UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 


FORM 10-K
 


(Mark One)
x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended February 28, 201529, 2016

OR
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to .

Commission file number: 0-4957000-04957

EDUCATIONAL DEVELOPMENT CORPORATION
(Exact name of registrant as specified in its charter)
 
Delaware
73-0750007
(State or other jurisdiction of 
incorporation or organization)
(I.R.S. Employer
Identification No.)
  
10302
5402 South 122nd East 55th Place,Avenue, Tulsa, Oklahoma
74146-6515
74146
(Address of principal executive offices)(Zip Code)

Registrant’s telephone number, including area code (918) 622-4522

Securities registered pursuant to Section 12(b) of the Act:  None

Securities registered pursuant to Section 12(g) of the Act:

Common Stock, $.20 par value
(Title of class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes o                                                       Nox

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes o                                                       Nox

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 Yes x                                                        No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
 Yes x                                                       No o
 


Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant'sregistrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of “large accelerated filer”, “accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer o
Accelerated filer o
Non-accelerated filer o
Smaller reporting company x
(Do not check if a smaller reporting company)
Smaller reporting company ☒
 
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)
Yes o                                                       No x

The aggregate market value of the votingoutstanding shares of common stock held by non-affiliates of the registrant at the price at which the common stock was last sold on August 31, 2014,2015, on the NASDAQ Stock Market, LLC was $19,612,100.$24,498,500.

As of May 26, 2015, 4,035,1342016, 4,069,669 shares of common stock were outstanding.

DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Proxy Statement for fiscal year 20152016 relating to our Annual Meeting of Shareholders to be held on July 16, 201519, 2016 are incorporated by reference into Part III of this Report on Form 10-K.
 



TABLETABLE OF CONTENTS

4
  
PART I 
Item 1.4
Item 1A.65
Item 1B.65
Item 2.65
Item 3.65
Item 4.65
  
PART II 
Item 5.76
Item 6.76
Item 7.86
Item 7A.1614
Item 8.1615
Item 9.1615
Item 9A.1615
Item 9B.1715
  
PART III 
Item 10.1816
Item 11.1816
Item 12.1816
Item 13.1816
Item 14.1816
  
PART IV 
Item 15.1917



 
PART I

FORWARD-LOOKINGFORWARD-LOOKING STATEMENTS

This report contains statements that are forward-looking.  You should read the following discussion in connection with our financial statements, including the notes to those statements, included in this document.  These forward-looking statements are not historical facts but are expectations or projections based on certain assumptions and analyses made by our senior management in light of their experience and perception of historical trends, current conditions, expected future developments and other factors.  Actual events and results may be materially different from anticipated results described in such statements.  As used in this Annual Report on Form 10-K, the terms “EDC,” “we,” “our” or “us” mean Educational Development Corporation, a Delaware corporation, unless the context indicates otherwise.

Our ability to achieve such results is subject to certain risks and uncertainties which are not currently known to us.  We caution you not to place undue reliance on these forward-looking statements, which speak only as of the date that they are made.  We do not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date of this report.

ItemItem 1.BUSINESS

(a)  General Development of Business

Educational Development Corporation (“EDC”) is the exclusive United States trade publisher of the line of educational children’s books produced in the United Kingdom by Usborne Publishing Limited (“Usborne”).  We were incorporated on August 23, 1965.1965, in the State of Delaware. Our fiscal years end on February 28.29(28).

We also own Kane Miller Book Publishers; award-winning publishers of international children’s books.

Our company motto is “The future of our world depends on the education of our children.  EDC delivers educational excellence one book at a time.  We provide economic opportunity while fostering strong family values.  We touch the lives of children for a lifetime.”

(b)  Financial Information about Industry Segments

While selling children’s books is our only line of business, we sell them through two divisions:

·Home Business Division (“Usborne Books & More” or “UBAM”) - This division distributes books nationwide through independent consultants, who hold book showings in individual homes, through social media, book fairs, direct sales and Internetinternet sales.  The UBAM consultants also distribute these titles to school and public libraries.

·Publishing Division (“EDC Publishing”) – This division markets books to bookstores (including major national chains), toy stores, specialty stores, museums and other retail outlets throughout the country.

Percent Net Revenues by Division

  2016  2015 
UBAM  83%  65%
Publishing  17%  35%
Total net revenues  100%  100%
  2015  2014 
UBAM  65%  58%
Publishing  35%  42%
Total net revenues  100%  100%

 
(c)  Narrative Description of Business

Products
As the sole United States trade publisher of the Usborne line of books, we offer over 1,5002,000 different titles.  Many are interactive in nature, including our Touchy-Feely board books, activity and flashcards, adventure and search books, art books, sticker books and foreign language books.  The majority of the titles published by Kane Miller Book Publishers originally were published in other countries in their native languages.
4


We have a broad line of ‘internet-linked’ books which allow readers to expand their educational experience by referring them to relevant non-Usborne websites.  Our books include science and math titles, as well as chapter books and novels.  We continually introduce new titles across all lines of our products.

UBAM markets the books through commissioned consultants using a combination of direct sales, home parties, book fairs and the Internet.internet.  The division had approximately 7,80019,600 consultants in 50 states at February 28, 2015.29, 2016.

EDC Publishing markets through commissioned trade representatives who call on book, toy, and specialty stores along with other retail outlets.  We also do in-house marketing by telephone to these customers and potential customers.  This division markets to approximately 5,000 book, toy and specialty stores.  Significant orders, totaling 26%22% of the Publishing division’s net sales, have been received from major book chains.

Key Customers
No customer represents more than 10% of our net sales.

Seasonality
Sales for both divisions are greatest during the fall due to the holiday season.

Competition
While we have the exclusive U.S. rights to sell Usborne Books, we face competition for UBAM from several other larger direct selling companies - for sales and consultants.  Our school and library market faces competition from Scholastic Books for the book fair market.

EDC Publishing faces competition from large U.S. and international publishing companies.

Employees
As of April 1, 2015, 832016, 150 full-time employees worked at our Tulsa and San Diego facilities; almost 50%60% of those are in the distribution warehouse.  We believe our relations with our employees are good.

Company Reports
Our annual and quarterly reports (Forms 10-K and 10-Q), current Form 8-K reports and amendments to those reports filed with the SEC are available for download from the Investor Relations portion of our Internet website at www.edcpub.com.
5


Item 1A.Item 1A.RISK FACTORS

We are a smaller reporting company and are not required to provide this information.

Item 1B.Item 1B.UNRESOLVED STAFF COMMENTS

None

Item 2.Item 2.PROPERTIES

We are located at 10302 E. 55th Pl.,5402 S 122nd E Ave, Tulsa, Oklahoma.  This facility is owned by us and contains approximately 105,000400,000 square feet of office and warehouse space, of which 219,000 is solely utilized by us.us and  181,000 is occupied by a third-party tenant.  All product distributions are made from this 170,000 square foot warehouse using our six-hundred-foot-longmultiple flow-rack system,systems, known as “the line,lines,” to expedite order fulfillment, packaging, and shipment.  We believeA facility located at 10302 E. 55th Pl., Tulsa, Oklahoma is also owned by us and contains approximately 95,000 square feet of warehouse space which is used to store our overflow inventory, along with approximately 10,000 square feet of office space that our operating facility meets both present and future capacity needs.is currently vacant.  We also lease a small office in San Diego, California which houses Kane Miller Book Publishers.  We believe that our operating facilities meet both present and future capacity needs.

Item 3.Item 3.LEGAL PROCEEDINGS

We are not a party to any material pending legal proceedings.

ItemItem 4.     MINE SAFETY DISCLOSURES

None

65


PART II

ItemItem 5.     MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

The common stock of EDC is traded on NASDAQ (symbol--EDUC).  The high and low quarterly common stock quotations for fiscal years 20152016 and 2014,2015, as reported by the NASDAQ, were as follows:
 
 2015  2014  2016  2015 
Period High  Low  High  Low  High  Low  High  Low 
1st Qtr  3.92   3.57   3.95   3.45   5.00   3.97   3.92   3.57 
2nd Qtr  4.95   3.71   3.58   3.04   6.05   4.58   4.95   3.71 
3rd Qtr  4.88   4.04   3.11   2.49   14.27   6.30   4.88   4.04 
4th Qtr  5.80   4.12   3.89   2.89   16.97   8.98   5.80   4.12 

The number of shareholders of record of EDC'sEDC’s common stock at February 28, 201529, 2016 was 590.576.

During fiscal year 2015,2016, we paid quarterly dividends totaling $0.32$0.35 per share as follows:  $0.08 per share dividend on March 21, 2014, $0.0820, 2015, $0.09 per share dividend on June 20, 2014, $0.0819, 2015, $0.09 per share dividend on September 19, 2014,18, 2015, and $0.08$0.09 per share dividend on December 19, 2014.18, 2015.  An additional $0.08$0.09 per share dividend was declared on February 25, 201526, 2016 and was paid during fiscal year 2016 to shareholders of record2017 on March 13, 2015.18, 2016.

The following table showsWe had no repurchases of our common stock which we made during the fourth quarter of fiscal year 2015.2016 and a maximum number of shares that may be repurchased totaling 303,152.

ISSUER PURCHASES OF EQUITY SECURITIES

Period 
Total # of Shares
Purchased
  
Average Price
Paid per Share
  
Total # of Shares
Purchased as
Part of Publicly Announced Plan (1)
  
Maximum # of Shares that May
be Repurchased under the Plan
 
              
December 1 - 31, 2014  9  $4.87   9   303,315 
January 1 - 31, 2015  -   -   -   303,315 
February 1 - 28, 2015  -   -   -   303,315 
Total  9  $4.87   9     
Period
Total # of Shares
Purchased
Average Price
Paid per Share
Total # of Shares
Purchased as
Part of Publicly
Announced Plan (1)
Maximum # of Shares that May
be Repurchased under the Plan
303152
December 1 - 31, 2015---303,152
January 1 - 31, 2016---303,152
February 1 - 29, 2016---303,152
Total-$--

(1)In April 2008 the Board of Directors authorized us to purchase up to 500,000 additional shares of our common stock under a plan initiated in 1998.  This plan has no expiration date.

ItemItem 6.     SELECTED FINANCIAL DATA
 
We are a smaller reporting company and are not required to provide this information.
7


ItemItem 7.        MANAGEMENT'SMANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Management’s discussion and analysis contains statements that are forward-looking and include numerous risks which you should carefully consider.  Additional risks and uncertainties may also materially and adversely affect our business.  You should read the following discussion in connection with our financial statements, including the notes to those statements, included in this document.  Our fiscal years end on February 28.29(28).
6


Table of Contents
Management Summary

Educational Development Corporation is the sole distributor in the United States of the Usborne line of children’s books and is the owner of Kane Miller Book Publishers.  We operate two separate divisions, EDC Publishing and Usborne Books & More (“UBAM”), to sell these books.  Our corporate headquarters, including the distribution facility for both divisions, is located in Tulsa, Oklahoma.

These two divisions each have their own customer base.  EDC Publishing markets its products on a wholesale basis to various retail accounts.  UBAM markets its products to individual consumers as well as to school and public libraries through direct-selling consultants.

Publishing Division

EDC Publishing operates in a market that is highly competitive, with a large number of companies engaged in the selling of books.  The Publishing division’s customer base includes national book chains, regional and local bookstores, toy and gift stores, school supply stores and museums.  To reach these markets, the Publishing division utilizes a combination of commissioned sales representatives located throughout the country and a commissioned inside sales group located in our headquarters.  The Vice President of the Publishing division manages sales to the national chain customers.

Publishing Division Net Revenues by Market Type
Publishing Division Net Revenues by Market Type
Publishing Division Net Revenues by Market Type
 
 FY 2015  FY 2014  FY 2016  FY 2015 
National chain stores  26%  26%  22%  26%
All other  74%  74%  78%  74%
Total net revenues  100%  100%  100%  100%

EDC Publishing uses a variety of methods to attract potential new customers and maintain current customers.  Company personnel attend many of the national trade shows held by the book selling industry each year, allowing us to make contact with potential buyers who may be unfamiliar with our books.  We actively target the national chains through joint promotional efforts and institutional advertising in trade publications.  The Publishing division also participates with certain customers in a cooperative advertising allowance program, under which we pay back up to 2% of the net sales to that customer.  Our products are then featured in promotions, such as catalogs, offered by the vendor.  We may also acquire, for a fee, an end cap position in a bookstore (our products are placed on the end of a shelf), which in the publishing industry is considered an advantageous location in the bookstore.

