UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.DC 20549
________________
 
FORM 10-K
 
(Mark One)
(Mark One)
xANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended December 31, 20122013
 
or

oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from                      ______________ to                           ______________
 
Commission File No.Number: 333-173039

HEALTH REVENUE ASSURANCE HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

Nevada 99-0363866
(State or other jurisdiction of
incorporation or organization)
 (I.R.S. Employer Identification No.)

8551 W. Sunrise Boulevard, SuiteUnit 304
Plantation, Florida 33322

(Address of Principal Executive Offices)( Zipprincipal executive offices) (Zip Code)

(954) 472-2340

(Registrant’s telephone number, including area code:  (954) 472-2340code)

Securities Registered Pursuant to Section 12(b) of the Act:
None
 
Securities Registered Pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. £ Yes   S No

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. £ Yes   S No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. SYes £x   Noo

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website,Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). S Yes £x    Noo

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of the chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. £

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,”filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer.         o
Accelerated Filer
Accelerated filer.                       o
 Accelerated Filero
Non-accelerated filer.           Non-Accelerated Filer
o
(Do not check if a smaller reporting company)
Smaller reporting company.     þ
Reporting Company
x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). £Yes S¨ Nox

State theThe aggregate market value of the voting and non-voting common equitystock held by non-affiliates of the registrant computed by reference to the price at which the common equitystock was last sold oron the average bid and asked price of such common equity, as ofOTC Bulletin Board on the last business day of the registrant’s most recently completed second fiscal quarter June(June 30, 2012: There2013) was no trading market for the Registrants voting stock on the last business day$15,989,850.

As of the Registrant’s most recently completed second fiscal quarter.
There were 44,726,562April 10, 2014, 54,752,294 shares of the Registrant’s Common Stock outstanding at March 31, 2013.our common stock, par value $0.001, were outstanding.
 


 
 

 
 
TABLE OF CONTENTS

  Page
PART I
 
1
5
16
16
16
16
PART II
   
Item 1.Business1
Item 1A.Risk Factors8
Item 1B.Unresolved Staff Comments8
Item 2.Properties8
Item 3.Legal Proceedings8
Item 4.Mine Safety Disclosures8
PART II
917
917
1018
1725
18F-1
1926
1926
2027
PART III
   
2130
2232
2436
2538
2639
PART IV
   
 PART IVItem 15.
40
 
Item 15.Exhibits and Financial Statement Schedules2741
 Signatures28
F-1
 Certifications 
 
 
i

 
 
PART I

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
 
This Annual Report on Form 10-K (this “Report”) contains “forward-looking statements”"forward-looking statements", within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)., that reflect our current estimates, expectations and projections about our future results, performance, prospects and opportunities. Forward-looking statements discuss matters that are not historical facts. Because they discussinclude, without limitation, statements about our market opportunities, our business and growth strategies, our projected revenue and expense levels, possible future events or conditions,consolidated results of operations, the adequacy of our available cash resources, our financing plans, our competitive position and the effects of competition and the projected growth of the industries in which we operate, as well as the following statements:
·that we believe we are employing people that are highly motivated personnel with strong character, above average competence and leadership traits;
·that we believe with our approach, our customers benefit from integrated service offerings that enhances their revenue integrity;
·that we believe we help our customers achieve their business objectives and patient care objectives;
·that we expect to encounter additional competitors;
·that we may not accurately anticipate the application of laws and regulations, or that we may not comply such laws or regulations;
·that we can raise the appropriate funds needed to support our business plan and develop an operating company which is cash flow positive;
·that our growth strategy might be hindered, which could materially affect our business and limit our ability to increase revenues, if our key employees were to leave us;
·that we may need to hire additional financial reporting, internal controls and other finance staff or consultants in order to develop and implement appropriate internal controls and reporting procedures;
·that we plan to grow, in part, by capitalizing on perceived market opportunities to provide our services to new customers;
·that if third parties fail to deliver their commitments on time or at all, our ability to perform may be adversely affected, which could have a material adverse effect on our business, revenue, profitability or cash flow;
·that we may not achieve our objectives through our strategic alliances;
·that we do not believe that we have infringed or are infringing on any proprietary rights of third parties;
·that we believe that we have all rights necessary to use the data that is incorporated into our training programs and our services;
·that we do not anticipate paying any cash dividends on our common stock in the foreseeable future;
·that we plan to retain future earnings to finance growth;
·that if we are unable to raise additional capital as and when we need it, our financial condition and results of operations may be materially and adversely affected;
·that we believe the impacts to the ICD-10 delay will have minimal impacts on our near term coding staffing and consulting services and will not affect our ability to acquire long term coding outsourcing service contracts;
·that we believe our reserves are adequate;
·that we no longer intend to market or sell internally developed software on a stand alone basis;
·that we believe we may be in default under the solvency provisions and certain non-financial default provisions under the factoring agreement; and
·that we believe we may be in default of certain non-financial covenants under the term loan.

This Annual Report on Form 10-K also contains forward-looking statements may include wordsattributed to third parties relating to their estimates regarding the size of the future market for products and systems such as “anticipate,” “believe,” “estimate,” “intend,” “could,” “should,” “would,” “may,” “seek,” “plan,” “might,” “will,” “expect,” “predict,” “project,” “forecast,” “potential,” “continue” negatives thereof or similar expressions. These forward-lookingour products and systems, and the assumptions underlying such estimates. Forward-looking statements are found at various places throughout this Report and include information concerning possible or assumed future results of our operations; business strategies; future cash flows; financing plans; plans and objectives of management; any other statements regarding future operations, future cash needs, business plans and future financial results, and any otherall statements that are not historical facts.

From time to time,facts and can be identified by forward-looking statements alsosuch as “may,” “might,” “should,” “could,” “will,” “intends,” “estimates,” “predicts,” “projects,” “potential,” “continue,” “believes,” “anticipates,” “plans,” “expects” and similar expressions. Forward-looking statements are included in our other periodic reports on Forms 10-Q and 8-K, in our press releases, in our presentations,only predictions based on our websitecurrent expectations and in other materials released to the public.  Anyprojections, or allthose of the forward-looking statements included in this Report and in any other reports or public statements made by us are not guarantees of future performance and may turn out to be inaccurate. These forward-looking statements represent our intentions, plans, expectations, assumptions and beliefsthird parties, about future events and involve risks and uncertainties.
ii

Although we believe that the expectations reflected in the forward-looking statements contained in this Annual Report on Form 10-K are subject to risks, uncertainties and other factors.  Many of those factors are outside of our control and could cause actual results to differ materially from the results expressedbased upon reasonable assumptions, no assurance can be given that such expectations will be attained or implied by those forward-looking statements.that any deviations will not be material. In light of these risks, uncertainties and assumptions, the forward-looking statements, events describedand circumstances discussed in this Annual Report on Form 10-K may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. Important factors that could cause our actual results, level of performance or achievements to differ materially from those expressed or forecasted in, or implied by, the forward-looking statements mightwe make in this Annual Report on Form 10-K are discussed under “Item 1A. Risk Factors,” “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operation” and elsewhere in this Annual Report on Form 10-K and include:
·our ability to continue as a going concern;
·our ability to comply with the Sarbanes-Oxley Act;
·our ability to grow and the willingness of new customers to outsource their coding work to us;
·the loss of any of our large customers;
·our ability to accurately estimate the costs of the services and the timing of the completion of the projects;
·our ability to perform on contracts on which we partner with third parties if third parties fail to successfully or timely deliver their commitments;
·our failure to compete successfully in the highly competitive markets in which operate;
·our increased costs related to the increasing complex regulatory environments;
·our ability to collect our receivables;
·our ability to enhance our service offerings and to bring those services to market;
·the delay by the Department of Health and Human Services in initiating the implementation of the ICD-10 system;
·our ability to offer new and valuable services and to remain competitive;
·our ability to generate revenues if potential clients take a long time to evaluate our services;
·our successful implementation of our services;
·our ability to maintain our strategic alliances or enter into new alliances;
·our failure to comply with federal and state laws governing submission of false or fraudulent claims to government healthcare programs and financial relationships among healthcare providers;
·our ability to comply with the various covenants contained in our bank financing documents;
·the increased costs of operation and exposure to civil and criminal statutes as a result of Federal and state privacy and security laws; and
·our status as an “Emerging Growth Company” under the Jobs Act of 2012.
You should not occur or might occur to a different extent or at a different time than we have described. You are cautioned not to place undue reliance on theseany forward-looking statements, which speak onlystatements. In addition, past financial or operating performance is not necessarily a reliable indicator of future performance, and you should not use our historical performance to anticipate future results or future period trends. Except as of the date of this Report. All subsequent written and oralotherwise required by federal securities laws, we disclaim any obligation or undertaking to disseminate any updates or revisions to any forward-looking statements concerning other matters addressedstatement contained in this Annual Report andon Form 10-K to reflect any change in our expectations or any change in events, conditions or circumstances on which any such statement is based. All forward-looking statements attributable to us, or any personpersons acting on our behalf, are expressly qualified in their entirety by the cautionary statements contained or referred toincluded in this Report.Annual Report on Form 10-K.

Except to the extent required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, a change in events, conditions, circumstances or assumptions underlying such statements, or otherwise.

CERTAIN TERMS USED IN THIS REPORT

As used in this report, the terms “company,“Company,” “we,” “us” and “our” refer to Health Revenue Assurance Holdings, Inc., a Nevada corporation, and its wholly ownedwholly-owned subsidiary, Health Revenue Assurance Associates, Inc., a Maryland corporation.corporation (“HRAA”).
 
iii

Item 1.Business
Item 1. Business
 
Corporate History
 
Health Revenue Assurance Holdings, Inc. (the “Company”)The Company is a trusted source of timely, accurate and critical resources, technology and information that supports the performanceprovider of revenue integrity in assuring the existencecycle services to a broad range of healthcare organizations. The companyproviders. We offer our customers integrated solutions designed around their specific business needs, including revenue cycle data analysis, contract and its subsidiaries’ products and services include business intelligence technology solutions, contractoutsourced coding, billing, coding and compliance audits, coding education, revenue cyclecoding consulting, physician coding services and ICD-10 education and transition services. The Company provides customized solutions to its clients with the highest regard for ethical standardsWith this approach, our customers benefit from integrated service offerings that we believe enhances their revenue integrity. As a result, we believe we help our customers achieve their business objectives and responsibility.patient care objectives.

Health Revenue Assurance Associates,Holdings, Inc., a Maryland corporation and subsidiary of the Company (“HRAA”)formerly known as Anvex International, Inc., was incorporated under the laws of the State of Marylandformed as a Nevada corporation on February 21, 2001 as Healthcare Revenue Assurance Associates, Inc.  Effective June 2001, HRAA changed its name to Health Revenue Assurance Associates, Inc.December 13, 2010.
 
Dream Reachers, LLC (“Dream Reachers”), owns the Company’s offices and is the borrower on a mortgage loan related to such offices. Dream Reachers does not engage in real estate rental business. Its offices are occupied by HRAA at no cost and HRAA pays the related mortgage’s principal and interest, taxes and maintenance. Dream Reachers was previously treated as a VIE, but became a wholly owned subsidiary in May 2011, and has been treated as such for accounting purposes in the Company’s consolidated financial statements.
1

On February 10, 2012, the Company entered into an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) with Health Revenue Acquisition Corp., a Nevada corporation and its wholly-owned subsidiary (“Acquisition Sub”), and HRAA, pursuant to which Acquisition Sub was merged with and into HRAA, and HRAA, as the surviving corporation, became a wholly-owned subsidiary of the Company (the “Merger”). Each share of HRAA's common stock was exchanged forBefore the right to receive approximately 1,271 shares of the Company’s common stock. Before their entry into the Merger Agreement, no material relationship existed between the Company orand the Acquisition Sub andor HRAA.

Prior to the closing of the Merger, wethe Company transferred all of ourits operating assets and liabilities to Anvex Split Corp., a Nevada corporation (the “Split-Off Subsidiary”), and contemporaneously with the closing of the Merger, we split-off the Split-Off Subsidiary through the sale ofCompany sold all of the outstanding capital stock of the Split-Off Subsidiary (the “Split-Off”) to ourAnna Vechera, its former sole officer, director and directorstockholder (the “Split-Off Shareholder”Buyer”). In connection with the Split-Off,sale, an aggregate of 3,500,000 shares of ourthe Company’s common stock held by the Split-Off ShareholderBuyer were surrendered and cancelled without further consideration.
 
Pursuant to the terms and conditions of the Merger Agreement, and upon the consummation of the Merger:

Each share of HRAA’s common stock issued and outstanding immediately prior to the closing of the Merger was converted into the right to receive 1,271,1111,271.111 shares of the Company’s common stock. An aggregate of 1,271,111 shares of the Company’s common stock were issued to the holders of HRAA’s common stock. Immediately prior to the Merger, HRAA had no outstanding securities other than shares of its common stock.
 
Anna Vechera resigned as the Company’s sole officer and director, and simultaneously with the Merger, a new board of directors and new officers were appointed. The Company’s new board of directors consisted of Robert Rubinowitz, Andrea Clark and Keith Siddel, previously the directors of HRAA. In addition, immediately following the Merger, Andrea Clark was appointed as the Company’s President and Chief Executive Officer, Robert Rubinowitz was appointed as the Company’s Chief Operating Officer, Secretary and Treasurer and Keith Siddel was appointed as the Company’s Chief Marketing Officer. Andrea Clark, Robert Rubinowitz and Keith Siddel no longer holdshold these positions.
Prior to the closing of the Merger and the closing on at least the Minimum Offering Amount (as defined below), the Company transferred all of

On April 13, 2012, the Company changed its operating assets and liabilities to Anvex Split Corp., a Nevada corporation and its wholly-owned (the “Split-Off Subsidiary”), and contemporaneously with the closing of the Merger, the Company split-off the Split-Off Subsidiary through the sale of all of the outstanding capital stock of the Split-Off Subsidiary (the “Split-Off”) to its former sole officer and director (the “Split-Off Shareholder”).  In connection with the Split-Off, an aggregate of 3,500,000 shares of the Company’s common stock held by the Split-Off Shareholder were surrendered and cancelled without further consideration.
On April 13, 2012, the Company’s board of directors (the “Board”) unanimously approved a change in the Company’s name from Anvex International, Inc. to Health Revenue Assurance Holdings, Inc.
On April 13, 2012, the Board authorized a 12.98-for-1 split of its common stock to stockholders of record as of April 13, 2012 (the “Stock Split”). The shares resulting from the Stock Split were issued on April 26, 2012. All share and per share amounts for all periods presented have been retroactively adjusted to reflect the Stock Split.
Unless the context otherwise requires, all references in this Report to “we,’’ ‘‘us,’’ ‘‘our’’ and “the Company” refer collectively to Health Revenue Assurance Holdings, Inc.,

On April 13, 2012, the board of directors authorized a Nevada corporation,12.98-for-1 split of the Company’s common stock to stockholders of record as of April 13, 2012 (the “Stock Split”). The shares resulting from the Stock Split were issued on April 26, 2012. All share and its subsidiaries, including HRAA, a private Maryland corporation, after giving effectper share amounts for all periods presented have been retroactively adjusted to reflect the Merger, the Split-Off and the closing on at least the Minimum Offering Amount (defined below).Stock Split.

Private Placement Offering

Concurrently with the closing of the Merger and in contemplation of the Merger, we sold 2,676,255 shares of our common stock, $0.001 par value, (the “Shares”) for gross proceeds of $663,908, at a purchase price of $0.25 per share (the “Purchase Price”), in a private placement offering (the “Offering”). The Offering was being offered withsubject to a minimum offering amount of $470,000 (the “Minimum Offering Amount”) and up to a maximum offering amount of $1,500,000 (the “Maximum Offering Amount”). We agreed to file a registration statement on Form S-1 registering the resale under the Securities Act of all shares sold in the Offering within 60 days after the Maximum Offering Amount was sold.

On April 12, 2012, we closed the Offering by selling an additional $349,000 at the purchase price of $0.25 and issuing 1,394,909 shares of Common Stock.common stock. The total raised in the Offering was $1,012,908.

The sharesIn addition, as part of common stock issued to the former stockholdersOffering, (i) holders of certain convertible notes of HRAA in an aggregate principal amount of $313,908, which principal amount were included in computing the Minimum Offering Amount, automatically converted into an aggregate of 1,265,381 shares of our common stock at a conversion price of $0.25 per share which is equal to the Purchase Price, and (ii) holders of certain senior secured bridge loan promissory notes of HRAA in the aggregate principal amount of $250,000 automatically converted into an aggregate of 1,343,749 shares of our common stock at a conversion price of $0.19 per share which is equal to a discount of 25% to the Purchase Price.
1

Overview
The Company is a provider of revenue cycle services to a broad range of healthcare providers. We offer our customers integrated solutions designed around their specific business needs, including revenue cycle data analysis, contract and outsourced coding; billing, coding and compliance audits, coding education, coding consulting, physician coding services and ICD-10 education and transition services. With this approach, our customers benefit from integrated service offerings that we believe enhances their revenue integrity. As a result, we believe we help our customers achieve their business objectives and patient care objectives.

Our Services
We provide the following categories of services to our customers either on a standalone basis or bundled within a comprehensive solution. Depending on a customer’s needs, we offer a mix of the following services as part of our solutions:
Coding services
Coding consulting services
Education services
Coding Services

Coding services can be performed under short term or multi-year contracts in which we assume operational responsibility for various aspects of our customers’ coding operations, including departmental or physician specialty coding, staff augmentation, or full outsource of a hospital or physician group coding operation. In the outsource contracts we typically hire part or all of the customer’s coding staff that supported these functions prior to the transition of services. We then apply our coding expertise and operating methodologies and utilize technology to increase the efficiency of the operations, which usually results in increased coding quality at a lower cost.

Coding Consulting Services

Coding consulting services are typically performed under short term contracts in which we conduct billing and coding audits. In connection with such audits, we  collect and analyze the Merger were not registered underclients’ clinical documentation, the Securities Act of 1933, as amended (the “Securities Act”), in reliance upon the exemption from registration provided by Section 4(2) of the Securities Actcoding applied, reimbursements and Regulation D promulgated thereunder, which exempts transactions by an issuer not involving any public offering. These securities may not be offered or sold absent registration or an applicable exemption from the registration requirements. provide recommendations for improvement.

·
Billing and Coding Audits – We apply proven audit techniques to the review of medical records and revenue cycle operations.  We assess all components of the medical record to include operative reports, nurses’ & doctors’ notes, records, and other ancillary tests and orders.  Our methodology enhances our ability to identify procedures and diagnoses that may not be documented by the medical staff.  The information derived these reviews enables our customers to analyze medical staff documentation and review the coding accuracy that drives reimbursements and contributes to resource utilization.  In addition, the results provide a baseline for follow-on assessments enabling continuous improvement and customized coding and compliance training for departmental staff.
·
Consulting – Our consultants assist our customers keep pace with industry and regulatory changes, including consulting in health information management and revenue integrity.

Education Services

We have not committedoffer various training and educational solutions to registering these shares for resale. Certificates representing these shares contain a legend stating the restrictions applicable to such shares.our customers including on-site training, coding boot camps, workshops, video training, and on demand webinars.
 
 
2

 

OverviewOur Contracts

HRAA improvesOur contracts include services priced using a variety of pricing mechanisms. In determining how to price our services, we consider the healthcare delivery, experience for doctors, nursescredit and patients while assuringpricing risk of a business relationship.  Depending on a customer’s business requirements and the existencepricing structure of healthcare organizations.  Since 2001, we have been providing Revenue Integrity programs for healthcare organizations across the country andcontract, the amount of profit generated from a contract can vary significantly during a contract’s term. Fixed- or unit-priced contracts, or an outsourcing services contract will typically produce less profit at the beginning of the contract with significantly more profit being generated as efficiencies are committed to providing the most intuitive and effective solutionsrealized later in the industry. HRAA’s productsterm. Time and services include business intelligence technology solutions,materials contracts are where our billings are based on measurements such as hours, days or months and an agreed upon rate. In some cases, the rate the customer pays for a unit of time can vary over the term of contract, coding, billing, coding and compliance audits, education, revenue cycle consulting, physician services and ICD-10 transition services.  which may result in the customer realizing immediate savings at the beginning of a contract.

Our collaborative approach provides the right solutions for our clients’ needs with the highest regard for ethical standards and responsibility.Significant Customers
 
Sales to four (4) hospital customers represented approximately 60% of our revenues for the year ended December 31, 2013.  We are subject to risks common to service providers and consulting companies, including competitionhave direct relationships with the individual hospitals and the ability to recruit, train, and put in place a sufficient quantity of proficient consultants and medical coders familiar with the requirements of IDC-10-CM/PCS, the uncertainty of future regulatory approvals and laws, the need for future capital and the retention of key employees. We cannot provide assurance that we will generate revenues  sufficient to sustain profitability in the future.

Recent Developments

Certain significant items or events must be considered to better understand differences in our results of operations from period to period. We believe that the following items have had a material impact on our results of operations for the periods discussed below or may have a material impact on our results of operations in future periods.
ICD-10 Transition

In the short term, the main focus of our business will be with respect to the ICD-10 coding transition. In that regard, our potential clients are all hospitals and medical providers which currently maintain coding personnel in some form that are primarily responsible for seeking reimbursement for patients’ procedures. The current system in place that drives the appropriate medical codes from hospitals/medical facilities to insurance companies is called ICD-9, which was implemented over 30 years ago.
In January 2009, the United States Department of Health and Human Services (“HHS”) published a final rule which mandated a change in medical coding in United States health care settings from the current system, International Classification of Diseases, 9th Edition, Clinical Modification (ICD-9-CM), to the International Classification of Diseases, 10th Edition, Clinical Modification/Procedure Coding System (ICD-10-CM/PCS). Compliance with this ruling was to be achieved by October 1, 2013.  The new, mandated version expands the number of codes from 24,000 to 155,000, making it more precise and descriptive and more accurately describing the diagnoses and inpatient procedures of care delivered.  The transition to ICD-10-CM/PS will require significant business and systems changes throughout the health care industry and will impact all processes and people from finance to compliance to doctors.  
On April 9, 2012, as published in the Federal Register, citing concerns about the ability of provider groups to meet the looming compliance deadline to adopt ICD-10-CM/PCS, HHS announced a proposed rule which would delay the implementation date to October 1, 2014.  Interested parties had the ability to comment during a period ending 30 days after the date of the announcement. On August 27, 2012, Health and Human Services Secretary Kathleen Sebelius announced the release of a rule that makes final a one-year proposed delay—from October 1, 2013, to October 1, 2014 — in the compliance date for the industry's transition to ICD-10 codes.

The Company anticipates implementation of ICD-10-CM/PCS to be completed by the newly proposed effective date of October 1, 2014.
We believe that we are uniquely capable of providing consulting and related services with respect to the ICD-10 coding transition due to the potential issues that we believe medical providers will experience due to the transition. In that regard, we believe the following are some of the issues that will be experienced due to the changeover:systems.

Hospital Customer A
The new system will require time, money and commitment by over 6,000 hospitals, 600,000 physicians and every health insurance provider in the United States.
42.0%
Hospital Customer BRe-education and training of every Health Information Management (HIM) department is required of every hospital and medical facility in the United States.6.0%
Hospital Customer C6.0%
Hospital Customer D6.0%
             Total60.0%

All claims submitted by hospitals and physicians for reimbursement without utilizing ICD-10 will result in immediate rejection and non-payment.
Sales to thirteen (13) hospitals were approximately 89% of our revenues for the year ended December 31, 2012.
 
HRAA Chairman, CEOFive and Founder Andrea Clark, RHIA, CCS, CPC-H, continues to buildfour vendors represented approximately 56% and 67% of our outstanding accounts payable balance as of December 31, 2013 and December 31, 2012, respectively.
Four and one customers represented approximately 64% and 62% of our accounts receivable as of December 31, 2013 and December 31, 2012, respectively.
Our People

The markets for medical coding and billing personnel and consulting professionals are intensely competitive. A key part of our business strategy is the company to meet the changing needshiring, training, and retaining of the healthcare communityhighly motivated personnel with strong character, above average competence and her accomplishmentsleadership traits. We believe that employing people with such traits is — and will continue to be acknowledged. A few recent awards include:— an integral factor in differentiating us from our competitors in the revenue cycle industry. In seeking such employees, we screen candidates for employment through a rigorous interview process, skills testing and other profiling to ensure both a cultural/role fit and demonstrable skills. We continue to mature our various compensation programs to remain competitive for talented people resources.

Competition
 
·  “Female Executive of the Year” Gold Award Winner - Stevie Awards for Women in Business – December, 2012
We operate in an extremely competitive market, and the resources required to meet our customers’ needs changes with their competitive and regulatory landscape. In each of our service lines we frequently compete with companies that have greater financial resources; more sales, and marketing capacity; and larger customer bases than we do. Because many of the factors on which we compete, as discussed below, are outside of our control, we cannot be sure that we will be successful in the markets in which we compete. If we fail to compete successfully, our business, financial condition, and results of operations will be materially and adversely affected.
·  "Maverick of the Year” Bronze Award Winner - Stevie Awards for Women in Business – December, 2012

·  “Mentor of the Year" - 2012 AHIMA Triumph Awards – June, 2012
Competitors
·  “10 HIM Heroes, Professionals Who Have Made a Difference" - For The Record Magazine – October, 2011
·  HRAA has also been recognized for tremendous growth and industry leadership. Recent acknowledgments include:
We compete with a number of different revenue cycle service providers depending upon the region, and/or market we are addressing. Some of our competitors include: Precyse Solutions, LLC., KForce, Inc., VersoGenics, Inc. (d/b/a Comforce), Trust Healthcare Consulting Services, LLC, Parallon Business Solutions, Conifer Health Solutions, Inc., Kiwi Technologies, Inc., The Advisory Board Company, DocuCoders, LLC, Reimbursement Management Consultants, Inc., Optum, Inc., MedAssets Inc., Healthcare Cost Solutions, Inc., and Aviacode Incorporated. As we enter new markets or new service lines in the healthcare revenue cycle, we expect to encounter additional competitors. We also frequently compete with our customers’ own internal revenue cycle capability, which may constitute a fixed cost for our customer.
·  “Fastest Growing Company of the Year”  Bronze Award Winner- Stevie Awards for Women in Business – December, 2012

·  “Top Ten Best Places To Work” - South Florida Business Journal – 2011  
How We Compete
We compete on the basis of a number of factors, including the attractiveness and focused professional services that we offer, pricing, brand recognition, utilization of technology, industry expertise, and quality and reliability of service. Our consulting practice also competes on our tools, process methodologies and our past successes in executing assignments. For hospitals and physician groups, we frequently compete in an environment of declining budgets and reimbursements, which creates pressure to lower our prices. In addition, the market for coding services is affected by an undersupply of coding talent, which results in upward cost pressure on our services. All of these factors may increase pricing and profit pressure on us.
 
 
3

 
  
Hospitals and medical facilities will incur massive backlogs in their billing and coding departments.  Backlog in coding will lead to greater time between payments and crippling financial deficits.
There will likely be an increase in coding errors, resulting in incorrect payments that can lead to hefty fines.
Initial estimates based on other countries that have already converted to ICD-10 predict a 50% loss of productivity due to the complexity of the new system - a result of more time being allocated to the preparation of each individual patient case.
The sheer number of codes and time for each entry will dramatically impact the workload.  Currently there are not enough coders to meet this demand, resulting in an ongoing shortfall, with an accelerating shortfall anticipated after ICD-10 is implemented.
Every discipline in the hospital will be affected as they all revolve around the same coding system.

For each code in the ICD-9 format, there will be additional, more descriptive codes in the ICD-10 format. This will greatly increase the quality of patient care, but simultaneously put a burden on hospitals and their medical coders.
Currently under ICD-9, hundreds of millions of dollars of revenue are lost each year due to medical coding and billing errors.

The average age of a medical coder is 54. It is estimated that 20% of coders plan to retire or change activities because of this transition.

We believe we are able to provide hospitals and medical providers with the ability to effectively transition to ICD-10 and prevent massive backlogs that lead to crippling financial deficits.  Our team of certified coders provides hospitals with the expertise needed to successfully input the proper data set into the Health Information Management (HIM) system which drives reimbursement from insurance providers such as Medicare and Medicaid, as well as private insurance companies.  We offer above industry standards ICD-9 and ICD-10 training to coders, equipping them with the knowledge to effectively assign the appropriate codes. We also conduct medical billing audits, identifying risks of lost revenue and ensuring the correct amounts have been paid. In doing so, we shorten the revenue cycle and prevent financial stress on healthcare providers.

The transition from ICD-9 to ICD-10 is and will drastically affect the entire healthcare industry, especially patients, hospitals, medical facilities, physicians, insurance providers and the coding workforce. Our goal is to optimize revenue integrity by providing expert contract coding and consulting services to hospitals and medical facilities throughout the United States.  We will implement marketing tools in order to create our own brand identity and leverage this rapidly growing awareness of the upcoming switch to ICD-10 and the potential financial pressure a hospital will face if not properly prepared and trained.Marketing
 
We believe that the following tasks are essential to achieve ongoing success:

development of long lasting relationships with new clients and strengthen relationships with existing clients;
recruitment and proper training of qualified personnel;
appropriate fiscal planning and execution;
development of an extensive sales network;
effective and broad-reaching promotional programs;
connecting effectively with executive-level decision makers of hospitals and medical facilities;
accurately and efficiently audit the medical billing records to maximize revenue integrity;
ensure that we are supplying hospitals and medical facilities with top quality, certified medical coders;
developing and deploying dynamic and effective marketing strategies; and
informing healthcare professionals of the products, services and benefits of being an HRAA client.

In addition to the above, our ICD-10 coding transition services will also include the training of our client’s staff with respect to the ICD-10 coding system; providing coding resources while the client’s staff is undergoing training; coding resources to handle backlog as productivity levels drop off; and auditing resources to ensure retention and accuracy of the ICD-10 coding.
Products and Services

We provide our customers with customized, hands-on, strategy-focused and in-depth analysis of a hospital’s Revenue Cycle and their compliance, as well as APC and DRG coding and documentation audits. We also offer customized education and certification programs, chargemaster data integrity, reviews, and solutions yielding measurable results, increased productivity, reduced DNFB, improved APC accuracy and optimized Revenue Integrity. We are committed to providing the most intuitive Revenue Integrity solutions in the industry through various means including APC AuditPro™, our proprietary internal auditing technology for outpatient claims.
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We offer and provide the following products and services:

HRAA provides an in-depth analysis of a hospital’s revenue cycle and their compliance, and offers the only full suite of business intelligence products and consulting services required to keep up with the ever-changing healthcare industry. All of our products and services yield measurable results, increased productivity, reduced unbilled accounts, improved payment accuracy and provide optimized revenue integrity for hospitals and physicians.
Products
Visualizer™
Healthcare is traversing a period of significant change with the dawning of Accountable Care Organizations (ACOs), the declaration of Meaningful Use, and probably the most important of these agents of change is the transition from ICD-9 to ICD-10. To understand the importance of these changes, healthcare’s decision makers need to recognize the impact these changes are having on their organizations. To do this they must visualize and analyze their available data to produce actionable results that improve the organization’s overall performance.

Visualizer™ is an analytic platform that provides healthcare decision makers with an integrated view of financial, operational, and clinical data across multiple sources of data. Each Visualizer™ building block is designed to meet a specific analytic need.

Verifier™ (Inpatient and Outpatient)
Healthcare organizations need executable tactics that can be implemented up and down the revenue cycle, with both inpatients and outpatients. These steps taken must be clear and simple to really improve the patient experience. Creating a successful revenue integrity program will have the most immediate impact in that initiative. However, there is a significant challenge in today’s environment of complex regulations, changing payer requirements, and RAC, CERT, HIPAA along with ICD-10 pressures and increasing financial and workforce resource constraints.

Under CMS’ value-based purchasing rules, hospitals will be assessed on quality performance, with clinical measures weighted at 70% and patient experience measures weighted at 30%. Verifier™ Suite is the most comprehensive solution for healthcare organizations performing internal auditing that provides insight into both clinical quality and service quality. This proven technology has been stress tested by HRAA providing internal auditing services to our clients for over 10 years. Although, conducting regular audits and taking a high level view of the reimbursement landscape is required, it’s not until you roll up your sleeves and start digging into the claim details, that you will uncover hidden revenue integrity issues.

Services
Coding Services

The HRAA coding solution provides hospitals and physicians across the United States with an experienced team of backlog coders to assist facility coding departments or provide outsourcing services. Certified HRAA associates supply hospitals and physicians with medical coding and billing expertise, while reducing the risk of error and maximizing accuracy, efficiency and profitability. Medical coding is the process of taking information from a wide variety of patient medical records, charts and notes, and converting it into an alphanumeric data set. The data set then drives the payment for the services rendered when submitted to Medicare, Medicaid, commercial payers and other healthcare providers. Medical coders analyze the documentation maintained within medical records and assign codes that drive reimbursement. Additionally, the data set is utilized as a collection methodology for tracking diseases, quality of care and treatment.
Billing & Coding Audits
HRAA’s team motivates excellence and reimbursement proficiency through customized, hands-on, strategy-focused and in-depth approach to the issues facing hospitals today and preparing them for tomorrow. While increasing profits for healthcare professionals remains a moving target, it’s paramount to focus attention on compliant reimbursement dollars.

Education

We offer various training and educational opportunities to our clients, including Education Sessions, Coding Boot Camps, Workshops, and Webinars.
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Consulting

We have specialized in building reimbursement proficiency by focusing on the entire revenue cycle, not just coding, and by providing RAC oriented audits, education and consulting services. Because our approach is to focus on the client’s needs and develop the solution on an individual basis, our team possesses extensive experience in revenue cycle issues. We focus not merely on the revenue and codes, but on their operational uses. HRAA’s consulting services provide secure and effective solutions for complex regulatory challenges, internal inefficiencies and revenue cycle analysis.
ICD-10 Transition Services
The transition to ICD-10 codes is not just a coding conversion; it is a change that impacts virtually all areas of the revenue cycle. HRAA’s unique approach to this business transition is multidimensional, providing organizations with a smooth and sustainable transition. HRAA offers “turn-key ICD-10 services” to assist clients with all aspects of the transition, with great emphasis on streamlined comprehensive training while maintaining productivity.

HRAA's ICD-10 Transition Services Include ICDVisualizer™, Needs Assessment, ICD-9/ICD-10 Dual Audit, Education, Reserved Medical Coder Personnel, Auditing, Continuous Support.

Business Intelligence

HRAA offers Business Intelligence Services to help clients interpret data and make healthcare organizations more efficient and effective.

HRAA Business Intelligence team offers a number of solutions including: Implementation of Visualizer™ Suite products, Deployment of solution templates, Development of custom applications. HRAA solution template offers the flexibility to customize the solution to meet client's needs without having to start application development from scratch.

HRAA's implementation experience of templates include: Surgery Center Analytics, Revenue Cycle Management, Customer satisfaction surveys, Hospital Statistics, Quality measures.

Physician Services

Certified coders and auditors are fully trained and are required to maintain continuing education each year to uphold their certification. HRAA is proactive providing each coder and auditor with many opportunities for additional training to make certain we are always providing the highest quality standard you expect from HRAA. HRAA takes each encounter through a rigorous review in-line with the documentation guidelines used by CMS (Center for Medicare and Medicaid Services).

The education that follows an audit includes the basic fundamentals of appropriate documentation for the levels of service billed. Physician will be introduced to the specific issues noted within the documented service. Recommendations on how to improve upon the documentation will be discussed, including template usage, appropriate EHR revisions, form creation, and so forth.
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Marketing

We will utilize the following sales and marketing methods to reach our target markets:

Direct SalesIn additionWe sell direct to our management building sales nationwide, we plantargeted hospitals and physician groups with a focus on hiring additional sales people who will target direct institutional healthcare facilities accordingsmall hospital systems, independent community hospitals and medium to geographic area.large physician groups.

Local, Federal and State Industry Associations – We plan on actively developing relationships with the hundreds ofparticipate in several medical associations throughout the United States.association events and our subject matter experts are published and/or speak at their events.

Trade Shows and Conferences – We plan on highlighting our products and servicesexhibit at select trade shows and industry conferences across the United States, which provide access to key healthcare decision makersclients, prospects and client leads.aid our talent recruitment.

Internet Marketing & E-commerce Strategy – We plan to utilize web-based tools and Internet marketing methods to increase the brand name by search engine optimization, mining and partner links.

Public Relations and Branding – Our reputation has been well established in the industry as a result of the success of–We actively communicate our founder, Andrea Clark.  We planbrand and position on expandingmatters important to our presence in the public visionbusiness through press releases and in the healthcare industry by working hand in hand with a top public relations firm.our website.
 
Subsidiaries

Following the Merger, HRAA became our wholly-owned subsidiary.
 
Dream Reachers, LLC, a Florida limited liability company (“Dream Reachers”), owns an office utilized by the Company’s officesCompany for employees and training and is the borrower on a mortgage loan related to such offices.that office. Dream Reachers does not engage in the real estate rental business. Its offices areoffice is occupied by HRAAthe Company at no cost and HRAAthe Company pays the related mortgage’s principal and interest, taxes and maintenance. Dream Reachers was previously treated asis a VIE, but became a wholly ownedwholly-owned subsidiary in May 2011, and has been treated as such for accounting purposes inof the Company’s consolidated financial statements.Company.
Competition

Our competition includes companies such as Advance Computer Software Group PLC, Nexus AG, Mediware Info, SHL Telemedicine Ltd., Pro Medicus Ltd., Noemalife SpA, MedAssets, Medical Columbus AG, Clinical Computing PLC, and Medquist Inc.  However, while we exclusively dedicate our operations to providing coding and billing audits, consulting services, medical backlog coding and staffing, and ICD-10 educational and training services to hospitals and healthcare facilities, none of our competitors provide the full spectrum of these services, specifically backlog coding and staffing.

