UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 FORM 10-K
þANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended January 2, 2016December 29, 2018
¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For The Transition Period From                      To                     
Commission file number 1-4171
Kellogg Company
(Exact name of registrant as specified in its charter)
Delaware 38-0710690
(State or other jurisdiction of Incorporation
or organization)
 (I.R.S. Employer Identification No.)
 
 One Kellogg Square
Battle Creek, Michigan 49016-3599
(Address of Principal Executive Offices)
Registrant’s telephone number: (269) 961-2000
 
Securities registered pursuant to Section 12(b) of the Securities Act:
Title of each class:  Name of each exchange on which registered:
Common Stock, $.25 par value per share  New York Stock Exchange
1.750% Senior Notes due 2021New York Stock Exchange
0.800% Senior Notes due 2022New York Stock Exchange
1.000% Senior Notes due 2024 New York Stock Exchange
1.250% Senior Notes due 2025 New York Stock Exchange
 
 Securities registered pursuant to Section 12(g) of the Securities Act: None
 
 Indicate by a check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  þ    No  ¨
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15 (d) of the Act.    Yes  ¨    No  þ
Note — Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections.
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  þ    No  ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  þ    No  ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant’s knowledge in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.    þ
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”filer,” “smaller reporting company,” and “smaller reporting“emerging growth company” in Rule 12b-2 of the Exchange Act. (Check one)






Large accelerated filer  xþ
Accelerated filer  ¨
Non-accelerated filer  ¨
Smaller reporting company  ¨
Emerging growth company¨
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  ¨    No  þ
The aggregate market value of the common stock held by non-affiliates of the registrant (assuming for purposes of this computation only that the W. K. Kellogg Foundation Trust, directors and executive officers may be affiliates) as of the close of business on July 4, 2015June 30, 2018 was approximately $17.7$19.1 billion based on the closing price of $63.14$68.71 for one share of common stock, as reported for the New York Stock Exchange on that date.
As of January 29, 2016, 350,257,01526, 2019, 343,894,654 shares of the common stock of the registrant were issued and outstanding.
Parts of the registrant’s Proxy Statement for the Annual Meeting of Shareowners to be held on April 29, 201626, 2019 are incorporated by reference into Part III of this Report.







PART I
ITEM 1. BUSINESS
The Company. Kellogg Company, founded in 1906 and incorporated in Delaware in 1922, and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods.
The address of the principal business office of Kellogg Company is One Kellogg Square, P.O. Box 3599, Battle Creek, Michigan 49016-3599. Unless otherwise specified or indicated by the context, “Kellogg,” “we,” “us” and “our” refer to Kellogg Company, its divisions and subsidiaries.
Financial Information About Segments. Information on segments is located in Note 1718 within Notes to the Consolidated Financial Statements.
Principal Products. Our principal products are ready-to-eat cereals and convenience foods,snacks, such as crackers, cookies, crackers, savory snacks, toaster pastries, cereal bars, granola bars and bites, fruit-flavored snacks,snacks; and convenience foods, such as, ready-to-eat cereals, frozen waffles, veggie foods and veggie foods.noodles. These products were, as of February 24, 2016,25, 2019, manufactured by us in 2021 countries and marketed in more than 180 countries. Our cereal products are generally marketed under the Kellogg’s name andThey are sold to the grocery traderetailers through direct sales forces for resale to consumers. We use broker and distributor arrangements for certain products. We also generally use these, or similar arrangements, inproducts and channels, as well as less-developed market areas or in those market areas outside of our focus.
Our snacks brands are marketed under brands such as Kellogg’s, Keebler, Cheez-It, Pringles, Murray, Austin, Famous Amos,Parati,and RXBAR.  Our cereals and cereal bars are generally marketed under the Kellogg’s name, with some under the Kashi and Bear Naked brands.  Our frozen foods are marketed under theEggo and Morningstar Farms brands.
We also market cookies, crackers, crisps, and other convenience foods, under brands such as Kellogg’s, Keebler, Cheez-It, Pringles, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door (DSD) delivery system, although othervariety of distribution methods are also used.methods.
Additional information pertaining to the relative sales of our products for the years 20132016 through 20152018 is located in Note 1718 within Notes to the Consolidated Financial Statements, which are included herein under Part II, Item 8.

Corporate responsibility and sustainability. Climate change and food security are core business issues for Kellogg to ensure the long-term health and viability of the ingredients we use in our products. The Social Responsibility & Public Policy Committee of our Board of Directors oversees the company's sustainability efforts and climate policy. All four committee members are independent. At the executive level, environmental and social issues in our supply chain are overseen by our Chief Sustainability Officer and are aligned and included in parallel work streams within internal audit and audit committee. Policies and strategies regarding these topics are aligned in the organization’s lobbying, advocacy, and membership efforts. In multi-stakeholder initiatives, Kellogg partners with suppliers, customers, governments and non-governmental organizations, including the World Business Council for Sustainable Development and the Consumer Goods Forum.

Kellogg Company relies on natural capital including energy for product manufacturing and distribution, water as an ingredient, for facility cleaning and steam power, and food crops and commodities as an ingredient. These natural capital dependencies are at risk of shortage, price volatility, regulation, and quality impacts due to climate change which is assessed as part of Kellogg’s overall enterprise risk management approach. Specific risks including water stress and social accountability are specifically identified and assessed on a regular basis, especially in emerging market expansion that fuels company growth. Due to these risks, Kellogg has implemented major short- and long-term initiatives to mitigate and adapt to these environmental pressures, as well as the resulting challenge of food security.
Global sustainability commitments. Kellogg has committed to improving efficiency in its owned manufacturing footprint by reducing water use, total waste, energy use, and greenhouse gas (GHG) emissions by 15% per metric tonne of food produced by 2020 from a 2015 baseline. We will report 2018 energy, GHG, and water use reductions in our 2018/2019 Corporate Responsibility Report. The goal is to reduce the risk of disruptions from unexpected constraints in natural resource availability or impacts on raw material pricing. Additionally, Kellogg is committed to implement water reuse projects in at least 25% of our plants by 2020 from a 2015 baseline, with a specific focus on plants located in water stressed areas. Kellogg has committed to responsibly sourcing our ten priority ingredients as determined by environmental, social, and business risk by 2020 by partnering with suppliers and farmers to


measure continuous improvement. In addition, Kellogg established third-party approved science-based targets to reduce absolute Scope 1 and 2 greenhouse emissions by 65% and Scope 3 greenhouse emissions by 50% by 2050 from a 2015 baseline. Through these commitments, Kellogg supports the United Nations Sustainable Development Goal #13 to take urgent action to combat climate change and its impacts.
In 2017, the manufacturing organization led sustainability efforts that resulted in a reduction in water use by 1.8%, energy use by 2.1%, and GHG emissions by 11.4% per metric tonne of food produce compared to a 2015 baseline. In the first year of our science-based targets, we’ve reduced absolute Scope 1 and 2 emissions by 13.6%. In September 2017, Kellogg joined RE100, an industry platform working together towards 100% renewable electricity. Increasing our use of renewable electricity will lower business risk and reduce GHG emissions.

Food Loss and Waste: As a global food company, Kellogg is committed to addressing the critical issues of climate and food security, and we’re committed to address food loss and waste. Kellogg supports the United Nations Sustainable Development Goal (SDG) 12.3, to halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses, by 2030. These goals are aligned with Kellogg commitments to reduce waste, with a focus on food waste across our end-to-end supply chain. And through our global signature cause platform, Breakfasts for Better Days™ we’re donating food for hunger relief that may otherwise go to waste.

Breakfasts for Better Days: In 2016, this global social purpose platform expanded with the intent to contribute to food security - aligned to United Nations Sustainable Development Goal #2 (SDG 2): End hunger, achieve food security and improved nutrition, and promote sustainable agriculture. The goal of the program is to create 3 billion Better Days by 2025 to address food security risks that can impact the Company as well as create opportunity to engage consumers. The Company’s five key commitments include food donations, expansion of breakfast clubs, supporting 500,000 farmers, committing to 45,000 employee volunteer days, and engaging 300 million people to join Kellogg in its hunger relief efforts. Through Breakfasts for Better Days, Kellogg has helped make billions of days better for people in need, providing 2.5 billion servings of food since 2013.
As a grain-based food company, the success of Kellogg Company is dependent on having timely access to high quality, low cost ingredients, water and energy for manufacturing globally. Risks are identified annually through annual reporting and evaluated in the short (<3 years), medium (3 - 6 years) and long terms (>6 years). The Company has incorporated the risks and opportunities of climate change and food security as part of the Global 2020 Growth Strategy and global Heart and Soul Strategy by continuing to identify risk, incorporate sustainability indicators into strategic priorities, and report regularly to leadership, the Board, and publicly. While these risks are not currently impacting business growth, they must be monitored, evaluated, and mitigated.
Raw Materials. Agricultural commodities, including corn, wheat, potato flakes, soy bean oil,vegetable oils, sugar and cocoa, are the principal raw materials used in our products. Cartonboard, corrugated,corrugate, and plastic are the principal packaging materials used by us. We continually monitor world supplies and prices of such commodities (which include such packaging materials), as well as government trade policies. The cost of such commodities may fluctuate widely due to government policy and regulation, weather conditions, climate change or other unforeseen circumstances. Continuous efforts are made to maintain and improve the quality and supply of such commodities for purposes of our short-term and long-term requirements.
The principal ingredients in the products produced by us in the United States include corn grits, wheat and wheat derivatives, potato flakes, oats, rice, cocoa and chocolate, soybeans and soybean derivatives, various fruits, sweeteners, vegetable oils, dairy products, eggs, and other filling ingredients, which are obtained from various sources. While most of these ingredients are purchased from sources in the United States, some materials are imported due to regional availability and specification requirements.
We enter into long-term contracts for the materials described in this section and purchase these items on the open market, depending on our view of possible price fluctuations, supply levels, and our relative negotiating power. While the cost of some of these materials has, and may continue to increase over time, we believe that we will be able to purchase an adequate supply of these items as needed. As further discussed herein under Part II, Item 7A, we also use commodity futures and options to hedge some of our costs.
Raw materials and packaging needed for internationally based operations are available in adequate supply and are sourced both locally and imported from countries other than those where used in manufacturing.


Natural gas and propane are the primary sources of energy used to power processing ovens at major domestic and international facilities, although certain locations may use electricity, oil, propane or propanesolar cells on a back-up or alternative basis. In addition, considerable amounts of diesel fuel are used in connection with the distribution of our products. As further discussed herein under Part II, Item 7A, we use over-the-counter commodity price swaps to hedge some of our natural gas costs.
Trademarks and Technology.Trademarks. Generally, our products are marketed under trademarks we own. Our principal trademarks are our housemarks, brand names, slogans, and designs related to cereals, snacks and conveniencevarious other foods manufactured and marketed by us, and we also grant licenses to third parties to use these marks on various goods.

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These trademarks include Kellogg’s for cereals, convenience foods and our other products, and the brand names of certain ready-to-eat cereals, including All-Bran, Apple Jacks, Bran Buds, Choco Zucaritas, Cocoa Krispies, Complete, Kellogg’s Corn Flakes, Corn Pops, Cracklin’ Oat Bran, Crispix, Crunchmania, Crunchy Nut, Eggo, Kellogg’s FiberPlus, Froot Loops, Kellogg’s Frosted Flakes, Krave, Frosted Krispies, Frosted Mini-Wheats, Just Right, Kellogg’s Low FatGranola, Mueslix, Pops, Product 19, Kellogg’s Origins, Kellogg's Raisin Bran, Raisin Bran Crunch, Rice Krispies, Rice Krispies Treats, Smacks/Honey Smacks, Smart Start, Special K, Special K Nourish, Special K Red Berries and Zucaritas in the United States and elsewhere; Sucrilhos, Krunchy Granola, Kellogg's Extra, Kellness, Musli,Müsli, and Choco Krispis for cereals in Latin America; Vector in Canada; Ancient Legends, Coco Pops, Chocos,Choco Krispies, Frosties, Fruit‘NFruit ‘N Fibre, Kellogg’s Crunchy Nut, Corn Flakes, Krave, Honey Loops, Kellogg’s Extra, Country Store, Ricicles, Smacks, Start, Pops, Honey Bsss, Croco Copters, W.K. Kellogg, Toppas and Tresor for cereals in Europe; and Froot Ring, Guardian, Just Right, Sultana Bran, Frosties, Rice Bubbles, Nutri-Grain, Kellogg’s Iron Man Food, and Sustain for cereals in Asia and Australia. Additional trademarks are the names of certain combinations of ready-to-eat Kellogg’s cereals, including Fun Pak and Variety.
Other brand names include Kellogg’s Corn Flake Crumbs; All-Bran, Choco Krispis, Froot Loops,Crunchy Nut, Frutela, Special K, Squares, Zucaritas and Sucrilhos for cereal bars,bars; Pop-Tarts for toaster pastries; Eggo and Nutri-Grain for frozen waffles and pancakes; Eggo, Special K and Special KMorningStar Farms for breakfast sandwiches; Rice Krispies Treats for convenience foods; Special K protein shakes; Nutri-Grain cereal bars for convenience foods in the United States and elsewhere; K-Time, Rice Bubbles,Split Stix, Be Natural, Sunibrite and LCMs for convenience foods in Asia and Australia; Choco Krispies, TresorCoco Pops, and Rice Krispies Squares for convenience foods in Europe; Kashi for certain cereals, convenience foods, frozen foods, powders and pilaf; GoLean for cereals and nutrition bars; Special K and Vector for meal replacement products;bars; Bear Naked for granola cereal bars and trail mix,snack bites, Pringles for potato crisps, tortillacorn crisps, grain and vegetable crisps and potato sticks,sticks; and Morningstar Farms and Gardenburger for certain meat alternatives.
We also market convenience foods under trademarks and tradenames which include Keebler, Austin, Cheez-It, Chips Deluxe, Club, E. L. Fudge, Famous Amos, Fudge Shoppe, Kellogg’s FiberPlus, Gripz, Jack’s, Jackson’s, Krispy, Minueto, Mother’s, Murray, Murray Sugar Free, Parati, Ready Crust, Right Bites,RXBAR, Sandies, Special K, Soft Batch, Simply Made, Stretch Island, Sunshine, Toasteds, Town House, Vienna Creams,Trink, Vienna Fingers, Zesta and Zesta.Zoo Cartoon. One of our subsidiaries is also the exclusive licensee of the Carr’s cracker line in the United States.
Our trademarks also include logos and depictions of certain animated characters in conjunction with our products, including Snap! Crackle! Pop! for Cocoa Krispies and Rice Krispies cereals and Rice Krispies Treats convenience foods; Tony the Tiger for Kellogg’s Frosted Flakes, Zucaritas, Sucrilhos and Frosties cereals and convenience foods; Ernie Keebler for cookies, convenience foods and other products; the Hollow Tree logo for certain convenience foods; Toucan Sam for Froot Loops cereal; Dig ‘Em for Smacks/Honey Smacks cereal; Sunny for Kellogg’s Raisin Bran and Raisin Bran Crunch cereals,cereals; Coco the Monkey for Coco Pops and Chocos cereal; Cornelius (aka Cornelio) for Kellogg’s Corn Flakes; Melvin the Elephant for certain cereal and convenience foods; ChocosChocovore the Bear,and Sammythe Seal (aka Smaxey the Seal) for certain cereal productsproducts; and Mr. P or Julius Pringles for Pringles potato crisps, tortillacorn crisps, grain and vegetable crisps and potato sticks.
The slogans The Original & Best, They’re Gr-r-reat!, Show Your Stripes and Follow Your Nose, are used in connection with our ready-to-eat cereals, along with L’ Eggo my Eggo, used in connection with our frozen waffles, pancakes, French toast sticks and pancakes,breakfast sandwiches, Childhood Is Calling, Uncommonly Good and Baked with CareIt Takes Heart To Make a Good Cookie used in connection with convenience food products, Seven Whole Grains on a Mission used in connection with Kashi natural foods and Just What the World OrderedTaste It To Believe It used in connection with meat alternatives and You Don't just Eat'emPop Play Eat used in connection with potato crisps are also important Kellogg trademarks.
The trademarks listed above, among others, when taken as a whole, are important to our business. Certain individual trademarks are also important to our business. Depending on the jurisdiction, trademarks are generally valid as long as they are in use and/or their registrations are properly maintained and they have not been found to have become generic. Registrations of trademarks can also generally be renewed indefinitely as long as the trademarks are in use.


We consider that, taken as a whole, the rights under our various patents, which expire from time to time, are a valuable asset, but we do not believe that our businesses are materially dependent on any single patent or group of related patents. Our activities under licenses or other franchises or concessions which we hold are similarly a valuable asset, but are not believed to be material.
Seasonality. Demand for our products has generally been approximately level throughout the year, although some of our convenience foods have a bias for stronger demand in the second half of the year due to events and

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holidays. We also custom-bake cookies forunder a trademark license agreement with the Girl Scouts of the U.S.A., which cookies are principally sold in the first quarter of the year.
Working Capital. Although terms vary around the world and by business types,A description of our working capital is included in the United States we generally have required payment for goods sold eleven or sixteen days subsequent to the dateLiquidity section of invoice as 2% 10/net 11 or 1% 15/net 16. Receipts from goods sold, supplemented as required by borrowings, provide for our paymentMD&A within Item 7 of dividends, repurchases of our common stock, capital expansion, and for other operating expenses and working capital needs. We anticipate establishing a discrete customer program which would allow for extended customer payment terms.  In connection with this program, we may enter into an agreement with one or more financial institutions to monetize these receivables resulting in the receivables being de-recognized from our consolidated balance sheet.  We currently estimate that the amount of these receivables held at any time by the financial institution(s) will be approximately $500 to $600 million.report.
Customers. Our largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 21%19% of consolidated net sales during 2015,2018, comprised principally of sales within the United States. At January 2, 2016, approximately 18% of our consolidated receivables balance and 27% of our U.S. receivables balance was comprised of amounts owed by Wal-Mart Stores, Inc. and its affiliates. No other customer accounted for greater than 10% of net sales in 2015.2018. During 2015,2018, our top five customers, collectively, including Wal-Mart, accounted for approximately 34%33% of our consolidated net sales and approximately 47%49% of U.S. net sales. There has been significant worldwide consolidation in the grocery industry and we believe that this trend is likely to continue. Although the loss of any large customer for an extended length of time could negatively impact our sales and profits, we do not anticipate that this will occur to a significant extent due to the consumer demand for our products and our relationships with our customers. Our products have been generally sold through our own sales forces and through broker and distributor arrangements, and have been generally resold to consumers in retail stores, restaurants, and other food service establishments.
Backlog. For the most part, orders are filled within a few days of receipt and are subject to cancellation at any time prior to shipment. The backlog of any unfilled orders at January 2, 2016December 29, 2018 and January 3, 2015December 30, 2017 was not material to us.
Competition. We have experienced, and expect to continue to experience, intense competition for sales of all of our principal products in our major product categories, both domestically and internationally. Our products compete with advertised and branded products of a similar nature as well as unadvertised and private label products, which are typically distributed at lower prices, and generally with other food products. Principal methods and factors of competition include new product introductions, product quality, taste, convenience, nutritional value, price, advertising and promotion.
Research and Development. Research to support and expand the use of our existing products and to develop new food products is carried on at the W. K. Kellogg Institute for Food and Nutrition Research in Battle Creek, Michigan, and at other locations around the world. Our expenditures for research and development were approximately (in millions): 2015-2018-$193; 2014-154; 2017-$199; 2013-148; 2016-$199.182.
Regulation. Our activities in the United States are subject to regulation by various government agencies, including the Food and Drug Administration, Federal Trade Commission and the Departments of Agriculture, Commerce and Labor, as well as voluntary regulation by other bodies. Various state and local agencies also regulate our activities. Other agencies and bodies outside of the United States, including those of the European Union and various countries, states and municipalities, also regulate our activities.
Environmental Matters. Our facilities are subject to various U.S. and foreign, federal, state, and local laws and regulations regarding the release of material into the environment and the protection of the environment in other ways. We are not a party to any material proceedings arising under these regulations. We believe that compliance with existing environmental laws and regulations will not materially affect our consolidated financial condition or our competitive position.
Employees. At January 2, 2016,December 29, 2018, we had approximately 33,57734,000 employees.
Financial Information About Geographic Areas. Information on geographic areas is located in Note 1718 within Notes to the Consolidated Financial Statements, which are included herein under Part II, Item 8.


Executive Officers. The names, ages, and positions of our executive officers (as of February 24, 2016)25, 2019) are listed below, together with their business experience. Executive officers are elected annually by the Board of Directors.

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John A. BryantAmit Banati50
Chairman and Chief Executive OfficerSenior Vice President, Kellogg Company
President, Asia Pacific
Mr. BryantBanati assumed his current position in March 2012. Prior to joining Kellogg Company, he served in a variety of board and leadership roles at Kraft Foods, Cadbury Schweppes and Procter & Gamble. Mr. Banati has beenworked extensively across the Asia Pacific region, particularly in Australia, India, China, Japan, Korea, Southeast Asia and Singapore. At Kraft Foods, he was President, North Asia and Asia Pacific strategy, leading the company’s operations in Japan, Korea, Taiwan, Hong Kong and Singapore. Prior to that, Mr. Banati served as President, Pacific, for Cadbury Schweppes, leading its Australia, New Zealand, Japan and Singapore operations. He was also Chairman of the Board of Kellogg Company since July 2014 and has served as a Kellogg director since July 2010. In January 2011, he was appointed President and Chief Executive Officer after having served as our Executive Vice President and Chief Operating Officer since August 2008. Mr. Bryant joined Kellogg in March 1998, and was promoted during the next eight years to a number of key financial and executive leadership roles. He was appointed Executive Vice President and Chief Financial Officer, Kellogg Company, President, Kellogg International in December 2006. In July 2007, Mr. Bryant was appointed Executive Vice President and Chief Financial Officer, Kellogg Company, President, Kellogg North America and in August 2008, he was appointed Executive Vice President, Chief Operating Officer and Chief Financial Officer. Mr. Bryant served as Chief Financial Officer through December 2009.Cadbury Schweppes Australia Limited.
  
Ronald L. DissingerSteven A. Cahillane5753
Senior Chairman and Chief Executive Officer
Mr. Cahillane has been Chairman of the Board of Kellogg Company since March 2018, and President and Chief Executive Officer since October 2017. He has also served as a Kellogg Director since October 2017. Prior to joining Kellogg, Mr. Cahillane served as Chief Executive Officer and President, and as member of the board of directors, of Alphabet Holding Company, Inc., and its wholly-owned operating subsidiary, The Nature’s Bounty Co., until September 2014. Prior to that, Mr. Cahillane served as Executive Vice President of The Coca-Cola Company from February 2013 to February 2014 and President of Coca-Cola Americas, the global beverage maker’s largest business, with $25 billion in annual sales at that time, from January 2013 to February 2014. Mr. Cahillane served as President of various Coca-Cola operating groups from 2007 to 2012. He has also been a trustee of the W. K. Kellogg Foundation Trust since 2018.
Kurt D. Forche49
Vice President and Chief Financial OfficerCorporate Controller
Mr. DissingerForche was appointed Senior Vice President and Chief Financial Officer effective January 2010.Corporate Controller, Kellogg Company, in July 2018. Previously, Mr. DissingerForche served as Vice President, Assistant Corporate Controller since December 2016. Mr. Forche joined Kellogg in 1987 as an accounting supervisor, and during the next 14 years servedinternal auditor in 1997, subsequently holding a number of key financial leadershipFinance roles both in the United States and Australia. In 2001, he was promoted to Vice President and Chief Financial Officer, U.S. Morning Foods. In 2004, Mr. Dissinger became Vice President,North American business until being named Sr Director, Corporate Financial Planning, and CFO,Reporting in April 2014.  Prior to joining Kellogg International. In 2005,in 1997, he became Vice President and CFO, Kellogg Europe and CFO, Kellogg International. In 2007, Mr. Dissinger was appointed Senior Vice President and Chief Financial Officer, Kellogg North America.spent four years at Price Waterhouse as an auditor.
  
Alistair D. Hirst5659
Senior Vice President, Global Supply Chain
Mr. Hirst assumed his current position in April 2012. He joined the company in 1984 as a Food Technologist at the Springs, South Africa, plant. While at the facility, he was promoted to Quality Assurance Manager and Production Manager. From 1993-2001,1993 to 2001, Mr. Hirst held numerous positions in South Africa and Australia, including Production Manager, Plant Manager, and Director, Supply Chain. In 2001, Mr. Hirst was promoted to Director, Procurement at the Manchester, England, facility and was later named European Logistics Director. In 2005, he transferred to the U.S. when promoted to Vice President, Global Procurement. In 2008, he was promoted to Senior Vice President, Snacks Supply Chain and to Senior Vice President, North America Supply Chain, in October 2011.

Samantha J. Long48
Senior Vice President, Global Human Resources
Ms. Long assumed her current position January 1, 2013. She joined the company in 2003 as Director, Human Resources for the United Kingdom, Republic of Ireland and Middle East/Mediterranean businesses as well as the European finance, sales, human resources, research and development, information technology, communications and innovations functions. In 2006, Ms. Long transferred to the United States when she was promoted to Vice President, Human Resources, U.S. Morning Foods & Kashi. She also served as human resources business partner to the senior vice president of global human resources. From 2008 to 2013, she held the position of Vice President, Human Resources, Kellogg North America. Before joining the company, she was head of human resources for Sharp Electronics based in the United Kingdom. Prior to that role, she held a number of positions in her 15-year tenure with International Computers Limited, part of the Fujitsu family of companies.

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Paul T. NormanChristopher M. Hood5156
Senior Vice President, Kellogg Company
President, Kellogg North America
Mr. Norman was appointedHood assumed his current position in July 2018. He most recently served as President, Kellogg Europe. Mr. Hood joined Kellogg Company in 2012 as the Vice President of European Snacks. Prior to Kellogg, he served The Procter and Gamble Company in 1993, and had a distinguished 19-year career in Marketing and General Management, based in Cincinnati, Ohio. Mr. Hood has held a number of Board roles across the Food and Beverage Industry. He currently serves on the GMA Board of Directors and FMI Foundation Board of Trustees.
Melissa A. Howell52
Senior Vice President, Global Human Services
Ms. Howell assumed her current position in June 2016. Prior to joining Kellogg, she was Chief Human Resource Officer for Rockford, Michigan-based Wolverine since 2014. Prior to Wolverine, Ms. Howell spent 24 years with General Motors where she led a team of 2,800 Human Resource professionals worldwide, supporting a global business at one of the top automotive companies in the world, and also among the largest public corporations. Ms. Howell joined General Motors as a Labor Relations Representative at its Ypsilanti, Michigan, assembly plant in 1990. Over the following years, she served in a series of key human resource leadership roles in Europe, Asia and U.S. leading teams on six continents across an array of functional areas. Ms. Howell was promoted to Executive Director of North AmericaAmerican Human Resources in May 2015. He2011 and subsequently promoted to Senior Vice President of Global Human Resources.
Fareed Khan53
Senior Vice President and Chief Financial Officer
Mr. Khan has been Senior Vice President, Chief Financial Officer and Principal Financial Officer, Kellogg Company since February 22, 2017. Mr. Khan joined Kellogg in February 2017. Before joining the Company, he served as Chief Financial Officer of US Foods Holding Corp. since 2013. Prior to that, Mr. Khan had been Senior Vice President and Chief Financial Officer of United Stationers Inc. since July 2011. Prior to United Stationers Inc., he spent twelve years with USG Corporation, where he most recently served as Executive Vice President, Finance and Strategy. Before joining USG Corporation in 1999, Mr. Khan was appointed a consultant with McKinsey & Company, where he served global clients on a variety of projects.
David Lawlor51
Senior Vice President, Kellogg Company
President, Kellogg Europe
Mr. Lawlor assumed his current position in December 2005.July 2018. He most recently served as Vice President, European Cereal from November 2017 to June 2018. Mr. NormanLawlor began his career at Kellogg in 1991, joining as a sales manager in its Dublin office. Following this, he held a number of senior roles, including running the company’s Middle Eastern business, setting up its Dubai office and helping to launch its joint venture in Turkey with domestic food company Ulker. Mr. Lawlor then served as General Manager of Kellogg Russia from October 2008 to August 2016 and led the integration of United Bakers Group, a local biscuit and cracker manufacturer. In August 2016, he was appointed Managing Director, UK/ROI where he refocused the company’s efforts to stabilize and grow its core cereal business.





Maria Fernanda Mejia55
Senior Vice President, Kellogg Company
President, Kellogg Latin America
Ms. Mejia assumed her current position in November 2011. She previously held a variety of global marketing and management roles at the Colgate-Palmolive Company, including Corporate Vice President and General Manager, Global Personal Care and Corporate Fragrance Development, Corporate Vice President of Marketing and Innovation for Europe/South Pacific, and President and CEO of Colgate-Palmolive Spain. She joined Colgate in 1989.
Monica H. McGurk48
Senior Vice President, Kellogg Company
Chief Growth Officer
Ms. McGurk assumed her current position in January 2019. Ms. McGurk began her career at Kellogg in July 2018, serving as Chief Revenue and eCommerce Officer. Ms. McGurk was the Chief Growth Officer for Tyson Foods, Inc. through September 2017, having previously joined the company in October 20132016 as Executive Vice President of Strategy and also held the roleNew Ventures & President of interim U.S. MorningFoodservice. Prior to joining Tyson Foods, Inc., Ms. McGurk worked for The Coca-Cola Company as Senior Vice President, Strategy, Decision Support and eCommerce, North America Group from June 2014 to May 2015. Mr. Norman joined Kellogg’s U.K. sales organization in 1987. From 1989 to 1996, Mr. Norman was promoted to several marketing roles in France2016, and Canada. He was promoted to director, marketing, Kellogg de Mexico in January 1997; toas Vice President, Marketing, Kellogg USA in February 1999;Strategy & eCommerce from 2012 to President, Kellogg Canada Inc. in December 2000; and to Managing Director, United Kingdom/Republic of Ireland in February 2002. In September 2004, Mr. Norman was appointed to Vice President, Kellogg Company, and President, U.S. Morning Foods. In August 2008, Mr. Norman was promoted to President, Kellogg International.2014.
  
Gary H. Pilnick5154
Vice Chairman, Corporate Development
and Chief Legal Officer
Mr. Pilnick was appointed Vice Chairman, Corporate Development and Chief Legal Officer in January 2016. In August 2003, he was appointed Senior Vice President, General Counsel and Secretary and assumed responsibility for Corporate Development in June 2004. He joined Kellogg as Vice President — Deputy General Counsel and Assistant Secretary in September 2000 and served in that position until August 2003. Before joining Kellogg, he served as Vice President and Chief Counsel of Sara Lee Branded Apparel and as Vice President and Chief Counsel, Corporate Development and Finance at Sara Lee Corporation.
Availability of Reports; Website Access; Other Information. Our internet address is http://www.kelloggcompany.com. Through “Investor Relations” — “Financials”“Financial Reports” — “SEC Filings” on our home page, we make available free of charge our proxy statements, our annual report on Form 10-K, our quarterly reports on Form 10-Q, our current reports on Form 8-K, SEC Forms 3, 4 and 5 and any amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable after we electronically file such material with, or furnish it to, the Securities and Exchange Commission. Our reports filed with the Securities and Exchange Commission are also made available to read and copy at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549. You may obtain information about the Public Reference Room by contacting the SEC at 1-800-SEC-0330. Reports filed with the SEC are also made available on its website at www.sec.gov.
Copies of the Corporate Governance Guidelines, the Charters of the Audit, Compensation and Talent Management, and Nominating and Governance Committees of the Board of Directors, the Code of Conduct for Kellogg Company directors and Global Code of Ethics for Kellogg Company employees (including the chief executive officer, chief financial officer and corporate controller) can also be found on the Kellogg Company website. Any amendments or waivers to the Global Code of Ethics applicable to the chief executive officer, chief financial officer and corporate controller can also be found in the “Investor Relations” section of the Kellogg Company website. Shareowners may also request a free copy of these documents from: Kellogg Company, P.O. Box CAMB, Battle Creek, Michigan 49016-9935 (phone: (800) 961-1413), Investor Relations Department at that same address (phone: (269) 961-2800) or investor.relations@kellogg.com.
Forward-Looking Statements. This Report contains “forward-looking statements” with projections concerning, among other things, the Company’s global growth and efficiency program (Project K), the integration of acquired businesses, our strategy, zero-based budgeting, financial principles, and plans; initiatives, improvements and


growth; sales, gross margins, advertising, promotion, merchandising, brand building, operating profit, and earnings per share; innovation; investments; capital expenditures; asset write-offs and expenditures and costs related to productivity or efficiency initiatives; the impact of accounting changes and significant accounting estimates; our ability to meet interest and debt principal repayment obligations; minimum contractual obligations; future common stock repurchases or debt reduction; effective income tax rate; cash flow and core working capital improvements; interest expense; commodity and energy prices; and employee benefit plan costs and funding. Forward-looking statements include predictions of future results or activities and may contain the words “expect,” “believe,” “will,” “can,” “anticipate,” “estimate,” “project,” “should,” or words or phrases of similar meaning. For example, forward-

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lookingforward-looking statements are found in this Item 1 and in several sections of Management’s Discussion and Analysis. Our actual results or activities may differ materially from these predictions. Our future results could be affected by a variety of factors, including the ability to implement Project K, as planned,including exiting our Direct-Store-Door distribution system, whether the expected amount of costs associated with Project K will exceed forecasts, whether the Company will be able to realize the anticipated benefits from Project K in the amounts and times expected, the ability to realize the benefits we expect from the adoption of zero-based budgeting in the amounts and at the times expected, the ability to realize anticipated benefits from revenue growth management, the ability to realize the anticipated benefits and synergies from acquired businesses in the amounts and at the times expected, the impact of competitive conditions; the effectiveness of pricing, advertising, and promotional programs; the success of innovation, renovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the success of productivity improvements and business transitions; commodity and energy prices; labor costs; disruptions or inefficiencies in supply chain; the availability of and interest rates on short-term and long-term financing; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs; changes in consumer behavior and preferences; the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability; legal and regulatory factors including changes in food safety, advertising and labeling laws and regulations; the ultimate impact of product recalls; adverse changes in global climate or extreme weather conditions; business disruption or other losses from natural disasters, war, terrorist acts, or political unrest; risks generally associated with global operations; risks from certain emerging markets; other items; and the risks and uncertainties described in Item 1A below. Forward-looking statements speak only as of the date they were made, and we undertake no obligation to publicly update them.

ITEM 1A. RISK FACTORS
In addition to the factors discussed elsewhere in this Report, the following risks and uncertainties could materially adversely affect our business, financial condition and results of operations. Additional risks and uncertainties not presently known to us or that we currently deem immaterial also may impair our business operations and financial condition.

If we pursue strategic acquisitions, alliances, divestitures or joint ventures, we may not be able to successfully consummate favorable transactions or successfully integrate acquired businesses.
From time to time, we may evaluate potential acquisitions, alliances, divestitures or joint ventures that would further our strategic objectives. With respect to acquisitions, we may not be able to identify suitable candidates, consummate a transaction on terms that are favorable to us, or achieve expected returns, expected synergies and other benefits as a result of integration challenges, or may not achieve those objectives on a timely basis. Future acquisitions of foreign companies or new foreign ventures would subject us to local laws and regulations and could potentially lead to risks related to, among other things, increased exposure to foreign exchange rate changes, government price control, repatriation of profits and liabilities relating to the U.S. Foreign Corrupt Practices Act.
With respect to proposed divestitures of assets or businesses, we may encounter difficulty in finding acquirers or alternative exit strategies on terms that are favorable to us, which could delay the accomplishment of our strategic objectives, or our divestiture activities may require us to recognize impairment charges. Companies or operations acquired or joint ventures created may not be profitable or may not achieve sales levels and profitability that justify the investments made. Our corporate development activities may present financial and operational risks, including diversion of management attention from existing core businesses, integrating or separating personnel and financial and other systems, and adverse effects on existing business relationships with suppliers and customers. Future acquisitions could also result in potentially dilutive issuances of equity securities, the incurrence of debt, contingent liabilities and/or amortization expenses related to certain intangible assets and increased operating expenses, which could adversely affect our results of operations and financial condition.


The proposed divestiture of our cookies and fruit snacks businesses is subject to various risks and uncertainties, and may not be completed on the terms or timeline currently contemplated, if at all.
On November 12, 2018, we announced our intention to explore a sale of our cookies business (including the Keebler, Famous Amos, Mother’s and Murray brands), fruit snacks business (including the Stretch Island brand), and our pie crust and ice cream cone businesses. There can be no assurance of the terms, timing or structure of any transaction involving such businesses, whether we will be able to identify buyers for the businesses on favorable terms or at all, or whether any such transaction will take place at all. In addition, any such transaction is subject to risks and uncertainties, including unanticipated developments, regulatory approvals or clearances and uncertainty in the financial markets, that could delay or prevent the completion of any such transaction.
The proposed divestiture of our cookies and fruit snacks businesses may not achieve some or all of the anticipated benefits.
Executing the proposed divestiture of our cookies, fruit snacks, pie crust and ice cream cone businesses will require us to incur costs and will require the time and attention of our senior management and key employees, which could distract them from operating our business, disrupt operations, and result in the loss of business opportunities, each of which could adversely affect our business, financial condition, and results of operations. We may also experience increased difficulty in attracting, retaining and motivating key employees during the pendency of the divestiture and following its completion, which could harm our business. Even if the proposed divestiture is completed, we may not realize some or all of the anticipated benefits from the divestiture and the divestiture may in fact adversely affect our business.
We may not realize the benefits that we expect from our global four-year efficiency and effectiveness program (Project K).
In November 2013, the Company announced a global four-year efficiency and effectiveness program (Project K). The successful implementationWhile we are in the final year of Project K presents significant organizational design and infrastructure challenges and in many cases will require successful negotiations with third parties, including labor organizations, suppliers, business partners, and other stakeholders. In addition,of the project may not advance our business strategy as expected. As a result,initiatives under the program have been successfully implemented or are nearing completion, we may not be able to implementconclude Project K as planned, including realizing, in full or in part, the anticipated benefits from our program.planned. Events and circumstances, such as financial or strategic difficulties, delays and unexpected costs may occur that could result in our not realizing all or any of the remaining anticipated benefits or our not realizing the anticipated benefits on our expected timetable. If we are unable to realize the anticipated savings of the program, our ability to fund other initiatives may be adversely affected. Any failure to implementconclude Project K in accordance with our expectations could adversely affect our financial condition, results of operations and cash flows.
In addition, the complexity of Project K will require a substantial amount of management and operational resources. Our management team must successfully implement administrative and operational changes necessary to achieve the anticipated benefits of Project K. These and related demands on our resources may divert the organization’s attention from existing core businesses, integrating or separating personnel and financial or other systems, have adverse effects on existing business relationships with suppliers and customers, and impact employee morale. As a result our financial condition, results of operations or cash flows may be adversely affected.
We may not realize the benefits we expect from the adoption of zero-based budgeting.revenue growth management.
We recently adopted zero-based budgeting which presents significant organizational challenges. Asare utilizing formal revenue growth management practices to help us realize price in a result,more effective way. This approach addresses price strategy, price-pack architecture, promotion strategy, mix management, and trade strategies. Revenue growth management involves changes to the way we do business and may not realize allalways be accepted by our customers, consumers or part of the anticipated cost savings or other benefits from the initiative. Other events and circumstances, such as financial or strategic difficulties, delays or unexpected costs, may also adversely impact our ability to realize all or part of the anticipated cost savings or other benefits, or causethird party providers causing us not to realize the anticipated cost savings or other benefits on the expected timetable. If we are unable to realize the anticipated cost savings, our ability to fund other initiatives may be adversely affected.benefits. In addition, the initiatives may not advance our strategy as expected. Finally, the complexity of the implementation will requireexecution requires a substantial amount of management and operational resources. Our management team must successfully execute the administrative and operational

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changes necessary to achieve the anticipated benefits of the initiatives. These and related demands on our resources may divert the organization's attention from other business issues and have adverse effects on existing business relationships with suppliers and customers, and impact employee morale.
customers. Any failure to implement our cost reduction, organizational design or other initiativesexecute revenue growth management in accordance with our plans could adversely affect our business or financial results.condition.
Our results may be materially and adversely impacted as a result of increases in the price of raw materials, including agricultural commodities, fuel and labor.
Agricultural commodities, including corn, wheat, soybean oil,potato flakes, vegetable oils, sugar and cocoa, are the principal raw materials used in our products. Cartonboard, corrugated, and plastic are the principal packaging materials used by us. The cost of such commodities may fluctuate widely due to government policy, and regulation, and/or shutdown, drought and other weather conditions (including the potential effects of climate change) or other unforeseen circumstances. To the extent that any of the foregoing factors affect the prices of such commodities and we are unable to increase our prices or adequately hedge against such changes in prices in a manner that offsets such changes, the results of our operations could be materially and adversely affected. In addition, we use derivatives to hedge price risk associated with forecasted purchases of raw materials. Our hedged price could exceed the spot price on the date of purchase, resulting in an unfavorable impact on both gross margin and net earnings.
Cereal processing ovens at major domestic and international facilities are regularly fueled by electricity, natural gas or propane, which are obtained from local utilities or other local suppliers. Short-term stand-by propane storage exists at several plants for use in case of interruption in natural gas supplies. Oil may also be used to fuel certain operations at various plants. In addition, considerable amounts of diesel fuel are used in connection with the


distribution of our products. The cost of fuel may fluctuate widely due to economic and political conditions, government policy, and regulation and/or shutdown, war, or other unforeseen circumstances which could have a material adverse effect on our consolidated operating results or financial condition.

Our results may be adversely affected by increases in transportation costs and reduced availability of or increases in the price of oil or other fuels.

We rely on trucking and railroad operators to deliver incoming ingredients to our manufacturing locations and to deliver finished products to our customers. Shortages of truck drivers and railroad workers have contributed to increased freight costs, which has had a material and adverse effect on our business, financial condition and results of operations. Transportation costs are further increasing as a result of high levels of long-haul driver turnover and increased railroad traffic and service issues. Additionally, energy and fuel costs can fluctuate dramatically and, at times, have resulted in significant cost increases, particularly for the price of oil and gasoline. An increase in the price of oil increases our transportation costs for distribution and costs to purchase our products from suppliers. Increases in transportation and energy and fuel costs has, and may continue to affect our profitability and may increase the cost of our products, which may reduce consumer demand.
A shortage in the labor pool, failure to successfully negotiate collectively bargained agreements, or other general inflationary pressures or changes in applicable laws and regulations could increase labor cost, which could have a material adverse effect on our consolidated operating results or financial condition.
Our labor costs include the cost of providing benefits for employees. We sponsor a number of benefit plans for employees in the United States and various foreign locations, including pension, retiree health and welfare, active health care, severance and other postemployment benefits. We also participate in a number of multiemployer pension plans for certain of our manufacturing locations. Our major pension plans and U.S. collectively bargained retiree health and welfare plans are funded with trust assets invested in a globally diversified portfolio of equity securities with smaller holdings of bonds, real estate and other investments. The annual cost of benefits can vary significantly from year to year and is materially affected by such factors as changes in the assumed or actual rate of return on major plan assets, a change in the weighted-average discount rate used to measure obligations, the rate or trend of health care cost inflation, and the outcome of collectively-bargained wage and benefit agreements. Many of our employees are covered by collectively-bargained agreements and other employees may seek to be covered by collectively-bargained agreements. Strikes or work stoppages and interruptions could occur if we are unable to renew these agreements on satisfactory terms or enter into new agreements on satisfactory terms, which could adversely impact our operating results. The terms and conditions of existing, renegotiated or new agreements could also increase our costs or otherwise affect our ability to fully implement future operational changes to enhance our efficiency.
Multiemployer pension plans could adversely affect our business.
We participate in various “multiemployer” pension plans administered by labor unions representing some of our employees. We make periodic contributions to these plans to allow them to meet their pension benefit obligations to their participants. Our required contributions to these funds could increase because of a shrinking contribution base as a result of the insolvency or withdrawal of other companies that currently contribute to these funds, inability or failure of withdrawing companies to pay their withdrawal liability, lower than expected returns on pension fund assets or other funding deficiencies. In the event that we withdraw from participation in one of these plans,
then applicable law could require us to make an additional lump-sum contribution to the plan, and we would have to reflect that as an expense in our consolidated statement of operations and as a liability on our consolidated balance sheet. There is the potential that the sale of our cookies, fruit snacks, pie crust and ice cream cone businesses may result in withdrawal liability under certain multiemployer pension plans and any such withdrawal could have a material adverse effect on our consolidated operating results or financial condition.  Our withdrawal liability for any multiemployer plan would depend on the extent of the plan’s funding of vested benefits. In the ordinary course of our renegotiation of collective bargaining agreements with labor unions that maintain these plans, we may decide to discontinue participation in a plan, and in that event, we could face a

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withdrawal liability. Some multiemployer plans in which we participate are reported to have significant underfunded liabilities. Such underfunding could increase the size of our potential withdrawal liability.


We operate in the highly competitive food industry.
We face competition across our product lines, including snacks, ready-to-eat cereals and other convenience foods, from other companies which have varying abilities to withstand changes in market conditions. The principal aspects of our business where we face competition include brand recognition, taste, nutritional value, price, promotion, innovation, shelf space, navigating the growing e-commerce marketplace, convenient ordering and delivery to the consumer and customer service. Most of our competitors have substantial financial, marketing and other resources, and some of our competitors may spend more aggressively on advertising and promotional activities than we do. Our competition with themother companies in our various markets and product lines could cause us to reduce prices, increase capital, marketing or other expenditures, or lose category share, any of which could have a material adverse effect on our business and financial results. In some cases, our competitors may be able to respond to changing business and economic conditions more quickly than us. Category share and growth could also be adversely impacted if we are not successful in introducing new products, anticipating changes in consumer preferences with respect to dietary trends or purchasing behaviors or in effectively assessing, changing and setting proper pricing.
We may be unable to maintain our profit margins inThe changing retail environment and the facegrowing presence of a consolidatingalternative retail environment. In addition, the loss of one of our largest customerschannels, could negatively impact our sales and profits.
Our businesses are largely concentrated in the traditional retail grocery trade. Our largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 21%19% of consolidated net sales during 2015,2018, comprised principally of sales within the United States. At January 2, 2016, approximately 18% of our consolidated receivables balance and 27% of our U.S. receivables balance was comprised of amounts owed by Wal-Mart Stores, Inc. and its affiliates. No other customer accounted for greater than 10% of net sales in 2015.2018. During 2015,2018, our top five customers, collectively, including Wal-Mart, accounted for approximately 34%33% of our consolidated net sales and approximately 47%49% of U.S. net sales. There can be no assurances that our largest customers will continue to purchase our products in the same mix or quantities or on the same terms as in the past. As the retail grocery trade continues to consolidate and retailers become larger, our large retail customers have sought, and may continue to seek in the future, to use their position to improve their profitability through improved efficiency, lower pricing, increased promotional programs funded by their suppliers and more favorable terms. If we are unable to use our scale, marketing expertise, product innovation and category leadership positions to respond, our profitability or volume growth could be negatively affected. The loss of any large customer or severe adverse impact on the business operations of any large customer for an extended length of time could negatively impact our sales and profits.
Additionally, alternative retail channels, such as internet-based retailers, mobile applications, subscription services, discount and dollar stores, drug stores and club stores, have become more prevalent. This trend away from traditional retail grocery, and towards such channels, is expected to continue in the future. If we are not successful in expanding sales in alternative retail channels, our business or financial results may be negatively impacted. In addition, these alternative retail channels may create consumer price deflation, affecting our retail customer relationships and presenting additional challenges to increasing prices in response to commodity or other cost increases. Also, if these alternative retail channels, such as internet-based retailers were to take significant share away from traditional retailers that could have a flow over effect on our business and our financial results could be negatively impacted.


Our results may be negatively impacted if consumers do not maintain their favorable perception of our brands.
We have a number of iconic brands with significant value. Maintaining and continually enhancing the value of these brands is critical to the success of our business. Brand value is based in large part on consumer perceptions. Success in promoting and enhancing brand value depends in large part on our ability to provide high-quality products. Brand value could diminish significantly due to a number of factors, including consumer perception that we, or any of our employees, have acted in an irresponsible manner, adverse publicity about our products (whether or not valid), our failure to maintain the quality of our products, the failure of our products to deliver consistently positive consumer experiences, or the products becoming unavailable to consumers.consumers, or the failure to meet the nutrition expectations of our products or particular ingredients in our products (whether or not valid), including whether certain of our products are perceived to contribute to obesity. In addition, we might fail to anticipate consumer preferences with respect to dietary trends or purchasing behaviors, invest sufficiently in maintaining, extending and expanding our brand image or achieve the desired efforts of our marketing efforts. The growing use of social and digital media by consumers, Kellogg and third parties increases the speed and extent that information or misinformation and opinions can be shared. Negative posts or comments about Kellogg, our brands, or our products or any of our employees on social or digital media could seriously damage our brands, reputation and reputation,brand loyalty, regardless of the information’s accuracy. The harm may be immediate without affording us an opportunity for redress or correction. Brand recognition and loyalty can also be impacted by the effectiveness of our advertising campaigns, and marketing programs and sponsorships, as well as our use of social media. If we do not maintain the favorable perception of our brands, our results could be negatively impacted.
Tax matters, including changes in tax rates, disagreements with taxing authorities and imposition of new taxes could impact our results of operations and financial condition.
The Company is subject to taxes in the U.S. and numerous foreign jurisdictions where the Company’s subsidiaries are organized. Due to economic and political conditions (including shifts in the geopolitical landscape), tax rates in the U.S. and various foreign jurisdictions have been and may be subject to significant change. The future effective tax rate could be effected by changes in mix of earnings in countries with differing statutory tax rates, changes in valuation of deferred tax asset and liabilities, or changes in tax laws or their interpretation which includes possiblerecently enacted U.S. tax reform and contemplated changes in other countries of long-standing tax principles if finalized and adopted could have a material impact on our income tax expense and deferred tax balances.
We are also subject to regular reviews, examinations and audits by the Internal Revenue Service and other taxing authorities with respect to taxes inside and outside of the U.S. Although we believe our tax estimates are reasonable, if a taxing authority disagrees with the positions we have taken, we could face additional tax liability, including interest and penalties. There can be no assurance that payment of such additional amounts upon final adjudication of any disputes will not have a material impact on our results of operations and financial position.

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The cash we generate outside the U.S. is principally to be used to fund our international development. If the funds generated by our U.S. business are not sufficient to meet our need for cash in the U.S., we may need to repatriate a portion of our future international earnings to the U.S. Such international earnings would be subject to U.S. tax which could cause our worldwide effective tax rate to increase.
We also need to comply with new, evolving or revised tax laws and regulations. The enactment of or increases in tariffs, including value added tax, or other changes in the application of existing taxes, in markets in which we are currently active, or may be active in the future, or on specific products that we sell or with which our products compete, may have an adverse effect on our business or on our results of operations.
If our food products become adulterated, misbranded or mislabeled, we might need to recall those items and may experience product liability if consumers are injured as a result.
Selling food products involves a number of legal and other risks, including product contamination, food borne illnesses, spoilage, product tampering, allergens, or other adulteration. We may need to recall some of our products if they become adulterated or misbranded. We may also be liable if the consumption of any of our products causes injury, illness or death. A widespread product recall or market withdrawal could result in significant losses due to their costs, the destruction of product inventory, and lost sales due to the unavailability of product for a period of time. We could also suffer losses from a significant product liability judgment against us. A significant product recall or product liability case could also result in adverse publicity, damage to our reputation, and a loss of consumer confidence in our food products, which could have a material adverse effect on our business results and the value of our brands. Moreover, even if a product liability or consumer fraud claim is meritless, does not prevail or is not pursued, the negative publicity surrounding assertions against our company and our products or processes could adversely affect our reputation or brands.
We could also be adversely affected if consumers lose confidence in the safety and quality of certain food products or ingredients, or the food safety system generally. If another company recalls or experiences negative publicity related to a product in a category in which we compete, consumers might reduce their overall consumption of


products in this category. Adverse publicity about these types of concerns, whether or not valid, may discourage consumers from buying our products or cause production and delivery disruptions.
Unanticipated business disruptions could have an adverse effect on our business, financial condition and results of operations.
We manufacture and source products and materials on a global scale. We have a complex network of suppliers, owned manufacturing locations, contract manufacturer locations, warehousing and distribution networks and information systems that support our ability to provide our products to our customers consistently. Our ability to make, move and sell products globally is critical to our success. Factors that are hard to predict or beyond our control, such as product or raw material scarcity, weather (including any potential effects of climate change), natural disasters, fires or explosions, terrorism, political unrest, unrest or government shutdowns, cybersecurity breaches, health pandemics, disruptions in logistics, loss or impairment of key manufacturing sites, supplier capacity constraints, or strikes, could damage or disrupt our operations or our suppliers' or contract manufacturers' operations. If we do not effectively respond to disruptions in our operations, for example, by finding alternative suppliers or replacing capacity at key manufacturing or distribution locations, or cannot quickly repair damage to our information, technology, production or supply systems, we may be late in delivering or unable to deliver products to our customers. If that occurs, we may lose our customers' confidence, and long-term consumer demand for our products could decline. These events could adversely affect our business, financial condition and results of operations.
Evolving tax, environmental, food quality and safety or other regulations or failure to comply with existing licensing, labeling, trade, food quality and safety and other regulations and laws could have a material adverse effect on our consolidated financial condition.
Our activities or products, both in and outside of the United States, are subject to regulation by various federal, state, provincial and local laws, regulations and government agencies, including the U.S. Food and Drug Administration, U.S. Federal Trade Commission, the U.S. Departments of Agriculture, Commerce and Labor, as well as similar and other authorities outside of the United States, International Accords and Treaties and others, including voluntary regulation by other bodies. Legal and regulatory systems can change quickly, as demonstrated by the events of the Brexit vote. In addition, legal and regulatory systems in emerging and developing markets may be less developed, and less certain. These laws and regulations and interpretations thereof may change, sometimes dramatically, as a result of a variety of factors, including political, economic, regulatory or social events. In addition, the enforcement of remedies in certain foreign jurisdictions may be less certain, resulting in varying abilities to enforce intellectual property and contractual rights.
The manufacturing, marketing and distribution of food products are subject to governmental regulation that impose additional regulatory requirements. Those regulations control such matters as food quality and safety, ingredients, advertising, product or production requirements, labeling, import or export of our products or ingredients, relations with distributors and retailers, health and safety, the environment, and restrictions on the use of government programs, such as Supplemental Nutritional Assistance Program, to purchase certain of our products.
The marketing of food products has come under increased regulatory scrutiny in recent years, and the food industry has been subject to an increasing number of proceedings and claims relating to alleged false or deceptive marketing under federal, state and foreign laws or regulations. We are also

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regulated with respect to matters such as licensing requirements, trade and pricing practices, tax, anticorruption standards, advertising and claims, and environmental matters. The need to comply with new, evolving or revised tax, environmental, food quality and safety, labeling or other laws or regulations, or new, evolving or changed interpretations or enforcement of existing laws or regulations, may have a material adverse effect on our business and results of operations. Further, ifGovernmental and administrative bodies within the U.S. are considering a variety of trade and other regulatory reforms. Changes in legal or regulatory requirements (such as new food safety requirements and revised nutrition facts labeling and serving size regulations), or evolving interpretations of existing legal or regulatory requirements, may result in increased compliance costs, capital expenditures and other financial obligations that could adversely affect our business or financial results. If we are found to be out of compliance with applicable laws and regulations in these areas, we could be subject to civil remedies, including fines, injunctions, termination of necessary licenses or permits, or recalls, as well as potential criminal sanctions, any of which could have a material adverse effect on our business. Even if regulatory review does not result in these types of determinations, it could potentially create negative publicity or perceptions which could harm our business or reputation. Further, modifications to international trade policy, including changes to or repeal of the North American Free Trade Agreement, changes in the European Union (such as Brexit) or the imposition of increased or new tariffs, quotas or trade barriers on key commodities,


could have a negative impact on us or the industries we serve, including as a result of related uncertainty, and could materially and adversely impact our business, financial condition, results of operations and cash flows.
Our operations face significant foreign currency exchange rate exposure and currency restrictions which could negatively impact our operating results.
We hold assets and incur liabilities, earn revenue and pay expenses in a variety of currencies other than the U.S. dollar, including the euro, British pound, Australian dollar, Canadian dollar, Mexican peso, Venezuelan bolivar fuerteBrazilian Real, Nigerian Naira, and Russian ruble. Because our consolidated financial statements are presented in U.S. dollars, we must translate our assets, liabilities, revenue and expenses into U.S. dollars at then-applicable exchange rates and face exposure to adverse movements in foreign currency exchange rates. For example, the announcement and implementation of Brexit has caused, and may continue to cause, significant volatility in currency exchange rate fluctuations. Consequently, changes in the value of the U.S. dollar may unpredictably and negatively affect the value of these items in our consolidated financial statements, even if their value has not changed in their original currency.
If we pursue strategic acquisitions, alliances, divestitures or joint ventures, we may not be able to successfully consummate favorable transactions or successfully integrate acquired businesses.
From time to time, we may evaluate potential acquisitions, alliances, divestitures or joint ventures that would further our strategic objectives. With respect to acquisitions, we may not be able to identify suitable candidates, consummate a transaction on terms that are favorable to us, or achieve expected returns, expected synergies and other benefits as a result of integration challenges, or may not achieve those objectives on a timely basis. Future acquisitions of foreign companies or new foreign ventures would subject us to local regulations and could potentially lead to risks related to, among other things, increased exposure to foreign exchange rate changes, government price control, repatriation of profits and liabilities relating to the U.S. Foreign Corrupt Practices Act.
With respect to proposed divestitures of assets or businesses, we may encounter difficulty in finding acquirers or alternative exit strategies on terms that are favorable to us, which could delay the accomplishment of our strategic objectives, or our divestiture activities may require us to recognize impairment charges. Companies or operations acquired or joint ventures created may not be profitable or may not achieve sales levels and profitability that justify the investments made. Our corporate development activities may present financial and operational risks, including diversion of management attention from existing core businesses, integrating or separating personnel and financial and other systems, and adverse effects on existing business relationships with suppliers and customers. Future acquisitions could also result in potentially dilutive issuances of equity securities, the incurrence of debt, contingent liabilities and/or amortization expenses related to certain intangible assets and increased operating expenses, which could adversely affect our results of operations and financial condition.
Potential liabilities and costs from litigation could adversely affect our business.
There is no guarantee that we will be successful in defending our self in civil, criminal or regulatory actions, including under general, commercial, employment, environmental, data privacy or security, intellectual property, food quality and safety, anti-trust and trade, advertising and claims, and environmental laws and regulations, or in asserting itsour rights under various laws. For example, our marketing or claims could face allegations of false or deceptive advertising or other criticisms which could end up in litigation and result in potential liabilities or costs. In addition, we could incur substantial costs and fees in defending our self or in asserting our rights in these actions or meeting new legal requirements. The costs and other effects of potential and pending litigation and administrative actions against us, and new legal requirements, cannot be determined with certainty and may differ from expectations.
Our consolidated financial results and demand for our products are dependent on the successful development of new products and processes.
There are a number of trends in consumer preferences which may impact us and the industry as a whole. These include changing consumer dietary trends and the availability of substitute products.
Our success is dependent on anticipating changes in consumer preferences and on successful new product and process development and product relaunches in response to such changes. Trends within the food industry change

10



often, and failure to identify and react to changes in these trends could lead to, among other things, reduced loyalty demand and price reductions for our brands and products. We aim to introduce products or new or improved production processes on a timely basis in order to counteract obsolescence and decreases in sales of existing products. While we devote significant focus to the development of new products and to the research, development and technology process functions of our business, we may not be successful in developing new products or our new products may not be commercially successful. In addition, if sales generated by new products cause a decline in sales of the Company's existing products, the Company's financial condition and results of operations could be materially adversely affected. Our future results and our ability to maintain or improve our competitive position will depend on our capacity to gauge the direction of our key markets and upon our ability to successfully identify, develop, manufacture, market and sell new or improved products in these changing markets.
Our postretirement benefit-related costs and funding requirements could increase as a result of volatility in the financial markets, changes in interest rates and actuarial assumptions.
Increases in the costs of postretirement medical and pension benefits may continue and negatively affect
our business as a result of increased usage of medical benefits by retired employees and medical cost inflation, an increase in participants enrolled, the effect of potential declines in the stock and bond markets on the performance of our pension and post-retirement plan assets, potential reductions in the discount rate used to determine the present value of our benefit obligations, and changes to our investment strategy that may impact our expected return on pension and post-retirement plan assets assumptions. U.S. generally accepted accounting principles require that we calculate income or expense for the plans using actuarial valuations. These valuations reflect assumptions about financial markets and interest rates, which may change based on economic conditions. The Company’s accounting policy for defined benefit plans may subject earnings to volatility due to the recognition of actuarial gains and losses, particularly those due to the change in the fair value of pension and post-retirement plan assets and interest rates. In addition, funding requirements for our plans may become more significant. However,


the ultimate amounts to be contributed are dependent upon, among other things, interest rates, underlying asset returns, and the impact of legislative or regulatory changes related to pension and post-retirement funding obligations.
We use available borrowings under the credit facilities and other available debt financing for cash to operate our business, which subjects us to market and counter-party risk, some of which is beyond our control.
In addition to cash we generate from our business, our principal existing sources of cash are borrowings available under our credit facilities and other available debt financing. If our access to such financing was unavailable or reduced, or if such financing were to become significantly more expensive for any reason, we may not be able to fund daily operations, which would cause material harm to our business or could affect our ability to operate our business as a going concern. In addition, if certain of our lenders experience difficulties that render them unable to fund future draws on the facilities, we may not be able to access all or a portion of these funds, which could have similar adverse consequences.

We utilize extended payment terms for customers and suppliers supplemented with third party financing programs to assist in effectively managing our core working capital. If the extension of payment terms are reversed or financial institutions terminate their participation, our ability to maintain current levels of core working capital could be adversely impacted.

Our principal source of liquidity is operating cash flows supplemented by borrowings for major acquisitions and other significant transactions. We utilize third-party financing programs to offset the negative impact of offering extended customer payment terms. In addition, in combination with extending supplier payment terms, structured payables programs are available to our suppliers which enable suppliers, at their sole discretion, to enter bilateral agreements to sell Company payment obligations to designated third-party financial institutions.

Changes in financial markets or interest rates could make these third party financing programs less attractive to the financial institutions purchasing trade accounts receivables and Company payment obligations thereunder and these financial institutions may seek to terminate their participation. In the event of such termination or if our extended payment terms are reversed, our ability to effectively manage core working capital could be adversely impacted.
We have a substantial amount of indebtedness.
We have indebtedness that is substantial in relation to our shareholders’ equity, and we may incur additional indebtedness in the future, or enter into off-balance sheet financing, which would increase our leverage risks. As of January 2, 2016,December 29, 2018, we had total debt of approximately $7.8$9.4 billion and total Kellogg Company equity of $2.1$2.6 billion.
Our substantial indebtedness could have important consequences, including:
impairing the ability to access global capital markets to obtain additional financing for working capital, capital expenditures or general corporate purposes, particularly if the ratings assigned to our debt securities by rating organizations were revised downward or if a rating organization announces that our ratings are under review for a potential downgrade;
a downgrade in our credit ratings, particularly our short-term credit rating, would likely reduce the amount of commercial paper we could issue, increase our commercial paper borrowing costs, or both;
restricting our flexibility in responding to changing market conditions or making us more vulnerable in the event of a general downturn in economic conditions or our business;
requiring a substantial portion of the cash flow from operations to be dedicated to the payment of principal and interest on our debt, reducing the funds available to us for other purposes such as expansion through acquisitions, paying dividends, repurchasing shares, marketing and other spending and expansion of our product offerings; and
causing us to be more leveraged than some of our competitors, which may place us at a competitive disadvantage.
Our ability to make scheduled payments or to refinance our obligations with respect to indebtedness or incur new indebtedness will depend on our financial and operating performance, which in turn, is subject to prevailing economic conditions, the availability of, and interest rates on, short-term financing, and financial, business and other factors beyond our control.


Our performance is affected by general economic, political and politicalsocial conditions and taxation policies.
Customer and consumer demand for our products may be impacted by recession, financial and credit market disruptions, or other economic downturns in the United States or other nations. Our results in the past have been, and in the future may continue to be, materially affected by changes in general economic, political and politicalsocial conditions in the United States and other countries, including the interest rate environment in which we conduct business, the financial markets through which we access capital and currency, political and social unrest and terrorist acts in the United States or other countries in which we carry on business. The economic, political and social conditions resulting from Brexit, among other events, may adversely impact our overall performance.

