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UNITED STATES


SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM 10-K

(Mark One)

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED DECEMBER 31, 2014

2016

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


COMMISSION FILE NUMBER 001-34850

PRIMO WATER CORPORATION

 (Exact name of registrant as specified in its charter)

Delaware

30-0278688

(State of incorporation)

(I.R.S. Employer Identification No.)

104 Cambridge Plaza Drive,

101 North Cherry Street, Suite 501, Winston-Salem, NC2710427101

(Address of principal executive office)

(Zip code)

(336) 331-4000

(Registrant’s telephone number, including area code)

Securities Registered Pursuant to Section 12(b) of the Act:


Title of Each Class

Name of Each Exchange on Which Registered

$0.001 Par Value Common Stock

The NASDAQ Stock Market LLC


Securities Registered Pursuant to Section 12(g) of the Act:NONE

Indicate by checkmark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☑

Indicate by checkmark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes      No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes      No ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer  ☐

Accelerated filer  

Non-accelerated filer ☐(Do not check if smaller reporting company)

Smaller reporting company  

 

Table of Contents

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes ☐       No ☑



The aggregate market value of voting and non-voting common equity held by non-affiliates of the registrant, as of June 30, 2014,2016, was approximately $97,001,594$267,672,682 based on the closing sales price of the common stock on such date as reported on the NASDAQ Global Market.

As of March 6, 2015,10, 2017 there were 24,645,79529,573,383 shares of our Common Stock, par value $0.001 per share, outstanding.

Documents Incorporated by Reference


The registrant intends to file a definitive proxy statement pursuant to Regulation 14A within 120 days after the end of the fiscal year ended December 31, 2016. Portions of the Proxy Statement for the Annual Meeting of Stockholders to be held on April 30, 2015such proxy statement are incorporated by reference into Part III of this Form 10-K.


Table of Contents

PRIMO WATER CORPORATION


FORM 10-K

TABLETABLE OF CONTENTS

PART 1

 

1

Business

1

Risk Factors

13

Unresolved Staff Comments

29

        32

Properties

29

        32

Legal Proceedings

29

        32

Mine Safety Disclosures

30
PART II

        33

 

PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

30

        33

Selected Financial Data

31

        35

Management’s Discussion and Analysis of Financial Condition and Results of Operations

32

        36

Quantitative and Qualitative Disclosures about Market Risk

42

        46

Financial Statements and Supplementary Data

43

        47

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

71

        82

Disclosure Controls and Procedures

71

        82

Other Information

71

        82

 
PART III
 

PART III

Item 10.

Directors, Executive Officers and Corporate Governance

72

        83

Executive Compensation

72

        83

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

72

        83

Certain Relationships and Related Transactions, and Director Independence

72

        83

Principal Accountant Fees and Services

72

        83

 
PART IV
 

PART IV

Item 15.

Exhibits and Financial Statement Schedules

73

        84

Item 16.

Form 10-K Summary

        84

 

77  89

Note: Items 10-14 are incorporated by reference from the Proxy Statement.

 

PART I


CautionaryCautionary Note Regarding Forward-Looking Statements


This document includes “forward-looking statements” within the meaning of Section 27A of the Private Securities Litigation Reform Act of 1995.1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements include statements about our estimates, expectations, beliefs, intentions, plans or strategies for the future, and the assumptions underlying such statements. We use the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “forecasts,” “may,” “will,” “should,” “could,” “seek,” “plan,” and similar expressions to identify our forward-looking statements. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Forward-looking statements involve risks, uncertainties and uncertaintieschanges in circumstances that could cause actual results to differ materially from historical experience or our present expectations. Therefore, you should not rely on any of these forward-looking statements. Factors that could cause these differences include, but are not limited to, the factors set forth under Part I, Item 1A - Risk Factors.


Factors of this Annual Report on Form 10-K and our subsequently filed Quarterly Reports on Form 10-Q.

Caution should be taken not to place undue reliance on our forward-looking statements, which reflect the expectations of management only as of the time such statements are made. Except as required by law, we undertake no obligation to update publicly or revise any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future events or otherwise.


Item 1.
Business

otherwise.

Item1. Business

Company Background


Primo Water Corporation (together with its consolidated subsidiaries, “Primo,” “we,” “our,” “us”“us,” or “the Company”) is aNorth America’s leading single source provider of multi-gallon purified bottled water, self-service refill water and water dispensers sold through major retailers in the United States and Canada.  We believe the market for purified water is growing due to evolving taste preferences, perceived health benefits and concerns regarding the quality of municipal tap water. Our products provide an environmentally friendly, economical, convenient and healthy solution for consuming purified and filtered water.  We are a Delaware corporation that was founded in 2004 and is headquartered in Winston-Salem, North Carolina.

On December 12, 2016, we completed the acquisition by merger (the “Acquisition”) of Glacier Water Services, Inc. (“Glacier”), the leading provider of high-quality drinking water dispensed to consumers through self-service water machines located at over 20,000 locations, including supermarkets and other retail locations. The acquisition was consummated pursuant to the terms of the Agreement and Plan of Merger (the “Merger Agreement”), dated October 9, 2016.

Under the terms of the Merger Agreement, we paid aggregate consideration to Glacier’s equity holders of approximately $200.2 million. We also assumed approximately $78.8 million of debt, net of cash and securities, in connection with the Acquisition. We financed the transaction through a combination of cash on hand and borrowings under a credit agreement (the “Credit Agreement) entered into by the Company, certain of our domestic subsidiaries, the lenders party thereto and Goldman Sachs Bank USA, as administrative agent. The Goldman Credit Facility provides for aggregate borrowings of $196.0 million, including a five-year, $186.0 million term loan facility (the “Term Loan Facility”) and a five-year, $10 million revolving loan facility (the “Revolving Credit Facility” and, collectively with the Term Loan Facility, the “Goldman Credit Facility”). We believe the Acquisition diversifies our retailer and financial concentration, offers cross-selling opportunities with retailers and consumers and creates operational and shared service synergies. Further, as a result of the Acquisition, we believe that our brands will be market leaders in all categories in which we compete, including water dispensers, exchange and refill.

Our business is designed to generate recurring demand for our purified bottled water or self-serveself-service filtered drinking water through the sale of innovative water dispensers. This business strategy is commonly referred to as “razor-razorblade” because the initial sale of a product creates a base of users who frequently purchase complementary consumable products. We believe dispenser owners consume an average of 35 multi-gallon bottles of water annually. Once our bottled water is consumed using a water dispenser, empty bottles are exchanged at our recycling center displays, which provide a recycling ticket that offers a discount toward the purchase of a new bottle of Primo purified water (“Exchange”) or they are refilled at a self-serveself-service filtered drinking water location (“Refill”). Each of our multi-gallon Exchange water bottles can be sanitized and reused up to 40 times before being taken out of use, crushed and recycled, substantially reducing landfill waste compared to consumption of equivalent volumes of single-serve bottled water. As of December 31, 2014,2016, our products and services were offered in each of the contiguous United States and in Canada at approximately 24,600over 46,000 combined retail locations, including Lowe’s Home Improvement, Walmart, The Home Depot, Kmart, Meijer, Kroger, Food Lion, H-E-B Grocery, Sobeys, Circle K, Family Dollar, Walgreens, Albertsons, Publix, and Walgreens.


CVS. We believe the market for purified water continues to grow due to evolving taste preferences, perceived health benefits and concerns regarding the quality of municipal tap water. Our products provide an environmentally friendly, economical, convenient and healthy solution for consuming purified and filtered water.

We provide major retailers throughout the United States and Canada with a single-vendor solutionssolution for ExchangePrimo Dispensers (“Dispensers”) and Refill services,Primo Water (“Water”), our two reporting segments, addressing a market demand that we believe was previously unmet. Our solutions are easy for retailers to implement, require minimal management supervision and store-based labor, and provide centralized billing and detailed performance reports. Our Exchange solution offers retailers attractive financial margins and the ability to optimize typically unused retail space with our displays.  Our Refill solution provides filtered water for consumer purchase through the installation of self-service vending displays at retail locations. The Refill business model eliminates the bottling and servicing of reverse osmosisdistribution infrastructure required to deliver traditional bottled water, filtration systemsthereby allowing us to provide filtered water at a low price. We believe the Acquisition will help us build out and expand our Refill operations in the back room of the retailer’s store location, which minimizes the usage of the customer’s retail space. The refill machine, which is typically accompanied by a sales display containing empty reusable bottles, is located within the retailer customer’s floor space.particular, given Glacier’s extensive Refill network. Additionally, due to the recurring nature of water consumption, retailers benefit from year-round customer traffic and highly predictable revenue.

Business Segments


We have two operating segments and two reportable segments: Primo Water (“Water”) and Primo Dispensers (“Dispensers”).Dispensers. See Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations and “Note 1315 – Segments” in the Notes to Consolidated Financial Statements in Item 8 herein.


Industry Overview


We believe there are several trends that support consumer demand for our ExchangeWater and Refill services and water dispensersDispensers including the following:


Emphasis on Health and Wellness.As part of a desire to live a healthier lifestyle, we believe consumers are increasingly focused on drinking greater quantities of water compared to carbonated beverages and other high calorie drinks.


Concerns Regarding Quality of Municipal Tap Water.Many consumers purchase bottled water because of concerns regarding municipal tap water quality. Municipal water is typically surface water that is treated centrally and pumped to homes, which can allow chemical and microbiological contaminants to dissolve into the water through municipal or household pipes, impacting taste and quality and present microbiological contaminants from cracks in municipal pipes.


quality.

Growing Preference for Purified Water.We believe consumer preference toward purified water relative to tap water continues to grow as purified water has become accepted on a mainstream basis. While it is difficult to quantify purified water consumption in all of its forms, according to a 20142016 report by industry consulting firm Beverage Marketing Corp. (“BMC”), wholesale spending on bottled water was $14.2 billion in 2015, up from $13.1 billion and $12.3 billion in 2014 and 2013, up from $11.8 billion in 2012. In 2014, the respectively. The BMC also reported that over the past five years alone,global bottled water consumption has increased its “share of stomach” of the overall beverage marketgrown to 87.0 billion gallons in 2015 from 14.4%19.2 billion in 2009, to 17.8% in 2014. Between 1976 and 2013, bottled water sales grew at a compounded annual growth rate of 9.5%, outdistancing every other beverage category.


1996.

Increasing Demand for Products with Lower Environmental Impact.We believe that consumers are increasingly favoring products with a lower environmental impact with a “reuse, recycle, reduce” mindset becoming a common driver of consumer behavior. Most single-serve polyethylene terephthalate (“PET”) water bottles are produced using fossil fuels and contribute to landfill waste given that only 31%31.8% of PET bottles are recycled according to a February 2014 Environmental Protection Agency report.  Governmental legislationNovember 2015 report issued by The Association of Plastic Recyclers. Legislation also reflects these concerns with the passage of “bottle bills” in many jurisdictions that tax the purchase of plastic water bottles, require deposits with the purchase of certain plastic bottles, prohibit the use of government funds to purchase plastic water bottles and ban certain plastic bottles from landfills.

Availability of an Economical Exchange Service,Solution, Refill ServiceSolution and Innovative Water Dispensers.Based on estimates derived from industry data, weWe believe the current household penetration rate of multi-gallon water dispensers is estimated to be 5.1% in the United States, with the vast majority of theseU.S. households utilizingutilize traditional home delivery services.  We believe theservices and lack of innovation, design enhancement, and functionality andfunctionality. These facts, combined with the retail pricing structure of our competitors’ dispenser models have prevented greater household adoption. Compounding these issues, we believe there previously was no economical water bottle exchange andrefill servicesolution with major retailer relationships throughout the United States and Canada to promote dispenser usage beyond the traditional home delivery model. We believe our Exchange and Refill servicessolutions provide this alternative and we believe we are currently the only provider delivering a solution to retailers throughout United States and Canada. We believe there are over 200,000250,000 major retail locations throughout the United States and Canada that we can target to sell our dispensersWater or offer our Exchange service and Refill services.Dispensers products.

Our Competitive Strengths


We believe that Primo’s competitive strengths include the following:


Appeal to Consumer Preferences


·

Environmental Awareness. Both our Exchange and Refill services incorporateOur Water segment promotes the reuse of existing bottles, recyclerecycling of water bottles when their lifecycle is complete and reducereduction of landfill waste and fossil fuel usage compared to alternative methods of bottled water consumption.

·

Value. We provide consumers the opportunity for cost savings when consuming our bottled water compared to both single-serve bottled water and typical home and office delivery services. Our water dispensers are sold at attractive retail prices in order to enhance consumer awareness and adoption of our Exchange and Refill services,Water products, increase household penetration and drive sales of our purified and filtered water.

·

Convenience. Our ExchangeBoth our Water and Refill services and water dispensersDispensers products are available at major retail locations in the United States and Canada. In addition, our Exchange and Refill servicesRefill provide consumers the convenience of either exchanging empty bottles and purchasing full bottles or refilling the empty bottles at any participating retailer.

·

Taste. We have dedicated significant time and effort to develop our water purification process and formulate the proprietary blend of mineral ingredients included in our Primo purified water offered through our Exchange service.Exchange. We believe that Primo purified water has a silky smooth taste profile.

·

Health and Wellness. As part of a desire to live a healthier lifestyle, we believe that consumers are increasingly focused on drinking more water relative to consumption of other beverages. As we raise our brand awareness, we believe consumers will recognize that our water bottle Exchange and Refill servicesWater products are an effectivea convenient option for their water consumption needs.

Key Retail Relationships Served by a Single-Vendor Solution.We believe we are the only providersingle-vendor solution of ExchangeDispensers and Refill services with a single-vendor solutionBulk Water for retailers in the United States and Canada. Our direct sales force actively pursues headquarters-based retail relationships to better serve our retail customers and to minimize layers of approval and decision-making with regard to the addition of new retail locations. We believe the combination of our major retail relationships, regional territory coverage, unique single-vendor solution for retail customers and our bottling and distribution network is difficult to replicate. We anticipate these factors will facilitate our introduction of new purified water-related products in the future.


Ability to Attract and Retain Consumers.We offer “razor-razorblade” products designed to generate recurring demand for Primo waterour Water (the razorblade) through the initial sale of our innovative water dispensersDispensers (the razor), which often include a coupon for a free multi-gallon bottle of Primoour Exchange or Refill services.water. We acquire new consumers and enhance recycling efforts by accepting most dispenser-compatible water bottles in exchange for a recycle ticket discount toward the purchase of a full bottle of Primo purified water. In addition, we believe our offering of high-quality water dispensers enhances consumer awareness and adoption of our Exchange and Refill services,Water products, increases household penetration and drives sales of our water.Water.

Efficient Business Model.Our business model allows us to efficiently offer our solutions to our retail partners and centrally manage our bottling and distribution network without a substantial capital investment. We believe our business processes enable us to manage (i) the bottling and distribution of our water, servicing of ourExchange and Refill locations,products, (ii) our product quality, (iii) retailer inventory levels and (iv) the return of used bottles on a centralized basis, leveraging our invested capital and personnel.

Benefit from Management’s Proven Track Record.We benefit greatly from management experience gained over the last 2022 years in exchange businesses to implement and refine best practices and develop and maintain key business relationships. In addition to our Chief Executive Officer, our Chief Financial Officer, and Vice President of Management Information Systems and Senior Vice President / General Manager – Consumer Innovation and Global Sourcing all held comparable positions within the Blue Rhino organization during itsat other companies that experienced comparably rapid sales and location growth. Our President and Chief Operating Officer, who joined Primo in December 2012, was previously employed by Coinstar, Inc. where he was instrumental in building the Redbox DVD exchange business.


The Acquisition further enhanced our executive management team, with Brian McInerney joining the Company as Executive Vice President and President of our self-service refill drinking water business in the United States and Canada. Mr. McInerney had served as Glacier’s Chief Executive Officer from 2001 until the completion of the Acquisition in December 2016.

Growth Strategy


We seek to increase our market share and drive further growth in our business by pursuing the following strategies:


Increase Penetration with Existing Retail Relationships and Develop New Retail Relationships.We believe we have significant opportunities to increase store penetration with our existing retail relationships. As of December 31, 2014,2016, our Exchange and Refill servicesWater products were offered at approximately aover 46,000 combined 18,200 retaillocations. Our existing retail relationships present us an opportunitylocations, including over 20,000 obtained through the acquisition of approximately 25,000 additional Exchange or Refill locations.Glacier. There is minimal overlap where Exchange and Refill are offered, and there is virtually no overlap of historical Primo and historical Glacier locations, diversifying our retailer base and thereby reducing our concentration with our largest retailers.We believe that the Acquisition will provide the opportunity to place our Exchange and Refill services are offered.  We intend to further penetrate our other existing retail customers with our supplementary hydration solutions which collectively provide us the opportunity to be present in more than 50,000 additional Exchange or Refill locations.Dispensers products within new retailers.


Our long-term strategy includes increasingis to increase our locations to 50,000 to 60,000 retail store locations (which includes new locations with our existing retail customers) within our primary retail categories of home centers, convenience stores, hardware stores, mass merchants, membership warehouses, grocery stores, office supply stores, drug stores and discount general merchandise stores for our Exchange and Refill services.stores. We believe that the introduction of additional hydration solutions toAcquisition has provided us further retail diversification, reducing our product portfolio will allow us to cross-sell products to our existing and newly-acquireddependence on a few significant retail customers.


Drive Consumer Adoption Through Innovative Water Dispenser Models.We intend to continue to develop and sell innovative water dispensers at attractive retail prices, which we believe is critical to increasing consumer awareness and driving consumer adoption of our Water services.  We believe the current household penetration rate of multi-gallon water dispensers is approximately 5.1% in the United States.products.Our long term strategy is to provide multiple purified water-based-beverages from a single Primo water dispenser, which we believe will lead to greater household penetration, with consistent promotion of our Exchange and Refill services to supply the purified water.  At December 31, 2014,2016, we offered our water dispensers at approximately 6,4007,500 locations in the United States and Canada, including Lowes Home Improvement, Walmart, Kmart, Sam’s Club, Home Depot, and Sam’s Club.Kroger. We also have distribution through leading online retailers.


Increase Same Store Sales.We sell our water dispensersDispenser products at minimal margin and often provide a coupon for a free multi-gallon bottle of our water with the sale of various water dispensers at certain retailers to drive consumer demand for our Exchange and Refill services.Water products. We believe increasing unit sales of our water is dependent on generating greater consumer awareness of the environmentally friendly and economical aspects of andas well as the convenience associated with our purified bottled water and our Exchange and Refill services.Water products. We expect that our branding, cross-promotion marketing and sales efforts will result in greater usage of our Exchange and Refill services.


Water products.

Develop and Install Other Hydration Solutions.We believe we have significant opportunities toleverage our bottling and distribution network and our systems and processes to offer other environmentally friendly, economical, convenient and healthy hydration solutions to our retail partners without significant increases in our centralized costs.


Pursue Strategic Acquisitions to Augment Geographic and Retail Relationships.WeAssuming we have available adequate financial resources, we believe opportunities exist to expand through selective strategic acquisitions, including (i) water bottle exchange businesses with established retail accounts, (ii) other on-premises self-service water refill machine networks and retail accounts, (iii) ice dispenser machine networks and retail accounts and (iv) water dispenser or other beverage-related appliance companies.

 
4

Product Overview


Water.We have dedicated significant time and effort in developing our water purification process and formulating the proprietary blend of mineral ingredients included in the purified bottled water offered through our Exchange service.Exchange. Our proprietary blend of mineral ingredients was developed with the assistance of consultants and several months of lab work and taste tests and has what we believe to be a silky smooth taste.tests. To ensure that our safety standards are met and United States Food and Drug Administration (“FDA”) and industry standards are met or exceeded, each production lot of our purified water undergoes chemical and microbiological testing by the bottler and all facilities bottling Primo purified water undergo regular hygiene audits. Our Refill servicesolution consists of carbon filtration and a reverse osmosis water filtration system that provides filtered drinking water, which is periodicallyroutinely tested for quality. All state or industry standards related to our purified or filtered water are met or exceeded.


Water Bottles

We currently source three- and five-gallon water bottles from multiple independent vendors for use in our Exchange service.Exchange. Each of our Primo water bottles includes a handle designed for easy transportation and lifting when installing the bottle onto or into one of our water dispensers. Our bottles also include a specially designed cap that prevents spills when carrying or installing. ForAt a portion of our Refill service,locations, we offer empty reusable one-, two-, three- and five-gallon bottles for a sales display that typicallythattypically accompany a refill machine, our self-service filtered water display, which are sourced from several manufacturers.


Water Dispensers.We currently source and market two lines of water dispensers comprised of approximately 2831 models. Our dispensers are designed to dispense Primo and other dispenser-compatible bottled water. Our dispensers have manufacturer suggested retail prices that range from $299.99$269.99 for our top-of-the-line bottom-loading model with a coffee maker to $9.99 for a simple pump that can be installed on a bottle and operated by hand. Currently, the majority of our dispenserDispensers sales are attributable to our bottom- and top-loading products. Consistent with our environmental focus, our electric dispensers are Energy Star® rated, and, we believe, utilize less energy than competing water dispensers without this industry rating. Currently, we contract with independent suppliers for the design alland manufacture of our water dispensers and contract them to be manufactured by independent suppliers in China.


dispensers.

Primo Water Marketing


Our marketing efforts focus primarily on developing and maintaining a brand identity synonymous with an environmentally friendly, economical, convenient and healthy solution for purified water consumption. We direct our marketing efforts as close as possible to the point of sale to strengthen our brand and promote consumer awareness of our Exchange service.products. We believe our Exchange service develops consumer loyalty through the use of our recycling tickets, while our Refill services developdevelops consumer loyalty through preferred pricing. Our marketing efforts include the following initiatives: (i) prominent display of our Primo logovarious brand logos and distinctive four-bubble designdesigns on water bottles, sales and recycling displays and water dispensers; (ii) highly visible sales and recycling center displays; and (iii) regular cross-marketing promotions.


promotions between our dispensers and our water.

The Primo Supply Chain


Water Purification and Bottling

Exchange

In our Exchange, services our independent bottlers and distributors are responsible for the water purification, bottling and bottling processdistribution processes and use their own equipment to complete this process.these responsibilities. Our bottling process begins with either spring water or water from a public source that is processed through a pre-filtration stage to remove large particles. The water is then passed through polishing filters to catch smaller particles followed by a carbon filtration process that removes odors, tastes, sanitization by-products and pharmaceutical chemicals. A microfiltration process then removes microbes before the water is passed through a softener to increase the purification efficiency. The water next passes through the last phase of reverse osmosis or distillation, completing the purification process. After the purification process is complete, our proprietary blend of mineral ingredients is injected into the water followed by the final ozonation process to sanitize the water. Each of our production lots is placed on a 48-hour hold to allow for testing by the bottler and to ensure successful compliance with chemical and microbiological standards. We have the ability to trace each bottle of Primo water to its bottling and distributor sources, and we regularly perform recall tests to ensure our ability to react to a contamination event should it occur.

 
5

Our distributors are responsible for collecting empty Primo bottles and other dispenser-compatible bottles that are deposited into our recycling center displays.  At the completion of the delivery cycle, a distributor inspects the exchanged bottles for reusability and coordinates the recycling efforts with our operations personnel to ensure that reuse of each water bottle we receive in the exchange process is being optimized.  Our water bottles can be sanitized and reused up to 40 times before being taken out of use, crushed and recycled, substantially reducing landfill waste compared to consumption of similar amounts of single-serve PET bottled water.  Bottles that pass a distributor’s initial inspection are subject to three washing cycles to wash and disinfect.  Bottles are then passed through two sanitization stages before a final rinse with hyper-ozonated water to kill or inactivate any microbes that remain at that point in the sanitization process.  The water bottles are then ready to be filled with our purified water.

Reverse Osmosis Water Filtration Systems

The reverse osmosis water filtration systems used in our Refill service are placed under services agreements with retail customers who pay fees based on the number of gallons of water used or dispensed by the system. Water is dispensed either for purchase by customers or for store-use purposes. Under this program we own the water filtration system and the required service and maintenance on the systems is performed by our company service technicians or independent distributors. Meter read data necessary for billing our retail customers is transmitted to us electronically or obtained by the company service technicians or independent distributors during a visit to the retail location.

The reverse osmosis water filtration system is comprised of two components: reverse osmosis water filtration equipment and a refill machine. The water filtration equipment is typically installed in the back room of a retail location and all such equipment generally has the same component filters and parts. A water line is installed from the water filtration equipment to the refill machine. The retail customer will specify the location of the refill machine, which is typically in the water aisle or back wall of the store. The retail customer is responsible for the plumbing, electrical and drainage requirements of an installation.

The regular maintenance, completed by our company service technicians or independent distributors, generally includes a monthly sanitization of the refill machine, a monthly system component check and any necessary preventative maintenance resulting from such component check and may include a water test for regulatory purposes. The various jurisdictions in which we operate have specific weekly, bimonthly, monthly, quarterly or annual water testing reporting requirements with which our distributors comply, but they perform water tests on each refill machine unit at least quarterly.

We utilize independent manufacturers and suppliers to assemble, refurbish and repair our refill machines.  Our independent manufacturers routinely refurbish equipment that has been in service for several years or when a customer requests a refreshed system.  Our independent manufacturers and suppliers also procure new filtration system component parts and assemble the units and ship them to locations for installation by our company service technicians or independent distributors.

Distribution Network

On November 12, 2013, we entered into a strategic alliance agreement with DS Services pursuant to which DS Services has become our primary bottler and distributor and provider of exchange and supply services for the Exchange business in the United States.  Pursuant to the DS Services Agreement, we have also begun the transition of DS Services retail customers to Primo, which we expect to be completed by June 30, 2015. As of December 31, 2014, approximately 90% of our Exchange services were provided through DS Services.

We rely on our bottling and distribution network to deliver our Exchange and Refill solutions to retailers.

Utilizing either our proprietary MIS tool, PrimoLink,tools or their own systems, distributors determine when to stock or replenish Exchange locations based on store bottle capacities, anticipated demand and scheduling requirements in their territory. The distributor uses this information to load a truck with the appropriate inventory to stock or restock the Exchange sales displays on its route. Upon arrival at each retail location, the driver first visits the recycling center display to collect empty Primo and other dispenser-compatible bottles. The driver collects the data related to empty bottles and then loads the empty bottles onto the truck. The driver next checks the in-store sales display to compare the number of remaining bottles of water with the anticipated demand. After capturing data related to current stock levels, the driver replenishes the sales display.

At the completion of the delivery cycle and after inspection of the bottles, our distributors are responsible for coordinating the sanitization and bottling process with our bottlers. Crucial Critical data collected by distributors is transmitted to Primo and used to analyze and validate activity. Our distributors also capture electronic signatures, significantly reducing paper exchange.  This greatly improves

At the completion of the delivery cycle, a distributor inspects the exchanged bottles for reusability. Our Exchange water bottles can be sanitized and reused up to 40 times before being taken out of use, crushed and recycled, substantially reducing landfill waste compared to consumption of similar amounts of single-serve PET bottled water. Bottles that pass a distributor’s initial inspection are subject to three washing cycles to wash and disinfect. Bottles are then passed through two sanitization stages before a final rinse with hyper-ozonated water to kill or inactivate any microbes that remain at that point in the sanitization process. The water bottles are then ready to be filled with our verification procedures and enhances our environmental efforts.


purified water, as described above.

We work very closely with our bottling and distribution network to ensure their production and storage standards meet or exceed the requirements of the FDA and other industry regulations. As we seek to promote our brand, we believe it is critical to provide bottled water that has consistent taste and is produced in a manner that exceeds current industry requirements.


In addition, we regularly monitor our distributors’ performance to ensure a high level of account service. Distributors

Refill

In Refill, filtered water is provided for consumer purchase through the installation of self-service coin-operated and non-coin-operated vending displays. Coin-operated vending displays are generally required to developplaced outside retail locations, and the retailer is paid a percentage of sales as a commission.

Non-coin-operated vending displays are placed inside retail locations, typically in the water aisle or on an infrastructure sufficient to complete customer installations within 30 daysouter wall of the notificationstore, and the consumer pays for the vended water at check-out directly to the retailer. Under certain arrangements, the retailer then keeps a percentage of sales generated as a commission and remits the remainder to us, while under other arrangements, the retailer pays us a fee based on the number of gallons of water purchased by the end consumers. Under the latter arrangement, meter read data necessary for billing the retailer is transmitted to us electronically or obtained by the company service technicians or in some cases independent service providers during a visit to the retail location.

In some arrangements, the reverse osmosis water filtration equipment necessary to purify water is installed in the back room of a newly established account, monitorretail location. A water line is installed from the water filtration equipment to the self-service filtered water display. In other arrangements, the reverse osmosis water filtration equipment and maintain inventory levelsthe water vending display are together as one unit. We own the water filtration and vending displays and the required service and maintenance on the systems is performed by our company service technicians or independent service providers. We work with assigned retail accountsthe retailer to determine the location of the self-service filtered water display and resolvethe retailer is typically responsible for the required municipally supplied water bottle stock-outs within 36 hours.


Our Refill process beginsand for the electricity to operate the displays. Installation costs, including plumbing, electrical and drainage requirements, may be the responsibility of the retailer or Primo, depending on the arrangement.

We utilize independent manufacturers and suppliers as well as Company manufacturing facilities to assemble, refurbish and repair our refill machines. We routinely refurbish equipment that has been in service for several years or when a companycustomer requests refreshed equipment. 

The regular service and maintenance of our reverse osmosis water filtration equipment generally includes a sanitization of the self-service filtered water display, a system component check and any necessary preventative maintenance resulting from such component check and may include a water test for regulatory purposes. The various jurisdictions in which we operate have specific weekly, bimonthly, monthly, quarterly or annual water testing reporting requirements with which we comply, but we generally perform water tests semi-annually. As part of the routine visits to the vending displays, technicians will collect cash from the coin-operated machines. Depending upon the arrangement, the technician or independent distributor is directed throughservice provider may obtain a proprietary dispatching MIS Tool,meter reading to schedule meter readings, quality testing, preventative maintenance and repairs.  Our systems allow the company service technician or independent distributor to see the previous meter read or previous performed preventative maintenance.determine retail customer water usage. For certain customers,locations, meter readings and other data are transmitted to us electronically, allowing for proactive, remote monitoring and reducing unnecessary visits to customer locations.  The company service technicians or independent distributors are responsible for the initial installation of the reverse osmosis water filtration systems, the regular maintenance of the systems, any necessary repairs, routine water testing and, for certain customers, monthly meter reading to determine retail customer water usage.


Our Quality team ensures that operation and sanitation standards with respect to our Refill servicesbusiness meet or exceed the requirements of state regulations, requirements, NAMA standards, and other industry standards and the Primo Water standard.standards. As we seek to promote our brand, we believe it is critical to provide filtered drinking water andthat is produced in a manner that exceeds current industry requirements. We regularly monitor, test and arrange for third-party hygienequality testing of productionour self-service filtered water displays and dispenser units.


In addition, we regularly monitor our distributors’ performance to ensure a high level of account service. Our distributors are generally required to develop an infrastructure sufficient to complete customer installations on a timely basis, monitor and maintain dispenser operation and quality, and resolve dispenser failures on a timely basis.

reverse osmosis water filtration systems.

Flow of Payments and Capital Requirements


We control the flow of payments between our retail customers and our bottlersdistributors and distributorsservice providers through electronic data interchange. DependingOur retail customers are billed for outstanding amounts owed in three different methods, depending on the retailer, ourretail customer: (i) distributors present the store manager with an invoice for the bottles delivered orfor Exchange; (ii) our company service technician or independent distributorservice provider present a meter reading or (iii) our systems electronically bill the retailer.  We believeretailer for Refill. In our coin-based refill business, we collect cash directly from the consumer. Exchange service provides five-gallon bottles of purified water that typically cost a consumer between $5.99 and $6.99, after giving effect to the discount provided by our recycling ticket, while our Refill service typically costs a consumer between $0.25 and $0.50 per gallon, depending upon the location and the retailer’s overall pricing strategy.


We generally compensate our distributors with a fixed payment per delivered Exchange water bottle. We compensate our Refill independent distributorsservice providers on a fixed service fee per location or a commission based upon a percentage of total revenues at the locations for which the distributorservice provider is responsible, subject to minimum and maximum amounts. With our recent acquisition of Glacier, we will replace most of our independent service providers with our own network of employee technicians. Due to the high degree of automation during our billing and inventory management procedures, we are able to leverage our centralized personnel and believe we will be able to significantly expand our business with minimal increases in variable costs.

We focus our capital investments on developing new retail relationships, installing new store locations, raising brand awareness, research and development for new products and maintaining our MIS tools. We are also responsible for the centralized operations and personnel, sales and recycling displays, bottles, closures, reverse osmosis equipment and parts, displays and handheld devices. Our bottling and distribution network typically has made the capital investment required to operate our services,businesses, including a majority of the capital expenditures related to the bottling, sanitization and refill process and the distribution assets such as delivery trucks and warehouse storage. Participation in our Exchange or Refill service does not typically require the independent bottlers, and distributors or service providers to make substantial new investments because they often are able to augment their current production capacity and leverage their existing bottling and distribution assets.assets as well as personnel. In addition, many of our major retail customers have invested their capital to expand store locations and generate customer traffic.


Retailer Relationships


We target major retailers with either a national footprint or a significant regional concentration. Our relationships are diversified among the following retail categories and major accounts:


Retail Category

Major Accounts

Home Centers / Hardware Stores

Lowe’s Home Improvement, The Home Depot, Ace Hardware

Mass Merchants

Walmart, Kmart, Meijer

Grocery Stores

Kroger, Food Lion, Safeway, Sobeys, H-E-B, Hy-Vee, Albertsons, Publix 

Membership Warehouses

Sam’s Club, Costco

Drug Stores

Walgreens, CVS, Rite Aid

Convenience Stores

Circle K

Office retailRetail

Office Depot

DollarDollar Tree, Family Dollar, Dollar General

Retailer Opportunity.We offerprovide major retailers throughout the United States and Canada with a single-vendor solution for our ExchangeDispensers and Refill services.  Our servicesWater. We provide retailers with a year-round consumer product and an opportunity to increase sales and profits with minimal labor and financial investment. Through ourbottling and distribution network,, we are able to service major retailers nationwide.throughout the United States and Canada. Retailers benefit from our Exchange and Refill services thatwhich offer high marginmargins and generate productivity from often underutilized interior and exterior retail space. In addition, these servicesofferings have the potential to increase retailers’ sales of ancillary products through increased traffic from repeat water consumers, who we believe purchaseexchange or refill an average of 35 five-gallon water bottles annually.


Account Set-Up.We actively pursue headquarters-based retail relationships to better serve our retail partners and minimize layers of approval and decision-making with regard to the roll-out of our Exchange or Refill service to multiple locations. With our Glacier acquisition, our sales team also pursues regional and local retailers, which greatly expands the opportunity for our retail reach. Upon confirmation of new retail locations, we coordinate with the retailer, distributor and distributorservice provider to schedule openings in a timely manner. We actively assist retailers in developing site plans for the setup of our sales and recycling center displays and reverse osmosis water filtration systems. While retailer setup preferences may vary, retailers often like to locate the recycling center display prominently on the exterior of their store to ease the transaction process, showcase their recycling and environmental efforts and conserve inside floor space while at the same time promoting the Primo brand.


A majority of our refill locations are located on the exterior of the store.

Account Service.Our Exchange and Refill services are turn-key programs for retailers in which we and our distributors and service providers actively service each retail account. After the retail location is established, our distributors and service providers complete on-site training and have an economic interest in supporting and growing the business relationship to increase product throughput.


Sales Support.While distributors service our Exchange retail accounts, the customer relationship is “owned” and maintained by our experienced retail sales organization, which allows us to develop strong brand affinity and maintain key headquarters-based relationships to secure and maintain our retail network. Our retail relationships are divided into regions and managed by our sales personnel.  This combined teamorganization is responsible for selling and supporting our ExchangeWater and Refill servicesDispensers to targeted retailers.


Significant Customers.For the year ended December 31, 2014,2016, Walmart, and Lowe’s Home Improvement and Home Depot represented approximately 40%39%, 19% and 22%16% of our consolidated net sales; 34%, 15%, and 21% of our Water net sales; and 51%, 28%, and 2% of our Dispenser net sales, respectively.

Glacier will allow diversification of our retailer base and thereby reduce concentration with our largest retailers.

Management Information Systems


(“MIS”)

We have made a substantial investment in MIS tools which enhance our ability to process orders, manage inventory and accounts receivable, maintain distributor and customer information, maintain cost-efficient operations and assist in delivering products and services on a timely basis. Our technology utilizes highly integrated, scalable software applications that cost-effectively support our network of retail partners. Our MIS tools also allow us to analyze historical trends and data to further enhance the execution, service and identification of new markets and marketing opportunities. The primary components of our systems include the following:


Sales and Marketing Support Systems.We operate a single customer relationship management database that integrates all financial and transaction-based data with respect to each retail account. Our MIS tools provide our account managers and customer service specialists’ access to crucial data to effectively manage each bottler, distributor and retail relationship.

Bottler and Distributor Level Technology.Our distribution process is highly automated and scalable. Our technology allows bottlers and distributors timely access to information for customer support needs and provides access to real-time data to enhance decisions. All delivery transactional information is uploaded from our distributors electronically creating a paperless environment.


Refill Service Technician Technology.Our refill service technicians utilize handheld computers to identify our assets via bar code scan. For our coin operated vending units, the Technicians will download sales data from our vending equipment, which is used to reconcile the cash collected from the machine as well as serve as a basis for paying commissions to retailers. For our non-coin operated units, the Technicians gather water usage meter reads on their handheld computers, which in turn creates an invoice for the amount of water that will be billed to our retailers.

For a significant amount of our Refill customers, meter readings and other data are transmitted to us electronically, allowing for proactive, remote monitoring and reducing unnecessary visits to customer locations.

Financial Integration.We utilize Microsoft’s Dynamics GP software as our core platform which interfaces with all of our systems. All transactions are validated and data is imported into our database tables and mapped to corresponding accounting ledgers.


For certain Refill services customers, meter readings and other data are transmitted to us electronically, allowing for proactive, remote monitoring and reducing unnecessary visits to customer locations.

Manufacturing and Sourcing


Our manufacturing strategy for our Exchange and Dispenser businesses is to utilize independent manufacturers to produce empty water bottles, sales displays and recycle centers, refill machines and water dispensers at a reasonable cost. We believe that using independent manufacturers has several advantages over our manufacturing these items directly, including (i) decreased capital investment in manufacturing plants and equipment and working capital, (ii) the ability to leverage independent manufacturers’ purchasing relationships for lower materials costs, (iii) minimal fixed costs of maintaining unused manufacturing capacity and (iv) the ability to utilize our suppliers’ broad technical and process expertise.


For our reverse osmosis water filtration systems and self-service filtered water displays, we source partsfrom independent manufacturers and perform final assembly at our Vista, California facility. The assembly process involves installing replaceable panels and component parts on frames built to last for many years. Individual filters and other processing components are generally sourced by us from multiple suppliers.

Currently, all of our water dispensersDispensers are assembled by independent manufacturers in China, which utilize several sub-suppliers to provide components and subassemblies. We have the sole North American rights to develop products with certain manufacturers and each dispenser unit is produced to our design specifications. Each unit is inspected and tested for quality by the manufacturer’s personnel prior to shipment and any units returned by consumers or retailers are reported to the manufacturer, who issues a credit, replacement or refund.


shipment.

Our water bottles are produced by multiple independent vendors throughout the North America. We select suppliers based on price, quality and geographic proximity to our bottlers and retail customers. We purchase only purchase water bottles for our Exchange services with handles for Exchange as a convenience feature for consumers.


Our sales displays and recycle centers and refill machines are made to our design. We frequently request bids from multiple independent manufacturers to achieve optimal pricing.

Product Design and Development


A primary focus of our product research and development efforts is developing innovative water dispensers as part of our strategy to enhance consumer awareness and adoption of our Exchange and Refill services,Water products, increase household penetration and drive sales of our water. We continually work to improve water dispenser features, seek to lower manufacturing costs so that our innovative products are more affordable and introduce new models. Innovative improvements developed in cooperation with our manufacturing partners include bottom-loading dispensers, self-sanitizing and faster water dispensing capabilities. Our water dispenser models are designed to appeal to consumers of diverse demographic audiences.

Competition In 2014, we introduced hTRIO®, a multi-purpose beverage dispenser that provides consumers the ability to dispense hot and cold still water as well as brew hot single-serve coffee, tea, chocolate and cider using K-cup® compatible technology.


