UNITED STATES SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

þ Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the quarterly period ended August ~~4, 2018~~3, 2019

Commission File Number 001-37495

~~EVINE Live~~iMedia Brands, Inc.

(Exact Name of Registrant as Specified in Its Charter)



Minnesota		41-1673770
(State or Other Jurisdiction of Incorporation or Organization)		(I.R.S. Employer Identification No.)

6740 Shady Oak Road, Eden Prairie, MN 55344-3433

(Address of Principal Executive Offices, including Zip Code)

952-943-6000

(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:



Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock, $0.01 par value	IMBI	Nasdaq Capital Market

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o

Indicate by check mark whether the registrant has submitted electronically ~~and posted on its corporate Web site, if any,~~ every Interactive Data File required to be submitted ~~and posted~~ pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit ~~and post~~ such files). Yes þ No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act. ~~(Check one):~~



Large accelerated filer o	Accelerated filer þ	Non-accelerated filer o ~~(Do not check if a smaller~~ ~~reporting company)~~	Smaller reporting company oþ
			Emerging growth company o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No þ

As of September 5, ~~2018,~~2019, there were ~~66,341,105~~76,770,354 shares of the registrant’s common stock, $0.01 par value per share, outstanding.

~~EVINE Live Inc.~~iMEDIA BRANDS, INC. AND SUBSIDIARIES

FORM 10-Q TABLE OF CONTENTS

August ~~4, 2018~~3, 2019




	Page
Part I. Financial Information
Item 1. Financial Statements (Unaudited)	3
Condensed Consolidated Balance Sheets as of August ~~4, 2018~~3, 2019 and February ~~3, 2018~~2, 2019	3
Condensed Consolidated Statements of Operations for the Three-Month and Six-Month Periods Ended August 3, 2019 and August 4, 2018 ~~and July 29, 2017~~	4
Condensed Consolidated ~~Statement~~Statements of Shareholders’ Equity for the Three-Month and Six-Month ~~Period~~Periods Ended August 3, 2019 and August 4, 2018	5
Condensed Consolidated Statements of Cash Flows for the Six-Month Periods Ended August 3, 2019 and August 4, 2018 ~~and July 29, 2017~~	6
Notes to Condensed Consolidated Financial Statements as of August ~~4, 2018~~3, 2019	7
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	1721
Item 3. Quantitative and Qualitative Disclosures About Market Risk	2632
Item 4. Controls and Procedures	2633
Part II. Other Information
Item 1. Legal Proceedings	2734
Item 1A. Risk Factors	2734
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	2834
Item 3. Defaults Upon Senior Securities	2834
Item 4. Mine Safety Disclosures	2834
Item 5. Other Information	2834
Item 6. Exhibits	2935
Signatures	3036

PART I — FINANCIAL INFORMATION

Item 1. FINANCIAL STATEMENTS

~~EVINE Live Inc.~~iMEDIA BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)


	August 4, 2018			February 3, 2018			August 3, 2019			February 2, 2019
	(In thousands, except share and per share data)						(In thousands, except share and per share data)
ASSETS
Current assets:
Cash	$	28,142		$	23,940		$	21,619		$	20,485
Restricted cash equivalents	450			450			450			450
Accounts receivable, net	82,611			96,559			70,269			81,763
Inventories	65,392			68,811			62,409			65,272
Prepaid expenses and other	11,043			5,344			9,154			9,053
Total current assets	187,638			195,104			163,901			177,023
Property and equipment, net	51,070			52,048			49,294			51,118
Other assets	2,017			2,106			2,087			1,846
TOTAL ASSETS	$	240,725		$	249,258		$	215,282		$	229,987
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
Accounts payable	$	52,344		$	55,614		$	62,457		$	56,157
Accrued liabilities	37,201			35,646			40,499			37,374
Current portion of long term credit facilities	2,714			2,326
Current portion of long term credit facility							2,488			2,488
Current portion of operating lease liabilities							907			—
Deferred revenue	36			35			35			35
Total current liabilities	92,295			93,621			106,386			96,054
Other long term liabilities	50			68			264			50
Long term credit facilities	66,042			71,573
Long term credit facility							67,594			68,932
Total liabilities	158,387			165,262			174,244			165,036
Commitments and contingencies
Shareholders' equity:
Preferred stock, $0.01 per share par value, 400,000 shares authorized; zero shares issued and outstanding	—			—			—			—
Common stock, $0.01 per share par value, 99,600,000 shares authorized; 66,287,786 and 65,290,458 shares issued and outstanding	663			653
Common stock, $0.01 per share par value, 99,600,000 shares authorized; 76,769,354 and 67,919,349 shares issued and outstanding							768			679
Additional paid-in capital	440,469			439,111			449,362			442,197
Accumulated deficit	(358,794		)	(355,768		)	(409,092		)	(377,925		)
Total shareholders' equity	82,338			83,996			41,038			64,951
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY	$	240,725		$	249,258		$	215,282		$	229,987

The accompanying notes are an integral part of these condensed consolidated financial statements.

~~EVINE Live Inc.~~iMEDIA BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)


	For the Three-Month						For the Six-Month						For the Three-Month						For the Six-Month
	Periods Ended						Periods Ended						Periods Ended						Periods Ended
	August 4, 2018			July 29, 2017			August 4, 2018			July 29, 2017			August 3, 2019			August 4, 2018			August 3, 2019			August 4, 2018
	(In thousands, except share and per share data)												(In thousands, except share and per share data)
Net sales	$	150,799		$	148,949		$	307,304		$	305,292		$	131,503		$	150,799		$	263,024		$	307,304
Cost of sales	93,929			92,469			194,179			192,526			83,777			93,929			178,005			194,179
Gross profit	56,870			56,480			113,125			112,766			47,726			56,870			85,019			113,125
Operating expense:
Distribution and selling	47,958			48,687			96,845			97,417			43,521			47,958			90,385			96,845
General and administrative	6,521			6,012			13,240			12,007			5,532			6,521			12,401			13,240
Depreciation and amortization	1,522			1,680			3,094			3,316			2,502			1,522			4,181			3,094
Restructuring costs													5,165			—			5,165			—
Executive and management transition costs	—			572			1,024			1,078			310			—			2,341			1,024
Total operating expense	56,001			56,951			114,203			113,818			57,030			56,001			114,473			114,203
Operating income (loss)	869			(471		)	(1,078		)	(1,052		)
Operating (loss) income													(9,304		)	869			(29,454		)	(1,078		)
Other income (expense):
Interest income	9			2			16			4			6			9			11			16
Interest expense	(898		)	(1,313		)	(1,924		)	(2,808		)	(864		)	(898		)	(1,694		)	(1,924		)
Loss on debt extinguishment	—			—			—			(913		)
Total other expense, net	(889		)	(1,311		)	(1,908		)	(3,717		)	(858		)	(889		)	(1,683		)	(1,908		)
Loss before income taxes	(20		)	(1,782		)	(2,986		)	(4,769		)	(10,162		)	(20		)	(31,137		)	(2,986		)
Income tax provision	(20		)	(209		)	(40		)	(418		)	(15		)	(20		)	(30		)	(40		)
Net loss	$	(40	)	$	(1,991	)	$	(3,026	)	$	(5,187	)	$	(10,177	)	$	(40	)	$	(31,167	)	$	(3,026	)
Net loss per common share	$	(0.00	)	$	(0.03	)	$	(0.05	)	$	(0.08	)	$	(0.13	)	$	(0.00	)	$	(0.44	)	$	(0.05	)
Net loss per common share — assuming dilution	$	(0.00	)	$	(0.03	)	$	(0.05	)	$	(0.08	)	$	(0.13	)	$	(0.00	)	$	(0.44	)	$	(0.05	)
Weighted average number of common shares outstanding:
Basic	66,009,117			64,091,228			65,685,034			62,504,868			75,502,646			66,009,117			71,410,554			65,685,034
Diluted	66,009,117			64,091,228			65,685,034			62,504,868			75,502,646			66,009,117			71,410,554			65,685,034

The accompanying notes are an integral part of these condensed consolidated financial statements.

~~EVINE Live Inc.~~iMEDIA BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED ~~STATEMENT~~STATEMENTS OF SHAREHOLDERS' EQUITY

~~FOR THE SIX-MONTH PERIOD ENDED AUGUST 4, 2018~~

(Unaudited)


	Common Stock			Additional Paid-In Capital								Total Shareholders' Equity			Common Stock							Additional Paid-In Capital								Total Shareholders' Equity
	Number of Shares	Par Value					Accumulated Deficit				Number of Shares					Par Value					Accumulated Deficit									Total Shareholders' Equity
For the Six-Month Period Ended August 3, 2019															(In thousands, except share data)
BALANCE, February 2, 2019															67,919,349			$	679			Additional Paid-In Capital		$	442,197			$	(377,925	)		$	64,951
Net loss															—			—				—				(20,990		)		(20,990		)
Common stock issuances pursuant to equity compensation awards															311,636			3				(11		)		—				(8		)
Share-based payment compensation															—			—				966				—				966
Common stock and warrant issuance															8,000,000			80				5,938				—				6,018
BALANCE, May 4, 2019															76,230,985			762				449,090				$	(398,915	)		50,937
Net loss															—			—				—				(10,177		)		(10,177		)
Common stock issuances pursuant to equity compensation awards															538,369			6				(19		)		—				(13		)
Share-based payment compensation															—			—				291				—				291
BALANCE, August 3, 2019															76,769,354			$	768			$	449,362			$	(409,092	)		$	41,038
	(In thousands, except share data)
															Common Stock							Additional Paid-In Capital								Total Shareholders' Equity
															Number of Shares			Par Value							Accumulated Deficit					Total Shareholders' Equity
For the Six-Month Period Ended August 4, 2018															(In thousands, except share data)
BALANCE, February 3, 2018	65,290,458	$	653	Additional Paid-In Capital	$	439,111			$	(355,768	)	Total Shareholders' Equity		$	83,996		65,290,458			$	653	Additional Paid-In Capital			$	439,111			$	(355,768	)		$	83,996
Net loss	—	—		—				(3,026		)		(3,026		)	—			—				—				(2,986		)		(2,986		)
Common stock issuances pursuant to equity compensation plans	997,328	10		(26		)		—				(16		)
Common stock issuances pursuant to equity compensation awards															297,879			3				(103		)		—				(100		)
Share-based payment compensation															—			—				820				—				820
BALANCE, May 5, 2018															65,588,337			656				439,828				$	(358,754	)		81,730
Net loss															—			—				—				(40		)		(40		)
Common stock issuances pursuant to equity compensation awards															699,449			7				77				—				84
Share-based payment compensation	—	—		1,384				—				1,384			—			—				564				—				564
BALANCE, August 4, 2018	66,287,786	$	663	$	440,469			$	(358,794	)		$	82,338		66,287,786			$	663			$	440,469			$	(358,794	)		$	82,338

The accompanying notes are an integral part of these condensed consolidated financial statements.

~~EVINE Live Inc.~~iMEDIA BRANDS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)


	For the Six-Month						For the Six-Month
	Periods Ended						Periods Ended
	August 4, 2018			July 29, 2017			August 3, 2019			August 4, 2018
	(in thousands)						(in thousands)
OPERATING ACTIVITIES:
Net loss	$	(3,026	)	$	(5,187	)	$	(31,167	)	$	(3,026	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization	5,135			5,259			6,140			5,135
Share-based payment compensation	1,358			1,267			1,257			1,358
Inventory impairment write-down							6,050			—
Amortization of deferred revenue	(17		)	(42		)	(17		)	(17		)
Amortization of deferred financing costs	104			214			104			104
Loss on debt extinguishment	—			913
Deferred income taxes	—			394
Changes in operating assets and liabilities:
Accounts receivable, net	13,948			16,248			11,494			13,948
Inventories	3,419			6,444			(3,187		)	3,419
Prepaid expenses and other	(5,676		)	(54		)	(163		)	(5,676		)
Accounts payable and accrued liabilities	(1,750		)	(19,119		)	9,581			(1,750		)
Net cash provided by operating activities	13,495			6,337			92			13,495
INVESTING ACTIVITIES:
Property and equipment additions	(4,071		)	(6,256		)	(3,491		)	(4,071		)
Net cash used for investing activities	(4,071		)	(6,256		)	(3,491		)	(4,071		)
FINANCING ACTIVITIES:
Proceeds from issuance of revolving loan	111,400			10,500			109,700			111,400
Proceeds from issuance of common stock and warrants							6,000			—
Proceeds of term loans	5,821			6,000			—			5,821
Proceeds from issuance of common stock and warrants	—			4,628
Proceeds from exercise of stock options	111			29			—			111
Payments on revolving loan	(121,400		)	(14,900		)	(109,700		)	(121,400		)
Payments on term loans	(969		)	(11,058		)
Payments for repurchases of common stock	—			(5,055		)
Payments on term loan							(1,357		)	(969		)
Payments for common stock issuance costs	—			(357		)	(66		)	—
Payments on finance leases							(23		)	—
Payments for restricted stock issuance							(21		)	(127		)
Payments for deferred financing costs	(58		)	(220		)	—			(58		)
Payments for debt extinguishment costs	—			(199		)
Payments for restricted stock issuance	(127		)	(37		)
Net cash used for financing activities	(5,222		)	(10,669		)
Net increase (decrease) in cash and restricted cash equivalents	4,202			(10,588		)
Net cash provided by (used for) financing activities							4,533			(5,222		)
Net increase in cash and restricted cash equivalents							1,134			4,202
BEGINNING CASH AND RESTRICTED CASH EQUIVALENTS	24,390			33,097			20,935			24,390
ENDING CASH AND RESTRICTED CASH EQUIVALENTS	$	28,592		$	22,509		$	22,069		$	28,592
SUPPLEMENTAL CASH FLOW INFORMATION:
Interest paid	$	1,726		$	2,631		$	1,451		$	1,726
Income taxes paid	$	14		$	34		$	28		$	14
SUPPLEMENTAL NON-CASH INVESTING AND FINANCING ACTIVITIES:
Property and equipment purchases included in accounts payable	$	216		$	401		$	124		$	216
Deferred financing costs included in accrued liabilities	$	29		$	—		$	—		$	29
Common stock issuance costs included in accrued liabilities	$	—		$	103		$	110		$	—
Equipment acquired through finance lease obligations							$	188		$	—
Issuance of warrants							$	193		$	—

The accompanying notes are an integral part of these condensed consolidated financial statements.

~~EVINE Live Inc.~~iMEDIA BRANDS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

August ~~4, 2018~~3, 2019

(Unaudited)

(1) General

iMedia Brands, Inc. (formerly EVINE Live Inc.) and its subsidiaries ("we," "our," "us," or the "Company") are collectively ~~a multiplatform~~an interactive ~~digital commerce~~media company that manages ShopHQ, our nationally distributed shopping entertainment network, and iMedia Web Services. ShopHQ offers a mix of proprietary, exclusive and name-brand merchandise in the categories of jewelry & watches, home & consumer electronics, beauty & wellness, and fashion & accessories directly to consumers 24 hours a day in an engaging and informative shopping experience via television, online and mobile devices. ~~Evine~~ShopHQ programming is distributed in more than 87 million homes through cable and satellite distribution agreements, agreements with telecommunications companies and arrangements with over-the-air broadcast television stations. ~~Evine~~ShopHQ programming is also streamed live online at ~~evine.com and is available on mobile channels and over-the-top platforms.~~

~~The Company also operates evine.com,~~shophq.com, a comprehensive digital commerce platform that sells products which appear on its television shopping network as well as an extended assortment of online-only ~~merchandise. The live~~merchandise, and is available on mobile channels and over-the-top platforms. Our programming and products are also marketed via mobile devices, including smartphones and tablets, and through the leading social media channels. The Company's nascent, but growing iMedia Web Services offers creative & interactive advertising and third-party logistics.

On July 16, 2019, the Company changed its corporate name to iMedia Brands, Inc. from EVINE Live Inc. Effective July 17, 2019, the Company's Nasdaq trading symbol also changed from EVLV to IMBI. On August 21, 2019, the Company changed the name of its primary network, Evine, back to ShopHQ, which was the name of the network in 2014.

(2) Basis of Financial Statement Presentation

Principles of Consolidation

The accompanying unaudited condensed consolidated financial statements have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC"). Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles ("GAAP") in the United States of America have been condensed or omitted in accordance with these rules and regulations. The accompanying condensed consolidated balance sheet as of February ~~3, 2018~~2, 2019 has been derived from the Company's audited financial statements for the fiscal year ended February ~~3, 2018~~2, 2019. The information furnished in the interim condensed consolidated financial statements includes normal recurring adjustments and reflects all adjustments which, in the opinion of management, are necessary for a fair presentation of these financial statements. Although management believes the disclosures and information presented are adequate, these interim condensed consolidated financial statements should be read in conjunction with the Company’s most recent audited financial statements and notes thereto included in its annual report on Form 10-K for the fiscal year ended February ~~3, 2018~~2, 2019. Operating results for the six-month period ended August ~~4, 2018~~3, 2019 are not necessarily indicative of the results that may be expected for the fiscal year ending February ~~2, 2019~~1, 2020.

The accompanying condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. Intercompany accounts and transactions have been eliminated in consolidation.

Fiscal Year

The Company's fiscal year ends on the Saturday nearest to January 31 and results in either a 52-week or 53-week fiscal year. References to years in this report relate to fiscal years, rather than to calendar years. The Company’s most recently completed fiscal year, fiscal ~~2017~~2018, ended on February ~~3, 2018~~2, 2019, and consisted of 5352 weeks. Fiscal ~~2018~~2019 will end February ~~2, 2019~~1, 2020 and will contain 52 weeks. The ~~quarters~~three and six-month periods endedAugust 3, 2019 and August 4, 2018 ~~and~~ ~~July 29, 2017~~each consisted of 13 and 26 weeks.

Recently Adopted Accounting Standards

In May 2014, the Financial Accounting Standards Board issued Revenue from Contracts with Customers, Topic 606 (ASU 2014-09), which provides a framework for the recognition of revenue, with the objective that recognized revenues reflect amounts an entity expects to receive in exchange for goods and services. The guidance also includes additional disclosure requirements regarding revenue, timing of cash flows and obligations related to contracts with customers. The Company adopted this standard in the first quarter of fiscal 2018, using the modified retrospective transition method. See Note 3 - "Revenue" for information on the impact of adopting ASU 2014-09 and all related amendments on the Company's condensed consolidated financial statements.

In November 2016, the Financial Accounting Standards Board issued Statement of Cash Flows, Topic 230: Restricted Cash (ASU 2016-18), which requires amounts generally described as restricted cash and restricted cash equivalents be included with cash and cash equivalents when reconciling the beginning and ending amounts shown on the statement of cash flows. The Company adopted this standard in the first quarter of fiscal 2018 and has revised the condensed consolidated statements of cash flows for the six-month period ended July 29, 2017 to reflect total cash and restricted cash equivalents for each period presented.

The following table provides a reconciliation of cash and restricted cash equivalents reported with the condensed consolidated balance sheets to the total of the same amounts shown in the condensed consolidated statements of cash flows:

August 4, 2018 February 3, 2018 July 29, 2017 January 28, 2017
Cash $ 28,142,000
$ 23,940,000
$ 22,059,000
$ 32,647,000
Restricted cash equivalents 450,000
450,000
450,000
450,000
Total cash and restricted cash equivalents $ 28,592,000
$ 24,390,000
$ 22,509,000
$ 33,097,000

~~The Company's restricted cash equivalents consist of certificates of deposit with original maturities of three months or less and are generally restricted for a period ranging from 30 to 60 days.~~

In May 2017, the Financial Accounting Standards Board issued Compensation—Stock Compensation, Topic 718 (ASU 2017-09), which provides clarity on which changes to the terms or conditions of share-based payment awards require an entity to apply modification accounting in Topic 718. The Company adopted this standard in the first quarter of fiscal 2018 and there was no impact on the Company's condensed consolidated financial statements.

