws or regulations are enacted that restrict our ability to market or distribute our personal care products or impose additional burdens or requirements on the contents of our personal care products or require us to reformulate our products.
If we are found not to be in compliance with Good Manufacturing Practices our operations could be harmed.

FDA regulations on Good Manufacturing Practices and Adverse Event Reporting requirements for the nutritional supplement industry have recently gone into effect and require good manufacturing processes for us and our vendors, including stringent vendor qualifications, ingredient identification, manufacturing controls and reportingrecord keeping.  The ingredient identification requirement, which requires us to confirm the  levels, identity and potency of ingredients listed on our product labels within a narrow range, is particularly burdensome and difficult for us with respect to a product like LifePak, which contains 46 different ingredients. We are also now required to report serious adverse eventseven ts associated with consumer use of our products. Our operations could be harmed if regulatory authorities make determinations that we or our vendors are not in compliance with the new regulations. A finding of noncompliance may result in administrative warnings, penalties or actions impacting our ability to continue selling certain of our products.  In addition, compliance with these regulations has increased and may further increase the cost of manufacturing certain of our products as we work with our vendors to assure they are qualified and in compliance.

Our operations in China are subject to significant government scrutiny and may be harmed by the results of such scrutiny.

Because of the government’s significant concerns about direct selling activities, government regulators in China closely scrutinize activities of direct selling companies or activities that resemble direct selling. The regulatory environment in China with regards to direct selling is evolving, and officials in multiple national and local levels in the Chinese government often exercise broad discretion in deciding how to interpret, apply and applyenforce applicable regulations. We cannot be certain that our operations will continue to be deemed by national and local regulatory authorities to be in compliance with such regulations.  In the past, the government has taken significant actions against companies that the government found were engaging in direct selling activities in violation of applicable law, including shutting down their businesses and imposing substantial fines.

Our operations in China are subject to significant regulatory scrutiny, and we have experienced challenges in the past, including interruption of sales activities at certain stores and fines being paid in some cases. Although we have now obtained direct selling licenses in a limited number of provinces, governmentwe continue to operate a hybrid model that utilizes sales employees, contractual sales promoters and direct sellers to market our products. Government regulators continue to scrutinize our activities and the activities of our sales employees, contractual sales promoters and direct sellers to monitor our compliance with applicable regulations as we integrate direct selling into our business model.regulations. We continue to be subject to government reviews and investigations. At times, complaints made by our sales representatives to the government have resulted in increased scrutiny by the government. Any determination that our operations or activities, or the activities of our sales employees, contractual sales promoters or direct sellers, are not in compliance with applicable regulations could result in substantial fines, extended interruptions of business, termination of necessary licenses and permits, including our direct selling licenses, or restrictions on our ability to open new stores, obtain approvals for service centers or expand into new locations, all of which could harm our business.
 
 
 
 
 
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If direct selling regulations in China are interpreted or enforced by government authorities in a manner that negatively impacts our retail business model or our dualhybrid business model there, our business in China could be harmed.

The Chinese regulators havegovernment has adopted anti-pyramiding and direct selling regulations that contain significant restrictions and limitations, including a restriction on multi-level compensation for independent distributors selling away from a fixed location. The regulations also impose various requirements on individuals before they can become direct sellers, including the passage of an examination, whichthat are more burdensome than in our other markets and which could negatively impact the willingness of some people to sign up to become direct sellers. There continues to be some confusion and uncertainty as to the interpretation and enforcement of the regulations and their scope, and the specific types of restrictions and requirements imposed under them.them and national and local regulatory authorities exercise broad discretion in interpreting, applying and enforcing these direct selling regulations. Our business and our growth prospects would be harmed if Chinese regulators interpret the anti-pyramidinganti- pyramiding regulations or direct selling regulations are interpreted in such a manner that our current method of conducting business through the use of sales employees, contractual sales promoters and direct sellers violatesis deemed to violate these regulations. In particular, our business would be harmed by any determination that our current method of compensating our sales employees and contractual sales promoters, including our use of the sales productivity of an individual and the group of individuals whom he or she trains and supervises as one of the factors in establishing salary and compensation, violates the restriction on multi-level compensation under the rules. Our business could also be harmed if regulators inhibit our ability to concurrently operate our hybrid business model, which includes retail stores, sales employees, contractual sales promoters and direct sellers.

If we are unable to obtain additional necessary national and local government approvals in China as quickly as we would like, our ability to expand our direct selling business and grow our business there could be negatively impacted.

We have completed the required national and local licensing process and commenced direct selling activities in Beijing, and Shanghai, Shenzhen City and four cities in the Guangdong province. In order to expand our direct selling model into additional provinces, we currently must obtain a series of approvals from district, city, provincial and national government agencies with respect to each province in which we wish to expand. The process for obtaining the necessary government approvals to conduct direct selling continues to evolve. As we are being required to work with such a large number of provincial, city, district and national government authorities, we have found that it is taking more time than anticipated to work through the approval process with these authorities. The complexity of the approval process as well as the government’s continuedc ontinued cautious approach as direct selling develops in China makes it difficult to predict the timeline for obtaining these approvals. If the results of the government’s evaluation of our direct selling activities result in further delays in obtaining licenses elsewhere, or if the current processes for obtaining approvals are delayed further for any reason or are changed or are interpreted differently than currently understood, our ability to expand direct selling in China and our growth prospects in this market, could be negatively impacted.

 
 
 


Our compensation plan and business model for our distributorssales force in China differs from other markets and could harm our ability to grow our business in China.

The direct selling regulations in China impose various limitations and requirements, including a prohibition on multi-level compensation and a requirement that all distributors pass a required examination beforeprior to becoming a distributor. The regulations also impose other restrictions on direct selling activities that differ from the regulations in our other markets. As a result, our direct selling compensation plan and business model for the direct sales component of our business differs from the model we use in other markets. There can be no assurance that these restrictions will not negatively impact our ability to provide an attractive business opportunity to distributors in this market and limit our ability to grow our business in this market. In addition, the regulations do not allow the sale of general foods through a direct selling business model.  Because some of our supplements, including LifePak, are currently marketed as general foods pending approval as health foods these products cannot currently be approved for sale through our direct selling channel. Failure of these products to receive health food status or direct selling product approval in a timely manner could have a negative impact on our direct selling business.

The loss of suppliers or shortages in ingredients could harm our business.

We acquire ingredients and products from two suppliers that each currently manufactures a significant portion of our Nu Skin personal care products.  In addition, we currently rely on two suppliers for a majority of Pharmanex nutritional supplement products. In the event we were to lose any of these suppliers and experience any difficulties in finding or transitioning to alternative suppliers, this could harm our business. In addition, we obtain some of our products from sole suppliers that own or control the product formulations, ingredients, or other intellectual property rights associated with such products. These products include our Galvanic Spa System IIand True Face Essence Ultra products, two of our better sellingsell ing products. We also license the right to distribute some of our products from third parties. In the event we are unable to renew these contracts, we may need to discontinue some products or develop substitute products, which could harm our revenue. In addition, if we experience supply shortages or regulatory impediments with respect to the raw materials and ingredients we use in our products, we may need to seek alternative supplies or suppliers.suppliers and may experience difficulties in finding ingredients that are comparable in quality and price.  Some of our nutritional products, including g3 juice, incorporate natural products that are only harvested once a year and may have limited supplies. If demand exceeds forecasts, we may have difficulties in obtaining additional supplies to meet the excess demand until the next growing season. If we are unable to successfully respond to such issues, our business could be harmed.

Product diversion to certain markets, including China, may have a negative impact on our business.

From time to time, we see our product being sold through online or other distribution channels in certain markets.  Although the Company haswe have taken steps to try to control this activity for products sold in China, this issue continues to be a significant challenge.  Product diversion causes confusion regarding our distribution channels and negatively impacts our distributors’ ability to retail our products. It also creates a negative impression regarding the viability of the business opportunity for our distributors and sales representatives, which can harm our ability to recruit new distributors and sales representatives. In addition, in some cases, product diversion schemes may also involve illegal importation, investment or other activities. If we are unable to effectively address this issue or if diversion increases, our business could be harmed.

Intellectual property rights are difficult to enforce in China.

Chinese commercial law is relatively undeveloped compared to most of our other major markets, and, as a result, we may have limited legal recourse in the event we encounter significant difficulties with patent or trademark infringers.infringement or theft of trade secrets. Limited protection of intellectual property is available under Chinese law, and the local manufacturing of our products may subject us to an increased risk that unauthorized parties may attempt to copy or otherwise obtain or use our product formulations. As a result, we cannot assure that we will be able to adequately protect our intellectual property and product formulations.

 
 
 
 
 

 
If our Galvanic Spa System or Pharmanex BioPhotonic Scanner are determined to be a medical device in a particular geographic market or if our distributors use it for medical purposes, our ability to continue to market and distribute such tools could be harmed.

One of our strategies is to market unique and innovative products and tools that allow our distributors to distinguish our products, including the Galvanic Spa System and the Pharmanex BioPhotonic Scanner. We do not believe these products are medical devices and do not market them to our distributors as medical devices. In March 2003, the FDA questioned whether the Pharmanex BioPhotonic Scanner was a non-medical device. We subsequently filed an application with the FDA to have it affirmatively classified as a non-medical device. The FDA has not yet acted on our application. There are various factors that could determine whether a product is a medical device including the claims that we or our distributors make about it. We have faced similar uncertainties and regulatory issues in other markets with respect to the status of the Galvanic Spa System and the Pharmanex BioPhotonic Scanner as non-medical devices and the claims that can be made in using them. For example,However, we have faced regulatory inquiries in Japan, South Korea, Indonesia, Taiwan, Singapore, and Thailand regarding distributor claims with respect to the Pharmanex BioPhotonic Scanner. We have received similar inquiries regarding our Galvanic Spa System in Korea, Thailand and the United States. States regarding our Pharmanex BioPhotonic Scanner and/or our Galvanic Spa System. While we have successfully worked with regulators to resolve these matters in the past,some markets, we may not be able to do so in the future and our business could be negatively impacted. We are nothave n ot been able to market the Galvanic Spa System as a cosmetic device in Taiwan, Indonesia, Thailand and Colombia, due to similar regulatory restrictions.restrictions that have required us to register the Galvanic Spa System as a medical device. There have also been legislative proposals in Singapore and Malaysia relating to the regulation of medical devices whichthat could have an impact on these two products.  In an effort to allow registration ofaffect the way we market the Galvanic Spa System and the Pharmanex BioPhotonic Scannerin Indonesia, we are working with our vendor to obtain certification of its facilities for medical device manufacturing. Athese countries.  Any determination in any of theseadditional markets that the Galvanic Spa System or the Pharmanex BioPhotonic ScannerS canner are medical devices or that distributors are using them to make medical claims or perform medical diagnoses or other activities limited to licensed professionals or approved medical devices could negatively impact our ability to use these products in a market. Regulatory scrutiny of a product could also dampen distributor enthusiasm and hinder the ability of distributors to effectively utilize such product. In the event
Where necessary, obtaining medical device clearance is required in any market, obtaining clearanceregistrations could require us to provide documentation concerning itsproduct manufacturing and clinical utility and to make some modifications to its design, specificationsspecification and manufacturing process in ordermodifications to meet stringent standards imposed on medical device companies. We have registered, or are currently in the process of registering, the Galvanic Spa System as a medical device in Taiwan, Indonesia, Thailand and Colombia. Any difficulty, delay or inability to comply with regulatory requirements, including obtaining or maintaining any required registrations, in these markets may harm our business.  In an effort to allow registration of the Galvanic Spa System in Taiwan and to update the registrat ion in Indonesia, we are working with our vendor to obtain certification of its facilities for medical device manufacturing. There can be no assurance we wouldwill be able to provide the required medical device documentation, prove clinical utility in a manner sufficient to obtain medical device approval or make such changes promptly or in a manner that is satisfactory to regulatory authorities. If we obtainedobtain such medical device approval in order to sell a product in one market, such approval may be used as precedent to a claim in another market that suchsimilar approval should likewise be required in suchanother market. Such additional requirements could negatively impact the cost associated with manufacturing the Galvanic Spa System and sale of the Galvanic Spa System as a non-medical device in those markets.

Changes to our distributor compensation arrangements could be viewed negatively by some distributors, could fail to achieve desired long-term results and have a negative impact on revenue.

Our distributor compensation plan includes some components that differ from market to market. We modify components of our compensation plan from time to time in an attempt to keep our compensation plan competitive and attractive to existing and potential distributors, to address changing market dynamics, to provide incentives to distributors that we believe will help grow our business, to conform to local regulations and to address other business needs. Because of the size of our distributor force and the complexity of our compensation plans, it is difficult to predict how such changes will be viewed by distributors and whether such changes will achieve their desired results. For example, certain changes we made to our compensation plan in 2005, which had been successful in several markets, did not achieve anticipated results in Japan, ChinaCh ina and certain markets in Southeast Asia and negatively impacted our business. We recently implemented compensation plan modifications in most of our markets. Although initial results of these modifications have been generally positive, there are risks that the compensation plan modifications will not be well received or achieve desired long-term results and that the transition could have a negative impact on revenue.

 
 
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Our ability to conduct business, particularly in international markets, may be affected by political, legal, tax and regulatory risks.

Our ability to capitalize on growth in new international markets and to maintain the current level of operations in our existing international markets is exposed to risks associated with our international operations, including:

the possibility that a foreign government might ban or severely restrict our business method of direct selling, or that local civil unrest, political instability or changes in diplomatic or trade relationships might disrupt our operations in an international market;
the lack of well-established or reliable legal systems in certain areas where we operate;

the presence of high inflation in the economies of international markets in which we operate;

the possibility that a government authority might impose legal, tax or other financial burdens on us or our distributors, due, for example, to the structure of our operations in various markets; and

the possibility that a government authority might challenge the status of our distributors as independent contractors or impose employment or social taxes on our distributors.

Another risk associated with our international operations is the possibility that a foreign government may impose currency remittance restrictions. Due to the possibility of government restrictions on transfers of cash out of the country and control of exchange rates, we may not be able to immediately repatriate cash at the official exchange rate or if the official exchange rate devalues, it may have a material adverse effect on our business, results of operations and financial condition.

Our international operations may also expose us to the risk that we violate the Foreign Corrupt Practices Act (“FCPA”) or related U.S. and foreign laws. Any determination that our operations or activities are not in compliance with existing laws or regulations could result in the imposition of substantial fines, civil and criminal penalties, equitable remedies, including disgorgement, injunctive relief and other sanctions against us or our personnel. In addition, other countries in which we do business may initiate their own investigations and impose similar sanctions. Should this be the case, there can be no assurance as to how the resulting consequences, if any, may impact our internal controls, business, reputation, results of operations or financial condition. One of our competitors has announced that it is investigating c laims that its employees violated the FCPA in China and other markets. If this investigation causes adverse publicity or increased scrutiny of our industry, our business could be harmed.
We are also subject to the interpretation and enforcement by governmental agencies of other foreign laws, rules, regulations or policies, including any changes thereto, such as restrictions on trade, import and export license requirements, privacy and data protection laws, and tariffs and taxes, which may require us to adjust our operations in certain markets where we do business. In addition, we face legal and regulatory risks in the United States and, in particular, cannot predict with certainty the outcome of various contingencies or the impact that pending or future legislative and regulatory changes may have on our business in the future.

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If we are unable to successfully expand and grow operations within our recently opened and developing markets, we may have difficulty achieving our long-term objectives.

A significant percentage of our revenue growth over the past decade has been attributable to our expansion into new markets. Our growth over the next several years depends in part on our ability to successfully introduce products and tools, and to successfully implement initiatives in our new and developing markets including China, Russia, Latin America and Eastern Europe that will help generate growth. In addition to the regulatory difficulties we may face in introducing our products and initiatives in these markets, we could face difficulties in achieving acceptance of our premium-priced products in developing markets. In the past, we have struggled to operate profitably in developing markets, such as Latin America. Thismarkets. We may also be the caseexperience similar difficulty in Eastern Europeour current and the otherfuture new markets into which we have recently expanded.markets. If we are unable to successfully expand our operations within these newdeveloping markets, our opportunities to grow our business may be limited, and, as a result, we may not be able to achieve our long-term objectives.

Adverse publicity concerning our business, marketing plan or products could harm our business and reputation.

The size of our distribution force and the results of our operations can be particularly impacted by adverse publicity regarding us, the nature of our distributor network, our products or the actions of our distributors. Specifically, we are susceptible to adverse publicity concerning:

▪      suspicions about the legality and ethics of network marketing;

▪      the safety or effectiveness of ingredients or safety ofin our or our competitors' products;

▪      regulatory investigations of us, our competitors and our respective products;

▪      the actions of our current or former distributors; and

▪      
public perceptions of the direct selling industry or the nutritional or personal care industry generally.

For example, in 2010 we received a 60-day notice from a consumer group in California of its intent to file a citizen enforcement action under California Proposition 65, alleging that we failed to warn consumers of exposure to lead in four of our products.  We are aware that a number of other nutritional companies have received similar notices and withdrawals from the same group. In 2010, we also received a letter from the California Attorney General, alleging that one of our products contained lead in excess of the level allowed under California Proposition 65.  If one or more of these products is found to be in violation of California Proposition 65, we may be required to reformulate the product, label the product in compliance with Californi a Proposition 65 or, at our election, discontinue selling the product in California.  We may also be required to pay civil fines.  Although we believe we are in compliance with the requirements of California Proposition 65, any negative media attention or other adverse publicity created by these allegations, or any new or additional allegations, could negatively impact consumer and distributor perceptions of direct selling generally.our products and harm our business.
 
In addition, in the past we have experienced negative publicity that has harmed our business in connection with regulatory investigations and inquiries.  In addition, criticsCritics of our industry and other individuals who want to pursue an agenda, have in the past and may in the future utilize the internet, the press and other means to publish criticisms of the industry, our company and our competitors, or make allegations regarding our business and operations, or the business and operations of our competitors. We or others in our industry may receive similar negative publicity or allegations in the future, and it may harm our business and reputation.

 
 
 

 
 
 

Any failure of our internal controls over financial reporting or our compliance efforts could harm our financial and operating results or result in fines or penalties if our employees or distributors violate any material laws or regulations.

We have implemented internal controls to help ensure the accuracy of our financial reporting and have implemented compliance policies and programs to help ensure that our employees and distributors comply with applicable laws and regulations.  Our internal audit team regularly audits our internal controls and various aspects of our business and we regularly assess the effectiveness of our internal controls.  In addition, our independent external auditor audits our controls and provides its opinion regarding the effectiveness of our controls.  There can be no assurance, however, that these internal or external assessments and audits will identify all significant or material weaknesses in our internal controls.  If we fail to identify a material weakness or if we fail to correct any noted weakness therethe re would be a risk that we may have to restate financial statements if the material weakness resulted in a material misstatement in our financial results.

From time to time, we may initiate further investigations into our business operations based on the results of these audits or complaints, questions, or allegations made by employees or other parties regarding our business practices and operations.  In addition, our business and operations may be investigated by applicable government authorities.  In the event any of these investigations identify material violations of applicable laws by our employees or distributors, we could be subject to adverse publicity, fines, penalties or loss of licenses or permits.

Inability of new products and other initiatives to gain distributor and market acceptance could harm our business.

Our ability to retain key and executive level distributors or to sponsor new executive distributors is critical to our success. Because our products are distributed exclusively through our distributors and we compete with other direct selling companies in attracting distributors, our operating results could be adversely affected if our existing and new business opportunities and incentives, products business tools and other initiatives do not generate sufficient enthusiasm and economic incentive to retain our existing distributors or to sponsor new distributors on a sustained basis. Factors that could affect our ability to continue to introduce new products include, among others, government regulations, the inability to attract and retain qualified research and development staff, the termination of third-party research and collaborative arrangements, proprietarypr oprietary protections of competitors that may limit our ability to offer comparable products and the difficulties in anticipating changes in consumer tastes and buying preferences. In addition, in our more mature markets, one of the challenges we face is keeping distributor leaders with established businesses and high income levels motivated and actively engaged in business building activities and in developing new distributor leaders. There can be no assurance that our initiatives will continue to generate excitement among our distributors in the long-term or that planned initiatives will be successful in maintaining distributor activity and productivity or in motivating distributor leaders to remain engaged in business building and developing new distributor leaders. Some initiatives may have unanticipated negative impacts on our distributors, particularly changes to our compensation plan. The introduction of a new product or key initiative can also negatively impact other product lines to the extent our distributord istributor leaders focus their efforts on the new product or initiative. In addition, if any of our products such as our ageLOC products, fail to gain distributor acceptance, we could see an increase in returns because of our generous return policy.



returns.
 
The loss of key high-level distributors could negatively impact our distributor growth and our revenue.

As of December 31, 2009,2010, we had over 761,000a global network of approximately 800,000 active distributors.  Approximately 33,00036,000 of our distributors were executive distributors.  Approximately 455480 distributors occupied the highest distributor level under our global compensation plan as of that date. These distributors, together with their extensive networks of downline distributors, account forgenerate substantially all of our revenue. As a result, the loss of a high-level distributor or a group of leading distributors in the distributor’s network of downline distributors, whether by their own choice or through disciplinary actions by us for violations of our policies and procedures, could negatively impact our distributor growth and our revenue.

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We are currently involved in disputes regarding customs assessments in Japan and any adverse rulings in these matters could require us to take charges to our earnings.

As previously reported, weWe are currently involved in litigationtwo separate disputes with the customs authorities in Japan with respect to duty assessments on several of our Pharmanex nutritional products totaling approximately 5.3 billion Japanese yen as of December 31, 2010 (approximately $65.3 million), net of any recovery of consumption taxes. We also recently were notified that we are likely to receive an additional assessment of 0.6 billion Japanese yen (approximately $7.7 million) related to the Ministry of Finance with respectsecond dispute.
The first dispute relates to additional customs assessments made by Yokohama Customs for the period of October 2002 through July 2005. The aggregate amount of thosethese additional assessments is yen 2.7 billion Japanese yen (approximately $29.0$33.2 million as of December 31, 2009)2010), net of any recovery of consumption taxes.  The final hearing on this matter was held on February 1, 2011 and the court indicated it would issue a decision on this case on March 25, 2011. Either party has the right to appeal this decision.  If we receive an adverse decision in this case, we may be required to record an expense for the full amount of the disputed assessments, or $33.2 million.

The second dispute relates to additional customs assessments made by Yokohama Customs for the period of October 2006 through November 2008 in connection with an audit in 2009, as well as the disputed portion of our current import duty rate we have been required to pay or hold in bond, and have paid under protest, since October of 2009. The aggregate amount of these additional assessments and disputed duties is 2.6 billion Japanese yen as of December 31, 2010 (approximately $32.1 million), net of any recovery of consumption taxes. We believewere also recently notified that the documentation and legal analysis support our position and have taken action in the court system in Japanwe are likely to overturn these assessments. The litigation on this matter is ongoing and we believe the court will likely decide this matter in the next year. If we receive a decision that is unfavorable, we may appeal the decision, however we would likely be required to take a charge to our earnings for the amount assessed.

In July 2005, we changed our operating structure in Japan and believed that these changes would eliminate further valuation disputes with Yokohama Customs as the new structure eliminated the issues that were the basis of the litigation and valuation disputes. However, in October 2009 we received notice from Yokohama Customs that they were assessingassessed an additional duties, penalties and interest for the period of October 2006 through November 2008 following an audit. The total amount of such assessments is yen 1.50.6 billion Japanese (approximately $17.5 millionyen as of December 31, 2009)2010 (approximately $7.7 million), net of any recovery of consumption taxes. The basis for such additional assessment is different from, and unrelated to, the issues that are being litigated in the current litigation with the Ministry of Finance. Following our reviewtaxes based on an audit of the assessmentsperiod of November 2008 through September 2009. With this assessment, we have been re quired to pay or hold in bond amounts for all periods from October 2006 to present and after consulting with our legal and customs advisors, we strongly believe that the additional assessments are improper and are not supportedrelated to any prior period would be barred by any legal or factual basis. We filed lettersapplicable statutes of protest with Yokohama Customs, which were rejected.  We plan to appeal the matter to the Ministry of Finance in Japan.  limitations. To the extent that we are unsuccessful in recovering the amounts assessed and paid or held in bond, we will likely be required to take a corresponding charge to our earnings.

In addition, we are currently being required to pay a higher rate of duties on all current imports, which we are similarly disputing. Because we believe thatrecord an expense for the higher rate being assessed is improper, we are currently planning on only expensing the portionfull amount of the duties we believe is supported under applicable customs law, and recording the additional paymentdisputed assessments, or $32.1 million as a receivable on our books.


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TABLE OF CONTENTSof December 31, 2010.

 
Government authorities may question our tax positions or transfer pricing policies or change their laws in a manner that could increase our effective tax rate or otherwise harm our business.

As a U.S. company doing business in international markets through subsidiaries, we are subject to various tax and intercompany pricing laws, including those relating to the flow of funds between our company and our subsidiaries. From time to time, we are audited by tax regulators in the United States and in our foreign markets. If regulators challenge our tax positions, corporate structure, transfer pricing mechanisms or intercompany transfers, we may be subject to fines and payment of back taxes, our effective tax rate may increase and our operations may be harmed. Tax rates vary from country to country, and, if regulators determine that our profits in one jurisdiction may need to be increased, we may not be able to fully utilize all foreign tax credits that are generated, which will increase our effective tax rate. For example, our corporatecorp orate income tax rate in the United States is 35%. If our profitability in a higher tax jurisdiction, such as Japan where the corporate tax rate is currently set at 45%, increases disproportionately to the rest of our business, our effective tax rate may increase. The various customs, exchange control and transfer pricing laws are continually changing and are subject to the interpretation of government agencies. Despite our efforts to be aware of and comply with such laws and changes to and interpretations thereof, there is a risk that we may not continue to operate in compliance with such laws. We may need to adjust our operating procedures in response to such changes, and as a result, our business may suffer.

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In addition, due to the international nature of our business, we are subject from time to time to reviews and audits by the foreign taxing authorities of other jurisdictions in which we conduct business throughout the world.

We may be held responsible for certain taxes or assessments relating to the activities of our distributors, which could harm our financial condition and operating results.

Our distributors are subject to taxation, and in some instances, legislation or governmental agencies impose an obligation on us to collect taxes, such as value added taxes, and to maintain appropriate records. In addition, we are subject to the risk in some jurisdictions of being responsible for social security and similar taxes with respect to our distributors. In the event that local laws and regulations or the interpretation of local laws and regulations change to require us to treat our independent distributors as employees, or that our distributors are deemed by local regulatory authorities in one or more of the jurisdictions in which we operate to be our employees rather than independent contractors under existing laws and interpretations, we may be held responsible for social security and related taxes in those jurisdictions, plus any related assessments and penalties, which could harm our financial condition and operating results. If our distributors were deemed to be employees rather than independent contractors, we would also face the threat of increased vicarious liability for their actions.

Production difficulties and quality control problems could harm our business.

Production difficulties and quality control problems and our reliance on third party suppliers to deliver quality products in a timely manner could harm our business. Occasionally, we have experienced production difficulties with respect to our products, including the import or export of ingredients and delivery of products that do not meet our specifications and quality control standards. These quality problems have resulted in the past, and could result in the future, in stock outages or shortages in our markets with respect to such products, harming our sales and creating inventory write-offs for unusable products. We recently experienced unprecedented demand for our limited offering

Beginning with the 2009 launch of our new ageLOC Transformation skin care system. In addition this is the first time thatsystem, we are launching a producthave launched new products globally on such a condensed launch schedule, which has added increased pressure on our supply chain. If we are not able to accurately forecast sales levels on a market by market basis, or are unable to produce a sufficient supply to meet such demand globally, we could havemay incur higher expedited shipping costs and we may experience stockouts, which could negatively impact the enthusiasm of our distributors. However, if we over forecast demand for a global product launch, we could incur increased write-offs.
 
The loss of or a disruption in our manufacturing and distribution operations could adversely affect our business.

As of December 31, 2010, our principal properties consist of distribution centers where offices are located and where finished merchandise is packed and shipped to distributors in fulfillment of their orders, our worldwide headquarters, three research and development facilities and 40 retail stores and manufacturing facilities in mainland China.  Additionally, we also use third party manufacturers to manufacture certain of our products. As a company engaged in manufacturing, distribution and research and development on a global scale, we are subject to the risks inherent in such activities, including industrial accidents, environmental events, fires, strikes and other labor or industrial disputes, disruptions in logistics or information systems, loss or impairment of key manufacturing or distribution sites, product quality contr ol, safety, licensing requirements and other regulatory or government issues, as well as natural disasters, pandemics, border disputes, acts of terrorism and other external factors over which we have no control. These risks may be exacerbated by our efforts to increase facility consolidation covering our manufacturing, distribution and supply footprints or if we are unable to successfully enhance our disaster recovery planning. The loss of, or damage to, any of our facilities or centers, or that of our third party manufacturers could have a material adverse effect on our business, results of operations and financial condition.

 
 
 
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Disruptions to transportation channels that we use to distribute our products to international warehouses may adversely affect our margins and profitability in those markets.

We may experience disruptions to the transportation channels used to distribute our products, including increased airport and shipping port congestion, a lack of transportation capacity, increased fuel expenses, and a shortage of manpower. Disruptions in our container shipments may result in increased costs, including the additional use of airfreight to meet demand. Although we have not recently experienced unprecedented demandsignificant shipping disruptions, we continue to watch for signs of upcoming congestion. Congestion to ports can affect previously negotiated contracts with shipping companies, resulting in unexpected increases in shipping costs and reduction in our limited offering of our new ageLOC Transformation skin care system. In addition this is the first time that we are launching a product globally on such a condensed launch schedule, which has added increased pressure on our supply chain. If we are not able to accurately forecast sales levels on a market by market basis, or are unable to produce a sufficient supply to meet such demand globally, we could have stockouts which could negatively impact enthusiasm of our distributors.net sales.

We depend on our key personnel, and the loss of the services provided by any of our executive officers or other key employees could harm our business and results of operations.

Our success depends to a significant degree upon the continued contributions of our senior management, many of whom would be difficult to replace. In addition, expatriates serve in key management positions in several of our foreign markets, including Japan and China. These employees may voluntarily terminate their employment with us at any time. We may not be able to successfully retain existing personnel or identify, hire and integrate new personnel. We do not carry key person insurance for any of our personnel. Although we have signed offer letters or written agreements summarizing the compensation terms for some of our senior executives, we have generally not entered into formal employment agreements with our executive officers. If we lose the services of our executive officers or key employees for any reason, our business, financial conditionc ondition and results of operations could be harmed.

Our markets are intensely competitive, and market conditions and the strengths of competitors may harm our business.

The markets for our products are intensely competitive. Our results of operations may be harmed by market conditions and competition in the future. Many competitors have much greater name recognition and financial resources than we have, which may give them a competitive advantage. For example, our Nu Skin products compete directly with branded, premium retail products. We also compete with other direct selling organizations.  Some of the leading direct selling companies in our existing markets are Herbalife, Mary Kay, Oriflame, Melaleuca, Avon and Amway. We currently do not have significant patent or other proprietary protection, and our competitors may introduce products with the same ingredients that we use in our products. Because of regulatory restrictions concerning claims about the efficacy of personal care products and dietary supplements, we may have difficulty differentiating our products from our competitors’ products, and competing products entering the personal care and nutritional market could harm our revenue.

We also compete with other network marketing companies for distributors. Some of these competitors have a longer operating history and greater visibility, name recognition and financial resources than we do. Some of our competitors have also adopted and could continue to adopt some of our successful business strategies, including our global compensation plan for distributors. Consequently, to successfully compete in this market and attract and retain distributors, we must ensure that our business opportunities and compensation plans are financially rewarding. We are beginning our 2627th year in this industry and believe we have significant competitive advantages, but we cannot assure you that we will be able to successfully compete in every endeavor in this market.marke t.

 
 


Any future acquisitions may expose us to additional risks.

From time to time we review acquisition prospects that would complement our current product offerings, increase the size and geographic scope of our operations or otherwise offer growth and operating efficiency opportunities. The financing for any of these acquisitions could dilute the interests of our stockholders, result in an increase in our indebtedness or both. Acquisitions may entail numerous risks, including:

difficulties in assimilating acquired operations or products, including the loss of key employees from acquired businesses and disruption to our direct selling channel;

diversion of management’s attention from our core business;
adverse effects on existing business relationships with suppliers and customers; and

risks of entering markets in which we have limited or no prior experience.

Our failure to successfully complete the integration of any acquired business could have a material adverse effect on our business, financial condition and operating results. In addition, there can be no assurance that we will be able to identify suitable acquisition candidates or consummate acquisitions on favorable terms.

Product liability claims could harm our business.

