UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period endedJune 30, 20162017

[  ]

¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from __________ to __________

Commission File Number:000-19644001-35561

YOU ON DEMAND HOLDINGS,SEVEN STARS CLOUD GROUP, INC.

(Exact name of registrant as specified in its charter)

Nevada20-1778374
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)

375 Greenwich Street, Suite 516

Building B4, Tai Ming International Business Court,

New York, New York 10013Tai Hu Town, Tongzhou District, Beijing, China 101116

(Address of principal executive offices)

212-206-1216

(Registrant's telephone number, including area code)

Wecast Network, Inc.

(Former name, former address and former fiscal year if changed since last report.)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. |

Yes [X]¨      No [  ]x

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes [X]x      No [  ]¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “larger accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer [  ]¨Accelerated filer                 [  ]¨
Non-accelerated filer   [  ]¨Smaller reporting company [X]x


Emerging growth company¨

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes [  ]¨      No [X]x

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date:
40,442,931 62,153,149 shares as of August 12, 2016.11, 2017.


QUARTERLY REPORT ON FORM 10-Q

OF YOU ON DEMAND HOLDINGS,SEVEN STARS CLOUD GROUP, INC.

FOR THE PERIOD ENDED JUNE 30, 2016
2017

TABLE OF CONTENTS

PART I-FINANCIAL INFORMATION 
   
Item 1.Financial Statements43
Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations2832
Item 3Quantitative and Qualitative Disclosures About Market Risk3742
Item 4.Controls and Procedures3742
   
PART II-OTHER INFORMATION 
   
Item 1.Legal Proceedings3844
Item 1A.Risk Factors3844
Item 2.Unregistered Sales of Equity Securities and Use of Proceeds3844
Item 3.Defaults Upon Senior Securities3844
Item 4.Mine Safety Disclosures3844
Item 5.Other Information3844
Item 6.Exhibits3845
Signatures3946

References

Except as otherwise indicated by the context, references in this report to (i) the “Company,” “YOU On Demand,“Seven Stars Cloud,, “SSC”, “we,” “us,” and “our” are to YOU On Demand Holdings,Seven Stars Cloud Group, Inc. (formerly known as Wecast Network, Inc.), a Nevada corporation, and its consolidated subsidiaries and variable interest entities; (ii) “CB Cayman” arerefers to our wholly-owned subsidiary China Broadband, Ltd., a Cayman Islands company; (iii) “YOD Hong Kong” arerefers to YOU On Demand (Asia) Limited (formerly known as Sinotop Group Limited), a Hong Kong company wholly-owned by CB Cayman; (iv) “YOD WFOE” arerefers to YOU On Demand (Beijing) Technology Co., Ltd., a PRC company wholly-owned by YOD Hong Kong; (v) “Sinotop Beijing” or “Sinotop” arerefers to Beijing Sino Top Scope Technology Co., Ltd, a PRC company controlled by YOD Hong Kong through contractual arrangements; (vi) “Zhong Hai Video” areMedia” refers to Zhong Hai Shi Xun Information TechnologyMedia Co., Ltd., a PRC company 80% owned by Sinotop Beijing;Beijing until June 30, 2017; (vii) “SSF” arerefers to Tianjin Sevenstarflix Network Technology Limited, a PRC company controlled by YOD Hong Kong through contractual arrangements; (viii) “Hua Cheng” arerefers to Hua Cheng Hu Dong (Beijing) Film and Television Communication Co., Ltd., a PRC company 39% owned by Sinotop Beijing and 20% owner of Zhong Hai Video;Media; (ix) “SEC” are“Wecast Services” refers to our wholly-owned subsidiary Wecast Services Group Limited (formerly known as Sun Video Group Hong Kong Limited) a Hong Kong company; (x) “Wide Angle” refers to Wide Angle Group Limited, a Hong Kong company 55% owned by the Company; (xi) “Wecast SH” refers to Shanghai Wecast Supply Chain Management Limited, a PRC company 51% owned by the Company; (xii)“SEC” refers to the United States Securities and Exchange Commission; (x)(xiii) “Securities Act” arerefers to Securities Act of 1933, as amended; (xi)(xiv) “Exchange Act” arerefers to the Securities Exchange Act of 1934, as amended; (xii)(xv) “PRC” and “China” arerefer to People’s Republic of China; (xiii)(xvi) “Renminbi” and “RMB” arerefer to the legal currency of China; (xiv)(xvii) “U.S. dollar,” “$” and “US$” arerefer to United States dollars; and (xv)(xviii) “VIEs” refers to our current variable interest entities, Sinotop Beijing, and Tianjin Sevenstarflix Network Technology Limited.


PART I — FINANCIAL INFORMATION

Item 1. Financial Statements.

YOU ON DEMAND HOLDINGS,

SEVEN STARS CLOUD GROUP, INC., ITS SUBSIDIARIES AND VARIABLE INTEREST ENTITIES

INDEX TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

FOR THE PERIOD ENDED JUNE 30, 20162017

 Page
Unaudited Consolidated Balance Sheets54
Unaudited Consolidated Statements of Operations65
Unaudited Consolidated Statements of Comprehensive LossIncome (Loss)76
Unaudited Consolidated Statements of Cash Flows87
Unaudited Consolidated Statements of Equity98
Notes to Unaudited Consolidated Financial Statements1110

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YOU On Demand Holdings,Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities


UNAUDITED CONSOLIDATED BALANCE SHEETS

  June 30,  December 31, 
  2016  2015 
ASSETS      
Current assets:      
     Cash$ 2,403,761 $ 3,768,897 
     Restricted cash -  2,994,364 
     Accounts receivable, net 3,094,770  1,689,415 
     Licensed content, current 711,683  556,591 
     Prepaid expenses 512,445  362,421 
     Deferred issuance cost -  551,218 
     Other current assets 159,482  157,594 
Total current assets 6,882,141  10,080,500 
     Property and equipment, net 93,589  154,434 
     Licensed content, non-current 17,726,840  21,085 
     Intangible assets, net 2,591,122  2,412,591 
     Goodwill 6,648,911  6,648,911 
     Long term investments 6,118,445  450,115 
     Other non-current assets 2,124,417  58,089 
Total assets$ 42,185,465 $ 19,825,725 
       
LIABILITIES, CONVERTIBLE REDEEMABLE PREFERRED STOCK ANDEQUITY
Current liabilities:      
     Accounts payable (including accounts payable of consolidated variable interest 
                       entities (“VIEs”) without recourse to the Company of $651,254 and 
                       $44,867 as of June 30, 2016 and December 31, 2015, respectively)
$651,254$45,788
     Deferred revenue (including deferred revenue of VIEs without recourse to the 
                       Company of $1,232 and $15,080 as of June 30, 2016 and December 31, 
                       2015, respectively)
1,23215,080
     Accrued expenses (including accrued expenses of VIEs without recourse to the 
                       Company of $390,176 and $280,038 as of June 30, 2016 and December 
                       31, 2015, respectively)
1,440,2281,196,066
     Accrued salaries (including accrued salaries of VIEs without recourse to the 
                       Company of nil and $10,861 as of June 30, 2016 and December 31, 2015, 
                       respectively)
1,344,8831,058,124
     Other current liabilities (including other current liabilities of VIEs without recourse 
                       to the Company of $361,908 and $298,422, as of June 30, 
                       2016 and December 31, 2015, respectively)
521,374312,170
     Accrued license content fees (including accrued license content fees of VIEs 
                       without recourse to the Company of $1,518,112 and $933,532 as of June 
                       30, 2016 and December 31, 2015, respectively)
1,518,112933,532
     Convertible promissory notes 3,000,000  3,000,000 
     Warrant liabilities 251,611  395,217 
     Deposit payable -  2,994,364 
Total current liabilities 8,728,694  9,950,341 
Deferred income taxes 312,900  330,124 
Total liabilities$ 9,041,594 $ 10,280,465 
       
Commitments and contingencies      
       
Convertible redeemable preferred stock:      
     Series A - 7,000,000 shares issued and outstanding, liquidation and deemed 
           liquidation preference of $3,500,000 as of June 30, 2016 and December 31, 
           2015, respectively
1,261,9951,261,995
Equity:      
     Series E Preferred Stock - $0.001 par value; 16,500,000 shares authorized, 
           7,154,997 and 7,254,997 shares issued and outstanding, liquidation preference 
           of $12,521,245 and $12,696,245 as of June 30, 2016 and December 31, 2015, 
           respectively
7,1557,255
     Common stock - $0.001 par value; 1,500,000,000 shares authorized, 38,170,204 and 
           24,249,109 shares issued and outstanding as of June 30, 2016 and December 31, 
           2015, respectively
38,17024,249
     Additional paid-in capital 125,179,330  97,512,542 
     Accumulated deficit (90,182,400) (86,457,840)
     Accumulated other comprehensive loss (632,980) (414,910)
Total YOU On Demand shareholder’s equity 34,409,275  10,671,296 
     Non-controlling interest (2,527,399) (2,388,031)
Total equity 31,881,876  8,283,265 
Total liabilities, convertible redeemable preferred stock and equity$ 42,185,465 $ 19,825,725 

  June 30, 2017  December 31, 2016 
       
ASSETS        
Current assets:        
Cash $3,163,470  $3,761,814 
Accounts receivable, net  41,967,360   9,522,151 
Licensed content, current  883,015   124,319 
Notes receivable  -   1,749,830 
Inventory  216,453   203,697 
Prepaid expenses  534,573   375,944 
Other current assets  4,318,995   3,581,822 
Total current assets  

51,083,866

   19,319,577 
Property and equipment, net  117,389   4,963,725 
Licensed content, non-current  16,075,134   17,593,528 
Intangible assets, net  331,564   453,242 
Goodwill  -   6,648,911 
Long term investments  

6,664,547

   6,654,664 
Other non-current assets  1,239   112,643 
Total assets $

74,273,739

  $55,746,290 
LIABILITIES, CONVERTIBLE REDEEMABLE PREFERRED STOCK AND EQUITY     
Current liabilities: (including amounts of the consolidated VIEs without recourse to Seven Stars Cloud Group, Inc. See note 3)        
Accounts payable $42,536,415  $13,341,680 
Advance from customers  720,073   1,350,054 
Accrued interest due to a related party  617,605   557,918 
Accrued other expenses  327,958   708,987 
Accrued salaries  760,848   766,957 
Payable for purchase of building  -   987,015 
Amount due to related parties  106,813   1,060,817 
Other current liabilities  151,019   934,480 
Accrued license content fees  -   1,236,661 
Convertible promissory note due to a related party  3,000,000   3,000,000 
Warrant liabilities  137,587   70,785 
Total current liabilities  48,358,318   24,015,354 
Total liabilities $48,358,318  $24,015,354 
Commitments and contingencies (Note 17)        
Convertible redeemable preferred stock:        
Series A - 7,000,000 shares issued and outstanding, liquidation and deemed liquidation preference of $3,500,000 as of June 30, 2017 and December 31, 2016, respectively $1,261,995  $1,261,995 
Equity:        
Series E Preferred Stock - $0.001 par value; 16,500,000 shares authorized, Nil and 7,154,997 shares issued and outstanding, liquidation preference of Nil and $12,521,245 as of June 30, 2017 and December 31, 2016, respectively  -   7,155 
Common stock - $0.001 par value; 1,500,000,000 shares authorized,  61,964,057 and 53,918,523 shares issued and outstanding as of June 30, 2017 and December 31, 2016, respectively  61,963   53,918 
Additional paid-in capital  144,952,445   152,755,919 
Accumulated deficit  (117,477,132)  (115,669,268)
Accumulated other comprehensive loss  (841,255)  (1,353,302)
Total Seven Stars Cloud shareholders’ equity  

26,696,021

   35,794,422 
Non-controlling interest  (2,042,595)  (5,325,481)
Total equity  

24,653,426

   30,468,941 
Total liabilities, convertible redeemable preferred stock and equity $

74,273,739

  $55,746,290 

The accompanying notes are an integral part of these consolidated financial statements.

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YOU On Demand Holdings,Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities


UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

  Three Months Ended  Six Months Ended 
  June 30,  June 30,  June 30,  June 30, 
  2016  2015  2016  2015 
             
Revenue$1,480,464 $ 1,479,648 $ 2,750,190 $ 2,507,576 
Cost of revenue 800,399  829,039  1,716,179  1,872,038 
Gross profit 680,065  650,609  1,034,011  635,538 
             
Operating expenses:            
       Selling, general and administrative expense 1,808,906  1,658,814  3,973,959  4,107,116 
       Professional fees 270,491  151,363  637,937  440,081 
       Depreciation and amortization 123,343  95,082  220,806  184,825 
Total operating expense 2,202,740  1,905,259  4,832,702  4,732,022 
             
Loss from operations (1,522,675) (1,254,650) (3,798,691) (4,096,484)
             
Interest and other income/(expense)            
       Interest expense, net (166,710) (30,232) (200,183) (58,555)
       Change in fair value of warrant liabilities 106,583  49,344  143,606  34,049 
       Equity in losses of equity method investees (27,001) (60,621) (37,349) (93,024)
       Other (5,258) (36,576) (5,096) (46,343)
Loss before income taxes and non-controlling interest (1,615,061) (1,332,735) (3,897,713) (4,260,357)
             
Income tax benefit 8,612  8,612  17,224  17,224 
             
Net loss (1,606,449) (1,324,123) (3,880,489) (4,243,133)
             
Net loss attributable to non-controlling interest 18,360  7,303  155,929  127,524 
             
Net loss attributable to YOU On Demand shareholders$(1,588,089)$ (1,316,820)$ (3,724,560)$ (4,115,609)
             
Basic and diluted loss per share$(0.05)$ (0.06)$ (0.14)$ (0.17)
             
Weighted average shares outstanding:            
       Basic and diluted 29,197,899  23,851,602  26,815,888  23,833,760 

  Three Months Ended  Six Months Ended 
  June 30,  June 30,  June 30,  June 30, 
  2017  2016  2017  2016 
             
Revenue $43,324,439  $1,480,464  $76,488,790  $2,750,190 
Cost of revenue  43,272,723   800,399   72,615,102   1,716,179 
Gross profit  51,716   680,065   3,873,688   1,034,011 
                 
Operating expenses:                
Selling, general and administrative expense  2,875,440   1,808,906   4,140,612   3,973,959 
Professional fees  747,418   270,491   1,014,551   637,937 
Depreciation and amortization  60,942   123,343   257,153   220,806 
Impairment of other intangible assets  63,621   -   63,621   - 
Total operating expense  3,747,421   2,202,740   5,475,937   4,832,702 
                 
Loss from operations  (3,695,705)  (1,522,675)  (1,602,249)  (3,798,691)
                 
Interest and other income (expense)                
Interest expense, net  (3,696)  (166,710)  (45,253)  (200,183)
Change in fair value of warrant liabilities  26,117   106,583   (243,999)  143,606 
Equity in loss of equity method investees  (33,090)  (27,001)  (76,836)  (37,349)
Other  (11,072)  (5,258)  (110,642)  (5,096)
Loss before income taxes  (3,717,446)  (1,615,061)  (2,078,979)  (3,897,713)
                 
Income tax benefit  -   8,612   -   17,224 
                 
Net loss  (3,717,446)  (1,606,449)  (2,078,979)  (3,880,489)
                 
Net loss attributable to non-controlling interest  57,221   18,360   631,633   155,929 
                 
Net loss attributable to Seven Stars Cloud shareholders $(3,660,225) $(1,588,089) $(1,447,346) $(3,724,560)
                 
Basic  loss per share $(0.06) $(0.05) $(0.02) $(0.14)
Diluted loss per share $(0.06) $(0.05) $(0.02) $(0.14)
                 
Weighted average shares outstanding:                
Basic  61,180,365   29,197,899   58,297,202   26,815,888 
Diluted  61,180,365   29,197,899   58,297,202   26,815,888 

The accompanying notes are an integral part of these consolidated financial statements.

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YOU On Demand Holdings,Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities


UNAUDITED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

  Three Months Ended  Six Months Ended 
  June 30,  June 30,  June 30,  June 30, 
  2016  2015  2016  2015 
Net loss$ (1,606,449)$ (1,324,123)$(3,880,489)$ (4,243,133)
Other comprehensive loss, net of nil tax            
             
       Foreign currency translation adjustments (214,641) (1,683) (201,509) (722)
Comprehensive loss (1,821,090) (1,325,806) (4,081,998) (4,243,855)
       Comprehensive loss (gain) attributable to non-controlling interest(3,588)7,196139,368128,641
Comprehensive loss attributable to YOU On Demandshareholders$(1,824,678)$(1,318,610)$(3,942,630)$(4,115,214)

  Three Months Ended  Six Months Ended 
  June 30,  June 30,  June 30,  June 30, 
   2017     2016    2017  2016 
             
Net loss $

(3,717,446

) $(1,606,449) $(2,078,979) $(3,880,489)
                 
Other comprehensive income (loss), net of nil tax                
Foreign currency translation adjustments  (819,036)  (214,641)  699,806   (201,509)
Comprehensive loss  (4,536,482)  (1,821,090)  

(1,379,173

)  (4,081,998)
                 
Comprehensive income (loss) attributable to non-controlling interest  259,001   (3,588)  664,591   139,368 
Comprehensive loss attributable to Seven Stars Cloud shareholders $

(4,277,481)

  $(1,824,678) $

(714,582

) $(3,942,630)

The accompanying notes are an integral part of these consolidated financial statements.

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YOU On Demand Holdings,Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities


UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS

  Six Months Ended 
  June 30,  June 30, 
  2016  2015 
Cash flows from operating activities:      
     Net loss$ (3,880,489)$(4,243,133)
     Adjustments to reconcile net loss to net cash used in operating activities      
           Share-based compensation expense 211,840  681,376 
           Provision for doubtful accounts -  9,087 
           Depreciation and amortization 220,806  184,825 
           Amortization of debt issuance costs 122,696  - 
           Income tax benefit (17,224) (17,224)
           Equity in losses of equity method investees 37,349  93,024 
           Loss on disposal of assets -  2,421 
           Change in fair value of warrant liabilities (143,606) (34,049)
           Foreign currency exchange losses (153,334) - 
       
Change in assets and liabilities:      
           Accounts receivable (1,405,355) (1,598,494)
           Licensed content (143,000) 328,164 
           Prepaid expenses and other assets (116,540) (447,411)
           Accounts payable 605,466  (80,200)
           Accrued expenses, salary and other current liabilities (6,084) 375,847 
           Deferred revenue (13,848) 317,746 
           Accrued license content fees 584,580  547,792 
Net cash used in operating activities (4,096,743) (3,880,229)
       
Cash flows from investing activities:      
           Acquisition of property and equipment (2,070,672) (30,116)
           Investments in intangibles and research and development (2,163,872) (35,202)
           Investment in long term investments (3,000,000) - 
Net cash used in investing activities (7,234,544) (65,318)
       
Cash flows from financing activities      
           Proceeds from issuance of shares and warrant (Note 9) 10,000,000  - 
Net cash provided by financing activities 10,000,000  - 
           Effect of exchange rate changes on cash (33,849) (1,314)
Net decrease in cash (1,365,136) (3,946,861)
       
Cash at beginning of period 3,768,897  10,812,371 
       
Cash at end of period$ 2,403,761  $6,865,510 
       
Supplemental Cash Flow Information:      
       
Cash paid for income taxes$ - $- 
Cash paid for interest$ - $- 
Exchange of Series E Preferred Stock for common stock$ 100 $39 
Issuance of convertible note for licensed content (Note 9)$ 17,717,847 $- 
Issuance of shares for the settlement of liability$ 75,000 $- 
Issuance of shares upon conversion of convertible note, including accrued interest and debt issuance cost (Note 9)$17,733,297 $- 
Acquisition of long term investment through transfer of Game IP rights (Note 6)$2,714,441 $- 
Payable for Game IP rights acquired (Note 6)$ 603,209 $- 
Payable for workforce acquired (Note 5)$131,358 $- 

  Six Months Ended 
  June 30, 2017  June 30, 2016 
       
Cash flows from operating activities:        
Net loss $(2,078,979) $(3,880,489)
Adjustments to reconcile net loss to net cash used in operating activities        
Share-based compensation expense  147,652   211,840 
Provision for doubtful accounts  103,043   - 
Depreciation and amortization  257,153   220,806 
Income tax benefit  -   (17,224)
Equity in  loss of equity method investees  76,836   37,349 
Loss on disposal of assets  679,091   - 
Change in fair value of warrant liabilities  243,999   (143,606)
Foreign currency exchange losses  -   (153,334)
Impairment of intangible assets  63,621   - 
Amortization of debt issuance costs  -   122,696 
         
Change in assets and liabilities:        
Accounts receivable  (33,765,572)  (1,405,355)
Licensed content  759,698   (143,000)
Prepaid expenses and other assets  3,713,053   (116,540)
Accounts payable  29,200,687   605,466 
Accrued expenses, salary and other current liabilities  (209,478)  (6,084)
Deferred revenue  (626,396)  (13,848)
Accrued license content fees  -   584,580 
Net cash used in operating activities  (1,435,592)  (4,096,743)
         
Cash flows from investing activities:        
Acquisition of property and equipment  (38,326)  (2,070,672)
Proceeds from disposal of property and equipment  743   - 
Disposal of Zhong Hai Shi Xun, net of cash disposed  (115,060)  - 
Cash paid for the acquisition of SVG  (693,187)  - 
Investments in intangibles  -   (2,163,872)
Investment in long term investments  -   (3,000,000)
Net cash used in investing activities  (845,830)  (7,234,544)
         
Cash flows from financing activities        
Proceeds from private placement  1,866,301   - 
Repayment of amounts due to related parties  (215,951)  - 
Proceeds from issuance of warrant and shares  -   10,000,000 
Net cash provided by financing activities  1,650,350   10,000,000 
Effect of exchange rate changes on cash  32,728   (33,849)
Net increase (decrease) in cash  (598,344)  (1,365,136)
         
Cash at beginning of period  3,761,814   3,768,897 
         
Cash at end of period $3,163,470  $2,403,761 
         
Supplemental Cash Flow Information:        
         
Exchange of Series E Preferred Stock for common stock $7,155  $100 
Issuance of convertible note for licensed content (Note 12) $-  $17,717,847 
Issuance of shares for the settlement of liability $-  $75,000 
Issuance of shares upon conversion of convertible note, including accrued interest and debt issuance cost $-  $17,733,297 
Acquisition of long term investment through transfer of Game IP rights $-  $2,714,441 
Payable for Game IP rights acquired $-  $603,209 
Payable for workforce acquired $-  $131,358 

The accompanying notes are an integral part of these consolidated financial statements.