Competition

We participate in the highly competitive bottled water segment of the nonalcoholic beverage industry. While the industry is dominated by large and well-known international companies, numerous smaller firms are also seeking to establish market niches. We believe we have a unique business model in the bottled water market in the United States in that we not only offer three- and five-gallon bottled water on a nationwide basis but also provide consumers the ability to exchange their used containers as part of our Exchange service.business. We believe that we are one of the first companies to provide a national Exchange serviceexchange solution at retail. While we are aware of a few direct competitors that operate similar networks, we believe they operate on a much smaller scale than we do and do not have equivalent MIS toolssystems or bottler and distributor capabilities to effectively support major retailers nationwide. Competitive factors with respect to our business include pricing, taste, advertising, sales promotion programs, product innovation, efficient production and distribution techniques, introduction of new packaging, and brand and trademark development and protection.


Our primary competitor in our United States Exchange business is Nestlé. Nestlé offers this servicebottled water exchange on a regional basis, but not on a national basis. However, Nestlé is a leading consumer products company, has substantially greater financial and other resources than we do, has established a strong brand presence with consumers and has established relationships with retailers, manufacturers, bottlers and distributors necessary to start an exchange business at retail locations nationwide should they decide to do so. In addition to competition between firms within the bottled water industry, the industry itself faces significant competition from other non-alcoholic beverages, including carbonated and non-carbonated soft drinks and waters, juices, sport and energy drinks, coffees, teas and spring and tap water.


We also compete directly and indirectly in the water dispenser marketplace. This marketplace is diverse and faces competition from other methods of purified water consumption such as countertop filtration systems, faucet mounted filtration systems, in-line whole-house filtration systems, water filtration dispensing products such as pitchers and jugs, standard and advanced feature water coolers and refrigerator-dispensed filtered and unfiltered water.


Our

Refill service also participates in the highly competitive purified water segment of the non-alcoholic beverage industry. While the non-alcoholic beverage industry is dominated by large and well-known international companies, numerous smaller firms are also seeking to establish market niches. Our Refill service business model is differentiated from most of the participants in the North American nonalcoholic beverage industry in that it offers self-service refill of filtered drinking water. There are a few direct competitors that offer similar refill services, but with the exception of Glacier Water Services, Inc.,products, and we believe these direct competitors generally operate on a smaller geographical and operational scale than our Refill service.  Ourbusiness. Refill service faces two levels of competition: (i) competition at the retail customer level to secure placement of its reverse osmosis water filtration systems in the store; and (ii) competition at an end-user level to convince consumers to purchase its water versus other options. Competitive factors with respect to our Refill servicebusiness include pricing, taste, advertising, sales promotion programs, retail placement, introduction of new packaging and branding.

Many of the indirect competitors in the bottled water segment of the nonalcoholic beverage industry are leading consumer products companies, have substantially greater financial and other resources than us, have established a strong brand presence with consumers and have established relationships with retailers, manufacturers, bottlers and distributors necessary to start a self-service drinking water refill business at North American retail locations should they decide to do so.  In addition to competition between firms within the bottled water industry, the industry itself faces significant competition from other nonalcoholic beverages, including carbonated and non-carbonated soft drinks and waters, juices, sport and energy drinks, coffees, teas and spring and tap water.


Intellectual Property and Trademarks


We believe that our intellectual property provides a competitive advantage and we have invested substantial time, effort and capital in establishing and protecting our intellectual property rights. We have filed certain patent applications and trademark registration applications and intend to seek additional patents, to develop additional trademarks and seek federal registrations for such trademarks and to develop other intellectual property. We consider our Primo name and Glacier tradenames, our related trademarks, and our other intellectual property to be valuable to our business and the establishment of a national branded bottled water exchange service.business. We rely on a combination of patent, copyright, trademark and trade secret laws and other arrangements to protect our proprietary rights. We own ten United States federal trademark registrations, including registrations for our Primo® and Taste Perfection® trademarks, our Primo® logo and our distinctive four bubble design. U.S. federal trademark registrations generally have a perpetual duration if they are properly maintained and renewed.  We also own a pending application to register our Zero Waste. Perfect Tastetm trademark in the United States and Canada for use in association with drinking water dispensers, bottled drinking water and a variety of other non-alcoholic beverages. In addition, the design of our recycling center displays is protected by four United States design patents and two Canadian industrial design registrations. The United States design patents expire between May 2021 and April 2022 and, the Canadian industrial design registrations expire in May 2017. We also have patents or registrations related to our unique Ice machine that produce bagged ice on-site at a retailer.

In addition to patent protection, we also rely on trade secrets and other non-patented proprietary information relating to our product development, business processes and operating activities. We regard portions of our proprietary MIS tools, various algorithms used in our business and the composition of our mineral formula to be valuable trade secrets of Primo. We seek to protect this information through appropriate efforts to maintain its secrecy, including confidentiality agreements.


Governmental Regulation


The conduct of our businesses and the production, distribution, advertising, promotion, labeling, safety, transportation, sale and use of our products are subject to various laws and regulations administered by federal, state, provincial and local governmental agencies in the United States and Canada. It is our policy to abide by the laws and regulations that apply to us, and we require our bottling, manufacturing, and distributing partners to comply with all laws and regulations applicable to them.


We are required to comply with:


·

federal laws, such as the US Federal Food, Drug and Cosmetic Act, the Canadian Food and Drug Act and the US Occupational Safety and Health Act;

·

customs and foreign trade laws and regulations;

·

state and provincial consumer protection laws;

·

federal, state, provincial and local environmental, health and safety laws;

·

laws governing equal employment opportunity and workplace activities; and

·

various other federal, state, provincial and local statutes and regulations.

We maintain environmental, health and safety policies and a quality, environmental, health and safety program designed to ensure compliance with applicable laws and regulations.


The FDA regulates bottled water as a food under the federal Food, Drug and Cosmetic Act. Our bottled water must meet FDA requirements of safety for human consumption, identity, quality and labeling. Health Canada (Division 12) regulates bottled water in Canada. Our bottled water must meet FDA and Health Canada (“HC”) requirements of safety for human consumption, identity, quality and labeling. Further, the sale and marketing of our products is subject to FDA’s and HC’s and the US FTC and Canadian Competition Bureau advertising and promotion requirements and restrictions. In addition, FDA and HC has established current “good manufacturing practice” regulations, which govern the facilities, methods, practices and controls used for the processing, bottling and distribution of bottled drinking water. We and our third-party supply, bottling and distribution partners are subject to these requirements. We also must comply with overlapping and sometimes inconsistent state and provincial regulations in various jurisdictions. As a result, we must expend resources to continuously monitor state and provincial legislative and regulatory activities for purposes of identifying and ensuring compliance with the laws and regulations that apply to our bottled water business in each state in which we operate. While we must meet the government-mandated standards, we believe that our self-imposed standards meet or exceed those set by federal, state, provincial and local regulations.

Additionally, the manufacture, sale and use of resins used to make water bottles are subject to regulation by the FDA and HC. Those regulations are concerned with substances used in food packaging materials, not with specific finished food packaging products. We believe our beverage containers are in compliance with FDA and HC regulations. Additionally, the use of polycarbonates in food containers used by children under three years of age is subject to certain state and local restrictions.


Measures have been enacted in various localities, provinces and states that require a deposit or tax to be charged for certain non-refillable beverage containers. The precise requirements imposed by these measures vary. Other deposit, recycling or product stewardship proposals have been introduced in various jurisdictions. We anticipate that similar legislation or regulations may be proposed in the future at the local, state, provincial and federal levels.


The refill machines used with the reverse osmosis water filtration systems are certified by the National Automatic Merchandising Association (“NAMA”). NAMA maintains a certification program which evaluates food and beverage machines against current requirements of the U.S. Public Health Service Ordinance and Code. Currently, there are no US or Canadian regulations that cover our refill machines. However, certain states, provinces and other regional localities have permit and testing requirements for the operation of the refill machines.


The cost of compliance with federal, state and local environmental provisions related to the protection of the environment has had no material effect on our business. There were no material capital expenditures for environmental control facilities in the year ended December 31, 2016, and there are no material expenditures planned for such purposes for the year ended December 31, 2017.

Seasonality


We have experienced and expect to continue to experience seasonal fluctuations in our sales and operating income. Our sales and operating income have been highest in the spring and summer, and lowest in the fall and winter. Our Exchange and Refill services,Water segment, which generally enjoyenjoys higher margins than our sales of water dispensers, experienceDispensers segment, experiences higher sales and operating income in the spring and summer. We have historically experienced higher sales and operating income from our water dispensersDispensers in spring and summer; however, we believe the seasonality of dispenser sales are more dependent on retailer inventory management and purchasing cycles and not correlated to weather. Sustained periods of poor weather, particularly in the spring and summer, can negatively impact our sales in our higher margin Exchange and Refill services.Water segment. Accordingly, our results of operations in any quarter will not necessarily be indicative of the results that we may achieve for a fiscal year or any future quarter.


Employees


As of December 31, 2014,2016, we had 117 employees, all of whom were full time.627 employees. We believe that our continued success will depend on our ability to continue to attract and retain skilled personnel. We have never had a work stoppage and none of our employees are represented by a labor union. We believe our relationship with our employees is good.

Financial Information

See our consolidated financial statements included elsewhere in this Form 10-K and accompanying notes to the consolidated financial statements.

Exchange Act Reports


We make available free of charge through our Internet website, www.primowater.com, our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all amendments to those reports as soon as reasonably practicable after such materials are electronically filed with or furnished to the Securities and Exchange Commission (“SEC”). The SEC maintains an Internet website, www.sec.gov, which contains reports, proxy and information statements, and other information filed electronically with the SEC. Any materials that the we file with the SEC may also be read and copied at the SEC's Public Reference Room, 100 F Street, N.E., Room 1580, Washington, D. C.D.C. 20549. Information on the operations of the Public Reference Room is available by calling the SEC at 1-800-SEC-0330. The information provided on our website is not part of this report and is not incorporated herein by reference.

Item1A. Risk Factors

Risks Relating to the Glacier Acquisition

We may not fully realize the anticipated synergies and related benefits of the Acquisition or do so within the anticipated time frame or at all. Moreover, integrating Glacier’s business with that of the Company may divert the attention of management away from Primo’s operations.

On December 12, 2016, we completed the acquisition by merger of Glacier. The acquisition was consummated pursuant to the terms of the Merger Agreement, dated October 9, 2016. Achieving the anticipated benefits of the Acquisition will depend in large part upon how successfully we are able to integrate Glacier’s business in an efficient and effective manner. Primo personnel are executing and developing integration plans with respect to the Acquisition and Glacier’s business, and the exact nature of how the businesses of Primo and Glacier will operate on a combined, going-forward basis is not yet finalized. Primo may not be able to accomplish the integration process smoothly, successfully or on a timely basis.

Primo may have to address potential differences in business backgrounds, corporate cultures, internal controls, critical information technology systems (including management information systems and related tools) and management philosophies to achieve successful integration of Glacier’s business. Employee uncertainty during the integration process may also disrupt Primo and its operations. Our management, which includes members of Glacier’s former management, will be required to devote significant time, attention and resources to integration matters related to the Acquisition, and this process may disrupt our business and, if ineffective, could limit the anticipated benefits of the Acquisition. Many of these factors are outside of the control of Primo, and any one of them could result in increased costs, decreases in the amount of expected revenues and diversion of management’s time and energy, which could materially impact Primo’s business, financial condition and results of operation. In addition, even if the operations of the businesses of Primo and Glacier are successfully integrated, the full benefits of the Acquisition may not be realized, including the synergies, cross-selling opportunities, cost savings, sales or growth opportunities and operational efficiencies that are expected. These benefits may not be achieved within the anticipated time frame, or at all. Further, additional unanticipated costs may be incurred in the integration of the business of Primo and Glacier. All of these factors could negatively impact our earnings per share, decrease or delay the expected accretive effect of the Acquisition and negatively impact the price of our common stock. As a result, there is not assurance that the Acquisition will result in the realization of its full anticipated benefits.

Primo’s future results will suffer if it does not effectively manage its expanded operations following the Acquisition.

As a result of the Acquisition, the size of our business has increased significantly. Our future success depends, in part, upon our ability to manage this expanded business, which will pose substantial challenges for management, including challenges related to the management and monitoring of new operations and associated increased costs and complexity. If we are unsuccessful in managing these integrated operations, or if we do not realize the Acquisition’s anticipated operating efficiencies, cost savings and other benefits, our financial condition and results of operations could be adversely affected, and we may not be able to take advantage of business development opportunities provided by the Acquisition.

Primo’s results may differ materially from the unaudited pro forma financial statements previously presented by Primo and the financial forecasts prepared by Primo in connection with the Acquisition.

Primo’s actual financial position or results of operations following the Acquisition may differ materially from the unaudited pro forma combined financial information previously filed by Primo in its Registration Statement on Form S-4 (File No. 333-214200). The unaudited pro forma financial information contained therein was derived from the audited and unaudited historical financial statements of Primo and Glacier, and certain adjustments and assumptions were made regarding Primo after giving effect to the Acquisition. The process for estimating the fair value of acquired assets and assumed liabilities in connection with the Acquisition and the unaudited pro forma financial statements related to the Acquisition required the use of judgment in determining the appropriate assumptions and estimates. Differences between the preliminary estimates in the unaudited pro forma combined financial information and the final acquisition accounting may occur and are not necessarily indicative of the financial position or results of operations of the Company in future periods or that would have been realized in the historical periods presented. In addition, the assumptions used in preparing the unaudited pro forma combined financial information may not prove to be accurate, and other factors may affect our financial condition or results of operation following the Acquisition.

Risks Relating to Our Indebtedness

Restrictive covenants in the Credit Agreement restrict or prohibit our ability to engage in or enter into a variety of transactions, which could adversely restrict our financial and operating flexibility and subject us to other risks.

At December 31, 2016, we had a $10.0 million revolving credit facility (the “Revolving Credit Facility”) and $186.0 million term loan facility (the “Term Loan Facility”) pursuant to the Credit Agreement. The Credit Agreement contains various restrictive covenants that limit our and our subsidiaries’ ability to take certain actions. In particular, these agreements limit our and our subsidiaries’ ability to, among other things:

Item 1A.
Risk Factors

declare dividends or redeem or repurchase equity interests;

prepay, redeem or purchase debt;

incur liens and engage in sale-leaseback transactions; 

make loans and investments;

incur additional indebtedness;

amend or otherwise alter debt and other material agreements;

make capital expenditures;

engage in mergers, acquisitions and asset sales;

transact with affiliates; and

engage in businesses that are not related to our existing business.

Any or all of these covenants could have a material adverse effect on our business by limiting our ability to take advantage of financing, merger and acquisition or other corporate opportunities and to fund our operations. Any future debt could also contain financial and other covenants more restrictive than those to be imposed pursuant to the Credit Agreement.

A breach of a covenant or other provision in any debt instrument governing our current or future indebtedness, including the Credit Agreement, could result in a default under that instrument and, due to customary cross-default and cross-acceleration provisions, could result in a default under any other debt instrument that we may have. If the lenders under our indebtedness were to so accelerate the payment of the indebtedness, we cannot assure you that our assets or cash flow would be sufficient to repay in full our outstanding indebtedness, in which event we likely would seek reorganization or protection under bankruptcy or other, similar laws.

We incurred a substantial amount of indebtedness in connection with the Acquisition, and we may be unable to generate sufficient cash flow to service our debt obligations. In addition, our inability to generate sufficient cash flows to support operations and other activities without debt financing could prevent future growth and success.

The amount of our indebtedness or such other obligations could have important consequences for us, including, but not limited to:

a substantial portion of our cash flow from operations must be dedicated to the payment of principal and interest on our indebtedness, thereby reducing the funds available to us for other purposes;

our ability to obtain additional financing for working capital, capital expenditures, acquisitions, debt service requirements or general corporate purposes and our ability to satisfy our obligations with respect to our outstanding indebtedness may be impaired in the future;

we are exposed to the risk of increased interest rates because our borrowings are at variable rates of interest;

we may be at a competitive disadvantage compared to our competitors with less debt or with comparable debt at more favorable interest rates and that, as a result, may be better positioned to withstand economic downturns;

our ability to refinance indebtedness may be limited or the associated costs may increase;

our ability to engage in acquisitions without raising additional equity or obtaining additional debt financing may be impaired in the future;

it may be more difficult for us to satisfy our general obligations to our creditors, resulting in possible defaults on and acceleration of such indebtedness;

we may be more vulnerable to general adverse economic and industry conditions; and

our flexibility to adjust to changing market conditions and our ability to withstand competitive pressures could be limited, or we may be prevented from making capital investments that are necessary or important to our operations in general, growth strategy and efforts to improve operating margins of our business segments.

Our ability to make payments on our indebtedness and to fund planned capital expenditures depends in part on our ability to generate cash from future operations. Our ability to generate cash, make scheduled payments on our indebtedness or refinance our obligations depends on our successful financial and operating performance. Our financial and operating performance, cash flow and capital resources depend upon prevailing economic conditions and various financial, business, legislative, regulatory and other factors, many of which are beyond our control. If our cash flow and capital resources are insufficient to fund our debt service obligations, we may be forced to reduce or delay capital expenditures, sell material assets or operations, obtain additional capital or restructure or refinance our debt, any or all of which could have a material adverse effect on our business, financial condition and results of operations. In addition, we cannot assure you that we would be able to take any of these actions on terms acceptable to us, or at all, that these actions would enable us to continue to satisfy our capital requirements or that these actions would be permitted under the terms of our various debt agreements.

If we are unable to generate sufficient cash flows to support capital expansion, business acquisition plans and general operating activities, and are unable obtain the necessary funding for these items through debt financing, our business could be negatively affected and we may be unable to expand into existing and new markets. Our ability to generate cash flows is dependent in part upon obtaining necessary financing at favorable interest rates. Interest rate fluctuations and other capital market conditions may prevent us from doing so.

Global capital and credit market issues could negatively affect our liquidity, increase our costs of borrowing and disrupt the operations of our suppliers, bottlers, distributors and customers.

The global capital and credit markets have experienced increased volatility and disruption in recent years, making it more difficult for companies to access those markets. There can be no assurance that continued or increased volatility and disruption in the capital and credit markets will not impair our liquidity or increase our costs of borrowing. Our business could also be negatively impacted if our suppliers, bottlers, distributors or retail customers experience disruptions resulting from tighter capital and credit markets or a slowdown in the general economy.

Changes in the fair value of warrants to purchase shares of our common stock may have a material impact on, and result in significant volatility in, our reported operating results.

In connection with the Acquisition, we issued to Glacier stockholders warrants to purchase shares of our common stock with provisions that require liability classification.  These warrants require us to “mark to market” (i.e., record the derivatives at fair value) as of the end of each reporting period as liabilities on our balance sheet and to record the change in fair value during each period as a non-cash adjustment to our current period results of operations and in our income statement.  This accounting treatment could have a material impact on, and could significantly increase the volatility of, our reported operating results, even though there is no related cash flow impact to us.

Risks Relating to Our Business and Industry


We have incurred operating losses in the past and may incur operating losses in the future.

We have incurred operating losses in the past and may incur operating losses in the future.  As of December 31, 2014, our accumulated deficit was $263.3 million.  Our losses from continuing operations were $13.1 million for the year ended December 31, 2014 and $8.8 million for the year ended December 31, 2013.  While we achieved profitability for the first time during the third quarter of 2014, we may not be profitable in future quarters.  Our losses may continue as we incur additional costs and expenses related to branding and marketing, expansion of operations, strategic acquisitions, product development, development of relationships with strategic business partners, regulatory compliance and litigation.  If our operating expenses exceed our expectations, our financial performance will be adversely affected. If our sales do not grow to offset any increased expenses, we may not experience profitability in the future.  If we do not achieve sustained profitability, we may be unable to continue operations.

We depend on a small number of large retailers for mosta significant portion of our consumer sales. Our arrangements with these retailers for our bottled water exchange services and sales of our water dispensersproducts are generally nonexclusive and may be terminatedterminable at will.


Certain retailers makehave historically made up a significant percentage of our retail sales volume, such that if one or more of these retailers were to materially reduce or terminate its business with us, our sales would suffer. For 2014,the year ended December 31, 2016, Walmart, and Lowe’s Home Improvement and Home Depot represented approximately 40%39%, 19% and 22%16% of our consolidated net sales; 34%, 15%, and 21% of our Water net sales; and 51%, 28%, and 2% of our Dispenser net sales, respectively. While we sell a small percentage of our dispensers directly to consumers through our online store and other direct sales channels, the vast majority of our sales are made through our retail partners.


We have arrangements with certain retailers for our products, and services, but we cannot provide any assurance of any future sales. None of our significant retail accounts are contractually bound to offer our Exchange service or water dispensers.products. As a result, retailers can discontinue our Exchange services or products at any time and offer a competitor’s services or products, or none at all. Additionally, the contractual commitments of many of our retail customers of our Refill services are typically not long-term in nature. In addition, contracts to which Glacier was a party prior to the Acquisition, and to which we are now a party, also contain termination clauses. Continued positive relations with a retailer depend upon various factors, including price, customer service, consumer demand and competition. Certain of our retailers have multiple vendor policies and may seek to offer a competitor’s products or services at new or existing locations. If any significant retailer materially reduces, terminates or is unwilling to expand its relationship with us, or requires price reductions or other adverse modifications in our selling terms, our salesbusiness, financial condition, results of operation and cash flows would suffer.


Furthermore, we could be adversely affected if any of our key retail customers elects to de-emphasize or reduce their product offerings in the categories with which we supply them, and such a reduction could adversely affect our business, financial condition, results of operation and cash flows.

Additionally, most major retailers continually evaluate and often modify their in-store retail strategies, including product placement, store set-up and design, promotions and demographic targets. Our business could suffer significant setbacks in net sales and operating income if one or more of our major retail customers modified its current retail strategy resulting in a termination or reduction of its business relationship with us, a reduction in store penetration or an unfavorable product placement within such retailer’s stores, any or all of which could materially adversely affect our business, financial condition, results of operations and cash flows.

We may experience difficulties in realizing the anticipated benefits associated with our strategic alliance agreement with DS Services of America, Inc. (“DS Services”).

We may not be able to realize all of the anticipated benefits and synergies associated with our strategic alliance agreement (the “DS Services Agreement”) DS Services.  The ability to realize the anticipated benefits of this arrangement (including incremental revenue, reduced distribution costs and improved gross margins) will depend, to a large extent, on our ability to successfully transition DS Services customers over to Primo as well as manage the DS Services distribution network to adequately service the legacy Primo customers.   If any of our retailer customers are not satisfied with the performance of services provided by DS Services, we could lose the business of that retailer customer which would negatively impact our business.  Finally, we expect to incur costs in connection with assuming account management, billing and collections responsibility for DS Services’ current three and five gallon retail exchange customers and, if we do not realize the anticipated benefits of the business arrangement with DS Services, including the anticipated revenues related to the addition of existing retail customers of DS Services’ three and five gallon retail bottled water exchange business as new customers of our water bottle exchange business, these costs could have a material adverse effect on our business, financial condition, results of operations and cash flows.

The success of our business depends on retailer and consumer acceptance of our products and services.


products.

We are a consumer products and services company operating in the highly-competitive bottled water market and rely on continued consumer demand or preference for our products and services.products. To generate sales and profits, we must sell products that appeal to retailers and to consumers. Our future success depends on consumer acceptance, particularly at the household level, of our products and services.products. There is no guarantee that there will be significant market acceptance of our Exchange and Refill services or that we will be successful in selling our water dispensersproducts on a scale necessary to achieve sustained profitability.


profitability and the growth we desire.

As a result of our “razor-razorblade” business strategy, we are reliant on consumer adoption of our “razors” (water dispensers) to drive sales of the “razorblades” (Exchange and Refill services)Refill). If we are unable to generate consumer adoption of our water dispensers, we will face significant difficulties growing sales of our Exchange and Refill, services, which would materially adversely affect our business, financial condition, results of operations and cash flows.

The markets for our products and services are evolving rapidly and we may not be able to accurately assess the size of the markets or trends that may emerge and affect our businesses. Consumer preference can change due to a variety of factors, including social trends, negative publicity and economic changes. If we are unable to convince current and potential retail customers and individual consumers of the advantages of our products, and services, our ability to sell our products and services will be limited. Consumer acceptance also will affect, and be affected by, our existing retail partners’ and potential new retail partners’ decisions to sell our products and services and their perception of the likelihood of consumers purchasing our products and services.products. Even if retail customers purchase our products, or services, there is no guarantee that they will be successful in selling our products or services to consumers on a scale necessary for us to achieve sustained profitability and growth. Any significant changes in consumer preferences for purified bottled water could result in reduced demand for our products and services and erosion of our competitive and financial position.


Moreover, prior to the Acquisition, Glacier undertook limited marketing of its water machines. Failure to increase marketing and awareness of the Glacier water machines and its other products may limit growth of consumer acceptance and potential profitability of such products.

We operate in a highly competitive industry, face competition from companies with far greater resources than we have and could encounter significant competition from these companies both in our niche markets of water bottle exchange servicesExchange and related products and refill services.


Refill.

We primarily participate in the highly competitive bottled water segment of the non-alcoholic beverage industry. The industry is dominated by large and well-known international companies, and numerous smaller firms are also seeking to establish market niches. In our business model,Exchange, we not only offer three- and five-gallon bottled water butand also provide consumers the ability to exchange their used containers as part of our Exchange service.containers. Competitive factors with respect to our business include pricing, taste, advertising, sales promotion programs, product innovation, increased efficiency in production and distribution techniques, the introduction of new packaging and brand and trademark development and protection.

Our primary competitors in our bottled water business include Nestlé, The Coca-Cola Company, PepsiCo, and DrDr. Pepper Snapple Group.Group and Cott Corporation. While none of these companies currently offers a nationwide water bottle exchange service at retail, Nestlé offers this servicewater bottle exchange on a regional basis. Many of these competitors are leading consumer products companies, have substantially greater financial and other resources than we do, have established a strong brand presence with consumers and have established relationships with retailers, manufacturers, bottlers and distributors necessary to start an exchange business at retail locations nationwide should they decide to do so. Our Refill services business faces direct competition in its industry and for its retail customers from Glacier Water Services, Inc., which has a strong brand presence and greater financial and other resources than we have.  Competitors with greater financial resources may put pressure on the prices at which we offer our products and services which would have a negative impact on our margins. In addition to competition between companies within the bottled water industry, the industry itself faces significant competition from other non-alcoholic beverages, including carbonated and non-carbonated soft drinks and waters, juices, sport and energy drinks, coffees, teas and spring and tap water.


Our bottled

Refill also participates in the highly competitive purified water segment of the non-alcoholic beverage industry. While the non-alcoholic beverage industry is dominated by large and well-known international companies, numerous smaller firms are also seeking to establish market niches. Refill faces two levels of competition: (i) competition at the retail customer level to secure placement of its reverse osmosis water filtration systems in the store; and (ii) competition at an end-user level to convince consumers to purchase its water versus other options. Competitive factors with respect to our Refill business include pricing, taste, advertising, sales promotion programs, retail placement, introduction of new packaging and branding.

We also facesface competition from other methods of purified water consumption such as countertop filtration systems, faucet mounted filtration systems, in-line whole-house filtration systems, water filtration dispensing products such as pitchers and jugs, standard and advanced feature water coolers and refrigerator dispensed filtered and unfiltered water.


We could face enhanced competition if such devices are improved to provide enhanced filtration.

We also compete directly and indirectly in the water dispenser marketplace. There are many large consumer products companies with substantially greater financial and other resources, a larger brand presence with consumers and established relationships with retailers that could decide to enter the marketplace. Should any of these consumer products companies so decide to enter the water dispenser marketplace, sales of our water dispensers could be materially and adversely impacted, which, in turn, could materially and adversely affect our sales of bottled water.

We have incurred operating losses in the past and may incur operating losses in the future.

Although we have reported operating income for the years ended December 31, 2016 and 2015, we have incurred operating losses in the past and may incur operating losses in the future. Moreover, Glacier has incurred operating losses in recent years. As of December 31, 2016, our accumulated deficit was $267.4 million. We may incur losses in the future as we incur additional costs and expenses related to, among other matters, the Acquisition and related integration matters, interest and other costs related to our indebtedness, branding and marketing, expansion of operations, additional strategic acquisitions, product development, development of relationships with strategic business partners, regulatory compliance and litigation. If our operating expenses exceed our expectations, our financial performance will be adversely affected. If our sales do not grow to offset any increased expenses, we may not experience profitability in the future. If we do not achieve sustained profitability, we may be unable to continue operations.

In our bottled water exchangeExchange business, we depend on independent bottlers, distributors and suppliers for our business to operate.


While the actual number of independent bottlers, distributers and suppliers we use to provide

In our Exchange service has decreased in connection with our strategic alliance with DS Services,business, we continue to be substantially dependent on independent bottlers, distributors and suppliers to bottle and deliver our bottled water products and provide our Exchange service to our retail customers. We do not have our own manufacturing facilities to produce bottled water products. We are and will continue to be for the foreseeable future, entirely dependent on third parties to supply the bottle pre-forms, bottles, water and other materials necessary to operate our bottled waterExchange business. We rely on third-party supply companies to manufacture our three- and five-gallon water bottles and deliver them to our bottlers. In turn, we rely on bottlers to properly purify the water, include our mineral enhancements and bottle the finished product without contamination and pursuant to our quality standards and preparation procedures. Finally, we rely upon our distributors to deliver bottled water to our retail partners in a timely manner, accurately enterprovide us with accurate information regarding the delivery of the bottles, into our management information system, manage our recycling center displays and return used bottles to the bottlers to be sanitized or crushed and recycled.


We can make no assurance that we will be able to maintain these third-party relationships until the transition of their responsibilities torely on DS Services is complete.of America, Inc. (“DS Services”) to perform the majority of the bottling and distribution responsibilities in our Exchange business and are substantially dependent on DS Services’ ability to provide bottling and distribution services to our retail partners. Should our strategic arrangement with DS Services not be successful or should the strategic alliance agreement not be extended beyond its term, which runs through December 31, 2025, we may be unable to re-establish our relationships with our prior network of independent bottlers, distributors and suppliers or establish additional relationships as necessary to support growth and profitability of our business on economically viable terms. As independent companies, these bottlers, distributors and suppliers make their own business decisions. Suppliers may choose not to do business with us for a variety of reasons, including competition, brand identity, product standards and concerns regarding our economic viability. They may have the right to determine whether, and to what extent, they produce and distribute our products, our competitors’ products and their own products. Some of the business for these bottlers, distributors and suppliers comes from producing or selling our competitors’ products. These bottlers, distributors and suppliers may devote more resources to other products or take other actions detrimental to our brands. In addition, their financial condition could also be adversely affected by conditions beyond our control and our business could suffer. In addition, we will face risks associated with any bottler’s or distributor’s or DS Services’ failure to adhere to quality control and service guidelines we establish or failure to ensure an adequate and timely supply of product and services at retail locations.  As we have transitioned the majority of the bottling and distribution responsibilities in our Exchange services to DS Services, we have become substantially dependent on DS Services’ ability to provide bottling and distribution services to our retail partners.  Should our strategic arrangement with DS Services not be successful or should the strategic alliance agreement not be extended beyond its seven year term, we may be unable to re-establish our relationships with our current independent bottlers, distributors and suppliers or establish additional relationships as necessary to support growth and profitability of our business on economically viable terms. Any of these factors could negatively affect our business and financial performance. If we are unable to obtain and maintain a source of supply for bottles, water and other materials, our business will be materially and adversely affected.

In our bottled water exchange business,Exchange, if our distributors do not perform to our retailers’ expectations, if we encounter difficulties in managing our distributor operations or if we or our distributors are not able to manage growth effectively, our retail relationships may be adversely impacted and business may suffer.


We rely on our independent distributors to bottle and deliver our three- and five-gallon bottled water and provide our Exchange service to retailers. Accordingly, our success depends on our ability to manage our retail relationships through the performance of our distributor partners, including DS Services. We exercise only limited influence over the resources our distributor partners devote to delivery and exchange of our three- and five-gallon water bottles. Our retailers impose demanding service requirements on us and we could suffer a loss of consumer or retailer goodwill if our distributors do not adhere to our quality control and service guidelines or fail to ensure an adequate and timely supply of bottled water at retail locations. The poor performance of services provided to a major retailer could jeopardize our entire relationship with that retailer and cause our bottled water sales and Exchange servicebusiness to suffer. In addition, the number of retail locations offering our Exchange service and our corresponding sales have grown significantly over the past several years. Accordingly, our distributors, including DS Services, must be able to adequately service an increasing number of retail accounts. If our growth is not managed effectively both by us and our bottled water sales anddistributors, our Exchange servicebusiness may suffer.

If the independent service providers ofsupporting our Refill servicesbusiness do not perform to retailer expectations, our retail relationships may be adversely impacted and business may suffer.


With respect to our Refill, services, at December 31, 2014 we relied,rely, in part, on independent service providers to install, maintain and repair the reverse osmosis water systems at our retail customers’ locations. As a result of the Acquisition, this dependence on independent service providers has been reduced. However, we will continue to rely on independent service providers in certain cases to conduct such installation, maintenance and repair. These independent service providers are also responsible for providing retail customer training with respect to the reverse osmosis water systems, submitting water for testing and conducting monthly meter readings to determine water usage for billing purposes. Accordingly, the success of our Refill services depends, in part, on our ability to manage our retail relationships through the performance of these service providers. The significant majority of these service providers are independent dealers and we exercise only limited influence over the resources they devote to their responsibilities with respect to our retail customers. OurThe success with respect toof our Refill servicesbusiness depends on our ability to establish and maintain relationships with these independent service providers and on the service providers’ ability to operate viable businesses. There can be no assurance that we will be able to continue to establish and maintain such relationships. Retail customers of our Refill services impose demanding service requirements and we could suffer a loss of retailer or consumer goodwill if these service providers do not perform to the retail customers’ expectations. The poor performance of a single service provider to a major retailer could jeopardize our entire relationship with that retailer potentially preventing future installations at additional retail locations and causing sales to suffer.


We may not be able to obtain capital when desired on favorable terms, if at all, or without dilution to our stockholders.


At December 31, 2014,2016, our cash totaled $0.5$15.6 million, and we had $11.0approximately $4.1 million in additional availability under ourthe $10.0 million revolving credit facility (the “Revolvingportion of the Goldman Credit Facility”) with The Prudential Insurance Company of America and PICA Hartford Life Insurance Comfort Trust.Facility. We anticipate that our current cash, availability under the RevolvingGoldman Credit Facility and cash flow from operations will be sufficient to meet our current capital needs for general corporate purposes. However, we may need or desire additional capital to finance our operations or to execute on our current or future business strategies, including to:


·to expand the number of retail store locations in which our products and services are offered;
·enhance our operating infrastructure;
·acquire new businesses, products or technologies; or
·otherwise respond to competitive pressures.
retail store locations in which our products are offered, enhance our operating infrastructure, acquire new businesses, products or technologies, or otherwise respond to competitive pressures.

If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our stockholders could be significantly diluted, and these newly issued securities may have rights, preferences or privileges senior to those of existing stockholders. We cannot assure you that additional financing will be available on terms favorable to us, or at all. In addition, our ability to incur additional indebtedness may be impaired as a result of the significant amount of indebtedness incurred under the Goldman Credit Facility in connection with the Acquisition. If adequate funds are not available or are not available on acceptable terms, when we desire them, our ability to invest in our operations, take advantage of unanticipated opportunities, develop or enhance our services,product offerings, or otherwise respond to competitive pressures would be significantly limited and we could be forced to reduce, delay or cancel capital expenditures, sell assets, or scale down our operations, all of which could harm our ability to generate revenues and reduce the value of our stock.


If we lose key personnel or are unable to recruit qualified personnel, our ability to implement our business strategies could be delayed or hindered. In addition, we may not be able to attract and retain the highly skilled employees we need to support our planned growth.


We are highly dependent upon the services of our senior management because of their experience, industry relationships and knowledge of the business. We are particularly dependent on the services of Billy D. Prim, our Chairman and Chief Executive Officer.  We do not have a formal succession plan in place for Mr. Prim.


The loss of one or more of our key employees could seriously harm our business and we may not be able to attract and retain individuals with the same or similar level of experience or expertise. We face competition for qualified employees from numerous sources and there can be no assurance that we will be able to attract and retain qualified personnel on acceptable terms. Our ability to recruit and retain such personnel will depend upon a number of factors, such as our results of operations, prospects and the level of competition then prevailing in the market for qualified personnel. Failure to recruit and retain such personnel could materially adversely affect our business, financial condition and results of operations. While our employment agreements with members of our senior management include customary confidentiality, non-competition and non-solicitation covenants, there can be no assurance that such provisions will be enforceable or adequately protect us.

Moreover, our success following the Acquisition depends in part on the attraction, retention and motivation of certain key personnel critical to the Glacier Refill business. Our employees may experience uncertainty about their future roles with Primo during the integration of Glacier’s operations following the Acquisition, and it is possible that certain key employees may decide not to remain with us. In addition, competitors may recruit key employees during our integration of Glacier’s business and operations. If we are unable to attract and retain key personnel, or if we lose certain key personnel, during such integration, we could face disruptions in our operations, loss of existing customers, failure to engage new customers, diversion of management’s attention from successful integration, and unanticipated recruiting and training costs, each of which may result in adverse effects on our business, financial condition and results of operations. Moreover, we may not be able to locate suitable replacements for any key personnel who terminate their employment with us, and this loss of key personnel may diminish the anticipated benefits of the Acquisition.

We have Canadian operations and are exposed to fluctuations in currency exchange rates and political uncertainties.


We have Canadian operations, and as a result, we are subject to risks associated with doing business internationally. Risks inherent to operating internationally include: changes in a country’s economic or political conditions, changes in foreign currency exchange rates, and unexpected changes in regulatory requirements.


To the extent the United States dollar strengthens against the Canadian dollar, our foreign revenues and profits will be reduced when translated into United States dollars.


In our water dispenser business,the Dispensers segment, because all of our dispensers are manufactured in China, a significant disruption in the operations of these manufacturers or political unrest in China could materially adversely affect us.


We have only three manufacturers of water dispensers. Any disruption in production or inability of our manufacturers to produce quantities of water dispensers adequate to meet our needs could significantly impair our ability to operate our water dispenser businessthe Dispensers segment on a day-to-day basis. Our manufacturers are located in China, which exposes us to the possibility of product supply disruption and increased costs in the event of changes in the policies of the Chinese government, political unrest or unstable economic conditions in China, changes in currency exchange rates or developments in the U.S. that are adverse to trade, including enactment of protectionist legislation. In addition, in some cases, our dispensers are shipped directly from the manufacturer to our retail partners. Although we routinely inspect and monitor our manufacturing partners’ activities and products, we rely heavily upon their quality controls when producing and delivering the dispensers to our retail partners. Any of these matters could materially adversely affect our water dispenser businessDispensers and, as a result, our profitability.

If the water we sell became contaminated, our business could be seriously harmed.


We have adopted various quality, environmental, health and safety standards. However, our products may still not meet these standards or could otherwise become contaminated. A failure to meet these standards or contamination could occur in our operations or those of our bottlers, distributors or suppliers. Such a failure or contamination could result in expensive production interruptions, recalls and liability claims. A widespread product recall could result in losses due to the costs of a recall, the destruction of product inventory and lost sales due to the unavailability of product for a period of time. Even if our water does not ever become contaminated, a contamination of any vended water, including the water of our competitors, would be detrimental to certain segments of our industry as a whole, which may have adverse effects on our business and results of operation. We could also suffer losses from a significant product liability judgment against us. Moreover, negative publicity could be generated even from false, unfounded or nominal liability claims or limited recalls. Any of these failures or occurrences, or any allegation of such failures or occurrences, could negatively affect our business and financial performance. In addition, if any failure or occurrence is attributable to Glacier’s operations prior to the Acquisition, we may suffer losses, whether arising from a product liability judgment, negative publicity or otherwise.

Electrical outages, localized municipal tap water system shut-downs, “boil water” directives or increases in the cost of electricity or municipal tap water could adversely affect portions of our Refill business, particularly those associated with Glacier’s historical operations.

Certain of our Refill machines, including those acquired in connection with the Acquisition, depend on a supply of electricity and water to operate. Any electrical outages or cut-off of municipal tap water supplies to such machines or a directive to boil municipal tap water sources for such machines, in each case, whether due to national disasters or otherwise, would cause us to lose all revenue from the affected machines during that period and could, in addition, lower subsequent revenues if consumers perceive that there is a risk of contamination in our vended water. Additionally, if electricity or municipal water costs were to increase significantly, our Refill retail partners may request that we pay them a higher commission, which, if granted, would adversely affect our financial condition and results of operations.

