Critical Accounting Policies and Estimates

The preparation of financial statements and related disclosures in conformity with U.S. generally accepted accounting principles and the Company’s discussion and analysis of its financial condition and operating results require the Company’s management to make judgments, assumptions and estimates that affect the amounts reported in its condensed consolidated financial statements and accompanying notes. Management bases its estimates on historical experience and on various other assumptions it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities. Actual results may differ from these estimates, and such differences may be material.

Note 1, “Summary of Significant Accounting Policies” in Part I, Item 1 of this Form 10-Q and in the Notes to Consolidated Financial Statements in Part II, Item 8 of the ~~2016~~2017 Form 10-K, and “Critical Accounting Policies and Estimates” in Part II, Item 7 of the ~~2016~~2017 Form 10-K describe the significant accounting policies and methods used in the preparation of the Company’s condensed consolidated financial statements. ~~There~~With the exception of Income Taxes, there have been no material changes to the Company’s critical accounting policies and estimates since the ~~2016~~2017 Form 10-K.

Income Taxes

The Company records a tax provision for the anticipated tax consequences of its reported operating results. The provision for income taxes is computed using the asset and liability method, under which deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities, and for operating losses and tax credit carryforwards. Deferred tax assets and liabilities are measured using the currently enacted tax rates that will be in effect for the years in which those tax assets and liabilities are expected to be realized or settled. The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized.

The Company recognizes tax benefits from uncertain tax positions only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement.

Management believes it is more likely than not that forecasted income, including income that may be generated as a result of certain tax planning strategies, together with future reversals of existing taxable temporary differences, will be sufficient to fully recover the Company’s deferred tax assets. In the event that the Company determines all or part of its net deferred tax assets are not realizable in the future, the Company will record an adjustment to the valuation allowance that would be charged to earnings in the period such determination is made. In addition, the calculation of tax liabilities involves significant judgment in estimating the impact of uncertainties in the application of GAAP and complex tax laws. Resolution of these uncertainties in a manner inconsistent with management’s expectations could have a material impact on the Company’s financial condition and operating results.

On December 22, 2017, the U.S. enacted the Act, which significantly changed U.S. tax law. The Act lowered the Company’s U.S. statutory federal income tax rate from 35% to 21% effective January 1, 2018, while also imposing a deemed repatriation tax on previously deferred foreign income. The Act also created a new minimum tax on certain future foreign earnings. During the first quarter of 2018, the Company’s income tax expense included a provisional estimate of $2.6 billion in accordance with the SEC Staff Accounting Bulletin No. 118. This $2.6 billion provisional estimate included $1.8 billion related to the impact of remeasuring the Company’s deferred tax balances to reflect the new lower tax rate, and approximately $800 million associated with the net impact of the deemed repatriation tax. During the third quarter of 2018, the Company reduced its estimate of the deemed repatriation tax by $1.0 billion and adjusted the estimated impact of the deemed repatriation tax on unrecognized tax benefits by $700 million, resulting in the reduction of the Company’s provisional estimate from $2.6 billion to $900 million. The impact of the adjustments to the provisional estimate for the deemed repatriation tax and unrecognized tax benefits was included in the Company’s income tax expense during the third quarter of 2018. Resolution of the provisional estimates of the Act’s effects different from the assumptions made by the Company could have a material impact on the Company’s financial condition and operating results.


Item 3.	Quantitative and Qualitative Disclosures About Market Risk

There have been no material changes to the Company’s market risk during the first nine months of ~~2017.~~2018. For a discussion of the Company’s exposure to market risk, refer to the Company’s market risk disclosures set forth in Part II, Item 7A, “Quantitative and Qualitative Disclosures About Market Risk” of the ~~2016~~2017 Form 10-K.


Item 4.	Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Based on an evaluation under the supervision and with the participation of the Company’s management, the Company’s principal executive officer and principal financial officer have concluded that the Company’s disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act were effective as of ~~July 1, 2017~~June 30, 2018 to ensure that information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the SEC rules and forms and (ii) accumulated and communicated to the Company’s management, including its principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

There were no changes in the Company’s internal control over financial reporting during the third quarter of ~~2017,~~2018, which were identified in connection with management’s evaluation required by paragraph (d) of Rules 13a-15 and 15d-15 under the Exchange Act, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

PART II — OTHER INFORMATION


Item 1.	Legal Proceedings

The Company is subject to legal proceedings and claims that have not been fully resolved and that have arisen in the ordinary course of business. InExcept as described in Part I, Item 1 of this Form 10-Q in the Notes to Condensed Consolidated Financial Statements in Note 9, “Commitments and Contingencies” under the heading “Contingencies,” in the opinion of management, there was not at least a reasonable possibility the Company may have incurred a material loss, or a material loss in excess of a recorded accrual, with respect to loss contingencies for asserted legal and other claims. ~~However, the~~

The outcome of ~~legal proceedings and claims brought against the Company~~litigation is ~~subject to significant uncertainty. Therefore, although management considers the likelihood of such an outcome to be remote, if~~inherently uncertain. If one or more ~~of these~~ legal matters were resolved against the Company in a reporting period for amounts in excess of management’s expectations, the Company’s consolidated financial statements for that reporting period could be materially adversely affected. See the risk factor “The Company could be impacted byunfavorable results of legal proceedings, such as being found to have infringed on intellectual property rights” in Part II, Item 1A of this Form 10-Q under the heading “Risk Factors.” The Company settled certain matters during the third quarter of ~~2017~~2018 that did not individually or in the aggregate have a material impact on the Company’s financial condition or operating results.


Item 1A.	Risk Factors

The following description of risk factors includes any material changes to, and supersedes the description of, risk factors associated with the Company’s business previously disclosed in Part I, Item 1A of the ~~2016~~2017 Form 10-K and in Part II, Item 1A of the Forms 10-Q for the quarters ended December 30, 2017 and March 31, ~~2016 and April 1, 2017,~~2018, in each case under the heading “Risk Factors.” The business, financial condition and operating results of the Company can be affected by a number of factors, whether currently known or unknown, including but not limited to those described below, any one or more of which could, directly or indirectly, cause the Company’s actual financial condition and operating results to vary materially from past, or from anticipated future, financial condition and operating results. Any of these factors, in whole or in part, could materially and adversely affect the Company’s business, financial condition, operating results and stock price.

The following discussion of risk factors contains forward-looking statements. These risk factors may be important to understanding other statements in this Form 10-Q. The following information should be read in conjunction with the condensed consolidated financial statements and related notes in Part I, Item 1, “Financial Statements” and Part I, Item 2, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of this Form 10-Q.

Because of the following factors, as well as other factors affecting the Company’s financial condition and operating results, past financial performance should not be considered to be a reliable indicator of future performance, and investors should not use historical trends to anticipate results or trends in future periods.

Global and regional economic conditions could materially adversely affect the ~~Company.~~Company’s business, results of operations, financial condition and growth.

The Company has international operations with sales outside the U.S. representing a majority of the Company’s total net sales. In addition, a majority of the Company’s supply chain, and its manufacturing and assembly activities, are located outside the U.S. As a result, the Company’s operations and performance depend significantly on global and regional economic conditions. ~~Uncertainty about global~~

Adverse macroeconomic conditions, including inflation, slower growth or recession, new or increased tariffs, changes to fiscal and ~~regional economic conditions poses a risk as consumers and businesses may postpone spending in response to~~monetary policy, tighter credit, higher interest rates, high unemployment ~~financial market volatility, government austerity programs, negative financial news, declines in income or asset values and/or other factors. These worldwide~~ and regional economic conditions could have a material adverse effect on demand for the Company’s products and services. Demand also could differ materially from the Company’s expectations as a result of currency fluctuations because the Company generally raises prices on goods and services sold outside the U.S. to correspond with the effect of a strengthening of the U.S. dollar. Other factors that could influence worldwide or regional demand include changes in fuel and other energy costs, conditions in the real estate and mortgage markets, unemployment, labor and healthcare costs, access to credit, consumer confidence and other macroeconomic factors affecting consumer spending behavior. These and other economic factors could materially adversely affect demand for the Company’s products and services. In addition, consumer confidence and spending could be adversely affected in response to financial market volatility, negative financial news, conditions in the real estate and mortgage markets, declines in income or asset values, changes to fuel and other energy costs, labor and healthcare costs and other economic factors.

In addition to an adverse impact on demand for the ~~event of financial turmoil affecting the banking system and financial markets, additional consolidation of the financial services industry,~~Company’s products, uncertainty about, or ~~significant financial service institution failures, there could be tightening~~a decline in, ~~the credit markets, low liquidity and extreme volatility in fixed income, credit, currency and equity markets. This~~global or regional economic conditions could have a ~~number of effects~~significant impact on the Company’s ~~business, including the insolvency or~~suppliers, contract manufacturers, logistics providers, distributors, cellular network carriers and other channel partners. Potential effects include financial ~~instability of outsourcing partners or suppliers or their~~instability; inability to obtain credit to finance ~~development and/or manufacture products, resulting in product delays; inability of customers, including channel partners, to obtain credit to finance~~operations and purchases of the Company’s products; and insolvency.

A downturn in the economic environment could also lead to increased credit and collectibility risk on the Company’s trade receivables; the failure of derivative counterparties and other financial institutions; ~~and restrictions~~limitations on the Company’s ability to issue new ~~debt. Other income~~debt; reduced liquidity; and ~~expense also could vary materially from expectations depending on gains or losses realized on~~declines in the sale or exchange of financial instruments; impairment charges resulting from revaluations of debt and equity securities and other investments; changes in interest rates; increases or decreases in cash balances; volatility in foreign exchange rates; and changes in fair value of ~~derivative instruments. Increased volatility in the financial markets and overall economic uncertainty would increase the risk of the actual amounts realized in the future on~~ the Company’s financial ~~instruments differing significantly from~~instruments. These and other economic factors could materially adversely affect the ~~fair values currently assigned to them.~~Company’s business, results of operations, financial condition and growth.

