UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

[X]

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2015     

or

For the fiscal year ended December 31, 2012
or

[ ]

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                                to _______________

For the transition period from _______________ to _______________

Commission file number: 0-29466


               National Research Corporation               

(Exact name of registrant as specified in its charter)

National Research Corporation
(Exact name of registrant as specified in its charter)

Wisconsin

 

47-0634000

(State or other jurisdiction(I.R.S. Employer
ofjurisdictionof incorporation or organization) Identification(I.R.S. EmployerIdentification No.)
   

1245 Q Street

Lincoln, Nebraska

 

68508

Lincoln, Nebraska
68508
(Address of principal executive offices) (Zip code)

Registrant’s telephone number, including area code: (402) 475-2525

Securities registered pursuant to Section 12(b) of the Act:

Title of Class

 

Name of Each Exchange on Which Registered

Class A Common Stock, $.001 par value

 

The NASDAQ Stock Market

Class B Common Stock, $.001 par value

The NASDAQ Stock Market

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes  £Act.Yes ☐    No  T
☒ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

Yes  £Act.Yes ☐    No  T
☒ 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  T  No £

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  T  No £

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. £

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer £                                                           Accelerated filer  T                                            Non-accelerated filer £ Smaller reporting company  £

Large accelerated filer ☐

Accelerated filer ☒

Non-accelerated filer ☐

Smaller reporting company ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act.) Yes £    No  T

☒ 

Aggregate market value of the votingclass A common stock and the class B common stock held by nonaffiliatesnon-affiliates of the registrant at June 30, 2012:  $131,966,864.

2015: $259,273,234.

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.


Class A Common Stock, $0.001 par value, outstanding as of February 22, 2016: 20 2013: 6,910,928,894,893 shares

Class B Common Stock, $0.001 par value, outstanding as of February 22, 2016: 3,517,992 shares

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Proxy Statement for the 20132016 Annual Meeting of Shareholders are incorporated by reference into Part III.

 

 

TABLE OF CONTENTS

  

Page

PART I
   

Item 1.

Business

1

Item 1A.

Risk Factors

8

9

Item 1B.

Unresolved Staff Comments

13

14

Item 2.

Properties

13

14

Item 3.

Legal Proceedings

13

14

Item 4.

Mine Safety Disclosures

13

14

   
PART II
   

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

14

15

Item 6.

Selected Financial Data

16

18

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

17

19

Item 7A.

Quantitative and Qualitative Disclosure About Market Risk

27

30

Item 8.

Financial Statements and Supplementary Data

28

31

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

55

59

Item 9A.

Controls and Procedures

55

59

Item 9B.

Other Information

55

59

   
PART III
   

Item 10.

Directors, and Executive Officers of the Registrantand Corporate Governance

57

61

Item 11.

Executive Compensation

57

61

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related StockholderShareholder Matters

57

61

Item 13.

Certain Relationships and Related Transactions, and Director Independence

58

62

Item 14.

Principal Accountant Fees and Services

58

62

   
PART IV
   

Item 15.

Exhibits and Financial Statement Schedules

59

63

Signatures

 62

66

 i
 

 
i

PART I

Item 1.     Business

Business

Special Note Regarding Forward-Looking Statements

Certain matters discussed in this Annual Report on Form 10-K are “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can generally be identified as such because the context of the statement includes phrases such as National Research Corporation (“NRC,” the “Company,” “we,” “our,” “us” or similar terms) “believes,” “expects,” or other words of similar import. Similarly, statements that describe the Company’s future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which could cause actual results or outcomes to differ materially from those currently anticipated. Factors that could affect actual results or outcomes include, without limitation, the following factors:

 ·

The possibility of non-renewal of the Company’s client service contracts;contracts and retention of key clients;

 ·

The Company’s ability to compete in its markets, which are highly competitive, and the possibility of increased price pressure and expenses;

 ·

The effects of an economic downturn;

 ·

The possibilityimpact of consolidation in the healthcare industry;

 ·

The impact of federal healthcare reform legislation or other regulatory changes;

 ·

The Company’s ability to retain its limited number of key clients;
·

The Company’s ability to attract and retain key managers and other personnel;

 ·

The possibility that the Company’s intellectual property and other proprietary information technology could be copied or independently developed by its competitors;

 ·

Regulatory developments;

The possibility that the Company could be subject to security breaches or computer viruses; and

 ·

The factors set forth under the caption “Risk Factors” in Part I, Item 1A of this Annual Report on Form 10-K.

Shareholders, potential investors and other readers are urged to consider these and other factors in evaluating the forward-looking statements, and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included are only made as of the date of this Annual Report on Form 10-K and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

General

The Company is a leading provider of analytics and insights that facilitate revenue growth,measurement and improvement of the patient and employee and customer retention andexperience while also increasing patient engagement and loyalty for healthcare providers, payers and other healthcare organizations. The Company’s solutions supportenable its clients to provide customer-centric healthcare through understanding the improvementvoice of businessthe customer to improve patient experience, engagement and clinical outcomes,loyalty, while also facilitating regulatory compliance and the shift to population-based health management for its clients. The Company’s ability to measure what matters most and systematically capture, analyze and deliver to its clients self-reported information from patients, families and consumers is critical in today’s healthcare market. NRC believes that access to and analysis of its extensive consumer-driven information will become evenis becoming more valuable in the future as healthcare providers increasingly need to more deeply understand and engage patients and consumers in an effort towards effective population-based health management.

 

1

The Company’s portfolio of subscription-based solutions provide actionable information and analysis to healthcare organizations and payers across a range of mission-critical, constituent-related elements, including patient experience and satisfaction, community population health risks, workforce engagement, community perceptions, and physician engagement. NRC partners with clients across the continuum of healthcare services. The Company’s clients range from acute care hospitals and post-acute providers, such as home health, long term care and hospice, to numerous payer organizations. The Company believes this cross-continuum positioning is a unique and an increasingly important capability as evolving payment models drive healthcare providers and payers towards a more collaborative and interactive healthcare system.

NRC’s expertise includes the efficient capture, interpretation, transmittal and benchmarking of critical data elements from millions of healthcare consumers. Using its portfolio of solutions through internet-based business intelligence tools, the Company’s clients gain insights into best practices to drive improvements across key performance metrics. The Company’s clients are also able to access networking groups, on-line education and an extensive library of performance improvement material that can be tailored to each of their unique needs.

NRC has achieved a market leadership position through its more than 3134 years of industry innovation and experience, as well as its long-term, recurring revenue relationships (solutions that are used or required by a client each year) with many of the healthcare industry’s largest organizations. Since its founding in 1981, the Company has focused on meeting the evolving information needs of the healthcare industry through internal product development, as well as select acquisitions. The Company is a Wisconsin corporation headquartered in Lincoln, Nebraska.

Industry and Market Opportunity

According to the Kaiser Foundation,Centers for Medicare and Medicaid Services (“CMS”), health expenditures in the United States were approximately $2.6$3.0 trillion in 2010, over ten times the $256 billion spent in 1980.2014, or $9,523 per person. In total, health spending accounted for 17.9%17.5% of the nation’s Gross Domestic Product in 2010.2014. Addressing this growing expenditure burden continues to be a major policy priority at both federal and state levels. In addition, continued high unemploymentunemployed and underemployed rates and lower incomes for many Americans coupled with increased co-pays and deductibles in employer-sponsoredhealthcare plans have focused even more consumer attention on health spending and affordability. In the public sector, Medicare provides health coverage for individuals aged 65 and older, while Medicaid provides coverage for low income families and other individuals in need. Both programs are administered by the Centers for Medicare & Medicaid Services (“CMS”).CMS. With the aging of the U.S. population, Medicare enrollment has increased significantly.  In addition, longer life spans and greater prevalence of chronic illnesses among both the Medicare and Medicaid populations have placed tremendous demands on the health care system.

Driven by escalating costs and a growing recognition of the challenges of chronic care and unnecessary hospitalizations, Medicare reimbursement for healthcare providers is shifting from a volume-based approach (fees paid for each element of service rendered, independent of outcome) to a more value-based model, where reimbursement is based on the value (or quality) of the healthcare service delivered. This shift has been enabled, in part, by theThe establishment of standardized quality-focused datasets and the requirement that providers capture and transmit thesethis data to CMS.

CMS has enabled this shift.

 

2

An increasing percentage of Medicare reimbursement (and,and, in all likelihood, reimbursement from commercial payers as well)well will be at risk for hospitals, based on factors such as patient readmission rates and provider adherence to certain quality-related protocols. At the same time, many hospitals and other providers are creating new models of care delivery and reimbursement to reduce cost and enable more effective delivery of care. These new models are based on sharing financial risk and managing the health and behaviors of large populations of patients and consumers. Certain of these new models are known as accountable care organizations, or ACOs, and medical homes, in which multiple provider organizations are coordinated in providing care and bearing shared financial risk in serving a defined patient population. This transformation towards population-based health management, value-based purchasing, and an increased engagement of healthcare consumers is resulting in a greater need for providers to deliver more customer-centric healthcare.

NRC believes that its current portfolio of solutions is aligned to address this evolving market opportunity. The Company provides tools and solutions to capture, interpret and improve the data required by CMS as well as enhanced capabilities that capture insights about patient health risks, behaviors and perspectives. The information and analytics provided through these solutions enable payers and providers to better tailor offerings to the populations they serve. Meanwhile, the Company’s portfolio of engagement solutions helps providers address and impact the types of behaviors that could result in reduced hospital re-admission rates—rates, resulting in a direct and measurable impact on providers’ revenue.

Finally, the Company believes that its ability to offer these insights across the entire care continuum is particularly relevant as new reimbursement models force collaboration amongst different types of providers. Bundled payments, medical home, ACOs and other models of reimbursement for population-based health management all require an understanding of healthcare both within and outside of the traditional acute care setting.

NRC’s Solutions

NRC’s portfolio of solutions address specific market needs around growth, retention, engagement, informing and thought leadership for healthcare providers, payers and other healthcare organizations. While each distinct solution provides discernible value on a stand-alone basis, the Company believes that in combination, its solutions provide a comprehensive view of healthcare consumers both within healthcare settings and outside of those settings—creating a differentiated solution set to address the emerging needs for population-based health management.

Growth Solutions - NRC’s growth solutions are subscription-based services that include measurement of community perception (Market Insights), brand tracking (BrandArc) and, advertising testing (Advoice)(AdVoice) and custom consumer research (Research Bureau). Market Insights is the largest online U.S. healthcare survey, measuring the opinions and behaviors of 270,000 healthcare consumers in the top 250 metropolitan areasmarkets across the country annually. Market Insights is a syndicated survey that provides clients with an independent third-party source of information that is used to understand consumer preferences and optimize marketing strategies. BrandArc is a solution that enables clients to measure brand value and build brand equity in their markets. AdVoice is a solution that helps NRC’s clients evaluate and optimize advertising efficiency and consumer recall. The Research Bureau solution enables clients to conduct custom research to obtain real time voice of the customer feedback to support branding and loyalty initiatives. The Company’s growth solutions havewere historically been marketed under the Healthcare Market Guide and Ticker brands.

RetentionEngagement Solutions - NRC’s retentionengagement solutions include patient and resident experience, physician engagement and employee experience measurement and improvement tools. These solutions enable clients to comply with regulatory requirements and to improve their reimbursement under value-based purchasing models. Additionally, clients use these applications to positively impact patient experience through utilization of the Company’s prescriptive analytics to enable improvement planning and implementation of best practices. Finally, with a growing body of research linking employee and physician satisfaction levels to providerprovide quality and patient experience, NRC’s retentionengagement solutions also measure satisfaction from those constituents and integrate that data into prescriptive analytics for improvement.

 

3

The Company’s retentionengagement solutions are marketed under the NRC Picker, My InnerView (“MIV”), Connect Transitions and NRC Picker Canada brands and are provided on a subscription basis via a cross-continuum platform that collects and measures data and then delivers business intelligence that the Company’s clients utilize to improve retention, experience, engagement and reimbursement.loyalty. Patient data can be collected on a longitudinal basis for improvement and regulatory compliance purposes as well as on a real time basis to support rapid cycle improvement and engagement activities. NRC provides these performance results and prescriptive analytics to its clients via the Company’s Catalystweb-based improvement planning and business intelligence portal.  In addition, clients have an optionportals.

NRC’s patient outreach and discharge call solutions are provided to healthcare organizations on a subscription basis under the Connect Transitions brand. Through preference-based communications and real-time alerts, these solutions enable organizations to identify and manage high risk patients to reduce readmissions, increase patient satisfaction and support safe care transitions.

The Connect Transitions solution is provided by Customer-Connect LLC (doing business as Connect). Connect was formed in June 2013 to develop and provide patient outreach and discharge call solutions. NRC originally had a 49% ownership interest in Connect but increased that ownership interest to 89% in July 2015. The remaining 11% of more immediate feedback via the Company’s real-time mobile data collection platform.

Connect is held by Illuminate Health, LLC.

Engagement InformingSolutions - NRC’s engagementinforming solutions include its health risk assessments (Payer Solutions), patient outreach and discharge call program (Illuminate)reputation management and post-acute analytics (Outcome Concept Systems, or OCS).  These solutionsmonitoring (Reputation) solution. Payer Solutions enable the Company’s clients to understand the health risks associated with populations of patients, analyze and address readmission risks and efficiently reach out to patients to impact their behaviors outside of the healthcare provider settings. The Company’sThese health risk assessment solutions enable its clients to effectively stratify and manage care for those who are most at-risk, engage individuals, increase preventative care and manage wellness programs to improve patient experience and outcomes. NRC’sThe Reputation offering provides a five star rating metric and patient outreachcomments derived from actual patient survey data to complement online physician information and, discharge call solutions are providedin turn, drive new patient acquisition and grow online physician reputation. This offering also includes a reputation monitoring capability that clients utilize to healthcare organizations on a subscription basis.  These solutions provide real-time, immediate feedback to its clients to enable improvement of patient experiencescan social media content for positive and rate of avoidable readmissions. NRC’s post-acute analytics solutions provide business intelligence for home health and hospice providersnegative comments that enable the improvement of patient experience, operational performance and clinical outcomes.impact physician reputation.

The key proprietary components of NRC’s engagement solutions include a real-time electronic medical records integration platform; a portfolio of risk assessments for individual patient populations and care settings; and post-acute predictive models and algorithms based on proprietary datasets.

Thought Leadership Solutions –NRC’s thought leadership solutions include national conferences, publications and an on-line portal, and are integrated at various levels into NRC’s growth, retentionengagement and engagementinforming solutions. NRC also offers a specific thought leadership service branded as The Governance Institute (“TGI”). TGI is a membership organization that offers subscription-based governance information solutions and educational conferences designed to improve the effectiveness of hospital and healthcare systems by continually strengthening their boards, medical leadership, management performance and management performance.transparency positioning. TGI conducts conferences, produces publications, videos, white papers and research studies, and tracks industry trends showcasing emerging healthcare trends and best practice solutions of healthcare boards across the country.

 

NRC’s Competitive Strengths

The Company believes that its competitive strengths include the following:

A leading provider of patient experience solutions for healthcare providers, payers and other healthcare organizations. The Company’s history is based on capturing the voice of the consumer in healthcare markets. With survey solutions that span the healthcare continuum, in 20122015, 2014 and 2013 the Company was recognized by Modern Healthcare as one of the nation’s largest patient experience survey providers.providers. Its solutions build on the “Eight Dimensions of Patient-Centered Care,” a philosophy developed by noted patient advocate Harvey Picker, who believed patients’ experiences are integral to quality healthcare. NRC has extended this philosophy to include families, caregivers, employees and other stakeholders.

Premier client portfolio across the care continuum.NRC’s client portfolio encompasses leading healthcare organizations across the healthcare continuum, from acute care hospitals and post-acute providers to healthcare payers. The Company’s client base is diverse, with its top ten clients representing approximately 22%15% of total revenue for the year ended December 31, 20122015 and no single client representing more than 5% of the Company’s revenue.

4

Highly scalable and visible revenue model. The Company’s solutions are offered to healthcare providers, payers and other healthcare organizations primarily through subscription-based service agreements. The solutions NRC provides are also recurring in nature, which enables an ongoing relationship with its clients. This combination of subscription-based revenue, a base of ongoing client renewals and automated platforms creates a highly visible and scalable revenue model for the Company.


Comprehensive portfolio of solutions. Since NRC offers solutions encompassing growth, retention, engagement, informing and thought leadership, its clients can engage with the Company at multiple levels and, over time, increase their commitment and spend.


Exclusive focus on healthcare.The Company focuses exclusively on healthcare and serving the unique needs of healthcare organizations across the continuum, which NRC believebelieves gives it a distinct competitive advantage compared to other survey and analytics software providers. The Company’s platform includes features and capabilities built specifically for healthcare providers, including a library of performance improvement content which can be tailored to the provider based on their specific customer feedback profile.

Experienced senior management team led by NRC’s founder.NRC’s senior management team has extensive industry and leadership experience. Michael D. Hays, the Company’s Chairman and Chief Executive Officer, founded NRC in 1981.1981. Prior to launching the Company, MikeMr. Hays served as Vice President and as a Director of SRI Research Center, Inc. (now known as the Gallup Organization). The Chief Financial Officer, Kevin Karas, CPA, has extensive financial experience having served as CFO at two previous companies, along with healthcare experience at Rehab Designs of America, Inc. and NovaCare, Inc. NRC’sSteven D. Jackson, the Company’s President,served as Chief Strategy Officer for Vocera Communications, and he also served as Chief Operating Officer Susan Henricks, has extensive leadership experience in high volume data and analytics businesses, having served as President of Financial Institution Services for First Data Corporation, the largest processor of credit card, debit card, and merchant transactions in the U.S. She also served as President for printing and marketing services organizations, in addition to various other leadership positions.ExperiaHealth.

Competition

The healthcare information and market research services industry is highly competitive. The Company has traditionally competed with healthcare organizations’ internal marketing, market research and/or quality improvement departments which create their own performance measurement tools, and with relatively small specialty research firms which provide survey-based healthcare market research and/or performance assessment. The Company’s primary competitors among such specialty firms include Press Ganey, which NRC believes has significantly higher annual revenue than the Company, and three or four other firms that NRC believes have less annual revenue than the Company. The Company, to a certain degree, currently competes with, and anticipates that in the future it may increasingly compete with, (1) traditional market research firms which are significant providers of survey-based, general market research and (2) firms which provide services or products that complement healthcare performance assessments such as healthcare software or information systems. Although only a few of these competitors have offered specific services that compete directly with the Company’s solutions, many of these competitors have substantially greater financial, information gathering, and marketing resources than the Company and could decide to increase their resource commitments to the Company’s market. There are relatively few barriers to entry into the Company’s market, and the Company expects increased competition in its market which could adversely affect the Company’s operating results through pricing pressure, increased marketing expenditures, and market share losses, among other factors. There can be no assurance that the Company will continue to compete successfully against existing or new competitors.

 

5

The Company believes the primary competitive factors within its market include quality of service, timeliness of delivery, unique service capabilities, credibility of provider, industry experience, and price. NRC believes that its industry leadership position, exclusive focus on the healthcare industry, cross-continuum presence, comprehensive portfolio of solutions and relationships with leading healthcare payers and providers position the Company to compete in this market.

Growth Strategy

NRC believes that the value proposition of its current solutions, combined with the favorable alignment of its solutions with emerging market demand, positions the Company to benefit from multiple growth opportunities. The Company believes that it can accelerate its growth through (1) increasing sales of its existing solutions to its existing clients (or cross-selling), (2) winning additional new clients through market share growth in existing market segments, (3) developing and introducing new solutions to new and existing clients, and (4) pursuing acquisitions of, or investments in, firms providing products, solutions or technologies which complement those of the Company.

Selling additional solutions to existing clients. Less than 20%15% of the Company’s existing clients purchase more than one of its solutions. NRC’s sales organization actively identifies and pursues these cross-sell opportunities in order to accelerate the growth of the Company.

Adding new clients.NRC believes that there is an opportunity to add new clients in each of the acute care, post-acute care and health plan market segments.  For example, in the acute care segment, the Company has client relationships with approximately 50% of the facilities in the U.S., leaving half of the market as an available growth opportunity. The Company’s sales organization is actively identifying and engaging new client prospects in each of the segments noted above, with a focus on featuring its comprehensive cross continuum portfolio of solutions.

Adding new solutions.The need for growth, retentionengagement and engagementinforming solutions in the market segments that NRC serves is evolving to align with emerging healthcare regulatory and reimbursement trends. The evolving market creates an opportunity for the Company to introduce new solutions that leverage its existing core competencies. The Company believes that there is an opportunity to drive sales growth with both existing and new clients, across all of the market segments that it serves, through the introduction of new solutions.  Two examples of solutions the Company recently developed and introduced are the Care Transition and Point-of-Care offerings that were successfully piloted over the past year.

Pursue Strategic Acquisitions.The Company has historically complemented its organic growth with strategic acquisitions, having completed sixseven such transactions over the past twelvefifteen years. These transactions have added new capabilities and access to market segments that are adjacent and complementary to the Company’s existing solutions and market segments. NRC believes that additional strategic acquisition opportunities exist for the Company to complement its organic growth by further expanding its service capabilities, technology offerings and end markets.

Sales and Marketing

The Company generates the majority of its revenue from the renewal of subscription-based client service agreements, supplemented by sales of other solutions to existing clients and the addition of new clients. NRC sales activities are carried out by a direct sales organization staffed with professional, trained sales associates. As compared to the typical industry practice of compensating sales associates with relatively high base pay and a relatively small sales commission, NRC compensates its sales staff with relatively low base pay and a relatively high commission component. The Company believes this compensation structure provides incentives to its sales associates to surpass sales goals and increases the Company’s ability to attract top-quality sales associates.

 

6

In addition to prospect leads generated by direct sales associates, the Company’s integrated marketing activities facilitate its ongoing receipt of prospect request-for-proposals. NRC uses lead generation mechanisms to add generated leads to its database of current and potential client contacts. The Company also maintains an active public relations program which includes (1) an ongoing presence in leading industry trade press and in the mainstream press, (2) public speaking at strategic industry conferences, (3) fostering relationships with key industry constituencies, and (4) the annual Consumer Choice Award program recognizing top-ranking healthcare organizations.

Clients

NRC’s clients include many of the nation’s largest healthcare systems. The Company serves over 2,500 acute care facilities, including over 75% of the Thomson “Top 100 Hospitals.”  It also provides solutions to over 10057 payer organizationshealth plans and 9,500over 7,200 acute and post-acute facilities.  These clients utilize NRC’s reporting platforms that capture, self-reported customer data from over 15 million unique healthcare episodes annually.

The Company’s ten largest clients accounted for 22%15%, 20%16%, and 19% of the Company’s total revenue in 2012, 20112015, 2014 and 2010,2013, respectively. Approximately 8%5% of the Company’s revenue was derived from foreign customers in 2012, 2011,2015 and 2010.

7% in 2014 and 2013.

For financial information by geographic area, see Note 1214 to the Company’s consolidated financial statements.

Intellectual Property and Other Proprietary Rights

The Company’s success depends in part upon its data collection processes, research methods, data analysis techniques and internal systems, and procedures that it has developed specifically to serve clients in the healthcare industry. The Company has no patents. Consequently, it relies on a combination of copyright and trade secret laws and associate nondisclosure agreements to protect its systems, survey instruments and procedures. There can be no assurance that the steps taken by the Company to protect its rights will be adequate to prevent misappropriation of such rights or that third parties will not independently develop functionally equivalent or superior systems or procedures. The Company believes that its systems and procedures and other proprietary rights do not infringe upon the proprietary rights of third parties. There can be no assurance, however, that third parties will not assert infringement claims against the Company in the future or that any such claims will not result in protracted and costly litigation, regardless of the merits of such claims or whether the Company is ultimately successful in defending against such claims.

Associates

As of December 31, 2012,2015, the Company employed a total of 348347 persons on a full-time basis. In addition, as of such date, the Company had 3528 part-time associates primarily in its survey operations, representing approximately 1814 full-time equivalent associates. None of the Company’s associates are represented by a collective bargaining unit. The Company considers its relationship with its associates to be good.

 

Executive Officers of the Company

The following table sets forth certain information as of February 1, 2013,2016, regarding the executive officers of the Company:

Name

Age

Position

   

Michael D. Hays

58

61

Chief Executive Officer

   
Susan L. Henricks

Steven D. Jackson

62

40

President and Chief Operating Officer

   

Kevin R. Karas

55

58

Senior Vice President Finance, Chief Financial Officer, Treasurer and Secretary

7

Michael D. Hays has served as Chief Executive Officer and a director since he founded the Company in 1981. He also served as President of the Company from 1981 to 2004 and from July 2008 to July 2011. Prior to founding the Company, Mr. Hays served for seven years as a Vice President and a director of SRI Research Center, Inc. (n/k/a the Gallup Organization).

Steven D. JacksonSusan L. Henrickshas served as President and Chief Operating Officer of the Company since she joined the Company in July 2011.  From 2008 until joining the Company, she served as Managing Partner and Co-Founder of Arbor Capital, LLC, a private equity firm focused primarily on companies in the marketing and information services, payments technology and business process outsourcing sectors.  Prior to starting Arbor Capital, Ms. Henricks served as President of the Financial Institution ServicesCompany since October 2015. He served as Group President from October 2014 until September 2015, during which time he oversaw the Company’s Market Insights, Reputation and Predictive Analytics business units. Prior to joining the Company, Mr. Jackson served as Chief Strategy Officer for Vocera Communications where he was employed from 2007 to 2014. He also served as Chief Operating Officer for ExperiaHealth, a subsidiary of First Data Corporation, the largest processorVocera. Earlier in his career, Mr. Jackson held positions of credit card, debit cardincreasing responsibility at The Advisory Board Company, Neoforma, and merchant transactions in the U.S., from 2006 to 2008, President of RRD Direct and then the directories business of RR Donnelley, a global leader in printing and print services, from 2000 to 2006, President of Donnelley Marketing, a direct marketing services company, from 1999 to 2000, and President of First Data Enterprises, the credit card issuing business of First Data Corporation, from 1997 to 1999.  Ms. Henricks also held various leadership positions with Metromail Corporation, a direct marketing services company, from 1985 to 1997, including President and CEO from 1993 to 1997.Stockamp & Associates.


Kevin R. Karas has served as Chief Financial Officer, Treasurer and Secretary of the Company since September 2011, and as Senior Vice President Finance since he joined the Company in December 2010. From 2005 to 2010, he served as Vice President of Finance for Lifetouch Portrait Studios, Inc., a national retail photography company.  Mr. Karas also previously served as Chief Financial Officer at CARSTAR, Inc., an automobile collision repair franchise business, from 2000 to 2005, Chief Financial Officer at Rehab Designs of America, Inc., a provider of orthotic and prosthetic services, from 1993 to 2000, and as a regional Vice President of Finance and Vice President of Operations at Novacare, Inc., a provider of physical rehabilitation services, from 1988 to 1993.  He began his career as a Certified Public Accountant at Ernst & Young.


Executive officers of the Company are elected by and serve at the discretion of the Company’s Board of Directors. There are no family relationships between any directors or executive officers of NRC.

Available Information

More information regarding NRC is available on theavailableonthe Company's website at www.nationalresearch.com. NRC is not including the information contained on or available through its website as part of, or incorporating such information by reference into, this Annual Report on Form 10-K. The Company's Annual ReportReports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and any amendments to those reports are made available to the public at no charge through a link appearing on the Company's website. NRC provides access to such materials through its website as soon as reasonably practicable after electronically filing such material with, or furnishing it to, the Securities and Exchange Commission.  ReportsCommission.Reports and amendments posted on the Company’s website do not include access to exhibits and supplemental schedules electronically filed with the reports or amendments.


Item 1A.         Risk Factors

Item 1A.

Risk Factors

You should carefully consider each of the risks described below, together with all of the other information contained in this Annual Report on Form 10-K, before making an investment decision with respect to our securities. If any of the following risks develop into actual events, our business, financial condition or results of operations could be materially and adversely affected and you may lose all or part of your investment.

8

We depend on contract renewals, including retention of key clients, for a large share of our revenue and our operating results could be adversely affected.

We expect that a substantial portion of our revenue for the foreseeable future will continue to be derived from renewable service contracts. Substantially all contracts are renewable annually at the option of our clients, although a client generally has no minimum purchase commitment under a contract and the contracts are generally cancelable on short or no notice without penalty. To the extent that clients fail to renew or defer their renewals, we anticipate our results may be materially adversely affected. We rely on a limited number of key clients for a substantial portion of our revenue. The Company’s ten largest clients accounted for 15%, 16%, and 19% of the Company’s total revenue in 2015, 2014, and 2013, respectively. Our ability to secure renewals depends on, among other things, our ability to gather and analyze performance data in a consistent, high-quality, and timely fashion. In addition, the service needs of our clients are affected by accreditation requirements, enrollment in managed care plans, the level of use of satisfaction measures in healthcare organizations’ overall management and compensation programs, the size of operating budgets, clients’ operating performance, industry and economic conditions, and changes in management or ownership. As these factors are beyond our control, we cannot ensure that we will be able to maintain our renewal rates. Any material decline in renewal rates from existing levels would have an adverse effect on our revenue and a corresponding effect on our operating and net income.

