graphic

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


Form 10-Q


QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended September 30, 2022


2023

Or


TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For the transition period from _____ to _____


Commission file number: 001-36469


HEALTHIER CHOICES MANAGEMENT CORP.

(Exact name of Registrant as specified in its charter)


Delaware84-1070932

(State or other jurisdiction of

(I.R.S. Employer

incorporation or organization)

(I.R.S. Employer

Identification No.)

3800 North 28Th Way

Hollywood, Florida

33020
Hollywood, Florida33020
(Address of principal executive offices)(Zip Code)

Registrant’s telephone number, including area code: 305-600-5004


305-600-5004

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.


Yes Yes ☐ No

No


Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).


Yes Yes ☐ No

No


Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.


Large accelerated filerAccelerated filer
Non-accelerated filerSmaller reporting company
Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.


Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).


Yes No No


Securities registered pursuant to Section 12(b) of the Act:


Title of each classTrading SymbolName of each exchange on which registered
Common Stock, par value $0.0001 per shareHCMCOTC Pink Marketplace

As of November 10, 2022,2023, there were 339,741,632,384475,266,632,384 shares of the registrant’s common stock, par value $0.0001 per share, outstanding.





TABLE OF CONTENTS

PAGE
  

TABLE OF CONTENTS

PAGE
PART I FINANCIAL INFORMATION1
1
1
2
3
5
6
1617
22
22
2324
2324
2325
2325
2325
2325
2325
ITEM 6. Exhibits25
Signatures27
Exhibit 31.1
Exhibit 31.2
Exhibit 32.1
Exhibit 32.2

  
23
25
 



PART I - FINANCIAL INFORMATION


Item 1. Financial Statements


HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED BALANCE SHEETS



  September 30, 2022 (Unaudited)  
December 31,
2021
 
ASSETS      
CURRENT ASSETS      
Cash and cash equivalents $30,009,173  $26,496,404 
Accounts receivable, net  53,439   28,481 
Notes receivable  205,262   247,915 
Inventories  2,401,903   1,521,199 
Prepaid expenses and vendor deposits  295,823   456,397 
Investment  17,143   23,143 
Restricted cash  1,325,000   - 
TOTAL CURRENT ASSETS  34,307,743   28,773,539 
         
Property and equipment, net of accumulated depreciation  1,528,300   176,988 
Intangible assets, net of accumulated amortization  2,083,007   947,593 
Goodwill  2,657,000   916,000 
Right of use asset – operating lease, net  4,785,871   3,543,930 
Other assets  108,565   85,437 
         
TOTAL ASSETS $45,470,486  $34,443,487 
         
LIABILITIES, CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY        
CURRENT LIABILITIES        
Accounts payable and accrued expenses $3,203,384  $1,642,848 
Contract liabilities  57,283   23,178 
Current portion of line of credit  453,232   418,036 
Current portion of loan payment  1,479   2,604 
Operating lease liability, current  534,493   437,328 
TOTAL CURRENT LIABILITIES  4,249,871   2,523,994 
         
Loan payable, net of current portion  -   815 
Operating lease liability, net of current  3,885,543   2,685,021 
TOTAL LIABILITIES  8,135,414   5,209,830 
         
COMMITMENTS AND CONTINGENCIES (SEE NOTE 13)      
         
CONVERTIBLE PREFERRED STOCK        
Series E convertible preferred stock, $1,000 par value per share, 14,722 and 0 shares authorized, issued and outstanding as of September 30, 2022 and December 31, 2021, respectively; aggregate liquidation preference of $14.7 million
  14,722,075   - 
STOCKHOLDERS’ EQUITY        
Series D convertible preferred stock, $1,000 par value per share, 5,000 shares authorized; 800 shares issued and outstanding as of September 30, 2022 and December 31, 2021, respectively; aggregate liquidation preference of $0.8 million
  800,000   800,000 
Common Stock, $0.0001 par value per share, 750,000,000,000 shares authorized; 339,741,632,384 shares issued and outstanding as of September 30, 2022 and December 31, 2021, respectively
  33,974,163   33,974,163 
Additional paid-in capital  28,973,580   30,855,824 
Accumulated deficit  (41,134,746)  (36,396,330)
TOTAL STOCKHOLDERS’ EQUITY  22,612,997   29,233,657 
         
TOTAL LIABILITIES, CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY $45,470,486  $34,443,487 

  (Unaudited)    
  September 30, 2023  December 31, 2022 
ASSETS      
CURRENT ASSETS        
Cash $7,137,833  $22,911,892 
Accounts receivable, net  130,907   55,815 
Notes receivable  -   189,225 
Inventories  3,553,942   3,817,192 
Prepaid expenses and vendor deposits  1,746,452   322,182 
Investment  1,714   9,771 
Other current assets  398,910   1,224,171 
Restricted cash  628,232   1,778,232 
TOTAL CURRENT ASSETS  13,597,990   30,308,480 
         
Property, plant, and equipment, net of accumulated depreciation  2,865,409   3,112,908 
Intangible assets, net of accumulated amortization  4,313,743   5,005,511 
Goodwill  5,747,000   5,747,000 
Right of use asset – operating lease, net  10,063,353   10,604,935 
Other assets  510,856   476,196 
         
TOTAL ASSETS $37,098,351  $55,255,030 
         
LIABILITIES, CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY        
CURRENT LIABILITIES        
Accounts payable and accrued expenses $5,804,051  $5,715,234 
Contingent consideration  -   774,900 
Contract liabilities  144,861   198,606 
Line of credit  453,232   453,232 
Current portion of loan payment  560,322   536,542 
Operating lease liability, current  2,323,981   2,228,852 
TOTAL CURRENT LIABILITIES  9,286,447   9,907,366 
         
Loan payable, net of current portion  1,954,691   2,378,061 
Operating lease liability, net of current  7,499,587   8,041,504 
TOTAL LIABILITIES  18,740,725   20,326,931 
         
COMMITMENTS AND CONTINGENCIES (SEE NOTE 13)  -   - 
         
CONVERTIBLE PREFERRED STOCK        
Series E redeemable convertible preferred stock, $1,000 par value per share, 14,722 shares authorized, 1,944 shares and 14,722 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively; aggregate liquidation preference of $1.9 million and $14.7 million as of September 30, 2023 and December 31, 2022, respectively  1,944,425   14,722,075 
STOCKHOLDERS’ EQUITY        
Series D convertible preferred stock, $1,000 par value per share, 5,000 shares authorized; 0 and 800 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively  -   800,000 

Common Stock, $0.0001 par value per share, 750,000,000,000 shares authorized; 475,266,632,384 and 339,741,632,384 shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively

  47,526,663   33,974,163 
Additional paid-in capital  20,051,524   29,045,802 
Accumulated deficit  (51,164,986)  (43,613,941)
TOTAL STOCKHOLDERS’ EQUITY  16,413,201   20,206,024 
         
TOTAL LIABILITIES, CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY $37,098,351  $55,255,030 

See notes to unaudited condensed consolidated financial statements

1
1



HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)


  Three Months Ended  Nine Months Ended 
  September 30,  September 30, 
  2022  2021  2022  2021 
SALES            
Vapor sales, net $1,187  $466,181  $256,747  $1,671,098 
Grocery sales, net  5,775,543   2,803,327   16,700,596   8,450,055 
TOTAL SALES, NET  5,776,730   3,269,508   16,957,343   10,121,153 
                 
Cost of sales vapor  364   186,522   112,610   657,171 
Cost of sales grocery  3,909,190   1,706,597   10,674,170   5,133,228 
GROSS PROFIT  1,867,176   1,376,389   6,170,563   4,330,754 
                 
OPERATING EXPENSES  3,985,377   2,427,256   11,012,070   6,599,224 
                 
LOSS FROM OPERATIONS  (2,118,201)  (1,050,867)  (4,841,507)  (2,268,470)
                 
OTHER INCOME (EXPENSE)                
Loss (gain) on investment  (11,314)  (557)  (6,000)  10,954 
Other income, net  4,327   -   27,376   - 
Interest income (expense), net  50,202   1,543   81,715   (76,888)
Gain on debt extinguishment, net  -   -   -   767,930 
Total other income (expense), net  43,215   986   103,091   701,996 
                 
NET LOSS $(2,074,986) $(1,049,881) $(4,738,416) $(1,566,474)
                 
NET LOSS PER SHARE-BASIC AND DILUTED $0.00  $0.00  $0.00  $0.00 
                 
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING-BASIC AND DILUTED  339,741,632,384   336,603,045,428   339,741,632,384   297,439,560,396 
                 
                 

  2023  2022  2023  2022 
  Three Months Ended  Nine Months Ended 
  September 30,  September 30, 
  2023  2022  2023  2022 
SALES                
Vapor sales, net $-  $1,187  $38  $256,747 
Grocery sales, net  12,704,600   5,775,543   39,839,203   16,700,596 
TOTAL SALES, NET  12,704,600   5,776,730   39,839,241   16,957,343 
                 
Cost of sales vapor  -   364   653   112,610 
Cost of sales grocery  8,061,966   3,909,190   25,199,879   10,674,170 
GROSS PROFIT  4,642,634   1,867,176   14,638,709   6,170,563 
                 
OPERATING EXPENSES  8,033,795   3,985,377   23,192,575   11,012,070 
                 
LOSS FROM OPERATIONS  (3,391,161)  (2,118,201)  (8,553,866)  (4,841,507)
                 
OTHER INCOME (EXPENSE)                
Gain (loss) on investment  343   (11,314)  (8,057)  (6,000)
Change in contingent consideration  372,000   -   774,900   - 
Other (expense) income, net  (8,397)  4,327   853   27,376 
Interest income, net  36,226   50,202   235,125   81,715 
Total other income (expense), net  400,172   43,215   1,002,821   103,091 
                 
NET LOSS $(2,990,989) $(2,074,986) $(7,551,045) $(4,738,416)
                 
Induced conversions of preferred stock  -   -   (152,500)  - 
                 
Net loss attributable to common stockholders $(2,990,989) $(2,074,986) $(7,703,545) $(4,738,416)
                 
NET LOSS PER SHARE-BASIC AND DILUTED $0.00  $0.00  $0.00  $0.00 
                 
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING-BASIC AND DILUTED  358,187,284,558   339,741,632,384   351,298,225,790   339,741,632,384 

See notes to unaudited condensed consolidated financial statements

2
2



HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY

FOR THE THREE MONTHS ENDED SEPTEMBER 30, 2023 AND 2022 and 2021

(Unaudited)

  Series E Convertible Preferred Stock  
Convertible
Preferred Stock
  Common Stock  
Additional
Paid-In
  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – July 1, 2022
  -  $-   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(39,059,760) $26,570,227 
Issuance of Series E Convertible Preferred stock in connection with the Securities Purchase Agreement, net of offering costs  14,722   14,722,075   -   -   -   -   (1,882,244)  -   (1,882,244)
Net loss  -   -   -   -   -   -   -   (2,074,986)  (2,074,986)
Balance – September 30, 2022
  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $28,973,580  $(41,134,746) $22,612,997 



  Series E Convertible Preferred Stock  
Convertible
Preferred Stock
  Common Stock  
Additional
Paid-In
  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – July 1, 2021
  -   -   5,000  $5,000,000   333,179,132,384  $33,317,913  $26,546,415  $(32,875,464) $31,988,864 
Series D Convertible Preferred Stock exercised  -   -   (4,200)  (4,200,000)  6,562,500,000   656,250   3,543,750   -   - 
 Issuance of common stock in connection with the Rights Offering, net of offering expenses  -   -   -   -   -   -   765,659   -   765,659 
Net loss  -   -   -   -   -   -   -   (1,049,881)  (1,049,881)
Balance – September 30, 2021
  -   -   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(33,925,345) $31,704,642 


  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
  

Series E Redeemable

Convertible Preferred Stock

  

Series D

Convertible Preferred Stock

  Common Stock  Additional Paid-In  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – July 1, 2023  1,944  $1,944,425   800  $800,000   463,266,632,384  $46,326,663  $19,324,774  $(48,173,997) $18,277,440 
Series D Convertible Preferred Stock exercised  -   -   (800)  (800,000)  8,000,000,000   800,000   -   -   - 
Issuance of award stock  -   -   -   -   4,000,000,000   400,000   (400,000)  -   - 
Stock-based compensation expense  -   -   -   -   -   -   1,126,750   -   1,126,750 
Net loss  -   -   -   -   -   -   -   (2,990,989)  (2,990,989)
Balance – September 30, 2023  1,944  $1,944,425   -   -   475,266,632,384  $47,526,663  $20,051,524  $(51,164,986) $16,413,201 

  

Series E

Redeemable

Convertible Preferred Stock

  

Series D

Convertible Preferred Stock

  Common Stock  Additional Paid-In  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – July 1, 2022  -  $-   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(39,059,760) $26,570,227 
                                     
