UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-K

 

☒   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the fiscal year ended December 31, 20172018

 

☐   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from ________ to _________

 

Commission file number 001-37370

 

MY SIZE, INC.

(Exact name of registrant as specified in charter)

 

Delaware 51-0394637
(State or jurisdiction of
Incorporation or organization)
 I.R.S Employer
Identification No.

 

3 Arava St. P.O.B. 1026, Airport City, Israel 7010000
(Address of principal executive offices) (Zip code)

 

+972 72 3331002

(Registrant’s telephone number, including area code)

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of Each Class Name of Each Exchange on Which Registered
Common Stock, par value $0.001 per share The Nasdaq Capital Market

 

Securities registered pursuant to Section 12(g) of the Act:

None.

None.

 

Indicate by check mark whether the registrant is a well-known seasoned issuer as defined in Rule 405 of the Securities Act. Yes  ☐ No ☒

 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐  No ☒

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ☒ No ☐

 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10- K or any amendment to this Form 10- K. ☐ 

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer, a smaller reporting company, or an emerging growth company. See definition of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. (Check one):

 

Large accelerated filer ☐     Accelerated filer ☐     Non-accelerated filer      Smaller Reporting Company ☒      Emerging Growth Company ☐

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act) Yes ☐ No ☒

 

The aggregate market value of voting and non-voting common equity held by non-affiliates of the registrant as of June 30, 2017,2018, the last business day of the registrant’s most recently completed second fiscal quarter, was approximately $14,589,592.$22,261,408.

 

Number of shares of common stock outstanding as of March 19, 20181, 2019 was 29,145,927.29,852,389.

 

Documents Incorporated by Reference: None.

 

 

 

 

 

Table of Contents

 

Part I  
   
Item 1.Business12
   
Item 1A.Risk Factors1112
   
Item 1B.Unresolved Staff Comments2429
   
Item 2.Properties2429
   
Item 3.Legal Proceedings2529
   
Item 4.Mine Safety Disclosures2629
   
Part II  
   
Item 5.Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities2730
   
Item 6.Selected Financial Data2930
   
Item 7.Management’s Discussion and Analysis of Financial Condition and Results of Operations3031
   
Item 7A.Quantitative and Qualitative Disclosures about Market Risk3335
   
Item 8.Financial Statements and Supplementary DataF-1
   
Item 9.Changes in and Disagreements With Accountants on Accounting and Financial Disclosure3436
   
Item 9A.Controls and Procedures3436
   
Item 9B.Other Information3436
   
Part III  
   
Item 10.Directors, Executive Officers and Corporate Governance3537
   
Item 11.Executive Compensation4041
   
Item 12.Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters4244
   
Item 13.Certain Relationships and Related Transactions, and Director Independence4246
   
Item 14.Principal Accounting Fees and Services4346
   
Part IV  
   
Item 15.Exhibits, Financial Statement Schedules4447
   
Signatures4649

 

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PART I

In this Annual Report on Form 10-K, unless the context requires otherwise, the terms “we,” “our,” “us,” or “the Company” refer to MySize, Inc., a Delaware corporation, and its subsidiaries, including MySize Israel 2014 Ltd. taken as a whole.

References to “U.S. dollars” and “$” are to currency of the United States of America, and references to “NIS” are to New Israeli Shekels. Unless otherwise indicated, U.S. dollar translations of NIS amounts presented in this Annual Report on Form 10-K for the year ended on December 31, 2018 are translated using the rate of NIS 3.748 to $1.00.

CAUTIONARY NOTE ON FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains certain forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Any statements in Annual Report on Form 10-K about our expectations, beliefs, plans, objectives, assumptions or future events or performance are not historical facts and are forward-looking statements. These statements are often, but not always, made through the use of words or phrases such as “believe,” “will,” “expect,” “anticipate,” “estimate,” “intend,” “plan” and “would.” For example, statements concerning financial condition, possible or assumed future results of operations, growth opportunities, industry ranking, plans and objectives of management, markets for our common stock and future management and organizational structure are all forward-looking statements. Forward-looking statements are not guarantees of performance. They involve known and unknown risks, uncertainties and assumptions that may cause actual results, levels of activity, performance or achievements to differ materially from any results, levels of activity, performance or achievements expressed or implied by any forward-looking statement.

Any forward-looking statements are qualified in their entirety by reference to the risk factors discussed throughout this Annual Report on Form 10-K. Some of the risks, uncertainties and assumptions that could cause actual results to differ materially from estimates or projections contained in the forward-looking statements include but are not limited to:

our history of losses and needs for additional capital to fund our operations and our inability to obtain additional capital on acceptable terms, or at all;

the new and unproven nature of the measurement technology markets;

our ability to achieve customer adoption of our products;

our dependence on assets we purchased from a related party and the risk that such assets may in the future be repurchased;

our ability to enhance our brand and increase market awareness;

our ability to introduce new products and continually enhance our product offerings;

the success of our strategic relationships with third parties;

information technology system failures or breaches of our network security;

competition from competitors;

our reliance on key members of our management team;

current or future litigation; and

the impact of the political and security situation in Israel on our business.

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The foregoing list sets forth some, but not all, of the factors that could affect our ability to achieve results described in any forward-looking statements. You should read this Annual Report on Form 10-K and the documents that we reference herein and have filed as exhibits to the Annual Report on Form 10-K, completely and with the understanding that our actual future results may be materially different from what we expect.  You should assume that the information appearing in this Annual Report on Form 10-K is accurate as of the date hereof.  Because the risk factors referred to on page 2 of Annual Report on Form 10-K, could cause actual results or outcomes to differ materially from those expressed in any forward-looking statements made by us or on our behalf, you should not place undue reliance on any forward-looking statements. Further, any forward-looking statement speaks only as of the date on which it is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. New factors emerge from time to time, and it is not possible for us to predict which factors will arise.  In addition, we cannot assess the impact of each factor on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.  We qualify all of the information presented in this Annual Report on Form 10-K, and particularly our forward-looking statements, by these cautionary statements.

 

ITEM 1. BUSINESS 

 

Overview

 

The Company isWe are a creator of mobile device measurement solutions that has developed innovative solutions designed to address shortcomings in multiple verticals, including the e-commerce fashion/apparel, shipping/parcel and do it yourself, or DIY, industries. Utilizing our sophisticated algorithms within our proprietary technology, company whose strategy is based onwe can calculate and record measurements in a variety of novel ways, and most importantly, increase revenue for businesses across the development of applications thatglobe.

Our solutions can be utilized to accurately take measurements of a variety of items via a smartphone.mobile device. By downloading the application to a smartphone, the user is then able to run the smartphonemobile device over the surface of an item the user wishes to measure. The information is then automatically sent to a cloud-based server where the dimensions are calculated through the Company’sour proprietary algorithms, and the accurate measurements (+ or - 2 centimeters) are then sent back to the users smartphone.user’s mobile device. We believe that the commercial applications for this technology are significant in many areas.

 

Currently, we are focusing on the following market segments:

 

E-commerce fashion/apparel industry – our main target-market;

 

Courier services;

Do it yourself (“DIY”) uses;Shipping/parcel; and

 

Usage as a tape measure.DIY uses.

 

While we are currently devoting much of our focus on the applications for the e-commerce apparel business,industry, management believes that all of the above mentionedabove-mentioned applications will be useful to users, retailers and vendors alike.

 

The MarketOur Solution

 

Our cloud-based software platform provides accurate sizing and measurement with broad applications including the online fashion/apparel industry, logistics and courier services and home DIY. This proprietary technology is driven by several patented algorithms which are able to calculate and record measurements in a variety of novel ways. Although specific functionality varies by product, our core solutions address the need for highly accurate measurements in a variety of consumer friendly, every day uses.

The following are some select key features:

Integration Capability. We design our solutions to be flexible and configurable, allowing our clients to match their use of our algorithms and software with their specific business processes and workflows. Our platform has been organically developed from a common code base, data structure and user interface, providing a consistent user experience with powerful features that are easily adaptable to our clients’ needs;

Intuitive user experience.Our intuitive, easy-to-use interface is based on current technology multiple focus groups and automatically adapts to users’ devices, including mobile platforms, thereby significantly increasing accessibility of our solutions;

Big Data Generation.While we supply to the user the information he/she requires, we gather certain vital information such as body measurement and package volume which can be used anonymously to help the retailer acquire predictive size information on stocking, operations and consumers that may be in between sizes. All this information is being gathered and stored on our servers where it can be used by retailers;

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White Label Solution.Our solutions can be transformed into white label applications at an extra cost to any customer that wants to utilize or embed our technology within their systems; and

Non-Invasive.Owing to our unique, non-invasive technology, the smartphone camera is not used for measurement; all the measurements are recorded by moving the smartphone over the consumer’s body or package, thus ensuring greater privacy.

Our Growth Strategy

We intend to drive revenue primarily through penetration of the U.S. market in the verticals we are targeting. We intend to pursue the following growth strategies:

Sign Commercial Agreement with Major U.S. Retailer.We are in various stages of discussions with major U.S. retailers for the deployment of our measurement technology with a view to entering into a commercial agreement. We believe that if we are successful in entering into a commercial agreement with a major U.S. retailer this will serve as an important third-party validation of our technology and help accelerate commercial adoption of our solutions.

Pursue a Two-Pronged Commercialization Strategy.We are seeking to accelerate adoption of our solutions both through direct partnerships with e-commerce websites as well as through third party platform websites. While we seek to directly enter into partnerships with companies maintaining e-commerce websites in the apparel, courier and DIY markets, we are also seeking to deploy our solutions on third party platforms. In February 2019,MySizeID became available for online retailers utilizing the Shopify platform andBoxSizeID became available on the Honeywell Marketplace.

Ongoing Investment in our Technology Platform.  We intend to continue to invest in building new software capabilities and extending our platform to bring the power of accurate measurement to a broader range of applications.

Grow our database. As the usage of our measurement apps increases, our database of information including user behavior and body measurements generates valuable statistics. Such data can be used in the big data market for targeted advertising and for blind consumer data mining.

The Markets

The mass adoption of mobile technologies such as tablets and smartphones havehas led to a surge of online consumer activity.activity online. Tasks that were once primarily brick-and-mortar such as shopping for clothes, shipping a package, or purchasingbuying supplies for a DIY home renovation project have now shifted to being a digital, task as consumers seek convenient waysprefer the convenience of shopping anytime, anywhere. Due to the foregoing, thereanywhere, anytime.

E-commerce’s meteoric rise has been an increase ina boon to retailers who can offer shoppers a simple customer experience through desktop or mobile devices. TheAccording to SaleCycle, in the U.S. Census Bureau estimated that total e-commerce sales for 2017 were $453.5 billion, an increase of 16% from the year prior. While many sectors have found ways to increase revenue through e-commerce, there are severale-commerce is still plagued by issues that are cuttingcut into profits and negatively impactingimpact the bottom line, such as returned products due to improper fit.customer returns, low consumer conversion, and associated restocking and shipping costs.

Fashion/Apparel

 

The Company has developed innovative applications that address shortcomings in multiple verticals, including apparel, e-commerce, DIY, and shipping/parcel delivery industries. Utilizing its proprietary algorithms, the Company’s technologies can calculate and record measurements in a variety of novel ways thereby decreasing costs that negatively impact the bottom line.

Fashion/Apparel

The fashion and apparel market is one of the fastest growing sectors of online retail. According to Statista,retail – what was already an approximately $72.13$332 billion apparel and accessories market in 2016 is projected to increase to approximately $116.3over $633 billion U.S. dollars byin 2021 (https://www.statista.com/statistics/278890/us-apparel-and-accessories-retail-e-commerce-revenue).according to statista. However, conveniences of online shopping, including simple search filters, not havingthe ability to trypurchase apparel without trying it on, clothes and free returns, have led consumers to a more free-wheeling buying style that is costing retailers major dollars. According to Business 2 Community,at least 30% of all products orderedonline are returned, compared to approximately 9% of products purchased from brick-and-mortar shops which is decreasing revenues for retailers.

 

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One of the leading factorsbiggest causes for product returns isare sizing issues, because the lack ofdue in part to a truly universal sizing system that leaves consumers to guess theirguessing what size they need or orderordering multiple sizes and returnreturning the ones that do not fit. According to Euromonitor International, 80%fit, all the retailer’s expense. Research shows that 30% of all online apparel returnspurchases are due to improper sizing.returned.

 

The Company addresses the sizingTo address this issue, we have developed an innovative mobile technology for retailers, with itsknown asMySizeIDmobile technology..MySizeIDenables shoppers to accurately measuregenerate highly accurate measurements of their body to find proper fitting clothes and shoesaccessories, all through the use of our App on their mobile phones.phone.MySizeIDsyncs the user’s measurement data to a sizing chart integrated through a retailer’s (or a white labeled) mobile app,application, and only showspresents items for purchase that match thetheir measurements to ensure a correct fit eachfit.MySizeID is available for license by retailers and every time.download by consumers on both iOS and Android operating systems.

 

Shipping/Parcel

According to Accenture,Pitney Bowes, parcel revenue in 2017 in 13 major countries around the parcel post market is expectedworld was $279 billion or 75 billion parcels with the number of parcels projected to grow by 9% per year and reach over $343to 100 billion by 2020. TheIn the shipping/parcel industry, the dimensions of a package are critical. Consumers areIt is not just measuringmerely the measurement of a package or box they are purchasing– but rather the amount of space that the package or box will take up on a truck, airplane, or ship that will be required ontransporting the carrier to transport the package.package or box. Far too often, retailers use unfit packaging unfit for their items, costing them extraadding additional costs in materials and shipping fees.

 

The Company addressesTo address this issue for retailers with itsshipping companies, we have developed an innovative mobile technology known asBoxSizeIDmobile technology..BoxSizeIDenables customers to quickly and easily measure the size and volume of a parcel to accurately calculate shipping fees. It also offers shipping companies a variety of precise logistical data tofor more efficiently manage the shipping process bymanaging their supply chain, providing them with an accurate way to compare the physical package with what is in the contents of such package.shipping manifest.BoxSizeID solution is available for license for appson both on iOS and Android operating systems.

 

DIY

 

Similar to issues in the apparel and fashion market, big box, hardware, furniture, and DIY stores are plagued by returns due to incorrect fit and measurements. In an industry where precise measurement for projects is an absolute necessity, e-commerce has not grown as quickly as in other verticals. Consumers continueindustries which we believe is due to be unable to properly measurelack of consumer confidence in measurements at home and purchasebuying the correct amount of materials online that are required for a particular project.item online.

 

The Company addressesTo address this issue for retailers, with itswe have developed an innovative mobile technology known asSizeUpmobile technology..SizeUpis a digital tape measure that allows users to measure the length, width and height of a surface by moving their smartphone from onepoint to point of an object to another point of an object.or space.SizeUp is a value-add tool for DIY and home improvement retailers whose customers struggle to find appropriatethe appropriately sized items such as(like blinds and curtainsor curtains) for their homes or projects due to inaccurate measurements.SizeUp replacesalso is designed to replace rulers, tape measures and other measuring tools used for DIY projects.

SizeUp is available for consumer download on both iOS and Android operating systems, with more than 1,000,000 consumer downloads to date.

 

MySizeID

 

We are currently in development of have released theMySizeID an application app for both iOS and Android which assists the consumerconsumers to accurately take the measurementshighly accurate measurement of his or hertheir own body using a smartphone in order to fitsize clothing in the best way possible without the need to try the clothes on.on before purchasing. The purposebenefit of our application is to simplifythat it simplifies the process of clothing acquisition through the internetpurchasing clothes online and to significantly reducereduces the rate of returns of ill-fitting clothing which are acquired through the internet.clothing. 

 

The application is the result of a research and development effort that combines:

 

Anthropometricanthropometric research – analyses of information pertaining to body measurements derived from a survey and the subsequent determination of correlations between body parts;

 

Bodybody measurement algorithm research – an algorithm created by the Companyus to measure body parts; and

 

Retailersretailers size chart analyses – adopting a deep understanding of the size charts of retailers and the corresponding “body to garment size.”

 

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MySizeID will operate based on the use of existing sensors in smart phones which enable, through a specific purpose application, the measurement of the body of any consumer independently by moving the cellular phone along his or her body. The measurements can then be saved on the Company’s cloud database, enabling the user to search for clothes in various retailer websites without worrying about size. When a search is made, the retailer will connect to the Company’s cloud database and then provide results based on the user’s measurements and other parameters as he or she may have defined. This data is also be saved for use when a customer enters a brick and mortar store to help serve the customer more efficiently and to provide a better shopping experience.

As soon as the item is found and the acquisition is completed, the retailer will be charged a certain percentage of the acquisition price. The rate to be charged by My Size for the acquisition has not yet been fixed, and will be determined following negotiations with fashion companies, in a more advanced stage of the development.

How MySizeID Can be Utilized by the Apparel Industry

The MySizeID application will allowallows consumers to create a secure, online profile of their personal measurements, which can then be utilized, with partnered online retailers, to ensure that no matter the manufacturer or size chart, they will get the right fit.MySizeID operates based on the use of existing sensors in smart phones which enable, through a specific purpose application, the measurement of the body of any consumer by moving the smartphone phone along his or her body. TheMySizeID application will utilize a patent-pending measurement technology that does not rely on user photographs or any additional hardware; all a user needs to do is scan their body with their smartphone and the appapplication records their measurements. The measurements can then be saved in our database in the cloud, enabling the user to search for clothes in various retailer websites without worrying about size. When a search is made, the retailer will connect to our cloud database, and then provide results based on the user’s measurements and other parameters as he or she may have defined. This data is also saved for use when a customer enters a brick and mortar store to help serve the customer more efficiently and to provide a better shopping experience.

 

The application is being designed to use a person’s body measurements to help determine correct apparel sizes when shopping on-line. The app measures the hip breadth and uses algorithms to recommend the most appropriate sized trousers. 

 

Figure 1: Screenshot of MySizeID on smartphone and e-commerce website

The first beta version

As part of the MySizeID app was revealed and demonstrated atintegration process, we offer to the 2018 Consumer Electronics Show, or CES, held in Las Vegas, Nevada in January 2018.
retailer three main components:

Mobile App.MySizeID comes in the form of a native app or as white label app. Our native app can be used “as is” integrated into the retailer’s e-commerce website. Alternatively, it can be white labeled according to the retailer’s needs in a manner that showcases the retailer brand (colors, logo etc.). The retailer can also receive theMySizeID standard development kit, or SDK, and integrate it into its own existing application so the retailer’s consumers will not have to have two separate apps when shopping online.

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Widget. When a consumer enters into the retailer’s website and looks for a specific item, he or she can click on theMySizeIDwidget which will inform the consumer of his or her recommended size, based on his or her actual measurements, as measured using the app and the item he or is looking at.

 

 

Figure 2: Screenshot of MySizeID widget on Modelista website

3Back-OfficeThe back-office system is the place where the retailer inputs all the information regarding its size charts that correlates to every product in its e-commerce site, and where the retailer can access the information on its users.

 

Figure 3: Screenshot of Back-Office System

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The first beta version ofAs we are licensing the app includestechnology, we are currently offeringMySizeID to retailers on a pay per use basis. In a pay per use business model, every time the ability of users to take their own measurement using their smartphone and obtain theconsumer obtains a recommended size, we charge the retailer for retailers according the measurements taken which provides a more personalized shopping experience. usage.

 

 In addition, we have developed applications for third party ecommerce platforms so that retailers who use those platforms will find our application on the platform’s app store and will be able to easily install it in their store. In February 2019,MySizeIDbecame available for online retailers utilizing the Shopify platform. Fashion and apparel retailers using Shopify can now deploy theMySizeIDturnkey solution through the simple integration of theMySizeIDwidget on their site.  

 

True Size

In November 2016, the Companywe introduced a new product called TrueSize.

TrueSize. TrueSize is a customizable, white-label, mobile application that empowers retailers to improve the online shopping experience of their customers by perfectly matching their true measurements with the retailer’s offerings. The level of accuracy and ease of use integrated into the retailer’s website ensures that the customers will select the right size apparel every time, and we believe this will significantly reduce the amount of returns.

How Does TrueSize Work?

TrueSize has two components: a white label application and a small application located on each page of the retailer’s website. First, the customer downloads the TrueSize app, branded to a specific retailer’s website, and signs in, using the same credentials used for the online store. The application will then guide the customer through the process.

Using the TrueSize app, the customer next takes accurate measurements of an item of clothing from their wardrobe by placing the smartphone first on one end of the item and then on the other end. The app will then prompt the user to take several different measurements to get a complete reading. The information pertaining to each item is then saved, and can be updated at any time. Measurements are next stored in the cloud and a recommended size for the user is calculated. The user may continue shopping directly from the app by clicking the “Go Shopping” button, which will direct themDue to the retailer’s mobile website.

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The chart below illustrates how consumers can interact with the prompts from the TrueSize application.

Shopping with TrueSize

A “TrueSize” widgetintroduction ofMySizeID, in the form of a button is located in proximity to the size selection featureJune 2019, we plan on each product page of the retailer’s website. If the customer has signed in to the website and has already downloaded the TrueSize app and taken measurements, a recommended size will automatically appear in the widget. Users then have the option to manually update their size parameters – height, weight, and an item’s parameters – at any time by simply clicking on the widget. If the customer has not yet signed into the website, a prompt will appear requesting the customer to do so.

TRUCCO – RealSizeending support for this product.

 

RealSize is a white label measurement application developed based on the Company’s TrueSize technology. The first customer to use the TrueSize technology is IN SITU S.A., the owner of the rights to the fashion brand-name TRUCCO. TRUCCO is a women’s clothing brand and has over 240 points of sale in more than 20 countries all over the world including, but not limited to, Andorra, Chile, China, Costa Rica, Czech Republic, Dominican Republic, France, Guatemala, Israel, Kuwait, Libya, Malaysia, Mexico, Panama, Paraguay, Peru, Portugal, Qatar, Russia, Singapore, Slovakia, Spain, Taiwan and Thailand.BoxSizeID

 

The Market - Courier ServicesBoxSizeIDis an intuitive parcel measurement application that can provide real-time logistic data on package volumes and transportation, resulting in improved operational efficiency and reduced operating expenses. In addition,BoxSizeID allows customers to easily measure the size of their parcel with their smartphone, calculate shipping costs and arrange for a convenient pick-up time for the package. During 2018, we releasedBoxSizeID for Android which has a greater market opportunity since, based on our experience, most courier companies are using Android based handheld devices. As a result,BoxSizeID is available both on iOS and Android.

 

When an individual wishes to ship boxes from place to place, they often call a courier service and request a pick up. The individual is then usually asked about the dimensions of the package to be shipped. Unfortunately, the response given to the courier can be rather vague (big, medium, small, etc.). This is often the cause of much confusion between the shipper and the courier. This confusion can lead to the courier sending out the wrong vehicle for the pick-up and/or a large price differential from what was originally quoted by the courier causing customer dissatisfaction. 

 

How My Size Can be Utilized for Courier ServicesFigure 4: Screenshot of BoxSizeID

We are currently developing Two Shots, an algorithm that is intended to make package measurement even faster through two measurements, to measure the height, width and depth, of a package rather than three separate measurements.

 

My Size operates based on the use7

Table of existing sensors in smart phones which enable, through a specific purpose application, measurement of the dimensions of packages by moving the cellular phone along packages (length, height and width) to be sent via courier. The measurements are then be saved on the Company’s cloud database and shared with the courier. This allows for:

Courier services to provide accurate pricing to their consumers with little to no confusion; and

Courier services to send the proper sized vehicle to pick up packages.

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Agreement with Katz Delivery Services, LTD

 

On November 20, 2015, My Sizewe entered into an agreement, (the “Katz Agreement”)or the Katz Agreement, with Katz Deliveries, LTD, (“Katz”),or Katz, one of the largest courier services in Israel. Katz delivers approximately five million parcels per year, the most in Israel. Katz has more than 250 vehicles. Pursuant to the Katz Agreement, the parties have agreed to mutually work together to develop and integrate My SizeMySize technology with the technology of Katz ERP to accurately monitor the volume of all parcels delivered to it for shipment by its clients. The goal is for Katz to use our technology to help with planning its distribution lines,routes, thus reducing operational costs by adjusting the distribution vehicles to the volume of the shipments.

 

KatzIDwas developed for Katz and is to be used to measure packages, boxes and pallets at Katz’ logistics center. The app allows users to scan the barcode of a package and measure the package dimensions using My Size’s MySize’sSizeIT technology (described below) and then subsequently upload the information directly to Katz’s back office. The technology is being used to control package volumes and accurately charge Katz’ customers accordingly.

 

BoxSizeIDIn September 2018, we entered into a new agreement with Katz pursuant to which we are licensing to Katz on a software-as-a-service basisKatzID for a monthly fee based on the number of packages measured. We have completed integration ofKatzID into the Katz ERP system. To date, there have been no material revenues from this agreement.

 

BoxSizeID is an intuitive parcel measurement app that can provide real-time logistic data on package volumes and transportation, resulting in improved operational efficiency and reduced operating expenses. In addition, BoxSizeID allows customers of package delivery companies to easily measure the size of their parcel with their smartphone, calculate shipping costs and arrange for a convenient pick-up time for the package.SizeUp

 

 

OneShot

The Company is currently developing OneShot, an algorithm that will make package measurement even faster as it will only require a single movement to measure the height, width and depth of a package rather than three separate measurements.

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SizeUp

My Size isWe are working on additional consumer applications. One of these applications is in the category of DIY. This application is a smart tape measure for the business to consumer market which allows users to utilize their smartphone as a tape measure. The application provides measurements with an accuracy of plus or minus 2 centimeters. Through the use of this application users will be able to visualize how an object or a piece of furniture will fit in an existing room in their home or office. As many people have difficulty with spatial recognition, the Company hopeswe hope this will help alleviate the problem.

In the third quarter During 2018 we expanded availability of 2015, My Size launched the SizeUp application to more than 45 different iOS and Android smartphone models worldwide. It also added Google Vision for the iOS operating system. In the first quarter of 2016, a second version of SizeUp for the iOS operating system was released. This release included the ability to measure both horizontalimage content analysis, object detection, and vertical measurements. In January 2017, a third version of SizeUp for the iOS operating system was released. This release included an innovative air measurement algorithm which allows the user to measure over the air without the need to slide the phone over the surface during the measurement.

The first version of the SizeUp app for Android was released in March 2016 and included vertical measurement. An update to the app was released in June 2017 which update includes a one-time calibration process for ensuring high accuracy.

title suggestions. As of March 19, 2018,1, 2019, there have been over 750,0001,000,000 downloads of the SizeUp app.

Currently theSizeUp app for Android and iOS areis available for free for the first 30 days, after which a user will be required to pay a one-time fee of $1.99 to continue using the application. To date, the Company has accumulated immaterial revenues from the mentioned fee.downloads have been nominal.

 

SizeIT

 

The Company hasWe have developedSizeIT, a smart measuring tape standard development kit (“SDK”)SDK for both Android and iOS platforms.SizeITprovides users with the ability to instantly and accurately measure objects with a quick movement of their smartphone. mobile device.SizeIT, the core technology behind the Company’s TrueSize, MySizeID,SizeUp, andBoxSizeID applications, can be embedded into any company’s existing or white label mobile app in a short period of time, offering an efficient solution to the escalating costs associated with product sizing issues and returns.SizeIT enables users to measure smooth or rigid surfaced objects by moving their smartphonemobile device from one side of an object to another side of the object. The Company’sOur algorithm utilizes a smartphone’smobile device’s motion sensors to calculate the travelled distance.

  

Research and Development

 

The CompanyOur research and development team is responsible for the design, development, and testing of all aspects of our measurement platform technology. We invest in these efforts to continuously improve, innovate, and add new features to our solutions.

We incurred research and development expenses of $1,105,000 in 2018 and $845,000 in 2017 and $727,000 in 2016, relating to the development of its applications and technologies. We intend to continue to invest in our research and development capabilities to extend our platform and bring our measurement technology to a broader range of applications.

 

Income Sources - Projected Income8

The Company’s business model currently contemplates five methodsTable of producing revenue through the use of its products:

1. Fees - The Company intends to charge sellers a fee for every garment and clothing item purchased using its products. Fees are currently anticipated to be in the range of 1% to 3% of royalties on product sales, depending on volume, resulting from the use of the MySizeID platform.

2. Advertisements - the Company may generate revenue by using specialized ads using its database to identify the user’s exact needs.

3. “Offline Shopping” - the Company may offer its services to clothing and fashion stores, for real-time use by their customers. The service may allow the store to immediately offer the customer a fitting garment suitable for his or her size.

4. Pay Per application programming interface (“API”) call – every time a user is looking onto an item in the retailers website and clicks the “what’s My Size” button to find out his size the retailer will be charged a fixed amount based on the SDK pricing matrix.

5. SizeUp – SizeUp is the first business to consumer app that MySize has released in the Apple App Store and on Google Play. The Company charges a one-time fee of $1.99 for every download of the app from either store.

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CompetitionSales and Marketing

 

ManagementWe recently launched a commercialization strategy that directs our sales efforts toward both sales to e-commerce players in specific vertical markets such as fashion/apparel and shipping/delivery as well as to e-commerce third party platform providers. As of March 1, 2019, we have two full-time sales professionals in the Company believes thatUnited States who lead our efforts to penetrate the U.S. marketplace through driving market awareness, generating customer leads, building out a sales pipeline, and developing customer relationships.

We believe an effective method to market our suite of products is for users to actively use and explore its technologycapabilities. We encourage free trials of one or more of our products in order to successfully convert those accounts to paid subscriptions.

Proprietary Rights

We rely on a combination of patent, copyright, trademark and applications are a win-win solution for consumers, retailers, courierstrade secret laws in the United States and individuals. The Company’s technology is protected by threeother jurisdictions, as well as contractual protections, to protect our proprietary technology.

As of December 31, 2018, we owned four issued patents one in each of Russia and Japan and two in the U.S., one patent-pending submissionwhich expire between January 20, 2033 and anMay 11, 2035, and we have eighteen additional patent application which isapplications in process. My Size’s products are designed to allow users to measure themselves simply by sliding a smartphone over their body, and the measurements are recorded by the My Size application.As of such date, we do not have any registered trademarks.

 

Unlike otherWe cannot provide any assurance that our proprietary rights with respect to our products claiming similar capabilities, there is no need for additional accessories (no webcam, photos, measuring tape, etc.). Userswill be viable or have value in the future since the validity, enforceability and type of the My Size apps will have their information protectedprotection of proprietary rights in software-related industries are uncertain and a unique identification number is provided that matches personal sizes with retailer size charts. When consumers get the right sized products, there are fewer returns of such products.

My Size’s advantage is in its easy to use application in recording body measurements. Using special algorithmic equations, the software is able to determine which sizes will best fit the customer. The collection of this data, and tracking shoppers’ preferences, allows for a unique shopping experience both online and in brick and mortar stores where the technology can instantly match clothes the customer likes in sizes that will fit them.still evolving.

 

Despite our competitive advantage,efforts to protect our proprietary rights, unauthorized parties may attempt to copy aspects of our products or to obtain and use information that we face competitionregard as proprietary. Policing unauthorized use of our products is difficult, and while we are unable to determine the extent to which piracy of our software products exists, software piracy can be expected to be a persistent problem. In addition, the laws of some foreign countries do not protect proprietary rights to as great an extent as do the laws of the United States, and effective copyright, trademark, trade secret and patent protection may not be available in those jurisdictions. Our means of protecting our proprietary rights may not be adequate to protect us from other companies which also help retailers increase conversation rate and reduce shipping costs.the infringement or misappropriation of such rights by others.

 

Competitive LandscapeFurther, in recent years, there has been significant litigation in the United States involving patents and other intellectual property rights, particularly in the software and Internet-related industries. We can become subject to intellectual property infringement claims as the number of our competitors grows and our products and services overlap with competitive offerings. These claims, even if not meritorious, could be expensive to defend and could divert management’s attention from operating our business. If we become liable to third parties for infringing their intellectual property rights, we could be required to pay a substantial award of damages and to develop non-infringing technology, obtain a license or cease selling the products that contain the infringing intellectual property. We may be unable to develop non-infringing technology or obtain a license on commercially reasonable terms, if at all.

Government Regulation

We are subject to a number foreign and domestic laws and regulations that involve matters central to our business. These laws and regulations may involve privacy, data protection, intellectual property, or other subjects. Many of the laws and regulations to which we are subject are still evolving and being tested in courts and could be interpreted in ways that could harm our business. In addition, the application and interpretation of these laws and regulations often are uncertain, particularly in the new and rapidly evolving industry in which we operate. Because global laws and regulations have continued to develop and evolve rapidly, it is possible that we or our products or our platform may not be, or may not have been, compliant with each such applicable law or regulation.

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In particular, we are subject to a variety of federal, state and international laws and regulations governing the processing of personal data. Many U.S. states have passed laws requiring notification to data subjects when there is a security breach of personally identifiable data. There are also a number of legislative proposals pending before the U.S. Congress, various state legislative bodies and foreign governments concerning data protection. In addition, data protection laws in Europe and other jurisdictions outside the United States can be more restrictive than those within the United States, and the interpretation and application of these laws are still uncertain and in flux.

For example, the General Data Protection Regulation, or GDPR, which took effect on May 25, 2018, enhances data protection obligations for entities that process personal data about individuals, including obligations to cooperate with European data protection authorities, implement security measures and keep records of personal data processing activities. Noncompliance with the GDPR can trigger fines equal to the greater of €20 million or 4% of global annual revenue. Given the breadth and depth of changes in data protection obligations, meeting the requirements of GDPR has required significant time and resources, including a review of our technology and systems currently in use against the requirements of GDPR. We have taken various steps to prepare for complying with GDPR however there can be no assurance that these steps are sufficient to assure compliance. Further, additional EU laws and regulations (and member states’ implementations thereof) further govern the protection of individuals and of electronic communications. If our efforts to comply with GDPR or other applicable laws and regulations are not successful, we may be subject to penalties and fines that would adversely impact our business and results of operations, and our ability to use personal data of individuals could be significantly impaired.

Competition

We operate in a highly competitive industry that is characterized by constant change and innovation. Changes in the applications and the programing languages used to develop applications, devices, operating systems, and technology landscape result in evolving customer requirements. Our competitors include True Fit, Virtusize, EasyMeasure, AR MeasureKit, and Smart Measure.

 

The following chart lists some, but not all, ofprincipal competitive factors in our competitors:market include the following:

 

NameTechnologyUser ActionProduct / Service
True FitAlgorithm driven engine matches manufacturer specs and data points with customer profileAnswer questions to create profileBased on statistics; doesn’t reflect real measurement
Rakuten Fits.meSoftware solution based on a personal avatar; Algorithm driven engine matches manufacturer specsproduct and data points with customer profileAnswer questions to create profile

Virtual fitting room size

Recommendations based on statistics

VirtusizeCompares a reference item the silhouette of the garment they are looking to buyReference items: a previous purchase or a favorite item. Measure it manuallyplatform features, architecture, reliability, privacy and enter results to the appGarment-to-garment comparison with tape measure (manually)
EasyMeasureUses camerasecurity, performance, effectiveness, and motion sensorsUser needs to photograph according to the instructions and conditions of the app. (i.e. certain lighting conditions)Allows the user to measure large objects and from far away (i.e. a building). Low accuracy requires optimal lighting conditions
Only on iOS platform
Very intuitive
AR MeasureKitAR kit and motion sensorsAllows the user to measure objects from a distance with the cameraRequires bright light, and a contrast between the object and the background
When measuring small objects it can be difficult to “mark” them
Only on iOS platform
Smart MeasureCamera and motion sensorsAllows the user to measure objects from a distance

Easy to use

Requires the user to know the height of the device

Requires optimal lighting conditions
Only on Android platformsupported environments;

 

Some

product extensibility and ability to integrate with other technology infrastructures;

digital operations expertise;

ease of use of products and platform capabilities;

total cost of ownership;

adherence to industry standards and certifications;

strength of sales and marketing efforts;

brand awareness and reputation; and

focus on customer success.

We believe we generally compete favorably with our competitors on the basis of these factors. We expect competition to increase as other established and emerging companies enter our markets, as customer requirements evolve, and as new products and technologies are introduced. We expect this to be particularly true as we are a smartphone-based offering that does not need to utilize the smartphone’s camera, and our competitors may also seek to repurpose their existing offerings to provide similar solutions. Many of our competitors have significantlysubstantially greater financial, marketing, personneltechnical, and other resources, than we do,greater name recognition, larger sales and many of our competitors are well established in markets in which we have existing retailers or intend to locate new retailers. We may also need to evolve our concepts in order to compete with popular new retail formats or concepts that develop from time to time,marketing budgets, broader distribution, and we cannot offer any assurance that we will be successful in doing so or that modifications to our concepts will not reduce our profitability.larger and more mature intellectual property portfolios.

  

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8

 

Employees and Independent Contractors

 

As of March 1, 2019, we had a total of 29 employees, of which 21 were full-time employees, including 7 in sales and marketing, 17 in technology and development and 5 in administration and finance. None of our employees are represented by a collective bargaining agreement, nor have we experienced any work stoppage. We currently have 12consider our relationship with our employees to be good. Our future success depends on our continuing ability to attract and 8 independent contractors.

Company Informationretain highly qualified engineers, sales and marketing, account management, and senior management personnel.

 

The Company was incorporated in the State of Delaware and commenced operations in September 1999 under the name Topspin Medical, Inc. In December 2013, the Company changed its name to Knowledgetree Ventures Inc. Subsequently, in February 2014, the Company changed its name to My Size, Inc. Information

Our principal executive offices are located at 3 Arava St., pobP.O. Box 1026, Airport City, Israel 7010000, and our telephone number is +972-3-600-9030. Our website address iswww.mysizeid.com.Any information contained on, or that can be accessed through, our website is not incorporated by reference into, nor is it in any way a part of, this Annual Report on Form 10-K.

We use our website (www.mysizeid.com) as a channel of distribution of Company information. The information we post through this channel may be deemed material. Accordingly, investors should monitor our website, in addition to following our press releases, SEC filings and public conference calls and webcasts. The contents of our website are not, however, a part of this Annual Report on Form 10-K.

 

BackgroundCorporate History

 

The Company (underWe were incorporated in the State of Delaware on September 20, 1999 under the name Topspin Medical, Inc.) was a privately held company that was engaged, In December 2013, we changed our name to Knowledgetree Ventures Inc. Subsequently, in February 2014, we changed our name to MySize, Inc.

From inception through 2012, we were engaged in research and development of a medical magnetic resonance imaging, (“MRI”)or MRI, technology for interventional cardiology and in the development of MRI technology for use in the diagnosis and treatment of prostate cancer.

On September 1, 2005, the Company issued securities to the public in Israel according to a prospectus and became publicly traded on the Tel Aviv Stock Exchange (“TASE”). In 2007, and until August 2012, the Company registered some of its securities with the U.S. Securities and Exchange Commission (“SEC”).

In January 2012, after having received the approval at the general meeting of shareholders of the Company, the Company consummated a transaction whereby itwe acquired Metamorefix Ltd. (“Metamorefix”). Pursuant to such transaction, Metamorefix became wholly-owned by the Company., or Metamorefix. Metamorefix was incorporated in 2007, and was engaged in the development of innovative solutions for the rehabilitation of tissues, particularly skin tissues.

On August 21, 2012, the Company’s board of directors (the “Board” or “Board of Directors”) approved the suspension of the Company’s reporting obligations under Section 13(a) and 15(d) of the Securities Exchange Act of 1934 (the “De-Registration”). The Company thereafter filed a Form 15 with the SEC on September 5, 2012 to effect the De-Registration. Upon the filing of the Form 15, the Company’s obligation to file periodic and current reports with the SEC, including Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on form 8-K, was immediately suspended.

By the end of 2012, in view of the Company’s cash flow, the Companywe ceased its above operations and shortly thereafter the Company’s employees were laid off. Inin January 2013, the Companywe sold itsour entire ownership interest in Metamorefix.