8


7

YOU On Demand Holdings,Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities

UNAUDITED CONSOLIDATED STATEMENTS OF EQUITY

For the Six Months Ended June 30, 20152016

                    Accumulated  YOU On       
  Series E  Series E        Additional     Other  Demand  Non-    
  Preferred  Par  Common  Par  Paid-in  Accumulated  Comprehensive  Shareholders'  controlling  Total 
  Stock  Value  Stock  Value  Capital  Deficit  Loss  Equity  Interest  Equity 
Balance,January 1, 20157,365,283$7,36523,793,702$23,794$96,347,272$(78,356,567)$(66,032)$17,955,832$(1,982,119)$15,973,713
Share-based compensation----251,356--251,356-251,356
Common stock issued for services--24,9992592,495--92,520-92,520
Conversion of Series E Preferred Stock into common stock(38,857)(39)38,85739------
Exercise of options       2,811  3  (3)               
Net loss attributable to YOU On Demand shareholders-----(4,115,609)-(4,115,609)(127,524)(4,243,133)
Foreign currency translation adjustments------395395(1,117)(722)
Balance,June 30, 20157,326,426$7,32623,860,369$23,861$96,691,120$(82,472,176)$(65,637)$14,184,494$(2,110,760)$12,073,734

  Series E
Preferred
Stock
  Series E
Par
Value
  Common
Stock
  Par
Value
  Additional
Paid-in
Capital
  Accumulated
Deficit
  Accumulated
Other
Comprehensive
Loss
  Seven Stars Cloud  
Shareholders'
Equity
  Non-
controlling
Interest
  Total
Equity
 

Balance,

January 1, 2016

  7,254,997  $7,255   24,249,109  $24,249  $97,512,542  $(86,457,840) $(414,910) $10,671,296  $(2,388,031) $8,283,265 
Share-based compensation  -   -   25,000   25   161,815   -   -   161,840   -   161,840 
Common stock issuance  -   -   4,545,455   4,545   9,273,029   -   -   9,277,574   -   9,277,574 
Warrants issued in connection with common stock issuance  -   -   -   -   722,426   -   -   722,426   -   722,426 
Issuance cost in connection with the issuance of common stock and warrants  -   -   -   -   (411,223)  -   -   (411,223)  -   (411,223)
Common stock issued from conversion of  convertible note  -   -   9,208,860   9,209   17,724,088   -   -   17,733,297   -   17,733,297 
Restricted Shares granted in connection with  acquisition  -   -           121,695   -   -   121,695   -   121,695 
Common stock issued for settlement of liability  -   -   41,780   42   74,958   -   -   75,000   -   75,000 
Common stock issued from series E preferred stock  (100,000)  (100)  100,000   100   -   -   -   -   -   - 
Net loss  -   -   -   -   -   (3,724,560)  -   (3,724,560)  (155,929)  (3,880,489)
Foreign currency translation adjustments, net of nil tax  -   -   -   -   -   -   (218,070)  (218,070)  16,561   (201,509)

Balance, 

June 30, 2016

  7,154,997  $7,155   38,170,204  $38,170  $125,179,330  $(90,182,400) $(632,980) $34,409,275  $(2,527,399) $31,881,876 

The accompanying notes are an integral part of these consolidated financial statements.

9


8

YOU On Demand Holdings,

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities


UNAUDITED CONSOLIDATED STATEMENTS OF EQUITY

For the Six Months Ended June 30, 20162017

                    Accumulated  YOU On       
  Series E  Series E        Additional     Other  Demand  Non-    
  Preferred  Par  Common  Par  Paid-in  Accumulated  Comprehensive  Shareholders'  controlling  Total 
  Stock  Value  Stock  Value  Capital  Deficit  Loss  Equity  Interest  Equity 
Balance,January 1, 20167,254,997$7,25524,249,109 $24,249$97,512,542$(86,457,840)$(414,910)$10,671,296$(2,388,031)$8,283,265
Share-based compensation--25,00025161,815--161,840-161,840
Common stock issuance--4,545,4554,5459,273,029--9,277,574-9,277,574
Warrants issued in connection with common stock issuance----722,426--722,426-722,426
Issuance cost in connection with the issuance of common stock and warrants----(411,223)--(411,223)-(411,223)
Common stock issued from conversion of convertible note--9,208,8609,20917,724,088--17,733,297-17,733,297
Restricted Shares granted in connection with acquisition----121,695--121,695-121,695
Common stock issued for settlement of liability--41,7804274,958--75,000-75,000
Common stock issued from conversion of series E preferred stock(100,000)(100)100,000100------
Net loss attributable to YOU On Demand shareholders-----(3,724,560)-(3,724,560)(155,929)(3,880,489)
Foreign currency translation adjustments, net of nil tax------(218,070)(218,070)16,561(201,509)
Balance,June 30, 20167,154,997$7,15538,170,204$38,170$125,179,330$(90,182,400)$(632,980)$34,409,275$(2,527,399)$31,881,876

  Series E
Preferred
Stock
  Series E
Par
Value
  Common
Stock
  Par
Value
  Additional
Paid-in
Capital
  Accumulated
Deficit
  Accumulated
Other
Comprehensive
Income (Loss)
  Seven Stars Cloud
Shareholders'
Equity
  Non-
controlling
Interest
  Total
Equity
 

Balance,

January 1, 2017

  7,154,997  $7,155   53,918,523  $53,918  $152,755,919  $(115,669,268) $(1,353,302) $35,794,422  $(5,325,481) $30,468,941 
Share-based compensation  -   -   -   -   147,652   -   -   147,652   -   147,652 
Common stock issuance  -   -   538,182   538   1,479,463   -   -   1,480,001   -   1,480,001 
Common stock issuance for RSU vested  -   -   105,215   105   (105)  -   -   -   -   - 
Common stock issuance for option exercised  -   -   11,035   11   (11)  -   -   -   -   - 
Common stock issued for warrant exercised  -   -   236,105   236   563,261   -   -   563,497   -   563,497 
Common stock issued from conversion of series E preferred stock  (7,154,997)  (7,155)  7,154,997   7,155   -   -   -   -   -   - 
Disposal of Zhong Hai Shi Xun  -   -   -   -   (9,993,734)  (360,518)  (220,717)  (10,574,969)  3,947,477   (6,627,492)
Net loss  -   -   -   -   -   (1,447,346  -   (1,447,346  (631,633)  (2,078,979
Foreign currency translation adjustments, net of nil tax  -   -   -   -   -   -   732,764   732,764   (32,958)  699,806 

Balance, 

June 30, 2017

  -  $-   61,964,057  $61,963  $144,952,445  $(117,477,132) $(841,255) $26,696,021  $(2,042,595) $24,653,426 

The accompanying notes are an integral part of these consolidated financial statements.

10



1.9

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1.Organization and Principal Activities

YOU On Demand Holdings,

Seven Stars Cloud Group, Inc. (the “Company”), formerly known as Wecast Network, Inc., is a Nevada corporation that primarily operates in China (“PRC”) through its subsidiaries and consolidated variable interest entities (“VIEs”). The Company, its subsidiaries and consolidated VIEs are collectively referred to as YOU On DemandSeven Stars Cloud (“YOU On Demand”SSC”, “we”, “us”, or “the Company”).

YOU

SSC is aiming to be a leading Intelligent Industrial Internet company with solutions designed to provide operational efficiencies in today’s constantly evolving business landscape. With a focus on “BASE” technology and infrastructure (Blockchain, Artificial Intelligence, Supply Chain & Exchanges) to power our Virtual Platform as a Service or “VPaaS”, SSC is creating a closed trade ecosystem for buyers and sellers designed to eliminate supply chain and transactional middlemen and create a more direct and margin-expanding trading path for principals. SSC is applying BASE plus VPaaS to focus on three Core Cloud Areas, including Intellectual Property Cloud, Product Sales Cloud, and the Finance Services Cloud. With the three clouds functioning both independently and interdependently, SSC is creating a vertical, transactional and flexible platform for today’s global enterprises. SSC is also still leveraging its legacy operations as a premium content Video On Demand provides premium content(“VOD”) service provider in China.

The Company’s mission and integrated value-added service solutionsvision is to be the world’s leading cloud-based, total B2B enterprise solution and platform provider that empowers businesses to grow with Big Data technology.

On January 30, 2017, the Company entered into a Securities Purchase Agreement (the “Sun Video SPA”) with BT Capital Global Limited, a British Virgin Islands company (“BT”) and affiliate of the Company’s Chairman Bruno Wu, for the deliverypurchase by the Company of Video-on-Demandall of the outstanding capital stock of Sun Video Group Hong Kong Limited. On January 31, 2017, the Company entered into another Securities Purchase Agreement (the “Wide Angle SPA”) with BT and Sun Seven Stars Media Group Limited, one of the Company’s largest shareholders, controlled by Mr. Wu, as guarantor, for the purchase by us of 55% of the outstanding capital stock of Wide Angle Group Limited (“VOD”Wide Angle”). Details of these two acquisitions are in Note 4. After acquiring these two entities, other than Company’s legacy You On Demand (“YOD”) business, the Company became engaged in consumer electronics e-commerce and smart supply chain management operations.

On June 30, 2017, the Company entered into another Securities Purchase Agreement (the “BT SPA”) with BT, pursuant to which the issued and outstanding stock that SSC holds in three separate non-core assets were sold to BT in exchange for RMB100 million (approximately $14.75 million at current exchange rates) in a combination of cash and publicly traded stock to be paid video programming to digital cable providers, Internet Protocol Television (“IPTV”) providers, Over-the-Top (“OTT”) streaming providers, mobile manufacturersSSC within one year of closing. A minimum of 20% of the total consideration to SSC will be paid in cash (approximately $2.95 million). A portion of the consideration may be paid in the form of publicly traded stock at the discretion of BT, and operators.in that case the securities will represent a public company affiliated with BT, in an industry related to SSC’s and with an average daily trading value of at least $146,000. The detail of this transaction has been disclosed in Note 11.

In the opinion of management, all adjustments (which include normal recurring adjustments) necessary to present a fair statementsstatement of the financial position as of June 30, 2016,2017, results of operations for the three and six months ended June 30, 20162017 and 2015,2016, and cash flows for the six months ended June 30, 20162017 and 2015,2016, have been made. All significant intercompany transactions and balances are eliminated on consolidation.

Certain information and footnote disclosures normally included in the annual consolidated financial statements prepared in accordance with U.S. GAAP have been condensed or omitted. These unaudited consolidated financial statements should be read in conjunction with the Company's audited consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 20152016 filed with the Securities and Exchange Commission on March 30, 31, 2017 (“2016 (our “2015 Annual Report”).

In 2016, the Company adopted the Accounting Standards Update ("ASU") No. 2015-03,Simplifying the Presentation of Debt Issuance Costs, which requires the debt issuance costs be presented on the balance sheet as a direct deduction from the carrying amount of the related debt liability, instead of reported on the balance sheet as an asset. When the cost is incurred before receipt of the debt or funding, entities will continue to record the cost of issuing debt as separate asset. The costs will continue to be amortized as interest expense using the effective interest method. The adoption of ASU 2015-03 did not have any impact on prior period financial statements as no debt issuance cost were incurred for the debt that was outstanding as of December 31, 2015.

2.

Going Concern and Management’s Plans

For the six months ended June 30, 20162017 and 2015,2016, the Company incurred net lossesloss from operations of approximately $3.9$1.6 million and $4.2$3.8 million, respectively, and incurred net loss of $2.1 million and of $3.9 million, respectively, and cash used in operations was approximately $4.1$1.4 million and $3.9$4.1 million, respectively. Further, the Company had net current liabilitiesaccumulated deficit of $8.7approximately $117.5 million and $115.7 million as of June 30, 20162017 and accumulated deficit of approximately $90.2 million and $82.5 million as of June 30,December 31, 2016, and 2015, respectively, due to recurring losses since the inception of ourits business.

The Company must continue to rely on proceeds from debt and equity issuances to pay for ongoing operating expenses in order to execute its business plan. On March 28, 2016, the Company completed a common stock financing for $10.0 million. On July 6, 2016,In addition, the Company entered into a Common Stock Purchase Agreementcompleted four separate common stock financings with Seven Star Works Co. Ltd. (“SSW”) for a common stock financing of $4.0 million and on August 11,July 19, 2016, the Company entered into a Common Stock Purchase Agreement with Harvest Alternative Investment Opportunities SPC (“Harvest”) for $4.0 million on August 12, 2016, with Sun Seven Stars Hong Kong Cultural Development Limited (“SSSHK”) for $2.0 million on November 17, 2016 and with certain investors, officers & directors and affiliates in a common stock financing of $4.0 million.private placement for $2.0 million on May 19, 2017, respectively. Although the Company believes it has the ability to

10

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

raise funds by issuing debt or equity instruments. Additionalinstruments, additional financing may not be available to the Company on terms acceptable to the Company or at all or such resources may not be received in a timely manner.

These conditions raise substantial doubt about the Company’s ability to continue as a going concern. The consolidated financial statements have been prepared assuming that the Company will continue as a going concern and, accordingly, do not include any adjustments that might result from the outcome of this uncertainty.

3.

VIE Structure and Arrangements


a)

Sinotop VIE structure and arrangement

To comply with PRC laws and regulations that prohibit or restrict foreign ownership of companies that provides value-added telecommunication services, the Company provides its services through Sinotop Beijing and its subsidiary, Zhong Hai Video, which holds the licenses and approvals to provide digital distribution and Internet content services in the PRC.Beijing. The Company has the ability to control Sinotop Beijing and Zhong Hai Video through a series of contractual agreements entered into among YOD WFOE, YOD Hong Kong, Sinotop Beijing and the legal shareholders of Sinotop Beijing.

Prior to January 2016, wethe Company entered into a series of contractual agreements to give usit the ability to control Sinotop Beijing with Zhang Yan, the former legal shareholder of Sinotop Beijing (the spouse of ourits then-CEO). In January 2016, in connection with the appointment of oura new CEO and in accordance with ourits rights under the contractual agreements, (1) the legal ownership of Sinotop Beijing was transferred from Zhang Yan to Bing Wu, the brother of ourits current Chairman and Yun Zhu, our Vice President andthe former Vice President of Beijing Sun Seven Stars Culture Development Limited (“SSS”), (2) the Company terminated the series of contractual arrangements with Zhang Yan, and (3) the Company entered into new contractual agreements with Bing Wu and Yun Zhu (collectively, the “Former Sinotop VIE Agreements”). In October 2016, in accordance with its rights under contractual agreements, (1) the legal ownership of Sinotop Beijing was transferred from Bing Wu to Mei Chen, the former CFO of the Company, (2) the Company terminated the series of contractual arrangements with Bing Wu, and (3) the Company entered into new contractual agreements with Mei Chen (collectively, the “New Sinotop VIE Agreements”). Although the Former Sinotop VIE Agreements and New Sinotop VIE Agreements resulted in changes to the legal shareholders of Sinotop Beijing, there was no change in the Company’s ability to control Sinotop Beijing or the Company’s rights to 100% of the economic benefits of Sinotop Beijing. The Company was the primary beneficiary of Sinotop Beijing prior to the signing of the Former Sinotop VIE Agreements and New Sinotop VIE Agreements and the Company remained the primary beneficiary of Sinotop Beijing after the signing of the former Sinotop VIE Agreements and the New Sinotop VIE Agreements. Accordingly, the change in legal ownership of Sinotop Beijing did not have any impact to the Company’s consolidation of Sinotop Beijing. The key terms of the New Sinotop VIE Agreements are summarized as follows:

11


Equity Pledge Agreement

Pursuant to the Equity Pledge Agreement among YOD WFOE, Sinotop Beijing, Bing WuMei Chen and Yun Zhu (collectively, the “Nominee Shareholders”), the Nominee Shareholders pledged all of their equity interests in Sinotop Beijing (the “Collateral”) to YOD WFOE as security for the performance of the obligations of Sinotop Beijing to make all the required technical service fee payments pursuant to the Technical Services Agreement and for performance of the Nominee Shareholders’ obligation under the Call Option Agreement. The terms of the Equity Pledge Agreement expire upon satisfaction of all obligations under the Technical Services Agreement and Call Option Agreement.

Call Option Agreement

Pursuant to the Call Option Agreement among YOD WFOE, Sinotop Beijing and the Nominee Shareholders, the Nominee Shareholders granted an exclusive option to YOD WFOE, or its designee, to purchase, at any time and from time to time, to the extent permitted under PRC law, all or any portion of the Nominee Shareholders’ equity in Sinotop Beijing. The exercise price of the option shall be determined by YOD WFOE at its sole discretion, subject to any restrictions imposed by PRC law. The term of the agreement is until all of the equity interest in Sinotop Beijing held by the Nominee Shareholders are transferred to YOD WFOE, or its designee and may not be terminated by any part to the agreement without consent of the other parties.

Power of Attorney

Pursuant to the Power of Attorney agreements among YOD WFOE, Sinotop Beijing and each of the respective Nominee Shareholders, each of the Nominee Shareholders granted YOD WFOE the irrevocable right, for the maximum period permitted by law, all of its voting rights as shareholders of Sinotop Beijing. The Nominee Shareholders may not transfer any of its equity interest in Sinotop Beijing to any party other than YOD WFOE. The Power of Attorney agreements may not be terminated except until all of the equity in Sinotop Beijing has been transferred to YOD WFOE or its designee.

11

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Technical Service Agreement

Pursuant to the Technical Service Agreement between YOD WFOE and Sinotop Beijing, YOD WFOE has the exclusive right to provide technical service, marketing and management consulting service, financial support service and human resource support services to Sinotop Beijing, and Sinotop Beijing is required to take all commercially reasonable efforts to permit and facilitate the provision of the services by YOD WFOE. As compensation for providing the services, YOD WFOE is entitled to receive service fees from Sinotop Beijing equivalent to YOD WFOE’s cost plus 30% of such costs as calculated on accounting policies generally accepted in the PRC. YOD WFOE and Sinotop Beijing agree to periodically review the service fee and make adjustments as deemed appropriate. The term of the Technical Services Agreement is perpetual, and may only be terminated upon written consent of both parties.

Spousal Consent

Pursuant to the Spousal Consent, undersigned by the respective spouse of Nominee Shareholders (collectively, the “Spouses”), the Spouses unconditionally and irrevocably agreed to the execution of the Equity Pledge Agreement, Call Option Agreement and Power of Attorney agreement. The Spouses agreed to not make any assertions in connection with the equity interest of Sinotop Beijing and to waived consent on further amendment or termination of the Equity Pledge Agreement, Call Option Agreement and Power of Attorney agreement. The Spouses further pledge to execute all necessary documents and take all necessary actions to ensure appropriate performance under these agreements upon YOD WFOE’s request. In the event the Spouses obtain any equity interests of Sinotop Beijing which are held by the Nominee Shareholders, the Spouses agreed to be bound by the New Sinotop VIE Agreements, including the Technical Services Agreement, and comply with the obligations thereunder, including sign a series of written documents in substantially the same format and content as the New Sinotop VIE Agreements.

12


Letter of Indemnification

Pursuant to the Letter of Indemnification among YOD WFOE and Bing WuMei Chen and YOD WFOE and Yun Zhu, YOD WFOE agreed to indemnify Nominee Shareholders against any personal, tax or other liabilities incurred in connection with their role in equity transfer to the greatest extent permitted under PRC law. YOD WFOE further waived and released Nominee Shareholders from any claims arising from, or related to, their role as the legal shareholder of Sinotop Beijing, provided that their actions as a nominee shareholder are taken in good faith and are not opposed to YOD WFOE’s best interests. Conversely, the Nominee Shareholders will not be entitled to dividends or other benefits generated therefrom, or receive any compensation in connection with this arrangement. The Letter of Indemnification will remain valid until either Nominee Shareholders or YOD WFOE terminates the agreement by giving the other party hereto sixty (60)60 days’ prior written notice.

In addition to the New Sinotop VIE Agreements, the Management Service Agreement between Sinotop Beijing and YOD Hong Kong continued to remain in effect, the key terms of which are as follows:

Management Services Agreement

Pursuant to a Management Services Agreement, as of March 9, 2010, YOD Hong Kong has the exclusive right to provide to Sinotop Beijing management, financial and other services related to the operation of Sinotop Beijing’s business, and Sinotop Beijing is required to take all commercially reasonable efforts to permit and facilitate the provision of the services by YOD Hong Kong. As compensation for providing the services, YOD Hong Kong is entitled to receive a fee from Sinotop Beijing, upon demand, equal to 100% of the annual net profits as calculated on accounting policies generally accepted in the PRC of Sinotop Beijing during the term of the Management Services Agreement. YOD Hong Kong may also request ad hoc quarterly payments of the aggregate fee, which payments will be credited against Sinotop Beijing’s future payment obligations.

The Management Services Agreement also provides YOD Hong Kong, or its designee, with a right of first refusal to acquire all or any portion of the equity of Sinotop Beijing upon any proposal by the sole shareholder of Sinotop Beijing to transfer such equity. In addition, at the sole discretion of YOD Hong Kong, Sinotop Beijing is obligated to transfer to YOD Hong Kong, or its designee, any part or all of the business, personnel, assets and operations of Sinotop Beijing which may be lawfully conducted, employed, owned or operated by YOD Hong Kong, including:

(a)         business opportunities presented to, or available to Sinotop Beijing may be pursued and contracted for in the name of YOD Hong Kong rather than Sinotop Beijing, and at its discretion, YOD Hong Kong may employ the resources of Sinotop Beijing to secure such opportunities;

(b)        any tangible or intangible property of Sinotop Beijing, any contractual rights, any personnel, and any other items or things of value held by Sinotop Beijing may be transferred to YOD Hong Kong at book value;

12

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(c)        real property, personal or intangible property, personnel, services, equipment, supplies and any other items useful for the conduct of the business may be obtained by YOD Hong Kong by acquisition, lease, license or otherwise, and made available to Sinotop Beijing on terms to be determined by agreement between YOD Hong Kong and Sinotop Beijing;

(d)       contracts entered into in the name of Sinotop Beijing may be transferred to YOD Hong Kong, or the work under such contracts may be subcontracted, in whole or in part, to YOD Hong Kong, on terms to be determined by agreement between YOD Hong Kong and Sinotop Beijing; and

(e)        any changes to, or any expansion or contraction of, the business may be carried out at the sole discretion of YOD Hong Kong, and in the name of and at the expense of, YOD Hong Kong; provided, however, that none of the foregoing may cause or have the effect of terminating (without being substantially replaced under the name of YOD Hong Kong) or adversely affecting any license, permit or regulatory status of Sinotop Beijing.

The term of the Management Services Agreement is 20 years, and may not be terminated by Sinotop Beijing, except with the consent of, or a material breach by, YOD Hong Kong.

Pursuant to the above contractual agreements, YOD WFOE can have the assets transferred freely out of Sinotop Beijing without any restrictions. Therefore, YOD WFOE considers that there is no asset of Sinotop Beijing or Zhong Hai Video that can be used only to settle obligations of Sinotop Beijing, or Zhong Hai Video, except for the registered capital of these two entitiesthe entity amounting to RMB17.0RMB10.6 million (approximately $2.6$1.6 million) as of June 30, 2016.2017. As Sinotop Beijing and Zhong Hai Video areis incorporated as limited liability companiescompany under PRC Company Law, creditors of these two entitiesthis entity do not have recourse to the general credit of other entities of the Company.

13



b)

Tianjin Sevenstarflix Network Technology Limited (“SSF”) VIE structure and arrangements

To comply with PRC laws and regulations that prohibit or restrict foreign ownership of companies that provides value-added telecommunication services, the Company plans to also provide its services through SSF, which is applying to hold the licenses and approvals to provide digital distribution and Internet content services in the PRC. The Company has the ability to control SSF through a series of contractual agreements, as described below, entered into among YOD WFOE, YOD Hong Kong, SSF and the legal shareholders of SSF.

On April 5, 2016, YOD WFOE entered into variable interest entity agreements with SSF and its nominee shareholders pursuant to the Amended Tianjin Agreement dated December 21, 2015 (see Note 9 (c)12(c)) (the “SSF VIE Agreements”). Lan Yang, holder of 99% equity ownership in SSF and a party to certain of the SSF VIE Agreements, is the spouse of Bruno Zheng Wu, the Company’s Chairman. Yun Zhu, holder of 1% equity ownership in SSF and a party to certain of the SSF VIE Agreements, is the Vice President of SSS.

The terms of the SSF VIE Agreements are as follows:

Equity Pledge Agreement

Pursuant to the Equity Pledge Agreement among YOD WFOE, Lan Yang and Yun Zhu (the “Nominee Shareholders”), dated April 5, 2016, the Nominee Shareholders pledged all of their capital contribution rights in SSF to YOD WFOE as security for the performance of the obligations of SSF to make all the required technical service fee payments pursuant to the Technical Services Agreement and for performance of the Nominee Shareholders’ obligation under the Call Option Agreement. The terms of the Equity Pledge Agreement expire upon satisfaction of all obligations under the Technical Services Agreement and Call Option Agreement.

