UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

_______________________

FORM 10-Q

_______________________

xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended AprilJuly 3, 2011

OR


¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from              ________ to             ________ 

Commission File Number: 001-13687

______________________

CEC ENTERTAINMENT, INC.

(Exact name of registrant as specified in its charter)

_______________________

Kansas48-0905805
Kansas48-0905805

(State or other jurisdiction of

incorporation or organization)

(IRS Employer

Identification No.)

4441 West Airport Freeway

Irving, Texas

 
Irving, Texas75062
(Address of principal executive offices)(Zip Code)

(972) 258-8507

(Registrant’s telephone number, including area code)


Not applicable

(Former name, former address and former fiscal year, if changed since last report)

_______________________

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨


Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act:


Large accelerated filerx
xAccelerated filero
¨
Non-accelerated filero
¨Smaller reporting companyo¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

As of April 25,July 29, 2011, an aggregate of 19,846,18219,407,163 shares of the registrant’s common stock, par value $0.10 per share were outstanding.




CEC ENTERTAINMENT, INC.

TABLE OF CONTENTS

Page
PART IFINANCIAL INFORMATION
     Page
    ITEM 1.PART I
 

ITEM 1.

Financial Statements (Unaudited)
  
 3

   3  
 4

   4  
 5

   5  
 6

   6  
 7

   7  

ITEM 2.

 13
   14  

ITEM 3.

 23
   27  

ITEM 4.

 24
   
PART IIOTHER INFORMATION27  
PART II

OTHER INFORMATION

ITEM 1.

Legal Proceedings   28  

ITEM 1.1A.

 25
   
    ITEM 1A.
25
28  

ITEM 2.

 25
   28  

ITEM 6.

 26
   29  
SIGNATURES2730

2


PART I - FINANCIAL INFORMATION

ITEM 1. Financial Statements.

1.

Financial Statements.

CEC ENTERTAINMENT, INC.INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(in thousands, except share amounts)

  
April 3,
2011
  
January 2,
2011
 
ASSETS      
       
Current assets:      
Cash and cash equivalents $20,252  $19,269 
Accounts receivable  13,512   32,237 
Inventories  17,542   18,485 
Prepaid expenses  17,893   13,942 
Deferred tax asset  3,419   3,420 
Total current assets  72,618   87,353 
         
Property and equipment, net  679,918   683,192 
Other noncurrent assets  8,127   7,484 
Total assets $760,663  $778,029 
         
LIABILITIES AND STOCKHOLDERS’ EQUITY        
         
Current liabilities:        
Capital lease obligations, current portion $957  $936 
Accounts payable  35,312   42,844 
Accrued expenses  44,723   32,968 
Unearned revenues  9,450   9,393 
Accrued interest  1,738   957 
Derivative instrument liability  730   1,976 
Total current liabilities  92,910   89,074 
         
Capital lease obligations, less current portion  10,622   10,326 
Revolving credit facility borrowings  337,000   377,000 
Deferred rent liability  51,799   51,522 
Deferred landlord contributions  28,479   28,913 
Deferred tax liability  53,006   43,038 
Accrued insurance  13,506   13,144 
Other noncurrent liabilities  6,458   6,950 
Total liabilities  593,780   619,967 
         
Commitments and contingencies (Note 5)        
         
Stockholders’ equity:        
Common stock, $0.10 par value; authorized 100,000,000 shares; 61,579,275 and 61,436,229 shares issued, respectively  6,158   6,144 
Capital in excess of par value  435,924   436,051 
Retained earnings  786,529   756,448 
Accumulated other comprehensive income  5,838   4,522 
Less treasury stock, at cost; 41,733,093 and 41,128,869 shares, respectively  (1,067,566)  (1,045,103)
Total stockholders’ equity  166,883   158,062 
Total liabilities and stockholders’ equity $760,663  $778,029 

   July 3,
2011
  January 2,
2011
 
   (in thousands, except share amounts) 
ASSETS  

Current assets:

   

Cash and cash equivalents

  $17,376   $19,269  

Accounts receivable

   14,083    32,237  

Inventories

   17,776    18,485  

Prepaid expenses

   18,130    13,942  

Deferred tax asset

   3,420    3,420  
  

 

 

  

 

 

 

Total current assets

   70,785    87,353  

Property and equipment, net

   680,430    683,192  

Other noncurrent assets

   8,028    7,484  
  

 

 

  

 

 

 

Total assets

  $759,243   $778,029  
  

 

 

  

 

 

 
LIABILITIES AND STOCKHOLDERS’ EQUITY   

Current liabilities:

   

Capital lease obligations, current portion

  $945   $936  

Accounts payable

   31,476    42,844  

Accrued expenses

   41,419    32,968  

Unearned revenues

   9,087    9,393  

Accrued interest

   1,580    957  

Derivative instrument liability

   —      1,976  
  

 

 

  

 

 

 

Total current liabilities

   84,507    89,074  

Capital lease obligations, less current portion

   10,409    10,326  

Revolving credit facility borrowings

   356,500    377,000  

Deferred rent liability

   52,087    51,522  

Deferred landlord contributions

   28,693    28,913  

Deferred tax liability

   55,219    43,038  

Accrued insurance

   13,506    13,144  

Other noncurrent liabilities

   3,401    6,950  
  

 

 

  

 

 

 

Total liabilities

   604,322    619,967  
  

 

 

  

 

 

 

Commitments and contingencies (Note 5)

   

Stockholders’ equity:

   

Common stock, $0.10 par value; authorized 100,000,000 shares; 61,589,265 and 61,436,229 shares issued, respectively

   6,159    6,144  

Capital in excess of par value

   438,413    436,051  

Retained earnings

   789,093    756,448  

Accumulated other comprehensive income

   6,378    4,522  

Less treasury stock, at cost; 42,178,093 and 41,128,869 shares, respectively

   (1,085,122  (1,045,103
  

 

 

  

 

 

 

Total stockholders’ equity

   154,921    158,062  
  

 

 

  

 

 

 

Total liabilities and stockholders’ equity

  $759,243   $778,029  
  

 

 

  

 

 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.


3


CEC ENTERTAINMENT,, INC.

CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS

(Unaudited)

(in thousands, except per share amounts)

  
Three Months Ended
 
  April 3,  April 4, 
  
2011
  
2010
 
REVENUES      
Food and beverage sales $123,757  $121,016 
Entertainment and merchandise sales  131,459   124,184 
Company store sales  255,216   245,200 
Franchise fees and royalties  1,186   1,127 
Total revenues  256,402   246,327 
         
OPERATING COSTS AND EXPENSES        
Company store operating costs:        
Cost of food and beverage (exclusive of items shown separately below)  28,903   27,619 
Cost of entertainment and merchandise (exclusive of items shown separately below)  10,160   10,050 
   39,063   37,669 
Labor expenses  63,637   60,595 
Depreciation and amortization  20,752   19,606 
Rent expense  18,485   17,486 
Other store operating expenses  32,994   31,034 
Total Company store operating costs  174,931   166,390 
Advertising expense  9,067   9,037 
General and administrative expenses  14,055   13,685 
Total operating costs and expenses  198,053   189,112 
         
Operating income  58,349   57,215 
Interest expense  2,754   2,670 
Income before income taxes  55,595   54,545 
Income taxes  21,513   20,683 
Net income $34,082  $33,862 
         
Earnings per share:        
Basic $1.71  $1.53 
Diluted $1.71  $1.53 
         
Weighted average shares outstanding:        
Basic  19,938   22,076 
Diluted  19,979   22,106 

   Three Months Ended   Six Months Ended 
   July 3,   July 4,   July 3,   July 4, 
   2011   2010   2011   2010 
   (in thousands, except per share amounts) 

REVENUES:

  

Food and beverage sales

  $88,379    $89,064    $212,136    $210,080  

Entertainment and merchandise sales

   96,825     91,065     228,284     215,249  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total Company store sales

   185,204     180,129     440,420     425,329  

Franchise fees and royalties

   1,012     857     2,198     1,984  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total revenues

   186,216     180,986     442,618     427,313  
  

 

 

   

 

 

   

 

 

   

 

 

 

OPERATING COSTS AND EXPENSES:

        
Company store operating costs:        

Cost of food and beverage (exclusive of items shown separately below)

   22,087     19,967     50,990     47,586  

Cost of entertainment and merchandise (exclusive of items shown separately below)

   7,351     7,736     17,511     17,786  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total cost of food, beverage, entertainment and merchandise

   29,438     27,703     68,501     65,372  

Labor expenses

   52,242     51,777     115,879     112,372  

Depreciation and amortization

   20,906     19,836     41,658     39,442  

Rent expense

   18,334     17,440     36,819     34,926  

Other store operating expenses

   30,252     29,698     63,246     60,732  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total Company store operating costs

   151,172     146,454     326,103     312,844  

Other costs and expenses:

        

Advertising expense

   8,849     8,385     17,916     17,422  

General and administrative expenses

   13,224     11,436     27,279     25,121  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total operating costs and expenses

   173,245     166,275     371,298     355,387  
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating income

   12,971     14,711     71,320     71,926  

Interest expense

   2,286     3,442     5,040     6,112  
  

 

 

   

 

 

   

 

 

   

 

 

 

Income before income taxes

   10,685     11,269     66,280     65,814  

Income taxes

   4,183     6,491     25,696     27,174  
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income

  $6,502    $4,778    $40,584    $38,640  
  

 

 

   

 

 

   

 

 

   

 

 

 

Earnings per share:

        

Basic

  $0.34    $0.22    $2.07    $1.77  

Diluted

  $0.34    $0.22    $2.06    $1.77  

Weighted average shares outstanding:

        

Basic

   19,323     21,544     19,630     21,810  

Diluted

   19,359     21,592     19,669     21,849  

The accompanying notes are an integral part of these unaudited interim condensed consolidated financial statements.


4


CEC ENTERTAINMENT,, INC.

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY

For the threeSix Months Ended AprilJuly 3, 2011

(Unaudited)

(in thousands, except share amounts)

  
Common Stock
  Capital In Excess of  Retained  Accumulated Other Comprehensive  
Treasury Stock
    
  
Shares
  
Amount
  
Par Value
  
Earnings
  
Income
  
Shares
  
Amount
  
Total
 
                         
Balance at January 2, 2011  61,436,229  $6,144  $436,051  $756,448  $4,522   41,128,869  $(1,045,103) $158,062 
Net income  -   -   -   34,082   -   -   -   34,082 
Change in fair value of cash flow hedge, net of income taxes of ($5)  -   -   -   -   (9)  -   -   (9)
Hedging loss realized in earnings, net of income taxes of $488  -   -   -   -   772   -   -   772 
Foreign currency translation adjustments, net of income taxes of $88  -   -   -   -   553   -   -   553 
Comprehensive income                              35,398 
Stock-based compensation costs  -   -   1,885   -   -   -   -   1,885 
Stock options exercised  2,588   -   82   -   -   -   -   82 
Restricted stock issued, net of forfeitures  213,218   21   (21)  -   -   -   -   - 
Tax benefit from stock options and restricted stock  -   -   645   -   -   -   -   645 
Restricted stock returned for taxes  (72,760)  (7)  (2,718)  -   -   -   -   (2,725)
Cash dividends declared ($0.20 per share)  -   -   -   (4,001)  -   -   -   (4,001)
Purchases of treasury stock  -   -   -   -   -   604,224   (22,463)  (22,463)
Balance at April 3, 2011  61,579,275  $6,158  $435,924  $786,529  $5,838   41,733,093  $(1,067,566) $166,883 

   Common Stock  Capital In
Excess of
  Retained  

Accumulated

Other

Comprehensive

   Treasury Stock    
   Shares  Amount  Par Value  Earnings  Income   Shares   Amount  Total 
   (in thousands, except share amounts) 

Balance at January 2, 2011

   61,436,229   $6,144   $436,051   $756,448   $4,522     41,128,869    $(1,045,103 $158,062  

Net income

   —      —      —      40,584    —       —       —      40,584  

Hedging loss realized in earnings, net of income taxes of $770

   —      —      —      —      1,221     —       —      1,221  

Foreign currency translation adjustments, net of income taxes of $100

   —      —      —      —      635     —       —      635  
           

 

 

 

Comprehensive income

            42,440  
           

 

 

 

Stock-based compensation costs

   —      —      3,879    —      —       —       —      3,879  

Stock options exercised

   17,588    1    631    —      —       —       —      632  

Restricted stock issued, net of forfeitures

   208,285    21    (21  —      —       —       —      —    

Tax benefit from stock options and restricted stock, net of income taxes of $143

   —      —      594    —      —       —       —      594  

Restricted stock returned for taxes

   (72,837  (7  (2,721  —      —       —       —      (2,728

Cash dividends declared ($0.40 per share)

   —      —      —      (7,939  —       —       —      (7,939

Purchases of treasury stock

   —      —      —      —      —       1,049,224     (40,019  (40,019
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

   

 

 

  

 

 

 

Balance at July 3, 2011

   61,589,265   $6,159   $438,413   $789,093   $6,378     42,178,093    $(1,085,122 $154,921  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

   

 

 

  

 

 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.