11



Current economic conditions globally may delay or reduce purchases by our customers and consumers. This could result in reductions in sales of our products, reduced acceptance of innovations, and increased price competition. Deterioration in economic conditions in any of the countries in which we do business could also cause slower collections on accounts receivable which may adversely impact our liquidity and financial condition. Financial institutions may be negatively impacted by economic conditions and may consolidate or cease to do business which could result in a tightening in the credit markets, a low level of liquidity in many financial markets, and increased volatility in fixed income, credit, currency and equity markets. There could be a number of effects from a financial institution credit crisis on our business, which could include impaired credit availability and financial stability of our customers, including our suppliers, co-manufacturers and distributors. A disruption in financial markets may also have an effect on our derivative counterparties and could also impair our banking partners on which we rely for operating cash management. Any of these events would likely harm our business, results of operations and financial condition.
We may not be able to attract, develop and retain the highly skilled people we need to support our business.
We depend on the skills and continued service of key personnel, including our experienced management team. In addition, our ability to achieve our strategic and operating goals depends on our ability to identify, recruit, hire, train and retain qualified individuals. We compete with other companies both within and outside of our industry for talented personnel, and we may lose key personnel or fail to attract, recruit, train, develop and retain other talented personnel. Any such loss, failure or negative perception with respect to these individuals may adversely affect our business or financial results. In addition, activities related to identifying, recruiting, hiring and integrating qualified individuals may require significant time and expense. We may not be able to locate suitable replacements for any key employees who leave, or offer employment to potential replacements on reasonable terms, each of which may adversely affect our business and financial results. Additionally, changes in immigration laws and policies could also make it more difficult for us to recruit or relocate skilled employees.
An impairment of the carrying value of goodwill or other acquired intangibles could negatively affect our consolidated operating results and net worth.
The carrying value of goodwill represents the fair value of acquired businesses in excess of identifiable assets and liabilities as of the acquisition date. The carrying value of other intangibles represents the fair value of trademarks, trade names, and other acquired intangibles as of the acquisition date. Goodwill and other acquired intangibles expected to contribute indefinitely to our cash flows are not amortized, but must be evaluated by management at least annually for impairment. If carrying value exceeds current fair value, the intangible is considered impaired and is reduced to fair value via a charge to earnings. Factors which could result in an impairment include, but are not limited to: (i) reduced demand for our products; (ii) higher commodity prices; (iii) lower prices for our products or increased marketing as a result of increased competition; and (iv) significant disruptions to our operations as a result of both internal and external events. Should the value of one or more of the acquired intangibles become impaired, our consolidated earnings and net worth may be materially adversely affected.
As of January 2, 2016,December 29, 2018, the carrying value of intangible assets totaled approximately $7.2$9.4 billion, of which $5.0$6.1 billion was goodwill and $2.2$3.3 billion represented trademarks, tradenames, and other acquired intangibles compared to total assets of $15.3$17.8 billion and total Kellogg Company equity of $2.1$2.6 billion.
We must leverage our brand value to competeCompetition against retailer brands.brands could negatively impact our business.
In nearly all of our product categories, we face branded and price-based competition. Our products must provide higher value and/or quality to our consumers than alternatives, particularly during periods of economic uncertainty. Consumers may not buy our products if relative differences in value and/or quality between our products and retailer brands change in favor of competitors’ products or if consumers perceive this type of change. If consumers prefer retailer brands, then we could lose category share or sales volumes or shift our product mix to lower margin


offerings, which could have a material effect on our business and consolidated financial position and on the consolidated results of our operations and profitability.
We may not achieve our targeted cost savings and efficiencies from cost reduction initiatives.
Our success depends in part on our ability to be an efficient producer in a highly competitive industry. We have invested a significant amount in capital expenditures to improve our operational facilities. Ongoing operational issues are likely to occur when carrying out major production, procurement, or logistical changes and these, as well as any failure by us to achieve our planned cost savings and efficiencies, could have a material adverse effect on our business and consolidated financial position and on the consolidated results of our operations and profitability.
Technology failures, cyber attacks, privacy breaches or data breaches could disrupt our operations, reputation and negatively impact our business.
We increasingly rely on information technology systems and third party service providers, including through the internet, to process, transmit, and store electronic information. For example, our production and distribution facilities and inventory management utilize information technology to increase efficiencies and limit costs. Information technology systems are also integral to the reporting of our results of operations. Furthermore, a significant portion of the communications between, and storage of personal data of, our personnel, customers, consumers and suppliers depends on information technology. Our information technology systems, and the systems of the parties we communicate and collaborate with, may be vulnerable to a variety of interruptions, as a result of updating our enterprise platform or due to events beyond our or their control, including, but not limited to, network or hardware failures, malicious or disruptive software, unintentional or malicious actions of employees or contractors, cyberattacks by common hackers, criminal groups or nation-state organizations or social-activist (hacktivist) organizations, geopolitical events, natural disasters, terrorist attacks,failures or impairments of telecommunications failures, computer viruses, hackers, andnetworks, or other security issues. catastrophic events.
Moreover, our computer systems have been, and will likely continue to be subjected to computer viruses, malware, ransomware or other malicious codes, social engineering attacks, unauthorized access attempts, password theft, physical breaches, employee or inside error, malfeasance and cyber- or phishing-attacks. Cyber threats are constantly evolving, are becoming more sophisticated and are being made by groups and individuals with a wide range of expertise and motives, and this increases the difficulty of detecting and successfully defending against them. These events could compromise our confidential

12



information, impede or interrupt our business operations, and may result in other negative consequences, including remediation costs, loss of revenue, litigation and reputational damage. Furthermore, if a breach or other breakdown results in disclosure of confidential or personal information, we may suffer reputational, competitive and/or business harm. To date, we have not experienced a material breach of cyber security. While we have implemented administrative and technical controls and taken other preventive actions, such as the maintenance of an information security program that includes updating our technology and security policies, cyber insurance, employee training, and monitoring and routinely testing our information technology systems to reduce the risk of cyber incidents and protect our information technology, they may be insufficient to prevent physical and electronic break-ins, cyber-attacks or other security breaches to our computer systems.
The Company offers promotions, rebates, customer loyalty and other programs through which it may receive personal information, and it or its vendors could experience cyber-attacks, privacy breaches, data breaches or other incidents that result in unauthorized disclosure of consumer, customer, employee or Company information. In addition, we must comply with increasingly complex and rigorous regulatory standards enacted to protect business and personal data in the United States and other jurisdictions regarding privacy, data protection, and data security, including those related to the collection, storage, handling, use, disclosure, transfer, and security of personal data. There is significant uncertainty with respect to compliance with such privacy and data protection laws and regulations, including with respect to the European Union General Data Protection Regulation (GDPR) (which imposes additional obligations on companies regarding the handling of personal data and provides certain individual privacy rights to persons whose data is stored), because they are continuously evolving and developing and may be interpreted and applied differently from country to country and may create inconsistent or conflicting requirements. Additionally, our efforts to comply with privacy and data protection laws, including the GDPR, may impose significant costs and challenges that are likely to increase over time.
If the Company suffers a loss as a result of a breach or other breakdown in its technology, including such cyber-attack, privacy breaches, data breaches, issues with or errors in system maintenance or security, migration of applications to the cloud, power outages, hardware or software failures, denial of service, telecommunication or


other incident involving one of the Company's vendors, that result in unauthorized disclosure or significant unavailability of business, financial, personal or stakeholder information, the Company may suffer reputational, competitive and/or business harm and may be exposed to legal liability and government investigations, which may adversely affect the Company's results of operations and/or financial condition. The misuse, leakage or falsification of information could result in violations of data privacy laws, the Company may become subject to legal action and increased regulatory oversight. The Company could also be required to spend significant financial and other resources to remedy the damage caused by a security breach or to repair or replace networks and information systems. In addition, if the Company's suppliers or customers experience such a breach or unauthorized disclosure or system failure, their businesses could be disrupted or otherwise negatively affected, which may result in a disruption in the Company's supply chain or reduced customer orders, which would adversely affect the Company's business operations.
Our intellectual property rights are valuable, and any inability to protect them could reduce the value of our products and brands.
We consider our intellectual property rights, particularly and most notably our trademarks, but also including patents, trade secrets, copyrights and licensing agreements, to be a significant and valuable aspect of our business. We attempt to protect our intellectual property rights through a combination of patent, trademark, copyright and trade secret laws, as well as licensing agreements, third party nondisclosure and assignment agreements and policing of third party misuses of our intellectual property. Our failure to obtain or adequately protect our trademarks, products, new features of our products, or our technology, or any other form of intellectual property, or any change in law or other changes that serve to lessen or remove the current legal protections of our intellectual property, may diminish our competitiveness and could materially harm our business.

We may be unaware of intellectual property rights of others that may cover some of our technology, brands or products or operations. In addition, if, in the course of developing new products or improving the quality of existing products, we are found to have infringed the intellectual property rights of others, directly or indirectly, such finding could have an adverse impact on our business, financial condition or results of operations and may limit our ability to introduce new products or improve the quality of existing products. Any litigation regarding patents or other intellectual property could be costly and time-consuming and could divert the attention of our management and key personnel from our business operations. Third party claims of intellectual property infringement might also require us to enter into costly license agreements. We also may be subject to significant damages or injunctions against development and sale of certain products.
We are subject to risks generally associated with companies that operate globally.
We are a global company and generated 40%, 37%, and 35% of our 2015 net sales for 2018, 2017 and 39% of our 2014 and 2013 net sales2016, respectively outside the United States. We manufacture our products in 2021 countries and have operations in more than 180 countries, so we are subject to risks inherent in multinational operations. Those risks include:
compliance with U.S. laws affecting operations outside of the United States, such as OFAC trade sanction regulations and Anti-Boycott regulations,
compliance with anti-corruption laws, including U.S. Foreign Corrupt Practices Act (FCPA) and U.K. Bribery Act (UKBA),
compliance with antitrust and competition laws, data privacy laws, and a variety of other local, national and multi-national regulations and laws in multiple regimes,
changes in tax laws, interpretation of tax laws and tax audit outcomes,
fluctuations or devaluations in currency values, especially in emerging markets,
changes in capital controls, including currency exchange controls, government currency policies or other limits on our ability to import raw materials or finished product or repatriate cash from outside the United States,
changes in local regulations and laws, the uncertainty of enforcement of remedies in foreign jurisdictions, and foreign ownership restrictions and the potential for nationalization or expropriation of property or other resources;resources,
Laws relating to information security, privacy (including the GDPR), cashless payments, and consumer protection,
uncertainty relating to Brexit and its impact on the local and international markets, the flow of goods and materials across borders, and political environments,
discriminatory or conflicting fiscal policies,
challenges associated with cross-border product distribution,


increased sovereign risk, such as default by or deterioration in the economies and credit worthiness of local governments,
varying abilities to enforce intellectual property and contractual rights,
greater risk of uncollectible accounts and longer collection cycles,
loss of ability to manage our operations in certain markets which could result in the deconsolidation of such businesses,
design and implementation of effective control environment processes across our diverse operations and employee base, and
imposition of more or new tariffs, quotas, trade barriers, and similar restrictions on our sales or regulations, taxes or policies that might negatively affect our sales.sales, and
The future results of our Venezuelan operations may be adversely affected by many factors, including our abilitychanges in trade policies and trade relations.
Please refer to take action to mitigate the effect of a further devaluation of the Venezuelan bolivar, the foreign currency exchange rate and exchange controls, other actions of the Venezuelan government and the general economic conditions in

13



the country, resulting from continued hyper-inflation, continued or increased labor unrest and the deteriorating macroeconomic conditions. In particular, any additional government actions, such as imposition of price restrictions that prohibit the Company from pricing its products at acceptable levels, could have a further adverse impact on our results of operations or financial condition that could become material in the future. Additionally, consumer demand for the Company’s products in Venezuela may decline as a result continued inflationary price increases. These and other factors could negatively impact the Company's ability to manage our Venezuelan operations and could result in the deconsolidation of our Venezuelan business. See Note 1516 for more information regarding Venezuela.our operations in Venezuela, including the impact on our operations from currency restrictions and our decision to deconsolidate our Venezuelan operations effective December 31, 2016.
In addition, political and economic changes or volatility, geopolitical regional conflicts, terrorist activity, political unrest and government shutdowns, civil strife, acts of war, public corruption, expropriation and other economic or political or social uncertainties could interrupt and negatively affect our business operations or customer demand. The slowdown in economic growth or high unemployment in some emerging markets could constrain consumer spending, and declining consumer purchasing power could adversely impact our profitability. Continued instability in the banking and governmental sectors of certain countries in the European Union or the dynamics associated with the federal and state debt and budget challenges in the United States could adversely affect us. All of these factors could result in increased costs or decreased revenues, and could materially and adversely affect our product sales, financial condition and results of operations.
There may be uncertainty as a result of key global events during 2018. For example, the continuing uncertainty arising from the Brexit referendum in the United Kingdom as well as ongoing terrorist activity, may adversely impact global stock markets (including The New York Stock Exchange on which our common shares are traded) and general global economic conditions. All of these factors are outside of our control, but may nonetheless cause us to adjust our strategy in order to compete effectively in global markets.

The results of the United Kingdom's referendum on withdrawal from the European Union may have a negative effect on global economic conditions, financial markets and our business.

In June 2016, a majority of voters in the United Kingdom elected to withdraw from the European Union in a national referendum. In February 2017, the British Parliament voted in favor of allowing the British government to begin negotiating the terms of the United Kingdom’s withdrawal from the European Union, and, in March 2017, the British government invoked Article 50 of the Treaty on European Union, which, per the terms of the treaty, formally triggered a two-year negotiation process and puts the United Kingdom on a course to withdraw from the European Union by the end of March 2019. In January 2019, the draft of the withdrawal agreement that was previously published in November 2018 was rejected by UK parliament. If no agreement is concluded by March 29, 2019 the United Kingdom will leave the European Union at such time. Accordingly, the referendum has created significant uncertainty about the future relationship between the United Kingdom and the European Union, including with respect to the laws and regulations that will apply as the United Kingdom determines which European Union laws to replace or replicate in the event of a withdrawal.

The economic conditions and outlook in the United Kingdom, the European Union and elsewhere could be further adversely affected by (i) the uncertainty concerning the timing and terms of the exit, (ii) new or modified trading arrangements between the United Kingdom and other countries. Any of these developments, or the perception that any of these developments are likely to occur, could affect economic growth or business activity in the United Kingdom or the European Union, and could result in the relocation of businesses, cause business interruptions, lead to economic recession or depression, and impact the stability of the financial markets, availability of credit, currency exchange rates, compliance risks, interest rates, financial institutions, and political, financial and monetary systems. Any of these developments, or the perception that any of them could occur, could depress economic activity and restrict our access to capital, which could materially and adversely affect our product sales, financial condition and results of operations.



Potential impacts to our business include: (i) reduced efficiency in processing of product shipments between the United Kingdom and other countries that could impact our ability to have sufficient products in the appropriate market for sale to customers, (ii) requirement to increase inventory levels maintained in both the United Kingdom and other countries to ensure adequate supply of product to support both base and promotional activities normally executed with our customers, (iii) increased costs related to incremental warehousing and logistics services required to adequately service our customers, (iv) significant financial impact resulting from tariffs that are implemented between the United Kingdom and other countries as the location of our European production facilities and the markets we sell in regularly require significant import and export shipments involving the United Kingdom, (v) our ability to realize future benefit from other assets on our balance sheet, such as deferred tax assets, may be impacted which could result in additional valuation allowances or reserves being established.
Our operations in certain emerging markets expose us to political, economic and regulatory risks.
Our growth strategy depends in part on our ability to expand our operations in emerging markets. However, some emerging markets have greater political, economic and currency volatility and greater vulnerability to infrastructure and labor disruptions than more established markets. In many countries outside of the United States, particularly those with emerging economies, it may be common for others to engage in business practices prohibited by laws and regulations with extraterritorial reach, such as the FCPA and the UKBA, or local anti-bribery laws. These laws generally prohibit companies and their employees, contractors or agents from making improper payments to government officials, including in connection with obtaining permits or engaging in other actions necessary to do business. Failure to comply with these laws could subject us to civil and criminal penalties that could materially and adversely affect our reputation, financial condition and results of operations.
In addition, competition in emerging markets is increasing as our competitors grow their global operations and low cost local manufacturers expand and improve their production capacities. Our success in emerging markets is critical to our growth strategy. If we cannot successfully increase our business in emerging markets and manage associated political, economic and regulatory risks, our product sales, financial condition and results of operations could be materially and adversely affected.

Adverse changes in the global climate or extreme weather conditions could adversely affect our business or operationsoperations.

Climate change is a core business issue for Kellogg to ensure the long-term health and viability of the ingredients we use in our products. As set forth in the Intergovernmental Panel on Climate Change Fifth Assessment Report, there is continuing scientific evidence, as well as concern from members of the general public, that emissions of greenhouse gases and contributing human activities have caused and will continue to cause significant changes in global temperatures and weather patterns and increase the frequency or severity of weather events, wildfires and flooding. As the pressures from climate change and global population growth lead to increased demand, the food system and global supply chain is becoming increasingly vulnerable to acute shocks, leading to increased prices and volatility, especially in the energy and commodity markets. Adverse changes such as these could:

unfavorably impact the cost or availability of raw or packaging materials, especially if such events have a negative impact on agricultural productivity or on the supply of water;
disrupt our ability, or the ability of our suppliers or contract manufacturers, to manufacture or distribute our products;
disrupt the retail operations of our customers; or
unfavorably impact the demand for, or the consumer's ability to purchase, our products.

Foreign, federal, state and local regulatory and legislative bodies have proposed various legislative and regulatory measures relating to climate change, regulating greenhouse gas emissions and energy policies. In the event that such regulation is enacted, we may experience significant increases in our costs of operation and delivery. In particular, increasing regulation of fuel emissions could substantially increase the distribution and supply chain costs associated with our products. Lastly, consumers and customers may put an increased priority on purchasing

14



products that are sustainably grown and made, requiring us to incur increased costs for additional transparency, due diligence and reporting. As a result, climate change could negatively affect our business and operationsoperations.





ITEM 1B. UNRESOLVED STAFF COMMENTS
None.


ITEM 2. PROPERTIES
Our corporate headquarters and principal research and development facilities are located in Battle Creek, Michigan.
We operated, as of February 24, 2016,25, 2019, offices, manufacturing plants and distribution and warehousing facilities totaling more than 3841 million square feet of building area in the United States and other countries. Our plants have been designed and constructed to meet our specific production requirements, and we periodically invest money for capital and technological improvements. At the time of its selection, each location was considered to be favorable, based on the location of markets, sources of raw materials, availability of suitable labor, transportation facilities, location of our other plants producing similar products, and other factors. Our manufacturing facilities in the United States include four cereal plants and warehouses located in Battle Creek, Michigan; Lancaster, Pennsylvania; Memphis, Tennessee; and Omaha, Nebraska and other plants or facilities in San Jose, California; Atlanta, Augusta, and Rome, Georgia; Chicago, Illinois; Seelyville, Indiana; Kansas City, Kansas; Florence, Louisville and Pikeville, Kentucky; Grand Rapids and Wyoming, Michigan; Blue Anchor, New Jersey; Cary, North Carolina; Cincinnati and Zanesville, Ohio; Muncy, Pennsylvania; Jackson and Rossville, Tennessee; and Allyn, Washington.
Outside the United States, we had, as of February 24, 2016,25, 2019, additional manufacturing locations, some with warehousing facilities, in Australia, Austria, Belgium, Brazil, Canada, Colombia, Ecuador, Egypt, Germany, Great Britain, India, Japan, Malaysia, Mexico, Poland, Russia, South Africa, South Korea, Spain, Thailand, and Venezuela.Turkey. We also have joint ventures in China, Nigeria, and TurkeyGhana which own or operate manufacturing or warehouse facilities.
We generally own our principal properties, including our major office facilities, although some manufacturing facilities are leased, and no owned property is subject to any major lien or other encumbrance. Distribution facilities (including related warehousing facilities) and offices of non-plant locations typically are leased. In general, we consider our facilities, taken as a whole, to be suitable, adequate, and of sufficient capacity for our current operations.

ITEM 3. LEGAL PROCEEDINGS
We are subject to various legal proceedings, claims, and governmental inspections, audits or investigations arising out of our business which cover matters such as general commercial, governmental regulations, antitrust and trade regulations, product liability, environmental, intellectual property, employment and other actions. In the opinion of management, the ultimate resolution of these matters will not have a material adverse effect on our financial position or results of operations.

ITEM 4. MINE SAFETY DISCLOSURE
Not applicable.


PART II
 
ITEM 5. MARKET FOR THE REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

15



Information on the market for our common stock, number of shareowners and dividends is located in Note 1617 within Notes to Consolidated Financial Statements.
In February 2014,December 2017, the board of directors approved a sharean authorization to repurchase program authorizingup to $1.5 billion of our common stock beginning in January 2018 through December 2019. This authorization is intended to allow us to repurchase shares for general corporate purposes and to offset issuances for employee benefit programs. During the fourth quarter 2018, the Company repurchased 3.2 million shares for a total of our common stock amounting to $1.5 billion through December 2015. In December 2015, the board of directors approved a share repurchase program authorizing us to repurchase shares of our common stock amounting to $1.5 billion beginning in January 2016 through December 2017.$200 million.
The following table provides information with respect to purchases of common shares under programs authorized by our board of directors during the quarter ended January 2, 2016.December 29, 2018.
 


(millions, except per share data) 
  
 
  
 
  
Period 
(a)
Total
Number
of
Shares
Purchased
 
(b)
Average
Price
Paid Per
Share
 
(c)
Total
Number
of Shares
Purchased
as Part of
Publicly
Announced
Plans or
Programs
 
(d)
Approximate
Dollar
Value of
Shares
that May
Yet Be
Purchased
Under the
Plans or
Programs
Month #1:
10/04/15-10/31/15
 
 
 
 $688
Month #2:
11/01/15-11/28/15
 1.8
 68.68
 1.8
 $563
Month #3:
11/29/15-1/02/16
 3.2
 70.24
 3.2
 $338
(millions, except per share data) 
  
 
  
 
  
Period 
(a)
Total
Number
of
Shares
Purchased
 
(b)
Average
Price
Paid Per
Share
 
(c)
Total
Number
of Shares
Purchased
as Part of
Publicly
Announced
Plans or
Programs
 
(d)
Approximate
Dollar
Value of
Shares
that May
Yet Be
Purchased
Under the
Plans or
Programs
Month #1:
9/30/18-10/27/18
 
 
 
 $1,380
Month #2:
10/28/18-11/24/18
 2.4
 $62.16
 2.4
 $1,230
Month #3:
11/25/18-12/29/18
 0.8
 $59.42
 0.8
 $1,180


16




ITEM 6. SELECTED FINANCIAL DATA
Kellogg Company and Subsidiaries
Selected Financial Data
 
(millions, except per share data and number of employees) 2015 2014 2013 2012 2011 2018 2017 2016 2015 2014
Operating trends                    
Net sales (a) $13,525
 $14,580
 $14,792
 $14,197
 $13,198
 $13,547
 $12,854
 $12,965
 $13,525
 $14,580
Gross profit as a % of net sales (a) 34.6% 34.7% 41.3% 38.3% 39.0% 34.9% 36.6% 37.3% 35.4% 37.5%
Depreciation 526
 494
 523
 444
 367
 493
 469
 510
 526
 494
Amortization 8
 9
 9
 4
 2
 23
 12
 7
 8
 9
Advertising expense (b)(a) 898
 1,094
 1,131
 1,120
 1,138
 752
 732
 736
 898
 1,094
Research and development expense(a) 193
 199
 199
 206
 192
 154
 148
 182
 193
 199
Operating profit (a) 1,091
 1,024
 2,837
 1,562
 1,427
 1,706
 1,387
 1,483
 1,268
 1,693
Operating profit as a % of net sales (a) 8.1% 7.0% 19.2% 11.0% 10.8% 12.6% 10.8% 11.4% 9.4% 11.6%
Interest expense 227
 209
 235
 261
 233
 287
 256
 406
 227
 209
Net income attributable to Kellogg Company (a) 614
 632
 1,807
 961
 866
 1,336
 1,254
 699
 614
 632
Average shares outstanding:                    
Basic 354
 358
 363
 358
 362
 347
 348
 350
 354
 358
Diluted 356
 360
 365
 360
 364
 348
 350
 354
 356
 360
Per share amounts:                    
Basic 1.74
 1.76
 4.98
 2.68
 2.39
 3.85
 3.61
 1.99
 1.74
 1.76
Diluted (a) 1.72
 1.75
 4.94
 2.67
 2.38
 3.83
 3.58
 1.97
 1.72
 1.75
Cash flow trends                    
Net cash provided by operating activities $1,691
 $1,793
 $1,807
 $1,758
 $1,595
Net cash provided by (used in) operating activities $1,536
 $403
 $1,271
 $1,691
 $1,793
Capital expenditures 553
 582
 637
 533
 594
 578
 501
 507
 553
 582
Net cash provided by operating activities reduced by capital expenditures (c) 1,138
 1,211
 1,170
 1,225
 1,001
Net cash used in investing activities (1,127) (573) (641) (3,245) (587)
Net cash provided by (used in) financing activities (706) (1,063) (1,141) 1,317
 (957)
Net cash provided by (used in) operating activities reduced by capital expenditures (b) 958
 (98) 764
 1,138
 1,211
Net cash provided by (used in) investing activities (948) 149
 (392) (1,127) (573)
Net cash provided by (used in) used in financing activities (566) (604) (786) (706) (1,063)
Interest coverage ratio (d)(c) 6.8
 7.3
 14.3
 7.8
 7.7
 8.1
 9.4
 4.6
 6.8
 7.3
Capital structure trends                    
Total assets $15,265
 $15,153
 $15,474
 $15,169
 $11,943
 $17,780
 $16,351
 $15,111
 $15,251
 $15,139
Property, net 3,621
 3,769
 3,856
 3,782
 3,281
 3,731
 3,716
 3,569
 3,621
 3,769
Short-term debt and current maturities of long-term debt 2,470
 1,435
 1,028
 1,820
 995
 686
 779
 1,069
 2,470
 1,435
Long-term debt 5,289
 5,935
 6,330
 6,082
 5,037
 8,207
 7,836
 6,698
 5,275
 5,921
Total Kellogg Company equity 2,128
 2,789
 3,545
 2,404
 1,796
 2,601
 2,178
 1,891
 2,128
 2,789
Share price trends                    
Stock price range $61-74
 $57-69
 $55-68
 $46-57
 $48-58
 $56-75
 $59-76
 $70-87
 $61-74
 $57-69
Cash dividends per common share 1.98
 1.90
 1.80
 1.74
 1.67
 2.20
 2.12
 2.04
 1.98
 1.90
Number of employees 33,577
 29,818
 30,277
 31,006
 30,671
 34,000
 33,000
 37,000
 34,000
 30,000

The above amounts have been restated to include the impact of Accounting Standard Updates adopted in Q1 2018 with the exception of 2015 and 2014, which were not restated for the Revenue Recognition ASU. See additional discussion in Footnote 1.

(a)Non-GAAP currency-neutral comparable definitions of these metrics are reconciled toRecent declines in advertising were the directly comparable measure in accordance with U.S. GAAP within our Management’s Discussion and Analysis. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our underlying operating performance.
(b)Advertising and consumer promotions are included in total brand-building, a measure that we use to determine the level of investment we make to support our brands.  Advertising has declined in 2015 as a result of foreign currency translation, as well as the implementation of efficiency and effectiveness programs including a shift in investments to non-advertising consumer promotion programs.  Total brand-building investment has declined in 2015 approximately 50 basis points as a percentage of net sales.  Our brand building is down including shifts of investment into other areas such as food,zero-based budgeting, the evolving shiftchange in media landscape migrating investment from TV to digital, and efficiencyshifting investment to food innovation and effectiveness benefits.  Our zero-based budgeting initiative may identify additional efficiency and effectiveness opportunities in brand building as we proceed through 2016.  We may choose to reinvest these savings back into brand building or other areas such as food reformulation or capacity to drive revenue growth.  We remain committed to invest in our brands at an industry-leading level to maintain the strength of our many recognizable brands in the marketplace.renovation. 
(c)(b)We use this non-GAAP financial measure, which is reconciled above, to focus management and investors on the amount of cash available for debt repayment, dividend distribution, acquisition opportunities, and share repurchase.
(d)(c)Interest coverage ratio is calculated based on net income attributable to Kellogg Company before interest expense, income taxes, depreciation and amortization, divided by interest expense.




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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Kellogg Company and Subsidiaries
 
RESULTS OF OPERATIONS
Business overview
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to help the reader understand Kellogg Company, our operations and our present business environment. MD&A is provided as a supplement to, and should be read in conjunction with, our Consolidated Financial Statements and the accompanying notes thereto contained in Item 8 of this report.

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg is the world’s leading producer of cereal, second largest producer ofThese foods include snacks, such as cookies, and crackers, and a leading producer of savory snacks, and frozen foods. Additional product offerings include toaster pastries, cereal bars and bites, fruit-flavored snackssnacks; and convenience foods, such as, ready-to-eat cereals, frozen waffles, veggie foods. foods and noodles.
Kellogg products are manufactured and marketed globally. Consumption and share data noted within based on Nielsen x-AOC or other comparable source, for the applicable period.

Segments and growth targets
During Q1 2015, we established a new Kashi operating segment in order to optimize future growth potentialAs of this business. This operating segment is included in the North America Other reportable segment. Including this new operating segment,December 29, 2018, we manage our operations through nineten operating segments that are based on product category or geographic location. These operating segments arehave been evaluated for similarity with regards to economic characteristics, products, production processes, types or classes of customers, distribution methods and regulatory environments to determine if they can be aggregated into reportable segments. We report results of operations inFor the periods presented we have the following reportable segments: U.S. Snacks; U.S. Morning Foods; U.S. Snacks; U.S. Specialty;Specialty Channels; North America Other; Europe; Latin America; and Asia Pacific. The operating segments will change beginning in 2019.

On November 12, 2018, we announced that we would be exploring the sale of our cookies business (including the Keebler, Famous Amos, Mother's and Murray brands), fruit snacks business (including the Stretch Island brand) pie crust and ice cream cone businesses to enable us to bring a sharper focus to our core businesses. This exploration was driven by our need to make strategic choices about our business and the brands within our portfolio. Nevertheless, we believe these iconic and beloved brands can thrive in the portfolio of another organization that can focus on driving growth in these particular categories. The financial impact of the potential sale of businesses will be addressed upon the announcement of any transaction.

Restatement of financial statements
Financial statements for 2017 and 2016 were restated to reflect changes in accounting standards that were adopted on a retrospective basis, as well as product transfer between reportable segmentssegments.

Non-GAAP Financial Measures
This filing includes non-GAAP financial measures that we provide to management and investors that exclude certain items that we do not consider part of on-going operations. Items excluded from our non-GAAP financial measures are discussed in greater detailthe "Significant items impacting comparability" section of this filing. Our management team consistently utilizes a combination of GAAP and non-GAAP financial measures to evaluate business results, to make decisions regarding the future direction of our business, and for resource allocation decisions, including incentive compensation. As a result, we believe the presentation of both GAAP and non-GAAP financial measures provides investors with increased transparency into financial measures used by our management team and improves investors’ understanding of our underlying operating performance and in Note 17 within Notes to Consolidated Financial Statements.their analysis of ongoing operating trends. All historic non-GAAP financial measures have been reconciled with the most directly comparable GAAP financial measures.

We manage our Company

Non-GAAP Financial Measures
Non-GAAP financial measures used for sustainableevaluation of performance defined by our long-term annual growth targets. Our targeted long-term annual growth is low-single-digit (1 to 3%) forinclude currency-neutral comparableand organic net sales, mid-single-digit (4 to 6%) foradjusted and currency-neutral comparableadjusted operating profit, adjusted and high-single-digit (7 to 9%) for currency-neutral comparableadjusted diluted net earnings per share (EPS)., and cash flow. We determine currency-neutral results by dividing or multiplying, as appropriate, the current-period local currency operating results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period. These non-GAAP financial measures may not be comparable to similar measures used by other companies.

Currency-neutral net sales and organic net sales: We adjust the GAAP financial measure to exclude the impact of foreign currency, resulting in currency-neutral sales. In addition, we exclude the impact of acquisitions, dispositions, related integration costs, shipping day differences, and foreign currency, resulting in organic net sales. We excluded the items which we believe may obscure trends in our underlying net sales performance. By providing these non-GAAP net sales measures, management intends to provide investors with a meaningful, consistent comparison of net sales performance for the Company and each of our reportable segments for the periods presented. Management uses these non-GAAP measures to evaluate the effectiveness of initiatives behind net sales growth, pricing realization, and the impact of mix on our business results. These non-GAAP measures are also used to make decisions regarding the future direction of our business, and for resource allocation decisions.

Adjusted: operating profit, net income, and diluted EPS: We adjust the GAAP financial measures to exclude the effect of Project K and cost reduction activities, mark-to-market adjustments for pension plans (service cost, interest cost, expected return on plan assets, and other net periodic pension costs are not excluded), commodities and certain foreign currency contracts, and other costs impacting comparability resulting in adjusted. We excluded the items which we believe may obscure trends in our underlying profitability. By providing these non-GAAP profitability measures, management intends to provide investors with a meaningful, consistent comparison of the Company's profitability measures for the periods presented. Management uses these non-GAAP financial measures to evaluate the effectiveness of initiatives intended to improve profitability, such as Project K, Zero Based Budgeting (ZBB), and Revenue Growth Management, to assess performance of newly acquired businesses, as well as to evaluate the impacts of inflationary pressures and decisions to invest in new initiatives within each of our segments.

Currency-neutral adjusted: gross profit, gross margin, operating profit, net income, and diluted EPS: We adjust the GAAP financial measures to exclude the effect of Project K and cost reduction activities, mark-to-market adjustments for pension plans (service cost, interest cost, expected return on plan assets, and other net periodic pension costs are not excluded), commodities and certain foreign currency contracts, other costs impacting comparability, and foreign currency, resulting in currency-neutral adjusted. We excluded the items which we believe may obscure trends in our underlying profitability. By providing these non-GAAP profitability measures, management intends to provide investors with a meaningful, consistent comparison of the Company's profitability measures for the periods presented. Management uses these non-GAAP financial measures to evaluate the effectiveness of initiatives intended to improve profitability, such as Project K, Zero Based Budgeting (ZBB), and Revenue Growth Management, to assess performance of newly acquired businesses, as well as to evaluate the impacts of inflationary pressures and decisions to invest in new initiatives within each of our segments.

Adjusted effective income tax rate: We adjust the GAAP financial measures to exclude the effect of Project K and cost reduction activities, mark-to-market adjustments for pension plans (service cost, interest cost, expected return on plan assets, and other net periodic pension costs are not excluded), commodities and certain foreign currency contracts. In addition, we have excluded an adjustment for the transitional estimates related to the adoption of U.S. Tax Reform. We excluded the items which we believe may obscure trends in our pre-tax income and the related tax effect of those items on our adjusted effective income tax rate. By providing this non-GAAP measure, management intends to provide investors with a meaningful, consistent comparison of the Company's effective tax rate, excluding the pre-tax income and tax effect of the items noted above, for the periods presented. Management uses this non-GAAP measure to monitor the effectiveness of initiatives in place to optimize our global tax rate.

Cash flow: Defined as net cash provided by operating activities reduced by expenditures for property additions. Cash flow does not represent the residual cash flow available for discretionary expenditures. We use this non-GAAP financial measure of cash flow to focus management and investors on the amount


of cash available for debt repayment, dividend distributions, acquisition opportunities, and share repurchases once all of the Company’s business needs and obligations are met. Additionally, certain performance-based compensation includes a component of this non-GAAP measure.

These measures have not been calculated in accordance with GAAP and should not be viewed as a substitute for GAAP reporting measures.

Significant items impacting comparability

Project K and cost reduction activities
During 2013, we announced Project K, a four-year efficiency and effectiveness program. The program is expected to generate a significant amount of savings that may be invested in key strategic areas of focus for the business. We expect that this investment will drive future growth in revenues, gross margin, operating profit, and cash flow. We recorded pre-tax charges related primarily to Project K of $311 million in 2015, $298 million in 2014, and $250 million in 2013.

In 2015 we initiated the implementation of a zero-based budgeting (ZBB) program in our North America business. In support of the ZBB initiative, we incurred pre-tax charges of approximately $12 million in 2015.
See the Restructuring and cost reduction activities section for more information.

Acquisitions and dispositions
In September 2015, we completed the acquisition of Mass Foods, Egypt's leading cereal company for $46 million, or $44 million net of cash and cash equivalents acquired. The acquisition added $4 million in incremental net sales to our reported results in the European reportable segment for 2015. The acquisition added less than $1 million of incremental operating profit (before transaction and integration costs) to our reported results for 2015.
In January 2015, we completed the acquisition of a majority interest in Bisco Misr, the number one packaged biscuits company in Egypt for $125 million, or $117 million net of cash and cash equivalents acquired. The acquisition added $54 million in incremental net sales to our reported results in the European reportable segment for 2015. The acquisition added $4 million of incremental operating profit (before transaction and integration costs) to our reported results for 2015.

18




During the quarter ended September 27, 2014, we entered into an agreement to sell our vegan and vegetarian canned-meat substitute business unit under the Loma Linda brand to Atlantic Natural Foods (ANF), LLC of Nashville, N.C. The disposition negatively impacted reported net sales in the U.S. Specialty reportable segment by approximately $9 million in 2015.

Integration and transaction costs
We have incurred integration and transaction costs related to the 2015 acquisitions of Bisco Misr and Mass Foods, the 2015 entry into a joint venture with Tolaram Africa, and the 2012 acquisition of Pringles as we move these businesses into the Kellogg business model. We recorded pre-tax integration and transaction costs of $30 million in 2015. We also recorded pre-tax integration costs of $43 million and $65 million in 2014 and 2013, respectively.

Mark-to-market accounting for pension plans, commodities, and certain foreign currency contracts
We recognize mark-to-market adjustments for pension plans, commodity contracts, and certain foreign currency contracts as incurred. Actuarial gains/losses for pension plans are recognized in the year they occur. Changes between contract and market prices for commodities contracts and certain foreign currency contracts result in gains/losses that are recognized in the quarter they occur. We recorded a total pre-tax mark-to-market chargescharge of $446$343 million $784for 2018, a total pre-tax mark-to-market benefit of $45 million in 2017 and a benefittotal pre-tax mark-to-market charge of $947$261 million in 2016. Within these totals, the pre-tax mark-to-market charge for pension plans was $335 million for 2015, 2014,2018, a pre-tax mark-to-market benefit for pension plans was $86 million for 2017 and 2013, respectively.a pre-tax mark-to-market charge for pension plans was $314 million for 2016.

Other costs impacting comparabilityProject K and cost reduction activities
In 2015, a seriesProject K continued generating savings used to invest in key strategic areas of previously executed agreements between Kellogg'sfocus for the business. We recorded pre-tax charges related to this program of $143 million in 2018, $263 million in 2017, and a third party variable interest entity (VIE) were terminated resulting$325 million in our determination that we were no longer2016.

See the primary beneficiaryRestructuring and cost reduction activities section for more information.

Brexit impacts
With the uncertainty of the VIE. Accordingly,United Kingdom (U.K.) exiting the European Union (EU), commonly referred to as Brexit, we deconsolidatedhave begun preparations to proactively prepare for the financial statementspotential adverse impacts of the VIE.Brexit, such as delays at ports of entry and departure. As a result, we incurred pre-tax charges of $3 million for the agreement terminationsyear ended December 29, 2018.

Business and portfolio realignment
Up front and/or one-time costs related settlements,to: pending and prospective divestitures and acquisitions, including our previously announced proposed divestiture of our cookies, fruit snacks, pie crusts, and ice-cream cone businesses. As a result, we recognizedincurred pre-tax charges of $5 million for the year ended December 29, 2018.

Debt redemption
During the quarter ended April 2, 2016, we redeemed $475 million of our 7.45% U.S. Dollar Debentures due 2031. In connection with the debt redemption, we incurred $153 million of interest expense, consisting primarily of a losspremium on the tender offer and also including accelerated losses on pre-issuance interest rate hedges, acceleration of $19fees and debt discount on the redeemed debt and fees related to the tender offer.

Venezuela
As of December 31, 2016, we deconsolidated and changed to the cost method of accounting for our Venezuelan subsidiary. We recorded a $72 million pre-tax charge in Other income (expense), net.
In connection withnet as we fully impaired the value of our cost method investment in Venezuela. The deconsolidation charge included the historical cumulative translation losses of approximately $63 million related to our Venezuelan operations that had previously been recorded in accumulated other comprehensive losses within equity. Additionally, the deconsolidation we derecognized all assets and liabilitiesreduced net sales by $31 million for the year ended December 31, 2016 which impacted the comparability of the VIE, including an allocation of a portion of goodwill from the U.S. Snacks operating segment, resulting in a $67 million non-cash gain, which was recorded within operating profit.2017 to 2016 reported results.

During 2014 we incurred $6 million of costs related to the evaluation of potential acquisitions.

Venezuela remeasurement and long-lived asset impairment
While we continue to qualify for participation in CENCOEX at the official rate, there has been a continued reduction in the level of U.S. dollars available to exchange, in part due to recent declines in the price of oil and the overall decline of the macroeconomic environment within the country. We have experienced an increase in the amount of time it takes to exchange bolivars for U.S. dollars through the CENCOEX exchange during the year. Given this economic backdrop, and upon review of U.S. dollar cash needs in our Venezuela operations as of the quarter ended July 4,In 2015 we concluded that we were no longer able to obtain sufficient U.S. dollars on a timely basis through the CENCOEXDIPRO exchange to support our Venezuela operations resulting in a decision to remeasure our Venezuela subsidiary's financial statements using the SIMADIDICOM (formerly SIMADI) rate. We have evaluated all of the facts and circumstances surrounding our Venezuelan business and determined that as of January 2, 2016 the SIMADI rate continues to be the appropriate rate to use for remeasuring our Venezuelan subsidiary’s financial statements.
In connection withFollowing the change from the CENCOEX rate to the SIMADIDICOM (formerly SIMADI) rate that occurred in the quarter ended July 4, 2015, we evaluated the carrying value of our non-monetary assets for impairment and lower of cost or market adjustments. As a result of moving from the CENCOEX official rate to the SIMADI rate, we recorded pre-tax charges totaling $152 million, including $112 million in the Latin America operating segment and $40 million in the Corporate operating segment. Of the total charges, $100 million was recorded in COGS, $3 million was recorded in SGA, and $49 million was recorded in Other income (expense), net. These charges consist of $47 million related to the remeasurement of net monetary assets denominated in Venezuelan bolivar at the SIMADI exchange rate (recorded in Other income (expense), net), $56 million related to reducing inventory to the lower of cost or market (recorded in COGS) and $49 million related to the impairment of long-lived assets in Venezuela (recorded primarily in COGS).

As expected, after moving to the SIMADI rate, our Venezuelan subsidiary utilized assets that continued to be remeasured at historical exchange rates. This resulted in an additional unfavorable impact of $17 million in the Latin America operating segment, including an impact to COGS of $12 million and SGA of $5 million. The total 2015 impact of moving from the CENCOEX official rate to the SIMADI rate was $169 million on a pre-tax basis, or approximately $.42 on a fully-diluted EPS basis.

19




As of January 2, 2016, certain non-monetary assets related to our Venezuelan subsidiary continuecontinued to be remeasured at historical exchange rates. As these assets arewere utilized by our Venezuelan subsidiary during the first half of 2016 they will bewere recognized in the income statement at historical exchange rates resulting in an unfavorable impact. We experienced an unfavorable pre-tax impact of approximately $4 million.$11 million in 2016 related to the utilization of these remaining non-monetary assets, primarily impacting COGS.



Acquisitions
In December 2016, the Company acquired Ritmo Investimentos, controlling shareholder of Parati S/A, Afical Ltda and Padua Ltda ("Parati Group"), a leading Brazilian food group. In our Latin America reportable segment for the year ended December 30, 2017, the acquisition added $203 million in net sales that impacted the comparability to 2016 reported results.

In October of 2017, the Company acquired Chicago Bar Company LLC manufacturer of RXBAR, a high protein snack bar made of simple ingredients. In our North America Other reportable segment for the year ended December 29, 2018, the acquisition added $186 million in net sales that impacted the comparability of 2017 reported results. Additionally, for the year ended December 30, 2017, the acquisition added $27 million in net sales that impacted the comparability of 2016 reported results.

In May of 2018, the Company acquired an incremental 1% ownership interest in Multipro, which along with concurrent changes to the shareholders' agreement, resulted in the Company now having a 51% controlling interest in and began consolidating Multipro, a leading distributor of a variety of food products in Nigeria and Ghana. In our Asia Pacific reportable segment, for the year ended December 30, 2018, the acquisition added $536 million in net sales that impacted the comparability of 2017 reported results.

Shipping day differences
The Company's fiscalIn December 2017, we eliminated a one-month timing difference in reporting of financial results for the Parati Group. This update resulted in an additional month of financial results being reported in the year normally endsended December 30, 2017, which included $14 million of net sales that impacted the comparability of 2018 versus 2017 and 2017 versus 2016 reported results.

Adoption of U.S. Tax Reform
In conjunction with the adoption of U.S. Tax Reform, we finalized our provisional estimates resulting in a net $11 million reduction of income tax expense for the year ended December 29, 2018, primarily related to the transition tax and assertion on foreign earnings. Additionally, for the year ended December 30, 2017, we recorded net tax expense totaling $8 million related primarily to the remeasurement of deferred tax assets and liabilities, as well as the transition tax on foreign earnings.

Gain on unconsolidated entities, net
In connection with the Multipro business combination, the Company recognized a one-time, non-cash gain on the Saturday closestdisposition of our previously held equity interest in Multipro of $245 million. Additionally, the Company exercised its call option to December 31 and asacquire a result,50% interest in Tolaram Africa Foods, PTE LTD, a 53rd week is added approximately every sixth year. The Company's 2014 fiscal year ended on January 3, 2015, and includedholding company with a 53rd week. While quarters normally consist49% equity interest in an affiliated food manufacturer, resulting in the Company having a 24.5% interest in the affiliated food manufacturer. In conjunction with the exercise, the Company recognized a one-time, non-cash loss of 13-week periods,$45 million, which represents an other than temporary excess of cost over fair value of the fourthinvestment. These amounts were recorded within Earnings (loss) from unconsolidated entities during the second quarter of 2014 included a 14th week. For comparability, the impact of the 53rd week is excluded from our comparable results. The impact of the fourth quarter 2014 53rd week was $197 million for net sales, $36 million for operating profit and $.07 on a fully-diluted EPS basis.2018.

Foreign currency translation and the impact of Venezuela
We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-periodcurrent period local currency operating results by the currency exchange rates used to translate our financial statements in the comparable prior-yearprior year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.

As a result of our decision to change the exchange rate that we use to remeasure our Venezuela subsidiary from CENCOEX to the SIMADI exchange rate beginning mid-2015, the methodology we use to calculate Organic net sales exclude the impact of acquisitions, including the foreign currency translation, as described above, results in certain year-over-year growth rates that require additional commentary. We believe thatimpact calculated by applying the use of our standard currency-neutral methodology in combination with the additional commentary provides important information to more fully understand our currency-neutral operating results.

Our 2015 guidance that was maintained consistently throughout theprior year reflected an expectation of being approximately flat for currency-neutral comparable net sales and a decline of 2% to 4% for currency-neutral comparable operating profit. Within this guidance, Venezuela was expected to contribute approximately 1% of growth for both currency-neutral comparable net sales and currency-neutral comparable operating profit. In the second half of 2015, the Venezuela business experienced significant unplanned inflation that impacted both currency-neutral comparable net sales and operating profit that was much larger than anticipated in the guidance. To provide increased visibility into how we have delivered against our 2015 guidance, the commentary below provides both currency-neutral comparable results, which include the entire impact of Venezuela, as well as an adjusted measure that excludes the impact of Venezuela.

For the quarter ended January 2, 2016, Latin America currency-neutral comparable net sales and operating profit growth were 45.3% and 46.2% respectively. Excluding Venezuela, Latin America currency-neutral comparable net sales and operating profit growth would have been approximately 1.4% and 2.0%, respectively.

For the year-to-date period ended January 2, 2016, Latin America currency-neutral comparable net sales and operating profit growth were 24.6% and 15.4% respectively. Excluding Venezuela, Latin America currency-neutral comparable net sales and operating profit growth would have been approximately 1.3% and a decline of 3.4%, respectively.

For the quarter ended January 2, 2016, Kellogg Consolidated currency-neutral comparable net sales and operating profit growth was 4.2% and 2.8%, respectively. Excluding Venezuela, Kellogg Consolidated currency-neutral comparable net sales and operating profit growth would have been approximately 0.4% and 0.3%, respectively.

For the year-to-date period ended January 2, 2016, Kellogg Consolidated currency-neutral comparable net sales and operating profit growth was 1.2% and a decline of 2.3%, respectively. Excluding Venezuela, Kellogg Consolidated currency-neutral comparable net sales and operating profit would have declined by 0.8% and 3.6%, respectively.

Non-GAAP Measures
Comparability of certain financial measures is affected significantly by several types of financial impacts such as foreign currency translation, integration and transaction costs, mark-to-market adjustments for pension plans,

20



commodities and certain foreign currency contracts, Project K costs, costs associated with the Venezuela remeasurement and long-lived asset impairment, costs associated with the VIE deconsolidation, differences in shipping days, acquisitions, dispositions, and other costs impacting comparability. To provide increased transparency and assist in understanding our comparable operating performance, we use non-GAAP financial measures within MD&A that exclude these financial impacts.

Non-GAAP financial measures used include comparable net sales, currency-neutral comparable net sales, comparable net sales growth, currency-neutral comparable net sales growth, comparable gross margin, currency-neutral comparable gross margin, comparable gross profit, currency-neutral comparable gross profit, comparable SGA%, currency-neutral comparable SGA%, comparable operating margin, currency-neutral comparable operating margin, comparable operating profit, currency-neutral comparable operating profit, comparable operating profit growth, currency-neutral comparable operating profit growth, comparable income taxes, currency-neutral comparable income taxes, comparable effective tax rate, currency-neutral comparable effective tax rate, comparable net income attributablerates to Kellogg Company, currency-neutral comparable net income attributable to Kellogg Company, comparable diluted EPS, currency-neutral comparable diluted EPS, comparable diluted EPS growth, and currency-neutral comparable diluted EPS growth.current period results.

Financial results
For the full year 2015,2018, our reported net sales decreasedincreased by 7.2%5.4% due primarily to acquisition of RX (October 2017) and the consolidation of Multipro (May 2018) partially offset by unfavorable foreign currency as the U.S. Dollar strengthened against key currencies. Organic net sales were flat compared to the prior year as underlying growth was offset by the negative impact of foreign currency translationlist-price adjustments and shipping day differencesrationalization of stock-keeping units related to the mid-2017 transition from the 53rd week that was recognizedDirect-Store Delivery (DSD) in the prior year. Currency-neutral comparable net sales increased by 1.2%, which was better than our expectations, and includes the benefit of pricing taken in Venezuela to offset cost inflation. We experienced currency-neutral comparable net sales growth in Latin America, which was driven primarily by pricing taken in Venezuela. We also experienced currency-neutral comparable net sales growth in Asia-Pacific, U. S. Specialty and the Canadian business which is included in the North America Other reportable segment.U.S. Snacks.

Reported operating profit increased by 6.6% primarily23% due to lower restructuring charges, the consolidation of Multipro results, and favorable year-over-year changemark-to-market impacts. Currency-neutral adjusted operating profit was up slightly compared to the prior year due to cost savings that funded and offset a substantial planned increase in the pension mark-to-marketadvertising and promotion investment as well as higher freight costs, and adverse mix and incremental costs, much of which


was partially offset by the negative impact of foreign currency translation,related to growth in new pack formats. Currency-neutral adjusted operating profit excludes the impact of remeasuring our Venezuela business usingrestructuring, mark-to-market, foreign currency and other expenses related to the SIMADI rate in the second quarter of 2015, and the impact of resetting incentive compensation levels. Currency-neutral comparable operating profit declined by 2.3%, at the high endproposed divestiture of our expectations, due to the resetting of incentive compensation levels which impacted results by approximately 3%. The 1% growth excluding the effect of resetting incentive compensation levels was the result of sales growthcookies, fruit snacks, pie crusts, and a 50 basis point reduction in brand-building investmentice-cream cone businesses, as a percentage of net sales. Our brand building is down including shifts of investment into other areas suchwell as food, the evolving shift in media investment from TV to digital, and efficiency and effectiveness benefits. Our zero-based budgeting initiative may identify additional efficiency and effectiveness opportunities in brand building as we proceed through 2016.  We may choose to reinvest these savings back into brand building or other areas such as food reformulation or capacity to drive revenue growth.  We remain committed to invest in our brands at an industry-leading level to maintain the strength of our many recognizable brands in the marketplace.preparing for potential Brexit.

Reported diluted EPS of $1.72$3.83 was down 1.7%up 7% compared to the prior year of $1.75. Reported diluted EPS was impacted negatively$3.58 due primarily to a one-time non-cash gain related to our transaction in West Africa, a lower effective tax rate as a result of U.S. Tax Reform as well as benefits from discrete tax items, and lower restructuring charges partially offset by Project K costs ($.64),unfavorable mark-to-market accounting ($.84), the remeasurement of the Venezuelan business using the SIMADI rate ($.42), foreign currency translation ($.28), and integration costs ($.06), and was impacted positively by a VIE deconsolidation ($.14) and acquisitions ($.01).impacts. Currency-neutral comparableadjusted diluted EPS of $3.81$4.32 was flatup 8% compared to prior year of $3.81, in line with our expectations.$4.00, after excluding the impact of mark-to-market, restructuring, the adoption of U.S. Tax Reform, gain from unconsolidated entities, costs related to proposed divestitures and Brexit.


21



Reconciliation of certain non-GAAP Financial Measures
Consolidated results (dollars in millions, except per share data) 2015 2014
Reported net income attributable to Kellogg Company $614
 $632
Mark-to-market (298) (513)
Project K and cost reduction activities (229) (218)
VIE deconsolidation and other costs impacting comparability 50
 (4)
Integration and transaction costs (22) (31)
Acquisitions/divestitures 5
 
Shipping day differences 
 25
Venezuela remeasurement (149) 
Comparable net income attributable to Kellogg Company $1,257
 $1,373
Foreign currency impact (100) 
Currency neutral comparable net income attributable to Kellogg Company $1,357
 $1,373
Reported diluted EPS $1.72
 $1.75
Mark-to-market (0.84) (1.42)
Project K and cost reduction activities (0.64) (0.61)
VIE deconsolidation and other costs impacting comparability 0.14
 (0.01)
Integration and transaction costs (0.06) (0.09)
Acquisitions/divestitures 0.01
 
Shipping day differences 
 0.07
Venezuela remeasurement (0.42) 
Comparable diluted EPS $3.53
 $3.81
Foreign currency impact (0.28) 
Currency neutral comparable diluted EPS $3.81
 $3.81
Currency neutral comparable diluted EPS growth %  
Consolidated results (dollars in millions, except per share data) 2018 2017
Reported net income attributable to Kellogg Company $1,336
 $1,254
Mark-to-market (pre-tax) (343) 45
Project K and cost reduction activities (pre-tax) (143) (263)
Brexit impacts (pre-tax) (3) 
Business and portfolio realignment (pre-tax) (5) 
Income tax impact applicable to adjustments, net* 109
 80
Adoption of U.S. Tax Reform 11
 (8)
Gain from unconsolidated entities, net 200
 
Adjusted net income attributable to Kellogg Company $1,510
 $1,400
Foreign currency impact 4
  
Currency-neutral adjusted net income attributable to Kellogg Company $1,506
 $1,400
Reported diluted EPS $3.83
 $3.58
Mark-to-market (pre-tax) (0.98) 0.13
Project K and cost reduction activities (pre-tax) (0.41) (0.75)
Brexit impacts (pre-tax) (0.01) 
Business and portfolio realignment (pre-tax) (0.01) 
Income tax impact applicable to adjustments, net* 0.30
 0.22
Adoption of U.S. Tax Reform 0.04
 (0.02)
Gain from unconsolidated entities, net 0.57
 
Adjusted diluted EPS $4.33
 $4.00
Foreign currency impact 0.01
  
Currency-neutral adjusted diluted EPS $4.32
 $4.00
Currency-neutral adjusted diluted EPS growth 8.0%  
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.
* Represents the estimated income tax effect on the reconciling items, using weighted-average statutory tax rates, depending upon the applicable jurisdiction.


Consolidated results (dollars in millions, except per share data) 2017 2016
Reported net income attributable to Kellogg Company $1,254
 $699
Mark-to-market (pre-tax) 45
 (261)
Project K and cost reduction activities (pre-tax) (263) (325)
Debt redemption (pre-tax) 
 (153)
Venezuela deconsolidation (pre-tax) 
 (72)
Venezuela remeasurement (pre-tax) 
 (11)
Income tax impact applicable to adjustments, net* 80
 198
Adoption of U.S. Tax Reform (8) 
Adjusted net income attributable to Kellogg Company $1,400
 $1,323
Foreign currency impact (6)  
Currency-neutral adjusted net income attributable to Kellogg Company $1,406
 $1,323
Reported diluted EPS $3.58
 $1.97
Mark-to-market (pre-tax) 0.13
 (0.74)
Project K and cost reduction activities (pre-tax) (0.75) (0.92)
Debt redemption (pre-tax) 
 (0.43)
Venezuela deconsolidation (pre-tax) 
 (0.20)
Venezuela remeasurement (pre-tax) 
 (0.03)
Income tax impact applicable to adjustments, net* 0.22
 0.55
Adoption of U.S. Tax Reform (0.02) 
Adjusted diluted EPS $4.00
 $3.74
Foreign currency impact (0.02)  
Currency-neutral adjusted diluted EPS $4.02
 $3.74
Currency-neutral adjusted diluted EPS growth 7.5%  
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.
* Represents the estimated income tax effect on the reconciling items, using weighted-average statutory tax rates, depending upon the applicable jurisdiction.



Net sales and operating profit
2018 compared to 2017
The following tables provide an analysis of net sales and operating profit performance for 2018 versus 2017:
Year ended December 29, 2018            
(millions) 
U.S.
Snacks
 
U.S.
Morning
Foods
 
U.S.
Specialty Channels
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported net sales $2,957
 $2,643
 $1,235
 $1,853
 $2,395
 $947
 $1,517
 $
 $13,547
Foreign currency impact on total business (inc)/dec 
 
 
 (3) 46
 (47) (102) 
 (106)
Currency-neutral net sales $2,957
 $2,643
 $1,235
 $1,856
 $2,349
 $994
 $1,619
 $
 $13,653
Acquisitions 
 
 
 186
 
 
 536
 
 722
Foreign currency impact on acquisitions (inc)/dec 
 
 
 
 
 
 89
 
 89
Organic net sales $2,957
 $2,643
 $1,235
 $1,670
 $2,349
 $994
 $994
 $
 $12,842
                   
Year ended December 30, 2017            
(millions) U.S.
Snacks
 U.S.
Morning
Foods
 
U.S.
Specialty Channels
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported net sales $3,110
 $2,709
 $1,242
 $1,612
 $2,291
 $944
 $946
 $
 $12,854
Shipping day differences 
 
 
 
 
 14
 
 
 14
Organic net sales $3,110
 $2,709
 $1,242
 $1,612
 $2,291
 $930
 $946
 $
 $12,840
                   
% change - 2018 vs. 2017:              
Reported growth (4.9)% (2.4)% (0.6)% 15.0 % 4.5% 0.3 % 60.4 % % 5.4 %
Foreign currency impact  %  %  % (0.2)% 1.9% (5.0)% (10.7)% % (0.8)%
Currency-neutral growth (4.9)% (2.4)% (0.6)% 15.2 % 2.6% 5.3 % 71.1 % % 6.2 %
Acquisitions  %  %  % 11.5 % %  % 56.6 % % 5.6 %
Shipping day differences  %  %  %  % % (1.6)%  % % (0.1)%
Foreign currency impact on acquisitions (inc)/dec  %  %  %  % %  % 9.5 % % 0.7 %
Organic growth (4.9)% (2.4)% (0.6)% 3.7 % 2.6% 6.9 % 5.0 % %  %
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.







Consolidated results (dollars in millions, except per share data) 2014 2013
Reported net income attributable to Kellogg Company $632
 $1,807
Mark-to-market (513) 628
Project K and cost reduction activities (218) (183)
VIE deconsolidation and other costs impacting comparability (4) 
Integration and transaction costs (31) (46)
Acquisitions/divestitures 
 2
Shipping day differences 25
 
Venezuela remeasurement 
 (11)
Comparable net income attributable to Kellogg Company $1,373
 $1,417
Foreign currency impact (2) 
Currency neutral comparable net income attributable to Kellogg Company $1,375
 $1,417
Reported diluted EPS $1.75
 $4.94
Mark-to-market (1.42) 1.72
Project K and cost reduction activities (0.61) (0.50)
VIE deconsolidation and other costs impacting comparability (0.01) 
Integration and transaction costs (0.09) (0.13)
Acquisitions/divestitures 
 0.01
Shipping day differences 0.07
 
Venezuela remeasurement 
 (0.03)
Comparable diluted EPS $3.81
 $3.87
Foreign currency impact (0.01) 
Currency neutral comparable diluted EPS $3.82
 $3.87
Currency neutral comparable diluted EPS growth (1.3)%  
Year ended December 29, 2018            
(millions) 
U.S.
Snacks
 
U.S.
Morning
Foods
 
U.S.
Specialty Channels
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported operating profit $446
 $478
 $251
 $222
 $297
 $102
 $128
 $(218) $1,706
Mark-to-market 
 
 
 
 
 
 
 7
 7
Project K and cost reduction activities (28) (50) (4) (25) (33) (15) (11) (7) (173)
Brexit impacts 
 
 
 
 (3) 
 
 
 (3)
Business and portfolio realignment (3) 
 
 
 
 
 
 (2) (5)
Adjusted operating profit $477
 $528
 $255
 $247
 $333
 $117
 $139
 $(216) $1,880
Foreign currency impact 
 
 
 (2) 6
 (3) (7) 3
 (3)
Currency-neutral adjusted operating profit $477
 $528
 $255
 $249
 $327
 $120
 $146
 $(219) $1,883
                  
Year ended December 30, 2017           
(millions) U.S.
Snacks
 U.S.
Morning
Foods
 
U.S.
Specialty Channels
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate Kellogg
Consolidated
Reported operating profit $138
 $567
 $312
 $229
 $276
 $108
 $84
 $(327) $1,387
Mark-to-market 
 
 
 
 
 
 
 (81) (81)
Project K and cost reduction activities (309) (18) (2) (16) (40) (8) (11) (7) (411)
Adjusted operating profit $447
 $585
 $314
 $245
 $316
 $116
 $95
 $(239) $1,879
                   
% change - 2018 vs. 2017:              
Reported growth 224.4 % (15.7)% (19.8)% (3.0)% 7.8 % (5.2)% 50.7 % 33.1 % 22.9 %
Mark-to-market  %  %  %  %  %  %  % 25.2 % 7.3 %
Project K and cost reduction activities 218.3 % (6.0)% (0.7)% (3.9)% 3.1 % (5.6)% 6.1 % (0.5)% 16.1 %
Brexit impacts  %  %  %  % (0.9)%  %  %  % (0.2)%
Business and portfolio realignment (0.8)%  %  %  %  %  %  % (0.8)% (0.3)%
Adjusted growth 6.9 % (9.7)% (19.1)% 0.9 % 5.6 % 0.4 % 44.6 % 9.2 %  %
Foreign currency impact  %  %  % (0.4)% 1.9 % (2.8)% (7.2)% 0.6 % (0.1)%
Currency-neutral adjusted growth 6.9 % (9.7)% (19.1)% 1.3 % 3.7 % 3.2 % 51.8 % 8.6 % 0.1 %
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.

22




NetU.S. Snacks
This segment consists primarily of crackers, cookies, savory snacks, wholesome snacks and fruit-flavored snacks.

Reported net sales declined 4.9% primarily due to unfavorable price/mix as a result of the year-on-year impact of list-price adjustments and rationalization of stock-keeping units related to the DSD exit in the back half of 2017 and a slight decrease in volume. These impacts were partially offset by improved performance of key brands like Cheez-it, Pringles, and Rice Krispies Treats, all of which grew consumption and share during the year.

All of our ex-DSD categories experienced year-over-year gains in velocity, as we now have a stronger set of SKUs on the shelf which are being supported with brand building.

Overall, the cookie category was flat compared to the prior year. We lost both consumption and share on lower volume. However, Keebler Fudge Shoppe, Keebler Grahams, Mother's and Famous Amos grew both consumption and share during the year behind resumed investment support.



Reported operating profit increased significantly from the prior year due primarily to lower restructuring charges as the prior year included costs associated with our DSD transition. Currency-neutral adjusted operating profit increased 6.9% after excluding the impact of restructuring charges due to lower overhead expense as a result of our transition out of DSD in mid-2017.

U.S. Morning Foods
This segment consists primarily of cereal and toaster pastries. Reported net sales declined 2.4% as a result of decreased volume and unfavorable pricing/mix.

Cereal net sales were down on lower volume and unfavorable pricing/mix as consumption and share were impacted by category-wide softness and the mid-year supply chain disruption for Honey Smacks, which returned to shelves in the fourth quarter, but offset improving performance elsewhere in the portfolio. Cereal share excluding Honey Smacks was roughly flat compared to the prior year as we continued to make progress toward stabilizing key health and wellness brands by emphasizing their wellness attributes and our Core 6 cereal brands collectively grew share during 2018.

Additionally, Pop-Tarts posted a slight increase in net sales on higher volume while returning to consumption growth in the second half of the year.

Reported operating profit decreased 16% due to higher restructuring charges, lower net sales and adverse mix and costs related to launching new pack formats. Currency-neutral adjusted operating profit decreased 9.7% after eliminating the impact of restructuring charges.
2015
U.S. Specialty Channels
This segment sells the full line of Kellogg products to channels such as food service, convenience stores, vending and others.

Reported net sales declined 0.6% as a result of lower volume and unfavorable pricing/mix as it lapped hurricane-related shipments in the back-half of 2017. The hurricane impact was mainly in the food service channel, offsetting growth in the segment's other major channels.

Reported operating profit decreased 20% due to revised allocation of costs between U.S. operating segments. Currency-neutral adjusted operating profit decreased 19% after excluding the impact of restructuring charges.

North America Other
This segment is composed of our U.S. Frozen Foods, Kashi Company, Canada, and RX businesses.

Reported net sales increased 15% due primarily to the RXBAR acquisition and growth in U.S. Frozen and Canada. Organic net sales increased 3.7% on higher volume and favorable pricing/mix after excluding the impact of the RX acquisition and foreign currency.

U.S. Frozen net sales for the year grew on higher volume and favorable price/mix. Eggo® grew share and consumption during the year, benefiting from renovated food and packaging, including the relaunch of our premium Thick N' Fluffy line as well as continued success with Disney-shaped waffles. Morningstar Farms' consumption accelerated in 2018, as we refocused on our core offerings, renovating our food for cleaner labeling and honing our message around plant-based protein.

In Canada we posted sales growth on favorable pricing/mix offset by slightly lower volume as we gained share in most of our categories.

Kashi Company reported slightly lower net sales on lower volume partially offset by favorable pricing/mix. Kashi cereals increased both consumption and share during 2018 as a result of strong innovation and effective messaging. Innovations like Kashi by kids and new offerings under the GoLean line are gaining traction, and the business benefited from the continued success of our Bear Naked brand which grew consumption during the year. The improvements in cereal were offset by lower consumption and share in wholesome snacks during 2018.

