QUARTELY REPORT JUNE 30, 2010

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q

 QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
 THE SECURITIES EXCHANGE ACT OF 1934

For the quarter ended June 30, 20092010
 
Commission file number 000-51770

 
 CMG HOLDINGS, INC.
(Exact name of registrant as specified in its charter)

Nevada87-0733770
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)

 5601 Biscayne Boulevard 
 Miami, Florida, USA 
33137
 (Address of principal executive offices)(Zip Code)
 
Registrant's telephone number including area code (305) 751-1667
---------------------------------------------------------------

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes x No
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or small reporting company.  See the definition of "large accelerated filer," "accelerated filer" and "small reporting company" in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer   
Accelerated filer    
Non-accelerated   filer     
Smaller reporting company    x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).     Yes     No  x
 
As of August 18, 2009,20, 2010, there wereare 42,400,000 shares common stock of the registrant issued and 40,742,826 shares outstanding.

1


CMG HOLDINGS, INC.
 
FORM 10-Q

TABLE OF CONTENTS

Item # DescriptionPage Numbers
    
   3 
    
 3CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)F-1
    
 ITEM 2 
103
    
ITEM 3 
 115
    
ITEM 4 
1211
    
  
ITEM 1LEGAL PROCEEDINGS11
ITEM 1ARISK FACTORS11
ITEM 2UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS11
ITEM 3DEFAULTS UPON SENIOR SECURITIES14
ITEM 4SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS14
ITEM 5OTHER INFORMATION14
ITEM 6EXHIBITS14
SIGNATURES14
   
    
EXHIBIT31.1 13SECTION 302 CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
    
EXHIBIT 31.2  13SECTION 302 CERTIFICATION OF CHIEF FINANCIAL OFFICER 
    
EXHIBIT 32.1 13SECTION 906 CERTIFICATION OF CHIEF EXECUTIVE OFFICER 
    
EXHIBIT 32.2  13
13
13
 14
15
 




 
2

 

Table of Content
PART I

ITEM 1  FINANCIAL STATEMENTS

CMG HOLDINGS, INC.
 UNAUDITED FINANCIAL STATEMENTS

FOR THE QUARTER ENDED JUNE 30, 20092010 AND 20082009
 
 
 CONTENTS
 ______________________________________________________________________________________
 
Consolidated Balance Sheets as of June 30, 20092010 and December 31, 20082009 (Unaudited)4F-2
 
Consolidated Statements of Operations for the three months and six  months ended June 30, 20092010 and 20082009 (Unaudited) 5F-3
 
Consolidated Statements of Cash Flows for the six months ended June 30, 20092010 and 20082009 (Unaudited)6F-4
 
Notes to Consolidated Financial Statements (Unaudited)7F-5
 










 
3F-1

 

Table of Content

CMG HOLDINGS, INC 
CONSOLIDATED BALANCE SHEETS 
(unaudited) 
  
  June 30, 2009  December 31, 2008 
ASSETS      
       
CURRENT ASSETS:      
          Cash $87,553  $13,934 
          Accounts receivable  531,594   1,050 
          Prepaid an other  6,130   -- 
                     Total current assets  625,277   14,984 
         
          Software licenses, net accumulated depreciation of $4,333 and $-, respectively  47,667   -- 
          Intangible assets, net accumulated amortization of $74,584 and $-, respectively  820,414   -- 
          Deposits  300,000   300,000 
           TOTAL ASSETS $1,793,358  $314,984 
         
LIABILITIES AND STOCKHOLDERS' DEFICIT        
         
CURRENT LIABILITIES:        
           Client payable $123,036  $8,000 
           Accounts payable  660,280   29,320 
           Accrued liabilities  752,571   415,359 
           Line of credit  150,406   108,231 
           Advance from related party  25,000   -- 
                     Total current liabilities  1,711,293   560,910 
         