5


CEC ENTERTAINMENT,, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(in thousands)

  
Three Months Ended
 
  April 3,  April 4, 
  
2011
  
2010
 
CASH FLOWS FROM OPERATING ACTIVITIES:      
Net income $34,082  $33,862 
Adjustments to reconcile net income to net cash provided by operating activities:        
Depreciation and amortization  20,914   19,797 
Deferred income taxes  10,007   (1,255)
Stock-based compensation expense  1,835   1,912 
Amortization of landlord contributions  (532)  (509)
Amortization of deferred debt financing costs  70   70 
Loss on asset disposals, net  462   552 
Other adjustments  (9)  19 
Changes in operating assets and liabilities:        
Accounts receivable  3,408   15,307 
Inventories  943   536 
Prepaid expenses  (4,566)  (3,979)
Accounts payable  (2,064)  5,777 
Accrued expenses  3,851   1,310 
Unearned revenues  57   1,837 
Accrued interest  (213)  11 
Income taxes payable  19,363   15,746 
Deferred rent liability  828   233 
Deferred landlord contributions  25   531 
Net cash provided by operating activities  88,461   91,757 
         
CASH FLOWS FROM INVESTING ACTIVITIES:        
Purchases of property and equipment  (22,390)  (20,954)
Other investing activities  (524)  (1,124)
Net cash used in investing activities  (22,914)  (22,078)
         
CASH FLOWS FROM FINANCING ACTIVITIES:        
Net repayments on revolving credit facility  (40,000)  (49,800)
Payments on capital lease obligations  (231)  (213)
Exercise of stock options  82   2,385 
Excess tax benefit realized from stock-based compensation  698   564 
Payment of taxes for returned restricted shares  (2,725)  (2,732)
Treasury stock acquired  (22,463)  (16,916)
Other financing activities  (2)  1 
Net cash used in financing activities  (64,641)  (66,711)
         
Effect of foreign exchange rate changes on cash  77   (38)
         
Change in cash and cash equivalents  983   2,930 
         
Cash and cash equivalents at beginning of period  19,269   17,361 
         
Cash and cash equivalents at end of period $20,252  $20,291 
         
SUPPLEMENTAL CASH FLOW INFORMATION:        
Interest paid $2,832  $2,633 
Income taxes (refunded) paid, net $(8,108) $58 
         
NON-CASH INVESTING AND FINANCING ACTIVITIES:        
Accrued construction costs $5,685  $5,740 
Common stock issued under 401(k) plan $-  $603 
Declaration of dividends $4,001  $- 

   Six Months Ended 
   July 3,  July 4, 
   2011  2010 
   (in thousands) 

CASH FLOWS FROM OPERATING ACTIVITIES:

  

Net income

  $40,584   $38,640  

Adjustments to reconcile net income to net cash provided by operating activities:

   

Depreciation and amortization

   41,978    39,868  

Deferred income taxes

   11,897    (7,793

Stock-based compensation costs

   3,779    3,653  

Amortization of landlord contributions

   (1,066  (1,017

Amortization of deferred debt financing costs

   140    141  

Loss on asset disposals, net

   1,057    1,277  

Other adjustments

   (8  28  

Changes in operating assets and liabilities:

   

Accounts receivable

   5,034    8,419  

Inventories

   709    820  

Prepaid expenses

   (4,807  (3,524

Accounts payable

   (3,538  712  

Accrued expenses

   2,464    (146

Unearned revenues

   (306  1,039  

Accrued interest

   (934  773  

Income taxes payable

   12,702    16,620  

Deferred rent liability

   1,109    640  

Deferred landlord contributions

   763    768  
  

 

 

  

 

 

 

Net cash provided by operating activities

   111,557    100,918  
  

 

 

  

 

 

 

CASH FLOWS FROM INVESTING ACTIVITIES:

   

Purchases of property and equipment

   (46,787  (43,074

Other investing activities

   (502  (4,040
  

 

 

  

 

 

 

Net cash used in investing activities

   (47,289  (47,114
  

 

 

  

 

 

 

CASH FLOWS FROM FINANCING ACTIVITIES:

   

Net repayments on revolving credit facility

   (20,500  (22,900

Payments on capital lease obligations

   (460  (433

Dividend payments

   (3,922  —    

Proceeds from exercise of stock options

   632    4,629  

Excess tax benefit realized from stock-based compensation

   737    567  

Payment of taxes for returned restricted shares

   (2,728  (2,742

Treasury stock acquired

   (40,019  (35,555

Other financing activities

   (2  —    
  

 

 

  

 

 

 

Net cash used in financing activities

   (66,262  (56,434
  

 

 

  

 

 

 

Effect of foreign exchange rate changes on cash

   101    (82
  

 

 

  

 

 

 

Change in cash and cash equivalents

   (1,893  (2,712

Cash and cash equivalents at beginning of period

   19,269    17,361  
  

 

 

  

 

 

 

Cash and cash equivalents at end of period

  $17,376   $14,649  
  

 

 

  

 

 

 

SUPPLEMENTAL CASH FLOW INFORMATION:

   

Interest paid

  $5,679   $5,198  

Income taxes paid, net

  $980   $17,984  

NON-CASH INVESTING AND FINANCING ACTIVITIES:

   

Accrued construction costs

  $3,326   $4,388  

Common stock issued under 401(k) plan

  $—     $603  

Accrual of dividends payable

  $4,017   $—    

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.


6


CEC ENTERTAINMENT,, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)


1.Basis of Presentation and Recently Issued Accounting Guidance:

The use of the terms “CEC Entertainment,” “Company,” “we,” “us”“us,” and “our” throughout these unaudited Notes to Condensed Consolidated Financial Statements refer to CEC Entertainment, Inc. and its subsidiaries.


All of our stores utilize a consistent restaurant-entertainment format that features both family dining and entertainment areas where each store offers the same general mix of food, beverages, entertainment, and merchandise. The economic characteristics, products and services, preparation processes, distribution methods and types of customers are substantially similar for each of our stores. Therefore, we aggregate each store’s operating performance into one reportable operating segment for financial reporting purposes.


Our consolidated financial statements include the accounts of the Company and the International Association of CEC Entertainment, Inc. (the “Association”), a variable interest entity, in which we have a controlling financial interest. The Association primarily administers the collection and disbursement of funds (the “Association Funds”) used for advertising, entertainment, and media programs that benefit both us and our franchisees. We and our franchisees are required to contribute a percentage of gross sales to these funds and could be required to make additional contributions to fund any deficits that may be incurred by the Association. We include the Association in our consolidated financial statements becauseas we concluded that we are the primary beneficiary of its variable interests because we (a) have the power to direct the majority of its significant operating activities, (b) provide it unsecured lines of credit, and (c) own the majority of the store locations that benefit from the Association’s advertising and media expenditures. The assets, liabilities, and operating results of the Association are not material to our consolidated financial statements. We provide unsecured lines of credit to the Association whichthat it uses to fund any operational deficiencies in its media and advertising funds.


Because the Association Funds are required to be segregated and used for specified purposes, we do not reflect franchisee contributions to the Association Funds as revenue, but rather record franchisee contributions as an offset to the Association’s reported expenses. Our contributions to the Association Funds are eliminated in consolidation. Contributions to the advertising and media funds from our franchisees are reflected as offsets to reported advertising expenses and were approximately $0.7$0.5 million each for both the three months ended AprilJuly 3, 2011 and AprilJuly 4, 2010.


2010, approximately $1.1 million and $1.2 million for the six months ended July 3, 2011 and July 4, 2010, respectively.

Interim Financial Statements


The accompanying unaudited condensed consolidated financial statements as of AprilJuly 3, 2011 and for the three and six months ended AprilJuly 3, 2011 and AprilJuly 4, 2010 are unaudited and are presented in accordance with the requirements for quarterly reports on Form 10-Q and, consequently, do not include all of the information and footnote disclosures required by accounting principles generally accepted in the United States of America (“GAAP”). In the opinion of management, suchthe Company’s consolidated financial statements include all adjustments (consisting solely of normal recurring adjustments) necessary for the fair statement of theits financial information included herein in accordance with GAAP and the rules and regulations of the United States Securities and Exchange Commission (the “SEC”). The balance sheet at January 2, 2011 has been derived from the audited consolidated financial statements at that date, butdate; however, it does not include all of the information and footnote disclosures required by GAAP for complete financial statements.

Use of Estimates and Assumptions

The preparation of these unaudited condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amountsamount of our assets and liabilities, and the disclosure of our contingent assets and liabilities atas of the date of theour consolidated financial statements, and the reported amountsamount of revenue and expenses during the period. Actual results could differ from those estimates. ResultsConsolidated results of operations for interim periods are not necessarily indicative of results for the full year. These unaudited condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes included in our Annual Report on Form 10-K filed with the SEC for the fiscal year ended January 2, 2011, filed with the SEC on February 24, 2011.


CEC ENTERTAINMENT, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (continued)

(Unaudited)

Recently Issued Accounting Guidance


Newly Adopted Accounting Guidance:Guidance: In October 2009, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2009-13, which amends the accounting and reporting guidance for arrangements comprised of multiple products or services (“deliverables”). The FASB’s revised guidance clarifies how an entity determines separate units of accounting in a multiple-deliverable arrangement and requires that revenue be allocated to all arrangement deliverables using the relative selling price method. We adopted this guidance prospectively as of January 3, 2011, the beginning of our 2011 fiscal year. The adoption of this guidance did not have a material effect on our consolidated financial statements.



7

Table

In January 2010, the FASB issued ASU 2010-06, which requires companies to present separate line items for all activities, including purchases, sales, issuances, and settlements, in the reconciliation of Contentsany fair value measurements classified as Level 3. The adoption of this guidance did not have a material effect on our consolidated financial statements.

Accounting Guidance Not Yet Adopted: In May 2011, the FASB issued ASU 2011-04, which requires a more uniform framework for fair value measurements and related disclosures between GAAP and International Financial Reporting Standards (“IFRS”). This guidance also requires additional disclosure (a) for Level 3 fair value measurements, quantitative information about unobservable inputs used, a description of the valuation processes used by the entity, and a qualitative discussion about the sensitivity of the measurements to changes in the unobservable inputs; (b) for an entity’s use of a nonfinancial asset that is different from the asset’s highest and best use, the reason for the difference; (c) for financial instruments not measured at fair value but for which disclosure of fair value is required, the fair value hierarchy level in which the fair value measurements were determined; and (d) the disclosure of all transfers between Level 1 and Level 2 of the fair value hierarchy. This guidance will be effective for interim and annual periods beginning on or after December 15, 2011. We are currently evaluating the impact this guidance will have on our consolidated financial statements.


CEC ENTERTAINMENT, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (continued)
(Unaudited)

In June 2011, the FASB issued ASU 2011-05, which amends existing guidance related to presentation of comprehensive income by allowing only two options for presenting the components of net income and other comprehensive income: (a) in a single continuous financial statement, statement of comprehensive income or (b) in two separate but consecutive financial statements, consisting of an income statement followed by a separate statement of other comprehensive income. In addition, the guidance requires items that are reclassified from other comprehensive income to net income to be presented on the face of the financial statements. The guidance requires retrospective application, and is effective for fiscal years and interim periods within those years, beginning after December 15, 2011, with early adoption permitted. We believe the adoption of this guidance will provide additional detail on certain consolidated financial statements when applicable but will not have any other impact on our consolidated financial statements.

2.Inventories:

Inventories consisted of the following:

  
April 3,
2011
  
January 2,
2011
 
  (in thousands) 
       
Food and beverage $4,329  $3,809 
Entertainment and merchandise  13,213   14,676 
  $17,542  $18,485 

   July 3,
2011
   January 2,
2011
 
   (in thousands) 

Food and beverage

  $4,299    $3,809  

Entertainment and merchandise

   13,477     14,676  
  

 

 

   

 

 

 
  $17,776    $18,485  
  

 

 

   

 

 

 

Food and beverage inventories include food, beverage, paper products, and other supplies needed for our food service operations. Entertainment and merchandise inventories consist primarily of novelty toy items used as redemption prizes for certain games, that may also be sold directly to our customers andguests, or used as part of birthday party packages. In addition, entertainment and merchandise inventories also consist of other supplies needed forused in our entertainment operations.


CEC ENTERTAINMENT, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (continued)

(Unaudited)

3.Revolving Credit Facility:

  
April 3,
2011
  
January 2,
2011
 
  (in thousands) 
Revolving credit facility borrowings $337,000  $377,000 

   July 3,
2011
   January 2,
2011
 
   (in thousands) 

Revolving credit facility borrowings

  $356,500    $377,000  
  

 

 

   

 

 

 

We have a revolving credit facility providingthat provides for a total borrowingscommitment of up to $550.0 million. The revolving credit facility which matures in October 2012 alsoand includes an accordion feature allowing us, subject to lender approval, to request an additionalincrease in our revolving commitment of up to $50.0 million in borrowings at any time. As of AprilJuly 3, 2011, there were $337.0we had $356.5 million of borrowings outstanding and $10.7 million of letters of credit issued but undrawn under theour revolving credit facility. Based on the type of borrowing, the revolving credit facility bears interest at the London Interbank Offered Rate (“LIBOR”) plus an applicable margin of 0.625% to 1.25%, determined based on our financial performance and debt levels, or alternatively, the higher of (a) the prime interest rate or (b) the Federal Funds rate plus 0.50%. As of AprilJuly 3, 2011, borrowings under theour revolving credit facility incurred interest at LIBOR (ranging from 0.24%0.18% - 0.31%0.19%) plus 1.00% or prime (3.25%). AWe are required to pay a commitment fee ofranging from 0.1% to 0.3%, depending on our financial performance and debt levels,levels. The commitment fee is payable on a quarterly basis on any unused portion of our revolving credit line.facility. All borrowings under the revolving credit facility are unsecured, but we have agreed not to pledge any of our existing assets to secure future indebtedness.


Including the effect of our interest rate swap contract discussed in Note 4 “Derivative Instrument,” the

The weighted average effective interest rate incurred on our borrowings under our revolving credit facility was 2.8%2.2% and 2.9%3.0% for the three months ended AprilJuly 3, 2011 and AprilJuly 4, 2010, respectively, and was 2.5% and 3.0% for the six months ended July 3, 2011 and July 4, 2010, respectively.

The revolving credit facility agreement contains certain restrictions and conditions that, among other things, require us to comply with specified financial covenant ratios, including a minimumconsolidated fixed charge coverage ratio of not less than 1.5 to 1.0 and a consolidated maximum leverage ratio of not greater than 3.0 to 1.0, as defined in the revolving credit facility agreement. Additionally, the terms of the revolving credit facility agreement limit the amount of our repurchases of our common stock we can repurchase and the amount of cash dividends we may pay on our common stock based on certain financial covenants and criteria. As of AprilJuly 3, 2011, we were in compliance with all of these covenants.


CEC ENTERTAINMENT, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (continued)
(Unaudited)

4.Derivative Instrument:

Interest Rate Risk Management

Our revolving credit facility bears interest at variable rates and therefore exposes us to the impact of interest rate changes. To manage this risk, we use

Cash Flow Hedge

We have used an interest rate swap contract to help mitigate the variability of the interest payment cash flows and to reduce our exposure to adverse interest rate changes.