Issuance of Series E Convertible Preferred stock in connection with the Securities Purchase Agreement, net of offering costs  14,722   14,722,075   -   -   -   -   (1,882,244)  -   (1,882,244)
Net loss  -   -   -   -   -   -   -   (2,074,986)  (2,074,986)
Balance – September 30, 2022  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $28,973,580  $(41,134,746) $22,612,997 

See notes to unaudited condensed consolidated financial statements

3
3



HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS’ EQUITY

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 20222023 AND 2021

2022

(UNAUDITED)


  Series E Convertible Preferred Stock  
Convertible
Preferred Stock
  Common Stock  
Additional
Paid-In
  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – January 1, 2022
  -  $-   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(36,396,330) $29,233,657 
Issuance of Series E Convertible Preferred stock in connection with the Securities Purchase Agreement, net of offering costs  14,722   14,722,075   -   -   -   -   (1,882,244)  -   (1,882,244)
Net loss  -   -   -   -   -   -   -   (4,738,416)  (4,738,416)
Balance – September 30, 2022
  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $28,973,580  $(41,134,746) $22,612,997 




  Series E Convertible Preferred Stock  
Convertible
Preferred Stock
  Common Stock  
Additional
Paid-In
  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – January 1, 2021
  -  $-   16,277  $16,277,116   143,840,848,017  $14,384,084  $3,955,039  $(32,358,871) $2,257,368 
Series C Preferred stock exercised  -   -   (16,277)  (16,277,116)  162,771,153,001   16,277,116   -   -   - 
Stock options exercised  -   -   -   -   2,275,000,000   227,500   -   -   227,500 
Stock-based compensation expense  -   -   -   -   -   -   34,375   -   34,375 
Issuance of Series D Convertible Preferred stock in connection with the Securities Purchase Agreement  -   -   5,000   5,000,000   -   -   -   -   5,000,000 
Series D Convertible Preferred Stock exercised  -   -   (4,200)  (4,200,000)  6,562,500,000   656,250   3,543,750   -   - 
Issuance of common stock  -   -   -   -   1,182,831,056   118,283   1,289,273   -   1,407,556 
Issuance of common stock in connection with the Rights Offering, net of offering cost  -   -   -   -   27,046,800,310   2,704,680   21,639,637   -   24,344,317 
Issuance of awarded stock for officers and board member  -   -   -   -   2,250,000,000   225,000   (225,000)  -   - 
Cancellation of awarded stock for officers and board member  -   -   -   -   (6,187,500,000)  (618,750)  618,750   -   - 
Net loss  -   -   -   -   -   -   -   (1,566,474)  (1,566,474)
Balance – September 30, 2021
  -  $-   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(33,925,345) $31,704,642 

  

Series E

Redeemable

Convertible Preferred Stock

  

Series D

Convertible Preferred Stock

  Common Stock  Additional Paid-In  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – January 1, 2023  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $29,045,802  $(43,613,941) $20,206,024 
Series E convertible preferred stock redeemed  (11,193)  (11,192,650  -   -   -   -   22,222   -   22,222 
Conversion of series E convertible preferred stock  (1,585)  (1,585,000)  -   -   15,850,000,000   1,585,000   -   -   1,585,000 
Series D Convertible Preferred Stock exercised  -   -   (800)  (800,000)  8,000,000,000   800,000   -   -   - 
Issuance of awarded stock  -   -   -   -   111,675,000,000   11,167,500   (11,167,500)  -   - 
Induced conversions of preferred stock  -   -   -   -   -   -   (152,500)  -   (152,500)
Stock-based compensation  -   -   -   -   -   -   2,303,500   -   2,303,500 
Net loss  -   -   -   -   -   -   -   (7,551,045)  (7,551,045)
Balance – September 30, 2023  1,944  $1,944,425   -  $-   475,266,632,384  $47,526,663  $20,051,524  $(51,164,986) $16,413,201 

  

Series E

Redeemable

Convertible Preferred Stock

  

Series D

Convertible Preferred Stock

  Common Stock  Additional Paid-In  Accumulated    
  Shares  Amount  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
Balance – January 1, 2022  -  $-   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(36,396,330) $29,233,657 
Balance  -  $-   800  $800,000   339,741,632,384  $33,974,163  $30,855,824  $(36,396,330) $29,233,657 
Issuance of Series E Convertible Preferred stock in connection with the Securities Purchase Agreement, net of offering costs  14,722   14,722,075   -   -   -   -   (1,882,244)  -   (1,882,244)
Net loss  -   -   -   -   -   -   -   (4,738,416)  (4,738,416)
Balance – September 30, 2022  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $28,973,580  $(41,134,746) $22,612,997 
Balance  14,722  $14,722,075   800  $800,000   339,741,632,384  $33,974,163  $28,973,580  $(41,134,746) $22,612,997 

See notes to unaudited condensed consolidated financial statements

4
4



HEALTHIER CHOICES MANAGEMENT CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)


  Nine Months Ended September 30, 
  2022  2021 
OPERATING ACTIVITIES      
Net loss $(4,738,416) $(1,566,474)
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation and amortization  652,162   379,536 
Gain (loss) on investment  6,000   (10,954)
Amortization of right-of-use asset  555,726   400,334 
Write-down of obsolete and slow moving inventory  533,343   265,635 
Gain on debt settlement  -   (767,930)
Accrued interest on loan  -   60,809 
Stock-based compensation expense  -   34,375 
         
Changes in operating assets and liabilities:        
Accounts receivable  (24,958)  (34,465)
Inventories  (609,468)  (460,232)
Prepaid expenses and vendor deposits  160,574   (11,779)
Other assets  (23,128)  4,162 
Accounts payable and accrued expenses  1,560,536   11,405 
Contract liabilities  (248,522)  (145)
Lease liability  (499,980)  (348,424)
NET CASH USED IN OPERATING ACTIVITIES  (2,676,131)  (2,044,147)
         
INVESTING ACTIVITIES        
Acquisition of Mother Earth's Storehouse  (5,150,000)  - 
Collection of note receivable  42,653   40,831 
Purchases of property and equipment  (251,840)  (53,437)
Purchase of patent  -   (12,500)
NET CASH USED IN INVESTING ACTIVITIES  (5,359,187)  (25,106)
         
FINANCING ACTIVITIES        
Proceeds from line of credit  35,196   - 
Principal payments on loan payable  (1,940)  (255,592)
Principal payment on the line of credit  -   (2,000,000)
Proceeds from Rights Offering  -   24,344,317 
Proceeds from preferred stock, net of issuance costs  12,839,831   5,000,000 
Proceeds from exercise of stock options  -   227,500 
NET CASH PROVIDED BY FINANCING ACTIVITIES  12,873,087   27,316,225 
         
NET INCREASE IN CASH, CASH EQUIVALENT AND RESTRICTED CASH  4,837,769   25,246,972 
CASH, CASH EQUIVALENTS AND RESTRICTED CASH— BEGINNING OF PERIOD  26,496,404   2,925,475 
CASH, CASH EQUIVALENTS AND RESTRICTED CASH — END OF PERIOD $31,334,173  $28,172,447 
         
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION        
Cash paid for interest $4,383  $36,792 
Cash paid for income tax $-  $- 
NON-CASH INVESTING AND FINANCING ACTIVITIES        
Issuance of common stock $-  $1,290,260 
Lease acquired $1,797,667  $- 

  2023  2022 
  Nine Months Ended September 30, 
  2023  2022 
OPERATING ACTIVITIES        
Net loss $(7,551,045) $(4,738,416)
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation and amortization  1,115,396   652,162 

Loss on notes receivable settlement

  10,931   - 
Loss on investment  8,057   6,000 
Amortization of right-of-use asset  1,689,198   555,726 
Write-down of obsolete and slow-moving inventory  1,581,043   533,343 
Stock-based compensation expense  2,303,500   - 
Change in contingent consideration  (774,900)  - 
Changes in operating assets and liabilities:        
Accounts receivable  (75,092)  (24,958)
Inventories  (1,317,793)  (609,468)
Prepaid expenses and vendor deposits  (1,626,358)  160,574 
Other current assets  825,261   - 
Other assets  (34,660)  (23,128)
Accounts payable and accrued expenses  555,280   1,560,536 
Contract liabilities  (53,745)  (248,522)
Lease liability  (1,594,404)  (499,980)
NET CASH USED IN OPERATING ACTIVITIES  (4,939,331)  (2,676,131)
         
INVESTING ACTIVITIES        
Acquisition of Mother Earth’s Storehouse  -   (5,150,000)
Collection of note receivable  178,294   42,653 
Purchases of property and equipment  (176,129)  (251,840)
NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES  2,165   (5,359,187)
         
FINANCING ACTIVITIES        
Proceeds from line of credit  -   35,196 
Principal payments on loan payable  (399,590)  (1,940)
Payment of induced conversions of preferred stock  (152,500)  - 
Proceeds from preferred stock, net of issuance costs  -   12,839,831 
Payments for deferred offering costs  (264,375)  - 
Payment for series E preferred stock redemption  (11,170,428)  - 
NET CASH (USED IN) PROVIDED BY FINANCING ACTIVITIES  (11,986,893)  12,873,087 
         
NET (DECREASE) INCREASE IN CASH AND RESTRICTED CASH  (16,924,059)  4,837,769 
CASH AND RESTRICTED CASH— BEGINNING OF PERIOD  24,690,124   26,496,404 
CASH AND RESTRICTED CASH — END OF PERIOD $7,766,065  $31,334,173 
         
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION        
Cash paid for interest $127,533  $4,383 
Cash paid for income tax $-  $- 
NON-CASH INVESTING AND FINANCING ACTIVITIES        
Issuance of common stock in connection with series E preferred stock conversion $1,585,000  $- 
Right-of-use assets obtained in exchange for operating lease liabilities $1,147,616  $1,797,667 
1% stated value reduction on preferred stock redemption $22,222  $- 
Non-cash deferred offering cost $466,463  $- 

See notes to unaudited condensed consolidated financial statements

5
5



HEALTHIER CHOICES MANAGEMENT CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


Note 1. ORGANIZATION


Organization


Healthier Choices Management Corp. (the “Company”) is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives. The

Through its wholly owned subsidiary HCMC Intellectual Property Holdings, LLC, the Company operates Ada’s Natural Market, a naturalmanages and organic grocery store, throughintends to expand on its intellectual property portfolio.

Through its wholly owned subsidiaries, the Company operates:

Ada’s Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.
Paradise Health & Nutrition’s three stores that likewise offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.
Mother Earth’s Storehouse, a two-store organic and health food and vitamin chain in New York’s Hudson Valley, a business that has been in existence for over 40 years.
Greens Natural Foods’ eight stores in New York and New Jersey, offering a selection of 100% organic produce and all-natural, non-GMO groceries & bulk foods; a wide selection of local products; an organic juice and smoothie bar; a fresh foods department, which offers fresh and healthy “grab & go” foods; a full selection of vitamins & supplements; as well as health and beauty products
Ellwood Thompson’s, an organic and natural health food and vitamin store located in Richmond, Virginia. Ellwood Thompson’s was acquired on October 1, 2023 for a purchase price of approximately $1,500,000.

Through its wholly owned subsidiary, Healthy Choice Markets, Inc. Ada’s Natural MarketWellness, LLC, the Company (1) operates Healthy Choice Wellness Center in Kingston, NY and Paradise Health(2) has a licensing agreement for a Healthy Choice Wellness Center located at the Casbah Spa and Nutrition offers fresh produce, bulk foods, vitaminsSalon in Fort Lauderdale, FL.

These centers offer multiple vitamin drip mixes and supplements, packaged groceries, meatintramuscular shots for clients to choose from that are designed to help boost immunity, fight fatigue and seafood, deli, baked goods, dairy products, frozen foods,stress, reduce inflammation, enhance weight loss, and efficiently deliver antioxidants and anti-aging mixes. Additionally, there are IV vitamin mixes and shots for health, & beauty, products and natural household items. The Company also sells vitamins and supplements on the Amazon.com marketplace throughre-hydration.

Through its wholly owned subsidiary, Healthy U Wholesale, Inc. TheInc, the Company also operates HCMC Intellectual Property Holdings, LLC, a wholly owned subsidiary formed to hold, marketsells vitamins and expandsupplements, as well as health, beauty, and personal care products on its current intellectual property assets. Thewebsite www.TheVitaminStore.com.

Additionally, the Company markets its patented the Q-Cup™ technology under the vape segment; this patented technology is based on a small, quartz cup called the Q-Cup™, which a customer partially fills with either cannabis or CBD concentrate (approximately 50mg) purchased from a third party. The Q-Cup™ is then inserted into the Q-Cup™ Tank or Globe, whichthat heats the cup from the outside without coming in direct contact with the solid concentrate. This Q-Cup™ technology provides significantly more efficiency and an “on the go” solution for consumers who prefer to vape concentrates either medicinally or recreationally.

