UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)
[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934

                  For the quarterly period ended June 30, 20092010

                                       or

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934

         For the transition period from ______________ to ______________

                        Commission File Number 000-53002


                                EASY ENERGY, INC.
             (Exact name of registrant as specified in its charter)

            Nevada                                              26-0204284
(State or other jurisdiction of                              (I.R.S. Employer
 incorporation or organization)                             Identification No.)

 Suite 105 - 5348 Vegas Dr., Las Vegas                            89108
(Address of principal executive offices)                        (Zip Code)

                                Telephone: +1 (702) 442-1166
                         (Registrant's telephone number, including area code)

                                 Not Applicable
              (Former name, former address and former fiscal year,
                          if changed since last report)number)

Indicate by check mark whether the registrant (l) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes [X] No [ ]

Indicate by check mark whether the registrant has submitted electronically and
posted on its corporate Web site, if any, every Interactive Data File required
to be submitted and posted pursuant to Rule 405 of Regulation S-T (ss.232.405 of
this chapter) during the preceding 12 months (or for such shorter period that
the registrant was required to submit and post such files). Yes [ ] No [ ]

Indicate by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company. See
the definitions of "large accelerated filer," "accelerated filer" and "smaller
reporting company" in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer [ ]                        Accelerated filer [ ]

Non-accelerated filer [ ]                          Smaller reporting company [X]
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in
Rule 12b-2 of the Exchange Act). Yes [ ] No [X]

There were 96,202,778As of August 6, 2010, the registrant's shares of common stock, $0.00001 par value
per share,$0.00001, outstanding on August 5, 2009.were 103,652,778.


                                TABLE OF CONTENTS

                         PART I - FINANCIAL INFORMATION

Item 1:1 - Financial Statements (unaudited) ....................................................................... 3

     Balance Sheet .........................................................Sheets.......................................................... 3

     Statements of Operations ..............................................Operations................................................ 4

     Statements of Cash Flows ..............................................Flows................................................ 5
     Statements of Stockholders' Equity ....................................   6

     Notes to Financial Statements .........................................   7Statements........................................... 6

Item 2:2 - Management's Discussion and Analysis Or Plan of Operation ..........Financial Condition and
         Results of Operations.............................................. 14

Item 3:3 - Quantitative and Qualitative Disclosures aboutAbout Market Risk ..........  15Risk......... 17

Item 4T:4T - Controls and Procedures ...........................................  16Procedures........................................... 17

                           PART II - OTHER INFORMATION

Item 2:2 - Unregistered Sales of Equity Securities and Use of Proceeds ........  17Proceeds........ 18

Item 6: Exhibits ...........................................................  17

Signatures .................................................................6 - Exhibits........................................................... 18

References in this Form 10-Q to "we", "us", "our", the "Company" and "Easy
Energy" refers to Easy Energy, Inc. unless otherwise noted.Signatures.................................................................. 19

                                       2

                          PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS
                                EASY ENERGY, INC
                          (A Development Stage Company)STATEMENTS.