We may be required to pay for losses or injuries purportedly or actually caused by our products. Although historically we have had a very limited number and relatively low financial exposure from product claims, we have experienced difficulty in finding insurers that are willing to provide product liability coverage at reasonable rates due to insurance industry trends and the rising cost of insurance generally. As a result, we have elected to self-insure our product liability risks for our product lines. Until we elect and are able at reasonable rates to obtain product liability insurance, if any of our products are found to cause any injury or damage, we will be subject to the full amount of liability associated with any injuries or damages. This liability could be substantial and may exceed our reserves. We cannot predict if and when productpr oduct liability insurance will be available to us on reasonable terms.
We are involved, and may become involved in the future, in legal proceedings that, if adversely adjudicated or settled, could adversely affect our financial results.

We are and may in the future become party to litigation. In general, litigation claims can be expensive and time consuming to bring or defend against and could result in settlements or damages that could significantly affect financial results. We are currently vigorously contesting certain of these litigation claims. However, it is not possible to predict the final resolution of the litigation to which we currently are or may in the future become party to, and the impact of certain of these matters on our business, results of operations and financial condition could be material.

Our intellectual property may infringe on the rights of others, resulting in costly litigation. In recent years, there has been significant litigation in the United States involving patents and other intellectual property rights. In particular, there has been an increase in the filing of suits alleging infringement of intellectual property rights, which pressure defendants into entering settlement arrangements quickly to dispose of such suits, regardless of their merit. Other companies or individuals may allege that we, our customers, licensees or other parties indemnified by us infringe on their intellectual property rights. Even if we believe that such claims are without merit, defending such intellectual property litigation can be costly, distract manag ement’s attention and resources, and the outcome is inherently uncertain. Claims of intellectual property infringement also might require us to redesign affected products, enter into costly settlement or license agreements, pay costly damage awards, or face a temporary or permanent injunction prohibiting us from marketing or selling certain of our products. Any of these results may adversely affect our financial condition.

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If we are unable to protect our intellectual property rights, our ability to compete could be negatively impacted.

The market for our products depends to a significant extent upon the value associated with our product innovations and our brand equity. We rely upon patent, copyright, trademark and trade secret laws in the United States and similar laws in other countries, and non-disclosure, confidentiality and other types of agreements with our employees, customers, suppliers and other parties, to establish, maintain and enforce our intellectual property rights. Despite these measures, any of our intellectual property rights could be challenged, invalidated, circumvented or misappropriated, or such intellectual property rights may not be sufficient to permit us to provide competitive advantages, which could result in costly product redesign efforts, discontinuance of certain product offerings or other competitive harm. In addition, the laws of certain foreign countries, including many emerging markets, may not protect our intellectual property rights to the same extent as the laws of the United States.  The costs required to protect our patents and trademarks may be substantial. We have filed patent applications to protect our intellectual property rights in our new technologies, however, there can be no assurance that our patent applications will be approved, that any patents issued will adequately protect our intellectual property, or that such patents will not be challenged by third parties or found by a judicial authority to be invalid or unenforceable. Moreover, many of our products rely on technologies developed or licensed by third parties, and we may not be able to obtain or continue to obtain licenses and technologies from these third parties at all or on reasonable terms.
In order to protect or enforce and protect our intellectual property rights, we may initiate litigation against third parties, such as patent infringement suits or interference proceedings. Any lawsuits that we initiate could be expensive, take significant time and divert management’s attention from other business concerns. Litigation also puts our patents at risk of being invalidated or interpreted narrowly and our patent applications at risk of not issuing. Additionally, we may provoke third parties to assert claims against us. We may not prevail in any lawsuits that we initiate and the damages or other remedies awarded, if any, may not be commercially valuable. The occurrence of any of these events may adversely affect our financial condition.
If we are unable to protect the confidentiality of our proprietary information and know-how, the value of our products could be adversely affected.

In addition to patented technology, we rely on our unpatented proprietary technology, trade secrets, processes and know-how. Despite these measures, any of our intellectual property rights could, however, be challenged, invalidated, circumvented or misappropriated. We generally seek to protect this information by confidentiality, non-disclosure and assignment of invention agreements with our employees, consultants, scientific advisors and third parties. Our employees may leave to work for competitors.  These agreements may be breached, and we may not have adequate remedies for any such breach. In addition, our trade secrets may be disclosed to or otherwise become known or be independently developed by competitors. To the extent that our current or former employees, consultants or contractors use intellectual property owned by ot hers in their work for us, disputes may arise as to the rights in related or resulting know-how and inventions. If, for any of the above reasons, our intellectual property is disclosed or misappropriated, it would harm our ability to protect our rights and adversely affect our financial condition.

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We may be subject to claims that our employees or we have inadvertently or otherwise used or disclosed alleged trade secrets or other proprietary information of former employers of our employees.

We employ individuals who were previously employed at other personal care product or nutritional supplement companies, including our competitors or potential competitors. To the extent that our employees are involved in research areas that are similar to those in which they were involved with their former employers, we may be subject to claims that such employees have inadvertently or otherwise used or disclosed the alleged trade secrets or other proprietary information of the former employers. Litigation may be necessary to defend against such claims.
System failures could harm our business.

Because of our diverse geographic operations and our complex distributor compensation plan, our business is highly dependent on efficiently functioning information technology systems. These systems and operations are vulnerable to damage or interruption from fires, earthquakes, telecommunications failures and other events. They are also subject to break-ins, sabotage, intentional acts of vandalism and similar misconduct. We have adopted and implemented a Business Continuity/Disaster Recovery Plan. Our primary data sets are archived and stored at third-party secure sites,sites.  We have set up a recovery site for certain critical data and operations related to our distributors and we are currently setting up a recovery site for certain other critical data and operations. Despite anythese precautions, the occurrence of a natural disaster oro r other unanticipated problems could result in interruptions in services and reduce our revenue and profits.

Epidemics and other global health risks could negatively impact our business.

Our revenue was negatively impacted in 2003 by the SARS epidemic that hit Asia during that year. More recently, the H1N1 flu has been identified as a potential global health risk. It is difficult to predict the impact on our business, if any, of a recurrence of SARS, or the emergence of new epidemics, such as avian flu or H1N1 flu. Although such events could generate increased sales of health and immune supplements and certain personal care products, our direct selling and retail activities and results of operations could be harmed if the fear of any communicable and rapidly spreading disease results in travel restrictions or causes people to avoid group meetings or gatherings or interaction with other people. In addition, most of our Pharmanex nutritional supplement revenue is generated from products that are encapsulated in bovine- and/or porcine-sourced gel capsules. If we experience production difficulties, quality control problems, or shortages in supply in connection with bovine or porcine related health concerns, this could result in additional risk of product shortages or write-offs of inventory that no longer can be used. We may be unable to introduce our products in some markets if we are unable to obtain the necessary regulatory approvals or if any product ingredients are prohibited, which could harm our business.

The market price of our Class A common stock is subject to significant fluctuations due to a number of factors that are beyond our control.

Our Class A common stock closed at $16.59$9.64 per share on February 2, 2009 and closed at $31.21 per share on February 1, 2008 and closed at $23.39 per share on February 1, 2010.2011. During this two-year period, our Class A common stock traded as low as $7.90 per share and as high as $28.78$33.99 per share. Many factors could cause the market price of our Class A common stock to fall. Some of these factors include:

▪      fluctuations in our quarterly operating results;

 
 
 
 
 

▪      the sale of shares of Class A common stock by our original or significant stockholders;

▪      general trends in the market for our products;

▪      acquisitions by us or our competitors;

 economic and/or currency exchange issues in markets in which we operate;

 changes in estimates of our operating performance or changes in recommendations by securities analysts; and

▪      general business and political conditions.

Broad market fluctuations could also lower the market price of our Class A common stock regardless of our actual operating performance.

As of December 31, 2009, our original stockholders, together with their family members, estate planning entities and affiliates, controlled approximately 30% of the combined stockholder voting power, and their interests may be different from yours.

The original stockholders of our company, together with their family members and affiliates, have the ability to influence the election and removal of the board of directors and, as a result, our future direction and operations. As of December 31, 2009, these stockholders owned approximately 28% of the voting power of the outstanding shares of common stock. Accordingly, they may influence decisions concerning business opportunities, declaring dividends, issuing additional shares of common stock or other securities and the approval of any merger, consolidation or sale of all or substantially all of our assets. They may make decisions that are adverse to your interests.

If our stockholders sell a substantial number of shares of our Class A common stock in the public market, the market price of our Class A common stock could fall.

Several of our principal stockholders hold a large number of shares of the outstanding Class A common stock. ASome of the original stockholders have actively sold shares during the last year. Additional sales by these stockholders or a decision by any of ourthe other principal stockholders to aggressively sell their shares could depress the market price of our Class A common stock. As of December 31, 2009,2010, we had approximately 62,761,48562.1 million shares of Class A common stock outstanding. All of these shares are freely tradable, except for approximately 16.5 million shares held by certain founding stockholders who entered into lock-up agreements with us in connection with the repurchase of shares in 2003. Under the terms of these lock-up agreements, they are subject to certain volume limitations with respect to open market transactions. We have the discretion to waive or terminate these restrictions. In the event these lock-up restrictions were terminated, our stock price could be harmed if these stockholders sold large amounts of stock over a short period of time.

ITEM 1B.       UNRESOLVED STAFF COMMENTS

None.
 



ITEM 2.           PROPERTIES

Our principal properties consist of the following:

Operational Facilities.  These facilities include administrative offices, walk-in centers, and warehouse/distribution centers.  Our operational facilities measuring 30,000 square feet or more include the following:

our worldwide headquarters in Provo, Utah;
  
our worldwide distribution center/warehouse in Provo, Utah; and

our distribution center in Tokyo, Japan.

Manufacturing Facilities.  Each of our manufacturing facilities measure 30,000 square feet or more, and include the following:

our nutritional supplement manufacturing facility in Zhejiang Province, China;
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our personal care manufacturing facility in Shanghai, China;

our Vitameal manufacturing facility in Jixi, Heilongjiang Province;

our herbal extraction facility in Zhejiang Province.

Retail Stores.  As of December 31, 2009,2010, we operated 4140 stores throughout China.

Research and Development Centers.  We operate three research and development centers, one in Provo, Utah, one in Shanghai, China, and one in Beijing, China.  We are currently in the preliminary planningdesign phase of building a state-of-the-art innovation center adjacent to our corporate headquarters.  We believe this facility will cost approximately $40$85 million and will take roughly two years to complete.

With the exception ofWe own our corporate headquarters buildings, distribution center and research and development center located in Utah,Provo, Utah. We also own our nutritional supplement plant in China, and a few other minor facilities, which we own, wefacilities. We currently lease the other properties described above.  Our headquarters and distribution center in Utah are leased from related parties.  We believe that our existing and planned facilities are adequate for our current operations in each of our existing markets.

ITEM 3.                      LEGAL PROCEEDINGS

Due to the international nature of our business, we are subject from time to time to reviews and audits by the foreign taxing authorities of the various jurisdictions in which we conduct business throughout the world.  As previously reported, weWe are currently involved in litigationtwo separate disputes with the customs authorities in Japan with respect to duty assessments on several of our Pharmanex nutritional products totaling approximately 5.3 billion Japanese yen as of December 31, 2010 (approximately $65.3 million), net of any recovery of consumption taxes. We also recently were notified that we are likely to receive an additional assessment of 0.6 billion Japanese yen (approximately $7.7 million) related to the Ministry of Finance with respectsecond dispute.

The first dispute relates to additional customs assessments made by Yokohama Customs for the period of October 2002 through July 2005. The aggregate amount of thosethese additional assessments is yen 2.7 billion Japanese yen (approximately $29.0$33.2 million as of December 31, 2009)2010), net of any recovery of consumption taxes.  The dispute relates to whether we used the proper valuation method for these products in determining the applicable customs duties.  The primary legal issue in the case is whether the relevant import transaction is a sale between our third party manufacturers and our Japan subsidiary, or a sale between our US subsidiary and our Japan subsidiary. In 1999, we worked with the Yokohama Customs authorities to restructure the form of the relevant transactions in order to have the import transaction be a sale between our third party manufacturers and our Japan subsidiary, and thus have the duties assessed on the price paid to our third party manufacturers. With the input and guidance of the Yokohama Customs authorities, we restructured the form of the transaction and the agreements between the relevant parties based on these discussions so that our US subsidiary would be acting on behalf of our Japan subsidiary with respect to the purchase of these products rather than as a buyer/seller. Our Japan subsidiary entered into a Memorandum of Understanding with each of our third party manufacturers of the relevant products, which provided that our Japan subsidiary was the purchaser of the products and that our US subsidiary was acting for and on behalf of our Japan subsidiary with respect to these products. Our Japan subsidiary also entered into a Memorandum of Understanding with our US subsidiary documenting the same agency relationship. We believe that these legal documents establish that our US subsidiary was acting as an agent and not buyer and seller of the relevant products. The additional assessment of duties by Yokohama Customs was based on its re-characterization of the transaction as a sale between our US subsidiary and our Japan subsidiary for custom law purposes despite the legal form of the transaction. We do not believe the legal documentation supports the re-characterization of these transactions. Yokohama Customs has raised several issues to support its re-characterization, including the fact that we have treated the relevant transaction as a sale between our US subsidiary and Japan subsidiary for income tax purposes. However, we believe that the relevant income tax and transfer pricing rules and regulations apply different standards and are not relevant to the customs issue.  Because we believe that the legal documentation for these transactions support our position, we filed a complaint in the Tokyo District Court Civil Action Section in December 2006 to have the Ministry of Finance’s affirmatio n of the additional assessments reversed. The final hearing on this matter was held on February 1, 2011 and the court indicated it would issue a decision on this case on March 25, 2011. Either party has the right to appeal this decision.  If we receive an adverse decision in this case, we may be required to record an expense for the full amount of the disputed assessments, or $33.2 million.
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The second dispute relates to additional customs assessments made by Yokohama Customs for the period of October 2006 through November 2008 in connection with an audit in 2009, as well as the disputed portion of our current import duty rate we have been required to pay or hold in bond, and have paid under protest, since October of 2009. The aggregate amount of these additional assessments and disputed duties is 2.6 billion Japanese yen as of December 31, 2010 (approximately $32.1 million), net of any recovery of consumption taxes.   We believewere also recently notified that we are likely to be assessed an additional 0.6 billion Japanese yen (approximately $7.7 million), net of any recovery of consumption taxes based on an audit of the documentation and legal analysis support our position andperiod of November 2008 through September 2009. With this assessment, we have taken actionbeen required to pay or hold in the court system in Japanbond amounts for all periods from October 2006 to overturn these assessments. The litigation on this matter is ongoingpresent and we believe the court will likely decide this matter in the next year. If we receive a decision that is unfavorable, we may appeal the decision, however, weadditional assessments related to any prior period would likely be required to take a charge to our earnings for the amount assessed.

barred by applicable statutes of limitations. In July 2005, we changed our operating structure in Japan and believed that these changes would eliminate further valuation disputes with Yokohama Customs as the new structure eliminated the issues that were the basis of the litigation and valuation disputes.in the first dispute (i.e., whether our US subsidiary was acting as an agent for our Japan subsidiary or was acting as the seller). However, in October 2009 we received notice from Yokohama Customs authorities that they were assessing additional duties, penalties and interest for the period of October 2006 through November 2008 following an audit. The total amount of such assessments is yen 1.5 billion Japanese (approximately $17.5 million as of December 31, 2009), net of any recovery of consumption taxes.based on their view that we were not utilizing the proper valuation method.  The basis for such additional assessment is different from and unrelated to, the issues that are being litigated in the current litigation withfirst dispute. The issue in this second case is whether a US entity utilizing a commissionaire agent in Japan to import its products can use the Ministry of Finance.manufacturer’s invoice or must use another valuation method, and, if an alternative method must be used, what the allowable deductions would be in determining the proper valuation.  Following our review of the assessments and after consulting with our legal and customs advisors, we strongly believe that the additional assessments are improper and are not supported by any legal or factual basis.applicable customs laws. We filed letters of protest with Yokohama Customs, which were rejected.  We plan to appealhave appealed the matter to the Ministry of Finance in Japan.  To the extent that we are unsuccessful in recovering the amounts assessed and paid, we will be required to take a corresponding charge to our earnings.

In addition, we are currently being required to paypost a higher rate ofbond or make a deposit equal to the difference between our declared duties and the amount the customs authorities have determined we should be paying on all current imports, which we are similarly disputing.imports.  Because we believe that the higher rate being assesseddetermined by the customs authorities is an improper application of the regulations, we are currently planning on onlycurre ntly expensing the portion of the duties we believe is supported under applicable customs law, and recording the additional deposit or payment as a receivable onwithin long-term assets in our books.

consolidated financial statements. ITEM 4.SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters submittedTo the extent that we are unsuccessful in recovering the amounts assessed and paid or held in bond, we will likely be required to a voterecord an expense for the full amount of the security holders during the fourth quarterdisputed assessments, or $32.1 million as of the fiscal year ended December 31, 2009.2010.
 
 

ITEM 4.
[REMOVED AND RESERVED]


PART II

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Our Class A common stock is listed on the New York Stock Exchange (“NYSE”) and trades under the symbol “NUS.”  The following table is based upon the information available to us and sets forth the range of the high and low sales prices for our Class A common stock for the quarterly periods during 20082009 and 20092010 based upon quotations on the NYSE.

Quarter Ended High  Low 
       
March 31, 2008                                               $19.99  $14.51 
June 30, 2008                                                19.12   14.91 
September 30, 2008                                                17.83   14.51 
December 31, 2008                                                16.34   8.42 

Quarter Ended High  Low  High Low
          
March 31, 2009  $11.56  $7.90  $            11.56 $              7.90
June 30, 2009   15.70   10.05                15.70               10.05
September 30, 2009   18.80   14.69                18.80               14.69
December 31, 2009   28.78   18.23                28.78               18.23

Quarter Ended High Low
     
March 31, 2010                                               $            30.23 $            22.86
June 30, 2010                                                             33.99               23.12
September 30, 2010                                                             29.87               23.55
December 31, 2010                                                             32.72               28.24

The market price of our Class A common stock is subject to significant fluctuations in response to variations in our quarterly operating results, general trends in the market for our products and product candidates, economic and currency exchange issues in the foreign markets in which we operate and other factors, many of which are not within our control.  In addition, broad market fluctuations, as well as general economic, business, regulatory and political conditions may adversely affect the market for our Class A common stock, regardless of our actual or projected performance.

The closing price of our Class A common stock on February 1, 2010,2011, was $23.39.$31.21.  The approximate number of holders of record of our Class A common stock as of February 1, 20102011 was 686.626.  This number of holders of record does not represent the actual number of beneficial owners of shares of our Class A common stock because shares are frequently held in “street name” by securities dealers and others for the benefit of individual owners who have the right to vote their shares.

Dividends

We declared and paid a $0.11$0.115 per share dividend for Class A common stock in March, June, September and December of 2008,2009, and a $0.115$0.125 per share quarterly dividend for Class A common stock in March, June, September and December of 2009.2010.  The board of directors has approved an increased quarterly cash dividend of $0.125$0.135 per share of Class A common stock to be paid on March 17, 2010,16, 2011, to stockholders of record on February 26, 2010.25, 2011.  Annually, this would increase the dividend to $0.54 from $0.50 in the prior year. Management believes that cash flows from operations will be sufficient to fund this and future dividend payments, if any.

We expect to continue to pay dividends on our common stock.  However, the declaration of dividends is subject to the discretion of our board of directors and will depend upon various factors, including our net earnings, financial condition, cash requirements, future prospects and other factors deemed relevant by our board of directors.
 

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 Purchases of Equity Securities by the Issuer

  (a)  (b)  (c)  (d) 
Period 
Total Number
of Shares Purchased
  Average Price Paid per Share  Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs  
Approximate Dollar Value of Shares that may yet be Purchased Under the Plans or Programs
(in millions)(1)
 
             
October 1 – 31, 2009                                          $     $69.9 
November 1 – 30, 2009  38,514   26.39   38,300   68.8 
December 1 – 31, 2009                                        235,726   27.24   230,000   62.5 
  Total                                      
  274,240(2)  27.12   268,300     
  (a) (b) (c) (d)
Period 
Total Number
of Shares  Purchased
 Average Price Paid per Share Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs 
Approximate Dollar Value of Shares that may yet be Purchased Under the Plans or Programs
(in millions)(1)
         
October 1 – 31, 2010                                                  12,649 $      29.21                     10,500 $            160.8
November 1 – 30, 2010          105,000        30.80                   105,000               157.6
December 1 – 31, 2010                                                157,446        31.29                   146,000               153.6
  Total                                      
 
             275,095(2)
        31.01                   261,500  

 


(1)In August 1998, our board of directors approved a plan to repurchase $10.0 million of our Class A common stock on the open market or in private transactions.  Our board has from time to time increased the amount authorized under the plan, including a $150.0 million increase in June 2010, and a total amount of approximately $335.0$485.0 million is currently authorized.  As of December 31, 2009,2010, we had repurchased approximately $272.5$331.4 million of shares under the plan.  There has been no termination or expiration of the plan since the initial date of approval.

(2)We have authorized the repurchase of shares acquired by our employees and distributors in certain foreign markets because of regulatory and other issues that make it difficult or costly for these persons to sell such shares in the open market.  These shares were awarded or acquired in connection with our initial public offering in 1996.  Of the shares listed in this column, 2142,149 shares in NovemberOctober at an average price per share of $21.45$31.79 and 5,72611,446 shares in December at an average price per share of $23.47,$31.61, relate to repurchases from such employees and distributors.
 

 

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Stock Performance Graph

Set forth below is a line graph comparing the cumulative total stockholder return (stock price appreciation plus dividends) on the Class A Common Stock with the cumulative total return of the S&P 500 Index, a market-weighted index of publicly traded peers used in last year’s report (the “Old Peer Group”),  and a market-weighted index of a new peer group of publicly traded peers (the “New (“Peer Group”) for the period from December 31, 20042005 through December 31, 2009.2010. The graph assumes that $100 is invested in each of the Class A Common Stock, the S&P 500 Index, and each of the indexes of publicly traded peers on December 31, 20042005 and that all dividends were reinvested. We have omitted Nature’s Sunshine Products, Inc. from our New Peer Group.  We believe Nature’s Sunshine Products, Inc. no longer provides a meaningful comparison of stock price performance due to the delisting of its stock from Nasdaq, and subsequent revocation of its stock registration by the Securities and Exchange Commission.  The New Peer Group consists of all of the following companies, which compete in our industry and product categories and were included in our Old Peer Group:categories: Avon Products, Inc., Estee Lauder, Tupperware Corporation, Herbalife LTD., USANA Health Sciences, Inc. and Alberto Culver Co.  The Old Peer Group consists of all of the companies included in the New Peer Group as well as Nature’s Sunshine Products, Inc.
 
 
 
Measured Period Company  S&P 500 Index  Old Peer Group Index  New Peer Group Index 
December 31, 2004 $100.00  $100.00  $100.00  $100.00 
December 31, 2005  70.48   104.91   84.20   84.15 
December 31, 2006  74.74   121.48   100.75   101.17 
December 31, 2007  69.09   128.16   117.16   117.87 
December 31, 2008  45.22   80.74   79.28   79.77 
December 31, 2009  120.10   102.10   115.90   116.64 
Measured Period Company S&P 500 Index Peer Group Index
December 31, 2005              100.00             100.00             100.00
December 31, 2006              106.04             115.80             120.23
December 31, 2007                98.02             122.16             140.08
December 31, 2008                64.16               76.96               94.79
December 31, 2009              170.40               97.33             138.61
December 31, 2010              195.34             111.99             169.10


 

 

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ITEM 6.                      SELECTED FINANCIAL DATA

The following selected consolidated financial data as of and for the years ended December 31, 2005, 2006, 2007, 2008, 2009 and 20092010 have been derived from the audited consolidated financial statements.

 Year Ended December 31,     Year Ended December 31, 
 2005  2006  2007  2008  2009  2006  2007  2008   
2009
  2010  
 (U.S. dollars in thousands, except per share data and cash dividends)  (U.S. dollars in thousands, except per share data and cash dividends)
Income Statement Data:
                            
Revenue  $1,180,930  $1,115,409  $1,157,667  $1,247,646  $1,331,058  $1,115,409  $1,157,667  $1,247,646  $1,331,058  $1,537,259 
Cost of sales   206,163   195,203   209,283   228,597   243,648   195,203   209,283   228,597   243,648   272,431 
Gross profit   974,767   920,206   948,384   1,019,049   1,087,410   920,206   948,384   1,019,049   1,087,410   1,264,828 
Operating expenses:                                       
Selling expenses   497,421   480,136   496,454   529,368   550,637   482,931   499,095   533,151   559,605   646,348 
General and administrative expenses(1)
  354,223   353,412   361,242   364,253   378,336   350,617   358,601   360,470   369,368   401,418 
Restructuring charges      11,115   19,775      10,724   11,115   19,775      10,724    
Impairment of assets and other      20,840            20,840             
Total operating expenses   851,644   865,503   877,471   893,621   939,697   865,503   877,471   893,621   939,697   1,047,766 
Operating income   123,123   54,703   70,913   125,428   147,713   54,703   70,913   125,428   147,713   217,062 
Other income (expense), net    (4,172)   (2,027)   (2,435)   (24,775)   (6,589)   (2,027)   (2,435)   (24,775)   (6,589)   (9,449)
Income before provision for income taxes  118,951   52,676   68,478   100,653   141,124   52,676   68,478   100,653   141,124   207,613 
Provision for income taxes   44,918   19,859   24,606   35,306   51,279   19,859   24,606   35,306   51,279   71,562 
Net income  $74,033  $32,817  $43,872  $65,347  $89,845  $32,817  $43,872  $65,347  $89,845  $136,051 
Net income per share:                                       
Basic  $1.06  $0.47  $0.68  $1.03  $1.42  $0.47  $0.68  $1.03  $1.42  $2.18 
Diluted  $1.04  $0.47  $0.67  $1.02  $1.40  $0.47  $0.67  $1.02  $1.40  $2.11 
Weighted-average common shares outstanding (000s):                                       
Basic   70,047   69,418   64,783   63,510   63,333   69,418   64,783   63,510   63,333   62,370 
Diluted   71,356   70,506   65,584   64,132   64,296   70,506   65,584   64,132   64,296   64,547 
                                       
Balance Sheet Data (at end of period):
                                       
Cash and cash equivalents and current investments $155,409  $121,353  $92,552  $114,586  $158,045  $121,353  $92,552  $114,586  $158,045  $230,337 
Working capital   149,098   109,418   95,175   124,036   152,731   109,418   95,175   124,036   152,731   206,078 
Total assets   678,866   664,849   683,243   709,772   748,449   664,849   683,243   709,772   748,449   892,224 
Current portion of long-term debt  26,757   26,652   31,441   30,196   35,400   26,652   31,441   30,196   35,400   27,865 
Long-term debt   123,483   136,173   169,229   158,760   121,119   136,173   169,229   158,760   121,119   133,013 
Stockholders’ equity   354,628   318,980   275,009   316,180   375,687   318,980   275,009   316,180   375,687   471,249 
Cash dividends declared   0.36   0.40   0.42   0.44   0.46   0.40   0.42   0.44   0.46   0.50 
                                       
Supplemental Operating Data (at end of period):
                                       
Approximate number of active distributors(2)(1)
  803,000   761,000   755,000   761,000   761,000   761,000   755,000   761,000   761,000   799,000 
Number of executive distributors(2)(1)
  30,471   29,756   30,002   30,588   32,939   29,756   30,002   30,588   32,939   35,676 
 



(1)In 2006, the Company began recording stock-based compensation as an expense as required by accounting standards.  Total equity compensation expense was $9.3 million, $8.1 million, $7.3 million and $10.0 million in 2006, 2007, 2008 and 2009, respectively.

(2)Active distributors include preferred customers and distributors purchasing products directly from us during the three months ended as of the date indicated.  An executive distributor is an active distributor who has achieved required personal and group sales volumes.

 

 

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ITEMITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion of our financial condition and results of operation should be read in conjunction with the Consolidated Financial Statements and related Notes thereto, which are included in this Annual Report on Form 10-K.

Overview
 
We are a leading, global direct selling company with operations in 50over 51 markets worldwide.  We develop and distribute innovative, premium-quality anti-aging personal care products and nutritional supplements under our Nu Skin and Pharmanex brands, respectively.  We strive to secure competitive advantage in four key areas: our people, our products, the culture we promote, and the business opportunities we offer.  In 2009, our 25th year of operations,2010, we posted record revenue of $1.33$1.5 billion.  Revenue in 20092010 grew 7%15% based on the success of strong product innovationlaunches and distributor initiatives.  As of December 31, 2009,2010, we had a global network of over 761,000approximately 800,000 active sales representatives we refer to as “distributors.”independent distributo rs.  Approximately 33,00036,000 of our distributors were qualified sales leaders we refer to as “executive distributors.”  Our executive distributors play a critical leadership role in the growth and development of our business.  Approximately 84%86% of our 20092010 revenue came from markets outside the United States.  While we have become more geographically diverse over the past decade, Japan, our largest revenue market, accounted for approximately 35%31% of our 20092010 total revenue.  Due to the size of our foreign operations, our results are often impacted positively or negatively by foreign currency fluctuations, particularly fluctuations in the Japanese yen.  In addition, our results are generally impacted by global economic, political, demographic and business conditions.
 
Our revenue depends on the number and productivity of our active distributors and executive distributor leaders.  We have been successful in attracting and motivating distributors by:
 
•      developing and marketing innovative, technologically and scientifically advanced products;

•      providing compelling initiatives and strong distributor support; and

•      offering attractive incentives that motivate distributors to build sales organizations.

Our distributors market and sell our products and recruit new distributors based on the distinguishing benefits and innovative characteristics of our products.  As a result, it is vital to our business that we continuously leverage our research and development resources to develop and introduce innovative products and provide our distributors with an attractive portfolio of products.  At our global convention in October 2009,Over the last two years, we have successfully introduced our most technologically-advanceda suite of innovative ageLOC anti-aging products including the ageLOC Transformation daily skin care system, to date, ageLOC TransformationEdition Galvanic Spa System II, including and ageLOC Future SerumVitality, a stand-alone nutritional supplement, and we are currently developing additional ageLOC anti-aging serum.products for the future. These ageLOC products are designed to support and reset Youth Gene Clusters, functional groupspositively influence the expression of genes that regulate how we appear to age, to functionbelieve play a critical role in more youthful patterns of activity.the aging process.  We also offer unique initiatives, products, and business tools, such as our Galvanic Spa System II, including the new ageLOC Edition, and technologically-advanced Pharmanex BioPhotonic Scanner, to help distributors effectively differentiate our earnings opportunity and product offering.  Any delays or difficulties in introducing compelling products or attractive initiatives or tools into our markets may have a negative impact on our revenue and distributor recruiting.



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We have developed a global distributor compensation plan and other incentives designed to motivate our distributors to market and sell our products and to build sales organizations around the world and across product lines.  In 2008 and 2009, we implemented modifications to our compensation plan to improve commission payments early in the distributor lifecycle.  The initial results from these modifications have been positive.  We continue to evaluate further changes to our compensation plan to help increase distributor productivity and earnings potentialpotential.  However, there are always risks associated with making changes to our compensation plan as there is a degree of uncertainty as to how distributors will react to such changes and whether such changes will impact distributor activity in unanticipated ways.
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With the launch of ageLOC Transformation, we implemented a product launch process that has been refined in our South Korea market that has contributed to our growth in revenue in 2010. This process generally involves introducing the product in a market through an initial limited offering that is often tied to a distributor event. The limited offering typically generates significant distributor activity and a high level of distributor purchasing. This generally results in a higher than normal increase in revenue during the quarter of the limited offering.  We typically launch the product for general sales a few months following the limited offering. Information regarding product launches below refers to the launch of the product for general sales and not to the limited offering used to introduce the product. Reference to introduction of a product refers to the limited offering.

Our extensive global distributor network helps us to rapidly introduce products and penetrate our markets with little up-front promotional expense.  Similar to other companies in our industry, we experience a high level of turnover among our distributors.  As a result, it is important that we regularly introduce innovative and compelling products and initiatives in order to maintain a compelling business opportunity that will attract new distributors.  We have also developed, and continue to promote in many of our markets, product subscription and loyalty programs that provide incentives for customers to commit to purchase a specific amount of products on a monthly basis.  We believe these subscription programs have improved customer retention, have had a stabilizing impact on revenue, and have helpedhel ped generate recurring sales for our distributors.  Subscription orders represented 50%54% of our revenue in 2009.2010.