If any component of the water dispensers we sell is misused, the appliance may fail and cause personal injury or property damage. We may be subject to product liability claims as a result of any such failure, which will likely increase our costs and adversely affect our business and reputation.


Although we include explicit instructions for the operation of ourthe water dispensers we sell anddispenserswe selland safety warnings are included on all of the products we sell, consumers may misuse these products, including by tampering with the hot water safety lock devices, which could expose consumers to hot liquids. The misuse of any of the components of our water dispensers we sell maydispenserswe sellmay cause personal injury and damage to property.


Our product liability insurance for personal injury and damage to property may not be sufficient or available to cover any successful product liability claim, or similar claims, against us, which could materially adversely impact our financial condition. Whether or not a claim against us would be successful, defense of the claim may be costly and the existence of any claim may adversely impact our reputation, financial condition or results of operations.


Interruption or disruption of our supply chain, distribution channels,bottling and distribution network or third-party services providers could adversely affect our business, financial condition and results of operations.


Our ability and that of our business partners, including suppliers, bottlers, distributors, retailers and service providers, to manufacture, sell and deliver products and services is critical to our success. Interruption or disruption of our supply chain, distribution channels or service network due to unforeseen events, including war, terrorism and other international conflicts, public health issues, natural disasters such as earthquakes, fires, hurricanes or other adverse weather and climate conditions, strikes and other labor disputes, whether occurring in the United States or abroad, could impair our ability to manufacture, sell or deliver our products and services.


products.

The consolidation of retail customers may adversely impact our operating margins and profitability.


Our customers, such as mass merchants, supermarkets, warehouse clubs, food distributors and drug and pharmacy stores, have consolidated in recent years and consolidation may continue. These consolidations have produced large, sophisticated customers with increased buying power. As a result, we are increasingly dependent on key retailers, which have significant bargaining power. If we fail to respond to these trends in our industry, our volume growth could slow or we may need to lower prices or increase trade promotions and consumer marketing for our products, and services, both of which would adversely affect our margins and our financial results. These retailers may use floor or shelf space currently used for our products and servicesdisplays for their own private label products and services.products. In addition, retailers are increasingly carrying fewer brands in any one category and our results of operations will suffer if we are not selected by our significant customers to remain a vendor.In the event of consolidation involving our current retailers, we may lose key business if the surviving entities do not continue to purchase products or services from us.

Moreover, our Refill business relies on such retailers to serve as partners to access consumers. Continued consolidation, closure of sites or disruptions such as strikes or lock-outs could cause our Refill segment to lose access to some consumers.

 
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We depend on key management information systems.


We depend on our management information systems (MIS)(“MIS”) to process orders, manage inventory and accounts receivable, maintain distributor and customer information, maintain cost-efficient operations and assist distributors in delivering products and services on a timely basis. Moreover, Glacier relies on an MIS network connecting each of its water vending machines with a central computing system. Any disruption in the operation of our MIS tools, the lack of integration of Glacier’s MIS tools with those of the Company, the loss of employees knowledgeable about such systems, the termination of our relationships with third-party MIS partners or our failure to continue to effectively modify such systems as business expands could require us to expend significant additional resources or to invest additional capital to continue to manage our business effectively, and could even affect our compliance with public reporting requirements. Any failure to properly integrate Glacier’s MIS tools with those of the Company or implement required modifications, improvements or replacements to Glacier’s MIS tools or Primo’s MIS tools as a result of the Acquisition may adversely affect our business, financial condition and results of operation. Additionally, our MIS tools are vulnerable to interruptions or other failures resulting from, among other things, natural disasters, terrorist attacks, software, equipment or telecommunications failures, processing errors, computer viruses, hackers, other security issues or supplier defaults. Security, backup and disaster recovery measures may not be adequate or implemented properly to avoid such disruptions or failures. Any disruption or failure of these systems or services could cause substantial errors, processing inefficiencies, security breaches, inability to use the systems or process transactions, loss of customers and retail partners or other business disruptions, all of which could negatively affect our business and financial performance.


We are subject to inventory loss and theft.


We are subject to the risk of inventory loss and theft. We have experienced inventory shrinkage in the past, and we cannot assure you that incidences of inventory loss and theft will decrease in the future or that the measures we are taking will effectively address the problem of inventory shrinkage. Although some level of inventory shrinkage is a necessary and unavoidable cost of doing business, if we were to experience higher rates of inventory shrinkage or incur increased security costs to combat inventory theft, our financial condition could be affected adversely.


Our results of operations could be adversely affected as a result of the impairment of intangibles.


In accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”), we must identify and value intangible assets that we acquire in business combinations, such as customer arrangements, customer relationships and non-compete agreements, that arise from contractual or other legal rights or that are capable of being separated or divided from the acquired entity and sold, transferred, licensed, rented or exchanged. The fair value of identified intangible assets is based upon an estimate of the future economic benefits expected to result from ownership, which represents the amount at which the assets could be bought or sold in a current transaction between willing parties, other than in a forced or liquidation sale.


U.S. GAAP provides that intangible assets that have indefinite useful lives not be amortized, but instead must be tested at least annually for impairment, and intangible assets that have finite useful lives should continue to be amortized over their useful lives. U.S. GAAP also provides specific guidance for testing goodwill and other non-amortized intangible assets for impairment. Absent any impairment indicators, we perform our impairment tests annually during the fourth quarter.


We review our intangible assets with definite lives for impairment when events or changes in business conditions indicate the carrying value of the assets may not be recoverable, as required by U.S. GAAP.An impairment of intangible assets with definite lives exists if the sum of the undiscounted estimated future cash flows expected is less than the carrying value of the assets. If this measurement indicates a possible impairment, we compare the estimated fair value of the asset to the net book value to measure the impairment charge, if any. The impairment test for indefinite-lived intangibles consists of a comparison of the fair value of the intangible asset with its carrying amount. If the carrying amount exceeds the fair value, an impairment charge is recognized in an amount equal to that excess.

We cannot predict the occurrence of certain future events that might adversely affect the reported value of intangible assets that totaled $9.5$149.5 million, net at December 31, 2014.2016. Such events include strategic decisions made in response to economic and competitive conditions, the impact of the economic environment on our customer base, material negative changes in our relationships with material customers and other parties breaching their contractual obligations under non-compete agreements. Future impairments, if any, will be recognized as operating expenses.

If we are unable to build and maintain our brand image and corporate reputation, our business may suffer.


Our success depends on our ability to build and maintain the brand image for our existing products and services and effectively build the brand image for any new products. We cannot assure you, however, that any additional expenditures on advertising and marketing will have the desired impact on our products’ brand image and on consumer preferences. In addition, given the nature of the products historically offered by Glacier prior to the Acquisition, which we may continue to offer following the Acquisition, our ability to maintain and improve upon Glacier’s existing reputation for product quality at the time of the Acquisition is critical to maintaining and building upon its brand image. Actual or perceived product quality issues or allegations of product contamination, even if false or unfounded, could tarnish the image of our brandbrands and may cause consumers to choose other products. Allegations of product defects or product contamination, even if untrue, may require us from time to time to recall a product from all of the markets in which the affected product was distributed. Product recalls would negatively affect our profitability and brand image. Also, adverse publicity surrounding water usage and any campaigns by activists attempting to connect our system to environmental issues, water shortages or workplace or human rights violations in certain developing countries in which we or our business partners operate, could negatively affect our overall reputation and our products’ acceptance by consumers.


Adverse weather conditions could negatively impact our business.


Unseasonable or unusual weather may negatively impact demand for our products. The sales of our bottled water products water dispensers and refill services are influenced to some extent by weather conditions in the markets in which we operate. Unusually cool or rainy weather may reduce temporarily the demand for our products and contribute to lower sales, which would have an adverse effect on our results of operations for such periods.


Water scarcity and poor quality could negatively impact our long-term profitability.


Water is a limited resource facing unprecedented challenges from overexploitation, population growth, increasing pollution, poor management and climate change. As demand for water continues to increase and as water becomes scarcer and the quality of available water deteriorates, our business may incur increasing costs or face capacity constraints which could adversely affect our profitability or net sales in the long run.


Our financial results and achievement of our growth strategy is dependent on our continued innovation and the successful development and launch of new products and product extensions.


Achievement of our growth strategy is dependent, among other things, on our ability to extend the product offerings of our existing brands and introduce innovative new products. Moreover, as a result of the Acquisition, we will undertake management and development of any new products and services under development by Glacier at the time of the Acquisition. Although we devote significant focus to the development of new products, we may not be successful in developing innovative new products or our new products may not be commercially successful. Our financial results and our ability to maintain or improve our competitive position will depend on our ability to effectively gauge the direction of our key marketplaces and successfully identify, develop, manufacture, market and sell new or improved products in these changing marketplaces. In addition, our introduction of new products or product extensions may generate litigation or other legal proceedings against us by competitors claiming infringement of their intellectual property or other rights, which could negatively impact our results of operations.

We may pursue acquisitions and investments in new product lines, businesses or technologies that involve numerous risks, which could disrupt our business or adversely affect our financial condition and results of operations.


We may in the future acquire or invest in new product lines, businesses or technologies to expand our current products and services.products. Acquisitions present a number of potential risks and challenges that could disrupt our business operations, increase our operating costs or capital expenditure requirements and reduce the value of the acquired product line, business or technology. For example, if we identify an acquisition candidate, we may not be able to successfully negotiate or finance the acquisition on favorable terms or at all. The process of negotiating acquisitions and integrating acquired products, services, technologies, personnel or businesses might result in significant transaction costs, operating difficulties or unexpected expenditures and might require significant management attention that would otherwise be available for ongoing development of our business. If we are successful in consummating an acquisition, we may not be able to integrate the acquired product line, business or technology into our existing business and products and we may not achieve the anticipated benefits of any acquisition.Furthermore, potential acquisitions and investments may divert our management’s attention, require considerable cash outlays and require substantial additional expenses that could harm our existing operations and adversely affect our results of operations and financial condition. Specifically, we may experience significant difficulties in our integration efforts related to Glacier’s business and operations as a result of the Acquisition, which are more specifically discussed in “Risks Relating to the Glacier Acquisition” and elsewhere in this “Risk Factors” section. To complete future acquisitions, we may issue equity securities, incur debt, assume contingent liabilities or incur amortization expenses and write-downs of acquired assets, any of which could dilute the interests of our stockholders or adversely affect our profitability or cash flow.

Further, our ability to complete future acquisitions may be limited to the extent our ability to incur additional indebtedness to finance such acquisitions is limited by our existing indebtedness.

Economic conditions and other economic and political factors could impact our business adversely in various respects.


A slowdown in the U.S. economy or other economic and political factors affecting disposable consumer income, such as employment levels, inflation, business conditions, fuel and energy costs, consumer debt levels, lack of available credit, interest rates, and tax rates, may affect our business adversely by reducing overall consumer spending or by shifting the purchasing habits of our target consumers, both of which could result in lower net sales, decreases in inventory turnover or a reduction in profitability due to lower margins. Specifically, meaningful increases in the price of fuel could increase the cost associated with servicing vending machines acquired in connection with the Acquisition. The current global economic uncertainty, the impact of recessions, and the potential for failures or realignments of financial institutions and the related impact on available credit may impact our suppliers, our distributors, our retail customers, and our operations in an adverse manner including, but not limited to, the inability of our retail customers to timely pay their obligations to us, thus reducing our cash flow, increased costs related to our distribution channels, the inability of our vendors to timely supply materials and an increased likelihood that our lender may be unable to honor its commitments under our senior revolving credit facility.


Risks Relating to Regulatory and Legal Issues


Our products and services are heavily regulated in the United States and Canada. If we are unable to continue to comply with applicable regulations and standards in any jurisdiction, we might not be able to sell our products in that jurisdiction or they could be recalled, and our business could be seriously harmed.


The production, distribution and sale of our products in the United States are subject to regulation by the FDA under the Federal Food, Drug and Cosmetic Act (the “FDCA”), and by other regulatory authorities under the Occupational Safety and Health Act, the Lanham Act and various environmental statutes. In Canada, these activities are subject to regulation by Health Canada and the Canadian Food Inspection Agency (the “CFIA”) under the Canadian Food and Drugs Act. We are also subject to various other federal, state, provincial and local statutes and regulations applicable to the production, transportation, sale, safety, advertising, promotion, labeling and ingredients of such products. For example, measures have been enacted in various localities and states that require a deposit to be charged for certain non-refillable beverage containers. The precise requirements imposed by these measures vary. Other deposit, recycling or product stewardship proposals have been introduced in various jurisdictions. We anticipate that similar legislation or regulations may be proposed in the future at the local, state and federal levels.

The FDA regulates bottled water as a food under the FDCA. Our bottled water must meet FDA and CFIA requirements of safety for human consumption, identity, quality and labeling. Further, any claims we make in marketing our products, such as claims related to the beneficial health effects of drinking water, are subject to FDA’s and Canadian Competition Bureau’s advertising and promotion requirements and restrictions. In addition, the FDA and HC have established current good manufacturing practices, regulations which govern the facilities, methods, practices and controls used for the processing, bottling and distribution of bottled drinking water. We are subject to additional or changing requirements under the recently enacted Federal Food Safety Modernization Act of 2011, which requires among other things, that food facilities conduct contamination hazard analyses, implement risk-based preventive controls and develop track and trace capabilities. We and our third-party bottling and distribution partners are subject to these requirements. In addition, all public drinking water must meet Environmental Protection Agency standards established under the Safe Drinking Water Act for mineral and chemical concentration and drinking water quality and treatment. We also must comply with overlapping and, in some cases, inconsistent state regulations in a variety of areas. These state-level regulations, among other things, set standards for approved water sources and the information that must be provided and the basis on which any therapeutic claims for water may be made. In Canada, we are subject to similar regulations administered by Health Canada and the CFIA, as well as provincial authorities. We must expend resources to continuously monitor national, state and provincial legislative and regulatory activities in order to identify and ensure compliance with laws and regulations that apply to our bottled water business in each state and province in which we operate.

Additionally, the manufacture, sale and use of resins used to make water bottles are subject to regulation by the FDA and HC. These regulations relate to substances used in food packaging materials, not with specific finished food packaging products. Our beverage containers are deemed to be in compliance with FDA regulations if the components used in the containers: (i) are approved by the FDA and HC as indirect food additives for their intended uses and comply with the applicable FDA indirect food additive regulations; (ii) are the subject of an effective Food Contact Substance Notification under Section 409(h) of the FDCA; (iii) are exempt from regulation under the FDA’s Threshold of Regulation Process; or (ii)(iv) are generally recognized as safe for their intended uses and are of suitable purity for those intended uses.


Further, certain of our Refill operations, including those acquired in connection with the Acquisition, require us to obtain licenses from regulators for our businesses and machines, to pay annual license and inspection fees, to comply with certain detailed design and quality standards regarding the vending machines and the vended water and ice, and to continuously control the quality of the vended water and ice. Certain Refill machines, including those acquired in connection with the Acquisition, are subject to routine and random regulatory quality inspections.

The Consumer Product Safety Commission, FDA, Health Canada, CFIA or other applicable regulatory bodies may require the recall, repair or replacement of our products if those products are found not to be in compliance with applicable standards or regulations. The failure of our third party manufacturers or bottlers to produce merchandise that adheres to our quality control standards could damage our reputation and lead to customer litigation against us. If our manufacturers or distributors are unable or unwilling to recall products failing to meet our quality standards, we may be required to remove merchandise or recall those products at a substantial cost to us. We may be unable to recover costs related to product recalls.


We believe that our self-imposed standards meet or exceed those set by federal, state, provincial and local regulations. In addition, we voluntarily comply with the Federal Trade Commission’s “Green Guides” concerning the making of environmental claims in marketing materials. Nevertheless, our failure or the failure of our suppliers, bottlers, distributors or third-party service providers to comply with federal, state, provincial or local laws, rules or regulations could subject us to potential governmental enforcement action for violation of such regulations, which could result in warning letters, fines, product recalls or seizures, civil or criminal penalties and/or temporary or permanent injunctions, each of which could materially harm our business, financial condition and results of operations. In addition, our failure, or even our perceived failure, to comply with applicable laws, rules or regulations could cause retailers and others to determine not to do business with us or reduce the amount of business they do with us.


There can be no assurance that we will comply with all applicable laws and regulations to which we and our products are subject. If we fail to comply, we may be subject to civil remedies, including fines, injunctions, recalls or seizures, as well as potential criminal sanctions, which could have a material adverse effect on our business, results of operations and reputation.


Litigation or legal proceedings could expose us to significant liabilities, including product liability claims, occupy a significant amount of our management’s time and attention and damage our reputation.


We are from time to time party to various litigation claims and legal proceedings. We evaluate these claims and proceedings to assess the likelihood of unfavorable outcomes and estimate, if possible, the amount of potential losses. If our products are not properly manufactured or designed, personal injuries or property damage could result, which could subject us to claims for damages. The costs associated with defending product liability and other claims, and the payment of damages, could be substantial. Our reputation could also be adversely affected by such claims, whether or not successful.

We are currently party to various legal and other proceedings. See Item 3, Legal Proceedings. These matters may involve substantial expense to us and occupy a significant amount of our management’s time and attention, which could have a material adverse impact on our financial position and our results of operations. In addition, there could be an increase in the scope of these matters and there could be additional lawsuits, claims, proceedings or investigations in the future. We can provide no assurances as to the outcome of any litigation.


We may establish reserves as appropriate based upon assessments and estimates in accordance with our accounting policies in accordance with U.S. GAAP. We base our assessments, estimates and disclosures on the information available to us at the time and rely on legal and management judgment. Actual outcomes or losses may differ materially from assessments and estimates. Actual settlements, judgments or resolutions of these claims or proceedings may negatively affect our business and financial performance. A successful claim against us that is not covered by insurance or is in excess of our available insurance limits could require us to make significant payments of damages and could materially adversely affect our financial condition, results of operations and cash flows.

Our inability to protect our intellectual property, or our involvement in damaging and disruptive intellectual property litigation, could adversely affect our business, results of operations and financial condition or result in the loss of use of products or services.


We have filed certain patent applications and trademark registration applications and intend to seek additional patents, to develop additional trademarks and seek federal registrations for such trademarks and to develop other intellectual property. We consider our Primo name and related trademarks and our other intellectual property to be valuable to our business, including the establishment of a national branded bottled water exchange program. We rely on a combination of patent, copyright, trademark and trade secret laws and other arrangements to protect our proprietary rights and could incur substantial expense to enforce our rights under such laws. A number of other companies, however, use trademarks similar or identical to the Primo® mark to identify their products, and we may not be able to stop these other companies from using such trademarks.

The trade name and trademarks “Glacier Water” and “Glacier Water & Penguin Design” used by Glacier contain the word “Glacier,” which is commonly used and has been registered in connection with other marks and designs by a number of other entities for water and related services. The mark “Glacier Water,” by itself, is considered by the United States Patent and Trademark Office to be generic in relation to water and related services. We believe that no party can claim exclusive rights to “Glacier Water,” and we may only claim rights to stylized forms of the mark or the mark with design elements. We can, however, give no assurance that other entities might now assert superior or exclusive rights to the marks and seek to obtain damages from the injunctive relief against us. Therefore, there can be no assurance that our use of the trade name and trademarks “Glacier Water” and “Glacier Water & Penguin Design” will not violate the proprietary rights of others, which could result in a material adverse effect on us.

The requirement to change any of our trademarks, service marks or trade names could entail significant expense and result in the loss of any goodwill associated with that trademark, service mark or trade name. While we have filed, and intend to file in the future, patent applications, where appropriate, and to pursue such applications with the patent authorities, we cannot be sure that patents will be issued on such applications or that any issued patents will not be successfully contested by third parties. Also, since issuance of a patent does not prevent other companies from using alternative, non-infringing technology or designs, we cannot be sure that any issued patents, or patents that may be issued to others and licensed to us, will provide significant or any commercial protection, especially as new competitors enter the market.


In addition to patent protection, we also rely on trade secrets and other non-patented proprietary information relating to our product development, business processes and operating activities. We seek to protect this information through appropriate efforts to maintain its secrecy, including confidentiality agreements. We cannot be sure that these efforts will be successful or that confidentiality agreements will not be breached. We also cannot be sure that we would have adequate remedies for any breach of such agreements or other misappropriation of our trade secrets, or that our trade secrets and proprietary know-how will not otherwise become known or be independently discovered by others. Our failure to successfully develop intellectual property, or to successfully obtain, maintain and enforce patents, trademarks and other intellectual property, could affect our ability to distinguish our products and services from those of our competitors and could cause our sales to suffer.

Where necessary, we may initiate litigation to enforce our patent or other intellectual property rights. Any such litigation may require us to spend a substantial amount of time and money and could distract management from its day-to-day operations.Moreover, there is no assurance that we will be successful in any such litigation or that such litigation will not result in successful counterclaims or challenges to the validity of our intellectual property rights.


Our business and our ability to provide products and services may be impaired by claims that we infringe the intellectual property rights of others. Vigorous protection and pursuit of intellectual property rights characterize the consumer products industry. These traits can result in significant, protracted and materially expensive litigation. In addition, parties making infringement and other claims may be able to obtain injunctive or other equitable relief that could effectively block our ability to provide our products, services or utilize our business methods and could cause us to pay substantial damages. In the event of a successful claim of infringement, we may need to obtain one or more licenses from third parties, which may not be available at a reasonable cost, or at all. It is possible that our intellectual property rights may not be valid or that we may infringe existing or future proprietary rights of others. Any successful infringement claims could subject us to significant liabilities, require us to seek licenses on unfavorable terms, prevent us from manufacturing or selling products, providing services and utilizing business methods and require us to redesign or, in the case of trademark claims, re-brand our Company, products or services, any of which could have a material adverse effect on our business, results of operations or financial condition.

The three- and five-gallon polycarbonate plastic bottles that we use to bottle our water and sell in connection with our exchange business, other than those distributed and sold in California, contain bisphenol A (“BPA”), a chemical that can possibly have adverse health effects on consumers, particularly young children.   Any significant change in state, provincial or federal legislation, government regulation or perception by our customers of polycarbonate plastic in food and beverage products could adversely affect our operations and financial results.


Our three- and five-gallon polycarbonate plastic bottles, other than those distributed and sold in California, contain BPA. The use of BPA in food packaging materials has been subject to safety assessments by several international, federal and state authorities. Pursuant toThe FDA’s most recent statement on the March 30, 2012 FDA ruling, “theuse of BPA in Food and Drug Administration’sContact Applications on the FDA’s website from February 2016 states that “FDA’s current perspective, based on its most recent safety assessment, is that BPA is safe at the current levels occurring in food. Based on FDA’s ongoing safety review of scientific evidence, at this time does not suggest that the very low levels of human exposureavailable information continues to BPA through the diet are unsafe.  The most appropriate course of action at this time is to continue scientific study and review of all new evidence regardingsupport the safety of BPA.BPA for the currently approved uses in food containers and packaging.” In the fall of 2014, FDA experts from across the agency, specializing in toxicology, analytical chemistry, endocrinology, epidemiology, and other fields, completed a four-year review of more than 300 scientific studies. The FDA review did not find any information in the evaluated studies to prompt a revision of FDA’s safety assessment of BPA in food packaging at the time of the review.


Health Canada's Food Directorate has concluded that the current dietary exposure to BPA through food packaging uses is not expected to pose a health risk to the general population, including newborns and infants.  However, due to the uncertainty raised in some animal studies relating to the potential effects of low levels of BPA, the Government of Canada is taking action to enhance the protection of infants and young children. It is therefore recommended that the general principle of ALARA (as low as reasonably achievable) be applied to continue efforts on limiting BPA exposure from food packaging applications to infants and newborns, specifically from pre-packaged infant formula products as a sole source food and baby bottles, for this sensitive segment of the population.


Media reports and the FDA report have prompted concern in our marketplace among existing and potential customers.  It is possible that developments surrounding this issue could lead to adverse effects on our business. Such developments could include:


·

increased publicity that changes public or regulatory perception regarding packaging that uses BPA, so that significant numbers of consumers stop purchasing products that are packaged in polycarbonate plastic or certain of our key retailers elect to cease offering products packaged in polycarbonate plastic;

·

the emergence of new scientific evidence that suggests that the low doses of BPA to which consumers may be exposed when using polycarbonate plastic is unsafe;

·

interpretations of existing evidence by the FDA or other regulatory agencies that lead to prohibitions on the use of polycarbonate plastic as packaging for consumable products; and

·

the listing of BPA by California’s Office of Environmental Health Hazard Assessment on the state’s Proposition 65 list, which would require us to label our products with information about BPA content and could obligate us to evaluate the levels of exposure to BPA associated with the use of our products; and
·

the inability of sellers of consumable products to find an adequate supply of alternative packaging if polycarbonate plastic containing BPA becomes an undesirable or prohibited packaging material.

In addition, federal, state, provincial and local governmental authorities have and continue to introduce, and in certain states and provinces enact proposals intended to restrict or ban the use of BPA in food and beverage packaging materials.


If any of these events were to occur, our sales and operating results could be materially adversely affected.

Legislative and executive action in state and local governments enacting local taxes on bottled water to include multi-gallon bottled water could adversely affect our business and financial results.


Regulations have been enacted or proposed in some localities where we operate to enact local taxes on bottled water. These actions are purportedly designed to discourage the use of bottled water due in large part to concerns about the environmental effects of producing and discarding large numbers of plastic bottles. While we have not to date directly experienced any adverse effects from these concerns, and we believe that our products are sufficiently different from those affected by recent enactments, there is no assurance that our products will not be subject to futuretofuture legislative and executive action by state and local governments, which could have a material adverse effect on our business, results of operations or financial condition.


Changes in taxation requirements could affect our financial results.


We are subject to income tax in the numerous jurisdictions in which we generate net sales. In addition, our water dispensers we sell are subject to certain import duties and sales taxes in certain jurisdictions in which we operate. Increases in income and other tax rates could reduce our after-tax income from affected jurisdictions, while increases in indirect taxes could affect our products’ and services’ affordability and therefore reduce demand for our products.

Federal tax reform could materially affect us.

Comprehensive U.S. tax reform has been stated to be a priority of the new U.S. Congress and presidential administration.  Among the proposals included in such comprehensive tax reform are tariffs on goods imported into the United States and a border adjustment tax that could tax imports of products and services.


services from foreign countries.  The application of tariffs or a border adjustment tax could be complex, and the manner in which any part of a broader comprehensive tax reform would be implemented and enforced is uncertain.  While the final changes in tax laws and related regulations are not known at this time, any changes that add a cost to imported products or services or limits a tax deductible expense could have a material effect on our costs and net income, and any increase in the cost of our goods imported into the United States could adversely impact our competitiveness.

Our ability to use net operating loss carryforwards in the United States may be limited.


As of December 31, 2014,2016, we had net operating losses of approximately $134.1$222.7 million for federal income tax purposes, which expire at various dates through 2034.2036. To the extent available and not otherwise utilized, we intend to use any net operating loss carryforwards to reduce the U.S. corporate income tax liability associated with our operations. Section 382 of the Internal Revenue Code of 1986, as amended, generally imposes an annual limitation on the amount of net operating loss carryforwards that may be used to offset taxable income when a corporation has undergone certain changes in stock ownership. Our ability to utilize net operating loss carryforwards may be limited, under this section or otherwise, in the future. To the extent our use of net operating loss carryforwards is significantly limited, our income could be subject to U.S. corporate income tax earlier and in amounts greater than it would if we were able to use net operating loss carryforwards, which could result in lower profits and reduced cash flows.

Risks Relating to Our Common Stock


The value of our common stock could be volatile.


The overall market and the price of our common stock may fluctuate greatly. Shares of our common stock were sold in our November 2010 initial public offering at a price of $12.00 per share, and, as of March 6, 2015,10, 2017, our common stock has subsequently traded as high as $16.45 and as low as $0.69 per share. An active, liquid and orderly market for our common stock may not be sustained, which could depress the trading price of our common stock. The trading price of our common stock may be significantly affected by various factors, including:


·quarterly fluctuations in our operating results;
·including quarterly fluctuations in our operating results, changes in investors’ and analysts’ perception of the business risks and conditions of our business;
·our ability to meet the earnings estimates and other performance expectations of financial analysts or investors;
·unfavorable commentary or downgrades of our stock by equity research analysts; and
·general economic or political conditions.
the business risks and conditions of our business, issuance of additional shares in connections with strategic transactions or acquisitions we may make, our ability to meet the earnings estimates and other performance expectations of financial analysts or investors, unfavorable commentary or downgrades of our stock by equity research analysts, and general economic or political conditions.

Future sales of our common stock, or the perception in the public markets that these sales may occur, may depress our stock price.


The market price of our common stock could decline as a result of sales of shares of our common stock in the market or the perception that these sales could occur. These sales, or the possibility that these sales may occur, also might make it more difficult for us to sell equity securities in the future at a time and at a price that we deem appropriate.


Additionally, we have filed a “shelf” registration statement with the SEC pursuant to which we may sell common stock, preferred stock, debt securities, warrants, rights and units at any time in one or more offerings up to a total public offering price of $75.0 million. The registration statement was declared effective by the SEC on December 10, 2014. The offer or sale of all or a portion of the above described securities may have an adverse effect on the market price of our common stock.


Concentration of ownership among our existing executive officers, directors and their affiliates may prevent new investors from influencing significant corporate decisions.


As of March 6, 2015,10, 2017, our executive officers, directors and their affiliates beneficially own, in the aggregate, approximately 17% 14.5% of our outstanding shares of common stock. In particular, Billy D. Prim, our Chairman and Chief Executive Officer, beneficially owns approximately 11% 9.0% of our outstanding shares of common stock as of March 6, 2015.10, 2017. As a result, these stockholders will be able to exercise a significant level of control over all matters requiring stockholder approval, including the election of directors, amendment of our certificate of incorporation and approval of significant corporate transactions. This control could have the effect of delaying or preventing a change of control of our Company or changes in management and will make the approval of certain transactions difficult or impossible without the support of these stockholders.


If securities or industry analysts do not publish research or publish inaccurate or unfavorable research about our business, our stock price and trading volume could decline.


The trading market for our common stock depends in part on the research and reports that securities or industry analysts publish about us or our business. We currently have research coverage by four securities and industry analysts. If one or more of the analysts who covers us downgrades our stock or publishes inaccurate or unfavorable research about our business, our stock price would likely decline. If one or more of these analysts ceases coverage of us or fails to publish reports on us regularly, demand for our stock could decrease, which could cause our stock price and trading volume to decline.

Anti-takeover provisions in our charter documents and Delaware law might discourage or delay acquisition attempts for us that you might consider favorable.


Our amended and restated certificate of incorporation and amended and restated bylaws contain provisions that may make the acquisition of Primo more difficult without the approval of our Board of Directors. These provisions:


·

authorize the issuance of undesignated preferred stock, the terms of which may be established and the shares of which may be issued without stockholder approval, and which may include super voting, special approval, dividend, or other rights or preferences superior to the rights of the holders of common stock;

·

eliminate the ability of our stockholders to act by written consent in most circumstances;

·

eliminate the ability of our stockholders to remove a member of our Board of Directors without cause;

·

eliminate the ability of our stockholders to call a special meeting of the stockholders;

·

establish advance notice requirements for nominations for elections to our Board of Directors or for proposing matters that can be acted upon by stockholders at stockholder meetings;

·

provide that the Board of Directors is expressly authorized to make, alter or repeal our amended and restated bylaws; and

·

establish a classified board of directors the members of which serve staggered three-year terms.

As a Delaware corporation, we are also subject to provisions of Delaware law, including Section 203 of the Delaware General Corporation Law, which prevents some stockholders holding more than 15% of our outstanding common stock from engaging in certain business combinations without approval of the holders of substantially all of our outstanding common stock.


These anti-takeover provisions and other provisions under Delaware law could discourage, delay or prevent a transaction involving a change in control of our Company, including actions that our stockholders may deem advantageous, or negatively affect the trading price of our common stock. These provisions could also discourage proxy contests and make it more difficult for you and other stockholders to elect directors of your choosing and to cause us to take other corporate actions you desire.


Failure to maintain effective internal controls in accordance with Section 404 of the Sarbanes-Oxley Act could result in a restatement of our financial statements, cause investors to lose confidence in our financial statements and our company and have a material adverse effect on our business and stock price.


Effective internal controls are necessary for us to provide reliable financial reports and to operate successfully as a publicly traded company. As a public company, we are required to document and test our internal control procedures in order to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, or Section 404, which requires annual management assessments of the effectiveness of our internal controls over financial reporting.


Testing

Ensuring that Primo has adequate internal financial and maintaining internalaccounting controls can divert our management's attention from other mattersand procedures in place to produce accurate financial statements on a timely basis is a costly and time-consuming effort that are importantneeds to our business.be reevaluated frequently. We may not be able to conclude on an ongoing basis that we have effective internal controls over financial reporting in accordance with Section 404 or our independent registered public accounting firm may not be able or willing to issue an unqualified report if we conclude that our internal controls over financial reporting are not effective. If we are unable to conclude that we have effective internal controls over financial reporting or our independent registered public accounting firm is unable to provide us with an unqualified report as required by Section 404, investors could lose confidence in our reported financial information and our company, which could result in a decline in the market price of our common stock, and cause us to fail to meet our reporting obligations in the future, which in turn could impact our ability to raise additional financing if needed in the future.


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Table of Contents
Risks Relating

In addition, prior to the Acquisition, Glacier had not historically evaluated and developed its internal controls and procedures in compliance with Section 404, and its internal controls and procedures were not fully compliance with Section 404 at the time of the Acquisition. Implementing appropriate changes to our internal controls following the Acquisition may take a significant period of time to complete, may distract directors, officers and employees, and may entail substantial costs in order to modify existing accounting systems. Further, we may encounter difficulties assimilating or integrating the internal controls, disclosure controls and information technology infrastructure of the Company and Glacier. Our Indebtedness


Restrictive covenantsefforts to assimilate and integrate our internal controls with Glacier’s internal controls may not be effective in maintaining the adequacy of internal controls, and any failure to maintain that adequacy, or consequent inability to produce accurate financial statements on a timely basis, could increase our Revolving Credit Facilityoperating costs and Term Notes restrict or prohibitcould materially impair our ability to engage in or enter into a variety of transactions, which could adversely restrictoperate our financial and operating flexibility and subject us to other risks.

At December 31, 2014, we had a $15.0 million revolving credit facility (the “Revolving Credit Facility”) and $20.0 million of term notes (the “Term Notes”) with The Prudential Insurance Company of America and PICA Hartford Life Insurance Comfort Trust.  Our Revolving Credit Facility and Term Notes contain various restrictive covenants that limit our and our subsidiaries’ ability to take certain actions.business. In particular, these agreements limit our and our subsidiaries’ ability to, among other things:

·incur additional indebtedness or otherwise guarantee the obligations of other persons;
·make restricted payments (including paying dividends on, redeeming or repurchasing capital stock);
·make certain expenditures, investments or acquisitions;
·create liens on our assets to secure debt;
·make certain prepayments without penalties;
·engage in certain types of transactions with affiliates;
·apply the proceeds of certain debt and equity financing transactions at our discretion;
·engage in sale-and-leaseback or similar transactions;
·transfer or sell assets, merge, liquidate or wind-up; and
·change the general nature of our line of business.
Any or all of these covenants could have a material adverse effect on our business by limiting our ability to take advantage of financing, merger and acquisition or other corporate opportunities and to fund our operations.  Any future debt could also contain financial and other covenants more restrictive than those to be imposed under our Revolving Credit Facility and Term Notes.

A breach of a covenant or other provision in any debt instrument governing our current or future indebtedness could result in a default under that instrument and, due to customary cross-default and cross-acceleration provisions, could result in a default under any other debt instrument that we may have.  If the lenders under our indebtedness were to so accelerate the payment of the indebtedness, we cannot assure youaddition, investors’ perceptions that our assetsinternal controls are inadequate or cash flow would be sufficient to repay in full our outstanding indebtedness, in which event we likely would seek reorganization or protection under bankruptcy or other, similar laws.

We may be unable to generate sufficient cash flow to service our debt obligations. In addition, our inability to generate sufficient cash flows to support operations and other activities without debt financing could prevent future growth and success.

Our ability to generate cash, make scheduled payments or refinance our obligations depends on our successful financial and operating performance.  Our financial and operating performance, cash flow and capital resources depend upon prevailing economic conditions and various financial, business and other factors, many of which are beyond our control.  If our cash flow and capital resources are insufficient to fund our debt service obligations, we may be forced to reduce or delay capital expenditures, sell material assets or operations, obtain additional capital or restructure our debt, any or all of which could have a material adverse effect on our business, financial condition and results of operations.  In addition, we cannot assure you that we would be able to take any of these actions on terms acceptable to us, or at all, that these actions would enable us to continue to satisfy our capital requirements or that these actions would be permitted under the terms of our various debt agreements.

If we are unable to generate sufficient cash flows to support capital expansion, business acquisition plans and general operating activities, and are unable obtainproduce accurate financial statements following the necessary funding for these items through debt financing, our business could be negatively affected and weAcquisition may be unable to expand into existing and new markets.  Our ability to generate cash flows is dependent in part upon obtaining necessary financing at favorable interest rates. Interest rate fluctuations and other capital market conditions may prevent us from doing so.

Global capital and credit market issues could negativelyadversely affect our liquidity, increase our costs of borrowing and disrupt the operations of our suppliers, bottlers, distributors and customers.
stock price.


The global capital and credit markets have experienced increased volatility and disruption in recent years, making it more difficult for companies to access those markets.  There can be no assurance that continued or increased volatility and disruption in the capital and credit markets will not impair our liquidity or increase our costs of borrowing.  Our business could also be negatively impacted if our suppliers, bottlers, distributors or retail customers experience disruptions resulting from tighter capital and credit markets or a slowdown in the general economy.
 
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Item 1B.
Unresolved Staff Comments

Item1B. Unresolved Staff Comments

None.


Item 2.
Properties

Item2. Properties

Our corporate headquarters, including our principal administrative, marketing, sales, technical support and research and development facilities, are located in Winston-Salem, North Carolina where we lease approximately 15,75020,316 square feet under an agreement that expires on December 31, 2015.


2017. Glacier corporate offices are located in Vista, California where they lease approximately 46,000 square feet of executive offices and warehouse space under an agreement that expires on December 31, 2020.

We believe that our current facilities are suitable and adequate to meet our current needs, and that suitable additional or substitute space will be available as needed to accommodate expansion of our operations.


Item 3.
Legal Proceedings

Item3. Legal Proceedings

From time to time, we are involved in various claims and legal actions that arise in the normal course of business. Management believes that the outcome of such legal actions will not have a significant adverse effect on our financial position, results of operations or cash flows.


Florida Concentrates Suit

On October 16, 2012, Primo was served with

Omnifrio Single-Serve Beverage Business

Deferred purchase price payments totaling $1,901 and $15 were included within accrued expenses and other current liabilities on the Summonsconsolidated balance sheets as of December 31, 2016 and Complaint in a suit filed in2015, respectively. Deferred purchase price payments totaling $0 and $1,942 were included within other long-term liabilities on the Florida state courts on September 26, 2012.  Plaintiffs inconsolidated balance sheets as of December 31, 2016 and 2015, respectively. These payments were related to the suit are Florida Concentrates International,April 11, 2011 acquisition of certain intellectual property and other assets from the seller, Omnifrio Beverage Company LLC (a Florida limited liability company), Florida Sparkling DS, LLC (a Florida limited liability company), and Didier Hardy (a Florida resident and apparently the principal(“Omnifrio”). The recorded amount represents our best estimate of the LLC plaintiffs).  Also named as defendants are Susan and Scott Ballantyne (allegedloss expected to be Florida residents) and SDS-IC.  The suit was filed in the Circuit Court for the Twentieth Judicial District (Collier County, Florida).  Plaintiffs' allegations include breach of contract, misappropriation of trade secrets and certain additional claims and plaintiffs seek monetary damages.  We filed a motion to dismiss all claims, which was granted in part and denied in part on June 21, 2013.  Plaintiffs filed an amended complaint on July 10, 2013 to which we responded on August 28, 2013.  We do not believe that the suit has any merit whatsoever, and plan to vigorously contest and defend against it.


incurred.