Spin-Off

The Company acquired substantially all of the assets of Mother Earth’s Storehouse on February 9, 2022, which operateshas commenced steps to spin off (“Spin-Off”) its grocery segment and wellness business into a two store organic and health food and vitamin chain in New York’s Hudson Valley, a business that has been operating for over 40 years. The Company expanded its operation into the Health & Wellness segment in November 2021. HCMC acquired substantially all of the assets of EIR Hydration, an IV therapy center located in Roslyn Heights, NY. The Company also has licensing agreements fornew publicly traded company, Healthy Choice Wellness Centers atCorp. (hereinafter referred to as “NewCo”). NewCo will continue the Casbah Spa and Salon in Fort Lauderdale, FL and Boston Direct Health in Boston, MA. The activitiespath of growth in the Wellness centers are currently reported underwellness verticals started by HCMC and explore other growth opportunities that comport with HCMC’s healthier lifestyle mission. Following the Grocery segment dueSpin-Off, HCMC will retain its entire patent suite, the Q-Cup® brand, and continue to develop its de minimis nature. From December 2021patent suite through April 2022,R&D as well as continuing its path of enforcing its patent rights against infringers and attempting to monetize said patents through licensing deals.

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At the Company either closed its vape stores or sold substantially alltime of the assetsSpin-Off, HCMC will distribute all the outstanding shares of such stores. This will allow the CompanyCommon Stock held by it on a pro rata basis to focus on developing wholesale business and sales through online platform.


COVID-19 Management Update

The global outbreakholders of COVID-19 was declared a pandemic by the World Health Organization and a national emergency by the U.S. government in March 2020 and has negatively impacted the U.S. and global economies, disrupted global supply chains and, mandated closures and stay-at-home orders and created significant disruptionsHCMC’s common stock. Shares of HCMC’s common stock outstanding as of the global financial markets.record date for the Spin-Off (the “Record Date”), will entitle the holder thereof to receive a certain number of shares of Common Stock in NewCo. The Company adjusted certain aspectsdistribution will be made in book-entry form by a distribution agent. Fractional shares of Common Stock will not be distributed in the operations to protect their employeesSpin-Off and customers while still meeting customers’ needs.any fractional amounts will be rounded down. Please see more disclosure in Note 12 Stockholder Equity.

 While we have experienced many challenges, including but not limited to, product shortages, staffing difficulties, and evolving customer shopping behaviors, our focus remains on both offering our customers a high quality service experience and supporting our essential front-line team members. Though we have successfully managed these challenges to date, our operations and financial condition could still be negatively affected by the COVID-19 pandemic and future developments, which are highly uncertain and cannot be predicted.


Note 2. LIQUIDITY


The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”), which contemplate continuation of the Company as a going concern and realization of assets and satisfaction of liabilities in the normal course of business and do not include any adjustments that might result from the outcome of any uncertainties related to our going concern assessment. The carrying amounts of assets and liabilities presented in the financial statements do not necessarily purport to represent realizable or settlement values.


The Company currently and historically has reported net losses and cash outflows from operations. As of September 30, 2023, the Company had cash of approximately $7.1 million and working capital of $4.3 million. The Company anticipates that itsbelieves current cash cash equivalent and cash generated from operations will beon hand is sufficient to meet the projected operating expensesits obligations and capital requirements for the foreseeable future through at least the next twelve months from the issuancedate of these unaudited condensed consolidated financial statements. Management believes with $30.0 million cash on hand atfiling. In the balance sheet date, past, the Company’s cashCompany financed its operations primarily through issuances of common stock and convertible preferred stock. However, we have no commitments to obtain such additional financing, and there can be no assurance that the Company will be sufficientable to coverraise the necessary funds to fund its operation for the 12 months from the date of the filing.




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operations.

Note 3. BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES


The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with the instructions to Form 10-Q and Regulation S-X and do not include all the information and disclosures required by generally accepted accounting principles in the United States of America (“GAAP”). The Company has made estimates and judgments affecting the amounts reported in the Company’s unaudited condensed consolidated financial statements and the accompanying notes. The actual results experienced by the Company may differ materially from the Company’s estimates. The condensed consolidated financial information is unaudited but reflects all normal adjustments that are, in the opinion of management, necessary to provide a fair statementpresentation of results for the interim periods presented. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements in the Company’s Annual Report on Form 10-K for the year ended December 31, 2021,2022, filed with the Securities and Exchange Commission (the “SEC”) on March 31, 2022.30, 2023. The condensed consolidated balance sheet as of December 31, 20212022 was derived from the Company’s audited 20212022 financial statements contained in the above referenced Form 10-K. Results of the nine months ended September 30, 2022,2023, are not necessarily indicative of the results to be expected for the full year ending December 31, 2022.


2023.

Significant Accounting Policies


There have been no material changes in the Company’s significant accounting policies to those previously disclosed in the 20212022 Annual Report.

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Note 4. CONCENTRATIONS


Cash and Cash Equivalents and Restricted Cash


The Company considers all highly liquid instruments with an original maturity of three months or less, when purchased, to be cash and cash equivalents. The majority of the Company’s cash and cash equivalents areis concentrated in one large financial institution, which is in excess of Federal Deposit Insurance Corporation (FDIC) coverage.


The Company did not have any cash equivalent as of September 30, 2023, and December 31, 2022.

A summary of the financial institutionsinstitution that had a cash and cash equivalents in excess of FDIC limits of $250,000 on$250,000 as of September 30, 20222023 and December 31, 20212022 is presented below:


 September 30, 2022  December 31, 2021 
Total cash, cash equivalents and restricted cash in excess of FDIC limits of $250,000
 
$
30,749,550
  
$
26,023,593
 

SCHEDULE OF CASH AND CASH EQUIVALENTS IN EXCESS OF FDIC LIMIT

  September 30, 2023  December 31, 2022 
Total cash in excess of FDIC limits of $250,000 $6,169,123  $21,682,144 

The Company continually monitors its positions with, and the credit quality of, the financial institutions with which it invests, as deposits are held in excess of federally insured limits. The Company’s cash equivalent at September 30, 2022 and December 31, 2021, respectively, was a money market account. The Company has not experienced any losses in such account.


accounts.

The following table provides a reconciliation of cash cash equivalents and restricted cash to amounts shown in unaudited condensedcondensed consolidated statements of cash flowflow:

: 


  September 30, 2022  September 30, 2021 
Cash and Cash Equivalent $30,009,173  $28,172,447 
Restricted cash  1,325,000   - 
Total cash, cash equivalents and restricted cash $31,334,173  $28,172,447 

SCHEDULE OF CASH AND RESTRICTED CASH

  September 30, 2023  September 30, 2022 
Cash $7,137,833  $30,009,173 
Restricted cash  628,232   1,325,000 
Total cash and restricted cash $7,766,065  $31,334,173 

Restricted Cash

The Company'sCompany’s restricted cash consisted of cash balances which were restricted as to withdrawal or usage under the August 18, 2022 securitysecurities purchase agreement for the purpose of funding any amounts due under the Series E Certificate of Designation upon the redemption of the Series E Preferred Stock.

7


The balance also included cash held in the collateral account to cover the cash draw from the line of credit.

Note 5. SEGMENT INFORMATION AND DISAGGREGATION OF REVENUES


In accordance with FASB ASC 280, "Disclosures“Disclosures about Segment of an enterprise and related information"information”, the Company determined it has two reportable segments: grocery and vapor. There are no inter-segment revenues.


The Company'sCompany’s general and administrative costs are not segment specific. As a result, all operating expenses are not managed on segment basis.

8

The tables below present information about reportable segments for the three months and nine months ended September 30, 2022,2023, and 2021:


 Three Months Ended September 30,  Nine Months Ended September 30, 
  2022  2021  2022  2021 
Vapor $1,187  $466,181  $256,747  $1,671,098 
Grocery  5,775,543   2,803,327   16,700,596   8,450,055 
Total revenue $5,776,730  $3,269,508  $16,957,343  $10,121,153 
                 
Retail Vapor $1,187  $466,153  $256,747  $1,671,029 
Retail Grocery  5,187,540   2,475,887   14,944,074   7,438,115 
Food service/restaurant  584,382   305,626   1,743,228   908,476 
Online/eCommerce  3,621   15,199   13,294   85,174 
Wholesale Grocery  -   6,615   -   18,290 
Wholesale Vapor  -   28   -   69 
Total revenue $5,776,730  $3,269,508  $16,957,343  $10,121,153 
                 
(Loss) income from operations-Vapor  (4,998)  66,306   (39,460)  300,573 
(Loss) income from operations-Grocery  (289,653)  52,923   20,397   172,564 
Corporate items  (1,823,550)  (1,170,096)  (4,822,444)  (2,741,607)
Total loss $(2,118,201) $(1,050,867) $(4,841,507) $(2,268,470)
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2022:

SCHEDULE OF INFORMATION ABOUT REPORTABLE SEGMENTS

  2023  2022  2023  2022 
  

Three Months Ended

September 30,

  

Nine Months Ended

September 30,

 
  2023  2022  2023  2022 
Vapor $-  $1,187  $38  $256,747 
Grocery  12,704,600   5,775,543   39,839,203   16,700,596 
Total revenue $12,704,600  $5,776,730  $39,839,241  $16,957,343 
                 
Retail Vapor $-  $1,187  $38  $256,747 
Retail Grocery  11,307,056   5,187,540   35,374,653   14,944,074 
Food service/restaurant  1,396,194   584,382   4,459,142   1,743,228 
Online/eCommerce  1,350   3,621   5,408   13,294 
Total revenue $12,704,600  $5,776,730  $39,839,241  $16,957,343 
                 
Loss from operations-Vapor  (7,014)  (4,998)  (24,411)  (39,460)
(Loss) income from operations-Grocery  (688,948)  (289,653)  (1,151,710)  20,397 
Corporate items  (2,695,199)  (1,823,550)  (7,377,745)  (4,822,444)
Total loss from operations $(3,391,161) $(2,118,201) $(8,553,866) $(4,841,507)

Note 6. NOTES RECEIVABLE AND OTHER INCOME


On September 6, 2018, the Company entered into a secured 3636-month promissory note (the(the “Note”) with VPR Brands L.P. for $582,260582,260. The Note bears an interest rate of 7.007.00%%, which payments thereunder are $4,1414,141 weekly. The Company records all proceeds related to the interest of the Note as interest income as proceeds are received.


On August 31, 2022, the Company amended and restated the Secured Promissory Note (the "Amended Note"“Amended Note”) with VPR Brands L.P. to extend the maturity date for one year. TheThe outstanding balance for the Amended Note is $211,355211,355. The Amended Note bears an interest rate of 7.007.00%%, which payments thereunder are $1,5001,500 weekly, with such payments commencing as of September 3, 2022. The Amended Note has a balloon payment of $145,931145,931 for all remaining accrued interest and principal balance due in the final week of the 11-year extension of the Amended Note.


In August 2023, VPR Brands L.P. settled with the Company for the remaining notes receivable balance of $145,931 by making a balloon payment of $135,000 cash. The Company recognized a loss of $10,931 from this settlement which is included in other (expense) income net in the accompanying unaudited condensed consolidated statements of operations.

A summary of the Amended Note as of September 30, 20222023 and December 31, 20212022 is presented below:

SUMMARY OF AMENDED NOTES

Description September 30, 2023  December 31, 2022 
Promissory Note $            -  $189,225 

9

Description September 30, 2022  December 31, 2021 
Promissory Note $205,262  $247,915 

Note 7. ACQUISITION OF MOTHER EARTH’S STOREHOUSE, INC.


On February 9,October 14, 2022, the Company through its wholly owned subsidiary, Healthy Choice Markets 3,IV, LLC, entered into an Asset Purchase Agreement (the “Purchase Agreement”) with Mother Earth’s StorehouseDean’s Natural Food Market of Shrewsbury, Inc. (“HCM3”), a New Jersey corporation, Green’s Natural Foods, Inc., a Delaware corporation, Dean’s Natural Food Market of Chester, LLC, a New Jersey limited liability company, Dean’s Natural Food Market of Basking Ridge, LLC, a New Jersey limited liability company, and its shareholders.Dean’s Natural Food Market, Inc., a New Jersey corporation (collectively, the “Sellers”), and shareholders of the Sellers. Pursuant to the Purchase Agreement, HCM3the Company acquired certain assets and assumed certain liabilities related to Mother Earth’s grocery storesof an organic and natural health food and vitamin chain with eight store locations in KingstonNew York and Saugerties,northern and central New York. The Company intends to continue to operate the grocery stores under their existing name. Jersey (the “Stores”).

The cash purchase price under the Asset Purchase Agreement was $4,472,500,$5,142,000, with an additional $677,500 paid for inventory at closing.$3,000,000 seller financing in the form of a promissory note. In addition, the seller is entitled to a contingent earn-out based on a certain revenue threshold within the one-year period of the closing.