Global markets for the Company’s products and services are highly competitive and subject to rapid technological change, and the Company may be unable to compete effectively in these markets.

The Company’s products and services compete in highly competitive global markets characterized by aggressive price ~~cutting~~competition and resulting downward pressure on gross margins, frequent introduction of new products, short product life cycles, evolving industry standards, continual improvement in product price/performance characteristics, rapid adoption of technological and product advancements by competitors and price sensitivity on the part of consumers.

The Company’s ability to compete successfully depends heavily on its ability to ensure a continuing and timely introduction of innovative new products, services and technologies to the marketplace. The Company believes it is unique in that it designs and develops nearly the entire solution for its products, including the hardware, operating system, numerous software applications and related services. As a result, the Company must make significant investments in R&D. The Company currently holds a significant number of patents and copyrights and has registered and/or has applied to register numerous patents, trademarks and service marks. In contrast, many of the Company’s competitors seek to compete primarily through aggressive pricing and very low cost structures, and emulating the Company’s products and infringing on its intellectual property. If the Company is unable to continue to develop and sell innovative new products with attractive margins or if competitors infringe on the Company’s intellectual property, the Company’s ability to maintain a competitive advantage could be adversely affected.

The Company markets certain mobile communication and media devices based on the iOS mobile operating system and also markets related services, including third-party digital content and applications. The Company faces substantial competition in these markets from companies that have significant technical, marketing, distribution and other resources, as well as established hardware, software and digital content supplier relationships; and the Company has a minority market share in the global smartphone market. Additionally, the Company faces significant ~~price~~ competition as competitors reduce their selling prices and attempt to imitate the Company’s product features and applications within their own products or, alternatively, collaborate with each other to offer solutions that are more competitive than those they currently offer. The Company competes with business models that provide content to users for free. The Company also competes with illegitimate means to obtain third-party digital content and applications. Some of the Company’s competitors have greater experience, product breadth and distribution channels than the Company. Because some current and potential competitors have substantial resources and/or experience and a lower cost structure, they may be able to provide products and services at little or no profit or even at a loss. The Company also expects competition to intensify as competitors attempt to imitate the Company’s approach to providing components seamlessly within their individual offerings or work collaboratively to offer integrated solutions. The Company’s financial condition and operating results depend substantially on the Company’s ability to continually improve iOS and iOS devices in order to maintain their functional and design advantages.

The Company is the only authorized maker of hardware using macOS, which has a minority market share in the personal computer market. This market has been contracting and is dominated by computer makers using competing operating systems, most notably Windows. In the market for personal computers and accessories, the Company faces a significant number of competitors, many of which have broader product lines, lower-priced products and a larger installed customer base. Historically, consolidation in this market has resulted in larger competitors. ~~Price competition~~Competition has been particularly intense as competitors have aggressively cut prices and lowered product margins. An increasing number of internet-enabled devices that include software applications and are smaller and simpler than traditional personal computers compete for market share with the Company’s existing products. The Company’s financial condition and operating results also depend on its ability to continually improve the Mac platform to maintain its functional and design advantages.

There can be no assurance the Company will be able to continue to provide products and services that compete effectively.

To remain competitive and stimulate customer demand, the Company must successfully manage frequent product introductions and transitions.

Due to the highly volatile and competitive nature of the industries in which the Company competes, the Company must continually introduce new products, services and technologies, enhance existing products and services, effectively stimulate customer demand for new and upgraded products and successfully manage the transition to these new and upgraded products. The success of new product introductions depends on a number of factors including, but not limited to, timely and successful product development, market acceptance, the Company’s ability to manage the risks associated with new product production ramp-up issues, the availability of application software for new products, the effective management of purchase commitments and inventory levels in line with anticipated product demand, the availability of products in appropriate quantities and at expected costs to meet anticipated demand and the risk that new products may have quality or other defects or deficiencies in the early stages of introduction. Accordingly, the Company cannot determine in advance the ultimate effect of new product introductions and transitions.

The Company depends on the performance of distributors, carriers and other resellers.

The Company distributes its products through cellular network carriers, wholesalers, national and regional retailers and ~~value-added~~ resellers, many of whom distribute products from competing manufacturers. The Company also sells its products and third-party products in most of its major markets directly to education, enterprise and government customers and consumers and small and mid-sized businesses through its retail and online stores.

Some carriers providing cellular network service for iPhone subsidize users’ purchases of the device. There is no assurance that such subsidies will be continued at all or in the same amounts upon renewal of the Company’s agreements with these carriers or in agreements the Company enters into with new carriers.

The Company has invested and will continue to invest in programs to enhance reseller sales, including staffing selected resellers’ stores with Company employees and contractors, and improving product placement displays. These programs could require a substantial investment while providing no assurance of return or incremental revenue. The financial condition of these resellers could weaken, these resellers could stop distributing the Company’s products, or uncertainty regarding demand for some or all of the Company’s products could cause resellers to reduce their ordering and marketing of the Company’s products.

The Company faces substantial inventory and other asset risk in addition to purchase commitment cancellation risk.

The Company records a write-down for product and component inventories that have become obsolete or exceed anticipated demand or net realizable value and accrues necessary cancellation fee reserves for orders of excess products and components. The Company also reviews its long-lived assets, including capital assets held at its suppliers’ facilities and inventory prepayments, for impairment whenever events or circumstances indicate the carrying amount of an asset may not be recoverable. If the Company determines that impairment has occurred, it records a write-down equal to the amount by which the carrying value of the asset exceeds its fair value. Although the Company believes its provisions related to inventory, capital assets, inventory prepayments and other assets and purchase commitments are currently adequate, no assurance can be given that the Company will not incur additional related charges given the rapid and unpredictable pace of product obsolescence in the industries in which the Company competes.

The Company must order components for its products and build inventory in advance of product announcements and shipments. Manufacturing purchase obligations typically cover forecasted component and manufacturing requirements for periods up to 150 days. Because the Company’s markets are volatile, competitive and subject to rapid technology and price changes, there is a risk the Company will forecast incorrectly and order or produce excess or insufficient amounts of components or products, or not fully utilize firm purchase commitments.

Future operating results depend upon the Company’s ability to obtain components in sufficient quantities on commercially reasonable terms.

Because the Company currently obtains components from single or limited sources, the Company is subject to significant supply and pricing risks. Many components, including those that are available from multiple sources, are at times subject to industry-wide shortages and significant commodity pricing fluctuations. While the Company has entered into agreements for the supply of many components, there can be no assurance that the Company will be able to extend or renew these agreements on similar terms, or at all. A number of suppliers of components may suffer from poor financial conditions, which can lead to business failure for the supplier or consolidation within a particular industry, further limiting the Company’s ability to obtain sufficient quantities of components on commercially reasonable terms. The effects of global or regional economic conditions on the Company’s suppliers, described in “Global and regional economic conditions could materially adversely affect the ~~Company”~~Company’s business, results of operations, financial condition and growth” above, also could affect the Company’s ability to obtain components. Therefore, the Company remains subject to significant risks of supply shortages and price increases.

The Company’s new products often utilize custom components available from only one source. When a component or product uses new technologies, initial capacity constraints may exist until the suppliers’ yields have matured or manufacturing capacity has increased. Continued availability of these components at acceptable prices, or at all, may be affected for any number of reasons, including if those suppliers decide to concentrate on the production of common components instead of components customized to meet the Company’s requirements. The supply of components for a new or existing product could be delayed or constrained, or a key manufacturing vendor could delay shipments of completed products to the Company.

The Company depends on component and product manufacturing and logistical services provided by outsourcing partners, many of which are located outside of the U.S.

Substantially all of the Company’s manufacturing is performed in whole or in part by a few outsourcing partners located primarily in Asia. The Company has also outsourced much of its transportation and logistics management. While these arrangements may lower operating costs, they also reduce the Company’s direct control over production and distribution. It is uncertain what effect such diminished control will have on the quality or quantity of products or services, or the Company’s flexibility to respond to changing conditions. Although arrangements with these partners may contain provisions for warranty expense reimbursement, the Company may remain responsible to the consumer for warranty service in the event of product defects and could experience an unanticipated product defect or warranty liability. While the Company relies on its partners to adhere to its supplier code of conduct, material violations of the supplier code of conduct could occur.

The Company relies on sole-sourced outsourcing partners in the U.S., Asia and Europe to supply and manufacture many critical components, and on outsourcing partners primarily located in Asia, for final assembly of substantially all of the Company’s hardware products. Any failure of these partners to perform may have a negative impact on the Company’s cost or supply of components or finished goods. In addition, manufacturing or logistics in these locations or transit to final destinations may be disrupted for a variety of reasons including, but not limited to, natural and man-made disasters, information technology system failures, commercial disputes, military actions, or economic, business, labor, environmental, public health or political ~~issues.~~issues, or international trade disputes.

The Company has invested in manufacturing process equipment, much of which is held at certain of its outsourcing partners, and has made prepayments to certain of its suppliers associated with long-term supply agreements. While these arrangements help ensure the supply of components and finished goods, if these outsourcing partners or suppliers experience severe financial problems or other disruptions in their business, such continued supply could be reduced or terminated and the net realizable value of these assets could be negatively impacted.

The Company’s products and services may ~~experience quality problems~~be affected from time to time by design and manufacturing defects that ~~can~~could materially adversely affect the Company’s business and result in ~~decreased sales and operating margin and~~ harm to the Company’s reputation.