Our operating results may fluctuate and this may cause our stock price to decline.

Our overall operating results may fluctuate as a result of a variety of factors, including the size and timing of orders from clients, client demand for our services (which, in turn, is affected by factors such as accreditation requirements, enrollment in managed care plans, operating budgets and clients’ operating performance), the hiring and training of additional staff, expense increases, and industry and general economic conditions. Because a significant portion of our overhead is fixed in the short-term, particularly some costs associated with owning and occupying our building and full-time personnel expenses, our results of operations may be materially adversely affected in any particular period if revenue falls below our expectations. These factors, among others, make it possible that in some future period our operating results may be below the expectations of securities analysts and investors which would have a material adverse effect on the market price of our class A common stock and/or our class B common stock.

We operate in a highly competitive market and could experience increased price pressure and expenses as a result.

The healthcare information and market research services industry is highly competitive. We have traditionally competed with healthcare organizations’ internal marketing, market research and/or quality improvement departments that create their own performance measurement tools, and with relatively small specialty research firms that provide survey-based healthcare market research and/or performance assessment. The Company’s primary competitors among such specialty firms include Press Ganey, which we believe has significantly higher annual revenue than us, and three or four other firms that we believe have lower annual revenue than us. To a certain degree, we currently compete with, and anticipate that in the future we may increasingly compete with, (1) traditional market research firms which are significant providers of survey-based, general market research, and (2) firms which provide services or products that complement healthcare performance assessments, such as healthcare software or information systems. Although only a few of these competitors have offered specific services that compete directly with our services, many of these competitors have substantially greater financial, information gathering, and marketing resources than the Company and could decide to increase their resource commitments to our market. There are relatively few barriers to entry into the Company’s market, and we expect increased competition in our market which could adversely affect our operating results through pricing pressure, increased marketing expenditures, and market share losses, among other factors. There can be no assurance that the Company will continue to compete successfully against existing or new competitors.

 

9

Because our clients are concentrated in the healthcare industry, our revenue and operating results may be adversely affected by changes in regulations, a business downturn or consolidation with respect to the healthcare industry.

Substantially all of our revenue is derived from clients in the healthcare industry. As a result, our business, financial condition and results of operations are influenced by conditions affecting this industry, including changing political, economic, competitive and regulatory influences that may affect the procurement practices and operation of healthcare providers and payers. The 2010 Federal comprehensive healthcare reform plan, which includes provisions to control healthcare costs, improve healthcare quality and expand access to affordable health insurance, could result in lower reimbursement rates and otherwise change the environment in which providers and payers operate. In addition, large private purchasers of healthcare services are placing increasing cost pressure on providers. Healthcare providers may react to these cost pressures and other uncertainties by curtailing or deferring purchases, including purchases of our services. Moreover, there has been consolidation of companies in the healthcare industry, a trend which we believe will continue to grow. Consolidation in this industry, including the potential acquisition of certain of our clients, could adversely affect aggregate client budgets for our services or could result in the termination of a client’s relationship with us. The impact of these developments on the healthcare industry is difficult to predict and could have an adverse effect on our revenue and a corresponding effect on our operating and net income.

In March 2010, President Obama signed into law the Patient Protection and Affordable Care Act and the Health Care and Education Reconciliation Act of 2010.  The legislation makes extensive changes to the current system of healthcare insurance and benefits that will include changes in Medicare and Medicaid payment policies and other healthcare delivery reforms aimed at improving quality and decreasing costs, comparative effectiveness research, and independent payment advisory boards, among other provisions.  These provisions could negatively impact our health care clients and could impact the services we provide our clients, the demand for the services we provide and the Company’s business.  At this time, it is difficult to estimate the impact of this legislation on the Company but there can be no assurances that health care reform will not adversely impact either our operating results or the manner in which we operate our business.

We rely on third parties whose actions could have a limited numbermaterial adverse effect on our business.

We outsource certain operations and engage third parties to perform work needed to fulfill our client services. For example, we use vendors to perform certain printing, mailing, information transmittal and other services related to our survey operations. If any of key clientsthese vendors cease to operate or fail to adequately perform the contracted services and alternative resources and processes are not utilized in a timely manner, our business could be adversely affected. The loss of oneany of our key vendors could impair our ability to perform our client services and result in lower revenues and income. It would also be time-consuming and expensive to replace, either directly or more ofthrough other vendors, the services performed by these key clients willvendors, which could adversely impact revenues, expenses and net income. Furthermore, our ability to monitor and direct our vendors’ activities is limited. If their actions and business practices violate policies, regulations or procedures otherwise considered illegal, we could be subject to reputational damage or litigation which would adversely affect our operating results.

We rely on a limited number of key clients for a substantial portion of our revenue.  The Company’s ten largest clients accounted for 22%, 20%, and 19% of the Company’s total revenue in 2012, 2011, and 2010, respectively.
business.

We cannot assure you that we will maintain our existing client base, maintain or increase the level of revenue or profits generated by our existing clients, or be able to attract new clients.  Furthermore, the healthcare industry continues to undergo consolidation and we cannot assure you that such consolidation will not cause us to lose clients.  The loss of one or more of our large clients or a significant reduction in business from such clients, regardless of the reason, may have a negative effect on our revenue and a corresponding effect on our operating and net income.  See “Risk Factors Because our clients are concentrated in the healthcare industry, our revenue and operating results may be adversely affected by changes in regulations, a business downturn or consolidation with respect to the healthcare industry.”

10

We face several risks relating to our ability to collect the data on which our business relies.

Our ability to provide timely and accurate performance measurement and improvement services to our clients depends on our ability to collect large quantities of high-quality data through surveys and interviews. If our mail survey operations are disrupted and we are unable to mail our surveys in a timely manner, then our revenue and net income could be negatively impacted. If receptivity to our survey and interview methods by respondents declines, or, for some other reason, their willingness to complete and return surveys declines, or if we, for any reason, cannot rely on the integrity of the data we receive, then our revenue could be adversely affected with a corresponding effect on our operating and net income. We also rely on third-party panels of pre-recruited consumer households to produce TickerMarket Insights (formerly “Ticker”) in a timely manner. If we are not able to continue to use these panels, or the time period in which we use these panels is altered and we cannot find alternative panels on a timely, cost-competitive basis, we could face an increase in our costs or an inability to effectively produce Ticker.Market Insights . In either case, our operating and net income could be negatively affected.

 

Our principal shareholder effectively controls the Company, and holders of class A common stock are not able to independently elect directors of NRC or control any of the Company's management policies or business decisions because the holders of class A common stock have substantially less voting power than the holders of the Company's class B common stock, a majority of which is beneficially owned by our company.

principal shareholder.

The Company's outstanding stock is divided into two classes of common stock: class A common stock and class B common stock. The class B common stock has one vote per share on all matters and the class A common stock has one-one-hundredth (1/100th) of one vote per share. As of February 22, 2016, the class B common stock constituted approximately 94% of NRC's total voting power. As a result, holders of class B common stock are able to exercise a controlling influence over the Company's business, have the power to elect its directors and indirectly control decisions such as whether to issue additional shares, declare and pay dividends or enter into significant corporate transactions. A majority of the class B common stock is owned by Michael D. Hays, our Chief Executive Officer, beneficially ownedOfficer.

As of February 22, 2016, approximately 58%56% of ourthe outstanding class B common stock asand approximately 29% of February 20, 2013.the outstanding class A common stock was owned by Mr. Hays, and that collectively constituted approximately 54% of the Company's total voting power. As a result, Mr. Hays can control matters requiring shareholder approval, including the election of directors and the approval of significant corporate matters such as change of control transactions. The effects of such influence could be to delay or prevent a change of control of our companythe Company unless the terms are approved by Mr. Hays.

The market prices of ourtwo classes ofcommon stock may be volatile andshareholders may be unable to resell shares at or above the price at which the shares were acquired.

The market price of stock can be highly volatile. As a result, the market prices and trading volumes of each of our two classes of common stock may also be highly volatile, and investors in our common stock may experience a decrease in the value of their shares, including decreases that are in response to factors beyond our control, including, but not limited to:

Variations in our financial performance and that of similar companies;

Regulatory and other developments that may impact the demand for our services;

Reaction to our press releases, public announcements and filings with the Securities and Exchange Commission;

Client, market and industry perception of our services and performance;

Actions of our competitors;

Changes in earnings estimates or recommendations by analysts who follow our stock;

Loss of key personnel;

Investor or management team sales of our stock;

Changes in accounting principles; and

Variations in general market, economic and political conditions or financial markets.

Any of these factors, among others, may result in changes in the trading volumes and/or market prices of each of our classes common stock. Following periods of volatility in the market price of a company’s securities, shareholders have often filed securities class-action lawsuits. Our involvement in a class-action lawsuit would result in substantial legal fees and divert our senior management’s attention from operating our business, which could harm our business and net income.

 

Our business and operating results could be adversely affected if we are unable to attract or retain key managers and other personnel.


Our future performance may depend, to a significant extent, upon the efforts and ability of our key personnel who have expertise in gathering, interpreting and marketing survey-based performance information for healthcare markets. Although client relationships are managed at many levels within our company, the loss of the services of Michael D. Hays, our Chief Executive Officer, or one or more of our other senior managers, could have a material adverse effect, at least in the short to medium term, on most significant aspects of our business, including strategic planning, product development, and sales and customer relations.  As of December 31, 2012, we maintained $500,000 of key officer life insurance on Mr. Hays. Our success will also depend on our ability to hire, train and retain skilled personnel in all areas of our business. Currently, we do not have employment agreements with our officers or our other key personnel. Competition for qualified personnel in our industry is intense, and many of the companies that compete with us for qualified personnel have substantially greater financial and other resources than us. Furthermore, we expect competition for qualified personnel to become more intense as competition in our industry increases. We cannot assure you that we will be able to recruit, retain and motivate a sufficient number of qualified personnel to compete successfully.

If intellectual property and other proprietary information technology were copied or independently developed by our competitors, our operating results could be negatively affected.

Our success depends in part upon our data collection process, research methods, data analysis techniques, and internal systems and procedures that we have developed specifically to serve clients in the healthcare industry. We have no patents. Consequently, we rely on a combination of copyright, trade secret laws and associate nondisclosure agreements to protect our systems, survey instruments and procedures. We cannot assure you that the steps we have taken to protect our rights will be adequate to prevent misappropriation of such rights, or that third parties will not independently develop functionally equivalent or superior systems or procedures. We believe that our systems and procedures and other proprietary rights do not infringe upon the proprietary rights of third parties. We cannot assure you, however, that third parties will not assert infringement claims against us in the future, or that any such claims will not result in protracted and costly litigation, regardless of the merits of such claims, or whether we are ultimately successful in defending against such claims.

11

Our business and operating results could be adversely affected if we experience business interruptions or failure of our information technology and communication systems.

Our ability to provide timely and accurate performance measurement and improvement services to our clients depends on the efficient and uninterrupted operation of our information technology and communication systems, and those of our external service providers. Our systems and those of our external service providers, could be exposed to damage or interruption from fire, natural disasters, energy loss, telecommunication failure, security breach and computer viruses. An operational failure or outage in our information technology and communication systems or those of our external service providers, could result in loss of customers, damage to customer relationships, reduced revenue and profits, refunds of customer charges and damage our reputation and may result in additional expense to repair or replace damaged equipment and recover data loss resulting from the interruption. Although we have taken steps to prevent system failures and have back-up systems and procedures to prevent or reduce disruptions, such steps may not prevent an interruption of services and our disaster recovery planning may not account for all contingencies. Additionally, our insurance may not adequately compensate us for all losses or failures that may occur. Any one of the above situations could have a material adverse effect on our business, financial condition, results of operations and reputation.

 

Security breaches or computer viruses could harm our business.

In connection with our client services, we receive, process, store and transmit sensitive business information electronically over the Internet. Computer viruses could spread throughout our systems and disrupt operations and service delivery. Unauthorized access to our computer systems or databases could result in the theft or publication of confidential information or the deletion or modification of records or could otherwise cause interruption in our operations. We cannot be certain that the technology protecting our networks and information will successfully prevent computer viruses, data thefts, release of confidential information or security breaches. A compromise in our data security systems that results in inappropriate disclosure of our associates', customers' or vendors' confidential information, could harm our reputation and expose us to regulatory action and claims. Changes in privacy and information security laws and standards may require we incur significant expense to ensure compliance due to increased technology investment and operational procedures.  Anprocedures.An inability to prevent security breaches or computer viruses or failure to comply with privacy and information security laws could result in litigation and regulatory risk, loss of customers, damage to customer relationships, reduced revenue and profits, refunds of customer charges and damage our reputation, which could adversely affect our business, financial condition, results of operations and reputation.

Reputational harm could have a material adverse effect on our business, financial condition and results of operations.

Our ability to maintain a good reputation is critical to selling our services. Our reputation could be adversely impacted by any of the following, (whether or not valid): the failure to maintain high ethical and social standards; the failure to perform our client services in a timely manner; violations of laws and regulations; and the failure to maintain an effective system of internal controls or to provide accurate and timely financial information. Damage to our reputation or loss of our clients’ confidence in our services for any of these, or any other reasons, could adversely impact our business, revenues, financial condition, and results of operations, as well as require additional resources to rebuild our reputation.


Our operations are subject to laws and regulations that impose significant compliance costs and create reputational and legal risk.

Due to the nature of the services we offer, we are subject to significant commercial, trade and privacy regulations. We cannot predict the nature, scope or effect of future regulatory requirements to which our operations might be subject or the manner in which existing laws might be administered or interpreted, which could have a material and negative impact on our business and our results of operation. For example, recent years have seen an increase in the development or enforcement of legislation related to healthcare reform, privacy, trade compliance and anti-corruption. Additionally, some of the services we provide include information our clients need to fulfill regulatory reporting requirements. If our services result in errors or omissions in our clients’ regulatory reporting, we may be subject to loss of clients, reputational harm or litigation, each potentially adversely impacting our business. Furthermore, although we maintain a variety of internal policies and controls designed to educate, discourage, prevent and detect violations of such laws, we cannot guarantee that such actions will be effective or sufficient or that individual employees will not engage in inappropriate behavior in breach of our policies. Such conduct, or even an allegation of misbehavior, could result in material adverse reputational harm, costly investigations, severe criminal or civil sanctions, or could disrupt our business, and could negatively affect our results of operations or financial condition.

Failure to comply with public company regulations could adversely impact our profitability.

As a public company, we are subject to the reporting requirements of the Securities Exchange Act of 1934, the Sarbanes-Oxley Act of 2002, the Dodd-Frank Act Wall Street Reform and Consumer Protection Act, the listing requirements of Nasdaq and other applicable securities rules and regulations. Additionally, laws, regulations and standards relating to corporate governance and public disclosure are subject to varying interpretations and continue to develop and change. If we misinterpret or fail to comply with these rules and regulations, our legal and financial compliance costs and net income may be adversely affected.

 

Our growth strategy includes future acquisitions which involve inherent risk.

In order to expand services or technologies to existing clients and increase our client base, we have historically, and may in the future, make strategic business acquisitions that we believe complement our business. Acquisitions have inherent risks which may have a material adverse effecteffects on our business, financial condition, or results of operations, including, among other things: (1) failure to successfully integrate the purchased operations, technologies, products or services and maintain uniform standard controls, policies and procedures; (2) substantial unanticipated integration costs; (3) loss of key associates including those of the acquired business; (4) diversion of management’s attention from other operations; (5) failure to retain the customers of the acquired business; (6) failure to achieve any projected synergies and performance targets; (7) additional debt and/or assumption of known or unknown liabilities; (8) dilutive issuances of equity securities; and (9) a write-off of goodwill, software development costs, client lists, other intangibles and amortization of expenses. If we fail to successfully complete acquisitions or integrate acquired businesses, we may not achieve projected results and there may be a material adverse effect on our business, financial condition and results of operations.

12


Item 1B.          Unresolved Staff Comments

Item 1B.

Unresolved Staff Comments

The Company has no unresolved staff comments to report pursuant to this item.

Item 2.             Properties

Item 2.

Properties

The Company’s headquarters is located in an owned office building in Lincoln, Nebraska, of which 62,000 square feet are used for the Company’s operations. This facility houses all the capabilities necessary for NRC’s survey programming, printing and distribution, data processing, analysis and report generation, marketing, and corporate administration. The Company’s term notes arenote is secured by this property, among other things.

The Company is leasing 2,6004,000 square feet of office space in Markham, Ontario, 5,1003,900 square feet of office space in San Diego, California, and3,300 square feet of office space in Lincoln, Nebraska, 8,100 square feet of office space in Seattle, Washington.

Washington, and 1,500 square feet of office space in Atlanta, Georgia.

Item 3.             Legal Proceedings

Item 3.

Legal Proceedings

The Company is not subject to any material pending litigation.

Item 4.

Mine Safety Disclosures

Not applicable.

Item 4.             Mine Safety Disclosures
 
Not applicable.

13

PART II

Item 5.            

Item 5.

Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

In May 2013, the Company consummated a recapitalization (the “May 2013 Recapitalization”) pursuant to which the Company established two classes of common stock (class A common stock and class B common stock), issued a dividend of three shares of class A common stock for each share of the Registrant’s Common Equity, Related Stockholder MattersCompany’s then existing common stock and Issuer Purchasesreclassified each then existing share of Equity Securities

Thecommon stock as one-half of one share of class B common stock. Following the May 2013 Recapitalization, the Company’s Common Stock, $0.001 par value (“Common Stock”), isclass A common stock and the Company’s class B common stock are traded on the NASDAQ Global Market under the symbol “NRCI.symbols “NRCIA” and “NRCIB,respectively.

The following table sets forth the range of high and low sales prices for, and dividends declared on the Common Stockclass A common stock and class B common stock for the period from January 1, 2011,2014, through

December 31, 2012:
  High  Low  
Dividends Declared Per Common Share
 
2011 Quarter Ended:         
March 31 $34.25  $29.01  $0.22 
June 30 $36.89  $33.63  $0.22 
September 30 $44.44  $30.96  $0.22 
December 31 $38.96  $28.00  $0.22 
             
2012 Quarter Ended:            
March 31 $43.98  $36.58  $0.26 
June 30 $53.00  $41.00  $0.26 
September 30 $52.71  $46.19  $0.26 
December 31 $58.23  $49.51  $1.76 
2015:

  

Class A

  

Class B

 
  

High

  

Low

  

Dividends Declared Per Common Share

- 

High

  

Low

  

Dividends Declared Per Common Share

 

2014 Quarter Ended:

                        

March 31

 $19.59  $13.64   --  $43.88  $33.31   -- 

June 30

 $17.20  $13.04   --  $44.95  $36.05   -- 

September 30

 $15.01  $12.70   --  $41.95  $36.01   -- 

December 31

 $18.40  $12.41  $0.06  $39.30  $30.20  $0.36 
                         

2015 Quarter Ended

                        

March 31

 $16.67  $13.00  $0.06  $36.20  $31.26  $0.36 

June 30

 $15.25  $13.29  $0.06  $35.50  $31.50  $0.36 

September 30

 $15.21  $10.72  $0.06  $35.50  $27.54  $0.36 

December 31

 $17.42  $11.32  $0.44  $38.22  $31.88  $2.64 


Cash dividends of $17.4 million and $5.9 million in the aggregate amount of $26.0 million were declared in 2015 with $7.6 million paid in 2015 and the remaining $18.4 million paid in January 2016. Cash dividends were declared in December 2014 and paid duringin January 2015 in the twelve-month periods ended December 31, 2012 and 2011, respectively.aggregate amount of $2.5 million. The payment and amount of future dividends, if any, is at the discretion of the Company’s Board of Directors and will depend on the Company’s future earnings, financial condition, general business conditions, alternative uses of the Company’s earnings and other factors.

On February 20, 2013,22, 2016, there were approximately 1718 shareholders of record and approximately 1,200992beneficial owners of the class A common stock and approximately 18 shareholders of record and approximately 959 beneficial owners of the Common Stock.

class B common stock.

In February 2006, the Board of Directors of the Company authorized the repurchase of 750,0002,250,000 shares of class A common stock and 375,000 shares of class B common stock (on a post-May 2013 Recapitalization basis) in the open market or in privately negotiated transactions. Unless terminated earlier by resolution of the Company’s Board of Directors, the repurchase program will expire when the Company has repurchased all shares authorized for repurchase thereunder. As of February 20, 2013, 610,41722, 2016, 4,652,800 shares of class A common stock and 753,008 shares of class B common stock have been purchasedrepurchased under thisthat authorization.

The table below summarizes No class B common stock repurchaseswas repurchased during the three-month period ended December 31, 2012.2015.


Period 
Total Number of Shares Purchased
  
Average Price
Paid per Share
  
Total Number of Shares Purchased as Part of Publicly Announced
Plans or Programs
  
Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs
 
             
October 1 – October 31, 2012  28,194  $50.32   28,194   162,668 
November 1 – November 30, 2012  --   --   --   162,668 
December 1 – December 31, 2012  19,270  $53.88   19,270   143,398 

14


The table below summarizes repurchases of class A common stock during the three-month period ended December 31, 2015.

Period

 

Total Number of Shares Purchased

  

Average Price
Paid per Share

  

Total Number of Shares Purchased as Part of Publicly Announced

Plans or Programs

  

Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs

 
                   
Oct 1

Oct 31, 2015

  1,709  $11.78   1,709   280,491 
Nov 1

Nov 30, 2015

  --   --   --   280,491 
Dec 1

Dec 31, 2015

  --   --   --   280,491 

The following graph compares the cumulative 5-year total return provided shareholders on National Research Corporation'sthe Company’s common stock relative to the cumulative total returns of the NASDAQ Composite Index and the Russell 2000 Index. An investment of $100 (with reinvestment of all dividends) is assumed to have been made in our common stock and in each of the indexes on December 31, 2007,2010 (or on May 23, 2013 for our class A common stock which was the first day it was traded), and its relative performance is tracked through December 31, 2012.

2015.In accordance with Securities and Exchange Commission guidance, in calculating the cumulative 5-year total return on our class B common stock, we gave retroactive effect to the May 2013 Recapitalization (i.e., as if it had occurred on December 31, 2010).   

 


 

COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN DATA

The stock price performance included in this graph is not necessarily indicative of future stock price performance.

performance.

  

12/10

  

12/11

  

12/12

  

5/23/13

  

12/13

  

12/14

  

12/15

 
                             

National Research Corporation - Class B

  100.00   116.34   170.98   ---   200.20   209.57   232.32 

National Research Corporation - Class A

  ---   ---   ---   100.00   94.10   70.25   83.85 

NASDAQ Composite

  100.00   100.53   116.92   ---   166.19   188.78   199.95 

Russell 2000

  100.00   95.82   111.49   ---   154.78   162.35   155.18 

 
   12/07   12/08   12/09   12/10   12/11   12/12 
                         
                         
National Research Corporation  100.00   109.39   80.36   136.99   159.37   234.23 
NASDAQ Composite  100.00   59.03   82.25   97.32   98.63   110.78 
Russell 2000  100.00   66.21   84.20   106.82   102.36   119.09 

15


Item 6.            Selected Financial Data

Item 6.

Selected Financial Data

The selected statement of income data for the years ended December 31, 2012, 2011,2015, 2014, and 2010,2013, and the selected balance sheet data at December 31, 2012,2015 and 2011,2014, are derived from, and are qualified by reference to, the audited consolidated financial statements of the Company included elsewhere in this Annual Report on Form 10-K. The selected statement of income data for the yearsyear ended December 31, 2009,2012 and 2008,2011, and the balance sheet data at December 31, 2010, 2009,2013, 2012 and 2008,2011, are derived from audited consolidated financial statements not included herein. The Company acquired OCSDigital Assent, LLC (“Digital Assent”) on August 3, 2010, MIVOctober 28, 2014 and disposed of selected assets and liabilities related to the clinical workflow product of its Predictive Analytics operating segment on December 19, 2009,21, 2015. The acquisition and customer contracts of SQ Strategiesdisposal did not have a significant impact on April 1, 2008.  See Note 2 to the Company's consolidatedCompany’s financial statements.

results, therefore, the historical data in the table below have not been adjusted.

  Year Ended December 31, (a) 
  2015  2014  2013  2012  2011 
  (In thousands, except per share data) 

Statement of Income Data:

                    

Revenue

 $102,343  $98,837  $92,590  $86,421  $75,767 

Operating expenses:

                    

Direct

  44,610   41,719   38,844   35,461   28,667 

Selling, general and administrative

  27,177   25,018   25,208   23,542   23,300 

Depreciation and amortization

  4,109   3,804   3,732   4,699   5,065 

Total operating expenses

  75,896   70,541   67,784   63,702   57,032 

Operating income

  26,447   28,296   24,806   22,719   18,735 

Other income (expense)

  913   (204)  (318)  (512)  (575)

Income before income taxes

  27,360   28,092   24,488   22,207   18,160 

Provision for income taxes

  9,750   9,936   9,004   7,139   6,596 

Net income

 $17,610  $18,156  $15,484  $15,068  $11,564 

Earnings per share common stock:

Basic Earnings per share:

                    

Class A

 $0.42  $0.44  $0.37  $0.37  $0.29 

Class B

 $2.52  $2.62  $2.25  $2.22  $1.73 

Diluted Earnings per share:

                    

Class A

 $0.41  $0.43  $0.37  $0.36  $0.28 

Class B

 $2.49  $2.57  $2.20  $2.17  $1.69 
                     

Weighted average share and share equivalents outstanding:

                    

Class A – basic

  20,741   20,764   20,677   20,325   20,016 

Class B – basic

  3,478   3,473   3,447   3,388   3,336 

Class A - diluted

  20,981   21,076   21,099   20,854   20,526 

Class B - diluted

  3,522   3,536   3,514   3,476   3,421 

  

2015

  

2014

  

2013

  

2012

  

2011

 
  

(In thousands)

 

Balance Sheet Data:

                    

Working capital surplus (deficiency)

 $11,940  $25,262  $12,784  $(11,483) $(2,262)

Total assets

  129,099   129,510   111,088   100,046   100,676 

Total debt and capital lease obligations, including current portion

  5,917   8,386   10,546   12,763   14,912 

Total shareholders’ equity

 $74,222  $87,748  $71,755  $56,742  $55,554 

(a)

All share and per share data have been retroactively adjusted to give effect to the May 2013 Recapitalization as further described in Note 1 to the accompanying consolidated financial statements.

 
  Year Ended December 31,
  2012  2011  2010  2009  2008
  (In thousands, except per share data)
Statement of Income Data:            
Revenue $86,421  $75,767  $63,398  $57,692  $51,013 
Operating expenses:                    
Direct  35,461   28,667   24,635   24,148   23,611 
Selling, general and administrative  23,542   23,300   20,202   16,016   12,728 
Depreciation and amortization  4,699   5,065   4,704   3,831   2,685 
Total operating expenses  63,702   57,032   49,541   43,995   39,024 
Operating income  22,719   18,735   13,857   13,697   11,989 
Other expense  (512)  (575)  (542)  (580)  (6)
Income before income taxes  22,207   18,160   13,315   13,117   11,983 
Provision for income taxes  7,139   6,596   4,816   4,626   4,538 
Net income $15,068  $11,564  $8,499  $8,491  $7,445 
                     
Net income per share - basic $2.22  $1.73  $1.28  $1.28  $1.11 
Net income per share - diluted $2.17  $1.69  $1.26  $1.26  $1.09 
Dividends per share $2.54  $0.88  $0.76  $0.64  $0.56 
Weighted average shares outstanding – basic  6,775   6,672   6,637   6,637   6,685 
Weighted average shares outstanding – diluted  6,951   6,842   6,735   6,723   6,831 
  December 31, 
  2012  2011  2010  2009  2008 
  (In thousands) 
Balance Sheet Data:               
Working capital deficiency $(11,483) $(2,262) $(8,809) $(4,432) $(10,650)
Total assets  100,046   100,676   95,770   72,499   72,145 
Total debt and capital lease obligations, including current portion  12,763   14,912   16,599   7,719   12,954 
Total shareholders’ equity $56,742  $55,554  $48,584  $44,171  $38,598 


16

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 7.            Management’s Discussion and Analysis of Financial Condition and Results of OperationsOverview

Overview

The Company is a leading provider of analytics and insights that facilitate revenue growth,measurement and improvement of the patient and employee and customer retention andexperience while also increasing patient engagement and loyalty for healthcare providers, payers and other healthcare organizations. The Company’s solutions supportenable its clients to provide customer-centric healthcare through understanding the improvementvoice of businessthe customer to improve patient experience, engagement and clinical outcomes,loyalty, while also facilitating regulatory compliance and the shift to population-based health management for its clients. The Company’s ability to measure what matters most and systematically capture, analyze and deliver to its clients self-reported information from patients, families and consumers is critical in today’s healthcare market. NRC believes that access to and analysis of its extensive consumer-driven information will become evenis becoming more valuable in the future as healthcare providers increasingly need to more deeply understand and engage patients and consumers in an effort towards effective population-based health management.