Call Option Agreement

Pursuant to the Call Option Agreement among YOD WFOE, SSF and the Nominee Shareholders, dated April 5, 2016, the Nominee Shareholders granted an exclusive option to YOD WFOE, or its designee, to purchase, at any time and from time to time, to the extent permitted under PRC law, all or any portion of the Nominee Shareholders’ equity in SSF. The exercise price of the option shall be determined by YOD WFOE at its sole discretion, subject to any restrictions imposed by PRC law. The term of the agreement is until all of the equity interest in SSF held by the Nominee Shareholders is transferred to YOD WFOE, or its designee and may not be terminated by any party to the agreement without consent of the other parties.

Power of Attorney

Pursuant to the Power of Attorney agreements among YOD WFOE, SSF and each of the respective Nominee Shareholders, dated April 5, 2016, each of the Nominee Shareholders granted YOD WFOE the irrevocable right, for the maximum period permitted by law, to all of its voting rights as shareholders of SSF. The Nominee Shareholders may not transfer any of their equity interest in SSF to any party other

13

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

than YOD WFOE. The Power of Attorney agreements may not be terminated except until all of the equity in SSF has been transferred to YOD WFOE or its designee.

Technical Service Agreement

Pursuant to the Technical Service Agreement, dated April 5, 2016, between YOD WFOE and SSF, YOD WFOE has the exclusive right to provide technical service, marketing and management consulting service, financial support service and human resource support services to SSF, and SSF is required to take all commercially reasonable efforts to permit and facilitate the provision of the services by YOD WFOE. As compensation for providing the services, YOD WFOE is entitled to receive service fees from SSF equivalent to YOD WFOE’s cost plus 20-30% of such costs as calculated on accounting policies generally accepted in the PRC. YOD WFOE and SSF agree to periodically review the service fee and make adjustments as deemed appropriate. The term of the Technical Services Agreement is perpetual, and may only be terminated upon written consent of both parties.

Spousal Consent

Pursuant to the Spousal Consent, dated April 5, 2016, undersigned by the respective spouse of the Nominee Shareholders (collectively, the “Spouses”), the Spouses unconditionally and irrevocably agreed to the execution of the Equity Pledge Agreement, Call Option Agreement and Power of Attorney agreement. The Spouses agreed to not make any assertions in connection with the equity interest of SSF and to waive consent on further amendment or termination of the Equity Pledge Agreement, Call Option Agreement and Power of Attorney agreement. The Spouses further pledge to execute all necessary documents and take all necessary actions to ensure appropriate performance under these agreements upon YOD WFOE’s request. In the event the Spouses obtain any equity interests of SSF which are held by the Nominee Shareholders, the Spouses agreed to be bound by the SSF VIE Agreements, including the Technical Services Agreement, and comply with the obligations thereunder, including sign a series of written documents in substantially the same format and content as the SSF VIE Agreements.

14


Letter of Indemnification

Pursuant to the Letter of Indemnification among YOD WFOE and Lan Yang and YOD WFOE and Yun Zhu, both dated as of April 5, 2016, YOD WFOE agreed to indemnify Nominee Shareholders against any personal, tax or other liabilities incurred in connection with their role in equity transfer to the greatest extent permitted under PRC law. YOD WFOE further waived and released the Nominee Shareholders from any claims arising from, or related to, their role as the legal shareholder of SSF, provided that their actions as a nominee shareholder are taken in good faith and are not opposed to YOD WFOE’s best interests. The Nominee Shareholders will not be entitled to dividends or other benefits generated therefrom, or receive any compensation in connection with this arrangement. The Letter of Indemnification will remain valid until either the Nominee Shareholders or YOD WFOE terminates the agreement by giving the other party hereto sixty (60)60 days’ prior written notice.

Loan Agreement

Pursuant to the Loan Agreement among YOD WFOE and the Nominee Shareholders, dated April 5, 2016, YOD WFOE agrees to lend RMB 19.8 million and RMB 0.2 million, respectively, to the Nominee Shareholders for the purpose of establishing SSF and for development of its business. As of June 30,December 31, 2016, RMB 17.827.6 million (US $2.7$4.2 million) and RMB nil have been lent to Lan Yang and Yun Zhu, respectively. Lan Yang has contributed all of the RMB 17.827.6 million (US $2.7$4.2 million) in the form of capital contribution and accordingly the loan is eliminated with the capital of SSF upon consolidation.contribution. The loan can only be repaid by a transfer by the Nominee Shareholders of their equity interests in SSF to YOD WFOE or YOD WFOE’s designated persons, through (i) YOD WFOE having the right, but not the obligation to at any time purchase, or authorize a designated person to purchase, all or part of the Nominee Shareholders’ equity interests in SSF at such price as YOD WFOE shall determine (the “Transfer Price”), (ii) all monies received by the Nominee Shareholders through the payment of the Transfer Price being used solely to repay YOD WFOE for the loans, and (iii) if the Transfer Price exceeds the principal amount of the loans, the amount in excess of the principal amount of the loans being deemed as interest payable on the loans, and to be payable to YOD WFOE in cash. Otherwise, the loans shall be deemed to be interest-free. The term of the Loan Agreement is perpetual, and may only be terminated upon the Nominee Shareholders receiving repayment notice, or upon the occurrence of an event of default under the terms of the agreement. The loan extended to the Nominee Shareholders and the capital of SSF are fully eliminated in the consolidated financial statements.

Management Services Agreement

In addition to the SSF VIE Agreements, the Company’s subsidiary and the parent company of YOD WFOE, YOU On Demand (Asia) Limited, a company incorporated under the laws of Hong Kong (“YOD Hong Kong”) entered into a Management Services Agreement with SSF, dated as of April 6, 2016 (the “Management Services Agreement”). Pursuant to a Management Services Agreement, YOD Hong Kong has the exclusive right to provide to SSF management, financial and other services related to the operation of SSF’s business, and SSF is required to take all commercially reasonable efforts to permit and facilitate the provision of the services by YOD Hong Kong.

14

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

As compensation for providing the services, YOD Hong Kong is entitled to receive a fee from SSF, upon demand, equal to 100% of the annual net profits as calculated on accounting policies generally accepted in the PRC of SSF during the term of the Management Services Agreement. YOD Hong Kong may also request ad hoc quarterly payments of the aggregate fee, which payments will be credited against SSF’s future payment obligations.

In addition, at the sole discretion of YOD Hong Kong, SSF is obligated to transfer to YOD Hong Kong, or its designee, any part or all of the business, personnel, assets and operations of SSF which may be lawfully conducted, employed, owned or operated by YOD Hong Kong, including:

(a)         business opportunities presented to, or available to SSF may be pursued and contracted for in the name of YOD Hong Kong rather than SSF, and at its discretion, YOD Hong Kong may employ the resources of SSF to secure such opportunities;

(b)         any tangible or intangible property of SSF, any contractual rights, any personnel, and any other items or things of value held by SSF may be transferred to YOD Hong Kong at book value;

(c)         real property, personal or intangible property, personnel, services, equipment, supplies and any other items useful for the conduct of the business may be obtained by YOD Hong Kong by acquisition, lease, license or otherwise, and made available to SSF on terms to be determined by agreement between YOD Hong Kong and SSF;

(d)         contracts entered into in the name of SSF may be transferred to YOD Hong Kong, or the work under such contracts may be subcontracted, in whole or in part, to YOD Hong Kong, on terms to be determined by agreement between YOD Hong Kong and SSF; and

15


(e)         any changes to, or any expansion or contraction of, the business may be carried out in the exercise of the sole discretion of YOD Hong Kong, and in the name of and at the expense of, YOD Hong Kong;

provided, however, that none of the foregoing may cause or have the effect of terminating (without being substantially replaced under the name of YOD Hong Kong) or adversely affecting any license, permit or regulatory status of SSF.

The term of the Management Services Agreement is 20 years, and may not be terminated by SSF, except with the consent of, or a material breach by, YOD Hong Kong.

Pursuant to the above contractual agreements, YOD WFOE can have the assets transferred freely out of SSF without any restrictions. Therefore, YOD WFOE considers that there is no asset of SSF that can be used only to settle obligation of YOD WFOE, except for the registered capital of SSF amounting to RMB 50.0 million (approximately $7.5 million), among which RMB 17.827.6 million (approximately $2.8$4.2 million) has been injected as of June 30, 2016.2017. As SSF is incorporated as limited liability company under PRC Company Law, creditors of these two entitiesthis entity do not have recourse to the general credit of other entities of the Company.

Financial Information

On June 30, 2017, Company entered into BT SPA, under which Zhong Hai Shi Xun Media, which was formerly 80% owned by Sinotop Beijing, was sold to BT. The details of this transaction are disclosed in Note 11.

The following financial information of our VIEs, as applicable for the periods presented, affected the Company's consolidated financial statements.

       
   June 30,  December 31, 
   2016  2015 
        ASSETS      
        Current assets:      
                Cash$ 736,240 $ 1,001,094 
                Accounts receivable, net 3,094,770  1,689,415 
                Licensed content, current 711,683  556,591 
                Prepaid expenses 219,242  98,893 
                Other current assets 130,810  133,582 
                Intercompany receivables due from the Company's subsidiaries(i) 157,676  161,017 
        Total current assets 5,050,421  3,640,592 
                Property and equipment, net 88,776  149,880 
                Licensed content, non-current 8,993  21,085 
                Intangible assets, net 200,098  253,771 
                Long term investments 3,118,445  450,115 
                Other non-current assets 59,355  58,026 
        Total assets$ 8,526,088 $ 4,573,469 
        
        LIABILITIES      
        Current liabilities:      
                  Accounts payable$ 651,254 $ 44,867 
                  Deferred revenue 1,232  15,080 
                  Accrued expenses 390,176  280,038 
                  Other current liabilities 361,908  298,422 
                  Accrued salaries -  10,861 
                  Accrued license content fees 1,518,112  933,532 
                  Intercompany payables due to the Company's subsidiaries(i) 12,904,733  12,512,954 
        Total current liabilities 15,827,415  14,095,754 
        Total liabilities$ 15,827,415 $ 14,095,754 

   Six Months Ended 
   June 30,  June 30, 
   2016  2015 
 Revenue$ 2,750,190 $ 2,507,576 
 Net loss$ (671,644)$ (731,763)

   Six Months Ended 
   June 30,  June 30, 
   2016  2015 
 Net cash used in operating activities$ (730,019)$ 329,740 
 Net cash used in investing activities$ (2,165,477)$ (64,002)
 Net cash provided by intercompany financing activities(i)$ 2,630,642 $ - 

16



  June 30,  December 31, 
  2017  2016 
ASSETS        
Current assets:        
Cash $8,416  $1,519,125 
Accounts receivable, net  -   1,260,529 
Prepaid expenses  2,596   30,455 
Other current assets  1,475   191,427 
Intercompany receivables due from the Company's subsidiaries(i)  2,733,143   150,725 
Total current assets  2,745,630   3,152,261 
Property and equipment, net  -   196,677 
Intangible assets, net  -   2,570 
Long term investments  3,584,639   3,654,664 
Other non-current assets  -   442,782 
Total assets $6,330,269  $7,448,954 

LIABILITIES        
Current liabilities:        
Accounts payable $-  $5,817 
Deferred revenue  -   824,563 
Accrued expenses  1,943   268,074 
Other current liabilities  40   394,314 
Accrued license content fees  -   1,236,661 
Intercompany payables due to the Company's subsidiaries(i)  4,069,514   14,752,338 
Total current liabilities  4,071,497   17,481,767 
Total liabilities $4,071,497  $17,481,767 
 15

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

  Six Months Ended 
  June 30,  June 30, 
  2017  2016 
Revenue $794,273  $2,750,190 
Net income (loss) $132,231  $(671,644)

  Six Months Ended 
  June 30,  June 30, 
  2017  2016 
Net cash used in operating activities $(1,558,586) $(730,019)
Net cash used in investing activities $(141,639) $(2,165,477)
Net cash provided by financing activities(i) $189,515  $2,630,642 

(i)

Intercompany receivables and payables are eliminated upon consolidation

consolidation. The intercompany financing activities include the capital injection of $0.2 million to Sinotop Beijing in the six months period ended June 30, 2017.

After the disposal of Zhong Hai Shi Xun Media as of June 30, 2017, the total assets consisted of receivables and long term investments. The Company expects that a lower percentage of its total revenue producing assetswill be generated from its VIEs in the foreseeable future.

4.Acquisition

On January 30, 2017, the Company entered into a Securities Purchase Agreement (the “Sun Video SPA”) with BT Capital Global Limited, a British Virgin Islands company (“BT”) which is controlled by Company’s Chairman Bruno Wu, for the purchase by SSC of all of the outstanding capital stock of Sun Video Group Hong Kong Limited, a Hong Kong corporation (“SVG”), for an aggregate purchase price of $800,000 and a $50 million Promissory Note (the “SVG Note”) with the principal and interest thereon convertible into shares of the Company’s common stock at a conversion rate of $1.50 per share. BT has guaranteed that are heldSVG will achieve certain financial goals within 12 months of the closing. Until receipt of necessary shareholder approvals, the SVG Note is not convertible into shares of our common stock, but once the necessary shareholder approval is received, the unpaid principal and interest thereon will automatically convert. Under the terms of the Sun Video SPA, BT has guaranteed that the business of SVG and its subsidiaries (the “Sun Video Business”) shall achieve revenue of $250 million and $15 million of gross profit (collectively the “Performance Guarantees”) within 12 months of the closing. If the Sun Video Business fails to meet either of the Performance Guarantees within such time, BT shall forfeit back to the Company the shares of the Company’s common stock or the SVG Note, on a pro rata basis based on the Performance Guarantee for which the Sun Video Business achieves the lowest percentage of the respective amount guaranteed.

In addition, if the Sun Video Business achieves more than $50 million in cumulative net income within 3 years of closing, (the “Net Income Threshold”), the Company shall pay BT 50% of the amount of any cumulative net income above the Net Income Threshold. Profit share payments shall be made on an annual basis, in either cash or stock at the discretion of our Board of Directors. If the Board decides to make the payment in stock, the number of our shares of common stock to be awarded shall be calculated based on the market price of such shares.

After the acquisition SVG, the Company changed its name to Wecast Services Group Limited, and is therefore also referred to herein as Wecast Services.

On January 31, 2017, the Company entered into a Securities Purchase Agreement (the “Wide Angle SPA”) with BT and Sun Seven Stars Media Group Limited, a Hong Kong company (“SSS”), one of the Company’s largest shareholders, controlled by our Chairman Bruno Wu, as guarantor, for the purchase by the VIEsCompany of 55% of the outstanding capital stock of Wide Angle for the sole consideration of the Company adding Wide Angle to the Sun Video Business acquired by the Company under the Sun Video SPA and thereby including

16

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

100% of the revenue and gross profit from Wide Angle in the calculation of the SVG Performance Guarantees set forth in the Sun Video SPA considering the Company has consolidated Wide Angle.

Since the Company, Wecast Services and Wide Angle were controlled by our Chairman Bruno Wu since November 10, 2016, as well as both before and after the acquisition, this transaction was accounted for as a VIE’s subsidiary comprisebusiness combination between entities under common control by Mr. Wu. Therefore, in accordance with ASC Subtopic 805-50, the consolidated financial statements of licensed content, network equipment, charter/cooperation agreements, softwarethe Company include the acquired assets and licensesliabilities of the SVG and website and mobile app development. Substantially all of such assets are recognized inWide Angle at their historical carrying amounts. In addition, the Company’s consolidated financial statements except for certain Internet Content Provider licenses, internally developed software, trademarksas of December 31, 2016 have been prepared as if the Wecast Services and patent applications which were not recorded onWide Angle had been owned by the Company since November 10, 2016 presented and the Company’s consolidated balance sheetsfinancial statements as they doof December 31, 2016 has been retrospectively adjusted accordingly.

As of June 30, 2017, the Company recorded the $50 million SVG Note as additional paid in capital, as the Company believes that the Performance Guarantees can be met within 12 months of the closing. Considering the proceeds transferred were larger than carrying amounts of the net assets received, such $50 million was then recognized as a reduction to the Company’s additional paid in capital. The Company has not meet allbegun accruing any reserves relating to potential Net Income Threshold earnout payments, since the capitalization criteria. The VIEs also have assembled work force for sales, marketing and operations.Sun Video Business is currently not close to exceeding this threshold.

4.5.Accounts Receivable

Accounts receivable consists of the following:

  June 30,  December 31, 
  2017  2016 
Accounts receivable, gross: $42,018,388  $12,350,947 
Less: allowance for doubtful accounts  (51,028)  (2,828,796)
Accounts receivable, net $41,967,360  $9,522,151 

The movement of the allowance for doubtful accounts is as follows:

  June 30, 2017  December 31, 2016 
Balance at the beginning of the period $(2,828,796) $(3,672)
Additions charged to bad debt expense  (103,043)  (2,825,124)
Disposal of Zhong Hai Shi Xun  2,880,811   - 
Balance at the end of the period $(51,028) $(2,828,796)

6.Property and Equipment

The following is a breakdown of ourthe Company’s property and equipment:

   June 30,  December 31, 
   2016  2015 
        
 Furniture and office equipment$ 919,685 $ 910,420 
 Leasehold improvements 190,722  190,722 
 Total property and equipment 1,110,407  1,101,142 
 Less: accumulated depreciation (1,016,818) (946,708)
 Property and Equipment, net$ 93,589 $ 154,434 

We

  June 30,  December 31, 
  2017  2016 
Furniture and office equipment $286,143  $1,063,481 
Vehicle  145,311   267,023 
Office Building  -   3,948,058 
Leasehold improvements  3,827   939,844 
Total property and equipment  435,281   6,218,406 
Less: accumulated depreciation  (317,892)  (1,254,681)
Property and Equipment, net $117,389  $4,963,725 

The Company recorded depreciation expense of approximately $32,549 and $200,631 for the three and six months ended June 30, 2017 and $34,000 and $68,000 for the three and six months ended June 30, 2016 respectively.

17

Seven Stars Cloud Group, Inc., Its Subsidiaries and $49,000 and $100,000 for the three and six months ended June 30, 2015 respectively.Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

5.

7.

Intangible Assets

As of June 30, 20162017 and December 31, 2015,2016, the Company’s amortizing and indefinite lived intangible assets consisted of the following:

   June 30, 2016  December 31, 2015 
 Amortizing Intangible Gross Carrying  Accumulated  Net  Gross Carrying  Accumulated  Net 
        Assets Amount  Amortization  Balance  Amount  Amortization  Balance 
 Charter/ Cooperation agreements$2,755,821(815,268)1,940,553$2,755,821$(746,372)$2,009,449
 Software and licenses 284,233  (245,016) 39,217  253,930  (234,947) 18,983 
 Website and mobile app development653,830(456,987)196,843653,830(403,961)249,869
 Workforce 305,693  (25,474) 280,219  -  -  - 
 Total amortizingintangible assets$3,999,577(1,542,745)2,456,832$3,663,581$(1,385,280)$2,278,301
 Indefinite lived intangibleassets
 Website name 134,290  -  134,290  134,290  -  134,290 
 Total intangible assets$ 4,133,867  (1,542,745) 2,591,122 $ 3,797,871 $ (1,385,280)$ 2,412,591 

  June 30, 2017  December 31, 2016 
Amortizing Intangible 

Gross

Carrying

  Accumulated  Impairment  Net  

Gross

Carrying

  Accumulated  Impairment  Net 
Assets Amount  Amortization  Loss  Balance  Amount  Amortization  Loss  Balance 
Charter/Cooperation agreements (iii) $-  $- $- $-  $2,755,821  $(909,257) $(1,846,564) $- 
Software and licenses  210,070   (191,118)  -   18,952   267,991   (241,932)  -   26,059 
Patent and trademark (iv)  92,965   (39,943)  (53,022)  -   92,965   (39,943)  -   53,022 
Website and mobile app development (ii)  -   -  -  -   593,193   (421,129)  (172,064)  - 
Workforce (i)  305,694   (127,372)  -   178,322   305,694   (76,422)  -   229,272 
Total amortizing intangible assets $608,729  $(358,433) $(53,022) $197,274  $4,015,664  $(1,688,683) $(2,018,628) $308,353 
Indefinite lived intangible assets                                
Website name  134,290   -   -   134,290   134,290   -   -   134,290 
Patent (iv)  10,599   -   (10,599)  -   10,599   -   -   10,599 
Total intangible assets $753,618  $(358,433) $(63,621) $331,564  $4,160,553  $(1,688,683) $(2,018,628) $453,242 

(i) On April 1, 2016, YODthe Company entered into an agreement with Mr. Liu Changsheng, under which YODSSC agreed to pay Mr. Liu Changsheng cash consideration of $187,653 and 66,500 shares of restricted shares with a six month restriction period and a fair value of $121,695 in exchange for a workforce of 10 personnel experienced in programing content mobile apps to enterapps. All 10 personnel entered into three year employment contracts with YODSSC effective from April 1, 2016, as well as2016. The Company also acquired certain laptopslaptop and desktopsdesktop computers with fair value of $3,655. According to the agreement, 30% of the cash consideration is due right afterupon the signing of the agreement, 20% is due in 2 months after the signing of the agreement and the rest of 50% is due in 6 months after the signing of the agreement. CashAll cash consideration of $59,295 has been paid as of June 30, 2016, and $37,530 was paid on July 4, 2016.paid. If any of three3 key staff, as defined, terminated their employment with YODSSC during the first 12 months of employment, YODSSC has the right to forfeit the unpaid cash consideration. In addition, Mr. Liu Changsheng would be required to pay a default penalty at minimal of $129,180. YODSSC has accounted for the transaction as an asset acquisition in which YODSSC mainly acquired a workforce, which is recognized as an intangible asset at cost. Subsequently, the workforce intangible is amortized over the employment term of three years.

We

The Company recorded amortization expense related to our amortizing intangible assets of approximately $28,393 and $56,522 for the three and six months ended June 30, 2017 and $90,000 and $153,000 for the three and six months ended June 30, 2016 and $46,000 and $85,000 for the three and six months ended June 30, 2015 respectively, which included the amortization expense of the workforce acquired as stated above.

(ii) Considering a new mobile app has been developed to be put into market in October 2016, the Company determined that the future cash flows generated from the old mobile app was nil. In accordance with ASC 350,Intangibles – Goodwill and Other, recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. The Company estimated the fair value of this intangible asset to be nil as of December 31, 2016. Fair value was determined using unobservable (Level 3) inputs. In June, 2017, this intangible asset has been disposed of along with other net assets in Zhong Hai Shi Xun.

(iii) During the fourth quarter of 2016, the Company determined that the Charter/Cooperation agreements will not serve the business or generate future cash flow. As no future cash flows will be generated from the Charter/Cooperation agreements, the Company estimated the fair value of the Charter/Cooperation agreements to be nil as of December 31, 2016. Fair value was determined using unobservable (Level 3) inputs. Impairment loss from Charter/Cooperation agreements of $1,846,000 was recognized in 2016 to write off the entire book value of the Charter/Cooperation agreements. In June, 2017, this intangible asset has been disposed of along with other net assets in Zhong Hai Shi Xun.

(iv) During the second quarter of 2017, the Company determined that one of its subsidiaries in the US will not serve the non-core business or generate future cash flow. As no future cash flows will be generated from using the patent owned by this subsidiary, the Company estimated the fair value of those patent to be nil as of June 30, 2017. Fair value was determined using unobservable (Level 3) inputs. Impairment loss from patent of $63,621 was recognized in 2017 to write off the entire book value of the patent.