STOCKHOLDERS’ DEFICIT        
              Preferred Stock:        
              5,000,000 shares authorized par value $0.001 per share; none issued and outstanding        
      Common Stock:        
              150,000,000 shares authorized par value $0.001 per share; 42,400,000 issued,  and  31,726,518 and  31,726,518 shares outstanding respectively  31,727   31,727 
      Additional paid-in-capital  4,449,863   4,449,863 
       Shares held in reserve, 10,673,482 and 10,673,482 shares held, respectively.  10,673   10,673 
      Accumulated deficit  (4,410,198)  (4,738,189)
         
  TOTAL STOCKHOLDERS’ DEFICIT  82,065   (245,926)
         
              TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT $1,793,358  $314,984 

 
CMG HOLDINGS, INC 
CONSOLIDATED BALANCE SHEETS 
(unaudited) 
  
  
June 30,
2010
  December 31, 2009 
ASSETS      
CURRENT ASSETS:      
Cash $285,905  $32,968 
Accounts receivable, net of allowance for doubtful accounts of
     $25,013 and $0,  respectively
  911,521   207,789 
Marketable trading securities  22,500   -- 
Prepaid and other current assets  15,228   18,182 
Deferred financing fees, net of accumulated amortization of
$21,631 and $0, respectively
  128,996   -- 
Total current assets  1,364,150   258,939 
         
Property and equipment, net of accumulated depreciation of
$11,039 and $0, respectively
  294,635   -- 
Intangible assets, net accumulated amortization of $372,916 and
     $223,750 respectively
  522,082   671,248 
         
TOTAL ASSETS $2,180,867  $930,187 
         
LIABILITIES AND STOCKHOLDERS' DEFICIT        
CURRENT LIABILITIES:        
Client payable $11,317  $11,317 
Accounts payable  1,227,351   1,145,467 
Accrued liabilities  735,869   360,328 
Deferred revenue  --   19,600 
Short term debt, net of unamortized discount of $0 and $11,010  respectively  --   113,990 
Line of credit  166,101   175,746 
Advances from related parties  127,438   42,500 
Total current liabilities  2,268,076    1,868,948 
         
Long-term debt, net of unamortized discount of $123,097  951,903                 -- 
         
TOTAL LIABILITIES    3,219,979   1,868,948 
         
STOCKHOLDERS’ DEFICIT        
Preferred stock:        
  5,000,000 shares authorized par value $0.001 per share; none issued outstanding  --   -- 
Common stock:        
 150,000,000 shares authorized,  par value $0.001 per share; 42,400,000 issued
     40,742,826 and  38,207,626 shares outstanding respectively
  40,743   38,208 
Additional paid in capital  5,720,392   5,429,522 
Treasury stock, 1,657,174 and 4,192,374 shares held, respectively.  1,657   4,192 
Accumulated deficit  (6,801,904)  (6,410,683)
         
TOTAL STOCKHOLDERS’ DEFICIT  (1,039,112)   (938,761)
         
TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT $2,180,867  $930,187 

See accompanying notes to consolidated financial statements

 
4F-2

 
Table of Content
 
 
 
CMG HOLDINGS, INC
 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(unaudited) 
  
  
  Three months ended Six months ended 
  June 30, June 30, 
  2010  2009 2010 2009 
     (Restated)   (Restated) 
                 
Revenues $1,567,654  $1,845,357  $2,854,253  $2,057,751 
Cost of revenues  729,295   454,000   1,438,301   454,000 
Gross profit  838,359   1,391,357   1,415,952   1,603,751 
                 
Operating expenses  1,223,270   1,226,602   2,122,781   1,592,291 
                 
 Operating income (loss)  (384,911)   164,755   (706,829)   11,460 
                 
Other income (expense)                
Unrealized loss on marketable
      trading securities
  (10,000)   --   (10,000)   -- 
Bargain purchase gain  --   81,616   405,759   81,616 
Interest expense  (64,800)   (109,378)  (80,200)  (110,764
Interest income  49   52,307   49   52,307 
                 