Prism Arbitration


On August 5, 2014, Primo Distribution, LLC (also known as Prism Distribution) initiated an arbitration proceeding against us, claiming less than $1.0 million in damages for alleged breach of contract.  The arbitration was filed with the American Arbitration Association (the “AAA”), and was amended on December 19, 2014 to include additional claims for conversion, unfair and deceptive trade practices, fraud, and unjust enrichment.  Damages claimed remain less than $1.0 million.  The Company has filed a Motion for Partial Summary Judgment. We do not believe that the claim has any merit and plan to vigorously contest and defend against it.


No accrual has been made for this claim at December 31, 2016 as we do not currently believe that any losses are probable.

Texas Regional Operator Litigation


Litigation/Arbitration

On August 8, 2014, a lawsuit was commenced against us by our regional operators in the State of Texas, Artesia Springs, LLC, HOD Enterprises, L.P., and BBB Water, Inc. (the “ROs”). in the State of Texas. DS Services is also named as a defendant in the suit.lawsuit. The suitlawsuit was filed in the 166th Judicial District Court of Bexar County, Texas, and was served upon us on August 25, 2014. We removed the suitlawsuit to the United States District Court for the Western District of Texas on September 5, 2014. The claims alleged against us in the suitlawsuit are breach of contract, conspiracy and fraud, and the ROs seek unspecified monetary damages as well as injunctive relief. We do not believe that the claim has any merit and plan to vigorously contest and defend against it.  We responded to the complaint on September 24, 2014 by filing a motion to dismiss, to compel alternative dispute resolution, and to stay proceedings.  On January 13, 2015, the Magistrate Judge to whom the case was assigned issued a decision recommending dismissal of the suit and enforcement of the alternative dispute resolution provisions of the ROs’ contracts. On January 31, 2015, the District Judge entered an Order endorsing the Magistrate Judge's recommended decision and dismissed the case without prejudice. The District Judgeprejudice and indicated that to pursue their claims, the plaintiffs would have to proceed with alternative dispute resolution in North Carolina as provided in their contracts.

 
2932

Item 4.
Mine Safety Disclosures

On April 10, 2015, the ROs initiated an arbitration proceeding with the AAA. The claims asserted are essentially the same as the ones made in their lawsuit described above. The ROs most recently re-filed their consolidated claims in the arbitration proceeding on September 15, 2015, and we filed counterclaims against Artesia Springs, LLC and HOD Enterprises, L.P. on October 20, 2015. We resolved the claims asserted by BBB Water, Inc. as of December 31, 2015, and BBB Water, Inc. is no longer a party to the arbitration proceedings. The arbitrators permitted Artesia Springs and HOD Enterprises to add a claim for unfair and deceptive trade practices by Order entered July 18, 2016. We do not believe that the ROs’ claims have any merit and are vigorously contesting and defending against them. No accrual has been made for this claim at December 31, 2016 as we do not currently believe that any loss which may result can be reasonably estimated.

Item4. Mine Safety Disclosures

Not applicable.


PART II


Item 5.
Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Item5. Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

The principal United States market in which our common stock is listed and traded is the Nasdaq Global Market under the symbol “PRMW.”


The table below presents the high and low sales prices per share of our common stock as reported on the Nasdaq Global Market for the periods indicated:


  High  Low 
Year Ended December 31, 2014   
Fourth Quarter $4.55  $3.60 
Third Quarter $5.00  $3.51 
Second Quarter $4.92  $3.81 
First Quarter $4.45  $2.61 
         
  High  Low 
Year Ended December 31, 2013     
Fourth Quarter $3.25  $2.17 
Third Quarter $2.96  $1.67 
Second Quarter $2.07  $1.05 
First Quarter $1.30  $0.98 

  

High

  

Low

 

Year Ended December 31, 2016

        

Fourth Quarter

 $14.99  $11.43 

Third Quarter

 $12.59  $11.13 

Second Quarter

 $12.37  $9.90 

First Quarter

 $10.20  $7.76 

  

High

  

Low

 

Year Ended December 31, 2015

        

Fourth Quarter

 $9.70  $7.16 

Third Quarter

 $7.75  $5.06 

Second Quarter

 $6.44  $4.97 

First Quarter

 $5.35  $3.90 

We have never paid or declared cash dividends on our common stock. We currently intend to retain any future earnings to finance the growth, development and expansion of our business. Accordingly, we do not expect to declare or pay any cash dividends on our common stock in the foreseeable future. Any future determination to pay dividends will be at the discretion of our Board of Directors and will depend upon various factors, including our results of operations, financial condition, capital requirements, investment opportunities and other factors that our Board of Directors deems relevant.


As of March 6, 2015,10, 2017, there were 5170 shareholders of record of our common stock.

 
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Performance Graph

The following Performance Graph compares the cumulative total stockholder return on our common stock between December 31, 2011 and December 31, 2016, with the cumulative total return of (i) the S&P Smallcap 600 Index and (ii) the S&P Foods and Packaging Index, over the same period. This graph assumes that $100 was invested in our common stock, the S&P Smallcap 600 Index and the S&P Foods and Packaging Index on December 31, 2011 and assumes the reinvestment of dividends, if any. We have not paid dividends on our common stock.

Item 6.
Selected Financial Data

Item6. Selected Financial Data

The following selected financial data should be read in conjunction with "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" and consolidated financial statements and notes thereto contained in "Item 8. Financial Statements and Supplementary Data" of this report.

  

Years ended December 31,

 
  

2016

  

2015

  

2014

  

2013

  

2012

 
  

(in thousands, except per share data)

 

Consolidated statements of operations data:

                    

Net sales

 $142,541  $126,951  $106,322  $91,209  $91,479 

Operating costs and expenses:

                    

Cost of sales

  100,184   92,476   78,452   68,367   70,081 

Selling, general and administrative expenses

  26,429   19,128   18,969   15,025   17,651 

Non-recurring and acquisition-related costs

  4,753   275   2,881   777   743 

Depreciation and amortization

  10,541   10,432   10,655   11,333   11,102 

Loss on disposal and impairment of property and equipment

  749   500   2,104   126   57 

Goodwill and other impairments

              82,013 

Total operating costs and expenses

  142,656   122,811   113,061   95,628   181,647 

(Loss) income from operations

  (115)  4,140   (6,739)  (4,419)  (90,168)

Interest expense, net

  6,023   1,987   6,325   4,425   4,043 

Change in fair value of warrant liability

  (240)            

(Loss) income from continuing operations

  (5,898)  2,153   (13,064)  (8,844)  (94,211)

Loss from discontinued operations

  (48)  (296)  (403)  (1,862)  (17,779)

Net (loss) income

 $(5,946) $1,857  $(13,467) $(10,706) $(111,029)
                     

Basic (loss) earnings per common share:

                    

(Loss) income from continuing operations

 $(0.21) $0.08  $(0.54) $(0.37) $(3.93)

Loss from discontinued operations

  (0.00)  (0.01)  (0.01)  (0.08)  (0.75)

Net (loss) income

 $(0.21) $0.07  $(0.55) $(0.45) $(4.68)
                     

Diluted (loss) earnings per common share:

                    

(Loss) income from continuing operations

 $(0.21) $0.08  $(0.54) $(0.37) $(3.93)

Loss from discontinued operations

  (0.00)  (0.01)  (0.01)  (0.08)  (0.75)

Net (loss) income

 $(0.21) $0.07  $(0.55) $(0.45) $(4.68)
                     

Weighted average shares used in computing (loss) earnings per share:

                    

Basic

  28,456   25,190   24,339   23,935   23,725 

Diluted

  28,456   27,001   24,339   23,935   23,725 

  

As of December 31,

 
  

2016

  

2015

  

2014

  

2013

  

2012

 

Consolidated balance sheet data:

                    

Cash and cash equivalents

 $15,586  $1,826  $495  $394  $234 

Total assets

  391,385   64,487   65,748   70,971   81,775 

Current portion of long-term debt and capital leases

  2,183   172   106   16   15 

Long-term debt and capital leases, net of current portion and debt issuance costs

  270,264   19,903   24,210   22,654   21,251 

Deferred tax liability, net

  13,607             

Warrant liability

  8,180             

Other long-term liabilities

  2,069   2,535   2,316   2,330   352 

  Years ended December 31, 
  2014  2013  2012  2011  2010 
  (in thousands, except per share data) 
Consolidated statements of operations data:          
Net sales $106,322  $91,209  $91,479  $83,062  $44,607 
Operating costs and expenses:                    
Cost of sales  78,452   68,367   70,081   63,201   34,213 
Selling, general and administrative expenses  18,969   15,025   17,651   18,081   12,510 
Non-recurring costs  2,881   777   743   2,091   2,491 
Depreciation and amortization  10,655   11,333   11,102   8,863   4,759 
Loss on disposal and impairment of property and equipment  2,104   126   57   125   111 
Goodwill and other impairments        82,013       
Total operating costs and expenses  113,061   95,628   181,647   92,361   54,084 
Loss from operations  (6,739)  (4,419)  (90,168)  (9,299)  (9,477)
Interest expense  6,325   4,425   4,043   1,690   3,416 
Loss from continuing operations before income taxes  (13,064)  (8,844)  (94,211)  (10,989)  (12,893)
Income tax (benefit) provision        (961)  961    
Loss from continuing operations  (13,064)  (8,844)  (93,250)  (11,950)  (12,893)
Loss from discontinued operations  (403)  (1,862)  (17,779)  (2,429)   
Net loss  (13,467)  (10,706)  (111,029)  (14,379)  (12,893)
                     
Preferred dividends, beneficial conversion and warrant modification charges              9,831 
Net loss attributable to common shareholders $(13,467) $(10,706) $(111,029) $(14,379) $(22,724)
                     
Basic and diluted loss per common share:                    
Loss from continuing operations attributable to common shareholders $(0.54) $(0.37) $(3.93) $(0.55) $(5.81)
Loss from discontinued operations attributable to common shareholders  (0.01)  (0.08)  (0.75)  (0.11)   
Net loss attributable to common shareholders $(0.55) $(0.45) $(4.68) $(0.66) $(5.81)
                     
Basic and diluted weighted average common shares outstanding  24,339   23,935   23,725   21,652   3,910 
                     
  As of December 31, 
   2014   2013   2012   2011   2010 
Consolidated balance sheet data:                    
Cash $495  $394  $234  $751  $443 
Total assets  65,748   70,971   81,775   184,449   139,611 
Current portion of capital leases, notes payable and long-term debt  106   16   15   14,514   11 
Long-term debt, capital leases and notes payable, net of current portion  24,210   22,654   21,251   44   17,945 
Other long-term obligations  2,316   2,330   352   4,710   748 
 
3135

Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 

The following discussion of our financial condition and results of operations should be read in conjunction with the consolidated financial statements and notes thereto included elsewhere in this report.


Overview


Primo Water Corporation (together with its consolidated subsidiaries, “Primo,” “we,” “our,” “us”“us,” or “the Company”) is aNorth America’s leading single source provider of multi-gallon purified bottled water, self-service refill water and water dispensers sold through major retailers in the United States and Canada.  We believe the market for purified water is growingcontinues to grow due to evolving taste preferences, perceived health benefits and concerns regarding the quality of municipal tap water. Our products provide an environmentally friendly, economical, convenient and healthy solution for consuming purified and filtered water.  We are a Delaware corporation that was founded in 2004 and is headquartered in Winston-Salem, North Carolina.


On December 12, 2016, we completed the acquisition by merger (the “Acquisition”) of Glacier Water Services, Inc. (“Glacier”), the leading provider of high-quality drinking water dispensed to consumers through self-service water machines located at supermarkets and other retail locations. The acquisition was consummated pursuant to the terms of the Agreement and Plan of Merger (the “Merger Agreement”), dated October 9, 2016. Aggregate consideration was approximately $200.2 million consisting of cash, Primo common stock and warrants, plus the assumption of approximately $78.8 million of debt, net of cash. The Acquisition diversifies retailer concentration and offers cross-selling opportunities, while creating operational and shared service synergies. We financed the transaction through a combination of cash-on-hand and borrowings under the $196.0 million Credit Agreement with Goldman Sachs Bank USA (the “Goldman Credit Facility”).

Our business is designed to generate recurring demand for our purified bottled water or self-serveself-service filtered drinking water through the sale of innovative water dispensers. This business strategy is commonly referred to as “razor-razorblade” because the initial sale of a product creates a base of users who frequently purchase complementary consumable products. We believe dispenser owners consume an average of 35 multi-gallon bottles of water annually. Once our bottled water is consumed using a water dispenser, empty bottles are exchanged at our recycling center displays, which provide a recycling ticket that offers a discount toward the purchase of a new bottle of Primo purified water (“Exchange”) or they are refilled at a self-serveself-service filtered drinking water location (“Refill”). Each of our multi-gallon Exchange water bottles can be sanitized and reused up to 40 times before being taken out of use, crushed and recycled, substantially reducing landfill waste compared to consumption of equivalent volumes of single-serve bottled water. As of December 31, 2014,2016, our products and services were offered in each of the contiguous United States and in Canada at approximately 24,600over 46,000 combined retail locations, including Lowe’s Home Improvement, Walmart, The Home Depot, Kmart, Meijer, Kroger, Food Lion, H-E-B Grocery, Sobeys, Circle K, Family Dollar, Walgreens, Albertsons, Publix, and Walgreens.


CVS. We believe the market for purified water continues to grow due to evolving taste preferences, perceived health benefits and concerns regarding the quality of municipal tap water. Our products provide an environmentally friendly, economical, convenient and healthy solution for consuming purified and filtered water.

We provide major retailers throughout the United States and Canada with a single-vendor solutionssolution for Exchangeour two reporting segments, Primo Dispensers (“Dispensers”) and Refill services,Primo Water (“Water”), addressing a market demand that we believe was previously unmet. Our solutions are easy for retailers to implement, require minimal management supervision and store-based labor, and provide centralized billing and detailed performance reports. Our Exchange solution offers retailers attractive financial margins and the ability to optimize typically unused retail space with our displays.  Our Refill solution provides filtered water for consumer purchase through the installation of self-service vending displays at retail locations. The Refill business model eliminates the bottling and servicing of reverse osmosisdistribution infrastructure required to deliver traditional bottled water, filtration systemsthereby allowing us to provide filtered water at a value price. We believe the Acquisition will help us build out and expand our Refill operations in the back room of the retailer’s store location, which minimizes the usage of the customer’s retail space. The refill machine, which is typically accompanied by a sales display containing empty reusable bottles, is located within the retailer customer’s floor space.particular, given Glacier’s extensive Refill network. Additionally, due to the recurring nature of water consumption, retailers benefit from year-round customer traffic and highly predictable revenue.


Business Segments
 
36

Table of Contents

Business Segments

We have two operating segments and two reportable segments: Primo Water (“Water”) and Primo Dispensers (“Dispensers”).


��

Our Water segment sales consist of our Exchange and Refill services,products, which are offered through retailers in each of the contiguous United States and Canada. Our Water servicesproducts are offered through point of purchase display racks or self-serveself-service filtered water displays and recycling centers that are prominently located at major retailers in space that is often underutilized.


Our Dispensers segment sells water dispensers that are designed to dispense Primo and other dispenser-compatible bottled water. Our Dispensers sales are primarily generated through major retailers in the U.S. retailers,and Canada, where we recognize revenues for the sale of the water dispensers when title is transferred. We support retail sell-through with domestic inventory. We design, market and arrange for certification and inspection of our water dispensers.

We evaluate the financial results of these segments focusing primarily on segment net sales and segment income (loss) from operations before depreciation and amortization (“segment income (loss) from operations”). We utilize segment net sales and segment income (loss) from operations because we believe they provide useful information for effectively allocating our resources between business segments, evaluating the health of our business segments based on metrics that management can actively influence and gauging our investments and our ability to service, incur or pay down debt.


Cost of sales for WaterExchange consists primarily of costs for bottling, distribution bottles and related packaging materialsbottles. Cost of sales for Refill consists primarily of costs associated with routine maintenance of reverse osmosis water filtration systems and filtered water displays, as well as costs associated with obtaining meter readings to determine water usage and collecting coins from our Exchange services and servicing and material costs for our Refill services.coin-operated vending machines. Cost of sales for Dispensers consists of contract manufacturing, freight and duties.


Selling, general and administrative expenses for Water and Dispensers consist primarily of personnel costs for sales, marketing, operations support and customer service, as well as other supporting costs for operating each segment.


Expenses not specifically related to operating segments are shown separately as Corporate. Corporate expenses are comprised mainly of compensation and other related expenses for corporate support, information systems and administration. Corporate expenses also include certain professional fees and expenses and compensation of our Board of Directors.


In this Management’s Discussion and Analysis of Financial Condition and Results of Operations, when we refer to “same-store unit growth” for our Water segment, we are comparing retail locations at which our servicesproducts have been available for at least 12 months at the beginning of the relevant period. In addition, “gross margin percentage” is defined as net sales less cost of sales, as a percentage of net sales.


Recent Developments

DS Services Agreement

On November 12, 2013, we entered into a strategic alliance agreement (the “DS Services Agreement”) with DS Services of America, Inc. (“DS Services”) pursuant to which DS Services has become our primary bottler and distributor and provider of exchange and supply services for the Exchange business in the United States.  Pursuant to the DS Services Agreement, we have also begun the transition of DS Services retail customers to Primo, which we expect to be completed by June 30, 2015.
 
3337

Results of Operations


The following table sets forth our results of operations:


  Years Ended December 31, 
  2014  2013 
Consolidated statements of operations data:    
Net sales $106,322  $91,209 
Operating costs and expenses:        
Cost of sales  78,452   68,367 
Selling, general and administrative expenses  18,969   15,025 
Non-recurring costs  2,881   777 
Depreciation and amortization  10,655   11,333 
Loss on disposal and impairment of property and equipment  2,104   126 
Total operating costs and expenses  113,061   95,628 
Loss from operations  (6,739)  (4,419)
Interest expense  6,325   4,425 
Loss from continuing operations  (13,064)  (8,844)
Loss from discontinued operations  (403)  (1,862)
Net loss $(13,467) $(10,706)

  

Years ended December 31,

 
  

2016

  

2015

  

2014

 
  

(in thousands)

 

Consolidated statements of operations data:

            

Net sales

 $142,541  $126,951  $106,322 

Operating costs and expenses:

            

Cost of sales

  100,184   92,476   78,452 

Selling, general and administrative expenses

  26,429   19,128   18,969 

Non-recurring and acquisition-related costs

  4,753   275   2,881 

Depreciation and amortization

  10,541   10,432   10,655 

Loss on disposal and impairment ofproperty and equipment

  749   500   2,104 

Total operating costs and expenses

  142,656   122,811   113,061 

(Loss) income from operations

  (115)  4,140   (6,739)

Interest expense, net

  6,023   1,987   6,325 

Change in fair value of warrant liability

  (240)      

(Loss) income from continuing operations

  (5,898)  2,153   (13,064)

Loss from discontinued operations

  (48)  (296)  (403)

Net (loss) income

 $(5,946) $1,857  $(13,467)

The following table sets forth our results of operations expressed as a percentage of net sales:

  

Years ended December 31,

 
  

2016

  

2015

  

2014

 

Consolidated statements of operations data:

            

Net sales

  100.0%  100.0%  100.0%

Operating costs and expenses:

            

Cost of sales

  70.3   72.8   73.8 

Selling, general and administrative expenses

  18.5   15.1   17.8 

Non-recurring and acquisition-related costs

  3.3   0.2   2.7 

Depreciation and amortization

  7.5   8.2   10.0 

Loss on disposal and impairment of property and equipment

  0.5   0.4   2.0 

Total operating costs and expenses

  100.1   96.7   106.3 

(Loss) income from operations

  (0.1)  3.3   (6.3)

Interest expense, net

  4.2   1.6   6.0 

Change in fair value of warrant liability

  (0.2)      

(Loss) income from continuing operations

  (4.1)  1.7   (12.3)

Loss from discontinued operations

  0.1   (0.2)  (0.4)

Net (loss) income

  (4.2)%  1.5%  (12.7)%


  Years Ended December 31, 
  2014  2013 
Consolidated statements of operations data:    
Net sales  100.0%  100.0%
Operating costs and expenses:        
Cost of sales  73.8   75.0 
Selling, general and administrative expenses  17.8   16.5 
Non-recurring costs  2.7   0.9 
Depreciation and amortization  10.0   12.4 
Loss on disposal and impairment of property and equipment  2.0   0.1 
Total operating costs and expenses  106.3   104.9 
Loss from operations  (6.3)  (4.8)
Interest expense  6.0   4.9 
Loss from continuing operations  (12.3)  (9.7)
Loss from discontinued operations  (0.4)  (2.0)
Net loss  (12.7)%  (11.7)%
3438

The following table sets forth our segment net sales and segment income (loss) from operations presented on a segment basis and reconciled to our consolidated loss from operations.


  Years Ended December 31, 
  2014  2013 
Segment net sales    
Water $71,360  $63,828 
Dispensers  34,962   27,381 
Total net sales $106,322  $91,209 
         
Income (loss) from operations        
Water $22,585  $17,717 
Dispensers  1,452   827 
Corporate  (15,136)  (10,727)
Non-recurring costs  (2,881)  (777)
Depreciation and amortization  (10,655)  (11,333)
Loss on disposal and impairment of property and equipment  (2,104)  (126)
  $(6,739) $(4,419)

  

Years ended December 31,

 
  

2016

  

2015

  

2014

 
  

(in thousands)

 

Segment net sales

            

Water

 $102,580  $89,623  $71,360 

Dispensers

  39,961   37,328   34,962 

Total net sales

 $142,541  $126,951  $106,322 
             

Segment income (loss) from operations

            

Water

 $35,102  $28,835  $22,585 

Dispensers

  3,097   1,851   1,452 

Corporate

  (22,271)  (15,339)  (15,136)

Non-recurring and acquisition-related costs

  (4,753)  (275)  (2,881)

Depreciation and amortization

  (10,541)  (10,432)  (10,655)

Loss on disposal and impairment of propertyand equipment

  (749)  (500)  (2,104)
  $(115) $4,140  $(6,739)

Year Ended December 31, 20142016 Compared to Year Ended December 31, 2013


2015

Net Sales. Net sales increased 16.6%12.3%, or $15.1$15.5 million, to $142.5 million for 2016 from $127.0 million for 2015. The change was due to increases in sales of $13.0 million and $2.5 million for Water and Dispensers, respectively.

Water. Water net sales increased 14.5% to $102.6 million, representing 72.0% of our total net sales for 2016 as compared to 70.6% for 2015. The increase was primarily due to the 8.9% increase in U.S. Exchange sales for 2016, attributable to same-store unit growth of approximately 9.4%, and the addition of retail exchange locations. Additionally, Refill net sales increased 28.6%, or $7.5 million, to $33.7 million for 2016 due to same-store unit growth, the addition of retail locations and growth in sales of empty bottles. Refill included $6.6 million in net sales, or 4.4 million five-gallon equivalents, attributable to the sales by the operations of Glacier subsequent to the Acquisition on December 12, 2016. Overall, five-gallon equivalent units for Water increased 18.7% to 41.5 million units compared to 34.9 million units for the prior year.   

Dispensers. Dispensers net sales increased 7.1% to $39.9 million, representing 28.0% of our total net sales for 2016 as compared to 29.4% for 2015.The increase in Dispensers net sales was primarily due to increased consumer demand, partially offset by sales price reductions on certain items and the timing of orders from major retailers compared to the prior year. Consumer demand, which we measure as the dispenser unit sales by our retail customers to consumers, was 611,000.Driven primarily by the increased consumer demand, our dispenser unit sales to retailers increased by 8.6% compared to 2015. The increase in sales units was greater than the increase in sales dollars primarily due to a shift in customer and item mix as well as sales price reductions on certain items.

Gross Margin Percentage.The overall gross margin percentage increased to 29.7% for 2016 from 27.2% for 2015due to improvements in both Water and Dispensers.

Water. Gross margin as a percentage of net sales for our Water segment increased to 37.1% for 2016 compared to 35.1% for 2015 due to improvements in Exchange. Gross margin as a percentage of net sales for Exchange improved to 31.7% for 2016 from 27.4% in 2015, due primarily to improved supply chain costs.Gross margin as a percentage of net sales for Refill declined to 47.6% for 2016 from 52.5% in 2015, due primarily to Glacier carrying a slightly lower gross margin than Primo. We expect the acquisition of Glacier to have a positive impact to total gross margins, but a slightly negative impact to Water segment gross margins in 2017 as we have a full-year impact of the Acquisition.

Dispensers. Gross margin as a percentage of net sales in our Dispensers segment increased to 10.6% for 2016 from 8.1% for 2015. The increase in gross margin percentage was primarily due to a favorable change in sales mix towards higher-margin products and improved supply chain costs.

Selling, General and Administrative Expenses (“SG&A”).SG&A increased to $26.4 million for 2016 from $19.1 million for 2015. As a percentage of net sales, SG&A increased to 18.5% for 2016 from 15.1% for 2015.The increase was driven by the $5.4 million increase in non-cash stock-based compensation expense, which was primarily related to the $6.5 million charge for performance-based awards granted under the Amended and Restated Primo Water Corporation Value Creation Plan (the “VCP”) that are contingent on achieving certain financial targets (see “Note 11- Stock-Based Compensation” in the Notes to Consolidated Financial Statements). Excluding the $6.5 million charge, SG&A expenses were 14.0% as a percentage of sales for 2016. We currently expect SG&A expense to increase as a result of our acquisition of Glacier, but to slightly decrease as a percentage of sales, excluding non-cash stock based compensation expense.

Non-Recurring and Acquisition-Related Costs.Non-recurring and acquisition-related costs were $4.8 million for 2016, compared to $0.3 million for 2015.The increase was primarily due to $4.0 million of transaction expenses, including fees payable to financial, accounting and legal advisors, associated with theAcquisition (see “Note 2 – Glacier Acquisition” in the Notes to Consolidated Financial Statements). Additionally,non-recurring and acquisition-related costs associated with the DS Services Agreement increased $0.5 million, driven primarily by legal expenses associated with litigation and arbitration proceedings against certain former regional operators (see “Note 12 – Commitments and Contingencies” in the Notes to Consolidated Financial Statements). We currently expect approximately $1.5 million of non-recurring expenses related to our integration of Glacier in 2017.

Depreciation and Amortization. Depreciation and amortization increased 1.0% to $10.5 million for 2016 from $10.4 million for 2015. We expect depreciation and amortization expense to increase substantially related to our acquisition of Glacier to an annual rate of approximately $26.0 million.

Loss on Disposal and Impairment of Property and Equipment. Loss on disposal and impairment of property and equipment was $0.7 million for 2016 compared to $0.5 million for 2015. 

Interest Expense.Interest expense increased to $6.0 million for 2016 from $2.0 million for 2015. The increase was primarily due to the refinancing of our credit facility, which resulted in a $2.8 million prepayment penalty and $0.3 million non-cash write-off of deferred loan costs and debt discount related to the prior senior revolving credit facility. The increase was also attributable to interest incurred related to the Goldman Credit Facility (see “Note 8 – Debt, Capital Leases and Notes Payable” in the Notes to Consolidated Financial Statements) and interest expense incurred related to the assumption of debt from the Glacier acquisition (see “Note 2 - Glacier Acquisition” in the Notes to Consolidated Financial Statements). We currently expect interest expense to increase substantially related to the Acquisition to approximately $20 million in 2017.

Discontinued Operations. Loss from discontinued operations was $0.1 million for 2016 compared to $0.3 million for 2015.The decrease was due to the winding-down of our discontinued operations.

Year Ended December 31, 2015 Compared to Year Ended December 31, 2014

Net Sales. Net sales increased 19.4%, or $20.7 million, to $127.0 million for 2015 from $106.3 million for the year ended December 31, 2014 from $91.2 million for the year ended December 31, 2013.2014. The increase was due to significant growth in both the Water and Dispensers segments.


Water.Water. Water net sales increased 11.8%25.6%, or $7.5$18.3 million, to $71.3$89.6 million, representing 67.1%70.6% of our total net sales for 2015 as compared to 67.1% for 2014. The increase was primarily due to a 20.3%44.0% increase in U.S. Exchange sales attributable to the addition of retail exchange locations and same-store unit growth of approximately 11.0% and the addition of retail exchange locations.9.4%. Overall, five-gallon equivalent units for Water increased 7.7%16.5% to 34.9 million units for 2015 from 30.0 million units for 2014 from 27.8 million units for 2013.2014. The increase in net sales was greater than the increase in five-gallon equivalent units primarily due to the higher-priced U.S. Exchange business providing a larger portion of the total units compared to the prior year, partially offset by the negative impact of the stronger U.S. dollar on Canadian sales.year.


Dispensers. Dispensers net sales increased 27.7%6.8% to $35.0$37.4 million, representing 32.9%29.4% of our total net sales for 2015 as compared to 32.9% for 2014.The increase was primarily due to strong same-store sales.increased consumer demand. Our dispenser unit sales to retailers increased by 25.3%5.8% for 20142015 compared to 2013.2014. The dispenser unit sales by our retail customers to consumers increased by 6.9%9.7% for 20142015 compared to 2013.2014.

Gross Margin Percentage.Our overall gross margin percentage increased to 27.2% for 2015 from 26.2% for 2014 from 25.0%due primarily to a shift in sales mix with the Water segment making up a larger portion of our net sales for 2013 due2015 compared to improved margins in both Water and Dispensers segments.


2014, as described above.

Water. Gross margin as a percentage of net sales infor our Water segment increaseddecreased slightly to 35.1% for 2015 compared to 35.6% for 2014 due primarily to the change in sales mix between Exchange and Refill. Exchange represented 68.9% of total Water net sales for 2015 compared to 32.9%61.2% for 2013. 2014.The increasedecrease in gross margin percentage was drivenmitigated by lower supply chain costs as well as improvements for Refill related to replacing third-party service providers with employees in certain service territories.


Dispensers.reducing reusable empty bottle supply chain costs, as gross margin percentage for Refill improved to 52.5% for 2015 compared to 49.2% for 2014. Gross margin as a percentage of net sales infor Exchange improved to 27.4% for 2015 compared to 27.0% for 2014, due primarily to improved supply chain costs.

Dispensers. Gross margin percentage for our Dispensers segment increased to 8.1% for 2015 from 7.1% for 2014 from 6.7% for 2013. 2014.The increase was due primarily to a favorable change in sales mix oftowards higher margin products.


Selling, General and Administrative Expenses (“SG&A”).SG&A increased 26.3%slightly to $19.1 million for 2015 from $19.0 million for 20142014. As a percentage of net sales, SG&A decreased to 15.1% for 2015 from $15.0 million17.8% for 2013,2014.

The slight increase in SG&A was primarily due to: (1) the $1.0 millionincrease in employee-related costs driven primarily by the $3.0$0.8 million increase in incentive compensation expense, (2) the $0.3 million increase in bad debt expenses as the prior year benefited from a lower-than-normal level of bad debt expense associated with the successful collection of certain accounts receivable, and (3) the $0.3 million increase in realized foreign currency loss due to the weakening of the Canadian dollar vs. the U.S. dollar during 2015. These changes were partially offset by the $1.4 million decrease in non-cash stock-based compensation, which was primarily related to the $2.6 million charge forreduced charges associated with performance-based awards granted under the Primo Water Corporation Value Creation Plan (the “VCP”) that are contingent on achieving certain financial targets (see VCP (see“Note 911 – Stock-Based Compensation” in the Notes to Consolidated Financial Statements). As a percentage of sales, SG&A not including the charge related to, as expense for the VCP decreased to 15.4% for 2014 from 16.5% for the prior year.

Water. SG&A for our Water segment decreased 14.7% to $2.8was $1.3 million for 2014 from $3.32015 compared to $2.6 million for 2013. Water SG&A as a percentage of Water net sales decreased to 3.9% for 2014 compared to 5.1% for 2013.  This decrease was driven primarily by lower headcount and travel-related expenses for 2014 compared to 2013.

2014.

Dispensers. SG&A for our Dispensers segment was unchanged at $1.0Non-Recurring Costs.Non-recurring costs were $0.3 million for 2014. SG&A as a percentage of Dispensers segment net sales decreased to 2.9% for 2014 from 3.7% for 2013, as we continued to leverage SG&A with growth in net sales.


Corporate. Corporate SG&A increased 41.1% to $15.1 million for 2014 from $10.7 million for 2013, due primarily to the non-cash $2.6 million expense for awards granted under the VCP that are contingent on achieving certain financial targets (see “Note 9 – Stock-Based Compensation” in the Notes to Consolidated Financial Statements). The change was also driven by higher compensation-related expenses as a result of higher Corporate headcount2015, compared to 2013. Corporate SG&A as a percentage of consolidated net sales increased to 14.2% for 2014 from 11.8% for 2013. However, as a percentage of net sales, Corporate SG&A, not including the charge related to the VCP described above, was consistent with 2013 at 11.8%.

Non-Recurring Costs. Non-recurring costs increased to $2.9 million for 2014 from $0.8 million for 2013. Non-recurring2014. For 2015, non-recurring costs for 2014 and 2013 areconsisted primarily related to of legal expenses associated with the DS Services Agreement. The increase isFor 2014, non-recurring costs consisted primarily due toof expenses associated with the DS Services Agreement, including transition and other payments made to current and former distributors whose territories were transitioned to DS Services during 2014 as well as thea $0.6 million non-cash charge related to the common stock warrant issued to DS Services.

The decrease in non-recurring costs is primarily due to the completion of the transition of bottling and distribution responsibilities in the U.S Exchange business to DS Services and the transition of DS Services retail customers to Primo.

Depreciation and Amortization. Depreciation and amortization decreased 6.0%2.1% to $10.4 million for 2015 from $10.7 million for 2014 from $11.3 million for 2013. 2014.The decrease was primarily due to the sale or disposal of certain Water property and equipment related to the transition in the U.S. Exchange business from our prior service network to DS Services during 2014.


This was partially offset by the impact of a fourth quarter 2015 change in our estimates of the useful life and salvage value of certain Refill equipment, which resulted in incremental depreciation expense of $0.6 million for the last three months of 2015.

Loss on Disposal and Impairment of Property and Equipment. Loss on disposal and impairment of property and equipment was $0.5 million for 2015 compared to $2.1 million for 2014 compared to $0.1 million for 2013. 2014. The increase was primarily attributable to: (1) the $0.6 millionprior year loss on disposal and impairment of property and equipment was higher as a result of the sale orloss on disposal of U.S. Exchange bottling and distribution equipment that is no longer in-servicewas taken out of service as a resultpart of the transition from our prior network of distributors to DS Services, (2) the $0.8 million impairment of certain Refill equipment that is not expected to generate future cash flows sufficient to recover the net book value of the equipment, and (3) the $0.6 million loss on disposal of certain Refill equipment and related installation costs.


Services.

Interest Expense.Interest expense increaseddecreased 68.6% to $2.0 million for 2015 from $6.3 million for 2014 from $4.4 million for 2013.2014. The increaseprior period interest expense was primarily due tohigher as a result of the refinancing of our credit facilities, which resulted inwith a $2.1 million non-cash write-off of deferred loan costs, debt discount and original issue discount related toas well as the prior senior revolving credit facility and the prior term loans and a $0.7 million early payment penalty associated with our prior credit facilities. The decrease was also attributable to lower average debt levels compared to the prior term loans. The increase in interest expense was partially offset byyear and more favorable borrowing rates under the newour current credit facility.facilities.

Discontinued Operations. Loss from discontinued operations was $0.3 million for 2015 compared to $0.4 million for 2014 compared to $1.9 million for 2013. 2014.The decrease was due primarily to the impact of inventory and other write-downs recorded in 2013 and the overall winding-down of our discontinued operations.


Liquidity and Capital Resources


Adequacy of Capital Resources


Since our inception, we have financed our operations primarily through the sale of stock, the issuance of debt, borrowings under credit facilities and cash provided by operations. While we had no material commitments for capital expenditures as of December 31, 2014,2016, we anticipate net capital expenditures to range between $8.0$18.0 million and $10.0$22.0 million for 2015.2017. Anticipated capital expenditures are related primarily to growth in Water locations.

We anticipate using cash on hand and availability under the Goldman Credit Facility to meet these capital commitments.

At December 31, 2014,2016, our cash totaled $0.5$15.6 million and we had $11.0$4.1 million in additional availability under our revolving credit facility. We anticipate that our current cash, availability under our revolving credit facility and cash flow from operations will be sufficient to meet our current needs for working capital and capital expenditures throughin the ordinary course of business for the foreseeable future. Given our increased indebtedness incurred under the Goldman Credit Facility in connection with the Acquisition, if we do require additional debt financing, such debt financing may not be available to us on terms favorable to us, if at least the next 12 months.


all.

Our future capital requirements may vary materially from those now anticipated and will depend on many factors including:  the rate of growth in new Water locations and related display, rack and reverse osmosis filtration system costs, cost to develop new Dispenser product lines, sales and marketing resources needed to further penetrate our markets, the expansion of our operations in the United States and Canada, the response of competitors to our solutions and products, as well as acquisitionsacquisition and integration of other businesses.Glacier.  Historically, we have experienced increases in our capital expenditures consistent with the growth in our operations and personnel, and we anticipate that our expenditures will continue to increase as we grow our business.


Our ability to satisfy our obligations or to fund planned capital expenditures will depend on our future performance, which to a certain extent is subject to general economic, financial, competitive, legislative, regulatory and other factors beyond our control.  We also believe that if we pursue any material acquisitions in the foreseeable future we will need to finance this activity through the issuance of equity or additional debt financing.


Changes in Cash Flows


Flows: 2016 Compared to 2015

The following table shows the components of our cash flows for the periods presented (in millions):


  Years Ended December 31, 
  2014  2013 
Net cash provided by operating activities $8.4  $6.6 
Net cash used in investing activities $(7.2) $(7.3)
Net cash (used in) provided by financing activities $(0.7) $0.9 

  

Years ended December 31,

 
  

2016

  

2015

 

Net cash provided by operating activities

 $16.4  $13.6 

Net cash used in investing activities

 $(163.3) $(7.8)

Net cash provided by (used in) financing activities

 $160.7  $(4.0)

Net Cash Flows from Operating Activities


Net cash provided by operating activities increased to $16.4 million for 2016 from $13.6 million for 2015, driven primarily by changes in operating assets and liabilities, partially offset by the decrease in income from continuing operations. 

Net Cash Flows from Investing Activities

Net cash used in investing activities increased to $163.3 million for 2016 from $7.8 million for 2015.  Excluding the $150.8 million of net cash used for the Acquisition, net cash used in investing activities increased to $12.5 million for 2016 from $7.8 million for 2015.  The increase, excluding the Acquisition, was primarily related to increased investing activities associated with our Water segment.   

Our primary investing activities are typically capital expenditures for equipment and bottles and include expenditures related to the installation of our recycle centers, display racks, reverse osmosis filtration systems and vending equipment at new Water locations.

Net Cash Flows from Financing Activities

Net cash provided by financing activities was $160.7 million for 2016, compared to net cash used in financing activities of ($4.0) million for 2015.  For both periods, activity related to repayments and borrowings under our current and former revolving credit facilities.  For 2016, $166.0 million in net borrowings under our current and former terms loans were used to help fund the Acquisition. 

Changes in Cash Flows: 2015 Compared to 2014

The following table shows the components of our cash flows for the periods presented (in millions):

  

Years ended December 31,

 
  

2015

  

2014

 

Net cash provided by operating activities

 $13.6  $8.4 

Net cash used in investing activities

 $(7.8) $(7.2)

Net cash used in financing activities

 $(4.0) $(0.7)

Net Cash Flows from Operating Activities

Net cash provided by operating activities increased to $13.6 million for 2015 from $8.4 million for 2014, from $6.6 million for 2013, driven primarily by the increase in Water and Dispensers income from operations, partially offset by a decrease in cash provided by changes in operating assets and liabilities.


Net Cash Flows from Investing Activities


Net cash used in investing activities decreased slightlyincreased to $7.8 million for 2015 from $7.2 million for 2014, from $7.3 million for 2013, caused primarily by higherlower proceeds from salessale of property and equipment, partially offsetwhich was significantly impacted in 2014 by increasesthe sale of certain property and equipment associated with the transition of bottling and distribution responsibilities in cash used for capital expenditures.


our Exchange business in the U.S. to DS Services.

Our primary investing activities are typically capital expenditures for property, equipment and bottles and include expenditures related to the installation of our recycle centers, display racks and reverse osmosis filtration systems at new Water locations.


Net Cash Flows from Financing Activities


Net cash used in financing activities wasincreased to $4.0 million for 2015 from $0.7 million for 2014. Net cash provided by financing activities was $0.9 millionActivity for 2013.