The following table outlines the amortization expense for the next fivethree years and thereafter:

  Amortization to be 
Years ending December 31, Recognized 
2017 (6 months) $55,904 
2018  111,778 
2019  29,592 
Total amortization to be recognized $197,274 

17



   Amortization to be 
 Years ending December 31, Recognized 
 2016 (6 months)$ 179,641 
 2017 346,769 
 2018 304,061 
 2019 168,079 
 2020 137,792 
 2021 137,792 
 Thereafter 1,182,698 
 Total amortization to be recognized$ 2,456,832 

6.

Long Term Investments


 (1)18

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

8.Long Term Investments under Cost Method


Cost method investments

Cost method investments as of the period ended June 30, 2017 and December 31, 2016 are as follow:

  June 30,  December 31, 
  2017  2016 
Topsgame (i) $3,230,422  $3,156,985 
Frequency (ii)  3,000,000   3,000,000 
Total $6,230,422  $6,156,985 

(a)(i)

Investment in TopsgamesTopsgame

On April 13, 2016, SSF entered into a Game Right Assignment Agreement with SSS for the acquisition of certain game IP rights (“Game IP Rights”) for approximately $2.7 million (RMB18 million) in cash. As of June 30, 2016, approximately $2.1 million has been paid out to SSS. On April 15, 2016, SSF entered into a Capital Increase Agreement with Nanjing Tops Game Co., Ltd. (“Topsgame”) and its shareholders whereby SSF transferred the Game IP Rights acquired from SSS to Topsgame in exchange for 13% of Topsgame’s equity ownership. Topsgame is a PRC company that specializes in the independent development and operation of online, stand-alone and other games as well as the distribution of domestic and overseas games. The investment was part of the Company’s transformation and expansion strategy. The Company’s 13% ownership interest does not provide the Company with the right to nor does the Company have representation on the board of directors of Topsgame.

The Company has recognized the cost of the investment in Topsgame, which is a private company with no readily determinable fair value, equal tobased on the fair valueacquisition cost of Game IP Rights of approximately $2.7 million and accountaccounts for the investment by the cost method.

On September 14, 2016, SSF increased its investment in Topsgame by RMB 3,900,000 (approximately $584,000) and maintained its 13% equity ownership of Topsgame. The investment continued to be accounted for using the cost methodmethod.

On June 30, 2017, the Company entered into the BT SPA, pursuant to which, Topsgame has been agreed to sold to BT in the consideration of accounting.the fair value of Topsgame which approximates to its carrying book value (appraised by an independent third party). However, considering the payment term is in one year, its collectability is uncertain and required legal transfer process was not completed as of June 30, 2017, Company did not account for this transaction as of June 30, 2017.

(b)

(ii)Investment in Frequency

In April 2016, the Company and Frequency Networks Inc. (“Frequency”) entered into a Series A Preferred Stock Purchase Agreement (the “SPA”) for the purchase of 8,566,271 shares of Series A Preferred Stock, Frequency (the “Frequency Preferred Stock”) for a total purchase price of $3.0$3 million. The 8,566,271 Series A Preferred Stock represent 13%9% ownership and voting interest on an as converted basis and does not provide the Company with the right to nor does the Company have representation on the board of directors of Frequency.

The Frequency Preferred Stock is entitled to non-cumulative dividends at the rate of $0.02548 per share per annum, declared at the discretion of Frequency’s board of directors. The Frequency Preferred Stock is also convertible into shares of Frequency common stock at the Company’s election any time after issuance on a 1:1 basis, subject to certain adjustment. Each share of Frequency Preferred Stock also has a liquidation preference of $0.42467 per share, plus any declared but unpaid dividends.

The Company has recognized the cost of the investment in Frequency, which is a private company with no readily determinable fair value, at its cost of $3 million and accountaccounts for the investment usingby the cost method.

There were no identified events or changes in circumstances that may have had a significant adverse effect on the fair value of our cost method investments, accordingly the fair value of accounting.our cost method investments are not estimated.

 (2)19

Long Term Investment under Equity Method

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Equity method investments

Equity method investment movement for the six months ended on June 30, 2017 is as follow:

  June 30, 2017 
    December 31,
2016
  Capital increase  Loss on investment  Impairment loss  Foreign currency
translation adjustments
  June 30,
2017
 
Wecast Internet (i)  132,782   -   (57,644)  -   4,771   79,909 
Hua Cheng (ii)  364,897   -   (19,192)  -   8,511   354,216 
Shandong Media (iii)  -   -   -   -   -   - 
Total   $497,679   -  $(76,836)  -  $13,282  $434,125 

(c)(i)

Investment in Shandong MediaWecast Internet

In October 2016, the Company’s subsidiary, YOU On Demand (Asia) Ltd., invested RMB1,000,000 (approximately $149,750) in Wecast Internet Limited (“Wecast Internet”) and held its 50% equity ownership.

(ii)Investment in Hua Cheng

Investments in entities where the Company can exercise significant influence, but not control, is classified as a long-term equity investment and accounted for using the equity method. Under the equity method, the investment is initially recorded at cost and adjusted for the Company’s share of undistributed earnings or losses of the investee. Investment losses are recognized until the investment is written down to nill provided the Company does not guarantee the investee’s obligations nor it is committed to provide additional funding.

As of and for the period ended June 30, 20162017 and December 31, 2015,2016, the Company’s long termCompany held 39% equity investments are comprisedownership in Hua Cheng, and accounted for the investment by the equity method.

(iii)Investment in Shandong Media

As of the Company’ investment in Shandong Lushi Media Co., Ltd. (“Shandong Media”)period ended June 30, 2017 and Hua Cheng Hu Dong (Beijing) Film and Television Communication Co., Ltd. (“Hua Cheng”), which areDecember 31, 2016, the Company held 30% and 39%, respectively, owned by Sinotop Beijing. The long term investmentequity ownership in Shandong Media, and accounts for the investment by the equity method. The investment was nil and nilfully impaired as of June 30, 20162017 and December 31, 2015 respectively,2016.

9.Stockholders’ Equity

On July 6, 2016, the Company entered into a Common Stock Purchase Agreement (the “SSW SPA”) with Seven Stars Works Co., Ltd., a Korea company (“SSW”) and an affiliate of SSS. Pursuant to the long term investmentterms of the SSW SPA, the Company has agreed to sell and issue 2,272,727 shares of the Company’s common stock for $1.76 per share, or a total purchase price of $4.0 million to SSW. A total of $4.0 million was received and 2,272,727 shares were issued on July 19, 2016.

On August 11, 2016, the Company entered into Common Stock Purchase Agreement (the “Harvest SPA”) with Harvest Alternative Investment Opportunities SPC (“Harvest”), a Cayman Islands company. Pursuant to the terms of the Harvest SPA, the Company has agreed to sell and issue 2,272,727 shares of the Company’s common stock, for $1.76 per share, or a total purchase price of $4.0 million to Harvest. A total of $4.0 million was received and 2,272,727 shares were issued on August 12, 2016.

On November 11, 2016, the Company entered into Common Stock Purchase Agreement (the “SSSHKCD SPA”) with Sun Seven Stars Hong Kong Cultural Development Limited, a Hong Kong company (“SSSHKCD”) and an affiliate of SSS. Pursuant to the terms of the SSSHKCD SPA, the Company has agreed to sell and issue 1,136,365 shares of the Company’s common stock for $1.76 per share, or a total purchase price of $2.0 million to SSSHKCD. A total of $2.0 million was received and 1,136,365 shares were issued on November 17, 2016.

As described in Hua Cheng was $0.4Note 12, the Company and SSS entered into a series of agreements, including an agreement pursuant to which the Company agreed to sell and issue 4,545,455 shares of the Company's common stock and warrants to acquire an additional 1,818,182 shares (at an exercise price of $2.75 per share) for an aggregate purchase price of $10 million to SSS.

On May 19, 2017, the Company entered into a subscription agreement with certain investors, including officers, directors and $0.5 million asother affiliates of June 30, 2016the Company, pursuant to which the Company issued and December 31, 2015 respectively.sold to such investors, in a private placement, an aggregate of 727,273 shares of the common stock of the Company, for $2.75 per share, or a total purchase price of $2.0 million. Investors in the private placement included Lan Yang, the wife of the Company’s Chairman Bruno Wu, and China Telenet Ventures Limited, an entity owned and controlled by Sean Wang, a member of the Company’s Board of Directors. As of July 18, 2017, all subscription amounts have been received by the Company.

18



7.

10.

Fair Value Measurements

Accounting standards require the categorization of financial assets and liabilities, based on the inputs to the valuation technique, into a three-level fair value hierarchy. The various levels of the fair value hierarchy are described as follows:

·

Level 1 — Financial assets and liabilities whose values are based on unadjusted quoted market prices for identical assets and liabilities in an active market that we have the ability to access.

 20

 

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

·

Level 2 — Financial assets and liabilities whose values are based on quoted prices in markets that are not active or model inputs that are observable for substantially the full term of the asset or liability.

·

Level 3 — Financial assets and liabilities whose values are based on prices or valuation techniques that require inputs that are both unobservable and significant to the overall fair value measurement.

Accounting standards require the use of observable market data, when available, in making fair value measurements. When inputs used to measure fair value fall within different levels of the hierarchy, the level within which the fair value measurement is categorized is based on the lowest level input that is significant to the fair value measurement.

We review

The Company reviews the valuation techniques used to determine if the fair value measurements are still appropriate on an annual basis, and evaluate and adjust the unobservable inputs used in the fair value measurements based on current market conditions and third party information.

Common stock is valued at closing price reported on the active market on which the individual securities are traded.

The fair value of the warrant liabilities at June 30, 20162017 were valued using the Black-Scholes Merton method as an estimate for the Monte Carlos Simulation method which was the method used at the year ended December 31, 2015.2016. The following assumptions were incorporated:

   Black Scholes  Monte Carlo 
   June 30,  December 31, 
   2016  2015 
 Risk-free interest rate 0.45%  0.92% 
 Expected volatility 60%  60% 
 Expected term 1.17 years  1.67 years 
 Expected dividend yield 0%  0% 

  Black Scholes  Monte Carlo 
  June 30,  December 31, 
  2017  2016 
Risk-free interest rate  1.03%  0.70%
Expected volatility  55%  55%
Expected term  0.17 year   0.67 year 
Expected dividend yield  0%  0%

The following tables present the fair value hierarchy for those assets and liabilities measured at fair value on a recurring basis atas of June 30, 20162017 and December 31, 2015,2016, respectively:

   June 30, 2016    
   Fair Value Measurements    
   Level 1  Level 2  Level 3  Total Fair Value 
 Liabilities            
 Warrant liabilities (see Note 10)$ - $- $251,611 $ 251,611 

   December 31, 2015    
   Fair Value Measurements    
   Level 1  Level 2  Level 3  Total Fair Value 
 Liabilities            
 Warrant liabilities (see Note 10)$ - $- $395,217 $ 395,217 

  June 30, 2017    
  Fair Value Measurements    
  Level 1  Level 2  Level 3  Total Fair Value 
Liabilities                
Warrant liabilities (see Note 13) $-  $-  $137,587  $137,587 

  December 31, 2016    
  Fair Value Measurements    
  Level 1  Level 2  Level 3  Total Fair Value 
Liabilities                
Warrant liabilities (see Note 13) $-  $-  $70,785  $70,785 

The table below reflects the components effecting the change in fair value for the six months ended June 30, 2016:2017:

   Level 3 Assets and Liabilities    
   For the SixMonths Ended June 30 , 2016    
         Change in    
   January 1,     Fair Value  June 30, 
   2016  Settlements  gain  2016 
 Liabilities:            
 Warrant liabilities (see Note 10)$ 395,217 $- $(143,606)$251,611 

19


  Level 3 Assets and Liabilities    
  For the Six  Months Ended June 30 , 2017    
   January 1,     Change in  June 30, 
  2017  Settlements  Fair Value  2017 
Liabilities:                
Warrant liabilities (see Note 13) $70,785  $(177,197) $243,999  $137,587 

On March 28, 2016, the Company issued common stock and warrant to SSS (see Note 9). The warrant is considered an equity classified instrument and the fair value of the warrant on March 28, 2016 was $672,727, which was valued using the Monte Carlos Simulation method. The following assumptions were incorporated:

Monte Carlo
March 28, 2016
Risk-free interest rate0.89%
Expected volatility60%
Expected term2 years
Expected dividend yield0%

The significant unobservable inputs used in the fair value measurement of the Company’s warrant includes the risk free interest rate, expected volatility, expected term and expected dividend yield. Significant increases or decreases in any of those inputs in isolation would result in a significantly different fair value measurement.

The carrying amount of cash, accounts receivable, notes receivable, accounts payable, accrued other expenses, other payablescurrent liabilities and convertible promissory note as of June 30, 20162017 and December 31, 2015,2016, approximate fair value because of the short maturity of these instruments.

8.21

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

11.Related Party Transactions


(a)

$3.0 Million Convertible Note

On May 10, 2012, the Company’s then Executive Chairman and Principal Executive Officer, and current Vice Chairman, Mr. Shane McMahon, made a loan to the Company in the amount of $3,000,000. In consideration for the loan, the Company issued a convertible note to Mr. McMahon in the aggregate principal amount of $3,000,000 (the “Note”) at a 4% interest rate computed on the basis of a 365 day year. Upon issuance, the conversion price of the Note was equal to the price per share paid for securities by investors in the most recent financing (as of the date of conversion) of equity or equity-linked securities of the Company.

Effective on January 31, 2014, the Company and Mr. McMahon entered into an amendmentAmendment No. 4 to the Note pursuant to which the Note is at Mr. McMahon’s option, payable on demand or convertible on demand into shares of Series E Preferred Stock of the Company (the “Series E Preferred Stock”) at a conversion price of $1.75, until December 31, 2015. As a result, in 2014, the Company recognized a beneficial conversion feature discount calculated as the difference between the Series E Preferred Stock at its intrinsic value, which was the fair value of the common stock at the commitment date for the Series E Preferred Stock investment and the effective conversion price. As such, the Companywe recognized a beneficial conversion feature of approximately $2,126,000 which in 2014 which was reflected as interest expense and additional paid-in capital since the note was payable upon demand.

Effective December 30, 2014, the Company and Mr. McMahon entered into another amendmentAmendment No. 5 pursuant to which the maturity date of the Note was extended to December 31, 2016. The Note remains payable on demand or convertible on demand into shares of Series E Preferred Stock at a conversion price of $1.75 at Mr. McMahon’s option.

On December 31, 2016, the Company and Mr. McMahon entered into an amendment pursuant to which the Note will be at Mr. McMahon’s option, payable on demand or convertible on demand into shares of the Company’s Series E Preferred Stock, provided that the Note will no longer be convertible into Series E Preferred Stock upon the conversion of the Series E Preferred stock owned by C Media into the Company’s Common Stock (pursuant to which all Series E Preferred Stock will be automatically converted) but then convertible only into Common Stock at a conversion price of $1.50, until December 31, 2018.

For the three and six months ended June 30, 2017, the Company recorded interest expense of $29,507 and $59,507, respectively, related to the Note; For the three and six months ended June 30, 2016, the Company recorded interest expense of $30,000 and $60,000, respectively, related to the Note; For the three and six months ended June 30, 2015,Note.

(b) Cost of Revenue

Hua Cheng, in which the Company recorded interest expenseholds 39% of $30,000 and $60,000, respectively, related to the Note.

(b)

Revenue and Accounts Receivable

In March 2015, Zhong Hai Video entered into an agreement with C Media Limited (“C Media”), a beneficial owner of more than 5% of our capital stock, controlled by our director Xuesong Song, to provide video content services via C Media’s proprietary railway Wi-Fi service platform. Forequity shares, charged the three months ended June 30, 2016 and June 30, 2015, total revenue recognized amounted to nil and nil, respectively. For the six months ended June 30, 2016 and June 30, 2015, total revenue recognized amounted to nil and $182,000, respectively. As of June 30, 2016, total accounts receivable due from C Media amounted to approximately $91,000.

(c)

Cost of Revenue

Hua Cheng, the minority shareholder of Zhong Hai Video, charged usCompany licensed content fees of approximately $37,000Nil and $56,000$37,000 for the three months ended June 30, 2017 and 2016, and 2015,approximately Nil and approximately $93,000 and $80,000 for the six months ended June 30, 2017 and 2016, and 2015, respectively. As

(c) Purchase of June 30 2016, total accrued license content fees due to Hua Cheng amounted to approximately $112,000.Game IP Rights

20



(d)

Purchase of Game IP Rights

On April 13, 2016, SSF entered into a Game Right Assignment Agreement with SSS for the acquisition of certain Game IP Rights for cash based on total fair value of the Game IP Rights,$2.7 million (RMB 18 million), which was determined to be approximately $2.7 million (RMB18 million).paid in full in 2016. The Game IP Rights was recorded at cost and then subsequently transferred in exchange for the investment in Topsgame as disclosed in Note 68 above.

(d) Deposit for Investment in MYP

On September 19, 2016, the Company signed a non-binding term sheet with Sun Video Group HK Limited ("SVG") in purchase for its 51% ownership of M.Y. Products, LLC ("MYP"), a video commerce and supply chain management operator, in exchange for $50 million worth of Wecast Network common stock and $800,000 cash.

In accordance with the Term Sheet, the Company wired $800,000 (or its RMB equivalent) to MYP upon signing the term sheet as Good Faith Deposit. As of June 30, 2017, the transaction has already been closed, and all of the deposit paid to MYP has been transferred into liability due to BT, which is the former shareholder of SVG.

(e) Assets Disposal to BT

On June 30, 2017, the Company entered into a Securities Purchase Agreement (the BT SPA) with BT, pursuant to which the issued and outstanding stock that SSC holds in three separate non-core assets were sold to BT in exchange for RMB100 million (approximately $14.75 million at current exchange rate) in a combination of cash and publicly traded stock to be paid to SSC within one year of closing. A minimum of 20% of the total consideration to SSC will be paid in cash (approximately $2.95 million). A portion of the consideration

22

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

may be paid in the form of publicly traded stock at the discretion of BT, and in that case the securities will represent a public company affiliated with BT, in an industry related to SSC’s and with an average daily trading value of at least $146,000.

These three separate non-core assets that sold to BT included 80% equity interest in Zhong Hai Shi Xun Media for zero, 13% equity interest in Nanjing Tops Game and 25% share capital investment right in Pantaflix JV in consideration of RMB100 million. As Zhong Hai Shi Xun Media is the Company’s subsidiary, sale of a subsidiary to a related party under common control would cause the Company to derecognize the net assets transferred at its carrying amounts and recognize no gains or losses. The difference between proceeds received and the carrying amount of the net assets transferred is recognized in additional paid in capital. At the same time, the Goodwill in the amount of $6.6 million has been pushed down to Zhong Hai Shi Xun Media along with the disposal.

Meanwhile, considering the payment term is one year, there is uncertainty with respect to collectivebility and required legal transfer process of Nanjing Tops Game was not completed, Company did not account for the transaction of disposal of 13% equity interest in Nanjing Tops Game and 25% share capital investment right in Pantaflix JV as of June 30, 2017 until the collectivebility is probable.

9.

12.

SSS Agreements

On November 23, 2015, the Company entered into a series of agreements for a strategic investment by SSS, a PRC company in the media and entertainment industry that is controlled by the Company’s Chairman, Bruno Zheng Wu. The strategic investment by SSS included a private placement of equity securities of the Company, a content licensing agreement, and the potential for Tianjin Enternet Network Technology Limited (“Tianjin Enternet”), an affiliate of SSS, to earn additional shares of the Company’s common stock contingent on the performance of SSF. SSF intends to provide a branded pay content service, consumer payments and behavior data analysis service, customer management and data-based service and mobile social TV-based customer management service.

On December 21, 2015, the Company entered into an Amended and Restated Securities Purchase Agreement (the “Amended SSS Purchase Agreement”) and a Revised Content License Agreement (the “Revised Content Agreement”) with SSS which amended certain terms of the original agreements dated November 23, 2015. In addition, the Company also entered into an Amended and Restated Share Purchase Agreement (the “Amended Tianjin Agreement”) with Tianjin Enternet.

On July 6, 2016, the Company entered into a Common Stock Purchase Agreement with Seven Stars Works Co., Ltd., a Korea company (“SSW”) and an affiliate of SSS for the purchase by SSW of 2,272,727 shares of the Company’s common stock, for $1.76 per share, or a total purchase price of $4.0 million.

On November 11, 2016, the Company entered into a Common Stock Purchase Agreement with Sun Seven Stars Hong Kong Cultural Development Limited, a Hong Kong company (“SSSHKCD”) and an affiliate of SSS. Pursuant to the terms of the SPA, the Company has agreed to sell and issue 1,136,365 shares of the Company’s common stock, for $1.76 per share, or a total purchase price of $2.0 million to SSSHKCD.

(a)

Amended SSS Purchase Agreement

On March 28, 2016, pursuant to the Amended SSS Purchase Agreement, the Company sold, and SSS purchased, 4,545,455 shares of the Company’s common stock for a purchase price of $2.20 per share, or an aggregate of $10.0 million. In addition, SSS received a two-year warrant to acquire an additional 1,818,182 shares of the Company’s common stock at an exercise price of $2.75 per share (the “SSS Warrant”). Until receipt of necessary shareholder approvals, the SSS Warrant may not be exercised to the extent that such exercise would result in SSS and its affiliates beneficially owning more than 19.99% of the Company’s outstanding common stock. On June 27, 2016, shareholder approval was obtained.

Since the SSS Warrant does not embody any future obligation for the Company to repurchase its own shares, is indexed to the Company’s own stock, may only be settled by the physical delivery of shares, and no conditions exist in which net cash settlement could be forced upon the Company by SSS in any other circumstances, the SSS Warrant is considered an equity classified instrument. The proceeds of $10.0 million, net of issuance cost of approximately $443,000,$411,000, was allocated to common stock and SSS Warrant based on their relative fair value as of March 28, 2016 of approximately $8,227,000 and $673,000, respectively. Accordingly, the Company recorded approximately $722,000$725,000 in additional paid-in capital for the SSS Warrant.

(b)

Revised Content Agreement

On March 28, 2016, pursuant to the Amended and Restated SSS Purchase Agreement, SSS granted the Company non-exclusive royalty-free distribution rights for certain video content value at approximately $29.1 million in exchange for a convertible promissory note (the “SSS Note”). The SSS Note has a stated principal amount of approximately $17,718,000, was originally due to mature on May 21, 2016. On May 12, 2016, the Company and SSS entered into an amendment agreement to extend the maturity date of the SSS Note to July 31, 2016. The SSS Note beard an interest at the rate of 0.56% per annum. Immediately upon the receipt of the required shareholder approval to allow SSS to beneficially own more than 19.99% of the Company’s outstanding common stock, which was obtained on June 27, 2016, the SSS Note was automatically converted into 9,208,860 shares of the Company’s common stock. On June 27, 2016, shareholder approval was obtained.

23

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

In connection with the issuance of the SSS Note, the Company recorded debt issuance costs of approximately $131,000 which iswas to be amortized over the period of the SSS Note’s maturity date, of which approximately $115,000 and $122,000$123,000 was recognized during the three and six monthsyear ended June 30, 2016 respectively.December 31, 2016.

The Company measured the effective conversion price of the SSS Note using its carrying value on March 28, 2016 and compared it to the fair value of the Company’s common stock on that date. As the effective conversion price of the SSS Note of $1.91 exceeded the fair value of the Company’s common stock of $1.81, no beneficial conversion feature was recognized.

On May 12, 2016, the Company and SSS entered into an amendment agreement to extend the maturity date of the SSS Note to July 31, 2016.