EDC Publishing’s in-house telesales group targets the smaller independent book and gift store market.  Our semi-annual, full-color, 160-page catalogs, are mailed to over 5,000 customers and potential customers.  We also offer two display racks to assist stores in displaying our products.

Net Revenues for Publishing Division 
  FY 2016  FY 2015 
Net Revenues $10,831,400  $11,532,500 
Net Revenues for Publishing Division
  FY 2015  FY 2014 
Net Revenues $11,532,500  $10,968,400 

Publishing division’s net revenues increased $564,100decreased $701,100 in fiscal year 20152016 from fiscal year 2014,2015, or 5.1%6.1%.  Net revenues were up 5.5%5.0% for smaller retail stores and 4.2%down 14.4% for national chain stores.
8


Usborne Books & More (“UBAM”) Division

UBAM is a multi-level direct selling organization that markets its products through independent sales representatives (“consultants”) located throughout the United States.  The customer base of UBAM consists of individual purchasers, as well as school and public libraries.  Revenues are generated through internet sales, home shows, direct sales, Internet sales, book fairs and contracts with school and public libraries.  This past fiscal year includedcontinued a significant shift toward online home shows via social media outlets, such as Facebook.


7

Table of Contents
An important factor in the continued growth of the UBAM division is the addition of new sales consultants and the retention of existing consultants.  Current active consultants (defined as those with sales during the past six months) recruit new sales consultants.  UBAM makes it easy to recruit by providing signing kits for which new consultants can earn partial or full reimbursement based on established sales criteria.  UBAM provides an extensive handbook that is a valuable tool in explaining the various programs to the new recruit.

Consultants During Year
Consultants During Year  
 
    FY 2016  FY 2015 
New Sales Representatives  18,000   6,500 
Active Sales Representatives End of Fiscal Year  19,600   7,800 
  FY 2015  FY 2014 
New Sales Representatives  6,500   4,000 
Active Sales Representatives End of Fiscal Year  7,800   5,900 

The UBAM division presently has six levels of sales representatives:
·Consultants
·Team Leaders
·Senior Team Leaders
·Executive Team Leaders
·Senior Executive Team Leaders
·Directors

Upon signing up, each individual is considered a consultant.  Consultants receive commissions from each sale they make; the commission rate  beingis determined by the marketing program under which the sale is made.  In addition, consultants receive a monthly sales bonus once their sales reach an established monthly goal.  Consultants who recruit other consultants and meet certain established criteria are eligible to become team leaders.  Upon reaching this level, they receive monthly override payments based upon the sales of their downline groups.

Once team leaders reach certain established criteria, they become senior team leaders and are eligible to earn promotion bonuses on their consultants.downline groups.  Once senior team leaders reach certain established criteria, they become executive team leaders, senior executive team leaders or directors.  Executive team leaders and higher may receive an additional monthly override payment based upon the sales of their downline groups.
9


During fiscal year 2015,2016, a significant shift, occurredwhich began during the prior fiscal year, continued in our home party sales model from our traditional, in-person home parties.  With the increased use of social media, online venues such as Facebook, have become a popular outlet for these events.  This allows customers to ‘attend’ online from any location.  While we had marked growth in both home party net revenues, after commissions, and in Internetinternet net revenues, after commissions, this shift is most evident in the proportion of Internetinternet and home show orders to the total net revenues, after commissions.

Net Revenues, after Commissions, for UBAM Division
Net Revenues, after Commissions, for UBAM Division   
 
  FY 2016  FY 2015 
Net Revenues $52,786,900  $21,015,800 
Less commissions  (17,710,800)  (6,491,500)
Net Revenues, after commissions $35,076,100  $14,524,300 
 
  FY 2015  FY 2014 
Net Revenues $21,015,800  $15,128,600 
Less commissions  (6,491,500)  (4,621,700)
Net Revenues, after commissions $14,524,300  $10,506,900 
Percent of Net Revenues, after Commissions, by UBAM Marketing Program
 
  FY 2016  FY 2015 
Internet  54%  23%
School & Library  20%  41%
Home Shows  12%  25%
Fund Raisers  2%  2%
Transportation Revenues  12%  9%
Totals  100%  100%


Percent of Net Revenues, after Commissions, by UBAM Marketing Program
Number of Orders by UBAM Marketing Program 
 
  FY 2016  FY 2015 
Internet  561,000   91,700 
School & Library  21,400   14,000 
Home Shows  98,800   30,200 
Fund Raisers  1,300   1,000 
   682,500   136,900 
  FY 2015  FY 2014 
School & Library  41%  43%
Home Shows  24%  28%
Internet  23%  15%
Fund Raisers  2%  3%
Direct Sales  1%  2%
Transportation Revenues  9%  9%
Totals  100%  100%
Number of Orders by UBAM Marketing Program
  FY 2015  FY 2014 
School & Library  14,000   11,000 
Home Shows  27,500   18,300 
Internet  91,700   43,200 
Fund Raisers  1,000   1,000 
Direct Sales  2,700   2,800 
   136,900   76,300 

This increase in net revenues, after commissions, resulted from increases in the following:

·131%598% in internet sales
·41%50% in school and library sales
·29%42% in home party sales
·26% in direct sales
·  21%135% in fundraiser sales

The increase in net revenues, after commissions, is alsogreatly attributed to a 32%151% increase in the number of active consultants  (defined as those with sales during the past six months) at the end of fiscal year 2015.2016.

The increase in Internet sales,internet net revenues, after commissions, is attributed to 112%512% more orders placed during the period, along with an 8%a 15% increase in average order size.  Customers order via the consultants’ UBAM-hosted web sites, which have been customized to their own preferences.  Orders are processed through a shopping cart and the consultant receives sales credit and commission on the sales.  Much of the increase in Internetinternet sales resulted from the use of social media to host virtual parties, frequently referred to as “Facebook Parties.”

The school and library marketing program increase is attributed to a 27%53% increase in the number of orders, whoseoffset by the average order size increased by 11%decreased of 2% over the prior fiscal year.   Much of this change is a result of the increase in the number of sales consultants.

School and library sales are made by consultants who have received additional, specialized training which allows them to sell to schools and libraries.  The UBAM consultant is the only source that a library or school has for most of our titles.  They are not available through school supply distribution companies.

This program includes book fairs which are held with an organization as the sponsor. The consultant provides promotional materials to acquaint parents with the books.  Parents turn in their orders at a designated time.  The book fair program generates free books for the sponsoring organization.  UBAM also has a Reach for the Stars fundraiser program.  This is a pledge-based reading incentive program that provides cash and books to the sponsoring organization and books for the children.

The increase in home party sales, including the discontinued category of “direct sales”, after commissions, is attributed to a 50%227% increase in the total number of orders, offset by a 14%56% decrease in average order size.  Much of this change is a result of the increase in the number of sales consultants and the transition to smaller, online parties.consultants.  Consultants contact individuals (“hostesses”) to hold book shows in their homes or via social media.homes.  The consultant assists the hostess in setting up the details for the show and makes a presentation at the show and takes orders for the books.  The hostess earns free books based upon the total sales at the show.show, including online orders. These online orders are reported as internet sales, which has resulted in smaller average home show order sizes.  Customer specials are available for customers when they order a selected amount.  Additionally, home shows provide an excellent opportunity for recruiting new consultants.

Net revenues, after commissions, from direct sales increased 26% during fiscal year 2015.  This resulted from a 28% increase in the average order size, offset by a slight, 1% decrease in the number of orders placed during the year.  Direct sales are sales without a hostess being involved.

Our fund-raising program, Cards for a Cause, increased 21%135% in sales, after commissions, over the prior year.  This resulted from a 20% increase in average order size and a 1%30% increase in the number of orders placed duringand a 71% increase in the average size of these orders over the prior fiscal year.  Organizations sell variety boxes of greeting-type cards and keep a portion of the proceeds to help support themselves and their related causes.

Transportation revenues increased 57%270% during fiscal year 2015.2016.  Transportation revenues are based on sales order size, with minimums per order depending on order type.  DuringThis increase is partially due to the increase in the number of smaller orders for which a standard minimum is applied, along with a full year benefit of a 20% increase in that minimum which occurred halfway through fiscal year 2015, the standard minimum was increased 20% to adjust for increased transportation expenses.2015.
The cost of free books provided under the various UBAM marketing programs is recorded as operating and selling expense in the statements of earnings.

(1-2) Liquidity and Capital Resources

EDC has a history of profitability and positive cash flow.  Typically, our primary source of cash is generated from our operations.  Outside of cash used in operating activities, generally our primary uses of cash are to pay down our outstanding bank credit facility loan balance, for capital expenditures, to pay dividends, capital expenditures, and to acquire treasury stock.  During fiscal year 2015,2016, we utilized our bank credit facility to meet some cash requirements.  At fiscal year end, our revolving bank credit facility loan balance was $1,400,000.

We expect our ongoing cash flow to exceed cash required to operate the business.  As such, we expect our short-term borrowings to be limited during fiscal year 2016.$3,331,800.

During fiscal year 2015,2016, we experienced a negativepositive cash flow from our operations of $261,600.$6,650,600.  Cash outflowflow resulted from the following:

·an increase in accounts payable, accrued salaries and commissions, and other current liabilities of $6,837,000,
·an increase in deferred revenue of $2,925,200
·net earnings of $2,119,300,
·the provision for doubtful accounts and sales returns of $1,239,600,
·an increase in net income tax payable/receivable of $739,500, and
·depreciation expense of $274,500.

Offset by:
·an increase in inventories of $6,048,600,
·an increase in prepaid expenses and other assets of $672,500,
·an increase in accounts receivable of $676,200,
·provision for inventory valuation allowance of $68,100, and
·deferred income tax benefit of $19,100.

The significant increase in accounts receivablepayable, accrued salaries and commissions, and other current liabilities is primarily a result of $1,356,900, anthe current payments owed to our suppliers for our increased inventory stock required to sustain our sales increase.

The increase in inventoriesdeferred revenue is primarily a result of $1,192,200, an $88,000 increase in prepaid expenses and other assets, and a $77,300 decrease in net income tax payable, offsetorders received for the UBAM division, but not shipped by net earningsthe end of $859,200, the provision for doubtful accounts and sales returns of $1,281,000, an increase in current liabilities of $182,500, depreciation expense of $129,400, and a decrease in deferred income taxes of $700.
11

fiscal year 2016.

Cash used in investing activities was $325,000$24,911,600 for capital expenditures.  We began the process to implement new accounting software andOn December 1, 2015, we closed on a new system for the UBAM division’s processes, with an initial $210,700 investment during fiscal year 2015.  These systems will be fully operational during fiscal year 2016 and will allowfacility which has allowed us to expand to accommodate our growth over the growth in our UBAM sales force, while utilizing industry best practices and improving online training resources.  We also invested $108,000 in our facilities to repair our parking lot and update the office spaces.past year.

Our capital expenditures included:

·Purchase of new facility of $23,213,600
·Warehouse rack system for new facility of $1,074,000
·Additional investment in accounting and UBAM software systems of $410,400
·Warehouse equipment of $95,400
·Other improvements to new facility of $94,800

Cash provided by financing activities was $290,500$19,060,800, which was primarily due to $4,550,000$18,400,000 in long-term debt related to the purchase of our new facility, offset by long-term debt payments of $97,200.  Also, $4,881,800 in borrowings were provided under our revolving credit agreement, and $174,400offset by $2,950,000 in payments against this agreement.  Additionally, $202,500 was provided from the sale of treasury stock.  These werestock, offset by payments of $3,150,000 towards our revolving credit agreement, dividend payments of $1,278,700, and $5,200$1,600 paid to acquire treasury stock.  Cash was also used for dividend payments of $1,374,700.

In September 2002, the Board of Directors authorized a minimum annual cash dividend of 20% of net earnings.  In fiscal years 20152016 and 2014,2015, we declared dividends equal to 149%67% and 356%149%, respectively, of net income after taxes.
Our Board of Directors adopted a stock repurchase plan in which we may purchase up to an additional 500,000 shares as market conditions warrant.  ManagementWhen management believes the stock is undervalued and when stock becomes available at an attractive price, we can utilize free cash flow to repurchase shares.  Management believes this enhances the value to the remaining stockholdersshareholders and that these repurchases will have no adverse effect on our short-term and long-term liquidity.

