UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 10-Q [X]

[X]   Quarterly Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the period ended September 30, 2003 March 31, 2004
or

[  ]  Transition Report Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the transition period from _______________ to _______________

Commission File Number 0-30242 LAMAR ADVERTISING COMPANY

Lamar Advertising Company
Commission File Number 1-12407 LAMAR MEDIA CORP. (Exact
Lamar Media Corp.

(Exact name of registrants as specified in their charters) Delaware 72-1449411 Delaware 72-1205791 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 5551 Corporate Blvd., Baton Rouge, LA 70808 (Address of principle executive offices) (Zip Code) Registrants'

Delaware72-1449411
Delaware72-1205791
(State or other jurisdiction of incorporation or(I.R.S Employer
organization)Identification No.)
5551 Corporate Blvd., Baton Rouge, LA70808
(Address of principle executive offices)(Zip Code)

Registrants’ telephone number, including area code: (225) 926-1000

Indicate by check mark whether each registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes (X)[X] No ( ) [  ]

Indicate by check mark whether Lamar Advertising Company is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act: Yes (X)[X] No ( ) [  ]

Indicate by check mark whether Lamar Media Corp. is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act: Yes ( )[  ] No (X) [X]

The number of shares of Lamar Advertising Company'sCompany’s Class A common stock outstanding as of October 31, 2003: 86,868,657 May 4, 2004: 88,124,826

The number of shares of the Lamar Advertising Company'sCompany’s Class B common stock outstanding as of October 31, 2003: 16,417,073 May 4, 2004: 15,672,527

The number of shares of Lamar Media Corp. common stock outstanding as of October 31, 2003:May 4, 2004: 100 THIS COMBINED FORM

This combined Form 10-Q IS SEPARATELY FILED BYis separately filed by (i) LAMAR ADVERTISING COMPANY ANDLamar Advertising Company and (ii) LAMAR MEDIA CORP. (WHICH IS A WHOLLY OWNED SUBSIDIARY OF LAMAR ADVERTISING COMPANY)Lamar Media Corp. (which is a wholly owned subsidiary of Lamar Advertising Company). LAMAR MEDIA CORP. MEETS THE CONDITIONS SET FORTH IN GENERAL INSTRUCTIONLamar Media Corp. meets the conditions set forth in general instruction H(1) (a) ANDand (b) OF FORMof Form 10-Q AND IS, THEREFORE, FILING THIS FORM WITH THE REDUCED DISCLOSURE FORMAT PERMITTED BY SUCH INSTRUCTION. and is, therefore, filing this form with the reduced disclosure format permitted by such instruction.


NOTE REGARDING FORWARD-LOOKING STATEMENTS

This combined Quarterly Report on Form 10-Q of Lamar Advertising Company (the "Company"“Company”) and Lamar Media Corp. ("(“Lamar Media"Media”) contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These are statements that relate to future periods and include statements about the Company's,Company’s, and Lamar Media's: - Media’s:

expected operating results; -

market opportunities; -

acquisition opportunities; -

ability to compete; and -

stock price.

Generally, the words anticipates, believes, expects, intends, estimates, projects, plans and similar expressions identify forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the Company'sCompany’s and Lamar Media'sMedia’s actual results, performance or achievements or industry results, to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. These risks, uncertainties and other important factors include, among others: - -

risks and uncertainties relating to the Company'sCompany’s significant indebtedness; - -

the demand for outdoor advertising;

the performance of the U.S. economy generally and the level of expenditures on outdoor advertising particularly; - -

the Company'sCompany’s ability to renew expiring contracts at favorable rates; - -

the integration of companies that the Company acquires and its ability to recognize cost savings or operating efficiencies as a result of these acquisitions; - -

the Company'sCompany’s need for and ability to obtain additional funding for acquisitions or operations; and - -

the regulation of the outdoor advertising industry by federal, state and local governments.

For a further description of these and other risks and uncertainties, the Company encourages you to read carefully read the portion of the combined Annual Report on Form 10-K for the year ended December 31, 20022003 of the Company and Lamar Media (the "2002“2003 Combined Form 10-K"10-K”) under the caption "Factors“Factors Affecting Future Operating Results"Results” in Item 7 - Management'sManagement’s Discussion and Analysis of Financial Condition and Results of Operations filed with the SEC on March 26, 2003. 10, 2004.

The forward-looking statements contained in this combined Quarterly Report on Form 10-Q speak only as of the date of this combined report. Lamar Advertising Company and Lamar Media Corp. expressly disclaim any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained in this combined Quarterly Report to reflect any change in their expectations with regard thereto or any change in events, conditions or circumstances on which any forward-looking statement is based, except as may be required by law.


CONTENTS

Page ----
PART I - FINANCIAL INFORMATION
ITEM 1.
1
2
3
4 - 8 7
8
9
10
11
ITEM 2. Management's12 - 20 16
ITEM 3.17
ITEM 4.17
PART II - OTHER INFORMATION
ITEM 2.18
ITEM 6.18
18
19
Amendment to Credit Agreement
Tranche C Term Loan Agreement
Certification of CEO under Section 302
Certification of CFO under Section 302
Certification Pursuant to 18 U.S.C. Section 1350


PART I - FINANCIAL INFORMATION

ITEM 1.- FINANCIAL STATEMENTS

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED) (IN
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
September 30, December 31, 2003 2002 ------------- ----------- ASSETS Current assets: Cash and cash equivalents $ 6,492 $ 15,610 Cash on deposit for debt extinguishment - 266,657 Receivables, net of allowance for doubtful accounts of $5,153 and $4,914 in 2003 and 2002, respectively 98,200 92,382 Prepaid expenses 43,914 30,091 Deferred income tax asset 6,405 6,428 Other current assets 6,821 7,315 ------------ ----------- Total current assets 161,832 418,483 ------------ ----------- Property, plant and equipment 1,924,603 1,850,657 Less accumulated depreciation and amortization (650,119) (566,889) ------------ ----------- Net property, plant and equipment 1,274,484 1,283,768 ------------ ----------- Goodwill 1,237,867 1,178,428 Intangible assets 996,439 988,953 Other assets - non-current 30,531 18,474 ------------ ----------- Total assets $ 3,701,153 $ 3,888,106 ============ =========== LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Trade accounts payable $ 13,751 $ 10,051 Current maturities of long-term debt 5,040 4,687 Current maturities related to debt extinguishment -- 255,000 Accrued expenses 36,606 38,881 Deferred income 15,395 13,942 ------------ ----------- Total current liabilities 70,792 322,561 ------------ ----------- Long-term debt 1,760,389 1,734,746 Deferred income taxes 100,104 114,260 Other liabilities 44,918 7,366 ------------ ----------- Total liabilities 1,976,203 2,178,933 ------------ ----------- Stockholders' equity: Series AA preferred stock, par value $.001, $63.80 cumulative dividends, authorized 5,720 shares; 5,719 shares issued and outstanding at 2003 and 2002 -- -- Class A preferred stock, par value $638, $63.80 cumulative dividends, 10,000 shares authorized; 0 shares issued and outstanding at 2003 and 2002 -- -- Class A common stock, par value $.001, 175,000,000 shares authorized, 86,867,157 and 85,077,038 shares issued and outstanding at 2003 and 2002, respectively 87 85 Class B common stock, par value $.001, 37,500,000 shares authorized, 16,417,073 shares issued and outstanding at 2003 and 2002 16 16 Additional paid-in capital 2,093,738 2,036,709 Accumulated deficit (368,891) (327,637) ------------ ----------- Stockholders' equity 1,724,950 1,709,173 ------------ ----------- Total liabilities and stockholders' equity $ 3,701,153 $ 3,888,106 ============ ===========
         
  March 31, December 31,
  2004
 2003
  (unaudited)    
ASSETS        
Current assets:        
Cash and cash equivalents $6,120  $7,797 
Receivables, net of allowance for doubtful accounts of $4,914 in 2004 and 2003  92,023   90,567 
Prepaid expenses  44,958   32,377 
Deferred income tax assets  6,258   6,051 
Other current assets  7,347   7,325 
   
 
   
 
 
Total current assets  156,706   144,117 
   
 
   
 
 
Property, plant and equipment  1,954,284   1,933,003 
Less accumulated depreciation and amortization  (710,445)  (679,205)
   
 
   
 
 
Net property, plant and equipment  1,243,839   1,253,798 
   
 
   
 
 
Goodwill  1,248,061   1,240,275 
Intangible assets  945,485   966,998 
Other assets  29,030   32,159 
   
 
   
 
 
Total assets $3,623,121  $3,637,347 
   
 
   
 
 
LIABILITIES AND STOCKHOLDERS’ EQUITY        
Current liabilities:        
Trade accounts payable $8,810  $8,813 
Current maturities of long-term debt  20,703   5,044 
Accrued expenses  29,922   45,986 
Deferred income  15,086   14,372 
   
 
   
 
 
Total current liabilities  74,521   74,215 
   
 
   
 
 
Long-term debt  1,676,755   1,699,819 
Deferred income tax liabilities  90,751   94,542 
Asset retirement obligation  39,201   36,857 
Other liabilities  8,344   9,109 
   
 
   
 
 
Total liabilities  1,889,572   1,914,542 
   
 
   
 
 
Stockholders’ equity:        
Series AA preferred stock, par value $.001, $63.80 cumulative dividends, authorized 5,720 shares; 5,719 shares issued and outstanding at 2004 and 2003      
Class A preferred stock, par value $638, $63.80 cumulative dividends, 10,000 shares authorized; 0 shares issued and outstanding at 2004 and 2003      
Class A common stock, par value $.001, 175,000,000 shares authorized, 87,989,353 and 87,266,763 shares issued and outstanding at 2004 and 2003, respectively  88   87 
Class B common stock, par value $.001, 37,500,000 shares authorized, 15,797,527 and 16,147,073 shares issued and outstanding at 2004 and 2003, respectively  16   16 
Additional paid-in capital  2,110,836   2,097,555 
Accumulated deficit  (377,391)  (374,853)
   
 
   
 
 
Stockholders’ equity  1,733,549   1,722,805 
   
 
   
 
 
Total liabilities and stockholders’ equity $3,623,121  $3,637,347 
   
 
   
 
 

See accompanying notes to condensed consolidated financial statements.

-1-


LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED) (IN
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
Three Months Ended Nine Months Ended September 30, September 30, 2003 2002 2003 2002 ---- ---- ---- ---- Net revenues $ 211,720 $ 201,918 $ 604,119 $ 580,985 ------------- ------------- ------------- ------------- Operating expenses (income) Direct advertising expenses 74,571 71,685 219,489 205,544 General and administrative expenses 36,098 33,721 107,615 101,853 Corporate expenses 6,631 8,604 18,541 21,095 Depreciation and amortization 70,410 70,268 207,483 206,769 Loss (gain) on disposition of assets 242 (33) (616) (203) ------------- ------------- ------------- ------------- 187,952 184,245 552,512 535,058 ------------- ------------- ------------- ------------- Operating income 23,768 17,673 51,607 45,927 Other expense (income) Loss on extinguishment of debt 12,566 -- 29,493 -- Interest income (99) (387) (283) (774) Interest expense 21,524 27,182 67,871 81,199 ------------- ------------- ------------- ------------- 33,991 26,795 97,081 80,425 ------------- ------------- ------------- ------------- Loss before income tax benefit and cumulative effect of a change in accounting principle (10,223) (9,122) (45,474) (34,498) Income tax benefit (3,715) (3,134) (16,172) (12,039) ------------- ------------- ------------- ------------- Loss before cumulative effect of a change in accounting principle (6,508) (5,988) (29,302) (22,459) Cumulative effect of a change in accounting principle, net of tax -- -- (11,679) -- ------------- ------------- ------------- ------------- Net loss (6,508) (5,988) (40,981) (22,459) Preferred stock dividends 91 91 273 273 ------------- ------------- ------------- ------------- Net loss applicable to common stock $ (6,599) $ (6,079) $ (41,254) $ (22,732) ------------- ------------- ------------- ------------- Loss per common share: Loss before cumulative effect of a change in accounting principle $ (0.06) $ (0.06) $ (0.29) $ (0.23) Cumulative effect of a change in accounting principle -- -- (0.11) -- ------------- ------------- ------------- ------------- Net loss $ (0.06) $ (0.06) $ (0.40) $ (0.23) ============= ============= ============= ============= Weighted average common shares outstanding - basic and diluted 103,251,834 101,377,147 102,472,830 100,965,349 ============= ============= ============= =============
         
  Three Months Ended
  March 31,
  2004
 2003
Net revenues $200,976  $184,221 
   
 
   
 
 
Operating expenses (income)        
Direct advertising expenses  73,791   71,557 
General and administrative expenses  38,276   36,301 
Corporate expenses  7,159   6,546 
Depreciation and amortization  69,320   67,513 
Gain on disposition of assets  (929)  (30)
   
 
   
 
 
   187,617   181,887 
   
 
   
 
 
Operating income  13,359   2,334 
         
Other expense (income)        
Loss on extinguishment of debt     11,173 
Interest income  (59)  (118)
Interest expense  17,570   23,760 
   
 
   
 
 
   17,511   34,815 
   
 
   
 
 
Loss before income tax benefit and cumulative effect of a change in accounting principle  (4,152)  (32,481)
Income tax benefit  (1,705)  (11,888)
   
 
   
 
 
Loss before cumulative effect of a change in accounting principle  (2,447)  (20,593)
Cumulative effect of a change in accounting principle, net of tax benefit of $7,467     11,679 
   
 
   
 
 
Net loss  (2,447)  (32,272)
Preferred stock dividends  91   91 
   
 
   
 
 
Net loss applicable to common stock $(2,538) $(32,363)
   
 
   
 
 
Loss per common share:        
Loss before cumulative effect of a change in accounting principle $(0.02) $(0.20)
Cumulative effect of a change in accounting principle     (0.12)
   
 
   
 
 
Net loss $(0.02) $(0.32)
   
 
   
 
 
Weighted average common shares outstanding  103,607,466   101,667,397 
Incremental common shares from dilutive stock options      
Incremental common shares from convertible debt      
   
 
   
 
 
Weighted average common shares assuming dilution  103,607,466   101,667,397 
   
 
   
 
 

See accompanying notes to condensed consolidated financial statements.