In June 2018, the Financial Accounting Standards Board issued Compensation—Stock Compensation, Topic 718 (ASU 2018-07), which simplifies the accounting for share-based payments to nonemployees for goods and services. Under the new standard, most of the guidance on payments to nonemployees is now aligned with the requirements for share-based payments granted to employees. Under the new guidance, (i) equity-classified share-based payment awards issued to nonemployees will be measured at the grant date, instead of the previous requirement to remeasure the awards through the performance completion date, (ii) for performance conditions, compensation cost associated with the award will be recognized when the achievement of the performance condition is probable, rather than upon achievement of the performance condition, and (iii) the current requirement to reassess the classification (equity or liability) for nonemployee awards upon vesting will be eliminated, except for awards in the form of convertible instruments. The new standard is effective for the Company for fiscal years and interim periods beginning after December 15, 2018, with early adoption permitted. The Company elected to early adopt this standard in the second quarter of fiscal 2018 and there was no impact on the Company's condensed consolidated financial statements since there was no outstanding nonemployee share-based payment awards for which there is unrecognized compensation expense.

~~Recently Issued Accounting Pronouncements~~

In February 2016, the Financial Accounting Standards Board ("FASB") issued Leases, Topic 842 (ASU 2016-02). ASU 2016-02 establishes a right-of-use model that requires a lessee to record a right-of-use asset and a lease liability on the balance sheet for all leases with terms longer than 12 months. Leases ~~will be~~are classified as either finance or operating, with classification affecting the pattern of expense recognition in the income statement. The Company adopted this standard in the first quarter of fiscal 2019 using the "Comparatives Under 840 Option" transition approach. Under this transition approach, comparative prior periods, including disclosures, were not restated. See Note 3 - "Leases" for information on the impact of adopting ASU 2016-02 on the Company's condensed consolidated financial statements.

Recently Issued Accounting Pronouncements

In August 2018, the FASB issued Intangibles—Goodwill and Other—Internal-Use Software, Subtopic 350-40 (ASU 2018-15), which aligns the requirements for capitalizing implementation costs incurred in a hosting arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. The new standard is effective for the Company for fiscal years and interim periods beginning after December 15, ~~2018,~~2019, with early adoption permitted. The ~~Company plans~~new standard can be applied retrospectively or prospectively to ~~adopt this standard in~~all implementation costs incurred after the ~~first quarter~~date of fiscal 2019 using a modified retrospective transition approach to leases existing at, or entered into after, February 3, 2019. Under this transition method, comparative prior periods will not be restated and a cumulative adjustment will be recognized to the opening balance of retained earnings.adoption. The Company is ~~continuing to evaluate~~currently assessing the impact ofthat adopting ~~ASU 2016-02 and all related amendments~~the new accounting standard will have on ~~the Company's~~its consolidated financial ~~statements, financial systems and controls. In addition, the Company is in the process of evaluating practical expedient and accounting policy elections.~~statements.

(3) ~~Revenue~~Leases

Adoption of ~~Revenue from Contracts with Customers,~~Leases, Topic ~~606~~842

On February ~~4, 2018,~~3, 2019, the Company adopted ASU No. ~~2014-09, "Revenue from Contracts with Customers"~~2016-02, "Leases", and all related amendments using the ~~modified retrospective method applied to contracts that~~"Comparatives Under 840 Option" transition approach. Under this transition approach, comparative prior periods, including disclosures, were not ~~completed as~~restated. The Company elected the transition package of ~~February 4, 2018.~~practical expedients which, among other things, allowed the Company to carry forward historical lease classification. The ~~comparative prior period information has~~Company chose not ~~been restated and continues~~ to ~~be reported under~~elect the ~~accounting standards in effect during those periods.~~hindsight practical expedient. The adoption of the standard did not have ~~a material~~an impact on the Company's ~~revenue recognition~~condensed consolidated statements of operations and there was no adjustment to its retained earnings opening ~~balance.~~balance sheet. The Company does not expect the adoption of the new standard to have a material impact on the Company's operating results on an ongoing basis.

The most significant impact of the new ~~revenue~~leases standard was the recognition of right-of-use assets and lease liabilities for operating leases, while the Company's accounting for finance leases remained substantially unchanged. On February 3, 2019, the adoption of the new standard resulted in the recognition of a right-of-use asset of $1,474,000 and a lease liability of $1,407,000, and a reduction to prepaid expenses and other of $67,000.

The Company leases certain property and equipment, such as transmission and production equipment, satellite transponder and office equipment. The Company determines if an arrangement is a lease at inception. Leases with an initial term of 12 months or less are not recorded on ~~our condensed consolidated statements~~the balance sheet.

Right-of-use assets represent the Company's right to use an underlying asset for the lease term and lease liabilities represent the Company's obligation to make lease payments arising from the lease. Operating lease right-of-use assets are recognized at commencement date based on the present value of ~~operations was~~lease payments over the lease term. As the Company's leases do not provide an implicit rate, the Company uses its incremental borrowing rate based on the information available at commencement date in determining the present value of lease payments. Some of the Company's leases include options to extend the term, which is only included in the lease liability and right-of-use assets calculation when it is reasonably certain the Company will exercise that option. As of August 3, 2019, the lease liability and right-of-use assets did not include any lease extension options.

The Company has lease agreements with lease and non-lease components, and has elected to account for these as ~~follows (in thousands):~~a single lease component. Lease expense for lease payments is recognized on a straight-line basis over the lease term.

The components of lease expense were as follows:

For the Three-Month Period Ended August 4, 2018 For the Six-Month Period Ended August 4, 2018
As Reported Balance without adoption of ASC 606 Effect of Change As Reported Balance without adoption of ASC 606 Effect of Change
Net sales $ 150,799
$ 150,147
$ 652
$ 307,304
$ 306,693
$ 611
Cost of sales 93,929
93,385
544
194,179
193,654
525
Operating expense:
Distribution and selling 47,958
47,951
7
96,845
96,759
86
Net loss (40 ) (141 ) 101
(3,026 ) (3,026 ) —



	For the Three-Month Period Ended August 3, 2019		For the Six-Month Period Ended August 3, 2019
Operating lease cost	$	258,000	$	523,000
Short-term lease cost	48,000		110,000
Variable lease cost (a)	30,000		50,000

(a) Includes variable costs of finance leases.

For the three and six-month periods ended August 3, 2019, finance lease costs included amortization of right-of-use assets of $21,000 and $24,000 and interest on lease liabilities of $2,000 and $3,000.

The Company obtained $188,000 and $142,000 right-of-use assets in exchange for finance and operating leases during the six-month period ended August 3, 2019. Supplemental cash flow information related to leases were as follows:



	For the Six-Month Period Ended August 3, 2019
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows used for operating leases	$	524,000
Operating cash flows used for finance leases	3,000
Financing cash flows used for finance leases	23,000

The weighted average remaining lease term and weighted average discount rates related to leases were as follows:



		August 3, 2019
Weighted average remaining lease term:
Operating leases		1.2 years
Finance leases		2.3 years
Weighted average discount rate:
Operating leases		5.4%
Finance leases		5.3%

Supplemental balance sheet information related to leases is as follows:



Leases	Classification	August 3, 2019
Assets
Operating lease right-of-use assets	Other assets	$	1,120,000
Finance lease right-of-use assets	Property and equipment, net	192,000
Total lease right-of-use assets		$	1,312,000
Operating lease liabilities
Current portion of operating lease liabilities	Current portion of operating lease liabilities	$	907,000
Operating lease liabilities, excluding current portion	Other long term liabilities	151,000
Total operating lease liabilities		1,058,000
Finance lease liabilities
Current portion of finance lease liabilities	Current liabilities: Accrued liabilities	95,000
Finance lease liabilities, excluding current portion	Other long term liabilities	99,000
Total finance lease liabilities		194,000
Total lease liabilities		$	1,252,000

Future maturities of lease liabilities as of August 3, 2019 are as follows:



Fiscal year	Operating Leases			Finance Leases			Total
2019	$	475,000		$	53,000		$	528,000
2020	618,000			85,000			703,000
2021	—			60,000			60,000
2022	—			8,000			8,000
2023	—			—			—
Thereafter	—			—			—
Total lease payments	1,093,000			206,000			1,299,000
Less imputed interest	(35,000		)	(12,000		)	(47,000		)
Total lease liabilities	$	1,058,000		$	194,000		$	1,252,000

As of August ~~4, 2018, the Company recorded a merchandise return liability of $7,804,000, included in accrued liabilities, and a right of return asset of $4,355,000, included in other current assets. As of February~~ 3, ~~2018,~~2019, the Company had ~~approximately $3,544,000 reserved~~no operating and finance leases that had not yet commenced.

Disclosures Related to Periods Prior to Adoption of Leases, Topic 842

Future minimum lease payments for ~~future merchandise returns included in accrued liabilities, which represents the net margin obligation recorded~~assets under ~~the previous revenue guidance.~~capital and operating leases at February 2, 2019 are as follows:



Future Minimum Lease Payments:	Capital Leases			Operating Leases

2019	$	13,000		$	1,005,000
2020	8,000			604,000
2021	8,000			—
2022	2,000			—
2023 and thereafter	—			—
Total minimum lease payments	31,000			$	1,609,000
Less: Amounts representing interest	(2,000		)
	29,000
Less: Current portion	(12,000		)
Long-term capital lease obligation	$	17,000

(4)Revenue

Revenue Recognition

Revenue is recognized when control of the promised merchandise is transferred to customers in an amount that reflects the consideration the Company expects to receive in exchange for the ~~merchandise. The Company recognizes revenue~~merchandise, which is upon shipment. Revenue is reported net of estimated sales returns, credits and incentives, and excludes sales taxes. Sales returns are estimated and provided for at the time of sale based on historical experience. As of August 3, 2019 and February 2, 2019, the Company recorded a merchandise return liability of $6,860,000 and $8,097,000, included in accrued liabilities, and a right of return asset of $3,747,000 and $4,410,000, included in other current assets.

A performance obligation is a promise in a contract to transfer a distinct good or service to the customer and is the unit of account in ~~ASC~~Accounting Standards Codification ("ASC") 606. A contract’s transaction price is allocated to each distinct performance obligation and recognized as revenue when, or as, the performance obligation is satisfied. Substantially all of the Company's sales are single performance obligation arrangements for transferring control of merchandise to customers.

In accordance with ASC ~~606-10-50,~~606, the Company disaggregates revenue from contracts with customers by significant product groups and timing of when the performance obligations are satisfied. A reconciliation of disaggregated revenue by significant product group is provided in Note 910 - "Business Segments and Sales by Product ~~Group".~~Group."

As of August ~~4, 2018,~~3, 2019, approximately ~~$86,000~~$50,000 is expected to be recognized from remaining performance obligations within the next 3two years. The Company has applied the practical expedient to exclude the value of remaining performance obligations for contracts with an original expected term of one year or less. Revenue recognized over time was $9,000 ~~and $21,000~~ for the three-month periods ended August 3, 2019 and August 4, 2018 and ~~July 29, 2017 and~~ $17,000 ~~and $42,000~~ for the six-month periods ended August 3, 2019 and August 4, ~~2018 and July 29, 2017.~~

~~Merchandise Returns~~

The Company records a merchandise return liability as a reduction of gross sales for anticipated merchandise returns at each reporting period and must make estimates of potential future merchandise returns related to current period product revenue. The Company estimates and evaluates the adequacy of its merchandise return liability by analyzing historical returns by merchandise category, looking at current economic trends and changes in customer demand and by analyzing the acceptance of new product lines. Assumptions and estimates are made and used in connection with establishing the merchandise return liability in any accounting period.

~~Shipping and Handling~~

The Company has elected to account for shipping and handling as activities to fulfill the promise to transfer the merchandise. Shipping and handling fees charged to customers are recognized when the customer obtains control of the merchandise, which is upon shipment. The Company accrues costs for shipping and handling activities, which occur subsequent to transfer of control to the customer and are recorded as cost of sales in the accompanying statements of operations.

~~Sales Taxes~~

~~The Company has elected to exclude from revenue the sales taxes imposed on its sales and collected from customers.~~

2018.

Accounts Receivable

The Company utilizes an installment payment program called ValuePay that entitles customers to purchase merchandise and generally pay for the merchandise in two or more equal monthly credit card installments. The Company has elected the practical expedient to not adjust the promised amount of consideration for the effects of a significant financing component when the payment terms are less than one year. Accounts receivable consist primarily of amounts due from customers for merchandise sales and from credit card companies and are reflected net of reserves for estimated uncollectible amounts. As of August ~~4, 2018~~3, 2019 and February ~~3, 2018,~~2, 2019, the Company had approximately ~~$74,539,000~~$63,373,000 and ~~$88,452,000~~$74,787,000 of net receivables due from customers under the ValuePay installment program and total reserves for estimated uncollectible amounts of ~~$8,390,000~~$7,752,000 and ~~$6,008,000. The increase in the total reserve as a percentage of receivables is primarily due to an extension in our collections cycle, which has been yielding a higher total recovery rate.~~

~~Judgments~~

The Company's merchandise is generally sold with a right of return for up to a certain number of days after the merchandise is shipped and the Company may provide other credits or incentives, which are accounted for as variable consideration when estimating the amount of revenue to recognize. Merchandise returns and other credits are estimated at contract inception and updated at the end of each reporting period as additional information becomes available.

The Company evaluated whether it is the principal (i.e., report revenues on a gross basis) or agent (i.e., report revenues on a net basis) in certain vendor arrangements where the merchandise is shipped directly from the vendor to the Company's customer and the purchase and sale of inventory is virtually simultaneous. Generally, the Company is the principal and reports revenues from such vendor arrangements on a gross basis, as it controls the merchandise before it is transferred to the customer. The Company's control is evidenced by it being primarily responsible to the customers, establishing price and its inventory risk upon customer returns.$8,533,000.

~~(4)~~(5) Fair Value Measurements

GAAP utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The fair value hierarchy gives the highest priority to observable quoted prices (unadjusted) in active markets for identical assets and liabilities (Level 1 measurement), then priority to quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in markets that are not active and model-based valuation techniques for which all significant assumptions are observable in the market (Level 2 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).

As of August ~~4, 2018~~3, 2019 and February ~~3, 2018~~2, 2019, the Company had $450,000 in Level 2 investments in the form of bank certificates of deposit, which are included in restricted cash equivalents in the condensed consolidated balance sheets. The Company's investments in certificates of deposits were measured using inputs based upon quoted prices for similar instruments in active markets and, therefore, were classified as Level 2 investments. As of August ~~4, 2018~~3, 2019 and February ~~3, 2018,~~2, 2019, the Company also had a long-term variable rate PNC Credit Facility (as defined below), classified as Level 2, with carrying values of ~~$68,756,000~~$70,082,000 and ~~$73,899,000.~~$71,420,000. As of August ~~4, 2018~~3, 2019 and February ~~3, 2018, $2,714,000 and $2,326,000~~2, 2019, $2,488,000 of the long-term variable rate PNC Credit Facility was classified as current. The fair value of the PNC Credit Facility approximates, and is based on, its carrying value due to the variable rate nature of the financial instrument. The Company has no Level 3 investments that use significant unobservable inputs.

~~(5)~~(6) Intangible Assets

Intangible assets in the accompanying condensed consolidated balance sheets consisted of the following:

Estimated Useful Life
(In Years) August 4, 2018 February 3, 2018
Gross
Carrying
Amount Accumulated
Amortization Gross
Carrying
Amount Accumulated
Amortization
Finite-lived intangible assets 5-15 $ 1,786,000
$ (419,000 ) $ 1,786,000
$ (336,000 )



	August 3, 2019					February 2, 2019
	Gross Carrying Amount		Accumulated Amortization			Gross Carrying Amount		Accumulated Amortization
Finite-lived intangible assets	$	1,979,000	$	(1,487,000	)	$	1,786,000	$	(502,000	)

Finite-lived Intangible Assets

The finite-lived intangible assets are included in Other Assets in the accompanying balance sheets and consist of the Evine trademark, a vendor exclusivity agreement (as further described below), and the Princeton Watches trade name and customer list. Amortization expense related to the finite-lived intangible assets was $945,000 and $42,000 for the three-month periods ended August 3, 2019 and August 4, 2018 and ~~July 29, 2017~~$986,000 and $83,000 and for the six-month periods

ended August 3, 2019 and August 4, ~~2018 and July 29, 2017.~~2018. Estimated amortization expense is ~~$165,000~~$1,313,000 for fiscal ~~2018~~2019, and $39,000 for fiscal 2020 and each fiscal year through fiscal ~~2020, $157,000 for fiscal 2021 and $96,000 for fiscal 2022.~~

~~Sale of Boston Television Station, WWDP and FCC Broadcast License~~2023.

On ~~August 28, 2017,~~May 29, 2019, the Company announced the decision to change the name of the Evine network back to ShopHQ, which was the name of the network in 2014. The remaining carrying amount of the Evine trademark is being amortized prospectively over the revised remaining useful life through August 21, 2019, the date of the network name change.

On May 2, 2019, we entered into ~~two agreements~~a five-year vendor exclusivity agreement with ~~unrelated parties~~Sterling Time, LLC ("Sterling Time") and Invicta Watch Company of America, Inc. ("IWCA") in connection with the closing under the private placement securities purchase agreement described in Note 8 below. The vendor exclusivity agreement grants the Company the exclusive right in television shopping to market, promote and sell ~~its Boston television station, WWDP, including~~ the ~~Company's FCC broadcast license,~~products from IWCA. The Company issued five-year warrants to purchase 3,500,000 shares of our common stock in connection with and as consideration for primarily entering into a vendor exclusivity agreement with the Company, which represented an aggregate value of ~~$13,500,000. During~~$193,000. The vendor exclusivity agreement is being amortized as cost of sales over the ~~fiscal 2017 fourth quarter, the Company closed on the asset purchase~~five-year agreement to sell substantially all of the assets primarily related to its television broadcast station, WWDP(TV), Norwell, Massachusetts (the “Station”), which included an intangible FCC broadcasting license asset. As of August 4, 2018, $667,000 of the sales price remained in escrow pending the Station being carried by certain distribution carriers. The Company has not recorded anyterm. See Note 8 - "Shareholders' Equity" for additional ~~gain relating to the remaining escrow amount and will not record the remaining gain until the contingency is resolved.~~information.

~~(6)~~(7) Credit Agreements

The Company's long-term credit ~~facilities consist~~facility consists of:


	August 4, 2018			February 3, 2018			August 3, 2019			February 2, 2019
PNC revolving loan due July 27, 2023, principal amount	$	49,900,000		$	59,900,000		$	53,900,000		$	53,900,000

PNC term loan due July 27, 2023, principal amount	19,000,000			14,148,000			16,286,000			17,643,000
Less unamortized debt issuance costs	(144,000		)	(149,000		)	(104,000		)	(123,000		)
PNC term loan due July 27, 2023, carrying amount	18,856,000			13,999,000			16,182,000			17,520,000

Total long-term credit facilities	68,756,000			73,899,000
Less current portion of long-term credit facilities	(2,714,000		)	(2,326,000		)
Long-term credit facilities, excluding current portion	$	66,042,000		$	71,573,000
Total long-term credit facility							70,082,000			71,420,000
Less current portion of long-term credit facility							(2,488,000		)	(2,488,000		)
Long-term credit facility, excluding current portion							$	67,594,000		$	68,932,000

PNC Credit Facility

On February 9, 2012, the Company entered into a credit and security agreement (as amended through July 27, 2018, the "PNC Credit Facility") with PNC Bank, N.A. ("PNC"), a member of The PNC Financial Services Group, Inc., as lender and agent. The PNC Credit Facility, which includes CIBC Bank USA (formerly known as The Private Bank) as part of the facility, provides a revolving line of credit of $90.0 million and provides for a term loan on which the Company had originally drawn to fund improvements at the Company's distribution facility in Bowling Green, Kentucky and subsequently to pay down the Company's previously outstanding term loan with GACP ~~Term Loan (as defined below).~~Finance Co., LLC. The PNC Credit Facility also provides an accordion feature that would allow the Company to expand the size of the revolving line of credit by another $25.0 million at the discretion of the lenders and upon certain conditions being met. On July 27, 2018, the Company entered into the Tenth Amendment to the PNC Credit Facility, which among other things, increased the term loan by $5,821,000, extended the term of the PNC Credit Facility from March 21, 2022 to July 27, 2023, and decreased the interest rate margins on both the revolving line of credit and term loan. The term loan increase was used to reduce borrowings under the revolving line of credit.