                                Easy Energy, Inc.
                                 Balance Sheets


June 30, 2010 December 31, 2009 2008 ----------- ------------------------ ----------------- (Unaudited) (Audited) ASSETS CURRENT ASSETS:ASSETS Cash in bank $ 9,16421,532 $ 124,533105,438 Available for sale marketable securities 2,580 -- Inventory 11,844 -- Prepaid expenses -- 12,500 Prepaid expenses - stock related 62,709 112,5004,031 3,721 Deposits 134,713 447,865 ----------- ----------- Total current assets 83,717 249,533 OTHER ASSETS: Patent 8,500 --TOTAL CURRENT ASSETS 162,856 557,024 ----------- ----------- Total other assetsOTHER ASSETS Patent -- 8,500 ----------- ----------- TOTAL OTHER ASSETS -- 8,500 ----------- ----------- TOTAL ASSETS $ 92,217162,856 $ 249,533565,524 =========== =========== LIABILITIES AND STOCKHOLDERS' EQUITYDEFICIT CURRENT LIABILITIES:LIABILITIES Accounts payable and accrued liabilities $ 51623,992 $ 300 Due to director 324,4565,996 Customer deposits 43,617 271,509 Loans payable - related party 153,148 485,199 ----------- ----------- TOTAL CURRENT LIABILITIES 220,757 762,704 LONG TERM LIABILITIES Loans payable - related parties 220,000 -- ----------- ----------- Total current liabilities 324,972 300 COMMITMENTS AND CONTINGENCIESTOTAL LIABILITIES 440,757 762,704 ----------- ----------- STOCKHOLDERS' EQUITY (DEFICIT)DEFICIT Preferred stock, $0.0001 par value $0.0001per share,value; 50,000,000 shares authorized,authorized; none issued and outstanding -- -- Common stock, $0.00001 par value, $0.00001 per share, 185,000,000 shares authorized; 95,202,778103,652,778 and 93,302,778101,702,778 shares issued and outstanding respectively 952 9331,037 1,017 Additional paid-inpaid in capital 2,778,385 2,653,404 Deferred offering costs - stock related (211,765) (211,765) (Deficit) accumulated during the development stage (2,800,327) (2,193,339)3,474,645 3,347,352 Accumulated Deficit (3,753,582) (3,545,549) ----------- ----------- Total stockholders' equity (deficit) (232,755) 249,233TOTAL STOCKHOLDERS' DEFICIT (277,901) (197,180) ----------- ----------- TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)DEFICIT $ 92,217162,856 $ 249,533565,524 =========== ===========
TheSee accompanying notes are an integral part of theseto financial statements 3 EASY ENERGY, INC. (A Development Stage Company)Easy Energy, Inc. Statements of Operations (Unaudited)
Cumulative Three Months Ended June 30, Six Months Ended From June 30, June 30, Inception ----------------------------- ------------------------------ (May 17,2010 2009 20082010 2009 2008 2007) ------------ ------------ ------------ ------------ ------------ REVENUESSALES $ 49,000 $ -- $ --574,587 $ -- $COST OF GOODS SOLD 32,837 -- $381,922 -- ------------ ------------ ------------ ------------ ------------ EXPENSES: General and administrative 744 4,475 1,945 4,475 17,006 Filing fees 605 1,600 12,116 1,600 19,614 Product development 169,722 130,000 294,114 330,000 1,017,336 MarketingGROSS PROFIT 16,163 -- -- 75,000 -- 75,000 Professional fees 52,620 143,910 223,264 1,113,190 1,680,050 ------------ ------------ ------------ ------------ ------------ Total general and administrative expenses 223,691 279,985 606,439 1,449,265 2,809,006 ------------ ------------ ------------ ------------ ------------ (LOSS) FROM OPERATIONS (223,691) (279,985) (606,439) (1,449,265) (2,809,006) OTHER INCOME (EXPENSE) (39) 3,763 (549) 5,023 8,678 ------------ ------------ ------------ ------------ ------------ INCOME BEFORE INCOME TAXES (223,730) (276,222) (606,988) (1,444,242) (2,800,328) PROVISION FOR INCOME TAXES -- -- -- --192,665 -- ------------ ------------ ------------ ------------ OPERATING EXPENSES Research and development - primarily related party 70,449 169,722 172,145 294,114 General and administrative expenses 68,639 53,969 228,405 312,325 ------------ ------------ ------------ ------------ TOTAL OPERATING EXPENSES 139,088 223,691 400,550 606,439 INTEREST INCOME (427) (39) (148) (549) ------------ ------------ ------------ ------------ NET (LOSS)LOSS $ (123,352) $ (223,730) $ (276,222)(208,033) $ (606,988) $ (1,444,242) $ (2,800,328) ============ ============ ============ ============ ============ (LOSS)NET LOSS PER COMMON SHARE: (Loss) per common shareSHARE - Basic and DilutedBASIC AND DILUTED $ (0.00) $ (0.002) $ (0.00) $ (0.01) $ (0.02) ============ ============ ============ ============ WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING DURING THE PERIOD - BASIC AND DILUTED 103,652,777 95,202,777 93,186,070102,859,959 94,128,744 87,783,730 ============ ============ ============ ============
TheSee accompanying notes are an integral part of theseto financial statements 4 EASY ENERGY, INC. (A Development Stage Company)Easy Energy, Inc. Statements of Cash Flows (Unaudited)
Cumulative Six Months Ended From June 30, Inception ------------------------------ (May 17,2010 2009 2008 2007) ----------- ----------- -------------------- --------- CASH FLOWS FROM OPERATING ACTIVITIES:ACTIVITIES Net (loss) $ (606,988) $(1,444,242) $(2,800,328)loss $(208,033) $(606,988) Adjustments to reconcile net (loss)loss to net cash (used in)used in operating activities: Contributed capital -- 3,000 -- Stock and warrants issued for services 25,000 105,000 957,083 849,583Options issued for services 22,562 -- Changes in netoperating assets and liabilities - Inventory (11,844)liabilities: Impairment loss 8,500 -- (11,844) Prepaid expenses -- 62,291 (37,500) (62,708)Inventory (310) (11,844) Deposits 313,152 -- Accounts payable and accrued liabilities17,996 216 19,416 516 ----------- ----------- ----------- NETCustomer deposits (227,892) -- --------- --------- Net Cash Used In Operating Activities (49,025) (451,325) --------- --------- CASH USED IN OPERATINGFLOWS FROM INVESTING ACTIVITIES (451,325) (502,243) (2,024,781) ----------- ----------- ----------- INVESTING ACTIVITIES: PatentIncrease in patent costs (8,500) -- (8,500) ----------- ----------- ----------- NETIncrease in available for sale marketable securities (2,580) -- --------- --------- Net Cash Used In Investing Activities (2,580) (8,500) --------- --------- CASH USED IN INVESTING ACTIVITIES (8,500) -- (8,500) ----------- ----------- ----------- FINANCING ACTIVITIES: Issuance of common stock and warrants 20,000 1,025,001 1,717,989 Due to director 324,456 -- 324,456 ----------- ----------- ----------- NET CASH PROVIDED BYFLOWS FROM FINANCING ACTIVITIES Proceeds from related party loans 383,182 324,456 Repayments on related party loans (495,233) -- Proceeds from stock issued for cash 79,750 20,000 --------- --------- Net Cash Provided By (Used In) Financing Activities (32,301) 344,456 1,025,001 2,042,445 ----------- ----------- ----------- NET (DECREASE) INCREASE IN CASH--------- --------- Net decrease in cash (83,906) (115,369) 522,758 9,164 CASHCash - BEGINNING OF PERIODbeginning of period 105,438 124,533 72,688 -- ----------- ----------- ----------- CASH--------- --------- Cash - END OF PERIODend of period $ 21,532 $ 9,164 $ 595,446 $ 9,164 =========== =========== ==================== ========= SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:INFORMATION Cash paid during the period for: Interest $ -- $ -- $ -- =========== =========== =========== Income taxes========= ========= Taxes $ -- $ -- $ -- =========== =========== =========== SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING AND FINANCING ACTIVITIES: Contributed capital $ -- $ 3,000 $ -- =========== =========== =========== Stock issued for services $ 105,000 $ 957,083 $ 849,583 =========== =========== ==================== =========
TheSee accompanying notes are an integral part of theseto financial statements 5 EASY ENERGY, INC. (A Development Stage Company) Statements of Stockholders' Equity
(Deficit) Accumulated Common Stock Additional Deferred During the ------------------ Paid-in Offering Development Shares Amount Capital Costs Stage Totals ------ ------ ------- ----- ----- ------ BALANCE - MAY 17, 2007 -- $ -- $ -- $ -- $ -- $ -- Issued to founders on May 17, 2007 @ 0.0005 40,000,000 400 1,600 -- -- 2,000 Private placement May 17, 2007 @ 0.0002 10,000,000 100 1,900 -- -- 2,000 Private placement August 27, 2007 @ 0.003 30,333,190 303 90,697 -- -- 91,000 Contributed capital -- -- 7,500 -- -- 7,500 Net (loss) for the period -- -- -- -- (30,112) (30,112) ---------- ----- ---------- ---------- ----------- ----------- BALANCE - DECEMBER 31, 2007 80,333,190 803 101,697 -- (30,112) 72,388 Private placement January 16, 2008 @ 0.07 4,285,714 43 299,957 -- -- 300,000 Private placement February 28, 2008 @ 0.17 3,676,480 37 624,964 -- -- 625,001 Private placement February 28, 2008 @ 0.24 208,333 2 49,998 -- -- 50,000 Shares for services March 3, 2008 @ 0.24 300,000 3 71,997 -- -- 72,000 Shares for services March 10, 2008 @ 0.24 882,353 9 211,756 (211,765) -- (0) Private placement March 25, 2008 @ 0.02 2,000,000 20 599,980 -- -- 600,000 Shares for services March 27, 2008 @ 0.07 1,500,000 15 449,985 -- -- 450,000 Private placement September 15, 2008 @ 0.015 116,707 1 17,487 -- -- 17,488 Contributed capital -- -- 3,000 -- -- 3,000 Fair value of warrants granted -- -- 222,583 -- -- 222,583 Net (loss) for the year -- -- -- -- (2,163,227) (2,163,227) ---------- ----- ---------- ---------- ----------- ----------- BALANCE - DECEMBER 31, 2008 93,302,777 933 2,653,404 (211,765) (2,193,339) 249,233 Shares for services February 23, 2009 @ 0.07 250,000 3 17,498 -- -- 17,500 Shares for services March 27, 2009 @ 0.07 1,250,000 13 87,488 -- -- 87,500 Private placement April 1, 2009 @ 0.05 400,000 4 19,996 -- -- 20,000 Net (loss) for the period -- -- -- -- (606,988) (606,988) ---------- ----- ---------- ---------- ----------- ----------- BALANCE - JUNE 30, 2009 95,202,777 $ 952 $2,778,385 $ (211,765) $(2,800,327) $ (232,755) ========== ===== ========== ========== =========== ===========