During 2014, cash used in financing activities wasboth periods primarily related to net repayments on our credit facilities and term notes of $0.1 million and debt issuance costs of $0.6 million. During 2013, cash provided by financing activities was primarily related to net borrowings on our credit facility and term loans of $1.6 million, which were partially offset by debt issuance costs of $0.8 million.
Credit facility

On June 20, 2014, we entered into a note purchase agreement (the “Credit Agreement”) that provides up to $35.0 million in secured indebtedness and consists of a $15.0 million revolving credit facility (the “Revolving Credit Facility”) and $20.0 million in term notes (the “Term Notes”).  We repaid outstanding prior term loans and borrowings outstanding on the prior senior revolvingunder our current and former credit facility upon entering into the Credit Agreement. The Revolving Credit Facility matures on June 20, 2019 with all outstanding borrowings and accrued interest to be repaid on such date and the Term Notes mature on June 20, 2021 with all outstanding indebtedness and accrued interest to be repaid on such date.  The Revolving Credit Facility and Term Notes are secured on a first priority basis by substantially all of our assets.

Interest on outstanding amounts owed under the Term Notes is payable quarterly at the rate of 7.8%.  Principal payments under the Term Notes are payable in five annual $4.0 million installments beginning on June 20, 2017.  As of December 31, 2014, we had $4.0 million in outstanding borrowings at a weighted-average interest rate of 4.67% and our availability was $11.0 million under the Revolving Credit Facility.

Our Credit Agreement contains a number of affirmative and restrictive covenants (including limitations on dissolutions, sales of assets, investments, and indebtedness and liens) and contains the following financial covenants: (i) a ratio of consolidated total indebtedness to adjusted EBITDA of no more than 3.00 to 1.00 as of the last day of each month (measured on a trailing four-quarter basis), declining to 2.75 on October 31, 2015 and thereafter, (ii) a consolidated tangible net worth requirement measured at the end of each month of no less than $11.0 million plus 50% of consolidated net income on a cumulative basis for each succeeding fiscal quarter, commencing with the quarter ended June 30, 2014 (net losses are disregarded), and (iii) a ratio of adjusted EBITDA to consolidated fixed charges of no less than 0.90 to 1.00 as of the last day of each quarter (measured on a trailing four-quarter basis), increasing to 1.00 on March 31, 2015 and thereafter.  At December 31, 2014 we were in compliance with all covenants with: (i) a consolidated total indebtedness to adjusted EBITDA ratio of 1.90 to 1.00, (ii) consolidated tangible net worth of $12.8 million compared to the minimum of $11.1 million and (iii) an adjusted EBITDA to consolidated fixed charges ratio of 1.12.

facilities.  

Adjusted EBITDA U.S. GAAP Reconciliation


Adjusted EBITDA is a non-U.S. GAAP financial measure that is calculated as lossincome (loss) from continuing operations before depreciation and amortization; interest expense;expense, net; change in fair value of warrant liability; non-cash, stock-based compensation expense; non-recurring costs; and loss on disposal and impairment of property and equipment and other. Our credit facilityCredit Agreement contains financial covenants that use Adjusted EBITDA. We believe Adjusted EBITDA provides useful information to management and investors regarding certain financial and business trends relating to our financial condition and results of operations. Adjusted EBITDA is used by management to compare our performance to that of prior periods for trend analyses and planning purposes and is presented to our board of directors.

Non-U.S. GAAP measures should not be considered a substitute for, or superior to, financial measures calculated in accordance with U.S. GAAP. Adjusted EBITDA excludes significant expenses that are required by U.S. GAAP to be recorded in our financial statements and is subject to inherent limitations. In addition, other companies in our industry may calculate this non-U.S. GAAP measure differently than we do or may not calculate it at all, limiting its usefulness as a comparative measure. The table below provides a reconciliation between loss from continuing operations and Adjusted EBITDA.

  Years Ended 
  December 31, 
  2014  2013 
Loss from continuing operations $(13,064) $(8,844)
Depreciation and amortization  10,655   11,333 
Interest expense  6,325   4,425 
EBITDA  3,916   6,914 
Non-cash, stock-based compensation expense  4,023   1,034 
Non-recurring costs  2,881   777 
Loss on disposal and impairment of property and equipment and other  2,145   342 
Adjusted EBITDA $12,965  $9,067 

  

Years Ended December 31,

 
  

2016

  

2015

  

2014

 

(Loss) income from continuing operations

 $(5,898) $2,153  $(13,064)

Depreciation and amortization

  10,541   10,432   10,655 

Interest expense, net

  6,023   1,987   6,325 

EBITDA

  10,666   14,572   3,916 

Change in fair value of warrant liability

  (240)      

Non-cash, stock-based compensation expense

  7,975   2,601   4,023 

Non-recurring and acquisition-related costs

  4,753   275   2,881 

Loss on disposal and impairment of property and equipment and other

  975   645   2,145 

Adjusted EBITDA

 $24,129  $18,093  $12,965 

Off-Balance Sheet Arrangements


We do not have any off-balance sheet arrangements, investments in special purpose entities or undisclosed borrowings or debt. Additionally, we are not a party to any derivative contracts or synthetic leases.


Contractual and Commercial Commitment Summary

Our contractual obligations and commercial commitments as of December 31, 2016 are summarized below (in thousands):

  

Payments Due by Period

 

Contractual Obligations

 

Total

  

Less Than

One Year

  

One to Three

Years

  

Four to Five

Years

  

More Than

Five Years

 

Debt obligations(1)

 $186,000  $1,860  $5,580  $178,560  $ 

Junior Subordinated Debentures(1)

  89,529            89,529 

Capital lease obligations(1)

  712   323   389       

Interest payment obligations(2)

  146,800   20,084   59,431   26,916   40,369 

Operating lease obligations

  3,261   1,360   1,879   22    

Purchase Obligations(3)

  4,162   4,162          

Total

 $430,464  $27,789  $67,279  $205,498  $129,898 

(1) Includes obligations to pay principal, not interest expense.

(2) Represents estimated interest payments to be made on our debt, junior subordinated debentures, and capital leases. All interest payments assume that principal payments are made as originally scheduled.

(3) Represents obligations related to outstanding purchase orders.

Inflation


During and Changing Prices

In the last fourthree most recent fiscal years, inflation and changing prices have not had a material effect on our business and we do not expect that inflation or changing prices will materially affect our business in the foreseeable future.

Seasonality; Fluctuations of Results


We have experienced and expect to continue to experience seasonal fluctuations in our sales and operating income. Our sales and operating income have been highest in the spring and summer and lowest in the fall and winter. Our Water segment, which generally enjoys higher margins than our Dispensers segment, experiences higher sales and operating income in the spring and summer. We have historically experienced higher sales and operating income from our water dispensers in spring and summer; however, we believe the seasonality of dispenser sales are more dependent on retailer inventory management and purchasing cycles and not correlated to weather. Sustained periods of poor weather, particularly in the spring and summer, can negatively impact our sales in our higher margin Water segment. Accordingly, our results of operations in any quarter will not necessarily be indicative of the results that we may achieve for a year or any future quarter.


Critical Accounting Policies and Estimates


Our discussion and analysis of our financial condition and results of operations is based upon our consolidated financial statements and related notes, which have been prepared in accordance with U.S. GAAP. The preparation of our financial statements in conformity with U.S. GAAP requires us to make certain estimates, judgments and assumptions. We believe that the estimates, judgments and assumptions used to determine certain amounts that affect the financial statements are reasonable, based on information available at the time they are made. To the extent there are material differences between these estimates and actual results, our consolidated financial statements may be affected. We refer to accounting estimates of this type as critical accounting policies and estimates, which we discuss further below. See Note 1 of Part II, Item 8 of this Annual Report on Form 10-K for the summary of significant accounting policies.

Revenue Recognition. Revenue is recognized for the sale of multi-gallon purified bottled water upon either the delivery of inventory to the retail store or the purchase by the consumer. Revenue is either recognized as an exchange transaction (where a discount is provided on the purchase of a multi-gallon bottle of purified water for the return of an empty multi-gallon bottle) or a non-exchange transaction. Revenues on exchange transactions are recognized net of the exchange discount. Self-service refill water revenue is recognized as the filtered water is purchased by the consumer or the retail store, which is measured by the water dispensing equipment meter. Revenue is recognized in coin-operated self-service refill when the customer purchases water directly from our vending equipment.

Revenue is recognized for the sale of our water dispenser products when title is transferred to our retail customers. We have no contractual obligation to accept returns nor do we guarantee sales. However, we will at times accept returns or issue credits for manufacturer defects or for items that were damaged in transit. Revenues are recognized net of an estimated allowance for returns using an average return rate based upon historical experience.

In addition, we offer certain incentives such as coupons and rebates that are netted against and reduce net sales in the consolidated statements of operations. With the purchase of certain of our water dispensers, we include a coupon for a free multi-gallon bottle of purified water. No revenue is recognized with respect to the redemption of the coupon for a free multi-gallon bottle of water and the cost of the multi-gallon bottle of purified water is included in cost of sales.

Long-Lived Assets. We review long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. The carrying amount of a long-lived asset is not recoverable if it exceeds the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset at the date it is tested for recoverability, whether in use or under development. An impairment loss is measured as the amount by which the carrying amount of a long-lived asset exceeds its fair value.

Stock-Based CompensationWe estimate the grant date fair value of equity awards and amortize this value over the performance or service period. We measure the fair value of awards granted under the Primo Water Corporation Value Creation Plan and stock options using a Black-Scholes option pricing model which incorporates multiple complex and subjective inputs and assumptions. These variables include the expected term of the award, the expected stock price volatility over the expected term and risk-free interest rate. For restricted stock awards, we measure the fair value based upon the market price of our common stock on the date of the grant. Compensation expense is generally recognized on a straight-line basis over the service period. For awards with performance conditions, we begin recognizing compensation expense when it becomes probable that the performance condition will be attained. Stock-based compensation expense is reflected in selling, general, and administrative expenses.

Income Taxes. We account for income taxes using the asset and liability method, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. Under this method, deferred tax assets and liabilities are determined based on the difference between the financial statement and tax bases of assets and liabilities, using enacted tax rates in effect for the year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent that utilization is not presently more likely than not.

As required by U.S. GAAP, we recognize the financial statement benefit of a tax position only after determining that the relevant tax authority would more likely than not sustain the position following an audit. For tax positions meeting the more-likely-than-not threshold, the amount recognized in the financial statements is the largest benefit that has a greater than 50 percent likelihood of being realized upon ultimate settlement with the relevant tax authority.

Business Combinations.We account for acquisitions under FASB Accounting Standards Codification (“ASC”) Topic 805,Business Combinations, which require the use of the acquisition method of accounting. All identifiable assets acquired and liabilities assumed are recorded at their estimated fair values. The excess of the fair value of purchase consideration over the fair values of identifiable assets and liabilities is recorded as goodwill. When determining the fair values of assets acquired and liabilities assumed, management makes significant estimates and assumptions.

Critical estimates in valuing certain intangible assets include but are not limited to future expected cash flows from customer relationships and acquired tradenames. Management’s estimates of fair value are based upon assumptions believed to be reasonable, but are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. Other estimates associated with the accounting for acquisitions may change as additional information becomes available regarding the assets acquired and liabilities assumed.

Goodwill and Intangible Assets. We classify intangible assets into three categories: (1) intangible assets with definite lives subject to amortization, (2) intangible assets with indefinite lives not subject to amortization and (3) goodwill. We determine the useful lives of definite-lived intangible assets after considering specific facts and circumstances related to each intangible asset. Factors we consider when determining useful lives include the contractual term of any agreement related to the asset, the historical performance of the asset, and other economic facts; including competition and specific market conditions. Intangible assets that are deemed to have definite lives are amortized, primarily on a straight-line basis, over their estimated useful lives.

The Company reviews intangible assets with indefinite lives, including goodwill, for impairment at least annually, or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable, in which case an impairment charge would be recorded. In addition, goodwill is tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount.

Item7A. Quantitative and Qualitative Disclosure About Market Risk

Interest Rate Sensitivity Risk

We are exposed to market risk related to changes in interest rates on borrowings under the Goldman Credit Agreement. Interest on outstanding borrowings under the Goldman Credit Agreement is payable at our option at a base rate of either (i) the federal funds effective rate or (ii) a London Interbank Offered Rate (“LIBOR”), subject to floors of 4.0% for the base rate and 1.0% per annum for LIBOR, plus a margin, initially set at 5.5% per annum with respect to LIBOR loans and 4.5% per annum for base rate loans.  

As of December 31, 2016, in connection with the Goldman Credit Facility, we had no outstanding borrowings under the Revolving Credit Facility and $186.0 million outstanding under the variable rate Term Loan Facility. A hypothetical change in the annual interest rate of 100 basis points would change our anticipated annual cash interest expense by approximately $1.9 million for the year ending December 31, 2017.

Foreign Currency Exchange Risk

We have operations in Canada which have transactions denominated in Canadian Dollars, therefore we are exposed to currency exchange rate risks. As a result, fluctuations in exchange rates may affect our expenses and results of operations as well as the value of our assets and liabilities. Due to the size of our Canadian operations in relation to our consolidated operations as described in “Note 16 – Segments” in the Notes to Consolidated Financial Statements, we do not consider the potential loss resulting from a hypothetical 10% adverse change in quoted foreign currency exchange rates as of December 31, 2016 to be significant.

Item8.Financial Statements and Supplementary Data

Index to the Consolidated Financial Statements

Page

Management's Report on Internal Control Over Financial Reporting

            48

Reports of Independent Registered Public Accounting Firms on Consolidated Financial Statements

            49

Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting

            50

Consolidated Balance Sheets as of December 31, 2016 and 2015

            53

Consolidated Statements of Operations for the years ended December 31, 2016, 2015 and 2014

            54

Consolidated Statements of Comprehensive Income (Loss) for the years ended December 31, 2016, 2015 and 2014

            55

Consolidated Statements of Stockholders' Equity for the years ended December 31, 2016, 2015 and 2014

            56

Consolidated Statements of Cash Flows for the years ended December 31, 2016, 2015 and 2014

            57

Notes to Consolidated Financial Statements

            58

Management’s Report on Internal Control Over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting. Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

The Company’s internal control over financial reporting includes policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect transactions and dispositions of assets; (2) provide reasonable assurances that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures are being made only in accordance with authorizations of management and the board of directors of Primo; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect on our financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management assessed the effectiveness of the Company’s internal control over financial reporting as of December 31, 2016. In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control-Integrated Framework (2013 framework). Based on our assessment and those criteria, management has concluded that we maintained effective internal control over financial reporting as of December 31, 2016.

Management excluded from its assessment the internal control over financial reporting of Glacier Water Services, Inc. (“Glacier”), which was acquired on December 12, 2016, and which is included in the consolidated financial statements of the Company as of and for the year ended December 31, 2016. Glacier constitutes approximately 57% of the Company’s total assets, excluding goodwill, and approximately 5% of the Company’s net sales as reported on the consolidated financial statements as of and for the year ended December 31, 2016. This exclusion was in accordance with Securities and Exchange Commission guidance that an assessment of a recently acquired business may be omitted in management’s report on internal control over financial reporting in the year of acquisition.

Our independent registered public accounting firm, BDO USA, LLP, has issued an audit report on the effectiveness of our internal control over financial reporting as of December 31, 2016, which is included herein.

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders

Primo Water Corporation

Winston Salem, North Carolina

We have audited the accompanying consolidated balance sheets of Primo Water Corporation (the “Company”) as of December 31, 2016 and 2015 and the related consolidated statements of operations, comprehensive (loss) income, stockholders’ equity, and cash flows for the years then ended. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Primo Water Corporation at December 31, 2016 and 2015, and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Primo Water Corporation’s internal control over financial reporting as of December 31, 2016, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) and our report dated March 16, 2017 expressed an unqualified opinion thereon.

/s/ BDO USA, LLP

Raleigh, North Carolina

March 16, 2017

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders

Primo Water Corporation

Winston Salem, North Carolina

We have audited Primo Water Corporation’s internal control over financial reporting as of December 31, 2016, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (the COSO criteria). Primo Water Corporation is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying “Management’s Report on Internal Control Over Financial Reporting”. Our responsibility is to express an opinion on the company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

As indicated in the accompanying Management’s Report on Internal Control Over Financial Reporting, management’s assessment of and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of Glacier Water Services, Inc. (“Glacier”), which was acquired on December 12, 2016, and which is included in the consolidated balance sheet of Primo Water Corporation as of December 31, 2016, and the related consolidated statements of operations, comprehensive (loss) income, stockholders’ equity, and cash flows for the year then ended. Glacier constitutes 57% of the Company’s total consolidated assets, excluding goodwill, as of December 31, 2016 and 5% of consolidated sales for the year then ended. Management did not assess the effectiveness of internal control over financial reporting of Glacier because of the timing of the acquisition which was completed on December 12, 2016. Our audit of internal control over financial reporting of Primo Water Corporation also did not include an evaluation of the internal control over financial reporting of Glacier.

In our opinion, Primo Water Corporation maintained, in all material respects, effective internal control over financial reporting as of December 31, 2016, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets of Primo Water Corporation as of December 31, 2016 and 2015, and the related consolidated statements of operations, comprehensive (loss) income, stockholders’ equity, and cash flows the two years in the period ended December 31, 2016 and our report dated March 16, 2017 expressed an unqualified opinion thereon.

/s/ BDO USA, LLP

Raleigh, North Carolina

March 16, 2017

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of

Primo Water Corporation

We have audited the accompanying consolidated statements of operations, comprehensive loss, stockholders’ equity and cash flows of Primo Water Corporation and subsidiaries for the year ended December 31, 2014. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the results of operations and cash flows of Primo Water Corporation and subsidiaries for the year ended December 31, 2014, in conformity with U.S. generally accepted accounting principles.

/s/ RSM US LLP

Raleigh, North Carolina

March 16, 2015

PRIMO WATER CORPORATION

CONSOLIDATED BALANCE SHEETS

(In thousands, except par value information)

  

December 31,

  

December 31,

 
  

2016

  

2015

 
         

ASSETS

        

Current assets:

        

Cash and cash equivalents

 $15,586  $1,826 

Accounts receivable, net

  14,121   11,098 

Inventories

  6,182   6,726 

Prepaid expenses and other current assets

  3,086   529 

Total current assets

  38,975   20,179 
         

Bottles, net

  4,152   3,688 

Property and equipment, net

  100,331   32,363 

Intangible assets, net

  149,457   8,074 

Goodwill

  91,709    

Investment in Glacier securities

  6,408    

Other assets

  353   183 

Total assets

 $391,385  $64,487 
         

LIABILITIES AND STOCKHOLDERS' EQUITY

        

Current liabilities:

        

Accounts payable

 $13,788  $11,994 

Accrued expenses and other current liabilities

  16,922   3,748 

Current portion of long-term debt and capital leases

  2,183   172 

Total current liabilities

  32,893   15,914 
         

Long-term debt and capital leases, net of current portion and debt issuance costs

  270,264   19,903 

Deferred tax liability, net

  13,607    

Warrant liability

  8,180    

Other long-term liabilities

  2,069   2,535 

Total liabilities

  327,013   38,352 
         

Commitments and contingencies

        
         

Stockholders’ equity:

        

Preferred stock, $0.001 par value - 10,000 shares authorized,none issued and outstanding

      

Common stock, $0.001 par value - 70,000 shares authorized,29,305 and 25,810 shares issued and outstandingat December 31, 2016 and 2015, respectively

  29   26 

Additional paid-in capital

  325,779   281,476 

Common stock warrants

  7,492   7,492 

Accumulated deficit

  (267,393)  (261,447)

Accumulated other comprehensive loss

  (1,535)  (1,412)

Total stockholders’ equity

  64,372   26,135 

Total liabilities and stockholders’ equity

 $391,385  $64,487 

The accompanying notes are an integral part of the consolidated financial statements.

 PRIMO WATER CORPORATION

CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share amounts)

  

Years ended December 31,

 
  

2016

  

2015

  

2014

 
             

Net sales

 $142,541  $126,951  $106,322 

Operating costs and expenses:

            

Cost of sales

  100,184   92,476   78,452 

Selling, general and administrative expenses

  26,429   19,128   18,969 

Non-recurring and acquisition-related costs

  4,753   275   2,881 

Depreciation and amortization

  10,541   10,432   10,655 

Loss on disposal and impairment of propertyand equipment

  749   500   2,104 

Total operating costs and expenses

  142,656   122,811   113,061 

(Loss) income from operations

  (115)  4,140   (6,739)

Interest expense, net

  6,023   1,987   6,325 

Change in fair value of warrant liability

  (240)      

(Loss) income from continuing operations

  (5,898)  2,153   (13,064)

Loss from discontinued operations

  (48)  (296)  (403)

Net (loss) income

 $(5,946) $1,857  $(13,467)
             

Basic (loss) earnings per common share:

            

(Loss) income from continuing operations

 $(0.21) $0.08  $(0.54)

Loss from discontinued operations

  (0.00)  (0.01)  (0.01)

Net (loss) income

 $(0.21) $0.07  $(0.55)
             

Diluted (loss) earnings per common share:

            

(Loss) income from continuing operations

 $(0.21) $0.08  $(0.54)

Loss from discontinued operations

  (0.00)  (0.01)  (0.01)

Net (loss) income

 $(0.21) $0.07  $(0.55)
             

Weighted average shares used in computing (loss) earnings per share:

            

Basic

  28,456   25,190   24,339 

Diluted

  28,456   27,001   24,339 

The accompanying notes are an integral part of the consolidated financial statements.

PRIMO WATER CORPORATION

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

(In thousands)

  

Years ended December 31,

 
  

2016

  

2015

  

2014

 
             

Net (loss) income

 $(5,946) $1,857  $(13,467)

Other comprehensive loss:

            

Unrealized loss on investment in Glacier securities

  (29)      

Foreign currency translation adjustments, net

  (94)  (598)  (384)

Total other comprehensive loss

  (123)  (598)  (384)

Comprehensive (loss) income

 $(6,069) $1,259  $(13,851)

The accompanying notes are an integral part of the consolidated financial statements.

PRIMO WATER CORPORATION

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

(In thousands)

                      

Accumulated

     
          

Additional

  

Common

      

Other

  

Total

 
  

Common Stock

  

Paid-in

  

Stock

  

Accumulated

  

Comprehensive

  

Stockholders’

 
  

Shares

  

Amount

  

Capital

  

Warrants

  

Deficit

  

Loss

  

Equity

 

Balance, December 31, 2013

  24,076  $24  $273,379  $8,420  $(249,837) $(430) $31,556 

Employee stock compensation plans, net

  274   1   3,979            3,980 

Cashless exercise of common stock warrants

  292      350   (350)         

Issuance of DS Services' Warrant

           589         589 

Net loss

              (13,467)     (13,467)

Other comprehensive loss

                 (384)  (384)

Balance, December 31, 2014

  24,642  $25  $277,708  $8,659  $(263,304) $(814) $22,274 

Employee stock compensation plans, net

  195      2,602            2,602 

Cashless exercise of common stock warrants

  973   1   1,166   (1,167)         

Net income

              1,857      1,857 

Other comprehensive loss

                 (598)  (598)

Balance, December 31, 2015

  25,810  $26  $281,476  $7,492  $(261,447) $(1,412) $26,135 

Employee stock compensation plans, net

  295      7,584            7,584 

Exercise of common stock warrants

  21      231            231 

Issuance of common stock in connectionwith Glacier acquisition, net of issuance costs

  3,179   3   36,488            36,491 

Net loss

              (5,946)     (5,946)

Other comprehensive loss

                 (123)  (123)

Balance, December 31, 2016

  29,305  $29  $325,779  $7,492  $(267,393) $(1,535) $64,372 

The accompanying notes are an integral part of the consolidated financial statements.

PRIMO WATERCORPORATION

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

  

Years Ended December 31,

 
  

2016

  

2015

  

2014

 

Cash flows from operating activities:

            

Net (loss) income

 $(5,946) $1,857  $(13,467)

Less: Loss from discontinued operations

  (48)  (296)  (403)

(Loss) income from continuing operations

  (5,898)  2,153   (13,064)

Adjustments to reconcile net (loss) income to net cashprovided by operating activities, net of Acquisition:

            

Depreciation and amortization

  10,541   10,432   10,655 

Loss on disposal and impairment of property and equipment

  749   500   2,104 

Stock-based compensation expense

  7,975   2,601   4,023 

Non-cash interest expense

  429   110   2,776 

Issuance of DS Services' common stock warrant

        589 

Realized foreign currency exchange loss (gain) and other, net

  145   387   (62)

Changes in operating assets and liabilities:

            

Accounts receivable

  218   (2,303)  (1,228)

Inventories

  518   (306)  (528)

Prepaid expenses and other assets

  (1,129)  655   90 

Accounts payable

  316   (420)  2,299 

Accrued expenses and other liabilities

  2,511   (255)  769 

Net cash provided by operating activities

  16,375   13,554   8,423 
             

Cash flows from investing activities:

            

Purchases of property and equipment

  (9,859)  (5,354)  (5,449)

Purchases of bottles, net of disposals

  (2,661)  (2,488)  (2,473)

Proceeds from the sale of property and equipment

  32   108   727 

Glacier acquisition, net cash acquired

  (150,740)      

Additions to intangible assets

  (55)  (16)  (33)

Net cash used in investing activities

  (163,283)  (7,750)  (7,228)
             

Cash flows from financing activities:

            

Borrowings under prior Revolving Credit Facility

  34,400   27,000   48,353 

Payments under prior Revolving Credit Facility

  (34,400)  (31,000)  (47,498)

Borrowings under Term loans

  186,000      22,500 

Payments under prior Term loans

  (20,000)     (23,499)

Note payable and capital lease payments

  (321)  (203)  (147)

Stock option and employee stock purchase activity and other, net

  (803)  159   198 

Debt issuance costs and other

  (4,182)     (640)

Net cash provided by (used in) financing activities

  160,694   (4,044)  (733)
             

Cash used in operating activities of discontinued operations

  (105)  (154)  (259)
             

Effect of exchange rate changes on cash and cash equivalents

  79   (275)  (102)

Net increase in cash and cash equivalents

  13,760   1,331   101 

Cash and cash equivalents, beginning of year

  1,826   495   394 

Cash and cash equivalents, end of period

 $15,586  $1,826  $495 

The accompanying notes are an integral part of the consolidated financial statements.

PRIMO WATER CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(In thousands, except per share amounts)

1.

Description of Business and Significant Accounting Policies

Business

Primo Water Corporation (together with its consolidated subsidiaries, “Primo,” “we,” “our,” “us,” or “the Company”) is North America’s leading single source provider of multi-gallon purified bottled water, self-service refill water and water dispensers sold through major retailers in the United States and Canada.

Acquisition and Goldman Credit Facility

On December 12, 2016, we completed the acquisition by merger (the “Acquisition”) of Glacier Water Services, Inc. (“Glacier”), the leading provider of high-quality drinking water dispensed to consumers through self-service water machines located at supermarkets and other retail locations. The acquisition was consummated pursuant to the terms of the Agreement and Plan of Merger (the “Merger Agreement”), dated October 9, 2016. Aggregate consideration was $200,220 consisting of cash, Primo common stock and warrants, plus the assumption of $78,797 of debt, net of cash and securities. The Acquisition diversifies retailer concentration and offers cross-selling opportunities, while creating operational and shared service synergies. We financed the transaction through a combination of cash-on-hand and borrowings under the $196,000 credit agreement with Goldman Sachs Bank USA (the “Goldman Credit Facility”).

Principles of Consolidation

Our consolidated financial statements include the accounts of Primo and our wholly-owned subsidiaries. All intercompany amounts and transactions have been eliminated in consolidation. Our consolidated statements have been prepared in accordance with generally accepted accounting principles in the United States (“U.S. GAAP”).

We determine whether our investment arrangements constitute a variable interest entity (“VIE”) based on the nature and characteristics of such arrangements. If an investment arrangement is determined to be a VIE, then we assess whether the Company is the VIE’s primary beneficiary. If we determine the Company is the primary beneficiary of a VIE, then it is consolidated. The primary beneficiary consolidating the VIE must normally have both (i) the power to direct the primary activities of the VIE and (ii) the obligation to absorb losses of the VIE or the right to receive benefits from the VIE, which, in either case, could be significant to the VIE.

Use of Estimates

The preparation of our financial statements in conformity with U.S. GAAP requires us to make certain estimates, judgments and assumptions. We believe that the estimates, judgments and assumptions used to determine certain amounts that affect the financial statements are reasonable, based on information available at the time they are made. To the extent there are material differences between these estimates and actual results, our consolidated financial statements may be affected. Some of the more significant estimates include valuation of inventories, future cash flows associated with long-lived assets, fair value assumptions in analyzing valuation of intangible assets, assumptions involved in valuing equity awards, valuation of deferred taxes and allowance for sales returns.

Reclassifications

Certain amounts reported previously have been reclassified to conform to the current year presentation, with no effect on stockholders’ equity or net income (loss) as previously reported. These reclassifications primarily relate to the impact of the adoption of recent accounting pronouncements during the year.

Discontinued Operations

As described in Note 4, during 2012, we committed to a plan to sell the assets of the sparkling beverage appliances, flavorings, CO2 cylinders and accessories business sold under the Flavorstation brand (the “Disposal Group”). We determined that the Disposal Group meets the criteria for classification as discontinued operations. As a result, the results of operations and financial position of the Disposal Group for the current and prior periods are reflected as discontinued operations. The primary activities of our discontinued operations relate to the resolution of contingencies and other matters that arose from and that are directly related to the operations of the Disposal Group before its disposal.

DS Services Agreement

On November 12, 2013, we entered into a strategic alliance agreement (the “DS Services Agreement”) with DS Services of America, Inc. (“DS Services”) pursuant to which DS Services has become our primary bottler and distributor and provider of exchange and supply services for the Exchange business in the United States. Pursuant to the DS Services Agreement, during 2015, we also completed the transition of DS Services retail customers to Primo.

Revenue Recognition.Recognition

Revenue is recognized for the sale of multi-gallon purified bottled water upon either the delivery of inventory to the retail store or the purchase by the consumer. Revenue is either recognized as an exchange transaction (where a discount is provided on the purchase of a multi-gallon bottle of purified water for the return of an empty multi-gallon bottle) or a non-exchange transaction. Revenues on exchange transactions are recognized net of the exchange discount.

Self-service refill water revenue is recognized as the filtered water is filtered,purchased by the consumer or retailer, which is measured by the water dispensing equipment meter.

each reporting period, we estimate the revenue from the last time cash was collected or a meter read was obtained from each machine until the end of the reporting period, based on each machine’s historical experience.

We report self-service refill water revenue based on the amount charged to the end consumer when we have earned revenue (as a principal) from the sale, which is based on our latitude in establishing the sales price to the end consumer, our control over the product and its specifications and other considerations. When, based on the terms of our arrangements with certain retailers, we do not meet such criteria, we report self-service refill water revenue based on the amount charged to the retailer.

Revenue is recognized for the sale of our water dispenser products when title is transferred to our retail customers. We have no contractual obligation to accept returns nor do we guarantee sales. However, we will at times accept returns or issue credits for manufacturer defects or that were damaged in transit. Revenues are recognized net of an estimated allowance for returns using an average return rate based upon historical experience.


In addition, we offer certain incentives such as coupons and rebates that are netted against and reduce net sales in the consolidated statements of operations. With the purchase of certain of our water dispensers we include a coupon for a free multi-gallon bottle of purified water. No revenue is recognized with respect to the redemption of the coupon for a free multi-gallon bottle of water and the estimated cost of the multi-gallon bottle of purified water is included in cost of sales.

Cash

All highly liquid investments with an original maturity of three months or less at the date of purchase are considered to be cash equivalents. The Company had $675 and $507 in cash equivalents at December 31, 2016 and 2015, respectively.

Accounts Receivable

All trade accounts receivable are due from customers located within the United States and Canada. We maintain an allowance for sales discounts, rebates and promotions based on our arrangements with customers. Accounts receivable, net included allowances for sales discounts, rebates and promotions of $640, $586 and $1,212 at December 31, 2016, 2015 and 2014, respectively. Accounts receivable, net includes allowances for doubtful accounts of $105, $101 and $107 at December 31, 2016, 2015 and 2014, respectively. The allowance for doubtful accounts is based on a review of specifically identified accounts in addition to an overall aging analysis. Judgments are made with respect to the collectability of accounts receivable based on historical experience and current economic trends. Actual losses could differ from those estimates. Accounts receivable, net includes an allowance for returns of $983, $965 and $988 at December 31, 2016, 2015 and 2014, respectively. The allowance for returns is computed using an average return rate based upon historical experience.

  

Beginning

Balance

  

Amounts

Charged or

(Credited) to

Expense or

Revenue

  

Deductions

  

Ending

Balance

 

Allowance for doubtful accounts

                

Year Ended December 31, 2016

 $101   18   (14) $105 

Year Ended December 31, 2015

 $107   1   (7) $101 

Year Ended December 31, 2014

 $321   (273)  59  $107 

Allowance for returns

                

Year Ended December 31, 2016

 $965   2,200   (2,182) $983 

Year Ended December 31, 2015

 $988   2,453   (2,476) $965 

Year Ended December 31, 2014

 $989   2,714   (2,715) $988 

Inventories

Our water dispenser inventories consist primarily of finished goods and are valued at the lower of cost or market value, with cost determined using the first-in, first-out (FIFO) method. The cost basis of multi-gallon purified bottled water held on consignment at retail store locations is the amount paid to independent distributors who deliver our water.

Investments

We determine the appropriate classification of investments at the time of purchase based on our intent and such designation is evaluated as of each balance sheet date. Investments in Trust Preferred Securities issued by Glacier Water Trust I (the “Trust”), as described below underJunior Subordinated Debentures and Glacier Water Trust I, are classified as available-for-sale securities and, therefore, are stated at fair value. The fair value of the Trust Preferred Securities is $3,779 at December 31, 2016. The Company also maintains a 100% Trust Common Security interest in the Trust. The investment is accounted for under the equity method of accounting. At December 31, 2016 the carrying amount of the investment was $2,629.

Bottles

Bottles consist of three- and five- gallon refillable polycarbonate bottles used in our exchange business and are stated at cost, less accumulated depreciation. Depreciation is calculated using the straight-line method over the estimated useful life of two years.

Property and Equipment

Property and equipment are stated at cost, less accumulated depreciation and amortization. Internal and external costs incurred to acquire and create internal use software are capitalized and amortized over the useful life of the software. Depreciation and amortization is generally calculated using straight-line methods over estimated useful lives that range from two to twelve years, taking into account estimated salvage values for certain assets.

We incur maintenance costs on our major equipment. Maintenance, repair and minor refurbishment costs are charged to expense as incurred, while additions, renewals, and improvements are capitalized.

Customer Bottle Deposits

In our Canadian Exchange business, we collect a refundable deposit on each customer’s initial purchase of our water. If a customer decides to exit our program, the deposit is refunded. At December 31, 2016 and 2015, customer bottle deposits of $759 and $689, respectively, were reported in accrued expenses and other current liabilities on our Consolidated Balance Sheets. We estimate a portion of deposits which, based on historical experience, we do not believe will be refunded to customers. The customer bottle deposit liability was reduced by $190 and $187 for 2016 and 2015, respectively, for such estimates.

Junior Subordinated Debentures and Glacier Water Trust I

Long-term debt and capital leases, net of current portion and debt issuance costs includes $89,529 of Junior Subordinated Debentures (the “Subordinated Debentures”) issued to the Trust, a Delaware business trust and a wholly-owned subsidiary of Glacier, which is a wholly-owned subsidiary of Primo. The Trust is considered a variable interest entity because (i) its activities are so restricted and predetermined that the equity holders lack the power through voting (or similar) rights to direct the activities that most significantly impact the Trust’s economic performance, and (ii) the Trust’s common stock equity would not be considered at risk and thus is not sufficient to permit the Trust to finance its activities without additional subordinated financial support. The Trust exists for the sole purpose of purchasing the Subordinated Debentures and issuing Trust Preferred Securities to outside investors. As Primo is not the primary beneficiary of the Trust, the financial statements of the Trust are not consolidated with those of the Company.

Warrant Liability

We account for stock warrants as either equity instruments or derivative liabilities depending on specific terms of the warrant agreement. Stock warrants are accounted for as a derivative in accordance with ASC 815,Derivatives and Hedging,if the stock warrants contain terms that could potentially require “net cash settlement” and therefore, do not meet the scope exception for treatment as a derivative. Warrant instruments that could potentially require “net cash settlement” in the absence of express language precluding such settlement are initially classified as derivative liabilities at their estimated fair values, regardless of the likelihood that such instruments will ever be settled in cash. We will continue to classify the fair value of the warrants that contain “net cash settlement” as a liability until the warrants are exercised, expire, or are amended in a way that would no longer require these warrants to be classified as a liability.

Business Combinations

We account for acquisitions using the acquisition method of accounting, which requires that all identifiable assets acquired and liabilities assumed be recorded at their estimated fair values. The excess of the fair value of purchase consideration over the fair values of identifiable assets and liabilities is recorded as goodwill. When determining the fair values of assets acquired and liabilities assumed, management makes significant estimates and assumptions.

Critical estimates in valuing certain intangible assets include but are not limited to future expected cash flows from customer relationships, acquired tradenames, and acquired patented technology. Management’s estimates of fair value are based upon assumptions believed to be reasonable, but are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. Other estimates associated with the accounting for acquisitions may change as additional information becomes available regarding the assets acquired and liabilities assumed.

Contingent Consideration

Consideration paid in a business combination may include potential future payments that are contingent upon the acquired business achieving certain levels of earnings in the future (“contingent consideration”). Contingent consideration liabilities are measured at their estimated fair value as of the date of acquisition, with subsequent changes in fair value recorded in the consolidated statements of operations. Fair value as of the date of acquisition is estimated based on projections of expected future cash flows of the acquired business. Subsequent to the date of acquisition, we reassess the actual consideration earned and the probability-weighted future earn-out payments at each balance sheet date. Any adjustment to the contingent consideration liability will be recorded in the consolidated statements of operations. Contingent consideration liabilities are included within other long-term liabilities in the condensed consolidated balance sheets. Glacier has certain contingent consideration agreements in connection with acquisitions made by Glacier prior to its acquisition by Primo. The liability for such agreements is $1,513 at December 31, 2016, as presented within other long-term liabilities on the consolidated balance sheets.

Goodwill and Intangible Assets.

We classify intangible assets into twothree categories: (1) intangible assets with definite lives subject to amortization, and (2) intangible assets with indefinite lives not subject to amortization.amortization and (3) goodwill. We determine the useful lives of our identifiabledefinite-lived intangible assets after considering the specific facts and circumstances related to each intangible asset. Factors we consider when determining useful lives include the contractual term of any agreement related to the asset, the historical performance of the asset, our long-term strategy for using the asset, any laws or other local regulations which could impact the useful life of the asset, and other economic factors,facts; including competition and specific market conditions. Intangible assets that are deemed to have definite lives are amortized, primarily on a straight-line basis, over their estimated useful lives.

Intangible assets that are deemed to have indefinite lives, including goodwill, are testedreviewed for impairment annually, as of December 31,the first day of our fourth quarter, or more frequently if events or changes in circumstances indicate that the asset might be impaired. The impairment test for indefinite-lived intangibles, other than goodwill, consists of a comparison of the fair value of the intangible asset with its carrying amount.  If the carrying amount exceeds the fair value, an impairment charge is recognized in an amount equal to that excess.

The goodwill impairment test consists of a two-step process, if necessary. The first step involves a comparison of the fair value of a reporting unit to its carrying value. The fair value is estimated based on a number of factors including operating results, business plans and future cash flows. If the carrying amount of the reporting unit exceeds its fair value, the second step of the process is performed which compares the implied value of the reporting unit goodwill with the carrying value of the goodwill of that reporting unit. If the carrying value of the goodwill of a reporting unit exceeds the implied fair value of that goodwill, an impairment loss is recognized in an amount equal to that excess. For indefinite-lived intangible assets, other than goodwill, if the carrying amount exceeds the fair value, an impairment charge is recognized in an amount equal to that excess.

Long-Lived Assets. Assets

We review long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. The carrying amount of a long-lived asset is not recoverable if it exceeds the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset at the date it is tested for recoverability, whether in use or under development. An impairment loss is measured as the amount by which the carrying amount of a long-lived asset exceeds its fair value.


Stock-Based Compensation.