-2-


LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED) (IN
(IN THOUSANDS)
Nine Months Ended September 30, 2003 2002 ---- ---- Cash flows from operating activities: Net loss $ (40,981) $ (22,459) Adjustments to reconcile net loss to net cash provided by operating activities: Depreciation and amortization 207,483 206,769 Gain on disposition of assets (616) (203) Deferred tax benefit (15,862) (7,661) Provision for doubtful accounts 6,454 6,378 Loss on debt extinguishment 29,493 -- Cumulative effect of a change in accounting principle, net of tax 11,679 -- Changes in operating assets and liabilities: (Increase) decrease in: Receivables (11,871) (12,208) Prepaid expenses (14,120) (12,753) Other assets (2,229) (4,559) Increase (decrease) in: Trade accounts payable 3,700 (2,139) Accrued expenses (3,378) (1,150) Other liabilities 1,378 3,481 --------- --------- Cash flows provided by operating activities 171,130 153,496 --------- --------- Cash flows from investing activities: Acquisitions (124,967) (74,041) Capital expenditures (61,299) (56,938) Proceeds from disposition of assets 2,913 2,048 --------- --------- Cash flows used in investing activities (183,353) (128,931) --------- --------- Cash flows from financing activities: Debt issuance costs (9,800) (1,076) Net proceeds from issuance of common stock 5,451 12,697 Principal payments on long-term debt (667,280) (50,192) Net borrowings under credit agreements -- 60,000 Cash from deposits for debt extinguishment 266,657 -- Net proceeds from note offerings and new note payable 408,350 40 Dividends (273) (273) --------- --------- Cash flows provided by financing activities 3,105 21,196 --------- --------- Net (decrease) increase in cash and cash equivalents (9,118) 45,761 Cash and cash equivalents at beginning of period 15,610 12,885 --------- --------- Cash and cash equivalents at end of period $ 6,492 $ 58,646 --------- --------- Supplemental disclosures of cash flow information: Cash paid for interest $ 66,010 $ 85,252 ========= ========= Cash paid for state and federal income taxes $ 390 $ 481 ========= ========= Common stock issuance related to acquisitions $ 50,630 $ 56,100 ========= =========
         
  Three Months Ended
  March 31,
  2004
 2003
Cash flows from operating activities:        
Net loss $(2,447) $(32,272)
Adjustments to reconcile net loss to net cash provided by operating activities:        
Depreciation and amortization  69,320   67,513 
Gain on disposition of assets  (929)  (30)
Deferred tax benefit  (2,015)  (11,982)
Provision for doubtful accounts  1,248   2,325 
Loss on debt extinguishment     11,173 
Cumulative effect of a change in accounting principle, net of tax     11,679 
Changes in operating assets and liabilities:        
(Increase) decrease in:        
Receivables  (1,649)  (475)
Prepaid expenses  (12,779)  (11,533)
Other assets  234   (1,422)
Increase (decrease) in:        
Trade accounts payable  (2)  371 
Accrued expenses  (16,064)  (15,441)
Other liabilities  681   1,148 
   
 
   
 
 
Cash flows provided by operating activities  35,598   21,054 
   
 
   
 
 
Cash flows from investing activities:        
Acquisitions  (21,048)  (6,638)
Capital expenditures  (15,891)  (17,808)
Proceeds from disposition of assets  1,135   938 
   
 
   
 
 
Cash flows used in investing activities  (35,804)  (23,508)
   
 
   
 
 
Cash flows from financing activities:        
Debt issuance costs  (1,003)  (8,356)
Net proceeds from issuance of common stock  7,028   953 
Principal payments on long-term debt  (2,405)  (264,449)
Net payments under credit agreements  (5,000)   
Cash from deposits for debt extinguishment     266,657 
Dividends  (91)  (91)
   
 
   
 
 
Cash flows used in financing activities  (1,471)  (5,286)
   
 
   
 
 
Net decrease in cash and cash equivalents  (1,677)  (7,740)
Cash and cash equivalents at beginning of period  7,797   15,610 
   
 
   
 
 
Cash and cash equivalents at end of period $6,120  $7,870 
   
 
   
 
 
Supplemental disclosures of cash flow information:        
Cash paid for interest $22,982  $27,792 
   
 
   
 
 
Cash paid for state and federal income taxes $140  $146 
   
 
   
 
 
Common stock issuance and warrants related to acquisitions $4,270  $18,000 
   
 
   
 
 

See accompanying notes to condensed consolidated financial statements.

-3-


LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED) (IN
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA) 1. Significant Accounting Policies

1.Significant Accounting Policies

The information included in the foregoing interim condensed consolidated financial statements is unaudited. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of the Company'sCompany’s financial position and results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the entire year. These condensed consolidated financial statements should be read in conjunction with the Company'sCompany’s consolidated financial statements and the notes thereto included in the 20022003 Combined Form 10-K.

Certain amounts in the prior year'syear’s condensed consolidated financial statements have been reclassified to conform with the current year presentation. These reclassifications had no effect on previously reported net loss. 2. Acquisitions

2.Acquisitions

On March 3, 2003, the Company purchased the stock of Delite Outdoor, Inc. for $18,000. The purchase price consisted of 588,543 shares of Lamar Advertising Class A common stock valued at $18,000. Effective May 1, 2003,January 8, 2004, the Company purchased the assets of Outdoor Media Group, Inc. for $40,000.Advantage Advertising, LLC valued at approximately $7,158. The purchase price consisted of 307,134 sharesapproximately $5,728 cash at closing and the exercise of Lamar Advertising Class A common stock as well asan option agreement previously entered into, valued at approximately $30,000 cash. $1,430.

On June 2, 2003,January 30, 2004, the Company purchased the stockassets of Adams Outdoor,Action Advertising, Inc. for approximately $40,137. Thea cash purchase price included 501,626 shares of Lamar Advertising Class A common stock and approximately $22,637 cash. $8,610.

During the ninethree months ended September 30, 2003,March 31, 2004, the Company completed additional acquisitions of outdoor advertising assets for a total purchase price of approximately $78,798,$10,980, which consisted of the issuance of 152,79268,986 shares of Lamar Advertising Class A common stock valued at $2,476, warrants valued at $1,794 and $73,668$6,710 cash.

Each of these acquisitions was accounted for under the purchase method of accounting, and, accordingly, the accompanying consolidated financial statements include the results of operations of each acquired entity from the date of acquisition. The acquisition costs have been allocated to assets acquired and liabilities assumed based on fair market value at the dates of acquisition. The following is a summary of the preliminary allocation of the acquisition costs in the above transactions.
Delite Adams Outdoor Outdoor Outdoor Media Inc. Inc. Group, Inc. Other Total ------- ------- ----------- ------ ------- Current assets 911 1,327 19 435 2,692 Property, plant and equipment 4,580 2,299 2,793 14,015 23,687 Goodwill 43 24,254 17,111 18,031 59,439 Site locations 10,048 16,221 16,335 36,399 79,003 Non-competition agreements 145 -- -- 361 506 Customer lists and contracts 2,732 3,716 3,742 5,856 16,046 Other assets -- -- -- 6,666 6,666 Current liabilities 108 403 -- 445 956 Long-term liabilities 351 7,277 -- 2,520 10,148 ------- ------ -------- ------ ------- 18,000 40,137 40,000 78,798 176,935 ======= ====== ======== ====== =======

                 
  Advantage Action    
  Adv., LLC
 Adv., Inc.
 Other
 Total
Current assets $   110   36   146 
Property, plant and equipment  855   2,208   3,534   6,597 
Goodwill  2,854      4,932   7,786 
Site locations  2,806   5,064   1,949   9,819 
Non-competition agreements     40   79   119 
Customer lists and contracts  643   1,188   450   2,281 
   
 
   
 
   
 
   
 
 
  $7,158   8,610   10,980   26,748 
   
 
   
 
   
 
   
 
 

-4-


LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED) (IN
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)

Summarized below are certain unaudited pro forma statements of operations data for the three months ended March 31, 2004 and nine months ended September 30,March 31, 2003 and September 30, 2002 as if each of the above acquisitions and the acquisitions occurring in 2002,2003, which were fully described in the 20022003 Combined Form 10-K, had been consummated as of January 1, 2002 and the adoption of SFAS No. 143 as of January 1, 2002.2003. This pro forma information does not purport to represent what the Company'sCompany’s results of operations actually would have been had such transactions occurred on the date specified or to project the Company'sCompany’s results of operations for any future periods.
Three Months Ended Nine Months Ended September 30, September 30, 2003 2002 2003 2002 ---- ---- ---- ---- Net revenues $ 211,746 $ 208,194 $ 611,753 $ 602,291 --------- --------- --------- --------- Net loss applicable to common stock $ (6,612) $ (7,779) $ (42,470) $ (27,541) --------- --------- --------- --------- Net loss per common share $ (0.06) $ (0.08) $ (0.41) $ (0.27) --------- --------- --------- ---------

         
  Three Months Ended
  March 31,
  2004
 2003
Net revenues $201,230  $189,935 
   
 
   
 
 
Net loss applicable to common stock $(2,534) $(33,430)
   
 
   
 
 
Net loss per common share $(0.02) $(0.32)
   
 
   
 
 

3. Goodwill and Other Intangible Assets

The following is a summary of intangible assets at September 30, 2003March 31, 2004 and December 31, 2002.
September 30, 2003 December 31, 2002 Estimated ------------------ ----------------- Life Gross Carrying Accumulated Gross Carrying Accumulated (Years) Amount Amortization Amount Amortization ------- -------------- ------------ -------------- ------------ Amortizable Intangible Assets: Debt issuance costs and fees 7 - 10 $ 51,621 $ 20,976 $ 52,202 $ 27,533 Customer lists and contracts 7 - 10 387,833 235,393 371,787 196,084 Non-competition agreements 3 - 15 57,529 44,608 57,023 39,458 Site locations 15 1,016,775 226,181 937,773 177,016 Other 5 - 15 17,029 7,190 15,997 5,738 ------ ---------- --------- ----------- ---------- 1,530,787 534,348 1,434,782 445,829 Unamortizable Intangible Assets: Goodwill $1,491,502 $ 253,635 $ 1,432,063 $ 253,635
2003.