The accompanying notes are an integral part of these financial statements 6 EASY ENERGY , INC. (A Development Stage Company)Easy Energy, Inc. Notes to Financial Statements June 30, 2010 Unaudited NOTE 1 - NATUREBASIS OF OPERATIONSPRESENTATION The Company was incorporated under the laws of the state of Nevada on May 17, 2007. The Company has limited operations and in accordance with Statements of Financial Accounting Standards ("SFAS") No. 7 - Accounting and Reporting by Development Stage Enterprises, is considered a development stage company, and has had no revenues from operations to date. NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES ACCOUNTING BASIS Theseaccompanying unaudited condensed interim financial statements arehave been prepared on the accrual basis of accounting in conformityaccordance with accounting principles generally accepted in the United States of America. UNAUDITED INTERIM FINANCIAL STATEMENTS TheAmerica and the rules and regulations of the United States Securities and Exchange Commission for interim financial statementsinformation and with the instructions to Form 10-Q and Article 10 of the CompanyRegulation S-X. The financial information as of June 30,December 31, 2009 andis derived from the audited financial statements presented in the Company's Annual Report on Form 10-K for the periodsyear ended and cumulative from inception, are unaudited. However, in the opinion of management, the interim financial statements include all adjustments, consisting of only normal recurring adjustments, necessary to present fairly the Company's financial position as of June 30, 2009, and the results of its operations and its cash flows for the periods ended June 30, 2009, and cumulative from inception. These results are not necessarily indicative of the results expected for the calendar year ending December 31, 2009. The accompanyingunaudited condensed interim financial statements should be read in conjunction with the Company's Annual Report on Form 10-K, which contains the audited financial statements and notes thereto, do not reflect alltogether with the Management's Discussion and Analysis, for the year ended December 31, 2009. Certain information or footnote disclosures required undernormally included in financial statements prepared in accordance with accounting principles generally accepted in the United States. ReferStates of America have been condensed or omitted, pursuant to the Company's auditedrules and regulations of the Securities and Exchange Commission for interim financial statements as of December 31, 2008, filed withreporting. Accordingly, they do not include all the SEC,information and footnotes necessary for additional information, including significant accounting policies. EARNINGS PER SHARE In February 1997, the Financial Accounting Standards Board ("FASB") issued SFAS No. 128 - Earnings Per Share, which specifies the computation, presentation and disclosure requirements for earnings (loss) per share for entities with publicly held common stock. SFAS No. 128 supersedes the provisions of Accounting Principles Board ("APB") No. 15 - Earnings Per Share, and requires thea comprehensive presentation of basic earnings (loss) per share and diluted earnings (loss) per share.financial position, results of operations, or cash flows. It is management's opinion, however, that all material adjustments (consisting of normal recurring adjustments) have been made which are necessary for a fair financial statement presentation. The interim results for the period ended June 30, 2010 are not necessarily indicative of results for the full fiscal year. NOTE 2 NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES NATURE OF OPERATIONS Easy Energy, Inc. (the "Company") was incorporated under the laws of the State of Nevada on May 17, 2007. The Company has adopted the provisions of SFAS No. 128 effective upon its inception. The basic earnings (loss) per share is calculated by dividing the Company's net income available to common stockholders by the weighted average number of common shares during the year. The diluted earnings (loss) per share is calculated by dividing the Company's net income (loss) available to common stockholders by the diluted weighted average number of shares outstanding during the year. The diluted weighted average number of shares outstanding is the basic weighted number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. DIVIDENDSheadquartered in Karmiel, Israel. The Company has not yet adopted any policy regarding payment of dividends. No dividends have been paid during the periods shown. CASH EQUIVALENTS The Company considers all highly liquid investments with maturity of three months or less when purchased to be cash equivalents. 7 EASY ENERGY , INC. (A Development Stage Company) Notes to Financial Statements REVENUE RECOGNITION Revenue from product sales is generally recognized at the time the product is shipped, with provisions established for price reduction programs and for estimated returns. Upon shipment, the company also provides for estimated cost that may be incurred for products warranties and post sales support. INVENTORY Inventories are stated at the lower of cost or market value with cost determined using primarily the first-in, first-out method. INCOME TAXES The Company provides for income taxes under SFAS No. 109 - Accounting for Income Taxes, and FASB Interpretation Number ("FIN") 48 - Accounting for Uncertainty in Income Taxes - an interpretation of FASB Statement No. 109, SFAS No. 109 requires the use of an asset and liability approach in accounting for income taxes. SFAS No. 109 requires the reduction of deferred tax assets by a valuation allowance if, based on the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. No provision for income taxes is included in the statement due to its immaterial amount, netbusiness of the allowance account, based on the likelihood ofdeveloping and manufacturing battery charging solutions for portable electronic devices. During 2010, the Company to utilizeemerged from the loss carry-forward.development stage as operations began. USE OF ESTIMATES The preparation of financial statements in conformity with generally accepted accounting principles generally accepted in the United States of America, or U.S. GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. ADVERTISING COSTS6 Easy Energy, Inc. Notes to Financial Statements June 30, 2010 Unaudited RISKS AND UNCERTAINTIES The Company's policyoperations are subject to significant risk and uncertainties including financial, operational, technological, intense competition, and regulatory risks including the potential risk of business failure. The risk of social and governmental factors is also a concern since the Company operates in Israel and its sole supplier is based in China. See Note 3 regarding advertisinggoing concern matters. INVESTMENTS (A) CLASSIFICATION OF SECURITIES ASC 320, "ACCOUNTING FOR CERTAIN INVESTMENTS IN DEBT AND EQUITY SECURITIES" ("ASC 320"), as amended and interpreted, requires that at the time of purchase, designation of a security as held-to-maturity, available-for-sale or trading depending on ability and intent to hold such security to maturity. Securities classified as trading and available-for-sale are reported at fair value, while securities classified as held-to-maturity are reported at amortized cost. The Company may sell securities as part of the management of the investment portfolio. Accordingly, all securities held at June 30, 2010 are designated as available for sale. Any unrealized gains and losses are reported as other comprehensive income as a component in the statement of stockholders' equity. (B) OTHER THAN TEMPORARY IMPAIRMENT ASC 320 provides guidance on determining when an investment is other than temporarily impaired. The Company reviews its equity investment portfolio for any unrealized losses that would be deemed other-than-temporary and require the recognition of an impairment loss in income. If the cost of an investment exceeds its fair value, the Company evaluates, among other factors, general market conditions, the duration and extent to expense advertisingwhich the fair value is less than cost, and the Company's intent and ability to hold the investments. Management also considers the type of security, related-industry and sector performance, as well as published investment ratings and analyst reports, to evaluate its portfolio. Once a decline in fair value is determined to be other than temporary, an impairment charge is recorded and a new cost basis in the investment is established. If market, industry, and/or investee conditions deteriorate, the Company may incur future impairments. The Company has not recorded any equity investment losses for the three and six months ended June 30, 2010. INVENTORY Inventory, consisting of finished goods, are stated at the lower of cost or market using the first-in, first-out (FIFO) valuation method. 7 Easy Energy, Inc. Notes to Financial Statements June 30, 2010 Unaudited DEPOSITS The Company purchases its inventory from its suppliers through a letter of credit. The funds are held in banks which are released once the product is ready to be shipped. REVENUE RECOGNITION AND CUSTOMER DEPOSITS The Company records revenue when incurred.all of the following have occurred: (1) persuasive evidence of an arrangement exists, (2) the product is delivered, (3) the sales price to the customer is fixed or determinable, and (4) collectability of the related customer receivable is reasonably assured. Sales are recognized upon shipment of products to customers. There is no stated right of return for products, however, in the event that the Company ceases a customer relationship, the Company is obligated to re-purchase any unsold inventory held by the customer. To date, the Company has not had any instance of this occurrence. In the event that there is a defective product, the Company is obligated to replace the defect. To date, the Company has not had any instance of this occurrence. The Company collects a percentage of the sales price from its customers in advance of shipment. Upon shipment, customer deposits become earned revenues. The Company had not incurred any advertising expense$43,617 and $271,509 of such deposits on hand as of June 30, 2009.2010 and December 31, 2009, respectively. EARNINGS PER SHARE In accordance with accounting guidance now codified as FASB ASC Topic 260, "EARNINGS PER SHARE," basic earnings (loss) per share is computed by dividing net income (loss) by weighted average number of shares of common stock outstanding during each period. Diluted earnings (loss) per share is computed by dividing net income (loss) by the weighted average number of shares of common stock, common stock equivalents and potentially dilutive securities outstanding during the period. The Company had the following potential common stock equivalents at June 30, 2010 and December 31, 2009: June 30, 2010 December 31, 2009 ------------- ----------------- Warrants 18,929,440 18,529,440 Options 1,000,000 -- ---------- ---------- Total common stock equivalents 19,929,440 18,529,440 ========== ========== Since the Company reflected a net loss in for the period ended June 30, 2010 and 2009, respectively, the effect of considering any common stock equivalents, if outstanding, would have been anti-dilutive. A separate computation of diluted earnings (loss) per share is not presented. 