Regulatory Matters/Compliance

WeThe healthcare industry is highly regulated and is subject to changing political, legislative, regulatory and other influences. Existing and new federal and state laws and regulations affecting the healthcare industry could create unexpected liabilities for us, could cause us or our clients to incur additional costs and could restrict our or our client’s operations. Many healthcare laws are complex and their application to us, our clients or the specific services and relationships we have with our clients are not aware of any need for any government approval ofalways clear. In particular, many existing healthcare laws and regulations, when enacted, did not anticipate the comprehensive products and revenue cycle management solutions that we provide, and these laws and regulations may be applied to our principal products or services. Weand services in ways that we do not anticipate. Our failure to accurately anticipate any governmentalthe application of these laws and regulations, onor our other failure to comply, could create liability for us, result in adverse publicity and negatively affect our business. See Part I, Item 1A. “Risk Factors” for more information regarding the impact of government regulation on the Company.

Intellectual Property

APC AuditPro™ is our registered trademark. This Annual Report on Form 10-K contains trademarks and trade names of other organizations and corporations.
Research and Development
We have a patent For the calendar year ended December 31, 2013 and December 31, 2012, the Company spent $0 and $64,386, respectively, on research and development expenses. None of these costs were borne directly by customers. There was no cost associated with compliance of environmental laws. pendingCumulative software development costs previously capitalized were charged to operations as an impairment expense in an amount on our computer software and technology relating to hospital claims auditing system and methods. We filed for this patent on October 13, 2006.totaling $946,931 as of September 30, 2013.

Employees

As of February 28, 2013,April 8, 2014, we had one hundred and sixteen (116)109 employees, of these employees, 94 were full-time employees. None of these employees are represented by collective bargaining agreements and the Company considers it relations with its employees to be good.

Corporation Information

Our principal executive offices are located at 8551 West Sunrise Blvd., SuiteBoulevard, Unit 304, Plantation, FL 33322. Our telephone number is (954) 472-2340 and our fax number is (954) 370-0157. Our website is www.healthrevenue.com .www.healthrevenue.com.
 
 
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Other Information
 
News and information about Health Revenue Assurance Holdings, Inc.us and our wholly owned subsidiarieswholly-owned subsidiary is available on and/or may be accessed through our website, www.healthrevenue.com. In addition to news and other information about our company,us, we have provided access through this site to our filings with the Securities and Exchange Commission (“SEC”) as soon as reasonably practicable after we file or furnish them electronically. Information on our website does not constitute part of and is not incorporated by reference into this Annual Report on Form 10-K or any other report we file or furnish with the SEC. You may also read and copy any document that we file at the public reference facilities of the SEC in Washington, D.C. You may call the SEC at 1-800-SEC-0330 for further information on the public reference rooms. Our SEC filings are also available to the public from the SEC’s website at http://www.sec.gov.

RISK FACTORS

The following risks and the risks described elsewhere in this Annual Report on Form 10-K, including the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” could materially affect our business, prospects, financial condition, operating results and cash flows. If any these risks materialize, the trading price of our common stock could decline, and you may lose all or part of your investment.

Risks Related to Our Business

We believe that there is substantial doubt about our ability to continue as a going concern.
Our future success is dependent upon our ability to achieve profitable operations and generate cash from operating activities, and upon additional financing. Management believes they can raise the appropriate funds needed to support their business plan and develop an operating company which is cash flow positive. We have not been able to generate sufficient cash from operating activities to fund its ongoing operations. There is no guarantee that we will be able to generate enough revenue and/or raise capital to support our operations. These factors raise substantial doubt about our ability to continue as a going concern.

Key employees are essential to expanding our business.

Tim Lankes, our chief executive officer, Evan McKeown, our chief financial officer and chief administrative officer, Denise Williams, our senior vice president of revenue integrity services, and Todd Willis, our senior vice president of coding business unit are essential to our ability to continue to grow and expand our business. They have established relationships within the industry in which we operate. If they were to leave us, our growth strategy might be hindered, which could materially affect our business and limit our ability to increase revenue.

If we are unable to establish appropriate internal financial reporting controls and procedures, it could cause us to fail to meet our reporting obligations, result in the restatement of our financial statements, harm our operating results, subject us to regulatory scrutiny and sanction, cause investors to lose confidence in our reported financial information and have a negative effect on the market price for shares of our common stock.

Effective internal controls are necessary for us to provide reliable financial reports and to effectively prevent fraud. We currently do not maintain a system of internal control over financial reporting, which is defined as a process designed by, or under the supervision of, our principal executive officer and principal financial officer, or persons performing similar functions, and effected by our board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

As a public company, we have significant requirements for financial reporting and internal controls. We are required to implement, document and test internal control procedures in order to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, which requires annual management assessments of the effectiveness of our internal controls over financial reporting. The process of designing and implementing effective internal controls is a continuous effort that requires us to anticipate and react to changes in our business and the economic and regulatory environments and to expend significant resources to maintain a system of internal controls that is adequate to satisfy our reporting obligations as a public company.
We cannot assure you that we will, in the future, be able to successfully implement proper internal control over financial reporting. We cannot assure you that the measures we will take to implement in any area of financial reporting in need of internal controls will be successful or that we will implement and maintain adequate controls over our financial processes and reporting in the future as we continue our growth. If we are unable to establish appropriate internal financial reporting controls and procedures, it could cause us to fail to meet our reporting obligations, result in the restatement of our financial statements, harm our operating results, subject us to regulatory scrutiny and sanction, cause investors to lose confidence in our reported financial information and have a negative effect on the market price for shares of our common stock.

In order to improve our internal controls and procedures we began to take steps to address and improve these matters. As of the date of this Annual Report, we have hired an internal control consultant to assist in the design, implementation, and test of adequate controls. We have made pivotal progress to mitigate internal control weaknesses; however, we must still complete the process of design-specific control procedures and test their effectiveness, and maintaining sufficient personnel to implement these tasks before we can report that this weakness has been fully remediated.
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Lack of experience as officers of publicly-traded companies of our management team may hinder our ability to comply with Sarbanes-Oxley Act.

It may be time consuming, difficult and costly for us to develop and implement the internal controls and reporting procedures required by the Sarbanes-Oxley Act. We may need to hire additional financial reporting, internal controls and other finance staff or consultants in order to develop and implement appropriate internal controls and reporting procedures.
Our growth is dependent on the willingness of new customers to outsource their coding work to us.

We plan to grow, in part, by capitalizing on perceived market opportunities to provide our services to new customers. These new customers must be willing to outsource functions which may otherwise have been performed within their organizations. Many customers may prefer to remain with their current provider or keep their coding in-house rather than outsource such services to us. Also, as the maintenance of accurate medical records is a critical element of a healthcare provider’s ability to deliver quality care to its patients and to receive proper and timely reimbursement for the services it renders, potential customers may be reluctant to outsource or change providers of such an important function.
Our largest customers account for a substantial portion of our revenue and profits, and the loss of any of these customers could result in decreased revenue and profits.
Our 4 largest customers accounted for 60% of our revenue for 2013. Generally, we may lose a customer as a result of a merger or acquisition, contract expiration, the selection of another provider of revenue cycle services, business failure or bankruptcy, or our performance. Our staffing and outsourcing contracts typically require us to maintain specified performance levels with respect to the services that we deliver to our customer, with the result that if we fail to perform at the specified levels, we may be required to pay or credit the customer with amounts specified in the contract. In the event of significant failures to deliver the services at the specified levels, a number of these contracts provide that the customer has the right to terminate the agreement. In addition, some of these contracts provide the customer the right to terminate the contract at the customer’s convenience. The customer’s right to terminate for convenience typically requires the customer to pay us a fee. We may not retain long-term relationships or secure renewals of short-term relationships with our large customers in the future.
If we fail to comply with the various covenants contained in our bank financing documents, we may be in default thereunder, which could limit our ability to fund our operations.

As of December 31, 2013, we had borrowed approximately $859,000 under that certain term loan, factoring agreement and mortgage. If we default on any of the financial or operating covenants in any of our agreements evidencing such indebtedness and are unable to obtain an amendment or waiver, the lenders could cause all amounts outstanding under these agreements to be due and payable immediately and, if secured, proceed to foreclose on the collateral securing the indebtedness. Our assets or cash flow may not be sufficient to repay fully the borrowings under our different forms of indebtedness, either upon maturity or if accelerated upon an event of default. A default or potential acceleration could impact our ability to attract and retain customers and could negatively impact trade credit availability and terms, which could have a material adverse effect on our business, financial condition or results of operations.
Profitability of our contracts may be materially, adversely affected if we do not accurately estimate the costs of services and the timing of the completion of projects.

The services that we provide, and projects we undertake, pursuant to our contracts are sometimes complex. Our success in accurately estimating the costs of services and the timing of the completion of projects and other initiatives to be provided pursuant to our contracts is critical to our ability to price our contracts for long-term profitability. While these estimates reflect our best judgment regarding preexisting costs, efficiencies that we will be able to deliver, and resources that will be required for implementation and performance, any increased or unexpected costs, delays or failures to achieve anticipated cost reductions could materially, adversely affect the profitability of these contracts.
Our ability to perform on contracts on which we partner with third parties may be materially and adversely affected if these third parties fail to successfully or timely deliver their commitments.
Our engagements often require that our services incorporate or coordinate with the services, software or systems of other vendors and service providers. Our ability to deliver our commitments may depend on the delivery by these vendors and service providers of their commitments. If these third parties fail to deliver their commitments on time or at all, our ability to perform may be adversely affected, which could have a material adverse effect on our business, revenue, profitability or cash flow. In addition, in some cases, we may be responsible for the performance of other vendors or service providers delivering software, systems or other requirements for our services.
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Our contracts generally contain provisions that could allow customers to terminate the contracts and sometimes contain provisions that enable the customer to require changes in pricing, decreasing our revenue and profits and potentially damaging our business reputation.

Our contracts with customers generally permit termination in the event our performance is not consistent with service levels specified in those contracts. The ability of our customers to terminate contracts creates an uncertain revenue and profit stream. If customers are not satisfied with our level of performance, our reputation in the industry may suffer, which may also adversely affect our ability to market our services to other customers.
If we fail to compete successfully in the highly competitive markets in which we operate, our business, financial condition, and results of operations will be materially and adversely affected.
We operate in an extremely competitive market, and the resources required to meet our customers’ needs changes with market and regulatory changes. In all of our service lines, we frequently compete with companies that have greater financial resources; sales, and marketing capacity; and larger customer bases than we do. Because many of the factors on which we compete are outside of our control, we cannot be sure that we will be successful in the markets in which we compete. If we fail to compete successfully, our business, financial condition, and results of operations will be materially and adversely affected.

Increasingly complex regulatory environments may increase our costs.
Our customers are subject to complex and constantly changing regulatory environments. These regulatory environments change and in ways that cannot be predicted. For example, our customers in the hospital sector have been made subject to increasingly complex and pervasive privacy laws and regulations as well as changes to code sets used by our coders and consultants. These regulations may increase our potential liabilities if our services contribute to a failure by our customers to comply with the regulatory regime and may increase the cost to comply as regulatory requirements increase or change.
If we are unable to collect our receivables, our results of operations and cash flows could be adversely affected.
Our business depends on our ability to successfully obtain payment from our clients of the amounts they owe us for work performed. We evaluate the financial condition of our clients and usually bill and collect on relatively short cycles. We maintain allowances against receivables, but actual losses on client balances could differ from those that we currently anticipate and as a result we might need to adjust our allowances. There is no guarantee that we will accurately assess the creditworthiness of our clients. In addition, timely collection of client balances depends on our ability to complete our contractual commitments and bill and collect our contracted revenues. If we are unable to meet our contractual requirements, we might experience delays in collection of and/or be unable to collect our client balances, and if this occurs, our results of operations and cash flows could be adversely affected.
Technology innovations in the markets that we serve may create alternatives to our products and result in reduced sales.

Technology innovations to which our current and potential customers might have access could reduce or eliminate their need for our services. A new or other disruptive technology that reduces or eliminates the use of one or more of our services could negatively impact the need for our services. Our failure to develop, introduce or enhance our services able to compete with new technologies in a timely manner could have an adverse effect on our business, results of operation and financial condition.
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Our growth objectives are largely dependent on the timing and market acceptance of our new service offerings, including our ability to continually enhance our service offerings and to bring those services to market.

Our ability to continually enhance our service offerings and bring those services to market may be adversely affected by difficulties or delays in service implementation, such as the inability to identify viable new services, or gain market acceptance of new services. There are no guarantees that new services will prove to be commercially successful.

The Department of Health and Human Services has announced a delay in initiating the implementation of the ICD-10 system.

In January 2009, the United States Department of Health and Human Services (“HHS”) published a final rule which mandated a change in medical coding in United States health care settings from the current system, International Classification of Diseases, 9th Edition, Clinical Modification (“ICD-9-CM”), to the International Classification of Diseases, 10th Edition, Clinical Modification/Procedure Coding System (“ICD-10-CM/PCS”). Compliance with this ruling was to be achieved by October 1, 2013. The new, mandated version expands the number of codes from 24,000 to 155,000, making it more precise and descriptive and more accurately describing the diagnoses and inpatient procedures of care delivered. The transition to ICD-10-CM/PCS requires significant business and systems changes throughout the health care industry and impacts both business and clinical processes.

On April 9, 2012, as published in the Federal Register, citing concerns about the ability of provider groups to meet the looming compliance deadline to adopt ICD-10-CM/PCS, HHS announced a proposed rule, which would delay the implementation date to October 1, 2014. Interested parties had the ability to comment during a period ending 30 days after the date of the announcement. On August 27, 2012 HHS Secretary Kathleen Sebelius announced the release of a rule that made final a one-year proposed delay—from October 1, 2013 to October 1, 2014 — in the compliance date for the industry's transition to ICD-10 codes.  On April 1, 2014, the President signed into law legislation delaying the implementation date of ICD-10-CM/PCS until at least October 1, 2015.
If we are not able to offer new and valuable services, we may not remain competitive and our revenue and results of operations may suffer.
Our success depends on providing services that healthcare providers use to improve financial performance. Our competitors are constantly developing products and services that may become more efficient or appealing to our clients. Our services may become obsolete in light of rapidly evolving industry standards, technology and client needs, including changing regulations and provider reimbursement policies, such as the transition from fee-for-service reimbursement models to value-based payment, bundled payment and episodic care models. Additionally, some healthcare information technology providers have begun to incorporate enhanced revenue cycle management analytical tools and services into their core product and service offerings used by healthcare providers. These developments may adversely impact the demand for our services. We must invest appropriately proportional to our revenue in order to enhance our existing services, maintain or improve our service capability, competence and breadth; and introduce new high-quality services that clients and potential clients will want.
We may experience significant delays in generating, or an inability to generate, revenues if potential clients take a long time to evaluate our products and services.
Our strategy is to market our strategic outsource services directly to small and medium size healthcare providers, such as small health systems and acute care hospitals; and to increase the breadth of our services utilized by existing clients. The evaluation process is often lengthy and involves significant business risk and business case evaluation and commitment of personnel by these organizations. The use of our services may also be delayed due to an inability or reluctance to change or modify existing procedures or outsource existing functions done internally. Additionally, healthcare providers’ resources may be focused on other mission critical initiatives which could delay their evaluation of our services. If we are unable to sell additional services to existing clients, or enter into and maintain favorable relationships with other similar size healthcare providers, our revenue could grow at a slower rate or even decrease.
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Unsuccessful implementation of our products and services with our clients may harm our future financial success.
Some of our new-client engagements are complex and require lengthy and significant work to implement our services. Each client’s situation may be different, and unanticipated difficulties and delays may arise as a result of failure by us or by the client to meet respective implementation responsibilities. If the client implementation process is not executed successfully or if execution is delayed, our relationships with some of our clients, and our results of operations may be adversely impacted. In addition, cancellation of any implementation of our services after it has begun may involve the loss to us of time, effort and resources invested in the cancelled implementation as well as lost opportunity for acquiring other clients over that same period of time. These factors may contribute to substantial fluctuations in our quarterly operating results.
If our services fail to provide accurate information, or if any other element of our services is associated with incorrect, inaccurate or faulty coding, billing, or claims submissions to Medicare or any other third-party payor, we could be liable to clients or the government which could adversely affect our business.
Our services and content were developed based on the laws, regulations and third-party payor rules in existence at the time such content was developed. If we interpret those laws, regulations or rules incorrectly; the laws, regulations or rules materially change at any point after the content was developed; we fail to provide up-to-date, accurate information; or our services are otherwise associated with incorrect, inaccurate or faulty coding, billing or claims submissions, then clients could assert claims against us or the government or qui tam relators on behalf of the government could assert claims against us under the Federal False Claims Act or similar state laws. The assertion of such claims and ensuing litigation, regardless of its outcome, could result in substantial costs to us, divert management’s attention from operations, damage our reputation and decrease market acceptance of our services. We attempt to limit by contract our liability to clients for damages. We cannot, however, limit liability the government could seek to impose on us under the False Claims Act. Further, the allocations of responsibility and limitations of liability set forth in our contracts may not be enforceable or otherwise protect us from liability for damages.
If we are unable to establish and maintain healthcare strategic alliances, we may be unable to grow our current base business.
Our business strategy includes entering into strategic alliances and affiliations with leading healthcare service and information technology providers. We work closely with our strategic partners to either expand our penetration in certain areas of the revenue cycle operations for hospitals and physician groups, or expand our market capabilities. We may not achieve our objectives through these alliances. Many of these companies have multiple relationships and they may not regard us as significant to their business. These companies may pursue relationships with our competitors or develop or acquire products and services that compete with our products and services. In addition, in many cases, these companies may terminate their relationships with us with little or no notice. If existing alliances are terminated or we are unable to enter into alliances with leading healthcare service and information technology providers, we may be unable to maintain or increase our market presence.
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If we are alleged to have infringed on the rights of others, we could incur unanticipated costs and be prevented from providing our products and services.
We could be subject to intellectual property infringement claims as the number of our competitors grows and our applications’ content overlaps with competitor products. While we do not believe that we have infringed or are infringing on any proprietary rights of third parties, we cannot assure you that infringement claims will not be asserted against us or that those claims will be unsuccessful. Any intellectual property rights claim against us or our clients, with or without merit, could be expensive to litigate, cause us to incur substantial costs and divert management resources and attention in defending the claim. Furthermore, a party making a claim against us could secure a judgment awarding substantial damages, as well as injunctive or other equitable relief that could effectively block our ability to provide products or services. In addition, we cannot assure you that licenses for any intellectual property of third parties that might be required for our products or services will be available on commercially reasonable terms, or at all. As a result, we may also be required to develop alternative non-infringing technology, which could require significant effort and expense.
In addition, a number of our contracts with our clients contain indemnity provisions whereby we indemnify them against certain losses that may arise from third-party claims that are brought in connection with the use of our services.
Our exposure to risks associated with the use of intellectual property may be increased as a result of acquisitions, as we have limited visibility into the development process with respect to such technology or the care taken to safeguard against infringement risks. In addition, third parties may make infringement and similar or related claims after we have acquired technology that had not been asserted prior to our acquisition.
Our sources of data might restrict our use of or refuse to license data, which could adversely impact our ability to provide certain products or services.
Some of the data that we may use from time to time  may either be purchased or licensed from third parties or may be obtained from our clients for specific client engagements. We may also obtain a portion of the data that we use from public records. We believe that we have all rights necessary to use the data that is incorporated into our training programs and our services. However, in the future, data providers could withdraw their data from us if there is a competitive reason to do so; if legislation is passed restricting the use of the data; or if judicial interpretations are issued restricting use of the data that we currently use in our training programs and services. Further, we cannot assure you that our licenses for information will allow us to use that information for all potential or contemplated uses. If a substantial number of data providers were to withdraw their data, our ability to provide training and services to our clients could be materially adversely impacted.

Risks Related to Regulatory Matters/Compliance

The healthcare industry is highly regulated. Any material changes in the political, economic or regulatory healthcare environment that affect the purchasing practices and operations of healthcare organizations, or that lead to consolidation in the healthcare industry, could require us to modify our services or reduce the funds available to providers to purchase our products and services.

Our business, financial condition and results of operations depend upon conditions affecting the healthcare industry generally and hospitals and health systems particularly. Our ability to grow will depend upon the economic environment of the healthcare industry generally as well as our ability to increase the number of programs and services that we sell to our clients. The healthcare industry is highly regulated and is subject to changing political, economic and regulatory influences. Factors such as changes in reimbursement policies for healthcare expenses; consolidation in the healthcare industry; regulation; litigation; and general economic conditions affect the purchasing practices, operations and the financial health of healthcare organizations.
10

In March 2010, President Obama signed into law the Patient Protection and Affordable Care Act, amended by the Health Care and Education and Reconciliation Act of 2010 (collectively, the “Affordable Care Act”). The Affordable Care Act is a sweeping measure designed to expand access to affordable health insurance, control health care spending, and improve health care quality. The law includes provisions to tie Medicare provider reimbursement to health care quality and incentives; mandatory compliance programs; enhanced transparency disclosure requirements; increased funding and initiatives to address fraud and abuse; and incentives to state Medicaid programs to promote community-based care as an alternative to institutional long-term care services. In addition, the law provides for the establishment of a national voluntary pilot program to bundle Medicare payments for hospital and post-acute services, which could lead to changes in the delivery of health care services. Likewise, many states have adopted or are considering changes in health care policies in part due to state budgetary shortfalls. While many of the provisions of the Affordable Care Act have begun to be implemented, we do not know what long-term effect the federal Affordable Care Act or other future changes to federal or state laws may have on our business.

The Budget Control Act of 2011, as amended by the American Taxpayer Relief Act of 2012 and the Bipartisan Budget Act of 2013, established a budget process known as sequestration that imposes across-the-board federal spending cuts (with certain exceptions) to meet budget targets. Under this process, a two percent reduction to Medicare provider and plan payments has been in effect since April 1, 2013, and this reduction will continue through 2023 unless additional Congressional action is taken to achieve alternative budget savings or otherwise modify the terms of sequestration. There can be no assurances that reimbursement reductions under sequestration or alternative federal or state budgetary actions will not have an adverse impact on our clients and in turn our business.
If our clients who operate as not-for profit entities lose their tax-exempt status, those clients would suffer significant adverse tax consequences which, in turn, could adversely impact their ability to purchase products or services from us.

State tax authorities have challenged the tax-exempt status of hospitals and other healthcare facilities claiming such status on the basis that they are operating as charitable and/or religious organizations. The outcome of these cases has been mixed with some facilities retaining their tax-exempt status while others have been denied the ability to continue operating as not-for profit, tax-exempt entities under state law. In addition, many states have removed sales tax exemptions previously available to not-for-profit entities, and both the internal revenue service (“IRS”) and the United States Congress are investigating the practices of not-for profit hospitals. The Affordable Care Act added new requirements for hospitals operating as charitable organizations, which the IRS is in the process of implementing through regulations. Those facilities denied tax exemptions could be subject to the imposition of tax penalties and assessments which could have a material adverse impact on their cash flow, financial strength and possibly ongoing viability. If the tax exempt status of any of our clients is revoked or compromised by new legislation, regulation, or interpretation of existing legislation or regulation, that client’s financial health could be adversely affected, which could adversely impact our sales and revenue.
If we fail to comply with federal and state laws governing submission of false or fraudulent claims to government healthcare programs and financial relationships among healthcare providers, we may be subject to civil and criminal penalties or loss of eligibility to participate in government healthcare programs.

We are subject to federal and state laws and regulations designed to protect patients, governmental healthcare programs, and private health plans from fraudulent and abusive activities. These laws include anti-kickback restrictions and laws prohibiting the submission of false or fraudulent claims. These laws are complex and their application to our specific products, services and relationships may not be clear and may be applied to our business in ways that we do not anticipate. Federal and state regulatory and law enforcement authorities have recently increased enforcement activities with respect to Medicare and Medicaid fraud and abuse regulations and other reimbursement laws and rules. From time to time participants in the healthcare industry have received inquiries or subpoenas to produce documents in connection with such activities. We could be required to expend significant time and resources to comply with these requests, and the attention of our management team could be diverted to these efforts. Furthermore, if we are found to be in violation of any federal or state fraud and abuse laws, we could be subject to civil and criminal penalties, and we could be excluded from participating in federal and state healthcare programs such as Medicare and Medicaid. The occurrence of any of these events could significantly harm our business and financial condition.
11

Provisions in Title XI of the Social Security Act, commonly referred to as the federal Anti-Kickback Statute, prohibit the knowing and willful offer, payment, solicitation or receipt of remuneration, directly or indirectly, in return for the referral of patients or arranging for the referral of patients, or in return for the recommendation, arrangement, purchase, lease or order of items or services that are covered, in whole or in part, by a federal healthcare program such as Medicare or Medicaid. The definition of “remuneration” has been broadly interpreted to include anything of value such as gifts, discounts, rebates, waiver of payments or providing anything at less than its fair market value. Many states have adopted similar prohibitions against kickbacks and other practices that are intended to induce referrals which are applicable to all patients regardless of whether the patient is covered under a governmental health program or private health plan. We attempt to scrutinize our business relationships and activities to comply with the federal anti-kickback statute and similar laws; and we attempt to structure our arrangements in a manner that is consistent with the requirements of applicable safe harbors to these laws. We cannot assure you, however, that our arrangements will be protected by such safe harbors or that such increased enforcement activities will not directly or indirectly have an adverse effect on our business financial condition or results of operations. Any determination by a state or federal agency that any of our activities or those of our vendors or clients violate any of these laws could subject us to civil or criminal penalties; could require us to change or terminate some portions of or operations or business, or could disqualify us from providing services to healthcare providers doing business with government programs; and, thus could have an adverse effect on our business.

Our business, particularly our provision of contract billing and coding services, is also subject to numerous federal and state laws that forbid the submission or “causing the submission” of false or fraudulent information or the failure to disclose information in connection with the submission and payment of claims for reimbursement to Medicare, Medicaid, federal healthcare programs or private health plans. These laws and regulations may change rapidly, and it is frequently unclear how they apply to our business. Errors created by our products or services that relate to entry, formatting, preparation or transmission of claim or cost report information may be determined or alleged to be in violation of these laws and regulations. Any failure of our products or services to comply with these laws and regulations could result in substantial civil or criminal liability; could adversely affect demand for our services; could invalidate all or portions of some of our client contracts; could require us to change or terminate some portions of our business; could require us to refund portions of our services fees; could cause us to be disqualified from serving clients doing business with government payors; and could have an adverse effect on our business.
Federal and state privacy and security laws may increase the costs of operation and expose us to civil and criminal sanctions.

We must comply with extensive federal and state requirements regarding the use, disclosure, retention and security of patient healthcare information. The Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, as amended by the regulations promulgated pursuant to the HITECH Act, which we refer to collectively as HIPAA, contain substantial restrictions and requirements with respect to the use and disclosure of individuals’ protected health information. These restrictions and requirements are set forth in the HIPAA Privacy, Security and Breach Notification Rules. The HIPAA Privacy Rule prohibits a covered entity from using or disclosing an individual’s protected health information unless the use or disclosure is subject to the terms of a business associate agreement; is authorized by the individual; or is specifically required or permitted under the Privacy Rule. The Privacy Rule imposes a complex set of requirements on covered entities for complying with this basic standard. Under the HIPAA Security Rule, covered entities must establish administrative, physical and technical safeguards to protect the confidentiality, integrity and availability of electronic protected health information created, received, maintained or transmitted by them or by others on their behalf. The Breach Notification Rule requires covered entities to report breaches of unsecured protected health information to affected individuals, the Secretary of HHS, and, in some circumstances, the media.
12


Our healthcare provider clients that engage in HIPAA-defined standard electronic transactions, and our own business operations as a healthcare clearinghouse, are directly subject to the HIPAA Privacy, Security and Breach Notification Rules governing “covered entities.” Additionally, because some of our clients are covered entities who disclose protected health information to us so that we may use that information to provide certain consulting or other services to those clients, we are a “business associate” of those clients. In these cases, in order to provide clients with services that involve the use or disclosure of protected health information, the HIPAA Privacy and Security Rules require us to enter into business associate agreements with our clients. Such agreements must, among other things, provide adequate written assurances:
Item 1A.Risk Factors·as to how we will use and disclose the protected health information;
·that we will implement reasonable administrative, physical and technical safeguards to protect such information from misuse;
·that we will enter into agreements with our subcontractors that create, receive, maintain or transmit the information on our behalf that impose the same restrictions and conditions that apply to us with respect to such information;
·that we will report breaches of unsecured protected health information, security incidents and other inappropriate uses or disclosures of the information; and
·that we will assist the covered entity with certain of its duties under the Privacy Rule.
 
NotOn January 25, 2013, the Office for Civil Rights of HHS published a major final rule modifying the HIPAA Privacy, Security, Breach Notification and Enforcement Rules, including revisions and changes made pursuant to the HITECH Act. Among other things, this rule expanded the security and certain privacy requirements for business associates that create, receive, maintain or transmit protected health information for or on behalf of covered entities, increased penalties for noncompliance, and strengthened requirements for reporting of breaches of unsecured protected health information. The rule also made business associates and their subcontractors directly liable for civil monetary penalties for impermissible uses and disclosures of protected health information. The rule went into effect March 23, 2013, and as a covered entity and business associate we were, with limited exceptions, required to comply with the applicable requirements of this final rule by September 23, 2013.

Any failure or perceived failure of our products or services to meet HIPAA standards and related regulatory requirements could expose us to certain notification, penalty and/or enforcement risks and could adversely affect demand for smallerour products and services, and force us to expend significant capital, research and development and other resources to modify our products or services to address the privacy and security requirements of our clients and HIPAA.

In addition to our obligations under HIPAA, most states have enacted patient confidentiality laws that protect against the disclosure of confidential medical information, and many states have adopted or are considering adopting further legislation in this area, including privacy safeguards, security standards, and data security breach notification requirements. These state laws, if more stringent than HIPAA requirements, are not preempted by the federal requirements, and we are required to comply with them as well.
We are unable to predict what changes to HIPAA or other federal or state laws or regulations might be made in the future or how those changes could affect our business or the associated costs of compliance. For example, the federal Office of the National Coordinator for Health Information Technology (“ONCHIT”), created in 2004, through an Executive Order, and legislatively mandated in the Health Information Technology for Economic and Clinical Health Act (HITECH Act) of 2009, is coordinating the development of national standards for creating an interoperable health information technology infrastructure based on the widespread adoption of EHRs in the healthcare sector. Several organizations, selected as ONCHIT-Authorized Testing and Certification Bodies for EHR certification, test and certify that EHR products are compliant with the standards, implementation specifications, and certification criteria adopted by the U.S. Department of Health and Human Services. Certified EHR technologies are eligible to be used for the CMS EHR Incentive Programs. Eligible providers may use EHR technology that is certified to 2011 edition certification criteria, 2014 edition certification criteria, or a combination of 2011 and 2014 edition certification criteria. We are yet unable to predict what, if any, impact the development and ongoing refinement of such standards and related ONCHIT activities will have on our products, services or compliance costs.
Failure by us to comply with any of the federal and state standards regarding patient privacy, identity theft prevention and detection, and data security may subject us to penalties, including civil monetary penalties and in some circumstances, criminal penalties. In addition, such failure may injure our reputation and adversely affect our ability to retain clients and attract new clients.

HIPAA and its implementing regulations also mandate format, data content and provider identifier standards that must be used in certain electronic transactions, such as claims, payment advice and eligibility inquiries. Although our systems are fully capable of transmitting transactions that comply with these requirements, some payers and healthcare clearinghouses with which we conduct business may interpret HIPAA transaction requirements differently than we do or may require us to use legacy formats or include legacy identifiers as they make the transition to full compliance. In cases where payers or healthcare clearinghouses require conformity with their interpretations or require us to accommodate legacy transactions or identifiers as a condition of successful transactions, we attempt to comply with their requirements, but may be subject to enforcement actions as a result.
13

Risks Related to Our Securities

The market price of our common stock may be volatile.

The market price of our common stock has been and will likely continue to be highly volatile, as is the stock market in general, and the market for OTC Bulletin Board quoted stocks in particular. Some of the factors that may materially affect the market price of our common stock are beyond our control, such as changes in financial estimates by industry and securities analysts, conditions or trends in the industry in which we operate or sales of our common stock. These factors may materially adversely affect the market price of our common stock, regardless of our performance. In addition, the public stock markets have experienced extreme price and trading volume volatility. This volatility has significantly affected the market prices of securities of many companies for reasons frequently unrelated to the operating performance of the specific companies. These broad market fluctuations may adversely affect the market price of our common stock.

Because we were engaged in a reverse merger, it may not be able to attract the attention of major brokerage firms.

Additional risks may exist since we were engaged in a “reverse merger.” Securities analysts of brokerage firms may not provide coverage of the Company since there is little incentive to brokerage firms to recommend the purchase of the common stock. No assurance can be given that brokerage firms will want to conduct any secondary offerings on behalf of the Company in the future.
Our common stock will be considered a “penny stock” which may be subject to restrictions on marketability, so you may not be able to sell your shares.

If our common stock becomes tradable in the secondary market, we will be subject to the penny stock rules adopted by the SEC that require brokers to provide extensive disclosure to their customers prior to executing trades in penny stocks. These disclosure requirements may cause a reduction in the trading activity of our common stock, which in all likelihood would make it difficult for our stockholders to sell their securities.

Penny stocks generally are equity securities with a price of less than $5.00 (other than securities registered on certain national securities exchanges or quoted on the NASDAQ system). Penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document that provides information about penny stocks and the risks in the penny stock market. The broker-dealer also must provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker-dealer and its salesperson in the transaction, and monthly account statements showing the market value of each penny stock held in the customer’s account. The broker-dealer must also make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written agreement to the transaction. These requirements may have the effect of reducing the level of trading activity, if any, in the secondary market for a security that becomes subject to the penny stock rules. The additional burdens imposed upon broker-dealers by such requirements may discourage broker-dealers from effecting transactions in our securities, which could severely limit the market price and liquidity of our securities. These requirements may restrict the ability of broker-dealers to sell our common stock and may affect your ability to resell our common stock.
14

The market for penny stocks has experienced numerous frauds and abuses which could adversely impact investors in our stock.

OTCBB securities are frequent targets of fraud or market manipulation, both because of their generally low prices and because OTCBB reporting requirements are less stringent than those of the listed stock exchanges.

Patterns of fraud and abuse include:

Control of the market for the security by one or a few broker-dealers that are often related to the promoter or issuer;
Manipulation of prices through prearranged matching of purchases and sales and false and misleading press releases;
“Boiler room” practices involving high pressure sales tactics and unrealistic price projections by inexperienced sales persons;
Excessive and undisclosed bid-ask differentials and markups by selling broker-dealers; and
Wholesale dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the inevitable collapse of those prices with consequent investor losses.

Our management is aware of the abuses that have occurred historically in the penny stock market.

We have not paid dividends in the past and do not expect to pay dividends in the future, and any return on investment may be limited to the value of our stock.

We have never paid any cash dividends on our common stock and do not anticipate paying any cash dividends on our common stock in the foreseeable future and any return on investment may be limited to the value of our common stock. We plan to retain any future earning to finance growth.

We are an “Emerging Growth Company,” and any decision on our part to comply only with curtained reduced disclosure requirements applicable to “Emerging Growth Company” could make our common stock less attractive to investors.

We are an “emerging growth company,” as defined in the JOBS Act, and, for as long as we continue to be an “emerging growth company,” we may choose to take advantage of exemptions from various reporting requirements applicable to other public companies but not to “emerging growth companies,” including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of 2002, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and stockholder approval of any golden parachute payments not previously approved. We could be an “emerging growth company” for up to five years, or until the earliest of (i) the last day of the first fiscal year in which our annual gross revenues exceed $1 billion, (ii) the date that we become a “large accelerated filer” as defined in Rule 12b-2 under the Exchange Act, which would occur if the market value of our common stock that is held by non-affiliates exceeds $700 million as of the last business day of our most recently completed second fiscal quarter, or (iii) the date on which we have issued more than $1 billion in non-convertible debt during the preceding three year period.
In addition, Section 107 of the JOBS Act also provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an “emerging growth company” can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. We have elected to opt in to the extended transition period for complying with the revised accounting standards.

Because we have elected to defer compliance with new or revised accounting standards, our financial statement disclosure may not be comparable to similar companies.

We have elected to use the extended transition period for complying with new or revised accounting standards under Section 102(b)(1) of the JOBS Act. This allows us to delay the adoption of new or revised accounting standards that have different effective dates for public and private companies until those standards apply to private companies. As a result of our election, our consolidated financial statements may not be comparable to companies that comply with public company effective dates.
15


Our status as an “Emerging Growth Company” under the JOBS Act of 2012 may make it more difficult to raise capital as and when we need it.

Because of the exemptions from various reporting requirements provided to us as an “emerging growth company” and because we will have an extended transition period for complying with new or revised financial accounting standards, we may be less attractive to investors and it may be difficult for us to raise additional capital as and when we need it. Investors may be unable to compare our business with other companies in our industry if they believe that our financial accounting is not as transparent as other companies in our industry. If we are unable to raise additional capital as and when we need it, our financial condition and results of operations may be materially and adversely affected.
Item 1B.Unresolved Staff Comments
 
None.