Cash Flow Hedge

We haverisk associated with variable rate changes contained in our revolving credit facility. In May 2008, we entered into a $150.0 million notional amount interest rate swap contract tothat expired in May 2011. We designated the interest rate swap contract as a cash flow hedge. The interest rate swap effectively convertconverted a portion of our variable rate revolving credit facility debt to a fixed interest rate. The contract, which matures in May 2011, requires us to pay a fixed rate of 3.62% while receiving variable payments fromWe have not renewed the counterparty at the three-month LIBOR rate. Including the 1.00 percentage point applicable margin incurred on our revolving credit facility, the effective interest rate swap contract.

As of theJanuary 2, 2011, we had recorded an estimated fair value derivative instrument liability of $2.0 million associated with our interest rate swap contract that was 4.62% at April 3,realized during the first five months of 2011. The differential amounts receivable or payable under the swap contract are recorded over the life of the contract as adjustments to interest expense.


We have designated the swap contract as a cash flow hedge. Accordingly, gainsGains or losses from changes in its fair value that are determined to be effective in mitigating our exposure to changes inthe interest payments on the hedged amount of revolving credit facility debt arerate swap were reported on the unauditedour Condensed Consolidated Balance Sheets as a component of “Accumulated other comprehensive income.” Throughout the term of the interest rate swap contract, theany unrealized gains or losses we have reported in accumulated other comprehensive income will bewere recognized in our earnings when the variable interest rate of the debt affectsaffected earnings. TheAny ineffective portion of any gains or losses would also be recorded immediately in earnings.

The following table summarizesearnings as incurred. However, we did not incur or record any ineffective gains or losses during the locationthree and fair value ofsix months ended July 3, 2011 or during the derivative instrument in our unaudited Condensed Consolidated Balance Sheets:

   April 3,  January 2, 
 
Balance Sheet Location
 
2011
  
2011
 
Derivative designated as hedging instrument:  (in thousands) 
Interest rate swap contract
Derivative instrument liability(1) (2) 
 $730  $1,976 
______________
(1)As of April 3, 2011, the estimated fair value was recorded as a $0.7 million current liability.
(2)As of January 2, 2011, the estimated fair value was recorded as a $2.0 million current liability.
three and six months ended July 4, 2010.

CEC ENTERTAINMENT, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (continued)

(Unaudited)

The following table summarizes the effect of the derivative instrument on other comprehensive income (“OCI”) and income:


  Three Months Ended 
  
April 3,
2011
  
April 4,
2010
 
Derivative in cash flow hedging relationship: (in thousands) 
Loss recognized in accumulated OCI – effective portion:   
Interest rate swap contract $(14) $(790)
Loss reclassified from accumulated OCI into income – effective portion:        
Interest expense $(1,260) $(1,276)

There were no ineffective gains or losses recognized during the three months ended April 3, 2011. We expect that approximately $0.4 million, net of taxes, of the change in fair value of the swap contract included in “Accumulated other comprehensive income” as of April 3, 2011 will be realized in earnings as additional interest expense during the second quarter of 2011 when the interest rate swap contract expires.

CEC ENTERTAINMENT, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (continued)
(Unaudited)

   Three Months Ended  Six Months Ended 
   July 3,
2011
  July 4,
2010
  July 3,
2011
  July 4,
2010
 
   (in thousands) 

Derivative in cash flow hedging relationship:

  

Loss recognized in accumulated OCI – effective portion:

     

Interest rate swap contract

  $(1 $(93 $(15 $(883
  

 

 

  

 

 

  

 

 

  

 

 

 

Loss reclassified from accumulated OCI into income – effective portion:

     

Interest expense

  $(731 $(1,234 $(1,991 $(2,510
  

 

 

  

 

 

  

 

 

  

 

 

 

4. 5.Derivative Instrument (continued):

Fair Value Measurement

Our interest rate swap contract is not traded on a public exchange. Therefore, its fair value is determined using the present value of expected future cash flows arising from the contract which approximates an amount to be received from or paid to a market participant for this instrument. This valuation methodology utilizes forward interest rate yield curves obtained from an independent pricing service’s quotes of three-month forward LIBOR rates through the swap contract’s maturity. Accordingly, the inputs to our fair value measurement of the interest rate swap are classified within Level 2 of the fair value hierarchy. For more information regarding fair value measurements, refer to Note 1 “Fair Value Measurements” to our consolidated financial statements in our Annual Report on Form 10-K for the fiscal year ended January 2, 2011 on February 24, 2011.

5. Commitments and Contingencies:

Legal Proceedings


From time to time, we are involved in various inquiries, investigations, claims, lawsuits, and other legal proceedings that are incidental to the conduct of our business. These matters typically involve claims from customers, employees, or other third parties involved in operational issues common to the retail, restaurant, and entertainment industries. Such matters typically represent actions with respect to contracts, intellectual property, taxation, employment, employee benefits, personal injuries, and other matters. A number of such claims may exist at any given time andtime. We record costs related to defending ourselves from litigation as they are incurred. Currently, there are currently a number of claims and legal proceedings pending against us.


In the opinion of our management, after consultation with legal counsel, the amount of ultimate liability with respect to claims or proceedings currently pending against us is not expected to have a material adverse effect on our consolidated financial condition, results of operations, or cash flows.

6.Income Taxes:

Our liability for uncertain tax positions (including tax,(excluding interest and penalties) increased fromto $4.7 million as of July 3, 2011 as compared to $4.4 million as of January 2, 20112011. The increase primarily relates to $4.9 million as of April 3, 2011, primarily in connection with additions relating tofor current year tax positions and adjustments to theour liability relating to prior years’ tax positions (net of decreases resulting from expiring statutes of limitation). The increase also includes the accrual of approximately $0.2 million of additional interest and penalties relating to uncertain tax positions which are included in “General and administrative expenses”.


10

CEC ENTERTAINMENT, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (continued)

(Unaudited)

7.Earnings Per Share:

Basic earnings per share (“EPS”) is computed by dividing our consolidated net income by the weighted average number of our common shares outstanding during the period. Common shares outstanding consist of shares of our common stock and certain unvested shares of restricted stock containing nonforfeitable dividend rights. Diluted EPS is computed using the weighted average number of common shares and dilutive potential common shares outstanding during the period using the treasury stock method. Potential common shares consist of dilutive stock options and unvested shares of restricted stock that are not considered to be participating securities.


The following table sets forth the computation of EPS, basic and diluted:


  
Three Months Ended
 
  April 3,  April 4, 
  
2011
  
2010
 
  (in thousands, except per share amounts) 
Numerator:      
Net income $34,082  $33,862 
Denominator:        
         
Basic weighted average common shares outstanding  19,938   22,076 
Potential common shares for stock options and restricted stock  41   30 
         
Diluted weighted average common shares outstanding  19,979   22,106 
         
Earnings per share:        
Basic $1.71  $1.53 
Diluted $1.71  $1.53 

   Three Months Ended   Six Months Ended 
   July 3,
2011
   July 4,
2010
   July 3,
2011
   July 4,
2010
 
   (in thousands, except per share amounts) 

Numerator:

        

Net income

  $6,502    $4,778    $40,584    $38,640  
  

 

 

   

 

 

   

 

 

   

 

 

 

Denominator:

        

Basic weighted average common shares outstanding

   19,323     21,544     19,630     21,810  

Potential common shares for stock options and restricted stock

   36     48     39     39  
  

 

 

   

 

 

   

 

 

   

 

 

 

Diluted weighted average common shares outstanding

   19,359     21,592     19,669     21,849  
  

 

 

   

 

 

   

 

 

   

 

 

 

Earnings per share:

        

Basic

  $0.34    $0.22    $2.07    $1.77  
  

 

 

   

 

 

   

 

 

   

 

 

 

Diluted

  $0.34    $0.22    $2.06    $1.77  
  

 

 

   

 

 

   

 

 

   

 

 

 

Stock options to purchase 38,09437,753 shares and 250,6131,599 shares of our common stock for the three months ended AprilJuly 3, 2011 and AprilJuly 4, 2010, respectively, and stock options to purchase 37,998 shares and 40,545 shares for the six months ended July 3, 2011 and July 4, 2010, respectively, were not included in theour diluted EPS computations because the exercise prices of these options were greater than the average market price of theour common sharesstock and, therefore, their effect would be antidilutive.


8.Stock-Based Compensation:

We have stock-based compensation plans pursuant to which we may grant awards of restricted stock and, prior to fiscal 2006, stock options to our employees and non-employee directors. The fair value of all stock-based awards, less estimated forfeitures, is recognized as stock-based compensation expense in theour consolidated financial statements over the vesting period of the award.


The following table summarizes total pre-tax stock-based compensation expense recognized in the unauditedour condensed consolidated financial statements:


  Three Months Ended 
  
April 3,
2011
  
April 4,
2010
 
  (in thousands) 
Total stock-based compensation cost $1,885  $1,957 
Portion capitalized as property and equipment (1)
  (50)  (45)
Pre-tax stock-based compensation expense recognized (2)
 $1,835  $1,912 
_______________

   Three Months Ended  Six Months Ended 
   July 3,  July 4,  July 3,  July 4, 
   2011  2010  2011  2010 
   (in thousands) 

Total stock-based compensation cost

  $1,995   $1,791   $3,879   $3,748  

Portion capitalized as property and equipment(1)

   (50  (50  (100  (95
  

 

 

  

 

 

  

 

 

  

 

 

 

Stock-based compensation expense recognized(2)

  $1,945   $1,741   $3,779   $3,653  
  

 

 

  

 

 

  

 

 

  

 

 

 

(1)

We capitalize the portion of stock-based compensation costs related to our design, construction, facilities, and legal departments that are directly attributable to our store development projects, such as the design and construction of a new store and the remodeling and expansion of our existing stores. Capitalized stock-based compensation is included in “Property and equipment, net” in the unauditedour Condensed Consolidated Balance Sheets.

(2)

Included in “General and administrative expense” in the unauditedour Condensed Consolidated StatementsStatement of Earnings.


11

CEC ENTERTAINMENT, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (continued)

(Unaudited)


8. Stock-Based Compensation (continued):

As of AprilJuly 3, 2011, there was $19.3$16.9 million of unrecognized pre-tax stock-based compensation costcosts related to our restricted stock that will be recognized over a weighted average remaining vesting period of 1.91.8 years. All previously granted and currently outstanding stock options are fully vested. As such there is no unrecognized stock-based compensation cost related to stock options.


9.Stockholders’ Equity:

Stock Repurchase Program

OurCash Dividends

On February 22, 2011, our Board of Directors (the “Board”the (“Board”) has approved the initiation of a programquarterly cash dividend of $0.20 per share, or $0.80 per share for useach year. Due to the timing of the Board’s decision, dividends paid during our 2011 fiscal year are expected to be $0.60 per share. On August 2, 2011, our Board declared a cash dividend of $0.20 per share, which will be paid on October 6, 2011 to stockholders of record on September 8, 2011. The table below presents dividends declared during the first half of 2011:

Declaration
Date
  Record Date  Dividend
Payable Date
  Dividend
Payable
per Share
  Total Amount
of Dividends  Declared
 
 February 22, 2011    March 24, 2011    April 21, 2011   $0.20   $4.0 million  
 May 3, 2011    June 2, 2011   July 7, 2011   $0.20   $3.9 million  

Stock Repurchase Program

We have a Board approved program to repurchase shares of our common stock. On July 25, 2005, the Board approved a stock repurchase program, which authorized us to repurchase, from time to time, up to $400 million of our common stock and on October 22, 2007 and October 27, 2009 authorized $200 million increases each. During the three months ended AprilAs of July 3, 2011, we repurchased 604,224approximately $101.1 million remained available for us to repurchase shares of our common stock, at an aggregate purchase price of approximately $22.5 million underin the repurchase program. As of April 3, 2011, approximately $118.7 million remained available for share repurchasesfuture, under our share repurchase authorization.


program.

The following table summarizes shares of our common stock repurchased by us, in the open market:

Date Purchased

  Number of  Shares
Purchased
   Approximate
Cost
   Average Price Paid
Per  Share
 
   (in millions, except number of shares and per share amounts) 

First Quarter 2011

   604,224    $22.5    $37.18  

Second Quarter 2011

   445,000     17.5    $39.45  
  

 

 

   

 

 

   

Total 2011

   1,049,224    $40.0    $38.14  
  

 

 

   

 

 

   

First Quarter 2010

   453,859    $16.9    $37.27  

Second Quarter 2010

   468,130     18.7    $39.82  
  

 

 

   

 

 

   

Total 2010

   921,989    $35.6    $38.56  
  

 

 

   

 

 

   

The share repurchase authorization approved by the Boardprogram does not have an expiration date, and the pace of our repurchase activity will dependdepends on factors such as our working capital needs, our debt repayment obligations, market price of our common stock, price, andas well as economic and market conditions. Our share repurchases may be effected from time to time through open market purchases, accelerated share repurchases, or in privately negotiated transactions. Our shareThe Board may elect to accelerate, suspend, delay, or discontinue our stock repurchase program may be accelerated, suspended, delayed or discontinued at any time.


Cash Dividend

On February 22, 2011,

Stock Options

All of our Board approved the initiation of a quarterly cash dividend of $0.20 per share, or $0.80 per share for each year. Due to the timing of the Board’s decision, dividends paid during the 2011 fiscal yearstock options outstanding are expected to be $0.60 per share. Our first quarterly dividend of $0.20 per share was paid on April 21, 2011 to stockholders of record on March 24, 2011.


Stock Options

fully vested. During the threesix months ended AprilJuly 3, 2011, 2,58817,588 shares of our common stock were issued from the exercise of stock options for cash proceeds of approximately $0.1$0.6 million.

During the six months ended July 4, 2010, 144,644 shares of our common stock were issued from the exercise of stock options for cash proceeds of approximately $4.6 million. As of July 3, 2011, we had 37,690 stock options outstanding.