We estimate the grant date fair value of equity awards and amortize this value over the performance or service period. We measure the fair value of stock optionsawards granted under the Amended and awards under theRestated Primo Water Corporation Value Creation Plan (the “VCP”) and stock options using a Black-Scholes option pricing model which incorporates multiple complex and subjective inputs and assumptions. assumptions (see“Note 11 – Stock-Based Compensation”). These variables include the expected term of the award, the expected stock price volatility over the expected term and risk-free interest rate. Forrate.For restricted stock awards, we measure the fair value based upon the market price of our common stock on the date of the grant. Compensation expense is generally recognized on a straight-line basis for over the service period. For awards with performance conditions, we begin recognizing compensation expense when it becomes probable that the performance condition will be attained. Stock-basedattained.Stock-based compensation expense is reflected in selling, general, and administrative expenses.


Concentrations of Risk

Our principal financial instruments subject to potential concentration of credit risk are cash, trade receivables and accounts payable. We invest our funds in highly rated institutions and believe the financial risk associated with cash in excess of federally insured amounts is minimal. At December 31, 2016 and 2015, $15,525 and $1,486, respectively, of our cash on deposit exceeded the insured limits.

We perform ongoing credit evaluations of our customers’ financial condition and maintain allowances for doubtful accounts that we believe are sufficient to provide for losses that may be sustained on realization of accounts receivable. We had three customers that accounted for approximately 39%, 19%, 16% and 39%,19%,15% of net sales in 2016 and 2015, respectively. We had two customers that accounted for approximately 40% and 22% of net sales in 2014. Each of these customers, for all respective periods, purchased products from both our Water and Dispenser Segments.

We had three customers that accounted for approximately 39%, 15% and 11% of total trade receivables at December 31, 2016 and three customers that accounted for approximately 41%, 14% and 14% of total trade receivables at December 31, 2015.

Basic and Diluted Earnings (Loss) Per Share

Earnings (loss) per share has been computed using the weighted average number of shares of common stock outstanding during each period. Diluted amounts per share include the dilutive impact, if any, of our outstanding potential common shares, such as stock options, restricted stock units and warrants. Diluted amounts per share also include the dilutive impact, if any, of contingently issuable shares related to awards under the VCP. As performance-based awards, such dilutive impact is based on the number of shares, if any, that would be issuable under the terms of the VCP if the end of the reporting period were the end of the contingency period. Potential common shares that are anti-dilutive are excluded from the calculation of diluted net loss per common share.

Income Taxes.Taxes

We account for income taxes using the asset and liability method, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. Under this method, deferred tax assets and liabilities are determined based on the difference between the financial statement and tax bases of assets and liabilities, using enacted tax rates in effect for the year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent that utilization is not presently more likely than not.

As required by U.S. GAAP, we recognize the financial statement benefit of a tax position only after determining that the relevant tax authority would more likely than not sustain the position following an audit. For tax positions meeting the more-likely-than-not threshold, the amount recognized in the financial statements is the largest benefit that has a greater than 50 percent likelihood of being realized upon ultimate settlement with the relevant tax authority.

our operations in Canada is considered to be the functional currency. Assets and liabilities of the Canada subsidiaries are translated into U.S. dollars using the exchange rates in effect at the balance sheet date. Results of operations are translated using the average exchange rate prevailing throughout the period. The effects of unrealized exchange rate fluctuations on translating foreign currency assets and liabilities into U.S. dollars are presented as foreign currency translation adjustments, net included in other comprehensive income (loss) in the consolidated statements of comprehensive income (loss). With the exception of transaction gains and losses on certain intercompany balances which we have determined are of a long-term investment nature, realized gains and losses on foreign currency transactions are included in the consolidated statements of operations. At December 31, 2016 and 2015, accumulated other comprehensive loss balances of $1,506 and $1,412, respectively, were related to unrealized foreign currency translation adjustments and transaction gains and losses on certain intercompany balances.

Non-recurring and acquisition-related costs

Transactions that are unusual in nature or which occur infrequently, are reported as non-recurring and acquisition-related costs on our condensed consolidated statements of operations. Non-recurring and acquisition related costs were $4,753, $275 and $2,881 for the years ended December 31, 2016, 2015 and 2014, respectively.

Non-recurring and acquisition-related costs include transaction expenses, including fees payable to financial, legal, accounting and other advisors, associated with the acquisition of Glacier. Acquisition-related costs were $3,935, $0 and $0 for the years ended December 31, 2016, 2015 and 2014, respectively.

Non-recurring and acquisition-related costs also include expenses associated with the strategic alliance agreement (the “DS Services Agreement”) with DS Services of America, Inc. (“DS Services”), including transition payments to certain former regional operators and legal expenses associated with litigation and arbitration proceedings against certain former regional operators. Such costs were $786, $252 and $2,806 for the years ended December 31, 2016, 2015 and 2014, respectively.

Non-recurring and acquisition-related costs also include various other expenses associated with severance and restructuring costs. Such costs were $32, $23 and $75 for the years ended December 31, 2016, 2015 and 2014, respectively.

Recent Accounting Pronouncements


Going Concern

In August 2014,January 2017, the Financial Accounting Standards Board (“FASB”) issued updated guidance clarifying management’s responsibility Accounting Standards Update (“ASU”) 2017-01,Business Combinations (Topic 805)to evaluateclarify the definition of a business, which is fundamental in the determination of whether there is substantial doubt about an entity’s ability to continuetransactions should be accounted for as a going concern and to provide related footnote disclosures.acquisitions (or disposals) of assets or businesses combinations. The updated guidance requires that in order to be considered a business the integrated set of assets and activities acquired must include, at a minimum, an entity’s management evaluate whether there are conditions or events, considered ininput and process that contribute to the aggregate, that raise substantial doubt about the entity’s ability to continue ascreate output. If substantially all of the fair value of the assets acquired is concentrated in a going concern within one year after the date that the financial statements are issued.single identifiable asset or group of similar assets, it is not considered a business, and therefore would not be considered a business combination. The update is effective for annualfiscal years beginning after December 15, 2018, and interim periods endingwith fiscal years beginning after December 15, 2019. We are currently evaluating the impact of adopting this guidance on our consolidated financial statements.

In March 2016, the FASB issued ASU 2016-09,Compensation- Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting,which simplifies several aspects of the accounting for share-based payment award transactions including the income tax consequences, the classification of awards as either equity or liabilities, and the classification on the statement of cash flows. The update is effective for fiscal years beginning after December 15, 2016 and for annual periods and interim periods thereafter. The amendment is not expected to have anwithin those annual periods. We are currently evaluating the impact of adopting this guidance on our consolidated financial statementsstatements.

In February 2016, the FASB issued ASU 2016-02,Leases (Topic 842), requiring lessees to recognize for all leases (with the exception of short-term leases) at the commencement date: (1) a lease liability, which is a lessee’s obligation to make lease payments arising from a lease, measured on a discounted basis, and (2) a right-of-use (“ROU”) asset, which is an asset that represents the lessee’s right to use, or disclosures.


Revenuecontrol the use of, a specified asset for the lease term. The update is effective for fiscal years beginning after December 15, 2019, and interim periods within fiscal years beginning after December 15, 2020. We currently anticipate that upon adoption of the new standard, ROU assets and lease liabilities will be recognized in amounts that will be material to the consolidated balance sheets.

In April 2015, the FASB issued ASU 2015-03,Simplifying the Presentation of Debt Issuance Costs (Subtopic 835-30),requiring that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from Contractsthe carrying amount of that debt liability, consistent with Customers


the presentation of debt discounts. We have adopted the amendments of this updated guidance effective January 1, 2016 and retrospectively applied to all periods presented. The adoption resulted in the $386 reclassification of debt issuance costs, net from other assets to long-term debt and capital leases, net of current portion and debt issuance costs on the consolidated balance sheets as of December 31, 2015.

In May 2014, the FASB issued updated guidanceASU 2014-09,Revenue from Contracts with Customers (Topic 606) which supersedes existing revenue recognition requirements in U.S. GAAP. The updated guidance requires that an entity recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. To achieve that core principle, the guidance establishes a five-step approach for the recognition of revenue. In March, April, May and December 2016, the FASB issued further guidance to provide clarity regarding principal versus agent considerations, the identification of performance obligations and certain other matters. The update isupdates are currently effective for annual reporting periods beginning after December 15, 2016,2017, including interim periods within that reporting period. We are currently in the initial stages of evaluating the provisions of the new standard and its potential impact of adopting this guidance on the Company’s revenue contracts by comparing our consolidated financial statements.


Discontinued Operations

In April 2014, the FASB issued updated guidance changingcurrent accounting policies and practices to the requirements for reporting discontinued operations.  The updated guidance requires that a disposal of a component of an entity or a group of components of an entity is required to be reported in discontinued operations if the disposal represents a strategic shift that has (or will have) a major effect on an entity’s operationsnew standard, and financial results when the component or components meet the criteria to be classified as held for sale, is disposed of by sale or is disposed of other than by sale.  The updated guidance also requires additional disclosures about discontinued operations.  The updates are effective for disposals (or classifications as held for sale) of components of an entity that occur within annual periods beginning on or after December 15, 2014.  The updates are not applicable to a component or components that are classified as held for sale before the effective date.  The amendment is not expected to have a significant impact on our consolidated financial statements.

Presentation of Unrecognized Tax Benefits

In July 2013, the FASB issued updated guidance requiring that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, except as follows.  To the extent a net operating loss carryforward, a similar tax loss, or a tax credit carryforward is not available at the reporting date to settle any additional income taxesidentifying potential differences that would result from applying the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entitynew standard to use, and the entity does not intend to use, the deferred tax asset for such purpose, the unrecognized tax benefit should be presented as a liability and should not be combined with deferred tax assets.  We have adopted this updated guidance effective January 1, 2014.  The adoption did not have a significant impact on our consolidated financial statements.
contracts.   

Item 7A.

2.

Quantitative and Qualitative Disclosure About Market Risk

Glacier Acquisition


The information required by Item 7A is not required to be provided by issuers that satisfy

On December 12, 2016, we completed the definitionacquisition of "smaller reporting company" under SEC rules.

Item 8.
Financial Statements and Supplementary Data

Index toGlacier, the Consolidated Financial Statements

Page
Management's Report on Internal Control Over Financial Reporting44
Report of Independent Registered Public Accounting Firm on Consolidated Financial Statements45
Report of Independent Registered Public Accounting Firm on Internal Control over Financial Reporting46
Consolidated Balance Sheets as of December 31, 2014 and 201347
Consolidated Statements of Operations for the years ended December 31, 2014 and 201348
Consolidated Statements of Comprehensive Loss for the years ended December 31, 2014 and 201349
Consolidated Statements of Stockholders' Equity for the years ended December 31, 2014 and 201350
Consolidated Statements of Cash Flows for the years ended December 31, 2014 and 201351
Notes to Consolidated Financial Statements52
Management’s Report on Internal Control Over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting. Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

The Company’s internal control over financial reporting includes policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect transactions and dispositions of assets; (2) provide reasonable assurances that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures are being made only in accordance with authorizations of management and the board of directors of Primo; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect on our financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management assessed the effectiveness of the Company’s internal control over financial reporting as of December 31, 2014. In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control-Integrated Framework (2013 framework). Based on our assessment and those criteria, management has concluded that we maintained effective internal control over financial reporting as of December 31, 2014.
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Primo Water Corporation

We have audited the accompanying consolidated balance sheets of Primo Water Corporation and subsidiaries as of December 31, 2014 and 2013, and the related consolidated statements of operations, comprehensive loss, stockholders’ equity and cash flows for the years then ended.  These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Primo Water Corporation and subsidiaries as of December 31, 2014 and 2013, and the results of their operations and their cash flows for the years then ended, in conformity with U.S. generally accepted accounting principles.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Primo Water Corporation and subsidiaries’ internal control over financial reporting as of December 31, 2014, based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission in 2013, and our report dated March 16, 2015 expressed an unqualified opinion on the effectiveness of Primo Water Corporation’s internal control over financial reporting.

/S/ McGladrey LLP

Raleigh, North Carolina
March 16, 2015
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Primo Water Corporation

We have audited Primo Water Corporation and subsidiaries’ internal control over financial reporting as of December 31, 2014, based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission in 2013. Primo Water Corporation’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the company's internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (a) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (b) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (c) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of  the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Primo Water Corporation maintained, in all material respects, effective internal control over financial reporting as of December 31, 2014, based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission in 2013.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets of Primo Water Corporation and subsidiaries as of December 31, 2014 and 2013, and the related consolidated statements of operations, comprehensive loss, stockholders’ equity and cash flows for the years then ended and our report dated March 16, 2015 expressed an unqualified opinion.

/S/ McGladrey LLP

Raleigh, North Carolina
March 16, 2015
PRIMO WATER CORPORATION
CONSOLIDATED BALANCE SHEETS
(In thousands, except par value information)

  December 31,  December 31, 
  2014  2013 
     
ASSETS    
Current assets:    
Cash $495  $394 
Accounts receivable, net  9,010   7,614 
Inventories  6,826   6,346 
Prepaid expenses and other current assets  1,279   1,499 
Total current assets  17,610   15,853 
         
Bottles, net  3,574   4,104 
Property and equipment, net  34,235   38,634 
Intangible assets, net  9,452   10,872 
Other assets  877   1,508 
Total assets $65,748  $70,971 
         
LIABILITIES AND STOCKHOLDERS' EQUITY        
Current liabilities:        
Accounts payable $12,499  $10,943 
Accrued expenses and other current liabilities  4,343   3,472 
Current portion of capital leases and notes payable  106   16 
Total current liabilities  16,948   14,431 
         
Long-term debt, capital leases and notes payable, net of current portion  24,210   22,654 
Liabilities of disposal group, net of current portion, and other long-term liabilities  2,316   2,330 
Total liabilities  43,474   39,415 
         
Commitments and contingencies        
         
Stockholders’ equity:        
Preferred stock, $0.001 par value - 10,000 shares authorized, none issued and outstanding
      
Common stock, $0.001 par value - 70,000 shares authorized, 24,642 and 24,076 shares issued and outstanding at December 31, 2014 and 2013, respectively
  25   24 
Additional paid-in capital  277,708   273,379 
Common stock warrants  8,659   8,420 
Accumulated deficit  (263,304)  (249,837)
Accumulated other comprehensive loss  (814)  (430)
Total stockholders’ equity  22,274   31,556 
Total liabilities and stockholders’ equity $65,748  $70,971 

The accompanying notes are an integral part of the consolidated financial statements.
PRIMO WATER CORPORATION
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)

  Years Ended December 31, 
  2014  2013 
     
Net sales $106,322  $91,209 
Operating costs and expenses:        
Cost of sales  78,452   68,367 
Selling, general and administrative expenses  18,969   15,025 
Non-recurring costs  2,881   777 
Depreciation and amortization  10,655   11,333 
Loss on disposal and impairment of property and equipment  2,104   126 
Total operating costs and expenses  113,061   95,628 
Loss from operations  (6,739)  (4,419)
Interest expense  6,325   4,425 
Loss from continuing operations  (13,064)  (8,844)
Loss from discontinued operations  (403)  (1,862)
Net loss $(13,467) $(10,706)
         
Basic and diluted loss per common share:        
Loss from continuing operations $(0.54) $(0.37)
Loss from discontinued operations  (0.01)  (0.08)
Net loss $(0.55) $(0.45)
         
Basic and diluted weighted average common shares outstanding  24,339   23,935 

The accompanying notes are an integral part of the consolidated financial statements.
PRIMO WATER CORPORATION
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(In thousands)

  Years Ended December 31, 
  2014  2013 
     
Net loss $(13,467) $(10,706)
Other comprehensive loss:        
Foreign currency translation adjustments, net  (384)  (394)
Comprehensive loss $(13,851) $(11,100)

The accompanying notes are an integral part of the consolidated financial statements
PRIMO WATER CORPORATION
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(In thousands)

            Accumulated   
      Additional  Common    Other  Total 
  Common Stock  Paid-in  Stock  Accumulated  Comprehensive  Stockholders’ 
  Shares  Amount  Capital  Warrants  Deficit  Loss  Equity 
Balance, December 31, 2012  23,772  $24  $272,336  $8,420  $(239,131) $(36) $41,613 
Employee stock compensation plans, net  304      1,047            1,047 
Issuance of common stock, net of issuance costs        (4)           (4)
Net loss              (10,706)     (10,706)
Other comprehensive loss                 (394)  (394)
Balance, December 31, 2013  24,076  $24  $273,379  $8,420  $(249,837) $(430) $31,556 
Employee stock compensation plans, net  274   1   3,979            3,980 
Cashless exercise of common stock warrants  292      350   (350)         
Issuance of DS Services' Warrant           589         589 
Net loss              (13,467)     (13,467)
Other comprehensive loss                 (384)  (384)
Balance, December 31, 2014  24,642  $25  $277,708  $8,659  $(263,304) $(814) $22,274 

The accompanying notes are an integral part of the consolidated financial statements.
PRIMO WATER CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
 (In thousands)

  Years Ended December 31, 
  2014  2013 
Cash flows from operating activities:    
Net loss $(13,467) $(10,706)
Less: Loss from discontinued operations  (403)  (1,862)
Loss from continuing operations  (13,064)  (8,844)
Adjustments to reconcile net loss to net cash provided by operating activities:        
Depreciation and amortization  10,655   11,333 
Loss on disposal and impairment of property and equipment  2,104   126 
Stock-based compensation expense  4,023   1,034 
Non-cash interest expense  2,776   1,162 
Issuance of DS Services' common stock warrant  589    
Other  (62)  (132)
Changes in operating assets and liabilities:        
Accounts receivable  (1,228)  2,464 
Inventories  (528)  1,205 
Prepaid expenses and other assets  90   (308)
Accounts payable  2,299   (437)
Accrued expenses and other liabilities  769   (970)
Net cash provided by operating activities  8,423   6,633 
         
Cash flows from investing activities:        
Purchases of property and equipment  (5,449)  (4,793)
Purchases of bottles, net of disposals  (2,473)  (2,507)
Proceeds from the sale of property and equipment  727   38 
Additions to and acquisitions of intangible assets  (33)  (45)
Net cash used in investing activities  (7,228)  (7,307)
         
Cash flows from financing activities:        
Borrowings under Revolving Credit Facilities  48,353   91,135 
Payments under Revolving Credit Facilities  (47,498)  (95,067)
Borrowings under Term loans  22,500   5,500 
Payments under Term loans  (23,499)   
Note payable and capital lease payments  (147)  (15)
Debt issuance costs and other  (640)  (801)
Stock option and employee stock purchase activity, net  198   130 
Net cash (used in) provided by financing activities  (733)  882 
         
Cash (used in) provided by operating activities of discontinued operations  (259)  56 
         
Effect of exchange rate changes on cash  (102)  (104)
Net increase in cash  101   160 
Cash, beginning of year  394   234 
Cash, end of period $495  $394 

The accompanying notes are an integral part of the consolidated financial statements.
PRIMO WATER CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except per share amounts)

1.Description of Business and Significant Accounting Policies

Business

Primo Water Corporation (together with its consolidated subsidiaries, “Primo,” “we,” “our,” “us”) is a leading provider of multi-gallon purified bottledhigh-quality drinking water dispensed to consumers through self-service refill water machines located at supermarkets and water dispensers sold through major retailers in the United States and Canada.

Principles of Consolidation

Our consolidated financial statements include the accounts of Primo and our wholly-owned subsidiaries.  All intercompany amounts and transactions have been eliminated in consolidation.  Our consolidated statements have been prepared in accordance with generally accepted accounting principles in the United States (“U.S. GAAP”).

Use of Estimates

The preparation of our financial statements in conformity with U.S. GAAP requires us to make certain estimates, judgments and assumptions.other retail locations. We believe that the estimates, judgmentsAcquisition will diversify our retailer and assumptions usedfinancial concentration, create operational and shared services synergies and create cross-selling opportunities with retailers and consumers.

We paid approximately $200,220 in aggregate consideration in connection with the Acquisition, which was a combination of cash, issuance of Primo common stock, the retirement of indebtedness and minority interests, and the issuance of warrants to determine certain amounts that affectpurchase shares of Primo common stock as outlined below. We financed the financial statements are reasonable, based on information availabletransaction through a combination of cash-on-hand and borrowings under the Goldman Credit Facility.

We have recorded the assets purchased and liabilities assumed at the time they are made. To the extent there are material differences between these estimates and actual results, our consolidated financial statements may be affected.  Some of the more significant estimates include valuation of inventories, future cash flows associated with long-lived assets,their estimated fair value assumptions in analyzing valuation of intangible assets, assumptions involved in valuing equity awards, valuation of deferred taxes and allowance for sales returns.


Reclassifications

Certain amounts reported previously have been reclassified to conform to the current year presentation,accordance with no effect on stockholders’ equity or net loss as previously presented.

Discontinued Operations

As described in Note 3, during 2012, we committed to a plan to sell the assets of the sparkling beverage appliances, flavorings, CO2 cylinders and accessories business sold under the Flavorstation brand (the “Disposal Group”)FASB ASC Topic 805:Business Combinations. We determined that the Disposal Group meets the criteria for classification as discontinued operations.  As a result, the results of operations and financial position of the Disposal Group for the current and prior periods are reflected as discontinued operations.

DS Services Agreement

On November 12, 2013, we entered into a strategic alliance agreement (the “DS Services Agreement”) with DS Services of America, Inc. (“DS Services”) pursuant to which DS Services has become our primary bottler and distributor and provider of exchange and supply services for the Exchange business in the United States.  Pursuant to the agreement, we have also begun the transition of DS Services retail customers to Primo, which we expect to be completed by June 30, 2015.

Revenue Recognition

Revenue is recognized for the sale of multi-gallon purified bottled water upon either the delivery of inventory to the retail store or theThe purchase by the consumer. Revenue is either recognized as an exchange transaction (where a discount is provided on the purchase of a multi-gallon bottle of purified water for the return of an empty multi-gallon bottle) or a non-exchange transaction. Revenues on exchange transactions are recognized net of the exchange discount. Self-service refill water revenue is recognized as the water is filtered, which is measured by the water dispensing equipment meter.
Revenue is recognized for the sale of our water dispenser products when title is transferred to our retail customers. We have no contractual obligation to accept returns nor do we guarantee sales. However, we will at times accept returns or issue credits for manufacturer defects or that were damaged in transit. Revenues are recognized net of an estimated allowance for returns using an average return rate based upon historical experience.

In addition, we offer certain incentives such as coupons and rebates that are netted against and reduce net sales in the consolidated statements of operations. With the purchase of certain of our water dispensers we include a coupon for a free multi-gallon bottle of purified water. No revenue is recognized with respect to the redemption of the coupon for a free multi-gallon bottle of water and the estimated cost of the multi-gallon bottle of purified water is included in cost of sales.

Cash

All highly liquid investments with an original maturity of three months or less at the date of purchase are considered to be cash equivalents. The Company had no cash equivalents at either December 31, 2014 or 2013.

Accounts Receivable

All trade accounts receivable are due from customers located within the United States and Canada. We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. Accounts receivable, net includes allowances for doubtful accounts of $107 and $321 at December 31, 2014 and 2013, respectively.  The allowance for doubtful accounts is based on a review of specifically identified accounts in addition to an overall aging analysis. Judgments are made with respect to the collectability of accounts receivable based on historical experience and current economic trends. Actual losses could differ from those estimates.

  Beginning Balance  Amounts Charged or (Credited) to Expense  Deductions  Ending Balance 
Year Ended December 31, 2014 $321   (273)  59  $107 
Year Ended December 31, 2013 $792   (275)  (196) $321 

Inventories

Our water dispenser inventories consist primarily of finished goods and are valued at the lower of cost or realizable value, with cost determined using the first-in, first-out (FIFO) method. The cost basis of multi-gallon purified bottled water held on consignment at retail store locations is the amount paid to independent distributors who deliver our water.

Bottles

Bottles consist of three- and five- gallon refillable polycarbonate bottles used in our exchange business and are stated at cost, less accumulated depreciation. Depreciation is calculated using the straight-line method over the estimated useful life of two years.

Property and Equipment

Property and equipment are stated at cost, less accumulated depreciation and amortization. Internal and external costs incurred to acquire and create internal use software are capitalized and amortized over the useful life of the software. Depreciation and amortization is generally calculated using straight-line methods over estimated useful lives that range from two to ten years, taking into account estimated salvage values for certain assets.

We incur maintenance costs on our major equipment. Maintenance, repair and minor refurbishment costs are charged to expense as incurred, while additions, renewals, and improvements are capitalized.
Customer Bottle Deposits

In our Canadian Exchange business, we collect a refundable deposit on each customer’s initial purchase of our water.  If a customer decides to exit our program, the deposit is refunded.  At December 31, 2014 and 2013, customer bottle deposits of $707 and $708, respectively, were reported in accrued expenses and other current liabilities on our Consolidated Balance Sheets. We estimate a portion of deposits which, based on historical experience, we do not believe will be refunded to customers.  The customer bottle deposit liability was reduced by $215 and $180 for 2014 and 2013, respectively, for such estimates.

Intangible Assets

We classify intangible assets into two categories: (1) intangible assets with definite lives subject to amortization and (2) intangible assets with indefinite lives not subject to amortization. We determine the useful lives of our identifiable intangible assets after considering the specific facts and circumstances related to each intangible asset. Factors we consider when determining useful lives include the contractual term of any agreement related to the asset, the historical performance of the asset, our long-term strategy for using the asset, any laws or other local regulations which could impact the useful life of the asset, and other economic factors, including competition and specific market conditions. Intangible assets that are deemed to have definite lives are amortized, primarily on a straight-line basis, over their useful lives.  Intangible assets that are deemed to have indefinite lives are tested for impairment annually, as of December 31, or more frequently if events or changes in circumstances indicate that the asset might be impaired. The impairment test for indefinite-lived intangibles consists of a comparison ofprice exceeded the fair value of the net assets acquired resulting in goodwill of $91,822, attributable to expected operational and financial synergies, and the ability to capture additional market share. The identifiable definite-lived intangible assets consist of customer lists and developed technology and will be amortized over 19 years and 8 years, respectively. The identifiable indefinite-lived intangible asset with its carrying amount.  If the carrying amount exceeds the fair value, an impairment charge is recognized in an amount equal to that excess.

Long-Lived Assets

We review long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. The carrying amount of a long-lived asset is not recoverable if it exceeds the sumconsists of the undiscounted cash flows expected to resultGlacier trade name. Operations of the acquired entity are included in the consolidated statement of operations from the useacquisition date. Fees and eventual dispositionexpenses associated with the acquisition were $3,935 for the year ended December 31, 2016.           

The purchase price has been allocated to the assets and liabilities as follows: 

Aggregate consideration:

    

Cash consideration

 $49,397 

Common stock issued

  36,767 

Warrants issued

  8,420 

Extinguishment of debt

  64,658 

Noncontrolling interest retired

  40,978 

Purchase price

 $200,220 

Purchase price allocation:

    

Cash acquired

 $4,294 

Property and equipment

  65,605 

Identifiable intangible assets

  142,330 

Investments and other assets

  11,765 

Goodwill

  91,822 

Deferred tax liability

  (13,607)

Net liabilities assumed

  (101,989)

Aggregate purchase price

 $200,220 

The estimated fair values are subject to refinement during the measurement period (which is no longer than one year after the closing date of the asset at the date it is tested for recoverability, whether in use or under development. An impairment loss is measuredacquisition), as the amount by which the carrying amount of a long-lived asset exceeds its fair value.


Stock-Based Compensation

We estimate the grantadditional information regarding closing date fair value becomes available. During the measurement period, the causes of equity awards and amortize this value overany changes in cash flow estimates are considered to determine whether the performancechange results from circumstances that existed at the acquisition date or service period. We measureif the fair value of stock options and awards granted under the Primo Water Corporation Value Creation Plan (the “VCP”) using a Black-Scholes option pricing model which incorporates multiple complex and subjective inputs and assumptions (see “Note 9 – Stock-Based Compensation”). These variables include the expected term of the award, the expected stock price volatility over the expected term and risk-free interest rate. For restricted stock awards, we measure the fair value based upon the market price of our common stock onchange results from an event that occurred after the date of acquisition. The primary areas of the grant.  Compensation expense is generally recognized on a straight-line basispurchase price allocation that are not yet finalized are property and equipment and identifiable intangible assets.

Glacier has contributed net sales and net loss of $6,602 and ($327), respectively, reported in our consolidated statement of operations for over the service period.  For awards with performance conditions, we begin recognizing compensation expense when it becomes probable that the performance condition will be attained. Stock-based compensation expense is reflected in selling, general,year ended December 31, 2016, excluding acquisition and administrative expenses.

Research, Development and Engineering

Research, development and engineering costs, primarilyintegration related to the design and innovation of water dispensers, are expensed as incurred.

Advertising Costs

Costs incurred for producing and distributing advertising and advertising materials are expensed as incurred or the first time the advertising takes place. Advertising costs totaled $28 and $70 for 2014 and 2013, respectively, and areexpenses included in selling, general,non-recurring and administrative expenses.

Concentrationsacquisition-related costs.

Unaudited pro forma results of Risk


Our principal financial instruments subject to potential concentration of credit riskoperations are cash, trade receivables and accounts payable. We invest our funds in a highly rated institution and believe the financial risk associated with cash in excess of federally insured amounts is minimal. At December 31, 2014 and 2013, $175 and $171, respectively, of our cash on deposit exceeded the insured limits.
We perform ongoing credit evaluations of our customers’ financial condition and maintain allowancespresented below for doubtful accounts that we believe are sufficient to provide for losses that may be sustained on realization of accounts receivable.  We had two customers that accounted for approximately 40% and 22% of sales in 2014 and two customers that accounted for approximately 45% and 25% of sales in 2013. These two customers purchased products from both our Water and Dispensers Segments. We had three customers that accounted for approximately 41%, 18% and 10% of total trade receivables at December 31, 2014 and three customers that accounted for approximately 42%, 11% and 8% of total trade receivables at December 31, 2013.

Basic and Diluted Net loss Per Share

Net loss per share has been computed using the weighted average number of shares of common stock outstanding during each period. Diluted amounts per share include the dilutive impact, if any, of our outstanding potential common shares, such as stock options, unvested shares of restricted stock, restricted stock units and warrants. Potential common shares that are anti-dilutive are excluded from the calculation of diluted net loss per common share.

For the years ended December 31, 20142016 and 2013, stock options, unvested shares of restricted stock, restricted stock units and warrants with respect to an aggregate of 3,154 and 2,611 shares have been excluded from2015, assuming that the computation of the number of shares usedAcquisition occurred on January 1, 2015:

  

Year Ended

December 31,

2016

  

Year Ended

December 31,

2015

 

Net sales

 $272,923  $265,279 

Pro forma net loss

 $(15,007) $(2,020)
         

Basic and diluted loss per common share:

        

Net loss attributable to common shareholders

 $(0.53) $(0.07)

3.

Goodwill and Intangible Assets

The change in the diluted earnings per share, respectively.  These shares have been excluded because we incurred a net loss for eachcarrying amount of these periods and their inclusion would be anti-dilutive.


Income Taxes

We account for income taxes using the asset and liability method, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements. Under this method, deferred tax assets and liabilities are determined based on the difference between the financial statement and tax bases of assets and liabilities, using enacted tax rates in effect for the year in which the differences are expected to reverse. Deferred tax assets are reduced by a valuation allowance to the extent that utilizationgoodwill is not presently more likely than not.

As required by U.S. GAAP, we recognize the financial statement benefit of a tax position only after determining that the relevant tax authority would more likely than not sustain the position following an audit. For tax positions meeting the more-likely-than-not threshold, the amount recognized in the financial statements is the largest benefit that has a greater than 50 percent likelihood of being realized upon ultimate settlement with the relevant tax authority.

Cumulative Translation Adjustment and Foreign Currency Transactions

The local currency of our operations in Canada is considered to be the functional currency. Assets and liabilities of the Canada subsidiary are translated into U.S. dollars using the exchange rates in effect at the balance sheet date. Results of operations are translated using the average exchange rate prevailing throughout the period. The effects of unrealized exchange rate fluctuations on translating foreign currency assets and liabilities into U.S. dollars are accumulatedsummarized as the cumulative translation adjustment included in accumulated other comprehensive income (loss) in the statement of stockholders’ equity. With the exception of transaction gains and losses on certain intercompany balances which we have determined are of a long-term investment nature, realized gains and losses on foreign currency transactions are included in the statement of operations. At December 31, 2014 and 2013, accumulated other comprehensive loss balances of $814 and $430, respectively, were related to unrealized foreign currency translation adjustments and transaction gains and losses on certain intercompany balances.
follows: 

Balance at December 31, 2015

 $ 

Acquisition of Glacier

  91,822 

Effect of foreign currency translation

  (113)

Balance at December 31, 2016

 $91,709 


Non-recurring costs

Transactions that are unusual in nature or which occur infrequently, but not both, are reported as non-recurring costs on our Consolidated Statements of Operations.  Non-recurring costs consist primarily of transition and other expenses associated with the DS Services Agreement as well as other legal, severance and restructuring-related expenses.
 
Recent Accounting Pronouncements

Going Concern

In August 2014, the Financial Acccounting Standards Board (FASB) issued updated guidance clarifying management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern and to provide related footnote disclosures.  The updated guidance requires that an entity’s management evaluate whether there are conditions or events, considered in the aggregate, that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date that the financial statements are issued. The update is effective for annual periods ending after December 15, 2016, and for annual periods and interim periods thereafter. The amendment is not expected to have an impact on our consolidated financial statements.

Revenue from Contracts with Customers

In May 2014, the FASB issued updated guidance which supersedes existing revenue recognition requirements in U.S. GAAP.  The updated guidance requires that an entity recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.  To achieve that core principle, the guidance establishes a five-step approach for the recognition of revenue.  The update is effective for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period.  We are currently evaluating the impact of adopting this guidance on our consolidated financial statements.

Discontinued Operations

In April 2014, the FASB issued updated guidance changing the requirements for reporting discontinued operations.  The updated guidance requires that a disposal of a component of an entity or a group of components of an entity is required to be reported in discontinued operations if the disposal represents a strategic shift that has (or will have) a major effect on an entity’s operations and financial results when the component or components meet the criteria to be classified as held for sale, is disposed of by sale or is disposed of other than by sale.  The updated guidance also requires additional disclosures about discontinued operations.  The updates are effective for disposals (or classifications as held for sale) of components of an entity that occur within annual periods beginning on or after December 15, 2014.  The updates are not applicable to a component or components that are classified as held for sale before the effective date.  The amendment is not expected to have a significant impact on our consolidated financial statements.

Presentation of Unrecognized Tax Benefits

In July 2013, the FASB issued updated guidance requiring that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, except as follows.  To the extent a net operating loss carryforward, a similar tax loss, or a tax credit carryforward is not available at the reporting date to settle any additional income taxes that would result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use, the deferred tax asset for such purpose, the unrecognized tax benefit should be presented as a liability and should not be combined with deferred tax assets.  We have adopted this updated guidance effective January 1, 2014.  The adoption did not have a significant impact on our consolidated financial statements.
 
2.Intangible Assets

Intangible

Information regarding intangible assets areis summarized as follows:


  December 31, 2014  December 31, 2013 
  Gross Carrying Amount  Accumulated Amortization  
Net
Intangible Assets
  Gross Carrying Amount  Accumulated Amortization  
Net
Intangible Assets
 
Amortized intangible assets:           
Customer relationships $15,593  $(6,508) $9,085  $15,926  $(5,687) $10,239 
Patent costs  1,195   (1,084)  111   1,188   (785)  403 
   16,788   (7,592)  9,196   17,114   (6,472)  10,642 
Unamortized intangible assets:                     
Trademarks  256      256   230      230 
Total $17,044  $(7,592) $9,452  $17,344  $(6,472) $10,872 

  

December 31, 2016

 
  

Gross

Carrying

Amount

  

Accumulated

Amortization

  

Net

Intangible

Assets

  

Weighted

Average

Life

(Years)

 

Amortized intangible assets:

                

Customer relationships

 $93,678  $(8,220) $85,458   15.0 

Patent costs

  1,228   (1,200)  28   3.0 

Developed technology

  830   (5)  825   8.0 

Trademarks

  283   (37)  246   15.0 
   96,019   (9,462)  86,557     

Unamortized intangible assets:

                

Trade name

  62,900      62,900     

Total

 $158,919  $(9,462) $149,457   15.0 

  

December 31, 2015

 
  

Gross

Carrying

Amount

  

Accumulated

Amortization

  

Net

Intangible

Assets

  

Weighted

Average

Life

(Years)

 

Amortized intangible assets:

                

Customer relationships

 $14,977  $(7,164) $7,813   15.0 

Patent costs

  1,205   (1,192)  13   3.0 

Developed technology

            

Trademarks

  255   (7)  248   15.0 
   16,437   (8,363)  8,074     

Unamortized intangible assets:

                

Trade name

             

Total

 $16,437  $(8,363) $8,074   15.0 

Amortization expense for intangible assets was $1,066, $984 and $1,215 in 2016, 2015 and $1,410 in 2014, and 2013, respectively. AmortizationFuture amortization expense related to intangible assets which is an estimate for each future year and subject to change, is as follows:


2015 $988 
2016  853 
2017  832 
2018  827 
2019  826 
Thereafter  4,870 
Total $9,196 

2017

 $5,075 

2018

  5,069 

2019

  5,066 

2020

  5,066 

2021

  5,066 

Thereafter

  61,215 
  $86,557 

3.

4.

Discontinued Operations


During 2012, we committed to a plan to sell the assets of the Disposal Group, which includes sparkling beverage appliances, flavorings, CO2CO2 cylinders and accessories sold under the Flavorstation brand as well as the Omnifrio Single-Serve Businesssingle-serve business and initiated an active program to execute this plan. In addition, we determined that the Disposal Group met all of the criteria for classification as discontinued operations. As a result, current and prior year amounts and disclosures reflect these operations are reflected as discontinued operations.


The assetsoperations in our consolidated financial statements. For 2016, the primary activities of our discontinued operations relate to the resolution of contingencies and liabilitiesother matters that arose from, and that are directly related to the operations of the Disposal Group classified as held for salebefore its disposition.

Accrued expenses and other current liabilities of the disposal group of $1,901 and $15 at December 31, 2016 and 2015, respectively, are summarized as follows:

presented within accrued expenses and other current liabilities on the consolidated balance sheets. Other long-term liabilities of the disposal group of $0 and $1,942 at December 31, 2016 and 2015, respectively, are presented within other long-term liabilities on the consolidated balance sheets.


  December 31, 2014  December 31, 2013 
Current assets of disposal group held for sale    
Accounts receivable, net $  $15 
Inventories     200 
Prepaid expenses and other current assets     10 
  $  $225 
         
Current liabilities of disposal group held for sale     
Accounts payable $15  $39 
Accrued expenses and other current liabilities  8   53 
  $23  $92 
         
Liabilities of disposal group held for sale, net of current portion     
Other long-term liabilities $1,987  $2,000 
  $1,987  $2,000 
 
5766

The net sales and operating results classified as discontinued operations were as follows:


  Years Ended December 31, 
  2014  2013 
     
Net sales $219  $2,706 
Operating costs and expenses:        
Cost of sales  264   3,020 
Selling, general and administrative  358   479 
Barter credit impairment     1,069 
Total operating costs and expenses  622   4,568 
Loss from discontinued operations $(403) $(1,862)

Omnifrio Single-Serve Beverage Business

On April 11, 2011, we completed the acquisition of certain intellectual property and other assets (the “Omnifrio Single-Serve Beverage Business”) from Omnifrio Beverage Company, LLC (“Omnifrio”) for consideration which included, among other items, up to $3,000 in milestone payments and $2,000 in deferred purchase price payments. On July 19, 2013, as amended July 19, 2014, we entered into a conditional settlement and release agreement with Omnifrio and certain other parties pursuant to which we agreed to, among other things, use commercially reasonable efforts to sell the assets purchased from Omnifrio and to provide Omnifrio certain amounts of the proceeds of any such sale in exchange for Omnifrio agreeing to release us from any claims related to the milestone payments included in our original purchase agreement with Omnifrio and, upon the sale of such assets, to release us from any claims related to the deferred purchase price payments included in such agreement. As of December 31, 2014, no such sale has been negotiated. Pursuant to the October 18, 2014 second amendment to the conditional settlement and release agreement, a portion of certain fees paid by Primo to Omnifrio and certain other parties was used to reduce the balance of the deferred purchase price payments. The amended agreement is effective through April 17, 2015. Deferred purchase price payments totaling $1,987 and $2,000 as of December 31, 2014 and 2013, respectively, were included within liabilities of disposal group, net of current portion, and other long-term liabilities on the consolidated balance sheets.