The Company’s portfolio of subscription-based solutions provide actionable information and analysis to healthcare organizations and payers across a range of mission-critical, constituent-related elements, including patient experience and satisfaction, community population health risks, workforce engagement, community perceptions, and physician engagement. NRC partners with clients across the continuum of healthcare services. The Company’s clients range from acute care hospitals and post-acute providers, such as home health, long-term care and hospice, to numerous payer organizations. The Company believes this cross-continuum positioning is a unique and an increasingly important capability as evolving payment models drive healthcare providers and payers towards a more collaborative and interactive healthcare system.

Acquisitions
On August 3, 2010,

Acquisitions/ Investments

In October 2014, NRC made investments in two strategic technologies to advance the Company acquired allCompany’s commitment to empowering consumer-centric healthcare across the continuum. 

The first, an acquisition of the issued and outstanding sharesDigital Assent, a company with a healthcare technology platform, created a Center of stock and stock rights of OCS, a provider of clinical, financial and operational benchmarks and analyticsExcellence in Atlanta, Georgia, responsible for developing novel solutions to home care and hospice providers.  The acquisition provides the Company with an entryenhance consumer decision-making in the home health and hospice markets through OCS’s customer relationships with homeselection of healthcare and hospice providers and expands the Company's service offerings across the continuum of care.  Goodwill related to the acquisition of OCS primarily relates to intangible assets that do not qualify for separate recognition, including the depth and knowledge of management.providers. The all-cash consideration paid at closing was $15.3$2.6 million.

The second, an investment which included an option for a potential acquisition of a partner company that had developed a talent-matching solution to accelerate the formation of high-performing teams.  The cash consideration paid was $800,000, of which $657,000 was allocated to the purchase option and the remaining $143,000 to a license and work to be performed. The option provided NRC with the right to acquire the partner company for $4.1 million on or before March 31, 2015.The option was extended until June 30, 2015. NRC did not exercise the option and, accordingly, it expired in June 2015.

Divestitures

On December 21, 2015, the Company completed the sale of selected assets and liabilities related to the clinical workflow product of the Predictive Analytics operating segment, for a net cash amount of $1.0approximately $1.6 million.  The Company recorded a gain of approximately $1.1 million cash received.

from the sale in the fourth quarter of 2015, which is included in other income on the Consolidated Statement of Income. 

 

Critical Accounting Policies and Estimates

The preparation of financial statements requires management to make estimates and assumptions that affect amounts reported therein. The most significant of these areas involving difficult or complex judgments made by management with respect to the preparation of the Company’s consolidated financial statements for fiscal year 20122015 include:

Revenue recognition;

Valuation of goodwill and identifiable intangible assets; and

Income taxes.taxes; and

17

Business combinations.

Revenue Recognition

The Company derives a majority of its operating revenue from its annually renewable services, which include performance measurement and improvement services, healthcare analytics and governance education services. The Company provides these services to its clients under annual client service contracts, although such contracts are generally cancelable on short or no notice without penalty.  The Company also derives some revenue from its custom and other research projects.

Services are provided under subscription-based service agreements. The Company recognizes subscription-based service revenue over the period of time the service is provided. Generally, the subscription periods are for twelve months and revenue is recognized equally over the subscription period.

Certain contracts are fixed-fee arrangements with a portion of the project fee billed in advance and the remainder billed periodically over the duration of the project. Revenue and direct expenses for services provided under these contracts are recognized under the proportional performance method. Under the proportional performance method, the Company recognizes revenue based on output measures or key milestones such as survey set-up, survey mailings, survey returns and reporting. The Company measures its progress based on the level of completion of these output measures and recognizes revenue accordingly. Management judgments and estimates must be made and used in connection with revenue recognized using the proportional performance method. If management made different judgments and estimates, then the amount and timing of revenue for any period could differ materially from the reported revenue.

The Company also derives revenue from hosting arrangements where our propriety software is offered as a service to our customers through our data processing facilities.  

The Company’s revenue alsoarrangements with a client may include combinations of performance measurement and improvement services, healthcare analytics or governance education services which may be executed at the same time, or within close proximity of one another (referred to as a multiple-element arrangement). Each element of a multiple-element arrangement is accounted for as a separate unit of accounting provided each delivered element is sold separately by the Company or another vendor; and for an arrangement that includes software-related revenue for software license revenue, installation services, post-contract support (maintenance) and training.  Software-related revenue is recognized in accordance with the provisionsa general right of Accounting Standards Codification (“ASC”) 985-605, Software-Revenue Recognition.

Hosting arrangements to provide customers with accessreturn relative to the Company’s propriety software are marketed under long-term arrangements, generally over periods of one to three years.  Under these arrangements, the customer is not provided the contractual right to take possession of the licensed software at any time during the hosting period without significant penalty, and the customer is not provided the right to run the software on their own hardwareundelivered elements, delivery or contract with another party unrelated to us to host the software.  Upfront fees for set-up services are typically billed for our hosting arrangements.  However, these arrangements do not qualify for separation from the ongoing hosting services due to the absence of standalone value for the set-up services.  Therefore, we account for these arrangements as service contracts and recognize revenue ratably over the hosting service period when all other conditions to revenue are met.  Other conditions that must be met before the commencement of revenue recognition include achieving evidence of an arrangement, determining that the collection of the revenue is probable, and determining that fees are fixed and determinable.
The Company’s software arrangements typically involve the sale of a time-based license bundled with installation services, post-contract support (“PCS”) and training.  License terms range from one year to three years and require an annual fee for bundled elements of the arrangement.  PCS is also contractually provided for a period that is co-terminus with the term of the time-based license.  The Company’s installation services are not considered to be essential to the functionality of the software license.  The Company does not achieve vendor-specific objective evidence (“VSOE”) of the fair valueperformance of the undelivered elementsservices are considered probable and substantially in the control of its softwarethe Company. The Company’s arrangements (primarily PCS) and, therefore,generally do not include a general right of return related to the delivered services. If these arrangementscriteria are not met, the arrangement is accounted for as a single unit of accounting with revenue generally recognized ratablyequally over the minimum bundled PCS period.
18

The Company’s revenue arrangements (not involving software elements) may include multiple elements.   In assessingsubscription period or recognized under the separation of revenue for elements of such arrangements, we first determine whether each delivered element has standalone value based on whether we or other vendors sell the services separately.   We also consider whether thereproportional performance method.


Revenue is sufficient evidence of the fair value of the elements in allocating the fees in the arrangementallocated to each element.  Revenue allocated to an element is limited to revenue that is not subject to refund or otherwise represents contingent revenue.

On January 1, 2011, the Company prospectively adopted Accounting Standard Update (“ASU”) 2009-13, Revenue Recognition (Topic 605): Multiple-Deliverable Revenue Arrangements (ASU 2009-13).  For arrangements entered into or materially modified beginning January 1, 2011, we allocated revenue to arrangements with multiple elementsseparate unit of accounting based on relative selling price using a selling price hierarchy.  Thehierarchy: vendor specific objective evidence (“VSOE”), if available, third-party evidence (“TPE”) if VSOE is not available, or estimated selling price for a deliverableif VSOE nor TPE is available. VSOE is established based on its VSOE if it exists, otherwise third-party evidence ofthe services normal selling price.price and discounts for the specific services when sold separately. TPE is established by evaluating similar competitor services in standalone arrangements. If neither exists for a deliverable, the best estimate of the selling price (“ESP”) is used for that deliverable based on list price, representing a component of management’s market strategy, and an analysis of historical prices for bundled and standalone arrangements. Revenue allocated to an element is limited to revenue that is not subject to refund or otherwise represents contingent revenue. VSOE, TPE, and ESP are periodically adjusted to reflect current market conditions. These adjustments are not expected to differ significantly from historical results.


Valuation of Goodwill and Identifiable Intangible Assets

Intangible assets include customer relationships, trade names, technology, non-compete agreements and goodwill. Intangible assets with estimable useful lives are amortized over their respective estimated useful lives to their estimated residual values and reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be recoverable. The Company reviews intangible assets with indefinite lives for impairment annually as of October 1 and whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable.

When performing the impairment assessment, the Company first assesses qualitative factors to determine whether it is necessary to recalculate the fair value of our intangible assets with indefinite lives. If the Company believes, as a result of the qualitative assessment, that it is more likely than not that the fair value of the indefinite-lived intangibles is less than their carrying amount, the Company calculates the fair value using a market approach. If the carrying value of an intangible asset with an indefinite life exceeds its fair value, then the intangible asset is written-down to their fair values. The Company did not recognize any impairmentsimpairment related to our long-livedindefinite-lived intangible assets during 2012, 2011,2015, 2014 or 2010.

2013.

Goodwill is an asset representing the future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. All of the Company’s goodwill is allocated to its reporting units, which are the same as its operating segments. Goodwill is reviewed for impairment at least annually as of October 1 and whenever events or changes in circumstances indicate that the carrying value of goodwill may not be recoverable.

The Company reviews for goodwill impairment by first assessing qualitative factors to determine whether any impairment may exist. If we believe, as a result of the qualitative assessment that it is more likely than not that the fair value of a reporting unit is less than its carrying amount, a quantitative two-step test is required; otherwise, no further testing is required. Under the first step of the quantitative test, the fair value of the reporting unit is compared with its carrying value (including goodwill). If the fair value of the reporting unit exceeds its carrying value, step two doesis not need to be performed. If the fair value of the reporting unit is less than its carrying value, an indication of goodwill impairment exists for the reporting unit and the entity must performCompany performs step two of the impairment test (measurement). Under step two, an impairment loss is recognized for any excess of the carrying amount of the reporting unit’s goodwill over the fair value of that goodwill. The fair value of goodwill is determined by allocating the fair value of the reporting unit in a manner similar to a purchase price allocation and the residual fair value after this allocation is the fair value of the reporting unit goodwill.

19

In instances when a step two is required, the fair value of the reporting unit is determined using an income approach and comparable market multiples. Under the income approach, there are a number of inputs used to calculate the fair value using a discounted cash flow model, including operating results, business plans, projected cash flows and a discount rate. Discount rates, growth rates and cash flow projections are the most sensitive and susceptible to change as they require significant management judgment. Discount rates are determined by using a weighted average cost of capital, which considers market and industry data. Operational managementManagement develops growth rates and cash flow projections for each reporting unit considering industry and Company-specific historical and projected information. Terminal value rate determination follows common methodology of capturing the present value of perpetual cash flow estimates beyond the last projected period assuming a constant weighted average cost of capital and low long-term growth rates. Under the market approach, the Company considers its market capitalization, comparisons to other public companies’ data, and recent transactions of similar businesses within the Company’s industry.

No impairments were recorded during

In connection with the years ended December 31, 2012, 2011 or 2010.  The most recent quantitative analysisJanuary 1, 2015 revision to NRC’s operating segments, the composition of one reporting unit was divided and realigned to the new operating segments. A goodwill impairment test was performed asimmediately before and after the reorganization of October 1, 2011.  Thatthe reporting structure to determine whether the reorganization masked a goodwill impairment charge. The analysis indicatedconcluded that the estimated fair value of oureach reporting units, including goodwill,unit sufficiently exceeded the carrying value and thus no further evaluation of impairment was significantly in excess of their carrying values.  necessary.


The Company performed a qualitative analysis as of October 1, 2012,2015, which did not indicate that it was more likely than not that the carrying values of the reporting units exceeded fair value.

No impairments were recorded during the years ended December 31, 2015, 2014 or 2013.

Income Taxes

The Company uses the asset and liability method of accounting for income taxes. Under that method, deferred income tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases using enacted tax rates. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances, if any, are established when necessary to reduce deferred tax assets to the amount that is more likely than not to be realized. The Company recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. Management judgment is required to determine the provision for income taxes and to determine whether deferred income taxes will be realized in full or in part. Such judgments include, but are not limited to, the likelihood we would realize the benefits of net operating loss carryforwards, the adequacy of valuation allowances, the election to capitalize or expense costs incurred, and the probability of outcomes of uncertain tax positions. It is possible that the various taxing authorities could challenge those judgments or positions and reach conclusions that would cause us to incur tax liabilities in excess of, or realize benefits less than, those currently recorded. In addition, changes in the geographical mix or estimated amount of annual pretax income could impact our overall effective tax rate.

Business Combinations

The Company uses the acquisition method of accounting for acquired businesses. Under the acquisition method, the financial statements reflect the operations of an acquired business starting from the completion of the acquisition. The assets acquired and liabilities assumed are recorded at their respective estimated fair values at the date of the acquisition. Any excess of the purchase price over the estimated fair values of the identifiable net assets acquired is recorded as goodwill. Significant judgment is required in estimating the fair value of assets acquired, especially intangible assets. As a result, in the case of significant acquisitions we typically engage third-party valuation specialists in estimating fair values of tangible and intangible assets. The fair value estimates are based on available historical information and on expectations and assumptions about the future, considering the perspective of marketplace participants. While management believes those expectations and assumptions are reasonable, they are inherently uncertain. Unanticipated market or macroeconomic events and circumstances may occur, which could impact the accuracy or validityof the estimates and assumptions.

 

Results of Operations

The following table sets forth, for the periods indicated, selected financial information derived from the Company’s consolidated financial statements, expressed as a percentage of total revenue and the percentage change in such items versus the prior comparable period (please note that all columns may not add up to 100% due to rounding). The trends illustrated in the following table may not necessarily be indicative of future results. The discussion that follows the table should be read in conjunction with the Company’s consolidated financial statements.

20

  
Percentage of Total Revenue
Year Ended December 31,
  
Percentage
Increase (Decrease)
 
  2012  2011  2010  
2012 over 2011
  
2011 over 2010
 
                
Revenue  100.0%  100.0%  100.0%  14.1%  19.5%
Operating expenses:                    
Direct  41.0   37.8   38.8   23.7   16.4 
Selling, general and administrative  27.2   30.8   31.9   1.0   15.3 
Depreciation and amortization  5.4   6.7   7.4   (7.2)  7.7 
Total operating expenses  73.7   75.3   78.1   11.7   15.1 
Operating income  26.3%  24.7%  21.9%  21.3%  35.2%

  

Percentage of Total Revenue
Year Ended December 31,

  

Percentage

Increase (Decrease)

 
  

2015

  

2014

  

2013

- 

2015 over 2014

  

2014 over 2013

 
                     

Revenue

  100.0%  100.0%  100.0%  3.5%  6.7%

Operating expenses:

          ��         

Direct

  43.6   42.2   42.0   6.9   7.4 

Selling, general and administrative

  26.6   25.3   27.2   8.6   (0.8)

Depreciation and amortization

  4.0   3.8   4.0   8.0   1.9 

Total operating expenses

  74.2   71.4   73.2   7.6   4.1 
                     

Operating income

  25.8%  28.6%  26.8%  (6.5%)  14.1%

Year Ended December 31, 2012,2015, Compared to Year Ended December 31, 2011

2014

Revenue.Revenue.  Revenue in 2015 increased 14.1% in 20123.5% to $86.4$102.3 million, from $75.8compared to $98.8 million in 2011.  The increase2014, which was due todriven primarily by a combination of continued gains in market share growth and vertical growth in theour existing client base. Revenue from subscription-based agreements comprised 76.0%86.6% of the total revenue for the year ended December 31, 2012in 2015, compared to 63.0%82.3% of the total revenue for the year ended December 31, 2011.in 2014.


Direct expenses. Direct expenses increased 23.7%6.9% to $35.5$44.6 million in 2012 from $28.72015, compared to $41.7 million in 2011.  Direct variable2014. Variable expenses are costs that vary with volumes and consist mainly of printing, postage, hourly labor, and contracted survey work.  Direct fixed expenses consist mainly of salaries and benefits, and contracted services for client service, analytical, research, and information technology development functions.  The increase in variable expenses of $4.1increased $1.1 million includedprimarily from increased postage labor costs,and printing of $989,000, and contracted survey-related costs to service the higher volume of business and conference-related expenses.  The increase$ 416,000, partially offset by a reduction in fixedlabor costs of $334,000. Fixed expenses of $2.7increased $1.8 million wasprimarily due to additionalincreased salary and benefit costs from the Digital Assent acquisition in 2014 and staffing additions in the customer service area, and related expenses in information technology development and client service functions.increased equipment lease costs from the acquisition. Direct expenses increased as a percentage of revenue to 41.0%43.6% in the year ended December 31, 2012,2015 from 37.8% during the same period of 2011.  Variable expenses as percentage of revenue were 2.2% of the change42.2% in 2014 primarily due to higher survey volumes for the subscription-based products,staffing additions from the acquisition and fixed expenses were 1.0% of the change due to investmentsgrowth in technology, research andcustomer service resources.  The Company expects this percentage to continue at a similar rate for 2013.support.


Selling, general and administrative expenses. Selling, general and administrative expenses increased 1.0%8.6% to $23.5$27.2 million in 2012 from $23.32015, compared to $25.0 million in 2011.2014, primarily due to increased salary and benefit costs of $1.1 million (which includes $581,000 of increased share-based compensation expense), the $657,000 write-off of the purchase option for a potential acquisition in 2015, increased contracted service costs of $328,000, increased maintenance and repairs expense of $278,000 (primarily due to repairs to the Company’s headquarters building), and higher software license and computer supplies fees of $247,000. These were partially offset by decreased recruiting and bad debt expenses. Selling, general, and administrative expenses increased as a percentage of revenue to 26.6% in 2015, from 25.3% in 2014, due to expense growth of 8.6% while revenue grew at 3.5%.

Depreciation and amortization.Depreciation and amortization expenses increased 8.0% to $4.1 million in 2015 compared to $3.8 million in 2014 due to increased customer relationship and technology intangible amortization from the acquisition in October 2014 and increased depreciation costs from computer software investments. Depreciation and amortization expenses as a percentage of revenue increased to 4.0% in 2015 from 3.8% during in 2014.

Other income (expense). Other income (expense) increased to $913,000 of other income in 2015 compared to ($204,000) of other expense in 2014. This was primarily due to the $1.1 million gain on the sale of selected assets and liabilities related to the clinical workflow product of the Predictive Analytics operating segment.


Provision for income taxes.Provision for income taxes was $9.8 million (35.6% effective tax rate) in 2015, compared to $9.9 million (35.4% effective tax rate) in 2014. The effective tax rate for the twelve-month period ended December 31, 2015, is higher than the rate in the same period of 2014 primarily due to slightly higher projected state tax rates and less benefit from the foreign tax rate differential.


Year Ended December 31, 2014, Compared to Year Ended December 31, 2013

Revenue.Revenue in 2014 increased 6.7% to $98.8 million, compared to $92.6 million in 2013, which was driven primarily by a combination of continued gains in market share and vertical growth in our existing client base. Revenue from subscription-based agreements comprised 82.3% of the total revenue in 2014, compared to 81.9% of total revenue in 2013.

Direct expenses. Direct expenses increased 7.4% to $41.7 million in 2014, compared to $38.8 million in 2013. This was mainly due to increased variable costs of $2.7 million from postage and printing, contracted survey-related costs and internal labor costs, offset partially by less conference, publication and video production fees. Fixed expenses increased $171,000 mainly due to increased payroll and benefit costs due to the Digital Assent acquisition and contracted service costs in the service and analytical areas. Direct expenses increased as a percentage of revenue to 42.2% in 2014 from 42.0% in 2013 primarily due to the higher survey volumes for the subscription based products.

Selling, general and administrative expenses. Selling, general and administrative expenses decreased 0.8% to $25.0 million in 2014, compared to $25.2 million in 2013, mainly due to a decrease in legal and accounting fees of $518,000 that were associated with the May 2013 Recapitalization. In addition, non-cash share-based compensation expense, primarily associated with the forfeitures of certain stock options and restricted share awards, decreased by $213,000. These decreases were partially offset by increased payroll and benefit costs and legal and accounting costs related to the October 2014 Digital Assent acquisition and investment. Bad debt expense, recruiting fees, contracted service costs and building/equipment lease expense also partially offset these decreases. Selling, general, and administrative expenses decreased as a percentage of revenue to 25.3% in 2014, from 27.2% for the year ended December 31, 2012, from 30.8% for the same period in 20112013, due to the leveraging of selling, general and administrative expenses against increasedthese costs over revenue.  This percentage is projected to continue at a similar rate in 2013.


Depreciation and amortization..  Depreciation and amortization expenses decreased 7.2%increased 1.9% to $4.7$3.8 million in 2012 from $5.12014 compared to $3.7 million in 2011. This decrease was attributed2013 primarily due to declining intangible assetincreased depreciation from investments in computer software and increased amortization expenses. from the October 2014 acquisition. Depreciation and amortization expenses as a percentage of revenue decreased to 5.4%3.8% in 20122014 from 6.7%4.0% during in 2011.  The Company projects depreciation expense in 2013 to approximate 4.0% of revenue.2013.

Provision for income taxes.Provision for income taxes.  The provision for income taxes totaled $7.1 was $9.9 million (32.1%(35.4% effective tax rate) for 2012,in 2014, compared to $6.6$9.0 million (36.3%(36.8% effective tax rate) for 2011.in 2013. The effective tax rate for the year ended December 31, 2012,2014 is lower than the rate in the same period of 20112013 primarily due to an adjustment to income taxes of $661,000 for decreases in deferredlower projected state tax rates resulting from legislative changes.  The Company also recorded federal tax credits of $198,000, and recognized an additional $73,000 in tax benefits over the same period in 2011 due to the expiration of the U.S. federal statute of limitationslegislative changes, as well as non-deductible fees associated with certain tax positions.

21


Year Ended December 31, 2011, Compared to Year Ended December 31, 2010
Revenue.  Revenue increased 19.5% in 2011 to $75.8 million from $63.4 million in 2010.  This increase was due to the addition of OCS (increasing revenueMay 2013 Recapitalization that were incurred during 2013, partially offset by $4.5 million), market share growth, increased pricing from enhanced offerings, and vertical growth in the existing client base from successful cross-selling activities.

Direct expenses.  Direct expenses increased 16.4% to $28.7 million in 2011 from $24.6 million in 2010.  Direct variable expenses are costs that vary with volumes and consist mainly of printing, postage, hourly labor, and contracted survey work.  Direct fixed expenses consist mainly of salaries and benefits and contracted services for client service, analytical, research, and information technology development functions.  The primary reason for the increase in direct expenses was due to an increase in variable expenses of $2.4 million, including postage of $1.1 million and contracted survey related costs of $1.1 million to service the higher volume of business, and an increase in fixed expenses of $675,000 from additional staffing and related expenses in information technology development and client service functions.  The addition of OCS also increased variable expenses by $106,000 and fixed expenses by $809,000.  Direct expenses decreased as a percentage of revenue to 37.8% in 2011 from 38.8% during 2010, mainly due to leveraging revenue growth and expanded use of more cost-efficient survey methodologies.

Selling, general and administrative expenses.  Selling, general and administrative expenses increased $3.1 million or 15.3%, to $23.3 million in 2011 from $20.2 million in 2010.  Of the increase, $2.0 million was primarily due to the expansion of the sales force, increased sales commissions, and the addition of several executives in various leadership roles.  The addition of OCS accounted for the remaining $1.1 million of the increase.  Selling, general, and administrative expenses decreased as a percentage of revenue to 30.8% for 2011 from 31.9% for 2010, primarily due to 2011 sales and revenue growth from the sales expansion in 2010, decreases in acquisition and transition-related expenses for OCS and the consolidation of MIV sales and operations activities into the Lincoln location incurred in 2010 compared to 2011.
Depreciation and amortization.  Depreciation and amortization expenses increased 7.7% to $5.1 million in 2011 from $4.7 million in 2010, primarily due to the addition of OCS in 2010.  Depreciation and amortization expenses as a percentage of revenue decreased to 6.7% in 2011 from 7.4% in 2010.

Provision for income taxes.  The provision for income taxes totaled $6.6 million (36.3% effective tax rate) for 2011 compared to $4.8 million (36.2% effective tax rate) for 2010.  The$179,000 increase in the effective tax rate was due to higher state taxes, partially offset by increased research and development credits and a decrease inliability for unrecognized tax benefits.benefit .

Inflation and Changing Prices

Inflation and changing prices have not had a material impact on revenue or net income in the last three years.

Liquidity and Capital Resources

The Company believes that its existing sources of liquidity, including cash and cash equivalents, borrowing availability, and operating cash flow will be sufficient to meet its projected needs for the foreseeable future.

The Company made capital contributions to Connect totaling $2.8 million through December 31, 2015 and will make additional capital contributions up to $1.3 million on an as-needed basis as determined by the Board of Directors of Connect. In July 2015, the Company acquired all of NG Customer-Connect, LLC’s interest in Connect and a portion of Illuminate Health, LLC’s interest in Connect for combined consideration of $2.8 million. Under the amended Connect operating agreement, NRC has the option to acquire additional equity units from Illuminate Health when new annual recurring contract value reaches targeted levels. NRC has the option to acquire approximately one-third of Illuminate Health’s equity units when new annual recurring contract value reaches each of $7 million, $14 million, and $20 million.

 

As of December 31, 2012,2015, our principal sources of liquidity included $8.3$42.1 million of cash and cash equivalents and up to $6.5 million of unused borrowings under our revolving credit note. Of this cash, $5.6$9.3 million was held in Canada. All of the amounts held in Canada are intended to be indefinitely reinvested in foreign operations. The amounts held outside of the U.S. are eligible for repatriation, but under current law, would be subject to U.S. federal income taxes less applicable foreign tax credits. The Company estimated at December 31, 2012,2015, that an additional tax liability of $732,000$534,000 would become due if repatriation of undistributed earnings would occur. The amount of unused borrowings actually available under the revolving credit note varies in accordance with the terms of the agreement.  The Company believes that our existing sources of liquidity, including cash and cash equivalents, borrowing availability, and operating cash flow will be sufficient to meet its projected capital and debt maturity needs and dividend policy for the foreseeable future.

22

Working Capital

The Company had a working capital deficiencysurplus of $11.5$11.9 million on December 31, 2012,2015, compared to a $2.3$25.3 million working capital deficiencysurplus on December 31, 2011.2014. The change in the working capital balance was primarily due to an increasedividends declared in 2015. Dividends had previously been suspended since the latter half of 2013 in order to maximize cash for investment opportunities. Investments were made in two strategic technology investments in October 2014. Cash dividends in the current portionaggregate amount of notes payable$26.0 million were declared in 2015 with $7.6 million paid in 2015 and the remaining $18.4 million paid in January 2016.  Cash dividends were declared in December 2014 and paid in January 2015 in the aggregate amount of $10.6$2.5 million.  The increase inpayment and amount of future dividends are at the current portiondiscretion of notes payable is due to the balloon payments on the term notes due in July 2013.  The Company’s working capital is also significantly impacted by its large deferred revenue balances.Board of Directors. The deferred revenue balances as of December 31, 20122015 and December 31, 2011,2014, were $15.8$14.8 million and $16.5$15.1 million, respectively.

The deferred revenue balance is primarily due to timing of initial billings on new and renewal contracts. The Company typically invoices clients for performance tracking services and custom research projects before they have been completed. Billed amounts are recorded as billings in excess of revenue earned, or deferred revenue, on the Company’s consolidated financial statements, and are recognized as income when earned. In addition, when work is performed in advance of billing, the Company records this work as revenue earned in excess of billings, or unbilled revenue. Substantially all deferred revenue and all unbilled revenue will be earned and billed respectively, within 12 months of the respective period ends.

Cash Flow Analysis

A summary of operating, investing, and financing activities are shown in the following table:

  

For the Year Ended December 31,

 
  

2015

  

2014

  

2013

 
  

(In thousands)

 

Provided by operating activities

 $21,886  $26,197  $19,315 

Used in investing activities

  (1,326)  (5,723)  (2,188)

Used in financing activities

  (16,869)  (1,730)  (2,824)

Effect of exchange rate changes on cash

  (1,588)  (794)  (497)

Net increase in cash and cash equivalents

  2,103   17,950   13,806 

Cash and cash equivalents at end of period

 $42,145  $40,042  $22,092 

 
  For the Year Ended December 31, 
  2012  2011  2010 
  (In thousands) 
Provided by operating activities $19,132  $18,481  $14,603 
             
Used in investing activities  (2,348)  (6,927)  (16,980)
             
(Used in) provided by financing activities  (16,687)  (6,886)  3,254 
             
Effect of exchange rate changes on cash  107   (105)  130 
             
Net increase in cash and cash equivalents  204   4,563   1,007 
             
Cash and cash equivalents at end of period $8,286  $8,082  $3,519 

Cash Flows from Operating Activities

Cash flows from operating activities consist of net income adjusted for non-cash items including depreciation and amortization, deferred taxes, and the effect of working capital changes.