21


In the Annual Meeting of Shareholders (the “Annual Meeting”) of the Company held on June 27, 2016, shareholders approved the issuance of 9,208,860 shares of the Company’s common stock upon the conversion of the SSS Note and it was automatically converted into 9,208,860 shares of the Company’s common stock on June 27, 2016.

The carrying value of the SSS Note as of June 27, 2016, which included the unamortized issuance costs of $9,000$8,000 and, pursuant to the terms of SSS Note, accrued interest expense (as to the date of conversion) of $24,000$25,000 has been recorded into the common shares issued on June 27, 2016.

(c)

Amended Tianjin Agreement

Pursuant to the Amended Tianjin Agreement dated December 21, 2015, Tianjin Enternet was to contribute 100% of the equity ownership of SSF, a newly-formed subsidiary of Tianjin Enternet to the Company. Contingent on the performance of SSF, Tianjin willEnternet was to receive shares of the Company’s common stock over three years, with the exact number not exceeding 5.0 million per year, provided the earn-out provisions for each of the 2016, 2017 and 2018 annual periods (the “Earn-Out Share Award”) arewas achieved. The earn-out provision for 2016, 2017 and 2018 are either 50.0 million homes/users passed or $4.0 million net income, 100.0 million homes/users passed or $6.0 million net income and 150.0 million homes/users passed or $8.0 million net income, respectively. In the event that the Company has not obtained the required vote from shareholders to issue the earn-out shares to Tianjin Enternet, the Company shallwas required to issue a promissory note with a principal amount equal to the quotient by multiplying 5.0 million by the applicable stock price defined in the agreement.

On April 5, 2016, in lieu of Tianjin Enternet contributing 100% of the equity ownership of SSF to the Company, YOD WFOE entered into VIE agreements with SSF and its legal shareholders in order to comply with PRC regulatory requirements on certain industries. SSF is 99% owned by Lan Yang, the spouse of Bruno Zheng Wu, the Company’s Chairman, and 1% owned by Yun Zhu, a Vice President of YOD.Wecast Network. By virtue of these VIE agreements; YOD WFOE obtained financial controlling interest in SSF, including the power to direct the activities of SSF, and therefore is the primary beneficiary of SSF. As the control of SSF was transferred to YOD WFOE through both the VIE agreements and physical handover of company documents on April 5, 2016, the transaction was determined to be completed on that date.

At the time YOD WFOE obtained control over SSF, SSF had no assets, liabilities, employees or operating activities, nor did it hold any licenses, trade names or other intellectual properties. The Company also did not receive any assets, employees, contracts, sales or distribution systems or intellectual property from Tianjin Enternet in connection with the transaction. Since the acquisition of SSF did not include any input or processes, as defined under ASC 805-10-20, the transaction was not considered a business combination under ASC 805.

The earn-out provision iswas originally based on either the number of home/user pass or the net income of SSF. While the net income iswas to be measured based on the operations of SSF, the number of home/user pass is measured based on number of home/user pass of SSF’s distributors. Such earn-out provision is based on an index that is not calculated solely by reference to the operations of SSF, which is not considered indexed to the Company’s own shares. Also the earn-out provisions permit cash settlement if the Company cannot issue the earn-out shares. Therefore, the earn-out provision is classified as a liability and measured initially and subsequently at fair value with changes in fair value recognized in earnings at each reporting periods.

On June 27, 2016, the Company held its 2016 annual meeting of stockholders and received approval from its stockholders to allow SSS to beneficially own more than 19.99% of the Company’s outstanding common stock. Accordingly, the Earn-Out Share Award became issuable at the time when the earn-out provisions are considered to have been met pursuant to the Amended Tianjin Agreement.

The

On November 10, 2016, the Board of Directors (the “Board”) of SSC held a special meeting. At the recommendation of the Company’s audit committee, the Board determined that it is in the best interests of the Company obtained control of SSF on April 5, 2016. As of June 30, 2016, SSF had yetand the Company’s shareholders to receive all business licenses necessary to conduct its new business, including any Internet, telecommunication or content related sales and operations. Accordingly,amend the liability recognized was nil as of June 30, 2016 because the conditions to trigger the issuanceterms of the Earn-Out Share Award to (1) reduce the total Earn-Out Share Award from 15,000,000 shares of Common Stock to 10,000,000 shares of Common Stock and (2) measure the achievement of the earn-out provisions based on the Companywide achievement of homes passed in lieu of the measurement being measured by SFF’s stand-alone achievement of homes passed. Based on evidence provided to the Board, the requisite thresholds necessary to trigger issuance of all shares of Common Stock subject to the Earn-Out Share Award have been achieved. Accordingly, on November 10, 2016, the Board approved the issuance of 10,000,000 shares of its common stock, par value $0.001 per share (“Common Stock to SSS”) and the shares were not probableissued on November 11, 2016.

24

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

The Company recognized the fair value of the Common Stock to SSS of approximately $13,700,000, based on the market price of the Company’s Common Stock, as Earn-out share award expense in the consolidated statement of operations for the year ended December 31, 2016.

10.

13.

Warrant Liabilities

In connection with our August 30, 2012 private financing, wethe Company issued 977,063 warrants to investors and a broker warrants to acquire 977,063 shares of the Company’s common stock, of which 440,813 shares were exercised prior to January 1, 2015.broker. In accordance with FASB ASC 815-40-15-5, Determining Whether an Instrument (or Embedded Feature) is indexed to an815-40, Contracts in Entity’s Own Stock;Equity, the warrants have been accounted as derivative liabilities to be re- measured at the end of every reporting period with the change in fair value reported in the consolidated statement of operations. On August 30, 2012, such warrants were valued at $1,525,000 utilizing a valuation model and were initially recorded as a liability. The fair value of the warrants are revaluedis remeasured at each year endreporting period based on the Monte Carlo valuation.

As of June 30, 20162017 and December 31, 2015,2016, the warrant liability was re-valuedrevalued as disclosed in Note 7,10, and recorded at its current fair value of approximately $252,000$137,587 and $395,000,$70,785, respectively, as determined by the Company, resulting in a gainloss of approximately $143,000$243,999 for the six months ended June 30, 2016.2017. There were no107,534 warrants exercised during six months ended June 30, 2016 and 2015, respectively.2017.

22



11.

14.

Share-Based Payments

As of June 30, 2016,2017, the Company had 1,696,4281,999,528 options, 463,335 restricted shares and 1,964,8203,546,897 warrants outstanding (including the 1,818,182 warrants issued to SSS as disclosed in Note 12 (a) to purchase shares of our common stock.

The Company awards common stock and stock options to employees and directors as compensation for their services, and accounts for its stock option awards to employees and directors pursuant to the provisions of ASC 718,Stock Compensation. The fair value of each option award is estimated on the date of grant using the Black-Scholes Merton valuation model. The Company recognizes the fair value of each option as compensation expense ratably using the straight-line attribution method over the service period, which is generally the vesting period.

Total share-based payments expense recorded by the Company during the three and six months ended June 30, 20162017 and 20152016 is as follows:

   Three Months Ended  Six Months Ended 
   June 30  June 30  June 30  June 30 
   2016  2015  2016  2015 
 Employees and directors share-based payments$ 73,000 $ 277,000 $ 212,000 $ 681,000 

  Three Months Ended  Six Months Ended 
  June 30,  June 30,  June 30,  June 30, 
  2017  2016  2017  2016 
Employees and directors share-based payments $76,224  $73,000  $147,652  $212,000 

Effective as of December 3, 2010, our Board of Directors approved the YOU On Demand Holdings,Wecast Network, Inc. 2010 Stock Incentive Plan (“the 2010 Plan”) pursuant to which options or other similar securities may be granted. The maximum aggregate number of shares of our common stock that may be issued under the Plan is 4,000,000 shares. As of June 30, 2016,2017, options available for issuance are 1,694,4671,215,327 shares.

(a)

Stock Options

Stock option activity for the six months ended June 30, 20162017 is summarized as follows:

         Weighted Average    
         Remaining  Aggregated 
   Options  Weighted Average  Contractual Life  Intrinsic 
   Outstanding  Exercise Price  (Years)  Value 
 Outstanding at January 1, 2016 1,734,429 $ 2.77       
 Granted -  -       
 Exercised -  -       
 Expired (25,897) 1.65       
 Forfeited (12,104) 1.65       
 Outstanding at June 30, 2016 1,696,428  2.79  3.99  - 
 Vested and expected to vest as of June 30, 20161,696,4282.793.99-
 Options exercisable at June 30, 2016 (vested)1,684,7072.803.97-

        Weighted Average    
        Remaining  Aggregated 
  Options  Weighted Average  Contractual Life  Intrinsic 
  Outstanding  Exercise Price  (Years)  Value 
Outstanding at January 1, 2017  2,101,425  $2.42   4.59  $- 
Granted  170,000   1.57         
Exercised  (11,035)  2.00         
Expired  -   -         
Forfeited  (260,862)  1.49         
Outstanding at June 30, 2017  1,999,528   2.62   3.14   0.04 
Vested and expected to vest as of June 30, 2017  1,999,528   2.62   3.14   0.04 
Options exercisable at June 30, 2017 (vested)  1,683,238   2.80   2.00   0.02 

On January 4, March 1 and March 16, 2017, 90,000, 45,000 and 35,000 shares stock options, respectively, were issued to certain employees for services provided to us. The fair value of the stock options granted were valued using the Black-Scholes Merton method on the grant date, amounting to $61,200, $45,443 and $36,750, respectively.

25

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

As of June 30, 2016,2017, approximately $15,000$279,108 of total unrecognized compensation expense related to non-vested share options is expected to be recognized over a weighted average period of approximately 1.171.87 years. The total fair value of shares vested during the six months ended June 30, 20162017 and 20152016 was approximately $9,000$19,357 and $251,000$16,000,  respectively.

(b)

(b) Warrants

In connection with the Company’s financings, the Warner Brother Agreement and the service agreements, the Company issued warrants to investors and service providers to purchase common stock of the Company.

As of June 30, 2016,2017, the weighted average exercise price of the warrants was $1.68$2.23 and the weighted average remaining life was 2.120.96 years. The May 2011 Warner Brothers Warrants of 200,000 and 2011 Service Agreement Warrants of 26,667 expired as of June 30, 2016. The following table outlines the warrants outstanding and exercisable as of June 30, 20162017 and December 31, 2015:2016:

23



             
   June 30,  December 31,       
   2016  2015       
   Number of  Number of       
   Warrants  Warrants  Exercise  Expiration 
 Warrants Outstanding Outstanding  Outstanding  Price  Date 
   and Exercisable  and Exercisable       
              
 May 2011 Warner Brothers Warrants -  200,000 $ 6.60  05/11/16 
 2011 Service Agreement Warrants -  26,667 $ 7.20  06/15/16 
 2012 August Financing Warrants(i) 536,250  536,250 $ 1.50  08/30/17 
 2013 Broker Warrants (Series D Financing) 228,571  228,571 $ 1.75  07/05/18 
 2013 Broker Warrants (Convertible Note) 114,285  114,285 $ 1.75  11/04/18 
 2014 Broker Warrants (Series E Financing) 1,085,714  1,085,714 $ 1.75  01/31/19 
   1,964,820  2,191,487       

  June 30,  December 31,      
  2017  2016      
  Number of  Number of      
  Warrants  Warrants      
Warrants Outstanding Outstanding and
Exercisable
  Outstanding and
Exercisable
  Exercise
Price
  Expiration
Date
            
2012 August Financing Warrants  (i)  428,716   536,250  $1.50  08/30/17
2013 Broker Warrants (Series D Financing)  100,000   228,571  1.75  07/05/18
2013 Broker Warrants (Convertible Note)  114,285   114,285  1.75  11/04/18
2014 Broker Warrants (Series E Financing)  1,085,714   1,085,714  1.75  01/31/19
2016 Warrants to SSS (Note 12)  1,818,182   1,818,182  $2.75  03/28/18
   3,546,897   3,783,002       

(i)

The warrants are classified as derivative liabilities as disclosed in Note 10.

13.

(c) Restricted Shares

In January, 2017, the Company granted 35,000 restricted shares to one employee under the “2010 Plan”. The restricted shares have a vesting period of four years with the first one-fourth vesting on the first anniversary from grant date and the remaining three-fourth vesting ratably over twelve quarters. The grant date fair value of the restricted shares was $43,750. As this employee left the Company in February, no expense was recorded.

In March and April, 2017, the Company granted 365,000 restricted shares to certain employees under the “2010 Plan”. The restricted shares have a vesting period of four years with the first one-fourth vesting on the first anniversary from grant date and the remaining three-fourth vesting ratably over twelve quarters. The grant date fair value of the restricted shares was $778,200.

A summary of the restricted shares is as follows:

  Shares  Weighted-average
fair value
 
Restricted shares outstanding at January 1, 2017  228,550  $1.75 
Granted  400,000   2.05 
Forfeited  (60,000)  1.49 
Vested  (105,215)  1.72 
Restricted shares outstanding at June 30, 2017  463,335  $2.05 

12.26

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Net
15.Loss Per Common Share

  Three Months Ended  Six Months Ended 
  June 30,  June 30,  June 30,  June 30, 
  2017  2016  2017  2016 
Net loss attributable to common stockholders $(3,660,225) $(1,588,089) $(1,447,346) $(3,724,560)
Basic                
Basic weighted average shares outstanding  61,180,365   29,197,899   58,297,202   26,851,888 
                 
Diluted                
Diluted weighted average common shares outstanding  61,180,365   29,197,899   58,297,202   26,851,888 
                 
Net loss per share:                
Basic $(0.06) $(0.05) $(0.02) $(0.14)
Diluted $(0.06) $(0.05) $(0.02) $(0.14)

Basic net loss per common share attributable to YOU On DemandSeven Stars Cloud shareholders is calculated by dividing the net loss attributable to YOU On DemandSeven Stars Cloud shareholders by the weighted average number of outstanding common shares during the applicable period.

Diluted net loss per share equals basicis calculated by taking net loss, divided by the diluted weighted average common shares outstanding. Diluted loss per share for the three and six months ended June 30, 2017 and 2016 both equal to basic loss per share for respective periods because the effect of securities convertible into common shares is anti-dilutive.

For the six months ended June 30, 2016 and 2015,

The following table includes the number of securities convertible intoshares that may be dilutive potential common shares in the future. These shares were not included in the computation of diluted loss per common share because the effect would have been anti-dilutive consists ofwas either antidilutive or the following:performance condition was not met.

   June 30,  June 30, 
   2016  2015 
 Warrants 3,783,002  2,191,487 
 Options 1,696,428  1,723,153 
 Series A Preferred Stock 933,333  933,333 
 Series E Preferred Stock 7,154,997  7,326,426 
 Convertible promissory notes 1,998,528  1,929,769 
 Total 15,566,288  14,104,168 

The Company has reserved its authorized but unissued common stock for possible future issuance in connection with the following:

   June 30,  June 30, 
   2016  2015 
 Exercise of stock warrants 3,783,002  2,191,487 
 Issuable shares for stock options and restricted shares 3,928,870  3,983,263 
 Conversion of preferred stock 8,088,330  8,259,759 
 Issuable shares from conversion of promissory notes payable 1,998,528  1,929,769 
 Total 17,798,730  16,364,278 

  Three Months Ended  Six Months Ended 
  June 30,  June 30,  June 30,  June 30, 
  2017  2016  2017  2016 
Warrants  3,546,897   3,783,002   3,546,897   3,783,002 
Options  2,462,863   1,696,428   2,462,863   1,696,428 
Series A Preferred Stock  933,333   933,333   933,333   933,333 
Series E Preferred Stock  -   7,154,997   -   7,154,997 
Convertible promissory note and interest  35,745,070   1,998,528   35,745,070   1,998,528 
Total  42,688,163   15,566,288   42,688,163   15,566,288 

13.

16.

Income Taxes

As of June 30, 2016,2017, the Company had approximately $27.6$29.9 million of the U.S domestic cumulative tax loss carryforwards and approximately $16.0$16.5 million of the foreign cumulative tax loss carryforwards, which may be available to reduce future income tax liabilities in certain jurisdictions. These U.S. and foreign tax loss carryforwards will expire beginning year 2028 through 2036 and year 20162018 to year 2021,2022, respectively. We have

The income tax expense for the six months ended June 30, 2017 is nil because of net operating loss and deferred tax assets related to the net operating loss carryovers utilized had been offset by a valuations allowance. Company had established a 100% valuation allowance against ourits net deferred tax assets due to ourits history of pre-tax losses and the likelihood that the deferred tax assets will not be realizable.realized. The valuation allowance increasedwas decreased approximately $0.3 million and $1.5 million during the three and six months ended June 30, 2016, respectively.2017.

As of June 30, 2016,2017, there are no unrecorded tax benefits which would impact our financial position or our results of operations.

14.

Contingencies and Commitments


 (a)27

Severance Commitment

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

17.Contingencies and Commitments

The Company has employment agreements with certain employees that provide severance payments upon termination of employment under certain circumstances, as defined in the applicable agreements. As of June 30, 2016, the Company's potential minimum cash obligation to these employees was approximately $280,000.

24(a) Operating Lease Commitment



(b)

Operating Lease Commitment

The Company is committed to paying operating leasesleased property costs related to our offices in China through 2020 and thereafter as follows:

   Leased Property 
 Years ending December 31, Costs 
 2016 (6 months)$ 315,000 
 2017 306,000 
 2018 311,000 
 2019 268,000 
 2020 206,000 
 Thereafter 88,000 
 Total$ 1,494,000 

(c)

Licensed Content Commitment

  Leased Property 
Years ending December 31, Costs 
2017 (6 months) $41,375 
2018  69,585 
2019  35,595 
2020  36,457 
Thereafter  18,228 
Total $201,240 

(b) Lawsuits and Legal Proceedings

The Company is committed to paying content costs through 2019 as follows:

 Years ending December 31, Content Costs 
 2016 (6 months)$ 3,830,000 
 2017 426,000 
 2018 226,000 
 2019 226,000 
 Total$ 4,708,000 

(d)

Lawsuits and Legal Proceedings

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. As of June 30, 2016,2017, there are no such legal proceedings or claims that we believe will have a material adverse effect on our business, financial condition or operating results.

(e)

Acquisition of Property Commitment

In consideration of the Company’s business expansion and rising rental costs, on February 2016, the Company entered into an agreement with Beijing Kuntin Taiming Investment Management Co., Ltd. for purchase of an office building. Total consideration for the property acquisition was approximately $4,239,000 (RMB27 million), which the Company has paid half in RMB in 2016 Q2 and is committed to paying the following through 2016 as follows:

Years ending December 31,18.Property
2016 (6 months)2,065,000
Total$ 2,065,000

(f)

Advertising and Marketing Expense Commitment

The Company is committed to paying advertising and marketing expense through 2016 as follows:

Years ending December 31,Marketing expenses
2016 (6 months)299,000
Total$ 299,000
(g)

Investment Commitment

The Company entered into a Joint Venture Agreement (the “JV Agreement”) with Megtron Hong Kong Investment Group Co., Limited on May 30, 2016, pursuant to which the Company is committed to contribute $5.0 million to the Joint-Venture Company to be formed in installment.

15.

Concentration, Credit and Other Risks


(a)

PRC Regulations

25


(a) PRC Regulations

The PRC market in which the Company operates poses certain macro-economic and regulatory risks and uncertainties. These uncertainties extend to the ability of the Company to conduct wireless telecommunication services through contractual arrangements in the PRC since the industry remains highly regulated. The Company conducts all of its operationslegacy YOD business in China through Zhong Hai Video,Media, which the Company controls as a result of a series of contractual arrangements entered among YOD WFOE, Sinotop Beijing as the parent company of Zhong Hai Video,Media, SSF and the respective legal shareholders of Sinotop Beijing and SSF. The Company believes that these contractual arrangements are in compliance with PRC law and are legally enforceable. If Sinotop Beijing, SSF or their respective legal shareholders fail to perform the obligations under the contractual arrangements or any dispute relating to these contracts remains unresolved, YOD WFOE or YOD HK can enforce its rights under the VIE contracts through PRC law and courts. However, uncertainties in the PRC legal system could limit the Company’s ability to enforce these contractual arrangements. In particular, the interpretation and enforcement of these laws, rules and regulations involve uncertainties. If YOD WFOE had direct ownership of Sinotop Beijing and SSF, it would be able to exercise its rights as a shareholder to effect changes in the board of directors of Sinotop Beijing or SSF, which in turn could effect changes at the management level, subject to any applicable fiduciary obligations. However, under the current contractual arrangements, the Company relies on Sinotop Beijing, SSF and their respective legal shareholders to perform their contractual obligations to exercise effective control. The Company also gives no assurance that PRC government authorities will not take a view in the future that is contrary to the opinion of the Company. If the current ownership structure of the Company and its contractual arrangements with the VIEs and their equity holders were found to be in violation of any existing or future PRC laws or regulations, the Company's ability to conduct its business could be impactedaffected and the Company may be required to restructure its ownership structure and operations in the PRC to comply with the changes in the PRC laws which may result in deconsolidation of the VIEs.

In addition, the telecommunications, information and media industries remain highly regulated. Restrictions are currently in place and are unclear with respect to which segments of these industries foreign owned entities, like YOD WFOE, may operate. The PRC government may issue from time to time new laws or new interpretations on existing laws to regulate areas such as telecommunications, information and media, some of which are not published on a timely basis or may have retroactive effect. For example, there is substantial uncertainty regarding the Draft Foreign Investment Law, including, among others, what the actual content of the law will be as well as the adoption and effective date of the final form of the law. Administrative and court proceedings in China may also be protracted, resulting in substantial costs and diversion of resources and management attention. While such uncertainty exists, the Company cannot assure that the new laws, when it is adopted and becomes effective, and potential related administrative proceedings will not have a material and adverse effect on the Company's ability to control the affiliated entities through the contractual arrangements. Regulatory risk also encompasses the interpretation by the tax authorities of current tax laws, and the Company’s legal structure and scope of operations in the PRC, which could be subject to further restrictions resulting in limitations on the Company’s ability to conduct business in the PRC.

 (b)28

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(b) Major Customers

Legacy YOD business

The Company relies onhas agreements with distribution partners, including digital cable operators, IPTV operators, OTT streaming operators and mobile smartphone manufacturers and operators, during the course of its business.operator. A distribution partner that individually generates more than 10% of the Company’s revenue is considered a major customer.

On October 8, 2016, the Company signed an agreement to form a partnership with Zhejiang Yanhua ("Yanhua Agreement"), where Yanhua will act as the exclusive distribution operator (within the territory of the People's Republic of China) of WCST's licensed library of major studio films. According to the Yanhua Agreement, the existing legacy Hollywood studio paid contents as well as other IP contents specified in the agreement, along with the corresponding authorized rights letter that WCST is entitled to, will be turned over to Yanhua as a whole package, which was agreed to be priced at RMB13,000,000. In addition to the above-mentioned minimal guarantee fee of RMB13,000,000 specified, there is a provision in the Yanhua Agreement which states that once the revenue recognized from the existing contents transferred from WCST to Yanhua reaches the amount of RMB13,000,000, the revenue above RMB13,000,000 will be shared with WCST from the date when this revenue threshold is reached based on certain revenue-sharing mechanism stipulated in the Yanhua Agreement.

Pursuant to ASC Subtopic 926-605, Entertainment-Films - Revenue Recognition, for certain contracts that involve sub-licensing content within the specified license period, revenue is recognized upon delivery of films when the arrangement includes a nonrefundable minimum guarantee, delivery is complete and there are no substantive future obligations to provide future additional services.