Global economic conditions continue to be challenging with decreased levelsin many of consumer confidence and spending and accessour markets.  Although the economy appears to capital.  Although there are signs of economic recovery,be recovering, it is not possible for us to predict the extent and timing of any improvement in global economic conditions are unclear and there are concerns that conditions could deteriorate further.  To date, we have been fortunate that these economic conditions have not negatively impacted our operations significantly.conditions. Despite difficult economic conditions, we experienced healthy growth in each of our regions in 2009.  While we are not immune to contractions in consumer spending, we2010.  We believe we have benefited from the nature of our distribution model and strong execution around a demonstrative product/opportunity initiative, which has helped offset to some degree the impact of the decline inweaker consumer spending.  As a direct selling company, we offer a direct selling opportunity that allows an individual to supplement his/her income by selling our products and building a sales organization to market and sell our products.  As the economy and the labor market decline, we find thatt hat there can be an increase in the number of people interested in becoming distributors in order to supplement their income.  We believe that this increase in interest in our direct selling opportunity coupled with the strong marketing position of our new ageLOC anti-aging products and Galvanic Spa System IIour other products and tools have helped us to continue growing our business in these difficult economic conditions.  However, if the economic problems are prolonged or worsen, we expect that we could see a negative impact on our business as distributors may have a more difficult time selling products and finding new customers.  In addition, such economic conditions may adversely impact access to capital for us and our suppliers, may decrease our distributors' ability to obtain or maintain credit cards, and may otherwise adversely impact our operations and overall financial condition.
 
Our business is subject to various laws and regulations globally, particularly with respect to network marketing activities, cosmetics, and nutritional supplements.  Accordingly, we face certain risks, including any improper claims or activities of our distributors or any inability to obtain or maintain necessary product registrations.  For example, regulators in Japan have increased theirwe continue to experience heightened regulatory and media scrutiny of our industry.the direct selling industry in Japan. Several direct sellers in Japan have been penalized for actions of their distributors that violated applicable regulations, including one prominent international direct selling company that was suspended from sponsoringregulations.  We could face similar penalties if we are unable to effectively manage the activities for three months in 2008, and another large Japanese direct selling company that was suspended from sponsoring activities for six months in 2009.  In addition, Japanese media has reported on increased political pressure on lawmakers supportingof our industry.  We continue to experience a high level of general inquiries regarding our company and complaints to consumer protection centers in Japan and have taken steps to try to resolve these issues including providing additional training to our distributors and restructuring our compliance group in Japan.  We have seen improvements in some perfectures, but not in others.  In 2009, we received one written and one oral warning from Consumer Centers in two prefectures raising concerns about our distributor training and number of general inquiries and complaints.  We are implementing additional steps to reinforce our distributor education and training in Japan to help address these concerns.  If consumer complaints escalate to a government review or if the current level of complaints does not improve, there is an increased likelihood that regulators could take action against us or we could receive negative media attention, either of which could harm our business.  For more information about the risks and challenges we face, please refer to the “Note Regarding Forward-Looking Statements.”distributors.
 
 
 
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Income Statement Presentation

We recognize revenue in five geographic regions and we translate revenue from each market’s local currency into U.S. dollars using weighted-average exchange rates.  The following table sets forth revenue information by region for the periods indicated.  This table should be reviewed in connection with the tables presented under “Results of Operations,” which disclose selling expenses and other costs associated with generating the aggregate revenue presented.

Revenue by Region

 Year Ended December 31,  Year Ended December 31, 
(U.S. dollars in millions) 2007  2008  2009  2008  2009  2010 
                                    
North Asia
 $585.8   50% $594.5   48% $606.1   45% $594.5      48%   $606.1     45%  $686.1      45% 
Greater China
  210.0   17     210.4   16     268.2   17  
Americas
  188.3   16   223.9   18   260.9   20   223.9   18     260.9   20     250.0   16   
Greater China
  205.0   18   210.0   17   210.4   16 
South Asia/Pacific
  107.6   8   120.1   9   182.8   12   
Europe
  77.2   7   111.6   9   133.6   10   111.6   9   133.6   10     150.2   10   
South Asia/Pacific
  101.4   9   107.6   8   120.1   9 
 $1,157.7   100% $1,247.6   100% $1,331.1   100% $1,247.6   100%  $1,331.1   100%  $1,537.3   100% 

Cost of sales primarily consists of:

•           cost of products purchased from third-party vendors, generally in U.S. dollars;

•           costs of self-manufactured products;

•           cost of sales materials which we sell to distributors at or near cost;
 
•           amortization expenses associated with certain products and services such as the Pharmanex BioPhotonic Scanners  that are leased to distributors;

•           freight cost of shipping products to distributors and import duties for the products; and

•           royalties and related expenses for licensed technologies.

We source the majority of our products from third-party manufacturers located in the United States.  Due to Chinese government restrictions on the importation of finished goods applicable to the current scope of our business in China, we are required to manufacture the bulk of our own products for distribution in China. Cost of sales and gross profit may fluctuate as a result of changes in the ratio between self-manufactured products and products sourced from third-party suppliers.  In addition, because we purchase a significant majority of our goods in U.S. dollars and recognize revenue in local currencies, we are subject to exchange rate risks in our gross margins.  Because our gross margins vary from product to product and are higher in some markets such as Japan, changes in product mix and geographic revenue mix can impact our gross margins.
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Selling expenses are our most significant expense and are classified as operating expenses.  Selling expenses include distributor commissions, costs for incentive trips and other rewards, as well as wages, benefits, bonuses and other labor and unemployment expenses we pay to sales employees in China. Our global compensation plan, which we employ in all of our markets except China, is an important factor in our ability to attract and retain distributors.  We pay monthly commissions to several levels of distributors on each product sale based upon a distributor’s personal and group product volumes, as well as the group product volumes of up to six levels of executive distributors in such distributor’s downline sales organization.  We do not pay commissionscommis sions on sales materials, which are sold to distributors at or near cost.  Small fluctuations occur in the amount of commissions paid as the network of distributors actively purchasing products changes from month to month.  However, due to the size of our distributor force of approximately 761,000800,000 active distributors, the fluctuation in the overall payout is relatively small.  The overall payout has typically averaged between 41% and 44% of global product sales.  From time to time, we make modifications and enhancements to our global compensation plan in an effort to help motivate distributors and develop leadership characteristics, which can have an impact on selling expenses.
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Distributors also have the opportunity to make retail profits by purchasing products from us at wholesale and selling them to customers with a retail mark-up.  We do not account for nor pay additional commissions on these retail mark-ups received by distributors.  In many markets, we also allow individuals who are not distributors, whom we refer to as “preferred customers”,customers,”  to buy products directly from us at wholesale or discounted prices. We pay commissions on preferred customer purchases to the referring distributors.

General and administrative expenses include:

•      wages and benefits;

•      rents and utilities;

•      depreciation and amortization;

•      promotion and advertising;

•      professional fees;

•      travel;

•      research and development; and

•      other operating expenses.

Labor expenses are the most significant portion of our general and administrative expenses.  Promotion and advertising expenses include costs of distributor conventions held in various markets worldwide, which we expense in the period in which they are incurred.  Because our various distributor conventions are not always held during each fiscal year, or in the same period each year, their impact on our general and administrative expenses may vary from year to year and from quarter to quarter.  For example, we held our global distributor convention in October 2009 and do not expect towill have another global convention untilin the fall of 2011 as we currently plan to hold a global convention every other year.  In addition, we hold regional conventions and conventions in ourou r major markets at different times during the year.  These conventions have significant expenses associated with them.  Because we have not incurred expenses for these conventions during every fiscal year or in comparable interim periods, year-over-year comparisons have been impacted accordingly.
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Provision for income taxes depends on the statutory tax rates in each of the jurisdictions in which we operate.  For example, statutory tax rates in 20092010 were approximately 17.5%16.5% in Hong Kong, 25%20% in Taiwan, 24.25%22% in South Korea, 45% in Japan and 25% in China.  We are subject to taxation in the United States at the statutory corporate federal tax rate of 35% and we pay taxes in multiple states within the United States at various tax rates.  Our overall effective tax rate was 36.3%34.5% for the year ended December 31, 2009.2010.
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Critical Accounting Policies

The following critical accounting policies and estimates should be read in conjunction with our audited Consolidated Financial Statements and related Notes thereto.  Management considers our critical accounting policies to be the recognition of revenue, accounting for income taxes, accounting for intangible assets and accounting for stock-based compensation.  In each of these areas, management makes estimates based on historical results, current trends and future projections.

Revenue.  We recognize revenue when products are shipped, which is when title and risk of loss pass to our distributors.  With some exceptions in various countries, we offer a return policy whereby distributors can return unopened and unused product for up to 12 months subject to a 10% restocking fee.  Reported revenue is net of returns, which have historically been less than 5% of annual revenue.  A reserve for product returns is accrued based on historical experience.  We classify selling discounts as a reduction of revenue.  Our selling expenses are computed pursuant to our global compensation plan for our distributors, which is focused on remunerating distributors based primarily upon the selling efforts of the distributors and the volume of products purchased by their downlines, and not their personal purchases.

Income Taxes.  We account for income taxes in accordance with the Income Taxes Topic of the Financial Accounting Standards Codification. These standards establish financial accounting and reporting standards for the effects of income taxes that result from an enterprise’s activities during the current and preceding years.  We take an asset and liability approach for financial accounting and reporting of income taxes.  We pay income taxes in many foreign jurisdictions based on the profits realized in those jurisdictions, which can be significantly impacted by terms of intercompany transactions among our affiliates around the world.  Deferred tax assets and liabilities are created in this process.  As of December 31, 2009,2010, we had net deferred tax assets of $61.3$59.9 million.  These net deferred tax assets assume sufficient future earnings will exist for their realization, as well as the continued application of current tax rates.  In certain foreign jurisdictions valuation allowances have been recorded against the deferred tax assets specifically related to use of net operating losses.  When we determine that there is sufficient taxable income to utilize the net operating losses, the valuation allowances will be released.  In the event we were to determine that we would not be able to realize all or part of our net deferred tax assets in the future, an adjustment to the deferred tax assets would be charged to earnings in the period such determination was made.

We file income tax returns in the U.S. federal jurisdiction, and in various statesstate and foreign jurisdictions.  We are currently under examination by the United States Internal Revenue Service (the “IRS”) for the 2005, 2006, 2007 and 2008 tax years.  With a few exceptions, we are no longer subject to U.S. federal, state and local income tax examination by tax authorities for years before 2005.  ForBeginning with the tax year 2009, we entered into a voluntary program with the IRS called Compliance Assurance Process (“CAP”).The.  The objective of CAP is to contemporaneously work with the IRS to achieve federal tax compliance and resolve all or most of the issues prior to filing of the tax return.  We have elected to participate in the CAP program for tax years 2009 through 2011 and may elect to continue participating in CAP for future tax years and mayyears.  We are allowed to withdraw from the program at any time.  In major foreign jurisdictions, we are no longer subject to income tax examinations for years before 2003.2004.  Along with the IRS examination, we are currently under examination in certain foreign jurisdictions; however, the outcomes of these reviews are not yet determinable.
 
 
 
 
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At December 31, 2010, we had $14.8 million in unrecognized tax benefits of which $2.4 million, if recognized, would affect the effective tax rate.  In comparison, at December 31, 2009, we had $28.3 million in unrecognized tax benefits of which $4.4 million, if recognized, would affect the effective tax rate. In comparison, at December 31, 2008, we had $30.9 million in unrecognized tax benefits of which $5.8 million, if recognized, would affect the effective tax rate. During each of the years ended December 31, 20092010 and December 31, 2008,2009, we recognized approximately ($1.7) million and $0.1 million and $0.5 million in interest and penalties.penalties expenses/(benefits), respectively. We had approximately $1.6 million, $3.3 million and $3.2 million of accrued interest and penalties related to uncertain tax positions at December 31, 2010, 2009 and December 31, 2008.2008, respectively.  Interest and penalties related to uncertain tax positions are recognized as a component of income tax expense.

We are subject to regular audits by federal, state and foreign tax authorities.  These audits may result in additional tax liabilities.  We account for such contingent liabilities in accordance with relevant accounting standards and believe we have appropriately provided for income taxes for all years.  Several factors drive the calculation of our tax reserves.  Some of these factors include: (i) the expiration of various statutes of limitations; (ii) changes in tax law and regulations; (iii) issuance of tax rulings; and (iv) settlements with tax authorities.  Changes in any of these factors may result in adjustments to our reserves, which would impact our reported financial results.

Intangible Assets.  Acquired intangible assets may represent indefinite-lived assets, determinable-lived intangibles, or goodwill. Of these, only the costs of determinable-lived intangibles are amortized to expense over their estimated life. The value of indefinite-lived intangible assets and residual goodwill is not amortized, but is tested at least annually for impairment. Our impairment testing for goodwill is performed separately from our impairment testing of indefinite-lived intangibles. We test goodwill for impairment, at least annually, by reviewing the book value compared to the fair value at the reportable unit level. We test individual indefinite-lived intangibles at least annually by reviewing the individualindivid ual book values compared to the fair value.  Considerable management judgment is necessary to measure fair value. We did not recognize any impairment charges for goodwill or intangible assets during the periods presented.

Stock-Based Compensation. All share-based payments to employees are recognized in the financial statements based on their fair values using an option-pricing model at the date of grant. We use a Black-Scholes-Merton option-pricing model to calculate the fair value of options. Stock based compensation expense is recognized net of any estimated forfeitures on a straight-line basis over the requisite service period of the award.


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Results of Operations

The following table sets forth our operating results as a percentage of revenue for the periods indicated:

 Year Ended December 31,  Year Ended December 31, 
 2007  2008  2009  2008  2009  2010 
                  
Revenue   100.0%  100.0%  100.0%  100.0%  100.0%  100.0%
Cost of sales   18.1   18.3   18.3   18.3   18.3   17.7 
                        
Gross profit   81.9   81.7   81.7   81.7   81.7   82.3 
                        
Operating expenses:                        
Selling expenses   42.9   42.4   41.4   42.4   41.4   42.1 
General and administrative expenses   31.2   29.2   28.4   29.2   28.4   26.1 
Restructuring charges    1.7      0.8      0.8    
                        
Total operating expenses   75.8   71.6   70.6   71.6   70.6   68.2 
                        
Operating income   6.1   10.1   11.1   10.1   11.1   14.1 
Other income (expense), net   (.2)  (2.0)  (0.5)  (2.0)  (0.5)  (0.6)
                        
Income before provision for income taxes   5.9   8.1   10.6   8.1   10.6   13.5 
Provision for income taxes   2.1   2.9   3.8   2.9   3.8   4.6 
                        
Net income   3.8%  5.2%  6.8%  5.2%  6.8%  8.9%


2010 Compared to 2009

Overview

Revenue in 2010 increased 15% to $1.54 billion from $1.33 billion in 2009.  Our revenue growth in 2010 was driven by the global launch of our ageLOC anti-aging products, including our ageLOC Transformation skin care system, which has generated sales of approximately $220 million since its introduction in the fourth quarter of 2009. We also introduced ageLOC Vitality, our first ageLOC nutritional product designed to address the internal sources of aging, in Japan, the United States, Canada, and certain of our markets in Europe and Latin America during the second half of 2010. Foreign currency exchange fluctuations had a 5% positive impact on revenue in 2010 compared to 2009.  Our revenue growth rates were the highest in Mainland China, South Korea and the South Asia/Pacific region. We also saw improving trends in Japan, as the rate of local currency revenue decline in that market decreased compared to the prior year.

Earnings per share in 2010 increased to $2.11 compared to $1.40 in 2009 on a diluted basis. The increase in earnings is largely the result of increased revenue, as discussed above, coupled with improved margins and controlled expenses.  Earnings per share comparisons were also impacted by restructuring charges in 2009 totaling $6.8 million (net of taxes of $3.9 million), or $.11 per share, primarily related to transformation efforts to streamline our operations in Japan.
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Revenue

North Asia.  The following table sets forth revenue for the North Asia region and its principal markets (U.S. dollars in millions):

  2009  2010  Change 
          
Japan                                       $461.9  $471.4     2% 
South Korea                                        144.2   214.7   49% 
North Asia total                                       $606.1  $686.1   13% 

Foreign currency fluctuations positively impacted revenue by 8% in this region compared to the prior-year period.  Currency fluctuations positively impacted revenue in Japan by 6% and in South Korea by 13% in 2010.  Our active and executive distributor counts decreased 4% and 3%, respectively, in Japan in 2010 compared to 2009. In South Korea, our active and executive distributor counts increased 17% and 19%, respectively, comparing 2010 to 2009.

Local currency revenue in Japan decreased 4% in 2010 compared to 2009.  We continue to experience some weakness in Japan, as evidenced by the declines in both our active and executive distributors. The direct selling industry and most direct selling companies in Japan have been in decline for several years in this challenging market.  Increased regulatory and media scrutiny of the industry continues to negatively impact the industry and our business.  As a result of this increased scrutiny, we continue to focus on distributor compliance and have also been more cautious in both our corporate and our distributor’s marketing activities.  These challenges were partially off set by distributor and product initiatives, including the launch of the full ageLOC Transformation skin care system in the second quarter of 2010 and the limited offering of our ageLOC Vitality in the second half of 2010.  Local currency revenue in Japan decreased 8% year-over-year in the fourth quarter primarily due to a difficult comparison with the strong introduction of ageLOC Transformation in the fourth quarter of 2009.  We believe that we may continue to see modest local currency revenue declines during 2011, based on continued weakness in distributor numbers, the promotional nature of some of the revenue generated in connection with the launch of our ageLOC product platform, and our anticipation that difficult regulatory conditions will continue throug hout 2011.

South Korea posted strong year-over-year local currency revenue growth of 36%.  This growth was driven by the introduction of our ageLOC Transformation skin care system, which generated approximately $20 million in sales during a limited offering in the first quarter of 2010, and continued excitement and sponsoring activities surrounding ageLOC Transformation throughout the remainder of the year.  This excitement contributed to the healthy growth in active and executive distributors in this market.
Greater China.  The following table sets forth revenue for the Greater China region and its principal markets (U.S. dollars in millions):

  2009  2010  Change 
          
Taiwan                                       $91.7  $107.1   17% 
China                                        71.1   91.4   29% 
Hong Kong                                        47.6   69.7   46% 
Greater China total                                       $210.4  $268.2   27% 
Foreign currency exchange rate fluctuations positively impacted revenue in the Greater China region by 3% in 2010. Revenue growth in the region was driven by the introduction of ageLOC Transformation during the second quarter of 2010, generating approximately $20 million in sales during a limited offering of this product in connection with our Greater China Regional Convention.
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Local currency revenue in Taiwan was up 11% in 2010 compared to 2009.  As discussed above, the growth was driven by the launch of ageLOC Transformation, which led to healthy growth in the number of active and executive distributors as well as revenue.  Active distributors in Taiwan increased 5% and executive distributors increased 1% compared to the prior-year period.

On a local currency basis, revenue in Mainland China increased 27% in 2010 compared to 2009.  Mainland China reported a 28% and 38% increase in our preferred customers and number of sales representatives, respectively, compared to the prior-year period.  Revenue and sales force growth in Mainland China were primarily the result of successful sales initiatives and excitement surrounding our ageLOC Transformation skin care system, which we introduced at the regional convention in the second quarter of 2010 and fully launched in Mainland China in the fourth quarter of 2010.  Strong sales of the ageLOC Edition Galvanic Spa System II also contributed to growt h in this market. We continue to focus our efforts on managing our sales force to ensure compliance with our policies and local regulations in this market.

Hong Kong local currency revenue was up 47% in 2010 compared to 2009 primarily as a result of the introduction of our ageLOC Transformation skin care system at the regional convention in the second quarter.   Approximately $17 million of revenue was generated from convention sales to distributors from outside of Hong Kong. Executive and active distributors in Hong Kong were down 2% and 5%, respectively, compared to 2009.

Americas.  The following table sets forth revenue for the Americas region and its principal markets (U.S. dollars in millions):

  2009  2010  Change 
          
United States                                       $218.6  $212.1     (3%) 
Canada                                        23.5   23.9     2% 
Latin America                                        18.8   14.0   (26%) 
Americas total                                       $260.9  $250.0     (4%) 
        Revenue in the United States declined 3% in 2010 compared to 2009. In the fourth quarter of 2010, U.S. revenue declined 23% compared to the same prior-year period. Approximately $17 million in sales at our global distributor convention held in the U.S. during the fourth quarter of 2009, and the introduction of our ageLOC Transformation skin care system in connection with the global convention created a difficult comparison for the fourth quarter of 2010. Excluding the impact of $11 million of 2009 global convention sales to non-U.S. based distributors, revenue in the U.S. would have been down 5% for the fourth quarter of 2010 and up 3% for the year compared to the same prior-year periods. Our recent grow th initiatives have had less of an impact on distributor productivity and active distributor growth in the U.S. than in many of our other markets. We currently expect continued softness in the U.S. for the first half of 2011, offset by growth in the second half of the year in connection with our global convention in October. Active distributors in the U.S. decreased 4% in 2010 and executive distributors increased 1% compared to the prior-year period.
On a local currency basis, revenue decreased by 7% in Canada and by 19% in Latin America in 2010 compared to 2009, respectively.  Revenue declines in these markets were primarily a result of decreased distributor activity.


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South Asia/Pacific.  The following table sets forth revenue for the South Asia/Pacific region and its principal markets (U.S. dollars in millions):

  2009  2010  Change 
          
Singapore/Malaysia/Brunei $49.2  $76.8   56% 
Thailand                                        38.8   56.7   46% 
Australia/New Zealand                                        14.2   21.7   53% 
Indonesia                                        10.7   15.5   45% 
Philippines                                        7.2   12.1   68% 
South Asia/Pacific total $120.1  $182.8   52% 

Foreign currency exchange rate fluctuations positively impacted revenue in South Asia/Pacific by 13% in 2010 compared to the same prior-year period.  Revenue growth was driven largely by strong sales and sponsoring activity in connection with the general launch of our ageLOC Transformation skin care system.  Continued interest in our TRA weight management products and ageLOC Edition Galvanic Spa System II also contributed to strong growth in this region.  Executive distributors in the region increased 33% while active distributors increa sed 18% compared to the prior year.

Europe.  The following table sets forth revenue for our Europe region (U.S. dollars in millions):

  2009  2010  Change 
          
Europe                                       $133.6  $150.2   12% 

Foreign currency exchange rate fluctuations negatively impacted revenue in Europe by 4% in 2010 compared to the prior year.  On a local currency basis, revenue in Europe grew by 16% in 2010 compared to 2009.  Growth in Europe was driven by sustained interest in our ageLOC anti-aging products and LifePak nutrition supplements.  We also began initial marketing activities in Ukraine during the fourth quarter of 2010.  Our active and executive distributor counts in our Europe region increased by 14% and 11%, respectively, in 2010 compared to 2009.

Gross profit

Gross profit as a percentage of revenue in 2010 increased to 82.3% compared to 81.7% in 2009.  The increase is a result of strong sales of our higher margin ageLOC products, and foreign currency benefits in 2010.  We anticipate that our gross profit as a percentage of revenue will remain at this level in 2011.

Selling expenses

Selling expenses remained relatively level as a percentage of revenue at 42.1% in 2010 compared to 42.0% in 2009.

As part of our compensation plan improvements, we increased our focus on distributor recognition. Accordingly, during 2010, the costs of certain incentive trips and other rewards earned by distributors, previously recorded as general and administrative expenses, have been reclassified as selling expenses. In order to provide a meaningful comparison, we have made this reclassification for both the current and prior-year periods.
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General and administrative expenses

General and administrative expenses decreased as a percentage of revenue to 26.1% in 2010 from 27.8% in 2009, primarily as a result of increased revenue and controlled expenses.

Restructuring charges

During 2009, we recorded restructuring charges of $10.7 million primarily related to transformation efforts in Japan designed to improve operational efficiencies and align organizationally in Japan with how we are organized globally in our other markets. There were no similar charges in 2010.

Other income (expense), net

Other income (expense), net was $9.4 million of expense in 2010 compared to $6.6 million of expense in 2009.  The increase in expense is due primarily to the impact of changes in foreign currency exchange rates.  Because it is impossible to predict foreign currency fluctuations, we cannot estimate the degree to which our other income expense will be impacted in the future.  Other income (expense), net also includes approximately $5.8 million and $6.9 million in interest expense during 2010 and 2009, respectively.

Provision for income taxes

Provision for income taxes increased to $71.6 million in 2010 from $51.3 million in 2009. The effective tax rate decreased to 34.5% in 2010 from 36.3% of pre-tax income in 2009.  The lower income tax rate was due to an increased benefit relating to the expiration of the statute of limitations in 2010 compared to 2009.  We anticipate our tax rate will return to approximately 36.5% in 2011.

Net income

As a result of the foregoing factors, net income increased to $136.1 million in 2010 from $89.8 million in 2009.

2009 Compared to 2008

Overview

Revenue in 2009 increased 6% to $1.33 billion from $1.25 billion in 2008.  The introduction of our ageLOC Transformation skin care system at our global distributor convention held in Los Angeles during the fourth quarter of 2009 contributed to a boost to revenue growth during this period.  Foreign currency exchange fluctuations did not materially impact on revenue in 2009 compared to 2008.  Revenue in 2009 was positively impacted by growth in all of our regions, driven largely by strong sales of our personal care products, including the Galvanic Spa System II with ageLOC GalvanicG alvanic Spa Gels and our new ageLOCTransformation skin care system, as well as successful promotions of other key products.  Despite improving trends in Japan, we continued to see declines in our local currency revenue in that market.

Earnings per share in 2009 increased to $1.40 compared to $1.02 in 2008 on a diluted basis. The increase in earnings iswas largely the result of increased revenue, as discussed above, and transformation initiatives we have executed over the lastprevious several years to transform and align our business and operate more efficiently.  Earnings per share in 2009 and 2008 were also impacted by:
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foreign currency transaction losses in 2008 of approximately $11.9 million (net of taxes of $6.5 million), or $.19 per share, as foreign currencies shifted dramatically during the year; and

restructuring charges in 2009 totaling $6.8 million (net of taxes of $3.9 million), or $.11 per share, relating to further transformation initiatives to reduce overhead, primarily in Japan.

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 Revenue

North Asia.  The following table sets forth revenue for the North Asia region and its principal markets (U.S. dollars in millions):

  2008  2009  Change 
          
Japan                                       $443.7  $461.9   4% 
South Korea                                        150.8   144.2   (4%) 
North Asia total                                       $594.5  $606.1   2% 

Foreign currency fluctuations positively impacted revenue by 3% in this region compared to the prior-year period.  Currency fluctuations positively impacted revenue in Japan by 10% and negatively impacted revenue in South Korea by 16% in 2009.  Our active and executive distributor counts decreased 10% and 5%, respectively, in Japan in 2009 compared to 2008. In South Korea, our active and executive distributor counts increased 18% and 20%, respectively, comparing 2009 to 2008.

Local currency revenue in Japan declined 6% in 2009 compared to 2008. We continueThe revenue decline was largely due to experience some weaknessthe difficult industry and regulatory conditions in this challenging market as evidenced by the declinespreviously discussed, which contributed to our decline in both our active and executive distributors. The direct selling environment in Japan continues to be very difficult as the industry has been in a decline for several years.  MostWe believe that most direct selling companies were seeingalso saw their businesses contract in this market.  Increased regulatory and media scrutiny of the industry continues to negatively impact the industry and our business.market in 2009. As a result of industry and regulatory challenges in this increased scrutiny,market, we continue to focusfocused on distributor compliance and havewere also been more cautious in both our corporate and our distributor’s marketing activities. Despite these challenges, we have experienced an improving trend in revenue comparisons for the last few quarters due largely to the implementation of distributor initiatives that have been successful in other markets as well as strong product promotions in the last-half of 2009.  The product promotions and distributor enthusiasm surrounding the launch of our ageLOC Transformation skin care system and new ageLOC Edition Galvanic Spa in the fourth quarter in particular contributed to stronger fourth quarter revenue.  Local currency revenue in Japan decreased 1% year-over-year in the fourth quarter.  Although we are encouraged by these trend improvementsquarter of 2009.
     In response to this regulatory environment and, as a result of increases in our Japan market, we believe that we may continuethe number of complaints to see modest local currency revenue declines during 2010 based on continued weakness in distributor numbers,consumer centers regarding the promotional natureactivities of some of our distributors, we increased our focus on distributor compliance and training.  Some of the revenue generatedactions we took to address activities of distributor groups that were having higher levels of complaints contributed to the declines in connection with the launch of our ageLOC products, and our anticipation that difficult regulatory conditions will continue throughout 2010.revenue.  We also engaged in less aggressive product promotions in 2008 than we had in 2007.

South Korea posted strong year-over-year local currency revenue growth of 12%.  This growth was fueled by strong distributor alignment behind our product and distributor initiatives, maintaining a vibrant sponsoring environment for our distributors and spurring significant growth in our active and executive distributors.  This revenue growth was more than offset by a weakening of the South Korean won during 2009. As the Korean won continues to fluctuate, it may positively or negatively impact our results.  We launched our ageLOC Transformation skincare system in South Korea during the first quarter of 2010, and believe this product will have a positive impact on revenue in 2010.

 Americas.  The following table sets forth revenue for the Americas region and its principal markets (U.S. dollars in millions):

  2008  2009  Change 
          
United States                                       $192.1  $218.6   14% 
Canada                                        16.2   23.5   45% 
Latin America                                        15.6   18.8   21% 
Americas total                                       $223.9  $260.9   17% 
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In 2009, we continued to experience strong growth in the United States, driven particularly by our highly demonstrable personal care products, including our Galvanic Spa System II with ageLOC Galvanic Spa Gels and our new ageLOC Transformation skin care system and ageLOC Edition Galvanic Spa System II.  Revenue in 2009 was positively impacted by approximately $11.0 million as a result of product sales and convention fee revenue from foreign distributors attending our biannual global convention in Los Angeles.  Active distributors in the United States decreased 3% and executive distributors increased 12% compared to the prior-year period.

Revenue increased by 45% in Canada and by 21% in Latin America in 2009 compared to 2008, respectively.  Revenue continued to be driven primarily by the success of our Galvanic Spa System II and ageLOC Galvanic Spa Gels in these markets. Our growth in Latin America is also attributed to our expansion into Colombia during the second quarter of 2009.

Greater China.  The following table sets forth revenue for the Greater China region and its principal markets (U.S. dollars in millions):

  2008  2009  Change 
          
Taiwan                                       $92.3  $91.7   1% 
China                                        65.3   71.1   9% 
Hong Kong                                        52.4   47.6   (9%) 
Greater China total                                       $210.0  $210.4   
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Foreign currency exchange rate fluctuations positively impacted revenue in the Greater China region by 1% in 2009.  Local currency revenue in Taiwan was up 4% in 2009 compared to 2008.  The executive distributor count in Taiwan was up 9% compared to the prior-year period, while the number of active distributors was up 12% when compared to the prior-year period.  In Taiwan, due to regulatory restrictions, we continue to bewere unable to market the Galvanic Spa System II, which hashad been a primary growth initiative in our other markets.

On a local currency basis, revenue in Mainland China increased 7% in 2009 compared to 2008.  Mainland China reported a 27% decline in our preferred customers compared to the prior-year period and a 9% increase in the number of sales representatives.  The year-over-year increase in revenue in Mainland China was the result of strong sales of the Galvanic Spa System II, which we fully launched in the first quarter of 2009, successful sales initiatives and the adoption of our revised business model.  We continue to focus our efforts on managing our sales force to ensure compliance with our policies and local regulations in this market.

Hong Kong local currency revenue was down 9% in 2009 compared to 2008 primarily as a result of a reduction in sales of products to sales employees in Mainland China who had been purchasing products in 2008 from Hong Kong that were not available in Mainland China such as our Galvanic Spa System II.  Executive distributors in Hong Kong were up 15% and the active distributors in Hong Kong were down 4% compared to 2008.

Europe Americas.  The following table sets forth revenue for our Europethe Americas region and its principal markets (U.S. dollars in millions):

  2008  2009  Change 
          
Europe                                       $111.6  $133.6   20% 



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  2008  2009  Change 
          
United States                                       $192.1  $218.6   14% 
Canada                                        16.2   23.5   45% 
Latin America                                        15.6   18.8   21% 
Americas total                                       $223.9  $260.9   17% 

Foreign currency exchange rate fluctuations negativelyIn 2009, we continued to experience strong growth in the United States, driven particularly by our highly demonstrable personal care products, including our Galvanic Spa System II with ageLOC Galvanic Spa Gels and our new ageLOC Transformation skin care system and ageLOC Edition Galvanic Spa System II.  Revenue in 2009 was positively impacted by approximately $11.0 million as a result of product sales and convention fee revenue from foreign distributors attending our biannual global convention in EuropeLos Angeles.  Active distributors in the United Sta tes decreased 3% and executive distributors increased 12% compared to the prior-year period.