The Company ~~sells~~offers complex hardware and software products and services that can ~~contain~~be affected by design and manufacturing defects. Sophisticated operating system software and applications, such as those ~~sold~~offered by the Company, often ~~contain “bugs”~~have issues that can unexpectedly interfere with the ~~software’s~~ intended ~~operation. The~~operation of hardware or software products. Defects may also exist in components and products the Company purchases from third parties. Component defects could make the Company’s ~~online services~~products unsafe and create a risk of environmental or property damage and personal injury. These risks may increase as the Company’s products are introduced into specialized applications, including healthcare. In addition, the Company’s service offerings may have quality issues and from time to time experience outages, service slowdowns or errors. ~~Defects~~As a result, the Company’s services may ~~also occur in components~~not perform as anticipated and ~~products the Company purchases from third parties.~~may not meet customer expectations. There can be no assurance the Company will be able to detect and fix all issues and defects in the hardware, software and services it ~~sells.~~offers. Failure to do so could result in ~~lost revenue,~~widespread technical and performance issues affecting the Company’s products and services. In addition, the Company may be exposed to product liability claims, recalls, product replacements or modifications, write-offs of inventory, property, plant and equipment, and/or intangible assets, and significant warranty and other expenses, including litigation costs and regulatory fines. Quality problems could also adversely affect the experience for users of the Company’s products and services, and result in harm to the Company’s ~~reputation.~~reputation, loss of competitive advantage, poor market acceptance, reduced demand for products and services, delay in new product and services introductions and lost revenue.

The Company relies on access to third-party digital content, which may not be available to the Company on commercially reasonable terms or at all.

The Company contracts with numerous third parties to offer their digital content to customers. This includes the right to sell currently available music, movies, TV shows and books. The licensing or other distribution arrangements with these third parties are for relatively short terms and do not guarantee the continuation or renewal of these arrangements on reasonable terms, if at all. Some third-party content providers and distributors currently or in the future may offer competing products and services, and could take action to make it more difficult or impossible for the Company to license or otherwise distribute their content in the future. Other content owners, providers or distributors may seek to limit the Company’s access to, or increase the cost of, such content. The Company may be unable to continue to offer a wide variety of content at reasonable prices with acceptable usage rules, or continue to expand its geographic reach. Failure to obtain the right to make third-party digital content available, or to make such content available on commercially reasonable terms, could have a material adverse impact on the Company’s financial condition and operating results.

Some third-party digital content providers require the Company to provide digital rights management and other security solutions. If requirements change, the Company may have to develop or license new technology to provide these solutions. There is no assurance the Company will be able to develop or license such solutions at a reasonable cost and in a timely manner. In addition, certain countries have passed or may propose and adopt legislation that would force the Company to license its digital rights management, which could lessen the protection of content and subject it to piracy and also could negatively affect arrangements with the Company’s content providers.

The Company’s future performance depends in part on support from third-party software developers.

The Company believes decisions by customers to purchase its hardware products depend in part on the availability of third-party software applications and services. There is no assurance that third-party developers will continue to develop and maintain software applications and services for the Company’s products. If third-party software applications and services cease to be developed and maintained for the Company’s products, customers may choose not to buy the Company’s products.

With respect to its Mac products, the Company believes the availability of third-party software applications and services depends in part on the developers’ perception and analysis of the relative benefits of developing, maintaining and upgrading such software for the Company’s products compared to Windows-based products. This analysis may be based on factors such as the market position of the Company and its products, the anticipated revenue that may be generated, expected future growth of Mac sales and the costs of developing such applications and services. If the Company’s minority share of the global personal computer market causes developers to question the Mac’s prospects, developers could be less inclined to develop or upgrade software for the Company’s Mac products and more inclined to devote their resources to developing and upgrading software for the larger Windows market.

With respect to iOS devices, the Company relies on the continued availability and development of compelling and innovative software applications, including applications distributed through the App Store. iOS devices are subject to rapid technological change, and, if third-party developers are unable to or choose not to keep up with this pace of change, third-party applications might not successfully operate and may result in dissatisfied customers. As with applications for the Company’s Mac products, the availability and development of these applications also depend on developers’ perceptions and analysis of the relative benefits of developing, maintaining or upgrading software for the Company’s iOS devices rather than its competitors’ platforms, such as Android. If developers focus their efforts on these competing platforms, the availability and quality of applications for the Company’s iOS devices may suffer.

The Company relies on access to third-party intellectual property, which may not be available to the Company on commercially reasonable terms or at all.

Many of the Company’s products include third-party intellectual property, which requires licenses from those third parties. Based on past experience and industry practice, the Company believes such licenses generally can be obtained on reasonable terms. There is, however, no assurance that the necessary licenses can be obtained on acceptable terms or at all. Failure to obtain the right to use third-party intellectual property, or to use such intellectual property on commercially reasonable terms, could preclude the Company from selling certain products or otherwise have a material adverse impact on the Company’s financial condition and operating results.

The Company could be impacted by unfavorable results of legal proceedings, such as being found to have infringed on intellectual property rights.

The Company is subject to various legal proceedings and claims that have arisen in the ordinary course of business and have not yet been fully resolved, and new claims may arise in the future. In addition, agreements entered into by the Company sometimes include indemnification provisions which may subject the Company to costs and damages in the event of a claim against an indemnified third party.

Claims against the Company based on allegations of patent infringement or other violations of intellectual property rights have generally increased over time and may continue to increase. In particular, the Company has historically faced a significant number of patent claims relating to its cellular-enabled products, and new claims may arise in the future. For example, technology and other patent-holding companies frequently assert their patents and seek royalties and often enter into litigation based on allegations of patent infringement or other violations of intellectual property rights. The Company is vigorously defending infringement actions in courts in a number of U.S. jurisdictions and before the U.S. International Trade Commission, as well as internationally in various countries. The plaintiffs in these actions frequently seek injunctions and substantial damages.

Regardless of the merit of particular claims, litigation may be expensive, time-consuming, disruptive to the Company’s operations and distracting to management. In recognition of these considerations, the Company may enter into licensing agreements or other arrangements to settle litigation and resolve such disputes. No assurance can be given that such agreements can be obtained on acceptable terms or that litigation will not occur. These agreements may also significantly increase the Company’s operating expenses.

~~In management’s~~Except as described in Part I, Item 1 of this Form 10-Q in the Notes to Condensed Consolidated Financial Statements in Note 9, “Commitments and Contingencies” under the heading “Contingencies,” in the opinion of management, there iswas not at least a reasonable possibility the Company may have incurred a material loss, or a material loss in excess of a recorded accrual, with respect to loss contingencies for asserted legal and other claims, including matters related to infringement of intellectual property rights. ~~However, the~~

The outcome of litigation is inherently uncertain.

~~Although management considers the likelihood of such an outcome to be remote, if~~ If one or more legal matters were resolved against the Company or an indemnified third party in a reporting period for amounts in excess of management’s expectations, the Company’s consolidated financial statements for that reporting period could be materially adversely affected. Further, such an outcome could result in significant compensatory, punitive or trebled monetary damages, disgorgement of revenue or profits, remedial corporate measures or injunctive relief against the Company that could materially adversely affect its financial condition and operating results.

While the Company maintains insurance coverage for certain types of claims, such insurance coverage may be insufficient to cover all losses or all types of claims that may arise.

The Company is subject to laws and regulations worldwide, changes to which could increase the Company’s costs and individually or in the aggregate adversely affect the Company’s business.

The Company is subject to laws and regulations affecting its domestic and international operations in a number of areas. These U.S. and foreign laws and regulations affect the Company’s activities including, but not limited to, in areas of labor, advertising, digital content, consumer protection, real estate, billing, e-commerce, promotions, quality of services, telecommunications, mobile communications and media, television, intellectual property ownership and infringement, tax, import and export requirements, anti-corruption, foreign exchange controls and cash repatriation restrictions, data privacy requirements, anti-competition, environmental, health and safety.

By way of example, laws and regulations related to mobile communications and media devices in the many jurisdictions in which the Company operates are extensive and subject to change. Such changes could include, among others, restrictions on the production, manufacture, distribution and use of devices, locking devices to a carrier’s network, or mandating the use of devices on more than one carrier’s network. These devices are also subject to certification and regulation by governmental and standardization bodies, as well as by cellular network carriers for use on their networks. These certification processes are extensive and time consuming, and could result in additional testing requirements, product modifications, or delays in product shipment dates, or could preclude the Company from selling certain products.

Compliance with these laws, regulations and similar requirements may be onerous and expensive, and they may be inconsistent from jurisdiction to jurisdiction, further increasing the cost of compliance and doing business. Any such costs, which may rise in the future as a result of changes in these laws and regulations or in their interpretation, could individually or in the aggregate make the Company’s products and services less attractive to the Company’s customers, delay the introduction of new products in one or more regions, or cause the Company to change or limit its business practices. The Company has implemented policies and procedures designed to ensure compliance with applicable laws and regulations, but there can be no assurance that the Company’s employees, contractors, or agents will not violate such laws and regulations or the Company’s policies and procedures.

The Company’s business is subject to the risks of international operations.

The Company derives a significant portion of its revenue and earnings from its international operations. Compliance with applicable U.S. and foreign laws and regulations, such as import and export requirements, anti-corruption laws, tax laws, foreign exchange controls and cash repatriation restrictions, data privacy requirements, environmental laws, labor laws and anti-competition regulations, increases the costs of doing business in foreign jurisdictions. Although the Company has implemented policies and procedures to comply with these laws and regulations, a violation by the Company’s employees, contractors or agents could nevertheless occur. In some cases, compliance with the laws and regulations of one country could violate the laws and regulations of another country. Violations of these laws and regulations could materially adversely affect the Company’s brand, international growth efforts and business.

The Company also could be significantly affected by other risks associated with international activities including, but not limited to, economic and labor conditions, increased duties, taxes and other costs, political instability and ~~political instability.~~international trade disputes. Margins on sales of the Company’s products in foreign countries, and on sales of products that include components obtained from foreign suppliers, could be materially adversely affected by international trade regulations, including duties, tariffs and antidumping penalties. The Company is also exposed to credit and ~~collectability~~collectibility risk on its trade receivables with customers in certain international markets. There can be no assurance the Company can effectively limit its credit risk and avoid losses.