The Company assumed a lease obligationrecorded $1,108,000 of contingent consideration based on the estimated financial performance for the Kingston, NY store and entered intoone year following closing. The contingent consideration was discounted at an employment agreement withinterest rate of 3.8%, which represents the store manager.


The purchase method of accounting in accordance with ASC 805, Business Combinations, was applied for the Mother Earth's Storehouse acquisition.  This requires the total cost of an acquisitionCompany’s weighted average discount rate. Contingent consideration related to be allocated to the tangible and identifiable intangible assets acquired and liabilities assumed based on their respective fair values at the date of acquisition with the excess cost accounted for as goodwill. Goodwill arising from the acquisition is attributablerecorded at fair value (level 3) with changes in fair value recorded in other expense (income), net.

The following table summarizes the change in fair value of contingent consideration from acquisition date to expected operational synergies from combining the operations of the acquired business with those of the Company.


The purchase price allocation is final as of September 30, 2022. 2023:

SCHEDULE OF CHANGE IN FAIR VALUE OF CONTINGENT CONSIDERATION

  Fair Market Value - Level 3 
Balance as of October 14, 2022 $1,108,000 
Remeasurement  (333,100)
Balance as of December 31, 2022  774,900 
Remeasurement  (774,900)
Balance as of September 30, 2023 $- 

The following table summarizes the change in fair value of contingent consideration for the three months ended September 30, 2023:

  Fair Market Value - Level 3 
Balance as of June 30, 2023 $372,000 
Beginning balance $372,000 
Remeasurement  (372,000)
Balance as of September 30, 2023 $- 
Ending balance $- 

The following table summarizes the purchase price allocation based on fair values of the net assets acquired at the acquisition date:

SUMMARY OF PURCHASE PRICE ALLOCATION BASED ON FAIR VALUES OF THE NET ASSETS ACQUIRED

  October 14, 2022 
Purchase Consideration    
Cash consideration paid $5,142,000 
Promissory note  3,000,000 
Contingent consideration issued to Green’s Natural seller  1,108,000 
Total Purchase Consideration $9,250,000 
     
Purchase price allocation    
Inventory $1,642,000 
Property and equipment  1,478,000 
Intangible assets  3,251,000 
Right of use asset - Operating lease  6,427,000 
Other liabilities  (211,000)
Operating lease liability  (6,427,000)
Goodwill  3,090,000 
Net assets acquired $9,250,000 
     
Finite-lived intangible assets    
Trade Names (8 years) $1,133,000 
Customer Relationships (6 years)  1,103,000 
Non-Compete Agreement (5 years)  1,015,000 
Total intangible assets $3,251,000 

10

Purchase Consideration   
Cash Consideration paid $5,150,000 
     
Purchase price allocation    
   Inventory  805,000 
   Property and equipment  1,278,000 
   Intangible assets  1,609,000 
   Right of use asset - operating lease  1,797,667 
   Other liabilities  (283,000)
   Operating lease liability  (1,797,667)
   Goodwill  1,741,000 
Net assets acquired $5,150,000 
     
Finite-lived intangible assets    
   Trade Names/Trademarks $513,000 
   Customer Relationships  683,000 
   Non-Compete Agreement  413,000 
Total intangible assets $1,609,000 

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The acquisition is structured as asset purchase in a business combination, and goodwill is tax-deductible, and amortizable over 15 years for tax purpose.

Revenue and Earnings


Revenue

The following table represents the combined pro forma revenue and net income for three months ended September 30, 2022 were $3.2 million and $0.01 million, respectively. Revenue and net income were $8.5 million and $0.4 million, respectively, from the date of acquisition through September 30, 2022. Acquisition-related expenses are expensed as incurred. They were recorded in selling, general and administrative expenses and were $0 and $78,000,loss for the three and nine months ended September 30, 2022, respectively. They primarily related to legal2022:

SCHEDULE OF SUPPLEMENTAL PRO FORMA INFORMATION

  

For Three Months Ended

September 30, 2022

  

For Nine Months Ended

September 30, 2022

 
Sales $13,208,469  $40,240,844 
Net loss $(2,534,383) $(5,888,835)

The combined proforma revenue and other professional fees.


Unaudited Supplemental Pro Forma Information

The following unaudited pro forma summary presents consolidated information of the Company, including Mother Earth's Storehouse, as if the business combination had occurred on January 1, 2021, the earliest period presented herein:

  Three Months Ended  Nine Months Ended 
  September 30,  September 30, 
  2022  2021  2022  2021 
Sales $5,776,730  $6,842,549  $18,380,486  $20,840,277 
Net (loss)  (2,074,985)  (665,288)  (4,581,680)  (412,696)

The pro forma financial information includes adjustments that are directly attributable to the business combinations and are factually supportable. The pro forma adjustments include incremental amortization of intangible and remove non-recurring transaction costs directly associated with the acquisitions, such as legal and other professional service fees. Cost savings or operating synergies expected to result from the acquisitions are not included in the pro forma results. Fornet loss for the three and nine months period ended September 30, 2022 the pro forma financial information excludes $were prepared as though acquisition occurred as of January 1, 2022.0

 and $78

,000, respectively, of non-recurring acquisition-related expenses. These pro forma results are illustrative only and not indicative of the actual results of operations that would have been achieved nor are they indicative of future results of operations.

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Note 8. PROPERTY, &PLANT, AND EQUIPMENT

Property, plant, and equipment consist of the following:

  September 30, 2022  December 31, 2021 
Displays
 
$
305,558
  
$
305,558
 
Building  575,000   - 
Furniture and fixtures  311,521   246,496 
Leasehold improvements
  
727,469
   
136,504
 
Computer hardware & equipment  133,654   151,924 
Other
  
345,708
   
315,788
 
   2,398,910   1,156,270 
Less: accumulated depreciation and amortization
  
(870,610
)
  
(979,282
)
Total property and equipment $1,528,300  $176,988 

SCHEDULE OF PROPERTY, PLANT, AND EQUIPMENT

  September 30, 2023  December 31, 2022 
Displays $312,146  $312,146 
Building  575,000   575,000 
Furniture and fixtures  592,260   560,256 
Leasehold improvements  1,925,385   1,910,719 
Computer hardware & equipment  187,967   160,210 
Other  688,773   587,602 
Property and equipment, gross  4,281,531   4,105,933 
Less: accumulated depreciation and amortization  (1,416,122)  (993,025)
Total property, plant, and equipment, net $2,865,409  $3,112,908 

The Company incurred approximately $137,32264,986 and $64,98422,630 of depreciation expense for the three months endedSeptember 30, 20222023 and 2021,2022, and $423,628178,575 and $178,57589,155 of depreciation expense for the nine months endedSeptember 30, 20222023 and 2021,2022, respectively.


The Company closed all vape storeswrote off assets and recognized a loss on disposal of approximately $2,000 for the three months ended September 30, 2023 which is included in Q2 2022, and disposed all vape stores' furniture and fixtures, computer and equipment, and leasehold improvements. Total gross carrying amountother (expense) income, net in the unaudited condensed consolidated statements of $287,431operations.

 and total accumulated depreciation of $287,247 were reduced from the consolidated balance sheets.

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Note 9. INTANGIBLE ASSETS


Intangible assets, net are as follows:


September 30, 2022Useful Lives (Years) 
Gross
Carrying Amount
  
Accumulated
Amortization
  
Net
Carrying Amount
 
Trade names / Trademarks8-10 years $1,436,000  $(650,568) $785,432 
Customer relationships4-5 years  1,566,000   (916,024)  649,976 
Patents10 years  372,165   (150,145)  222,020 
Non-compete4-5 years  651,000   (233,338)  417,662 
Website4 years  10,000   (2,083)  7,917 
Intangible assets, net  $4,035,165  $(1,952,158) $2,083,007 

December 31, 2021Useful Lives (Years) 
Gross
Carrying Amount
  
Accumulated
Amortization
  
Net
Carrying Amount
 
Trade names / Trademarks8-10 years $923,000   (536,661) $386,339 
Customer relationships4-5 years  883,000   (685,823)  197,177 
Patents10 years  372,165   (122,233)  249,932 
Non-compete4 years  238,000   (133,646)  104,354 
Website4 years  10,000   (209)  9,791 
Intangible assets, net  $2,426,165  $(1,478,572) $947,593 

SCHEDULE OF INTANGIBLE ASSETS, NET

September 30, 2023 Useful Lives (Years) Gross Carrying Amount  Accumulated Amortization  Net Carrying Amount 
Trade names 8-10 years $2,569,000  $(951,193) $1,617,807 
Customer relationships 4-6 years  2,669,000   (1,256,556)  1,412,444 
Patents 10 years  384,665   (188,507)  196,158 
Non-compete 4-5 years  1,602,000   (514,666)  1,087,334 
Intangible assets, net   $7,224,665  $(2,910,922) $4,313,743 

December 31, 2022 Useful Lives (Years) Gross Carrying Amount  Accumulated Amortization  Net Carrying Amount 
Trade names 8-10 years $2,569,000   (725,723) $1,843,277 
Customer relationships 4-6 years  2,669,000   (1,033,306)  1,635,694 
Patents 10 years  384,665   (159,658)  225,007 
Non-compete 4-5 years  1,602,000   (300,467)  1,301,533 
Intangible assets, net   $7,224,665  $(2,219,154) $5,005,511 

Intangible assets are amortized on a straight-line basis over their estimated useful lives. Amortization expense was approximately $165,101$230,590 and $95,335$165,100 for the three months ended September 30, 2023 and 2022, and 2021,$691,768 and $473,587 and $290,381$473,587 for the nine months ended September 30, 20222023 and 2021,2022, respectively. Future annual estimated amortization expense is as follows:


Years ending December 31,   
2022 (remaining three months) $154,715 
2023  411,149 
2024  411,149 
2025  404,107 
2026  309,214 
Thereafter  392,673 
Total $2,083,007 

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SCHEDULE OF FUTURE ANNUAL ESTIMATED AMORTIZATION EXPENSE

 $- 
Years ending December 31,   
2023 (remaining three months) $230,590 
2024  922,358 
2025  916,858 
2026  838,877 
2027  694,457 
Thereafter  710,603 
Total $4,313,743 

Note 10. CONTRACT LIABILITIES


The Company’s contract liabilities consist of gift cards and loyalty rewards, for which the Company has a performance obligation to deliver products when customers redeem balances or terms expire through breakage. Our breakage policy is twenty four months for gift cards, twelve months for Grocery loyalty rewards, and six months for Vapor loyalty rewards. As such, all contract liabilities are expected to be recognized within a twenty four month period. Revenue is recognized when gift card and loyalty points are redeemed.

A summary of the net changes in contract liabilities activity at September 30, 20222023 and December 31, 20212022 is presented below:

SUMMARY OF CONTRACT LIABILITIES ACTIVITY

  September 30, 2023  December 31, 2022 
Beginning balance as January 1, $198,606  $23,178 
Beginning balance $198,606  $23,178 
Issued  664,003   859,383 
Redeemed  (664,294)  (628,012)
Breakage recognized  (53,454)  (55,943)
Ending balance $144,861  $198,606 

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 September 30, 2022  December 31, 2021 
Beginning balance as January 1, $23,178  $21,262 
Issued  423,321   39,469 
Redeemed  (362,108)  (37,463)
Breakage recognized  (27,108)  (90)
Ending balance $57,283  $23,178 

Note 11. DEBT


The following table provides a breakdown of the Company'sCompany’s debt as of September 30, 20222023 and December 31, 20212022 is presented below:


_ September 30, 2022  December 31, 2021 
Line of Credit $453,232  $418,036 
Other debt  1,479   3,419 
Total debt $454,711   421,455 

SCHEDULE OF BREAKDOWN OF DEBT

  September 30, 2023  December 31, 2022 
Promissory note $2,515,013  $2,913,788 
Other debt  -   815 
Total debt $2,515,013  $2,914,603 
Current portion of long-term debt  (560,322)  (536,542)
Long-term debt $1,954,691  $2,378,061 

Note 12. STOCKHOLDERS’ EQUITY


Rights Offering

On June 18, 2021, the Company issued 27,046,800,310 shares of common stock in connection with the Rights Offering at a subscription price of $0.0010 per share, generating gross proceeds of $27.0 million. The Company incurred direct financing related costs of $2.7 million in connection with the offering resulting in net proceeds to the Company of $24.3 million.