Reported operating profit decreased 3.0% due to higher restructuring charges and a double-digit increase in brand building. These impacts were partially offset by higher net sales and Project K savings. Currency-neutral adjusted operating profit increased 1.3% after excluding the impact of restructuring and foreign currency.



Europe
Reported net sales increased 4.5% due primarily to higher volume and favorable foreign currency partially offset by unfavorable pricing/mix. Organic net sales increased 2.6% after excluding the impact of foreign currency.

The return to organic net sales growth in 2018 was led by broad-based growth in Pringles, and by expansion in emerging markets like Russia and the Middle East.

In Pringles, we ran a successful campaign during the World Cup in the summer and sustained the brand with new pack formats and effective media. The brand grew share in seven of our eight major markets.

Cereal net sales declines moderated during 2018 due to improving share performance in markets across the region. Most notably, we grew share in both the U.K. and France, continuing its improving trend with growth in several brands.

Emerging markets were a driver of Europe's growth in both cereal and snacks, led by Northern Africa, Russia, and the Middle East.

Reported operating profit increased 7.8% due to higher net sales, lower restructuring charges, and favorable foreign currency. Currency-neutral adjusted operating profit increased 3.7% after excluding the impact of restructuring charges and foreign currency.

Latin America
Reported net sales increased 0.3% due to higher volume partially offset by shipping day differences, unfavorable pricing/mix and unfavorable foreign currency. Organic net sales increased 6.9%, led by Mexico and Mercosur markets, after excluding the impact of foreign currency and shipping days.

Mexico posted net sales growth during the year on higher volume and favorable pricing/mix, growing consumption and share in cereal. Across the region, our cereal sales grew at a mid-single digit rate in 2018.

Our snacks business posted growth, lead by Pringles in Mexico and Caribbean/Central America.

Parati net sales grew on higher volume and favorable pricing/mix, and continued to grow consumption and share in Brazil, despite the trucker strike and volatile political environment.

Reported operating profit decreased 5.2%, primarily due to higher restructuring charges and unfavorable foreign currency.  Currency-neutral adjusted operating profit increased 3.2% after excluding the impact of restructuring and foreign currency.
Asia Pacific
Reported net sales increased 60% due primarily to the consolidation of the Multipro business partially offset by unfavorable foreign currency. Organic net sales increased 5.0% on higher volume and slightly favorable pricing/mix after excluding Multipro results and the impact of foreign currency.

Organic growth was led by cereal, whose broad-based growth accelerated in 2018. Our cereal business held share in the stabilized Australia market, gained share in markets like Japan and Korea, and continued to generate double-digit growth in emerging markets like India and Southeast Asia.

Our Pringles business posted high single-digit growth for the year as we continue to expand product offerings in certain markets while launching new pack-formats in others, extending the brand's distribution reach.

Reported operating profit increased 51% due primarily to the consolidation of the Multipro business beginning in May of 2018, as well as productivity and brand building efficiencies as a result of Project K, partially offset by unfavorable foreign currency. Currency-neutral adjusted operating profit improved 52% after excluding the impact of restructuring and foreign currency.




Corporate
Reported operating expense improved 33% due primarily to favorable year-over-year mark-to-market impacts. Currency-neutral adjusted operating profit improved 8.6% due primarily to lower pension costs, after excluding the impact of mark-to-market, restructuring, foreign currency and business and portfolio realignment activities.


2017 compared to 20142016
The following tables provide an analysis of net sales and operating profit performance for 20152017 versus 2014:2016:
Year ended January 2, 2016            
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported Net Sales $2,992
 $3,234
 $1,181
 $1,687
 $2,497
 $1,015
 $919
 $
 $13,525
Project K and cost reduction activities 
 
 
 (2) (2) 
 
 
 (4)
Integration and transaction costs 
 
 
 
 
 
 (1) 
 (1)
Acquisitions/divestitures 
 
 
 
 58
 
 
 
 58
Differences in shipping days 
 
 
 
 (3) 
 
 
 (3)
Comparable Net Sales $2,992
 $3,234
 $1,181
 $1,689
 $2,444
 $1,015
 $920
 $
 $13,475
Foreign currency impact 
 
 
 (86) (376) (486) (121) 
 (1,069)
Currency-Neutral Comparable Net Sales $2,992
 $3,234
 $1,181
 $1,775
 $2,820
 $1,501
 $1,041
 $
 $14,544
Year ended January 3, 2015            
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported Net Sales $3,108
 $3,329
 $1,198
 $1,864
 $2,869
 $1,205
 $1,007
 $
 $14,580
Project K and cost reduction activities 
 
 
 (1) 
 (1) 
 
 (2)
Integration and transaction costs 
 
 
 
 
 
 (1) 
 (1)
Acquisitions/divestitures 
 
 9
 
 
 
 
 
 9
Differences in shipping days 66
 44
 16
 30
 32
 1
 8
 
 197
Comparable Net Sales $3,042
 $3,285
 $1,173
 $1,835
 $2,837
 $1,205
 $1,000
 $
 $14,377
Foreign currency impact 
 
 
 
 
 
 
 
 
Currency-Neutral Comparable Net Sales $3,042
 $3,285
 $1,173
 $1,835
 $2,837
 $1,205
 $1,000
 $
 $14,377
% change - 2015 vs. 2014:              
As Reported (3.7)% (2.9)% (1.4)% (9.5)% (13.0)% (15.8)% (8.8)% % (7.2)%
Project K and cost reduction activities  %  %  %  % (0.1)%  %  % %  %
Integration and transaction costs  %  %  %  %  %  % (0.1)% %  %
Acquisitions/divestitures  %  % (0.8)%  % 2.0 %  %  % % 0.4 %
Differences in shipping days (2.1)% (1.3)% (1.3)% (1.5)% (1.1)%  % (0.8)% % (1.3)%
Comparable growth (1.6)% (1.6)% 0.7 % (8.0)% (13.8)% (15.8)% (7.9)% % (6.3)%
Foreign currency impact  %  %  % (4.8)% (13.2)% (40.4)% (11.9)% % (7.5)%
Currency-Neutral Comparable growth (1.6)% (1.6)% 0.7 % (3.2)% (0.6)% 24.6 % 4.0 % % 1.2 %
Year ended December 30, 2017            
(millions) 
U.S.
Snacks
 
U.S.
Morning
Foods
 
U.S.
Specialty Channels
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported net sales $3,110
 $2,709
 $1,242
 $1,612
 $2,291
 $944
 $946
 $
 $12,854
Foreign currency impact on total business (inc)/dec 
 
 
 12
 (18) 17
 25
 
 36
Currency-neutral net sales $3,110
 $2,709
 $1,242
 $1,600
 $2,309
 $927
 $921
 $
 $12,818
Acquisitions 
 
 
 28
 11
 203
 
 
 242
Shipping day differences 
 
 
 
 
 14
 
 
 14
Foreign currency impact on acquisitions (inc)/dec 
 
 
 
 
 (13) 
 
 (13)
Organic net sales $3,110
 $2,709
 $1,242
 $1,572
 $2,298
 $723
 $921
 $
 $12,575
                  
Year ended December 31, 2016           
(millions) U.S.
Snacks
 U.S.
Morning
Foods
 
U.S.
Specialty Channels
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate Kellogg
Consolidated
Reported net sales $3,197
 $2,917
 $1,207
 $1,593
 $2,383
 $772
 $896
 $
 $12,965
Venezuela operations impact 
 
 
 
 
 31
 
 
 31
Organic net sales $3,197
 $2,917
 $1,207
 $1,593
 $2,383
 $741
 $896
 $
 $12,934
  
 
 

 

 

 

 

 

 

% change - 2017 vs. 2016:              
Reported growth (2.8)% (7.1)% 2.9% 1.2 % (3.9)% 22.2 % 5.6% % (0.9)%
Foreign currency impact on total business (inc)/dec  %  % % 0.8 % (0.8)% 2.1 % 2.8% % 0.2 %
Currency-neutral growth (2.8)% (7.1)% 2.9% 0.4 % (3.1)% 20.1 % 2.8% % (1.1)%
Acquisitions  %  % % 1.8 % 0.5 % 26.2 % % % 1.9 %
Venezuela operations impact  %  % %  %  % (3.9)% % % (0.2)%
Shipping day differences  %  % %  %  % 1.9 % % % 0.1 %
Foreign currency impact on acquisitions (inc)/dec  %  % %  %  % (1.8)% % % (0.1)%
Organic growth (2.8)% (7.1)% 2.9% (1.4)% (3.6)% (2.3)% 2.8% % (2.8)%
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.










23





Year ended January 2, 2016            
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported Operating Profit $474
 $385
 $260
 $178
 $247
 $9
 $54
 $(516) $1,091
Mark-to-market 
 
 
 
 
 
 
 (446) (446)
Project K and cost reduction activities (58) (50) (5) (63) (74) (4) (13) (56) (323)
Other costs impacting comparability 
 67
 
 
 
 
 
 
 67
Integration and transaction costs 
 
 
 
 (11) (3) (14) (2) (30)
Acquisitions/divestitures 
 
 
 
 4
 
 
 
 4
Differences in shipping days 
 
 
 
 
 
 
 
 
Venezuela remeasurement 
 
 
 
 
 (119) 
 (1) (120)
Comparable Operating Profit $532
 $368
 $265
 $241
 $328
 $135
 $81
 $(11) $1,939
Foreign currency impact 2
 
 
 (15) (29) (72) (13) (5) (132)
Currency-Neutral Comparable Operating Profit $530
 $368
 $265
 $256
 $357
 $207
 $94
 $(6) $2,071
Year ended January 3, 2015            
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported Operating Profit $479
 $364
 $266
 $295
 $232
 $169
 $53
 $(834) $1,024
Mark-to-market 
 
 
 
 
 
 
 (784) (784)
Project K and cost reduction activities (60) (57) (3) (18) (80) (8) (37) (35) (298)
Other costs impacting comparability 
 
 
 
 
 
 
 (6) (6)
Integration and transaction costs 
 
 
 
 (36) 
 (7) 
 (43)
Acquisitions/divestitures 
 
 
 
 
 
 
 
 
Differences in shipping days 19
 6
 3
 8
 6
 (3) 
 (3) 36
Venezuela remeasurement 
 
 
 
 
 
 
 
 
Comparable Operating Profit $520
 $415
 $266
 $305
 $342
 $180
 $97
 $(6) $2,119
Foreign currency impact 
 
 
 
 
 
 
 
 
Currency-Neutral Comparable Operating Profit $520
 $415
 $266
 $305
 $342
 $180
 $97
 $(6) $2,119
% change - 2015 vs. 2014:              
As Reported (0.9)% 5.9 % (2.4)% (39.8)% 6.7 % (94.8)% 1.7 % 38.1 % 6.6 %
Mark-to-market  %  %  %  %  %  %  % 78.5 % 21.6 %
Project K and cost reduction activities 0.4 % 2.6 % (0.6)% (16.5)% 3.7 % (2.2)% 26.6 % (50.3)% (3.3)%
Other costs impacting comparability  % 15.8 %  %  % 0.1 %  % 0.1 % 51.8 % 3.4 %
Integration and transaction costs  % (0.1)%  %  % 7.3 % (1.4)% (9.1)% (10.0)% 0.3 %
Acquisitions/divestitures  %  %  %  % 1.3 %  %  %  % 0.2 %
Differences in shipping days (3.7)% (1.1)% (1.0)% (2.0)% (1.7)% 0.2 % 0.3 % 50.2 % (1.4)%
Venezuela remeasurement  %  %  %  %  % (66.5)%  % (15.1)% (5.7)%
Comparable growth 2.4 % (11.3)% (0.8)% (21.3)% (4.0)% (24.9)% (16.2)% (67.0)% (8.5)%
Foreign currency impact 0.3 %  %  % (5.2)% (8.3)% (40.3)% (12.5)% (62.9)% (6.2)%
Currency-Neutral Comparable growth 2.1 % (11.3)% (0.8)% (16.1)% 4.3 % 15.4 % (3.7)% (4.1)% (2.3)%
Year ended December 30, 2017            
(millions) 
U.S.
Snacks
 
U.S.
Morning
Foods
 
U.S.
Specialty Channels
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported operating profit $138
 $567
 $312
 $229
 $276
 $108
 $84
 $(327) $1,387
Mark-to-market 
 
 
 
 
 
 
 (81) (81)
Project K and cost reduction activities (309) (18) (2) (16) (40) (8) (11) (7) (411)
Adjusted operating profit $447
 $585
 $314
 $245
 $316
 $116
 $95
 $(239) $1,879
Foreign currency impact 
 
 
 1
 (6) 
 2
 2
 (1)
Currency-neutral adjusted operating profit $447
 $585
 $314
 $244
 $322
 $116
 $93
 $(241) $1,880
                   
Year ended December 31, 2016            
(millions) U.S.
Snacks
 U.S.
Morning
Foods
 
U.S.
Specialty Channels
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported operating profit $325
 $597
 $279
 $181
 $208
 $84
 $69
 $(260) $1,483
Mark-to-market 
 
 
 
 
 
 
 43
 43
Project K and cost reduction activities (76) (23) (8) (38) (126) (8) (7) (38) (324)
Venezuela remeasurement 
 
 
 
 
 (13) 
 
 (13)
Adjusted operating profit $401
 $620
 $287
 $219
 $334
 $105
 $76
 $(265) $1,777
                   
% change - 2017 vs. 2016:              
Reported growth (57.7)% (5.0)% 12.0% 26.3% 32.0 % 28.2 % 22.9 % (25.2)% (6.4)%
Mark-to-market  %  % % %  %  %  % (44.4)% (8.4)%
Project K and cost reduction activities (69.1)% 0.6 % 2.5% 14.3% 37.8 % 2.5 % (3.3)% 9.1 % (4.6)%
Venezuela remeasurement  %  % % %  % 15.3 %  %  % 0.8 %
Adjusted growth 11.4 % (5.6)% 9.5% 12.0% (5.8)% 10.4 % 26.2 % 10.1 % 5.8 %
Foreign currency impact  %  % % 0.9% (2.1)% (0.1)% 3.8 % 0.5 % (0.1)%
Currency-neutral adjusted growth 11.4 % (5.6)% 9.5% 11.1% (3.7)% 10.5 % 22.4 % 9.6 % 5.9 %
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.

U.S. Snacks
This segment consists primarily of crackers, cookies, savory snacks, wholesome snacks and fruit-flavored snacks.

Reported and Organic net sales declined 2.8% on lower volume and unfavorable price/mix primarily due to impacts related to our conversion from DSD to warehouse distribution; specifically, reduced merchandising during the transition, reduction of SKUs, and a list-price adjustment to eliminate the premium charged for DSD services.

Crackers, Cookies and Wholesome Snacks declined in consumption and share for the year due to the reduction of promotion activity related to our efforts to smoothly transition out of DSD during the second and third quarters. Net sales for these categories also declined as a result of unfavorable pricing/mix due primarily to the list-price adjustment to eliminate the premium formerly charged for DSD services.

Savory snacks consumption was pulled down, in part, by the elimination of a promotion-sized can. Focused marketing investment behind key brands resulted in improved consumption in the second half for Cheez-it and Club crackers, Keebler Fudge Shoppe cookies, and Rice Krispies Treats wholesome snacks.

Reported operating profit declined 58% due to increased Project K restructuring charges associated with our DSD transition. Currency-neutral adjusted operating profit increased 11% after excluding the impact of restructuring charges; this was driven by DSD-related overhead reductions partially offset by increased brand investment.



U.S. Morning Foods
Currency-neutral comparableThis segment consists primarily of cereal and toaster pastries. Reported and Organic net sales declined 1.6% as a result of unfavorable volume and pricing/mix. This segment consists of cereal, toaster pastries, health and wellness bars, and beverages.

We saw a lot of improvement across the year in the Morning Foods business. We invested where we needed

24



to and worked hard to improve the fundamentals by improving our brand building and the new products we
launched. We also invested in our foods and put fun back in the box with Avengers®and Disney Frozen®-themed cereals.

Our cereal business reported a decline for the full year, although we continued to reflect improving trends throughout the year, and we reported consumption growth and share gains in the fourth quarter as our business continues to improve ahead of category trends. Our six core cereals in combination (Special K®, Raisin Bran®, Frosted Flakes®, Mini-Wheats®, Froot Loops®, and Rice Krispies®) gained share and increased consumption for the year, with even stronger growth in both share and consumption in the fourth quarter. Special K®posted consumption growth and share gains for the year and even stronger results for the fourth quarter driven primarily by the renovation work we completed on Special K® Red Berries. The good growth we saw all year on Raisin Bran®was the result of great advertising and the introduction of Raisin Bran®with Cranberries.

We expect to continue driving sales in 2016 with the introduction of new products like Special K®Nourish, a cereal with positive nutrition and ingredients the consumer can see, and the food includes fruits, nuts and on-trend grains like quinoa. Initial response on this innovation has been encouraging. In addition, we’re launching Mini-Wheats® Harvest Delights, Smorz®, and Disney Dory®-themed cereal.

Toaster pastries reported a slight sales decline for the year. Health and wellness bars and beverages each reported a sales decline.

Currency-neutral comparable operating profit increased 2.1% due to improved gross margins resulting from lower input costs and Project K savings as well as lower brand-building investment. This was partially offset by the sales performance, increased distribution costs, and resetting of incentive compensation levels.

U.S. Snacks
Currency-neutral comparable net sales declined 1.6%7.1% as a result of decreased volume which was partially offset by favorable pricing/mix. This segment consists of crackers, cereal bars, cookies, savory snacks, and fruit-flavored snacks.

Crackers posted a sales decline asCereal category consumption declined across several of our products, whilefor the year, particularly in the health and wellness segment. Our kid-oriented brands performed well. Frosted Flakes grew consumption increased for our Big 3 brands in combination (Cheez-It® , Town House®, and Club®). The consumption decline was due primarily to weakness inshare during the year behind effective media and innovation, including new Cinnamon Frosted Flakes. Special K® Cracker Chipsreturned to share growth as a result of an effective media campaign and in-store activation.

Toaster pastries net sales declined on lower volume partially offset by slightly favorable pricing/mix. Despite overall weakness in the category, we grew share during the firstyear.

Reported operating profit decreased 5.0% due to lower net sales partially offset by productivity initiatives and lower restructuring charges. Currency-neutral adjusted operating profit decreased 5.6% after eliminating the impact of restructuring charges.

U.S. Specialty Channels
This segment sells the full line of Kellogg products to channels such as food service, vending, convenience stores, and Girl Scouts.

Reported and Organic net sales improved 2.9% as a result of higher volume and improved pricing/mix aided by innovation and expansion in core and emerging growth channels. In addition, the back half of the year benefited from hurricane-related shipments.

Reported operating profit increased 12.0% due to the higher net sales, savings from Project K and full-year weakness in ZBB initiatives, and lower restructuring charges. Currency-neutral adjusted operating profit increased 9.5% after excluding the impact of restructuring charges.

North America Other
This segment is composed of our U.S. Frozen Foods, Kashi Company, Canada, and RX businesses.

Reported net sales increased 1.2% due primarily to the RXBAR acquisition, U.S. Frozen growth, and foreign currency. Organic net sales declined 1.4% on lower volume and slightly unfavorable pricing/mix, after excluding the impact of acquisitions and foreign currency.

Special KIn U.S. Frozen, Eggo® Popcorn Chips.grew share and consumption during the year, benefiting from the removal of artificial ingredients and the success of Disney-shaped waffles, as well as the exit of a competitor. Our frozen veggie business, under the Morningstar Farms® and Gardenburger® brands, returned to consumption and share growth during the second half of the year, driven by marketing and in-store support focused on core grilling items.

In Canada, consumption and share performance continued to improve in both cereal and in snacks during the back half of the year. Share gains in cereal were the result of effective innovation and commercial programs.

Kashi Company reported net sales and operating profit were lower versus the prior year, as we continued to stabilize the Kashi brand outside of the natural channel. The Special K® Cracker Chips products we restaged earlier this year postedbusiness benefited from the continued success of our Bear Naked brand, which is the #1 granola brand in the U.S. behind on-trend innovation and expanded distribution. Bear Naked grew both consumption growthand share for the past two quarters as a result of improvements in packagingyear.

Reported operating profit increased 26.3% due to lower restructuring charges and food. We expectby Project K and ZBB savings. Currency-neutral adjusted operating profit increased 11.1% after excluding the impact of restructuring charges and foreign currency.

Europe
Reported net sales declined 3.9% due to lower volume partially offset by the remaining skusfavorable impact of foreign currency, pricing/mix and acquisitions. Organic net sales declined 3.6% after excluding the impact of foreign currency and acquisitions.



Pringles volume was lower due primarily to lessenprolonged negotiations with our customers as we progress through 2016. The consumption increase forsought to price behind our Big 3 brands was primarilyfood and packaging upgrades. These negotiations were resolved by April but caused us to miss out on several first and second quarter merchandising programs.  Promotional activity resumed in the resultthird quarter and the brand returned to growth during the back half of the year with a particularly strong fourth quarter.

Cereal sales declined versus the prior year across the region but improved during the second half of the year. In the U.K., our largest market in the region, consumption and share gains in Cheez-It® due to the Cheez-It® Grooves and Cheez-It® Extra Toasty innovations.

The bars business declined due to weakness in the Special K® and Fiber Plus® brands. The performance of our Special K bars has improvedturned positive in the second half of the year as a result of new products and renovation that occurred early in the year and good results fromincreased advertising behind our core brands, most notably Special K®.Chewy Nut bars that were launched in mid-2015. Rice Krispies Treats® reported double-digit consumption gains

Reported operating profit increased 32% due to lower restructuring charges and gained shareincremental Project K savings, partially offset by lower sales and unfavorable foreign currency. Currency-neutral adjusted operating profit declined 3.7% after excluding the impact of restructuring charges and foreign currency.

Latin America
Reported net sales improved 22% due to increased volume as a result of good core growth and innovation.

The cookies business consumption declined for the year resulting in lost share, although we have seen improving trends over the second half of 2015 as a result of good performance in Chips Deluxe®, Fudge Shoppe®, and Famous Amos® due to expanded distribution, new products, and increased in-store activity. We have great brands in the category and we have some exciting new introductions planned for 2016. We are also going to give the brands new support in 2016, including the relaunch of advertising featuring the Keebler® Elves.

Savory snacks reported low-single-digit growth as a result of consumption growth due to core products and innovations. The Pringles®business had a good year including strength in the on-the-go segment. As we enter the
new year we are adding new capacity and we have good plans; as a result, we look forward to a strong 2016.

Currency-neutral comparable operating profit declined by 11.3% due to unfavorable sales performance and the resetting of incentive compensation levels.

U.S. Specialty

25



Currency-neutral comparable net sales increased 0.7% as a result ofParati acquisition, favorable pricing/mix, whichand foreign currency. This was partially offset by decreased volume. Sales growth was reportedlower volume in the ConvenienceCaribbean/Central America business and Vending channels, partially offsetprior year Venezuela results. Organic net sales declined 2.3% after excluding the impact of the Parati acquisition, prior year Venezuela results, and foreign currency.

This decline was due primarily to the Caribbean/Central America sub-region, where first half distributor transitions and economic softness were followed during the back half of the year by a slight decline in Foodservice partiallyshipment disruptions due to hurricanes Maria and Irma.

We did post solid growth for the exityear in Mexico and the Mercosur region. Our Mexico business continued to perform well with consumption and sales increasing versus the prior year in both cereal and snacks. Mercosur posted particularly strong growth in Pringles.

The integration of some unprofitableParati, our acquisition in Brazil, continued to progress well, and the business early inposted double digit growth for the year.

Currency-neutral comparableReported operating profit declined by 0.8% due to the resetting of incentive compensation levels which more than offset the favorable sales performance.

North America Other
Currency-neutral comparable net sales declined 3.2% due to decreased volume and unfavorable pricing/mix.

The U.S. Frozen business reported a net sales decline due to the impact from egg prices, network improvements, and a decision to draw down inventories due to changes in packaging from boxes to bags for our veggie foods business. The packaging conversion is going well, but we expect sales to continue to be impacted in the first quarter of 2016 and for performance to improve over the balance of the year. The Eggo® hand-held sandwiches posted double-digit consumption growth and share gains for the year.

The Canada business reported a broad-based net sales increase across several categories for the year. For 2016, the Canadian team is planning introductions of new products and improved support, much like the rest of the North American region.

Kashi reported a double-digit net sales decline although the business continues to experience stabilized distribution and sequential improvement across the last two quarters in partincreased 28.2%, primarily due to the impact of the introductionParati acquisition partially offset by lower sales in the Caribbean/Central America business.  Currency-neutral adjusted operating profit increased 10.5% after excluding the impact of new productsrestructuring costs, integration costs, Venezuela remeasurement, and foreign currency.

Asia Pacific
Reported net sales improved 5.6% due to favorable foreign currency and pricing/mix as well as higher volume. Currency-neutral and Organic net sales increased 2.8%, after excluding the impact of foreign currency.

Growth in cereal was led by India and Korea. Australia, our largest market in the region, gained share during the second half of 2015.the year, reflecting continued stabilization. We experienced growth in consumption and share through food news and media behind our health and wellness brands, as well as innovation and brand building behind our taste-oriented brands.

Our Bear Naked®Pringles Granolabusiness posted double-digit consumptionsolid growth for the year. We expect continued improvement in 2016 due to further improvement in distribution andyear across the impact of a focus on new products high in protein from plants.

Currency-neutral comparable operating profit declined 16.1% primarily due to unfavorable sales performance in the U.S. Frozen and Kashi businesses, net cost inflation including transactional currency expense in the Canadian business and increased material costs in the U.S. Frozen business, and the resetting of incentive compensation levels.
Europe
Currency-neutral comparable net sales declined 0.6% as a result of relatively flat volume and unfavorable pricing/mix.

The Pringles® business posted strong, double-digit net sales growth as a result of good promotions, innovations and distribution gains throughout the year. Both the base business and the launch of Pringles® Tortilla in the UK and Germany contributed. We have some exciting activity planned for Pringles® in 2016region, driven by emerging markets as well including soccer-themed activity planned to coincide withas Australia and Korea. We also realized the Euros soccer tournament inbenefits from the summer and the continued roll-outexpansion of Pringles® Tortillaour wholesome snacks business in the region.

The wholesome snacks business posted growth in the second half of the year. This wasReported operating profit increased 23% due to better results in the UK driven in part by Disney®-branded snacks, mini biscuits, Crunchy Nut®,higher net sales and Rice Krispies Squares®. In addition, the Russian business did well. We also have new foods coming across the region in 2016.

The Cereal business in Europe declined due to challenges in the category in many of the countries. However, we improved our plans for Special K®and Crunchy Nut®in the UK, saw good performance from Extra®in Italy, and
invested behind Kellogg’s®-branded granola in Germany. Also, we recently launched the Ancient Legends®brands in the region. These are great products, which include on-trend ingredients like spelt, apples, sultanas, and chia seeds. We are also applying learnings from our US cereal business including the renovation of Special K®Red Berries, the launch of Special K®Nourish, and we’re also adding more fun in the box.

brand-building efficiencies. Currency-neutral comparableadjusted operating profit improved 4.3% due to net cost deflation and strong savings, including savings from Project K.
Latin America
Currency-neutral comparable net sales improved 24.6% due to favorable volume and pricing/mix, including22% after excluding the impact of pricing actions in Venezuela. Excluding Venezuela, currency-neutral comparable net sales would have grown 1.3%.

26




We experienced volume growth in several of our markets, including Mexico. We also realized strong price realization in Venezuela as a result of pricing actions taken to offset cost inflation. Cereal sales in the region increasedrestructuring and we have held or gained share in most of the region. These share gains have been driven by children's and family brands and the introduction of Kellogg-branded granolas and muesli products.foreign currency.

SalesOutside of our reported results, our joint ventures in the snacks business also increased driven by innovationWest Africa and go-to-market activity. The Pringles® businessChina continued to perform well and we have launched Pringles® Tortillaextremely well. Double-digit growth was driven by strong noodles volume in the region.

Our focus on high-frequency stores continues to drive results. We’ve seen results in Convenience and mini-Super stores in Mexico, and in smaller stores in Colombia. We have also had success driving sales growth through packaging initiatives designed to drive affordability and accessibility in various areas of the business.

Currency-neutral comparable operating profit improved by 15.4% due to favorable price realization which was partially offset by net cost inflation. Excluding Venezuela, currency neutral comparable operating profit declined 3.4% as sales growth and margin expansion were more than offset by increased investment in brand-building and business capabilities.

Asia Pacific
Currency-neutral comparable net sales increased 4.0% as a result of increased volume which was partially offset by unfavorable pricing/mix. Unfavorable pricing/mix was primarily the result of country mix.

The sales increase was the result of double-digit growth in the Asian markets, double-digit growth in Sub-SaharanWest Africa and mid-single-digit growthe-commerce sales in the savory snacks business across the region. The growth in Asia included double-digit sales growth in Japan driven by the continued growth of the granola category and the impact of new packaging as well as double-digit growth in Korea and Southeast Asia. The savory snacks business reported broad-based sales growth and share gains due to innovation and gains in distribution.

This sales performance was partially offset by weakness in the Australian cereal category. However, the granola and müesli segments are growing well and we have a plan to address the weakness in the overall Australian business in 2016. We are also applying lessons learned in our US business to our Australia business.

Currency-neutral comparable operating profit declined 3.7% as our investment of Project K savings into emerging markets in the region behind brand investments and capabilities more than offset the favorable sales performance.China.

Corporate
Currency-neutral comparableAs reported operating profitexpense declined 25% due primarily to the resetting of incentive compensation levels which wasunfavorable mark-to-market impacts partially offset by reduced pension costs.



27



2014 compared to 2013
The following tables provide an analysis of net sales andlower restructuring charges. Currency-neutral adjusted operating profit performance for 2014 versus 2013:
Year ended January 3, 2015            
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported Net Sales $3,108
 $3,329
 $1,198
 $1,864
 $2,869
 $1,205
 $1,007
 $
 $14,580
Project K and cost reduction activities 
 
 
 (1) 
 (1) 
 
 (2)
Integration and transaction costs 
 
 
 
 
 
 (1) 
 (1)
Acquisitions/divestitures 
 
 
 
 
 
 
 
 
Differences in shipping days 66
 44
 16
 30
 32
 1
 8
 
 197
Comparable Net Sales $3,042
 $3,285
 $1,182
 $1,835
 $2,837
 $1,205
 $1,000
 $
 $14,386
Foreign currency impact 
 
 
 (43) 16
 (37) (50) 
 (114)
Currency-Neutral Comparable Net Sales $3,042
 $3,285
 $1,182
 $1,878
 $2,821
 $1,242
 $1,050
 $
 $14,500
Year ended December 28, 2013            
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported Net Sales $3,195
 $3,379
 $1,202
 $1,940
 $2,843
 $1,195
 $1,038
 $
 $14,792
Project K and cost reduction activities 
 
 
 
 
 
 
 
 
Integration and transaction costs 
 
 
 (1) 
 
 (4) 
 (5)
Acquisitions/divestitures 
 
 5
 
 
 
 1
 
 6
Differences in shipping days 
 
 
 
 
 
 
 
 
Comparable Net Sales $3,195
 $3,379
 $1,197
 $1,941
 $2,843
 $1,195
 $1,041
 $
 $14,791
Foreign currency impact 
 
 
 
 
 
 
 
 
Currency-Neutral Comparable Net Sales $3,195
 $3,379
 $1,197
 $1,941
 $2,843
 $1,195
 $1,041
 $
 $14,791
% change - 2014 vs. 2013:              
As Reported (2.7)% (1.5)% (0.3)% (3.9)% 0.9 % 0.9 % (3.0)% % (1.4)%
Project K and cost reduction activities  %  %  %  %  %  %  % %  %
Integration and transaction costs  %  %  %  %  %  % 0.3 % % 0.1 %
Acquisitions/divestitures  %  % (0.4)%  %  %  % (0.1)% % (0.1)%
Differences in shipping days 2.1 % 1.3 % 1.3 % 1.5 % 1.1 % 0.1 % 0.8 % % 1.3 %
Comparable growth (4.8)% (2.8)% (1.2)% (5.4)% (0.2)% 0.8 % (4.0)% % (2.7)%
Foreign currency impact  %  %  % (2.2)% 0.6 % (3.1)% (4.8)% % (0.7)%
Currency-Neutral Comparable growth (4.8)% (2.8)% (1.2)% (3.2)% (0.8)% 3.9 % 0.8 % % (2.0)%
For more information on reconciling items inincreased 9.6%, after excluding the table above, please refer to the Significant items impacting comparability section.impact of mark-to-market, restructuring and foreign currency.

28



Year ended January 3, 2015            
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported Operating Profit $479
 $364
 $266
 $295
 $232
 $169
 $53
 $(834) $1,024
Mark-to-market 
 
 
 
 
 
 
 (784) (784)
Project K and cost reduction activities (60) (57) (3) (18) (80) (8) (37) (35) (298)
Other costs impacting comparability 
 
 
 
 
 
 
 (6) (6)
Integration and transaction costs 
 
 
 
 (36) 
 (7) 
 (43)
Acquisitions/divestitures 
 
 
 
 
 
 
 
 
Differences in shipping days 19
 6
 3
 8
 6
 (3) 
 (3) 36
Venezuela remeasurement 
 
 
 
 
 
 
 
 
Comparable Operating Profit $520
 $415
 $266
 $305
 $342
 $180
 $97
 $(6) $2,119
Foreign currency impact 
 
 
 (9) 9
 (4) (6) 2
 (8)
Currency-Neutral Comparable Operating Profit $520
 $415
 $266
 $314
 $333
 $184
 $103
 $(8) $2,127
Year ended December 28, 2013            
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 Corporate 
Kellogg
Consolidated
Reported Operating Profit $469
 $424
 $265
 $314
 $249
 $157
 $67
 $892
 $2,837
Mark-to-market 
 
 
 
 
 
 
 947
 947
Project K and cost reduction activities (109) (30) (5) (11) (27) (5) (32) (31) (250)
Other costs impacting comparability 
 
 
 
 
 
 
 
 
Integration and transaction costs 
 (12) 
 (1) (34) (1) (11) (6) (65)
Acquisitions/divestitures 
 
 
 
 
 
 (1) 
 (1)
Differences in shipping days 
 
 
 
 
 
 
 
 
Venezuela remeasurement 
 
 
 
 
 (6) 
 
 (6)
Comparable Operating Profit $578
 $466
 $270
 $326
 $310
 $169
 $111
 $(18) $2,212
Foreign currency impact 
 
 
 
 
 
 
 
 
Currency-Neutral Comparable Operating Profit $578
 $466
 $270
 $326
 $310
 $169
 $111
 $(18) $2,212
% change - 2014 vs. 2013:              
As Reported 2.1 % (14.2)% 0.4 % (6.0)% (7.0)% 7.3 % (19.6)% (193.4)% (63.9)%
Mark-to-market  %  %  %  %  %  %  % (203.1)% (59.6)%
Project K and cost reduction activities 8.7 % (6.9)% 0.9 % (2.3)% (19.9)% (1.6)% (11.2)% (30.1)% (2.8)%
Other costs impacting comparability  %  %  %  % (0.1)%  % (0.2)% (22.0)% (0.2)%
Integration and transaction costs  % 2.4 %  % 0.4 % 0.9 % 0.6 % 3.2 % 7.4 % 0.9 %
Acquisitions/divestitures  %  %  %  %  %  % 1.1 %  % 0.1 %
Differences in shipping days 3.3 % 1.2 % 1.0 % 2.4 % 1.9 % (1.8)% (0.3)% (12.5)% 1.6 %
Venezuela remeasurement  %  %  %  %  % 3.8 %  %  % 0.3 %
Comparable growth (9.9)% (10.9)% (1.5)% (6.5)% 10.2 % 6.3 % (12.2)% 66.9 % (4.2)%
Foreign currency impact 0.1 %  %  % (2.7)% 2.8 % (2.7)% (4.9)% 12.9 % (0.4)%
Currency-Neutral Comparable growth (10.0)% (10.9)% (1.5)% (3.8)% 7.4 % 9.0 % (7.3)% 54.0 % (3.8)%
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.


29







U.S. Morning Foods
Currency-neutral comparable net sales declined 4.8% as a result of unfavorable volume and pricing/mix. This segment consists of cereal, toaster pastries, health and wellness bars, and beverages.

The cereal category continued to decline through the year despite our continued investments behind category-building programs that started early in the year. Much of our decline in the cereal category has come from Special K®. We experienced weakness in Special K® as it faced headwinds from evolving consumer trends regarding weight management. As a result, we changed the positioning of the brand from a focus on dieting to weight wellness. This focus will stress the role that Special K® plays in a healthy lifestyle. We have begun the execution of this new positioning for the overall cereal business through the following initiatives:

We have launched the See You at Breakfast campaign and the Open for Breakfast digital program designed to help us connect directly with consumers
We are revitalizing the Special K® brand and are launching new products such as Special K® Gluten-free and Special K® Protein

We expect that these actions will have a positive impact on the performance of the Special K®, and on the cereal business as a whole. Our plan for investment is long-term and the levels, content, and effectiveness of the support will evolve, and increase over time.

Toaster pastries reported a sales decline for the year as a result of difficult comparisons due to the peanut butter innovations launched in 2013. However we did gain share for the year and introduced a new PB&J innovation in November and we expect this to improve sales results. Health and wellness bars and beverages each reported a sales decline for the year.

Currency-neutral comparable operating profit declined 10.0% due to the unfavorable sales performance and a mid-single-digit increase in cereal brand-building investment. This was partially offset by a decrease in brand-building investment behind health and wellness bars and beverages, and continued cost discipline.

U.S. Snacks
Currency-neutral comparable net sales declined 2.8% as a result of decreased volume partially offset by favorable pricing/mix. This segment consists of crackers, cereal bars, cookies, savory snacks, and fruit-flavored snacks.

Crackers posted a slight sales increase and gained share as a result of the continued success of Cheez-It® innovations and core products in the Town House®, and Club® brands due to brand-building support and sales execution. Cheez-It®, Town House®, and Club® all reported solid consumption and share gains. The gains in these three brands have been offset by weakness in Special K® Cracker Chips due to similar consumer trends that we have experienced in the cereal category. We have addressed this weakness by launching completely restaged Cracker Chips with new flavors, better flavor and texture profiles, improved packaging, and new positioning. This new product started to arrive in stores in late 2014.

The bars business declined due to weakness in the Special K® and Fiber Plus® brands. The issues with these brands are similar to what we have experienced in the cereal category. To address these issues we launched new products and activities in the fourth quarter of this year and will launch more new, great-tasting Special K® snack bars with new packaging and new positioning. This activity ties into the initiatives we are launching in other categories and regions around the world. This new product started to arrive in stores in late December. Rice Krispies Treats® and Nutri-grain® both reported consumption gains and gained share as a result of good core growth and innovation.

The cookies business declined resulting in lost share. However we saw share gains from Chips Deluxe® as a result of new co-branded products. We experienced soft performance in our 100-calorie packs business throughout the year. We are migrating consumers to an expanded line of single-serve products, which should help to reduce the impact of the decline. We also experienced the negative impact of a SKU rationalization initiative.


30



Savory snacks reported mid-single-digit sales growth and held share for the year behind the performance of the core business, Grab ‘n Go, and the new Pringles® Tortilla product.

Currency-neutral comparable operating profit declined by 10.9% due to unfavorable sales performance and net cost inflation. This was partially offset by continued cost discipline.

U.S. Specialty
Currency-neutral comparable net sales declined 1.2% as a result of decreased volume and unfavorable pricing/mix. Sales declines were the result of the negative impact of weather early in the year, supply issues with a co-packer, and an inventory de-load as a customer shifted from warehouse to direct delivery.

Currency-neutral comparable operating profit declined by 1.5% due to the unfavorable sales performance. This was partially offset by cost discipline.

North America Other
Currency-neutral comparable net sales declined 3.2% due to decreased volume and unfavorable pricing/mix.

The U.S. Frozen business reported a decline due to unfavorable comparisons early in the year resulting from strong prior-year growth behind innovation activity and costs later in the year associated with the launch of new products. New Eggo® Bites and Eggo® handheld sandwiches performed well during the year. The combination of the Eggo® handheld sandwiches and good results from our Special K® handheld sandwiches resulted in a double-digit sales increase for our sandwich business during our final quarter of the year. Consumption of Eggo® waffles is improving as we have re-launched the L’Eggo My Eggo® brand-building program and launched Eggo® gluten-free and a new variety of Thick-n-Fluffy waffles.

Canada reported a slight increase in sales driven primarily by the snacks business as volumes increased at a low single-digit rate.

Kashi reported a decline in sales as we continued to experience softness in the cereal category. We have identified areas of focus for Kashi® which is a great brand in a category that is on trend. We have begun the execution of this new positioning through the following initiatives:

All Kashi Go-Lean® products will be Non GMO Project Verified
All Kashi Heart-to-Heart® products will meet the USDA’s Organic standard

We expect that these initiatives will have a positive impact on the performance of Kashi®.

Currency-neutral comparable operating profit declined 3.8% primarily due to unfavorable sales performance. This was partially offset by continued cost discipline.

Europe
Currency-neutral comparable net sales declined 0.8% as a result of flat volume and unfavorable pricing/mix. Cereal category consumption remains soft in most developed markets, similar to the cereal category in the U.S. Emerging markets reported good growth for the year in both cereal and snacks. To address the cereal category softness, we executed brand-building activities in the second half of the year. New Special K® advertising has recently gone on air which addresses the recent health and wellness trends that have negatively impacted this brand.

Savory snacks performed well throughout the year, with the final quarter of 2014 reporting the highest sales since we acquired the business. New products are launching, including Pringles® Tortilla, and we have more capacity coming on-line mid-year.

Currency-neutral comparable operating profit improved 7.4% due to net cost deflation, including strong productivity savings, and decreased brand-building investment. This was partially offset by unfavorable sales performance.

Latin America
Currency-neutral comparable net sales improved 3.9% due to favorable pricing/mix which was partially offset by decreased volume. Strong price realization, primarily from Venezuela, has more than offset sales declines early in the year resulting from the volume elasticity impact of the introduction of a new food tax in Mexico. We reported growth in Venezuela, Mercosur, and the Pringles business as well as pricing gains in a majority of our markets. The

31



cereal business posted good results, although we saw some competitive price promotions in Mexico which affected selected segments. The momentum of the savory snacks business continues, driven by strong commercial programs, innovation, and good execution.

Currency-neutral comparable operating profit improved by 9.0% due to favorable sales performance which was partially offset by net cost inflation, increased brand-building investment to support innovation and new programs, and increased overhead investment.

Asia Pacific
Currency-neutral comparable net sales increased 0.8% as a result of flat volume and favorable pricing/mix. The sales increase was the result of double-digit growth in the Asian markets and high-single-digit growth in the savory snacks business across the region. This sales performance was partially offset by weakness in the Australian cereal category and our performance in South Africa as we conducted construction work early in the year and it took longer than expected to bring the plant back on line.

Currency-neutral comparable operating profit declined 7.3% due to the weakness in the Australian cereal category and our performance in South Africa. This was partially offset by cost discipline.

Corporate
Currency-neutral comparable operating profit improved as a result of reduced pension costs which was partially offset by increased overhead investments.



32



Margin performance
20152018 versus 20142017 gross margin performance was as follows:
  
 
  
 
  
 
Change vs.
prior year (pts.)
  
 2015 2014  
Reported gross margin (a) 34.6 % 34.7 % (0.1)
Mark-to-market (COGS) (2.2)% (3.0)% 0.8
Project K and cost reduction activities (COGS) (1.4)% (1.0)% (0.4)
VIE deconsolidation and other costs impacting comparability (COGS)  %  % 
Integration and transaction costs (COGS) (0.1)% (0.2)% 0.1
Acquisitions/divestitures (COGS) (0.1)%  % (0.1)
Shipping day differences (COGS)  %  % 
Venezuela remeasurement (COGS) (0.8)%  % (0.8)
Comparable gross margin 39.2 % 38.9 % 0.3
Foreign currency impact 0.4 %  % 0.4
Currency neutral comparable gross margin 38.8 % 38.9 % (0.1)
Reported SGA% (26.5)% (27.7)% 1.2
Mark-to-market (SGA) (1.1)% (2.4)% 1.3
Project K and cost reduction activities (SGA) (1.0)% (1.0)% 
VIE deconsolidation and other costs impacting comparability (SGA) 0.5 %  % 0.5
Integration and transactions costs (SGA) (0.1)% (0.1)% 
Acquisitions/divestitures (SGA) 0.1 %  % 0.1
Shipping day differences (SGA)  %  % 
Venezuela remeasurement (SGA) (0.1)%  % (0.1)
Comparable SGA% (24.8)% (24.2)% (0.6)
Foreign currency impact (0.2)%  % (0.2)
Currency neutral comparable SGA% (24.6)% (24.2)% (0.4)
Reported operating margin 8.1 % 7.0 % 1.1
Mark-to-market (3.3)% (5.4)% 2.1
Project K and cost reduction activities (2.4)% (2.0)% (0.4)
VIE deconsolidation and other costs impacting comparability 0.5 %  % 0.5
Integration and transactions costs (0.2)% (0.3)% 0.1
Acquisitions/divestitures  %  % 
Shipping day differences  %  % 
Venezuela remeasurement (0.9)%  % (0.9)
Comparable operating margin 14.4 % 14.7 % (0.3)
Foreign currency impact 0.2 %  % 0.2
Currency neutral comparable operating margin 14.2 % 14.7 % (0.5)
  
  
  
Change vs.
prior year (pts.)
  
20182017 
Reported gross margin (a)34.9 %36.6 %(1.7)
Mark-to-market (COGS)0.1 %(0.6)%0.7
Project K and cost reduction activities (COGS)(0.8)%(0.9)%0.1
Brexit impacts (COGS) % %
Business and portfolio realignment (COGS) % %
Foreign currency impact0.1 % %0.1
Currency-neutral adjusted gross margin35.5 %38.1 %(2.6)
For information on the reconciling items in the table above, please refer to the Significant items impacting comparability section.

(a) Reported gross margin as a percentage of net sales. Gross margin is equal to net sales less cost of goods sold.
(a)Reported gross margin as a percentage of net sales. Gross margin is equal to net sales less cost of goods sold.

Currency-neutral comparableReported gross margin declined by 10for the year was unfavorable 170 basis points in 2015 due primarily to the consolidation of Multipro results, the impact of Venezuela. ExcludingU.S. Snacks transition out of DSD distribution, and adverse mix and distribution costs, much of which was related to growth in new pack formats. Productivity and cost savings combined to offset rising inflation in distribution and packaging. These impacts were offset somewhat by favorable mark-to-market, lower restructuring costs and favorable foreign currency. Currency-neutral adjusted gross margin was unfavorable 260 basis points compared to the prior year after eliminating the impact of Venezuela, currency-neutral comparable gross margin would have increased by 20 basis points as a result of productivity savings, Project K savings,mark-to-market, restructuring and deflation in commodities and packaging which was partially offset by higher distribution costs and investment in our foods such as the launch of granolas and mueslis across the globe and the renovation of existing foods such as Special K®.foreign currency.

Currency-neutral comparable SG&A% was worse by 40 basis points as a result of resetting incentive compensation, reinvestment of Project K savings into sales capabilities including adding sales representatives,Our 2018 and re-establishing the Kashi business unit which was partially offset by improvements resulting from efficiency and effectiveness programs as well as decreased brand building investment.


33



Our 2015 and 2014 comparable2017 currency-neutral adjusted gross profit comparable SGA, and comparable operating profit measures areis reconciled to the directlymost comparable U.S. GAAP measures as follows:
(dollars in millions) 2015 2014
Reported gross profit (a) $4,681
 $5,063
Mark-to-market (COGS) (296) (438)
Project K and cost reduction activities (COGS) (195) (154)
VIE deconsolidation and other costs impacting comparability (COGS) 
 
Integration and transaction costs (COGS) (15) (23)
Acquisitions/divestitures (COGS) 12
 
Shipping day differences (COGS) 
 80
Venezuela remeasurement (COGS) (112) 
Comparable gross profit $5,287
 $5,598
Foreign currency impact (355) 
Currency neutral comparable gross profit $5,642
 $5,598
Reported SGA $3,590
 $4,039
Mark-to-market (SGA) (150) (346)
Project K and cost reduction activities (SGA) (128) (144)
VIE deconsolidation and other costs impacting comparability (SGA) 67
 (6)
Integration and transaction costs (SGA) (15) (20)
Acquisitions/divestitures (SGA) (8) 
Shipping day differences (SGA) 
 (44)
Venezuela remeasurement (SGA) (8) 
Comparable SGA $3,348
 $3,479
Foreign currency impact 223
 
Currency neutral comparable SGA $3,571
 $3,479
Reported operating profit $1,091
 $1,024
Mark-to-market (446) (784)
Project K and cost reduction activities (323) (298)
VIE deconsolidation and other costs impacting comparability 67
 (6)
Integration and transaction costs (30) (43)
Acquisitions/divestitures 4
 
Shipping day differences 
 36
Venezuela remeasurement (120) 
Comparable $1,939
 $2,119
Foreign currency impact (132) 
Currency neutral comparable operating profit $2,071
 $2,119
(dollars in millions) 2018 2017
Reported gross profit (a) $4,726
 $4,699
Mark-to-market (COGS) 6
 (79)
Project K and cost reduction activities (COGS) (99) (115)
Brexit impacts (COGS) (2) 
Business and portfolio realignment (COGS) 
 
Foreign currency impact (19) 
Currency-neutral adjusted gross profit $4,840
 $4,893
For more information on the reconciling items in the table above, please refer to the Significant items impacting comparability section.

(a)(a) Gross profit is equal to net sales less cost of goods sold.











34




20142017 versus 20132016 gross margin performance was as follows:
  
 
  
 
  
 
Change vs.
prior year (pts.)
  
 2014 2013  
Reported gross margin (a) 34.7 % 41.3 % (6.6)
Mark-to-market (COGS) (3.0)% 3.4 % (6.4)
Project K and cost reduction activities (COGS) (1.0)% (1.3)% 0.3
VIE deconsolidation and other costs impacting comparability (COGS)  %  % 
Integration and transaction costs (COGS) (0.2)% (0.1)% (0.1)
Acquisitions/divestitures (COGS)  %  % 
Shipping day differences (COGS)  %  % 
Venezuela remeasurement (COGS)  %  % 
Comparable gross margin 38.9 % 39.3 % (0.4)
Foreign currency impact  %  % 
Currency neutral comparable gross margin 38.9 % 39.3 % (0.4)
Reported SGA% (27.7)% (22.1)% (5.6)
Mark-to-market (SGA) (2.4)% 3.0 % (5.4)
Project K and cost reduction activities (SGA) (1.0)% (0.4)% (0.6)
VIE deconsolidation and other costs impacting comparability (SGA)  %  % 
Integration and transactions costs (SGA) (0.1)% (0.3)% 0.2
Acquisitions/divestitures (SGA)  %  % 
Shipping day differences (SGA)  %  % 
Venezuela remeasurement (SGA)  %  % 
Comparable SGA% (24.2)% (24.4)% 0.2
Foreign currency impact  %  % 
Currency neutral comparable SGA% (24.2)% (24.4)% 0.2
Reported operating margin 7.0 % 19.2 % (12.2)
Mark-to-market (5.4)% 6.4 % (11.8)
Project K and cost reduction activities (2.0)% (1.7)% (0.3)
VIE deconsolidation and other costs impacting comparability  %  % 
Integration and transactions costs (0.3)% (0.4)% 0.1
Acquisitions/divestitures  %  % 
Shipping day differences  %  % 
Venezuela remeasurement  %  % 
Comparable operating margin 14.7 % 14.9 % (0.2)
Foreign currency impact  %  % 
Currency neutral comparable operating margin 14.7 % 14.9 % (0.2)
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.
Currency-neutral comparable gross margin declined by 40 basis points in 2014 due to the impact of inflation, net of productivity savings, and lower production volume resulting from soft sales performance. Currency-neutral comparable SG&A% improved by 20 basis points as a result of continued discipline in overhead control.

35






Our 2014 and 2013 comparable gross profit, comparable SGA, and comparable operating profit measures are reconciled to the directly comparable U.S. GAAP measures as follows:
(dollars in millions) 2014 2013
Reported gross profit (a) $5,063
 $6,103
Mark-to-market (COGS) (438) 510
Project K and cost reduction activities (COGS) (154) (195)
VIE deconsolidation and other costs impacting comparability (COGS) 
 
Integration and transaction costs (COGS) (23) (20)
Acquisitions/divestitures (COGS) 
 (1)
Shipping day differences (COGS) 80
 
Venezuela remeasurement (COGS) 
 (4)
Comparable gross profit $5,598
 $5,813
Foreign currency impact (36) 
Currency neutral comparable gross profit $5,634
 $5,813
Reported SGA $4,039
 $3,266
Mark-to-market (SGA) (346) 437
Project K and cost reduction activities (SGA) (144) (55)
VIE deconsolidation and other costs impacting comparability (SGA) (6) 
Integration and transaction costs (SGA) (20) (45)
Acquisitions/divestitures (SGA) 
 
Shipping day differences (SGA) (44) 
Venezuela remeasurement (SGA) 
 (2)
Comparable SGA $3,479
 $3,601
Foreign currency impact 28
 
Currency neutral comparable SGA $3,507
 $3,601
Reported operating profit $1,024
 $2,837
Mark-to-market (784) 947
Project K and cost reduction activities (298) (250)
VIE deconsolidation and other costs impacting comparability (6) 
Integration and transaction costs (43) (65)
Acquisitions/divestitures 
 (1)
Shipping day differences 36
 
Venezuela remeasurement 
 (6)
Comparable $2,119
 $2,212
Foreign currency impact (8) 
Currency neutral comparable operating profit $2,127
 $2,212

  
  
  
Change vs.
prior year (pts.)
  
20172016 
Reported gross margin (a)36.6 %37.3 %(0.7)
Mark-to-market (COGS)(0.6)%0.3 %(0.9)
Project K and cost reduction activities (COGS)(0.9)%(1.3)%0.4
Venezuela remeasurement (COGS) %(0.1)%0.1
Foreign currency impact0.1 % %0.1
Currency-neutral adjusted gross margin38.0 %38.4 %(0.4)
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.


Reported gross margin for the year was unfavorable 70 basis points due primarily to our U.S. Snacks transition out of DSD distribution, namely the list price adjustment and increased resources in warehouse logistics due to the DSD transition partially offset by productivity and cost savings under Project K. Currency-neutral adjusted gross


margin was 40 basis points lower compared to the prior year after eliminating the impact of mark-to-market, restructuring, Venezuela remeasurement, and foreign currency.
Our 2017 and 2016 currency-neutral adjusted gross profit is reconciled to the most comparable U.S. GAAP measures as follows:
(dollars in millions) 2017 2016
Reported gross profit (a) $4,699
 $4,834
Mark-to-market (COGS) (79) 36
Project K and cost reduction activities (COGS) (115) (172)
Venezuela remeasurement (COGS) 
 (12)
Foreign currency impact 18
 
Currency-neutral adjusted gross profit $4,875
 $4,982
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.
Restructuring and cost reduction activities
We view our continued spending on restructuring and cost reduction activities as part of our ongoing operating principles to provide greater visibility in achieving our long-term profit growth targets. Initiatives undertaken are currently expected to recover cash implementation costs within a three to five-year period of completion. Upon completion (or as each major stage is completed in the case of multi-year programs), the project begins to deliver cash savings and/or reduced depreciation.
Project K
Project K a four-year efficiency and effectiveness program, was announced in November 2013, and is expected to generatecontinue generating a significant amount of savings that may be invested in key strategic areas of focus for the business. We expect that this investment will drive futurebusiness or utilized to achieve our growth initiatives.
Since inception, Project K has reduced the Company’s cost structure, and is expected to provide enduring benefits, including an optimized supply chain infrastructure, an efficient global business services model, a global focus on categories, increased agility from a more efficient organization design, and improved effectiveness in revenues, gross margin, operating profit, and cash flow.

36




The focus of the program will bego-to-market models. These benefits are intended to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number
As of benefits, including an optimized supply chain infrastructure, the end of 2018, the Company has approved all remaining Project K initiatives and implementation of global business services,these remaining initiatives will be completed in 2019. Project charges, after-tax cash costs and a new global focus on categories.

annual savings remain in line with expectations.
We currently anticipate that Project K will result in total pre-tax charges, once all phases are approved and implemented, of $1.2 to $1.4approximately $1.6 billion, with after-tax cash costs, including incremental capital investments, estimated to be $900 million to $1.1approximately $1.2 billion. Cash expenditures of approximately $625$1,150 million have been incurred through the end of fiscal year 2015. Total cash expenditures, as defined, are expected to be approximately $150 million for 2016 and2018. As we complete the balanceimplementation of $125 to $325 million thereafter. Total charges forpreviously approved Project K initiatives in 2016 are expected2019, we expect to beincur additional charges of approximately $175 to $200$50 million.

We expect annual cost savings generated from Project K will be approximately $425 to $475$700 million by 2018, with approximately two-thirds of the costin 2019. The savings towill be realized primarily in selling, general and administrative expense with additional benefit realized in gross profit as cost of goods sold.sold savings are partially offset by negative volume and price impacts resulting from go-to-market business model changes. The overall savings profile of the project reflects our go-to-market initiatives that will impact both selling, general and administrative expense and gross profit. We have realized approximately $180$650 million of annual savings through the end of 2015. We expect approximately $100 million of incremental savings in 2016, approximately 75 to 80 percent of which will come from cost of goods sold.2018. Cost savings will behave been utilized to increase marginsoffset inflation and drive sales growth through additionalfund investments in advertising,areas such as in-store execution, sales capabilities, including adding sales representatives, re-establishing the Kashi business unit, and in the design and quality of our products. We willhave also investinvested in production capacity in developing and emerging markets, and in global category teams.

As a result of Project K, capital spending levels were increased to 4% of net sales during both 2014 and 2015. Our on-going business model assumes capital spending to be approximately 3-4% of net sales annually.

Thus far, we haveWe funded much of the initial cash requirements for Project K through our supplier financing initiative. Dueinitiative and subsequently were able to fund much of the difference in timing between expected cash costs for the project and expected future cash savings, we anticipate funding the project through a combination of cash on hand and short-term debt.

as we have started to realize cash savings from the project.
We also expect that the project will have an impact on our consolidated effective income tax rate during the execution of the project due to the timing of charges being taken in different tax jurisdictions. The impact of this project on our consolidated effective income tax rate will be excluded from the comparableadjusted income tax rate that will be disclosed on a quarterly basis.

Refer to Note 45 within Notes to Consolidated Financial Statements for further information related to Project K and other restructuring activities.


Other Projects
In 2015 we initiated2017 the Company completed the implementation of a global zero-based budgeting (ZBB) program in our North America business. Thisprogram. We have realized annual savings from the ZBB program is expected to deliver visibility to $100of approximately $450 million through 2018, realized largely in selling, general and administrative expense. Final project charges, after-tax cash costs and annual savings were in North America during 2016. We will begin to expand ZBB into our international businesses during 2016line with modest savings expected in certain locations in 2016. We expect increased savings to be realized in our international businesses in 2017 and beyond.expectations.
In support of the ZBB initiative, we incurred pre-tax charges of approximately $12$3 million in 2015. We anticipate that ZBB will result in cumulative pre-taxand $25 million during 2017 and 2016, respectively. Total charges of approximately $25$40 million were recognized related to $50 million through 2016the implementation of the ZBB program which will consistconsisted primarily of the design and implementation of business capabilities.

Foreign currency translation
The reporting currency for our financial statements is the U.S. dollar. Certain of our assets, liabilities, expenses and revenues are denominated in currencies other than the U.S. dollar, primarily in the euro, British pound, Mexican peso, Australian dollar, Canadian dollar, Venezuelan bolivar fuerte,Brazilian Real, Nigerian Naira, and Russian ruble. To prepare our consolidated financial statements, we must translate those assets, liabilities, expenses and revenues into U.S. dollars at the applicable exchange rates. As a result, increases and decreases in the value of the U.S. dollar against these other currencies will affect the amount of these items in our consolidated financial statements, even if their value has not changed in their original currency. This could have significant impact on our results if such increase or decrease in the value of the U.S. dollar is substantial.


37



Interest expense
AnnualInterest expense was (in millions) 2018-$287; 2017-$256; 2016-$406 and interest expense is illustratedcapitalized as part of the construction cost of fixed assets was immaterial for all periods presented. Interest expense was higher in 2018 due to the following table.issuance of the $600 million of ten-year 4.30% Senior Notes due 2028 and $400 million of three-year 3.25% Senior Notes due 2021. The increase in 2015decrease from 2016 to 2017 was primarily due to a higher average level$153 million pre-tax charge in 2016 to redeem $475 million of long-term7.45% U.S. Dollar Debentures due 2031. The charge consisted primarily of a premium on the tender offer and also included accelerated losses on pre-issuance interest rate hedges, acceleration of fees and debt discount on the redeemed debt and to higher interest rates, partially resulting from lower levels of debt swapped to a variable rate. The decline in 2014 was primarily due to refinancing of maturing long-term debt at lower interest rates and lower interest rates on long-term debt which has effectively been converted to floating rate obligations through the use of interest rate swaps. fees.

Interest income (recorded in other income (expense), net) was (in millions), 2015-2018-$4; 2014-16; 2017-$8; 2013-9; 2016-$7.5. We currently expect that our 20162019 gross interest expense will be approximately $235increase slightly from 2018 due to $245 million.
(dollars in millions) 
  
 
  
 
  
 
Change vs.
prior year
2015 2014 2013 2015 2014
Reported interest expense $227
 $209
 $235
    
Amounts capitalized 4
 5
 2
    
Gross interest expense $231
 $214
 $237
 7.9% (9.7)%
the issuance of the $600 million of ten-year 4.30% Senior Notes due 2028 and $400 million of three-year 3.25% Senior Notes due 2021 issued in May 2018.
Income taxes
On December 22, 2017, the U.S. government enacted comprehensive tax legislation commonly referred to as the Tax Cuts and Jobs Act (Tax Act). The Tax Act makes broad and complex changes to the U.S. tax code which impacted our year ended December 30, 2017 including but not limited to, reducing the corporate tax rate from 35% to 21%, requiring a one-time transition tax on certain unrepatriated earnings of foreign subsidiaries that may be electively paid over eight years, and accelerating first year expensing of certain capital expenditures.

Shortly after the Tax Act was enacted, the SEC staff issued Staff Accounting Bulletin No. 118, Income Tax Accounting Implications of the Tax Cuts and Jobs Act (SAB 118), which provides guidance on accounting for the Tax Act’s impact. SAB 118 provided a measurement period, which in no case should extend beyond one year from the Tax Act enactment date, during which a company may complete the accounting for the impacts of the Tax Act under ASC Topic 740.

Our 2018 income tax provision includes an $11 million reduction to income tax expense due to changes in estimates related to the Tax Act. The reduction is primarily related to a reduction in the transition tax estimate and additional tax associated with the final assessment of changes in our indefinite reinvestment assertion and resulting tax.

Our 2017 income tax provision includes $8 million of net additional income tax expense during the quarter ended December 30, 2017, driven by the reduction in the U.S. corporate tax rate and the transition tax on foreign earnings.

Transition tax on foreign earnings: The transition tax is a tax on the previously untaxed accumulated and current earnings and profits of certain of our foreign subsidiaries. In order to determine the amount of the transition tax, the Company must determine, in addition to other factors, the amount of post-1986 earnings and profits (E&P) of the relevant subsidiaries, as well as the amount of non-U.S. income taxes paid on such earnings. E&P is similar to


retained earnings of the subsidiary, but requires other adjustments to conform to U.S. tax rules. As of December 30, 2017, based on accumulated foreign earnings and profits of approximately $2.6 billion, which are primarily in Europe, we were able to make a reasonable estimate of the transition tax and recorded a transition tax obligation of $157 million, which we elected to pay over eight years. In the third quarter of 2018, we recorded a $16 million reduction to the transition tax liability and tax expense based on updated estimates of E&P. During the fourth quarter of 2018, the Company, as part of completing its accounting under SAB 118, revised its estimate of the transition tax liability to $94 million, and recorded $47 million of tax reserves related to uncertainty in our interpretation of the statute and associated regulations.

Indefinite reinvestment assertion:  Prior to the Tax Act, we treated a significant portion of our undistributed foreign earnings as indefinitely reinvested.  In light of the Tax Act, which included a new territorial tax regime, as of the period ended December 30, 2017, Management determined that the Company would analyze its global capital structure and working capital strategy and considered the indefinite reinvestment assertion to be provisional under SAB 118. In the fourth quarter of 2018, we finished analyzing our global capital structure and working capital strategy and determined that $2.4 billion of foreign earnings as of December 30, 2017, were no longer considered to be indefinitely invested.  Accordingly, income tax expense of $5 million was recorded in the fourth quarter of 2018.  We have completed our assessment and accounting under SAB 118 for our indefinite investment assertion.

In conjunction with SAB 118, we have completed the accounting for the Tax Act in the fourth quarter 2018.

Our reported effective tax rates for 2015, 20142018, 2017 and 20132016 were 20.6%13.6%, 22.6%24.8%, and 30.4%25.2%, respectively. ComparableAdjusted effective tax rates for 2015, 20142018, 2017 and 20132016 were 25.6%16.5%, 28.2%25.8%, and 28.4%24.7%, respectively.

The 2015 and 20142018 effective income tax ratesrate benefited from the mark-to-market loss recorded for ourreduction of the U.S. corporate tax rate as well as an $11 million reduction of income tax expense due to a changes in estimates related to the Tax Act, the impact of discretionary pension plans.contributions totaling $250 million in 2018, which were designated as 2017 tax year contributions, and a $44 million discrete tax benefit as a result of the remeasurement of deferred taxes following a legal entity restructuring.

For the year ended December 30, 2017, the effective tax rate benefited from a deferred tax benefit of $39 million resulting from the intercompany transfer of intellectual property. The 2016 effective income tax rate benefited from excess tax benefits from share-based compensation totaling $36 million. Refer to Note 1213 within Notes to Consolidated Financial Statements for further information.

Fluctuations in foreign currency exchange rates could impact the expected effective income tax rate as it is dependent upon U.S. dollar earnings of foreign subsidiaries doing business in various countries with differing statutory tax rates. Additionally, the rate could be impacted if pending uncertain tax matters, including tax positions that could be affected by planning initiatives, are resolved more or less favorably than we currently expect.