                     
      March 31, 2004 December 31, 2003
  Estimated 
 
  Life Gross Carrying Accumulated Gross Carrying Accumulated
Amortizable Intangible Assets:
 (Years)
 Amount
 Amortization
 Amount
 Amortization
Debt issuance costs and fees  7 – 10  $50,141  $22,098  $49,138  $20,783 
Customer lists and contracts  7 – 10   391,072   261,598   388,791   248,617 
Non-competition agreements  3 – 15   57,783   47,782   57,664   46,197 
Site locations  15   1,030,855   260,306   1,021,037   243,170 
Other  5 – 15   13,612   6,194   17,578   8,443 
       
 
   
 
   
 
   
 
 
       1,543,463   597,978   1,534,208   567,210 
Unamortizable Intangible Assets:                    
Goodwill     $1,501,696  $253,635  $1,493,910  $253,635 

The changes in the gross carrying amount of goodwill for the ninethree months ended September 30, 2003March 31, 2004 are as follows: Balance as of December 31, 2002 $ 1,432,063 Goodwill acquired during the nine months ending September 30, 2003 59,439 Impairment losses -- ---------------- Balance as of September 30, 2003 $ 1,491,502 ================

     
Balance as of December 31, 2003 $1,493,910 
Goodwill acquired during the three months ending March 31, 2004  7,786 
Impairment losses   
   
 
 
Balance as of March 31, 2004 $1,501,696 
   
 
 

-5-


LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED) (IN
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA) 4. Long-Term Debt

4.Long-Term Debt

On December 23, 2002,February 6, 2004, Lamar Media Corp. completed an offering of $260,000amended its credit agreement dated March 7, 1/4% Senior Subordinated Notes due 2013. These notes are unsecured senior subordinated obligations subordinated2003 whereby it changed its $975,000 term facility to all of Lamar Media's existinginclude a $425,000 Tranche A and any future senior debt, ranked equally with all of Lamar Media's existing and future senior subordinated debt and ranked senior to any future subordinated debt of Lamar Media.a $550,000 Tranche C facility. The net proceeds from the issuance and sale of these notes, together with additional cash, was used to redeem all of the outstanding $255,000 principal amount of Lamar Media's 9 5/8% Senior Subordinated Notes due 2006 on January 22, 2003 at a redemption price equal to 103.208% of the aggregate principal amount thereof plus accrued interest through the redemption date of approximately $3,477 for a total redemption price of approximately $266,657. The Company recorded a loss on the extinguishment of debt of $11,173 in the first quarter of 2003 that consisted of a prepayment premium of $8,180 and associated debt issuance costs of $2,993. On June 12, 2003, Lamar Media Corp. issued $125,000 7 1/4% Senior Subordinated Notes due 2013 as an add on to the $260,000 issued in December 2002. The issue price of the $125,000 7 1/4% Notes was 103.661% of the principal amount of the notes, which yields an effective rate of 6 5/8% . The proceeds of the issuance were used to redeem approximately $100,000 of Lamar Media's 8 5/8% senior subordinated notes for a redemption price equal to 104.313% ofpay off the principal amount ofTranche B facility and the notes. The Company recorded a loss on extinguishment oftotal debt of $5,754 in the second quarter of 2003 related to this prepayment. Approximately $100,000 in aggregate principal amount of Lamar Media's 8 5/8% notes remain outstanding following this redemption. On June 16, 2003, the Company issued $287,500 2 7/8% Convertible Notes due 2010. The net proceeds from these notes together with additional cash were used on July 16, 2003 to redeem all of the Company's outstanding 5 1/4% convertible notes due 2006 in aggregate principal amount of approximately $287,500 for a redemption price equal to 103.0% of the principal amount of notes. The Company recorded a loss on extinguishment of debt in the third quarter of 2003 of $12,566 related to this redemption. 5. Asset Retirement Obligation remained unchanged.

5.Asset Retirement Obligation

Effective January 1, 2003, the Company adopted Statement of Financial Accounting Standard (SFAS) No. 143, "Accounting“Accounting for Asset Retirement Obligations,"Obligations” (Statement 143), and recorded a loss of $11,679 as the cumulative effect of a change in accounting principle, which is net of aan income tax benefit of $7,467. Prior to its adoption of SFAS No.Statement 143, the Company expensed these costs at the date of retirement. Also, as of January 1, 2003, the Company recorded additions to property, plant and equipment totaling $23,114 under the provisions of SFAS No. 143.

All of the Company'sCompany’s asset retirement obligations relate to the Company'sCompany’s structure inventory that it considers would be retired upon dismantlement of the advertising structure. The following table reflects information related to our asset retirement obligations:

     
Balance at December 31, 2003 $36,857 
Additions to asset retirement obligations  1,577 
Accretion expense  1,158 
Liabilities settled  (391)
   
 
 
Balance at March 31, 2004 $39,201 
   
 
 

Balance at January 1, 2003 $ 33,467 Additions to asset retirement obligations 1,326 Accretion expense 1,745 Liabilities settled (462) -------- Balance at September 30, 2003 $ 36,076 --------
6.Stock-Based Compensation
The following pro forma data summarizes the Company's net loss and net loss per common share as if the Company had adopted the provisions of SFAS No. 143 on January 1, 2002, including an associated pro forma asset retirement obligation on that date of $30,875.
Nine months ended September 30, 2002 ------------------ Net loss applicable to common stock, as reported $(22,732) Pro forma adjustments to reflect retroactive adoption of SFAS No. 143 (11,044) -------- Pro forma net loss applicable to common stock $(33,776) ======== Net loss per common share - basic and diluted: Net loss, as reported $ (0.23) Net loss, pro forma $ (0.33)
-6- LAMAR ADVERTISING COMPANY AND SUBSIDIARIES NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA) 6. Stock-Based Compensation

The Company accounts for its stock option plan under the intrinsic value method in accordance with the provisions of Accounting Principles Board (APB) Opinion No. 25, "Accounting“Accounting for Stock Issued to Employees"Employees”, and related interpretations. As such, compensation expense is recorded on the date of grant only if the current market price of the underlying stock exceeds the exercise price. SFAS No. 123, "Accounting“Accounting for Stock-Based Compensation"Compensation” and SFAS No. 148, "Accounting“Accounting for Stock-Based Compensation - Transition and Disclosure an amendment of FASB Statement No. 123" permits123” permit entities to recognize as an expense over the vesting period, the fair value of all stock-based awards on the date of grant. Alternatively, SFAS No. 123 also allows entities to continue to apply the provisions of APB Opinion No. 25 and provide pro forma net income and pro forma earnings per share disclosures for employee stock option grants made in 1995 and future years as if the fair-value-based method defined in SFAS No. 123 has been applied.

The following table illustrates the effect on net loss and loss per common share as if we had applied the fair value recognition provisions of SFAS No. 123 to stock-based employee compensation:

         
  Three months ended
  March 31,
  2004
 2003
Net loss applicable to common stock, as reported $(2,538) $(32,363)
Deduct: Total stock based employee compensation expense determined under fair value based method for all awards, net of related tax effects  (3,861)  (1,011)
   
 
   
 
 
Pro forma net loss applicable to common stock $(6,399) $(33,374)
   
 
   
 
 
Net loss per common share – basic and diluted        
Net loss, as reported $(0.02) $(0.32)
Net loss, pro forma $(0.06) $(0.33)

-6-


LAMAR ADVERTISING COMPANY
AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

Three Months Ended Nine Months Ended September 30, September 30, 2003 2002 2003 2002 ---- ---- ---- ---- Net loss applicable to common stock, as reported $ (6,599) $ (6,079) $(41,254) $(22,732) Deduct: Total stock based employee compensation expense determined under fair value based method for all awards, net
7.Summarized Financial Information of related tax effects (964) (1,628) (2,942) (5,470) -------- -------- -------- -------- Pro forma net loss applicable to common stock $ (7,563) $ (7,707) $(44,196) $(28,202) -------- -------- -------- -------- Net loss per common share - basic and diluted Net loss, as reported $ (0.06) $ (0.06) $ (0.40) $ (0.23) Net loss, pro forma $ (0.07) $ (0.08) $ (0.43) $ (0.28) Subsidiaries
7. Summarized Financial Information of Subsidiaries

Separate financial statements of each of the Company'sCompany’s direct or indirect wholly owned subsidiaries that have guaranteed Lamar Media'sMedia’s obligations with respect to its publicly issued notes (collectively, the Guarantors) are not included herein because the Company has no independent assets or operations, the guarantees are full and unconditional and joint and several and the only subsidiary that is not a guarantor is considered to be minor. Lamar Media'sMedia’s ability to make distributions to Lamar Advertising is restricted under the terms of its bank credit facility and the indentures relating to Lamar Media'sMedia’s outstanding notes. As of September 30, 2003March 31, 2004 and December 31, 2002,2003, the net assets restricted as to transfers from Lamar Media Corp. to Lamar Advertising Company in the form of cash dividends, loans or advances were $1,940,622$1,948,778 and $1,915,035,$1,937,244, respectively. 8. Earnings Per Share

8.Earnings Per Share

Earnings per share are computed in accordance with SFAS No. 128, "Earnings“Earnings Per Share." The calculationscalculation of basic earnings per share excludeexcludes any dilutive effect of stock options and convertible debt whiledebt. The calculation of diluted earnings per share includes the dilutive effect of stock options and convertible debt. The number of potentially dilutive shares excluded from the calculation because of their anti-dilutive effect are 6,949,954is 6,125,133 and 6,547,6126,590,096 for the three months ended September 30, 2003March 31, 2004 and 2002 and 7,000,969 and 6,811,938 for the nine months ended September 30, 2003 and 2002, respectively. 9. Accounting Pronouncements 2003.

9.Accounting Pronouncements

In June 2002, the Financial Accounting Standards Board (FASB) issued SFAS No. 146, "Accounting for Costs Associated with Exit or Disposal Activities." SFAS No. 146 addresses financial accounting and reporting for costs associated with exit or disposal activities and nullified Emerging Issues Task Force (EITF) Issue 94-3, "Liability Recognition for Certain Employee Termination Benefits and Other Costs to Exit an Activity." The provisions of this Statement are effective for exit or disposal activities that are initiated after December 31, 2002, with early application encouraged. The adoption of SFAS No. 146 did not have a material effect on the Company's financial statements. -7- LAMAR ADVERTISING COMPANY AND SUBSIDIARIES NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA) In November 2002, the FASB issued Interpretation No. 45, "Guarantor's Accounting and Disclosure Requirements for Guarantees, Including Indirect Guarantees of Indebtedness to Others, an interpretation of FASB Statements No. 5, 57, and 107 and a rescission of FASB Interpretation No. 34." This Interpretation elaborates on the disclosures to be made by a guarantor in its interim and annual financial statements about its obligations under guarantees issued. The Interpretation also clarifies that a guarantor is required to recognize, at inception of a guarantee, a liability for the fair value of the obligation undertaken. The initial recognition and measurement provisions of the Interpretation are applicable to guarantees issued or modified after December 31, 2002 and did not have a material effect on the Company's financial statements. In January 2003, the FASB issued Interpretation No. 46 "Consolidation(revised December 2003), “Consolidation of Variable Interest Entities, an interpretation of ARB No. 51." This Interpretation addresses the consolidation by business enterprises of variable interest entities as defined in the Interpretation. The Interpretation applies immediately to variable interests in variable interest entities created after January 31, 2003 and to variable interests inexisting variable interest entities obtainedat the end of the period ending after January 31, 2003.March 15, 2004. The application of this Interpretation did not have a material effect on the Company'sCompany’s financial statements as the Company has no interest in variable interest entities. In April 2003, the FASB issued SFAS No. 149, "Amendment of Statement 133 on Derivative Instruments and Hedging Activities," which amends and clarifies financial accounting and reporting for derivative instruments, including certain derivative instruments embedded in other contracts (collectively referred

10.Subsequent Event

An unsolicited offer was made by Outdoor Promotions, Inc. to as derivatives) and for hedging activities under FASB Statement No. 133, "Accounting for Derivative Instruments and Hedging Activities." The Company adopted SFAS No. 149 for all contracts entered into or modified after June 30, 2003. The adoption of SFAS No. 149 did not have a material impact on its consolidated financial statements. In May 2003, the FASB issued SFAS No. 150, "Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity." Statement 150 affects the issuer's accounting for three types of freestanding financial instruments. One type is mandatory redeemable shares, which the issuing company is obligated to buy back in exchange for cash or other assets. A second type, which includes put options and forward purchase contracts, involves instruments that do or may require the issuer to buy back some of its shares in exchange for cash or other assets. The third type of instruments that are liabilities under this Statement is obligations that can be settled with shares, the monetary value of which is fixed, tied solely or predominately to a variable such as a market index, or varies inversely with the value of the issuers' shares. Statement 150 does not apply to features embedded in a financial instrument that is not a derivative in its entirety. Most of the guidance in Statement 150 is effective for all financial instruments entered into or modified after May 31, 2003, and otherwise is effective at the beginning of the first interim period beginning after June 15, 2003. Becauseselected transit advertising assets from the Company does not have any financial instruments covered by SFAS No. 150 outstanding, its adoption did not materially impactfor approximately $2,950. The sale of these assets was closed on April 23, 2004 at which time the Company's financial position, cash flows or results of operations. 10. Commitments and Contingent Liabilities In August 2002, a jury verdictcarrying value was rendered in a lawsuit filed against the Company in the amount of $32 in compensatory damages and $2,245 in punitive damages. As a result of the verdict, the Company recorded a $2,277 charge in its operating expenses during the quarter ended September 30, 2002. In May 2003, the Court ordered a reduction to the punitive damage award, which was subject to the plaintiff's consent. The plaintiff rejected the reduced award and the Court ordered a new trial. Based on legal analysis, management believes the best estimate of the Company's potential liability related to this claim is currently $1,277. The $1,000 reduction in the reserve for this liability was recorded as a reduction of corporate expenses in the second quarter of 2003. -8- approximately $7,030.