All borrowings under the PNC Credit Facility mature and are payable on July 27, 2023. Subject to certain conditions, the PNC Credit Facility also provides for the issuance of letters of credit in an aggregate amount up to $6.0 million which, upon issuance, would be deemed advances under the PNC Credit Facility. Maximum borrowings and available capacity under the revolving line of credit under the PNC Credit Facility are equal to the lesser of $90.0 million or a calculated borrowing base comprised of eligible accounts receivable and eligible inventory. The PNC Credit Facility is secured by a first security interest in substantially all of the Company’s personal property, as well as the Company’s real properties located in Eden Prairie, Minnesota and Bowling Green, Kentucky. Under certain circumstances, the borrowing base may be adjusted if there were to be a significant deterioration in value of the Company’s accounts receivable and inventory.

The revolving line of credit under the PNC Credit Facility bears interest at either a Base Rate or LIBOR plus a margin consisting of between 1% and 2% on Base Rate advances and 2% and 3% on LIBOR advances based on the Company's trailing twelve-month reported leverage ratio (as defined in the PNC Credit Facility) measured semi-annually as demonstrated in its financial statements. The term loan bears interest at either a Base Rate or LIBOR plus a margin consisting of between 2% and 3% on Base Rate term loans and 3% to 4% on LIBOR Rate term loans based on the Company’s leverage ratio measured annually as demonstrated in its audited financial statements.

As of August ~~4, 2018,~~3, 2019, the Company had borrowings of ~~$49.9~~$53.9 million under its revolving credit facility. Remaining available capacity under the revolving credit facility as of August ~~4, 2018~~3, 2019 was approximately ~~$23.3~~$5.7 million, which provided liquidity for

working capital and general corporate purposes. The PNC Credit Facility also provides for a term loan on which the Company ~~has~~had originally drawn to fund an expansion and improvements at the Company's distribution facility in Bowling Green, Kentucky and subsequently to partially pay down the Company's previously outstanding term loan with GACP ~~Term Loan~~Finance Co., LLC and reduce its revolving credit facility borrowings. As of August ~~4, 2018,~~3, 2019, there was approximately ~~$19.0~~$16.3 million outstanding under the PNC Credit Facility term loan of which ~~$2.7~~$2.5 million was classified as current in the accompanying balance sheet.

Principal borrowings under the ~~modified~~ term loan are to be payable in monthly installments over an 84-month amortization period commencing on September 1, 2018 and are also subject to mandatory prepayment in certain circumstances, including, but not limited to, upon receipt of certain proceeds from dispositions of collateral. Borrowings under the term loan are also subject to mandatory prepayment in an amount equal to fifty percent (50%) of excess cash flow for such fiscal year, with any such payment not to exceed $2.0 million in any such fiscal year. The PNC Credit Facility is also subject to other mandatory prepayment in certain circumstances. In addition, if the total PNC Credit Facility is terminated prior to maturity, the Company would be required to pay an early termination fee of ~~3.0% if terminated on or before July 27, 2019,~~ 1.0% if terminated on or before July 27, 2020, 0.5% if terminated on or before July 27, 2021, and no fee if terminated after July 27, 2021. As of August ~~4, 2018,~~3, 2019, the imputed effective interest rate on the PNC term loan was ~~5.8%~~6.5%.

Interest expense recorded under the PNC Credit Facility was $860,000 and $1,689,000 for the three and six-month periods ended August 3, 2019 and $898,000 and $1,922,000 for the three and six-month periods ended August 4, ~~2018 and $1,079,000 and $2,142,000 for the three and six-month periods ended July 29, 2017.~~2018.

The PNC Credit Facility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted cash plus unused line availability of $10.0 million at all times and limiting annual capital expenditures. ~~As the Company's unused line availability was greater than $10.0 million at August 4, 2018, no additional cash was required to be restricted.~~ Certain financial covenants, including minimum EBITDA levels (as defined in the PNC Credit Facility) and a minimum fixed charge coverage ratio of 1.1 to 1.0, become applicable only if unrestricted cash plus unused line availability falls below $10.8 million. As of August ~~4, 2018,~~3, 2019, the Company's unrestricted cash plus unused line availability was ~~$51.4~~$27.3 million and the Company was in compliance with applicable financial covenants of the PNC Credit Facility and expects to be in compliance with applicable financial covenants over the next twelve months. In addition, the PNC Credit Facility places restrictions on the Company’s ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to common shareholders.

Deferred financing costs, net of amortization, relating to the revolving line of credit ~~was $650,000~~were $476,000 and ~~$656,000~~$561,000 as of August ~~4, 2018~~3, 2019 and February ~~3, 2018~~2, 2019 and are included within other assets within the accompanying balance sheet. These costs are being expensed as additional interest over the five-year term of the PNC Credit Facility.

~~Prepayment on Great American Capital Partners Term Loan~~

During fiscal 2017, the Company retired its term loan (the "GACP Term Loan") under a credit and security agreement with GACP Finance Co., LLC ("GACP"), with voluntary principal prepayments of $9.5 million, $2.5 million and $3.5 million on March 21, 2017, October 18, 2017 and December 6, 2017. During the first quarter of fiscal 2017, the Company recorded a loss on debt extinguishment of $913,000 for the portion of debt extinguished on March 21, 2017. The fiscal 2017 first quarter loss on extinguishment of debt includes early termination and lender fees of $199,000 and a write-off of unamortized debt issuance costs of $714,000, which represents the proportionate amount of unamortized debt issuance costs attributable to the settled debt. Interest expense recorded under the GACP Credit Agreement for the three and six-month periods ended July 29, 2017 was $231,000 and $661,000.

The aggregate maturities of the Company's long-term credit ~~facilities~~facility as of August ~~4, 2018~~3, 2019 are as follows:


	PNC Credit Facility						PNC Credit Facility
Fiscal year	Term loan		Revolving loan		Total		Term loan		Revolving loan		Total
2018	$	1,357,000	$	—	$	1,357,000
2019	2,488,000		—		2,488,000		$	1,131,000	$	—	$	1,131,000
2020	2,714,000		—		2,714,000		2,714,000		—		2,714,000
2021	2,714,000		—		2,714,000		2,714,000		—		2,714,000
2022	2,714,000		—		2,714,000		2,714,000		—		2,714,000
2023	7,013,000		49,900,000		56,913,000		7,013,000		53,900,000		60,913,000
	$	19,000,000	$	49,900,000	$	68,900,000	$	16,286,000	$	53,900,000	$	70,186,000

(8) ~~Net Loss Per Common Share~~Shareholders' Equity

~~Basic net loss~~Private Placement Securities Purchase Agreement

On May 2, 2019, the Company entered into a private placement securities purchase agreement ("Purchase Agreement") with certain accredited investors pursuant to which the Company: (a) sold, in the aggregate, 8,000,000 shares of the Company's common stock at a price of $0.75 per share and (b) issued five-year warrants ("5-year Warrants") to purchase 3,500,000 shares of the Company's common stock at an exercise price of $1.50 per share. The 5-year Warrants are exercisable in whole or in part from time to time through the expiration date of May 2, 2024. The purchasers included Invicta Media Investments, LLC, Michael and Leah Friedman, Timothy Peterman and certain other private investors. Invicta Media Investments, LLC is ~~computed~~owned by ~~dividing reported loss~~IWCA, which is the designer and manufacturer of Invicta-branded watches and watch accessories, one of the Company’s largest and longest tenured brands. Michael and Leah Friedman are owners and officers of Sterling Time, which is the exclusive distributor of IWCA’s watches and watch accessories for television home shopping and our long-time vendor. A description of the relationship between the Company, IWCA and Sterling Time is contained in Note 15 - “Related Party Transactions”. Under the Purchase Agreement, the purchasers agreed to customary standstill provisions related to the Company for a period of two years, as well as to vote their shares in favor of matters recommended by the ~~weighted average number~~Company’s board of directors for approval by our shareholders. In addition, the Company agreed in the Purchase Agreement to appoint Eyal Lalo, an owner of IWCA, as vice chair of the Company’s board of directors, Michael Friedman to the Company’s board of directors and Timothy Peterman as the Company’s chief executive officer.

In connection with the closing under the Purchase Agreement, the Company entered into certain other agreements with IWCA, Sterling Time and the purchasers, including a five-year vendor exclusivity agreement with Sterling Time and IWCA. The vendor exclusivity agreement grants the Company the exclusive right in television shopping to market, promote and sell the products from IWCA.

The Company received gross proceeds of $6.0 million and incurred approximately $175,000 of issuance costs. The Company allocated the proceeds of the stock offering to the shares of common stock ~~outstanding for~~issued. The par value of the ~~reported period. Diluted net income per share reflects the potential dilution that could occur if securities or other contracts to issue~~shares issued was recorded within common stock, ~~were exercised or converted into common stock~~with the remainder of the ~~Company during reported periods.~~

~~A reconciliation of net loss per share calculations and the number of shares used~~proceeds, less issuance costs, recorded as additional paid in capital in the ~~calculation~~Company's balance sheet. The Company has used the proceeds for general working capital purposes. The 5-year Warrants were issued primarily as consideration for a five-year vendor exclusivity agreement with IWCA and Sterling Time. The aggregate market value of ~~basic loss per share~~the 5-year Warrants on the grant date was $193,000, which was recorded as an intangible asset and ~~diluted loss per share~~ is being amortized as ~~follows:~~cost of sales

Three-Month Periods Ended Six-Month Periods Ended
August 4,
2018 July 29,
2017 August 4,
2018 July 29,
2017
Net loss (a) $ (40,000 ) $ (1,991,000 ) $ (3,026,000 ) $ (5,187,000 )
Weighted average number of shares of common stock outstanding — Basic 66,009,117
64,091,228
65,685,034
62,504,868
Dilutive effect of stock options, non-vested shares and warrants (b) —
—
—
—
Weighted average number of shares of common stock outstanding — Diluted 66,009,117
64,091,228
65,685,034
62,504,868
Net loss per common share $ (0.00 ) $ (0.03 ) $ (0.05 ) $ (0.08 )
Net loss per common share — assuming dilution $ (0.00 ) $ (0.03 ) $ (0.05 ) $ (0.08 )

~~(a)~~over the agreement term. The ~~net loss for~~5-year Warrants are indexed to the ~~three~~Company's publicly traded stock and ~~six-month periods ended August 4, 2018 includes costs related~~were classified as equity. As a result, the fair value of the 5-year Warrants was recorded as an increase to executive and management transition of $0 and $1,024,000 and contract termination costs of $0 and $753,000. The net loss for the three and six-month periods ended July 29, 2017 includes costs related to executive and management transition of $572,000 and $1,078,000 and a loss on debt extinguishment of $0 and $913,000.

(b) For the three and six-month periods ended August 4, 2018, there were 543,000 and 272,000 incremental in-the-money potentially dilutive common shares outstanding, and -0- for the three and six-month periods ended July 29, 2017. The incremental in-the-money potentially dilutive common stock shares are excluded from the computation of diluted earnings per share, as the effect of their inclusion would be anti-dilutive.

~~(7) Shareholders' Equity~~additional paid-in capital.

Warrants

As of August ~~4, 2018,~~3, 2019, the Company had outstanding warrants to purchase ~~3,849,365~~7,349,365 shares of the Company’s common stock, ~~("Warrants"). The Warrants~~of which 7,349,365 are fully ~~exercisable and~~exercisable. The warrants expire five years from the date of grant. The Warrants were issued in connection with private placement securities purchase agreements ("Purchase Agreements"), including the related option exercises, which the Company entered into with certain accredited investors on September 14, 2016. The following table summarizes information regarding ~~Warrants~~warrants outstanding at August ~~4, 2018:~~3, 2019:


Grant Date	Shares of common stock purchasable	Exercise Price (Per Share)	Expiration Date	Warrants Outstanding	Warrants Exercisable	Exercise Price (Per Share)	Expiration Date
September 19, 2016	2,976,190	$2.90	September 19, 2021	2,976,190	2,976,190	$2.90	September 19, 2021
November 10, 2016	333,873	$3.00	November 10, 2021	333,873	333,873	$3.00	November 10, 2021
January 23, 2017	489,302	$1.76	January 23, 2022	489,302	489,302	$1.76	January 23, 2022
March 16, 2017	50,000	$1.92	March 16, 2022	50,000	50,000	$1.92	March 16, 2022
May 2, 2019				3,500,000	3,500,000	$1.50	May 2, 2024

On November 27, 2018, the Company issued warrants to Fonda, Inc. for 1,500,000 shares of our common stock in connection with and as consideration for entering into a services and trademark licensing agreement between the companies. The aggregate market value on the date of the award was $441,000 and was being amortized as cost of sales over the three-year services and trademark licensing agreement term. On July 29, 2019, the Company and Fonda, Inc. agreed to terminate the services and trademark licensing agreement and the warrant for 1,500,000 shares were forfeited.

Restricted Stock Award

On November 23, 2018, the Company entered into a restricted stock award agreement with Flageoli Classic Limited, LLC (“FCL”) granting FCL 1,500,000 restricted shares of the Company's common stock in connection with and as consideration for entering into a vendor exclusivity agreement with the Company. The vendor exclusivity agreement grants us the exclusive right in television shopping to market, promote and sell products under the trademark of Serious Skincare, a skin-care brand that launched on the Company's television network on January 3, 2019. Additionally, the agreement identifies Jennifer Flavin-Stallone as the primary spokesperson for the brand on the Company's television network. The restricted shares will vest in three tranches. Of the restricted shares granted, 500,000 vested on January 4, 2019, which was the first business day following the initial appearance of the Serious Skincare brand on the Company's television network. The remaining restricted shares will vest in equal amounts on January 4, 2020 and January 4, 2021. The aggregate market value on the date of the award was $1,408,000 and is being amortized as cost of sales over the three-year vendor exclusivity agreement term. The estimated fair value of the restricted stock is based on the grant date closing price of the Company's stock for time-based vesting awards.

Compensation expense relating to the restricted stock award was $117,000 and $235,000 for the second quarter and first six months of fiscal 2019. As of August 3, 2019, there was $1,085,000 of total unrecognized compensation cost related to non-vested restricted stock unit grants. That cost is expected to be recognized over a weighted average period of 2.3 years.

A summary of the status of the Company’s non-vested restricted stock award activity as of August 3, 2019 and changes during the six months then ended is as follows:



	Restricted Stock
	Shares	Weighted Average Grant Date Fair Value
Non-vested outstanding, February 2, 2019	1,000,000	$	0.94
Granted	—	$	—
Vested	—	$	—
Non-vested outstanding, August 3, 2019	1,000,000	$	0.94

Stock-Based Compensation - Stock Options

Compensation is recognized for all stock-based compensation arrangements by the Company. Stock-based compensation expense related to stock option awards was ~~$237,000~~$140,000 and ~~$220,000~~$237,000 for the second quarters of fiscal 2019 and fiscal 2018 and ~~fiscal 2017~~$514,000 and $542,000 ~~and $423,000~~ for the first six months of fiscal ~~2018~~2019 and fiscal ~~2017.~~2018. The Company has not recorded any income tax benefit from the exercise of stock options due to the uncertainty of realizing income tax benefits in the future.

As of August ~~4, 2018,~~3, 2019, the Company had one omnibus stock plan for which stock awards can be currently granted: the 2011 Omnibus Incentive Plan that provides for the issuance of up to 13,000,000 shares of the Company's stock. The 2004 Omnibus Stock Plan expired on June 22, 2014. No further awards may be made under the 2004 Omnibus Plan, but any award granted under

the 2004 Omnibus Plan and outstanding on June 22, 2014 will remain outstanding in accordance with its terms. The 2011 plan is administered by the human resources and compensation committee of the board of directors and provides for awards for employees, directors and consultants. All employees and directors of the Company and its affiliates are eligible to receive awards under the plan. The types of awards that may be granted under this plan include restricted and unrestricted stock, restricted stock units, incentive and nonstatutory stock options, stock appreciation rights, performance units, and other stock-based awards. Incentive stock options may be granted to employees at such exercise prices as the human resources and compensation committee may determine but not less than 100% of the fair market value of the underlying stock as of the date of grant. No incentive stock option may be granted more than 10 years after the effective date of the respective plan's inception or be exercisable more than 10 years after the date of grant. Options granted to outside directors are nonstatutory stock options with an exercise price equal to 100% of the fair market value of the underlying stock as of the date of grant. ~~With the exception of~~Except for market-based options, options granted generally vest over three years in the case of employee stock options and vest immediately on the date of grant in the case of director options, and have contractual terms of 10 years from the date of grant.

The fair value of each time-based vesting option award is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions noted in the following ~~table, and a Monte Carlo valuation model is used for market-based vesting awards.~~table. Expected volatilities are based on the historical volatility of the Company's stock. Expected term is calculated using the simplified method taking into consideration the option's contractual life and vesting terms. The Company uses the simplified method in estimating its expected option term because it believes that historical exercise data cannot be accurately relied upon at this time to provide a reasonable basis for estimating an expected term due to the extreme volatility of its stock price and the resulting unpredictability of its stock option exercises. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant. Expected dividend yields were not used in the fair value computations as the Company has never declared or paid dividends on its common stock and currently intends to retain earnings for use in operations.


	Fiscal 2018			Fiscal 2017			Fiscal 2019			Fiscal 2018
Expected volatility:	72%			81%			75%	-	82%	72%
Expected term (in years):	6 years			6 years			6 years			6 years
Risk-free interest rate:	2.8%	-	3.0%	2.0%	-	2.2%	1.9%	-	2.6%	2.8%	-	3.0%

A summary of the status of the Company’s stock option activity as of August ~~4, 2018~~3, 2019 and changes during the six months then ended is as follows:


	2011 Incentive Stock Option Plan		Weighted Average Exercise Price		2004 Incentive Stock Option Plan		Weighted Average Exercise Price		2011 Incentive Stock Option Plan		Weighted Average Exercise Price		2004 Incentive Stock Option Plan		Weighted Average Exercise Price
Balance outstanding, February 3, 2018	3,384,000		$	1.64	112,000		$	4.86
Balance outstanding, February 2, 2019									4,759,000		$	1.36	107,000		$	4.87
Granted	2,198,000		$	1.02	—		$	—	259,000		$	0.46	—		$	—
Exercised	(112,000	)	$	0.99	—		$	—	—		$	—	—		$	—
Forfeited or canceled	(333,000	)	$	1.49	(5,000	)	$	4.62	(895,000	)	$	1.20	(40,000	)	$	4.47
Balance outstanding, August 4, 2018	5,137,000		$	1.40	107,000		$	4.87
Options exercisable at August 4, 2018	1,585,000		$	1.93	107,000		$	4.87
Balance outstanding, August 3, 2019									4,123,000		$	1.34	67,000		$	5.11
Options exercisable at August 3, 2019									2,994,000		$	1.47	67,000		$	5.11

The following table summarizes information regarding stock options outstanding at August ~~4, 2018~~3, 2019:


	Options Outstanding						Options Vested or Expected to Vest						Options Outstanding						Options Vested or Expected to Vest
Option Type	Number of Shares	Weighted Average Exercise Price		Weighted Average Remaining Contractual Life (Years)	Aggregate Intrinsic Value		Number of Shares	Weighted Average Exercise Price		Weighted Average Remaining Contractual Life (Years)	Aggregate Intrinsic Value		Number of Shares	Weighted Average Exercise Price		Weighted Average Remaining Contractual Life (Years)	Aggregate Intrinsic Value		Number of Shares	Weighted Average Exercise Price		Weighted Average Remaining Contractual Life (Years)	Aggregate Intrinsic Value
2011 Incentive:	5,137,000	$	1.40	8.7	$	813,000	4,619,000	$	1.43	8.6	$	682,000	4,123,000	$	1.34	5.4	$	—	4,003,000	$	1.35	5.3	$	—
2004 Incentive:	107,000	$	4.87	5.3	$	—	107,000	$	4.87	5.3	$	—	67,000	$	5.11	4.8	$	—	67,000	$	5.11	4.8	$	—

The weighted average grant-date fair value of options granted in the first six months of ~~six-months~~fiscal 2019 ofand fiscal 2018 ~~and~~ ~~fiscal 2017~~was ~~$0.74~~$0.32 and $~~0.91~~0.74. The total intrinsic value of options exercised during the first ~~six-months~~six months of fiscal ~~2018~~2019 and fiscal ~~2017~~2018 was ~~$23,000~~$0 and ~~$9,000.~~

$23,000. As of August ~~4, 2018~~3, 2019, total unrecognized compensation cost related to stock options was ~~$2,117,000~~$502,000 and is expected to be recognized over a weighted average period of approximately ~~2.1~~1.5 years.