         

Change in Control Transaction

In September 2013, Ronen Luzon, the Company’s currentour Chief Executive Officer, purchasedacquired control of the Company from Mr. Asher Shmuelevitch (the “Transaction”).according to which Mr. Luzon purchased 1,755,950 shares of common stock from Mr. Shmuelevitch, which shares represented approximately 40% of the issued and outstanding capital stock of the Company at such time, and thus Mr. Luzon becamebecoming a controlling shareholder of the Company.

Within In connection with the framework of the Transaction,acquisition, Mr. Luzon reached a settlement with the Company’sour then creditors pursuant to which the main creditor, Mr. Asher Shmuelevitch, was paid a total sum of New Israeli Shekel (“NIS”) 0.5 million (approximately $140,000)approximately $140,000 in consideration for a full and final waiver of any and all his claims that he may have relating to any monetary indebtedness of the Company to the creditors.

 

As a result of the various investment rounds in the Company, Mr. Luzon’s beneficial ownership in the Company has been diluted and currently represent approximately 6.98% of the issued and outstanding shares of common stock of the Company on a fully diluted basis.

In January, 2014, the Board approved a transaction with Shoshana Zigdon, a related party, with respect to a technology venture through a new subsidiary, as discussed below.

9

February 2014 Purchase Agreement

In February 2014, the CompanyMy Size Israel 2014 Ltd., our wholly owned subsidiary, entered into a Purchase Agreement, (the “Purchase Agreement’)or the Purchase Agreement, with Shoshana Zigdon, (“Seller”),or the Seller, who at the time was a beneficial owner of more than 20% of our outstanding shares, with respect to the acquisition by us of certain rights in a venture for the accumulation of physical data of human beings by portable electronic devices (including smart phones, tablets and other portable devices) for the purpose of locating, based on the accumulated data, articles of clothing in internet apparel stores, which will fit the person whose measurements were so accumulated (the “Venture”). Prior to entering into the Purchase Agreement, in January 2014, the Purchase Agreement was approved by shareholders of the Company as the Seller was also a beneficial owner of over 20% of the outstanding capital of the Company.

Pursuantrelated to the Purchase Agreement,collection of data for measurement purposes including rights in the Company purchased the all of Seller’s rights, title and interest in and to the Venture, including, but not limited to,venture, the method (the “Method”) and the certaina patent application that had been filed by the Seller (PCT/IL2013/050056) (the “Patent”, and collectively withor the Method, the “Assets”).

Assets. In consideration for the sale of the Assets, the Companywe agreed to pay to Seller, 18% of the Company’sour operating profit, directly or indirectly connected with the Venture and/or the Method and/or the commercialization of the PatentAssets together with value-added tax (“VAT”) in accordance with the law (the “Consideration”) for a period of seven years from the end of the development period of the Venture. The parties further agreedaforementioned venture. In addition to the foregoing, the Purchase Agreement provides that Seller’s right to receiveall developments, improvements, knowledge and know-how developed and/or accumulated by us after the Consideration will apply even in the event the Patent is revoked/rejected/expires and/or the non-receiptexecution of the PatentPurchase Agreement will be owned by us. Further, the Seller agreed not to compete, directly or indirectly, with us in any matter relating to the Assets for any reason. Down payments on accounta period of seven years from the end of the Consideration are to be paid to the Seller quarterly, within 14 days from the approvaldevelopment period of the reviewed financial reports of the Company, with the exception of the fourth quarter which will be paid after the approval of the audited financial reports of the Company. Payment will be made against a duly issued tax invoice as prescribed by law.venture.

 

The Purchase Agreement may be terminated by either party in the event of a breach of the obligations of the other party and the failure to cure a default within a specified period of time.an uncured material breach. The Purchase Agreement further provides that the Seller is entitled to repurchase the Assets from the Companyus upon the occurrence of one or more of the following events: (a) if an application for liquidation of the Company and/or an application for appointment of a receiver for the Company and/or for a significant part of its assets has been filed, and/or an attachment has been imposed on a significant part of the Company’s assets, and the application or attachment – asin the case may be – has not been not canceled within 60 days from the date on which they are filed;of liquidation or bankruptcy; or (b) if uponon the date that is seven years fromseventh anniversary of the date of execution of the Purchase Agreement, the amount of Company’sour income, directly and/or indirectly accumulatedderived from the Venture and/or the Method and/or the commercialization of the PatentAssets is less than NIS 3.6 million (approximately $1 million) (a, each a “Repurchase Event”).

If a Repurchase Event occurs, the Seller shall have a 90 day right, subject to delivery of written notice to the Companyus of Seller’s intention to exercise such right, to repurchase the Assets from the Company.us. The repurchase price will be based upon a market price to be determined by anone or more external and independent valuer, who shall be chosen by agreement byappraisers. Unless the parties, and the Audit Committee shall conduct the negotiations on behalf of the Company to determine the identity of the valuer. In the absence of agreement on the identity of the valuer, the valuer shall be appointed by the President of the Institute of Certified Public Accountants in Israel. If one of the parties appeals against the valuation, with the Company’s decision to appeal being made by the Audit Committee of the Company, the parties shall approach another agreed valuer from one of the four large accounting firms in Israel (and in the absence of agreement he shall be chosen by the President of the Institute of Certified Public Accountants) and an average shall be taken of the two valuations which are received. The parties shall bear the valuers’ fees and all the expenses of the valuation in equal shares. Unless Seller gives the Companyprovides written notice of the retraction of Seller’s intention to repurchase the Assets, the Seller shall be obligated to repurchase the Assets within 60 days from the date of receipt of the valuation.appraisal. Seller shall have the right to retract its intention to repurchase the Assets, provided Seller gives written notice to the Companyus within 30 days of receiving the valuationappraisal and subject to the Seller refunding to us the Company the expenses borne by the Companyus in respect of the valuation (provided thatappraisal. To date, no material income has been derived from the Company gives Seller details of the expenses borne by it).Assets.

 

In addition toSeptember 2005, we commenced trading on the foregoing, the Agreement provides that all developments, improvements knowledgeTel Aviv Stock Exchange, or TASE. Between 2007 and know-how developed and/or accumulated by the Company after the execution of the Agreement will be owned by the Company. Further, the Seller agreed not to compete, directly or indirectly,2012 we reported as a public company with the Company in any matter relating to the Assets and/or the Venture and/or the Method forSEC. In August 2012, we suspended our reporting obligations. In mid-2015 we resumed reporting as a period of seven years from the end of the development period of the Venture.

public company. On July 25, 2016, the Company’sour common stock began publicly trading on Thethe Nasdaq Capital Market under the symbol “MYSZ”.

 

Recent Developments11

December 2017 Public Offering

On December 22, 2017, we completed a public offeringTable of 3,832,500 shares of our common stock and five-year warrants to purchase an aggregate of 2,874,375 shares of common stock at an exercise price of $0.851 per share. The gross proceeds to us were approximately $2.5 million, before deducting placement agent fees and other offering expenses.

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February 2018 Public Offering

On February 2, 2018, we completed a public offering of 3,000,000 shares of our common stock and five-year warrants to purchase an aggregate of 1,500,000 shares of common stock at an exercise price of $2.65 per share. The gross proceeds to us were approximately $6.0 million, before deducting placement agent fees and other offering expenses.

 

ITEM 1A. RISK FACTORS

 

An investment in our common stock involves a high degree of risk. You should carefully consider the following risk factors and the other information in this Annual Report on Form 10-K before investing in our common stock. Our business and results of operations could be seriously harmed by any of the following risks. The risks set out below are not the only risks we face. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition and/or operating results. If any of the following events occur, our business, financial condition and results of operations could be materially adversely affected. In such case, the value and trading price of our common stock could decline, and you may lose all or part of your investment.

Risks Related to Our CompanyFinancial Position and Our BusinessCapital Requirements

We may never successfully develop any products or generate revenues.

We are a pre-revenue stage company with research, development, marketing and general and administrative expenses. We may be unable to successfully develop or market any of our current or proposed products or technologies, those products or technologies may not generate any revenues, and any revenues generated may not be sufficient for us to become profitable or thereafter maintain profitability. We have only generated very minimal revenues to date.

We have historically incurred significant losses and there can be no assurance when, or if, we will achieve or maintain profitability.

 

During the twelve months ended December 31, 2017, the CompanyWe realized a net loss of $5,404,000 compared with a net loss of $4,334,000$6.0 million and $5.4 million for the yearyears ended December 31, 2016.2018 and 2017 and had an accumulated deficit of $23.0 million as at December 31, 2018. Because of the numerous risks and uncertainties associated with the development of the Company’sour products and business, we are unable to predict the extent of any future losses or when we will become profitable, if at all. Expected future operating losses will have an adverse effect on our cash resources, shareholders’ equity and working capital. Our failure to become and remain profitable could depress the value of our stock and impair our ability to raise capital, expand our business, maintain our development efforts, diversify our portfolio of staffing companies, or continue our operations. A decline in our value could also cause you to lose all or part of your investment in our Company.us.

 

SubsequentOur limited operating history makes it difficult to December 31, 2017 the Company received additional cash proceeds in an amount of approximately $8,900,000 from the exercise of outstanding securitiesevaluate our business and from the sale of equity securities. Based on the projected cash flows and the cash balances as of the date of tprospects.his Annual Report on Form 10-K, management’s plans consider that the cash generated from the recent exercise of outstanding securities and sale of equity securities will be sufficient to meet its obligations for a period which is longer than 12 months from the date of this report.

 

Management’s plans include the continued commercialization ofWe have only been developing our products, growthmeasurement technology since 2014. Since then, our operating history has been primarily limited to research and securing sufficient financing through the sale of additional equity securities, debt ordevelopment, pilot studies, raising capital, inflows from strategic partnerships. There canand limited sales and marketing efforts. Therefore, it may be no assurances, however, that we will be successful in obtaining the level of financing needed fordifficult to evaluate our business and prospects. We have not yet demonstrated an ability to commercialize our products. Consequently, any predictions about our future growth of operations. If we are unsuccessful in commercializingperformance may not be accurate, and you may not be able to fully assess our ability to complete development and/or commercialize our products, and securing sufficient financing, we may need to cease operations.any future products.

 

12

We will need to raise additional capital to meet our business requirements in the future, which is likely to be challenging, could be highly dilutive and may cause the market price of our common stock to decline.

 

InBased on our projected cash flows and the cash balances as of the date of this Annual Report on Form 10-K, we believe we have sufficient cash to fund our obligations for a period which is longer than 12 months from the date of this Annual Report on Form 10-K. However, in order to meet our business objectives in the future, we maywill need to raise additional capital, which may not be available on reasonable terms or at all. Additional capital would be used to accomplish the following:

 

finance our current operating expenses;

 

pursue growth opportunities;

 

hire and retain qualified management and key employees;

 

respond to competitive pressures;

 

comply with regulatory requirements; and

 

maintain compliance with applicable laws.

 

Current conditions in the capital markets are such that traditional sources of capital may not be available to us when needed or may be available only on unfavorable terms. Our ability to raise additional capital, if needed, will depend on conditions in the capital markets, economic conditions and a number of other factors, many of which are outside our control, and on our financial performance. Accordingly, we cannot assure you that we will be able to successfully raise additional capital at all or on terms that are acceptable to us. If we cannot raise additional capital when needed, it may have a material adverse effect on our business, results of operations and financial condition.

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To the extent that we raise additional capital through the sale of equity or convertible debt securities, the issuance of such securities could result in substantial dilution for our current stockholders. The terms of any securities issued by us in future capital transactions may be more favorable to new investors, and may include preferences, superior voting rights and the issuance of warrants or other derivative securities, which may have a further dilutive effect on the holders of any of our securities then-outstanding. We may issue additional shares of our common stock or securities convertible into or exchangeable or exercisable for our common stock in connection with hiring or retaining personnel, option or warrant exercises, future acquisitions or future placements of our securities for capital-raising or other business purposes. The issuance of additional securities, whether equity or debt, by us, or the possibility of such issuance, may cause the market price of our common stock to decline and existing stockholders may not agree with our financing plans or the terms of such financings.

In addition, we may incur substantial costs in pursuing future capital financing, including investment banking fees, legal fees, accounting fees, securities law compliance fees, printing and distribution expenses and other costs. We may also be required to recognize non-cash expenses in connection with certain securities we issue, such as convertible notes and warrants, which may adversely impact our financial condition.

Furthermore, any additional debt or equity financing that we may need may not be available on terms favorable to us, or at all. If we are unable to obtain such additional financing on a timely basis, we may have to curtail our development activities and growth plans and/or be forced to sell assets, perhaps on unfavorable terms, or we may have to cease our operations, which would have a material adverse effect on our business, financial condition and results of operations.operations and financial condition.

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Risks Related to Our Company and Our Business

 

We may never successfully develop any products or generate revenues.

We only recently transitioned into the commercialization phase of our products and have only generated minimal revenues to date. We may be unable to successfully develop or market any of our current or proposed products or technologies, those products or technologies may not generate any revenues, and any revenues generated may not be sufficient for us to become profitable or thereafter maintain profitability.

The success ofmarket for our businessmeasurement technology is new and unproven, may experience limited growth and is highly dependent on being ableU.S. retailers and online third party resellers adopting our flagship product, MySizeID.

The market for our measurement technology is relatively new and unproven and is subject to predict which applicationsa number of risks and technologiesuncertainties. We believe that our future success will be successful,depend in large part on market adoption of our flagship product,MySizeID, by U.S. retailers and online third party resellers. In order to grow our business, we intend to focus on educating retailers and resellers and other potential customers about the benefits of our measurement technology, expanding the functionality of our products and bringing new products to market to increase market acceptance and timely releaseuse of those applicationsour technology. Our ability to develop and technologies. If we do not accurately predict which applicationsexpand the market that our products address depends upon a number of factors, including the cost savings, performance and technologies willperceived value associated with such products. The market for our products could fail to develop or there could be successful,a reduction in interest or demand for our products as a result of a lack of consumer acceptance, technological challenges, competing products and services, weakening economic conditions and other causes. We may never successfully commercialize our products and if our products fail to achieve market acceptance, this would have a material adverse effect on our business, results of operations and financial performance will be materially adversely affected.condition. 

Failure to effectively develop and expand our sales and marketing capabilities could harm our ability to grow our business and achieve broader market acceptance of our products.

 

Our ability to achieve customer adoption, especially among U.S. retailers will depend, in part, on our ability to effectively organize, focus and train our sales and marketing personnel. We have limited experience selling to U.S. retailers and only recently established a U.S. sales force. We believe that there is significant competition for experienced sales professionals with the skills and industry knowledge that we require. Our ability to achieve significant revenue growth in the future will depend, in part, on our ability to recruit, train and retain a sufficient number of experienced sales professionals, particularly those with experience selling to U.S. retailers. In addition, even if we are successful in hiring qualified sales personnel, new hires require significant training and experience before they achieve full productivity, particularly for sales efforts targeted at U.S. retailers and new markets. Because we only recently started sales efforts, we cannot predict whether, or to what extent, our sales efforts will be successful.

We expect our sales cycle to derive mostbe long and unpredictable and require considerable time and expense before executing a customer agreement, which may make it difficult to project when, if at all, we will obtain new customers and when we will generate revenue from those customers.

As we seek adoption of our products by U.S. retailers, we expect to incur higher costs and long sales cycles. In this market segment, the decision to adopt our products may require the approval of multiple technical and business decision makers, including security, compliance, procurement, operations and IT. In addition, while U.S. retailers may be willing to deploy our products on a limited basis, before they will commit to deploying our products at scale, they often require extensive education about our products and significant customer support time, engage in protracted pricing negotiations and seek to secure readily available development resources. As a result, it is difficult to predict when we will obtain new customers and begin generating revenue by charging fees in connection with the usagefrom these customers. As part of our applicationssales cycle, we may incur significant expenses before executing a definitive agreement with a prospective customer and technologies.before we are able to generate any revenue from such agreement. We must make product development decisionshave no assurance that the substantial time and commitmoney spent on our sales efforts will generate significant resources wellrevenue. If conditions in advance of the anticipated introduction of new applicationsmarketplace generally or with a specific prospective customer change negatively, it is possible that no definitive agreement will be executed, and technologies. The release of our applications and technologies may be delayed, may not succeed or may have a shorter life cycle than anticipated. If the applications are not released when anticipated or do not attain wide market acceptance, our revenue growth may never materialize, we maywill be unable to fully recover any of these expenses. If we are not successful in targeting, supporting and streamlining our sales processes and if revenue expected to be generated from a prospective customer is not realized in the resources we have committed,time period expected or not realized at all, our ability to grow our business, and our operating results and financial performance willcondition may be harmed.adversely affected. If our sales cycles lengthen, our future revenue could be lower than expected, which would have an adverse impact on our operating results and could cause our stock price to decline.

 

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We are substantially dependent on assets we purchased from an affiliateda related party, and if we lose the rights to such assets or the assets are repurchased for any reason, our ability to develop existing and new applications based upon these assets would be harmed, and our business, financial condition and results of operations and financial condition would be materially and adversely affected.

 

In February 2014, we entered into thea Purchase Agreement with a related party, Shoshana Zigdon, pursuant to which we acquired certain rights in a venture for the accumulation of physical data of human beings by portable electronic devices (including smart phones, tablets and other portable devices) for the purpose of locating, based on the accumulated data, articles of clothing in internet apparel stores, which will fit the person whose measurements were so accumulated. In addition, pursuantrelated to the Purchase Agreement, we acquired the right, title and interest to the method and the certain patent application that had been filed by Shoshana Zigdon (PCT/IL2013/050056).collection of data for measurement purposes. Our business is substantially dependent upon the assetsAssets we acquired pursuant to the Purchase Agreement. Therefore, our ability to develop and commercialize our applications depends upon the effectiveness and continuation of the Purchase Agreement. If we lose the rightrights, including the rights to the Method or Patent application described above,patent that comprise the Assets, our ability to develop existing and new applications would be harmed.

In consideration for the sale of the Method and Patent application,Assets, we agreed to pay to ShoshanaMs. Zigdon, 18% of the Company’sour operating profit, directly or indirectly connected with the Venture and/or the Method and/or the commercialization of the PatentAssets together with value-added tax in accordance with the law for a period of seven years from the end of the development period of the Venture. Shoshana Zigdon’s right to receive such consideration will apply even in the event the Patent is revoked/rejected/expires and/or the non-receipt of the Patent for any reason.aforementioned venture.

 

The Purchase Agreement may be terminated by either party in the event of a breach ofan uncured material breach. The Purchase Agreement further provides that the obligations of the other party and the failure to cure the default within a specified period of time. Further, Shoshana Zigdon has the rightSeller is entitled to repurchase the Method and Patent applicationAssets from us upon the occurrence of one or more of the following events: (a) if an application for liquidation of the Company and/or an application for appointment of a receiver for the Company and/or for a significant part of its assets has been filed, and/or an attachment has been imposed on a significant part of the Company’s assets, and the application or attachment – asin the case may be – has not been not canceled within 60 days from the date on which they are filed;of liquidation or bankruptcy; or (b) if uponon the date that is seven years fromseventh anniversary of the date of execution of the Purchase Agreement, the amount of Company’sour income, directly and/or indirectly accumulatedderived from the Venture and/or the method and/or the commercialization of the PatentAssets is less than New Israeli Shekel (“NIS”)NIS 3.6 million (approximately $1 million). To date, we have only generated limited revenue. If ShoshanaMs. Zigdon repurchases the Method and Patent application,Assets, our ability to develop and commercialize our proposed products would be significantly harmed. Furthermore,harmed and we may lose the ability to commercialize any products that we have already developed.

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Changes in economic conditions could materially affect our business, financial condition and results of operations.

Because our target customers are retailers, we, together with the rest of the retail industry, will depend upon consumer discretionary spending once we develop our proposed products. Increases in unemployment rates, reductions in home values, increases in home foreclosures, investment losses, personal bankruptcies and reductions in access to credit and reduced consumer confidence, may impact consumers’ ability and willingness to spend discretionary dollars. In addition, volatile economic conditions may repress consumer confidence and discretionary spending. Any of the foregoing may have an adverse effect on our business, financial condition and results ofcease operations.

 

DamageIf we are not able to enhance our reputation or lackbrand and increase market awareness of our company and products, then our business, results of operations and financial condition may be adversely affected.

We believe that enhancing the “MySize” brand identity and increasing market awareness of our company and products, particularly among U.S. retailers, is critical to achieving widespread acceptance of our brand in existing andproducts. Our ability to successfully develop new markets could negatively impact our business, financial condition and resultsretailers may be adversely affected by a lack of operations.

We intend to build a strong reputation for the qualityawareness or acceptance of our technology,brand. To the extent that we are unable to foster name recognition and we must protect and grow the valueaffinity for our brand, our growth may be significantly delayed or impaired. The successful promotion of our brand will depend largely on our continued marketing efforts, market adoption of our products, and our ability to successfully differentiate our products from competing products and services. Our brand promotion may not be successful.successful or result in revenue generation. Any incident that erodes consumer affinity for our brand could significantly reduce our brand value and damage our business. If consumers perceive or experience a reduction in quality, or in any way believe we fail to deliver a consistently positive experience, our brand value could suffer and our business may be adversely affected.

In addition, our ability to successfully develop new retailers in new markets may be adversely affected by a lack of awareness or acceptance of our brand in these new markets. To the extent that we are unable to foster name recognition and affinity for our brand in new markets, our growth may be significantly delayed or impaired.

As a result, adverse economic conditions in any of these areas could have a material adverse effect on our overall results of operations. In recent years, certain of these markets have been more negatively impacted by the housing decline, high unemployment rates and the overall economic crisis than other geographic areas. In addition, given our geographic concentration, negative publicity regarding any of our retailers in these areas could have a material adverse effect on our business and operations, as could other regional occurrences such as local strikes, terrorist attacks, increases in energy prices, adverse weather conditions, hurricanes, droughts or other natural or man-made disasters.

 

In particular, adverse weather conditions can impact guest traffic at our retailers, and, in more severe cases, cause temporary retail closures, sometimes for prolonged periods. Our business is subject to seasonal fluctuations, with retail sales typically higher during certain months, such as December. Adverse weather conditions during our most favorable months or periods may exacerbate the effect of adverse weather on consumer traffic and may cause fluctuations in our operating results from quarter-to-quarter within a fiscal year.

 

Technology changes rapidly inIf we do not develop enhancements to our products and introduce new products that achieve market acceptance, our business, results of operations and if we failfinancial condition could be adversely affected.

Our ability to anticipateattract new technologies, the quality, timelinesscustomers depends in part on our ability to enhance and competitivenessimprove our existing products, increase adoption and usage of our products will suffer.and introduce new products. The success of any enhancements or new products depends on several factors, including timely completion, adequate quality testing, actual performance quality, and overall market acceptance. Enhancements and new products that we develop may not be introduced in a timely or cost-effective manner, may contain errors or defects, may have interoperability difficulties with our platform or other products or may not achieve the broad market acceptance necessary to generate significant revenue. Furthermore, our ability to increase the usage of our products depends, in part, on the development of new use cases for our products and may be outside of our control. If we are unable to successfully enhance our existing products to meet evolving customer requirements, increase adoption and usage of our products, develop new products, then our business, results of operations and financial condition would be adversely affected.

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The mobile technology industry is subject to rapid technological change and, to compete, we must continually enhance our mobile Apps and custom development services.

 

RapidWe must continue to enhance and improve the performance, functionality and reliability of our products. The mobile technology industry is characterized by rapid technological change, changes require us to anticipate whichin user requirements and preferences, frequent new product and services introductions embodying new technologies and/or distribution platformsand the emergence of new industry standards and practices that could render our products must take advantageobsolete. Our success will depend, in part, on our ability to both internally develop and enhance our existing products, develop new products that address the increasingly sophisticated and varied needs of in orderour customers, and respond to make them competitive in thetechnological advances and emerging industry standards and practices on a cost-effective and timely basis. The development of our technology involves significant technical and business risks. We may fail to use new technologies effectively or to adapt our proprietary technology and systems to customer requirements or emerging industry standards. If we are unable to adapt to changing market at the time they are released. Therefore,conditions, customer requirements or emerging industry standards, we usually start our product development with a range of technical development goals that we hope to be able to achieve. We may not be able to achieve these goals, orincrease our competitionrevenue and expand our business.

Changes in economic conditions could materially affect our business, financial condition and results of operations.

Because our primary target customers include U.S. retailers, we, together with the rest of the fashion/apparel industry, will depend upon consumer discretionary spending. Increases in unemployment rates, reductions in home values, increases in home foreclosures, investment losses, personal bankruptcies and reductions in access to credit and reduced consumer confidence, may be ableimpact consumers’ ability and willingness to achievespend discretionary dollars. In addition, volatile economic conditions may repress consumer confidence and discretionary spending. Any of the foregoing may have a material adverse effect on our business, financial condition and results of operations.

Our growth depends, in part, on the success of our strategic relationships with third parties.

To grow our business, we anticipate that we will continue to depend on relationships with third parties, such as Katz Corporation. Identifying partners, and negotiating and documenting relationships with them, more quickly than we can. In either case, our products may be technologically inferior to competitive products, or less appealing to consumers, or both.requires significant time and resources. If we are unsuccessful in establishing or maintaining our relationships with third parties, our ability to compete in the marketplace or to grow our revenue could be impaired, and our results of operations may suffer. Even if we are successful, we cannot achieve our technology goals within the original development scheduleassure you that these relationships will result in increased customer usage of our products then we may delay products until these technology goals can be achieved, which may delay or reduce revenue and increase our development expenses.increased revenue.

 

We rely upon third parties to provide distribution for our applications, and disruption in these services could harm our business.

 

We currently utilize, and plan on continuing to utilize over the current fiscal year, third-party networking providers and distribution through companies including, but not limited to, Apple and Google as well as Shopify and Honeywell to distribute our technologies. If disruptions or capacity constraints occur, the Companywe may have no means of replacing these services, on a timely basis or at all. This could cause a material adverse condition for our operations and financial earnings.

We rely on third-party hosting and cloud computing providers to operate certain aspects of our business. anyAny failure, disruption or significant interruption in our network or hosting and cloud services could adversely impact our operations and harm our business.

 

Our technology infrastructure is critical to the performance of our mobile applicationsproducts and customer satisfaction. Our mobile applicationsproducts run on a complex distributed system, or what is commonly known as cloud computing. We own, operate and maintain elements of this system, but significant elements of this system are operated by third-parties that we do not control and which would require significant time to replace. We expect this dependence on third-parties to continue. In particular, a significant portion, if not almost all data storage, data processing and other computing services and systems is hosted by cloud computing providers. Any disruptions, outages and other performance problems relating to such services, including infrastructure changes, human or software errors and capacity constraints, could adversely impact our business, financial condition or results of operations.

 

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Information technology system failures or breaches of our network security could interrupt our operations and adversely affect our business.

Our operations depend upon our ability to protect our computer equipment and systems against damage from physical theft, fire, power loss, telecommunications failure or other catastrophic events, as well as from internal and external security breaches, viruses, worms and other disruptive problems. Any damage or failure of our computer systems or network infrastructure that causes an interruption in our operations could have a material adverse effect on our business and subject us to litigation or actions by regulatory authorities. Although we employ both internal resources and external consultants to conduct auditing and testing for weaknesses in our systems, controls, firewalls and encryption and intend to maintain and upgrade our security technology and operational procedures to prevent such damage, breaches or other disruptive problems, there can be no assurance that these security measures will be successful.

Real or perceived errors, failures, or bugs in our products could adversely affect our operating results and growth prospects.

We update our products on a frequent basis. Despite efforts to test our updates, errors, failures or bugs may not be found in our products until after they are deployed to a customer. We have discovered and expect we will continue to discover errors, failures and bugs in our products and anticipate that certain of these errors, failures and bugs will only be discovered and remediated after deployment. Real or perceived errors, failures or bugs in our platform could result in negative publicity, government inquiries, loss of or delay in market acceptance of our products, loss of competitive position, or claims by customers for losses sustained by them. In such an event, we may be required, or may choose, for customer relations or other reasons, to expend additional resources in order to help correct the problem.

We could be harmed by improper disclosure or loss of sensitive or confidential Company,company, employee, associate or customer data, including personal data.

 

In connection with the operation of our business, we plan to store, process and transmit data, including personal and payment information, about our employees customers, associates and candidates,customers, a portion of which is confidential and/or personally sensitive. Unauthorized disclosure or loss of sensitive or confidential data may occur through a variety of methods. These include, but are not limited to, systems failure, employee negligence, fraud or misappropriation, or unauthorized access to or through our information systems, whether by our employees or third parties, including a cyberattack by computer programmers, hackers, members of organized crime and/or state-sponsored organizations, who may develop and deploy viruses, worms or other malicious software programs.

Such disclosure, loss or breach could harm our reputation and subject us to government sanctions and liability under our contracts and laws that protect sensitive or personal data and confidential information, resulting in increased costs or loss of revenues. It is possible that security controls over sensitive or confidential data and other practices we and our third-party vendors follow may not prevent the improper access to, disclosure of, or loss of such information. The potential risk of security breaches and cyberattacks may increase as we introduce new servicesproducts and offerings, such as mobile technology.offerings. Further, data privacy is subject to frequently changing rules and regulations, which sometimes conflict among the various jurisdictions in which we provide services. Any failure or perceived failure to successfully manage the collection, use, disclosure, or security of personal information or other privacy related matters, or any failure to comply with changing regulatory requirements in this area, could result in legal liability or impairment to our reputation in the marketplace.

 

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A material breach in security relating to our information systems and regulation related to such breaches could adversely affect us.

Information security risks have generally increased in recent years, in part because of the proliferation of new technologies and the use of the Internet, and the increased sophistication and activity of organized crime, hackers, terrorists, activists, cybercriminals and other external parties, some of which may be linked to terrorist organizations or hostile foreign governments. For example, a cybercriminal could use cybersecurity threats to gain access to sensitive information about another company or to alter or disrupt news or information to be distributed by PR Newswire. Cybersecurity attacks are becoming more sophisticated and include malicious software, ransomware, attempts to gain unauthorized access to data and other electronic security breaches that could lead to disruptions in critical systems, unauthorized release of confidential or otherwise protected information and corruption of data, substantially damaging our reputation. Any person who circumvents our security measures could steal proprietary or confidential customer information or cause interruptions in our operations. We might notincur significant costs to protect against security breaches, and may incur significant additional costs to alleviate problems caused by any breaches. Our failure to prevent security breaches, or well-publicized security breaches affecting the Internet in general, could significantly harm our reputation and business and financial results.

Our products and our business are subject to a variety of U.S. and international laws and regulations, including those regarding privacy, data protection and information security, and our customers may be ablesubject to successfully marketregulations related to the handling and transfer of certain types of sensitive and confidential information. Any failure of our products.products to comply with or enable our customers to comply with applicable laws and regulations would harm our business, results of operations and financial condition.

 

We and our customers that use our products may be subject to privacy- and data protection-related laws and regulations that impose obligations in connection with the collection, processing and use of personal data, financial data, health or other similar data. The U.S. federal and various state and foreign governments have adopted or proposed limitations on, or requirements regarding, the collection, distribution, use, security and storage of personally identifiable information of individuals. The U.S. Federal Trade Commission and numerous state attorneys general are applying federal and state consumer protection laws to impose standards on the online collection, use and dissemination of data, and to the security measures applied to such data.

Similarly, many foreign countries and governmental bodies, including the EU member states, have laws and regulations concerning the collection and use of personally identifiable information obtained from individuals located in the EU or by businesses operating within their jurisdiction, which are often more restrictive than those in the United States. Laws and regulations in these jurisdictions apply broadly to the collection, use, storage, disclosure and security of personally identifiable information that identifies or may be used to identify an individual, such as names, telephone numbers, email addresses and, in some jurisdictions, IP addresses and other online identifiers. For example, in April 2016 the EU adopted the General Data Protection Regulation, or GDPR, which took full effect on May 25, 2018. The GDPR enhances data protection obligations for businesses and requires service providers (data processors) processing personal data on behalf of customers to cooperate with European data protection authorities, implement security measures and keep records of personal data processing activities. Noncompliance with the GDPR can trigger fines equal to or greater of €20 million or 4% of global annual revenues. There are also additional EU laws and regulations (and member states implementations thereof) which govern the protection of consumers and of electronic communications. If our efforts to comply with GDPR or other applicable EU laws and regulations are not successful, we may be subject to penalties and fines that would adversely impact our business and results of operations, and our ability to conduct business in the EU could be significantly impaired.

Additionally, although we endeavor to have our products comply with applicable laws and regulations, these and other obligations may be modified, they may be interpreted and applied in an inconsistent manner from one jurisdiction to another, and they may conflict with one another, other regulatory requirements, contractual commitments or our internal practices. We also may be bound by contractual obligations relating to our collection, use and disclosure of personal, financial and other data or may find it necessary or desirable to join industry or other self-regulatory bodies or other privacy- or data protection-related organizations that require compliance with their rules pertaining to privacy and data protection.

We expect that there will continue to be new proposed laws, rules of self-regulatory bodies, regulations and industry standards concerning privacy, data protection and information security in the United States, the European Union and other jurisdictions, and we cannot yet determine the impact such future laws, rules, regulations and standards may have on our business. Moreover, existing U.S. federal and various state and foreign privacy- and data protection-related laws and regulations are evolving and subject to potentially differing interpretations, and various legislative and regulatory bodies may expand current or enact new laws and regulations regarding privacy- and data protection-related matters. Because global laws, regulations and industry standards concerning privacy and data security have continued to develop and evolve rapidly, it is possible that we or our products or platform may not be, or may not have been, compliant with each such applicable law, regulation and industry standard and compliance with such new laws or to changes to existing laws may impact our business and practices, require us to expend significant resources to adapt to these changes, or to stop offering our products in certain countries. These developments could adversely affect our marketing efforts, using a variety of media, including social media venues such as Facebook, LinkedIn and Twitter. In addition, we use targeted marketing on certain websites and have engaged two sales people in Europe and three sales people in the U.S. to market our products. We expect to continue to conduct brand awareness programs and guest initiatives to attract potential users. These initiatives may not be successful, resulting in expenses incurred without the benefit of substantial revenues. Additionally, some of our competitors have greater financial resources, which enable them to purchase significantly more advertising than we are able to purchase. Should our competitors increase spending on advertising and promotions or our advertising funds decrease for any reason, or should our advertising and promotions be less effective than our competitors, there could be a material adverse effect on ourbusiness, results of operations and financial condition.

 

Our business operations and future development could be significantly disrupted if we lose key members18

 

The success of our business continues to depend to a significant degree upon the continued contributions of our senior officers and key employees, both individually and as a group. Our future performance will be substantially dependent in particular on our ability to retain and motivate Ronen Luzon, our Chief Executive Officer, and certain of our other senior executive officers. We currently do not have an employment agreement in place with these officers. The loss of the services of our Chief Executive Officer, senior officers or other key employees could have a material adverse effect on our business and plans for future development. We have no reason to believe that we will lose the services of any of these individuals in the foreseeable future; however, we currently have no effective replacement for any of these individuals due to their experience, reputation in the industry and special role in our operations. We also do not maintain any key man life insurance policies for any of our employees.

Our growth may strain our infrastructure and resources, which could slow our development of new retailers and adversely affect our ability to manage our existing retailers.

Our future growth may strain our retail management systems and resources, financial controls and information systems. Those demands on our infrastructure and resources may also adversely affect our ability to manage our existing retailers. If we fail to continue to improve our infrastructure or to manage other factors necessary for us to meet our expansion objectives, our operating results could be materially and adversely affected. Likewise, if sales decline, we may be unable to reduce our infrastructure quickly enough to prevent sales deleveraging, which would adversely affect our profitability.

Our business operations are conducted in multiple languages and could be disrupted due to miscommunications or translation errors.

The success of our business continues to depend on our marketing efforts in the United States, Europe and Israel, each of which is conducted in the local language. Miscommunications or inaccurate foreign language translations could have a material adverse effect on our business operations and financial conditions. Additionally, contracts, communications and complex technical information must be accurately translated into foreign languages.

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We do not maintain theft or casualty insurance and only maintain modest liability and property insurance coverage and therefore could incur losses as a result of an uninsured loss.

We do not maintain theft or casualty insurance and only maintain modest liability and property insurance coverage. We cannot provide any assurance that we will not incur uninsured liabilities and losses as a result of the conduct of our business. Any such uninsured loss or liability could have a material adverse effect on our results of operations.

We may not be able to adequately protect our intellectual property, which, in turn, could harm the value of our brands and adversely affect our business.

 

Our ability to implement our business plan successfully depends in part on our ability to build brand recognition using our trademarks, service marks and other proprietary intellectual property, including our names and logos. We currently have no registered trademarks. While we plan to register a number of our trademarks; however, no assurance can be given that our trademark applications will be approved. We have been issued threefour patents, one of each in of Russia, and Japan and two in the U.S., and have one patent-pending submission and an additionalseveral patent application which isapplications in process. No assurance can be given that our patent-pending submission or the additional patent applicationapplications which isare in process will be approved. If our patent-pending submission or the additional patent application which is in processapplications are not approved, our ability to expand or develop our business may be negatively affected.

 

Third parties may also oppose our trademark or patent applications, or otherwise challenge our use of the trademarks or patents. In the event that our trademarks or patents are successfully challenged, we could be forced to rebrand our goods and services or redesign our technology, which could result in loss of brand recognition, and could require us to devote resources to advertising and marketing new brands and products.

 

If our efforts to register, maintain and protect our intellectual property are inadequate, or if any third party misappropriates, dilutes or infringes on our intellectual property, the value of our brands may be harmed, which could have a material adverse effect on our business and might prevent our brands from achieving or maintaining market acceptance. We may also face the risk of claims that we have infringed third parties’ intellectual property rights. If third parties claim that we infringe upon their intellectual property rights, our operating profits could be adversely affected. Any claims of intellectual property infringement, even those without merit, could be expensive and time consuming to defend, require us to rebrand our services, if feasible, divert management’s attention and resources or require us to enter into royalty or licensing agreements in order to obtain the right to use a third party’s intellectual property.

 

Any royalty or licensing agreements, if required, may not be available to us on acceptable terms or at all. A successful claim of infringement against us could result in our being required to pay significant damages, enter into costly license or royalty agreements, or stop the sale of certain products or services, any of which could have a negative impact on our operating profits and harm our future prospects.

 

Information technology system failures or breaches of our network securityWe may face intense competition and expect competition to increase in the future, which could interrupt our operationsprohibit us from developing a customer base and adversely affect our business.generating revenue.

 

We face significant competition in every aspect of our business. Our competitors include True Fit, Virtusize, EasyMeasure, AR MeasureKit, and Smart Measure. These companies may already have an established market in our industry. Most of these companies have significantly greater financial and other resources than us and have been developing their products and services longer than we have been developing ours.

In addition, some of our larger competitors have substantially broader product offerings and leverage their relationships based on other products or incorporate functionality into existing products to gain business in a manner that discourages potential customers from purchasing our products. Potential customers may also prefer to purchase from their existing solution providers rather than a new solution provider regardless of product performance or features. These larger competitors often have broader product lines and market focus and will rely ontherefore not be as susceptible to downturns in a particular market. Conditions in our computer systemsmarket could change rapidly and network infrastructure acrosssignificantly as a result of technological advancements, partnering by our operations. Our operations depend uponcompetitors or continuing market consolidation. New start-up companies that innovate and large competitors that are making significant investments in research and development may invent similar or superior products and technologies that compete with our products. In addition, some of our competitors may enter into new alliances with each other or may establish or strengthen cooperative relationships. Any such consolidation, acquisition, alliance or cooperative relationship could lead to pricing pressure and our loss of any future market share and could result in a competitor with greater financial, technical, marketing, service and other resources, all of which could harm our ability to protectcompete. Furthermore, organizations may be more willing to incrementally add solutions to their existing infrastructure from competitors than to replace their existing infrastructure with our computer equipmentproducts. Any failure to meet and systems against damage from physical theft, fire, poweraddress these factors could harm our business, results of operations and financial condition.