(3) Results of Operations

Earnings as a Percent of Net Revenues
Earnings as a Percent of Net Revenues    
  FY 2016  FY 2015 
Net revenues  100.0%  100.0%
Cost of sales  32.2%  39.2%
  Gross margin  67.8%  60.8%
Operating expenses:        
  Operating and selling  30.5%  29.2%
  Sales commissions  28.4%  21.0%
  General and administrative  3.7%  6.3%
  Total operating expenses  62.6%  56.5%
Other income, net  0.4%  0.0%
Earnings before income taxes  5.6%  4.3%
Income taxes  2.3%  1.7%
Net earnings  3.3%  2.6%
  FY 2015  FY 2014 
Net revenues  100.0%  100.0%
Cost of sales  39.2%  40.3%
Gross margin  60.8%  59.7%
Operating expenses:        
Operating and selling  29.2%  27.8%
Sales commissions  21.0%  18.9%
General and administrative  6.3%  8.1%
Total operating expenses  56.5%  54.8%
Other income (expense)  -%  (1.5%)
Earnings before income taxes  4.3%  3.4%
Income taxes  1.7%  2.0%
Net earnings  2.6%  1.4%

Fiscal Year 20152016 Compared with Fiscal Year 20142015

The following presents an overview of our results of operations for years ended February 29, 2016 and February 28, 2015 and 2014.2015.  We had earnings before income taxes of $3,545,900 for fiscal year 2016 compared with $1,402,500 for fiscal year 2015 compared with $873,500 for fiscal year 2014.2015.
 
Revenues
 
  FY 2016  FY 2015  $ Change 
Gross sales $80,319,400  $48,345,400  $31,974,000 
Less discounts & allowances  (22,061,500)  (17,273,100)  (4,788,400)
Transportation revenue  5,360,400   1,476,000   3,884,400 
Net revenues $63,618,300  $32,548,300  $31,070,000 
  FY 2015  FY 2014  $ Change 
Gross sales $48,345,400  $40,558,000  $7,787,400 
Less discounts & allowances  (17,273,100)  (15,414,200)  (1,858,900)
Transportation revenue  1,476,000   953,200   522,800 
Net revenues $32,548,300  $26,097,000  $6,451,300 
12


UBAM’s gross sales increased 36.8%138.0% or $6,484,200$33,274,800 during fiscal year 20152016 to $57,385,300 when compared with fiscal year 2014.2015.  This increase is attributable to a 32%151% increase in the number of independent sales consultants, with resulting increases in all types of sales, including Internet,internet, school and library/book fair, home parties, direct sales, and fund raisers.  The overall number of orders was up 79%398% due to increases in Internet,internet, home show, school and library, and fund raiser orders, offset by a slight decrease in the number of direct sales orders.  Average sales per order for this division were down 17%48%, primarily due to a shift from larger home party orders to multiple individual online orders per Internet-basedinternet-based party.

EDC Publishing’s gross sales increased 5.7%decreased 5.4% or $1,303,200$1,300,800 during fiscal year 20152016 when compared with fiscal year 2014.2015.  Sales increased by 5.5%5.0% to smaller retail stores and decreased by 4.2%14.4% to national chain stores.

UBAM’s discounts and allowances were $9,927,900 in fiscal year 2016 and $4,533,600 in fiscal year 2015 and $3,414,200 in fiscal year 2014.2015.  Most sales by UBAM are at retail.  As a part of UBAM’s marketing programs, discounts between 40% and 50% of retail are offered on selected items at various times throughout the year.  The discounts and allowances in the UBAM division will vary from year to year depending upon the marketing programs in place during any given year.UBAM’s discounts and allowances were 18.8%17.3% of UBAM’s gross sales in fiscal year 20152016 and 19.4%18.8% in fiscal year 2014.2015.

EDC Publishing’s discounts and allowances are a much larger percentage of gross sales than discounts and allowances in the UBAM division due to the different customer markets that each division targets.  The Publishing division’s discounts and allowances were $12,133,600 in fiscal year 2016 and $12,739,500 in fiscal year 2015 and $12,000,000 in fiscal year 2014.2015.  To be competitive with other wholesale book distributors, EDC Publishing sells at discounts between 48% and 55% of the retail price, based upon the quantity of books ordered and the dollar amount of the order.  EDC Publishing’s discounts and allowances were 52.6%52.9% of their gross sales in fiscal year 20152016 and 52.3%52.6% in fiscal year 2014.2015.

Transportation revenues increased $522,800$3,884,400 or 263.2% in fiscal year 2015,2016, due primarily to the increase in UBAM gross sales during the year and the shift in sales to more, smaller Internet-basedinternet-based orders, which each are proportionately more expensivesubject to ship.a flat minimum shipping charge.  Also, we realized the benefit of a full year with a 20% increase in the minimum shipping charge made during fiscal year 2015.

Expenses

 FY 2015  FY 2014  $ Change  FY 2016  FY 2015  $ Change 
Cost of sales $12,763,900  $10,523,500  $2,240,400  $20,494,200  $12,763,900  $7,730,300 
Operating and selling  9,515,400   7,258,500   2,256,900   19,419,400   9,515,400   9,904,000 
Sales commissions  6,842,700   4,939,800   1,902,900   18,062,800   6,842,700   11,220,100 
General and administrative  2,039,900   2,123,500   (83,600)  2,328,500   2,039,900   288,600 
Total $31,161,900  $24,845,300  $6,316,600  $60,304,900  $31,161,900  $29,143,000 

Cost of sales increased 21.3%60.6% in fiscal year 20152016 when compared with fiscal year 2014.2015.  Our cost of products is 25%22% to 28% of the gross sales price, depending upon the product.  The percentage change in gross sales to the percentage change in cost of goods,sales, depends largely on the mix of products sold.  Approximately 79%67% of our products come from one vendor, where the cost of the products is a fixed percentage of the retail price.  Cost of sales is the inventory cost of product sold (including the cost of the product itself and inbound freight charges), along with royalties accrued for sales of Kane Miller titles for which we have royalty payment contracts.  The costs of our distribution network are not included in our cost of sales, but rather in our operating and selling expenses.

Operating and selling expenses include purchasing and receiving, inspection, warehousing, and other costs of our distribution network.  These costs totaled $2,865,700 in fiscal year 2016 and $1,259,500 in fiscal year 2015 and $1,133,100 in fiscal year 2014.2015.  In addition to costs associated with our distribution network (noted above), operating and selling costs include expenses of the Publishing and UBAM divisions, along with the order entry and customer service functions.  functionsOperating and selling expenses as a percentage of gross sales were 24.2% for fiscal year 2016 and 19.7% for fiscal year 2015 and 17.9% for fiscal year 2014.
13

2015.

Sales commissions for EDC Publishing increased $33,100$800 for the fiscal year ended 2015.2016.  Sales commissions for this division fluctuate depending upon the amount of sales made to our “house accounts,” which are our largest customers and do not have any commission expense associated with them, and sales made by our outside sales representatives.  Publishing division sales commissions are paid on net sales and were 3.2% for fiscal year 2016 and 3.0% for fiscal year 2015 and 2.9% for fiscal year 2014.2015.

Sales commissions for UBAM increased $1,869,800.$11,219,300.  UBAM division sales commissions are paid based on the retail price of non-promotional products sold and were 26.9%30.9% of UBAM gross sales for fiscal year 20152016 and 26.2%26.9% for fiscal year 2014.2015.  The fluctuation in the percentages of commission expense to gross sales is the result of the type of sale.  HomeInternet sales, home shows, book fairs, school and library sales and directfundraiser sales have different commission rates.  Also, another factor contributing to the fluctuations in the percentages is the payment of overrides and bonuses, both dependent on consultants’ monthly sales and downline sales.  The increase in sales commissions is the result of higher gross sales in the UBAM division.

General and administrative expenses include the executive department, accounting department, information services department, general office management and building facilities management.  General and administrative expenses as a percentage of gross sales were 2.9% for fiscal year 2016 and 4.2% for fiscal year 2015 and 5.2% for fiscal year 2014.2015.

The tax provision for fiscal year 20152016 was $543,300.  $1,426,600.  The effective rate for fiscal year 20152016 was 38.7%40.2% and for fiscal year 20142015 was 59.1%38.7%.  Our effective tax rate is higher than the Federal statutory rate due to an IRS audit settlement for $67,800 of our 2012 tax year, state income and franchise taxes and a fully-reserved capital loss carry forward, which we do not reasonably expect to deduct for income tax purposes.taxes.

12

Contractual Obligations

We are a smaller reporting company and are not required to provide this information.

Critical Accounting Policies

Our discussion and analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States.  The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities.  On an on-going basis, we evaluate our estimates, including those related to our valuation of inventory, allowance for uncollectableuncollectible accounts receivable, allowance for sales returns, long-lived assets and deferred income taxes.  We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.

Actual results may materially differ from these estimates under different assumptions or conditions.  Historically, however, actual results have not differed materially from those determined using required estimates.  Our significant accounting policies are described in the notes accompanying the financial statements included elsewhere in this report.  However, we consider the following accounting policies to be more significantly dependent on the use of estimates and assumptions.

Stock-Based Compensation

We account for stock-based compensation whereby share-based payment transactions with employees, such as stock options and restricted stock, are measured at estimated fair value at date of grant and recognized as compensation expense.
14


Revenue Recognition

Sales are recognized and recorded when products are shipped.  Products are shipped FOB shipping point.  UBAM’s sales are paid at the time the product is shipped.ordered.  These sales accounted for 65%83% and 58%65% of net revenues in fiscal years 20152016 and 2014,2015, respectively.

Estimated allowances for sales returns are recorded as sales are recognized and recorded.  Management uses a moving average calculation to estimate the allowance for sales returns.   We are not responsible for product damaged in transit.  Damaged returns are primarily from the retail stores.  The damages occur in the stores, not in shipping to the stores.  It is industry practice to accept returns from wholesale customers.  Transportation revenue represents the amount billed to the customer for shipping the product and is recorded when the product is shipped.  Management has estimated and included a reserve for sales returns of $100,000 for the years ended February 29, 2016 and February 28, 2015 and 2014.2015.

Allowance for Doubtful Accounts

We maintain an allowance for estimated losses resulting from the inability of our customers to make required payments.  An estimate of uncollectible amounts is made by management based upon historical bad debts, current customer receivable balances, age of customer receivable balances, customers’ financial conditions and current economic trends.  Management has estimated an allowance for doubtful accounts of $234,500$401,900 and $233,900$234,500 as of February 29, 2016 and February 28, 2015, and 2014, respectively.

Inventory

Management continually estimates and calculates the amount of noncurrent inventory.  The inventory arises due to occasional purchases of book inventory in quantities in excess of what will be sold within the normal operating cycle due to minimum order requirements of our primary supplier.  Noncurrent inventory was estimated by management using the current year turnover ratio by title.  All inventory in excess of 2 ½ years of anticipated sales was classified as noncurrent inventory.  Noncurrent inventory balances prior to valuation allowances were $718,900$469,000 and $824,000$718,900 at February 29, 2016 and February 28, 2015, and 2014, respectively.

Inventories are presented net of a valuation allowance.  Management has estimated and included a valuation allowance for both current and noncurrent inventory.  This allowance is based on management’s identification of slow moving inventory on hand.  Management has estimated a valuation allowance for both current and noncurrent inventory of $393,100$325,000 and $378,800$393,100 as of February 28,29, 2016 and 2015, and
2014, respectively.

13

Our product line contains approximately 1,5002,000 titles, each with different rates of sale, depending upon the nature and popularity of the title.  Almost all of our product line is saleable as the books are not topical in nature and remain current in content today as well as in the future.  Most of our products are printed in Europe, China, Singapore, India, Malaysia and Dubai resulting in a three to four-month lead-time to have a title reprinted and delivered to us.

Our principal supplier, based in England, generally requires a minimum reorder of 6,500 or more of a title in order to get a solo print run.  Smaller orders would require a shared print run with the supplier’s other customers, which can result in more lengthy delays to receive the ordered title.  Anticipating customer preferences and purchasing habits requires historical analysis of similar titles in the same series.  We then place the initial order or re-order based upon this analysis.

These factors and historical analysis have led Management to determine that 2 ½ years represents a reasonable estimate of the normal operating cycle for our products.
15


New Accounting Pronouncements

The Financial Accounting Standards Board (“FASB”) periodically issues new accounting standards in a continuing effort to improve standards of financial accounting and reporting.  We have reviewed the recently issued pronouncements and concluded that the following recently issued accounting standards apply to us.