Stock-Based Compensation - Restricted Stock Units

Compensation expense relating to restricted stock unit grants was ~~$302,000~~$48,000 and ~~$526,000~~$302,000 for the second quarters of fiscal 2019 and fiscal 2018 and ~~fiscal 2017~~$486,000 and $817,000 ~~and $844,000~~ for the first ~~six-months~~six months of fiscal ~~2018~~2019 and fiscal ~~2017~~.2018. As of August ~~4, 2018,~~3, 2019, there was ~~$2,596,000~~$1,422,000 of total unrecognized compensation cost related to non-vested restricted stock unit grants. That cost is expected to be recognized over a weighted average expected life of 1.9 years. The total fair value of restricted stock units vested during the first six months of fiscal ~~2018~~2019 and fiscal ~~2017~~2018 was ~~$1,139,000~~$382,000 and ~~$370,000.~~$1,139,000. The estimated fair value of restricted stock units is based on the grant date closing price of the Company's stock for time-based vesting awards and a Monte Carlo valuation model for market-based vesting awards.

The Company has granted time-based restricted stock units to certain key employees as part of the Company's long-term incentive program. The restricted stock units generally ~~vests~~vest in three equal annual installments beginning one year from the grant date and isare being amortized as compensation expense over the three-year vesting period. The Company has also granted restricted stock units to non-employee directors as part of the Company's annual director compensation program. Each restricted stock unit grant vests or vested on the day immediately preceding the next annual meeting of shareholders following the date of grant. The grants are amortized as director compensation expense over the twelve-month vesting period.

The Company ~~has~~ granted ~~a total of~~176,000 and 259,000 ~~and -0-~~ market-based restricted stock performance units to ~~certain~~ executives and key employees as part of the Company's long-term incentive program during the second quarters of fiscal 2019 and fiscal 2018 and ~~fiscal 2017~~941,000 and 747,000 ~~and 562,000~~ market-based restricted stock performance units during the first six months of fiscal ~~2018~~2019 and fiscal ~~2017.~~2018. The number of restricted stock units earned is based on the Company's total shareholder return ("TSR") relative to a group of industry peers over a three-year performance measurement period. Grant date fair values were determined using a Monte Carlo valuation model based on assumptions as follows:


	Fiscal 2018			Fiscal 2017	Fiscal 2019			Fiscal 2018
Total grant date fair value	$859,000			$860,000	$482,000			$859,000
Total grant date fair value per share	$1.07	-	$1.30	$1.53	$0.51			$1.07	-	$1.30
Expected volatility	73%	-	76%	75%	74%	-	82%	73%	-	76%
Weighted average expected life (in years)	3 years			3 years	3 years			3 years
Risk-free interest rate	2.4%	-	2.7%	1.5%	1.7%	-	2.3%	2.4%	-	2.7%

The percent of the target market-based performance ~~vested~~ restricted stock unit award that will be earned based on the Company's TSR relative to the peer group is as follows:



Percentile Rank		Percentage of Units Vested
< 33%		0%
33%		50%
50%		100%
100%		150%

On May 2, 2019, Timothy A. Peterman was appointed as Chief Executive Officer and entered into an executive employment agreement. In conjunction with the employment agreement, the Company granted 680,000 restricted stock units to Mr. Peterman. The restricted stock units vest in three tranches, each tranche consisting of one-third of the units subject to the award. Tranche 1 will vest upon the one-year anniversary of the grant date. Tranche 2 will vest on the date the Company's average closing stock price for 20 consecutive trading days equals or exceeds $2.00 per share and the executive has been continuously employed at least one year. Tranche 3 will vest on the date the Company's average closing stock price for 20 consecutive trading days equals or exceeds $4.00 per share and the executive has been continuously employed at least two years. The vesting of the second and third tranches can occur any time on or before May 1, 2029. The total grant date fair value was estimated to be $220,000 and is being amortized over the derived service periods for each tranche.

Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 2.5%, a weighted average expected life of 2.9 years and an implied volatility of 80% and were as follows for each tranche:



	Fair Value (Per Share)	Derived Service Period
Tranche 1 (one year)	$0.37	1.00 Year
Tranche 2 ($2.00/share)	$0.32	3.27 Years
Tranche 3 ($4.00/share)	$0.29	4.53 Years

A summary of the status of the Company’s non-vested restricted stock unit activity as of August ~~4, 2018~~3, 2019 and changes during the six-month period then ended is as follows:


	Restricted Stock Units												Restricted Stock Units
	Market-Based Performance Units				Time-Based Units				Total				Market-Based Units				Time-Based Units				Total
	Shares		Weighted Average Grant Date Fair Value		Shares		Weighted Average Grant Date Fair Value		Shares		Weighted Average Grant Date Fair Value		Shares		Weighted Average Grant Date Fair Value		Shares		Weighted Average Grant Date Fair Value		Shares		Weighted Average Grant Date Fair Value
Non-vested outstanding, February 3, 2018	973,000		$	1.55	1,856,000		$	1.32	2,829,000		$	1.40
Non-vested outstanding, February 2, 2019													1,629,000		$	1.35	1,807,000		$	1.04	3,436,000		$	1.18
Granted	747,000		$	1.15	1,198,000		$	1.17	1,945,000		$	1.16	1,395,000		$	0.44	2,313,000		$	0.44	3,708,000		$	0.44
Vested	—		$	—	(1,003,000	)	$	1.23	(1,003,000	)	$	1.23	—		$	—	(899,000	)	$	1.07	(899,000	)	$	1.07
Forfeited	(211,000	)	$	1.23	(75,000	)	$	1.46	(286,000	)	$	1.29	(1,233,000	)	$	1.09	(1,163,000	)	$	0.72	(2,396,000	)	$	0.91
Non-vested outstanding, August 4, 2018	1,509,000		$	1.39	1,976,000		$	1.27	3,485,000		$	1.32
Non-vested outstanding, August 3, 2019													1,791,000		$	0.82	2,058,000		$	0.53	3,849,000		$	0.66

(9) Net Loss Per Common Share

During the fourth quarter of fiscal 2018, the Company issued a restricted stock award that meets the criteria of a participating security. Accordingly, basic income (loss) per share is computed using the two-class method under which earnings are allocated to both common shares and participating securities. Undistributed net losses are allocated entirely to common shareholders since the participating security has no contractual obligation to share in the losses. All shares of restricted stock are deducted from weighted-average number of common shares outstanding – basic. Diluted net income per share reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock of the Company during reported periods and is calculated using the treasury method.

A reconciliation of net loss per share calculations and the number of shares used in the calculation of basic loss per share and diluted loss per share is as follows:



	Three-Month Periods Ended						Six-Month Periods Ended
	August 3, 2019			August 4, 2018			August 3, 2019			August 4, 2018
Numerator:
Net loss (a)	$	(10,177,000	)	$	(40,000	)	$	(31,167,000	)	$	(3,026,000	)
Earnings allocated to participating share awards (b)	—			—			—			—
Net loss attributable to common shares — Basic and diluted	$	(10,177,000	)	$	(40,000	)	$	(31,167,000	)	$	(3,026,000	)
Denominator:
Weighted average number of common shares outstanding — Basic	75,502,646			66,009,117			71,410,554			65,685,034
Dilutive effect of stock options, non-vested shares and warrants (c)	—			—			—			—
Weighted average number of common shares outstanding — Diluted	75,502,646			66,009,117			71,410,554			65,685,034
Net loss per common share	$	(0.13	)	$	(0.00	)	$	(0.44	)	$	(0.05	)
Net loss per common share — assuming dilution	$	(0.13	)	$	(0.00	)	$	(0.44	)	$	(0.05	)

(a) The net loss for the three and six-month periods ended August 3, 2019 includes costs related to executive and management transition of $310,000 and $2,341,000, respectively, restructuring costs of $5,165,000 and rebranding costs of $238,000. In addition, the six-month period ended August 3, 2019 includes an inventory impairment write-down of $6,050,000. The

~~(9)~~net loss for the three and six-month periods ended August 4, 2018 includes costs related to executive and management transition of $0 and $1,024,000 and contract termination costs of $0 and $753,000.

(b) During the fourth quarter of fiscal 2018, the Company issued a restricted stock award that is a participating security. For the three and six-month periods ended August 3, 2019, the entire undistributed loss is allocated to common shareholders.

(c) For the three and six-month periods ended August 3, 2019, there were 284,000 and 229,000 incremental in-the-money potentially dilutive common shares outstanding, and 543,000 and 272,000 for the three and six-month periods ended August 4, 2018. The incremental in-the-money potentially dilutive common stock shares are excluded from the computation of diluted earnings per share, as the effect of their inclusion would be anti-dilutive.

(10) Business Segments and Sales by Product Group

The Company has one reporting segment, which encompasses its interactive video and digital commerce retailing. The Company markets, sells and distributes its products to consumers primarily through its video commerce television, online website ~~evine.com,~~ and mobile platforms. The Company's television shopping, online and mobile platforms have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to both the ~~evine.com~~ website and mobile applications whereby many of the online sales originate from customers viewing the Company's television program and then placing their orders online or through mobile devices. All of the Company's sales are made to customers residing in the United States. The chief operating decision maker is the Chief Executive Officer of the Company. ~~Certain fiscal 2017 product category amounts in the accompanying table have been reclassified to conform to our fiscal 2018 product category groupings.~~

Information on net sales by significant product groups are as follows (in thousands):


	Three-Month Periods Ended				Six-Month Periods Ended				Three-Month Periods Ended				Six-Month Periods Ended
	August 4, 2018		July 29, 2017		August 4, 2018		July 29, 2017		August 3, 2019		August 4, 2018		August 3, 2019		August 4, 2018
Jewelry & Watches	$	53,842	$	53,737	$	110,635	$	111,773	$	57,927	$	53,842	$	110,070	$	110,635
Home & Consumer Electronics	28,666		29,166		59,708		58,581		22,540		28,666		46,567		59,708
Beauty & Wellness	28,615		22,589		55,637		45,622		22,981		28,615		44,962		55,637
Fashion & Accessories	24,562		27,968		51,134		57,763		16,100		24,562		38,454		51,134
All other (primarily shipping & handling revenue)	15,114		15,489		30,190		31,553		11,955		15,114		22,971		30,190
Total	$	150,799	$	148,949	$	307,304	$	305,292	$	131,503	$	150,799	$	263,024	$	307,304

~~(10)~~(11) Income Taxes

At February ~~3, 2018,~~2, 2019, the Company had federal net operating loss carryforwards (“NOLs”) of approximately ~~$321 million, and state NOLs of approximately $260~~$338 million which ~~are~~may be available to offset future taxable income. The Company's federal NOLs generated prior to 2018 expire in varying amounts each year from 2023 through 2037 in accordance with applicable federal tax regulations and the timing of when the NOLs were incurred. The Company's federal NOLs generated in 2018 and after can be carried forward indefinitely.

In the first quarter of fiscal 2011, the Company had a change in ownership (as defined in Section 382 of the Internal Revenue Code) as a result of the issuance of common stock coupled with the redemption of all the Series B preferred stock held by GE Capital Equity Investments, Inc. (“GE Equity”). Sections 382 and 383 limit the annual utilization of certain tax attributes, including NOL carryforwards, incurred prior to a change in ownership. Currently, the limitations imposed by Sections 382 and 383 are not expected to impair the Company's ability to fully realize its NOLs; however, the annual usage of NOLs incurred prior to the change in ownership is limited. In addition, if the Company were to experience another ownership change, as defined by Sections 382 and 383, its ability to utilize its NOLs could be further substantially limited and depending on the severity of the annual NOL limitation, the Company could permanently lose its ability to use a significant amount of its accumulated NOLs. The Company currently has recorded a full valuation allowance for its net deferred tax assets. The ultimate realization of these deferred tax assets and related limitations depend on the ability of the Company to generate sufficient taxable income in the future, as well as the timing of such income.

For the second quarters of fiscal 2018 and fiscal 2017, the income tax provision included a non-cash tax charge of approximately $0 and $197,000 relating to changes in the Company's long-term deferred tax liability related to the tax amortization of the Company's indefinite-lived intangible FCC license asset that is not available to offset existing deferred tax assets in determining changes to the Company's income tax valuation allowance. For the first six-months of fiscal 2018 and fiscal 2017, the income tax provision included a non-cash tax charge of approximately $0 and $394,000. During the fourth quarter of fiscal 2017, the Company sold its indefinite-lived intangible FCC license asset in connection with the sale of the Company's television broadcast station, WWDP(TV).

On December 22, 2017, the Tax Cuts and Jobs Act (the "Tax Act") was enacted. The Tax Act significantly revised U.S. corporate tax law by, among other things, (i) reducing the corporate tax rate to 21% from 35%, (ii) a repeal of the corporate alternative minimum tax (AMT), (iii) changes to tax depreciation for first-year property, (iv) a partial limitation on the deductibility of business interest expense and (v) for losses incurred in tax years beginning after December 31, 2017 the NOL deduction is limited to 80% of taxable income with an indefinite carry forward.

The income tax effects of the Tax Act required the remeasurement of the Company's deferred tax assets and liabilities in accordance with ASC Topic 740. The Company remeasured its net deferred tax assets and related valuation allowance to reflect the lower corporate tax rate at the end of fiscal 2017. The SEC staff issued Staff Accounting Bulletin No. 118 that allows companies to record provisional estimates of the impacts of the Tax Act during a measurement period of up to one year from the enactment which is similar to the measurement period used when accounting for business combinations. As reflected in the Company's fiscal 2017 financial statements, the Tax Act did not have an impact on the Company's tax expense or benefit due to the full valuation allowance against the Company's deferred tax assets.

Shareholder Rights Plan

The Company has adopted a Shareholder Rights Plan to preserve the value of certain deferred tax benefits, including those generated by net operating losses. On July 10, 2015, the Company declared a dividend distribution of one purchase right (a “Right”) for each outstanding share of the Company’s common stock to shareholders of record as of the close of business on July 23, 2015

and issuable as of that date. On July 13, 2015, the Company entered into a Shareholder Rights Plan (the “Rights Plan”) with Wells Fargo Bank, N.A., a national banking association, with respect to the Rights. Except in certain circumstances set forth in the Rights Plan, each Right entitles the holder to purchase from the Company one one-thousandth of a share of Series A Junior Participating Cumulative Preferred Stock, $0.01 par value, of the Company (“Preferred Stock” and each one one-thousandth of a share of Preferred Stock, a “Unit”) at a price of $9.00 per Unit. On July 12, 2019, the Company's shareholders re-approved the Rights Plan at the 2019 annual meeting of shareholders. The Rights Plan will expire on the close of business on the date of the 2022 annual meeting of shareholders, unless the Rights Plan is re-approved by shareholders prior to expiration.

~~(11)~~(12)Cash and Restricted Cash Equivalents



	August 3, 2019		February 2, 2019
Cash	$	21,619,000	$	20,485,000
Restricted cash equivalents	450,000		450,000
Total cash and restricted cash equivalents	$	22,069,000	$	20,935,000

The Company's restricted cash equivalents consist of certificates of deposit with original maturities of three months or less and are generally restricted for a period ranging from 30 to 60 days.

(13)Inventory Impairment Write-down

On May 2, 2019, Timothy A. Peterman was appointed Chief Executive Officer of the Company (See Note 17 - “Executive and Management Transition Costs”) and implemented a new merchandise strategy to shift airtime and merchandise by increasing higher contribution margin categories, such as jewelry & watches and beauty & wellness, and decreasing home and fashion & accessories. This change of strategy resulted in the need to liquidate excess inventory in the fashion & accessories and home product categories as a result of the reduced airtime being allocated to those categories. As a result, the Company recorded a non-cash inventory write-down of $6,050,000 within cost of sales during the first quarter of fiscal 2019.

(14) Litigation

The Company is involved from time to time in various claims and lawsuits in the ordinary course of business, including claims related to products, product warranties, contracts, employment, intellectual property, consumer protection and regulatory matters. In the opinion of management, none of the claims and suits, either individually or in the aggregate, will have a material adverse effect on the Company's operations or consolidated financial statements.

~~(12)~~(15)Related Party Transactions

Director Relationships

On May 2, 2019, in accordance with the Purchase Agreement described in Note 8 - "Shareholders' Equity", the Company's Board of directors elected Michael Friedman and Eyal Lalo to the board for a term expiring at the Company's 2019 annual meeting of shareholders, and appointed Mr. Lalo as the vice chair of the board. Mr. Lalo reestablished Invicta, the flagship brand of the Invicta Watch Group and one of the Company's largest brands, in 1994, and has served as its chief executive officer since its inception. Mr. Friedman has served as chief executive officer of Sterling Time, which is the exclusive distributor of IWCA’s watches and watch accessories for television home shopping and our long-time vendor, since 2005. Sterling Time has served as a vendor to the Company for over 20 years. Under the Purchase Agreement, the Company agreed to recommend that the Company's shareholders vote to re-elect each of Eyal Lalo and Michael Friedman as a director of the Company at the 2019 annual meeting of shareholders for a term of office expiring at the 2020 annual meeting of shareholders, and to reflect such recommendation in the proxy statement for the 2019 annual meeting and solicit proxies in favor thereof. Messrs. Lalo and Friedman were re-elected by the Company's shareholders at the 2019 annual meeting. For their service as non-employee members of the board of directors, Messrs. Friedman and Lalo receive compensation under the Company's non-employee director compensation policy. Each director receives $65,000 in a cash retainer annually for service on our board. In addition, the Company's non-employee directors receive a restricted stock unit award that vests on the day immediately prior to the next annual meeting of shareholders. On May 2, 2019, Messrs. Friedman and Lalo each received a prorated grant for the partial year, which resulted in an award of 20,436 restricted

stock units, valued at $7,500, that vested on July 11, 2019. On July 12, 2019, Messrs. Friedman and Lalo were each granted an award of 75,581 restricted stock units, valued at $32,500, that will vest on the day immediately prior to the Company's next annual meeting of shareholders.