Item 2.Properties
 
The Company’s corporate headquarters is located at 8551 West Sunrise Boulevard, Unit 304, Plantation, Florida 33322, and is owned by the Company's subsidiary, Dream Reachers. There is a mortgage on the property in Plantation, Florida. the original principal amount of $192,500.
The Company also currently leases 3,293 square feet of office space located at 8551 W.West Sunrise Boulevard, Unit 305, Plantation, Florida 33322. The33322, pursuant to a commercial lease is for a term of one-year beginning onagreement dated September 1, 2012 and ending August 31, 2013. We have an option to renew the lease at the end of the one-year term. Our lease payments are a total of $60,097 for the entire term (or, $5,008 per month).
Dream Reachers, LLC, also owns2011. This property located at 8551 W. Sunrise Boulevard, Unit 304, Plantation, Florida 33322. This condominium is located adjacent to ourthe Company's corporate headquarters and we use itis used by the Company for employees and training. ThereThe lease term is one year with five successive one-year renewal options. The Company is required to enter into a new lease with the landlord for each renewal term. On September 1, 2013, the lease was an original mortgage on the property in the amountrenewed for one year with a fixed payment of $192,500.approximately $5,800 per month.

Item 3.Legal Proceedings
 
AsFrom time to time, we become involved in legal proceedings arising in the ordinary course of December 31, 2012, we know of no material, active, pending or threatened proceeding against us, or our subsidiaries, norbusiness. We are wenot presently involved as a plaintiff in any pending legal proceedings, the outcome of which, if determined adversely to us, would have a material proceedingadverse effect on our business, operating results or pending litigation.financial condition.

Item 4.Mine Safety Disclosures
 
Not applicable.
 
 
816

 
 
PART II
 
Item 5.Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Price Range of Common Stock

Our common stock ishas been quoted on the OTCBBOTC Bulletin Board since July 2012 under the symbol “HRAA.” The OTCBB is a quotation service that displays real-time quotes, last-sale prices, and volume information in over-the-counter equity securities. An OTCBB equity security generally is any equity that is not listed or traded on a national securities exchange.“HRAA”. On April 11, 2014, the last reported bid price of our common stock was $0.15 per share. The following table shows, for the periods indicated,presents the high and low bid prices per share ofsales price for our common stock as reported byfor the OTCBB quotation service. These bid prices represent prices quoted by broker-dealers on the OTCBB quotation service. The quotations reflect inter-dealer prices, without retail mark-up, mark-down or commissions, and may not represent actual transactions.periods indicated:
 
 Fiscal 2014 
 High Low 
     
First Quarter (January 1 - March 31) $0.29 $0.18 
Second Quarter (April 1 through April 11) $0.20 $0.15 
   
 Fiscal 2012  Fiscal 2013 
 High Low  High Low 
          
First Quarter (January 1 - March 31) $-  $-  $0.52 $0.25 
Second Quarter (April 1 - June 30) $-  $-  $0.62 $0.25 
Third Quarter (July 1 - September 30)  $0.29 $0.29  $0.52 $0.20 
Fourth Quarter (October 1 - December 31) $0.35  $0.10  $0.30 $0.11 
 
  Fiscal 2012 
  High  Low 
       
Third Quarter (July 12 - September 30) $0.40  $0.15 
Fourth Quarter (October 1 - December 31) $0.35  $0.10 
Shareholders
Stockholders
 
The approximate number of holders of record of our common stock as of December 31, 2012April 10, 2014 was 75400 including those brokerage firms and/or clearing houses holding shares of common stock for their clientele (with each such brokerage house and/or clearing house being considered as one holder). As of December 31, 2012,April 10, 2014, we had 39,054,86754,752,294 shares of common stock outstanding.

Dividends
 
We have never declared or paid dividends on our common stock. We do not intend to declare dividends in the foreseeable future because we anticipate that we will reinvest any future earnings into the development and growth of our business. Any decision as to the future payment of dividends will depend on our results of operations and financial position and such other factors, as our Boardboard of Directorsdirectors in its discretion deems relevant.

Equity Compensation Plan Information

See Part III, Item 12, under the heading, “Securities Authorized for Issuance Under Equity Compensation Plans” for information on compensation plans under which our equity securities are authorized for issuance.

Item 6. Selected Financial Data
 
Not required for smaller reporting companies.
 
 
917

 
 
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion and analysis of the results of operations and financial condition of Health Revenue Assurance Holdings, Inc.the Company for the fiscal years ended December 31, 20122013 and 2011,2012 should be read in conjunction with the Selected Consolidated Financial Data, Health Revenue Assurance Holdings’Company’s financial statements, and the notes to those financial statements that are included elsewhere in this Annual Report. Our discussion includes forward-looking statements based upon current expectations

Overview

The Company is a provider of revenue cycle services to a broad range of healthcare providers. We offer our customers integrated solutions designed around their specific business needs, including revenue cycle data analysis, contract and outsourced codings, billing, coding and compliance audits, coding education, coding consulting, physician coding services and ICD-10 education and transition services. With this approach, our customers benefit from integrated service offerings that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements aswe believe enhances their revenue integrity. As a result, of a number of factors, including those set forth under the Cautionary Notice Regarding Forward-Looking Statementswe believe we help our customers achieve their business objectives and Business sections in this Annual Report. We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions to identify forward-looking statements.
Overviewpatient care objectives.

On February 10, 2012, wethe Company entered into anthe Merger Agreement with Acquisition Sub and Plan of Merger and Reorganization with Health Revenue Acquisition Corp., a Maryland corporation and our wholly-owned subsidiary (“Acquisition Sub”), and Health Revenue Assurance Associates, Inc., a Maryland corporation (“HRAA”),HRAA, pursuant to which Acquisition Sub was merged with and into HRAA, and HRAA, as the surviving corporation, became oura wholly-owned subsidiary (the “Merger”).of the Company. Before the entry into the Merger Agreement, no material relationship existed between the Company and the Acquisition Sub or HRAA.
 
HRAA improvesPrior to the healthcare delivery experience for doctors, nursesclosing of the Merger, the Company transferred all of its operating assets and patients while assuringliabilities to the existence of healthcare organizations.  Since 2001, we have been providing Revenue Integrity programs for healthcare organizations across the countrySplit-Off Subsidiary, and are committed to providing the most intuitive and effective solutions in the industry. HRAA’s products and services include business intelligence technology solutions, contract coding, billing, coding and compliance audits, education, revenue cycle consulting, physician services and ICD-10 transition services.  Our collaborative approach provides the right solutions for our clients’ needscontemporaneously with the highest regard for ethical standardsclosing of the Merger, the Company sold all of the outstanding capital stock of the Split-Off Subsidiary to the Split-Off Buyer. In connection with the sale, an aggregate of 3,500,000 shares of the Company’s common stock held by the Split-Off Buyer were surrendered and responsibility.cancelled without further consideration.
 
Pursuant to the terms and conditions of the Merger Agreement, and upon the consummation of the Merger:
Each share of HRAA’s common stock issued and outstanding immediately prior to the closing of the Merger was converted into the right to receive 1,271.111 shares of the Company’s common stock. An aggregate of 1,271,111 shares of the Company’s common stock were issued to the holders of HRAA’s common stock. Immediately prior to the Merger, HRAA had no outstanding securities other than shares of its common stock.
Anna Vechera resigned as the Company’s sole officer and director, and simultaneously with the Merger, a new board of directors and new officers were appointed. The Company’s new board of directors consisted of Robert Rubinowitz, Andrea Clark and Keith Siddel, previously the directors of HRAA. In addition, immediately following the Merger, Andrea Clark was appointed as the Company’s President and Chief Executive Officer, Robert Rubinowitz was appointed as the Company’s Chief Operating Officer, Secretary and Treasurer and Keith Siddel was appointed as the Company’s Chief Marketing Officer. Andrea Clark, Robert Rubinowitz and Keith Siddel no longer hold these positions.

On April 13, 2012, the Board unanimously approved a change in the Company’sCompany changed its name from Anvex International, Inc. to Health Revenue Assurance Holdings, Inc. (“HRAH”)

On April 13, 2012, the board of directors authorized the Stock Split. The shares resulting from the Stock Split were issued on April 26, 2012. All share and per share amounts for all periods presented have been retroactively adjusted to be consistent with our current business followingreflect the Merger.
Stock Split.
 
We are subject to risks common to service providers and consulting companies, including competition and the ability to recruit, train, and put in place a sufficient quantity of proficient consultants and medical coders familiar with the requirements of IDC-10-CM/PCS, the uncertainty of future regulatory approvals and laws, the need for future capital and the retention of key employees. We cannot provide assurance that we will generate revenues or achieve and sustain profitability in the future.
18


Recent Developments

Certain significant items or events must be considered to better understand differences in our results of operations from period to period. We believe that the following items have had a material impact on our results of operations for the periods discussed below or may have a material impact on our results of operations in future periods.

ICD-10-CM/PCSICD-10 Transition

In the short term, the main focus of our business will be with respect to the ICD-10 coding transition. In that regard, our potential clients are all hospitals and medical providers, which currently maintain coding personnel in some form that are primarily responsible for seeking reimbursement for patients’ procedures. The current system in place that drives the appropriate medical codes from hospitals/medical facilities to insurance companies is called ICD-9, which was implemented over 30 years ago.
In January 2009, the United States Department of Health and Human Services (“HHS”) published a final rule which mandated a change in medical coding in United States health care settings from the current system, International Classification of Diseases, 9th Edition, Clinical Modification (ICD-9-CM)(“ICD-9-CM”), to the International Classification of Diseases, 10th Edition, Clinical Modification/Procedure Coding System (ICD-10-CM/PCS)(“ICD-10-CM/PCS”). Compliance with this ruling was to be achieved by October 1, 2013. The new, mandated version expands the number of codes from 24,000 to 155,000, making it more precise and descriptive and more accurately describing the diagnoses and inpatient procedures of care delivered. The transition to ICD-10-CM/PS will requirePCS requires significant business and systems changes throughout the health care industry and will impact all processesimpacts both business and people from finance to compliance to doctors.  clinical processes.

On April 9, 2012, as published in the Federal Register, citing concerns about the ability of provider groups to meet the looming compliance deadline to adopt ICD-10-CM/PCS, HHS announced a proposed rule, which would delay the implementation date by 1 year to October 1, 2014. Interested parties now havehad the ability to comment during a period ending 30 days after the date of the announcement. On August 27, 2012 HHS then hasSecretary Kathleen Sebelius announced the release of a 60 day periodrule that made final a one-year proposed delay—from October 1, 2013 to reviewOctober 1, 2014 — in the compliance date for the industry's transition to ICD-10 codes.  On April 1, 2014, the President signed into law legislation delaying the implementation date of ICD-10-CM/PCS until at least October 1, 2015.
We believe the impacts to the ICD-10 delay will have minimal impacts on our near term coding staffing and issue its final decision regarding the final implementation date.consulting services and do not affect our ability to acquire long term coding outsourcing service contracts.
Securities Purchase Agreement

On November 12, 2013, the Company entered into a Securities Purchase Agreement (the “Securities Purchase Agreement”) with certain investors named therein (each a “Purchaser” and, collectively, the “Purchasers”) for an aggregate of $5,400,000. Pursuant to the Securities Purchase Agreement, the Company issued the following to the Purchasers: (i) 13,500,000 shares of its Series A 8% Redeemable Convertible Preferred Stock (the “Series A Preferred Stock”) and (ii) 5-year warrants (the “Warrants”) to purchase an aggregate of 27,000,000 shares of common stock for an exercise price of $0.30 per share. The Series A Preferred Stock is convertible into common stock on a 2 for 1 basis and is redeemable by the Company, at the option of the investor, 48 months from November 12, 2013 at the stated value of $0.30 per share or a total of $5,400,000 plus accumulated but unpaid dividends, whether declared or not. The Company anticipates implementationalso issued 1,890,000 warrants as a fee to the placement agent at an exercise price of ICD-10-CM/PCS$0.30 per share.

In connection with the Securities Purchase Agreement, the Company entered into a registration rights agreement  with the Purchasers, pursuant to which the Company agreed to register all of the shares of common stock underlying the Series A Preferred Stock and the shares of common stock underlying the Warrants on a registration statement on Form S-1 (the “Registration Statement”) to be completed byfiled with the newly proposedSEC within 30 calendar days following the Closing Date (the “Filing Deadline”) and to use its best efforts to cause the Registration Statement to be declared effective date of October 1, 2014.under the Securities Act within 90 calendar days following the Filing Deadline. The Registration Statement was filed on December 11, 2013, as amended December 20, 2013 and declared effective on December 24, 2013.

Separation Agreement with Robert Rubinowitz
 
HRAA Chairman, CEOOn April 14, 2014, the Company entered into a separation agreement with Robert Rubinowitz, its President, Chief Operating Officer, Secretary, Treasurer and Founder Andrea Clark, RHIA, CCS, CPC-H, continues to builddirector, which provides for the company to meet the changing needstermination of Mr. Rubinowitz's employment and his resignation as an officer and director of the healthcare communityCompany, and her accomplishments continue to be acknowledged. A few recent awards include:the termination of that certain Employment Agreement dated October 1, 2013, as amended on November 12, 2013, between the Company and Mr. Rubinowitz. See Part II, “Item 9B, Other Information,” included elsewhere in this Form 10-K.
 
·  “Female Executive of the Year” Gold Award Winner - Stevie Awards for Women in Business – December, 2012
·  "Maverick of the Year” Bronze Award Winner - Stevie Awards for Women in Business – December, 2012
·  “Mentor of the Year" - 2012 AHIMA Triumph Awards – June, 2012
·  “10 HIM Heroes, Professionals Who Have Made a Difference" - For The Record Magazine – October, 2011
·  HRAA has also been recognized for tremendous growth and industry leadership. Recent acknowledgments include:
·  “Fastest Growing Company of the Year”  Bronze Award Winner- Stevie Awards for Women in Business – December, 2012
·  “Top Ten Best Places To Work” - South Florida Business Journal – 2011  
Resignation of Directors
 
Directors Mitchell D. Kaye and David Kroin resigned from the board of directors on April 2, 2014 and April 4, 2014, respectively. See Part II, “Item 9B, Other Information,” included elsewhere in this Form 10-K.
Appointment of Tim Lankes as Director
On April 12, 2014, Tim Lankes, the Company's chief executive officer was appointed to the board of directors of the Company. See Part II, "Item 9B, Other Information," included elsewhere in this Form 10-K.
 
1019

 
 
Year ended December 31, 20122013 compared to the year ended December 31, 20112012

Results of OperationOperations

The following table presents a summary of operating information for the year ended December 31, 20122013 and 2011:2012:
 
 Year-ended  Year-ended  Increase/  Increase/  For the years ended     
 December 31,  December 31,  (Decrease)  (Decrease)  
December 31,
2013
 
December 31,
2012
 
Increase/
(Decrease) $
 
Increase/
(Decrease) %
 
 2012  2011  ($)  (%) 
            
Revenues $5,806,848  $1,432,773  $4,374,075   305.3%
Cost of Revenues  2,830,008   473,719   2,356,289   497.4%
Revenue $7,099,514  $5,806,848  $1,292,666   22.26%
Revenue – Related Party  211,239  -  211,239  100.00%
Total Revenue 7,310,753 5,806,848 1,503,905 25.90%
Costs of Revenues  4,061,644   2,830,008   1,231,636   43.52%
Gross profit  2,976,840   959,054   2,017,786   210.4%  3,249,109   2,976,840   272,269   9.15%
                         
Selling and administrative expenses  3,853,820   1,976,655   1,877,165   95.0%  7,016,533   3,853,820   3,162,713   82.07%
Research and development expenses  64,386   93,489   (29,103)  -31.1%  -   64,386   (64,386  (100.00)%
Asset impairment 946,931 - 946,931 100.00%
Depreciation and amortization  50,765   31,362   19,403   61.9%  83,900   50,765   33,135   65.27%
Other expenses, net  465,339   29,468   435,871   1479.1%
Net income (loss) $(1,457,470) $(1,171,921) $(285,549)  24.4%
Total operating expenses  8,047,364   3,968,971   4,078,393   102.76%
Operating income (loss)  (4,798,255)  (992,131)  (3,806,124)  383.63%
Other expense, net  (674,985)  (465,339)  (209,646)  45.05%
Net Income (loss) $(5,473,240) $(1,457,470) $(4,015,770)  275.53%
Cumulative preferred stock dividend  (60,000)  -   (60,000)  100%
Deemed dividend for beneficial conversion feature of preferred stock  (2,634,185  -   (2,634,185)  100%
Net Income (loss) available to common stockholders  (8,167,425)  (1,457,470  (6,709,955)  460%
 
Revenue:

Revenue increased by approximately $4,374,000$1,503,905 or approximately 305%26%, from approximately $1,433,000$5,806,848 for the year ended December 31, 20112012 to $5,807,000$7,310,753 for the year ended December 31, 2012.2013. The increase was due primarily to increased revenue generated as a result of an increase inthe growing business development and marketing efforts put forth by HRAA.the Company.
 
Cost of Revenues:
 
Cost of revenues increased by approximately $2,356,000$1,231,636 or approximately 497%44%, from approximately $474,000$2,830,008 for the year ended December 31, 20112012 to approximately $2,830,000$4,061,644 for the year ended December 31, 2012.2013. The increase was due primarily to greateradditional personnel and related training costs associated with the buildupbuild-up of the Company’s audit and coding service provider personnel required to service the anticipated increase in service contracts in future periods. Specifically, as of December 31, 2012, the Company employed 77 service providers, who have to go through a period of training, as compared to 5 service providers as of December 31, 2011.
 
Gross profit:
 
Gross profit increased by approximately $2,018,000,$272,269, or approximately 210%9%, from approximately $959,000$2,976,840 for the year ended December 31, 20112012 to approximately $2,977,000$3,249,109 for the year ended December 31, 2012.2013. The increase in gross profit was dueprimarily attributable to the increase in business experienced induring the year.
 
Selling and Administrative Expenses:
 
Selling and administrative expenses were approximately $3,854,000$7,016,533 for the year ended December 31, 2012,2013, an increase of $3,162,713 or approximately $1,877,000 or 95%82%, from approximately $1,977,000$3,853,820 for the year ended December 31, 2011.2012. The change in the 20122013 period compared to the 20112012 period was primarily due to:
 
Personnel costs have increased by approximately $1,734,000$1,895,000 or approximately 510%91%, from approximately $340,000 for the year ended December 31, 2011 to approximately $2,075,000 for the year ended December 31, 2012.2012 to approximately $3,970,000 for the year ended December 31, 2013. The increase is due primarily to increased compensation and related expenses associated with the buildupbuild-up of the Company’s management, sales and administrative staff in anticipation of growth in business volume.

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Travel/Business Developmentbusiness development has increaseddecreased by approximately $294,000$97,000 or approximately 219%23%, from approximately $134,000 for the year ended December 31, 2011 to approximately $429,000 for the year ended December 31, 2012.  The increase was due primarily2012 to sales team efforts to develop new business growth.approximately $332,000 for the year ended December 31, 2013.

Professional fees have increased from approximately $82,000 for the year ended December 31, 2011 to approximately $395,000 for the year ended December 31, 2012 to approximately $1,218,000 for the year ended December 31, 2013, an increase of $823,000, or approximately $313,000, or 385%208%. This increase is attributable to legal, audit, consulting, investor and public relations, and accounting services provided in connection with the merger and two subsequent capital rises, and expenses associated with audit and review services.financial reporting matters.

The remainder of the increase in Sellingselling and administrative expenses is related to costs associated to the company’sCompany’s business development such as marketing, communications, trade shows and seminars. The increases were partially offset by decreased expenses of approximately $464,000.

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Research and Development Expenses:
 
ResearchWe had no research and development expenses were approximately $64,000 for the year ended December 31, 2012,2013, a decrease of approximately $29,000,$64,386 or 31%100%, from approximately $93,000 for the year ended December 31, 2011.2012. The decrease is due to a significant reduction in the capitalizationtechnology department personnel and information technology research projects. The Company lacked the available financial resources to invest in research and development.
Asset Impairment:
At the end of expenses relatedSeptember 2013, the Company re-evaluated the capitalized research and development costs associated with the Visualizer software suite of multiple offerings and the OMC (Outsourced Medical Coding) Initiater after an evaluation based in part on the lack of cash flow and customer demand in ICD Visualizer after the general acceptance release date of July 15, 2013. In addition, the Company also considered its going concern risk and cash liquidity concerns that restrain the ability to make capital investments in research and development to complete existing products in the developmentpipeline as the available cash is needed to fund normal operating expenses. As a result of this evaluation, the Visualizer™ suite.Company recorded a loss of $946,931 for that is presented as a line item entitled “asset impairment” on the consolidated statement of operations. The Company will continue to use the Visualizer suite of functionality as internally developed software to generate customized reports for revenue integrity auditing and compliance services but the Company no longer intends to market or sell internally developed software on a stand alone basis.
 
Depreciation and Amortization Expenses:
 
Depreciation and amortization expenses were approximately $84,000 for the year ended December 31, 2013, an increase of approximately $33,000, or 65%, from approximately $51,000 for the year ended December 31, 2012, an increase of approximately $19,000, or 62%, from approximately $31,000 for the year ended December 30, 2011.2012. The increase was primarily due to depreciation costs associated with the Company’s purchases for office furniture and computercomputers necessary to support the increase in personnel.
Other Expenses, net:
Total other expenses, net of other income and gains were $674,985 and $465,339 for the years ended December 31, 2013 and December 31, 2012, respectively. The 2013 amount includes a gain of $365,255 from the change in fair value of warrant liability, $33,364 from the gain on extinguishment of debt relating to a put premium, $146,624 loss on extinguishment of debt, other income of $67 and interest expense of $927,047 while the 2012 amount is primarily interest expense.

Interest Expense (included in other expenses, net):
Interest Expense wasexpense increased approximately $462,000, from approximately $465,000 for the year ended December 31, 2012, an increase of approximately $436,000, from approximately $29,000 for the year ended December 31, 2011.2012. The increase is primarily due to the factoring fees in 2012experienced during the year along with interest on finance charges, outstanding debt obligations and a $300,000 non-cash expense related to the amortization of a $300,000 beneficial conversion feature which was expensed during the year ended December 31, 2012. Additionally, de minimus other income offset interest expense in the above captioned account "Other expense, net".
debt discounts.
 
Net Income (loss):
and net income (loss) available to common stockholders:
  
As a result of the above factors, a net loss of approximately $1,457,000$5,473,240 was recognized for the year ended December 31, 20122013 as compared to net loss of approximately $1,172,000$1,457,470 for the year ended December 31, 2011, a decrease in income2012, an increase of approximately $286,000$4,015,770 or approximately 24%276%. The increase in net loss is outlined above.However, the net loss available to common stockholders was $8,167,425 as a result of $60,000 in undeclared Series A preferred stock dividends and a $2,634,185 deemed dividend relating to the value of the beneficial conversion feature on the Series A preferred stock.
 
Non-GAAP – Financial Measures
 
The following discussion and analysis includes both financial measures in accordance with GAAP, as well as a non-GAAP financial measure. Generally, a non-GAAP financial measure is a numerical measure of a company’s performance, financial position or cash flows that either excludes or includes amounts that are not normally included or excluded in the most directly comparable measure calculated and presented in accordance with GAAP. Non-GAAP financial measures should be viewed as supplemental to, and should not be considered as alternatives to net income, operating income, and cash flow from operating activities, liquidity or any other financial measures. They may not be indicative of the historical operating results of the Company nor is it intended to be predictive of potential future results. Investors should not consider non-GAAP financial measures in isolation or as substitutes for performance measures calculated in accordance with GAAP.
 
12

We believe that both management and shareholdersstockholders benefit from referring to the following non-GAAP financial measure in planning, forecasting and analyzing future periods. Our management uses this non-GAAP financial measure in evaluating its financial and operational decision makingdecision-making and as a means to evaluate period-to-period comparison. Our management uses and relies on the following non-GAAP financial measure:
 
Adjusted EBITDA from continuing operations

Our management believes Adjusted EBITDAearnings before interest tax depreciation and amortization (EBITDA) from continuing operations is an important measure of our operating performance because it allows management, investors and analysts to evaluate and assess our core operating results from period to period after removing the impact of items of a non-operational nature that affect comparability. Our management recognizes that Adjusted EBITDA from continuing operations, like EBITDA from continuing operations, has inherent limitations because of the excluded items.
 
We have included a reconciliation of our non-GAAP financial measures to the most comparable financial measure calculated in accordance with GAAP. We believe that providing the non-GAAP financial measure, together with the reconciliation to GAAP, helps investors make comparisons between the Company and other companies. In making any comparisons to other companies, investors need to be aware that companies use different non-GAAP measure to evaluate their financial performance. Investors should pay close attention to the specific definition being used and to the reconciliation between such measure and the corresponding GAAP measure provided by each company under applicable SEC rules.

21

The Company defines Adjusted EBITDA from continuing operations as earnings (or loss) before interest expense, income taxes, depreciation and amortization, asset impairment, loss on early extinguishment of debt, and non-cash stock-based compensation. The Company excludes stock-based compensation because it is non-cash in nature. The following table presents a reconciliation of Adjusted EBITDA from continuing operations to Net Income (loss) from continuing operations allocable to common shareholders,stockholders, a GAAP financial measure:
 
 For the year ended 
 For the year ended  December 31, December 31, 
 December 31, 2012 December 31, 2011  2013 2012 
Net loss $(1,457,470) $(1,171,921) $(5,473,240) $(1,457,470)
Interest expense  465,349   29,468   927,047   465,349 
Asset Impairment  946,931   - 
Loss on early extinguishment of debt  146,624   - 
Depreciation and amortization  50,765   31,362   148,037   50,765 
Stock based compensation expense  -   818,595 
Share based compensation expense  639,328   - 
Gain on put premium extinguishment of debt  (33,364)  - 
Change in fair value of warrant liability  (365,255)  - 
Adjusted EBITDA (loss) from operations $(941,356 $(292,496 $(3,063,892) $(941,356)
 
Liquidity and Capital Resources
 
The Company’s principal sources of liquidity include proceeds from long termlong-term debt and private placement of its shares. Overall, for the year ended December 31, 2012,2013, the Company generated approximately $2,803,000a net $6,287,000 from its financing activities primarily associated with the debt and equity financing. Such proceeds, coupled with its beginning cash balances, were utilized by the Company to fund its negative cash flow from operating activities in the amount of approximately $1,699,000$3,365,005 and investment in capitalized software, property and equipment of approximately $280,000.$762,439.
 
As of December 31, 2012,2013, the Company had cash balances of approximately $894,000$3,053,485 as compared to approximately $199,000$893,458 as of December 31, 2011,2012, an increase of approximately $695,000.$2,160,027 or 242%.
 
Net cash used in operating activities was approximately $1,699,000$3,365,005 for the year ended December 31, 2012.2013. This compared to net cash used by operating activities of approximately $66,000$1,699,466 for the year ended December 31, 2011.2012. The decreaseincrease of $1,633,000$1,665,539 was primarily dueused to higher personnel costs, greater travelfund a net loss of $8,167,425 reduced by non-cash depreciation and business development costs,amortization of $148,037, software impairment of $946,931, loss on early extinguishment of debt of $146,624 stock based compensation expense of $173,827, amortization of prepaid shares issued for services of $465,501, accretion of premium on debt $33,364, amortization of debt discount of $556,028, cumulative preferred stock dividend of $60,000, deemed dividend for beneficial conversion feature of preferred stock of $2,634,185, bad debt of $26,116, gain from change in fair market value of warrant of $365,255 and professional fees connected to the Company’s merger with HRAA which occurredchanges in February 2012 along with non-cash charges of $355,573.operating assets and liabilities totaling ($22,938).
 
Net cash used in investing activities for the year ended December 31, 20122013 was approximately $280,000$762,439 compared to approximately $47,000$279,918 for the year ended December 31, 2011.2012. The increase is primarily attributable to the development of software.
 
13

Net cash provided by financing activities amounted to approximately $2,674,000$6,287,471 for the year ended December 31, 2012,2013, compared to net cash provided in the year ended December 31, 20112012 of approximately $256,000,$2,674,342, representing an increase in net cash flow from financing activities of approximately $2,418,000.$3,613,129. This was due to the receipt of net proceeds from the Company’s issuance of stock, advances on convertible promissory notes, andequity capital raises, net borrowings from new and existing debt obligations, offset by various debt repayments.

Financing:
 
The Company hasand HRAA have the following financing arrangements:
 
1.
The Company entered into a revolving line of credit for $150,000 with Bank of America in December 2008, for its general working capital needsneeds. The line of credit contains certain restrictive covenants including restrictions on granting liens on the Company's assets. The line is also guaranteed by certain officers of the Company, Robert Rubinowitz and Andrea Clark, and was modified on September 19, 2013. The line of credit had a maturity date of December 18, 2009 and was renewed until December 18, 2012. The line of credit was modified on December 18, 2012. The2012 so that the loan no longer hashad an expiration date of December 18, 2012, but instead, a final maturity date of December 18, 2018. The interest rate per year iswas equal to the Bank’s Prime Ratebank’s prime rate plus 6.5 percentage points.6.50%. The Bank’sbank’s prime rate of interest at December 31, 2012 was 3.25%. FirstFirst payment of $2,083approximately $3,200 was due January 18,paid October 19, 2013.
 
2.AThe Company entered into a term loan in March 2009 with Bank of America whose proceeds were used for general working capital. The term loan iswas personally guaranteed by one ofRobert Rubinowitz and Andrea Clark and contain certain restrictive covenants including restrictions on granting liens on the Company’s stockholders and is collateralized by the assets of HRAA. Payments of principal and interest are approximately $2,700 per month.Company's assets. The term loan maturesmatured in five years from September 2009, and incursincurred interest at the rate of 6.75% per annum. The term loan has been consolidated with an existing line of credit. The balance due as of December, 2012September 19, 2013, the date of the consolidation was approximately $39,000.$20,697.
 
3.
On September 19, 2013, The Company consolidated the term loan with the line of credit. The outstanding balance for the term loan and the line of credit prior to consolidation was $20,697 and $133,334, respectively. The new consolidated term loan is personally guaranteed by Robert Rubinowitz and Andrea Clark and contains restrictive covenants, which among other things, prohibit the Company from granting any security interests or liens on the assets of the Company. Payments of principal and interest are approximately $3,200 per month. The new consolidated term loan matures on September 19, 2017 and incurs interest at a rate per year equal to the bank’s prime rate plus 3.5%. The balance due as of December 31, 2013 for the new consolidated term loan was approximately $142,000. Although the Company is current in its payments on this loan, management believes the Company may be in default of certain non-financial covenants. The bank has not notified the Company of any default.
4.A mortgage made to HRAA’s subsidiaryDream Reachers related to certain real estate, which houses HRAA’sthe Company’s main officesoffice in Plantation, Florida. The loan originated in July 2010 in the amount of $192,500 and matures July 2020, when a balloon principal payment of approximately $129,000 becomes due. The loan is collateralized by the real estate and is personally guaranteed by a stockholder of HRAA.Robert Rubinowitz. Interest is fixed at 6.625% for the first five years of the loan, and converts to an adjustable rate for the second five years at the Federal Funds Ratefunds rate plus 3.25%, as established by the United State Federal Reserve. The balance under this mortgage loan as of December 31, 20122013 was approximately $180,000.$174,600. Monthly payments forof principal and interest are approximately $1,500 until July 2015, when the total monthly payment may vary due to the adjustable interest rate provision in the note.

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4.5.
AIn June 2012, HRAA entered into a one-year factoring facilityagreement with a finance company whereby, undercompany. The agreement automatically renews annually unless terminated by either party. Under the terms of the agreement, the Company,HRAA, at its discretion, assigns the collection rights of its receivables to the finance company in exchange for an advance rate of 85% of face value. The assignments are transacted with recourse only at the option of the finance company in the event of non-payment. During 2012,HRAA’s obligations under the Companyfactoring agreement are secured by substantially all of the assets of HRAA. For the year ended December 31, 2013, HRAA had factored approximately $3,850,000$4,693,000 of accounts receivablereceivables and had received cash advances of approximately $3,272,000 with a$4,708,000. Outstanding receivables purchased by the factor as of December 31, 2013 were approximately $638,000 and are included in accounts receivable in the accompanying consolidated balance sheet, and the secured loan due to the lender was approximately $543,000. Factor fees in 2013 were approximately $138,000, and are included in interest expenses. Although the Company is current in its financial obligations under the factoring agreement, management believes the Company may be in default under the solvency provision and certain non-financial default provisions. The Company has not been notified of any default by the factor of approximately $827,000 at December 31, 2012.
company.
 
5.6.The Company leases certain office equipment under non-cancelablenon-cancellable operating lease arrangements. Monthly payments under the lease agreements are approximately $500 as of December 31, 2012.2013.
 
6.7.On May 14, 2012, the Company entered into a round of Convertible Promissoryconvertible promissory notes totaling $300,000.  The term of each note was 12 months. Interest was computed at 6% based on a 360 day year and was payable on the maturity date, and the conversion rate was $0.10 per share. Interest was due and payable only if the notes were repaid in cash. These loansnotes were to mature on May 14, 2013.  The loans converted tointo common stock at their contractual conversion rate of $0.10 per share on July 15, 2012.
 
7.8.
During December 2012, January 2013 and JanuaryFebruary 2013, the Company entered into a round of Loan Agreementeighteen loan agreements and Promissorypromissory notes totaling $2,035,000. As of December 31, 2012, the Company had received $815,000. The remainder of $1,220,000 was received in January and February 2013.  Of the eighteen loans, (i) thirteen of the loans are secured by contract accounts receivable of a Company customer which security interest is subordinate to the lender under the factoring agreement, and (ii) one of the loans is secured by the stock of HRAA. As of December 31, 2013, five of the notes had been converted into an aggregate of 1,608,333 shares of the Company's common stock.
 
The Company’s recent mergerMerger yielded cash from the sale of common stock that was approximately $600,000 short of the expected amount to be raised in order in order to execute its growth plan for the near future. Since the time of the Merger, the Company has transacted equity capital raises totaling approximately $1,060,000$6,643,000 of additional capital infusion. The Company has continued its buildupbuild-up of the personnel and business development efforts and has incurred operating losses.losses As a result, the Company possesses a negative working capital of approximately $157,000$2,292,754, at December 31, 2012 and continues to hold discussions with interested parties regarding additional investment in the Company’s common stock in amounts which approximate its current estimated working capital shortfall. Should efforts to raise additional capital prove to be unsuccessful; the Company will reduce its growth plans accordingly.
14

2013 Outlook
Our future plans target capitalizing on opportunities made available from the mandated implementation of ICD-10-CM/PCS, currently required to be implemented by hospitals and health care providers throughout the country by October 1, 2013.  As previously described, on April 9, 2012, HHS announced a proposed rule which would delay the implementation date to October 1, 2014.  On August 27, 2012, Health and Human Services Secretary Kathleen Sebelius announced the release of a rule that makes final a one-year proposed delay—from October 1, 2013, to October 1, 2014 — in the compliance date for the industry's transition to ICD-10 codes.

Regardless of the final implementation date, the Company’s plan to capitalize on the mandated implementation is based upon on the expectation that we will  a)  increase the level of  coding service revenues from clients that seek contract coding  based on the requirements of  ICD-10-CM/PCS  b) increase audit service revenues from clients that seek to validate the accuracy of their billing performed by internal departments and c) implement a technology based software analytic solution which would assist clients to identify financial opportunities relating to the transition to ICD-10-CM/PCS.Going Concern
 
The delayCompany’s ability to continue as a going concern is dependent upon its ability to generate cash from operating activities and obtain additional financing to fund its business plan and to support working capital requirements.
However, as of December 31, 2013, the Company had a working capital deficit, stockholders deficit and accumulated deficit and for the year ended December 31, 2013, incurred net losses, and has used net cash in implementationoperations. The Company has not been able to generate sufficient cash from operating activities to fund its on-going operations. There is no guarantee that the Company will be able to generate enough revenue and/or raise capital to support its operations. These factors raise substantial doubt about the Company’s ability to continue as a going concern.
On November 12, 2013, the Company entered into a Securities Purchase Agreement for the equity sale of ICD-10-CM/PCS$5.4 million in Series A Preferred Stock and Warrants to purchase shares of the Company’s common stock. The net proceeds to the Company after commissions and professional fees was $4,903,652. The net raise is sufficient to fund on-going operations for the next several months. However, the funding is not expected to materially impact the revenues of the Company. Servicing this anticipated expansion in customer base will require the recruitment, training and on boarding of several hundred medical coders by the date of implementation. Over the next two years, we will focus mainly on new customer acquisition, expanding services to our existing client base, and expanding our medical coding staff. We plan to use a portion of the proceeds from the Offering to implement this planned growth. The proceeds raised in the Offering may not be sufficient to fully implement our growth plans and we may need additional resources and future financings to complete our growth.alleviate the going concern issue.

 
1523

 
 
Off-Balance Sheet Arrangements

None.
 
Critical Accounting Policies
 
The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States requires our management to make assumptions, estimates, and judgments that affect the amounts reported, including the notes thereto, and related disclosures of commitments and contingencies, if any. We have identified certain accounting policies that are significant to the preparation of our consolidated financial statements. These accounting policies are important for an understanding of our financial condition and results of operations. Critical accounting policies are those that are most important to the portrayal of our financial condition and results of operations and require management’s difficult, subjective, or complex judgment, often as a result of the need to make estimates about the effect of matters that are inherently uncertain and may change in subsequent periods. Certain accounting estimates are particularly sensitive because of their significance to financial statements and because of the possibility that future events affecting the estimate may differ significantly from management’s current judgments. We believe the following critical accounting policies involve the most significant estimates and judgments used in the preparation of our consolidated financial statements.
 