-7-


LAMAR MEDIA CORP.
AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED) (IN
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
September 30, December 31, 2003 2002 ---- ---- ASSETS Current assets: Cash and cash equivalents $ 6,492 $ 15,610 Cash on deposit for debt extinguishment -- 266,657 Receivables, net of allowance for doubtful accounts of $5,153 and $4,914 in 2003 and 2002, respectively 98,086 92,295 Prepaid expenses 43,914 30,091 Deferred income tax asset 6,405 6,428 Other current assets 6,821 7,315 ----------- ----------- Total current assets 161,718 418,396 ----------- ----------- Property, plant and equipment 1,924,603 1,850,657 Less accumulated depreciation and amortization (650,119) (566,889) ----------- ----------- Net property, plant and equipment 1,274,484 1,283,768 ----------- ----------- Goodwill 1,230,685 1,171,595 Intangible assets 981,051 975,998 Other assets - non-current 48,050 25,152 ----------- ----------- Total assets $ 3,695,988 $ 3,874,909 =========== =========== LIABILITIES AND STOCKHOLDER'S EQUITY Current liabilities: Trade accounts payable $ 13,751 $ 10,051 Current maturities of long-term debt 5,040 4,687 Current maturities related to debt extinguishment -- 255,000 Accrued expenses 26,763 25,981 Deferred income 15,395 13,942 ----------- ----------- Total current liabilities 60,949 309,661 ----------- ----------- Long-term debt 1,472,889 1,447,246 Deferred income taxes 125,890 129,924 Other liabilities 44,918 7,366 ----------- ----------- Total liabilities 1,704,646 1,894,197 ----------- ----------- Stockholder's equity: Common stock, $0.01 par value, authorized 3,000 shares; 100 shares issued and outstanding at September 30, 2003 and December 31, 2002, respectively -- -- Additional paid-in capital 2,333,482 2,281,901 Accumulated deficit (342,140) (301,189) ----------- ----------- Stockholder's equity 1,991,342 1,980,712 ----------- ----------- Total liabilities and stockholder's equity $ 3,695,988 $ 3,874,909 =========== ===========
         
  March 31, December 31,
  2004
 2003
  (unaudited)    
ASSETS        
Current assets:        
Cash and cash equivalents $6,120  $7,797 
Receivables, net of allowance for doubtful accounts of $4,914 in 2004 and 2003  91,930   90,413 
Prepaid expenses  44,958   32,377 
Deferred income tax asset  6,258   6,051 
Other current assets  7,347   7,324 
   
 
   
 
 
Total current assets  156,613   143,962 
   
 
   
 
 
Property, plant and equipment  1,954,284   1,933,003 
Less accumulated depreciation and amortization  (710,445)  (679,205)
   
 
   
 
 
Net property, plant and equipment  1,243,839   1,253,798 
   
 
   
 
 
Goodwill  1,240,592   1,232,857 
Intangible assets  931,540   952,347 
Other assets  40,633   50,744 
   
 
   
 
 
Total assets $3,613,217  $3,633,708 
   
 
   
 
 
LIABILITIES AND STOCKHOLDER’S EQUITY        
Current liabilities:        
Trade accounts payable $8,810  $8,813 
Current maturities of long-term debt  20,703   5,044 
Accrued expenses  19,994   38,068 
Deferred income  15,086   14,372 
   
 
   
 
 
Total current liabilities  64,593   66,297 
   
 
   
 
 
Long-term debt  1,389,255   1,412,319 
Deferred income taxes  118,751   121,440 
Asset retirement obligation  39,201   36,857 
Other liabilities  8,344   9,109 
   
 
   
 
 
Total liabilities  1,620,144   1,646,022 
   
 
   
 
 
Stockholder’s equity:        
Common stock, $0.01 par value, authorized 3,000 shares; 100 shares issued and outstanding at March 31, 2004 and December 31, 2003      
Additional paid-in capital  2,340,204   2,333,951 
Accumulated deficit  (347,131)  (346,265)
   
 
   
 
 
Stockholder’s equity  1,993,073   1,987,686 
   
 
   
 
 
Total liabilities and stockholder’s equity $3,613,217  $3,633,708 
   
 
   
 
 

See accompanying notes to condensed consolidated financial statements. -9-

-8-


LAMAR MEDIA CORP.
AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED) (IN
(IN THOUSANDS)
Three Months Ended Nine Months Ended September 30, September 30, 2003 2002 2003 2002 ---- ---- ---- ---- Net revenues $ 211,720 $ 201,918 $ 604,119 $ 580,985 --------- --------- --------- --------- Operating expenses (income) Direct advertising expenses 74,571 71,685 219,489 205,544 General and administrative expenses 36,098 33,722 107,615 101,854 Corporate expenses 6,541 8,531 18,286 20,884 Depreciation and amortization 69,632 69,455 204,968 204,332 Loss (gain) on disposition of assets 242 (33) (616) (203) --------- --------- --------- --------- 187,084 183,360 549,742 532,411 --------- --------- --------- --------- Operating income 24,636 18,558 54,377 48,574 Other expense (income) Loss on debt extinguishment -- -- 16,927 -- Interest income (99) (387) (283) (774) Interest expense 18,786 23,408 57,242 69,878 --------- --------- --------- --------- 18,687 23,021 73,886 69,104 --------- --------- --------- --------- Income (loss) before income tax expense (benefit) and cumulative effect of a change in accounting principle 5,949 (4,463) (19,509) (20,530) Income tax expense (benefit) 2,578 (1,318) (6,050) (6,596) --------- --------- --------- --------- Income (loss) before cumulative effect of a change in accounting principle 3,371 (3,145) (13,459) (13,934) Cumulative effect of a change in accounting principle, net of tax -- -- (11,679) -- --------- --------- --------- --------- Net income (loss) $ 3,371 $ (3,145) $ (25,138) $ (13,934) ========= ========= ========= =========
         
  Three Months Ended
  March 31,
  2004
 2003
Net revenues $200,976  $184,221 
   
 
   
 
 
Operating expenses (income)        
Direct advertising expenses  73,791   71,557 
General and administrative expenses  38,276   36,301 
Corporate expenses  7,075   6,519 
Depreciation and amortization  68,788   66,682 
Gain on disposition of assets  (929)  (30)
   
 
   
 
 
   187,001   181,029 
   
 
   
 
 
Operating income  13,975   3,192 
         
Other expense (income)        
Loss on extinguishment of debt     11,173 
Interest income  (59)  (118)
Interest expense  15,504   19,986 
   
 
   
 
 
   15,445   31,041 
   
 
   
 
 
Loss before income tax benefit and cumulative effect of a change in accounting principle  (1,470)  (27,849)
Income tax benefit  (604)  (10,083)
   
 
   
 
 
Loss before cumulative effect of a change in accounting principle  (866)  (17,766)
Cumulative effect of a change in accounting principle, net of tax benefit of $7,467     (11,679)
   
 
   
 
 
Net loss $(866) $(29,445)
   
 
   
 
 

See accompanying notes to condensed consolidated financial statements. -10-

-9-


LAMAR MEDIA CORP.
AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED) (IN
(IN THOUSANDS)
Nine Months Ended September 30, 2003 2002 ---- ---- Cash flows from operating activities: Net loss $ (25,138) $ (13,934) Adjustments to reconcile net loss to net cash provided by operating activities: Depreciation and amortization 204,968 204,332 Gain on disposition of assets (616) (203) Deferred tax benefit (5,740) (2,218) Provision for doubtful accounts 6,454 6,378 Loss on debt extinguishment 16,927 -- Cumulative effect of change in accounting principle, net of tax 11,679 -- Changes in operating assets and liabilities: (Increase) decrease in: Receivables (11,844) (13,652) Prepaid expenses (14,120) (12,753) Other assets (13,070) (4,740) Increase (decrease) in: Trade accounts payable 3,700 (2,139) Accrued expenses (320) 1,368 Other liabilities 1,378 3,481 --------- --------- Cash flows provided by operating activities 174,258 165,920 --------- --------- Cash flows from investing activities: Acquisitions (123,666) (74,041) Capital expenditures (61,299) (56,938) Proceeds from disposition of assets 2,913 2,048 --------- --------- Cash flows used in investing activities (182,052) (128,931) --------- --------- Cash flows from financing activities: Debt issuance costs (9,051) (1,076) Dividend (15,813) -- Principal payments on long-term debt (371,155) (50,192) Net borrowings under credit agreements -- 60,000 Cash from deposits for debt extinguishment 266,657 -- Net proceeds from note offering and new note payable 128,038 40 --------- --------- Cash flows (used in) provided by financing activities (1,324) 8,772 --------- --------- Net (decrease) increase in cash and cash equivalents (9,118) 45,761 Cash and cash equivalents at beginning of period 15,610 12,885 --------- --------- Cash and cash equivalents at end of period $ 6,492 $ 58,646 ========= ========= Supplemental disclosures of cash flow information: Cash paid for interest $ 53,390 $ 70,159 ========= ========= Cash paid for state and federal income taxes $ 390 $ 481 ========= ========= Parent company stock contributed for acquisitions $ 50,630 $ 56,100 ========= =========
         
  Three Months Ended
  March 31,
  2004
 2003
Cash flows from operating activities:        
Net loss $(866) $(29,445)
Adjustments to reconcile net loss to net cash provided by operating activities:        
Depreciation and amortization  68,788   66,682 
Gain on disposition of assets  (929)  (30)
Deferred tax benefit  (914)  (10,177)
Provision for doubtful accounts  1,248   2,325 
Loss on debt extinguishment     11,173 
Cumulative effect of change in accounting principle, net of tax     11,679 
Changes in operating assets and liabilities:        
Increase (decrease) in:        
Receivables  (1,709)  (8,389)
Prepaid expenses  (12,779)  (11,533)
Other assets  7,091   (1,169)
Increase (decrease) in:        
Trade accounts payable  (2)  371 
Accrued expenses  (18,074)  (11,290)
Other liabilities  681   1,113 
   
 
   
 
 
Cash flows provided by operating activities  42,535   21,310 
   
 
   
 
 
Cash flows from investing activities:        
Acquisitions  (21,048)  (6,032)
Capital expenditures  (15,891)  (17,808)
Proceeds from disposition of assets  1,135   938 
   
 
   
 
 
Cash flows used in investing activities  (35,804)  (22,902)
   
 
   
 
 
Cash flows from financing activities:        
Debt issuance costs  (1,003)  (8,356)
Principal payments on long-term debt  (2,405)  (264,449)
Net borrowings under credit agreements  (5,000)   
Cash from deposits for debt extinguishment     266,657 
   
 
   
 
 
Cash flows used in financing activities  (8,408)  (6,148)
   
 
   
 
 
Net decrease in cash and cash equivalents  (1,677)  (7,740)
Cash and cash equivalents at beginning of period  7,797   15,610 
   
 
   
 
 
Cash and cash equivalents at end of period $6,120  $7,870 
   
 
   
 
 
Supplemental disclosures of cash flow information:        
Cash paid for interest $22,982  $20,245 
   
 
   
 
 
Cash paid for state and federal income taxes $140  $146 
   
 
   
 
 
Parent company stock and warrants contributed for acquisitions $4,270  $18,000 
   
 
   
 
 

See accompanying notes to condensed consolidated financial statements. -11-

-10-


LAMAR MEDIA CORP.
AND SUBSIDIARIES NOTES

NOTE TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED) (IN
(IN THOUSANDS, EXCEPT FOR SHARE DATA) 1. Significant Accounting Policies

1.Significant Accounting Policies

The information included in the foregoing interim condensed consolidated financial statements is unaudited. In the opinion of management all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of Lamar Media'sMedia’s financial position and results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the entire year. These condensed consolidated financial statements should be read in conjunction with Lamar Media'sMedia’s consolidated financial statements and the notes thereto included in the 20022003 Combined Form 10-K.

Certain amounts in the prior year'syear’s condensed consolidated financial statements have been reclassified to conform with the current year presentation. These reclassifications had no effect on previously reported results of operations.