CEC ENTERTAINMENT, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (continued)

(Unaudited)

Restricted Stock


The following table summarizes restricted stock activity during the threesix months ended AprilJuly 3, 2011 (not presented in thousands):


  
 
Restricted
Shares
  
Weighted Average
Grant Date
Fair Value
 
Unvested restricted stock awards, January 2, 2011  648,235  $29.90 
Granted  219,055  $38.16 
Vested  (244,637) $30.07 
Forfeited  (5,837) $29.88 
Unvested restricted stock awards, April 3, 2011  616,816  $32.77 

2011:

   Restricted
Shares*
  Weighted
Average
Grant Date
Fair Value*
 

Unvested restricted stock, January 2, 2011

   648,235   $29.90  

Granted

   220,333   $37.94  

Vested

   (250,380 $30.03  

Forfeited

   (12,048 $32.46  
  

 

 

  

Unvested restricted stock, July 3, 2011

   606,140   $32.72  
  

 

 

  

*Not presented in thousands.

During the threesix months ended AprilJuly 3, 2011, employees and non-employee directors tendered 72,76072,837 shares of common stock to satisfy tax withholding requirements on the vesting of restricted stock at an average price per share of $37.45.


12

$37.46.

TableITEM 2. Management’s Discussion and Analysis of ContentsFinancial Condition and Results of Operations.

Management's Discussion and Analysis of Financial Condition and Results of Operations.

As used in this report, the terms “CEC Entertainment,” “we,” “Company,” “us”“us,” and “our” refer to CEC Entertainment, Inc.® and its subsidiaries.


Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is intended to provide the readers of our unaudited condensed consolidated financial statements with a narrative, from the perspective of our management, on our consolidated financial condition, results of operations, liquidity, and certain other factors that may affect our future results. Our MD&A should be read in conjunction with our unaudited condensed consolidated financial statements and related notes included in Part I, Item 1 “Financial Statements” of this Quarterly Report on Form 10-Q and our Annual Report on Form 10-K for the fiscal year ended January 2, 2011, filed on February 24, 2011. Our MD&A includes the following:

Executive Summary

Overview of Operations

Results of Operations

Financial Condition, Liquidity and Capital Resources

Off-Balance Sheet Arrangements and Contractual Obligations

Critical Accounting Policies and Estimates

Recently Issued Accounting Guidance

Cautionary Note Regarding Forward-Looking Statements

Executive Summary

Total revenues increased 2.9% to $186.2 million for the second quarter of 2011 as compared to $181.0 million for the same quarter in 2010.

Comparable store sales increased 0.3%;

Weighted average Company-owned store count increased by approximately nine stores; and

Menu prices increased on average by 0.7%.

Operating income as a percentage of total revenues decreased 1.1 percentage points to 7.0% for the second quarter of 2011 as compared to 8.1% for the same quarter in 2010. The percentage decrease primarily reflects an increase in food costs, depreciation, rent, and higher corporate performance-based compensation, partially offset by a decrease in labor expense and insurance related costs.

Our interest expense as a percentage of total revenue decreased by 0.7 percentage points to 1.2% for the second quarter of 2011 as compared to 1.9% for the same quarter in 2010. The percentage decrease is presentedprimarily due to the non-recurrence of a $0.7 million charge recorded in the following sections:


·Executive Summary
·Overview of Operations
·Results of Operations
·Financial Condition, Liquidity and Capital Resources
·Off-Balance Sheet Arrangements and Contractual Obligations
·Critical Accounting Policies and Estimates
·Recently Issued Accounting Guidance

Executive Summary

·Revenues increased 4.1% during the firstsecond quarter of 2011 compared to the same period in 2010.
-Comparable store sales increased 1.1%.
-Weighted average Company-owned store count increased by approximately eight stores.
-Menu prices increased on average 2.1%.

·Operating income as a percentage of total revenues decreased 0.4 percentage points to 22.8%, primarily reflecting increases in store labor, other operating expenses, depreciation and rent expense.

·Diluted earnings per share for the first quarter of 2011 increased 11.8% to $1.71 compared to $1.53 in the same period in 2010. Earnings per share benefited from our cumulative repurchase of approximately 2.8 million shares of our common stock since the beginning of the first quarter of 2010.

·We repurchased approximately 0.6 million shares of our common stock during the first quarter of 2011 at an average price of $37.18 a share.

·During the first quarter of 2011, we completed 25 capital initiatives consisting of one store relocation, three expansions and 21 game enhancements.

13

Table of Contents2010 related to interest associated with uncertain tax positions established pursuant to an Internal Revenue Service (“IRS”) examination. In addition, interest expense associated with our interest rate swap agreement decreased $0.5 million due to the expiration of the interest rate swap agreement in May 2011.

Our effective income tax rate decreased to 39.1% from 57.6% in the second quarter of 2010 primarily related to recording an unfavorable discrete adjustment during the second quarter of 2010 of $2.4 million in connection with an IRS examination.

Diluted earnings per share for the second quarter of 2011 increased 54.5% to $0.34 as compared to $0.22 for the same quarter in 2010. Earnings per share benefited from our cumulative repurchase of approximately 2.8 million shares of our common stock since the beginning of the second quarter of 2010.

We repurchased approximately 0.4 million shares of our common stock during the second quarter of 2011 at an average price per share of $39.45.

During the second quarter of 2011, we completed 41 capital initiatives consisting of one new store, one major remodel, nine expansions, and 30 game enhancements.

Overview of Operations


We develop, operate, and franchise family dining and entertainment centers under the name “Chuck E. Cheese’s®” in 48 states and seven foreign countries or territories. Chuck E. Cheese’sOur stores feature musical and comic entertainment by robotic and animated characters, arcade-style and skill oriented games, video games, rides, and other activities intended to appeal to our primary customer base of families with children between two and 12 years of age. All of our stores offer dining selections consisting of a variety of beverages, pizzas, sandwiches, appetizers, a salad bar, and desserts.


The following table summarizes information regarding the number of Company-owned and franchised stores for the periods presented:


  
Three Months Ended
 
  April 3,  April 4, 
  
2011
  
2010
 
Number of Company-owned stores:      
Beginning of period  507   497 
New (1)
  1   - 
Acquired from franchisees  -   1 
Closed (1)
  (1)  - 
End of period  507   498 
         
Number of franchised stores:        
Beginning of period  47   48 
New  1   1 
Acquired by the Company  -   (1)
Closed  (1)  - 
End of period  47   48 
______________

   Three Months Ended   Six Months Ended 
   July 3,  July 4,   July 3,  July 4, 
   2011  2010   2011  2010 
Number of Company-owned stores:      

Beginning of period

   507    498     507    497  

New(1)

   1    —       2    —    

Acquired from franchisees

   —      —       —      1  

Closed(1)

   (1  —       (2  —    
  

 

 

  

 

 

   

 

 

  

 

 

 

End of period

   507    498     507    498  
  

 

 

  

 

 

   

 

 

  

 

 

 
Number of franchised stores:      

Beginning of period

   47    48     47    48  

New

   1    —       2    1  

Acquired by the Company

   —      —       —      (1

Closed

   —      —       (1  —    
  

 

 

  

 

 

   

 

 

  

 

 

 

End of period

   48    48     48    48  
  

 

 

  

 

 

   

 

 

  

 

 

 

(1)Both

For the newsix months ended July 3, 2011, included the closing and closed store in the first quarteropening of 2011 represents ourone relocated store.


Comparable store sales.We define comparable store sales as the percentage change in sales for our domestic Company-owned stores that have been open for more than 18 months as of the beginning of each respective fiscal year or 12 months for acquired stores (our “comparable store base”). Comparable store sales is a key performance indicator used within our industry and is a critical factor when evaluating our performance as it is indicative of acceptance of our strategic initiatives and local economic and consumer trends.


Revenues.Our primary source of revenues is from sales at our Company-owned stores (“Company store sales”) and consists of the sale of food, beverages, game-play tokens, and merchandise. A portion of Company store sales comes from sales of value-priced combination packages generally comprised of food, beverage, and game tokens (“package deals”), which we promote through in-store menu pricing or coupon offerings. Food and beverage sales include all revenue recognized with respect to stand-alone food and beverage sales, as well as thea portion of revenue that is allocated from package deals.deals and coupons that relate to food and beverage sales. Entertainment and merchandise sales include all revenue recognized with respect to stand-alone game token sales, as well as thea portion of revenue that is allocated from package deals. This revenue caption also includes sales of merchandise at our stores.deals and coupons that relate to entertainment and merchandise. We allocate the revenue recognized from the sale of our package deals and coupons between “Food and beverage sales” and “Entertainment and merchandise sales” based upon the price charged for each component when it is sold separately or, in limited circumstances, our best estimate of selling price if a component is not sold on a stand-alone basis, which we believe approximates each component’s fair value.


Franchise fees and royalties include royalties charged to franchisees based on a percentage of a franchised store’s sales, area development, and initial franchise fees received from franchisees to establish new stores and other miscellaneous sales to franchisees.


14

We recognize the franchise fee as revenue when we have substantially completed our obligations to the franchisee.

Table of Contents


Company store operating costs.Certain costs and expenses relate only to the operation of our Company-owned stores and are as follows:

Cost of food and beverage includes all direct costs of food, beverages, and costs of related paper and birthday supplies less rebates from suppliers;


Cost of entertainment and merchandise includes all direct costs of prizes provided and merchandise sold to our customers, as well as the cost of tickets dispensed to customers and redeemed for prizes;

·Cost of food and beverage includes all direct costs of food, beverages and costs of related paper and birthday supplies, less rebates from suppliers;

Labor expenses consist of salaries and wages, related payroll taxes, and benefits for store personnel;


Depreciation and amortization includes expenses that pertain directly to our store assets, including leasehold improvements, game and ride equipment, furniture, fixtures, and other equipment;

·Cost of entertainment and merchandise includes all direct costs of prizes provided and merchandise sold to our customers, as well as the cost of tickets dispensed to customers and redeemed for prize items;

Rent expense includes lease costs for Company-owned stores, excluding common occupancy costs (e.g. common area maintenance (“CAM”) charges, property taxes, etc.); and

Other store operating expenses include utilities, repair and maintenance costs, liability and property insurance, CAM charges, property taxes, preopening expenses, store asset disposal gains and losses, and all other costs directly related to the operation of a store.

·Labor expenses consist of salaries and wages, related payroll taxes and benefits for store personnel;
·Depreciation and amortization includes expenses that pertain directly to our store assets primarily consisting of leasehold improvements, game and ride equipment, furniture, fixtures and other equipment;
·Rent expense includes lease costs for Company-owned stores, excluding common occupancy costs (e.g. common area maintenance (“CAM”) charges, property taxes, etc.); and
·Other store operating expenses include utilities, repair costs, liability and property insurance, CAM charges, property taxes, preopening expenses, store asset disposal gains and losses, and all other costs directly related to the operation of a store.

Our “Cost of food and beverage” and “Cost of entertainment and merchandise” mentioned above do not include an allocation of (i) store employee payroll, related taxes and benefit costs and (ii) depreciation and amortization expense associated with Company-store assets. We believe that presenting store-level labor costs and depreciation and amortization expense in the aggregate provides the most informative financial reporting presentation.


Cost of food, beverage, entertainment, and merchandise as a percentage of Company store sales is influenced by both the cost of product, as well as the overall mix of Company store sales. Entertainment and merchandise sales have higher margins than food and beverage sales.

Advertising expense.Advertising expense includes production costs for television commercials, newspaper inserts, Internet advertising, coupons, and media expenses for national and local advertising, with offsetting contributions from our franchisees.


General and administrative expenses. General and administrative expenses represent all costs associated with our corporate office operations, including regional and district management and corporate personnel payroll and benefits, depreciation and amortization of corporate assets, andas well as other administrative costs not directly related to the operation of a store location.


Asset impairments.Asset impairments (if any) represent non-cash charges we record to write down the carrying amount of long-lived assets within stores that are not expected to generate sufficient projected cash flows in order to recover their net book value.


Seasonality and Variation in Quarterly Results


Our operating results fluctuate seasonally due to the timing of school vacations, holidays, and changing weather conditions. As a result, we typically generate higher sales volumes during the first and third quarters of each fiscal year. School operating schedules, holidays, and weather conditions may affect sales volumes in some operating regions differently than others. Because of the seasonality of our business, results for any quarter are not necessarily indicative of the results that may be achieved for the full fiscal year.


Fiscal Year


We operate on a 52 or 53 week fiscal year that ends on the Sunday nearest to December 31. Each quarterly period has 13 weeks, except during a 53 week year when the fourth quarter has 14 weeks. Our 2011 and 2010 fiscal year will consistyears each consists of 52 weeks and our 2010 fiscal year consisted of 53 weeks.