Revenue increased by 6%45% in Canada and by 21% in Latin America in 2009 compared to 2008, respectively.  Revenue continued to be driven primarily by the prior year.  On a local currency basis, revenue in Europe grew by 26% in 2009 compared to 2008.  The strong growth in Europe was driven by strong sales force leadership and sustained interest insuccess of our Galvanic Spa System II and our products supported by the Pharmanex BioPhotonic ScannerageLOC Galvanic Spa Gels, particularly in Eastern Europe where we have recently expanded our business, as well asthese markets. Our growth in Russia and South Africa. WeLatin America is also began initial marketing activities in Turkeyattributed to our expansion into Colombia during the second quarter of 2009.  Our active and executive distributor counts in our Europe region increased by 12% and 16%, respectively, in 2009 compared to 2008.

South Asia/Pacific.  The following table sets forth revenue for the South Asia/Pacific region and its principal markets (U.S. dollars in millions):

  2008  2009  Change 
          
Singapore/Malaysia/Brunei $43.8  $49.2   12% 
Thailand                                        34.6   38.8   12% 
Australia/New Zealand                                        13.3   14.2     7% 
Indonesia                                        8.9   10.7   20% 
Philippines                                        7.0   7.2     3% 
South Asia/Pacific total $107.6  $120.1   12% 
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Foreign currency exchange rate fluctuations negatively impacted revenue in South Asia/Pacific by 5% in 2009 compared to the same prior-year period.  All of the markets in this region experienced growth.  The growth was driven largely by continued strong sales of our TRA family of weight loss products and our Galvanic Spa System II, as well as successful distributor leadership initiatives.  We also successfully launched enhancements to our sales compensation plan in these markets, which we believe helped contribute to increased distributor productivity.  Executive distributors in the region increased 16% while active distributors increased 9% compared to the prior year.

Europe.  The following table sets forth revenue for our Europe region (U.S. dollars in millions):

  2008  2009  Change 
          
Europe                                       $111.6  $133.6   20% 
Foreign currency exchange rate fluctuations negatively impacted revenue in Europe by 6% in 2009 compared to the prior year.  On a local currency basis, revenue in Europe grew by 26% in 2009 compared to 2008.  The strong growth in Europe was driven by strong sales force leadership and sustained interest in our Galvanic Spa System II and our products supported by the Pharmanex BioPhotonic Scanner, particularly in Eastern Europe where we had recently expanded our business, as well as growth in Russia and South Africa. We also began initial marketing activities in Turkey during the second quarter of 2009.  Our active and executive distributor counts in our Europe region increased by 12% and 16%, respectively, in 2009 compared to 2008.

Gross profit

Gross profit as a percentage of revenue in 2009 remained level with 2008 at 81.7%.  We anticipate that our gross profit as a percentage of revenue will increase slightly in 2010, based on improved margins on our ageLOC products and efforts to reduce other costs in our supply chain, including freight costs.

Selling expenses

Selling expenses decreased as a percentage of revenue to 41.4%42.0% in 2009 from 42.4%42.7% in 2008.  The decrease as a percentage of revenue was due primarily to modifications to our compensation plan to improve the alignment of our compensation plan incentives around more productive distributor activity. In 2010, we plan to begin includingFor both 2008 and 2009, the costs of certain incentive trips and other rewards earned by distributors, in the selling expense category, which will result in these expenses increasing slightlypreviously recorded as a percentage of revenue in 2010.  Previously, these expenses were recorded in general and administrative expenses, have been reclassified as selling expenses.

General and administrative expenses

General and administrative expenses decreased as a percentage of revenue to 28.4%27.8% in 2009 from 29.2%28.9% in 2008, primarily as a result of increased revenue and our transformation to better leverage our overhead costs as we grow our revenue. General and administrative expenses were also positively impacted by our transformation efforts to reduce our overhead and general and administration expenses in Japan.

 
 
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Restructuring charges

During 2009, we recorded restructuring charges of $10.7 million primarily related to transformation efforts in Japan designed to improve operational efficiencies and align organizationally in Japan with how we are organized globally in our other markets.

Other income (expense), net

Other income (expense), net was $6.6 million of expense in 2009 compared to $24.8 million of expense in 2008.  Of this 2008 amount, approximately $18.4 million relates to foreign currency transaction losses related to our yen-denominated debt as the Japanese yen strengthened from 111.45 at December 31, 2007 to 90.73 at December 31, 2008.  Because it is impossible to predict foreign currency fluctuations, we cannot estimate the degree to which our other income expense will be impacted in the future.  Other income (expense), net also includes approximately $6.9 million and $7.8 million in interest expense during 2009 and 2008, respectively.

Provision for income taxes

Provision for income taxes increased to $51.3 million in 2009 from $35.3 million in 2008. The effective tax rate increased to 36.3% in 2009 from 35.1% of pre-tax income in 2008.  The higher income tax rate was due to a reduced benefit relating to the expiration of the statute of limitations in 2009 compared to 2008.

Net income

As a result of the foregoing factors, net income increased to $89.8 million in 2009 from $65.3 million in 2008.

2008 Compared to 2007

Overview

Revenue in 2008 increased 8% to $1.25 billion from $1.16 billion in 2007, with foreign currency exchange fluctuations positively impacting revenue by 3% in 2008 compared to 2007.  Revenue in 2008 was positively impacted by growth in South Korea, Europe, the United States, and our South Asia markets.  We also saw declines in our business in Japan and China, which negatively impacted financial results.

Earnings per share in 2008 increased to $1.02 compared to $0.67 in 2007 on a diluted basis. The increase in earnings was primarily a result of our transformation initiatives to improve operational efficiencies as evidenced by the improvements in selling expenses and general and administrative expenses as a percentage of revenue and the increase in revenue.  Earnings per share in 2008 and 2007 were also impacted by:

foreign currency transaction losses in 2008 of approximately $11.9 million (net of taxes of $6.5 million), or $.19 per share, as foreign currencies shifted dramatically during the year;

restructuring charges in 2007 totaling $12.6 million (net of taxes of $7.2 million), or $0.20 per share, relating to our business transformation initiative to reduce overhead expenses and streamline operations; and
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the repurchase of approximately 4.1 million shares of our Class A common stock in 2007.

Revenue

North Asia.  The following table sets forth revenue for the North Asia region and its principal markets (U.S. dollars in millions):

  2007  2008  Change 
          
Japan                                       $443.7  $443.7    
South Korea                                        142.1   150.8   6% 
North Asia total                                       $585.8  $594.5   1% 

Foreign currency fluctuations positively impacted revenue by 5% in this region compared to the prior-year period.  Currency fluctuations were most significant during the last quarter of 2008, when the average Japanese yen rate strengthened 11% and the average Korean won rate weakened by 28%.  Our active and executive distributor counts decreased 10% and 12%, respectively, in Japan in 2008 compared to 2007. In South Korea, our active and executive distributor counts increased 19% and 13%, respectively, comparing 2008 to 2007.

Local currency revenue in Japan declined 12% in 2008 compared to 2007.  Weakness in our distributor numbers in this market as evidenced by the declines in both active and executive distributors contributed to this decline as well as the regulatory and industry challenges discussed above.  In response to this regulatory environment and, as a result of increases in the number of complaints to consumer centers regarding the activities of some of our distributors, we increased our focus on distributor compliance and training.  Some of the actions we took to address activities of distributor groups that were having higher levels of complaints contributed to the declines in our revenue.  We also engaged in less aggressive product promotions in 2008 than we had in 2007.

South Korea posted strong year-over-year local currency revenue growth of 24%.   This growth was fueled by strong growth in our active and executive distributors and successful product launches.

Americas.  The following table sets forth revenue for the Americas region and its principal markets (U.S. dollars in millions):

  2007  2008  Change 
          
United States                                       $167.8  $192.1   14% 
Canada                                        11.5   16.2   41% 
Latin America                                        9.0   15.6   73% 
Americas total                                       $188.3  $223.9   19% 

We experienced strong growth in the United States particularly in the personal care brand.  The revenue growth was driven by interest in our Galvanic Spa System II as well as complementary products such as Galvanic Spa Gels, Tru Face Essence Ultra and Tru Face Line Corrector, which provide highly demonstrable results and generate significant consumer interest.  In the fourth quarter, we launched our ageLOC Galvanic Spa Gels incorporating our innovative new ageLOC anti-aging technology.  Revenue in 2007 was positively impacted by approximately $5.0 million as a result of product and convention fee revenue from foreign distributors attending our biannual global convention in 2007.  Active distributors in the United States increased 4% and executive distributors increased 8% compared to the prior-year period.
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Revenue increased by 41% in Canada and by 73% in Latin America in 2008 compared to 2007, respectively.  The growth in Latin America was largely due to our opening of operations in Venezuela and strength in our Mexico market. Similar to the United States, revenue growth in Canada and Latin America was driven by the strong sales in our Nu Skin brand personal care products.

Greater China.  The following table sets forth revenue for the Greater China region and its principal markets (U.S. dollars in millions):

  2007  2008  Change 
          
Taiwan                                       $93.0  $92.3   (1%) 
China                                        66.5   65.3   (2%) 
Hong Kong                                        45.5   52.4   15% 
Greater China total                                       $205.0  $210.0     2% 

Foreign currency exchange rate fluctuations positively impacted revenue in the Greater China region by 5% in 2008.  On a local currency basis, revenue in Mainland China decreased 10% in 2008 compared to 2007.  Our revenue decline in Mainland China was primarily the result of a 25% decline in our preferred customers compared to the prior-year period and a 3% decline in the number of sales representatives.  Given the regulatory environment in China, we continued to be cautious in our promotions and the sales activities of our sales representatives.  At the end of 2007, we also adjusted our store strategy to focus our business around plaza stores in major cities, which resulted in the closure of nearly 70 of our smaller stores in this market.  In 2008, we opened new plaza stores in Shanghai and Guangzhou as part of this strategy.  Additionally, we modified our business model to engage sales promoters under a service contract as well as offer part-time employment.  These business model changes were made in order to allow us to provide a supplemental income opportunity to individuals who may not be interested in working full-time in this business as well as reduce our selling expenses, as the amount of social benefits, taxes and unemployment charges under this model will be lower.  While we believe that these adjustments to our store strategy and business model may have had a small negative impact on our revenue during the first part of the year as our sales representatives and preferred customers adapted to them, they significantly improved our profitability in this market during 2008 and 2009.

In the fourth quarter of 2008, we introduced the Galvanic Spa System II to a limited number of sales leaders in Mainland China.  The launch generated excitement among our sales force and helped to improve our revenue trend, with revenue declining only 1% in the fourth quarter.

Local currency revenue in Taiwan was down 5% in 2008 compared to 2007.  We believe that the decline in Taiwan was primarily attributed to regulatory restrictions that currently prevent us from marketing the Galvanic Spa System II in this market and a softening of sales of our weight loss products.  The executive distributor count in Taiwan was up 3% compared to the prior-year period, while the number of active distributors was down 13% when compared to the prior-year period.  Hong Kong local currency revenue was up 15% in 2008 compared to 2007, primarily as a result of the strength of our personal care initiatives.  Executive distributors in Hong Kong were down 5% and the active distributors in Hong Kong were up 1% compared to 2007.

Europe.  The following table sets forth revenue for our Europe region (U.S. dollars in millions):

  2007  2008  Change 
          
Europe                                       $77.2  $111.6   45% 



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Foreign currency exchange rate fluctuations positively impacted revenue in Europe by 9% in 2008 compared to the prior year.  On a local currency basis, revenue in Europe grew by 36% in 2008 compared to 2007.  The strong growth in Europe was primarily a result of distributor enthusiasm and strong interest in our Galvanic Spa System II and personal care business, as well as strong growth in our newer Eastern European markets.  We believe that strong alignment of distributor leaders behind our key initiatives, including the Galvanic Spa System II, has helped contribute to the distributor excitement and revenue growth.  In 2008, we also expanded our operations into the Czech Republic and South Africa.  Our active and executive distributor counts increased by 43% and 49%, respectively, in 2008 compared to 2007.

South Asia/Pacific.  The following table sets forth revenue for the South Asia/Pacific region and its principal markets (U.S. dollars in millions):

  2007  2008  Change 
          
Singapore/Malaysia/Brunei $39.3  $43.8   11% 
Thailand                                        32.3   34.6     7% 
Australia/New Zealand                                        15.8   13.3   (16%) 
Indonesia                                        8.8   8.9     1% 
Philippines                                        5.2   7.0   35% 
South Asia/Pacific total $101.4  $107.6     6% 

Foreign currency exchange rate fluctuations positively impacted revenue in South Asia/Pacific by 1% in 2008 compared to the same prior-year period.  All of the markets in this region experienced growth except for Australia/New Zealand.  The growth was fueled in part by continued success of our TRA family of weight loss products during the first part of the year and success of our Galvanic Spa System II.  The decline in Australia/New Zealand was largely related to a transition away from Photomax, which has not proven to be a strong, long-term business initiative for our distributors. Executive distributors in the region increased 14% while active distributors increased 1% compared to the prior year.

Gross profit

Gross profit as a percentage of revenue in 2008 decreased to 81.7% from 81.9% in 2007.  The decrease was due in part to a shift in our product mix as our Japan business, which historically has our strongest gross margins, represented a smaller percentage of our overall business. Gross margins were also impacted by the increase in sales of the Galvanic Spa System II, which has a slightly lower margin.

Selling expenses

Selling expenses decreased as a percentage of revenue to 42.4% in 2008 from 42.9% in 2007. The slight decrease as a percentage of revenue was due primarily to modifications to our compensation plan as discussed above.

General and administrative expenses

General and administrative expenses decreased as a percentage of revenue to 29.2% in 2008 from 31.2% in 2007.  The improvement relates to restructuring efforts to reduce general and administrative levels and improve efficiencies.


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Restructuring charges

During 2007, we recorded restructuring charges of $19.8 million relating to our efforts to simplify our operations in China and improve operational efficiencies in our corporate offices and reduce investments in unprofitable markets.  Approximately $13.9 million of these charges related to severance payments to terminated employees and approximately $5.9 million related to leasehold terminations and expenses related to the closure of our operations in Brazil in 2007.

Other income (expense), net

Other income (expense), net was $24.8 million of expense in 2008 compared to $2.4 million of expense in 2007.  Of this amount, approximately $18.4 million relates to foreign currency transaction losses related to our yen-denominated debt as the Japanese yen strengthened from 111.45 at December 31, 2007 to 90.73 at December 31, 2008.  In addition, we recorded foreign currency transaction losses with respect to our intercompany receivables and payables with certain of our international affiliates, including markets that are newly opened or have remained in a loss position since inception.  Generally, foreign currency transaction losses with these affiliates would be offset by gains related to the foreign currency transactions of our yen-based bank debt.  However, during 2008, the Japanese yen strengthened against the U.S. dollar while most foreign currencies weakened against the U.S. dollar.  Other income (expense), net also includes approximately $7.8 million in interest expense during 2008.

Provision for income taxes

Provision for income taxes increased to $35.3 million in 2008 from $24.6 million in 2007. The effective tax rate decreased to 35.1% from 35.9% of pre-tax income in 2007.  The lower tax rate was due primarily to the expiration of the statute of limitations in certain tax jurisdictions.  In connection with our reconciliation of deferred tax asset and liability accounts at year end, we identified accounting adjustments related to prior periods.  These adjustments were included in our provision for income taxes at 2007 year end and totaled approximately $0.1 million.

Net income

As a result of the foregoing factors, net income increased to $65.3 million in 2008 from $43.9 million in 2007.

Liquidity and Capital Resources

Historically, our principal uses of cash have included operating expenses, particularly selling expenses, and working capital (principally inventory purchases), as well as capital expenditures, stock repurchases, dividends, debt repayment, and the development of operations in new markets.  We have generally relied on cash flow from operations to fund operating activities, and we have at times incurred long-term debt in order to fund strategic transactions and stock repurchases.

We typically generate positive cash flow from operations due to favorable gross margins and the variable nature of selling expenses, which constitute a significant percentage of operating expenses.margins.  We generated $133.9$187.9 million in cash from operations in 20092010 compared to $103.3$133.9 million in 2008.2009. This increase in cash generated from operations is primarily due to the increase in revenue in 20092010 as well as increased profitability from our restructuring efforts.



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As of December 31, 2009,2010, working capital was $152.7$206.1 million compared to $124.0$152.7 million as of December 31, 2008.2009.  Our working capital increased primarily due to an increase in cash and cash equivalents.  Cash and cash equivalents at December 31, 20092010 were $158.0$230.3 million compared to $114.6$158.0 million at December 31, 2008.2009.  The increase in cash was primarily the result of the increase in our cash generated from operations in 2009.2010.

Capital expenditures in 20092010 totaled $20.2$53.8 million, and we anticipate capital expenditures of approximately $30 million to $35$65 million for 2010.2011. These capital expenditures in 2011 are primarily related to:
 
the build-out and upgrade of leasehold improvements in our various markets, including retail stores in China, as well as costs associated with building a new innovation center on our Provo campus.
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purchases of computer systems and software, including equipment and development costs;

the build-out and upgrade of leasehold improvements in our various markets, including retail stores in China, as well as costs associated withChina;

the building of a new warehouse in South Korea;
real estate acquisitions and initial development work related to the building of a new innovation center on our Provo, campus.Utah campus; and

acquisition of our previously leased corporate headquarters buildings and distribution center in Provo, Utah.
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We currently have debt pursuant to various credit facilities and other borrowings.  The following table summarizes these debt arrangements as of December 31, 2009:2010:

Facility or
  Arrangement(1)
 
Original
Principal Amount
 
Balance as of
December 31, 20092010(2)
 Interest Rate Repayment terms
         
2000 Japanese yen-denominated notes9.7 billion yen1.4 billion yen ($14.9 million as of December 31, 2009)3.0%Notes due October 2010, with annual principal payments that began in October 2004.
2003 $205.0 million multi-currency uncommitted shelf facility:       
         
U.S. dollar
denominated:
 
$50.040.0 million
 
$10.034.3 million
 4.5%
6.2%
 Notes due April 2010July 2016 with annual principal payments that began in April 2006.July 2010.
         
  
$40.020.0 million
 
$40.020.0 million
 
6.2%
Notes due July 2016 with annual principal payments beginning July 2010.
$20.0 million$20.0 million6.2%
 Notes due January 2017 with annual principal payments beginningthat began in January 2011.
         
Japanese yen
denominated:
 3.1 billion yen 2.21.8 billion yen ($23.922.0 million as of December 31, 2009)2010) 
1.7%
 Notes due April 2014, with annual principal payments that began in April 2008.
         
  2.3 billion yen 2.3 billion yen ($24.427.9 million as of December 31, 2009)2010) 
2.6%
 Notes due September 2017, with annual principal payments beginning September 2011.
         
  2.2 billion yen 2.2 billion yen ($23.326.7 million as of December 31, 2009)2010) 
3.3%
 Notes due January 2017, with annual principal payments beginningthat began in January 2011.
 
2010 committed loan:
U.S. dollar
denominated:
$30.0 million$30.0 millionVariable 30 day: 1.26%Amortizes at $1.5 million per quarter
         
2004 $25.0 million revolving credit facility N/A None N/A 
Credit facility expires May 2010.      
         
2009 $100.0 million uncommitted muliti-currencymulti-currency shelf facility
N/ANone N/A  None N/A

 
 
 
 
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(1)Each of the credit facilities and arrangements listed in the table are secured by guarantees issued by our material domestic subsidiaries and by pledges of 65% of the outstanding stock of our material foreign subsidiaries. The 2010 committed loan is also secured by deeds of trust with respect to our corporate headquarters and distribution center in Provo, Utah.

(2)The current portion of our long-term debt (i.e. becoming due in the next 12 months) includes $14.9 million of the balance on our 2000 Japanese yen-denominated notes, $4.8$13.3 million of the balance of our 2005 Japanese yen-denominated notes and $15.7debt under the 2003 multi-currency uncommitted shelf facility, $8.6 million of the balance on our U.S. dollar denominated debt under the 2003 multi-currency uncommitted shelf facility.facility and $6.0 million of our 2010 committed loan.


Our board of directors has approved a stock repurchase program authorizing us to repurchase our outstanding shares of Class A common stock on the open market or in private transactions.  The repurchases are used primarily forto offset dilution from our equity incentive plans and for strategic initiatives. On November 2, 2007, our board of directors authorized an increase of $100 million to our ongoing share repurchase authorization. During the year ended December 31, 2009,2010, we repurchased approximately 1.22.2 million shares of Class A common stock under this program for approximately $58.5 million. In June 2010, our board of directors authorized an aggregateincrease of $150.0 million in the amount of approximately $21.1 million.available under our ongoing stock repurchase program.  At December 31, 2009, approximately $62.52010, $153.6 million was still available for repurchases under the stock repurchase program.

During each quarter of 2009,2010, our board of directors declared cash dividends of $0.115 per share on our Class A common stock.stock of $0.125 per share.  These quarterly cash dividends totaled approximately $29.0$31.2 million and were paid during 20092010 to stockholders of record in 2009.  In February 2010, the2010. The board of directors declared ahas approved an increased quarterly cash dividend of $0.135 per share of Class A common stock to be paid on March 16, 2011, to stockholders of record on February 25, 2011. Annually, this would increase the dividend to $0.54 from $0.50 in March 2010 of $0.125 per share for Class A common stock.the prior year. Currently, we anticipate that our board of directors will continue to declare quarterly cash dividends and that the cash flows from operations will be sufficient to fund our future dividend payments.  However, the continued declaration of dividends isi s subject to the discretion of our board of directors and will depend upon various factors, including our net earnings, financial condition, cash requirements, future prospects and other factors deemed relevant by our board of directors.

We believe we have sufficient liquidity to be able to meet our obligations on both a short- and long-term basis.  We currently believe that existing cash balances, future cash flows from operations and existing lines of credit will be adequate to fund our cash needs on both a short- and long-term basis.  The majority of our historical expenses have been variable in nature and as such, a potential reduction in the level of revenue would reduce our cash flow needs.  In the event that our current cash balances, future cash flow from operations and current lines of credit are not sufficient to meet our obligations or strategic needs, we would consider raising additional funds in the debt or equity markets or restructuring our current debt obligations.  Additionally,Ad ditionally, we would consider realigning our strategic plans, including a reduction in capital spending, stock repurchases or dividend payments.
 

 

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Contractual Obligations and Contingencies

      The following table sets forth payments due by period for fixed contractual obligations as of December 31, 20092010 (U.S. dollars in thousands):

 Total  2010   2011-2012   2013-2014  Thereafter  Total  2011   2012-2013   2014-2015  Thereafter 
                                  
Long-term debt obligations $156,519  $35,400  $40,342  $40,342  $40,435  $160,878  $27,865  $67,730  $38,242  $27,041 
Capital lease obligations                
Operating lease obligations(1)
  63,266   18,617   25,804   18,337   508 
Operating lease obligations  61,931   15,073   26,069   20,631   158 
Purchase obligations   127,201   74,426   46,747   5,885   143   111,942   68,351   22,319   20,161   1,111 
Other long-term liabilities reflected
on the balance sheet(2)
    —     —    —     —    — 
Related party payable   16,995   16,995          
Other long-term liabilities reflected
on the balance sheet(1)
    —     —    —     —    — 
Total  $346,986  $128,443  $112,893  $64,564  $41,086  $351,746  $128,284  $116,118  $79,034  $28,310 


(1)Operating leases include corporate office and warehouse space with two entities that are owned by certain officers and directors of our company who are also founding shareholders.  Total payments under these leases were $3.8 million for the year ended December 31, 2009 with remaining long-term obligations under these leases of $6.6 million.

(2)Other long-term liabilities reflected on the balance sheet of $66.4$71.5 million primarily consisting of long-term tax related balances, in which the timing of the commitments is uncertain.


Due to the international nature of our business, we are subject from time to time to reviews and audits by the foreign taxing authorities of the various jurisdictions in which we conduct business throughout the world.  As previously reported, weWe are currently involved in litigationtwo separate disputes with the customs authorities in Japan with respect to duty assessments on several of our Pharmanex nutritional products totaling approximately 5.3 billion Japanese yen as of December 31, 2010 (approximately $65.3 million), net of any recovery of consumption taxes. We also recently were notified that we are likely to receive an additional assessment of 0.6 billion Japanese yen (approximately $7.7 million) related to the Ministry of Finance with respectsecond dispute.

The first dispute relates to additional customs assessments made by Yokohama Customs for the period of October 2002 through July 2005. The aggregate amount of thosethese additional assessments is yen 2.7 billion Japanese yen (approximately $29.0$33.2 million as of December 31, 2009)2010), net of any recovery of consumption taxes.  The dispute relates to whether we used the proper valuation method for these products in determining the applicable customs duties.  The primary legal issue in the case is whether the relevant import transaction is a sale between our third party manufacturers and our Japan subsidiary, or a sale between our US subsidiary and our Japan subsidiary. In 1999, we worked with the Yokohama Customs authorities to restructure the form of the relevant transactions in order to have the import transaction be a sale between our third party manufacturers and our Japan subsidiary, and thus have the duties assessed on the price paid to our third party manufacturers. With the input and guidance of the Yokohama Customs authorities, we restructured the form of the transaction and the agreements between the relevant parties based on these discussions so that our US subsidiary would be acting on behalf of our Japan subsidiary with respect to the purchase of these products rather than as a buyer/seller. Our Japan subsidiary entered into a Memorandum of Understanding with each of our third party manufacturers of the relevant products, which provided that our Japan subsidiary was the purchaser of the products and that our US subsidiary was acting for and on behalf of our Japan subsidiary with respect to these products. Our Japan subsidiary also entered into a Memorandum of Understanding with our US subsidiary documenting the same agency relationship. We believe that these legal documents establish that our US subsidiary was acting as an agent and not buyer and seller of the relevant products. The additional assessment of duties by Yokohama Customs was based on its re-characterization of the transaction as a sale between our US subsidiary and our Japan subsidiary for custom law purposes despite the legal form of the transaction. We do not believe the legal documentation supports the re-characterization of these transactions. Yokohama Customs has raised several issues to support its re-characterization, including the fact that we have treated the relevant transaction as a sale between our US subsidiary and Japan subsidiary for income tax purposes. However, we believe that the relevant income tax and transfer pricing rules and regulations apply different standards and are not relevant to the customs issue.  Because we believe that the legal documentation for these transactions support our position, we filed a complaint in the Tokyo District Court Civil Action Section in December 2006 to have the Ministry of Finance’s affirmatio n of the additional assessments reversed. The final hearing on this matter was held on February 1, 2011 and the court indicated it would issue a decision on this case on March 25, 2011. Either party has the right to appeal this decision.  If we receive an adverse decision in this case, we may be required to record an expense for the full amount of the disputed assessments, or $33.2 million.
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The second dispute relates to additional customs assessments made by Yokohama Customs for the period of October 2006 through November 2008 in connection with an audit in 2009, as well as the disputed portion of our current import duty rate we have been required to pay or hold in bond, and have paid under protest, since October of 2009. The aggregate amount of these additional assessments and disputed duties is 2.6 billion Japanese yen as of December 31, 2010 (approximately $32.1 million), net of any recovery of consumption taxes.  We believewere also recently notified that we are likely to be assessed an additional 0.6 billion Japanese yen (approximately $7.7 million), net of any recovery of consumption taxes based on an audit of the documentation and legal analysis support our position andperiod of November 2008 through September 2009. With this assessment, we have taken actionbeen required to pay or hold in the court system in Japanbond amounts for all periods from October 2006 to overturn these assessments. The litigation on this matter is ongoingpresent and we believe the court will likely decide this matter in the next year. If we receive a decision that is unfavorable, we may appeal the decision, however, weadditional assessments related to any prior period would likely be required to take a charge to our earnings for the amount assessed.

barred by applicable statutes of limitations. In July 2005, we changed our operating structure in Japan and believed that these changes would eliminate further valuation disputes with Yokohama Customs as the new structure eliminated the issues that were the basis of the litigation and valuation disputes.in the first dispute (i.e., whether our US subsidiary was acting as an agent for our Japan subsidiary or was acting as the seller). However, in October 2009 we received notice from Yokohama Customs authorities that they were assessing additional duties, penalties and interest for the period of October 2006 through November 2008 following an audit. The total amount of such assessments is yen 1.5 billion Japanese (approximately $17.5 million as of December 31, 2009), net of any recovery of consumption taxes.based on their view that we were not utilizing the proper valuation method.  The basis for such additional assessment is different from and unrelated to, the issues that are being litigated in the current litigation withfirst dispute. The issue in this second case is whether a US entit y utilizing a commissionaire agent in Japan to import its products can use the Ministry of Finance.manufacturer’s invoice or must use another valuation method, and, if an alternative method must be used, what the allowable deductions would be in determining the proper valuation.  Following our review of the assessments and after consulting with our legal and customs advisors, we strongly believe that the additional assessments are improper and are not supported by any legal or factual basis.applicable customs laws. We filed letters of protest with Yokohama Customs, which were rejected.  We plan to appealhave appealed the matter to the Ministry of Finance in Japan.  To the extent that we are unsuccessful in recovering the amounts assessed and paid, we will be required to take a corresponding charge to our earnings.

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In addition, we are currently being required to paypost a higher rate ofbond or make a deposit equal to the difference between our declared duties and the amount the customs authorities have determined we should be paying on all current imports, which we are similarly disputing.imports.  Because we believe that the higher rate being assesseddetermined by the customs authorities is an improper application of the regulations, we are currently planning on only expensinge xpensing the portion of the duties we believe is supported under applicable customs law, and recording the additional deposit or payment as a receivable onwithin long-term assets in our books.consolidated financial statements. To the extent that we ares unsuccessful in recovering the amounts assessed and paid or held in bond, we will likely be required to record an expense for the full amount of the disputed assessments, or $32.1 million as of December 31, 2010.

Seasonality and Cyclicality

In addition to general economic factors, we are impacted by seasonal factors and trends such as major cultural events and vacation patterns.  For example, most Asian markets celebrate their respective local New Year in the first quarter, which generally has a negative impact on that quarter.  We believe that direct selling in Japan, the United States and Europe is also generally negatively impacted during the third quarter, when many individuals, including our distributors, traditionally take vacations.

We have experienced rapid revenue growth in certain new markets following commencement of operations.  This initial rapid growth has often been followed by a short period of stable or declining revenue, then followed by renewed growth fueled by product introductions, an increase in the number of active distributors and increased distributor productivity.  The contraction following initial rapid growth has been more pronounced in certain new markets, due to other factors such as business or economic conditions or distributor distractions outside the market.
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Distributor Information

The following table provides information concerning the number of active and executive distributors as of the dates indicated.  Active distributors are those distributors and preferred customers who were resident in the countries in which we operated and purchased products for resale or personal consumption directly from us during the three months ended as of the date indicated.  Executive distributors are active distributors who have achieved required monthly personal and group sales volumes as well as sales representatives in China who have completed a qualification process.

As of  December 31, 2007 As of December 31, 2008 As of December 31, 2009  As of  December 31, 2008 As of December 31, 2009 As of December 31, 2010
Active Executive Active Executive Active ExecutiveActive Executive Active Executive Active Executive
                      
North Asia     335,000       14,845     326,000       13,937     319,000       14,144    326,000       13,937     319,000       14,144     329,000       14,687
Greater China
    115,000         6,323     106,000         6,938     118,000         8,015
Americas
    158,000         4,588     171,000         4,876     171,000         5,522    171,000         4,876     171,000         5,522     161,000         5,305
Greater China
    138,000         6,389     115,000         6,323     106,000         6,938
South Asia/Pacific      66,000         2,541       71,000         2,950       84,000         3,930
Europe
      59,000         1,957       83,000         2,911       94,000         3,385      83,000         2,911       94,000         3,385     107,000         3,739
South Asia/Pacific      65,000         2,223       66,000         2,541       71,000         2,950
Total
    755,000       30,002     761,000       30,588     761,000       32,939    761,000       30,588     761,000       32,939     799,000       35,676


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Quarterly Results

The following table sets forth selected unaudited quarterly data for the periods shown (U.S. dollars in millions, except per share amounts):

 2008  2009 2009 2010
 
1st
Quarter
  
2nd
Quarter
  
3rd
Quarter
  
4th
Quarter
  
1st
Quarter
  
2nd
Quarter
  
3rd
Quarter
  
4th
Quarter
 
1st
Quarter
2nd
Quarter
3rd
Quarter
4th
Quarter
 
1st
Quarter
2nd
Quarter
3rd
Quarter
4th
Quarter
                           
Revenue  $298.1  $321.7  $310.3  $317.6  $296.2  $322.6  $334.2  $378.1 $  296.2 $  322.6$   334.2$   378.1 $  364.1 $  388.4 $  383.6$   401.2
Gross profit   243.9   262.4   253.3   259.4   242.4   261.9   272.1   311.0     242.4     261.9     272.1     311.0     299.3     320.4     314.8     330.3
Operating income  27.4   28.9   30.3   38.8   20.2   34.4   40.9   52.2       20.2       34.4       40.9       52.2       46.1       59.2       52.9       58.9
Net income   13.5   20.6   16.8   14.5   11.8   22.1   25.6   30.3       11.8       22.1       25.6       30.3       31.0       32.4       35.3       37.3
Net income per share:                                   
Basic   0.21   0.32   0.26   0.23   0.19   0.35   0.41   0.48       0.19       0.35       0.41       0.48       0.50       0.51       0.57       0.60
Diluted   0.21   0.32   0.26   0.23   0.19   0.35   0.40   0.47       0.19       0.35       0.40       0.47       0.48       0.50       0.55       0.58


Recent Accounting Pronouncements

In June 2009,January 2010, the Financial Accounting Standards Board (the "FASB") votedissued guidance to approveamend the FASB Accounting Standards Codification ("Codification") asdisclosure requirements related to recurring and nonrecurring fair value measurements.  The guidance requires new disclosures on the single sourcetransfers of authoritative nongovernmental U.S. generally accepted accounting principles. The Codification was effectiveassets and liabilities between Level 1 (quoted prices in active market for us commencing July 1, 2009. The FASB Codification does not change U.S. generally accepted accounting principles, but combines all authoritative standards into a comprehensive online database.