8 Easy Energy, Inc. Notes to Financial Statements June 30, 2010 Unaudited RECENT ACCOUNTING PRONOUNCEMENTS In January 2010, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update No. 2010-06, "IMPROVING DISCLOSURES ABOUT FAIR VALUE MEASUREMENTS ("ASU 2010-06"). ASU 2010-06 amends ASC 820, "FAIR VALUE MEASUREMENTS" ("ASC 820") to require a number of additional disclosures regarding fair value measurements. The amended guidance requires entities to disclose the amounts of significant transfers between Level 1 and Level 2 of the fair value hierarchy and the reasons for these transfers, the reasons for any transfers in or out of Level 3, and information in the reconciliation of recurring Level 3 measurements about purchases, sales, issuances and settlements on a gross basis. The ASU also clarifies the requirement for entities to disclose information about both the valuation techniques and inputs used in estimating Level 2 and Level 3 fair value measurements. The amended guidance was effective for financial periods beginning after December 15, 2009, except the requirement to disclose Level 3 transactions on a gross basis, which becomes effective for financial periods beginning after December 15, 2010. ASU 2010-06 did not have a significant effect on the Company's consolidated financial position or results of operations. NOTE 3 - GOING CONCERN As reflected in the accompanying unaudited condensed interim financial statements, the Company has a net loss of $208,033 and net cash used in operations of $49,025 for the six months ended June 30, 2010, and a working capital deficit and stockholders' deficit of $57,901 and $277,901, respectively, at June 30, 2010. The ability of the Company to continue its operations is dependent on Management's plans, which include the raising of capital through debt and/or equity markets with some additional funding from other traditional financing sources, including term loans and notes, until such time that funds provided by operations are sufficient to fund working capital requirements. The Company may need to incur additional liabilities with certain related parties to sustain the Company's existence. The Company will require additional funding to finance the growth of its current and expected future operations as well as to achieve its strategic objectives. The Company believes its current available cash along with anticipated revenues may be insufficient to meet its cash needs for the near future. There can be no assurance that financing will be available in amounts or terms acceptable to the Company, if at all. The accompanying unaudited condensed interim financial statements have been prepared assuming that the Company will continue as a going concern. The Company has net losses for the period from inception to June 30, 2009 and the Company has not established revenue sufficient to cover its operating expenses. These conditions raise substantial doubt about the Company's ability to continue as a going concern. Management's plan is to complete the design of the Company's product, to engage third party firms to manufacture the components of the product, develop and manufacture a first product suited to cellular phone use and explore potential distributors for the product. Management anticipates that cash on hand will not be sufficient to pay the Company's estimated expenses for the next twelve month period. Management expects to start generating revenue within 2-3 months but has no assurance that such revenues shall be generated and in what amounts. Management intends to fulfill any additional cash requirement through the sale of either equity or debt. However, the Company has not identified the source of additional cash and there is no guarantee that such funds will be available or if available that the terms will be acceptable to the Company. 8 EASY ENERGY , INC. (A Development Stage Company) Notes to Financial Statements NOTE 3 - GOING CONCERN (CONTINUED) The Company's continuation as a going concern is dependent on its ability to completebasis, which contemplates the realization of assets and market its product and to obtain additional financing as may be required and ultimately to attain profitability. Thethe satisfaction of liabilities in the normal course of business. These accompanying unaudited condensed interim financial statements do not include any adjustments that might result from the outcome of this uncertainty. NOTE 4 - DEFERRED OFFERING COSTS - STOCK RELATED On March 10, 2008 the Company entered into agreements relating to the issuancerecovery of 882,353 sharesthe recorded assets or the classification of the liabilities that might be necessary should the Company be unable to continue as a going concern. 9 Easy Energy, Inc. Notes to Financial Statements June 30, 2010 Unaudited NOTE 4 INVESTMENT IN MARKETABLE SECURITIES AND FAIR VALUE ASC 820 defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. Under GAAP, fair value of such securities is determined based upon a hierarchy that prioritizes the inputs to valuation techniques used to measure fair values into three broad levels. The fair value of the Company's common stock, par value $0.00001 per share,financial assets and a warrant to purchase up to 3,000,000 sharesliabilities reflects the Company's estimate of amounts that it would have received in connection with the sale of the assets or paid in connection with the transfer of the liabilities in an orderly transaction between market participants at the measurement date. In connection with measuring the fair value of its assets and liabilities, the Company seeks to maximize the use of observable inputs (market data obtained from sources independent from the Company) and to minimize the use of unobservable inputs (the Company's common stockassumptions about how market participants would price assets and liabilities). The following fair value hierarchy is used to classify assets and liabilities based on the observable inputs and unobservable inputs used in order to value the assets and liabilities: Level 1: Quoted prices in active markets for identical assets or liabilities. An active market for an asset or liability is a market in which transactions for the asset or liability occur with sufficient frequency and volume to provide pricing information on an ongoing basis. Level 2: Observable inputs other than Level 1 inputs. Examples of Level 2 inputs include quoted prices in active markets for similar assets or liabilities and quoted prices for identical assets or liabilities in markets that are not active. Level 3: Unobservable inputs based on the Company's assessment of the assumptions that market participants would use in pricing the asset or liability. As of June 30, 2010, investment in marketable securities consisted solely of Israeli government bonds, which are classified as available for sale marketable securities and is carried at a price of $0.27 per share.fair value. Level 1: Level 2: Quoted Prices Quoted Prices in Active in Inactive Level 3: Markets for Markets for Significant Identical Identical Unobservable Total at Assets Assets Inputs June 30, 2010 ------ ------ ------ ------------- Israeli Bonds $ -- $2,580 -- $2,580 ----- ------ ----- ------ Total $ -- $2,580 -- $2,580 ===== ====== ===== ====== 10 Easy Energy, Inc. Notes to Financial Statements June 30, 2010 Unaudited NOTE 5 - CAPITALSTOCKHOLDERS' DEFICIT FOR THE SIX MONTHS ENDED JUNE 30, 2010: (A) STOCK COMMON SHARES - AUTHORIZED The company has 185,000,000 common shares authorized at a par value of $0.00001 per share and 50,000,000 shares of preferred stock at a par value of $0.0001 per shares. All common stock have equal voting rights, are non-assessable and have one vote per share. Voting rights are not non-cumulative and, therefore, the holders of more than 50% of the stock could, if they choose to do so, elect all the directors of the company. ISSUED AND OUTSTANDING -OPTIONS. On May 17, 2007 (inception),January 26, 2010, the Company issued 40,000,000 shares of its common stock to its Directors for cash of $2,000. On May 17, 2007, the Company closed a private placement for 10,000,000 common shares at a price of $0.0002 per share, or an aggregate of $2,000. On August 27, 2007, the Company closed a private placement for 30,333,190 common shares at a price of $0.003 per share, or an aggregate of $91,000. On February 8, 2008, the Company changed its number of authorized shares of common stock from 100,000,000 to 1,000,000,000 and provide for a ten for one forward split of the Company's shares of common stock outstanding. On February 28, 2008, the Company closed a private placement offering of 367,647.6 units, with each unit being offered for $1.70, for aggregate gross proceeds of $625,001. Each unit consists of (i) ten common stock shares, (ii) thirty Class A Warrants. Each Class A Warrant entitles the holder thereof to purchase one share of common stock at an exercise price of $0.27 per share, expiring five years from the date of purchase of the warrant. On February 28, 2008, the Company completed a subscription agreement pursuant to which it issued and sold 208,333500,000 shares of common stock for consulting services, having a fair value of $25,000 ($0.05/share), based upon the aggregate purchase price of $50,000, purchase price $0.24 per share. 