Results of Operations

The following table summarizes ourthe principal sources of our Company store sales expressed in dollars and as a percentage of total Company store sales for the periods presented:


  
Three Months Ended
 
  
April 3, 2011
  
April 4, 2010
 
  
(in thousands, except percentages)
 
Food and beverage sales $123,757   48.5% $121,016   49.4%
Entertainment and merchandise sales  131,459   51.5%  124,184   50.6%
Company store sales $255,216   100.0% $245,200   100.0%

   Three Months Ended  Six Months Ended 
   July 3, 2011  July 4, 2010  July 3, 2011  July 4, 2010 
   (in thousands, except percentages) 

Food and beverage sales

  $88,379     47.7 $89,064     49.4 $212,136     48.2 $210,080     49.4

Entertainment and merchandise sales

   96,825     52.3  91,065     50.6  228,284     51.8  215,249     50.6
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

Company store sales

  $185,204     100.0 $180,129     100.0 $440,420     100.0 $425,329     100.0
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

The following table summarizes our revenues and expenses expressed in dollars and as a percentage of total revenues (except as otherwise noted) for the periods presented:


  
Three Months Ended
 
  
April 3, 2011
  
April 4, 2010
 
  (in thousands, except percentages) 
Company store sales $255,216   99.5% $245,200   99.5%
Franchise fees and royalties  1,186   0.5%  1,127   0.5%
Total revenues  256,402   100.0%  246,327   100.0%
Company store operating costs:                
Cost of food and beverage (1)
  28,903   23.4%  27,619   22.8%
Cost of entertainment and merchandise (2)
  10,160   7.7%  10,050   8.1%
Cost of food, beverage, entertainment and merchandise (3)
  39,063   15.3%  37,669   15.4%
Labor expenses (3)
  63,637   24.9%  60,595   24.7%
Depreciation and amortization (3)
  20,752   8.1%  19,606   8.0%
Rent expense (3)
  18,485   7.2%  17,486   7.1%
Other store operating expenses (3)
  32,994   12.9%  31,034   12.7%
Total Company store operating costs (3)
  174,931   68.5%  166,390   67.9%
Advertising expense  9,067   3.5%  9,037   3.7%
General and administrative expenses  14,055   5.5%  13,685   5.6%
Total operating costs and expenses  198,053   77.2%  189,112   76.8%
Operating income  58,349   22.8%  57,215   23.2%
Interest expense  2,754   1.1%  2,670   1.1%
Income before income taxes $55,595   21.7% $54,545   22.1%
__________________

   Three Months Ended  Six Months Ended 
   July 3, 2011  July 4, 2010  July 3, 2011  July 4, 2010 
   (in thousands, except percentages) 

Company store sales

  $185,204     99.5 $180,129     99.5 $440,420     99.5 $425,329     99.5

Franchising fees and royalties

   1,012     0.5  857     0.5  2,198     0.5  1,984     0.5
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

Total revenues

   186,216     100.0  180,986     100.0  442,618     100.0  427,313     100.0
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

Company store operating costs:

             

Cost of food and beverage(1)

   22,087     25.0  19,967     22.4  50,990     24.0  47,586     22.7

Cost of entertainment and merchandise(2)

   7,351     7.6  7,736     8.5  17,511     7.7  17,786     8.3
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

Total cost of food, beverage, entertainment and merchandise(3)

   29,438     15.9  27,703     15.4  68,501     15.6  65,372     15.4

Labor expenses(3)

   52,242     28.2  51,777     28.7  115,879     26.3  112,372     26.4

Depreciation and amortization(3)

   20,906     11.3  19,836     11.0  41,658     9.5  39,442     9.3

Rent expense(3)

   18,334     9.9  17,440     9.7  36,819     8.4  34,926     8.2

Other store operating expenses(3)

   30,252     16.3  29,698     16.5  63,246     14.4  60,732     14.3
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

Total Company store operating costs(3)

   151,172     81.6  146,454     81.3  326,103     74.0  312,844     73.6

Other costs and expenses:

             

Advertising expense

   8,849     4.8  8,385     4.6  17,916     4.0  17,422     4.1

General and administrative expenses

   13,224     7.1  11,436     6.3  27,279     6.2  25,121     5.9
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

Total operating costs and expenses

   173,245     93.0  166,275     91.9  371,298     83.9  355,387     83.2
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

Operating income

   12,971     7.0  14,711     8.1  71,320     16.1  71,926     16.8

Interest expense

   2,286     1.2  3,442     1.9  5,040     1.1  6,112     1.4
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

Income before income taxes

  $10,685     5.7 $11,269     6.2 $66,280     15.0 $65,814     15.4
  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

  

 

 

   

 

 

 

(1)

Percent amount expressed as a percentage of food and beverage sales.

(2)

Percent amount expressed as a percentage of entertainment and merchandise sales.

(3)

Percent amount expressed as a percentage of Company store sales.

Due to rounding, percentages presented in the table above may not add. The percentage amounts for the components of cost of food, beverage, entertainment and merchandise do not sum due to the fact that cost of food and beverage and cost of entertainment and merchandise are expressed as a percentage of related food and beverage and entertainment and merchandise sales, as opposed to total Company store sales.


Three Months Ended AprilJuly 3, 2011 Compared to Three Months Ended AprilJuly 4, 2010


Revenues


Company store sales increased 4.1%$5.1 million, or 2.8%, to $255.2$185.2 million duringfor the firstsecond quarter of 2011 as compared to $245.2$180.1 million for the second quarter of 2010. The increase in Company store sales primarily related to a 0.3% increase in comparable store sales and a weighted average net increase of approximately nine Company-owned stores. The increase in comparable store sales is partially attributable to menu prices increasing by approximately 0.7%, which were initiated during the second quarter of 2010.

Total Company store sales mix consisted of food and beverage sales totaling 47.7% and entertainment and merchandise sales totaling 52.3% for the second quarter of 2011 as compared to 49.4% and 50.6%, respectively, for the second quarter of 2010. We believe the sales mix shift from food and beverage to entertainment and merchandise is the result of changes made to our token-only coupons and the component mix of package-deal coupons, coupled with our ongoing investment in our games that we believe is causing our guests to allocate more of their average check to games.

Company Store Operating Costs

For the second quarter of 2011, the cost of food, beverage, entertainment, and merchandise, as a percentage of Company store sales, increased 0.5 percentage points to 15.9% as compared to 15.4% for the second quarter of 2010. The percentage increase primarily related to an increase in certain commodity costs and cheese usage.

Cost of food and beverage, as a percentage of food and beverage sales, increased 2.6 percentage points to 25.0% for the second quarter of 2011 as compared to 22.4% for the second quarter of 2010. The percentage increase primarily was the result of an increase in certain commodity costs, higher cheese usage, and the deleveraging effect of the shift in sales mix in connection with component changes in our coupons promoting package deals. During the second quarter of 2011, the average price per pound of cheese increased approximately $0.36, or 25.1%, as compared to the second quarter of 2010.

Cost of entertainment and merchandise, as a percentage of entertainment and merchandise sales, decreased 0.9 percentage points to 7.6% for the second quarter of 2011 as compared to 8.5% for the second quarter of 2010. The percentage decrease primarily related to the leveraging effect of the shift in the sales mix in connection with component changes in our coupons related to our package deals and changes to our token-only coupons.

Labor expenses, as a percentage of Company store sales, decreased 0.5 percentage points to 28.2% for the second quarter of 2011 as compared to 28.7% for the second quarter of 2010. The percentage decrease primarily related to the improvement of the utilization of our hourly work force, partially offset by a 1.4% increase in the average hourly rate.

Depreciation and amortization expense related to our stores increased by $1.1 million to $20.9 million for the second quarter of 2011 as compared to $19.8 million for the second quarter of 2010. The increase in depreciation primarily related to ongoing capital investment initiatives at our existing stores and new store development.

Rent expense for our stores increased $0.9 million to $18.3 million for the second quarter of 2011 as compared to $17.4 million for the second quarter of 2010. The increase primarily related to an increase in leased properties resulting from new store development and expansions of our existing stores.

Other store operating expenses, as a percentage of Company store sales, decreased 0.2 percentage points to 16.3% for the second quarter of 2011 as compared to 16.5% for the second quarter of 2010. The percentage decrease was primarily due to a decrease in insurance related costs related to a decrease in actuarial reserves.

Advertising Expense

Advertising expense, as a percentage of total revenues, increased 0.2 percentage points to 4.8% for the second quarter of 2011 as compared to 4.6% for the second quarter of 2010. The increase primarily related to the timing of when we incurred media costs associated with advertising during the Easter holiday period that fell into the second quarter for 2011, but was in the first quarter for 2010. In addition, we launched ad campaigns in various radio advertising outlets beginning in 2011.

General and Administrative Expenses

General and administrative expenses increased $1.8 million to $13.2 million for the second quarter of 20102011 as compared to $11.4 million for the second quarter of 2010. The increase primarily related to an increase in corporate performance-based compensation expenses.

Interest Expense

Interest expense decreased $1.1 million to $2.3 million for the second quarter of 2011 as compared to $3.4 million for the second quarter of 2010. The decrease is primarily due to the recording of a 1.1%non recurring charge of $0.7 million in the second quarter of 2010 related to interest associated with uncertain tax positions pursuant to an IRS examination. In addition, interest expense associated with our interest rate swap decreased $0.5 million due to the expiration of our interest rate swap agreement in May 2011. In connection with the interest rate swap agreement, we paid a 4.62% fixed interest rate on $150.0 million of our outstanding debt, and upon expiration of the interest rate swap agreement, we paid a variable interest rate of approximately 1.2%.

Income Taxes

Our effective tax rate decreased to 39.1% for the second quarter of 2011 as compared to 57.6% for the second quarter of 2010. The decrease in our effective tax rate was primarily related to recording an unfavorable discrete adjustment in the prior year of approximately $2.4 million that was identified as a result of an IRS examination of our 2006 and 2007 federal tax returns. The IRS examination of our 2006 and 2007 federal tax returns was concluded and settled in December 2010.

Diluted Earnings Per Share

Diluted earnings per share increased to $0.34 per share for the second quarter of 2011 as compared to $0.22 per share for the second quarter of 2010. The increase primarily related to recording unfavorable discrete adjustments in the prior year of approximately $2.8 million, net of taxes, in connection with an IRS examination. In addition, the number of weighted average diluted shares outstanding decreased by 10.3% as compared to the second quarter of 2010. The number of weighted average diluted shares outstanding decreased, primarily from our repurchase of approximately 2.8 million shares of our common stock since the beginning of the second quarter of 2010. We estimate that the decrease in the number of weighted average diluted shares outstanding during the second quarter of 2011 attributable solely to these repurchases benefited our diluted earnings per share in the second quarter of 2011 by approximately $0.03 per share. Our estimate is based on the weighted average number of shares repurchased since the beginning of the second quarter of 2010 and includes consideration of any estimated additional interest expense attributable to borrowings under our revolving credit facility to finance any stock repurchases. Our diluted earnings per share computation excludes the effect of share repurchases prior to the second quarter of 2010, the effect of the issuance of restricted stock, and the exercise of stock options subsequent to the beginning of the second quarter of 2010.

Six Months Ended July 3, 2011 Compared to Six Months Ended July 4, 2010

Revenues

Company store sales increased $15.1 million, or 3.5%, to $440.4 million for the first six months of 2011 as compared to $425.3 million for the first six months of 2010. The increase in Company store sales primarily related to a 0.8% increase in comparable store sales and a weighted average net increase of approximately eight Company-owned stores. The increase in comparable store sales is partially attributable to menu prices increasedincreasing by approximately 2.1%1.4%, which were primarily initiated during the firstsecond quarter of 2011 as compared to the first quarter of 2010. We also believe the various strategies we have implemented, including the ongoing capital initiatives at our stores, an enhanced marketing plan and a continuing focus on increasing birthday parties contributed to the comparable store sales increase during the first quarter of 2011.


Our

Total Company store sales mix was 48.5%consisted of food and beverage sales totaling 48.2% and 51.5% entertainment and merchandise sales duringtotaling 51.8% for the first quartersix months of 2011 as compared to 49.4% and 50.6%, respectively, in the first quartersix months of 2010. We believe the sales mix shift from food and beverage to entertainment and merchandise is primarily the effectresult of recent changes inmade to our token-only coupons and the component mix of package-deal coupons, promoting bundled packages, resultingcoupled with our ongoing investment in our games that we believe is causing our guests to allocate more of the price being allocatedtheir average check to entertainment revenue.



Company Store Operating Costs

Cost of food, beverage, entertainment and merchandise as a percentage of Company store sales is influenced by both the cost of products, as well as the overall mix of company store sales due to the fact that entertainment and merchandise sales have higher margins then food and beverage sales.

For the first quartersix months of 2011, the cost of food, beverage, entertainment, and merchandise, as a percentage of Company store sales, decreased 0.1increased 0.2 percentage pointpoints to 15.3%15.6% as compared to 15.4% infor the first quartersix months of 2010. This decrease isThe percentage increase primarily related to a reduction in beverage costs and is largely offset by an increase in certain commodity costs.


costs and cheese usage.

Cost of food and beverage, as a percentage of food and beverage sales, increased 0.61.3 percentage points to 23.4% during24.0% for the first quartersix months of 2011 as compared to 22.8% in22.7% for the first quartersix months of 20102010. The percentage increase primarily due towas the result of an increase in certain commodity pricescosts, higher cheese usage, and the deleveraging effect of the shift in sales mix shift to entertainment and merchandise revenue related toin connection with component changes in our bundled value meals and coupons.coupons promoting package deals. During the first quartersix months of 2011, the average price per pound of cheese increased approximately $0.30,$0.33, or 21%23.0%, and produce prices increased approximately 15%. This increase was partially offset by a reduction in our beverage costs.


as compared to the first six months of 2010.

Cost of entertainment and merchandise, as a percentage of entertainment and merchandise sales, decreased 0.40.6 percentage points to 7.7% duringfor the first quartersix months of 2011 from 8.1% inas compared to 8.3% for the first quartersix months of 20102010. The percentage decrease primarily duerelated to the leveraging effect of the shift in the sales mix shift to entertainment and merchandise revenue related to component changes in coupons promoting our bundled value mealspackage deals and changes to our token-only coupons.


Labor expenses, as a percentage of Company store sales, increased 0.2decreased by 0.1 percentage points to 24.9% during26.3% for the first quartersix months of 2011 as compared to 24.7% in26.4% for the first quartersix months of 20102010. The percentage decrease primarily duerelated to better utilization of our hourly work force, partially offset by a 0.9%1.1% increase in the average hourly wage rate and higher benefit costs.


rate.

Depreciation and amortization expense related to our stores increased $1.2by $2.2 million to $20.8$41.7 million duringfor the first quartersix months of 2011 as compared to $19.6$39.4 million infor the first quartersix months of 20102010. The increase in depreciation primarily duerelated to the ongoing capital investment initiatives occurring at our existing stores and new store development.


Store rent

Rent expense for our stores increased $1.0$1.9 million to $18.5$36.8 million duringfor the first quartersix months of 2011 as compared to $17.5$34.9 million infor the first quartersix months of 20102010. The increase primarily duerelated to an increase in our leased properties resulting from new store development and expansions of our existing stores.

Other store operating expenses, as a percentage of Company store sales, increased 0.2by 0.1 percentage points to 12.9% during14.4% for the first quartersix months of 2011 as compared to 12.7% in14.3% for the first quartersix months of 2010 primarilly2010. The percentage increase was primarily due to a net increase in various storestore-related operating costs, partially offset by a decrease in insurance related operating costs.


costs related to a decrease in actuarial reserves.

