UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

☒QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, ~~2021~~2022

☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ~~____________~~ to ~~____________~~

Commission file number: 001-40400

DIGITAL BRANDS GROUP, INC.

(Exact name of registrant as specified in its charter)

Delaware		46-1942864
(State or other jurisdiction of		(I.R.S. Employer
incorporation or organization)		Identification No.)

1400 Lavaca Street

Austin, TX 78701

(Address of principal executive offices, including zip code)

Tel: (209) 651-0172

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:


Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock, par value $0.0001 per share	DBGI	The Nasdaq Stock Market LLC
Warrants, each exercisable to purchase one share of common stock	DBGIW	The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See definition of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and emerging growth company in Rule 12b-2 of the Exchange Act.


Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☐☒	Smaller reporting company	☒
		Emerging growth company	☒

If an emerging growth company, indicate by check mark if this registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of November ~~12, 2021~~14, 2022 the Company had ~~12,627,488~~1,073,337 shares of common stock, $0.0001 par value, issued and outstanding.

Table of Contents

DIGITAL BRANDS GROUP, NC.

FORM 10-Q

TABLE OF CONTENTS


PART I. FINANCIAL INFORMATION		3


ITEM 1.	Condensed Consolidated Financial Statements – Unaudited	3

	Condensed Consolidated Balance Sheets as of September 30, ~~2021~~2022 and December 31, ~~2020~~2021	3

	Condensed Consolidated Statements of Operations for the ~~three~~Three and ~~nine months ended~~Nine Months Ended September 30, ~~2021~~2022 and ~~2020~~2021	4

	Condensed Consolidated Statements of Stockholders’ Equity (Deficit) for the ~~three~~Three and ~~nine months~~Nine Months ended September 30, ~~2021~~2022 and ~~2020~~2021	5

	Condensed Consolidated Statements of Cash Flows for the ~~nine~~Nine months ~~ended~~Ended September 30, ~~2021~~2022 and ~~2020~~2021	6

	Notes to Condensed Consolidated Financial Statements	87

ITEM 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	3119

ITEM 3	Quantitative and Qualitative Disclosures about Market Risk	3926

ITEM 4.	Controls and Procedures	3926

PART II. OTHER INFORMATION		4028

ITEM 1.	Legal Proceedings	4028

ITEM 1A.	Risk Factors	4128

ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	4129

ITEM 3.	Defaults upon Senior Securities	4229

ITEM 4.	Mine Safety Disclosures	4229

ITEM 5.	Other Information	4229

ITEM 6.	Exhibits	4330

SIGNATURES		4532

Table of Contents

PART I – FINANCIAL INFORMATION

ITEM 1. CONSOLIDATED FINANCIAL STATEMENTS

DIGITAL BRANDS GROUP, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(UNAUDITED)


	September 30,		December 31,		September 30,		December 31,
	2021		2020		2022		2021
ASSETS
Current assets:
Cash and cash equivalents	$	254,527	$	575,986	$	195,399	$	528,394
Accounts receivable, net		272,264		35,532		378,455		89,394
Due from factor, net		1,094,309		210,033		638,781		985,288
Inventory		2,327,542		1,163,279		2,655,352		2,755,358
Prepaid expenses and other current assets		1,525,818		23,826		940,334		417,900
Total current assets		5,474,460		2,008,656		4,808,321		4,776,334
Deferred offering costs		367,696		214,647		367,696		367,696
Property, equipment and software, net		97,862		62,313		46,454		97,265
Goodwill		17,771,031		6,479,218		18,264,822		18,264,822
Intangible assets, net		16,779,126		7,494,667		11,227,876		12,841,313
Deposits		174,109		92,668		137,794		137,794
Right of use asset						152,387		—
Total assets	$	40,664,284	$	16,352,169	$	35,005,350	$	36,485,224

LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)
Current liabilities:
Accounts payable	$	6,855,352	$	5,668,703	$	6,945,633	$	6,562,690
Accrued expenses and other liabilities		1,853,954		1,245,646		3,952,366		2,237,145
Deferred revenue		193,023		1,667		396,374		276,397
Due to related parties		232,635		441,453		209,943		277,635
Contingent consideration liability		10,527,910		—		18,597,831		12,179,476
Convertible notes, current		100,000		700,000
Convertible note payable, net						8,075,872		100,000
Accrued interest payable		855,729		737,039		2,103,161		1,110,679
Note payable - related party		299,489		137,856		179,489		299,489
Venture debt, current		300,000		5,854,326
Venture debt, net of discount						—		6,001,755
Loan payable, current		1,796,000		992,000		1,426,885		2,502,000
Promissory note payable, current		655,000		4,500,000
Promissory note payable						3,500,000		3,500,000
Right of use liability, current portion						152,387		—
Total current liabilities		23,669,092		20,278,690		45,539,941		35,047,266
Convertible note payable, net		2,793,385		1,215,815		—		5,501,614
Loan payable		1,677,213		709,044		298,900		713,182
Promissory note payable		2,845,000		—
Venture debt, net of discount		5,701,755		—
Derivative liability		2,486,843		—		1,690,807		2,294,720
Warrant liability		28,195		6,265		—		18,223
Total liabilities		39,201,483		22,209,814		47,529,648		43,575,005

Commitments and contingencies (Note 12)
Commitments and contingencies (Note 11)

Stockholders’ equity (deficit):
Series Seed convertible preferred stock, $0.0001 par, 0 shares and 20,714,518 shares, authorized, issued and outstanding at September 30, 2021 and December 31, 2020, respectively		—		2,071
Series A convertible preferred stock, $0.0001 par, 0 shares and 14,481,413 shares authorized, 0 shares and 5,654,072 shares issued and outstanding at September 30, 2021, and December 31, 2020, respectively		—		565
Series A-2 convertible preferred stock, $0.0001 par, 0 shares and 20,000,000 shares authorized, 0 shares and 5,932,742 shares issued and outstanding at September 30, 2021, and December 31,2020,respectively		—		593
Series A-3 convertible preferred stock, $0.0001 par, 0 shares and 18,867,925 shares authorized, 0 shares and 9,032,330 shares issued and outstanding at September 30, 2021, and December 31, 2020, respectively		—		904
Series CF convertible preferred stock, $0.0001 par, 0 shares and 2,000,000 shares authorized, 0 shares and 836,331 shares issued and outstanding at September 30, 2021, and December 31, 2020, respectively		—		83
Series B convertible preferred stock, $0.0001 par, 0 shares and 20,714,517 shares authorized, 0 shares and 20,714,517 shares issued and outstanding at September 30, 2021, and December 31, 2020, respectively		—		2,075
Undesignated preferred stock, $0.0001 par, 10,000,000 shares and 936,144 shares authorized, 0 shares issued and outstanding as of both September 30,2021 and December 31, 2020		—		—
Common stock, $0.0001 par, 200,000,000 and 110,000,000 shares authorized, 12,627,488 and 664,167 shares issued and outstanding as of both September 30, 2021 and December 31, 2020, respectively		1,263		66
Undesignated preferred stock, $0.0001 par, 9,993,199 shares authorized, 0 shares issued and outstanding as September 30, 2022, 10,000,000 shares authorized, 0 shares issued and outstanding as of December 31, 2021						—		—
Series A preferred stock, $0.0001 par, 1 share authorized, issued and outstanding as of September 30, 2022, none authorized or outstanding as of December 31, 2021						—		—
Series A convertible preferred stock, $0.0001 par, 6,800 shares designated, 6,300 shares issued and outstanding as of September 30, 2022, none authorized or outstanding as of December 31, 2021						1		—
Common stock, $0.0001 par, 1,000,000,000 shares authorized, 529,492 and 528,742 shares issued and outstanding as of September 30, 2022 and December 31, 2021, respectively						53		13
Additional paid-in capital		57,467,015		27,481,995		75,440,940		58,614,160
Accumulated deficit		(56,005,477)		(33,345,997)		(87,965,292)		(65,703,954)
Total stockholders’ equity (deficit)		1,462,801		(5,857,645)		(12,524,298)		(7,089,781)
Total liabilities and stockholders’ equity (deficit)	$	40,664,284	$	16,352,169	$	35,005,350	$	36,485,224

See the accompanying notes to the unaudited condensed consolidated financial statements

Table of Contents

DIGITAL BRANDS GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)


	Three Months Ended				Nine Months Ended				Three Months Ended				Nine Months Ended
	September 30,				September 30,				September 30,				September 30,
	2021		2020		2021		2020		2022		2021		2022		2021
Net revenues	$	2,163,280	$	1,234,805	$	3,575,214	$	4,475,507		3,424,522		2,163,280	$	10,595,933	$	3,575,214
Cost of net revenues		954,137		1,729,709		2,179,023		3,884,864		1,771,178		954,137		5,298,011		2,179,023
Gross profit (loss)		1,209,143		(494,904)		1,396,191		590,643		1,653,344		1,209,143		5,297,922		1,396,191
Operating expenses:
General and administrative		3,720,863		1,356,653		12,820,841		5,258,084		3,624,841		3,720,863		13,226,308		12,820,841
Sales and marketing		1,307,219		101,081		2,401,322		543,327		1,225,417		1,307,219		3,971,280		2,401,322
Distribution		105,332		65,681		238,774		279,362		97,737		105,332		522,510		238,774
Loss on disposal of property and equipment		—		593,449		—		593,449
Impairment of intangible assets		—		784,500		—		784,500
Change in fair value of contingent consideration		3,988,493		—		7,039,394		—		(702,885)		3,988,493		6,418,355		7,039,394
Total operating expenses		9,121,907		2,901,364		22,500,331		7,458,722		4,245,110		9,121,907		24,138,453		22,500,331
Loss from operations		(7,912,764)		(3,396,268)		(21,104,140)		(6,868,079)		(2,591,766)		(7,912,764)		(18,840,531)		(21,104,140)
Other income (expense):
Interest expense		(447,842)		(550,505)		(2,020,806)		(1,239,437)		(2,279,016)		(447,842)		(6,050,492)		(2,020,806)
Other non-operating income (expenses)		(577,441)		32,193		(634,654)		32,193		(23,690)		(577,441)		2,629,685		(634,654)
Total other income (expense), net		(1,025,283)		(518,312)		(2,655,460)		(1,207,244)		(2,302,706)		(1,025,283)		(3,420,807)		(2,655,460)
Income tax benefit (provision)		—		(276)		1,100,120		(13,657)		—		—		—		1,100,120
Net loss	$	(8,938,047)	$	(3,914,856)	$	(22,659,480)	$	(8,088,980)	$	(4,894,472)	$	(8,938,047)	$	(22,261,338)	$	(22,659,480)

Weighted average common shares outstanding - basic and diluted		11,786,592		664,167		6,002,669		664,167		528,758		117,866		341,229		60,027
Net loss per common share - basic and diluted	$	(0.76)	$	(5.89)	$	(3.77)	$	(12.18)	$	(9.26)	$	(75.83)	$	(65.24)	$	(377.49)

See the accompanying notes to the unaudited condensed consolidated financial statements

Table of Contents

DIGITAL BRANDS GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT)

(UNAUDITED)

Series Seed

Series A

Series A-2

Series A-3

Series CF

Series B

Additional

Total

Preferred Stock

Preferred Stock

Preferred Stock

Preferred Stock

Preferred Stock

Preferred Stock

Common Stock

Paid-in

Subscription

Accumulated

Stockholders'


Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Shares

Amount

Capital

Receivable

Deficit

Equity (Deficit)

Balances at December 31, 2019

20,714,518

$
2,071

5,654,072

$
565

5,932,742

$
593

8,223,036

$
823

126,641

$
12

—

$
—

664,167

$
66

$
15,486,050

$
(22,677)

$
(22,617,702)

$
(7,150,199)
Stock-based compensation

—

—

—

—

—

—

—

—

—

—

—

—

—

—

49,932

—

—

49,932
Issuance of Series A-3 preferred stock for cash

—

—

—

—

—

—

809,294

81

—

—

—

—

—

—

428,845

(117,614)

—

311,312
Issuance of Series B preferred stock

—

—

—

—

—

—

—

—

—

—

20,754,717

2,075

—

—

10,997,925

—

—

11,000,000
Offering costs

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(31,690)

—

—

(31,690)
Fair value of warrant issuances - venture debt

—

—

—

—

—

—

—

—

—

—

—

—

—

—

58,421

—

—

58,421
Net loss

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(1,906,527)

(1,906,527)
Balances at March 31, 2020

20,714,518

$
2,071

5,654,072

$
565

5,932,742

$
593

9,032,330

$
904

126,641

$
12

20,754,717

$
2,075

664,167

$
66

$
26,989,483

$
(140,291)

$
(24,524,229)

$
2,331,249
Stock-based compensation

—

—

—

—

—

—

—

—

—

—

—

—

—

—

49,932

-

-

49,932
Issuance of Series CF preferred stock for cash

—

—

—

—

—

—

—

—

709,690

71

—

—

—

—

286,447

-

-

286,518
Issuance of Series A-3 preferred stock for cash

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

126,837

-

126,837
Net loss

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

-

(2,267,597)

(2,267,597)
Balances at June 30, 2020

20,714,518

$
2,071

5,654,072

$
565

5,932,742

$
593

9,032,330

$
904

836,331

$
83

20,754,717

$
2,075

664,167

$
66

$
27,325,862

$
(13,454)

$
(26,791,826)

$
526,939
Stock-based compensation

—

—

—

—

—

—

—

—

—

—

—

—

—

—

5,779

—

—

5,779
Fair value of warrant issuances - venture debt

—

—

—

—

—

—

—

—

—

—

—

—

—

—

81,151

—

—

81,151
Offering costs

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(28,756)

—

—

(28,756)
Net loss

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(3,914,856)

(3,914,856)
Balances at September 30, 2020

20,714,518

$
2,071

5,654,072

$
565

5,932,742

$
593

9,032,330

$
904

836,331

$
83

20,754,717

$
2,075

664,167

$
66

$
27,384,036

$
(13,454)

$
(30,706,682)

$
(3,329,743)

Balances at December 31, 2020

20,714,518

$
2,071

5,654,072

$
565

5,932,742

$
593

9,032,330

$
904

836,331

$
83

20,754,717

$
2,075

664,167

$
66

$
27,481,995

$
—

$
(33,345,997)

$
(5,857,645)
Stock-based compensation

—

—

—

—

—

—

—

—

—

—

—

—

—

—

36,976

—

—

36,976
Net loss

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(3,023,935)

(3,023,935)
Balances at March 31, 2021

20,714,518

$
2,071

5,654,072

$
565

5,932,742

$
593

9,032,330

$
904

836,331

$
83

20,754,717

$
2,075

664,167

$
66

$
27,518,971

$
—

$
(36,369,932)

$
(8,844,604)
Conversion of preferred stock into common stock

(20,714,518)

(2,071)

(5,654,072)

(565)

(5,932,742)

(593)

(9,032,330)

(904)

(836,331)

(83)

(20,754,717)

(2,075)

4,027,181

403

5,888

—

—

—
Issuance of common stock in public offering

—

—

—

—

—

—

—

—

—

—

—

—

2,409,639

241

9,999,761

—

—

10,000,002
Offering costs

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(2,116,957)

—

—

(2,116,957)
Exercise of over-allotment option, net of offering costs

—

—

—

—

—

—

—

—

—

—

—

—

361,445

36

1,364,961

—

—

1,364,997
Conversion of debt into common stock

—

—

—

—

—

—

—

—

—

—

—

—

1,135,153

114

2,680,175

—

—

2,680,289
Conversion of related party notes and payables into common stock

—

—

—

—

—

—

—

—

—

—

—

—

152,357

15

257,500

—

—

257,515
Common stock and warrants issued in connection with note

—

—

—

—

—

—

—

—

—

—

—

—

20,000

2

73,956

—

—

73,958
Common stock issued in connection with business combination

—

—

—

—

—

—

—

—

—

—

—

—

2,192,771

219

8,025,323

—

—

8,025,542
Exercise of warrants

—

—

—

—

—

—

—

—

—

—

—

—

31,881

3

145,693

—

—

145,696
Common stock issued pursuant to consulting agreement

—

—

—

—

—

—

—

—

—

—

—

—

50,000

5

182,995

—

—

183,000
Stock-based compensation

—

—

—

—

—

—

—

—

—

—

—

—

—

—

3,801,553

—

—

3,801,553
Net loss

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(10,697,498)

(10,697,498)
Balances at June 30, 2021

—

$
—

—

$
—

—

$
—

—

$
—

—

$
—

—

$
—

11,044,594

$
1,104

$
51,939,819

$
—

$
(47,067,430)

$
4,873,493
Issuance of common stock pursuant to equity line of credit

—

—

—

—

—

—

—

—

—

—

—

—

126,356

13

367,683

—

—

367,696
Common stock issued in connection with business combination

—

—

—

—

—

—

—

—

—

—

—

—

1,101,538

110

3,403,086

—

—

3,403,196
Exercise of warrants

—

—

—

—

—

—

—

—

—

—

—

—

355,000

36

1,622,314

—

—

1,622,350
Stock-based compensation

—

—

—

—

—

—

—

—

—

—

—

—

—

—

134,113

—

—

134,113
Net loss

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(8,938,047)

(8,938,047)
Balances at September 30, 2021

—

$
—

—

$
—

—

$
—

—

$
—

—

$
—

—

$
—

12,627,488

$
1,263

$
57,467,015

$
—

$
(56,005,477)

$
1,462,801


	Series Seed				Series A			Series A-2			Series A-3			Series CF			Series B			Series A Convertible						Additional				Total
	Preferred Stock				Preferred Stock			Preferred Stock			Preferred Stock			Preferred Stock			Preferred Stock			Preferred Stock			Common Stock			Paid-in		Accumulated		Stockholders’
	Shares		Amount		Shares	Amount		Shares	Amount		Shares	Amount		Shares	Amount		Shares	Amount		Shares	Amount		Shares	Amount		Capital		Deficit		Equity (Deficit)
Balances at December 31, 2020		20,714,518	$	2,071	5,654,072	$	565	5,932,742	$	593	9,032,330	$	904	836,331	$	83	20,754,717	$	2,075	—	$	—	6,642	$	1	$	27,482,060	$	(33,345,997)	$	(5,857,645)
Stock-based compensation		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		36,976		—		36,976
Net loss		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		—		(3,023,935)		(3,023,935)
Balances at March 31, 2021		20,714,518		2,071	5,654,072		565	5,932,742		593	9,032,330		904	836,331		83	20,754,717		2,075	—		—	6,642		1		27,519,036		(36,369,932)		(8,844,604)
Conversion of preferred stock into common stock		(20,714,518)		(2,071)	(5,654,072)		(565)	(5,932,742)		(593)	(9,032,330)		(904)	(836,331)		(83)	(20,754,717)		(2,075)	—		—	40,272		4		6,287		—		—
Issuance of common stock in public offering		—		—	—		—	—		—	—		—	—		—	—		—	—		—	24,096		2		10,000,000		—		10,000,002
Offering costs		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		(2,116,957)		—		(2,116,957)
Exercise of over-allotment option, net of offering costs		—		—	—		—	—		—	—		—	—		—	—		—	—		—	3,614		—		1,364,997		—		1,364,997
Conversion of debt into common stock		—		—	—		—	—		—	—		—	—		—	—		—	—		—	11,352		1		2,680,288		—		2,680,289
Conversion of related party notes and payables into common stock		—		—	—		—	—		—	—		—	—		—	—		—	—		—	1,524		—		257,515		—		257,515
Common stock and warrants issued in connection with note		—		—	—		—	—		—	—		—	—		—	—		—	—		—	200		—		73,958		—		73,958
Common stock issued in connection with business combination		—		—	—		—	—		—	—		—	—		—	—		—	—		—	21,928		2		8,025,540		—		8,025,542
Exercise of warrants		—		—	—		—	—		—	—		—	—		—	—		—	—		—	319		—		145,696		—		145,696
Common stock issued pursuant to consulting agreement		—		—	—		—	—		—	—		—	—		—	—		—	—		—	500		—		183,000		—		183,000
Stock-based compensation		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		3,801,553		—		3,801,553
Net loss		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		—		(10,697,498)		(10,697,498)
Balances at June 30, 2021		—		—	—		—	—		—	—		—	—		—	—		—	—		—	110,446		10		51,940,914		(47,067,430)		4,873,493
Issuance of common stock in public offering		—		—	—		—	—		—	—		—	—		—	—		—	—		—	1,264		—		367,696		—		367,696
Common stock issued in connection with business combination		—		—	—		—	—		—	—		—	—		—	—		—	—		—	11,015		1		3,403,195		—		3,403,196
Exercise of warrants		—		—	—		—	—		—	—		—	—		—	—		—	—		—	3,550		—		1,622,350		—		1,622,350
Stock-based compensation		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		134,113		—		134,113
Net loss		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		—		(8,938,047)		(8,938,047)
Balances at September 30, 2021		—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	126,275	$	11	$	57,468,268	$	(56,005,477)	$	1,462,801