Certain footnotes are not provided for the accompanying consolidated financial statements as the information in notes 2, 3, 4, 5, 7, 9 and 10 to the condensed consolidated financial statements of Lamar Advertising Company included elsewhere in this report is substantially equivalent to that required for the condensed consolidated financial statements of Lamar Media Corp. Earnings per share data is not provided for Lamar Media Corp. as it is a wholly owned subsidiary of Lamar Advertising Company. 2. Note Offering for Lamar Advertising Company On June 16, 2003, Lamar Advertising Company issued $287,500 2 7/8% Convertible Notes due 2010. The net proceeds from these notes together with additional cash were used to redeem all of Lamar Advertising Company's outstanding 5 1/4% convertible notes due 2006 in aggregate principal amount of approximately $287,500 on July 16, 2003 for a redemption price equal to 103.0% of the principal amount of notes. In connection with this offering, Lamar Media paid dividends to Lamar Advertising Company in the amount of $15,813 to fund the additional cash necessary for Lamar Advertising Company to complete this transaction. -12- ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

-11-


ITEM 2.MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This discussion contains forward-looking statements. Actual results could differ materially from those anticipated by the forward-looking statements due to the risks and uncertainties described in the section of this combined report on Form 10-Q entitled "Note“Note Regarding Forward-Looking Statements"Forward – Looking Statements” and described in the 20022003 Combined Form 10-K under the caption "Factors“Factors Affecting Future Operating Results." You should carefully consider carefully each of these risks and uncertainties in evaluating the Company'sCompany’s and Lamar Media'sMedia’s financial conditionconditions and results of operations. LAMAR ADVERTISING COMPANY Investors are cautioned not to place undue reliance on the forward-looking statements contained in this document. These statements speak only as of the date of this document, and the Company undertakes no obligation to update or revise the statements, except as may be required by law.

Lamar Advertising Company

The following is a discussion of the consolidated financial condition and results of operations of the Company for the nine months and three months ended September 30, 2003March 31, 2004 and 2002.2003. This discussion should be read in conjunction with the condensed consolidated financial statements of the Company and the related notes.

OVERVIEW

The Company'sCompany’s net revenues, which represent gross revenues less commissions paid to advertising agencies that contract for the use of advertising displays on behalf of advertisers, are derived primarily from the sale of advertising on outdoor advertising displays owned and operated by the Company. Since December 31, 2000, the Company has increased the number of outdoor advertising displays it operates by approximately 13% by completing acquisitions of outdoor advertising and transit assets for an aggregate purchase price of approximately $642 million, which included the issuance of 3,680,559 shares of Lamar Advertising Company Class A common stock valued at the time of issuance at approximately $136 million. The Company has financed its recent acquisitions and intends to finance its future acquisition activity from available cash, borrowings under its bank credit agreement and the issuance of Class A common stock. See "Liquidity and Capital Resources" below. As a result of acquisitions, the operating performance of individual markets and of the Company as a whole are not necessarily comparable on a year-to-year basis. The Company also provides acquisition-adjusted net revenue that includes adjustments to the 2002 results for acquisitions for the same time frame as actually owned in 2003. The Company's management believes that this additional information is useful in evaluating the Company's performance and provides investors and financial analysts with a better understanding of the Company's core operating results. In addition, it may be useful to investors when assessing the Company's period to period results. The Company's presentation of these measures, however, may not be comparable to similarly titled measures used by other companies and they should not be used as alternatives to net revenue or other GAAP measures as indicators of the Company's performance. The Company has provided a reconciliation of acquisition-adjusted net revenue to reported net revenue below. The Company relies on sales of advertising space for its revenues, and its operating results are therefore affected by general economic conditions, as well as trends in the advertising industry. Advertising spending is particularly sensitive to changes in general economic conditions.

Since December 31, 2001, the Company has increased the number of outdoor advertising displays it operates by approximately 3% by completing over 170 strategic acquisitions of outdoor advertising and transit assets for an aggregate purchase price of approximately $349 million, which included the issuance of 3,024,545 shares of Lamar Advertising Company Class A common stock valued at the time of issuance at approximately $109.2 million and warrants valued at the time of issuance of approximately $1.8 million. The Company has financed its recent acquisitions and intends to finance its future acquisition activity from available cash, borrowings under its bank credit agreement, as amended, and the issuance of Class A common stock. See “Liquidity and Capital Resources” below. As a result of acquisitions, the operating performance of individual markets and of the Company as a whole are not necessarily comparable on a year-to-year basis. The Company expects to continue to pursue acquisitions that complement the Company’s existing operations.

Growth of the Company'sCompany’s business requires expenditures for maintenance and capitalized costs associated with new billboard displays, logo sign and transit contracts, and the purchase of real estate and operating equipment. The following table presents a breakdown of capitalized expenditures for the three months ended March 31, 2004 and nine2003:

         
  Three months ended
  March 31,
  (in thousands)
  2004
 2003
Billboard $10,118  $10,100 
Logos  677   2,518 
Transit  331   710 
Land and buildings  3,303   2,889 
Property, plant and equipment  1,462   1,591 
   
 
   
 
 
Total capital expenditures $15,891  $17,808 
   
 
   
 
 

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RESULTS OF OPERATIONS

Three months ended September 30,March 31, 2004 compared to three months ended March 31, 2003 and 2002:
Three months ended Nine months ended September 30, September 30, (in thousands) (in thousands) 2003 2002 2003 2002 ---- ---- ---- ---- Billboard $14,512 $11,952 $39,733 $32,798 Logos 1,470 1,205 5,538 3,335 Transit 422 1,520 1,353 3,900 Land and buildings 2,181 4,194 8,100 11,600 PP&E 1,947 1,987 6,575 5,305 ------- ------- ------- ------- Total capital expenditures $20,532 $20,858 $61,299 $56,938 ======= ======= ======= =======
-13- RESULTS OF OPERATIONS NINE MONTHS ENDED SEPTEMBER 30, 2003 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30, 2002

Net revenues increased $23.1$16.8 million or 4.0%9.1% to $604.1$201.0 million for the ninethree months ended September 30, 2003March 31, 2004 from $581.0$184.2 million for the same period in 2002.2003. This increase was attributable primarily to (i) an increase in billboard net revenues of $19.9$16.4 million or 3.6%, (ii) a $1.9 million increase in logo sign revenue, which represents an increase of 6.7% over the prior year, and (iii) a $1.0 million increase in transit revenue, which represents a 16.7% increase over the prior year.9.6%. The increase in billboard net revenues of $19.9$16.4 million was due to both acquisition activity and internal growth while the increase in logo sign revenue of $1.9 million and transit revenue growth of $1.0 million was generated by internal growth across various markets within the logo sign and transit programs.growth. Net revenues for the ninethree months ended September 30, 2003March 31, 2004 as compared to acquisition-adjusted net revenue(1)revenue(1) for the ninethree months ended September 30, 2002,March 31, 2003, which includes adjustments for acquisitions for the same time frame as actually owned in 2003,2004, increased $9.0$11.1 million or 1.5%5.9% as a result of net revenue internal growth.

Operating expenses, exclusive of depreciation and amortization and gain on sale of assets, increased $17.1$4.8 million or 5.2%4.2% to $345.6$119.2 million for the ninethree months ended September 30, 2003March 31, 2004 from $328.5$114.4 million for the same period in 2002.2003. There was a $19.7$4.2 million increase as a result of additional operating expenses related to the operations of acquired outdoor advertising assets and increases in costs in operating the Company'sCompany’s core assets. Thisassets and a $0.6 million increase was offset by a $2.6 million decrease in corporate expenses duewhich is primarily related to the partial reversal innew national sales department established at the second quarter of 2003 of a charge relatedcorporate headquarters to a jury verdict rendered againstbetter serve the Company in the third quarter of 2002, which is discussed below. In the third quarter of 2002, the Company recorded a charge of $2.3 million related to a jury verdict rendered in August 2002 against the Company for compensatory and punitive damages. In May 2003, the Court ordered a reduction to the punitive damage award, which was subject to the plaintiff's consent. The plaintiff rejected the reduced award and the Court ordered a new trial. Based on legal analysis, management believes the best estimate of the Company's potential liability related to this claim is currently $1.3 million. The $1.0 million reduction in the reserve for this liability was recorded as a reduction of corporate expenses in the second quarter of 2003. Company’s national accounts.

Depreciation and amortization expense increased $0.7$1.8 million or 0.3%2.7% from $206.8$67.5 million for the ninethree months ended September 30, 2002March 31, 2003 to $207.5$69.3 million for the ninethree months ended September 30, 2003. March 31, 2004, due to continued acquisition activity and capital expenditures.

Due to the above factors, operating income increased $5.7$11.1 million to $51.6$13.4 million for ninethe three months ended September 30, 2003March 31, 2004 compared to $45.9$2.3 million for the same period in 2002. In January 2003, the Company's wholly owned subsidiary, Lamar Media Corp., redeemed all of its outstanding 9 5/8% Senior Subordinated Notes due 2006 in aggregate principal amount of approximately $255.0 million for a redemption price equal to 103.208% of the principal amount of the notes. In the first quarter of 2003, the Company recorded approximately $11.2 million as a loss on extinguishment of debt related to the prepayment of the 9 5/8% Senior Subordinated Notes due 2006 and the write-off of related debt issuance costs. In June 2003, Lamar Media Corp., redeemed $100.0 million in principal amount of its 8 5/8% Senior Subordinated Notes due 2007, for a redemption price equal to 104.313% of the principal amount of the notes. In the second quarter of 2003, the Company recorded a loss on extinguishment of debt of $5.8 million, related to this prepayment. Approximately $100.0 million in aggregate principal amount of our 8 5/8% notes remain outstanding following this redemption. In July, the Company redeemed all of it's outstanding 5 1/4 % Convertible Notes due 2006 in aggregate principal amount of approximately $287.5 million for a redemption price equal to 103.0% of the principal amount of the notes. As a result of this redemption, the Company recorded a loss on extinguishment of debt of $12.6 million. 2003.

Interest expense decreased $13.3$6.2 million from $81.2$23.8 million for the ninethree months ended September 30, 2002March 31, 2003 to $67.9$17.6 million for the ninethree months ended September 30, 2003March 31, 2004 as a result of lower interest rates both on existing and recently refinanced debt. In addition, for the three months ended March 31, 2004 there were no refinancing activities resulting in a loss on extinguishment of debt.

The increase in operating income, the absence of the loss on extinguishment of debt and the decrease in interest expense described above offset by the loss on extinguishment of debt resulted in a $11.0$28.3 million increasedecrease in loss before income taxes and cumulative effect of a change in accounting principle. The increase in this loss resulted in an increaseThere was a decrease in the income tax benefit of $4.1$10.2 million for the ninethree months ended September 30, 2003March 31, 2004 over the same period in 2002.2003. The effective tax rate for the ninethree months ended September 30, 2003March 31, 2004 is 35.6%41.1%. - ------------------------- (1) Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue:
Nine months ended September 30, (in thousands) 2003 2002 ---- ---- Reported net revenue $ 604,119 $ 580,985 Acquisition net revenue - 14,164 --------- --------- Acquisition-adjusted net revenue $ 604,119 $ 595,149 ========= =========
-14-