9 EASY ENERGY , INC. (A Development Stage Company) Notes to Financial Statements NOTE 5 - CAPITAL STOCK (CONTINUED) ISSUED AND OUTSTANDING (CONTINUED) - On March 3, 2008,quoted closing trading price. In addition the Company signed a subscription agreement in which it issued to its legal counsel 300,000 shares of restricted common stock valued at $0.24 per share reflecting an aggregate value of $72,000 for legal services and warrants to purchase 1,000,000 shares ofgranted the Company's common stockconsultant 500,000 options at an exercise price of $0.15 forper share, which expire three years from issuance. The options vest evenly over a period of five years. In accordance with SFAS 123R - - Share-Based Payment,5 months starting February 1, 2010. The Company determined the warrants were valued usingfair value of these 500,000 options was $17,181. For the Black-Scholes model at $1,031. On March 10, 2008,six months ended June 30, 2010, the Company entered into a Securities Purchase Agreement and a Registration Rights Agreement with Tailor-Made Capital Ltd. ("TMC") relating to the issuance to TMC of 882,353 shares of the Company's common stock, par value $0.0001 per share, and a warrant to purchase up to 3,000,000 shares of the Company's common stock at a price of $0.27 per share (the "Warrant"). The shares were issued for deferred stock offering costs and valued at $0.24 per share for an aggregate price of $211,765. The warrant shall be in effect no later than March 2013. In accordance with SFAS 123R - Share-Based Payment, the warrants were valued using the Black-Scholes model at $8,770.expensed $17,181. On March 25, 2008,May 17, 2010 the Company entered into a subscription agreement under which it issued 2,000,000 shares for cash payment of $50,000 and in consideration for services provided, warrants to purchase 1,000,000 shares ofgranted the Company's common stocksame consultant an additional 500,000 options at an exercise price of $0.10 for a period$0.04 per share, which expires three years from issuance. 100,000 options vest immediately upon execution of three years. The shares were valued at the trading pricethis agreement, and 100,000 options will vest monthly, on the datefirst day of issuanceeach month, during the term of $0.30this agreement. The Company determined the fair value of these 500,000 options was $13,407. For the six months ended June 30, 2010, the Company expensed $5,362. The Company considered the following assumptions in determining fair value for anits 2010 stock option grants: Expected term 3 years Expected volatility 111% - 150% Expected dividends 0% Risk free interest rate 1.30% - 1.40% Expected forfeitures 0% The consultant is also receiving $4,000/month as additional expenseconsideration. 11 Easy Energy, Inc. Notes to Financial Statements June 30, 2010 Unaudited The following is a summary of $550,000. In accordance with SFAS 123R - Share-Based Payment, the warrants were valued using the Black-Scholes modelCompany's options that are outstanding and exercisable at $213,813.June 30, 2010 as follows:
Weighted Average Weighted Remaining Average Contractual Exercise Life in Intrinsic Options Price Years Value ------- ----- ----- ----- Balance - December 31, 2009 -- $ -- -- $ -- Granted 1,000,000 $ 0.10 Exercised -- $ -- Forfeited/Cancelled -- $ -- --------- -------- Balance - June 30, 2010 - outstanding 1,000,000 $ 0.10 2.73 $ 5,000 ========= ======== ===== ======= Balance - June 30, 2010 - exercisable 700,000 $ 0.10 2.73 $ 5,000 ========= ======== ===== =======
(B) WARRANTS On March 27, 2008 (pursuant to29, 2010, the Company issued 1,450,000 shares and 400,000 warrants in a private placement for $79,750 ($0.055/share). The warrants expire in two years and have an agreement dated January 16, 2008), we issued 4,285,714 common stock shares to an investor for the aggregate purchaseexercise price of US $300,000, purchase price$0.12/share. The following is a summary of $0.07 per share.the Company's warrants that are outstanding and exercisable at June 30, 2010 is as follows:
Weighted Average Weighted Remaining Average Contractual Exercise Life in Intrinsic Warrants Price Years Value -------- ----- ----- ----- Balance - December 31, 2008 16,029,440 $ 0.25 Granted 2,500,000 $ 0.15 Exercised -- $ -- Forfeited/Cancelled -- $ -- ---------- ------ Balance - December 31, 2009 18,529,440 $ 0.24 ========== ====== Granted 400,000 $ 0.12 Exercised -- $ -- Forfeited/Cancelled -- $ -- ---------- ------ Balance - June 30, 2010 - outstanding 18,929,440 $ 0.24 2.38 $ -- ========== ====== ===== ====== Balance - June 30, 2010 - exercisable 18,929,440 $ 0.24 2.38 $ -- ========== ====== ===== ======
12 Easy Energy, Inc. Notes to Financial Statements June 30, 2010 Unaudited NOTE 6 RELATED PARTY TRANSACTIONS (A) DEBT During the six months ended June 30, 2010, the Company received $72,808 in advances from its Chief Executive Officer and an affiliate. These advances were non-interest bearing, unsecured and due on demand. During the six months ended June 30, 2010, the Company repaid $263,689 to the Chief Executive Officer and an affiliate. As a result, the amount due to this individual at June 30, 2010 was $153,148. On March 27, 2008,28, 2010, the Company entered intoreceived $220,000 from family members of a consulting services agreement with a consultant who providesCompany director. The loan is non-interest bearing and due January 1, 2012. In the event of default, the Company certain investor and market relations services in consideration for the issuance of 1,500,000would be required to issue 4,000,000 shares of common stock and a sum of $100,000 in cash. The common shares were valued at the trading price on the date of issuance of $0.30 per share for a total of $450,000.market price. These loans have been classified as long term. (B) RESEARCH AND DEVELOPMENT The expense has been amortized over the one year service agreement beginning April 1, 2008. On September 15, 2008, the Company closed a private placement for 116,707 common shares at a price of $0.15 per share for an aggregate of $17,488. On February 23, 2009, the Company entered into a subscription agreement under which it issued 250,000 shares valued at $0.07 per share reflecting an aggregate value of $17,500 for consideration for services provided. On March 29, 2009, (pursuant to an agreement dated February 10, 2009), the Company issued 1,250,000 common stock shares to consultants for an aggregate value of $87,500, purchase price of $ 0.07. On April 1, 2009, the Company closed a private placement for 400,000 common shares at a price of $0.05 per share for an aggregate of $20,000. 10 EASY ENERGY , INC. (A Development Stage Company) Notes to Financial Statements WARRANTS OUTSTANDING - Date Issued Number of Warrants Exercise Price Expiry Date - ----------- ------------------ -------------- ----------- February 28, 2008 11,029,428 $ 0.27 February 28, 2013 March 3, 2008 1,000,000 $ 0.15 March 3, 2013 March 10, 2008 3,000,000 $ 0.27 March 10, 2013 March 25, 2008 1,000,000 $ 0.10 March 25, 2011 The value allocated to the warrants was estimated using the Black-Scholes option pricing model with the following assumptions: dividend yield of 0%, expected volatility of 100%, risk-free interest rate of 3.94% and expected lives of 3 years to 5 years. The volatility was determined based upon the weekly trading price of the stock from the date of inception through December 31, 2008. Common stock issued for services was valued at the price of the shares issued for cash on or close to the date of issuance. NOTE 6 - RELATED PARTY LOANS AND TRANSACTIONS On May 17, 2007 (inception), the Company issued 40,000,000 shares of its common stock to its directors for a cash payment of $2,000. During the period ended June 30, 2009, the Company paid $235,800 in product development costs to a company wholly ownedCompany controlled by the Company's Chief Executive Officer, President and Director of the Company. As ofOfficer: Three Months Ended Three Months Ended Six Months Ended Six Months Ended June 30, 2010 June 30, 2009 loans from directors and stockholders amounted to $324,972 and represented working capital advances from a director and stockholder of the Company. The loans are unsecured, non-interest bearing, and due on demand.June 30, 2010 June 30, 2009 ------------- ------------- ------------- ------------- $61,500 $133,300 $150,500 $235,800 NOTE 7 - INCOME TAXESCONCENTRATIONS The Company provideshas the following concentrations for income taxes under SFAS No. 109 - Accounting For Income Taxes. SFAS No. 109 requires the use of an assetsales and liability approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect currently. SFAS No. 109 requires the reduction of deferred tax assets by a valuation allowance if, based on the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. In the Company's opinion, it is uncertain whether they will generate sufficient taxable income in the future to fully utilize the net deferred tax asset. Accordingly, a valuation allowance equal to the deferred tax asset has been recorded. The total deferred tax asset is $644,075, which is calculated by multiplying a 23% estimated tax rate by the cumulative NOL of $2,800,329. NOTE 8 - RECENT ACCOUNTING PRONOUNCEMENTS In April 2009, the FASB issued FSP No. FAS 157-4, "Determining Fair Value When the Volume and Level of Activitypurchases for the Asset or Liability Have Significantly Decreasedsix months ended June 30, 2010 and Identifying Transactions That Are Not Orderly" ("FSP FAS 157-4"). FSP FAS 157-4 provides guidance on estimating fair value when market activity has decreased and on identifying transactions that are not orderly. Additionally, entities are required to disclose in interim and annual periods the inputs and valuation techniques used to measure fair value. This FSP is effective for interim and annual periods ending after June 15, 2009. The Company does not expect the adoption of FSP FAS 157-4 will have a material impact on its financial condition or results of operation. 