Balances at December 31, 2021		—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	—	$	—	130,017	$	13	$	58,614,160	$	(65,703,954)	$	(7,089,781)
Conversion of notes into common stock		—		—	—		—	—		—	—		—	—		—	—		—	—		—	8,739		1		1,201,581		—		1,201,582
Stock-based compensation		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		139,093		—		139,093
Net loss		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		—		(7,832,942)		(7,832,942)
Balances at March 31, 2022		—		—	—		—	—		—	—		—	—		—	—		—	—		—	138,756		14		59,954,834		(73,536,896)		(13,582,048)
Issuance of common stock in public offering		—		—	—		—	—		—	—		—	—		—	—		—	—		—	373,898		37		9,347,413		—		9,347,450
Offering costs		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		(1,930,486)		—		(1,930,486)
Conversion of notes and derivative liability into common stock		—		—	—		—	—		—	—		—	—		—	—		—	—		—	16,088		2		600,788		—		600,790
Warrants issued in connection with note		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		98,241		—		98,241
Stock-based compensation		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		119,759		—		119,759
Net loss		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		—		(9,533,924)		(9,533,924)
Balances at June 30, 2022		—		—	—		—	—		—	—		—	—		—	—		—	—		—	528,742		53		68,190,549		(83,070,820)		(14,880,218)
Common stock issued pursuant to consulting agreement		—		—	—		—	—		—	—		—	—		—	—		—	—		—	750		—		123,000		—		123,000
Issuance of Series A preferred stock		—		—	1		—	—		—	—		—	—		—	—		—	—		—	—		—		25,000		—		25,000
Conversion of venture debt into Series A convertible preferred stock		—		—	—		—	—		—	—		—	—		—	—		—	6,300		1	—		—		6,299,999		—		6,300,000
Warrants issued in connection with note		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		692,299		—		692,299
Stock-based compensation		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		110,093		—		110,093
Net loss		—		—	—		—	—		—	—		—	—		—	—		—	—		—	—		—		—		(4,894,472)		(4,894,472)
Balances at September 30, 2022	$	—	$	—	1	$	—	—	$	—	—	$	—	—	$	—	—	$	—	6,300	$	1	529,492	$	53	$	75,440,940	$	(87,965,292)	$	(12,524,298)

See the accompanying notes to the unaudited condensed consolidated financial statements

Table of Contents

DIGITAL BRANDS GROUP, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)


	Nine Months Ended				Nine Months Ended
	September 30,				September 30,
	2021		2020		2022		2021
Cash flows from operating activities:
Net loss	$	(22,659,480)	$	(8,088,980)	$	(22,261,338)	$	(22,659,480)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		652,732		716,568		1,669,782		652,732
Amortization of loan discount and fees		682,956		144,974		4,610,234		682,956
Stock-based compensation		4,155,641		105,643		491,945		4,155,641
Fees incurred in connection with debt financings		132,609		—		48,245		132,609
Change in fair value of warrant liability		21,930		(1,792)		(18,223)		21,930
Change in fair value of derivative liability		627,956		—		(794,477)		627,956
Change in fair value of contingent consideration		7,039,394		—		6,418,355		7,039,394
Forgiveness of Payroll Protection Program						(1,760,755)		—
Deferred income tax benefit		(1,100,120)		—		—		(1,100,120)
Impairment of intangible assets		—		784,500
Loss on disposal of property and equipment		—		593,449
Change in credit reserve		66,748		(182,758)		(26,429)		66,748
Changes in operating assets and liabilities:
Accounts receivable, net		(32,582)		(74,256)		(289,061)		(32,582)
Due from factor, net		(540,257)		1,334,263		433,671		(540,257)
Inventory		(483,477)		2,578,261		100,006		(483,477)
Prepaid expenses		(1,259,835)		(113,566)
Prepaid expenses and other current assets						(522,434)		(1,259,835)
Accounts payable		749,352		1,161,279		382,943		749,352
Accrued expenses and other liabilities		451,298		(721,062)		1,715,221		451,298
Deferred revenue		(78,492)		(13,564)		119,977		(78,492)
Accrued compensation - related party		(108,550)		(29,302)		—		(108,550)
Accrued interest		206,163		656,734		992,482		206,163
Net cash used in operating activities		(11,476,014)		(1,149,609)	$	(8,689,857)		(11,476,015)
Cash flows from investing activities:
Cash acquired (consideration) pursuant to business combination		(5,442,966)		106,913		—		(5,442,966)
Issuance of related party receivable		—		(10,000)
Purchase of property, equipment and software		(13,585)		(266,390)		(5,533)		(13,585)
Deposits		(67,431)		98,835		—		(67,431)
Net cash provided by (used in) investing activities		(5,523,982)		(70,642)
Net cash used in investing activities						(5,533)		(5,523,982)
Cash flows from financing activities:
Proceeds from related party advances		—		22,856
Repayments to factor		(39,520)		(1,684,703)
Proceeds (repayments) from related party advances						(162,692)		—
Advances (repayments) from factor					$	(60,735)		(39,520)
Proceeds from venture debt		—		862,500		237,500		—
Issuance of loans payable		2,626,050		1,701,044		248,858		2,626,050
Repayments of promissory notes and loans payable		(2,002,731)		—
Repayments of convertible and promissory notes						(3,068,750)		(2,002,731)
Issuance of convertible notes payable		5,078,650		—		3,751,250		5,078,650
Proceeds from initial public offering		10,000,002		—		9,347,450		10,000,002
Exercise of over-allotment option with public offering, net		1,364,997		—		—		1,364,997
Exercise of warrants		1,768,046		—		—		1,768,046
Proceeds from sale of Series A-3 preferred stock		—		355,945
Subscription receivable from Series A-3 preferred stock		—		22,677
Proceeds from sale of Series CF preferred stock		—		286,518
Offering costs		(2,116,957)		(104,996)		(1,930,486)		(2,116,957)
Net cash provided by financing activities		16,678,537		1,461,841	$	8,362,395		16,678,537
Net increase in cash and cash equivalents		(321,459)		241,590		(332,995)		(321,460)
Cash and cash equivalents at beginning of period		575,986		40,469		528,394		575,986
Cash and cash equivalents at end of period	$	254,527	$	282,059	$	195,399	$	254,526
Supplemental disclosure of cash flow information:
Cash paid for income taxes	$	—	$	—	$	—	$	—
Cash paid for interest	$	460,179	$	—	$	318,576	$	460,179
Supplemental disclosure of non-cash investing and financing activities:
Conversion of notes into common stock					$	1,802,372	$	2,680,289
Right of use asset					$	152,387	$	—
Warrants issued in connection with note					$	790,540	$	—
Derivative liability in connection with convertible note					$	559,957	$	1,858,887
Conversion of related party notes and payables into preferred and common stock					$	25,000	$	257,515
Conversion of venture debt into preferred stock					$	6,300,000	$	—
Conversion of preferred stock into common stock	$	6,291	$	—	$	—	$	6,293
Conversion of related party notes and payables into common stock	$	257,515	$	—
Conversion of debt into common stock	$	2,680,289	$	—
Derivative liability in connection with convertible note	$	1,858,887	$	—
Comon shares issued pursuant to equity line of credit	$	367,696	$	—
Venture debt issued in exchange of forgiveness of accrued interest	$	—	$	209,211
Warrants issued for offering costs	$	—	$	918
Warrants issued with venture debt	$	—	$	139,572
Issuance of promissory note payable in acquisition	$	—	$	4,500,000
Issuance of Series B preferred stock in acquisition	$	—	$	11,000,000
Subscription receivable for Series A preferred stock	$	—	$	13,454
Common shares issued pursuant to equity line of credit					$	—	$	367,996

See the accompanying notes to the unaudited condensed consolidated financial statements

Table of Contents

~~Table of Contents~~

NOTE 1: NATURE OF OPERATIONS

Digital Brands Group, Inc. (the “Company” or “DBG”), was organized on September 17, 2012 under the laws of Delaware as a limited liability company under the name Denim.LA LLC. The Company converted to a Delaware corporation on January 30, 2013 and changed its name to Denim.LA, Inc. Effective December 31, 2020, the Company changed its name to Digital Brands Group, Inc. (DBG).

The Company is a curated collection of lifestyle brands, including Bailey 44, DSTLD, Harper & Jones, Stateside and ACE Studios, that offers a variety of apparel products through direct-to-consumer and wholesale distribution.

On February 12, 2020, Denim.LA, Inc. entered into an Agreement and Plan of Merger with Bailey 44, LLC (“Bailey”), a Delaware limited liability company. On the acquisition date, Bailey 44, , LLC became a wholly owned subsidiary of the Company. ~~See Note 4.~~

On May 18, 2021, the Company closed its acquisition of Harper & Jones, LLC (“H&J”) pursuant to its Membership Interest Stock Purchase Agreement with D. Jones Tailored Collection, Ltd. to purchase 100% of the issued and outstanding equity of Harper & Jones, LLC. On the acquisition date, H&J became a wholly owned subsidiary of the Company. ~~See Note 4.~~

On August 30, 2021, the Company closed its acquisition of Mosbest, LLC dba Stateside (“Stateside”) pursuant to its Membership Interest Purchase Agreement with Moise Emquies to purchase 100% of the issued and outstanding equity of Stateside. On the acquisition date, Stateside became a wholly owned subsidiary of the Company. ~~See Note 4.~~

In March 2020, the World Health Organization declared the outbreak of a novel coronavirus (“COVID-19”) a pandemic. As the global spread of COVID-19 continues, DBG remains first and foremost focused on a people-first approach that prioritizes the health and well-being of its employees, customers, trade partners and consumers. To help mitigate the spread of COVID-19, DBG has modified its business practices in accordance with legislation, executive orders and guidance from government entities and healthcare authorities (collectively, “COVID-19 Directives”). These directives include the temporary closing of offices and retail stores, instituting travel bans and restrictions and implementing health and safety measures including social distancing and quarantines.

The full extent of the future impact of the COVID-19 pandemic on the Company’s operational and financial performance is currently uncertain and will depend on many factors outside the Company’s control, including, without limitation, the timing, extent, trajectory and duration of the pandemic, the development and availability of effective treatments and vaccines, and the imposition of protective public safety measures.

~~Reverse Stock Split~~

~~On May 12, 2021, the Board of Directors approved a~~ ~~one~~-for-15.625 reverse stock split of its issued and outstanding shares of common stock and a proportional adjustment to the existing conversion ratios for each series of the Company’s preferred stock (see Note 8). Accordingly, all share and per share amounts for all periods presented in the accompanying condensed consolidated financial statements and notes thereto have been adjusted retroactively, where applicable, to reflect this reverse stock split and adjustment of the preferred stock conversion ratios.

~~Initial Public Offering~~

On May 13, 2021, the Company’s registration statement on Form S-1 relating to its initial public offering of its common stock (the “IPO”) was declared effective by the Securities and Exchange Commission (“SEC”). Further to the IPO, which closed on May 18, 2021, the Company issued and sold 2,409,639 shares of common stock at a public offering price of $4.15 per share. Additionally, the Company issued warrants to purchase 2,771,084 shares, which includes 361,445 warrants sold upon the partial exercise of the over-allotment option. The aggregate net proceeds to the Company from the IPO, were $8.6 million after deducting underwriting discounts and commissions of $0.8 million and direct offering expenses of $0.6 million. Concurrent with this offering, the Company acquired H&J (see Note 4). The Company incurred an additional $0.6 million in offering costs related to the IPO that were not paid directly out of the proceeds from the offering.

~~Table of Contents~~

NOTE 2: GOING CONCERN

The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has not generated profits since inception, has sustained net losses of ~~$22,659,480~~$22,261,338 and ~~$8,088,980~~$22,659,480 for the nine months ended September 30, ~~2021~~2022 and ~~2020,~~2021, respectively, and has incurred negative cash flows from operations ~~for the nine months ended September 30, 2021 and 2020.~~during these periods. The Company has historically lacked liquidity to satisfy obligations as they come due and as of September 30, ~~2021,~~2022, and the Company had a working capital deficit of ~~$18,194,632.~~$40,731,620. These factors raise substantial doubt about the Company’s ability to continue as a going concern. The Company requires significant capital to fund operations and meet its obligations as demands are made. The Company expects to continue to generate operating losses for the foreseeable future. The accompanying consolidated financial statements do not include any adjustments as a result of this uncertainty.

Management Plans

As of November 11, 2021, the date of issuance of these unaudited interim condensed consolidated financial statements, the Company expects that its cash and cash equivalents of $254,527 as of September 30, 2021, together with the measures described below, will be sufficient to fund its operating expenses, debt obligations and capital expenditure requirements for at least one year from the date these consolidated financial statements are issued.

In August 2021, the Company entered into an equity line of credit agreement which the investor is committed to purchase up to $17,500,000 of the Company’s common ~~stock (see Note 8).~~stock. The Company plans to utilize multiple drawdowns on this agreement, ~~subject to satisfying a registration rights agreement and other restrictions.~~

Throughout the next twelve months, the Company intends to fund its operations primarily from the funds raised through the equity line of credit agreement. The Company may pursue secondary offerings or debt financings to provide working capital and satisfy debt obligations.

~~There can be no assurance as to the availability or terms upon which such financing and capital might be available in the future. If the Company is unable to secure additional funding,~~however, it may be ~~forced~~unable to ~~curtail or suspend its business plans.~~execute on such drawdowns due to restrictions per the agreement.

NOTE 3: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The accounting and reporting policies of the Company conform to accounting principles generally accepted in the United States of America (“GAAP”).

Stock Split

On October 21, 2022, the Board of Directors approved a one-for-100 reverse stock split of its issued and outstanding shares of common stock and a proportional adjustment to the existing conversion ratios for each series of the Company's preferred stock (see Note 7). The reverse stock split became effective as of November 3, 2022 (see Note 12). Accordingly, all share and per share amounts for all periods presented in the accompanying consolidated financial statements and notes thereto have been adjusted retroactively, where applicable, to reflect this reverse stock split and adjustment of the preferred stock conversion ratios.

Table of Contents

Unaudited Interim Financial Information

The accompanying unaudited condensed consolidated balance sheet as of September 30, ~~2021,~~2022, the unaudited condensed consolidated statements of operations for the three and nine months ended September 30, ~~2021~~2022 and ~~2020~~2021 and of cash flows for the nine months ended September 30, ~~2021~~2022 and ~~2020~~2021 have been prepared by the Company, pursuant to the rules and regulations of the SEC for the interim financial statements. Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to rules and regulations. However, the Company believes that the disclosures are adequate to make the information presented not misleading. The unaudited interim consolidated financial statements have been prepared on a basis consistent with the audited consolidated financial statements and in the opinion of management, reflect all adjustments, consisting of only normal recurring adjustments, necessary for the fair presentation of the consolidated results for the interim periods presented and of the consolidated financial condition as of the date of the interim consolidated balance sheet. The results of operations are not necessarily indicative of the results expected for the year ended December 31, 2022.

The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, ~~2020~~2021 included in the Company’s ~~prospectus that forms a part of the Company’s Registration Statement on~~Annual Form ~~S-1 ( File No. 333-255193). The prospectus was~~10-K filed with ~~the~~ SEC ~~pursuant to Rule 424(b)(4)~~ on ~~May 17, 2021.~~March 31, 2022.

~~Table of Contents~~

Principles of Consolidation

These condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries Bailey, H&J and Stateside from the dates of acquisition. All inter-company transactions and balances have been eliminated on consolidation.

Use of Estimates

The preparation of the Company’s financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, ~~and disclosures~~the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Significant estimates and assumptions reflected in these financial statements include, but are not limited to, inventory, impairment of long-lived assets, contingent consideration and derivative liabilities. The Company bases its estimates on historical experience, known trends and other market-specific or other relevant factors that it believes to be reasonable under the circumstances. On an ongoing basis, management evaluates its estimates when there are changes in circumstances, facts and experience. Changes in estimates are recorded in the period in which they become known. Actual results could differ from those estimates.

Cash and Equivalents and Concentration of Credit Risk

The Company considers all highly liquid securities with an original maturity of less than three months to be cash equivalents. As of September 30, ~~2021~~2022 and December 31, ~~2020,~~2021, the Company did not hold any cash equivalents. The Company’s cash and cash equivalents in bank deposit accounts, at times, may exceed federally insured limits of $250,000.

Fair Value of Financial Instruments

FASB guidance specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows:

Level 1 — Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities.

Level 2 — Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly (e.g., quoted prices of similar assets or liabilities in active markets, or quoted prices for identical or similar assets or liabilities in markets that are not active).

Level 3 — Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.

The Company’s financial instruments consist of cash and cash equivalents, prepaid expenses, accounts payable, accrued expenses, due to related parties, related party note payable, and convertible debt. The carrying value of these assets and liabilities is representative of their fair market value, due to the short maturity of these instruments.

The following tables present information about the Company’s financial assets and liabilities measured at fair value on a recurring basis and indicates the level of the fair value hierarchy used to determine such fair values:

Fair Value Measurements

as of September 30, 2021 Using:


Level 1

Level 2

Level 3

Total
Liabilities:

Warrant liability

$
—

$
28,195

$
—

$
28,195
Contingent consideration

—

—

10,527,910

10,527,910
Derivative liability

—

—

2,486,843

2,486,843

$
—

$
28,195

$
13,014,753

$
13,042,948

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Table of Contents

Fair Value Measurements

as of December 31, 2020 Using:


Level 1

Level 2

Level 3

Total
Liabilities:

Warrant liability

$
—

$
—

$
6,265

$
6,265

$
—

$
—

$
6,265

$
6,265


	Fair Value Measurements
	as of September 30, 2022 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	—	$	—	$	—
Contingent consideration		—		—		18,597,831		18,597,831
Derivative liability		—		—		1,690,807		1,690,807
	$	—	$	—	$	20,288,638	$	20,288,638


	Fair Value Measurements
	as of December 31, 2021 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	18,223	$	—	$	18,223
Contingent consideration		—		—		12,179,476		12,179,476
Derivative liability		—		—		2,294,720		2,294,720
	$	—	$	18,223	$	14,474,196	$	14,492,419

~~Warrant Liability~~Contingent Consideration

Certain of the Company’s common stock warrants are carried at fair value. As of December 31, 2020, the fair value of the Company’s common stock warrant liabilities was measured under the Level 3 hierarchy using the Black-Scholes pricing model as the Company’s underlying common stock had no observable market price (see Note 10). The warrant liability was valued using a market approach. Upon the IPO, the warrant liabilities were valued using quoted prices of identical assets in active markets, and was reclassified under the Level 2 hierarchy. Changes in ~~common stock warrant liability~~acquisition-related contingent consideration liabilities during the nine months ended September 30, ~~2021~~2022 are as follows:


	Warrant		Contingent
	Liability		Consideration
Outstanding as of December 31, 2020	$	6,265
			Liability
Outstanding as of December 31, 2021			$	12,179,476
Change in fair value		21,930		6,418,355
Outstanding as of September 30, 2021	$	28,195
Outstanding as of September 30, 2022			$	18,597,831

~~Contingent Consideration~~

The ~~Company records a~~detail of contingent consideration ~~liability relating to stock price guarantees included in its acquisition and consulting agreements. The estimated fair value of the contingent consideration~~by company is ~~recorded using significant unobservable measures and other fair value inputs and is therefore classified as a Level 3 financial instrument.~~

The fair value of the contingent consideration liability related to the Company’s business combinations is valued using the Monte Carlo simulation model. The Monte Carlo simulation inputs include the stock price, volatility of common stock, timing of settlement and resale restrictions and limits. The fair value of the contingent consideration is then calculated based on guaranteed equity values at settlement as defined in the acquisition agreements. Changes in contingent consideration liability during the nine months ended September 30, 2021 are as follows:

Contingent

Consideration

Liability
Balance as of December 31, 2020

$
0
Initial recognition in connection with acquisition of Harper & Jones

3,421,516
Stock price guarantee per consulting agreement

67,000
Change in fair value

7,039,394
Outstanding as of September 30, 2021

$
10,527,910


Bailey	$	10,698,475
Harper & Jones		7,899,356
	$	18,597,831

The contingent consideration liabilities were revalued as of May 18, 2022, the anniversary date of the Company’s initial public offering. As of the date of the issuance of these financial statements, the contingent consideration liabilities were not yet settled with shares.

On July 29, 2022, the Company entered into an amendment to the May 2021 purchase agreement with the H&J Seller based on the ultimate settlement of the H&J contingent consideration. Pursuant to the amendment, on May 18, 2023, the Company shall deliver to the H&J Seller additional shares of common stock. The number of shares of common stock to be delivered to H&J Seller shall be calculated as follows: $7,899,356 minus any cash payments received by Seller from any capital raises, divided by the average common stock closing price per share based on the thirty-day trading period preceding May 19, 2023.

Derivative Liability

In connection with the Company’s convertible ~~note~~notes with Oasis Capital, LLC (“Oasis”) and FirstFire Global Opportunities Fund, LLC (“FirstFire”), as well as its convertible notes entered into in July 2022, the Company recorded a derivative liability (see Note 7). The estimated fair value of the derivative liability is recorded using significant unobservable measures and other fair value inputs and is therefore classified as a Level 3 financial instrument.

119

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The fair value of the derivative liability is valued using a multinomial lattice model. The multinomial lattice inputs include the underlying stock price, volatility of common stock and remaining term of the convertible note. Changes in derivative liability during the nine months ended September 30, ~~2021~~2022 are as follows:


	Derivative		Derivative
	Liability		Liability
Outstanding as of December 31, 2020	$	—
Initial fair value on issuance of convertible note		1,858,887
Outstanding as of December 31, 2021			$	2,294,720
Issuane of convertible notes				559,957
Conversion of underlying notes into common stock				(369,393)
Change in fair value		627,956		(794,477)
Outstanding as of September 30, 2021	$	2,486,843
Outstanding as of September 30, 2022			$	1,690,807

Inventory

Inventory is stated at the lower of cost or net realizable value and accounted for using the weighted average cost method for DSTLD and first-in, first-out method for Bailey and Stateside. The inventory balances as of September 30, ~~2021~~2022 and December 31, ~~2020~~2021 consist substantially of finished good products purchased or produced for resale, as well as any raw materials the Company purchased to modify the products and work in progress.

~~Property, Equipment, and Software~~

Property, equipment, and software are recorded at cost. Depreciation/amortization is recorded for property, equipment, and software using the straight-line method over the estimated useful lives of assets. The Company reviews the recoverability of all long-lived assets, including the related useful lives, whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset might not be recoverable. The balances at September 30, 2021 and December 31, 2020 consist of software with three (3) year lives, property and equipment with 3-10 year lives, and leasehold improvements which are depreciated over the shorterInventory consisted of the ~~lease life or expected life.~~

Depreciation and amortization charges on property, equipment, and software are included in general and administrative expenses and amounted to $25,263 and $306,845 for the three months ended September 30, 2021 and 2020, and $62,061 and $487,402 for the nine months ended September 30, 2021 and 2020, respectively.following:

~~Business Combinations~~

The Company accounts for acquisitions in which it obtains control of one or more businesses as a business combination. The purchase price of the acquired businesses is allocated to the tangible and intangible assets acquired and liabilities assumed based on their estimated fair values at the acquisition date. The excess of the purchase price over those fair values is recognized as goodwill. During the measurement period, which may be up to one year from the acquisition date, the Company may record adjustments, in the period in which they are determined, to the assets acquired and liabilities assumed with the corresponding offset to goodwill. If the assets acquired are not a business, the Company accounts for the transaction or other event as an asset acquisition. Under both methods, the Company recognizes the identifiable assets acquired, the liabilities assumed, and any noncontrolling interest in the acquired entity. In addition, for transactions that are business combinations, the Company evaluates the existence of goodwill or a gain from a bargain purchase.