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Our business operations and future development could be significantly disrupted if we lose key members of our management team.

The success of our business continues to depend to a significant degree upon the continued contributions of our senior officers and key employees, both individually and as a group. Our future performance will be substantially dependent in particular on our ability to retain and motivate Ronen Luzon, our Chief Executive Officer, and certain of our other senior executive officers. The loss telecommunications failureof the services of our Chief Executive Officer, senior officers or other catastrophic events, as well as from internal and external security breaches, viruses, worms and other disruptive problems. Any damage or failure of our computer systems or network infrastructure that causes an interruption in our operationskey employees could have a material adverse effect on our business and subject usplans for future development. We have no reason to litigation or actions by regulatory authorities. Althoughbelieve that we employ both internal resourceswill lose the services of any of these individuals in the foreseeable future; however, we currently have no effective replacement for any of these individuals due to their experience, reputation in the industry and external consultants to conduct auditing and testing for weaknesses in our systems, controls, firewalls and encryption and intend to maintain and upgrade our security technology and operational procedures to prevent such damage, breaches or other disruptive problems, there can be no assurance that these security measures will be successful.

A material breach in security relating to our information systems and regulation related to such breaches could adversely affect us.

Information security risks have generally increased in recent years, in part because of the proliferation of new technologies and the use of the Internet, and the increased sophistication and activity of organized crime, hackers, terrorists, activists, cybercriminals and other external parties, some of which may be linked to terrorist organizations or hostile foreign governments. For example, a cybercriminal could use cybersecurity threats to gain access to sensitive information about another company or to alter or disrupt news or information to be distributed by PR Newswire. Cybersecurity attacks are becoming more sophisticated and include malicious software, ransomware, attempts to gain unauthorized access to data and other electronic security breaches that could lead to disruptions in critical systems, unauthorized release of confidential or otherwise protected information and corruption of data, substantially damaging our reputation. Any person who circumvents our security measures could steal proprietary or confidential customer information or cause interruptionsspecial role in our operations. We incur significant costsalso do not maintain any key man life insurance policies for any of our employees.

If we are able to protect against security breaches,expand our operations, we may be unable to successfully manage our future growth.

Our growth may strain our infrastructure and may incur significant additional costsresources. Any such growth could place increased strain on our management, operational, financial and other resources, and we will need to alleviate problems caused by any breaches. Ourtrain, motivate, and manage employees, as well as attract management, sales, finance and accounting, international, technical, and other professionals. Any failure to prevent security breaches, or well-publicized security breaches affecting the Internetexpand these areas and implement appropriate procedures and controls in general,an efficient manner and at a pace consistent with our business objectives could significantly harmhave a material adverse effect on our reputation and business, results of operations and financial results.condition.

 

Our business operations are conducted in multiple languages and could be disrupted due to miscommunications or translation errors.

The success of our business continues to depend on our marketing efforts in the United States, Europe and Israel, each of which is conducted in the local language. Miscommunications or inaccurate foreign language translations could have a material adverse effect on our business operations and financial conditions. Additionally, contracts, communications and complex technical information must be accurately translated into foreign languages.

We will continue to incur costs and be subject to various obligations as a result of being a public company, listed in the united statesUnited States and in Israel.

 

We will continue to incur significant legal, accounting and other expenses as a result of being a public company, listed in the United States and in Israel. Although we will incur costs each year associated with being a publicly-traded company, it is possible that our actual costs of being a publicly-traded company will vary from year to year and may be different than our estimates. In estimating these costs, we take into account expenses related to insurance, legal, accounting and compliance activities.

 

Furthermore, the need to maintain the corporate infrastructure demanded of a public company may divert management’s attention from implementing our growth strategy, which could prevent us from improving our business, results of operations and financial condition. We have made, and will continue to make, changes to our internal controls and procedures for financial reporting and accounting systems to meet our reporting obligations as a U.S. publicly traded company. However, the measures we take may not be sufficient to satisfy our obligations as a publicly traded company.

 

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We may require additional capital to finance our operations in the future, but that capital may not be available when it is needed and could be dilutive to existing stockholders.

We may require additional capital for future operations. We plan to finance anticipated ongoing expenses and capital requirements with funds generated from the following sources:

cash provided by operating activities;

available cash and cash investments; and

capital raised through debt and equity offerings.

Current conditions in the capital markets are such that traditional sources of capital may not be available to us when needed or may be available only on unfavorable terms. Our ability to raise additional capital, if needed, will depend on conditions in the capital markets, economic conditions and a number of other factors, many of which are outside our control, and on our financial performance. Accordingly, we cannot assure you that we will be able to successfully raise additional capital at all or on terms that are acceptable to us. If we cannot raise additional capital when needed, it may have a material adverse effect on our liquidity, financial condition, results of operations and prospects. Further, if we raise capital by issuing stock, the holdings of our existing stockholders will be diluted.

If we raise capital by issuing debt securities, such debt securities would rank senior to our common stock upon our bankruptcy or liquidation. In addition, we may raise capital by issuing equity securities that may be senior to our common stock for the purposes of dividend and liquidating distributions, which may adversely affect the market price of our common stock. Finally, upon bankruptcy or liquidation, holders of our debt securities and lenders with respect to other borrowings will receive a distribution of our available assets prior to the holders of our common stock. Additional equity offerings may dilute the holdings of our existing stockholders or reduce the market price of our common stock, or both.

Our business is dependent upon continued market acceptance by consumers.

We are substantially dependent on continued market acceptance of our products by customers, and such customers are dependent upon regulatory and legislative forces. We cannot predict the future growth rate and size of this market. If we do not gain market acceptance of our applications, our business may be materially affected.

If we are able to expand our operations, we may be unable to successfully manage our future growth.

Since inception, we have been planning for the expansion of our brand. Any such growth could place increased strain on our management, operational, financial and other resources, and we will need to train, motivate, and manage employees, as well as attract management, sales, finance and accounting, international, technical, and other professionals. Any failure to expand these areas and implement appropriate procedures and controls in an efficient manner and at a pace consistent with our business objectives could have a material adverse effect on our business and results of operations.

 

Any future or current litigation could have a material adverse impact on our results of operations, financial condition and liquidity.

 

From time to time we may be subject to litigation, including, among others, potential stockholder derivative actions and class actions. Risks associated with legal liability are difficult to assess and quantify, and their existence and magnitude can remain unknown for significant periods of time. Subject to certain exceptions, our Amended and Restated Certificate of Incorporation, (“or Certificate of Incorporation”)Incorporation, and Amended and Restated Bylaws, (“Bylaws”)or Bylaws, require us to indemnify and advance expenses to our officers and directors involved in legal proceedings. To date we have obtained directors and officersofficers’ liability, (“or D&O”)&O, insurance to cover some of the risk exposure for our directors and officers. Such insurance generally pays the expenses (including amounts paid to plaintiffs, fines, and expenses including attorneys’ fees) of officers and directors who are the subject of a lawsuit as a result of their service to the Company.us. There can be no assurance that we will be able to continue to maintain this insurance at reasonable rates or at all, or in amounts adequate to cover such expenses should such a lawsuit occur. Without D&O insurance, the amounts we would pay to indemnify our officers and directors should they be subject to legal action based on their service to the Companyus could have a material adverse effect on our financial condition, results of operations and liquidity. Such lawsuits, and any related publicity, may result in substantial costs and, among other things, divert the attention of management and our employees. An unfavorable outcome in any claim or proceeding against us could have a material adverse impact on our financial position and results of operations for the period in which the unfavorable outcome occurs, and potentially in future periods. Further, any settlement announced by us may expose us to further claims against us by third parties seeking monetary or other damages which, even if unsuccessful, would divert management attention from the business and cause us to incur costs, possibly material, to defend such matters, which could have a material adverse impact on our financial position. See “Legal Proceedings” on page 2419 for more information regarding the Company’sour involvement in ongoing litigation matters.

 

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Our prior operating results may not be indicative of our future results.

You should not consider prior operating results to be indicative of our future operating results. The timing and amount of future revenues will depend almost entirely on our ability to engage new retailers while maintaining a relationship with our existing retailers. Our future operating results will depend upon many other factors, including, but not limited to:

the level of product and price competition;

our success in expanding our business network and managing our growth;

the ability to hire qualified employees; and

the timing of such hiring and our ability to control costs.

Federal, state and local or Israeli tax rules may adversely impact our results of operations and financial position.

 

We are subject to federal, state and local taxes in the U.S., as well as local taxes in Israel in respect to our operations in Israel. Although we believe our tax estimates are reasonable, if the Internal Revenue Service or other taxing authority disagrees with the positions we have taken on our tax returns, we could face additional tax liability, including interest and penalties. If material, payment of such additional amounts upon final adjudication of any disputes could have a material impact on our results of operations and financial position. In addition, complying with new tax rules, laws or regulations could impact our financial condition, and increases to federal or state statutory tax rates and other changes in tax laws, rules or regulations may increase our effective tax rate. Any increase in our effective tax rate could have a material impact on our financial results.

  

Concentration of ownership of our stock may enable one stockholder or a small number of stockholders to significantly influence matters requiring stockholder approval.

As March 19, 2018, members of our management team beneficially own approximately 8.23% of our outstanding common stock. In addition, one stockholder owns approximately 12% of our outstanding common stock. As such, management and the stockholder own approximately, in the aggregate, 20.23% of our voting power. As a result, management and the stockholder may have the ability to control substantially all matters submitted to our stockholders for approval including:

election of ourBoard of Directors;

removal of any of our directors;

amendment of our Certificate of Incorporation or Bylaws; and

adoption of measures that could delay or prevent a change in control or impede a merger, takeover or other business combination involving us.

In addition, management’s and the stockholder’s stock ownership may discourage a potential acquirer from making a tender offer or otherwise attempting to obtain control of us, which in turn could reduce our stock price or prevent our stockholders from realizing a premium over our stock price. Any additional investors will own a minority percentage of our common stock and will have minority voting rights.

Tax reform may affect the Companyus and itsour stockholders.

 

On December 22, 2017, President Trump signed into law the “Tax Cuts and Jobs Act” (TCJA), or the TCJA, that significantly reforms the Internal Revenue Code of 1986, as amended, (the “Code”).or the Code. The TCJA, among other things, includes changes to U.S. federal tax rates, imposes significant additional limitations on the deductibility of interest and restricts the use of net operating loss carryforwards arising after December 31, 2017, allows for the expensing of capital expenditures, and puts into effect the migration fromimplements a “worldwide” system of taxation tomodified a territorial tax system. We do not expect the tax reform to have a material impact to our net operating losses. The impact of this tax reform on holders of our securities is uncertain. This Annual Report on Form 10-K does not discuss any such tax legislation or the manner in which it might affect purchasers of our securities. We urge our stockholders to consult with their legal and tax advisors with respect to such legislation and the potential tax consequences of investing in our securities.

 

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Risks Related To Our Operations In Israel

 

The Company has facilitiesOur headquarters and most of our operations are located in Israel, and therefore, political conditions in Israel may affect the Company’sour operations and results.

 

The Company has facilitiesOur headquarters and most of our operations are located in central Israel and our key employees, officers and directors are residents of Israel. Accordingly, political, economic and military conditions in Israel willand the surrounding region may directly or indirectly affect the Company’s operations and results.our business. Since the establishment of the State of Israel in 1948, a number of armed conflicts have taken place between Israel and its Arab neighbors. An ongoing stateAny hostilities involving Israel or the interruption or curtailment of hostility, varying in degree and intensity has led to security and economic problems for Israel. For a number of years there have been continuing hostilitiestrade within Israel or between Israel and its trading partners could adversely affect our operations and results of operations and could make it more difficult for us to raise capital. During the Palestinians. This includes hostilitieswinter of 2008, winter of 2012 and the summer of 2014, Israel was engaged in an armed conflict with the Islamic movement Hamas, a militia group and political party operating in the Gaza Strip, which have adversely affectedand during the peace processsummer of 2006, Israel was engaged in an armed conflict with Hezbollah, a Lebanese Islamist Shiite militia group and at times resulted in armed conflicts. Such hostilities have negatively influenced Israel’s economy as well as impaired Israel’spolitical party. Israel faces political tension with respect to its relationships with several other countries. Israel also faces threats from Hezbollah militants in Lebanon, from ISIS and rebel forces in Syria, from the government ofTurkey, Iran and other potential threats from additionalcertain Arab neighbor countries. In addition, recent conflicts involved missile strikes against civilian targets in various parts of Israel, and negatively affected business conditions in Israel. Recent political uprisings and social unrest in various countries in the region. Moreover, someMiddle East and North Africa are affecting the political stability of Israel’s neighboringthose countries. This instability may lead to deterioration of the political relationships that exist between Israel and these countries, and have recently undergoneraised concerns regarding security in the region and the potential for armed conflict. Any armed conflicts, terrorist activities or are undergoing significant political changes. Theseinstability in the region could adversely affect business conditions and could harm our results of operations. For example, any major escalation in hostilities in the region could result in a portion of our employees and service providers being called up to perform military duty for an extended period of time. Parties with whom we do business have sometimes declined to travel to Israel during periods of heightened unrest or tension, forcing us to make alternative arrangements when necessary. In addition, the political economic and military conditionssecurity situation in Israel may result in parties with whom we have agreements involving performance in Israel claiming that they are not obligated to perform their commitments under those agreements pursuant to force majeure provisions in such agreements. Any future deterioration in the political and security situation in Israel will negatively impact our business.

Our commercial insurance does not cover losses that may occur as a result of events associated with the security situation in the Middle East. Although the Israeli government currently covers the reinstatement value of direct damages that are caused by terrorist attacks or acts of war, we cannot assure you that this government coverage will be maintained. Any losses or damages incurred by us could have a material adverse effect on our business. Any armed conflicts or political instability in the Company’sregion would likely negatively affect business conditions and could harm our results of operations.

Further, in the past, the State of Israel and Israeli companies have been subjected to an economic boycott. Several countries still restrict business with the State of Israel and with Israeli companies. These restrictive laws and policies may have an adverse impact on our operating results, financial condition resultsor the expansion of operations and future growth.our business. 

Israel’s economy may become unstable.

 

From time to time, Israel’s economy may experience inflation or deflation, low foreign exchange reserves, fluctuations in world commodity prices, military conflicts and civil unrest. For these and other reasons, the government of Israel has intervened in the economy employing fiscal and monetary policies, import duties, foreign currency restrictions, controls of wages, prices and foreign currency exchange rates and regulations regarding the lending limits of Israeli banks to companies considered to be in an affiliated group. The Israeli government has periodically changed its policies in these areas. Reoccurrence of previous destabilizing factors could make it more difficult for the Companyus to operate its business and could adversely affect its business.

 

Some of the Company’sour employees and officers are obligated to perform military reserve duty in Israel.

 

Generally,Many Israeli adult male citizens, and permanent residentsincluding our employees are obligated to perform one month, and in some cases more, of annual military reserve duty up tountil they reach the age of 40 (or older, for reservists with certain occupations) and, in the event of a specified age. They alsomilitary conflict, may be called to active duty. In response to increases in terrorist activity, there have been periods of significant call-ups of military reservists. It is possible that there will be military reserve duty at any time under emergency circumstances, whichcall-ups in the future. Our operations could have a disruptive impact on the Company’s workforce.be disrupted by such call-ups. Such disruption could materially adversely affect our business, results of operations and financial condition.

  

It may be difficult to enforce a non-Israeli judgment against the Company or its officers and directors.

 

The operating subsidiary of the Companyours is incorporated in Israel. All of the Company’sour executive officers and directors are not residents of the United States, and a substantial portion of the Company’sour assets and the assets of itsour executive officers and directors are located outside the United States. Therefore, a judgment obtained against the Company,us, or any of these persons, including a judgment based on the civil liability provisions of the U.S. federal securities laws, may not be collectible in the United States and may not necessarily be enforced by an Israeli court. It also may be difficult to affect service of process on these persons in the United States or to assert U.S. securities law claims in original actions instituted in Israel. Additionally, it may be difficult for an investor, or any other person or entity, to initiate an action with respect to U.S. securities laws in Israel. Israeli courts may refuse to hear a claim based on an alleged violation of U.S. securities laws reasoning that Israel is not the most appropriate forum in which to bring such a claim. In addition, even if an Israeli court agrees to hear a claim, it may determine that Israeli law and not U.S. law is applicable to the claim. If U.S. law is found to be applicable, the content of applicable U.S. law often involves the testimony of expert witnesses, which can be a time consuming and costly process. Certain matters of procedure will also be governed by Israeli law. There is little binding case law in Israel that addresses the matters described above. As a result of the difficulty associated with enforcing a judgment against the Companyus in Israel, it may be impossible to collect any damages awarded by either a U.S. or foreign court.

 

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Our international operations could expose us to additional risks, including exchange rate fluctuations, legal regulations and political or economic instability that could harm our business and operating results.

 

Our international operations expose us to the following risks which may have a material adverse effect on our business and operating results:

 

devaluations and fluctuations in currency exchange rates including fluctuations between the U.S. dollar and the NIS;

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costs of compliance with local laws, including labor laws and intellectual property laws;

 

compliance with domestic and foreign government policies, including compliance with Israeli securities laws and TASE;

 

changes in trade regulations and procedures affecting approval, production, pricing, marketing, reimbursement for and access to, our products;

 

compliance with applicable foreign anti-corruption laws, anti-trust/competition laws, anti-Boycott Israel law and anti-money laundering laws; and

 

economic and geopolitical developments and conditions, including ongoing instability in global economies and financial markets, international hostilities, acts of terrorism and governmental reactions, inflation, and military and political alliances.

 

Risks Related To Our Common Stock

 

A more active, liquid trading market for our common stock may not develop, and the price of our common stock may fluctuate significantly.

 

Although our common stock is listed on Thethe Nasdaq Capital Market, it has only been traded on Thethe Nasdaq Capital Market since July 25, 2016. There has been relatively limited trading volume in the market for our common stock, and a more active, liquid public trading market may not develop or may not be sustained. Limited liquidity in the trading market for our common stock may adversely affect a stockholder’s ability to sell its shares of common stock at the time it wishes to sell them or at a price that it considers acceptable. If a more active, liquid public trading market does not develop, we may be limited in our ability to raise capital by selling shares of common stock and our ability to acquire other companies or assets by using shares of our common stock as consideration. In addition, if there is a thin trading market or “float” for our stock, the market price for our common stock may fluctuate significantly more than the stock market as a whole. Without a large float, our common stock would be less liquid than the stock of companies with broader public ownership and, as a result, the trading prices of our common stock may be more volatile and it would be harder for you to liquidate any investment in our common stock. Furthermore, the stock market is subject to significant price and volume fluctuations, and the price of our common stock could fluctuate widely in response to several factors, including:

 

our quarterly or annual operating results;

 

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changes in our earnings estimates;

 

investment recommendations by securities analysts following our business or our industry;

 

additions or departures of key personnel;

 

changes in the business, earnings estimates or market perceptions of our competitors;

 

our failure to achieve operating results consistent with securities analysts’ projections;

 

changes in industry, general market or economic conditions; and

 

announcements of legislative or regulatory changes.

The stock market has experienced extreme price and volume fluctuations in recent years that have significantly affected the quoted prices of the securities of many companies. The changes often appear to occur without regard to specific operating performance. The price of our common stock could fluctuate based upon factors that have little or nothing to do with us and these fluctuations could materially reduce our stock price.

Concentration of ownership of our stock may enable one stockholder or a small number of stockholders to significantly influence matters requiring stockholder approval.

 

As of March 1, 2019, members of our management team beneficially own approximately 7.7% of our outstanding common stock. In addition, Shoshana Zigdon beneficially owns approximately 11.7% of our outstanding common stock. As such, management and Ms. Zigdon own approximately, in the aggregate, 19.4% of our voting power. As a result, management and Ms. Zigdon may have the ability to control substantially all matters submitted to our stockholders for approval including:

election of our board of directors;

removal of any of our directors;

amendment of our Certificate of Incorporation or Bylaws; and

adoption of measures that could delay or prevent a change in control or impede a merger, takeover or other business combination involving us.

In addition, management’s and the stockholder’s stock ownership may discourage a potential acquirer from making a tender offer or otherwise attempting to obtain control of us, which in turn could reduce our stock price or prevent our stockholders from realizing a premium over our stock price. Any additional investors will own a minority percentage of our common stock and will have minority voting rights.

Sales by our stockholders of a substantial number of shares of our common stock in the public market could adversely affect the market price of our common stock.

 

A substantial portion of our total outstanding shares of common stock may be sold into the market at any time. A substantial portion of these shares are held by two stockholders, one of which is Ronen Luzon who is also an executive officer of the Company.Chief Executive Officer and director. Although we believe that such executive officerMr. Luzon has no current intention to sell a significant number of shares of our stock, we cannot provide any such assurance. In addition, we cannot provide assurance that the other large stockholder, of the CompanyMs. Zigdon, has no current intention to sell a significant number of shares of our stock. If any of the two stockholders which hold most of our shares were to decide to sell large amounts of stock over a short period of time (presuming such sales were permitted) such sales could cause the market price of our common stock to drop significantly, even if our business is doing well.

Further, the market price of our common stock could decline as a result of the perception that such sales could occur. These sales, or the possibility that these sales may occur, also might make it more difficult for us to sell equity securities in the future at a time and price that we deem appropriate.

 

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Our securities are traded on more than one market which may result in price variations.

 

Our securities have been trading on Thethe Nasdaq Capital Market since July 2016 and on TASE since September 2005. Trading in our securities on such exchanges occurs in different currencies (U.S. dollars on Thethe Nasdaq Capital Market and NIS on the TASE), and at different times (due to different time zones, trading days and public holidays in the United States and Israel). The trading prices of our securities on the two exchanges may differ due to the foregoing and other factors. Any decrease in the price of our shares on the TASE could cause a decrease in the trading price of our shares on Thethe Nasdaq Capital Market and vice versa.

We are a smaller reporting company and, as a result of the reduced disclosure and governance requirements applicable to such companies, our common stock may be less attractive to investors.

 

We are a smaller reporting company, (i.e. a company with “public float” held by non-affiliates with a market value of less than $75$250 million) and we are eligible to take advantage of certain exemptions from various reporting requirements applicable to other public companies. We have elected to adopt these reduced disclosure requirements. We cannot predict if investors will find our common stock less attractive as a result of our taking advantage of these exemptions. If some investors find our common stock less attractive as a result of our choices, there may be a less active trading market for our common stock and our stock price may be more volatile.

 

We do not expect to pay any cash dividends in the foreseeable future.

 

We have never declared or paid cash dividends on our common stock. We intend to retain our future earnings, if any, in order to reinvest in the development and growth of our business and, therefore, do not intend to pay dividends on our common stock for the foreseeable future. Any future determination to pay dividends will be at the discretion of our Boardboard of directors and will depend on our financial condition, results of operations, capital requirements, and such other factors as our Boardboard of directors deems relevant. Investors should not purchase our common stock expecting to receive cash dividends. Because we do not pay dividends, and there may be limited trading, investors may not have any manner to liquidate or receive any payment on their investment. Therefore, our failure to pay dividends may cause investors to not see any return on investment even if we are successful in our business operations. In addition, because we do not pay dividends we may have trouble raising additional funds, which could affect our ability to expand our business operations.

We can sell additional shares of common stock without consulting stockholders and without offering shares to existing stockholders, which would result in dilution of shareholders’ interests in the company and could depress our stock price.

 

Our Certificate of Incorporation currently authorizes 100,000,000 shares of common stock, of which 29,145,92729,852,389 are currently outstanding as of March 1, 2019, and our Boardboard of directors is authorized to issue additional shares of our common stock.

Although our Boardboard of directors intends to utilize its reasonable business judgment to fulfill its fiduciary obligations to our then existing stockholders in connection with any future issuance of our capital stock, the future issuance of additional shares of our capital stock could cause immediate, and potentially substantial, dilution to our existing stockholders, which could also have a material effect on the market value of the shares.

Further, other than certain participation rights that we have granted in a past offering, our shares do not have preemptive rights, which means we can sell shares of our capital stock to other persons without offering purchasers in this offering the right to purchase their proportionate share of such offered shares. Therefore, any additional sales of stock by us could dilute your ownership interest in our Company.

 

A number of our outstanding warrants contain anti-dilution provisions that, if triggered, could cause substantial dilution to our then-existing stockholders and adversely affect our stock price.

A number of our outstanding warrants contain anti-dilution provisions. As a result, if we, in the future, issue or grant any rights to purchase any of our common stock or other securities convertible into our common stock, for a per share price less than the exercise price of certain of our warrants, the exercise price will be reduced, subject to certain exceptions. To the extent that we issue or are or deemed to have issued securities for consideration that is less than the exercise price of those warrants, holders of our common stock may experience dilution, which may be substantial and which could lower the market price of our securities. Further, the potential application of such anti-dilution rights may prevent us from seeking additional financing, which would adversely affect our ability to finance our operations and continue to support our growth initiatives.

Our quarterly operating results may fluctuate significantly.

 

We expect our operating results to be subject to quarterly fluctuations. Our net loss and other operating results will be affected by numerous factors, including:

 

variations in the level of expenses related to our development programs;research and development;

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any intellectual property infringement lawsuitlawsuits in which we may become involved;

 

regulatory developments affecting our products; and

 

our execution of any collaborative, licensing or similar arrangements,sales agreements, and the timing of payments under these arrangements.

 

If our quarterly operating results fall below the expectations of investors or securities analysts, the price of our common stock could decline substantially. Furthermore, any quarterly fluctuations in our operating results may, in turn, cause the price of our common stock to fluctuate substantially.

 

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If we fail to comply with the rules under the Sarbanes Oxley Act of 2002 related to accounting controls and procedures, or if we discover material weaknesses and deficiencies in our internal control and accounting procedures, our stock price could decline significantly and raising capital could be more difficult.

  

If we fail to comply with the rules under the Sarbanes-Oxley Act of 2002 related to disclosure controls and procedures, or, if we discover material weaknesses and other deficiencies in our internal control and accounting procedures, our stock price could decline significantly and raising capital could be more difficult. Section 404 of the Sarbanes-Oxley Act requires annual management assessments of the effectiveness of our internal control over financial reporting and a report by our independent auditors addressing these assessments. If material weaknesses or significant deficiencies are discovered or if we otherwise fail to achieve and maintain the adequacy of our internal control, we may not be able to ensure that we can conclude on an ongoing basis that we have effective internal controls over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act. Moreover, effective internal controls are necessary for us to produce reliable financial reports and are important to helping prevent financial fraud. If we cannot provide reliable financial reports or prevent fraud, our business and operating results could be harmed, investors could lose confidence in our reported financial information, and the trading price of our common stock could drop significantly.

 

Our Certificate of Incorporation, Bylaws and Delaware law may have anti-takeover effects that could discourage, delay or prevent a change in control, which may cause our stock price to decline.

 

Our Certificate of Incorporation, Bylaws and Delaware law could make it more difficult for a third party to acquire us, even if closing such a transaction would be beneficial to our stockholders. Provisions of our Certificate of Incorporation, Bylaws and Delaware law also could have the effect of discouraging potential acquisition proposals or making a tender offer or delaying or preventing a change in control, including changes a stockholder might consider favorable. Such provisions may also prevent or frustrate attempts by our stockholders to replace or remove our management. In particular, the Certificate of Incorporation, Bylaws and Delaware law, as applicable, among other things:

 

provide the Boardboard of directors with the ability to alter the Bylaws without stockholder approval;

 

place limitations on the removal of directors; and

 

provide that vacancies on the Boardboard of Directorsdirectors may be filled by a majority of directors in office, although less than a quorum.quorum;

require that stockholder actions must be effected at a duly called stockholder meeting and generally prohibiting stockholder actions by written consent;

eliminate the ability of stockholders to call a special meeting of stockholders; and

establish advance notice requirements for nominations for election to the board of directors or for proposing matters that can be acted upon at duly called stockholder meetings.

 

We are subject to Section 203 of the Delaware General Corporation Law which, subject to certain exceptions, prohibits “business combinations” between a publicly-held Delaware corporation and an “interested stockholder,” which is generally defined as a stockholder who becomes a beneficial owner of 15% or more of a Delaware corporation’s voting stock for a three-year period following the date that such stockholder became an interested stockholder. These provisions are expected to discourage certain types of coercive takeover practices and inadequate takeover bids and to encourage persons seeking to acquire control of us to first negotiate with our Board. These provisions may delay or prevent someone from acquiring or merging with us, which may cause the market price of our common stock and the value of our securities to decline. In addition, rules applicable to TASE listed companies also limit the terms permitted with respect to a new class of shares and prohibit any such new class of shares from having superior voting rights to the rights of the class of shares listed on TASE.

 

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If we fail to comply with the continued listing requirements of Thethe Nasdaq Capital Market, our common stock may be delisted and the price of our common stock and our ability to access the capital markets could be negatively impacted.

 

On September 26, 2017, the Company wasJanuary 22, 2019, we were notified by Thethe Nasdaq Stock Market, LLC, (“Nasdaq”)or Nasdaq, that it waswe were not in compliance with the minimum bid price requirements set forth in Nasdaq Listing Rule 5550(a)(2) for continued listing on Thethe Nasdaq Capital Market. Nasdaq Listing Rule 5550(a)(2) requires listed securities to maintain a minimum bid price of $1.00 per share, and Nasdaq Listing Rule 5810(c)(3)(A) provides that a failure to meet the minimum bid price requirement exists if the deficiency continues for a period of 30 consecutive business days. The notification provided that we had 180 calendar days, or until July 22, 2019, to regain compliance with Nasdaq Listing Rule 5550(a)(2). To regain compliance, the Companybid price of our common stock must have a closing bid price of at least $1.00 per share for a minimum of 10 consecutive business days. If we do not regain compliance by July 22, 2019, an additional 180 days may be granted to regain compliance, so long as we meet the Nasdaq Capital Market continued listing requirements (except for the bid price requirement) and notify  Nasdaq in writing of our intention to cure the deficiency during the second compliance period. If we do not qualify for the second compliance period or fail to regain compliance during the second 180-day period, then Nasdaq will notify us of its determination to delist our common stock, at which point we will have an opportunity to appeal the delisting determination to a Hearings Panel.

In addition, on September 6, 2018, we were notified by Nasdaq that we were not in compliance with the minimum bid price requirements set forth in Nasdaq Listing Rule 5550(a)(2) for continued listing on the Nasdaq Capital Market. On October 10, 2018, the Nasdaq Staff concluded that we had regained compliance with its Rule 5550(a)(2) based on the closing bid price of our common stock having been at $1.00 per share or greater from the 10 consecutive business days from September 20, 2018 to October 9, 2018.

Previously, on September 26, 2017, we were notified by Nasdaq, that we were not in compliance with the minimum bid price requirements set forth in Nasdaq Listing Rule 5550(a)(2) The notification provided that we had 180 calendar days, or until March 26, 2018, to regain compliance with Nasdaq Listing Rule 5550(a)(2).

In addition, on June 5, 2017, the Companywe received written notice from the Nasdaq Listing Qualifications Department notifying the Companyus that for the preceding 30 consecutive business days, the Company’sour common stock did not maintain a minimum Market Value of Listed Securities of $35 million per share as required by Nasdaq Listing Rule 5550(b)(2). The notification provided that the Companywe had 180 calendar days, or until December 4, 2017, to regain compliance with Nasdaq Listing Rule 5550(b)(2). On December 5, 2017, the Companywe received a second written notice from the Listing Qualifications Department of Nasdaq notifying the Company that itsour failure to regain compliance with Nasdaq Listing Rule 5550(b)(2) by December 4, 2017 would result in the Company’s securities being delisted from Thethe Nasdaq Capital Market effective as of the open of business on December 14, 2017 unless the Company requested an appeal of such determination. The CompanyWe thereafter requested an appeal before the Hearings Panel, thereby staying the delisting of the Company’s securities pending the Hearings Panel’s decision.

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On January 22, 2018, the Nasdaq Staff concluded that the Companywe had regained compliance with its Rule 5550(a)(2) based on the closing bid price of the Company’s common stock having been at $1.00 per share or greater for 10 consecutive business days from January 5, 2018 to January 19, 2018.

In addition, on January 26, 2018, the Nasdaq Hearings Advisor informed the Companyus that the Nasdaq Staff had informed them that the Company’sour Market Value of Listed Securities deficiency (as set forth in its Rule 5550(b)(2)) had been cured, and that the Company iswe were in compliance with all applicable listing standards. As a result, the scheduled hearing before the Hearings Panel was cancelled.

 

No assurance can be given that we will continue to meet applicable Nasdaq continued listing standards. Failure to meet applicable Nasdaq continued listing standards could result in a delisting of our common stock. A delisting of our common stock from Nasdaq could materially reduce the liquidity of our common stock and result in a corresponding material reduction in the price of our common stock. In addition, delisting could harm our ability to raise capital through alternative financing sources on terms acceptable to us, or at all, and may result in the potential loss of confidence by investors, employees and fewer business development opportunities.

 

The exercise of outstanding warrants and stock options will have a dilutive effect on the percentage ownership of our capital stock by existing stockholders.

 

As of March 19, 2018,1, 2019, we had outstanding warrants to acquire 2,826,9612,163,897 shares of our common stock and stock options to purchase 3,341,9962,441,007 shares of our common stock, which warrants and options are exercisable for prices ranging between $0.04 and $5.28.$5.00. The expiration of the term of such options and warrants range from March 2018July 2019 to July 2022.December 2023 If a significant number of such warrants and stock options are exercised by the holders, the percentage of our common stock owned by our existing stockholders will be diluted.

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OurWere our common stock isto become subject to the penny stock rules whichthen this could result in U.S. broker-dealers becoming discouraged from effecting transactions in shares of our common stock.

 

Rule 15g-9 under the Exchange Act establishes the definition of a “penny stock,” for the purposes relevant to us, as any equity security that has a market price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to certain exceptions. If we do not retain a listing on the Nasdaq Capital Market or do not meet certain net tangible asset or average revenue requirements and if the price of our common stock is less than $5.00, our common stock will be deemed a penny stock. For any transaction involving a penny stock, unless exempt, the rules require: (a) that a broker or dealer approve a person’s account for transactions in penny stocks; and (b) the broker or dealer receive from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.

 

In order to approve a person’s account for transactions in penny stocks, the broker or dealer must: (a) obtain financial information and investment experience objectives of the person and (b) make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks. The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the SEC relating to the penny stock market, which: (a) sets forth the basis on which the broker or dealer made the suitability determination; and (b) confirms that the broker or dealer received a signed, written agreement from the investor prior to the transaction. Generally, brokers may be less willing to execute transactions in securities subject to the “penny stock” rules. This may make it more difficult for investors to dispose of our common stock and cause a decline in the market value of our common stock.

 

Disclosure also has to be made about the risks of investing in penny stocks in both public offerings and in secondary trading and about the commissions payable to both the broker or dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions. Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.

 

22

Sales of our currently issued and outstanding stock may become freely tradable pursuant to ruleRule 144 and may dilute the market for your shares and have a depressive effect on the price of the shares of our common stock.

 

A substantial majorityportion of our outstanding shares of common stock are “restricted securities” within the meaning of Rule 144 under the Securities Act of 1933, as amended, (the “Securities Act”).or the Securities Act. As restricted shares, these shares may be resold only pursuant to an effective registration statement or under the requirements of Rule 144 or other applicable exemptions from registration under the Securities Act and as required under applicable state securities laws. Rule 144 provides in essence that an Affiliateaffiliate (as such term is defined in Rule 144(a)(1)) of an issuer who has held restricted securities for a period of at least six months (one year after filing Form 10 information with the SEC for shell companies and former shell companies) may, under certain conditions, sell every three months, in brokerage transactions, a number of shares that does not exceed the greater of 1% of a company’s outstanding shares of common stock or the average weekly trading volume during the four calendar weeks prior to the sale (the four calendar week rule does not apply to companies quoted on the OTC Markets). Rule 144 also permits, under certain circumstances, the sale of securities, without any limitation, by a person who is not an Affiliate of the Company and who has satisfied a one-year holding period. A sale under Rule 144 or under any other exemption from the Securities Act, if available, or pursuant to subsequent registrations of our shares of common stock, may have a depressive effect upon the price of our shares of common stock in any active market that may develop.

We are a former “shell company” and as such are subject to certain limitations not applicable to other public companies generally.

 

You may experience dilutionPrior to our suspension of your ownership interest becausereporting in 2012, we were a public reporting “shell company,” as defined in Rule 12b-2 under the Exchange Act. Although we are no longer a “shell company,” we are subject to certain restrictions under the Securities Act for the resale of securities issued by issuers that have been at any time previously a shell company. Specifically, the Rule 144 safe harbor available for the resale of our restricted securities is only available to our stockholders if we have filed all reports and other materials required to be filed by Section 13 or 15(d) of the future issuanceSecurities and Exchange Act of additional shares1934, as amended, or the Exchange Act, as applicable, during the preceding twelve months, other than current reports on Form 8-K, at the time of the proposed sale, regardless of whether the restricted securities were initially issued at the time we were a shell company or subsequent to termination of such status. Accordingly, holders of our common stock.

In the future, we may issue our authorized but previously unissued equity securities, resulting in the dilution of the ownership interests of our present stockholders. We are currently authorized to issue an aggregate of 100,000,000 shares of common stock.

We may also issue additional shares of our common stock or other securities that are convertible into or exercisable for common stock in connection with hiring or retaining employees or consultants, future acquisitions, future sales of our securities for capital raising purposes, or for other business purposes. The future issuance of any such additional shares of our common stock or other securities may create downward pressure on the trading price of our common stock. There can be no assurance that we will not be required to issue additional shares, warrants or other convertible securities in the future in conjunction with hiring or retaining employees or consultants, future acquisitions, future sales of our securities for capital raising purposes or for other business purposes, including at a price (or exercise prices) below the price at which shares of our common stock are trading.

CAUTIONARY NOTE ON FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K contains certain forward-looking statements“restricted securities” within the meaning of Section 27A ofRule 144 will be subject to the Securities Act and Section 21E of the Exchange Act. Any statementsconditions set forth in Annual Report on Form 10-K aboutRule 144 with respect to our expectations, beliefs, plans, objectives, assumptions or future events or performancecompany. Other reporting companies that are not historical factsformer shell companies and are forward-looking statements. These statements are often, but not always, made through the use of words or phrases such as “believe,” “will,” “expect,” “anticipate,” “estimate,” “intend,” “plan” and “would.” For example, statements concerning financial condition, possible or assumed future results of operations, growth opportunities, industry ranking, plans and objectives of management, marketshave been reporting for our common stock and future management and organizational structure are all forward-looking statements. Forward-looking statementsmore than twelve months are not guarantees of performance. They involve known and unknown risks, uncertainties and assumptions that may cause actual results, levels of activity, performancesubject to this same reporting threshold for non-affiliate reliance on Rule 144. Accordingly, any restricted securities we have sold or achievements to differ materially from any results, levels of activity, performance or achievements expressed or implied by any forward-looking statement.

Any forward-looking statements are qualified in their entirety by reference to the risk factors discussed throughout this Annual Report on Form 10-K.Some of the risks, uncertainties and assumptions that could cause actual results to differ materially from estimates or projections containedsell in the forward-looking statements include butfuture or issue to consultants or employees, in consideration for services rendered or for any other purpose, may not be resold unless such securities are not limited to:

our business strategies;

23

our competitive position;

our industry environment;

our anticipated financial and operating results, including anticipated sources of revenues;

when we expect to begin to receive revenues with respect to services we provide or anticipate providing;

anticipated future sources of revenues;

management’s expectation with respect to future acquisitions;

statements regarding our goals, intensions, plans and expectations, including the introduction of new products and markets; and

our cash needs and financing plans.