Mr. Lalo is the owner of IWCA, which is the sole owner of Invicta Media Investments, LLC. Mr. Friedman is an owner of Sterling Time. Pursuant to the Purchase Agreement, Invicta Media Investments, LLC purchased 4,000,000 shares of the Company's common stock and a warrant to purchase 2,526,562 shares of the Company's common stock for an aggregate purchase price of $3,000,000. Pursuant to the Purchase Agreement, Michael and Leah Friedman purchased 1,800,000 shares of the Company's common stock and a warrant to purchase 842,188 shares of the Company's common stock for an aggregate purchase price of $1,350,000.

The Company purchased products from Sterling Time, an affiliate of Mr. Friedman, in the aggregate amount of $18.5 million and $33.9 million during the second quarter and first six months of fiscal 2019 and $13.2 million and $25.4 million during the second quarter and first six months of fiscal 2018. The Company purchased goods from Sterling Time on standard commercial terms. In the first quarter of fiscal 2019, the Company subsidized the cost of a promotional cruise for Invicta branded and other vendors’ products. As of August 3, 2019 and February 2, 2019, the Company had a net trade payable balance owed to Sterling Time of $7.1 million and $3.2 million.

(16) Restructuring Costs

During the second quarter of 2019, the Company implemented and completed a cost optimization initiative, which reduced the Company's organizational structure, closed the New York and Los Angeles offices and cut overhead costs. The initiative included the elimination of 11 senior executive roles and a 20% reduction to the Company's non-variable workforce. As a result, the Company recorded restructuring charges of $5,165,000 for the three and six-month periods ended August 3, 2019, which relate primarily to severance and other incremental costs associated with the consolidation and elimination of positions across the Company.

The following table summarizes the significant components and activity under the restructuring program for the six-month period ended August 3, 2019:



	Balance at February 2, 2019		Charges		Cash Payments			Balance at August 3, 2019
Severance	$	—	$	4,454,000	$	(1,079,000	)	$	3,375,000
Other incremental costs	—		711,000		(380,000		)	331,000
	$	—	$	5,165,000	$	(1,459,000	)	$	3,706,000

The liability for restructuring accruals is included in current accrued liabilities within the accompanying condensed consolidated balance sheet.

(17) Executive and Management Transition Costs

On May 2, 2019, Robert J. Rosenblatt, the Company's Chief Executive Officer, was terminated from his position as an officer and employee of the Company and was entitled to receive the payments set forth in his employment agreement. The Company recorded charges to income totaling $1,922,000 as a result. Mr. Rosenblatt remains a member of the Company's board of directors. On May 2, 2019, in accordance with the Purchase Agreement, the Company's board of directors appointed Timothy A. Peterman to serve as Chief Executive Officer, effective immediately, and entered into an employment agreement with Mr. Peterman.

In conjunction with these executive changes as well as other executive and management terminations made during the first six months of fiscal 2019, the Company recorded charges to income totaling $310,000 and $2,341,000 for the three and six-months ended August 3, 2019, which relate primarily to severance payments to be made as a result of the executive officer and other management terminations and other direct costs associated with the Company's 2019 executive and management transition.

On April 11, 2018, the Company entered into a transition and separation agreement with its Executive Vice President, Chief Operating Officer/Chief Financial Officer, under which his position terminated on April 16, 2018 and he served as a non-officer employee until June 1, 2018. On April 11, 2018, the Company announced the appointment of a new Chief Financial Officer, effective as of April 16, 2018. In conjunction with this executive change as well as other executive and management terminations made during the first six months of fiscal 2018, the Company recorded charges to income totaling $0 and $1,024,000 for the three and six-months ended August 4, 2018, which relate primarily to severance payments to be made as a result of the executive officer

and other management terminations and other direct costs associated with the Company's 2018 executive and management transition.

On March 23, 2017, the Company announced the elimination of the position of Senior Vice President of Sales & Product Planning. In conjunction with this executive change as well as other executive and management terminations made during the first six months of fiscal 2017, the Company recorded charges to income totaling $572,000 and $1,078,000 for the three and six-months ended July 29, 2017, which relate primarily to severance payments to be made as a result of the executive officer and other management terminations and other direct costs associated with the Company's 2017 executive and management transition.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of financial condition and results of operations is qualified by reference to and should be read in conjunction with our accompanying unaudited condensed consolidated financial statements and notes included herein and the audited consolidated financial statements and notes included in our annual report on Form 10-K for the fiscal year ended February ~~3, 2018~~2, 2019.

Cautionary Statement Concerning Forward-Looking Statements

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations and other materials we file with the ~~Securities and Exchange Commission (the “SEC”)~~SEC (as well as information included in oral statements or other written statements made or to be made by us) contain certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements contained herein that are not statements of historical fact, including statements regarding guidance, industry prospects or future results of operations or financial position made in this report are

forward-looking. We often use words such as anticipates, believes, estimates, expects, intends, predicts, hopes, should, plans, will and similar expressions to identify forward-looking statements. These statements are based on management’s current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): variability in consumer preferences, shopping behaviors, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; the ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales and sales promotions; pricing and gross sales margins; the level of cable and satellite distribution for our programming and the associated fees or estimated cost savings from contract renegotiations; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties with whom we have contractual relationships, and to successfully manage key vendor and shipping relationships and develop key partnerships and proprietary and exclusive brands; our ability to manage our operating expenses successfully and our working capital levels; our ability to remain compliant with our credit ~~facilities~~facility covenants; customer acceptance of our branding strategy and our repositioning as a video commerce company; our ability to respond to changes in consumer shopping patterns and preferences, and changes in technology and consumer viewing patterns; changes to our management and information systems infrastructure; challenges to our data and information security; changes in governmental or regulatory requirements, including without limitation, regulations of the Federal Communications Commission and Federal Trade Commission, and adverse outcomes from regulatory proceedings; litigation or governmental proceedings affecting our operations; significant events (including disasters, weather events or events attracting significant television coverage) that either cause an interruption of television coverage or that divert viewership from our programming; disruptions in our distribution of our network broadcast to our customers; our ability to protect our intellectual property rights; our ability to obtain and retain key executives and employees; our ability to attract new customers and retain existing customers; changes in shipping costs; expenses relating to the actions of activist or hostile shareholders; our ability to offer new or innovative products and customer acceptance of the same; changes in customer viewing habits of television programming; and the risks identified under “Risk Factors” in our most recently filed Form 10-K and any additional risk factors identified in our periodic reports since the date of such report. More detailed information about those factors is set forth in our filings with the SEC, including our annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this filing. We are under no obligation (and expressly disclaim any such obligation) to update or alter our forward-looking statements whether as a result of new information, future events or otherwise.

Overview

Our Company

We are ~~a multiplatform~~an interactive ~~digital commerce~~media company that manages ShopHQ, our nationally distributed shopping entertainment network, and iMedia Web Services. ShopHQ offers a mix of proprietary, exclusive and name-brand merchandise in the categories of jewelry & watches, home & consumer electronics, beauty & wellness, and fashion & accessories directly to consumers 24 hours a day in an engaging and informative shopping ~~experience. Evine~~experience via television, online and mobile devices. ShopHQ programming is distributed in more than 87 million homes through cable and satellite distribution agreements, agreements with telecommunications companies and arrangements with over-the-air broadcast television stations. ~~Our~~ShopHQ programming is also streamed live online at ~~evine.com and is available on mobile channels and over-the-top platforms. We also operate evine.com,~~shophq.com, a comprehensive digital commerce platform that sells products which appear on ~~our~~its television shopping network as well as an extended assortment of online-only ~~merchandise.~~merchandise, and is available on mobile channels and over-the-top platforms. Our programming

and products are also marketed via mobile devices, including smartphones and tablets, and through the leading social media channels. Our nascent, but growing iMedia Web Services offers creative & interactive advertising and third-party logistics.

Our website address is www.imediabrands.com. Our annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, proxy and information statements, and amendments to these reports if applicable, are available, without charge, on our investor relations website ~~address is http://investors.evine.com/overview/default.aspx.~~at investors.imediabrands.com as soon as reasonably practicable after they are electronically filed with or furnished to the SEC. Copies also are available, without charge, by contacting the General Counsel, iMedia Brands, Inc., 6740 Shady Oak Road, Eden Prairie, Minnesota 55344-3433. Our goal is to maintain the investor relations website as a way for investors to easily find information about us, ~~easily,~~ including press releases, announcements of investor conferences, investor and analyst presentations and corporate governance. We also make available free of charge our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy statements and all amendments to these filings as soon as practicable after that material is electronically filed with or furnished to the SEC. The information found on our website is not part of this or any other report we file with, or furnish to, the SEC. The SEC also maintains a website at www.sec.gov that contains reports, proxy and information statements and other information regarding us and other companies that file materials with the SEC electronically.

New Corporate Name and Branding

On July 16, 2019, we changed our corporate name to iMedia Brands, Inc. from EVINE Live Inc. Effective July 17, 2019, our Nasdaq trading symbol also changed from EVLV to IMBI. On August 21, 2019, we changed the name of our primary network, Evine, back to ShopHQ, which was the name of the network in 2014.

Products and Customers

Products sold on our digital commerce platforms include jewelry & watches, home & consumer electronics, beauty & wellness, and fashion & accessories. Historically jewelry & watches has been our largest merchandise category. While changes in our product mix have occurred as a result of customer demand and other factors including our efforts to diversify our offerings within our major merchandise categories, jewelry & watches remained our largest merchandise category during the first six months of fiscal ~~2018.~~2019. We are focused on diversifying our merchandise assortment within our existing product categories as well as by offering potential new product categories, including proprietary, exclusive and ~~name brands,~~name-brands, in an effort to increase revenues, gross profits and to grow our new and active customer base. The following table shows our merchandise mix as a percentage of total digital commerce net merchandise sales for the three and six-month periods indicated by product category group. ~~Certain~~

~~fiscal 2017 product category percentages in the accompanying table have been reclassified to conform to our fiscal 2018 product category groupings.~~


	For the Three-Month		For the Six-Month		For the Three-Month		For the Six-Month
	Periods Ended		Periods Ended		Periods Ended		Periods Ended
	August 4, 2018	July 29, 2017	August 4, 2018	July 29, 2017	August 3, 2019	August 4, 2018	August 3, 2019	August 4, 2018
Net Merchandise Sales by Category
Jewelry & Watches	40%	40%	40%	41%	48%	40%	46%	40%
Home & Consumer Electronics	21%	22%	22%	21%	19%	21%	19%	22%
Beauty & Wellness	21%	17%	20%	17%	19%	21%	19%	20%
Fashion & Accessories	18%	21%	18%	21%	14%	18%	16%	18%
Total	100%	100%	100%	100%	100%	100%	100%	100%

Our product strategy is to continue to develop and expand new product offerings across multiple merchandise categories based on customer demand, as well as to offer competitive pricing and special values in order to drive new customers and maximize margin dollars per minute. During the first quarter of fiscal 2019, we started implementing a new strategy to shift airtime and merchandise mix into higher contribution margin categories, such as jewelry & watches and beauty & wellness, to drive better customer engagement, and improve our merchandising margin and shipping margin. We also expect this changed mix will lower our variable costs as a percentage of revenue. Our core digital commerce customers — those who interact with our network and transact through television, online and mobile devices — are primarily women between the ages of 45 and 70. We also have a strong presence of male customers of similar age. We believe our customers make purchases based on our unique products, quality merchandise and value.

Company Strategy

As ~~a multiplatform~~an interactive ~~digital commerce~~media company, our strategy includes developing and growing multiple monetization models, including TV retailing, eCommerce, advertising and service fees, to grow our business. We expect that these initiatives build upon our core strengths and provide us an advantage in the marketplace. On July 16, 2019 we changed our corporate name to iMedia Brands, Inc. to reflect our broader portfolio of media brands.

Our strategy includes offering our curated assortment of proprietary, exclusive (i.e., products that are not readily available elsewhere), emerging and name-brand products. Our programming is distributed through our video commerce infrastructure,

which includes television access to more than 87 million homes in the United States, primarily on cable and satellite ~~systems.~~systems as well as over-the-air broadcast and over-the-top platforms. Our merchandising plan is focused on delivering a balanced assortment of profitable products presented in an engaging, entertaining, shopping-centric format using our unique expertise in storytelling and “live on location” broadcasting. We are also focused on growing our high lifetime value customer file and growing our revenues, through social, mobile, online, and over-the-top ~~platforms.~~

~~Our merchandising plan is focused on delivering a balanced assortment of profitable proprietary, exclusive, emerging~~platforms, as well as leveraging our capacity, system capability and ~~name-brand products presented in an engaging, entertaining, shopping-centric format using our unique~~ expertise in ~~storytelling. To enhance the shopping experience for our customers, we will continue~~distribution and product development to work hard to engage our customers intelligently by leveraging the use of predictive analytics and interactive marketing to drive personalization and relevancy to each experience. In addition, we will continue to findgenerate new methods, territories, technologies and channels to distribute our video commerce programming beyond the television screen, including "live on location" entertainment and enhancing our social advertising.business relationships. We believe these initiatives will position us ~~as a multiplatform interactive digital commerce company that delivers~~to deliver a more engaging and enjoyable customer experience with ~~sales~~product offerings and service that exceed customer expectations. On August 21, 2019 we changed the name of the Evine network back to ShopHQ, which was the name of the network in 2014. ShopHQ is easier to recognize for existing television retailing customers and we believe this more intuitive and recognizable name will allow us to better promote our network and build our customer file.

Our growth strategy also includes building profitable niche interactive media networks and services, such as Shop Bulldog and LaVenta. We plan to rebrand our former Evine Too channel into a new omni-channel, television shopping brand that will sell and advertise men's merchandise and services, and the aspirational lifestyles associated with its brands and personalities. In addition, in 2020, we expect to launch a new omni-channel, Spanish language, television shopping brand centered on the Latin culture to sell and advertise merchandise, services and personalities, celebrating aspirational lifestyles. To grow our service revenue, we recently launched iMedia Web Services, which includes creative & interactive services and third-party logistics services. We plan to expand our service offerings to provide a “one-stop commerce services offering” targeting brands interested in propelling their growth using our unique combination of assets in television, web and third-party logistics services.

Program Distribution

Our 24-hour television shopping programs, ~~Evine and Evine Too,~~ which are distributed primarily on cable and satellite systems, reached more than 87 million homes during the six months ended August 3, 2019 and August 4, ~~2018 and July 29, 2017.~~2018. Our television home shopping programming is also simulcast 24 hours a day, 7 days a week on our website, ~~evine.com,~~shophq.com, broadcast over-the-air in certain markets and is also available on all mobile channels and on various video streaming applications, such as Roku and Apple TV. This multiplatform distribution approach, complemented by our strong mobile and online efforts, ~~will ensure~~ensures that our programming is available wherever and whenever our customers choose to shop.

In addition to our total homes reached, we continue to increase the number of channels on existing distribution platforms and alternative distribution methods, including ~~securing a deal in the second quarter of fiscal 2017~~reaching deals to launch our programming on a high definition ("HD") ~~channel in more than 10 million television homes during the second half of 2017.~~channels. We believe that our distribution strategy of pursuing additional channels in productive homes already receiving our programming is a more balanced approach to growing our business than merely adding new television homes in untested areas. We ~~also invested in HD equipment and, starting in the third quarter of fiscal 2017, transitioned to a full HD signal. We~~ believe that having an HD feed of our service ~~provides a better customer experience and~~ allows us to attract new viewers and customers.

Cable and Satellite Distribution Agreements

We have entered into distribution agreements with cable operators, direct-to-home satellite providers and telecommunications companies to distribute our television programming over their systems. The terms of the ~~affiliation~~distribution agreements typically range from one to five years. During the fiscal year, certain agreements with cable, satellite or other distributors may expire. Under certain circumstances, the cable operators or we may cancel the agreements prior to their expiration. Additionally, we may elect not to renew distribution agreements whose terms result in sub-standard or negative contribution margins. If the operator drops our service or if either we or the operator fails to reach mutually agreeable business terms concerning the distribution of our service so that the agreements are terminated, our business may be materially adversely affected. Failure to maintain our distribution agreements covering a material portion of our existing households on acceptable financial and other terms could materially and adversely affect our future growth, sales ~~revenues~~ and earnings unless we are able to arrange for alternative means of broadly distributing our television programming.

Our Competition

The video and digital commerce retail business is highly competitive, and we are in direct competition with numerous retailers, including online retailers, many of whom are larger, better financed and have a broader customer base than we do. In our television shopping and digital commerce operations, we compete for customers with other television shopping and e-commerce retailers, infomercial companies, other types of consumer retail businesses, including traditional "brick and mortar" department stores, discount stores, warehouse stores and specialty ~~stores;~~stores, catalog and mail order retailers and other direct sellers.

Our direct competitors within the television shopping industry include QVC, Inc. and HSN, Inc., which are owned by Qurate Retail Inc. Both QVC, Inc. and HSN, Inc. are substantially larger than we are in terms of annual revenues and customers, and the programming of each is carried more broadly to U.S. households, including high definition bands and multi-channel carriage, than our programming. Multimedia Commerce Group, Inc., which operates Jewelry Television, also competes with us for customers in the jewelry category. In addition, there are a number of smaller niche retailers and startups in the television shopping arena who compete with us. We believe that our major competitors incur cable and satellite distribution fees representing a significantly lower

percentage of their sales attributable to their television programming than we do, and that their fee arrangements are substantially on a commission basis (in some cases with minimum guarantees) rather than on the predominantly fixed-cost basis that we currently have. At our current sales level, our distribution costs as a percentage of total consolidated net sales are higher than those of our competition. However, we have the ability to leverage this fixed expense with sales growth to accelerate improvement in our profitability.

We anticipate continued competition for viewers and customers, for experienced television ~~shopping~~commerce and e-commerce personnel, for distribution agreements with cable and satellite systems and for vendors and suppliers - not only from television shopping companies, but also from other companies that seek to enter the television shopping and online retail industries, including telecommunications and cable companies, television networks, and other established retailers. We believe that our ability to be successful in the video and digital commerce industry will be dependent on a number of key factors, including continuing to expand our digital footprint to meet our customers' needs and increasing the lifetime value of our customer base by a combination of growing the number of customers who purchase products from us and maximizing the dollar value of sales and profitability per customer.

Summary Results for the Second Quarter of Fiscal ~~2018~~2019

Consolidated net sales for our fiscal ~~2018~~2019 second quarter were ~~approximately $150.8~~$131.5 million compared to ~~$148.9~~$150.8 million for our fiscal ~~2017~~2018 second quarter, which represents a ~~1.2% increase.~~13% decrease. We reported an operating loss of $9.3 million and a net loss of $10.2 million for our fiscal 2019 second quarter. The operating and net loss for the fiscal 2019 second quarter included restructuring costs of $5.2 million, charges relating to executive and management transition costs totaling $310,000 and rebranding costs of $238,000. We reported operating income of $869,000 and a net loss of $40,000 for our fiscal 2018 second quarter. We had an operating loss of $471,000 and a net loss of $2.0 million for our fiscal 2017 second quarter. The operating and net loss for the fiscal 2017 second quarter included charges relating to executive and management transition costs totaling $572,000.