Advertising Expense


Advertising expense, as a percentage of total revenues, decreased 0.20.1 percentage points to 3.5% during4.0% for the first quartersix months of 2011 from 3.7% inas compared to 4.1% for the first quartersix months of 20102010. The percentage decrease primarily duerelated to a reduction in overall media costs and the leveraging effecttiming of higher sales during the first quarter ofwhen our various purchased advertising is aired, partially offset by an increase in media costs related to launching ad campaigns in various radio advertising outlets beginning in 2011.


General and Administrative Expenses


General and administrative expenses increased $0.4$2.2 million to $14.1$27.3 million duringfor the first quartersix months of 2011 from $13.7as compared to $25.1 million infor the first quarter of 2010 primarilly due to a net increase in various corporate office overhead costs.


Interest Expense

Interest expense increased to $2.8 million during the first quarter of 2011 compared to $2.7 million in the first quarter of 2010 primarily due to a higher average debt balance outstanding between the two periods. The average debt balance outstanding under our revolving credit facility increased to $358.2 million during the first quarter of 2011 compared to $323.1 million during the first quartersix months of 2010. The increase primarily related to an increase in interestcorporate performance-based compensation expenses.

Interest Expense

Interest expense was partially offset bydecreased $1.1 million to $5.0 million for the first six months of 2011 as compared to $6.1 million for the first six months of 2010. The decrease is primarily due to recording of a decrease in our weighted average effective interest rate incurred on borrowings under our revolving credit facility from 2.9%non recurring charge of $0.7 million in the firstsecond quarter of 2010 related to 2.8%interest associated with uncertain tax positions pursuant to an IRS examination. In addition, interest expense associated with our interest rate swap decreased $0.5 million due to the expiration of our interest rate swap agreement in May 2011. In connection with the interest rate swap agreement, we paid a 4.62% fixed interest rate on $150.0 million of our outstanding debt, and upon expiration of the interest rate swap agreement, we paid a variable interest rate of approximately 1.2%.

Income Taxes

Our effective tax rate decreased to 38.8% for the first quartersix months of 2011.


Income Taxes

Our effective income tax rate was 38.7% and 37.9% during2011 as compared to 41.3% for the first quartersix months of 2011 and 2010, respectively.2010. The increasedecrease in our effective tax rate was dueprimarily related to higher effective state tax rates including liabilities for uncertain tax positionsrecording an unfavorable discrete adjustment in the prior year of $2.4 million that was identified as a result of an IRS examination of our 2006 and to a lesser extent increases in permanent differences and an estimated decrease in wage related2007 federal tax credits.

our 2006 and 2007 federal tax returns was concluded and settled in December 2010.

Diluted Earnings Per Share


Diluted earnings per share increased to $1.71$2.06 per share for the first quartersix months of 2011 from $1.53as compared to $1.77 per share for the first six months of 2010. The increase primarily related to recording unfavorable discrete adjustments in the first quarterprior year of 2010 primarily due to a 9.6% decreaseapproximately $2.8 million, net of taxes, in connection with an IRS examination. In addition, the number of weighted average diluted shares outstanding between the two periods.decreased by 10.0%. The increase innumber of weighted average diluted earnings per share between the two periods was impacted byshares outstanding decreased primarily due to our repurchase of approximately 2.83.2 million shares of our common stock since the beginning of the first quarter of 2010.2010 fiscal year. We estimate that the decrease in the number of weighted average diluted shares outstanding during the first quartersix months of 2011 attributable solely to these repurchases benefited our diluted earnings per share in the first quartersix months of 2011 by approximately $0.11.$0.18 per share. Our estimate is based on the weighted average number of shares repurchased since the beginning of the first quarter of 2010 fiscal year and includes consideration of theany estimated additional interest expense attributable to increased borrowings under our revolving credit facility to finance theany stock repurchases. Our diluted earnings per share computation does not includeexcludes the effect of share repurchases prior to theour 2010 fiscal year, or the effect of the issuance of restricted stock, orand the exercise of stock options subsequent to the beginning of the first quarter of 2010.


Financial Condition, Liquidity and Capital Resources


Overview of Liquidity


Funds generated by our existing operating activities, available cash and cash equivalents, and, as necessary, borrowings from our revolving credit facility continue to be our most significantprimary sources of liquidity. We primarily use our cash provided by operating activities to fund our ongoing business activities, planned capital expenditures, and service our debt. We also use cash from operations to pay dividends to our stockholders and repurchase our shares of common stock.

Our business development strategy does not require that we enter into any material development or contractual purchase obligations. Our planned capital expenditures, including spending that pertains to new store development and capital initiatives, is flexible so we can manage our liquidity by deferring or curtailing any planned capital spending.

We believe funds generated from our expected results of operations and available cash and cash equivalents will be sufficient to finance our business development strategies and capital initiatives for the next year. Our revolving credit facility is also available for additional working capital needs and investment opportunities. However, in the event ofif we experience a material decline in our sales trends, there can be no assurance that we will generate cash flows at or above our current levels.


Our primary requirements for

The following tables present summarized financial information that we believe is helpful in evaluating our liquidity and capital resources:

   July 3,
2011
  January 2,
2011
 
   (in thousands) 

Cash and cash equivalents

  $17,376   $19,269  

Revolving credit facility borrowings

  $356,500   $377,000  

Available unused commitments under our revolving credit facility

  $182,841   $162,341  
   Six Months Ended 
   July 3,
2011
  July 4,
2010
 
   (in thousands) 

Net cash provided by operating activities

  $111,557   $100,918  

Net cash used for investing activities

   (47,289  (47,114

Net cash used for financing activities

   (66,262  (56,434

Effect of foreign exchange rate changes on cash

   101    (82
  

 

 

  

 

 

 

Change in cash and cash equivalents

  $(1,893 $(2,712
  

 

 

  

 

 

 

Interest paid

  $5,679   $5,198  

Income taxes paid, net

  $980   $17,984  

Cash Flows – Operating Activities

Net cash provided by operating activities relateincreased $10.7 million to $111.6 million during the first six months of 2011 as compared to $100.9 million for the first six months of 2010. The increase primarily related to receiving a refund of an overpayment of $9.0 million for federal income taxes related to our 2010 tax year.

Our cash interest payments increased $0.5 million to $5.7 million during the first six months of 2011 as compared to $5.2 million for the first six months of 2010. The increase was primarily related to the change in the weighted average debt balance outstanding under our revolving credit facility during the two periods.

Our cash payments for income taxes, net of refunds received, decreased by $17.0 million to $1.0 million during the first six months of 2011 as compared to $18.0 million for the first six months of 2010. During the first six months of 2011, we paid income tax payments of approximately $10.0 million, which was offset by receiving a refund of an overpayment of $9.0 million for federal income taxes in the first quarter of 2011. The refund primarily related to additional tax depreciation stemming from the enactment of depreciation rules signed into law in December 2010.

Cash Flows – Investing Activities

Net cash used in investing activities increased $0.2 million to $47.3 million for the first six months of 2011 as compared to $47.1 million for the first six months of 2010. The increase primarily related to the timing of capital payments for our planned capital expenditures and servicinginitiatives, which was almost entirely offset by a decrease in other investing activities associated with our debt. We may also useacquisition of former franchised store locations during the 2010 fiscal year.

Cash Flows – Financing Activities

Net cash from operationsused in financing activities increased $9.9 million to pay dividends$66.3 million for the first six months of 2011 as compared to our stockholders and make$56.4 million for the first six months of 2010. The increase in financing activities primarily related to the initial payment of a dividend during the second quarter of 2011, additional repurchases of our common stock.


stock, and a reduction of the amount of cash proceeds received from stock options being exercised. This increase was partially offset by a decrease in the repayment of our borrowings.

We paid a $0.20 per share cash dividend for the first time of approximately $3.9 million in the second quarter of 2011. In addition, during the first six months of 2011, we repurchased additional shares of our common stock, totaling $4.5 million as compared to the first six months of 2010. Also, during the first six months of 2011, the amount of cash proceeds received through the exercise of employee stock options decreased by $4.0 million to $0.6 million as compared to $4.6 million for the first six months of 2010. The decrease in cash proceeds directly relates to the decline in the number of stock option awards available to be exercised. These increases were partially offset by a decrease of $2.4 million in repayments made on our outstanding borrowings under our revolving credit facility.

Sources of Liquidity

We currently finance our business activities through cash flows provided by our operations and, as necessary, from borrowings under our revolving credit facility.

Our requirement for working capital is not significant since ourand we are able to operate with a net working capital deficit (current liabilities in excess of current assets), without incurring significant short-term or long-term borrowings. The primary components of working capital are as follows:

Our store customers pay for their purchases in cash or credit cards at the time of the sale and the cash from these sales is typically received before related accounts payable to suppliers and our employee payroll become due. due;

Frequent inventory turnover results in limited investment in inventoriesinventories; and our accounts

Accounts payable are generally due in five to 30 days. As a result of these factors, we are able to operate with a net working capital deficit (current liabilities in excess of current assets), and we can do so without incurring significant short-term or long-term borrowings.


We do not enter into any material development or contractual purchase obligations in connection with our business development strategy. As a result, with respect to our planned capital expenditures, including spending that pertains to our new store development and capital initiatives, we believe that we have the flexibility necessary to manage our liquidity by promptly deferring or curtailing our capital spending.

The following tables present summarized financial information that we believe is helpful in evaluating our liquidity and capital resources:

  
Three Months Ended
 
  April 3,  April 4, 
  
2011
  
2010
 
  (in thousands) 
Net cash provided by operating activities $88,461  $91,757 
Net cash used for investing activities  (22,914)  (22,078)
Net cash used for financing activities  (64,641)  (66,711)
Effect of foreign exchange rate changes on cash  77   (38)
Change in cash and cash equivalents $983  $2,930 
Interest paid $2,832  $2,633 
Income taxes (refunded) paid, net $(8,108) $58 
         
  
April 3,
2011
  
January 2,
2011
 
  (in thousands) 
Cash and cash equivalents $20,252  $19,269 
Revolving credit facility borrowings $337,000  $377,000 
Available unused commitments under revolving credit facility $202,341  $162,341 

Cash Flows – Operating Activities

Net cash provided by operating activities decreased $3.3 million to $88.5 million during the first three months of 2011 from $91.8 million in the first three months of 2010. The decrease was primarily attributable to decreases in our working capital.

Our cash interest payments increased $0.2 millionflow for our operations is dependent on our ability to $2.8 million during the first three months of 2011 from $2.6 million in the first three months of 2010 primarily due to an increase in the average debt balance outstanding underaccess our revolving credit facility between the two periods.


Our cash payments for income taxes, net of refunds received, decreased $8.2 million to a net refund of $8.1 million during the first three months of 2011 from a payment of $0.1 million in the first three months of 2010 primarily due to the refund of an overpayment of $9.0 million of federal income tax relating to our 2010 tax year which was received in the first quarter of 2011.facility. The refund was primarily due to additional tax depreciation stemming from the enactment of beneficial depreciation rules signed into law in December 2010.

Cash Flows – Investing Activities

Net cash used in investing activities increased $0.8 million to $22.9 million during the first three months of 2011 from $22.1 million in the first three months of 2010, primarily due to the timing of capital payments for many of the initiatives completed in the fourth quarter of 2010.

Cash Flows – Financing Activities

Net cash used in financing activities decreased $2.1 million to $64.6 million during the first three months of 2011 from $66.7 million in the first three months of 2010. During the first three months of 2011, we made repayments on the outstanding borrowings under our revolving credit facility of $40.0 million, compared to the same period in 2010 when we made repayments of $49.8 million. This decrease in repayments was primarily related to our share repurchases during 2011. During the first three months of 2011, our repurchases of our common stock increased $5.6 million to $22.5 million compared to $16.9 million during the same period last year. Also, during the first three months of 2011, cash proceeds received through the exercise of employee stock options decreased $2.3 million compared to the same period in 2010 due to a decline in the number of exercisable awards outstanding.

Sources of Liquidity

We currently finance our business activities through cash flows provided by our operations and, as necessary, from borrowings under our revolving credit facility.

Our requirement for working capital is not significant since our customers pay for their purchases in cash or credit cards at the time of the sale, enabling us to monetize many of our inventory items before we have to pay suppliers for such items. We attempt to maintain only sufficient inventory of supplies in our stores to satisfy current operational needs. Since our accounts payable are generally due in five to 30 days, we are able to operate with a net working capital deficit (current liabilities in excess of current assets). Our net working capital deficit increased to $19.6 million at April 3, 2011 from $1.7 million at January 2, 2011 primarily
due to variations in the timing and amount of payments for accounts payable, income taxes and collection of receivables.

Our ability to access our revolving credit facility is subject to our compliance with the terms and conditions of the revolving credit facility agreement, including our maintenance of certain prescribed financial ratio covenants, as more fully described below.

Debt Financing


We have a $550.0 million revolving credit facility providing for total borrowings of up to $550.0 million. The credit facility, whichthat matures in October 2012,2012. The revolving credit facility also includes an accordion feature, allowingwhich allows us, subject to lender approval, to request an increase to theour revolving commitment of up to $50.0 million in borrowings at any time. As of AprilJuly 3, 2011, there were $337.0we had $356.5 million of borrowings outstanding and issued approximately $10.7 million of letters of credit, issued butwhich remained undrawn under our revolving credit facility. Based on the type of borrowing, theour revolving credit facility bears interest at the London Interbank Offered Rate (“LIBOR”) plus an applicable margin of 0.625% to 1.25% determined based on our financial performance and debt levels, or alternatively, the higher of (a) the prime interest rate or (b) the Federal Funds rate plus 0.50%. As of AprilJuly 3, 2011, borrowings under theour revolving credit facility incurred interest at LIBOR (ranging from 0.24%0.18% - 0.31%0.19%) plus 1.00% or prime (3.25%). AWe are required to pay a commitment fee ofranging from 0.1% to 0.3%, depending on our financial performance and debt levels,levels. The commitment fee is payable on a quarterly basis on any unused portion of the revolving credit line.facility. For both the three months ended July 3, 2011 and July 4, 2010, we paid approximately $0.1 million in commitment fees. For both the six months ended July 3, 2011 and July 4, 2010, we paid $0.2 million in commitment fees. All borrowings under theour revolving credit facility are unsecured, but we have agreed not to pledge any of our existing assets to secure future indebtedness.