In April 2014, FASB issued Accounting Standards Update (ASU) No. 2014-08 “Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity,” which changes the criteria for determining which disposals can be presented as discontinued operations and modifies related disclosure requirements. Under the new guidance, a discontinued operation is defined as a component or group of components that is disposed of or is classified as held for sale and represents a strategic shift that has or will have a major effect on an entity’s operations and financial results. The change is effective for fiscal years, and interim reporting periods within those years, beginning on or after December 15, 2014, which means the first quarter of our fiscal year 2016, with early adoption permitted. The ASU applies prospectively to new disposals and new classifications of disposal groups as held for sale after the effective date. This new ASU will not affect our financial position, results of operations or cash flows.

In May 2014, FASB issued ASU No. 2014-09, and amended with ASU No. 2015-14 “Revenue from Contracts with Customers,” which provides a single revenue recognition model which is intended to improve comparability over a range of industries, companies and geographical boundaries and will also result in enhanced disclosures.  The changes are effective for fiscal years, and interim periods within those years, beginning after December 15, 2017, which means the first quarter of our fiscal year 2019.  We are currently reviewing the ASU and assessing the potential impact on our financial statements.

In August 2015, FASB issued ASU No. 2015-15 “Interest—Imputation of Interest,” which modifies the presentation and subsequent measurement of debt issuance costs associated with line-of-credit arrangements.  These changes allow an entity to defer and present debt issuance costs as an asset and subsequently amortize the deferred debt issuance costs ratably over the term of the line-of-credit arrangement, regardless of whether there are any outstanding borrowings on the line-of-credit arrangement.  The changes are effective for financial statements issued for annual periods beginning after December 15, 2015, and interim periods within those annual periods, which means the first quarter of our fiscal year 2017.We are currently reviewing the ASU and assessing the potential impact on our financial statements.

In November 2015, FASB issued ASU No. 2015-17, which is intended to improve how deferred taxes are classified on organizations’ balance sheets by eliminating the current requirement for organizations to present deferred tax liabilities and assets as current and noncurrent in a classified balance sheet.  Instead, organizations will now be required to classify all deferred tax assets and liabilities as noncurrent.  The changes are effective for financial statements issued for annual periods beginning after December 15, 2016, and interim periods within those annual periods, which means the first quarter of our fiscal year 2018.  We anticipate this ASU having minimal impact on our financial statements.

In February 2016, FASB issued ASU No. 2016-02, “Leases,” which is intended to establish a comprehensive new lease accounting model.  The new standard clarifies the definition of a lease, requires a dual approach to lease classification similar to current lease classifications, and causes lessees to recognize leases on the balance sheet as a lease liability with a corresponding right-of-use asset.  The new standard is effective for interim and annual periods beginning after December 15, 2018, which means the first quarter of our fiscal year 2020.  The new standard requires a modified retrospective transition for capital or operating leases existing at or entered into after the beginning of the earliest comparative period presented in the financial statements.  We are currently reviewing the ASU and evaluating the potential impact on our financial statements.

In March 2016, FASB issued ASU No. 2016-09, “Compensation - Stock Compensation: Improvements to Employee Share-Based Payment Accounting,” which is intended to simplify several aspects of the accounting for share-based payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, and classification on the statement of cash flows.  The new standard is effective for interim and annual periods beginning after December 15, 2016, which means the first quarter of our fiscal year 2018.  We are currently reviewing the ASU and assessingevaluating the potential impact on our financial statements.

ItemItem 7A.   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are a smaller reporting company and are not required to provide this information.
14


Item 8.        FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The information required by this Item 8 begins at page 23.

ItemItem 9.        CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None

Item 9A.9A.     CONTROLS AND PROCEDURES

An evaluation was performed of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rule 13a-15(e) and 15d-15(e) as of February 28, 2015.29, 2016.  This evaluation was conducted under the supervision and with the participation of our management, including our Chief Executive Officer and our Controller/Corporate Secretary (Principal Financial and Accounting Officer).

Based on that evaluation, these officers concluded that our disclosure controls and procedures were effective to ensure that information required to be disclosed in reports that we file or submit under the Securities Exchange Act of 1934 is accumulated and communicated to them, as appropriate, to allow timely decisions regarding required disclosure and is recorded, processed, summarized and reported in accordance within the time periods specified in Securities and Exchange Commission rules and forms.  It should be noted that the design of any system of controls is based in part upon certain assumptions about the likelihood of future events.

During the fourth fiscal quarter of the fiscal year covered by this report on Form 10-K, there have been no changes in our internal control over financial reporting that have materially affected or are reasonably likely to materially affect, our internal control over financial reporting.
 
16

MANAGEMENT'SMANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Rule 13a-15(f) of the Securities Exchange Act of 1934 (the "Exchange Act"“Exchange Act”).  Under the supervision and with the participation of our management, including our President and our Controller, we evaluated the effectiveness of our internal control over financial reporting based on the framework in INTERNAL CONTROL-INTEGRATED FRAMEWORK issued by the Committee of Sponsoring Organizations of the Treadway Commission in 1992.  All internal control systems, no matter how well designed, have inherent limitations.  Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation.  Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.  Based on our evaluation under that framework and applicable SEC rules, our management concluded that our internal control over financial reporting was effective as of February 28, 2015.29, 2016.  The original framework was updated with the issuance of the 2013 Internal Control – Integrated Framework by the Committee of Sponsoring Organizations of the Treadway Commission. Our management has not yet implemented the 2013 Framework, but does not deem it impacting our effective assessment conclusion.

This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting.  Management'sManagement’s report was not subject to attestation by our registered public accounting firm pursuant to rules of the Securities and Exchange Commission that permit us to provide only management'smanagement’s report in this annual report.

Item 9B.Item 9B.OTHER INFORMATION

None


PART III

Item 10.Item 10.DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

(a)            Identification of Directors

The information required by this Item 10 is furnished by incorporation by reference to the information under the caption "Election“Election of Directors"Directors” in our definitive Proxy Statement to be filed in connection with the Annual Meeting of Shareholders to be held on July 16, 2015.19, 2016.

(b)            Identification of Executive Officers

Information regarding our executive officers required by Item 401 of Regulation S-K is presented in Item 1 hereof under the subcaption "Executive Officers"“Executive Officers” as permitted by General Instruction G (3) to Form 10-K and Instruction 3 to Item 401(b) of Regulation S-K.

(c)            Compliance with Section 16 (a) of the Exchange Act

The information required by this Item 10 is furnished by incorporation by reference to the information under the caption "Section“Section 16 (a) Beneficial Ownership Reporting Compliance” in our definitive Proxy Statement to be filed in connection with the Annual Meeting of Shareholders to be held on July 16, 2015.19, 2016.

Item 11.Item 11.EXECUTIVE COMPENSATION

The information required by this Item 11 is furnished by incorporation by reference to the information under the caption "Executive Compensation"“Executive Compensation” in our definitive Proxy Statement to be filed in connection with the Annual Meeting of Shareholders to be held on July 16, 2015.19, 2016.

Item 12.Item 12.SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by this Item 12 is furnished by incorporation by reference to the information under the captions "Security“Security Ownership of Certain Beneficial Owners and Management"Management” and "Compensation Plans"“Compensation Plans” in our definitive Proxy Statement to be filed in connection with the Annual Meeting of Shareholders to be held on July 16, 2015.19, 2016.

ItemItem 13.CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

None

Item 14.Item 14.PRINCIPALPRINCIPAL ACCOUNTANT’S FEES AND SERVICES

The information required by this Item 14 is furnished by incorporation by reference to the information under the caption "Independent“Independent Registered Public Accountants"Accountants” in our definitive Proxy Statement to be filed in connection with the Annual Meeting of Shareholders to be held on July 16, 2015.19, 2016.


PART IV

Item 15.Item 15.EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)The following documents are filed as part of this report:

1.  
1.Financial Statements


Schedules have been omitted as such information is either not required or is included in the financial statements.

2.Exhibits

3.1Restated Certificate of Incorporation dated April 26, 1968 and Certificate of Amendment thereto dated June 21, 1968 are incorporated herein by reference to Exhibit 1 to Registration Statement on Form 10-K (File No. 0-4957).
 
3.2Certificate of Amendment of Restated Certificate of Incorporation dated August 27, 1977 is incorporated herein by reference to Exhibit 20.1 to Form 10-K for fiscal year ended February 28, 1981 (File No. 0-4957).
 
3.3
By-Laws, as amended, are incorporated herein by reference to Exhibit 20.2. to Form 10-K for fiscal year ended February 28, 1981 (File No. 0-4957).
 
3.4Certificate of Amendment of Restated Certificate of Incorporation dated November 17, 1986 is incorporated herein by reference to exhibit 3.3 to Form 10-K for fiscal year ended February 28, 1987 (File No. 0-4957).
 
3.5Certificate of Amendment of Restated Certificate of Incorporation dated March 22, 1996 is incorporated herein by reference to Exhibit 3.4 to Form 10-K for fiscal year ended February 28, 1997 (File No. 0-4957).
 
3.6Certificate of Amendment of Restated Certificate of Incorporation dated July 15, 2002 is incorporated herein by reference to Exhibit 10.30 to Form 10-K dated February 28, 2003 (File No. 0-4957).
 
4.1Specimens of Common Stock Certificates are incorporated herein by reference to Exhibits 3.1 and 3.2 to Registration Statement on Form 10-K (File No. 0-4957) filed June 29, 1970.
 
10.1Usborne Agreement-Contractual agreement by and between the Company and Usborne Publishing Limited dated November 25, 1988 is incorporated herein by reference to Exhibit 10.12 to Form 10-K dated February 28, 1989 (File No. 0-4957).


10.2Party Plan-Contractual agreement by and between the Company and Usborne Publishing Limited dated March 14, 1989 is incorporated herein by reference to Exhibit 10.13 to Form 10-K dated February 28, 1989 (File No. 0-4957).
 
10.3Amendment dated January 1, 1992 to Usborne Agreement - Contractual agreement by and between the Company and Usborne Publishing Limited is incorporated herein by reference to Exhibit 10.13 to Form 10-K dated February 29, 1992 (File No. 0-4957).
 
10.4Educational Development Corporation 1992 Incentive Stock Option Plan is incorporated herein by reference to Exhibit 4(c) to Registration Statement on Form S-8 (File No. 33-60188).
 
10.5Restated Loan Agreement dated June 30, 1999 between the Company and State Bank & Trust, N.A., Tulsa, OK, is incorporated herein by reference to Exhibit 10.24 to Form 10-K dated February 29, 2000 (File No. 0-4957).
 
10.6Educational Development Corporation 2002 Incentive Stock Option Plan is incorporated herein by reference to Exhibit A to definitive proxy statement on Schedule 14A dated May 23, 2002 (File No. 0-4957).
 
10.7Amendment dated November 12, 2002 to Usborne Agreement – Contractual agreement by and between weus and Usborne Publishing Limited is incorporated herein by reference to Exhibit 10.24 to Form 10-K dated February 28, 2003 (File No. 0-4957).
 
10.8Employment Agreement between Randall W. White and the Company dated February 28, 2004.
 
10.9Eleventh Amendment dated June 30, 2009 to Restated Loan Agreement between the Company and Arvest Bank, Tulsa, OK.
 
10.10
Twelfth Amendment dated June 30, 2010 to Restated Loan Agreement between the Company and Arvest Bank, Tulsa, OK.
 
10.11
Thirteenth Amendment dated June 30, 2011 to Restated Loan Agreement between the Company and Arvest Bank, Tulsa, OK.
 
10.12
Fourteenth Amendment dated June 30, 2012 to Restated Loan Agreement between the Company and Arvest Bank, Tulsa, OK.
 
10.13
Fifteenth Amendment dated June 30, 2013 to Restated Loan Agreement between the Company and Arvest Bank, Tulsa, OK.
 
10.14
Sixteenth Amendment dated June 30, 2014 to Restated Loan Agreement between the Company and Arvest Bank, Tulsa, OK.
 
10.15
Seventeenth Amendment dated September 19, 2014 to Restated Loan Agreement between the Company and Arvest Bank, Tulsa, OK.
10.16Eighteenth Amendment dated June 30, 2015 to Restated Loan Agreement between the Company and Arvest Bank, Tulsa, OK.
10.17Nineteenth Amendment dated July 7, 2015 to Restated Loan Agreement between the Company and Arvest Bank, Tulsa, OK.
10.18Loan Agreement dated December 1, 2015 by and between the Company and MidFirst Bank, Tulsa, OK.