The foregoing list sets forth some, but not all, of the factors that could affect our ability to achieve results described in any forward-looking statements. You should read this Annual Report on Form 10-K and the documents that we reference herein and have filed as exhibits to the Annual Report on Form 10-K, completely andregistered with the understanding that our actual future resultsSEC or the requirements of Rule 144 have been satisfied. As a result, it may be materially different from what we expect.  You should assume that the information appearing in this Annual Report on Form 10-K is accurate as of the date hereof.  Because the risk factors referred to on page 10 of Annual Report on Form 10-K, could cause actual results or outcomes to differ materially from those expressed in any forward-looking statements made by us or on our behalf, you should not place undue reliance on any forward-looking statements. Further, any forward-looking statement speaks only as of the date on which it is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events. New factors emerge from time to time, and it is not possibleharder for us to predictfund our operations and pay our employees and consultants with our securities instead of cash. Furthermore, it may be harder for us to raise funding through the sale of debt or equity securities unless we agree to register such securities with the SEC, which factors will arise.  In addition, we cannot assesscould cause us to expend additional resources in the impactfuture. Our prior status as a “shell company” could prevent us in the future from raising additional funds, engaging employees and consultants, and using our securities to pay for any acquisitions, which could cause the value of each factor on our businesssecurities, if any, to decline in value or the extent to which any factor, or combinationbecome worthless.

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ITEM 1B. UNRESOLVED STAFF COMMENTS

 

None.

 

ITEM 2. PROPERTIES

 

The Company

We currently leases 2,454lease 3,380 square feet of office space at 3 Arava Street, Airport City, Israel at a cost of 27,000 NIS monthly.$9,000 per month. The lease was initially for a term of two years and commenced in September of 2015.2015 and was subsequently renewed for an additional year. The lease was subsequently renewed again for an additional year and will expire in September 2018.2019.

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ITEM 3. LEGAL PROCEEDINGS

 

On May 3, 2017, Lightcom (Israel) Ltd., an Israeli company, alleging that it is a shareholder of the Company, filed a motion with the Tel Aviv District Court (Financial Division) to approve an action against the Companyus and the Company’sour officers and directors, as a shareholders’ class action. The complaint alleges,alleged, inter alia, that the Company’sour report dated April 19, 2017 regarding itsour engagement with the Israeli Post was false and misleading, and that as a result thereof financial damages have been incurred by two purported classes of shareholders: (i) any shareholder who sold Company’s shares as of April 20, 2017 and until April 27, 2017, with respect to damage directly caused by such sale, and (ii) any shareholder which held shares on April 20, 2017 and subsequent to April 27, 2017 with respect to damage caused by permanent adverse effect to the shares’ value. The alleged financial damage caused to members of both classes iswas estimated to beat NIS 18.8 million. The Company reviewedAt a hearing held on November 19, 2018, the motion initiallycourt ordered dismissal of the class action with its legal counsel and retainedprejudice. No order for costs was made. 

On August 7, 2018, we commenced an expert to review and analyzeaction against North Empire LLC, or North Empire, in the allegations and data upon whichSupreme Court of the motion is based. After considering the conclusionsState of New York, County of New York for breach of a report issuedSecurities Purchase Agreement, or the North Empire Agreement, in which we are seeking damages in an amount to be determined at trial, but in no event less than $616,000. This was preceded by a third party expert andfiling of a Summons with Notice by North Empire against us, also in the same Court, in which they allege damages in an opinionamount of U.S. legal counsel, management is$11.4 million arising from an alleged breach of the opinion that the chances that the class motion will be denied exceed the risk that it will be approved, In the event that the class motion will be approved, the complaint will become a class action which will be heard by the court on its merits. Should this occur, the Company will respond to the class motionNorth Empire Agreement. On September 27, 2018, North Empire filed an answer and asserted counterclaims in the time frame orderedaction commenced by us against them alleging that we failed to timely deliver stock certificates to North Empire causing damage to North Empire in the court.amount of $10,958,589. North Empire also filed a third-party complaint against Eli Walles and Ronen Luzon asserting similar claims against them in their individual capacities. On October 17, 2018, we filed a reply to North Empire’s counterclaims. On November 15, 2017 the Company2018, Eli Walles and Ronen Luzon filed its response to the class motion and a motion to dismiss the class motion.

On November 15, 2017, the court ordered the respondent (the original plaintiff) to respond to the motion to dismiss within 30 days, which response was filed by the respondent on November 29, 2017. On December 28, 2017, the court ordered that a hearingNorth Empire’s third-party complaint. We believe, based on the foregoing matter will be held after the ruling on the Company’s appeal before the Nasdaq Hearings Panel regarding the delistingopinion of the Company’s securities from The Nasdaq Capital Market. On January 25, 2018, Nasdaq concluded that the Company is in compliance with all applicable listing standards and as a result, the scheduled hearing before the Hearings Panel was cancelled and the Company’s common stock continues to trade on The Nasdaq Capital Market under the symbol “MYSZ”. On January 28, 2018, the Company informed the court accordingly.

A hearing on the Company’s motion to dismiss is currently scheduled to be held on April 26, 2018. As of the date of this Annual Report on Form 10-K, the motion to dismiss is still pending.

On September 9, 2015, fourteen shareholders filed a complaint against the Company and its Chief Executive Officer, Ronen Luzon, alleging that in accordance with agreements signed between plaintiffs and the Company, the plaintiffs are entitled to register their shares for sale with the stock market, while the Company allegedly breached its obligation to register the plaintiffs’ shares. On November 5, 2015, the Company filed its defense and a counter claim against the plaintiffs and against two additional defendants (who are not plaintiffs) Mr. Asher Shmuelevitch and Mr. Eitan Nahum. In its counter claim, the Company alleged that the agreements by force of which the counter defendants hold their shares are defunct, based on fraud, as the counter defendants never paid and never intended to pay the agreed upon consideration for their shares. The Company further alleged that Mr. Shmuelevitch used his position as a director and controlling stockholder of the Company to knowingly cause the Company to enter such defunct agreements. On September 5, 2017, the court rendered a judgment pursuant to which the complaint against the Company was accepted, the complaint against Ronen Luzon was rejected and the Company’s counter-claim was rejected. The judgment included: (1) a declaratory remedy under which the Company breached its contractual undertakings toward the plaintiffs to list their shares both on TASE and on The Nasdaq Capital Market; (2) an order that the Company take any and all actions required for the listing of the plaintiffs’ shares, including instructing the Company’s transfer agent to remove the legend or any other restriction from the plaintiffs stock certificate and issue the plaintiff new stock certificates free and clear from any restriction; (3) an order that the registration company of Bank Hapoalim electronically list all of the plaintiffs’ shares detailed in the complaint on the electronic trading system; and (4) an order that the Company pay the plaintiffs’ costs in the amount of NIS 70,000. On October 3, 2017, the Company appealed the judgment with the Supreme Court of Israel, and simultaneously, filed with the Supreme Court a Motion for Stay of Execution of the judgement, pending the outcome of the appeal. On November 8, 2017, the Supreme Court upheld the Motion to Stay and ordered that the execution of the judgment be stayed pending the outcome of the appeal, provided that the Company deposit in the Supreme Court’s treasury an autonomous Israeli CPI linked bank guarantee in an amount of NIS 1,700,000, to cover the respondents’ potential damages should the appeal be ultimately denied. The Company did not deposit the bank guarantee in the amount of NIS 1,700,000 and will instead register the shares held by the plaintiffs on TASE and on The Nasdaq Capital Market. The registration of the shares is ongoing and has not been completed yet. In the event that the Company is successful in its appeal, the Company may seek relief from the shareholders which have sold their shares either in private or public sales in the amount of the proceeds from such sales. Although the Company has appealed such matter, there can be no assurance that the appeal will result in a judgment favorable to the Company. If the judgment rendered on appeal is not favorable to the Company, the Company may be ordered to pay the respondentsour legal costs in connection with the appeal. On November 16, 2017, the Company deposited NIS 45,000 with the Supreme Court to cover respondents’ potential legal costs if the appeal is ultimately denied. A hearing on the Company’s appeal is scheduled to be held on December 10, 2018.

25

The Company received legal advice from its counsel, that the burden of proof that the judgment is wrong and should be reversed lies with the appellant. Consequently, the Company believes that it is more likely than not that the appealcounterclaims will be denied rather than being accepted. In the event that the appeal is denied, no direct financial liability will be imposed on the Company (other than legal costs which the court may order the non-prevailing partydismissed. We intend to pay).vigorously defend any claims made by North Empire.

 

It should be noted that the plaintiffs may file a complaint against the Company seeking reimbursement of economic loss or damages dueIn addition to the fact that their shares remained restricted,above, from time to time, we may become in breach of the Company’s contractual undertakings. A formal demand has not yet been filed, butinvolved in their response to the Company’s motion to stay the judgment, the plaintiffs argued, that they suffered economic loss in the sum of NIS 12,100,000. As of the date of this filing no formal request or complaint were filed; however, we are unable to assess the financial risk inherent in such a claim since, among other things, the estimate of alleged damage is dependent upon the actual revenues to be received by the plaintiffs from the future sale of the shares, the method of calculating the damage and data relating to the Company’s share price and trading volume of stock. In the event that the Company is successful in its appeal, there will be no grounds to such reimbursement.

On December 15, 2015, a legal complaint was filed naming the following as defendants: the Company, all the members of the Board of Directors, Mrs. Shoshana Zigdon, a shareholder and related party in the Company,lawsuits as well as two additional defendants who are not shareholders, officers or directors of the Company. The plaintiff alleges that the Company violated its obligationsubject to register his shares (the “Original Shares”) for trade with the TASE causing a total of NIS 2,622,500 ($756,418 as of December 31, 2017) damage. The plaintiff seeks relief against the defendants through financial compensation at the rate of the aforementioned alleged damage; additional compensation of NIS 400,000 ($115,374 as of December 31, 2017) due to mental anguish; if and to the extent that until the time the plaintiff can sell its shares on the TASE (the “Exercise Date”), if the price of a Company common stock rises above NIS 20.98 (the “Base Rate”), an additional amount at the rate of the difference between the Base Rate and the highest rate of a share of Company common stock between the time the claim was submitted and the Exercise Date; and court costs and attorney’s fees.

All pre-trial preliminary proceedings as well as submission of all evidentiary affidavits and expert opinions by both parties have been completed.

On June 20, 2017, the Company and plaintiff entered into a settlement agreement (the “Settlement Agreement”) following a mediation process. Pursuant to the Settlement Agreement, the Company agreed to pay the plaintiff NIS 325,000 ($93,741 as of December 31, 2017) (the “Payment”) within 30 days of the date of the Settlement Agreement. Additionally, the Company was obligated to register the Original Shares within a specified time frame. Moreover, pursuant to the Settlement Agreement, the Company agreed to issue, within 60 days, 80,358 additional shares of common stock to the plaintiff (the “New Shares”), which New Shares shall be registered, to be deposited in escrow and sold for the benefit of plaintiff. To the extent the Company does not issue the unrestricted New Shares within 60 days of the date of the Settlement Agreement, the plaintiff has a right, at his sole discretion, to resume thevarious legal proceedings, pursuantclaims, threats of litigation, and investigations in the ordinary course of business. While certain matters to which we are a party may specify the complaint, provided he depositsdamages claimed, such claims may not represent reasonably possible losses. Given the Payment in an escrow account, pendinginherent uncertainties of litigation, the court’s final adjudicationultimate outcome of the complaint. Furthermore, the Settlement Agreement provides that to the extent the aggregate proceeds from the sale of the Original Shares and the New Shares is less than NIS 1,600,000, the Company will either pay the difference in cash or shall issue to the plaintiff additional shares of common stock in lieu thereof,these matters cannot be predicted at the Company’s sole discretion.  If the Company does not comply with the terms of the Settlement Agreement, the plaintiff may resume the legal proceedings which could result in substantial costs, diversion of management’s attention and diversion of the Company’s resources.

During the year ended December 31, 2017, the Company registered the Original Shares, issued the New Shares and paid the plaintiff the Payment. As of December 31, 2017, the Company recorded a derivative liability inthis time, nor can the amount of $194 with respectpossible loss or range of loss, if any, be reasonably estimated.

An unfavorable outcome on any litigation matters could require us to the amount payable pursuant to the termspay substantial damages or could prevent us from selling certain of our products. As a result, a settlement of, or an unfavorable outcome on, any of the Settlement Agreement,matters referenced above or other litigation matters could have a material adverse effect on our business, results of operations and $60 in equity with respect to the issuance of the New Shares.financial condition.

On January 25, 2018, the court rendered the Settlement Agreement a status of a judgment. On January 30, 2018, the plaintiff informed the Company that all the shares (the Original Shares and the New Shares), were sold for an aggregate of NIS 1,061,533. Accordingly, the plaintiff was entitled to receive an additional NIS 213,467 from the Company payable either in cash or in kind, by the issuance of additional shares of the Company’s common stock (the “Additional Amount”).

Pursuant to the Settlement Agreement, the payment of the Additional Amount was due and payable no later than March 16, 2018. On March 13, 2018, the Company paid the plaintiff the Additional Amount.

 

ITEM 4. MINE SAFETY DISCLOSURES

 

Not applicable.

 

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26

 

PART II

 

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

 

Market Information

Our stock currently is listed on the Tel Aviv Stock Exchange and Thethe Nasdaq Capital Market.Market under the symbol “MYSZ”. Our stock has been traded on Thethe Nasdaq Capital Market since July 25, 2016. The following table shows the reported high and low closing prices per share of our common stock as reported on The Nasdaq Capital Market from July 25, 2016 through December 31, 2017.

 

  High  Low 
Fiscal Year 2017        
First Quarter $16.70  $1.95 
Second Quarter $2.71  $0.99 
Third Quarter $1.778  $0.68 
Fourth Quarter $1.28  $0.57 
         
Fiscal Year 2016        
Third Quarter $7.20  $4.94 
Fourth Quarter $5.45  $5.25 

Holders

 

As of March 19, 2018,1, 2019, we had 13360 shareholders of record. The actual number of stockholders is greater than this number of record holders and includes stockholders who are beneficial owners but whose shares are held in street name by brokers and other nominees.

 

Dividend Policy

 

We have never declared or paid cash dividends on our common stock. We intend to retain our future earnings, if any, in order to reinvest in the development and growth of our business and, therefore, do not intend to pay dividends on our common stock for the foreseeable future. Any future determination to pay dividends will be at the discretion of our Boardboard of directors and will depend on our financial condition, results of operations, capital requirements, and such other factors as our Boardboard of directors deems relevant.

 

Securities Authorized for Issuance under Equity Compensation Plans

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Information about our equity compensation plans is incorporated herein by reference to “Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters”, of this Annual Report on Form 10-K.

 

Recent Sales of Unregistered Securities 

On January 1, 2018, we entered into an agreement with a consultant pursuant to which we issued 99,000 shares of our common stock.

 

None.On January 10, 2018, we issued 15,000 shares of our common stock to a consultant pursuant to an agreement with a consultant dated March 2, 2017. Under the agreement, we previously issued 30,000 shares of common stock.

 

On February 20, 2018, we entered into an agreement with a consultant pursuant to which we issued 65,000 shares of our common stock.

Securities Authorized for Issuance

On May 10, 2018, we issued 90,768 shares of our common stock to a consultant pursuant to an agreement dated December 5, 2016. Under Equity Compensation Plansthe agreement we previously issued 16,600 shares of common stock and an option to purchase 40,000 shares of common stock, which expired unexercised on March 31, 2018.

On June 20, 2018, we entered into an agreement with a consultant pursuant to which agreed to issue a three-year warrant to purchase 20,000 shares of common stock at an exercise of $0.9984 per share, the vesting of which is subject to the achievement of certain performance based milestones.

 

The following table summarizes information about our equity compensation plans assecurities above were offered and sold pursuant to an exemption from the registration requirements under Section 4(a)(2) of December 31, 2017.the Securities Act since, among other things, the transactions did not involve a public offering.

 

  Number of 
securities 
to be issued 
upon exercise of 
outstanding options, 
warrants and rights
(a)
  Weighted- 
average exercise 
price of 
outstanding 
options, 
warrants and 
rights 
(b)
  Number of 
securities 
remaining available for 
future issuance under 
equity compensation plans 
(excluding securities 
reflected in column 
(a) (c)
 
Equity compensation plans approved by security holders  3,505,500  $2.29   1,634,500 
Equity compensation plans not approved by security holders  990,000   1.50   - 
Total  4,495,500  $2.11   1,634,500 

On April 27, 2017, we entered into an agreement with a consultant pursuant to which we agreed to issue 300,000 shares of common stock. During 2017, 112,500 were issued with a restrictive legend and subsequently registered for resale on a Form S-3. During 2018, an aggregate of 156,250 shares were issued under our 2017 Consultant Equity Incentive Plan as registered shares under Form S-8. Upon subsequent review, we have determined that the consultant was not eligible to receive shares under Form S-8. The remaining 31,250 will be issued in reliance upon an exemption from theregistration requirements under Section 4(a)(2) since, among other things, the transaction does not involve a public offering.

 

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On August 28, 2017, we entered into an agreement with a consultant pursuant to which we agreed to issue options to purchase up to 1,230,000 shares of common stock. On January 23, 2018, we entered into an amendment to the agreement pursuant to which certain terms of the options including the number of shares underlying the option was reduced to 800,000 shares of common stock. The option was subsequently issued under our 2017 Consultant Equity Incentive Plan, which was covered by a registration statement on Form S-8. Upon subsequent review, we have determined that the consultant was not eligible to receive shares under Form S-8. The option expired unexercised on July 23, 2018.

On February 13, 2017, we entered into an agreement with a consultant pursuant to which we agreed to issue options to purchase up to 2,000,000 shares of common stock. On May 16, 2017, the agreement was subsequently amended. The shares issuable upon exercise of the options were registered for resale on Form S-3. On January 10, 2018, we issued 781,838 shares of common stock upon partial exercise of the options. We have since determined that the consultant is ineligible to receive options under our 2017 Consultant Equity Plan and in March 2019 replaced the unexercised and outstanding options with warrants. The options, warrants and the shares underlying the options and warrants were offered and sold pursuant to an exemption from the registration requirements under Section 4(a)(2) of the Securities Act since, among other things, the transactions did not involve a public offering.

 

ITEM 6. SELECTED FINANCIAL DATA

 

The following table sets forth our selected consolidated financial data for the periods andAs a “smaller reporting company” as defined by Item 10 of the dates indicated. You should read the following selected consolidated financial data in conjunction with our audited consolidated financial statements and the related notes thereto included elsewhere inRegulation S-K, we are not required to provide this Annual Report on Form 10-K and “—Management’s Discussion and Analysis of Financial Condition and Results of Operations.”information.

 

  Year ended
December 31,
 
  2017  2016 
  USD in
thousands
  USD in
thousands
 
Operating expenses:      
Research and development  845   727 
Marketing, general and administrative  4,765   1,859 
         
Total operating expenses  5,610   2,586 
         
Operating loss  (5,610)  (2,586)
         
Financial income (expense), net  206   (1,748)
Other income  -   - 
         
Net loss  (5,404)  (4,334)
         
Other comprehensive loss:        
Gain (loss) on available for sale securities  93   (24)
Foreign currency translation differences  (32)  2 
         
Total comprehensive loss  (5,343)  (4,356)
         
Net basic and diluted income (loss) per share        
Basic and diluted loss per share  0.30   0.27 
         
Weighted average number of common stock used in computing basic and diluted net loss per share  17,874,827   16,345,499 

  December 31, 
  2017  2016 
  USD in thousands 
Statement of financial position        
Cash and cash equivalents  1,802   34 
Other accounts receivable and prepaid expenses  381   1,401 
Restricted cash  70   62 
Property and equipment, net  67   74 
Investment in marketable securities  98   579 
Total assets  2,418   2,150 
Short-term loan  558   - 
Trade payables  245   229 
Accounts payables  336   316 
Warrants, derivative and stock based compensation liabilities  2,431   80 
Total liabilities  3,570   625 
Total shareholders’ equity (deficit)  (1,152)  1,525 
Total liabilities and shareholders’ equity  2,418   2,150 

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30

 

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITIONS AND RESULT OF OPERATIONS 

 

You should read the following discussion along with our financial statements and the related notes included elsewhere in this Annual Report on Form 10-K. The following discussion contains forward-looking statements that are subject to risks, uncertainties and assumptions, including those discussed under “Risk Factors.” Our actual results, performance and achievements may differ materially from those expressed in, or implied by, these forward-looking statements.

 

Overview

We are a creator of mobile device measurement solutions that has developed innovative solutions designed to address shortcomings in multiple verticals, including the e-commerce fashion/apparel, shipping/parcel and do it yourself, or DIY, industries. Utilizing our sophisticated algorithms within our proprietary technology, we can calculate and record measurements in a variety of novel ways, and most importantly, increase revenue for businesses across the globe.

Our solutions can be utilized to accurately take measurements of a variety of items via a mobile device. By downloading the application to a smartphone, the user is then able to run the mobile device over the surface of an item the user wishes to measure. The information is then automatically sent to a cloud-based server where the dimensions are calculated through our proprietary algorithms, and the accurate measurements (+ or - 2 centimeters) are then sent back to the user’s mobile device. We believe that the commercial applications for this technology are significant in many areas.

Currently, we are focusing on the following market segments:

E-commerce fashion/apparel industry – our main target-market;

Shipping/parcel; and

DIY uses.

While we are currently devoting much of our focus on the applications for the e-commerce apparel industry, management believes that all of the above-mentioned applications will be useful to users, retailers and vendors alike.

Results of Operations

The table below provides our results of operations for the periods indicated.

  Year ended December 31 
  2018  2017 
  (dollars in thousands) 
Research and development expenses $(1,105) $(845)
Marketing, general and administrative expenses  (4,070)  (4,765)
Operating loss  (5,175)  (5,610)
Financial income (expenses), net  (794)  206 
Net loss $(5,969) $(5,404)

Year Ended December 31, 20172018 Compared to Year Ended December 31, 20162017

 

Research and Development Expenses

 

Our research and development expenses for the year ended December 31, 20172018 amounted to $845,000$1,105,000, an increase of $260,000, or approximately 30.7%, compared to $727,000$845,000 for the year ended December 31, 2016.2017. The increase primarily resultsresulted from the continuing investment in research activityincreased subcontractor expenses and the development of the Company’s various products and by increasing the subcontractors services or byexpenses associated with hiring new employees. The Company expectsWe expect that research and development expenses will continue to increase in 20182019 and that the Companywe will recruit additional employees.

31

 

Marketing, General and Administrative Expenses

 

Our marketing, general and administrative expenses for the year ended December 31, 20172018 amounted to $4,765,000$4,070,000, a decrease of $695,000, or 14.5%, compared to $1,859,000$4,765,000 for the year ended December 31, 2016.2017. The increasedecrease compared to the corresponding period was derived mainly from share based payments, increasesdue to a reduction in share-based payment expenses, public relations and investor relations expenses and from increased expenses associated with the hiring of new employees.professional services which were offset by an increase in marketing expenses. During 2017, the Company2018, we had an expense of $1,558,000$952,000 in respect of share-based payments, compared to an incomeexpense of $23,000$1,557,000 in 2016.2017.

 

Operating Loss

As a result of the foregoing, for the year ended December 31, 2018, our operating loss was $5,175,000, a decrease of $435,000, or 7.7%, compared to our operating loss for the year ended December 31, 2017 of $5,610,000.

Financial Income (Expenses), net

 

Our financial income,expenses, net for the year ended December 31, 20172018 amounted to $206,000 compared$794,000 as opposed to financial expenses,income, net of $1,748,000$206,000 for the year ended December 31, 2016.2017. In 2016, the Company2018, we had financial expenses primarily due tofrom the fair value revaluation of the componentswarrants offset by income from exchange rate differences and income from fair value revaluation of options, derivatives andinvestment in marketable securities whereas in 2017 the Companywe had financial income primarily due to financial income related to the revaluation of warrants which were offset by financial expenses for revaluation of derivatives, loss for marketable securities (see below) and interest on short term loan.

During 2016, the Company recorded $776,000 in financing expenses derived from the expiration of put options on the shares of Diamante Minerals, Inc. (“DIMN”) owned by the Company. No such expenses were recorded in 2017. During 2017, the Company had expenses with respect of a decline in the value of DIMN share in the amount of $623,000, compared to $1,233,000 in expenses in 2016.

  

Net Loss

 

As a result of the foregoing, research and development, marketing general and administrative expenses, and lack of revenues, our net loss for the year ended December 31, 20172018 was $5,404,000$5,969,000 compared to net loss of $4,334,000$5,404,000 for the year ended December 31, 2016.2017. The increase in net loss was mainly due to the expenses with respect to the revaluation of warrants as opposed to an income in 2017 compared to 2016 primarily resulted from focusing on development of our productsthe corresponding period and our adaptation to various verticals and markets, investmentthe increase in marketing and creation of awareness ofexpenses. The increase in net loss is offset by a decrease in the Company’s activitiesshare-based payments and products through investment in public and investor relations services expenses, income with respect to the exchange rate differences and income from revaluation of investment in marketable securities as described above.opposed to expenses in the corresponding period. 

30

 

Liquidity and Capital Resources 

 

Since our inception, we have funded our operations primarily through public and private offerings of ourdebt and equity securities in the State of Israel and in the U.S.

 

As of December 31, 2017,2018, we had cash, and cash equivalents and restricted cash of $1,802,000 as$5,230,000 and short-term deposit and short-term restricted deposit of $1,390,000 compared to $34,000$1,872,000 cash, cash equivalents, restricted cash and no deposits as of December 31, 2016.2017. This increase primarily resulted from the short term loan that we received in October 2017 and the public offering that we completed in December 2017,February 2018 and from proceeds generated from the exercise of warrants, both of which are further described below.

During the year ended December 31, 2018, we received $2,260,000 of proceeds from the exercise of the warrants to purchase 2,654,922 shares of common stock issued in our December 2017 private placement described below. In addition, during 2018, warrants to purchase 444,444 shares of our common stock issued in our October 2017 private placement were exercised for total proceeds of $318,000.

On February 2, 2018, we completed a public offering pursuant to which we issued 3,000,000 shares of our common stock and five-year warrants to purchase an aggregate of 1,500,000 shares of common stock at $2.00 per share and related warrant. The warrants are initially exercisable at $2.65 per share and contain price protection provisions in the event that we issue certain additional equity securities at a price lower than the exercise price of the warrants. The net proceeds from the offering after deducting the placement agent fees and other offering expenses were approximately $5,464,000.

On December 22, 2017, we completed a public offering of 3,832,500 shares of our common stock at a price of $0.65 per share and five-year warrants to purchase an aggregate of 2,874,375 shares of common stock at a price of $0.65 per share and related warrant. The warrants are initially exercisable at an exercise price of $0.851 per share and contain price protection provisions in the event that we issue certain additional equity securities at a price lower than the exercise price of the warrants. The net proceeds from the offering after deducting the placement agent fees and other offering expenses were approximately $2,130,000. As a result of the public offering, the exercise price of the warrants issued in the October 2017 private placement described below was reduced to $0.715.

32

On October 26, 2017, we entered into a securities purchase agreements to sell original issue discount non-convertible loannotes, or the Notes, and warrants to purchase 888,888 shares of our common stock to certain accredited investors in a private placement transaction.placement. We received gross proceeds of approximately $1,200,000, before deducting placement agent and other offering expenses. The notesNotes were initially due on the earlier of (i) February 28, 2018 and (ii) the first offering of our equity securities or any equity-linked or related securities with aggregate gross proceeds of at least $1 million. The maturity date of the notesNotes was subsequently amended to the earlier of (i) the closing of our next offering or (y)(ii) March 31, 2018. AsOn December 27, 2017, we repaid $583,000 in principal amount of March 13,the Notes, and in February 2018, we repaid the Company has paid all amounts due and payable onremaining outstanding balance of the notesNotes. The five-year warrants issued in the private offering were initially exercisable at a price of $0.75 per share. The warrants contain provisions providing forcertain price protection provisions in the event that we issue additional equity securities at a price lower than the exercise price of the warrants. If the first subsequent placement occurs within six months of the date of issuance of the warrants, then the applicable price shall be reduced to 110% of the new issuance price of such subsequent placement.

On December 22, 2017, we completed a public offering of 3,832,500 shares of our common stock at a price of $0.65 per share and five-year warrants to purchase an aggregate of 2,874,375 shares of common stock at an exercise price of $0.851 per share. The gross proceeds from the public offering, before deducting placement agent fees and other offering expenseswere $2,490,000. The proceedsfrom the offering after deducting the placement agent fees and other offering expenses were approximately$2,130,000.As a result of the publicDecember 2017 offering, and the exercise price of the warrants issued in the October 2017 private placement was reduced to $0.715.

On December 27, 2017 we repaid $583 from the loan and subsequent to December 31, 2017, we repaid the remaining outstanding balance of the loan.

Subsequent to December 31, 2017, we received $2,260,000 of additional proceeds from the exercise of 2,654,922 the warrants issued in the October 2017 private placement.

On February 2, 2018, we completed a public offering of 3,000,000 shares of its common stock and five-year warrants to purchase an aggregate of 1,500,000 shares of Common Stock. The gross proceeds to us from the offering were $6,000,000 prior to deducting placement agent fees and other offering expenses. The net proceeds to us from the offering after deducting the placement agent fees and other offering expenses were approximately $5,400,000.$0.715 per share.

 

Net cash used in operating activities was $3,817,000$3,597,000 for the year ended December 31, 20172018 compared to $2,159,000$4,140,000 for the year ended December 31, 2016.2017. The increasedecrease in cash used in operating activitiesactivity is derived mainly from an increase in payments to service providersrevaluation of warrants, derivatives, stock-based compensation liabilities and our employees. In addition, we incurred expenses mainly due to the listing of our commonconvertible loan which was offset by a decrease in stock on The Nasdaq Capital Marker including publicbased compensation expense (equity and investor relations expenses and legal expenses associated with lawsuits in which we were involved.liability).

 

Net cash used in investing activities for the year ended December 31, 20172018 was $16,000$1,421,000 compared with net cash used in investing activities of $36,000$16,000 for the year ended December 31, 2016 which2017. The net cash used in investing activities for the year ended December 31, 2018 was mainly forfrom investment in short term deposits and restricted deposits compared to purchase of property and equipment.equipment during the year ended December 31, 2017.

 

We had positive cash flow from financing activities of $5,609,000$9,040,000 for the year ended December 31, 20172018 compared to $1,314,000$5,932,000 for the year ended December 31, 2016.2017. The cash flow from financing activities for the year ended December 31, 20172018 was due to receipt a short term loan, a public offering of our securities, proceeds from the exercise of securitiesthe warrants as described above and repayment of short-term loan compared to repayment of a short-term loan and proceeds from the public offering of our securities during the year ended December 31, 2017.

We do not have any material commitments for capital expenditures during the next twelve months. Based on our projected cash flows and the cash balances as of the date of this Annual Report on Form 10-K, we believe we have sufficient cash to fund our obligations for a period which is longer than 12 months from the date of this Annual Report on Form 10-K. However, in order to meet our business objectives in the future, we will need to raise additional capital, which may not be available on reasonable terms or at all. Additional capital would be used to accomplish the following:

finance our current operating expenses;

pursue growth opportunities;

hire and retain qualified management and key employees;

respond to competitive pressures;

comply with regulatory requirements; and

maintain compliance with applicable laws.

33

Current conditions in the capital markets are such that traditional sources of capital may not be available to us when needed or may be available only on unfavorable terms. Our ability to raise additional capital, if needed, will depend on conditions in the capital markets, economic conditions and a number of other factors, many of which are outside our control, and on our financial performance. Accordingly, we cannot assure you that we will be able to successfully raise additional capital at all or on terms that are acceptable to us. If we cannot raise additional capital when needed, it may have a material adverse effect on our business, results of operations and financial condition.

To the extent that we raise additional capital through the sale of equity or convertible loandebt securities, the issuance of such securities could result in substantial dilution for our current stockholders. The terms of any securities issued by us in future capital transactions may be more favorable to new investors, and may include preferences, superior voting rights and the issuance of warrants comparedor other derivative securities, which may have a further dilutive effect on the holders of any of our securities then-outstanding. We may issue additional shares of our common stock or securities convertible into or exchangeable or exercisable for our common stock in connection with hiring or retaining personnel, option or warrant exercises, future acquisitions or future placements of our securities for capital-raising or other business purposes. The issuance of additional securities, whether equity or debt, by us, or the possibility of such issuance, may cause the market price of our common stock to proceeds fromdecline and existing stockholders may not agree with our financing plans or the terms of such financings. In addition, we may incur substantial costs in pursuing future capital financing, including investment banking fees, legal fees, accounting fees, securities law compliance fees, printing and distribution expenses and other costs. We may also be required to recognize non-cash expenses in connection with certain securities we issue, such as convertible notes and issuancewarrants, which may adversely impact our financial condition. Furthermore, any additional debt or equity financing that we may need may not be available on terms favorable to us, or at all. If we are unable to obtain such additional financing on a timely basis, we may have to curtail our development activities and growth plans and/or be forced to sell assets, perhaps on unfavorable terms, or we may have to cease our operations, which would have a material adverse effect on our business, results of warrants in 2016.operations and financial condition. 

 

31

Recently Issued Accounting Pronouncements

 

Certain recently issued accounting pronouncements are discussed in Note 2, Significant Accounting Policies, to the consolidated financial statements included in “Item 8. Financial Statements and Supplementary Data” of this Annual Report on Form 10-K.

Off-Balance Sheet Arrangements

We have not entered into any transactions with unconsolidated entities in which we have financial guarantees, subordinated retained interests, derivative instruments or other contingent arrangements that expose us to material continuing risks, contingent liabilities or any other obligations under a variable interest in an unconsolidated entity that provides us with financing, liquidity, market risk or credit risk support.

Application of Critical Accounting Policies and Estimates

 

Our management’s discussion and analysis of our financial condition and results of operations is based on our financial statements, which we have prepared in accordance with U.S. generally accepted accounting principles issued by the Financial Accounting Standards Board, (“FASB”).or FASB. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements, as well as the reported expenses during the reporting periods. Actual results may differ from these estimates under different assumptions or conditions.

 

While our significant accounting policies are more fully described in the notes to our financial statements appearing elsewhere in this Annual Report on Form 10-K, we believe that the accounting policies discussed below are critical to our financial results and to the understanding of our past and future performance, as these policies relate to the more significant areas involving management’s estimates and assumptions. We consider an accounting estimate to be critical if: (1) it requires us to make assumptions because information was not available at the time or it included matters that were highly uncertain at the time we were making our estimate; and (2) changes in the estimate could have a material impact on our financial condition or results of operations.

We recognized a liability on behalf of warrants that are exercisable into shares of common stock. These warrants were issued to investors in public offerings and in private placements and were measured at fair value based on ASC 820. Changes in fair value were recorded in the statements of comprehensive loss. We estimate the share option value using the Monte Carlo option pricing model.

The expected volatility of the share price reflects the assumption that the historical volatility of the share price is reasonably indicative of expected future trends.

The risk-free interest rate for grants with exercise price denominated in NIS is based on the yield from Israel treasury zero-coupon bonds with an equivalent term. The risk-free interest rate for grants with exercise price denominated in USD is based on the yield from US treasury zero-coupon bonds with an equivalent term.

We have historically not paid dividends and have no foreseeable plans to pay dividends.

34

 

Research and development expenses

 

Research expenses are recognized as expenses when incurred. Costs incurred on development projects are recognized as intangible assets as of the date as ofat which it can be established that it is probable that future economic benefits attributable to the asset will flow to us considering its commercial feasibility. This is generally the case when regulatory approval for commercialization is achieved and costs can be measured reliably. Given the current stage of the development of our products, no development expenditures have yet been capitalized. Intellectual property-related costs for patents are part of the expenditure for the research and development projects. Therefore, registration costs for patents are expensed when incurred as long as the research and development project concerned does not meet the criteria for capitalization.

 

Equity-based compensation 

 

The Company accountsWe account for itsour employees’ share-based compensation as an expensesexpense in the financial statements based on ASC 718. All awards are equity classified and therefore suchthe cost areis measured at the grant date fair value of the award. The Company estimatesWe estimate share option grant date fair value using the Binomial option pricing model.

 

The Company recordsWe recorded stock options issued to non-employees at fair value, remeasuresremeasured to reflect the current fair value at each reporting period and recognizes expenserecognized expenses over the related service period. The Company elected to early implement ASU 2018-07, Stock Compensation: Improvements to Nonemployee Share-Based Payment Accounting, from October 1, 2018

 

In accordance with ASU 2018-07, we measured stock options at the implementation date and reclassified the share based payments from a liability share based payments awards to equity share based payments awards. The fair value as of the implementation date will be recognized over the remaining service period. We estimate share option grant date fair value using the Binomial option pricing model.

32

  

The expected volatility of the share pricesprice reflects the assumption that the historical volatility of the share pricesprice is reasonably indicative of expected future trends.

 

The risk-free interest rate for grants with exercise price denominated in NIS is based on the yield from Israel treasury zero-coupon bonds with an equivalent term. The risk-free interest rate for grants with exercise price denominated in USD is based on the yield from US treasury zero-coupon bonds with an equivalent term.

 

The Company hasWe have historically not paid dividends and hashave no foreseeable plans to pay dividends.

 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

 

SmallerAs a “smaller reporting companiescompany” as defined by Item 10 of Regulation S-K, we are not required to provide the information required by this item.information. 

 

33

35

 

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

CONSOLIDATED FINANCIAL STATEMENTS

 

AS OF DECEMBER 31, 20172018

 

U.S. DOLLARS IN THOUSANDS

 

INDEX

 

 Page
  
Report of Independent Registered Public Accounting FirmF-2
  
Consolidated Balance SheetsF-3
  
Consolidated Statements of Comprehensive LossF-4
  
Consolidated Statements of Shareholders’ Equity (Deficit)F-5
  
Consolidated Statements of Cash FlowsF-6
  
Notes to Consolidated Financial StatementsF-7 - F-35F-34

 

- - - - - - - - - - - - - -

 

F-1

F-1

 

Report of Independent Registered Public Accounting Firm

 

To the Shareholders and Board of Directors

My Size, Inc.:

 

Opinion on the Consolidated Financial Statements

 

We have audited the accompanying consolidated balance sheets of My Size, Inc. and subsidiaries (the Company) as of December 31, 20172018 and 2016,2017, the related consolidated statements of comprehensive loss, shareholders’ equity (deficit), and cash flows for each of the years in the two-year period ended December 31, 2017,2018, and the related notes (collectively, the consolidated financial statements). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 20172018 and 2016,2017, and the results of its operations and its cash flows for each of the years in the two-year period ended December 31, 2017,2018, in conformity with U.S. generally accepted accounting principles.

 

Change in Accounting Principle

As discussed in Note 2 to the consolidated financial statements, the Company elected to early adopt ASU 2018-07, Stock Compensation: Improvements to Nonemployee Share-Based Payment Accounting as of October 1, 2018.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.

 

Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

 

/s/ Somekh Chaikin

Somekh Chaikin

 

Certified Public Accountants (Isr.)

 

Member Firm of KPMG International

 

We have served as the Company’s auditor since 2017.