According to the Yanhua Agreement, the total price of the Existing Contents to be transferred is RMB13,000,000. The payment is agreed to be paid in two installments, the first half of RMB6,500,000 was received on December 30, 2016. The remaining RMB6,500,000 will be paid under the scenario that the license content fees due to Studios for the existing legacy Hollywood paid contents will be settled. Due to the fact that the second installment will depend upon some future events and is contingent in nature, we deem this portion of the fee is not fixed or determinable and therefore, this portion of the revenue did not meet the revenue recognition criteria to be recognized accordingly.

In terms of the additional revenue-sharing fee over the above-mentioned RMB13,000,000 fee specified, considering that this part of arrangement fee is not fixed or determinable at the time point as of June 30, 2017, it has not met the criteria for revenue recognition, management will recognize it once it becomes determinable and meet the other revenue recognition criteria in the future.

Pursuant to the Yanhua Agreement, RMB6,500,000 was recognized as revenue in the first six months ended June 30, 2017 based on the relative fair value of licensed content delivered to Yanhua.

For the six months ended June 30, 2016, four customers individually accounted for 25%, 17%, 14%, and 12%more than 10% of the Company’s revenue. Four customers individually accounted for 16%, 13%, 11% and 11%10% of the Company’s net accounts receivables as of June 30, 2016.

Wecast Services

The holdings and businesses from Company’s two acquisitions in January 2017 (Note 4) now reside under “Wecast Services”, our wholly-owned subsidiary Wecast Services Group Limited. Wecast Services (which resides under the Product Sales Cloud) is currently primarily engaged with consumer electronics e-commerce and smart supply chain management operations. The Company’s ending customers include British Telecom, Micromax and about 15 to 20 other corporations across the world.

For the six months ended June 30, 2015, three2017, one customer individually accounted for more than 10% of the Company’s revenue. Two customers individually accounted for 19%, 18% and 12% of the Company’s revenue. Four customers individually accounted for 19%, 18%, 12% and 12%more than 10% of the Company’s net accounts receivables as of June 30, 2015.2017, respectively.

(c)

(c) Major Suppliers

Legacy YOD business

The Company relies on agreements with studio content partners to acquire video contents. A content partner that accounts for more than 10% of the Company’s cost of revenues is considered a major supplier.

As of December 31, 2016, all licensed contents have been recognized as cost of revenues other than the ones that acquired from SSS in the amount of $17.7 million (note 12).

29

Seven Stars Cloud Group, Inc., Its Subsidiaries and Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

For the six months ended June 30, 2016, four suppliers individually accounted for 31%, 24%, 19% and 13%more than 10% of the Company’s cost of revenues. Two suppliers individually accounted for 83% and 10% of the Company’s accrued license content feesaccounts payable as of June 30, 2016.

Wecast Services

The Company relies on agreements with consumer electronics manufactures.

For the six months ended June 30, 2015, four2017, three suppliers individually accounted for 35%, 22%, 22% and 14%more than 10% of the Company’s cost of revenues. TwoThree suppliers individually accounted for 59% and 41%more than 10% of the Company’s accrued license content feeaccounts payable as of June 30, 2015.2017.

(d)

(d) Concentration of Credit Risks

Financial instruments that potentially subject the Company to significant concentration of credit risk primarily consist of cash and accounts receivable. As of June 30, 20162017 and 2015,December 31, 2016, the Company’s cash was held by financial institutions located in the PRC, Hong Kong and the United States that management believes have acceptable credit. Accounts receivable are typically unsecured and are mainly derived from revenues from the Company’s VOD content distribution partners.partners, and smart sales products to customers. The risk with respect to accounts receivable is mitigated by regular credit evaluations that the Company performs on its distribution partners and its ongoing monitoring of outstanding balances.

26



(e)

(e) Foreign Currency Risks

A majority of the Company’s operating transactions are denominated in RMB and a significant portion of the Company’s assets and liabilities is denominated in RMB. RMB is not freely convertible into foreign currencies. The value of the RMB is subject to changes in the central government policies and to international economic and political developments. In the PRC, certain foreign exchange transactions are required by laws to be transacted only by authorized financial institutions at exchange rates set by the People’s Bank of China (“PBOC”). Remittances in currencies other than RMB by the Company in China must be processed through PBOC or other China foreign exchange regulatory bodies which require certain supporting documentation in order to complete the remittance.

Cash consist of cash on hand and demand deposits at banks, which are unrestricted as to withdrawal.

Demand

Time deposits, which mature within one year as of the balance sheet date, represent interest-bearing certificates of deposit with an initial term of greater than three months when purchased. Time deposits which mature over one year as of the balance sheet date are included in non-current assets.

Cash and time deposits maintained at banks consist of the following:

   June 30,  December 31, 
   2016  2015 
 RMB denominated bank deposits with financial institutions in the PRC$ 762,100  1,076,430 
 US dollar denominated bank deposits with financial institutions in the PRC$ 1,211,548  2,613,834 
 US dollar denominated bank deposits with financial institutions in Hong Kong Special Administrative Region (“HK SAR”) 427,343  23,460 
 US dollar denominated bank deposits with financial institutions in The United States of America (“USA”)$ 1,766  53,231 
 US dollar denominated bank deposits with financial institutions in Cayman Islands (“Cayman”)$ 157  99 
 RMB restricted cash denominated bank deposits with financial institutions in the PRC$ -  2,994,364 

  June 30,  December 31, 
  2017  2016 
RMB denominated bank deposits with financial institutions in the PRC $1,298,945   1,566,107 
US dollar denominated bank deposits with financial institutions in the PRC $16,728   670,951 
HKD denominated bank deposits with financial institutions in Hong Kong Special Administrative Region (“HK SAR”)  68,083   14,151 
US dollar denominated bank deposits with financial institutions in Hong Kong Special Administrative Region (“HK SAR”) $1,039,362   1,402,842 
US dollar denominated bank deposits with financial institutions in The United States of America (“USA”) $730,602   95,030 

As of June 30, 20162017 and December 31, 20152016 deposits of $291,003$415,530 and $241,807$384,545 were insured, respectively. To limit exposure to credit risk relating to bank deposits, the Company primarily places bank deposits only with large financial institutions in the PRC, HK SAR, USA and Cayman with acceptable credit rating.

16.

19.

Defined Contribution Plan

During

For our U.S. employees, during 2011, the Company began sponsoring a 401(k) defined contribution plan ("401(k) Plan") that provides for a 100% employer matching contribution of the first 3% and a 50% employer matching contribution of each additional percent contributed by an employee up to 5% of each employee’s pay. Employees become fully vested in employer matching contributions after six months of employment. Company 401(k) matching contributions were approximately approximately $904 and $2,100 for the three and six months ended June 30, 2017 respectively and $1,000 and $2,000 for the three and six months ended June 30, 2016 respectivelyrespectively.

Full time employees in the PRC participate in a government-mandated defined contribution plan pursuant to which certain pension benefits, medical care, unemployment insurance, employee housing fund and $5,000other welfare benefits are provided to employees. PRC labor regulations require the Company to make contributions based on certain percentages of the employees’ basic salaries. Other than 

30

Seven Stars Cloud Group, Inc., Its Subsidiaries and $6,000Variable Interest Entities
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

such contributions, there is no further obligation under these plans. The total contribution for such PRC employee benefits was $233,676 and $224,134 for the three and six months ended June 30, 20152017 and 2016, respectively.

17.20.Segment Reporting

The Company’s chief operating decision maker has been identified as the chief executive officer, who reviews consolidated results when making decisions about allocating resources and assessing performance of the Company. In fiscal year 2016, the Company operated and reported its performance in one segment. However, starting from fiscal year 2017, since Company has acquired Wecast Services Limited and Wide Angle Group Limited in January (see note 4), the Company has operated two segments based on different clouds that major business reside in, including Legacy YOD segment and Wecast Service segment. Therefore, there are two reportable segments for the six months ended June 30, 2017. The two reportable segments are: 

Legacy YOD - Provides premium content and integrated value-added service solutions for the delivery of VOD and paid video programming to digital cable providers, Internet Protocol Television (“IPTV”) providers. The core revenues are being generated from both minimum guarantee payments and revenue sharing arrangements with distribution partners as well as subscription or transactional fees from subscribers.

Wecast Service - Wecast Services (which resides under the Product Sales Cloud) is currently primarily engaged with consumer electronics e-commerce and smart supply chain management operations.

Segment disclosures are on a performance basis consistent with internal management reporting. The Company does not allocate expenses below segment gross profit since these segments share the same executive team, office space, occupancy expenses, information technology infrastructures, human resources and finance department. The following tables summarized the Company’s revenue and cost generated from different revenue streams.

  Six Months Ended 
  June 30,  June 30, 
  2017  2016 
NET SALES TO EXTERNAL CUSTOMERS        
-Legacy YOD $794,273  $2,750,190 
-Wecast Service  75,694,517   - 
Net sales  76,488,790   2,750,190 
GROSS PROFIT        
-Legacy YOD  31,659   1,034,011 
-Wecast Service  3,842,029   - 
Gross profit  3,873,688   1,034,011 
         
  June 30,  December 31, 
  2017  2016 
TOTAL ASSETS        
-Legacy YOD $23,781,011  $36,975,911 
-Wecast Service  46,426,638   14,448,702 
-Unallocated assets  4,386,182   4,321,677 
-Intersegment elimination  (320,092)  - 
Total  74,273,739   55,746,290 

21.Subsequent Event

As at August 14, 2017 (reporting date approved by Board of Directors), there is no material subsequent event to be disclosed.

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(a)

On July 6, 2016, the Company entered into a Common Stock Purchase Agreement (the “SSW SPA”) with Seven Stars Works Co., Ltd., a Korea company (“SSW”) and an affiliate of SSS. Pursuant to the terms of the SSW SPA, the Company has agreed to sell and issue 2,272,727 shares of the Company’s common stock for $1.76 per share, or a total purchase price of $4.0 million to SSW. A total of $4.0 million was received on July 19, 2016.

(b)

On August 11, 2016, the Company entered into a Common Stock Purchase Agreement (the “Harvest SPA”) with Harvest Alternative Investment Opportunities SPC (“Harvest”), a Cayman Islands company. Pursuant to the terms of the Harvest SPA, the Company has agreed to sell and issue 2,272,727 shares of the Company’s Common Stock, for $1.76 per share, or a total purchase price of $4.0 million to Harvest. A total of $4.0 million was received on August 12, 2016.

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Cautionary Note Regarding Forward Looking Statements

This Form 10-Q contains “forward-looking” statements that involve risks and uncertainties. You can identify these statements by the use of forward-looking words such as "may", "will", "expect", "anticipate", "estimate", "believe", "continue", or other similar words. You should read statements that contain these words carefully because they discuss our future expectations, contain projections of our future results of operations or financial condition or state other "forward-looking" information. We believe that it is important to communicate our future expectations to our investors. However, these forward-looking statements are not guarantees of future performance and actual results may differ materially from the expectations that are expressed, implied or forecasted in any such forward-looking statements. There may be events in the future that we are unable to accurately predict or control, including weather conditions and other natural disasters which may affect demand for our products, and the product–development and marketing efforts of our competitors. Examples of these events are more fully described in the Company’s 20152016 Annual Report under Part I. Item 1A. Risk Factors.

Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise. However, readers should carefully review the reports and documents the Company files from time to time with the SEC, particularly its Quarterly Reports on Form 10-Q, Annual Report on Form 10-K , Current Reports on Form 8-K and all amendments to those reports.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following management’s discussion and analysis should be read in conjunction with our financial statements and the notes thereto and the other financial information appearing elsewhere in this report. In addition to historical information, the following discussion contains certain forward-looking information. See “Special“Cautionary Note Regarding Forward Looking Statements” above for certain information concerning those forward-looking statements.

Overview

YOU On Demand

Seven Stars Cloud Group, Inc. (the “Company” or “SSC”), formerly known as Wecast Network, Inc., is a premium Video On Demand (“VOD”) service provider with primary operationsNevada corporation that primarily operates in the People’s Republic of China (“PRC”). YOU On Demand Holdings, Inc. was incorporated in the State of Nevada on October 19, 2004.

YOU On Demand, through its subsidiaries and consolidated variable interest entities provides enhanced(“VIEs”). The Company, its subsidiaries and consolidated VIEs are collectively referred to as Seven Stars Cloud (“SSC”, “we”, “us”, or “the Company”).

SSC is aiming to be a leading Intelligent Industrial Internet company with solutions designed to provide operational efficiencies in today’s constantly evolving business landscape. With a focus on “BASE” technology and infrastructure (Blockchain, Artificial Intelligence, Supply Chain & Exchanges) to power our Virtual Platform as a Service or “VPaaS”, SSC is creating a closed trade ecosystem for buyers and sellers designed to eliminate supply chain and transactional middlemen and create a more direct and margin-expanding trading path for principals. SSC is applying BASE plus V PaaS to focus on three Core Cloud Areas, including Intellectual Property Cloud, Product Sales Cloud, and the Finance Services Cloud. With the three clouds functioning both independently and interdependently, SSC is creating a vertical, transactional and flexible platform for today’s global enterprises. SSC is also still leveraging its legacy operations as a premium content Video On Demand (“VOD”) service provider in China.

The Company’s mission and integrated value-added service solutions forvision is to be the delivery of VODworld’s leading cloud-based, total B2B enterprise solution and paid video programmingplatform provider that empowers businesses to digital cable providers, Internet Protocol Television (“IPTV”) providers, Over-the-Top (“OTT”) streaming providers, mobile manufacturers and operators, as well as direct to customers.grow with Big Data technology.

We

SSC launched ourits VOD service through the acquisition of YOD Hong Kong, formerly Sinotop Group Limited, onin July 30, 2010.2010 through its subsidiary China CB Cayman. Through a series of contractual agreements,arrangements, YOD WFOE, the subsidiary of YOD Hong Kong, controls Beijing Sino Top Scope Technology Co., Ltd. (“Sinotop Beijing”),Beijing, a corporation established in the PRC. Sinotop Beijing is the 80% owner of Zhong Hai Shi Xun Information Technology Co., Ltd. (“Zhong Hai Video”), thoughMedia until June 30, 2017, through which we provide: 1) integrated value-added business-to-businessvalue–added business–to–business (“B2B”) service solutions for the delivery of VOD and enhanced premium content for digital cable; 2) integrated value-added business-to-business-to-customervalue–added business–to–business–to–customer (“B2B2C”) service solutions for the delivery of VOD and enhanced premium content for IPTV and OTT providers and; 3) a direct to user, or B2C, mobile video service app. As

On October 8, 2016, the Company signed an agreement to form a resultpartnership with Zhejiang Yanhua ("Yanhua Agreement"), where Yanhua will act as the exclusive distribution operator (within the territory of the contractual arrangements with Sinotop Beijing, we havePeople's Republic of China) of WCST's licensed library of major studio films. According to the right to control management decisions and directYanhua Agreement, the economic activities that most significantly impact Sinotop Beijing and Zhong Hai Video, and accordingly, under generally accepted accounting principlesexisting legacy Hollywood studio paid contents as well as other IP contents specified in the United States (“U.S. GAAP”), we consolidate these operating entitiesagreement, along with the corresponding authorized rights letter that WCST is entitled to, will be turned over to Yanhua as a whole package, which was agreed to be priced at RMB 13,000,000. In addition to the above-mentioned minimal guarantee fee of RMB 13,000,000 specified, there is a provision in our consolidated financial statements.the Yanhua Agreement which states that once the revenue recognized from the existing contents transferred from WCST to Yanhua reaches the amount of RMB 13,000,000, the revenue above RMB 13,000,000 will be shared with WCST from the date when this revenue threshold is reached based on certain revenue-sharing mechanism stipulated in the Yanhua Agreement.

Recent Development

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On July 6, 2016, weJanuary 30, 2017, the Company entered into a Common StockSecurities Purchase Agreement (the “SSW“Sun Video SPA”) with SSW, a Korea company and an affiliateBT Capital Global Limited which has been controlled by Company’s chairman Bruno Wu, for the purchase by us of SSS. Pursuant to the termsall of the SSW SPA,outstanding capital stock of Sun Video Group Hong Kong Limited. On January 31, 2017, the Company has agreed to sellentered into another Securities Purchase Agreement (the “Wide Angle SPA”) with BT and issue 2,272,727 sharesSun Seven Stars Media Group Limited, one of the Company’s commonlargest shareholders, controlled by Mr. Wu, as guarantor, for the purchase by us of 55% of the outstanding capital stock for $1.76 per share, or a total purchase price of $4.0 million to SSW. A total of $4.0 million was received on July 19, 2016.Wide Angle. After acquiring these two entities, other than our legacy YOD business, we are also engaged with consumer electronics and smart hand held device design and supply chain management business.

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On August 11, 2016, weJune 30, 2017, Company entered into a Common Stockanother Securities Purchase Agreement (the “Harvest“BT SPA”) with Harvest Alternative Investment Opportunities SPC (“Harvest”),BT, pursuant to which the issued and outstanding stock that SSC holds in three separate non-core assets were sold to BT in exchange for RMB100 million (approximately $14.75 million at current exchange rate) in a Cayman Islands company. Pursuantcombination of cash and publicly traded stock to the termsbe paid to SSC within one year of closing. A minimum of 20% of the Harvest SPA, the Company has agreedtotal consideration to sell and issue 2,272,727 sharesSSC will be paid in cash (approximately $2.95 million). A portion of the Company’s Common Stock, for $1.76 per share, orconsideration may be paid in the form of publicly traded stock at the discretion of BT, and in that case the securities will represent a total purchase pricepublic company affiliated with BT, in an industry related to SSC’s and with an average daily trading value of $4.0 million to Harvest. A total of $4.0 million was received on August 12, 2016.at least $146,000.

Principal Factors Affecting Our Financial Performance

Our operating results are primarily affected by

The Company is in the following factors:process of transforming its business model and is aiming to be a leading Intelligent Industrial Internet company with solutions designed to provide operational efficiencies in today's constantly evolving business landscape. With a focus on 'BASE' technology and infrastructure (Blockchain, Artificial Intelligence, Supply Chain & Exchanges) to power our V PaaS (Virtual Platform as a Service), SSC is creating a closed trade ecosystem for buyers and sellers designed to eliminate supply chain and transactional middlemen and create a more direct and margin-expanding trading path for principals. SSC is applying BASE + V PaaS to focus on 3 Core Cloud Areas: I. Intellectual Property Cloud; II. Product Sales Cloud; III. Financial Services Cloud. With the three clouds functioning both independently and interdependently, SSC is creating a vertical, transactional and flexible platform for today's global enterprises. In connection with this transformation, the Company has recently assembled a new experienced management team, stabilized the foundation, capitalized and rebranded the Company, reconfigured the business structure, expanded the Company’s mission and business lines, made several key investments and finally, injected several privately held and revenue producing assets into the corporation. It is uncertain whether these efforts will prove beneficial or whether we will be able to develop the necessary business models, infrastructure and systems to support the business. This includes having or hiring the right talent to execute our business strategy. Market acceptance of new product and service offerings will be dependent in part on our ability to include functionality and usability that address customer requirements, and optimally price our products and services to meet customer demand and cover our costs.

Our ability to adapt our product and service offerings to meet consumer demands. Our expansion prospect is dependent on continued development of our product and services. The content distribution industry in China is highly competitive and dominated by large Internet companies that have more resources than us. The growth of our business will depend on whether we can develop new services and products that can offer higher quality contents, technological innovation and unique user experience.

Our ability to expand our subscriber base. Our business is affected by the overall size of our user base, which in turn is determined by, among other factors, (i) user experience of our service and products, (ii) our relationship with distribution platforms, such as digital cable and IPTV providers and mobile product manufacturers, (iii) expansion of our business to include increased service offerings and (iv) the expansion of our subscribers beyond smartphones to mobile tablets and other Internet-enabled mobile devices.

Our ability to achieve revenue growth and meet internal or external expectations of future performance. In the latter half of 2013, we shifted our focus to our core multi-platform video streaming services and our business model is still evolving. Our financial performance is affected by, among other things, our ability to come to favorable business terms with our distribution partners, manage and procure contents in a cost-effective manner and manage our operating expenses. Overall, our normalized operating expenses have been decreasing but we have also incurred certain additional costs related to our financing activities, maintaining our public company status and making staff reductions.

Changes in China’s economic, political or social policies or conditions. We operate in China and derive all of our revenues from sales to customers in China. Accordingly, our business, financial condition and results of operation is significantly influenced by the political, social and economic policies and conditions in China. While the Chinese economy has experienced significant growth over the past decade, growth has been uneven, both geographically and among various sectors of the economy. In addition, the Chinese government continues to play a significant role in regulating telecommunication and Internet industry development by imposing certain laws and regulations concerning Internet access and distribution of video content and other information over traditional and new media platforms. Some of the laws and regulations are also relatively new and involving and their interpretation and enforcement involve significant uncertainty.

Taxation

United States

YOU On Demand Holdings,

Seven Stars Cloud Group, Inc. isand M. Y. Products, LLC are subject to United States tax. No provision for income taxes in the United States has been made as YOU On Demand Holdings, Inc.both companies had no income taxable profit in the United States since inception.

Cayman Islands and the British Virgin Islands

CB Cayman was incorporated in the Cayman Islands.

Under the current laws of the Cayman Islands it isand the British Virgin Islands, we are not subject to tax on our income or capital gains tax.gains. In addition, dividend payments are not subject to withholding tax in the Cayman Islands or British Virgin Islands.

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Hong Kong

Our subsidiary, YOD Hong Kong, wassubsidiaries that were incorporated in Hong Kong andwere under the current laws of Hong Kong, isare subject to Profits Tax of 16.5%. No provision for Hong Kong Profits Tax has been made as YOD Hong Kong has nonet operating loss carryovers offset current taxable income.

The People’s Republic of China

Under the Enterprise Income Tax Law, our Chinese subsidiaries and VIEs are subject to an earned income tax of 25.0%.

Our future effective income tax rate depends on various factors, such as tax legislation, the geographic composition of our pre-tax income and non-tax deductible expenses incurred. Our management carefully monitors these legal developments to determine if there will be any change in the statutory income tax rate.