Consolidated net sales for the first six months of fiscal ~~2018~~2019 were ~~approximately $307.3~~$263.0 million compared to ~~$305.3~~$307.3 million for the first six months of fiscal ~~2017,~~2018, which represents a ~~0.7% increase.~~14% decrease. We reported an operating loss of $29.5 million and a net loss of $31.2 million for the first six months of fiscal 2019. The operating and net loss for the first six months of fiscal 2019 included an inventory impairment write-down of $6.1 million, restructuring costs of $5.2 million, charges relating to executive and management transition costs totaling $2.3 million and rebranding costs of $238,000. We reported an operating loss of $1.1 million and a net loss of $3.0 million for the first six months of fiscal 2018. The operating and net loss for the first six months of fiscal 2018 included charges relating to executive and management transition costs totaling $1.0 million and contract termination costs of $753,000. ~~We reported~~

Private Placement Securities Purchase Agreement

On May 2, 2019, we entered into a private placement securities purchase agreement ("Purchase Agreement") with certain accredited investors pursuant to which we: (a) sold, in the aggregate, 8,000,000 shares of our common stock at a price of $0.75 per share and (b) issued five-year warrants ("5-year Warrants") to purchase 3,500,000 shares of our common stock at an ~~operating loss~~exercise price of ~~$1.1~~$1.50 per share. The 5-year Warrants are exercisable in whole or in part from time to time through the expiration date of May 2, 2024. The purchasers included Invicta Media Investments, LLC, Michael and Leah Friedman, Timothy Peterman and certain other private investors. Invicta Media Investments, LLC is owned by Invicta Watch Company of America, Inc. (“IWCA”), which is the designer and manufacturer of Invicta-branded watches and watch accessories, one of our largest and longest tenured brands. Michael and Leah Friedman are owners and officers of Sterling Time, LLC (“Sterling Time”), which is the exclusive distributor of IWCA’s watches and watch accessories for television home shopping and our long-time vendor. A description of the relationship between our company, IWCA and Sterling Time is contained in Note 15 - “Related Party Transactions” in the notes to our condensed consolidated financial statements. Under the Purchase Agreement, the purchasers agreed to customary standstill provisions related to our company for a period of two years, as well as to vote their shares in favor of matters recommended by our board of directors for approval by our shareholders. In addition, we agreed in the Purchase Agreement to appoint Eyal Lalo, an owner of IWCA, as vice chair of our board of directors, Michael Friedman to our board of directors and Timothy Peterman as our chief executive officer.

In connection with the closing under the Purchase Agreement, we entered into certain other agreements with IWCA, Sterling Time and the purchasers, including a 5-year vendor exclusivity agreement with Sterling Time and IWCA. The vendor exclusivity agreement grants us the exclusive right in television shopping to market, promote and sell the products from IWCA.

The Company received gross proceeds of $6.0 million and incurred approximately $175,000 of issuance costs. We have used the proceeds for general working capital purposes. The 5-year Warrants were issued primarily as consideration for a ~~net loss~~five-year vendor exclusivity agreement with IWCA and Sterling Time. The aggregate market value of the 5-year Warrants on the grant date was $193,000, which was recorded as an intangible asset and is being amortized as cost of sales over the agreement term.

Restructuring Costs

During the second quarter of 2019, we implemented and completed a cost optimization initiative, which reduced our organizational structure, closed the New York and Los Angeles offices and cut overhead costs. The initiative included the elimination

of 11 senior executive roles and a 20% reduction to our non-variable workforce. As a result, we recorded restructuring charges of $5.2 million for the three and six-month periods ended August 3, 2019, which relate primarily to severance and other incremental costs associated with the consolidation and elimination of positions across the Company. The optimization initiative is expected to eliminate approximately $15 million in annual overhead costs.

Inventory Impairment Write-down

On May 2, 2019, Timothy A. Peterman was appointed Chief Executive Officer of the Company (see Note 17 - “Executive and Management Transition Costs” in the notes to our condensed consolidated financial statements) and implemented a new merchandise strategy to shift airtime and merchandise by increasing higher contribution margin categories, such as jewelry & watches and beauty & wellness and decreasing home and fashion & accessories. This change of strategy resulted in the need to liquidate excess inventory in the fashion & accessories and home product categories as a result of the reduced airtime being allocated to those categories. As a result, we recorded a non-cash inventory write-down of $6.1 million during the first quarter of fiscal 2019.

Executive and Management Transition Costs

On May 2, 2019, Robert J. Rosenblatt, our Chief Executive Officer, was terminated from his position as an officer and employee of our company and was entitled to receive the payments set forth in his employment agreement. Mr. Rosenblatt remains a member of our board of directors. On May 2, 2019, in accordance with the Purchase Agreement, our board of directors appointed Timothy A. Peterman to serve as Chief Executive Officer, effective immediately and entered into an employment agreement with Mr. Peterman. In conjunction with these executive changes as well as other executive and management terminations made during the first six months of fiscal ~~2017. The operating~~2019, we recorded charges to income totaling $310,000 and ~~net loss~~$2.3 million for the ~~first six months~~three and six-months ended August 3, 2019, which relate primarily to severance payments to be made as a result of ~~fiscal 2017 included charges relating to~~the executive officer and other management terminations and other direct costs associated with our 2019 executive and management ~~transition costs totaling $1.1 million. The net loss for the first six months of fiscal 2017 also included a loss on debt extinguishment of $913,000.~~

transition.

Results of Operations

Selected Condensed Consolidated Financial Data

Operations


	Dollar Amount as a Percentage of Net Sales for the		Dollar Amount as a Percentage of Net Sales for the		Dollar Amount as a Percentage of Net Sales for the		Dollar Amount as a Percentage of Net Sales for the
	Three-Month Periods Ended		Six-Month Periods Ended		Three-Month Periods Ended		Six-Month Periods Ended
	August 4, 2018	July 29, 2017	August 4, 2018	July 29, 2017	August 3, 2019	August 4, 2018	August 3, 2019	August 4, 2018
Net sales	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%	100.0%

Gross margin	37.7%	37.9%	36.8%	36.9%	36.3%	37.7%	32.3%	36.8%
Operating expenses:
Distribution and selling	31.8%	32.7%	31.5%	31.9%	33.1%	31.8%	34.3%	31.5%
General and administrative	4.3%	4.0%	4.3%	3.9%	4.2%	4.3%	4.7%	4.3%
Depreciation and amortization	1.0%	1.1%	1.0%	1.1%	1.9%	1.0%	1.6%	1.0%
Restructuring costs					3.9%	—%	2.0%	—%
Executive and management transition costs	—%	0.4%	0.3%	0.3%	0.3%	—%	0.9%	0.3%
	37.1%	38.2%	37.1%	37.2%	43.4%	37.1%	43.5%	37.1%
Operating income (loss)	0.6%	(0.3)%	(0.3)%	(0.3)%	(7.1)%	0.6%	(11.2)%	(0.3)%

Key Performance Metrics


	For the Three-Month			For the Six-Month			For the Three-Month			For the Six-Month
	Periods Ended			Periods Ended			Periods Ended			Periods Ended
	August 4, 2018	July 29, 2017	Change	August 4, 2018	July 29, 2017	Change	August 3, 2019	August 4, 2018	Change	August 3, 2019	August 4, 2018	Change
Merchandise Metrics
Gross margin %	37.7%	37.9%	(20) bps	36.8%	36.9%	(10) bps	36.3%	37.7%	(140) bps	32.3%	36.8%	(450) bps
Net shipped units (in thousands)	2,462	2,423	2%	4,934	5,003	(1)%	1,750	2,462	(29)%	3,649	4,934	(26)%
Average selling price	$55	$55	—%	$56	$54	4%	$68	$55	24%	$65	$56	16%
Return rate	18.7%	19.1%	(40) bps	18.8%	19.0%	(20) bps	19.8%	18.7%	110 bps	20.0%	18.8%	120 bps
Digital net sales % (a)	52.6%	48.1%	450 bps	52.8%	49.4%	340 bps	52.8%	52.6%	20 bps	52.8%	52.8%	—
Total Customers - 12 Month Rolling (in thousands)	1,255	1,377	(9)%	N/A	N/A		1,147	1,255	(9)%	N/A	N/A

(a) Digital net sales percentage is calculated based on net sales that are generated from our ~~evine.com~~ website and mobile platforms, which are primarily ordered directly online.

Net Shipped Units

The number of net shipped units (shipped units less units returned) during the fiscal ~~2018~~2019 second quarter ~~increased 2%~~decreased 29% from the prior year comparable quarter to approximately ~~2.5~~1.8 million. For the six months ended August ~~4, 2018,~~3, 2019, net shipped units decreased 1%26% from the prior year comparable period to ~~4.9~~3.6 million. The ~~increase~~decrease in net shipped units during the second quarter ~~of fiscal 2018 was driven primarily by an increase in consolidated net sales, specifically our beauty & wellness product category. The decrease in net shipped units during the~~and first six months of fiscal ~~2018~~2019 was driven primarily ~~driven~~by a decrease in consolidated net sales and by offering a higher average selling price ~~("ASP")~~ assortment in our jewelry & watches and home & consumer electronics ~~categories, partially offset by an increase in consolidated net sales.~~product categories.

Average Selling Price

The ~~ASP~~average selling price ("ASP") per net unit was ~~$55~~$68 in the second ~~quarters~~quarter of fiscal ~~2018 and fiscal 2017.~~2019, a 24% increase from the prior year quarter. For the six months ended August ~~4, 2018,~~3, 2019, the ASP was ~~$56,~~$65, a 4%16% increase from the prior year comparable period. The ~~increase~~increases in the ~~year-to-date~~ ASP ~~was~~were primarily driven by ASP increases in our jewelry & watches and home & consumer electronics product ~~categories.~~categories, combined with a mix shift into jewelry & watches.

Return Rates

For the three months ended August ~~4, 2018,~~3, 2019, our return rate was ~~18.7%~~19.8% compared to ~~19.1%~~18.7% for the comparable prior year quarter, a 40110 basis point ~~decrease.~~increase. For the six months ended August ~~4, 2018,~~3, 2019, our return rate was ~~18.8%~~20.0% compared to ~~19.0%~~18.8% for the comparable prior year period, a 20120 basis point ~~decrease.~~increase. These ~~decreases~~increases in the return rates were driven primarily by ~~lower~~a sales mix shift out of the home & consumer electronics category and into our jewelry & watches category, which has a higher return ~~rates experienced~~rate. These increases were additionally driven by return rate increases in our beauty & wellness and ~~jewelry~~fashion & ~~watches~~accessories product categories. We continue to monitor our return rates in an effort to keep our overall return rates commensurate with our current product mix and our ~~average selling price~~ASP levels.

Total Customers

Total customers who have purchased over the last twelve months decreased 9% over the prior year to approximately ~~1.3~~1.1 million. The decrease was driven primarily by a reduction in new customers ~~over~~as compared to the prior year. Our loyal customer group remains strong and is driving growth in purchase frequency, average spend and lifetime value. During the second quarter of fiscal 2018, total customers who have made a purchase during the quarter decreased 3% over the prior year comparable quarter.

Net Sales

Consolidated net sales, inclusive of shipping and handling revenue, for the fiscal ~~2018~~2019 second quarter were ~~approximately~~$131.5 million, a 12.8% decrease from consolidated net sales of $150.8 ~~million as compared with $148.9~~ million for the comparable prior year quarter. The decrease in quarterly consolidated net sales was driven by decreases in our fashion & accessories, home & consumer electronics and beauty & wellness product categories, partially offset by an increase in jewelry & watches. During the second quarter of fiscal 2019, net sales from home & consumer electronics and fashion & accessories decreased as a ~~1.2% increase.~~ result of reduced airtime and productivity. Net sales from beauty & wellness decreased compared to the prior year quarter, which included a promotional event for a marquee brand who has since left the network. Jewelry & watches increased as a result of increased airtime and continues to be our most productive category.

Consolidated net sales, inclusive of shipping and handling revenue, for the first six months ~~ended August 4, 2018~~of fiscal 2019 were ~~approximately~~$263.0 million, a 14% decrease from consolidated net sales of $307.3 ~~million as compared with $305.3~~ million for the comparable prior year ~~period, a 0.7% increase.~~

period. The increase in quarterly consolidated net sales was driven primarily by our beauty & wellness product category, partially offset by decreases in our fashion & accessories and home & consumer electronics product categories. Beauty & wellness increased during the second quarter as a result of increased productivity, an increase in airtime and growth in subscription sales. The decreases in fashion & accessories and home & consumer electronics resulted from a reduction in airtime and decreased productivity in our fashion & accessories category. The increasedecrease in year-to-date consolidated net sales was driven primarily by decreases in our home & consumer electronics, fashion & accessories and beauty & wellness product ~~category, partially offset by decreases in our fashion & accessories and jewelry & watches categories and a decrease in our shipping and handling revenue. Beauty & wellness increased during~~categories. During the first six months of fiscal 2019, net sales from home & consumer electronics and fashion & accessories decreased as a result of ~~increased productivity, an increase in~~reduced airtime and ~~growth in subscription sales. The decrease in the fashion~~productivity. Net sales from beauty & ~~accessories category was primarily driven by~~wellness decreased ~~productivity. Jewelry & watches decreased during the first six months~~ as a result of lost sales from the departure of a ~~shift in airtime from our watches category into our beauty & wellness and other categories.~~marquee brand. Our digital sales penetration, or, the percentage of net sales that are generated from our ~~evine.com~~ website and mobile platforms, which are primarily ordered directly online, was ~~52.6% and~~ 52.8% ~~compared to 48.1% and 49.4%~~ for the second quarter and first six months of fiscal ~~2018~~2019 compared to 52.6% and 52.8% in the comparable prior year periods of fiscal ~~2017.~~2018. Overall, we continue to deliver strong digital sales penetration. ~~We believe the increase in penetration during the periods was driven by our improved digital marketing initiatives and an enhanced responsive customer experience on mobile devices.~~ Our mobile penetration increased to ~~55.7%~~58.5% and ~~52.5%~~58.6% of total digital orders in the second quarter and first six months of fiscal ~~2018~~2019 versus ~~49.4%~~55.7% and ~~48.7%~~52.5% of total digital orders for the comparable prior year periods.

Gross Profit

Gross profit for the second quarter of fiscal ~~2018~~2019 was ~~$56.9~~$47.7 million, ~~an increase~~a decrease of ~~$390,000,~~$9.1 million, or ~~0.7%~~16%, compared to the second quarter of fiscal ~~2017.~~2018. Gross profit for the first six months ~~ended August 4, 2018~~of fiscal 2019 was ~~$113.1~~approximately $85.0 million, ~~an increase~~a decrease of ~~$359,000,~~$28.1 million, or ~~0.3%~~25%, compared to the first six months ~~ended July 29, 2017.~~of fiscal 2018. The ~~increase~~decrease in gross profit during the second quarter and first six months of fiscal ~~2018~~2019 was primarily driven by the ~~increase~~decrease in net sales, ~~partially offset by~~ lower gross profit percentages experienced in the beauty & wellness category and ~~costs incurred during the~~a first quarter ~~for contract termination costs~~non-cash inventory impairment write-down of ~~$753,000.~~$6.1 million. The non-cash inventory impairment write-down was the result of the new planned shift in our airtime and merchandise mix into higher margin categories, such as jewelry & watches and beauty & wellness and out of home and fashion & accessories and to liquidate excess inventory in the fashion and home product categories. Gross margin percentages for the second quarters of fiscal ~~2018~~2019 and fiscal ~~2017~~2018 were ~~37.7%~~36.3% and ~~37.9%~~37.7%, which represent a 20140 basis point decrease. The decrease in the gross margin percentage reflects decreased margin rates, ~~specifically~~primarily in ~~our fashion & accessories, home & consumer electronics and jewelry product categories, partially offset by a shift in product mix from consumer electronics in favor of~~ our beauty & wellness category. The decrease in beauty & wellness reflects a mix shift within the product category ~~which has higher margin percentages.~~to brands with lower margins. Gross margin percentages for the first six months of fiscal ~~2018~~2019 and fiscal ~~2017~~2018 were ~~36.8%~~32.3% and ~~36.9%~~36.8%, which represent a 10450 basis point decrease. The decrease in the gross margin percentage reflects the ~~contract termination costs, partially offset by increased~~inventory write-down and decreased margin rates, ~~specifically~~primarily in our beauty & wellness category. The decrease in beauty & wellness reflects a mix shift within the product ~~category.~~category to brands with lower margins.

Operating Expenses

Total operating expenses for the fiscal ~~2018~~2019 second quarter were approximately ~~$56.0~~$57.0 million compared to ~~$57.0 million for the comparable prior year period, a decrease of 1.7%. Total operating expenses for the six months ended August 4, 2018 were approximately $114.2 million compared to $113.8~~$56.0 million for the comparable prior year period, an increase of ~~0.3%~~1.8%. Total operating expenses for the first six months ended August 3, 2019 were $114.5 million compared to $114.2 million for the comparable prior year period, an increase of 0.2%. Total operating expenses as a percentage of net sales were ~~37.1%~~43.4% and ~~37.1%, compared to 38.2% and 37.2%~~43.5% during the second ~~quarters~~quarter and first six months of fiscal ~~2018~~2019, compared to 37.1% and 37.1% during the comparable prior year periods of fiscal ~~2017.~~2018. Total operating expenses for the fiscal ~~2017~~2019 second quarter included restructuring costs of $5.2 million, executive and management transition costs of ~~$572,000.~~$310,000, and rebranding costs of $238,000. Total operating expenses for the six months ended August 3, 2019 included restructuring costs of $5.2 million, executive and management transition costs of $2.3 million, and rebranding costs of $238,000, while total operating expenses for the six months ended August 4, 2018 included executive and management transition costs of $1.0 ~~million, while total operating expenses for the six months ended July 29, 2017 included~~

~~executive and management transition costs of $1.1~~ million. Excluding restructuring costs and executive and management transition costs, total operating expenses as a percentage of net sales for the second quarter and first six months of fiscal ~~2018~~2019 were 39.2% and 40.6%, compared to 37.1% and 36.8%~~, compared to 37.8% and 36.9%~~ for fiscal ~~2017.~~2018.

Distribution and selling expense decreased ~~$729,000,~~$4.4 million, or ~~1.5%~~9%, to ~~$48.0~~$43.5 million, or ~~31.8%~~33.1% of net sales during the fiscal ~~2018~~2019 second quarter compared to ~~$48.7~~$48.0 million, or ~~32.7%~~31.8% of net sales for the comparable prior year fiscal quarter. Distribution and selling expense decreased during the quarter due ~~in part~~ to decreased salaries and benefits of $1.7 million, decreased variable costs of ~~$1.2 million,~~$901,000, decreased ~~software service fees~~program distribution expense of ~~$153,000,~~$796,000, decreased ~~online selling and search fees~~accrued incentive compensation of ~~$147,000~~$751,000 and decreased share-based compensation expense of ~~$107,000. The decrease in distribution and selling expense was partially offset by increased accrued incentive compensation of $736,000 and increased program distribution expense of $246,000.~~$231,000. The decrease in variable costs was primarily driven by decreased variable fulfillment and customer service salaries and wages of $819,000 and decreased customer services telecommunications service expense of $184,000, partially offset by increased variable credit card processing fees and bad debt credit expense of ~~$971,000 and decreased variable fulfillment and customer service salaries and wages of $318,000, partially offset by increased customer services telecommunications service expense of $133,000.~~$202,000. Total variable expenses during the second quarter of fiscal ~~2018~~2019 were approximately ~~8.9%~~9.5% of total net sales versus ~~9.8%~~8.9% of total net sales for the prior year comparable period. The ~~decrease in variable expenses~~60 basis point increase reflects the deleveraging of our fulfillment, credit, and customer solution expense categories. Variable expense dollars for the quarter declined as a ~~percentage~~result of decreases in net sales ~~during the second quarter of fiscal 2018 is primarily due~~and net shipped units, as well as we continue to ~~a decrease in bad debt expense~~find efficiencies through process and ~~improved efficiencies at our fulfillment center.~~technology.