The following table provides a reconciliation of as reported to currency-neutral comparableadjusted income taxes and effective income tax rate for 20152018 and 2014.2017.
Consolidated results (dollars in millions) 2018 2017
Reported income taxes $181
 $410
Mark-to-market (75) 6
Project K and cost reduction activities (33) (86)
Business and portfolio realignment (1) 
Adoption of U.S. Tax Reform (11) 8
Adjusted income taxes $301
 $482
Reported effective income tax rate 13.6 % 24.8 %
Mark-to-market (1.7) (0.3)
Project K and cost reduction activities (0.6) (1.1)
Business and portfolio realignment 
 
Adoption of U.S. Tax Reform (0.6) 0.4
Adjusted effective income tax rate 16.5 % 25.8 %
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.
The following table provides a reconciliation of reported to adjusted income taxes and effective income tax rate for 2017 and 2016.
Consolidated results (dollars in millions, except per share data) 2015 2014
Reported income taxes $159
 $186
Mark-to-market (148) (271)
Project K and cost reduction activities (94) (80)
VIE deconsolidation and other costs impacting comparability (2) (2)
Integration and transaction costs (8) (12)
Acquisitions/divestitures (1) 
Shipping day differences 
 11
Venezuela remeasurement (20) 
Comparable income taxes $432
 $540
Foreign currency impact (19) 
Currency neutral comparable income taxes $451
 $540
Reported effective income tax rate 20.6 % 22.6 %
Mark-to-market (4.6) (5.8)
Project K and cost reduction activities (0.8) 0.2
VIE deconsolidation and other costs impact comparability (0.9) 
Integration and transaction costs 
 
Acquisitions/divestitures (0.2) 
Shipping day differences 
 
Venezuela remeasurement 1.5
 
Comparable effective income tax rate 25.6 % 28.2 %
Foreign currency impact 0.7
 
Currency neutral comparable effective income tax rate 24.9 % 28.2 %
Consolidated results (dollars in millions) 2017 2016
Reported income taxes $410
 $235
Mark-to-market 6
 (59)
Project K and cost reduction activities (86) (85)
Debt redemption 
 (54)
Venezuela deconsolidation 
 
Venezuela remeasurement 
 
Adoption of U.S. Tax Reform 8
 
Adjusted income taxes $482
 $433
Reported effective income tax rate 24.8 % 25.2 %
Mark-to-market (0.3) 0.5
Project K and cost reduction activities (1.1) (0.3)
Debt redemption 
 (0.9)
Venezuela deconsolidation 
 1.0
Venezuela remeasurement 
 0.2
Adoption of U.S. Tax Reform 0.4
 
Adjusted effective income tax rate 25.8 % 24.7 %
For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.


Brexit
38



The following table providesIn June 2016, a reconciliationmajority of as reported to currency-neutral comparable income taxes and effective income tax rate for 2014 and 2013.
Consolidated results (dollars in millions, except per share data) 2014 2013
Reported income taxes $186
 $792
Mark-to-market (271) 319
Project K and cost reduction activities (80) (67)
VIE deconsolidation and other costs impacting comparability (2) 
Integration and transaction costs (12) (19)
Acquisitions/divestitures 
 
Shipping day differences 11
 
Venezuela remeasurement 
 (4)
Comparable income taxes $540
 $563
Foreign currency impact (3) 
Currency neutral comparable income taxes $543
 $563
Reported effective income tax rate 22.6 % 30.4 %
Mark-to-market (5.8) 1.9
Project K and cost reduction activities 0.2
 0.2
VIE deconsolidation and other costs impact comparability 
 
Integration and transaction costs 
 (0.1)
Acquisitions/divestitures 
 
Shipping day differences 
 
Venezuela remeasurement 
 
Comparable effective income tax rate 28.2 % 28.4 %
Foreign currency impact 
 
Currency neutral comparable effective income tax rate 28.2 % 28.4 %
For more information on reconciling itemsvoters in the table above, please referUnited Kingdom elected to withdraw from the European Union in a national referendum. In February 2017, the British Parliament voted in favor of allowing the British government to begin negotiating the terms of the United Kingdom’s withdrawal from the European Union, and, in March 2017, the British government invoked Article 50 of the Treaty on European Union, which, per the terms of the treaty, formally triggered a two-year negotiation process and puts the United Kingdom on a course to withdraw from the European Union by the end of March 2019. With no agreement concluded as yet, the referendum has created significant uncertainty about the future relationship between the United Kingdom and the European Union, including with respect to the Significant items impacting comparability section.laws and regulations that will apply as the United Kingdom determines which European Union laws to replace or replicate in the event of a withdrawal.



The impact to the financial trends of our European and Consolidated businesses resulting from Brexit is currently being evaluated. During 2018 we generated approximately 5% of our net sales and hold approximately 3% of consolidated assets in the United Kingdom as of December 29, 2018. As details of the United Kingdom’s withdrawal from the European Union are finalized in March 2019, we will continue to evaluate the impacts to our business. Brexit may impact our future financial trends in areas such as:

Net sales could be negatively impacted by reduced efficiency in processing of product shipments between the United Kingdom and other countries resulting in insufficient products in the appropriate market for sale to customers,
Cost of goods sold could increase due to increased costs related to incremental warehousing and logistics services required to adequately service our customers,
Cost of goods sold could increase significantly due to tariffs that are implemented between the United Kingdom and other countries as the location of our European production facilities and the markets we sell in regularly require significant import and export shipments involving the United Kingdom,
Profitability may be impacted as we update our conclusions on our ability to realize future benefit from other assets, such as deferred tax assets, or as we evaluate the effectiveness of existing or future derivative contracts. This may result in additional valuation allowances or reserves being established, or require changes in the notional value of derivative contracts,
Cash flow could decrease as a result of the requirement to increase inventory levels maintained in both the United Kingdom and other countries to ensure adequate supply of product to support both base and promotional activities normally executed with our customers.

LIQUIDITY AND CAPITAL RESOURCES
Our principal source of liquidity is operating cash flows supplemented by borrowings for major acquisitions and other significant transactions. Our cash-generating capability is one of our fundamental strengths and provides us with substantial financial flexibility in meeting operating and investing needs.

We have historically reported negative working capital primarily as the result of our focus to improve core working capital by reducing our levels of trade receivables and inventory while extending the timing of payment of our trade payables.  In addition, weThe impacts of the extended customer terms programs and of the monetization and securitization programs, which are designed to effectively offset the impact of extended terms, are included in our calculation of core working capital. Core working capital was improved by the extension of supplier payment terms. These programs are all part of our ongoing working capital management.

We have a substantial amount of indebtedness which results in current maturities of long-term debt and notes payable which can have a significant impact on working capital as a result of the timing of these required payments. These factors, coupled with the use of our ongoing cash flows from operations to service our debt obligations, pay dividends, fund acquisition opportunities, and repurchase our common stock, reduce our working capital amounts.
We had negative working capital of $2.5 billion and $1.0$1.4 billion as of January 2, 2016December 29, 2018 and January 3, 2015, respectively.December 30, 2017.  
We believe that our operating cash flows, together with our credit facilities and other available debt financing, will be adequate to meet our operating, investing and financing needs in the foreseeable future. However, there can be no assurance that volatility and/or disruption in the global capital and credit markets will not impair our ability to access these markets on terms acceptable to us, or at all.

As of January 2, 2016December 29, 2018 and January 3, 2015,December 30, 2017, we had $231$252 million and $257$204 million, respectively, of cash and cash equivalents held in international jurisdictions which willjurisdictions. The cash we generate outside the U.S. is principally to be used to fund capital and otherour international development. If the funds generated by our U.S. business are not sufficient to meet our need for cash requirementsin the U.S., we may need to repatriate a portion of our international operations. These amounts include $2 million and $68 million at January 2, 2016 and January 3, 2015, respectively,earnings to the U.S. which may be subject to currency exchange controls in Venezuela, limiting the total amount of cash and cash equivalents held by our foreign subsidiaries that can be repatriated at any particular point in time.additional taxes.  

39




The following table sets forth a summary of our cash flows:
(dollars in millions) 2015 2014 2013 2018 2017 2016
Net cash provided by (used in):Net cash provided by (used in):    Net cash provided by (used in):    
Operating activities $1,691
 $1,793
 $1,807
 $1,536
 $403
 $1,271
Investing activities (1,127) (573) (641) (948) 149
 (392)
Financing activities (706) (1,063) (1,141) (566) (604) (786)
Effect of exchange rates on cash and cash equivalents (50) 13
 (33) 18
 53
 (64)
Net increase (decrease) in cash and cash equivalents $(192) $170
 $(8) $40
 $1
 $29
Operating activities
The principal source of our operating cash flows is net earnings, meaningprimarily cash receipts from the sale of our products, net of costs to manufacture and market our products.
Our net cash provided by operating activities for 2015 amounted to $1,6912018 totaled $1,536 million, a decreasean increase of $102 million compared with 2014. The decrease$1.1 billion as compared to 2017. The increase was due primarily to the prior year is the resulttermination of the negative year over year impact ofour accounts receivable mitigated somewhatsecuritization program at the end of 2017. Collections of deferred purchase price on securitized trade receivables, totaled $1,243 million in 2017 versus zero in the current year. Additionally, cash provided by operating activities benefited by lower tax cash payments due primarily to U.S. Tax Reform. These year-over-year benefits were partially offset by the incremental cash flow benefit from the supplier financing initiativepre-tax discretionary pension contribution of approximately $210 million. $250 million in 2018.
Our net cash provided by operating activities for 2014 amounted to $1,7932017 totaled $403 million, a decrease of $14$868 million as compared with 2013,to 2016. The decrease was due primarily to the negative incremental impactdifference in year-over-year utilization of Project K cash requirements mitigated somewhat by the positive impact from the supplier financing initiativeour accounts receivable securitization program entered into in July 2016. Collections of approximately $210 million.
After-tax cash payments related to Project K were $192deferred purchase price on securitized trade receivables totaled $1,243 million in 2015, $1872017 versus $501 million in 2014, and $18 million in 2013.2016.
Our cash conversion cycle (defined as days of inventory excluding inventoriable mark-to-market pension costs, and trade receivables outstanding less days of trade payables outstanding, based on a trailing 12 month average), is relatively short, equating to approximately 14 days and 27negative 6 days for 20152018 and 2014,2017, respectively. Core working capital in 20152018 averaged 6.2%2.4% of net sales, compared to 7.6%2.9% in 20142017 and 7.8%4.0% in 2013.2016. In 2015,2017, both our cash conversion cycle and core working capital showed improvements in days of trade payables outstanding which includes the positive impact of a supplier financingterms initiative. Days of trade receivables and inventory on hand increased slightly from 2014were flat in 2017 compared to 2015.2016.
Our total pension and postretirement benefit plan funding amounted to $287 million, $44 million and $33 million, $53in 2018, 2017 and 2016, respectively. The 2018 contributions included $250 million and $48 million, in 2015, 2014 and 2013, respectively.of pre-tax discretionary contributions to U.S. plans designated for the 2017 tax year.
The Pension Protection Act (PPA), and subsequent regulations, determines defined benefit plan minimum funding requirements in the United States. We believe that we will not be required to make any contributions under PPA requirements until 20212022 or beyond. Our projections concerning timing of PPA funding requirements are subject to change primarily based on general market conditions affecting trust asset performance, future discount rates based on average yields of high quality corporate bonds and our decisions regarding certain elective provisions of the PPA.
We currently project that we will make total U.S. and foreign benefit plan contributions in 20162019 of approximately $43$25 million. Actual 20162019 contributions could be different from our current projections, as influenced by our decision to undertake discretionary funding of our benefit trusts versus other competing investment priorities, future changes in government requirements, trust asset performance, renewals of union contracts, or higher-than-expected health care claims cost experience.
We measure cash flow as net cash provided by operating activities reduced by expenditures for property additions. We use this non-GAAP financial measure of cash flow to focus management and investors on the amount of cash available for debt repayment, dividend distributions, acquisition opportunities, and share repurchases. Our cash flow metric is reconciled to the most comparable GAAP measure, as follows:
(dollars in millions) 2015 2014 2013 2018 2017 2016
Net cash provided by operating activities $1,691
 $1,793
 $1,807
 $1,536
 $403
 $1,271
Additions to properties (553) (582) (637) (578) (501) (507)
Cash flow $1,138
 $1,211
 $1,170
 $958
 $(98) $764
year-over-year change (6.0)% 3.5%   1,078% (113)%  

40



The decrease in cash flow (as defined) in 2015 compared to 2014 was due primarily to the unfavorable year over year impact of accounts receivable mitigated somewhat by the favorable year over year impact of trade payables as a result of the supplier financing initiative. The increase in cash flow in 2014 compared to 2013 was due primarily to lower capital expenditures and improved core working capital partially offset by the negative impact of Project K cash requirements.
Investing activities
Our net cash used in investing activities for 2015 amounted to $1,1272018 totaled $948 million, an increase of $554 million$1.1 billion compared with 2014. In 2015,2017. The increase was due primarily to the 2018 acquisition of an ownership interest in Tolaram Africa Foods, PTE LTD for $381 million and the year-over-year impact of collections of deferred purchase price on securitized trade receivables during 2017. This program was terminated at the end of 2017. Additionally, we acquired Chicago Bar Co., LLC, the manufacturer of RXBAR, for $445$596 million in 2017.

In 2016, we acquired Parati, a 50% interestmanufacturer of biscuit, powdered beverage and pasta brands in Multipro Singapore Pte. Ltd., a leading distributor of a variety of food products in Nigeria and Ghana, and an option to purchase a minority interest in an affiliated food manufacturer. In addition to our joint venture investment in 2015, we also acquired Mass Foods and a majority interest in Bisco Misr.Brazil for $381 million.

Capital spending in 20152018 included investments in our supply chain infrastructure, network optimization, and to support capacity requirementspackaging flexibility in certain marketsglobal manufacturing and products, including Pringles in Asia-Pacific.
Net cash used in investing activities of $573 million in 2014 decreased $68 million compared with 2013.distribution.
Cash paid for additions to properties as a percentage of net sales increased to 4.1% in 2015, from 4.0% in 2014, which was a decrease from 4.3% in 2013.2018 and 3.9% in both 2017 and 2016.

In November 2018, the Company announced that it will begin to explore the potential sale of the cookie, fruit snacks, pie crust, and ice cream cone businesses.  These businesses are primarily reported as part of the U.S. Snacks, U.S. Specialty and North America Other reportable segments and represent approximately $900 million in net sales for the year ended December 29, 2018.  If the divestiture occurs, we expect to use the proceeds to reduce debt for opportunistic share repurchases or potential future acquisitions.
Financing activities
Our net cash used by financing activities was $706$566 million, $1,063$604 million and $1,141$786 million for 2015, 20142018, 2017 and 2013,2016, respectively. The use of cash in financing activities compared to the prior year declined due primarily to net proceeds from notes payable of $374 million in 2015 versus $89 million in 2014.

Total debt was $7.8$8.9 billion and $7.4$8.6 billion at year-end 20152018 and 2014,2017, respectively.

In May 2015, we repaid our $350 million 1.125% U.S. Dollar Notes due 2015 at maturity.
In February 2015, we repaid our floating-rate $250 million U.S. Dollar Notes due 2015 at maturity and in March 2015,2018, we issued €600$600 million of ten-year 1.25% Euro4.30% Senior Notes due 2025.
In March 2014, we redeemed $150 million of our 4.00% U.S. Dollar Notes due 2020, $342 million of our 3.125% U.S. Dollar Notes due 2022 and $189 million of our 2.75% U.S. Dollar Notes due 2023. In connection with the debt redemption, we incurred $1 million of interest expense, offset by $8 million of accelerated gains on interest rate hedges previously recorded in accumulated other comprehensive income, and incurred $5 million expense, recorded in Other Income, Expense (net), related to acceleration of fees on the redeemed debt and fees related to the tender offer.
In May 2014, we issued 500 million of seven-year 1.75% Euro Notes due 2021, using the proceeds for general corporate purposes, which included repayment of a portion of our commercial paper borrowings.
In May 2014, we issued Cdn. $300 million of three-year 2.05% Canadian Dollar Notes due 2017, using the proceeds, together with cash on hand, to repay our Cdn. $300 million, 2.10% Notes due May 2014 at maturity.
In February 2013, we issued $250 million of two-year floating-rate U.S. Dollar Notes,2028 and $400 million of ten-year 2.75% U.S. Dollarthree-year 3.25% Senior Notes due 2021, resulting in aggregate net proceeds after debt discount of $645$994 million. The proceeds from these Notes were used for general corporate purposes, including together with cash on hand,the repayment of the $750our $400 million, aggregate principal amount of our 4.25%seven-year 3.25% U.S. Dollar Notes due March 2013.2018 at maturity, and the repayment of a portion of our commercial paper borrowings used to finance our acquisition of ownership interests in TAF and Multipro.

In April 2013,November 2017, we issued $600 million of ten-year 3.4% Senior Notes to pay down commercial paper issued in conjunction with the boardpurchase of directors approvedChicago Bar Co., LLC, manufacturer of RXBAR.

In May 2017, we issued €600 million of five-year 0.80% Euro Notes due 2022 and repaid our 1.75% fixed rate $400 million U.S. Dollar Notes due 2017 at maturity. Additionally, we repaid our 2.05% fixed rate Cdn. $300 million Canadian Dollar Notes at maturity.

In November 2016, we issued $600 million of seven-year 2.65% U.S. Dollar Notes and repaid our 1.875% $500 million U.S. Dollar Notes due 2016 at maturity.

In May 2016, we issued €600 million of eight-year 1.00% Euro Notes due 2024 and repaid our 4.45% fixed rate $750 million U.S. Dollar Notes due 2016 at maturity.

In March 2016, we issued $750 million of ten-year 3.25% U.S. Dollar Notes and $650 million of thirty-year 4.50% U.S. Dollar Notes. Also in March 2016, we redeemed $475 million of our 7.45% U.S. Dollar Debentures due 2031 at a $1 billion share repurchase program expiring in April 2014. pre-tax cash cost of $144 million.
In February 2014,December 2017, the board of directors approved a new authorization to repurchase up to $1.5 billion in shares beginning in 2018 through December 2015. In December 2015, the board of directors approved a share repurchase program authorizing us to repurchase shares of our common stock amounting to $1.5 billion beginning in 2016 through December 2017.
2019. During 2015,2018, we purchased 115 million shares totaling $731$320 million. During 2014,2017, we purchased 117 million shares totaling $690$516 million. In May 2013,During 2016, we entered into an Accelerated Share Repurchase (ASR) Agreement with a financial institution counterparty and paid $355 million for the purchase of shares during the term of the agreement which extended through August 2013. The total number of shares delivered upon settlement of the ASR was based upon the volume weighted average price of the Company’s stock over the term of the agreement. Total shares

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purchased in 2013, including shares delivered under the ASR, amounted to approximately 96 million shares totaling $544$426 million.
We paid quarterly dividends to shareholders totaling $1.98$2.20 per share in 2015, $1.902018, $2.12 per share in 20142017, and $1.80$2.04 per share in 2013.2016. Total cash paid for dividends increased by 3.0%3.5% in 20152018 and 4.0% in 2014. In2017. On February 2016,22, 2019, the board of directors declared a dividend of $.50$.56 per common share, payable on March 15, 20162019 to shareholders of record at the close of business on March 1, 2016.5, 2019.
In February 2014, we

We entered into an unsecured Five-Year Credit Agreement to replace the existing unsecured Four-Year Credit Agreement, which would have expired in March 2015. The Five-Year Credit Agreement allowsJanuary 2018, allowing us to borrow, on a revolving credit basis, up to $2.0 billion.$1.5 billion and expiring in January 2023.

In January 2019, we entered into an unsecured 364-Day Credit Agreement to borrow, on a revolving credit basis, up to $1.0 billion at any time outstanding, to replace the $1.0 billion 364-day facility that expired in January 2019.  The new credit facilities contains customary covenants and warranties, including specified restrictions on indebtedness, liens and a specified interest expense coverage ratio.  If an event of default occurs, then, to the extent permitted, the administrative agent may terminate the commitments under the credit facility, accelerate any outstanding loans under the agreement, and demand the deposit of cash collateral equal to the lender's letter of credit exposure plus interest.  There are no borrowings outstanding under the new credit facilities.
Our long-term debt agreements contain customary covenants that limit Kellogg Company and some of its subsidiaries from incurring certain liens or from entering into certain sale and lease-back transactions. Some agreements also contain change in control provisions. However, they do not contain acceleration of maturity clauses that are dependent on credit ratings. A change in our credit ratings could limit our access to the U.S. short-term debt market and/or increase the cost of refinancing long-term debt in the future. However, even under these circumstances, we would continue to have access to our 364-Day Credit Facility, which expires in January 2020, as well as our Five-Year Credit Agreement, which expires in February 2019.January 2023. This source of liquidity is unused and available on an unsecured basis, although we do not currently plan to use it.
We monitor the financial strength of our third-party financial institutions, including those that hold our cash and cash equivalents as well as those who serve as counterparties to our credit facilities, our derivative financial instruments, and other arrangements.

We are in compliance with all covenants as of January 2, 2016.December 29, 2018. We continue to believe that we will be able to meet our interest and principal repayment obligations and maintain our debt covenants for the foreseeable future, while still meeting our operational needs, including the pursuit of selected bolt-onselect acquisitions. This will be accomplished through our strong cash flow, our short-term borrowings, and our maintenance of credit facilities on a global basis. We anticipate establishing
Monetization and securitization programs
During 2016, we initiated a program in which customers could extend their payment terms in exchange for the elimination of early payment discounts (Extended Terms Program). In order to mitigate the net working capital impact of the Extended Terms Program for discrete customer program which would allow for extended customer payment terms.  In connection with this program,customers, we may enterentered into an agreement with one or moreagreements to sell, on a revolving basis, certain trade accounts receivable balances to third party financial institutions (Monetization Programs). Transfers under the Monetization Programs are accounted for as sales of receivables resulting in the receivables being de-recognized from our Consolidated Balance Sheet. The Monetization Programs provide for the continuing sale of certain receivables on a revolving basis until terminated by either party; however the maximum funding from receivables that may be sold at any time is currently $1,033 million (increased from $800 million from December 30, 2017, reflecting the execution of a second monetization program during 2018), but may be increased or decreased as customers move in or out of the Extended Terms Program and as financial institutions move in or out of the Monetization Programs. Accounts receivable sold of $900 million and $601 million remained outstanding under this arrangement as of December 29, 2018 and December 30, 2017, respectively.
If financial institutions were to monetizeterminate their participation in the Monetization Programs and we were unable secure alternative arrangements, our ability to offer our Extended Terms Program and effectively manage our accounts receivable balance and overall working capital could be negatively impacted.
Previously, in order to mitigate the net working capital impact of the Extended Terms Program for certain customers, we entered into agreements with financial institutions (Securitization Program) to sell these receivables resulting in the receivables being de-recognized from our consolidated balance sheet. We currently estimateThe maximum funding from receivables that the amount of these receivables heldmay be sold at any time bywas $600 million. In December 2017, we terminated the financial institution(s) will beSecuritization Program, such that no receivables were sold after December 28, 2017. In March 2018 we substantially replaced the securitization program with a second monetization program.
As of December 30, 2017, approximately $500$433 million of accounts receivable sold under the Securitization Program remained outstanding, for which we received cash of approximately $412 million and a deferred purchase price asset of approximately $21 million.
Refer to $600 million.Note 2 within Notes to Consolidated Financial Statements for further information related to the sale of accounts receivable.



OFF-BALANCE SHEET ARRANGEMENTS AND CONTRACTUAL OBLIGATIONS
Off-balance sheet arrangements
As of January 2, 2016 and January 3, 2015At December 29, 2018, we did not have any material off-balance sheet arrangements. Refer to Note 2 within Notes to Consolidated Financial Statements for information on our accounts receivable securitization and factoring programs.
Contractual obligations
The following table summarizes our contractual obligations at January 2, 2016:December 29, 2018:
Contractual obligations Payments due by period Payments due by period
(millions) Total 2016 2017 2018 2019 2020 
2021 and
beyond
 Total 2019 2020 2021 2022 2023 
2024 and
beyond
Long-term debt:                            
Principal $6,517
 $1,262
 627
 $407
 $506
 $851
 $2,864
 $8,785
 507
 $851
 $973
 $1,045
 $811
 $4,598
Interest (a) 1,837
 217
 188
 178
 161
 151
 942
 2,359
 260
 250
 215
 193
 172
 1,269
Capital leases (b) 5
 2
 1
 1
 
 
 1
 1
 1
 
 
 
 
 
Operating leases (c) 672
 171
 152
 119
 81
 62
 87
 525
 121
 97
 73
 57
 48
 129
Purchase obligations (d) 1,135
 951
 113
 46
 13
 11
 1
 1,239
 1,057
 117
 27
 9
 5
 24
Uncertain tax positions (e) 13
 13
 
 
 
 
 
 4
 4
 
 
 
 
 
Other long-term obligations (f) 732
 101
 53
 51
 53
 124
 350
 640
 122
 51
 50
 96
 98
 223
Total $10,911
 $2,717
 $1,134
 $802
 $814
 $1,199
 $4,245
 $13,553
 $2,072
 $1,366
 $1,338
 $1,400
 $1,134
 $6,243
(a)Includes interest payments on our long-term debt and payments on our interest rate swaps. Interest calculated on our variable rate debt was forecasted using the LIBOR forward rate curve as of January 2, 2016.December 29, 2018.
(b)The total expected cash payments on our capital leases include interest expense totaling less than $1 million over the periods presented above.
(c)Operating leases represent the minimum rental commitments under non-cancelable operating leases.

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(d)Purchase obligations consist primarily of fixed commitments for raw materials to be utilized in the normal course of business and for marketing, advertising and other services. The amounts presented in the table do not include items already recorded in accounts payable or other current liabilities at year-end 2015,2018, nor does the table reflect cash flows we are likely to incur based on our plans, but are not obligated to incur. Therefore, it should be noted that the exclusion of these items from the table could be a limitation in assessing our total future cash flows under contracts.
(e)As of January 2, 2016,December 29, 2018, our total liability for uncertain tax positions was $73$97 million, of which $13$4 million is expected to be paid in the next twelve months. We are not able to reasonably estimate the timing of future cash flows related to the remaining $60$93 million.
(f)Other long-term obligations are those associated with noncurrent liabilities recorded within the Consolidated Balance Sheet at year-end 20152018 and consist principally of projected commitments under deferred compensation arrangements, multiemployer plans, and supplemental employee retirement benefits. The table also includes our current estimate of minimum contributions to defined benefit pension and postretirement benefit plans through 20212024 as follows: 2016-$43; 2017-$34; 2018-$34; 2019-$34;42; 2020-$103;37; 2021-$190.39; 2022-$83; 2023-$78; 2024-$103.
In addition, the total remaining tax repatriation payable of $80 million which is expected to be paid over the next 7 years is included in the total above.

CRITICAL ACCOUNTING ESTIMATES
Promotional expenditures
Our promotional activities are conducted either through the retail trade or directly with consumers and include activities such as in-store displays and events, feature price discounts, consumer coupons, contests and loyalty programs. The costs of these activities are generally recognized at the time the related revenue is recorded, which normally precedes the actual cash expenditure. The recognition of these costs therefore requires management judgment regarding the volume of promotional offers that will be redeemed by either the retail trade or consumer. These estimates are made using various techniques including historical data on performance of similar promotional programs. Differences between estimated expense and actual redemptions are normally insignificantimmaterial and recognized as a change in management estimate in a subsequent period. On a full-year basis, these subsequent period adjustments represent approximately 0.4%0.3% of our company’s net sales. However, our company’s total promotional expenditures (including amounts classified as a revenue reduction) are significant, so it is likely our results would be materially different if different assumptions or conditions were to prevail.


Property
Long-lived assets such as property, plant and equipment are tested for impairment when conditions indicate that the carrying value may not be recoverable. Management evaluates several conditions, including, but not limited to, the following: a significant decrease in the market price of an asset or an asset group; a significant adverse change in the extent or manner in which a long-lived asset is being used, including an extended period of idleness; and a current expectation that, more likely than not, a long-lived asset or asset group will be sold or otherwise disposed of significantly before the end of its previously estimated useful life. For assets to be held and used, we project the expected future undiscounted cash flows generated by the long-lived asset or asset group over the remaining useful life of the primary asset. If the cash flow analysis yields an amount less than the carrying amount we determine the fair value of the asset or asset group by using comparable market data. There are inherent uncertainties associated with the judgments and estimates we use in these analyses.
At January 2, 2016,December 29, 2018, we have property, plant and equipment of $3.6$3.7 billion, net of accumulated depreciation, on our balance sheet. Included in this amount are approximately $51 million of idle assets.
Goodwill and other intangible assets
We perform an impairment evaluation of goodwill and intangible assets with indefinite useful lives at least annually during the fourth quarter of each year in conjunction with our annual budgeting process.
Goodwill impairment testing first requires a comparison between the carrying value and fair value of a reporting unit with associated goodwill. Carrying value is based on the assets and liabilities associated with the operations of that reporting unit, which often requires allocation of shared or corporate items among reporting units. For the 20152018 goodwill impairment test, the fair value of the reporting units was estimated based on market multiples. Our approach employs market multiples based on sales, if applicable, and/or earnings before interest, taxes, depreciation and amortization (EBITDA) and earnings for companies comparable to our reporting units. In the event the fair value determined using the market multiples approach is close to the carrying value, we may also supplement our fair value determination using discounted cash flows. Management believes the assumptions used for the impairment test are consistent with those utilized by a market participant performing similar valuations for our reporting units.
Similarly, impairment testing of indefinite-lived intangible assets requires a comparison of carrying value to fair value of that particular asset. Fair values of non-goodwill intangible assets are based primarily on projections of future cash flows to be generated from that asset. For instance, cash flows related to a particular trademark would be based on a projected royalty stream attributable to branded product sales discounted at rates consistent with rates used by market participants. These estimates are made using various inputs including historical data, current and anticipated market conditions, management plans, and market comparables.

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We also evaluate the useful life over which a non-goodwill intangible asset with a finite life is expected to contribute directly or indirectly to our cash flows. Reaching a determination on useful life requires significant judgments and assumptions regarding the future effects of obsolescence, demand, competition, other economic factors (such as the stability of the industry, known technological advances, legislative action that results in an uncertain or changing regulatory environment, and expected changes in distribution channels), the level of required maintenance expenditures, and the expected lives of other related groups of assets.
At January 2, 2016,December 29, 2018, goodwill and other intangible assets amounted to $7.2$9.4 billion, consisting primarily of goodwill and brands associated with the 2001 acquisition of Keebler Foods Company and the 2012 acquisition of Pringles. Within this total, approximately $2.2$2.8 billion of non-goodwill intangible assets were classified as indefinite-lived, comprised principally of Keebler and Pringles trademarks. The majority of these intangible assets are recorded in our U.S. Snacks reporting unit. We currently believe that the fair value of our goodwill and other intangible assets exceeds their carrying value and that those intangibles so classified will contribute indefinitely to our cash flows. The percentage of excess fair value over carrying value of the U.S. Snacks reporting unit was approximately 43%62% and 59%57% in 20152018 and 2014,2017, respectively. However, if we had used materially different assumptions, which we do not believe are reasonably possible, regarding the future performance of our business or a different market multiple in the valuation, this could have resulted in significant impairment losses.
On November 12, 2018, we announced that we would be exploring the sale of our cookies business (including the Keebler, Famous Amos, Mother's and Murray brands), fruit snacks business (including the Stretch Island brand) pie crust and ice cream cone businesses.
Additionally, we have $25$207 million of goodwill related to our 2008 acquisitionKashi reporting unit, which was primarily a result of United Bakersestablishing Kashi as a separate operating segment in Russia. Fair2015, which required an allocation of goodwill from our U.S.


Snacks operating segment. The 2018 fair value of the intangibles for this business exceeded carryingKashi reporting unit was estimated primarily based on a multiple of net sales and discounted cash flows. The percentage of excess over fair value was approximately 12% and 9%, in 2015. If we used2018 and 2017, respectively, using the same methodology on a year-on-year basis. The use of modestly different assumptions regarding sales multiples and EBITDA in the valuation this could have resulted in an impairment.

We also have $616 million and $798 million of goodwill and other intangible assets, respectively, related to our Multipro operating segment as a result of the acquisition of this business in May 2018.  Consistent with our expectations given the recent acquisition, the 2018 fair value approximates carrying value for both goodwill and the indefinitely lived assets.  The use of modestly different assumptions in these valuations could have resulted in an impairment.

Factors which could result in an impairment loss. Management will continueinclude, but are not limited to: (i) reduced demand for our products; (ii) higher commodity prices; (iii) lower prices for our products or increased marketing as a result of increased competition; and (iv) significant disruptions to monitor the situation closely.our operations as a result of both internal and external events.

Retirement benefits
Our company sponsors a number of U.S. and foreign defined benefit employee pension plans and also provides retiree health care and other welfare benefits in the United States and Canada. Plan funding strategies are influenced by tax regulations and asset return performance. A substantial majority of plan assets are invested in a globally diversified portfolio of equity securities with smaller holdings of debt securities and other investments. We recognize the cost of benefits provided during retirement over the employees’ active working life to determine the obligations and expense related to our retiree benefit plans. Inherent in this concept is the requirement to
use various actuarial assumptions to predict and measure costs and obligations many years prior to the settlement date. Major actuarial assumptions that require significant management judgment and have a material impact on the measurement of our consolidated benefits expense and accumulated obligation include the long-term rates of return on plan assets, the health care cost trend rates, the mortality table and improvement scale, and the interest rates used to discount the obligations for our major plans, which cover employees in the United States, United Kingdom and Canada.
Our expense recognition policy for pension and nonpension postretirement benefits is to immediately recognize actuarial gains and losses in our operating results in the year in which they occur. Actuarial gains and losses are recognized annually as of our measurement date, which is our fiscal year-end, or when remeasurement is otherwise required under generally accepted accounting principles.
Additionally, for purposes of calculating the expected return on plan assets related to pension and nonpension postretirement benefits we use the fair value of plan assets.
To conduct our annual review of the long-term rate of return on plan assets, we model expected returns over a 20-year investment horizon with respect to the specific investment mix of each of our major plans. The return assumptions used reflect a combination of rigorous historical performance analysis and forward-looking views of the financial markets including consideration of current yields on long-term bonds, price-earnings ratios of the major stock market indices, and long-term inflation. Our U.S. plan model, corresponding to approximately 68%72% of our trust assets globally, currently incorporates a long-term inflation assumption of 2.5% and an active management premium of 1% (net of fees) validated by historical analysis and future return expectations. Although we review our expected long-term rates of return annually, our benefit trust investment performance for one particular year does not, by itself, significantly influence our evaluation. Our expected rates of return have generally not been revised, provided these rates continue to fall within a “more likely than not” corridor of between the 25th and 75th percentile of expected long-term returns, as determined by our modeling process. Our assumed rate of return for U.S. plans in 20162018 of 8.5% equates7.5% equated to approximately the 57th39th percentile expectation of our model. Similar methods are used for various foreign plans with invested assets, reflecting local economic conditions. Foreign trust investments represent approximately 32%28% of our global benefit plan assets.
Based on consolidated benefit plan assets at January 2, 2016,December 29, 2018, a 100 basis point increase or decrease in the assumed rate of return would correspondingly increase or decrease 20162019 benefits expense by approximately

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$55 $57 million. For each of the three fiscal years, our actual return on plan assets exceeded (was less than) the recognized assumed return by the following amounts (in millions): 2015-2018-$(666)(845); 2014-2017-$(41); 2013–415; 2016-$545.84.
To conduct our annual review of health care cost trend rates, we model our actual claims cost data over a five-year historical period, including an analysis of pre-65 versus post-65 age groups and other important demographic


components in our covered retiree population. This data is adjusted to eliminate the impact of plan changes and other factors that would tend to distort the underlying cost inflation trends. Our initial health care cost trend rate is reviewed annually and adjusted as necessary to remain consistent with recent historical experience and our expectations regarding short-term future trends. In comparison to our actual five-year compound annual claims cost growth rate of approximately 4.95%4.98%, our initial trend rate for 20162019 of 5.00%5.50% reflects the expected future impact of faster-growing claims experience for certain demographic groups within our total employee population. Our initial rate is trended downward by 0.25% per year, until the ultimate trend rate of 4.5% is reached. The ultimate trend rate is adjusted annually, as necessary, to approximate the current economic view on the rate of long-term inflation plus an appropriate health care cost premium. Based on consolidated obligations at January 2, 2016,December 29, 2018, a 100 basis point increase in the assumed health care cost trend rates would increase 20162019 benefits expense by approximately $4$6 million and generate an immediate loss recognition of $89$97 million. A 100 basis point excess of 2016 actualone percent increase in 2019 health care claims cost over that calculatedprojected from the assumed trend rate would result in an experience loss of approximately $4$7 million and would increase 20162019 expense by $0.2$0.3 million. Any arising health care claims cost-related experience gain or loss is recognized in the year in which they occur. The experience lossgain arising from recognition of 20152018 claims experience was approximately $3$27 million.
Assumed mortality rates of plan participants are a critical estimate in measuring the expected payments a participant will receive over their lifetime and the amount of expense we recognize. At the end of 2014, we revised our mortality assumption after considering the Society of Actuaries' (SOA) updated mortality tables and improvement scale, as well as other mortality information available from the Social Security Administration to develop assumptions aligned with our expectation of future improvement rates. In determining the appropriate mortality assumptions as of January 2, 2016,December 29, 2018, we considered the SOA's 20152018 updated improvement scale. The SOA's 2018 scale incorporates changes consistent with our view of future mortality improvements established in 2014. Therefore, we adopted the 2018 SOA improvement scale. This change to the mortality assumption decreased the year-end U.S. pension and believe our assumption remains appropriate.

other postretirement benefit obligations by $10 million and $2 million, respectively.
To conduct our annual review of discount rates, we selected the discount rate based on a cash-flow matching analysis using Willis Towers Watson’s proprietary RATE:Link tool and projections of the future benefit payments constituting the projected benefit obligation for the plans. RATE:Link establishes the uniform discount rate that produces the same present value of the estimated future benefit payments, as is generated by discounting each year’s benefit payments by a spot rate applicable to that year. The spot rates used in this process are derived from a yield curve created from yields on the 40th to 90th percentile of U.S. high quality bonds. A similar methodology is applied in Canada and Europe, except the smaller bond markets imply that yields between the 10th and 90th percentiles are preferable.preferable and in the U.K. the underlying yield curve was derived after further adjustments to the universe of bonds to remove government backed bonds. We use a December 31 measurement date for our defined benefit plans. Accordingly, we select discount ratesyield curves to measure our benefit obligations that are consistent with market indices during December of each year.
Based on consolidated obligations at January 2, 2016,December 29, 2018, a 25 basis point decline in the weighted-average discount rateyield curve used for benefit plan measurement purposes would decrease 20162019 benefits expense by approximately $2$6 million and would result in an immediate loss recognition of $222$201 million. All obligation-related actuarial gains and losses are recognized immediately in the year in which they occur.
Despite the previously-described rigorous policies for selecting major actuarial assumptions, we periodically experience material actuarial gains or losses due to differences between assumed and actual experience.experience and due to changing economic conditions. During 2015,2018, we recognized a net actuarial loss of approximately $418$346 million compared to a net actuarial lossgain of approximately $918$126 million in 2014. Of the2017. The total net loss recognized in 2015,2018 was driven by a $845 million loss from worse than expected asset returns, offset by a gain of approximately $(245)$499 million was related primarily to favorableof plan experience and assumption changes, including increases in the discount rate and other assumptions and $666the change in mortality assumptions. During 2018, we also recognized curtailment gains of $30 million was related to asset lossesbenefit changes and $(3) million was related to a discrete benefit resulting from certain events affecting our benefit programs. Of the $918 million net loss recognized in 2014, approximately $911 million was related to unfavorable changes in the discount rate and mortality assumptions, and $41 million was related to asset losses, and $(34) million was related to a discrete benefit resulting from certain events affecting our benefit programs.
Of the total net gain recognized in 2017, approximately $415 million was from better than expected asset returns. The gain was offset by a $289 million loss from plan experience and assumption changes, including declines in the discount rate which were partially offset by the change in mortality assumptions. During 2015,2017, we also recognized curtailment gains of $153 million related to benefit changes and certain events affecting our benefit programs.


During 2018, we made contributions in the amount of $19$270 million to Kellogg’s global tax-qualified pension programs. This amount was mostly non-discretionary.includes discretionary contributions totaling $250 million designated for the 2017 tax year. Additionally we contributed $14$17 million to our retiree medical programs.
Income taxes

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Our consolidated effective income tax rate is influenced by tax planning opportunities available to us in the various jurisdictions in which we operate. The calculation of our income tax provision and deferred income tax assets and liabilities is complex and requires the use of estimates and judgment. Income taxes are provided on the portion of foreign earnings that is expected to be remitted to and taxable in the United States.

We recognize tax benefits associated with uncertain tax positions when, in our judgment, it is more likely than not that the positions will be sustained upon examination by a taxing authority. For tax positions that meet the more likely than not recognition threshold, we initially and subsequently measure the tax benefits as the largest amount that we judge to have a greater than 50% likelihood of being realized upon ultimate settlement. Our liability associated with unrecognized tax benefits is adjusted periodically due to changing circumstances, such as the progress of tax audits, new or emerging legislation and tax planning. The tax position will be derecognized when it is no longer more likely than not of being sustained. Significant adjustments to our liability for unrecognized tax benefits impacting our effective tax rate are separately presented in the rate reconciliation table of Note 1213 within Notes to Consolidated Financial Statements.
Management monitors the Company’s ability to utilize certain future tax deductions, operating losses and tax credit carryforwards, prior to expiration as well as the reinvestment assertion regarding our undistributed foreign earnings. Changes resulting from management’s assessment will result in impacts to deferred tax assets and the corresponding impacts on the effective income tax rate. Valuation allowances were recorded to reduce deferred tax assets to an amount that will, more likely than not, be realized in the future.

On December 22, 2017, the U.S. government enacted comprehensive tax legislation commonly referred to as the Tax Cuts and Jobs Act (the “Tax Act”). The Tax Act includes a provision designed to tax currently global intangible low taxed income (GILTI) starting in 2018. Under the provision, a U.S. shareholder is required to include in gross income the amount of its GILTI, which is 50% of the excess of the shareholder’s net tested income of its controlled foreign corporation over the deemed tangible income return. The amount of GILTI included by a U.S. shareholder is computed by aggregating all controlled foreign corporations (CFC). Shareholders are allowed to claim a foreign tax credit for 80 percent of the taxes paid or accrued with respect to the tested income of each CFC, subject to some limitations.

The FASB staff has indicated that a company should make and disclose a policy election as to whether it will (1) recognize deferred taxes for basis differences expected to reverse as GILTI or (2) account for GILTI as a period cost if and when incurred. During 2018, the Company elected to account for the GILTI as a period cost and has included an estimate for GILTI in its effective tax rate.

ACCOUNTING STANDARDS TO BE ADOPTED IN FUTURE PERIODS

RecognitionReclassification of Certain Tax Effects from Accumulated Other Comprehensive Income. In February 2018, the Financial Accounting Standards Board (FASB) issued an Accounting Standards Update (ASU) permitting a company to reclassify the disproportionate income tax effects of the Tax Cuts and measurementJobs Act of 2017 on items within accumulated other comprehensive income (AOCI). The reclassification is optional. Regardless of whether or not a company opts to make the reclassification, the new guidance requires all companies to include certain disclosures in their financial assets and liabilities. statements. The guidance is effective for all fiscal years beginning after December 15, 2018. Early adoption is permitted. We will adopt the ASU in the first quarter of 2019.

Leases.In JanuaryFebruary 2016, the FASB issued an ASU which primarily affectswill require the recognition of lease assets and lease liabilities by lessees for all leases with terms greater than 12 months. The distinction between finance leases and operating leases will remain, with similar classification criteria as current GAAP to distinguish between capital and operating leases.  The principal difference from current guidance is that the lease assets and lease liabilities arising from operating leases will be recognized on the Consolidated Balance Sheet. Lessor accounting for equity investments, financial liabilities under the fair value option, and the presentation and disclosure requirements for financial instruments.remains substantially similar to current GAAP.  The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2017.2018.  Early adoption can be elected for all financial statements of fiscal years and interim periods that have not yet been issued or that have not yet been made available for issuance. Entities should apply the update by means of a cumulative-effect adjustment to the balance sheet as of the beginning of the fiscal year of adoption. Weis permitted.  The Company will adopt the updated standardASU in the first quarter of 2018.2019, and expects to elect certain practical expedients permitted under the transition guidance.  Additionally, the Company will elect the optional transition method that allows for a cumulative-effect adjustment in


the period of adoption and will not restate prior periods.  The Company continues to evaluate the effect of adoption to its Consolidated Financial Statements and disclosures, however the Company currently estimates total assets and liabilities will increase approximately $450 million to $500 million upon adoption.  This estimate could change as the Company continues to progress with implementation and will also fluctuate based on the lease portfolio and discount rates as of the adoption date.  We do not expect a material impact to the adoptionCompany’s Consolidated Statements of this guidance to have a significant impact on our financial statements.Income or Cash Flows.

Balance sheet classification of deferred taxes.Cloud Computing Arrangements. In November 2015,August 2018, the FASB issued an ASU to simplify the presentation of deferred income taxes.2018-15: Intangibles - Goodwill and Other - Internal-Use Software: Customer's Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement that is a Service Contract. The ASU requires that deferred tax liabilities and assets be classified as noncurrentallows companies to capitalize implementation costs incurred in a classified statementhosting arrangement that is a service contract over the term of financial position.the hosting arrangement, including periods covered by renewal options that are reasonably certain to be exercised. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2016. Entities should apply the new guidance either prospectively to all deferred tax liabilities2019 and assetscan be applied retrospectively or retrospectively to all periods presented.prospectively. Early adoption is permitted. We are currently evaluatingassessing when we willto adopt the updated standardASU and whether to use the prospective or retrospective method. Our year-end 2015 balance for current deferred tax assets and liabilities was $227 and $9 million, respectively.  Please see Note 12 for more information on our deferred tax assets and liabilities.impact of adoption.

Simplifying the accounting for measurement-period adjustments.Compensation Retirement Benefits. In September 2015,August 2018, the FASB issued an ASU 2018-14: Disclosure Framework—Changes to simplify the accountingDisclosure Requirements for measurement-period adjustments for items in a business combination.Defined Benefit Plans. The ASU requiresremoved disclosures that an acquirer recognize adjustments to provisional amounts thatno longer are considered cost beneficial, clarified the specific requirements of disclosures, and added disclosure requirements identified during the measurement period in the reporting period in which the adjustment amounts are determined.as relevant. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2015. Entities should apply the new guidance prospectively to adjustments to provisional amounts that occur after the effective date of the ASU with earlier application permitted for financial statements that have not been issued. We will adopt the updated standard in the first quarter of 2016. We do not expect the adoption of this guidance to have a significant impact on our financial statements.

Simplifying the presentation of debt issuance costs. In April 2015, the FASB issued an ASU to simplify the presentation of debt issuance costs. The ASU requires that debt issuance costs related to a recognized debt liability2020 and can be presented in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. The recognition and measurement guidance for debt issuance costs are not affected by the amendments in this ASU. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2015.applied retrospectively or prospectively. Early adoption is permitted. Entities should apply the new guidance on a retrospective basis. We will adopt the updated standard in the first quarter of 2016. We do not expect the adoption of this guidance to have a significant impact on our financial statements.

Customer's accounting for fees paid in a cloud computing arrangement. In April 2015, the FASB issued an ASU to help entities evaluate the accounting for fees paid by a customer in a cloud computing arrangement. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2015. Early adoption is permitted. Entities should apply the new guidance either; 1) prospectively to all arrangements entered into or

46



materially modified after the effective date or 2) retrospectively. We will adopt the updated standard prospectively in the first quarter of 2016. We do not expect the adoption of this guidance to have a significant impact on our financial statements.

Revenue from contracts with customers. In May 2014, the FASB issued an ASU which provides guidance for accounting for revenue from contracts with customers. The core principle of this ASU is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration the entity expects to be entitled to in exchange for those goods or services. To achieve that core principle, an entity would be required to apply the following five steps: 1) identify the contract(s) with a customer; 2) identify the performance obligations in the contract; 3) determine the transaction price; 4) allocate the transaction price to the performance obligations in the contract and 5) recognize revenueare currently assessing when (or as) the entity satisfies a performance obligation. When the ASU was originally issued it was effective for fiscal years, and interim periods within those years, beginning after December 15, 2016, and early adoption was not permitted. On July 9, 2015, the FASB decided to delay the effective date of the new revenue standard by one year. The updated standard will be effective for fiscal years, and interim periods within those years, beginning after December 15, 2017. Entities will be permitted to adopt the new revenue standard early, but not beforeASU and the original effective date.  Entities will have the option to apply the final standard retrospectively or use a modified retrospective method, recognizing the cumulative effect of the ASU in retained earnings at the date of initial application. An entity will not restate prior periods if it uses the modified retrospective method, but will be required to disclose the amount by which each financial statement line item is affected in the current reporting period by the application of the ASU as compared to the guidance in effect prior to the change, as well as reasons for significant changes. We will adopt the updated standard in the first quarter of 2018. We are currently evaluating the impact that implementing this ASU will have on our financial statements and disclosures, as well as whether we will use the retrospective or modified retrospective method of adoption.

FUTURE OUTLOOK
We provide net sales guidance on a currency-neutral basis. On this basis, we expect currency-neutral net sales to be up 3-4% in 2019. This includes an additional four months of Multipro net sales and an improved organic growth rate of 1-2%. The Company expects gradual improvement over the year with balanced contributions from volume and price/mix, driven by recent revenue-growth management actions.

From a profitability standpoint, we expect currency-neutral adjusted operating profit to be approximately flat during 2016 that Project K2019. The Company plans another year of investment in pack formats, advertising, and zero-based budgetingcapabilities. Underlying cost inflation is expected to accelerate in 2019, but will largely be offset by productivity savings and revenue growth management actions. Negative mix and cost impacts from the expansion of alternative pack formats and channels, particularly on-the-go offerings, will enable usbe a headwind to continue to investgross profit margin, moderating in our businesses, our foods, and the categories in which we compete. second half.

We expect currency-neutral comparable net sales growthadjusted EPS to bedecrease in the range of 15 to 3 percent. While our original 2016 guidance always included pricing to cover7% in 2019. This decline reflects the 2018 discrete tax benefits, especially in the first half, as well as the impact on OIE of inflationthe financial markets' decline in Venezuela, our latest outlook includes more pricing to offset inflation. While it is difficult to predict pricing actions that will be required in Venezuela, it is possible that currency-neutral comparable net sales growth could exceed our guidance range due to Venezuela.

We also expect currency-neutral comparable gross margin to be up slightly due to deflation resulting from material costs, savings from Project K and zero-based budgeting. This expectation for currency-neutral comparable gross margin excludeslate 2018, which reduced the impactvalue of highly inflationary economies. Finally, we expect currency-neutral comparable operating profit growth inpension assets entering the range of 4 to 6 percent and currency-neutral comparable EPS to increase in the range of 6 to 8 percent.new year.

We expect that full-year operatingnon-GAAP cash flow will be approximately $1.1 billion,roughly flat compared to the prior year. The positive impact of the 2018 voluntary pension contribution is offset by increased tax cash payments and capital expenditures. The latter will support growth initiatives, including capital spendinginvestments in capacity and technology.

Additionally, due to front-weighted investments and cost pressures and the lapping of discrete tax benefits noted previously, we expect to see a double-digit decline in currency-neutral adjusted EPS for the first half of the year, with the first quarter down more than the second quarter. During the back half of the year, we expect to return to growth in both currency-neutral adjusted operating profit and currency-neutral adjusted EPS.

We are unable to reasonably estimate the potential full-year financial impact of mark-to-market adjustments, costs associated with Brexit and business and portfolio realignment because these impacts are dependent on future changes in market conditions (interest rates, return on assets, and commodity prices) or future decisions to be made by our management team and Board of Directors. Similarly, because of volatility in foreign exchange rates and shifts in country mix of our international earnings, we are unable to reasonably estimate the potential full-year financial impact of foreign currency translation. 
As a result, these impacts are not included in the rangeguidance provided. Therefore, we are unable to provide a full reconciliation of 4 to 5 percent of net sales. This capital spending expectation reflects much lower capital spending for Project K, but increased capital spending to support growththese non-GAAP measures used in our Pringles business.guidance without unreasonable effort as certain information necessary to calculate such measure on a GAAP basis is unavailable, dependent on future events outside of our control and cannot be predicted without unreasonable efforts by the Company.


See the table below that outlines the projected impact of certain other items that are excluded from non-GAAP guidance for 2019:
Impact of certain items excluded from Non-GAAP guidance:Net SalesOperating ProfitEarnings Per Share
Project K and cost restructuring activities (pre-tax)$45-55M$0.13-0.16
Income tax impact applicable to adjustments, net**$0.03-0.04
Currency-neutral adjusted guidance*3-4%~Flat(5)-(7)%
Acquisitions~2%
Organic guidance1-2%
* 2019 full year guidance for net sales, operating profit, and earnings per share are provided on a non-GAAP basis only because certain information necessary to calculate such measures on a GAAP basis is unavailable, dependent on future events outside of our control and cannot be predicted without unreasonable efforts by the Company. These items for 2019 include impacts of Brexit, costs associated with the business and portfolio realignment, and mark-to-market adjustments for pension plans (service cost, interest cost, expected return on plan assets, and other net periodic pension costs are not excluded), commodities and certain foreign currency contracts. The Company is providing quantification of known adjustment items where available.

** Represents the estimated income tax effect on the reconciling items, using weighted-average statutory tax rates, depending upon the applicable jurisdiction.
Reconciliation of Non-GAAP amounts - Cash Flow Guidance
(billions)
Full Year 2019
Net cash provided by (used in) operating activities~$1.5-1.6
Additions to properties~($0.6)
Cash Flow~$0.9-1.0



ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Our company is exposed to certain market risks, which exist as a part of our ongoing business operations. We use derivative financial and commodity instruments, where appropriate, to manage these risks. As a matter of policy, we do not engage in trading or speculative transactions. Refer to Note 1314 within Notes to Consolidated Financial Statements for further information on our derivative financial and commodity instruments.
Foreign exchange risk
Our company is exposed to fluctuations in foreign currency cash flows related primarily to third-party purchases, intercompany transactions, and when applicable, nonfunctional currency denominated third-party debt. Our company is also exposed to fluctuations in the value of foreign currency investments in subsidiaries and cash flows related to repatriation of these investments. Additionally, our company is exposed to volatility in the translation of foreign currency denominated earnings to U.S. dollars. Primary exposures include the U.S. dollar versus the euro, British pound, Mexican peso, Australian dollar, Canadian dollar, Venezuelan bolivar fuerte, andMexican peso, Brazilian real, Nigerian naira, Russian ruble and

47



Egyptian pound, and in the case of inter-subsidiary transactions, the British pound versus the euro.

The impact of possible currency devaluations in countries experiencing high inflation rates or significant exchange fluctuations, including Argentina, can impact our results and financial guidance. Effective July 1, 2018, we have accounted for Argentina as a highly inflationary economy, as the projected three-year cumulative inflation rate exceeds 100%. Accordingly, our Argentina subsidiary will use the U.S. dollar as its functional currency. Accordingly, changes in the value of the Argentine Peso versus the U.S. dollar applied to our peso-denominated net monetary asset position is recorded in income at the time of the change.  Net monetary assets denominated in Argentine Pesos are not material as of December 29, 2018.

There have also been periods of increased market volatility and currency exchange rate fluctuations specifically within the United Kingdom and Europe, as a result of the UK referendum held on June 23, 2016, in which voters approved an exit from the European Union, commonly referred to as Brexit. As a result of the referendum, the British government formally initiated the process for withdrawal in March 2017. In January 2019, the draft of the withdrawal agreement, that was previously published in November 2018, was rejected by the UK parliament. The terms of withdrawal have not been established. If no agreement is concluded by March 29, 2019, the United Kingdom will leave the European Union at such time. Accordingly, the referendum has created significant uncertainty about the future relationship between the United Kingdom and the European Union, including with respect to the laws and regulations that will apply as the United Kingdom determines which European Union laws to replace or replicate in the event of a withdrawal. We recognize that there are still significant uncertainties surrounding the ultimate resolution of Brexit negotiations, and we will continue to monitor any changes that may arise and assess their potential impact on our business.

We assess foreign currency risk based on transactional cash flows and translational volatility and may enter into forward contracts, options, and currency swaps to reduce fluctuations in long or short currency positions. Forward contracts and options are generally less than 18 months duration. Currency swap agreements may be established in conjunction with the term of underlying debt issuances.
The total notional amount of foreign currency derivative instruments, including cross currency swaps, at year-end 20152018 was $1.2$3.1 billion, representing a settlement receivable of $13$78 million. The total notional amount of foreign currency derivative instruments at year-end 20142017 was $764 million,$2.2 billion, representing a settlement receivableobligation of $23$4 million. All of these derivatives were hedges of anticipated transactions, translational exposure, or existing assets or liabilities, andliabilities. Foreign currency contracts generally mature within 18 months.months and cross currency contracts mature with the related debt. Assuming an unfavorable 10% change in year-end exchange rates, the settlement receivable would have becomedecreased by $199 million, resulting in a net settlement obligation of $77$121 million at year-end 20152018 and the settlement receivableobligation would have increased by $71 million at year-end 2014 would have become a settlement obligation of $53 million.2017. These unfavorable changes would generally have been offset by favorable changes in the values of the underlying exposures.

Venezuela is considered a highly inflationary economy. As such, the functional currency for our operations in Venezuela is the U.S. dollar, which in turn, requires bolivar denominated monetary assets and liabilities to be remeasured into U.S. dollars using an exchange rate at which such balances could be settled as of the balance sheet date. In addition, revenues and expenses are recorded in U.S. dollars at an appropriate rate on the date of the transaction. Gains and losses resulting from the remeasurement of the bolivar denominated monetary assets and liabilities are recorded in earnings.

During 2015 we have experienced an increase in the amount of time it takes to exchange bolivars for U.S. dollars through the CENCOEX exchange. Given this economic backdrop, and upon review of current U.S. dollar cash needs in our Venezuela operations as of the quarter ended July 4, 2015, we concluded that we are no longer able to obtain sufficient U.S. dollars on a timely basis through the CENCOEX exchange to support our Venezuela operations, resulting in a decision to remeasure our Venezuela subsidiary's financial statements using the SIMADI rate. Please refer to Note 15 for more information regarding our operations in Venezuela and our change in foreign exchange rates.

As of July 4, 2015, certain non-monetary assets related to our Venezuelan subsidiary continued to be remeasured at historical exchange rates.  As these assets were utilized by our Venezuelan subsidiary during the second half of 2015 they were recognized in the income statement at historical exchange rates resulting in an unfavorable impact. During 2015, we recognized expense related to the utilization of a portion of these non-monetary assets, resulting in an unfavorable impact of approximately $17 million. We expect an additional unfavorable impact of approximately $4 million in 2016 related to the utilization of these remaining non-monetary assets. Including these impacts, the total impact of moving from the CENCOEX official rate to the SIMADI rate is anticipated to be $173 million, on a pre-tax basis, with $169 million recognized in 2015, or approximately $.42 on a fully-diluted EPS basis, plus an additional $4 million expected to be recognized in 2016.

In February 2016, the Venezuelan government announced a 59% devaluation of the CENCOEX official rate from 6.3 bolivars to 10.0 bolivars to the U.S. dollar.  Additionally the SICAD exchange rate was eliminated.  These changes are not expected to have a material impact on our results as we are currently using the SIMADI rate to remeasure our Venezuelan subsidiary’s financial statements.   

Interest rate risk
Our company is exposed to interest rate volatility with regard to future issuances of fixed rate debt and existing and future issuances of variable rate debt. Primary exposures include movements in U.S. Treasury rates, London Interbank Offered Rates (LIBOR), and commercial paper rates. We periodically use interest rate swaps and forward interest rate contracts to reduce interest rate volatility and funding costs associated with certain debt issues, and to achieve a desired proportion of variable versus fixed rate debt, based on current and projected market conditions.


During 2014,2018 and 2017, we entered into forward starting interest swaps with notional amounts totaling €500 million, as a hedge against interest rate volatility associated with a forecasted issuance of fixed rate debt to be used for general corporate purposes. These swaps were designated as cash flow hedges. During 2015 these forward starting interest swaps were settled and additional forward starting interest rate swaps, with a notional amount totaling €600 million were entered into and were designated as cash flow hedges. These forward startingin some instances terminated interest rate swaps, were settled in March 2015, upon the issuance of fixed rate debt. A resulting aggregate loss of $12 million was recorded in accumulated other comprehensive income (loss)connection with certain U.S. Dollar and will be amortized as interest expense over the life

48



of the related fixed rate debt.Euro Notes. Refer to Note 78 within Notes to Consolidated Financial Statements for further information related to the fixed rate debt issuance.
During 2015 we entered into new interest rate swaps with notional amounts totaling approximately $2.0 billion that were designated as fair value hedges of certain U.S. Dollar Notes. Additionally during 2015 we terminated interest rate swaps with notional amounts totaling approximately $4.3 billion which were previously designated as fair value hedges of certain U.S. Dollar Notes. Refer to Note 7 within Notes to Consolidated Financial Statements.
There were no outstanding interest rate swaps as of year-end 2015. The total notional amount of interest rate swaps at year-end 20142018 was $3$1.6 billion, representing a settlement obligation of $12$5 million. As there were noThe total notional amount of interest rate swaps or variable rate debt outstanding at year-end 2015, changes in interest rates would have no impact to annual interest expense.2017 was $2.3 billion, representing a settlement obligation of $54 million. Assuming average variable rate debt levels during the year, a one percentage point increase in interest rates would have increased interest expense by approximately $36$22 million and $27 million at year-end 2014.2018 and 2017, respectively.

Price risk
Our company is exposed to price fluctuations primarily as a result of anticipated purchases of raw and packaging materials, fuel, and energy. Primary exposures include corn, wheat, potato flakes, soybean oil, sugar, cocoa, cartonboard, natural gas, and diesel fuel. We have historically used the combination of long-term contracts with suppliers, and exchange-traded futures and option contracts to reduce price fluctuations in a desired percentage of forecasted raw material purchases over a duration of generally less than 18 months.
The total notional amount of commodity derivative instruments at year-end 20152018 was $470$417 million, representing a settlement obligation of approximately $43$6 million. The total notional amount of commodity derivative instruments at year-end 20142017 was $492$544 million, representing a settlement obligation of approximately $56$1 million. Assuming a 10% decrease in year-end commodity prices, the settlement obligation would have increased by approximately $27$34 million at year-end 2015,2018, and $31the settlement obligation would have increased by approximately $41 million at year-end 2014,2017, generally offset by a reduction in the cost of the underlying commodity purchases.
In addition to the commodity derivative instruments discussed above, we use long-term contracts with suppliers to manage a portion of the price exposure associated with future purchases of certain raw materials, including rice, sugar, cartonboard, and corrugated boxes. It should be noted the exclusion of these contracts from the analysis above could be a limitation in assessing the net market risk of our company.
Reciprocal collateralization agreements
In some instances we have reciprocal collateralization agreements with counterparties regarding fair value positions in excess of certain thresholds. These agreements call for the posting of collateral in the form of cash, treasury securities or letters of credit if a net liability position to us or our counterparties exceeds a certain amount. We were not required to post collateral as of December 29, 2018 and collected approximately $20 million of collateral at December 29, 2018 in the form of cash, which was reflected as an increase in other liabilities, net on the Consolidated Balance Sheet. As of January 2, 2016 and January 3, 2015,December 30, 2017, we had noposted collateral posting requirements related to reciprocal collateralization agreements.of $20 million,
in the form of cash, which was reflected as an increase in accounts receivable, net on the Consolidated Balance Sheet. As of January 2, 2016December 29, 2018 and January 3, 2015,December 30, 2017, we posted $51$18 million and $50$17 million, respectively, in margin deposits for exchange-traded commodity derivative instruments, which was reflected as an increase in accounts receivable, net on the Consolidated Balance Sheet.






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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF INCOME
(millions, except per share data) 2015 2014 2013 2018 2017 2016
Net sales $13,525
 $14,580
 $14,792
 $13,547
 $12,854
 $12,965
Cost of goods sold 8,844
 9,517
 8,689
 8,821
 8,155
 8,131
Selling, general and administrative expense 3,590
 4,039
 3,266
 3,020
 3,312
 3,351
Operating profit $1,091
 $1,024
 $2,837
 $1,706
 $1,387
 $1,483
Interest expense 227
 209
 235
 287
 256
 406
Other income (expense), net (91) 10
 4
 (90) 526
 (143)
Income before income taxes 773
 825
 2,606
 1,329
 1,657
 934
Income taxes 159
 186
 792
 181
 410
 235
Earnings (loss) from unconsolidated entities 
 (6) (6) 196
 7
 1
Net income $614
 $633
 $1,808
 $1,344
 $1,254
 $700
Net income (loss) attributable to noncontrolling interests 
 1
 1
 8
 
 1
Net income attributable to Kellogg Company $614
 $632
 $1,807
 $1,336
 $1,254
 $699
Per share amounts:            
Basic $1.74
 $1.76
 $4.98
 $3.85
 $3.61
 $1.99
Diluted $1.72
 $1.75
 $4.94
 $3.83
 $3.58
 $1.97
Dividends per share $1.98
 $1.90
 $1.80
Refer to Notes to Consolidated Financial Statements.