11 EASY ENERGY , INC. (A Development Stage Company) Notes to Financial Statements NOTE 8 - RECENT ACCOUNTING PRONOUNCEMENT (CONTINUED) In October 2008, the FASB issued FSP No. FAS 157-3, "Determining the Fair Value of a Financial Asset When the Market for That Asset is Not Active," ("FSP FAS 157-3"), which clarifies application of SFAS 157 in a market that is not active. FSP FAS 157-3 was effective upon issuance, including prior periods for which financial statements have not been issued. The adoption of FSP FAS 157-3 had no impact on the Company's results of operations, financial condition or cash flows. In December 2008, the FASB issued FSP No. FAS 140-4 and FIN 46(R)-8, "Disclosures by Public Entities (Enterprises) about Transfers of Financial Assets and Interests in Variable Interest Entities." This disclosure-only FSP improves the transparency of transfers of financial assets and an enterprise's involvement with variable interest entities, including qualifying special-purpose entities. This FSP is effective for the first reporting period (interim or annual) ending after December 15, 2008, with earlier application encouraged. The Company adopted this FSP effective January 1, 2009. The adoption of the FSP had no impact on the Company's results of operations, financial condition or cash flows. In December 2008, the FASB issued FSP No. FAS 132(R)-1, "Employers' Disclosures about Postretirement Benefit Plan Assets" ("FSP FAS 132(R)-1"). FSP FAS 132(R)-1 requires additional fair value disclosures about employers' pension and postretirement benefit plan assets consistent with guidance contained in SFAS 157. Specifically, employers will be required to disclose information about how investment allocation decisions are made, the fair value of each major category of plan assets and information about the inputs and valuation techniques used to develop the fair value measurements of plan assets. This FSP is effective for fiscal years ending after December 15, 2009. The Company does not expect the adoption of FSP FAS 132(R)-1 will have a material impact on its financial condition or results of operation. In September 2008, the FASB issued exposure drafts that eliminate qualifying special purpose entities from the guidance of SFAS No. 140, "Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities," and FASB Interpretation 46 (revised December 2003), "Consolidation of Variable Interest Entities - an interpretation of ARB No. 51," as well as other modifications. While the proposed revised pronouncements have not been finalized and the proposals are subject to further public comment, the Company anticipates the changes will not have a significant impact on the Company's financial statements. The changes would be effective March 1,2009: SALES 2010 on a prospective basis. In June 2008, the FASB issued FASB Staff Position EITF 03-6-1, DETERMINING WHETHER INSTRUMENTS GRANTED IN SHARE-BASED PAYMENT TRANSACTIONS ARE PARTICIPATING SECURITIES, ("FSP EITF 03-6-1"). FSP EITF 03-6-1 addresses whether instruments granted in share-based payment transactions are participating securities prior to vesting, and therefore need to be included in the computation of earnings per share under the two-class method as described in FASB Statement of Financial Accounting Standards No. 128, "Earnings per Share." FSP EITF 03-6-1 is effective for financial statements issued for fiscal years beginning on or after December 15, 2008 and earlier adoption is prohibited. We are not required to adopt FSP EITF 03-6-1; neither do we believe that FSP EITF 03-6-1 would have material effect on our financial position and results of operations if adopted. In May 2008, the Financial Accounting Standards Board ("FASB") issued SFAS No. 163, "Accounting for Financial Guarantee Insurance Contracts-and interpretation of FASB Statement No. 60". SFAS No. 163 clarifies how Statement 60 applies to financial guarantee insurance contracts, including the recognition and measurement of premium revenue and claims liabilities. This statement also requires expanded disclosures about financial guarantee insurance contracts. SFAS No. 163 is effective for fiscal years beginning on or after December 15, 2008, and interim periods within those years. SFAS No. 163 has no effect on the Company's financial position, statements of operations, or cash flows at this time. In May 2008, the Financial Accounting Standards Board ("FASB") issued SFAS No. 162, "The Hierarchy of Generally Accepted Accounting Principles". SFAS No. 162 sets forth the level of authority to a given accounting pronouncement or document by category. Where there might be conflicting guidance between two categories, the more authoritative category will prevail. SFAS No. 162 will become effective 60 days after the SEC approves the PCAOB's amendments to AU Section 411 of the AICPA Professional Standards. SFAS No. 162 has no effect on the Company's financial position, statements of operations, or cash flows at this time. 12 EASY ENERGY , INC. (A Development Stage Company) Notes to Financial Statements NOTE 8 - RECENT ACCOUNTING PRONOUNCEMENT (CONTINUED) In March 2008, the Financial Accounting Standards Board, or FASB, issued SFAS No. 161, Disclosures about Derivative Instruments and Hedging Activities--an amendment of FASB Statement No. 133. This standard requires companies to provide enhanced disclosures about (a) how and why an entity uses derivative instruments, (b) how derivative instruments and related hedged items are accounted for under Statement 133 and its related interpretations, and (c) how derivative instruments and related hedged items affect an entity's financial position, financial performance, and cash flows. This Statement is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with early application encouraged. SFAS No. 161 has no effect on the Company's financial position, statements of operations, or cash flows at this time. In December 2007, the SEC issued Staff Accounting Bulletin (SAB) No. 110 regarding the use of a "simplified" method, as discussed in SAB No. 107 (SAB 107), in developing an estimate of expected term of "plain vanilla" share options in accordance with SFAS No. 123 (R), Share-Based Payment. In particular, the staff indicated in SAB 107 that it will accept a company's election to use the simplified method, regardless of whether the company has sufficient information to make more refined estimates of expected term. At the time SAB 107 was issued, the staff believed that more detailed external information about employee exercise behavior (e.g., employee exercise patterns by industry and/or other categories of companies) would, over time, become readily available to companies. Therefore, the staff stated in SAB 107 that it would not expect a company to use the simplified method for share option grants after December 31, 2007. The staff understands that such detailed information about employee exercise behavior may not be widely available by December 31, 2007. Accordingly, the staff will continue to accept, under certain circumstances, the use of the simplified method beyond December 31, 2007. It is not believed that this will have an impact on the Company's financial position, results of operations or cash flows. In December 2007, the FASB issued SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements--an amendment of ARB No. 51. This statement amends ARB 51 to establish accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. It clarifies that a noncontrolling interest in a subsidiary is an ownership interest in the consolidated entity that should be reported as equity in the consolidated financial statements. Before this statement was issued, limited guidance existed for reporting noncontrolling interests. As a result, considerable diversity in practice existed. So-called minority interests were reported in the consolidated statement of financial position as liabilities or in the mezzanine section between liabilities and equity. This statement improves comparability by eliminating that diversity. This statement is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2008 (that is, January 1, 2009 for entities with calendar year-ends). Earlier adoption is prohibited. The effective date of this statement is the same as that of the related Statement 141 (revised 2007). It is not believed that this will have an impact on the Company's financial position, results of operations or cash flows. NOTE 9 - EVENTS SUBSEQUENT TO THE BALANCE SHEET DATE On August 4,---- ---- A 68% --% B 25% --% PURCHASES 2010 2009 the Company entered into subscription agreements with two investors under which it issued 1,000,000 shares for cash payment of $65,000.---- ---- A (RELATED PARTY) 47% 83% B 45% --% C --% 15% 13 ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONSOPERATIONS. FORWARD LOOKING STATEMENTS This quarterly reportQuarterly Report on Form 10-Q for the quarter ended June 30, 2010, or this Quarterly Report, contains certain forward-looking statements. Forward-looking statements may include our statements regarding our goals, beliefs, strategies, objectives, plans, including product and service developments, future financial conditions, results or projections or current expectations. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. Such forward-looking statements appear in this Item 2 - "Management'sManagement's Discussion and Analysis of Financial Condition and Results of Operations," and include statements regarding our expectations regarding our short -short- and long-term capital requirements, and our business plan and estimated expenses for the coming 12 months.months, and our anticipated launch of our YoGen Max(TM) product. These statements are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to be materially different from those contemplated by the forward-looking statements. The business and operations of Easy Energy, Inc. are subject to substantial risks, which increase the uncertainty inherent in the forward-looking statements contained in this report. WeQuarterly Report. Except as required by law, we undertake no obligation to release publicly the result of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Further information on potential factors that could affect our business is described under the heading "Risks Related to Our Business" in Part I, Item 1, "Description of Business"1A. "Risk Factors" of our Annual Report on Form 10-KSB10-K for the fiscal year ended December 31, 2007 and in our registration statement on Form S-1 no 333-150468, which was declared effective on October 31, 2008.2009. Readers are also urged to carefully review and consider the various disclosures we have made in this report.Quarterly Report. Easy Energy, Inc. (referred to in this Quarterly Report as "Easy Energy", "us", "we" and "our") was incorporated under the laws of the State of Nevada on May 17, 2007. We have not generated any revenue to date and are a developmentan early stage company. We currently have no employees other than our PresidentChief Executive Officer and TreasurerChief Financial Officer, who are also our only board members. We plan to develop a novel, man-powered charger solution for the problems related to the ongoing power requirements of small hand-carried battery-powered personal electronic devices. Our principal executive office is located at Suite 105 - 5348 Vegas Dr., Las Vegas, NVNevada 89108. Our telephone number is +1 (702) 442-1166. We also have an officeoffices in Israel at 26 Ga'aton Blvd., Nahariya 2240140 Baz St. Karmiel, Israel 20100, Tel. No. +972-4-988 8314. We do not have any subsidiaries. We do not have any subsidiaries. The addressare the sole owner of our resident agentthe YoGen(R) product suite of compact man-powered generators, which are designed to provide an innovative and effective solution to the currently underserved need of the almost limitless users of portable electronics devices for a power source that will ensure those devices' ability to operate in circumstances in which conventional recharging sources are unavailable. Included in the product line are the basic YoGen, a slim, pocket-sized charger for small devices such as cell phones, GPS, iPods, etc., which is Eastbiz.com Inc, 5348 Vegas Dr, Las Vegas, Nevada, U.S.A., 89108.operated by a convenient pull-cord, and the recently prototyped YoGen Max, which is intended to replace a conventional cell phone battery and provide pull-cord charging capability without the need for a stand-alone charger. We completed the design and began to market the YoGen during 2009. Our principal business plan is to continue to manufacture and market the YoGen product and / orto seek third party entities interested in licensing the rights to manufacture and market thea man-powered charger. Our target market will beconsists of consumers of disposable and rechargeable batteries, those who heavily depend on their portable devices, especially cell phone users, and those who are looking for "green" energy sources. We are a development stage company with limited operationsadditionally plan to continue to develop the YoGen Max and no revenues from our business operations. Our auditors have issued a going concern opinion. This means that our auditors believe there is substantial doubt thatother devices in the YoGen product line. During the fiscal period ending December 31, 2009 we can continue as an on-going business for the next twelve months. We do not anticipate that we will generate significant revenues until we have completed the development and manufacturing of our product. In November 2008, we completed the final version of our Yogen product and the product is now ready for mass production. We have completed finalization of the design of the smaller of our two models of YoGen(R) chargers and finalizedYoGen Max and executed an agreement with a Chinese manufacturing firm to beginstarted mass production of the two YoGen(R) products. DuringYoGen for sale to our manufacturer's representatives and global distributors. In January 2010, we officially launched the three months ended June 30, 2009 we accomplishedYoGen to the following: 1. We startedNorth American markets at the 2010 International Consumer Electronics Show in Las Vegas, Nevada. The YoGen was given an award as "Best of CES 2010". The Company expects to execute the international marketing plan. 2. Our production line is now ready for mass production complete with advanced Quality Control equipment consisting of two advanced test units, one for mechanical issues and the other for the electronics. 3. A pilot run of 500 units was successful. 4. The design of a new YoGen, with a lithium battery, is now complete. 14 Our objectives for the third quarter are as follows: 1. Mass produce the YoGen. 2. Execute the comprehensive marketing plan. 3. Complete the molds and set up the production line for the Lithium battery equipped YoGen. 4. Start manufacturingintroduce the YoGen Max model.for sale into the global marketplace during the second half of 2010. Due to the uncertainty of our ability to meet our current operating and capital expenses, in its report on our audited financial statements for the period ended December 31, 2009, our independent registered public accounting firm included an explanatory paragraph regarding our ability to continue as a going concern. Our financial statements contain additional note disclosures describing the circumstances that lead to this disclosure by our independent registered public accounting firm. 14 RESULTS OF OPERATIONS - THREE MONTHS ENDED JUNE 30, 20092010 COMPARED TO THE THREE MONTHS ENDED JUNE 30, 20082009 REVENUES AND SIX MONTHS ENDED JUNE 30, 2009 COMPANRED TO THE SIX MONTHS ENDED JUNE 30, 2008 AND CUMULATIVE FROM INCEPTION (MAY 17, 2007) TO JUNE 30, 2009COSTS OF REVENUES During the three months ended June 30, 2009 and 20082010 we incurred operating expensesachieved sales of $223,691 and $279,985, respectively which include $169,722 and $130,000$49,000 compared to $0 in June 30, 2009. The increase in revenues is attributable to sales of our YoGen product to global distributors as we have emerged from our development costs, $52,620 and $143,910 in professional fees related to accounting, consulting and legal, $605 and $1,600 related to filing fees, $744 and $4,475stage. Cost of general and administrative expenses. During six monthrevenues for the three months ended June 30, 20092010 was $32,837 compared to $0 for the three months ended June 30, 2009. The increase is attributable to sales of our YoGen product to global distributors. RESEARCH AND DEVELOPMENT Research and 2008 we incurred operating expenses of $606, 439 and $1,449,265, respectively which include $294,114 and $330,000 of product development costs $223,264for the three months ended June 30, 2010 decreased to $70,449 from $169,722 for the three months ended June 30, 2009. The decrease is primarily attributable to a decrease in the amount spent on development of our YoGen product, offset by an increase in the amount spent on development of our new YoGen Max product and $1,113,190 in professional fees related to accounting, consulting and legal, $12,116 and 1,600 related to filing fees, $75,000 and $0 related to marketing, $1,945 and 4,475 of general and administrative expenses. Expenses increased from the comparative period due toour YoGen BAT, as well as an overall increase in our activity . Duringpatent expenses. GENERAL AND ADMINISTRATIVE General and administrative expenses for the inception throughthree months ended June 30, 2009, we incurred operating2010 increased to $68,639 from $53,969 for the three months ended June 30, 2009. The decrease is primarily attributable to a decrease in legal expenses, of $2,809,006, which include $1,017,336 of product development costs, $1,680,050 in professional fees related to accounting, consulting and legal, $19,614 related to filing fees, $75,000 related to Marketing and $17,006 of general and administrative expenses. Expenses increased from the comparative period due tooffset by an overall increase in activity by the company.travel and accounting fees. NET LOSS We incurred a loss of $123,352 for the three months ended June 30, 2010 compared to $223,730 for the three months ended June 30, 2009 compared to $276,2222009. Net loss per share from operations for the three months ended June 30, 2008,2010 and 2009 was $0 and $0.00, respectively. The decrease in net loss for the three months ended June 30, 2010 is primarily attributable to the revenues from sales of our YoGen product to global distributors and a decrease in research and development expenses, offset by the increase in the costs of revenues. RESULTS OF OPERATIONS - SIX MONTHS ENDED JUNE 30, 2010 COMPARED TO THE SIX MONTHS ENDED JUNE 30, 2009 REVENUES AND COSTS OF REVENUES During the six months ended June 30, 2010 we achieved sales of $574,587 compared to $0 as of June 30, 2009. The increase in revenues is attributable to sales of our YoGen product to global distributors as we have emerged from our development stage. Cost of revenues for the six months ended June 30, 2010 was $381,922 compared to $0 for the six months ended June 30, 2009. The increase is attributable to sales of our YoGen product to global distributors. RESEARCH AND DEVELOPMENT Research and development costs for the six months ended June 30, 2010 decreased to $172,145 from $294,114 for the six months ended June 30, 2009. The decrease is primarily attributable to a decrease in the amount spent on development of our YoGen product, offset by an increase in the amount spent on development of our new YoGen Max product and our YoGen BAT, as well as an increase in our patent expenses. 