Distribution and selling expense decreased ~~$572,000,~~$6.5 million, or ~~0.6%~~7%, to ~~$96.8~~$90.4 million, or ~~31.5%~~34.3% of net sales during the six months ended August ~~4, 2018~~3, 2019 compared to ~~$97.4~~$96.8 million, or ~~31.9%~~31.5% of net sales for the comparable prior year period. Distribution and selling expense decreased during the first six months due ~~in part~~ to decreased variable costs of ~~$1.6~~$2.5 million, decreased salaries and benefits of $1.7 million, decreased program distribution expense of $1.1 million, decreased accrued incentive compensation of $707,000, decreased share-based compensation expense of $248,000 and decreased software service fees of $251,000, decreased production expenses of $210,000 and decreased online selling and search fees of $100,000. The decrease in distribution and selling expense was partially offset by increased salaries and benefits of $538,000, increased accrued incentive compensation of $1.1 million and increased program distribution expense of $356,000.$211,000. The decrease in variable costs was primarily driven by decreased variable fulfillment and customer service salaries and wages of $1.3 million, decreased variable credit card processing fees and bad debt credit expense of ~~$1.2 million~~$924,000 and decreased ~~variable fulfillment and customer service salaries and wages of $595,000, partially offset by increased~~ customer services

telecommunications service expense of ~~$189,000.~~$112,000. Total variable expenses during the first six months of fiscal ~~2018~~2019 were approximately ~~9.1%~~9.7% of total net sales versus ~~9.7% of total net sales~~9.1% for the prior year comparable period. The ~~decrease in variable expenses as a percentage~~60 basis point increase reflects the deleveraging of ~~net sales during~~our fulfillment, credit, and customer solution expense categories. Variable expense dollars for the first six months declined as a result of ~~fiscal 2018 is primarily due~~decreases in net sales and net shipped units, as well as we continue to ~~a decrease in bad debt expense, an increase in our ASP~~find efficiencies through process and ~~improved efficiencies at our fulfillment center.~~technology.

To the extent that our ASP changes, our variable expense as a percentage of net sales could be impacted as the number of our shipped units ~~changes.~~change. Program distribution expense is primarily a fixed cost per household, however, this expense may be impacted by changes in the number of average homes or channels reached or by rate changes associated with changes in our channel position with carriers.

General and administrative expense for the fiscal ~~2018~~2019 second quarter ~~increased $509,000,~~decreased $989,000, or 8%15%, to $5.5 million or 4.2% of net sales, compared to $6.5 million or 4.3% ~~of net sales, compared to $6.0 million or 4.0%~~ of net sales for the comparable prior year fiscal quarter. General and administrative expense ~~increased~~decreased during the second quarter primarily as a result of ~~increased~~decreased salaries ~~and~~of $687,000, decreased accrued incentive compensation of ~~$188,000. The increase was also due to a legal settlement received~~$319,000, decreased share-based compensation expense of ~~$244,000 in the second quarter~~$120,000 and decreased telecommunications expense of ~~fiscal 2017.~~$82,000, partially offset by increased rebranding costs of $238,000. For the six months ended August ~~4, 2018,~~3, 2019, general and administrative expense ~~increased $1.2~~decreased $839,000, or 6%, to $12.4 million or ~~10.3%,~~4.7% of net sales, compared to $13.2 million or 4.3% of net sales ~~compared to $12.0 million or 3.9% of net sales~~ for the comparable prior year ~~fiscal~~ period. For the six months ended August ~~4, 2018,~~3, 2019, general and administrative expense ~~increased~~decreased primarily as a result of ~~increased~~decreased salaries of $732,000, decreased accrued incentive compensation of ~~$511,000,~~$281,000, decreased telecommunications expense of $141,000 and decreased share-based compensation expense of $111,000, partially offset by increased rebranding costs of $238,000 and increased professional fees of ~~$168,000, and increased share-based compensation expense of $93,000. The increase was also due to a legal settlement received of $244,000 during the six months ended July 29, 2017.~~$182,000.

Depreciation and amortization expense for the fiscal ~~2018~~2019 second quarter ~~decreased $158,000,~~increased $980,000, or 9%64%, to ~~$1.5~~$2.5 million compared to ~~$1.7~~$1.5 million for the comparable prior year period. Depreciation and amortization expense as a percentage of net sales for the three-month periods ended August 3, 2019 and August 4, 2018 was 1.9% and ~~July 29, 2017 was~~ 1.0% ~~and 1.1%~~. The decrease in the quarterly depreciation and amortization expense was primarily due to decreased depreciation expense of $158,000 as a result of a reduction in our non-fulfillment depreciable asset base year over year. Depreciation and amortization expense for the six months ended August ~~4, 2018 decreased $222,000,~~3, 2019 increased $1.1 million, or 7%35%, to ~~$3.1~~$4.2 million compared to ~~$3.3~~$3.1 million for the comparable prior year period. Depreciation and amortization expense as a percentage of net sales for the six months ended August 3, 2019 and August 4, 2018 was 1.6% and ~~July 29, 2017 was~~ 1.0% ~~and 1.1%~~. The ~~decrease~~increase in depreciation and amortization expense for the three and six months ended August ~~4, 2018~~3, 2019 was primarily due to ~~decreased~~accelerated amortization expense of the Evine trademark prospectively over its revised remaining useful life through August 21, 2019. The increase in depreciation and amortization expense for the three and six months ended August 3, 2019 was also due to increased depreciation expense of ~~$222,000 as a result of a reduction~~$87,000 and $194,000 resulting from an average net increase in our non-fulfillment depreciable asset base year over year.

Operating Income (Loss)

For the fiscal ~~2018~~2019 second quarter, we reported operating income of approximately $869,000 compared to an operating loss of $471,000 for the fiscal 2017 second quarter, representing a $1.3 million improvement. For the six months ended August 4, 2018, we reported an operating loss of approximately ~~$1.1~~$9.3 million ~~representing~~compared to operating income of $869,000 for the fiscal 2018 second quarter. For the six months ended August 3, 2019, we reported an operating loss ~~increase~~ of ~~$26,000~~approximately $29.5 million compared to an operating loss of $1.1 million for the comparable prior year period. For the second quarter of fiscal ~~2018,~~2019, our operating ~~income improved~~loss increased primarily as a result of a decrease

in gross profit driven by decreases in consolidated net sales and margin rates, restructuring costs of $5.2 million, and increases in depreciation and amortization expense and executive and management transition costs. The increase in our operating loss was partially offset by decreases in distribution and selling expense ~~a decrease in executive~~ and ~~management transition costs, an increase in gross profit and a decrease in depreciation and amortization expense, partially offset by an increase in~~ general and administrative expense. For the first six months of fiscal ~~2018,~~2019, our operating loss increased primarily as a result of ana decrease in gross profit driven by decreases in consolidated net sales and margin rates, a non-cash inventory write-down of $6.1 million, restructuring costs of $5.2 million, and increases in executive and management transition costs and depreciation and amortization expense. The increase in ~~general and administrative expense, largely~~our operating loss was partially offset by ~~a decrease~~decreases in distribution and selling expense ~~an increase in gross profit, which included contract termination costs of $753,000, a decrease in depreciation~~ and ~~amortization expense,~~general and ~~a decrease in executive and management transition costs.~~administrative expense.

Net Loss

For the fiscal ~~2018~~2019 second quarter, we reported a net loss of $10.2 million or $0.13 per share on 75,502,646 weighted average basic common shares outstanding compared with a net loss of $40,000 or $0.00 per share on 66,009,117 weighted average basic common shares outstanding ~~compared with a net loss of $2.0 million or $0.03 per share on 64,091,228 weighted average basic common shares outstanding~~ in the fiscal ~~2017~~2018 second quarter. For the first six months of fiscal ~~2018,~~2019, we reported a net loss of ~~approximately~~$31.2 million or $0.44 per share on 71,410,554 weighted average basic common shares outstanding compared with a net loss of $3.0 million or $0.05 per share on 65,685,034 weighted average basic common shares outstanding ~~compared with a net loss of $5.2 million or $0.08 per share on 62,504,868 weighted average basic common shares outstanding~~ in the first six months of fiscal ~~2017. Net~~2018. The net loss for the second quarter of fiscal 2019 includes restructuring costs of $5.2 million, executive and management transition costs of $310,000, rebranding costs of $238,000 and interest expense of $864,000. The net loss for the second quarter of fiscal 2018 ~~includes~~included interest expense of $898,000. ~~Net~~

The net loss for the ~~second quarter~~first six months of fiscal ~~2017~~2019 includes a non-cash inventory write-down of $6.1 million, restructuring costs of $5.2 million, executive and management transition costs of ~~$572,000~~$2.3 million, rebranding costs of $238,000 and interest expense

of ~~$1.3~~$1.7 million.

~~Net~~ The net loss for the first six months of fiscal 2018 includes executive and management transition costs of $1.0 million, contract termination costs of $753,000 and interest expense of $1.9 million. ~~Net loss for the first six months of fiscal 2017 includes executive and management transition costs of $1.1 million, interest expense of $2.8 million and a loss on debt extinguishment of $913,000.~~

For the second quarters of fiscal ~~2018~~2019 and fiscal ~~2017,~~2018, the net loss reflects an income tax provision of ~~$20,000~~$15,000 and ~~$209,000.~~$20,000. For the first six months of fiscal 2019 and fiscal 2018, the net loss reflects an income tax provision of $30,000 and $40,000. The income tax provision ~~included a non-cash tax charge of $0 and $197,000~~ for the second quarters of fiscal 2018 and fiscal 2017, relating to changes in our long-term deferred tax liability related to the tax amortization of our previously owned indefinite-lived intangible FCC license asset that was not available to offset existing deferred tax assets in determining changes to our income tax valuation allowance. The remaining income tax provision for both quartersthese periods relates to state income taxes payable on certain income for which there is no loss carryforward benefit available. ~~During the fourth quarter of fiscal 2017, we sold our indefinite-lived intangible FCC license asset in connection with the sale of our television broadcast station, WWDP(TV).~~

For the first six months of fiscal 2018 and fiscal 2017, net loss reflects an income tax provision of $40,000 and $418,000, which included a non-cash expense charge of $0 and $394,000 relating to changes in our long-term deferred tax liability related to the tax amortization of our previously owned indefinite-lived intangible FCC license asset as discussed above.

We have not recorded any income tax benefit on previously recorded net losses due to the uncertainty of realizing income tax benefits in the future as indicated by our recording of an income tax valuation allowance. Based on our recent history of losses, a full valuation allowance has been recorded and was calculated in accordance with GAAP, which places primary importance on our most recent operating results when assessing the need for a valuation allowance. We will continue to maintain a valuation allowance against our net deferred tax assets, including those related to net operating loss carryforwards, until we believe it is more likely than not that these assets will be realized in the future.

Adjusted EBITDA Reconciliation

Adjusted EBITDA (as defined below) for the fiscal ~~2018~~2019 second quarter was $211,000 compared with Adjusted EBITDA of $3.9 million for the fiscal 2018 second quarter. For the six months ended August 3, 2019, Adjusted EBITDA was $(8.3) million compared with Adjusted EBITDA of ~~$3.5 million for the fiscal 2017 second quarter. For the six-months ended August 4, 2018, Adjusted EBITDA was~~ $7.2 ~~million compared with Adjusted EBITDA of $6.6~~ million for the comparable prior year period.

A reconciliation of the comparable GAAP measure, net loss, to Adjusted EBITDA follows, in thousands:


	For the Three-Month						For the Six-Month						For the Three-Month						For the Six-Month
	Periods Ended						Periods Ended						Periods Ended						Periods Ended
	August 4, 2018			July 29, 2017			August 4, 2018			July 29, 2017			August 3, 2019			August 4, 2018			August 3, 2019			August 4, 2018
Net loss	$	(40	)	$	(1,991	)	$	(3,026	)	$	(5,187	)	$	(10,177	)	$	(40	)	$	(31,167	)	$	(3,026	)
Adjustments:
Depreciation and amortization	2,515			2,655			5,135			5,259			3,511			2,515			6,140			5,135
Interest income	(9		)	(2		)	(16		)	(4		)	(6		)	(9		)	(11		)	(16		)
Interest expense	898			1,313			1,924			2,808			864			898			1,694			1,924
Income taxes	20			209			40			418			15			20			30			40
EBITDA (as defined)	$	3,384		$	2,184		$	4,057		$	3,294
EBITDA (a)													$	(5,793	)	$	3,384		$	(23,314	)	$	4,057

A reconciliation of EBITDA to Adjusted EBITDA is as follows:
EBITDA (as defined)	$	3,384		$	2,184		$	4,057		$	3,294
EBITDA (a)													$	(5,793	)	$	3,384		$	(23,314	)	$	4,057
Adjustments:
Restructuring costs													5,165			—			5,165			—
Executive and management transition costs	—			572			1,024			1,078			310			—			2,341			1,024
Rebranding costs													238			—			238			—
Inventory impairment write-down													—			—			6,050			—
Contract termination costs	—			—			753			—			—			—			—			753
Loss on debt extinguishment	—			—			—			913
Non-cash share-based compensation expense	538			746			1,358			1,267			291			538			1,257			1,358
Adjusted EBITDA (a)	$	3,922		$	3,502		$	7,192		$	6,552		$	211		$	3,922		$	(8,263	)	$	7,192

(a) EBITDA as defined for this statistical presentation represents net loss for the respective periods excluding depreciation and amortization expense, interest income (expense) and income taxes. We define Adjusted EBITDA as EBITDA excluding non-operating gains (losses), restructuring costs, executive and management transition costs, rebranding costs, non-cash impairment charges and write downs, contract termination costs ~~loss on debt extinguishment~~ and non-cash share-based compensation expense.

We have included the term "Adjusted EBITDA" in our EBITDA reconciliation in order to adequately assess the operating performance of our video and digital businesses and in order to maintain comparability to our analyst’s coverage and financial guidance, when given. Management believes that Adjusted EBITDA allows investors to make a meaningful comparison between our core business operating results over different periods of time with those of other similar companies. In addition, management uses Adjusted EBITDA as a metric measure to evaluate operating performance under our management and executive incentive compensation programs. Adjusted EBITDA should not be construed as an alternative to operating income (loss), net income (loss)

or to cash flows from operating activities as determined in accordance with GAAP and should not be construed as a measure of liquidity. Adjusted EBITDA may not be comparable to similarly entitled measures reported by other companies.

Seasonality

Our business is subject to seasonal fluctuation, with the highest sales activity normally occurring during our fourth fiscal quarter of the year, namely November through January. Our business is also sensitive to general economic conditions and business conditions affecting consumer spending. Additionally, our television audience (and therefore sales revenue) can be significantly impacted by major world or domestic television-covering events which attract television viewership and divert audience attention away from our programming.

Critical Accounting Policies and Estimates

A discussion of the critical accounting policies related to accounting estimates and assumptions are discussed in detail in our fiscal ~~2017~~2018 annual report on Form 10-K under the caption entitled "Critical Accounting Policies and Estimates."

Recently Issued Accounting Pronouncements

See Note 2 - “Basis of Financial Statement Presentation” in the notes to our condensed consolidated financial statements for a discussion of recent accounting pronouncements.

Financial Condition, Liquidity and Capital Resources

As of August ~~4, 2018,~~3, 2019, we had cash of ~~$28.1~~$21.6 million and had restricted cash equivalents of $450,000. Our restricted cash equivalents are generally restricted for a period ranging from 30 to 60 days. In addition, under the PNC Credit Facility (as defined below), we are required to maintain a minimum of $10 million of unrestricted cash plus unused line availability at all times. As ~~our unused line availability is greater than $10 million at August 4, 2018, no additional cash is required to be restricted. As~~ of February ~~3, 2018,~~2, 2019, we had cash of ~~$23.9~~$20.5 million and had restricted ~~cash and~~ cash equivalents of $450,000. For the first six months of fiscal ~~2018,~~2019, working capital decreased ~~$6.1~~$23.5 million to ~~$95.3~~$57.5 million (see "Cash Requirements" below for additional information on changes in working capital accounts). The current ratio (our total current assets over total current liabilities) was ~~2.0~~1.5 at August ~~4, 2018~~3, 2019 and ~~2.1~~1.8 at February ~~3, 2018.~~2, 2019.

Sources of Liquidity

Our principal source of liquidity is our available cash and our additional borrowing capacity under our revolving credit facility with PNC Bank, N.A. ("PNC"), a member of The PNC Financial Services Group, Inc. As of August ~~4, 2018,~~3, 2019, we had cash of ~~$28.1~~$21.6 million and additional borrowing capacity of ~~$23.3~~$5.7 million. Our cash was held in bank depository accounts primarily for the preservation of cash liquidity.

PNC Credit Facility

On February 9, 2012, we entered into a credit and security agreement (as amended through July 27, 2018, the "PNC Credit Facility") with PNC, as lender and agent. The PNC Credit Facility, which includes CIBC Bank USA (formerly known as The Private Bank) as part of the facility, provides a revolving line of credit of $90.0 million and provides for a term loan on which we had originally drawn to fund improvements at our distribution facility in Bowling Green, Kentucky and ~~subsequently~~ to partially pay down our previously outstanding term loan with GACP ~~Term Loan (as defined below).~~Finance Co., LLC. The PNC Credit Facility also provides for an accordion feature that would allow us to expand the size of the revolving line of credit by an additional $25.0 million at the discretion of the lenders and upon certain conditions being met. On July 27, 2018, we entered into the Tenth Amendment to the PNC Credit Facility, which among other things, increased the term loan by $5,821,000, extended the term of the PNC Credit Facility from March 21, 2022 to July 27, 2023, and decreased the interest rate margins. The term loan increase was used to reduce borrowings under the revolving line of credit.

The revolving line of credit under the PNC Credit Facility bears interest at either a Base Rate or LIBOR plus a margin consisting of between 1% and 2% on Base Rate advances and 2% and 3% on LIBOR advances based on our trailing twelve-month reported leverage ratio (as defined in the PNC Credit Facility) measured semi-annually as demonstrated in our financial statements. The term loan bears interest at either a Base Rate or LIBOR plus a margin consisting of between 2% and 3% on Base Rate term loans and 3% to 4% on LIBOR Rate term loans based on our leverage ratio measured annually as demonstrated in our audited financial statements.

As of August ~~4, 2018,~~3, 2019, we had borrowings of ~~$49.9~~$53.9 million under our revolving line of credit. As of August ~~4, 2018,~~3, 2019, the term loan under the PNC Credit Facility had ~~$19.0~~$16.3 million outstanding, of which ~~$2.7~~$2.5 million was classified as current in the

accompanying balance sheet. Remaining available capacity under the revolving credit facility as of August ~~4, 2018~~3, 2019 was approximately ~~$23.3~~$5.7 million, which ~~provided~~provides liquidity for working capital and general corporate purposes. In addition, as of August ~~4, 2018,~~3, 2019, our unrestricted cash plus unused line availability was ~~$51.4~~$27.3 million, we were in compliance with applicable financial covenants of the PNC Credit Facility and expect to be in compliance with applicable financial covenants over the next twelve months.

The PNC Credit Facility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted cash plus unused line availability of $10.0 million at all times and limiting annual capital expenditures. Certain financial covenants, including minimum EBITDA levels (as defined in the PNC Credit Facility) and a minimum fixed charge coverage ratio of 1.1 to 1.0, become applicable only if unrestricted cash plus unused line availability falls below $10.8 million. In addition, the PNC Credit Facility places restrictions on our ability to incur additional indebtedness or prepay existing

indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to common shareholders.

~~Prepayment on Great American Capital Partners Term Loan~~

During fiscal 2017, we fully retired our term loan with GACP Finance Co., LLC ("GACP"), with voluntary principal prepayments of $9.5 million, $2.5 million and $3.5 million on March 21, 2017, October 18, 2017 and December 6, 2017. We recorded a loss on debt extinguishment of $913,000 during the first six months of fiscal 2017 for the portion of debt extinguished on March 21, 2017. The loss on debt extinguishment for the first six months of fiscal 2017 includes early termination and lender fees of $199,000 and a write-off of unamortized debt issuance costs of $714,000, which represents the proportionate amount of unamortized debt issuance costs attributable to the settled debt.