50




Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
 
 2015 2014 2013 2018 2017 2016
(millions) 
Pre-tax
amount
Tax
(expense)
benefit
After-tax
amount
 
Pre-tax
amount
Tax
(expense)
benefit
After-tax
amount
 
Pre-tax
amount
Tax
(expense)
benefit
After-tax
amount
 
Pre-tax
amount
Tax
(expense)
benefit
After-tax
amount
 
Pre-tax
amount
Tax
(expense)
benefit
After-tax
amount
 
Pre-tax
amount
Tax
(expense)
benefit
After-tax
amount
Net income  $614
  $633
  $1,808
  $1,344
  $1,254
  $700
Other comprehensive income:            
Foreign currency translation adjustments $(170)$(26)(196) $(231)$(32)(263) $(24)$
(24) $5
$(53)(48) $(34)$113
79
 $(230)$(24)(254)
Cash flow hedges:            
Unrealized gain (loss) on cash flow hedges 8
(3)5
 (35)18
(17) 11
(1)10
 3
(1)2
 


 (55)22
(33)
Reclassification to net income (23)3
(20) (10)2
(8) (6)
(6) 8
(2)6
 9
(3)6
 11
(6)5
Postretirement and postemployment benefits:            
Amounts arising during the period:            
Net experience gain (loss) 


 (8)3
(5) 17
(6)11
 (8)1
(7) 44
(12)32
 25
(9)16
Prior service credit (cost) 63
(24)39
 10
(3)7
 9
(2)7
 1

1
 


 (4)2
(2)
Reclassification to net income:            
Net experience loss 3
(1)2
 3
(1)2
 5
(2)3
Prior service cost 9
(3)6
 10
(3)7
 13
(4)9
Net experience (gain) loss (5)1
(4) 


 3
(1)2
Prior service (credit) cost 


 1

1
 5
(1)4
Venezuela deconsolidation loss 


 


 63

63
Other comprehensive income (loss) $(110)$(54)$(164) $(261)$(16)$(277) $25
$(15)$10
 $4
$(54)$(50) $20
$98
$118
 $(182)$(17)$(199)
Comprehensive income  $450
  $356
  $1,818
  $1,294
  $1,372
  $501
Net income (loss) attributable to noncontrolling interests  
  1
  1
  8
  
  1
Other comprehensive income (loss) attributable to noncontrolling interests  (1)  
  
  (7)  
  
Comprehensive income attributable to Kellogg Company  $451
  $355
  $1,817
  $1,293
  $1,372
  $500
Refer to notesNotes to Consolidated Financial Statements.


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Kellogg Company and Subsidiaries
CONSOLIDATED BALANCE SHEET
 
(millions, except share data) 2015 2014 2018 2017
Current assets        
Cash and cash equivalents $251
 $443
 $321
 $281
Accounts receivable, net 1,344
 1,276
 1,375
 1,389
Inventories 1,250
 1,279
 1,330
 1,217
Other current assets 391
 342
 131
 149
Total current assets 3,236
 3,340
 3,157
 3,036
Property, net 3,621
 3,769
 3,731
 3,716
Goodwill 4,968
 4,971
 6,050
 5,504
Other intangibles, net 2,268
 2,295
 3,361
 2,639
Investment in unconsolidated entities 456
 1
 413
 429
Other assets 716
 777
 1,068
 1,027
Total assets $15,265
 $15,153
 $17,780
 $16,351
Current liabilities        
Current maturities of long-term debt $1,266
 $607
 $510
 $409
Notes payable 1,204
 828
 176
 370
Accounts payable 1,907
 1,528
 2,427
 2,269
Other current liabilities 1,362
 1,401
 1,416
 1,474
Total current liabilities 5,739
 4,364
 4,529
 4,522
Long-term debt 5,289
 5,935
 8,207
 7,836
Deferred income taxes 685
 726
 730
 355
Pension liability 946
 777
 651
 839
Other liabilities 468
 500
 504
 605
Commitments and contingencies 
 
 
 
Equity        
Common stock, $.25 par value, 1,000,000,000 shares authorized
Issued: 420,315,589 shares in 2015 and 420,125,937 shares in 2014
 105
 105
Common stock, $.25 par value, 1,000,000,000 shares authorized
Issued: 420,666,780 shares in 2018 and 420,514,582 shares in 2017
 105
 105
Capital in excess of par value 745
 678
 895
 878
Retained earnings 6,597
 6,689
 7,652
 7,069
Treasury stock, at cost
70,291,514 shares in 2015 and 64,123,181 shares in 2014
 (3,943) (3,470)
Treasury stock, at cost
76,801,314 shares in 2018 and 74,911,865 shares in 2017
 (4,551) (4,417)
Accumulated other comprehensive income (loss) (1,376) (1,213) (1,500) (1,457)
Total Kellogg Company equity 2,128
 2,789
 2,601
 2,178
Noncontrolling interests 10
 62
 558
 16
Total equity 2,138
 2,851
 3,159
 2,194
Total liabilities and equity $15,265
 $15,153
 $17,780
 $16,351
Refer to Notes to Consolidated Financial Statements.


52




Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF EQUITY
 
(millions)
Common
stock
Capital in
excess of
par value
Retained
earnings
Treasury stock
Accumulated
other
comprehensive
income (loss)
Total
Kellogg
Company
equity
Non-
controlling
interests
Total
equity
Total
comprehensive
income (loss)
Common
stock
Capital in
excess of
par value
Retained
earnings
Treasury stock
Accumulated
other
comprehensive
income (loss)
Total
Kellogg
Company
equity
Non-
controlling
interests
Total
equity
sharesamountsharesamountsharesamountsharesamount
Balance, December 29, 2012420
$105
$573
$5,615
58
$(2,943)$(946)$2,404
$61
$2,465
$1,021
Common stock repurchases  9
(544) (544) (544)
Net income (loss)  1,807
  1,807
1
1,808
1,808
Dividends  (653)  (653) (653)
Other comprehensive income    10
10
 10
10
Stock compensation  28
   28
 28

Stock options exercised and other

 25
(20)(10)488
 493
 493

Balance, December 28, 2013420
$105
$626
$6,749
57
$(2,999)$(936)$3,545
$62
$3,607
$1,818
Common stock repurchases  11
(690) (690) (690) 
Net income (loss)  632
  632
1
633
633
Dividends  (680)  (680)(1)(681) 
Other comprehensive loss    (277)(277) (277)(277)
Stock compensation  29
   29
 29
 
Stock options exercised and other  23
(12)(4)219
 230
 230
 
Balance, January 3, 2015420
$105
$678
$6,689
64
$(3,470)$(1,213)$2,789
$62
$2,851
$356
Balance, January 2, 2016420
$105
$745
$6,573
70
$(3,943)$(1,376)$2,104
$10
$2,114
Common stock repurchases  11
(731) (731) (731)   6
(426) (426) (426)
Net income (loss)  614
  614


614
614
  699
  699
1
700
Acquisition of noncontrolling interest    7
7
     
5
5
VIE deconsolidation    (58)(58) 
Dividends  (700)  (700)

(700) 
Other comprehensive loss    (163)(163)(1)(164)(164)
Dividends declared ($2.04 per share)  (716)  (716)
(716)
Other comprehensive income (loss)    (199)(199)
(199)
Stock compensation  51
   51
 51
   63
   63
 63
Stock options exercised and other
 16
(6)(5)258
 268
 268
 

 (2)(4)(7)372
 366
 366
Balance, January 2, 2016420
$105
$745
$6,597
70
$(3,943)$(1,376)$2,128
$10
$2,138
$450
Balance, December 31, 2016420
$105
$806
$6,552
69
$(3,997)$(1,575)$1,891
$16
$1,907
Common stock repurchases  7
(516) (516) (516)
Net income (loss)  1,254
  1,254

1,254
Acquisition of noncontrolling interest    


Dividends declared ($2.12 per share)  (736)  (736) (736)
Other comprehensive income (loss)    118
118

118
Stock compensation  66
   66
 66
Stock options exercised and other1
 6
(1)(1)96
 101
 101
Balance, December 30, 2017421
$105
$878
$7,069
75
$(4,417)$(1,457)$2,178
$16
$2,194
Common stock repurchases  5
(320) (320) (320)
Net income (loss)  1,336
  1,336
8
1,344
Acquisition of noncontrolling interest    
552
552
Dividends declared ($2.20 per share)  (762)  (762)(11)(773)
Other comprehensive income (loss)    (43)(43)(7)(50)
Stock compensation  59
   59
 59
Stock options exercised and other
 (42)9
(3)186
 153
 153
Balance, December 29, 2018421
$105
$895
$7,652
77
$(4,551)$(1,500)$2,601
$558
$3,159
Refer to Notes to Consolidated Financial Statements.


53




Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF CASH FLOWS
(millions) 2015 2014 2013 2018 2017 2016
Operating activities            
Net income $614
 $633
 $1,808
 $1,344
 $1,254
 $700
Adjustments to reconcile net income to operating cash flows:            
Depreciation and amortization 534
 503
 532
 516
 481
 517
Postretirement benefit plan (income) expense 320
 803
 (1,078)
Postretirement benefit plan expense (benefit) 170
 (427) 198
Deferred income taxes (169) (254) 317
 46
 (58) (24)
Stock compensation 51
 37
 34
 59
 66
 63
Venezuela deconsolidation 
 
 72
Venezuela remeasurement 169
 
 15
 
 
 11
VIE deconsolidation (49) 
 
Gain from unconsolidated entities, net (200) 
 
Noncurrent income taxes payable (23) 144
 (12)
Other (13) (125) (15) (40) 27
 82
Postretirement benefit plan contributions (33) (53) (48) (287) (44) (33)
Changes in operating assets and liabilities, net of acquisitions:            
Trade receivables (127) 131
 (50) 76
 (1,300) (480)
Inventories (42) (30) 112
 (86) 80
 7
Accounts payable 427
 96
 31
 115
 193
 124
Accrued income taxes 29
 87
 4
Accrued interest expense 5
 (2) (9)
Accrued and prepaid advertising, promotion and trade allowances 7
 (21) (32)
Accrued salaries and wages 20
 (7) 61
All other current assets and liabilities (52) (5) 125
 (154) (13) 46
Net cash provided by (used in) operating activities $1,691
 $1,793
 $1,807
 $1,536
 $403
 $1,271
Investing activities            
Additions to properties $(553) $(582) $(637) $(578) $(501) $(507)
Collections of deferred purchase price on securitized trade receivables 
 1,243
 501
Acquisitions, net of cash acquired (161) 
 
 (28) (592) (398)
Reduction of cash due to Venezuela deconsolidation 
 
 (2)
Investments in unconsolidated entities (456) (6) (6) (389) 
 27
Acquisition of cost method investments (8) (7) (2)
Other 43
 15
 2
 55
 6
 (11)
Net cash provided by (used in) investing activities $(1,127) $(573) $(641) $(948) $149
 $(392)
Financing activities            
Net increase (reduction) of notes payable, with maturities less than or equal to 90 days 443
 183
 (524) (264) 153
 (918)
Issuances of notes payable, with maturities greater than 90 days 214
 1,030
 640
 62
 17
 1,961
Reductions of notes payable, with maturities greater than 90 days (283) (1,124) (442) (23) (238) (1,831)
Issuances of long-term debt 696
 952
 645
 993
 1,251
 2,657
Reductions of long-term debt (606) (960) (762) (408) (632) (1,737)
Debt extinguishment costs 
 
 (144)
Net issuances of common stock 261
 217
 475
 167
 97
 368
Common stock repurchases (731) (690) (544) (320) (516) (426)
Cash dividends (700) (680) (653) (762) (736) (716)
Other 
 9
 24
 (11) 
 
Net cash provided by (used in) financing activities $(706) $(1,063) $(1,141) $(566) $(604) $(786)
Effect of exchange rate changes on cash and cash equivalents (50) 13
 (33) 18
 53
 (64)
Increase (decrease) in cash and cash equivalents $(192) $170
 $(8) $40
 $1
 $29
Cash and cash equivalents at beginning of period 443
 273
 281
 281
 280
 251
Cash and cash equivalents at end of period $251
 $443
 $273
 $321
 $281
 $280
            
Supplemental cash flow disclosures:            
Interest paid $228
 $209
 $234
 $280
 $258
 $405
Income taxes paid $337
 $414
 $426
 $188
 $352
 $256
            
Supplemental cash flow disclosures of non-cash investing activities:            
Beneficial interests obtained in exchange for securitized trade receivables $
 $1,222
 $538
Additions to properties included in accounts payable
 $147
 $136
 $135
 $162
 $151
 $161
      
Refer to Notes to Consolidated Financial Statements.

54




Kellogg Company and Subsidiaries
Notes to Consolidated Financial Statements
 
NOTE 1
ACCOUNTING POLICIES
Basis of presentation
The consolidated financial statements include the accounts of the Kellogg Company, those of the subsidiaries that it controls due to ownership of a majority voting interest and the accounts of the variable interest entities (VIEs) of which Kellogg Company is the primary beneficiary (Kellogg or the Company). The Company continually evaluates its involvement with VIEsvariable interest entities (VIEs) to determine whether it has variable interests and is the primary beneficiary of the VIE. When these criteria are met, the Company is required to consolidate the VIE. The Company’s share of earnings or losses of nonconsolidated affiliates is included in its consolidated operating results using the equity method of accounting when it is able to exercise significant influence over the operating and financial decisions of the affiliate. The Company uses the cost method of accounting if it is not able to exercise significant influence over the operating and financial decisions of the affiliate. Intercompany balances and transactions are eliminated.
The Company’s fiscal year normally ends on the Saturday closest to December 31 and as a result, a 53rd week is added approximately every sixth year. The Company’s 20152018, 2017 and 20132016 fiscal years each contained 52 weeks and ended on January 2, 2016December 29, 2018, December 30, 2017, and December 28, 2013,31, 2016, respectively. The Company’s 2014 fiscal year ended on January 3, 2015, and included a 53rdweek. While quarters normally consist of 13-week periods, the fourth quarter of fiscal 2014 included a 14thweek.
Use of estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the periods reported. Actual results could differ from those estimates.
Cash and cash equivalents
Highly liquid investments with remaining stated maturities of three months or less when purchased are considered cash equivalents and recorded at cost.
Accounts receivable
Accounts receivable consists principally of trade receivables, which are recorded at the invoiced amount, net of allowances for doubtful accounts and prompt payment discounts. Trade receivables do not bear interest. The allowance for doubtful accounts represents management’s estimate of the amount of probable credit losses in existing accounts receivable, as determined from a review of past due balances and other specific account data. Account balances are written off against the allowance when management determines the receivable is uncollectible. TheAs of year-end 2018, the Company doesdid not have off-balance sheet credit exposure related to its customers. As of year-end 2017, the Company's off-balance sheet credit exposure related to its customers was immaterial. Please refer to Note 2 for information on sales of accounts receivable.
Inventories
Inventories are valued at the lower of cost or market.net realizable value. Cost is determined on an average cost basis.
Property
The Company’s property consists mainly of plants and equipment used for manufacturing activities. These assets are recorded at cost and depreciated over estimated useful lives using straight-line methods for financial reporting and accelerated methods, where permitted, for tax reporting. Major property categories are depreciated over various periods as follows (in years): manufacturing machinery and equipment 5-30;15-30; office equipment 4-5;5; computer equipment and capitalized software 3-7; building components 15-25;20; building structures 30-50.10-50. Cost includes interest associated with significant capital projects. Plant and equipment are reviewed for impairment when conditions indicate that the carrying value may not be recoverable. Such conditions include an extended period of idleness or a plan of disposal. Assets to be disposed of at a future date are depreciated over the remaining period of use. Assets to be sold are written down to realizable value at the time the assets are being actively marketed for sale and a sale is expected to occur within one year. There were no assets held for sale at the year-end 2018. As of year-end 2015 and 2014,2017, the carrying value of assets held for sale was insignificant.immaterial.

55




Goodwill and other intangible assets
Goodwill and indefinite-lived intangibles are not amortized, but are tested at least annually for impairment of value and whenever events or changes in circumstances indicate the carrying amount of the asset may be impaired. An intangible asset with a finite life is amortized on a straight-line basis over the estimated useful life.life, which materially approximates the pattern of economic benefit.
For the goodwill impairment test, the fair value of the reporting units are estimated based on market multiples. This approach employs market multiples based on either sales or earnings before interest, taxes, depreciation and amortization and earnings for companies that are comparable to the Company’s reporting units. In the event the fair value determined using the market multiple approach is close to carrying value, the Company may supplement the fair value determination using discounted cash flows. The assumptions used for the impairment test are consistent with those utilized by a market participant performing similar valuations for the Company’s reporting units.
Similarly, impairment testing of other intangible assets requires a comparison of carrying value to fair value of that particular asset. Fair values of non-goodwill intangible assets are based primarily on projections of future cash flows to be generated from that asset. For instance, cash flows related to a particular trademark would be based on a projected royalty stream attributable to branded product sales, discounted at rates consistent with rates used by market participants.
These estimates are made using various inputs including historical data, current and anticipated market conditions, management plans, and market comparables.
Accounts payable
Beginning in 2014, theThe Company has an agreementagreements with a third partyparties to provide an accounts payable tracking systemsystems which facilitatesfacilitate participating suppliers’ ability to monitor and, if elected, sell payment obligations from the Company to designated third-party financial institutions. Participating suppliers may, at their sole discretion, make offers to sell one or more payment obligations of the Company prior to their scheduled due dates at a discounted price to participating financial institutions. The Company’s goal in entering into this agreement is to capture overall supplier savings, in the form of payment terms or vendor funding, created by facilitatingand the agreements facilitate the suppliers’ ability to sell payment obligations, while providing them with greater working capital flexibility. We haveThe Company has no economic interest in the sale of these suppliers’ receivables and no direct financial relationship with the financial institutions concerning these services. The Company’s obligations to its suppliers, including amounts due and scheduled payment dates, are not impacted by suppliers’ decisions to sell amounts under this arrangement.the arrangements. However, the Company’s right to offset balances due from suppliers against payment obligations is restricted by this agreementthe agreements for those payment obligations that have been sold by suppliers.  As of January 2, 2016, $501December 29, 2018, $893 million of the Company’s outstanding payment obligations had been placed in the accounts payable tracking system, and participating suppliers had sold $407$701 million of those payment obligations to participating financial institutions. As of January 3, 2015, $236December 30, 2017, $850 million of the Company’s outstanding payment obligations had been placed in the accounts payable tracking system, and participating suppliers had sold $184$674 million of those payment obligations to participating financial institutions.
Revenue recognition
The Company recognizes sales upon delivery of its products to customers. Revenue, which includes shipping and handling charges billed to the customer, is reported net of applicable provisions for discounts, returns, allowances, and various government withholding taxes. Methodologies for determining these provisions are dependent on local customer pricing and promotional practices, which range from contractually fixed percentage price reductions to reimbursement based on actual occurrence or performance. Where applicable, future reimbursements are estimated based on a combination of historical patterns and future expectations regarding specific in-market product performance.

The Company recognizes revenue from the sale of food products which are sold to retailers through direct sales forces, broker and distributor arrangements. The Company also recognizes revenue from the license of our trademarks granted to third parties who uses these trademarks on their merchandise and revenue from hauling services provided to third parties within certain markets. Revenue from these licenses and hauling services is not material to the Company.

Contract balances recognized in the current period that are not the result of current period performance are not material to the Company. The Company also does not incur costs to obtain or fulfill contracts.



Performance obligations

The Company recognizes revenue when (or as) performance obligations are satisfied by transferring control of the goods to customers. Control is transferred upon delivery of the goods to the customer. At the time of delivery, the customer is invoiced with payment terms which are commensurate with the customer’s credit profile. Shipping and/or handling costs that occur before the customer obtains control of the goods are deemed to be fulfillment activities and are accounted for as fulfillment costs.

The Company assesses the goods and services promised in its customers’ purchase orders and identifies a performance obligation for each promise to transfer a good or service (or bundle of goods or services) that is distinct. To identify the performance obligations, the Company considers all the goods or services promised, whether explicitly stated or implied based on customary business practices. For a purchase order that has more than one performance obligation, the Company allocates the total consideration to each distinct performance obligation on a relative standalone selling price basis.

Significant Judgments

The Company offers various forms of trade promotions and the methodologies for determining these provisions are dependent on local customer pricing and promotional practices, which range from contractually fixed percentage price reductions to provisions based on actual occurrence or performance. Where applicable, future provisions are estimated based on a combination of historical patterns and future expectations regarding specific in-market product performance.

Our promotional activities are conducted either through the retail trade or directly with consumers and include activities such as in-store displays and events, feature price discounts, consumer coupons, contests and loyalty programs. The costs of these activities are generally recognized at the time the related revenue is recorded, which normally precedes the actual cash expenditure. The recognition of these costs therefore requires management judgment regarding the volume of promotional offers that will be redeemed by either the retail trade or consumer. These estimates are made using various techniques including historical data on performance of similar promotional programs. Differences between estimated expense and actual redemptions are normally immaterial and recognized as a change in management estimate in a subsequent period.

Advertising and promotion
The Company expenses production costs of advertising the first time the advertising takes place. Advertising expense is classified in selling, general and administrative (SGA) expense.

The Company classifies promotional payments to its customers, the cost of consumer coupons, and other cash redemption offers in net sales. Promotional allowances are estimated using various techniques including historical cash expenditure and redemption experience and patterns. Differences between estimated expense and actual redemptions are normally immaterial and recognized as a change in management estimate in a subsequent period. The liability associated with these promotions are recorded in other current liabilities.
The cost of promotional package inserts is recorded in cost of goods sold (COGS). Other types of consumer promotional expenditures are recorded in SGA expense.
Research and development
The costs of research and development (R&D) are expensed as incurred and are classified in SGA expense. R&D includes expenditures for new product and process innovation, as well as significant technological improvements to existing products and processes. The Company’s R&D expenditures primarily consist of internal salaries, wages, consulting, and supplies attributable to time spent on R&D activities. Other costs include depreciation and

56



maintenance of research facilities and equipment, including assets at manufacturing locations that are temporarily engaged in pilot plant activities.
Stock-based compensation
The Company uses stock-based compensation, including stock options, restricted stock, restricted stock units, and executive performance shares, to provide long-term performance incentives for its global workforce.


The Company classifies pre-tax stock compensation expense principally in SGA expenseand COGS within its corporate operations. Expense attributable to awards of equity instruments is recorded in capital in excess of par value in the Consolidated Balance Sheet.
Certain of the Company’s stock-based compensation plans contain provisions that accelerateprorate vesting of awards upon retirement, disability, or death of eligible employees and directors. A stock-based award is considered vested for expense attribution purposes when the employee’s retention of the award is no longer contingent on providing subsequent service. Accordingly, the Company recognizes compensation cost immediately for awards granted to retirement-eligible individuals or over the period from the grant date to the date retirement eligibility is achieved, if less than the stated vesting period.

The Company recognizes compensation cost for stock option awards that have a graded vesting schedule on a straight-line basis over the requisite service period for the entire award.
Corporate income tax benefits realized upon exercise or vesting of an award in excess of that previously recognized in earnings (“windfall tax benefit”) is recorded in other financing activities in the Consolidated Statement of Cash Flows. Realized windfall tax benefits are credited to capital in excess of par value in the Consolidated Balance Sheet. Realized shortfall tax benefits (amounts which are less than that previously recognized in earnings) are first offset against the cumulative balance of windfall tax benefits, if any, and then charged directly to income tax expense. The Company currently has sufficient cumulative windfall tax benefits to absorb arising shortfalls, such that earnings were not affected during the periods presented. Correspondingly, the Company includes the impact of pro forma deferred tax assets (i.e., the “as if” windfall or shortfall) for purposes of determining assumed proceeds in the treasury stock calculation of diluted earnings per share.
Income taxes
The Company recognizes uncertain tax positions based on a benefit recognition model. Provided that the tax position is deemed more likely than not of being sustained, the Company recognizes the largest amount of tax benefit that is greater than 50 percent likely of being ultimately realized upon settlement. The tax position is derecognized when it is no longer more likely than not of being sustained. The Company classifies income tax-related interest and penalties as interest expense and SGA expense, respectively, on the Consolidated Statement of Income. The current portion of the Company’s unrecognized tax benefits is presented in the Consolidated Balance Sheet in other current assets and other current liabilities, and the amounts expected to be settled after one year are recorded in other assets and other liabilities.
Income taxes are providedManagement monitors the Company’s ability to utilize certain future tax deductions, operating losses and tax credit carryforwards, prior to expiration as well as the reinvestment assertion regarding our undistributed foreign earnings. Changes resulting from management’s assessment will result in impacts to deferred tax assets and the corresponding impacts on the portioneffective income tax rate. Valuation allowances were recorded to reduce deferred tax assets to an amount that will, more likely than not, be realized in the future.

On December 22, 2017, the U.S. government enacted comprehensive tax legislation commonly referred to as the Tax Cuts and Jobs Act (the “Tax Act”). The Tax Act includes a provision designed to tax currently global intangible low taxed income (GILTI) starting in 2018. Under the provision, a U.S. shareholder is required to include in gross income the amount of its GILTI, which is 50% of the excess of the shareholder’s net tested income of its controlled foreign earningscorporation over the deemed tangible income return. The amount of GILTI included by a U.S. shareholder is computed by aggregating all controlled foreign corporations (CFC). Shareholders are allowed to claim a foreign tax credit for 80 percent of the taxes paid or accrued with respect to the tested income of each CFC, subject to some limitations.

The Financial Accounting Standards Board (FASB) staff has indicated that isa company should make and disclose a policy election as to whether it will (1) recognize deferred taxes for basis differences expected to be remittedreverse as GILTI or (2) account for GILTI as a period cost if and when incurred. During 2018, the Company elected to account for the GILTI as a period cost and taxablehas included an estimate for GILTI in the United States.its effective tax rate.
Derivative Instruments
The fair value of derivative instruments is recorded in other current assets, other assets, other current liabilities or other liabilities. Gains and losses representing either hedge ineffectiveness, hedge components excluded from the assessment of effectiveness, or hedges of translational exposure are recorded in the Consolidated Statement of Income in other income (expense), net (OIE). or interest expense. In the Consolidated Statement of Cash Flows, settlements of cash flow and fair value hedges are classified as an operating activity; settlements of all other derivative instruments, including instruments for which hedge accounting has been discontinued, are classified consistent with the nature of the instrument.
Cash flow hedges.  Qualifying derivatives are accounted for as cash flow hedges when the hedged item is a forecasted transaction. Gains and losses on these instruments are recorded in other comprehensive income until the underlying transaction is recorded in earnings. When the hedged item is realized, gains or losses are reclassified from accumulated other comprehensive income (loss) (AOCI) to the Consolidated Statement of Income on the same line item as the underlying transaction.

57




Fair value hedges.  Qualifying derivatives are accounted for as fair value hedges when the hedged item is a recognized asset, liability, or firm commitment. Gains and losses on these instruments are recorded in earnings, offsetting gains and losses on the hedged item.
Net investment hedges.  Qualifying derivative and nonderivative financial instruments are accounted for as net investment hedges when the hedged item is a nonfunctional currency investment in a subsidiary. Gains and losses on these instruments are included in foreign currency translation adjustments in AOCI.
Derivatives not designated for hedge accounting.   Gains and losses on these instruments are recorded in the Consolidated Statement of Income, on the same line item as the underlying hedged item.
Other contracts.  The Company periodically enters into foreign currency forward contracts and options to reduce volatility in the translation of foreign currency earnings to U.S. dollars. Gains and losses on these instruments are recorded in OIE, generally reducing the exposure to translation volatility during a full-year period.
Foreign currency exchange risk.  The Company is exposed to fluctuations in foreign currency cash flows related primarily to third-party purchases, intercompany transactions and when applicable, nonfunctional currency denominated third-party debt. The Company is also exposed to fluctuations in the value of foreign currency investments in subsidiaries and cash flows related to repatriation of these investments. Additionally, the Company is exposed to volatility in the translation of foreign currency denominated earnings to U.S. dollars. Management assesses foreign currency risk based on transactional cash flows and translational volatility and may enter into forward contracts, options, and currency swaps to reduce fluctuations in long or short currency positions.
Forward contracts and options are generally less than 18 months duration. Currency swap agreements are established in conjunction with the term of underlying debt issues.
For foreign currency cash flow and fair value hedges, the assessment of effectiveness is generally based on changes in spot rates. Changes in time value are reported in OIE.
Interest rate risk.  The Company is exposed to interest rate volatility with regard to future issuances of fixed rate debt and existing and future issuances of variable rate debt. The Company periodically uses interest rate swaps, including forward-starting swaps, to reduce interest rate volatility and funding costs associated with certain debt issues, and to achieve a desired proportion of variable versus fixed rate debt, based on current and projected market conditions.
Fixed-to-variable interest rate swaps are accounted for as fair value hedges and the assessment of effectiveness is based on changes in the fair value of the underlying debt, using incremental borrowing rates currently available on loans with similar terms and maturities.
Price risk.  The Company is exposed to price fluctuations primarily as a result of anticipated purchases of raw and packaging materials, fuel, and energy. The Company has historically used the combination of long-term contracts with suppliers, and exchange-traded futures and option contracts to reduce price fluctuations in a desired percentage of forecasted raw material purchases over a duration of generally less than 18 months.
Certain commodity contracts are accounted for as cash flow hedges, while others are marked to market through earnings. The assessment of effectiveness for exchange-traded instruments is based on changes in futures prices. The assessment of effectiveness for over-the-counter transactions is based on changes in designated indices.
Pension benefits, nonpension postretirement and postemployment benefits
The Company sponsors a number of U.S. and foreign plans to provide pension, health care, and other welfare benefits to retired employees, as well as salary continuance, severance, and long-term disability to former or inactive employees.
The recognition of benefit expense is based on actuarial assumptions, such as discount rate, long-term rate of compensation increase, and long-term rate of return on plan assets and health care cost trend rate, andrate. Service cost is reported in COGS and SGA expense on the Consolidated Statement of Income. All other components of net periodic pension cost are included in OIE.
Postemployment benefits.  The Company recognizes an obligation for postemployment benefit plans that vest or accumulate with service. Obligations associated with the Company’s postemployment benefit plans, which are unfunded, are included in other current liabilities and other liabilities on the Consolidated Balance Sheet. All gains and losses are recognized over the average remaining service period of active plan participants.

58



Postemployment benefits that do not vest or accumulate with service or benefits to employees in excess of those specified in the respective plans are expensed as incurred.
Pension and nonpension postretirement benefits.  The Company recognizes actuarial gains and losses in operating results in the year in which they occur. Experience gains and losses are recognized annually as of the measurement date, which is the Company’s fiscal year-end, or when remeasurement is otherwise required under generally accepted accounting principles. The Company uses the fair value of plan assets to calculate the expected return on plan assets.


Reportable segments are allocated service cost and amortization of prior service cost. All other components of pension and postretirement benefit expense, including interest cost, expected return on assets, prior service cost, and experience gains and losses are considered unallocated corporate costs and are not included in the measure of reportable segment operating results. See Note 1718 for more information on reportable segments.
Management reviews the Company’s expected long-term rates of return annually; however, the benefit trust investment performance for one particular year does not, by itself, significantly influence this evaluation. The expected rates of return are generally not revised provided these rates fall between the 25th and 75th percentile of expected long-term returns, as determined by the Company’s modeling process.
For defined benefit pension and postretirement plans, the Company records the net overfunded or underfunded position as a pension asset or pension liability on the Consolidated Balance Sheet.

New accounting standards

Practical expedient for the measurement date of an employer's defined benefit obligation and plan assets. Income Taxes.In April 2015,October 2016, the Financial Accounting Standards Board (FASB), as part of their simplification initiative, issued an Accounting Standards Update (ASU) to provide a practical expedientimprove the accounting for income tax consequences of intra-entity transfers of assets other than inventory. Current Generally Accepted Accounting Principles (GAAP) prohibit recognition of current and deferred income taxes for intra-entity asset transfers until the measurement dateasset has been sold to an outside party, which is an exception to the principle of comprehensive recognition of current and deferred income taxes in GAAP. The amendments in the ASU eliminate the exception, such that entities should recognize the income tax consequences of an employer’s defined benefit obligation and plan assets. Forintra-entity transfer of an entity with a fiscal year-end that does not coincide with a month-end,asset other than inventory when the amendments in this Update provide a practical expedient that permits the entity to measure defined benefit plan assets and obligations using the month-end that is closest to the entity’s fiscal year-end and apply that practical expedient consistently to all plans from year to year.transfer occurs. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2015.2017. Early adoption is permitted. Entitiespermitted, as of the beginning of an annual reporting period for which financial statements have not been issued or made available for issuance. That is, early adoption should applybe the first interim period if an entity issues interim financial statements. The amendments in this ASU should be applied on a modified retrospective basis through a cumulative-effect adjustment directly to retained earnings as of the period of adoption.  The Company early adopted the ASU in the first quarter of 2017. As a result of intercompany transfers of intellectual property, the Company recorded a $39 million reduction in income tax expense during the year ended December 30, 2017. Upon adoption, there was no cumulative effect adjustment to retained earnings.

Simplifying the Measurement of Inventory.In July 2015, the FASB issued an ASU to simplify the measurement of inventory. The ASU requires that inventory be measured at the lower of cost and net realizable value. Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. The Company adopted the updated standard in the first quarter of 2017 with no material impact to the financial statements,

Derivatives and Hedging: Targeted Improvements to Accounting for Hedging Activities. In August 2017, the FASB issued an ASU intended to simplify hedge accounting by better aligning an entity’s financial reporting for hedging relationships with its risk management activities. The ASU also simplifies the application of the hedge accounting guidance. The new guidance is effective fiscal years beginning after December 15, 2018, and interim periods within those fiscal years. For cash flow hedges existing at the adoption date, the standard requires adoption on a modified retrospective basis with a cumulative-effect adjustment to the Consolidated Balance Sheet as of the beginning of the year of adoption. The amendments to presentation guidance and disclosure requirements are required to be adopted prospectively. The Company adopted the ASU in the first quarter of 2018. The impact of adoption was immaterial to the financial statements.

Improving the Presentation of net Periodic Pension Cost and net Periodic Postretirement Benefit Cost. In March 2017, the FASB issued an ASU to improve the presentation of net periodic pension cost and net periodic postretirement benefit cost. The ASU requires that an employer report the service cost component in the same line item or items as other compensation costs arising from services rendered by the pertinent employees during the period. The other components of net benefit cost are required to be presented in the income statement separately from the service cost component and outside a subtotal of income from operations, if one is presented. The amendments in this ASU should be applied retrospectively for the presentation of the service cost component and the other components of net periodic pension cost and net periodic postretirement benefit cost in the income statement and prospectively, on and after the effective date, for the capitalization of the service cost component of net periodic pension cost and net periodic postretirement benefit in assets. The Company adopted the ASU in the first quarter of 2018. Refer to Impacts to Previously Reported Results below for the impact of adoption of the standard on our consolidated financial statements.



Simplifying the test for goodwill impairment. In January 2017, the FASB issued an ASU to simplify how an entity is required to test goodwill for impairment by eliminating Step 2 from the goodwill impairment test. Step 2 measures a goodwill impairment loss by comparing the implied fair value of a reporting unit's goodwill with the carrying amount of that goodwill. The ASU is effective for an entity's annual or any interim goodwill impairment tests in fiscal years beginning after December 15, 2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing dates after January 1, 2017. The amendments in this ASU should be applied on a prospective basis. The Company early adopted the updated standard when measuringASU in the fair valuefirst quarter of plan assets at the end of its 2015 fiscal year2018 with no impact to the Consolidated Financial Statements.impact.

PresentationStatement of an unrecognized tax benefit when a net operating loss carryforward, a similar tax loss, or a tax credit carryforward exists.Cash Flows. In July 2013,August 2016, the FASB issued an ASU to provide various cash flow statement classification guidance for certain cash receipts and payments of which provides guidance on financial statement presentationthe following amendments were most applicable to the Company: (a) debt prepayment or extinguishment costs; (b) contingent consideration payments made after a business combination; (c) insurance settlement proceeds; (d) distributions from equity method investees; (e) beneficial interests in securitization transactions and (f) application of unrecognized tax benefits when a net operating loss carryforward, a similar tax loss, or a tax credit carryforward exists. Thisthe predominance principle for cash receipts and payments with aspects of more than one class of cash flows.  The ASU is expected to eliminate diversityeffective for fiscal years, and interim periods within those years, beginning after December 15, 2017. Early adoption is permitted, including adoption in practice resulting from lack of previously existing guidance. It applies to all entities with unrecognized tax benefits that also have tax loss or tax credit carryforwardsan interim period, in the same tax jurisdictionwhich case adjustments should be reflected as of the reporting date.beginning of the fiscal year that includes the interim period. The amendments in this ASU should be applied retrospectively.  The Company adopted the revised guidancenew ASU in 2014 with no significantthe first quarter of 2018. Refer to Impacts to Previously Reported Results below for the impact toof adoption of the Consolidated Financial Statements.standard on our consolidated financial statements.
Accounting standards to be adopted in future periods
Recognition and measurement of financial assets and liabilities. In January 2016, the FASB issued an ASU which primarily affects the accounting forrequires equity investments financial liabilitiesthat are not accounted for under the equity method of accounting to be measured at fair value option,with changes recognized in net income and thewhich updates certain presentation and disclosure requirements for financial instruments.requirements. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2017. Early adoption can be elected for all financial statements of fiscal years and interim periods that have not yet been issued or that have not yet been made available for issuance. Entities should apply the update by means of a cumulative-effect adjustment to the balance sheet as of the beginning of the fiscal year of adoption. The Company will adoptadopted the updated standard in the first quarter of 2018. The Company does not expectimpact of adoption was immaterial to the adoption of this guidance to have a significant impact on its financial statements.

Balance sheet classification of deferred taxes.In November 2015, the FASB issued an ASU to simplify the presentation of deferred income taxes. The ASU requires that deferred tax liabilities and assets be classified as noncurrent in a classified statement of financial position. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2016. Entities should apply the new guidance either prospectively to all deferred tax liabilities and assets or retrospectively to all periods presented. Early adoption is permitted. The Company is currently evaluating when it will adopt the updated standard and whether to use the prospective or retrospective method. The year-end 2015 balance for current deferred tax assets and liabilities was

59



$227 million and $(9) million, respectively.  Please see Note 12 for more information on the Company’s deferred tax assets and liabilities.

Simplifying the accounting for measurement-period adjustments. In September 2015, the FASB issued an ASU to simplify the accounting for measurement-period adjustments for items in a business combination. The ASU requires that an acquirer recognize adjustments to provisional amounts that are identified during the measurement period in the reporting period in which the adjustment amounts are determined. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2015. Entities should apply the new guidance prospectively to adjustments to provisional amounts that occur after the effective date of the ASU with earlier application permitted for financial statements that have not been issued. The Company will adopt the updated standard in the first quarter of 2016. The Company does not expect the adoption of this guidance to have a significant impact on its financial statements.

Simplifying the presentation of debt issuance costs. In April 2015, the FASB issued an ASU to simplify the presentation of debt issuance costs. The ASU requires that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. The recognition and measurement guidance for debt issuance costs are not affected by the amendments in this ASU. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2015. Early adoption is permitted. Entities should apply the new guidance on a retrospective basis. The Company will adopt the updated standard in the first quarter of 2016. The Company does not expect the adoption of this guidance to have a significant impact on its financial statements.

Customer's accounting for fees paid in a cloud computing arrangement. In April 2015, the FASB issued an ASU to help entities evaluate the accounting for fees paid by a customer in a cloud computing arrangement. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2015. Early adoption is permitted. Entities should apply the new guidance either; 1) prospectively to all arrangements entered into or materially modified after the effective date or 2) retrospectively. The Company will adopt the updated standard prospectively in the first quarter of 2016. The Company does not expect the adoption of this guidance to have a significant impact on its financial statements.

Revenue from contracts with customers.In May 2014, the FASB issued an ASU, as amended, which provides guidance for accounting for revenue from contracts with customers. The core principle of this ASU is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration the entity expects to be entitled to in exchange for those goods or services. To achieve that core principle, an entity would be required to apply the following five steps: 1) identify the contract(s) with a customer; 2) identify the performance obligations in the contract; 3) determine the transaction price; 4) allocate the transaction price to the performance obligations in the contract and 5) recognize revenue when (or as) the entity satisfies a performance obligation. WhenThe Company adopted the updated standard in the first quarter of 2018 using the full retrospective method and restated previously reported amounts. In connection with the adoption, the Company made reclassification of certain customer allowances. The adoption effects relate to the timing of recognition and classification of certain promotional allowances. The updated revenue standard also required additional disaggregated revenue disclosures. Refer to Impacts to Previously Reported Results below for the impact of adoption of the standard on our consolidated financial statements.

Practical expedients

The Company elected the following practical expedients in accordance with ASU 2014-09:

Significant financing component - The Company elected not to adjust the promised amount of consideration for the effects of a significant financing component as the Company expects, at contract inception, that the period between the transfer of a promised good or service to a customer and when the customer pays for that good or service will be one year or less.
Shipping and handling costs - The Company elected to account for shipping and handling activities that occur before the customer has obtained control of a good as fulfillment activities (i.e., an expense) rather than as a promised service.
Measurement of transaction price - The Company has elected to exclude from the measurement of transaction price all taxes assessed by a governmental authority that are both imposed on and concurrent with a specific revenue-producing transaction and collected by the Company from a customer for sales taxes.



Impacts to Previously Reported Results
Adoption of the standards related to revenue recognition, pension and cash flow impacted our previously reported 2017 results as follows:
(Dollars in millions, except per share data)Year ended December 30, 2017
Consolidated Statement of IncomePreviously ReportedRevenue Recognition ASUPension ASURestated
Net sales$12,923
$(69)$
$12,854
Cost of goods sold$7,901
$(71)$325
$8,155
Selling, general and administrative expense$3,076
$19
$217
$3,312
Other income (expense), net$(16)$
$542
$526
Income taxes$412
$(2)$
$410
Net income$1,269
$(15)$
$1,254
Per share amounts:    
Basic earnings$3.65
$(0.04)$
$3.61
Diluted earnings$3.62
$(0.04)$
$3.58

(Dollars in millions, except per share data)As of December 30, 2017
Consolidated Balance SheetPreviously ReportedRevenue Recognition ASURestated
Other assets$1,026
$1
$1,027
Other current liabilities$1,431
$43
$1,474
Deferred income taxes$363
$(8)$355
Retained earnings$7,103
$(34)$7,069

(Dollars in millions, except per share data)Year ended December 30, 2017
Consolidated Statement of Cash FlowsPreviously ReportedRevenue Recognition ASUCash Flow ASURestated
Net income$1,269
$(15)$
$1,254
Deferred income taxes$(56)$(2)$
$(58)
Trade receivables$(57)$
$(1,243)$(1,300)
All other current assets and liabilities, net$(30)$17
$
$(13)
Net cash provided by (used in) operating activities$1,646
$
$(1,243)$403
Collections of deferred purchase price on securitized trade receivables$
$
$1,243
$1,243
Net cash provided by (used in) investing activities$(1,094)$
$1,243
$149



Adoption of the standards related to revenue recognition, pension and cash flow impacted our previously reported 2016 results as follows:
(Dollars in millions, except per share data)Year ended December 31, 2016
Consolidated Statement of IncomePreviously ReportedRevenue Recognition ASUPension ASURestated
Net sales$13,014
$(49)$
$12,965
Cost of goods sold$8,259
$(73)$(55)$8,131
Selling, general and administrative expense$3,360
$17
$(26)$3,351
Other income (expense), net$(62)$
$(81)$(143)
Income taxes$233
$2
$
$235
Net income$695
$5
$
$700
Per share amounts:    
Basic earnings$1.98
$0.01
$
$1.99
Diluted earnings$1.96
$0.01
$
$1.97

(Dollars in millions, except per share data)Year ended December 31, 2016
Consolidated Statement of Cash FlowsPreviously ReportedRevenue Recognition ASUCash Flow ASURestated
Net income$695
$5
$
$700
Deferred income taxes$(26)$2
$
$(24)
Other$(62)$
$144
$82
Trade receivables$21
$
$(501)$(480)
All other current assets and liabilities, net$53
$(7)$
$46
Net cash provided by (used in) operating activities$1,628
$
$(357)$1,271
Collections of deferred purchase price on securitized trade receivables$
$
$501
$501
Net cash provided by (used in) investing activities$(893)$
$501
$(392)
Debt extinguishment costs$
$
$(144)$(144)
Net cash provided by (used in) financing activities

$(642)$
$(144)$(786)


Accounting standards to be adopted in future periods

Reclassification of Certain Tax Effects from Accumulated Other Comprehensive Income. In February 2018, the FASB issued an ASU permitting a company to reclassify the disproportionate income tax effects of the Tax Cuts and Jobs Act of 2017 on items within accumulated other comprehensive income (AOCI). The reclassification is optional. Regardless of whether or not a company opts to make the reclassification, the new guidance requires all companies to include certain disclosures in their financial statements. The guidance is effective for all fiscal years beginning after December 15, 2018. Early adoption is permitted. The Company will adopt the ASU was originallyin the first quarter of 2019.

Leases. In February 2016, the FASB issued it wasan ASU which will require the recognition of lease assets and lease liabilities by lessees for all leases with terms greater than 12 months. The distinction between finance leases and operating leases will remain, with similar classification criteria as current GAAP to distinguish between capital and operating leases.  The principal difference from current guidance is that the lease assets and lease liabilities arising from operating leases will be recognized on the Consolidated Balance Sheet. Lessor accounting remains substantially similar to current GAAP.  The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2016,2018.  Early adoption is permitted.  The Company will adopt the ASU in the first quarter of 2019, and earlyexpects to elect certain practical expedients permitted under the transition guidance.  Additionally, the Company will elect the optional transition method that allows for a cumulative-effect adjustment in


the period of adoption wasand will not permitted. On July 9, 2015,restate prior periods.  The Company continues to evaluate the effect of adoption to its Consolidated Financial Statements and disclosures, however the Company currently estimates total assets and liabilities will increase approximately $450 million to $500 million upon adoption.  This estimate could change as the Company continues to progress with implementation and will also fluctuate based on the lease portfolio and discount rates as of the adoption date.  The Company does not expect a material impact to the Company’s Consolidated Statements of Income or Cash Flows.

Cloud Computing Arrangements. In August 2018, the FASB decidedissued ASU 2018-15: Intangibles - Goodwill and Other - Internal-Use Software: Customer's Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement that is a Service Contract. The ASU allows companies to delaycapitalize implementation costs incurred in a hosting arrangement that is a service contract over the effective dateterm of the new revenue standardhosting arrangement, including periods covered by one year.renewal options that are reasonably certain to be exercised. The updated standard will beASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2017. Entities will2019 and can be permitted to adopt the new revenue standard early, but not before the original effective date.  Entities will have the option to apply the final standardapplied retrospectively or use a modified retrospective method, recognizing the cumulative effect of the ASU in retained earnings at the date of initial application. An entity will not restate prior periods if it uses the modified retrospective method, but will be required to disclose the amount by which each financial statement line itemprospectively. Early adoption is affected in the current reporting period by the application of the ASU as compared to the guidance in effect prior to the change, as well as reasons for significant changes. The Company will adopt the updated standard in the first quarter of 2018.permitted. The Company is currently evaluatingassessing when to adopt the impact that implementing this ASU will have on its financial statements and disclosures, as well as whether it will use the retrospective or modified retrospective methodimpact of adoption.


60Compensation Retirement Benefits. In August 2018, the FASB issued ASU 2018-14: Disclosure Framework—Changes to the Disclosure Requirements for Defined Benefit Plans. The ASU removed disclosures that no longer are considered cost beneficial, clarified the specific requirements of disclosures, and added disclosure requirements identified as relevant. The ASU is effective for fiscal years, and interim periods within those years, beginning after December 15, 2020 and can be applied retrospectively or prospectively. Early adoption is permitted. The Company is currently assessing when to adopt the ASU and the impact of adoption.



NOTE 2
SALE OF ACCOUNTS RECEIVABLE
During 2016, The Company initiated a program in which a customer could extend their payment terms in exchange for the elimination of early payment discounts (Extended Terms Program).
The Company has two Receivable Sales Agreements (Monetization Programs) and previously had a separate U.S. accounts receivable securitization program (Securitization Program), both described below, which are intended to directly offset the impact the Extended Terms Program would have on the days-sales-outstanding (DSO) metric that is critical to the effective management of the Company's accounts receivable balance and overall working capital. The Company terminated the Securitization Program at the end of 2017 and entered into the second monetization program during the quarter ended March 31, 2018. The Monetization and Securitization Programs are designed to effectively offset the impact on working capital of the Extended Terms Program.

The Company has no retained interest in the receivables sold, however the Company does have collection and administrative responsibilities for the sold receivables. The Company has not recorded any servicing assets or liabilities as of December 29, 2018 and December 30, 2017 for these agreements as the fair value of these servicing arrangements as well as the fees earned were not material to the financial statements.

Monetization Program
The Company has two Monetization Programs, for a discrete group of customers, to sell, on a revolving basis, certain trade accounts receivable invoices to third party financial institutions. Transfers under this agreement are accounted for as sales of receivables resulting in the receivables being de-recognized from the Consolidated Balance Sheet. The Monetization Programs provide for the continuing sale of certain receivables on a revolving basis until terminated by either party; however the maximum receivables that may be sold at any time is $1,033 million. Accounts receivable sold of $900 million and $601 million remained outstanding under these arrangements as of December 29, 2018 and December 30, 2017, respectively. The proceeds from these sales of receivables are included in cash from operating activities in the Consolidated Statement of Cash Flows. The recorded net loss on sale of receivables was $26 million, $11 million and $5 million for the years ended December 29, 2018, December 30, 2017 and December 31, 2016, respectively. The recorded loss is included in Other income and expense.



Securitization Program
Between July 2016 and December 2017, the Company had a Securitization Program with a third party financial institution. Under the program, the Company received cash consideration of up to $600 million and a deferred purchase price asset for the remainder of the purchase price. Transfers under the Securitization Program were accounted for as sales of receivables resulting in the receivables being de-recognized from the Consolidated Balance Sheet. This Securitization Program utilized Kellogg Funding Company (Kellogg Funding), a wholly-owned subsidiary of the Company. Kellogg Funding's sole business consisted of the purchase of receivables, from its parent or other subsidiary and subsequent transfer of such receivables and related assets to financial institutions. Although Kellogg Funding is included in the Company's consolidated financial statements, it is a separate legal entity with separate creditors who will be entitled, upon its liquidation, to be satisfied out of Kellogg Funding assets prior to any assets or value in Kellogg Funding becoming available to the Company or its subsidiaries. The assets of Kellogg Funding are not available to pay creditors of the Company or its subsidiaries. The Securitization Program was structured to expire in July 2018, but was terminated at the end of 2017. In March 2018 the Company substantially replaced the securitization program with the second monetization program. Kellogg Funding had no creditors and held no assets at December 29, 2018.
As of December 30, 2017, approximately $433 million of accounts receivable sold to Kellogg Funding under the Securitization Program remained outstanding, for which the Company received net cash proceeds of approximately $412 million and a deferred purchase price asset of approximately $21 million. The portion of the purchase price for the receivables which is not paid in cash by the financial institutions is a deferred purchase price asset, which is paid to Kellogg Funding as payments on the receivables are collected from customers. The deferred purchase price asset represents a beneficial interest in the transferred financial assets and is recognized at fair value as part of the sale transaction. The deferred purchase price asset is included in Other current assets on the Consolidated Balance Sheet as of December 30, 2017. Upon final settlement of the program in March 2018, the outstanding deferred purchase price asset of $21 million was exchanged for previously sold trade accounts receivable.
The recorded net loss on sale of receivables is approximately $7 million for the year ended December 30, 2017 and is not material for year ended December 31, 2016. The recorded net loss on sale of receivables is included in Other income and expense.

Other programs
Additionally, from time to time certain of the Company's foreign subsidiaries will transfer, without recourse, accounts receivable balances of certain customers to financial institutions. These transactions are accounted for as sales of the receivables resulting in the receivables being de-recognized from the Consolidated Balance Sheet. Accounts receivable sold of $93 million and $86 million remained outstanding under these programs as of December 29, 2018 and December 30, 2017, respectively. The proceeds from these sales of receivables are included in cash from operating activities in the Consolidated Statement of Cash Flows. The recorded net loss on the sale of these receivables is included in Other income and expense and is not material.

NOTE 3
ACQUISITIONS, WEST AFRICA INVESTMENTS, GOODWILL AND OTHER INTANGIBLE ASSETS

Bisco Misr and Mass Foods acquisitionsMultipro acquisition
In January 2015,On May 2, 2018, the Company completed its acquisition(i) acquired an incremental 1% ownership interest in Multipro, a leading distributor of a majorityvariety of food products in Nigeria and Ghana, and (ii) exercised its call option (Purchase Option) to acquire a 50% interest in Bisco Misr,Tolaram Africa Foods, PTE LTD (TAF), a holding company with a 49% equity interest in an affiliated food manufacturer, resulting in the number one packaged biscuits companyCompany having a 24.5% interest in Egypt,the affiliated food manufacturer. The aggregate cash consideration paid was approximately $419 million and was funded through cash on hand and short-term borrowings, which was refinanced with long-term borrowings in May 2018. As part of the consideration for $125the acquisition, an escrow established in connection with the original Multipro investment in 2015, which represented a significant portion of the amount paid for the Company’s initial investment, was released by the Company. The amount paid to exercise the Purchase Option was subject to certain working capital and net debt adjustments based on the actual working capital and net debt existing on the exercise date compared to targeted amounts. These adjustments were finalized during 2018 and resulted in an increase in the purchase price of $1 million.

As a result of the Company’s incremental ownership interest in Multipro and concurrent changes to the shareholders' agreement, the Company now has a 51% controlling interest in and began consolidating Multipro.


Accordingly, the acquisition was accounted for as a business combination and the assets and liabilities of Multipro were included in the December 29, 2018 Consolidated Balance Sheet and the results of its operations have been included in the Consolidated Statement of Income subsequent to the acquisition date. The aggregate of the consideration paid and the fair value of previously held equity interest totaled $626 million, or $117$617 million net of cash and cash equivalents acquired. In October 2015, the Company acquired additional ownership in Bisco Misr through payment of $13 million to non-controlling interests, which is reported as financing activity on the Consolidated Statement of Cash Flows. As of January 2, 2016, the Company owns greater than 95% of Bisco Misr outstanding shares.

In September 2015, the Company completed the acquisition of Mass Foods, Egypt's leading cereal company, for $46 million, or $44 million, net of cash and cash equivalents acquired, subject to certain purchase price adjustments.

The acquisitions wereMultipro investment was previously accounted for under the purchaseequity method of accounting and were financed throughthe Company recorded our share of equity income or loss from Multipro within Earnings (loss) from unconsolidated entities. In connection with the business combination, the Company recognized a one-time, non-cash gain on the disposition of our previously held equity interest in Multipro of $245 million, which is included within Earnings (loss) from unconsolidated entities.  

We utilized estimated fair values at the acquisition date to allocate the total consideration exchanged to the net tangible and intangible assets acquired and liabilities assumed.

The acquisition resulted in $616 million of non-tax deductible goodwill relating principally to planned growth in new markets, deferred taxes associated with intangible assets, and any intangible assets that did not qualify for separate recognition.  We used the excess earnings method, a variation of the income approach, to value a perpetual distribution agreement indefinite lived intangible asset. We also valued customer relationships, using either the excess earnings method or with-and-without method, which is also a variation of the income approach.  Some of the more significant assumptions inherent in developing the valuations included the estimated annual net cash on hand. flows for each indefinite-lived or definite-lived intangible asset (including net sales, cost of products sold, selling and marketing costs, and working capital/contributory asset charges), the discount rate that appropriately reflects the risk inherent in each future cash flow stream, the assessment of each asset’s life cycle, and competitive trends, as well as other factors. We determined the assumptions used in the financial forecasts using historical data, supplemented by current and anticipated market conditions, estimated product category growth rates, management plans, and market comparables.

We used carrying values as of the acquisition date to value certain current and non-current assets and liabilities, as we determined that they represented the fair value of those items at the acquisition date.  Deferred income tax assets and liabilities as of the acquisition date represented the expected future tax consequences of temporary differences between the fair values of the assets acquired and liabilities assumed and their tax bases.  We estimated the fair value of non-controlling interests assumed consistent with the manner in which we valued all of the underlying assets and liabilities.

The assets and liabilities of Bisco Misr and Mass Foods are included in the Consolidated Balance Sheet as of January 2, 2016December 29, 2018 within the Asia-Pacific reporting segment. The fair value of the acquired assets, assumed liabilities, and noncontrolling interest include the following:
(millions)  May 2, 2018
Current assets  $118
Property  41
Goodwill  616
Intangible assets subject to amortization, primarily customer relationships  425
Intangible assets not subject to amortization, primarily distribution rights  373
Deferred tax liability  (254)
Other liabilities  (150)
Noncontrolling interest  (552)
   $617



The amounts in the above table represent the final allocation of purchase price as of December 29, 2018. During 2018, deferred tax liabilities were decreased by $2 million and other liabilities were increased by $2 million in conjunction with an updated allocation of the purchase price.

Multipro contributed net sales of $536 million and net earnings of $8 million since the acquisition, including transaction fees and integration costs. The Company's consolidated unaudited pro forma historical net sales and net income, as if Multipro had been acquired at the beginning of 2017, exclusive of the non-cash $245 million gain on the disposition of the equity interest recognized in the second quarter of 2018, are estimated as follows:
 Year-to-date period ended
(millions)December 29, 2018December 30, 2017
Net sales$13,829
$13,511
Net Income attributable to Kellogg Company$1,336
$1,255

Investment in TAF
The investment in TAF, our interest in an affiliated food manufacturer, is accounted for under the equity method of accounting with the Company’s share of equity income or loss being recognized within Earnings (loss) from unconsolidated entities. The $458 million aggregate of the consideration paid upon exercise and the resultshistorical cost value of their operations subsequentthe Put Option was compared to the estimated fair value of the Company’s ownership percentage of TAF and the Company recognized a one-time, non-cash loss of $45 million within Earnings (loss) from unconsolidated entities, which represents an other than temporary excess of cost over fair value of the investment. The difference between the carrying amount of TAF and the underlying equity in net assets is primarily attributable to brand and customer list intangible assets, a portion of which is being amortized over future periods, and goodwill.

RX acquisition
In October 2017, the Company completed its acquisition of Chicago Bar Co., LLC, the manufacturer of RXBAR, for $600 million, or $596 million net of cash and cash equivalents. The purchase price was subject to certain working capital and net debt adjustments based on the actual working capital and net debt existing on the acquisition date which are immaterial,compared to targeted amounts. These adjustments were finalized during 2018 and resulted in a purchase price reduction of $1 million. The acquisition was accounted for under the purchase price method and was financed with short-term borrowings.

For the post-acquisition period ended December 30, 2017, the acquisition added $27 million in net sales and less than $1 million of operating profit in the Company's North America Other reporting segment. The pro forma effects of this acquisition were not material.

The assets and liabilities are included in the Consolidated StatementBalance Sheet as of IncomeDecember 29, 2018 within the Europe operatingNorth America Other reporting segment. In addition, the pro-forma effect of these acquisitions, if the acquisitions had been completed at the beginning of 2014, would have been immaterial.
The acquired assets and assumed liabilities include the following:
(millions)January 18,
2015
 October 27, 2017
Current assets$21
 $42
Property90
Goodwill81
 373
Intangible assets and other46
Intangible assets, primarily indefinite-lived brands 203
Current liabilities(24) (23)
Other non current liabilities, primarily deferred taxes(33)
Non-controlling interests(20)
$161
 $595
Goodwill, which is not expected to be deductible for statutory tax purposes, is calculated as the excess of the purchase price over the fair value of the net assets recognized.
The goodwill recorded primarily reflects the value of providing an established platform to leverage the Company’s existing brandsamounts in the markets served by Bisco Misr and Mass Foods as well as any intangible assets that do not qualify for separate recognition. Theabove table represent the final allocation of purchase price as of December 29, 2018, which resulted in a $2 million increase in amortizable intangible assets with a corresponding reduction of goodwill during 2018.


Parati acquisition
In December 2016, the Company acquired Ritmo Investimentos, controlling shareholder of Parati S/A, Afical Ltda and Padua Ltda ("Parati Group"), a leading Brazilian food group for Bisco Misrapproximately BRL1.38 billion ($381 million) or $379 million, net of cash and cash equivalents. The purchase price was subject to certain working capital and net debt adjustments based on the actual working capital and net debt existing on the acquisition date compared to targeted amounts. These adjustments were finalized during 2017 and resulted in a purchase price reduction of BRL14 million ($4 million). The acquisition was accounted for under the purchase price method and was financed with cash on hand and short-term borrowings.

For the post-acquisition period ended December 31, 2016, the impacts to net sales and operating profit were not material. The pro forma effects of this acquisition were not material.

The assets and liabilities of the Parati Group are included in the 4th quarterConsolidated Balance Sheet as of 2015.December 30, 2017 within the Latin America segment. The acquired assets and assumed liabilities include the following:
(millions)  December 1, 2016
Current assets  $44
Property  72
Goodwill  165
Intangible assets  148
Current liabilities  (48)
Non-current deferred tax liability and other  (6)
   $375

During the year ended December 30, 2017, the value of intangible assets subject to amortization increased $39 million, resulting in an immaterial change to amortization expense, and intangible assets not subject to amortization decreased $11 million with an offsetting $28 million adjustment to goodwill in conjunction with an updated allocation of the purchase price. The Company also recognized $7 million for certain pre-acquisition contingencies which increased goodwill during 2017 and are considered to be probable of being incurred as of December 29, 2018 and December 30, 2017.

A portion of the acquisition price aggregating $67 million was placed in escrow in favor of Mass Foodsthe seller for general representations and warranties, as well as pending resolution of specified contingencies arising from the business prior to the acquisition. As of December 29, 2018, approximately $17 million remained in escrow related to specified contingencies, of which approximately $4 million and $1 million is subjectscheduled to revision when appraisalsbe released in 2019 and 2020, respectively. The remaining balance will be released only upon resolution of the related contingency.

During 2017, the Company finalized plans to merge the acquired and pre-existing Brazilian legal entities, which resulted in tax basis of the acquired intangible assets. Accordingly, deferred tax liabilities and goodwill were both reduced by $58 million.

The amounts in the above table represent the allocation of purchase price as of December 30, 2017 and represent the finalization of the valuations for intangible assets and the Company's evaluation of pre-acquisition contingencies and finalization of the merger.

Other acquisitions
In September 2016, the Company acquired a majority ownership interest in a natural, bio-organic certified breakfast company for €3 million, which was accounted for under the purchase method and financed with cash on hand. The assets, which primarily consist of indefinite lived intangible assets and goodwill, and liabilities, including non-controlling interests, are finalized,included in the Consolidated Balance Sheet as of December 30, 2017 and December 29, 2018 within the Europe segment.

In March 2016, the Company completed the acquisition of an organic and natural snack company for $18 million, which is expected to occur no later thanwas accounted for under the third quarterpurchase method and financed with cash on hand. The assets, which primarily consist of 2016.indefinite lived brands, and liabilities are included in the Consolidated Balance Sheet as of December 30, 2017 and December 29, 2018 within the North America Other segment.



61




Goodwill and Intangible Assets
Changes in the carrying amount of goodwill, intangible assets subject to amortization, consisting primarily of customer relationships, distribution agreements, and indefinite-lived intangible assets, consisting of brands, are presented in the following table.tables:

Carrying amount of goodwill
Changes in the carrying amount of goodwill 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 
Consoli-
dated
December 28, 2013* $131
 $3,589
 $82
 $470
 $452
 $89
 $238
 $5,051
Currency translation adjustment 
 
 
 (5) (63) (6) (6) (80)
January 3, 2015* $131
 $3,589
 $82
 $465
 $389
 $83
 $232
 $4,971
Additions 
 
 
 
 81
 
 
 81
VIE deconsolidation 
 (21) 
 
 
 
 
 (21)
Currency translation adjustment 
 
 
 (9) (39) (7) (8) (63)
January 2, 2016 $131
 $3,568
 $82
 $456
 $431
 $76
 $224
 $4,968
(millions)
U.S.
Snacks
U.S.
Morning
Foods
U.S.
Specialty Channels
North
America
Other
Europe
Latin
America
Asia
Pacific
Consoli-
dated
December 31, 2016$3,568
$131
$82
$457
$376
$328
$224
$5,166
Additions


375



375
Purchase price allocation adjustment




(79)
(79)
Purchase price adjustment




(4)
(4)
Currency translation adjustment


4
38
(1)5
46
December 30, 2017$3,568
$131
$82
$836
$414
$244
$229
$5,504
Additions





616
616
Purchase price allocation adjustment


(2)


(2)
Purchase price adjustment







Currency translation adjustment


(4)(22)(26)(16)(68)
December 29, 2018$3,568
$131
$82
$830
$392
$218
$829
$6,050
* In conjunction with the establishment of the Kashi operating segment, included within the North America Other reportable segment, certain intangible

Intangible assets were reallocated. All prior period balances were updatedsubject to conform with current presentation.amortization
Intangible assets subject to amortization 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
(millions)
Gross carrying amount
 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 
Consoli-
dated
December 28, 2013 $8
 $65
 $
 $5
 $42
 $6
 $10
 $136
Currency translation adjustment 
 
 
 
 (4) 
 
 (4)
January 3, 2015 $8
 $65
 $
 $5
 $38
 $6
 $10
 $132
Additions 
 
 
 
 9
 
 
 9
VIE deconsolidation 
 (23) 
 
 
 
 
 (23)
Currency translation adjustment 
 
 
 
 (2) 
 
 (2)
January 2, 2016 $8
 $42
 $
 $5
 $45
 $6
 $10
 $116
                 
Accumulated Amortization 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
December 28, 2013 $8
 $11
 $
 $4
 $4
 $6
 $1
 $34
Amortization 
 5
 
 
 3
 
 1
 9
January 3, 2015 $8
 $16
 $
 $4
 $7
 $6
 $2
 $43
VIE deconsolidation 
 (4) 
 
 
 
 
 (4)
Amortization (a) 
 4
 
 
 4
 
 
 8
January 2, 2016 $8
 $16
 $
 $4
 $11
 $6
 $2
 $47
                 
Intangible assets subject to amortization, net 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
December 28, 2013 $
 $54
 $
 $1
 $38
 $
 $9
 $102
Amortization 
 (5) 
 
 (3) 
 (1) (9)
Currency translation adjustment 
 
 
 
 (4) 
 
 (4)
January 3, 2015 $
 $49
 $
 $1
 $31
 $
 $8
 $89
Additions 
 
 
 
 9
 
 
 9
VIE deconsolidation 
 (19) 
 
 
 
 
 (19)
Amortization (a) 
 (4) 
 
 (4) 
 
 (8)
Currency translation adjustment 
 
 
 
 (2) 
 
 (2)
January 2, 2016 $
 $26
 $
 $1
 $34
 $
 $8
 $69
Gross carrying amount               
(millions)
U.S.
Snacks
U.S.
Morning
Foods
U.S.
Specialty Channels
North
America
Other
Europe
Latin
America
Asia
Pacific
Consoli-
dated
December 31, 2016$42
$8
$
$5
$40
$36
$10
$141
Additions


17



17
Purchase price allocation adjustment




39

39
Currency translation adjustment



5
(1)
4
December 30, 2017$42
$8
$
$22
$45
$74
$10
$201
Additions





425
425
Purchase price allocation adjustment


2



2
Currency translation adjustment



(2)(11)(7)(20)
December 29, 2018$42
$8
$
$24
$43
$63
$428
$608
         
Accumulated Amortization               
December 31, 2016$19
$8
$
$4
$14
$6
$3
$54
Amortization3


1
3
4
1
12
Currency translation adjustment



1


1
December 30, 2017$22
$8
$
$5
$18
$10
$4
$67
Amortization (a)3


1
3
4
12
23
Currency translation adjustment



(1)(2)
(3)
December 29, 2018$25
$8
$
$6
$20
$12
$16
$87
         
Intangible assets subject to amortization, net
December 31, 2016$23
$
$
$1
$26
$30
$7
$87
Additions


17



17
Amortization(3)

(1)(3)(4)(1)(12)
Purchase price allocation adjustment




39

39
Currency translation adjustment



4
(1)
3
December 30, 2017$20
$
$
$17
$27
$64
$6
$134
Additions





425
425
Amortization(3)

(1)(3)(4)(12)(23)
Purchase price allocation adjustment


2



2
Currency translation adjustment



(1)(9)(7)(17)
December 29, 2018$17
$
$
$18
$23
$51
$412
$521
(a) The currently estimated aggregate amortization expense for each of the next five succeeding fiscal periods is approximately $7$27 million per year.year through 2023.