Effective January 1, 2009, we adoptedidentical assets or liabilities) and Level 2 (significant other observable inputs) of the fair value measurement provisions as required byhierarchy, including the Fair Value Measurementsreasons and Disclosures Topicthe timing of Codification, as it relates to non-recurring, nonfinancialthe transfers.  Additionally, the guidance requires a roll forward of activities on purchases, sales, issuance, and settlements of the assets and liabilities.liabilities measured using significant unobservable inputs (Level 3 fair value measurements).  The adoptionguidance became effective for our reporting period beginning January 3, 2010, except for the disclosure on the roll f orward activities for Level 3 fair value measurements, which will become effective our reporting period beginning January 1, 2011.   Adoption of these provisions didthis new guidance will not have ana material impact on our Consolidated Financial Statements.

Effective January 1, 2009, we adopted the provisions relating to the accounting for business combinations as required by the Business Combinations Topic of the Codification. These provisions will impact our financial statements both on the acquisition date and in subsequent periods and will be applied prospectively. The impact of adopting these provisions will depend on the nature and terms of future acquisitions.

Effective January 1, 2009, we adopted the provisions for the accounting and reporting of noncontrolling interests in a subsidiary inunaudited condensed consolidated financial statements as required by the Consolidations Topic of the Codification. These provisions recharacterize minority interests as noncontrolling interests and require noncontrolling interests to be classified as a component of shareholders’ equity. These provisions require retroactive adoption of the presentation and disclosure requirements for existing minority interests. The adoption of these provisions had no impact on our consolidated results of operations or financial condition.

Effective January 1, 2009, we adopted enhanced disclosures about how and why we use derivative instruments, how they are accounted for, and how they affect our financial performance as required by the Derivatives and Hedging Topic of the Codification. The enhanced disclosures had no impact on our financial condition, results of operations or cash flows.
Effective June 30, 2009, we adopted the subsequent event provisions of the Codification. These provisions provide guidance on management’s assessment of subsequent events. The adoption of these provisions did not have an impact on our Consolidated Financial Statements.

statements.
 
 
 
 
-65-- 68 -


During the first quarter of 2010, we adopted new accounting guidance issued by the Financial Accounting Standards Board ("FASB") related to transfers of financial assets.  This guidance modifies the requirements for derecognizing financial assets from a transferor's balance sheet and requires additional disclosures about transfers of financial assets and any continuing involvement by the transferor.  The new guidance did not have a significant impact on our operating results, financial condition or disclosures.

In October 2009, the FASB issued amendments to the criteria for separating consideration in multiple-deliverable arrangements.  These amendments will establish a selling price hierarchy for determining the selling price of a deliverable.  The amendments will require that a vendor determine its best estimate of selling price in a manner that is consistent with that used to determine the price to sell the deliverable on a standalone basis.  These amendments will eliminate the residual method of allocation and require that arrangement consideration be allocated at the inception of the arrangement to all deliverables using the relative selling price method.  These amendments will expand disclosures related to vendor’s multiple-deliverable revenue arrangements.  These amendments will be effective for our fiscal 2011 year end.  We are currently evaluating the impact these amendments will have on our consolidated financial statements and disclosures.

TABLE OF CONTENTSIn June 2009, the FASB amended the consolidation accounting guidance. Effective January 1, 2010, we are required to qualitatively assess the determination of our being the primary beneficiary (“consolidator”) of a variable interest entity (“VIE”) on whether we (1) have the power to direct matters that most significantly impact the activities of the VIE, and (2) have the obligation to absorb losses or the right to receive benefits of the VIE that could potentially be significant to the VIE. It also requires an ongoing reconsideration of the primary beneficiary and amends events that trigger a reassessment of whether an entity is a VIE. The new model is applicable to all new and existing VIEs. The adoption of this new guidance on January 1, 2010, had no impact on our c onsolidated financial position or results of operation.

In June 2009, the FASB amended the accounting guidance for determining whether a transfer of a financial asset qualifies for sale accounting. The amended guidance also provided four broad disclosure objectives designed to provide users of the financial statements with an understanding of:

•       the transferor’s continuing involvement with the transferred assets;
 
•       the nature of any restrictions on the transferor’s assets that relate to a transferred financial asset, including the carrying amount of those assets;
•        how servicing assets and servicing liabilities are reported by the transferor; and

•       how a transfer of financial assets affects the company’s balance sheet, earnings and cash flows.
 
The prospective adoption of this guidance to new transfers of financial assets beginning January 1, 2010, had no impact on our consolidated financial position or results of operation.
 

Currency Risk and Exchange Rate Information

A majority of our revenue and many of our expenses are recognized outside of the United States, except for inventory purchases, which are primarily transacted in U.S. dollars from vendors in the United States.  The local currency of each of our Subsidiaries’ primary markets is considered the functional currency.  All revenue and expenses are translated at weighted-average exchange rates for the periods reported.  Therefore, our reported revenue and earnings will be positively impacted by a weakening of the U.S. dollar and will be negatively impacted by a strengthening of the U.S. dollar.  Given the large portion of our business derived from Japan, any weakening of the yen negatively impacts reported revenue and profits, whereas a strengthening ofo f the yen positively impacts our reported revenue and profits.  Given the uncertainty of exchange rate fluctuations, it is difficult to predict the effect of these fluctuations on our future business, product pricing and results of operation or financial condition. However, based on current exchange rate levels, we currently anticipate that foreign currency fluctuations will have a negativepositive impact on reported revenue in 2010.2011.
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We may seek to reduce our exposure to fluctuations in foreign currency exchange rates through the use of foreign currency exchange contracts, through intercompany loans of foreign currency and through our Japanese yen-denominated debt.  We do not use derivative financial instruments for trading or speculative purposes.  We regularly monitor our foreign currency risks and periodically take measures to reduce the impact of foreign exchange fluctuations on our operating results.  At December 31, 2010, we held forward contracts designated as foreign currency cash flow hedges with notional amounts totaling approximately $22.2 million to cash flow hedges for forecasted foreign-currency-denominated intercompany transactions.  At December 31, 2009, we held forwardfo rward contracts designated as foreign currency cash flow hedges with notional amounts totaling approximately $3.0 million to hedge forecasted foreign-currency-denominated intercompany transactions.  AtBecause of our foreign exchange contracts at December 31, 2008, we did2010, the impact of a 10% appreciation or 10% depreciation of the U.S. dollar against the Japanese yen would not hold any forward contracts designated asrepresent a material potential loss in fair value, earnings or cash flows against these contracts. This potential loss does not consider the underlying foreign currency cash flow hedges.transaction or translation exposures to which we are subject.

Following are the weighted-average currency exchange rates of U.S. $1 into local currency for each of our international or foreign markets in which revenue exceeded U.S. $5.0 million for at least one of the quarters listed:

 2008    2009 2009   2010
 
1st Quarter
 
2nd Quarter
 
3rd Quarter
 
4th Quarter
  
1st Quarter
 
2nd Quarter
 
3rd Quarter
 
4th Quarter
  
1st
Quarter
2nd
Quarter
3rd
Quarter
4th
Quarter
 
1st
Quarter
2nd
Quarter
3rd
 Quarter
4th
Quarter
                   
Japan(1)
  105.0  104.6  107.6  95.7 93.6  97.3  93.5  89.9          93.6         97.3         93.5         89.9          90.6         92.0         85.7         82.6
Taiwan.
  31.5  30.4  31.2  33.0 34.0  33.1  32.8  32.3
Taiwan          34.0         33.1         32.8         32.3          31.9         31.8         31.9         30.3
Hong Kong
  7.8  7.8  7.8  7.8 7.8  7.8  7.8  7.8            7.8            7.8
South Korea
  956.4  1,017.3  1,063.1  1,360.6 1,418.4  1,282.8  1,237.3  1,167.4     1,418.4    1,282.8    1,237.3    1,167.4     1,142.0    1,163.2    1,182.3    1,133.5
Malaysia
  3.2  3.2  3.3  3.6 3.6  3.5  3.5  3.4            3.6           3.5           3.4            3.4           3.2           3.1
Thailand
  31.0  32.3  33.9  34.9 35.3  34.7  34.0  33.3          35.3         34.7         34.0         33.3          32.9         32.4         31.6         30.0
China
  7.2  7.0  6.8  6.8 6.8  6.8  6.8  6.8            6.8            6.8           6.7
Singapore
  1.4  1.4  1.4  1.5 1.5  1.5  1.4  1.4            1.5           1.4            1.4           1.3
Canada
  1.0  1.0  1.0  1.2 1.2  1.2  1.1  1.1           1.2           1.1          1.1            1.0          1.0


(1)As of February 12, 2010,1, 2011, the exchange rate of U.S. $1 into the Japanese yen was approximately­­ 89.99.81.35.

 
 


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Note Regarding Forward-Looking Statements

With the exception of historical facts, the statements contained in Management’s Discussion and Analysis of Financial Condition and Results of Operations are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 which reflect our current expectations and beliefs regarding our future results of operations, performance and achievements.  These statements are subject to risks and uncertainties and are based upon assumptions and beliefs that may not materialize.  These forward-looking statements include, but are not limited to, statements concerning:
our plans and expectations regarding our initiatives, strategies, development and launch of new products, and other innovation efforts;
our expectations and beliefs regarding government regulations of our industry and our ability to comply with such regulations;
our expectations and beliefs regarding our distributors and our compensation plan; and
• our expectation that we will spend approximately $30 million to $35 million for capital expenditures during 2010;
• our expectation and plans regarding conventions;
• our expectations regarding gross profit and selling expenses;
• our anticipation that our board of directors will continue to declare quarterly cash dividends and that the cash flows from operations will be sufficient to fund our future dividend payments;

• our belief that we have appropriately provided for income taxes for all years;

• our belief that we have sufficient liquidity to be able to meet our obligations on both a short- and long-term basis and that existing cash balances together with future cash flows from operations and existing lines of credit will be adequate to fund our cash needs; and
• our beliefs regarding our Japan customs matter; and
• our expectations regarding the effect of foreign currency fluctuations.
In addition, when used in this report, the words or phrases “will likely result,” “expect,” “anticipate,” “will continue,” “intend,” “plan,” “believe” and similar expressions are intended to help identify forward-looking statements.

We wish to caution readers that our operating results are subject to various risks and uncertainties that could cause our actual results and outcomes to differ materially from those discussed or anticipated.  Reference is made to the risks and uncertainties described below and factors described herein in “Item 1A. - Risk Factors” (which contains a more detailed discussion of the risks and uncertainties related to our business).  We also wish to advise readers not to place any undue reliance on the forward-looking statements contained in this report, which reflect our beliefs and expectations only as of the date of this report.  We assume no obligation to update or revise these forward-looking statements to reflect new events or circumstances or any changes in our beliefs or expectations, except as required by law.  Some of the risks and uncertainties that might cause actual results to differ from those anticipated include, but are not limited to, the following:
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(a) Global economic conditions continue to be challenging.  Although there are signs of economic recovery, it is not possible for us to predict the extent and timing of any improvement in global economic conditions.  Even with continued growth in many of our markets during this period, the economic downturn could adversely impact our business in the future by causing a decline in demand for our products, particularly if the economic conditions are prolonged or worsen. In addition, such economic conditions may adversely impact access to capital for us and our suppliers, may decrease our distributors' ability to obtain or maintain credit cards, and may otherwise adversely impact our operations and overall financial condition.

(b) Due to the international nature of our business, we are exposed to the fluctuations of numerous currencies. We purchase inventory primarily in the United States in U.S. dollars. In preparing our financial statements, we translate revenue and expenses in our markets outside the United States from their local currencies into U.S. dollars using weighted average exchange rates. Our results could be negatively impacted if the U.S. dollar strengthens relative to these currencies.

(c) We have experienced revenue declines in Japan over the last several years and continue to face challenges in this market. If we are unable to renew growth in this market our results could be harmed. Factors that could impact our results in the market include:

•  continued or increased levels of regulatory and media scrutiny and any regulatory actions taken by regulators, or any adoption of more restrictive regulations, in response to such scrutiny;

•  any weakening of the Japanese yen;

•  regulatory constraints with respect to the claims we can make regarding the efficacy of products and tools, which could limit our ability to effectively market them;

•  risks that the new initiatives we are implementing in Japan, which are patterned after successful initiatives implemented in other markets, will not have the same level of success in Japan, may not generate renewed growth or increased productivity among our distributors, and may cost more or require more time to implement than we have anticipated;

•  inappropriate activities by our distributors and any resulting regulatory actions;

•  any weakness in the economy or consumer confidence; and

•  increased competitive pressures from other direct selling companies and their distributors who actively seek to solicit our distributors to join their businesses.

(d) Distributor activities that violate applicable laws or regulations could result in government or third party actions against us.  We continue to experience a high level of general inquiries regarding our company and complaints to consumer protection centers in Japan and have taken steps to try to resolve these issues including providing additional training to our distributors and restructuring our compliance group in Japan.  We have seen improvements in some prefectures, but not in others.  In 2009, we received one written and one oral warning from Consumer Centers in two prefectures raising concerns about our distributor training and number of general inquiries and complaints.  We are implementing additional steps to reinforce our distributor education and training in Japan to help address these concerns.    Japan is currently implementing a national organization of consumer protection centers, which may increase scrutiny of our business and industry.
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(e) Our operations in China are subject to significant regulatory scrutiny, and we have experienced challenges in the past, including interruption of sales activities at certain stores and fines being paid in some cases. Even though we have obtained direct selling licenses in a limited number of provinces, government regulators continue to scrutinize our activities and the activities of our employed sales representatives, contractual sales promoters and direct sellers to monitor our compliance with applicable regulations as we integrate direct selling into our business model. Any determination that our operations or activities, or the activities of our employed sales representatives, contractual sales promoters or direct sellers, are not in compliance with applicable regulations, could result in the imposition of substantial fines, extended interruptions of business, termination of necessary licenses and permits, including our direct selling licenses, or restrictions on our ability to open new stores or obtain approvals for service centers or expand into new locations, all of which could harm our business.

(f) The direct selling regulations in China are restrictive and there continues to be some confusion and uncertainty as to the meaning of the regulations and the specific types of restrictions and requirements imposed under them. It is also difficult to predict how regulators will interpret and enforce these regulations. Our business and our growth prospects may be harmed if Chinese regulators interpret the anti-pyramiding regulations or direct selling regulations in such a manner that our current method of conducting business through the use of employed sales representatives, contractual sales promoters and direct sellers violates these regulations. In particular, our business would be harmed by any determination that our current method of compensating our employed sales representatives and contractual sales promoters, including our use of the sales productivity of an individual and the group of individuals whom he or she trains and supervises in establishing salary and compensation, violates the restriction on multi-level compensation under the rules. Our business could also be harmed if regulators inhibit our ability to concurrently operate our business model, which includes retail stores, employed sales representatives, contractual sales promoters and direct sellers.

(g) Our ability to retain key and executive level distributors or to sponsor new executive distributors is critical to our success. Because our products are distributed exclusively through our distributors and we compete with other direct selling companies in attracting distributors, our operating results could be adversely affected if our existing and new business opportunities and incentives, products, business tools and other initiatives do not generate sufficient enthusiasm and economic incentive to retain our existing distributors or to sponsor new distributors on a sustained basis. In addition, in our more mature markets, one of the challenges we face is keeping distributor leaders with established businesses and high income levels motivated and actively engaged in business building activities and in developing new distributor leaders. There can be no assurance that our initiatives will continue to generate excitement among our distributors in the long-term or that planned initiatives will be successful in maintaining distributor activity and productivity or in motivating distributor leaders to remain engaged in business building and developing new distributor leaders.

(h) There have been a series of third party actions and governmental actions involving some of our competitors in the direct selling industry. These actions have generated negative publicity for the industry and likely have resulted in increased regulatory scrutiny of other companies in the industry. In addition, we have received notice from Belgium authorities claiming we have violated the anti-pyramid regulations in that market. Adverse rulings in any of these cases could harm our business if they create adverse publicity or interpret laws in a manner inconsistent with our current business practices.


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(i) We recently implemented compensation plan modifications in most of our markets.  Although initial results of these modifications have been generally positive, the size of our distributor force and the complexity of our compensation plans make it difficult to predict whether such changes will achieve their desired long-term results.  There are risks that the compensation plan modifications will not be well received or achieve desired long-term results and that the transition could have a negative impact on revenue. If our distributors fail to adapt to these changes or find them unattractive, our business could be harmed.

(j) The network marketing and nutritional supplement industries are subject to various laws and regulations throughout our markets, many of which involve a high level of subjectivity and are inherently fact-based and subject to interpretation. Negative publicity concerning supplements with controversial ingredients has spurred efforts to change existing regulations or adopt new regulations in order to impose further restrictions and regulatory control over the nutritional supplement industry. If our existing business practices or products, or any new initiatives or products, are challenged or found to contravene any of these laws by any governmental agency or other third party, or if there are any new regulations applicable to our business that limit our ability to market such products or impose additional requirements on us, our revenue and profitability may be harmed.

(k) Our revenue was negatively impacted in 2003 by the SARS epidemic that hit Asia during that year. More recently, human cases of H1N1 flu, originating in Latin America, have been identified as potential global health risks. It is difficult to predict the impact on our business, if any, of a recurrence of SARS, or the emergence of new epidemics, such as avian flu or H1N1 flu. Although such events could generate increased sales of health and immune supplements and certain personal care products, our direct selling and retail activities and results of operations could be harmed if the fear of any communicable and rapidly spreading disease results in travel restrictions or causes people to avoid group meetings or gatherings or interaction with other people.  In addition, most of our Pharmanex nutritional supplement revenue is generated from products that are encapsulated in bovine- and/or porcine-sourced gel capsules. If we experience production difficulties, quality control problems, or shortages in supply in connection with bovine or porcine related health concerns, this could result in additional risk of product shortages or write-offs of inventory that no longer can be used.  In addition, we may be unable to introduce our products in some markets if we are unable to obtain the necessary regulatory approvals or if any product ingredients are prohibited, which could harm our business.

(l) Production difficulties and quality control problems could harm our business, in particular our reliance on third party suppliers to deliver quality products in a timely manner. Occasionally, we have experienced production difficulties with respect to our products, including the delivery of products that do not meet our quality control standards. These quality problems have resulted in the past, and could result in the future, in stock outages or shortages in our markets with respect to such products, harming our sales and creating inventory write-offs for unusable products. We recently experienced unprecedented demand for our limited offering of our new ageLOC Transformation skin care system. In addition this is the first time that we are launching a product globally on such a condensed launch schedule, which has added increased pressure on our supply chain. If we are not able to accurately forecast sales levels on a market by market basis, or are unable to produce a sufficient supply to meet such demand globally, we could have stockouts which could negatively impact enthusiasm of our distributors.

(m) Historically, most of our products have been imported from the United States into the countries in which they are ultimately sold. These countries impose various legal restrictions on imports and typically impose duties on our products. We may be subject to prospective or retrospective increases in duties on our products imported into our markets outside of the United States, which could adversely impact our results. We recently received a new assessment from Yokohama Customs in Japan as described above under the heading “Contractual Obligations and Contingencies”.   If we are not able to resolve this assessment or if we lose the litigation with respect to our previous assessment, we will be required to take a large charge to earnings. In addition, our current duty rates in Japan would lower our gross margins.
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ITEMITEM 7A.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The information required by Item 7A of Form 10-K is incorporated herein by reference from the information contained in Item 7.  “Management’s Discussion and Analysis of Financial Condition and Results of Operation - Currency Risk and Exchange Rate Information” and Note 15 to the Consolidated Financial Statements.

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ITEM 8.                      FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

1.  
Financial Statements.  Set forth below is the index to the Financial Statements included in this Item 8:

  Page
Consolidated Balance Sheets at December 31, 20082009 and 20092010 72
   
Consolidated Statements of Income for the years ended December 31, 2007, 2008, 2009 and 20092010 73
   
Consolidated Statements of Stockholders’ Equity and Comprehensive Income for the years ended December 31, 2007, 2008, 2009 and 20092010 74
   
Consolidated Statements of Cash Flows for the years ended December 31, 2007, 2008, 2009 and 20092010 75
   
Notes to Consolidated Financial Statements 76
   
Report of Independent Registered Public Accounting Firm 101

 2.
Financial Statement Schedules:  Financial statement schedules have been omitted because they are not required or are not applicable, or because the required information is shown in the financial statements or notes thereto.
 
 
 
 

-71-- 71 -


 
 
 

NU SKIN ENTERPRISES, INC.
Consolidated Balance Sheets
(U.S. dollars in thousands) 



 December 31,  December 31, 
 2008  2009  2009  2010 
ASSETS            
Current assets            
Cash and cash equivalents $114,586  $158,045  $158,045  $230,337 
Accounts receivable  16,496   22,513   22,513   25,701 
Inventories, net  114,378   105,661   105,661   114,475 
Prepaid expenses and other  44,944   51,724   51,724   52,013 
  290,404   337,943   337,943   422,526 
                
Property and equipment, net  82,336   79,356   79,356   133,722 
Goodwill  112,446   112,446   112,446   112,446 
Other intangible assets, net  87,888   81,968   81,968   78,270 
Other assets  136,698   136,736   136,736   145,260 
Total assets
 $709,772  $748,449  $748,449  $892,224 
                
LIABILITIES AND STOCKHOLDERS’ EQUITY                
Current liabilities                
Accounts payable
 $20,378  $25,292  $25,292  $25,480 
Accrued expenses  115,794   124,520   124,520   146,108 
Current portion of long-term debt  30,196   35,400   35,400   27,865 
Related party payable
    16,995 
  166,368   185,212   185,212   216,448 
                
Long-term debt  158,760   121,119   121,119   133,013 
Other liabilities  68,464   66,431   66,431   71,514 
Total liabilities  393,592   372,762   372,762   420,975 
                
Commitments and contingencies (Notes 9 and 19)        
Commitments and contingencies (Notes 9, 13 and 19)        
                
Stockholders’ equity                
Class A common stock – 500 million shares authorized,
$.001 par value, 90.6 million shares issued
   91    91    91    91 
Additional paid-in capital  218,928   232,219   232,219   256,505 
Treasury stock, at cost – 27.2 and 27.8 million shares  (417,017)  (433,567)
Treasury stock, at cost – 27.8 and 28.5 million shares
  (433,567)  (476,748)
Accumulated other comprehensive loss  (70,061)  (68,134)  (68,134)  (58,539)
Retained earnings  584,239   645,078   645,078   749,940 
  316,180   375,687   375,687   471,249 
Total liabilities and stockholders’ equity $709,772  $748,449  $748,449  $892,224 







The accompanying notes are an integral part of these consolidated financial statements.


-72-- 72 -


NU SKIN ENTERPRISES, INC.
Consolidated Statements of Income
(U.S. dollars in thousands, except per share amounts) 



 Year Ended December 31,  Year Ended December 31,  
 2007  2008 2009  2008  2009  2010  
                
Revenue $1,157,667  $1,247,646 $1,331,058  $1,247,646  $1,331,058  $1,537,259 
Cost of sales  209,283   228,597  243,648   228,597   243,648   272,431 
                       
Gross profit  948,384   1,019,049  1,087,410   1,019,049   1,087,410   1,264,828 
                       
Operating expenses:                       
Selling expenses  496,454   529,368  550,637   533,151   559,605   646,348 
General and administrative expenses  361,242   364,253  378,336   360,470   369,368   401,418 
Restructuring charges  19,775     10,724      10,724    
                       
Total operating expenses  877,471   893,621  939,697   893,621   939,697   1,047,766 
                       
Operating income  70,913   125,428   147,713   125,428   147,713   217,062 
Other income (expense), net (Note 22)  (2,435)  (24,775)  (6,589  (24,775)  (6,589)  (9,449)
                       
Income before provision for income taxes  68,478   100,653  141,124   100,653   141,124   207,613 
Provision for income taxes  24,606   35,306  51,279   35,306   51,279   71,562 
                       
Net income $43,872  $65,347 $89,845  $65,347  $89,845  $136,051 
                       
Net income per share:                       
Basic $0.68  $1.03 $1.42  $1.03  $1.42  $2.18 
Diluted $0.67  $1.02 $1.40  $1.02  $1.40  $2.11 
                       
Weighted-average common shares outstanding (000s):                       
Basic  64,783   63,510  63,333   63,510   63,333   62,370 
Diluted  65,584   64,132  64,296   64,132   64,296   64,547 








The accompanying notes are an integral part of these consolidated financial statements.


-73-- 73 -


NU SKIN ENTERPRISES, INC.
Consolidated Statements of Stockholders’ Equity and Comprehensive Income
(U.S. dollars in thousands) 


 Class A Common Stock  
Additional
Paid-in Capital
  
 
Treasury Stock
  Accumulated Other Comprehensive Loss  
 
Retained Earnings
  
 
 
Total
 
                  
Balance at January 1, 2008$91  $209,821  $(413,976) $(67,759) $546,832  $275,009 
                        
Comprehensive income:                       
Net income
             65,347   65,347 
Foreign currency translation adjustment
          (2,302)      (2,302)
Total comprehensive income
                63,045 
Repurchase of Class A common stock (Note 10)       (6,093)        (6,093)
Exercise of employee stock options (401,000 shares)    772   3,052         3,824 
Excess tax benefit from equity awards    1,062            1,062 
Stock-based compensation    7,273            7,273 
Cash dividends             (27,940)  (27,940)
Balance at December 31, 2008 91   218,928   (417,017)  (70,061)  584,239   316,180 
                        
Comprehensive income:                       
Net income
             89,845   89,845 
Foreign currency translation adjustment
          1,830      1,830 
Net unrealized gains on foreign currency cash flow hedges
  —    —    —    97    —    97 
Total comprehensive income
                91,772 
Repurchase of Class A common stock (Note 10)       (21,144)        (21,144)
Exercise of employee stock options (614,000 shares)/vesting of stock awards  —    1,633    4,594    —    —    6,227 
Excess tax benefit from equity awards    1,669            1,669 
Stock-based compensation    9,989            9,989 
Cash dividends             (29,006)  (29,006)
Balance at December 31, 2009 91   232,219   (433,567)  (68,134)  645,078   375,687 
                        
Comprehensive income:                       
Net income
             136,051   136,051 
Foreign currency translation adjustment
          9,661      9,661 
Net unrealized gains on foreign currency cash flow hedges
          60    —   60 
Less:  reclassification adjustment for realized gains in current earnings
          (126)     (126)
Total comprehensive income
                145,646 
Repurchase of Class A common stock (Note 10)       (58,516)        (58,516)
Reclassification of treasury shares held by subsidiary    3,122   (3,122)         
Exercise of employee stock options (1.5 million shares)/vesting of stock awards     2,724    18,457          21,181 
Excess tax benefit from equity awards    7,605            7,605 
Stock-based compensation    10,835            10,835 
Cash dividends             (31,189)  (31,189)
Balance at December 31, 2010$91  $256,505  $(476,748) $(58,539) $749,940  $471,249 

 
Class A Common Stock
 
Additional Paid-in Capital
 
 
Treasury Stock
 Accumulated Other Comprehensive Loss 
 
Retained Earnings
 
 
 
Total
 
             
Balance at January 1, 2007$91 $199,322 $(346,889)$(65,107)$531,563 $318,980 
                   
Comprehensive income:                  
Net income
         43,872  43,872 
Foreign currency translation adjustment
       (2,236)   (2,236)
Net unrealized losses on foreign currency cash flow hedges
  —   —   —   (152)  —   (152)
Less:  Reclassification adjustment for realized gains in current earnings
  —   —   —  (264)  —  (264)
Total comprehensive income
                41,220 
Repurchase of Class A common stock (Note 10)     (71,100)     (71,100)
Exercise of employee stock options (593,000 shares)/vesting of stock awards  —   1,717   4,013   —   —   5,730 
Excess tax benefit from equity awards   1,770        1,770 
Stock-based compensation   8,129        8,129 
Adoption of FIN 48   (1,117)     (1,458) (2,575)
Cash dividends         (27,145) (27,145)
Balance at December 31, 2007 91  209,821  (413,976) (67,759) 546,832  275,009 
                   
Comprehensive income:                  
Net income
         65,347  65,347 
Foreign currency translation adjustment
       (2,302)    (2,302)
Total comprehensive income
                63,045 
Repurchase of Class A common stock (Note 10)     (6,093)     (6,093)
Exercise of employee stock options (401,000)   772  3,052      3,824 
Excess tax benefit from equity awards   1,062        1,062 
Stock-based compensation   7,273        7,273 
Cash dividends         (27,940) (27,940)
Balance at December 31, 2008 91  218,928  (417,017) (70,061) 584,239  316,180 
                   
Comprehensive income:                  
Net income
         89,845  89,845 
Foreign currency translation adjustment
          1,830    1,830 
Net unrealized gains on foreign currency cash flow hedges
  —   —   —   97   —    97 
Total comprehensive income
                91,772 
Repurchase of Class A common stock (Note 10)     (21,144)     (21,144)
Exercise of employee stock options (614,000)/vesting of stock awards  —   1,633   4,594   —   —   6,227 
Excess tax benefit from equity awards   1,669        1,669 
Stock-based compensation   9,989        9,989 
Cash dividends         (29,006) (29,006)
Balance at December 31, 2009$91 $232,219 $(433,567)$(68,134)$645,078 $375,687 
 

 
The accompanying notes are an integral part of these consolidated financial statements.


 
-74-- 74 -


NU SKIN ENTERPRISES, INC.
Consolidated Statements of Cash Flows
(U.S. dollars in thousands) 



 Year Ended December 31,  Year Ended December 31, 
 2007  2008  2009  2008  2009  2010 
Cash flows from operating activities:                  
Net income
 $43,872  $65,347  $89,845  $65,347  $89,845  $136,051 
Adjustments to reconcile net income to net cash provided
by operating activities:
                        
Depreciation and amortization  32,967   30,393   28,557   30,393   28,557   29,616 
Foreign currency (gains)/losses  (4,471)  18,409   (1,966)  18,409   (1,966)  3,681 
Stock-based compensation  8,129   7,273   9,989   7,273   9,989   10,835 
Deferred taxes  13,774   (4,078)  12,350   (4,078)  12,350   (13,735)
Changes in operating assets and liabilities:                        
Accounts receivable  (2,647)  7,069   (7,043)  7,069   (7,043)  (6,649)
Inventories, net  (12,312)  (14,910)  9,740   (14,910)  9,740   (4,293)
Prepaid expenses and other  (1,989)  4,260   (3,850)  4,260   (3,850)  3,854 
Other assets  (14,441)  1,699   (18,690)  1,699   (18,690)  (1,631)
Accounts payable  2,956   (6,139)  3,602   (6,139)  3,602   (568)
Accrued expenses  (8,641)  (3,250)  8,598   (3,250)  8,598   13,777 
Other liabilities  (8,544)  (2,766)  2,812   (2,766)  2,812   16,945 
                        
Net cash provided by operating activities
  48,653   103,307   133,944   103,307   133,944   187,883 
                        
Cash flows from investing activities:                        
Purchase of property and equipment
  (22,736)  (16,007)  (20,215)  (16,007)  (20,215)  (53,783)
Proceeds on investment sales
  131,525   19,135      19,135       
Purchases of investments
  (136,750)   (13,910)      (13,910)      
                        
Net cash used in investing activities
  (27,961)  (10,782)  (20,215)  (10,782)  (20,215)  (53,783)
                        
Cash flows from financing activities:                        
Payment of cash dividends  (27,145)  (27,940)  (29,006)  (27,940)  (29,006)  (31,189)
Repurchase of shares of common stock  (71,100)  (6,094)  (21,144)  (6,094)  (21,144)  (58,516)
Exercise of distributor and employee stock options  5,731   3,824   6,227   3,824   6,227   21,181 
Income tax benefit of options exercised  1,770   227   1,101   227   1,101   6,908 
Payments on long-term debt  (31,733)  (32,711)  (30,188)  (32,711)  (30,188)  (37,401)
Proceeds from long-term debt  64,845               30,000 
                        
Net cash used in financing activities
  (57,632)  (62,694)  (73,010)  (62,694)  (73,010)  (69,017)
                        
Effect of exchange rate changes on cash  2,914   (2,572)  2,740   (2,572)  2,740   7,209 
                        
Net increase (decrease) in cash and cash equivalents  (34,026)  27,259   43,459 
Net increase in cash and cash equivalents
  27,259   43,459   72,292 
                        
Cash and cash equivalents, beginning of period  121,353   87,327   114,586   87,327   114,586   158,045 
                        
Cash and cash equivalents, end of period $87,327  $114,586  $158,045  $114,586  $158,045  $230,337 

The accompanying notes are an integral part of these consolidated financial statements.