The Company isWe are an emerging growth company; therefore we have elected to use the extended transition period for complying with new or revised accounting standards under Section 102(b)(2)(B) of the Jumpstart Our Business Startups Act. As a result of this election, our consolidated financial statements may not be comparable to companies that comply with public company effective dates.
 
Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries, Health Revenue Assurance Associates, Inc.HRAA and Dream Reachers, LLC.Reachers. All significant inter-company transactions and balances are eliminated in consolidation.

Allowance for doubtful accounts
Accounts receivable balances are subject to credit risk. Management has reserved for expected credit losses, sales returns and allowances, and discounts based upon past experience, as well as knowledge of current customer information. The Company believes that its reserves are adequate. It is possible, however, that the accuracy of our estimation process could be impacted by unforeseen circumstances. The Company continuously reviews its reserve balance and refines the estimates to reflect any changes in circumstances.
Software
Costs incurred in connection with the development of software products are accounted for in accordance with the Financial Accounting Standards Board Accounting Standards Codification ("ASC") 985 Costs of Software to Be Sold, Leased or Marketed.” Costs incurred prior to the establishment of technological feasibility are charged to research and development expense. Software development costs are capitalized after a product is determined to be technologically feasible and is in the process of being developed for market and capitalization ceases after the general release of the software. Amortization of capitalized software development costs begins upon initial product shipment after general release. Capitalized software development costs are amortized over the estimated life of the related product (generally thirty-six months) using the straight-line method. The Company evaluates its software assets for impairment whenever events or change in circumstances indicate that the carrying amount of such assets may not be recoverable. Recoverability of software assets to be held and used is measured by a comparison of the carrying amount of the asset to the future net undiscounted cash flows expected to be generated by the asset. If such software assets are considered to be impaired, the impairment to be recognized is the excess of the carrying amount over the fair value of the software asset.
Software maintenance costs are charged to expense as incurred. Expenditures for enhanced functionality are capitalized. The cost of the software and the related accumulated amortization are removed from the accounts upon retirement of the software with any resulting loss being recorded in operations.
Asset Impairment
At the end of September 2013, the Company re-evaluated the capitalized research and development costs for the Visualizer software suite of multiple offerings and the OMC Initiater after an evaluation based in part on the lack of cash flow and customer demand in ICD Visualizer after the general acceptance release date of July 15, 2013. In addition, the Company also considered its going concern opinion and cash liquidity concerns that restrain the ability to make capital investments in research and development to complete existing products in the pipeline as the available cash is needed to fund normal operating expenses. As a result of this evaluation, the Company recorded a loss of $946,931 that is presented as a line item entitled “asset impairment” on the consolidated statement of operations. The Company will continue to use the Visualizer suite of functionality as internally developed software to generate customized reports for revenue integrity auditing and compliance services but the Company no longer intends to market or sell internally developed software on a stand alone basis.
Use of Estimates

Management uses estimates and assumptions in preparing financial statements. Those estimates and assumptions affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities, and the reported revenues and expenses. Actual results could differ from those estimates. Significant accounting estimates reflected in the Company’s consolidated financial statements include valuation of accounts receivable, valuation of property and equipment, valuation and amortization period of software, valuation of beneficial conversion features in convertible debt, valuation of equity based instruments issued for other than cash, revenue recognition, and the valuation allowance on deferred tax assets.

Stock-Based Compensation

24
Stock-based compensation expense is measured at the grant date fair value of the award and is expensed over the requisite service period.  For employee stock-based awards, the Company calculates the fair value of the award on the date of grant using the Black-Scholes option pricing model.  Determining the fair value of stock-based awards at the grant date under this model requires judgment, including estimating volatility, employee stock option exercise behaviors and forfeiture rates.  The assumptions used in calculating the fair value of stock-based awards represent the Company's best estimates, but these estimates involve inherent uncertainties and the application of management judgment.  For non-employee stock-based awards, the Company calculates the fair value of the award on the date of grant in the same manner as employee awards, however, the awards are revalued at the end of each reporting period and the prorata compensation expense is adjusted accordingly until such time the non-employee award is fully vested, at which time the total compensation recognized to date shall equal the fair value of the stock-based award as calculated on the measurement date, which is the date at which the award recipient’s performance is complete.  The estimation of stock-based awards that will ultimately vest requires judgment, and to the extent actual results or updated estimates differ from original estimates, such amounts are recorded as a cumulative adjustment in the period estimates are revised.
 
Revenue Recognition
 
The Company recognizes medical coding audit services revenue based on the proportional performance method of recognizing revenue.
 
A portion of the Company’s revenue is generated from medical coding audit services. Auditing revenue is invoiced in accordance with the contract, generally at three benchmark time periods which coincide with when specific, obligatory field work services have been rendered and completed, the value of this portion of the contract price has been predetermined and agreed upon, and the client has received benefit or value in the form of the independent identification of system weaknesses and risk analysis. Further, collectability is reasonably assured due to the existence of a fixed fee contract and the size and financial health of the Company’s clients. Below is a description of the general benchmarks and work phases associated with the Company’s audit services:
 
Planning Phase - work commences prior to and as soon as the contract is signed and includes setting the audit scope, scheduling of the job, assignment of audit staff, understanding the client and their systems, determination of sample size and sampling methods to be employed, and other specific items as outlined in the contract. The planning phase includes the determination of deliverables as defined in the contract, generally consisting of a listing of errors, training and a final report. The Company generally invoices and recognizes 50% of the contract value at the completion of the Planning Phase. Although all of the contracts contain a clause making the first 50% of the engagement fee due and non-refundable at this point, the Company does not deem this initial fee to be recognized as deferred revenue under SAB 104 due to the extensive amount of work to be done prior to accepting the contract.
16

Field Work Phase – is performed at the client location and generally lasts one week and encompasses actual testing of sample claims preselected in the Planning Phase. The auditor generally preloads the selected claims into the Company’s proprietary software and audits the claim records by reviewing actual medical records. The software assists the auditor in determining proper classifications and allows the auditor to compare the proper classification against what was filed in the submission made by the client to Medicare. Notes and comments are recorded and audit reports are generated. The Company generally invoices and recognizes 40% of the contract value at the completion of the Field Work Phase.
Reporting Phase – includes a summary of audit findings, exit conference with clients, and any other specific deliverables as determined by the contract. The Company generally invoices and recognizes the remaining 10% of the contract value at the completion of the ReportReporting Phase.
 
A portion of the Company’s revenue is derived from consulting training and coding services provided. Revenue from these revenue streams is recognized after services are performed based on the quoted and agreed upon fee contained in its contracts.
 
The Company intends a general release of its first software product in early 2013.  Software sales on a standalone basis will be recognized upon delivery of the software when evidence of the purchase arrangement exists and the price is determinable, and when collectability is reasonably assured.

Arrangements with customers may involve multiple elements including software sales,products, education products, training, software product maintenance, coding services, coding audit services and other consulting services. Training and maintenance on software products will generally occur after the software product sale while othersale. Other services may occur before or after the software product salesales and may not relate to the software product.products. Revenue recognition for multiple element arrangementarrangements is as follows:

Each element is accounted for separately when each element has value to the customer on a standalone basis and there is Company specific objective evidence of selling price of each deliverable. For revenue arrangements with multiple deliverables, the Company allocates the total customer arrangement to the separate units of accounting based on their relative selling prices as determined by the price of the items when sold separately. Once the selling price is allocated, the revenue for each element is recognized using the general and specific criteria under GAAP as discussed above for elements sold in non-multiple element arrangements. A delivered item or items that do not qualify as a separate unit of accounting within the arrangement are combined with the other applicable undelivered items within the arrangement. The allocation of arrangement consideration and the recognition of revenue is then determined for those combined deliverables as a single unit of accounting.  The Company has historically sold its services with established rates which it believes is Company specific objective evidence of selling price. For the new software products, management has established selling prices which qualifies as Company specific objective evidence of selling price. Generally all elements in multiple element arrangements with Company customers qualify as separate units of account for revenue recognition purposes.
Segment Reporting
Financial Accounting Standards Board (“FASB”) ASC Topic 280, Segment Reporting (“ASC 280”), establishes standards for the way public business enterprises report information about operating segments. ASC 280 also establishes standards for related disclosures about products and services, geographic areas and major customers. The Company has determined that based on these criteria it only operates one segment, consulting services, as all other services do not meet the minimum threshold for separate reporting of a segment.

Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
Not required for smaller reporting companies.
17

ITEM 8.
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Page
Report of Independent Registered Public Accounting Firms
Consolidated Balance SheetsF-3
Consolidated Statements of OperationsF-4
Consolidated Statements of Changes in Stockholder’s Equity (Deficit)F-5
Consolidated Statements of Cash FlowsF-6
Notes to Consolidated Financial StatementsF-7
18

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders of:
Health Revenue Assurance Holdings, Inc.

We have audited the accompanying consolidated balance sheet of Health Revenue Assurance Holdings, Inc. and Subsidiaries as of December 31, 2012, and the related consolidated statements of operations, changes in stockholders’ equity (deficit) and cash flows for the year then ended.  These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall consolidated financial statement presentation.  We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Health Revenue Assurance Holdings, Inc. and Subsidiaries as of December 31, 2012, and the consolidated results of its operations and its cash flows for the year then ended in conformity with accounting principles generally accepted in the United States of America.

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern.  As discussed in Note 1 to the consolidated financial statements, the Company has a net loss and net cash used in operating activities in 2012 of $1,457,470 and $1,699,466, respectively, and has an accumulated deficit of $2,584,798 at December 31, 2012. These matters raise substantial doubt about the Company's ability to continue as a going concern. Management’s Plan in regards to these matters is also described in Note 1. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
/s/ Salberg & Company, P.A.
SALBERG & COMPANY, P.A.
Boca Raton, Florida
April 1, 2013
2295 NW Corporate Blvd., Suite 240 Boca Raton, FL 33431-7328
Phone: (561) 995-8270  Toll Free: (866) CPA-8500  Fax: (561) 995-1920
www.salbergco.com • info@salbergco.com
Member National Association of Certified Valuation Analysts  Registered with the PCAOB
Member CPA Connect with Affiliated Offices Worldwide  Member AICPA Center for Audit Quality
F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


To the Board of Directors and Stockholders
Health Revenue Assurance Holdings, Inc. (f/k/a Anvex International, Inc.)

We have audited the accompanying consolidated balance sheet of Health Revenue Assurance Holdings, Inc. and Subsidiaries (f/k/a Anvex International, Inc.) (the “Company”) as of December 31, 2011, and the related consolidated statements of operations, stockholders’ equity, and cash flows for the year then ended. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2011, and the results of its operations and its cash flows for the year then ended in conformity with accounting principles generally accepted in the United States of America.


/s/ Friedman LLP
Marlton, NJ
April 16, 2012
F-2

HEALTH REVENUE ASSURANCE HOLDINGS, INC. AND SUBSIDIARIES 
CONSOLIDATED BALANCE SHEETS 
       
  December 31,  December 31, 
  2012  2011 
Assets      
       
Cash $893,458  $198,500 
Accounts receivable  1,246,814   143,557 
Prepaid expenses  3,600   24,512 
Other current assets  688   5,842 
   Total Current Assets  2,144,560   372,411 
         
Property and Equipment, net  365,017   352,499 
         
Software  258,933   - 
Other assets  8,871   8,865 
Finance costs, net  2,477   2,803 
Total Other Assets  270,281   11,668 
         
Total Assets $2,779,858  $736,578 
         
Liabilities and Stockholders' Equity (Deficit)        
         
Accounts payable $207,741  $195,901 
Due to officer  75,000   - 
Accrued expenses  64,077   23,266 
Accrued payroll  412,186   73,685 
Loan payable to factor  827,075   - 
Accrued interest  4,524   - 
Line of credit, current portion  25,000   98,500 
Capital Leases, current portion  16,923   - 
Notes payable, current portion, net of discount  202,557   - 
Long term debt, current portion  37,513   283,640 
Advances on convertible promissory notes  -   170,000 
Settlement Payable  115,278   - 
Unearned revenue  -   32,988 
Total Current Liabilities  1,987,874   877,980 
Capital Leases (net of current portion)  23,974   - 
Line of credit (net of current portion)  125,000   - 
Notes payable (net of current portion), net of discount  273,751   - 
Long term debt (net of current portion)  181,457   218,417 
Total Liabilities $2,592,056  $1,096,397 
         
Commitments and Contingencies (see Note 11)        
         
Stockholders' Equity (Deficit):        
Common stock ($0.001 par value, 75,000,000 shares authorized,        
39,054,867 shares and 16,499,021 issued and outstanding at     
December 31, 2012 and 2011, respectively)  39,055   16,499 
Additional paid-in capital  2,738,545   751,010 
Subscription receivable  (5,000)  - 
Accumulated deficit  (2,584,798)  (1,127,328)
Total Stockholders' Equity (Deficit)  187,802   (359,819)
         
Total Liabilities and Stockholders' Equity (Deficit) $2,779,858  $736,578 
 
The accompanying notes are an integral part of these consolidated financial statements.
F-3

HEALTH REVENUE ASSURANCE HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
  For the Year-Ended 
  December 31,  December 31, 
  2012  2011 
       
Revenues $5,806,848  $1,432,773 
         
Cost of Revenues  2,830,008   473,719 
Gross Profit  2,976,840   959,054 
         
Operating Expenses        
Selling and administrative expenses (includes stock compensation of $0 and $818,595 in 2012 and 2011, respectively)  3,853,820   1,976,655 
Research and development  64,386   93,489 
Depreciation and amortization  50,765   31,362 
Total Operating Expenses  3,968,971   2,101,506 
         
Operating Loss  (992,131)  (1,142,453)
         
Other Income (Expense)        
Other income  10   - 
Interest expense  (465,349)  (29,468)
Total Other Income (Expense), net  (465,339)  (29,468)
         
Income (Loss) before provision for income taxes  (1,457,470)  (1,171,921)
         
Provision for income taxes  -   - 
         
Net Income (Loss) $(1,457,470) $(1,171,921)
         
Net Loss Per Share        
basic and diluted $(0.04) $(0.08)
Weighted Average Number of Shares Outstanding        
basic and diluted  32,730,809   14,450,235 
The accompanying notes are an integral part of these consolidated financial statements.
F-4

HEALTH REVENUE ASSURANCE HOLDINGS, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)
 
FOR THE YEARS ENDED DECEMBER 31, 2012 and 2011 
                 
                 Total 
  Common Stock  Additional  Subscription  Accumulated  Stockholders' 
  Shares  Amount  Paid-in Capital  Receivable  Deficit  Equity (deficit) 
                   
Balance at December 31, 2010  13,199,206  $13,199  $73,210  $-  $44,593  $131,002 
                         
Issuance of stock for services to officer  3,299,815   3,300   815,295   -   -   818,595 
                         
S-corp distributions  -   -   (137,495)  -   -   (137,495)
                         
Net loss 2011  -   -   -   -   (1,171,921)  (1,171,921)
                         
Balance at December 31, 2011  16,499,021   16,499   751,010   -   (1,127,328)  (359,819)
                         
Recapitalization  13,499,226   13,499   (13,499)  -   -   - 
                         
2011 bridge note converted in 2012 related to reverse merger  1,343,729   1,344   248,656   -   -   250,000 
                         
Issuance of common stock for cash  4,352,312   4,352   1,051,742   -   -   1,056,094 
                         
Repayment of advances with shares  1,265,381   1,266   312,642   -   -   313,908 
                         
Value of beneficial conversion feature in convertible debt  -   -   300,000   -   -   300,000 
                         
Repurchase of shares pursuant to settlement agreement  (3,299,802)  (3,300)  (229,200)  -       (232,500)
                         
Conversion of convertible debt  3,000,000   3,000   297,000   -   -   300,000 
                         
Shares issued to lender as fees  2,375,000   2,375   341,125   -   -   343,500 
                         
Offering costs paid  -   -   (325,911)  -   -   (325,911)
                         
Subscription receivable  20,000   20   4,980   (5,000)  -   - 
                         
Net Loss 2012                  (1,457,470)  (1,457,470)
                         
Balance at December 31, 2012  39,054,867  $39,055  $2,738,545  $(5,000) $(2,584,798) $187,802 
 
The accompanying notes are an integral part of these consolidated financial statements.
F-5

HEALTH REVENUE ASSURANCE HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
  For the Year-Ended 
  December 31,  December 31, 
  2012  2011 
Cash flows from Operating Activities:      
Net loss $(1,457,470) $(1,171,921)
Adjustments to reconcile net loss to net cash        
used in operating activities:        
Depreciation and amortization  50,765   31,362 
Stock issued for compensation  -   818,595 
Amortization of debt discount  304,808   - 
Change in operating assets and liabilities:        
Accounts receivable, net  (1,103,257)  50,693 
Prepaid expenses  20,912   (24,512)
Other assets  5,146   (7,389)
Accounts Payable Related Party  75,000   - 
Accounts payable  53,783   204,618 
Unearned revenue  (32,988)  32,988 
Accrued liabilities  383,835   - 
Net Cash used in operating activities  (1,699,466)  (65,566)
         
         
Cash flows from Investing Activities:        
Capitalization of internally developed software  (258,933)  - 
Purchases of property and equipment  (20,985)  (47,016)
Net Cash used in investing activities  (279,918)  (47,016)
         
         
Cash flows from Financing Activities:        
Borrowings fom long-term debt obligations  51,500   262,500 
Payment for repurchase of common stock  (94,165)  - 
Loan proceeds  1,193,908   - 
Loan proceeds from factor, net  827,075   - 
Repayments of debt obligations  (33,087)  (38,715)
Proceeds from convertible promissory notes  -   170,000 
Issuance of stock for cash net of offering cost  730,183   - 
Payments on  Capital Leases  (1,072)  - 
Payments of stockholder distributions  -   (137,495)
Net Cash provided by (used in) financing activities  2,674,342   256,290 
         
Net Increase (decrease) in cash  694,958   143,708 
Cash at beginning of year  198,500   54,792 
Cash at end of year $893,458  $198,500 
         
Supplemental schedule of cash paid during the year for:        
Interest $36,156  $24,407 
Income Taxes $-  $- 
Supplemental schedule of non-cash investing and financing activities:        
Issuance of stock to repay debt $563,908  $- 
Capital lease obligation incurred for use of equipment $38,704  $- 
Beneficial conversion feature on convertible debt charged to additional paid in capital $300,000  $- 
Shares issued as loan fee $343,500  $- 
Conversion of $300,000 notes to common stock $300,000  $- 
Transfer of accounts payable to notes payable $65,000  $- 
The accompanying notes are an integral part of these consolidated financial statements.
F-6

1 – NATURE OF BUSINESS AND GOING CONCERN

Overview
Health Revenue Assurance Holdings, Inc. (the “Company”) is a trusted source of timely, accurate and critical resources, technology and information that supports the performance of revenue integrity in assuring the existence of healthcare organizations. The company and its subsidiaries’ products and services include business intelligence technology solutions, contract coding, billing, coding and compliance audits, education, revenue cycle consulting, physician services and ICD-10 transition services. The Company provides customized solutions to its clients with the highest regard for ethical standards and responsibility.
On August 15, 2011, Health Revenue Assurance Associates, Inc. (HRAA) the Company's subsidiary, entered into an Agreement and Plan of Merger with HRM, LLC, a Colorado limited liability corporation. HRAA was the surviving entity with HRM, LLC ceasing to exist.  HRM, LLC was inactive with no assets or liabilities and accordingly the shares issued to the owner of HRM, LLC were accounted for as compensation under an employment agreement with that owner.
Dream Reachers, LLC, owns the Company’s offices and is the borrower on a mortgage loan related to such offices. Dream Reachers, LLC does not engage in real estate rental business. Its offices are occupied by HRAA at no cost and HRAA pays the related mortgage’s principal and interest, taxes and maintenance. The Company’s subsidiary HRAA is the sole member effective May 2011. Dream Reachers has been treated as a Subsidiary for accounting purposes in the Company’s consolidated financial statements for all periods presented. (see Note 2)
On February 10, 2012, HRAA entered into a Merger agreement with Health Revenue Assurance Holdings, Inc. (formerly known as Anvex International, Inc.) "HRAH" (a Nevada incorporated publicly-held company) and its subsidiary Health Revenue Acquisition Corporation (Acquisition Subsidiary) which was treated for accounting purposes as a reverse recapitalization with HRAA considered the accounting acquirer.  Each share of HRAA's common stock was exchanged for the right to receive approximately 1,271 shares of HRAH’s common stock. Before their entry into the Merger Agreement, no material relationship existed between HRAH or Acquisition Sub and HRAA. (see Note 11)

On April 13, 2012, the Company’s Board of Directors unanimously approved a change in the Company’s name from Anvex International, Inc. to Health Revenue Assurance Holdings, Inc.

On April 13, 2012, the Company’s Board of Directors authorized a 12.98 for 1 split of its common stock to stockholders of record as of April 13, 2012. Shares resulting from the split were issued on April 26, 2012. In connection therewith, the Company transferred $32,747 from additional paid in capital to common stock, representing the par value of additional shares issued. As a result of the stock split, fractional shares were rounded up. All share and per share amounts for all periods presented have been retroactively adjusted to reflect the stock split. (see Note 12)

Going Concern

The Company’s future success is dependent upon its ability to achieve profitable operations and generate cash from operating activities, and upon additional financing, management believes they can raise the appropriate funds needed to support their business plan and develop an operating company which is cash flow positive.

However, as of December 31, 2012, the Company has a stockholders' deficit and for the year-ended ended December 31, 2012, incurred substantial net losses, and has used net cash in operations.  The Company has not been able to generate sufficient cash from operating activities to fund its ongoing operations. There is no guarantee that the Company will be able to generate enough revenue and/or raise capital to support its operations. These factors raise substantial doubt about the Company’s ability to continue as a going concern.

The consolidated financial statements do not include any adjustments relating to the recoverability or classification of recorded assets and liabilities that might result should the Company be unable to continue as a going concern.
As of December 31, 2012 the Company has a cash balance of approximately $894,000, of which $815,000 was received from new loans in December 2012. In January and February 2013, the Company received an additional $1,220,000 in loan proceeds from various investors.
2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries, Health Revenue Assurance Associates, Inc. and Dream Reachers, LLC. All significant inter-company transactions and balances are eliminated in consolidation.
F-7

Consolidation of Variable Interest Entities

Effective January 1, 2010, the Company adopted new provisions of the consolidation guidance included in Accounting Standards Codification 810, Consolidations, that amended the consolidation guidance applicable to VIEs and the definition of a VIE, and requires enhanced disclosures to provide more information about an enterprise's involvement in a VIE. Under the consolidation guidance, the Company must make an evaluation of these entities to determine if they meet the definition of a VIE. Generally, a VIE is an entity with one or more of the following characteristics: (a) the total equity investment at risk is not sufficient to permit the entity to finance its activities without additional subordinated financial support; (b) as a group, the holders of the equity investment at risk lack (i) the ability to make decisions about an entity's activities through voting or similar rights, (ii) the obligation to absorb the expected losses of the entity, or (iii) the right to receive the expected residual returns of the entity; or (c) the equity investors have voting rights that are not proportional to their economic interests and substantially all of the entity's activities either involve, or are conducted on behalf of, an investor that has disproportionately few voting rights. Dream Reachers became a wholly owned subsidiary in May 2011 but previously was treated as a VIE. The carrying amount and classification of the assets and liabilities of Dream Reachers, LLC included in the Consolidated Balance Sheets are approximately:
  December 31, 
  2012  2011 
Total assets $211,000  $230,000 
Total liabilities $182,000  $185,000 
Use of Estimates

The preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States of America (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts in the consolidated financial statements.  Actual results could differ from those estimates. Significant accounting estimates reflected in the Company’s consolidated financial statements include valuation of accounts receivable, valuation of property and equipment, valuation and amortization period of software, valuation of beneficial conversion features in convertible debt, valuation of equity based instruments issued for other than cash, revenue recognition, and the valuation allowance on deferred tax assets.

Cash

For purposes of the statement of cash flows, the Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents. The Company’s cash balances are maintained at various banks that are insured by the Federal Deposit Insurance Corporation subject to certain limitations.

Accounts Receivable and Factoring

Accounts receivable are stated at the amounts management expects to collect.  An allowance for doubtful accounts is recorded using a specific identification method based on a combination of historical experience, aging analysis and information on specific accounts.  Account balances are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote.  Management has determined that no allowance is required at December 31, 2012 and December 31, 2011. The Company accounts for its factoring arrangements as either a sale or a secured financing based on the criteria in ASC 860 "Transfers and Servicing".  Estimates of allowances for doubtful accounts are reflected as a recourse obligation, a liability, for factor arrangements treated as a sale with recourse or as a contra asset accounts receivable allowance account for arrangements accounted for as a secured financing.

Property and Equipment

Property and equipment is recorded at cost. Depreciation is computed using the straight-line method over estimated useful asset lives, which range from 5 to 39 years.  Repairs and maintenance are expensed, while additions and betterments are capitalized.  The cost and related accumulated depreciation of assets sold or retired are eliminated from the accounts and any gains or losses are reflected in earnings.

Leases

We perform a review of newly acquired leases to determine whether a lease should be treated as a capital or operating lease. Capital lease assets are capitalized and depreciated over the term of the initial lease. A liability equal to the present value of the aggregated lease payments is recorded utilizing the stated lease interest rate. If an interest rate is not stated, we will determine an estimated cost of capital and utilize that rate to calculate the present value. If the lease has an increasing rate over time, and (or) is an operating lease, all leasehold incentives, rent holidays, or other incentives will be considered in determining if a deferred rent liability is required. Leasehold incentives are capitalized and depreciated over the initial term of the lease.
F-8

Software

Costs incurred in connection with the development of software products are accounted for in accordance with the Financial Accounting Standards Board Accounting Standards Codification ("ASC") 985 Costs of Software to Be Sold, Leased or Marketed.”  Costs incurred prior to the establishment of technological feasibility are charged to research and development expense. Software development costs are capitalized after a product is determined to be technologically feasible and is in the process of being developed for market and capitalization ceases after the general release of the software. Amortization of capitalized software development costs begins upon initial product shipment. Capitalized software development costs are amortized over the estimated life of the related product (generally thirty-six months) using the straight-line method. The Company evaluates its software assets for impairment whenever events or change in circumstances indicate that the carrying amount of such assets may not be recoverable.  Recoverability of software assets to be held and used is measured by a comparison of the carrying amount of the asset to the future net undiscounted cash flows expected to be generated by the asset.  If such software assets are considered to be impaired, the impairment to be recognized is the excess of the carrying amount over the fair value of the software asset. 
Software maintenance costs are charged to expense as incurred. Expenditures for enhanced functionality are capitalized. The cost of the software and the related accumulated amortization are removed from the accounts upon retirement of the software with any resulting loss being recorded in operations.  No amortization expense was recorded in the accompanying consolidated financial statements as the software had yet to be placed in service.

Long-Lived Assets

The Company reviews the carrying value of its long-lived assets whenever events or changes in circumstances indicate that the carrying values may no longer be appropriate.  Recoverability of carrying values is assessed by estimating future net cash flows from the assets. Impairment assessment inherently involves judgment as to assumptions about expected future cash flows and the impact of market conditions on those assumptions.  Future events and changing market conditions may impact management's assumptions as to sales prices, rental rates, costs, holding periods or other factors that may result in changes in the Company’s estimates of future cash flows.  Although management believes the assumptions used in testing for impairment are reasonable, changes in any one of the assumptions could produce a significantly different result.

Fair Value Measurements and Fair Value of Financial Instruments

Fair value is the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants.  The Company classifies assets and liabilities recorded at fair value under the fair value hierarchy based upon the observability of inputs used in valuation techniques.  Observable inputs (highest level) reflect market data obtained from independent sources, while unobservable inputs (lowest level) reflect internally developed market assumptions. The fair value measurements are classified under the following hierarchy:
Level 1—Observable inputs that reflect quoted market prices (unadjusted) for identical assets and liabilities in active markets;
Level 2—Observable inputs, other than quoted market prices, that are either directly or indirectly observable in the marketplace for identical or similar assets and liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets and liabilities; and
��Level 3—Unobservable inputs that are supported by little or no market activity that are significant to the fair value of assets or liabilities.

The estimated fair value of certain financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued expenses are carried at historical cost basis, which approximates their fair values because of the short-term nature of these instruments.
Revenue Recognition
The Company recognizes services revenue based on the proportional performance method of recognizing revenue.
A portion of the Company’s revenue is generated from medical coding audit services. Auditing revenue is invoiced in accordance with the contract, generally at three benchmark time periods which coincide with when specific, obligatory field work services have been rendered and completed, the value of this portion of the contract price has been predetermined and agreed upon, and the client has received benefit or value in the form of the independent identification of system weaknesses and risk analysis. Further, collectability is reasonably assured due to the existence of a fixed fee contract and the size and financial health of the Company’s clients. Below is a description of the general benchmarks and work phases associated with the Company’s audit services:

   ●Planning Phase - work commences prior to and as soon as the contract is signed and includes setting the audit scope, scheduling of the job, assignment of audit staff, understanding the client and their systems, determination of sample size and sampling methods to be employed, and other specific items as outlined in the contract. The planning phase includes the determination of deliverables as defined in the contract, generally consisting of a listing of errors, training and a final report. The Company generally invoices and recognizes 50% of the contract value at the completion of the Planning Phase. Although all of the contracts contain a clause making the first 50% of the engagement fee due and non-refundable at this point, the Company does not deem this initial fee to be recognized as deferred revenue under SAB 104 due to the extensive amount of work to be done prior to accepting the contract.
F-9

   ●
Field Work Phase – is performed at the client location and generally lasts one week and encompasses actual testing of sample claims preselected in the Planning Phase. The auditor generally preloads the selected claims into the Company’s proprietary software and audits the claim records by reviewing actual medical records. The software assists the auditor in determining proper classifications and allows the auditor to compare the proper classification against what was filed in the submission made by the client to Medicare. Notes and comments are recorded and audit reports are generated. The Company generally invoices and recognizes 40% of the contract value at the completion of the Field Work Phase.
   ●Reporting Phase – includes a summary of audit findings, exit conference with clients, and any other specific deliverables as determined by the contract. The Company generally invoices and recognizes the remaining 10% of the contract value at the completion of the Report Phase.

A portion of the Company’s revenue is derived from consulting, training and coding services provided. Revenue from these revenue streams is recognized after services are performed based on the quoted and agreed upon fee contained in its contracts.
The Company intends a general release of its first software product in early 2013.  Software sales on a standalone basis will be recognized upon delivery of the software when evidence of the purchase arrangement exists and the price is determinable, and when collectability is reasonably assured.

Arrangements with customers may involve multiple elements including software sales, training, software product maintenance, coding services, coding audit services and other consulting services. Training and maintenance on software products will generally occur after the software product sale while other services may occur before or after the software product sale and may not relate to the software product.  Revenue recognition for multiple element arrangement is as follows:

Each element is accounted for separately when each element has value to the customer on a standalone basis and there is Company specific objective evidence of selling price of each deliverable. For revenue arrangements with multiple deliverables, the Company allocates the total customer arrangement to the separate units of accounting based on their relative selling prices as determined by the price of the items when sold separately. Once the selling price is allocated, the revenue for each element is recognized using the general and specific criteria under GAAP as discussed above for elements sold in non-multiple element arrangements. A delivered item or items that do not qualify as a separate unit of accounting within the arrangement are combined with the other applicable undelivered items within the arrangement. The allocation of arrangement consideration and the recognition of revenue is then determined for those combined deliverables as a single unit of accounting. The Company has historically sold its services with established rates, which it believes is Company specific objective evidence of selling price. For the new software products, management has established selling prices, which qualifies as Company specific objective evidence of selling price. Generally all elements in multiple element arrangements with Company customers qualify as separate units of
For our education products sold we have determined to account for the course materials and training components as one unit of accounting.  Accordingly, revenue is recognized for the single unit upon delivery of the training through our online webinars.

On July 15, 2013, the Company issued a general release for one of its products Visualizer. Software sales on a standalone basis will be recognized upon delivery of the software when evidence of the purchase arrangement exists and the price is determinable, and when collectability is reasonably assured. The Company will continue to use the Visualizer suite of functionality as internally developed software to generate customized reports for revenue integrity auditing and compliance services but the Company no longer intends to market or sell internally developed software on a stand alone basis.
Share Based Compensation
Compensation expense for all stock-based employee and director compensation awards granted is based on the grant date fair value estimated in accordance with the provisions of ASC Topic 718, Stock Compensation. The Company recognizes these compensation costs on a straight-line basis over the requisite service period of the award, which is generally the option vesting term. Vesting terms vary based on the individual grant terms.
The Company estimates the fair value of stock-based compensation awards on the date of grant using the Black-Scholes-Merton (“BSM”) option pricing model, which was developed for use in estimating the value of traded options that have no vesting restrictions and are freely transferable. In addition, option valuation models require the input of highly subjective assumptions including the expected stock price volatility. The BSM option-pricing model considers, among other factors, the expected term of the award and the expected volatility of the Company’s stock price. Expected terms are calculated using the Simplified Method, volatility is determined based on the Company's historical stock price trends and the discount rate is based upon treasury rates with instruments of similar expected terms. Warrants granted to non-employees are accounted for in accordance with the measurement and recognition purposes.criteria of ASC Topic 505-50, Equity Based Payments to Non-Employees.
Segment Reporting
Financial Accounting Standards Board ASC Topic 280, Segment Reporting (“ASC 280”), establishes standards for the way public business enterprises report information about operating segments. ASC 280 also establishes standards for related disclosures about products and services, geographic areas and major customers. The Company has determined that based on these criteria it only operates one segment, consulting services, as all other services do not meet the minimum threshold for separate reporting of a segment.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Not required for smaller reporting companies.
 
 
F-1025

 
 
F-1

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders of:
Health Revenue Assurance Holdings, Inc.
We have audited the accompanying consolidated balance sheets of Health Revenue Assurance Holdings, Inc. and Subsidiaries as of December 31, 2013 and 2012, and the related consolidated statements of operations, changes in stockholders’ equity (deficit) and cash flows for each of the two years in the period ended December 31, 2013.  These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall consolidated financial statement presentation.  We believe that our audits provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Health Revenue Assurance Holdings, Inc. and Subsidiaries as of December 31, 2013 and 2012, and the consolidated results of its operations and its cash flows for each of the two years in the period ended December 31, 2013 in conformity with accounting principles generally accepted in the United States of America.

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern.  As discussed in Note 1 to the consolidated financial statements, the Company has a net loss available to common stockholders and net cash used in operating activities in 2013 of $8,167,425 and $3,365,005, respectively, and has a working capital deficiency, stockholders’ deficiency and  accumulated deficit of $2,292,754, $4,154,247 and $10,752,223, respectively at December 31, 2013. These matters raise substantial doubt about the Company's ability to continue as a going concern. Management’s Plan in regards to these matters is also described in Note 1. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
/s/ Salberg & Company, P.A.