Goodwill represents the excess of the purchase price of an acquired entity over the fair value of identifiable tangible and intangible assets acquired and liabilities assumed in a business combination.

Intangible assets are established with business combinations and consist of brand names and customer relationships. Intangible assets with finite lives are recorded at their estimated fair value at the date of acquisition and are amortized over their estimated useful lives using the straight-line method. The estimated useful lives of amortizable intangible assets are as follows:


	September 30,		December 31,
	2022		2021
Raw materials	$	435,025	$	292,167
Work in process		256,078		242,673
Finished goods		1,964,248		2,220,519
Inventory	$	2,655,352	$	2,755,358


~~Customer relationships~~		~~3 years~~

~~Table of Contents~~

~~Contingent Consideration~~

The Company estimates and records the acquisition date fair value of contingent consideration as part of purchase price consideration for acquisitions. Additionally, each reporting period, the Company estimates changes in the fair value of contingent consideration and recognizes any change in fair in the consolidated statement of operations. The estimate of the fair value of contingent consideration requires very subjective assumptions to be made of future operating results, discount rates and probabilities assigned to various potential operating result scenarios. Future revisions to these assumptions could materially change the estimate of the fair value of contingent consideration and, therefore, materially affect the Company’s future financial results. The contingent consideration liability is to be settled with the issuance of shares of common stock once contingent provisions set forth in respective acquisition agreements have been achieved. Upon achievement of contingent provisions, respective liabilities are relieved and offset by increases to common stock and additional paid in capital in the stockholders’ equity section of the Company’s consolidated balance sheets.

~~Impairment of Long-Lived Assets~~

The Company reviews its long-lived assets (property and equipment and amortizable intangible assets) for impairment whenever events or circumstances indicate that the carrying amount of an asset may not be recoverable. If the sum of the expected cash flows, undiscounted, is less than the carrying amount of the asset, an impairment loss is recognized as the amount by which the carrying amount of the asset exceeds its fair value.

Goodwill

Goodwill and identifiable intangible assets that have indefinite useful lives are not amortized, but instead are tested annually for impairment and upon the occurrence of certain events or substantive changes in circumstances. The annual goodwill impairment test allows for the option to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount. An entity may choose to perform the qualitative assessment on none, some or all of its reporting units or an entity may bypass the qualitative assessment for any reporting unit and proceed directly to step one of the quantitative impairment test. If it is determined, on the basis of qualitative factors, that the fair value of a reporting unit is, more likely than not, less than its carrying value, the quantitative impairment test is required.

The quantitative impairment test calculates any goodwill impairment as the difference between the carrying amount of a reporting unit and its fair value, but not to exceed the carrying amount of goodwill. It is our practice, at a minimum, to perform a qualitative or quantitative goodwill impairment test in the first quarter every year.

In the first quarter of 2021, management performed its annual qualitative impairment test. The Company determined no factors existed to conclude that it is more likely than not that the fair value of the reporting unit was less than its carrying amount. As such, 0 goodwill impairment was recognized as of September 30, 2021.

~~Indefinite-Lived Intangible Assets~~

Indefinite-lived intangible assets established in connection with business combinations consist of the brand name. The impairment test for identifiable indefinite-lived intangible assets consists of a comparison of the estimated fair value of the intangible asset with its carrying value. If the carrying value exceeds its fair value, an impairment loss is recognized in an amount equal to that excess.

At September 30, 2020, management determined that certain events and circumstances occurred, primarily the reduction in revenues due to COVID-19, that indicated that the carrying value of the Company’s brand name asset may not be recoverable. As such, the Company compared the estimated fair value of the brand name with its carrying value and recorded an impairment loss of $784,500 in the consolidated statements of operations.

~~Table of Contents~~

~~Convertible Instruments~~

U.S. GAAP requires companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments according to certain criteria. The criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument. An exception to this rule is when the host instrument is deemed to be conventional as that term is described under applicable U.S. GAAP.

When the Company has determined that the embedded conversion options should not be bifurcated from their host instruments, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their stated date of redemption. The Company also records, when necessary, deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the transaction and the effective conversion price embedded in the preferred shares.

~~Accounting for Preferred Stock~~

ASC 480, Distinguishing Liabilities from Equity, includes standards for how an issuer of equity (including equity shares issued by consolidated entities) classifies and measures on its balance sheet certain financial instruments with characteristics of both liabilities and equity.

Management is required to determine the presentation for the preferred stock as a result of the redemption and conversion provisions, among other provisions in the agreement. Specifically, management is required to determine whether the embedded conversion feature in the preferred stock is clearly and closely related to the host instrument, and whether the bifurcation of the conversion feature is required and whether the conversion feature should be accounted for as a derivative instrument.

If the host instrument and conversion feature are determined to be clearly and closely related (both more akin to equity), derivative liability accounting under ASC 815, Derivatives and Hedging, is not required. Management determined that the host contract of the preferred stock is more akin to equity, and accordingly, liability accounting is not required by the Company. The Company has presented preferred stock within stockholders’ equity.

Costs incurred directly for the issuance of the preferred stock are recorded as a reduction of gross proceeds received by the Company, resulting in a discount to the preferred stock. The discount is not amortized.

~~Revenue Recognition~~

Revenues are recognized when performance obligations are satisfied through the transfer of promised goods to the Company’s customers. Control transfers upon shipment of product and when the title has been passed to the customers. This includes the transfer of legal title, physical possession, the risks and rewards of ownership, and customer acceptance. The Company provides the customer the right of return on the product and revenue is adjusted based on an estimate of the expected returns based on historical rates. The Company considers the sale of products as a single performance obligation. Sales tax collected from customers and remitted to taxing authorities is excluded from revenue and is included in accrued expenses. Revenue is deferred for orders received for which associated shipments have not occurred.

The reserve for returns totaled $20,041 and $5,229 as of September 30 , 2021 and December 31, 2020, respectively, and is included in accrued expenses and other liabilities in the accompanying consolidated balance sheets.

~~Cost of Revenues~~

~~Cost of revenues consists primarily of inventory sold and related freight-in.~~

~~Table of Contents~~

~~Shipping and Handling~~

The Company recognizes shipping and handling billed to customers as a component of net revenues, and the cost of shipping and handling as distribution costs. Total shipping and handling billed to customers as a component of net revenues was approximately $6,500 and $3,900 for the nine months ended September 30, 2021 and 2020, respectively. Total shipping and handling costs included in distribution costs were approximately $81,000 and $36,000 for the three months ended September 30, 2021 and 2020, and $200,000 and $140,000 for the nine months ended September 30, 2021 and 2020, respectively.

~~Advertising and Promotion~~

Advertising and promotional costs are expensed as incurred. Advertising and promotional expense for the three months ended September 30, 2021 and 2020 amounted to approximately $12,000 and $0, and $16,000 and $100,000 for the nine months ended September 30, 2021 and 2020,respectively. The amounts are included in sales and marketing expense.

~~Common Stock Purchase Warrants and Other Derivative Financial Instruments~~

The Company accounts for derivative instruments in accordance with ASC 815, which establishes accounting and reporting standards for derivative instruments and hedging activities, including certain derivative instruments embedded in other financial instruments or contracts and requires recognition of all derivatives on the balance sheet at fair value, regardless of hedging relationship designation. Accounting for changes in fair value of the derivative instruments depends on whether the derivatives qualify as hedging relationships and the types of relationships designated are based on the exposures hedged. At September 30, 2021 and December 31, 2020, the Company did not have any derivative instruments that were designated as hedges.

~~Stock Option and Warrant Valuation~~

Stock option and warrant valuation models require the input of highly subjective assumptions. The fair value of stock-based payment awards was estimated using the Black-Scholes option model with a volatility figure derived from an index of historical stock prices for comparable entities. For warrants and stock options issued to non- employees, the Company accounts for the expected life based on the contractual life of the warrants and stock options. For employees, the Company accounts for the expected life of options in accordance with the “simplified” method, which is used for “plain-vanilla” options, as defined in the accounting standards codification. The risk-free interest rate was determined from the implied yields of U.S. Treasury zero-coupon bonds with a remaining life consistent with the expected term of the options.

~~Stock-Based Compensation~~

The Company accounts for stock-based compensation costs under the provisions of ASC 718, Compensation — Stock Compensation, which requires the measurement and recognition of compensation expense related to the fair value of stock-based compensation awards that are ultimately expected to vest. Stock based compensation expense recognized includes the compensation cost for all stock-based payments granted to employees, officers, and directors based on the grant date fair value estimated in accordance with the provisions of ASC 718. ASC 718 is also applied to awards modified, repurchased, or cancelled during the periods reported. Stock-based compensation is recognized as expense over the employee’s requisite vesting period and over the nonemployee’s period of providing goods or services.

Deferred Offering Costs

The Company complies with the requirements of ASC 340, Other Assets and Deferred Costs, with regards to offering costs. Prior to the completion of an offering, offering costs are capitalized. The deferred offering costs are charged to additional paid-in capital or as a discount to debt, as applicable, upon the completion of an offering or to expense if the offering is not completed. As of December 31, 2020, the Company had capitalized $214,647 in deferred offering costs. Upon completion of the IPO in May 2021, all capitalized deferred offering costs were charged to additional paid-in capital.completed As of September 30, 2022 and December 31, 2021, the Company capitalized $367,696 in deferred offering costs pertaining to its equity line of credit agreement with Oasis (Note 8). Management is currently reviewing the feasibility of drawdowns on the equity line of credit.

1510

Table of Contents

~~Segment Information~~

In accordance with ASC 280, Segment Reporting (“ASC 280”), we identify our operating segments according to how our business activities are managed and evaluated. As of September 30, 2021 our operating segments included: DSTLD, Bailey, H&J and Stateside. Each operating segment currently reports to the Chief Executive Officer. Each of our brands serve or are expected to serve customers through our wholesale, in store and online channels, allowing us to execute on our omni-channel strategy. We have determined that each of our operating segments share similar economic and other qualitative characteristics, and therefore the results of our operating segments are aggregated into one reportable segment. All of the operating segments have met the aggregation criteria and have been aggregated and are presented as one reportable segment, as permitted by ASC 280. We continually monitor and review our segment reporting structure in accordance with authoritative guidance to determine whether any changes have occurred that would impact our reportable segments.

~~Income Taxes~~

The Company uses the liability method of accounting for income taxes as set forth in ASC 740, Income Taxes. Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax basis of assets and liabilities using tax rates expected to be in effect during the years in which the basis differences reverse. A valuation allowance is recorded when it is unlikely that the deferred tax assets will not be realized. We assess our income tax positions and record tax benefits for all years subject to examination based upon our evaluation of the facts, circumstances and information available at the reporting date. In accordance with ASC 740-10, for those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, our policy will be to record the largest amount of tax benefit that is more likely than not to be realized upon ultimate settlement with a taxing authority that has full knowledge of all relevant information. For those income tax positions where there is less than 50% likelihood that a tax benefit will be sustained, no tax benefit will be recognized in the financial statements.

Net Loss per Share

Net earnings or loss per share is computed by dividing net income or loss by the weighted-average number of common shares outstanding during the period, excluding shares subject to redemption or forfeiture. The Company presents basic and diluted net earnings or loss per share. Diluted net earnings or loss per share reflect the actual weighted average of common shares issued and outstanding during the period, adjusted for potentially dilutive securities outstanding. Potentially dilutive securities are excluded from the computation of the diluted net loss per share if their inclusion would be anti-dilutive. As all potentially dilutive securities are anti-dilutive as of September 30, ~~2021~~2022 and ~~2020,~~2021, diluted net loss per share is the same as basic net loss per share for each year. Potentially dilutive items outstanding as of September 30, ~~2021~~2022 and ~~2020~~2021 are as follows:


	September 30,		September 30,
	2021	2020	2022	2021
Convertible notes	2,240,426	—	1,177,305	22,404
Series Seed Preferred Stock (convertible to common stock)	—	20,714,518
Series A Preferred Stock (convertible to common stock)	—	5,654,072
Series A-2 Preferred Stock (convertible to common stock)	—	5,932,742
Series CF Preferred Stock (convertible to common stock)	—	836,331
Series A-3 Preferred Stock (convertible to common stock)	—	9,032,330
Series B Preferred Stock (convertible to common stock)	—	20,754,717
Series A convertible preferred stock			108	—
Common stock warrants	3,591,348	794,569	132,114	35,913
Preferred stock warrants	—	806,903
Stock options	3,875,103	1,129,503	38,951	38,751
Total potentially dilutive shares	9,706,877	65,655,685	1,348,477	97,069

~~All shares~~The stock options and warrants above are out-of-the-money as of preferred stock were convertible into shares of common stock at a ratio of 15.625:1 per share. Upon the closing of the IPO, all 62,924,710 shares of preferred stock converted into an aggregate of 4,027,181 shares of common stock according to their respective terms. Additionally, all preferred stock warrants converted into 51,642 common stock warrants at the same ratio as the underlying preferred stock conversion.

~~Table of Contents~~

~~Concentrations~~

~~The Company utilized 5 vendors that made up 39% of all inventory purchases during the nine months ended~~ September 30, 2021 and 2 vendors that made up 39% of all inventory purchases during the nine months ended September 30, 2020. The loss of one of these vendors, may have a negative short-term impact on the Company’s operations; however, we believe there are acceptable substitute vendors that can be utilized longer-term.2022. net income.

Recent Accounting Pronouncements

In August 2020, the FASB issued Accounting Standards Update (“ASU”) 2020-06, which simplifies the guidance on the issuer’s accounting for convertible debt instruments by removing the separation models for convertible debt with a cash conversion feature and convertible instruments with a beneficial conversion feature. As a result, entities will not separately present in equity an embedded conversion feature in such debt and will account for a convertible debt instrument wholly as debt, unless certain other conditions are met. The elimination of these models will reduce reported interest expense and increase reported net income for entities that have issued a convertible instrument that is within the scope of ASU 2020-06. ASU 2020-06 is applicable for fiscal years beginning after December 15, 2021, with early adoption permitted no earlier than fiscal years beginning after December 15, 2020. The Company has elected to early adopt this ASU and the adoption of this ASU did not have a material impact on the Company’s consolidated financial statements and related disclosures.

In February 2016, the FASB issued Accounting Standards Update (“ASU”) 2016-02: Leases (Topic 842). The new guidance generally requires an entity to recognize on its balance sheet operating and financing lease liabilities and corresponding right-of-use assets. The standard will be effective for the first interim period within annual reporting periods beginning after December 15, 2018 and early adoption is permitted. The new standard requires a modified retrospective transition for existing leases to each prior reporting period presented. The Company has elected to utilize the extended adoption period available to the Company as an emerging growth company and has not currently adopted this standard. This standard will be effective for the first interim period within annual reporting periods beginning after December 15, 2021. The Company ~~is currently evaluating the impact of the adoption of~~has adopted ASU 2016-02 ~~on its financial position, results~~as of ~~operations and cash flows once adopted.~~January 1, 2022. See Note 10.

Management does not believe that any other recently issued, but not yet effective, accounting standards could have a material effect on the accompanying financial statements. As new accounting pronouncements are issued, the Company will adopt those that are applicable under the circumstances.

~~NOTE 4: BUSINESS COMBINATIONS~~

~~Bailey 44~~

On February 12, 2020, the Company acquired 100% of the membership interests of Bailey. The purchase price consideration included (i) an aggregate of 20,754,717 shares of Series B Preferred Stock of the Company (the “Parent Stock”) and (ii) a promissory note in the principal amount of $4,500,000.

Of the shares of Parent Stock issued in connection with the Merger, 16,603,773 shares were delivered on the effective date of the Merger (the “Initial Shares”) and four million one hundred fifty thousand nine hundred forty four (4,150,944) shares were held back solely, and only to the extent necessary, to satisfy any indemnification obligations of Bailey or the Holders pursuant to the terms of the Merger Agreement (the “Holdback Shares”).

DBG agreed that if at that date which is one year from the closing date of the IPO, the product of the number of shares of Parent Stock issued under the Merger multiplied by the sum of the closing price per share of the common stock of the Company on such date, plus Sold Parent Stock Gross Proceeds (as that term is defined in the Merger Agreement), does not exceed the sum of $11,000,000 less the value of any Holdback Shares cancelled further to the indemnification provisions of the Merger Agreement, then the Company shall issue to the Holders pro rata an additional aggregate number of shares of common stock of the Company equal to the valuation shortfall at a per share price equal to the then closing price per share of the common stock of the Company.

Series B preferred stock

$
11,000,000
Promissory note payable

4,500,000
Purchase price consideration

$
15,500,000

~~Table of Contents~~

Purchase Price

Allocation
Cash and cash equivalents

$
106,913
Accounts receivable, net

37,479
Due (to) from factor, net

(312,063)
Inventory

3,303,660
Prepaid expenses

165,856
Deposits

187,493
Property, equipment and software, net

1,215,748
Goodwill

6,479,218
Intangible assets

8,600,000
Accounts payable

(3,397,547)
Accrued expenses and other liabilities

(886,757)
Purchase price consideration

$
15,500,000

~~As of September 30, 2021, the Company has a contingent consideration liability of $7,056,479 based on the valuation shortfall as noted above. See Note 3.~~

~~Harper & Jones~~

On May 18, 2021, the Company closed its acquisition of H&J pursuant to its previously disclosed Membership Interest Stock Purchase Agreement (as amended, the “Purchase Agreement”) with D. Jones Tailored Collection, Ltd. (the “Seller”), to purchase 100% of the issued and outstanding equity of Harper & Jones LLC. The purchase price consideration included (i) an aggregate of 2,192,771 shares of the Company’s common stock and (ii) $500,000 financed from the proceeds of the IPO.

Pursuant to the H&J Purchase Agreement, the Seller, as the holder of all of the outstanding membership interests of H&J, exchanged all of such membership interests for a number of common stock of the Company equal to the lesser of (i) $9.1 million at a per share price equal to the initial public offering price of the Company’s shares offered pursuant to its initial public offering or (ii) the number of Subject Acquisition Shares; “Subject Acquisition Shares” means the percentage of the aggregate number of shares of the Company’s common stock issued pursuant to the Agreement, which is the percentage that Subject Seller Dollar Value is in relation to Total Dollar Value. “Subject Seller Dollar Value” means $9.1 million. If, at the one year anniversary of the closing date of the Company’s IPO, the product of the number of shares of the Company’s common stock issued at the closing of the acquisition multiplied by the average closing price per share of the shares of the Company’s common stock as quoted on the NasdaqCM for the thirty (30) day trading period immediately preceding such date does not exceed the sum of $9.1 million less the value of any shares of the Company’s common stock cancelled further to any indemnification claims made against the Seller then the Company shall issue to Seller an additional aggregate number of shares of the Company’s common stock equal to the valuation shortfall at a per share price equal to the then closing price per share of the Company’s common stock as quoted on the NasdaqCM.

The Company evaluated the acquisition of H&J pursuant to ASC 805 and ASU 2017-01, Topic 805, Business Combinations. The acquisition method of accounting requires, among other things, that the assets acquired and liabilities assumed in a business combination be measured at their estimated respective fair values as of the closing date of the acquisition. Goodwill recognized in connection with this transaction represents primarily the potential economic benefits that the Company believes may arise from the acquisition.

~~Total fair value of the purchase price consideration was determined as follows:~~

Cash

$
500,000
Common stock

8,025,542
Contingent consideration

3,421,516
Purchase price consideration

$
11,947,058

~~Table of Contents~~

The Company has made an allocation of the purchase price in regard to the acquisition related to the assets acquired and the liabilities assumed as of the purchase date. The following table summarizes the purchase price allocation:

Purchase Price

Allocation
Cash and cash equivalents

$
24,335
Accounts receivable, net

49,472
Inventory

77,159
Prepaid expenses

69,715
Deposits

4,415
Property, equipment and software, net

83,986
Goodwill

9,681,548
Intangible assets

3,936,030
Accounts payable

(51,927)
Accrued expenses and other liabilities

(107,957)
Deferred revenue

(269,848)
Due to related parties

(1,361)
Loan payable

(148,900)
Note payable - related party

(299,489)
Deferred tax liability

(1,100,120)
Purchase price consideration

$
11,947,058

The customer relationships and will be amortized on a straight-line basis over their estimated useful lives of three years. The brand name is indefinite-lived. The Company used the relief of royalty approach to estimate the fair value of intangible assets acquired.

Goodwill is primarily attributable to the go-to-market synergies that are expected to arise as a result of the acquisition and other intangible assets that do not qualify for separate recognition. The goodwill is not deductible for tax purposes.

The Company recorded an initial contingent consideration liability at a fair value of $3,421,516 based on the valuation shortfall noted above. As of September 30, 2021, the H&J contingent consideration was valued at $3,471,431. See Note 3.

The results of H&J have been included in the consolidated financial statements since the date of acquisition. H&J’s net revenue and net loss included in the consolidated financial statements since the acquisition date were approximately $1,050,000 and $53,000, respectively.

~~Stateside~~

On August 30, 2021, the Company entered into a Membership Interest Purchase Agreement (the “MIPA”) with Moise Emquies pursuant to which the Company acquired all of the issued and outstanding membership interests of MOSBEST, LLC, a California limited liability company (“Stateside” and such transaction, the “Stateside Acquisition”). Pursuant to the MIPA, Moise Emquies, as the holder of all of the outstanding membership interests of Stateside, exchanged all of such membership interests for $5.0 million in cash and 1,101,538 shares of the Company’s common stock (the “Shares”), which number of Shares was calculated in accordance with the terms of the MIPA. Of such amount, $375,000 in cash and a number of Shares equal to $375,000, or 82,615 shares (calculated in accordance with the terms of the MIPA), is held in escrow to secure any working capital adjustments and indemnification claims. The MIPA contains customary representations, warranties and covenants by Moise Emquies.