10.19Purchase and Sale Agreement dated October 1, 2015 by and between the Company and Hilti, Inc., Tulsa, OK.
10.20Lease Agreement dated December 1, 2015 by and between the Company and Hilti, Inc., Tulsa, OK.
10.21First Amendment Loan Agreement dated March 10, 2016 by and between the Company and MidFirst Bank, Tulsa, OK.
*23.1
 
*31.1
 
*31.2


*Filed Herewith


21
19


SIGNATURES
SIGNATURES

Pursuant to the requirements of Section 13 or 15(b) of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

EDUCATIONAL DEVELOPMENT CORPORATION

Date:May 28, 2015                   By26, 2016                                     /s/By:/s/ Marilyn Pinney                          
Marilyn Pinney
Controller and Corporate Secretary
(Principal Financial and Accounting Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the date indicated.

Date:May 26, 2016
/s/ Randall W. White                        
Randall W. White
Chairman of the Board
President, Treasurer and
Director
May 26, 2016
/s/ John A. Clerico                             
John A. Clerico, Director
May 26, 2016
/s/ Ronald McDaniel                         
Ronald McDaniel, Director
May 26, 2016
/s/ Kara Gae Neal                               
Kara Gae Neal, Director
May 26, 2016
/s/ Betsy Rickert                                
Betsy Rickert, Director
May 26, 2016
/s/ Marilyn Pinney                             
Marilyn Pinney
Controller and Corporate Secretary
(Principal Financial and Accounting Officer)
Date:           May 28, 2015                            /s/ Randall W. White                                           20
Randall W. White
Chairman of the Board
President, Treasurer and
Director


    May 28, 2015                            /s/ John A. Clerico                                                
John A. Clerico, Director


May 28, 2015                            /s/ Ronald McDaniel                                            
Ronald McDaniel, Director


May 28, 2015                            /s/ Kara Gae Neal                                                  
Kara Gae Neal, Director


May 28, 2015                            /s/ Betsy Rickert                                                   
Betsy Rickert, Director


May 28, 2015                            /s/ Marilyn Pinney                                                
Marilyn Pinney
Controller and Corporate Secretary
(Principal Financial and Accounting Officer)


REPORTREPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders
Educational Development Corporation

We have audited the accompanying balance sheets of Educational Development Corporation as of February 29, 2016 and February 28, 2015, and 2014, and the related statements of earnings, shareholders’ equity and cash flows for the years then ended.  These financial statements are the responsibility of the Company'sCompany’s management.  Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Educational Development Corporation as ofFebruary 29, 2016 and February 28, 2015, and 2014, and the results of its operations and its cash flows for the years then ended, in conformity with U.S. generally accepted accounting principles.

/s/ HOGANTAYLOR LLP
Tulsa, Oklahoma
May 28, 201526, 2016


EDUCATIONAL DEVELOPMENT CORPORATION
EDUCATIONAL DEVELOPMENT CORPORATION      
BALANCE SHEETS
      
AS OF FEBRUARY 29(28),      
       
ASSETS 2016  2015 
       
CURRENT ASSETS:      
  Cash and cash equivalents $1,183,700  $383,900 
  Accounts receivable, less allowance for doubtful accounts and
    sales returns $501,900 (2016) and $334,500 (2015)
  2,513,300   3,076,700 
  Inventories—Net  17,479,500   11,181,000 
  Prepaid expenses and other assets  1,028,100   374,200 
  Deferred income taxes  298,200   249,800 
             Total current assets  22,502,800   15,265,600 
         
INVENTORIES—Net  169,000   350,800 
         
PROPERTY, PLANT AND EQUIPMENT—Net  26,710,300   2,073,200 
         
OTHER ASSETS  262,000   243,400 
DEFERRED INCOME TAXES  50,900   80,200 
         
TOTAL ASSETS $49,695,000  $18,013,200 
         
LIABILITIES AND SHAREHOLDERS’ EQUITY        
         
CURRENT LIABILITIES:        
  Accounts payable $7,801,300  $2,237,700 
  Line of credit  3,331,800   1,400,000 
  Deferred revenues  2,925,200   - 
  Current maturities of long-term debt  615,400   - 
  Accrued salaries and commissions  1,202,500   618,100 
  Income taxes payable  803,100   63,600 
  Dividends payable  366,300   322,000 
  Other current liabilities  1,732,500   1,043,500 
             Total current liabilities  18,778,100   5,684,900 
         
LONG-TERM DEBT—Net of current maturities  17,687,400   - 
             Total liabilities  36,465,500   5,684,900 
         
COMMITMENTS (Note 7)        
         
SHAREHOLDERS’ EQUITY:        
  Common stock, $0.20 par value; Authorized 8,000,000 shares;
    Issued 6,041,040 shares; Outstanding 4,064,610 (2016) and
        4,024,539 (2015) shares
  1,208,200   1,208,200 
  Capital in excess of par value  8,548,000   8,548,000 
  Retained earnings  14,557,500   13,857,200 
   24,313,700   23,613,400 
  Less treasury stock, at cost  (11,084,200)  (11,285,100)
             Total shareholders’ equity  13,229,500   12,328,300 
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY $49,695,000  $18,013,200 
BALANCE SHEETS
AS OF FEBRUARY 28,

ASSETS 2015  2014 
       
CURRENT ASSETS:      
Cash and cash equivalents $383,900  $680,000 
Accounts receivable, less allowance for doubtful accounts and
sales returns $334,500 (2015) and $333,900 (2014)
  3,076,700   3,000,800 
Inventories—Net  11,181,000   9,869,400 
Prepaid expenses and other assets  374,200   262,200 
Deferred income taxes  249,800   259,300 
Total current assets  15,265,600   14,071,700 
         
INVENTORIES—Net  350,800   470,200 
         
PROPERTY, PLANT AND EQUIPMENT—Net  2,073,200   1,877,600 
         
OTHER ASSETS  243,400   267,400 
DEFERRED INCOME TAXES  80,200   71,400 
         
TOTAL ASSETS $18,013,200  $16,758,300 
         
LIABILITIES AND SHAREHOLDERS’ EQUITY        
         
CURRENT LIABILITIES:        
Accounts payable $2,237,700  $2,543,700 
Line of credit  1,400,000   - 
Accrued salaries and commissions  618,100   514,900 
Income taxes payable  63,600   140,900 
Dividends payable  322,000   318,200 
Other current liabilities  1,043,500   658,200 
Total current liabilities  5,684,900   4,175,900 
         
COMMITMENTS (Note 7)        
         
SHAREHOLDERS’ EQUITY:        
Common stock, $0.20 par value; Authorized 8,000,000 shares;
Issued 6,041,040 shares; Outstanding 4,024,539 (2015) and
3,977,943 (2014) shares
  1,208,200   1,208,200 
Capital in excess of par value  8,548,000   8,548,000 
Retained earnings  13,857,200   14,280,500 
   23,613,400   24,036,700 
Less treasury stock, at cost  (11,285,100)  (11,454,300)
Total shareholders' equity  12,328,300   12,582,400 
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY $18,013,200  $16,758,300 
See notes to financial statements.

EDUCATIONAL DEVELOPMENT CORPORATION
EDUCATIONAL DEVELOPMENT CORPORATION    
STATEMENTS OF EARNINGS
      
FOR THE YEARS ENDED FEBRUARY 29(28),      
       
  2016  2015 
       
GROSS SALES $80,319,400  $48,345,400 
  Less discounts and allowances  (22,061,500)  (17,273,100)
  Transportation revenue  5,360,400   1,476,000 
NET REVENUES  63,618,300   32,548,300 
COST OF SALES  20,494,200   12,763,900 
           Gross margin  43,124,100   19,784,400 
         
OPERATING EXPENSES:        
  Operating and selling  19,419,400   9,515,400 
  Sales commissions  18,062,800   6,842,700 
  General and administrative  2,328,500   2,039,900 
   Total operating expenses  39,810,700   18,398,000 
         
INTEREST EXPENSE  244,900   54,000 
         
OTHER INCOME  (477,400)  (70,100)
         
EARNINGS BEFORE INCOME TAXES  3,545,900   1,402,500 
         
INCOME TAXES  1,426,600   543,300 
NET EARNINGS $2,119,300  $859,200 
         
BASIC AND DILUTED EARNINGS        
  PER SHARE:        
  Basic $0.52  $0.21 
  Diluted $0.52  $0.21 
         
WEIGHTED AVERAGE NUMBER OF COMMON AND EQUIVALENT SHARES OUTSTANDING:        
  Basic  4,049,154   4,003,702 
  Diluted  4,051,678   4,003,702 
Dividends per share $0.35  $0.32 
STATEMENTS OF EARNINGS
FOR THE YEARS ENDED FEBRUARY 28,

  2015  2014 
       
GROSS SALES $48,345,400  $40,558,000 
Less discounts and allowances  (17,273,100)  (15,414,200)
Transportation revenue  1,476,000   953,200 
NET REVENUES  32,548,300   26,097,000 
COST OF SALES  12,763,900   10,523,500 
Gross margin  19,784,400   15,573,500 
         
OPERATING EXPENSES:        
Operating and selling  9,515,400   7,258,500 
Sales commissions  6,842,700   4,939,800 
General and administrative  2,039,900   2,123,500 
Total operating expenses  18,398,000   14,321,800 
         
OTHER INCOME (EXPENSE)  16,100   (378,200)
         
EARNINGS BEFORE INCOME TAXES  1,402,500   873,500 
         
INCOME TAXES  543,300   515,900 
NET EARNINGS $859,200  $357,600 
         
BASIC AND DILUTED EARNINGS
PER SHARE:
        
Basic and diluted $0.21  $0.09 
         
WEIGHTED AVERAGE NUMBER OF
COMMON AND EQUIVALENT SHARES OUTSTANDING:
        
Basic and diluted  4,003,702   3,968,214 
Dividends per share $0.32  $0.32 
See notes to financial statements.

EDUCATIONAL DEVELOPMENT CORPORATION               
STATEMENTS OF SHAREHOLDERS’ EQUITY
                
FOR THE YEARS ENDED FEBRUARY 29(28),                
                      
  Common Stock                 
  (par value $0.20 per share)                
  Number of     Capital in     Treasury Stock    
  Shares     Excess of  Retained  Number of     Shareholders’ 
  Issued  Amount  Par Value  Earnings  Shares  Amount  Equity 
                      
                      
BALANCE—March 1, 2014  6,041,040  $1,208,200  $8,548,000  $14,280,500   2,063,097  $(11,454,300) $12,582,400 
  Purchases of treasury stock  -   -   -   -   1,339   (5,200)  (5,200)
  Sales of treasury stock  -   -   -   -   (47,935)  174,400   174,400 
  Dividends declared ($0.08/share)  -   -   -   (322,000)  -   -   (322,000)
  Dividends paid ($0.24/share)  -   -   -   (960,500)  -   -   (960,500)
  Net earnings  -   -   -   859,200   -   -   859,200 
BALANCE—February 28, 2015  6,041,040  $1,208,200  $8,548,000  $13,857,200   2,016,501  $(11,285,100) $12,328,300 
  Purchases of treasury stock  -   -   -   -   163   (1,600)  (1,600)
  Sales of treasury stock  -   -   -   -   (40,234)  202,500   202,500 
  Dividends declared ($0.09/share)  -   -   -   (366,300)  -   -   (366,300)
  Dividends paid ($0.26/share)  -   -   -   (1,052,700)  -   -   (1,052,700)
  Net earnings  -   -   -   2,119,300   -   -   2,119,300 
BALANCE—February 29, 2016  6,041,040  $1,208,200  $8,548,000  $14,557,500   1,976,430  $(11,084,200) $13,229,500 
EDUCATIONAL DEVELOPMENT CORPORATION
STATEMENTS OF SHAREHOLDERS’ EQUITY
FOR THE YEARS ENDED FEBRUARY 28,

  Common Stock                
  (par value $0.20 per share)                
  Number of     Capital in     Treasury Stock    
  Shares     Excess of  Retained  Number of     Shareholders’ 
  Issued  Amount  Par Value  Earnings  Shares  Amount  Equity 
                      
                      
BALANCE—March 1, 2013  6,041,040  $1,208,200  $8,548,000  $15,194,700   2,080,228  $(11,499,100) $13,451,800 
  Purchases of treasury stock  -   -   -   -   43,349   (129,200)  (129,200)
  Sales of treasury stock  -   -   -   -   (60,480)  174,000   174,000 
  Dividends declared ($0.08/share)  -   -   -   (318,200)  -   -   (318,200)
  Dividends paid ($0.24/share)  -   -   -   (953,600)  -   -   (953,600)
  Net earnings  -   -   -   357,600   -   -   357,600 
BALANCE—February 28, 2014  6,041,040  $1,208,200  $8,548,000  $14,280,500   2,063,097  $(11,454,300) $12,582,400 
  Purchases of treasury stock  -   -   -   -   1,339   (5,200)  (5,200)
  Sales of treasury stock  -   -   -   -   (47,935)  174,400   174,400 
  Dividends declared ($0.08/share)  -   -   -   (322,000)  -   -   (322,000)
  Dividends paid ($0.24/share)  -   -   -   (960,500)  -   -   (960,500)
  Net earnings  -   -   -   859,200   -   -   859,200 
BALANCE—February 28, 2015  6,041,040  $1,208,200  $8,548,000  $13,857,200   2,016,501  $(11,285,100) $12,328,300 
See notes to financial statements.