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34

Consolidated Results of Operations

Comparison of Three Months Ended June 30, 20162017 and 20152016

  Three Months Ended       
  June 30, 2016  June 30, 2015  Amount Change  % Change 
Revenue$ 1,480,000 $ 1,480,000 $  -  - 
Cost of revenue 800,000  829,000  (29,000) -3% 
Gross profit 680,000  651,000  29,000  4% 
             
Operating expense:            
Selling, general and administrative expenses 1,809,000  1,659,000  150,000  9% 
Professional fees 271,000  151,000  120,000  79% 
Depreciation and amortization 123,000  95,000  28,000  29% 
Total operating expense 2,203,000  1,905,000  298,000  16% 
             
Loss from operations (1,523,000) (1,254,000) (269,000) 21% 
             
Interest and other income/(expense)            
Interest expense, net (167,000) (30,000) (137,000) 457% 
Change in fair value of warrant liabilities 107,000  49,000  58,000  118% 
Equity in losses of equity method investees (27,000) (61,000) 34,000  -56% 
Others (5,000) (37,000) 32,000  -86% 
             
Loss before income taxes and non-controlling interest (1,615,000) (1,333,000) (282,000) 21% 
             
Income tax benefit 9,000  9,000  -  - 
             
Net loss (1,606,000) (1,324,000) (282,000) 21% 
             
Net loss attributable to non-controlling interest 18,000  7,000  11,000  157% 
             
Net loss attributable to YOU On Demand shareholders$ (1,588,000) (1,317,000) (271,000) 21% 

  Three Months Ended       
  June 30, 2017  June 30, 2016  Amount Change  % Change 
Revenue $43,324,439  $1,480,464  $41,843,975   2,826%
Cost of revenue  43,272,723   800,399   42,472,324   5,306%
Gross profit  51,716   680,065   (628,349)  (92%)
                 
Operating expense:                
Selling, general and administrative expenses expenses  2,875,440   1,808,906   1,066,534   59%
Professional fees  747,418   270,491   476,927   176%
Impairment of other intangible assets  63,621   -   63,621   100%
Depreciation and amortization  60,942   123,343   (62,401)  (51%)
                 
Total operating expense  3,747,421   2,202,740   1,544,681   70%
                 
Loss from operations  (3,695,705)  (1,522,675)  (2,173,030)  143%
Interest expense, net  (3,696)  (166,710)  163,014   (98%)
Change in fair value of warrant liabilities  26,117   106,583   (80,466)  (75%)
Equity in loss of equity method investees  (33,090)  (27,001)  (6,089)  23%
Others  (11,072)  (5,258)  (5,814)  111%
                 
Loss before income taxes  (3,717,446)  (1,615,061)  (2,102,385)  130%
                 
Income tax benefit  -   8,612   (8,612)  (100%)
                 
Net loss  

(3,717,446

)  (1,606,449)  

(2,110,997

)  131%
                 
Net loss attributable to non-controlling interest  57,221   18,360   38,861   212%
                 
Net loss attributable to Seven Stars Cloud Group, Inc. shareholders $

(3,660,225

) $(1,588,089) $(2,072,136)  130%

Revenues

We are refocusing from our legacy operations as a premium content VOD service provider in China and aiming to be a leading Intelligent Industrial Internet company with solutions designed to provide operational efficiencies in today’s constantly evolving business landscape. With a focus on “BASE” or Blockchain, Artificial Intelligence, Supply Chain & Exchanges, we are organized into three cloud-based categories and business units: Brand, Content & Intellectual Property Cloud, Product Sales Cloud, and the Transactional Finance Product Cloud. With the three clouds functioning both independently and interdependently, we are creating a vertical, transactional and flexible platform for today’s global enterprises, including:

1>OTT, Mobile App, IPTV and Digital Cable VOD Businesses (Legacy YOD)

Provides premium content and integrated value-added service solutions for the delivery of VOD and paid video programming to digital cable providers, Internet Protocol Television (“IPTV”) providers. The core revenues are being generated from both minimum guarantee payments and revenue sharing arrangements with distribution partners as well as subscription or transactional fees from subscribers.

2>Wecast Services

On January 30, 2017, the Company completed the acquisition of Sun Video Group HK Limited ("SVG"), which has a 51% ownership stake in Shanghai Wecast Supply Chain Management Limited ("Wecast SH"). On January 31, 2017, the Company acquired 55% of the

35

outstanding capital stock of Wide Angle Group Limited (“Wide Angle”). The holdings and businesses from both of these aforementioned acquisitions now reside under “Wecast Services”, our wholly-owned subsidiary Wecast Services Limited. Wecast Services (which resides under the Product Sales Cloud) business unit, is currently primarily engaged with consumer electronics e-commerce and smart supply chain management operations. Our ending customers include British Telecom, Micromax and about 15 to 20 other corporations across the world.

  2017Q2  2016Q2  Diff 
  USD  %  USD  USD  % 
Legacy YOD  -   -   1,480,464   (1,480,464)  (100%)
Wecast Services  43,324,439   100%  -   43,324,439   100%
Total  43,324,439   100%  1,480,464   41,843,975   2826%

Revenue for the three months ended June 30, 20162017 was approximately $1,480,000,$43.3 million as compared to $1,480,000$1.5 million for the same period in 2015 with minor2016, an increase of 0.1%approximately $41.8 million, or 2,826%. Our revenueThe increase was mainly due to our new business line acquired in January 2017. This was partially offset by a decrease of our legacy YOD business in the three monthsamount of $1.5 million, as the legacy YOD business shifts to a new exclusive distribution agreement with Zhejiang Yanhua Culture Media Co., Ltd. ("Yanhua ") which was announced in Q4 2016. As revenue generated by Yanhua was not over revenue sharing threshold yet, no additional revenue was recorded in the quarter ended June 30, 20162017.

Cost of revenues

  2017Q2  2016Q2 Diff 
  USD  %  USD  USD  % 
 Legacy YOD  -   -   800,399   (800,399)  (100%)
Wecast Services  43,272,723   100%  -   43,272,723   100%
 Total  43,272,723   100%  800,399   42,472,324   5306%

Cost of revenues was primarily attributed to the revenue from multi-platforms revenue streams primarily including OTT, Cable and Mobile platforms, the aggregate of which comprised 95.8% of the total revenueapproximately $43.3 million for the three months ended June 30, 20162017, as compared to the three ended months June 30, 2015 in which 60.8% was from multi-platforms revenue streams and 39.2% was from other service streams. The decrease in revenue from other revenue streams was mainly due to the Company's focus on developing multi-platform products in providing premium contents to our customers.

Cost of revenues

Cost of revenues was approximately $800,000$0.8 million for the three months ended June 30, 2016, as compared to $829,000 for the three months ended June 30, 2015. The decrease2016. Our cost of approximately $29,000, or 3%, was primarily due to delayrevenues increased by $42.5 million which is in expected revenue from content titles which impactedline with our content license cost amortization pattern.increase in revenues. Our cost of revenues is primarily comprised of content licensing fees.electronics products purchasing cost from Wecast Services.

Gross profit

Our gross

  2017Q2  2016Q2 Diff 
  USD  %  USD  USD  % 
 Legacy YOD  -   -   680,065   (680,065)  (100%)
Wecast Services  51,716   100%  -   51,716   100%
 Total  51,716   100%  680,065   (628,349)  (92%)

Gross profit ratio for the three months ended June 30, 2016 was approximately $680,0002017 decreased by 45.82% from 45.94% to 0.12%, as compared to gross profitthe Wecast Services business, which currently is engaged mostly in lower margin electronics e-commerce, is still in its relative infancy and the business service offerings as well as profit-sharing arrangements with a growing range of $651,000 during the same periodsuppliers are in 2015. Our gross profit margin percentage was 46% and 44% for the three month periods ended June 30, 2016 and 2015, respectively. The increase in gross profit of approximately $29,000 was primarily due to the decrease of cost recognized per expected revenue, which is expected to increase considering the current business transformation and expansion.transition.

30


Selling, general and administrative expenses

Our selling,

Selling, general and administrative expensesexpense for the three months ended June 30, 2016, increased approximately $150,000, to $1,809,000,2017 was $2.9 million as compared to $1,659,000 for the three months ended June 30, 2015.

Salaries and personnel costs are the primary components of selling, general and administrative expenses, accounting for 56% and 50% of our selling, general and administrative expenses for the three months ended June 30, 2016 and 2015, respectively. For the second quarter of 2016, salaries and personnel costs totaled approximately $1,015,000, an increase of $178,000, or 21%, as compared to $837,000$1.8 million for the same period in 2016, an increase of 2015.approximately $1.1 million or 59%. The increase was primarily attributed to the recent business transformation and headcount expansion during the first and second quarter as well as an increase in share based compensation due to recently vested restricted share units granted to our management. In second quarter of 2017, the Company which was demonstrated by establishment of the new technical department and approximately 20% headcount increase via recruitment during the second quarter.

The other major componentsterminated one of our selling, general and administrative expenses include marketing and promotion expenses, outsourced technology costs, rent and severance. For the three months ended June 30, 2016, these costs totaled $794,000, a net decreaseoffice leases in Shanghai, which resulted in an approximate $0.5 million impairment of approximately $28,000, or 3%, as compared to $822,000 for the same periodleasehold improvements. In addition, there was an approximate $0.2 million increase in 2015. The decrease was primarily attributed to the decrease of BOD compensation expense and technology outsourcing costs by approximately $152,000 and $91,000 respectively, which was offset by increase of severance, regulatory, travel and entertainment and other office expenses by approximately $75,000, $42,000, $58,000, and $40,000 respectively.D&O insurance expenses.

Professional fees

Professional fees are generally related to public company reporting and governance expenses. Our costs for professional fees increased approximately $120,000, or 79%, to $271,000 for the three months ended June 30, 2016, from $151,0002017 were $0.7 million as compared to $0.3 million for the same period in 2015. The2016, an increase in professional fees was related to legal, audit and advisory expenses, among which audit, legal and advisory expenses has increased byof approximately $66,000, $46,000 and $8,000 respectively from the same period in 2015. The increase was primarily attributed to the investment and financing activities occurred in 2016.

Depreciation and amortization

Our depreciation and amortization expense increased by approximately $28,000, or 29%, to $123,000 in the three months ended June 30, 2016, from $95,000 during the three months ended June 30, 2015. The$0.4 million. This increase was mainly due to amortizationaudit and valuation fees that were incurred in the second quarter for additional audit services rendered in relation to our January acquisitions of costs related to the workforce intangible assets acquired on April 1, 2016.Wide Angle and Wecast Services and therefore increased review service fees charged by our external auditor.

Change in fair value of warrant liabilities

Certain of our warrants are recognized as derivative liabilities and re-measured at the end of every reporting period and upon settlement, with the change in value reported in the statement of operations. We reported a gainloss of approximately $107,000$0.03 million and a gain of approximately $49,000$0.1 million for the three months ended June 30, 20162017 and 2015,2016, respectively. The changes are primarily due to fluctuationfluctuations in our closing stock price.

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Income tax expenses

The income tax expense for the three months ended June 30, 2017 is nil because net operating loss carryovers offset current taxable income and deferred tax assets related to the net operating loss carryovers utilized had been offset by a valuation allowance.

Net loss attributable to non-controlling interest

Hua Cheng has a 20% non-controlling interest in Zhong Hai VideoMedia and as such we allocate 20% of the operating loss of Zhong Hai VideoMedia to Hua Cheng. During the three months ended June 30, 2016, $18,0002017, approximately $0.1 million of our operating lossprofit from Zhong Hai VideoMedia was allocated to Hua Cheng. For the three months ended June 30, 2015,2016, operating loss attributable to non-controlling interest was $7,000.approximately $0.02 million.

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Dillon Yu has a 49% non-controlling interest in Shanghai Wecast Supply Chain Management Limited (“Wecast SH”) and as such we allocate 49% of the operating loss of Wecast SH to Dillon Yu. During the three months ended June 30, 2017, approximately $0.2 million of our operating loss from Wecast SH was allocated to Dillon Yu, which was nil in the same period in 2016.

Swiss Guorong Limited has a 45% non-controlling interest in Wide Angle and as such we allocate 45% of the operating profit of Wide Angle to Swiss Guorong Limited. During the three months ended June 30, 2017, approximately $0.01 million of our operating loss from Wide Angle was allocated to Swiss Guorong Limited, which was nil in the same period in 2016.

Comparison of Six Months Ended June 30, 20162017 and 20152016

  Six Months Ended       
  June 30, 2016  June 30, 2015  Amount Change  % Change 
Revenue$ 2,750,000 $ 2,508,000 $ 242,000  10% 
Cost of revenue 1,716,000  1,872,000  (156,000) -8% 
Gross profit 1,034,000  636,000  398,000  63% 
Operating expense:            
Selling, general and administrative expenses 3,974,000  4,107,000  (133,000) -3% 
Professional fees 638,000  440,000  198,000  45% 
Depreciation and amortization 221,000  185,000  36,000  19% 
Total operating expense 4,833,000  4,732,000  101,000  2% 
             
Loss from operations (3,799,000) (4,096,000) 297,000  -7% 
             
Interest & other income/(expense)            
Interest expense, net (200,000) (59,000) (141,000) 239% 
Change in fair value of warrant liabilities 144,000  34,000  110,000  324% 
Change in fair value of contingent consideration -  -  -  - 
Equity in losses of equity method investees (37,000) (93,000) 56,000  -60% 
Gain from disposal of consolidated entities -  -  -  - 
Others (5,000) (46,000) 41,000  -89% 
             
Loss before income taxes and non-controlling interest (3,897,000) (4,260,000) 363,000  -9% 
Income tax benefit 17,000  17,000  -  - 
             
Net loss (3,880,000) (4,243,000) 363,000  -9% 
             
Net loss attributable to non-controlling interests 156,000  128,000  28,000  22% 
             
Net loss attributable to YOU On Demand shareholders$ (3,724,000)$ (4,115,000)$ 391,000  -10% 

  Six Months Ended       
  June 30, 2017  June 30, 2016  Amount Change  % Change 
Revenue $76,488,790  $2,750,190  $73,738,600   2,681%
Cost of revenue  72,615,102   1,716,179   70,898,923   4,131%
Gross profit  3,873,688   1,034,011   2,839,677   275%
                 
Operating expense:                
Selling, general and administrative expenses expenses  4,140,612   3,973,959   166,653   4%
Professional fees  1,014,551   637,937   376,614   59%
Impairment of other intangible assets  63,621   -   63,621   100%
Depreciation and amortization  257,153   220,806   36,347   16%
                 
Total operating expense  5,475,937   4,832,702   643,235   13%
                 
Loss from operations  (1,602,249)  (3,798,691)  2,196,442   (58%)
Interest expense, net  (45,253)  (200,183)  154,930   (77%)
Change in fair value of warrant liabilities  (243,999)  143,606   (387,605)  (270%)
Equity in loss of equity method investees  (76,836)  (37,349)  (39,487)  106%
Others  (110,642)  (5,096)  (105,546)  2071%
                 
Loss before income taxes  (2,078,979)  (3,897,713)  1,818,734   (47%)
                 
Income tax benefit  -   17,224   (17,224)  (100%)
                 
Net loss  (2,078,979)  (3,880,489)  1,801,510   (46%)
Net loss attributable to non-controlling interest  631,633   155,929   475,704   305%
                 
Net loss attributable to Seven Stars Cloud Group, Inc. shareholders $(1,447,346) $(3,724,560) $2,277,214   (61%)

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Revenues

  2017 1-6  2016 1-6 Diff 
  USD  %  USD  USD  % 
 Legacy YOD  794,273   -   2,750,190   (1,955,917)  (71%)
Wecast Services  75,694,517   100%  -   75,694,517   100%
 Total  76,488,790   100%  2,750,190   73,738,600   2681%

Revenue for the six months ended June 30, 20162017 was approximately $2,750,000,$76.5 million, as compared to $2,508,000$2.8 million for the same period in 2015.2016. The increase in revenue of approximately $242,000$75.7 million was attributable to the growthnew consumer electronics e-commerce business line acquired in January 2017, and to a lesser extent, a one-time consulting services that we provided to certain customers. These revenues were partially offset by the decrease of our multi-platform video streaming services from the same periodlegacy YOD business, which is in 2015 mainly from the OTT, Cable and Mobile Platforms, which accounted for 92% of the total revenue for the six months ended June 30, 2016 as compared to the six months June 30, 2015 in which 73.0% was from multi-platforms revenue streams and 27.0% was from other service streams. The decrease in revenue from other revenue streams was due to the Company's focus on developing multi-platform products in providing premium contents toline with our customers.business strategy transition.

Cost of revenues

Cost of revenues was approximately $1,716,000 for the six months ended June 30, 2016, as compared to $1,872,000 for the six months ended June 30, 2015. The decrease of approximately $156,000, or 8%, was primarily due to delay in expected revenue from content titles which impacted our content license cost amortization pattern. Our cost of revenues is primarily comprised of content licensing fees.

Gross profit

  2017 1-6  2016 1-6 Diff 
  USD  %  USD  USD  % 
 Legacy YOD  31,659   -   1,034,011   (1,002,352)  (97%)
Wecast Services  3,842,029   100%  -   3,842,029   100%
 Total  3,873,688   100%  1,034,011   2,839,677   275%

Our gross profit for the six months ended June 30, 20162017 was approximately $1,034,000,$3.9 million, as compared to $636,000 gross profit$1.0 million during the same period in 2015. Our gross2016. Gross profit margin percentage was 38% and 25%ratio for the six month periodsmonths ended June 30, 20162017 was 5.06%, a decrease from 37.60%, as the Wecast Services business, which currently is engaged mostly in lower margin electronics e-commerce, is still in its relative infancy and 2015, respectively. The increasethe business service offerings as well as profit-sharing arrangements with a growing range of suppliers are in gross profit of approximately $398,000 was primarily due to the decrease of cost from delay in expected revenue, which is expected to increase considering the current business transformation and expansion to focus on developing premium multi-platform products which are more profitable than old regular products.transition.

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Selling, general and administrative expenses

Our selling, general and administrative expenses for the six months ended June 30, 2016, decreased2017 increased approximately $133,000, to $3,974,000,$0.2 million, or 4%, as compared to $4,107,000with the amount for the six months ended June 30, 2015.2016.

Salaries and personnel costs are the primary components of selling, general and administrative expenses, accounting for 43%55% and 41%43% of our selling, general and administrative expenses for the six months ended June 30, 20162017 and June 30, 2015.2016, respectively. For the half year of 2016,2017, salaries and personnel costs totaled $1,724,000,$2.4 million, an increase of approximately $32,000,$0.7 million, or 2%41%, as compared to $1,692,000 for the same period of 2015.2016. The increase was primarily due to the increase in headcount from establishment of the new technical department as part of our business transformation and expansion strategy in 2016.2017.

The other major components of our selling, general and administrative expenses include marketing and promoting, technology and severance expense. For the six months ended June 30, 2016, these costs totaled $2,250,000, a net decrease of approximately $165,000, or 7%, as compared to $2,415,000 for the same period in 2015, primarily due to the decrease of BOD compensation expense and technology outsourcing service costs by approximately $219,000 and $129,000 respectively, which was offset by increase in severance and regulatory expenses by approximately $107,000 and $72,000 respectively.

Professional fees

Professional fees are generally related to public company reporting and governance expenses as well as legal fees related to expansion of our VOD business.business transition and expansion. Our costs for professional fees increased approximately $198,000,$0.4 million, or 45%59%, to $638,000$1.0 million for the six months ended June 30, 2016, from $440,0002017, for the same period in 2015.2016. The increase in professional fees was mainly caused by investingthe legal, valuation and financing activities occurredauditing service fees incurred in relation to the first half of fiscal year 2016.acquisitions in January 2017.

Depreciation and amortization

Our depreciation and amortization expense increased by approximately $36,000, or 19%, to $221,000 in the six months ended June 30, 2016, from $185,000 during the six months ended June 30, 2015. The increase was mainly due to the acquisition of workforce intangible assets starting from April 1, 2016, which caused the increase of depreciation and amortization correspondingly.

Interest expense, net

Our interest expense increaseddecreased by approximately $141,000 to $200,000$0.2 million for the six months ended June 30, 2016, from $59,000 during2017. In the same period in 2015. Interest expense increase duringof 2016, was primarily comprised of 1)we incurred approximately $123,000$0.1 million in interest expense recorded related to the amortization of debt issuance costs related tofrom the issuance of the $17.7 million convertible note to SSS and 2) approximately $24,000 interest expenses accrued for the convertible note issued to SSS before its conversion on June 27, 2016.which was no longer incurred in 2017.

Change in fair value of warrant liabilities

Certain of our warrants are recognized as derivative liabilities and re-measured at the end of every reporting period and upon settlement, with the change in value reported in the statement of operations. We reported a gainloss of approximately $144,000 and$0.3 million but a gain of approximately $34,000$0.1 million for the six months ended June 30, 20162017 and 2015,2016, respectively. The changes are primarily due to fluctuationfluctuations in our closing stock price.

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Net loss attributable to non-controlling interest

For the period ended June 30, 2017, Hua Cheng has a 20% non-controlling interest in Zhong Hai VideoMedia and as such we allocate 20% of the operating loss of Zhong Hai VideoMedia to Hua Cheng. During the six months ended June 30, 2015,2017, approximately $156,000$0.03 million of our operating lossprofit from Zhong Hai VideoMedia was allocated to Hua Cheng. For the six months ended June 30, 2015,2016, operating loss attributable to non-controlling interest was approximately $128,000.$0.2 million.

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Dillon Yu has a 49% non-controlling interest in Shanghai Wecast Supply Chain Management Limited (“Wecast SH”) and as such we allocate 49% of the operating loss of Wecast SH to Dillon Yu. During the six months ended June 30, 2017, approximately $0.6 million of our operating loss from Wecast SH was allocated to Dillon Yu, which was nil in the same period in 2016.

Swiss Guorong Limited has a 45% non-controlling interest in Wide Angle and as such we allocate 45% of the operating profit of Wide Angle to Swiss Guorong Limited. During the six months ended June 30, 2017, approximately $0.03 million of our operating loss from Wide Angle was allocated to Swiss Guorong Limited, which was nil in the same period in 2016.

Liquidity and Capital Resources

As of June 30, 2016,2017, the Company had cash of approximately $2,404,000$3.2 million and positive working capital of approximately negative $1,847,000. In addition, we had accumulated deficits of approximately $90.2$117.5 million and $82.5$115.7 million as of June 30, 20162017 and 2015,December 31, 2016, respectively, due to recurring losses since our inception. Subsequent to June 30, 2016, we also entered into investment agreements, the total of which require aggregate cash commitments from us of approximately $5.0 million to invest in the Joint-Venture Company to be formed with Megtron Hong Kong Investment Group Co., Limited per the Joint Venture Agreement signed on May 30, 2016. These factors could raise substantial doubt about the Company’s ability to continue as a going concern.

We continue to rely on debt and equity financing to pay for ongoing operating expenses and execution of our business plan. On March 28, 2016, we completed a common stock financing for $10.0 million,million. On July 19, 2016, we completed a stock financing with SSW for $4.0 million. On August 12, 2016, we completed another common stock financing with Harvest Alternative Investment Opportunities SPC for $4.0 million. On November 17, 2016, we completed another common stock financing with SSSHK for $2.0 million. On May 19, 2017, we completed another common stock financing with certain investors, including officers, directors and we alsoother affiliates of the Company for $2.0 million. We have the ability to raise funds through various methods by either issuing debt or equity instruments. On July 6, 2016, we completed a stock financing with SSW for $4.0 million. On August 11, 2016, we also entered into a Common Stock Purchase Agreement with a new investor, completing another common stock financing for $4.0 million.

The consolidated financial statements included in this report have been prepared assuming that the Company will continue as a going concern and, accordingly, do not include any adjustmentsadjustment that might result from the outcome of this uncertainty.

The following table provides a summary of our net cash flows from operating, investing and financing activities.

  Six Months Ended 
  June 30,  June 30, 
  2016  2015 
Net cash used in operating activities$ (4,097,000)$ (3,880,000) 
Net cash used in investing activities (7,234,000) (65,000) 
Net cash provided by financing activities 10,000,000  - 
Effect of exchange rate changes on cash (34,000) (1,000)
Net decrease in cash (1,365,000) (3,946,000) 
       
Cash at beginning of period 3,769,000  10,812,000 
       
Cash at end of period$ 2,404,000 $ 6,866,000 

  Six  Months Ended 
  June 30,  June 30, 
  2017  2016 
Net cash used in operating activities $(1,435,592) $(4,097,000)
Net cash used in investing activities  (845,830)  (7,234,000)
Net cash provided by financing activities  1,650,350   10,000,000 
Effect of exchange rate changes on cash  32,728   (34,000)
Net decrease in cash  (598,344)  (1,365,000)
         
Cash at beginning of period  3,761,814   3,769,000 
         
Cash at end of period $3,163,470  $2,404,000 

Operating Activities

Cash used in operating activities increaseddecreased for the six months ended June 30, 20162017 compared to 2015,2016, primarily due to increase in payments for accrued expenses and other liabilities, which was partially offset bya decrease in payments for accounts payable and decrease in netour loss during the six months ended June 30, 2016.from operation from $3.8 million to $2.1 million.