Net cash provided by operating activities was $19.1$21.9 million for the year ended December 31, 2012,2015, which included net income of $15.1$17.6 million, plus non-cash charges (benefits) for deferred tax expense, depreciation and amortization, reserve for uncertain tax positions, gain on sale from operating segment, write off of purchase option, tax benefit from exercise of stock options, and non-cash stock compensation totaling $3.8 million. Changes in working capital increased cash flows from operating activities by $472,000, primarily due to decreases in income taxes recoverable, and timing of payments related to accrued expenses, wages, bonus and profit sharing and deferred revenue. These increases were offset in part by decreases in accounts payable and increases in accounts receivables and unbilled revenues, which fluctuate due to the timing and frequency of billings on new and renewal contracts.


Net cash provided by operating activities was $26.2 million for the year ended December 31, 2014, which included net income of $18.2 million, plus non-cash charges (benefits) for deferred tax expense, depreciation and amortization, reserve for uncertain tax positions, loss on disposal of property and equipment, tax benefit from exercise of stock options, and non-cash stock compensation totaling $4.9 million. Changes in working capital increased 2014 cash flows from operating activities by $3.1 million, primarily due to increases in trade accounts receivable and timing of billings on new or renewal contracts increasing cash flows provided from deferred revenue and unbilled revenue. The increase was partially offset by timing of payments on accrued expenses, wages, bonus and profit sharing and income taxes.

Net cash provided by operating activities was $19.3 million for the year ended December 31, 2013, which included net income of $15.5 million, plus non-cash charges (benefits) for deferred tax expense, depreciation and amortization, tax benefit from exercise of stock options, and non-cash stock compensation totaling $5.3
$4.8 million. Changes in working capital decreased 20122013 cash flows from operating activities by $1.2$1.0 million, primarily due to timing of initial billings on new or renewal contracts decreasing cash flows provided from trade accounts receivable and deferred revenue and unbilled revenue offset by increases in trade accounts receivable. The cash flows decrease was partially offset by timing of payments on accounts payable and prepaid expenses, partially offset by increases and timing in payments of accrued expenses, wages, and bonus and profit sharing.

23

Net cash provided by operating activities was $18.5 million for the year ended December 31, 2011, which included net income of $11.6 million, plus non-cash charges (benefits) for deferred tax expense, depreciation and amortization, tax benefit from exercise of stock options and non-cash stock compensation totaling $7.2 million.  Changes in working capital decreased 2011 cash flows from operating activities by $273,000, primarily due to timing of initial billings on new or renewal contracts decreasing cash flows provided from trade accounts receivable and deferred revenue, partially offset by timing of payments on accrued expenses and income taxes.
Net cash provided by operating activities was $14.6 million for the year ended December 31, 2010, which included net income of $8.5 million, plus non cash charges (benefits) for deferred tax expense, depreciation and amortization and non-cash stock compensation totaling $6.1 million.

Cash Flows from Investing Activities

Net cash of $2.3$1.3 million was used for investing activities in the year ended December 31, 2012.2015. Purchases of property and equipment totaled $2.9 million. The Company received $1.6 million in cash for the $2.3 million.

December 21, 2015 sale of selected assets and liabilities related to the clinical workflow product of the Predictive Analytics operating segment.

Net cash of $6.9$5.7 million was used for investing activities in the year ended December 31, 2011.  Earn-out payments related to the MIV acquisition approximated $4.1 million, and purchases2014. Purchases of property and equipment totaled $2.8$2.5 million.

The Company paid $2.6 million in cash for the October 2014 acquisition of Digital Assent and $657,000 for the option to purchase a partner company.

Net cash of $17.0$2.2 million was used for investing activities in the year ended December 31, 2010.  Cash of $15.3 million was used for the acquisition of OCS and $172,000 was paid under the earn-out related to the MIV acquisition.  Cash of $1.5 million was used for the purchase2013. Purchases of property and equipment.

equipment totaled the $2.2 million.

Cash Flows from Financing Activities

Net cash used in financing activities was $16.7$16.9 million in the year ended December 31, 2012.2015. Cash was used to repay borrowings under the term note totaling $2.3 million and for capital lease obligations of $173,000. Cash was used to pay $10.1 million of dividends, purchase non-controlling interests in Connect totaling $2.8 million, purchase treasury stock totaling $1.7 million and repurchase shares for payroll tax withholdings related to share-based compensation of $92,000. These were partially offset by the cash provided from the excess tax benefit from share-based compensation of $240,000.


Net cash used in financing activities was $1.7 million in the year ended December 31, 2014. Proceeds from the exercise of stock options and the excess tax benefit of share-based compensation provided cash of $1.3 million$408,000 and $2.1 million,$622,000, respectively, partially offset by repurchases of shares for payroll tax withholdings related to share-based compensation of $527,000.$348,000. Cash was used to repay borrowings under the term note totaling $2.3 million and capital lease obligations of $156,000.

Net cash used in financing activities was $2.8 million in the year ended December 31, 2013. Proceeds from the exercise of stock options and the excess tax benefit of share-based compensation provided cash of $840,000 and $755,000, respectively, partially offset by repurchases of shares for payroll tax withholdings related to share-based compensation of $55,000. Cash was used to pay dividends of $17.4 million, including a special dividend of $10.3 million in the fourth quarter of 2012.$2.1 million. Cash was also used to repay borrowings under the term note totaling $2.1 million and capital lease obligations of $109,000.

Net cash used in financing activities was $6.9 million in the year ended December 31, 2011.  Cash was generated from borrowings under the Company’s term note and revolving credit note totaling $4.5 million.  Proceeds from the exercise of stock options and the excess tax benefit of share-based compensation provided cash of $568,000 and $407,000, respectively, partially offset by repurchases of shares for payroll tax withholdings related to share-based compensation of $146,000.  Cash was used to pay dividends of $5.9 million, repay borrowings under the term note and revolving credit note totaling $6.2 million, and repay capital lease obligations of $130,000.
Net cash provided by financing activities was $3.3 million in the year ended December 31, 2010.  Cash was generated from borrowings under the term note and revolving credit note totaling $11.3 million.  Proceeds from the exercise of stock options provided cash of $274,000.  Cash was used to pay dividends of $5.1 million, repay borrowings under the term note and revolving credit note totaling $2.8 million, and repurchases of the Company’s common stock for $399,000.
24

$110,000.

The effect of changes in foreign exchange rates increased (decreased)decreased cash and cash equivalents by $107,000, ($105,000),$1.6 million, $794,000, and $130,000$497,000 in the years ended December 31, 2012, 2011,2015, 2014, and 2010,2013, respectively.

Capital Expenditures

Capital expenditures for the year ended December 31, 2012,2015 were $2.3$2.9 million. These expenditures consisted mainly of computer software and computer hardware, furniture and other equipment.hardware. The Company expects similar capital expenditure purchases in 20132016 consisting primarily of computer software and hardware and other equipment, to be funded through cash generated from operations.

Debt and Equity

On December 19, 2008, the Company borrowed $9.0 million under a

The Company’s term note to partially finance the acquisition of MIV.  In July 2010, the Company refinanced the existing term loan with a $6.9 million fixed-rate term loan.  The new term loan is payable in 3560 monthly installments of $80,104, with a balloon payment for the remaining principal balance and interest due on July 31, 2013.$212,468. Borrowings under the term note bear interest at an annual rate of 3.79%3.12%. The outstanding balance of the term note at December 31, 2012,2015 was $5.1$5.7 million.

On July 31, 2010, the Company borrowed $10.0 million under a fixed-rate term note to partially finance the acquisition of OCS.  The term loan is payable in 35 monthly installments of $121,190 with a balloon payment for the remaining principal balance and interest due on July 31, 2013.  Borrowings under the term note bear interest at an annual rate of 3.79%.  The outstanding balance of the term note at December 31, 2012, was $7.3 million.

The Company expects to refinance the term notes prior to July 31, 2013.  If, however, the notes cannot be extended, the Company believes italso has adequate cash flows from operations to meet its debt and capital needs.

The Company entered into a revolving credit note that was renewed in 2006.June 2015 to extend the term to June 30, 2016. The maximum aggregate amount available under the revolving credit note following an addendum to the note in March 2008, is $6.5 million.  The revolving credit note was renewed in June 2012million, subject to extenda borrowing base equal to 75.0% of the term to June 30, 2013.  The Company may borrow, repay and re-borrow amountsCompany’s eligible accounts receivable. Borrowings under the revolving credit note from time to time until its maturity on June 30, 2013.  The Company expects to extendbear interest at a variable annual rate, with three rate options at the termdiscretion of management as follows: (1) 2.5% plus the daily reset one-month London Interbank Offered Rate (“LIBOR”) or (2) 2.2% plus the one-, two- or three- month LIBOR rate, or (3) the bank’s one-, two, three, six, or twelve month Money Market Loan Rate. As of December 31, 2015, and throughout 2015, the revolving credit note for at least one year beyonddid not have a balance. According to the maturity date.  If, however, the note cannot be extended,borrowing base requirements, the Company believes it has adequate cash flows from operationshad the capacity to meet its debt and capital needs. 
borrow $6.5 million as of December 31, 2015.

The term notesnote and revolving line of credit note are secured by certain of the Company’s assets, including the Company’s land, building, accounts receivable and intangible assets. The term notesnote and the revolving credit note contain various restrictions and covenants applicable to the Company, including requirements that the Company maintain certain financial ratios at prescribed levels and restrictions on the ability of the Company to consolidate or merge, create liens, incur additional indebtedness or dispose of assets. As of December 31, 2012,2015, the Company was in compliance with these restrictionsthe financial covenants.

The Company has capital leases for computer equipment, office equipment, printing and covenants.

inserting equipment. The maximum aggregate amount available under the revolving credit note of $6.5 million is subject to a borrowing base equal to 75.0%balance of the Company’s eligible accounts receivable.  Borrowings under the renewed revolving credit note bear interest at a variable annual rate, with three rate options at the discretion of management as follows:  (1) 2.5% plus the daily reset one-month London Interbank Offered Rate (“LIBOR”) rate, or (2) 2.2% plus the one-, two-, three-, six- or twelve-month LIBOR rate, or (3) the bank’s Money Market Loan Rate.  The rate at December 31, 2012, was 2.71%.  As of December 31, 2012, the revolving credit note did not have a balance.  According to borrowing base requirements, the Company had the capacity to borrow $6.5 millioncapital leases as of December 31, 2012.
2015 was $177,000.

 

25

Contractual Obligations


The Company had contractual obligations to make payments in the following amounts in the future as of December 31, 2012:

Contractual Obligations(1)
 
Total
Payments
  
Less than
One Year
  
One to
Three Years
  
Three to
Five Years
  
After
Five Years
 
(In thousands)               
Operating leases $2,554  $687  $1,176  $573  $118 
Capital leases  380   135   237   8   -- 
Uncertain tax positions(2)
  224   --   --   --   -- 
Long-term debt  12,703   12,703   --   --   -- 
Total $15,861  $13,525  $1,413  $581  $118 
2015:

Contractual Obligations(1)

 

Total

Payments

  

Less than

One Year

  

One to

Three Years

  

Three to

Five Years

  

After

Five Years

 

(In thousands)

                    

Operating leases

 $1,359  $579  $678  $102  $-- 

Capital leases

  183   78   105   --   -- 

Uncertain tax positions(2)

  --   --   --   --   -- 

Long-term debt

  5,962   2,550   3,412   --   -- 

Total

 $7,504  $3,207  $4,195  $102  $-- 

(1) 

Amounts are inclusive of interest payments, where applicableapplicable.

(2)We have $224,000$460,000 in liabilities associated with uncertain tax positions. We are unable to reasonably estimate the expected cash settlement dates of these uncertain tax positions with the taxing authorities.

The Company generally does not make unconditional, non-cancelable purchase commitments. The Company enters into purchase orders in the normal course of business, but these purchase obligations do not exceed one year.


year.

Shareholders’ equity increased $1.2decreased by $13.5 million to $56.7$74.2 million in 2012,2015, from $55.6$87.7 million in 2011.2014. The increasedecrease was primarily due to dividends declared of $26.0 million, the acquisition of non-controlling interests of $2.8 million, share repurchases of $2.2 million and changes in the cumulative translation adjustment of $2.2 million, partially offset by net income of $15.1$17.6 million, and $8.2$1.4 million of related share-based compensation, partially offset by dividends paid$200,000 from the tax benefit of $17.4 millionshare-based compensation, and stock re-purchases$406,000 from the exercise of $5.2 million.  Dividends paid in 2012 include $10.3 million for a special dividend paid in the fourth quarter of 2012.

options.

Stock Repurchase Program

In February 2006, the Board of Directors of the Company authorized the repurchase of 750,0002,250,000 shares of class A common stock and 375,000 shares of class B common stock (on a post-May 2013 Recapitalization basis) in the open market or in privately negotiated transactions. As of December 31, 2012,2015, the remaining number of shares that could be purchased under this authorization was 143,398.

280,491 shares of class A common stock and 69,491 shares of class B common stock.

Off-Balance Sheet Obligations

The Company has no significant off-balance sheet obligations other than the operating lease commitments disclosed in “Liquidity and Capital Resources.”

Recent Accounting Pronouncements

In April 2014, the FASB issued Accounting Standards Update (“ASU”) 2014-8 (“ASU 2014-8”) “Reporting of Discontinued Operations and Disclosure of Disposals of Components of an Entity,” which narrows the definition of discontinued operations. Only disposals of components (or groups of components) of an entity that represent a strategic shift that has or will have a major effect on the entity’s operations are reported as discontinued operations under the new standard. The standard is effective prospectively for annual and interim reporting periods in fiscal years beginning after December 15, 2014. The Company adopted ASU 2014-8 on January 1, 2015.  In accordance with ASU 2014-8, the sale of selected assets and liabilities related to the clinical workflow product of our Predictive Analytics operating segment did not qualify as a discontinued operation.

 
Adoption

In May 2014, the FASB issued Accounting Standards Update No. 2014-09,“Revenue from Contracts with Customers (Topic 606)”(“ASU 2014-09”).  ASU 2014-09 requires an entity to recognize the amount of New Accounting Pronouncements

revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in accounting principles generally accepted in the United States when it becomes effective. The updated accounting guidance is effective for annual and interim reporting periods in fiscal years beginning after December 15, 2016. However, in July 2015, the FASB approved a one year delay of the effective date to fiscal years beginning after December 15, 2017.  The Company has the option to adopt as of the original effective date of December 15, 2016. An entity may choose to adopt this ASU either retrospectively or through a cumulative effect adjustment as of the start of the first period for which it applies the standard.  The Company is currently in the process of evaluating the impact that this new guidance will have on its consolidated financial statements and expects to adopt the guidance through the retrospective transition method. NRC is in the process of developing and testing changes to our processes and systems. The Company currently expects the most significant changes to result from deferring commissions and recognizing the expense over the estimated life of the client relationship rather than expensing as incurred, which is the Company’s current practice, and estimating variable consideration at the outset of the contract. 

In June 2011,February 2015, the FASB issued ASU No. 2011-05, Presentation of Comprehensive Income2015-02,“Consolidation—Amendments to the Consolidation Analysis (Topic 810)”(“ASU 2015-02”), which amends ASC 220, Comprehensive Incomerequires reporting entities to reevaluate whether certain legal entities should be consolidated under the revised consolidation model. This ASU modifies the evaluation of whether limited partnerships and similar legal entities are variable interest entities (VIEs), by requiring all non-owner changes in shareholders’ equity be presented eithereliminates the presumption that a general partner should consolidate a limited partnership, and affects the consolidation analysis of reporting entities that are involved with VIEs, especially those that have fee arrangements and related party relationships. This ASU is effective for fiscal years beginning after December 15, 2015, and for interim periods within those fiscal years. The Company does not believe the adoption of ASU 2015-02 will significantly impact its consolidated financial statements.

In April 2015, the FASB issued Accounting Standards Update No. 2015-05, “Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Customer's Accounting for Fees Paid in a Cloud Computing Arrangement” ("ASU 2015-05"). The amendments in this update provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the update specifies that the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. The update further specifies that the customer should account for a cloud computing arrangement as a service contract if the arrangement does not include a software license. ASU 2015-05 will be effective for the Company in fiscal year 2016. The adoption of ASU 2015-05 is not expected to have a significant impact on the Company’s consolidated financial statements.

In November 2015, the FASB issued ASU No. 2015-17, Balance Sheet Classification of Deferred Taxes. The standard amends the current requirement for organizations to present deferred tax liabilities and assets as current and noncurrent in a classified balance sheet. Instead, organizations will now be required to classify all deferred tax assets and liabilities as noncurrent. The current requirement that deferred tax liabilities and assets of a tax-paying component of an entity be offset and presented as a single continuous statement of comprehensive income oramount is not affected by the amendments in two separate but consecutive statements.this update. The guidance wasASU is effective retrospectively for fiscal years, and interim periods within those years, beginning after December 15, 2011.  In December 2011, the FASB issued ASU No. 2011-12, Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05, which defers certain portions2016, with early adoption permitted.  The adoption of ASU No. 2011-05 indefinitely and will be further deliberated by the FASB at2015-17 is not expected to have a future date.  The Company adopted the requirements of ASU 2011-05 and ASU 2011-12 by presenting a Consolidated Statement of Comprehensive Income immediately following the Consolidated Statement of Income.  There was no othersignificant impact on the Company’s consolidated financial statements.

26

In September 2011,January 2016, the FASB issued ASU No. 2011-08, Intangibles — Goodwill2016-01,Financial Instruments - Overall: Recognition and OtherMeasurement of Financial Assets and Financial Liabilities (“ASU 2016-01”). ASU No. 2011-08 allows entities2016-01 requires equity investments that do not result in consolidation and are not accounted under the equity method to first assess qualitatively whether it is necessarybe measured at fair value with changes in fair value recognized in net income; simplifies the impairment assessment of equity investments without readily determinable fair values by requiring a qualitative assessment to perform the two-step goodwill impairment test.  Ifidentify impairment; requires an entity believes, as a resultto present separately in other comprehensive income the portion of its qualitative assessment, that it is more likely than not thatthe total change in the fair value of a reporting unit is less than its carrying amount,liability resulting from a change in the quantitative two-step goodwill impairment test is required.  Aninstrument-specific credit risk when the entity has elected to measure the unconditionalliability at fair value in accordance with the fair value option for financial instruments; requires separate presentation of financial assets and financial liabilities by measurement category and form of financial assets on the balance sheet or the accompanying notes to bypass the qualitative assessmentfinancial statements; clarifies that an entity should evaluate the need for a valuation allowance on a deferred tax asset related to available-for-sale securities in combination with the entity’s other deferred tax assets and proceed directly to performing the quantitative goodwill impairment test.  The Company adopted the requirements ofmodifies certain fair value disclosure requirements. ASU 2011-082016-01 is effective for financial statements issued for fiscal years beginning after December 15, 2017, and performed a qualitative assessment when performing the annual goodwill assessment in the fourth quarter of 2012.interim periods within those fiscal years. Early adoption is permitted. The adoption of this standard didASU 2016-01 is not expected to have a material effect on the Company’s consolidated financial statements.

 

In July 2012,February 2016, the FASB issued ASU No. 2012-02, Testing Indefinite-Lived Intangible Assets2016-02,Leases (Topic 842). This ASU requires lessees to recognize a lease liability and a right-to-use asset for Impairment.  Similar to the guidanceall leases, including operating leases, with a term greater than twelve months on its balance sheet. This ASU is effective in ASU 2011-08 for goodwill, ASU No. 2012-02 allows entities to first performfiscal years beginning after December 15, 2018, with early adoption permitted, and requires a qualitative assessment of its indefinite-lived intangible assets.modified retrospective transition method. The Company is not required to perform further analysis, unless, based on the qualitative assessment, the Company concludes that it is more likely than not that the indefinite-lived intangible assets are impaired.  The Company has the option to bypass the qualitative assessment and perform the quantitative assessment.  The Company adopted the requirements of ASU No. 2012-02 and performed a qualitative assessment when performing its annual assessment of indefinite-lived intangible assetscurrently in the fourth quarterprocess of 2012.  The adoption ofevaluating the impact that this standard did notnew guidance will have a material effect on the Company’sits consolidated financial statements.

Item 7A.          Quantitative and Qualitative Disclosure About Market Risk

Item 7A.

Quantitative and Qualitative Disclosure About Market Risk

The Company’s primary market risk exposure is changes in foreign currency exchange rates and interest rates.

The Company’s Canadian subsidiary uses as its functional currency the local currency of the country in which it operates. It translates its assets and liabilities into U.S. dollars at the exchange rate in effect at the balance sheet date. It translates its revenue and expenses at the average exchange rate during the period. The Company includes translation gains and losses in accumulated other comprehensive income (loss), a component of shareholders’ equity. Foreign currency translation gains (losses)losses were $217,000, ($201,000),$2.2 million, $1.1 million, and $339,000$822,000 in 2012, 2011,2015, 2014 and 2010,2013, respectively. Gains and losses related to transactions denominated in a currency other than the functional currency of the countries in which the Company operates and short-term intercompany accounts are included in other income (expense) in the consolidated statements of income.

A portion of our cash in our Canadian subsidiary is denominated in foreign currencies, where fluctuations in exchange rates will impact our cash balances in U.S. dollar terms. A sensitivity analysis assuming a hypothetical 100 basis point movement in the value of the U.S. dollar would impact our reported cash balance by approximately $1.3 million. We have not entered into any foreign currency hedging transactions. We do not purchase or hold any derivative financial instruments for the purpose of speculation or arbitrage.

We are exposed to interest rate risk with both our fixed-rate term debt and variable rate revolving line of credit facility. Interest rate changes for borrowings under our fixed-rate term debt would impact the fair value of such debt, but do not impact earnings or cash flow. At December 31, 2012,2015, our fixed-rate term debt totaled $12.4$5.7 million. Based on a sensitivity analysis, a one percent change in market interest rates as of December 31, 2012,2015, would not have a material effect on the estimated fair value of our fixed-rate debt outstanding at December 31, 2012.


2015.

Borrowings under our revolving line of credit note bear interest at a variable annual rate, with three rate options at the discretion of management. Borrowings under the revolving line of credit note may not exceed the lesser of a calculated borrowing base or $6.5 million. There were no borrowings outstanding under our revolving credit facilitynote at December 31, 2012,2015, or at any time during 2012.2015. A sensitivity analysis assuming a hypothetical 100 basis point movement in interest rates applied to the average daily borrowings and the maximum borrowings available under the revolving line of credit facilitynote indicated that such a movement would not have a material impact on our consolidated financial position, results of operations or cash flows.


27

Item 8.

Financial Statements and Supplementary Data

Item 8.             Financial Statements and Supplementary Data

Quarterly Financial Data (Unaudited)

The following table sets forth selected financial information for each of the eight quarters in the two-year period ended December 31, 2012.2015. This unaudited information has been prepared by the Company on the same basis as the consolidated financial statements and includes all normal recurring adjustments necessary to present fairly this information when read in conjunction with the Company’s audited consolidated financial statements and the notes thereto.

  

(In thousands, except per share data)

 
  

Quarter Ended

 
  

Dec. 31, 2015

  

Sept 30, 2015

  

June 30, 2015

  

Mar. 31, 2015

  

Dec. 31, 2014

  

Sept 30, 2014

  

June 30, 2014

  

Mar. 31, 2014

 
                                 

Revenue

 $26,365  $25,244  $24,464  $26,270  $25,124  $23,682  $24,001  $26,030 

Direct expenses

  11,365   11,006   10,440   11,799   10,848   9,769   10,773   10,329 

Selling, general and administrative expenses

  6,294   6,620   6,636   7,627   6,863   5,805   5,984   6,366 

Depreciation and amortization

  1,000   1,070   1,024   1,015   994   949   926   935 

Operating income

  7,706   6,548   6,364   5,829   6,419   7,159   6,318   8,400 

Other income (expense)

  1,062   (63)  (39)  (47)  (43)  (52)  (52)  (57)

Provision for income taxes

  2,841   2,346   2,261   2,302   2,276   2,555   2,215   2,890 

Net income

 $5,927  $4,139  $4,064  $3,480  $4,100  $4,552  $4,051  $5,453 

Earnings per share of common stock:

                                

Basic earnings per share

                                

Class A

 $0.14  $0.10  $0.10  $0.08  $0.10  $0.11  $0.10  $0.13 

Class B

 $0.85  $0.59  $0.58  $0.50  $0.59  $0.66  $0.58  $0.79 

Dilutive earnings per share

                                

Class A

 $0.14  $0.10  $0.10  $0.08  $0.10  $0.11  $0.10  $0.13 

Class B

 $0.84  $0.59  $0.57  $0.49  $0.58  $0.64  $0.57  $0.77 

Weighted average shares outstanding – basic

                                

Class A

  20,656   20,726   20,790   20,792   20,773   20,771   20,771   20,742 

Class B

  3,478   3,478   3,478   3,478   3,474   3,474   3,474   3,469 

Weighted average sharesoutstanding - diluted

                                

Class A

  20,936   20,937   21,029   21,033   21,075   21,035   21,073   21,134 

Class B

  3,523   3,521   3,522   3,524   3,529   3,536   3,539   3,541 

 
  (In thousands, except per share data) 
  Quarter Ended 
  
Dec. 31, 2012
  
Sept 30, 2012
  
June 30, 2012
  
Mar. 31, 2012
  
Dec. 31, 2011
  
Sept 30, 2011
  
June 30, 2011
  
Mar. 31, 2011
 
                         
Revenue $21,996  $21,386  $20,632  $22,407  $19,111  $18,549  $18,316  $19,791 
Direct expenses  9,128   8,769   8,633   8,931   7,178   7,471   7,260   6,758 
Selling, general and administrative expenses  6,001   5,821   5,569   6,151   5,648   5,572   5,990   6,090 
Depreciation and amortization  1,093   1,149   1,214   1,243   1,275   1,312   1,235   1,243 
Operating income  5,774   5,647   5,216   6,082   5,010   4,194   3,831   5,700 
Other expense  (100)  (155)  (105)  (152)  (158)  (77)  (144)  (196)
Provision for income taxes  1,971   1,915   1,172   2,081   1,720   1,470   1,358   2,048 
Net income $3,703  $3,577  $3,939  $3,849  $3,132  $2,647  $2,329  $3,456 
Net income per share – basic $0.54  $0.53  $0.58  $0.57  $0.47  $0.40  $0.35  $0.52 
Net income per share – diluted $0.53  $0.51  $0.57  $0.56  $0.46  $0.39  $0.34  $0.51 
Weighted average shares outstanding – basic  6,838   6,791   6,751   6,719   6,691   6,679   6,665   6,654 
Weighted average shares outstanding – diluted  6,986   6,961   6,943   6,907   6,847   6,850   6,855   6,809 

28

Report of Independent Registered Public Accounting Firm



The Board of Directors and Shareholders


National Research Corporation:

We have audited the accompanying consolidated balance sheets of National Research Corporation and subsidiarysubsidiaries (the Company) as of December 31, 20122015 and 2011,2014, and the related consolidated statements of income, comprehensive income, shareholders’stockholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2012.2015. In connection with our audits of the consolidated financial statements, we have also have audited the financial statement schedule listed in Item 15(2) of this Form 10-K. These consolidated financial statements and financial statement schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements and financial statement schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of National Research Corporation and subsidiarysubsidiaries as of December 31, 20122015 and 2011,2014, and the results of their operations and their cash flows for each of the years in the three-year period ended December 31, 2012,2015, in conformity with U.S. generally accepted accounting principles. Also in our opinion, the related financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, present fairly, in all material respects, the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company’sNational Research Corporation and subsidiaries’ internal control over financial reporting as of December 31, 2012,2015, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO), and our report dated March 1, 20134, 2016 expressed an unqualified opinion on the effectiveness of the Company’s internal control over financial reporting.