Exchange Agreement

On March 29, 2021, the Company entered into exchange agreements with the holders of indebtedness pursuant to the $2.7 million Loan and Security Agreement (the "Credit Agreement"). Pursuant to the Credit Agreement with the holders of the Company’s indebtedness (the “Notes”) in an aggregate amount of $1.3 million exchanged the Notes for 1,172,964,218 shares at a conversion price of $0.0011 (the "Exchange"). The Notes were issued pursuant to the Credit Agreement dated as of August 18, 2020, among The Vape Store, Inc., the Company, Healthy Choice Markets, Inc., Sabby Healthcare Master Fund, Ltd., and Sabby Volatility Warrant Master Fund, Ltd.  In connection with the Exchange, the Credit Agreement and all related loan documents was terminated and the Holder’s on the assets of the Company and its subsidiaries was cancelled.  The Company recognized a loss on debt extinguishment of $0.1 million.
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Restricted Stock

On January 14, 2021

, the Compensation Committee of the Board of Directors of the Company approved an issuance of restricted stock to the Officers and a Director of the Company, in consideration for agreeing to a new vesting schedule for the existing awarded restricted stock. Each individual was granted a 10% increase from the original award agreement for a total of 2.3 billion shares of restricted common stock, which will vest quarterly and equal amounts until December 31, 2022, provided that the grantee remains an employee of the Company through the vesting date.


On March 30, 2021 and June 29, 2021, the Company and the Officers and a Director of the Company agreed to forfeit a total of 6.18 billion of restricted shares of common stock that were due to vest on March 31, 2021 and June 30, 2021. The expense related to such was fully recognized in the fiscal year ended December 31, 2021, as such no additional compensation expense related with restricted stock has been reflected during the current fiscal year.

Series E Redeemable Convertible Preferred Stock

On August 18, 2022, the Company entered into a Securities Purchase Agreement (“Series E Preferred Stock”) pursuant to which the Company sold and issued 14,722 shares of its Series E Redeemable Convertible Preferred Stock to institutional investors for $1,000$1,000 per share or an aggregate subscription of $13.25$13.25 million. The number of shares issued to each participant is based on subscription amount multiplied by conversion rate of 1.1111.1.1111. The Company also incurred offering costs of approximately $410,000,$410,000, which covers legal and consulting fee.


The Company is planning to spin off its grocery segment and wellness business into a new publicly traded company (hereinafter referred to as “NewCo”). NewCo will continue the path of growth in the health verticals started by HCMC and explore other growth opportunities that comport with HCMC’s healthier lifestyle mission. HCMC will retain its entire patent suite, the Q-Cup® brand, and continue to develop its patent suite through R&D as well as continuing its path of enforcing its patent rights against infringers and attempting to monetize said patents through licensing deals. At the time of the Spin-Off, HCMC will distribute all the outstanding shares of Common Stock held by it on a pro rata basis to holders of HCMC’s common stock (the “Spinoff”).


Pursuant to the Securities Purchase Agreement, purchasers will also be required to purchase Series A ConvertibleE Preferred Stock (“NewCo Series A Stock”) of a newly created public company (“NewCo”) resulting from spin off of HCMC’s grocery and wellness businesses in the same subscription amounts that the Purchasers paid for the HCMC Preferred Stock (the “Spinoff”).
The HCMC Preferred Stock shall havehas voting rights on as converted basis at the Company’s next stockholders’ meeting. However, as long as any shares of HCMC Series E Preferred Stock are outstanding, the Company shall not, without the affirmative vote of the holders of a majority of the then outstanding shares of the HCMC Series E Preferred Stock, (a) alter or change adversely the powers, preferences or rights given to the HCMC Series E Preferred Stock or alter or amend the Certificate of Designation, (b) increase the number of authorized shares of HCMC Series E Preferred Stock, or (c) enter into any agreement with respect to any of the foregoing. Each share of Series E Preferred Stock shall be convertible, at any time and from time to time at the option of the Holder thereof, into that number of shares of Common Stock (subject to the beneficial ownership limitations). The initial conversion price for the HCMC Series E Preferred Stock shall equal $0.0001.
$0.0001.

Upon any liquidation, dissolution or winding-up of the Company, whether voluntary or involuntary that is not a Fundamental Transaction (as defined in the Certificate of Designation), the holders of HCMC Series E Preferred Stock shall be entitled to receive out of the assets, whether capital or surplus, of the Company an amount equal to $1,000$1,000 per share of HCMCSeries E Preferred Stock.


Unless earlier converted or extended as set forth below, a holder may require the redemption of all or a portion of the stated value of the HCMC Series E Preferred Stock either (1) six months after closing or (2) the time at which the balance is due and payable upon an event of default.

On March 1, 2023, the Company entered into a First Amendment to HCMC Series E Preferred Stock with each purchaser (“Purchaser”) identified as those who participated in the HCMC Series E Preferred Stock, dated as of August 18, 2022. The parties amended the HCMC Preferred Stock related to the conversion payment whereby upon conversion of the Series E Preferred Stock prior to the record date for the Spin-Off, the Company will pay the Purchaser ten percent (10%) of the stated value of the Series E Preferred Stock converted. The record date was May 1, 2023.

On May 15, 2023, the Company and the Purchaser entered into the Second Amendment to the Securities Purchase Agreement, pursuant to which the Company agreed to extend the time period for the Conversion Payment eligibility to December 1, 2023. The Company filed an amendment to the Certificate of Designation to make the redemption price of the Preferred Stock (the “Redemption Price”) equal the Stated Value regardless of the date on which it is redeemed. Prior to this amendment, the Redemption Price was discounted by 1% for each month after the seven-month anniversary of the Issue Date that the Purchaser elected not to redeem.

13

Stock Options

During

For the three months ended September 30, 2023, there were no shares of common stock issued as a result of the Series E preferred stock conversion. Additionally, there were no shares redeemed during the quarter ended September 30, 2023.

For the three months ended September 30, 2023, 0 shares of common stock were issued as a result of the Series E preferred stock conversion. 0 shares of Series E preferred stock were redeemed.

As of September 30, 2023, 1,585 shares of Series E preferred stock was converted into 15,850,000,000 shares of common stock as a result of the Series E preferred stock conversion. 11,193 shares of Series E preferred stock was redeemed and approximately $11,170,000 was paid for redemption.

Pursuant to the Securities Purchase Agreement, purchasers of the Series E Convertible Preferred Stock will also be required to purchase Series A Convertible Preferred Stock of Healthy Choice Wellness Corp. (“HCWC”) in the same subscription amounts that the Purchasers paid for the HCMC Series E Preferred Stock. HCWC is the HCMC subsidiary that will be spun off to HCMC’s stockholders in connection with the spin off of HCMC’s grocery and wellness businesses.

Series D Convertible Preferred Stock

On February 7, 2021, the Company entered into a Securities Purchase Agreement, pursuant to which the Company sold and issued 5,000 shares of its Series D Convertible Preferred Stock (the “Preferred Stock”) to accredited investors for $1,000 per share or an aggregate subscription of $5.0 million. In the third quarter of 2023, the Company has issued 8.0 billion shares of Company common stock in connection with the exercise of the remaining 800 shares of the Series D Convertible Preferred Stock at a conversion price of $0.0001 per share. As of September 30, 2023, all series D preferred stocks have been converted. The Series D Stocks had no voting rights.

Stock Options and Restricted Stock

During the nine months ended September 30, 2023 and 2022, and 2021, no stock options of the Company were exercised into common stock.

On April 23, 2023, the Board of Directors (the “Board”) of HCMC approved the Second Amendment to the 2015 Equity Incentive Plan (the “Amended Plan”). The Amended Plan increased the number of shares of HCMC common stock authorized for issuance under the Amended Plan to 225,000,000,000 shares.

On April 23, 2023, HCMC’s board of directors has approved the issuance of approximately an additional 107,675,000,000 shares of restricted common stock to the employees and executive officers of HCMC. Each grant of restricted common stock will commence vesting of 12.5% of the award on February 1, 2024 and will vest in 12.5% increments on the last day of each calendar quarter thereafter through September 30, 2025. All shares of restricted common stock related to the April 23, 2023 issuance remain unvested as of September 30, 2023.

During the three months ended September 30, 2023 and 2022, the Company recognized stock-based compensation of approximately $1,127,000 and $0, respectively in connection with amortization of restricted stock and stock options. During the nine months ended September 30, 2022, no stock options of the Company were exercised into common stock; in comparison to thenine months endedSeptember 30, 2021, where 2,275,000,000stock options of the Company were exercised into common stock.


During the three months ended September 30, 20222023 and 2021,2022, the Company recognized stock-based compensation of approximately $2,304,000$0 and $0$0, respectively. . During the nine months ended September 30, 2022 and 2021, the Company recognized stock-based compensation of $0 and $34,375, respectively. Stock based compensation is included as part of selling, general and administrative expense in the accompanying unaudited condensed consolidated statements of operations.
13



Income (Loss) Per Share


The following table summarizes the Company’s securities, in common sharestock equivalents, which have been excluded from the calculation of dilutive loss per share as their effect would be anti-dilutive:

SCHEDULE OF DILUTIVE LOSS PER SHARE

  2023  2022 
  As of September 30, 
  2023  2022 
Preferred stock  19,444,000,000   148,471,000,000 
Stock options  67,587,230,680   68,587,000,000 
Restricted stock  1,500,000,000   - 
Total  88,531,230,680   217,058,000,000 

14

 As of September 30, 
  2022  2021 
Preferred stock  148,471,000,000   1,250,000,000 
Stock options  68,587,000,000   68,587,000,000 
Total  217,058,000,000   69,837,000,000 

The difference between our common stock outstanding as of September 30, 2023 of 475,266,632,384 and the weighted average number of common stock outstanding in our basic and diluted net loss per share is the exclusion of 111,675,000,000 shares of restricted common stock outstanding which are unvested as of September 30, 2023. There are no other reconciling items except for differences resulting from computing share issuances on a weighted average basis.

Note 13. COMMITMENTS AND CONTINGENCIES


On July 7, 2023, the Company entered into patent licensing agreement in the vape segment to grant the licensee the non-exclusive right and license to use, offer or sell the licensed products in the territory of the United States of America. The Company is still in the process of building this operation, and no product sales or no royalties earned as of the date of this filing.

Legal Proceedings


Two lawsuits were filed against the Company and its subsidiaries in connection with alleged claimed battery defects for an electronic cigarette device. Plaintiffs claim these batteries were sold by a store of the Company’s subsidiary and have sued for an undetermined amount of damages (other than a total of $0.4$0.4 million of medical costs). The initial complaints were filed between January 2019 and April 2019. We responded to the complaints in 2019 and we exchanged additional support information with the plaintiff for one of the lawsuits in 2021. Given the lack of information presented by the plaintiffs to date, the Company is unable to predict the outcome of these matters and, at this time, cannot reasonably estimate the possible loss or range of loss with respect to these legal proceedings.


On November 30, 2020, the Company filed a patent infringement lawsuit against Philip Morris USA, Inc. and Philip Morris Products S.A. in the U.S. District Court for the Northern District of Georgia. The lawsuit alleges infringement on HCMC-owned patent(s) by the Philip Morris product known and marketed as “IQOS®”. Philip Morris claims that it is currently approaching 14 million users of its IQOS® product and has reportedly invested over $3$3 billion in their smokeless tobacco products. On December 3, 2021, the District Court for the Northern District of Georgia effectively dismissed HCMC’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. On December 14, 2021, the Company filed a notice of appeal of the District Court for the Northern District of Georgia’s dismissal of the Company’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. The appeal brief was filed on February 28, 2022.


On December 3, 2021, the District Court for the Northern District of Georgia effectively dismissed HCMC’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. In connection with such dismissal, the defendants sought to recover attorney’s fees from the Plaintiff. On February 22, 2022, the District Court for the Northern District of Georgia granted the defendant’s an award of approximately $575,000$575,000 in attorneys’ fees to be paid by the Company. The Company has fully provisioned this amount as of December 31, 2021.2022. HCMC appealed this ruling on June 22, 2022.


On April 12, 2023, the U.S. Court of Appeals for the Federal Circuit ruled in favor of HCMC on two separate appeals it had filed in its patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. pending in the district court for the Northern District of Georgia.

In the first appeal, HCMC appealed the ruling of the District Court dismissing HCMC’s patent infringement action and denying HCMC’s motion to amend its pleading. In the second appeal, HCMC appealed the District Court’s award of attorneys’ fees to Philip Morris. In its decisions, the Federal Circuit ruled for HCMC by reversing both of those decisions and remanded the case back to the District Court for further proceedings. As a result of the ruling, the Company reversed the $575,000 which was previously fully provisioned during the three months ended March 31, 2023.

There were two lawsuits in connection with alleged claimed battery defects for an electronic cigarette device. One has been dismissed by the court wherein the plaintiff settled with the Company’s insurance carrier with no economic impact to the Company. In the second lawsuit the Company is in the process of settlement and the case has been removed from the Courts trial calendar. Economic impact to the Company, if any, is not known or estimable at this time.

On September 26, 2023, HCMC filed a patent infringement lawsuit against R.J. Reynolds Vapor Company (“RJR”) in the U.S. District Court for the Middle District of North Carolina in connection with HCMC’s assertions that RJR’s Vuse electronic cigarette infringes one of HCMC’s patents.