EDUCATIONAL DEVELOPMENT CORPORATION      
STATEMENTS OF CASH FLOWS
      
FOR THE YEARS ENDED FEBRUARY 29(28),      
       
  2016  2015 
       
CASH FLOWS FROM OPERATING ACTIVITIES:      
  Net earnings $2,119,300  $859,200 
  Adjustments to reconcile net earnings to net cash
    provided by (used in) operating activities:
        
    Depreciation  274,500   129,400 
    Deferred income taxes  (19,100)  700 
    Provision for doubtful accounts and sales returns  1,239,600   1,281,000 
    Provision for inventory valuation allowance  (68,100)  - 
    Changes in assets and liabilities:        
      Accounts receivable  (676,200)  (1,356,900)
      Inventories, net  (6,048,600)  (1,192,200)
      Prepaid expenses and other assets  (672,500)  (88,000)
      Accounts payable, accrued salaries and commissions,
        and other current liabilities
  6,837,000   182,500 
      Deferred revenue  2,925,200   - 
      Income tax payable  739,500   (77,300)
             Total adjustments  4,531,300   (1,120,800)
             Net cash provided by (used in) operating activities  6,650,600   (261,600)
CASH FLOWS FROM INVESTING ACTIVITIES:        
  Purchases of property, plant and equipment  (24,911,600)  (325,000)
             Net cash used in investing activities  (24,911,600)  (325,000)
CASH FLOWS FROM FINANCING ACTIVITIES:        
  Payments—long-term debt  (97,200)  - 
  Proceeds from long-term debt  18,400,000   - 
  Cash received from sale of treasury stock  202,500   174,400 
  Cash paid to acquire treasury stock  (1,600)  (5,200)
  Borrowings under line of credit  4,881,800   4,550,000 
  Payments under line of credit  (2,950,000)  (3,150,000)
  Dividends paid  (1,374,700)  (1,278,700)
             Net cash provided by financing activities  19,060,800   290,500 
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS  799,800   (296,100)
CASH AND CASH EQUIVALENTS—BEGINNING OF YEAR  383,900   680,000 
CASH AND CASH EQUIVALENTS—END OF YEAR $1,183,700  $383,900 
         
SUPPLEMENTAL DISCLOSURE OF CASH  FLOW INFORMATION:        
  Cash paid for interest $179,800  $54,000 
  Cash paid for income taxes $706,400  $619,900 
EDUCATIONAL DEVELOPMENT CORPORATION
STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED FEBRUARY 28,

  2015  2014 
       
CASH FLOWS FROM OPERATING ACTIVITIES:      
Net earnings $859,200  $357,600 
Adjustments to reconcile net earnings to net cash
provided by (used in) operating activities:
        
Impairment of investment in nonmarketable equity securities  -   430,300 
Depreciation  129,400   115,400 
Deferred income taxes  700   127,600 
Provision for doubtful accounts and sales returns  1,281,000   978,000 
Changes in assets and liabilities:        
Accounts receivable  (1,356,900)  (559,700)
Inventories, net  (1,192,200)  (55,900)
Prepaid expenses and other assets  (88,000)  165,900 
Accounts payable, accrued salaries and commissions,
and other current liabilities
  182,500   835,700 
Income tax payable/receivable  (77,300)  370,200 
Total adjustments  (1,120,800)  2,407,500 
Net cash provided by (used in) operating activities  (261,600)  2,765,100 
CASH FLOWS FROM INVESTING ACTIVITIES:        
Purchases of property, plant and equipment  (325,000)  (77,500)
Net cash used in investing activities  (325,000)  (77,500)
CASH FLOWS FROM FINANCING ACTIVITIES:        
Cash received from sale of treasury stock  174,400   174,000 
Cash paid to acquire treasury stock  (5,200)  (129,200)
Borrowings under revolving credit agreement  4,550,000   1,250,000 
Payments under revolving credit agreement  (3,150,000)  (2,500,000)
Dividends paid  (1,278,700)  (1,271,500)
Net cash provided by (used in) financing activities  290,500   (2,476,700)
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS  (296,100)  210,900 
CASH AND CASH EQUIVALENTS—BEGINNING OF YEAR  680,000   469,100 
CASH AND CASH EQUIVALENTS—END OF YEAR $383,900  $680,000 
         
SUPPLEMENTAL DISCLOSURE OF CASH  FLOW
INFORMATION:
        
Cash paid for interest $54,000  $34,500 
Cash paid for income taxes $619,900  $11,000 
See notes to financial statements.
EDUCATIONALEDUCATIONAL DEVELOPMENT CORPORATION
NOTES TO FINANCIAL STATEMENTS
YEARS ENDED FEBRUARY 29, 2016 AND FEBRUARY 28, 2015 AND 2014


1.SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
1.        SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of BusinessEducational Development Corporation (“we”, “our”, “us”, or “the Company”) distributes books and publications through our EDC Publishing and Usborne Books & More (“UBAM”) divisions to book, toy and gift stores, libraries and home educators located throughout the United States (“U.S.”).  We are the sole U.S. distributor of books and related items, which are published by an England-based publishing company, Usborne, our primary supplier.  We are also in the direct publishing market through our ownership of Kane Miller Book Publishers.

EstimatesOur financial statements were prepared in conformity with accounting principles generally accepted in the United States of America, which requires management to make estimates and assumptions that affect the amounts and disclosures in the financial statements.  Actual results could differ from these estimates.

Business ConcentrationA significant portion of our inventory purchases are concentrated with Usborne.  Purchases from them were approximately $12.2$20.0 million and $9.0$12.2 million for the years ended February 29, 2016 and February 28, 2015, and 2014, respectively.  Total inventory purchases for those same periods were approximately $29.8 million and $15.3 million, and $11.4 million, respectively.

Cash and Cash EquivalentsCash and cash equivalents are maintained at financial institutions and, at times, balances may exceed federally insured limits.  We have never experienced any losses related to these balances.  Insurance coverage on our non-interest bearing cash balances was limited to $250,000 and our non-interest bearing cash balances exceed federally insured limits.  The majority of payments due from banks for third party credit card transactions process within two business days.  These amounts due are classified as cash and cash equivalents.  Cash and cash equivalents includesalso include demand and time deposits, money market funds and other marketable securities with maturities of three months or less when acquired.

Accounts Receivable Accounts receivable are uncollateralized customer obligations due under normal trade terms generally requiring payment within thirty days from the invoice date.  Extended, seasonal dating is frequently available for orders of minimum quantities or amounts.  Trade accounts are stated at the amount management expects to collect from outstanding balances.  Delinquency fees are not assessed.  Payments of accounts receivable are allocated to the specific invoices identified on the customers’ remittance advice.  Accounts receivable are carried at original invoice amount less an estimated reserve made for returns and discounts based on quarterly review of historical rates of returns and expected discounts to be taken.  The carrying amount of accounts receivable is reduced, if needed, by a valuation allowance that reflects management’s best estimate of the amounts that will not be collected.
 
Management periodically reviews accounts receivable balances and, based on an assessment of historical bad debts, current customer receivable balances, age of customer receivable balances, customers’ financial conditions and current economic trends, estimates the portion of the balance that will not be collected.  Management provides for probable uncollectible amounts through a charge to earnings and a credit to a valuation account based on its assessment of the current status of the individual accounts.  Balances which remain outstanding after management has used reasonable collection efforts are written off through a charge to the valuation allowance and a credit to trade accounts receivable.  Recoveries of trade receivables previously written off are recorded as income when received.

InventoriesInventories are stated at the lower of cost or market.  Cost is determined using the FIFOfirst-in-first-out method.  We present a portion of our inventory as a noncurrent asset.  Occasionally we purchase book inventory in quantities in excess of what will be sold within the normal operating cycle due to minimum order requirements of our primary supplier.  These excess quantities are included in noncurrent inventory.  We estimate noncurrent inventory using the current year turnover ratio by title.  All inventory in excess of 2½ years of anticipated sales is classified as noncurrent inventory.

Inventories are presented net of a valuation allowance.  Management has estimated and included an allowance for slow moving inventory for both current and noncurrent inventory.  This allowance is based on management’s analysis of inventory on hand at February 29, 2016 and February 28, 2015 and 2014.2015.

Property, Plant and EquipmentProperty, plant and equipment are stated at cost and depreciated on a straight-line basis over the estimated useful lives, as follows:

Building30 years
Building improvements10 – 15 years
Machinery, and equipment3 - 10– 15 years
Furniture and fixtures3 years

Capitalized projects that are not placed in service are recorded as in progress and are not depreciated until the related assets are placed in service.

Income TaxesWe account for income taxes using the liability method.  Under this method, deferred tax assets and liabilities are determined based on the difference between the financial statement and the tax basis of assets and liabilities using the current tax laws and rates.  A valuation allowance is established when necessary to reduce deferred tax assets to the amounts that are “more likely than not” to be realized.

Revenue RecognitionSales are recognized and recorded when products are shipped.  Products are shipped FOB shipping point.  The UBAM division’s sales are paid at the time the product is shipped.ordered.  These sales accounted for 65%83% of net revenues in fiscal year 20152016 and 58%65% in fiscal year 2014.2015.  Sales which have been paid but not shipped are classified as deferred revenue on the balance sheet.

Estimated allowancesAllowances for estimated sales returns are recorded as sales are recognized and recorded.  Management uses a moving average calculation to estimate the allowance for sales returns.  We are not responsible for product damaged in transit.  Damaged returns are primarily from the retail stores related to damages which occur in the stores, not in shipping to the stores.  It is industry practice to accept returns from wholesale customers.  Management has estimated and included a reserve for sales returns of $100,000 as of February 29, 2016 and February 28, 2015 and 2014.2015.

Transportation revenue represents the amount billed to the customer for shipping the product and is recorded when the product is shipped.

Advertising CostsAdvertising costs are expensed as incurred.  Advertising expenses, included in selling and operating expenses in the statements of earnings, were $367,300$531,500 and $348,600$367,300 for the years ended February 29, 2016 and February 28, 2015, and 2014, respectively.

Shipping and Handling CostsWe classify shipping and handling costs as operating and selling expenses in the statements of earnings.  Shipping and handling costs were $3,719,300$8,655,600 and $2,699,800$3,719,300 for the years ended February 29, 2016 and February 28, 2015, and 2014, respectively.
 
29

Interest ExpenseTableInterest related to our outstanding debt is recognized as incurred.  Interest expense, classified separately in the statements of Contentsearnings, were $244,900 and $54,000 for the years ended February 29, 2016 and February 28, 2015, respectively.

Earnings per ShareBasic earnings per share (“EPS”) is computed by dividing net incomeearnings by the weighted average number of common shares outstanding during the period.  Diluted EPS is based on the combined weighted average number of common shares outstanding and dilutive potential common shares issuable which include, where appropriate, the assumed exercise of options.  In computing Diluted EPS, we have utilized the treasury stock method.

The computation of weighted average common and common equivalent shares used in the calculation of basic and diluted earnings per share (“EPS”) is shown below.

 Year Ended February 28,  Year Ended February 29(28), 
 2015  2014  2016  2015 
Earnings Per Share:            
Net earnings applicable to
common shareholders
 $859,200  $357,600  $2,119,300  $859,200 
                
Shares:                
Weighted average shares
outstanding–basic
  4,003,702   3,968,214   4,049,154   4,003,702 
Assumed exercise of options  -   -   2,524   - 
                
Weighted average shares
outstanding–diluted
  4,003,702   3,968,214   4,051,678   4,003,702 
                
Basic and Diluted Earnings Per Share $0.21  $0.09 
        
        
Diluted Earnings Per Share        
Basic $0.52  $0.21 
Diluted $0.52  $0.21 
Stock options not considered above because they were antidilutive  10,000   11,000   -   10,000 

Long-Lived Asset Impairment We review the value of long-livedlong‑lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable based on estimated future cash flows.  No impairment was noted as a result of such review during the years ended February 29, 2016 and February 28, 2015 and 2014.2015.