The Company’s retail stores have required and will continue to require a substantial investment and commitment of resources and are subject to numerous risks and uncertainties.

The Company’s retail stores have required substantial investment in equipment and leasehold improvements, information systems, inventory and personnel. The Company also has entered into substantial operating lease commitments for retail space. Certain stores have been designed and built to serve as high-profile venues to promote brand awareness and serve as vehicles for corporate sales and marketing activities. Because of their unique design elements, locations and size, these stores require substantially more investment than the Company’s more typical retail stores. Due to the high cost structure associated with the Company’s retail stores, a decline in sales or the closure or poor performance of individual or multiple stores could result in significant lease termination costs, write-offs of equipment and leasehold improvements and severance costs.

Many factors unique to retail operations, some of which are beyond the Company’s control, pose risks and uncertainties. These risks and uncertainties include, but are not limited to, macro-economic factors that could have an adverse effect on general retail activity, as well as the Company’s inability to manage costs associated with store construction and operation, the Company’s failure to manage relationships with its existing retail partners, more challenging environments in managing retail operations outside the U.S., costs associated with unanticipated fluctuations in the value of retail inventory, and the Company’s inability to obtain and renew leases in quality retail locations at a reasonable cost.

Investment in new business strategies and acquisitions could disrupt the Company’s ongoing business and present risks not originally contemplated.

The Company has invested, and in the future may invest, in new business strategies or acquisitions. Such endeavors may involve significant risks and uncertainties, including distraction of management from current operations, greater than expected liabilities and expenses, inadequate return of capital and unidentified issues not discovered in the Company’s due diligence. These new ventures are inherently risky and may not be successful.

The Company’s business and reputation may be impacted by information technology system failures or network disruptions.

The Company may be subject to information technology system failures ~~and~~or network ~~disruptions. These may be~~disruptions caused by natural disasters, accidents, power disruptions, telecommunications failures, acts of terrorism or war, computer viruses, physical or electronic break-ins, or other events or disruptions. System redundancy and other continuity measures may be ineffective or inadequate, and the Company’s business continuity and disaster recovery planning may not be sufficient for all eventualities. Such failures or disruptions could adversely impact the Company’s business by, among other things, ~~prevent~~preventing access to the Company’s online ~~stores and~~ services, ~~preclude retail store~~interfering with customer transactions ~~compromise Company~~ or ~~customer data, and result in delayed or canceled orders. System failures and disruptions could also impede~~impeding the manufacturing and shipping of ~~products, delivery of online services, transactions processing~~the Company’s products. These events could materially adversely affect the Company’s reputation, financial condition and ~~financial reporting.~~operating results.

There may be ~~breaches of the Company’s information technology systems that materially damage business partner and customer relationships, curtail~~losses or ~~otherwise adversely impact~~unauthorized access to ~~online stores and services,~~ or releases of confidential information, including personally identifiable information, that could subject the Company to significant reputational, financial, legal and operational consequences.

The Company’s business requires it to use and store ~~customer, employee and business partner~~confidential information, including, among other things, personally identifiable information (“PII”)~~. This~~ with respect to the Company’s customers and employees. The Company devotes significant resources to network and data security, including through the use of encryption and other security measures intended to protect its systems and data. But these measures cannot provide absolute security, and losses or unauthorized access to or releases of confidential information may ~~include,~~still occur, which could materially adversely affect the Company’s reputation, financial condition and operating results.

The Company’s business also requires it to share confidential information with suppliers and other third parties. Although the Company takes steps to secure confidential information that is provided to third parties, such measures may not be effective and losses or unauthorized access to or releases of confidential information may still occur, which could materially adversely affect the Company’s reputation, financial condition and operating results.

For example, the Company may experience a security breach impacting the Company’s information technology systems that compromises the confidentiality, integrity or availability of confidential information. Such an incident could, among other ~~information, names, addresses, phone numbers, email addresses, contact preferences, tax identification numbers~~things, impair the Company’s ability to attract and ~~payment account information.~~ retain customers for its products and services, impact the Company’s stock price, materially damage supplier relationships, and expose the Company to litigation or government investigations, which could result in penalties, fines or judgments against the Company.

Although malicious attacks perpetrated to gain access to confidential information, including PII, affect many companies across various industries, the Company is at a relatively greater risk of being targeted because of its high profile and the ~~amount~~value of ~~PII~~the confidential information it ~~manages.~~creates, owns, manages, stores and processes.

The Company ~~requires user names~~has implemented systems and ~~passwords in order~~processes intended to ~~access~~secure its information technology ~~systems. The Company also uses~~systems and prevent unauthorized access to or loss of sensitive data, including through the use of encryption and authentication ~~technologies designed to secure the transmission and storage of data and prevent access to Company data or accounts.~~technologies. As with all companies, these security measures ~~are subject~~may not be sufficient for all eventualities and may be vulnerable to ~~third-party security breaches,~~hacking, employee error, malfeasance, system error, faulty password management or other irregularities. For example, third parties may attempt to fraudulently induce employees or customers into disclosing user names, passwords or other sensitive information, which may in turn be used to access the Company’s information technology systems. To help protect customers and the Company, the Company monitors ~~accounts~~its services and systems for unusual activity and may freeze accounts under suspicious circumstances, which, among other things, may result in the delay or loss of customer ~~orders.~~

The Company devotes significant resources to network security, data encryption and other security measures to protect its systems and data, but these security measures cannot provide absolute security. To the extent the Company was to experience a breach of its systems and was unable to protect sensitive data, such a breach could materially damage business partner andorders or impede customer ~~relationships, and curtail or otherwise adversely impact~~ access to online stores and services. Moreover, if a computer security breach affects the Company’s systems or results in the unauthorized release of PII, the Company’s reputation and brand could be materially damaged, use of the Company’s products and ~~services could decrease,~~services.

In addition to the risks relating to general confidential information described above, the Company may also be subject to specific obligations relating to health data and payment card data. Health data may be subject to additional privacy, security and breach notification requirements, and the Company may be subject to audit by governmental authorities regarding the Company’s compliance with these obligations. If the Company fails to adequately comply with these rules and requirements, or if health data is handled in a manner not permitted by law or under the Company’s agreements with healthcare institutions, the Company could be ~~exposed~~subject to litigation or government investigations, may be liable for associated investigatory expenses, and could also incur significant fees or fines.

Under payment card rules and obligations, if cardholder information is potentially compromised, the Company could be liable for associated investigatory expenses and could also incur significant fees or fines if the Company fails to follow payment card industry data security standards. The Company could also experience a ~~risk of loss~~significant increase in payment card transaction costs or ~~litigation~~lose the ability to process payment cards if it fails to follow payment card industry data security standards, which would materially adversely affect the Company’s reputation, financial condition and ~~possible liability.~~ operating results.

While the Company maintains insurance coverage that ~~subject to policy terms and conditions and subject to a significant self-insured retention,~~ is ~~designed~~intended to address certain aspects of ~~cyber~~data security risks, such insurance coverage may be insufficient to cover all losses or all types of claims that may ~~arise in the continually evolving area of cyber risk.~~

The Company is also subject to payment card association rules and obligations under its contracts with payment card processors. Under these rules and obligations, if information is compromised, the Company could be liable to payment card issuers for associated expenses and penalties. In addition, if the Company fails to follow payment card industry security standards, even if no customer information is compromised, the Company could incur significant fines or experience a significant increase in payment card transaction costs.arise.

The Company’s business is subject to a variety of U.S. and international laws, rules, policies and other obligations regarding data protection.

The Company is subject to federal, state and international laws relating to the collection, use, retention, security and transfer of PII. In many cases, these laws apply not only to third-party transactions, but also may restrict transfers of PII among the Company and its international subsidiaries. Several jurisdictions have passed laws in this area, and other jurisdictions are considering imposing additional restrictions. These laws continue to develop and may be inconsistent from jurisdiction to jurisdiction. Complying with emerging and changing international requirements may cause the Company to incur substantial costs or require the Company to change its business practices. Noncompliance could result in significant penalties or legal liability.

The Company makes statements about its use and disclosure of PII through its privacy policy, information provided on its website and press statements. Any failure by the Company to comply with these public statements or with other federal, state or international privacy-related or data protection laws and regulations could result in proceedings against the Company by governmental entities or others. In addition to reputational impacts, penalties could include ongoing audit requirements and significant legal liability.

The Company’s success depends largely on the continued service and availability of key personnel.

Much of the Company’s future success depends on the continued availability and service of key personnel, including its Chief Executive Officer, executive team and other highly skilled employees. Experienced personnel in the technology industry are in high demand and competition for their talents is intense, especially in Silicon Valley, where most of the Company’s key personnel are located.

The Company’s business may be impacted by political events, international trade disputes, war, terrorism, natural disasters, public health issues, ~~natural disasters~~industrial accidents and other business interruptions.

~~War,~~Political events, international trade disputes, war, terrorism, ~~geopolitical uncertainties,~~natural disasters, public health issues, industrial accidents and other business interruptions ~~have caused and~~ could ~~cause damage~~harm or ~~disruption to~~disrupt international commerce and the global economy, and ~~thus~~ could have a material adverse effect on the Company and its customers, suppliers, contract manufacturers, logistics providers, ~~manufacturing vendors~~distributors, cellular network carriers and ~~customers, including~~other channel partners. ~~The~~

International trade disputes could result in tariffs and other protectionist measures that could adversely affect the Company’s business. Tariffs could increase the cost of the Company’s products and the components and raw materials that go into making them. These increased costs could adversely impact the gross margin that the Company earns on sales of its products. Tariffs could also make the Company’s products more expensive for customers, which could make the Company’s products less competitive and reduce consumer demand. Countries may also adopt other protectionist measures that could limit the Company’s ability to offer its products and services. Political uncertainty surrounding international trade disputes and protectionist measures could also have a negative effect on consumer confidence and spending, which could adversely affect the Company’s business.