Due to the adoption of SFAS No. 143 during the three months ended March 31, 2003, the Company recorded a cumulative effect of a change in accounting principle in the amount of $11.7 million net of tax of $11.7 million. As a result of the above factors, the Company recognized a net loss for the nine months ended September 30, 2003 of $41.0 million, as compared to a net loss of $22.5 million for the same period in 2002. THREE MONTHS ENDED SEPTEMBER 30, 2003 COMPARED TO THREE MONTHS ENDED SEPTEMBER 30, 2002 Net revenues increased $9.8 million or 4.9% to $211.7 million for the three months ended September 30, 2003 from $201.9 million for the same period in 2002. This increase was attributable primarily to (i) an increase in billboard net revenues of $8.7 million or 4.6%, (ii) a $0.7 million increase in logo sign revenue, which represents an increase of 7.3% over the prior year, and (iii) a $0.3 million increase in transit revenue, which represents a 11.8% increase over the prior year. The increase in billboard net revenues of $8.7 million was due to acquisition activity while the increase in logo sign revenue of $0.7 million and transit revenue growth of $0.3 million was generated by internal growth across various markets within the logo sign and transit programs. Net revenues for the three months ended September 30, 2003 as compared to acquisition-adjusted net revenue(2) for the three months ended September 30, 2002, which includes adjustments for acquisitions for the same time frame as actually owned in 2003 increased $3.5 million or 1.7% as a result of net revenue internal growth. Operating expenses, exclusive of depreciation and amortization and gain or loss on sale of assets, increased $3.3 million or 2.9% to $117.3 million for the three months ended September 30, 2003 from $114.0 million for the same period in 2002. There was a $5.3 million increase as a result of additional operating expenses related to the operations of acquired outdoor advertising assets and increases in costs in operating the Company's core assets. This increase was offset by a $2.0 million decrease in corporate expenses primarily due to a jury verdict rendered against the Company in the third quarter of 2002, which is discussed below. In the third quarter of 2002, the Company recorded a charge of $2.3 million related to a jury verdict rendered in August 2002 against the Company for compensatory and punitive damages. In May, 2003, the Court ordered a reduction to the punitive damage award, which was subject to the plaintiff's consent. The plaintiff rejected the reduced award and the Court ordered a new trial. Based on legal analysis, management believes the best estimate of the Company's potential liability related to this claim is currently $1.3 million. The $1.0 million reduction in the reserve for this liability was recorded as a reduction of corporate expenses in the second quarter of 2003. Depreciation and amortization expense increased $0.1 million from $70.3 million for the three months ended September 30, 2002 to $70.4 million for the three months ended September 30, 2003. Due to the above factors, operating income increased $6.1 million to $23.8 million for three months ended September 30, 2003 compared to $17.7 million for the same period in 2002. In July 2003, the Company, redeemed all of its 5 1/4% Convertible Notes due 2006, for a redemption price equal to 103.0% of the principal amount of the notes. The redemption was funded by the issuance on June 16, 2003 of $287.5 million of 2 7/8% Convertible Notes due 2010. In the third quarter of 2003, the Company recorded a loss on extinguishment of debt of $12.6 million related to this prepayment. Interest expense decreased $5.7 million from $27.2 million for the three months ended September 30, 2002 to $21.5 million for the three months ended September 30, 2003 as a result of lower interest rates both on existing and recently refinanced debt. The increase in operating income and the decrease in interest expense described above offset by the loss on extinguishment of debt resulted in a $1.1 million increase in loss before income taxes and cumulative effect of a change in accounting principle. The increase in this loss, resulted in an increase in the income tax benefit of $0.6 million for the three months ended September 30, 2003 over the same period in 2002. The effective tax rate for the three months ended September 30, 2003 is 36.3%. - ------------------------ (2) Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue:
Three months ended September 30, (in thousands) 2003 2002 ---- ---- Reported net revenue $ 211,720 $ 201,918 Acquisition net revenue -- 6,255 --------- ---------- Acquisition-adjusted net revenue $ 211,720 $ 208,173 ========= ==========
-15- $7.5 million.

As a result of the above factors, the Company recognized a net loss for the three months ended September 30, 2003March 31, 2004 of $6.5$2.4 million, as compared to a net loss of $6.0$32.3 million for the same period in 2002. 2003.

On April 23, 2004, the Company sold transit advertising assets with a carrying value of approximately $7.0 million to Outdoor Promotions, Inc. for a purchase price of approximately $3.0 million, which will be recorded as a loss on disposition of assets in the second quarter of 2004. The sale of these assets is not expected to have a material effect on our revenues.


(1)Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue:
         
  Three months ended March 31,
  (in thousands)
  2004
 2003
Reported net revenue $200,976  $184,221 
Acquisition net revenue     5,621 
   
 
   
 
 
Acquisition-adjusted net revenue $200,976  $189,842 
   
 
   
 
 

The Company’s management believes that acquisition-adjusted net revenue is useful in evaluating the Company’s performance and provides investors and financial analysts a better understanding of the Company’s core operating results. The acquisition adjustments are intended to provide information that may be useful for investors when assessing period to period results. Our presentations of this measure, however, may not be comparable to similarly titled measures used by other companies.

-13-


LIQUIDITY AND CAPITAL RESOURCES

The Company has historically satisfied its working capital requirements with cash from operations and borrowings under its bank credit facility. The Company'sCompany’s wholly owned subsidiary, Lamar Media Corp., is the borrower under the bank credit facility and maintains all corporate cash balances. Any cash requirements of Lamar Advertising, therefore, must be funded by distributions from Lamar Media. The Company'sCompany’s acquisitions have been financed primarily with funds borrowed under the bank credit facility and issuance of its Class A common stock and debt securities. If an acquisition is made by one of the Company'sCompany’s subsidiaries using the Company'sCompany’s Class A common stock, a permanent contribution of additional paid-in-capital of Class A common stock is distributed to that subsidiary.

The Company'sCompany’s cash flows provided by operating activities increased to $171.1by $14.5 million for the ninethree months ended September 30, 2003March 31, 2004 due primarily to an increasea decrease in net loss of $29.8 million offset by a decrease in adjustments to reconcile net loss to cash provided by operating activities of $33.3$13.1 million, which primarily includes a decrease in the loss on early extinguishment of debt of $29.5$11.2 million, anda decrease in the cumulative effect of a change in accounting principle of $11.7 million offset by an increasea decrease in deferred income tax benefit of $8.2 million. This increase was offset by an increase in net loss of $18.5$10.0 million. In addition, as compared to the same period in 2002,2003, there were decreasesincreases in the change in receivables of $0.3$1.2 million in other assetsand prepaid expenses of $2.3$1.2 million, and decreases in other liabilities of $2.1$0.5 million, trade accounts payable of $0.4 million and in accrued expenses of $2.2$0.6 million and increasesoffset by a decrease in the change in trade accounts payableother assets of $5.8 million and prepaid expenses of $1.4$1.7 million.

Cash flows used in investing activities increased $54.5$12.3 million from $128.9$23.5 million in 20022003 to $183.4$35.8 million in 20032004 primarily due to the increase in cash used in acquisition activity by the Company in 20032004 of $50.9$14.4 million andoffset by a $4.4 million increasedecrease in cash used for capital expenditures. expenditures of $1.9 million.

Cash flows provided byused in financing activities decreased to $3.1by $3.8 million for the ninethree months ended September 30, 2003March 31, 2004 due to a $408.3 million increasedecrease in net proceeds from note offerings and new note payable, which is due to the issuance of Lamar Advertising's $287.5 million 2 7/8% Convertible Notes and Lamar Media's issuance of $125.0 million 7 1/4% Senior Subordinated Notes and cash from deposits for debt extinguishment of $266.7 million offset by a $617.1$262.0 million increasedecrease in principal payments of long-term debt due primarilyrelated to the redemption of Lamar Media's 9 5/8% Senior Subordinated Notes, 8 5/8% Senior Subordinated Notes and the Company's 5 1/4% Convertible Notes.Company’s refinancing activity in 2003. In addition, there was a $7.2$6.1 million decreaseincrease in proceeds from issuance of the Company'sCompany’s Class A common stock related to option activity, a $8.7$7.4 million increasedecrease in debt issuance costs and a $60.0$5.0 million decreaseincrease in borrowings fromnet payments under credit agreements.

During the ninethree months ended September 30, 2003,March 31, 2004, the Company financed its acquisition activity of approximately $175.6$25.3 million with borrowings under Lamar Media'sMedia’s revolving credit facility and cash on hand totaling $125.0$21.0 million as well as the issuance of shares of the Company'sCompany’s Class A common stock and warrants valued at the time of issuance at approximately $50.6$4.3 million. As of September 30, 2003, the Company had $219.3 million available under its revolving credit facility.

The Company'sCompany’s wholly owned subsidiary, Lamar Media Corp., replacedamended its bank credit facility within February 2004 whereby it changed its $975.0 million term facility which included a new bank credit$300 million Tranche A facility on March 7, 2003.and a $675 million Tranche B facility to a $425.0 million Tranche A and a $550.0 million Tranche C facility. The newtotal debt outstanding remained unchanged. The bank credit facility is comprised of a $225.0 million revolving bank credit facility and a $975.0 million term facility. The new bank credit facility also includes a $500.0 million incremental facility, which permits Lamar Media to request that its lenders enter into commitments to make additional term loans to it, up to a maximum aggregate amount of $500.0 million. The lenders have no obligation to make additional term loans to Lamar Media under the incremental facility, but may enter into such commitments in their sole discretion. At March 31, 2004, Lamar Media had $182.3 million available under its revolving bank credit facility.

In the future, Lamar Media has principal reduction obligations and revolver commitment reductions under its new bank credit agreement. In addition it has fixed commercial commitments. These commitments arewere detailed as follows:
Payments Due by Period (in millions) ---------------------------------------------- Contractual Balance at Less than 1 - 3 4 - 5 After 5 Obligations September 30, 2003 1 Year Years Years Years - ---------------------------------- --------------------- --------- ----- ----- ------- Long-Term Debt $ 1,765.4 5.0 110.0 261.3 1,389.1 Billboard site and building leases $ 839.3 112.6 178.4 136.3 412.0 --------------------- ----- ----- ----- ------- Total Payments due $ 2,604.7 117.6 288.4 397.6 1,801.1 ===================== ===== ===== ===== =======
Amount of Commitment Expiration Per Period --------------------------------------------- Other Commercial Total Amount Less than 1 - 3 4 - 5 After 5 Commitments Committed 1 Year Years Years Years - ------------------------- ------------ --------- ------ ----- ------- Revolving Bank Facility * $ 225.0 -- -- -- 225.0 ============ === === == ===== Standby Letters of Credit $ 5.7 1.4 4.3 -- -- ============ === === == =====
* Lamar Media had $0 outstanding at September 30, 2003. -16- In Januaryin the Company’s Annual Report on Form 10-K for the year ended December 31, 2003, Lamar Media redeemed all of its outstanding 9 5/8% Senior Subordinated Notes due 2006 in aggregate principal amount of approximately $255 million for a redemption price equal to 103.208% of the principal amount of the notes. As a result of this redemption, the Company recorded a losswhich was filed on extinguishment of debt of $11.2 million which consisted of a prepayment penalty of $8.2 millionMarch 10, 2004 and associated debt issuance costs of approximately $3.0 million. In June 2003, Lamar Media Corp. called for redemption $100.0 million of its $200.0 million 8 5/8% Senior Subordinated Notes due 2007. The redemption was funded by the issuance on June 12, 2003 of a $125.0 million add on to its $260.0 million 7 1/4% Notes due 2013 issued in December 2002. The issue price of the $125.0 million 7 1/4% Notes was 103.661% of the principal amount of the notes, which yields an effective rate of 6 5/8%. The redemption price of the $100.0 million 8 5/8% senior subordinated notes was equal to 104.313% of the principal amount of the notes. As a result of this redemption, the Company recorded a loss on extinguishment of debt of $5.8 million which consisted of a prepayment penalty of $4.3 million and associated debt issuance costs of approximately $1.5 million. Lamar Media intends to call its remaining $100.0 million of 8 5/8% Senior Subordinated Notes due 2007there have been no material changes during the fourth quarter of 2003 and fund the redemption with cash on hand and borrowings under its bank credit facility. In July 2003, the Company redeemed all of its $287.5 million 5 1/4% Convertible Notes due 2006. The redemption was funded by the issuance on June 16, 2003 of $287.5 million 2 7/8% Convertible Notes due 2010. The redemption price of the notes was equal to 103.0% of the principal amount of the notes. As a result of this redemption, the Company recorded a loss on extinguishment of debt of $12.6 million, which consisted of a prepayment penalty of $8.6 million and associated debt issuance costs of approximately $4.0 million. ended March 31, 2004.

Currently Lamar Media has outstanding approximately $100.0 million 8 5/8% Senior Subordinated Notes due 2007 and $385.0 million 7 1/4% Senior Subordinated Notes due 2013 issued in December 2002 and June 2003. The indenturesindenture relating to Lamar Media'sMedia’s outstanding notes restrict its ability to incur indebtedness other than: -

up to $1.2$1.3 billion of indebtedness under its bank credit facility; -

currently outstanding indebtedness or debt incurred to refinance outstanding debt; -

inter-company debt between Lamar Media and its subsidiaries or between subsidiaries;

certain purchase money indebtedness and - certain other debt incurredcapitalized lease obligations to acquire or lease property in the ordinary course of business (provided that allcannot exceed the greater of the above ranks junior in right$20 million or 5% of paymentLamar Media’s net tangible assets; and

additional debt not to the notes that has a maturity or mandatory sinking fund payment prior to the maturity of the notes). exceed $40 million.

Lamar Media is required to comply with certain covenants and restrictions under its bank credit agreement. If the Company fails to comply with these tests, the payments set forth in the above table may be accelerated. At September 30, 2003March 31, 2004 and currently Lamar Media is in compliance with all such tests.

-14-


Lamar Media cannot exceed the following financial ratios under its bank credit facility: - -

a total debt ratio, defined as total consolidated debt to EBITDA, as defined below, for the most recent four fiscal quarters, of 6.00 to 1 (through December 30, 2004) and 5.75 to 1 (after December 30, 2004); and - -

a senior debt ratio, defined as total consolidated senior debt to EBITDA, as defined below, for the most recent four fiscal quarters, of 4.00 to 1 (through December 30, 2004) and 3.75 to 1 (after December 30, 2004).