62


Intangible assets not subject to amortization

Intangible assets not subject to amortization 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
(millions) 
U.S.
Morning
Foods
 
U.S.
Snacks
 
U.S.
Specialty
 
North
America
Other
 Europe 
Latin
America
 
Asia
Pacific
 
Consoli-
dated
U.S.
Snacks
U.S.
Morning
Foods
U.S.
Specialty Channels
North
America
Other
Europe
Latin
America
Asia
Pacific
Consoli-
dated
December 28, 2013* $
 $1,625
 $
 $158
 $482
 $
 $
 $2,265
December 31, 2016

$1,625
$
$
$176
$383
$98
$
$2,282
Additions


184



184
Purchase price allocation adjustment




(11)
(11)
Currency translation adjustment 
 
 
 
 (59) 
 
 (59)



51
(1)
50
January 3, 2015* $
 $1,625
 $
 $158
 $423
 $
 $
 $2,206
December 30, 2017

$1,625
$
$
$360
$434
$86
$
$2,505
Additions 
 
 
 
 36
 
 
 36






373
373
Purchase price allocation adjustment







Currency translation adjustment 
 
 
 
 (43) 
 
 (43)



(19)(13)(6)(38)
January 2, 2016 $
 $1,625
 $
 $158
 $416
 $
 $
 $2,199
December 29, 2018$1,625
$
$
$360
$415
$73
$367
$2,840
* In conjunction

Annual Impairment Testing
At December 29, 2018, goodwill and other intangible assets amounted to $9.4 billion, consisting primarily of goodwill and brands associated with the establishment2001 acquisition of Keebler Foods Company and the 2012 acquisition of Pringles. Within this total, approximately $2.8 billion of non-goodwill intangible assets were classified as indefinite-lived, comprised principally of Keebler and Pringles trademarks. The majority of these intangible assets are recorded in our U.S. Snacks reporting unit. The Company currently believes the fair value of goodwill and other intangible assets exceeds their carrying value and that those intangibles so classified will contribute indefinitely to cash flows. The percentage of excess fair value over carrying value of the U.S. Snacks reporting unit was approximately 62% and 57% in 2018 and 2017, respectively.
Additionally, the Company has $207 million of goodwill related to the Kashi reporting unit, which was primarily a result of establishing Kashi as a separate operating segment in 2015, which required an allocation of goodwill from our U.S. Snacks operating segment. The 2018 fair value of the Kashi reporting unit was estimated primarily based on a multiple of net sales and discounted cash flows. The percentage of excess over fair value was approximately 12% and 9%, in 2018 and 2017, respectively, using the same methodology on a year-on-year basis.

The Company also has $616 million and $798 million of goodwill and other intangible assets, respectively, related to our Multipro operating segment included withinas a result of the North America Other reportable segment, certain intangible assets were reallocated. All prior period balances were updated to conformacquisition of this business in May 2018.  Consistent with current presentation.expectations given the recent acquisition, the 2018 fair value approximates carrying value for both goodwill and the indefinitely lived assets. 


63




NOTE 34
INVESTMENTS IN UNCONSOLIDATED ENTITIES

In September 2015,On May 2, 2018, the Company (i) acquired for $445 million, a 50%an incremental 1% ownership interest in Multipro, Singapore Pte. Ltd. (Multipro), a leading distributor of a variety of food products in Nigeria and Ghana, and also obtained an(ii) exercised its call option (Purchase Option) to acquire 24.5% ofa 50% interest in Tolaram Africa Foods, PTE LTD (TAF), a holding company with a 49% equity interest in an affiliated food manufacturing entity under common ownership based on a fixed multiple of future earnings as definedmanufacturer, resulting in the agreement (Purchase Option). The amount paid, which was financed with cash on hand and commercial paper borrowings, is subject to purchase price adjustments, including the finalization of Multipro’s 2015 earnings as definedCompany having a 24.5% interest in the agreement.affiliated food manufacturer.
The amount attributable to the Purchase Option of $77 million was recorded at cost and will be monitored for impairment through the exercise period. The Purchase Option becomes exercisable upon the earlierAs a result of the entity achieving a minimum level of earnings as defined in the agreement, in which case the Company has a one year exercise period, or 2020. The remaining $368 million paid for the 50%Company's incremental ownership interest in Multipro isand concurrent changes to the shareholders' agreement, the Company now has a 51% controlling interest in and began consolidating Multipro. Accordingly, the acquisition was accounted for under the equity method of accounting
The difference between the amount paid for Multiproas a business combination and the underlying equityassets and liabilities of Multipro were included in the June 30, 2018 Consolidated Balance Sheet and the results of its operations have been included in the Consolidated Statement of Income subsequent to the acquisition date.

TAF and other unconsolidated entities of the Company are suppliers of Multipro. The related trade payables are generally settled on a monthly basis. TAF’s net assets issales consist of inventory purchases by Multipro.  Multipro’s cost of goods sold primarily attributable to intangible assets, a portionconsists of which will be amortizedinventory purchases from TAF and other unconsolidated entities of the Company. 

See discussion regarding the Multipro acquisition and Investment in future periods, and goodwill.TAF, in Note 3.
Summarized combined financial information for the Company’s investments in unconsolidated entities is as follows (on a 100% basis)basis, excluding amortization and before the elimination of intercompany accounts):
Statement of Operations     
(since time of investment in millions) Period ended January 2, 2016
Net sales $289
Gross profit $44
Income before income taxes $12
Net income $5
  
(millions)201820172016
Net sales (a): 
 
TAF$350
$
$
Multipro281
754
662
Others81
55
46
Total net sales$712
$809
$708
Gross profit (a): 
 
TAF$70
$
$
Multipro30
86
71
Others12
14
10
Total gross profit$112
$100
$81
Income before income taxes (a)16
43
28
Net income (a)9
25
15
Balance sheets January 2, 2016December 29, 2018December 30,
2017
 
Current assets $78
$312
$155
 
Non-current assets $57
213
139
 
Current liabilities $(81)(233)(181) 
Non-current liabilities $(25)(167)(37) 
(a) 2018 includes four months of results for Multipro and seven months of results for TAF.

NOTE 45
RESTRUCTURING AND COST REDUCTION ACTIVITIES
The Company views its continued spending on restructuring and cost reduction activities as part of its ongoing operating principles to provide greater visibility in achieving its long-term profit growth targets. Initiatives undertaken are currently expected to recover cash implementation costs within a 3 to 5-year period of completion. Upon completion (or as each major stage is completed in the case of multi-year programs), the project begins to deliver cash savings and/or reduced depreciation.
Total projects
The Company recorded $143 million of costs in 2018 associated with cost reduction initiatives. The charges were comprised of $99 million being recorded in Cost of Goods Sold (COGS), $74 million recorded in Selling, General, Administrative (SG&A) expense and $(30) million recorded in Other (Income) Expense, net (OIE).



The Company recorded $263 million of costs in 2017 associated with all cost reduction initiatives. The charges were comprised of $115 million expense being recorded in COGS, a $296 million expense recorded in SGA expense, and a $(148) million gain recorded in OIE.

During 2016, the Company recorded $325 million of charges associated with all cost reduction initiatives. The charges were comprised of $172 million expense being recorded in COGS, a $152 million expense recorded in SGA expense, and a $1 million loss recorded in OIE.
Project K
Project K a four-year efficiency and effectiveness program, was announced in November 2013 and is expected to generatecontinue generating a significant amount of savings that willmay be invested in key strategic areas of focus for the business. The Company expects that this investment will drive futurebusiness or utilized to achieve our growth initiatives.
Since inception, Project K has reduced the Company’s cost structure, and is expected to provide enduring benefits, including an optimized supply chain infrastructure, an efficient global business services model, a global focus on categories, increased agility from a more efficient organization design, and improved effectiveness in revenues, gross margin, operating profit, and cash flow.
The focus of the program will bego-to-market models. These benefits are intended to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number
As of benefits, including an optimized supply chain infrastructure, the end of 2018, the Company has approved all remaining Project K initiatives and implementation of global business services,these remaining initiatives will be completed in 2019. Project charges, after-tax cash costs and a new global focus on categories.annual savings remain in line with expectations.
The Company currently anticipates that the program will result in total pre-tax charges, once all phases are approved and implemented, of $1.2 to $1.4approximately $1.6 billion, with after-tax cash costs, including incremental capital

64



expenditures, estimated to be $900 million to $1.1approximately $1.2 billion. Based on current estimates and actual charges incurred to date, the Company expects the total project charges will consist of asset-related costs totaling $400 to $450of approximately $500 million which will consistconsists primarily of asset impairments, accelerated depreciation and other exit-related costs; employee-related costs totalingof approximately $400 to $450 million which will includeincludes severance, pension and other termination benefits; and other costs totaling $400 to $500of approximately $700 million which will consistconsists primarily of charges related to the design and implementation of global business capabilities. A significant portion of other costs are the result of the implementation of global business service centers which are intended to simplifycapabilities and standardize business support processes.a more efficient go-to-market model.
The Company currently expects that total pre-tax charges related to Project K will impact reportable segments as follows: U.S. Morning Foods (approximately 18%17%), U.S. Snacks (approximately 13%31%), U.S. Specialty Channels (approximately 1%), North America Other (approximately 10%16%), Europe (approximately 17%22%), Latin America (approximately 2%3%), Asia-Pacific (approximately 6%), and Corporate (approximately 33%4%). Certain costs impacting Corporate relate to additional initiatives to be approved and executed in the future. When these initiatives are fully defined and approved, the Company will update estimated costs by reportable segment as needed.
Since inception of Project K, the Company has recognized charges of $817$1,520 million that have been attributed to the program. The charges were comprised of $6 million being recorded as a reduction of revenue, $517$893 million being recorded in COGS, and $294$788 million recorded in SGA.SGA and $(167) million recorded in OIE.
Other Projectsprojects
In 2015 we initiated the implementation ofThe Company implemented a global zero-based budgeting (ZBB) program in our North America business that is expected to deliver visibility to ongoinghas delivered annual savings. The Company completed implementation of the ZBB program in 2017. Final project charges, after-tax cash costs and annual savings remain in line with expectations.
In support of the ZBB initiative, wethe Company incurred pre-tax charges of approximately $12$3 million in 2015.
All Projects
During 2015,and $25 million for the Company recorded $323years ended December 30, 2017 and December 31, 2016, respectively. Total charges of $40 million were recognized related to implementation of charges associated with all cost reduction initiatives. The charges were comprised of $4 million being recorded as a reduction of revenue, $191 million being recorded in COGS and $128 million recorded in SGA expense.the ZBB program.

During 2014, the Company recorded $298 million of charges associated with all cost reduction initiatives. The charges were comprised of $2 million million being recorded as a reduction of revenue, $152 million being recorded in COGS and $144 million recorded in SGA expense.
The Company recorded $250 million of costs in 2013 associated with cost reduction initiatives. The charges were comprised of $195 million being recorded in COGS and $55 million recorded in SGA expense.

65







The tables below provide the details for the charges incurred during 2015, 20142018, 2017 and 20132016 and program costs to date for all programs currently active as of January 2, 2016.December 29, 2018.
 
       Program costs to date       Program costs to date
(millions) 2015 2014 2013 January 2, 2016 2018 2017 2016 December 29, 2018
Employee related costs $62
 $90
 $114
 $259
 $63
 $177
 $108
 $597
Pension curtailment (gain) loss, net (30) (148) 1
 (167)
Asset related costs 103
 37
 10
 146
 16
 77
 46
 285
Asset impairment 18
 21
 70
 105
 14
 
 50
 169
Other costs 140
 150
 56
 319
 80
 157
 120
 636
Total $323
 $298
 $250
 $829
 $143
 $263
 $325
 $1,520
                
 
  
 
  
 
  
 Program costs to date 
  
 
  
 
  
 Program costs to date
(millions) 2015 2014 2013 January 2, 2016 2018 2017 2016 December 29, 2018
U.S. Morning Foods $58
 $60
 $109
 $218
 $50
 $18
 $23
 $301
U.S. Snacks 50
 57
 30
 126
 28
 309
 76
 531
U.S. Specialty 5
 3
 5
 11
U.S. Specialty Channels 4
 2
 8
 25
North America Other 63
 18
 11
 90
 25
 16
 38
 165
Europe 74
 80
 27
 173
 3
 40
 126
 333
Latin America 4
 8
 5
 16
 15
 9
 8
 42
Asia Pacific 13
 37
 32
 74
 11
 11
 7
 98
Corporate 56
 35
 31
 121
 7
 (142) 39
 25
Total $323
 $298
 $250
 $829
 $143
 $263
 $325
 $1,520
Employee related costs consisted of severance and pension charges. Pension curtailment (gain) loss consists of curtailment gains or losses that resulted from project initiatives. Asset impairments were recorded for fixed assets that were determined to be impaired and were written down to their estimated fair value. See Note 1314 for more information. Asset related costs consist primarily of accelerated depreciation. Other costs incurred consist primarily of lease termination costs as well as third-party incremental costs related to the development and implementation of global business capabilities.capabilities and a more efficient go-to-market model.
 
At January 2, 2016December 29, 2018 total project reserves were $88$104 million, related to severance payments and other costs of which a substantial portion will be paid in 2016 and 2017.2019. The following table provides details for exit cost reserves.
 
(millions) 
Employee
Related
Costs
 
Asset
Impairment
 
Asset Related
Costs
 
Other
Costs
 Total 
Employee
Related
Costs
 Curtailment Gain Loss, net 
Asset
Impairment
 
Asset Related
Costs
 
Other
Costs
 Total
Liability as of December 28, 2013 $66
 $
 $
 $12
 $78
2014 restructuring charges 90
 21
 37
 150
 298
Liability as of December 31, 2016

 $102
 
 $
 $
 $29
 $131
2017 restructuring charges 177
 (148) 
 77
 157
 263
Cash payments (84) 
 (24) (148) (256) (182) 
 
 (34) (123) (339)
Non-cash charges and other 24
 (21) (13) 
 (10) 
 148
 
 (43) 
 105
Liability as of January 3, 2015 $96
 $
 $
 $14
 $110
2015 restructuring charges 62
 18
 103
 140
 323
Liability as of December 30, 2017 $97
 $
 $
 $
 $63
 $160
2018 restructuring charges 63
 (30) 14
 16
 80
 143
Cash payments (116) 
 (34) (121) (271) (67) 
 
 (9) (133) (209)
Non-cash charges and other 13
 (18) (69) 
 (74) 
 30
 (14) (6) 
 10
Liability as of January 2, 2016 $55
 $
 $
 $33
 $88
Liability as of December 29, 2018 $93
 $
 $
 $1
 $10
 $104



66




NOTE 56
EQUITY
Earnings per share
Basic earnings per share is determined by dividing net income attributable to Kellogg Company by the weighted average number of common shares outstanding during the period. Diluted earnings per share is similarly determined, except that the denominator is increased to include the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued. Dilutive potential common shares consist principally of employee stock options issued by the Company, restricted stock units, and to a lesser extent, certain contingently issuable performance shares. Basic earnings per share is reconciled to diluted earnings per share in the following table:
(millions, except per share data) 
Net income
attributable
to Kellogg
Company
 
Average
shares
outstanding
 
Earnings
per
share
 
Net income
attributable
to Kellogg
Company
 
Average
shares
outstanding
 
Earnings
per
share
2015      
2018      
Basic $614
 354
 $1.74
 $1,336
 347
 $3.85
Dilutive potential common shares   2
 (0.02)   1
 (0.02)
Diluted $614
 356
 $1.72
 $1,336
 348
 $3.83
2014      
2017      
Basic $632
 358
 $1.76
 $1,254
 348
 $3.61
Dilutive potential common shares   2
 (0.01)   2
 (0.03)
Diluted $632
 360
 $1.75
 $1,254
 350
 $3.58
2013      
2016      
Basic $1,807
 363
 $4.98
 $699
 350
 $1.99
Dilutive potential common shares   2
 (0.04)   4
 (0.02)
Diluted $1,807
 365
 $4.94
 $699
 354
 $1.97
The total number of anti-dilutive potential common shares excluded from the reconciliation for each period was (in(shares in millions): 2015-2.7; 2014-5.0; 2013-5.0.2018-6.5; 2017-4.9; 2016-2.8.
Stock transactions
The Company issues shares to employees and directors under various equity-based compensation and stock purchase programs, as further discussed in Note 8.9. The number of shares issued during the periods presented was (in(shares in millions): 2015–5; 2014–4; 2013–10.2018–8; 2017–7; 2016–7. The Company issued shares totaling less than one million in each of the years presented under Kellogg Direct, a direct stock purchase and dividend reinvestment plan for U.S. shareholders.
In April 2013,December 2017, the Company’s board of directors approved an authorization to repurchase up to $1 billion in shares through April 2014. In February 2014, the Company’s board of directors approved a new authorization to repurchase up to $1.5 billion of the Company's common stock beginning in shares2018 through December 2015. This authorization supersedes the April 2013 authorization and is intended to allow the Company to repurchase shares to offset issuances for employee benefit programs. In December 2015, the Company's board of directors approved an authorization to repurchase up to $1.5 billion in shares beginning in 2016 through December 2017.
In May 2013, the Company entered into an Accelerated Share Repurchase (ASR) Agreement with a financial institution counterparty and paid $355 million for the repurchase of shares during the term of the Agreement which extended through August 2013. During the second quarter of 2013, 4.9 million shares were initially delivered to the Company and accounted for as a reduction to Kellogg Company equity. The transaction was completed during the third quarter, at which time the Company received 0.6 million additional shares. The total number of shares delivered upon settlement of the ASR was based upon the volume weighted average price of the Company’s stock over the term of the agreement.2019.
During 2015,2018, the Company repurchased 11 million5 million shares of common stock for a total of $731$320 million . During 2014,2017, the Company repurchased 11 million7 million shares of common stock for a total of $690 million .$516 million. During 2013,2016, the Company repurchased 96 million shares of common stock at a total cost of $544$426 million.

67




Comprehensive income
Comprehensive income includes net income and all other changes in equity during a period except those resulting from investments by or distributions to shareholders. Other comprehensive income for all years presented consists of foreign currency translation adjustments, fair value adjustments associated with cash flow hedges and adjustments for net experience lossesgains (losses) and prior service costcredit (cost) related to employee benefit plans. DuringFor the yearyears ended January 2,December 30, 2017 and December 31, 2016, the Company amendedmodified assumptions for a U.S. postretirement health plan as well as a U.S. pensionpostemployment benefit plan. As a result of the U.S. postretirement healthpostemployment benefit plan amendment,assumption change, a prior service creditnet experience gain was recognized in other comprehensive income with an offsetting reduction in the accumulated postretirementpostemployment benefit obligation. The U.S. pension plan amendment increased the Company's pension benefit obligation with an offsetting increase in prior service costs in other comprehensive income. See Notes 9Note 10 and 10Note 11 for further details.

201520142013201820172016

Pre-taxTax (expense)After-taxPre-taxTax (expense)After-taxPre-taxTax (expense)After-taxPre-taxTax (expense)After-taxPre-taxTax (expense)After-taxPre-taxTax (expense)After-tax

amountbenefitamountamountbenefitamountbenefitamountamountbenefitamountamountbenefitamountbenefitamount
Net income
$614

$633

$1,808

$1,344

$1,254

$700
Other comprehensive income:





Foreign currency translation adjustments$(170)$(26)(196)$(231)$(32)$(263)$(24)
(24)$5
$(53)(48)$(34)$113
$79
$(230)(24)(254)
Cash flow hedges:

Unrealized gain (loss) on cash flow hedges8
(3)5
(35)18
(17)11
(1)10
3
(1)2



(55)22
(33)
Reclassification to net income(23)3
(20)(10)2
(8)(6)
(6)8
(2)6
9
(3)6
11
(6)5
Postretirement and postemployment benefits:

Amounts arising during the period:

Net experience gain (loss)


(8)3
(5)17
(6)11
(8)1
(7)44
(12)32
25
(9)16
Prior service credit (cost)63
(24)39
10
(3)7
9
(2)7
1

1



(4)2
(2)
Reclassification to net income:

Net experience loss3
(1)2
3
(1)2
5
(2)3
Prior service cost9
(3)6
10
(3)7
13
(4)9
Net experience (gain) loss(5)1
(4)


3
(1)2
Prior service (credit) cost


1

1
5
(1)4
Venezuela deconsolidation loss





63

63
Other comprehensive income (loss)$(110)$(54)$(164)$(261)$(16)$(277)$25
$(15)$10
$4
$(54)$(50)$20
$98
$118
$(182)$(17)$(199)
Comprehensive income
$450

$356

$1,818

$1,294

$1,372

$501
Net income (loss) attributable to noncontrolling interests


1

1

8



1
Other comprehensive income (loss) attributable to noncontrolling interests
(1)




(7)



Comprehensive income attributable to Kellogg Company
$451

$355

$1,817

$1,293

$1,372

$500



Reclassifications out offrom Accumulated Other Comprehensive Income (AOCI) for the year ended January 2, 2016December 29, 2018 and January 3, 2015,December 30, 2017, consisted of the following:

68



Details about AOCI
Components
 
Amount
reclassified
from AOCI
 
Line item impacted
within Income
Statement
(millions) 2015 2014 2013 
  
Gains and losses on cash flow hedges:        
Foreign currency exchange contracts $(40) $(5) $(10) COGS
Foreign currency exchange contracts 2
 (3) (2) SGA
Interest rate contracts 3
 (9) (4) Interest expense
Commodity contracts 12
 7
 10
 COGS
  $(23) $(10) $(6) Total before tax
  3
 2
 
 Tax (expense) benefit
  $(20) $(8) $(6) Net of tax
Amortization of postretirement and postemployment benefits:        
Net experience loss $3
 $3
 $5
 (a)
Prior service cost 9
 10
 13
 (a)
  $12
 $13
 $18
 Total before tax
  (4) (4) (6) Tax (expense) benefit
  $8
 $9
 $12
 Net of tax
Total reclassifications $(12) $1
 $6
 Net of tax
(a) See Note 9 and Note 10 for further details.
Details about AOCI
Components
 
Amount
reclassified
from AOCI
 
Line item impacted
within Income
Statement
(millions) 2018 2017 2016 
  
Gains and losses on cash flow hedges:        
Foreign currency exchange contracts $
 $(1) $(14) COGS
Foreign currency exchange contracts 
 
 (1) SGA
Interest rate contracts 8
 10
 13
 Interest expense
Commodity contracts 
 
 13
 COGS
  $8
 $9
 $11
 Total before tax
  (2) (3) (6) Tax (expense) benefit
  $6
 $6
 $5
 Net of tax
Amortization of postretirement and postemployment benefits:        
Net experience loss $(5) $
 $3
 OIE
Prior service cost 
 1
 5
 OIE
  $(5) $1
 $8
 Total before tax
  1
 
 (2) Tax (expense) benefit
  $(4) $1
 $6
 Net of tax
         
Venezuela deconsolidation loss $
 $
 $63
 Other (income) expense
Total reclassifications $2
 $7
 $74
 Net of tax
Accumulated other comprehensive income (loss) as of January 2, 2016December 29, 2018 and January 3, 2015December 30, 2017 consisted of the following:
(millions) 
January 2,
2016
 
January 3,
2015
Foreign currency translation adjustments $(1,314) $(1,119)
Cash flow hedges — unrealized net gain (loss) (39) (24)
Postretirement and postemployment benefits:    
Net experience loss (16) (18)
Prior service cost (7) (52)
Total accumulated other comprehensive income (loss) $(1,376) $(1,213)
Noncontrolling interests
In December 2012, the Company entered into a series of agreements with a third party including a subordinated loan (VIE Loan) of $44 million which is convertible into approximately 85% of the equity of the entity (VIE). Due to this convertible subordinated loan and other agreements, the Company determined that the entity was a variable interest entity, the Company was the primary beneficiary and the Company consolidated the financial statements of the VIE in the U.S. Snacks operating segment. During 2015, the 2012 Agreements were terminated and the VIE Loan, including related accrued interest and other receivables, were settled, resulting in a charge of $19 million, which was recorded as Other income (expenses) in the year ended January 2, 2016. Upon termination of the 2012 Agreements, the Company was no longer considered the primary beneficiary of the VIE, the VIE was deconsolidated, and the Company derecognized all assets and liabilities of the VIE, including an allocation of a portion of goodwill from the U.S. Snacks operating segment, resulting in a $67 million non-cash gain, which was recorded within SGA expense for the year ended January 2, 2016.
(millions) December 29, 2018 
December 30,
2017
Foreign currency translation adjustments $(1,467) $(1,426)
Cash flow hedges — unrealized net gain (loss) (53) (61)
Postretirement and postemployment benefits:    
Net experience gain (loss) 23
 34
Prior service credit (cost) (3) (4)
Total accumulated other comprehensive income (loss) $(1,500) $(1,457)



NOTE 67
LEASES AND OTHER COMMITMENTS
The Company’s leases are generally for equipment and warehouse space. Rent expense on all operating leases was (in millions): 2015-2018-$189; 2014-133; 2017-$183; 2013-195; 2016-$174.176. During 2015, 20142018, 2017 and 2013,2016, the Company entered into less than $1 million in capital lease agreements.

69




At January 2, 2016,December 29, 2018, future minimum annual lease commitments under non-cancelable operating and capital leases were as follows:
(millions) 
Operating
leases
 
Capital
leases
2016 $171
 $2
2017 152
 1
2018 119
 1
2019 81
 
2020 62
 
2021 and beyond 87
 1
Total minimum payments $672
 $5
Amount representing interest   
Obligations under capital leases   5
Obligations due within one year   (2)
Long-term obligations under capital leases   $3
(millions) 
Operating
leases
2019 121
2020 97
2021 73
2022 57
2023 48
2024 and beyond 129
Total minimum payments $525

At December 29, 2018, future minimum annual lease commitments under non-cancelable capital leases were immaterial.
The Company has provided various standard indemnifications in agreements to sell and purchase business assets and lease facilities over the past several years, related primarily to pre-existing tax, environmental, and employee benefit obligations. Certain of these indemnifications are limited by agreement in either amount and/or term and others are unlimited. The Company has also provided various “hold harmless” provisions within certain service type agreements. Because the Company is not currently aware of any actual exposures associated with these indemnifications, management is unable to estimate the maximum potential future payments to be made. At January 2, 2016,December 29, 2018, the Company had not recorded any liability related to these indemnifications.

NOTE 78
DEBT
The following table presents the components of notes payable at year end January 2, 2016December 29, 2018 and January 3, 2015:December 30, 2017:
(millions) 2015 2014 2018 2017
 
Principal
amount
 
Effective
interest rate
 
Principal
amount
 
Effective
interest rate
 
Principal
amount
 
Effective
interest rate
 
Principal
amount
 
Effective
interest rate
U.S. commercial paper $899
 0.45% $681
 0.36% $15
 2.75% $196
 1.76 %
Europe commercial paper 261
 0.01
 96
 0.09
 
 
 96
 (0.32)
Bank borrowings 44
   51
   161
   78
  
Total $1,204
   $828
   $176
   $370
  

70




The following table presents the components of long-term debt at year end January 2, 2016December 29, 2018 and January 3, 2015:December 30, 2017:
(millions) 2015 2014
(a) 7.45% U.S. Dollar Debentures due 2031 $1,090
 $1,090
(b) 1.25% Euro Notes due 2025 651
 
(c) 2.75% U.S. Dollar Notes due 2023 210
 210
(d) 3.125% U.S. Dollar Notes due 2022 369
 357
(e) 1.75% Euro Notes due 2021 541
 597
(f) 4.0% U.S. Dollar Notes due 2020 861
 842
(g) 4.15% U.S. Dollar Notes due 2019 514
 497
(h) 3.25% U.S. Dollar Notes due 2018 412
 410
(i) 2.05% Canadian Dollar Notes due 2017 217
 259
(j) 1.75% U.S. Dollar Notes due 2017 400
 396
(k) 1.875% U.S. Dollar Notes due 2016 502
 504
(l) 4.45% U.S. Dollar Notes due 2016 753
 760
(m) 1.125% U.S. Dollar Notes due 2015 
 350
(n) Floating-rate U.S. Dollar Notes due 2015 
 250
Other 35
 20
  6,555
 6,542
Less current maturities (1,266) (607)
Balance at year end $5,289
 $5,935
(millions) 2018 2017
(a) 4.50% U.S. Dollar Notes due 2046 $638
 $637
(b) 7.45% U.S. Dollar Debentures due 2031 621
 620
(c) 4.30% U.S. Dollar Notes due 2028 595
 
(d) 3.40% U.S. Dollar Notes due 2027 595
 595
(e) 3.25% U.S. Dollar Notes due 2026 731
 729
(f) 1.25% Euro Notes due 2025 693
 712
(g) 1.00% Euro Notes due 2024 697
 723
(h) 2.65% U.S. Dollar Notes due 2023 585
 589
(i) 2.75% U.S. Dollar Notes due 2023 198
 201
(j) 3.125% U.S. Dollar Notes due 2022 351
 354
(k) 0.80% Euro Notes due 2022 684
 717
(l) 1.75% Euro Notes due 2021 570
 597
(m) 3.25% U.S. Notes Dollar Notes due 2021 399
 
(n) 4.0% U.S. Dollar Notes due 2020 848
 847
(o) 4.15% U.S. Dollar Notes due 2019 503
 506
(p) 3.25% U.S. Dollar Notes due 2018 
 402
     
     
Other 9
 16
  8,717
 8,245
Less current maturities (510) (409)
Balance at year end $8,207
 $7,836
 
(a)In March 2016, the Company issued $650 million of thirty-year 4.50% U.S. Dollar Notes, using the net proceeds for general corporate purposes, which included repayment of a portion of the Company's 7.45% U.S. Dollar Debentures due 2031 and a portion of its commercial paper borrowings. The effective interest rate on the Debentures, reflecting issuance discount and hedge settlement, was 4.59%.
(b)In March 2001, the Company issued long-term debt instruments, primarily to finance the acquisition of Keebler Foods Company, of which $1.1 billion$625 million of thirty-year 7.45% Debentures remain outstanding. The effective interest rate on the Debentures, reflecting issuance discount and hedge settlement, was 7.54%7.55%. The Debentures contain standard events of default and covenants, and can be redeemed in whole or in part by the Company at any time at prices determined under a formula (but not less than 100% of the principal amount plus unpaid interest to the redemption date). In March 2016, the Company redeemed $475 million of the Debentures. In connection with the debt redemption, the Company incurred $153 million of interest expense, consisting primarily of a premium on the tender offer and also including accelerated losses on pre-issuance interest rate hedges, acceleration of fees and debt discount on the redeemed debt and fees related to the tender offer.
(b)(c)In May 2018, the Company issued $600 million of ten-year 4.30% Senior Notes due 2028, using the net proceeds for general corporate purposes, which included repayment of the Company's $400 million , seven-year 3.25% U.S. Dollar Notes due 2018 at maturity, and the repayment of a portion of the Company's commercial paper borrowings used to finance the acquisition of ownership interests in TAF and Multipro. The effective interest rate on the Debentures, reflecting issuance discount and hedge settlement, was 4.34%.
(d)In November 2017, the Company issued $600 million of ten-year 3.40% U.S. Dollar Notes, using the net proceeds for general corporate purposes, which included repayment of a portion of the Company's commercial paper borrowings used to finance the acquisition of Chicago Bar Company LLC, the maker of RXBAR. The effective interest rate on the Debentures, reflecting issuance discount and hedge settlement, was 3.49%.
(e)In March 2016, the Company issued $750 million of ten-year 3.25% U.S. Dollar Notes, using the net proceeds for general corporate purposes, which included repayment of a portion of the Company's 7.45% U.S. Dollar Debentures due 2031 and a portion of its commercial paper borrowings. The effective interest rate on these Notes, reflecting issuance discount, hedge settlement and interest rate swaps was 4.00% at December 29, 2018. In September 2016, the Company entered into interest rate swaps with notional amounts totaling $300 million, which effectively converted a portion of these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. In October 2018, the Company entered into interest rate swaps with notional amounts totaling $450 million, which effectively converted a portion of these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. The Company subsequently terminated the interest rate swaps, and the resulting unamortized gain of $8 million at December 29, 2018 will be amortized to interest expense over the remaining term of the Notes. The fair value adjustment for the interest rate swaps was $22 million at December 29, 2018, recorded as a decrease in the hedged debt balance.
(f)In March 2015, the Company issued €600 million (approximately $651$686 million at January 2, 2016,December 29, 2018, which reflects the discount, fees and translation adjustments) of ten-year 1.25% Euro Notes due 2025, using the proceeds from these Notes for general corporate purposes, which included repayment of a portion of the Company’s commercial paper borrowings. The effective interest rate on the Notes, reflecting issuance discount and hedge settlement, was 2.07%.1.32% at December 29, 2018. The Notes were designated as a net investment hedge of the Company’s investment in its Europe subsidiary when issued. In May 2017, the Company entered into interest rate swaps with notional amounts totaling €600 million, which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. The fair value adjustment for the interest rate swaps was $8 million at December 29, 2018, recorded as a decrease in the hedged debt balance.


(g)In May 2016, the Company issued €600 million (approximately $686 million USD at December 29, 2018, which reflects the discount, fees and translation adjustments) of eight-year 1.00% Euro Notes due 2024. The proceeds from these Notes were used for general corporate purposes, including, together with cash on hand and additional commercial paper borrowings, repayment of the Company's $750 million, seven-year 4.45% U.S. Dollar Notes due 2016 at maturity. The Notes were designated as a net investment hedge of the Company’s investment in its Europe subsidiary when issued. The effective interest rate on these Notes, reflecting issuance discount, hedge settlement and interest rate swaps was 0.34% at December 29, 2018. During 2016, the Company entered into interest rate swaps which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. The Company subsequently terminated the interest rate swaps, and the resulting unamortized gain of $9 million at December 29, 2018 will be amortized to interest expense over the remaining term of the Notes. In November 2016, the Company entered into interest rate swaps with notional amounts totaling €300 million, which effectively converted a portion of these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. In October 2018, the Company entered into interest rate swaps with notional amounts totaling €348 million, which effectively converted a portion of these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. The fair value adjustment for the interest rate swaps was $7 million at December 29, 2018, recorded as an increase in the hedged debt balance.
(c)(h)In November 2016, the Company issued $600 million of seven-year 2.65% U.S. Dollar Notes, using the net proceeds for general corporate purposes, which included repayment of the Company's 1.875% U.S. Dollar Notes due 2016 at maturity and a portion of its commercial paper borrowings. The effective interest rate on these Notes, reflecting issuance discount, hedge settlement and interest rate swaps was 3.43% at December 29, 2018. In November 2016, the Company entered into interest rate swaps with notional amounts totaling $300 million, which effectively converted a portion of these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. The Company subsequently terminated the interest rate swaps in the first quarter of 2018, and the resulting unamortized loss of $12 million at December 29, 2018 will be amortized to interest expense over the remaining term of the Notes.
(i)In February 2013, the Company issued $400 million of ten-year 2.75% U.S. Dollar Notes, using net proceeds from these Notes for general corporate purposes, including, together with cash on hand, to repay a portion of the Company’s $750 million 4.25% U.S. Dollar Notes that matured in March 2013. The effective interest rate on these Notes, reflecting issuance discount and hedge settlement, was 2.74% 4.04%. In March 2014, the Company redeemed $189 million of the Notes. In connection with the debt redemption, the Company reduced interest expense by $10 million, , including $1 million of accelerated gains on interest rate swaps previously recorded in accumulated other comprehensive income, and incurred $2 million expense, recorded in Other Income, Expense (net), related to acceleration of fees on the redeemed debt and fees related to the tender offer. In September 2016, the Company entered into interest rate swaps with notional amounts totaling $211 million, which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. The Company subsequently terminated the interest rate swaps in the first quarter of 2018, and the resulting unamortized loss of $12 million at December 29, 2018 will be amortized to interest expense over the remaining term of the Notes.
(d)(j)In May 2012, the Company issued $700 million of ten-year 3.125% U.S. Dollar Notes, using net proceeds from these Notes for general corporate purposes, including financing a portion of the acquisition of Pringles. The effective interest rate on these Notes, reflecting issuance discount and interest rate swaps, was 2.69%3.72% at January 2, 2016.December 29, 2018. In March 2014, the Company redeemed $342 million of the Notes. In connection with the debt redemption, the Company reduced interest expense by $2 million and incurred $2 million expense, recorded in Other Income, Expense (net), related to acceleration of fees on the redeemed debt and fees related to the tender offer. TheDuring 2016, the Company entered into interest rate swaps in 2013 and 2014 with notional amounts totaling $200 million and $158 million, respectively, which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. During 2015,The Company subsequently terminated the interest rate swaps. In November 2016, the Company entered into and terminated a series of interest rate swaps andwith notional amounts totaling $358 million, which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of January 2, 2016 hadthe debt obligation. The Company subsequently terminated allthe interest rate swaps.swaps in the first quarter of 2018. In October 2018, the Company entered into interest rate swaps with notional amounts totaling $358 million, which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. The $13Company subsequently terminated the interest rate swaps in the fourth quarter of 2018. The $6 million gainloss on termination of the interest rate swaps at January 2, 2016December 29, 2018 will be amortized to interest expense over the remaining term of the Notes. The fair value adjustment for the interest rate swaps was $1 million, at January 3, 2015, recorded as an increase in the hedged debt balance.
(e)(k)In May 2017, the Company issued €600 million (approximately $686 million USD at December 29, 2018, which reflects the discount and translation adjustments) of five-year 0.80% Euro Notes due 2022, resulting in aggregate net proceeds after debt discount of $656 million. The proceeds from these Notes were used for general corporate purposes, including, together with cash on hand and additional commercial paper borrowings, repayment of the Company's $400 million, five-year 1.75% U.S. Dollar Notes due 2017 at maturity. The effective interest rate on the Notes, reflecting issuance discount and hedge settlement, was 0.87%. The Notes were designated as a net investment hedge of the Company's investment in its Europe subsidiary when issued.
(l)In May 2014, the Company issued €500 million  (approximately $541$572 million at January 2, 2016,December 29, 2018, which reflects the discount and translation adjustments) of seven-year 1.75% Euro Notes due 2021, using the proceeds from these Notes for general corporate purposes, which included repayment of a portion of the Company’s commercial paper borrowings. The effective interest rate on the Notes, reflecting issuance discount and hedge settlement, was 2.18% 2.34%. The Notes were designated as a net investment hedge of the Company’s investment in its Europe subsidiary when issued.
(f)(m)In May 2018, the Company issued $400 million of three-year 3.25% Senior Notes due 2021, using the net proceeds for general corporate purposes, which included repayment of the Company's $400 million, seven-year 3.25% U.S. Dollar Notes due 2018 at maturity, and the repayment of a portion of the Company's commercial paper borrowings used to finance the acquisition of ownership interests in TAF and Multipro. The effective interest rate on the Debentures, reflecting issuance discount and hedge settlement, was 3.40%.
(n)In December 2010, the Company issued $1.0 billion of ten-year 4.0% fixed rate U.S. Dollar Notes, using net proceeds from these Notes for incremental pension and postretirement benefit plan contributions and to retire a portion of its commercial paper. The effective interest rate on these Notes, reflecting issuance discount, hedge settlement and interest rate swaps, was 2.98%3.37% at January 2, 2016.December 29, 2018. In March 2014, the Company redeemed $150 million of the Notes. In connection with the debt redemption, the Company incurred $12 million of interest expense offset by $7 million of accelerated gains on interest rate swaps previously recorded in accumulated other comprehensive income, and incurred $1 million expense, recorded in Other Income, Expense (net), related to acceleration of fees on the redeemed debt and fees related to the tender offer. TheDuring 2016, the Company entered into interest rate swaps in 2013 and 2014 with notional amounts totaling $400of $600 million, and $300 million , respectively, which effectively converted a portion of these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. During 2015,The Company subsequently terminated the interest rate swaps. In July 2016, the Company entered into and terminated a series of interest rate swaps and aswith notional amounts totaling $700 million, which effectively converted a portion of January 2, 2016 had terminated all interest rate swaps. The $14 million gain on termination at January 2, 2016 will be amortized to interest expense over the remaining term of the Notes. The fair value adjustment for the interest rate swaps was $3 million, at January 3, 2015, and was recorded as a decrease in the hedged debt balance.these

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Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. The $1 million gain on termination of the 2016 and prior year interest rate swaps at December 29, 2018 will be amortized to interest expense over the remaining term of the Notes.
(g)(o)In November 2009, the Company issued $500 million of ten-year 4.15% fixed rate U.S. Dollar Notes, using net proceeds from these Notes to retire a portion of its 6.6% U.S. Dollar Notes due 2011. The effective interest rate on these Notes, reflecting issuance discount, hedge settlement and interest rate swaps was 3.52%3.41% at January 2, 2016.December 29, 2018. In 2012, the Company entered into interest rate swaps which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. During 2015, the Company entered into and terminated a series of interest rate swaps and as of January 2, 2016December 29, 2018 had terminated all interest rate swaps. The $15$3 million gain on termination at January 2, 2016December 29, 2018 will be amortized to interest expense over the remaining term of the Notes. The fair value adjustment for the interest rate swaps was $2 million at January 3, 2015, and was recorded as a decrease in the hedged debt balance.
(h)(p)In May 2011, the Company issued $400 million of seven-year 3.25% fixed rate U.S. Dollar Notes, using net proceeds from these Notes for general corporate purposes including repayment of a portion of its commercial paper. The effective interest rate on these Notes, reflecting issuance discount, hedge settlement and interest rate swaps, was 2.52% at January 2, 2016. In 2011, the Company entered into interest rate swaps which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. During 2013, the Company terminated all of the interest rate swaps and subsequently entered into interest rate swaps which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. During 2015, the Company terminated all interest rate swaps, and the resulting unamortized gain of $12 million at January 2, 2016 will be amortized to interest expense over the remaining term of the Notes. The fair value adjustment for the interest rate swaps was $3 million at January 3, 2015, and was recorded as a decrease in the hedged debt balance.
(i)In May 2014, the Company issued Cdn. $300 million (approximately $217 million USD at January 2, 2016, which reflects the discount and translation adjustments) of three-year 2.05% Canadian Dollar Notes due 2017, using the proceeds from these Notes, together with cash on hand, to repay the Company’s Cdn. $300 million, 2.10% Notes due 2014 at maturity. The effective interest rate on the Notes, reflecting issuance discount and hedge settlement, was 2.10% .
(j)In May 2012, the Company issued $400 million of five-year 1.75% U.S. Dollar Notes, using net proceeds from these Notes for general corporate purposes, including financing a portion of the acquisition of Pringles. The effective interest rate on these Notes, reflecting issuance discount and interest rate swaps, was 1.71% at January 2, 2016. In 2013, the Company entered into interest rate swaps with notional amounts totaling $400 million, which effectively converted the Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. During 2015, the Company terminated all interest rate swaps, and the resulting unamortized gain of $1 million at January 2, 2016 will be amortized to interest expense over the remaining term of the Notes. The fair value adjustment for the interest rate swaps was $3 million, at January 3, 2015, and was recorded as a decrease in the hedged debt balance.
(k)In November 2011, the Company issued $500 million of five-year 1.875% fixed rate U.S. Dollar Notes, using net proceeds from these Notes for general corporate purposes including repayment of a portion of its commercial paper. The effective interest rate on these Notes, reflecting issuance discount, hedge settlement and interest rate swaps was 1.63% at January 2, 2016. In 2012, the Company entered into interest rate swaps which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. In 2013, the Company terminated all of the interest rate swaps and subsequently entered into interest rate swaps which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. In 2014, the Company terminated all of the interest rate swaps. The unamortized gain of $2 million at January 2, 2016 will be amortized to interest expense over the remaining term of the Notes.
(l)In May 2009, the Company issued $750 million of seven-year 4.45% fixed rate U.S. Dollar Notes, using net proceeds from these Notes to retire a portion of its commercial paper. The effective interest rate on these Notes, reflecting issuance discount, hedge settlement and interest rate swaps was 4.10% at January 2, 2016. The Company entered into interest rate swaps in 2011 and 2012 with notional amounts totaling $200 million and $550 million, respectively, which effectively converted these Notes from a fixed rate to a floating rate obligation. These derivative instruments were designated as fair value hedges of the debt obligation. In 2013, the Company terminated all of the interest rate swaps. The unamortized gain of $3 million at January 2, 2016 will be amortized to interest expense over the remaining term of the Notes.
(m)In May 2012, the Company issued $350 million of three-year 1.125% U.S. Dollar Notes, using net proceeds from these Notes for general corporate purposes, including financing a portion of the acquisition of Pringles. The effective interest rate on these Notes, reflecting issuance discount, was 1.16%. The Company redeemed these Notes in May 2015.2018.
(n)In February 2013, the Company issued $250 million of floating-rate U.S. Dollar Notes bearing interest at LIBOR plus 0.23% due February 2015. The proceeds from these Notes were used for general corporate purposes, including, together with cash on hand, to repay a portion the Company’s $750 million 4.25% U.S. Dollar Notes that matured in March 2013. The Company redeemed these Notes in February 2015.

All of the Company’s Notes contain customary covenants that limit the ability of the Company and its restricted subsidiaries (as defined) to incur certain liens or enter into certain sale and lease-back transactions and also contain a change of control provision.
The Company and two of its subsidiaries (the Issuers) maintain a program under which the Issuers may issue euro-commercial paper notes up to a maximum aggregate amount outstanding at any time of $750 million or its equivalent in alternative currencies. The notes may have maturities ranging up to 364 days and will be senior unsecured obligations of the applicable Issuer. Notes issued by subsidiary Issuers will be guaranteed by the Company. The notes may be issued at a discount or may bear fixed or floating rate interest or a coupon calculated by reference to an index or formula. There was $261 millionwere no commercial paper notes outstanding under this program as of December 29, 2018 and $96 million outstanding under this program as of January 2, 2016 and January 3, 2015, respectively.December 30, 2017.
At January 2, 2016,December 29, 2018, the Company had $2.3$2.8 billion of short-term lines of credit, virtually all of which were unused and available for borrowing on an unsecured basis. These lines were comprised principally of an unsecured Five-Year Credit Agreement, which the Company entered into in February 2014January 2018 and expires in 2019,2023, replacing the Company’s unsecured Four-yearFive-year Credit Agreement, which would have expired in March 2015.February 2019. The Five-Year Credit Agreement

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allows the Company to borrow, on a revolving credit basis, up to $2.0$1.5 billion, which includes the ability to obtain letters of credit in an aggregate stated amount up to $75 million and to obtain European swingline loans in an aggregate principal amountsamount up to $200 million in U.S. Dollars and $400 million in Euros.the equivalent of $300 million. The agreement contains customary covenants and warranties, including specified restrictions on indebtedness, liens and a specified interest coverage ratio. If an event of default occurs, then, to the extent permitted, the administrative agent may terminate the commitments under the credit facility, accelerate any outstanding loans under the agreement, and demand the deposit of cash collateral equal to the lender’s letter of credit exposure plus interest.
The Company was in compliance with all covenants as of December 29, 2018.

In January 2, 2016.2019, the Company entered into an unsecured 364-Day Credit Agreement to borrow, on a revolving credit basis, up to $1.0 billion at any time outstanding, to replace the $1.0 billion 364-day facility that expired in January 2019.  The new credit facilities contains customary covenants and warranties, including specified restrictions on indebtedness, liens and a specified interest expense coverage ratio.  If an event of default occurs, then, to the extent permitted, the administrative agent may terminate the commitments under the credit facility, accelerate any outstanding loans under the agreement, and demand the deposit of cash collateral equal to the lender's letter of credit exposure plus interest.  There are no borrowings outstanding under the new credit facilities.
Scheduled principal repayments on long-term debt are (in millions): 2016–$1,262; 2017–$627; 2018–$407; 2019–$506;507; 2020–$851; 20212021–$973; 2022–$1,045; 2023–$811; 2024 and beyond–$2,864.4,598.
Interest expense capitalized as part of the construction cost of fixed assets was (in millions): 2015–$4; 2014–$5; 2013–$2.immaterial for all periods presented.


NOTE 89
STOCK COMPENSATION
The Company uses various equity-based compensation programs to provide long-term performance incentives for its global workforce. Currently, these incentives consist principally of stock options, restricted stock units and, to a lesser extent, executive performance shares and restricted stock grants. During 2015, the Company changed the mix of equity compensation, awarding an increasing number of restricted stock units and fewer stock option awards.shares. The Company also sponsors a discounted stock purchase plan in the United States and matching-grant programs in several international locations. Additionally, the Company awards restricted stock to its outside directors. These awards are administered through several plans, as described within this Note.

The 20132017 Long-Term Incentive Plan (2013(2017 Plan), approved by shareholders in 2013,2017, permits awards to employees and officers in the form of incentive and non-qualified stock options, performance units, restricted stock or restricted stock units, and stock appreciation rights. The 20132017 Plan, which replaced the 20092013 Long-Term Incentive Plan (2009(2013 Plan), authorizes the issuance of a total of (a) 2216 million shares; plus (b) the total number of shares remaining available for future grants under the 20092013 Plan. The total number of shares remaining available for issuance under the 20132017 Plan will be reduced by two shares for each share issued pursuant to an award under the 20132017 Plan other than a stock option or stock appreciation right, or potentially issuable pursuant to an outstanding award other than a stock option or stock appreciation right, which will in each case reduce the total number of shares remaining by one share for each share issued. The 20132017 Plan includes several limitations on awards or payments to individual participants. Options granted under the 20132017 and 20092013 Plans generally vest over three years. At January 2, 2016,December 29, 2018, there were 1620 million remaining authorized, but unissued, shares under the 20132017 Plan.
The Non-Employee Director Stock Plan (2009 Director Plan) was approved by shareholders in 2009 and
allows each eligible non-employee director to receive shares of the Company’s common stock annually. The number of shares granted pursuant to each annual award will be determined by the Nominating and Governance Committee of the Board of Directors. The 2009 Director Plan, which replaced the 2000 Non-Employee Director Stock Plan (2000 Director Plan), reserves 500,000 shares for issuance, plus the total number of shares as to which awards granted under the 2009 Director Plan or the 2000 Director Plans expire or are forfeited, terminated or settled in cash. Under both the 2009 and 2000 Director Plans, shares (other than stock options) are placed in the Kellogg Company Grantor Trust for Non-Employee Directors (the Grantor Trust). Under the terms of the Grantor Trust, shares are available to a director only upon termination of service on the Board. Under the 2009 Director Plan, awards were as follows (number of shares): 2015-26,877; 2014-23,890; 2013-26,504.2018-30,045; 2017-25,209; 2016-24,249.
The 2002 Employee Stock Purchase Plan was approved by shareholders in 2002 and permits eligible employees to purchase Company stock at a discounted price. This plan allows for a maximum of 2.5 million shares of Company stock to be issued at a purchase price equal to 95% of the fair market value of the stock on the last day of the quarterly purchase period. Total purchases through this plan for any employee are limited to a fair market value of $25,000 during any calendar year. At January 2, 2016,December 29, 2018, there were approximately 0.30.2 million remaining authorized, but unissued, shares under this plan. Shares were purchased by employees under this plan as follows (approximate number of shares): 2015–73,000; 2014–75,000; 2013–85,000.2018–54,000; 2017–65,000; 2016–63,000. Options granted to employees to purchase discounted stock under this plan are included in the option activity tables within this note.

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Additionally, an international subsidiary of the Company maintains a stock purchase plan for its employees. Subject to limitations, employee contributions to this plan are matched 1:1 by the Company. Under this plan, shares were granted by the Company to match an equal number of shares purchased by employees as follows (approximate number of shares): 2015–48,000; 2014–58,000; 2013–58,000.2018–63,000; 2017–60,000; 2016–57,000.
Compensation expense for all types of equity-based programs and the related income tax benefit recognized were as follows:
(millions) 2015 2014 2013 2018 2017 2016
Pre-tax compensation expense $55
 $41
 $38
 $64
 $71
 $68
Related income tax benefit $20
 $15
 $14
 $16
 $26
 $25
As of January 2, 2016,December 29, 2018, total stock-based compensation cost related to non-vested awards not yet recognized was $62$85 million and the weighted-average period over which this amount is expected to be recognized was 2 years.
Cash flows realized upon exercise or vesting of stock-based awards in the periods presented are included in the following table. Tax benefits realized upon exercise or vesting of stock-based awards generally represent the tax benefit of the difference between the exercise price and the strike price of the option.


Cash used by the Company to settle equity instruments granted under stock-based awards was insignificant.not material.
(millions) 2015 2014 2013 2018 2017 2016
Total cash received from option exercises and similar instruments $261
 $217
 $475
 $167
 $97
 $368
Tax benefits realized upon exercise or vesting of stock-based awards:            
Windfall benefits classified as financing cash flow $14
 $11
 $24
Windfall benefits classified as cash flow from operating activities $11
 $4
 $36
Shares used to satisfy stock-based awards are normally issued out of treasury stock, although management is authorized to issue new shares to the extent permitted by respective plan provisions. Refer to Note 56 for information on shares issued during the periods presented to employees and directors under various long-term incentive plans and share repurchases under the Company’s stock repurchase authorizations. The Company does not currently have a policy of repurchasing a specified number of shares issued under employee benefit programs during any particular time period.
Stock options
During the periods presented, non-qualified stock options were granted to eligible employees under the 20132017 and 20092013 Plans with exercise prices equal to the fair market value of the Company’s stock on the grant date, a contractual term of ten years, and a three-year graded vesting period.
Management estimates the fair value of each annual stock option award on the date of grant using a lattice-based option valuation model. Composite assumptions are presented in the following table. Weighted-average values are disclosed for certain inputs which incorporate a range of assumptions. Expected volatilities are based principally on historical volatility of the Company’s stock, and to a lesser extent, on implied volatilities from traded options on the Company’s stock. Historical volatility corresponds to the contractual term of the options granted. The Company uses historical data to estimate option exercise and employee termination within the valuation models; separate groups of employees that have similar historical exercise behavior are considered separately for valuation purposes. The expected term of options granted represents the period of time that options granted are expected to be outstanding; the weighted-average expected term for all employee groups is presented in the following table. The risk-free rate for periods within the contractual life of the options is based on the U.S. Treasury yield curve in effect at the time of grant.
Stock option valuation model
assumptions for grants within the
year ended:
 2015 2014 2013 2018 2017 2016
Weighted-average expected volatility 16.00% 15.00% 15.00% 18.00% 18.00% 17.00%
Weighted-average expected term (years) 6.87
 7.34
 7.44
 6.60
 6.60
 6.88
Weighted-average risk-free interest rate 1.98% 2.35% 1.49% 2.82% 2.26% 1.60%
Dividend yield 3.00% 3.00% 2.90% 3.00% 2.80% 2.60%
Weighted-average fair value of options granted $7.21
 $6.70
 $5.92
 $10.00
 $10.14
 $9.44

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A summary of option activity for the year ended January 2, 2016December 29, 2018 is presented in the following table:
Employee and
director stock
options
 
Shares
(millions)
 
Weighted-
average
exercise
price
 
Weighted-
average
remaining
contractual
term (yrs.)
 
Aggregate
intrinsic
value
(millions)
 
Shares
(millions)
 
Weighted-
average
exercise
price
 
Weighted-
average
remaining
contractual
term (yrs.)
 
Aggregate
intrinsic
value
(millions)
Outstanding, beginning of year 21
 $56
   14
 $64
  
Granted 3
 64
   3
 70
  
Exercised (5) 53
   (2) 58
  
Forfeitures and expirations 
 60
     (1) 71
    
Outstanding, end of year 19
 $58
 6.9 $264
 14
 $66
 6.3 $7
Exercisable, end of year 10
 $55
 5.9 $180
 10
 $63
 5.3 $7


Additionally, option activity for the comparable prior year periods is presented in the following table:
(millions, except per share data) 2014 2013 2017 2016
Outstanding, beginning of year 20
 25
 15
 19
Granted 6
 6
 2
 3
Exercised (4) (10) (2) (6)
Forfeitures and expirations (1) (1) (1) (1)
Outstanding, end of year 21
 20
 14
 15
Exercisable, end of year 10
 9
 10
 8
Weighted-average exercise price:        
Outstanding, beginning of year $54
 $50
 $62
 $58
Granted 60
 60
 73
 76
Exercised 50
 48
 57
 56
Forfeitures and expirations 58
 55
 70
 67
Outstanding, end of year $56
 $54
 $64
 $62
Exercisable, end of year $53
 $50
 $60
 $58
The total intrinsic value of options exercised during the periods presented was (in millions): 2015–2018–$65; 2014–33; 2017–$56; 2013–22; 2016���$139.145.
Other stock-based awards
During the periods presented, other stock-based awards consisted principally of executive performance shares and restricted stock granted under the 20132017 and 20092013 Plans.
In the first quarter of 2015,2018, the Company granted performance shares to a limited number of senior executive-level employees, which entitle these employees to receive a specified number of shares of the Company's common stock upon vesting. The number of shares earned could range between 0 and 200% of the target amount depending upon performance achieved over the three year vesting period. The performance conditions of the award include three-year cumulative operating cash flow (CCF)currency-neutral net sales growth and total shareholder return (TSR) of the Company's common stock relative to a select group of peer companies.
A Monte Carlo valuation model was used to determine the fair value of the awards. The TSR performance metric is a market condition. Therefore, compensation cost of the TSR condition is fixed at the measurement date and is not revised based on actual performance. The TSR metric was valued as a multiplier of possible levels of CCF achievement.currency-neutral comparable operating margin expansion. Compensation cost related to CCFcurrency-neutral net sales growth performance is revised for changes in the expected outcome. The 20152018 target grant currently corresponds to approximately 172,000166,000 shares, with a grant-date fair value of $58$72 per share.
In 2014 and 2013,2017, the Company madegranted performance share awardsshares to a limited number of senior executive-level employees, which entitlesentitle these employees to receive a specified number of shares of the Company’sCompany's common stock on the vesting date, provided cumulative three-year targets are achieved.upon vesting. The cumulative three-year targets involved operating profitnumber of shares earned could range between 0 and comparable net sales growth. Management estimates the fair value of performance share awards based on the market price200% of the underlying stock ontarget amount depending upon performance achieved over the date of grant, reduced by the present value of estimated dividends foregone during the performancethree year vesting period. The 2014performance conditions of the award include three-year currency-neutral comparable operating margin expansion and 2013total shareholder return (TSR) of the Company's common stock relative to a select group of peer companies. The 2017 target grants (as revised for non-vested forfeitures and other adjustments)grant currently correspondcorresponds to approximately 202,000 and 185,000100,000 shares, respectively, with a grant-date fair value of $54 and $54$67 per share. The actual
In 2016, the Company granted performance shares to a limited number of senior executive-level employees, which entitle these employees to receive a specified number of shares issued onof the vesting dateCompany's common stock upon vesting. The number of shares earned could range frombetween 0 toand 200% of the target amount depending on actualupon performance achieved.achieved over the three year vesting period. The performance conditions of the award include three-year currency neutral adjusted operating profit growth and TSR of the Company's common stock relative to a select group of peer companies. The 2016 target grant currently corresponds to approximately 129,000 shares, with a grant-date fair value of $80 per share.

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Based on the market price of the Company’s common stock at year-end 2015,2018, the maximum future value that could be awarded on the vesting date was (in millions): 20152018 award–$25; 201419; 2017 award–$29; $11; and 20132016 award–$27.15. The 20122015 performance share award, payable in stock, was settled at 35%75% of target in February 20152018 for a total dollar equivalent of $3$8 million.


The Company also grants restricted stock and restricted stock units to eligible employees under the 20132017 Plan. Restrictions with respect to sale or transferability generally lapse after three years and, in the case of restricted stock, the grantee is normally entitled to receive shareholder dividends during the vesting period. Management estimates the fair value of restricted stock grants based on the market price of the underlying stock on the date of grant. A summary of restricted stock and restricted stock unit activity for the year ended January 2,December 29, 2018, is presented in the following table:
Employee restricted stock and restricted
stock units
 
Shares
(thousands)
 
Weighted-
average
grant-date
fair value
Non-vested, beginning of year 1,673
 $65
Granted 772
 63
Vested (507) 59
Forfeited (230) 64
Non-vested, end of year 1,708
 $65
Additionally, restricted stock and restricted stock unit activity for 2017 and 2016 is presented in the following table:
Employee restricted stock and restricted
stock units
 
Shares
(thousands)
 
Weighted-
average
grant-date
fair value
Non-vested, beginning of year 346
 $54
Granted 617
 59
Vested (113) 50
Forfeited (44) 58
Non-vested, end of year 806
 $57
Additionally, restricted stock and restricted stock unit activity for 2014 and 2013 is presented in the following table:
Employee restricted stock and restricted stock units 2014 2013 2017 2016
Shares (in thousands):        
Non-vested, beginning of year 318
 316
 1,166
 806
Granted 114
 139
 776
 601
Vested (65) (117) (109) (116)
Forfeited (21) (20) (160) (125)
Non-vested, end of year 346
 318
 1,673
 1,166
Weighted-average exercise price:        
Non-vested, beginning of year $52
 $50
 $63
 $57
Granted 56
 52
 65
 70
Vested 51
 51
 58
 56
Forfeited 53
 47
 65
 63
Non-vested, end of year $54
 $52
 $65
 $63
The total fair value of restricted stock and restricted stock units vesting in the periods presented was (in millions): 2015–2018–$7; 2014–35; 2017–$4; 2013–5; 2016–$6.7.

NOTE 910
PENSION BENEFITS
The Company sponsors a number of U.S. and foreign pension plans to provide retirement benefits for its employees. The majority of these plans are funded or unfunded defined benefit plans, although the Company does participate in a limited number of multiemployer or other defined contribution plans for certain employee groups. See Note 1112 for more information regarding the Company’s participation in multiemployer plans. Defined benefits for salaried employees are generally based on salary and years of service, while union employee benefits are generally a negotiated amount for each year of service. Beginning in 2015, theThe Company useduses a December 31 measurement date for these plans and, when necessary, adjusts for plan contributions and significant events between December 31 and its fiscal year-end.

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In September 2018, the Company recognized a curtailment gain of $30 million as certain European pension plans were frozen as of December 29, 2018 in conjunction with Project K restructuring.

In September 2017, the Company amended certain defined benefit pension plans in the U.S. and Canada for salaried employees. As of December 31, 2018, the amendment will freeze the compensation and service periods used to calculate pension benefits for active salaried employees who participate in the affected pension plans. During the third quarter of 2017, the Company recognized related pension curtailment gains totaling $136 million included within Project K restructuring activity.