Many of the Company’s operations and facilities as well as critical business operations of the Company’s suppliers and contract manufacturers are in locations that are prone to earthquakes and other natural disasters. In addition, such operations and facilities are subject to the risk of interruption by ~~among others, natural disasters, whether as a result of climate change or otherwise,~~ fire, power shortages, nuclear power plant accidents and other industrial accidents, terrorist attacks and other hostile acts, labor disputes, public health issues and other events beyond ~~its~~the Company’s control. Global climate change could result in certain types of natural disasters occurring more frequently or with more intense effects. Such events could ~~decrease demand for the Company’s products,~~ make it difficult or impossible for the Company to ~~make~~manufacture and deliver products to its customers, ~~including channel partners, or to receive components from its suppliers, and~~ create delays and inefficiencies in the Company’s supply ~~chain.~~and manufacturing chain, and result in slowdowns and outages to the Company’s service offerings. Following an interruption to its business, the Company could require substantial recovery time, experience significant expenditures in order to resume operations, and lose significant revenue. Because the Company relies on sole or limited sources for the supply and manufacture of many critical components, a business interruption affecting such sources would exacerbate any negative consequences to the Company.

The Company’s operations are also subject to the risks of industrial accidents at its suppliers and contract manufacturers. While the Company’s suppliers are required to maintain safe working environments and operations, an industrial accident could occur and could result in disruption to the Company’s business and harm to the Company’s reputation. Should major public health issues, including pandemics, arise, the Company could be adversely affected by more stringent employee travel restrictions, additional limitations in freight services, governmental actions limiting the movement of products between regions, delays in production ramps of new products and disruptions in the operations of the Company’s manufacturing vendors and component suppliers. The majority of the Company’s R&D activities, its corporate headquarters, information technology systems and other critical business operations, including certain component suppliers and manufacturing vendors, are in locations that could be affected by natural disasters. In the event of a natural disaster, the Company could incur significant losses, require substantial recovery time and experience significant expenditures in order to resume operations.

contract manufacturers.

The Company expects its quarterly revenue and operating results to fluctuate.

The Company’s profit margins vary across its products and distribution channels. The Company’s software, accessories, and service and support contracts generally have higher gross margins than certain of the Company’s other products. Gross margins on the Company’s hardware products vary across product lines and can change over time as a result of product transitions, pricing and configuration changes, and component, warranty, and other cost fluctuations. The Company’s direct sales generally have higher associated gross margins than its indirect sales through its channel partners. In addition, the Company’s gross margin and operating margin percentages, as well as overall profitability, may be materially adversely impacted as a result of a shift in product, geographic or channel mix, component cost increases, the strengthening U.S. dollar, price competition, or the introduction of new products, including those that have higher cost structures with flat or reduced pricing.

The Company has typically experienced higher net sales in its first quarter compared to other quarters due in part to seasonal holiday demand. Additionally, new product introductions can significantly impact net sales, product costs and operating expenses. Further, the Company generates a majority of its net sales from a single product and a decline in demand for that product could significantly impact quarterly net sales. The Company could also be subject to unexpected developments late in a quarter, such as lower-than-anticipated demand for the Company’s products, issues with new product introductions, an internal systems failure, or failure of one of the Company’s logistics, components supply, or manufacturing partners.

The Company’s stock price is subject to volatility.

The Company’s stock price has experienced substantial price volatility in the past and may continue to do so in the future. Additionally, the Company, the technology industry and the stock market as a whole have experienced extreme stock price and volume fluctuations that have affected stock prices in ways that may have been unrelated to these companies’ operating performance. Price volatility over a given period may cause the average price at which the Company repurchases its own stock to exceed the stock’s price at a given point in time. The Company believes its stock price should reflect expectations of future growth and profitability. The Company also believes its stock price should reflect expectations that its cash dividend will continue at current levels or grow and that its current share repurchase program will be fully consummated. Future dividends are subject to declaration by the Company’s Board of Directors, and the Company’s share repurchase program does not obligate it to acquire any specific number of shares. If the Company fails to meet expectations related to future growth, profitability, dividends, share repurchases or other market expectations, its stock price may decline significantly, which could have a material adverse impact on investor confidence and employee retention.

The Company’s financial performance is subject to risks associated with changes in the value of the U.S. dollar versus local currencies.

The Company’s primary exposure to movements in foreign currency exchange rates relates to non-U.S. ~~dollar-denominated~~dollar–denominated sales and operating expenses worldwide. Weakening of foreign currencies relative to the U.S. dollar adversely affects the U.S. dollar value of the Company’s foreign ~~currency-denominated~~currency–denominated sales and earnings, and generally leads the Company to raise international pricing, potentially reducing demand for the Company’s products. Margins on sales of the Company’s products in foreign countries and on sales of products that include components obtained from foreign suppliers, could be materially adversely affected by foreign currency exchange rate fluctuations. In some circumstances, for competitive or other reasons, the Company may decide not to raise local prices to fully offset the dollar’s strengthening, or at all, which would adversely affect the U.S. dollar value of the Company’s foreign ~~currency-denominated~~currency–denominated sales and earnings. Conversely, a strengthening of foreign currencies relative to the U.S. dollar, while generally beneficial to the Company’s foreign ~~currency-denominated~~currency–denominated sales and earnings, could cause the Company to reduce international pricing and incur losses on its foreign currency derivative instruments, thereby limiting the benefit. Additionally, strengthening of foreign currencies may ~~also~~ increase the Company’s cost of product components denominated in those currencies, thus adversely affecting gross margins.

The Company uses derivative instruments, such as foreign currency forward and option contracts, to hedge certain exposures to fluctuations in foreign currency exchange rates. The use of such hedging activities may not offset any, or more than a portion, of the adverse financial effects of unfavorable movements in foreign exchange rates over the limited time the hedges are in place.

The Company is exposed to credit risk and fluctuations in the market values of its investment portfolio.

Given the global nature of its business, the Company has both domestic and international investments. Credit ratings and pricing of the Company’s investments can be negatively affected by liquidity, credit deterioration, financial results, economic risk, political risk, sovereign risk or other factors. As a result, the value and liquidity of the Company’s cash, cash equivalents and marketable securities may fluctuate substantially. Therefore, although the Company has not realized any significant losses on its cash, cash equivalents and marketable securities, future fluctuations in their value could result in significant realized losses.

The Company is exposed to credit risk on its trade accounts receivable, vendor non-trade receivables and prepayments related to long-term supply agreements, and this risk is heightened during periods when economic conditions worsen.

The Company distributes its products through third-party cellular network carriers, wholesalers, retailers and ~~value-added~~ resellers. The Company also sells its products directly to small and mid-sized businesses and education, enterprise and government customers. A substantial majority of the Company’s outstanding trade receivables are not covered by collateral, third-party bank support or financing arrangements, or credit insurance. The Company’s exposure to credit and ~~collectability~~collectibility risk on its trade receivables is higher in certain international markets and its ability to mitigate such risks may be limited. The Company also has unsecured vendor non-trade receivables resulting from purchases of components by outsourcing partners and other vendors that manufacture sub-assemblies or assemble final products for the Company. In addition, the Company has made prepayments associated with long-term supply agreements to secure supply of inventory components. As of ~~July 1, 2017,~~June 30, 2018, a significant portion of the Company’s trade receivables was concentrated within cellular network carriers, and its vendor non-trade receivables and prepayments related to long-term supply agreements were concentrated among a few individual vendors located primarily in Asia. While the Company has procedures to monitor and limit exposure to credit risk on its trade and vendor non-trade receivables, as well as long-term prepayments, there can be no assurance such procedures will effectively limit its credit risk and avoid losses.

The Company could be subject to changes in its tax rates, the adoption of new U.S. or international tax legislation or exposure to additional tax liabilities.

The Company is subject to taxes in the U.S. and numerous foreign jurisdictions, including Ireland, where a number of the Company’s subsidiaries are organized. Due to economic and political conditions, tax rates in various jurisdictions may be subject to significant change. The Company’s effective tax rates could be affected by changes in the mix of earnings in countries with differing statutory tax rates, changes in the valuation of deferred tax assets and liabilities, or changes in tax laws or their interpretation, including in the U.S. and Ireland.

The Company is also subject to the examination of its tax returns and other tax matters by the IRS and other tax authorities and governmental bodies. The Company regularly assesses the likelihood of an adverse outcome resulting from these examinations to determine the adequacy of its provision for taxes. There can be no assurance as to the outcome of these examinations. If the Company’s effective tax rates were to increase, particularly in the U.S. or Ireland, or if the ultimate determination of the Company’s taxes owed is for an amount in excess of amounts previously accrued, the Company’s financial condition, operating results and cash flows could be adversely affected.


Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds

Purchases of Equity Securities by the Issuer and Affiliated Purchasers

Share repurchase activity during the three months ended ~~July 1, 2017~~June 30, 2018 was as follows (in millions, except number of shares, which are reflected in thousands, and per share amounts):

Periods
Total Number
of Shares Purchased

Average Price
Paid Per Share

Total Number of Shares
Purchased as Part of Publicly
Announced Plans or Programs

Approximate Dollar Value of
Shares That May Yet Be Purchased
Under the Plans or Programs ⁽¹⁾
April 2, 2017 to May 6, 2017:
Open market and privately negotiated purchases 6,968
$ 143.52
6,968

May 7, 2017 to June 3, 2017:
February 2017 ASR 3,422

⁽²⁾

3,422

May 2017 ASR 15,598
⁽³⁾
⁽³⁾

15,598
⁽³⁾

Open market and privately negotiated purchases 10,650
$ 153.65
10,650

June 4, 2017 to July 1, 2017:
Open market and privately negotiated purchases 12,738
$ 146.31
12,738

Total 49,376
$ 51,523



Periods	Total Number of Shares Purchased	Average Price Paid Per Share		Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs	Approximate Dollar Value of Shares That May Yet Be Purchased Under the Plans or Programs ⁽¹⁾
April 1, 2018 to May 5, 2018:
Open market and privately negotiated purchases ⁽¹⁾⁽²⁾	67,707	$	170.46	67,707

May 6, 2018 to June 2, 2018:
Open market and privately negotiated purchases ⁽¹⁾	22,026	$	187.56	22,026

June 3, 2018 to June 30, 2018:
Open market and privately negotiated purchases ⁽¹⁾	23,045	$	187.78	23,045
Total	112,778				$	90,417

(1)

InOn May ~~2017,~~1, 2018, the ~~Company’s~~Company announced that the Board of Directors ~~increased the share~~had authorized a new program to repurchase ~~authorization from $175 billion~~up to $~~210~~100 billion of the Company’s common stock, of which $~~158~~9.6 billion had been utilized as of ~~July 1, 2017~~June 30, 2018. The remaining $5290.4 billion in the table represents the amount available to repurchase shares under the new authorized repurchase program as of ~~July 1, 2017~~June 30, 2018. The Company’s new share repurchase program does not obligate it to acquire any specific number of shares. Under ~~the~~this program, shares may be repurchased in privately negotiated and/or open market transactions, including under plans complying with Rule 10b5-1 under the Exchange Act.

(2)

~~In February 2017,~~During the third quarter of 2018, the Company ~~entered into an accelerated share repurchase arrangement (“ASR”) to purchase up to~~repurchased $~~3.0~~10.4 billion of ~~the Company’s~~its common ~~stock. In May 2017, the purchase period for this ASR ended and an additional~~ ~~3.4 million~~ ~~shares were delivered and retired. In total,~~ ~~20.9 million~~ ~~shares were delivered~~stock under ~~this ASR at an average~~its previous share repurchase ~~price~~program of~~$143.20~~.

~~(3)~~

~~In May 2017, the Company entered into a new ASR to purchase~~ up to ~~$3.0~~$210 billion, ~~of the Company’s common stock. In exchange for an up-front payment of~~ ~~$3.0 billion~~, the financial institution party to the arrangement committed to deliver shares to the Company during the ASR’s purchase period, which will end in August 2017. The total number of shares ultimately delivered, and therefore the average price paid per share, will be determined at the end of the applicable purchase period based on the volume-weighted average price of the Company’s common stock during thereby completing that ~~period.~~program.


Item 3.	Defaults Upon Senior Securities

None.


Item 4.	Mine Safety Disclosures

Not applicable.


Item 5.	Other Information

None.


Item 6.	Exhibits

~~Exhibit Index~~

Incorporated by Reference

Exhibit
Number

Exhibit Description
Form Exhibit
Filing Date/
Period End Date
4.1
Officer’s Certificate of the Registrant, dated as of May 11, 2017, including forms of global notes representing the Floating Rate Notes due 2020, Floating Rate Notes due 2022, 1.800% Notes due 2020, 2.300% Notes due 2022, 2.850% Notes due 2024 and 3.200% Notes due 2027.
8-K 4.1 5/11/17
4.2
Officer’s Certificate of the Registrant, dated as of May 24, 2017, including forms of global notes representing the 0.875% Notes due 2025 and 1.375% Notes due 2029.
8-K 4.1 5/24/17
4.3
Officer’s Certificate of the Registrant, dated as of June 20, 2017, including form of global note representing the 3.000% Notes due 2027.
8-K 4.1 6/20/17
31.1*
Rule 13a-14(a) / 15d-14(a) Certification of Chief Executive Officer.

31.2*
Rule 13a-14(a) / 15d-14(a) Certification of Chief Financial Officer.

32.1**
Section 1350 Certifications of Chief Executive Officer and Chief Financial Officer.

101.INS* XBRL Instance Document.
101.SCH* XBRL Taxonomy Extension Schema Document.
101.CAL* XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF* XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB* XBRL Taxonomy Extension Label Linkbase Document.
101.PRE* XBRL Taxonomy Extension Presentation Linkbase Document.



		Incorporated by Reference
Exhibit Number	Exhibit Description	Form	Exhibit	Filing Date/ Period End Date
31.1*	Rule 13a-14(a) / 15d-14(a) Certification of Chief Executive Officer.
31.2*	Rule 13a-14(a) / 15d-14(a) Certification of Chief Financial Officer.
32.1**	Section 1350 Certifications of Chief Executive Officer and Chief Financial Officer.
101.INS*	XBRL Instance Document.
101.SCH*	XBRL Taxonomy Extension Schema Document.
101.CAL*	XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF*	XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB*	XBRL Taxonomy Extension Label Linkbase Document.
101.PRE*	XBRL Taxonomy Extension Presentation Linkbase Document.


*	Filed herewith.


**	Furnished herewith.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



August ~~2, 2017~~1, 2018	Apple Inc.

	By:	/s/ Luca Maestri
		Luca Maestri
		Senior Vice President,
		Chief Financial Officer

Apple Inc. | Q3 ~~2017~~2018 Form 10-Q | 4648



California		94-2404110
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

~~1 Infinite Loop~~One Apple Park Way Cupertino, California		95014
(Address of principal executive offices)		(Zip Code)


	Three Months Ended				Nine Months Ended				Three Months Ended				Nine Months Ended
	July 1, 2017		June 25, 2016		July 1, 2017		June 25, 2016		June 30, 2018		July 1, 2017		June 30, 2018		July 1, 2017
Net sales	$	45,408	$	42,358	$	176,655	$	168,787	$	53,265	$	45,408	$	202,695	$	176,655
Cost of sales	27,920		26,252		108,400		102,337		32,844		27,920		124,940		108,400
Gross margin	17,488		16,106		68,255		66,450		20,421		17,488		77,755		68,255

Operating expenses:
Research and development	2,937		2,560		8,584		7,475		3,701		2,937		10,486		8,584
Selling, general and administrative	3,783		3,441		11,447		10,712		4,108		3,783		12,489		11,447
Total operating expenses	6,720		6,001		20,031		18,187		7,809		6,720		22,975		20,031

Operating income	10,768		10,105		48,224		48,263		12,612		10,768		54,780		48,224
Other income/(expense), net	540		364		1,948		921		672		540		1,702		1,948
Income before provision for income taxes	11,308		10,469		50,172		49,184		13,284		11,308		56,482		50,172
Provision for income taxes	2,591		2,673		12,535		12,511		1,765		2,591		11,076		12,535
Net income	$	8,717	$	7,796	$	37,637	$	36,673	$	11,519	$	8,717	$	45,406	$	37,637

Earnings per share:
Basic	$	1.68	$	1.43	$	7.18	$	6.66	$	2.36	$	1.68	$	9.07	$	7.18
Diluted	$	1.67	$	1.42	$	7.14	$	6.62	$	2.34	$	1.67	$	8.99	$	7.14

Shares used in computing earnings per share:
Basic	5,195,088		5,443,058		5,239,847		5,505,456		4,882,167		5,195,088		5,006,640		5,239,847
Diluted	5,233,499		5,472,781		5,274,394		5,535,931		4,926,609		5,233,499		5,050,963		5,274,394

Cash dividends declared per share	$	0.63	$	0.57	$	1.77	$	1.61	$	0.73	$	0.63	$	1.99	$	1.77


	Three Months Ended						Nine Months Ended						Three Months Ended						Nine Months Ended
	July 1, 2017			June 25, 2016			July 1, 2017			June 25, 2016			June 30, 2018			July 1, 2017			June 30, 2018			July 1, 2017
Net income	$	8,717		$	7,796		$	37,637		$	36,673		$	11,519		$	8,717		$	45,406		$	37,637
Other comprehensive income/(loss):
Change in foreign currency translation, net of tax effects of $(35), $2, $(3) and $2, respectively	120			46			(41		)	64
Change in foreign currency translation, net of tax effects of $(3), $(35), $4 and $(3), respectively													(590		)	120			(287		)	(41		)

Change in unrealized gains/losses on derivative instruments:
Change in fair value of derivatives, net of tax benefit/(expense) of $(16), $27, $(269) and $(10), respectively	(166		)	(175		)	1,002			(66		)
Adjustment for net (gains)/losses realized and included in net income, net of tax expense/(benefit) of $176, $46, $276 and $256, respectively	(409		)	(88		)	(1,135		)	(1,061		)
Change in fair value of derivatives, net of tax benefit/(expense) of $70, $(16), $(60) and $(269), respectively													109			(166		)	170			1,002
Adjustment for net (gains)/losses realized and included in net income, net of tax expense/(benefit) of $(254), $176, $(198) and $276, respectively													978			(409		)	873			(1,135		)
Total change in unrealized gains/losses on derivative instruments, net of tax	(575		)	(263		)	(133		)	(1,127		)	1,087			(575		)	1,043			(133		)

Change in unrealized gains/losses on marketable securities:
Change in fair value of marketable securities, net of tax benefit/(expense) of $(197), $(641), $536 and $(663), respectively	364			1,170			(980		)	1,217
Adjustment for net (gains)/losses realized and included in net income, net of tax expense/(benefit) of $16, $8, $12 and $(45), respectively	(32		)	(12		)	(25		)	84
Change in fair value of marketable securities, net of tax benefit/(expense) of $154, $(197), $1,159 and $536, respectively													(568		)	364			(3,417		)	(980		)
Adjustment for net (gains)/losses realized and included in net income, net of tax expense/(benefit) of $(7), $16, $27 and $12, respectively													24			(32		)	(22		)	(25		)
Total change in unrealized gains/losses on marketable securities, net of tax	332			1,158			(1,005		)	1,301			(544		)	332			(3,439		)	(1,005		)