/s/ KPMG LLP

Lincoln, Nebraska
March 4, 2016

 
Lincoln, Nebraska
March 1, 2013


29

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

CONSOLIDATED BALANCE SHEETS
SUBSIDIARIES

Consolidated Balance Sheets
(In thousands, except share amounts)

  

2015

  

2014

 
Assets        

Current assets:

        

Cash and cash equivalents

 $42,145  $40,042 

Trade accounts receivable, less allowance for doubtful accounts of $173 and $206, respectively

  9,808   8,116 

Unbilled revenue

  1,435   1,169 

Prepaid expenses

  1,482   1,418 

Income taxes receivable

  157   1,100 

Deferred income taxes

  1,050   349 

Other current assets

  34   994 

Total current assets

  56,111   53,188 
         

Net property and equipment

  11,125   12,143 

Intangible assets, net

  3,778   5,456 

Goodwill

  57,792   58,489 

Other

  293   234 
         

Total assets

 $129,099  $129,510 
         

Liabilities and Shareholders’ Equity

        

Current liabilities:

        

Current portion of notes payable

 $2,402  $2,328 

Accounts payable

  614   830 

Accrued wages, bonus and profit sharing

  4,391   4,365 

Accrued expenses

  2,706   2,535 

Current portion of capital lease obligations

  74   151 

Income taxes payable

  701   110 

Dividends payable

  18,440   2,512 

Deferred revenue

  14,843   15,095 

Total current liabilities

  44,171   27,926 
         

Notes payable, net of current portion

  3,337   5,740 

Deferred income taxes

  6,794   7,432 

Deferred revenue

  4   123 

Other long term liabilities

  571   541 

Total liabilities

  54,877   41,762 
         

Shareholders’ equity:

        

Preferred stock, $0.01 par value, authorized 2,000,000 shares, none issued

  --   -- 

Class A Common stock, $0.001 par value; authorized 60,000,000 shares, issued 25,592,812 in 2015 and 25,475,662 in 2014, outstanding 20,848,168 in 2015 and 20,894,286 in 2014

  26   25 

Class B Common stock, $0.001 par value; authorized 80,000,000 shares, issued 4,271,413 in 2015 and 4,251,889 in 2014, outstanding 3,510,150 in 2015 and 3,494,865 in 2014

  4   4 

Additional paid-in capital

  44,103   44,864 

Retained earnings

  65,313   73,686 

Accumulated other comprehensive (loss) income, foreign currency translation adjustment

  (2,995)  (773)

Treasury stock, at cost; 4,744,644 Class A shares, 761,263 Class B shares in 2015 and 4,581,376 Class A shares, 757,024 Class B shares in 2014

  (32,229)  (30,058)

Total shareholders’ equity

  74,222   87,748 
         

Total liabilities and shareholders’ equity

 $129,099  $129,510 

Assets 
2012
  
2011
 
Current assets:      
Cash and cash equivalents $8,286  $8,082 
Trade accounts receivable, less allowance for doubtful accounts of $244 and $289, respectively  12,119   11,187 
Unbilled revenue  932   913 
Prepaid expenses  1,269   768 
Income taxes receivable  158   - 
Deferred income taxes  547   789 
Other current assets  504   398 
Total current assets  23,815   22,137 
         
Net property and equipment  12,493   13,613 
Intangible assets, net  5,794   7,073 
Goodwill  57,799   57,730 
Other  145   123 
         
Total assets $100,046  $100,676 
         
Liabilities and Shareholders’ Equity        
Current liabilities:        
Current portion of notes payable $12,436  $1,861 
Accounts payable  291   783 
Accrued wages, bonus and profit sharing  4,392   3,591 
Accrued expenses  2,265   1,418 
Income taxes payable  -   145 
Current portion of capital lease obligations  102   101 
Deferred revenue  15,812   16,500 
Total current liabilities  35,298   24,399 
         
Notes payable, net of current portion  -   12,625 
Deferred income taxes  7,527   7,588 
Deferred revenue  254   185 
Capital lease obligations, net of current portion  225   325 
Total liabilities  43,304   45,122 
         
Shareholders’ equity:        
Common stock, $0.001 par value; authorized 20,000,000 shares, issued 8,376,592 in 2012 and 8,117,849 in 2011, outstanding 6,874,992 in 2012 and 6,724,280 in 2011  8   8 
Additional paid-in capital  39,514   31,080 
Retained earnings  44,700   46,995 
Accumulated other comprehensive income, foreign currency translation adjustment  1,124   907 
Treasury stock, at cost; 1,501,600 shares in 2012 and 1,393,569 shares in 2011  (28,604)  (23,436)
Total shareholders’ equity  56,742   55,554 
         
Total liabilities and shareholders’ equity $100,046  $100,676 

See accompanying notes to consolidated financial statements.

 

30

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF INCOME
SUBSIDIARIES

Consolidated Statements of Income
(In thousands, except for per share amounts)

  

2015

  

2014

  

2013

 
             

Revenue

 $102,343  $98,837  $92,590 
             

Operating expenses:

            

Direct

  44,610   41,719   38,844 

Selling, general and administrative

  27,177   25,018   25,208 

Depreciation and amortization

  4,109   3,804   3,732 

Total operating expenses

  75,896   70,541   67,784 
             

Operating income

  26,447   28,296   24,806 
             

Other income (expense):

            

Interest income

  60   83   63 

Interest expense

  (220)  (305)  (397)

Other, net

  1,073   18   16 
             

Total other expense

  913   (204)  (318)
             

Income before income taxes

  27,360   28,092   24,488 
             

Provision for income taxes

  9,750   9,936   9,004 
             

Net income

 $17,610  $18,156  $15,484 
             

Earnings per share of common stock:

            
Basic earnings per share:            

Class A

 $0.42  $0.44  $0.37 

Class B

 $2.52  $2.62  $2.25 
Diluted earnings per share:            

Class A

 $0.41  $0.43  $0.37 

Class B

 $2.49  $2.57  $2.20 
             
Weighted average shares and share equivalents outstanding            

Class A - basic

  20,741   20,764   20,677 

Class B - basic

  3,478   3,473   3,447 

Class A - diluted

  20,981   21,076   21,099 

Class B - diluted

  3,522   3,536   3,514 

  2012  2011  2010 
          
Revenue $86,421  $75,767  $63,398 
             
Operating expenses:            
Direct  35,461   28,667   24,635 
Selling, general and administrative  23,542   23,300   20,202 
Depreciation and amortization  4,699   5,065   4,704 
Total operating expenses  63,702   57,032   49,541 
             
Operating income  22,719   18,735   13,857 
             
Other income (expense):            
Interest income  32   13   6 
Interest expense  (541)  (629)  (491)
Other, net  (3)  41   (57)
             
Total other expense  (512)  (575)  (542)
             
Income before income taxes  22,207   18,160   13,315 
             
Provision for income taxes  7,139   6,596   4,816 
             
Net income $15,068  $11,564  $8,499 
             
Net income per share - basic $2.22  $1.73  $1.28 
Net income per share - diluted $2.17  $1.69  $1.26 
             
Weighted average shares and shares equivalent outstanding - basic  6,775   6,672   6,637 
Weighted average shares and shares equivalent outstanding - diluted  6,951   6,842   6,736 

See accompanying notes to consolidated financial statements.

 

31

NATIONAL RESEARCHRESEARCH CORPORATION AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
SUBSIDIARIES

Consolidated Statements of comprehensive income
(In thousands)

  

2015

  

2014

  

2013

 
             

Net Income

 $17,610  $18,156  $15,484 
             

Other comprehensive loss:

            

Cumulative translation adjustment

 $(2,222) $(1,075) $(822)

Other comprehensive loss

 $(2,222) $(1,075) $(822)
             

Comprehensive Income

 $15,388  $17,081  $14,662 

  2012  2011  2010 
          
Net Income $15,068  $11,564  $8,499 
             
Other comprehensive income (loss):            
Cumulative translation adjustment $217  $(201) $339 
Other comprehensive income (loss) $217  $(201) $339 
Comprehensive Income $15,285  $11,363  $8,838 

See accompanying notes to consolidated financial statements.

 

32

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
SUBSIDIARIES

Consolidated Statements of Shareholders’ Equity
(InIn thousands except share and per share amounts)amounts)

  

Common
Stock A

  

Common
Stock B

  

Additional
Paid-in
Capital

  

Retained
Earnings

  

Accumulated

Other
Comprehensive
Income
(Loss)

  

Treasury

Stock

  

Total

 

Balances at December 31, 2012

 $25  $4  $39,493  $44,700  $1,124  $(28,604) $56,742 

Purchase of 11,445 shares of class A and 1908 shares of class B treasury stock

  --   --   --   --   --   (206)  (206)

Issuance of 155,253 class A common shares and 31,876 class B shares for the exercise of stock options

  --   --   990   --   --   --   990 

Tax benefit from the exercise of options and restricted stock

  --   --   755   --   --   --   755 

Non-cash stock compensation expense

  --   --   955   --   --   --   955 

Fractional share cashed out

  --   --   (1)  --   --   --   (1)

Dividends declared of $0.05 and $0.31 per A and B common share, respectively

  --   --   --   (2,142)  --   --   (2,142)

Other comprehensive loss, foreign currency translation adjustment

  --   --   --   --   (822)  --   (822)

Net income

  --   --   --   15,484   --   --   15,484 

Balances at December 31, 2013

 $25  $4  $42,192  $58,042  $302  $(28,810) $71,755 

Purchase of 65,131 shares of class A and 4,317 shares of class B treasury stock

  --   --   --   --   --   (1,248)  (1,248)

Issuance of 140,595 class A common shares and 23,432 class B shares for the exercise of stock options

  --   --   1,308   --   --   --   1,308 

Tax benefit from the exercise of options and restricted stock

  --   --   622   --   --   --   622 

Issuance of restricted common shares, net of forfeitures (50,038 class A and 8,340 class B)

  --   --   --   --   --   --   -- 

Non-cash stock compensation expense

  --   --   742   --   --   --   742 

Dividends declared of $0.06 and $0.36 per A and B common share, respectively

  --   --   --   (2,512)  --   --   (2,512)

Other comprehensive loss, foreign currency translation adjustment

  --   --   --   --   (1,075)  --   (1,075)

Net income

  --   --   --   18,156   --   --   18,156 

Balances at December 31, 2014

 $25  $4  $44,864  $73,686  $(773) $(30,058) $87,748 

Purchase of 163,268 shares of class A and 4,239 shares of class B treasury stock

  --   --   --   --   --   (2,171)  (2,171)

Issuance of 43,983 class A common shares and 7,330 class B shares for the exercise of stock options

  --   --   406   --   --   --   406 

Tax benefit from the exercise of options and restricted stock

  --   --   240   --   --   --   240 

Issuance of restricted common shares, net of forfeitures (73,168 class A and 12,194 class B)

  1   --   (1)  --   --   --   -- 

Non-cash stock compensation expense

  --   --   1,383   --   --   --   1,383 

Dividends declared of $0.62 and $3.72 per A and B common share, respectively

  --   --   --   (25,983)  --   --   (25,983)

Acquisition of non-controlling interest

  --   --   (2,789)  --   --   --   (2,789)

Other comprehensive loss, foreign currency translation adjustment

  --   --   --   --   (2,222)  --   (2,222)

Net income

  --   --   --   17,610   --   --   17,610 

Balances at December 31, 2015

 $26  $4  $44,103  $65,313  $(2,995) $(32,229) $74,222 

  
Common
Stock
  
Additional
Paid-in
Capital
  
Retained
Earnings
  
Accumulated
Other
Comprehensive
Income
  
Treasury
Stock
  Total 
Balances at December 31, 2009 $8  $27,871  $37,905  $769  $(22,382) $44,171 
Purchase of 20,349 shares of treasury stock  --   --   --   --   (463)  (463)
Issuance of 17,573 common shares for the exercise of stock options  --   274   --   --   --   274 
Tax benefit from the exercise of options and vested restricted stock  --   46   --   --   --   46 
Issuance of 9,238 restricted common shares  --   --   --   --   --   -- 
Non-cash stock compensation expense  --   779   --   --   --   779 
Dividends declared of $0.76 per common share  --   --   (5,061)  --   --   (5,061)
Other comprehensive income (loss), foreign currency translation adjustment  --   --   --   339   --   339 
Net income  --   --   8,499   --   --   8,499 
Balances at December 31, 2010 $8  $28,970  $41,343  $1,108  $(22,845) $48,584 
Purchase of 17,288 shares of treasury stock  --   --   --   --   (591)  (591)
Issuance of 58,671 common shares for the exercise of stock options  --   940   --   --   --   940 
Tax benefit from the exercise of options and vested restricted stock  --   407   --   --   --   407 
Issuance of 14,323 restricted common shares, net of forfeitures  --   --   --   --   --   -- 
Non-cash stock compensation expense  --   763   --   --   --   763 
Dividends declared of $0.88 per common share  --   --   (5,912)  --   --   (5,912)
Other comprehensive income (loss), foreign currency translation adjustment  --   --   --   (201)  --   (201)
Net income  --   --   11,564   --   --   11,564 
Balances at December 31, 2011 $8  $31,080  $46,995  $907  $(23,436) $55,554 
Purchase of 108,031 shares of treasury stock  --   --   --   --   (5,168)  (5,168)
Issuance of 262,101 common shares for the exercise of stock options  --   5,968   --   --   --   5,968 
Tax benefit from the exercise of options and vested restricted stock  --   2,078   --   --   --   2,078 
Issuance of restricted common shares, net of forfeitures (3,358)  --   --   --   --   --   -- 
Non-cash stock compensation expense  --   388   --   --   --   388 
Dividends declared of $2.54 per common share  --   --   (17,363)  --   --   (17,363)
Other comprehensive income (loss), foreign currency translation adjustment  --   --   --   217   --   217 
Net income  --   --   15,068   --   --   15,068 
Balances at December 31, 2012 $8  $39,514  $44,700  $1,124  $(28,604) $56,742 

See accompanying notes to consolidated financial statements.

 

33

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CASH FLOWS
SUBSIDIARIES

Consolidated Statements of Cash Flows
(In thousandsthousands))

  

2015

  

2014

  

2013

 

Cash flows from operating activities:

            

Net income

 $17,610  $18,156  $15,484 

Adjustments to reconcile net income to net cash provided by operating activities:

            

Depreciation and amortization

  4,109   3,804   3,732 

Deferred income taxes

  (1,361)  107   58 

Reserve for uncertain tax positions

  93   182   (42)

Loss on disposal of property and equipment

  -   2   23 

Gain on sale from operating segment

  (1,102)  -   - 

Write-off of purchase option

  657   -   - 

Tax benefit from exercise of stock options

  25   93   84 

Non-cash share-based compensation expense

  1,383   742   955 

Change in assets and liabilities, net of effect of acquisition and disposal:

            

Trade accounts receivable

  (1,777)  2,914   970 

Unbilled revenue

  (390)  66   (386)

Prepaid expenses

  207   (2)  (166)

Other current assets

  -   -   76 

Accounts payable

  (224)  163   331 

Accrued expenses, wages, bonus and profit sharing

  755   (367)  212 

Income taxes receivable and payable

  1,504   (715)  (100)

Deferred revenue

  397   1,052   (1,916)

Net cash provided by operating activities

  21,886   26,197   19,315 
             

Cash flows from investing activities:

            

Purchases of property and equipment

  (2,939)  (2,492)  (2,188)

Option purchase

  --   (657)  -- 

Acquisition, net of cash acquired

  --   (2,574)  -- 

Net proceeds from sale of operating segment

  1,613   --   -- 

Net cash used in investing activities

  (1,326)  (5,723)  (2,188)
             

Cash flows from financing activities:

            

Payments on notes payable

  (2,328)  (2,256)  (2,112)

Payments on capital lease obligations

  (173)  (156)  (110)

Cash paid for non-controlling interest

  (2,789)  --   -- 

Proceeds from exercise of stock options

  -   408   840 

Excess tax benefit from share-based compensation

  240   622   755 

Repurchase of shares for payroll tax withholdings related to share-based compensation

  (92)  (348)  (55)

Purchase of Treasury Stock

  (1,673)  --   -- 

Payment of dividends on common stock

  (10,054)  --   (2,142)

Net cash used in financing activities

  (16,869)  (1,730)  (2,824)
             

Effect of exchange rate changes on cash

  (1,588)  (794)  (497)

Net increase in cash and cash equivalents

  2,103   17,950   13,806 
             

Cash and cash equivalents at beginning of period

  40,042   22,092   8,286 
             

Cash and cash equivalents at end of period

 $42,145  $40,042  $22,092 
             

Supplemental disclosure of cash paid for:

            

Interest expense, net of $14, $10, and $24 capitalized, respectively

 $207  $284  $368 

Income taxes

 $9,377  $9,874  $8,181 
  2012  2011  2010 
Cash flows from operating activities:         
Net income $15,068  $11,564  $8,499 
Adjustments to reconcile net income to net cash provided by operating activities:            
Depreciation and amortization  4,699   5,065   4,704 
Deferred income taxes  (421)  1,297   614 
(Gain) Loss on sale of property and equipment  4   (1)  1 
Tax benefit from exercise of stock options  601   66   33 
Non-cash stock compensation expense  388   763   779 
Change in assets and liabilities, net of effect of acquisitions:            
Trade accounts receivable  (879)  (2,064)  (2,489)
Unbilled revenue  (11)  194   91 
Prepaid expenses  (357)  253   1425 
Other current assets  (106)  (121)  429 
Accounts payable  (516)  52   (1,391)
Accrued expenses, wages, bonus and profit sharing  1,602   1,176   113 
Income taxes payable and recoverable  (303)  1,420   (442)
Deferred revenue  (637)  (1,183)  2,237 
Net cash provided by operating activities  19,132   18,481   14,603 
             
Cash flows from investing activities:            
Purchases of property and equipment  (2,348)  (2,812)  (1,539)
Acquisitions, net of cash acquired and earn-out on acquisitions  --   (4,115)  (15,441)
Net cash used in investing activities  (2,348)  (6,927)  (16,980)
             
Cash flows from financing activities:            
Proceeds from notes payable  --   4,545   11,300 
Payments on notes payable  (2,050)  (6,218)  (2,799)
Payments on capital lease obligations  (108)  (130)  (43)
Proceeds from exercise of stock options  1,283   568   274 
Excess tax benefit from share-based compensation  2,078   407   46 
Purchase of treasury stock  --   --   (399)
Repurchase of shares for payroll tax withholdings related to share-based compensation  (527)  (146)  (64)
Payment of dividends on common stock  (17,363)  (5,912)  (5,061)
Net cash (used in) provided by financing activities  (16,687)  (6,886)  3,254 
             
Effect of exchange rate changes on cash  107   (105)  130 
             
Net increase in cash and cash equivalents  204   4,563   1,007 
             
Cash and cash equivalents at beginning of period  8,082   3,519   2,512 
             
Cash and cash equivalents at end of period $8,286  $8,082  $3,519 
             
Supplemental disclosure of cash paid for:            
Interest expense, net of capitalized amounts $554  $542  $497 
Income taxes $5,108  $3,383  $4,549 

Supplemental disclosures of non-cash investing and financing activities:


Capital lease obligations for property and equipment originating during the years ended December 31, 2012, 20112015, 2014 and 20102013 was $9,000, $115,000$32, $248, and $389,000,$5, respectively.


In connection with the Company’s equity incentive plans, certain optionees tendered to the Company previously owned shares to pay for the option strike price. The total non-cash stock options exercised was $4.6 million, $445,000$406, $900 and $-0-$150 for the years ended December 31, 2012, 2011,2015, 2014, and 2010,2013, respectively.


See accompanying notes to consolidated financial statements.

 

34

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

SUBSIDIARIES

Notes to Consolidated Financial Statements

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)

Summary of Significant Accounting Policies

(1)           Summary of Significant Accounting Policies

Description of Business and Basis of Presentation

National Research Corporation (“NRC” or the “Company”) is a leading provider of analytics and insights that facilitate revenue growth,measurement and improvement of the patient and employee and customer retention andexperience while also increasing patient engagement and loyalty for healthcare providers, payers and other healthcare organizations.organizations in the United States and Canada. The Company’s ten largest clients accounted for 22%15%, 20%16%, and 19% of the Company’s total revenue in 2012, 2011,2015, 2014, and 2010,2013, respectively.

Recapitalization

In May 2013, the Company consummated a recapitalization (the “May 2013 Recapitalization”) pursuant to which the Company established two classes of common stock (class A common stock and class B common stock), issued a dividend of three shares of class A common stock for each share of the Company’s then existing common stock and reclassified each then existing share of common stock as one-half of one share of class B common stock. All previously reported share and per share amounts in the accompanying financial statements and related notes have been restated to reflect the May 2013 Recapitalization.

Principles of Consolidation

The consolidated financial statements include the accounts of the Company, its wholly-owned subsidiary, National Research Corporation Canada, and its subsidiary.majority-owned subsidiary, Customer-Connect, LLC (“Connect”). Prior to becoming a majority-owned subsidiary, the accounts of Connect, a variable interest entity for which NRC had been deemed the primary beneficiary, were included in the consolidated financial statements of the Company. All significant intercompany transactions and balances have been eliminated in consolidation.

eliminated.


Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Reclassifications

Certain reclassifications have been made to the 2014 financial statement information to conform to the 2015 financial statement presentation. There was no impact on the previously reported net income and earnings per share.

Translation of Foreign Currencies

The Company’s Canadian subsidiary uses as its functional currency the local currency of the country in which it operates. It translates its assets and liabilities into U.S. dollars at the exchange rate in effect at the balance sheet date. It translates its revenue and expenses at the average exchange rate during the period. The Company includes translation gains and losses in accumulated other comprehensive income (loss), a component of shareholders’ equity. Gains and losses related to transactions denominated in a currency other than the functional currency of the countriescountry in which the Company operates and short-term intercompany accounts are included in other income (expense) in the consolidated statements of income. Since the undistributed earnings of the Company’s foreign subsidiariessubsidiary are considered to be indefinitely reinvested, the components of accumulated other comprehensive income (loss) have not been tax effected.

 


Revenue Recognition

The Company derives a majority of its operating revenue from its annually renewable services, which include performance measurement and improvement services, healthcare analytics and governance education services. The Company provides these services to its clients under annual client service contracts, although such contracts are generally cancelable on short or no notice without penalty. The Company also derives some revenue from its custom and other research projects.

Services are provided under subscription-based service agreements. The Company recognizes subscription-based service revenue over the period of time the service is provided. Generally, the subscription periods are for twelve months and revenue is recognized equally over the subscription period.
35

Certain contracts are fixed-fee arrangements with a portion of the project fee billed in advance and the remainder billed periodically over the duration of the project. Revenue and direct expenses for services provided under these contracts are recognized under the proportional performance method. Under the proportional performance method, the Company recognizes revenue based on output measures or key milestones such as survey set-up, survey mailings, survey returns and reporting. The Company measures its progress based on the level of completion of these output measures and recognizes revenue accordingly. Management judgments and estimates must be made and used in connection with revenue recognized using the proportional performance method. If management made different judgments and estimates, then the amount and timing of revenue for any period could differ materially from the reported revenue.

The Company also derives revenue from hosting arrangements where our propriety software is offered as a service to our customers through our data processing facilities.  

The Company’s revenue alsoarrangements with a client may include combinations of performance measurement and improvement services, healthcare analytics or governance education services which may be executed at the same time, or within close proximity of one another (referred to as a multiple-element arrangement). Each element of a multiple-element arrangement is accounted for as a separate unit of accounting provided each delivered element is sold separately by the Company or another vendor; and for an arrangement that includes software-related revenue for software license revenue, installation services, post-contract support (maintenance) and training.  Software-related revenue is recognized in accordance with the provisionsa general right of Accounting Standards Codification (“ASC”) 985-605, Software-Revenue Recognition.

Hosting arrangements to provide customers with accessreturn relative to the Company’s propriety software are marketed under long-term arrangements generally over periods of one to three years.  Under these arrangements, the customer is not provided the contractual right to take possession of the licensed software at any time during the hosting period without significant penalty, and the customer is not provided the right to run the software on their own hardwareundelivered elements, delivery or contract with another party unrelated to us to host the software.  Upfront fees for setup services are typically billed for our hosting arrangements,  however, these arrangements do not qualify for separation from the ongoing hosting services due to the absence of standalone value for the set-up services.  Therefore, we account for these arrangements as service contracts and recognize revenue ratably over the hosting service period when all other conditions to revenue are met.  Other conditions that must be met before the commencement of revenue recognition include achieving evidence of an arrangement, determining that the collection of the revenue is probable, and determining that fees are fixed and determinable.
The Company’s software arrangements typically involve the sale of a time-based license bundled with installation services, post-contract support (“PCS”) and training.  License terms range from one year to three years, and require an annual fee for bundled elements of the arrangement.  PCS is also contractually provided for a period that is co-terminus with the term of the time-based license.  The Company’s installation services are not considered to be essential to the functionality of the software license.  The Company does not achieve vendor-specific objective evidence (“VSOE”) of the fair valueperformance of the undelivered elementsservices are considered probable and substantially in the control of its softwarethe Company. The Company’s arrangements (primarily PCS) and, therefore,generally do not include a general right of return related to the delivered services. If these arrangementscriteria are not met, the arrangement is accounted for as a single unit of accounting with revenue generally recognized ratablyequally over the minimum bundled PCS period.
The Company’s revenue arrangements (not involving software elements) may include multiple elements.  In assessingsubscription period or recognized under the separation of revenue for elements of such arrangements, we first determine whether each delivered element has standalone value based on whether we, or other vendors, sell the services separately.  We also consider whether thereproportional performance method.


Revenue is sufficient evidence of the fair value of the elements in allocating the fees in the arrangementallocated to each element.  Revenue allocated to an element is limited to revenue that is not subject to refund or otherwise represent contingent revenue.

On January 1, 2011, the Company prospectively adopted Accounting Standard Update (“ASU”) 2009-13, Revenue Recognition (Topic 605): Multiple-Deliverable Revenue Arrangements (ASU 2009-13).  For arrangements entered into or materially modified beginning January 1, 2011, we allocated revenue to arrangements with multiple elementsseparate unit of accounting based on relative selling price using a selling price hierarchy.  Thehierarchy: vendor-specific objective evidence (“VSOE”), if available, third-party evidence (“TPE”) if VSOE is not available, or estimated selling price for a deliverableif VSOE nor TPE is available. VSOE is established based on its VSOE if it exists, otherwise third-party evidence ofthe services normal selling price.price and discounts for the specific services when sold separately. TPE is established by evaluating similar competitor services in standalone arrangements. If neither exists for a deliverable, the best estimate of the selling price (“ESP”) is used for that deliverable based on list price, representing a component of management’s market strategy, and an analysis of historical prices for bundled and standalone arrangements. Revenue allocated to an element is limited to revenue that is not subject to refund or otherwise represents contingent revenue. VSOE, TPE and ESP are periodically adjusted to reflect current market conditions. These adjustments are not expected to differ significantly from historical results.

Business Combinations

The Company uses the acquisition method of accounting for acquired businesses. Under the acquisition method, the financial statements reflect the operations of an acquired business starting from the completion of the acquisition. The assets acquired and liabilities assumed are recorded at their respective estimated fair values at the date of the acquisition. Any excess of the purchase price over the estimated fair values of the identifiable net assets acquired is recorded as goodwill. Significant judgment is required in estimating the fair value of assets acquired, especially intangible assets. As a result, in the case of significant acquisitions we typically engage third-party valuation specialists in estimating fair values of tangible and intangible assets. The fair value estimates are based on available historical information and on expectations and assumptions about the future, considering the perspective of marketplace participants.

 

36

Segment Information

During 2015, the Company changed its operating segments from three to seven to reflect a change in corporate reporting structure to the Company’s Chief Executive Officer and chief operating decision maker. The Company’s seven operating segments are aggregated into one reporting segment because they have similar economic characteristics and meet the other aggregation criteria from the Financial Accounting Standards Board (“FASB”) guidance on segment disclosure.  The seven operating segments were Experience, The Governance Institute, Market Insights, Reputation, Predictive Analytics, National Research Corporation Canada and Connect, each of which offer a portfolio of solutions to address specific market needs around growth, informing, engagement and thought leadership for healthcare organizations.  As discussed in Note 3, on December 21, 2015, selected assets and liabilities were sold from the Predictive Analytics operating segment, reducing the number of operating segments to six as of December 31, 2015.

Trade Accounts Receivable

Trade accounts receivable are recorded at the invoiced amount. The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. The Company determines the allowance based on specific account analysis and on the Company’s historical write-off experience. The Company reviews the allowance for doubtful accounts monthly.  Past due balances over 90 days and over a specified amount are reviewed individually for collectability and provisions are made for accounts not specifically reviewed. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote.

Property and Equipment

Property and equipment is stated at cost. Major expenditures to purchase property or to substantially increase useful lives of property are capitalized. Maintenance, repairs and minor renewals are expensed as incurred. When assets are retired or otherwise disposed of, their costs and related accumulated depreciation are removed from the accounts and resulting gains or losses are included in income.

For costs of software developed for internal use, the Company expenses computer software costs as incurred in the preliminary project stage, which involves the conceptual formulation, evaluation and selection of technology alternatives. Costs incurred related to the design, coding, installation and testing of software during the application project stage are capitalized. Costs for training and application maintenance are expensed as incurred. The Company has capitalized approximately $636,000, $840,000 and $900,000,$2.0 million of internal and external costs incurred for the development of internal-use software for each of the years ended December 31, 2012, 2011,2015 and 2010, respectively,2014, with such costs classified as property and equipment.

The Company provides for depreciation and amortization of property and equipment using annual rates which are sufficient to amortize the cost of depreciable assets over their estimated useful lives. The Company uses the straight-line method of depreciation and amortization over estimated useful lives of three to ten years for furniture and equipment, three to five years for computer equipment, three to five years for capitalized software, and seven to forty years for the Company’s office building and related improvements.

Leases are categorized as operating or capital at the inception of the lease. Assets under capital lease obligations are reported at the lower of fair value or the present value of the aggregate future minimum lease payments at the beginning of the lease term. The Company depreciates capital lease assets without transfer-of-ownership or bargain-purchase-options using the straight-line method over the lease terms, excluding any lease renewals, unless the lease renewals are reasonably assured. Capital lease assets with transfer-of-ownership or bargain-purchase-options are depreciated using the straight-line method over the assets’ estimated useful lives.