-75-- 75 -


 
NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements


1.           The Company

Nu Skin Enterprises, Inc. (the “Company”) is a leading, global direct selling company that develops and distributes premium-quality, innovative personal care products and nutritional supplements that are sold worldwide under the Nu Skin and Pharmanex brands and a small number of other products and services.  The Company reports revenue from five geographic regions:  North Asia, which consists of Japan and South Korea; Americas, which consists of the United States, Canada and Latin America; Greater China, which consists of Mainland China, Hong Kong, Macau and Taiwan; Americas, which consists of the United States, Canada and Latin America; South Asia/Pacific, which consists of Australia, Brunei, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand; and Europe, which consists of several markets in Europe as well as Israel, Russia and South Africa; and South Asia/Pacific, which consists of Australia, Brunei, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and ThailandAfrica (the Company’s subsidiaries operating in these countries are collectively referred to as the “Subsidiaries”).

2.           Summary of Significant Accounting Policies

Consolidation

The consolidated financial statements include the accounts of the Company and the Subsidiaries.  All significant intercompany accounts and transactions are eliminated in consolidation.

Use of estimates

The preparation of these financial statements, in conformity with accounting principles generally accepted in the United States of America, required management to make estimates and assumptions that affected the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period.  Actual results may differ from these estimates.

Cash and cash equivalents

Cash equivalents are short-term, highly liquid instruments with original maturities of 90 days or less.

Inventories

Inventories consist primarily of merchandise purchased for resale and are stated at the lower of cost or market, using the first-in, first-out method.  The Company had reserves for obsolete inventory totaling $5.86.4 million and $6.4$10.5 million as of December 31, 20082009 and 2009,2010, respectively.

Inventories consist of the following (U.S. dollars in thousands):

  December 31,  
  2009  2010
      
Raw materials                                                              $31,557  $31,497 
Finished goods                                                               74,104   82,978 
  $105,661  $114,475 

  December 31,  
  2008   2009
       
Raw materials                                                              $33,182  $31,557 
Finished goods                                                               81,196   74,104 
  $114,378  $105,661 

- 76 -



 
 


NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements



Property and equipment

Property and equipment are recorded at cost and depreciated using the straight-line method over the following estimated useful lives:


Buildings39 years
 Furniture and fixtures 5 - 7 years 
 Computers and equipment 3 ­- 5 years 
 Leasehold improvements Shorter of estimated useful life or lease term 
 Scanners 3 years 
 Vehicles 3 - 5 years 


Expenditures for maintenance and repairs are charged to expense as incurred.  When an asset is sold or otherwise disposed of, the cost and associated accumulated depreciation are removed from the accounts and the resulting gain or loss is recognized in the statement of income.  Property and equipment are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable.  An impairment loss is recognized if the carrying amount of the asset exceeds its fair value.

Goodwill and other intangible assets

Acquired intangible assets may represent indefinite-lived assets, determinable-lived intangibles, or goodwill. Of these, only the costs of determinable-lived intangibles are amortized to expense over their estimated life. The value of indefinite-lived intangible assets and residual goodwill is not amortized, but is tested at least annually for impairment. Our impairment testing for goodwill is performed separately from our impairment testing of indefinite-lived intangibles. We test goodwill for impairment, at least annually, by reviewing the book value compared to the fair value at the reportable unit level. We test individual indefinite-lived intangibles at least annually by reviewing the individual book values compared to the fair value.  Considerable management judgment is necessary to measure fair value. We did not recognize any impairment charges for goodwill or intangible assets during the periods presented.

Revenue recognition

Revenue is recognized when products are shipped, which is when title and risk of loss pass to independent distributors and preferred customers who are the Company’s customers.  A reserve for product returns is accrued based on historical experience totaling $2.1$2.9 million and $2.9$3.3 million as of December 31, 20082009 and 2009,2010, respectively.  The Company generally requires cash or credit card payment at the point of sale.  The Company has determined that no allowance for doubtful accounts is necessary.  Amounts received prior to shipment and title passage to distributors are recorded as deferred revenue.  The global compensation plan for the Company’s distributors generally does not provide rebates or selling discounts to distributors whowh o purchase its products and services.  The Company classifies selling discounts and rebates, if any, as a reduction of revenue.

Advertising expenses

Advertising costs are expensed as incurred.  Advertising expense incurred for the years ended December 31, 2007, 2008, 2009 and 20092010 totaled approximately $2.1 million, $1.7 million, $2.0 million and $2.0$2.1 million, respectively.
 
 



 
NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements


Selling expenses

Selling expenses are the Company’s most significant expense and are classified as operating expenses.  Selling expenses include distributor commissions as well as wages, benefits, bonuses and other labor and unemployment expenses the Company pays to sales employees in China.  The Company pays monthly commissions to several levels of distributors on each product sale based upon a distributor’s personal and group product volumes, as well as the group product volumes of up to six levels of executive distributors in such distributor’s downline sales organization.  The Company does not pay commissions on sales materials.

The Company’s distributors may make retail profits by purchasing the products from the Company at wholesale and selling them to customers with a retail mark-up.  The Company does not account for nor pay additional commissions on these retail mark-ups received by distributors.  In many markets, the Company also allows individuals who are not distributors, referred to as “preferred customers,” to buy products directly from the Company at wholesale or discounted prices.  The Company pays commissions on preferred customer purchases to the referring distributors.

As part of the Company’s compensation plan improvements, the Company increased its focus on distributor recognition.  Accordingly, during 2010, the costs of certain incentive trips and other rewards earned by distributors, previously recorded as general and administrative expenses, have been reclassified as selling expenses. In order to provide a meaningful comparison, the Company has made this reclassification for both the current and prior-year periods

Research and development

The Company’s research and development activities are conducted primarily through its Pharmanex division.  Research and development costs are included in general and administrative expenses in the accompanying consolidated statements of income and are expensed as incurred and totaled $10.0 million, $9.6 million, and $10.4 million and $12.4 million  in 2007, 2008, 2009 and 2009,2010, respectively.

Deferred tax assets and liabilities

The Company accounts for income taxes in accordance with the Income Taxes Topic of the Financial Accounting Standards Codification.  These standards establish financial accounting and reporting standards for the effects of income taxes that result from an enterprise’s activities during the current and preceding years.  The Company takes an asset and liability approach for financial accounting and reporting of income taxes.  The Company pays income taxes in many foreign jurisdictions based on the profits realized in those jurisdictions, which can be significantly impacted by terms of intercompany transactions between the Company and its foreign affiliates.  Deferred tax assets and liabilities are created in this process.  As of December 31, 2009,2010, the Company hasha s net deferred tax assets of $61.3$59.9 million.   The Company has netted these deferred tax assets and deferred tax liabilities by jurisdiction. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be ultimately realized.

Uncertain Tax Positions

In June 2006, the FASB issued interpretative guidance addressing uncertain tax positions.  The Company adopted the provisions of this guidance on January 1, 2007.  As a result of the implementation the Company recognized a $2.6 million increase in the liability for unrecognized tax benefits, which was accounted for as a reduction to the January 1, 2007, balances of retained earnings and additional paid-in capital.



NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 



The Company files income tax returns in the U.S. federal jurisdiction and in various statesstate and foreign jurisdictions.  The Company is currently under examination by the United States Internal Revenue Service (the “IRS”) for the 2005, 2006, 2007 and 20072008 tax years.  With a few exceptions, the Company is no longer subject to U.S. federal, state and local income tax examination by tax authorities for years before 2005.  For the tax year 2009, the Company entered into a voluntary program with the IRS called Compliance Assurance Process (“CAP”).  The objective of CAP is to contemporaneously work with the IRS to achieve federal tax compliance and resolve all or most of the issues prior to filing of the tax return.  The Company has elected to participate in the CAP progra m for 2010 and 2011 and may elect to continue participating in CAP for future tax years; the Company may withdraw from the program at any time.  In major foreign jurisdictions, the Company isin no longer subject to income tax examinations for years before 2002.2003.  Along with the IRS examination, the Company is currently under examination in certain foreign jurisdictions; however, the outcomes of those reviews are not yet determinable.

- 78 -

NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements
A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows (U.S. dollars in thousands):

Gross Balance at January 1, 2007
 $38,130 
Increases related to prior year tax positions  1,254 
Decreases related to prior year tax positions  (6,060)
Increases related to current year tax positions  1,431 
Decreases due to lapse of statutes of limitations  (2,880)
Gross Balance at December 31, 2007 $31,875 
    
Gross Balance at January 1, 2008
 $31,875  $31,875 
Increases related to current year tax positions  1,494   1,494 
Settlements
  (14)  (14)
Decreases due to lapse of statutes of limitations  (5,977)  (5,977)
Currency adjustments
  3,537   3,537 
Gross Balance at December 31, 2008 $30,915  $30,915 
        
Gross Balance at January 1, 2009
 $30,915  $30,915 
Increases related to prior year tax positions  2   2 
Increases related to current year tax positions  3,618   3,618 
Settlements
  (946)  (946)
Decreases due to lapse of statutes of limitations  (4,858)  (4,858)
Currency adjustments
  (456)  (456)
Gross Balance at December 31, 2009 $28,275  $28,275 
    
Gross Balance at January 1, 2010
 $28,275 
Decreases related to prior year tax positions  (1,206)
Increases related to current year tax positions  2,236 
Settlements
  
Decreases due to lapse of statutes of limitations  (15,395)
Currency adjustments
  911 
Gross Balance at December 31, 2010 $14,821 

At December 31, 2010, the Company had $14.8 million in unrecognized tax benefits of which $2.4 million, if recognized, would affect the effective tax rate.  In comparison, at December 31, 2009, the Company had $28.3 million in unrecognized tax benefits of which $4.4 million, if recognized, would affect the effective tax rate.  In comparison, at December 31, 2008 the Company had $30.9 million in unrecognized tax benefits of which $5.8 million, if recognized, would affect the effective tax rate.  The Company’s unrecognized tax benefits relate to multiple foreign and domestic jurisdictions.  Due to potential increases in unrecognized tax benefits from the multiple jurisdictions in which the Company operates, as well as the expiration of various statutes of limitation, it is reasonably possible that the Company’s gross unrecognized tax benefits, net of foreign currency adjustments, may change within the next 12 months by a range of approximately $17$8 to $20$11 million.

During each of the years ended December 31, 2008, 2009 2008 and 2007,2010, the Company recognized approximately $0.5 million, $0.1 million $0.5 million and $0.5($1.7) million, respectively in interest and penalties.penalties expenses/(benefits).  The Company had approximately $3.2 million, $3.3 million $3.2 million and $2.7$1.6 million of accrued interest and penalties related to uncertain tax positions at December 31, 2008, 2009 2008 and 2007,2010, respectively. Interest and penalties related to uncertain tax positions are recognized as a component of income tax expense.
 
 


-79-- 79 -

NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements



Net income per share

Net income per share is computed based on the weighted-average number of common shares outstanding during the periods presented.  Additionally, diluted earnings per share data gives effect to all potentially dilutive common shares that were outstanding during the periods presented (Note 10).

Foreign currency translation

Most of the Company’s business operations occur outside the United States.  The local currency of each of the Company’s subsidiaries is considered its functional currency.  All assets and liabilities are translated into U.S. dollars at exchange rates existing at the balance sheet dates, revenue and expenses are translated at weighted-average exchange rates and stockholders’ equity is recorded at historical exchange rates.  The resulting foreign currency translation adjustments are recorded as a separate component of stockholders’ equity in the consolidated balance sheets and transaction gains and losses are included in other income and expense in the consolidated financial statements.

Fair value of financial instruments

The carrying value of financial instruments including cash and cash equivalents, accounts receivable and accounts payable approximate fair values due to the short-term nature of these instruments.  The carrying amount of long-term debt approximates fair value because the applicable interest rates approximate current market rates.  Fair value estimates are made at a specific point in time, based on relevant market information.

The FASB Codification defines fair value as the price that would be received to sell an asset or paid to transfer a liability in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants at the measurement date. On a quarterly basis, the Company measures at fair value certain financial assets, including cash equivalents and available-for-sale securities.  Accounting standards specify a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable.  Observable inputs reflect data obtained from independent sources, while unobservable inputs reflect the Company’s market assumptions.  These two types of inputs have created the following fair-value hierarchy:

▪     Level 1 – quoted prices in active markets for identical assets or liabilities;
 
▪     Level 2 – inputs, other than the quoted prices in active markets, that are observable either directly or indirectly;
▪     Level 3 – unobservable inputs based on the Company’s own assumptions.   
      
Accounting standards permit companies, at their option, to choose to measure many financial instruments and certain other items at fair value.  The Company has elected to not fair value existing eligible items.
 


-80-- 80 -

 
NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements



Stock-based compensation

All share-based payments, including grants of stock options and restricted stock units, are required to be recognized in our financial statements based upon their respective grant date fair values. The Black-Scholes option pricing model is used to estimate the fair value of stock options. The determination of the fair value of stock options is affected by our stock price and a number of assumptions, including expected volatility, expected life, risk-free interest rate and expected dividends. We use historical volatility as the expected volatility assumption required in the Black-Scholes model. The expected life of the stock options is based on historical data trended into the future. The risk-free interest rate assumption is based on observed interest rates appropriate for the expected terms of our stock options.  The fair value of our restricted stock units is based on the closing market price of our stock on the date of grant less our expected dividend yield. We recognize stock-based compensation net of any estimated forfeitures on a straight-line basis over the requisite service period of the award.

      The total compensation expense related to equity compensation plans was approximately $8.1 million, $7.3 million, $10.0 million and $10.0$10.8 million for the years ended December 31, 2007, 2008, 2009 and 2009.2010. For the years ended December 31, 2007, 2008, 2009 and 2009,2010, all stock-based compensation expense was recorded within general and administrative expenses.

Reporting comprehensive income

Comprehensive income is defined as the change in equity of a business enterprise during a period from transactions and other events and circumstances from non-owner sources, and it includes all changes in equity during a period except those resulting from investments by owners and distributions to owners.

Accounting for derivative instruments and hedging activities

The Company recognizes all derivatives as either assets or liabilities, with the instruments measured at fair value.

The Company’s Subsidiaries enter into significant transactions with each other and third parties that may not be denominated in the respective Subsidiaries’ functional currencies.  The Company regularly monitors its foreign currency risks and seeks to reduce its exposure to fluctuations in foreign exchange rates using foreign currency exchange contracts and through certain intercompany loans of foreign currency.

The Company hedges its exposure to future cash flows from forecasted transactions over a maximum period of 12 months.  Hedge effectiveness is assessed at inception and throughout the life of the hedge to ensure the hedge qualifies for hedge accounting treatment.  Changes in fair value associated with hedge ineffectiveness, if any, are recorded in the results of operations currently.  In the event that an anticipated transaction is no longer likely to occur, the Company recognizes the change in fair value of the derivative in its results of operations currently.



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NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements



Changes in the fair value of derivatives are recorded in current earnings or accumulated other comprehensive loss, depending on the intended use of the derivative and its resulting designation.  The gains and losses in accumulated other comprehensive loss stemming from these derivatives will be reclassified into earnings in the period during which the hedged forecasted transaction affects earnings.  The fair value of the receivable and payable amounts related to these unrealized gains and losses is classified as other current assets and liabilities.  The Company does not use such derivative financial instruments for trading or speculative purposes.  Gains and losses on certain intercompany loans of foreign currency are recorded as other income and expense in the consolidated statements of income.

Recent accounting pronouncements

In June 2009,January 2010, the Financial Accounting Standards Board (the "FASB") votedissued guidance to approveamend the FASB Accounting Standards Codification ("Codification") asdisclosure requirements related to recurring and nonrecurring fair value measurements.  The guidance requires new disclosures on the single sourcetransfers of authoritative nongovernmental U.S. generally accepted accounting principles.assets and liabilities between Level 1 (quoted prices in active market for identical assets or liabilities) and Level 2 (significant other observable inputs) of the fair value measurement hierarchy, including the reasons and the timing of the transfers.  Additionally, the guidance requires a roll forward of activities on purchases, sales, issuance, and settlements of the assets and liabilities measured using significant unobservable inputs (Level 3 fair value measurements).  The Codification wasguidance became effective for the Company commencing Julywith the reporting period beginning January 3, 2010, except for the disclos ure on the roll forward activities for Level 3 fair value measurements, which will become effective for the Company with the reporting period beginning January 1, 2009.2011.  Adoption of this new guidance will not have a material impact on the Company’s unaudited condensed consolidated financial statements.

During the first quarter of 2010, the Company adopted new accounting guidance issued by the Financial Accounting Standards Board ("FASB") related to transfers of financial assets.  This guidance modifies the requirements for derecognizing financial assets from a transferor's balance sheet and requires additional disclosures about transfers of financial assets and any continuing involvement by the transferor.  The new guidance did not have a significant impact on the Company’s operating results, financial condition or disclosures.

In October 2009, the FASB Codification does not change U.S. generally accepted accounting principles, but combinesissued amendments to the criteria for separating consideration in multiple-deliverable arrangements.  These amendments will establish a selling price hierarchy for determining the selling price of a deliverable.  The amendments will require that a vendor determine its best estimate of selling price in a manner that is consistent with that used to determine the price to sell the deliverable on a standalone basis.  These amendments will eliminate the residual method of allocation and require that arrangement consideration be allocated at the inception of the arrangement to all authoritative standards into a comprehensive online database.deliverables using the relative selling price method.  These amendments will expand disclosures related to vendor’s multiple-deliverable revenue arrangements.  These amendments will be effective for the Company ’s fiscal 2011 year end. The Company is currently evaluating the impact these amendments will have on its consolidated financial statements and disclosures.

       
In June 2009, the FASB amended the consolidation accounting guidance. Effective January 1, 2009,2010, the Company adoptedis are required to qualitatively assess the fair value measurement provisions as required bydetermination of its being the Fair Value Measurementsprimary beneficiary (“consolidator”) of a variable interest entity (“VIE”) on whether it (1) has the power to direct matters that most significantly impact the activities of the VIE, and Disclosures Topic(2) has the obligation to absorb losses or the right to receive benefits of Codification, as it relatesthe VIE that could potentially be significant to non-recurring, nonfinancial assetsthe VIE. It also requires an ongoing reconsideration of the primary beneficiary and liabilities.amends events that trigger a reassessment of whether an entity is a VIE. The new model is applicable to all new and existing VIEs. The adoption of these provisions did not have an impactthis new guidance on the Company's Consolidated Financial Statements.

Effective January 1, 2009, the Company adopted the provisions relating to the accounting for business combinations as required by the Business Combinations Topic of the Codification. These provisions will impact its financial statements both on the acquisition date and in subsequent periods and will be applied prospectively. The impact of adopting these provisions will depend on the nature and terms of future acquisitions.
      Effective January 1, 2009, the Company adopted the provisions for the accounting and reporting of noncontrolling interests in a subsidiary in consolidated financial statements as required by the Consolidations Topic of the Codification. These provisions recharacterize minority interests as noncontrolling interests and require noncontrolling interests to be classified as a component of shareholders’ equity. These provisions require retroactive adoption of the presentation and disclosure requirements for existing minority interests. The adoption of these provisions2010, had no impact on the Company'sth e Company’s consolidated financial position or results of operations or financial condition.

Effective January 1, 2009, the Company adopted enhanced disclosures about how and why it uses derivative instruments, how they are accounted for, and how they affect the Company's financial performance as required by the Derivatives and Hedging Topic of the Codification. The enhanced disclosures had no impact on the Company's financial condition, results of operations or cash flows.operation.
 
Effective June 30, 2009, the Company adopted the subsequent event provisions of the Codification. These provisions provide guidance on management’s assessment of subsequent events. The adoption of these provisions did not have an impact on the Company's Consolidated Financial Statements.
 


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NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements


In June 2009, the FASB amended the accounting guidance for determining whether a transfer of a financial asset qualifies for sale accounting. The amended guidance also provided four broad disclosure objectives designed to provide users of the financial statements with an understanding of:
    •    the transferor’s continuing involvement with the transferred assets;
    •    the nature of any restrictions on the transferor’s assets that relate to a transferred financial asset, including the carrying amount of those assets;
    •    how servicing assets and servicing liabilities are reported by the transferor; and
    •    how a transfer of financial assets affects the company’s balance sheet, earnings and cash flows.

The prospective adoption of this guidance to new transfers of financial assets beginning January 1, 2010, had no impact on the Company’s consolidated financial position or results of operation.

3.           Related Party Transactions

The Company leasesleased corporate office and warehouse space from two entities that are owned by certain officers and directors of the Company.  Total lease payments to these two affiliated entities were $3.8 million, $3.8$3.9 million and $3.9$3.6 million for the years ended December 31, 2007, 2008, 2009 and 2009 with2010.  On December 30, 2010, the Company purchased the corporate office and warehouse space from these two affiliated entities for approximately $33.0 million.  Approximately $16.0 million was paid in cash and the remaining long-term minimum lease payment obligations under these operating leases of $10.5$17.0 million and $6.6 million at December 31, 2008 and 2009, respectively.(see related party payable on the consolidated balance sheet) was paid in January 2011.

4.           Property and Equipment

Property and equipment are comprised of the following (U.S. dollars in thousands):

 December 31,   December 31,  
 2008  2009 2009  2010
          
Land   $                                                   ─  $16,480 
Buildings      41,496 
Furniture and fixtures  $51,783  $54,261   54,261��  46,799 
Computers and equipment   101,592   91,481   91,481   87,653 
Leasehold improvements   64,885   68,780   68,780   56,393 
Scanners   22,444   18,784   18,784   9,469 
Vehicles   ­­­­­­­­­ 1,682   ­­­­­­­­­ 1,943  ­­­­­­­­­ 1,943     2,222­­­­­­­­­
  242,386   235,249   235,249   260,512 
Less: accumulated depreciation   (160,050)  (155,893)  (155,893)  (126,790)
 $82,336  $79,356  $79,356  $133,722 
 

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NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

Depreciation of property and equipment totaled $27.1 million, $24.4 million, $21.8 million and $21.8$22.7 million for the years ended December 31, 2007, 2008, 2009 and 2009, respectively, which includes amortization expense relating to the Scanners of approximately $7.8 million, $6.7 million and $5.2 million for the years ended December 31, 2007, 2008 and 2009, respectively.2010.

5.           Goodwill and Other Intangible Assets

Goodwill and other intangible assets consist of the following (U.S. dollars in thousands):

 
Carrying Amount at
December 31,
  
Carrying Amount at
December 31,
 
Goodwill and indefinite life intangible assets: 2008  2009  2009  2010 
            
Goodwill
 $112,446  $112,446  $112,446  $112,446 
Trademarks and trade names
  24,599   24,599   24,599   24,599 
 $137,045  $137,045  $137,045  $137,045 


  December 31, 2009  December 31, 2010  
 
Finite life intangible assets:
 Gross Carrying Amount  Accumulated Amortization  Gross Carrying Amount  Accumulated Amortization Weighted-average  Amortization Period
              
    Scanner technology
 $46,482  $15,390  $46,482  $18,423 18 years
    Developed technology
  22,500   12,612   22,500   13,436 20 years
    Distributor network
  11,598   8,085   11,598   8,587 15 years
    Trademarks
  13,316   8,837   13,323   9,524 15 years
    Other
  29,755   21,358   32,989   23,251   5  years
  $123,651  $66,282  $126,892  $73,221 15 years
 
 
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NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 


  December 31, 2008  December 31, 2009  
 
Finite life intangible assets:
 Gross Carrying Amount  Accumulated Amortization  Gross Carrying Amount  Accumulated Amortization Weighted-average Amortization Period
              
    Scanner technology
 $46,482  $12,356  $46,482  $15,390 18 years
    Developed technology
  22,500   11,788   22,500   12,612 20 years
    Distributor network
  11,598   7,583   11,598   8,085 15 years
    Trademarks
  13,016   8,160   13,316   8,837 15 years
    Other
  29,216   19,636   29,755   21,358   5  years
  $122,812  $59,523  $123,651  $66,282 15 years
Amortization of finite-life intangible assets totaled $­­­­5.9 million, $6.0 million, $6.8 million and $6.8$6.9 million for the years ended December 31, 2007, 2008, 2009 and 2009,2010, respectively.  Annual estimated amortization expense is expected to approximate $6.0 million for each of the five succeeding fiscal years.

All of the Company’s goodwill is based in the U.S.  Goodwill and indefinite life intangible assets are not amortized, rather they are subject to annual impairment tests.  Annual impairment tests were completed resulting in no impairment charges for any of the periods shown.  Finite life intangibles are amortized over their useful lives unless circumstances occur that cause the Company to revise such lives or review such assets for impairment.

6.           Other Assets

Other assets consist of the following (U.S. dollars in thousands):

 December 31,  December 31, 
 2008  2009  2009  2010 
            
Deferred taxes  $66,427  $49,030  $49,030  $45,027 
Deposits for noncancelable operating leases  24,184   20,713   20,713   14,261 
Deposit for customs assessment (Note 19)   29,707   46,476   46,476   65,255 
Other   16,380   20,517   20,517   20,717 
 $136,698  $136,736  $136,736  $145,260 

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NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

7.           Accrued Expenses

Accrued expenses consist of the following (U.S. dollars in thousands):

  December 31, 
  2008  2009 
       
Accrued commissions and other payments to distributors $47,819  $50,332 
Income taxes payable                                                                             4,067    
Other taxes payable                                                                             9,682   5,596 
Accrued payroll and payroll taxes                                                                             14,432   12,790 
Accrued payable to vendors                                                                             9,494   12,438 
Accrued severance                                                                             482   2,537 
Other accrued employee expenses                                                                             7,722   15,800 
Other                                                                             22,096   25,027 
  $115,794  $124,520 


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  December 31, 
  2009  2010 
       
Accrued commissions and other payments to distributors $50,332  $66,335 
Other taxes payable                                                                             5,596   15,948 
Accrued payroll and payroll taxes                                                                             12,790   13,063 
Accrued payable to vendors                                                                             12,438   9,744 
Accrued severance                                                                             2,537   112 
Other accrued employee expenses                                                                             15,800   19,704 
Other                                                                             25,027   21,202 
  $124,520  $146,108 
 
NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 



8.           Long-Term Debt

The following tables summarize the Company’s long-term debt arrangements as of December 31, 2009:2010:


Facility or
  Arrangement(1)
 
Original
Principal Amount
 
Balance as of
December 31, 20092010(2)
 Interest Rate Repayment terms
         
2000 Japanese yen-denominated notes9.7 billion yen1.4 billion yen ($14.9 million as of December 31, 2009)3.0%Notes due October 2010, with annual principal payments that began in October 2004.
2003 $205.0 million multi-currency uncommitted shelf facility:       
         
U.S. dollar
denominated:
 
$50.040.0 million
 
$10.034.3 million
 4.5%
6.2%
 Notes due April 2010July 2016, with annual principal payments that began in April 2006.July 2010.
         
  
$40.020.0 million
 
$40.020.0 million
 
6.2%
Notes due July 2016 with annual principal payments beginning July 2010.
$20.0 million$20.0 million6.2%
 Notes due January 2017, with annual principal payments beginningthat began in January 2011.
         
Japanese yen
denominated:
 3.1 billion yen 2.21.8 billion yen ($23.922.0 million as of December 31, 2009)2010) 
1.7%
 Notes due April 2014, with annual principal payments that began in April 2008.
         
  2.3 billion yen 2.3 billion yen ($24.427.9 million as of December 31, 2009)2010) 
2.6%
 Notes due September 2017, with annual principal payments beginning September 2011.
         
  2.2 billion yen 2.2 billion yen ($23.326.7 million as of December 31, 2009)2010) 
3.3%
 Notes due January 2017, with annual principal payments beginningthat began in January 2011.
 
2010 committed loan:
U.S. dollar
denominated:
$30.0 million$30.0 millionVariable 30 day: 1.26%Amortizes $1.5 million per quarter
         
2004 $25.0 million revolving credit facility N/A None N/A 
Credit facility expires May 2010.      
         
2009 $100.0 million uncommitted muliti-currencymulti-currency shelf facility
N/ANone N/A  None N/A

 

 


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NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements





(1)Each of the credit facilities and arrangements listed in the table are secured by guarantees issued by our materialthe Company's domestic subsidiaries and by pledges of 65% of the outstanding stock of ourits material foreign subsidiaries.  The 2010 committed loan is also secured by deeds of trust with respect to the Company’s corporate headquarters and distribution center in Provo, Utah.

(2)The current portion of ourthe Company’s long-term debt (i.e., becoming due in the next 12 months) includes $14.9$13.3 million of the balance of its Japanese yen-denominated debt under the 2003 multi-currency uncommitted shelf facility, $8.6 million of the balance on our 2000 Japanese yen-denominated notes, $4.8 million of the balance of our 2005 Japanese yen-denominated notes and $15.7 million of the balance on ourits U.S. dollar denominated debt under the 2003 multi-currency uncommitted shelf facility.facility and $6.0 million of its 2010 committed loan.


 
Interest expense relating to debt totaled $8.3$7.8 million, $7.7$6.9 million and $6.9$5.8 million for the years ended December 31, 2007, 2008, 2009 and 2009,2010, respectively.

The notes and shelf facility contain other terms and conditions and affirmative and negative financial covenants customary for credit facilities of this type, including a requirement to maintain a minimum cash balance of $65.0 million.  As of December 31, 2009,2010, the Company is in compliance with all financial covenants under the notes and shelf facility.

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Maturities of all long-term debt at December 31, 2009,2010, based on the year-end exchange rate, are as follows (U.S. dollars in thousands):

Year Ending December 31,      
      
2010  $35,400 
2011   20,171  $27,865 
2012   20,171   27,865 
2013   20,171   39,865 
2014   20,171   21,865 
2015   16,377 
Thereafter   40,435   27,041 
Total  $156,519  $160,878 

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NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 


9.           Lease Obligations

The Company leases office space and computer hardware under noncancelable long-term operating leases including related party leases (see Note 3).leases.  Most leases include renewal options of at least three years.  Minimum future operating lease obligations at December 31, 20092010 are as follows (U.S. dollars in thousands):

Year Ending December 31,      
      
2010
 $18,617 
2011
  14,561  $15,073 
2012
  11,243   13,598 
2013
  10,189   12,471 
2014
  8,148   10,497 
2015
  10,134 
Thereafter
  508   158 
Total
 $63,266  $61,931 
 
 

Rental expense for operating leases totaled $32.2 million, $33.5 million, $33.8 million and $33.8$28.8 million for the years ended December 31, 2007, 2008, 2009 and 2009,2010, respectively.

10.                                Capital Stock

The Company’s authorized capital stock consists of 25 million shares of preferred stock, par value $.001 per share, 500 million shares of Class A common stock, par value $.001 per share, and 100 million shares of Class B common stock, par value $.001 per share.  The shares of Class A common stock and Class B common stock are identical in all respects, except for voting rights and certain conversion rights and transfer restrictions, as follows: (1) each share of Class A common stock entitles the holder to one vote on matters submitted to a vote of the Company’s stockholders and each share of Class B common stock entitles the holder to ten votes on each such matter; (2) stock dividends of Class A common stock may be paid only to holders of Class A common stock and stock dividends of Class B common stock may be paid only to holders of Class B common stock; (3) if a holder of Class B common stock transfers such shares to a person other than a permitted transferee, as defined in the Company’s Certificate of Incorporation, such shares will be converted automatically into shares of Class A common stock; and (4) Class A common stock has no conversion rights; however, each share of Class B common stock is convertible into one share of Class A common stock, in whole or in part, at any time at the option of the holder.  All outstanding Class B shares have been converted to Class A shares.  As of December 31, 20092010 and 2008,2009, there were no preferred or Class B common shares outstanding.