~~Sale of Boston Television Station, WWDP~~Private Placement Securities Purchase Agreement

On ~~August 28, 2017,~~May 2, 2019, we entered into ~~two agreements~~a Purchase Agreement with ~~unrelated parties~~certain accredited investors to ~~sell~~which we: (a) sold, in the aggregate, 8,000,000 shares of our ~~Boston television station, WWDP, including~~common stock at a price of $0.75 per share and (b) issued 5-year Warrants to purchase 3,500,000 shares of our ~~FCC broadcast license, for~~common stock at an ~~aggregate~~exercise price of ~~$13.5 million. During~~$1.50 per share. The 5-year Warrants are exercisable in whole or in part from time to time through the ~~fiscal 2017 fourth quarter, we closed on an asset purchase agreement to sell substantially all~~expiration date of ~~the assets primarily related to our television broadcast station, WWDP(TV), Norwell, Massachusetts.~~May 2, 2024. The Company received gross proceeds of $6.0 million and incurred approximately $175,000 of issuance costs. We have used the proceeds ~~received from the transaction to pay off the remaining amounts due under the GACP Term Loan, with the remaining proceeds used~~ for general working capital purposes. As of August 4, 2018, $667,000 of the sales price remained in escrow pending WWDP(TV) being carried by certain distribution carriers. We have not recorded any additional gain relating to the remaining escrow amount and will not record the remaining gain until the contingency is resolved.

Other

Our ValuePay program is an installment payment program which allows customers to pay by credit card for certain merchandise in two or more equal monthly installments. Another potential source of near-term liquidity is our ability to increase our cash flow resources by reducing the percentage of our sales offered under our ValuePay installment program or by decreasing the length of time we extend credit to our customers under this installment program. However, any such change to the terms of our ValuePay installment program could impact future sales, particularly for products sold with higher price points. Please see "Cash Requirements" below for further discussion of our ValuePay installment program.

Cash Requirements

Currently, our principal cash requirements are to fund our business operations, which consist primarily of purchasing inventory for resale, funding accounts receivable, funding our basic operating expenses, particularly our contractual commitments for cable and satellite programming distribution, and the funding of necessary capital expenditures. We closely manage our cash resources and our working capital. We attempt to manage our inventory receipts and reorders in order to ensure our inventory investment levels remain commensurate with our current sales trends. We also monitor the collection of our credit card and ValuePay installment receivables and manage our vendor payment terms in order to more effectively manage our working capital which includes matching cash receipts from our customers, to the extent possible, with related cash payments to our vendors. ValuePay remains a ~~cost effective~~cost-effective promotional tool for us. We continue to make strategic use of our ValuePay program in an effort to increase sales and to respond to similar competitive programs.

We also have significant future commitments for our cash, primarily payments for cable and satellite program distribution obligations and the eventual repayment of our credit ~~facilities.~~facility. As of February 2, 2019, we had contractual cash obligations and commitments, primarily with respect to our cable and satellite agreements, credit facility, operating leases, and finance leases totaling approximately $240.7 million over the next five fiscal years. During fiscal 2018 and fiscal 2019, we experienced a decline in customers and lost a significant brand which contributed to a decrease in our consolidated net sales and corresponding decrease in profitability. Additionally, our stock price has declined and is currently trading below $1.00 and as a result, we have received a notification that we are out of compliance with Nasdaq listing requirements. On July 16, 2019, we received approval from the Nasdaq Stock Market to transfer the listing of our common stock from the Nasdaq Global Select Market to the Nasdaq Capital Market, which provides for an additional 180-day grace period, or until January 13, 2020, to regain compliance with the Nasdaq's minimum bid price requirement. We have taken or are taking the following steps to enhance our operations and liquidity position: entered into a private placement securities purchase agreement in which we received gross proceeds of $6.0 million during the first quarter of fiscal 2019, implemented a reduction in overhead costs with $15 million in expected annualized savings, primarily driven by a 20% reduction in our non-variable work force; planned a reduction in capital expenditures compared to prior years;

managed our inventory levels commensurable with our sales; launched a new marquee beauty brand in January 2019; and partnered with well-known personalities to develop and market exclusive lifestyle brands. Our ability to fund operations and capital expenditures in the future will be dependent on our ability to generate cash flow from operations, maintain or improve margins, decrease the rate of decline in our sales and to use available funds from our PNC Credit Facility. Our ability to borrow funds is dependent on our ability to maintain an adequate borrowing base and our ability to meet our credit facility's covenants, which requires, among other things, maintaining a minimum of $10 million of unrestricted cash plus facility availability at all times. Accordingly, if we do not generate sufficient cash flow from operations to fund our working capital needs and planned capital expenditures, and our cash reserves are depleted, we may need to take further actions, such as reducing or delaying capital investments, strategic investments or other actions. We believe that our existing cash balances, together with our availability under the PNC Credit Facility, will be sufficient to fund our normal business operations over the next twelve ~~months. As~~months from the issuance of ~~February 3, 2018~~this report. However, there can be no assurance that we ~~had contractual cash obligations and commitments, primarily with respect~~will be able to achieve our ~~cable and satellite agreements and payments required under~~strategic initiatives or obtain additional funding on favorable terms in the future which could have a significant adverse effect on our ~~PNC Credit Facility and operating leases, totaling approximately $315.0 million over the next five fiscal years.~~operations.

For the six months ended August ~~4, 2018,~~3, 2019, net cash provided by operating activities totaled ~~$13.5 million~~$92,000 compared to net cash provided by operating activities of approximately ~~$6.3~~$13.5 million for the comparable fiscal ~~2017~~2018 period. Net cash provided by operating activities for the fiscal ~~2018~~2019 and ~~2017~~2018 periods reflects the net loss, as adjusted for depreciation and amortization, share-based payment compensation, inventory impairment write-down, amortization of deferred revenue and amortization of deferred financing ~~costs, loss on debt extinguishment and long-term deferred income taxes.~~costs. In addition, net cash provided by operating activities for the six months ended August ~~4, 2018~~3, 2019 reflects ~~decreases~~a decrease in accounts receivable and ~~inventories, partially offset by~~ an increase ~~in prepaid expenses and other and a decrease~~ in accounts payable and accrued ~~liabilities.~~liabilities, inventory, and prepaid expenses and other.

Accounts receivable primarily decreased during the first six months of fiscal ~~2018~~2019 as a result of collections made on outstanding receivables balances resulting from our seasonal high fourth ~~quarter.~~quarter and a decrease in sales. Inventories, ~~decreased primarily~~excluding the first quarter inventory impairment write-down, increased as a result of ~~disciplined management of overall working capital components commensurate with sales.~~planned purchases in our jewelry & watches and beauty & wellness categories due to a new strategy to shift airtime and merchandise mix into higher contribution margin categories. Accounts payable and accrued liabilities ~~decreased~~increased during the first six months of fiscal ~~2018~~2019 primarily due to ~~a decrease~~an increase in ~~accrued~~ inventory payables as a result of the timing of payments made to vendors and ~~lower inventory levels, a decrease~~an increase in accrued ~~cable distribution fees due to timing of payments,~~severance resulting from our 2019 cost optimization initiative and ~~a decrease~~

2019 executive and management transition. The increase in ~~freight payables, The~~ accounts payable and accrued liabilities ~~decrease~~ was partially offset by ~~an increase~~a decrease in our merchandise return reserve, which resulted from the adoption of Revenue from Contracts with Customers, Topic 606 (ASU 2014-09), whereby estimated merchandise returns are presented as both an asset (equal to the inventory value expected to be returned) and a corresponding return liability (equal to the full amount expected to be refunded). Under legacy accounting practice, the estimated merchandise returns liability was presented on a net basis. Prepaid expenses and other increased primarily as a result of the adoption of ASU 2014-09 (as described above), whereby an asset is now presented for the estimated inventory fair value expected to be returned.liability.

Net cash used for investing activities totaled ~~$4.1~~$3.5 million for the first six months of fiscal ~~2018~~2019 compared to net cash used for investing activities of ~~$6.3~~$4.1 million for the comparable fiscal ~~2017~~2018 period. For the six months ended August 3, 2019 and August 4, 2018, ~~and July 29, 2017,~~ expenditures for property and equipment were approximately ~~$4.1~~$3.5 million and ~~$6.3~~$4.1 million. Capital expenditures made during the periods presented relate primarily to expenditures made for the upgrades in our customer service call routing ~~technology,~~technology; development, upgrade and replacement of computer software, order management, merchandising and warehouse management ~~systems,~~systems; related computer equipment, digital broadcasting equipment, ~~including high definition equipment,~~ and other office ~~equipment,~~equipment; warehouse equipment and production equipment. Principal future capital expenditures are expected to include: the development, upgrade and replacement of various enterprise software systems; equipment improvements and technology upgrades at our distribution facility in Bowling Green, Kentucky; security upgrades to our information technology; the upgrade of television production and transmission equipment; and related computer equipment associated with the expansion of our television shopping business and digital commerce initiatives.

Net cash provided by financing activities totaled $4.5 million for the six months ended August 3, 2019 and related primarily to proceeds from the PNC revolving loan of $109.7 million and proceeds from the issuance of common stock and warrants of $6.0 million, offset by principal payments on the PNC revolving loan of $109.7 million, principal payments on our PNC term loan of $1.4 million, payments for common stock issuance costs of $66,000, finance lease payments of $23,000 and tax payments for restricted stock unit issuances of $21,000. Net cash used for financing activities totaled $5.2 million for the six months ended August 4, 2018 and related primarily to principal payments on the PNC revolving loan of $121.4 million, principal payments on our PNC term loan of $969,000, tax payments for restricted stock unit issuances of $127,000 and payments for deferred financing costs of $58,000, ~~partially~~ offset by proceeds from the PNC revolving loan of $111.4 million, proceeds from the PNC term loan of $5.8 million and proceeds from the exercise of stock options of $111,000. Net cash used for financing activities totaled $10.7 million for the six months ended July 29, 2017 and related primarily to principal payments on the PNC revolving loan of $14.9 million, principal payments on term loans of $11.1 million, payments for the repurchase of common stock of $5.1 million, payments for common stock issuance costs of $357,000, payments for deferred financing costs of $220,000, payments for debt extinguishment costs of $199,000 and tax payments for restricted stock unit issuances of $37,000, partially offset by proceeds from the PNC revolving loan of $10.5 million, proceeds from the PNC term loan of $6.0 million, proceeds from the issuance of common stock and warrants of $4.6 million and proceeds from the exercise of stock options of $29,000.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We do not enter into financial instruments for trading or speculative purposes and do not currently utilize derivative financial instruments as a hedge to offset market risk. Our operations are conducted primarily in the United States and are not subject to foreign currency exchange rate risk. Some of our products are sourced internationally and may fluctuate in cost as a result of foreign currency swings; however, we believe these fluctuations have not been significant. Our credit facility has exposure to interest rate risk; changes in market interest rates could impact the level of interest expense and income earned on our cash portfolio.

ITEM 4. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

As of the end of the period covered by this report, management conducted an evaluation, under the supervision and with the participation of our chief executive officer and chief financial officer, of the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act")). Based on this evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms, and to ensure that information required to be disclosed by us in the reports we file or submit under the Exchange Act is accumulated and communicated to management, including our principal executive and principal financial officers, as appropriate, to allow timely decisions regarding required disclosures.

Changes in Internal Control ~~over~~Over Financial Reporting

There were no changes in our internal control over financial reporting during the most recently completed fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II — OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

We are involved from time to time in various claims and lawsuits in the ordinary course of business, including claims related to products, product warranties, employment, intellectual property and consumer protection matters. In the opinion of management, none of the claims and suits, either individually or in the aggregate, will have a material adverse effect on our operations or consolidated financial statements.

ITEM 1A. RISK FACTORS

See Part I. Item 1A., "Risk Factors," of ~~EVINE Live Inc.'s~~the Company's Annual Report on Form 10-K for the year ended February ~~3, 2018~~2, 2019, for a detailed discussion of the risk factors affecting the Company. There have been no material changes from the risk factors described in the annual ~~report with the exception of the items noted below.~~report.

We rely on a limited number of independent shipping companies to deliver our merchandise. If our independent shipping companies fail to deliver our merchandise in a timely and accurate manner, our reputation and brand may be damaged. If relationships with our independent shipping companies are terminated, we may experience an increase in delivery costs.

We rely on a limited number of shipping companies to deliver inventory to us and completed orders to our customers. If we are not able to negotiate acceptable terms with these companies or they experience performance problems or other difficulties, it could negatively impact our operating results and customer experience. In addition, our ability to receive inbound inventory efficiently and ship completed orders to customers also may be negatively affected by inclement weather, fire, flood, power loss, earthquakes, labor disputes, acts of war or terrorism, acts of God, and similar factors.

One of our primary independent shipping companies, United Parcel Services, Inc. ("UPS"), is currently in the process of negotiating a new collective bargaining agreement and reached a tentative agreement in July 2018. The collective bargaining agreement was extended past its expiration of July 31, 2018 to finalize negotiations. Any strike, work stoppage or slowdown at UPS could cause significant delays in our product shipments, a loss of sales and/or an increase in delivery costs.

If the implementation and installation of new customer call routing technology were to be delayed or not be successful, we could experience disruptions in our; call centers, order capture operations, and communications with our customers, which could materially and adversely impact our sales and overall operating results.

We are implementing and installing a new call routing technology, which includes interactive voice response, call routing, queuing and parking, and workforce management. The new system is currently expected to be phased in during the third quarter of fiscal 2018. As we transition and implement our upgraded customer call routing technology, risks related to a delayed or problematic implementation could include the following: extended customer wait times, reduced customer orders, dropped calls, a poor customer experience and an increase in our customer service expenses due to inefficient workforce management. If the implementation and installation of our upgraded call routing technology were to be delayed or not be successful, it could have a negative impact on our customer service reputation, among other things. For these reasons, any delays in the implementation or installation of this upgrade could materially and adversely impact our sales and overall operating results.

Trade policies, tariffs, tax or other government regulations that increase the effective price of products manufactured in China or other countries and imported into the United States could have a material adverse effect on our business.

A material percentage of the products that we offer on our television programming and our website are imported by us or our vendors, from China and other countries. Uncertainty with respect to trade policies, tariffs, tax and government regulations affecting trade between the United States, China and other countries has recently increased. Many of our vendors source a large percentage of the products we sell from China and other countries. Major developments in trade relations, such as the imposition of tariffs on imported products, could have a material adverse effect on our financial results and business.

~~We will be required to collect and remit sales taxes in more states and we may be subject to claims for potential uncollected amounts.~~

On June 21, 2018, the United States Supreme Court issued a ruling in the South Dakota v. Wayfair, Inc. case which dramatically increased the ability of states to impose sales tax collection responsibilities on remote sellers, including the Company. As a result of this new ruling, the Company will now be required to collect sales tax in any state which passes legislation requiring out of state retailers to collect sales tax even where they have no physical nexus. Adding sales tax to our transactions could negatively impact consumer demand, create a competitive disadvantage (if all retailers are not equally impacted), and create an additional

costly administrative burden of complying with the collection laws of multiple jurisdictions. While we believe we comply with current state sales tax regulations, a successful assertion by one or more states requiring us to retroactively collect taxes under an "economic nexus" threshold where we currently are not collecting could result in substantial tax liabilities for past sales, as well as penalties and interest.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

Dividends

We are restricted from paying dividends on our common stock by the PNC Credit Facility, as discussed in Note 67 - “Credit Agreements” in the notes to our condensed consolidated financial statements.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

Not Applicable.

ITEM 5. OTHER INFORMATION

None.

ITEM 6. EXHIBITS



Exhibit No.	Description	Manner of Filing
3.1	~~Amended and Restated~~ Articles of Incorporation of the Registrant (as amended through July 16, 2019)	Incorporated by reference (1)

3.2	~~Amended and Restated~~ By-Laws asof the Registrant (as amended through July 16, 2019)	Incorporated by reference (2)

3.3	Certificate of Designation of Series A Junior Participating Cumulative Preferred Stock of the Registrant	Incorporated by reference (3)

~~10.1~~	~~Employment Offer Letter, dated May 29, 2018, by and between the Registrant and Anne Martin-Vachon~~	~~Incorporated by reference (4)~~

~~10.2~~	~~EVINE Live Inc. 2011 Omnibus Incentive Plan, as amended April 23, 2018~~	~~Incorporated by reference (5)~~

~~10.3~~	Tenth Amendment to Revolving Credit, Term Loan and Security Agreement, dated July 27, 2018, among the Registrant, as the lead borrower, certain of its subsidiaries party thereto as borrowers, and PNC Bank National Association, as a lender and agent and certain other lenders	~~Filed herewith~~

31.1	Certification	Filed herewith

31.2	Certification	Filed herewith

32	Section 1350 Certification of Chief Executive Officer and Chief Financial Officer	Filed herewith

101.INS	XBRL Instance Document	Filed herewith

101.SCH	XBRL Taxonomy Extension Schema	Filed herewith

101.CAL	XBRL Taxonomy Extension Calculation Linkbase	Filed herewith

101.DEF	XBRL Taxonomy Extension Definition Linkbase	Filed herewith

101.LAB	XBRL Taxonomy Extension Label Linkbase	Filed herewith

101.PRE	XBRL Taxonomy Extension Presentation Linkbase	Filed herewith

____________________


(1)	Incorporated herein by reference to Exhibit 3.1 to the Registrant's Current Report on Form 8-K, filed on ~~November 18, 2014,~~July 16, 2019, File No. ~~000-20243.~~001-37495.


(2)	Incorporated herein by reference to Exhibit 3.2 to the Registrant's Current Report on Form 8-K, filed on July ~~7, 2016,~~16, 2019, File No. 001-37495.


(3)	Incorporated herein by reference to the Registrant’s Current Report on Form 8-K filed on July 13, 2015, File No. 000-20243.


~~(4)~~	~~Incorporated herein by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed on June 7, 2018, File No. 001-37495~~


~~(5)~~	~~Incorporated herein by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed on June 14, 2018, File No. 001-37495~~

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.



	~~EVINE Live~~iMedia Brands, Inc. (Registrant)
September ~~7, 2018~~10, 2019	By:	/s/ ~~ROBERT J. ROSENBLATT~~TIMOTHY A. PETERMAN
	~~Robert J. Rosenblatt~~	Timothy A. Peterman
		Chief Executive Officer (Principal Executive Officer)


September ~~7, 2018~~10, 2019	By:	/s/ ~~DIANA G. PURCEL~~MICHAEL R. PORTER
	~~Diana G. Purcel~~	Michael R. Porter
		~~Executive~~Senior Vice President, Chief Financial Officer (Principal Financial and Accounting Officer)

3036



	August 4, 2018		February 3, 2018		July 29, 2017		January 28, 2017
Cash	$	28,142,000	$	23,940,000	$	22,059,000	$	32,647,000
Restricted cash equivalents	450,000		450,000		450,000		450,000
Total cash and restricted cash equivalents	$	28,592,000	$	24,390,000	$	22,509,000	$	33,097,000



	For the Three-Month Period Ended August 4, 2018								For the Six-Month Period Ended August 4, 2018
	As Reported			Balance without adoption of ASC 606			Effect of Change		As Reported			Balance without adoption of ASC 606			Effect of Change
Net sales	$	150,799		$	150,147		$	652	$	307,304		$	306,693		$	611
Cost of sales	93,929			93,385			544		194,179			193,654			525
Operating expense:
Distribution and selling	47,958			47,951			7		96,845			96,759			86
Net loss	(40		)	(141		)	101		(3,026		)	(3,026		)	—



	Estimated Useful Life (In Years)	August 4, 2018					February 3, 2018
	Estimated Useful Life (In Years)	Gross Carrying Amount		Accumulated Amortization			Gross Carrying Amount		Accumulated Amortization
Finite-lived intangible assets	5-15	$	1,786,000	$	(419,000	)	$	1,786,000	$	(336,000	)