SALBERG & COMPANY, P.A.
Boca Raton, Florida
April 15, 2014
2295 NW Corporate Blvd., Suite 240 • Boca Raton, FL 33431-7328
Phone: (561) 995-8270 • Toll Free: (866) CPA-8500 • Fax: (561) 995-1920
www.salbergco.com • info@salbergco.com
Member National Association of Certified Valuation Analysts • Registered with the PCAOB
Member CPA Connect with Affiliated Offices Worldwide • Member AICPA Center for Audit Quality
F-2

HEALTH REVENUE ASSURANCE HOLDINGS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
      
  December 31,  December 31, 
  2013  2012 
Assets      
       
Cash $3,053,485  $893,458 
Accounts receivable  901,918   1,246,814 
Accounts receivable - Related Party, net of allowance $16,244 and $0 respectively  25,000   - 
Prepaid expenses  1,050,210   3,600 
Other current assets  1,676   688 
Total Current Assets  5,032,289   2,144,560 
         
Property and Equipment, net  381,847   365,017 
Software, net  -   258,933 
Other assets  12,665   8,871 
Finance costs, net  2,150   2,477 
Total Other Assets  14,815   270,281 
         
Total Assets $5,428,951  $2,779,858 
         
Liabilities and Stockholders' Equity (Deficit)        
         
Accounts payable $154,324  $207,741 
Due to officers  -   75,000 
Accrued expenses  40,373   64,077 
Accrued payroll  414,684   412,186 
Loan payable to factor  542,530   827,075 
Accrued interest  5,850   4,524 
Line of credit  44,692   25,000 
Capital Leases, current portion  32,768   16,923 
Notes payable, current portion, net of discount  380,326   202,557 
Long term debt, current portion  44,084   37,513 
Settlement Payable  7,000   115,278 
Deferred Revenue  209,033   - 
Other current liabilities  43,379   - 
Warrant derivative fair value  5,406,000   - 
Accrued preferred stock dividend payable  -   - 
Total Current Liabilities  7,325,043   1,987,874 
Capital Leases (net of current portion)  26,108   23,974 
Line of credit (net of current portion)  -   125,000 
Notes payable (net of current portion), net of discount  31,694   273,751 
Long term debt (net of current portion)  272,353   181,457 
Total Liabilities  7,655,198   2,592,056 
         
Temporary Equity        
Series A 8% redeemable convertible preferred stock (13,500,000 and 0 shares issued and outstanding at December 31, 2013 and 2012, respectively –Redemption value of $5,460,000)  1,928,000   - 
         
Commitments and Contingencies (See Note 10)        
         
Stockholders' Equity (Deficit):        
Common stock ($0.001 par value, 500,000,000 shares authorized, 54,752,294 and 39,054,867 shares issued and outstanding at December 31, 2013 and December 31, 2012, respectively) 54,752   39,055 
Additional paid-in capital  6,543,224   2,738,545 
Subscription receivable  -   (5,000)
Accumulated deficit  (10,752,223)  (2,584,798)
Total Stockholders' Equity (Deficit)  (4,154,247)  187,802 
         
Total Liabilities and Stockholders' Equity (Deficit) $5,428,951  $2,779,858 
The accompanying notes are an integral part of these consolidated financial statements.
F-3

CONSOLIDATED STATEMENTS OF OPERATIONS
      
  For the Year-Ended 
  December 31,  December 31, 
  2013  2012 
       
Revenue $7,099,514  $5,806,848 
Revenue - Related Party  211,239   - 
Total Revenue  7,310,753   5,806,848 
         
Cost of Revenues  4,061,644   2,830,008 
Gross Profit  3,249,109   2,976,840 
         
Operating Expenses        
Selling and administrative expenses (includes stock compensation of $639,328 and $0 in 2013 and 2012, respectively)  7,016,533   3,853,820 
Research and development  -   64,386 
Asset Impairment  946,931   - 
Depreciation and amortization  83,900   50,765 
Total Operating Expenses  8,047,364   3,968,971 
         
Operating Loss  (4,798,255)  (992,131)
         
Other Income (Expense)        
Other income  67   10 
Interest expense  (927,047)  (465,349)
Gain on extinguishment of debt for put premium  33,364   - 
Gain from change in fair value of warrant liability  365,255   - 
Loss on extinguishment of debt  (146,624)  - 
Total Other Income (Expense), net  (674,985)  (465,339)
         
Net Loss  (5,473,240)  (1,457,470)
Cumulative preferred stock dividend  (60,000)  - 
Deemed dividend for beneficial conversion feature of preferred stock  (2,634,185)  - 
Net Loss available to common stockholders $(8,167,425) $(1,457,470)
         
Net Loss Per Share        
basic and diluted $(0.17) $(0.04)
Weighted Average Number of Shares Outstanding        
basic and diluted  48,385,115   32,730,809 
The accompanying notes are an integral part of these consolidated financial statements.
F-4

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDER'S EQUITY (DEFICIT)
FOR THE YEARS ENDED DECEMBER 31, 2013 AND 2012
        Additional        Total 
  Common Stock  Paid-in  Subscription  Accumulated  Stockholders' 
  Shares  Amount  Capital  Receivable  Deficit  Equity (Deficit) 
                   
Balance at December 31, 2011  16,499,021  $16,499  $751,010  $-  $(1,127,328) $(359,819)
                         
Recapitalization  13,499,206   13,499   (13,499)  -   -   - 
2011 bridge note converted in 2012 related to reverse merger  1,343,729   1,344   248,656   -   -   250,000 
Issuance of common stock for cash  4,352,312   4,352   1,051,742   -   -   1,056,094 
Repayment of advances with shares  1,265,381   1,266   312,642   -   -   313,908 
Value of Beneficial conversion feature in convertible debt --   300,000   -   -   300,000 
Repurchase of shares pursuant to settlement agreement  (3,299,802)  (3,300)  (229,200)  -   -   (232,500)
Conversion of convertible debt  3,000,000   3,000   297,000   -   -   300,000 
Shares issued to lender as fees  2,375,000   2,375   341,125   -   -   343,500 
Offering costs  -   -   (325,911)  -   -   (325,911)
Subscription receivable  20,000   20   4,980   (5,000)  -   - 
Fractional rounding  26   -   -   -   -   - 
Net Loss 2012  -   -   -   -   (1,457,470)  (1,457,470)
Balance at December 31, 2012  39,054,867   39,055   2,738,545   (5,000)  (2,584,798)  187,802 
                         
Conversion of convertible debt  1,608,333   1,608   513,059   -   -   514,667 
Issuance of common stock as compensation  462,665   463   158,542   -   -   159,005 
Issuance of common stock for cash  3,446,429   3,446   1,234,554   -   -   1,238,000 
Deemed dividend for series A preferred stock's beneficial conversion feature  -   -   -   -   (2,634,185)  (2,634,185)
Dividends on series A preferred stock  -   -   -   -   (60,000)  (60,000)
Public offering costs  -   -   (9,553)  -   -   (9,553)
Reclassification of warrant liability  -   -   (101,418)  -   -   (101,418)
Receipt of subscription receivable  -   -   -   5,000   -   5,000 
Shares issued as loan fees  5,575,000   5,575   673,778   -   -   679,353 
Shares issued for services  4,605,000   4,605   1,320,895   -   -   1,325,500 
Stock option expense  -   -   14,822   -   -   14,822 
                         
Net Loss 2013  -   -   -   -   (5,473,240)  (5,473,240)
Balance at December 31, 2013  54,752,294  $54,752  $6,543,224  $-  $(10,752,223) $(4,154,247)
The accompanying notes are an integral part of these consolidated financial statements.
F-5

CONSOLIDATED STATEMENTS OF CASH FLOWS
  For the Year-Ended 
  December 31,  December 31, 
  2013  2012 
Cash flows from Operating Activities:      
Net loss available to common stockholders $(8,167,425) $(1,457,470)
Adjustments to reconcile net loss to net cash used in operating activities:        
Cumulative series A preferred stock dividend  60,000   - 
Deemed dividend for beneficial conversion feature of series A preferred stock  2,634,185   - 
Amortization of debt discount  556,028   304,808 
Amortization of debt issue costs  327   - 
Depreciation expense  83,573   50,765 
Amortization of software  64,137   - 
Software impairment  946,931   - 
Accretion of premium on debt  33,364   - 
Bad debt expense  26,116   - 
Amortization of prepaid shares issued for services  465,501   - 
Stock option expense  14,822   - 
Shares issued for services  159,005   - 
Loss on early extinguishment of debt  146,624   - 
Gain from change in fair market value of warrant derivative liability  (365,255)  - 
Change in operating assets and liabilities:        
Accounts receivable  (17,655)  (1,103,257)
Other assets  (4,788)  5,146 
Prepaid expenses  (129,038)  20,912 
Accounts payable  (53,417)  53,783 
Accounts payable related party  -   75,000 
Settlement accrual  7,000   - 
Accrued liabilities  (85,801)  383,835 
Other accrued liabilities  49,229   - 
Accrued payroll  2,499   - 
Deferred revenue  209,033   (32,988)
Net Cash used in operating activities  (3,365,005)  (1,699,466)
         
Cash flows from Investing Activities:        
Capitalization of internally developed software  (752,135)  (258,933)
Purchases of property and equipment  (10,304)  (20,985)
Net Cash used in investing activities  (762,439)  (279,918)
         
Cash flows from Financing Activities:        
Proceeds from issuance of common stock  1,243,000   730,183 
Proceeds from series A 8% redeemable convertible preferred stock issuance  5,400,000   - 
Preferred and common stock offering costs  (505,901)  - 
Stockholder loan repayment -related party  (115,000)  - 
Stockholder loan - related party  40,000   - 
Payment for repurchase of common stock  -   (94,165)
Loan proceeds  1,595,000   1,193,908 
Loan proceeds from factor, net  26,890   827,075 
Repayments of loans  (1,237,145)  (33,087)
Repayment of capital lease  (18,015)  (1,072)
Settlement payments  (115,278)  - 
Borrowings (repayments) on line of credit, net  (26,080)  51,500 
Net Cash provided by financing activities  6,287,471   2,674,342 
         
Net increase in cash  2,160,027   694,958 
Cash at beginning of year  893,458   198,500 
Cash at ending of year $3,053,485  $893,458 
         
Supplemental schedule of cash paid during the period for:     
Interest $376,539  $36,156 
Income Taxes $-  $- 
Supplemental schedule of non-cash investing and financing activities:     
Issuance of stock to repay debt $514,667  $563,908 
Capital lease obligation incurred for use of equipment $90,099  $38,704 
Beneficial conversion feature on convertible debt charged to additional paid in capital $-  $300,000 
Conversion of $300,000 notes to common stock $-  $300,000 
Shares issued as a loan fee $679,353  $343,500 
Transfer of accounts payable to notes payable $-  $65,000 
Insurance premium finance contract recorded as prepaid asset $57,573  $- 
Shares issued for prepaid services $1,325,500  $- 
Reclassification of line of credit to note payable $133,333  $- 
Constructive dividend $2,634,185  $- 
Reclassification of derivative to warrant liability $5,771,255  $- 
Debt discount $37,500  $- 
The accompanying notes are an integral part of these consolidated financial statements.
F-6

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
1 – NATURE OF BUSINESS AND GOING CONCERN
Overview
Health Revenue Assurance Holdings, Inc. (the “Company”) is a provider of revenue cycle services to a broad range of healthcare providers. We offer our customers integrated solutions designed around their specific business needs, including revenue cycle data analysis, contract and outsourced coding, billing, coding and compliance audits, coding education, coding consulting, physician coding services and ICD-10 education and transition services. With this approach, our customers benefit from integrated service offerings that we believe enhances their revenue integrity. As a result, we believe we help our customers achieve their business objectives and patient care objectives.
Dream Reachers, LLC, owns the Company’s offices and is the borrower on a mortgage loan related to such offices. Dream Reachers, LLC does not engage in real estate rental business. Its offices are occupied by Health Revenue Assurance Associates, Inc. (“HRAA”) at no cost and HRAA pays the related mortgage’s principal and interest, taxes and maintenance. The Company’s subsidiary HRAA is the sole member effective May 2011. Dream Reachers has been treated as a subsidiary for accounting purposes in the Company’s consolidated financial statements for all periods presented. (See Note 2)
On February 10, 2012, HRAA entered into an Agreement and Plan of Merger and Reorganization (the “Merger Agreement”) with Health Revenue Assurance Holdings, Inc. (formerly known as Anvex International, Inc., "HRAH"), a Nevada company, and its wholly-owned subsidiary Health Revenue Acquisition Corporation (“Acquisition Sub”), which was treated for accounting purposes as a reverse recapitalization with HRAA, considered the accounting acquirer. Each share of HRAA's common stock was exchanged for the right to receive approximately 1,271 shares of HRAH’s common stock. Before their entry into the Merger Agreement, no material relationship existed between HRAH and Acquisition Sub or HRAA. (See Note 12)
On April 13, 2012, the Company changed its name from Anvex International, Inc. to Health Revenue Assurance Holdings, Inc.
On April 13, 2012, the Company’s board of directors authorized a 12.98 for 1 split of its common stock to stockholders of record as of April 13, 2012. Shares resulting from the split were issued on April 26, 2012. In connection therewith, the Company transferred $32,747 from additional paid in capital to common stock, representing the par value of additional shares issued. As a result of the stock split, fractional shares were rounded up. All share and per share amounts for all periods presented have been retroactively adjusted to reflect the stock split. (See Note 12)
Going Concern
The Company’s future success is dependent upon its ability to achieve profitable operations and generate cash from operating activities, and upon additional financing, Management believes they can raise the appropriate funds needed to support their business plan and develop an operating company which is cash flow positive.
However, as of December 31, 2013, the Company has a working capital deficiency, stockholders’ deficit and accumulated deficit of $2,292,754, $4,154,247, and $10,752,223, respectively, for the year ended December 31, 2013, incurred net losses available to common stockholders of $8,167,425, and has used net cash in operations of $3,365,005. The Company has not been able to generate sufficient cash from operating activities to fund its on-going operations. There is no guarantee that the Company will be able to generate enough revenue and/or raise capital to support its operations. These factors raise substantial doubt about the Company’s ability to continue as a going concern.
The consolidated financial statements do not include any adjustments relating to the recoverability or classification of recorded assets and liabilities that might result should the Company be unable to continue as a going concern.
As of December 31, 2013, the Company has a cash balance of approximately $3,053,000. The Company is currently addressing the going concern and liquidity issues. The Company expects an increase in cash flow as the result of a growing customer demand for medical billing, consulting, training, and education.
On November 12, 2013, the Company entered into a Securities Purchase Agreement for the sale of $5.4 million in Series A 8% redeemable convertible preferred stock (the “Series A Preferred Stock”) and warrants to purchase shares of the Company’s common stock. The Series A Preferred Stock is convertible into common stock on a 2 for 1 basis and is redeemable by the Company, at the option of the investor, 48 months from November 12, 2013 at the stated value of $0.30 per share or a total of $5,400,000 plus accumulated but unpaid dividends, whether declared or not. The net proceeds to the Company after commissions and professional fees was $4,903,652 and after payment of stockholder loans is $4,322,000. The net raise is sufficient to fund on-going operations for the next several months. However, the funding is not sufficient to alleviate the going concern risk. (See Note 12)
2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Principles of Consolidation
The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries, Health Revenue Assurance Associates, Inc. and Dream Reachers, LLC. All significant inter-company transactions and balances are eliminated in consolidation.
F-7

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
Use of Estimates
The preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States of America (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts in the consolidated financial statements. Actual results could differ from those estimates. Significant accounting estimates reflected in the Company’s consolidated financial statements include valuation of accounts receivable, valuation of property and equipment, valuation and amortization period of software, valuation of beneficial conversion features in convertible debt, valuation of derivatives, valuation of equity based instruments issued for other than cash, revenue recognition, and the valuation allowance on deferred tax assets.
Cash
For purposes of the statement of cash flows, the Company considers all highly liquid investments with maturity of three months or less when purchased to be cash equivalents. The Company’s cash balances are maintained at various banks that are insured by the Federal Deposit Insurance Corporation subject to certain limitations.
Accounts Receivable and Factoring
Accounts receivable are stated at the amounts management expects to collect. An allowance for doubtful accounts is recorded using a specific identification method based on a combination of historical experience, aging analysis and information on specific accounts. Account balances are written off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Management has determined that an allowance in the amount of $16,244 is required as of December 31, 2013. The allowance arises from a website development project contracted with ResumeBear, a related party. The Company accounts for its factoring arrangements as either a sale or a secured financing based on the criteria in ASC 860 "Transfers and Servicing". Estimates of allowances for doubtful accounts are reflected as a recourse obligation, a liability, for factor arrangements treated as a sale with recourse or as a contra asset accounts receivable allowance account for arrangements accounted for as a secured financing.
Property and Equipment
Property and equipment is recorded at cost. Depreciation is computed using the straight-line method over estimated useful asset lives, which range from 5 to 39 years. Repairs and maintenance are expensed, while additions and betterments are capitalized. The cost and related accumulated depreciation of assets sold or retired are eliminated from the accounts and any gains or losses are reflected in earnings.
Leases
We perform a review of newly acquired leases to determine whether a lease should be treated as a capital or operating lease. Capital lease assets are capitalized and depreciated over the term of the initial lease. A liability equal to the present value of the aggregated lease payments is recorded utilizing the stated lease interest rate. If an interest rate is not stated, we will determine an estimated cost of capital and utilize that rate to calculate the present value. If the lease has an increasing rate over time, and (or) is an operating lease, all leasehold incentives, rent holidays, or other incentives will be considered in determining if a deferred rent liability is required. Leasehold incentives are capitalized and depreciated over the initial term of the lease.
Software
Costs incurred in connection with the development of software products are accounted for in accordance with the Financial Accounting Standards Board Accounting Standards Codification ("ASC") 985 Costs of Software to Be Sold, Leased or Marketed.” Costs incurred prior to the establishment of technological feasibility are charged to research and development expense. Software development costs are capitalized after a product is determined to be technologically feasible and is in the process of being developed for market and capitalization ceases after the general release of the software. Amortization of capitalized software development costs begins upon initial product shipment after general release. Capitalized software development costs are amortized over the estimated life of the related product (generally thirty-six months) using the straight-line method. The Company evaluates its software assets for impairment whenever events or change in circumstances indicate that the carrying amount of such assets may not be recoverable. Recoverability of software assets to be held and used is measured by a comparison of the carrying amount of the asset to the future net undiscounted cash flows expected to be generated by the asset. If such software assets are considered to be impaired, the impairment to be recognized is the excess of the carrying amount over the fair value of the software asset.
F-8

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
Software maintenance costs are charged to expense as incurred. Expenditures for enhanced functionality are capitalized. The cost of the software and the related accumulated amortization are removed from the accounts upon retirement of the software with any resulting loss being recorded in operations. On July 15, 2013 the Company issued a general release for one of its products Visualizer. After the general release, the Company recorded approximately $64,000 in amortization expense in the accompanying consolidated financial statements for the year ended December 31, 2013. On September 30, 2013, the Company impaired the capitalized research and development costs for the Visualizer software suite of multiple offerings and the OMC Initiater after an evaluation based in part on the lack of cash flow and customer demand in ICD Visualizer after the general acceptance release date of July 15, 2013. In addition, the Company’s going concern opinion and cash liquidity concerns restrained the ability to make a capital investment in research and development to complete existing products in the pipeline as the available cash is needed to fund normal operating expenses. The resulting loss of $946,931 is presented as a line item entitled “asset impairment” on the consolidated statement of operations. The Company will continue to use the Visualizer suite of functionality as internally developed software to generate customized reports for revenue integrity auditing and compliance services but the Company no longer intends to market or sell internally developed software on a stand alone basis.
Long-Lived Assets
The Company reviews the carrying value of its long-lived assets whenever events or changes in circumstances indicate that the carrying values may no longer be appropriate. Recoverability of carrying values is assessed by estimating future net cash flows from the assets. Impairment assessment inherently involves judgment as to assumptions about expected future cash flows and the impact of market conditions on those assumptions. Future events and changing market conditions may impact management's assumptions as to sales prices, rental rates, costs, holding periods or other factors that may result in changes in the Company’s estimates of future cash flows. Although management believes the assumptions used in testing for impairment are reasonable, changes in any one of the assumptions could produce a significantly different result.
Fair Value Measurements and Fair Value of Financial Instruments
Fair value is the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants. The Company classifies assets and liabilities recorded at fair value under the fair value hierarchy based upon the observability of inputs used in valuation techniques. Observable inputs (highest level) reflect market data obtained from independent sources, while unobservable inputs (lowest level) reflect internally developed market assumptions. The fair value measurements are classified under the following hierarchy:
Level 1—Observable inputs that reflect quoted market prices (unadjusted) for identical assets and liabilities in active markets;
Level 2—Observable inputs, other than quoted market prices, that are either directly or indirectly observable in the marketplace for identical or similar assets and liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets and liabilities; and
Level 3—Unobservable inputs that are supported by little or no market activity that is significant to the fair value of assets or liabilities.
The estimated fair value of certain financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued expenses are carried at historical cost basis, which approximates their fair values because of the short-term nature of these instruments.
Accounting for Derivatives

The Company evaluates its convertible instruments, options, warrants or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for under ASC Topic 815, “Derivatives and Hedging.”  The result of this accounting treatment is that the fair value of the derivative is marked-to-market each balance sheet date and recorded as a liability.  In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statement of operations as other income (expense).  Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity.  Equity instruments that are initially classified as equity that become subject to reclassification under ASC Topic 815 are reclassified to liabilities at the fair value of the instrument on the reclassification date.
Revenue Recognition
The Company recognizes medical coding audit services revenue based on the proportional performance method of recognizing revenue.
A portion of the Company’s revenue is generated from medical coding audit services. Auditing revenue is invoiced in accordance with the contract, generally at three benchmark time periods which coincide with when specific, obligatory field work services have been rendered and completed, the value of this portion of the contract price has been predetermined and agreed upon, and the client has received benefit or value in the form of the independent identification of system weaknesses and risk analysis. Further, collectability is reasonably assured due to the existence of a fixed fee contract and the size and financial health of the Company’s clients. Below is a description of the general benchmarks and work phases associated with the Company’s audit services:
Planning Phase - work commences prior to and as soon as the contract is signed and includes setting the audit scope, scheduling of the job, assignment of audit staff, understanding the client and their systems, determination of sample size and sampling methods to be employed, and other specific items as outlined in the contract. The planning phase includes the determination of deliverables as defined in the contract, generally consisting of a listing of errors, training and a final report. The Company generally invoices and recognizes 50% of the contract value at the completion of the Planning Phase. Although all of the contracts contain a clause making the first 50% of the engagement fee due and non-refundable at this point, the Company does not deem this initial fee to be recognized as deferred revenue under SAB 104 due to the extensive amount of work to be done prior to accepting the contract.
Field Work Phase – is performed at the client location and generally lasts one week and encompasses actual testing of sample claims preselected in the Planning Phase. The auditor generally preloads the selected claims into the Company’s proprietary software and audits the claim records by reviewing actual medical records. The software assists the auditor in determining proper classifications and allows the auditor to compare the proper classification against what was filed in the submission made by the client to Medicare. Notes and comments are recorded and audit reports are generated. The Company generally invoices and recognizes 40% of the contract value at the completion of the Field Work Phase.
Reporting Phase – includes a summary of audit findings, exit conference with clients, and any other specific deliverables as determined by the contract. The Company generally invoices and recognizes the remaining 10% of the contract value at the completion of the Reporting Phase.
F-9

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
A portion of the Company’s revenue is derived from consulting and coding services provided. Revenue from these revenue streams is recognized after services are performed based on the quoted and agreed upon fee contained in its contracts.
Arrangements with customers may involve multiple elements including software products, education products, training, software product maintenance, coding services, coding audit services and other consulting services. Training and maintenance on software products will generally occur after the software product sale. Other services may occur before or after the product sales and may not relate to the products. Revenue recognition for multiple element arrangements is as follows:
Each element is accounted for separately when each element has value to the customer on a standalone basis and there is Company specific objective evidence of selling price of each deliverable. For revenue arrangements with multiple deliverables, the Company allocates the total customer arrangement to the separate units of accounting based on their relative selling prices as determined by the price of the items when sold separately. Once the selling price is allocated, the revenue for each element is recognized using the general and specific criteria under GAAP as discussed above for elements sold in non-multiple element arrangements. A delivered item or items that do not qualify as a separate unit of accounting within the arrangement are combined with the other applicable undelivered items within the arrangement. The allocation of arrangement consideration and the recognition of revenue is then determined for those combined deliverables as a single unit of accounting. The Company has historically sold its services with established rates, which it believes is Company specific objective evidence of selling price. For the new software products, management has established selling prices, which qualifies as Company specific objective evidence of selling price.
For our education products sold we have determined to account for the course materials and training components as one unit of accounting.  Accordingly, revenue is recognized for the single unit upon delivery of the training through our online webinars.

On July 15, 2013, the Company issued a general release for one of its products Visualizer. Software sales on a standalone basis will be recognized upon delivery of the software when evidence of the purchase arrangement exists and the price is determinable, and when collectability is reasonably assured. The Company will continue to use the Visualizer suite of functionality as internally developed software to generate customized reports for revenue integrity auditing and compliance services but the Company no longer intends to market or sell internally developed software on a stand alone basis.
Cost of Revenues

Cost of revenues includes labor costs for services and education development costs. There were no depreciation or amortizationAmortization costs in 2012 or 2011 that2013 of approximately $64,000 were allocableallocated to cost of sales. In future periods, amortization of capitalizedsales related to software costs will be included in costs of revenues.
amortization.
 
Stock-BasedShare Based Compensation

Stock-basedCompensation expense for all stock-based employee and director compensation expenseawards granted is measured atbased on the grant date fair value estimated in accordance with the provisions of the award and is expensedASC Topic 718, Stock Compensation. The Company recognizes these compensation costs on a straight-line basis over the requisite service period.  For employee stock-based awards,period of the award, which is generally the option vesting term. Vesting terms vary based on the individual grant terms.
The Company calculatesestimates the fair value of the awardstock-based compensation awards on the date of grant using the Black-ScholesBlack-Scholes-Merton (“BSM”) option pricing model.  Determiningmodel, which was developed for use in estimating the fair value of stock-based awards attraded options that have no vesting restrictions and are freely transferable. In addition, option valuation models require the grant date under thisinput of highly subjective assumptions including the expected stock price volatility. The BSM option-pricing model requires judgment, including estimating volatility, employee stock option exercise behaviors and forfeiture rates.  The assumptions used in calculatingconsiders, among other factors, the fair value of stock-based awards represent the Company's best estimates, but these estimates involve inherent uncertainties and the application of management judgment.  For non-employee stock-based awards, the Company calculates the fair valueexpected term of the award and the expected volatility of the Company’s stock price. Expected terms are calculated using the Simplified Method, volatility is determined based on the date of grant in the same manner as employee awards, however, the awards are revalued at the end of each reporting periodCompany's historical stock price trends and the prorata compensation expensediscount rate is adjusted accordingly until such time the non-employee award is fully vested, at which time the total compensation recognizedbased upon treasury rates with instruments of similar expected terms. Warrants granted to date shall equal the fair value of the stock-based award as calculated onnon-employees are accounted for in accordance with the measurement date, which is the date at which the award recipient’s performance is complete.  The estimationand recognition criteria of stock-based awards that will ultimately vest requires judgment, andASC Topic 505-50, Equity Based Payments to the extent actual results or updated estimates differ from original estimates, such amounts are recorded as a cumulative adjustment in the period estimates are revised.Non-Employees.
 
Research and Development Costs
 
In accordance with ASC 730-10, Researchresearch and development costs are expensed when incurred. Total research and development costs for the years ended December 31, 2013 and 2012 were $0 and 2011 were $64,386, and $93,489 respectively.
 
Advertising
 
The cost of advertising is expensed as incurred. Advertising and marketing expenses amounted to approximately $130,000$121,000 and $116,000$130,000 for the year ended December 31, 20122013 and 2011,2012, respectively and the total is included in selling and administrative expenses.
 
Income Taxes

The CompanyCompany’s subsidiary, HRAA, elected to convert from a Subchapter S corporation for Federal income tax purposes to a C corporation effective October 21, 2011. Upon ourHRAA’s C colorationcorporation election, weit began to use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

F-10

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.
 
F-11

Earnings Per Share
 
The Company computes and presents earnings or losses per share in accordance with FASB ASC Topic 260,Earnings per share. Basic earnings or losses per share are computed by dividing net income (loss) attributable to common stockholders by the weighted average number of common shares outstanding. Diluted earnings or loss per share is computed by dividing net income (loss) attributable to common stockholders by the weighted average number of common shares and common stock equivalents outstanding, calculated on the treasury stock method for options and warrants using the average market prices during the period.

As the Company incurred a net loss in all periods presented, all potentially dilutive securities were excluded from the computation of diluted loss per share since the effect of including them is anti-dilutive. There were no dilutiveDilutive securities outstanding at December 31, 20122013 were 1,000,000 stock options, 29,940,000 warrants, and 2011 respectively.Series A Preferred Stock convertible into 27,000,000 shares of common stock. No dilutive securities were outstanding in 2012.

Segment Reporting

Financial Accounting Standards Board (“FASB”) ASC Topic 280, Segment Reporting (“ASC 280”), establishes standards for the way public business enterprises report information about operating segments. ASC 280 also establishes standards for related disclosures about products and services, geographic areas and major customers. The Company has determined that based on these criteria it only operates one segment, consulting services, as all other services do not meet the minimum threshold for separate reporting of a segment.

Contingencies

We accrue for contingent obligations, including legal costs and restructuring costs, when the obligation is probable and the amount can be reasonably estimated. As facts concerning contingencies become known we reassess our position and make appropriate adjustments to the consolidated financial statements. Estimates that are particularly sensitive to future changes include those related to tax, legal, and other regulatory matters that are subject to change as events evolve and additional information becomes available. Total legal settlement accrued costs for the year ended December 31, 2013 was $7,000. (See Note 10)

Recent Accounting Pronouncements

We have implemented all new accounting standards that are in effect and that may impact our consolidated financial statements and do not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on our consolidated financial position or results of operations.

3 - ACCOUNTS RECEIVABLE

Accounts receivable at December 31, 20122013 and 2011December 31, 2012 was as follows:
 
 December 31, December 31, 
 2012 2011  2013 2012 
Accounts receivable $1,246,814 $143,557  $901,918 $1,246,814 
Accounts receivable –Related party 41,244 - 
Allowance for doubtful accounts  -  -   (16,244)  - 
Total $1,246,814 $143,557  $926,918 $1,246,814 

BadWe had $26,116 and $0 in bad debt expense on trade accounts receivable for years ended December 31, 2013 and 2012, and 2011 was $0, respectively. (See Note 9)
 
4 - PROPERTY AND EQUIPMENT

Property and equipment consists of the following:

 December 31,  December 31, 
 2012 2011  2013 2012 
Building and improvements $227,603 $227,603  $227,603 $227,603 
Furniture 119,810 118,187  119,810 119,810 
Computers and Equipment  160,429  99,316   260,872  160,469 
 507,882 445,106  608,285 507,882 
Less - Accumulated depreciation  (142,865  (92,607  (226,438)  (142,865)
Total $365,017 $352,499  $381,847 $365,017 

Depreciation expense for the years ended December 31, 20122013 and 20112012 was approximately $51,000$84,000 and $31,000,$51,000, respectively.
 
 
F-12F-11

 
HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
 
5 – RESEARCH AND DEVELOPMENT AND SOFTWARE

EarlyIn early 2012, the Company started developing the Visualizer™Visualizer suite. This intuitive and easy to use business intelligence product is designed to meet the emerging need for healthcare analytics. Customer data is infused into the suite, and the Company uses this data in its consulting services to develop pre-defined analytics targeted to address healthcare’s emerging concerns and needs.

HRAA’s Visualizer™The Company’s Visualizer suite will encompass multiple offerings. The first project currently under development is ICD Visualizer™, whichoffers our consultants a range of functionality. Visualizer also assists healthcare leaders with their need to understand the exponential impactimpacts of the transition to ICD-10 including work flow, productivity, process changes and documentation and reimbursement risks. The application helps to visualize the reimbursement and operational effects of transitioning organizations to ICD-10 and identify where to focus education and documentation issues. It enables clients to develop a custom work plan to mitigate risks from the highest areas of exposure to the least.

At December 31, 2012,September 30, 2013, the Company had accumulated $258,933a total of $1,011,068 in capitalized costs related to the development of the Visualizer™Visualizer suite and the other functionality which iswas included as Softwaresoftware on the accompanying consolidated balance sheet. As of September 30, 2013, we had amortized $64,137 of the capitalized software after the general release on July 15, 2013 for the Visualizer project.

At the end of September 2013, the Company re-evaluated the capitalized research and development costs for the Visualizer software suite. The evaluation was based in part on the lack of cash flow and customer demand in ICD Visualizer after its general acceptance release date of July 15, 2013. In addition, the Company also considered its going concern risk and cash liquidity concerns that restrain the ability to make capital investments in research and development to complete existing products in the pipeline as the available cash is needed to fund normal operating expenses. As a result of this evaluation, the Company recorded a loss of $946,931 that is presented as a line item entitled “asset impairment” on the consolidated statement of operations. The Company will continue to use the Visualizer suite of functionality as internally developed software to generate customized reports for revenue integrity auditing and compliance services but the Company no longer intends to market or sell internally developed software on a stand alone basis.
Amortization expense for software, for the years ended December 31, 2013 and 2012 was $64,137 and 2011 was $0, respectively as there has not been a general release of the software for sale as of December 31, 2012.respectively. Software consisted of the following at December 31, 20122013 and 2011:

  December 31, 2012  December 31, 2011 
Software $258,933  $- 
Accumulated amortization  -   - 
Software, net $258,933  $- 
December 31, 2012:
 
The following is a schedule of estimated future amortization expense of software at December 31, 2012 (assumes amortization begins January 1, 2013):

Estimated amortization expense of software is as follows: 
    
Year Ending December 31,   
2013 $86,311 
2014  86,311 
2015  86,311 
Total $258,933 
  
December 31,
2013
  
December 31,
2012
 
Software $1,011,068  $258,933 
Accumulated amortization  (64,137)  - 
Asset Impairment  (946,931)  - 
Software, net $-  $258,933 
 
6 – LINELINES OF CREDIT

Bank
The Company has a $150,000 revolving line of credit with a bank (the “Line of Credit”), effective in December 2008, for its general working capital needs. The line contains certain restrictive covenants including restrictions on granting liens on the Company's assets. The line is also guaranteed by certain officers of credit is secured by all business assets, collateral, and personal guarantees.the Company. The line of credit matured on December 18, 2009 and was renewed and was due on December 18, 2012. The revolving line was modified on December 18, 2012 so that the loan no longer has an expiration date of December 18, 2012, but instead, a final maturity date of December 18, 2018. The interest rate per year is equal to the Bank’s Prime Ratebank’s prime rate plus 6.50 percent.6.50%. The Bank’sbank’s prime rate of interest at December 31, 2012 was 3.25%. The balance due at December 31, 2012 was $150,000 with $25,000 reflected as a current portion.
On September 19, 2013, the Company converted the Line of Credit to a term note. The firstCompany consolidated the Line of seventy-two payments, being $2,083Credit and an existing bank term loan into a consolidated term loan with a monthly payment in the amount of $3,209 with a new maturity date of September 19, 2017. At the time of the conversion the line of credit had an outstanding balance in the amount of $133,334. (See Note 7)
Dell
The Company maintains a Dell Business Credit line of up to $50,000. Interest rates vary under the line based on difference types of payment plans. The balance due under the line as of December 31, 2013 and 2012 was due January 18, 2013.$44,692 and $25,000, respectively, which is included in line of credit, current portion in the accompanying consolidated financial statements.
 
 
F-13F-12

 
 
HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
7 – LONG TERM DEBT AND NOTES PAYABLE

Long Term debt:Debt:

Long Term debt consisted of the following at December 31, 2012:following:
 
 December 31,
2012
  December 31,
2011
  
December 31,
2013
 
December 31,
2012
 
Bank term loan $38,897  $66,245  $141,857  $38,897 
Convertible Bridge Loan  -   250,000 
Mortgage loan  180,073   185,812   174,580   180,073 
  218,970   502,057   316,437   218,970 
Less current portion  (37,513)  (283,640)  (44,084)  (37,513)
Total long term portion $181,457  $218,417  $272,353  $181,457 
 
On August 23, 2011, the Company entered into a Letter of Intent agreement with a private equity group relating to a possible equity transaction. On September, 13, 2011, in connection with this contemplated transaction, the Company received a $150,000 bridge loan (the “Initial Bridge Loan”) from the private equity group.  The Initial Bridge Loan is secured by a promissory note for the amount of the loan, incurs interest at 12% per annum and matures on December 31, 2014.  On October 21, 2011, the Initial Bridge Loan was repaid.

On October 21, 2011, the Company entered into a second Bridge Loanbridge loan agreement (the “Bridge Loan”) in the amount of $250,000 with a third party lender.  The primary purpose iswas to repay the Initial Bridge Loanan initial bridge loan and to pay for certain professional fees in connection with a reverse merger with a Public Company.the Merger. The Bridge Loan incursincurred interest at the rate of 12% per annum which will bewas due only in the event the contemplated equity transaction doesMerger did not materialize. Upon the closing of the transaction,Merger, all interest accrued but not paid shall bewas deemed cancelled and paid in full and the entire principal amount of the note shall bewas automatically converted into an aggregate of 1,343,749 shares of common stock at a conversion price of $0.19 per share which is equal to a discount of 25% of to the Purchase Price.purchase price. The loan was converted to stock in February 2012 (See Note 12).

The Company hasIn March 2009, HRAA entered into a term loan with a bank whoseBank of America which proceeds were used for general working capital needs (the “Term Loan”).  The Term Loan was established in March 2009 as a result of a conversion of a revolving line of credit.  The Term Loan is personally guaranteed by one ofRobert Rubinowitz and Andrea Clark and contains certain restrictive covenants including restrictions on granting liens on the Company’s stockholders and is collateralized by the assets of the Company.  Payments of principal and interest are approximately $2,700 per month.Company's assets. The Term Loan maturesmatured in five years and incursincurred interest at the rate of 6.75% per annum.  BalancesThe balance due as of December 31, 2012 was approximately $39,000 and is allocated to the current and long termlong-term debt line items on the consolidated balance sheet.
On September 19, 2013, HRAA consolidated the above March 2009 Term Loan with the Line of Credit. (See Note 6) The outstanding balance for the Term Loan and the Line of Credit prior to consolidation was $20,697 and $133,334, respectively. The new consolidated term loan is personally guaranteed by Robert Rubinowitz and Andrea Clark and contains restrictive covenants, which among other things, prohibit the Company from granting any security interests or liens on the assets of the Company. Payments of principal and interest are approximately $3,200 per month. The new consolidated term loan matures on September 19, 2017 and incurs interest at a rate per year equal to the bank’s prime rate plus 3.5%. The balance due as of December 31, 2013 for the new consolidated term loan was approximately $142,000 and is included in the accompanying consolidated balance sheet.

The Company has a mortgage related to certain real estate, which houses the Company’s main offices in Plantation, Florida. The loan originated July 2010 in the amount of $192,500 and matures July 2020, when a balloon principal payment of approximately $129,000 becomes due. The loan is collateralized by the real estate and is personally guaranteed by theRobert Rubinowitz, a stockholder of the Company. Interest is fixed at 6.625% for the first five years of the loan, and converts to an adjustable rate for the second five years at the Federal Funds Rate plus 3.25%, as established by the United State Federal Reserve. The balance under this mortgage loan as of December 31, 2013 and 2012 was approximately $175,000 and $180,000, respectively and is allocated to the current and long term debt line items in the accompanying consolidated balance sheet. Monthly payments for principal and interest are approximately $1,500 until July 2015, when the total monthly payment may vary due to the adjustable interest rate provision in the note.