From time to time the Company is involved in legal proceedings arising in the ordinary course of our business. We believe that there is no other litigation pending that is likely to have, individually or in the aggregate, a material adverse effect on our financial condition or results of operations as of September 30, 2022.2023. With respect to legal costs, we record such costs as incurred.

15

Employment Agreement

On February 26, 2021, the Company entered into an amended and restated employment agreement (the “

Employment Agreement Amendment”) with the Company’s President and Chief Operating Officer, Christopher Santi. Pursuant to the Employment Agreement Amendment, Mr. Santi will continue to be employed as the Company’s President and Chief Operating Officer through January 30, 2024.  Mr. Santi will receive a base salary of $0.4 million for 2021 and his salary will increase 10% in each subsequent year.


On February 02, 2022, the Company entered into a Second Amended and Restated Employment Agreement (the “

Employment Agreement Amendment”) with the Company’s Chief Financial Officer, John Ollet.  Pursuant to the Employment Agreement Amendment, Mr. Ollet will continue to be employed as the Company’s Chief Financial Officer through February 14, 2025.  Mr. Ollet will receive a base salary of $0.3 million for 2022 and his salary will increase 10% in each subsequent calendar year.

14



Note 14.SUBSEQUENT EVENTS

On October 14,2022,September 28, 2023, the Company through its wholly owned subsidiary, Healthy Choice Markets IV,V, LLC, entered into an Asset Purchase Agreement (the “Purchase Agreement”) with Dean’sET Holding, Inc., d/b/a Ellwood Thompson’s Local Market, a Virginia corporation, Ellwood Thompson’s Natural Food Market, of Shrewsbury, Inc.L.C., a New Jersey corporation, Green’s Natural Foods, Inc., a Delaware corporation, Dean’s Natural Food Market of Chester, LLC, a New Jersey limited liability company, Dean’s Natural Food Market of Basking Ridge, LLC, a New JerseyVirginia limited liability company, and Dean’s Natural Food Market, Inc., a New Jersey corporation (collectively, the “Sellers”), and shareholdersRichard T. Hood, an individual resident of the Sellers. Pursuant to the Purchase Agreement, theCommonwealth of Virginia. The Company acquired certain assets and assumed certain liabilities of an organic and natural health food and vitamin chain with eightstore locationslocated in New York and northern and central New JerseyRichmond, Virginia (the “Stores”“Store”).


The purchase price under the Purchase Agreement is approximately $1,500,000$8,000,000,, of which $750,0003,000,000 is in the form of a promissory note. In addition, the seller is entitled to a contingent earn-out based on certain revenue threshold within the one year period of the closing. The purchase price is subject to final inventory adjustment. The Company will assume all lease obligations for the Stores.Store. The transaction closedwas entered into on September 28, 2023 with effective date of October 14,2022.1, 2023. The Company has engaged a professional valuation firm to perform the valuation onof the assets acquired and liabilities assumed. PurchaseThe purchase price allocationaccounting has not been finalized at the time of filing.


finalized.

On October 25, 2022,2, 2023, the Company announced thatsigned addendum with the Board has authorized aggregatecurrent landlord to renew the lease on its headquarter office for an additional twelve-month period starting from November 1, 2023.

On October 27, 2023, the Company filed a new registration statement on Form S-1 in connection with the spin-off of all of the existing HCWC common stock repurchases of upby Healthier Choices Management Corp. (the “Spin Off S-1”) with the Securities and Exchange Commission (the “Commission”).

On October 30, 2023, the Company filed Amendment No. 1 to $5 million. HCMC may purchase sharesits registration statement on a discretionary basis from time to time through open market purchases, privately negotiated transactions or other means, including through Rule 10b5-1 trading plans. The timing and amount ofForm S-1 (“IPO S-1”) with the repurchase transactions will be subjectCommission.

On October 30, 2023, the Company entered into third amendment to the discretion of HCMC based upon market conditions and other opportunities that HCMC may haveSecurities Purchase Agreement with its Series E Redeemable Convertible Preferred Stock purchasers. The parties agreed to: (1) set the initial conversion price for the use or investment of its cash balances. The repurchase program has no expiration date, does not requireSeries A Preferred Stock to be the 5-day volume weighted average price measured using the 5 trading days preceding the purchase of any minimum number of shares and may be suspended, modified or discontinued at any time without prior notice. The number of shares to be purchased and the timing of purchases will be basedSeries A Preferred Stock, (2) on the Company's trading windows and available liquidity, general business and market conditions, and other factors, including legal requirements, debt covenant restrictions and alternative investment opportunities. The Company has not repurchased any shares


The lease for HCMC headquarter expired on September 30, 2022. The Company is actively negotiating40th calendar day (the “Reset Date”) after the lease renewal terms with the new ownersale of the premise. AtSeries A Preferred Stock, reset the timeconversion price in the event the closing price of the filing,Class A common stock on such date is less than the initial conversion, (3) have the reset conversion price equal a 10% discount to the 5-day volume weighted average price measured using the 5 trading days preceding the Reset Date; provided, however, in no agreement has been reached yet. The paymentinstance will the conversion price be reset below 30% of the lease isinitial conversion price, and (4) amend the date on monthwhich the obligation to month.
acquire the Series A Preferred Stock ceases to March 1, 2024.

16
15


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF CONDENSED CONSOLIDATED OPERATIONS


The following discussion and analysis should be read in conjunction with our unaudited interim condensed consolidated financial statements and related notes appearing elsewhere in this report on Form 10-Q. In addition to historical information, this discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results may differ materially from those anticipated in these forward-looking statements. The terms “we,” “us,” “our,” and the “Company” refer to Healthier Choices Management Corp. and its wholly-owned subsidiaries, Healthy Choice Markets, Inc., Healthy Choice Markets 2, LLC (“Paradise Health and Nutrition”), Healthy Choice Markets 3, LLC (“Mother Earth’s Storehouse”), Healthy Choices Markets 3 Real Estate LLC, Healthy Choice Markets IV, LLC (“Green'sGreen’s Natural Foods”), Healthy Choice Markets V, LLC (“Ellwood Thompson’s Local Market”), HCMC Intellectual Property Holdings, LLC, Healthy Choice Wellness, LLC, The Vitamin Store, LLC, Healthy U Wholesale, Inc., and The Vape Store, Inc. (“Vape Store”). All intercompany accounts and transactions have been eliminated in consolidation.


Company Overview


Healthier Choices Management Corp.is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives.

Through its wholly owned subsidiary HCMC Intellectual Property Holdings, LLC, the Company manages and intends to expand on its intellectual property portfolio.

Through its wholly owned subsidiaries, Healthy Choice Markets, Inc., Healthy Choice Markets 2, LLC, and Healthy Choice Markets 3, LLC, respectively, the Company operates:

Ada’s Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.
Paradise Health & Nutrition’s three stores that likewise offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items.
Mother Earth’s Storehouse, a two store organic and health food and vitamin chain in New York’s Hudson Valley, which has been in existence for over 40 years.
Through its wholly owned subsidiaries, Healthy Choice Markets IV, LLC respectively, the Company acquired Green's Natural Foods on October 14, 2022, a chain of premier natural foods stores in New York and New Jersey area, operates:

offering a selection of 100% organic produce and all-natural, non-GMO groceries & bulk foods; a wide selection of local products; an organic juice and smoothie bar; a fresh foods department, which offers fresh and healthy “grab & go” foods; a full selection of vitamins & supplements; as well as health and beauty products. .

Ada’s Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items (www.Adasmarket.com).
Paradise Health & Nutrition’s three stores that likewise offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items (www.ParadiseHealthDirect.com).
Mother Earth’s Storehouse, a two store organic and health food and vitamin chain in New York’s Hudson Valley, which has been in existence for over 40 years (www.MotherEarthStorehouse.com).
Green’s Natural Foods’ eight stores in New York and New Jersey, offering a selection of 100% organic produce and all-natural, non-GMO groceries & bulk foods; a wide selection of local products; an organic juice and smoothie bar; a fresh foods department, which offers fresh and healthy “grab & go” foods; a full selection of vitamins & supplements; as well as health and beauty products (www.Greensnaturalfoods.com).

Ellwood Thompson’s, an organic and natural health food and vitamin store located in Richmond, Virginia. (www.ellwoodthompsons.com). Ellwood Thompson’s was acquired on October 1, 2023 for a purchase price of approximately $1,500,000.

Through its wholly owned subsidiary, Healthy Choice Wellness, LLC, the Company has licensing agreements for(1) operates Healthy Choice Wellness CentersCenter in Kingston, NY and (2) has a licensing agreement for a Healthy Choice Wellness Center located at the Casbah Spa and Salon in Fort Lauderdale, FL, and Boston Direct Health in Boston, MA. FL.

These centers offer multiple IV drip “cocktails” for clients to choose from that are designed to help boost immunity, fight fatigue and stress, reduce inflammation, enhance weight loss, and efficiently deliver antioxidants and anti-aging mixes. Additionally, there are cocktails for health, beauty, and re-hydration. (www.HealthyChoiceWellness.com).

)


Through its wholly owned subsidiary, Healthy U Wholesale Inc., the Company sells vitamins and supplements, as well as health, beauty and personal care products on its website www.TheVitaminStore.com.

 

www.TheVitaminStore.com.

Additionally, the Company markets its patented Q-Unit™ and Q-Cup® technology. Information on these products and the technology is available on the Company’s website atwww.theQcup.com.

 

Liquidity

www.theQcup.com

.

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Liquidity

The unaudited condensed consolidated financial statements included elsewhere in this Form 10-Q have been prepared in conformity with GAAP, which contemplate continuation of the Company as a going concern and realization of assets and satisfaction of liabilities in the normal course of business and do not include any adjustments that might result from the outcome of any uncertainties related to our going concern assessment. The carrying amounts of assets and liabilities presented in the financial statements do not necessarily purport to represent realizable or settlement values. The unaudited consolidated financial statements do not include any adjustments that might result from the outcome of these uncertainties.

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The Company incurred a loss from operations of approximately $4.8$8.6 million for the nine months endedSeptember 30, 2022.2023. As of September 30, 2022,2023, cash and cash equivalents totaled approximately $30.0$7.1 million. The Company expects to continue incurring losses for the foreseeable future but we anticipate that ourbelieves current cash on hand is sufficient to meet its obligations and cash equivalentscapital requirements for at least the next twelve months from the date of filing. In the past, the Company financed its operations primarily through issuances of common stock and convertible preferred stock. However, we have no commitments to obtain such additional cash tofinancing, and there can be generated from operationsno assurance that the Company will be sufficientable to cover our projected operating expenses forraise the foreseeable future. Management does not believe there are any substantial doubts about the Company’s abilitynecessary funds to continue as a going concern within a year and a day from the issuance of these unaudited consolidated financial statements.


fund its operations.

Factors Affecting Our Performance


We believe the following factors affect our performance:


Retail: We believe the operating performance of our retail stores will affect our revenue and financial performance. The Company has four natural and organic groceries and dietary supplement stores located in Florida, as well as twoten located in New York. As of April 2022, theYork and New Jersey. The Company assigned the lease of its remaininghas closed retail vape store duestores, as management has shifted its retail sales focus to the wholesale and online channel. The adverse industry trends and increasing federal and state regulations that, if implemented, may negatively impact future retail revenues. All of the Company's other vape stores had been either closed or had its assets sold from December 2021 to April 2022. This will allow the Company to focus on developing wholesale business and sales through online platform.


operations in vapor segment.

Increased Competition: Food retail is a large and competitive industry. Our competition varies and includes national, regional, and local conventional supermarkets, national superstores, alternative food retailers, natural foods stores, smaller specialty stores, and farmers’ markets. In addition, we compete with restaurants and other dining options in the food-at-home and food-away-from-home markets. The opening and closing of competitive stores, as well as restaurants and other dining options, in regions where we operate will affect our results. In addition, changing consumer preferences with respect to food choices and to dining out or at home can impact us. We also expect increased product supply and downward pressure on prices to continue and impact our operating results in the future.


Our Response to the COVID-19 Pandemic:

 We are proud to provide our guests with high quality, fresh foods and restaurant quality meals, delivered with impeccable service in an exceptionally clean and well-stocked store. With the ongoing COVID-19 pandemic, we continue to carefully monitor and adjust our safety protocols while following public health guideline and local ordinances. We have maintained many of the protocols established at the beginning of the pandemic to keep our team members and guests safe. The COVID-19 pandemic has presented many risks and challenges that we must manage. While we have experienced many challenges, including but not limited to, product shortages, staffing difficulties, and evolving customer shopping behaviors, our focus remains on both offering our customers a high quality service experience and supporting our essential front-line team members. Though we have successfully managed these challenges to date, our operations and financial condition could still be negatively affected by the COVID-19 pandemic and future developments, which are highly uncertain and cannot be predicted.