In addition, the bank credit facility requires that Lamar Media must maintain the following financial ratios: - -

an interest coverage ratio defined as EBITDA, as (defined below)defined below, for the most recent four fiscal quarters to total consolidated accrued interest expense for that period, of at least 2.25 to 1; and - -

a fixed charges coverage ratio, defined as the ratio of EBITDA, (asas defined below)below, for the most recent four fiscal quarters to (1) the total payments of principal and interest on debt for such period (2) capital expenditures made during such period and (3) income and franchise tax payments made during such period, of at least 1.05 to 1.

As defined under Lamar Media'sMedia’s bank credit facility, EBITDA is for any period, operating income for Lamar Media and its restricted subsidiaries (determined on a consolidated basis without duplication in accordance with GAAP) for such period (calculated before taxes, interest expense, depreciation, amortization and any other non-cash income or charges accrued for such period and (except to the extent received or paid in cash by Lamar Media or any of its restricted subsidiaries) income or loss attributable to equity in affiliates for such period) excluding any extraordinary and unusual gains or losses during such period and excluding the proceeds of any casualty events whereby insurance or other proceeds are received and certain dispositions not in the ordinary course. Any dividend payment made by Lamar Media or any of its restricted subsidiaries to Lamar Advertising Company -17- during any period to enable Lamar Advertising Company to pay certain qualified expenses on behalf of Lamar Media and its subsidiaries, shall be treated as operating expenses of Lamar Media for the purposes of calculating EBITDA for such period. EBITDA under the bank credit agreement is also adjusted to reflect certain acquisitions or dispositions as if such acquisitions or dispositions were made on the first day of such period.

The Company believes that its current level of cash on hand, availability under its bank credit agreement and future cash flows from operations are sufficient to meet its operating needs through the year 2004. All debt obligations are on the Company'sCompany’s balance sheet.

NEW ACCOUNTING PRONOUNCEMENTS

In June 2002, the FASB issued SFAS No. 146, "Accounting for Costs Associated with Exit or Disposal Activities", ("Statement 146") which addresses financial accounting and reporting for costs associated with exit or disposal activities. It nullifies EITF Issue No. 94-3, "Liability Recognition for Certain Employee Termination Benefits and Other Costs to Exit an Activity (including Certain Costs Incurred in a Restructuring)." The principle difference between Statement 146 and Issue 94-3 relates to the recognition of a liability for a cost associated with an exit or disposal activity. Statement 146 requires that a liability be recognized for those costs only when the liability is incurred, that is, when it meets the definition of a liability in the FASB's conceptual framework. In contrast, under Issue 94-3, a company recognized a liability for an exit cost when it committed to an exit plan. Statement 146 also establishes fair value as the objective for initial measurement of liabilities related to exit or disposal activities. The Statement is effective for exit or disposal activities that are initiated after December 31, 2002 and did not have an impact on the Company's consolidated financial statements. The Company adopted the provisions related to Statement No. 146 as of January 1, 2003. In November 2002, the FASB issued Interpretation No. 45, "Guarantor's Accounting and Disclosure Requirements for Guarantees, Including Indirect Guarantees of Indebtedness to Others, an interpretation of FASB Statements No. 5, 57 and 107 and a rescission of FASB Interpretation No. 34". This Interpretation elaborates on the disclosures to be made by a guarantor in its interim and annual financial statements about its obligations under guarantees issued. The Interpretation also clarifies that a guarantor is required to recognize, at inception of a guarantee, a liability for the fair value of the obligation undertaken. The initial recognition and measurement provisions of the Interpretation are applicable to guarantees issued or modified after December 31, 2002 and did not have a material effect on the Company's consolidated financial statements. In January 2003, the FASB issued Interpretation No. 46 "Consolidation(revised December 2003), “Consolidation of Variable Interest Entities, an interpretation of ARB No. 51." This interpretationInterpretation addresses the consolidation by business enterprises of variable interest entities as defined in the Interpretation. The Interpretation applies immediately to variable interests in variable interest entities created after January 31, 2003 and to variable interests inexisting variable interest entities obtainedat the end of the period ending after January 31, 2003.March 15, 2004. The application of thethis Interpretation did not have a material effect on the Company's consolidatedCompany’s financial statements as the Company has no interest in variable interest entities. In April 2003,

-15-


Lamar Media Corp.

The following is a discussion of the FASB issued SFAS No. 149, "Amendment of Statement 133 on Derivative Instruments and Hedging Activities," which amends and clarifies financial accounting and reporting for derivative instruments, including certain derivative instruments embedded in other contracts (collectively referred to as derivatives) and for hedging activities under FASB Statement No. 133, "Accounting for Derivative Instruments and Hedging Activities." The Company adopted SFAS No. 149 for all contracts entered into or modified after June 30, 2003, except for certain hedging relationships designated after June 30, 2003 pursuant to the guidance in SFAS No. 149. The adoption of SFAS No. 149 did not have a material impact on its consolidated financial statements. In May 2003,condition and results of operations of Lamar Media for the FASB issued SFAS No. 150, "Accounting for Certain Financial Instruments with Characteristics of both Liabilitiesthree months ended March 31, 2004 and Equity." Statement 150 affects the issuer's accounting for three types of freestanding financial instruments. One type is mandatory redeemable shares, which the issuing company is obligated to buy back2003. This discussion should be read in exchange for cash or other assets. A second type, which includes put options and forward purchase contracts, involves instruments that do or may require the issuer to buy back some of its shares in exchange for cash or other assets. The third type of instruments that are liabilities under this Statement is obligations that can be settled with shares, the monetary value of which is fixed, tied solely or predominately to a variable such as a market index, or varies inverselyconjunction with the valueconsolidated financial statements of Lamar Media and the issuers' shares. Statement 150 does not applyrelated notes.

Three months ended March 31, 2004 compared to features embedded in a financial instrument that is not a derivative in its entirety. Most of the guidance in Statement 150 is effective for all financial instruments entered into or modified after Maythree months ended March 31, 2003 and otherwise is effective at the beginning of the first interim period beginning after June 15, 2003. Because the Company does not have any financial instruments covered by SFAS No. 150 outstanding, its adoption did not materially impact the Company's financial position, cash flows or results of operations. -18- LAMAR MEDIA CORP. NINE MONTHS ENDED SEPTEMBER 30, 2003 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30, 2002

Net revenues increased $23.1$16.8 million or 4.0%9.1% to $604.1$201.0 million for the ninethree months ended September 30, 2003March 31, 2004 from $581.0$184.2 million for the same period in 2002.2003. This increase was attributable primarily to (i) an increase in billboard net revenues of $19.9$16.4 million or 3.6%, (ii) a $1.9 million increase in logo sign revenue, which represents an increase of 6.7% over the prior year, and (iii) a $1.0 million increase in transit revenue, which represents a 16.7% increase over the prior year.9.6%. The increase in billboard net revenues of $19.9$16.4 million was due to both acquisition activity and internal growth while the increase in logo sign revenue of $1.9 million and transit revenue growth of $1.0 million was generated by internal growth across various markets within the logo sign and transit programs.growth. Net revenues for the ninethree months ended September 30, 2003March 31, 2004 as compared to acquisition-adjusted net revenue(3)revenue(2) for the ninethree months ended September 30, 2002,March 31, 2003, which includes adjustments for acquisitions for the same time frame as actually owned in 2003,2004, increased $9.0$11.1 million or 1.5%5.9% as a result of net revenue internal growth.

Operating expenses, exclusive of depreciation and amortization and gain or loss on sale of assets, increased $17.1$4.7 million or 5.2%4.1% to $345.4$119.1 million for the ninethree months ended September 30, 2003March 31, 2004 from $328.3$114.4 million for the same period in 2002.2003. There was a $19.7$4.2 million increase as a result of additional operating expenses related to the operations of acquired outdoor advertising assets and increases in costs in operating the Company'sMedia’s core assets. Thisassets and a $0.6 million increase was offset by a $2.6 million decrease in corporate expenses thatwhich is primarily related to the new national sales department established at the corporate headquarters to better serve Media’s national accounts.

Depreciation and amortization expense increased $2.1 million or 3.1% from $66.7 million for the three months ended March 31, 2003 to $68.8 million for the three months ended March 31, 2004, due to the partial reversal in the second quarter of 2003 of a charge related to a jury verdict rendered against Lamar Media in the third quarter 2002, which is discussed below. In the third quarter of 2002, Lamar Media recorded a charge of $2.3 million related to a jury verdict rendered in August 2002 against Lamar Advertising Company for compensatorycontinued acquisition activity and punitive damages. In May 2003, the Court ordered a reduction to the punitive damage award, which was subject to the plaintiff's consent. The plaintiff rejected the reduced award and the Court ordered a new trial. Based on legal analysis, management believes the best estimate of the Company's potential liability related to this claim is currently $1.3 million. The $1.0 million reduction in the reserve for this liability was recorded as a reduction of corporate expenses in the second quarter of 2003. capital expenditures.

Due to the above factors, operating income increased $5.8$10.8 million to $54.4$14.0 million for the ninethree months ended September 30, 2003March 31, 2004 compared to $48.6$3.2 million for the same period in 2002. In January 2003, Lamar Media redeemed all of its outstanding 9 5/8% Senior Subordinated Notes due 2006 in aggregate principal amount of approximately $255.0 million for a redemption price equal to 103.208% of the principal amount of the notes. In the first quarter of 2003, Lamar Media recorded approximately $11.2 million as a loss on extinguishment of debt related to the prepayment of the 9 5/8% Senior Subordinated Notes due 2006 and the write-off of related debt issuance costs. In June 2003, Lamar Media redeemed $100.0 million in principal amount of its 8 5/8% Senior Subordinated Notes due 2007, for a redemption price equal to 104.313% of the principal amount of the notes. In the second quarter of 2003, Lamar Media recorded a loss on extinguishment of debt of $5.8 million, related to this prepayment. Approximately $100.0 million in aggregate principal amount of our 8 5/8% notes remain outstanding following this redemption. 2003.

Interest expense decreased $12.7$4.5 million from $69.9$20.0 million for the ninethree months ended September 30, 2002March 31, 2003 to $57.2$15.5 million for the ninethree months ended September 30, 2003March 31, 2004 as a result of lower interest rates both on existing and recently refinanced debt. In addition for the three months ended March 31, 2004 there were no refinancing activities resulting in a loss of extinguishment of debt.

The increase in operating income, the absence of the loss on extinguishment of debt and the decrease in interest expense offset by the loss on extinguishment of debt described above resulted in a $1.0$26.4 million decrease in loss before income taxes and cumulative effect of a change in accounting principle. The decrease in this loss, resulted inThere was a decrease in the income tax benefit of $0.5$9.5 million for the ninethree months ended September 30, 2003March 31, 2004 over the same period in 2002.2003. The effective tax rate for the ninethree months ended September 30, 2003March 31, 2004 is 31.0%41.1%.

Due to the adoption of SFAS No. 143 Lamarduring the three months ended March 31, 2003, Media recorded a cumulative effect of a change in accounting principle in the amount of $11.7 million net of an income tax benefit of $11.7$7.5 million.

As a result of the above factors, Lamar Media recognized a net loss for the ninethree months ended September 30, 2003March 31, 2004 of $25.1$0.9 million, as compared to a net loss of $13.9$29.4 million for the same period in 2002. - -------------------------- (3) Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue:
Nine months ended September 30, (in thousands) 2003 2002 ---- ---- Reported net revenue $ 604,119 $ 580,985 Acquisition net revenue - 14,164 --------- --------- Acquisition-adjusted net revenue $ 604,119 $ 595,149 ========= =========
-19- THREE MONTHS ENDED SEPTEMBER 30, 2003 COMPARED TO THREE MONTHS ENDED SEPTEMBER 30, 2002 Net revenues increased $9.8 million or 4.9% to $211.7 million for2003.