The Company evaluated the acquisition of Stateside pursuant to ASC 805 and ASU 2017-01, Topic 805, Business Combinations. The acquisition method of accounting requires, among other things, that the assets acquired and liabilities assumed in a business combination be measured at their estimated respective fair values as of the closing date of the acquisition. Goodwill recognized in connection with this transaction represents primarily the potential economic benefits that the Company believes may arise from the acquisition.

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~~Total fair value of the purchase price consideration was determined as follows:~~

Cash

$
5,000,000
Common stock

3,403,196
Purchase price consideration

$
8,403,196

Purchase Price

Allocation
Cash and cash equivalents

$
32,700
Accounts receivable, net

154,678
Due from factor, net

371,247
Inventory

603,626
Prepaid expenses

105,442
Deposits

9,595
Goodwill

1,610,265
Intangible assets

5,939,140
Accounts payable

(374,443)
Accrued expenses and other liabilities

(49,053)
Purchase price consideration

$
8,403,196

The customer relationships and will be amortized on a straight-line basis over their estimated useful lives of three years. The brand name is indefinite-lived. The Company used the relief of royalty and income approach to estimate the fair value of intangible assets acquired.

The results of Stateside have been included in the consolidated financial statements since the date of acquisition. Stateside’s net revenue and net income included in the consolidated financial statements since the acquisition date were approximately $530,000 and $69,000, respectively.

Unaudited Pro Forma Financial Information

The following unaudited pro forma financial information presents the Company’s financial results as if the ~~Bailey,~~ H&J and Stateside acquisitions had occurred as of January 1, ~~2020.~~2021. The unaudited pro forma financial information is not necessarily indicative of what the financial results actually would have been had the acquisitions been completed on this date. In addition, the unaudited pro forma financial information is not indicative of, nor does it purport to project, the Company’s future financial results. The following unaudited pro forma financial information includes incremental property and equipment depreciation and intangible asset amortization as a result of the acquisitions. The pro forma information does not give effect to any estimated and potential cost savings or other operating efficiencies that could result from the acquisition:

Nine Months Ended

September 30,

2021

2020
Net revenues

$
7,956,477

$
11,287,932
Net loss

$
(22,853,732)

$
(10,080,468)
Net loss per common share

$
(3.81)

$
(15.18)

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NOTE 5:4: DUE FROM FACTOR

The Company, via its subsidiaries, Bailey and Stateside, assigns a portion of its trade accounts receivable to a third- party factoring company, who assumes the credit risk with respect to the collection of non-recourse accounts receivable. The Company may request advances on the net sales factored at any time before their maturity date, and up to 50% of eligible finished goods inventories. The factor charges a commission on the net sales factored for credit and collection services. Interest on advances is charged as of the last day of each month at a rate equal to the LIBOR rate plus 2.5% for Bailey. For Stateside, should total commission and fees payable be less than $30,000 in a single year, then the factor shall charge the difference between the actual fees in said year and $30,000 to the Company. Interest on advances is charged as of the last day of each month at a rate equal to the greater of either, (a) the Chase Prime Rate + (2.0)% or (b) (4.0)% per annum. Advances are collateralized by a security interest in substantially all of the companies’ assets.

Due to/from factor consist of the following:


	September 30,		December 31,		September 30,		December 31,
	2021		2020		2022		2021
Outstanding receivables:					$	423,984	$	579,295
Without recourse	$	1,022,552	$	151,158		83,224		361,584
With recourse		58,884		42,945		182,352		121,617
Advances		119,937		56,246		(50,779)		(77,208)
Credits due customers		(107,064)		(40,316)	$	638,781	$	985,288
	$	1,094,309	$	210,033

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NOTE 6:5: GOODWILL AND INTANGIBLE ASSETS

The Company recorded $6,479,218 in goodwill from the Bailey business combination in February 2020, $9,681,548 in goodwill from the H&J business combination in May 2021 and ~~$1,610,265~~$2,104,056 in goodwill from the Stateside business combination in August 2021.

The following table summarizes information relating to the Company’s identifiable intangible assets as of September 30, ~~2021:~~2022:


	Gross		Accumulated		Carrying		Gross		Accumulated		Carrying
	Amount		Amortization		Value		Amount		Amortization		Value
Amortized:
Customer relationships	$	6,453,750	$	(911,544)	$	5,542,206	$	6,453,750		(3,062,794)	$	3,390,956
		6,453,750		(911,544)		5,542,206		6,453,750		(3,062,794)		3,390,956

Indefinite-lived:
Brand name	$	11,236,920		—		11,236,920	$	7,836,920		—		7,836,920
	$	17,690,670	$	(911,544)	$	16,779,126	$	14,290,670	$	(3,062,794)	$	11,227,876

The Company recorded amortization expense of ~~$355,808~~$537,813 and ~~$91,667~~$355,808 during the three months ended September 30, 2022 and 2021, and ~~2020,~~$1,613,438 and $590,711 ~~and $229,167~~ during the nine months ended September 30, ~~2021~~2022 and ~~2020,~~2021, respectively, which is included in general and administrative expenses in the consolidated statements of operations.

During the nine months ended September 30, 2020, the Company recorded an impairment loss of $784,500 for the brand name as management determined circumstances existed that indicated the carrying value of the Company’s may not be recoverable.

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NOTE 7:6: LIABILITIES AND DEBT

Accrued Expenses and Other Liabilities

The Company accrued expenses and other liabilities line in the consolidated balance sheets is comprised of the following as of September 30, ~~2021~~2022 and December ~~31, 2020:~~31,2021:


	September 30,		December 31,		September 30,		December 31,
	2021		2020		2022		2021
Accrued expenses	$	266,646	$	92,074	$	896,043	$	213,740
Reserve for returns		20,041		5,229		24,673		33,933
Payroll related liabilities		1,253,639		843,704		2,602,800		1,204,665
Sales tax liability		242,021		196,410		298,149		268,723
Due to seller						—		396,320
Other liabilities		71,607		108,229		130,702		119,764
	$	1,853,954	$	1,245,646	$	3,952,366	$	2,237,145

Certain liabilities including sales tax and payroll related liabilities ~~maybe~~may be subject to interest inand penalties. As of September 30, ~~2021~~2022 and December 31, ~~2020,~~2021, payroll related labilities included approximately $262,000 ~~and $152,000~~ in estimated penalties associated with accrued payroll taxes.

Venture Debt

In ~~March 2017,~~February 2022, the Company ~~entered into a senior credit agreement with an outside~~received $237,500 in proceeds, including loan fees of $12,500, from the existing venture debt lender ~~for up to $4,000,000, dependent upon~~under the ~~achievement of certain milestones. Through various amendments to~~same terms as the agreement, the credit agreement has been increased to approximately $6,000,000. The loan bears interest at 12.5% per annum, compounded monthly, plus fees currently at $5,000 per month. In March 2021, the Company and the lender agreed to extend the maturity date of the credit agreement to December 31, 2022, with certain payments due as follows. If the Company consummated a follow on public offering on or before July 31, 2021, the Company was required to make a $3,000,000 payment on the loan within ~~five~~ business days after such public offering. In addition, if the Company consummated an additional follow-on offering thereafter on or before September 30, 2021, the Company was required to make another $3,000,000 payment on the loan within ~~five~~ business days after such public offering. If the Company did not consummate the initial follow on offering or, if the Company did not consummate the aforementioned second follow-on offering by September 30, 2021, the Company was required to make a $300,000 payment on the loan by September 30, 2021.existing facility. As of ~~the filing date of these financial statements, the Company and the lender agreed to defer the September~~June 30, 2021 payment to December 15, 2021. As of the filing date, of these financial statements, all defaults were cured and there are no additional expected defaults in the next twelve months. Therefore, as of September 30, 2021, all venture debt is included as non-current with the exception of $300,000 included as current liabilities.

~~As of September 30, 2021~~2022 and December 31, ~~2020,~~2021, the gross loan balance was ~~$6,001,755.~~$6,251,755 and $6,001,755, respectively.

On September 29, 2022, the Company and Black Oak Capital executed a Securities Purchase Agreement (the “Black Oak SPA”) whereby the Company issued 6,300 shares of Series A Convertible Preferred Stock to Black Oak for $1,000 per share (see Note 7). The ~~lender was also granted warrants~~shares were issued pursuant to ~~purchase common stock representing 1%~~the conversion of Black Oak’s entire principal amount of $6,251,755, and the Company recorded $48,245 in interest as part of the fully diluted capitalization of the Company for each $1,000,000 of principal loaned under the agreement, which was increased to 1.358% during 2019. The relative fair value of the warrants is initially recorded as a discountconversion. Pursuant to the ~~note, which is amortized over its term. See Note 10 for further detail.~~Black Oak SPA, all accrued interest remaining outstanding. Accrued interest was $269,880 as of September 30, 2022.

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For the nine months ended September 30, 2022 and 2021, $12,500 and ~~2020,~~ $147,389 ~~and $144,974~~ of ~~these~~ loan fees and discounts from warrants were amortized to interest expense, leaving unamortized ~~balances~~balance of $0 ~~and $147,389~~ as of September 30, ~~2021 and December 31, 2020, respectively.~~2022.

Interest expense and effective interest rate on this loan for the three ~~and nine~~ months ended September 30, 2022 and 2021, was $191,152 and ~~2020 was~~ $189,096, and ~~$323,807,~~12.2% and ~~$591,123~~13.4% all respectively. Interest expense was $573,455 and ~~$658,730, respectively. Effective interest rate on the loan~~$591,123 for the nine months ended September 30, 2022 and 2021, ~~and 2020 was 13.4% and 14.0%,~~ respectively.

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Convertible Debt

~~2020 Regulation CF Offering~~

During the year ended December 31, 2020, the Company received gross proceeds of $450,308 from a Regulation CF convertible debt offering. In 2021, the Company received additional gross proceeds of $473,650. Interest was 6% per annum and the debt was due October 30, 2022.

Upon closing of the IPO, the outstanding principal and accrued and unpaid interest of $16,942 was converted into 319,661 shares of common stock based on the terms of the notes. Total issuances costs were $69,627, which was recognized as a debt discount and was amortized in 2021 through the date of IPO when such debt converted. During the nine months ended September 30, 2021, $27,894 of the debt discount was amortized to interest expense.

2020 Regulation D Offering

Concurrently with the offering above, in 2021 and 2020 the Company received gross proceeds of $55,000 and $800,000, respectively, from a Regulation D convertible debt offering. The debt accrued interest at a rate of 14% per annum with a maturity date of nine months from the date of issuance. The debt was contingently convertible and contains both automatic and optional conversions. The debt converted automatically upon an initial public offering of at least $10,000,000 in gross proceeds at a price per share equal to 50% of the IPO price. Issuance costs on the aggregate funds totaled $100,000. In addition, the Company issued 512 warrants to purchase common stock in connection with the notes. The issuance costs and warrants are recognized as a debt discount and were amortized in 2021 through the date of IPO when such debt converted. The fair value of the warrants was determined to be negligible.

~~Upon closing of the IPO, $755,000 in outstanding principal and approximately $185,000 of the accrued and unpaid interest was converted into 453,437 shares of common stock.~~ As of September 30, 2022 and December 31, 2021, there was $100,000 remaining in outstanding principal that was not converted into equity.

Convertible Promissory Note

During the ~~three and~~ nine months ended September 30, ~~2021, $0 and $100,000 of debt discount was amortized to interest expense. The Company recorded an additional $132,609 in default interest expense upon conversion of these notes.~~

~~2019 Regulation D Offering~~

~~For the year ended December 31, 2019,~~2022, the Company ~~received gross proceeds~~converted an aggregate of $799,280 from a Regulation D convertible debt offering. The debt accrued interest at a rate of 12% per annum with a maturity date of thirty-six months from the date of issuance. The debt was contingently convertible and contained both automatic and optional conversions. The debt converts automatically upon an initial public offering at $2.19 per share. If, prior to maturity there is a change$1,432,979 in control event, the holders of a majority of the debt can vote to convert 2 times the value of the principle, with accrued interest being eliminated, at 1) the fair market value of the company’s common stock at the time of such conversion, 2) $2.19 per share, 3) dividing the valuation cap ($9,000,000) by the pre-money fully diluted capitalization.

~~Upon closing of the IPO, the~~ outstanding principal ~~was converted~~ into ~~362,055~~24,827 shares of common stock.

~~Convertible Promissory Note~~

On ~~August 27, 2021,~~April 8, 2022, the Company ~~entered into~~and various purchasers executed a Securities Purchase Agreement whereby the investors purchased from the Company convertible promissory notes in the aggregate principal amount of $3,068,750, consisting of original issue discount of $613,750. The Company received net proceeds of $2,313,750 after the original issue discount and fees, resulting in a debt discount of $755,000. Upon the Company’s public offering in May (see below), the Company repaid $3,068,750 to the investors and the debt discount was fully amortized.

In connection with ~~Oasis Capital, LLC (“Oasis Capital”) further~~the April notes, the Company issued an aggregate of 12,577 warrants to purchase common stock at an exercise price of $122 per share. The Company recognized $98,241 as a debt discount for the fair value of the warrants using the Black-Scholes option model, which ~~Oasis Capital~~was fully amortized upon the notes’ repayment in May.

On July 22 and July 28, 2022, the Company and various purchasers executed a Securities Purchase Agreement whereby the investors purchased from the Company convertible promissory notes in the aggregate principal amount of $1,875,000, consisting of original issue discount of $375,000. The Company received net proceeds of $1,450,000 after the original issue discount and fees. The July notes matured on October 31, 2022 and are in default as of the date of these financial statements.

In connection with the July 22 and July 28 notes, the Company issued an aggregate of 41,124 and 27,655 warrants to purchase common stock at an exercise price of $15.20 and $11.30 per share, respectively. The Company recognized $692,299 as a ~~senior secured convertible note (the “Oasis Note”), with~~debt discount for the fair value of the warrants using the Black-Scholes option model, which will be amortized to interest expense over the life of the notes.

If the July notes are not repaid in full by the maturity date or if any other event of default occurs, (1) the face value of the notes will be automatically increase d to 120%; (2) the notes will begin generating an annual interest rate of ~~6% per annum, having a face value of $5,265,000~~20%, which will be paid in cash monthly until the default is cured; and (3) if such default continues for ~~a total purchase price of $5,000,000, secured by an all assets of~~14 or more calendar days, at the ~~Company.~~

~~The Oasis Note, in~~Investors’ discretion, the ~~principal amount of $5,265,000, bears interest at 6% per annum and is due and payable 18 months from the date of issuance, unless sooner converted. The Oasis Note is~~notes shall become convertible at the option of ~~Oasis Capital~~the investors into shares of the Company’s common stock at a conversion price ~~(the “ Oasis Conversion Price”) which is~~equal to the ~~lesser of (i) $3.601, and (ii) 90%~~closing price of the average of the 2 lowest volumed weighted average prices (“VWAPs’) during the 5 consecutive trading day period preceding the delivery of the notice of conversion. Oasis Capital is not permitted to submit conversion notices in any thirty day period having conversion amounts equaling, in the aggregate, in excess of $500,000. If the Oasis Conversion Price set forth in any conversion notice is less than $3.00 per share, the Company, at its sole option, may elect to pay the applicable conversion amount in cash rather than issue shares of its common stock.

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In connection with the issuance of the Oasis Note, the Company entered into a security agreement (the “Security Agreement”) pursuant to which the Company agreed to grant Oasis Capital a security interest in substantially all of its assets to secure the obligations under the Oasis Note and a registration rights agreement with Oasis Capital (the “Oasis Note RRA”). The Oasis Note RRA provides that the Company shall file a registration statement registering the shares ofCompany’s common stock ~~issuable upon conversion of~~on the ~~Oasis Note no later than 60 days from~~on the date of the ~~Oasis Note and take commercially reasonable efforts to cause such registration statement to be effective with the SEC no later than 90 days from the date of the Oasis Note.~~

In connection with the issuance of the Oasis Note, each of the Company’s subsidiaries entered into a security agreement and a subsidiary guarantee in favor of Oasis Capital pursuant to which such subsidiaries granted Oasis Capital a security interest in substantially all their assets and guarantee the obligations of the Company under the Oasis Note.

The Company received net proceeds, after the original issue discount and issuance costs, of $4,550,000. As such, the Company recognized a debt discount of $715,000 which will be amortized over the life of the note.note conversion.

The Company evaluated the terms of the conversion features of the ~~Oasis Note~~July notes as noted above in accordance with ASC Topic No. 815 -— 40, Derivatives and Hedging -— Contracts in Entity’s Own Stock, and determined they are not indexed to the Company’s common stock and that the conversion features meet the definition of a liability. The ~~Oasis Note contains~~notes contain an indeterminate number of shares to settle with conversion options outside of the Company’s control. Therefore, the Company bifurcated the conversion feature and accounted for it as a separate derivative liability. Upon issuance of the ~~Oasis Note,~~July, the Company recognized a derivative liability at an aggregate fair value of ~~$1,858,887,~~$559,957, which is recorded as a debt discount and will amortized over the life of the ~~note.~~notes.

During the three and nine months ended September 30, ~~2021,~~2022, the Company amortized ~~$102,772~~$1,792,060 and $4,575,234, respectively, of debt discount to interest expense.

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As of September 30, 2022 and December 31, 2021, the ~~net~~outstanding principal was $9,907,121 and $9,465,000, respectively. The balance of the ~~Oasis Note,~~convertible notes, after unamortized debt discount of ~~$2,471,615,~~1,931,149, was ~~$2,793,385.~~

~~Interest expense for the three months ended~~$7,975,872 as of September 30, ~~2021 was $26,325.~~2022.

Loan Payable — PPP and SBA Loan

In April 2020, the Company and Bailey each entered into a loan with a lender in an aggregate principal amount of $203,994 and $1,347,050, respectively, pursuant to the Paycheck Protection Program (“PPP”) under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. In February 2021, Bailey entered into an 2nd Round PPP Loan for a principal amount of $1,347,050. In May 2021, the Company entered into an 2^nd Round PPP loan for a principal amount of $204,000.The PPP Loans are evidenced by a promissory note (“Note”). Subject to the terms of the Note, the PPP Loans bear interest at a fixed rate of 1 percent (1%) per annum, with the first six months of interest deferred, has an initial term of two years, and is unsecured and guaranteed by the Small Business Administration. The Company may apply to the Lender for forgiveness of the PPP Loan, with the amount which may be forgiven equal to the sum of payroll costs, covered rent, and covered utility payments incurred by the Company during the applicable forgiveness period, calculated in accordance with the terms of the CARES Act. The Note provides for customary events of default including, among other things, cross-defaults on any other loan with the lender. The PPP Loans may be accelerated upon the occurrence of an event of default. The loan proceeds were used for payroll and other covered payments including general operating costs and is expected to be forgiven in part based on current information available; however, formal forgiveness has not yet occurred as of the date of these financial statements.

The CARES Act additionally extended COVID relief funding for qualified small businesses under the Economic Injury Disaster Loan (EIDL) assistance program. On June 25, 2020 the Company was notified that their EIDL application was approved by the Small Business Association (SBA). Per the terms of the EIDL agreement, the Company received total proceeds of $150,000. The Loan matures in thirty years from the effective date of the Loan and has a fixed interest rate of 3.75% per annum. As of September 30, 2022 and December 31, 2021, ~~Harper & Jones~~H&J had an outstanding loan under the EIDL program of $148,900.

In April 2022, Bailey received notification of full forgiveness of its 2^nd PPP Loan ~~Payable~~

~~In May 2021, H&J entered into a loan payable with a bank~~totaling $1,347,050 and ~~received proceeds~~partial forgiveness of ~~$75,000. The line bears interest at 7.76% and matures in December 2025. As of September 30, 2021, the outstanding balance was $72,269.~~its 1^st PPP Loan totaling $413,705.

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Note Payable – Related Party

As of September 30, ~~2021,~~2022, H&J had an outstanding note payable of ~~$299,489~~$140,928 owned by the H&J Seller. The note matures on ~~July~~December 10, 2022 and bears interest at 12% per annum.

Promissory Note Payable

As ~~noted in Note 4,~~of September 30, 2022 and December 31, 2021, the ~~Company issued a promissory~~outstanding principal on the note ~~in the principal amount of $4,500,000~~ to the sellers of Bailey ~~Holders pursuant~~was $3,500,000. As of September 30, 2022, the lender agreed to ~~the Bailey acquisition. In February 2021,~~defer all payments to the maturity date of the ~~agreement was extended from~~loan, December 31, ~~2020 to July 31, 2021. In August 2021, the maturity date was further extended to December 31,~~ 2022. The Company is required to make prepayments of $2,000,000 to $4,000,000 if the Company completes a secondary public offering. If a public offering is not consummated before October 31, 2021 and June 30, 2022, the Company shall repay 10% of the outstanding principal at each date. The note incurs interest at 12% per annum. Upon the IPO closing, the Company repaid $1,000,000 of the outstanding principal on this note in May 2021. As of September 30, 3021, $3,500,000 remained outstanding, of which $655,000 is included in current liabilities based on the provisions above.

Interest expense was $105,000 and ~~$135,000~~$105,000 for the three months ended September 30, 2022 and 2021 and ~~2020,~~$315,000 and $389,000 ~~and $337,500~~ for the nine months ended September 30, 2022 and 2021, ~~and 2020,~~all respectively, ~~all of~~ which was accrued and unpaid as of September 30, ~~2021.~~2022.