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Results of Operations


The following table sets forth our unaudited condensed consolidated Statements of Operations for the three months ended September 30, 20222023 and 20212022 that is used in the following discussions of our results of operations:

  

Three Months Ended

September 30,

  2023 to 2022 
  2023  2022  Change $ 
SALES            
Vapor sales, net $-  $1,187  $(1,187)
Grocery sales, net  12,704,600   5,775,543   6,929,057 
TOTAL SALES, NET  12,704,600   5,776,730   6,927,870 
             
Cost of sales vapor  -   364   (364)
Cost of sales grocery  8,061,966   3,909,190   4,152,776 
GROSS PROFIT  4,642,634   1,867,176   2,775,458 
             
OPERATING EXPENSES            
Selling, general and administrative  8,033,795   3,985,377   4,048,418 
LOSS FROM OPERATIONS  (3,391,161)  (2,118,201)  (1,272,960)
             
OTHER INCOME (EXPENSE)            
Gain (loss) on investment  343   (11,314)  11,657 
Change in contingent consideration  372,000   -   372,000 
Other (expense) income, net  (8,397)  4,327   (12,724)
Interest income, net  36,226   50,202   (13,976)
Total other income (expense), net  400,172   43,215   356,957 
             
NET LOSS $(2,990,989) $(2,074,986) $(916,003)

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  Three Months Ended September 30,  2022 to 2021 
  2022  2021  Change $ 
SALES         
Vapor sales, net $1,187  $466,181  $(464,994)
Grocery sales, net  5,775,543   2,803,327   2,972,216 
TOTAL SALES, NET  5,776,730   3,269,508   2,507,222 
             
Cost of sales vapor  364   186,522   (186,158)
Cost of sales grocery  3,909,190   1,706,597   2,202,593 
GROSS PROFIT  1,867,176   1,376,389   490,787 
             
OPERATING EXPENSES            
Selling, general and administrative  3,985,377   2,427,256   1,558,121 
LOSS FROM OPERATIONS  (2,118,201)  (1,050,867)  (1,067,334)
             
OTHER INCOME (EXPENSE)            
Loss on investment  (11,314)  (557)  (10,757)
Other income  4,327   -   4,327 
Interest income  50,202   1,543   48,659 
Total other income (expense), net  43,215   986   42,229 
             
NET LOSS $(2,074,986) $(1,049,881) $(1,025,105)

Net

The decrease in net vapor sales decreasedapproximately $0.5 million to $1.2 thousand for the three months endedSeptember 30, 2022 as compared to $0.5 million for the same period in 2021. The decrease in sales is primarily due to the impact of  store closings duringclosing all retail vape stores in the second quarter of 2022.


Net grocery2022, as management shifted its retail sales increased $3.0 millionfocus to $5.8 million for the three months endedSeptember 30, 2022 as compared to $2.8 million for the same period in 2021.wholesale and online channel. The increase in sales is primarily due to an increase in the number of stores as a result of the acquisition of Mother Earth's Storehouse in February 2022.

Vapor cost of goods sold for the three months ended September 30, 2023, were significantly impacted by technical issues associated with the processing of credit card payments. Management is continuing to work with the third-party provider to address the matter.

Net grocery sales increased $6.9 million to $12.7 million for the three months ended September 30, 2023 as compared to $5.8 million for the same period in 2022. The $6.9 million increase in grocery sales was primarily due to the acquisition of Green’s Natural Foods.

Vapor cost of sales for the three months ended September 30, 2023 and 2022 were $0 and 2021 were $-$0.4 thousand, and $0.2 million, respectively, a decrease of $0.2 million.$0.4 thousand. The decrease is primarily due to the closing the remaining retail vape stores, during three months ended September 30, 2022 as comparedmanagement has shifted its retail sales focus to the same period in 2021.wholesale and online channel. Gross (loss) profit was $0 and $0.8 thousand and $0.3 million for three months ended September 30, 2023 and 2022, and 2021, respectively. Closing retail vape stores will allow the Company focus on developing wholesale business and online platform.


Grocery cost of goods soldsales for the three months endedSeptember 30, 20222023 and 20212022 were $3.9$8.1 million and $1.7$3.9 million, respectively, an respectively. The increase of $2.2 million. The increase$4.2 million is primarily due to an increase in the number of stores from the acquisition of Mother Earth's Storehouse on February 14, 2022. Green’s Natural Foods stores. Gross profit was $1.9$4.6 million and $1.1$1.9 million for the three months endedSeptember 30, 20222023 and 2021,2022, respectively. Gross margin as a percentage of sales decreasedincreased approximately 10%4% as compared to the same period in prior year as a result of lost salesincreased product margin due to improved purchasing control in in our Florida stores, and write off of damaged inventory as a result of Hurricane Ian.


all grocery stores.

Total operating expenses increased $1.6approximately $4.0 million to $4.0$8.0 million for the three months ended September 30, 20222023 compared to $2.4$4.0 million for the same period in 2021.2022. The increase is primarily attributabledue to increasesthe acquisition of Green’s Natural Foods stores of approximately $3.2 million, and stock compensation expense of $1.1 million, offset by decreases in professional fees of $0.6 million, payroll and employee related cost of $0.7 million, depreciation and amortization expense of $0.2 million and occupancy costs of $0.1$0.4 million.


Total net other income (expense), net increased $42,000$357,000 to $43,000$4000,000 for the three months ended September 30, 20222023 compared to $1,000$43,000 for the same period in 2021.2022. The increase in net other income is mainly attributable to increase in interest income as a resultthe write off of an increase in interest ratesthe contingent liability related with Green’s Natural Foods seller’s earn-out..


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The following table sets forth our unaudited condensed consolidated Statements of Operations for the nine months ended September 30, 20222023 and 20212022 that is used in the following discussions of our results of operations:

  

Nine Months Ended

September 30,

  2023 to 2022 
  2023  2022  Change $ 
SALES            
Vapor sales, net $38  $256,747  $(256,709)
Grocery sales, net  39,839,203   16,700,596   23,138,607 
TOTAL SALES, NET  39,839,241   16,957,343   22,881,898 
             
Cost of sales vapor  653   112,610   (111,957)
Cost of sales grocery  25,199,879   10,674,170   14,525,709 
GROSS PROFIT  14,638,709   6,170,563   8,468,146 
             
OPERATING EXPENSES            
Selling, general and administrative  23,192,575   11,012,070   12,180,505 
LOSS FROM OPERATIONS  (8,553,866)  (4,841,507)  (3,712,359)
             
OTHER INCOME (EXPENSE)            
Loss on investment  (8,057)  (6,000)  (2,057)
Change in contingent consideration  774,900   -   774,900 
Other income  853   27,376   (26,523)
Interest income, net  235,125   81,715   153,410 
Total other income (expense), net  1,002,821   103,091   899,730 
             
NET LOSS $(7,551,045) $(4,738,416) $(2,812,629)

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  Nine Months Ended September 30,  2022 to 2021 
  2022  2021  Change $ 
SALES         
Vapor sales, net $256,747  $1,671,098  $(1,414,351)
Grocery sales, net  16,700,596   8,450,055   8,250,541 
TOTAL SALES, NET  16,957,343   10,121,153   6,836,190 
             
Cost of sales vapor  112,610   657,171   (544,561)
Cost of sales grocery  10,674,170   5,133,228   5,540,942 
GROSS PROFIT  6,170,563   4,330,754   1,839,809 
             
OPERATING EXPENSES            
Selling, general and administrative  11,012,070   6,599,224   4,412,846 
LOSS FROM OPERATIONS  (4,841,507)  (2,268,470)  (2,573,037)
             
OTHER INCOME (EXPENSE)            
Gain (loss) on investment  (6,000)  10,954   (16,954)
Other income  27,376   -   27,376 
Interest income (expense), net  81,715   (76,888)  158,603 
Gain on extinguishment of debt, net  -   767,930   (767,930)
Total other income (expense), net  103,091   701,996   (598,905)
             
NET LOSS $(4,738,416) $(1,566,474) $(3,171,942)

Net Vaporvapor sales decreased $1.4$0.3 million to $0.3$0 million for the nine months ended September 30, 20222023 as compared to $1.7$0.3 million for the same period in 2021.2022. The decrease in sales is primarily due to closing the remaining retail vape stores during the nine months ended September 30, 2022, as comparedmanagement has shifted its retail sales focus to the same period in 2021.


wholesale and online channel. The sales for the nine months ended September 30, 2023 were significantly impacted by technical issues associated with the processing of credit card payments. Management is continuing to work with the third-party provider to address the matter.

Net Grocery sales increased $8.3 $23.1 million to $16.7$39.8 million for the nine months endedSeptember 30, 20222023 as compared to $8.5$16.7 million for the same period in 2021.2022. The increase in sales is primarily due to acquisition of Mother Earth's StorehouseGreen’s Natural Foods in February 2022October 2022..


Vapor cost of goods soldsales for the nine months ended September 30, 2023 and 2022 were $1.0 thousand and 2021 were $0.1 million and $0.7 million, respectively, a decrease of $0.5$0.1 million. The decrease is primarily due to closing retail stores.vape stores, as management has shifted its retail sales focus to the wholesale and online channel. Gross (loss) profit was $0.1 million$(1.0) thousand and $1.0$0.1 million for the nine months ended September 30, 2023 and 2022, and 2021, respectively. Closing retail vape stores will allow the Company focus on developing wholesale business and online platform.


Grocery cost of goods soldsales for the nine months ended September 30, 2023 and 2022 and 2021 were $10.7$25.2 million and $5.1$10.7 million, respectively, an increase of $5.5$14.5 million. The increase is primarily due to the acquisition of Mother Earth's StorehouseGreen’s Natural Foods in FebruaryOctober 2022. Gross profit was $14.6 million and $6.0 million for the nine months ended September 30, 2023 and $3.32022, respectively.

Total operating expenses increased $12.2 million to $23.2 million for the nine months ended September 30, 2023 compared to $11.0 million for the same period in 2022. The increase is primarily due to Green’s Natural Food acquisition of approximately $9.3 million, increases in stock based compensation of $2.3 million, payroll and employee related costs of $0.3, occupancy of $0.2 million, taxes, licenses and permits of $0.2 million.

Net other income of $1.0 million for the nine months ended September 30, 2023 includes a loss on investment of $8,000, change in contingent consideration of $775,000, other income of $1,000, and an interest income of $235,000. Net other income of $0.1 million for the nine months ended September 30, 2022 includes a loss on investment of $6,000, other income of $27,000, and 2021, respectively.


Totalinterest income of $82,000.

Liquidity and Capital Resources

  

Nine Months Ended

September 30,

 
  2023  2022 
Net cash (used in) provided by        
Operating activities $(4,939,331) $(2,676,131)
Investing activities  2,165   (5,359,187)
Financing activities  (11,986,893)  12,873,087 
  $(16,924,059) $4,837,769 

Our net cash used in operating expenses increased $4.4 million to $11.0activities of approximately $4.9 million for the nine months ended September 30, 2022 compared to $6.6 million for the same period in 2021. Out of the $4.4 million operating expense increase, $2.5 million increase is due to Mother Earth’s Storehouse acquisition. The increase is primarily attributable to increases in the professional fees of $1.5 million, office and store expenses of $0.2 million, payroll and employee related cost of $1.9 million, depreciation and amortization expenses of $273,000, meals, travel and entertainment of $45,000, insurance of $34,000, and occupancy of $248,000, offset by a decrease in stock compensation of $34,000.


Net other income of $0.1 million for the nine months endedSeptember 30, 2022 includes a loss on investment of $6,000, other income of $27,000,  and an interest income of $82,000. Net other income of $0.7 million for the nine months endedSeptember 30, 2021 includes a gain on debt settlement of $768,000, a gain on investment of $11,000, and interest expense of $77,000.

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Liquidity and Capital Resources

  Nine Months Ended September 30, 
  2022  2021 
Net cash provided by (used in)      
 Operating activities $(2,676,131) $(2,044,147)
 Investing activities  (5,359,187)  (25,106)
Financing activities  12,873,087   27,316,225 
  $4,837,769  $25,246,972 

Our net cash used in operating activities of approximately $2.7 million for the nine months endedSeptember 30, 20222023 resulted from a net loss of $4.7$7.6 million, offset by a non-cash adjustment of $1.7$5.9 million and a net cash providedusage of $0.3$3.3 million from changes in operating assets and liabilities. Our net cash used in operating activities of $2.0$2.7 million for the nine months endedSeptember 30, 20212022 resulted from a net loss of $1.6$4.7 million and a net cash usage of $0.8$0.3 million fromprovided by the changes in operating assets and liabilities, offset by a non-cash adjustment of $0.4$1.7 million.

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The net cash used inprovided by investing activities of $5.4 million$2,000 for the nine months endedSeptember 30, 2022 resulted2023 resulted from the acquisition of Mother Earth's Storehouse, collection on a note receivable and purchases of property and equipment.equipment. The net cash used in investing activities of $25,000$5,359,000 for the nine months endedSeptember 30, 20212022 resulted from the acquisition of Mother Earth’s Storehouse, collection of a note receivable, and purchases of property and equipmentequipment.