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NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

Weighted-average common shares outstanding

The following is a reconciliation of the weighted-average common shares outstanding for purposes of computing basic and diluted net income per share (in thousands):

Year Ended December 31, Year Ended December 31,  
2007 2008 2009 2008  2009   2010 
             
Basic weighted-average common shares outstanding         64,783          63,510          63,333  63,510   63,333   62,370 
Effect of dilutive securities:
Stock awards and options
 
              801
 
 
              622
 
 
              963
   622    963    2,177 
Diluted weighted-average common shares outstanding         65,584          64,132          64,296  64,132   64,296   64,547 



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NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 


For the years ended December 31, 2007, 2008, 2009 and 2009,2010, other stock options totaling 3.3 million, 5.0 million, 4.8 million and 4.80.4 million, respectively, were excluded from the calculation of diluted earnings per share because they were anti-dilutive.

Repurchases of common stock

Since August 1998, the   The board of directors has authorizedapproved a stock repurchase program authorizing the Company to repurchase up to $335.0 million of the Company’s outstanding shares of Class A common stock on the open market or in private transactions. The repurchases are used primarily forto offset dilution from the Company’s equity incentive plans and for strategic initiatives. During the years ended December 31, 2007, 2008, 2009 and 2009,2010, the Company repurchased approximately  4.1 million, 0.4 million, 1.2 million and 1.22.2 million shares of Class A common stock for an aggregate price of approximately $71.1 million, $6.1 million, and $21.1 million respectively, under these repurchase programs.  Included in the 4.1and $58.5 million, shares repurchased in 2007, are 1.5 million shares that the Company repurchased under a $25.0 million accelerated repurchase transaction during the fourth quarter of 2007.respectively. Between August 1998 and December 31, 2009,2010, the Company repurchased a total of approximately 19.6approxim ately 21.8 million shares of Class A common stock under this repurchase program for an aggregate price of approximately $272.5$332.3 million. In June 2010, the Company’s board of directors authorized an increase of $150.0 million in the amount available under the Company’s ongoing stock repurchase program.  At December 31, 2010, $153.6 million was available for repurchases under the stock repurchase program.

11.           Stock–Based Compensation

At December 31, 2009,2010, the Company had the following stock-based employee compensation plans:

Equity Incentive Plans

During the year ended December 31, 1996, the Company’s board of directors adopted the Nu Skin Enterprises, Inc., 1996 Stock Incentive Plan (the “1996 Stock Incentive Plan”).  In April 2006, the Company’s Board of Directors approved the Nu Skin Enterprises, Inc. 2006 Stock Incentive Plan (the “2006 Stock Incentive Plan”).  This planThe 2006 Stock Incentive Plan was approved by the Company’s stockholders at the Company’s 2006 Annual Meeting of Stockholders held in May of 2006.  The 1996 Stock Incentive Plan and the 2006 Stock Incentive Plan provide for granting of stock awards and options to purchase common stock to executives, other employees, independentinde pendent consultants and directors of the Company and its Subsidiaries.  OptionsStock options granted under the equity incentivethese plans are generally non-qualified stock options, but the plans permit some stock options granted to qualify as “incentive stock options” under the U.S. Internal Revenue Code. The exercise price of a stock option generally is equal to the fair market value of the Company’s common stock on the stock option grant date.  The contractual term of stock options granted since 1996 is generally ten years.  However, for stock options granted beginning in the second quarter of 2006, the contractual term has been shortened to seven years.  Currently, all shares issued upon the exercise of stock options are from the Company’s treasury shares.  With the adoption of the 2006 Stock2010 Omnibus Incentive Plan discussed below, no further grants will be made under the 1996 Stock Incentive Plan.  UnderPlan or the 2006 Stock Incentive Plan.

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NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

     In April 2010, the Company’s Board of Directors approved the Nu Skin Enterprises, Inc. 2010 Omnibus Incentive Plan 6.0(the “2010 Omnibus Incentive Plan”).  This plan was approved by the Company’s stockholders at the Company’s 2010 Annual Meeting of Stockholders held in May of 2010.  The 2010 Omnibus Incentive Plan provides for granting of a variety of equity based awards including stock options, stock appreciation rights, restricted stock, restricted stock units, other share based awards, performance cash, performance shares and performance units to executives, other employees, independent consultants and directors of the Company and its subsid iaries.  Options granted under the 2010 Omnibus Incentive Plan are generally non-qualified stock options, but the 2010 Omnibus Incentive Plan permits some stock options granted to qualify as “incentive stock options” under the U.S. Internal Revenue Code. The exercise price of a stock option generally is equal to the fair market value of the Company’s common stock on the stock option grant date.  The contractual term of a stock option granted under the 2010 Omnibus Incentive Plan is seven years.  Currently, all shares issued upon the exercise of stock options are from the Company’s treasury shares.  Seven million shares, subject to certain adjustments, were authorizeduthorized for issuance.issuance under the 2010 Omnibus Incentive Plan.

In
    The Company has traditionally granted time-vested options.  However, the fourth quarterCompany has made several performance based grants over the last four years.   The following is a summary of 2007, the terms of the two most significant grants of performance awards.  The compensation committee of the board of directors approved the grant of performance stock options to certain senior level executives.executives in the fourth quarter of 2007 under the 2006 Stock Incentive Plan. Vesting for the options is performance based, with the options vesting in two installments if the Company’s earnings per share equal or exceed the two established performance levels, measured in terms of diluted earnings per share. Fifty percent of the options vest upon earnings p er share meeting or exceeding the first performance level and fifty percent of the options vest upon earnings per share meeting or exceeding the second performance level. As of December 31, 2010, both of the performance levels were met for these performance stock options, which resulted in cumulative compensation expense of $8.3 million.
    In November 2010, the compensation committee of the board of directors approved the grant of performance stock options to certain key employees under the 2010 Omnibus Incentive Plan. Vesting for the options is performance based, with the options vesting in three installments if the Company’s earnings per share equal or exceed the three established performance levels, measured in terms of diluted earnings per share. One third of the options will vest upon earnings per share meeting or exceeding the first performance level, and fifty percentone third of the options will vest upon earnings per share meeting or exceeding the second performance level. If the performance levels have not been met on or prior to the 2nd business day following the filinglevel and one third of the options will vest upon earnings per share meeting or exceeding the third performance level. All unvested option s will terminate upon the Company’s Annual Reportfailure to meet certain performance thresholds for each of years 2013 through 2015.  In addition, all unvested options will terminate on Form 10-KMarch 30, 2016. The Company records an expense each period for the year ended December 31, 2012, then any unvested options shall terminate at such time.  Asestimated amount of December 31, 2009, fifty percentexpense associated with the Company’s projected achievement of the performance levels were met, which resulted in compensation expensebased targets.

    The Company has also issued other performance based awards to a limited number of $3.8 million.participants that similarly vest, or become eligible for vesting, upon achievement of various performance targets.
 


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NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements


The fair value of stock option awards was estimated using the Black-Scholes option-pricing model with the following assumptions and weighted-average fair values as follows:

 December 31,  December 31, 
Stock Options:
 2007  2008  2009  2008  2009  2010 
                  
Weighted average grant date fair value of grants $5.51  $4.69  $2.84  $4.69  $2.84  $8.61 
Risk-free interest rate(1)
  3.8%   3.0%   2.3%   3.0%   2.3%   1.8% 
Dividend yield(2)
  2.5%   2.6%   3.2%   2.6%   3.2%   2.6% 
Expected volatility(3)
  40.4%   36.1%   40.7%   36.1%   40.7%   37.8% 
Expected life in months(4)
 59 months  58 months  69 months  58 months  69 months  69 months 
 

(1)The risk-free interest rate is based upon the rate on a zero coupon U.S. Treasury bill, for periods within the contractual life of the option, in effect at the time of the grant.

(2)The dividend yield is based on the rolling average of annualhistorical stock prices and the actual dividends paid in the corresponding 12 months.paid.

(3)Expected volatility is based on the historical volatility of our stock price, over a period similar to the expected life of the option.

(4)The expected term of the option is based on the historical employee exercise behavior, the vesting terms of the respective option, and a contractual life of either seven or ten years.




-89-- 90 -

 
 
NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements



Options under the plans as of December 31, 20092010 and changes during the year ended December 31, 20092010 were as follows:

 
Shares
(in thousands)
  Weighted-average Exercise Price  
Weighted- average Remaining Contractual Term
(in years)
  
Aggregate Intrinsic Value
(in thousands)
  
Shares
(in thousands)
  Weighted-average Exercise Price  
Weighted- average Remaining Contractual Term
(in years)
  
Aggregate Intrinsic Value
(in thousands)
 
                        
Options activity – service based                        
Outstanding at December 31, 2008   4,868.0   $     16.87       
Outstanding at December 31, 2009   5,792.0  $14.82       
Granted   1,816.3   9.50         209.5   26.14       
Exercised   (576.7)  13.55         (1,298.8)  13.24       
Forfeited/cancelled/expired   (315.6)  18.15         (218.8)  14.53       
Outstanding at December 31, 2009   5,792.0   14.82   4.84   $     69,783 
Exercisable at December 31, 2009   3,377.1   17.25   4.04   32,498 
Outstanding at December 31, 2010   4,483.9   15.82   4.31  $64,734 
Exercisable at December 31, 2010   2,747.6   17.63   3.76   34,707 
                                
Options activity – performance based                                
Outstanding at December 31, 2008   1,805.0   $     17.08         
Outstanding at December 31, 2009   1,742.5  $17.03         
Granted   75.0   13.98           2,121.5   30.31         
Exercised   (37.5)  13.98           (242.5)  16.65         
Forfeited/cancelled/expired   (100.0)  16.69           (35.0)  18.03         
Outstanding at December 31, 2009   1,742.5   17.03   5.08   $     17,138 
Exercisable at December 31, 2009   12.5   13.98   6.34   161 
Outstanding at December 31, 2010   3,586.5   24.90   5.71  $19,563 
Exercisable at December 31, 2010   665.0   17.07   4.07   8,773 
                                
Options activity – all options                                
Outstanding at December 31, 2008   6,673.0   $     16.93         
Outstanding at December 31, 2009   7,534.5  $15.33         
Granted   1,891.3   9.68           2,331.0   29.93         
Exercised   (614.2)  13.57           (1,541.3)  13.77         
Forfeited/cancelled/expired   (415.6)  17.80           (253.8)  15.02         
Outstanding at December 31, 2009   7,534.5   15.33   4.89   $     86,921 
Exercisable at December 31, 2009   3,389.6   17.23   4.05   32,659 
Outstanding at December 31, 2010   8,070.4   19.86   4.93  $84,298 
Exercisable at December 31, 2010   3,412.6   17.52   3.83   43,480 
 

 
The aggregate intrinsic value in the table above represents the total pretax intrinsic value (the difference between the Company’s closing stock price on the last trading day of the respective years and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all option holders exercised their options on December 31, 2009.2010.  This amount varies based on the fair market value of the Company’s stock.  The total fair value of options vested and expensed was $4.7$4.8 million, net of tax, for the year ended December 31, 2009.2010.

Cash proceeds, tax benefits, and intrinsic value related to total stock options exercised during 2007, 2008, 2009 and 2009,2010, were as follows (in millions):

 December 31,  December 31, 
 2007  2008  2009  2008  2009  2010 
                  
Cash proceeds from stock options exercised $5.7  $3.8  $6.2  $3.8  $6.2  $21.2 
Tax benefit realized for stock options exercised  1.8   1.2   2.9   1.2   2.9   10.3 
Intrinsic value of stock options exercised  3.4   0.2   8.2   0.2   8.2   25.4 



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NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements


Nonvested restricted stock awards as of December 31, 20092010 and changes during the year ended December 31, 20092010 were as follows:

 
Number of Shares
(in thousands)
  Weighted-average Grant Date Fair Value  
Number of Shares
(in thousands)
  Weighted-average Grant Date Fair Value 
            
Nonvested at December 31, 2008
  365.8   $     17.27 
Nonvested at December 31, 2009
  340.3  $17.12 
                
Granted
  175.5   15.82   338.9   25.98 
Vested
  (185.2)  16.30   (140.0)  16.65 
Forfeited   (15.8)  15.54   (8.9)  18.82 
                
Nonvested at December 31, 2009
  340.3   17.12 
Nonvested at December 31, 2010
  530.3   22.88 

As of December 31, 2009,2010, there was $4.2$8.9 million of unrecognized stock-based compensation expense related to nonvested restricted stock awards.  That cost is expected to be recognized over a weighted-average period of 3.02.5 years.  As of December 31, 2009,2010, there was $10.8$22.4 million of unrecognized stock-based compensation expense related to nonvested stock option awards.  That cost is expected to be recognized over a weighted-average period of 2.33.9 years.

12.           Income Taxes

Consolidated income before provision for income taxes consists of the following for the years ended December 31, 2007, 2008, 2009 and 20092010 (U.S. dollars in thousands):

 2007    2008  2009           2008   
2009
  2010  
             
U.S.  $45,235  $52,756  $71,338 $52,756  $71,338  $141,069 
Foreign   23,243   47,897   69,786  47,897   69,786   66,544 
Total  $68,478  $100,653  $141,124 $100,653  $141,124  $207,613 

 
The provision for current and deferred taxes for the years ended December 31, 2007, 2008, 2009 and 20092010 consists of the following (U.S. dollars in thousands):

  2007  2008  2009 
Current         
      Federal                                          $  $10,524  $9,409 
      State                                           (94)  2,620   1,690 
      Foreign                                           22,090   22,408   27,784 
   21,996   35,552   38,883 
Deferred            
      Federal                                           (298)  713   14,266 
      State                                           2,181   (345)  937 
      Foreign                                           727   (614)  (2,807)
   2,610   (246)  12,396 
Provision for income taxes                                              $24,606  $35,306  $51,279 


  2008  2009  2010 
Current         
      Federal                                          $10,524  $9,409  $45,761 
      State                                           2,620   1,690   3,825 
      Foreign                                           22,408   27,784   27,450 
   35,552   38,883   77,036 
Deferred            
      Federal                                           713   14,266   (2,558)
      State                                           (345)  937   212 
      Foreign                                           (614)  (2,807)  (3,128)
   (246)  12,396   (5,474)
Provision for income taxes                                              $35,306  $51,279  $71,562 

 
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NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 



The Company’s foreign taxes paid are high relative to foreign operating income and the Company’s U.S. taxes paid are low relative to U.S. operating income due largely to the flow of funds among the Company’s Subsidiaries around the world.  As payments for services, management fees, license arrangements and royalties are made from the Company’s foreign affiliates to its U.S. corporate headquarters, these payments often incur withholding and other forms of tax that are generally creditable for U.S. tax purposes.  Therefore, these payments lead to increased foreign effective tax rates and lower U.S. effective tax rates.  Variations (or shifts) occur in the Company’s foreign and U.S. effective tax rates from year to year depending on severals everal factors.  These factors include the impact of global transfer prices, the timing and level of remittances from foreign affiliates, profits and losses in various markets, in the valuation of deferred tax assets or liabilities, or changes in tax laws, regulations, accounting principles, or interpretations thereof.



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NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

The principal components of deferred taxes are as follows (U.S. dollars in thousands):

 Year Ended December 31,  Year Ended December 31, 
 2008  2009  2009  2010 
Deferred tax assets:            
Inventory differences
 $4,335  $3,777  $3,777  $5,572 
Foreign tax credit and other foreign benefits
  33,058   34,717   34,717   25,408 
Stock-based compensation
  6,127   8,251   8,251   9,632 
Accrued expenses not deductible until paid
  27,389   25,211   25,211   28,325 
Foreign currency exchange
  9,267   8,934   8,934   17,727 
Net operating losses
  14,752   14,430   14,430   12,481 
Capitalized research and development
  21,481   19,175   19,175   18,295 
Asian marketing rights
  1,710   1,095   1,095   483 
Exchange gains and loses
  2,513    
Other
  7,925   5,839   5,839   7,023 
Gross deferred tax assets
  128,557   121,429   121,429   124,946 
Deferred tax liabilities:                
Exchange gains and losses
     3,299   3,299   4,763 
Pharmanex intangibles step-up
  14,105   13,514   13,514   12,923 
Amortization of intangibles
  5,911   8,768   8,768   10,193 
Foreign outside basis in controlled foreign corporation  10,465   10,137   10,137   10,683 
Prepaid expenses
  11,239   11,239   11,239   11,239 
Other
  1,262   2,025   2,025   3,921 
Gross deferred tax liabilities
  42,982   48,982   48,982   53,722 
Valuation allowance
  (9,254)  (11,150)  (11,150)  (11,351)
Deferred taxes, net
 $76,321  $61,297  $61,297  $59,873 
 

 
At December 31, 2009,2010, the Company had foreign operating loss carryforwards of approximately $67.0$54.7 million for tax purposes, which will be available to offset future taxable income.  If not used, $31.7$20.7 million of carryforwards will expire between 20102011 and 2019,2020, while $35.3$34.0 million do not expire. 

The valuation allowance primarily represents amounts for foreign operating loss carryforwards for which it is more likely than not some portion or all of the deferred tax asset will not be realized. In making such determination, the Company considers all available positive and negative evidence, including future reversals of existing taxable temporary difference, projected future taxable income, tax planning strategies and recent financial operations.  When the Company determines that there is sufficient taxable income to utilize the net operating losses, the valuation will be released which would reduce the provision for income taxes.




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NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements



The components of deferred taxes, net on a jurisdiction basis are as follows (U.S. dollars in thousands):

 Year Ended December 31,  Year Ended December 31, 
 2008  2009  2009  2010 
            
Net current deferred tax assets
 $23,105  $23,541  $23,541  $26,094 
Net noncurrent deferred tax assets
  66,426   49,030   49,030   45,027 
Total net deferred tax assets
  89,531   72,571   72,571   71,121 
                
Net current deferred tax liabilities
           8 
Net noncurrent deferred tax liabilities
  13,210   11,274   11,274   11,240 
Total net deferred tax liabilities
  13,210   11,274   11,274   11,248 
Deferred taxes, net
 $76,321  $61,297  $61,297  $59,873 

 
The Company’s deferred tax assets as of December 31, 2009 decreased due to the utilization of certain deferred tax assets relating primarily to amortization of intangibles and accrued expenses.

The Company is subject to regular audits by federal, state and foreign tax authorities.  These audits may result in proposed assessments that may result in additional tax liabilities.

The actual tax rate for the years ended December 31, 2007, 2008, 2009 and 20092010 compared to the statutory U.S. Federal tax rate is as follows:

Year Ended December 31,  Year Ended December 31,  
2007 2008 2009  2008  2009  2010
              
Income taxes at statutory rate
      35.00%      35.00%      35.00%  35.00%  35.00%  35.00%
Non-deductible expenses
          .27           .23           .24   .23   .24   .10 
Other
          .66          (.15)        1.10   (.15)  1.10   (.63)
      35.93%      35.08%      36.34%  35.08%  36.34%  34.47%

The decrease in the effective tax rate from 2008 compared to 2007 was due primarily to the expiration of the statute of limitations in certain tax jurisdictions.  The increase in the effective tax rate in 2009 compared to 2008 was due to a reduced benefit relating to the expiration of the statute of limitations. The decrease in the effective tax rate in 2010 compared to 2009 was due primarily to the increased benefit relating to the expiration of the statute of limitations in certain tax jurisdictions.

13.           Employee Benefit Plan

The Company has a 401(k) defined contribution plan which permits participating employees to defer up to a maximum of 100% of their compensation, subject to limitations established by the Internal Revenue Service. Employees age 18 and older are eligible to contribute to the plan starting the first day of the month following their date of hire.employment. After completing at least one yearday of service, employees age 21 and older are eligible to receive the Company’s matching funds. TheIn 2008, 2009, and 2010 the Company matches 100% ofmatched employees’ base pay up to 3%, 3.5% and 4%, respectively. In 2008, the first 2% and 50% of the next 2% of each participant’sCompany’s contributions to the plan.  Participant contributions are immediately vested.  Company contributions vest based on the participant’s years of service at 25% per yearvested evenly over four years. Therefore, matching funds for employees with four or more years of service are 100% vested immediately upon contribution.In 2009 and 2010 the Company’s contributions cliff vest at two years. The Company recorded compensation expense of $1.5 million, $1.3 million, $1.7 million and $1.7$2.1 million for the years ended December 31, 2007, 2008, 2009 and 2009,2010, respectively, related to its contributions to the plan.  Beginning January 1, 2009, the following changes were made to the 401(k) defined contribution plan:
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NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 



all employees age 18 and older are eligible to contribute to the plan and receive the Company’s matching funds starting the first of the month following their date of hire;

the Company matches 100% of the first 1% and 50% of the next 5% of each participant’s contributions to the plan; and

the Company’s match is 100% vested after the completion of 2 years of service.

The Company has a defined benefit pension plan for its employees in Japan. All employees of Nu Skin Japan, after certain years of service, are entitled to pension plan benefits when they terminate employment with Nu Skin Japan. The accrued pension liability was $5.2 million, $6.9 million, $5.9 million and $5.9$7.4 million as of December 31, 2007, 2008, 2009 and 2009,2010, respectively. Although Nu Skin Japan has not specifically funded this obligation, as it is not required to do so, Nu Skin Japan believes it maintains adequate cash balances for this defined benefit pension plan. The Company recorded pension expense of $1.4 million, $0.9 million, $0.6 million and $0.6$1.1 million for the years ended December 31, 2007, 2008, 2009 and 2009,2010, respectively.

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NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

14.           Executive Deferred Compensation Plan

The Company has an executive deferred compensation plan for select management personnel.  Under this plan, the Company may make a contribution of up to 10% of a participant’s salary.  In addition, each participant has the option to defer a portion of their compensation up to a maximum of 80% of their compensation.  Participant contributions are immediately vested.  Company contributions vest based on the earlier of:  (a) attaining 60 years of age; (b) continuous employment of 20 years; or (c) death or disability.  The Company recorded compensation expense of $0.7 million, $0.8 million and $1.1 million for the years ended December 31, 2007, 2008 and 2009, respectively, related to its contributions to the plan.  The Company had accrued $6.2 million and $10.0 million as of December 31, 2008 and 2009, respectively, related to the Executive Deferred Compensation Plan.  Company contributions now vest on the earlier of:  (a) attaining 60 years of age; (b) 50% after ten years of service and 5% each year of service thereafter; and (c) death or disability.  The Company recorded compensation expense of $0.8 million, $1.1 million and $3.4 million for the years ended December 31, 2008, 2009 and 2010, respectively, related to its contribution s to the plan.  The Company had accrued $10.0 million and $15 million as of December 31, 2009 and 2010, respectively, related to the Executive Deferred Compensation Plan.  

15.           Derivative Financial Instruments

At December 31, 2008, the Company held no forward contracts designated as foreign currency cash flow hedges to hedge forecasted foreign-currency-denominated intercompany transactions and no net unrealized loss was recorded in accumulated other comprehensive loss.  At December 31, 2009, the Company held forward contracts designated as foreign currency cash flow hedges with notional amounts totaling approximately $3.0 million to hedge forecasted foreign-currency-denominated intercompany transactions and $0.1 million net unrealized gain, net of related taxes, was recorded in accumulated other comprehensive loss.  At December 31, 2010, the Company held $22.2 million in forward contracts designated as foreign currency cash flow hedges to hedge forecasted foreign-currency-denominated intercompany transactions.

      The contracts held at December 31, 2009,2010, have maturities through January 2010,June 2011, and accordingly, all unrealized gains and losses on foreign currency cash flow hedges included in accumulated other comprehensive loss will be recognized in current earnings over the next 125 months.  TheThere were no pre-tax net (losses)/gains on foreign currency cash flow hedges recorded in current earnings were $0.4 million, none, and none for the years ended December 31, 2007, 2008 and 2009, respectively.2009.  There were $0.1 million of pre-tax net gains on foreign currency cash flow hedges recorded in current earnings for year ended December 31, 2010.
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NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 


16.           Supplemental Cash Flow Information

Cash paid for interest totaled $7.4 million, $7.9 million, $7.0 million and $7.0$6.2 million for the years ended December 31, 2007, 2008, 2009 and 2009,2010, respectively. Cash paid for income taxes totaled $21.9 million, $27.2 million, $36.8 million and $36.8$61.2 million for the years ended December 31, 2007, 2008, 2009 and 2009,2010, respectively. There was a non-cash item for the year ended December 31, 2010, as described in Note 3 to the consolidated financial statements pertaining to the related party purchase of corporate office and warehouse space.

17.           Segment Information

The Company operates in a single operating segment by selling products to a global network of independent distributors that operates in a seamless manner from market to market, except for its operations in Mainland China.  In Mainland China, the Company utilizes an employed sales force, contractual sales promoters and direct sellers to sell its products through fixed retail locations.  Selling expenses are the Company’s largest expense comprised of the commissions paid to its worldwide independent distributors as well as remuneration to its Mainland China sales employees, promoters and direct sellers paid on product sales.  The Company manages its business primarily by managing its global sales force.  The Company does not use profitability reportsrepo rts on a regional or divisional basis for making business decisions.  However, the Company does recognize revenue in five geographic regions: North Asia, Americas, Greater China, Americas, Europe and South Asia/Pacific.

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NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

Revenue generated in each of these regions is set forth below (U.S. dollars in thousands):

      Year Ended December 31   Year Ended December 31, 
Revenue:Revenue: 2007  2008  2009 2008  2009  2010 
                 
North Asia North Asia  $585,805  $594,548  $606,113 $594,548  $606,113  $686,073 
Greater China  209,968   210,379   268,171 
Americas Americas   188,256   223,902   260,865  223,902   260,865   250,008 
Greater China   205,026   209,968   210,379 
South Asia/Pacific  107,656   120,123   182,796 
Europe Europe   77,163   111,572   133,578  111,572   133,578   150,211 
South Asia/Pacific   101,417   107,656   120,123 
Total Total  $1,157,667  $1,247,646  $1,331,058 $1,247,646  $1,331,058  $1,537,259 
 

 
Revenue generated by each of the Company’s product lines is set forth below (U.S. dollars in thousands):

 Year Ended December 31,  Year Ended December 31, 
Revenue: 2007  2008  2009  2008  2009  2010 
                  
Nu Skin  $498,500  $633,411  $752,681  $633,411  $752,681  $913,819 
Pharmanex   634,191   597,714   565,592   597,714   565,592   612,209 
Other   24,976   16,521   12,785   16,521   12,785   11,231 
Total  $1,157,667  $1,247,646  $1,331,058  $1,247,646  $1,331,058  $1,537,259 
 
 


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NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 



Additional information as to the Company’s operations in the most significant geographical areas is set forth below (U.S. dollars in thousands):

 Year Ended December 31,  Year Ended December 31, 
Revenue: 2007  2008  2009  2008  2009  2010 
                  
Japan  $443,670  $443,714  $461,914  $443,714  $461,914  $471,425 
South Korea   150,834   144,199   214,648 
United States   167,701   192,140   218,557   192,140   218,557   212,070 
South Korea   142,135   150,834   144,199 
Europe   67,315   96,573   111,862   96,573   111,862   124,497 
Taiwan   93,014   92,297   91,727   92,297   91,727   107,133 
Mainland China   66,493   65,329   71,086   65,329   71,086   91,352 


 December 31,  December 31, 
Long-lived assets: 2008  2009  2009  2010 
            
Japan  $9,891  $8,079  $8,079  $12,473 
South Korea   3,654   9,396 
United States   45,940   42,378   42,378   84,829 
South Korea   2,007   3,654 
Europe   2,220   3,005   3,005   2,697 
Taiwan   3,050   1,758   1,758   2,200 
Mainland China   10,747   11,841   11,841   11,646 


- 96 -



 

NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

18.           Restructuring Charges
 
During 2009, the Company recorded restructuring charges of $10.7 million, related to restructuring of its Japan operations, including an approximate 30% headcount reduction as well as facility relocations and closures.  $7.4 million of these charges related to severance payments to terminated employees and $3.3 million of these charges related to facility relocation or closing costs.  The majority of these severance charges are related to a voluntary employment reduction program.  The restructuring charges for facility relocation or closing costs related to costs incurred during 2009 for leases terminated in that period.

During 2007, the Company recorded restructuring charges of $19.8 million, relating to its efforts to simplify its operations in China and improve operational efficiencies in its corporate offices and reduce investments in unprofitable markets.  Approximately $13.9 million of these charges relates to severance payments to terminated employees of which approximately $5.4 million remained accrued at December 31, 2007.  The remaining $5.9 million relates to leasehold terminations and tax payments related to the Company’s closure of its operations in Brazil in 2007, of which approximately $2.2 million remained accrued at December 31, 2007.  The Company paid all of the restructuring charges accrued as of December 31, 2007, during the first quarter of 2008.


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NU SKIN ENTERPRISES, INC.
Notes to Concolidated Financial Statements 



19.           Commitments and Contingencies

The Company is subject to governmental regulations pertaining to product formulation, labeling and packaging, product claims and advertising and to the Company’s direct selling system.  The Company is also subject to the jurisdiction of numerous foreign tax and customs authorities.  Any assertions or determination that either the Company or the Company’s distributors is not in compliance with existing statutes, laws, rules or regulations could potentially have a material adverse effect on the Company’s operations.  In addition, in any country or jurisdiction, the adoption of new statutes, laws, rules or regulations or changes in the interpretation of existing statutes, laws, rules or regulations could have a material adverse effect on the CompanyComp any and its operations.  Although management believes that the Company is in compliance, in all material respects, with the statutes, laws, rules and regulations of every jurisdiction in which it operates, no assurance can be given that the Company’s compliance with applicable statutes, laws, rules and regulations will not be challenged by foreign authorities or that such challenges will not have a material adverse effect on the Company’s financial position or results of operations or cash flows.  The Company and its Subsidiaries are defendants in litigation and proceedings involving various matters.  InExcept as noted below, in the opinion of the Company’s management, based upon advice of its counsel handling such litigation and proceedings, adverse outcomes, if any, will not likely result in a material effect on the Company’s consolidated financial condition, results of operations or cash flows.

The Company is subject to regular audits by federal, state and foreign tax authorities.  These audits may result in additional tax liabilities.  The Company believes it has appropriately provided for income taxes for all years.  Several factors drive the calculation of its tax reserves.  Some of these factors include: (i) the expiration of various statutes of limitations; (ii) changes in tax law and regulations; (iii) issuance of tax rulings; and (iv) settlements with tax authorities.  Changes in any of these factors may result in adjustments to the Company’s reserves, which would impact its reported financial results.

In June 2006, the FASB issued interpretative guidance clarifying the accounting for uncertainty in tax positions. The guidance requires that the Company recognize the impact of a tax position in the Company’s financial statements if that position is more likely than not of being sustained on audit, based on the technical merits of the position. The provisions of this guidance became effective as of the beginning of the Company’s 2007 fiscal year, with the cumulative effect of the change in accounting principle recorded as an adjustment to opening retained earnings.

Due to the international nature of the Company’s business, itthe Company is subject from time to time to reviews and audits by the foreign taxing authorities of the various jurisdictions in which itthe Company conducts business throughout the world.  As previously reported, theThe Company is currently involved in litigationtwo separate disputes with the customs authorities in Japan with respect to duty assessments on several of the MinistryCompany’s Pharmanex nutritional products totaling approximately 5.3 billion Japanese yen as of Finance with respectDecember 31, 2010 (approximately $65.3 million), net of any recovery of consumption taxes. The Company was also recently notified that it is likely to receive an additional assessment of 0.6 billion Japanese yen (approximately $7.7 million) related to the second dispute.