Merchant Cash Advances

In ~~April 2021,~~March 2022, the Company obtained two short-term merchant advances, which totaled $500,000 and $250,000, respectively, from a single lender to fund operations. These advances included origination fees totaling $22,500 for net proceeds of $727,500. These advances are, for the most part, secured by expected future sales transactions of the Company with expected payments on a weekly basis The Company will repay an aggregate of $1,065,000 to the lender. These advances contain various financial and non-financial covenants. In the third quarter of 2022, the Company received additional short-term advances of $607,860. As of September 30, 2022, $279,475 remained outstanding. As of the date of these financial statements, the Company was in compliance with these covenants.

NOTE 7: STOCKHOLDERS’ DEFICIT

On August 31, 2022, the Company entered into a ~~promissory note in the principal amount of $1,000,000. The Company received $810,000 in proceeds, net of issuance costs~~Subscription and ~~original issue discount. Additionally,~~Investment Representation Agreement with Hil Davis, its Chief Executive Officer, pursuant to which the Company ~~issued 120,482 warrants~~agreed to issue 1 share of the ~~lender~~Company's Series A Preferred Stock to for $25,000. The issuance of the preferred stock reduced the due to related party balance. The share of Series A Preferred Stock had 250,000,000 votes per share and ~~20,000~~voted together with the outstanding shares of the Company’s common stock ~~to the underwriter, both of which was recorded~~ as a ~~debt discount at~~single class exclusively with respect to any proposals to amend the time of the loan. The fair value of the warrants and shares recorded as a debt discount was $73,958. Upon the closing of the IPO, the note was repaid in full. The entire debt discount of $263,958 was amortized to interest expense upon repayment of the note.

~~NOTE 8: STOCKHOLDERS’ EQUITY (DEFICIT)~~

~~Amended and Restated Certificate of Incorporation~~

~~On May 18, 2021, the Company filed a Sixth Amended and Restated~~ Certificate of Incorporation ~~(the “Restated Certificate”) with the Secretary of State~~to effect a reverse stock split of the ~~State of Delaware in connection with the~~ Company’s ~~IPO. The Company’s board of directors~~common stock and ~~stockholders previously approved the Restated Certificate~~ to ~~be effective immediately prior to the closing of the IPO.~~

~~The Restated Certificate amends and restates the Company’s amended and restated certificate of incorporation, as amended, in its entirety to, among other things: (i)~~ increase the authorized number of shares of the Company’s common ~~stock to 200,000,000 shares; (ii) authorize 10,000,000 shares~~stock. The terms of ~~preferred stock~~the Series A Preferred Stock provided that ~~may~~the outstanding share of Series A Preferred Stock would be ~~issued from time to time~~redeemed in whole, but not in part, at any time: (i) if such redemption is ordered by the Board of Directors in its sole discretion or (ii) automatically upon the approval of Proposals 2 and 6 presented at the Company’s ~~board of directors in one or more series; (iii) provide that directors may be removed from office only for cause by the affirmative vote~~2022 annual shareholders meeting. Following conclusion of the ~~holders of at least~~ ~~66 2/3%~~ ~~in voting power~~shareholders meeting, such share of the Company’s Series A Preferred Stock was redeemed. On October 13, 2022, the outstanding ~~capital stock then entitled to vote in an election of directors; (iv) eliminate the ability~~share of the Company’s stockholders to take action by written consent in lieu of a meeting; and (v) designate the Court of Chancery of the State of Delaware to be the sole and exclusive forum for certain legal actions and proceedings against the Company.

~~The Restated Certificate also effected a 1-for-15.625 reverse stock split approved by the Company’s Board of Directors as described above.~~

~~Convertible~~Series A Preferred Stock was redeemed.

During the nine months ended September 30, ~~2020,~~2022, $1,432,979 in outstanding principal of convertible notes were converted into 24,827 shares of common stock.

In September 2022, the Company issued ~~809,294 shares of Series A-3 Preferred Stock at a price of $0.53 and 709,690 shares of Series CF Preferred Stock at price per share of $0.52.~~

During the nine months ended September 30, 2020, the Company issued 20,754,717 shares of Series B Preferred Stock to the Bailey Holders pursuant to the Bailey acquisition at a price per share of $0.53 for a total fair value of $11,000,000. See Note 4.

~~Upon the closing of the Company’s IPO on May 18, 2021, all then-outstanding shares of Preferred Stock converted into an aggregate of 4,027,181~~750 shares of common stock ~~according~~pursuant to ~~their terms.~~a consultant agreement at a fair value of $123,000.

On September 29, 2022, the Company and Black Oak Capital executed a Securities Purchase Agreement (the “Black Oak SPA”) whereby the Company issued 6,300 shares of Series A Convertible Preferred Stock to Black Oak for $1,000 per share. The following is a summary of the rights and preferences of the Series A Convertible Preferred Stock.

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Series A Convertible Preferred Stock

On September 29, 2022, the Company filed the Certificate of Designation designating up to 6,800 shares out of the authorized but unissued shares of its preferred stock as Series A Convertible Preferred Stock.

Except for stock dividends or distributions for which adjustments are to be made pursuant to the Certificate of Designation, the holders of the Series A Preferred Stock (the “Holders”) shall be entitled to receive, and the Company shall pay, dividends on shares of the Series A Preferred Stock equal (on an as-if-converted-to-Common-Stock basis) to and in the same form as dividends actually paid on shares of the Common Stock when, as and if such dividends are paid on shares of the Common Stock. No other dividends shall be paid on shares of the Series A Preferred Stock.

With respect to any vote with the class of Common Stock, each share of the Series A Preferred Stock shall entitle the Holder thereof to cast that number of votes per share as is equal to the number of shares of Common Stock into which it is then convertible.

The Series A Preferred Stock shall rank (i) senior to all of the Common Stock; (ii) senior to any class or series of capital stock of the Company ~~had 200,000,000~~hereafter created specifically ranking by its terms junior to any Preferred Stock (“Junior Securities”); (iii) on parity with any class or series of capital stock of the Corporation created specifically ranking by its terms on parity with the Preferred Stock (“Parity Securities”); and (iv) junior to any class or series of capital stock of the Company hereafter created specifically ranking by its terms senior to any Preferred Stock (“Senior Securities”), in each case, as to dividends or distributions of assets upon liquidation, dissolution or winding up of the Company, whether voluntarily or involuntarily.

Each share of the Series A Preferred Stock shall be convertible, at any time and from time to time from and after September 29, 2022 at the option of the Holder thereof, into that number of shares of ~~common stock authorized with a par value~~Common Stock determined by dividing the Stated Value of ~~$0.0001~~such share of the Series A Preferred Stock ($1,000 as of September ~~30, 2021.~~

~~Common stockholders have voting rights of one vote per share.~~29, 2022) by the Conversion Price. The ~~voting, dividend, and liquidation rights~~conversion price for each share of the ~~holders~~Series A Preferred Stock is the closing price of ~~common stock are subject~~the Common Stock on September 29, 2022, which was $9.30.

Amendment to ~~and qualified by the rights, powers, and preferences~~Articles of ~~preferred stockholders.~~

~~Equity Line of Credit~~Incorporation

On ~~August 27, 2021 (“Execution Date”),~~October 13, 2022, the Company ~~entered into an equity line~~amended its Amended and Restated Certificate of ~~credit arrangement with Oasis Capital. Specifically,~~Incorporation to increase to increase the Company entered into an equity purchase agreement (the “EPA”), pursuant to which Oasis Capital is committed to purchase up to $17,500,000 of the Company’s common stock over the 24-month term of the EPA. The Company is not obligated to request any portion of the $17,500,000.

As of September 30, 2021, the Company has not drawn down any portion of this commitment, leaving the entire $17,500,000 available under the equity line of credit, and for which the Company has agreed, pursuant to a registration rights agreement (the “Oasis Equity RRA”), to register the shares of common stock issuable further to the equity line of credit with the SEC before any such issuances. The actual number of authorized shares ~~that the Company may issue pursuant to the equity line of credit is not determinable as it is based on the market price~~ of the Company’s common stock from ~~time~~200,000,000 to ~~time~~1,000,000,000, and in conjunction therewith, to increase the aggregate number of authorized shares ~~desired~~ to ~~put~~1,010,000,000 shares. See Note 12.

On October 21, 2022, the Board of Directors approved a one-for-100 reverse stock split of its issued and outstanding shares of common stock and a proportional adjustment to ~~Oasis Capital.~~

~~During~~ the ~~24-month term~~existing conversion ratios for each series of the ~~investment agreement,~~Company’s preferred stock. The reverse stock split became effective as of November 3, 2022 (see Note 12). Accordingly, all share and per share amounts for all periods presented in the accompanying consolidated financial statements and notes thereto have been adjusted retroactively, where applicable, to reflect this reverse stock split and adjustment of the preferred stock conversion ratios.

Underwriting Agreement and Public Offering

On May 5, 2022, the Company ~~may request a drawdown on~~entered into an underwriting agreement (the “Underwriting Agreement”) with Alexander Capital, L.P., acting as representative (the “Representative”) of the ~~equity line of credit by delivering a “put notice”~~several underwriters named in the Underwriting Agreement (the “Underwriters”), relating to ~~Oasis Capital stating~~ the ~~dollar amount of shares~~Company’s underwritten the offering (the “Offering”) pursuant to which the Company ~~intends~~agreed to issue and sell ~~to Oasis Capital. The Company may make either an Option 1 or Option 2 request to Oasis Capital. Under Option 1, the purchase price Oasis Capital is required to pay for the~~373,898 shares is the lesser of (i) the lowest traded price of the common stock on the Nasdaq Capital Market on the Clearing Date, which is the date on which Oasis Capital receives the put shares as DWAC shares in its brokerage account, or (ii) the average of the 3 lowest closing sale prices of our Common Stock on the Nasdaq Capital Market during the period of 12 consecutive trading days immediately preceding the Clearing Date. The maximum amount the Company may request in an Option 1 request is $500,000. Under Option 2, the purchase price Oasis Capital is required to pay for the shares is the lesser of (i) 93% of the one (1) lowest traded price of our common stock on the Nasdaq Capital Market during the period of 5 (5) consecutive trading days immediately preceding the put date, or (ii) 93% of the VWAP on the Clearing Date, or (iii) 93% of the closing bid price(the “Firm Shares”) of the Company’s common ~~stock on the Nasdaq Capital Market on the Clearing Date.~~stock. The ~~maximum amount the Company may request in an Option 2 request is $2,000,000.~~

~~2021 Transactions~~

~~On May 13, 2021, the Company’s registration statement on Form S-1 relating~~Firm Shares were sold to the ~~IPO was declared effective by the SEC. In the IPO, which closed on May 18, 2021, the Company issued and sold 2,409,639 shares of common stock~~public at a combined public offering price of ~~$4.15~~$2.50 per share and were purchased by the Underwriters from the Company at a price of $2.30 per share. ~~Additionally,~~The Company also granted the Underwriters a 45-day option to purchase up to an additional 56,085 shares of Common Stock at the same price, which expired and were not purchased.

The shares were sold in the Offering pursuant to a Registration Statement on Form S-1, as amended (File No. 333-264347) (the “Registration Statement”), a Registration Statement on Form S-1 pursuant to 462(b) of the Securities Act of 1933, as amended (File No. 333-264775), and a related prospectus filed with the Securities and Exchange Commission. The public offering closed on May 10, 2022 and the Company ~~issued warrants to purchase 2,771,084~~sold 373,898 shares ~~which includes 361,445 warrants sold upon the partial exercise~~ of ~~the over-allotment option.~~Common Stock for total gross proceeds of $9.3 million. The ~~aggregate~~Company received net proceeds ~~to the Company from the were $8.6~~of $8.1 million after deducting ~~underwriting~~underwriters’ discounts and commissions of ~~$0.8~~$0.7 million and direct offering expenses of ~~$0.6~~$0.5 million.

~~Upon the closing of the Company’s IPO on May 18, 2021, all then-outstanding shares of Preferred Stock converted into an aggregate of 4,027,181 shares of common stock according to their terms.~~

Upon closing of the Company’s IPO, the Company converted outstanding principal totaling $2,680,289 and certain accrued and unpaid interest of the Company’s convertible debt into an aggregate of 1,135,153 shares of common stock. See Note 7.

Upon closing of the Company’s IPO, certain officers and directors converted balances due totaling $257,515 into 152,357 shares of common stock and recorded $233,184 in compensation expense for the shares issued in excess of accrued balances owed. See Note 9.

~~In connection with the H&J and Stateside acquisitions, the Company issued 2,192,771 and 1,101,538 shares of common stock to the respective sellers. See Note 4.~~

~~The Company issued 20,000 shares to the underwriter in connection with its April 2021 note financing.~~

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Pursuant to a consulting agreement, the Company issued 50,000 shares of common stock with a guaranteed equity value of $250,000. In connection with the agreement, the Company recorded a contingent consideration liability of $67,000. See Note 3.

~~In May 2021, an aggregate of 31,881 warrants were exercised for shares of common stock for proceeds of $145,696. In July 2021, warrant holders exercised 355,000 warrants for proceeds of $1,622,350.~~

On June 28, 2021, the Company’s underwriters purchased 361,445 shares of common stock at a public offering price of $4.15 per share pursuant to the exercise of the remaining portion of their over-allotment option. The Company received net proceeds of approximately $1.4 million after deducting underwriting discounts and commissions of $0.1 million.

In connection with the execution of the Oasis Capital EPA, the Company issued Oasis Capital 126,354 shares of common stock (the “Commitment Shares”). Upon nine months from the Execution Date, Oasis may return a portion of the Commitment Shares. As of September 30, 2021, the Company recorded the fair value of the Commitment Shares of $367,696 as deferred offering costs as no financings under the related EPA have occurred.

NOTE 9:8: RELATED PARTY TRANSACTIONS

Employee Backpay, Loans Receivable and Loans Payable

As of September 30, ~~2021~~2022 and December 31, ~~2020,~~2021, due to related parties includes advances from the former officer, Mark Lynn, who also serves as a director, totaling $104,568, and ~~$194,568 respectively, and~~ accrued salary and expense reimbursements of ~~$126,706~~$120,350 and ~~$246,885~~$126,706, respectively, to current officers. ~~Upon closing~~

As of June 30, 2022, due to related parties also included an advance of $25,000 from the ~~IPO, 25,080 shares of common stock were issued to directors as conversion of balances owed.~~

~~The current CEO, Hil Davis, previously advanced funds to~~CEO. In August 2022, the Company ~~for working capital. These prior advances were converted to a note payable totaling $115,000. Upon closing~~issued 1 share of ~~the IPO, 127,278 shares of common~~Series A preferred stock ~~were issued~~ to the CEO ~~as conversion of~~for $25,000. Accordingly, the ~~outstanding note payable and~~due to related accrued interest, accrued compensation and other consideration. As of a result of the transaction, the Company recorded an additional $233,184 in stock compensation expense, which is included in general and administrative expenses in the condensed consolidated statements of operations.parties balance was reduced to $0.

As of September 30, ~~2021,~~2022, H&J had an outstanding note payable of ~~$299,489~~$140,928 owned by the H&J Seller. ~~The note matures on July 10, 2022 and bears interest at 12% per annum.~~

As of September 30, 2021, Stateside had $97,471 in outstanding amounts advances to a company partially owned by the Stateside Seller. The advances are unsecured, non-interest bearing and due on demand. The amount is included in prepaid expenses and other current assets in the consolidated balance sheets.

NOTE ~~10:~~9: SHARE-BASED PAYMENTS
Common Stock Warrants
~~During~~In connection with the ~~nine months ended September 30, 2020,~~April note agreement, the Company granted ~~374,048~~warrants to acquire 12,577 shares of common stock ~~warrants to the venture debt lender with an exercise price of $2.50 per share. The warrants were valued at $139,572 using the below range of inputs using the Black-Scholes model.~~
~~During the Company’s Series A-3 Preferred Stock raise, the Company granted 2,603 common stock~~ ~~warrants~~ at an exercise price of ~~$8.28~~$122.00 per share ~~to a funding platform~~expiring in ~~the nine months ended September 30, 2020.~~

~~Nine Months Ended~~

~~September 30,~~

~~2020~~
~~Risk Free Interest Rate~~
~~1.54 - 1.59~~
%
~~Expected Dividend Yield~~
~~0.00~~
%
~~Expected Volatility~~
~~58.0~~
%
~~Expected Life (years)~~
~~10.00~~

~~Table of Contents~~

In connection with the IPO, the Company issued 2,409,639 warrants and an additional 361,445 warrants to purchase common stock per the over-allotment option. Each warrant will have an exercise price of $4.57 per share (equal to 110% of the offering price of the common stock), will be exercisable upon issuance and will expire five years from issuance.April 2027.
On May ~~13, 2021,~~10, 2022, pursuant to the ~~IPO~~ Underwriting Agreement, the Company issued ~~warrants to~~ the ~~underwriters~~Underwriters’ Warrants to purchase up to an aggregate of ~~120,482~~14,956 shares of common ~~stock with an exercise price of $5.19 per share.~~stock. The ~~warrants~~Underwriters’ Warrants may be exercised beginning on November ~~13, 2021 and will expire five years from issuance.~~1, 2022 until May 5, 2027. The initial exercise price of each Underwriters’ Warrant is $32.50 per share, which represents 130% of the public offering price.
In connection with the ~~Company’s April 2021 note financing,~~July 22 and July 28 notes, the Company issued an aggregate of 41,124 and 27,655 warrants to ~~the lender to~~ purchase ~~up to 120,482 shares of~~ common ~~stock. The warrants have~~stock at an exercise price of ~~$4.15~~$15.20 and $11.30 per share, ~~and are exercisable immediately after issuance.~~respectively. The warrants expire in July 2027.
~~In May 2021, an aggregate of 31,881 warrants were exercised for shares of common stock for proceeds of $145,696. In July 2021, warrant holders exercised 355,000 warrants for proceeds of $1,622,350.~~
AThe following is a summary of ~~information related to common stock warrants for the nine months ended September 30, 2021 is as follows:~~warrant activity:


Common

Weighted

Stock

Average

Warrants

Exercise Price
Outstanding - December 31, 2020

914,539

$
2.66
Granted

3,012,048

4.58
Conversion of preferred stock warrants upon IPO

51,642

7.66
Exercised

(386,881)

4.57
Forfeited

—

—
Outstanding - September 30, 2021

3,591,348

$
4.13
Exercisable at September 30, 2021

3,470,866

$
4.10

~~Preferred Stock Warrants~~
~~A summary of information related to preferred stock warrants for the nine months ended September 30, 2021 is as follows:~~


Preferred

Weighted

Stock

Average

Warrants

Exercise Price
Outstanding - December 31, 2020

806,903

$
0.49
Converted to common stock warrants upon IPO

(806,903)

0.49
Exercised

—

—
Forfeited

—

—
Outstanding - September 30, 2021

—

$
—
Exercisable at September 30, 2021

—

$
—

~~Upon the IPO, all outstanding preferred stock warrants converted into common stock warrants at a ratio of 15.625:1.~~


Common

Weighted

Stock

Average

Warrants

Exercise Price
Outstanding - December 31, 2021

35,801

$
412.00
Granted

96,313

30.71
Exercised

—

Forfeited

—

Outstanding - September 30, 2022

132,114

$
134.13
Exercisable at September 30, 2022

104,459

$
166.65

Stock Options
~~2020 Incentive Stock Plan~~
~~The~~As of September 30, 2022 and December 31, 2021, the Company has adopted a 2020 Omnibus Incentive Stock Plan (the “2020 Plan”). An aggregate of 3,300,000 shares of the Company’s common stock is reserved for issuance and available for awards under the 2020 Plan, including incentivehad 38,951 stock options granted under the 2020 Plan. The 2020 Plan administrator may grant awards to any employee, director, consultant or other person providing services to us or our affiliates. Upon the IPO, 2,712,000 options were granted to executives and directors at anoutstanding with a weighted average exercise price of ~~$4.15~~$362.11 per share. As of September 30, ~~2021, 588,000~~2022, there were 34,073 options ~~were available for future issuance.~~

~~Table of Contents~~

~~A summary of information related to stock options under our 2013 and 2020 Stock Plan for the nine months ended September 30, 2021 is as follows:~~




Weighted

Average

Options

Exercise Price
Outstanding - December 31, 2020

1,163,103

$
2.34
Granted

2,712,000

4.15
Exercised

—

—
Forfeited

—

—
Outstanding - September 30, 2021

3,875,103

$
3.62
Exercisable at September 30, 2021

3,084,831

$
3.61

Weighted average duration (years) to expiration of outstanding options at September 30, 2021

8.27


exercisable.
Stock-based compensation expense of ~~$134,113~~$110,092 and ~~$5,779~~$134,113 was recognized for the three months ended September 30, 2022 and 2021, and ~~2020,~~$368,944 and $4,155,641 ~~and $105,643~~ was recognized for the nine months ~~ended~~ September 30, ~~2021~~2022 and ~~2020,~~2021, respectively. During the nine months ended September ~~30,~~30,2022 and 2021, ~~$537,550~~$43,196 and $5375,550 was recorded to sales and marketing expense, and all other stock compensation was included in general and administrative expense in the condensed consolidated statements of operations. Total unrecognized compensation cost related to non-vested stock option awards as of September 30, ~~2021~~2022 amounted to ~~$1,164,223~~$688,092 and will be recognized over a weighted average period of ~~2.48~~1.56 years.

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NOTE ~~11:~~10: LEASE OBLIGATIONS

In April 2021, the Company entered into a lease agreement for operating space in Los Angeles, California. The lease expires in June 2023 and has monthly base rent payments of $17,257. The lease required a $19,500 deposit.

~~H&J leases office~~ The Company adopted ASC 842 on January 1, 2021 and ~~showroom facilities in Dallas~~recognized a right of use asset and ~~Houston, Texas, and New Orleans, Louisiana. The leases expire at various dates through June 2022 with base rents ranging from $3,400 to $6,500.~~liability of $250,244 using a discount rate of 6.0%.

Stateside leases office and showroom facilities in Los Angeles, California. The leases expire at various dates through November ~~2021~~2022 with base rents ranging from $3,100 to $9,000.