.


The net cash used in financing activities of approximately $12.0 million for the nine months ended September 30, 2023 is due to Series E Preferred Stock redemption and exercise, payment for deferred offering cost related with spin off, and principle payment on loan payable. The net cash provided by financing activities of $12,873,000$12.9 million for the nine months endedSeptember 30, 2022 is due to proceeds received from the Series E Preferred Stock sales and from proceeds received from line of credit. The net cash provided by financing activities of $27.3 million for the nine months ended

 September 30, 2021

is due to proceeds received from the stock rights offering of $24.3 million and a Securities Purchase Agreement of $5.0 million, partially offset by a principal payment of $2.0 million on the line of credit and loan payment of $0.3 million.


At September 30, 20222023 and December 31, 2021,2022, we did not have any material financial guarantees or other contractual commitments with vendors that are reasonably likely to have an adverse effect on liquidity.

Our cash balances are kept liquid to support our growing acquisition and infrastructure needs for operational expansion. Most of our cash and cash equivalents areis concentrated in one financial institution and areis generally in excess of the FDIC insurance limit. The Company has not experienced any losses on its cash and cash equivalents.cash. The following table presents the Company’s cash position as of September 30, 20222023 and December 31, 2021.


  September 30, 2022  December 31, 2021 
Cash $30,009,173  $26,496,404 
Total assets $45,470,486  $34,443,487 
Percentage of total assets  66.00%  76.93%

2022.

  September 30, 2023  December 31, 2022 
Cash $7,137,833  $22,911,892 
Total assets $37,287,765  $55,255,030 
Percentage of total assets  19.14%  41.47%

The Company reported a net loss of $4.7$7.6 million for the nine months endedSeptember 30, 2022.2023. The Company also had positive working capital of $30.1$4.3 million. The Company expects to continue incurring losses for the foreseeable future, but we do not believe there are any substantial doubts about the Company’s ability to continue as a going concern. The Company'sCompany believes current cash and cash generated from operations will beon hand is sufficient to meet the projected operating expensesits obligations and capital requirements for the foreseeable future through at least the next twelve months from the issuancedate of these unaudited condensed consolidated financial statements.filing. In the past, the Company financed its operations primarily through issuances of common stock and convertible preferred stock. However, we have no commitments to obtain such additional financing, and there can be no assurance that the Company will be able to raise the necessary funds to fund its operations.


Off-Balance Sheet Arrangements


We do not have any off-balance sheet arrangements.


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Critical Accounting Policies and Estimates


Our management’s discussion and analysis of financial condition and results of operations is based on our unaudited condensed consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States, or U.S. GAAP. The preparation of these condensed consolidated financial statements requires us to exercise considerable judgment with respect to establishing sound accounting policies and in making estimates and assumptions that affect the reported amounts of our assets and liabilities, our recognition of revenues and expenses, and disclosure of commitments and contingencies at the date of the condensed consolidated financial statements.


We base our estimates on our historical experience, knowledge of our business and industry, current and expected economic conditions, the attributes of our products, the regulatory environment, and in certain cases, the results of outside appraisals. We periodically re-evaluate our estimates and assumptions with respect to these judgments and modify our approach when circumstances indicate that modifications are necessary. These estimates and assumptions form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.

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While we believe that the factors we evaluate provide us with a meaningful basis for establishing and applying sound accounting policies, we cannot guarantee that the results will always be accurate. Since the determination of these estimates requires the exercise of judgment, actual results could differ from such estimates.


There have been no material changes to the Company’s critical accounting policies and estimates as compared to the critical accounting policies and estimates described in the 20212022 Annual Report, which we believe are the most critical to our business and the understanding of our results of operations and affect the more significant judgments and estimates that we use in the preparation of our condensed consolidated financial statements.


Seasonality


We do not consider our business to be seasonal.


Cautionary Note Regarding Forward-Looking Statements


This report includes forward-looking statements including statements regarding retail expansion, the future demand for our products, the transition to vaporizer and other products, competition, the adequacy of our cash resources and our authorized Common Stock, and our continued ability to raise capital.


The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.


The results anticipated by any or all of these forward-looking statements might not occur. Important factors that could cause actual results to differ from those in the forward-looking statements include our future common stock price, the timing of future Series DE preferred stock exercisesconversions and stock sales, customer acceptance of our products, and proposed federal and state regulation. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.



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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK


Not applicable to smaller reporting companies.



ITEM 4. CONTROLS AND PROCEDURES


We are required to report under Section 404(a) of Sarbanes-Oxley regarding the effectiveness of our internal control over financial reporting.

Evaluation of Disclosure Controls and Procedures


Our management, including our Principal Executive Officer and Principal Financial Officer, did not carry out an evaluation on internal controls as of September 30, 20222023 in regard to the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, or the Exchange Act. As an evaluation was not carried out, our Principal Executive Officer and Principal Financial Officer concluded that our disclosure controls and procedures were ineffective as of the end of the period covered by this report.

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In planning

The Company’s management is responsible for establishing and performing its audit of our financial statements for the year ended December 31, 2021 in accordance with standards of the Public Company Accounting Oversight Board, our independent registered public accounting firm noted material weaknesses inmaintaining adequate internal control over financial reporting. A listUnder the supervision and with the participation of ourthe Company’s management, including the Chief Executive Officer and Chief Financial Officer, the Company evaluated the effectiveness of the design and operation of its internal control over financial reporting based on the framework established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework). Based on that evaluation, the Company’s Chief Executive Officer and Chief Financial Officer concluded that the Company’s internal control over financial reporting was ineffective as of September 30, 2023 and noted the material weaknesses are as follows:


Failure to have properly documented and designed disclosure controls and procedures and testing of the operating effectiveness of our internal control over financial reporting.

Failure to perform periodic and year-end inventory observations in a timely manner and adequate controls to sufficiently perform required rollback procedures of inventory counts to the year-end.

Weakness around our purchase orders and inventory procedures,, inclusive of year-end physical inventory observation procedures as well as physical count procedures.

Segregation of duties due to lack of personnel.
Information technology general controls (ITGCs) were not designed effectively to ensure that appropriate access security controls, change management and data center and network operations ITGCs were in place.

Our management concluded that considering internal control deficiencies that, in the aggregate, rise to the level of material weaknesses, we did not maintain effective internal control over financial reporting as of September 30, 20222023 based on the criteria set forth in Internal Control-Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”).


Planned Remediation


Management continues to work to improve its controls related to our material weaknesses listed above. In order to achieve the timely implementation of the above,controls over the above-mentioned weaknesses, management has commenced the following actions and will continue to assess additional opportunities for remediation on an ongoing basisbasis:

:


Continuing to increase headcount across the Company, with a particular focus on hiring individuals with strong internal control backgrounds and inventory expertise.

Increase third party physical inventory count and store level internal inventory count.
Increasing its focus on the Company’s purchase order process in order to better manage inventory thereby improving cash management and ultimately leading to more reliable and precise financial reporting. The Company implemented an open to buy program by comparing purchases with sales to better control overall inventory purchases.
Using business intelligence to combine business analytics, data tools and infrastructure to help the Company quickly identify the issues in POS system and facilitate internal control over financial reporting. Developing dashboards for operation to monitor the margin at store level, department level and sku level.
Establishing policies and procedures in the IT area to mitigate data breach, unauthorized access, and address segregation of duties.

We are currently working to improve and simplify our internal processes and implement enhanced controls, as discussed above, to address the material weaknesses in our internal control over financial reporting and to remedy the ineffectiveness of our disclosure controls and procedures. These material weaknesses will not be considered to be remediated until the applicable remediated controls are operating for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively.


Changes in Internal Controls over Financing Reporting



Except as detailed above, during the quarterthree months ended September 30, 2022,2023, there were no significant changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act that have materially affected or are reasonably likely to materially affect our internal control over financial reporting.

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PART II - OTHER INFORMATION


ITEM 1. LEGAL PROCEEDINGS.


Two lawsuits were filed against the Company and its subsidiaries in connection with alleged claimed battery defects for an electronic cigarette device. Plaintiffs claim these batteries were sold by a store of the Company’s subsidiary and have sued for an undetermined amount of damages (other than a total of $0.4 million of medical costs). The initial complaints were filed between January 2019 and April 2019. We responded to the complaints in 2019 and we exchanged additional support information with the plaintiff for one of the lawsuits in 2021. Given the lack of information presented by the plaintiffs to date, the Company is unable to predict the outcome of these matters and, at this time, cannot reasonably estimate the possible loss or range of loss with respect to these legal proceedings.


On November 30, 2020, the Company filed a patent infringement lawsuit against Philip Morris USA, Inc. and Philip Morris Products S.A. in the U.S. District Court for the Northern District of Georgia. The lawsuit alleges infringement on HCMC-owned patent(s) by the Philip Morris product known and marketed as “IQOS®”. Philip Morris claims that it is currently approaching 14 million users of its IQOS® product and has reportedly invested over $3 billion in their smokeless tobacco products. On December 3, 2021, the District Court for the Northern District of Georgia effectively dismissed HCMC’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. On December 14, 2021, the Company filed a notice of appeal of the District Court for the Northern District of Georgia’s dismissal of the Company’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. The appeal brief was filed on February 28, 2022.


On December 3, 2021, the District Court for the Northern District of Georgia effectively dismissed HCMC’s patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. In connection with such dismissal, the defendants sought to recover attorney’s fees from the Plaintiff. On February 22, 2022, the District Court for the Northern District of Georgia granted the defendant’s an award of approximately $575,000 in attorneys’ fees to be paid by the Company. The Company has fully provisioned this amount as of December 31, 2021. HCMC appealed this ruling on June 22, 2022.


On April 12, 2023, the U.S. Court of Appeals for the Federal Circuit ruled in favor of HCMC on two separate appeals it had filed in its patent infringement action against Philip Morris USA, Inc. and Philip Morris Products S.A. pending in the district court for the Northern District of Georgia.

In the first appeal, HCMC appealed the ruling of the District Court dismissing HCMC’s patent infringement action and denying HCMC’s motion to amend its pleading. In the second appeal, HCMC appealed the District Court’s award of attorneys’ fees to Philip Morris. In its decisions, the Federal Circuit ruled for HCMC by reversing both of those decisions and remanded the case back to the District Court for further proceedings.

There were two lawsuits in connection with alleged claimed battery defects for an electronic cigarette device. One has been dismissed by the court wherein the plaintiff settled with the Company’s insurance carrier with no economic impact to the Company. In the second lawsuit the Company is in the process of settlement and the case has been removed from the Courts trial calendar. Economic impact to the Company, if any, is not known or estimable at this time.

On September 26, 2023, HCMC filed a patent infringement lawsuit against R.J. Reynolds Vapor Company (“RJR”) in the U.S. District Court for the Middle District of North Carolina in connection with HCMC’s assertions that RJR’s Vuse electronic cigarette infringes one of HCMC’s patents.

From time to time the Company is involved in legal proceedings arising in the ordinary course of our business. We believe that there is no other litigation pending that is likely to have, individually or in the aggregate, a material adverse effect on our financial condition or results of operations as of September 30, 2022. 2023. With respect to legal costs, we record such costs as incurred.

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ITEM 1A. RISK FACTORS.


Not Applicable.


ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.


None.


ITEM 3. DEFAULTS UPON SENIOR SECURITIES.


None.


ITEM 4. MINE SAFETY DISCLOSURES.


Not Applicable.


ITEM 5. OTHER INFORMATION.


Not Applicable.


ITEM 6. EXHIBITS.


See the exhibits listed in the accompanying “Index to Exhibits.”

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INDEX TO EXHIBITS


ExhibitIncorporated by ReferenceFiled or Furnished
No.Exhibit DescriptionFormFormDateDateNumberNumberHerewith
31.1Filed
31.2Filed
32.1Furnished *
32.2Furnished *
101.INSXBRL Instance DocumentFiled
101.SCHXBRL Taxonomy Extension Schema DocumentFiled
101.CALXBRL Taxonomy Extension Calculation Linkbase DocumentFiled
101.DEFXBRL Taxonomy Extension Definition Linkbase DocumentFiled
101.LABXBRL Taxonomy Extension Label Linkbase DocumentFiled
101.PREXBRL Taxonomy Extension Presentation Linkbase DocumentFiled
104Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)Filed

*This exhibit is being furnished rather than filed and shall not be deemed incorporated by reference into any filing, in accordance with Item 601 of Regulation S-K.

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SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


HEALTHIER CHOICES MANAGEMENT CORP.
Date: November 10, 202213, 2023By:/s/ Jeffrey Holman
Jeffrey Holman
Chief Executive Officer
Date: November 10, 202213, 2023By:/s/ John Ollet
John Ollet
Chief Financial Officer

 John Ollet
27 Chief Financial Officer

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