Beginning January 1, 2019, impacted employees will not accrue additional benefits for future service and eligible compensation received under these plans. Concurrently, the Company also amended its 401(k) savings plans effective January 1, 2019, to make previously ineligible salaried U.S. and Canada employees eligible for Company


retirement contributions, which range from 3% to 7% of eligible compensation based on the employee’s length of employment.
Obligations and funded status
The aggregate change in projected benefit obligation, plan assets, and funded status is presented in the following tables.
(millions) 2015 2014 2018 2017
Change in projected benefit obligation        
Beginning of year $5,570
 $4,888
 $5,648
 $5,510
Service cost 114
 106
 87
 96
Interest cost 206
 225
 165
 164
Plan participants’ contributions 2
 2
 1
 1
Amendments 25
 4
 6
 6
Actuarial (gain)loss (191) 754
 (384) 264
Benefits paid (262) (281) (280) (395)
Curtailment and special termination benefits (2) 
 (36) (156)
Other 4
 3
 1
 1
Foreign currency adjustments (150) (131) (91) 157
End of year $5,316
 $5,570
 $5,117
 $5,648
Change in plan assets        
Fair value beginning of year $5,028
 $5,014
 $5,043
 $4,544
Actual return on plan assets (102) 390
 (299) 666
Employer contributions 19
 37
 270
 31
Plan participants’ contributions 2
 2
 1
 1
Benefits paid (235) (261) (236) (364)
Other 4
 3
 (1) 1
Foreign currency adjustments (132) (157) (101) 164
Fair value end of year $4,584
 $5,028
 $4,677
 $5,043
Funded status $(732) $(542) $(440) $(605)
Amounts recognized in the Consolidated Balance Sheet consist of        
Other assets $231
 $250
 $228
 $252
Other current liabilities (17) (15) (17) (19)
Other liabilities (946) (777) (651) (838)
Net amount recognized $(732) $(542) $(440) $(605)
Amounts recognized in accumulated other comprehensive income consist of        
Prior service cost $67
 $59
 $41
 $48
Net amount recognized $67
 $59
 $41
 $48


The accumulated benefit obligation for all defined benefit pension plans was $4.9$5.0 billion and $5.1$5.4 billion at January 2, 2016December 29, 2018 and January 3, 2015,December 30, 2017, respectively. Information for pension plans with accumulated benefit obligations in excess of plan assets were:
(millions) 2015 2014 2018 2017
Projected benefit obligation $3,769
 $3,958
 $3,725
 $4,119
Accumulated benefit obligation $3,574
 $3,683
 $3,689
 $4,051
Fair value of plan assets $2,835
 $3,179
 $3,081
 $3,279

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Expense
The components of pension expense are presented in the following table. Service cost is recorded in COGS and SGA expense. All other components of net periodic benefit cost are included in OIE. Pension expense for defined contribution plans relates to certain foreign-based defined contribution plans and multiemployer plans in the United States in which the Company participates on behalf of certain unionized workforces.
(millions) 2015 2014 2013 2018 2017 2016
Service cost $114
 $106
 $133
 $87
 $96
 $98
Interest cost 206
 225
 203
 165
 164
 174
Expected return on plan assets (399) (415) (359) (361) (371) (352)
Amortization of unrecognized prior service cost 13
 14
 16
 8
 9
 13
Recognized net (gain)loss 303
 782
 (854)
Recognized net (gain) loss 269
 (36) 323
Net periodic benefit cost 168
 (138) 256
Curtailment and special termination benefits (1) 4
 34
 (30) (151) 1
Pension (income)expense:      
Pension (income) expense:      
Defined benefit plans 236
 716
 (827) 138
 (289) 257
Defined contribution plans 40
 36
 35
 27
 34
 36
Total $276
 $752
 $(792) $165
 $(255) $293
The estimated prior service cost for defined benefit pension plans that will be amortized from accumulated other comprehensive income into pension expense over the next fiscal year is approximately $13$7 million.
The Company and certain of its subsidiaries sponsor 401(k) or similar savings plans for active employees. Expense related to these plans was (in millions): 20152018 – $40$38 million; 20142017$43$41 million; 20132016$41$39 million. These amounts are not included in the preceding expense table. Company contributions to these savings plans approximate annual expense. Company contributions to multiemployer and other defined contribution pension plans approximate the amount of annual expense presented in the preceding table.
Assumptions
The worldwide weighted-average actuarial assumptions used to determine benefit obligations were:
 2015 2014 2013 2018 2017 2016
Discount rate 4.1% 3.9% 4.7% 3.9% 3.3% 3.6%
Long-term rate of compensation increase 3.9% 4.0% 4.1% 3.8% 3.9% 3.9%

The worldwide weighted-average actuarial assumptions used to determine annual net periodic benefit cost were:
 2015 2014 2013 2018 2017 2016
Discount rate 3.9% 4.7% 4.1% 3.3% 3.6% 4.1%
Long-term rate of compensation increase 4.0% 4.1% 4.1% 3.9% 3.9% 3.9%
Long-term rate of return on plan assets 8.3% 8.5% 8.5% 7.4% 8.1% 8.1%
To determine the overall expected long-term rate of return on plan assets, the Company models expected returns over a 20-year investment horizon with respect to the specific investment mix of its major plans. The return assumptions used reflect a combination of rigorous historical performance analysis and forward-looking views of the financial markets including consideration of current yields on long-term bonds, price-earnings ratios of the major stock market indices, and long-term inflation. The U.S. model, which corresponds to approximately 68%72% of consolidated pension and other postretirement benefit plan assets, incorporates a long-term inflation assumption of 2.5% and an active management premium of 1% (net of fees) validated by historical analysis. Similar methods are used for various foreign plans with invested assets, reflecting local economic conditions. The expected rate of


return for 20152018 of 8.5%7.5% for the U.S. plans equated to approximately the 57th39th percentile expectation. Refer to Note 1.
At the end of 2014, the Company revised theirits mortality assumption after considering the Society of Actuaries’ (SOA) updated mortality tables and improvement scale, as well as other mortality information available from the Social Security Administration to develop assumptions aligned with the Company’s expectation of future improvement rates. In determining the appropriate mortality assumptions as of January 2, 2016,December 29, 2018, the Company considered the SOA's 20152018 updated improvement scale. The SOA's 2018 scale and believes itsincorporates changes consistent with the Company's view of future mortality improvements established in 2014. Therefore, the Company adopted the 2018 SOA improvement scales. The change to the mortality assumption is appropriate.decreased the year-end pension liability by $10 million.
To conduct the annual review of discount rates, the Company selected the discount rate based on a cash-flow matching analysis using Towers Watson’s proprietary RATE:Link tool and projections of the future benefit payments that constitute the projected benefit obligation for the plans. RATE:Link establishes the uniform discount rate that produces the same present value of the estimated future benefit payments, as is generated by discounting each

78



year’s benefit payments by a spot rate applicable to that year. The spot rates used in this process are derived from a yield curve created from yields on the 40th to 90th percentile of U.S. high quality bonds. A similar methodology is applied in Canada and Europe, except the smaller bond markets imply that yields between the 10th and 90th percentiles are preferable. The measurement dates for the defined benefit plans are consistent with the Company’s fiscal year end. Accordingly, the Company selected discount ratesselects yield curves to measure the benefit obligations consistent with market indices at year-end.
Beginning in 2016, the Company will change the method used to estimate the service and interest costs for pension and postretirement benefits. The new method utilizes a full yield curve approach to estimate service and interest costs by applying specific spot rates along the yield curve used to determine the benefit obligationduring December of relevant projected cash outflows. Historically, the Company utilized a single weighted-average discount rate applied to projected cash outflows. The Company made the change to provide a more precise measurement of service and interest costs by aligning the timing of the plan's liability cash flows to the corresponding spot rate on the yield curve. The change does not impact the measurement of the plan's obligations. The Company has accounted for this change as a change in accounting estimate.each year.
Plan assets
The Company categorized Plan assets within a three level fair value hierarchy described as follows:
Investments stated at fair value as determined by quoted market prices (Level 1) include:
Cash and cash equivalents:  Value based on cost, which approximates fair value.
Corporate stock, common:  Value based on the last sales price on the primary exchange.
Investments stated at estimated fair value using significant observable inputs (Level 2) include:
Cash and cash equivalents:  Institutional short-term investment vehicles valued daily.
Mutual funds:  Valued at the net asset value of shares held by the Plan at year end.exit prices quoted in active or non-active markets or based on observable inputs.
Collective trusts:  ValueValued at exit prices quoted in active or non-active markets or based on the net asset value of units held at year end.observable inputs.
Bonds:  Value based on matrices or models from pricing vendors.
Limited partnerships:  Value based on the ending net capital account balance at year end.
Investments stated at estimated fair value using significant unobservable inputs (Level 3) include:
Real estate:  Value based on the net asset value of units held at year end. The fair value of real estate holdings is based on market data including earnings capitalization, discounted cash flow analysis, comparable sales transactions or a combination of these methods.
Buy-in annuity contracts:  Value based on the calculated pension benefit obligation covered by the non-participating annuity contracts at year-end.
Bonds:  Value based on matrices or models from brokerage firms. A limited number of the investments are in default.
The preceding methods described may produce a fair value calculation that may not be indicative of net realizable value or reflective of future fair values. Furthermore, although the Company believes its valuation methods are appropriate and consistent with other market participants, the use of different methodologies or assumptions to determine the fair value of certain financial instruments could result in a different fair value measurement at the reporting date.

The Company’s practice regarding the timing of transfers between levels is to measure transfers in at the beginning of the month and transfers out at the end of the month. For the year ended January 2, 2016,December 29, 2018, the Company had no transfers between Levels 1 and 2.

79




The fair value of Plan assets as of January 2, 2016December 29, 2018 summarized by level within the fair value hierarchy are as follows:
(millions) 
Total
Level 1
 
Total
Level 2
 
Total
Level 3
 
Total
NAV (practical expedient)(a)
 Total
Cash and cash equivalents $75
 $
 $
 $
 $75
Corporate stock, common:          
Domestic 412
 
 
 
 412
International 10
 1
 
 
 11
Mutual funds:          
International equity 
 7
 
 34
 41
   Domestic debt 
 53
 
 
 53
Collective trusts:          
Domestic equity 
 
 
 437
 437
International equity 
 92
 
 1,330
 1,422
Other international debt 
 
 
 331
 331
Limited partnerships 
 
 
 283
 283
Bonds, corporate 
 498
 
 
 498
Bonds, government 
 562
 
 
 562
Bonds, other 
 62
 
 
 62
Real estate 
 
 
 378
 378
Other 
 55
 
 57
 112
Total $497
 $1,330
 $
 $2,850
 $4,677
(millions) 
Total
Level 1
 
Total
Level 2
 
Total
Level 3
 Total
Cash and cash equivalents $83
 $8
 $
 $91
Corporate stock, common:        
Domestic 608
 
 
 608
International 109
 
 
 109
Mutual funds:        
International equity 
 441
 
 441
Collective trusts:        
Domestic equity 
 411
 
 411
International equity 
 1,130
 
 1,130
Eurozone sovereign debt 
 10
 
 10
Other international debt 
 368
 
 368
Limited partnerships 
 455
 
 455
Bonds, corporate 
 419
 
 419
Bonds, government 
 157
 
 157
Bonds, other 
 49
 
 49
Buy-in annuity contract 
 
 135
 135
Real estate 
 
 135
 135
Other 
 60
 6
 66
Total $800
 $3,508
 $276
 $4,584
(a) Certain assets that are measured at fair value using the NAV per share (or its equivalent) practical expedient have not been classified in the fair value hierarchy.
The fair value of Plan assets at January 3, 2015December 30, 2017 are summarized as follows:
(millions) 
Total
Level 1
 
Total
Level 2
 
Total
Level 3
 
Total
NAV (practical expedient)(a)
 Total
Cash and cash equivalents $66
 $21
 $
 $
 $87
Corporate stock, common:          
Domestic 500
 
 
 
 500
International 17
 1
 
 
 18
Mutual funds:         

International equity 
 120
 
 38
 158
   Domestic debt 
 
 
 36
 36
Collective trusts:          
Domestic equity 
 
 
 525
 525
International equity 
 176
 
 1,390
 1,566
Other international debt 
 
 
 365
 365
Limited partnerships 
 
 
 591
 591
Bonds, corporate 
 482
 
 
 482
Bonds, government 
 177
 
 
 177
Bonds, other 
 63
 
 
 63
Real estate 
 
 
 284
 284
Other 
 128
 
 63
 191
Total $583
 $1,168
 $
 $3,292
 $5,043
(millions) 
Total
Level 1
 
Total
Level 2
 
Total
Level 3
 Total
Cash and cash equivalents $47
 $44
 $
 $91
Corporate stock, common:        
Domestic 556
 
 
 556
International 161
 
 
 161
Mutual funds:       

International equity 
 393
 
 393
International debt 
 
 
 
Collective trusts:        
Domestic equity 
 594
 
 594
International equity 
 1,261
 
 1,261
Eurozone sovereign debt 
 11
 
 11
Other international debt 
 534
 
 534
Limited partnerships 
 475
 
 475
Bonds, corporate 
 519
 
 519
Bonds, government 
 172
 
 172
Bonds, other 
 59
 
 59
Real estate 
 
 130
 130
Other 
 64
 8
 72
Total $764
 $4,126
 $138
 $5,028
(a) Certain assets that are measured at fair value using the NAV per share (or its equivalent) practical expedient have not been classified in the fair value hierarchy.
There were no unfunded commitments to purchase investments at January 2, 2016December 29, 2018 or January 3, 2015.December 30, 2017.
The Company’s investment strategy for its major defined benefit plans is to maintain a diversified portfolio of asset classes with the primary goal of meeting long-term cash requirements as they become due. Assets are invested in a prudent manner to maintain the security of funds while maximizing returns within the Plan’s investment policy. The investment policy specifies the type of investment vehicles appropriate for the Plan, asset allocation guidelines, criteria for the selection of investment managers, procedures to monitor overall investment performance as well as investment manager performance. It also provides guidelines enabling Plan fiduciaries to fulfill their responsibilities.

80




The current weighted-average target asset allocation reflected by this strategy is: equity securities–66%45%; debt securities–21%28%; real estate and other–13%27%. Investment in Company common stock represented 1.4%1.0% and 1.3%1.2% of consolidated plan assets at January 2, 2016December 29, 2018 and January 3, 2015,December 30, 2017, respectively. Plan funding strategies are influenced by tax regulations and funding requirements. The Company currently expects to contribute, before consideration of incremental discretionary contributions, approximately $28$7 million to its defined benefit pension plans during 2016.2019.
Level 3 gains and losses
Changes in the fair value of the Plan’s Level 3 assets are summarized as follows:
 
(millions) 
Bonds,
corporate
 
Real
estate
 Buy-in Annuity Contract Other Total Buy-in Annuity Contract Other Total
December 28, 2013 $1
 $125
 
 $8
 $134
December 31, 2016 $131
 $
 $131
Sales (1) (1) 
 
 (2) (131) 
 (131)
Purchases 
 
 
Transfers 
 
 
Realized and unrealized gain 
 23
 
 
 23
 
 
 
Currency translation 
 (17) 
 
 (17) 
 
 
January 3, 2015 $
 $130
 $
 $8
 $138
Sales 
 (5) 
 (3) (8)
Purchases 
 
 135
 3
 138
Realized and unrealized gain 
 16
 
 (1) 15
Currency translation 
 (6) 
 (1) (7)
January 2, 2016 $
 $135
 $135
 $6
 $276
December 30, 2017 $
 $
 $
The net change in Level 3 assets includes a gain attributable to the change in unrealized holding gains or losses related to Level 3 assets held at January 2, 2016December 29, 2018 and January 3, 2015 totaling $15 million and $23 million, respectively.December 30, 2017 was zero.
Benefit payments
The following benefit payments, which reflect expected future service, as appropriate, are expected to be paid (in millions): 2016–$416; 2017–$238; 2018–$243; 2019–$254;261; 2020–$265; 2021261; 2021–$269; 2022–$275; 2023–$281; 2024 to 2025–2028–$1,501.1,482.

NOTE 1011
NONPENSION POSTRETIREMENT AND POSTEMPLOYMENT BENEFITS
Postretirement
The Company sponsors a number of plans to provide health care and other welfare benefits to retired employees in the United States and Canada, who have met certain age and service requirements. The majority of these plans are funded or unfunded defined benefit plans, although the Company does participate in a limited number of multiemployer or other defined contribution plans for certain employee groups. The Company contributes to voluntary employee benefit association (VEBA) trusts to fund certain U.S. retiree health and welfare benefit obligations. Beginning in 2015, theThe Company useduses a December 31 measurement date for these plans and, when necessary, adjusts for plan contributions and significant events between December 31 and its fiscal year-end.

81




Obligations and funded status
The aggregate change in accumulated postretirement benefit obligation, plan assets, and funded status is presented in the following tables.
(millions) 2015 2014 2018 2017
Change in accumulated benefit obligation        
Beginning of year $1,288
 $1,202
 $1,190
 $1,161
Service cost 29
 28
 18
 18
Interest cost 48
 55
 36
 37
Actuarial (gain) loss (53) 116
 (105) 29
Benefits paid (57) (62) (67) (61)
Curtailments 
 (28) 
 3
Amendments (84) (18) 
 
Foreign currency adjustments (8) (5) (3) 3
End of year $1,163
 $1,288
 $1,069
 $1,190
Change in plan assets        
Fair value beginning of year $1,204
 $1,178
 $1,292
 $1,136
Actual return on plan assets (65) 81
 (91) 217
Employer contributions 14
 16
 17
 13
Benefits paid (69) (71) (78) (74)
Fair value end of year $1,084
 $1,204
 $1,140
 $1,292
Funded status $(79) $(84) $71
 $102
Amounts recognized in the Consolidated Balance Sheet consist of        
Other non-current assets $
 $
 $107
 $144
Other current liabilities (2) (2) (2) (2)
Other liabilities (77) (82) (34) (40)
Net amount recognized $(79) $(84) $71
 $102
Amounts recognized in accumulated other comprehensive income consist of        
Prior service credit (95) (16) (68) (77)
Net amount recognized $(95) $(16) $(68) $(77)
Expense
Components of postretirement benefit expense (income) were:
(millions) 2015 2014 2013 2018 2017 2016
Service cost $29
 $28
 $34
 $18
 $18
 $21
Interest cost 48
 55
 50
 36
 37
 39
Expected return on plan assets (100) (98) (86) (94) (98) (90)
Amortization of unrecognized prior service credit (5) (3) (3) (9) (9) (9)
Recognized net (gain) loss 112
 133
 (247) 81
 (90) (19)
Net periodic benefit cost 32
 (142) (58)
Curtailment 
 (28) 1
 
 3
 
Postretirement benefit expense:            
Defined benefit plans 84
 87
 (251) 32
 (139) (58)
Defined contribution plans 14
 14
 13
 11
 16
 17
Total $98
 $101
 $(238) $43
 $(123) $(41)
The estimated prior service credit that will be amortized from accumulated other comprehensive income into nonpension postretirement benefit expense over the next fiscal year is expected to be approximately $9 million.
Assumptions
The weighted-average actuarial assumptions used to determine benefit obligations were:
  2015 2014 2013
Discount rate 4.2% 4.0% 4.8%
  2018 2017 2016
Discount rate 4.3% 3.6% 4.0%


The weighted-average actuarial assumptions used to determine annual net periodic benefit cost were:
 2015 2014 2013 2018 2017 2016
Discount rate 4.0% 4.8% 3.9% 3.6% 4.0% 4.2%
Long-term rate of return on plan assets 8.5% 8.5% 8.5% 7.5% 8.5% 8.5%

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The Company determines the overall discount rate and expected long-term rate of return on VEBA trust obligations and assets in the same manner as that described for pension trusts in Note 9.10.
The assumed health care cost trend rate is 5.0%5.5% for 2016,2019, decreasing gradually0.25% annually to 4.5% by the year 20182023 and remaining at that level thereafter. These trend rates reflect the Company’s historical experience and management’s expectations regarding future trends. A one percentage point change in assumed health care cost trend rates would have the following effects:
(millions) 
One percentage
point increase
 
One percentage
point decrease
 
One percentage
point increase
 
One percentage
point decrease
Effect on total of service and interest cost components $4
 $(3) $6
 $(3)
Effect on postretirement benefit obligation 89
 (72) 97
 (67)



Plan assets
The fair value of Plan assets as of January 2, 2016December 29, 2018 summarized by level within fair value hierarchy described in Note 9,10, are as follows:
(millions) 
Total
Level 1
 
Total
Level 2
 
Total
Level 3
 
Total
NAV (practical expedient)(a)
 Total
Cash and cash equivalents $2
 $1
 $
 $
 $3
Corporate stock, common:          
Domestic 108
 
 
 
 108
International 5
 1
 
 
 6
Mutual funds:          
Domestic equity 
 37
 
 
 37
International equity 
 
 
 
 
Domestic debt 
 42
 
 
 42
Collective trusts:          
Domestic equity 
 
 
 281
 281
International equity 
 
 
 228
 228
Limited partnerships 
 
 
 199
 199
Bonds, corporate 
 95
 
 
 95
Bonds, government 
 50
 
 
 50
Bonds, other 
 7
 
 
 7
Real estate 
 
 
 83
 83
Other 
 1
 
 
 1
Total $115
 $234
 $
 $791
 $1,140
(millions) 
Total
Level 1
 
Total
Level 2
 
Total
Level 3
 Total
Cash and cash equivalents $9
 $13
 $
 $22
Corporate stock, common:        
Domestic 195
 
 
 195
International 5
 
 
 5
Mutual funds:        
Domestic equity 
 52
 
 52
International equity 
 111
 
 111
Domestic debt 
 54
 
 54
Collective trusts:        
Domestic equity 
 150
 
 150
International equity 
 148
 
 148
Limited partnerships 
 166
 
 166
Bonds, corporate 
 120
 
 120
Bonds, government 
 48
 
 48
Bonds, other 
 12
 
 12
Other 
 1
 
 1
Total $209
 $875
 $
 $1,084
(a) Certain assets that are measured at fair value using the NAV per share (or its equivalent) practical expedient have not been classified in the fair value hierarchy.
The fair value of Plan assets at January 3, 2015December 30, 2017 are summarized as follows:
(millions) 
Total
Level 1
 
Total
Level 2
 
Total
Level 3
 
Total
NAV (practical expedient)(a)
 Total
Cash and cash equivalents $
 $13
 $
 $
 $13
Corporate stock, common:          
Domestic 141
 
 
 
 141
International 8
 
 
 
 8
Mutual funds:          
Domestic equity 
 52
 
 
 52
International equity 
 40
 
 
 40
Domestic debt 
 52
 
 
 52
Collective trusts:          
Domestic equity 
 
 
 273
 273
International equity 
 
 
 266
 266
Limited partnerships 
 
 
 215
 215
Bonds, corporate 
 117
 
 
 117
Bonds, government 
 53
 
 
 53
Bonds, other 
 9
 
 51
 60
Other 
 2
 
 
 2
Total $149
 $338
 $
 $805
 $1,292
(a) Certain assets that are measured at fair value using the NAV per share (or its equivalent) practical expedient have not been classified in the fair value hierarchy.
(millions) 
Total
Level 1
 
Total
Level 2
 
Total
Level 3
 Total
Cash and cash equivalents $6
 $27
 $
 $33
Corporate stock, common:        
Domestic 214
 
 
 214
International 17
 
 
 17
Mutual funds:        
Domestic equity 
 153
 
 153
International equity 
 120
 
 120
Domestic debt 
 63
 
 63
Collective trusts:        
Domestic equity 
 53
 
 53
International equity 
 164
 
 164
Limited partnerships 
 174
 
 174
Bonds, corporate 
 141
 
 141
Bonds, government 
 54
 
 54
Bonds, other 
 17
 
 17
Other 
 1
 
 1
Total $237
 $967
 $
 $1,204

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The Company’s asset investment strategy for its VEBA trusts is consistent with that described for its pension trusts in Note 9.10. The current target asset allocation is 75%58% equity securities, 35% debt securities, and 25% debt securities.7% real estate. The Company currently expects to contribute approximately $15$18 million to its VEBA trusts during 2016.2019.
There were no Level 3 assets during 20152018 and 2014.2017.


Postemployment
Under certain conditions, the Company provides benefits to former or inactive employees, including salary continuance, severance, and long-term disability, in the United States and several foreign locations. The Company’s postemployment benefit plans are unfunded. Actuarial assumptions used are generally consistent with those presented for pension benefits in Note 9. 10.During 2017, the Company reduced its incidence rate assumption based on our review of historical experience, resulting in an actuarial gain of $31 million.

The aggregate change in accumulated postemployment benefit obligation and the net amount recognized were:
(millions) 2015 2014 2018 2017
Change in accumulated benefit obligation        
Beginning of year $104
 $87
 $43
 $87
Service cost 7
 7
 3
 6
Interest cost 4
 4
 1
 3
Actuarial (gain)loss 
 8
 3
 (45)
Benefits paid (6) (9) (8) (8)
Amendments 
 8
 
 
Foreign currency adjustments (1) (1) 
 
End of year $108
 $104
 $42
 $43
Funded status $(108) $(104) $(42) $(43)
Amounts recognized in the Consolidated Balance Sheet consist of        
Other current liabilities $(8) $(8) $(5) $(4)
Other liabilities (100) (96) (37) (39)
Net amount recognized $(108) $(104) $(42) $(43)
Amounts recognized in accumulated other comprehensive income consist of        
Net prior service cost $6
 $7
 $4
 $5
Net experience loss 27
 30
Net experience gain (38) (46)
Net amount recognized $33
 $37
 $(34) $(41)
Components of postemployment benefit expense were:
(millions) 2015 2014 2013 2018 2017 2016
Service cost $7
 $7
 $7
 $3
 $6
 $7
Interest cost 4
 4
 3
 1
 3
 3
Amortization of unrecognized prior service cost 1
 
 
 1
 1
 1
Recognized net loss 3
 3
 5
 (5) 
 3
Postemployment benefit expense $15
 $14
 $15
 $
 $10
 $14
The estimated net experience lossgain and net prior service cost that will be amortized from accumulated other comprehensive income into postemployment benefit expense over the next fiscal year is $3$5 million and $1 million, respectively.
Benefit payments
The following benefit payments, which reflect expected future service, as appropriate, are expected to be paid:
(millions) Postretirement Postemployment
2016 $71
 $9
2017 72
 8
2018 73
 8
2019 73
 8
2020 74
 8
2021-2025 390
 42
(millions) Postretirement Postemployment
2019 $80
 $5
2020 73
 4
2021 72
 4
2022 73
 4
2023 73
 4
2024-2028 361
 18


84




NOTE 1112
MULTIEMPLOYER PENSION AND POSTRETIREMENT PLANS
The Company contributes to multiemployer defined contribution pension and postretirement benefit plans under the terms of collective-bargaining agreements that cover certain unionized employee groups in the United States. Contributions to these plans are included in total pension and postretirement benefit expense as reported in Note 910 and Note 10,11, respectively.
 
Pension benefits
The risks of participating in multiemployer pension plans are different from single-employer plans. Assets contributed to a multiemployer plan by one employer may be used to provide benefits to employees of other participating employers. If a participating employer stops contributing to the plan, the unfunded obligations of the plan are borne by the remaining participating employers.
 
The Company’s participation in multiemployer pension plans for the year ended January 2, 2016,December 29, 2018, is outlined in the table below. The “EIN/PN” column provides the Employer Identification Number (EIN) and the three-digit plan number (PN). The most recent Pension Protection Act (PPA) zone status available for 20152018 and 20142017 is for the plan year-ends as indicated below. The zone status is based on information that the Company received from the plan and is certified by the plan’s actuary. Among other factors, plans in the red zone are generally less than 65 percent funded, plans in the yellow zone are between 65 percent percent and 80 percent funded, and plans in the green zone are at least 80 percent funded. The “FIP/RP Status” column indicates plans for which a financial improvement plan (FIP) or a rehabilitation plan (RP) is either pending or has been implemented. In addition to regular plan contributions, the Company may be subject to a surcharge if the plan is in the red zone. The “Surcharge Imposed” column indicates whether a surcharge has been imposed on contributions to the plan. The last column lists the expiration date(s) of the collective-bargaining agreement(s) (CBA) to which the plans are subject.
The Company was not listed in the available Forms 5500 of the three plans listed below as providing more than 5 percent of total contributions. At the date the Company’s financial statements were issued, certain Forms 5500 were not available for the plan years ending in 2018.
  
 
  
 PPA Zone Status 


 
Contributions 
(millions)
 
  
 
  
Pension trust fund EIN/PN 2015 2014 FIP/RP Status2015 2014 2013 
Surcharge
Imposed
 
Expiration
Date of
CBA
Bakery and Confectionary Union and Industry International Pension Fund (a) 52-6118572 /
001
 Red -
12/31/2015
 Red -
12/31/2014
 Implemented $5.1
 $5.4
 $5.2
 Yes 7/31/2016  to
10/31/2017
Central States, Southeast and Southwest Areas Pension Fund (b) 36-6044243 /
001
 Red -
12/31/2015
 Red -
12/31/2014
 Implemented 4.8
 4.5
 4.5
 Yes 4/30/2016 to
7/31/2019
Western Conference of Teamsters Pension Trust ( c ) 91-6145047 /
001
 Green -
12/31/2015
 Green -
12/31/2014
 NA 1.6
 1.6
 1.5
 No 1/31/2018 to
10/31/2018
Hagerstown Motor Carriers and Teamsters Pension Fund 52-6045424 /
001
 Red -
6/30/2016
 Red -
6/30/2015
 Implemented 0.5
 0.5
 0.5
 No 9/28/2019
Local 734 Pension Plan 51-6040136 /
001
 Red -
4/30/2016
 Red -
4/30/2015
 Implemented 0.3
 0.3
 0.3
 Yes 4/1/2019
Twin Cities Bakery Drivers Pension Plan 41-6172265 /
001
��Green -
12/31/2015
 Green -
12/31/2014
 NA 0.2
 0.2
 0.2
 Yes 5/31/2018
Upstate New York Bakery Drivers and Industry Pension Fund 15-0612437 /
001
 Green -
6/30/2015
 Green -
6/30/2014
 NA 0.2
 0.2
 0.1
 No 9/10/2017
Other Plans         2.0
 2.0
 2.2
    
Total contributions:         $14.7
 $14.7
 $14.5
    
  
  
PPA Zone Status


Contributions 
(millions)
  
  
Pension trust fundEIN/PN20182017FIP/RP Status201820172016
Surcharge
Imposed
Expiration
Date of
CBA
Bakery and Confectionery Union and Industry International Pension Fund (a)52-6118572 /
001
Red - 12/31/2018Red - 12/31/2017Implemented$6.5
$6.6
$4.8
Yes12/17/2019  to
3/16/2021 (b)
Central States, Southeast and Southwest Areas Pension Fund36-6044243 /
001
Red - 12/31/2018Red - 12/31/2017Implemented1.9
4.8
4.8
Yes7/28/2019 (b)
Western Conference of Teamsters Pension Trust91-6145047 /
001
Green - 12/31/2018Green - 12/31/2017NA1.0
1.4
1.0
No3/26/2022 (c)
Other Plans    1.0
3.1
3.1
 (d)
Total contributions:    $10.4
$15.9
$13.7
  
(a)The Company is party to multiple CBAs requiring contributions to this fund, each with its own expiration date. Over 7080 percent of the Company’s participants in this fund are covered by a single CBA that expires on 4/30/2017.3/16/2021.
(b)During 2017, the Company terminated certain CBAs covered by these funds. Because of the Company's level of continuing involvement in each fund, the Company does not anticipate being subject to a withdrawal liability. The Company is party to multiple CBAs requiringdoes not expect 2019 contributions to this fund, each with its own expiration date. Over 40 percent of the Company’s participants in this fund are covered by a single CBA that expires on 9/30/be materially different than 2018.
(c)During 2017, the Company terminated certain CBAs covered by this fund. As a result, the Company has partially withdrawn from the fund and recognized expense for its estimated withdrawal liability. The Company is party to multiple CBAs requiringdoes not expect 2019 contributions to this fund, each with its own expiration date. Over 40 percent of the Company’s participants in this fund are covered by a single CBA that expires on 3/24/be materially different than 2018.


85



The Company was listed in the Forms 5500 of the following plans as of the following plan year ends as providing more than 5 percent of total contributions:
Pension trust fund(d)
ContributionsDuring 2017, the Company terminated the CBAs covered by certain of these funds. As a result, for the impacted funds, the Company recognized expense for the estimated withdrawal liability and made no contributions in 2018. The Company does not expect 2019 contributions to the plan
exceeded more than 5% of total
contributions
(as of the Plan’s year end)
Hagerstown Motor Carriers and Teamsters Pension Fund6/30/2014, 6/30/2013 and 6/30/2012
Local 734 Pension Plan4/30/2015,  4/30/2014 and 4/30/2013
Twin Cities Bakery Drivers Pension Plan12/31/2014, 12/31/2013 and 12/31/2012
Upstate New York Bakery Drivers and Industry Pension Fund6/30/15, 6/30/2014 and 6/30/2013remaining funds to be materially different from 2018.
AtAs discussed in Note 5, the dateCompany engages in restructuring and cost reduction projects to help achieve its long-term growth targets. Current and future restructuring and cost reduction activities and other strategic initiatives could impact the Company’s financial statements were issued,Company's participation in certain Forms 5500 were not available for the plan years ending in 2015.
multiemployer plans. In addition to regular contributions, the Company could be obligated to pay additional amounts, known as a withdrawal liability, if a multiemployer pension plan has unfunded vested benefits and the Company decreases or ceases participation in that plan. The Company has recognized net estimated withdrawal expense related to curtailment and special termination benefitsexited several multiemployer plans associated with Project K restructuring activity and recognized expense as follows (millions): 2018 - $7; 2017 - $26; 2016 - $0. These amounts represent management's best estimate; actual


results could differ. The cash obligation is payable over a maximum 20-year period; management has not determined the Company’sactual period over which the payments will be made. Withdrawal liability payments of $3 million were made during 2018 to multiemployer plans. Withdrawal liability payments made in 2017 and 2016 were immaterial. The Company had withdrawal from certain multiemployer plans aggregating (in millions): 2015 – $(2); 2014 – $0; 2013 – $0.liabilities of $32 million and $28 million at December 29, 2018 and December 30, 2017, respectively.
Postretirement benefits
Multiemployer postretirement benefit plans provide health care and other welfare benefits to active and retired employees who have met certain age and service requirements. Contributions to multiemployer postretirement benefit plans were (in millions): 20152018$14; 2014$11; 2017$14; 2013$16; 2016$13.$17.

NOTE 1213
INCOME TAXES
The components of income before income taxes and the provision for income taxes were as follows:
(millions) 2015 2014 2013 2018 2017 2016
Income before income taxes            
United States $551
 $502
 $2,102
 $851
 $1,097
 $835
Foreign 222
 323
 504
 478
 560
 99
 773
 825
 2,606
 1,329
 1,657
 934
Income taxes            
Currently payable            
Federal 212
 301
 302
 7
 358
 173
State 42
 36
 68
 28
 31
 26
Foreign 74
 103
 105
 99
 79
 60
 328
 440
 475
 134
 468
 259
Deferred            
Federal (136) (186) 331
 109
 (41) 18
State (14) (14) (2) (59) 8
 6
Foreign (19) (54) (12) (3) (25) (48)
 (169) (254) 317
 47
 (58) (24)
Total income taxes $159
 $186
 $792
 $181
 $410
 $235

86



The difference between the U.S. federal statutory tax rate and the Company’s effective income tax rate was:
 2015 2014 2013 2018 2017 2016
U.S. statutory income tax rate 35.0
 35.0 % 35.0 % 21.0 % 35.0 % 35.0 %
Foreign rates varying from 35% (9.6) (7.9) (3.5)
Foreign rates varying from U.S. statutory rate (3.0) (6.7) (5.0)
Excess tax benefits on share-based compensation (0.3) (0.3) (3.7)
State income taxes, net of federal benefit 2.3
 1.7
 1.7
 1.5
 1.4
 2.4
Cost (benefit) of remitted and unremitted foreign earnings (4.4) (0.1) (0.4) 0.7
 0.1
 0.1
Legal entity restructuring, deferred tax impact (3.3) 
 
Discretionary pension contributions (2.3) 
 
Net change in valuation allowance 2.0
 (0.4) 0.5
U.S. deduction for qualified production activities (2.3) (2.8) (0.9) 
 (1.4) (2.8)
Statutory rate changes, deferred tax impact (0.8) (0.4) (0.5) 
 (9.0) (0.1)
VIE deconsolidation (2.3) 
 
U.S. deemed repatriation tax (1.2) 10.4
 
Intangible property transfer 
 (2.4) 
Venezuela deconsolidation 
 
 1.8
Venezuela remeasurement 5.0
 
 
 
 
 0.4
Other (2.3) (2.9) (1.0) (1.5) (1.9) (3.4)
Effective income tax rate 20.6 % 22.6 % 30.4 % 13.6 % 24.8 % 25.2 %
As presented in the preceding table, the Company’s 20152018 consolidated effective tax rate was 20.6%13.6%, as compared to 22.6%24.8% in 20142017 and 30.4%25.2% in 2013.2016.

On December 22, 2017, the U.S. government enacted comprehensive tax legislation commonly referred to as the Tax Cuts and Jobs Act (Tax Act). The Tax Act makes broad and complex changes to the U.S. tax code which impacted our year ended December 30, 2017 including but not limited to, reducing the corporate tax rate from 35%


to 21%, requiring a one-time transition tax on certain unrepatriated earnings of foreign subsidiaries that may be electively paid over eight years, and accelerating first year expensing of certain capital expenditures.

Shortly after the Tax Act was enacted, the SEC staff issued Staff Accounting Bulletin No. 118, Income Tax Accounting Implications of the Tax Cuts and Jobs Act (SAB 118), which provides guidance on accounting for the Tax Act’s impact. SAB 118 provided a measurement period, which in no case should extend beyond one year from the Tax Act enactment date, during which a company may complete the accounting for the impacts of the Tax Act under ASC Topic 740.

The 2015Company's 2018 income tax provision includes an $11 million reduction to income tax expense due to changes in estimates related to the Tax Act. The reduction is primarily related to a $16 million reduction in the transition tax estimate and $5 million of additional tax associated primarily with the final assessment of changes in our indefinite reinvestment assertion and resulting tax.

The Company's 2017 year end income tax provision includes $8 million of net additional income tax expense during the quarter ended December 30, 2017, driven by the reduction in the U.S. corporate tax rate and the transition tax on foreign earnings.

Transition tax on foreign earnings: The transition tax is a tax on the previously untaxed accumulated and current earnings and profits of certain of our foreign subsidiaries. In order to determine the amount of the transition tax, the Company must determine, in addition to other factors, the amount of post-1986 earnings and profits (E&P) of the relevant subsidiaries, as well as the amount of non-U.S. income taxes paid on such earnings. E&P is similar to retained earnings of the subsidiary, but requires other adjustments to conform to U.S. tax rules. As of December 30, 2017, based on accumulated foreign earnings and profits of approximately $2.6 billion, which are primarily in Europe, the Company was able to make a reasonable estimate of the transition tax and recorded a transition tax obligation of $157 million, which the Company expects to elect to pay over eight years. In the third quarter of 2018, the Company recorded a $16 million reduction to the transition tax liability and tax expense based on updated estimates of E&P. During the fourth quarter of 2018, the Company, as part of completing its accounting under SAB 118, revised its estimate of the transition tax liability to $94 million, and recorded $47 million of tax reserves related to uncertainty in our interpretation of the statute and associated regulations.

Indefinite reinvestment assertion:  Prior to the Tax Act, we treated a significant portion of our undistributed foreign earnings as indefinitely reinvested.  In light of the Tax Act, which included a new territorial tax regime, as of the period ended December 30, 2017, Management determined that the Company would analyze its global capital structure and working capital strategy and considered the indefinite reinvestment assertion to be provisional under SAB 118. In the fourth quarter of 2018, we finished analyzing our global capital structure and working capital strategy and determined that $2.4 billion of foreign earnings as of December 30, 2017 were no longer considered to be indefinitely invested.  Accordingly, income tax expense of approximately $5 million was recorded in the fourth quarter of 2018.  We have completed the assessment and accounting under SAB 118 for our indefinite investment assertion.

Reduction in U.S. Corporate Tax Rate: The tax provision as of December 30, 2017, included a tax benefit of $149 million for the remeasurement of certain deferred tax assets and liabilities to reflect the corporate income tax rate reduction impact to the Company's net deferred tax balances. The accounting for the reduction in the U.S. Corporate Tax rate was considered complete in the fourth quarter of 2017.

The Tax Act also created a new requirement that certain income earned by foreign subsidiaries, known as global intangible low-tax income (GILTI), must be included in the gross income of their U.S. shareholder. During the fourth quarter of 2018, the Company elected to treat the tax effect of GILTI as a current-period expense when incurred.

In conjunction with SAB 118, we have completed the accounting for the Tax Act in the fourth quarter 2018. 

The 2018 effective income tax rate benefited from the reduction of the U.S. corporate tax rate as well as a $11 million reduction of income tax expense due to mark-to-market loss adjustmentschanges in estimates related to the Company’sTax Act, the impact of discretionary pension planscontributions totaling $250 million in primarily higher2018, which were designated as 2017 tax jurisdictions.  This results inyear contributions, and a greater percentage$44 million discrete tax benefit as a result of total income being generated in lowerthe remeasurement of deferred taxes following a legal entity restructuring. As of December 29, 2018, approximately $700 million of unremitted earnings were considered indefinitely reinvested. The unrecognized deferred tax jurisdictions and permanent tax differences in the U.S. having a higher percentage impactliability for these earnings is estimated at


approximately $20 million. However, this estimate could change based on the tax rate.  In addition,manner in which the outside basis difference associated with these earnings reverses.

The 2017 effective income tax rate benefited from a reduction indeferred tax related to current year remitted and unremitted earnings. The VIE deconsolidation, describedbenefit of $39 million resulting from intercompany transfers of intellectual property under the application of the newly adopted standard. See discussion regarding the adoption of ASU 2016-16, Intra-Entity Transfers of Assets Other Than Inventory, in Note 5, included a $67 million non-cash non-taxable gain which positively impacted the tax rate.  During 2015, the Company recorded pre-tax charges of $112 million in the Latin America operating segment due to the devaluation of the Venezuelan currency which had no associated tax benefit.  As of January 2, 2016 substantially all foreign earnings were considered permanently invested.  Accumulated foreign earnings of approximately $2.0 billion, primarily in Europe, were considered indefinitely reinvested.  Due to the varying tax laws around the world and fluctuation in foreign exchange rates, it is not practicable to determine the unrecognized deferred tax liability on these earnings because the actual tax liability, if any, would be dependent on circumstances existing when a repatriation, sale, or liquidation occurs.1.

The 20142016 effective income tax rate benefited due to mark-to-market loss adjustments tofrom excess tax benefits from share-based compensation totaling $36 million for federal, state, and foreign income taxes. During 2016, as described in Note 16, the Company’s pension plans in primarily higher tax jurisdictions. This resultsCompany deconsolidated its Venezuelan operations resulting in a greater percentagepre-tax charge of total income being generated in lower$72 million with no significant associated tax jurisdictions and permanent tax differences in the U.S. having a higher percentage impact on the tax rate. As of January 3, 2015, the Company recorded a deferred tax liability of $1 million related to $23 million of foreign earnings not considered indefinitely reinvested. Accumulated foreign earnings of approximately $2.2 billion, primarily in Europe, were considered indefinitely reinvested. Due to varying tax laws around the world
and fluctuations in foreign exchange rates, it is not practicable to determine the unrecognized deferred tax liability on these earnings because the actual tax liability, if any, would be dependent on circumstances existing when a repatriation, sale or liquidation occurs.
The 2013 effective income tax rate was negatively impacted by income generated from mark-to-market adjustments for the Company’s pension plans that was generally incurred in jurisdictions with tax rates higher than the effective income tax rate. As of December 28, 2013, the Company recorded a deferred tax liability of $2 million related to $24 million of foreign earnings not considered indefinitely reinvested. Accumulated foreign earnings of approximately $2.2 billion , primarily in Europe and Mexico, were considered indefinitely reinvested. Due to varying tax laws around the world and fluctuations in foreign exchange rates, it is not practicable to determine the unrecognized deferred tax liability on these earnings because the actual tax liability, if any, would be dependent on circumstances existing when a repatriation, sale or liquidation occurs.benefit.
Management monitors the Company’s ability to utilize certain future tax deductions, operating losses and tax credit carryforwards, prior to expiration. Changes resulting from management’s assessment will result in impacts to deferred tax assets and the corresponding impacts on the effective income tax rate. Valuation allowances were recorded to reduce deferred tax assets to an amount that will, more likely than not, be realized in the future. The total tax benefit of carryforwards at year-end 20152018 and 20142017 were $55$270 million and $54$239 million, respectively, with related valuation allowances at year-end 20152018 and 20142017 of $45$166 million and $39$153 million, respectively. Of the total carryforwards at year-end 2015,2018, substantially all will expire after 2019.2022.

87




The following table provides an analysis of the Company’s deferred tax assets and liabilities as of year-end 20152018 and 2014.2017. Deferred tax assets on employee benefitsliabilities increased in 20152018 due primarily to lower asset returnsthe additional investment and discount rate decreases associated with the Company’s pension and postretirement plans.
consolidation of Multipro resulting in a deferred tax liability of $253 million.
 
Deferred tax
assets
 
Deferred tax
liabilities
 
Deferred tax
assets
 
Deferred tax
liabilities
(millions) 2015 2014 2015 2014 2018 2017 2018 2017
U.S. state income taxes $13
 $10
 $43
 $49
 $
 $
 $19
 $48
Advertising and promotion-related 15
 21
 
 
 11
 22
 
 
Wages and payroll taxes 21
 36
 
 
 20
 26
 
 
Inventory valuation 31
 
 
 
 14
 20
 
 
Employee benefits 366
 305
 
 
 132
 154
 
 
Operating loss and credit carryforwards 55
 54
 
 
Operating loss, credit and other carryforwards 270
 239
 
 
Hedging transactions 43
 48
 
 
 10
 42
 
 
Depreciation and asset disposals 
 
 345
 352
 
 
 220
 208
Trademarks and other intangibles 
 
 576
 555
 
 
 613
 332
Deferred compensation 35
 35
 
 
 20
 25
 
 
Stock options 42
 38
 
 
 31
 33
 
 
Unremitted foreign earnings 
 
 
 1
Other 86
 84
 
 
 26
 71
 
 
 707
 631
 964
 957
 534
 632
 852
 588
Less valuation allowance (63) (51) 
 
 (166) (153) 
 
Total deferred taxes $644
 $580
 $964
 $957
 $368
 $479
 $852
 $588
Net deferred tax asset (liability) $(320) $(377)     $(484) $(109)    
Classified in balance sheet as:                
Other current assets $227
 $184
    
Other current liabilities (9) (10)   
Other assets 147
 175
     $246
 $246
    
Other liabilities (685) (726)     (730) (355)    
Net deferred tax asset (liability) $(320) $(377)     $(484) $(109)    
The change in valuation allowance reducing deferred tax assets was:


(millions) 2015 2014 2013 2018 2017 2016
Balance at beginning of year $51
 $61
 $59
 $153
 $131
 $63
Additions charged to income tax expense(a) 23
 9
 17
 29
 35
 70
Reductions credited to income tax expense (7) (3) (3) (1) (28) (4)
Other (a) 
 
 (10)
Currency translation adjustments (4) (16) (2) (15) 15
 2
Balance at end of year $63
 $51
 $61
 $166
 $153
 $131
(a)Reduction due to the disposition of a business resulting in deferred tax asset and valuation allowance being eliminated.
(a) During 2017, the Company increased deferred tax assets by $15 million related to a foreign loss carryforward related to the acquisition of a majority ownership interest in a natural, bio-organic certified breakfast company. The entire adjustment of $15 million was offset by a corresponding valuation allowance because it is not expected to be used in the future. During 2016, the Company increased its deferred tax assets by $34 million relating to a revision of 2014 foreign loss carryforwards.  The entire adjustment of $34 million was offset by a corresponding adjustment in the valuation allowance because it is not expected to be used in the future. These adjustments are not considered material to the previously issued or current year financial statements. Also during 2016, the Company increased its deferred tax assets by $26 million related to a foreign loss carryforward.  The entire amount was offset by a corresponding valuation allowance because it is not expected to be used in the future.

Uncertain tax positions
The Company is subject to federal income taxes in the U.S. as well as various state, local, and foreign jurisdictions. The Company’s 20152018 provision for U.S. federal income taxes represents approximately 50%65% of the Company’s consolidated income tax provision. The Company was chosen to participate in the Internal Revenue Service (IRS) Compliance Assurance Program (CAP) beginning with the 2008 tax year. As a result, with limited exceptions, the Company is no longer subject to U.S. federal examinations by the IRS for years prior to 2015.2018. The Company is under examination for income and non-income tax filings in various state and foreign jurisdictions.
As of January 2, 2016,December 29, 2018, the Company has classified $13$12 million of unrecognized tax benefits as a current liability. Management’s estimate of reasonably possible changes in unrecognized tax benefits during the next twelve months is comprised of the current liability balance expected to be settled within one year, offset by approximately $8$4 million of projected additions related primarily to ongoing intercompany transfer pricing activity. Management is currently unaware of any issues under review that could result in significant additional payments, accruals, or other material deviation in this estimate.

88




Following is a reconciliation of the Company’s total gross unrecognized tax benefits as of the years ended January 2, 2016, January 3, 2015December 29, 2018, December 30, 2017 and December 28, 2013.31, 2016. For the 20152018 year, approximately $48$86 million represents the amount that, if recognized, would affect the Company’s effective income tax rate in future periods.
(millions) 2015 2014 2013 2018 2017 2016
Balance at beginning of year $78
 $79
 $80
 $60
 $63
 $73
Tax positions related to current year:            
Additions(a) 8
 7
 9
 51
 6
 6
Tax positions related to prior years:            
Additions 9
 10
 17
 4
 5
 1
Reductions (12) (12) (13) (13) (8) (14)
Settlements (10) (2) (14) (4) (4) 1
Lapses in statutes of limitation 
 (4) 
 (1) (2) (4)
Balance at end of year $73
 $78
 $79
 $97
 $60
 $63
(a) During the fourth quarter of 2018, the Company recorded, as part of its final estimate under SAB 118, $47 million of tax reserves related to uncertainty in our interpretation of the statute and associated regulations.
For the year ended January 2, 2016,December 29, 2018, the Company paid tax-related interest totaling $2 million and recognized $3 million reducingof tax-related interest increasing the accrual balance to $17$22 million at year end. For the year ended January 3, 2015,December 30, 2017, the Company recognized an increase of $3$2 million of tax-related interest resulting in an accrual balance of $20$21 million at January 3, 2015.year-end. For the year ended December 28, 2013,31, 2016, the Company recognized an increase of $4$2 million of tax-related interest and payments of $6 million, resulting in an accrual balance of approximately $17$19 million accrued at December 28, 2013.year-end.

NOTE 1314
DERIVATIVE INSTRUMENTS AND FAIR VALUE MEASUREMENTS
The Company is exposed to certain market risks such as changes in interest rates, foreign currency exchange rates, and commodity prices, which exist as a part of its ongoing business operations. Management uses derivative financial and commodity instruments, including futures, options, and swaps, where appropriate, to manage these risks. Instruments used as hedges must be effective at reducing the risk associated with the exposure being hedged and must be designated as a hedge at the inception of the contract.
The Company designates derivatives as cash flow hedges, fair value hedges, net investment hedges, and uses other contracts to reduce volatility in interest rates, foreign currency and commodities. As a matter of policy, the Company does not engage in trading or speculative hedging transactions.
Total notional amounts of the Company’s derivative instruments as of January 2, 2016December 29, 2018 and January 3, 2015December 30, 2017 were as follows:
(millions) 2015 2014 2018 2017
Foreign currency exchange contracts $1,210
 $764
 $1,863
 $2,172
Cross-currency contracts 1,197
 
Interest rate contracts 
 2,958
 1,608
 2,250
Commodity contracts 470
 492
 417
 544
Total $1,680
 $4,214
 $5,085
 $4,966
Following is a description of each category in the fair value hierarchy and the financial assets and liabilities of the Company that were included in each category at January 2, 2016December 29, 2018 and January 3, 2015,December 30, 2017, measured on a recurring basis.
Level 1 — Financial assets and liabilities whose values are based on unadjusted quoted prices for identical assets or liabilities in an active market. For the Company, level 1 financial assets and liabilities consist primarily of commodity derivative contracts.
Level 2 — Financial assets and liabilities whose values are based on quoted prices in markets that are not active or model inputs that are observable either directly or indirectly for substantially the full term of the asset or liability. For the Company, level 2 financial assets and liabilities consist of interest rate swaps and over-the-counter commodity and currency contracts.


The Company’s calculation of the fair value of interest rate swaps is derived from a discounted cash flow analysis based on the terms of the contract and the interest rate curve. Over-the-counter commodity derivatives are valued using an income approach based on the commodity index prices less the contract rate multiplied by the notional

89



amount. Foreign currency contracts are valued using an income approach based on forward rates less the contract rate multiplied by the notional amount. Cross-currency contracts are valued based on changes in the spot rate at the time of valuation compared to the spot rate at the time of execution, as well as the change in the interest differential between the two currencies. The Company’s calculation of the fair value of level 2 financial assets and liabilities takes into consideration the risk of nonperformance, including counterparty credit risk.
Level 3 — Financial assets and liabilities whose values are based on prices or valuation techniques that require inputs that are both unobservable and significant to the overall fair value measurement. These inputs reflect management’s own assumptions about the assumptions a market participant would use in pricing the asset or liability. The Company did not have any level 3 financial assets or liabilities as of January 2, 2016December 29, 2018 or January 3, 2015.December 30, 2017.
The following table presents assets and liabilities that were measured at fair value in the Consolidated Balance Sheet on a recurring basis as of January 2, 2016December 29, 2018 and January 3, 2015:December 30, 2017:
Derivatives designated as hedging instruments:instruments
  
 2015 2014
(millions) Level 1 Level 2 Total Level 1 Level 2 Total
Assets:            
Foreign currency exchange contracts:            
Other current assets $
 $11
 $11
 $
 $29
 $29
Interest rate
contracts (a):
            
Other assets 
 
 
 
 7
 7
Total assets $
 $11
 $11
 $
 $36
 $36
Liabilities:            
Foreign currency exchange contracts:            
Other current liabilities $
 $(10) $(10) $
 $(6) $(6)
Interest rate contracts:            
Other current liabilities 
 
 
 
 (3) (3)
Other liabilities 
 
 
 
 (16) (16)
Commodity contracts:            
Other current liabilities 
 (14) (14) 
 (12) (12)
Other liabilities 
 
 
 
 (11) (11)
Total liabilities $
 $(24) $(24) $
 $(48) $(48)
  
 2018 2017
(millions) Level 1 Level 2 Total Level 1 Level 2 Total
Assets:            
Cross currency contracts:            
Other Assets $
 $79
 $79
 $
 $
 $
Interest rate contracts (a):            
Other assets 
 17
 17
 
 
 
Total assets $
 $96
 $96
 $
 $
 $
Liabilities:            
Interest rate contracts:            
Other liabilities (a) 
 (22) (22) 
 (54) (54)
Total liabilities $
 $(22) $(22) $
 $(54) $(54)
(a)The fair value of the related hedged portion of the Company’s long-term debt, a level 2 liability, was $2.5$1.6 billion and $2.3 billion as of January 3, 2015.December 29, 2018 and December 30, 2017, respectively.
Derivatives not designated as hedging instruments:instruments
 2015 2014 2018 2017
(millions) Level 1 Level 2 Total Level 1 Level 2 Total Level 1 Level 2 Total Level 1 Level 2 Total
Assets:                        
Foreign currency exchange contracts:                        
Other current assets $
 $18
 $18
 $
 $
 $
 $
 $3
 $3
 $
 $10
 $10
Commodity contracts:                        
Other current assets 4
 
 4
 7
 
 7
 3
 
 3
 6
 
 6
Total assets $4
 $18
 $22
 $7
 $
 $7
 $3
 $3
 $6
 $6
 $10
 $16
Liabilities:                        
Foreign currency exchange contracts:                        
Other current liabilities $
 (6) $(6) $
 $
 $
 $
 (4) $(4) $
 $(14) $(14)
Commodity contracts:                        
Other current liabilities (33) 
 (33) (36) 
 (36) (9) 
 (9) (7) 
 (7)
Other liabilities 
 
 
 (4) 
 (4)
Total liabilities $(33) $(6) $(39) $(40) $
 $(40) $(9) $(4) $(13) $(7) $(14) $(21)
The Company has designated a portion of its outstanding foreign currency denominated long-term debt as a net investment hedge of a portion of the Company’s investment in its subsidiaries foreign currency denominated net

90



assets. The carrying value of this debt was $1.2$2.6 billion and $600 million$2.7 billion as of January 2, 2016December 29, 2018 and January 3, 2015,December 30, 2017, respectively.



The following amounts were recorded on the Consolidated Balance Sheet related to cumulative basis adjustments for existing fair value hedges as of December 29, 2018 and December 30, 2017.
(millions) Line Item in the Consolidated Balance Sheet in which the hedged item is included Carrying amount of the hedged liabilities Cumulative amount of fair value hedging adjustment included in the carrying amount of the hedged liabilities (a)
    December 29,
2018
December 30,
2017
 December 29,
2018
December 30,
2017
Interest rate contracts Current maturities of long-term debt $503
$402
 $3
$2
Interest rate contracts Long-term debt $3,354
$3,481
 $(18)$(22)
(a)The current maturities of hedged long-term debt includes $3 million and $2 million of hedging adjustment on discontinued hedging relationships as of December 29, 2018 and December 30, 2017. The hedged long-term debt includes $(12) million and $32 million of hedging adjustment on discontinued hedging relationships as of December 29, 2018 and December 30, 2017, respectively.
The Company has elected to not offset the fair values of derivative assets and liabilities executed with the same counterparty that are generally subject to enforceable netting agreements. However, if the Company were to offset and record the asset and liability balances of derivatives on a net basis, the amounts presented in the Consolidated Balance Sheet as of January 2, 2016December 29, 2018 and January 3, 2015December 30, 2017 would be adjusted as detailed in the following table:
As of January 2, 2016: 
  
 
  
As of December 29, 2018As of December 29, 2018 
  
 
  
 
  
 
Gross Amounts Not
Offset in the
Consolidated Balance
Sheet
 
  
 
  
 
Gross Amounts Not
Offset in the
Consolidated Balance
Sheet
 
  
 
Amounts
Presented in
the
Consolidated
Balance
Sheet
 
Financial
Instruments
 
Cash
Collateral
Received/
Posted
 
Net
Amount
 
Amounts
Presented in
the
Consolidated
Balance
Sheet
 
Financial
Instruments
 
Cash
Collateral
Received/
Posted
 
Net
Amount
Total asset derivatives $33
 $(12) $
 $21
 $102
 $(27) $(2) $73
Total liability derivatives $(63) $12
 $51
 $
 $(35) $27
 $
 $(8)
 
As of January 3, 2015: 
  
 
  
As of December 30, 2017As of December 30, 2017 
  
 
  
   
Gross Amounts Not
Offset in the
Consolidated Balance
Sheet
     
Gross Amounts Not
Offset in the
Consolidated Balance
Sheet
  
 
Amounts
Presented in
the
Consolidated
Balance
Sheet
 
Financial
Instruments
 
Cash
Collateral
Received/
Posted
 
Net
Amount
 
Amounts
Presented in
the
Consolidated
Balance
Sheet
 
Financial
Instruments
 
Cash
Collateral
Received/
Posted
 
Net
Amount
Total asset derivatives $43
 $(29) $
 $14
 $16
 $(15) $
 $1
Total liability derivatives $(88) $29
 $50
 $(9) $(75) $15
 $37
 $(23)



The effect of derivative instruments on the Consolidated Statement of Income for the years ended January 2, 2016December 29, 2018 and January 3, 2015December 30, 2017 were as follows:
Derivatives in fair value hedging relationships
(millions) 
Location of
gain (loss)
recognized in
income
 
Gain (loss)
recognized in
income (a)
  
 
  
 2015 2014
Foreign currency exchange contracts OIE $(4) $3
Interest rate contracts 
Interest
expense
 20
 17
Total   $16
 $20
(a)Includes the ineffective portion and amount excluded from effectiveness testing.

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Derivatives in cash flow hedging relationships
(millions) 
Gain (loss)
recognized in
AOCI
 
Location of
gain (loss)
reclassified
from AOCI
 
Gain (Loss)
reclassified from AOCI
into income
 
Location of
gain (loss)
recognized
in income (a)
 
Gain (loss)
recognized in
income (a)
  
 2015 2014 
  
 2015 2014 
  
 2015 2014
Foreign currency exchange contracts $26
 $34
 COGS $40
 $5
 OIE $(3) $(4)
Foreign currency exchange contracts (6) 4
 SGA expense (2) 3
 OIE 
 
Interest rate contracts (9) (69) Interest  expense (3) 9
 N/A 
 
Commodity contracts (3) (4) COGS (12) (7) OIE 
 
Total $8
 $(35)   $23
 $10
   $(3) $(4)
(a)Includes the ineffective portion and amount excluded from effectiveness testing.

Derivatives and non-derivatives in net investment hedging relationships
(millions) 
Gain (loss)
recognized in
AOCI
 
Gain (loss)
recognized in
AOCI
Gain (loss) excluded from assessment of hedge effectivenessLocation of gain (loss) in income of excluded component
 2015 2014 2018 20172018 2017 
Foreign currency denominated long-term debt $70
 $86
 $129
 $(316)$
 $
 
Cross-currency contracts 79
 
16
 
Interest expense
Total $70
 $86
 $208
 $(316)$16
 $
 
 
Derivatives not designated as hedging instruments
        
(millions) 
Location of gain
(loss)
recognized in
income
 
Gain (loss)
recognized in
income
 
Location of gain
(loss)
recognized in
income
 
Gain (loss)
recognized in
income
 
  
 2015 2014 
  
 2018 2017
Foreign currency exchange contracts COGS $16
 $
 COGS $19
 $(8)
Foreign currency exchange contracts OIE 8
 1
 SGA 1
 (1)
Interest rate contracts Interest expense 
 (4)
Foreign currency exchange contracts OIE 
 (10)
Commodity contracts COGS (63) (73) COGS (23) (18)
Commodity contracts SGA (5) (5) SGA 
 (15)
Total   $(44) $(81)   $(3) $(52)


The effect of fair value and cash flow hedge accounting on the Consolidated Income Statement for the year-to-date periods ended December 29, 2018 and December 30, 2017:
    December 29, 2018 December 30, 2017
(millions) Interest Expense COGSInterest ExpenseOther Income / (Expense)
Total amounts of income and expense line items presented in the Consolidated Income Statement in which the effects of fair value or cash flow hedges are recorded $287
 $8,155
$256
$526
 Gain (loss) on fair value hedging relationships:      
 Interest contracts:      
 Hedged items (5) 
22

 Derivatives designated as hedging instruments 9
 
(4)(1)
         
 Gain (loss) on cash flow hedging relationships:      
 Interest contracts:      
 Amount of gain (loss) reclassified from AOCI into income (8) 
(10)
 Foreign exchange contracts:      
 Amount of gain (loss) reclassified from AOCI into income 
 1



 
During the next 12 months, the Company expects $14$7 million of net deferred losses reported in accumulated other comprehensive income (AOCI) at January 2, 2016December 29, 2018 to be reclassified to income, assuming market rates remain constant through contract maturities.

Certain of the Company’s derivative instruments contain provisions requiring the Company to post collateral on those derivative instruments that are in a liability position if the Company’s credit rating falls below BB+ (S&P), or


Baa1 (Moody’s). The fair value of all derivative instruments with credit-risk-related contingent features in a liability position on January 2, 2016December 29, 2018 was $14$3 million. If the credit-risk-related contingent features were triggered as of January 2, 2016,December 29, 2018, the Company would be required to post additional collateral of $14$3 million. In addition, certain derivative instruments contain provisions that would be triggered in the event the Company defaults on its debt agreements. There were no collateral posting requirements as of January 2, 2016December 29, 2018 triggered by credit-risk-related contingent features.

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Other fair value measurements
2015 Fair Value Measurements on a Nonrecurring Basis
As part of Project K, the Company will be consolidatinghas consolidated the usage of and disposinghas disposed certain long-lived assets, including manufacturing facilities and Corporate owned assets over the term of the program. See Note 45 for more information regarding Project K.

During 2015,the year-to-date period ended December 29, 2018, long-lived assets of $31$19 million related to a manufacturing facility in the Company's North America Other reportable segment, were written down to an estimated fair value of $13$5 million due to Project K activities. The Company's calculation of the fair value of these long-lived assets is based on level 3 inputs, including market comparables, market trends and the condition of the assets.
Additionally during 2015, the Company moved from the CENCOEX foreign currency official exchange rate to the SIMADI foreign currency exchange rate for purposes of remeasuring the financial statements of its Venezuelan subsidiary. In connection with this change in foreign currency exchange rates, the Company also evaluated the carrying value of the long lived assetsDuring 2017, there were no long-lived asset impairments related to its Venezuelan subsidiary. See Note 15 for more information regarding Venezuela. During 2015, long-lived assets with a carrying value of $51 million were written down to an estimated fair value of $2 million. The Company's calculation of the fair value of these long-lived assets is based on level 3 inputs, including market comparables, market trends and the condition of the assets.
2014 Fair Value Measurements on a Nonrecurring Basis
During 2014, long-lived assets of $24 million, related to a manufacturing facility in the Company’s U.S. Snacks segment, were written down to an estimated fair value of $3 million due to Project K activities. The Company’s calculation of the fair value of long-lived assets is based on Level 3 inputs, including market comparables, market trends and the condition of the assets.K.
Financial instruments
The carrying values of the Company’s short-term items, including cash, cash equivalents, accounts receivable, accounts payable, and notes payable and current maturities of long-term debt approximate fair value. The fair value of the Company’s long-term debt, which are level 2 liabilities, is calculated based on broker quotesquotes. The fair value and carrying value of the Company's long-term debt was $8.2 billion as follows at January 2, 2016:
(millions) Fair Value Carrying Value
Current maturities of long-term debt $1,266
 $1,266
Long-term debt 5,635
 5,289
Total $6,901
 $6,555
of December 29, 2018.
Counterparty credit risk concentration
The Company is exposed to credit loss in the event of nonperformance by counterparties on derivative financial and commodity contracts. Management believes a concentration of credit risk with respect to derivative counterparties is limited due to the credit ratings and use of master netting and reciprocal collateralization agreements with the counterparties and the use of exchange-traded commodity contracts.
Master netting agreements apply in situations where the Company executes multiple contracts with the same counterparty. If these counterparties fail to perform according to the terms of derivative contracts, this could result in a loss to the Company. As of January 2, 2016,December 29, 2018, there were no counterparties that represented a significant concentration of credit risk to the Company.
For certain derivative contracts, reciprocal collateralization agreements with counterparties call for the posting of collateral in the form of cash, treasury securities or letters of credit if a fair value loss position to the Company or its counterparties exceeds a certain amount. In addition, the company is required to maintain cash margin accounts in connection with its open positions for exchange-traded commodity derivative instruments executed with the counterparty that are subject to enforceable netting agreements. As of January 2, 2016,December 29, 2018, the Company had no collateral posting requirements related to reciprocal collateralization agreements.agreements and collected approximately $20 million of collateral related to reciprocal collaterization agreements which is reflected as an increase in other liabilities. As of January 2, 2016,December 29, 2018, the Company posted $51$18 million in margin deposits for exchange-traded commodity derivative instruments, which was reflected as an increase in accounts receivable, net.
Management believes concentrations of credit risk with respect to accounts receivable is limited due to
the generally high credit quality of the Company’s major customers, as well as the large number and geographic dispersion of smaller customers. However, the Company conducts a disproportionate amount of business with a small number of large multinational grocery retailers, with the five largest accounts encompassing approximately 29%20% of consolidated trade receivables at January 2, 2016.December 29, 2018.

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Refer to Note 1 for disclosures regarding the Company’s accounting policies for derivative instruments.