During the first three months of 2011, we decreased the outstanding debt balance under our revolving credit facility by $40 million to $337.0 million as of April 3, 2011 from $377.0 million as of January 2, 2011. Including the effect of our interest rate swap contract, the weighted average effective interest rate incurred on borrowings under our revolving credit facility was 2.8% and 2.9% for the three months ended April 3, 2011 and April 4, 2010, respectively.

Our revolving credit facility agreement contains a number of covenants that, among other things, require us to comply with the following financial ratios as of the end of any fiscal quarter:


A consolidated fixed charge coverage ratio of not less than 1.5 to 1.0, based upon the ratio of (a) consolidated EBITR for the last four fiscal quarters to (b) the sum of consolidated interest charges plus consolidated rent expense during such period. Consolidated EBITR, as defined in the revolving credit facility agreement, equals net income plus consolidated interest charges, income taxes, stock-based compensation expense, rent expense, and other non-cash charges, reduced by non-cash income.


19

Table of Contentsnot less than 1.5 to 1.0, based upon the ratio of (a) our consolidated EBITR for the last four fiscal quarters to (b) the sum of our consolidated interest charges plus consolidated rent expense during such period. Consolidated EBITR, as defined in the revolving credit facility agreement, equals net income plus consolidated interest charges, income taxes, stock-based compensation expense, rent expense, and other non-cash charges, reduced by non-cash income.

A consolidated leverage ratio of not greater than 3.0 to 1.0, based upon the ratio of (a) our quarter-end consolidated funded indebtedness (as defined in the revolving credit facility agreement) to (b) consolidated EBITDA for the last four fiscal quarters. Consolidated EBITDA, as defined in the revolving credit facility agreement, equals consolidated EBITR adjusted to exclude the non-cash portion of rent expense plus depreciation and amortization.

A consolidated leverage ratio of not greater than 3.0 to 1.0, based upon the ratio of (a) the quarter-end consolidated funded indebtedness (as defined in the revolving credit facility agreement) to (b) consolidated EBITDA for the last four fiscal quarters. Consolidated EBITDA, as defined in the revolving credit facility agreement, equals our consolidated EBITR adjusted to exclude the non-cash portion of rent expense plus depreciation and amortization.

Our revolving credit facility is the primary source of committed funding from which we finance our planned capital expenditures, repurchase our common stock, and provide for our working capital needs. Non-compliance with the required financial covenant ratios could prevent us from being able to access further borrowings under our existing revolving credit facility, require us to immediately repay all amounts outstanding under the revolving credit facility, and increase our cost of borrowing. As of AprilJuly 3, 2011, we were in compliance with thesethe required covenant ratios, with a consolidated fixed charge coverage ratio of 2.24 to 1 and a consolidated leverage ratio of 1.811.91 to 1.


Interest Rate Swap

We have maintained an interest rate swap contract to effectively convert $150.0 million During the first six months of our variable rate revolving credit facility2011, we made payments on the outstanding debt to a fixed interest rate. The contract, which matures in May 2011, requires us to pay a fixed rate of 3.62% while receiving variable payments from the counterparty at the three-month LIBOR rate. Including the 1.00 percentage point applicable margin incurred onbalance under our revolving credit facility totaling $20.5 million reducing the effective interest rate of the swap contract was 4.62%total outstanding balance to $356.5 million as of April 3, 2011. The differential amounts receivable or payable under the swap contract are recorded over the life of the contract as adjustments to interest expense.

As of AprilJuly 3, 2011 as compared to $377.0 million as of January 2, 2011. Including the estimated fair value of the swap contract was a liability of approximately $0.7 million. Refer to Note 4 “Derivative Instrument” of our condensed consolidated financial statements for a more complete discussioneffect of our interest rate swap contract.

contract, which expired in May 2011, the weighted average effective interest rate incurred on borrowings under our revolving credit facility was 2.5% and 3.0% for the six months ended July 3, 2011 and July 4, 2010, respectively.

Cash Dividend


On February 22, 2011, our Board of Directors (“Board”) approved the initiation of a quarterly cash dividend of $0.20 per share, or $0.80 per share for each year. Due to the timing of the Board’s decision, dividends paid during the 2011 fiscal year are expected to be $0.60 per share. Our first quarterlyOn August 2, 2011, our Board declared a cash dividend of $0.20 per share, waswhich will be paid on April 21,October 6, 2011 to stockholders of record on March 24,September 8, 2011. During the first half of 2011, we declared the following dividends:

Declaration
Date
  Record Date  Dividend
Payable  Date
  Dividend
Payable
per Share
  Total Amount
of Dividends  Declared
 
 February 22, 2011    March 24, 2011    April 21, 2011   $0.20   $4.0 million  
 May 3, 2011    June 2, 2011    July 7, 2011   $0.20   $3.9 million  

We expect to continue to pay quarterly dividends. However, there can be no assurance that future dividends will be declared or paid. The actual declaration and payment of future dividends, the amount of any such dividends, and the establishment of record and payment dates, if any, is subject to final determination by the Board, each quarter, after its review of our then-current strategy, applicable debt covenants, and financial performance and position, among other things.


Capital Expenditures


Our

We intend to continue to focus our future capital expenditures are expected to be primarily foron reinvestment into our existing Company-owned store basestores through various planned capital initiatives and the development or acquisition of additional Company stores. We have funded and expect to continue to fund these capital expenditures through our existing cash flow from operations and, if necessary, borrowings under our revolving credit facility. We estimate capital expenditures in 2011 will total approximately $92 million to $93 million, including approximately $63 million related to capital initiatives for our existing stores, approximately $14 million related to new store development and the remainder for other store initiatives, general store requirements and corporate capital expenditures. We plan to fund these capital expenditures through cash flow from operations and, if necessary, borrowings under our revolving credit facility.


The following tables summarize certain information regarding the Company'sCompany’s actual and our projected capital expenditure activitiesexpenditures during each of the periods presented:


  
Three Months Ended
 
  April 3,  April 4, 
  
2011
  
2010
 
Existing Company-owned store initiatives:      
Game Enhancements  21   48 
Major Remodels  -   4 
Store Expansions  3   6 
Total completed  24   58 
         
New Company store development and franchise acquisition (1) 
  1   1 
_________________
(1)  The company-owned store added in 2011 was a relocated store.  The company-owned store added in 2010 was a store acquired from a franchisee.

  Estimated Average Cost Per Project Projected Completions Fiscal Year 2011 Actual Completions Fiscal Year 2010 
  (in millions)     
Investment in existing Company-owned stores:       
Game Enhancements (1)
 $0.1 to $0.2 140 to 150  180 
Major Remodels $0.6 15 to 20  15 
Store Expansions $1.0 30 to 35  28 
Total    185 to 205  223 
          
New Company store development and franchise store acquisitions: (2)
 $2.7 to $2.8 5  12 
_________________

   Three Months Ended   Six Months Ended 
   July 3,
2011
   July 4,
2010
   July 3,
2011
   July 4,
2010
 

Existing Company-owned store initiatives:

        

Game Enhancements

   30     49     51     97  

Major Remodels

   1     2     1     6  

Store Expansions

   9     4     12     10  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total projects completed

   40     55     64     113  
  

 

 

   

 

 

   

 

 

   

 

 

 

New Company store development and franchise acquisition*

   1     —       2     1  
  

 

 

   

 

 

   

 

 

   

 

 

 

(1)*One of the Company-owned stores in the first quarter of 2011 was a relocated store. The Company-owned store added in 2010 was a store acquired from a franchisee.

   Estimated
Average  Cost
Per Project
   Estimated Total
Projects  for
Fiscal Year 2011
  Actual
Completions
Fiscal Year
2010
   (in millions)       

Investment in existing Company-owned stores:

      

Game Enhancements(1)

  $0.1 to $0.2    140 to 150  180

Major Remodels

  $0.6    10 to 15  15

Store Expansions

  $1.0    30 to 35  28
    

 

  

 

Total

    180 to 200  223
    

 

  

 

New Company store development and franchise store acquisitions:(2)

  $2.7 to $2.8    5  12
    

 

  

 

(1)

2010 included incremental game enhancements completed for stores located in the Los Angeles, San Diego, Chicago, and Philadelphia market areas in conjunction with local television advertising. The Company is not projecting this incremental capital spending during 2011.


(2)

New Company-owned stores projected to be developed during 2011 include three stores that will be relocated. Company-owned stores added during 2010 included five stores we acquired from franchisees and two stores we relocated.

Investment in Existing Company-owned Stores.We believe that in order to maintain consumer demand for and the appeal of our concept, we must continually reinvest in our existing Company-owned stores. For our existing stores, we currently utilize the following capital initiatives: (a) game enhancements, (b) major remodels, and (c) store expansions. We believe these capital initiatives are essential to preserving our existing sales and cash flows and provide a solid foundation for long term revenue growth.


Game enhancements. We believe game enhancements are necessary to maintain the relevance and appeal of our games and rides. In addition, game enhancements counteract general wear and tear on the equipment and incorporate improvements in game and ride technology.


Major remodels.We undertake periodic major remodels when there is a need to improve the overall appearance of a store or when we introduce concept changes or enhancements to our stores. A major remodel initiative typically includes interior design modifications that allow us to more effectively utilize space allocated to the playroom area of the store, increasing the number of games and rides, and developing a new exterior and interior identity.


Store expansions.We believe store expansions improve the quality of our guests’ experience because the additional square footage allows us to increase the number and variety of games, rides, and other entertainment offerings in our stores. In addition to expanding the square footage of a store, store expansions typically include all components of a major remodel and generally result in an increase in the store’s seat count. We consider our investments in store expansions to generally be discretionary in nature. In undertaking store expansions, our objective is to improve the appeal of our stores and to respond to sales growth opportunities as they arise.


Since the lifecycles of our store format and our games are largely driven by changes in consumer behaviors and preferences, we believe that our capital initiatives involving major remodels and game enhancements are required in order to keep pace with consumer entertainment expectations. As a result, we view our major remodel and game enhancement initiatives as a means to maintaining and protecting our existing sales and cash flows over the long term. While we are hopeful that our major remodels and game enhancements will contribute to incremental sales growth, we believe that our capital spending with respect to expansions of existing stores will more directly lead to growth in our comparable store sales and cash flow. We typically invest in expansions when we believe there is a potential for sales growth and, in some instances, in order to maintain sales in stores that compete with other large-box competitors. We believe that expanding the square footage and entertainment space of a store increases our guest traffic and enhances the overall customer experience, which we believe will contribute to the growth of our long-term comparable store sales. The objective of an expansion or remodel that increases space available for entertainment is not intended to exclusively improve our entertainment and merchandise sales, but rather is focused on impacting overall Company store sales through increased guest traffic and satisfaction.


New Company store development.Our plan for new store development is typically focused on opening high sales volume stores in densely populated areas. We expect the cost of opening new stores will vary depending upon many factors including the size of the store, whether we acquire land and whether the store is located in an in-line or freestanding building.


Share Repurchases

Our Board has approved a program for us to repurchase shares of our common stock. On July 25, 2005, the Board approved a stock repurchase program, which authorized us to repurchase from time to time up to $400 million of our common stock and on October 22, 2007 and October 27, 2009 authorized $200 million increases each. During the threesix months ended AprilJuly 3, 2011, we repurchased 604,2241,049,224 shares of our common stock at an aggregate purchase price of approximately $22.5 million, and as$40.0 million. As of AprilJuly 3, 2011, approximately $118.7$101.1 million remained available for share repurchases under our stock repurchase authorization.


program.

The share repurchase authorizationprogram approved by the Board does not have an expiration date and the pace of our repurchase activity will depend on factors such as our working capital needs, our debt repayment obligations, our stock price, andas well as economic and market conditions. Our share repurchases may also be effected from time to time through open market purchases, accelerated share repurchases, or in privately negotiated transactions. Our share repurchase programBoard may be accelerated, suspended, delayed or discontinued at any time.


time elect to accelerate, suspend, delay, or discontinue our stock repurchase program.

Off-Balance Sheet Arrangements and Contractual Obligations


As of AprilJuly 3, 2011, we had no off-balance sheet financing arrangements as described in Regulation S-K Item 303(a)(4)(ii) and we believe there has been no material change in our contractual obligations since the end of fiscal year 2010.


For information regarding our contractual obligations, refer to “Off Balance Sheet Arrangements and Contractual Obligations” in Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Annual Report on Form 10-K for the fiscal year ended January 2, 2011, filed on February 24, 2011.


Critical Accounting Policies and Estimates


Our unaudited condensed consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”), which requires us to make estimates and assumptions that affect the reported values of assets and liabilities at the date of the financial statements, the reported amount of revenues and expenses during the reporting period, and the related disclosures of contingent assets and liabilities. The use of estimates is pervasive throughout our consolidated financial statements and is affected by management judgment and uncertainties. Our estimates, assumptions and judgments are based on historical experience, current market trends, and other factors that we believe to be relevant and reasonable at the time theour consolidated financial statements are prepared. We continually evaluate the information used to make these estimates as our business and the economic environment change. Actual results may differ materially from these estimates under different assumptions or conditions. Results of operations of interim periods are not necessarily indicative of results for the full year.


Information with respect to our critical accounting policies and estimates which we believe could have the most significant effect on our reported consolidated results and require difficult, subjective or complex judgment by management are described under “Critical Accounting Policies and Estimates” in Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Annual Report on Form 10-K for the fiscal year ended January 2, 2011, filed on February 24, 2011. We believe that as of AprilJuly 3, 2011 there has been no material change to the information concerning our critical accounting policies and estimates.