Total rent expense for the three months ended September 30, 2022 and 2021 was $267,041 and ~~2020 was~~ $246,103, and ~~$106,702,~~$736,523 and $551,944 ~~and $570,051~~ for the nine months ~~ended~~end September 30, ~~2021~~2022 and ~~2020,~~2021, respectively.

NOTE ~~12:~~11: CONTINGENCIES

On February 28, 2020, a Company vendor filed a lawsuit against the Company’s non-payment of trade payables totaling $123,000. Such amounts, including expected interest, are included in accounts payable in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such trade payables will be incurred. The Company is making payments each month and this matter will be settled by March 2022.

On March 25, 2020, a Bailey’s product vendor filed a lawsuit against Bailey for non-payment of trade payables totaling $492,390. Approximately the same amount iswas held in accounts payable for this vendor in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such trade payables will be incurred. The Company and product vendor have entered into a settlement, which will require the Company make 10ten monthly payments of approximately $37,000, starting in May 2021. Upon completion of the payment schedule, any remaining amounts will be forgiven. ~~If the Company fails to meet its obligations based on the prescribed time frame, the full amount will be due with interest, less payments made.~~The payment schedule was completed in 2022.

On December 21, 2020, a Company investor filed a lawsuit against DBG for reimbursement of their investment totaling $100,000. Claimed amounts are included in short-term convertible note payable in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such short-term note payable will be incurred. The Company is actively working to resolve this matter.

~~Table of Contents~~

In August 2020 and March 2021, 2two lawsuits were filed against Bailey’s by third-party’s related to prior services rendered. The claims (including fines, fees, and legal expenses) total an aggregate of $96,900. ~~Both cases are~~One matter was settled in ~~the preliminary stages~~February 2022 and the ~~Company believes the claims~~other matter is being actively worked on to ~~be without merit. At this time, the Company is unable to determine potential outcomes but does not believe risk of loss is probable.~~achieve settlement.

On September 24, 2020 a Bailey’s product vendor filed a lawsuit against Bailey’s non-payment of trade payables totaling approximately $481,000 and additional damages of approximately $296,000. Claimed amounts for trade payables are included in accounts payable in the accompanying consolidated balance sheets, net of payments made. ~~The~~In December 2021, the Company ~~does~~reached a settlement; however, the settlement terms were not ~~believe~~met and a judgement was entered against the Company in the amount of $469,000.

All claims above, to the extent management believes it will be liable, ~~for additional damages and therefore the Company does not believe additional accrual is needed over what is~~have been included in accounts payable ~~at this time. The Company plans to contest any such damages vigorously.~~and accrued expenses and other liabilities in the consolidated balance sheet as of September 30, 2022.

Except as may be set forth above the Company is not a party to any legal proceedings, and the Company is not aware of any claims or actions pending or threatened against us. In the future, the Company might from time to time become involved in litigation relating to claims arising from its ordinary course of business, the resolution of which the Company does not anticipate would have a material adverse impact on our financial position, results of operations or cash flows.

~~NOTE 13: INCOME TAXES~~

~~The Company recorded a tax benefit of~~ ~~$1,100,200~~ for the nine months ended September 30, 2021 related to a full release of its valuation allowance pertaining to the acquisition of H&J (see Note 4). The acquisition of H&J created a deferred tax liability position, and those deferred tax liabilities can be used as a source of income for the Company’s existing deferred tax assets.

NOTE ~~14:~~12: SUBSEQUENT EVENTS
Management’s Evaluation
On October ~~1, 2021, FirstFire Global Opportunities Fund,~~13, 2022, Digital Brands Group, Inc., a Delaware corporation (the “Company” or “DBG”), entered into a Second Amended and Restated Membership Interest Purchase Agreement (the “Agreement”) with Moise Emquies, George Levy, Matthieu Leblan and Carol Ann Emquies (“Sellers”), Sunnyside, LLC, a California limited liability company (“~~FirstFire”~~Sundry”) ~~purchased from~~, and George Levy as the Sellers’ representative (the “Sellers’ Representative”), pursuant to which the Company will acquire all of the issued and outstanding membership interests of Sundry (such transaction, the “Acquisition”).
Pursuant to the Agreement, Sellers, as the holders of all of the outstanding membership interests of Sundry, will exchange all of such membership interests for (i) $7.5 million in cash, of which (a) $2.5 million first shall be paid to each of George Levy and Matthieu

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Leblan (for a ~~senior secured convertible note~~total of $5 million); (b) $900,000 will be used to pay off outstanding indebtedness of Sundry and (c) the remaining $1.6 million will be paid to each of the Sellers, Jenny Murphy and Elodie Crichi pro rata in accordance to the percentages set forth in the Agreement; (ii) $5.5 million in promissory notes issued by the Company to each of the Sellers, Jenny Murphy and Elodie Crichi pro rata in accordance to the percentage set forth in the Agreement; and (iii) $1 million paid in the Company's common stock, with a par value of $0.0001 per share (the ~~“FirstFire Note”~~“Buyer Shares”), ~~with~~at $11 per share, which is the per share closing price of the Buyer Shares on Nasdaq on October 13, 2022 (the “Issuance Price”) issued to each of the Sellers, Jenny Murphy and Elodie Crichi pro rata in accordance to the percentage set forth in the Agreement. Each promissory note carries an initial per annual interest rate of ~~6% per annum, having~~eight percent (8)% and a ~~face value of $1,575,000 for a total purchase price of $1,500,000, secured by an all assets of the Company. The Company received net proceeds of $1,380,000.~~

~~The FirstFire Note, in the principal amount of $1,575,000, bears interest at 6% per annum and is due and payable 18 months from the~~maturity date of ~~issuance, unless sooner converted. The FirstFire Note is convertible at~~February 15, 2023.

On October 13, 2022, the ~~option~~Company amended its Amended and Restated Certificate of ~~FirstFire into~~Incorporation to increase to increase the number of authorized shares of the Company’s common stock atfrom 200,000,000 to 1,000,000,000, and in conjunction therewith, to increase the aggregate number of authorized shares to 1,010,000,000 shares.

On October 21, 2022, the Board of Directors approved a one-for-100 reverse stock split of its issued and outstanding shares of common stock and a proportional adjustment to the existing conversion ~~price (the “FirstFire Conversion Price”) which is the lesser of (i) 130%~~ratios for each series of the ~~closing price on~~Company’s preferred stock (see Note 7). The reverse stock split became effective as of November 3, 2022.

From October 1, 2022 through the ~~last trading day prior to~~issuance date, the ~~issue date, and (ii) 90%~~Company has converted approximately $5.5 million of the ~~average of the 2 lowest VWAPs during the 5 consecutive trading day period preceding the delivery of the notice of conversion.~~Oasis and FirstFire is not permitted to submit conversion notices in any thirty day period having conversion amounts equaling, in the aggregate, in excess of $500,000. If the FirstFire Conversion Price set forth in any conversion notice is less than $3.00 per share, the Company, at its sole option, may elect to pay the applicable conversion amount in cash rather than issuenotes into 543,845 shares of ~~its~~ common stock.

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our unaudited condensed financial statements and related notes appearing elsewhere in this Quarterly Report on Form 10-Q and our audited financial statements and related notes for the year ended December 31, ~~2020~~2021 included in ~~our final prospectus for our initial public offering (the “IPO”) of our common stock~~Annual Report on Form 10-K filed with the Securities and Exchange Commission, or SEC ~~pursuant to Rule 424(b)(4)~~ on ~~May 17, 2021, which we refer to as the Prospectus.~~March 31, 2022.
Some of the statements contained in this discussion and analysis or set forth elsewhere in this Quarterly Report on Form 10-Q, including information with respect to our plans and strategy for our business, constitute forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. We have based these forward-looking statements on our current expectations and projections about future events. The following information and any forward-looking statements should be considered in light of factors discussed elsewhere in this Quarterly Report on Form 10-Q, particularly including those risks identified in Part II-Item 1A “Risk Factors” and our other filings with the SEC.
Our actual results and timing of certain events may differ materially from the results discussed, projected, anticipated, or indicated in any forward-looking statements. We caution you that forward-looking statements are not guarantees of future performance and that our actual results of operations, financial condition and liquidity, and the development of the industry in which we operate may differ materially from the forward-looking statements contained in this Quarterly Report on Form 10-Q. Statements made herein are as of the date of the filing of this Form 10-Q with the SEC and should not be relied upon as of any subsequent date. Even if our results of operations, financial condition and liquidity, and the development of the industry in which we operate are consistent with the forward-looking statements contained in this Quarterly Report on Form 10-Q, they may not be predictive of results or developments in future periods. We disclaim any obligation, except as specifically required by law and the rules of the SEC, to publicly update or revise any such statements to reflect any change in our expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those set forth in the forward-looking statements.
Business Overview
~~We offer~~Digital Brands Group is a ~~wide~~curated collection of lifestyle brands, including Bailey 44, DSTLD, Harper & Jones, Stateside and ACE Studios, that offers a variety of apparel products through ~~numerous brands on a both~~ direct-to-consumer and wholesale ~~basis.~~distribution. Our complementary brand portfolio provides us with the unique opportunity to cross merchandise our brands. We aim for our customers to wear our brands head to toe and to capture what we call “closet share” by gaining insight into their preferences to create targeted and personalized content specific to their cohort. Operating our brands under one portfolio provides us with the ability to better utilize our technological, human capital and operational capabilities across all brands. As a result, we have ~~created~~been able to realize operational efficiencies and continue to identify additional cost saving opportunities to scale our brands and overall portfolio.
Our portfolio currently consists of four significant brands that leverage our three channels: our websites, wholesale and our own stores.
● Bailey 44 (“Baily”) combines beautiful, luxe fabrics and on-trend designs to create sophisticated ready-to-wear capsules for women on-the-go. Designing for real life, this brand focuses on feeling and comfort rather than how it looks on a runway. Bailey 44 is primarily a wholesale brand, which we are transitioning to a digital, direct-to-consumer brand.
● DSTLD offers stylish high-quality garments without the luxury retail markup valuing customer experience over labels. DSTLD is primarily a digital direct-to-consumer brand, to which we recently added select wholesale retailers to generate brand awareness.
● Harper & Jones (H&J) was built with the goal of inspiring men to dress with intention. It offers hand- crafted custom fit suits for those looking for a premium experience. Harper & Jones is primarily a direct-to-consumer brand using its own showrooms.
● Stateside is an elevated, America first brand with all knitting, dyeing, cutting and sewing sourced and manufactured locally in Los Angeles. The collection is influenced by the evolution of the classic t-shirt offering a simple yet elegant look. Stateside is primarily a wholesale brand that we will be transitioning to a digital, direct-to-consumer brand.

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We believe that successful apparel brands sell in all revenue channels. However, each channel offers different margin structures and requires different customer acquisition and retention strategies. We were founded as a ~~business model derived from~~digital-first retailer that has strategically expanded into select wholesale and direct retail channels. We strive to strategically create omnichannel strategies for each of our ~~founding~~brands that blend physical and online channels to engage consumers in the channel of their choosing. Our products are sold direct-to-consumers principally through our websites and our own showrooms, but also through our wholesale channel, primarily in specialty stores and select department stores. With the continued expansion of our wholesale distribution, we believe developing an omnichannel solution further strengthens our ability to efficiently acquire and retain customers while also driving high customer lifetime value.

We believe that by leveraging a physical footprint to acquire customers and increase brand awareness, we can use digital marketing to focus on retention and a very tight, disciplined high value new customer acquisition strategy, especially targeting potential customers lower in the sales funnel. Building a direct relationship with the customer as the customer transacts directly with us allows us to better understand our customer’s preferences and shopping habits. Our substantial experience as a company originally founded as a digitally native-first ~~vertical brand. Digital native first brands are brands founded as e-commerce driven businesses, where~~retailer gives us the ability to strategically review and analyze the customer’s data, including contact information, browsing and shopping cart data, purchase history and style preferences. This in turn has the effect of lowering our inventory risk and cash needs since we can order and replenish product based on the data from our online sales ~~constitute a meaningful percentage of net~~history, replenish specific inventory by size, color and SKU based on real times sales ~~although they often subsequently also expand into wholesale or direct retail channels. Unlike typical e-commerce brands, as a digitally native vertical brand we~~data, and control our ~~own distribution, sourcing products directly from our third-party manufacturers~~mark-down and ~~selling directly~~promotional strategies versus being told what mark downs and promotions we have to offer by the ~~end consumer. We focus on owning the customer’s “closet share” by leveraging their data~~department stores and ~~purchase history to create personalized targeted content and looks for that specific customer cohort which includes products across our brands.~~boutique retailers.

We define “closet share” as the percentage (“share”) of a customer’s clothing units that (“of closet”) she or he owns in her or his closet and the amount of those units that go to the brands that are selling these units. For example, if a customer buys 20 units of clothing a year and the brands that we own represent 10 of those units purchased, then our closet share is 50% of that customer’s closet, or 10 of our branded units divided by 20 units they purchased in entirety. Closet share is a similar concept to the widely used term wallet share, it is just specific to the customer’s closet. The higher our closet share, the higher our revenue as higher closet share suggests the customer is purchasing more of our brands than our competitors.

We have strategically expanded into an omnichannel brand offering these styles and content not only on-line but at selected wholesale and retail storefronts. We believe this approach allows us opportunities to successfully drive Lifetime Value (“LTV”) while increasing new customer growth. We define Lifetime Value or LTV as an estimate of the average revenue that a customer will generate throughout their lifespan as our customer. This value/revenue of a customer helps us determine many economic decisions, such as marketing budgets per marketing channel, retention versus acquisition decisions, unit level economics, profitability and revenue forecasting.

We believe that a successful apparel brand needs to sell in every revenue channel. However, each channel offers different margin structures and requires different customer acquisition and retention strategies. We were founded as a digital-first retailer which has strategically expanded into select wholesale and direct retail channels. We strive to strategically create omnichannel strategies that blend physical and online channels to engage consumers in the channel of their choosing. Our products are sold direct-to consumers principally through our websites, but also through our wholesale channel, primarily in specialty stores and select department stores, and our own showrooms. We currently offer products under the DSTLD, Bailey 44, Harper & Jones and Stateside brands. Bailey is primarily a

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wholesale brand, which we have begun to transition to a digital, direct-to-consumer brand. DSTLD is primarily a digital direct-to consumer brand, to which we recently added select wholesale retailers to create more brand awareness. Harper & Jones is primarily a direct-to-consumer brand using its own showrooms. Stateside is primarily a digital, direct-to-consumer brand. We intend to leverage all three channels (our websites, wholesale and our own stores) for all our brands. Every brand will have a different revenue mix by channel based on optimizing revenue and margin in each channel for each brand, which includes factoring in customer acquisition costs and retention rates by channel and brand.

We acquired Bailey in February 2020, H&J in May 2021 and Stateside in August 2021. We agreed on the consideration that we ~~are paying~~paid in each acquisition in the course of arm’s length negotiations with the holders of the membership interests in each of Bailey, H&J and Stateside. In determining and negotiating this consideration, we relied on the experience and judgment of our management and our evaluation of the potential synergies that could be achieved in combining the operations of Bailey, H&J and Stateside. We did not obtain independent valuations, appraisals or fairness opinions to support the consideration that we paid/agreed to pay.

~~We agreed on the consideration that we are paying in each acquisition in the course of arm’s length negotiations with the holders of the membership interests in each Bailey, H&J and Stateside.~~

Material Trends, Events and Uncertainties

COVID-19

~~In March 2020,~~After the ~~World Health Organization declared the outbreak of a novel coronavirus (“COVID-19”) a pandemic. As the global spread~~impact of COVID-19, continues, DBG remains first and foremost focused on a people-first approach that prioritizes the health and well-being of its employees, customers, trade partners and consumers. To help mitigate the spread of COVID-19, DBG has modified its business practices, including in response to legislation, executive orders and guidance from government entities and healthcare authorities (collectively, “COVID-19 Directives”). These directives include the temporary closing of offices and retail stores, instituting travel bans and restrictions and implementing health and safety measures including social distancing and quarantines.

Our digital platform remains a high priority through which its brands stay connected with consumer communities while providing experiential content. In accordance with local government guidelines and in consultation with the guidance of global health professionals, we have implemented measures designed to ensure the health, safety and well-being of associates employed in its distribution and fulfillment center. Many of these facilities remain operational and support digital consumer engagement with its brands and to service retail partners as needed.

Our business has been, and will continue to be, impacted by the effects of the COVID-19 global pandemic in countries where our suppliers, third-party service providers or consumers are located. These effects include recommendations or mandates from governmental authorities to close businesses, limit travel, avoid large gatherings or to self-quarantine, as well as temporary closures and decreased operations of the facilities of our suppliers, service providers and customers. The impacts on us have included, and in the future could include, but are not limited to:

● significant uncertainty and turmoil in global economic and financial market conditions causing, among other things: decreased consumer confidence and decreased consumer spending, now and in the mid and long-term. Specifically, COVID has impacted our business in several ways, including store closings, supply chain disruptions and delivery delays, meaningfully lower net revenue, furloughs and layoffs of 52 employees and increased costs to operate our warehouse to ensure a healthy and safe work environment. Approximately 220 boutique stores where we sold our products closed temporarily and permanently in 2020 and into 2021, representing a reduction in approximately 40% of such stores prior to COVID. Additionally, approximately 40 department stores that carried our

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products have closed as well, representing a reduction of approximately 35% of such stores prior to COVID. We do not anticipate the department stores will open those stores back up, and we do not anticipate a majority of the closed boutique stores will reopen. We also waited to hire a new designer until the summer, once we knew that stores would open back up at some capacity. The delay in hiring a new designer caused a delay in the collections being shown, sold, and shipped. Sales of new collections commenced in the second quarter of 2021.

● inability to access financing in the credit and capital markets at reasonable rates (or at all) in the event we, or our suppliers find it desirable to do so, increased exposure to fluctuations in foreign currency exchange rates relative to the U.S. Dollar, and volatility in the availability and prices for commodities and raw materials we use for our products and in our supply chain. Specifically, the pandemic shut down our supply chain for several months in 2020, and delayed deliveries throughout the year.

● inability to meet our consumers’ needs for inventory production and fulfillment due to disruptions in our supply chain and increased costs associated with mitigating the effects of the pandemic caused by, among other things: reduction or loss of workforce due to illness, quarantine or other restrictions or facility closures, scarcity of and/or increased prices for raw materials, scrutiny or embargoing of goods produced in infected areas, and increased freight and logistics costs, expenses and times; failure of third parties on which we rely, including our suppliers, customers, distributors, service providers and commercial banks, to meet their obligations to us or to timely meet those obligations, or significant disruptions in their ability to do so, which may be caused by their own financial or operational difficulties, including business failure or insolvency and collectability of existing receivables; and

● significant changes in the conditions in markets in which we do business, including quarantines, governmental or regulatory actions, closures or other restrictions that limit or close our operating and manufacturing facilities and restrict our employees’ ability to perform necessary business functions, including operations necessary for the design, development, production, distribution, sale, marketing and support of our products. Specifically, we had to furlough and layoff a significant amount of employees to adjust to our lower revenues.

The COVID-19 pandemic is ongoing and dynamic in nature, and continues to drive global uncertainty and disruption. As a result, COVID-19 had a significant negative impact on the Company’s business, including the consolidated financial condition, results of operations and cash flows throughout 2020 and the first nine months of 2021. While we are not able to determine the ultimate length and severity of the COVID-19 pandemic, we expect store closures, an anticipated reduction in traffic once stores initially reopen and a highly promotional marketplace will continue to have a negative impact on our financial performance through the balance of 2021.

~~DBG has~~ implemented cost controls to reduce discretionary spending to help mitigate the loss of sales and to conserve cash while continuing to support employees. ~~DBG is~~We are also assessing ~~its~~our forward inventory purchase commitments to ensure proper matching of supply and demand, which will result in an overall reduction in future commitments. As ~~DBG continues~~we continue to actively monitor the situation, we may take further actions that affect our operations.

~~Although~~Supply Chain Disruptions

We are subject to global supply chain disruptions, which may include longer lead times for raw fabrics, inbound shipping and longer production times. Supply chain issues have specifically impacted the ~~Company has taken several measures~~following for our brands:

●

Increased costs in raw materials from fabric prices, which have increased 10% to 100% depending on the fabric, the time of year, and the origin of the fabric, as well as where the fabric is being shipped;

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Increased cost per kilo to ship via sea or air, which has increased from 25% to 300% depending on the time of year and from the country we are shipping from;

●

Increased transit time via sea or air, which have increased by two weeks to two months; and

●

Increased labor costs for producing the finished goods, which have increased 5% to 25% depending on the country and the labor skill required to produce the goods.

Seasonality

Our quarterly operating results vary due to ~~maximize liquidity~~the seasonality of our individual brands, and ~~flexibility to maintain operations during~~are historically stronger in the ~~disruptions caused by the COVID-19 pandemic, uncertainty regarding the duration and severity~~second half of the COVID-19 pandemic, governmental actions in response to the pandemic, and the impact on us and our consumers, customers and suppliers, there is no certainty that the measures we take will be sufficient to mitigate the risks posed by COVID-19.calendar year.

Components of Our Results of Operations

Net Revenue

DSTLD sells its products to our customers directly through our website. In those cases, sales, net represents total sales less returns, promotions, and discounts.

Bailey sells its products directly to customers. Bailey also sells its products indirectly through wholesale channels that include third-party online channels and physical channels such as specialty retailers and department stores.

H&J sells its products directly to customers through their showrooms and sales reps.

Stateside sells its products directly to customers. Stateside also sells its products indirectly through wholesale channels that include third-party online channels and physical channels such as specialty retailers and department stores.

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Cost of Net Revenue

DSTLD, Bailey and Stateside’s cost of net revenue include direct cost of purchased merchandise; inventory shrinkage; inventory adjustments due to obsolescence, including excess and slow-moving inventory and lower of cost and net realizable reserves, duties; and inbound freight.

H&J’s cost of net revenue sold is associated with procuring fabric and custom tailoring each garment.

Operating Expenses

Our operating expenses include all operating costs not included in cost of net revenues. These costs consist of general and administrative, sales and marketing, and fulfillment and shipping expense to the customer.