NOTE 1415
CONTINGENCIES

The Company is subject to various legal proceedings, claims, and governmental inspections or investigations in the ordinary course of business covering matters such as general commercial, governmental regulations, antitrust and trade regulations, product liability, environmental, intellectual property, workers’ compensation, employment and other actions. These matters are subject to uncertainty and the outcome is not predictable with assurance. The Company uses a combination of insurance and self-insurance for a number of risks, including workers’ compensation, general liability, automobile liability and product liability.

The Company has established accruals for certain matters where losses are deemed probable and reasonably estimable. There are other claims and legal proceedings pending against the Company for which accruals have not been established. It is reasonably possible that some of these matters could result in an unfavorable judgment against the Company and could require payment of claims in amounts that cannot be estimated at January 2, 2016.December 29, 2018. Based upon current information, management does not expect any of the claims or legal proceedings pending against the Company to have a material impact on the Company’s consolidated financial statements.

In connection with the Company’s previous labor negotiations with the union representing the work-force at its Memphis, TN cereal production facility, the National Labor Relations Board (NLRB) filed a complaint alleging unfair labor practices under the National Labor Relations Act in March 2014. In July 2014, a U.S. District Court judge ruled that the Memphis employees were entitled to return to work while the underlying litigation continues and employees have subsequently returned to work. In August 2014, an NLRB Administrative Law Judge dismissed the complaint that initiated the underlying litigation. In May 2015, the NLRB reversed the decision of the Administrative Law Judge in favor of the union. The Company is appealing this decision and the case continues. This litigation is not expected to have a material effect on the production or distribution of products from the Memphis, TN facility or a material financial impact on the Company. As of January 2, 2016, the Company has not recorded a liability related to this matter as an adverse outcome is not considered probable. The Company will continue to evaluate the likelihood of potential outcomes for this case as the litigation continues.

NOTE 1516
VENEZUELA
Venezuela is considered a highly inflationary economy. As such, the functional currency for the Company's operations in Venezuela is the U.S. dollar, which in turn, requires bolivar denominated monetary assets and liabilities to be remeasured into U.S. dollars using an exchange rate at which such balances could be settled
Effective as of the balance sheet date. In addition, revenues and expenses are recorded in U.S. dollars at an appropriate rate on the date of the transaction. Gains and losses resulting from the remeasurement of the bolivar denominated monetary assets and liabilities are recorded in earnings.
In February 2013, the Venezuelan government announced a 46.5% devaluation of the official CADIVI (now named CENCOEX) exchange rate from 4.3 bolivars to 6.3 bolivars to the U.S. dollar. Additionally, the Transaction System for Foreign Currency Denominated Securities (SITME), used between May 2010 and January 2013 to translate the Company’s Venezuelan subsidiary’s financial statements to U.S. dollars, was eliminated. Accordingly, in February 2013 the Company began using the CENCOEX exchange rate to translate the Company’s Venezuelan subsidiary’s financial statements to U.S. dollars and in 2013, the Company recognized a $15 million charge as a result of the devaluation of the CENCOEX exchange rate.
From February 2013 through July 4, 2015, the Company used the CENCOEX official rate, which was 6.3 bolivars to the U.S. dollar, to remeasure its Venezuelan subsidiary’s financial statements to U.S. dollars. The CENCOEX official rate is presently restricted toward goods and services for industry sectors considered essential, which are primarily food, medicines and a few others and was still 6.3 bolivars to the U.S. dollar at January 2, 2016.
During 2013, the Venezuelan government announced a complementary currency exchange system, SICAD, followed by the establishment of another floating rate exchange system (referred to as SICAD II) during 2014. In February 2015, the Venezuelan government announced the addition of a new foreign currency exchange system referred to as the Marginal Currency System, or SIMADI, along with the merger of the SICAD II system with SICAD.

94



As of January 2,December 31, 2016, the published SICAD and SIMADI rates offered were 13.5 and 200.0 bolivars to the U.S. dollar, respectively.
The Company continues to manufacture and sell products in Venezuela as well as import limited raw materials, packaging and spare parts, where the Company has a history of successfully exchanging bolivars for U.S. dollars to pay certain vendors as required under the terms of the related purchasing arrangements. While the Company continues to qualify for participation in CENCOEX at the official rate, there has been a continued reduction in the level of U.S. dollars available to exchange, in part due to recent declines in the price of oil and the overall decline of the macroeconomic environment within the country. During 2015, the Company has experienced an increase in the amount of time it takes to exchange bolivars for U.S. dollars through the CENCOEX exchange. Given this economic backdrop, and upon review of U.S. dollar cash needs in the Company's Venezuela operations as of the quarter ended July 4, 2015, the Company concluded that it is no longer able to obtain sufficient U.S. dollars on a timely basis throughmet the CENCOEX exchange to supportaccounting criteria for consolidation of its Venezuela operations resulting insubsidiary due to a decision to remeasure our Venezuela subsidiary's financial statements usingloss of control over the SIMADI rate. The Company has evaluated all of the facts and circumstances surrounding its Venezuelan business and determined that as of January 2, 2016, the SIMADI rate continues to be the appropriate rate to use for remeasuring its Venezuelan subsidiary’s financial statements.
In connection with the change in rates on July 4, 2015,operations. Historically, the Company evaluated the carrying value of its non-monetary assets for impairment and lower of cost or market adjustments. As a result of moving from the CENCOEX official ratetook steps to the SIMADI rate, the Company recorded pre-tax charges totaling $152 million in the quarter ended July 4, 2015. Of the total charges, $100 million was recorded in COGS, $3 million was recorded in SGA, and $49 million was recorded in Other income (expense), net. These charges consist of $47 million related to the remeasurement of net monetary assets denominated in Venezuelan bolivar at the SIMADI exchange rate (recorded in Other income (expense), net), $56 million related to reducing inventory to the lower of cost or market (recorded in COGS) and $49 million related to the impairment of long-lived assets in Venezuela (recorded primarily in COGS).
For the year ended January 2, 2016, Venezuela represented approximately 2% of total net sales as the CENCOEX official rate was used to remeasure the Venezuelan subsidiary’s income statement through July 4, 2015. As of January 2, 2016, the Company’s net monetary assets denominated in the Venezuelan bolivar were immaterial after applying the SIMADI exchange rate. As of January 3, 2015 the Company’s net monetary assets denominated in the Venezuelan bolivar were approximately $100 million using the CENCOEX official rate.
The Company continues to monitor and actively manage its investment and exposures in Venezuela. The Company’s Venezuelan business does not rely heavily on imports and when items are imported, they are largely exchanged at the CENCOEX official rate however, the Company considers it reasonably possible to utilize alternate exchange mechanisms in the future. The Company is continuing to take actions to further reduce its reliance on imports in order to run its operations in Venezuela without the need for U.S. dollars,of foreign currency, including the eliminationsubstitution, where possible, of imported ingredients, where possiblematerials and developing aparts with locally produced inputs. However, the availability of certain key raw materials, even if locally sourced, was largely controlled by the local government and the Company experienced an increase in government intervention and restrictions on the local supply of these key raw materials. During the fourth quarter of 2016, the Company experienced increased disruptions and restrictions in the procurement of certain locally sourced raw materials and packaging due to local government actions, which greatly diminished the Venezuelan operation’s ability to produce products for partssale, culminating in record low production volume and materials. Less than 2%capacity utilization during the quarter. These supply chain disruptions, along with other factors such as the worsening economic environment in Venezuela and the limited access to dollars to import goods through the use of any of the total raw material needsavailable currency mechanisms, impaired the Company’s ability to effectively operate and fully control its Venezuelan subsidiary.

As of December 31, 2016, the Company deconsolidated and changed to the cost method of accounting for its Venezuelan subsidiary. During the fourth quarter of 2016, the Company recorded a $72 million pre-tax charge in Other income (expense), net as it fully impaired the value of its cost method investment in Venezuela. The deconsolidation charge included the historical cumulative translation losses of approximately $63 million related to the Company's VenezuelaVenezuelan operations are imported. Thethat had previously been recorded in accumulated other comprehensive losses within equity.
Beginning in fiscal year 2017, the Company will continue to monitor local conditions andno longer included the financial statements of its ability to obtain U.S. dollars through the various exchange mechanisms available to determine the appropriate rate for remeasurement.Venezuelan subsidiary within its consolidated financial statements.

NOTE 1617
QUARTERLY FINANCIAL DATA (unaudited)
  Net salesGross profit
(millions)2018201720182017
First$3,401
$3,248
$1,252
$1,160
Second3,360
3,175
1,209
1,225
Third3,469
3,246
1,176
1,172
Fourth3,317
3,185
1,089
1,142
 $13,547
$12,854
$4,726
$4,699


 Net sales Gross profitNet income (loss) attributable to Kellogg CompanyPer share amounts
(millions) 2015 2014 2015 20142018201720182017
 BasicDilutedBasicDiluted
First $3,556
 $3,742
 $1,245
 $1,504
$444
$266
$1.28
$1.27
$0.76
$0.75
Second 3,498
 3,685
 1,241
 1,411
596
283
1.72
1.71
0.81
0.80
Third 3,329
 3,639
 1,233
 1,292
380
288
1.10
1.09
0.83
0.83
Fourth 3,142
 3,514
 962
 856
Fourth (a)(84)417
(0.24)(0.24)1.21
1.20
 $13,525
 $14,580
 $4,681
 $5,063
$1,336
$1,254
 

95



  
 
Net income attributable
    to Kellogg Company    
 Per share amounts
(millions) 2015 2014 2015 2014
      Basic Diluted Basic Diluted
First $227
 $406
 $0.64
 $0.64
 $1.13
 $1.12
Second 223
 295
 0.63
 0.63
 0.82
 0.82
Third 205
 224
 0.58
 0.58
 0.63
 0.62
Fourth (41) (293) (0.12) (0.12) (0.82) (0.82)
  $614
 $632
        
(a)The significant decrease in the fourth quarter 2018 net income is primarily due to a mark-to-market adjustment recognized on pension assets.
The principal market for trading Kellogg shares (Ticker symbol: K) is the New York Stock Exchange (NYSE). At January 2, 2016, the closing price (on the NYSE) was $72.27 andDecember 29, 2018 there were 35,70430,802 shareholders of record.
Dividends paid per share and the quarterly price ranges on the NYSE during the last two years were:
 
Dividend
per share
 Stock price
2015 — Quarter High Low
Quarter20182017
First $0.49
 $69.84
 $61.97
$0.54
$0.52
Second 0.49
 66.38
 61.31
0.54
0.52
Third 0.50
 69.77
 62.74
0.56
0.54
Fourth 0.50
 73.51
 66.03
0.56
0.54
 $1.98
    $2.20
$2.12
2014 — Quarter      
First $0.46
 $62.13
 $56.90
Second 0.46
 69.39
 62.62
Third 0.49
 66.41
 59.83
Fourth 0.49
 67.24
 59.70
 $1.90
    
During 2015,2018, the Company recorded the following charges / (gains) in operating profit:
profit and other income (expense):
 20152018
(millions) First Second Third Fourth Full YearFirstSecondThirdFourthFull Year
Operating profit 
Restructuring and cost reduction charges $68
 $90
 $85
 $80
 $323
$(20)$(5)$(64)$(84)$(173)
(Gains) / losses on mark-to-market adjustments 67
 (35) 27
 387
 446
Gains / (losses) on mark-to-market adjustments30
3
(11)(15)7
 $135
 $55
 $112
 $467
 $769










Other income (expense) 
Restructuring and cost reduction charges$
$
$30
$
$30
Gains / (losses) on mark-to-market adjustments9
2
36
(397)$(350)










During 2014,2017, the Company recorded the following charges / (gains) in operating profit:profit and other income (expense):
 20142017
(millions) First Second Third Fourth Full YearFirstSecondThirdFourthFull Year
Operating profit 
Restructuring and cost reduction charges $54
 $78
 $92
 $74
 $298
$(138)$(98)$(136)$(39)$(411)
(Gains) / losses on mark-to-market adjustments (116) 12
 66
 822
 784
Gains / (losses) on mark-to-market adjustments(47)5
(21)(18)(81)
 $(62) $90
 $158
 $896
 $1,082










Other income (expense) 
Restructuring and cost reduction charges$(4)$3
$134
$15
$148
Gains / (losses) on mark-to-market adjustments26
1
(82)181
$126













NOTE 1718
REPORTABLE SEGMENTS
Kellogg Company is the world’s leading producer of cereal, second largest producer of cookiescrackers and crackerscookies and a leading producer of savory snacks and frozen foods. Additional product offerings include toaster pastries, cereal bars, fruit-flavored snacks, veggie foods, and veggie foods.noodles. Kellogg products are manufactured and marketed globally. Principal markets for these products include the United States and United Kingdom.
Beginning inFor the first quarter of 2015, a new Kashi operating segment was established in order to optimize future growth potential of this business. This operating segment is included inperiods presented, the North America Other reportable segment. Previously, results of Kashi were included within the U.S. Morning Foods, U.S. Snacks, and the U.S.

96



Frozen operating segments. Goodwill was reallocated between operating segments on a relative fair value basis. In conjunction with the reallocation of goodwill, an impairment analysis was performed. No impairment of the operating segments was noted. Reportable segment results of prior periods have been recast to conform to the current presentation. The Company currently has the following reportable segments: U.S. Snacks; U.S. Morning Foods; U.S. Snacks; U.S. Specialty;Specialty Channels; North America Other; Europe; Latin America; and Asia Pacific.
The Company manages its operations through 9ten operating segments that are based on product category or geographic location. These operating segments are evaluated for similarity with regards to economic characteristics, products, production processes, types or classes of customers, distribution methods and regulatory environments to determine if they can be aggregated into reportable segments. The reportable segments are discussed in greater detail below.
The U.S. Morning Foods operating segment includes cereal, toaster pastries, health and wellness bars, and beverages.
U.S. Snacks includes crackers, cookies, crackers, cereal bars, savory snacks and fruit-flavored snacks.
The U.S. Morning Foods reportable segment includes primarily cereal and toaster pastries.
U.S. Specialty Channels primarily represents food away from home channels, including food service, convenience, vending, Girl Scouts and food manufacturing. The food service business is mostly non-commercial, serving institutions such as schools and hospitals. The convenience business includes traditional convenience stores as well as alternate retailing outlets.
North America Other includes the U.S. Frozen, Kashi, Canada, and CanadaRX operating segments.  As these operating segments are not considered economically similar enough to aggregate with other operating segments and are immaterial for separate disclosure, they have been grouped together as a single reportable segment.
The 3three remaining reportable segments are based on geographic location — Europe which consists principally of European countries;countries, the Middle East and Northern Africa; Latin America which consists of Central and South America and includes Mexico; and Asia Pacific which consists of Sub-Saharan Africa, Australia and other Asian and Pacific markets.
In November 2018, the Company announced plans to reorganize Kellogg North America effective at the beginning of fiscal 2019. As a result of these changes, the Company has re-evaluated its North American operating segments and determined that effective at the beginning of fiscal 2019, the Company will have the following reportable segments: North America, Europe, Latin America, and Asia Middle East and Africa (AMEA).
Additionally, the Company announced the transfer of the Middle East, Northern Africa, and Turkey businesses out of the Europe reportable segment and into Asia Pacific. The Asia Pacific reportable segment will be renamed Kellogg AMEA, at the beginning of fiscal 2019.

Also in November 2018, the Company announced that it will begin to explore the potential sale of the cookie, fruit snacks, pie crusts, and ice cream cone businesses.  These businesses are primarily reported as part of the U.S. Snacks, U.S. Specialty Channels and North America Other reportable segments and represent approximately $900 million in net sales for the year ended December 29, 2018.  At December 29, 2018, these businesses were not classified as held for sale based upon the status of the process and board authorization.



The measurement of reportable segment results is based on segment operating profit which is generally consistent with the presentation of operating profit in the Consolidated Statement of Income. Intercompany transactions between operating segmentsReportable segment results were insignificant in all periods presented.as follows:

97



(millions) 2015 2014 2013 2018 2017 2016
Net sales            
U.S. Snacks $2,957
 $3,110
 $3,197
U.S. Morning Foods $2,992
 $3,108
 $3,195
 2,643
 2,709
 2,917
U.S. Snacks 3,234
 3,329
 3,379
U.S. Specialty 1,181
 1,198
 1,202
U.S. Specialty Channels 1,235
 1,242
 1,207
North America Other 1,687
 1,864
 1,940
 1,853
 1,612
 1,593
Europe 2,497
 2,869
 2,843
 2,395
 2,291
 2,383
Latin America 1,015
 1,205
 1,195
 947
 944
 772
Asia Pacific 919
 1,007
 1,038
 1,517
 946
 896
Consolidated $13,525
 $14,580
 $14,792
 $13,547
 $12,854
 $12,965
Operating profit            
U.S. Snacks $446
 $138
 $325
U.S. Morning Foods $474
 $479
 $469
 478
 567
 597
U.S. Snacks 385
 364
 424
U.S. Specialty 260
 266
 265
U.S. Specialty Channels 251
 312
 279
North America Other 178
 295
 314
 222
 229
 181
Europe 247
 232
 249
 297
 276
 208
Latin America 9
 169
 157
 102
 108
 84
Asia Pacific 54
 53
 67
 128
 84
 69
Total Reportable Segments 1,607
 1,858
 1,945
 1,924
 1,714
 1,743
Corporate (516) (834) 892
 (218) (327) (260)
Consolidated $1,091
 $1,024
 $2,837
 $1,706
 $1,387
 $1,483
Depreciation and amortization (a)            
U.S. Snacks $138
 $146
 $159
U.S. Morning Foods $123
 $136
 $181
 127
 120
 122
U.S. Snacks 135
 166
 144
U.S. Specialty 11
 10
 8
U.S. Specialty Channels 12
 13
 11
North America Other 74
 32
 30
 64
 51
 56
Europe 120
 92
 84
 80
 80
 114
Latin America 28
 32
 29
 37
 37
 22
Asia Pacific 29
 31
 40
 55
 33
 30
Total Reportable Segments 520
 499
 516
 513
 480
 514
Corporate 14
 4
 16
 3
 1
 3
Consolidated $534
 $503
 $532
 $516
 $481
 $517
(a)Includes asset impairment charges as discussed in Note 13.14.

Certain items such as interest expense and income taxes, while not included in the measure of reportable segment operating results, are regularly reviewed by Management for the Company’s internationally-based reportable segments as shown below.
(millions) 2015 2014 2013 2018 2017 2016
Interest expense            
North America Other $5
 $6
 $6
North America $1
 $3
 $5
Europe 5
 5
 6
 10
 16
 8
Latin America 5
 3
 1
 3
 2
 4
Asia Pacific 2
 1
 3
 5
 2
 2
Corporate 210
 194
 219
 268
 233
 387
Consolidated $227
 $209
 $235
 $287
 $256
 $406
Income taxes            
Europe $10
 $(3) $4
 $22
 $(39) $(16)
Latin America 34
 42
 35
 30
 33
 30
Asia Pacific 
 (1) 6
 24
 12
 14
Corporate & North America 115
 148
 747
 105
 404
 207
Consolidated $159
 $186
 $792
 $181
 $410
 $235


Management reviews balance sheet information, including total assets, based on geography. For all North American-based operating segments, balance sheet information is reviewed by Management in total and not on an individual operating segment basis.
 

98



(millions) 2015 2014 2013 2018 2017 2016
Total assets      
North America $10,363
 $10,489
 $10,643
Europe 3,742
 2,893
 3,007
Latin America 587
 905
 1,052
Asia Pacific 1,106
 1,111
 1,049
Corporate 1,198
 1,796
 2,583
Elimination entries (1,731) (2,041) (2,860)
Consolidated $15,265
 $15,153
 $15,474
Additions to long-lived assets            
North America $342
 $295
 $296
 $336
 $329
 $318
Europe 110
 129
 182
 90
 106
 125
Latin America 23
 31
 70
 76
 32
 24
Asia Pacific 76
 120
 85
 73
 30
 36
Corporate 2
 7
 4
 3
 4
 4
Consolidated $553
 $582
 $637
 $578
 $501
 $507
(millions) 2018 2017
Total assets    
North America $10,777
 $10,867
Europe 4,870
 4,057
Latin America 1,060
 1,094
Asia Pacific 2,812
 1,226
Corporate 649
 1,426
Elimination entries (2,388) (2,319)
Consolidated $17,780
 $16,351
The Company’s largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 21%19% of consolidated net sales during 2015, 2014,2018, 20% in 2017, and 2013,20% in 2016, comprised principally of sales within the United States.
Supplemental geographic information is provided below for net sales to external customers and long-lived assets:
(millions) 2015 2014 2013 2018 2017 2016
Net sales            
United States $8,560
 $8,876
 $9,060
 $8,176
 $8,160
 $8,413
All other countries 4,965
 5,704
 5,732
 5,371
 4,694
 4,552
Consolidated $13,525
 $14,580
 $14,792
 $13,547
 $12,854
 $12,965
Long-lived assets            
United States $2,220
 $2,283
 $2,343
 $2,197
 $2,195
 $2,208
All other countries 1,401
 1,486
 1,513
 1,534
 1,521
 1,361
Consolidated $3,621
 $3,769
 $3,856
 $3,731
 $3,716
 $3,569
Supplemental product information is provided below for net sales to external customers:
(millions) 2015 2014 2013 2018 2017 2016
Snacks $6,797
 $6,683
 $6,655
Cereal $5,871
 $6,570
 $6,753
 5,208
 5,222
 5,402
Snacks 6,698
 7,002
 7,011
Frozen 956
 1,008
 1,028
Frozen and other 1,542
 949
 908
Consolidated $13,525
 $14,580
 $14,792
 $13,547
 $12,854
 $12,965



NOTE 1819
SUPPLEMENTAL FINANCIAL STATEMENT DATA
Consolidated Statement of Income
(millions)
 2015 2014 2013
Research and development expense $193
 $199
 $199
Advertising expense $898
 $1,094
 $1,131
Advertising and consumer promotions are included in total brand-building, a measure that the Company uses to determine the level of investment it makes to support its brands.  Advertising has declined in 2015 as a result of foreign currency translation as well as the implementation of efficiency and effectiveness programs including a shift in investments to non-advertising consumer promotion programs.  Total brand-building investment has declined in 2015 approximately 50 basis points as a percentage of net sales.  Brand building is down including shifts of investment into other areas such as food, the evolving shift in media investment from TV to digital, and efficiency and effectiveness benefits. 



99



Consolidated Balance Sheet
(millions)
 2015 2014
Trade receivables $1,169
 $1,101
Allowance for doubtful accounts (8) (7)
Refundable income taxes 27
 16
Other receivables 156
 166
Accounts receivable, net $1,344
 $1,276
Raw materials and supplies $315
 $327
Finished goods and materials in process 935
 952
Inventories $1,250
 $1,279
Deferred income taxes $227
 $184
Other prepaid assets 164
 158
Other current assets $391
 $342
Land $142
 $105
Buildings 2,076
 2,154
Machinery and equipment 5,617
 6,017
Capitalized software 328
 327
Construction in progress 694
 692
Accumulated depreciation (5,236) (5,526)
Property, net $3,621
 $3,769
Other intangibles $2,315
 $2,338
Accumulated amortization (47) (43)
Other intangibles, net $2,268
 $2,295
Pension $231
 $250
Other 485
 527
Other assets $716
 $777
Accrued income taxes $42
 $39
Accrued salaries and wages 325
 320
Accrued advertising and promotion 447
 446
Other 548
 596
Other current liabilities $1,362
 $1,401
Nonpension postretirement benefits $77
 $82
Other 391
 418
Other liabilities $468
 $500
Consolidated Statement of Income
(millions)
 2018 2017 2016
Research and development expense $154
 $148
 $182
Advertising expense $752
 $732
 $736
 
Allowance for doubtful accounts
(millions)
 2015 2014 2013
Balance at beginning of year $7
 $5
 $6
Additions charged to expense 4
 6
 2
Doubtful accounts charged to reserve (3) (4) (3)
Balance at end of year $8
 $7
 $5
Consolidated Balance Sheet
(millions)
 2018 2017
Trade receivables $1,163
 $1,250
Allowance for doubtful accounts (10) (10)
Refundable income taxes 28
 23
Other receivables 194
 126
Accounts receivable, net $1,375
 $1,389
Raw materials and supplies $339
 $333
Finished goods and materials in process 991
 884
Inventories $1,330
 $1,217
Land $120
 $111
Buildings 2,061
 2,200
Machinery and equipment 5,971
 6,018
Capitalized software 438
 403
Construction in progress 583
 634
Accumulated depreciation (5,442) (5,650)
Property, net $3,731
 $3,716
Other intangibles $3,448
 $2,706
Accumulated amortization (87) (67)
Other intangibles, net $3,361
 $2,639
Pension $228
 $252
Deferred income taxes 246
 246
Other 594
 529
Other assets $1,068
 $1,027
Accrued income taxes $48
 $30
Accrued salaries and wages 309
 311
Accrued advertising and promotion 557
 582
Other 502
 551
Other current liabilities $1,416
 $1,474
Income taxes payable $115
 $192
Nonpension postretirement benefits 34
 40
Other 355
 373
Other liabilities $504
 $605
Allowance for doubtful accounts
(millions)
 2018 2017 2016
Balance at beginning of year $10
 $8
 $8
Additions charged to expense 4
 14
 9
Doubtful accounts charged to reserve (4) (12) (9)
Balance at end of year $10
 $10
 $8



Management’s Responsibility for Financial Statements
Management is responsible for the preparation of the Company’s consolidated financial statements and related notes. We believe that the consolidated financial statements present the Company’s financial position and results of operations in conformity with accounting principles that are generally accepted in the United States, using our best estimates and judgments as required.
The independent registered public accounting firm audits the Company’s consolidated financial statements in accordance with the standards of the Public Company Accounting Oversight Board and provides an objective, independent review of the fairness of reported operating results and financial position.
The board of directors of the Company has an Audit Committee composed of fivefour non-management Directors. The Committee meets regularly with management, internal auditors, and the independent registered public accounting firm to review accounting, internal control, auditing and financial reporting matters.
Formal policies and procedures, including an active Ethics and Business Conduct program, support the internal controls and are designed to ensure employees adhere to the highest standards of personal and professional

100



integrity. We have a rigorous internal audit program that independently evaluates the adequacy and effectiveness of these internal controls.





101




Management’s Report on Internal Control over Financial Reporting

Management is responsible for designing,establishing and maintaining and evaluating adequate internal control over financial reporting, as such term is defined in Rule 13a-15(f) under the Securities Exchange Act of 1934, as amended. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of the financial statements for external purposes in accordance with U.S. generally accepted accounting principles.

We conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.

SEC staff guidance discusses the exclusion of an acquired entity from management's assessment of internal control over financial reporting. Management excluded from its assessment the internal control over financial reporting of its 51% investment in Multipro Singapore Pte Ltd, which became a consolidated subsidiary in May of 2018. Multipro accounted for approximately 1% of consolidated total assets and 4% of consolidated net sales as of and for the year ended December 29, 2018.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions or that the degree of compliance with the policies or procedures may deteriorate.

Based on our evaluation under the framework in Internal Control — Integrated Framework (2013), management concluded that our internal control over financial reporting was effective as of January 2, 2016.December 29, 2018. The effectiveness of our internal control over financial reporting as of January 2, 2016December 29, 2018 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report which follows.
 



/s/ JohnSteven A. BryantCahillane
JohnSteven A. BryantCahillane
Chairman and Chief Executive Officer
 

/s/ Ronald L. DissingerFareed Khan
Ronald L. DissingerFareed Khan
Senior Vice President and Chief Financial Officer


102




Report of Independent Registered Public Accounting Firm
 
To the Shareholders and Board of Directors and Shareholders of Kellogg Company

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the consolidated financial statements, including the related notes, of Kellogg Company and its subsidiaries (the “Company”) as listed in the index appearing under Item 15(a)(1), (collectively referred to as the “consolidated financial statements”). We also have audited the Company's internal control over financial reporting as of December 29, 2018, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

In our opinion, the consolidated financial statements listed in the index appearing under Item 15(a)(1)referred to above present fairly, in all material respects, the financial position of Kelloggthe Company as of December 29, 2018 and its subsidiaries at January 2, 2016 and January 3, 2015,December 30, 2017, and the results of theirits operations and theirits cash flows for each of the three years in the period ended January 2, 2016December 29, 2018 in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of January 2, 2016,December 29, 2018, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). COSO.

Basis for Opinions

The Company’sCompany's management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express opinions on thesethe Company’s consolidated financial statements and on the Company’sCompany's internal control over financial reporting based on our integrated audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.

Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence supportingregarding the amounts and disclosures in the consolidated financial statements, assessingstatements. Our audits also included evaluating the accounting principles used and significant estimates made by management, andas well as evaluating the overall presentation of the consolidated financial statement presentation.statements. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

As described in Management’s Report on Internal Control over Financial Reporting, management has excluded Multipro Singapore Pte Ltd from its assessment of internal control over financial reporting as of December 29, 2018 because it became a consolidated subsidiary in May of 2018. We have also excluded Multipro Singapore Pte Ltd from our audit of internal control over financial reporting. Multipro Singapore Pte Ltd is a majority owned subsidiary whose total assets and total revenues excluded from management’s assessment and our audit of internal control over financial reporting represent 1% and 4%, respectively, of the related consolidated financial statement amounts as of and for the year ended December 29, 2018.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting


includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.


/s/PricewaterhouseCoopers LLP

Detroit, Michigan
February 24, 201625, 2019


103We have served as the Company’s auditor since at least 1937. We have not been able to determine the specific year we began serving as auditor of the Company.




ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
None.
ITEM 9A. CONTROLS AND PROCEDURES

(a) Disclosure Controls and Procedures.
We maintain disclosure controls and procedures that are designed to ensureprovide reasonable assurance that information required to be disclosed in our reports that we file or submit under the Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer as appropriate, to allow timely decisions regarding required disclosure under Rules 13a-15(e) and 15d-15(e).disclosure. Disclosure controls and procedures, no matter how well designed and operated, can provide only reasonable, rather than absolute, assurance of achieving the desired control objectives.

As of January 2, 2016,December 29, 2018, management carried out an evaluation under the supervision and with the participation of our Chief Executive Officer and our Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures. SEC staff guidance discusses the exclusion of an acquired entity from management's assessment of internal control over financial reporting and disclosure controls and procedures. Management excluded from its assessment those disclosure controls and procedures of Multipro, which was consolidated in May 2018, upon acquiring an additional 1% ownership interest, that are subsumed by internal control over financial reporting. Multipro is a 51% owned and accounted for approximately 1% of consolidated total assets and 4% of consolidated net sales as of and for the year ended December 29, 2018. Based on the foregoing evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective at the reasonable assurance level.

(b) Internal Control over Financial Reporting.
Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, we have included a report of management’s assessment of the design and effectiveness of our internal control over financial reporting as part of this Annual Report on Form 10-K. The independent registered public accounting firm of PricewaterhouseCoopers LLP also attested to,audited, and reported on, the effectiveness of our internal control over financial reporting. Management’s report and the independent registered public accounting firm’s attestationaudit report are included in our 20152018 financial statements in Item 8 of this Report under the captions entitled “Management’s Report on Internal Control over Financial Reporting” and “Report of Independent Registered Public Accounting Firm” and are incorporated herein by reference.

(c) During the third quarter of 2014, we went live with the first phase of our Global Business Services (GBS) initiative,Changes in conjunction with Project K, which includes the reorganization and relocation of certain financial and operational service processes, internal to the organization. This initiative is expected to continue through 2016 and will impact the design of our control framework. During the transition to GBS, we have put additional controls in place to monitor and maintain appropriate internal controls impacting financial reporting.Internal Control over Financial Reporting.
There have beenwere no other changes in our internal control over financial reportingduring the quarter ended December 29, 2018, that have materially affected, or are reasonably likely to materially affect our internal controlcontrols over financial reporting.
ITEM 9B. OTHER INFORMATION
Not applicable.


PART III
 
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
Directors — Refer to the information in our Proxy Statement to be filed with the Securities and Exchange Commission for the Annual Meeting of Shareowners to be held on April 29, 201626, 2019 (the “Proxy Statement”), under the caption “Proposal 1 — Election of Directors,” which information is incorporated herein by reference.
Identification and Members of Audit Committee; Audit Committee Financial Expert — Refer to the information in the Proxy Statement under the caption “Board and Committee Membership,” which information is incorporated herein by reference.
Executive Officers of the Registrant — Refer to “Executive Officers” under Item 1 of this Report.


For information concerning Section 16(a) of the Securities Exchange Act of 1934 — Refer to the information under the caption “Security Ownership — Section 16(a) Beneficial Ownership Reporting Compliance” of the Proxy Statement, which information is incorporated herein by reference.

104



Code of Ethics for Chief Executive Officer, Chief Financial Officer and Controller —We have adopted a Global Code of Ethics which applies to our chief executive officer, chief financial officer, corporate controller and all our other employees, and which can be found at www.kelloggcompany.com. Any
amendments or waivers to the Global Code of Ethics applicable to our chief executive officer, chief financial officer or corporate controller may also be found at www.kelloggcompany.com.

ITEM 11. EXECUTIVE COMPENSATION
Refer to the information under the captions “2015“2018 Director Compensation and Benefits,” “Compensation Discussion and Analysis,” “Executive Compensation,” “Retirement and Non-Qualified Defined Contribution and Deferred Compensation Plans,” and “Potential Post-Employment Payments” of the Proxy Statement, which is incorporated herein by reference. See also the information under the caption “Compensation and Talent Management Committee Report” of the Proxy Statement, which information is incorporated herein by reference; however, such information is only “furnished” hereunder and not deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
Refer to the information under the captions “Security Ownership — Five Percent Holders” and, “Security Ownership — Officer and Director Stock Ownership” of the Proxy Statement, which information is incorporated herein by reference.
Securities Authorized for Issuance Under Equity Compensation Plans
EQUITY COMPENSATION PLAN INFORMATION

(millions, except per share data)
Plan category
 
Number of securities to
be issued upon  exercise
of outstanding options,
warrants and rights as
of January 2, 2016 (a)
 
Weighted-average
exercise price of
outstanding options,
warrants and
rights as of
January 2, 2016 (b)
 
Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding  securities
reflected in column (a) as
of January 2, 2016 (c)*
(millions, except per share data)   
Plan Category Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants and Rights as of December 29, 2018 (a) Weighted-Average Exercise Price of Outstanding Options, Warrants and Rights as of December 29, 2018 ($)(b) 
Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans (excluding Securities Reflected in Column (a)) as of December 29, 2018
(c)(1)
Equity compensation plans approved by security holders 20.5
 $58
 16.4
 15.4
(2) 66 20.2(3)
Equity compensation plans not approved by security holders 
 NA
 0.3
 
 NA 0.3 
Total 20.5
 $58
 16.7
 15.4
  66 20.5 


*(1)
The total number of shares remaining available for issuance under the 2013 Long-term2017 Long-Term Incentive Plan will be reduced by two shares for each share issued pursuant to an award other than a stock option or stock appreciation right, or potentially issuable pursuant to an outstanding award other than a stock option or stock appreciation right, which will in each case reduce the total number of shares remaining by one share for each share issued.

(2)Includes 13.7 million stock options and 1.7 million restricted share units.
(3)
The total number of shares available remaining for issuance as of December 29, 2018 for each Equity Compensation Plan approved by shareowners are as follows:
- The 2017 Long-Term Incentive Plan - 19.8 million;
- The Non-Employee Director Stock Plan (2009 Director Plan) - 0.2 million;
- The 2002 Employee Stock Purchase Plan - 0.2 million.


Three plans are considered “Equity compensation plans not approved by security holders.” The Kellogg Share Incentive Plan, which was adopted in 2002 and is available to most U.K. employees of specified Kellogg Company subsidiaries; a similar plan, which is available to employees in the Republic of Ireland; and the Deferred Compensation Plan for Non-Employee Directors, which was adopted in 1986 and amended in 1993 and 2002.
Under the Kellogg Share Incentive Plan, eligible U.K. employees may contribute up to 1,500 Pounds Sterling annually to the plan through payroll deductions. The trustees of the plan use those contributions to buy shares of our common stock at fair market value on the open market, with Kellogg matching those contributions on a 1:1 basis. Shares must be withdrawn from the plan when employees cease employment. Under current law, eligible employees generally receive certain income and other tax benefits if those shares are held in the plan for a specified number of years. A similar plan is also available to employees in the Republic of Ireland. As these plans are open market plans with no set overall maximum, no amounts for these plans are included in the above table. However, approximately 48,00063,000 shares were purchased by eligible employees under the Kellogg Share Incentive Plan, the plan for the Republic of Ireland and other similar predecessor plans during 2015,2018, with approximately an additional 48,00063,000 shares being provided as matched shares.
The Deferred Compensation Plan for Non-Employee Directors was amended and restated during 2013. Under the Deferred Compensation Plan for Non-Employee Directors, non-employee Directors may elect to defer all or part of their compensation (other than expense reimbursement) into units which are credited to their accounts. The units have a value equal to the fair market value of a share of our common stock on the appropriate date, with dividend

105



equivalents being earned on the whole units in non-employee Directors’ accounts. Units must be paid in shares of our common stock, either in a lump sum or in up to ten annual installments, with the installments to begin as soon as practicable after the non-employee Director’s service as a Director terminates. No more than 300,000 shares are authorized for use under this plan, of which approximately 1,00024,000 had been issued as of January 2, 2016.December 29, 2018.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
Refer to the information under the captions “Corporate Governance — Director Independence” and “Related Person Transactions” of the Proxy Statement, which information is incorporated herein by reference.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES
Refer to the information under the captions “Proposal 3 — Ratification of PricewaterhouseCoopers LLP — Fees Paid to Independent Registered Public Accounting Firm” and “Proposal 3 — Ratification of PricewaterhouseCoopers LLP — Preapproval Policies and Procedures” of the Proxy Statement, which information is incorporated herein by reference.


PART IV
 
ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES
The Consolidated Financial Statements and related Notes, together with Management’s Report on Internal Control over Financial Reporting, and the Report thereon of PricewaterhouseCoopers LLP dated February 24, 2016,25, 2019, are included herein in Part II, Item 8.
(a) 1. Consolidated Financial Statements


Consolidated Statement of Income for the years ended January 2, 2016, January 3, 2015December 29, 2018, December 30, 2017 and December 28, 2013.31, 2016.
Consolidated Statement of Comprehensive Income for the years ended January 2, 2016, January 3, 2015December 29, 2018, December 30, 2017 and December 28, 2013.31, 2016.
Consolidated Balance Sheet at January 2, 2016December 29, 2018 and January 3, 2015.December 30, 2017.
Consolidated Statement of Equity for the years ended January 2, 2016, January 3, 2015December 29, 2018, December 30, 2017 and December 28, 2013.31, 2016.
Consolidated Statement of Cash Flows for the years ended January 2, 2016, January 3, 2015December 29, 2018, December 30, 2017 and December 28, 2013.31, 2016.
Notes to Consolidated Financial Statements.
Management’s Report on Internal Control over Financial Reporting.
Report of Independent Registered Public Accounting Firm.
(a) 2. Consolidated Financial Statement Schedule
All financial statement schedules are omitted because they are not applicable or the required information is shown in the financial statements or the notes thereto.
(a) 3. Exhibits required to be filed by Item 601 of Regulation S-K
The information called for by this Item is incorporated herein by reference from the Exhibit Index included in this Report.


106ITEM 16. FORM 10-K SUMMARY



SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized, this 24th day of February, 2016.
KELLOGG COMPANY
By:/s/    John A. Bryant        
John A. Bryant
Chairman and Chief Executive Officer




Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.
NameCapacityDate
/s/    John A. Bryant        
John A. Bryant
Chairman and Chief Executive Officer and Director (Principal Executive Officer)February 24, 2016
/s/    Ronald L. Dissinger        
Ronald L. Dissinger
Senior Vice President and Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer)February 24, 2016
*
Stephanie A. Burns
DirectorFebruary 24, 2016
*
John T. Dillon
DirectorFebruary 24, 2016
*
Gordon Gund
DirectorFebruary 24, 2016
*
Zachary Gund
DirectorFebruary 24, 2016
*
James M. Jenness
DirectorFebruary 24, 2016
*
Ann McLaughlin Korologos
DirectorFebruary 24, 2016
*
Donald R. Knauss
DirectorFebruary 24, 2016
*
Mary Laschinger
DirectorFebruary 24, 2016
*
Cynthia H. Milligan
DirectorFebruary 24, 2016
*
La June Montgomery Tabron
DirectorFebruary 24, 2016
*
Rogelio M. Rebolledo
DirectorFebruary 24, 2016
*
Carolyn M. Tastad
DirectorFebruary 24, 2016
*
Noel R. Wallace
DirectorFebruary 24, 2016




* By:
/s/    Gary H. Pilnick        
Gary H. Pilnick
Attorney-in-factFebruary 24, 2016
Not applicable.



EXHIBIT INDEX
 
       
Exhibit
No.
  Description  
Electronic(E),
Paper(P) or
Incorp. By
Ref.(IBRF)
 

  Amended and Restated Transaction Agreement between us and The Procter & Gamble Company, incorporated by reference to Exhibit 1.1 of our Current Report on Form 8-K dated May 31, 2012, Commission file number 1-4171.   IBRF  

  Amended Restated Certificate of Incorporation of Kellogg Company, incorporated by reference to Exhibit 4.1 to our Registration Statement on Form S-8, file number 333-56536.   IBRF  

  Bylaws of Kellogg Company, as amended, incorporated by reference to Exhibit 3.1 to our Current Report on Form 8-K dated February 23, 2016,December 15, 2017, Commission file number 1-4171.   IBRF  

  Indenture and Supplemental Indenture, dated March 15, and March 29, 2001, respectively, between Kellogg Company and BNY Midwest Trust Company, including the form of 7.45% Debentures due 2031, incorporated by reference to Exhibit 4.01 to our Quarterly Report on Form 10-Q for the quarter ending March 31, 2001, Commission file number 1-4171.IBRF
Supplemental Indenture, dated March 29, 2001, between Kellogg Company and BNY Midwest Trust Company, including the form of 7.45% Debentures due 2031, incorporated by reference to Exhibit 4.02 to our Quarterly Report on Form 10-Q for the quarter ending March 31, 2001, Commission file number 1-4171.  IBRF 
4.02
  FormIndenture, dated as of IndentureMay 21, 2009, between Kellogg Company and The Bank of New York Mellon Trust Company, N.A., incorporated by reference to Exhibit 4.1 to our Registration Statement on Form S-3, Commission file number 333-159303.333-209699.   IBRF  
4.03
Officers’ Certificate of Kellogg Company (with form of Kellogg Company 4.450% Senior Note Due May 30, 2016), incorporated by reference to Exhibit 4.2 to our Current Report on Form 8-K dated May 18, 2009, Commission file number 1-4171.IBRF

  Officers’ Certificate of Kellogg Company (with form of Kellogg Company 4.150% Senior Note Due 2019), incorporated by reference to Exhibit 4.2 to our Current Report on Form 8-K dated November 16, 2009, Commission file number 1-4171.   IBRF  

  Officers’ Certificate of Kellogg Company (with form of Kellogg Company 4.000% Senior Note Due 2020), incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated December 8, 2010, Commission file number 1-4171.   IBRF  

Officers’ Certificate of Kellogg Company (with form of Kellogg Company 3.25% Senior Note Due 2018), incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated May 15, 2011, Commission file number 1-4171.IBRF




Exhibit
No.
Description
Electronic(E),
Paper(P) or
Incorp. By
Ref.(IBRF)
4.07
Officers’ Certificate of Kellogg Company (with form of Kellogg Company 1.875% Senior Note Due 2016), incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated November 17, 2011, Commission file number 1-4171.IBRF
4.08
  Officers’ Certificate of Kellogg Company (with form of 1.125% Senior Note due 2015, 1.750% Senior Note due 2017 and 3.125% Senior Note due 2022), incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated May 17, 2012, Commission file number 1-4171.   IBRF  


4.09

Indenture, dated as of May 22, 2012, between Kellogg Canada Inc., Kellogg Company, and BNY Trust Company of Canada and The Bank of New York Mellon Trustee Company, N.A., as trustees, incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated May 22, 2012, commission file number 1-4171.
  IBRF
4.10
First Supplemental Indenture, dated as of May 22, 2012, between Kellogg Canada, Inc., Kellogg Company, and BNY Trust Company of Canada and The Bank of New York Mellon Trustee Company, N.A., as trustees incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated May 22, 2012, Commission file number 1-4171.  IBRF
Exhibit
No.
Description
Electronic(E),
Paper(P) or
Incorp. By
Ref.(IBRF)
 
4.11
  Officer’s Certificate of Kellogg Company (with form of Floating Rate Senior Notes due 2015 and 2.750% Senior Notes due 2023), incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated February 14, 2013, Commission file number 1-4171.   IBRF  
4.12
Second Supplemental Indenture dated as of May 22, 2014, between Kellogg Canada Inc., Kellogg Company, and BNY Trust Company of Canada and The Bank of New York Mellon Trustee Company, N.A., as trustees, incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated May 22, 2014, commission file number 1-4171.IBRF
4.13
 Officer’s Certificate of Kellogg Company (with form of 1.250% Senior Notes due 2025), incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated March 9, 2015, Commission file number 1-4171.  IBRF 
10.01
 Officers’ Certificate of Kellogg Company Excess Benefit Retirement Plan,(with form of 3.250% Senior Notes due 2026 and 4.500% Senior Debentures due 2046), incorporated by reference to Exhibit 10.014.1 to our AnnualCurrent Report on Form 10-K for the fiscal year ended December 31, 1983,8-K dated March 7, 2016, Commission file number 1-4171.*  IBRF 
10.02
 Officers’ Certificate of Kellogg Company Supplemental Retirement Plan,(with form of 1.000% Senior Notes due 2024), incorporated by reference to Exhibit 10.054.1 to our AnnualCurrent Report on Form 10-K for the fiscal year ended December 31, 1990,8-K dated May 19, 2016, Commission file number 1-4171.*  IBRF 
10.03
Officers’ Certificate of Kellogg Company (with form of 2.650% Senior Notes due 2023), incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated November 15, 2016, Commission file number 1-4171.IBRF
Officers’ Certificate of Kellogg Company (with form of 0.800% Senior Notes due 2022), incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated May 17, 2017, Commission file number 1-4171.IBRF
Officers’ Certificate of Kellogg Company (with form of 3.400% Senior Notes due 2027), incorporated by reference to Exhibit 4.1 to our Current Report on Form 8-K dated November 13, 2017, Commission file number 1-4171.IBRF
Officers’ Certificate of Kellogg Company (with form of 3.250% Senior Notes due 20201 and form of 4.300% Senior Notes due 2028), incorporated by reference to Exhibit 4.1 of our Current Report on Form 8-K dated May 15, 2018, Commission file number 1-4171.
  Kellogg Company Supplemental Savings and Investment Plan, as amended and restated as of January 1, 2003, incorporated by reference to Exhibit 10.03 to our Annual Report on Form 10-K for the fiscal year ended December 28, 2002, Commission file number 1-4171.*   IBRF 





Exhibit10.02
No.
Description
Electronic(E),
Paper(P) or
Incorp. By
Ref.(IBRF)
10.04
Kellogg Company International Retirement Plan, incorporated by reference to Exhibit 10.05 to our Annual Report on Form 10-K for the fiscal year ended December 31, 1997, Commission file number 1-4171.*IBRF
10.05
Kellogg Company Executive Survivor Income Plan, incorporated by reference to Exhibit 10.06 to our Annual Report on Form 10-K for the fiscal year ended December 31, 1985, Commission file number 1-4171.*IBRF
10.06
Kellogg Company Key Executive Benefits Plan, incorporated by reference to Exhibit 10.09 to our Annual Report on Form 10-K for the fiscal year ended December 31, 1991, Commission file number 1-4171.*IBRF
10.07
  Kellogg Company Key Employee Long Term Incentive Plan, incorporated by reference to Exhibit 10.610.07 to our Annual Report on Form 10-K for the fiscal year ended December 29, 2007, Commission file number 1-4171.*   IBRF 
10.08
Kellogg Company Senior Executive Officer Performance Bonus Plan, incorporated by reference to Exhibit 10.10 to our Annual Report on Form 10-K for the fiscal year ended December 31, 1995, Commission file number 1-4171.*IBRF
10.09
  Kellogg Company 2000 Non-Employee Director Stock Plan, incorporated by reference to Exhibit 10.10 to our Annual Report on Form 10-K for the fiscal year ended December 29, 2007, Commission file number 1-4171.*   IBRF 
10.10
Kellogg Company Bonus Replacement Stock Option Plan, incorporated by reference to Exhibit 10.12 to our Annual Report on Form 10-K for the fiscal year ended December 31, 1997, Commission file number 1-4171.*IBRF
10.11
Kellogg Company Executive Compensation Deferral Plan incorporated by reference to Exhibit 10.13 to our Annual Report on Form 10-K for the fiscal year ended December 31, 1997, Commission file number 1-4171.*IBRF
10.12
Employment Letter between us and James M. Jenness, incorporated by reference to Exhibit 10.18 to our Annual Report in Form 10-K for the fiscal year ended January 1, 2005, Commission file number 1-4171.*IBRF
10.13
Agreement between us and other executives, incorporated by reference to Exhibit 10.05 of our Quarterly Report on Form 10-Q for the quarter ended June 30, 2000, Commission file number 1-4171.*IBRF
10.14
Stock Option Agreement between us and James Jenness, incorporated by reference to Exhibit 4.4 to our Registration Statement on Form S-8, file number 333-56536.*IBRF





       
Exhibit
No.
  Description  
Electronic(E),
Paper(P) or
Incorp. By
Ref.(IBRF)
 
10.15
Agreement between us and other executives, incorporated by reference to Exhibit 10.05 of our Quarterly Report on Form 10-Q for the quarter ended June 30, 2000, Commission file number 1-4171.*IBRF
  Kellogg Company 2002 Employee Stock Purchase Plan, as amended and restated as of January 1, 2008, incorporated by reference to Exhibit 10.22 to our Annual Report on Form 10-K for the fiscal year ended December 29, 2007, Commission file number 1-4171.*   IBRF  
10.16
  Kellogg Company 1993 Employee Stock Ownership Plan, incorporated by reference to Exhibit 10.23 to our Annual Report on Form 10-K for the fiscal year ended December 29, 2007, Commission file number 1-4171.*   IBRF 
10.17
  Kellogg Company 2003 Long-Term Incentive Plan, as amended and restated as of December 8, 2006, incorporated by reference to Exhibit 10. to our Annual Report on Form 10-K for the fiscal year ended December 30, 2006, Commission file number 1-4171.*   IBRF  
10.18
  Kellogg Company Severance Plan, incorporated by reference to Exhibit 10.10.25 of our Annual Report on Form 10-K for the fiscal year ended December 28, 2002, Commission file number 1-4171.*   IBRF  
10.19
Form of Non-Qualified Option Agreement for Senior Executives under 2003 Long-Term Incentive Plan, incorporated by reference to Exhibit 10.4 to our Quarterly Report on Form 10-Q for the fiscal period ended September 25, 2004, Commission file number 1-4171.*IBRF
10.20
Form of Restricted Stock Grant Award under 2003 Long-Term Incentive Plan, incorporated by reference to Exhibit 10.5 to our Quarterly Report on Form 10-Q for the fiscal period ended September 25, 2004, Commission file number 1-4171.*IBRF
10.21
Form of Non-Qualified Option Agreement for Non-Employee Director under 2000 Non-Employee Director Stock Plan, incorporated by reference to Exhibit 10.6 to our Quarterly Report on Form 10-Q for the fiscal period ended September 25, 2004, Commission file number 1-4171.*IBRF
10.22
  First Amendment to the Key Executive Benefits Plan, incorporated by reference to Exhibit 10.39 of our Annual Report in Form 10-K for our fiscal year ended January 1, 2005, Commission file number 1-4171.*   IBRF  
10.23
Restricted Stock Grant/Non-Compete Agreement between us and John Bryant, incorporated by reference to Exhibit 10.1 of our Quarterly Report on Form 10-Q for the period ended April 2, 2005, Commission file number 1-4171 (the “2005 Q1 Form 10-Q”).*IBRF
10.24
  Executive Survivor Income Plan, incorporated by reference to Exhibit 10.42 of our Annual Report in Form 10-K for our fiscal year ended December 31, 2005, Commission file number 1-4171.*   IBRF 
10.25
Agreement between us and James M. Jenness, incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K dated October 20, 2006, Commission file number 1-4171.*IBRF




Exhibit
No.
Description
Electronic(E),
Paper(P) or
Incorp. By
Ref.(IBRF)
10.26
Letter Agreement between us and John A. Bryant, dated July 23, 2007, incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K dated July 23, 2007, Commission file number 1-4171.*IBRF
10.27
Agreement between us and James M. Jenness, dated February 22, 2008, incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K dated February 22, 2008, Commission file number 1-4171.*IBRF
10.28
  Form of Amendment to Form of Agreement between us and certain executives, incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K dated December 18, 2008, Commission file number 1-4171.*   IBRF  
10.29
Amendment to Letter Agreement between us and John A. Bryant, dated December 18, 2008, incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K dated December 18, 2008, Commission file number 1-4171.*IBRF
10.30
Form of Restricted Stock Grant Award under 2003 Long-Term Incentive Plan, incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K dated December 18, 2008, Commission file number 1-4171.*IBRF
10.31
Form of Option Terms and Conditions for SVP Executive Officers under 2003 Long-Term Incentive Plan, incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K dated February 20, 2009, Commission file number 1-4171.*IBRF
10.32
  Kellogg Company 2009 Long-Term Incentive Plan, incorporated by reference to Exhibit 10.1 to our Registration Statement on Form S-8 dated April 27, 2009, Commission file number 333-158824.*   IBRF  
10.33
  Kellogg Company 2009 Non-Employee Director Stock Plan, incorporated by reference to Exhibit 10.1 to our Registration Statement on Form S-8 dated April 27, 2009, Commission file number 333-158826.*   IBRF  
10.34
  Form of Option Terms and Conditions under 2009 Long-Term Incentive Plan, incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K dated February 25, 2011, Commission file number 1-4171.   IBRF  


10.35

Exhibit
No.
Description
Electronic(E),
Paper(P) or
Incorp. By
Ref.(IBRF)
  Letter Agreement between us and Gary Pilnick, dated May 20, 2008, incorporated by reference to Exhibit 10.54 to our Annual Report on Form 10-K for the fiscal year ended January 1, 2011, commission file number 1-4171.*   IBRF 
10.36
  Kellogg Company Senior Executive Annual Incentive Plan, incorporated by reference to Appendix AForm of our Board of Directors’ proxy statement for the annual meeting of shareholders held on April 29, 2011.*IBRF
10.37
2012-2014 Executive Performance Plan,Option Terms and Conditions, incorporated by reference to Exhibit 10.1 of10.2 to our Current Report on Form 8-K dated February 23, 2012, Commission file number 1-4171.*   IBRF  
Kellogg Company 2013 Long-Term Incentive Plan, incorporated by reference to Exhibit 10.1 to our Registration Statement on Form S-8, file number 333-188222.*IBRF
Kellogg Company Pringles Savings and Investment Plan, incorporated by reference to Exhibit 4.3 to our Registration Statement on Form S-8, file number 333-189638.*IBRF
Amendment Number 1. to the Kellogg Company Pringles Savings and Investment Plan, incorporated by reference to Exhibit 4.4 to our Registration Statement on Form S-8, file number 333-189638.*IBRF
Kellogg Company Deferred Compensation Plan for Non-Employee Directors, incorporated by reference to Exhibit 10.49 to our Annual Report on Form 10-K dated February 24, 2014, Commission file number 1-4171.*IBRF
Kellogg Company Executive Compensation Deferral Plan, incorporated by reference to Exhibit 10.50 to our Annual Report on Form 10-K dated February 24, 2014, Commission file number 1-4171.*IBRF
Kellogg Company Change of Control Severance Policy for Key Executives, incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K dated December 11, 2014.*IBRF
Form of Option Terms and Conditions, incorporated by reference to Exhibit 10.2 of our Current Report on Form 8-K dated February 24, 2015, Commission file number 1-4171.*IBRF
2016-2018 Executive Performance Plan, incorporated by reference to Exhibit 10.1 of our Current Report on Form 8-K dated February 23, 2016, Commission file number 1-4171.*IBRF
Form of Option Terms and Conditions, incorporated by reference to Exhibit 10.2 of our Current Report on Form 8-K dated February 23, 2016, Commission file number 1-4171.*IBRF
2017-2019 Executive Performance Plan, incorporated by reference to Exhibit 10.1 of our Current Report on Form 8-K dated February 24, 2017, Commission file number 1-4171.*IBRF
Form of Restricted Stock Unit Terms and Conditions, incorporated by reference to Exhibit 10.2 of our Current Report on Form 8-K dated February 24, 2017, Commission file number 1-4171.*IBRF





       
Exhibit
No.
  Description  
Electronic(E),
Paper(P) or
Incorp. By
Ref.(IBRF)
 
10.38
Form of Option Terms and Conditions, incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K dated February 23, 2012, Commission file number 1-4171.*IBRF
10.39
Form of Restricted Stock Terms and Conditions, incorporated by reference to Exhibit 10.45 to our Annual Report on Form 10-K for the fiscal year ended December 31, 2011, Commission file number 1-4171.*IBRF
10.40
Form of Restricted Stock Unit Terms and Conditions, incorporated by reference to Exhibit 10.45 to our Annual Report on Form 10-K for the fiscal year ended December 29, 2012, Commission file number 1-4171.*IBRF
10.41
2013-2015 Executive Performance Plan, incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K dated February 27, 2013, Commission file number 1-4171.*IBRF
10.42
 Kellogg Company 20132017 Long-Term Incentive Plan, incorporated by reference to Exhibit 10.1 to our Registration Statement on Form S-8, file number 333-188222.333-217769.*  IBRF 
10.43
 Kellogg Company Pringles Savings and Investment Plan,Letter agreement with Steve Cahillane, dated September 22, 2017, incorporated by reference to Exhibit 4.3 to10.1 of our Registration Statement on Form S-8, file number 333-189638.*IBRF
10.44
Amendment Number 1. to the Kellogg Company Pringles Savings and Investment Plan, incorporated by reference to Exhibit 4.4 to our Registration Statement on Form S-8, file number 333-189638.*IBRF
10.45
Kellogg Company Deferred Compensation Plan for Non-Employee Directors, incorporated by reference to Exhibit 10.49 to our AnnualCurrent Report on Form 10-K8-K dated February 24, 2014,September 28, 2017, Commission file number 1-4171.*  IBRF 
10.46
 Kellogg Company Executive Compensation Deferral Plan,Letter agreement with John Bryant, dated September 22, 2017, incorporated by reference to Exhibit 10.50 to10.2 of our AnnualCurrent Report on Form 10-K8-K dated February 24, 2014,September 28, 2017, Commission file number 1-4171.*  IBRF 
10.47
 2014-2016Five-Year Credit Agreement dated as of January 30, 2018 with JPMorgan Chase Bank, N.A., as Administrative Agent, Barclays Bank PLC, as Syndication Agent, Bank of America, N.A., Citibank, N.A., Cooperatieve Rabobank U.A., New York Branch, Morgan Stanley MUFG Loan Partners, LLC and Wells Fargo Bank, National Association, as Documentation Agents, JPMorgan Chase Bank, N.A., Barclays Bank PLC, Merrill Lynch, Pierce, Fenner & Smith Incorporated, Citigroup Global Markets Inc., Cooperatieve Rabobank U.A., New York Branch, Morgan Stanley MUFG Loan Partners, LLC and Wells Fargo Securities, LLC, as Joint Lead Arrangers and Joint Bookrunners and the lenders named therein, incorporated by reference to Exhibit 4.1 of our Current Report on Form 8-K dated February 1, 2018, Commission file number 1-4171.IBRF
Letter Agreement with Paul Norman, dated February 16, 2018, incorporated by reference to Exhibit 10.1 of our Current Report on Form 8-K dated February 16, 2018, Commission file number 1-4171.*IBRF
2018-2020 Executive Performance Plan, incorporated by reference to Exhibit 10.1 of our Current Report on Form 8-K dated February 27, 2014,22, 2018, Commission file number 1-4171.*  IBRF 
10.48
 Five-Year Credit Agreement dated asForm of February 28, 2014 with JPMorgan Chase Bank, N.A., as Administrative Agent, Barclays Capital, as Syndication Agent, BNP Paribas, Cooperatieve Centrale Raiffeisen-Boerenleenbank B.A., “Rabobank Nederland”, New York BranchRestricted Stock Unit Terms and Wells Fargo Bank, N.A., as Documentation Agents, J.P. Morgan Securities LLC, Barclays Capital, BNP Paribas Securities Corp., Cooperatieve Centrale Raiffeisen-Boerenleenbank B.A., “Rabobank Nederland”, New York Branch and Wells Fargo Securities, LLC, as Joint Lead Arrangers and Joint Bookrunners,Conditions, incorporated by reference to Exhibit 4.1 to10.2 of our Current Report on Form 8-K dated March 4, 2014,February 22, 2018, Commission File number 1-4171.*IBRF
Form of Option Terms and Conditions, incorporated by reference to Exhibit 10.3 of our Current Report on Form 8-K dated February 22, 2018, Commission file number 4-4171.*IBRF
Amendment to the Kellogg Company 2017 Long-Term Incentive Plan, incorporated by reference to Exhibit 10.1 of our Current Report on Form 8-K dated June 11, 2018, Commission file number 1-4171.*  IBRF 





       
Exhibit
No.
  Description  
Electronic(E),
Paper(P) or
Incorp. By
Ref.(IBRF)
 
10.49
 Kellogg Company Change364-Day Credit Agreement dated as of Control Severance Policy for Key Executives,January 29, 2019 with JPMorgan Chase Bank, N.A., as Administrative Agent, Barclays Bank PLC, as Syndication Agent, and JPMorgan Chase Bank, N.A. Barclays Bank PLC, Merrill Lynch, Pierce, Fenner & Smith Incorporated, Citigroup Global Markets Inc., Coöperatieve Rabobank U.A., New York Branch, Morgan Stanley MUFG Loan Partners, LLC and Wells Fargo Securities, LLC, as Joint Lead Arrangers and Joint Bookrunners and the lenders named therein, incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K dated December 11, 2014.*IBRF
10.50
Amendment to Change of Control between the Company and John Bryant, dated December 5, 2014, incorporated by reference to Exhibit 10.2 to our Current Report on Form 8-K dated December 11, 2014.*IBRF
10.51
2015-2017 Executive Performance Plan, incorporated by reference to Exhibit 10.14.1 of our Current Report on Form 8-K dated February 24, 2015,4, 2019, Commission file number 1-4171.*  IBRF 
10.52
Form of Option Terms and Conditions, incorporated by reference to Exhibit 10.2 of our Current Report on Form 8-K dated February 24, 2015, Commission file number 1-4171.*IBRF
10.53
2016-2018 Executive Performance Plan, incorporated by reference to Exhibit 10.1 of our Current Report on Form 8-K dated February 23, 2016, Commission file number 1-4171.*IBRF
10.54
Form of Option Terms and Conditions, incorporated by reference to Exhibit 10.2 of our Current Report on Form 8-K dated February 23, 2016, Commission file number 1-4171.*IBRF

  Domestic and Foreign Subsidiaries of Kellogg.   E 

  Consent of Independent Registered Public Accounting Firm.   E 

  Powers of Attorney authorizing Gary H. Pilnick to execute our Annual Report on Form 10-K for the fiscal year ended January 3, 2015,December 29, 2018, on behalf of the Board of Directors, and each of them.   E  

  Rule 13a-14(a)/15d-14(a) Certification by JohnSteven A. Bryant.Cahillane.   E  

  Rule 13a-14(a)/15d-14(a) Certification by Ronald L. Dissinger.Fareed Khan.   E  

  Section 1350 Certification by JohnSteven A. Bryant.Cahillane.   E  

  Section 1350 Certification by Ronald L. Dissinger.Fareed Khan.   E  
101.INS  XBRL Instance Document   E  
101.SCH  XBRL Taxonomy Extension Schema Document   E  
101.CAL  XBRL Taxonomy Extension Calculation Linkbase Document   E  
101.DEF  XBRL Taxonomy Extension Definition Linkbase Document   E  
101.LAB  XBRL Taxonomy Extension Label Linkbase Document   E  
101.PRE  XBRL Taxonomy Extension Presentation Linkbase Document   E  
*A management contract or compensatory plan required to be filed with this Report.
We agree to furnish to the Securities and Exchange Commission, upon its request, a copy of any instrument defining the rights of holders of long-term debt of Kellogg and our subsidiaries and any of our unconsolidated subsidiaries for which Financial Statements are required to be filed.




We will furnish any of our shareowners a copy of any of the above Exhibits not included herein upon the written request of such shareowner and the payment to Kellogg of the reasonable expenses incurred in furnishing such copy or copies.
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized, this 25th day of February, 2019.


KELLOGG COMPANY
By:/s/    Steven A. Cahillane       
Steven A. Cahillane
Chairman and Chief Executive Officer


Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.
NameCapacityDate
/s/    Steven A. Cahillane        
Steven A. Cahillane
Chairman and Chief Executive Officer and Director (Principal Executive Officer)February 25, 2019
/s/    Fareed A. Khan        
Fareed A. Khan
Senior Vice President and Chief Financial Officer (Principal Financial Officer)February 25, 2019
/s/    Kurt Forche       
Kurt Forche
Vice President and Corporate Controller (Principal Accounting Officer)February 25, 2019
*
Stephanie A. Burns
DirectorFebruary 25, 2019
*
Carter A. Cast
DirectorFebruary 25, 2019
*
Richard W. Dreiling
DirectorFebruary 25, 2019
*
Zachary Gund
DirectorFebruary 25, 2019
*
James M. Jenness
DirectorFebruary 25, 2019
*
Donald R. Knauss
DirectorFebruary 25, 2019
*
Mary Laschinger
DirectorFebruary 25, 2019
*
Cynthia H. Milligan
DirectorFebruary 25, 2019
*
La June Montgomery Tabron
DirectorFebruary 25, 2019
*
Carolyn M. Tastad
DirectorFebruary 25, 2019
* By:
/s/    Gary H. Pilnick        
Gary H. Pilnick
Attorney-in-factFebruary 25, 2019