  

Years ended December 31,

 
  

2016

  

2015

  

2014

 
             

Net sales

 $  $  $219 

Operating costs and expenses:

            

Cost of sales

  1   7   264 

Selling, general and administrative expenses

  47   93   358 

Barter credit impairment

     196    

Total operating costs and expenses

  48   296   622 

Loss from discontinued operations

 $(48) $(296) $(403)

4.

5.

Bottles

Bottles are summarized as follows at December 31:


  2014  2013 
Cost $4,747  $4,535 
Less accumulated depreciation  (1,173)  (431)
  $3,574  $4,104 

  

2016

  

2015

 

Cost

 $4,432  $4,653 

Less accumulated depreciation

  (280)  (965)
  $4,152  $3,688 

Depreciation expense for bottles was $2,200, $2,346 and $2,452 for 2016, 2015 and $2,186 for 2014, and 2013, respectively.

5.

6.

Property and Equipment


Property and equipment is summarized as follows at December 31:


  December 31,  December 31, 
  2014  2013 
Leasehold improvements $90  $87 
Machinery and equipment  6,940   8,347 
Vending equipment  25,249   23,275 
Racks and display panels  30,047   34,370 
Office furniture and equipment  234   234 
Software and computer equipment  4,227   3,972 
Vehicles under capital leases  427    
Equipment not in service  721   1,525 
   67,935   71,810 
Less accumulated depreciation and amortization  (33,700)  (33,176)
  $34,235  $38,634 

During 2014, as part of the transition of bottling and distribution responsibilities in our Exchange services to DS Services, we entered into arrangements to sell or otherwise dispose of certain racks and machinery in exchange for cash proceeds of $825.  The racks and machinery disposed of had a gross carrying value of $5,037 and accumulated depreciation of $(3,600) reported within property and equipment, net on our consolidated balance sheets.  The expected total sales proceeds, less amounts collected during 2014, is presented as a receivable in prepaid expenses and other current assets on our consolidated balance sheets at December 31, 2014.  The disposals resulted in a loss of $612 which is reported within loss on disposal and

  

2016

  

2015

 

Machinery and equipment

 $8,396  $7,209 

Vending equipment

  88,584   26,155 

Racks and display panels

  30,954   32,065 

Software and computer equipment

  4,074   4,298 

Vehicles under capital leases

  1,330   772 

Equipment not in service

  6,835   1,025 

Other

  1,092   17 
   141,265   71,541 

Less accumulated depreciation and amortization

  (40,934)  (39,178)
  $100,331  $32,363 

We recorded an impairment of property and equipment on our consolidated statements of operations$104 for 2014.


During 2014, we recorded a $824 impairment2015 associated with certain Refill equipment that is not expected to generate future cash flows sufficient to recover the net book value of the equipment. The vending equipment had a gross carrying value of $1,374 and accumulated depreciation of $(492) prior to its impairment.  Its estimated salvage value of $58 is reported as part of equipment not in service within property and equipment, net on our consolidated balance sheets at December 31, 2014. The impairment isimpairments are reported within loss on disposal and impairment of property and equipment on our consolidated statements of operations for 2014.

operations.

When we replace Refill equipment at a customer location with new equipment, the remaining net book value, adjusted for any salvage or residual value, associated with the original equipment and related capitalized installation costs is removed resulting in a loss on disposal.disposal in some instances. The new equipment and related installation costs are capitalized and depreciated over the estimated useful life of the asset. Such disposals resulted in losses of $745, $430 and $573 and $165for 2016, 2015 and 2014, and 2013, respectively, which are reported within loss on disposal and impairment of property and equipment on our consolidated statements of operations.


The table

Thetable below summarizes our loss on disposal and impairment of property and equipment:

  

Years Ended December 31,

 
  

2016

  

2015

  

2014

 

Refill vending equipment impairments

 $-  $104  $824 

Loss on disposals of Exchange racks and machinery associated with DS Services transition

        612 

Loss on disposal of refill vending equipment and related installation costs

  745   430   573 

Loss (gain) on other disposals

  4   (34)  95 
  $749  $500  $2,104 

During the fourth quarter of 2015, we reduced our estimate of salvage value and extended the useful life of certain Refill equipment which resulted in incremental depreciation expense of $634 for the last three months of 2015 reported in depreciation and amortization in our consolidated statements of operations. These changes in estimates were made in light of recent experience with the equipment, future plans and current facts and circumstances.


  Years Ended December 31, 
  2014  2013 
Refill vending equipment impairments $824  $ 
Loss on disposals of Exchange racks and machinery associated with DS Services transition  612    
Loss on disposal of refill vending equipment and related installation costs  573   165 
Loss (gain) on other disposals  95   (39)
  $2,104  $126 
 
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Table of Contents

Depreciation expense for property and equipment was $7,260, $7,103 and $6,988 for 2016, 2015 and $7,737 for 2014, and 2013, respectively.

6.

7.

Accrued Expenses and Other Current Liabilities


Accrued expenses and other current liabilities are summarized as follows:


  2014  2013 
Accrued payroll and related items $905  $335 
Accrued severance     164 
Accrued professional and other expenses  1,535   1,405 
Accrued interest  460   229 
Accrued sales tax payable  373   217 
Customer bottle deposits  707   708 
Other  340   322 
Current liabilities of disposal group held for sale  23   92 
  $4,343  $3,472 

follows at December 31:

  

2016

  

2015

 

Accrued distributor, service provider and commission payments

 $5,224  $309 

Accrued payroll and related items

  3,402   1,718 

Accrued professional expenses

  85   37 

Accrued interest

  361   74 

Accrued sales tax payable

  254   52 

Accrued sales allowances

  181   541 

Customer bottle deposits

  759   689 

Other

  4,755   313 

Current liabilities of disposal group held for sale

  1,901   15 
  $16,922  $3,748 

7.

8.

Debt, Capital Leases and Notes Payable


Debt, capital leases and notes payable are summarized as follows:


  2014  2013 
Revolving Credit Facility $4,000  $ 
Term Notes  20,000    
Prior Senior Revolving Credit Facility     3,145 
Prior Term Loans, net of discount     19,496 
Capital leases  304    
Notes payable  12   29 
   24,316   22,670 
Less current portion  (106)  (16)
Long-term debt, capital leases and notes payable, net of current portion $24,210  $22,654 

Revolving

  

December 31,

  

December 31,

 
  

2016

  

2015

 
         

Term loans

 $186,000  $20,000 

Debt issuance costs

  (3,794)  (386)

Total Credit Facilities

  182,206   19,614 

Junior Subordinated Debentures

  89,529    

Capital leases

  712   461 
   272,447   20,075 

Less current portion

  (2,183)  (172)

Long-term debt and capital leases, net ofcurrent portion and debt issuance costs

 $270,264  $19,903 

Goldman Credit Facility and Term Notes


On June 20, 2014,December 12, 2016, we entered into a note purchase agreement (the “Credit Agreement”)the Goldman Credit Facility that provides up to $35,000 in secured indebtednessfor a $186,000 term loan facility (the “Term Loan”) and consists of a $15,000$10,000 revolving creditloan facility (the “Revolving Credit Facility”) and $20,000 in term notes (the “Term Notes”). We repaid outstanding Prior Term Loans and borrowings outstanding on the Prior Senior Revolving Credit Facility, described below, upon entering into the Credit Agreement.  The RevolvingGoldman Credit Facility matures on June 20, 2019December 12, 2021. The Term Loan requires annual principal payments (payable in quarterly installments beginning March 31, 2017) equal to 1% per annum, or $1,860, with all outstanding borrowings and accrued interest to be repaid on such date and the Term Notes mature on June 20, 2021 with all outstandingremaining indebtedness and accrued interest to be repaid on such date.due at maturity. The RevolvingGoldman Credit Facility and Term Notes areis secured on a first priority basis by substantially all of our assets.


assets but no more than 65% of the voting equity of non-U.S. subsidiaries.

Interest on outstanding amounts owedborrowings under the Term Notes isGoldman Credit Facility will be calculated at our option at either a base rate (which may be derived from the federal funds effective rate) or a London Interbank Offered Rate (“LIBOR”), subject to floors of 4.0% for the base rate and 1.0% per annum for LIBOR, respectively, and plus, in each case, a margin, initially set at 5.50% per annum with respect to LIBOR loans and 4.50% per annum for base rate loans. Interest rate margins for the loans will step down upon the achievement of consolidated leverage ratios. A commitment fee of 0.50% per annum will be payable quarterly aton the rateaverage undrawn portion of 7.8%.  Principal payments under the Term Notes are payable in five annual $4,000 installments beginning on June 20, 2017.Revolving Credit Facility. Total costs associated with the Term NotesGoldman Credit Facility were $338,$4,041, which have been capitalizedpresented either as deferred loana direct deduction from the carrying amount of the debt within long-term debt and capital leases, net of current portion and debt issuance costs, andwith respect to costs attributable to the Term Loan, or within other assets, with respect to costs attributable to the Revolving Facility. The costs are being amortized as part of interest expense over the term of the Term Notes.  At December 31, 2014, accumulated amortization related to Term Notes deferred loan costs was $34.


Interest on outstanding borrowings under the Revolving Credit Facility is payable at our option at either (i) the Base Rate, defined as the greater of the Prime Rate, the Federal Funds Effective Rate plus 0.50% or the LIBOR for a three-month interest period plus 1.0%, plus in each such case a margin of 3.25% or (ii) a one-, two-, three- or six-month LIBOR rate, plus a margin of 4.25%.  We are required to pay a commitment fee of 0.50% on the unused amount of the commitment under the RevolvingGoldman Credit Facility. Total costs associated with the Revolving Credit Facility were $213, which have been capitalized as deferred loan costs and are being amortized as part of interest expense over the term of the Revolving Credit Facility.  At December 31, 2014, accumulated amortization related to Revolving Credit Facility deferred loan costs was $21. As of December 31, 2014,2016, we had $4,000 inno outstanding borrowings at a weighted-average interest rate of 4.67% and our remaining availability was $11,000$4,100 under the Revolving Credit Facility.

 
6068

The Goldman Credit AgreementFacility contains a number of affirmative and restrictive financialnegative covenants (including limitations on dissolutions, sales of assets, investments, and indebtedness and liens) that use consolidated adjusted EBITDA.EBITDA (“Adjusted EBITDA”). Adjusted EBITDA is a non-U.S. GAAP financial measure that is calculated as lossincome (loss) from continuing operations before depreciation and amortization; interest expense; change in fair value of warrant liability; non-cash, stock-based compensation expense; non-recurring costs; and loss on disposal and impairment of property and equipment and other.


The primary operational covenants included in the RevolvingGoldman Credit Facility are as follows: (i) a maximum fixed charge coverage ratio of 1.20:1.00 beginning with the fiscal quarter ending March 31, 2017, (ii) a maximum total leverage ratio of 4.25:1.00 beginning with the fiscal quarter ending December 31, 2016, and (iii) a minimum consolidated total indebtednessliquidity of $3,500, with the financial ratios to adjusted EBITDA of no more than 3.00 to 1.00be tested as of the last day of each month (measured on a trailing four-quarter basis), declining to 2.75 on October 31, 2015 and thereafter, (ii) a consolidated tangible net worth requirement measured at the end of each month of no less than $11,000 plus 50% of consolidated net income on a cumulative basis for each succeeding fiscal quarter commencing withthereafter, and the quarter ended June 30, 2014 (net losses are disregarded), and (iii) a ratio of adjusted EBITDAminimum liquidity to consolidated fixed charges of no less than 0.90be required at all times. The required financial ratios will step down to 1.00lower levels in future periods as ofprovided in the last day of each quarter (measured on a trailing four-quarter basis), increasing to 1.00 on March 31, 2015 and thereafter.Goldman Credit Facility. At December 31, 20142016 we were in compliance with all operational covenants, with: (i)including a consolidated total indebtedness to adjusted EBITDAleverage ratio of 1.90 to 1.00, (ii) consolidated tangible net worth3.73:1.

We terminated and repaid outstanding borrowings of $12,822 compared to$20,000 under our prior credit facility upon entering into the minimum of $11,109 and (iii) an adjusted EBITDA to consolidated fixed charges ratio of 1.12.


Goldman Credit Facility on December 12, 2016. In connection with the closing of the new credit facility,Goldman Credit Facility, we immediately expensed to interest expense, net the remaining $883$285 in deferred loan costs, $583 inunamortized debt discount and $677 in original issue discount related to our prior credit facility and $2,816 related to an early payment penalty.

Junior Subordinated Debentures

In connection with the Prior Senior Revolving Credit Facility and Prior Term Loans, described below.Acquisition, we assumed $89,529 of Subordinated Debentures issued to the Trust. Interest expense, inclusiveon the Subordinated Debentures accrues at an annual rate of 9.0625% payable monthly in arrears. The Subordinated Debentures mature on January 31, 2028 but may be redeemed at our option at any time at 100% of the write-off described above, related to deferred loan cost amortization, debt discount and original issue discount amortization for the Prior Senior Revolving Credit Facility and the Prior Term Loans totaled $2,718 for 2014.  In addition, we paid a $705 early payment penalty associated with the Prior Term Loans.


Prior Senior Revolving Credit Facility and Prior Term Loans

We entered into a senior revolving credit facility on April 30, 2012, as amended on February 21, 2013 (the “Prior Senior Revolving Credit Facility”). The Prior Senior Revolving Credit Facility provided for total borrowing availability of up to $20,000, subject to borrowing base requirements related to our eligible accounts receivable and inventory and subject to a $2,000 reserve requirement.

We entered into a credit and security agreement on April 30, 2012, as amended on November 6, 2012, June 14, 2013, and December 24, 2013, pursuant to which $23,150 in term loans were provided (the “Prior Term Loans”).

As described above, wprincipal amount plus any accrued but unpaid interest.

e repaid borrowings outstanding on the Prior Senior Revolving Credit Facility and Prior Term Loans upon entering into the Revolving Credit Facility.Capital Leases


We periodically enter into capital leases and notes payable for related to service vehicles for field operations and had three48 such capital leases and notes payable outstanding at December 31, 2014.


2016.

The aggregate future maturities of debt, capital leases and notes payable as of December 31, 20142016 were as follows:


  Notes payable  Capital leases  
Revolving Credit
Facility
  Term Notes  Total 
2015 $10  $149  $  $  $159 
2016  2   147         149 
2017     120      4,000   4,120 
2018           4,000   4,000 
2019        4,000   4,000   8,000 
Thereafter           8,000   8,000 
  $12  $416  $4,000  $20,000  $24,428 
Less:  amounts representing estimated executory costs     (90)        (90)
Less:  amounts representing interest     (22)        (22)
  $12  $304  $4,000  $20,000  $24,316 

Accounts payable included $5,050 at

  

Capital

leases

  

Term Notes

  

Junior

Subordinated

Debentures

  

Total

 

2017

 $447  $1,860     $2,307 

2018

  383   1,860      2,243 

2019

  137   1,860      1,997 

2020

     1,860      1,860 

2021

     178,560      178,560 

Thereafter

        89,529   89,529 
  $967  $186,000  $89,529  $276,496 

Less: amounts representing estimatedexecutory and debt issuance costs

  (158)  (3,794)     (3,952)

Less: amounts representing interest

  (97)        (97)
  $712  $182,206  $89,529  $272,447 

9.

Warrant Liability

On December 31, 2013 of amounts owed to a supplier with extended payment terms allowing us to pay in 120 days.  During 2014,12, 2016, we discontinued the financing arrangement with the resumption of normal terms with the supplier. Interest expense includes financing costs of $305 and $669 for the years ended December 31, 2014 and 2013, respectively, related to amounts owed to this supplier.

8.Stockholders’ Equity

Common Stock Warrants

The Prior Term Loans were accompanied by a detachable warrantissued warrants to purchase 1,7312,000 shares of our common stock in connection with the Acquisition (the “Comvest Warrant”), including detachable warrants to purchase 131 shares of our common stock received by five of our current directors or stockholders (the “Insider Participants”“Glacier Warrants”). The Comvest Warrant is immediatelyGlacier Warrants become exercisable as follows: 33% become exercisable on and after June 10, 2017, an additional 33% become exercisable on and after September 8, 2017 and the final 34% become exercisable on and after December 12, 2017. The Glacier Warrants are exercisable at an exercise price of $2.30$11.88 per share and expires April 30, 2020.expire on December 12, 2021. The initialwarrants’ fair value at the date of issuance of $8,420 was recorded as a liability on our consolidated balance sheets and as part of consideration for the Acquisition. Subsequent changes in the estimated fair value of the warrants are recorded on our consolidated statements of operations. The warrants’ estimated fair value as determined using the Black-Scholes pricing model of $1,108December 31, 2016 was recorded as an increase to original issue discount on the Prior Term Loans and to Common stock warrants.

For the non-Insider Participants, the exercise price of their portion of the Comvest Warrant was adjusted to $1.20 on November 6, 2012.$8,180. The original issue discount on the Prior Term Loan and Common stock warrants were increased by $305, representing the change in the estimated fair value immediately beforeof our warrant liability for the year ended December 31, 2016 resulted in non-cash income of $240.

The estimated fair value of these warrants is determined using Level 3 inputs and afterassumptions within the modification.Black- Scholes pricing model. The revised warrant exercisekey assumptions used in the Black-Scholes model were as follows:

  

December 31,

2016

  

December 12,

2016

 

Expected life in years

  4.95   5.0 

Risk-free interest rate

  1.92%   1.90% 

Expected volatility

  33.0%   33.0% 

Dividend yield

  0.0%   0.0% 

The risk free interest rate is based on the U.S. Treasury rate for the expected remaining life of common stock warrants. Our expected volatility is based on the average long-term historical volatilities of peer companies. We intend to continue to consistently use a similar group of publicly traded peer companies to determine expected volatility in the future until sufficient information regarding volatility of our share price was set at 150%becomes available or certain of the 30-day trailing average stock price.  No changes were madeselected companies are no longer suitable for this purpose. The dividend yield assumption is based on our current intent not to the warrants we issued to the five directors and stockholders of Primo.  During 2014, we issued 292 shares of our common stock upon partial cashless exercises of 400 shares of the Comvest Warrant. At December 31, 2014, 1,331 Comvestissue dividends.

10.

Stockholders’ Equity

Common Stock Warrants remain outstanding.


As part of the DS Services Agreement, on January 1, 2014, we granted DS Services a warrant to purchase 475 shares of our common stock (the “DS Services Warrant”). The DS Services Warrant is immediately exercisable at an exercise price of $3.04 per share and expires January 1, 2021. The warrant’s fair value of $589 was determined using the Black-Scholes pricing model and was recorded in common stock warrants on our consolidated balance sheets and in non-recurring costs on our consolidated statements of operations.


operations for 2014.

A prior credit facility was accompanied by detachable warrants to purchase 1,731 shares of our common stock (the “Comvest Warrant”), including detachable warrants to purchase 131 shares of our common stock received by five of our current directors or stockholders (the “Insider Participants”). The Comvest Warrant is exercisable at an exercise price of $2.30 per share and expires April 30, 2020. For the non-Insider Participants, the exercise price of their portion of the Comvest Warrant was adjusted to $1.20 on November 6, 2012. No changes were made to the warrants we issued to the five directors and stockholders of Primo.

During 2015, we issued 973 shares of our common stock upon partial cashless exercises of 1,200 shares of the Comvest Warrant. During 2014, we issued 292 shares of our common stock upon partial cashless exercises of 400 shares of the Comvest Warrant. At December 31, 2016, the warrants to purchase 131 shares held by the Insider Participants represented the only outstanding portion of the Comvest Warrant.

A summary of common stock warrant activity for the years ended December 31, 20142016 and 20132015 is presented below:

  

Warrants

  

Weighted

Average

Exercise

Price

  

Weighted

Average

Remaining

Life (Years)

 

Warrants outstanding, December 31, 2014

  2,677  $5.14   4.50 

Partial exercises of Comvest Warrant

  (1,200) $1.20     

Warrants outstanding, December 31, 2015

  1,477  $8.36   2.81 

Exercised

  (21) $10.89     

Forfeited

  (600) $13.04     

Warrants outstanding, December 31, 2016

  856  $5.08   3.46 


  Warrants  Weighted Average Exercise Price  
Weighted
Average
Remaining Life
(Years)
 
Warrants outstanding, December 31, 2012  2,602  $4.95   6.34 
Warrants outstanding, December 31, 2013  2,602  $4.95   5.34 
Grant of DS Services Warrant  475  $3.04     
Partial exercises of Comvest Warrant  (400) $1.20     
Warrants outstanding, December 31, 2014  2,677  $5.14   4.50 

70

Table of Contents

9.

11.

Stock-Based Compensation


Overview


In 2004, our

Our Board of Directors adoptedhas approved the Primo Water Corporation 2004 Stock Plan (the “2004 Plan”) for employees, including officers, non-employee directors and non-employee consultants. The Plan provides for the issue of incentive or nonqualified stock options and shares of restricted common stock. We do not intend to issue any additional awards under the 2004 Plan; however, all outstanding awards will remain in effect and will continue to be governed by their existing terms.


In April 2010, our

Our stockholders adoptedhave approved the Amended and Restated 2010 Omnibus Long-Term Incentive Plan (the “2010 Plan”, or,and, together with the 2004 Plan, the “Plans”). The 2010 Plan is limited to the issuance of awards to employees, officers, non-employee directors, consultants and advisors. The 2010 Plan provides for the issuance of incentive or nonqualified stock options, restricted stock, stock appreciation rights, restricted stock units, cash- or stock-based performance awards and other stock-based awards. Any shares of Common Stockcommon stock subject to stock options granted under the 2004 Plan that are cancelled, expired, forfeited, settled in cash or otherwise terminated without delivery of shares of common stock will be available for issuance under the 2010 Plan. We have 2,6504,150 shares of common stock authorized for issuance under the Plans. To date all equity awards under the 2010 Plan have consisted of nonqualified stock options, shares of restricted common stock and restricted stock units.

As of December 31, 2014,2016, there were 386913 shares available for future issuance under the 2004 and 2010 Plans.Plan. Total non-cash stock-based compensation expense by award type for all of our plans, all of which is included in selling, general and administrative expenses on our consolidated statements of operations, was as follows:


  Years Ended December 31, 
  2014  2013 
2004 and 2010 Plans:    
Stock options $420  $448 
Restricted stock  997   586 
Value Creation Plan  2,566    
Employee Stock Purchase Plan  40    
  $4,023  $1,034 

  

Years Ended December 31,

 
  

2016

  

2015

  

2014

 

Stock options

 $638  $541  $420 

Restricted stock

  757   693   997 

Value Creation Plan

  6,503   1,310   2,566 

Employee Stock Purchase Plan

  77   57   40 
  $7,975  $2,601  $4,023 

Stock Options under the 2004 and 2010 Plans


Stock options are granted with an exercise price equal to 100% of the fair market value per share of the common stock on the date of grant. For purposes of determining compensation expense for stock option awards, the fair value of each option award is estimated on the date of grant using the Black-Scholes option pricing model. The key assumptions used in the Black-Scholes model for options granted during 2014 and 2013 were as follows:


  2014  2013 
Expected life of options in years  6.0 - 6.3   6.3 
Risk-free interest rate  1.8% - 2.0%  1.1% - 2.0%
Expected volatility  45.0% - 47.0%  47.0%
Dividend yield  0.0%  0.0%

  

2016

  

2015

  

2014

 

Expected life of options in years

  6.0-6.3    6.0-6.3   6.0-6.3 

Risk-free interest rate

  1.3%-2.2%   1.7%-1.8%   1.8%-2.0% 

Expected volatility

  37.0%-44.0%   43.0%-45.0%   45.0%-47.0% 

Dividend yield

   0.0%     0.0%     0.0%  

The risk free interest rate is based on the U.S. Treasury rate for the expected life at the time of grant. Our expected volatility is based on the average long-term historical volatilities of peer companies. We intend to continue to consistently use the samea similar group of publicly traded peer companies to determine expected volatility in the future until sufficient information regarding volatility of our share price becomes available or certain of the selected companies are no longer suitable for this purpose. Also, due to our limited trading history, we are using the “simplified method” to calculate expected holding periods, which represents the period of time that options granted are expected to be outstanding. We will continue to use this method until we have sufficient historical exercise experience to give us confidence that our calculations based on such experience will be reliable. The dividend yield assumption is based on our current intent not to issue dividends.

A summary of stock option activity for the year ended December 31, 2014,2016, is presented as follows:


  Options  Weighted Average Exercise Price  Weighted Average Remaining Life (Years)  Aggregate Intrinsic Value 
Options outstanding, December 31, 2013  1,387  $3.66     
Granted  443  $3.56     
Exercised  (71) $1.55     
Forfeited  (165) $4.75     
Options outstanding, December 31, 2014  1,594  $3.61   7.6  $3,135 
Options vested and expected to vest, December 31, 2014  1,500  $3.68   7.5  $2,973 
Options exercisable, December 31, 2014  838  $4.53   6.7  $1,831 

  

Options

  

Weighted

Average

Exercise

Price

  

Weighted

Average

Remaining

Life (Years)

  

Aggregate

Intrinsic

Value

 

Options outstanding, December 31, 2015

  1,958  $4.05         

Granted

  320  $11.59         

Exercised

  (148) $2.87         

Forfeited

  (141) $6.00         

Options outstanding, December 31, 2016

  1,989  $5.21   6.6  $14,397 

Options vested and expected to vest, December 31, 2016

  1,901  $5.09   6.5  $13,959 

Options exercisable, December 31, 2016

  1,276  $3.76   5.4  $11,152 

The weighted-average fair value per share of the options granted during 2016, 2015 and 2014 was $5.05, $2.46 and 2013 was $1.66, and $1.02, respectively. The total intrinsic value of the options exercised during 2016, 2015 and 2014 was $1,334, $241 and 2013 was $209, and $44, respectively.


As of December 31, 2014,2016, there was $606$1,612 of unrecognized compensation expense, net of estimated forfeitures, related to outstanding stock options which is expected to be recognized over a weighted-average period of 1.83.9 years. Cash received from option exercises for 2016, 2015 and 2014 was $425, $113 and 2013 was $110, and $66, respectively.

Restricted Stock under the 2004 and 2010 Plans


A summary of restricted stock activity for the year ended December 31, 20142016 is presented below:


  Number of Shares  
Weighted Average
Grant Date Price
Per Share
 
Unvested at December 31, 2013  63  $4.36 
Granted  141  $4.40 
Vested  (166) $4.84 
Forfeited  (1) $12.33 
Unvested at December 31, 2014  37  $2.29 

  

Number of

Shares

  

Weighted

Average Grant

Date Price Per

Share

 

Unvested at December 31, 2015

  15  $3.35 

Granted

  353  $8.73 

Vested

  (146) $7.34 

Forfeited

  (20) $8.87 

Unvested at December 31, 2016

  202  $9.33 

The fair value of restricted stock awards is estimated based on the closing price of our stock on the date of grant, and, for the purposes of expense recognition, the total new number of shares expected to vest is adjusted for estimated forfeitures. As of December 31, 2014,2016, there was $48$1,187 of unrecognized compensation expense, net of estimated forfeitures, related to non-vested restricted stock which is expected to be recognized over a weighted-average period of 2.42.6 years.


Employee Stock Purchase Plan


In April 2010, our

Our stockholders have approved the 2010 Employee Stock Purchase Plan (the “ESPP”) which was effective upon the consummation of our IPO.  The ESPP provides for the purchase of common stock and is generally available to all employees. Shares are purchased at six-month intervals at 85% of the lower of the fair market value on the first day of the offering or the last day of each six-month purchase period. Employees may purchase shares having a fair value not exceeding 15% of their annual compensation, or $25, whichever is less. During the year ended December 31, 2014,2016, employees purchased 4326 shares at an average price of $2.24$6.80 per share. At December 31, 2014,2016, there were 10139 shares of common stock available for future issuance under the ESPP.


Value Creation Plan


On May 7, 2012, we established the VCP,Primo Water Corporation Value Creation Plan, which was subsequently amended onand restated in May 14, 2013.2013 and March 2016 (as amended and restated, the “VCP”).  The VCP provides awards comprised of cash or equity grants for eligible employees as determined by the Compensation Committee, based on the attainment of certain performance-based targets. The Company’s intention is that all awards under the VCP will be in the form of equity grants. The VCP provides for the issuance of up to three separate awards to eligible employees based on our attainment of financial targets of at least $15,000, $20,000$24,000 and $25,000$28,000 in Adjusted EBITDA for any fiscal year between 2014 and 2018.2019. Once the Company attains the $15,000 Adjusted EBITDA target level for a given fiscal year, the Adjusted EBITDA target level would increase to $20,000$24,000 for subsequent fiscal years; and once Primo attains the $20,000$24,000 Adjusted EBITDA target level for a given fiscal year, the Adjusted EBITDA target level would increase to $25,000$28,000 for subsequent fiscal years. On December 22, 2016, the Compensation Committee of our Board of Directors approved the termination of the VCP, effective December 31, 2016. All awards granted under the VCP that are outstanding as of December 31, 2016 will continue to be governed by the VCP and subject to achievement of the adjusted EBITDA performance targets for the year ended December 31, 2016.

The award pool for the first issuance would bewas equal to 15.0% of the market capitalcapitalization appreciation of shares of our common stock from May 11, 2012 to the date that iswas two trading days after public announcement of financial results for the fiscal year ended December 31, 2015, which was the fiscal year in which the $15,000 target iswas attained.  The award pool for the second issuance would be equal to 17.5% of the market capitalcapitalization appreciation of shares of our common stock from the date of the first issuance to the date that is two days after public announcement of the financial results for the fiscal year in which the $20,000$24,000 target is attained. The VCP was terminated effective December 31, 2016, and therefore the award pool forunder the third issuance wouldwill not be equal to 20.0% of the market capital appreciation of our stock from the date of the second issuance to the date that is two days after public announcement of the financial results for the fiscal year in which the $25,000 target is attained.


Awards under the VCP are dependent on the Company being in compliance (including via a waiver) with all covenants under any outstanding loan agreements.  A participant in the VCP who leaves voluntarily, is dismissed for cause, or is terminated by the Company prior to issuance of an award will forfeit all rights to their current-year award and future awards. Any portion of an award attributable to a terminated participant may be reallocated to other eligible employees under the VCP, such that the total award pool would be unchanged. To date, there have been no awards issued under the VCP and no targets were attained for 2014. Any future awards are expected to the issued in the form of equity.


As equity-classified awards, we determine the total compensation expense for awards under the VCP on their grant date based on the fair value method using the Black-Scholes option pricing model. The fair value of awards that do not have an established grant date is remeasured at each reporting date.

The key assumptions used in the Black-Scholes model for the VCP were as follows:

  
$15,000 Adjusted EBITDA
Target Award
 
Total fair value $4,440 
Assumptions:    
May 11, 2012 closing stock price $1.39 
Fair value measurement dates stock prices $1.76 - $4.31 
Expected life of awards in years  1.4 - 2.8 
Risk-free interest rate  0.3% - 0.6%
Expected volatility  41.3% - 46.1%
Dividend yield  0.0%

  

$15,000 Adjusted

EBITDA Target Award

 

Total fair value

   $4,130  

Assumptions:

      

May 11, 2012 closing stock price

   $1.39  

Fair value measurement dates stock prices

  $1.76-$3.96 

Expected life of awards in years

  1.4-2.8 

Risk-free interest rate

  0.3%-0.6% 

Expected volatility

  41.3%-46.1% 

Dividend yield

   0.0%  

$24,000 Adjusted

EBITDA Target Award

Total fair value

$7,730

Assumptions:

March 11, 2016 closing stock price

$9.39

Fair value measurement date stock price

$9.39

Expected life of awards in years

1.7

Risk-free interest rate

0.7%

Expected volatility

37.5%

Dividend yield

0.0%

Assumptions related to risk-free interest rate, expected volatility and dividend yield with respect to the VCP are developed using an approach consistent with that described above for stock options issued under the 2004 and 2010 Plans. The expected life of awards under the VCP is determined based on the period of time between their grant date and the expected date of the first issuance. For awards without an established grant date, the expected life is based on the period of time between the reporting date and the expected date of the first issuance under the VCP.


As the VCP consists of awards with performance-based targets, we begin recognizing compensation expense only when it becomes probable that the performance-based target will be attained. During the fourth quarter of the year ended December 31, 2014, we concluded that it iswas probable that the $15,000 Adjusted EBITDA target willwould be attained in the 2015 fiscal year. As such, we have recorded non-cash expense of $2,566 for the year ended December 31, 2014. The expense recorded for 2014 representsrepresented the cumulative catch-up of expense based on the portion of the requisite service period that has already past; that is, the period between the earlier of (1) the grant date of the awards, or (2) the service inception date of the awards and December 31, 2014.  We recorded non-cash expense of $255 and $1,310 associated with the $15,000 Adjusted EBITDA target, for the years ended December 31, 2016 and 2015, respectively.

During the fourth quarter of the year ended December 31, 2016, we concluded that it was probable that the $24,000 Adjusted EBITDA target would be attained in the 2016 fiscal year. As such, we recorded non-cash expense of $6,248 for the year ended December 31, 2016. As of December 31, 2014,2016, there was $1,874$1,482 of unrecognized compensation expense related to the VCP which is expected to be recognized over 2015 andin the first quarter of 2016,2017, when the first issuance of awards under the VCP is currently expected to occur.


On January 6, 2015, a grant date was established for certain awards under the VCP that did not have a grant date during 2014. The fair value of the awards impacted was remeasured on their grant date resulting in a final fair value of $4,130 for all awards related to the $15,000$24,000 Adjusted EBITDA target.

target which was attained during 2016 is expected to occur.

10.

12.

Commitments and Contingencies

Operating Leases


We lease office space, warehouse space and vehicles under various lease arrangements. Total rental expense from continuing operations was $1,574, $1,318 and $1,239 for 2016, 2015 and $1,209 for 2014, and 2013, respectively. At December 31, 2014,2016, future minimum rental commitments under non-cancelable operating leases were as follows:


2015 $356 
2016  34 
2017  19 
2018  19 
2019  19 
Thereafter  22 
Total $469 
Florida Concentrates Suit

On October 16, 2012, Primo was served with the Summons and Complaint in a suit filed in the Florida state courts on September 26, 2012.  Plaintiffs in the suit are Florida Concentrates International, LLC (a Florida limited liability company), Florida Sparkling DS, LLC (a Florida limited liability company), and Didier Hardy (a Florida resident and apparently the principal of the LLC plaintiffs).  Also named as defendants are Susan and Scott Ballantyne (alleged to be Florida residents) and SDS-IC.  The suit was filed in the Circuit Court for the Twentieth Judicial District (Collier County, Florida).  Plaintiffs' allegations include breach of contract, misappropriation of trade secrets and certain additional claims and plaintiffs seek monetary damages.  We filed a motion to dismiss all claims, which was granted in part and denied in part on June 21, 2013.  Plaintiffs filed an amended complaint on July 10, 2013 to which we responded on August 28, 2013.  We do not believe that the suit has any merit whatsoever, and plan to vigorously contest and defend against it. No accrual has been made for this claim at December 31, 2014, as we do not currently believe that any losses are probable.

2017

 $1,360 

2018

  754 

2019

  613 

2020

  512 

2021

  22 

Thereafter

   

Total

 $3,261 

Omnifrio Single-Serve Beverage Business


Deferred purchase price payments totaling $1,987$1,901 and $2,000$15 were included within accrued expenses and other current liabilities on the consolidated balance sheets as of December 31, 2016 and 2015, respectively. Deferred purchase price payments totaling $0 and $1,942 were included within other long-term liabilities on the consolidated balance sheets as of December 31, 20142016 and December 31, 2013,2015, respectively. These payments were related to the April 11, 2011 acquisition of certain intellectual property and other assets from the seller, Omnifrio Beverage Company LLC (“Omnifrio”). On July 19, 2013, we entered into a conditional settlement and release agreement with Omnifrio and certain other parties pursuant to which we agreed to, among other things, use commercially reasonable efforts to sell the assets purchased from Omnifrio in April 2011 and to provide Omnifrio certain amountsThe recorded amount represents our best estimate of the proceeds of any such sale in exchange for Omnifrio agreeingloss expected to release us from any claims related to the milestone payments included in our original purchase agreement with Omnifrio and, upon the sale of such assets, to release us from any claims related to the deferred purchase price payments included in such agreement.  On July 19, 2014, the conditional settlement and release agreement was amended to extend its term through October 17, 2014.  On October 18, 2014, the conditional settlement and release agreement was further amended to extend its term through April 17, 2015.


be incurred.

Prism Arbitration


On August 5, 2014, Primo Distribution, LLC (also known as Prism Distribution) initiated an arbitration proceeding against us, claiming less than $1,000$1.0 million in damages for alleged breach of contract.  The arbitration was filed with the American Arbitration Association (the “AAA”), and was amended on December 19, 2014 to include additional claims for conversion, unfair and deceptive trade practices, fraud, and unjust enrichment.  Damages claimed remain less than $1,000.$1.0 million.  The Company has filed a Motion for Partial Summary Judgment. We do not believe that the claim has any merit and plan to vigorously contest and defend against it. No accrual has been made for this claim at December 31, 2014,2016 as we do not currently believe that any losses are probable.


Texas Regional Operator Litigation


Litigation/Arbitration

On August 8, 2014, a lawsuit was commenced against us by our regional operators in the State of Texas, Artesia Springs, LLC, HOD Enterprises, L.P., and BBB Water, Inc. (the “ROs”). in the State of Texas. DS Services is also named as a defendant in the suit.lawsuit. The suitlawsuit was filed in the 166th Judicial District Court of Bexar County, Texas, and was served upon us on August 25, 2014. We removed the suitlawsuit to the United States District Court for the Western District of Texas on September 5, 2014. The claims alleged against us in the suitlawsuit are breach of contract, conspiracy and fraud, and the ROs seek unspecified monetary damages as well as injunctive relief. We do not believe that the claim has any merit and plan to vigorously contest and defend against it.  We responded to the complaint on September 24, 2014 by filing a motion to dismiss, to compel alternative dispute resolution, and to stay proceedings.  On January 13, 2015, the Magistrate Judge to whom the case was assigned issued a decision recommending dismissal of the suit and enforcement of the alternative dispute resolution provisions of the ROs’ contracts. On January 31, 2015, the District Judge entered an Order endorsing the Magistrate Judge’s recommended decision and dismissed the case without prejudice. The District Judgeprejudice and indicated that to pursue their claims, the plaintiffs would have to proceed with alternative dispute resolution in North Carolina as provided in their contracts.

On April 10, 2015, the ROs initiated an arbitration proceeding with the AAA. The claims asserted are essentially the same as the ones made in their lawsuit described above. The ROs most recently re-filed their consolidated claims in the arbitration proceeding on September 15, 2015, and we filed counterclaims against Artesia Springs, LLC and HOD Enterprises, L.P. on October 20, 2015. We resolved the claims asserted by BBB Water, Inc. as of December 31, 2015, and BBB Water, Inc. is no longer a party to the arbitration proceedings. The arbitrators permitted Artesia Springs and HOD Enterprises to add a claim for unfair and deceptive trade practices by Order entered July 18, 2016. We do not believe that the ROs’ claims have any merit and are vigorously contesting and defending against them. No accrual has been made for this claim at December 31, 20142016 as we do not currently believe that any loss which may result can be reasonably estimated. An estimate of the possible loss or range of losses cannot be made.

Sales Tax


We routinely purchase equipment for use in operations from various vendors.  These purchases are subject to sales tax depending on the equipment type and local sales tax regulations; however, we believe certain vendors have not assessed the appropriate sales tax.  For purchases that are subject to sales tax in which we believe the vendor did not assess the appropriate amount, we accrue an estimate of the sales tax liability we ultimately expect to pay.


Other Contingencies


From time to time, we are involved in various claims and legal actions that arise in the normal course of business. Management believes that the outcome of such claims and legal actions will not have a significant adverse effect on our financial position, results of operations or cash flows.


11.

13.