 

Tel Aviv, Israel

 

March 21, 201827, 2019

  

F-2

F-2

  

MY SIZE, INC. AND ITS SUBSIDIARIES

 

CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands (except share data)

 

    December 31, 
  Note 2017  2016 
         
Assets        
         
Current Assets:        
Cash and cash equivalents 3  1,802   34 
Other receivables and prepaid expenses 4  381   1,401 
Restricted cash    70   62 
           
Total current assets    2,253   1,497 
           
Property and equipment, net 5  67   74 
Investment in marketable securities 7  98   579 
     165   653 
           
Total assets    2,418   2,150 
           
Liabilities and shareholders’ equity          
           
Current liabilities:          
Short-term loan 11  558   - 
Trade payables    245   229 
Accounts payable    336   316 
Warrants, derivatives and stock based compensation liabilities 7,10  2,431   80 
           
Total current liabilities    3,570   625 
COMMITMENTS AND CONTINGENCIES 12        
           
SHAREHOLDERS’ EQUITY (DEFICIT) 9        
Stock capital -          
Common stock of $ 0.001 par value - Authorized: 50,000,000 shares; Issued and outstanding: 22,238,745 and 17,405,359, respectively    22   17 
Additional paid-in capital    16,008   13,347 
Available for sale    -   (93)
Accumulated other comprehensive loss    (134)  (102)
Accumulated deficit    (17,048)  (11,644)
           
Total shareholders’ equity (deficit)    (1,152)  1,525 
Total liabilities and shareholders’ equity    2,418   2,150 

    December 31, 
  Note 2018  2017 
         
Assets          
           
Current Assets:          
Cash and cash equivalents 3  5,140   1,802 
Restricted cash    90   70 
Restricted deposit    181   - 
Short term deposit    1,209   - 
Other receivables and prepaid expenses 4  218   381 
           
Total current assets    6,838   2,253 
           
Property and equipment, net 5  71   67 
Investment in marketable securities 7  208   98 
     279   165 
           
Total assets    7,117   2,418 
           
Liabilities and shareholders’ equity          
           
Current liabilities:          
Short-term loan 11  -   558 
Trade payables    295   245 
Accounts payable    276   336 
Warrants, derivatives and stock based compensation liabilities 7,10  1,252   2,431 
           
Total current liabilities    1,823   3,570 
COMMITMENTS AND CONTINGENCIES 12        
           
SHAREHOLDERS’ EQUITY (DEFICIT) 9        
Stock capital -          
Common stock of $ 0.001 par value - Authorized: 100,000,000 and 50,000,000 shares; Issued and outstanding: 29,852,389 and 22,238,745, respectively    30   22 
Additional paid-in capital    29,116   16,008 
Accumulated other comprehensive loss    (835)  (134)
Accumulated deficit    (23,017)  (17,048)
           
Total shareholders’ equity (deficit)    5,294   (1,152)
Total liabilities and shareholders’ equity    7,117   2,418 

 

The accompanying notes are an integral part of the consolidated financial statements.

   

F-3

F-3

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

U.S. dollars in thousands (except share data and per share data)

 

   Year ended
December 31,
    Year ended
December 31,
 
 Note 2017  2016  Note 2018  2017 
              
Operating expenses                 
Research and development    (845)  (727)    (1,105)  (845)
Marketing, general and administrative 13  (4,765)  (1,859) 13  (4,070)  (4,765)
                    
Total operating expenses    (5,610)  (2,586)    (5,175)  (5,610)
                    
Operating loss    (5,610)  (2,586)    (5,175)  (5,610)
                    
Financial income (expense), net 14  206   (1,748) 14  (794)  206 
                    
Net loss    (5,404)  (4,334)    (5,969)  (5,404)
                    
Other comprehensive loss:                    
Gain (loss) on available for sale securities    93   (24)
Gain on available for sale securities    -   93 
                    
Foreign currency translation differences    (32)  2     (701)  (32)
                    
Total comprehensive loss    (5,343)  (4,356)    (6,670)  (5,343)
                    
Basic and diluted loss per share    (0.30)  (0.27)    (0.20)  (0.30)
                    
Basic and diluted weighted average number of shares outstanding    17,874,827   16,345,499     29,117,074   17,874,827 

  

The accompanying notes are an integral part of the consolidated financial statements.

   

F-4

F-4

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY (DEFICIT)

U.S. dollars in thousands (except share data)

  

 Common stock  Additional
paid-in
  Available  

Accumulated
other

  Accumulated  Total
stockholders’
equity
  Common stock  Additional
paid-in
  Available  Accumulated
other
comprehensive
  Accumulated  Total
stockholders’
equity
 
 Number  Amount  capital  for sale  

comprehensive loss

  Deficit  (deficit)  Number  Amount  capital  for sale  loss  Deficit  (deficit) 
                              
Balance as of January 1, 2016  15,313,793   15   4,855   (69)  (104)  (7,310)  (2,613)
                            
Stock-based compensation related to options granted to consultants  -   -   (23)  -   -   -   (23)
Total comprehensive loss  -   -       (24)  2   (4,334)  (4,356)
Convertible loans converted to equity  2,091,566   2   7,528   -   -   -   7,530 
Warrants reclassified to equity as a result of amended exercise price currency  -   -   987   -   -   -   987 
Balance as of December 31, 2016  17,405,359   17   13,347   (93)  (102)  (11,644)  1,525 
Balance as of January 1, 2017  17,405,359   17   13,347   (93)  (102)  (11,644)  1,525 
                                                        
Stock-based compensation related to options granted to employees  -   -   185   -   -   -   185   -   -   185   -   -   -   185 
Issuance of shares to consultants  159,100   (*)   147   -   -   -   147   159,100   (*)   147   -   -   -   147 
Total comprehensive loss  -   -   -   93   (32)  (5,404)  (5,343)  -   -   -   93   (32)  (5,404)  (5,343)
Liability reclassified to equity  80,358   (*)   60   -   -   -   60   80,358   (*)   60   -   -   -   60 
Issuance and receipts on account of shares, net of issuance cost of $360  4,593,928   5   2,269   -   -   -   2,274   4,593,928   5   2,269   -   -   -   2,274 
                                                        
Balance as of December 31, 2017  22,238,745   22   16,008   -   (134)  (17,048)  (1,152)  22,238,745   22   16,008   -   (134)  (17,048)  (1,152)
                            
Effect of early adoption of ASU 2018-07 (**)  -   -   284   -   -   -   284 
Balance as of January 1, 2018  22,238,745   22   16,292   -   (134)  (17,048)  (868)
Stock-based compensation related to options granted to employees and consultants  -   -   149   -   -   -   149 
Issuance of shares to consultants  343,650   1   383   -   -   -   384 
Total comprehensive loss  -   -   -   -   (701)  (5,969)  (6,670)
Exercise of warrants and options  3,957,626   4   8,644   -   -   -   8,648 
Liability reclassified to equity  82,368   (*)   104   -   -   -   104 
Issuance and receipts on account of shares, net of issuance cost of $351  3,230,000   3   3,544   -   -   -   3,547 
                            
Balance as of December 31, 2018  29,852,389   30   29,116   -   (835)  (23,017)  5,294 

 

  

(*)       Represents an amount of less than $1.

(**)     See Note 2 o(4) for the early adoption of ASU 2018-07

 

The accompanying notes are an integral part of the consolidated financial statements.

  

F-5

F-5

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

CONSOLIDATED STATEMENTS OF CASH FLOWS

U.S. dollars in thousands

 

 Year ended
December 31,
  Year ended
December 31,
 
 2017  2016  2018  2017 
Cash flows from operating activities:           
          
Net loss  (5,404)  (4,334)  (5,969)  (5,404)
Adjustments to reconcile net loss to net cash used in operating activities:                
Depreciation  30   23   31   30 
Revaluation of warrant, convertible loans and Derivative  (829)  (102)
Revaluation of PUT Option  -   776 
Revaluation of warrants, derivatives, stock-based compensation liabilities and convertible loan  1,632   (829)
Interest payment of short-term loan  (192)  (323)
Interest on short-term deposits  (113)  - 

Interest received on short-term deposits

  18     
Revaluation of investment in marketable securities  623   1,233   (123)  623 
Stock based compensation- equity  332   (23)  533   332 
Stock based compensation- liability  1,297   -   469   1,297 
Change in embedded derivative  127   -   (59)  127 
Decrease (increase) in other receivables and prepaid expenses  16   (27)
Decrease in other receivables and prepaid expenses  142   16 
Increase (Decrease) in trade payable  (9)  87   71   (9)
Increase in accounts payable  -   208 
Decrease in accounts payables  (37)  - 
                
Net cash used in operating activities  (3,817)  (2,159)  (3,597)  (4,140)
                
Cash flows from investing activities:                
                
Investment in short-term deposits  (1,200)  - 
Investment in restricted deposits  (181)  - 
Purchase of property and equipment  (16)  (36)  (40)  (16)
                
Net cash used in investing activities  (16)  (36)  (1,421)  (16)
                
Cash flows from financing activities:                
                
Proceeds from issuance of shares, warrants, short term loan and convertible loan  6,192   1,339 
Proceeds from exercise of warrants and options  3,945   - 
Proceeds from issuance of shares, warrants and short-term loan  5,649   6,192 
Repayment of short term loan, net  (583)  (25)  (554)  (260)
                
Net cash from financing activities  5,609   1,314   9,040   5,932 
                
Effect of exchange rate fluctuations on cash and cash equivalents  (8)  (4)  (664)  - 
                
Increase (decrease) in cash and cash equivalents  1,768   (885)
Increase in cash and cash equivalents  3,358   1,776 
Cash and cash equivalents at the beginning of the year  34   919   1,872   96 
                
Cash and cash equivalents at the end of the year  1,802   34   5,230   1,872 
                
Non cash activities:                
Liability reclassified to equity  60   - 
Warrants reclassified to equity  -   987 
Conversion of loan to equity  -   4,846 
Exercise of warrants and share-based compensation to equity  4,703   60 
Share-based compensation liability reclassified to equity  284   - 
Derivative liability reclassified to equity  104   - 

 

The accompanying notes are an integral part of the consolidated financial statements.

 

F-6

F-6

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 1 -GENERAL

 

 a.

My Size, Inc. (along with its subsidiaries, the “Company”) is developing unique measurement technologies based on algorithms with applications in a variety of areas, from the apparel e-commerce market, to the courier services market and to the to Do It Yourself (“DIY”) smartphone and tablet apps market. The technology is driven by several patent-pendingproprietary algorithms which are able to calculate and record measurements in a variety of novel ways.

The Company has two subsidiaries, My Size Israel 2014 Ltd. and Topspin Medical (Israel) Ltd., both of which are incorporated in Israel. References to the Company include the subsidiaries unless the context indicates otherwise.

 

My Size, Inc., was incorporated and commenced operations in September 1999, as Topspin Medical Inc. (“Topspin”), a private company registered in the State of Delaware. In December 2013, the Company changed its name to Knowledgetree Ventures Inc. Subsequently, in February 2014, the Company changed its name to My Size, Inc. Topspin was engaged, through its Israeli subsidiary, in research and development in the field of cardiology and urology.

 

As ofSince September 1, 2005, the Company has traded on the Tel Aviv Stock Exchange (“TASE”).

 

During 2008, in light of the Company’s cash flow shortage, the Company discontinued its operations in the cardiologyBetween 2007 and urology field and soon after dismissed all of its employees.

Until August 2012 the Company registered some of its securitiesreported as a public company with the U.S. Securities and Exchange Commission (“SEC”(the “SEC”) and in. In August 2012, the Company’s Board of Directors approved the suspension of the Company’sCompany suspended its reporting obligations under Section 13(a) and 15(d) of the Securities Exchange Act of 1934. In mid-2015 the Company resumed reporting as a public company.

 

On July 25, 2016, the Company’s common stock began publicly trading on Thethe Nasdaq Capital Market under the symbol “MYSZ”. The Company’s shares of common stock are listed both on Thethe Nasdaq Capital Market and TASE.

 

 b.

On January 9, 2014, at the Company’s General Meeting, thegeneral meeting of shareholders, its shareholders approved an engagement with one of the Company’s investors (the “Seller”) for the purchase of rights in a Venture (the “Venture”), including the rights to the method and the certain patent application that had been filed by the Seller (the “Assets”). The Venture relates to the development of technologies and applications which will assist the consumer to take his or her body measurements accurately using a mobile device to ensure the purchase of clothing with the best possible fit without the need to try them on.

On February 16, 2014 the Company changed its name to My Size Inc.

  

In February 2014, the Company established a wholly-owned subsidiary, My Size (Israel) 2014 Ltd., a company registered in Israel, which is currently engaged in the development of the Venture described above.

 

In return for purchasing an interest in the Venture, the Company shall undertakeundertook to pay the Seller 18% of the Company’s operating profit, direct or indirect, connected to the Venture for a period of 7seven years starting from the end of the Venture’s development period.

 

As part of the agreement, the Seller received an option to buy back the Assets for consideration which will reflect the market fair value at that time, on the occurrence of the following events: a) if a motion is filed to liquidate the Company; b) if 7seven years after signing the agreement, the Company’s total accumulated revenues, direct or indirect, from the Venture or the commercialization of the patent will be lower than NIS 3.6 million.

   

In such an event, Seller may repurchase the interest in the Venture at a market price to be determined by an independent third party valuation consultant, who shall be chosen by agreement by the parties, and the audit committee shall conduct the negotiations on behalf of the Company to determine the identity of the consultant.

 

 c.

During the reported years,Since inception, the Company has incurred significant losses and negative cash flows from operations and as of December 31, 2018, has accumulated loss of $17,048.$23,017. The Company has financed its operations mainly through fundraisingfund raising from various investors.

 

See Notes 9(l), 10 (b) and 15 for subsequent events, which resulted in additional cash proceeds to the company in an amount of approximately $8,900.

Management’s plans contemplate that cash generated fromand cash equivalents as well as the equity financingshort-term deposit will be sufficient to meet its obligations for a period which is longer than 12 months.

 

 d.The Company operates in one reportable segment and all of its long-lived assets are located in Israel.

   

F-7

F-7

    

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

  

NOTE 2 -SIGNIFICANT ACCOUNTING POLICIES

 

The consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States (“U.S. GAAP”).

 

 a.Use of estimates:

 

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates, judgments and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.

 

 b.Financial statements in U.S. dollars:

 

The presentation currency of the financial statements is the U.S. dollar.

 

The majority of the Company and its subsidiaries expenses are denominated in New Israeli Shekel (“NIS”). Therefore, the Company’s management believes that the currency of the primary economic environment in which the operations of the Company and its subsidiaries are conducted is the NIS and thus its functional currency. The financial statements are translated as follows:

 

 1.Assets and liabilities at the end of each reporting period (including comparative data) are translated at the closing rate at the end of the reporting period.

 

 2.Income and expenses for each period included in profit or loss (including comparative data) are translated at average exchange rates for the relevant periods; however, if exchange rates fluctuate significantly, income and expenses are translated at the exchange rates at the date of the transactions.

 

 3.Stock capital, capital reserves and other changes in capital are translated at the exchange rate prevailing at the date of incurrence.

 

 4.Accumulated deficit is translated based on the opening balance translated at the exchange rate at that date and other relevant transactions during the year are translated as described in 2) and 3) above.

    

F-8

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 2 -SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 5.All resulting translation adjustments are recognized as a separate component of accumulated other comprehensive loss in equity.

F-8

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 2 -SIGNIFICANT ACCOUNTING POLICIES (Cont.)

  

 c.Principles of consolidation:

 

The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated upon consolidation.

 

 d.Cash equivalents:

 

Cash equivalents are short-term highly liquid investments that are readily convertible to cash with original maturities of three months or less at the date acquired.

 

 e.Property and equipment:

 

Property and equipment are stated at cost, net of accumulated depreciation. Depreciation is calculated by the straight-line method over the estimated useful lives of the assets, at the following annual rates:

 

   % 
     
 Computers and peripheral equipment  33 
 Office furniture and equipment  77-15 
 Leasehold improvements  Over the term of the lease or the useful life of the improvements, whichever is shorter 

 

 f.Impairment of long-lived assets:

 

The Company’s property and equipment are reviewed for impairment in accordance with ASC 360, “Property Plant and Equipment”, whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the future undiscounted cash flows expected to be generated by the assets. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less selling costs. During the periods ended December 31, 20172018 and 2016,2017, no impairment losses have been recorded.

 

 g.Severance pay:

 

The Company’s liability for severance pay is covered by Section 14 of the Israeli Severance Pay Law (“Section 14”). Under Section 14, employees in Israel are entitled to have monthly deposits, at a rate of 8.33% of their monthly salary, made on their behalf to their insurance funds. Payments in accordance with Section 14 exempt the Company from any additional obligation for these employees. As a result, the Company does not recognize any liability for severance pay due to these employees and the deposits under Section 14 are not recorded as an asset in the Company’s balance sheet. These contributions for compensation represent defined contribution plans and expenses are recorded based on actual deposits.

   

F-9

F-9

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 2 -SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 

 h.Research and development costs:

 

Research and development costs are charged to the statement of operations, as incurred. Most of the research and development expenses are for wages and subcontractors.

 

 i.Income taxes:

 

The Company accounts for income taxes using the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the consolidated financial statements or in the Company’s tax returns. Deferred taxes are determined based on the difference between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect in the years in which the differences are expected to reverse. The Company assesses the likelihood that its deferred tax assets will be recovered from future taxable income and, to the extent it believes, based upon the weight of available evidence, that it is more likely than not that all or a portion of deferred tax assets will not be realized. The Company establishes a valuation allowance, if necessary, to reduce deferred tax assets to the amount more likely than not to be realized. As of December 31, 2017,2018, and 2016,2017, a full valuation allowance was established by the Company.

 

The Company implements a two-step approach to recognize and measure the benefit of its tax positions. The first step is to evaluate the tax position taken or expected to be taken in a tax return by determining if the weight of available evidence indicates that it is more likely than not that, on an evaluation of the technical merits, the tax position will be sustained on audit, including resolution of any related appeals or litigation processes. The second step is to measure the tax benefit as the largest amount that is greater than 50 percent (cumulative basis) likely to be realized upon settlement. The Company believes that its tax positions are all highly certain of being upheld upon examination. As such, as of December 31, 20172018 and 20162017 the Company has not recorded a liability for unrecognized tax benefits.

 

 j.Accounting for stock-based compensation:

 

The Company accounts for its employees share-based compensation as an expensesexpense in the financial statements based on ASC 718. All awards are equity classified and therefore such costcosts are measured at the grant date fair value of the award. The Company estimates share option grant date fair value using the Binomial option pricing model (For details see Note 10).

 

The Company recordsrecorded stock options issued to non-employees at fair value, remeasures to reflect the current fair value at each reporting period and recognizes expenseexpenses over the related service period. The Company elected to early implement ASU 2018-07, see Note 2 o(4).

 

The expected volatility of the share prices reflects the assumption that the historical volatility of the share prices is reasonably indicative of expected future trends.

 

The risk-free interest rate for grants with exercise price denominated in NIS for several consultants is based on the yield from Israel treasury zero-coupon bonds with an equivalent term. The risk-free interest rate for grants with an exercise price denominated in USD for employees and several consultants is based on the yield from US treasury zero-coupon bonds with an equivalent term.

 

The Company has historically not paid dividends and has no foreseeable plans to pay dividends.

 

 k.Fair value of financial instruments:

 

ASC 820, Fair Value Measurements and Disclosures, relating to fair value measurements, defines fair value and established a framework for measuring fair value. The ASC 820 fair value hierarchy distinguishes between market participant assumptions developed based on market data obtained from sources independent of the reporting entity and the reporting entity’s own assumptions about market participant assumptions developed based on the best information available in the circumstances. ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date, essentially an exit price. In addition, the fair value of assets and liabilities should include consideration of non-performance risk, which for the liabilities described below includes the Company’s own credit risk.

  

F-10

F-10

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 2 -SIGNIFICANT ACCOUNTING POLICIES (Cont.)

  

As a basis for considering such assumptions, ASC 820 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

 

 Level 1 -Valuations based on quoted prices in active markets for identical assets that the Company has the ability to access. Valuation adjustments and block discounts are not applied to Level 1 instruments. Since valuations are based on quoted prices that are readily and regularly available in an active market, valuation of these products does not entail a significant degree of judgment.

 

 Level 2 -Valuations based on one or more quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.

 

 Level 3 -Valuations based on inputs that are unobservable and significant to the overall fair value measurement.

 

The expected volatility of the share prices reflects the assumption that the historical volatility of the share prices is reasonably indicative of expected future trends.

 

The carrying amounts of cash and cash equivalents, restricted cash, restricted deposit, short term deposit, other accounts receivable,receivables and prepaid expenses, short-term loan, trade payables and accounts payable approximate their fair value due to the short-term maturities of such instruments.

 

The Company holds share certificates in iMine Corporation (“iMine”) formerly known as Diamante Minerals, Inc., a publicly-traded company on the OTCQB.

Due to sales restrictions on the sale of the iMine share, the fair value of the shares was measured on the basis of the quoted market price for an otherwise identical unrestricted equity instrument of the same issuer that trades in a publicly-traded company-Diamante Minerals, Inc. which are classified as available-for-sale equity securities. The marketable securities have readily determinable fairpublic market, values that are calculated based onadjusted to reflect the share price ineffect of the measurement datesales restrictions and is therefore, ranked as Level 1 assets.2 asset. 

 

 l.Convertible loan:

 

The Company applied ASC 470-20 and ASC 815 to the convertible loan.

 

 m.Basic and diluted net loss per share:

 

Basic net loss per share is computed based on the weighted average number of Commonshares of common stock outstanding during each year. Diluted net income per share is computed based on the weighted average number of shares of Commoncommon stock outstanding during each year plus dilutive potential equivalent Commoncommon stock considered outstanding during the year, in accordance with ASC 260, “Earnings per Share”. For the years ended December 31, 20172018 and 20162017 all outstanding options and warrants have been excluded from the calculation of the diluted net loss per share since their effect was anti-dilutive.

   

F-11

F-11

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 2 -SIGNIFICANT ACCOUNTING POLICIES (Cont.)

 

 n.Concentrations of credit risk:

 

Financial instruments that potentially subject the Company and its subsidiaries to concentrations of credit risk consist principally of cash and cash equivalents.

 

Cash and cash equivalents and short term deposits are invested in banks in Israel and US.United States. Such deposits in Israel may be in excess of insured limits and are not insured in other jurisdictions. Management believes that the financial institutions that hold the Company’s investments are financially sound and, accordingly, minimal credit risk exists with respect to these investments.

 

The Company and its subsidiaries have no off-balance-sheet concentration of credit risk such as foreign exchange contracts, option contracts or other foreign hedging arrangements.

  

o.

Impact of recently issued accounting standard:

 

1.In January In August 2014,2016, the FASBFinancial Accounting Standards Board (the “FASB”) issued Accounting Standards Update No. 2014-15, “Presentation of Financial Statements - Going Concern (Subtopic 205-40): Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern” (“ASU 2014-15”ASU”). ASU 2014-15 requires management to evaluate whether there are conditions or events, considered in the aggregate, that raise substantial doubt about the entity’s ability to continue as a going concern for a period of one year after the date that the financial statements are issued. If such conditions or events exist, an entity should disclose that there is substantial doubt about the entity’s ability to continue as a going concern for a period of one year after the date that the financial statements are issued. Disclosure should include the principal conditions or events that raise substantial doubt, management’s evaluation of the significance of those conditions or events in relation to the entity’s ability to meet its obligations, and management’s plans that are intended to mitigate those conditions or events. ASU 2014-15 is effective for the annual period started January 1, 2017, and there was no impact of the new standard on the company.

p.

Impact of recently issued accounting standard not yet adopted:

In January 2016, the FASB issued Accounting Standards Update No. 2016-01 (ASU 2016-01) “Financial Instruments-Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities.” ASU 2016-01 amends various aspects of the recognition, measurement, presentation, and disclosure for financial instruments. With respect to our consolidated financial statements, the most significant impact relatesThe amendments should be applied by means of a cumulative-effect adjustment to the recognition and measurement forbalance sheet as of the beginning of the fiscal year of adoption, with other amendments related specifically to equity investments. Additionally, ASU 2016-01 will impact the disclosure and presentation of financial assets and liabilities.securities without readily determinable fair values applied prospectively. ASU 2016-01 is effective for annual reporting periods, and interim periods within those years beginning after December 15, 2017.

Changes in the fair value of the investment in marketable securities will be recognized in profit and loss.

 

InThe Company adopted this guidance as of January 2016,1, 2018. As of the FASB issued guidance which updates certain aspectsadoption date, no available for sale capital reserve existed and as such, no material impact over the Company’s financial statements.

During the year ended December 31, 2018, the Company recorded a gain of recognition, measurement, presentation and disclosure of equity investments. The guidance requires entities to recognize$123 for changes in the fair value of the investment in netmarketable securities in the statements of comprehensive loss as financial income rather than in accumulatedand not as other comprehensive income.

2.In November 2016, the FASB issued guidance on the treatment of restricted cash in the statements of cash flows. Amounts generally described as restricted cash and restricted cash equivalents should be included with cash and cash equivalents when reconciling the beginning-of-period and end-of-period total amounts shown on the statement of cash flows. The guidance is effective for fiscal years beginning after February 15, 2017, and interim periods within those fiscal years.

The Company adopted this guidance retrospectively as of January 1, 2018.

3.In August 2016, the FASB issued ASU 2016-15, Classification of Certain Cash Receipts and Cash Payments, which provides guidance on several issues related to cash flows classifications.

The Company implemented this guidance retrospectively as of January 1, 2018, according to which the payment of a principal short-term loan was classified in the statement of cash flows to cash flow from financing activities and the interest related to the debt was classified in the statements of cash flows to cash flows from operating activities. The guidance is effective for interim and annual periods beginning on January 1, 2018. The Company does not anticipate that such guidance will have a material impact on its consolidated financial statements.

In February 2016, the FASB issued Accounting Standards Update No. 2016-02 (ASU 2016-02) which amends the FASB Accounting Standards Codification and created Topic 842, “Leases.” Under Topic 842, lessees are required to recognize assets and liabilities on the balance sheet for most leases and provides for enhanced disclosures. Leases will continue to be classified as either finance or operating. ASU 2016-02 is effective for annual reporting periods, and interim periods within those years beginning after December 15, 2018. Entities are required to use a modified retrospective approach for leases that exist or are entered into after the beginning of the earliest comparative period in the financial statements. Full retrospective application is prohibited and early adoption by public entities is permitted. The application of the standard does not expect to have a material impact on the Company’s consolidated financial statements. 

In June 2016, the FASB issued ASU 2016-13, Measurement of Credit Losses on Financial Instruments, which significantly changes the way entities recognize impairment of many financial assets by requiring immediate recognition of estimated credit losses expected to occur over their remaining life. This ASU is effective for annual and interim periods in fiscal years beginning after December 15, 2019. Early adoption is permitted for annual2017, and interim periods inwithin those fiscal years beginning afteryears.

During the year ended December 15, 2018. The impact of adopting the new standard31, 2018, interest expenses on the net income is not expected to be material.short-term loan are classified in the statement of cash flows as cash flow from operating activities in the amount of $192.

  

F-12

F-12

   

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 2 -SIGNIFICANT ACCOUNTING POLICIES (Cont.)

4.On June 20, 2018, the FASB issued ASU 2018-07, Stock Compensation: Improvements to Nonemployee Share-Based Payment Accounting, to align the guidance for stock compensation to employees and nonemployees. The amended guidance replaces ASC 505-50, Equity-Equity-Based Payments to Non-Employees. This ASU is effective for annual and interim periods in fiscal years beginning after December 15, 2018. Early adoption is permitted in any interim or annual period provided that the entire ASU is adopted.

The Company elected to early adopt the guidance as of October 1, 2018.

The ASU affected the measurement and classification of the share-based payments to consultants in the Company’s financial statements. The fair value of each agreement at the adoption date is being considered as the new fair value of the share-based payments to consultants and the expenses will be recognized over the remaining service period. Furthermore, as of the adoption date, share-based payments to consultants were classified as equity.

Due to the early adoption, an amount of $284 was classified from liabilities to equity and no further fair value measurement will be required for these share-based payments.

 

NOTE 2 -p.SIGNIFICANT ACCOUNTING POLICIES (Cont.)Impact of recently issued accounting standard not yet adopted:

 

In NovemberFebruary 2016, the FASB issued ASU 2016-02, Leases (Topic 842) (“ASU 2016-02”). ASU 2016-02 is intended to increase transparency and comparability of accounting for lease transactions. For all leases with terms greater than twelve months, the new guidance will require lessees to recognize right-of-use assets and corresponding lease liabilities on the treatmentbalance sheet and to disclose qualitative and quantitative information about lease transactions. The new standard maintains a distinction between finance leases and operating leases. As a result, the effect of restricted cashleases in the statements of cash flows. Amounts generally described as restricted cash and restricted cash equivalents should be included with cash and cash equivalents when reconciling the beginning-of-period and end-of-period total amounts shown on the statement of operations and statement of cash flows. The guidanceflows is largely unchanged, ASU 2016-02 is effective for the fiscal year beginning on January 1, 2019. In July 2018, including interim periodsthe FASB issued ASU 2018-11, Leases - Targeted Improvements, to allow a company to elect an optional modified retrospective transition method that applies the new lease requirements through a cumulative-effect adjustment in the period of adoption. Effective January 1, 2019, the Company adopted the new lease accounting standard using the modified retrospective transition option of applying the new standard at the adoption date. The Company elected the package of practical expedients permitted under the transition guidance within that year (early adoptionthe new standard, which among other things, allowed the Company to carry forward the historical lease classification. Applying ASU 2016-02 is permitted). The applicationexpected to result an increase of $139 in the guidance does not expect to have a material impactbalance of right-of-use assets and an increase in current liabilities on lease at the Company’s consolidated financial statements.date of initial application.

  

 q.Commitments and Contingencies

 

Liabilities for loss contingencies arising from claims, assessments, litigation, fines, and penalties and other sources are recorded when it is probable that a liability has been incurred and the amount can be reasonably estimated. Legal costs incurred in connection with loss contingencies are expensed as incurred.

 

r.Derivative instruments

 

The Company accounts for its derivative instruments as either assets or liabilities and carries them at fair value.  

  

F-13

F-13

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 3 -CASH AND CASH EQUIVALENTS

 

The Company’s cash and cash equivalents balance at December 31, 20172018 and 20162017 is denominated in the following currencies:

 

   December 31, 
   2017  2016 
        
 US Dollars  1,784   3 
 Euro  -   1 
 New Israeli Shekels  18   30 
    1,802   34 
   December 31, 
   2018  2017 
        
 US Dollars  4,879   1,784 
 Euro  4   - 
 New Israeli Shekels  257   18 
    5,140   1,802 

  

NOTE 4 -OTHER RECEIVABLES AND PREPAID EXPENSES

 

   December 31, 
   2017  2016 
        
 Prepaid expenses and deferred cost  55   19 
 Government authorities  42   24 
 Receivable on account of shares*  275   1,339 
 other  9   19 
    381   1,401 
   December 31, 
   2018  2017 
        
 Prepaid expenses and deferred costs  130   55 
 Government authorities  27   42 
 Receivable on account of shares  -   275 
 Insurance reimbursement  50   - 
 other  11   9 
    218   381 

  

*The Company received the money up to the date of signing the financial statements.

NOTE 5 -PROPERTY AND EQUIPMENT, NET

  

   Computers
and
peripheral
equipment
  Office
furniture
and
equipment
  Leasehold
improvements
  Total 
 Cost            
 Balance as at January 1, 2016  43   13   15   71 
 Additions  31   5   -   36 
 Balance as at December 31, 2016  74   18   15   107 
                  
 Balance as at January 1, 2017  74   18   15   107 
 Additions  15   1   -   16 
 Translations adjustments  9   1   2   12 
 Balance as at December 31, 2017  98   20   17   135 
                  
 Accumulated Depreciation                
 Balance as at January 1, 2016  7   1   2   10 
 Additions  21   1   1   23 
 Balance as at December 31, 2016  28   2   3   33 
 Balance as at January 1, 2017  28   2   3   33 
 Additions  27   1   2   30 
 Translations adjustments  5   -   -   5 
 Balance as at December 31, 2017  60   3   5   68 
                  
 Carrying amounts                
 As at December 31, 2016  46   16   12   74 
 As at December 31, 2017  38   17   12   67 
   Computers
and
peripheral
equipment
  Office
furniture
and
equipment
  Leasehold
improvements
  Total 
 Cost        
 Balance as at January 1, 2017  74   18   15   107 
 Additions  15   1   -   16 
 Translation adjustments  9   1   2   12 
 Balance as at December 31, 2017  98   20   17   135 
                  
 Balance as at January 1, 2018  98   20   17   135 
 Additions  32   8   -   40 
 Translation adjustments  (10)  -   (2)  (12)
 Balance as at December 31, 2018  120   28   15   163 
                  
 Accumulated Depreciation                
 Balance as at January 1, 2017  28   2   3   33 
 Additions  27   1   2   30 
 Translation adjustments  5   -   -   5 
 Balance as at December 31, 2017  60   3   5   68 
                  
 Balance as at January 1, 2018  60   3   5   68 
 Additions  27   2   2   31 
 Translation adjustments  (6)  -   (1)  (7)
 Balance as at December 31, 2018  81   5   6   92 
        ��         
 Carrying amounts                
 As at December 31, 2017  38   17   12   67 
 As at December 31, 2018  39   23   9   71 

  

F-14

F-14

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 6 -RELATED PARTY TRANSACTIONS

 

A. Balances with related parties:

 

The following related party payables are included in trade payable and accounts payable.

 

   December 31, 
   2017  2016 
        
 Officers (*)  176   61 
 Directors  11   23 
 Monkeytech (**)  12   21 
    199   105 
   December 31, 
   2018  2017 
        
 Officers (*)  26   176 
 Directors  11   11 
 Monkeytech (**)  3   12 
    40   199 

 

(*) The amount includes the net salary payable.

 

(**) The company Chief Technology Officer of the Company, Oded Shoshan, is compensated pursuant to a technology consulting agreement between the Company and Monkeytech Ltd. Mr. Shoshan is the chief executive officer and one of the owners of Monkeytech.

 

B. Related parties benefits:

 

   Year ended
December 31,
 
   2017  2016 
     
 Salaries and related expenses  592   311 
 Share based payments  154   - 
 Directors  46   49 
 R&D expenses to subcontractor  84   118 
    876   478 
   Year ended
December 31,
 
   2018  2017 
     
 Salaries and related expenses  792   592 
 Share based payments  101   154 
 Directors  57   46 
 Research and development expenses to subcontractor  164   84 
    1,114   876 

 

NOTE 7 -FINANCIAL INSTRUMENTS

 

The following tables presents ourthe Company’s significant assets and liabilities that are measured at fair value on recurring basis and their classification within the fair value hierarchy:

  

   December 31, 20172018 
   Fair value hierarchy 
   Level 1  Level 2  Level 3 
 Financial assets         
 Investment in marketable securities  98-208   -

December 31, 2018
Fair value hierarchy
Level 1Level 2Level 3
Financial liabilities
Warrants, derivative and stock based compensation liabilities-1,252   - 

 

   December 31, 2017 
   Fair value hierarchy 
   Level 1  Level 2  Level 3 
 Financial liabilities
Warrants, Derivative and stock based compensation liabilities-2,431-

December 31, 2016
Fair value hierarchy
Level 1Level 2Level 3
Financial assets         
 Investment in marketable securities  579-   -98   - 

  

F-15

F-15

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 7 -FINANCIAL INSTRUMENTS (Cont.)

 

   December 31, 20162017 
   Fair value hierarchy 
   Level 1  Level 2  Level 3 
 Financial liabilities         
 

Warrants, Derivatives and stock based compensation liabilities

  -   802,431   - 

  

The carrying amounts of cash and cash equivalents, restricted cash, restricted deposit, short term deposit, other accounts receivable,receivables and prepaid expenses, short-term loan, trade payable and accounts payable approximate their fair value due to the short-term maturities of such instruments.

 

At December 31, 2017,2018, the recognized lossgain (loss) and fair value (based on quoted market prices)prices with a discount due to security- restrictions on IMine shares) of the marketable securities were $623$123 and $98,$208, respectively (At(at December 31, 2016 $1,2332017 $(623) and $579,$98, respectively).

 

NOTE 8 -TAXES ON INCOME

 

 a.At December 31, 2017,2018, the Company had U.S. federal net operating loss (“NOL”) carryforwards of approximately $14,497$16,489 available to reduce future taxable income. Utilization of the U.S. net operating losses may be subject to substantial limitations due to the change of ownership provisions of the Internal Revenue Code of 1986.

 

The U.S Company has final tax assessments through 2012.

 

On December 22, 2017, the Tax Reform Act was signed into law. The legislation significantly changes U.S. tax law by, among other things, lowering the U.S. corporate income tax rate from a maximum of 35% to a flat 21% rate, effective January 1, 2018. As a result of the decrease in the corporate income tax rate, the Company revalued the ending net deferred tax assets at December 31, 2017, but did not recognize any incremental income tax expense in 2017 due to the revaluation of the valuation allowance.

  

 b.Foreign tax:

 

 1.Tax rates:

 

Presented hereunder are the tax rates relevant to the Company’s Israeli subsidiary:subsidiaries:

 

 20152017 - 26.5%24% 
 20162018 - 25%
2017 - 24%23% 

 

On January 4, 2016, the Knesset plenum passed the Law for the Amendment of the Income Tax Ordinance (Amendment 216) - 2016, by which, inter alia, the corporate tax rate would be reduced by 1.5% to a rate of 25% as from January 1, 2016.

 

Furthermore, on December 22, 2016, the Knesset plenum passed the Economic Efficiency Law (Legislative Amendments for Achieving Budget Objectives in the Years 2017 and 2018) – 2016, by which, inter alia, the corporate tax rate would be reduced from 25% to 23% in two steps. The first step will bewas to a rate of 24% as fromof January 2017 and the second step will bewas to a rate of 23% as fromof January 2018.

 

As a result of the reduction in the tax rate to 23% in two steps, the deferred tax balances as at December 31, 2016 and 2017 were calculated according to the new tax rate specified in the Economic Efficiency Law (Legislative Amendments for Achieving Budget Objectives in the Years 2017 and 2018), at the tax rate expected to apply on the date of reversal.

 

F-16

F-16

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 8 -TAXES ON INCOME (Cont.)

 

 2.The Company’s subsidiaries have estimated total available carryforward operating tax losses for Israeli income tax purposes of approximately $49,813$45,320 as of December 31, 2017.2018. Of these losses, a total of $42,484$39,296 are owned by Topspin Medical (Israel) Ltd. TheseTopspin tax losses will likely notmay be offset only by future income duewith respect to the fact that Israeli tax law does not allow the offsetsame operational activityby which it was incurred for an indefinite period of tax losses generated while a company was held by other shareholders and had no operations.time. The other losses are owned by My Size Israel 2014 Ltd and may be carryforward to offset against future income for an indefinite period of time.

 

 3.Topspin Medical (Israel) ltd. has final tax assessments through 2013 and My Size (Israel) 2014 Ltd. has no final tax assessments.

 

 c.U.S. and foreign components of loss from continuing operations, before income taxes consisted of:

 

   December 31, 
   2017  2016 
 U.S  (1,419)  (2,617)
 Non-U.S. (foreign)  (3,985)  (1,717)
    (5,404)  (4,334)
  December 31, 
   2018  2017 
 U.S  

(4,131

)  (1,419)
 Non-U.S. (foreign)  

(1,838

)  (3,985)
    

(5,969

)  (5,404)

 

 d.Deferred taxes:

 

Deferred taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of the Company’s deferred tax assets are as follows:

 

   December 31, 
   2017  2016 
 Deferred tax assets:        
          
 Operating loss carryforwards  14,327   14,097 
 Warrants and Options  (11)  - 
 Marketable securities  519   418 
          
 Deferred tax assets before valuation allowance  14,835   14,515 
 Valuation allowance  (14,835)  (14,515)
          
 Net deferred tax asset  -   - 

   December 31, 
   2018  2017 
 Deferred tax assets:        
          
 Operating loss carryforwards  14,380   14,327 
 Warrants and options  60   (11)
 Marketable securities  336   519 
 Temporary differences  212   - 
          
 Deferred tax assets before valuation allowance  14,988   14,835 
 Valuation allowance  (14,988)  (14,835)
          
 Net deferred tax asset  -   - 

 

The following table presents a reconciliation of the beginning and ending valuation allowance:

 

   December 31, 
   2017  2016 
 Balance at beginning of the year  14,515   14,835 
 Additions in valuation allowance to the income statement  1,120   587 
 Additions in valuation allowance allocated to OCI  -   418 
 Reductions in valuation allowance due to exchange rate differences and change in tax rate  (800)  (1,325)
 Balance at end of the year  14,835   14,515 

   December 31, 
   2018  2017 
 Balance at beginning of the year  14,835   14,515 
 Additions in valuation allowance to the income statement  876   1,120 
 Reductions in valuation allowance due to exchange rate differences and change in tax rate  (723)  (800)
 Balance at end of the year  14,988   14,835 

 

In assessing the realization of deferred tax assets, management considers whether it is more likely than not that all or some portion of the deferred tax assets will not be realized.