15 GENERAL AND ADMINISTRATIVE General and administrative expenses for the six months ended June 30, 2010 decreased to $228,405 from $312,325 for the six months ended June 30, 2009. The decrease is primarily attributable to a decrease in marketing, consulting and legal expenses, offset by an increase in travel, accounting and public relation fees. NET LOSS We incurred a loss of $208,033 for the six months ended June 30, 2010 compared to $606,988 for the six months ended June 30, 2009. Net loss per share from operations for the three months ended June 30, 2010 and 2009 compared to $1,444,242was $0 and $0.01, respectively. The decrease in net loss for the six months ended June 30, 20082010 is primarily attributable to the revenues from sales of our YoGen product to global distributors, a decrease in research and $2,800,328 from Inception (May 17, 2007) through June30, 2009.development expenses and a decrease in general and administrative expenses, offset by the increase in the costs of revenues. LIQUIDITY AND CAPITAL RESOURCES To date, we have had negative cash flows from operations and we have been dependent on sales of our equity securities and debt financing to meet our cash requirements. We expect this situation to continue for the foreseeable future. We anticipate that we will have negative cash flows from operations in the next twelve month period. As of June 30, 2009, we had2010, total current assets were $162,856 and total current liabilities were $220,757, resulting in a working capital deficit of $57,901. We finance our operations and plan to continue doing so with a combination of stock issuances, loans and revenues from product sales. Our loans have come from our Chief Executive Officer and an affiliate entity as described in Note 6 to the financial statements. Cash on hand as of June 30, 2010 was $21,532. Our cash resources at June 30, 2010 resulted from a long-term loan of $220,000 described below and stock issued in a private placement transaction of $79,750 described below, offset by a decrease in shareholder loans and net loss in the six months ended June 30, 2010. Operating activities used cash of $9,164, representing a net decrease in cash of $115,369 since December 31, 2008. Cash generated by financing activities$49,025 during the six months ended June 30, 2009 amounted2010. Cash generated from operating activities in the six months ended June 30, 2010 resulted primarily from a $313,152 decrease in deposits maintained by the Company with various manufacturers prior to $344,456 resultingthe completion of inventory held for resale, due to sale of inventory by the Company, $25,000 stock issuance for services and a $17,996 increase in accounts payable, offset by a $208,033 net loss and a $227,892 decrease of customers' deposits, which resulted from the increase of sales described above. Investing activities used cash of $2,580 during the six months ended June 30, 2010 as a result of purchasing available for sale marketable debt securities. Financing activities used cash of $32,301 during the six months ended June 30, 2010. Cash generated from financing activities for the six month period ended June 30, 2010 resulted primarily from $383,182 in short-term and long-term related party loans and the issuance of common stock and warrants of $79,750, offset by $495,233 of repayments of related party loans. On March 29, 2010, certain investors purchased 1,450,000 of our common shares at a price of $0.055 per share and 400,000 warrants for aggregate proceeds of $79,750. Each warrant is exercisable into one common share at an exercise price of $0.12 for a two-year period expiring March 29, 2012. Our current loan from a related party as of June 30, 2010 decreased to $153,148 compared to $485,199 as of December 31, 2009. The decrease is attributable to our payment of a portion of the loan back to the related party. The outstanding $153,148 constitutes advances from our Chief Executive Officer, which advances are non-interest bearing, unsecured and due on demand. Our long term loans payable to related parties as of June 30, 2010 increased to $220,000 compared to $0 as of December 31, 2009. On March 28, 2010, the Company received the $220,000 non-interest bearing loan due January 1, 2012 from family members of Mr. Emanuel Cohen, a director of the Company. In the event of default, the Company would be required to issue 4,000,000 shares of common stock on the default date. For a further discussion of our loans from related parties, please see the section captioned "Management's Discussion and representedAnalysis of Financial Condition and Results of Operations -- Related Person Transactions" in our Annual Report on Form 10-K for the year ended December 31, 2009. 16 GOING CONCERN We have generated revenues since inception but they were not an adequate source of cash to fund future operations. Our current cash may not be sufficient to meet our anticipated requirements for the next 12 months. We believe that our future growth will depend upon the success of our sales. There is no assurance, however, that such growth may be achieved. Our future sustainability also depends on our ability to raise sufficient capital to meet our future expenses, either by making additional private placement offerings of our stock, incurring additional debt or a combination of stock and debt offerings. It is likely that we will need to raise additional working capital advances from a directorto fund our ongoing operations and stockholdergrowth. The amount of our future capital requirements depends primarily on the Company Mr. Guy Ofir.rate at which we increase our revenues and correspondingly decrease our use of cash to fund operations. Cash used for operations will be affected by numerous known and unknown risks and uncertainties including, but not limited to, our ability to successfully market our products and services and the degree to which competitive products and services are introduced to the market. As long as our cash flow from operations remains insufficient to completely fund operations, we will continue depleting our financial resources and seeking additional capital through equity and/or debt financing. If we raise additional capital through the issuance of debt, this will result in operating activities amountedincreased interest expense. If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our company held by existing stockholders will be reduced and those stockholders may experience significant dilution. In addition, new securities may contain rights, preferences or privileges that are senior to $451,325 represented bythose of our common stock. There can be no assurance that acceptable financing to fund our ongoing operations can be obtained on suitable terms, if at all. If we are unable to obtain the financing necessary to support our operations, we may be unable to continue as a loss of $606,988going concern. In that event, we may be forced to cease operations and Inventory of $11,844 adjusted for a changeour stockholders could lose their entire investment in prepaid expenses of $62,291, change in accounts payable and accrued liabilities of $216 and by a non-cash adjustment for contributed capital and common stock and warrants issued for services totalling $105,000.Cash used in investing activities amounted to $8,500 represented by a patent costs of $8,500.our Company. OFF-BALANCE SHEET ARRANGEMENTS Our Company doesWe do not have any off-balance sheet arrangements, including any outstanding derivative financial statements, off-balance sheet guarantees, interest rate swap transactions or foreign currency contracts. Our Company doesWe do not engage in trading activities involving non-exchange traded contracts. ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK We believe our business is not currently subject to market risk. All of our business is currently conducted in US dollars, which is our functional currency. We have no debt and are not subject to any interest rate risk. 15 RISK. Not applicable. ITEM 4T. CONTROLS AND PROCEDURESPROCEDURES. As required by Rule 13a-15 under the Securities Exchange Act of 1934, as amended, (the "1934 Act")or the 1934 Act, as of the end of the period covered by this quarterly report,Quarterly Report, being the fiscal quarter ended March 31, 2009,June 30, 2010, we have carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures. This evaluation was carried out under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer. Based upon the results of that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of the end of the period covered by this quarterly report,Quarterly Report, our disclosure controls and procedures were ineffective, as they did not provide reasonable assurance that material information related to our companyus is recorded, processed and reported in a timely manner. TheOur small size of our company makes the proper identification and authorization of transactions difficult, as the company haswe have essentially only two individuals overseeing this process. Given our company's small size, we also have difficulties with separation of duties for handling, approving and coding invoices, entering transactions into the accounts, writing checks and requests for wire transfers. Additionally, the Company'sour officers are also itsour sole board members. This does not provide an adequate level of layers of internal controls, which in turn make it difficult to accumulate information required to be disclosed by our companyus in the reports that it fileswe file or submitssubmit under the 1934 Act. Based on the foregoing, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were ineffective as of June 30, 2009.2010. There was no change to our internal control over financial reporting that occurred during the quarter ended June 30, 20092010 that has materially affected, or is reasonably likely to materially affect the Company'sour internal control over financial reporting. 1617 PART II - OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS None. ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDSPROCEEDS. On April 1, 2009,May 17, 2010, we issued options to purchase 500,000 shares of our common stock, at an exercise price per share of $0.04 and a determined fair value of $13,407, to a consultant of the Company closed a private placement for 400,000 common shares at a priceservices to us. The options expire three years from issuance. This issuance was deemed exempt under Regulation S and/or Regulation D under the Securities Act of $0.05 per share for an aggregate1933, as amended, or the Act, and/or Section 4(2) of $20,000. ITEM 3. DEFAULTS UPON SENIOR SECURITIES None. ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS None. ITEM 5. OTHER INFORMATION None.the Act. ITEM 6. EXHIBITSEXHIBITS. Exhibit Number Exhibit Description - -------------------- ------------------- 31.1 - Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer* 31.2 - Rule 13a-14(a)/15d-14(a) Certification of Principal Financial Officer* 32.1 - Section 1350 Certification of Principal Executive Officer** 32.2 - Section 1350 Certification of Principal Financial Officer** - ---------- * Filed herewith. ** Furnished herewith. 1718 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. EASY ENERGY, INC. By: /s/ Guy Ofir ------------------------------------------------------------------------------ Guy Ofir, PresidentChief Executive Officer (Principal Executive Officer) Dated: August 5, 20096, 2010 By: /s/ Emanuel Cohen ------------------------------------------------------------------------------- Emanuel Cohen, Secretary, TreasurerChief Financial Officer (Principal Financial and Accounting Officer) Dated: August 5, 2009 186, 2010 19