 

Impairment of Long-Lived Assets

and Amortizing Intangible Assets

Long-lived assets, such as property and equipment and purchased intangible assets subject to depreciation or amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If circumstances require a long-lived asset or asset group be tested for possible impairment, the Company first compares undiscounted cash flows expected to be generated by that asset or asset group to its carrying value. If the carrying value of the long-lived asset or asset group is not recoverable on an undiscounted cash flow basis, an impairment is recognized to the extent that the carrying value exceeds its fair value. Fair value is determined through various valuation techniques including discounted cash flow models, quoted market values and third-party independent appraisals, as considered necessary. No impairments were recorded during the years ended December 31, 2012, 2011,2015, 2014, or 2010.

37

2013.

Among others, management believes the following circumstances are important indicators of potential impairment of such assets and as a result may trigger an impairment review:

Significant underperformance in comparison to historical or projected operating results;

Significant changes in the manner or use of acquired assets or the Company’s overall strategy;

Significant negative trends in the Company’s industry or the overall economy;

A significant decline in the market price for the Company’s common stock for a sustained period; and

The Company’s market capitalization falling below the book value of the Company’s net assets.

assets.

Goodwill and Intangible Assets

Intangible assets include customer relationships, trade names, technology, non-compete agreements and goodwill. Intangible assets with estimable useful lives are amortized over their respective estimated useful lives to their estimated residual values and reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be recoverable. The Company reviews intangible assets with indefinite lives for impairment annually as of October 1 and whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable.

When performing the impairment assessment, the Company will first assess qualitative factors to determine whether it is necessary to recalculate the fair value of the intangible assets with indefinite lives. If the Company believes, as a result of the qualitative assessment, that it is more likely than not that the fair value of the indefinite-lived intangibles is less than their carrying amount, the Company calculates the fair value using a market approach. If the carrying value of intangible assets with indefinite lives exceeds their fair value, then the intangible assets are written-down to their fair values. The Company did not recognize any impairments related to long-lived assetsindefinite-lived intangibles during 2012, 2011,2015, 2014 or 2010.

2013.

Goodwill is an asset representing the future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. All of the Company’s goodwill is allocated to its reporting units, which are the same as its operating segments. Goodwill is reviewed for impairment at least annually, as of October 1, and whenever events or changes in circumstances indicate that the carrying value of goodwill may not be recoverable.

The Company reviews for goodwill impairment by first assessing qualitative factors to determine whether any impairment may exist. If the Company believes, as a result of the qualitative assessment, that it is more likely than not that the fair value of a reporting unit is less than its carrying amount, a quantitative two-step test is required; otherwise, no further testing is required. Under the first step of the quantitative test, the fair value of the reporting unit is compared with its carrying value (including goodwill). If the fair value of the reporting unit exceeds its carrying value, step two doesis not need to be performed. If the fair value of the reporting unit is less than its carrying value, an indication of goodwill impairment exists for the reporting unit and the entity must performCompany performs step two of the impairment test (measurement). Under step two, an impairment loss is recognized for any excess of the carrying amount of the reporting unit’s goodwill over the fair value of that goodwill. The fair value of goodwill is determined by allocating the fair value of the reporting unit in a manner similar to a purchase price allocation and the residual fair value after this allocation is the fair value of the reporting unit goodwill.

 

38

In instances when a step two is required, the fair value of the reporting unit is determined using an income approach and comparable market multiples. Under the income approach, there are a number of inputs used to calculate the fair value using a discounted cash flow model, including operating results, business plans, projected cash flows and a discount rate. Discount rates, growth rates and cash flow projections are the most sensitive and susceptible to change as they require significant management judgment. Discount rates are determined by using a weighted average cost of capital, which considers market and industry data. Operational managementManagement develops growth rates and cash flow projections for each reporting unit considering industry and Company-specific historical and projected information. Terminal value rate determination follows common methodology of capturing the present value of perpetual cash flow estimates beyond the last projected period assuming a constant weighted average cost of capital and low long-term growth rates. Under the market approach, the Company considers its market capitalization, comparisons to other public companies’ data, and recent transactions of similar businesses within the Company’s industry.

No impairments were recorded during

In connection with the years ended December 31, 2012, 2011 or 2010.  The most recent quantitative analysisJanuary 1, 2015 revision to NRC’s operating segments, the composition of one reporting unit was divided and realigned to the new operating segments. Goodwill for this reporting unit was reassigned using the relative fair value approach. A goodwill impairment test was performed asimmediately before and after the reorganization of October 1, 2011.  That analysis indicated that the reporting structure to determine whether the reorganization masked a goodwill impairment charge. The estimated fair value of oureach reporting unit was calculated using a discounted cash flow methodology. The discounted cash flows are based on the Company’s strategic plans and best estimates of revenue growth and operating profit by each reporting unit. This analysis requires the exercise of significant judgment, including the identification of reporting units including goodwill,and assumptions about appropriate discount rates, perpetual growth rates, and the amount and timing of expected future cash flows. The analysis concluded that the estimated fair value of each reporting unit sufficiently exceeded the carrying value and thus no further evaluation of impairment was significantly in excess of their carrying values.  necessary.

The Company performed a qualitative analysis as of October 1, 20122015 which did not indicate that it was more likely than not that the carrying values of the reporting units exceeded fair value.

No impairments were recorded during the years ended December 31, 2015, 2014 or 2013.

Income Taxes

The Company uses the asset and liability method of accounting for income taxes. Under that method, deferred income tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis using enacted tax rates. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances, if any, are established when necessary to reduce deferred tax assets to the amount that is more likely than not to be realized. The Company uses the deferral method of accounting for its investment tax credits related to state tax incentives. During the years ended December 31, 2012, 20112015, 2014 and 2010,2013, the Company recorded income tax benefits relating to these tax credits of $289,000, $229,000,$156,000, $224,000, and $251,000,$290,000, respectively.

The Company recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs.

 
The Company had an unrecognized tax benefit at December 31, 2012, and 2011, of $224,000 and $266,000, respectively, excluding interest of $11,000 and $43,000, respectively, and no penalties.  Of this amount, $224,000 and $266,000 at December 31, 2012 and 2011, respectively, represents the net unrecognized tax benefits that, if recognized, would favorably impact the effective income tax rate.  The Company accrues interest and penalties related to uncertain tax position in the statements of income as income tax expense.  The Company is not subject to tax examinations for years prior to 2009 in the U.S. and 2008 in Canada.

39


Share-Based Compensation

The Company measures and recognizes compensation expense for all share-based payments.  

The compensation expense on share-based payments is recognized based on the grant-date fair value of those awards. All of the Company’s existing stock option awards and non-vested stock awards have been determined to be equity-classified awards.

Amounts recognized in the financial statements with respect to these plans:

  

2015

  

2014

  

2013

 
  

(In thousands)

 

Amounts charged against income, before income tax benefit

 $1,383  $742  $955 

Amount of related income tax benefit

  (505)  (269)  (377)

Total impact to net income

 $878  $473  $578 
  2012  2011  2010 
  (In thousands) 
Amounts charged against income, before income tax benefit $388  $763  $779 
Amount of related income tax benefit  153   302   309 
Total net income impact $235  $461  $470 

Cash and Cash Equivalents

The Company considers all highly liquid investments with original maturities of three months or less to be cash equivalents. Cash equivalents were $7.5$39.8 million and $7.9$39.1 million as of December 31, 2012,2015, and 2011,2014, respectively, consisting primarily of money market accounts and funds invested in commercial paper. At certain times, cash equivalent balances may exceed federally insured limits.

Fair Value Measurements

The Company’s valuation techniques are based on maximizing observable inputs and minimizing the use of unobservable inputs when measuring fair value. Observable inputs reflect readily obtainable data from independent sources, while unobservable inputs reflect the Company’s market assumptions. The inputs are then classified into the following hierarchy: (1) Level 1 Inputs—quoted prices in active markets for identical assets and liabilities; (2) Level 2 Inputs—observable market-based inputs other than Level 1 inputs, such as quoted prices for similar assets or liabilities in active markets, quoted prices for similar or identical assets or liabilities in markets that are not active, or other inputs that are observable or can be corroborated by observable market data; (3) Level 3 Inputs—unobservable inputs.

Commercial paper included in cash equivalents is valued at amortized cost, which approximates fair value due to its short-term nature. These are included as a Level 2 measurement in the table below.


The following details the Company’s financial assets and liabilities within the fair value hierarchy at December 31, 20122015 and 2011:2014:

  Level 1  Level 2  Level 3  Total 
  (In thousands) 

As of December 31, 2015

                
Money Market Funds $8,954  $--  $--  $8,954 
Commercial Paper $--  $30,872  $--  $30,872 

Total

 $8,954  $30,872  $--  $39,826 
                 

As of December 31, 2014

                

Money Market Funds

 $9,442  $--  $--  $9,442 

Commercial Paper

 $--  $29,686  $--  $29,686 

Total

 $9,442  $29,686  $--  $39,128 
  Level 1  Level 2  Level 3  Total 
  (In thousands) 
As of December 31, 2012
            
Money Market Funds $5,245  $--  $--  $5,245 
Commercial Paper $2,242  $--  $--  $2,242 
Total $7,487  $--  $--  $7,487 
As of December 31, 2011
                
Money Market Funds $3,243  $--  $--  $3,243 
Commercial Paper $4,659  $--  $--  $4,659 
Total $7,902  $--  $--  $7,902 
40

There were no transfers between levels during the years ended December 31, 2015 and 2014.

The Company's long-term debt described in Note 8 is recorded at historical cost. The fair value of long-term debt is classified in Level 2 of the fair value hierarchy and was estimated based primarily on estimated current rates available for debt of the same remaining duration and adjusted for nonperformance and credit.

The following are the carrying amount and estimated fair values of long-term debt:

  

December 31, 2015

  

December 31, 2014

 
  

(In thousands)

 

Total carrying amount of long-term debt

 $5,739  $8,068 

Estimated fair value of long-term debt

 $5,708  $7,997 
  
December 31, 2012
  
December 31, 2011
 
  (In thousands) 
Total carrying amount of long-term debt $12,436  $14,486 
Estimated fair value of long-term debt $12,490  $14,498 

The Company believes that the carrying amounts of accounts receivable, accounts payable, and accrued expenses approximate their fair value. All non-financial assets that are not recognized or disclosed at fair value in the financial statements on a recurring basis, which includes goodwill and non-financial long-lived assets, are measured at fair value in certain circumstances (for example, when there is evidence of impairment). As of December 31, 20122015 and 2011,2014, there was no impairment related to property and equipment, goodwill and other intangible assets.

Contingencies

From time to time, the Company is involved in certain claims and litigation arising in the normal course of business. Management assesses the probability of loss for such contingencies and recognizes a liability when a loss is probable and estimable. At December 31, 2012,2015, the Company was not engaged in any legal proceedings that are expected, individually or in the aggregate, to have a material effect on the Company.

Earnings Per Share

Net income per share has been calculatedof class A common stock and presented for “basic” and “diluted” per share data.class B common stock is computed using the two-class method. Basic net income per share is computed by dividing net income byallocating undistributed earnings to common shares and using the weighted averageweighted-average number of common shares outstanding.  outstanding during the period.

Diluted net income per share is computed by dividing net income byusing the weighted averageweighted-average number of common shares adjustedand, if dilutive, the potential common shares outstanding during the period. Potential common shares consist of the incremental common shares issuable upon the exercise of stock options and vesting of restricted stock. The dilutive effect of outstanding stock options is reflected in diluted earnings per share by application of the treasury stock method.

The liquidation rights and the rights upon the consummation of an extraordinary transaction are the same for the dilutive effectsholders of optionsclass A common stock and restrictedclass B common stock. Other than share distributions and liquidation rights, the amount of any dividend or other distribution payable on each share of class A common stock will be equal to one-sixth (1/6th) of the amount of any such dividend or other distribution payable on each share of class B common stock. As a result, the undistributed earnings for each year are allocated based on the contractual participation rights of the class A and class B common stock as if the earnings for the year had been distributed.


At December 31, 2012, 2011,2015, 2014, and 2010,2013, the Company had 30,820, 119,569556,418, 347,852 and 384,65299,562 options of class A shares and 59,530, 21,248, and 6,407 options of class B shares, respectively, which have been excluded from the diluted net income per share computation because the exercise price exceeds the fair market value.

The weighted average At December 31, 2015, 1,544 shares outstandingof class B restricted stock were calculated as follows:
  2012  2011  2010 
  (In thousands) 
Common stock  6,775   6,672   6,637 
Dilutive effect of options  164   158   87 
Dilutive effect of restricted stock  12   12   12 
Weighted average shares used for dilutive per share information  6,951   6,842   6,736 
There are no reconciling items betweenexcluded from the Company’s reporteddiluted net income and net income used inper share computation because the computation of basic and diluted income per share.
41

Segment Information

The Company has eight operating segments that are aggregated into one reporting segment because they have similar economic characteristics and meet the other aggregation criteria from the Financial Accounting Standards Board (“FASB”) guidance on segment disclosure.  The eight operating segments are as follows: NRC Picker U.S. and NRC Picker Canada, which each offer renewable performance tracking and improvement services, custom research, subscription-based educational services and a renewable syndicated service; Ticker, which offers stand-alone market information as well as a comparative performance database to allow the Company’s clients to assess their performance relative to the industry, to access best practice examples, and to utilize competitive information for marketing purposes; Payer Solutions, which offers functional disease-specific and health status measurement tools; The Governance Institute (“TGI”), which offers subscription-based governance information and educational conferences designed to improve the effectiveness of hospital and healthcare systems by continually strengthening their healthcare boards, medical leadership and management performance in the United States; My InnerView (“MIV”), which provides quality and performance improvement solutions to the senior care industry; Outcome Concept Systems, Inc. (“OCS”), a provider of clinical, financial and operational benchmarks and analytics to home care and hospice providers; and Illuminate, a patient outreach and discharge program designed to facilitate service and clinical recovery within the critical hours after a patient is discharged from a healthcare setting within the acute care, skilled nursing, physician and home health environments.
Adoption of New Accounting Pronouncements
In June 2011, the FASB issued ASU No. 2011-05, Presentation of Comprehensive Income, which amends ASC 220, Comprehensive Income, by requiring all non-owner changes in shareholders’ equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive statements. The guidance was effective retrospectively for fiscal years and interim periods within those years beginning after December 15, 2011.  In December 2011, the FASB issued ASU No. 2011-12, Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of Items Out of Accumulated Other Comprehensive Income in Accounting Standards Update No. 2011-05, which defers certain portions of ASU No. 2011-05 indefinitely and will be further deliberated by the FASB at a future date.  The Company adopted the requirements of ASU 2011-05 and ASU 2011-12 by presenting a Consolidated Statement of Comprehensive Income immediately following the Consolidated Statement of Income.  There was no other impact on the Company’s consolidated financial statements.
In September 2011, the FASB issued ASU No. 2011-08, Intangibles — Goodwill and Other. ASU No. 2011-08 allows entities to first assess qualitatively whether it is necessary to perform the two-step goodwill impairment test.  If an entity believes, as a result of its qualitative assessment, that it is more likely than not thatgrant price exceeds the fair value of a reporting unit is less than its carrying amount, the quantitative two-step goodwill impairment test is required.  An entity has the unconditional option to bypass the qualitative assessment and proceed directly to performing the quantitative goodwill impairment test.  The Company adopted the requirements of ASU 2011-08 and performed the qualitative assessment when performing the annual goodwill assessment in the fourth quarter of 2012.  The adoption of this standard did not have a material effect on the Company’s consolidated financial statements.market value.

  2015  2014  2013 
  

Class A

  

Class B

  

Class A

  

Class B

  

Class A

  

Class B

 
  

(In thousands, except per share data)

 

Numerator for net income per share - basic:

                        

Net income

 $8,759  $8,851  $9,062  $9,094  $7,741  $7,743 

Allocation of distributed and undistributed income to unvested restricted stock shareholders

  (76)  (77)  --   --   --   -- 

Net income attributable to common shareholders

 $8,683  $8,774  $9,062  $9,094  $7,741  $7,743 

Denominator for net income per share - basic:

                        

Weighted average common shares outstanding - basic

  20,741   3,478   20,764   3,473   20,677   3,447 

Net income per share - basic

 $0.42  $2.52  $0.44  $2.62  $0.37  $2.25 

Numerator for net income per share - diluted:

                        

Net income attributable to common shareholders for basic computation

 $8,683  $8,774  $9,062  $9,094  $7,741  $7,743 

Denominator for net income per share - diluted:

                        

Weighted average commonshares outstanding - basic

  20,741   3,478   20,764   3,473   20,677   3,447 

Weighted average effect of dilutive securities – stock options:

  240   44   312   63   422   67 

Denominator for diluted earnings per share – adjusted weighted average shares

  20,981   3,522   21,076   3,536   21,099   3,514 

Net income per share - diluted

 $0.41  $2.49  $0.43  $2.57  $0.37  $2.20 

42

In July 2012, the FASB issued ASU No. 2012-02, Testing Indefinite-Lived Intangible Assets for Impairment.  Similar to the guidance in ASU 2011-08 for goodwill, ASU No. 2012-02 allows entities to first perform a qualitative assessment of its indefinite-lived intangible assets.  The Company is not required to perform further analysis, unless, based on the qualitative assessment, the Company concludes that it is more likely than not that the indefinite-lived intangible assets are impaired.  The Company has the option to bypass the qualitative assessment and perform the quantitative assessment.  The Company adopted the requirements of ASU No. 2012-02 and performed the qualitative assessment when performing its annual assessment of indefinite-lived intangible assets in the fourth quarter of 2012.  The adoption of this standard did not have a material effect on the Company’s consolidated financial statements.
(2)           Acquisitions

(2)

Acquisitions

On August 3, 2010,October 28, 2014, the Company acquired allDigital Assent, LLC (“Digital Assent”), a company with a healthcare technology platform. The acquisition created a Center of Excellence in Atlanta, Georgia, responsible for developing novel solutions to enhance consumer decision-making in the issued and outstanding sharesselection of stock and stock rights of OCS, a provider of clinical, financial and operational benchmarks and analytics to home care and hospicehealthcare providers. The acquisition provides the Company with an entry in the home health and hospice markets through OCS’s customer relationships with home healthcare and hospice providers and expands the Company's service offerings across the continuum of care.  Goodwill related to the acquisition of OCS primarily relates to intangible assets that do not qualify for separate recognition including the depth and knowledge of management.  Cashall-cash consideration paid at closing was $15.3 million, net of $1.0 million cash received.  $2.6 million.


The following table summarizes the purchase allocation of fair value of the assets acquired and liabilities assumed at the acquisition date.

Amountdate, and the weighted average life of Identified Assets Acquired and Liabilities Assumedthe long-lived assets.

Amount of Identified Assets Acquired and Liabilities Assumed

 

($ in thousands)

 
     

Current Assets

 $36 

Property and equipment

  16 

Customer relationships

  382 

Technology

  1,110 

Goodwill

  1,124 

Other Long Term Assets

  23 

Total acquired assets

  2,691 
     

Current liabilities

  (117)
     

Net assets acquired

 $2,574 


(In thousands)
  
Weighted-Average Life
(years)
    
Current Assets    $3,615 
Property and equipment     1,632 
Customer relationships  10   2,330 
Trade name  5   330 
Non-compete Agreements  3   430 
Goodwill      13,502 
Total acquired assets      21,839 
         
Current liabilities      6,310 
Long-term liabilities      260 
Total liabilities assumed      6,570 
         
Net assets acquired     $15,269 

The identifiable intangible assets are being amortized over their estimated useful lives and have a total weighted average amortization period of 8.57.26 years.  The excess of purchase price over the fair value of net assets acquired was recorded as goodwill. The goodwill and identifiable intangible assets are non-deductibledeductible for tax purposes. No residual valueGoodwill related to the acquisition was estimatedprimarily attributable to anticipated synergies and other intangibles that do not qualify for intangible assets.

separate recognition.  

The consolidated financial statements as of December 31, 2012, 20112015 and 2010,2014 and for the years then ended include amounts acquired from, as well as the results of operations of OCSthe acquired entity from August 3, 2010,October 28, 2014 forward. Results of operations for the year ended December 31, 2010,2014 include revenue of $3.0 million$95,000 and an operating incomeloss of $221,000$548,000 attributable to OCSthe acquired entity since its acquisition. Acquisition-related costs of $52,000 are included in selling, general and administrative expenses for the year ended December 31, 2010, approximated $312,000.  2014.

The following unaudited pro forma information for the Company has been prepared as if the acquisition of OCS had occurred on January 1, 2009.2013. The information is based on the historical results of the separate companies and may not necessarily be indicative of the results that could have been achieved or of results that may occur in the future. The pro forma adjustments include the impact of depreciation and amortization of property and equipment and intangible assets acquired, interest expense onof debt not assumed in the acquisition debt and income tax benefits for tax effects of the foregoing adjustmentsacquired entity.

  

Year EndedDecember 31,

 
  

2014

 
  

(In thousands,

except per share data)

 
     

Revenue

 $99,266 

Net income

 $17,642 

Basic Earnings per share – Class A 

 $0.42 

Basic Earnings per share – Class B

 $2.54 

Diluted Earnings per share – Class A

 $0.42 

Diluted earnings per share – Class B

 $2.50 

During October 2014, the Company also made an investment which included an option for a potential acquisition of a partner company that had developed a talent-matching solution to depreciation, amortizationaccelerate the formation of high-performing teams.  The cash consideration paid was $800,000, of which $657,000 was allocated to the purchase option and interest expense.the remaining $143,000 to a license and work to be performed. The option provided NRC with the right to acquire the partner company for $4.1 million on or before March 31, 2015.The option was extended until June 30, 2015. NRC did not exercise the option and, accordingly, it expired in June 2015. The $657,000 option was written off in 2015.

 

(3)

Divestitures

On December 21, 2015, the Company completed the sale of selected assets and liabilities related to the clinical workflow product of the Predictive Analytics operating segment, for a net cash amount of approximately $1.6 million.  The Company recorded a gain of approximately $1.1 million from the sale, which is included in other income on the Statement of Income.  In connection with the closing of the transaction, $300,000 was placed in escrow until December 2016 to cover certain indemnification claims pursuant to the purchase agreement.  The Company will record an additional gain on the sale when and if any of the escrow amount is released.   The lack of operating results from this business due to its divestiture will not have a major effect on our operations and financial results, and, accordingly, it was not classified as a discontinued operation for any of the periods presented.  The following assets and liabilities were included in the sale:

Assets and Liabilities Sold

 

($ in thousands)

 
     

Assets:

    

Prepaid Expenses

 $3 

Software and Technology

  161 

Other intangible assets

  819 

Goodwill

  276 

Liabilities:

    

Deferred Revenue

  (748)
     

Net assets sold

 $511 

(4)

Connect

Connect was formed in June 2013 to develop and commercialize the Connect programs. Connect programs provide healthcare organizations the technology to engage patients through real-time identification and management of individual patient needs, preferences, risks, and experiences.  The platform ensures that organizations have access to a longitudinal view of the patient to more effectively manage patient engagement across the continuum of care. At inception, NRC had a 49% ownership interest in Connect. NG Customer-Connect, LLC held a 25% interest, and the remaining 26% was held by Illuminate Health, LLC. NRC has agreed to lease certain employees to Connect. In return for a fee, Connect services the Company’s discharge call program clients. NRC made initial capital contributions of $2.8 million to Connect, and will make additional capital contributions for up to $1.3 million on an as-needed basis as determined by the Board of Directors of Connect. Profits and losses are allocated under the hypothetical liquidation at book value approach.

In July 2015, the Company acquired all of NG Customer-Connect, LLC’s interest in Connect and a portion of Illuminate Health, LLC’s interest in Connect for combined consideration of $2.8 million. Since the Company previously consolidated Connect, the transaction was accounted for as an equity transaction, resulting in a reduction to additional paid in capital. Following the transaction, the Company owns approximately 89% of Connect and Illuminate Health, LLC owns 11% of Connect. Under the amended Connect operating agreement, NRC has the option to acquire additional equity units from Illuminate Health when new annual recurring contract value reaches targeted levels. NRC has the option to acquire approximately one-third of Illuminate Health, LLC’s equity units when new annual recurring contract value reaches each of $7 million, $14 million, and $20 million

 
43


All of Connect’s net losses to date are attributable to NRC. The following table summarizes the impact of changes in the Company’s ownership in Connect had on consolidated shareholders’ equity (in thousands):

  
December 31,
2010
 
  (in thousands) 
Revenue $67,341 
     
Net income $7,664 
     
Net income per share – basic $1.15 
     
Net income per share – diluted $1.14 
  

2015

  

2014

  

2013

 
             

Connect net loss attributable to NRC

 $(533) $(1,488) $(837)

Decrease in NRC paid in capital due to acquisitions of non-controlling interest

  (2,789)  --   -- 

Change to NRC equity resulting from Connect net loss and acquisitions of non-controlling interest

 $(3,322) $(1,488) $(837)


(3)           Property and Equipment

(5)

Property and Equipment

At December 31, 2012,2015, and 2011,2014, property and equipment consisted of the following:

  

2015

  

2014

 
  

(In thousands)

 

Furniture and equipment

 $4,738  $4,675 

Computer equipment and software

  20,042   20,055 

Building

  9,386   9,577 

Land

  425   425 
   34,591   34,732 

Less accumulated depreciation and amortization

  23,466   22,589 

Net property and equipment

 $11,125  $12,143 
  2012  2011 
  (In thousands) 
Furniture and equipment $3,797  $3,667 
Computer equipment and software  17,647   15,866 
Building  9,322   9,271 
Land  425   425 
   31,191   29,229 
Less accumulated depreciation and amortization  18,698   15,616 
Net property and equipment $12,493  $13,613 

Depreciation and amortization expense related to property and equipment, including assets under capital lease, for the years ended December 31, 2012, 2011,2015, 2014, and 20102013 was $3.4$3.1 million, $3.5$3.0 million, and $3.4$2.8 million, respectively.

Property and equipment included the following amounts under capital lease:

  

2015

  

2014

 
  

(In thousands)

 

Furniture and equipment

 $787  $767 

Computer equipment and software

  56   55 
   843   822 

Less accumulated amortization

  567   414 

Net assets under capital lease

 $276  $408 

 
  2012  2011 
  (In thousands) 
Furniture and equipment $514  $527 
Computer equipment and software  47   47 
   561   574 
Less accumulated amortization  196   117 
Net assets under capital lease $365  $457 

44

(4)            Goodwill and Intangible Assets

(6)

Goodwill and Intangible Assets

Goodwill and intangible assets consisted of the following at December 31, 2012:2015:

  


Useful Life

  


Gross

  

Accumulated

Amortization

  


Net

 
  

(In years)

      

(In thousands)

     

Goodwill

      $57,792      $57,792 

Non-amortizing intangible assets:

                 

Indefinite trade name

       1,191       1,191 

Amortizing intangible assets:

                 

Customer related

 5-15   9,323   7,726   1,597 

Technology

  7    1,110   185   925 

Trade names

 5-10   1,572   1,507   65 

Total amortizing intangible assets

       12,005   9,418   2,587 

Total intangible assets other than goodwill

      $13,196  $9,418  $3,778 
  
Useful Life
  
Gross
  
Accumulated Amortization
  
Net
 
  (In years)     (In thousands)    
Goodwill    $57,799     $57,799 
Non-amortizing intangible assets:              
Indefinite trade name     1,191      1,191 
Amortizing intangible assets:              
Customer related 5-15   10,521   6,709   3,812 
Non-competes  3    430   346   84 
Trade names 5-10   1,902   1,195   707 
Total amortizing intangibles       12,853   8,250   4,603 
Total intangible assets other than goodwill      $14,044  $8,250  $5,794 

Goodwill and intangible assets consisted of the following at December 31, 2011:2014:

  


Useful Life

  


Gross

  

Accumulated

Amortization

  


Net

 
  

(In years)

      

(In thousands)

     

Goodwill

      $58,489      $58,489 

Non-amortizing intangible assets:

                 

Indefinite trade name

       1,191       1,191 

Amortizing intangible assets:

                 

Customer related

 5-15   10,857   7,937   2,920 

Technology

  7    1,110   26   1,084 

Non-compete agreements

  3    430   430   - 

Trade names

 5-10   1,902   1,641   261 

Total amortizing intangible assets

       14,299   10,034   4,265 

Total intangible assets other than goodwill

      $15,490  $10,034  $5,456 
  
Useful Life
  
Gross
  
Accumulated Amortization
  
Net
 
  (In years)     (In thousands)    
Goodwill    $57,730     $57,730 
Non-amortizing intangible assets:              
Indefinite trade name     1,191      1,191 
Amortizing intangible assets:              
Customer related 5-15   10,513   5,789   4,724 
Non-competes  3    430   203   227 
Trade names 5-10   1,902   971   931 
Total amortizing intangibles       12,845   6,963   5,882 
Total intangible assets other than goodwill      $14,036  $6,963  $7,073 

The following represents a summary of changes in the Company’s carrying amount of goodwill for the years ended December 31, 2012,2015, and 20112014 (in thousands):

Balance as of December 31, 2013

 $57,593 

Acquisition

  1,124 

Foreign currency translation

  (228)

Balance as of December 31, 2014

 $58,489 

Sale of certain assets and liabilities of operating segment

  (276)

Foreign currency translation

  (421)

Balance as of December 31, 2015

 $57,792 
Balance as of December 31, 2010 $55,133 
MIV contingent consideration earned  2,550 
OCS correcting entries  106 
Foreign currency translation  (59)
Balance as of December 31, 2011 $57,730 
Foreign currency translation  69 
Balance as of December 31, 2012 $57,799 


45


Correcting entries related to the OCS acquisition were made in 2011 for adjustments needed in the purchase price allocation.  Those entries decreased accrued expenses by $49,000, increased the valuation allowance for deferred tax asset by $155,000, and increased goodwill by $106,000.  The effects of these errors were not material to any previously reported periods.