Although the Company is current in its payments on these loans, management believes the Company may be in default of certain non-financial covenants. The banks have not notified the Company of any default.
Notes payable:

In December 2012, the Company entered into loan agreements with various investors and issued promissory notes upon receipt of $815,000. The loan agreements have an interest rate of 12% per annum. Principal and interest is payable over 26 months. Additionally, in connection with the financing, the Company issued 2,375,000 shares of common stock to the lenders as loan fees (See note 12).fees. The fair value per share of $0.28 (based on recent cash sales prices) was used to compute the relative fair value of the shares in accordance with ASC 470-20 which totaled $343,500 which was recorded as a debt discount with a credit to additional paid-in-capital and such discount is being amortized over the term of the loans. The unamortized discount was $114,958 and $338,692 as of December 31, 2013 and 2012, respectively.
In January and February 2013, the Company entered into loan agreements and promissory notes with various investors upon receipt of $1,220,000. The loan agreements have an interest rate of 12% per annum. Principal and interest is payable over 26 months. Additionally, in connection with the financing, the Company issued 5,575,000 shares of common stock to the lenders as loan fees (See Note 12). The fair value per share of $0.28 (based on recent cash sales prices) was used to compute the relative fair value of the shares in accordance with ASC 470-20 which totaled approximately $679,500 which was recorded as a debt discount with a credit to additional paid-in-capital and such discount is being amortized over the term of the loans. The unamortized discount was $350,522 as of December 31, 2013 and the Company recorded $4,524$5,850 in accrued interest.

Notes payable consistedOf the eighteen above-referenced loans, (i) thirteen of the following at December 31, 2012:loans are secured by contract accounts receivable of a Company customer which security interest is subordinate to the lender under the factoring agreement, and (ii) one of the loans is secured by the stock of HRAA.
 
  December 31, 2012 
Principal amount of notes payable $815,000 
Unamortized discount  
(338,692
Notes payable, net of discount  476,308 
Less current portion  (202,557
Total long term portion $273,751 
The Company began paying principal and interest on the above-mentioned notes in early 2013 in accordance with the payment terms. In August 2013, the Company converted $402,083 in investor promissory notes for five (5) individuals into one million six hundred eight thousand three hundred and thirty three (1,608,333) shares of common stock at a conversion price of $0.25 per share.  As a result of the conversion the Company expensed $128,452 of the unamortized discount as interest. Additionally, the Company recorded a loss on conversion of $112,584 as a result of issuing stock at a discount from fair market value.
 
 
F-14F-13

 
 
HEALTH REVENUE ASSURANCE HOLDINGS, INC.
Future annual principal payments on long term debt asNOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
Notes payable consisted of the following:
  
December 31,
2013
  
December 31,
2012
 
Principal amount of notes payable $877,500  $815,000 
Unamortized discount  (465,480)  (338,692
Notes payable, net of discount  412,020   476,308 
Less current portion  (380,326)  (202,557)
Total Long term portion $31,694  $273,751 
As of December 31, 20122013, principal payments required on long-term debt and notes payable over the next five years and thereafter are as follows:

2013 $375,564 
2014  420,954 
2015  74,321 
2016  6,848 
2017  7,322 
Thereafter  148,961 
Total $1,033,970 

8 – CAPITAL LEASES
2014 $786,584 
2015  179,084 
2016  44,084 
2017  31,248 
2018  5,576 
Thereafter  147,361 
Total $1,193,937 
 
The Company leases its property and equipment from Dell Financial Services L.L.C. under a capital lease. The economic substance of the lease is that the Company is financing the acquisition of the assets through the lease and accordingly, it is recorded in the Company’s assets and liabilities.
The following is an analysis of the leased assets included in Property and Equipment:
  December 31,
2012
 
Equipment  41,969 
Less accumulated depreciation  (5,926)
Total $36,043 
The lease agreement contains a bargain purchase option at the end of the lease term.
The following is a schedule by years of future minimum payments required under the lease together with their present value as of December 31, 2012:
Year Ending December 31:   
2013 $16,923 
2014  16,923 
2015  11,282 
Total minimum lease payments  45,128 
Less amount representing interest  (4,231)
     
Present value of minimum lease payments $40,897 
Amortization of assets held under capital leases is included with depreciation expense and is approximately $9,000 and $0 for the year ended December 2012 and 2011, respectively.
98 – FACTORING AGREEMENT

In June 2012, the Company entered into a one-year factoring agreement with a finance company. The agreement automatically renews annually unless terminated by either party. Under the terms of the agreement, the Company, at its discretion, assigns the collection rights of its receivables to the finance company in exchange for an advance rate of 85% of face value. The assignments are transacted with recourse only at the option of the finance company in the event of non-payment. The Company's obligations under the factorfactoring agreement are secured by substantially all assets of the Company. In accordance with ASC 860 "Transfers and Servicing" regarding transfers of receivables with recourse, this factoring arrangement is accounted for as a secured financing. DuringFor the year ended December 31, 2013 and 2012, the Company had factored approximately $3,850,000 $4,693,000 and $3,850,000, respectively, of receivables and had received cash advances of approximately $3,272,000.$4,708,000 and $3,272,000, respectively. Outstanding receivables purchased by the factor as of December 31, 2013 and 2012 were approximately $638,000 and $950,000, respectively, and are included in accounts receivable in the accompanying consolidated balance sheet, and the secured loan due to the lender was $827,075.approximately $543,000 and $827,000 at December 31, 2013 and 2012, respectively. Factor fees in 2012 were approximately $138,000 and $119,000 for the year ended December 2013 and 2012, respectively, and are included in interest expenses. (See Note 3)

10Although the Company is current in its financial obligations under this factoring agreement, management believes the Company may be in default under the solvency provision and certain non-financial default provisions. The Company has not been notified of any default by the factor company.
9 – CONVERTIBLE PROMISSORY NOTES AND FAIR VALUE MEASUREMENTS

In December 2011, the Company received a deposit of $170,000.  This deposit was an advance on three convertible promissory notes totaling approximately $314,000 signed on February 2, 2012, automatically convertible into future securities sold at 100% of the sale price and non-interest bearing.  These loans qualify as stock settled debt under ASC 480 with a fixed monetary amount of $314,000.  These loans were to mature in August 2012 but were converted into common stock in February 2012.  (See Note 12)
 
F-15

In May 2012, the Company received $300,000 related to five convertible notes. The term of each note iswas 12 months. Interest iswas computed at 6% based on a 360 day year and is payable on the maturity date, and the conversion rate iswas $0.10 per share. Interest iswas due and payable only if the notes arewere repaid in cash. These notes were converted to common stock at their contractual conversion rate of $0.10 per share on July 15, 2012. (See Note 12)

At the note origination date, the Company recorded a debt discount for the beneficial conversion feature value related to the above referenced convertible note in the amount of $300,000, which is based on the intrinsic value between the fair market value of the Company’s stock and the conversion price. The discount is being amortized to interest expense over the term of the note. In accordance with ASC 470-20-40, upon conversion, the remaining unamortized portion of the beneficial conversion feature value was expensed.
On October 7, 2013, the Company entered into a one-year original issue discount (OID) convertible promissory note with warrants in the amount of $280,000 with Tonaquint, Inc., a Utah corporation (“Tonaquint”). The purchase price for this note and the warrants was $250,000. The Company had the option to repay this note at any time on or before the date that is sixty (60) days from October 7, 2013. The Company recorded a debt discount for the OID of $25,000 and expensed $5,000. The debt was treated as stock settled debt where a put premium of $120,000 was to be recorded over the six-month period to the first conversion date. Tonaquint had the right at any time after the date that is six (6) months from the effective date, at its election, to convert all or any part of the outstanding balance of the note into shares of fully paid and non-assessable common stock of the company based upon a formula that is seventy (70%) percent of the average of the two (2) lowest intra-day trade prices in the fifteen (15) trading days immediately preceding the conversion (the “Conversion Formula”). Tonaquint was granted the right to purchase at any time on or after October 7, 2013 until the date which is the last calendar day of the month in which the fifth anniversary of the “issue date” occurs, 350,000 fully paid and non-assessable shares of the Company’s common stock, par value $.001 per share, as such number may be the adjusted from time to time pursuant to the full ratchet price protection terms and conditions of the warrant. The initial “exercise price” is $0.40 per share of common stock. On November 12, 2013, the note was paid in full with financing received in connection with the sale and issuance of Series A Preferred Stock and warrants pursuant to the Securities Purchase Agreement, dated November 12, 2013, between the Company and the investors named therein. (See Note 12) As mentioned above, the Company issued 350,000 free standing and detachable warrants related to the note. The Company accounted for these warrants issued in accordance with the  GAAP accounting guidance under ASC 815 applicable to derivative instruments, which requires every derivative instrument within its scope to be recorded on the balance sheet as either an asset or liability measured at its fair value, with changes in fair value recognized in earnings. Based on this guidance, the Company determined that the Company's warrants do not meet the criteria for classification as equity due to the price protection provisions. Accordingly, the Company classified the warrants as current liabilities. The warrants are subject to re-measurement at each balance sheet date, with any change in fair value recognized as a component of other income (expense), net in the statements of operations. We will estimate the fair value of these warrants at the respective balance sheet dates, based on the estimated market value of the underlying common stock at the valuation measurement date, the remaining contractual term of the warrant, risk-free interest rates and expected dividends on and expected volatility of the price of the underlying common stock. (See below for December 31, 2013 valuations). As a result of the November 12, 2013 financing and the full ratchet protection, the exercise price of the warrants was reduced to $0.20 per share and 350,000 additional warrants were issued to Tonaquint.
F-14

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
On October 17, 2013, the Company entered into a one-year OID convertible promissory note in the amount of $142,500 with Tonaquint. The purchase price for this note and the warrant was $125,000. The Company had the option to repay this note at any time on or before the date that is sixty (60) days from October 17, 2013. The Company recorded a debt discount for the OID of $12,500 and expensed $5,000. The debt was treated as stock settled debt where a put premium of $61,071 was to be recorded over the six-month period to the first conversion date. Tonaquint had the right at any time after the date that is six (6) months from the effective date, at its election, to convert all or any part of the outstanding balance of the note into shares of fully paid and non-assessable common stock of the Company based upon the Conversion Formula. Tonaquint was granted the right to purchase at any time on or after October 17, 2013 until the date which is the last calendar day of the month in which the fifth anniversary of the “issue date” occurs, 175,000 fully paid and non-assessable shares of the Company’s common stock, as such number may be the adjusted from time to time pursuant to the full ratchet price protection terms and conditions of the warrant. The initial “exercise price” is $0.40 per share of common stock. On November 12, 2013, the note was paid in full with financing received in connection with the sale and issuance of Series A Preferred Stock and warrants pursuant to the Securities Purchase Agreement, dated November 12, 2013, between the Company and the investors named therein. (See Note 12) As mentioned above, the Company issued 175,000 free standing and detachable warrants related to the  note. The Company accounted for these warrants issued in accordance with the US GAAP accounting guidance under ASC 815 applicable to derivative instruments, which requires every derivative instrument within its scope to be recorded on the balance sheet as either an asset or liability measured at its fair value, with changes in fair value recognized in earnings. Based on this guidance, the Company determined that the Company's warrants do not meet the criteria for classification as equity due to the price protection provisions. Accordingly, the Company classified the warrants as current liabilities. The warrants are subject to re-measurement at each balance sheet date, with any change in fair value recognized as a component of other income (expense), net in the statements of operations. We will estimate the fair value of these warrants at the respective balance sheet dates, based on the estimated market value of the underlying common stock at the valuation measurement date, the remaining contractual term of the warrant, risk-free interest rates and expected dividends on and expected volatility of the price of the underlying common stock. (See below for December 31, 2013 valuations) As a result of the November 12, 2013 financing and the full ratchet anti-dilution provision, the exercise price of the warrants was reduced to $0.20 per share and 175,000 additional warrants were issued to Tonaquint.
At the time the above two notes were paid off, the Company had accreted $33,364 of the put premium and according recognized a gain on extinguishment of $33,364 relating to this put premium. Further, as only $3,459 of the discount was amortized, the Company recorded a loss on early debt extinguishment of $34,041.
Fair Value Measurements – Derivative liability:

11The accounting guidance for fair value measurements provides a framework for measuring fair value and requires expanded disclosures regarding fair value measurements.  Fair value is defined as the price that would be received for an asset or the exit price that would be paid to transfer a liability in the principal or most advantageous market in an orderly transaction between market participants on the measurement date.  The accounting guidance established a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available.  This hierarchy prioritizes the inputs into three broad levels as follows.  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities.  Level 2 inputs are quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability, either directly or indirectly through market corroboration, for substantially the full term of the financial instrument.  Level 3 inputs are unobservable inputs based on the Company’s own assumptions used to measure assets and liabilities at fair value.  An asset or liability’s classification within the hierarchy is determined based on the lowest level input that is significant to the fair value measurement.

Assets and liabilities measured at fair value on a recurring and non-recurring basis consisted of the following at December 31, 2013:
  
Carrying
Value at
December 31,
  Fair Value Measurements at December 31, 2013 
  2013  (Level 1)  (Level 2)  (Level 3) 
             
Warrant derivative liability (29,940,000 warrants - See Note 12) $5,406,000  $-  $-  $5,406,000 
The following is a summary of activity of Level 3 liabilities for the period ended December 31, 2013:
Balance at December 31, 2012 $- 
Reclassification of warrant liability  5,771,255 
Change in fair value  (365,255)
Balance December 31, 2013 $5,406,000 
Changes in fair value of the warrant derivative liability is included in other income (expense) in the accompanying consolidated statements of operations.

The Company estimates the fair value of the warrant liability utilizing the Binomial Lattice model, which is dependent upon several variables such as the expected term (based on contractual term), expected volatility of our stock price over the expected term (based on historical volatility), expected risk-free interest rate over the expected term, and the expected dividend yield rate over the expected term. The Company also used the Black-Scholes pricing model as a comparison to the Binomial Lattice method and the results were similar.  The Company believes this valuation methodology is appropriate for estimating the fair value of the warrant derivative liability.  The following table summarizes the assumptions the Company utilized to estimate the fair value of the embedded conversion option at December 31, 2013:
Assumptions
December 31,
2013
Expected term1.0
Expected Volatility116%
Risk free rate1.2%
Dividend Yield
0.00%
There were no changes in the valuation techniques during 2013.  
F-15

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
10 – COMMITMENTS AND CONTINGENCIES

Commitments

Leases:

Until August 2012, the Company leased certain office equipment under non-cancelable operating lease arrangements.  Monthly payments under the lease agreements were approximately $600 per month. The lease expired in August 2012. In September 2012, the Company started a new non-cancelablenon-cancellable operating lease to replace thefor office equipment. The lease term is 5 years. Lease payments during the five years are approximately $500$560 per month.

On September 1, 2011, the Company entered into a commercial lease agreement for additional office space. The lease term is one year with five successive one yearone-year renewal options. Lease payments during the first year were approximately $2,500 for one month and $4,400 for the remaining eleven months. Starting September 1, 2012,2013, the lease has been renewed for one year with a fixed payment of approximately $5,008$5,800 per month. For each year thereafter of the initial year, the rent will be subject to an increment of 4%.
 
Future minimum lease payments under these leases are as follows:

Years Ending December 31:
 
2013 $51,432 
2014 6,360  $53,246 
2015  6,360  6,720 
2016  6,360  6,720 
2017 5,040 
Thereafter  - 
Total $70,512  $71,726 
Capital Leases:
HRAA leases its property and equipment from Dell Financial Services L.L.C. under several capital leases. The economic substance of the leases is that the Company is financing the acquisition of the assets through the lease and accordingly, it is recorded in the Company’s assets and liabilities.
The following is an analysis of the leased assets included in property and equipment:
  
December 31,
2013
  
December 31,
2012
 
Equipment $79,210  $41,969 
Less accumulated depreciation  (33,607)  (5,926)
Total $45,603  $36,043 
The lease agreements contain  bargain purchase options at the end of the lease terms. The total amount due at December 31, 2013 is $58,876 of which $32,768 is included in short term liabilities.
The following is a schedule by years of future minimum payments required under the lease together with their present value as of December 31, 2013:
Year Ending December 31:   
2014 $32,768 
2015  22,527 
2016  3,581 
Total minimum lease payments  58,876 
Less amount representing interest  (9,087)
Present value of minimum lease payments $49,789 
Amortization of assets held under capital leases is included with depreciation expense and is approximately $24,200 and $9,400 for the years ended as of December 31, 2013 and 2012, respectively.
 
Settlement Agreement:Agreements:

On May 8, 2012, the Company terminated the employment of ourits Chief Marketing Officer (CMO)(“CMO”) and subsequently amended its complaint to enforce certain non-competition clauses contained in the employment agreement. The Company sought a declaration of its obligations to pay severance under the terms of its then-existing employment agreement with the CMO.

On July 9, 2012, the Company and the former CMO entered into a Settlement Agreementsettlement agreement to resolve two pending lawsuits arising out of the termination of his employment agreement. The lawsuit was initiated by the Company against the former CMO in the United States District Court for the Southern District of Florida. In addition, the former CMO sued the Company in the United States District Court of the District of Colorado.
 
F-16

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
Pursuant to the Settlement Agreement,settlement agreement, the former CMO agreed to abolish all claims and lawsuits against the Company and its CEO and COO and resigned any and all positions which he had or presently may have had with the Company. As part of the Settlement Agreement,settlement agreement, the Company agreed to make eleven (11) payments totaling $232,500 pursuant to the terms of his prior employment agreement. Additionally, the CMO agreed to transfer his 3,299,802 shares to an officer of the Company (see Note 12).in 2012. These payments commenced July 2012 and the outstanding balance asfinal payment in the amount of December 31, 2012$23,056 was $115,278.disbursed on July 29, 2013. In addition, the Company has agreed to abolish all claims and lawsuits against the former CMO. The Settlement Agreementsettlement agreement has a seven (7) day grace period for payments to the former CMO, after which time, he may seek court intervention to enforce the payments. The Company's Chief Executive OfficerRobert Rubinowitz, the former chief operating officer and Chief Operating Officer, respectively,Andrea Clark, the chief visionary officer, have personally guaranteed the payments of the Settlement Agreement.settlement agreement. As a result of the Settlement Agreement,settlement agreement, both parties are dismissingdismissed their respective filings and have agreed to not enter any more lawsuits concerning the scope of this matter.
 
On March 14, 2013, the Company and its former regional sales manager entered into a settlement agreement to resolve one pending lawsuits arising out of the termination of his employment. The lawsuit was initiated by the former regional sales manager against the Company in the United States District Court for the city of Denver, Colorado. Pursuant to the settlement agreement, the former regional sales manager agreed to abolish all claims and lawsuits against the Company. As part of the settlement agreement, the Company agreed to make a payment totaling $11,000 pursuant to the terms of the settlement agreement and general release of all claims executed by both parties. As of December 31, 2013 the Company had accrued $7,000 for settlement payable.
 
F-16

Employment Agreements:

From time to time,On October 2, 2013 the Company entersentered into employment agreements with certainfour (4) of its employees.officers and directors. The employment agreements provide for severance benefits, change in control provisions, accrued but unpaid wages and bonuses, accrued but unpaid vacation time, incentive awards, equity and stock options, and other benefits. These four (4) employment agreements typically include bonuses, some of which are performance-based in nature.were amended on November 12, 2013. As of December 31, 2012,2013, no performance bonuses have been earned. The Company owesowed Andrea Clark, its CEOformer chief executive officer, $75,000 as stated inpursuant to the February 2012 merger agreement,Merger Agreement, which iswas accrued in the accompanying consolidated Financial Statementsfinancial statements as Duedue to officer.Ms. Clark through September 30, 2013. The balance due to Ms. Clark was formalized in a promissory note in November 1, 2013. In addition, the Company owed Mr. Rubinowitz, its former president, $40,000 pursuant to a promissory note, dated November 1, 2013, for funds advanced in September 2013. On November 12, 2013, the promissory notes to Ms. Clark and Mr. Rubinowitz were paid in full with financing received in connection with the sale and issuance of Series A Preferred Stock and warrants to purchase shares of the Company’s common stock pursuant to the Securities Purchase Agreement, dated November 12, 2013, between the Company and the investors named therein.

Contingencies

From time to time, the Company is involved in litigation matters relating to claims arising from the ordinary course of business. While the results of such claims and legal actions cannot be predicted with certainty, the Company’s management does not believe that there are claims or actions, pending or threatened against the Company, the ultimate disposition of which would have a material adverse effect on our business, results of operations, financial condition or cash flows.

On March 26, 2014, the Company notified Dean Boyer, its chief technology officer, that the Company was terminating his employment with the Company as well as that certain employment agreement with the Company dated October 1, 2013, as amended on November 13, 2013, effective March 31, 2014. On March 28, 2014, the Company received a letter from Mr. Boyer’s counsel demanding payment of $421,062.53 as severance in connection with the termination of Mr. Boyer’s employment agreement. On April 7, 2014, the Company received an additional letter from Mr. Boyer’s counsel demanding an additional $13,370.21 for accrued but unused vacation pay. The Company intends to dispute the amounts claimed to be owed to Mr. Boyer.
11 – STOCK OPTIONS AND WARRANTS
Share Based Compensation
The Company is in the process of establishing a non-qualified stock option plan. In advance of the actual establishment of the plan the Company has granted a total of one million (1,000,000) stock options to an officer. The grant date is that which an employer and its employee reach a mutual understanding of the key terms and conditions of a share-based payment arrangement. This is the date on which the employer becomes contingently obligated to issue equity instruments or transfer assets to the employee who renders the requisite service. The Company is obligated for this grant as adoption of a stock option plan and board approval is considered a mere formality.
Stock Options
During the year ended December 31, 2013, the Company recorded pre-tax compensation expense of $14,822 related to the Company’s 1,000,000 options as discussed above. As of December 31, 2013, there was approximately $206,300 of unrecognized compensation expense related to stock options, which will be recognized over the weighted-average remaining requisite service period of 1.9 years. There were no exercises of stock options for the year ended December 31, 2013.
The fair value of each option grant is estimated on the date of grant using the Black-Scholes option-pricing model. The 1,000,000 options were valued at $221,121. The estimated value of stock options granted during the year ended December 31, 2013 was $0.22 per share, using the following assumptions:
2013
Dividend yield (1)0.0%
Expected volatility (2)116%
5 Year Bond interest rate (3)1.20%
Expected life (4)6.0
(1) Represents cash dividends paid as a percentage of the share price on the date of grant.
(2) Based on historical volatility of the Company’s common stock over the expected life of the options.
(3) Represents the U.S. Treasury rates over maturity periods matching the expected term of the options at the time of grant.
(4) The period of time that options granted is expected to be outstanding based upon the simplified method.

F-17

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
The following table summarizes stock option activity for the year ended December 31, 2013:
Options Shares  
Weighted-
Average
Exercise
Price
 
Weighted-
Average
Remaining
Contractual
Term
 
Aggregate
Intrinsic
Value ($000)
 
Outstanding at January 1, 2013  -   -      
Granted  1,000,000   0.26 * $- 
Exercised  -   -      
Forfeited or expired  -   -      
Outstanding at December 31, 2013  1,000,000  $0.26 * $- 
Exercisable at December 31, 2013  -   - -  - 
The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the difference between the Company’s closing stock price on the last trading day of the fourth quarter of 2013 and the exercise price, multiplied by the number of in-the-money options).
* These 1,000,000 options were granted without a specified expiration term.
Warrants
2013
In connection with the promissory notes issued to Tonaquint on October 7, 2013 and October 17, 2013, the Company issued 350,000 and 175,000 warrants, respectively. (See Note 9)  As a result of the Series A Preferred Stock and warrant sale on November 12, 2013, the exercise price of both the 350,000 warrants and 175,000 warrants was reduced to $0.20 per share and an additional 525,000 warrants were issued to Tonaquint pursuant to full ratchet anti-dilution provisions.

On November 12, 2013 and in connection with the Series A Preferred Stock offering, the Company issued 27,000,000 warrants to investors and 1,890,000 warrants were issued as a fee to the placement agent all at an exercise price of $0.30 per share. (See Note 12)
Warrant activity for the year ended December 31, 2013 is as follows:
  
Number of
Warrants
  
Weighted
Average
Exercise Price
 
Outstanding at December 31, 2012  -  $- 
Granted  29,415,000   0.30  
Anti-dilution issuance  525,000   0.20  
Exercised  -   - 
Forfeited  -   - 
Expired  -   - 
Outstanding at December 31, 2013  29,940,000  $0.30  
Exercisable at December 31, 2013  29,940,000  $0.30  
Aggregate intrinsic value     $52,500  
All warrants were issued with an exercise term of 5 years.
Warrants outstanding have a weighted average remaining contractual life of 4.87 years as of December 31, 2013. 
12 – STOCKHOLDERS'STOCKHOLDER’S EQUITY (DEFICIT)

Recapitalization and Deemed Common Stock Issuance

On February 10, 2012, HRAAthe Company entered into athe Merger agreementAgreement with Health Revenue Assurance Holdings, Inc. "HRAH" (a Nevada incorporated publicly-held company)HRAA and its subsidiary Health Revenue Acquisition Corporation (Acquisition Subsidiary)Sub which was treated for accounting purposes as a reverse recapitalization with HRAA considered the accounting acquirer since the shareholdersstockholders of HRAA obtained voting and management control of HRAH.the Company.   Each share of HRAA's common stock was exchanged for the right to receive approximately 1,271 shares of HRAH’s common stock. Before their entry into the Merger Agreement, no material relationship existed between HRAH or Acquisition Sub and HRAA.  As part of the recapitalization, the Company is deemed to have issued 13,499,226 shares of common stock, which represents the shares of common sharesstock outstanding in HRAH just prior to the merger.Merger.  There were no recorded assets or liabilities in HRAHthe Company just prior to the merger.Merger.  All share and per share amounts for all periods presented have been retroactively adjusted to reflect the recapitalization.

Forward Stock Split

On April 13, 2012, the Company’s Boardboard of Directorsdirectors authorized a 12.98 for 1 split of its common stock to stockholders of record as of April 13, 2012. Shares resulting from the split were issued on April 26, 2012. In connection therewith, the Company transferred $32,747 from additional paid in capital to common stock, representing the par value of additional shares issued. As a result of the stock split, fractional shares were rounded up. All share and per share amounts for all periods presented have been retroactively adjusted to reflect the stock split.

Common Stock
F-18

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
 
2011:
Capitalization Changes

On October 8, 2013, the Company amended its articles of incorporation with the Nevada Secretary of State by increasing the number of authorized shares of common stock from 75,000,000 to 500,000,000. This amendment has been retroactively disclosed on the balance sheet.
 
TheOn October 17, 2013, the Company hired a Chief Marketing Officer and granted 3,299,815 unrestrictedamended its articles of incorporation with the Nevada Secretary of State to authorize 25,000,000 shares of Common Stock for his future services. Accordingly,blank check preferred stock with the Company treated the issuanceauthority of the sharesBoard to its Chief Marketing Officer asdetermine the designations, rights, preferences, privileges, limitations and restrictions.(See temporary equity below)
Common Stock Compensation.  At the time of the transaction the Company valued the stock based on current knowledge of the board and during the third quarter of 2011, the board estimated the fair value at approximately $256,000.  Subsequently the Company was able to raise capital at a higher valuation.   As a result of the Private Placement completed in February 2012, and since the grant of stock was within six months of this transaction the Board determined to revalue the stock at the price per share of the private placement and record additional compensation during the fourth quarter of 2011 of approximately $563,000 for total compensation of approximately $819,000.
 
2012:

On February 10, 2012, upon closing of the reverse merger,Merger Agreement, a $250,000 convertible bridge loan was automatically converted into an aggregate of 1,343,749 shares of common stock at the contractual conversion price of $0.19 per share.

On February 10, 2012, concurrently with the closing of the reverse merger, the Company sold 1,410,874 shares of the Company’s common stock for gross proceeds of $350,000 at a purchase price of $0.25 per share in a private placement offering.

On February 10, 2012 concurrently with the closing of the reverse merger, convertible promissory notes totaling $313,908 obtained on February 2, 2012 were converted into 1,265,381 shares of common stock or $0.25 per share based on the contractual conversion rate.
  
In April 2012, the Company sold 1,394,909 shares of common sharesstock for approximately $349,000 or $0.25at a price per share.share of $0.25.
 
In May 2012, the Company recorded $300,000 to additional paid-in capital for the beneficial conversion value of convertible debt (see(See Note 10)9).
 
In July 2012, pursuant to a settlement agreement (see(See Note 11)10), the Company agreed to pay $232,500 and 3,299,802 common shares were returned to the Company.  The Company charged equity for the $232,500 in accordance with the settlement provisions of ASC 718 “Stock Compensation”.
 
F-17

In July 2012, in connection with the settlement agreement discussed in Note 11,10, upon return of the 3,299,802 shares to the transfer agent, the shares were simultaneously reissued to delegees of the CEO,Andrea Clark, however, such shares were unvested and subsequently cancelled as a null and void issuance.
 
On July 15, 2012, the holders of the five convertible notes issued by the Company in May 2012 exercised their rights under the agreement and converted $300,000 into 3,000,000 shares of common stock at the contractual conversion rate of $0.10 per share. 

In August 2012, the company raised approximately $22,000 with the sale ofCompany sold 77,743 shares of common stock for $22,000 at $0.28a price per share.share of $0.28.

During the period from October 2012 through December 2012, the Company sold 1,468,786 shares of common sharesstock for $335,600 at prices per share between $0.20 and $0.28.

In December 2012, the Company issued 2,375,000 shares of common stock in connection with a financing transaction as more fully described in note 7.Note 6.
 
During 2012, the companyCompany incurred approximately $326,000 in offering costs that were charged to additional paid-in capital.
 
13 – CONCENTRATIONS

Sales to thirteen hospitals represented approximately 89% of net sales for the year ended December 31, 2012Wherein, seven and six hospitals respectively are part of two larger health systems.  The company has direct relationships with both the individual hospitals and the health systems.  As such, the strength of the relationship is driven by the individual hospitals.

Sales to two customers were approximately 32% for the year ended December 31, 2011.
Three vendors represented approximately 68% of the outstanding accounts payable balance as of December 31, 2011.
One customer represented approximately 62% of the accounts receivable as of December 31, 2012. Three customers represented approximately 60% of the accounts receivable as of December 31, 2011.
2013:
 
On January 15, 2013, the Company sold 46,429 shares of common stock for $13,000 at a price per share of $0.28.
On January 31, 2013, the Company issued 50,266 shares of common stock as compensation to an employee for services rendered through March 31, 2013. The shares were valued at $0.49 per share based on the quoted trading price per share or $24,630, which was expensed.
In February 2013, the Company issued 5,575,000 shares of common stock in connection with a financing transaction as more fully described in Note 7.
In March 2013, the Company entered into a one-year agreement with a consultant for 230,000 vested shares and cash consideration. The shares were valued on the agreement date, which was the measurement date at $0.35, based on the quoted trading price, and the $80,500 was recorded as a prepaid asset and is being expensed over the term of the contract. The shares were issued on April 1, 2013 to the consultant.
On April 1, 2013, the Company issued an aggregate of 54,847 shares of common stock as compensation to two employees for services rendered through March 31, 2013. The shares were valued at $0.40 per share based on recent cash sales by the Company or $21,939, which was expensed.
On May 19, 2013, the Company sold 625,000 shares of common stock for $250,000 at a price per share of $0.40.
On May 24, 2013, the Company sold 125,000 shares of common stock for $50,000 at a price of $0.40 per share.
 
 
F-18F-19

 
 
HEALTH REVENUE ASSURANCE HOLDINGS, INC.
14NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
On June 21, 2013, the Company sold 750,000 shares of common stock for $300,000 at a price per share of $0.40.

On June 27, 2013, the Company entered into a financial advisor and agent placement agreement whereby the Company had the option to pay in cash or issue 100,000 shares of common stock. The shares were valued on the agreement date, which was the measurement date at $0.51 per share based on the quoted trading price, and the $51,000 is being expensed over the term of the contract. The Company issued the shares in September 2013.
On July 8, 2013, the Company sold 500,000 shares of common stock for $200,000 at a price per share $0.40.

On August 7, 2013, the Company sold 500,000 shares of common stock for $200,000 at a price per share $0.40.
On August 21, 2013, the Company sold 100,000 shares of common stock for $25,000 at a price per share of $0.25.

On August 27, 2013, the Company issued 400,000 shares of common stock for $100,000 at a price per share of $0.25.
On August 30, 2013, the Company issued 400,000 shares of common stock for $100,000 at a price per share of $0.25 per share.
On August 22, 2013 and August 28, 2013, the Company converted $402,083 in unsecured  promissory notes for five (5) individuals into one million six hundred eight thousand three hundred and thirty three (1,608,333) shares of common stock at a conversion price of $0.25 per share. The shares of common stock were valued at $514,666 based on the quoted trading price of $0.32 and accordingly, the Company recorded a loss on conversion of $112,583.
In September 2013, the Company issued 95,052 shares of common stock as compensation to three employees for services rendered through June 30, 2013. The shares were valued at $0.48 per share based on the quoted trading price per share or $45,625, which was expensed.

On September 6, 2013, the Company entered into a three-year agreement with a company to provide consulting and recruiting services. Upon execution of the agreement, the Company issued 50,000 shares of common stock valued at $0.30 per share based on the quoted trading price, in consideration of their services to be rendered for the first year of the agreement. The $15,000 is being expensed over 12 months.
On September 9, 2013, the Company entered into a one year consulting agreement with a stockholder, Mr. Michael Ciprianni, to provide certain consulting services related to the Company’s business in exchange for four million one hundred twenty five thousand (4,125,000) shares of common stock in consideration of the services to be rendered. The shares were valued on the agreement date, which was the measurement date at $0.28 per share based on the quoted trading price, and the $1,155,000 is being expensed over the term of the contract.
On September 30, 2013, the Company issued 187,500 shares of common stock as compensation to two employees for services rendered through September 30, 2013. The shares were valued at $0.23 per share based on the quoted trading price per share or $43,125, which was expensed.
On October 9, 2013, the Company issued 100,000 shares of common stock as compensation to a consultant to provide services. The shares were valued at $0.24 per share based on the quoted trading price per share or $24,000, which was recorded as prepaid and is being expensed over the term of the agreement, which is six (6) months.

On December 31, 2013, in accordance with a 2012 employment agreement, the Company issued 75,000 shares of common stock as compensation to an employee for services rendered through December 31, 2013. The shares were valued at $0.25 per share based on the quoted trading price per share or $18,750, which was expensed.
Temporary Equity - INCOME TAXESPreferred Stock
On November 12, 2013, the Company entered into a Securities Purchase Agreement for the sale of Series A 8% Redeemable Convertible Preferred Stock (“Series A stock”) and warrants to purchase shares of the Company’s common stock. The Company sold 13,500,000 of Series A stock and warrants to purchase 27,000,000 shares of the Company’s common stock for gross proceeds of $5,400,000. The net proceeds to the Company after offering costs is $4,903,652. The Series A stock is convertible into common stock on a 2 for 1 basis and is redeemable by the Company, at the option of the investor, 48 months from November 12, 2013 at the stated value of $0.40 per share or a total of $5,400,000 plus accumulated but unpaid dividends, whether declared or not. Due to the redemption feature the Series A Stock is reflected as temporary equity at December 31, 2013 as follows:

Series A sale price $5,400,000 
      Less: Reclassification of warrant fair value to liability  (5,669,837)
                Offering costs  (496,348)
      Plus: Deemed dividend  2,634,185 
                Series A dividends  60,000 
  $1,928,000 

The Company hasalso issued warrants to purchase 1,890,000 shares of common stock to a placement agent. (See Note 11).

The Company recorded a beneficial conversion value for the preferred stock of approximately $2.6 million as an immediate charge to accumulated deficit as it is considered a constructive dividend to Series A preferred stockholders. As part of this equity financing transaction, the Company issued 27,000,000 five-year warrants  (See Note 11) with immediate vesting rights to convert into common shares at an initial exercise price of $0.30 per share under price protection provisions. The warrants also contain cashless exercise provisions. Due to price protection provisions in the warrants, the Company will account for these warrants issued in accordance with the US GAAP accounting guidance under ASC 815 applicable to derivative instruments, which requires every derivative instrument within its scope to be recorded on the balance sheet as either an asset or liability measured at its fair value, with changes in fair value recognized in earnings. (See Notes 9 and 11)
In connection with the Securities Purchase Agreement, the Company entered into a registration rights agreement  with the Purchasers, pursuant to which the Company agreed to register all of the shares of common stock underlying the Series A Preferred Stock and the shares of common stock underlying the Warrants on a registration statement on Form S-1 (the “Registration Statement”) to be filed with the SEC within 30 calendar days following the Closing Date (the “Filing Deadline”) and to use its best efforts to cause the Registration Statement to be declared effective under the Securities Act within 90 calendar days following the Filing Deadline. The Registration Statement was filed on December 11, 2013, as amended December 20, 2013 and declared effective on December 24, 2013.
F-20

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
13 – CONCENTRATIONS
Sales to four (4) hospital customers represented approximately 60% of our revenues for the year ended December 31, 2013.  We have direct relationships with the individual hospitals and the health systems.
Hospital Customer A42.0%
Hospital Customer B6.0%
Hospital Customer C6.0%
Hospital Customer D6.0%
             Total60.0%
Sales to thirteen (13) hospitals were approximately 89% of our revenues for the year ended December 31, 2012.
Five and four vendors represented approximately 56% and 67% of our outstanding accounts payable balance as of December 31, 2013 and December 31, 2012, respectively.
Four and one customers represented approximately 64% and 62% of our accounts receivable as of December 31, 2013 and December 31, 2012, respectively.
14 – INCOME TAXES
The Company’s subsidiary, HRAA, elected to convert from a Subchapter S corporation for Federal income tax purposes to a C corporation effective October 21, 2011. Accordingly, the Company'sHRAA’s income or losses are passed through to the shareholdersstockholders of HRAA for the period January 1 to October 21, 2011. The Company will absorb the tax effects of any income or losses subsequent to the date of conversion to a C Corporationcorporation and in future years.
 