General and administrative expenses consist primarily of all payroll and payroll-related expenses, stock-based compensation, professional fees, insurance, software costs, and expenses related to our operations at our headquarters, including utilities, depreciation and amortization, and other costs related to the administration of our business.

Sales and marketing expense primarily includes digital advertising; photo shoots for wholesale and direct-to-consumer communications, including email, social media and digital advertisements; and commission expenses associated with sales representatives.

We expect to incur additional expenses as a result of operating as a public company, including costs to comply with the rules and regulations applicable to companies listed on a national securities exchange, costs related to compliance and reporting obligations pursuant to the rules and regulations of the SEC and higher expenses for insurance, investor relations and professional services. We expect these costs will increase our operating costs.

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Distribution expenses includes costs paid to our third-party logistics provider, packaging and shipping costs to the customer from the warehouse and any returns from the customer to the warehouse.

At each reporting period, we estimate changes in the fair value of contingent consideration and recognize any change in fair in our consolidated statement of operations, which is included in operating expenses. Additionally, amortization of the identifiable intangibles acquired in the acquisitions is also included in operating expenses.

Interest Expense

Interest expense consists primarily of interest related to our debt outstanding to our senior lender, convertible debt, and other interest bearing liabilities.

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Results of Operations

Three Months Ended September 30, ~~2021~~2022 compared to Three Months Ended September 30, ~~2020~~2021

The following table presents our results of operations for the three months ended September 30, ~~2021~~2022 and ~~2020:~~2021:


	Three Months Ended				Three Months Ended
	September 30,				September 30,
	2021		2020		2022		2021
Net revenues	$	2,163,280	$	1,234,805	$	3,424,522	$	2,163,280
Cost of net revenues		954,137		1,729,709		1,771,178		954,137
Gross profit (loss)		1,209,143		(494,904)
Operating expenses		9,121,907		2,901,364
Gross profit						1,653,344		1,209,143
General and administrative						3,624,841		3,720,863
Sales and marketing						1,225,417		1,307,219
Other operating expenses						(605,148)		4,093,825
Operating loss		(7,912,764)		(3,396,268)		(2,591,766)		(7,912,764)
Other expenses		(1,025,283)		(518,312)		(2,302,706)		(1,025,283)
Loss before provision for income taxes		(8,938,047)		(3,914,580)		(4,894,472)		(8,938,047)
Provision for income taxes		—		(276)		—		—
Net loss	$	(8,938,047)	$	(3,914,856)	$	(4,894,472)	$	(8,938,047)

Net Revenues

Revenues increased by ~~$0.9~~$1.2 million to ~~$2.2~~$3.4 million for the three months ended September 30, ~~2021,~~2022, compared to ~~$1.2~~$2.2 million in the corresponding fiscal period in ~~2020.~~2021. The increase was primarily due to full results in 2022 pertaining to the acquisition of ~~H&J in May 2021 and~~ Stateside in August ~~2021.~~2021, as well we increased results from the Company’s other brands including Bailey.

Gross Profit ~~(Loss)~~

Our gross profit increased by ~~$1.7~~$0.5 million for the three months ended September 30, ~~2021~~2022 to ~~$1.2~~$1.7 million from a gross ~~loss~~profit of ~~($0.5)~~$1.2 million for the corresponding fiscal period in ~~2020.~~2021. The increase in gross margin was primarily attributable to increased revenue in the three months ended September 30, ~~2021~~2022 and the gross profit achieved by ~~H&J and~~ Stateside since the ~~acquisitions, as well as mark downs to net realizable value of DBG and Bailey’s inventory in the third quarter of 2020. due to the effects of COVID.~~acquisition.

Our gross margin was 48.3% for three months ended September 30, 2022 compared to 55.9% for the three months ended September 30, ~~2021 compared to (40.1)% for the three months ended September 30, 2020.~~2021. The ~~increase~~decrease in the gross margin was due to H&J and Stateside’s higher margins in 2021, as well as ~~mark downs to net realizable value~~lower margins achieved by Bailey in 2022.

Table of ~~DBG and Bailey’s inventory in the third quarter of 2020. due to the effects of COVID.~~Contents

Operating Expenses

Our operating expenses ~~increased~~decreased by ~~$6.2~~$4.9 million for the three months ended September 30, ~~2021~~2022 to ~~$9.1~~$4.2 million compared to ~~$2.9~~$9.1 million for the corresponding fiscal period in ~~2020.~~2021. The ~~increase~~decrease in operating expenses was primarily due to the change in fair value of contingent consideration of $4.0 million in 2021, as well as ~~increased professional fees,~~slightly lower marketing and general and administrative expenses ~~and investor relations costs.~~in 2022 due to various cost cutting measures. We expect operating expenses to increase in total dollars and as a percentage of revenues as our revenue base increases.

Other ~~Expenses~~Income (Expenses)

Other income/expenses increased by ~~$0.5~~$1.3 million to ~~$1.0~~$2.3 million in the three months ended September 30, ~~2021~~2022 compared to ~~$0.5~~other expenses of $1.0 million in the corresponding fiscal period in ~~2020.~~2021. The increase in ~~the~~ other ~~expense~~expenses in 2022 was primarily due to the ~~change in fair value~~amortization of ~~derivative liability pertaining to~~debt discount and interest expense on the ~~Oasis Note.~~Company’s outstanding notes.

Net Loss

Our net loss ~~increased~~decreased by ~~$5.0~~$4. million to a loss of $4.9 million for the three months ended September 30, 2022 compared to a loss of $8.9 million for the ~~three months ended September 30, 2021 compared to a loss of $3.9 million for the~~ corresponding fiscal period in ~~2020~~2021 primarily due to ~~change in fair value of contingent consideration of $4.0 million, as well as increased professional fees, marketing~~less operating expenses ~~and investor relations costs, partially offset~~driven by ~~higher gross profit. A majority of the increase was due to~~ the change in fair value of contingent ~~consideration of $4.0 million, as well as increased professional fees, marketing expenses and investor relations costs.~~consideration.

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Nine months Ended September 30, 2022 compared to Three Months Ended September 30, 2021 ~~compared to Nine Months Ended September 30, 2020~~

The following table presents our results of operations for the nine months ended September 30, ~~2021~~2022 and ~~2020:~~2021:


	Nine Months Ended				Nine Months Ended
	September 30,				September 30,
	2021		2020		2022		2021
Net revenues	$	3,575,214	$	4,475,507	$	10,595,933	$	3,575,214
Cost of net revenues		2,179,023		3,884,864		5,298,011		2,179,023
Gross profit		1,396,191		590,643		5,297,922		1,396,191
Operating expenses		22,500,331		7,458,722
General and administrative						13,226,308		12,820,841
Sales and marketing						3,971,280		2,401,322
Other operating expenses						6,940,865		7,278,168
Operating loss		(21,104,140)		(6,868,079)		(18,840,531)		(21,104,140)
Other expenses		(2,655,460)		(1,207,244)		(3,420,807)		(2,655,460)
Loss before provision for income taxes		(23,759,600)		(8,075,323)		(22,261,338)		(23,759,600)
Provision for income taxes		1,100,120		(13,657)		—		1,100,120
Net loss	$	(22,659,480)	$	(8,088,980)	$	(22,261,338)	$	(22,659,480)

Net Revenues

~~Revenue decreased~~Revenues increased by ~~$0.9~~$7.0 million to ~~$3.6~~$10.6 million for the nine months ended September 30, ~~2021,~~2022, compared to ~~$4.5~~$3.6 million in the corresponding fiscal period in ~~2020.~~2021. The ~~decrease is~~increase was primarily due to ~~the~~ full ~~effects of COVID-19 on the operations of Bailey~~results in ~~the winter of 2021, partially offset by the increase in revenue due~~2022 pertaining to the acquisition of H&J in May 2021 and Stateside in August 2021.

Gross Profit

Our gross profit increased by ~~$0.8~~$3.9 million for the nine months ended September 30, ~~2021~~2022 to ~~$1.4~~$5.3 million from ~~$0.6~~a gross profit of $1.4 million for the corresponding fiscal period in ~~2020.~~2021. The increase in gross margin was primarily attributable to ~~the margins achieved by H&J and Stateside, as well as significant write-downs to inventory in 2020, partially offset by lower revenues~~increased revenue in the nine months ended September 30, 2022 and the gross profit achieved by H&J and Stateside since the acquisitions, as well as discounting and liquidation measures by both DBG and Bailey to sell aged inventory in 2021.

Our gross margin was 50.0% for nine months ended September 30, 2022 compared to 39.1% for the nine months ended September 30, ~~2021 compared to 13.2% for the nine months ended September 30, 2020.~~2021. The increase in inthe gross margin was due ~~margins per our~~to H&J and ~~Stateside acquisitions,~~Stateside’s margins in 2021, as well as ~~mark downs to net realizable value of~~discounting and liquidation measures by both DBG and ~~Bailey’s~~Bailey to sell aged inventory in ~~the third quarter of 2020~~

~~Operating Expenses~~

Our operating expenses increased by $15.0 million for the nine months ended September 30, 2021 to $22.5 million compared to $7.5 million for the corresponding fiscal period in 2020. The increase in operating expenses was primarily due to non-cash charges incurred in 2021 upon the IPO and acquisition of H&J, including stock-based compensation expense of $4.0 million and the change in fair value of contingent consideration of $7.0 million, as well as increased professional fees, marketing costs and investor relations costs. We expect operating expenses to increase in total dollars and as a percentage of revenues as our revenue base increases.

~~Other Expenses~~

Other expenses increased by $1.5 million to $2.7 million in the nine months ended September 30, 2021 compared to $1.2 million in the corresponding fiscal period in 2020. The increase in the other expense was primarily due to interest expense from the April 2021 note which was fully amortized during the second quarter of 2021, amortization of debt discounts recorded upon debt conversions during the IPO and the change in the fair value of the Company’s derivative liability issued in August 2021.

~~Net Loss~~

Our net loss increased by $14.6 million to a loss of $22.7 million for the nine months ended September 30, 2021 compared to a loss of $8.1 million for the corresponding fiscal period in 2020 primarily due to our increased operating expenses, partially offset by a higher gross profit and tax benefit recorded in 2021. The majority of the increase was primarily due to non-cash charges incurred in 2021 upon the IPO and acquisition of H&J, including stock-based compensation expense of $4.0 million and the change in fair value of contingent consideration of $7.0 million, as well as increased professional fees, marketing costs and investor relations costs.

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Operating Expenses

Our operating expenses increased by $1.6 million for the nine months ended September 30, 2022 to $24.1 million compared to $22.5 million for the corresponding fiscal period in 2021. The increase in operating expenses was primarily due to increased general and administrative and marketing expenses due to full scale operations of all subsidiaries in 2022.

Other Income (Expenses)

Other expenses increased by $0.8 million to $3.4 million in the nine months ended September 30, 2022 compared to other expenses of $2.7 million in the corresponding fiscal period in 2021. The increase in other expenses in 2022 was primarily due to amortization of debt discount and related interest expense, partially offset by the change in fair value of derivative liability and PPP forgiveness.

Net Loss

Our net loss increased by $3.6 million to a loss of $17.4 million for the nine months ended September 30, 2022 compared to a loss of $13.7 million for the corresponding fiscal period in 2021 primarily due to increased operating expenses driven by the change in fair value of contingent consideration partially offset by the higher gross profit.

Liquidity and Capital Resources

~~We expect that the measures described below will be sufficient to fund its operating expenses, debt obligations~~Each of DBG, Bailey, H&J and Stateside has historically funded operations with internally generated cash flow and borrowings and capital ~~expenditure requirements for at least one year~~raises. Changes in working capital, most notably accounts receivable, are driven primarily by levels of business activity. Historically each of DBG, Bailey, H&J and Stateside has maintained credit line facilities to support such working capital needs and makes repayments on that facility with excess cash flow from ~~the date these consolidated financial statements are issued.~~operations.

As of September 30, 2022, we had cash of $195,399, but we had a working capital deficit of $40.7 million. The Company requires significant capital to meet its obligations as they become due. These factors raise substantial doubt about our Company’s ability to continue as a going concern. Throughout the next twelve months, the Company ~~intends to fund its operations primarily from the funds raised through the equity line of credit agreement. The Company also plans to pursue secondary offerings through early 2022.~~

~~The Company also~~ plans to continue to fund its capital funding needs through a combination of public or private equity offerings, debt financings or other sources. There can be no assurance as to the availability or terms upon which such financing and capital might be available in the future. If the Company is unable to secure additional funding, it may be forced to curtail ~~or suspend~~ its business ~~plans.~~plans or file for bankruptcy protection.

On May 10, 2022, the Company sold 373,898 shares of its common stock pursuant to a Registration Statement on Form S-1 and related prospectus at a public offering price of $2.50 per share. The net proceeds from the offering, after deducting underwriting discounts and commissions and other offering expenses payable by the Company, was $8.1 million.

Cash Flow Activities

The following table presents selected captions from our condensed statement of cash flows for the nine months ended September 30, ~~2021~~2022 and ~~2020:~~2021:


	Nine Months Ended				Nine Months Ended
	September 30,				September 30,
	2021		2020		2022		2021
Net cash provided by operating activities:
Net loss	$	(22,659,480)	$	(8,088,980)	$	(22,261,338)	$	(22,659,480)
Non-cash adjustments	$	12,279,846	$	2,160,584	$	10,638,677	$	12,279,846
Change in operating assets and liabilities	$	(1,096,380)	$	4,778,787	$	2,932,803	$	(1,096,379)
Net cash used in operating activities	$	(11,476,014)	$	(1,149,609)	$	(8,689,857)	$	(11,476,014)
Net cash used in investing activities	$	(5,523,982)	$	(70,642)	$	(5,533)	$	(5,523,982)
Net cash provided by financing activities	$	16,678,537	$	1,461,841	$	8,362,395	$	16,678,537
Net change in cash	$	(321,459)	$	241,590	$	(332,995)	$	(321,459)

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Cash Flows Used In Operating Activities

Our cash used by operating activities ~~increased~~decreased by ~~$10.3~~$2.6 million to cash used of $8.9 million for the nine months ended September 30, 2022 as compared to cash used of $11.5 million for the ~~nine months ended September 30, 2021 as compared to cash used of $1.2 million for the~~ corresponding fiscal period in ~~2020.~~2021. The ~~increase~~decrease in net cash used in operating activities was primarily driven by ~~our higher net loss and less cash provided by~~ changes in our operating assets and liabilities in ~~2021, partially offset by an increase in non-cash charges.~~2022.

Cash Flows Provided By Investing Activities

~~Our cash used in investing activities was $5.5 million in the nine months ended September 30, 2021 as compared to cash used of $0.1 million for the corresponding fiscal period in 2020.~~ Cash used in 2021 was primarily related to the cash consideration in the H&J and Stateside acquisitions. ~~Cash used during 2020 was primarily related to purchases of property and equipment, partially offset by cash generated due to the acquisition of Bailey and deposits.~~

Cash Flows Provided by Financing Activities

Cash provided by financing activities was ~~$16.7~~$8.4 million for the nine months ended September 30, ~~2021~~2022, compared to ~~cash provided of $1.5~~$16.7 million for the corresponding fiscal period in ~~2020.~~2021. Cash inflows in the nine months ended September 30, 2022 were primarily related to $7.3 million in equity proceeds after offering costs, $3.8 million from convertible notes and loans, partially offset by note repayments of $3.1 million. Cash inflows in the nine months ended September 30, 2021 were primarily related to $8.6 million in net proceeds from the IPO after deducting underwriting discounts and commissions and offering expenses, as well as $1.4 million in net proceeds from the underwriter’s exercise of their over-allotment option. Cash was also generated in 2021 from proceeds from loan payables of $2.6 million, exercises of warrants of $1.8 million and proceeds from convertible notes payable of $5.1 million, partially offset by loan and note repayments of $2.0 million.

Cash inflows in the nine months ended September 30, 2020 were primarily related to proceeds from PPP and SBA loans of $1.7 million, proceeds from our Series A-3 and CF preferred stock for $0.7 million and proceeds from venture debt of $0.9 million.

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Contractual Obligations and Commitments

In March 2017, we entered into a senior credit agreement with an outside lender for up to $4,000,000, dependent upon the achievement of certain milestones. The initial close amount was a minimum of $1,345,000. The loan bears interest at 12.5% per annum, compounded monthly, including fees. A 5% closing fee is due upon each closing, legal and accounting fees of up to $40,000, and management fees of $4,167-$5,000 per month. In September 2022, the entire outstanding principal was converted into preferred stock.

As of September 30, ~~2021, we owed our senior secured lender approximately $6.0 million that is due on the scheduled maturity date of December 31, 2022.~~

If we consummated a follow-on public offering on or before July 31, 2021, we were required to make a $3,000,000 payment on the loan within five business days after such public offering. In addition, if we consummated an additional follow-on offering thereafter on or before September 30, 2021, we were required to make another $3,000,000 payment on the loan within five business days after such public offering. If we did not consummate the initial follow-on offering or, if we did not consummate the aforementioned second follow-on offering by September 30, 2021, we were required to make a $300,000 payment on the loan by September 30, 2021.

~~As of the filing date of these financial statements, all defaults were cured and there are no additional expected defaults in the next twelve months.~~

Our credit agreement contains negative covenants that, subject to significant exceptions, limit our ability, among other things to make restricted payments, pledge assets as security, make investments, loans, advances, guarantees and acquisitions, or undergo other fundamental changes. A breach of any of these covenants could result in a default under the credit facility and permit the lender to cease making loans to us. If for whatever reason2022 we have insufficient liquidity to make scheduled payments under our credit facility or to repay such indebtedness by the schedule maturity date, we would seek the consent of our senior lender to modify such terms.

Although our senior lender has previously agreed to seven prior modifications of our credit agreement, there is no assurance that it will agree to any such modification and could then declare an event of default. Upon the occurrence of an event of default under this agreement, the lender could elect to declare all amounts$9.9 million in outstanding thereunder to be immediately due and payable. We have pledged all of our assets as collateral under our credit facility. If the lender accelerates the repayment of borrowings, we may not have sufficient assets to repay them and we could experience a material adverse effect on our financial condition and results of operations.

Repayment is accelerated upon a change in control, as defined in the agreement. The loan is senior to all of our other debts and obligations, is collateralized by all of our assets, and shares of our common stock pledged by former officers of the Company. As of September 30, 2021 and December 31, 2020, the gross loan balance is $6,001,755. As of December 31, 2020, we were in technical default of this debt due to covenant violations. Subsequentprincipal pertaining to our ~~IPO, all defaults have been cured. Management expects that the Company will remain~~convertible notes which mature in ~~good standing with all requirements of this debt in the near term.~~various dates through 2023.

Critical Accounting Policies and Estimates

Our management’s discussion and analysis of financial condition and results of operations is based on our consolidated financial statements, which have been prepared in accordance with generally accepted accounting principles in the United States. The preparation of our consolidated financial statements and related disclosures requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities, costs and expenses and the disclosure of contingent assets and liabilities in our financial statements. We base our estimates on historical experience, known trends and events and various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. We evaluate our estimates and assumptions on an ongoing basis. Our actual results may differ from these estimates under different assumptions or conditions.

During the nine months ended September 30, 2021, there were no material changes to our critical accounting policies except for the adoption of ASU 2020-06 (see Note 3 to the unaudited condensed consolidated financial statements). Our critical accounting policies are described under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting Policies and Estimates” in our prospectus filed May 17, 2021 and the notes to the unaudited condensed financial statements included in Item 1, “Unaudited Financial Statements,” of this Quarterly Report on Form 10-Q.

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Emerging Growth Company Status

We are an emerging growth company as that term is used in the Jumpstart Our Business Startups Act of 2012 and, as such, have elected to comply with certain reduced public company reporting requirements.

Section 107 of the JOBS Act provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an emerging growth company can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. We have elected to take advantage of the benefits of this extended transition period. Our financial statements may, therefore, not be comparable to those of companies that comply with such new or revised accounting standards

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Off-Balance Sheet Arrangements

We did not have during the periods presented, and we do not currently have, any off-balance sheet arrangements, as defined in the rules and regulations of the Securities and Exchange Commission.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
We are a smaller reporting company as defined by Rule 12b-2 of the Securities and Exchange Act of 1934, as amended (the “Exchange Act”) and are not required to provide the information required under this item.

ITEM 4. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
We maintain “disclosure controls and procedures” as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act, that are designed to ensure that information required to be disclosed in the reports we file and submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by us in the reports we file or submit under the Exchange Act is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure. In designing and evaluating our disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives, and management necessarily applies its judgment in evaluating the benefits of possible controls and procedures relative to their costs.
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, who serve as our principal executive officer and principal financial and accounting officer, respectively, has evaluated the effectiveness of our disclosure controls and procedures as of September 30, ~~2021.~~2022. In making this evaluation, our management considered the material weakness in our internal control over financial reporting described below. Based on such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were not effective as of such date.
We have initiated various remediation efforts, including the hiring of additional financial personnel/consultants with the appropriate public company and technical accounting expertise and other actions that are more fully described below. As such remediation efforts are still ongoing, we have concluded that the material weaknesses have not been fully remediated. Our remediation efforts to date have included the following:
● We have made an assessment of the basis of accounting, revenue recognition policies and accounting period cutoff procedures. In some cases, we made the necessary adjustments to convert the basis of accounting from cash basis to accrual basis. In all cases we have done the required analytical work to ensure the proper cutoff of the financial position and results of operations for the presented accounting periods.
● We have made an assessment of the current accounting personnel, financial reporting and information system environments and capabilities. Based on our preliminary findings, we have found these resources and systems lacking and have concluded that these resources and systems will need to be supplemented and/or upgraded. We are in the process of identifying a single, unified accounting and reporting system that can be used by the Company and Bailey, with the goal of ensuring consistency and timeliness in reporting, real time access to data while also ensuring ongoing data integrity, backup and cyber security procedures and processes.