The agreement under which the Company acquired MIV in 2008 provided for contingent earn-out payments over three years based on growth in revenue and earnings.  The 2010 and 2009 earn-out payments paid in February 2011 and 2010 were $1.6 million and $172,000, respectively, net of closing valuation adjustments, and were recorded as additions to goodwill.  In April 2011, the Company reached an agreement which limited the final earn-out payment associated with the MIV acquisition at approximately $2.6 million.  Of this amount, $2.4 million was paid during April 2011 and a final payment of $117,000 was paid in September 2011, which were recorded as additions to goodwill.

Aggregate amortization expense for customer related intangibles, trade names, technology and non-competes for the years ended December 31, 2012, 20112015, 2014 and 20102013 was $1.3 million, $1.6 million,$995,000, $876,000, and $1.3 million,$954,000, respectively. Estimated amortization expense for the next five years is: 2013—$954,000; 2014—$842,000; 2015—$789,000; 2016—$597,000;570,000; 2017—$531,000:505,000; 2018—$495,000; 2019—$206,000; 2020—$206,000; thereafter $890,000.$220,000.

 
(5)           Income Taxes

(7)

Income Taxes

For the years ended December 31, 2012, 2011,2015, 2014, and 2010,2013, income before income taxes consists of the following:

  

2015

  

2014

  

2013

 
  

(In thousands)

 

U.S. Operations

 $25,536  $25,338  $21,882 

Foreign Operations

  1,824   2,754   2,606 
  $27,360  $28,092  $24,488 
  2012  2011  2010 
U.S. Operations $19,836  $16,017  $11,353 
Foreign Operations  2,371   2,143   1,962 
  $22,207  $18,160  $13,315 

Income tax expense consisted of the following components:

  2015  2014  2013 
  (In thousands) 
Federal:            

Current

 $9,955  $8,578  $7,169 

Deferred

  (1,232)  99   195 

Total

 $8,723  $8,677  $7,364 
             

Foreign:

            

Current

 $455  $714  $716 

Deferred

  (23)  34   (7)

Total

 $432  $748  $709 
             

State:

            

Current

 $680  $448  $1,020 

Deferred

  (85)  63   (89)

Total

 $595  $511  $931 
             

Total

 $9,750  $9,936  $9,004 
  2012  2011  2010 
Federal:
         
Current $5,488  $4,018  $3,450 
Deferred  1,140   1,170   458 
Total $6,628  $5,188  $3,908 
             
Foreign:
            
Current $684  $606  $477 
Deferred  (6)  (1)  28 
Total $678  $605  $505 
             
State:
            
Current $787  $609  $275 
Deferred  (954)  194   128 
Total $(167) $803  $403 
             
Total $7,139  $6,596  $4,816 
46

The difference between the Company’s income tax expense as reported in the accompanying consolidated financial statements and the income tax expense that would be calculated applying the U.S. federal income tax rate of 35% for 20122015, 2014, and 2011 and 34% for 20102013 on pretax income was as follows:

  

2015

  

2014

  

2013

 
  

(In thousands)

 

Expected federal income taxes

 $9,576  $9,832  $8,571 

Foreign tax rate differential

  (139)  (239)  (226)

State income taxes, net of federal benefit and state tax credits

  391   332   605 

Federal tax credits

  (150)  (150)  (217)

Uncertain tax positions

  93   182   (43)

Deferred tax adjustment due to change in state tax law

  39   58   -- 

Recapitalization expenses

  --   --   182 

Release of valuation allowance

  --   1,124   14 

Expiration of capital loss carryforward

  --   (1,124)  -- 

Other

  (60)  (79)  118 

Total

 $9,750  $9,936  $9,004 

 
  2012  2011  2010 
          
Expected federal income taxes $7,772  $6,356  $4,527 
Foreign tax rate differential  (203)  (145)  (59)
U.S. tax graduated rates  11   (99)  -- 
State income taxes, net of federal benefit and state tax credits  552   522   257 
Federal tax credits  (282)  (132)  (110)
Uncertain tax positions  (73)  9   72 
Deferred tax adjustment due to change in state tax law
  (661)  --   138 
Other  23   85   (9)
Total $7,139  $6,596  $4,816 

Deferred tax assets and liabilities at December 31, 20122015 and 2011,2014, were comprised of the following:

  

2015

  

2014

 
  

(In thousands)

 

Deferred tax assets:

        

Allowance for doubtful accounts

 $58  $71 

Accrued expenses

  578   529 

Share based compensation

  1,796   1,239 

Accrued bonuses

  618   -- 

Other

  94   38 

Deferred tax assets

  3,144   1,877 
         

Deferred tax liabilities:

        

Prepaid expenses

  261   251 

Property and equipment

  943   1,319 

Intangible assets

  7,616   7,308 

Other

  68   82 

Deferred tax liabilities

  8,888   8,960 

Net deferred tax liabilities

 $(5,744) $(7,083)
  2012  2011 
Deferred tax assets:      
Allowance for doubtful accounts $86  $108 
Accrued expenses  356   345 
Share based compensation  859   1,449 
Capital loss carryforward  1,132   1,268 
Net operating loss  170   719 
Tax credit carryforward  319   -- 
Gross deferred tax assets  2,922   3,889 
Less Valuation Allowance  (1,138)  (1,352)
Deferred tax assets  1,784   2,537 
         
Deferred tax liabilities:        
Prepaid expenses  324   142 
Property and equipment  1,790   2,505 
Intangible assets  6,415   6,506 
Other  235   184 
Deferred tax liabilities  8,764   9,337 
Net deferred tax liabilities $(6,980) $(6,800)

At December 31, 20122015 and 2011,2014, net deferred tax assets of $547,000$1.1 million and $789,000$349,000 respectively, were included in current deferred income taxes. At December 31, 20122015 and 2011,2014, net deferred tax liabilities of $7.5$6.8 million and $7.6$7.4 million, respectively, were included in long term deferred income taxes.

In assessing the realizability of deferred tax assets, the Company considers whether it is more likely than not that some portion, or all, of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. The Company considers projected future taxable income, carry-back opportunities, and tax planning strategies in making this assessment. Based upon the level of historical taxable income and projections for future taxable income over the periods which the deferred tax assets are deductible, the Company believes it is more likely than not that it will realize the benefits of these deductible differences, net ofdifferences. Therefore, the Company has not recorded a valuation allowance recorded.as of December 31, 2015 or 2014. The net impact on income tax expense related to changes in the valuation allowance for 2012, 2011,2014 and 2010,2013 were $214,000, $0$1.1 million and $2,000,$14,000 respectively.


The Company hashad domestic capital loss carryforwards of $3.1 million at December 31, 2012.  An additional $76,000 of carryforwardsthat expired in 2012.2014. The total $3.1 million of the capital loss carryforwards relaterelated to the pre-acquisition periods of acquired companies, and are due to expire in 2014.  Thethe Company hashad provided a $1.1 million valuation allowance against the $1.1 million tax benefit associated with the capital loss carryforwards.

47


The undistributed foreign earnings of the Company’s foreign subsidiary of approximately $8.8$14.1 million are considered to be indefinitely reinvested. Accordingly, no provision for U.S. federal and state income taxes or foreign withholding taxes has been provided for such undistributed earnings. The Company estimated at December 31, 2012,2015, that an additional tax liability of $732,000$534,000 would become due if repatriation of undistributed earnings would occur.


The Company had an unrecognized tax benefit at December 31, 2012, was $224,000,2015 and 2014, of $450,000 and $360,000, respectively, excluding interest of $11,000$10,000 and no penalties.  The full$8,000, respectively, and penalties in 2015 and 2014 of $7,000. Of these amounts, $244,000 and $210,000 at December 31, 2015 and 2014, respectively, represents the net unrecognized tax benefits that, if recognized, would favorably impact the effective income tax rate. The Company believes it is reasonably possible thatremaining $206,000 and $150,000 at December 31, 2015 and 2014, respectively, would have no impact on the total amount of unrecognizedeffective tax benefits could continue to decrease during the next 12 months due to the expiration of the U.S. federal statute of limitations associated with certain other tax positions.rate, if recognized. The Company accrues interest and penalties related to uncertain tax position in the statements of income as income tax expense.


The change in the unrecognized tax benefits for 20122015 and 20112014 is as follows:

  

(In thousands)

 

Balance of unrecognized tax benefits at December 31, 2013

 $188 

Reductions due to lapse of applicable statute of limitations

  (26)

Additions based on tax positions of prior years

  10 

Additions based on tax positions related to the current year

  188 

Balance of unrecognized tax benefits at December 31, 2014

 $360 
     

Reductions due to lapse of applicable statute of limitations

  (24)

Reductions based on tax positions of prior years

  (3)

Additions based on tax positions related to the current year

  117 

Balance of unrecognized tax benefits at December 31, 2015

 $450 

  
(In thousands)
 
Balance of unrecognized tax benefits at December 31, 2010 $269 
Reductions due to lapse of applicable statue of limitations  (38)
Additions based on tax positions of prior years  3 
Additions based on tax positions related to the current year  32 
Balance of unrecognized tax benefits at December 31, 2011 $266 
     
Reductions due to lapse of applicable statue of limitations  (117)
Additions based on tax positions of prior years  84 
Reductions based on tax positions of prior years  (9)
Additions based on tax positions related to the current year  -- 
Balance of unrecognized tax benefits at December 31, 2012 $224 

The Company files a U.S. federal income tax return, various state jurisdictions and a Canada federal and provincial income tax return. The 20092012 to 20122015 U.S. federal and state returns remain open to examination. The 2008Company is currently under a United States federal tax examination for the tax year ended December 31, 2013. The 2011 to 20122015 Canada federal and provincial income tax returns remain open to examination.

48


(6)          Notes Payable

(8)

Notes Payable

Notes payable consisted of the following:

  

2015

  

2014

 
  

(In thousands)

 

Revolving credit note with U.S. Bank, maximum available $6.5 million subject to borrowing base, matures June 30, 2016

 $--  $-- 

Note payable to U.S. Bank for $11.8 million, interest at a 3.12% fixed rate, 60 monthly principal and interest payments of $212,468 through April 2018

  5,739   8,068 

Total notes payable

  5,739   8,068 

Less current portion

  2,402   2,328 

Note payable, net of current portion

 $3,337  $5,740 
  2012  2011 
  (In thousands) 
Revolving credit note with U.S. Bank, subject to borrowing base, matures June 30, 2013, maximum available $6.5 million $--  $-- 
Note payable to U.S. Bank refinanced as of July 2010 for $6.9 million, interest at a 3.79% fixed rate, 35 monthly principal and interest payments of $80,104, final balloon payment of interest and principal due July 31, 2013  5,143   5,951 
Note payable to U.S. Bank for $10 million, interest at a fixed rate of 3.79%, 35 monthly principal and interest payments of $121,190, final balloon payment of interest and principal due July 31, 2013  7,293   8,535 
Total notes payable  12,436   14,486 
Less current portion  12,436   1,861 
Note payable, net of current portion $--  $12,625 

On December 19, 2008, the Company borrowed $9.0 million under a term note to partially finance the acquisition of MIV.  In July 2010, the Company refinanced the existing term loan with a $6.9 million fixed rate term loan.  

The new term loan is payable in 35 monthly installments of $80,104 with a balloon payment of $4.8 million for the remaining principal balance and interest due on July 31, 2013.  Borrowings under the term note bear interest at an annual rate of 3.79%.

On July 31, 2010, the Company borrowed $10.0 million under a fixed rate term note to partially finance the acquisition of OCS.  The term loan is payable in 35 monthly installments of $121,190 with a balloon payment of $6.7 million for the remaining principal balance and interest due on July 31, 2013.  Borrowings under the term note bear interest at an annual rate of 3.79%.
The Company expects to refinance the term notes prior to July 31, 2013.  If, however, the notes cannot be extended, the Company believes it has adequate cash flows from operations to meet its debt and capital needs.
The Company entered into aCompany’s revolving credit note was renewed in 2006.June 2015 to extend the term to June 30, 2016. The maximum aggregate amount available under the revolving credit note was originally $3.5is $6.5 million, but an addendumsubject to a borrowing base equal to 75.0% of the note in March 2008 changed the amount to $6.5 million.  The revolving credit note was renewed in June 2012 to extend the term to June 30, 2013.  The Company may borrow, repay and re-borrow amountsCompany’s eligible accounts receivable. Borrowings under the revolving credit note from timebear interest at a variable annual rate, with three rate options at the discretion of management as follows: (1) 2.5% plus the daily reset one-month London Interbank Offered Rate (“LIBOR”) or (2) 2.2% plus the one-, two- or three- month LIBOR rate, or (3) the bank’s one-, two, three, six, or twelve month Money Market Loan Rate. As of December 31, 2015, and throughout 2015, the revolving credit note did not have a balance. According to time until its maturity on June 30, 2013.
the borrowing base requirements, the Company had the capacity to borrow $6.5 million as of December 31, 2015.

The term notesnote and revolving credit note are secured by certain of the Company’s assets, including the Company’s land, building, accounts receivable and intangible assets. The term notesnote and the revolving credit note contain various restrictions and covenants applicable to the Company, including requirements that the Company maintain certain financial ratios at prescribed levels and restrictions on the ability of the Company to consolidate or merge, create liens, incur additional indebtedness or dispose of assets. As of December 31, 2012,2015, the Company was in compliance with these restrictions andthe financial covenants.

 

49

The maximum aggregate amount available under the revolving creditremaining note of $6.5 million is subjectpayable maturities for each year subsequent to a borrowing base equal to 75.0% of the Company’s eligible accounts receivable.  Borrowings under the renewed revolving credit note bear interest at a variable annual rate, with three rate options at the discretion of managementDecember 31, 2015, are as follows: (1) 2.5% plus the daily reset one-month LIBOR rate or (2) 2.2% plus the one-, two-, three-, six- or twelve-month LIBOR rate, or (3) the bank’s Money Market Loan Rate.  The rate at December 31, 2012 was 2.71%.  As of December 31, 2012, the revolving credit note did not have a balance.  According to borrowing base requirements, the Company had the capacity to borrow $6.5 million as of December 31, 2012.

The aggregate maturities of the notes payable of $12.4 million are due in 2013.
(7)           Share-Based Compensation
  Total
Payments
  2016  2017  2018 
      (In thousands) 

Notes payable

 $5,739  $2,402  $2,480  $857 

(9)

Share-Based Compensation

The Company measures and recognizes compensation expense for all share-based payments based on the grant-date fair value of those awards. All of the Company’s existing stock option awards and non-vested stock awards have been determined to be equity-classified awards.

In August 2001, the Board of Directors adopted, and on May 1, 2002, the Company’s shareholders approved, the

The National Research Corporation 2001 Equity Incentive Plan (“2001 Equity Incentive Plan”).  The 2001 Equity Incentive Plan provides provided for the granting of stock options, stock appreciation rights, restricted stock, performance shares and other share-based awards and benefits up to an aggregate of 600,0001,800,000 shares of the Company’sclass A common stock and 300,000 shares of class B common stock. OptionsStock options granted may becould have been either nonqualified or incentive stock options. OptionsStock options vest over one to five years following the date of grant and option terms are generally five to ten years following the date of grant. At December 31, 2012, there were 38,897 shares available for issuance pursuantDue to future grants underthe expiration of the 2001 Equity Incentive Plan.Plan, at December 31, 2015, there were no shares of stock available for future grants. The Company has accounted for grants of 561,1031,683,309 class A and 280,552 class B options and restricted stock under the 2001 Equity Incentive Plan using the date of grant as the measurement date for financial accounting purposes.

The National Research CorporationCompany’s 2004 Non-Employee Director Stock Plan, as amended (the “2004 Director Plan”), is a nonqualified plan that provides for the granting of options with respect to 550,0003,000,000 shares of the Company’sclass A common stock and 500,000 shares of class B common stock. The 2004 Director Plan provides for grants of nonqualified stock options to each director of the Company who is not employed by the Company. On the date of each annual meeting of shareholders of the Company, options to purchase 12,00036,000 shares of the Company’sclass A common stock and 6,000 shares of class B common stock are granted to directors that are re-electedelected or retained as a director at such meeting. OptionsStock options vest one year following the date of grant and option terms are generally ten years following the date of grant, or three years in the case of termination of the outside director’s service. At December 31, 2012,2015, there were 133,0001,245,000 shares of class A common stock and 207,500 shares of class B common stock available for issuance pursuant to future grants under the 2004 Director Plan. The Company has accounted for grants of 417,0001,755,000 class A and 292,500 class B options under the 2004 Director Plan using the date of grant as the measurement date for financial accounting purposes.

In February 2006, the Board of Directors adopted, and on May 4, 2006, the Company’s shareholders approved the

The National Research Corporation 2006 Equity Incentive Plan (the “2006 Equity Incentive Plan”).  The 2006 Equity Incentive Plan provides for the granting of stock options, stock appreciation rights, restricted stock, performance shares and other share-based awards and benefits up to an aggregate of 600,0001,800,000 shares of the Company’sclass A common stock and 300,000 shares of class B common stock. OptionsStock options granted may be either incentive stock options or nonqualified stock options. Vesting terms vary with each grant and option terms are generally five to ten years.  Options vest over one to five years following the date of grant and options terms are generally five to ten years following the date of grant. At December 31, 2012,2015, there were 373,9331,044,778 shares of class A common stock and 175,075 shares of class B common stock available for issuance pursuant to future grants under the 2006 Equity Incentive Plan. The Company has accounted for grants of 226,067755,222 class A and 124,925 class B options and restricted stock under the 2006 Equity Incentive Plan using the date of grant as the measurement date for financial accounting purposes.

 

50

The Company granted options to purchase 79,630, 166,008 and 273,812261,306 shares of the Company’sclass A common stock and 43,551 shares of class B common stock during 2015. During 2014, the years ended December 31, 2012, 2011,Company granted options to purchase 204,166 shares of class A common stock and 2010, respectively.32,217 shares of class B common stock, and during 2013 granted options to purchase 232,344 shares of class A common stock and 38,718 shares of class B common stock. Options to purchase shares of common stock are typically granted with exercise prices equal to the fair value of the common stock on the date of grant. The Company does, in certain limited situations, grant options with exercise prices that exceed the fair value of the common shares on the date of grant. The fair value of stock options granted was estimated using a Black-Scholes valuation model with the following assumptions:

  2015  2014  2013 
  Class A  Class B  Class A  Class B  (Pre-Recap) 

Expected dividend yield at date of grant

 2.00to2.57%  5.29 to 5.72%  1.47to1.97%  4.03to4.87%  2.26to3.46% 

Expected stock price volatility

 30.86to34.87%  29.72to33.94%  27.52to32.03%  30.13to32.65%  30.34to30.51% 

Risk-free interest rate

 1.41to1.78%  1.41to1.78%  1.63to2.37%  1.63to2.37%  0.55 to1.07% 
Expected life of options (in years) 5to7  5to7  5to7  5to7  4to6 
 2012 2011 2010
            
Expected dividend yield at date of grant2.63 to3.98% 2.00 to2.55% 2.86 to3.09%
Expected stock price volatility29.10 to31.70% 28.70 to32.00% 28.40 to31.20%
Risk-free interest rate0.56 to1.15% 1.70 to2.14% 1.55 to2.56%
Expected life of options (in years)4 to6 4 to6 4 to6

The risk-free interest rate assumptions were based on the U.S. Treasury yield curve in effect at the time of the grant. The expected volatility was based on historical monthly price changes of the Company’s stock based on the expected life of the options at the date of grant. The expected life of options is the average number of years the Company estimates that options will be outstanding. The Company considers groups of associates that have similar historical exercise behavior separately for valuation purposes.

The following table summarizes stock option activity under the Company’s 2001 and 2006 Equity Incentive Plans and the 2004 Director Plan for the year ended December 31, 2012:2015:

  

Number of
Options

  

Weighted Average Exercise

Price

  

Weighted Average Remaining Contractual Terms (Years)

  

Aggregate Intrinsic

Value

(In thousands)

 

Class A

                

Outstanding at December 31, 2014

  1,324,520  $11.07         

Granted

  261,306  $14.02         

Exercised

  (43,983) $6.67      $350 

Forfeited

  (56,105) $13.12         

Outstanding at December 31, 2015

  1,485,738  $11.65   6.00  $6,686 

Exercisable at December 31, 2015

  1,041,990  $11.11   5.22  $5,263 
                 

Class B

                

Outstanding at December 31, 2014

  213,470  $24.32         

Granted

  43,551  $34.47         

Exercised

  (7,330) $15.38      $151 

Forfeited

  (9,018) $27.61         

Outstanding at December 31, 2015

  240,673  $26.31   6.06  $2,532 

Exercisable at December 31, 2015

  167,663  $25.10   5.29  $2,041 

  
Number of
Options
  
Weighted Average Exercise
Price
  
Weighted Average Remaining Contractual Terms (Years)
  
Aggregate Intrinsic
Value
(In thousands)
 
Outstanding at beginning of period  769,401  $25.73       
Granted  79,630  $45.28       
Exercised  (262,101) $22.77       
Forfeited  (131,012) $27.47       
Outstanding at end of period  455,918  $30.34   6.38  $10,877 
Exercisable at end of period  208,423  $24.19   4.74  $6,254 

During 2015, the weighted average grant date fair value of the stock options granted was $3.49 and $5.45 for class A common stock and class B common stock respectively. The weighted average grant date fair value of stock options granted during the years ended December 31, 2012, 2011,2014 was $2.14 for class A common stock and 2010,$2.16 for class B common stock. The weighted average grant date fair value of stock options granted during 2013 was $8.49, $7.43$3.24 for both class A and $4.48, respectively.class B common stock. The total intrinsic value of stock options exercised during the years ended December 31, 2012, 2011,2015, 2014, and 2010,2013 was $6.6 million, $1.0$350,000, $1.5 million, and $192,000,$1.1 million for the shares of class A common stock and $151,000, $502,000, and $992,000 for the shares of class B common stock, respectively. TheThe total intrinsic value of stock options vested during 2015, 2014 and 2013 was $1.4 million, $528,000, and $1.5 million for the years ended December 31, 2012, 2011,shares of class A common stock and 2010 was $2.6 million, $1.6 million,$415,000, $402,000, and $1.0 million,$514,000 for the shares of class B common stock, respectively. As of December 31, 2012,2015, the total unrecognized compensation cost related to non-vested stock option awards was approximately $787,000,$595,000 and $139,000 for class A and class B common stock shares, respectively, which was expected to be recognized over a weighted average period of 2.60 years.

2.04 years and 2.10 years for class A and class B common stock shares, respectively.

 

Cash received from stock options exercised for the years ended December 31, 2012, 2011,2014, and 20102013 was $1.3 million, $568,000,$408,000, and $274,000,$840,000, respectively. There was no cash received from stock options exercised for the year ended December 31, 2015. The Company recognized $828,000, $707,000 and $815,000 of non-cash compensation for the years ended December 31, 2015, 2014, and 2013, respectively, related to options, which is included in selling, general and administrative expenses.

The actual tax benefit realized for the tax deduction from stock options exercised was $2.0 million, $350,000$217,000, $622,000 and $43,000,$753,000, for the years ended December 31, 2012, 2011,2015, 2014, and 2010,2013, respectively.

During 2012, 2011,2015 and 2010,2014, the Company granted 7,823, 39,50189,416 and 9,23873,506 non-vested shares of class A and 14,902 and 12,251 and class B common stock, respectively, under the 2006 Equity Incentive Plan. As of December 31, 2012, the Company had 20,203No non-vested shares of common stock were granted during 2013. As of December 31, 2015, the Company had 183,814 and 30,635 non-vested shares of class A and class B common stock, respectively, outstanding under the 2006 Equity Incentive Plan. These shares vest over one to five years following the date of grant and holders thereof are entitled to receive dividends from the date of grant, whether or not vested. The fair value of the awards is calculated as the fair market value of the shares on the date of grant. The Company recognized $74,000, $143,000$555,000, $35,000 and $108,000$140,000 of non-cash compensation for the years ended December 31, 2012, 2011,2015, 2014, and 2010,2013, respectively, related to this non-vested stock.

51

stock, which is included in selling, general and administrative expenses.

The following table summarizes information regarding non-vested stock granted to associates under the 2001 and 2006 Equity Incentive Plans for the year ended December 31, 2012:2015:

  

Class A Shares Outstanding

  

Class A Weighted Average Grant Date Fair Value

Per Share

  

Class B Shares Outstanding

  

Class B Weighted Average Grant Date Fair Value Per Share

 

Outstanding at December 31, 2014

  110,646  $11.10   18,441  $36.42 

Granted

  89,416  $13.51   14,902  $36.72 

Forfeited

  (16,248) $5.39   (2,708) $32.31 

Outstanding at December 31, 2015

  183,814  $12.78   30,635  $36.93 
  Shares Outstanding  
Weighted Average Grant Date Fair Value Per Share
 
Outstanding at beginning of period  30,002  $30.57 
Granted  7,823  $38.35 
Forfeitures  (11,181) $32.31 
Vested  (6,441) $24.22 
Outstanding at end of period  20,203  $34.65 

As of December 31, 2012,2015, the total unrecognized compensation cost related to non-vested stock awards was approximately $480,000$2.5 million and is expected to be recognized over a weighted average period of 3.503.21 years.

(8)           Restructuring and Severance Costs
The Company records restructuring liabilities that represent charges incurred in connection with consolidations, including operations from acquisitions.  These charges consist primarily of severance costs.  Severance charges are based on various factors including the employee’s length of service, contract provisions, and salary levels.  Expense for one-time termination benefits are accrued over each individual’s service period.  The Company records the expense using its best estimate based upon detailed analysis.  Although significant changes are not expected, actual costs may differ from these estimates.
As part of the Company’s ongoing plans to improve the efficiency and effectiveness of its operations, the Company announced plans to centralize MIV and OCS functions in Lincoln and Seattle and eliminate certain costs of the Wausau operation (the “2010 Restructuring Plan”).  The Company incurred aggregate costs of $143,000 for one-time termination benefits related to 14 associates, which were included in selling, general and administrative expenses in the year ended December 31, 2010.  The Company paid $106,000 in 2010 and the remaining $37,000 was paid in 2011.

In 2011, the Company vacated its office in Wausau, Wisconsin, and reached agreements to terminate the operating lease for its Wausau office and other services.  As a result, the Company made lump-sum payments totaling $280,000, which were included in selling, general and administrative expenses in 2011.

In connection with the acquisition of OCS, the Company reduced headcount from acquisition date levels.  OCS had pre-existing arrangements for severance with its associates at the date of acquisition.  Total severance related to 26 OCS associates approximated $347,000, including $333,000 of severance accruals included in the liabilities assumed at acquisition.  The Company recorded additional severance costs of $14,000 in 2010.  The Company paid $333,000 in 2010 and the remaining $14,000 was paid in 2011.
52

The following table reconciles the beginning and ending restructuring costs included in accrued wages, bonus and profit-sharing:

  
2010 Restructuring Plan One-time Termination Benefits
  
2010 Restructuring Plan Contract Terminations
  
OCS
One-time Termination Benefits
  Total 
  (In thousands)   
Balance, Restructuring liability at December 31, 2009 $--  $--  $--  $-- 
Severance assumed in OCS acquisition  --   --   333   333 
Accrual for severance and employee related costs  143   --   14   157 
Payments  (106)  --   (333)  (439)
Balance, Restructuring liability at December 31, 2010 $37  $--  $14   $ 51_ 
Accrual for Contract Terminations  --   280   --   280 
Payments  (37)  (280)  (14)  (331)
Balance, Restructuring liability at December 31, 2011 and 2012 $--  $--  $--  $--_ 
(9)           Leases

(10)

Leases

The Company leases printing equipment in the United States, and office space in Canada, California, Georgia, Nebraska and Washington.  The Company also leased office space in Wisconsin through February 2011. The Company recorded rent expense in connection with its operating leases of $715,000, $986,000,$1 million, $840,000, and $691,000$720,000 in 2012, 2011,2015, 2014, and 2010,2013, respectively. The Company also has capital leases for production, mailing and computer equipment.