The Company has incurred aggregate cumulative net operating losses of approximately $1,558,862$4,209,000 for C corporation income tax purposes through December 31, 2012.2013. The net operating loss carries forward for income taxes, purposes and may be available to reduce future years’ taxable income. These carry forwards will expire, if not utilized, starting in 2031 through 2032.2033. Management believes that the realization of the benefits from these losses appears not more likely than not due to the Company’s limited operating history and continuing losses for income tax purposes. Accordingly, the Company has provided a 100% valuation allowance on the deferred tax asset to reduce the asset to zero. Management will review this valuation allowance periodically and make adjustments as warranted.
 
The Company’s income tax expense (benefit) differs from the “expected” tax expense for Federal income tax purposes computed by applying a Federal corporate tax rate of 34% to loss before income taxes as follows:
 
  Year ended December 31,
2012
  Year ended December 31,
2011
 
U.S. Federal “expected” income tax $(495,540) $(398,453)
State income tax  (52,906)  (58,596)
Non-deductible beneficial conversion interest  102,000   - 
Non-deductible items  24,769   - 
Stock compensation  -   319,252 
S Corp non-deductible/taxable items  -   (31,703)
Change in valuation allowance  421,677   169,500 
Total provision for income taxes $-  $- 

  Year ended  Year ended 
  
December 31,
2013
  
December 31,
2012
 
       
U.S. Federal "expected" income tax $(1,860,902) $(495,540)
State income tax  (198,679)  (52,906)
Non-deductible beneficial conversion interest  -   102,000 
Stock compensation  252,366   24,769 
Change in fair value of warrant liability  (124,187)    - 
Loss on extinguishment of debt  49,852    - 
Other  23,585   - 
Change in valuation allowance  1,857,964    421,677 
Total provision for income taxes  $   $ - 
The tax effects of temporary differences that give rise to significant portions of deferred tax assets and liabilities at December 31, 20122013 and 20112012 are as follows:

 2012  2011  2013 2012 
Deferred tax assets:           
Net operating loss carry forward $586,600  $169,500  $1,593,719  $586,600 
Stock options  5,578   - 
Accrued salary and other  35,821   -  -   35,821 
Accrual to cash timing difference  859,735    - 
Total gross deferred tax assets  622,421   169,500  2,459,032 622,421 
Deferred tax liabilities:             
Depreciation  (31,244)  -   (9,890)  (31,244)
Total gross deferred tax liabilities  (31,244)  169,500   (9,890)  (31,244)
Less valuation allowance  (591,177)  (169,500)  (2,449,142)  (591,177)
Net deferred tax assets $-  $-  $- $- 

A deferred tax asset of approximately $169,500 results from the C Corporationcorporation taxable losses totaling $434,509 from the period October 22, 2011 through December 31, 2011. The valuation allowance at December 31, 20112012 was $169,500.$591,177. The increase during 20122013 was $421,677.$1,857,964.

F-21

HEALTH REVENUE ASSURANCE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2013 and 2012
The Company believes its tax positions are all highly certain of being upheld upon examination. As such, the Company has not recorded a liability for unrecognized tax benefits. As of December 31, 2012,2013, tax years 2013, 2012 and 2011 remain open for IRSInternal Revenue Service audit. The Company has received no notice of audit from the Internal Revenue Service for any of the open tax years.
 
The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.
15 – RELATED PARTY TRANSACTIONS
The Company owed Andrea Clark $75,000. The balance due to Ms. Clark was formalized in a promissory note dated November 1, 2013. The Company also owed Robert Rubinowitz $40,000 pursuant to a promissory note dated November 1, 2013 for funds advanced in September 2013. On November 12, 2013 the promissory notes to Ms. Clark and Mr. Rubinowitz were paid in full from the net proceeds of the Securities Purchase Agreement, dated November 12, 2013, among the Company and the investors named therein.

In March 2013, the Company entered into a contract with ResumeBear, Inc. (“ResumeBear”), a related party, to provide website development services in the amount of $302,764. Mr. Peter Russo, a member of the Company’s board of directors, is the chief executive officer and a director of ResumeBear. Mr. Michael Brainard, a member of the Company’s board of directors, is also a director of ResumeBear. Revenues recorded from ResumeBear were $211,239 for the year ended December 31, 2013. In January 2014, the Company wrote-off approximately $108,000 of the account receivable with ResumeBear which is reflected in the December 31, 2013 consolidated financial statements as an allowance of $16,244 and a reduction of revenue of approximately $92,000. Due to cost overruns and product delivery issues relating primarly to a third party subcontractor, the Company estimates the total loss on this contract is approximately $108,000 through December 31, 2013 and another $88,000 through the date of this report.
16 – SUBSEQUENT EVENTS
Separation Agreement with Robert Rubinowitz
On April 14, 2014, the Company entered into a separation agreement (the “Separation Agreement”) with Robert Rubinowitz, its President, Chief Operating Officer, Secretary, Treasurer and director, which provides for the termination of Mr. Rubinowitz's employment and his resignation as an officer and director of the Company, and the termination of that certain Employment Agreement dated October 1, 2013, as amended on November 12, 2013, between the Company and Mr. Rubinowitz (the “Employment Agreement”).  The Separation Agreement provides that Mr. Rubinowitz will receive (i) $175,000 to be paid in equal increments of $3,365.39 on each of May 2, 2014, May 16, 2014, May 30, 2014, June 14, 2014 and June 27, 2014 and thereafter equal increments of $7,532.05 with the last payment date being April 17, 2015, (ii) $23,557.70 in accrued and unpaid base salary, bonus and vacation earned through April 11, 2014 payable in equal installments of $1,121.80 beginning on July 11, 2014, and (iii) $6,730.77 in accrued salary, in each case, less all applicable deductions and withholdings, from the Company in full and final satisfaction of the amounts due to Mr. Rubinowitz pursuant to the terms of the Employment Agreement.
The Separation Agreement also requires the Company to use commercially reasonable efforts to have Mr. Rubinowitz and Andrea Clark removed as a guarantors under certain of the Company's debt obligations.  The Company also agreed to pay an early termination fee for the early return of Mr. Rubinowitz's leased vehicle.  The Company further agreed to file a Registration Statement with the SEC to register the resale of Mr. Rubinowitz's outstanding common stock as of the date of Separation Agreement.
The foregoing description of the Separation Agreement does not purport to be complete and is qualified in its entirety by reference to the complete text of the Separation Agreement, a copy of which is attached as Exhibit 10.22 to this Annual Report on Form 10-K.
Termination of Named Executive Officers
On March 26, 2014, the Company notified Dean Boyer, its chief technology officer, that the Company was terminating his employment with the Company as well as that certain employment agreement with the Company dated October 1, 2013, as amended on November 13, 2013, effective March 31, 2014. On March 28, 2014, the Company received a letter from Mr. Boyer’s counsel demanding payment of $421,062.53 as severance in connection with the termination of Mr. Boyer’s employment agreement. On April 7, 2014, the Company received an additional letter from Mr. Boyer’s counsel demanding an additional $13,370.21 for accrued but unused vacation pay.
On April 15, 2014, the Company notified Joseph Brophy, its senior vice president of operations, that the Company was terminating his employment with the Company as well as that certain letter agreement, dated December 5, 2012, both effective April 25, 2014.
 
F-19F-22

 
 
15 – SUBSEQUENT EVENTS

Through March 2013, the company raised approximately $13,000 through the issuance of 46,429 shares of common stock at a price per share of $0.28.

In January and February 2013, the Company entered into loan agreements with various investors and issued promissory notes upon receipt of $1,220,000. The loan agreements have an interest rate of 12% per annum payable over 26 months. Additionally, in connection with the financing, the Company issued 5,575,000 shares of common stock to the lenders as loan fees. The fair value per share of $0.28 (based on recent cash sales prices) was used to compute the relative fair value in accordance with ASC 470-20 and was recorded as a debt discount with a credit to additional paid-in-capital and such discount is being amortized over the term of the loans.

In January 2013, the company issued 50,266 shares of common stock vesting on July 31, 2013 as compensation to an employee. The shares were valued at $0.28 per share or $14,075 based on recent cash sales prices and such amount will be expensed over the vesting period.
F-20

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
 
In connection with the change of control and reverse merger that closed on February 10, 2012, on March 21, 2012, the Board of Directors dismissed Silberstein Ungar, PLLC (“Siberstein”) as the independent auditors of the Company and engaged Friedman LLP (“Friedman”), to serve as the Company’s independent auditors. Siberstein had previously served as independent auditors for the Company.
Silberstein’s reports on our financial statements as of and for the fiscal year ended February 28, 2011 did not contain an adverse opinion or disclaimer of opinion and were not qualified or modified as to uncertainty, audit scope, or accounting principles.  However, the reports of Silberstein stated that there is substantial doubt about the Company’s ability to continue as a going concern.

During the fiscal year ended February 28, 2011 and through Silberstein’s dismissal on March 21, 2012, there were: (i) no disagreements with Silberstein on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedures, which disagreements, if not resolved to the satisfaction of Silberstein, would have caused Silberstein to make reference to the subject matter of the disagreements in connection with its reports, and (ii) no events of the type listed in paragraphs (A) through (D) of Item 304(a)(1)(v) of Regulation S-K.
For more information regarding the change in accountants, please see the Registrant’s Current Report on Form 8-K filed with the SEC on March 22, 2012.
On October 18, 2012, the Company dismissed Friedman LLP (“Friedman”) as the Company’s independent registered public accounting firm. The Company has engaged Salberg & Company, P.A. (“Salberg”) as its independent registered public accounting firm, effective October 18, 2012. The decision to change independent registered public accounting firms and the appointment of the new independent registered public accounting firm was made by the Company’s Board of Directors.
The reports of Friedman on the financial statements of the Company as of and for the two most recent fiscal years did not contain any adverse opinion or a disclaimer of opinion, and were not qualified or modified as to uncertainty, audit scope or accounting principles.
During the Company’s two most recent fiscal years and through October 18, 2012, there were no disagreements with Friedman on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure, which disagreements if not resolved to the satisfaction of Friedman, would have caused them to make reference thereto in their reports on the financial statements for such years. During the two most recent fiscal years and through October 18, 2012, there were no reportable events as defined in Item 304(a)(1)(v) of Regulation S-K.

During the Company’s two most recent fiscal years and through October 18, 2012, the Company did not consult with Salberg with respect to any of (i) the application of accounting principles to a specified transaction, either completed or proposed; (ii) the type of audit opinion that might be rendered on the Company’s financial statements; or (iii) any matter that was either the subject of a disagreement (as defined in Item 304(a)(1)(iv) of Regulation S-K) or an event of the type described in Item 304(a)(1)(v) of Regulation S-K.None.
 
Controls and Procedures
 
Evaluation of Disclosure Controls and Procedures
 
DisclosureWe maintain disclosure controls and procedures are controlsas defined in Rules 13a-15(e) and other procedures15d-15(e) of the Exchange Act that are designed to ensure that information required to be disclosed in our reports filed or submitted to the SEC under the Exchange Act is recorded, processed, summarized and reported within the time periods specified inby the Securities and Exchange Commission’sSEC’s rules and forms. Disclosure controlsforms, and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the Exchange Act, is accumulated and communicated to management, including ourthe principal executive officer and principal financial officer as appropriate, to allow timely decisions regarding required disclosure.

As required bydisclosures. Our principal executive officer and principal financial officer evaluated the effectiveness of disclosure controls and procedures as of December 31, 2013, pursuant to Rule 13a-1513a-15(b) under the Exchange Act, we are required to carry out anAct. Based on that evaluation, of the effectiveness of the designour principal executive officer and operation of our disclosure controls and proceduresprincipal financial officer concluded that, as of the end of the period covered by this report. Disclosurereport, the Company’s disclosure controls and procedures are controls and other procedures that are designedwere not effective to ensure that information required to be disclosedincluded in Company reports filed or submitted under the Exchange Actour periodic SEC filings is recorded, processed, summarized, and reported within the time periods specified in the Securities and Exchange Commission’sSEC rules and forms. Based on the Company’s evaluation, managementWe have concluded that the Company’sour disclosure controls and procedures wereare not effective at a reasonable assurance level such thateffective.
We lack internal controls and procedures due in part to the information relating to us and our consolidated subsidiaries required to be disclosed in our Exchange Act reports (i) is recorded, processed, summarized and reported within the time periods specifiedCompany’s lack of sufficient personnel with expertise in the SEC’s rulesarea of SEC reporting, generally accepted accounting principles (GAAP) and forms,tax accounting procedures, as well as our lack of sufficient financial resources to implement the policies and (ii) is accumulatedcontrols required pursuant to the Exchange act. At this time, we also have insufficient segregation of duties among our accounting personnel. We began to take steps to address these matters and communicatedhave hired an internal control specialist to our management, including our principal executive officerassist in the design, implementation, and principal financial officer, as appropriate to allow timely decisions regarding required disclosure astest of December 31, 2012.adequate controls.
 
19

Management’s Report on Internal Control Over Financial Reporting
 
Management is responsible for establishing and maintaining adequate internal control over financial reporting for the Company. Internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15(d)-15(f)) includes those policies and procedures that: (a) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company; (b) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles in the United States of America, and that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; and (c) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect on the consolidated financial statements.

Internal control over reporting, because of its inherent limitations, may not prevent or detect misstatements. Projections of any evaluation of effectiveness for future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

As of December 31, 2012, we2013, management carried out an assessment of the effectiveness of our internal control over financial reporting based on the framework in “Internal Control-Integrated Framework” issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on ourits evaluation, our management concluded that our internal control over financial reporting was not effective as of December 31, 2012.2013.

As of December 31, 2012 we had2013, management identified certain matters that constituted a material weakness in our internal controls over financial reporting. Specifically, we lack internal controls and procedures due in part to the Company’s lack of sufficient personnel with expertise in the area of SEC, generally accepted accounting principles (GAAP) and tax accounting procedures. We realize that we needbegan to take steps to address this matter, including hiring a Chief Financial Officer.  these matters as we have hired an internal control consultant to assist in the design, implementation, and test of adequate controls.

We believe that hiring a Chief Financial Officer will make significanthave made pivotal progress towards remediating this weakness;to mitigate internal control weaknesses; however, we must still complete the process of design-specific control procedures and testing them fortest their effectiveness, and maintaining sufficient personnel to implement these tasks before we can report that this weakness has been fully remediated. As of March 31, 2013 we have hired a Controller and begun the interview process of hiring a Chief Financial Officer with expertise in the area of SEC, generally accepted accounting principles (GAAP) and tax accounting procedures.

This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to temporary rules of the Securities and Exchange CommissionSEC that permit the Company to provide only management’s report in this annual report.

Changes in Internal Control over Financial Reporting

During the year ended December 31, 2012,As described above, we reviewed our internal controls over financial reporting and there were no significant changes in our internal control over financial reporting identified in connection with the evaluation required by paragraph (d) of Rule 13a-15 under the Exchange Act that occurred during the fourth quarter of our last fiscal year and have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
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On March 19, 2014, the Company received a notice from one of its significant customers, Baptist Memorial Health Care Corporation, that it does not intend to renew its services agreement with the Company.  As such, the services agreement will terminate on September 30, 2014. The customer and the Company are in discussions to realign the customer's current contract obligations of ICD-10 staffing commitments to other services under new terms and pricing structures.
Resignation of Directors

On April 2, 2014, Mitchell D. Kaye, a member of our board of directors, resigned. On April 4, 2014, David Kroin, a member of our board of directors, resigned.
Separation Agreement with Robert Rubinowitz

On April 14, 2014, the Company entered into a separation agreement (the “Separation Agreement”) with Robert Rubinowitz, its President, Chief Operating Officer, Secretary, Treasurer and director, which provides for the termination of Mr. Rubinowitz's employment and his resignation as an officer and director of the Company, and the termination of that certain Employment Agreement dated October 1, 2013, as amended on November 12, 2013, between the Company and Mr. Rubinowitz (the “Employment Agreement”).  The Separation Agreement provides that Mr. Rubinowitz will receive (i) $175,000 to be paid in equal increments of $3,365.39 on each of May 2, 2014, May 16, 2014, May 30, 2014, June 14, 2014 and June 27, 2014 and thereafter equal increments of $7,532.05 with the last payment date being April 17, 2015, (ii) $23,557.70 in accrued and unpaid base salary, bonus and vacation earned through April 11, 2014 payable in equal installments of $1,121.80 beginning on July 11, 2014, and (iii) $6,730.77 in accrued salary, in each case, less all applicable deductions and withholdings, from the Company in full and final satisfaction of the amounts due to Mr. Rubinowitz pursuant to the terms of the Employment Agreement.
The Separation Agreement also requires the Company to use commercially reasonable efforts to have Mr. Rubinowitz and Andrea Clark removed as a guarantors under certain of the Company's debt obligations.  The Company also agreed to pay an early termination fee for the early return of Mr. Rubinowitz's leased vehicle.  The Company further agreed to file a Registration Statement with the SEC to register the resale of Mr. Rubinowitz's outstanding common stock as of the date of Separation Agreement.
The foregoing description of the Separation Agreement does not purport to be complete and is qualified in its entirety by reference to the complete text of the Separation Agreement, a copy of which is attached as Exhibit 10.22 to this Annual Report on Form 10-K.

Dean Boyer Termination

On March 26, 2014, the Company notified Dean Boyer, its chief technology officer, that the Company was terminating his employment with the Company as well as that certain employment agreement with the Company dated October 1, 2013, as amended on November 13, 2013, effective March 31, 2014.  On March 28, 2014, the Company received a letter from Mr. Boyer’s counsel demanding payment of $421,062.53 as severance in connection with the termination of Mr. Boyer’s employment agreement. On April 7, 2014, the Company received an additional letter from Mr. Boyer’s counsel demanding an additional $13,370.21 for accrued but unused vacation pay. The Company intends to dispute the amount claimed to be owed to Mr. Boyer.
Appointment of  Tim Lankes as Director
On April 12, 2014, the board of directors appointed Tim Lankes, the Company's chief executive officer, as a director. Certain biographical information is provided about Mr. Lankes in Item 10 below, and his employment agreement is summarized under "Employment Agreements" in Item 11 below.
Amendment to Bylaws

On and effective April 14, 2014, the Company's board of directors amended and restated the Company’s Bylaws. The following is a summary of changes effected by adoption of the Second Amended and Restated Bylaws. The following description of the Second Amended and Restated Bylaws does not purport to be complete and is qualified in its entirety by reference to the Second Amended and Restated Bylaws filed as Exhibit 3.2 to this Annual Report on Form 10-K.
Joseph Brophy Termination
 
On April 15, 2014, the Company notified Joseph Brophy, its senior vice president of operations, that the Company was terminating his employment with the Company as well as that certain letter agreement, dated December 5, 2012, both effective April 25, 2014.
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GENERAL

In addition to the amendments described below, the Second Amended and Restated Bylaws include certain changes to (1) clarify language, (2) comply with or confirm to Nevada law and (3) make various technical corrections and non-substantive changes. The Second Amended and Restated Bylaws are referred to herein as the amended Bylaws.

ARTICLE I. STOCKHOLDERS.

None.Procedures for Calling and Holding Special Stockholders Meetings. The amended Bylaws provide that only the Chairman of the Board of Directors, the President, or a majority of the Board of Directors may call a special meeting of the stockholders.

Annual Meetings of Stockholders.  The amended Bylaws provide that the annual meeting of stockholders will be held at the date and time set by the Board of Directors.  Nevada law provides, however, that if an annual meeting is not held (or directors are not elected by written consent) within eighteen months after the last annual meeting of the stockholders (or election of directors by written consent), a stockholder may petition a Nevada court to require such a meeting.

Matters that May be Brought Before a Meeting of Stockholders.  The amended Bylaws limit the matters that may be brought before a special meeting to those specified in the notice of the meeting and, with respect to annual meetings of stockholders, to those that are: (a) specified in the notice of meeting (or any supplement thereto) given by or at the direction of the Board of Directors (or any duly authorized committee thereof), (b) otherwise properly brought before the annual meeting by or at the direction of the Board of Directors (or any duly authorized committee thereof), or (c) otherwise properly brought before the annual meeting by any stockholder of the Company (i) who is a stockholder of record on the date of the giving of the notice and on the record date for the determination of stockholders entitled to notice of and to vote at such annual meeting and who complies with certain notice procedures set forth in the amended Bylaws.  The notice procedures are detailed and require, among other things, disclosure by the stockholder of any interest in the matter being presented and the stockholder's direct, indirect or potential interest in the Company by way of stock ownership, right to acquire stock or through derivatives, such as swap, option or short interests.

Nomination of Directors. The amended Bylaws provide that directors may be nominated either by the Board or by a stockholder.  To nominate a director, a stockholder must meet certain requirements substantially similar to those required to bring a matter before a meeting of the stockholders, including record date requirements and advance, written notice requirements.

Action by Stockholders.  The amended Bylaws continue to provide that action by the stockholders may be either taken at a meeting of the stockholders at which a quorum is present or by the written consent of stockholders holding a majority of the voting power of the Company's issued and outstanding capital stock.
 
 
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ARTICLE II. BOARD OF DIRECTORS

Committees.  The amended Bylaws continue to provide that the Board of Directors may delegate authority to committees of the Board, but the authority of such a committee may not extend to: (i) adopting an agreement of merger or consolidation under Sections 92A.005 to 92A.270, inclusive, of the Nevada Revised Statutes, (ii) approving the sale, lease or exchange of all of the Company's property and assets under Section 78.565 of the Nevada Revised Statutes, (iii) amending the Articles of Incorporation of the Corporation, (iv) recommending to the stockholders a dissolution of the Corporation or a revocation of a dissolution, or (v) declaring a dividend.

Removal of Directors.  The amended Bylaws provide that it requires a 2/3 majority of the shares of the Company's stock entitled to vote to remove a member of the Board of Directors, with or without cause.  By contrast, the prior bylaws required only a majority of such shares to remove a director.  The prior provision was, however, inconsistent with Nevada law, which requires the 2/3 majority included in the amended Bylaws.

Changes in Capital Structure.  The prior Bylaws included a provision indicating that the Board of Directors had the authority to change the Company's capital structure.  This provision has been eliminated in the amended Bylaws.
ARTICLE VI.  AMENDMENTS

Authority to Amend the Bylaws.  The amended Bylaws grant exclusive authority to the Board of Directors to amend the Bylaws.
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Directors and Executive Officers

Set forth below are the names, ages and other biographical information of our directors and executive officers as of March 31, 2013:
April 15, 2014:
 
Name Age Position
     
Tim Lankes54Chief Executive Officer and Director
Andrea Clark 5253 Chief Visionary Officer and Chairman of the Board
Evan McKeown55Chief Financial Officer and Chief ExecutiveAdministrative Officer
     
Robert RubinowitzPeter Russo 4757 Chief Operating Officer,Director
Michael Brainard44Director
Joseph Brophy61Senior Vice President Secretary, Treasurer and Directorof Operations
 
The following is a description of the business experience of each of our executive officers:officers and directors:
 
Tim Lankes, 54, Chief Executive Officer and Director

Mr. Lankes has served as our chief executive officer since February 2014 and as our director since April 2014. From May 2011 until December 2013, Mr. Lankes served as vice president and chief operating officer for Parallon Technology Solutions, an IT outsourcing and consulting subsidiary of Hospital Corporation of America. He previously served as chief operating officer of Christ Presbyterian Church and Academy from July 2009 until August 2011. Prior to that Mr. Lankes held several senior leadership positions at Perot Systems Corporation, over a 15 year tenure, including managing Perot's International Healthcare Division and culminated in his leading their Ambulatory IT and Revenue Cycle Services Division. Mr. Lankes has over 30 years of military and business leadership experience including successful transformations, startup operations and creating sustained growth in healthcare services and consulting. Mr. Lankes holds a B.A. degree in Management from Abilene Christian University and a Master’s of Business Administration from the University of Tennessee. He has served our country with honor as a First Lieutenant in the U.S. Army's Field Artillery and as a Field Artillery Captain in the Tennessee and Minnesota Army National Guard. Mr. Lankes was nominated to the board of directors because of his leadership and consulting experience with profit and non-profit organizations including strategic planning, business development and start-up operations.

Andrea Clark, 52,53, Chairman of the Board of Directors and Chief ExecutiveVisionary Officer

AndreaMs. Clark serveshas served as chairman of our board of directors since the Merger in February 2012 and previously served as our Chairmanchief executive officer from February 2012 until February 2014 when she was appointed our chief visionary officer. Prior to the Merger, Ms. Clark served as chief executive officer of HRAA since she founded the Board and Chief Executive Officer.company in 2001. Ms. Clark is a prominent health information management expert, having working with hospitals, information systems, outpatient coding, operational and compliance training expertise, including hospital-based and free-standing day surgery sites, emergency room, hospital based clinics and ancillary diagnostic service areas for the last twenty-five years. In 2001, Ms. Clark founded HRAA and has been its chief executive officer since inception. Ms. Clark received her BS in Health Information Sciences from the University of Wisconsin. She is also certified by the American Health Information Management Association as a Registered Health Information Administrator (RHIA) and by the American Academy of Professional Coders as a Certified Coding Specialist (CCS) and as a Certified Procedural Coder-Hospital (CPCH).

Ms. Clark was nominated to the board of directors because of Robert Rubinowitz, 47, Chief Operating Officer, President, Secretaryher experience as a healthcare industry luminary, author and Director

Robert Rubinowitz serves as our Chief Operating Officer, President, Secretary and Director, overseeing all of our business operations including client relations, sales, marketing, accounting and human resources.  He has served in this capacity at HRAA since June 2001.  Mr. Rubinowitz hasspeaker with more than twenty30 years of experience in operations, salesaffording the company in-depth prospective, insight and marketing.  Prior to joining HRAA, Mr. Rubinowitz was General Manager of e-Commerce for PRIMEDIAforethought regarding the healthcare revenue cycle, as well as having served as Vice Presidentbeing the founder of Marketing and e-Business at Anchor Computer. Mr. Rubinowitz was also an adjunct professor for Florida International University where he taught direct marketing. Mr. Rubinowitz received a Bachelor’s degree in Economics from Rutgers University.

Family Relationships

Our Chairman, President and Chief Executive Officer, Andrea Clark, is married to our Chief Operating Officer, President, Secretary and Treasurer, Robert Rubinowitz.

Involvement in Certain Legal ProceedingsHRAA.  
 
To our knowledge, during the past ten (10) years, none of our directors, executive officers, promoters, control persons, or nominees has been:
the subject of any bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time;
convicted in a criminal proceeding or is subject to a pending criminal proceeding (excluding traffic violations and other minor offenses);
subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his involvement in any type of business, securities or banking activities; or
found by a court of competent jurisdiction (in a civil action), the Commission or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law.
 
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Evan McKeown, 55, Chief Financial Officer and Chief Administrative Officer

Mr. McKeown has served as our chief financial officer since April 2013 and as our chief administrative officer since February 28, 2014. Prior to joining the Company, Mr. McKeown served as chief financial officer Perry Baromedical, a regulated medical device manufacturer and world leader in the manufacture, installation and service of FDA approved Hyperbaric Oxygen Chambers, from December 2011 until May 2012.  From March 2009 to December  2011, Mr. Keown was an independent consultant providing tax, consulting and business advisory services. Mr. McKeown also served as chief financial officer and controller of National Healing Corporation, a leader in providing comprehensive outpatient wound care centers and wound and disease management solutions for hospitals, from November 2007 to February 2009. During his tenure at National Healing Corporation, Mr. McKeown gained relevant experience with healthcare coding and hospital contract negotiations. Prior to that, Mr. McKeown was the senior vice president, chief financial officer and chief accounting officer for Applied Digital Solutions, a former publicly traded company that provided radio frequency identification and security technology for various consumer and commercial applications. Mr. McKeown also served as a Tax Manager for Ernst & Young and was a senior accountant with Coopers & Lybrand. Mr. McKeown received his B.S. in Business Administration from the University of Maine and is licensed as a Certified Public Accountant in the State of Maine.

Peter Russo, 57, Director

Mr. Russo has served as our director since August 2013. Mr. Russo currently serves as chief executive officer and director of Resume Bear Holdings Corp. a startup online job search technology company, since January 2014 and August 2013, respectively. Previous to that Mr. Russo served as chief financial officer and treasurer of magicJack VocalTec Ltd., a publicly traded company listed on the NASDAQ under the symbol “CALL,” from July 2010 to May 2013 and also served as its principal accounting officer. Prior to his appointment as chief financial officer of magicJack VocalTec Ltd., Mr. Russo served as chief financial officer of YMax Corp from May 2005 to July 2010. Prior to joining YMax, from 1996-1999, Mr. Russo was a consultant and served as chief financial officer of Group Long Distance, Inc. (“GLD”), a publicly traded reseller of local and long distance services, that was previously listed on the NASDAQ under the symbol “GLDI.”  Prior to joining GLD, Mr. Russo was the Executive Vice President of the State Bank of South Australia. Mr. Russo currently serves on the Advisory Board of Ocho Gaming, LLC. Ocho Gaming is a premiere operator and provider of online gaming in the Latin American market. Mr. Russo, along with his wife, is co-founder of FriendlyBands LLC a maker of craft and bracelet products. Mr. Russo holds a B.B.A. degree from Pace University in New York.  Mr. Russo was nominated to the board of directors because of his past experience as chief financial officer of other publicly traded companies and his knowledge to effectively participate as a board member.

Michael Brainard, 44, Director

Mr. Brainard has served as our director since September 2013. Mr. Brainard is currently chief executive officer of Brainard Strategy Inc. since 2005. Mr Brainard has served as a director of ResumeBear Holdings Corp. since August 2013 and previously served as its chief executive officer from August 2013 until January 2014. Mr Brainard is also the chief executive officer and a director of ResumeBear, Inc. since July 2012. Mr. Brainard brings over 20 years of experience to the board of directors as a management consultant, senior executive, executive coach, manager, entrepreneur, and researcher. As a management consultant, Mr. Brainard has designed and conducted process re-engineering and re-structuring, organizational assessments, leadership development initiatives, performance management systems, change management processes, and a variety of strategic planning initiatives. Additionally Mr. Brainard has worked as a post-acquisition internal and external integration leader. Mr. Brainard has provided strategy and consulting services to companies such as Scripps, AMN Healthcare, AccentCare, Memorialcare, and Patient Safe Solutions. He holds a B.A. in Psychology from the University of Delaware, a M.S. in Industrial Psychology from Alliant International University and a Ph.D. in Industrial Psychology from Alliant International University. Mr. Brainard was nominated to the board of directors due to his 20 years of strategy consulting experience, much of which is in the healthcare space.

Joseph Brophy, 61, Senior Vice President of Operations
Mr. Brophy has served as our senior vice president of operations since January 2013. As Senior Vice President of Operations, Mr. Brophy is responsible for overseeing all day-to-day operations of HRAA’s products and services, including technology and analytics solutions, coding, education, auditing, consulting and ICD-10 transition solutions, to ensure the very best customer experience. Previous to that Mr. Brophy served as the Director of Healthcare Sales-East Coast for Axway Inc. from June 2006 until January 2013. Mr. Brophy is a seasoned executive in the healthcare technology sector and understands the necessities of HRAA’s core customer segment. Mr. Brophy is a vital component of our team as we continue to deliver products and services that safeguard our customers and partners. Mr. Brophy brings over 25 years of healthcare operations, technology, consulting, business and sales expertise to HRAA. He has held roles as a hospital COO, Consultant, Director of Business Development and Regional Sales Executive. Mr. Brophy holds a Master of Arts, Administration from Rider University and a Bachelor of Arts from Saint Francis University.
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Section 16(a) Beneficial Ownership Compliance

As of the date of this report, we are not subject to Section 16(a) of the Securities Exchange Act of 1934.
 
Corporate Governance

The Boardboard of directors has not adopted Corporate Governance Principles.corporate governance principles. Currently, the Company’s Chief ExecutiveVisionary Officer also holds the position of Chairman of the Boardboard of Directors.directors. In the future, however, the Boardboard of directors may reconsider whether its Chief ExecutiveVisionary Officer should also serve as Boardthe board of directors Chairman.

Audit Committee and Financial Expert

We do not have a standing audit committee of the Boardboard of Directors.directors. Management has determined not to establish an audit committee at present because of our limited resources and limited operating activities do not warrant the formation of an audit committee or the expense of doing so. We do not have a financial expert serving on the Boardboard of Directors.directors.

Compensation Committee and Nominating Committee

We currently do not have a compensation committee or a nominating committee. Determining compensation for our officers and directors is done by our board of directors. Nominations for election to our
Code of Conduct and Corporate Ethics Policy
Our board of directors may be made by thehas approved, and we have adopted, a Code of Conduct and Corporate Ethics Policy (the "Code of Conduct"), which applies to all of our directors, officers and employees. Our board of directors or by any stockholder entitled to vote for the election of directors in accordance with our bylawshas also approved, and Nevada law.

Code of Ethics

Wewe have not adopted, a formal Code of Ethics because we recently closedfor Senior Financial Officers (the "Code of Ethics for SFO"), which applies to our Directors, Senior Financial Officers and management team in contact with key financial data. The Code of Conduct and the Merger and have not finalized all of the corporate governance requirements. We are currently working on a code of ethics and will disclose our Code of Ethics when it is approved by our Boardfor SFO are available free of Directors.charge upon written request to Health Revenue Assurance Holdings, Inc., 8551 West Sunrise Boulevard, Unit 304, Plantation, Florida 33322, Attention: Chief Financial Officer.
Indemnification Agreements

In November 2013, in connection with the appointments of David Kroin and Mitchell Kaye as directors, the Company entered into indemnification agreements with certain of its officers and directors, which indemnify such officers and directors from proceedings related to the fact that he or she was/is a director or officer or arising while he or she was/is serving as a director or officer.

Summary Compensation Table
 
The following table presents information concerning compensation for each of our named executive officers for services in all capacities during the years indicated:our fiscal 2013 and 2012 years:
 
Name and Principal Position Year 
Salary
($)
  
Bonus
($)
 
Stock
Awards
($)
 
Option
Awards
($)
 
Non-equity
Incentive
Plan
Compensation
($)
  
All Other Compensation
($)
  
Total
($)
 
                     
Andrea Clark 2013 $178,365         $10,312(2) $188,677 
Chief Executive Officer (1) 2012 $175,000         $12,000(3) $187,000 
                          
Robert Rubinowitz 2013 $178,365             12,187(5)  190,552 
President, Chief Operating Officer and Chief Financial Officer(4) 2012 $175,000             $12,000(3)  $187,000 
                          
Evan McKeown, 2013 $106,154     221,121(7)       $327,275 
Chief Financial Officer and Chief Administrative Officer (6) 2012                
                          
Dean Boyer 2013 $203,846            $203,846 
Chief Technical Officer (8) 2012 $135,115            $135,115 
                          
Joseph Brophy 2013 $164,904    62,130(10)(11)     --  $227,034 
SVP of Operations (9) 2012                
                          
Michael Gallagher 2013 $150,000    73,125(13)(14)     --  $223,225 
Chief Medical Information Officer (12) 2012                
                Non-equity       
Name and         Stock  Option  Incentive Plan  All Other    
Principal   Salary  Bonus  Awards  Awards  Compensation  Compensation  Total 
Position Year ($)  ($)  ($)  ($)  ($)  ($)  ($) 
                        
Andrea Clark –Chief 2012  175,000               19,000(1)  194,000 
Executive Officer 2011  175,000                  175,000 
                               
Robert Rubinowitz – Chief 2012  175,000               19,000(1)  194,000 
Operating Officer, President and Secretary 2011  175,000                  175,000 
(1)
On February 26, 2014, Ms. Clark resigned as chief executive officer and was appointed chief visionary officer. On February 26, 2014, Mr. Tim Lankes was appointed chief executive officer of the Company.
(2)
This amount includes $10,312 for a car allowance.
(1)  (3)
This amount includes $12,000 for a car allowance and $7,000 for health insurance related costsallowance.
(4)
Mr. Rubinowitz served as chief financial officer through April 22, 2013. Mr. Rubinowitz resigned as president on April 14, 2014.
 
(5)This amount includes $12,187 for a car allowance.
(6)Mr. Evan McKeown was appointed as chief financial officer of the Company on April 22, 2013 and as Chief Administrative Officer on February 28, 2014.
 