●

We have made an assessment of the basis of accounting, revenue recognition policies and accounting period cutoff procedures. In some cases, we made the necessary adjustments to convert the basis of accounting from cash basis to accrual basis. In all cases we have done the required analytical work to ensure the proper cutoff of the financial position and results of operations for the presented accounting periods.

●

We have made an assessment of the current accounting personnel, financial reporting and information system environments and capabilities. Based on our preliminary findings, we have found these resources and systems lacking and have concluded that these resources and systems will need to be supplemented and/or upgraded. We are in the process of identifying a single, unified accounting and reporting system that can be used by the Company and Bailey, with the goal of ensuring consistency and timeliness in reporting, real time access to data while also ensuring ongoing data integrity, backup and cyber security procedures and processes.

●

We engaged external consultants with public company and technical accounting experience to facilitate accurate and timely accounting closes and to accurately prepare and review the financial statements and related footnote disclosures. We plan to retain these financial consultants until such time that the internal resources of the Company have been upgraded and the required financial controls have been fully implemented.

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● We engaged external consultants with public company and technical accounting experience to facilitate accurate and timely accounting closes and to accurately prepare and review the financial statements and related footnote disclosures. We plan to retain these financial consultants until such time that the internal resources of the Company have been upgraded and the required financial controls have been fully implemented.

The actions that have been taken are subject to continued review, implementation and testing by management, as well as audit committee oversight. While we have implemented a variety of steps to remediate these weaknesses, we cannot assure you that we will be able to fully remediate them, which could impair our ability to accurately and timely meet our public company reporting requirements.

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Notwithstanding the assessment that our internal controls over financial reporting are not effective and that material weaknesses exist, we believe that we have employed supplementary procedures to ensure that the financial statements contained in this filing fairly present our financial position, results of operations and cash flows for the reporting periods covered herein in all material respects.

Limitations on Effectiveness of Controls and Procedures

Our management, including our Chief Executive Officer (Principal Executive Officer) and Chief Financial Officer (Principal Financial Officer), does not expect that our disclosure controls and procedures will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include, but are not limited to, the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Management believes that the material weakness set forth above did not have an effect on our financial results.

Changes in Internal Control over Financial Reporting

No change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred during the ~~nine~~three months ended September 30, ~~2021~~2022 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

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PART II. OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
We are currently involved in, and may in the future be involved in, legal proceedings, claims, and government investigations in the ordinary course of business. These include proceedings, claims, and investigations relating to, among other things, regulatory matters, commercial matters, intellectual property, competition, tax, employment, pricing, discrimination, consumer rights, personal injury, and property rights. See Note 1211 in the accompanying condensed consolidated financial statements for a complete listing of legal proceedings, which include:
● On February 28, 2020, a Company vendor filed a lawsuit against the Company’s non-payment of trade payables totaling $123,000. Such amounts, including expected interest, are included in accounts payable in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such trade payables will be incurred. The Company is actively working to resolve this matter.

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●

On March 25, 2020, a Bailey’s product vendor filed a lawsuit against Bailey for non-payment of trade payables totaling $492,390. Approximately the same amount iswas held in accounts payable for this vendor in the accompanying consolidated balance sheets and the Company does not believe it is probable that losses in excess of such trade payables will be incurred. The Company and product vendor have entered into a settlement, which will require the Company make ten monthly payments of approximately $37,000, starting in May 2021. Upon completion of the payment schedule, any remaining amounts will be forgiven. If the Company fails to meet its obligations based on the prescribed time frame, the full amount will be due with interest, less payments made. The payment schedule was completed in 2022.

●

In August 2020 and March 2021, two lawsuits were filed against Bailey’s by third-party’s related to prior services rendered. The claims (including fines, fees, and legal expenses) total an aggregate of $96,900. ~~Both cases are~~One matter was settled in ~~the preliminary stages~~February 2022 and the ~~Company believes the claims~~other matter is being actively worked on to ~~be without merit. At this time, the Company is unable to determine potential outcomes but does not believe risk of loss is probable.~~achieve settlement.

●

~~Depending on the nature of the proceeding, claim, or investigation, we~~Except as may be ~~subject~~set forth above the Company is not a party to monetary damage awards, fines, penalties, or injunctive orders. Furthermore, the outcome of these matters could materially adversely affect our business, results of operations, and financial condition. The outcomes ofany legal proceedings, ~~claims,~~ and ~~government investigations are inherently unpredictable and subject to significant judgment to determine~~ the ~~likelihood and amount of loss related to such matters. While it~~Company is not ~~possible~~aware of any claims or actions pending or threatened against us. In the future, the Company might from time to ~~determine the outcomes, we believe based on our current knowledge that~~time become involved in litigation relating to claims arising from its ordinary course of business, the resolution of ~~all such pending matters will~~which the Company does not ~~either individually or in the aggregate,~~anticipate would have a material adverse ~~effect~~impact on our ~~business,~~financial position, results of operations or cash ~~flows, or financial condition.~~flows.

ITEM 1A. RISK FACTORS
Investing in our common stock involves a high degree of risk. Before investing in our common stock, you should consider carefully the risks described in our ~~prospectus~~Report on Form 8-K filed on ~~May 17, 2021,~~August 2, 2022, together with the other information contained in this Quarterly Report on Form 10-Q, including our financial statements and the related notes and in our other filings with the Securities and Exchange Commission. If any of the risks occur, our business, financial condition, results of operations and prospects could be materially and adversely affected. In these circumstances, the market price of our common stock could decline, and you may lose all or part of your investment.

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ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
Recent Sales of Unregistered Securities
~~Upon~~During the ~~closing of~~nine months ended September 30, 2022, the ~~IPO on May 18, 2021, all then-outstanding shares of preferred stock~~Company converted ~~into~~ an aggregate of ~~4,027,181 shares of common stock according to their terms.~~
~~Upon closing of the IPO, we converted~~$1,432,979 in outstanding principal ~~totaling $2,680,289 and certain accrued and unpaid interest~~ of ~~our~~ convertible ~~debt~~notes into ~~an aggregate of 1,135,153~~24,827 shares of common stock.
~~Upon closing~~On April 8, 2022, the Company and various purchasers (the “Investors”) executed a Securities Purchase Agreement (the “SPA”) whereby the Investors purchased from the Company promissory notes (the “Notes”) in the aggregate principal amount of the IPO, certain officers and directors converted balances due totaling $257,515 into 152,357 shares of common stock and recorded $233,184 in compensation expense for the shares issued in excess of accrued balances owed.$3,068,750.
In connection with the ~~H&J acquisition, we~~issuance of the Notes further to the SPA, the Company issued ~~2,192,771~~warrants to acquire 12,577 shares of its common stock toat an exercise price of $1.22 per share expiring in April 2027.
On July 22 and July 28, 2022, the ~~seller.~~

~~Table~~Company and various purchasers executed a Securities Purchase Agreement whereby the investors purchased from the Company convertible promissory notes in the aggregate principal amount of ~~Contents~~

~~We issued 20,000 shares to~~$1,875,000, consisting of original issue discount of $375,000. The Company received net proceeds of $1,450,000 after the ~~underwriter in~~original issue discount and fees. The July notes mature on October 31, 2022.

In connection with ~~its April 2021 note financing.~~the July 22 and July 28 notes, the Company issued an aggregate of 41,124 and 27,655 warrants to purchase common stock at an exercise price of $15.20 and $11.30 per share, respectively.

~~Pursuant to a consulting agreement, we issued 50,000~~From October 1, 2022 through the issuance date, the Company has converted approximately $5.5 million of the Oasis and FirstFire notes into 543,845 shares of common stock.

~~In May 2021, an aggregate of 31,881 warrants were exercised for shares of common stock for proceeds of $145,696.~~

~~In July 2021, an aggregate of 355,000 warrants were exercised for shares of common stock for proceeds of $1,622,350.~~

~~In August 2021, an aggregate of 1,101,538 shares of common stock were issued in exchange for 100% of the outstanding membership interests in Stateside.~~

~~In connection with the execution of the Oasis Capital equity purchase agreement, the Company issued 126,354 shares of common stock as commitment shares.~~

Unless otherwise stated, the sales of the below securities were deemed to be exempt from registration under the Securities Act in reliance upon Section 4 (a)(2) of the Securities Act (or Regulation D or Regulation S promulgated thereunder), or Rule 701 promulgated under Section 3(b) of the Securities Act as transactions by an issuer not involving any public offering or pursuant to benefit plans and contracts relating to compensation as provided under Rule 701. The recipients of the securities in each of these transactions represented their intentions to acquire the securities for investment only and not with a view to or for sale in connection with any distribution thereof, and appropriate legends were placed upon the stock certificates issued in these transactions.

Use of Proceeds from ~~Initial~~ Public Offering of Common Stock

~~On May 13, 2021, our registration statement on Form S-1 relating to our IPO was declared effective by~~The net proceeds the ~~SEC. In~~Company received from the ~~IPO, which closed on May 18, 2021, we issued and sold 2,409,639~~sale of 373,898 shares of its common stock atin the offering, after deducting underwriter discounts and commissions, the non-accountable expense, the underwriters’ expense reimbursement and estimated offering expenses, was $8,051,285 based on a public offering price of ~~$4.15~~$2.50 per share. Additionally, we issued warrants to purchase 2,771,084 shares, which includes 361,445 warrants sold upon the partial exercise of the over-allotment option. Total gross proceeds were approximately $10 million, which includes the warrants. The aggregate net proceeds to us from the IPO, inclusive of the proceeds from the over-allotment exercise, were approximately $8.6 million after deducting underwriting discounts and commissions of $0.8 million and estimated offering expenses of approximately $0.6 million. The offer and sale of all of the shares in the offering were registered under the Securities Act pursuant to registration statement on Form S-1 (File No. 333-256174). Kingwood Capital Markets, a division of Benchmark Investments, Inc., acting as representative of the several underwriters named in the Underwriting Agreement.

On June 28, 2021, our underwriters purchased 361,445 shares of common stock at a public offering price of $4.15 per share pursuant to the exercise of the remaining portion of their over-allotment option. We received net proceeds of approximately $1.4 million after deducting underwriting discounts and commissions.

None of the underwriting discounts and commissions or offering expenses were paid directly or indirectly to any directors or officers of ours or their associates or to persons owning 10% or more of any class of equity securities or to any affiliates of ours.

We used the net proceeds to us from the IPO for general corporate purposes, including working capital, marketing initiatives and capital expenditures. Specifically, we used a portion of the net proceeds from the offering to ~~pay~~repay the remaining approximately $1.0 million to pay off a note payable, $1.0 million owed for the acquisition of Bailey by DBG, $500,000 to fund the acquisition of H&J (which accrues interest at 12.0% per annum), and $179,501 to pay accrued interest owed further to the 2019 convertible debt.April 2022 Notes.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES
None.

ITEM 4. MINE SAFETY DISCLOSURE
Not applicable.

ITEM 5. OTHER INFORMATION
Not applicable.

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ITEM 6. EXHIBITS

Exhibit

Number

Description of Exhibit

2.1

Membership Interest Purchase Agreement dated October 14, 2020 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known as Denim.LA, Inc.) (incorporated by reference to our Current Report on Form 1-U (File No. 24R-00032), filed with the Commission on November 18, 2020)
2.2

First Amendment to Membership Interest Purchase Agreement dated December 31, 2020 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known as Denim.LA, Inc) (incorporated by reference to Exhibit 2.2 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
2.3

Agreement and Plan of Merger with Bailey 44, LLC dated February 11, 2020 among Bailey 44, LLC, Norwest Venture Partners XI, and Norwest Venture Partners XII, LP and Digital Brands Group (formerly known as Denim.LA, Inc) (incorporated by reference to exhibit 7.1 of our Current Report on Form 1-U, filed with the Commission on February 13, 2020)
2.4

Second Amendment to Membership Interest Purchase Agreement Dated May 10, 2021 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known as Denim. LA, Inc.) (incorporated by reference to Exhibit 2.4 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
3.1

Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to exhibit 2.1 of our Regulation A Offering Statement on Form 1-A (Commission File No. 024-10535), filed with the Commission on March 23, 2016)
3.2

Amendment to Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.2 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
3.3

Form of Sixth Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.3 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 12, 2021)
3.4

Bylaws of the Registrant (incorporated by reference to exhibit 2.2 of our Regulation A Offering Statement on Form 1-A (Commission File No. 024-10535), filed with the Commission on March 23, 2016)
3.5

Form of Amended and Restated Bylaws of Registrant (incorporated by reference to Exhibit 3.5 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 12, 2021)
4.1

Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
4.2

Form of Warrant Agency Agreement, including Form of Warrant Certificate (incorporated by reference to Exhibit 4.2 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
4.3

Form of Underwriter’s Warrants (incorporated by reference to Exhibit 1.1 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
4.4

Form of Lender’s Warrants (incorporated by reference to Exhibit 4.4 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
4.5

Form of Series Seed Preferred Stock Purchase Agreement (incorporated by reference to Exhibit 4.5 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
4.6

Form of Series A Preferred Stock Subscription Agreement (incorporated by reference to exhibit 4 of our Form 1-A/A (Commission File No. 024-10718), filed with the Commission on March 23, 2016)
4.7

Form of Series A-2 Preferred Stock Subscription Agreement (incorporated by reference to exhibit 4.1 of our Form 1-A/A (Commission File No. 024-10718), filed with the Commission on August 8, 2017)
4.8

Form of Series A-3 Preferred Stock Subscription Agreement (incorporated by reference to exhibit 4 of our Form 1-A/A (Commission File No. 024-10718), filed with the Commission on September 13, 2018)

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4.9		Form of Series CF Preferred Stock Purchase Agreement (incorporated by reference to Exhibit 4.9 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
4.10		Form of 2019 Regulation D Convertible Note (incorporated by reference to Exhibit 4.10 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)

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4.11		Form of 2020 Regulation D Convertible Note (incorporated by reference to Exhibit 4.11 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
10.1		Form of Indemnification Agreement between the Registrant and each of its directors and officers (incorporated by reference to Exhibit 10.1 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
10.2		Form of Option Agreement with each of John “Hil” Davis, Laura Dowling and Reid Yeoman (incorporated by reference to Exhibit 10.5 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
10.3		Amendment No. 7 to Senior Credit Agreement, dated as of April 1, 2021 between bocm3-DSTLD-Senior Debt, LLC, bocm3-DSTLD-Senior Debt 2, LLC, Stockholders and Digital Brands Group (formerly known as Denim.LA, Inc) (incorporated by reference to Exhibit 10.15 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
10.4		Form of Board of Directors Agreement, entered into by each of the Director Nominees (incorporated by reference to Exhibit 10.27 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
10.5		Original Issue Discount Promissory Note by Digital Brands Group, Inc. in favor of Target Capital 2, LLC in the aggregate amount of $1,000,000 dated as of April 8, 2021 (incorporated by reference to Exhibit 10.29 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
10.6		Consulting Agreement dated as of April 8, 2021 between Alchemy Advisory LLC and Digital Brands Group, Inc. (incorporated by reference to Exhibit 10.30 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
Exhibit 31.1		Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Exhibit 31.2		Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Exhibit 32.1*		Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Exhibit 32.2*		Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS		XBRL Instance Document
101.SCH		XBRL Taxonomy Extension Schema Document
101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document
101.LAB		XBRL Taxonomy Extension Labels Linkbase Document
101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document
101.DEF		XBRL Taxonomy Extension Definition Linkbase Document
Exhibit 104		The cover page from this Quarterly Report on Form 10-Q, formatted in Inline XBRL.

This certification is being furnished and shall not be deemed “filed” with the SEC for purposes of Section 18 of the Exchange Act, or otherwise subject to the liability of that section, and shall not be deemed to be incorporated by reference into any filing under the Securities Act or the Exchange Act, except to the extent that the registrant specifically incorporates it by reference.

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SIGNATURES
In accordance with the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

DIGITAL BRANDS GROUP, INC.

November ~~12, 2021~~14, 2022
By:
/s/ John Hilburn ~~Davis~~Davi, IV

John Hilburn Davis, IV, Chief Executive Officer

November ~~12, 2021~~14, 2022
By:
/s/ Reid Yeoman

Reid Yeoman, Chief Financial Officer

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	Fair Value Measurements
	as of September 30, 2021 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	28,195	$	—	$	28,195
Contingent consideration		—		—		10,527,910		10,527,910
Derivative liability		—		—		2,486,843		2,486,843
	$	—	$	28,195	$	13,014,753	$	13,042,948


	Fair Value Measurements
	as of December 31, 2020 Using:
	Level 1		Level 2		Level 3		Total
Liabilities:
Warrant liability	$	—	$	—	$	6,265	$	6,265
	$	—	$	—	$	6,265	$	6,265


Series B preferred stock	$	11,000,000
Promissory note payable		4,500,000
Purchase price consideration	$	15,500,000


	Purchase Price
	Allocation
Cash and cash equivalents	$	106,913
Accounts receivable, net		37,479
Due (to) from factor, net		(312,063)
Inventory		3,303,660
Prepaid expenses		165,856
Deposits		187,493
Property, equipment and software, net		1,215,748
Goodwill		6,479,218
Intangible assets		8,600,000
Accounts payable		(3,397,547)
Accrued expenses and other liabilities		(886,757)
Purchase price consideration	$	15,500,000


Cash	$	500,000
Common stock		8,025,542
Contingent consideration		3,421,516
Purchase price consideration	$	11,947,058


Cash	$	5,000,000
Common stock		3,403,196
Purchase price consideration	$	8,403,196


	~~Nine Months Ended~~
	~~September 30,~~
	~~2020~~
~~Risk Free Interest Rate~~	~~1.54 - 1.59~~	%
~~Expected Dividend Yield~~	~~0.00~~	%
~~Expected Volatility~~	~~58.0~~	%
~~Expected Life (years)~~	~~10.00~~


	Common	Weighted
	Stock	Average
	Warrants	Exercise Price
Outstanding - December 31, 2020	914,539	$	2.66
Granted	3,012,048		4.58
Conversion of preferred stock warrants upon IPO	51,642		7.66
Exercised	(386,881)		4.57
Forfeited	—		—
Outstanding - September 30, 2021	3,591,348	$	4.13
Exercisable at September 30, 2021	3,470,866	$	4.10


	Preferred	Weighted
	Stock	Average
	Warrants	Exercise Price
Outstanding - December 31, 2020	806,903	$	0.49
Converted to common stock warrants upon IPO	(806,903)		0.49
Exercised	—		—
Forfeited	—		—
Outstanding - September 30, 2021	—	$	—
Exercisable at September 30, 2021	—	$	—


		Weighted
		Average
	Options	Exercise Price
Outstanding - December 31, 2020	1,163,103	$	2.34
Granted	2,712,000		4.15
Exercised	—		—
Forfeited	—		—
Outstanding - September 30, 2021	3,875,103	$	3.62
Exercisable at September 30, 2021	3,084,831	$	3.61

Weighted average duration (years) to expiration of outstanding options at September 30, 2021	8.27


Exhibit Number		Description of Exhibit

2.1		Membership Interest Purchase Agreement dated October 14, 2020 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known as Denim.LA, Inc.) (incorporated by reference to our Current Report on Form 1-U (File No. 24R-00032), filed with the Commission on November 18, 2020)
2.2		First Amendment to Membership Interest Purchase Agreement dated December 31, 2020 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known as Denim.LA, Inc) (incorporated by reference to Exhibit 2.2 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
2.3		Agreement and Plan of Merger with Bailey 44, LLC dated February 11, 2020 among Bailey 44, LLC, Norwest Venture Partners XI, and Norwest Venture Partners XII, LP and Digital Brands Group (formerly known as Denim.LA, Inc) (incorporated by reference to exhibit 7.1 of our Current Report on Form 1-U, filed with the Commission on February 13, 2020)
2.4		Second Amendment to Membership Interest Purchase Agreement Dated May 10, 2021 among D. Jones Tailored Collection, LTD and Digital Brands Group (formerly known as Denim. LA, Inc.) (incorporated by reference to Exhibit 2.4 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
3.1		Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to exhibit 2.1 of our Regulation A Offering Statement on Form 1-A (Commission File No. 024-10535), filed with the Commission on March 23, 2016)
3.2		Amendment to Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.2 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
3.3		Form of Sixth Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.3 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 12, 2021)
3.4		Bylaws of the Registrant (incorporated by reference to exhibit 2.2 of our Regulation A Offering Statement on Form 1-A (Commission File No. 024-10535), filed with the Commission on March 23, 2016)
3.5		Form of Amended and Restated Bylaws of Registrant (incorporated by reference to Exhibit 3.5 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 12, 2021)
4.1		Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
4.2		Form of Warrant Agency Agreement, including Form of Warrant Certificate (incorporated by reference to Exhibit 4.2 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
4.3		Form of Underwriter’s Warrants (incorporated by reference to Exhibit 1.1 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on May 11, 2021)
4.4		Form of Lender’s Warrants (incorporated by reference to Exhibit 4.4 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 27, 2021)
4.5		Form of Series Seed Preferred Stock Purchase Agreement (incorporated by reference to Exhibit 4.5 to our Registration Statement on Form S-1/A (Commission File No. 333-255193), filed with the Commission on April 13, 2021)
4.6		Form of Series A Preferred Stock Subscription Agreement (incorporated by reference to exhibit 4 of our Form 1-A/A (Commission File No. 024-10718), filed with the Commission on March 23, 2016)
4.7		Form of Series A-2 Preferred Stock Subscription Agreement (incorporated by reference to exhibit 4.1 of our Form 1-A/A (Commission File No. 024-10718), filed with the Commission on August 8, 2017)
4.8		Form of Series A-3 Preferred Stock Subscription Agreement (incorporated by reference to exhibit 4 of our Form 1-A/A (Commission File No. 024-10718), filed with the Commission on September 13, 2018)


	DIGITAL BRANDS GROUP, INC.

November ~~12, 2021~~14, 2022	By:	/s/ John Hilburn ~~Davis~~Davi, IV
		John Hilburn Davis, IV, Chief Executive Officer


November ~~12, 2021~~14, 2022	By:	/s/ Reid Yeoman
		Reid Yeoman, Chief Financial Officer