 

The ultimate realization of the deferred tax assets is dependent upon the generation of future taxable income during the periods in which temporary differences are deductible and net operating losses are utilized. Based on consideration of these factors, the Company recorded a full valuation allowance at December 31, 20172018 and 2016.2017.

  

F-17

F-17

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 8 -TAXES ON INCOME (Cont.)

 

 e.Theoretical tax

 

The following presents the adjustment between the theoretical tax amount and the tax amount included in the financial statements:

 

   December 31, 
   2017  2016 
        
 Loss before income taxes  5,404   4,334 
 Statutory tax rate  34%  34%
 Theoretical tax benefit  1,837   1,474 
 Foreign tax rate differences and exchange rate differences  (445)  (189)
 Nondeductible expenses  (272)  (698)
 Change in valuation allowance  (1,120)  (587)
 Taxes on income  -   - 

   December 31, 
   2018  2017 
        
 Loss before income taxes  5,969   5,404 
 Statutory tax rate  21%  34%
 Theoretical tax benefit  1,253   1,837 
 Foreign tax rate differences and exchange rate differences  38   (445)
 Nondeductible expenses  (415)  (272)
 Change in valuation allowance  (876)  (1,120)
 Taxes on income  -   - 

 

NOTE 9 -SHAREHOLDERS’ EQUITY (DEFICIT)

 

 a.Common stock confers upon their holders the right to receive notice to participate and vote in general meetings of the Company, and the right to receive dividends if declared.

  

 b.

In February and March of 2015, the Company signed convertible loan agreements with investors for total consideration of $2,025. The convertible loans did not bear any interest and were for a period of eight months. During the convertible loan agreement period, the investors, at their discretion, could have converted the loan amounts to 578,570 shares of common stock of the Company, which reflects a conversion price of $3.50 per share. In the event that the Company became listed on a national securities exchange in the United States, the outstanding amount of the notes shall be deemed to have been converted automatically into common stock of the Company. See also note 9 e below.

As part of the convertible loan agreements the Company granted the investors 578,570 warrants to purchase shares of common stock with an exercise price of $4.50 per share. The warrants are exercisable for two years from the date issued. As of December 31, 2017, the warrants were expired.

c.On April 15, 2015, the Company signed an additional convertible loan agreement with a new investor for total consideration of $2,000. The consideration was given in the form of shares of common stock of Diamante Minerals, Inc. (DIMN) which is publicly traded on the OTCQB. The convertible loan did not bear any interest and is for a period of eight months. During the convertible loan agreement period the new investor could at his discretion, convert the loan amount into 571,429 shares of common stock of the Company, which reflected a conversion price of $3.50 per share. In the event that the Company became listed on a national securities exchange in the United States the outstanding amount of the loan shall be deemed to have been converted automatically into common stock of the Company. If the loan is not converted into shares of the Company’s common stock, the Company has the right to repay the loan in DIMN shares according to the value of the shares on the date of the transaction.

F-18

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 9 -SHAREHOLDERS’ EQUITY (DEFICIT) (Cont.)

In addition, the investor has the right to repurchase DIMN shares at a price higher than 105% of its value on the date of the transaction or 5% of the value of the shares traded on the stock exchange.

At the same time, the Company has the right to choose whether to repay the loan in cash or to return the shares that were borrowed or part thereof. This mechanism provides protection against impairment of shares below the threshold of $2 million, which is equivalent to a put option on DIMN shares up to an exercise price of $0.55.

On May 19, 2016, the Company signed an addendum, in which the investor is obligated to transfer additional US publicly traded shares to the Company so that the value of these shares that will be transferred plus 3,616,667 shares of DIMN, which were transferred to the company on August 11, 2015, will be $ 2,000. On August 18, 2016 the Company and the investor signed a further amendment for the agreement of the loan in which the Company will waive the additional shares and thereof the amount of the loan will be set to $1,410.5 (which is the fair value of DIMN as of June 30, 3016) and in return the company will issue 403,000 shares and 403,000 options to purchase shares of common stock.

The embedded derivative (the conversion option held by the lender) is measured at fair value and the loan was valued as of the issuance day the value of the loan was $953. Changes in fair value are recorded in the statement of income and loss. Financial expenses for short term convertible loan are realized using the effective rate over time.

On April 1, 2016, the Company signed a loan repayment extension for a two year period until March 31, 2018 and on June 10, 2016, following the receipt of Nasdaq’s listing approval, the Company converted the loan into capital. See Notes 9 g and 9 i, respectively. 

On September 5, 2016 the shares and options were issued by the Company.

The following table sets forth the assumptions used to measure the fair value of the embedded derivative using the Black Scholes Model at each change occur:

   Day of issuance  As of March 31st,
2016
  As of June 10th,
2016
 
 Fair Value  349   14   1,261 
 Strike Price  3.50   3.5   3.50 
 Dividend Yield %  -   -   - 
 Expected volatility  55%  38%  75%
 Risk free rate  0.19%  0.2%  0.7%
 Expected term  0.67   0.03   1.8 
 Stock Price  3.83   3.31   4.63 

As part of the convertible loan agreement the Company granted the investor 571,429 warrants to purchase shares of common stock with an exercise price of $ 4.50 per share. The warrants are exercisable for two years from the date of issuance. On January 25, 2016, the company signed an amendment according to which the exercise price will be NIS 18 instead of $4.50 per share (see also Note 9 e).

F-19

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 9 -SHAREHOLDERS’ EQUITY (DEFICIT) (Cont.)

The following table sets forth the assumptions used to measure the fair value of the warrant using the Black Scholes Model:

   Day of issuance  As of January 24th,
2016
 
 Fair Value  612   522 
 Strike Price  4.50   4.50 
 Dividend Yield %  -   - 
 Expected volatility  82%  60%
 Risk free rate  0.51%  0.7%
 Expected term  1.5   1 
 Stock Price  3.83   4.21 

On December 31, 2017, the value of the DIMN shares owned by the Company was approximately $98 (2016: $579). As of December 31, 2017, the Company holds approximately 3.617 million shares of DIMN, representing approximately 6.95% of the issued share capital of DIMN (2016: 6.95%). DIMN is engaged in exploration, development and operation of a diamond project.
d.On December 28, 2015, the Company signed convertible loan agreements totaling $2.7 million with two investors. The convertible loans do not bear interest. The loans are convertible into shares of the company within 8 months from the date of receipt at an exercise price of $3.50 per share (771,427 shares). In addition, the Company issued warrants convertible into 771,427 shares of common stock of the Company for 24 months at an exercise price of $4.50 per warrant. See also note 9 i below.
e.On January 25, 2016, the warrants granted to all of the investors since February 2015 (see paragraph b, c and d above) were amended (except with respect to the warrants held by one investor). The exercise price of the warrants was changed from $4.50 to 18 NIS so that the exercise price was tied to the functional currency of the Company. This amendment of the exercise price to NIS changed the accounting for the warrants in accordance with ASC 470 and the warrants in the total amount of $987 has been reclassified to additional paid-in-capital. Prior to setting of the exercise price in USD, the accounting standards required the Company to record the warrants as a liability.

The following table sets forth the assumptions used to measure the fair value of the warrants using the Black & Scholes Model (except for the warrants issued as part of April 15, 2015 convertible loan agreement and presented under paragraph c above):

   Day of issuance  As of January 24th,
2016
 
 Fair Value  289   465 
 Strike Price  4.50   4.50 
 Dividend Yield %  -   - 
 Expected volatility  79%-80%  60%-61%
 Risk free rate  0.39%-0.41%  0.7%
 contractual life remaining  1.5   0.8-1 
 Stock Price  2.29-2.69   4.21 

Convertible loan - financial expense for this component are realized using the effective rate over time. As of the issuance day the value of the loans were $374.

Embedded derivative - the conversion option held by the lender is measured at fair value. Changes in fair value are recorded in the statement of income and loss.

F-20

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 9 -SHAREHOLDERS’ EQUITY (DEFICIT) (Cont.)

f.In February 2016, the board of directors of the Company approved the Company’s engagement with private-investors in convertible loan agreements according to which the investors would tender an interest free loan to the Company in the total amount of $750, convertible into shares of common stock of the Company. The loans are convertible into Company’s shares within eight months from their receipt in an exercise price of $3.50 per share (214,285 shares). In addition, the Company would issue options to purchase 214,285 to common stock over a period of 24 month and at an exercise price of NIS18 per option.

On the date of its receipt of the loan amounts, the allotment was attributed to three components:

(1)Equity options to Company shares - measured according to the fair value on the measurement date. The following table presents the data which were used to measure the fair value of the equity options to Company shares according to the Black Scholes Model for the pricing of options, with respect to the above plan:

Day of issuance
Fair value in USD thousands77
Exercise price in NIS18
Dividend return for the share (%)0
Expected volatility of share price (%)75%
No risk interest rate (%)0.2%
Life expectancy of the share options (years)2
Price per share (NIS)17.39-17.78
Early exercise multiplier0

(2)Convertible loan - the financing expenses for this component will be recognized as financing expenses according to the effective interest method over the remaining life of the agreement. On the allotment date, the agreement had no value due to the fact that the consideration was attributed to the two other components according to their fair value

(3)Embedded derivative - options held by the loan holder. Measured according to fair value over the entire reporting period.

The following table presents the data used to measure the fair value of the embedded derivative of the Company’s shares according to the Black Scholes Model with respect to the above plan at the issuance date and the date in which the:

   Day of issuance  As of June 10th,
2016
 
 Fair value in USD thousands  92   93 
 Exercise price in Dollars  3.5   3.50 
 Dividend return for the share (%)  0   - 
 Expected volatility of share price (%)  75%  75%
 No risk interest rate (%)  0.7%  0.7%
 Life expectancy of the share options (years)  1.85   1.8 
 Price per share  4.58   4.63 

F-21

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 9 -SHAREHOLDERS’ EQUITY (DEFICIT) (Cont.)

g.On April 1, 2016, the Company signed a loan repayment extension for the convertible loans issued in 2015 for a two year period until March 31, 2018. The above loans repayment extension was executed by the repayment of the existing instruments and the re-issue of loans consisting of a commitment component and a conversion component. See also Note 9 h below.

The following table sets forth the assumptions used to measure the fair value of the embedded derivative using the Black Scholes Model (except for the warrants issued as part of April 15, 2015 convertible loan agreement and presented under paragraph c above):

   Day of issuance  As of June 10th,
2016
 
 Fair Value  114   1,198 
 Strike Price  3.50   3.50 
 Dividend Yield %  -   - 
 Expected volatility  57%-61%  75%
 Risk free rate  16%-17%  0.7%
 Expected term  0.67   1.8 
 Stock Price  3.89-4.36   4.63 

Warrants exercisable into shares of common stock are measured at fair value. Changes in fair value are recorded in the statement of income and loss.

h.In May 2016, the Board of Directors approved a private offering of up to $1,055 of convertible notes and warrants to purchase up to 301,426 shares of the Company’s common stock at an exercise price of NIS 18 per share to certain investors. The notes bear no interest, mature on March 31, 2018 and are convertible into an aggregate of 301,426 shares of the Company’s common stock at an exercise price of $3.50 per share. The warrants expire on March 31, 2018.

As of December 31, 2016, the Company received approximately $560 in cash and an aggregate of $495 via three checks from one investor. In consideration for the cash payment, the Company issued an aggregate of 159,998 shares of common stock upon conversion of the notes.

The investor that paid via checks provided the Company with a third-party guaranty and postdated checks; however, such investor failed to fulfil his obligations to the Company and the bank returned the checks that the Company tried to deposit. On February 22, 2017 the Company provided written notice to the and the third-party guarantor advising that unless payment for the amount due was made by February 27, 2017, the Company shall commence legal action. On February 28, 2017, upon request by the investor, the Board extend the deadline for payment for an additional 21 days, or until March 21, 2017. On April 9, 2017 the Board authorized management to determine a payment plan for the investor such that the entire outstanding balance of the debt, or $495 would be paid by May 30, 2017. On March 11, 2018, the Company voided the securities purchase agreement for failure of the investor to pay the consideration due and payable thereunder.

F-22

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 9 -SHAREHOLDERS’ EQUITY (DEFICIT) (Cont.)

i.On June 10, 2016, the Company was notified that its listing application for Thethe Nasdaq Capital Market (“Nasdaq”) had been approved. The shares began trading on July 25, 2016. On July 14, 2016, the Company’s Board of Directors resolved to act according to the provisions of certain convertible loan agreements which were signed by the Company and to carry out an automatic conversion (which was triggered by the exchange listing) of such loans into Company shares subject to its receipt of the consideration and the approvals required by law. Accordingly, the Company issued the shares for the convertible loans, the allotment of which had been approved by the requisite stock exchanges and the consideration for which had been received. The Company issued 2,091,566 shares of common stock for convertible loans for total consideration of $7,320.

  

F-18

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 9 -SHAREHOLDERS’ EQUITY (DEFICIT) (Cont.)

 j.c.On February 13, 2017, the Company entered into a Securities Purchase Agreement pursuant to which it received an aggregate purchase price of $200 for 200,000 shares of Company common stock, and warrants to acquire 250,000 shares of Common Stockcommon stock at exercise price of $3.50 which arewere exercisable for a period of ten months. During the year end December 31,In 2017, the options expired without being exercised.

 

 k.d.

On August 16, 2017, the Board of Directors approved agreements with three private investors for total consideration of $780 in exchange for 780,000 shares of common stock of the Company.

 

As of December 31,

During 2017, the companyCompany received a total of $627 out of the investment. The remaining amount was secured by a guarantee from a financial institution. Subsequent toinstitution and recorded as other receivables as of December 31, 2017,2017. In 2018, the remaining balance was received in cash.

As of December 31, 2017, the amount of $780 was recorded in the Company’s equity, $627 received in cash and the remaining balance of $123 was recorded in the Other receivables.

 
l.e.

On December 22, 2017, the Company completed a public offering of 3,832,500 shares of its common stock to the public at $0.65 per share and five-year warrants to purchase an aggregate of 2,874,375 shares of common stock at an exercise price of $0.851 per share. Total consideration from the public offering werewas of $2,490. The proceeds net of issuance costs were $2,130.

 

The common stock and warrants are accounted for as two different components.

 

Warrants exercisable into shares of common stock are recognized as a liability and measured at fair value. Changes in fair value are recorded in the statements of income and loss and equity.comprehensive loss.

 

The warrants were measured at fair value and accounted for $1,625, and the residual net amount of $505 was recorded in.in equity.

 

As of December 31, 2017,2018, the warrants were presented in the balance sheet at fair value of $1,496.$124.

 

The warrants carried outinclude anti-dilution price protection, in the event that the Company will issue additional warrantsshares of common stock or common sharesstock equivalents at a price lower than the exercise price of the warrants. ifIn addition, upon the first subsequent placement will occur within six monthsCompany’s entering into an agreement to issue securities that are issuable at a price which varies or may vary with the market price of the Date of IssuanceCompany’s common stock (the “Variable Price”), the holder of the warrant thenmay elect to adjust the applicableexercise price shall be reduced to one-hundred ten percent of the new issuance pricewarrants to the Variable Price of such subsequent placementthe securities sold by the Company pursuant to the agreement.

 

Subsequent toDuring the year ended December 31, 2017,2018, warrants to purchase 2,654,922 warrants were exercised intoshares of the Company’s common shares,stock were exercised for which an additional $2,260 received.proceeds to the Company of $2,260.

Upon the exercise of the warrants, the Company reclassified the liabilities associated with the warrants to equity in the total amount of $3,851.

 

The following table sets forth the assumptions used to measure the fair value of the warrants using the Monte Carlo Model:

 

   Day of issuance  As of December 31st,
2017
 
 Fair Value  1,625   1,496 
 Strike Price $0.851  $0.851 
 Dividend Yield %  -   - 
 Expected volatility  89.5%  90.8%
 Risk free rate  2.26%  2.25%
 Expected term  5   4.98 
 Stock Price $0.71  $0.655 
   Day of issuance  As of December 31st,
2018
 
 Fair Value  1,625   124 
 Strike Price $0.851  $0.851 
 Dividend Yield %  -   - 
 Expected volatility  89.5%  88%
 Risk free rate  2.26%  2.52%
 Expected term  5   3.98 
 Stock Price $0.71  $0.77 

 

F-19

F-23

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 9 -SHAREHOLDERS’ EQUITY (DEFICIT) (Cont.)

 

m.f.On February 2, 2018, the Company conducted a public offering of its securities pursuant to which it issued an aggregate of 3,000,000 shares of its common stock and five-year warrants to purchase up to 1,500,000 shares of common stock at an exercise price of $2.65 per share for gross proceeds of $6,000. The Company received net proceeds of $5,464 after deducting placement agent fees and other offering expenses.

The common stock and warrants are accounted for as two different components.

Warrants exercisable into shares of common stock are recognized as a liability and measured at fair value. Changes in fair value are recorded in the statements of comprehensive loss.

The warrants were measured at a total fair value of $2,102, and the residual net amount of $3,547 was recorded in the equity.

As of December 31, 2018, the warrants were presented in the balance sheet at a fair value of $862.

The warrants include anti-dilution price protection in the event that the Company issues additional shares of common stock or common stock equivalents at a price lower than the exercise price of the warrants, subject to customary exceptions. In addition, upon the Company’s entering into an agreement to issue securities that are issuable at a price which varies or may vary with the market price of the Company’s common stock (the “Variable Price”), the holder of the warrant may elect to adjust the exercise price of the warrants to the Variable Price of the securities sold by the Company pursuant to the agreement.

The following table sets forth the assumptions used to measure the fair value of the warrants using the Monte Carlo Model:

   Day of issuance  As of December 31st,
2018
 
 Fair Value  2,102   862 
 Strike Price $2.65  $2.65 
 Dividend Yield %  -   - 
 Expected volatility  96.7%  87.2%
 Risk free rate  2.59%  2.52%
 Expected term  5   4.09 
 Stock Price $1.69  $0.77 

F-20

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 9 -SHAREHOLDERS’ EQUITY (DEFICIT) (Cont.)

g.A summary of the warrant activity during the years ended December 31, 20172018 and 20162017 is presented below:

 

   

Number of

Warrants

  

Weighted

Average

Exercise

Price

  

Weighted

Average

Remaining

Life in

Years

 
           
 Outstanding, December 31, 2015  1,149,999   4.50   1.18 
 Issued  1,145,710         
 Expired  (318,428)        
 Outstanding, December 31, 2016  1,977,281   4.69     
 Issued  4,013,263         
 Expired  (1,965,803)        
 Outstanding, December 31, 2017  4,024,741   1.10     
 Exercisable, December 31, 2017  4,024,741   1.10   4.65 
   Number of
Warrants
  Weighted
Average
Exercise
Price
  Weighted
Average
Remaining
Life in
Years
 
           
 Outstanding, December 31, 2016  1,977,281   4.69     
 Issued  4,013,263         
 Expired or exercised  (1,965,803)        
 Outstanding, December 31, 2017  4,024,741   1.10     
 Issued  1,500,000         
 Expired or exercised  (3,360,844)        
 Outstanding, December 31, 2018  2,163,897   2.10   4.06 
 Exercisable, December 31, 2018  2,163,897   2.10   4.06 

 

As of December 31, 2016 the warrants in the amount of $987 has been reclassified to additional paid-in-capital. See also Note 9 e.

As of December 31,2018 and 2017 the warrants that were issued during the year endended December 31, 2018 and 2017, respectively were deemed to be a derivative liability.

 

NOTE 10 -STOCK BASED COMPENSATION

 

The stock basedstock-based expense (income) recognized in the financial statements for services received is related to Research and development,Development, Marketing and General and Administrative expenses as shown in the following table:

   Year ended
December 31,
 
   2018  2017 
        
 Stock-based compensation expense – Research and development  50   72 
 Stock-based compensation expense - Marketing, general and administrative  952   1,557 
    1,002   1,629 

The division of the stock-based expenses between equity and liability recorded in the financial statements is as shown in the following table: 

 

   

Year ended

December 31,

 
   2017  2016 
        
 Stock-based compensation expense - equity awards  332   (23)
 Stock-based compensation expense - liability awards  1,297   - 
    1,629   (23)
   Year ended
December 31,
 
   2018  2017 
        
 Stock-based compensation expense - equity awards  533   332 
 Stock-based compensation expense - liability awards  469   1,297 
    1,002   1,629 

  

F-21

F-24

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 10 -STOCK BASED COMPENSATION (Cont.)

 

OptionOptions issued to consultants

 

a.In December 2016, the Company entered into a consulting agreement with a consultant (“Consultant1”) pursuant to which Consultant1 is providingprovided services in connection with marketing strategies, micro and macro-economic issues and for the promotion of the Company’s marketing, business, products and operations through smartphone applications. The agreement iswas for a period of 18 months commencing October 2016.

 

In consideration for services provided under the consulting agreement, the Company agreed to issue to Consultant1 25,000 shares of common stock of the Company which are to be issued over six quarters as follows: 4,150 issued over eachCompany. In October 2017, 16,600 shares of common stock of the first five quarters and a sixth installment of 4,250Company were issued to be issued on the sixth quarter of the consulting agreement.Consultant1. In addition, the Company has agreed to issueissued to Consultant1 stock options to purchase up to 40,000 shares of the Company’s common stock exercisable not later than March 31, 2018 at an exercise price of NIS18NIS 18 ($5.19) per share. The options were not exercised and expired on March 31, 2018.

 

In addition, the Company undertook to pay the balance of the consideration for the sale of the shares by Consultant1 up to the sum of NIS500,000NIS 500,000 ($144). If the consideration for the sale of the shares falls below 90% of the shares’ price on the stock exchange on the date of sale, the Company shallagreed to pay Consultant1 the difference. The Company may decide at its ownhad the discretion whether to make such payment in cash or shares of common stock.

 

On March 21, 2017, the shareholders of the Company approved the adoption of the 2017 Consultant Equity Incentive Plan at the Company’s Annual Meeting of Stockholders. The approval was required for the issuance of the options and shares of common stock of the Company issued to Consultant1.

 

During the year ended December 31,2018 and 2017, share based costs in the sum of $0 and $7 (2016: $90)respectively, were recorded by the Company and an undertaking to pay the balance as of the considerationDecember 31, 2018 and 2017 was recognized in the sum of$0 and $126 (2016: $80)respectively, according to the fair value measurement.

In May 2018, the Company issued to Consultant1 an additional 82,368 shares of common stock of the undertaking.Company plus an additional 8,400 shares of common stock on account of the original 25,000 shares of common stock and as of December 31, 2018, the Company has no further obligation to Consultant1.

 

b.In December 2016, the Company engaged a consultant (“Consultant2”) to provide services to the Company with respect to marketing strategy and public relations, including potential investors relations. For such consulting services, the Company agreed to issueissued to Consultant2 options to purchase up to 2,000,000 shares of the Company’s common stock at variable exercise prices ranging from $3.50 to $9.00 per share. The options are exercisable for periods ranging from 12 months (or 6 months from filing date of registration statement) to 36 months. The issuance of the options under the agreement was subject to the receipt of all the approvals required by the laws applicable to the Company, including stock exchange approvalsboard and theshareholder approval by the Company’s shareholders to adopt an equity incentive plan for consultants.as required. The equity incentive plan for consultants was approved by the shareholders on March 21, 2017 at the Company’s Annual Meeting of Stockholders.

 

On May 16, 2017, the Company and Consultant2 entered into an amendment to the consulting agreement pursuant to which the strikeexercise prices of the options were amended to a range from $1.50 to $5.00 per share.

The share based cost recognizerecognized during the year end December 31,years 2018 and 2017, including the cost associatesassociated with the consulting service attributed to the reporting period and the revaluation of the options amounted to $1,048.$549 and $1,048, respectively.

 

SubsequentIn January 2018, options to December 31, 2017, 731,838 optionspurchase up to 781,838 shares of common stock of the Company were exercised into the Company’s common shares, for total $1,214 received.proceeds of $1,314. 

In September 2018, options to purchase up to 218,192 shares of common stock of the Company were not exercised and expired. 

In addition, in 2018, an amount of $203 was classified to equity following the adoption of ASU 2018-07, see also Note 2 o 4.

 

c.

In April 2017, the Company engaged a consultant (“Consultant3”) to provide services to the Company with respect to financing and strategic advisory for a period of two years. For such consulting services, the Company agreed to pay a monthly retainer and agreed to issue to Consultant3 50,000 shares of the Company common stock and 31,250 shares each quarter thereafter.

 

In December 2017, the Company issued 112,500 shares of common stock to Consultant3 and during 2018, the Company issued an aggregate of 156,250 shares of common stock to Consultant3.

During the year ended December 31,years 2018 and 2017, costs in the sum of $192 and $109, respectively, were recorded by the Company as a stock-based compensation expense- relating to equity awards.

  

F-22

F-25

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 10 -STOCK BASED COMPENSATION (Cont.)

 

d.

In July 2017, the Company engaged a consultant (“Consultant4”) to provide services to the Company with respect to business consulting for a period of one year. For such consulting services, the Company agreed to issueissued to Consultant4 150,000 stock options to purchase up to 150,000 shares of the Company’s common stock exercisable not later than January 26, 2019 at an exercise price of $2 per share. A quarter of theThe options shall vest every three months.in four equal installments on a quarterly basis and terminate 18 months from each vesting date. During the year ended December 31,years 2018 and 2017, costs in the sum of $70 and $7 were recorded by the Company as stock-based liability- awards. In addition, in 2018, an amount of $7 was classified to equity following the adoption of ASU 2018-07, see also note 2 o 4.

 

e.In August 2017, the Company engaged a consultant (“Consultant5”) to provide services to the Company with respect to various services including corporate planning, financial public relations, business strategy and shareholders relations. For such consulting services, the Company agreed to issue to Consultant5 options to purchase 1,000,000 shares of the Company’s common stock at an exercise prices of $1.00 per share exercisable until April 30, 2018 and 230,000 options to purchase common stock at exercise price of $2.5 per share exercisable until December 31, 2018. The board approved the issuance of the options under the agreement was subject to the receipt of all the approvals required by the laws applicable to the Company, including stock exchange approvals and the approval by the Company’s shareholders to increase the amount of the equity incentive plan for consultants. The increasing of the amount of the equity incentive plan for consultants was approved by the shareholders on February 12, 2018 at the Company’s Special Meeting of Stockholders.August 31, 2017.

 

OnIn January 23, 2018, the Company and Consultant5 entered into an amendment to the consulting agreement pursuant to which the number of the options and the exercise prices of the options were amended to 800,000 options at $1.00 per share exercisable until July 23, 2018.

 

The options were not exercised and expired on July 23, 2018.

f.

In January 2018, the Company entered into a twelve month agreement with a consultant (“Consultant6”) to provide strategic consulting and investor relations services. Pursuant to the terms of the agreement, the Company agreed to pay a monthly fee of $5 and to issue to Consultant6 99,000 shares of common stock of the Company in three tranches of 33,000 each, with each tranche vesting on the first day of January, April and August 2018. The board approved the issuance on February 14, 2018.

In February 2018, the Company issued 99,000 shares of common stock to Consultant6.

During 2018, an amount of $112 was recorded as a stock-based equity award with respect to Consultant6.

g.

In February 2018, the Company entered into an agreement with a consultant (“Consultant7”) to provide consulting services relating to investor relations. Pursuant to the agreement and in consideration for such services, the Company agreed to issue to Consultant7 65,000 shares of common stock of the Company. Under the agreement, the shares vested as follows: 50,000 shares shall vest upon the effective date of the agreement and 15,000 shares vest three months after the effective date of the agreement. The board approved the issuance on February 14, 2018.

In February 2018, the Company issued 50,000 shares of common stock to Consultant 7 and in May 2018, the Company issued 15,000 shares of common stock to Consultant7.

During 2018, an amount of $77, was recorded by the Company as a stock-based expense equity- awards with respect to Consultant7.

F-23

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 10 -STOCK BASED COMPENSATION (Cont.)

h.

In October 2017, the Company entered into agreements with three consultants (collectively, the “Consultants”) to provide services to the Company including promoting the Company’s products and services. For such consulting services, the Company agreed to issue to each of the Consultants options to purchase up to 50,000 shares of the Company’s common stock at an exercise price of $2.00 per share. The options vest quarterly in four equal installments and terminate eighteen (18) months from their respective vesting dates. The issuance of the options under the agreement was subject to the increase in the number of shares of the Company’s common stock reserved for issuance pursuant to the Company’s 2017 Consultant Plan. The increase in reserve pursuant to the Company’s 2017 Consultant Plan was approved by the Company’s stockholders on February 12, 2018 at the Company’s special meeting of stockholders.

During 2018 and 2017, an amount of $73 and $1 was recorded by the Company as a stock-based liability- awards and stock-based equity awards respectively, with respect to the Consultants. In addition, in 2018, an amount of $60 was classified to equity following the adoption of ASU 2018-07, see also Note 2 o 4.

i.

In February 2018, the Company entered into an agreement with a consultant (“Consultant8”) to provide services to the Company including improving the Company’s products and services. Pursuant to such agreement and in consideration for such consulting services, the Company agreed to issue to Consultant8 options to purchase up to 5,500 shares of the Company’s common stock at an exercise price of $1.41 per share. The options are fully vested and shall terminate five years after the grant date.

During 2018, amount of $5 was recorded by the Company as a stock-based liability- awards, with respect to Consultant8. In addition, in 2018, an amount of $4 was classified to equity following the adoption of ASU 2018-07, see also Note 2 o 4.

j.

In February 2018, the Company entered into an agreement with a consultant (“Consultant9”) to provide services to the Company including marketing and improving the implementation of the technology with potential customers. Pursuant to such agreement and in consideration for such consulting services, the Company agreed to issue to Consultant9 options to purchase up to 15,000 shares of the Company’s common stock at an exercise price of $2 per share. The options shall vest quarterly in three equal installments and shall terminate five years after the grant date.

During 2018, amounts of $4 and $1 were recorded by the Company as stock-based expense liability-awards and stock-based expense equity awards respectively, with respect to Consultant9. In addition, in 2018, an amount of $7 was classified to equity following the adoption of ASU 2018-07, see also note 2 o 4.

k.

In August 2018, the Company entered into an agreement with a consultant (“Consultant10”) to provide services to the Company including promoting the Company’s products and services. Pursuant to such agreement and in consideration for such consulting services, the Company agreed to issue to Consultant10 options to purchase up to 50,000 shares of the Company’s common stock at an exercise price of $1.00 per share. The options shall vest quarterly in eight equal installments and shall terminate five years after the grant date. The board approved the issuance on August 15, 2018.

During 2018, amounts of $2 and $6 were recorded by the Company as stock-based liability-awards and stock-based expense equity awards respectively, with respect to Consultant10. In addition, in 2018, an amount of $3 was classified to equity following the adoption of ASU 2018-07, see also note 2 o 4.

F-24

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 10 -STOCK BASED COMPENSATION (Cont.)

l.

In December 2018, the Company entered into an agreement with a consultant (“Consultant11”) to provide services to the Company including promoting the Company’s products and services. Pursuant to such agreement and in consideration for such consulting services, the Company agreed to issue to Consultant11 options to purchase up to 50,000 shares of the Company’s common stock at an exercise price of $0.755 per share. The options shall vest quarterly in four equal installments and shall terminate five years after the grant date. The board approved the issuance on December 27, 2018.

During 2018, an amount of $1 was recorded by the Company as a stock-based equity-awards with respect to Consultant11.

The Company’s outstanding options granted to consultants as of December 31, 20172018 are as follows:

 

 Issuance date Options for Common stock  Weighted Average exercise price per share  Options exercisable  Expiration date
             
 April 2012  46,007  NIS0.15   46,007  April 2022
 September 2014  100,000  NIS1.6   100,000  September 2020
 September 2014  50,000  NIS1.6   50,000  September 2020
 March 2017  40,000  NIS18   40,000  March 2018
 May 2017  2,000,000  USD3   2,000,000  March 2018-March 2020
 July 2017  150,000  USD2   37,500  January 2019
 August 2017  (*)1,230,000  USD(*) 1.28   390,000  (*)September 2020
                
 Total  3,616,007       2,663,507   
 Issuance date Options for
Common stock
  Weighted
Average
exercise price
per share
  Options
exercisable
  Expiration
date
             
 April 2012  46,007  NIS0.15   46,007  April 2022
 September 2014  60,000  NIS1.6   60,000  September 2020
 September 2014  35,000  NIS1.6   35,000  September 2020
 May 2017  1,150,000  USD3.96   1,150,000  March 2019-
March 2020
 October 2017  150,000  USD2   150,000  July 2019-
April 2020
 February 2018  20,500  USD1.84   20,500  February 2021-
February 2023
 August 2018-December 2018  100,000  USD0.88   6,250  August 2023-
December 2023
                
 Total  1,561,507       1,467,757   

 

The Company uses the Black & Scholes model to measure the fair value of the stock options with the assistance of a third party valuation.

  

(*) Not including the amendment agreement signed subsequent to year end.

The fair value of the Company’s stock options granted to non-employees was calculated using the following weighted average assumptions:

  

   

Year ended

December 31,

  

Year ended

December 31,

 
   2017  2016 
        
 Dividend yield  0%  0%
 Expected volatility  87%-130%  83%-55%
 Risk-free interest  1.2%-2.3%  0.2%-0.9%
 Contractual term of up to (years)  0.2-5   1.5-6 
   Year ended
December 31,
  Year ended
December 31,
 
   2018  2017 
        
 Dividend yield  0%  0%
 Expected volatility  84%-102%  87%-130%
 Risk-free interest  2.02%-2.97%  1.2%-2.3%
 Contractual term of up to (years)  1.1-5   0.2-5 

   

F-25

F-26

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 10 -STOCK BASED COMPENSATION (Cont.)

 

Stock Option Plan for employees

 

In March 2017, the Company adopted a stock option plan (the “Plan”) pursuant to which the Company’s Board of Directors may grant stock options to officers and key employees. The total number of options which may be granted to directors, officers, employees under this plan, is limited to 3,000,000 options. Stock options can be granted with an exercise price equal to or less than the stock’s fair market value at the date of grant.

 

The fair value of each option award is estimated on the date of grant using the Binomial option-pricing model that used the weighted average assumptions in the following table. The risk free rate for the expected term of the option is based on the U.S. Treasury yield curve in effect at the time of grant.

 

2017 grants
Dividend yield0%
Expected volatility87.73%
Risk-free interest0.7%
Contractual term of up to (years)4.7
Suboptimal exercise multiple (NIS)5
   2017
grants
  2018
grants
 
        
 Dividend yield  0%  0%
 Expected volatility  87.73%  88.43%
 Risk-free interest  0.7%  3.04%
 Contractual term of up to (years)  4.7   4.7 5 
 Suboptimal exercise multiple (NIS)  5   5 

 

In the years ending December 31, 2018 and 2017, 159,500 and 925,500 options, respectively, were granted.

 

The total stock option compensation expense in the year ending December 31, 20172018 amounted to the$139 as follows: R&D expenses amounted to $50 and G&A was $72Marketing, general and $113 respectively.administrative expenses amounted to $89.

 

As of December 31, 2017,2018, there was $117a total of total$83 unrecognized compensation cost relatedrelating to non-vested share-based compensation arrangements. That cost is expected to be recognized over a weighted-average period of 1.861.02 years.

Share option activity during 2018 is as follows:

   2018 
   Number of
options
  Weighted
average
exercise
price US$
 
        
 Outstanding at January 1  925,500   1.21 
 Granted  159,500   0.91 
 Exercised  (26,666)    
 Expired  (28,834)    
 Outstanding at year end  1,029,500  $1.16 
 Vested at year end  823,332  $1.21 

 

Share option activity during 2017 is as follows:

  

   2017 
   

Number of

options

  

Weighted average

Exercise price US$

 
        
 Outstanding at January 1  -   - 
 Granted  925,500  $1.21 
 Outstanding at year end  925,500  $1.21 
 Vested at year end  113,667  $1.21 
   2017 
   Number
of
options
  Weighted
average
Exercise
price US$
 
        
 Outstanding at January 1  -   - 
 Granted  925,500  $1.21 
 Outstanding at year end  925,500  $1.21 
 Vested at year end  113,667  $1.21 

  

F-26

F-27

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 11 -SHORT TERM LOAN

 

  On October 26, 2017, the Company entered into a loan agreement with certain accredited investors in a private placement transaction for total consideration of $1,200. The Company iswas required to repay a principal amount of $1,333 and to issue 888,888 warrants to purchase up to 888,888 shares of the Company’s common stock.

 

The loan will be due on the earlier of the four month anniversary from the date received or the completion of an additional equity offering. The warrants have a five-year term and are exercisable at a price of $0.75 per share. The warrants carried out price protection, in the event that the Company will issue additional warrants or common shares at a price lower than the exercise price of the warrants. Ifwarrants, if the first subsequent placement will occur within six months of the date of issuance of the warrants, then the applicable price shall be reduced to one-hundred and ten percent of the new issuance price of such subsequent placement

 

On December 20, 2017, the Company completed a public offering (see note 9 l)e) and the exercise price was reduced to $0.715.

 

The warrants and loan are accounted for as two different components.

 

At the date of issuance, warrants exercisable into shares of common stock are recognized as a liability and measured at fair value of $523 and the loan is measured as the residual between the proceeds from the issuance and the fair value allocated to the warrants at $595, net of $82 issuance costs.

 

As of December 31, 2018 and 2017, the warrants were measured at fair value of $467.$257 and $467, respectively. Changes in fair value of the warrants are recorded in the statement of comprehensive loss.

 

During the years 2018 and 2017, the Company recorded financial expenses of $532 from the loan.loan in the amounts of $192 and $532 respectively.

 

On December 27, 2017, the Company repaid $583 from the loan and subsequent to December 31, 2017,during February 2018, the Company repaid the remaining outstanding balance.

During 2018, warrants to purchase 444,444 shares of the Company’s common stock were exercised, respectively, for total proceeds to the Company of $318.

Upon the exercise of the warrants, the Company reclassified the liabilities associated with the warrants to equity in the total amount of $411.

 

The following table sets forth the assumptions used to measure the fair value of the warrants using the Monte Carlo Model

 

   Day of issuance  As of December 31st,
2017
 
 Fair Value $523  $467 
 Strike Price $0.75  $0.715 
 Dividend Yield %  -   - 
 Expected volatility  86.73%  92.03%
 Risk free rate  2.11%  2.23%
 Expected term  5   4.82 
 Stock Price $0.75  $0.655 

NOTE 12 -COMMITMENTS AND CONTINGENCIES

a.On May 17, 2012, the Company signed an agreement for a convertible loan with a third party (the “Investor”). In accordance with the loan agreement, the Company received a total of NIS 200,000 upon the execution of the loan agreement and was to receive an additional amount of NIS 100,000 at the end of a period not exceeding 21 days, during which the investor would perform due diligence on the Company. In addition, the agreement was for additional investments up to a total of NIS 2,000,000.
   Day of issuance  As of December 31st,
2017
  As of December 31st,
2018
 
 Fair Value $523  $467  $257 
 Strike Price $0.75  $0.715  $0.715 
 Dividend Yield %  -   -   - 
 Expected volatility  86.73%  92.03%  88.96%
 Risk free rate  2.11%  2.23%  2.51%
 Expected term  5   4.82   3.8 
 Stock Price $0.75  $0.655  $0.77 

 

F-28

F-27

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 12 -CONTINGENCIES AND COMMITMENTS (Cont.)