 

Payments under non-cancelable operating leases and capital leases at December 31, 2015 are:

Year Ending December 31,

 

Capital
Leases

  

Operating

Leases

 
  

(In thousands)

 

2016

 $78  $579 

2017

  70   398 

2018

  35   280 

2019

  --   102 

2020

  --   -- 

Total minimum lease payments

  183     

Less: Amount representing interest

  6     

Present value of minimum lease payments

  177     

Less: Current maturities

  74     

Capital lease obligations, net of current portion

 $103  

 
As of December 31,
 
Capital
Leases
  
Operating Leases
 
  (In thousands) 
2013 $135  $687 
2014  135   591 
2015  102   584 
2016  8   341 
2017  --   233 
Total minimum lease payments  380     
Less:  Amount representing interest  53     
Present value of minimum lease payments  327     
Less:  Current maturities  102     
Capital lease obligations, net of current portion $225     

(10)         Related Party

(11)

Related Party

A Board member of the Company also serves as an officer of Ameritas Life Insurance Corp. In connection with the Company’s regular assessment of its insurance-based associate benefits and the costs associated therewith, in 2007 the Company began purchasing dental insurance for certain of its associates from Ameritas Life Insurance Corp. and, in 2009, the Company also began purchasing vision insurance for certain of its associates from Ameritas Life Insurance Corp. The total value of these purchases was $198,000, $166,000$227,000, $207,000 and $146,000$212,000 in 2012, 20112015, 2014 and 20102013 respectively.

53

The Company leased office space for OCS from EPIC Property Management LLC from August 2010 through June 2011.  A former owner of OCS and an associate of the Company during the lease term was a co-owner of EPIC Property Management LLC.  The total of the rental and utility payments under the lease for the year ended December 31, 2011, was $103,000 and for the year ended December 31, 2010, was $84,000.

Michael Hays, our Chief Executive Officer, is a director and owner ofowns 14% of the equity interests of Nebraska Global Investment Company LLC. In 2012,2013 the Company purchased certain technology consulting and software development services from Nebraska Global Investment Company LLC. The total value of theseLLC for $57,000. There were no purchases was $55,000.  The Company did not have any transactions with Nebraska Global Investment Company LLC during 2011 or 2010.in 2015 and 2014.


(11)          Associate Benefits

(12)

Associate Benefits

The Company sponsors a qualified 401(k) plan covering substantially all associates with no eligibility service requirement. Under the 401(k) plan, the Company matches 25.0% of the first 6.0% of compensation contributed by each associate. Employer contributions, which are discretionary, vest to participants at a rate of 20% per year. The Company contributed $236,000, $182,000$330,000, $216,000 and $168,000$252,000 in 2012, 20112015, 2014 and 2010,2013, respectively, as a matching percentage of associate 401(k) contributions.

(13)

Recent Accounting Pronouncements

(12)          In April 2014, the FASB issued Accounting Standards Update (“ASU”) 2014-8 (“ASU 2014-8”) “Reporting of Discontinued Operations and Disclosure of Disposals of Components of an Entity,” which narrows the definition of discontinued operations. Only disposals of components (or groups of components) of an entity that represent a strategic shift that has or will have a major effect on the entity’s operations are reported as discontinued operations under the new standard. The standard is effective prospectively for annual and interim reporting periods in fiscal years beginning after December 15, 2014. The Company adopted ASU 2014-8 on January 1, 2015.  In accordance with ASU 2014-8, the sale of selected assets and liabilities related to the clinical workflow product of our Predictive Analytics operating segment did not qualify as a discontinued operation.

Segment Information


In May 2014, the FASB issued Accounting Standards Update No. 2014-09,“Revenue from Contracts with Customers (Topic 606)”(“ASU 2014-09”).  ASU 2014-09 requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in accounting principles generally accepted in the United States when it becomes effective. The updated accounting guidance is effective for annual and interim reporting periods in fiscal years beginning after December 15, 2016. However, in July 2015, the FASB approved a one year delay of the effective date to fiscal years beginning after December 15, 2017.  The Company has eightthe option to adopt as of the original effective date of December 15, 2016. An entity may choose to adopt this ASU either retrospectively or through a cumulative effect adjustment as of the start of the first period for which it applies the standard.  The Company is currently in the process of evaluating the impact that this new guidance will have on its consolidated financial statements and expects to adopt the guidance through the retrospective transition method. NRC is in the process of developing and testing changes to our processes and systems. The Company currently expects the most significant changes to result from deferring commissions and recognizing the expense over the estimated life of the client relationship rather than expensing as incurred, which is the Company’s current practice, and estimating variable consideration at the outset of the contract. 


In February 2015, the FASB issued ASU No. 2015-02,“Consolidation—Amendments to the Consolidation Analysis (Topic 810)”(“ASU 2015-02”), which requires reporting entities to reevaluate whether certain legal entities should be consolidated under the revised consolidation model. This ASU modifies the evaluation of whether limited partnerships and similar legal entities are variable interest entities (VIEs), eliminates the presumption that a general partner should consolidate a limited partnership, and affects the consolidation analysis of reporting entities that are involved with VIEs, especially those that have fee arrangements and related party relationships. This ASU is effective for fiscal years beginning after December 15, 2015, and for interim periods within those fiscal years. The Company does not believe the adoption of ASU 2015-02 will significantly impact its consolidated financial statements.

In April 2015, the FASB issued Accounting Standards Update No. 2015-05, “Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Customer's Accounting for Fees Paid in a Cloud Computing Arrangement” ("ASU 2015-05"). The amendments in this update provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the update specifies that the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. The update further specifies that the customer should account for a cloud computing arrangement as a service contract if the arrangement does not include a software license. ASU 2015-05 will be effective for the Company in fiscal year 2016. The adoption of ASU 2015-05 is not expected to have a significant impact on the Company’s consolidated financial statements.

In November 2015, the FASB issued ASU No. 2015-17, Balance Sheet Classification of Deferred Taxes. The standard amends the current requirement for organizations to present deferred tax liabilities and assets as current and noncurrent in a classified balance sheet. Instead, organizations will now be required to classify all deferred tax assets and liabilities as noncurrent. The current requirement that deferred tax liabilities and assets of a tax-paying component of an entity be offset and presented as a single amount is not affected by the amendments in this update. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2016, with early adoption permitted.  ASU 2015-17 may be either applied prospectively to all deferred tax assets and liabilities or retrospectively to all periods presented. The adoption of ASU 2015-17 is not expected to have a significant impact on the Company’s consolidated financial statements.

In January 2016, the FASB issued ASU 2016-01,Financial Instruments - Overall: Recognition and Measurement of Financial Assets and Financial Liabilities (“ASU 2016-01”). ASU 2016-01 requires equity investments that do not result in consolidation and are not accounted under the equity method to be measured at fair value with changes in fair value recognized in net income; simplifies the impairment assessment of equity investments without readily determinable fair values by requiring a qualitative assessment to identify impairment; requires an entity to present separately in other comprehensive income the portion of the total change in the fair value of a liability resulting from a change in the instrument-specific credit risk when the entity has elected to measure the liability at fair value in accordance with the fair value option for financial instruments; requires separate presentation of financial assets and financial liabilities by measurement category and form of financial assets on the balance sheet or the accompanying notes to the financial statements; clarifies that an entity should evaluate the need for a valuation allowance on a deferred tax asset related to available-for-sale securities in combination with the entity’s other deferred tax assets and modifies certain fair value disclosure requirements. ASU 2016-01 is effective for financial statements issued for fiscal years beginning after December 15, 2017, and interim periods within those fiscal years. Early adoption is permitted. The adoption of ASU 2016-01 is not expected to have a material effect on the Company’s consolidated financial statements.


In February 2016, the FASB issued ASU 2016-02,Leases (Topic 842). This ASU requires lessees to recognize a lease liability and a right-to-use asset for all leases, including operating leases, with a term greater than twelve months on its balance sheet. This ASU is effective in fiscal years beginning after December 15, 2018, with early adoption permitted, and requires a modified retrospective transition method. The Company is currently in the process of evaluating the impact that this new guidance will have on its consolidated financial statements.

(14)

Segment Information

The Company’s six operating segments that are aggregated into one reporting segment because they have similar economic characteristics and meet the other aggregation criteria.  Included incriteria from the FASB guidance on segment disclosure. The six operating segments are Experience, The Governance Institute, Market Insights, Reputation, National Research Corporation Canada and Connect, each of which offer a portfolio of solutions to address specific market needs around growth, engagement, informing and thought leadership for healthcare organizations. On December 21, 2015, selected assets and liabilities were sold from a seventh operating segment, Predictive Analytics, reducing the number of operating segments to six as of December 31, 2015.


The table below is certainpresents entity-wide information regarding the Company’s revenue and assets by geographic area:

  

2015

  

2014

  

2013

 
  

(In thousands)

 

Revenue:

            

United States

 $97,097  $92,270  $85,863 

Canada

  5,246   6,567   6,727 

Total

 $102,343  $98,837  $92,590 
             

Long-lived assets:

            

United States

 $70,624  $73,328  $71,139 

Canada

  2,364   2,994   3,383 

Total

 $72,988  $76,322  $74,522 
             

Total assets:

            

United States

 $116,530  $115,730  $98,074 

Canada

  12,569   13,780   13,014 

Total

 $129,099  $129,510  $111,088 

 
  2012  2011  2010 
  (In thousands) 
Revenue:         
United States $79,895  $70,074  $58,598 
Canada  6,526   5,693   4,800 
Total $86,421  $75,767  $63,398 
Long-lived assets:            
United States $72,817  $75,355     
Canada  3,414   3,184     
Total $76,231  $78,539     
Total assets:            
United States $87,670  $90,253     
Canada  12,376   10,423     
Total $100,046  $100,676     

54


Item 9.     Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable.

Item 9A.

Controls and Procedures

Item 9A.  Evaluation of Disclosure Controls and Procedures

In accordance with Rule 13a-15(b) of the Securities Exchange Act of 1934 (the “Exchange Act”), the Company’s management evaluated, with the participation of the Company’s Chief Executive Officer and the Company’s Chief Financial Officer, the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) under the Exchange Act) as of December 31, 2012.2015. Based upon their evaluation of these disclosure controls and procedures, the Chief Executive Officer and the Chief Financial Officer concluded that the disclosure controls and procedures were effective as of December 31, 2012.

2015.

Management’s Report on Internal Control over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) of the Exchange Act). The Company’s internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. Because of its inherent limitations, however, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies of procedures may deteriorate.

The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the Company’s internal control over financial reporting using the framework inInternal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.Commission (“COSO”). Based on such evaluation, the Company’s management concluded that the Company’s internal control over financial reporting was effective as of December 31, 2012.2015.

The effectiveness of the Company’s internal control over financial reporting as of December 31, 2012,2015, has been audited by KPMG LLP, an independent registered public accounting firm, as stated in their report, a copy of which is included in this Annual Report on Form 10-K.

Changes in Internal Control over Financial Reporting

There was no change in the Company’s internal control over financial reporting that occurred during the quarter ended December 31, 2012,2015, that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

The Company implemented the new “Internal Control-Integrated Framework,” issued in May 2013 by COSO during 2015.

Item 9B.  Other Information

Item 9B.

Other Information

The Company has no other information to report pursuant to this item.


 

55

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders


National Research Corporation:

We have audited theNational Research Corporation and subsidiaries’ (the Company) internal control over financial reporting of National Research Corporation and subsidiary (the Company) as of December 31, 2012,2015, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control Overover Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company;Company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the companyCompany are being made only in accordance with authorizations of management and directors of the company;Company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’sCompany’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, National Research Corporation and subsidiarysubsidiaries maintained, in all material respects, effective internal control over financial reporting as of December 31, 2012,2015, based on criteria established inInternal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.Commission (COSO).

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets of the CompanyNational Research Corporation and subsidiaries as of December 31, 20122015 and 2011,2014, and the related consolidated statements of operations,income, comprehensive income, shareholders’stockholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2012,2015, and our report dated March 1, 20134, 2016 expressed an unqualified opinion on those consolidated financial statements.

/s/ KPMG LLP

Lincoln, Nebraska
March 4, 2016

 
Lincoln, Nebraska
March 1, 2013

56

PART III

Item 10.   Directors, Executive Officers and Corporate Governance

Item 10.

Directors, Executive Officers and Corporate Governance

The information required by this Item with respect to directors and Section 16 compliance is included under the captions “Election of Directors” and “Section 16(a) Beneficial Ownership Reporting Compliance,” respectively, in the Company’s definitive Proxy Statement for its 20132016 Annual Meeting of Shareholders (“Proxy Statement”) and is hereby incorporated herein by reference. Information with respect to the executive officers of the Company appears in Item 1 of this Annual Report on Form 10-K. The information required by this Item with respect to audit committees and audit committee financial experts is included under the caption “Corporate Governance” in the Proxy Statement and is incorporated herein by reference.

The Company has adopted a Code of Business Conduct and Ethics that applies to all of the Company’s associates, including the Company’s Chief Executive Officer and Chief Financial Officer Vice President of Finance and other persons performing similar functions. The Company has posted a copy of the Code of Business Conduct and Ethics on its website at www.nationalresearch.com.www.nationalresearch.com, and such Code of Business Conduct and Ethics is available, in print, without charge, to any shareholder who requests it from the Company’s Secretary. The Company intends to satisfy the disclosure requirements under Item 5.05 of Form 8-K regarding amendments to, or waivers from, the Code of Business Conduct and Ethics by posting such information on its website at www.nationalresearch.com. The Company is not including the information contained on its website as part of, or incorporating it by reference into, this report.

Item 11.   Executive Compensation

Item 11.

Executive Compensation

The information required by this Item is included under the captions “Compensation Discussion and Analysis,” “2012“2015 Summary Compensation Table,” “Grants of Plan-Based Awards in 2012,2015,” “Outstanding Equity Awards at December 31, 2012,2015,“2012“2015 Director Compensation,” “Compensation Committee Report” and “Corporate Governance-Transactions with Related Persons” in the Proxy Statement and is hereby incorporated herein by reference.

Item 12.   Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters

Item 12.

Security Ownership of Certain Beneficial Owners and Management and RelatedShareholder Matters

The information required by this Item with respect to security ownership of certain beneficial owners and management is included under the caption “Principal Shareholders” in the Proxy Statement and is hereby incorporated by reference.

 

57

The following table sets forth information with respect to compensation plans under which equity securities of the Company are authorized for issuance as of December 31, 2012.

Plan Category 
Number of securities
to be issued upon
the exercise of
outstanding options, warrants and rights
  
Weighted-average
exercise price of outstanding
options,
warrants and rights
  
Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected
in the first column)
 
Equity compensation plans approved by security holders (1)
  455,918  $30.34   545,830(2)
Equity compensation plans not approved by security holders  --   --   -- 
Total  455,918  $30.34   545,830 

2015.

Plan Category Class A shares

 

Number of securitiesto be issued uponthe exercise ofoutstanding options, warrants and rights

  

Weighted-averageexercise price of outstandingoptions,warrants and rights

  

Number of securitiesremaining available for

future issuance underequity compensation

plans (excludingsecurities reflectedin the first column)

 

Equity compensation plans approved by security holders(1)

  1,485,738  $11.65   2,289,778(2)

Equity compensation plans not approved by security holders

  --   --   -- 

Total

  1,485,738  $11.65   2,289,778 

Plan Category Class B shares

 

Number of securitiesto be issued upon

the exercise ofoutstanding options, warrants and rights

  

Weighted-averageexercise price of outstandingoptions,warrants and rights

  

Number of securitiesremaining available for

future issuance underequity compensation

plans (excludingsecurities reflectedin the first column)

 

Equity compensation plans approved by security holders(1)

  240,673  $26.31   382,575(2)

Equity compensation plans not approved by security holders

  --   --   -- 

Total

  240,673  $26.31   382,575 

 

(1)

Includes the Company’s 2006 Equity Incentive Plan, 2004 Director Plan, and the 2001 Equity Incentive Plan.

 

(2)

As of December 31, 2012, the Company had authority to award up to 161,854 additional shares of restricted Common Stock to participants under the 2001 Equity Incentive Plan, provided that the total of such shares awarded may not exceed the total number of shares remaining available for issuance under the 2001 Equity Incentive Plan, which totaled 38,897 as of December 31, 2012.  

Under the 2006 Equity Incentive Plan, the Company had authority to award up to 147,682319,840 additional shares of restricted Common Stockclass A common stock and 53,308 additional shares of restricted class B common stock to participants, under the 2006 Equity Incentive Plan, provided that the total of such shares awarded may not exceed the total number of shares remaining available for issuance under the 2006 Equity Incentive Plan, which totaled 373,9331,044,778 shares of class A common stock and 175,075 shares of class B common stock as of December 31, 2012.2015. The Director Plan provides for granting options for 3,000,000 shares of Class A common stock and 500,000 shares of Class B common stock. Option awards through December 31, 2015 totaled 1,755,000 shares of Class A common stock and 292,500 of Class B common stock. No future awards are available under the 2001 Equity Incentive Plan due to its expiration.


Item 13.   Certain Relationships and Related Transactions, and Director Independence

Item 13.

Certain Relationships and Related Transactions, and Director Independence

The information required by this Item is included under the caption “Corporate Governance” in the Proxy Statement and is hereby incorporated by reference.

Item 14.   Principal Accountant Fees and Services

Item 14.

Principal Accountant Fees and Services

The information required by this Item is included under the caption “Miscellaneous — Independent Registered Public Accounting Firm” in the Proxy Statement and is hereby incorporated by reference.

 

58

PART IV

Item 15.   Exhibits, Financial Statement Schedules
1.

Item 15.

Exhibits, Financial Statement Schedules

1.

Consolidated financial statements. The consolidated financial statements listed in the accompanying index to the consolidated financial statements and financial statement schedule are filed as part of this Annual Report on Form 10-K.

2.

Financial statement schedule. The financial statement schedule listed in the accompanying index to the consolidated financial statements and financial statement schedule is filed as part of this Annual Report on Form 10-K.

3.

Exhibits. The exhibits listed in the accompanying exhibit index are filed as part of this Annual Report on Form 10-K.

 

59

NATIONAL RESEARCHRESEARCH CORPORATION AND SUBSIDIARY

SCHEDULESUBSIDIARIES

Schedule II — VALUATION AND QUALIFYING ACCOUNTS

Valuation and Qualifying Accounts

(In thousands)

  

Balance at

Beginning

of Year

  

Bad Debt

Expense

  

Write-offs

Net of

Recoveries

  

Balance

at End

of Year

 
                 

Allowance for doubtful accounts:

                

Year Ended December 31, 2013

 $244  $145  $206  $183 

Year Ended December 31, 2014

 $183  $305  $282  $206 

Year Ended December 31, 2015

 $206  $111  $144  $173 
  
Balance at
Beginning
of Year
  Acquisition  
Bad Debt
Expense
  
Write-offs
Net of
Recoveries
  
Balance
at End
of Year
 
                
Allowance for doubtful accounts:               
Year Ended December 31, 2010  279   42   39   23   337 
Year Ended December 31, 2011  337   0   80   128   289 
Year Ended December 31, 2012  289   0   173   218   244 

See accompanying report of independent registered public accounting firm.

 

60

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS


AND FINANCIAL STATEMENT SCHEDULE

 
Page in this
Form 10-K
  

Report of Independent Registered Public Accounting Firm

29

32

  
Consolidated Balance Sheets as of December 31, 20122015 and 201120143033
  
Consolidated Statements of Income for the Three Years Ended December 31, 201220153134
  
Consolidated Statements of Comprehensive Income for the ThreetheThree Years Ended December 31, 2012
2015
3235
  
Consolidated Statements of Shareholders’ Equity for the Three Years Ended December 31, 201220153336
  
Consolidated Statements of Cash Flows for the Three Years Ended December 31, 201220153437
  
Notes to Consolidated Financial Statements3538
  
Schedule II — Valuation and Qualifying Accounts6064


All other financial statement schedules are omitted since the required information is not present or is not present in amounts sufficient to require submission of the schedules, or because the information required is included in the consolidated financial statements and notes thereto.

 

61

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on this 1st4th day of March 2013.

2016.

NATIONAL RESEARCH CORPORATION

By

By:

/s/ Michael D. Hays

Michael D. Hays

Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.


Signature

 

Title

 

Date

     

/s/ Michael D. Hays

 

Chief Executive Officer and Director (Principal Executive Officer)

 

March 1, 20134, 2016

Michael D. Hays Executive Officer)  
     

/s/ Kevin R. Karas

 

Senior Vice President Finance, Chief Financial

March 1, 2013
Kevin R. KarasOfficer, Treasurer and Secretary (Principal Financial and Accounting Officer)

March 4, 2016

Kevin R. Karas  
     

/s/ Donald M. Berwick

Director

March 4, 2016

Donald M. Berwick

/s/ JoAnn M. Martin

 

Director

 

March 1, 20134, 2016

JoAnn M. Martin    
     

/s/ Barbara J. Mowry

Director

March 4, 2016

Barbara J. Mowry

/s/ John N. Nunnelly

 

Director

 

March 1, 20134, 2016

John N. Nunnelly    
     
/s/ Paul C. Schorr IIIDirectorMarch 1, 2013
Paul C. Schorr III

/s/ Gail L. Warden

 

Director

 

March 1, 20134, 2016

Gail L. Warden    


62

EXHIBIT INDEX

Exhibit

Number

Exhibit Description

  
(2.1)#

(3.1)

Merger Agreement, dated as

Amended and Restated Articles of November 26, 2008, by and amongIncorporation of National Research Corporation, NRC Acquisition, Inc., My Innerview, Inc., Neil L. Gulsvig and Janice L. Gulsvigeffective May 22, 2013, [Incorporated by reference to Exhibit (2.1)(3.2) to National Research Corporation’s Current Report on Form 8-K dated November 26, 2008May 22, 2013 and filed May 24, 2013 (File No. 0-29466)]

  
(2.2)#Stock Purchase Agreement, dated as of August 3, 2010, by and among National Research Corporation, Outcome Concept Systems, Inc. and the holders of Outcome Concept Systems’ shares of common stock and warrants to purchase such shares [Incorporated by reference to Exhibit (2.1) to National Research Corporation’s Current Report on Form 8-K dated ugust 3, 2010 (File No. 0-29466)]
 
(3.1)

(3.2)

Articles of Incorporation of National Research Corporation, as amended to date [Incorporated by reference to Exhibit (3.1) to National Research Corporation’s Registration Statement on Form S-1 (Registration No. 333-33273)]
 
(3.2)

By-Laws of National Research Corporation, as amended to date [Incorporated by reference to Exhibit (3.2) to National Research Corporation’s Current Report on Form 8-K dated

May 8, 2009 October 26, 2015 and filed on October 28, 2015 (File No. 0-29466)]

  
(4.1)

(4)

Installment or Single Payment Note, dated as of December 19, 2008,May 9, 2013, from National Research Corporation to U.S. Bank National Association [Incorporated by reference to Exhibit (4.1)(4) to National Research Corporation’s CurrentQuarterly Report on Form 8-K dated December 19, 200810-Q for the quarter ended June 30, 2013 (File No. 0-294660)0-29466)]

  
(4.2)Installment or Single Payment Note, dated as of July 30, 2010, from National Research Corporation to U.S. Bank N.A. to refinance the prior December 19, 2008, note of National Research Corporation [Incorporated by reference to Exhibit (4.2) to National Research Corporation’s Current Report on Form 8-K dated August 3, 2010 (File No. 0-29466)]
 
(4.3)

(10.1)*

Installment or Single Payment Note, dated as of July 30, 2010, from National Research Corporation to U.S. Bank N.A. to fund a portion of the acquisition of Outcome Concept Systems, Inc. [Incorporated by reference to Exhibit (4.1) to National Research Corporation’s Current Report on Form 8-K dated August 3, 2010 (File No. 0-29466)]
 
(10.1)*

National Research Corporation 2001 Equity Incentive Plan [Incorporated by reference to Appendix A to National Research Corporation’s Proxy Statement for the 2002 Annual Meeting of Shareholders, filed with the Securities and Exchange Commission on April 3, 2002 (File No. 0-29466)]

  

(10.2)*

National Research Corporation 2006 Equity Incentive Plan, [Incorporated by reference to National Research Corporation’s Proxy Statement for the 2006 Annual Meeting of Shareholders, filed with the Securities and Exchange Commission on April 3, 2006 (File No. 0-29466)]

(10.3)*National Research Corporation Director Stock Plan, as amended to date [Incorporated by reference to Exhibit (10.2)(4.3) to National Research Corporation’s Annual ReportRegistration Statement on Form 10-K for the year ended December 31, 1997 (FileS-8 (Registration No. 0-29466)]
63

Exhibit
Number
Exhibit Description
333-189141) filed on June 6, 2013]

  
(10.4)

(10.3)*

National Research Corporation 2004 Non-Employee Director Stock Plan, as amended [Incorporated by reference to Exhibit (10)Appendix A to National Research Corporation’s Quarterly ReportProxy Statement for its 2015 Annual Meeting of Shareholders filed on Form 10-Q for the quarter ended June 30, 2010 (File No. 0-29466)]April 1, 2015]

  
(10.5)

(10.4)*

Form of Nonqualified Stock Option Agreement (for new associates) used in connection with the 2001 Equity Incentive Plan [Incorporated by reference to Exhibit 4.4 to National Research Corporation’s Registration Statement on Form S-8 (Registration No. 333-120530)]

  
(10.6)

(10.5)*

Form of Nonqualified Stock Option Agreement (for officers) used in connection with the 2001 Equity Incentive Plan [Incorporated by reference to Exhibit 4.5 to National Research Corporation’s Registration Statement on Form S-8 (Registration No. 333-120530)]

  
(10.7)

(10.6)*

Form of Restricted Stock Agreement for executive officers used in connection with the 2001 Equity Incentive Plan [Incorporated by reference to Exhibit 10.2 to National Research Corporation’s Current Report on Form 8-K dated March 19, 2005 (File No. 0-29466)]

  
 (10.8)

 (10.7)*

Form of Restricted Stock Agreement (one year vesting) used in connection with the 2001 Equity Incentive Plan [Incorporated by reference to Exhibit 4.6 to National Research Corporation’s Registration Statement on Form S-8 (Registration No. 333-120530)]

  
(10.9)

(10.8)*

Form of Restricted Stock Agreement (five year vesting) used in connection with the 2001 Equity Incentive Plan [Incorporated by reference to Exhibit 4.7 to National Research Corporation’s Registration Statement on Form S-8 (Registration No. 333-120530)]

  
(10.10)

(10.9)*

Form of Nonqualified Stock Option Agreement used in connection with the 2006 Equity Incentive Plan [Incorporated by reference to Exhibit (10.14) to National Research Corporation’s Annual Report on Form 10-K for the year ended December 31, 2006 (File No. 0-29466)]

  
(10.11)

(10.10)*

Form of Restricted Stock Agreement used in connection with the 2006 Equity Incentive Plan [Incorporated by reference to Exhibit (10.15) to National Research Corporation’s Annual Report on Form 10-K for the year ended December 31, 2006 (File No. 0-29466)]


ExhibitNumberExhibit Description
  

(21)

Subsidiary

Subsidiaries of National Research Corporation

  

(23)

Consent of Independent Registered Public Accounting Firm

  

(31.1)

Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

  

(31.2)

Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

  

(32)

Certification of Periodic Financial Report by the Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

64

Exhibit
Number
Exhibit Description

  

(99)

Proxy Statement for the 20132016 Annual Meeting of Shareholders [To be filed with the Securities and Exchange Commission under Regulation 14A within 120 days after December 31, 2012;2015; except to the extent specifically incorporated by reference, the Proxy Statement for the 20132016 Annual Meeting of Shareholders shall not be deemed to be filed with the Securities and Exchange Commission as part of this Annual Report on Form 10-K]

  

(101)**

Financial statements from the Annual Report on Form 10-K of National Research Corporation for the year ended December 31, 2012,2015, formatted in eXtensible Business Reporting Language (XBRL): (i) the Consolidated Balance Sheets, (ii) the Consolidated Statements of Income, (iii) Consolidated Statements of Comprehensive Income, (iv) Consolidated Statements of Shareholders’ Equity, (v) the Consolidated Statements of Cash Flows, (vi) the Notes to the Consolidated Financial Statements, and (vii) document and entity information.


____________________

*

A management contract or compensatory plan or arrangement.


#

**

The schedules to this agreement are not being filed herewith.  The registrant agrees to furnish supplementally a copy of any such schedule to the Securities and Exchange Commission upon request.

+Portions of this exhibit have been redacted and are subject to a confidential treatment request filed with the Secretary of the Securities and Exchange Commission pursuant to Rule 24b-2 under the Securities Exchange Act of 1934, as amended.  The redacted material was filed separately with the Securities and Exchange Commission.

**

In accordance with Rule 406T of Regulation S-T, the information in these exhibits shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1034,1934, as amended, or otherwise subject to liability under that section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing.

65

68