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NU SKIN ENTERPRISES, INC.
Notes to Consolidated Financial Statements

The first dispute relates to additional customs assessments made by Yokohama Customs for the period of October 2002 through July 2005. The aggregate amount of thosethese additional assessments is yen 2.7 billion Japanese yen (approximately $29.0$33.2 million as of December 31, 2009)2010), net of any recovery of consumption taxes.  The dispute relates to whether the Company used the proper valuation method for these products in determining the applicable customs duties.  The primary legal issue in the case is whether the relevant import transaction is a sale between the Company’s third party manufacturers and the Company’s Japan subsidiary, or a sale between the Company’s US subsidiary and the Company’s Japan subsidiary. In 1999, the Company worked with the Yokohama Customs authorities to restructure the form of t he relevant transactions in order to have the import transaction be a sale between the Company’s third party manufacturers and the Company’s Japan subsidiary, and thus have the duties assessed on the price paid to the Company’s third party manufacturers. With the input and guidance of the Yokohama Customs authorities, the Company restructured the form of the transaction and the agreements between the relevant parties based on these discussions so that the Company’s US subsidiary would be acting on behalf of the Company’s Japan subsidiary with respect to the purchase of these products rather than as a buyer/seller. The Company’s Japan subsidiary entered into a Memorandum of Understanding with each of the Company’s third party manufacturers of the relevant products, which provided that the Company’s Japan subsidiary was the purchaser of the products and that the Company’s US subsidiary was acting for and on behalf of the Company’s Japan subsidiary wit h respect to these products. The Company’s Japan subsidiary also entered into a Memorandum of Understanding with the Company’s US subsidiary documenting the same agency relationship. The Company believes that these legal documents establish that the Company’s US subsidiary was acting as an agent and not buyer and seller of the relevant products. The additional assessment of duties by Yokohama Customs was based on its re-characterization of the transaction as a sale between the Company’s US subsidiary and the Company’s Japan subsidiary for custom law purposes despite the legal form of the transaction. The Company does not believe the legal documentation supports the re-characterization of these transactions. Yokohama Customs has raised several issues to support its re-characterization, including the fact that the Company has treated the relevant transaction as a sale between the Company’s US subsidiary and Japan subsidiary for income tax purposes. However, the Company belie ves that the relevant income tax and transfer pricing rules and regulations apply different standards and are not relevant to the customs issue.  Because the Company believes that the legal documentation for these transactions support the Company’s position, the Company filed a complaint in the Tokyo District Court Civil Action Section in December 2006 to have the Ministry of Finance’s affirmation of the additional assessments reversed. The final hearing on this matter was held on February 1, 2011 and the court indicated it would issue a decision on this case on March 25, 2011. Either party has the right to appeal this decision.  If the Company receives an adverse decision in this case, the Company may be required to record an expense for the full amount of the disputed assessments, or $33.2 million.
The second dispute relates to additional customs assessments made by Yokohama Customs for the period of October 2006 through November 2008 in connection with an audit in 2009, as well as the disputed portion of the Company’s current import duty rate the Company has been required to pay or hold in bond, and has paid under protest, since October of 2009. The aggregate amount of these additional assessments and disputed duties is 2.6 billion Japanese yen as of December 31, 2010 (approximately $32.1 million), net of any recovery of consumption taxes.  The Company believeswas also recently notified that the documentation and legal analysis support its position and has taken action in the court system in Japan to overturn these assessments. The litigation on this matter is ongoing and the Company believes the courtit will likely decidebe assessed an additional 0.6 billion Japanese yen (approximately $7.7 million), net of any recovery of consumption taxes based on an audit of the period of November 2008 through September 2009. With this matter in the next year. If the Company receives a decision that is unfavorable, it may appeal the decision, however, it would likely beassessment, we have been required to take a chargepay or hold in bond amounts for all periods from October 2006 to its earnings for the amount assessed.



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NU SKIN ENTERPRISES, INC.
Notespresent and we believe that additional assessments related to Concolidated Financial Statements 



any prior period would be barred by applicable statutes of limitations. In July 2005, the Company changed the its operating structure in Japan and believed that these changes would eliminate further valuation disputes with Yokohama Customs as the new structure eliminated the issues that were the basis of the litigation and valuation disputes.in the first dispute (i.e., whether the Company’s US subsidiary was acting as an agent for the Company’s Japan subsidiary or was acting as the seller). However, in October 2009 the Company received notice from Yokohama Customs authorities that they were assessing additional duties, penalties and interest for the period of October 2006 through November 2008 following an audit. The total amount of such assessments is yen 1.5 billion Japanese (approximately $17.5 million as of December 31, 2009), net of any recovery of consumption taxes.based on their view that the Company was not utilizing the proper valuation method.  The basis for such additional assessment is different from and unrelated to, the issues that are being litigatedli tigated in the current litigation withfirst dispute. The issue in this second case is whether a US entity utilizing a commissionaire agent in Japan to import its products can use the Ministry of Finance.manufacturer’s invoice or must use another valuation method, and, if an alternative method must be used, what the allowable deductions would be in determining the proper valuation.  Following the Company’s review of the assessments and after consulting with itsthe Company’s legal and customs advisors, the Company strongly believes that the additional assessments are improper and are not supported by any legal or factual basis.applicable customs laws. The Company filed letters of protest with Yokohama Customs, which were rejected.  The Company plans to appealhas appealed the matter to the Ministry of Finance in Japan.  AtIn addition, the requestCompany is currently being required to post a bond or make a deposit equal to the difference between the Company’s declared duties and the amount the customs authorities have determined the Company should be paying on al l current imports.  Because the Company believes that the higher rate determined by the customs authorities is an improper application of the Yokohama Customs,regulations, the Company has preparedis currently expensing the portion of the duties the Company believes is supported under applicable customs law, and recording the additional information for them to consider. deposit or payment as a receivable within long-term assets on its consolidated financial statements. To the extent that the Company is unsuccessful in recovering the amounts assessed and paid itor held in bond, the Company will likely be required to take a corresponding charge to its earnings.record an expense for the full amount of the disputed assessments, or $32.1 million as of December 31, 2010.

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NU SKIN ENTERPRISES, INC.
In addition, the Company is currently being requiredNotes to pay a higher rate of duties on all current imports, which it is similarly disputing. Because the Company believes that the higher rate being assessed is improper, the Company is currently planning on only expensing the portion of the duties it believes is supported under applicable customs law, and recording the additional payment as a receivable on its books.Consolidated Financial Statements


In November 2008, the U.S. Internal Revenue Service began an audit of the Company’s 2006 and 2007 tax years.  The Company anticipates this audit will be completed by approximately June 2010.during 2011.

20.           Dividends per Share

Quarterly cash dividends for the years ended December 31, 20082009 and 20092010 totaled $27.9$29.0 million and $29.0$31.2 million or $0.115 and $0.125 per share, respectively. In February 2010, theThe board of directors has declared a quarterly cash dividend of $0.125$0.135 per share for all classes of common stock to be paid on March 17, 201016, 2011 to stockholders of record on February 26, 2010.25, 2011.

21.           Quarterly Results

The following table sets forth selected unaudited quarterly data for the periods shown (U.S. dollars in millions, except per share amounts):

 2008  2009  2009  2010 
 
1st
Quarter
  
2nd
Quarter
  
3rd
Quarter
  
4th
Quarter
  
1st
Quarter
  
2nd
Quarter
  
3rd
Quarter
  
4th
Quarter
  
1st
Quarter
  
2nd
Quarter
  
3rd
Quarter
  
4th
Quarter
  
1st
Quarter
  
2nd
Quarter
  
3rd
Quarter
  
4th
Quarter
 
                                                
Revenue  $298.1  $321.7  $310.3  $317.6  $296.2  $322.6  $334.2  $378.1  $296.2  $322.6  $334.2  $378.1  $364.1  $388.4  $383.6  $401.2 
Gross profit   243.9   262.4   253.3   259.4   242.4   261.9   272.1   311.0   242.4   261.9   272.1   311.0   299.3   320.4   314.8   330.3 
Operating income  27.4   28.9   30.3   38.8   20.2   34.4   40.9   52.2   20.2   34.4   40.9   52.2   46.1   59.2   52.9   58.9 
Net income   13.5   20.6   16.8   14.5   11.8   22.1   25.6   30.3   11.8   22.1   25.6   30.3   31.0   32.4   35.3   37.3 
Net income per share:                                                                
Basic   0.21   0.32   0.26   0.23   0.19   0.35   0.41   0.48   0.19   0.35   0.41   0.48   0.50   0.51   0.57   0.60 
Diluted   0.21   0.32   0.26   0.23   0.19   0.35   0.40   0.47   0.19   0.35   0.40   0.47   0.48   0.50   0.55   0.58 
 
 
 
 
 
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NU SKIN ENTERPRISES, INC.
Notes to ConcolidatedConsolidated Financial Statements

 
22.           Other income (expense), net

Other income (expense), net was $9.4 million of expense in 2010 compared to $6.6 million of expense in 2009 compared to $24.8 million of expense in 2008.  Of this 2008 amount, approximately $18.4 million relates to foreign currency transaction losses related to the Company’s yen-denominated debt as the Japanese yen strengthened from 111.45 at December 31, 2007 to 90.73 at December 31, 2008.  In addition, the2009.  The Company recorded foreign currency transaction losses with respect to its intercompany receivables and payables with certain of its international affiliates, including markets that are newly opened or have remained in a loss position since inception. Generally, foreign currency transaction losses with these affiliates would be offset by gains related to the foreign currency transactions of the Company’s yen-based bank debt.  However, during 2008, the Japanese yen strengthened against the U.S. dollar while most foreign currencies weakened against the U.S. dollar.  Other income (expense), net also includes approximately $7.8 million, $6.9 million $7.8 million and $8.5$5.8 million in interest expense during 2008, 2009 2008 and 2007, respectively.2010, resp ectively.  It is impossible to predict foreign currency fluctuations.  The Company cannot estimate the degree to which its operations will be impacted in the future, but it remains subject to these currency risks. However, the majority of these transaction losses are non-cash, non-operating losses.



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Report of Independent Registered Public Accounting Firm

To the Board of Directors and Shareholders of Nu Skin Enterprises, Inc.:

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of income, shareholder's equity  and comprehensive income, and cash flows present fairly, in all material respects, the financial position of Nu Skin Enterprises, Inc and its subsidiaries at December 31, 20092010 and December 31, 2008,2009, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 20092010 in conformity with accounting principles generally accepted in the United States of America.  Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2009,2010, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).  The Company's management is responsible for these financial statements, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's Report on Internal Control over Financial Reporting, appearing in Item 9A.  Our responsibility is to express opinions on these financial statements and on the Company's internal control over financial reporting based on our integrated audits.  We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects.  Our audits of the financial statementsstatem ents included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation.  Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk.  Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.  A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance withwi th authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.


-100-- 101 -



 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Salt Lake City, Utah
February 26, 201023, 2011





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CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

ITEM 9.                      CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
None.

ITEM 9A.                      CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures.  Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”)).  Disclosure controls and procedures are the controls and other procedures that we designed to ensure that we record, process, summarize and report in a timely manner the information we must disclose in reports that we file with or submit to thet he Securities and Exchange Commission under the Exchange Act.  Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that our disclosure controls and procedures were effective as of the end of the period covered by this report.

Changes in Internal Control over Financial Reporting.  During the fourth quarter of 2009,2010, there was no change in our internal control over financial reporting (as such term is defined in Rule 13a-15(f) under the Exchange Act) that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Management’s Report on Internal Control over Financial Reporting.Reporting. Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is defined in Rule 13a-15(f) under the Exchange Act as a process designed by, or under the supervision of, our principal executive and principal financial officers and effected by our board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financialfinan cial statements for external purposes in accordance with accounting principles generally accepted in the United States of America and includes those policies and procedures that:

pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets;
 
provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with accounting principles generally accepted in the United States of America, and that our receipts and expenditures are being made only in accordance with authorization of management and directors; and
 
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.
 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
 

-102-- 103 -


Under the supervision and with the participation of our management, including our principal executive and principal financial officers, we assessed, as of December 31, 2009,2010, the effectiveness of our internal control over financial reporting.  This assessment was based on criteria established in the framework in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  Based on our assessment, our management concluded that our internal control over financial reporting was effective at a reasonable assurance level as of December 31, 2009.2010.
 
The effectiveness of our internal control over financial reporting as of December 31, 20092010 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report which appears herein.

ITEM 9B.9B.                      OTHER INFORMATION

None.

PART III

The information required by Items 10, 11, 12, 13 and 14 of Part III is hereby incorporated by reference to our Definitive Proxy Statement filed or to be filed with the Securities and Exchange Commission for our 20102011 Annual Meeting of Stockholders except for certain information required by Item 10 with respect to our executive officers which is set forth under Item 1 – Business, of this Annual Report on Form 10-K, and is incorporated herein by reference.


PART IV

15.EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

Documents filed as part of this Form 10-K:

 1.
Financial Statements. See Index to Consolidated Financial Statements under Item 8 of Part II.

 2.
Financial Statement Schedules. N/A

 3.
Exhibits. References to the “Company” shall mean Nu Skin Enterprises, Inc. Exhibits preceded by an asterisk (*) are management contracts or compensatory plans or arrangements. Unless otherwise noted, the SEC exhibitsfile number for exhibits incorporated by reference is 001-12421.


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3.1Amended and Restated Certificate of Incorporation of the Company (incorporated by reference to Exhibit 3.1 to the Company’s Registration Statement on Form S-1 (File No. 333-12073) (the “Form S-1”)).
  
3.2Certificate of Amendment to the Amended and Restated Certificate of Incorporation.Incorporation (incorporated by reference to Exhibit 3.2 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2009).
  
3.3Certificate of Designation, Preferences and Relative Participating, Optional and Other Special Rights of Preferred Stock and Qualifications, Limitations and Restrictions Thereof (incorporated by reference to Exhibit 3.3 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2004).
  
3.4Amended and Restated Bylaws of the Company (as amended) (incorporated by reference to Exhibit 3.4 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
  
3.5Amendment to the Amended and Restated Bylaws of the Company (incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed on January 7, 2008).
  
4.1Specimen Form of Stock Certificate for Class A Common Stock (incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement on Form S-3 (File No. 333-90716)).
  
4.2Specimen Form of Stock Certificate for Class B Common Stock (incorporated by reference to Exhibit 4.2 to the Company’s Form S-1).
  
10.1Note Purchase Agreement, dated October 12, 2000, by and between the Company and The Prudential Insurance Company of America (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2005).
10.2First Amendment to Note Purchase Agreement, dated May 1, 2002, between the Company and The Prudential Insurance Company of America (incorporated by reference to Exhibit 10.2 of the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
10.3Second Amendment to Note Purchase Agreement, dated as of October 31, 2003 between the Company and The Prudential Insurance Company of America (incorporated by reference to Exhibit 10.3 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2003).
10.4Third Amendment to Note Purchase Agreement, dated as of May 18, 2004, between the Company and The Prudential Insurance Company of America (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2004).
10.5Fourth Amendment to Note Purchase Agreement, dated as of July 28, 2006, between the Company and The Prudential Insurance Company of America (incorporated by reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K filed on August 23, 2006).
10.6Fifth Amendment to Note Purchase Agreement, dated as of October 5, 2006, between the Company and The Prudential Insurance Company of America (incorporated by reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K filed on October 10, 2006).
10.7Sixth Amendment to Note Purchase Agreement, dated as of November 7, 2007, between the Company and The Prudential Insurance Company of America (incorporated by reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K filed on November 13, 2007).
10.8Seventh Amendment to Note Purchase Agreement, dated as of February 25, 2008, between the Company and The Prudential Insurance Company of America (incorporated by reference to Exhibit 10.82 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
10.9Letter Agreement between the Company and The Prudential Insurance Company of America (incorporated by reference to Exhibit 99.4 to the Company’s Current Report on Form 8-K filed November 13, 2007).
10.10Letter Agreement dated October 1, 2009, between the Company and The Prudential Insurance Company of America.
10.11Credit Agreement, dated as of May 10, 2001, among the Company, various financial institutions, and Bank of America, N.A., as Administrative Agent (incorporated by reference to Exhibit 10.7 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2006).
  
10.1210.2First Amendment to Credit Agreement, dated as of December 14, 2001, among the Company, various financial institutions, and Bank of America, N.A. as Administrative Agent (incorporated by reference to Exhibit 10.8 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2006).
  
10.1310.3Second Amendment to Credit Agreement, dated as of October 22, 2003 between the Company, various financial institutions, and Bank of America, N.A. as Administrative Agent (incorporated by reference to Exhibit 10.11 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2003).
  
10.1410.4Third Amendment to Credit Agreement, dated as of May 10, 2004, among the Company, various financial institutions, and Bank One, N.A. as Administrative Agent  (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2004).


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10.1510.5Fourth Amendment to Credit Agreement, dated as of July 28, 2006, among the Company, various financial institutions, and JPMorgan Chase Bank, N.A. as Administrative Agent (as successor to Bank One, N.A.) (incorporated by reference to Exhibit 99.2 to the Company’s Current Report on Form 8-K filed on August 23, 2006).
  
10.1610.6Fifth Amendment to Credit Agreement, dated as of October 5, 2006, among the Company, various financial institutions, and JPMorgan Chase Bank, N.A. as Administrative Agent (as successor to Bank One, N.A.) (incorporated by reference to Exhibit 99.2 to the Company’s Current Report on Form 8-K filed on October 10, 2006).
  
10.1710.7Sixth Amendment to Credit Agreement, dated as of August 8, 2007, among the Company, various financial institutions, and JPMorgan Chase Bank, N.A. as Administrative Agent (as successor to Bank One, N.A.) (incorporated by reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K filed August 15, 2007).
  
10.1810.8Seventh Amendment to Credit Agreement, dated as of November 7, 2007, among the Company, various financial institutions, and JPMorgan Chase Bank, N.A. as Administrative Agent (as successor to Bank One, N.A.) (incorporated by reference to Exhibit 99.2 to the Company’s Current Report on Form 8-K filed on November 13, 2007).
  
10.1910.9Eighth Amendment to Credit Agreement, dated as of February 29, 2008, among the Company, various financial institutions, and JPMorgan Chase Bank, N.A. as Administrative Agent (as successor to Bank One, N.A.) (incorporated by reference to Exhibit 10.87 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
  
10.2010.10Ninth Amendment to Credit Agreement dated as of August 25, 2009, among the Company, various financial institutions, and JPMorgan Chase Bank, N.A. (as successor to Bank One N.A.) as successor administrative agent (incorporated by reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K filed on August 31, 2009).
  
10.2110.11Letter Agreement among the Company, various financial institutions, and JPMorgan Chase Bank, N.A. as Administrative Agent (as successor to Bank One, N.A.) (incorporated by reference to Exhibit 99.5 to the Company’s Current Report on Form 8-K filed November 13, 2007).
  
10.2210.12Credit Agreement, dated as of December 29, 2010, among the Company and JPMorgan Chase Bank, N.A.
10.13Private Shelf Agreement, dated as of August 26, 2003, between the Company and Prudential Investment Management, Inc. (the “Private Shelf Agreement”) (incorporated by reference to Exhibit 10.20 to the Company’s Annual report on Form 10-K for the year ended December 31, 2008).
  
10.2310.14
First Amendment to the Private Shelf Agreement, dated as of October 31, 2003 between the Company and Prudential Investment Management, Inc. (incorporated by reference to Exhibit 10.53 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2003).
 


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10.2410.15Second Amendment to the Private Shelf Agreement, dated as of May 18, 2004, between the Company, Prudential Investment Management, Inc., and the holders of the Series A Senior Notes and Series B Senior Notes issued under the Private Shelf Agreement (incorporated by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2004).
  
10.2510.16Third Amendment to the Private Shelf Agreement dated June 13, 2005 between the Company, Prudential Investment Management, Inc. and certain other lenders (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2005).
  
10.2610.17Fourth Amendment to the Private Shelf Agreement dated July 28, 2006 between the Company, Prudential Investment Management, Inc. and certain other lenders (incorporated by reference to Exhibit 99.3 to the Company’s Current Report on Form 8-K filed on August 23, 2006).
  
10.2710.18Fifth Amendment to the Private Shelf Agreement dated October 5, 2006 between the Company, Prudential Investment Management, Inc. and certain other lenders (incorporated by reference to Exhibit 99.3 to the Company’s Current Report on Form 8-K filed on October 10, 2006).
  
10.2810.19Sixth Amendment to the Private Shelf Agreement, dated as of November 7, 2007, between the Company, Prudential Investment Management, Inc. and certain other lenders (incorporated by reference to Exhibit 99.3 to the Company’s Current Report on Form 8-K filed on November 13, 2007).
  
10.2910.20Seventh Amendment to the Private Shelf Agreement, dated as of February 25, 2008, between the Company, Prudential Investment Management, Inc. and certain other lenders (incorporated by reference to Exhibit 10.83 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
  
10.3010.21Multi-Currency Private Shelf Agreement dated as of October 1, 2009, between the Company, Prudential Investment Management, Inc. and certain other lenders.lenders (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2009).
  
10.3110.22Letter Agreement among the Company, Prudential Investment Management, Inc. and certain other lenders (incorporated by reference to Exhibit 99.6 to the Company’s Current Report on Form 8-K filed November 13, 2007).
  
10.3210.23Letter Agreement dated October 1, 2009, among the Company, Prudential Investment Management, Inc. and certain other lenders.
10.33Series A Senior Notes Nos. A-1 to A-5 and Series B Senior Notes B-1 to B-5 issued October 31, 2003 by the Company to Prudential Investment Management, Inc. and/or its affiliates pursuant to the Private Shelf Agreementlenders (incorporated by reference to Exhibit 10.5410.32 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2003)2009).
  
10.3410.24Series C Senior Notes Nos. C-1 and C-2 issued February 7, 2005 by the Company to Prudential Investment Management, Inc. and/or its affiliates pursuant to the Private Shelf Agreement (incorporated by reference to Exhibit 99.2 to the Company’s Current Report on Form 8-K filed February 8, 2005).


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10.3510.25Series D Senior Notes Nos. D-1, D-2, D-3 and D-4 issued October 3, 2006 by the Company to Prudential Investment Management, Inc. and/or its affiliates pursuant to the Private Shelf Agreement (incorporated by reference to Exhibit 99.4 to the Company’s Current Report on Form 8-K filed October 10, 2006).
  
10.3610.26Series E Senior Notes Nos. E-1, E-2, E-3, E-4 and E-5 issued January 19, 2007 by the Company to Prudential Investment Management, Inc. and/or its affiliates pursuant to the Private Shelf Agreement (incorporated by reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K filed January 25, 2007).
  
10.3710.27Series E Senior Note E-6, issued July 20, 2007, by the Company to Prudential Insurance Company of America pursuant to the Private Shelf Agreement (incorporated by reference to Exhibit 99.1 to the Company’s Current Report on 8-K filed January 14, 2008).
  
10.3810.28Series EE Senior Note EE-1, issued January 8, 2008, by the Company to Prudential Insurance Company of America pursuant to the Private Shelf Agreement (incorporated by reference to Exhibit 99.2 to the Company’s Current Report on 8-K filed January 14, 2008).
  
10.3910.29Series F Senior Notes Nos. F-1 and F-2 issued September 28, 2007 by the Company to Prudential Investment Management, Inc. and/or its affiliates pursuant to the Private Shelf Agreement (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2007).
  
10.40Accelerated Share Repurchase Agreement dated November 7, 2007, between the Company and JP Morgan Chase Bank, N.A. (incorporated by reference to Exhibit 99.7 to the Company’s Current Report on Form 8-K filed November 13, 2007).
10.4110.30Pledge Agreement dated October 12, 2000, by and between the Company and State Street Bank and Trust Company of California, N.A., acting in its capacity as collateral agent (incorporated by reference to Exhibit 10.5 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2005).
  
10.4210.31Pledge Amendments executed by the Company dated December 31, 2003 (incorporated by reference to Exhibit 10.5 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2003).
  
10.4310.32Pledge Agreement dated as of January 31, 2005 by and among Nu Skin Asia Investment, Inc., a wholly-owned subsidiary of the Company, and U.S. Bank National Association, as agent for and on behalf of the Benefited Parties under the Amended and Restated Collateral Agency and Intercreditor Agreement (referred to below) (incorporated by reference to Exhibit 99.3 to the Company’s Current Report on Form 8-K/A filed on March 10, 2005).
  
10.4410.33Amended and Restated Collateral Agency and Intercreditor Agreement, dated as of August 26, 2003, by and among Nu Skin Enterprises, Inc.the Company and various of its subsidiaries, U.S. Bank National Association, as Collateral Agent, and various lending institutions (incorporated by reference to Exhibit 10.40 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).
  
10.4510.34Master LeaseReal Estate Purchase and Sale Agreement, and other ancillary agreements, dated January 16, 2003, byas of December 30, 2010 between Aspen Country, LLC and between Nu Skin International, Inc. and Scrub Oak, LLC (incorporated by reference to Exhibit 10.36 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
  
10.4610.35Amendment No. 1 to the Master LeaseReal Estate Purchase and Sale Agreement, effectiveand other ancillary agreements, dated as of July 1, 2003,December 30, 2010 between Scrub Oak, LLC and Nu Skin International, Inc. and Scrub Oak, LLC (incorporated by reference to Exhibit 10.42 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).
10.47Master Lease Agreement dated January 16, 2003, by and between Nu Skin International, Inc. and Aspen Country, LLC (incorporated by reference to Exhibit 10.38 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
10.48Amendment No. 1 to the Master Lease Agreement, effective as of July 1, 2003, between Nu Skin International Inc. and Aspen Country, LLC (incorporated by reference to Exhibit 10.44 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).
 
 
 
 
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10.36
10.49Amendment No. 2 to the Master Lease Agreement, effectiveForm of Promissory Notes dated as of July 1, 2008, betweenDecember 30, 2010 by Nu Skin International, Inc. and Aspen Country, LLC (incorporated by reference to Exhibit 10.45 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008)., with a schedule of material differences.
  
10.50University of Utah Research Foundation and Nu Skin International, Inc. Amended and Restated Patent License Agreement (Exclusive) Dietary Supplement Preventative Healthcare License dated July 1, 2006 (incorporated by reference to Exhibit 10.33 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2006).
10.5110.37Form of Termination of Lock-up Agreement executed by certainAgreements dated as of September 1, 2010 between the Company’s shareholders (incorporated by reference to Exhibit 10.47 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).Company and each of Blake and Nancy Roney, Steven and Kalleen Lund, and Sandra Tillotson
  
*10.5210.38Form of Indemnification Agreement to be entered into between the Company and certain of its officers and directors (incorporated by reference to Exhibit 10.48 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).
  
*10.5310.39Amended and Restated Deferred Compensation Plan, effective as of January 1, 2008 (incorporated by reference to Exhibit 10.5 to the Company’sCompany���s Quarterly Report on Form 10-Q for the quarter ended September 30, 2007).
  
*10.5410.40Amendment to the Deferred Compensation Plan, effective as of January 1, 2009 (incorporated by reference to Exhibit 10.50 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).
  
*10.5510.41Nu Skin Enterprises, Inc. Nonqualified Deferred Compensation Trust dated December 14, 2005 (incorporated by reference to Exhibit 99.2 to the Company’s Current Report on Form 8-K filed December 19, 2005).
  
*10.5610.42Second Amended and Restated Nu Skin Enterprises, Inc. 1996 Stock Incentive Plan (incorporated by reference to Exhibit 10.28 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2005).
  
*10.5710.43Form of Master Stock Option Agreement (1996 Plan) (incorporated by reference to Exhibit 10.49 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
  
*10.5810.44Form of Stock Option Agreement for Directors (1996 Plan) (incorporated by reference to Exhibit 10.48 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2006).
  
*10.5910.45Nu Skin Enterprises, Inc. 2006 Stock Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on June 1, 2006).
  
*10.6010.46Form of Master Stock Option Agreement (2006 Plan) (incorporated by reference to Exhibit 10.10 to the Company’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2006).
  
*10.6110.47Form of Master Stock Option Agreement (2006 Plan Performance Option (U.S.)) (incorporated by reference to Exhibit 10.54 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
  
*10.62Form of Master Stock Option Agreement (2006 Plan Performance Option (non-U.S.)) (incorporated by reference to Exhibit 10.55 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
*10.6310.48Form of Master Stock Option Agreement for Directors (2006 Plan) (incorporated by reference to Exhibit 10.59 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).
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*10.6410.49Form of Director Restricted Stock Unit Agreement (2006 Plan) (incorporated by reference to Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2007).
  
*10.6510.50Form of Master Restricted Stock Unit Agreement (2006 Plan) (incorporated by reference to Exhibit 10.11 to the Company’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2006).
  
*10.6610.51Nu Skin Enterprises, Inc. 2006 Senior Executive2010 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on June 2, 2010).
*10.52Form of 2010 Plan U.S. Stock Option Master Agreement and Grant Notice (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on July 2, 2010).
*10.53Form of 2010 Plan U.S. Restricted Stock Unit Master Agreement and Grant Notice (incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed on July 2, 2010).
*10.54Form of 2010 Plan U.S. Performance Stock Option Master Agreement and Grant Notice.
*10.55Form of 2010 Plan U.S. Performance Restricted Stock Unit Master Agreement and Grant Notice (incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on June 1, 2006)July 2, 2010).
  
*10.6710.56Performance TargetsForm of 2010 Plan Director Stock Option Master Agreement and Formulas 2008 (Approved under the 2006 Senior Executive Incentive Plan)Grant Notice (incorporated by reference to Exhibit 10.63 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
*10.68Performance Targets and Formulas for 2009 (Approved under the 2006 Senior Executive Incentive Plan) (incorporated by reference to Exhibit 10.64 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).
*10.69Nu Skin Enterprises, Inc. Senior Executive Benefits Policy, effective as of July 21, 2005 (incorporated by reference to Exhibit 10.310.7 to the Company’s Quarterly Report on Form 10-Q for the quarterquarterly period ended June 30, 2005)2010).
  
*10.7010.57Summary DescriptionForm of Nu Skin Japan2010 Plan Director Retirement Allowance PlanRestricted Stock Unit Master Agreement and Grant Notice (incorporated by reference to Exhibit 10.5210.8 to the Company’s AnnualQuarterly Report on Form 10-K10-Q for the year 2006)quarterly period ended June 30, 2010).
  
*10.6910.58Nu Skin International,Enterprises, Inc. 19972009 Key Employee Death Benefit Plan (incorporated by reference to Exhibit 10.59 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2003).Plan.
  
*10.7010.59Employment Letter between the Company and Truman Hunt dated January 17, 2003 (incorporated by reference to Exhibit 10.67 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2007).
  
*10.7110.60Summary of Modifications to Truman Hunt’s Employment Letter (incorporated by reference to Exhibit 10.69 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).
  
*10.7210.61Joseph Y. Chang Employment Agreement dated November 9, 2009, between Mr. Chang and the Company (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2009).
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*10.7310.62Daniel Chard Employment Agreement effective February 13, 2006 between Mr. Chard and the Company (incorporated by reference to Exhibit 10.61 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2006).
  
*10.7410.63Summary of Modifications to Dan Chard’s Employment Letter (incorporated by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2009).
  
*10.75Summary of Non-management Director Standard Compensation (effective January 1, 2007) (incorporated by reference to Exhibit 10.63 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2006).
*10.7610.64Event Appearance Bonus Guidelines (Approved for Sandra Tillotson in October 2006) (incorporated by reference to Exhibit 10.68 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2006).
  
*10.7710.65Ashok Pahwa Employment LetterSettlement and Release Agreement dated May 8, 2008,April 1, 2010, between Mr. Pahwa and the Company (incorporated by reference to Exhibit 10.74 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2008).
*10.78Gary Sumihiro Employment Letter dated March 16, 2007 between Mr. Sumihiro and the Company (incorporated by reference to Exhibit 10.110.2 to the Company’s Quarterly Report on Form 10-Q for the quarter that ended June 30, 2007)2010).
  
*10.7910.66Gary Sumihiro Settlement and Release Agreement dated March 1, 2009, between Mr. Sumihiro and the Company (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2009).
  
*10.8010.67Gary Sumihiro Consulting Agreement dated March 1, 2009, between Mr. Sumihiro and the Company (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2009).
  
*10.8110.68Form of Key Employee Covenants (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2007).
  
21.1Subsidiaries of the Company.
  
23.1Consent of PricewaterhouseCoopers LLP.
  
31.1Certification by M. Truman Hunt, President and Chief Executive Officer, pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
  
31.2Certification by Ritch N. Wood, Chief Financial Officer, pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
  
32.1Certification by M. Truman Hunt, President and Chief Executive Officer, pursuant to Section 1350, Chapter 63 of Title 18, United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
  
32.2Certification by Ritch N. Wood, Chief Financial Officer, pursuant to Section 1350, Chapter 63 of Title 18, United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.



 

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Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on February 26, 2010.23, 2011.

 
 
NU SKIN ENTERPRISES, INC.
 
    
 By:/s/ M. Truman Hunt 
  M. Truman Hunt Chief Executive Officer 
  Chief Executive Officer 
    
 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated on February 26, 2010.23, 2011.



Signatures Capacity in Which Signed
   
   
/s/ Blake M. Roney Chairman of the Board
Blake M. Roney  
   
/s/ M. Truman Hunt President and Chief Executive Officer and Director
M. Truman Hunt (Principal Executive Officer)
   
/s/ Ritch N. Wood Chief Financial Officer
Ritch N. Wood (Principal Financial Officer and Accounting Officer)
   
/s/ Sandra N. Tillotson Senior Vice President, Director
Sandra N. Tillotson  
   
/s/ Steven J. Lund Director
Steven J. Lund  
   
/s/ Daniel W. Campbell Director
Daniel W. Campbell  
   
/s/ E.J. “Jake” Garn Director
E. J. “Jake” Garn  
   
/s/ Andrew D. Lipman Director
Andrew D. Lipman  
   
/s/ Patricia A. Negrón
 Director
Patricia A. Negrón
  
   
/s/ David D. Ussery Director
David D. Ussery  
   
/s/ Thomas R. Pisano Director
Thomas R. Pisano  
   
/s/ Nevin N. Andersen Director
Nevin N. Andersen  



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