Under the agreement, the investor was entitled to convert the loan amounts granted to the Company into shares of common stock of the Company, at a price per share equal to the amount of NIS 0.97. If the loans were not converted into shares of common stock of the Company shares, the loan was to be repaid one year after the date of the loan agreement plus annual interest of 10%.

On February 18, 2015, the Company received a claim in a summary judgement for the investor’s demand of payment of the loan amount of NIS 200,000, which was granted to the Company on May 17, 2012, plus interest of 10% annually as from May 20, 2012 until payment of the debt, which as of the date of filing of the claim was NIS 258,000.

On June 13, 2016, a settlement agreement was entered into between the parties according to which in consideration for the final and conclusive annulment of all claims and/or demands raised by the plaintiff against the Company in the framework of the law suit, the Company would pay the plaintiff the sum of NIS 250,000 forthwith by wire transfer of about NIS 95,000 and by the forfeiture of the sum of about NIS 155,000 which had been deposited with the court. An additional amount of NIS 50,000 would be paid within twelve months from the approval of the settlement agreement by the court or on the closing date of a public offering of Company shares, pursuant to its terms, on a stock exchange in the United States, according to the earlier. At the beginning of 2017, the Company has paid its obligation to the investor in full.

  

 b.a.

On September 9, 2015, fourteen shareholders filed a complaint against the Company and its Chief Executive Officer, Ronen Luzon, alleging that in accordance with agreements signed between plaintiffs and the Company, the plaintiffs are entitled to register their shares for sale with the stock market, while the Company allegedly breached its obligation to register the plaintiffs’ shares. On November 5, 2015, the Company filed its defense and a counter claim against the plaintiffs and against two additional defendants (who are not plaintiffs) Mr. Asher Shmuelevitch and Mr. Eitan Nahum. In its counter claim, the Company alleged that the agreements by force of which the counter defendants hold their shares are defunct, based on fraud, as the counter defendants never paid and never intended to pay the agreed upon consideration for their shares. The Company further alleged that Mr. Shmuelevitch used his position as a director and controlling stockholder of the Company to knowingly cause the Company to enter such defunct agreements. On September 5, 2017, the court rendered a judgment pursuant to which the complaint against the Company was accepted, the complaint against Ronen Luzon was rejected and the Company’s counter-claim was rejected. The judgment included: (1) a declaratory remedy, under which the Company breached its contractual undertakings toward the plaintiffs, to list their shares both on TASE and on Thethe Nasdaq Capital Market; (2) an order that the Company take any and all actions required for the listing of the plaintiffs’ shares, including instructing the Company’s transfer agent to remove the legend or any other restriction from the plaintiffs’ stock certificate and to issue them with new stock certificates free and clear from any restriction; (3) an order that the registration company of Bank Hapoalim electronically list all of the plaintiffs’ shares detailed in the complaint on the electronic trading system; and (4) an order that the Company pay the plaintiffs’ costs in the amount of NIS 70,000. On October 3, 2017, the Company appealed the judgment with the Supreme Court of Israel, and simultaneously, filed with the Supreme Court a Motion for Stay of Execution of the judgement, pending the outcome of the appeal. On November 8, 2017, the Supreme Court upheld the Motion to Stay and ordered that the execution of the judgment will be stayed pending the outcome of the appeal, provided that the Company deposit in the Supreme Court’s treasury an autonomous Israeli CPI linked bank guarantee in an amount of NIS 1,700,000, to cover the respondents’ potential damages should the appeal be ultimately denied. The Company did not deposit the bank guarantee in the amount of NIS 1,700,000 and will instead register the shares held by the plaintiffs on TASE and on Thethe Nasdaq Capital Market. The registration of the shares is ongoing and has not been completed yet. In the event that the Company is successful in its appeal, the Company may seek relief from the shareholders which have sold their shares either in private or public sales in the amount of the proceeds from such sales. Although the Company has appealed such matter, there can be no assurance that the appeal will result in a judgment favorable to the Company. If the judgment rendered on appeal is not favorable to the Company, the Company may be ordered to pay the respondents legal costs in connection with the appeal.

On November 16, 2017, the Company deposited NIS 45,000 with the Supreme Court to cover respondents’ potential legal costs if the appeal is ultimately denied. A hearing

On June 12, 2018, the Company and the original plaintiffs (excluding Mr. Asher Shmuelevitch, a former controlling shareholder of the Company) (collectively, the “Shareholders”), entered into a settlement agreement (the “Settlement”).

Pursuant to the Settlement, the Company agreed to withdraw its appeal and the Shareholders waived any and all claims, demands, disputes, remedies or causes of action whatsoever against the Company, monetary or otherwise, pertaining to any and all matters related to or in connection with the Shareholders original complaint against the Company and /or the judgment in favor of the Shareholders.

On June 13, 2018, the Company filed a motion with the Supreme Court of Israel, with the Shareholders’ consent (excluding Mr. Shmuelevitch), requesting to render the Settlement the status of a judgment and to dismiss the appeal, without ordering costs for any of the respondents (the “Motion to Dismiss”).

Following the Supreme Court’s order, Mr. Shmuelevitch submitted his written response to the Motion to Dismiss on June 28, 2018, arguing he is entitled to the Company’sreimbursement of his cost in connection with the appeal is currently scheduledand the original claim.

On July 5, 2018, the Supreme Court granted the Motion to be held on December 10, 2018.Dismiss, endorsed the Settlement and dismissed the appeal.

  

F-28

F-29

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 12 -CONTINGENCIES AND COMMITMENTS (Cont.)

The Company received legal advice from its counsel that the burden of proof that the judgment is wrong and should be reversed lies with the appellant. Consequently, the Company believes that it is more likely than not that the appeal will be denied rather than being accepted. In the event that the appeal is denied, no direct financial liability will be imposed on the Company (other than legal costs which the court may order the non-prevailing party to pay).

It should be noted that the plaintiffs may file a complaint against the Company seeking reimbursement of economic loss or damages due to the fact that their shares remained restricted, in breach of the Company’s contractual undertakings. A formal demand has not yet been filed, but in their response to the Company’s motion to stay the judgment, the plaintiffs argued, that they suffered economic loss in the sum of NIS 12,100,000. As of the date of this filing no formal request or complaint were filed; however, we are unable to assess the financial risk inherent in such a claim since, among other things, the estimate of alleged damage is dependent upon the actual revenues to be received by the plaintiffs from the future sale of the shares, the method of calculating the damage and data relating to the Company’s share price and trading volume of stock. In the event that the Company is successful in its appeal, there will be no grounds to such reimbursement.

  

 c.b.

On December 15, 2015, a legal complaint was filed naming the following as defendants: the Company, all the members of the Board of Directors, Mrs. Shoshana Zigdon, a shareholder and related party in the Company, as well as two additional defendants who are not shareholders, officers or directors of the Company. The plaintiff alleges that the Company violated its obligation to register his shares (the “Original Shares”) for trade with the Tel Aviv Stock Exchange TASE causing a total of NIS 2,622,500 ($756,418 as of December 31, 2017) damage. The plaintiff seeks relief against the defendants through financial compensation at the rate of the aforementioned alleged damage; additional compensation of NIS 400,000 ($115,374 as of December 31, 2017) due to mental anguish; and if and to the extent that until the time the plaintiff can sell its shares on the Tel Aviv Stock Exchange TASE (the “Exercise Date”), if the rate price of a Company shares common stock rises above the amount of NIS 20.98 (the “Base Rate”), an additional amount at the rate of the difference between the Base Rate and the highest rate of a share of Company share common stock between the time the claim was submitted and the Exercise Date; and also court costs and attorney’sattorney fees.

 

All pre-trial preliminary proceedings as well as submission of all evidentiary affidavits and expert opinions by both parties have been completed.

 

On June 20, 2017, the Company and plaintiff entered into a settlement agreement (the “Settlement Agreement”) dated June 20, 2017 following a mediation process. Pursuant to the Settlement Agreement, the Company agreed to pay the plaintiff NIS 325,000 ($93,741 as of December 31, 2017) (the “Payment”) within 30 days of the date of the Settlement Agreement. Additionally, the Company was obligated to register the Original Shares within a specified time frame. Moreover, pursuant to the Settlement Agreement, the Company agreed to issue, within 60 days, 80,358 additional shares of common stock to the plaintiff (the “New Shares”), which New Shares shall be registered, to be deposited in escrow and sold for the benefit of plaintiff. To the extent the Company does not issue the unrestricted New Shares within 60 days of the date of the Settlement Agreement, the plaintiff has a right, at his sole discretion, to resume the legal proceedings pursuant to the complaint, provided he deposits the Payment in an escrow account, pending the court’s final adjudication of the complaint. Additionally, the Settlement Agreement provides that to the extent the aggregate proceeds from the sale of the Original Shares and the New Shares is less than NIS 1,600,000, the Company will either pay complement the difference in cash or shall issue to the plaintiff additional shares of common stock in lieu thereof, at the Company’s sole discretion. If the Company does not comply with the terms of the Settlement Agreement, the plaintiff may resume the legal proceedings which could result in substantial costs, diversion of management’s attention and diversion of the Company’s resources.

 

During the year ended December 31, 2017, the Company registered the Original Shares, issued the New Shares and paid the plaintiff the Payment. As of December 31, 2017, the Company recorded a derivative liability in the amount of $194 in with respect of to the difference amount payable pursuant to the terms of under the Settlement Agreement, and an amount of $60 in equity in with respect toof the of issuance of the New Shares.

 

On January 25, 2018, the court rendered the Settlement Agreementsettlement agreement (the “Settlement Agreement”) between the parties a status of a judgment. On January 30, 2018, the plaintiff informed the Company that all the shares (the Original Shares and the New Shares),Shares, were sold for an aggregate of NIS 1,061,533.Israeli New Shekel (“NIS”) 1,061,533 ($302,087). Accordingly, the plaintiff was entitled to receive from the Company an additional amount of NIS 213,467 from the Company($62,000) payable either in cash or in kind, by the issuance of additional Company’s common stock (the “Additional Amount”). “Original Shares” means shares of the Company’s common stock originally issued to the plaintiff. “New Shares” means 80,358 additional shares of the Company’s common stock issued to the plaintiff pursuant to the terms of the Settlement Agreement.

 

Pursuant to the Settlement Agreement, the payment of the Additional Amount was due and payable no later than March 16, 2018. On March 13, 2018, the Company paid the plaintiff the Additional Amount.

  

F-29

F-30

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 12 -CONTINGENCIES AND COMMITMENTS (Cont.)

 

d.c.On May 3, 2017, Lightcom (Israel) Ltd., an Israeli company, alleging that it is a shareholder of the Company, filed a motion with the Tel Aviv District Court (Financial Division) to approve an action against the Company and the Company’s officers and directors, as a shareholders’ class action. The complaint alleges, inter alia, that the Company’s report dated April 19, 2017 regarding its engagement with the Israeli Post was false and misleading, and that as a result thereof financial damages have been incurred by two purported classes of shareholders: (i) any shareholder who sold Company’s shares as of April 20, 2017 and until April 27, 2017, with respect to damage directly caused by such sale and (ii) any shareholder which held shares on April 20, 2017 and subsequent to April 27, 2017 with respect to damage caused by permanent adverse effect to the shares’ value. The alleged financial damage caused to members of both classes is estimated at NIS 18.8 million. The Company reviewed the motion initially with its legal counsel and retained an expert to review and analyze the allegations and data upon which the motion is based. The Company’s management, after considering the conclusions of a report issued by a third party expert and an opinion of U.S. legal counsel, is of the opinion that the chances that the class motion will be denied exceed the risk that it will be approved. In the event that the class motion will be approved, the complaint will become a class action which will be heard by the court on its merits. Should this occur, the Company will respond to the class motion in the time frame ordered by the court. On November 15, 2017 the Company filed its response to the class motion and a motion to dismiss the class motion.

 

On November 15, 2017, the court ordered the respondent (the original plaintiff) to respond to the motion to dismiss within 30 days, which response was filed by the respondent on November 29, 2017. On December 28, 2017, the Court ordered that a hearing on the foregoing matter will be held after the ruling on the Company’s appeal before the Nasdaq Hearings Panel regarding the delisting of the Company’s securities from Thethe Nasdaq Capital Market. On January 25, 2018, Nasdaq concluded that the Company is in compliance with all applicable listing standards and as a result, the scheduled hearing before the Hearings Panel was cancelled and the Company’s common stock continues to trade on Thethe Nasdaq Capital Market. On January 28, 2018, the Company informed the court accordingly. 

 

AAt a preliminary hearing on the Company’s motion to dismiss, is currently scheduled to bethat was held on April 26, 2018. As of2018, the date of this Annual Report on Form 10-K,Court ordered to suspend all the proceedings regarding the class motion and the Company’s motion to dismiss, is still pending.until Israeli Supreme Court’s adjudication in two cases pending before the Supreme Court, pertaining to similar issues argued by the Company in its motion to dismiss regarding the proper choice of law applicable to foreign companies listed both on TASE and on Nasdaq.

On October 16, 2018 the appellants in both Supreme Court pending cases withdrew their appeals without prejudice, following the Supreme Court’s recommendation. The Supreme Court commented that it appears that the lower courts’ judgments in the cases before him, which accepted arguments similar to the Company’s arguments in its motion to dismiss, appear to be correct. The Supreme Court recommended that to avoid additional future doubts, the legislator should attend to the matter of the proper choice of law applicable to foreign companies with dual listings.

Following a hearing regarding the dismissal of the Supreme Court pending cases, a hearing, held on November 19, 2018, the court ordered dismissal of the class action with prejudice. No order for costs was made.

d.

On August 7, 2018, the Company commenced an action against North Empire LLC (“North Empire”) in the Supreme Court of the State of New York, County of New York for breach of a Securities Purchase Agreement (the “Agreement”) in which it is seeking damages in an amount to be determined at trial, but in no event less than $616,000. On August 2, 2018, North Empire filed a Summons with Notice against the Company, also in the same Court, in which they allege damages in an amount of $11.4 million arising from an alleged breach of the Agreement. On September 6, 2018 North Empire filed a Notice of Discontinuance of the action it had filed on August 2, 2018. On September 27, 2018, North Empire filed an answer and asserted counterclaims in the action commenced by the Company against them, alleging that the Company failed to deliver stock certificates to North Empire causing damage to North Empire in the amount of $10,958,589. North Empire also filed a third-party complaint against the Company’s CEO and Chairman of the Board asserting similar claims against them in their individual capacities. On October 17, 2018, the Company filed a reply to North Empire’s counterclaims. On November 15, 2018, the Company’s CEO and Chairman of the Board filed a motion to dismiss North Empire’s third-party complaint. The parties are engaging in discovery in connection with the claims and counterclaims, and a hearing on the Company’s motion to dismiss is scheduled for April 16, 2019.

The Company believes, based on the opinion of its legal counsel, it is more likely than not that the counterclaims will be denied.

F-30

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 12 -CONTINGENCIES AND COMMITMENTS (Cont.)

e.

On September 6, 2018, the Company was notified by the Nasdaq Stock Market, (“NASDAQ”) that it was not in compliance with the minimum bid price requirements set forth in NASDAQ Listing Rule 5550(a)(2) for continued listing on the Nasdaq Capital Market. NASDAQ Listing Rule 5550(a)(2) requires listed securities to maintain a minimum bid price of $1.00 per share, and NASDAQ Listing Rule 5810(c)(3)(A) provides that a failure to meet the minimum bid price requirement exists if the deficiency continues for a period of 30 consecutive business days. The notification provided that the Company had 180 calendar days, or until March 5, 2019, to regain compliance with NASDAQ Listing Rule 5550(a)(2).

 

 e.f.On January 9, 2014, the Company’s general meeting approved an engagement with one of the investors (as specified in paragraph 1b above) for the acquisition of rights in a Venture for the accumulation of physical data of human beings by portable electronic devices for the purpose of locating, based on the accumulated data, articles of clothing in internet apparel stores, which will fit the person whose measurements were accumulated.

 

In consideration for the acquisition of the Venture, the Company will undertake to pay the seller 18% of the Company’s operational profit arising directly or indirectly from the Venture during a period of seven years from the termination of the development period of the Venture. In addition the Seller received an option for a buy-back of the Venture upon the occurrence of any one or more of the following: (a) if an application was filed for the liquidation of the Company or for the appointment of a receiver for the Company’s assets or any material part thereof or for the imposition of a lien on a material part of the Company’s assets, which were not revoked within 60 days from the date they were so filed; (b) if by the end of seven years from the execution date of the agreement the entire aggregate income of the Company arising directly or indirectly from the Venture or from the commercialization of the patent was lower than NIS 3.6 million. According to the Company’s evaluation, the current value is negligible. The buy-back option is valid for 90 days from the occurrence of either one of the above events. The agreed consideration was determinedwill be determine based on a valuation which was preparedwill be prepare by an independent assessor.

 

 f.g.

The Company entered into a two-year lease for office space under a non-cancelable operating lease agreement and renew it for one more year expiring August 2018.September 2019. The Company is obligated as part of the lease to pay maintenance expenses as well as property taxes and insurance costs as defined in the agreement. Monthly payments are approximately $7$9 over the course of the lease term adjusted for changes in the CPI. The Company issued a bank guarantee of approximately $70$63 for the benefit of the lessor.

In addition, The Company entered into a three-years cancelable operating lease agreement for cars.

F-31

F-31

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 12 -CONTINGENCIES AND COMMITMENTS (Cont.)

 

Approximate future minimum remaining non-cancellable rental payments due under these leases are as follows:

 Year Ending:   
     
 2018  48 

 Year Ending:   
     
 2019  87 
 

2020

  4 
 

2021

  2 

 

Rent expense (excluding taxes, fees and other charges) for the year ended December 31, 20172018 totaled approximately 84.$100.

 

 g.h.In November 2015, the Company entered a collaboration agreement with one of the Israel’s largest private couriers Katz Deliveries, LTD (“Katz”) under which the parties will collaborate to develop an application based on the company’s technology, which will allow the end customer to measure the size of packages intended for shipment and to receive details about the cost of sending the package, based on its size. The collaboration agreement is for a period of up to six months, which may be extended by agreement of both parties or terminated by either party with prior notice of 14 days.

 

On July 4, 2016, the Company announced that it completed integration of the first app (beta) that it developed in the said affiliation in the Katz’ systems.

 

The application uses the Company’s exclusive measuring algorithm and enables measuring the package’s volume by moving the smart phone over the package. This information, and the package’s barcode scan, picture and location are sent to the information servers of the Katz company and help in its pricing.

On November 7, 2016 the company announced the launch of BoxSizeID app, which is an application that enables customers to quickly and easily measure the size of a package and calculate the exact shipping cost. BoxSizeID also provides shipping companies accurate logistic data to better manage the process of shipping packages before the packages reach their distribution centers. The Company is currently carrying out a pilot to implement BoxSizeID with Katz.

 

 h.i.On March 4, 2016, the Company entered a collaboration and license agreement with LSY International, Inc., a private company incorporated in the United States and which, among other things, sells luxury clothes made of fur, cashmere, alpaca, and shearling under the brand name “Yudovsky”.

 

Under the agreement, the parties will cooperate for the purpose of integrating the company’s measurement technology and computerized information systems of LSY. The agreement stipulates that the integration of these technologies, will be completed within four months from the date the agreement was signed.

 

Upon completion of the integration, a 60-day technology testing period will begin, after which, subject to the fulfillment of the technological conditions, the agreement will take effect.

 

According to the agreement, the Company shall be entitled to a total of 7.5% of every sale by LSY, and LSY company will pay a monthly sum of $ 2.5$2.5 for maintenance fees and services that the company will provide.

 

F-32

F-32

 

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 12 -CONTINGENCIES AND COMMITMENTS (Cont.)

 

As the Company successfully completes integration of the technology into LSY’s systems and subject to the limitations set forth in the agreement, the Company will grant to LSY exclusive license to use the technology in the field of luxury clothing made of: fur, cashmere, alpaca and shearling. The exclusive license will be awarded to LSY as long as the company will have a minimal income from the agreement as follows:

 

1) Minimum income of $1,000 at the end of the first period of 24 months from the effective date, and

 

2) Minimum income of $5,000 at the end of each subsequent year.

 

Under the agreement, LSY will pay the Company $100 in fees for establishment and implementation of technology systems as follows:

 

1) $10 upon signing the agreement.

2) $30 upon start of implementation.

3) $20 upon completion of implementation and

4) $40 balance upon completion of testing and monitoring implementation and the agreement taking effect.

 

As of the reporting date, the Company received a total of $10 in accordance with the said terms of the agreement, which was recorded as deferred revenue in the framework of the payables section and credit balances until the fulfillment of conditions for revenue recognition.

 

Yudofsky Fur & Leather Co. postponed the launch of its e-commerce business.

 

The complexity in achieving the correct matching between the fur coat and the Humanhuman body is still in an experiment stage.

 

Yudofsky and the company are in continuous contact and decided to delay the completion of the integration until further notice

 

i.

On September 26, 2017, the Company was notified by The Nasdaq Stock Market, LLC that it was not in compliance with the minimum bid price requirements set forth in Nasdaq Listing Rule 5550(a)(2) for continued listing on The Nasdaq Capital Market. Nasdaq Listing Rule 5550(a)(2) requires listed securities to maintain a minimum bid price of $1.00 per share, and Nasdaq Listing Rule 5810(c)(3)(A) provides that a failure to meet the minimum bid price requirement exists if the deficiency continues for a period of 30 consecutive business days. The notification provided that the Company had 180 calendar days, or until March 26, 2018, to regain compliance with Nasdaq Listing Rule 5550(a)(2).

In addition, on June 5, 2017, the Company received written notice from the Nasdaq Listing Qualifications Department notifying the Company that for the preceding 30 consecutive business days, the Company’s common stock did not maintain a minimum Market Value of Listed Securities of $35 million per share as required by Nasdaq Listing Rule 5550(b)(2). The notification provided that the Company had 180 calendar days, or until December 4, 2018, to regain compliance with NASDAQ Listing Rule 5550(b)(2). On December 5, 2017, the Company received a second written notice from the Listing Qualifications Department of Nasdaq notifying the Company that its failure to regain compliance with Nasdaq Listing Rule 5550(b)(2) by December 4, 2017 would result in the Company’s securities being delisted from The Nasdaq Capital Market effective as of the open of business on December 14, 2017 unless the Company requested an appeal of such determination. The Company thereafter requested an appeal before the Hearings Panel, thereby staying the delisting of the Company’s securities pending the Hearings Panel’s decision.

On January 22, 2018, the Nasdaq Staff concluded that the Company had regained compliance with its Rule 5550(a)(2) based on the closing bid price of the Company’s common stock having been at $1.00 per share or greater from the 10 consecutive business days from January 5, 2018 to January 19, 2018.

In addition, on January 26, 2018, the Nasdaq Hearings Advisor informed the Company that the Nasdaq Staff had informed them that the Company’s Market Value of Listed Securities deficiency (as set forth in its Rule 5550(b)(2)) had been cured, and that the Company is in compliance with all applicable listing standards. As a result, the scheduled hearing before the Hearings Panel was cancelled.

The Company’s common stock continues to trade on The Nasdaq Capital Market under the symbol “MYSZ.”

F-33

F-33

  

MY SIZE, INC. AND ITS SUBSIDIARIES

 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

 

NOTE 13 -MARKETING, GENERAL AND ADMINISTRATIVE EXPENSES

 

   December 31, 
   2017  2016 
 Marketing  242   126 
 Salaries  533   271 
 Share based payments for consultants and employees  1,558   (23)
 Directors  46   49 
 Travel  127   63 
 Rent, office expenses and communication  183   178 
 Professional services  963   940 
 Public and investor relations expenses  730   105 
 Other  383   150 
          
    4,765   1,859 
   December 31, 
   2018  2017 
 Marketing  665   242 
 Salaries  617   533 
 Share based payments for consultants, directors and employees  952   1,558 
 Directors  57   46 
 Travel  243   127 
 Rent, office expenses and communication  194   183 
 Professional services  762   963 
 Public and investor relations  189   730 
 Other  391   383 
          
    4,070   4,765 

 

NOTE 14 -

FINANCIAL INCOME (EXPENSE), NET

 

 A.       Financial income December 31, 
   2017  2016 
        
 Revaluation of derivative  -   276 
 Exchange rate differences from the valuation of convertible  loans  -   71 
 Change in fair value of warrants  1,495   450 
          
    

1,495

   797 
 A.Financial income December 31, 
   2018  2017 
        
 Revaluation of derivative  156   - 
 Exchange rate differences  706   - 
 Revaluation investment in marketable securities  123   - 
 Change in fair value of warrants  -   1,495 
 other  28   - 
          
    1,013   1,495 

 

 B.      Financial expense December 31, 
   2017  2016 
        
 Revaluation of derivative  100   - 
 Financial expenses from loans  532   528 
 Revaluation PUT Option  -   776 
 Revaluation investment in marketable securities  623   1,233 
 other  34   8 
          
    1,289   2,545 
 B.Financial expense December 31, 
   2018  2017 
        
 Revaluation of derivative  -   100 
 Financial expenses from loans  192   532 
 Change in fair value of warrants  1,587   - 
 Revaluation investment in marketable securities  -   623 
 other  28   34 
          
    1,807   1,289 

 

F-34

MY SIZE, INC. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. dollars in thousands (except share data and per share data)

NOTE 15-EVENTS SUBSEQUENT TO THE BALANCE SHEET

a.On January 23, 2018, the Company and Consultant5 entered into an amendment to the consulting agreement pursuant to which the number of the options were amended such that Consultant5 received options to purchase up to 800,000 shares of the Company’s common stock at an exercise price of $1.00 per share. The options will expire on July 23, 2018 (see Note 10 e).
b.On February 2, 2018, the Company conducted a public offering of its securities pursuant to which it issued 3,000,000 shares of its common stock and five-year warrants to purchase up to 1,500,000 shares of common stock at an exercise price of $2.65 per share for gross proceeds of $6,000. The Company received net proceeds of $5,400 after deducting placement agent fees and other offering expenses.

- - - - -

 

F-34

F-35

  

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS AND FINANCIAL DISCLOSURE 

 

There were no disagreements with accountants on accounting and financial disclosure of a type described in Item 304 (a)(1)(iv) or any reportable event as described in Item 304 (a)(1)(v) of Regulation S-K.

 

ITEM 9A. CONTROLS AND PROCEDURES 

 

Evaluation of Disclosure Controls

Our Chief Executive Officer and Chief Financial Officer, after evaluating the effectiveness of the Company’s “disclosure controls and procedures” (as defined in the Securities Exchange Act of 1934 (“Exchange Act”) Rule 13a-15(e) and 15d-15(e)) as of December 31, 2017, the end of the period covered by this annual report, has concluded that our disclosure controls and procedures were effective such that the information required to be disclosed by us in reports filed under the Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding disclosure.

Management’s Report on Internal Control Over Financial Reporting

 

We carried out an evaluation, under the supervision and with the participation of our management, including our principal executive officerChief Executive Officer and principal financial officer,Chief Financial Officer, of the effectiveness of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)). as of December 31, 2018. Based upon that evaluation, our principal executive officer and principal financial officer concluded that, as of the end of the period covered in this report,Annual Report on Form 10-K, our disclosure controls and procedures were effective to ensure that information required to be disclosed in reports filed under the Exchange Act, as amended, is recorded, processed, summarized and reported within the required time periods specified in the SEC’s rules and forms and is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

Management’s Report on Internal Control Over Financial Reporting

 

The Company’sOur internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records, that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the Company’sour assets; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures of the Company are being made only in accordance with authorizations of the Company’sour management and directors; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’sour assets that could have a material effect on the financial statements.

 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

 

Our management, including our chief executive officerChief Executive Officer and chief financial officer,Chief Financial Officer, assessed the effectiveness of our internal control over financial reporting at December 31, 2017.2018. In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control—Integrated Framework.Framework (2013). Based on that assessment under those criteria, management has determined that, as of December 31, 2017,2018, our internal control over financial reporting was effective.

 

This Annual Report on Form 10-K does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to the exemption provided to issuers that are not “large accelerated filers” nor “accelerated filers” under the Dodd-Frank Wall Street Reform and Consumer Protection Act.

 

Changes in Internal Control Over Financial Reporting

 

There have been no changes in our internal control over financial reporting that occurred during our last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 

ITEM 9B. OTHER INFORMATION

 

None.

 

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36

 

PART III

 

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

 

The following table sets forth the name, age and positions of our executive officers and directors.

 

NAME Age  POSITIONDATES OF SERVICE
Eli Walles 3738 Chairman of the Board September 2013 – Present
Ronen Luzon 4748 Chief Executive Officer and Director September 2013 – Present
Or Kles 3536 Chief Financial Officer May 2016 – Present
Billy Pardo 4243 Chief Product Officer May 2014 – Present
Oded ShohanShoshan 3334 Chief Technology Officer May 2014 – Present
Oron Branitzky (1)(2)(3) 5960 Independent directorDirector March 2017 - Present
Oren Elmaliah (1)(2)(3) 3435 Independent directorDirector May 2017 – Present
Arik Kaufman (1)(2)(3) 3738 Independent directorDirector 

June 2017 – Present(1)Member of our audit committee

(2)Member of our nominating and corporate governance committee

(3)Member of our compensation committee

 

The business background and certain other information about our directors and executive officers is set forth below: 

 

Eli Walleshas served as our Chairman of the Board since September 2013. From January 2010 until February 2014, Mr. Walles served as the Marketing Manager of MS Berlin GMBH, a real estate investment company. We believe that Mr. Walles is qualified to serve as a member of our board of directors because of his experience in various transactions and his involvement in the Company’s business since its inception.

Ronen Luzon — Founder, Director & has served as our Chief Executive Officer

and a member of our board of directors since September 2013. Since 2006, Ronen Luzon has additionally served as Chief Executive Officer and founder of Malers Ltd., a company in the global security solutions market andwhich provides technological solutions for integrated communication infrastructures, security and control systems. Prior to Malers, Ltd., he held several senior marketing, sales management and professional services positions in a variety of international high tech companies including but not limited to, VP marketing of GA Tech and Professional Services Manager of Eldat Communication. Mr. Luzon graduated from Middlesex University in London with a B.S. in IT and Business Information Systems. We believe that Mr. Luzon is qualified to serve as a member of our Boardboard of directors because of his more than 20 years of experience in the technology sector.

 

Or Kles has served as our Chief Financial Officer

Or Kles since May 2016. He is a certified public accountant with a broad, diverse financial background. From May 2013 until April 2016 he served as Assistant Controller of Shikun and binui- Solel boneh infrastructure LTDBinui-Solel Boneh Infrastructure Ltd. and from December 2010 until May 2013 he served as an Associate at KPMG. OrMr. Kles holds an MBA and a B.A. in Business Management and Accounting (specializing in financing) from Hamaslool Ha’akademi shel Hamichlala Leminhal.The College of Management Academic Studies. Mr. Kles is a certificatecertified public accountant in Israel.

 

Billy Pardo has served as our Chief Product Officer since May 2014. From April 2010 until August 2013, Ms. Pardo served as Senior Director of Product Management of Fourier Education. Among her areas of expertise are launching products from concept to successful delivery in various methodologies, including Fourier Education’s award-winning einstein™ Science Tablet. Prior to that Ms. Pardo served in various product management positions including, Project Manager of Time to Know, Product Marketing Manager of RiT Technologies, Product Manager of Pricer AB and R&D Team Leader at Pricer AB. Ms. Pardo previously served as Software Engineer at Eldat Communication Ltd., and QA Engineer at NICE Systems. Ms. Pardo received an MBA from The Interdisciplinary Center and a B.A. in Computer Science from The Academic College of Tel-Aviv-Yaffo.

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Oded Shoshan has served as our Chief Technology Officer

since May 2014. Since 2012 Oded Shoshan has served as the founder and Chief Executive Officer of MonkeyTech Ltd., a company that provides design, development and characterization of mobile applications. From November 2009 until March 2012,Prior to that, Mr. Shoshan served as Software Engineer Team Lead of One Technology Pty Ltd. In addition, from August 2003 until October 2009 Mr. ShoshanLtd and for six years served as Softwarea software engineer of in the Israel Defense Forces, in the elite Data Center & Information Systems Unit (Mamram) and as an officer in the computer division of the Israeli Air Force. Mr. Shoshan holds a B.A. in cinemaCinema from Tel Aviv University.

 

Billy Pardo — Chief Product Officer

From April 2010 until August 2013, Billy PardoOron Branitzkyhas served as Senior Director of Product Management of Fourier Education. Among her areas of expertise are launching products from the concept to the successful delivery in various methodologies, including Fourier Education’s award-winning einstein™ Science Tablet. From August 2008 until April 2010, Mrs. Pardo served as Project Manager of Time to Know, and from June 2007 until September 2008 she served as Product Marketing Manager of RiT Technologies. From November 2005 until February 2007 Mrs. Pardo served as Product Manager of Pricer AB and from January 2001 until January 2005 she served as R&D Team Leader at Pricer AB. From January 1999 until July 2001, Mrs. Pardo served as Software Engineer at Eldat Communication Ltd., and from 1996 until 1999 she served as QA Engineer as NICE Systems. Mrs. Pardo received an MBA from The Interdisciplinary Center and a B.A. in computer science from The Academic College of Tel-Aviv, Yaffo.

Mr. Eli Walles — Chairman of the Board

From January 2010 until February 2014, Eli Walles served as the Marketing Manager of MS Berlin GMBH, a real estate investment company. We believe that Mr. Walles is qualified to serve as a member of our Board becauseboard of his experience in various transactions and his involvement in the Company’s businessdirectors since its inception. 

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March 2017. Mr. Oron Branitzky — Director

Oron Branitzky,Barnitzky has vast experience in retail technology. Since November 2017, Mr. Branitzky has served as Global Retail Business Development at Superup, and from January 2007 until December 2014 he served as Vice President of Sales and Marketing at Pricer AB. Pricer provides in-store, digital, shelf-edge solutionsPrior to that, enhance both store performance and the shopping experience. Mr. Branitzky built and managed a network of system integrators, resellers and subsidiaries in Europe, North America & Asia bringing the company to annual revenues of approximately $100 million. From October 1997 until December 2006, Mr. Branitzky has served as VP Marketing and Sales at Eldat Communication and from March 1994 until September 1997 he served as VP Marketing and Sales of Sarin Technologies Ltd. Since January 2015, Mr. Branitzky has served as Chairmanchairman of the Boardboard of directors of WiseShelf Ltd. , and from May 2015 until March 2016, Mr. Branitzky served as an advisory board member of ciValue. Mr. Branitzky received a B.S. from the Hebrew University of Jerusalem and an MBA in International Marketing from Tel Aviv University. We believe that Mr. Branitzky is qualified to serve as a member of our Boardboard of directors because of his more than 20 years of experience in managing the sales of hi-tech solutions to retailers across the globe. 

Oren Elmaliah – Director  

, has served as a member of our board of directors since May 2017. In September 2015, Oren Elmaliah founded Accounting Team IL and has acted as Account Manager since then. Accounting Team IL is a financial consultancy and service provider to public companies traded in Israel and abroad. Since February 2017, Mr. Elmaliah has served as controller of BioBlast Pharma, and since January 2017 he has served as Chief Financial Officer of Presstek Israel. In addition, since September 2015, Mr. Elmaliah has served has as an Israel Authorities Reporting Officer of LG Electronics Israel and since September 2015 he has served as Local Financial Report Consultant of Chiasma. From July 2011 until August 2015, Mr. Elmaliah has served as CPA, Financial Director of CFO Director Ltd and from June 2010 until July 2011 he served as Risk Management Consultant of RSM International Limited. Mr. Elmaliah holds a B.A in accounting/economicsAccounting/Economics and a Msc. in finance/accountingFinance/Accounting from Tel Aviv University, Israel. He is a licensed Certified Public Accountant in Israel. We believe that Mr. Elmaliah is qualified to serve as a member of our Boardboard of directors because of his vast finance experience and public company management and administration his experience in the fields of finance, accounting, and financial regulation. 

Arik Kaufman – Director

has served as a member of our board of directors since June 2017. Mr. Kaufman is an attorney specializing in the fields of commercial law, corporate law and capital markets and since 2016 runs his own law office in Israel. He holds ahas vast experience in the fields of financial reporting and financial regulation. Since September 2017, Mr. Kaufman serves as VP Business Development of Mor Research Applications and since November 2016 he has served as General Legal Counsel of Mor Research Applications. From December 2008 until March 2016, Mr. Kaufman served as a lawyerwas an attorney at Victor Tshuva and Co., Mr. Kaufman conducted his internshipinterned at Baratz, Horn and Co from 2007 until 2008. From January 2003 until January 2007,Co. Previously, Mr. Kaufman served as Call Center Shift Manager/Oracle CRM Implementation Team at Comverse Technology, Inc. Since February 2018, Mr. Kaufman has served as a director of Ophectra Real Estate & Investments Ltd (“Ophectra”),and, since January 2018, Mr. Kaufman has served as an external director of TechnoPlus Ventures (“TechnoPlus”) andVentures. In addition, since May 2016 he serves as a director of BGI Investments 1961 Ltd (“BGI”). In addition, since May 2016, Mr. Kaufman serves as the chairman of the audit committee of BGI, since January 2018 he has served as a member of the audit committee of TechnoPlus and since February 2018 he serves as a member of the compensation committee of Ophectra.Ltd. Mr. Kaufman holds an LLB in Law from the Interdisciplinary Center, Herzliya, and is admitted to the Israeli Bar. We believe that Mr. Kaufman is qualified to serve as a member of our Boardboard of directors based upon his experience of assisting with the completion of numerous venture capital financings, mergers, acquisitions, and strategic relationships. In addition, he has served and as a member of the board of various publicly traded companies, including companies that operate in the same industry as us.&

 

Family Relationships 

Mr.

Ronen Luzon, the Chief Executive Officer and a Directormember of the Company,our board of directors, and Mrs. Billy Pardo, the Chief Product Officer, of the Company, are husband and wife. There are no other family relationships among any of our current or former directors or executive officers. 

Arrangements between Officers and Directors 

To our knowledge, there is no arrangement or understanding between any

38

 

Involvement in Certain Legal Proceedings

 

We are not aware of any of our directors or officers being involved in any legal proceedings in the past ten years relating to any matters in bankruptcy, insolvency, criminal proceedings (other than traffic and other minor offenses), or being subject to any of the items set forth under Item 401(f) of Regulation S-K.

 

Board of Directors

There are no agreements with respect to the election of directors. Each director is elected for a period of one year at our annual meeting of stockholders and serves until the next such meeting and until his or her successor is duly elected or until his or her earlier resignation or removal. The board may also appoint additional directors. A director so chosen or appointed will hold office until the next annual meeting of stockholders and until his or her successor is duly elected and qualified or until his or her earlier resignation or removal. Our board of directors has reviewed the materiality of any relationship that each of our directors has with us, either directly or indirectly. Based upon this review, we believe that Arik Kaufman, Oren Elmaliach, and Oron Branitzky qualify as independent directors in accordance with the standards set by the Nasdaq and Rule 10A-3 promulgated under the Exchange Act.