Total other comprehensive income/(loss)	(123		)	941			(1,179		)	238			(47		)	(123		)	(2,683		)	(1,179		)
Total comprehensive income	$	8,594		$	8,737		$	36,458		$	36,911		$	11,472		$	8,594		$	42,723		$	36,458


	July 1, 2017			September 24, 2016		June 30, 2018			September 30, 2017
ASSETS:
Current assets:
Cash and cash equivalents	$	18,571		$	20,484	$	31,971		$	20,289
Short-term marketable securities	58,188			46,671		38,999			53,892
Accounts receivable, less allowances of $55 and $53, respectively	12,399			15,754
Accounts receivable, net						14,104			17,874
Inventories	3,146			2,132		5,936			4,855
Vendor non-trade receivables	10,233			13,545		12,263			17,799
Other current assets	10,338			8,283		12,488			13,936
Total current assets	112,875			106,869		115,761			128,645

Long-term marketable securities	184,757			170,430		172,773			194,714
Property, plant and equipment, net	29,286			27,010		38,117			33,783
Goodwill	5,661			5,414
Acquired intangible assets, net	2,444			3,206
Other non-current assets	10,150			8,757		22,546			18,177
Total assets	$	345,173		$	321,686	$	349,197		$	375,319

LIABILITIES AND SHAREHOLDERS’ EQUITY:
Current liabilities:
Accounts payable	$	31,915		$	37,294	$	38,489		$	49,049
Accrued expenses	23,304			22,027		25,184			25,744
Deferred revenue	7,608			8,080		7,403			7,548
Commercial paper	11,980			8,105		11,974			11,977
Current portion of long-term debt	6,495			3,500		5,498			6,496
Total current liabilities	81,302			79,006		88,548			100,814

Deferred revenue, non-current	2,984			2,930		2,878			2,836
Long-term debt	89,864			75,427		97,128			97,207
Other non-current liabilities	38,598			36,074		45,694			40,415
Total liabilities	212,748			193,437		234,248			241,272

Commitments and contingencies

Shareholders’ equity:
Common stock and additional paid-in capital, $0.00001 par value: 12,600,000 shares authorized; 5,169,782 and 5,336,166 shares issued and outstanding, respectively	34,445			31,251
Common stock and additional paid-in capital, $0.00001 par value: 12,600,000 shares authorized; 4,842,917 and 5,126,201 shares issued and outstanding, respectively						38,624			35,867
Retained earnings	98,525			96,364		79,436			98,330
Accumulated other comprehensive income/(loss)	(545		)	634		(3,111		)	(150		)
Total shareholders’ equity	132,425			128,249		114,949			134,047
Total liabilities and shareholders’ equity	$	345,173		$	321,686	$	349,197		$	375,319



		Page
Part I
Item 1.	Financial Statements	1
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	2122
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	3335
Item 4.	Controls and Procedures	3335

Part II
Item 1.	Legal Proceedings	3436
Item 1A.	Risk Factors	3436
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	4446
Item 3.	Defaults Upon Senior Securities	4446
Item 4.	Mine Safety Disclosures	4446
Item 5.	Other Information	4446
Item 6.	Exhibits	4547


	July 1, 2017															June 30, 2018
	Adjusted Cost		Unrealized Gains		Unrealized Losses			Fair Value		Cash and Cash Equivalents		Short-Term Marketable Securities		Long-Term Marketable Securities		Adjusted Cost		Unrealized Gains		Unrealized Losses			Fair Value		Cash and Cash Equivalents		Short-Term Marketable Securities		Long-Term Marketable Securities
Cash	$	8,529	$	—	$	—		$	8,529	$	8,529	$	—	$	—	$	9,973	$	—	$	—		$	9,973	$	9,973	$	—	$	—

Level 1 ⁽¹⁾:
Money market funds	3,088		—		—			3,088		3,088		—		—		7,722		—		—			7,722		7,722		—		—
Mutual funds	1,004		—		(118		)	886		—		886		—		799		—		(112		)	687		—		687		—
Subtotal	4,092		—		(118		)	3,974		3,088		886		—		8,521		—		(112		)	8,409		7,722		687		—

Level 2 ⁽²⁾:
U.S. Treasury securities	52,616		77		(230		)	52,463		1,013		20,104		31,346		47,056		1		(1,055		)	46,002		350		7,262		38,390
U.S. agency securities	5,328		3		(9		)	5,322		2,255		1,774		1,293		6,994		—		(44		)	6,950		4,477		483		1,990
Non-U.S. government securities	6,987		156		(50		)	7,093		—		64		7,029		11,774		40		(282		)	11,532		—		1,124		10,408
Certificates of deposit and time deposits	6,731		—		—			6,731		894		5,191		646		5,662		—		—			5,662		3,649		1,412		601
Commercial paper	5,187		—		—			5,187		2,683		2,504		—		7,064		—		—			7,064		5,653		1,411		—
Corporate securities	150,089		882		(312		)	150,659		109		27,522		123,028		130,945		129		(2,246		)	128,828		147		25,874		102,807
Municipal securities	938		3		(2		)	939		—		127		812		956		—		(8		)	948		—		172		776
Mortgage- and asset-backed securities	20,762		34		(177		)	20,619		—		16		20,603		18,919		9		(553		)	18,375		—		574		17,801
Subtotal	248,638		1,155		(780		)	249,013		6,954		57,302		184,757		229,370		179		(4,188		)	225,361		14,276		38,312		172,773

Total(3)	$	261,259	$	1,155	$	(898	)	$	261,516	$	18,571	$	58,188	$	184,757	$	247,864	$	179	$	(4,300	)	$	243,743	$	31,971	$	38,999	$	172,773


	September 24, 2016															September 30, 2017
	Adjusted Cost		Unrealized Gains		Unrealized Losses			Fair Value		Cash and Cash Equivalents		Short-Term Marketable Securities		Long-Term Marketable Securities		Adjusted Cost		Unrealized Gains		Unrealized Losses			Fair Value		Cash and Cash Equivalents		Short-Term Marketable Securities		Long-Term Marketable Securities
Cash	$	8,601	$	—	$	—		$	8,601	$	8,601	$	—	$	—	$	7,982	$	—	$	—		$	7,982	$	7,982	$	—	$	—

Level 1 ⁽¹⁾:
Money market funds	3,666		—		—			3,666		3,666		—		—		6,534		—		—			6,534		6,534		—		—
Mutual funds	1,407		—		(146		)	1,261		—		1,261		—		799		—		(88		)	711		—		711		—
Subtotal	5,073		—		(146		)	4,927		3,666		1,261		—		7,333		—		(88		)	7,245		6,534		711		—

Level 2 ⁽²⁾:
U.S. Treasury securities	41,697		319		(4		)	42,012		1,527		13,492		26,993		55,254		58		(230		)	55,082		865		17,228		36,989
U.S. agency securities	7,543		16		—			7,559		2,762		2,441		2,356		5,162		2		(9		)	5,155		1,439		2,057		1,659
Non-U.S. government securities	7,609		259		(27		)	7,841		110		818		6,913		7,827		210		(37		)	8,000		9		123		7,868
Certificates of deposit and time deposits	6,598		—		—			6,598		1,108		3,897		1,593		5,832		—		—			5,832		1,142		3,918		772
Commercial paper	7,433		—		—			7,433		2,468		4,965		—		3,640		—		—			3,640		2,146		1,494		—
Corporate securities	131,166		1,409		(206		)	132,369		242		19,599		112,528		152,724		969		(242		)	153,451		172		27,591		125,688
Municipal securities	956		5		—			961		—		167		794		961		4		(1		)	964		—		114		850
Mortgage- and asset-backed securities	19,134		178		(28		)	19,284		—		31		19,253		21,684		35		(175		)	21,544		—		656		20,888
Subtotal	222,136		2,186		(265		)	224,057		8,217		45,410		170,430		253,084		1,278		(694		)	253,668		5,773		53,181		194,714

Total	$	235,810	$	2,186	$	(411	)	$	237,585	$	20,484	$	46,671	$	170,430	$	268,399	$	1,278	$	(782	)	$	268,895	$	20,289	$	53,892	$	194,714


(1)	Level 1 fair value estimates are based on quoted prices in active markets for identical assets or liabilities.


(2)	Level 2 fair value estimates are based on observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.


(3)	As of June 30, 2018, total cash, cash equivalents and marketable securities included $8.8 billion, related to the State Aid Decision (see Note 4, “Income Taxes”) and other agreements, which was restricted from general use.



	June 30, 2018
	Continuous Unrealized Losses
	Less than 12 Months			12 Months or Greater			Total
Fair value of marketable securities	$	150,468		$	36,960		$	187,428
Unrealized losses	$	(3,134	)	$	(1,166	)	$	(4,300	)


	July 1, 2017						June 30, 2018
	Fair Value of Derivatives Designated as Hedge Instruments		Fair Value of Derivatives Not Designated as Hedge Instruments		Total Fair Value		Fair Value of Derivatives Designated as Hedge Instruments		Fair Value of Derivatives Not Designated as Hedge Instruments		Total Fair Value
Derivative assets ⁽¹⁾:
Foreign exchange contracts	$	485	$	242	$	727	$	850	$	385	$	1,235
Interest rate contracts	$	253	$	—	$	253	$	—	$	—	$	—

Derivative liabilities ⁽²⁾:
Foreign exchange contracts	$	842	$	362	$	1,204	$	357	$	221	$	578
Interest rate contracts	$	264	$	—	$	264	$	1,271	$	—	$	1,271


(1)	The fair value of derivative assets is measured using Level 2 fair value inputs and is recorded as other current assets and other non-current assets in the Condensed Consolidated Balance Sheets.