Income Taxes


A reconciliation of the statutory U.S. federal tax rate and effective tax rates is as follows:

  

2016

  

2015

  

2014

 

Federal statutory taxes

  34.0%  34.0%  34.0%

State income taxes, net of federal tax benefit

  1.3%  4.8%  3.7%

Foreign taxes less than the domestic rate

  (0.2%)  3.7%  (0.5%)

Permanent differences

  (0.5%)  1.5%  (0.2%)

Nondeductible acquisition costs

  (20.0%)  0.0%  0.0%

Change in valuation allowance

  (14.8%)  (154.9%)  (35.6%)

Changes in rates and other true-ups

  0.3%  110.9%  0.0%

Other

  (0.1%)  0.0%  (1.4%)
   0.0%  0.0%  0.0%


75
  2014  2013 
Federal statutory taxes  34.0%  34.0%
State income taxes, net of federal tax benefit  3.7%  3.8%
Foreign taxes less than the domestic rate  (0.5%)  (0.4%)
Permanent differences  (0.2%)  (0.2%)
Change in valuation allowance  (35.6%)  (27.6%)
Changes in rates  0.0%  (9.1%)
Other  (1.4%)  (0.5%)
   0.0%  0.0%

Table of Contents

Deferred income taxes are recorded based upon differences between the financial reporting and income tax basis of assets and liabilities. The following deferred income taxes are recorded:


  2014  2013 
Deferred tax assets:    
Federal net operating loss carryforward $45,537  $40,308 
State loss carryforward  4,400   3,943 
Goodwill  22,339   24,528 
Other intangible assets  3,431   3,651 
Allowance for bad debts  876   533 
Stock-based compensation  2,711   1,473 
Accrued expenses  95   62 
Inventory  49   75 
Fixed assets     662 
Other  1,215   1,076 
Total gross deferred tax assets  80,653   76,311 
Deferred tax liabilities:        
Fixed assets  133    
Total gross deferred tax liabilities  133    
Valuation allowance  (80,786)  (76,311)
Total net deferred liability $-  $- 

  

2016

  

2015

 

Deferred tax assets:

        

Federal net operating loss carryforward

 $75,734  $46,183 

State loss carryforward

  4,717   3,706 

Goodwill

  17,857   19,688 

Other intangible assets

     3,071 

Allowance for bad debts

  628   600 

Stock-based compensation

  4,992   2,520 

Accrued expenses

  508   374 

Inventory

  31   39 

Fixed assets

      

Other

  3,049   1,266 

Total gross deferred tax assets

  107,516   77,447 

Deferred tax liabilities:

        

Fixed assets

  (13,546)  (139)

Intangible assets

  (28,783)   

Total gross deferred tax liabilities

  (42,329)  (139)

Valuation allowance

  (78,794)  (77,308)

Total net deferred liability

 $(13,607) $ 

In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion of the deferred tax assets will be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, available taxes in the carryback periods, projected future taxable income, and tax planning strategies in making this assessment. Accordingly, we have provided a valuation allowancesallowance of $78,794 and $77,308 to fully offset the net deferred tax assets at December 31, 20142016 and 2013.2015, respectfully. The $4,475$1,486 net increase and $2,676the $3,478 net increasedecrease in the valuation allowance for 20142016 and 2013,2015, respectively, primarily reflects the net increasechange in the federal and state loss carryfowardcarryforward deferred tax assets.

We have approximately $134,104$222,746 in U.S. federal net operating loss carryforwards that expire between 20252020 through 2034,2036, approximately $9,215$15,213 in Canadian federal and provincial net operating loss carryforwards that expire between 20302026 through 20342036 and approximately $111,112$150,626 in state loss carryforwards that expire between 20152016 through 2034.2036. Section 382 of the U.S. Internal Revenue Code imposes an annual limitation on the amount of net operating loss carryforwards that might be used to offset taxable income when a corporation has undergone significant changes in stock ownership. We believe that an annual limit will be imposed by Section 382 on our net operating loss carryforwards, however, should taxable income be generated in future years, we expect to be able to utilize our net operating loss carryforwards during their respective carryforward periods.


periods.

We have no unrecognized tax benefits and there are no uncertain tax positions for which it is reasonably possible that the total amounts of unrecognized tax benefits will significantly increase within the next 12 months.


Substantially all tax years remain open by federal, state and foreign tax jurisdictions.  

12.

14.

Fair Value Measurements


Fair value rules currently apply to all financial assets and liabilities and for certain nonfinancial assets and liabilities that are required to be recognized or disclosed at fair value. For this purpose, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs.

U.S. GAAP establishes a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. These tiers include:


Level 1 — quoted prices in active markets for identical assets and liabilities.

Level 2 — observable inputs other than quoted prices in active markets for identical assets and liabilities.

Level 3 — unobservable inputs in which there is little or no market data available, which require the reporting entity to develop its own assumptions.

As described in Note 5, during the year ended

At December 31, 2014, the Company recorded a $824 impairment associated with certain Refill equipment2016 and 2015, we held financial assets and liabilities that is not expectedare required to generate future cash flows sufficient to recover the net book value of the equipment. The impairment charge wasbe measured and recorded based on the difference in the carrying value of the Refill equipment and its estimatedat fair value on a nonrecurring basis of $58.recurring basis. The fair value is estimated based on the future undiscounted cash flows expected to be generatedfinancial assets and liabilities held by the impaired equipment (Level 3 inputs).


As of December 31, 2013, the Company recorded a $1,069 impairment associated with certain barter credits. The impairment charge was measured and recorded based on the difference in the carrying value of the barter credits and their estimated fair value on a nonrecurring basis of $197. The barter credits reported in prepaid and other current assets and in other assets on our consolidated balance sheets were measured at their estimated fair values of $10 and $187, respectively, on a nonrecurring basis.  The barter credits were measured at fair value using significant unobservable inputs, primarily based on the fair value of the products and serviceshierarchy used to be received upon exchange (Level 3 inputs).

determine their fair values are as follows: 

  

December 31, 2016

Fair Value

  

Level 1

  

Level 2

  

Level 3

 

Assets:

                

Cash equivalents

 $675  $675  $  $ 

Investment in Glacier securities

  3,779      3,779    

Total assets

 $4,454  $675  $3,779  $ 

Liabilities:

                

Warrant liability

 $8,180  $  $  $8,180 

Contingent consideration

  1,513         1,513 

Total liabilities

 $9,693  $  $  $9,693 

  

December 31, 2015

Fair Value

  

Level 1

  

Level 2

  

Level 3

 

Assets:

                

Cash equivalents

 $507  $507  $  $ 

Total assets

 $507  $507  $  $ 

The carrying amounts of our financial instruments, which include cash and cash equivalents, accounts receivable, net, accounts payable, and accrued expenses and other current liabilities, approximate their fair values due to their short maturities.  Assets and liabilitiesLiabilities of the Disposal Group classified as held for sale and reported within prepaid expenses and other current assets, accrued expenses and other current liabilities, and liabilities of disposal group, net of current portion, and other long-term liabilities on our consolidated balance sheets are presented at their carrying value, which approximates their fair value.  Based on borrowing rates currently available to us for loans with similar terms, the variable interest rate for borrowings under our Goldman Credit Facility and the fact that the Junior Subordinated Debentures were recorded at fair value at the time of the Acquisition, the carrying value of debt and capital leases and notes payable approximates fair value.

The following table provides a rollforward of the Company’s Level 3 fair value measurements:

  

Warrant

Liability

  

Contingent

Consideration

 

Balance at December 31, 2015

 $  $ 

Acquisition of Glacier

  8,420   1,513 

Change in fair value

  (240)   

Balance at December 31, 2016

 $8,180  $1,513 

 
6877

13.

15.

Segments

Earnings (Loss) Per Share


The following table provides a rollforward of the Company’s Level 3 fair value measurements:

  

Years ended December 31,

 
  

2016

  

2015

  

2014

 

Basic:

            

(Loss) income from continuing operations

 $(5,898) $2,153  $(13,064)

Loss from discontinued operations

  (48)  (296)  (403)

Net (loss) income

 $(5,946) $1,857  $(13,467)
             

Weighted average shares

  28,456   25,190   24,339 
             

Basic (loss) earnings per share from continuingoperations

 $(0.21) $0.08  $(0.54)

Basic loss per share from discontinued operations

  (0.00)  (0.01)  (0.01)

Basic (loss) earnings per share

 $(0.21) $0.07  $(0.55)
             

Diluted:

            

(Loss) income from continuing operations

 $(5,898) $2,153  $(13,064)

Loss from discontinued operations

  (48)  (296)  (403)

Net (loss) income

 $(5,946) $1,857  $(13,467)
             

Weighted average shares

  28,456   25,190   24,339 

Potential shares arising from stock options, restrictedstock, warrants and contingently issuable sharesunder the VCP

     1,811    

Weighted average shares - diluted

  28,456   27,001   24,339 
             

Diluted (loss) earnings per share from continuingoperations

 $(0.21) $0.08  $(0.54)

Diluted loss per share from discontinued operations

  (0.00)  (0.01)  (0.01)

Diluted (loss) earnings per share

 $(0.21) $0.07  $(0.55)

For the years ended December 31, 2016 and 2014, stock options, unvested shares of restricted stock, restricted stock units and warrants with respect to an aggregate of 1,792 and 3,154 shares have been excluded from the computation of the number of shares used in the diluted earnings (loss) per share, respectively. These shares have been excluded because we incurred a net loss for each of these periods and their inclusion would be anti-dilutive.

For the year ended December 31, 2015, diluted amounts per share include the impact of contingently issuable shares related to awards under the VCP. As performance-based awards, such dilutive impact is based on the number of shares that would be issuable under the terms of the VCP if December 31, 2015 were the end of the contingency period with respect to the $15,000 Adjusted EBITDA target, which was achieved during 2015.

For the year ended December 31, 2015, stock options and warrants with respect to an aggregate of 1,267 shares, have been excluded from the computation of the number of shares used in the diluted earnings per share because the exercise prices of the options and warrants were greater than the average market price of the underlying common stock and the effect of their inclusion would have been anti-dilutive. 

16.

Segments

We have two operating segments and two reportable segments: Primo Water (“Water”) and Primo Dispensers (“Dispensers”).


Our Water segment sales consist of the sale of multi-gallon purified bottled water (exchange services)(“Exchange”) and our self-service refillfiltered drinking water service (refill services)(“Refill”) offered through retailers in each of the contiguous United States and Canada. Our Water servicesproducts are offered through point of purchase display racks or self-serveself-service filtered water displays and recycling centers that are prominently located at major retailers in space that is often underutilized.

Our Dispensers segment sells water dispensers that are designed to dispense Primo and other dispenser-compatible bottled water. Our Dispensers sales are primarily generated through major retailers in the U.S. retailers,and Canada, where we recognize revenues for the sale of the water dispensers when title is transferred. We support retail sell-through with domestic inventory. We design, market and arrange for certification and inspection of our water dispensers.


We evaluate the financial results of these segments focusing primarily on segment net sales and segment income (loss) from operations before depreciation and amortization (“segment income (loss) from operations”). We utilize segment net sales and segment income (loss) from operations because we believe they provide useful information for effectively allocating our resources between business segments, evaluating the health of our business segments based on metrics that management can actively influence and gauging our investments and our ability to service, incur or pay down debt.


Cost of sales for WaterExchange consists primarily of costs for bottling, distribution bottles and related packaging materialsbottles. Cost of sales for Refill consists primarily of costs associated with routine maintenance of reverse osmosis water filtration systems and filtered water displays, as well as costs associated with obtaining meter readings to determine water usage and collecting coins from our exchange services and servicing and material costs for our refill services.coin-operated vending machines. Cost of sales for Dispensers consists of contract manufacturing, freight and duties.


Selling, general and administrative expenses for Water and Dispensers consist primarily of personnel costs for sales, marketing, operations support and customer service, as well as other supporting costs for operating each segment.


Expenses not specifically related to operating segments are shown separately as Corporate. Corporate expenses are comprised mainly of compensation and other related expenses for corporate support, information systems and human resources and administration. Corporate expenses also include certain professional fees and expenses and compensation of our Board of Directors.


The following table presents segment information for each of the last twothree years:

  Years Ended December 31, 
  2014  2013 
Segment net sales    
Water $71,360  $63,828 
Dispensers  34,962   27,381 
  $106,322  $91,209 
         
Income (loss) from operations        
Water $22,585  $17,717 
Dispensers  1,452   827 
Corporate  (15,136)  (10,727)
Non-recurring costs  (2,881)  (777)
Depreciation and amortization  (10,655)  (11,333)
Loss on disposal and impairment of property and equipment  (2,104)  (126)
  $(6,739) $(4,419)
         
Depreciation and amortization expense:        
Water $9,740  $10,057 
Dispensers  332   575 
Corporate  583   701 
  $10,655  $11,333 
         
Capital expenditures:        
Water $7,326  $6,964 
Dispensers  436   62 
Corporate  160   274 
  $7,922  $7,300 
  At December 31, 
Identifiable assets: 2014  2013 
Water $52,758  $58,057 
Dispensers  11,075   9,757 
Corporate  1,915   2,932 
Assets of disposal group held for sale     225 
  $65,748  $70,971 

  

Year ended December 31,

 
  

2016

  

2015

  

2014

 

Segment net sales

            

Water

 $102,580  $89,623  $71,360 

Dispensers

  39,961   37,328   34,962 
  $142,541  $126,951  $106,322 
             

Segment (loss) income from operations

            

Water

 $35,102  $28,835  $22,585 

Dispensers

  3,097   1,851   1,452 

Corporate

  (22,271)  (15,339)  (15,136)

Non-recurring and acquisition-related costs

  (4,753)  (275)  (2,881)

Depreciation and amortization

  (10,541)  (10,432)  (10,655)

Loss on disposal and impairment of property and equipment

  (749)  (500)  (2,104)
  $(115) $4,140  $(6,739)
             

Depreciation and amortization expense:

            

Water

 $10,011  $9,781  $9,740 

Dispensers

  157   259   332 

Corporate

  373   392   583 
  $10,541  $10,432  $10,655 
             

Capital expenditures:

            

Water

 $11,853  $7,535  $7,326 

Dispensers

  146   108   436 

Corporate

  554   199   160 
  $12,553  $7,842  $7,922 

  

At December 31,

 

Identifiable assets:

 

2016

  

2015

  

2014

 

Water

 $376,403  $50,617  $52,758 

Dispensers

  11,202   12,843   11,075 

Corporate

  3,780   1,027   1,915 
  $391,385  $64,487  $65,748 

For the years ended December 31, 2016, 2015 and 2014, our U.S. operations represented 95.5%, 94.9%, and 2013,93.3%, respectively, of our total net sales, and Canadian operations represented 6.7%4.5%, 5.1% and 8.4%6.7%, respectively, of our total net sales. At December 31, 20142016 and 2013, 6.2%2015, 96.0% and 7.2%95.2%, respectively, of property and equipment, net, on our consolidated balance sheets related to our U.S. operations, and 4.0% and 4.8%, respectively, of property and equipment, net, on our consolidated balance sheets related to our Canadian operations.

14.

17.

Supplemental Cash Flow Information


  Year Ended December 31, 
  2014  2013 
Cash paid for interest $3,319  $3,278 
         
Noncash investing activities:        
Assets acquired under capital leases $427  $ 
Accrued capital expenditures $615  $1,313 

  

Year ended December 31,

 
  

2016

  

2015

  

2014

 

Cash paid for interest

 $5,317  $1,493  $3,319 
             

Noncash investing and financing activities:

            

Assets acquired under capital leases

 $523  $345  $427 

Accrued capital expenditures

 $415  $1,054  $615 

Warrants issued in connection with Glacier acquisition

 $8,420  $  $ 

Common stock issued in connection with Glacier acquisition

 $36,767  $  $ 

15.

18.

Employee Retirement Savings Plan


We sponsor a defined contribution plan that covers substantially all full-time employees who are at least 21 years of age and who have completed at least two months of service. Plan participants may make before tax elective contributions up to the maximum percentage of compensation and dollar amount allowed under the Internal Revenue Code. Plan participants are 100% vested in their elective contributions at all times and are vested 25% per year of service for four years in our discretionary contributions. A year of service for vesting purposes is 1,000 hours of service in a Plan year. In 2010, ourOur Board of Directors established a company match of up to 50% of the employee contributions up to 6% of their salaries, with 50% of the matching amount to be determined by our Board of Directors. Contribution expense for the plan was $208, $147 and $87 for 2016, 2015 and $472014, respectively.

19.

Selected Quarterly Financial Information (Unaudited)

The following table presents the quarterly operating results for 20142016 and 2013, respectively.

2015:

  

Quarter ended

 
  

March 31,

  

June 30,

  

September 30,

  

December 31,

 

2016:

                

Net sales

 $32,296  $34,385  $35,504  $40,356 

Total operating costs and expenses

  30,783   31,618   32,554   47,701 

Income (loss) from operations

  1,513   2,767   2,950   (7,345)
                 

Net income (loss)

  1,031   2,265   2,456   (11,698)
                 

Basic earnings (loss) per common share:

                

Income (loss) from continuing operations

 $0.04  $0.08  $0.09  $(0.39)

Loss from discontinued operations

  (0.00)  (0.00)  (0.01)  (0.00)

Net income (loss)

 $0.04  $0.08  $0.08  $(0.39)
                 

Diluted earnings (loss) per common share:

                

Income (loss) from continuing operations

 $0.04  $0.08  $0.08  $(0.39)

Loss from discontinued operations

  (0.00)  (0.00)  (0.00)  (0.00)

Net income (loss)

 $0.04  $0.08  $0.08  $(0.39)

  

Quarter ended

 
  

March 31,

  

June 30,

  

September 30,

  

December 31,

 

2015:

                

Net sales

 $29,213  $32,399  $33,863  $31,476 

Total operating costs and expenses

  28,893   31,138   32,030   30,750 

Income from operations

  320   1,261   1,833   726 
                 

Net (loss) income

  (237)  726   1,324   44 
                 

Basic (loss) earnings per common share:

                

(Loss) income from continuing operations

 $(0.01) $0.03  $0.05  $0.01 

Loss from discontinued operations

  (0.00)  (0.00)  (0.00)  (0.01)

Net (loss) income

 $(0.01) $0.03  $0.05  $0.00 
                 

Diluted (loss) earnings per common share:

                

(Loss) income from continuing operations

 $(0.01) $0.03  $0.05  $0.01 

Loss from discontinued operations

  (0.00)  (0.00)  (0.00)  (0.01)

Net (loss) income

 $(0.01) $0.03  $0.05  $0.00 

The amounts presented in the table above are computed independently for each quarter. As a result, their sum may not equal the total year amounts.

 
7080 

During the fourth quarter of 2015, we adjusted our estimates related to certain loss contingencies based on changes in facts and circumstances resulting in incremental income from operations of $1,017 for the fourth quarter of 2015. As more fully described in “Note 6 – Property and Equipment”, during the fourth quarter of 2015, changes in certain estimates regarding the salvage value and extensions of the useful life of certain Refill equipment resulted in incremental depreciation expense of $634 for the fourth quarter of 2015.

Item 9.

20.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Subsequent Event

On March 13, 2017, the Company entered into Amendment No. 1 to the Warrant Agreement (the “Amendment”) with Wells Fargo Bank, National Association and each of the warrant holders party thereto (as amended, the “Warrant Agreement”).  The Warrant Agreement was originally entered into in connection with the Company’s acquisition of Glacier Water and provided for the issuance of common stock warrants to Glacier Water’s stockholders as partial consideration for the acquisition.  Each outstanding share of Glacier common stock was converted into, among other things, the right to receive a warrant to purchase 0.54 of a share of the Company’s common stock.  The Amendment provides that, in the event that (i) shares of the Company’s common stock cannot be issued pursuant to an effective registration statement under the Securities Act of 1933, as amended, and (ii) a private placement exemption from the registration requirements of the Securities Act is not available, then the warrant holder wishing to exercise such warrants for shares of the Company’s common stock must exercise the warrants in a cashless exercise.  The Amendment further provides that under no circumstances may a warrant holder exercise any warrants and receive a cash payment as a net cash settlement.   Going forward, the common stock warrants will no longer be reported as a derivative warrant liability on the consolidated balance sheet and changes in fair value of the warrant liability reported within the consolidated statements of operations.  Instead, the common stock warrants will be reported as equity instruments on the consolidated statements of stockholders’ equity.


Item9.Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.


Item 9A.
Controls and Procedures

Item9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures


As of the end of the period covered by this report, an evaluation was performed under the supervision and with the participation of our management, including the chief executive officer (“CEO”), and chief financial officer (“CFO”), of the effectiveness of the design and operation of our “disclosure controls and procedures” (as defined in Rule 13a-15(e) of the Securities Exchange Act of 1934 (the “Exchange Act”)) pursuant to Rule 13a-15(b) of the Exchange Act. Based on that evaluation, our management, including the CEO and CFO, concluded that our disclosure controls and procedures are effective for the purpose of providing reasonable assurance that the information required to be disclosed in the reports we file or submit under the Exchange Act (i) is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) is accumulated and communicated to our management, including our CEO and CFO, as appropriate to allow timely decisions regarding required disclosures.


Changes in Internal Control over Financial Reporting


There was no change in our internal control over financial reporting identified in connection with the evaluation required by Rule 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the period covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.


Management's Annual Report on Internal Control over Financial Reporting


Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2014.2016. See page 4448 for “Management’s Report on Internal Control over Financial Reporting.”

Item9B. Other Information

On March 13, 2017, Primo entered into Amendment No. 1 (the “Amendment”) to that certain Strategic Alliance Agreement, dated as of November 12, 2013, between the Company and DS Services (as amended, the “Agreement”), a subsidiary of Cott Corporation. Pursuant to the Agreement, DS Services is Primo’s primary bottler and distributor of three and five gallon purified bottled drinking water (the “Product”) and provider of exchange and supply services for the Product (the “Services”) in the United States.

Pursuant to the terms of the Amendment, the initial term of the Agreement has been extended from December 31, 2020 to December 31, 2025, and the initial term will automatically renew for additional seven-year terms unless terminated in accordance with the terms of the Agreement.

The Amendment provides that Primo will pay DS Services on a monthly basis for the Services provided as described below. The monthly compensation payable by Primo will be calculated on a per Product basis, regardless of the classification of the customer to which a Product is delivered, with each such per Product amount subject to certain annual adjustments. In addition, the Amendment provides that Primo will pay DS Services, on a quarterly basis, a service incentive based upon DS Services’ timely and accurate delivery of Products.

The foregoing summary of the terms and conditions of the Amendment does not purport to be complete and is qualified in its entirety by reference to the Amendment, a copy of which will be filed as an exhibit to the Company’s quarterly report on Form 10-Q for the quarter ended March 31, 2017. The Company intends to make a request for confidential treatment for certain terms of the Amendment, which request will be filed separately with the Securities and Exchange Commission.

On March 13, 2017, the Company entered to Amendment No. 1 to the Warrant Agreement (the “Warrant Agreement Amendment”) with Wells Fargo Bank, National Association and each of the warrant holders party thereto (as amended, the “Warrant Agreement”).  The Warrant Agreement was originally entered into in connection with the Company’s acquisition of Glacier Water and provided for the issuance of common stock warrants to Glacier Water’s stockholders as partial consideration for the acquisition. Each outstanding share of Glacier common stock was converted into, among other things, the right to receive a warrant to purchase 0.54 of a share of the Company’s common stock.  The Warrant Agreement Amendment provides that, in the event that (i) shares of the Company’s common stock cannot be issued pursuant to an effective registration statement under the Securities Act of 1933, as amended, and (ii) a private placement exemption from the registration requirements of the Securities Act is not available, then the warrant holder wishing to exercise such warrants for shares of the Company’s common stock must exercise the warrants in a cashless exercise.  The Warrant Agreement Amendment further provides that under no circumstances may a warrant holder exercise any warrants and receive a cash payment as a net cash settlement. 

The foregoing summary of the terms and conditions of the Warrant Agreement Amendment does not purport to be complete and is qualified in its entirety by reference to the Warrant Agreement Amendment, a copy of which will be filed as an exhibit to the Company’s quarterly report on Form 10-Q for the quarter ended March 31, 2017.


Item 9B.
Other Information

None.
 
7182

PART III


Item 10.
Directors, Executive Officers and Corporate Governance

Item10. Directors, Executive Officers and Corporate Governance

For information with respect to the executive officers of Primo, see the “Executive Officers” and “Executive Compensation” sections of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which are incorporated herein by reference. For information with respect to the Directors of Primo, see the “Proposal 1: Election of Directors” section of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which is incorporated herein by reference. For information with respect to Section 16 reports, see the “Section 16(a) Beneficial Ownership Reporting Compliance” section of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which is incorporated herein by reference. For information with respect to the Audit Committee of the Board of Directors, see the “Corporate Governance — Board Committees” section of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which is incorporated herein by reference.


We have adopted a Code of Business Conduct and Ethics, which is intended to qualify as a “code of ethics” within the meaning of Item 406 of Regulation S-K of the Exchange Act. This code applies to all of the directors, officers and employees of Primo and its subsidiaries. A copy of our Code of Business Conduct and Ethics is available on our corporate website (www.primowater.com). We expect that any amendments to the code, or any waivers of its requirements, will be disclosed on our website.


Item 11.
Executive Compensation

Item11. Executive Compensation

For information with respect to executive and director compensation, see the “Executive Compensation”, “Additional Information About Directors and Executive Officers”, “Director Compensation” and “Corporate Governance” sections of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which are incorporated herein by reference.


Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Item12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

For information with respect to security ownership of certain beneficial owners and management, see the “Principal Stockholders” section of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which is incorporated herein by reference. For information with respect to securities authorized for issuance under equity compensation plans, see the “Equity Compensation Plan Information” section of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which is incorporated herein by reference.


Item 13.
Certain Relationships and Related Transactions, and Director Independence

Item13. Certain Relationships and Related Transactions, and Director Independence

For information with respect to certain relationships and related transactions, see the “Related Persons Transactions” section of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which is incorporated herein by reference. For certain information with respect to director independence, see the disclosures in the “Corporate Governance” section of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which is incorporated herein by reference.


Item 14.
Principal Accountant Fees and Services

Item14. Principal Accountant Fees and Services

For information with respect to principal accountant fees and services, see “Proposal 3:6: Ratification of Appointment of Independent Registered Public Accounting Firm” section of the Proxy Statement for the 20152017 Annual Meeting of Stockholders, which is incorporated herein by reference.

 
7283

PART IV


Item15.Exhibits and Financial Statement Schedules

Item 15.

a)

Exhibits and Financial Statement Schedules

a)

Financial Information

(1)

Financial Statements: See “Index to Consolidated Financial Statements” in Part II, Item 8 of this FormthisForm 10-K.

 (2)

(2)

Financial Statement Schedule: Information required by this item is included within the consolidated financial statements

 (3)

(3)

Exhibits

See (b) below.

b)

Exhibits

See Exhibit Index on page 85.


Item 16. Form 10-K Summary

Not applicable.

 
See (b) below.
b)Exhibits
See Exhibit Index on page 74.

EXHIBIT INDEX

Exhibit
Number
Number

Description

3.1

2.1

Agreement and Plan of Merger, dated as of October 9, 2016, by and among Primo Water Corporation, Primo Subsidiary Inc., Glacier Water Services, Inc. and David Shladovsky, as stockholder representative (incorporated by reference to Exhibit 2.1 the Company’s Current Report on Form 8-K filed on October 11, 2016)

3.1

Sixth Amended and Restated Certificate of Incorporation of Primo Water Corporation (incorporated by reference to Exhibit 3.1 to Amendment No. 2 to the Registrant’s Registration Statement on Form S-1/A (File No. 333-173554) filed on May 31, 2011)

 

3.2

Amended and Restated Bylaws of Primo Water Corporation (incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed November 16, 2010)

 

4.1

Specimen Certificate representing shares of common stock of Primo Water Corporation (incorporated by reference to Exhibit 4.1 to Amendment No. 5 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed August 11, 2010)

 

4.2

Form of Indenture relating to the issuance from time to time in one or more series of debentures, notes, bonds or other evidences of indebtedness (incorporated by reference to Exhibit 4.4 to the Registrant’sCompany’s Registration Statement on Form S-3 (File No. 333-200016) filed on November 7, 2014)

 
10.1

4.3

Form of Warrant Agreement between Primo Water Corporation and Wells Fargo Bank, National Association (incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement on Form S-4 (File No. 333-214200) filed on October 24, 2016)

10.1

Form of Subordinated Convertible Debt – Common Stock Purchase Warrant, dated as of December 30, 2009 (incorporated by reference to Exhibit 10.9 to Amendment No. 1 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed April 26, 2010)

 

10.2

2004 Stock Plan (incorporated by reference to Exhibit 10.15 to Amendment No. 1 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed April 26, 2010)*

 

10.3

2010 Omnibus Long-Term Incentive Plan (“2010 Omnibus Plan”) (incorporated by reference to Exhibit 10.16 to Amendment No. 1 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed April 26, 2010)*

 

10.4

Form of Option Agreement under 2010 Omnibus Plan (incorporated by reference to Exhibit 10.17 to Amendment No. 1 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed April 26, 2010)*

 

10.5

Form of Restricted Stock Award Agreement under 2010 Omnibus Plan (incorporated by reference to Exhibit 10.18 to Amendment No. 1 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed April 26, 2010)*

 

10.6

2010 Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.19 to Amendment No. 1 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed April 26, 2010)*

 
10.7

10.8

Non-Employee Director Compensation Policy (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-Q filed August 12, 2011)*
10.8

Form of Indemnification Agreement for Directors (incorporated by reference to Exhibit 10.26 to Amendment No. 1 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed April 26, 2010)*

 

10.9

Form of Amended and Restated Series B Common Stock Purchase Warrant (incorporated by reference to Exhibit 10.43 to Amendment No. 7 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed October 6, 2010)

 

10.10

Form of Amended and Restated Series C Common Stock Purchase Warrant (incorporated by reference to Exhibit 10.44 to Amendment No. 7 to the Company’s Registration Statement on Form S-1 (Registration No. 333-165452) filed October 6, 2010)

 

10.11

Registration Rights Agreement dated November 10, 2010 between the Company and Culligan International Company (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed November 16, 2010)

10.12

10.12

Asset Purchase Agreement dated March 8, 2011 by and among the Company, Omnifrio Beverage Company, LLC and the other parties thereto (incorporated by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed March 9, 2011)

 

10.13

Form of Restricted Stock Unit Award Agreement under 2010 Omnibus Plan (incorporated by reference to Exhibit 10.30 to the Company’s Annual Report on Form 10-K filed March 30, 2011)*

10.14

10.14

Registration Rights Agreement dated April 11, 2011 between the Company and Omnifrio Beverage Company, LLC (incorporated by reference to Exhibit 10.1 to10.1to the Company’s FormCurrent Report onForm 8-K filed April 12, 2011)

 

10.15

Loan and Security Agreement dated April 30, 2012 by and among the Company, certain subsidiaries of the Company party thereto, the lenders party thereto and TD Bank, N.A., as arranger and syndication agent and bookrunner for the lenders thereunder (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed May 2, 2012)
10.16

Credit and Security Agreement dated as of April 30, 2012 by and among the Company, certain subsidiaries of the Company party thereto and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.2 to the Company’s Form 8-K filed May 2, 2012)

 
10.17

10.16

Term Note dated as of April 30, 2012 by and among the Company, certain subsidiaries of the Company party thereto and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.3 to the Company’s Form 8-K filed May 2, 2012)

 
10.18

10.17

Form of Warrant to Purchase Common Stock dated as of April 30, 2012 (incorporated by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed May 2, 2012)

 
10.19

10.18

Registration Rights Agreement dated as of April 30, 2012 by and among the Company and certain holders of warrants issued by the Company on April 30, 2012 (incorporated by reference to Exhibit 10.5 to the Company’s Current Report on Form 8-K filed May 2, 2012)

 
10.20

10.19

Amended and Restated 2010 Omnibus Long-Term Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed May 17, 2012) *

 
10.21

10.20

Amendment No. 1 to 2010 Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed May 17, 2012) *

 
10.22

10.21

First Amendment to Credit and Security Agreement dated as of November 6, 2012 by and among the Company, certain subsidiaries of the Company party thereto and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed November 8, 2012)

 
10.23

10.22

First Amendment to Warrant dated as of November 6, 2012 by and between the Company and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed November 8, 2012)

 
10.24

10.23

Amendment No. 1 to Loan and Security Agreement and Consent dated as of February 21, 2013 between the Company and TD Bank, N.A., as agent for the lenders thereunder (incorporated by reference to Exhibit 99.1 to the Company’s Form 10-K filed March 15, 2013)
10.25Primo Water Corporation Value Creation Plan (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K filed June 14, 2013)*
10.26

Primo Water Corporation 2013 Annual Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed August 14, 2013)*

 
10.27

10.24

Amended and Restated Employment Agreement dated as of June 10, 2013 between the Company and Billy D. Prim (incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed June 14, 2013)*

 
10.28

10.25

Amended and Restated Employment Agreement dated as of June 10, 2013 between the Company and Mark Castaneda (incorporated by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed June 14, 2013)*

 
10.29

10.26

Employment Agreement dated as of June 10, 2013 between the Company and Matthew T Sheehan (incorporated by reference to Exhibit 10.5 to the Company’s Current Report on Form 8-K filed June 14, 2013)*

 
 10.30

10.27

Second Amendment to Credit and Security Agreement dated as of June 14, 2013 by and among the Company, certain subsidiaries of the Company party thereto and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed June 19, 2013)

 
10.31 

10.28

Add-On Term Note dated as of June 14, 2013 by and among the Company, certain subsidiaries of the Company party thereto and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.2 to the Company's Current Report on Form 8-K filed June 19, 2013)

 
 10.32

10.29

Amended and Restated Closing Date Term Note dated as of June 14, 2013 by and among the Company, certain subsidiaries of the Company party thereto and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.3 to the Company's Current Report on Form 8-K filed June 19, 2013)

 
7586

10.33

10.30t

Strategic Alliance Agreement dated as of November 12, 2013 by and between the Company and DS Waters of America, Inc. (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed November 14, 2013)

 
          10.3410.31Warrant dated as of January 1, 2014 by and between the Company and DS Waters of America, Inc. (incorporated by reference to Exhibit 10.34 to the Company'sCompany’s Annual Report Form 10-K filed March 17, 2014)
 
 10.35

10.32

Third Amendment to Credit and Security Agreement dated as of December 24, 2013 by and among the Company, certain subsidiaries of the Company party thereto and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed December 30, 2013)

 
 10.36

10.33

Add-On Term Note dated as of December 24, 2013 by and among the Company, certain subsidiaries of the Company party thereto and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed December 30, 2013)

 
10.37

10.34

Add-On Term Note dated as of January 13, 2014 by and among the Company, certain subsidiaries of the Company party thereto and Comvest Capital II, L.P. (incorporated by reference to Exhibit 10.37 to the Company'sCompany’s Annual Report Form 10-K filed March 17, 2014)

 
10.38

10.35

Primo Water Corporation Annual Incentive Plan (incorporated by reference to Exhibit 10.38 to the Company'sCompany’s Annual Report Form 10-K filed March 17, 2014)

*

 10.39Note Purchase Agreement dated June 20, 2014 (the “Note Purchase Agreement “) by and among the Company,

10.36

Amendment No. 1 to Primo Products, LLC, Primo Direct, LLC, Primo Refill, LLC, Primo Ice, LLC, Primo Refill CanadaWater Corporation The Prudential Life Insurance Company of America and PICA Hartford Life Insurance Comfort Trust2010 Omnibus Long-Term Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company'sCompany’s Current Report on Form 8-K filed June 25, 2014)May 5, 2015)*

 
10.40 

10.37

Form of Senior Secured Floating Rate Revolving Note issued pursuant

Primo Water Corporation Executive Deferred Compensation Plan (incorporated by reference to Exhibit 10.1 to the Note PurchaseCompany’s Current Report on Form 8-K filed on July 2, 2015)*

10.38

Primo Water Corporation Amended and Restated Value Creation Plan (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed on May 4, 2016)*

10.39

Voting Agreement, dated as of October 9, 2016, between Primo Water Corporation and Richard Kayne (incorporated by reference to Appendix C to Amendment No. 1 to the Company’s Registration Statement on Form S-4 (File No. 333-214200) filed on November 29, 2016)

10.40

Voting Agreement, dated as of October 9, 2016, between Primo Water Corporation and Brian McInerney (incorporated by reference to Appendix C to Amendment No. 1 to the Company’s Registration Statement on Form S-4 (File No. 333-214200) filed on November 29, 2016)

10.41

Voting Agreement, dated as of October 9, 2016, between Primo Water Corporation and Charles Norris (incorporated by reference to Appendix C to Amendment No. 1 to the Company’s Registration Statement on Form S-4 (File No. 333-214200) filed on November 29, 2016)

10.42

Employment Agreement, dated as of October 9, 2016, between Primo Water Corporation and Brian H. McInerney (incorporated by reference to Appendix D to Amendment No. 1 to the Company’s Registration Statement on Form S-4 (File No. 333-214200) filed on November 29, 2016)*

10.43

2016 Amendment to Employment Agreement, dated as of October 31, 2016, by and between Primo Water Corporation and Billy Prim (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed on November 2, 2016)*

10.44

2016 Amendment to Employment Agreement, dated as of October 31, 2016, by and between Primo Water Corporation and Matthew Sheehan (incorporated by reference to Exhibit 10.2 to the Company'sCompany’s Quarterly Report on Form 8-K10-Q filed June 25, 2014)on November 2, 2016)*

 
10.41 

10.45

Form

2016 Amendment to Employment Agreement, dated as of 7.8% Senior Secured Fixed Rate Term Note issued pursuant to the Note Purchase AgreementOctober 31, 2016, by and between Primo Water Corporation and Mark Castaneda (incorporated by reference to Exhibit 10.3 to the Company'sCompany’s Quarterly Report on Form 10-Q filed on November 2, 2016)*

10.46

Credit and Guaranty Agreement, dated as of December 12, 2016, among Primo Water Corporation and certain of its Subsidiaries from time to time, as Companies, Various Lenders, and Goldman Sachs Bank USA, as Administrative Agent, Collateral Agent and Lead Arranger (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed June 25, 2014)on December 13, 2016)

 
 21.1

16.1

Letter of McGladrey LLP dated August 28, 2015 (incorporated by reference to Exhibit 16.1 to the Company’s Current Report on Form 8-K filed on August 28, 2015)

21.1

List of subsidiaries of Primo Water Corporation (filed herewith)

23.1

Consent of RSM US LLP (filed herewith)

 
 23.1

23.2

Consent of McGladreyBDO USA, LLP (filed herewith)

 

31.1

Certification of Periodic Report by Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14a and pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith)

 

31.2

Certification of Periodic Report by Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14a and pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith)

 

32.1

Certification of Periodic Report by Chief Executive Officer and Chief Financial Officer pursuant to U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith)

 

101.INS

XBRL Instance Document

 

101.SCH

XBRL Taxonomy Extension Schema Document

 

101.CAL

XBRL Taxonomy Extension Calculation Linkbase Document

 

101.DEF

XBRL Taxonomy Extension Definition Linkbase Document

 

101.LAB

XBRL Taxonomy Extension Label Linkbase Document

 

101.PRE

XBRL Taxonomy Extension Presentation Linkbase Document


*

Indicates management contract or compensatory plan or arrangement.arrangement.

t

Confidential treatment has been granted with respect to portions of this exhibit, indicated by asterisks, which have been filed separately with the Securities and Exchange Commission.

 
7688

SIGNATURESSIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Annual Report to be signed on its behalf by the undersigned, thereunto duly authorized.

 PRIMO WATER CORPORATION
 

Dated: March 16, 20152017

By:

/s/ Billy D. Prim

  

Billy D. Prim

  

Chairman and Chief Executive Officer

   

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.


Signature

 

Capacity

 

Date

    

/s/ Billy D. Prim

 

Chairman and Chief Executive Officer

 

March 16, 20152017

Billy D. Prim

 

(Principal Executive Officer)

  
     

/s/ Mark Castaneda

 

Chief Financial Officer (Principal

 

March 16, 20152017

Mark Castaneda

 

Financial Officer)

  
     

/s/ David J. Mills

 

Vice President of Finance (Principal Accounting Officer)

 

March 16, 20152017

David J. Mills

    
     

/s/ Richard A. Brenner

 

Director

 

March 16, 20152017

Richard A. Brenner

    
     

/s/ Jack C. KilgoreSusan E. Cates

 

Director

 

March 16, 20152017

Jack C. Kilgore

Susan E. Cates

    
     

/s/ Malcolm McQuilkinJack C. Kilgore

 

Director

 

March 16, 20152017

Malcolm McQuilkin

Jack C. Kilgore

    
     

/s/ David L. WarnockMalcolm McQuilkin

 

Director

 

March 16, 20152017

David L. Warnock

Malcolm McQuilkin

    
     

/s/ Susan E. CatesCharles A. Norris

 

Director

 

March 16, 20152017

Susan E. Cates

Charles A. Norris

/s/ Matthew T. Sheehan

President, Chief Operating Officer and Director

March 16, 2017

Matthew T. Sheehan

/s/ David L. Warnock

Director

March 16, 2017

David L. Warnock

    
77

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