Stock-Based CompensationShare-based payment transactions with employees, such as stock options and restricted stock, are measured at estimated fair value at date of grant and recognized as compensation expense over the requisite service period, net of estimated forfeitures.

New Accounting Pronouncements The Financial Accounting Standards Board (“FASB”) periodically issues new accounting standards in a continuing effort to improve standards of financial accounting and reporting.  We have reviewed the recently issued pronouncements and concluded that the following recently issued accounting standards apply to us.

In April 2014, FASB issued Accounting Standards Update (ASU) No. 2014-08 “Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity,” which changes the criteria for determining which disposals can be presented as discontinued operations and modifies related disclosure requirements. Under the new guidance, a discontinued operation is defined as a component or group of components that is disposed of or is classified as held for sale and represents a strategic shift that has or will have a major effect on an entity’s operations and financial results. The change is effective for fiscal years, and interim reporting periods within those years, beginning on or after December 15, 2014, which means the first quarter of our fiscal year 2016, with early adoption permitted. The ASU applies prospectively to new disposals and new classifications of disposal groups as held for sale after the effective date. This new ASU will not affect our financial position, results of operations or cash flows.

In May 2014, FASB issued ASU No. 2014-09, and amended with ASU No. 2015-14 “Revenue from Contracts with Customers,” which provides a single revenue recognition model which is intended to improve comparability over a range of industries, companies and geographical boundaries and will also result in enhanced disclosures.  The changes are effective for fiscal years, and interim periods within those years, beginning after December 15, 2016,2017, which means the first quarter of our fiscal year 2018.2019.  We are currently reviewing the ASU and assessing the potential impact on our financial statements.

2.        INVENTORIESIn August 2015, FASB issued ASU No. 2015-15 “Interest—Imputation of Interest,” which modifies the presentation and subsequent measurement of debt issuance costs associated with line-of-credit arrangements.  These changes allow an entity to defer and present debt issuance costs as an asset and subsequently amortize the deferred debt issuance costs ratably over the term of the line-of-credit arrangement, regardless of whether there are any outstanding borrowings on the line-of-credit arrangement.  The changes are effective for financial statements issued for annual periods beginning after December 15, 2015, and interim periods within those annual periods, which means the first quarter of our fiscal year 2017.  We are currently reviewing the ASU and assessing the potential impact on our financial statements.

In November 2015, FASB issued ASU No. 2015-17, which is intended to improve how deferred taxes are classified on organizations’ balance sheets by eliminating the current requirement for organizations to present deferred tax liabilities and assets as current and noncurrent in a classified balance sheet.  Instead, organizations will now be required to classify all deferred tax assets and liabilities as noncurrent.  The changes are effective for financial statements issued for annual periods beginning after December 15, 2016, and interim periods within those annual periods, which means the first quarter of our fiscal year 2018.  We anticipate this ASU having minimal impact on our financial statements.
In February 2016, FASB issued ASU No. 2016-02, “Leases,” which is intended to establish a comprehensive new lease accounting model.  The new standard clarifies the definition of a lease, requires a dual approach to lease classification similar to current lease classifications, and causes lessees to recognize leases on the balance sheet as a lease liability with a corresponding right-of-use asset.  The new standard is effective for interim and annual periods beginning after December 15, 2018, which means the first quarter of our fiscal year 2020.  The new standard requires a modified retrospective transition for capital or operating leases existing at or entered into after the beginning of the earliest comparative period presented in the financial statements.  We are currently reviewing the ASU and evaluating the potential impact on our financial statements.

In March 2016, FASB issued ASU No. 2016-09, “Compensation - Stock Compensation: Improvements to Employee Share-Based Payment Accounting,” which is intended to simplify several aspects of the accounting for share-based payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, and classification on the statement of cash flows.  The new standard is effective for interim and annual periods beginning after December 15, 2016, which means the first quarter of our fiscal year 2018.We are currently reviewing the ASU and evaluating the potential impact on our financial statements.

2.INVENTORIES
Inventories consist of the following:

 February 28,  February 29(28), 
 2015  2014  2016  2015 
Current:            
Book inventory $11,206,000  $9,894,400  $17,504,500  $11,206,000 
Inventory valuation allowance  (25,000)  (25,000)  (25,000)  (25,000)
Inventories net–current $11,181,000  $9,869,400  $17,479,500  $11,181,000 
 
Noncurrent:        
Book inventory $718,900  $824,000 
Inventory valuation allowance  (368,100)  (353,800)
Inventories net��noncurrent $350,800  $470,200 
Noncurrent:        
  Book inventory $469,000  $718,900 
  Inventory valuation allowance  (300,000)  (368,100)
Inventories net–noncurrent $169,000  $350,800 

3.        PROPERTY, PLANT AND EQUIPMENT
3.PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment consist of the following:

  February 29(28),    
  2016  2015 
Land $4,107,200  $250,000 
Building  20,321,800   2,124,700 
Building improvements  2,735,800   781,600 
Machinery and equipment  2,190,300   1,706,400 
Furniture and fixtures  85,700   75,700 
System installations in progress  610,000   200,800 
   30,050,800   5,139,200 
Less accumulated depreciation  (3,340,500)  (3,066,000)
  $26,710,300  $2,073,200 
  February 28, 
  2015  2014 
Land $250,000  $250,000 
Building  2,124,700   2,124,700 
Machinery and equipment  2,488,000   2,363,800 
Furniture and fixtures  75,700   75,700 
System installations in progress  200,800   - 
   5,139,200   4,814,200 
Less accumulated depreciation  (3,066,000)  (2,936,600)
  $2,073,200  $1,877,600 

On December 1, 2015, we completed the purchase of a new facilityto provide larger office and warehouse capacity which will accommodate the future growth of our operations.The land, building and equipment associated with the facility were purchased for $23,213,000, which includes $327,000 of transaction costs. Refer to Note 7 and Note 8 for additional information.
4.OTHER CURRENT LIABILITIES

Other current liabilities consist of the following:

  February 29(28),    
  2016  2015 
Accrued royalties $578,200  $368,200 
Accrued UBAM trip incentives  705,200   323,700 
Interest payable  65,000   - 
Sales tax payable  145,700   181,000 
Other  238,400   170,600 
  $1,732,500  $1,043,500 
  February 28, 
  2015  2014 
Accrued royalties $368,200  $374,000 
Accrued UBAM trip incentives  323,700   24,100 
Sales tax payable  181,000   116,800 
Other  170,600   143,300 
  $1,043,500  $658,200 

5.        INCOME TAXES

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.  The tax effects of significant items comprising our net deferred tax assets and liabilities as of February 2829(28) are as follows:

  2016  2015 
Current:      
  Deferred tax assets:      
    Allowance for doubtful accounts $40,000  $41,100 
    Inventory overhead capitalization  131,000   86,900 
    Inventory valuation allowance  9,500   9,500 
    Allowance for sales returns  38,000   38,000 
    Accruals  79,700   74,300 
         
Deferred tax assets-current  298,200   249,800 
         
Noncurrent:        
  Deferred tax assets:        
    Inventory valuation allowance $114,000  $143,300 
    Capital loss carryforward  163,600   163,600 
           Subtotal deferred tax assets  277,600   306,900 
    Less valuation allowance  (163,600)  (163,600)
           Total net deferred tax assets  114,000   143,300 
         
  Deferred tax liabilities:        
    Property, plant and equipment  (63,100)  (63,100)
         
           Deferred tax liabilities  (63,100)  (63,100)
         
Net deferred tax asset-noncurrent $50,900  $80,200 
  2015  2014 
Current:      
Deferred tax assets:      
Allowance for doubtful accounts $41,100  $58,500 
Inventory overhead capitalization  86,900   79,000 
Inventory valuation allowance  9,500   9,500 
Allowance for sales returns  38,000   38,000 
Accruals  74,300   74,300 
         
Deferred tax assets-current  249,800   259,300 
         
Noncurrent:        
Deferred tax assets:        
Inventory valuation allowance $143,300  $134,400 
Capital loss carryforward  163,600   163,600 
Subtotal deferred tax assets  306,900   298,000 
Less valuation allowance  (163,600)  (163,600)
Total net deferred tax assets  143,300   134,400 
         
Deferred tax liabilities:        
Property and equipment  (63,100)  (63,000)
         
Deferred tax liabilities  (63,100)  (63,000)
         
Net deferred tax asset-noncurrent $80,200  $71,400 

Management has assessed the evidence to estimate whether sufficient future capital gains will be generated to utilize the existing capital loss carryforward.  As no current expectation of capital gains exists, Management has  objectively determined that a valuation allowance is necessary to reduce the carrying value of deferred tax assets as it is “more likely than not” that such assets are unrealizable.
The amount of the deferred tax asset considered realizable, however, could be adjusted if future capital gains are generated during the carryforward period.period which ends February 28, 2019.  Management has determined that no valuation allowance is necessary to reduce the carrying value of other deferred tax assets as it is “more likely than not” that such assets are realizable.
 
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the deferred tax liability related to property, plant and equipment could be adjusted if a scheduled future cost segregation analysis, expected to be completed by the end of the second fiscal quarter 2017, results in changes which affect this liability.

The components of income tax expense are as follows:

 February 28,  February 29(28), 
 2015  2014  2016  2015 
Current:            
Federal $439,200  $299,000  $1,210,900  $439,200 
State  103,400   89,300   234,800   103,400 
  542,600   388,300   1,445,700   542,600 
Deferred:                
Federal  600   133,200   (16,100)  600 
State  100   (5,600)  (3,000)  100 
  700   127,600   (19,100)  700 
Total income tax expense $543,300  $515,900  $1,426,600  $543,300 

The following reconciles our expected income tax expense utilizing statutory tax rates to the actual tax expense:

 February 28,  February 29(28),    
 2015  2014  2016  2015 
Tax expense at federal statutory rate $476,800  $297,000  $1,205,600  $476,800 
Federal income tax audit expense for 2012  67,900   - 
State income tax–net of federal tax benefit  73,300   70,100   158,200   73,300 
Change in capital loss valuation allowance  -   163,600 
Other  (6,800)  (14,800)  (5,100)  (6,800)
Total income tax expense $543,300  $515,900  $1,426,600  $543,300 

We file our tax returns in the U.S. and certain state jurisdictions.  We are no longer subject to income tax examinations by tax authorities for fiscal years before 2012. We are currently the subject of an income tax examination for fiscal year 2012 by the IRS.2013.

Based upon a review of our income tax filing positions, we believe that our positions would be sustained upon an audit and do not anticipate any adjustments that would result in a material change to our financial position.  Therefore, no reserves for uncertain income tax positions have been recorded.  We classify interest and penalties associated with income taxes as a component of income tax expense on the statement of earnings.

6.        EMPLOYEE BENEFIT PLAN
6.EMPLOYEE BENEFIT PLAN

We have a profit sharing plan that incorporates the provisions of Section 401(k) of the Internal Revenue Code.  The 401(k) plan covers substantially all employees meeting specific age and length of service requirements.  Matching contributions are discretionary and amounted to $44,900$51,400 and $57,100$44,900 in the fiscal years ended February 29, 2016 and February 28, 2015, and 2014, respectively.  The 401(k) plan includes an option for employees to invest in our stock, which is purchased from our treasury stock shares.  Shares purchased for the 401(k) plan from Treasury stock amounted to 47,93540,121 net shares and 60,48047,935 net shares in the fiscal years ended February 29, 2016 and February 28, 2015, and 2014, respectively.
 
7.       COMMITMENTS
 
In connection with the purchase of the facility, disclosed in Note 3, we entered into a 15-year lease with the seller, a non-related third party, who will lease 181,300 square feet, or 45.3% of the facility.  The lease is being accounted for as an operating lease.

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The cost of the leased space upon acquisition was estimated as $10,159,000, which was also the carrying cost as of February 29, 2016.  The accumulated depreciation associated with the leased assets as of February 29, 2016, was $88,000.  Both the leased assets and accumulated depreciation are included in property, plant and equipment-net classification in the balance sheet.
The lessee will pay $105,800 per month, with a 2.0% annual increase adjustment on the anniversary of the lease.  The lease terms allow for one five-year extension, which is not a bargain renewal option, at the expiration of the 15-year term.  Revenue associated with the lease is being recorded on a straight-line basis and is reported in Other Income on the statement of earnings.
The following table reflects future minimum rental income payments under the non-cancellable portion of this lease as of February 29, 2016:

Year ending February 28(29),   
2017 $1,275,400 
2018  1,301,000 
2019  1,327,000 
2020  1,353,500 
2021  1,380,600 
Thereafter  14,992,400 
     Total $21,629,900 
7.       
At February 29, 2016, we had outstanding purchase commitments for inventory totaling approximately $18,143,200, which is due during fiscal year 2017.  Of these commitments, $14,370,300 were with Usborne, $3,550,000 with various Kane Miller publishers and the remaining $223,000 with other suppliers.