(2)	The fair value of derivative liabilities is measured using Level 2 fair value inputs and is recorded as accrued expenses and other non-current liabilities in the Condensed Consolidated Balance Sheets.



	July 1, 2017							September 24, 2016
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount		Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Definite-lived and amortizable acquired intangible assets	$	7,358	$	(5,014	)	$	2,344	$	8,912	$	(5,806	)	$	3,106
Indefinite-lived and non-amortizable acquired intangible assets	100		—			100		100		—			100
Total acquired intangible assets	$	7,458	$	(5,014	)	$	2,444	$	9,012	$	(5,806	)	$	3,206


	Maturities			July 1, 2017							September 24, 2016							Maturities			June 30, 2018							September 30, 2017
				Amount (in millions)		Effective Interest Rate					Amount (in millions)		Effective Interest Rate								Amount (in millions)		Effective Interest Rate					Amount (in millions)		Effective Interest Rate
2013 debt issuance of $17.0 billion:
Floating-rate notes	2018		2018	$	2,000		1.10%		1.10	%	$	2,000		1.10%		1.10	%			—	$	—				—	%	$	2,000		1.10%		1.10	%
Fixed-rate 1.000% – 3.850% notes	2018	–	2043	12,500			1.08%	–	3.91	%	12,500			1.08%	–	3.91	%
Fixed-rate 2.400% – 3.850% notes																		2023	–	2043	8,500			2.44%	–	3.91	%	12,500			1.08%	–	3.91	%

2014 debt issuance of $12.0 billion:
Floating-rate notes	2019	–	2019	1,000			1.48%		1.48	%	2,000			0.86%	–	1.09	%	2019		2019	1,000			2.66%		2.66	%	1,000			1.61%		1.61	%
Fixed-rate 2.100% – 4.450% notes	2019	–	2044	8,500			1.48%	–	4.48	%	10,000			0.85%	–	4.48	%	2019	–	2044	8,500			2.66%	–	4.48	%	8,500			1.61%	–	4.48	%

2015 debt issuances of $27.3 billion:
Floating-rate notes	2019	–	2020	1,532			1.43%	–	1.87	%	1,781			0.87%	–	1.87	%	2019	–	2020	1,517			1.87%	–	2.66	%	1,549			1.56%	–	1.87	%
Fixed-rate 0.350% – 4.375% notes	2019	–	2045	24,259			0.28%	–	4.51	%	25,144			0.28%	–	4.51	%	2019	–	2045	24,395			0.28%	–	4.51	%	24,522			0.28%	–	4.51	%

2016 debt issuances of $24.9 billion:
Floating-rate notes	2019	–	2021	1,350			1.31%	–	2.32	%	1,350			0.91%	–	1.95	%	2019	–	2021	1,350			2.50%	–	3.46	%	1,350			1.45%	–	2.44	%
Fixed-rate 1.100% – 4.650% notes	2018	–	2046	23,610			1.13%	–	4.78	%	23,609			1.13%	–	4.58	%	2019	–	2046	23,079			1.13%	–	4.78	%	23,645			1.13%	–	4.78	%

Second quarter 2017 debt issuance of $10.0 billion:
2017 debt issuances of $28.7 billion:
Floating-rate notes			2019	500					1.26	%	—					—	%	2019	–	2022	3,250			2.43%	–	2.87	%	3,250			1.38%	–	1.81	%
Floating-rate notes			2020	500					1.38	%	—					—	%
Floating-rate notes			2022	1,000					1.68	%	—					—	%
Fixed-rate 1.550% notes			2019	500					1.59	%	—					—	%
Fixed-rate 1.900% notes			2020	1,000					1.38	%	—					—	%
Fixed-rate 2.500% notes			2022	1,500					1.67	%	—					—	%
Fixed-rate 0.875% – 4.300% notes																		2019	–	2047	25,533			1.54%	–	4.30	%	25,705			1.51%	–	4.30	%

First quarter 2018 debt issuance of $7.0 billion:
Fixed-rate 1.800% notes																				2019	1,000					1.83	%	—					—	%
Fixed-rate 2.000% notes																				2020	1,000					2.03	%	—					—	%
Fixed-rate 2.400% notes																				2023	750					2.66	%	—					—	%
Fixed-rate 2.750% notes																				2025	1,500					2.77	%	—					—	%
Fixed-rate 3.000% notes			2024	1,750					1.98	%	—					—	%			2027	1,500					3.07	%	—					—	%
Fixed-rate 3.350% notes			2027	2,250					2.12	%	—					—	%
Fixed-rate 4.250% notes			2047	1,000					4.26	%	—					—	%
Fixed-rate 3.750% notes																				2047	1,250					3.80	%	—					—	%
Total term debt																					104,124							104,021



	June 30, 2018		September 30, 2017
Components	$	4,287	$	3,025
Finished goods	1,649		1,830
Total inventories	$	5,936	$	4,855



	Dividends Per Share		Amount (in millions)
2017:
Third quarter	$	0.63	$	3,281
Second quarter	0.57		2,988
First quarter	0.57		3,042
Total cash dividends declared and paid	$	1.77	$	9,311

2016:
Fourth quarter	$	0.57	$	3,071
Third quarter	0.57		3,117
Second quarter	0.52		2,879
First quarter	0.52		2,898
Total cash dividends declared and paid	$	2.18	$	11,965



	Purchase Period End Date	Number of Shares (in thousands)		Average Repurchase Price Per Share		ASR Amount (in millions)
May 2017 ASR	August 2017	15,598	⁽¹⁾	⁽¹⁾		$	3,000
February 2017 ASR	May 2017	20,949	⁽²⁾	$	143.20	$	3,000
November 2016 ASR	February 2017	51,157		$	117.29	$	6,000
August 2016 ASR	November 2016	26,850		$	111.73	$	3,000
May 2016 ASR	August 2016	60,452		$	99.25	$	6,000
November 2015 ASR	April 2016	29,122		$	103.02	$	3,000


~~(2)~~	~~Includes~~ ~~17.5 million~~ ~~shares delivered and retired at the beginning of the purchase period, which began in the second quarter of 2017 and~~ ~~3.4 million~~ ~~shares delivered and retired at the end of the purchase period, which concluded in the third quarter of 2017.~~


	Cumulative Foreign Currency Translation			Unrealized Gains/Losses on Derivative Instruments			Unrealized Gains/Losses on Marketable Securities			Total			Cumulative Foreign Currency Translation			Unrealized Gains/Losses on Derivative Instruments			Unrealized Gains/Losses on Marketable Securities			Total
Balance at September 24, 2016	$	(578	)	$	38		$	1,174		$	634
Balances as of September 30, 2017													$	(354	)	$	(124	)	$	328		$	(150	)
Other comprehensive income/(loss) before reclassifications	(38		)	1,271			(1,516		)	(283		)	(291		)	230			(4,576		)	(4,637		)
Amounts reclassified from AOCI	—			(1,411		)	(37		)	(1,448		)	—			1,071			(49		)	1,022
Tax effect	(3		)	7			548			552			4			(258		)	1,186			932
Other comprehensive income/(loss)	(41		)	(133		)	(1,005		)	(1,179		)	(287		)	1,043			(3,439		)	(2,683		)
Balance at July 1, 2017	$	(619	)	$	(95	)	$	169		$	(545	)
Cumulative effect of change in accounting principle ⁽¹⁾													(176		)	29			(131		)	(278		)
Balances as of June 30, 2018													$	(817	)	$	948		$	(3,242	)	$	(3,111	)


(1)	Refer to Note 4, “Income Taxes” for more information on the Company’s adoption of ASU 2018-02 at the beginning of the second quarter of 2018.


	Number of RSUs (in thousands)		Weighted-Average Grant Date Fair Value Per Share		Aggregate Fair Value (in millions)		Number of RSUs (in thousands)		Weighted-Average Grant Date Fair Value Per RSU		Aggregate Fair Value (in millions)
Balance at September 24, 2016	99,089		$	97.54
Balance as of September 30, 2017							97,571		$	110.33
RSUs granted	48,000		$	120.09			43,340		$	160.79
RSUs vested	(41,712	)	$	95.78			(41,292	)	$	111.62
RSUs canceled	(4,779	)	$	106.75			(4,884	)	$	126.32
Balance at July 1, 2017	100,598		$	108.59	$	14,488
Balance as of June 30, 2018							94,735		$	132.03	$	17,536


(1)	Includes deferrals and amortization of related software upgrade rights and non-software services.


(2)	Includes revenue from Digital Content and Services, AppleCare®, Apple Pay, licensing and other services. Services net sales in the third quarter of 2018 included a favorable one-time item of $236 million in connection with the final resolution of various lawsuits.


(3)	Includes sales of AirPods, Apple TV, Apple Watch, Beats® products, HomePod, iPod touch and other Apple-branded and third-party accessories.


(2)	Refer to Note 1, “Summary of Significant Accounting Polices” in the Notes to Condensed Consolidated Financial Statements in Part I, Item 1 of this Form 10-Q for more information on the prior period reclassification related to the Company’s adoption of ASU 2016-09.



	Dividends and Dividend Equivalents Paid		Accelerated Share Repurchases		Open Market Share Repurchases		Taxes Related to Settlement of Equity Awards		Total
Q3 2017	$	3,365	$	3,000	$	4,500	$	858	$	11,723
Q2 2017	3,004		3,000		4,001		159		10,164
Q1 2017	3,130		6,000		5,000		629		14,759
2016	12,150		12,000		17,000		1,570		42,720
2015	11,561		6,000		30,026		1,499		49,086
2014	11,126		21,000		24,000		1,158		57,284
2013	10,564		13,950		9,000		1,082		34,596
2012	2,488		—		—		56		2,544
Total	$	57,388	$	64,950	$	93,527	$	7,011	$	222,876

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