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(7)Represents the aggregate grant date fair value, computed in accordance with FASB ASC Topic 718, of 1,000,000 shares of our common stock.
(8)Mr. Boyer’s employment with the Company was terminated effective March 31, 2014.
(9)Mr. Brophy's employment was terminated on April 15, 2014, effective April 25, 2014.
(10)
Represents the aggregate grant date fair value, computed in accordance with FASB ASC Topic 718, of 245,851 shares of our common stock.
(11)This amount includes $62,130 for restricted stock grants.
(12)Mr. Gallagher resigned as chief medical information officer and chief medical officer in February 2014.
(13)Represents the aggregate grant date fair value, computed in accordance with FASB ASC Topic 718, of 206,504 shares of our common stock.
(14)This amount includes $73,125 for restricted stock grants.
Narrative Disclosure to Summary Compensation Table and Additional Narrative Disclosure
Employment Agreements
We have entered into employment agreements with our officers.
Employment Agreement with Tim Lankes
On February 26, 2014, the Company entered into an employment agreement with Tim Lankes (the “Lankes Agreement”), pursuant to his appointment as the Company’s Chief Executive Officer. Pursuant to the Lankes Agreement, Mr. Lankes will receive an annual base compensation of $240,000 (the “Base Salary”). In addition to his Base Salary, Mr. Lankes is eligible to receive a performance bonus for each completed fiscal year equal to 50% of his base salary (the “Target Bonus”), which may be greater or less than the Target Bonus, as determined by the board of directors. Additionally, Mr. Lankes shall be granted options (the “Options”) to acquire a number of shares of the Company’s common stock equal to 2.5% of the total number of shares of the Company’s common stock outstanding as of the date of the appointment on a fully diluted basis, to vest in annual equal installments over four years. The Options shall vest immediately upon a change of control of the Company, as defined in the Lankes Agreement. Mr. Lankes shall also receive a restricted stock unit grant (the “Performance Vesting Grant”) of the Company’s common stock equal to 2.5% of the total number of shares of the Company’s common stock outstanding, to vest based on attaining certain enterprise values detailed in the Lankes Agreement. The Lankes Agreement also provides for incentive awards, as well as a benefit package, including medical, disability, insurance, 401(k) and other equity programs. The Lankes Agreement will end on the earlier of (i) Mr. Lankes' death or mental or physical disability or incapacity, (ii) Mr. Lankes' resignation, or (iii) termination by the Company at any time with or without cause. The Lankes Agreement may be terminated by the Company for cause. Should the Company terminate the agreement without cause, Mr. Lankes is entitled to receive one times his Base Salary at the time of termination. Should the Lankes Agreement be terminated by the Company for cause or if Mr. Lankes resigns for any reason other than good reason, as defined in the Lankes Agreement, Mr. Lankes is entitled to receive his Base Salary through the date of termination and payment for any accrued but unused vacation time, and shall not be entitled to any other salary, bonus, compensation, or benefits.
Employment Agreement with Andrea Clark
On October 2, 2013, the Company entered into an employment agreement with Andrea Clark and amended such agreement on November 12, 2013 (the “Clark Agreement”). Pursuant to the Clark Agreement, Ms. Clark will receive annual base compensation of $175,000, which may be increased but not decreased from time to time as determined by the board of directors of the Company. The Clark Agreement also provides for incentive awards, as well as a benefit package, including medical, disability, insurance, 401(k) and other equity programs. The term of the Clark Agreement is three (3) years and shall automatically be renewed for successive three (3) year terms thereafter, unless otherwise notified in writing ninety (90) days prior to the termination of the agreement. The Clark Agreement may be terminated by the Company for cause. Should the Company terminate the agreement without cause, Ms. Clark is entitled to receive two times her base salary at the time of termination; a pro-rata bonus payment on any bonus or incentive plan; any earned but unpaid base salary, and accrued but unpaid vacation time. Should the Clark Agreement be terminated by Ms. Clark two years after the effective date, Ms. Clark shall be entitled to receive: any earned but unpaid base salary and bonus compensation; any earned but unpaid vacation time; a pro-rata bonus or incentive plan award; and, at Ms. Clark’s election, either (i) registered shares of the Company’s common stock equal to 100% of her base salary at the time of resignation, or (ii) fully vested and cashless exercisable discounted stock options. In the event there is: (1) a change of control of the Company; and (2) Ms. Clark is terminated within six months following such change of control, Ms. Clark shall be entitled to receive any earned but unpaid base salary, any earned but unpaid bonus compensation, two times her base salary as of the date of the change of control, two times the average bonus paid to Ms. Clark over the three previous calendar years, and accrued but unpaid vacation time. Should the Clark Agreement be terminated in the event of death or disability of Ms. Clark, Ms. Clark or her estate, shall be entitled to receive two times her base salary immediately prior to termination, a pro-rata bonus payment on any bonus or incentive plan; earned but unpaid base salary and earned but unpaid bonus compensation, and accrued but unpaid vacation time.
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Employment Agreement with Evan McKeown
On October 2, 2013, the Company entered into employment agreement with Evan McKeown and amended such agreement on November 12, 2013 (the “McKeown Agreement”).
Pursuant to the McKeown Agreement, Mr. McKeown will receive annual base compensation of $180,000, which may be increased but not decreased from time to time as determined by the board of directors of the Company. The McKeown Agreement also provides for incentive awards, as well as a benefit package, including medical, disability, insurance, 401(k) and other equity programs. The term of the McKeown Agreement is two (2) years and shall automatically be renewed for successive two (2) year terms thereafter, unless otherwise notified in writing ninety (90) days prior to the termination of the agreement. The McKeown Agreement may be terminated by the Company for cause. Should the Company terminate the agreement without cause, Mr. McKeown is entitled to receive: (1) two times his base salary at the time of termination if terminated within six months of execution of the McKeown Addendum, and one time base salary if terminated after six months of execution of the McKeown Addendum; (2) a pro-rata bonus payment on any bonus or incentive plan; and (3) any earned but unpaid base salary, and accrued but unpaid vacation time. In the event there is: (1) a change of control of the Company; and (2) Mr. McKeown is terminated within six months following such change of control, Mr. McKeown shall be entitled to receive any earned but unpaid base salary, any earned but unpaid bonus compensation, two times his base salary as of the date of the change of control, two times the average bonus paid to Mr. McKeown over the three previous calendar years, and accrued but unpaid vacation time. Should the McKeown Agreement be terminated in the event of death or disability of Mr. McKeown, Mr. McKeown or his estate, shall be entitled to receive the greater of the base salary owed immediately prior to termination or one year’s base salary, a pro-rata bonus payment on any bonus or incentive plan; earned but unpaid base salary and earned but unpaid bonus compensation, and accrued but unpaid vacation time.
Additionally, Mr. McKeown was granted options to purchase 1,000,000 shares of the Company’s common stock (the “ Options ”) at a per share exercise price of the fair market value per share of the Company’s common stock at the time of execution. The Options shall vest after two years or upon termination of Mr. McKeown for any reason, whichever happens sooner.
Employment Agreement with Robert Rubinowitz

On October 2, 2013, the Company entered into an employment agreement with Robert Rubinowitz and amended such agreement on November 12, 2013 (the “Rubinowitz Agreement”). On April 14, 2014, the Company entered in a separation agreement with Mr. Rubinowitz which is described elsewhere in this Annual Report on Form 10-K. 

Pursuant to the Rubinowitz Agreement, Mr. Rubinowitz will receive annual base compensation of $175,000, which may be increased but not decreased from time to time as determined by the Board of Directors of the Company. The Rubinowitz Agreement also provides for incentive awards, as well as a benefit package, including medical, disability, insurance, 401(k) and other equity programs. The term of the Rubinowitz Agreement is three (3) years and shall automatically be renewed for successive three (3) year terms thereafter, unless otherwise notified in writing ninety (90) days prior to the termination of the agreement. The Rubinowitz Agreement may be terminated by the Company for cause. Should the Company terminate the agreement without cause, Mr. Rubinowitz is entitled to receive two times his base salary at the time of termination; a pro-rata bonus payment on any bonus or incentive plan; any earned but unpaid base salary, and accrued but unpaid vacation time. Should the Rubinowitz Agreement be terminated by Mr. Rubinowitz two years after the effective date, Mr. Rubinowitz shall be entitled to receive: any earned but unpaid base salary and bonus compensation; any earned but unpaid vacation time; a pro-rata bonus or incentive plan award; and, at Mr. Rubinowitz ’s election, either (i) registered shares of the Company’s common stock equal to 100% of his base salary at the time of resignation, or (ii) fully vested and cashless exercisable discounted stock options. In the event there is: (1) a change of control of the Company; and (2) Mr. Rubinowitz is terminated within six months following such change of control, Mr. Rubinowitz shall be entitled to receive any earned but unpaid base salary, any earned but unpaid bonus compensation, two times his base salary as of the date of the change of control, two times the average bonus paid to Mr. Rubinowitz over the three previous calendar years, and accrued but unpaid vacation time. Should the Rubinowitz Agreement be terminated in the event of death or disability of Mr. Rubinowitz, Mr. Rubinowitz or his estate, shall be entitled to receive two times his base salary immediately prior to termination, a pro-rata bonus payment on any bonus or incentive plan; earned but unpaid base salary and earned but unpaid bonus compensation, and accrued but unpaid vacation time.

Employment Agreement with Dean Boyer
On October 2, 2013, the Company entered into employment agreement with Dean Boyer and amended such agreement on November 12, 2013 (the “Boyer Agreement”). On March 26, 2014, the Company notified Dean Boyer, its chief technology officer, that the Company was terminating his employment with the Company as well as that certain employment agreement with the Company dated October 1, 2013, as amended on November 13, 2013, effective March 31, 2014. 
Pursuant to the Boyer Agreement, Mr. Boyer will receive annual base compensation of $200,000, which may be increased but not decreased from time to time as determined by the board of directors of the Company. The Boyer Agreement also provides for incentive awards, as well as a benefit package, including medical, disability, insurance, 401(k) and other equity programs. The term of the Boyer Agreement is two (2) years and shall automatically be renewed for successive two (2) year terms thereafter, unless otherwise notified in writing ninety (90) days prior to the termination of the agreement. The Boyer Agreement may be terminated by the Company for cause. Should the Company terminate the agreement without cause, Mr. Boyer is entitled to receive one times his base salary at the time of termination; a pro-rata bonus payment on any bonus or incentive plan; any earned but unpaid base salary, and accrued but unpaid vacation time. In the event there is: (1) a change of control of the Company; and (2) Mr. Boyer is terminated within six months following such change of control, Mr. Boyer shall be entitled to receive any earned but unpaid base salary, any earned but unpaid bonus compensation, two times his base salary as of the date of the change of control, two times the average bonus paid to Mr. Boyer over the two previous calendar years, and accrued but unpaid vacation time. Should the Boyer Agreement be terminated in the event of death or disability of Mr. Boyer, Mr. Boyer or his estate, shall be entitled to receive the greater of the base salary owed immediately prior to termination or one year’s base salary, a pro-rata bonus payment on any bonus or incentive plan; earned but unpaid base salary and earned but unpaid bonus compensation, and accrued but unpaid vacation time.

Letter Agreement with Joseph Brophy

On December 17, 2012, HRAA entered into a letter agreement with Mr. Joseph Brophy to serve as senior vice president (the “Brophy Letter Agreement”). Pursuant to the Brophy Letter Agreement, Mr. Brophy will receive a base salary of $175,000. Mr. Brophy is entitled to receive a quarterly disbursement of stock based on the following formula: (i) $18,750 divided by (ii) the market value of the Company’s common stock at the time of the disbursement. In addition, Mr. Brophy is entitled to 5,000 stock options each time HRAA’s margin performance is improved by a minimum of 1% over the previous quarter. The options vest over a four year period. Mr. Brophy is also entitled to receive a cash bonus of $5,000 each time HRAA’s revenues cross a $2,000,000 threshold while maintaining or improving profit margin. Mr. Brophy's employment was terminated on April 15, 2014, effective April 25, 2014.

Letter Agreement with Dr. Michael Gallagher

On December 5, 2012, HRAA entered into a letter agreement with Dr. Michael Gallagher to serve as chief medical information officer (the “Gallagher Letter Agreement”). Pursuant to the Gallagher Letter Agreement, Dr. Gallagher received a base salary of $200,000. Dr. Gallagher was entitled to receive a quarterly disbursement of stock based on the following formula: (i) $24,375 divided by (ii) the market value of the Company’s stock at the time of the disbursement. Dr. Gallagher was also entitled to 10,000 stock options each time a new Company product was announced. In addition, Dr. Gallagher was entitled to a cash bonus of $5,000 each time a product crossed a threshold of $2,000,000. Dr. Gallagher resigned as chief medical information officer in February 2014.
34

Outstanding Equity Awards At Fiscal Year-End
As of March 31, 2014, Mr. McKeown was granted options to purchase 1,000,000 shares of the Company’s common stock at a per share exercise price of the fair market value per share of the Company’s common stock at the time of execution of the amended employment agreement.
 
There were no outstanding equity awards held by our officers
The following table provides information as of December 31, 2012.2013 regarding unexercised stock options and restricted stock outstanding held by:

Outstanding Equity Awards as Of December 31, 2013
  Option Awards Stock Awards 
Name 
Number of
Securities
Underlying
Unexercised
Options
(#)
Exercisable
  
Number of
Securities
Underlying
Unexercised
Options(#)
Unexercisable
 
Equity
Incentive
Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options
(#)
 
Option
Exercise
Price
($)
 
Option
Expiration
Date
 
Number
of Shares
or Units
of Stock
That
Have Not
Vested
(#)
 
Market
Value of
Shares or
Units of
Stock That
Have Not
Vested
($)
 
Equity
Incentive
Plan
Awards:
Number
of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested
(#)
 
Equity
Incentive
Plan
Awards:
Market
or Payout
Value of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested
($)
 
Evan McKeown  
   1,000,000(1)  0.26 (2)      
Joseph Brophy                
Michael Gallagher                
(1) The options fully vest on November 12, 2015.
(2) There is no expiration date with respect to the options.

Board of Directors

The number of directors of the Company is such number as determined by the board of directors. All directors hold office until the next annual meeting of shareholdersstockholders and until their successors have been duly elected and qualified, or until their earlier death, resignation or removal. Officers are elected by and serve at the discretiona majority of the board.our board of directors.

Our directors are reimbursed for expenses incurred by them in connection with attending board meetings, but they do not receive any other compensation for serving on the Board.board.

Related Party Transactions

None.

Director Independence

Currently, we have no independent directors. Because our common stock is not currently listed on a national securities exchange, we have used the definition of “independence” of The NASDAQ Stock Market to make this determination.  NASDAQ Listing Rule 5605(a)(2) provides that an “independent director” is a person other than an officer or employee of the company or any other individual having a relationship which, in the opinion of the company’s board of directors, would interfere with the exercise of independent judgment in carrying out the responsibilities of a director.  The NASDAQ listing rules provide that a director cannot be considered independent if:
the director is, or at any time during the past three years was, an employee of the Company;
the director or a family member of the director accepted any compensation from the Company in excess of $120,000 during any period of 12 consecutive months within the three years preceding the independence determination (subject to certain exclusions, including, among other things, compensation for board or board committee service);
a family member of the director is, or at any time during the past three years was, an executive officer of the Company;
the director or a family member of the director is a partner in, controlling stockholder of, or an executive officer of an entity to which the Company made, or from which the Company received, payments in the current or any of the past three fiscal years that exceed 5% of the recipient’s consolidated gross revenue for that year or $200,000, whichever is greater (subject to certain exclusions);
the director or a family member of the director is employed as an executive officer of an entity where, at any time during the past three years, any of the executive officers of the Company served on the compensation committee of such other entity; or
the director or a family member of the director is a current partner of the Company’s outside auditor, or at any time during the past three years was a partner or employee of the Company’s outside auditor, and who worked on the company’s audit.
Involvement in Certain Legal Proceedings

To our knowledge, during the past ten years, none of our directors, executive officers, promoters, control persons, or nominees has:
been convicted in a criminal proceeding or been subject to a pending criminal proceeding (excluding traffic violations and other minor offenses);
had any bankruptcy petition filed by or against the business or property of the person, or of any partnership, corporation or business association of which he was a general partner or executive officer, either at the time of the bankruptcy filing or within two years prior to that time;
been subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction or federal or state authority, permanently or temporarily enjoining, barring, suspending or otherwise limiting, his involvement in any type of business, securities, futures, commodities, investment, banking, savings and loan, or insurance activities, or to be associated with persons engaged in any such activity;
 
 
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been found by a court of competent jurisdiction in a civil action or by the Commission or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended, or vacated;
been the subject of, or a party to, any federal or state judicial or administrative order, judgment, decree, or finding, not subsequently reversed, suspended or vacated (not including any settlement of a civil proceeding among private litigants), relating to an alleged violation of any federal or state securities or commodities law or regulation, any law or regulation respecting financial institutions or insurance companies including, but not limited to, a temporary or permanent injunction, order of disgorgement or restitution, civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition order, or any law or regulation prohibiting mail or wire fraud or fraud in connection with any business entity; or
been the subject of, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, of any self-regulatory organization (as defined in Section 3(a)(26) of the Exchange Act), any registered entity (as defined in Section 1(a)(29) of the Commodity Exchange Act), or any equivalent exchange, association, entity or organization that has disciplinary authority over its members or persons associated with a member.


Securities Authorized For Issuance Under Equity Compensation Plans

There are no securities authorized for issuance under an Equity Compensation Plan.equity compensation arrangement, other than 1,000,000 of stock options to an officer.

The following table presents information regarding options and rights outstanding under our compensation arrangements as of December 31, 2013:
Plan Category(1) 
(a)
Number of
securities
to be issued
upon exercise
of outstanding
options,
warrants and
rights
  
(b)
Weighted-
average
exercise price
per share of
outstanding
options,
warrants and
rights
  
(c)
Number of
securities
remaining
available for
future issuance
under equity
compensation
plans (excluding
securities
reflected in
column (a))
 
Equity compensation plans approved by security holders         
Equity compensation plans not approved by security holders  1,000,000  $0.26   0 
Total  1,000,000  $0.26   0 
Security Ownership Of Certain Beneficial Owners And Management
 
The following table sets forth information regarding the beneficial ownership of shares of our capitalcommon stock as of March 31, 2013April 11, 2014 by:
 
Each of our directors;
Each of our named executive officers;
All of our directors and executive officers as a group; and
Each person known by us to beneficially own more than 5% of our outstanding common stock.
 
UnderBeneficial ownership is determined in accordance with the rules and regulations of the SEC rules, beneficial ownershipand includes any shares of common stock which a person has sole or shared voting power orand investment power and any shares of common stock which the person has the right to acquire within 60 days through the exercise of any option, warrant or right, through conversion of any security or pursuantwith respect to the automatic termination of a power of attorney or revocation of a trust, discretionary account or similar arrangement. Percentage of beneficial ownership is calculated based on shares of our common stock outstanding as of March 31, 2013.securities. In calculatingcomputing the number of shares beneficially owned by a person and the percentage ownership of that person, shares of common stock subject to Preferred Stock conversion rights (including accrued dividends), options or warrants held by that person that are currently exercisable or convertible or become exercisable or convertible within 60 days after March 31, 2013of April 11, 2014 are deemed outstanding even if they haveoutstanding. Such shares, however, are not actually been exercised or converted. The shares issuable under these securities are treated asdeemed outstanding for computing the percentage ownership of the person holding these securities but are not treated as outstanding for the purposepurposes of computing the percentage ownership of any other person. Unless otherwiseTo our knowledge, except as indicated we believe that allin the footnotes to this table and subject to community property laws where applicable, the persons named in thisthe table have sole voting power and investment power overwith respect to all shares of our common stock shown opposite such person’s name. The percentage of beneficial ownership is based on 54,752,294 shares of our common stock outstanding as of April 11, 2014. Unless otherwise noted below, the shares beneficially owned by them.address of the persons and entities listed in the table is c/o Health Revenue Assurance Holdings, Inc., 8551 West Sunrise Boulevard, Unit 304, Plantation, Florida 33332.
 
 
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Name and Address of Beneficial Owner 
Amount and
Nature of
Beneficial
Ownership
  
Percentage
of
Common Stock
Outstanding
 
       
Tim Lankes  0   0%
Andrea Clark**†  6,599,604   12.05%
Evan McKeown  0   0%
Peter Russo(1)  0   0%
Michael Brainard    11,000   *%
Robert Rubinowitz**†  6,599,617   12.05%
Joseph Brophy  245,851   *%
Directors and executive officers as a group (7 people)  13,456,072   24.58%
 5% Stockholders        
Andrea Clark**  6,599,604   12.05%
Robert Rubinowitz**†  6,599,617   12.05%
Great Point Partners, LLC (2)  5,467,017   9.985%
Title of Class Name Beneficial Owner 
Amount and Nature
of Beneficial
Ownership (1)
  
Percentage of
Class (2)
 
Common Stock Andrea Clark*  
6,599,604
 (3)  16.57% 
Common Stock Robert Rubinowitz*  6,599,617 (4)  14.44% 
Common Stock Directors and executive officers as a group (2 people)  14,174,073   31.01% 
*   Less than 1%
**  Andrea Clark and Robert Rubinowitz are husband and wife.
_________________
 †  On November 12, 2013, Andrea Clark, Robert Rubinowitz and Dean Boyer each executed a voting agreement in connection with the Securities Purchase Agreement, dated November 12, 2013, among the Company and the investors named therein whereby the individuals agreed to vote their shares in favor of the investor's two nominees to the Company's board of directors.
 
***To the Company’s knowledge, based on the combined total of the transfer agent stock report dated March 28, 2014 and Non Objective Beneficial Ownership report dated January 6, 2014.
(1)
Unless otherwise indicated, includesDoes not include 50,000 shares owned by a spouse, minor childrenMr. Russo’s wife, Elizabeth Russo. Mr. Russo disclaims beneficial ownership of shares, except to the extent of this pecuniary interest therein.
 (2)
Great Point Partners, LLC (“Great Point”) is the investment manager of each of Biomedical Value Fund, L.P. (“BVF”), Biomedical Offshore Value Fund, Ltd. (“BOVF”), Biomedical Institutional Value Fund, L.P. (“BIVF”), Class D Series of GEF-PS, L.P. (“GEF-PS”), WS Investments II, LLC (“WS”) and relatives sharingDavid J. Morrison (“Morrison” and collectively, the same home, as well as entities owned or controlled by the named person. Also includes shares if the named person“Great Point Stockholders”), and has the rightpower to acquire thosevote or dispose of the shares within 60 days after March 31, 2013,listed above. Each of Dr. Jeffrey R. Jay, M.D. (“Dr. Jay”), as senior managing member of Great Point, and Mr. David Kroin (“Mr. Kroin”), as special managing member of Great Point, has voting and investment power with respect to the shares owned by each of the exerciseGreat Point Stockholders. Each of any warrant, stock option or other right. Unless otherwise noted,Great Point, Dr. Jay and Mr. Kroin disclaims beneficial ownership of such shares are ownedexcept to the extent of record and beneficially bytheir respective pecuniary interest therein. The address for the named person.Great Point Stockholders is 165 Mason Street, 3rd Floor, Greenwich, CT 06830.
(2)  
Based on 44,726,562BVF shares outstanding as of March 31, 2013.
(3)  
Consists of 6,599,604include shares of common stock asunderlying (i) 5,764,412 shares of Series A Preferred Stock and (ii) Warrants to which Ms. Clark has sole voting and investment power.
(4)  
Consists of 6,599,617sharespurchase 11,528,824 shares of common stock aspresently exercisable by BVF. The 5,764,412 shares of Series A Preferred Stock carry voting rights equivalent to 11,528,824 shares of common stock. BOVF shares include shares of common stock underlying (i) 3,322,730 shares of Series A Preferred Stock and (ii) Warrants to purchase 6,645,460 shares of common stock presently exercisable by BOVF. The 3,322,730 shares of Series A Preferred Stock carry voting rights equivalent to 6,645,460 shares of common stock. BIVF shares include shares of common stock underlying (i) 1,505,231 shares of Series A Preferred Stock and (ii) Warrants to purchase 3,010,462 shares of common stock presently exercisable by BIVF. The 1,505,231 shares of Series A Preferred Stock carry voting rights equivalent to 3,010,462 shares of common stock. GEF-PS shares include shares of common stock underlying (i) 2,455,766 shares of Series A Preferred Stock and (ii) Warrants to purchase 4,911,532 shares of common stock presently exercisable by GEF-PS. The 2,455,766 shares of Series A Preferred Stock carry voting rights equivalent to 4,911,532 shares of common stock. WS shares include shares of common stock underlying (i) 353,630 shares of Series A Preferred Stock and (ii) Warrants to purchase 707,260 shares of common stock presently exercisable by WS. The 353,630 shares of Series A Preferred Stock carry voting rights equivalent to 707,260 shares of common stock. Morrison shares include (i) 98,231 shares of Series A Preferred Stock and (ii) Warrants to purchase 196,462 shares of common stock presently exercisable by Morrison. The 98,231 shares of Series A Preferred Stock carry voting rights equivalent to 196,462 shares of common stock.
The Great Point Stockholders are prohibited form engaging or participating in any actions or plans that relate to or would result in, among other things, acquiring additional securities of us, alone or together with any other person, which Mr. Rubinowitz has solewould result in them collectively beneficially owning or controlling, or being deemed to beneficially own or control, more than 9.985% of our total outstanding common stock or other voting securities. For purposes of calculating the percent of class, we have assumed that there were a total of 54,752,294  shares of our common stock outstanding such that 5,467,017 shares beneficially owned would represent approximately 9.985% of the outstanding common stock after such issuance. The 9.985% ownership limitation does not prevent the Great Point Stockholders from selling some of their holdings and investment power.then receiving additional shares. In this way, the Great Point Stockholders could sell more than the 9.985% ownership limitation while never holding more than this limit.
 
37

Item 13. Certain Relationships and Related Transactions, and Director Independence
 
Certain Related Party Transactions
 
ThereMr. Michael Brainard and Mr. Peter Russo were elected to the board of directors of the Company on August 8, 2013. Mr. Brainard is the chief executive officer and a director of ResumeBear, Inc. (“ResumeBear”), a company with which HRAA has a sales contract worth approximately $300,000, pursuant to which HRAA provides website development services to ResumeBear. Mr. Russo is the chief executive officer and director of ResumeBear Holdings Corp. In December 2013, ResumeBear Holdings Corp. purchased all of the assets of ResumeBear. In January 2014, HRAA wrote-off approximately $108,000 of the receivables with ResumeBear. Due to cost overruns and product delivery issues relating primarily to a third party subcontractor, the Company estimates the total loss on this contract is approximately $108,000 through December 31, 2013 and another $88,000 through the date of this report.
On January 7, 2013, the Company entered into a one year consulting agreement with Mrs. Vanessa Ciprianni to provide certain consulting services to the Company’s business in exchange for $10,000 per month. Mrs. Ciprianni is the wife of Mr. Michael Ciprianni, a beneficial owner of more than 5% of the Company’s common stock. On January 1, 2014, the consulting agreement was terminated. As of a transfer agent stock report dated March 8, 2014, Mr. Ciprianni ceased to be the beneficial owner of 5% of the Company's common stock.
On September 9, 2013, the Company entered into a one year consulting agreement with Mr. Michael Ciprianni, a beneficial owner of more than 5% of the Company’s common stock, to provide certain consulting services related to the Company’s business in exchange for four million one hundred twenty five thousand (4,125,000) shares of common stock equal to a fair market value of $1,155,000 in consideration of the services to be rendered. As of a transfer agent stock report dated March 8, 2014, Mr. Ciprianni ceased to be the beneficial owner of 5% of the Company's common stock.

The Company owed Andrea Clark $75,000. The balance due to Ms. Clark was formalized in a promissory note dated November 1, 2013. The Company also owed its Robert Rubinowitz $40,000 pursuant to a promissory note dated November 1, 2013 for funds advanced in September 2013. On November 12, 2013, the promissory notes to Ms. Clark and Mr. Rubinowitz were paid in full from the net proceeds of the Securities Purchase Agreement, dated November 12, 2013, between the Company and certain investors named therein.
Other than those listed above, there have been no material transactions, series of similar transactions or currently proposed transactions during 2012 in which we or our subsidiaries was or is to be a party, in which the amount involved exceeded the lesser of $120,000 or 1% of the average of our total assets at year end for the last two completed fiscal years and in which any director or executive officer or any security holder who is known to us to own of record or beneficially more than 5% of our common stock, or any member of the immediate family or sharing the household (other than a tenant or employee) of any of the foregoing persons, had a direct or indirect material interest.
 
Indebtedness Of Management
No officer, director or security holder known to us to own of record or beneficially more than 5% of our common stock or any member of the immediate family or sharing the household (other than a tenant or employee) of any of the foregoing persons is indebted to us.
Transactions With Promoters
We did not expressly engage a promoter at the time of its formation. We have used selling agents and consultants from time to time. The terms of those arrangements have been disclosed in previous filings with the Securities and Exchange Commission.

Independence Of The Board Of Directors
 
Our board of directors consists of four (4) members. Because our common stock is not currently listed on a national securities exchange, we have used the definition of “independence” of The NASDAQ Stock Market to make this determination. NASDAQ Listing Rule 5605(a)(2) provides that an “independent director” is a person other than an officer or employee of the company or any other individual having a relationship which, in the opinion of the Company’s board of directors, would interfere with the exercise of independent judgment in carrying out the responsibilities of a director.

Our common stock is listed on the OTC Bulletin Board. For a director to be “independent” under these standards, the Boardboard of directors must affirmatively determine that the director has no material relationship with us, either directly or as a partner, shareholder,stockholder, or officer of an organization that has a relationship with us. Applying corporate governance standards, and all other applicable laws, rules and regulations, the Boardboard of Directorsdirectors has determined that none of our directors are independent. This does not constitute an independent board of directors.
 
 
2538

 
 
 
During the year ended December 31, 2012,2013, we were billed or expect to be billed by our independent registered public accounting firm the following fees:
 
 2012-Salberg  2012-Friedman  2011-Friedman  2013 2012 
Audit Fees (1) $32,500  $
42,000
  $75,000  $75,200 $32,500 
Audit-Related Fees (2)  -   -      21,200 - 
Tax Fees (3)  -   -      - - 
All Other Fees (4)  -   -       -  - 
Total $32,500  $
42,000
  $75,000  $96,400 $32,500 
 
(1)
Audit fees principally include those for services related to the annual audit and interim reviews of the consolidated financial statements.
 
(2)
Audit-related fees principally include assurance and related services that were reasonably related to the performance of our independent registered public accounting firm’s assurance and review of the financial statements and not reported under the caption “Audit Fees.”
 
(3)
Tax fees principally include services for federal, state and international tax compliance, tax planning and tax consultation, but excluding tax services rendered in connection with the audit.
 
(4)Our independent registered public accounting firm did not perform any services for us other than those described above.
 
Audit Committee’s Pre-Approval Policies and Procedures

All of the services set forth under the table “Independent Registered Accounting Firm Fees and Services” above were approved by the Board of Directors.

In connection with theThe Company does not have an audit of our financial statements for the fiscal year ended December 31, 2012, there were no disagreements with Friedman on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure, that would have caused the firm to report the disagreement if it had not been resolved to their satisfaction.committee.
 
 
2639

 
 
Item 15. Exhibits, Financial Statement Schedules
 
The exhibits required to be filed as part of this Annual Report on Form 10-K are listed in the Exhibit Index attached hereto and are incorporated herein by reference.
 
Exhibit Number
EXHIBIT
NUMBER
 DescriptionDESCRIPTION
2.1*
2.1 Agreement and Plan of Merger and Reorganization, dated February 10, 2012, by and among Health Revenue Assurance Holdings, Inc., f/k/a Anvex International, Inc., Health Revenue Acquisition CorpCorp. and Health Revenue Assurance Associates, Inc.(1)
2.2*2.2 Articles of Merger filed with the State of Nevada on February 10, 2012.2012(1)
2.3*2.3 Articles of Merger filed with the State of Maryland on February 10, 2012.2012(1)
10.1*3.1Amended and Restated Articles of Incorporation*
3.2Second Amended and Restated Bylaws*
4.1 Form of SubscriptionCommon Stock Purchase Warrant issued to the Purchasers and Placement Agent in connection with  the Securities Purchase Agreement, by and among Health Revenue Assurance Holdings, Inc. and certain purchasers set forth thereindated November 12, 2013 (6)
10.2*4.2 Form of Registration Rights AgreementWarrant issued to Tonaquint*
10.3*10.2 Split-Off Agreement, dated February 10, 2012, among Health Revenue Assurance Holdings, Inc., f/k/a Anvex International, Inc., Anvex Split Corp. and Anna Vechera (1)
10.4*10.3 General Release Agreement, dated February 10, 2012, among Health Revenue Assurance Holdings, Inc., f/k/a Anvex International, Inc., Anvex Split Corp. and Anna Vechera (1)
10.5*10.5 Andrea Clark Employment AgreementForm of 6% Convertible Note (2)
10.6*10.6 Robert Rubinowitz EmploymentForm of 2012/2013 Loan Agreement and Promissory Note (3)
10.8*10.7 Anvex International ,Consulting Agreement, dated September 9, 2013,  between Michael Ciprianni and Health Revenue Assurance Associates, Inc. 2012 Equity Incentive Plan(4)
16.1*10.8†Employment Agreement between the Company and Andrea Clark, effective October 2, 2013 (5)
10.9†Addendum to Employment Agreement between the Company and Andrea Clark, effective November 12, 2013 (6)
10.10†Employment Agreement between the Company and Robert Rubinowitz, effective October 2, 2013 (5)
10.11†Addendum to Employment Agreement between the Company and Robert Rubinowitz, effective November 12, 2013 (6)
10.12†Employment Agreement between the Company and Evan McKeown, effective October 2, 2013 (5)
10.13†Addendum to Employment Agreement between the Company and Evan McKeown, effective November 12, 2013 (6)
10.14Employment Agreement between the Company and Dean Boyer, effective October 2, 2013 (5)
10.15†Addendum to Employment Agreement between the Company and Dean Boyer, effective November 12, 2013 (6)
10.16Securities Purchase Agreement, dated November 12, 2013, among the Company and the investors named therein (6)
10.17Form of Registration Rights Agreement (6)
10.18†Form of Indemnification Agreement (6)
10.19Form of Voting Agreement*
10.20†Employment Agreement, dated February 26, 2014, between the Company and Tim Lankes(7)
10.21Agreement for Purchase of Accounts, dated June 7, 2012, between Health Revenue Assurance Associates, Inc. and Aerofund Financial, Inc.*
10.22 Letter from Silberstein Ungar, PLLC,Agreement, dated April 14, 2014, between the Company and Robert Rubinowitz*
10.23†Letter Agreement, dated December 5, 2012, between Health Revenue Assurance Associates, Inc. and Dr. Michael Gallagher*
10.24†Letter Agreement, dated December 17, 2012, between Health Revenue Assurance Associates, Inc. and Joseph Brophy*
10.25Form of Promissory Note issued to Tonaquint*
10.26ResumeBear Website Development Project Plan, dated March 21, 201217, 2013, between Health Revenue Assurance Associates, Inc. and ResumeBear, Inc.*
21.1List of Subsidiaries.*
31.1 Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-OxleySarbanes - Oxley Act of 20022002.*
31.2 Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-OxleySarbanes - Oxley Act of 20022002.*
32.1 Certification of the Principal Executive Officer and Principal Financial Officer pursuant to 18 U.S.CU.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-OxleySarbanes - Oxley Act of 20022002.**
32.2Certification of the Principal Financial Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS XBRL Instance Document.Document**
101.SCH XBRL Taxonomy Extension Schema Document.Document**
101.CAL XBRL Taxonomy Extension Calculation Linkbase Document.Document**
101.DEFXBRL Taxonomy Extension Definition Linkbase Document**
101.LAB XBRL Taxonomy Extension Label Linkbase Document.Document**
101.PRE XBRL Taxonomy Extension Presentation Linkbase Document.
101.DEF †XBRL Taxonomy Extension Definition Linkbase Document.Document**
 
*(1)IncludedFiled as an exhibit to theour Current Report on Form 8-K, filed with the SEC on December 16, 2011 and incorporated herein by reference.February 13, 2012.
(2)Furnished herewith. In accordanceFiled as an exhibit to our Registration Statement on Form S-1, filed with Rule 406T of Regulation S-T, the information in these exhibits shall not be deemedSEC on September 10, 2012.
(3)Filed as an exhibit to be “filed” for purposes of Sectionour Current Report on Form 8-K filed with the SEC on February 20, 2013.
(4)Filed as an exhibit to our Current Report on Form 8-K filed with the SEC on September 12, 2013.
(5)Filed as an exhibit to our Current Report on Form 8-K filed with the SEC on October 8, 2013.
(6)Filed as an exhibit to our Current Report on Form 8-K filed with the SEC on November 18, of2013.
(7)Filed as an exhibit to our Current Report on Form 8-K filed with the Securities Exchange Act of 1934, as amended, or otherwise subject to liability under that section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing.SEC on March 5, 2014.
† Management contract or compensatory plan.
* Filed herewith. 
** Furnished herewith. XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.
 
 
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Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 Health Revenue Assurance Holdings, IncInc.
  
 By:/s/ Andrea ClarkTim Lankes
  Chief Executive Officer
  
 Date:  April 1, 201315, 2014
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
 
SIGNATURE TITLE DATE
     
/s/ Andrea ClarkTim Lankes Chief Executive Officer April 1, 201315, 2014
Andrea ClarkTim Lankes (Duly Authorized and Principal Executive Officer) and Director  
     
/s/ Robert RubinowitzEvan McKeown Chief Financial Officer and President April 1, 201315, 2014
Robert RubinowitzEvan McKeown (Duly Authorized, Principal Financial Officer and Principal Accounting Officer)  
 
/s/ Andrea ClarkDirectorApril 15, 2014
Andrea Clark
/s/ Peter RussoDirectorApril 15, 2014
Peter Russo
/s/ Michael BrainardDirectorApril 15, 2014
Michael Brainard
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