Investing Activities

Cash used in investing activities for the six months ended June 30, 2016 is comprised of 1) acquisition of property and equipment at $2.1 million mainly for an office building as disclosed in note 14(e) above; 2) investments in intangible assets at $2.2 million primarily for the Game IP Rights acquired from SSS; and 3) investment in Frequency at $3.0 million.

Financing Activities

Net cash provided by financing activities

We entered into a subscription agreement with our certain investors, including officers, directors and other affiliates, pursuant to which we issued and sold to such investors, in a private placement, an aggregate of 727,273 shares of the common stock of the Company, for the six months ended$2.75 per share, or a total purchase price of $2.0 million, and as of June 30, 2017, we already received $1.5 million, and all the remaining subscription have been received as of July 18, 2017; While in the same period in 2016, was fromwe received $10 million investment proceeds of $10.0 million received from the sales of 4,545,455 shares of the Company’sour common stock and issuance of a two-year warrant to acquire an additional 1,818,182 shares of the Company’sour common stock at an exercise price of $2.75 per share to SSS, while no such financing occurred in the comparative period for the six months ended June 30, 2015.SSS.

Effects of Inflation

Inflation and changing prices have had an effect on our business and we expect that inflation or changing prices could materially affect our business in the foreseeable future. Our management will closely monitor the price change and make efforts to maintain effective cost control in operations.

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Off Balance Sheet Arrangements

We do not have any off balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity or capital expenditures or capital resources that is material to an investor in our securities.

Seasonality

Our operating results and operating cash flows historically have not been subject to seasonal variations. This pattern may change, however, as a result of new market opportunities or new product introductions.

Critical Accounting Policies

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires our management to make assumptions, estimates, and judgments that affect the amounts reported, including the notes thereto, and related disclosures of commitments and contingencies, if any. We have identified certain accounting policies that are significant to the preparation of our financial statements. These accounting policies are important for an understanding of our financial condition and results of operations. Critical accounting policies are those that are most important to the portrayal of our financial condition and results of operations and require management’s difficult, subjective, or complex judgment, often as a result of the need to make estimates about the effect of matters that are inherently uncertain and may change in subsequent periods. Certain accounting estimates are particularly sensitive because of their significance to financial statements and because of the possibility that future events affecting the estimate may differ significantly from management’s current judgments. We believe the following critical accounting policies involve the most significant estimates and judgments used in the preparation of our financial statements.

Variable Interest Entities

We account for entities qualifying as variable interest entities (VIEs)(“VIEs”) in accordance with Financial Accounting Standards Boards (“FASB”) Accounting Standards Codification (“ASC”) Topic 810,Consolidation. For our consolidated VIEs, management has made evaluations of the relationships between our VIEs and the economic benefit flow of contractual arrangement with VIEs. In connection with such evaluation, management also took into account the fact that, as a result of such contractual arrangements, we control the legal shareholders’ voting interests and have power of attorney in the VIEs, and therefore we are able to direct all business activities of the VIEs. As a result of such evaluation, management concluded that we are the primary beneficiary of our consolidated VIEs.

We have consulted our PRC legal counsel in assessing our ability to control our PRC VIEs. Any changes in PRC laws and regulations that affect our ability to control our PRC VIEs may preclude us from consolidating these companies in the future.

Revenue Recognition

When persuasive evidence of an arrangement exists, the sales price is fixed or determinable and collectability is reasonably assured, we recognize revenue as services are performed. For certain contracts that involve sub-licensing content within the specified license period, revenue is recognized in accordance with ASC Subtopic 926-605, Entertainment-Films - Revenue Recognition, whereby revenue is recognized upon delivery of films when the arrangement includes a nonrefundable minimum guarantee, delivery is complete and we have no substantive future obligations to provide future additional services. Payments received from customers for the performance of future services are recognized as deferred revenue, and subsequently recognized as revenue in the period that the service obligations are completed.

In accordance with ASC 605-25, Revenue Recognition - Multiple Element Arrangements, contracts with multiple element deliverables are separated into individual units for accounting purposes when the unit determined to have standalone value to the customer. Since the contract price is for all deliverables, we allocated the arrangement consideration to all deliverables at the inception of the arrangement based on their relative selling price. We use (a) vendor-specific objective evidence of selling price, if it exists, or, (b) the management’s best estimate of the selling price for that deliverable to determine the relative selling price of each individual unit.

We also generate revenue from sales of goods. Sales orders are confirmed after negotiation on price between customers and us. Purchase orders are confirmed after careful selection of suppliers and negotiation on price. We purchase finished goods from suppliers in accordance with sales orders from customers. Our suppliers then deliver goods to our customers directly. When the delivery is completed, we recognizes revenue and transfers cost at same time. According to purchase orders with suppliers, we, as the owner of the goods, become the first responsible party for the goods. We are required to bear the direct risk of damage to the goods and the direct default risk that can not be delivered to the customer.

In accordance with ASC 605-45, Revenue Recognition — Principal Agent Consideration, we account for revenue from sales of goods on a gross basis. We are the primary obligor in the arrangements, as we have the ability to establish prices, and have discretion in selecting the independent suppliers and other third-party that will perform the delivery service, we are responsible for the defective products and we bear credit risk with customer payments. Accordingly, all such revenue billed to customers is classified as revenue and all corresponding payments to suppliers are classified as cost.

The recognition of revenue involves certain judgments and changes in our assumptions, judgments or estimations may have a material impact on the amount and timing of our revenue recognition.

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Licensed Content

We obtain content through content licensing agreements with studios and distributors. We recognize licensed content when the license fee and the specified content titles are known or reasonably determinable. Prepaid license fees are classified as an asset on the consolidated balance sheets as licensed content and accrued license content fees payable are classified as a liability on the consolidated balance sheets.

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We amortize licensed content in cost of revenues over the contents contractual window of availability based on the expected revenue derived from the licensed content, beginning with the month of first availability, such that our revenues bear a representative amount of the cost of the licensed content. We review factors that impact the amortization of licensed content on a regular basis, including factors that may bear direct impact on expected revenue from specific content titles. We estimate expected revenue by reviewing relevant factors, including marketing considerations, programming efforts, relationship with our channel partners, expected customer renewals and content offered by other distributors on the same platform. Changes in our expected revenue from licensed content could have a significant impact on our amortization pattern.

Intangible Assets and Goodwill

We account for intangible assets and goodwill, in accordance with ASC 350,Intangibles – Goodwill and Other. ASC 350 requires that goodwill and intangible assets with indefinite useful lives no longer be amortized, but instead be evaluated for impairment at least annually. ASC 350 also requires that intangible assets with estimable useful lives be amortized over their respective estimated useful lives and reviewed for impairment whenever events indicate the carrying amount may not be recoverable. In accordance with ASC 350, goodwill is allocated to reporting units, which are either the operating segment or one reporting level below the operating segment. On an annual basis, we review goodwill for impairment by first assessing qualitative factors to determine whether the existence of events or circumstances makes it more-likely-than-not that the fair value of a reporting unit is less than its carrying amount. If we determine that it is more-likely-than-not that the fair value of a reporting unit is less than its carrying amount, goodwill is further tested for impairment by comparing the carrying value to the estimated fair value of its reporting units, determined using externally quoted prices (if available) or a discounted cash flow model and, when deemed necessary, a market approach.

Application of goodwill impairment tests requires significant management judgment, including the identification of reporting units, assigning assets, liabilities and goodwill to reporting units and determination of fair value of each reporting unit. Judgment applied when performing the qualitative analysis includes consideration of macroeconomic, industry and market conditions, overall financial performance of the reporting unit, composition, personnel or strategy changes affecting the reporting unit and recoverability of asset groups within a reporting unit. Judgments applied when performing the quantitative analysis includes estimating future cash flows, determining appropriate discount rates and making other assumptions. Changes in these judgments, estimates and assumptions could materially affect the determination of fair value for each reporting unit.

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (“FASB”(or “FASB”) issued ASU No.Accounting Standards Updates (or “ASU”) 2014-09,Revenue from Contracts with CustomersCustomers”(Topic 606). This guidance supersedes current guidance on revenue recognition in Topic 605,Revenue Recognition. In addition, there are disclosure requirements related to the nature, amount, timing, and uncertainty of revenue recognition. In August 2015, the FASB issued ASU No. 2015-14 to defer the effective date of ASU No. 2014-09 for all entities by one year. For public business entities that follow U.S. GAAP, the deferral results in the new revenue standard are being effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2017, with early adoption permitted for interim and annual periods beginning after December 15, 2016. Management is currently evaluating the impact of adopting this standard on our consolidated financial statements.

In January 2016, the FASB issued Accounting Standards Update No.ASU 2016-01 (ASU 2016-01) "Financial"Financial Instruments-Overall (Subtopic 825-10):Recognition and Measurement of Financial Assets and Financial Liabilities"Liabilities". ASU 2016-01 amends various aspects of the recognition, measurement, presentation, and disclosure for financial instruments. With respect to our consolidated financial statements, the most significant impact relates to the recognition and measurement for warrant liabilities. Additionally, ASU 2016-01 will impact the disclosure and presentation of financial assets and liabilities. ASU 2016-01 is effective for annual reporting periods, and interim periods within those years beginning after December 15, 2017. Early adoption by public entities is permitted only for certain provisions. Management is currently evaluating the impact of the adoption of this standard on our consolidated financial statements.

In February 2016, the FASB issued Accounting Standards Update No.ASU 2016-02 (ASU 2016-02) which amends the FASB Accounting Standards Codification and created Topic 842, "Leases""Leases". Under Topic 842, lessees are required to recognize assets and liabilities on the balance sheet for most leases and provides for enhanced disclosures. Leases will continue to be classified as either finance or operating. ASU 2016-02 is effective for annual reporting periods, and interim periods within those years beginning after December 15, 2018. Entities are required to use a modified retrospective approach for leases that exist or are entered into after the beginning of the earliest comparative period in the financial statements. Full retrospective application is prohibited and early adoption by public entities is permitted. Management is currently evaluating the impact of the adoption of this standard on our consolidated financial statements.

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In MarchMay 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation:2016-12 Revenue from Contracts with Customers (Topic 606): Narrow-Scope Improvements and Practical Expedients. The amendments in this Update do not change the core principle of the guidance in Topic 606. Rather, the amendments in this Update affect only the narrow aspects of Topic 606. The areas improved include: (1) Assessing the Collectability Criterion in Paragraph 606-10-25-1(e) and Accounting for Contracts That Do Not Meet the Criteria for Step 1; (2) Presentation of Sales Taxes and Other Similar Taxes Collected from Customers; (3) Noncash Consideration; (4) Contract Modifications at Transition; (5) Completed Contracts at Transition; and (6) Technical Correction. The effective date and transition requirements for the amendments in this Update are the same as the effective date and transition requirements for Topic 606 (and any other Topic amended by Update 2014-09). We are planning to Employee Share-Based Payment Accounting,adopt the above standards on January 1, 2018. We may use either a full retrospective or a modified retrospective approach to adopt this standard. We are currently evaluating this standard and the related updates, including which relatestransition approach to use as well as the impact of adoption on policies, practices and systems. The standard also requires us to evaluate whether our businesses promise to transfer services to the accountingcustomer itself (as a principal) or to arrange for employee share-based payments. Thisservices to be provided by another party (as an agent). To make that determination, the standard addresses several aspectsuses a control model rather than the risks-and-rewards model in current U.S. GAAP. At this stage in the evaluation, we do not anticipate that the new guidance will have a material impact on our revenue recognition policies, practices or systems. We are currently evaluating the impact of this standard to its consolidated financial statements upon adoption.

In June 2016, the FASB issued ASU 2016-13, “Financial Instruments—Credit Losses (Topic 326)”. The pronouncement changes the impairment model for most financial assets, and will require the use of an “expected loss” model for instruments measured at amortized cost. Under this model, entities will be required to estimate the lifetime expected credit loss on such instruments and record an allowance to offset the amortized cost basis of the accountingfinancial asset, resulting in a net presentation of the amount expected to be collected on the financial asset. This pronouncement is effective for share-based payment award transactions, including: (a) income tax consequences; (b) classificationfiscal years, and for interim periods within those fiscal years, beginning after December 15, 2019. We do not expect a material impact to its consolidated financial statement upon adoption of awardsthis ASU.

In November 2016, the FASB issued ASU 2016-18, Statement of Cash Flows (Topic 230): Restricted Cash, which requires companies to include amounts generally described as either equity or liabilities;restricted cash and (c) classificationrestricted cash equivalents in cash and cash equivalents when reconciling beginning-of-period and end-of-period total amounts shown on the statement of cash flows. This standardguidance will be effective in the first quarter of 2018 and early adoption is permitted. Management is still evaluating the effect that this guidance will have on the consolidated financial statements and related disclosures.

In January 2017, FASB issued ASU 2017-01, “Business Combinations (Topic 805): Clarifying the Definition of a Business”. The update affects all companies and other reporting organizations that must determine whether they have acquired or sold a business. The definition of a business affects many areas of accounting including acquisitions, disposals, goodwill, and consolidation. The update is intended to help companies and other organizations evaluate whether transactions should be accounted for fiscal yearsas acquisitions (or disposals) of assets or businesses. The update provides a more robust framework to use in determining when a set of assets and activities is a business, and also provides more consistency in applying the guidance, reduce the costs of application, and make the definition of a business more operable. For public companies, the update is effective for annual periods beginning after December 15, 2016,2017, including interim periods within those fiscal years. Management is currently evaluatingperiods. The guidance should be applied prospectively upon its effective date. The effect of ASU 2017-01 on the impact of this amendmentconsolidated financial statements will be dependent on our financial position, statement of operations or cash flow.any future acquisitions.

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Item 3. Quantitative and Qualitative Disclosures about Market Risk

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) that are designed to ensure that information that would be required to be disclosed in Exchange Act reports is recorded, processed, summarized and reported within the time period specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including to our Chief Executive Officer and Chief Financial Officer , as appropriate, to allow timely decisions regarding required disclosure.

As required by Rule 13a-15 under the Exchange Act, our management, including our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of June 30, 2016.2017. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that as of June 30, 2016,2017, and as of the date that the evaluation of the

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effectiveness of our disclosure controls and procedures was completed, our disclosure controls and procedures were not effective to satisfy the objectives for which they are intended.intended, as a result of one material weakness and one significant deficiency described below.

Changes in Internal Control Over Financial Reporting

The Board appointed

On February 4, 2017, Ms. Mei Chen resigned from her position as the Company's Chief Financial Officer effective from April 1, 2016. The Board believes it is in the best interest of the Company and its stockholders to appoint Ms. Chenwas replaced by Mr. Simon Wang, as the Company'sChief Financial Officer and principal financial officer and principal accounting officer, servingofficer.

In the first quarter of 2017, one significant deficiency was identified as we did not maintain effective internal controls over the accounting for and related disclosures of significant non-routine transactions. Specifically, we did not maintain a sufficient complement of resources with an essential roleappropriate level of accounting knowledge, experience and training commensurate with our structure and financial reporting requirements related to the financial presentation associated with the consolidation of our newly acquired business under common control. We have undertaken certain remedial steps to address the significant deficiency, including strengthened our financial reporting function by hiring additional competent professionals with appropriate understanding of U.S. GAAP accounting issues and the SEC reporting requirements and enhanced our monitoring control over financial reporting, including additional review by our finance controller and finance director over the application of U.S. GAAP accounting knowledge and the selection and evaluation of U.S. GAAP accounting policies, critical accounting judgments and estimates, reporting and disclosures. As of June 30, 2017, we have concluded that the significant deficiency described in our quarterly report on Form 10-Q for the quarter ended March 31, 2017 have been remediated.

In 2016, a material weakness identified in the internal control of financial reporting processrelated to the design, documentation and implementation of effective internal controls over the review of the Company.

On April 11, 2016,cash flow forecasts used in the Board accepted Mr. Arthur Wang's resignation as Audit Committee chairaccounting for licensed content recoverability. Specifically, the Company did not design and appointed James Cassano as the new chair. The Board also approved Jin Shi and Jerry Fanmaintain effective internal controls related to serve as new membersmanagement’s review of the Audit Committee. The Board has reviewed the relationship of each Audit Committee member with the Companydata inputs and assumptions used in accordance with the NASDAQ Marketplace Rules. Based on the review, the Board believes that each of the Audit Committee Member meets the requirements of NASDAQ Rules under the Exchange Actits cash flow forecasts for independence with respect to audit committees of boards of directors.licensed content recoverability.

Other than the changes stated above, there have been no other significant changes in internal control for the quartersix months ended June 30, 2016,2017, which have materially affected or would likely materially affect our internal control over financial reporting. The Company continues to invest resources in order to upgrade internal controls.

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PART II – OTHER INFORMATION

Item 1. Legal Proceedings

There are no material pending legal proceedings to which we are a party or to which any of our property is subject. To the best of our knowledge, no such actions against us are contemplated or threatened.

Item 1A. Risk Factors

In addition to the other information set forth in this report, you should carefully consider the factors discussed in Part I, "Item 1A. Risk Factors" in our 20152016 Annual Report which could materially affect our business, financial condition or future results. The risks described in our Annual Report on Form 10-K isare not the only risks facing our Company. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition or future results. Other than as noted below, there have been no material changes in the risk factors from those disclosed in the Annual Report on Form 10-K for the year ended December 31, 2016.

The Company is in the process of transforming its business model and this transformation may not be successful.

The Company is in the process of transforming its business model and is aiming to be a leading Intelligent Industrial Internet company with solutions designed to provide operational efficiencies in today's constantly evolving business landscape. With a focus on 'BASE' technology and infrastructure (Blockchain, Artificial Intelligence, Supply Chain & Exchanges) to power our V PaaS (Virtual Platform as a Service), SSC is creating a closed trade ecosystem for buyers and sellers designed to eliminate supply chain and transactional middlemen and create a more direct and margin-expanding trading path for principals. SSC is applying BASE + V PaaS to focus on 3 Core Cloud Areas: I. Intellectual Property Cloud; II. Product Sales Cloud; III. Financial Services Cloud. With the three clouds functioning both independently and interdependently, SSC is creating a vertical, transactional and flexible platform for today's global enterprises. In connection with this transformation, the Company has recently assembled a new experienced management team, stabilized the foundation, capitalized and rebranded the Company, reconfigured the business structure, expanded the Company’s mission and business lines, made several key investments and finally, injected several privately held and revenue producing assets into the corporation. It is uncertain whether these efforts will prove beneficial or whether we will be able to develop the necessary business models, infrastructure and systems to support the business. This includes having or hiring the right talent to execute our business strategy. Market acceptance of new product and service offerings will be dependent in part on our ability to include functionality and usability that address customer requirements, and optimally price our products and services to meet customer demand and cover our costs.

Any failure to implement this plan in accordance with our expectations could have a material adverse effect on our financial results. Even if the anticipated benefits and savings are substantially realized, there may be consequences, internal control issues, or business impacts that were not expected. Additionally, as a result of our restructuring efforts in connection with our business transformation plan, we may experience a loss of continuity, loss of accumulated knowledge or loss of efficiency during transitional periods. Reorganization and restructuring can require a significant amount of management and other employees' time and focus, which may divert attention from operating activities and growing our business. If we fail to achieve some or all of the expected benefits of these activities, it could have a material adverse effect on our competitive position, business, financial condition, results of operations and cash flows.

The Company experiences significant competitive pressure, which may negatively impact its results.

The market for the Company’s products and services is very competitive and subject to rapid technological advances, new market entrants, non-traditional competitors, changes in industry standards and changes in customer needs and consumption models. Not only does the Company compete with global distributors, it also competes for customers with regional distributors and some of the Company’s own suppliers that maintain direct sales efforts. In addition, as the Company expands its offerings and geographies, the Company may encounter increased competition from current or new competitors. The Company’s failure to maintain and enhance its competitive position could adversely affect its business and prospects. Furthermore, the Company’s efforts to compete in the marketplace could cause deterioration of gross profit margins and, thus, overall profitability.

The size of the Company’s competitors varies across market sectors, as do the resources the Company has allocated to the sectors and geographic areas in which it does business. Therefore, some competitors may have greater resources or a more extensive customer or supplier base than the Company has in one or more of its market sectors and geographic areas, which may result in the Company not being able to effectively compete in certain markets which could impact the Company’s profitability and prospects.

Our International Operations Expose Us to a Number of Risks

Our international activities are significant to our revenues and profits, and we plan to further expand internationally. In certain international market segments, we have relatively little operating experience and may not benefit from any first-to-market advantages or otherwise succeed. It is costly to establish, develop, and maintain international operations and platforms, and promote our brand internationally.

Our international sales and operations are subject to a number of risks, including:

local economic and political conditions;
government regulation of e-commerce and other services, electronic devices, and competition, and restrictive governmental actions (such as trade protection measures, including export duties and quotas and custom duties and tariffs), nationalization, and restrictions on foreign ownership;
restrictions on sales or distribution of certain products or services and uncertainty regarding liability for products, services, and content, including uncertainty as a result of less Internet-friendly legal systems, local laws, lack of legal precedent, and varying rules, regulations, and practices regarding the physical and digital distribution of media products and enforcement of intellectual property rights;
limitations on the repatriation and investment of funds and foreign currency exchange restrictions;
limited technology infrastructure;
shorter payable and longer receivable cycles and the resultant negative impact on cash flow;
laws and regulations regarding consumer and data protection, privacy, network security, encryption, payments, and restrictions on pricing or discounts;
geopolitical events, including war and terrorism.

Item 2. Unregistered Sales of Sales of Equity Securities and Use of Proceeds

There were no unregistered sales of equity securities during the fiscal quarter ended June30, 2016,June 30, 2017, other than those that were previously reported in our Current Reports on Form 8-K .8-K.

Item 3. Defaults Upon Senior Securities

There were no defaults upon senior securities during the fiscal quarter ended June30, 2016.June 30, 2017.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

On August 11, 2016, the Company entered into a Common Stock Purchase Agreement (the “Harvest SPA”) with Harvest Alternative Investment Opportunities SPC, a Cayman Islands corporation (“Harvest”). Pursuant to the terms

Not applicable.

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Item 6. Exhibits

Exhibit No.  
No.Description
10.1Joint VentureForm of Subscription Agreement, dated May 19, 2017, by and between YOU on Demand (Asia) Limited,Wecast Network, Inc. and Megtron Hongkong Investment Group Co., Limited, dated May 30, 2016.its certain investors, including officers, directors and other affiliates of the Company.*
10.2Common StockSecurities Purchase Agreement, dated June 9, 2017, by and between the CompanyWecast Network, Inc. and Seven Stars Works Co., Ltd., dated July 6, 2016.Redrock Capital Group Limited.*
10.3Common StockSecurities Purchase Agreement, dated June 30, 2017, by and between the CompanyWecast Network, Inc. and Harvest Alternative Investment Opportunities SPC, dated August 11, 2016.BT Capital Global Limited.*
31.1Certifications of Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*
31.2Certifications of Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*
32.1Certification of Principal Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.**
32.2Certification of Principal Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.**
101.INSXBRL Instance Document
101.SCHTaxonomy Extension Schema Document
101.CALTaxonomy Extension Calculation Linkbase Document
101.DEFTaxonomy Extension Definition Linkbase Document
101.LABTaxonomy Extension Label Linkbase Document
101.PRETaxonomy Extension Presentation Linkbase Document

*Filed herewith

**Furnished herewith

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SIGNATURES

SIGNATURES

In accordance with the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized on August 15, 2016.14, 2017.

YOU ON DEMAND HOLDINGS, INC.

By:/s/ Mei ChenSeven Stars Cloud Group, Inc.

Name: Mei Chen
Title: Chief Financial Officer
(Principal Financial Officer and an Authorized Officer)

By:/s/ Simon Wang
Name: Simon Wang
Title: Chief Financial Officer
(Principal Financial Officer and an Authorized Officer)

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