Committees of the Board 

Audit Committee

The Company’s

Our audit committee, is comprised of Oron Branitzky, Oren Elmaliah and Arik Kaufman. Mr. Elmaliah serves as Chairmanchairman of the audit committee. The audit committee is responsible for retaining and overseeing our independent registered public accounting firm, approving the services performed by our independent registered public accounting firm and reviewing our annual financial statements, accounting policies and our system of internal controls. The audit committee acts under a written charter, which more specifically sets forth its responsibilities and duties, as well as requirements for the audit committee’s composition and meetings. The audit committee charter is available on the Company’sour websitewww.mysizeid.com.  

Our audit committee charter details the principal functions of the audit committee, including: 

the appointment, compensation, retention, replacement, and oversight of the work of the independent auditors and any other independent registered public accounting firm engaged by us;

36

pre-approving all audit and non-audit services to be provided by the independent auditors or any other registered public accounting firm engaged by us, and establishing pre-approval policies and procedures;
reviewing and discussing with the independent auditors all relationships the auditors have with us in order to evaluate their continued independence;
setting clear hiring policies for employees or former employees of the independent auditors;
setting clear policies for audit partner rotation in compliance with applicable laws and regulations;
obtaining and reviewing a report, at least annually, from the independent auditors describing (i) the independent auditor’s internal quality-control procedures and (ii) any material issues raised by the most recent internal quality-control review, or peer review, of the audit firm, or by any inquiry or investigation by governmental or professional authorities, within, the preceding five years respecting one or more independent audits carried out by the firm and any steps taken to deal with such issues;
reviewing and approving any related party transaction required to be disclosed pursuant to Item 404 of Regulation S-K promulgated by the SEC prior to us entering into such transaction; and
reviewing with management, the independent auditors, and our legal advisors, as appropriate, any legal, regulatory or compliance matters, including any correspondence with regulators or government agencies and any employee complaints or published reports that raise material issues regarding our financial statements or accounting policies and any significant changes in accounting standards or rules promulgated by the Financial Accounting Standards Board, the SEC or other regulatory authorities. 

 

The Boardboard of directors has determined that each member of the audit committee is “independent,” as that term is defined by applicable SEC rules. In addition, the Boardboard of directors has determined that each member of the audit committee is “independent,” as that term is defined by the rules of the Nasdaq Stock Market.

 

The Boardboard of directors has determined that Mr. Oren Elmaliah is an “audit committee financial expert” serving on its audit committee, and is independent, as the SEC has defined that term in Item 407 of Regulation S-K.

 

The audit committee met on 6 occasions during the fiscal year ended December 31, 2017. Each of the members of the audit committee attended at least 75% of the meetings held by the audit committee during the time such directors served as a member of the committee. Compensation Committee

 

Compensation Committee

The Company’sOur compensation committee consists of Oron Branitzky, Oren Elmaliah and Arik Kaufman. Mr. Branitzky serves as Chairmanchairman of the compensation committee.Thecompensation committeeacts under a written charter, which more specifically sets forth its responsibilities and duties, as well as requirements for thecompensation committee’s composition and meetings. Thecompensation committeecharter is available on the Company’s websitewww.mysizeid.com.

Our compensation committee charter details the principal functions of the compensation committee, including:

reviewing and approving on an annual basis the corporate goals and objectives relevant to our Chief Executive Officer’s compensation, evaluating our Chief Executive Officer’s performance in light of such goals and objectives and determining and approving the remuneration (if any) of our Chief Executive Officer’s based on such evaluation;
reviewing and approving the compensation of all of our other executive officers;
reviewing our executive compensation policies and plans;
implementing and administering our incentive compensation equity-based remuneration plans;
assisting management in complying with our proxy statement and annual report disclosure requirements;

37

approving all special perquisites, special cash payments and other special compensation and benefit arrangements for our executive officers and employees;
producing a report on executive compensation to be included in our annual proxy statement; and
● reviewing, evaluating and recommending changes, if appropriate, to the remuneration for directors.

The Board has determined that all of the members of the compensation committee are “independent”as that term is defined by the rules of the Nasdaq Stock Market.

 

The compensation committee met on 2 occasions duringcommittee’s roles and responsibilities include making recommendations to the fiscal year ended December 31, 2017. Eachboard of the members ofdirectors regarding the compensation committee attended at least 75%for our executives, the role and performance of our executive officers, and appropriate compensation levels for our CEO, which are determined without the meetings held by theCEO present, and other executives. Our compensation committee during the time such directors served as a member of the committee. 

Governancealso administers our 2017 Equity Incentive Plan and Nominations Committee

our 2017 Consultant Equity Incentive Plan. The members of the corporate governance and nominations committee are Oron Branitzky, Oren Elmaliah and Arik Kaufman. Mr. Kaufman serves as Chairman of the corporate governance and nominations committee. The governance and nominations committee will be responsible for overseeing the selection of persons to be nominated to serve on our Board. The governance and nominationscompensation committee acts under a written charter, which more specifically sets forth its responsibilities and duties, as well as requirements for the governance and nominationscompensation committee’s composition and meetings. The governance and nominationscompensation committee charter is available on the Company’sour websitewww.mysizeid.com.

 

The BoardOur board of directors has determined that all of the members of thegovernance and nominations compensation committeeare “independent”as that term is defined by the rules of the Nasdaq Stock Market.

 

Nominating and Corporate Governance Committee

The members of the nominating and corporate governance committee are Oron Branitzky, Oren Elmaliah and Arik Kaufman. Mr. Kaufman serves as chairman of the corporate governance and nominations committee. The nominating and corporate governance committee acts under a written charter, which more specifically sets forth its responsibilities and duties, as well as requirements for the nominating and corporate governance committee’s composition and meetings. The nominating and corporate governance committee charter is available on our website www.mysizeid.com

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The nominating and corporate governance committee develops, recommends and oversees implementation of corporate governance principles for the Companyus and considers recommendations for director nominees. The governancenominating and nominationscorporate governance committee also considers stockholder recommendations for director nominees that are properly received in accordance with applicable rules and regulations of the SEC. Our stockholders that wish to nominate a director for election to the Boardboard of directors should follow the procedures set forth in our bylaws.

 

The governancenominating and nominationscorporate governance committee will consider persons identified by its members, management, stockholders, investment bankers and others. The guidelines for selecting nominees, which are specified in the nominating committee charter, generally provide that persons to be nominated:

 

should be accomplished in his or her field and have a reputation, both personal and professional, that is consistent with our image and reputation;

 

should have relevant experience and expertise and would be able to provide insights and practical wisdom based upon that experience and expertise; and

 

should be of high moral and ethical character and would be willing to apply sound, objective and independent business judgment, and to assume broad fiduciary responsibility.

 

The governancenominating and nominationscorporate governance committee will consider a number of qualifications relating to management and leadership experience, background and integrity and professionalism in evaluating a person’s candidacy for membership on the board of directors. The governancenominating and nominationscorporate governance committee may require certain skills or attributes, such as financial or accounting experience, to meet specific board needs that arise from time to time and will also consider the overall experience and makeup of its members to obtain a broad and diverse mix of Boardboard of directors members. The nominating and corporate governance committee will not distinguish among nominees recommended by stockholders and other persons.

 

The governance and nominations committee met on 3 occasions during the fiscal year ended December 31, 2017. EachOur board of directors has determined that all of the members of the nominating and corporate governance and nominations attended at least 75%committee are “independent” as that term is defined by the rules of the meetings held by the governance and nominations during the time such directors served as a member of the committee.Nasdaq Stock Market.

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Compliance with Section 16(a) of the Securities Exchange Act of 1934

 

Section 16(a) of the Exchange Act requires our directors and executive officers, and persons who own more than 10% of a registered class of our equity securities, to file with the SEC initial reports of ownership and reports of changes in ownership of our common stock and other equity securities. Officers, directors and greater than 10% stockholders are required by SEC regulations to furnish us with copies of all Section 16(a) forms they file.

 

To our knowledge, based solely upon a review of Forms 3, 4, and 5 furnished to us during the fiscal year ended December 31, 2017,2018, we believe that the directors, executive officers, and greater than 10% beneficial owners have complied with all applicable filing requirements during the fiscal year ended December 31, 2017,2018, except the initial Form 3s filed byas follows: (i) our directors, Arik Kaufman, Oren Elmaliah Arik Kaufman and Oron Branitzky.Braniztky, each filed one late Form 4 with respect to a grant of options that we made to them, and (ii) Israel Levy, who may have been a former 10% beneficial owner, filed one late Form 4 with respect to a sale of our shares.  

 

Code of Conduct and Ethics

 

We have a Code of Business Conduct and Ethics that applies to all our employees, and a Supplemental Code of Ethics that specifically applies to our Chief Executive Officer and Principal Financial Officer.employees. The text of the Code of Business Conduct and Ethics and the Supplemental Code of Ethics areis publicly available on our website atwww.mysizeid.com. Information contained on, or that can be accessed through, our website does not constitute a part of this report and is not incorporated by reference herein. Disclosure regarding any amendments to, or waivers from, provisions of the code of conduct and ethics that apply to our directors, principal executive and financial officers will be posted on the “Investors-Corporate Governance” section of our website atwww.mysizeid.com or will be included in a Current Report on Form 8-K, which we will file within four business days following the date of the amendment or waiver.

  

Board Leadership Structure and RoleChange in Risk OversightProcedures for Recommending Directors

 

Although we do not require separationThere have been no material changes to the procedures by which our stockholders may recommend nominees to our board of directors from those procedures set forth in our Proxy Statement for our 2018 Annual Meeting of Stockholders, filed with the offices of the Chairman of the Board and Chief Executive Officer, we currently have a different person serving in each such role — Mr. Walles is our Chairman, and Mr. Luzon is our Chief Executive Officer. The decision whether to combine or separate these positions dependsSEC on what our Board deems to be in the long term interest of stockholders in light of prevailing circumstances. The separation of duties provides strong leadership for the Board while allowing the Chief Executive Officer to be the leader of the Company, focusing on its customers, employees, and operations. Our Board of Directors believes the Company is well-served by this flexible leadership structure and that the combination or separation of these positions should continue to be considered on an ongoing basis.May 18, 2018.

 

Changes in Nominating Procedures

None.

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ITEM 11. EXECUTIVE COMPENSATION 

 

Summary Compensation Table

 

The following sets forth the compensation paid by My Size, Inc.us to our principalnamed executive officers, during the yearyears ended December 31, 20172018 and December 31, 2016.2017.

Name and Principal Position Year  Salary
($) (1)
  Bonus
($)
  Stock
Awards
($)
  Option
Awards
($) (2)
  All Other
Compensation
($)
  Total
($)
 
Eli Walles 2018   117,000   19,000       -    37,000   56,000   229,000 
Chairman of the Board 2017   117,000   -   -   66,000   57,000   240,000 
                            
Ronen Luzon 2018   145,000   44,000   -   18,000   78,000   285,000 
Chief Executive Officer 2017   133,000   -   -   31,000   49,000��  213,000 
                            
Or Kles 2018   89,000   21,000   -   14,000   36,000   160,000 
Chief Financial Officer 2017   83,000   -   -   13,000   35,000   131,000 
                            
Billy Pardo 2018   125,000   19,000   -   18,000   50,000   213,000 
Chief Product Officer 2017   117,000   -   -   31,000   38,000   186,000 

 

Name and Principal Position Year Salary
($)
  Bonus
($)
  Stock
Awards
($)
  Option
Awards
($)
  All Other
Compensation
($)
  Total
($)(1)
 
                     
Ronen Luzon 2017  163,000   0   0   31,000   0   194,000 
Chief Executive Officer, Secretary and Treasurer 2016  77,000   0   0   0   0   77,000 
                           
Billy Pardo 2017  152,000   0   0   31,000   0   183,000 
Chief Product Officer 2016  119,000   0   0   0   0   119,000 
                           
Eli Walles 2017  156,000   0   0   66,000   0   222,000 
Chairman of the Board 2016  115,000   0   0   -   0   115,000 

Narrative disclosure to Summary Compensation Table

(1)Salary for the years 2018 and 2017 are based on average US$/NIS representative exchange rates of NIS3.6.

(2)Amounts in this column represent the grant date fair value of options granted to the named executive officers during 2018 and 2017, computed in accordance with FASB ASC Topic 718. These amounts do not necessarily correspond to the actual value that may be realized by the named executive officers. The exchange rate is determined onassumptions made in valuing the last day ofoptions reported in this column are discussed in Note 10 to our financial statements for the Company’s fiscal year. As such, all New Israeli Shekel, or NIS, amounts have been translated into U.S. dollars at theyear ended December 31, 2017 noon buying rate in the City of New York for cable transfers of NIS as certified for customs purposes by the Federal Reserve Bank of New York, being$1.00 = NIS 3.467 ($1.00=NIS 3.845 at the December 31, 2016).2018.

 

All Other Compensation Table

The “All Other Compensation” amounts set forth in the Summary Compensation Table above consist of the following:

Name Year  Automobile-
Related
Expenses
($)
  Manager’s
Insurance*
($)
  Education
Fund*
($)
  Other social benefits**
($)
  Total
($)
 
Eli Walles  2018   11,000   21,000   11,000   13,000   56,000 
   2017   11,000   17,000   9,000   20,000   57,000 
                         
Ronen Luzon  2018   24,000   26,000   11,000   12,000   73,000 
   2017   16,000   18,000   8,000   7,000   49,000 
                         
Or Kles  2018   6,000   13,000   7,000   10,000   36,000 
   2017   6,000   12,000   6,000   10,000   34,000 
                         
Billy Pardo  2018   2,000   26,000   12,000   10,000   50,000 
   2017   6,000   16,000   8,000   8,000   38,000

*Manager’s insurance and education funds are customary benefits provided to employees based in Israel. Manager’s insurance is a combination of severance savings (in accordance with Israeli law), defined contribution tax-qualified pension savings and disability insurance premiums. An education fund is a savings fund of pre-tax contributions to be used after a specified period of time for educational or other permitted purposes.
**

Other social benefits for 2018 and 2017 for all named individuals includes tax payments in respect of social benefits, and additionally in 2018, for each of Ronen Luzon and Billy Pardo, includes a sum of $5,000 for travel related expenses.

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Agreements with Named Executive Officers

Eli Walles

On November 18, 2018, My Size Israel 2014 Ltd., or My Size Israel entered into an employment agreement with Eliyahu Walles, or the Walles Employment Agreement, pursuant to which Mr. Walles will serve as our Chairman of the board of directors. Pursuant to the terms of the Walles Employment Agreement, Mr. Walles shall receive NIS 35,000 per month as his base salary and shall be eligible to receive such bonus as determined by us. In addition, Mr. Walles shall be entitled to social benefits and other benefits, including, but not limited to, contributions towards an education fund, pension scheme, manager’s insurance, insurance coverage, including insurance in case of disability, annual vacation days, sick leave and expense reimbursement. Pursuant to the terms of the Walles Employment Agreement and subject to certain conditions, payments made by us to the pension fund or the manager’s insurance fund shall be made in lieu of severance payments due to Mr. Walles. The term of the Walles Employment Agreement shall be effective as of September 1, 2018 and shall continue until such time either party provides written notice to the other party at least 75 days in advance of the termination of such agreement. We may also terminate Mr. Walles’ employment without prior written notice (or payment in lieu of such notice) for Cause (as defined in the Walles Employment Agreement).

Ronen Luzon

On November 18, 2018, My Size Israel, our wholly-owned subsidiary, entered into an employment agreement with Ronen Luzon, or the Luzon Employment Agreement, pursuant to which Mr. Luzon will serve as our Chief Executive Officer. Pursuant to the terms of the Luzon Employment Agreement, Mr. Luzon shall receive NIS 50,000 per month as his base salary and shall be eligible to receive such bonus as determined by us. In addition, Mr. Luzon shall be entitled social benefits and to other benefits, including, but not limited to, contributions towards an education fund, pension scheme, manager’s insurance, insurance coverage, including insurance in case of disability, annual vacation days, sick leave and expense reimbursement. Pursuant to the terms of the Luzon Employment Agreement and subject to certain conditions, payments made by the Company to the pension fund or manager’s insurance fund shall be made in lieu of severance payments due to Mr. Luzon. The term of the Luzon Employment Agreement shall be effective as of September 1, 2018 and shall continue until such time either party provides written notice to the other party at least 75 days in advance of the termination of such agreement. We may also terminate Mr. Luzon’s employment without prior written notice (or payment in lieu of such notice) for Cause (as defined in the Luzon Employment Agreement).

Or Kles

On November 18, 2018, My Size Israel entered into an employment agreement with Or Kles, or the Kles Employment Agreement, pursuant to which Mr. Kles will serve as our Chief Financial Officer. Pursuant to the terms of the Kles Employment Agreement, Mr. Kles shall receive NIS 30,000 per month as his base salary and shall be eligible to receive such bonus as determined by us. In addition, Mr. Kles shall be entitled to social benefits and other benefits, including, but not limited to, contributions towards an education fund, pension scheme, manager’s insurance, insurance coverage, including insurance in case of disability, annual vacation days, sick leave and expense reimbursement. Pursuant to the terms of the Kles Employment Agreement and subject to certain conditions, payments made by us to the pension fund or the manager’s insurance fund shall be made in lieu of severance payments due to Mr. Kles. The term of the Kles Employment Agreement shall be effective as of September 1, 2018 and shall continue until such time either party provides written notice to the other party at least 75 days in advance of the termination of such agreement. We may also terminate Mr. Kles’s employment without prior written notice (or payment in lieu of such notice) for Cause (as defined in the Kles Employment Agreement).

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Billy Pardo

On November 18, 2018, My Size Israel entered into an employment agreement with Billy Pardo, or the Pardo Employment Agreement, pursuant to which Ms. Pardo will serve as our Chief Product Officer. Pursuant to the terms of the Pardo Employment Agreement, Ms. Pardo shall receive NIS 40,000 per month as her base salary and shall be eligible to receive such bonus as determined by us. In addition, Ms. Pardo shall be entitled to social benefits and other benefits, including, but not limited to, contributions towards an education fund, pension scheme, manager’s insurance ,insurance coverage, including insurance in case of disability, annual vacation days, sick leave and expense reimbursement. Pursuant to the terms of the Pardo Employment Agreement and subject to certain conditions, payments made by us to the pension fund or the manager’s insurance fund shall be made in lieu of severance payments due to Ms. Pardo. The term of the Pardo Employment Agreement shall be effective as of September 1, 2018 and shall continue until such time either party provides written notice to the other party at least 75 days in advance of the termination of such agreement. We may also terminate Ms. Pardo’s employment without prior written notice (or payment in lieu of such notice) for Cause (as defined in the Pardo Employment Agreement).

Outstanding Equity Awards at Fiscal Year-End

 

The following table provides information regarding option awardsoptions held by each of our named executive officers that were outstanding as of December 31, 2017.2018.

 

  Option Awards 
Name and Principal Position 

Number of Securities Underlying Unexercised Options

Exercisable 

  

Number of Securities Underlying Unexercised Options

Unexercisable

  

Option

Exercise

Price

  

Option

Expiration

Date

Eli Walles – Chairman of the Board  300,000(1)  -  $1.21  7/24/2022
               
Ronen Luzon - Chief Executive Officer  150,000(1)  -  $1.21  7/24/2022
               
Or KlesChief Financial Officer  56,666(2)  28,334(2) $1.21  7/24/2022
               
Billy Pardo- Chief Product Officer  150,000(1)  -  $1.21  7/24/2022

Outstanding Equity Awards at Fiscal Year-End

(1)The option has a grant date of July 24, 2017 and vested in full on January 24, 2018.

(2)The option has a grant date of July 24, 2017. 28,334 options vested immediately upon grant, 28,333 options vested on May 1, 2018 and as the remaining 28,333 options will vest on May 1, 2019.

  

  Option Awards
Name and Principal Position 

Number of Securities Underlying Unexercised Options

Exercisable

  

Number of Securities Underlying Unexercised Options

Unexercisable

  

Option

Exercise

Price

  

Option

Expiration

Date

            
Ronen Luzon -Chief Executive Officer                -   150,000   1.21$ 24/7/2022
               
Billy Pardo-Chief Product Officer  -   150,000   1.21$ 24/7/2022
               
Eli Walles –Chairman of the Board  -   300,000   1.21$ 24/7/2022

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Director Compensation

40

 

The following table sets forth compensation information for our non-employee directors for the year ended December 31, 2017.2018.

 

Name Fees earned or
paid in
cash ($)
  Option
awards
($)(1)
  Total
($)(2)
  Fees earned or
paid in
cash ($)(1)
  Option
awards
($)(1)
  Total
($)
 
Oren Elmalih(3)  9,520   565   10,085   17,007   4,819   21,826 
Oron Barnitzky(4)  11,493   565   12,058   20,324   4,819   25,143 
Arik Kaufman(5)  7,542   565   8,107   16,828   4,819   21,647 

 

Narrative disclosure to Director Compensation Table

(1)Fees for the years 2018 and 2017 are based on average US$/NIS representative exchange rates of NIS3.6.

 

(1)(2)

Amounts in this column represent the grant date fair value of options granted to the non-employee directors during 2017,2018, computed in accordance with Financial Accounting Standards Board Accounting StandardsCodification Topic 718, which is referred to herein as FASB ASC Topic 718. These amounts do not necessarily correspond to the actual value that may be realized by the non-employee directors. The assumptions made in valuing the options reported in this column are discussed in Note 10 to our financial statements for the year ended December 31, 2017.

(2) The exchange rate is determined on the average of the Company’s fiscal year. As such, all New Israeli Shekel, or NIS, amounts have been translated into U.S. dollars as at the year ended December 31, 2017, buying rate in the City of New York for cable transfers of NIS as certified for customs purposes by the Federal Reserve Bank of New York, being US1.00 = NIS 3.600
(3) 

Mr. Elmalih’s 2017 compensation consisted of $9,368 per annum and $298 per meeting (33,726 NIS per annum plus 1,072 NIS per meeting).

(4) 

Mr. Branitzky’s 2017 compensation consisted of $9,368 per annum and $298 per meeting (33,726 NIS per annum plus 1,072 NIS per meeting).

(5) Mr. Kaufman’s 2017 compensation consisted of $9,368 per annum and $298 per meeting (33,726 NIS per annum plus 1,072 NIS per meeting). 2018.

We compensate our non-employee directors for their service as a member of our board. Mr. Walles and Mr. Luzon receive no separate compensation for board service. Mr. Walles’s and Mr. Luzon’s compensation is set forth above in the Summary Compensation Table.

 

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Each non-employee director is entitled to receive a per meeting fee of $286. Non-employee directors are also reimbursed for their travel and reasonable out-of-pocket expenses incurred in connection with attending board and committee meetings, to the extent that attendance is required by the board or the committee(s) on which that director serves.

 

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Security Ownership of Certain Beneficial Holders and Management

 

The following table sets forth certain information regarding beneficial ownership of shares of our common stock as of March 19, 20181, 2019 by (i) each person known to beneficially own more than 5% of our outstanding common stock, (ii) each of our directors, (iii) each of our named executive officers, and (iv) all of our directors and executive officers as a group. Except as otherwise indicated, the persons named in the table below have sole voting and investment power with respect to all shares beneficially owned, subject to community property laws, where applicable.

 

Beneficial Owner(1)

 Shares of Common Stock Beneficially Owned  Percentage(2)  Shares of Common Stock Beneficially Owned  Percentage(2) 
5% Holder:      
Shoshana Zigdon  3,500,000   12% 3,500,000  11.7%
Named executive officers and directors:        
Executive officers and directors:      
Eliyahu Walles  300,000(3)  1.02% 300,000(3) 1.0%
Ronen Luzon  2,055,950(4)  6.98% 2,055,950(4) 6.8%
Or Kles  

56,666

(5)  *  85,000(5) * 
Billy Pardo  2,055,950(6)  6.98% 2,055,950(6) 6.8%
Oded Shoshan  45,000(7)  *  45,000(7) *
Arik Kaufman  0(8)  0% 10,000(8) *
Oren Elmaliah  0(9)  0% 10,000(9) *
Oron Branitzky  0(10)  0% 10,000(10) *
All Executive Officers and Directors as a Group (8 persons)  2,457,616   8.23% 2,515,950  8.4%

 

*lessLess than 1%

(1)The address of each person is c/o My Size, Inc., 3 Arava St., pobPOB 1026, Airport City, Israel 7010000 unless otherwise indicated herein.

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(2)The calculation in this column is based upon 29,145,92729,852,389 shares of common stock outstanding on March 19, 2018.1, 2019. Beneficial ownership is determined in accordance with the rules of the SEC and generally includes voting or investment power with respect to the subject securities. Shares of common stock that are currently exercisable or exercisable within 60 days of March 19, 20181, 2019 are deemed to be beneficially owned by the person holding such securities for the purpose of computing the percentage beneficial ownership of such person, but are not treated as outstanding for the purpose of computing the percentage beneficial ownership of any other person.
(3)IncludesConsists of options to purchase up to 300,000 shares of the Company’sour common stock.
(4)IncludesConsists of (i) 1,755,950 shares of common stock, (ii) options to purchase up to 150,000 shares of the Company’sour common stock, and (iii) options to purchase up to 150,000 shares of the Company’sour common stock which are held by Billy Pardo, Ronen Luzon’s spouse. Mr. Luzon may be deemed to beneficially hold the securities of the Companyus held by Mrs.Ms. Pardo.
(5)

IncludesConsists of an option to purchase 56,66685,000 shares of the Company’sour common stock. Excludes an option to purchase up to 28,334 shares of the Company’s common stock which vest in full on May 1, 2019.

(6)IncludesConsists of (i) options to purchase up to 150,000 shares of the Company’s common stock, (ii) 1,755,950 shares of common stock which are held by Ronen Luzon, Billy Pardo’s spouse, and (iii) options to purchase up to 150,000 shares of the Company’sour common stock which are held by Ronen Luzon, Billy Pardo’s spouse. Mrs.Ms. Pardo may be deemed to beneficially hold the securities of the Company held by Mr. Luzon.
(7)

IncludesConsists of options to purchase up to 45,000 shares of the Company’sour common stock.

(8)ExcludesConsists of options to purchase up to 10,000 shares of the Company’sour common stock. Excludes an option to purchase up to 10,000 shares of our common stock which will vest in full on July 24, 2018.September 6, 2019.
(9)ExcludesConsists of options to purchase up to 10,000 shares of the Company’sour common stock. Excludes an option to purchase up to 10,000 shares of our common stock which will vest in full on July 24, 2018.September 6, 2019.
(10)

ExcludesConsists of options to purchase up to 10,000 shares of the Company’sour common stock. Excludes an option to purchase up to 10,000 shares of our common stock which will vest in full on July 24, 2018.

September 6, 2019.

Change in Control

We are not aware of any arrangement that might result in a change in control in the future. We have no knowledge of any arrangements, including any pledge by any person of our securities, the operation of which may at a subsequent date result in a change in the Company’s control.

Securities Authorized for Issuance Under Equity Compensation Plans

On January 29, 2017, our board of directors approved the 2017 Equity Incentive Plan and the 2017 Consultant Equity Incentive Plan, which were approved by our stockholders on March 21, 2017. In addition, on January 29, 2017, our board of directors approved the Stock Option Plan Israel Grantees Sub-Plan. The 2017 Equity Incentive Plan initially authorized the issuance of up to 2,000,000 shares of common stock under the plan and the 2017 Consultant Equity Incentive Plan initially authorized the issuance of up to 3,000,000 shares of common stock under the plan. On February 12, 2018, our stockholders approved an amendment to the 2017 Consultant Equity Incentive Plan to increase the maximum number of shares of our common stock available for issuance under the plan from 3,000,000 to 4,500,000. On July 3, 2018, our stockholders approved an amendment to the 2017 Equity Incentive Plan to increase the maximum number of shares of our common stock available for issuance under the plan from 2,000,000 to 3,000,000 and an amendment to the 2017 Consultant Equity Incentive Plan to increase the maximum number of shares of our common stock available for issuance under the plan from 4,500,000 to 7,000,000.

The following table summarizes information about our equity compensation plans and individual compensation arrangements as of December 31, 2018. 

  Number of 
securities 
to be issued 
upon exercise of 
outstanding options, 
warrants and rights
(a)
  Weighted- 
average exercise 
price of 
outstanding 
options, 
warrants and 
rights 
(b)
  Number of 
securities 
remaining available for 
future issuance under 
equity compensation plans 
(excluding securities 
reflected in column 
(a) (c)
 
Equity compensation plans approved by security holders  

1,580,000

   

1.13

   

8,393,334

 
Equity compensation plans not approved by security holders  

1,020,000

   

4.186

   - 
Total  

2,600,000

  

2.33

   

8,393,334

 

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ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

 

During years ended December 31, 2018 and 2017, except for compensation arrangements described elsewhere herein, we did not participate in any transaction, and we are not currently participating in any proposed transaction, or series of transactions, in which the amount involved exceeded the lesser of $120,000 or one percent of the average of our total assets at year end for the last two completed fiscal years, and in which, to our knowledge, any of our directors, officers, five percent beneficial security holders, or any member of the immediate family of the foregoing persons had, or will have, a direct or indirect material interest.

Compensation arrangements for our named executive officers and directors are described in the section entitled “Executive Compensation.”

Monkeytech

Our Chief Technology Officer, Oded Shoshan, is compensated pursuant to a technology consulting agreement between the Company and Monkeytech Ltd. Mr. Shoshan is the chief executive officer and owner of Monkeytech Ltd. Mr. Shoshan owns less than 50% of Monkeytech Ltd. In 2018 and 2017, and 2016, the Companywe paid Monkeytech, Ltd. approximately $84,000$164,000 and $118,000,$84,000, respectively in consulting fees. In addition, as disclosed in Item 12 above, in 2017, OdedMr. Shoshan was granted options to purchase up to 45,000 shares of the Company’sour common stock.

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Indemnification Agreements and Directors’ and Officers’ Liability Insurance

We have entered into indemnification agreements with each of our directors and executive officers. These agreements, among other things, require us to indemnify these individuals and, in certain cases, affiliates of such individuals, to the fullest extent permitted by Delaware law against liabilities that may arise by reason of their service to us or at our direction, and to advance expenses incurred as a result of any proceedings against them as to which they could be indemnified. We also maintain an insurance policy that insures our directors and officers against certain liabilities, including liabilities arising under applicable securities laws.

Director Independence

See “Item 10. Directors, Executive Officers and Corporate Governance; Corporate Governance, Board Composition” above for a discussion regarding the independence of the members of our board of directors. 

 

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

The following table sets forth the aggregate fees billed by Somekh Chaikin, a member firm of KPMG International as described below:

 

Fee Category 2017  2016 
Audit Fees  91,220   35,000 
Audit-Related Fees  -   - 
Tax Fees  21,222   - 
All Other Fees  7,000   - 
Total Fees  119,442   35,000 

Fee Category 2018  2017 
Audit Fees  95,213   91,220 
Audit-Related Fees  -   - 
Tax Fees  9,300   21,222 
All Other Fees  10,000   7,000 
Total Fees  114,513   119,442 

 

Audit Fees: Audit Fees consist of fees billed for professional services performed by Somekh Chaikin for the audit of our annual financial statements, the review of interim consolidated financial statements, and related services that are normally provided in connection with registration statements, including the registration statement for S-1 and S-3.

  

Audit-Related Fees:   Audit Related Fees may consist of fees billed by an independent registered public accounting firm for assurance and related services that are reasonably related to the performance of the audit or review of our financial statements.

Tax Fees: Tax Fees may consist of fees for professional services, including tax consulting and compliance performed by an independent registered public accounting firm.

 

All Other Fees:   There were no such fees incurred by the Company in the fiscal years ended December 31,All Other Fees for 2018 consist of professional services for a transfer pricing study and for 2017 and December 31, 2016. consist of professional services with respect to government grants.

 

Pre-Approval Policies and Procedures

 

In accordance with the Sarbanes-Oxley Act of 2002, as amended, our audit committee charter requires the audit committee to pre-approve all audit and permitted non-audit services provided by our independent registered public accounting firm, including the review and approval in advance of our independent registered public accounting firm’s annual engagement letter and the proposed fees contained therein. The audit committee has the ability to delegate the authority to pre-approve non-audit services to one or more designated members of the audit committee. If such authority is delegated, such delegated members of the audit committee must report to the full audit committee at the next audit committee meeting all items pre-approved by such delegated members. In the fiscal years ended December 31, 20172018 and December 31, 20162017 all of the services performed by our independent registered public accounting firm were pre-approved by the audit committee.  

 

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PART IV

 

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES 

 

(a)Financial Statements

 

The financial statements required by this Item are included beginning at page F-1.

 

(b)Exhibits

 

See Exhibit Index

ITEM 16. FORM 10-K SUMMARY

Not applicable 

EXHIBIT INDEX

 

(b) Exhibits

Exhibit


Number

 Description
   
3.1 Amended and Restated Certificate of Incorporation of My Size, Inc. (incorporated by reference to Exhibit 3.1 to the Company’s Current Form on Form 8-K filed on March 23, 2017)
   
3.2 Amended and Restated By-Laws of My Size, Inc. (incorporated by reference to Exhibit 3.2 to the Company’s Annual Report on Form 10-K filed on March 4, 2016)
   
3.3 Amendment to Amended and Restated Certificate of Incorporation of My Size, Inc. (incorporated by reference to the Company’s Current Report on Form 8-K filed on February 20, 2018)
3.4Second Amended and Restated By-Laws of My Size, Inc. (incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed on April 24, 2018)
   
4.1 Specimen Common Stock Certificate (incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement on Form S-3/A filed on November 14, 2016)
   
4.2 Form of Warrant to Purchase Common WarrantStock issued on December 22, 2017 (incorporated by reference to Exhibit 4.3 to the Company’s Registration Statement on Form S-1/A filed on December 18, 2017)
4.3*Form of Warrant to Purchase Common Stock issued on February 2, 2018
   
10.1 My Size, Inc. 2017 Equity Incentive Plan (incorporated by reference as an exhibit to the Company’s Definitive Proxy Statement on Schedule DEF 14A filed on March 2, 2017)
   
10.2 My Size, Inc. 2017 Consultant Equity Incentive Plan (incorporated by reference as an exhibit to the Company’s Definitive Proxy Statement on Schedule DEF 14A filed on March 2, 2017)
   
10.310.3*

My Size, Inc. 2017 Stock Option Plan Israel Grantees Sub-Plan

10.4 Form of Securities Purchase Agreement (incorporated by reference as Exhibit 99.1 to the Company’s Registration Statement on Form S-3 filed on September 20, 2016)
   
10.410.5 Form of Warrant (incorporated by reference as Exhibit 99.3 to the Company’s Registration Statement on Form S-3 filed on September 20, 2016)
   
10.510.6 Cooperation Agreement between My Size and In Situ S.A. dated as of November 7, 2014 (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K filed on March 4, 2016)
   
10.610.7 Purchase Agreement between My Size, Inc. and Shoshana Zigdon dated as of February 16, 2014 (incorporated by reference to Exhibit 10.2 to the Company’s Annual Report on Form 10-K filed on March 4, 2016)

 44 

Exhibit

Number

Description
10.710.8 Contract for Services Regarding the Preparation of Public Funding Applications between My Size, Inc. and PNO Polska Sp. z o.o. dated as of February 1, 2017 (incorporated by reference to Exhibit 10.3 to the Company’s Annual Report on Form 10-K filed on April 14, 2017)
   
10.810.9 Form of Securities Purchase Agreement dated February 13, 2017 (incorporated by reference to Exhibit 10.1 to the Company’s Registration Statement on Form S-3 filed on March 3, 2017)
   
10.910.10 Warrant issued to Longside Ventures LLC dated February 22, 2017 (incorporated by reference to Exhibit 4.2 to the Company’s Registration Statement on Form S-3 filed on March 3, 2017)

47

Exhibit
Number
Description
   
10.1010.11 Technology and License Agreement dated as of March 4, 2016 between My Size, Inc. and LSY International, Inc. (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on March 7, 2016).
   
10.1110.12 Form of Securities Purchase Agreement dated August 16, 2017 (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on August 22, 2017)
   
10.1210.13 Form of Securities Purchase Agreement dated August 16, 2017 (incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on August 22, 2017)
   
10.1310.14 Form of Securities Purchase Agreement dated October 26, 2017 (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on October 27, 2017)
   
10.1410.15 Form of Warrant issued October 30, 2017 (incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed on October 27, 2017)
   
10.1510.16 Form of Securities Purchase Agreement (incorporated by reference to Exhibit 4.110.18 to the Company’s Registration Statement on Form S-1/A filed on December 19, 2017)
   
10.16

10.17

Form of Placement Agency Agreement (incorporated by reference to Exhibit 1.1 to the Company’s Current Report on Form 8-K filed on December 20, 2017)
10.18 Form of Leak-Out Agreement (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on December 20, 2017)
   
10.1710.19Form of Placement Agency Agreement (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on February 1, 2018)
10.20 Form of Leak-Out Agreement  (incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on February 1, 2018)
   
10.1810.21 Form of Lock-Up Agreement (incorporated by reference to Exhibit 10.210.3 to the Company’s Current Report on Form 8-K filed on February 1, 2018)
   
21.1*10.22 +Employment Agreement between My Size Israel 2014 Ltd. and Ronen Luzon dated November 18, 2018 (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed on November 19, 2018)
10.23 +Employment Agreement between My Size Israel 2014 Ltd. and Or Kles dated November 18, 2018 (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed on November 19, 2018)
10.24 +Employment Agreement between My Size Israel 2014 Ltd. and Billy Pardo dated November 18, 2018 (incorporated by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q filed on November 19, 2018)
10.25 +Employment Agreement between My Size Israel 2014 Ltd. and Eliyahu Walles dated November 18, 2018 (incorporated by reference to Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q filed on November 19, 2018)
21.1 List of Subsidiaries (incorporated by reference to Exhibit 21.1 to the Company’s Annual Report on Form 10-K filed on March 21, 2018)
   
23.1* Consent of Somekh Chaikin
   
31.1* Certification of the Chief Executive Officer pursuant to Rule 13a-14(a) of the Exchange Act, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
   
31.2* Certification of the Chief Financial Officer pursuant to Rule 13a-14(a) of the Exchange Act, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
   
32.1* Certification of the Chief Executive Officer and Chief Financial Officer pursuant to Rule 13a-14(b) of the Exchange Act and 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

101.INS** XBRL Instance Document
101.SCH** XBRL Taxonomy Schema
101.CAL** XBRL Taxonomy Calculation Linkbase
101.DEF** XBRL Taxonomy Definition Linkbase
101.LAB** XBRL Taxonomy Label Linkbase
101.PRE** XBRL Taxonomy Presentation Linkbase

 

* filedFiled herewith.

** furnished herewith.+ Indicates a management contract or any compensatory plan, contract or arrangement

 

45

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SIGNATURES

  

Pursuant to the requirements of Section 13 and 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this Annual Report on Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized on this 21st27th day of March, 2018.2019.

 

 MY SIZE, INC.
  
 /s/ Ronen Luzon
 

Ronen Luzon
Chief Executive Officer
(Principle Executive Officer) 

 /s/ Or Kles
 Or Kles
 Chief Financial Officer
 (Principal Financial and Accounting Officer)

 

Pursuant to the requirements of the Securities Act of 1934, this annual report on Form 10-K has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

  

Signature Title Date
     
/s/ Ronen Luzon Chief Executive Officer and Director March 21, 201827, 2019
Ronen Luzon (Principle Executive Officer)  
     
/s/ Or Kles Chief Financial Officer March 21, 201827, 2019
Or Kles (Principal Financial and Accounting Officer)  
     
/s/ Eli Walles Chairman of the Board of Directors March 21, 201827, 2019
Eli Walles    
     
/s/ Oren Elmaliah Director March 21, 201827, 2019
Oren Elmaliah    
     
/s/ Arik Kaufman Director March 21, 201827, 2019
Arik Kaufman    
     
/s/ Oron Branitzky Director March 21, 201827, 2019
Oron Branitzky    

 

 

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