Rent expense for the year ended February 29, 2016 was $26,100.  As of February 29, 2016, we did not have any lease commitments in excess of one year.

8.DEBT
 
We haveDebt consists of the following:

  February 29(28), 
  2016  2015 
       
Line of credit $3,331,800  $1,400,000 
         
Long-term debt $18,302,800  $- 
Less current maturities  (615,400)  - 
  Total $17,687,400  $- 

  In connection with our purchase of the new facility, disclosed in Note 3, and effective December 1, 2015, we signed a $3,200,000Loan Agreement with MidFirst Bank (the Bank) including a Term Loan comprised of Tranche A of $13.4 million and Tranche B of $5.0 million both with the maturity date of December 1, 2025.  The Loan Agreement also provides a $4.0 million revolving loan (“line of credit”) through December 1, 2016. Available credit under the line of credit agreement withwas $668,200 as of February 29, 2016.  Tranche A has a fixed interest rate of 4.23% and interest is payable monthly.  For Tranche B and the line of credit, interest is payable monthly at the greaterlesser of (a) primethe maximum interest rate minus 0.75%permitted under the Governing law, or (b) 4.00%.  At February 28, 2015, the rate in effect was 4.00%.  The revolving credit agreement is collateralized by substantially all of our assets and matures on June 30, 2015.

We had $1,400,000 in borrowings outstanding on the above revolving credit agreementbank adjusted LIBOR Index plus 2.75% (3.18% at February 28, 2015 and no borrowings outstanding at February 28, 2014.  Available29, 2016). Subsequent to year end, we executed the First amendment to the loan agreement in March 2016, which increased the line of credit under the revolving credit agreement was $1,800,000 at February 28, 2015. This agreementto $6.0 million.
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The Loan Agreement also contains a provision for our use of the Bank’s letters of credit.  The Bank agrees to issue, or obtain issuance of commercial or stand-by letters of credit provided that no letters of credit will have an expiry date later than June 30, 2015December 1, 2016, and that the sum of the line of credit plus the letters of credit would not exceed the borrowing base in effect at the time.  The agreementLoan Agreement contains provisions that require us to maintain specified financial ratios, restrict transactions with related parties, prohibit mergers or consolidation, disallow additional debt, and limit the amount of compensation, salaries, investments, capital expenditures and leasing transactions.  We intend to renew the bank agreement or obtain other financing upon maturity.

8.        COMMITMENTS
At February 28, 2015, we had outstanding purchase commitments for inventory totaling approximately $7,613,400, which is due during fiscal year 2016.  Of these commitments, $6,440,600 were with Usborne, $1,023,400 with various Kane Miller publishers and the remaining $149,400 with other suppliers.

Rent expense forFor the year ended February 28,29, 2016, we had no letters of credit outstanding.
Effective November 18, 2015, was $25,500.  Aswe paid off and terminated our previous Credit and Security Agreement with Arvest Bank which provided a $4.0 million line of credit.  We had $1.4 million in borrowings outstanding on the line of credit at February 28, 2015, we did not have any lease commitments in excess of one year.2015.
 
9.        CAPITAL STOCK, STOCK OPTIONS AND WARRANTS
The following table reflects aggregate future maturities of long-term debt during the next five fiscal years and thereafter as follows:

Year ending February 28(29),   
2017 $615,400 
2018  641,800 
2019  667,300 
2020  693,800 
2021  719,700 
 Thereafter  14,964,800 
  $18,302,800 

9.CAPITAL STOCK, STOCK OPTIONS AND WARRANTS

The Board of Directors adopted the 2002 Incentive Stock Option Plan (the “2002 Plan”) in June of 2002.  The 2002 Plan also authorized us to grant up to 1,000,000 stock options.

Options granted under the 2002 Plan vest at date of grant and are exercisable up to ten years from the date of grant.  The exercise price on options granted is equal to the market price at the date of grant.  Options outstanding at February 28, 201529, 2016 expire in December 2019.

A summary of the status of our 2002 Plan as of February 29, 2016 and February 28, 2015, and 2014, and changes during the years then ended is presented below:
  February 29(28), 
  2016  2015 
     Weighted     Weighted 
     Average     Average 
     Exercise     Exercise 
  Shares  Price  Shares  Price 
Outstanding at
  Beginning of Year
  10,000  $5.25   11,000  $5.68 
Exercised  -   -   -   - 
Expired  -   -   (1,000)  (10.00)
                 
Outstanding at End of Year  10,000   5.25   10,000   5.25 

  February 28, 
  2015  2014 
     Weighted     Weighted 
     Average     Average 
     Exercise     Exercise 
  Shares  Price  Shares  Price 
             
Outstanding at
Beginning of Year
  11,000  $5.68   16,000  $5.55 
Exercised  -   -   -   - 
Expired  (1,000)  (10.00)  (5,000)  (5.25)
                 
Outstanding at End of Year  10,000  $5.25   11,000  $5.68 
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AllAt February 29, 2016, all options outstanding are exercisable at February 28, 2015.
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$60,900 and weighted-average remaining contractual terms of options outstanding of 3.8 years.

10.QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

The following is a summary of the quarterly results of operations for the years ended February 29, 2016 and February 28, 2015 and 2014.
           Basic  Diluted 
  Net        Earnings  Earnings 
  Revenues  Gross Margin  Net Earnings  Per Share  Per Share 
2015               
First quarter $7,178,300  $4,334,800  $239,700  $0.06  $0.06 
Second quarter  6,808,200   3,795,100   (3,900)  (0.00)  (0.00)
Third quarter  10,936,500   6,821,700   526,400   0.13   0.13 
Fourth quarter  7,625,300   4,832,800   97,000   0.02   0.02 
Total year $32,548,300  $19,784,400  $859,200  $0.21  $0.21 
                     
2014                    
First quarter $5,990,500  $3,514,300  $66,600  $0.02  $0.02 
Second quarter  5,715,100   3,054,100   56,400   0.01   0.01 
Third quarter  8,502,000   5,207,500   547,800   0.14   0.14 
Fourth quarter  5,889,400   3,797,600   (313,200)  (0.08)  (0.08)
Total year $26,097,000  $15,573,500  $357,600  $0.09  $0.09 
2015.

11.      BUSINESS SEGMENTS
           Basic  Diluted 
  Net        Earnings  Earnings 
  Revenues  Gross Margin  Net Earnings  Per Share  Per Share 
2016               
  First quarter $9,637,800  $6,064,000  $324,600  $0.08  $0.08 
  Second quarter  12,606,800   8,029,400   644,400   0.16   0.16 
  Third quarter  24,424,200   17,038,000   1,258,500   0.31   0.31 
  Fourth quarter  16,949,500   11,992,700   (108,200)  (0.03)  (0.03)
Total year $63,618,300  $43,124,100  $2,119,300  $0.52  $0.52 
                     
2015                    
  First quarter $7,178,300  $4,334,800  $239,700  $0.06  $0.06 
  Second quarter  6,808,200   3,795,100   (3,900)  (0.00)  (0.00)
  Third quarter  10,936,500   6,821,700   526,400   0.13   0.13 
  Fourth quarter  7,625,300   4,832,800   97,000   0.02   0.02 
Total year $32,548,300  $19,784,400  $859,200  $0.21  $0.21 

11.BUSINESS SEGMENTS

We have two reportable segments: EDC Publishing and Usborne Books & More (“UBAM”) which are business units that offer different methods of distribution to different types of customers.  They are managed separately based on the fundamental differences in their operations.

·EDC Publishing markets its products to retail accounts, which include book, toy and gift stores, school supply stores and museums, through commissioned sales representatives, trade and specialty wholesalers and an internal telesales group.

·UBAM markets its product line through a nationwide network of independent sales consultants using a combination of home shows, Internetinternet shows, direct sales, and book fairs.  The UBAM division also distributes to school and public libraries.

The accounting policies of the segments are the same as those described in the summary of significant accounting policies.  We evaluate segment performance based on earnings (loss) before income taxes of the segments, which is defined as segment net sales reduced by direct cost of sales and direct expenses.  Corporate expenses, depreciation, interest expense, other income and income taxes are not allocated to the segments, but are listed in the “other” column.  Corporate expenses include the executive department, accounting department, information services department, general office management and building facilities management.  Our assets and liabilities are not allocated on a segment basis.

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Information by industry segment for the years ended February 29, 2016 and February 28, 2015 and 2014 is set forth below:

 NET REVENUES 
NET REVENUES NET REVENUES  
            
 2015  2014  2016  2015 
Publishing $11,532,500  $10,968,400  $10,831,400  $11,532,500 
UBAM  21,015,800   15,128,600   52,786,900   21,015,800 
Other  -   -   -   - 
Total $32,548,300  $26,097,000  $63,618,300  $32,548,300 

 EARNINGS (LOSS) BEFORE INCOME TAXES 
EARNINGS (LOSS) BEFORE INCOME TAXESEARNINGS (LOSS) BEFORE INCOME TAXES 
             
 2015  2014  2016  2015 
Publishing $3,452,800  $3,448,900  $3,305,300  $3,452,800 
UBAM  2,456,300   2,159,700   7,336,200   2,456,300 
Other  (4,506,600)  (4,735,100)  (7,095,600)  (4,506,600)
Total $1,402,500  $873,500  $3,545,900  $1,402,500 

12.      STOCK REPURCHASE PLAN
12.STOCK REPURCHASE PLAN

In April 2008, the Board of Directors authorized us to purchase up to an additional 500,000 shares of our common stock under the plan initiated in 1998.  This plan has no expiration date.  During fiscal year 2015,2016, we purchased 1,339163 shares of common stock at an average price of $3.88$9.82 per share totaling approximately $5,200.$1,600.  The maximum number of shares that may be repurchased in the future is 303,315.

13.      STOCK PURCHASE AGREEMENT303,152.
 
Prior to the fiscal year ended 2014, we acquired a 15.6% investment in Demibooks, Inc., obtained under a Stock Purchase Agreement.  Demibooks provides a publishing platform, Composer, a code-free way for publishers and self-published authors and illustrators to create interactive books for the iPad on the device itself.

During the fiscal year ended 2014, we identified an impairment indicator in the value of our investment in Demibooks, and determined the impairment to be other than temporary. We estimated the fair value of the investment to be $0 based on the estimated future cash flows, and recognized an impairment loss of $430,300, which is reflected on the statements of earnings under other expenses for fiscal year 2014.

14.13.     FAIR VALUE MEASUREMENTS

The valuation hierarchy included in U.S. GAAP considers the transparency of inputs used to value assets and liabilities as of the measurement date.  The less transparent or observable the inputs used to value assets and liabilities, the lower the classification of the assets and liabilities in the valuation hierarchy.  A financial instrument'sinstrument’s classification within the valuation hierarchy is based on the lowest level of input that is significant to its fair value measurement.  The three levels of the valuation hierarchy and the classification of our financial assets and liabilities within the hierarchy are as follows:

Level 1 - Quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.
 
Level 2 - Observable inputs other than quoted prices included within Level 1 for the asset or liability, either directly or indirectly.  If an asset or liability has a specified term, a Level 2 input must be observable for substantially the full term of the asset or liability.
 
Level 3 - Unobservable inputs for the asset or liability.
 
We do not report any assets or liabilities at fair value in the financial statements.  However, the estimated fair value of our line of credit is estimated by management to approximate the carrying value of $3,331,800 and $1,400,000 at February 29, 2016 and $0 at February 28, 2015, respectively, the estimated fair value of our term note payable is estimated by management to approximate $18,078,300 at February 29, 2016 and 2014,$0 February 28, 2015, respectively.  Management'sManagement’s estimates are based on the obligations'obligations’ characteristics, including floating interest rate, maturity, and collateral.  Such valuation inputs are considered a Level 2 measurement in the fair value valuation hierarchy.

15.      14.SUBSEQUENT EVENT

On March 20, 2015,18, 2016, we paid the previously declared $0.08$0.09 dividend per share to shareholders of record as of March 13, 2015.11, 2016.
 
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