On April 23, 2004, the three months ended September 30, 2003 from $201.9 million for the same period in 2002. This increase was attributable primarily to (i) an increase in billboard net revenues of $8.7 million or 4.6%, (ii) a $0.7 million increase in logo sign revenue, which represents an increase of 7.3% over the prior year, and (iii) a $0.3 million increase inCompany sold transit revenue, which represents a 11.8% increase over the prior year. The increase in billboard net revenues of $8.7 million was due to acquisition activity while the increase in logo sign revenue of $0.7 million and transit revenue growth of $0.3 million was generated by internal growth across various markets within the logo sign and transit programs. Net revenues for the three months ended September 30, 2003 as compared to acquisition-adjusted net revenue(4) for the three months ended September 30, 2002, which includes adjustments for acquisitions for the same time frame as actually owned in 2003 increased $3.5 million or 1.7% as a result of net revenue internal growth. Operating expenses, exclusive of depreciation and amortization and gain or loss on sale of assets, increased $3.3 million or 2.9% to $117.2 million for the three months ended September 30, 2003 from $113.9 million for the same period in 2002. There was a $5.3 million increase as a result of additional operating expenses related to the operations of acquired outdoor advertising assets and increases in costs in operating the Company's core assets. This increase was offset bywith a $2.0carrying value of approximately $7.0 million decrease in corporate overhead expenses that is primarily due to Outdoor Promotions, Inc. for a jury verdict rendered against Lamar Media in the third quarterpurchase price of 2002,approximately $3.0 million, which is discussed below. In the third quarter of 2002, Lamar Media recorded a charge of $2.3 million related to a jury verdict rendered in August 2002 against Lamar Advertising Company for compensatory and punitive damages. In May 2003, the Court ordered a reduction to the punitive damage award, which was subject to the plaintiff's consent. The plaintiff rejected the reduced award and the Court ordered a new trial. Based on legal analysis, management believes the best estimate of the Company's potential liability related to this claim is currently $1.3 million. The $1.0 million reduction in the reserve for this liability waswill be recorded as a reductionloss on disposition of corporate expensesassets in the second quarter 2004. The sale of 2003. Duethese assets is not expected to the above factors, operating income increased $6.0 million to $24.6 million for three months ended September 30, 2003 compared to $18.6 million for the same period in 2002. Interest expense decreased $4.6 million from $23.4 million for the three months ended September 30, 2002 to $18.8 million for the three months ended September 30, 2003 ashave a result of lower interest rates bothmaterial effect on existing and recently refinanced debt. The increase in operating income and the decrease in interest expense described above resulted in a $10.4 million increase in income before income taxes and cumulative effect of a change in accounting principle. As a result of the above factors, Lamar Media recognized net income for the three months ended September 30, 2003 of $3.4 million, as compared to a net loss of $3.1 million for the same period in 2002. - ----------------------------------------- (4) Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue: our revenues.


Three months ended September 30, (in thousands) 2003 2002 ---- ----
(2)Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue:
         
  Three months ended March 31,
  (in thousands)
  2004
 2003
Reported net revenue $200,976  $184,221 
Acquisition net revenue     5,621 
   
 
   
 
 
Acquisition-adjusted net revenue $200,976  $189,842 
   
 
   
 
 

Media’s management believes that acquisition-adjusted net revenue $ 211,720 $ 201,918 Acquisition net revenue - 6,255 --------- --------- Acquisition-adjusted net revenue $ 211,720 $ 208,173 ========= ========= is useful in evaluating the Company’s performance and provides investors and financial analysts a better understanding of Media’s core operating results. The acquisition adjustments are intended to provide information that may be useful for investors when assessing period to period results. Our presentations of this measure, however, may not be comparable to similarly titled measures used by other companies.
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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS LAMAR ADVERTISING COMPANY AND LAMAR MEDIA CORP. RISK

Lamar Advertising Company and Lamar Media Corp.

Lamar Advertising Company is exposed to interest rate risk in connection with variable rate debt instruments issued by its wholly owned subsidiary Lamar Media Corp. The information below summarizes the Company'sCompany’s interest rate risk associated with its principal variable rate debt instruments outstanding at September 30, 2003. March 31, 2004, and should be read in conjunction with Note 8 of the Notes to the Company’s Consolidated Financial Statements in its Annual Report on Form 10-K for the year ended December 31, 2003, which was filed on March 10, 2004.

Loans under Lamar Media Corp.'s’s bank credit agreement bear interest at variable rates equal to the JPMorgan Chase Prime Rate or LIBOR plus the applicable margin. Because the JPMorgan Chase Prime Rate or LIBOR may increase or decrease at any time, the Company is exposed to market risk as a result of the impact that changes in these base rates may have on the interest rate applicable to borrowings under the bank credit agreement. Increases in the interest rates applicable to borrowings under the bank credit agreement would result in increased interest expense and a reduction in the Company'sCompany’s net income.

At September 30, 2003,March 31, 2004, there was $975.0 millionapproximately $1.0 billion of aggregate indebtedness outstanding under the bank credit agreement, or approximately 55.4%60.2% of the Company'sCompany’s outstanding long-term debt on that date, bearing interest at variable rates. The aggregate interest expense for 2003the first quarter of 2004 with respect to borrowings under the bank credit agreement was approximately $27.4$8.3 million, and the weighted average interest rate applicable to borrowings under this credit facility during 2003the first quarter of 2004 was 3.5%3.1%. Assuming that the weighted average interest rate was 200-basis points higher (that is 5.5%5.1% rather than 3.5%3.1%), then the Company's 2003Company’s first quarter 2004 interest expense would have been approximately $15.1$5.2 million higher resulting in a $9.2$3.1 million increase in the Company's 2003Company’s first quarter 2004 net loss.

The Company has mitigatedattempted to mitigate the interest rate risk resulting from its variable interest rate long-term debt instruments by issuing fixed rate long-term debt instruments and maintaining a balance over time between the amount of the Company'sCompany’s variable rate and fixed rate indebtedness. In addition, the Company has the capability under the bank credit agreement to fix the interest rates applicable to its borrowings at an amount equal to LIBOR plus the applicable margin for periods of up to twelve months, which would allow the Company to mitigate the impact of short-term fluctuations in market interest rates. In the event of an increase in interest rates, the Company may take further actions to mitigate its exposure. The Company cannot guarantee, however, that the actions that it may take to mitigate this risk will be feasible or that, if these actions are taken, that they will be effective.

ITEM 4. CONTROLS AND PROCEDURES. a) Evaluation of disclosure controls and procedures. PROCEDURES

a)Evaluation of disclosure controls and procedures.

The Company'sCompany’s and Lamar Media'sMedia’s management, with the participation of the principal executive officer and principal financial officer of the Company and Lamar Media, have evaluated the effectiveness of the design and operation of the Company'sCompany’s and Lamar Media'sMedia’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this quarterly report. Based on this evaluation, the principal executive officer and principal financial officer of the Company and Lamar Media concluded that these disclosure controls and procedures are effective and designed to ensure that the information required to be disclosed in the Company'sCompany’s and Lamar Media'sMedia’s reports filed or submitted under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the requisite time periods. b) Changes in internal controls.

b)Changes in internal controls.

There was no change in the internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934, as amended) of the Company and Lamar Media identified in connection with the evaluation of the Company'sCompany’s and Lamar Media'sMedia’s internal control performed during the last fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Company'sCompany’s and Lamar Media'sMedia’s internal control over financial reporting. -21-

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PART II - OTHER INFORMATION

ITEM 2. CHANGES IN SECURITIES, USE OF PROCEEDS AND ISSUER PURCHSES OF EQUITY SECURITIES.

(c) In connection with the acquisition of the Robert G. Woodward Entities on January 9, 2004, the Company issued a warrant to purchase up to 50,000 shares of its Class A common stock at a price per share of $35.89 (the “Warrant”), which is exercisable in whole or part through January 9, 2009. The total acquisition consideration for the Robert G. Woodward Entities consisted of the Warrant, approximately $1.9 million in cash and 68,986 shares of Class A common stock, which were issued off the Company’s effective S-4 registration statement (File No. 333-108689). The Warrant was issued in reliance on the exemption from registration provided by Section 4(2) of the Securities Act of 1933. As a basis for doing so the Company relied on the following facts: (1) the Company offered these securities to one offeree without any general solicitation and (2) the Company obtained representations from the purchaser that it was acquiring the shares for investment purposes and not with a view to distribution or resale, nor with any present intention of distributing or selling the same.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K.

(a) The Exhibits filed as part of this report are listed on the Exhibit Index immediately following the signature page hereto, which Exhibit Index is incorporated herein by reference.

(b) Reports on Form 8-K

On July 29, 2003, in connection with the filing by Lamar Media Corp. of a Registration Statement on Form S-4 to register $125 million of its 7 1/4% Senior Subordinated Notes due 2013, Lamar Media and the Company filed a Current Report on Form 8-K disclosing certain unaudited pro forma financial information that related to its and Lamar Advertising's adoption, of Statement of Financial Accounting Standard (SFAS) No. 143, "Accounting for Asset Retirement Obligations" on January 1, 2003. On August 6, 2003,February 11, 2004, Lamar Advertising Company filed a Current Report on Form 8-K in order to furnish to the Commission its earnings press release for the second quarteryear ended June 30,December 31, 2003.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, each registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. LAMAR ADVERTISING COMPANY DATED: November 5, 2003 BY: /s/ Keith A. Istre ---------------------- Chief Financial and Accounting Officer and Treasurer LAMAR MEDIA CORP. DATED: November 5, 2003 BY: /s/ Keith A. Istre ---------------------- Chief Financial and Accounting Officer and Treasurer -22-

LAMAR ADVERTISING COMPANY
DATED: May 7, 2004BY: /s/ Keith A. Istre

Chief Financial and Accounting Officer and Treasurer
LAMAR MEDIA CORP.
DATED: May 7, 2004BY: /s/ Keith A. Istre

Chief Financial and Accounting Officer and Treasurer

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INDEX TO EXHIBITS

EXHIBIT
NUMBER
DESCRIPTION - ------ -----------
2.1Agreement and Plan of Merger dated as of July 20, 1999 among Lamar Media Corp., Lamar New Holding Co., and Lamar Holdings Merge Co. Previously filed as exhibitExhibit 2.1 to the Company'sCompany’s Current Report on Form 8-K filed on July 22, 1999 (File No. 0-30242) and incorporated herein by reference.
3.1Certificate of Incorporation of Lamar New Holding Co. Previously filed as exhibitExhibit 3.1 to the Company'sCompany’s Quarterly Report on Form 10-Q for the period ended June 30, 1999 (File No. 0-20833) filed on August 16, 1999 and incorporated herein by reference.
3.2Certificate of Amendment of Certificate of Incorporation of Lamar New Holding Co. (whereby the name of Lamar New Holding Co. was changed to Lamar Advertising Company). Previously filed as exhibitExhibit 3.2 to the Company'sCompany’s Quarterly Report on Form 10-Q for the period ended June 30, 1999 (File No. 0-20833) filed on August 16, 1999 and incorporated herein by reference.
3.3Certificate of Amendment of Certificate of Incorporation of Lamar Advertising Company. Previously filed as Exhibit 3.3 to the Company'sCompany’s Quarterly Report on Form 10-Q for the period ended June 30, 2000 (File No. 0-30242) filed on August 11, 2000 and incorporated herein by reference.
3.4Certificate of Correction of Certificate of Incorporation of Lamar Advertising Company. Previously filed as Exhibit 3.4 to the Company'sCompany’s Quarterly Report on Form 10-Q for the period ended September 30, 2000 (File No. 0-30242) filed on November 14, 2000 and incorporated herein by reference.
3.5Bylaws of the Lamar Advertising Company. Previously filed as Exhibit 3.3 to the Company'sCompany’s Quarterly Report on Form 10-Q for the period ended June 30, 1999 (File No. 0-20833) filed on August 16, 1999 and incorporated herein by reference.
3.6Amended and Restated Bylaws of Lamar Media Corp. Previously filed as Exhibit 3.1 to Lamar Media'sMedia’s Quarterly Report on Form 10-Q for the period ended September 30, 1999 (File No. 1-12407) filed on November 12, 1999 and incorporated herein by reference.
4.1 Supplemental Indenture to the Indenture dated December 23, 2002 among Lamar Media Corp., certain of its subsidiaries and Wachovia Bank of Delaware, National Association, as Trustee, dated October 7, 2003. Filed herewith. 4.2 Supplemental Indenture to the Indenture dated September 25, 1997 among Lamar Media Corp., certain of its subsidiaries and State Street Bank and Trust Company, as Trustee, dated October 7, 2003. Filed herewith. 10.1 Joinder AgreementAmendment No. 1 dated as of October 7, 2003January 28, 2004 to the Credit Agreement dated as of March 7, 2003 between Lamar Media Corp. and, the Subsidiary Guarantors party thereto, the Lendersa party thereto and JPMorgan Chase Bank, as Administrative Agent by Premere Outdoor, Inc.administrative agent for the lenders. Filed herewith.
4.2Tranche C Term Loan Agreement dated as of February 6, 2004 between Lamar Media Corp., the Subsidiary Guarantors a party thereto, the Tranche C Loan Lenders a party thereto and JPMorgan Chase Bank, as administrative agent. Filed herewith.
31.1Certification of the Chief Executive Officer of Lamar Advertising Company and Lamar Media Corp. pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes- OxleySarbanes-Oxley Act of 2002. Filed herewith.
31.2Certification of the Chief Financial Officer of Lamar Advertising Company and Lamar Media Corp. pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes- OxleySarbanes-Oxley Act of 2002. Filed herewith.
32Certification Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. Filed herewith.
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