Recently Issued Accounting Guidance


Refer to Note 1 “Basis of Presentation and Recently Issued Accounting Guidance” of our unaudited condensed consolidated financial statements included in Part I, Item 1 “Financial Statements” of this Quarterly Report on Form 10-Q for a description of the new accounting guidance we have recently adopted.


Cautionary Note Regarding Forward-Looking Statements


Certain statements in this report, other than historical information, may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, and are subject to various risks, uncertainties and assumptions. Statements that are not historical in nature, and which may be identified by the use of words such as “may,” “should,” “could,” “believe,” “predict,” “potential,” “continue,” “plan,” “intend,” “expect,” “anticipate,” “future,” “project,” “estimate” and similar expressions (or the negative of such expressions) are forward-looking statements. Forward-looking statements are made based on management’s current expectations and beliefs concerning future events and, therefore, involve a number of assumptions, risks and uncertainties, including the risk factors described in Item 1A “Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended January 2, 2011, filed on February 24, 2011. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may differ from those anticipated, estimated or expected. Factors that could cause actual results to differ materially from those contemplated by forward-looking statements include, but are not limited to:

Changes in consumer discretionary spending and general economic conditions;

Our ability to successfully implement our business development strategies;

·Changes in consumer discretionary spending and general economic conditions;

Costs incurred in connection with our business development strategies;


Negative publicity concerning food quality, health, safety and other issues;

·Our ability to successfully implement our business development strategies;

Competition in both the restaurant and entertainment industries;


22

Table

Disruptions in the financial markets affecting the availability and cost of Contentscredit and our ability to maintain adequate insurance coverage;

Loss of certain key personnel;

Increases in food, labor and other operating costs;

Changes in consumers’ health, nutrition and dietary preferences;

·Costs incurred in connection with our business development strategies;

Continued existence or occurrence of certain public health issues;


Disruption of our commodity distribution system;

·Negative publicity concerning food quality, health, safety and other issues;

Our dependence on a few global providers for the procurement of games and rides;


Fluctuations in our quarterly results of operations due to seasonality;

·Competition in both the restaurant and entertainment industries;

Adverse effects of local conditions, natural disasters and other events;


Risks in connection with owning and leasing real estate;

·Disruptions in the financial markets affecting the availability and cost of credit and our ability to maintain adequate insurance coverage;

Our ability to adequately protect our trademarks or other proprietary rights;


Government regulations, litigation, product liability claims and product recalls;

·Loss of certain key personnel;

Disruptions of our information technology systems; and


Conditions in foreign markets.

·Increases in food, labor and other operating costs;

·Changes in consumers’ health, nutrition and dietary preferences;

·Continued existence or occurrence of certain public health issues;

·Disruption of our commodity distribution system;

·Our dependence on a few global providers for the procurement of games and rides;

·Fluctuations in our quarterly results of operations due to seasonality;

·Adverse effects of local conditions, natural disasters and other events;

·Risks in connection with owning and leasing real estate;

·Our ability to adequately protect our trademarks or other proprietary rights;

·Government regulations, litigation, product liability claims and product recalls;

·Disruptions of our information technology systems; and

·Conditions in foreign markets.

The forward-looking statements made in this report relate only to events as of the date on which the statements were made. Except as may be required by law, we undertake no obligation to update our forward-looking statements to reflect events and circumstances after the date on which the statements were made or to reflect the occurrence of unanticipated events.


Quantitative and Qualitative Disclosures About Market Risk.

ITEM 3. Quantitative and Qualitative Disclosures About Market Risk.

We are exposed to various types of market risk in the normal course of business, including the impact of interest rate andrates, commodity price changes, and foreign currency fluctuation.


fluctuations.

Interest Rate Risk


We are exposed to market risk from changes in the variable interest rates (primarily LIBOR) incurred onrelated to borrowing from our revolving credit facility. For the six month ended July 3, 2011, the weighted average variable interest rate was 1.4%. As of July 3, 2011 we had borrowings outstanding from our revolving credit facility which at April 3, 2011 had borrowings outstanding of $337 million. We have maintained an interest rate swap contract which effectively fixes the LIBOR component of our interest rate$356.5 million that are exposed to a fixed rate of 3.62% on $150.0 million of our borrowings leaving us with $187 million of variable rate debt as of April 3, 2011. After giving effect to the interest rate swap which expires in May 2011, a 100 basis point increase inmarket risk. If the variable interest rates on our revolving credit facility at April 3, 2011,rate increased by 100 basis points, assuming no change in our outstanding debt balance, would increase our annual interest expense would increase by approximately $1.9$3.6 million.


Commodity Price Risk


Commodity prices of

We are exposed to commodity price changes related to certain food products that we purchase, primarily cheese and dough prices, which can vary throughout the year due to changes in demand, supply, and other factors. We currently have not entered into any hedging arrangements to reduce the volatility of the commodity prices from period to period. The six months weighted average increase of the price of a block of cheese was approximately $1.73 per pound. The estimated increase from a hypothetical 10 percent increase in the average price of cheese would be approximately $0.7 million for the first six months of 2011. In addition, the six months weighted average price of dough was approximately $0.45 per pound. The estimated increase in our food costs from a hypothetical 10 percent increase in the average cheese block price of dough per pound (approximately $0.17 as of April 3, 2011) would have beenbe approximately $0.4$0.3 million for the first threesix months of 2011. The estimated increase in our food costs from a hypothetical 10 percent increase in the average dough price per pound (approximately $0.04 as of April 3, 2011) would have been approximately $0.2 million for the first three months of 2011.


Foreign Currency Risk


As of April 3, 2011,

We are exposed to foreign currency fluctuation risk in Canada as we operatedoperate a total of 14 Company-owned stores in Canada. As a result, we haveCanada that create market risk associated with changes in the value of the Canadian dollar. These changesThe currency exchange rates for Canada as compared to the United States dollar as of and for the first six months ending 2011 and 2010 were as follows:

Type of Exchange Rate

  2011   2010 

Low rate for the period:

  $0.9445    $0.9966  

High rate for the period:

  $1.0007    $1.0766  

Weighted average for the period:

  $0.9764    $1.0345  

Spot rate as of end of the period:

  $0.9581    $1.0619  

Changes in the currency exchange rate result in cumulative translation adjustments, which are includedwe record in “Accumulated other comprehensive income,”income” in our unaudited condensed consolidated statement of equity and potentially result in transaction gains or losses, which are included in our unaudited condensed consolidated statements of earnings. During the first threesix months of 2011, our Canada stores represented approximately 1.3%0.2% of our consolidated operating income. A hypothetical 10 percent devaluation in the average quoted U.S. dollar-equivalent of the Canadian dollar exchange rate during the first threesix months of 2011 would have reduced our reported operating income by less than $0.1 million.


23

Table of ContentsITEM 4. Controls and Procedures.

Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

We performed an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, as of the end of the period covered by this report. Based on that evaluation, our management, including our Chief Executive Officer and Chief Financial Officer, has concluded that our disclosure controls and procedures were effective as of AprilJuly 3, 2011 to ensure that information required to be disclosed by us in the reports we file or submit under the Securities Exchange Act of 1934, as amended, was (1) recorded, processed, summarized, and reported within the time periods specified in the United States Securities and Exchange Commission’s rules and forms, and (2) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.


Changes in Internal Control over Financial Reporting

During the quarterly period covered by this report there has been no change in our internal control over financial reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.


PART II – OTHER INFORMATION

ITEM 1.
Legal Proceedings.

From time to time, we are involved in various inquiries, investigations, claims, lawsuits, and other legal proceedings that are incidental to the conduct of our business. These matters typically involve claims from customers, employees, or other third parties involved in operational issues common to the retail, restaurant, and entertainment industries. Such matters typically represent actions with respect to contracts, intellectual property, taxation, employment, employee benefits, personal injuries, and other matters. A number of such claims may exist at any given time andtime. We record costs related to defending ourselves from litigation as they are incurred. Currently, there are currently a number of claims and legal proceedings pending against us.


In the opinion of our management, after consultation with legal counsel, the amount of ultimate liability with respect to claims or proceedings currently pending against us is not expected to have a material adverse effect on our consolidated financial condition, results of operations, or cash flows.

ITEM 1A.
Risk Factors.

We believe there havehas been no material changes in our risk factors from those disclosed in Part I, Item 1A “Risk Factors” in our Annual Report on Form 10-K for the year ended January 2, 2011, and filed on February 24, 2011. The risks set forth in those risk factors are not the only risks we face in conducting our business. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition, or future results.

ITEM 2.
Unregistered Sales of Equity Securities and Use of Proceeds.

The following table presents information related to repurchases of shares of our common stock during the firstsecond quarter of 2011 and the maximum dollar value of shares that may yet be purchased pursuant to our share repurchase program:

Issuer Purchases of Equity Securities


Issuer Purchases of Equity Securities
 
Period
 
Total
Number
of Shares
Purchased(1)
  
Average
Price Paid
Per Share(1)
  
Total
Number of
Shares
Purchased
As Part of
Publicly
Announced
Plans or
Programs
  
Maximum Dollar
Value of Shares
That May Yet Be
Purchased Under
the Plans or
Programs(2)
 
January 3 - January 30, 2011  2,522  $38.59   -  $141,126,354 
January 31 - February 27, 2011  53,596  $37.32   -  $141,126,354 
February 28 - April 3, 2011  620,866  $37.19   604,224  $118,663,102 
Total  676,984  $37.21   604,224  $118,663,102 
_________________

Period

  Total
Number
of Shares
Purchased(1)
   Average
Price  Paid
Per Share(1)
   Total
Number  of
Shares
Purchased
As Part  of
Publicly
Announced
Plans  or
Programs
   Maximum Dollar
Value  of Shares
That May Yet Be
Purchased Under
the Plans or
Programs(2)
 

April 4 - May 1, 2011

   24    $37.89     —      $118,663,102  

May 2 - June 3, 2011

   220,053    $40.22     220,000    $109,815,381  

June 4 - July 3, 2011

   225,000    $38.70     225,000    $101,106,978  
  

 

 

     

 

 

   

Total

   445,077    $39.45     445,000    $101,106,978  
  

 

 

     

 

 

   

(1)

For the periods ended January 30, February 27May 1 and AprilJune 3, 2011, the total number of shares purchased included 2,522 shares, 53,59624 shares and 16,64253 shares, respectively, tendered by employees and non-employee directors at an average price per share of $38.59, $37.32$37.89, and $37.72,$39.96, respectively, to satisfy tax withholding requirements on the vesting of restricted stock awards, which are not deducted from shares available to be purchased under our share repurchase program. Shares tendered by employees and non-employee directors to satisfy tax withholding requirements were considered purchased at the closing price of our common stock on the date of vesting.

(2)

We may repurchase shares of our common stock under a plan authorized by our Board. On July 25, 2005, the Board approved a stock repurchase program, which authorized us to repurchase from time to time up to $400 million of our common stock and on October 22, 2007 and October 27, 2009 authorized $200 million increases each. The stock repurchase program, which does not have a stated expiration date, authorizes us to make repurchases in the open market, through accelerated share repurchases or in privately negotiated transactions.


ITEM 6.
Exhibits.


EXHIBIT INDEX


Exhibit

Number

 

Description

3.1 Second Restated Articles of Incorporation of CEC Entertainment, Inc. (the “Company”) dated May 4, 2010 (incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K (File No. 001-13687) as filed with the Securities and Exchange Commission (the “Commission”) on May 6, 2010)
3.2 Amended and Restated Bylaws of the Company dated May 4, 2010 (incorporated by reference to Exhibit 3.2 to the Company’s Current Report on Form 8-K (File No. 001-13687) as filed with the Commission on May 6, 2010)
4.1 Specimen form of Certificate representing $.10 par value Common Stock (incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 10-Q (File No. 001-13687) as filed with the Commission on October 29, 2009)
31.1* Certification of Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2* Certification of Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1** Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.2** Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS 
 XBRL Instance Document
101.SCH 
 XBRL Taxonomy Extension Schema Document
101.CAL 
 XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF 
 XBRL Taxonomy Extension Definition Linkbase Document
101.LAB 
 XBRL Taxonomy Extension Label Linkbase Document
101.PRE 
 XBRL Taxonomy Extension Presentation Linkbase Document

*Filed herewith.
**Furnished herewith.
Pursuant to Item 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933 or Section 18 of the Securities Exchange Act of 1934 and otherwise are not subject to liability.

26

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


    CEC ENTERTAINMENT, INC.
  August 5, 2011  
  May 5, 2011By:

/s/ Michael H. Magusiak

    Michael H. Magusiak
    

President and Chief Executive Officer (Principal

(Principal Executive Officer)

  
MayAugust 5, 2011  

/s/ Tiffany B. Kice

    Tiffany B. Kice
    

Executive Vice President, Chief

Financial Officer and Treasurer

    (Principal Financial Officer)
  
MayAugust 5, 2011  

/s/ Darin E. Harper

    Darin E. Harper
    Vice President, Controller
    (Principal Accounting Officer)


EXHIBIT INDEX

Exhibit

Number

 

Description

    
3.1 Second Restated Articles of Incorporation of CEC Entertainment, Inc. (the “Company”) dated May 4, 2010 (incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K (File No. 001-13687) as filed with the Securities and Exchange Commission (the “Commission”) on May 6, 2010)
3.2 Amended and Restated Bylaws of the Company dated May 4, 2010 (incorporated by reference to Exhibit 3.2 to the Company’s Current Report on Form 8-K (File No. 001-13687) as filed with the Commission on May 6, 2010)
4.1 Specimen form of Certificate representing $.10 par value Common Stock (incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 10-Q (File No. 001-13687) as filed with the Commission on October 29, 2009)
 Certification of Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 Certification of Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS † XBRL Instance Document
101.SCH † XBRL Taxonomy Extension Schema Document
101.CAL † XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF † XBRL Taxonomy Extension Definition Linkbase Document
101.LAB † XBRL Taxonomy Extension Label Linkbase Document
101.PRE † XBRL Taxonomy Extension Presentation Linkbase Document

*Filed herewith.
**Furnished herewith.
Pursuant to Item 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933 or Section 18 of the Securities Exchange Act of 1934 and otherwise are not subject to liability.