 Net income (loss) $(459,662)  $189,300  $(391,221)  $34,619 
                 
Basic and diluted income (loss) per common share $(0.01)  $0.01  $(0.01)  $0.00 
                 
                 
Basic weighted average common shares outstanding  40,509,406   31,726,518   39,490,565   
 
 
31,726,518
 
Diluted weighted average common shares outstanding  40,509,406   33,098,518   39,490,565   
 
 
33,103,185
 



CMG HOLDINGS, INC 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(unaudited) 
  
  
  Three months ended Six months ended 
  June 30, June 30, 
  2009  2008 2009 2008 
           
Gross revenues $1,074,112  $--  $1,286,506  $399,167 
Cost of goods sold  201,517   --   201,517   -- 
Net revenues  872,575   --   1,084,989   399,167 
 
                
Operating expenses  1,480,470   796,920   1,844,774   2,531,415 
                 
   Operating loss  (607,875)  (796,920)  (759,785)  (2,132,248
                 
Other income (expense)                
Brgain purchase gain  1,038,733   --   1,038,733   -- 
       Interest expense  (1,878)  (62,464)  (3,264)  (84,844
Interest income  53,692   3,416   52,307   15,757 
                 
         Net income (loss) $482,672  $(855,968) $327,991  $(2,201,335
                 
Basic and diluted income (loss) per common share $0.02  $(0.04) $0.01  $(0.11
                 
                 
Basic and diluted weighted average common shares outstanding
  31,726,518   23,998,549   31,726,518   19,709,450 
See accompanying notes to consolidated financial statements


 
5F-3

 
Table of ContentCMG HOLDINGS, INC
CONSOLIDATED STATEMENTS OF CASH FLOWS
 (Unaudited)
CMG HOLDINGS, INC 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(unaudited) 
       
  Six months ended 
  June 30, 
  2009  2008 
       
CASH FLOWS FROM OPERATING ACTIVITIES      
Net Gain (Loss) $327,991  $(2,201,335
Adjustments to reconcile net loss to net cash used in operating activities:
        
 Shares issued for services  --   1,491,778 
 Additional shares issued for interest expense  --   62,464 
 Bargain purchase gain  (1,038,733)  -- 
 Amortization  78,917   -- 
Changes in:        
Accounts receivable  (288,353)  (304,167
            Prepaid expense  (6,130)  17,454 
            Accounts payable  630,960   (124,826
Accrued expense    451,792   510,522 
         
 Net cash provided by (used in) operating activities  156,444   (548,110
         
CASH FROM INVESTING ACTIVITIES        
            Cash paid for acquisition of Pebble Beach Enterprises, Inc.  --   (600,000
            Cash paid to acquire a bank loan  (150,000)  -- 
         
Net cash used in investing activities:  (150,000)  (600,000
         
FINANCING ACTIVITIES        
            Advance from a related party  25,000   -- 
            Net borrowings on line of credit  42,175   (132,763
            Contributions to capital  --   30,000 
            Borrowing on convertible notes  --   314,000 
         
Net cash provided by financing activities  67,175   211,237 
         
Net increase (decrease) in cash  73,619   (936,873
    Cash, beginning of period  13,934   1,213,035 
    CASH BALANCE AT END OF PERIOD $87,553  $276,162 
Supplemental cash flow information:        
            Income tax paid $--  $-- 
            Interest paid  --   -- 
         
Non-cash investing and financing activities:        
            Assets acquired after foreclosing on bank loan $242,191   -- 
   Six Months Ended June 30, 
  2010  2009 
     (Restated) 
CASH FLOWS FROM OPERATING ACTIVITIES      
Net income (loss) $(391,221) $34,619 
Adjustments to reconcile net income (loss) to net cash        
      provided by (used in) operating activities:        
           Bargain purchase gain  (405,759)  (81,616)
           Shares issued for services  34,812   -- 
           Amortization of intangible assets  149,166   78,917 
Amortization of deferred financing fees  21,631   -- 
           Warrant expense  --   20,000 
           Amortization of debt discount  30,844   37,500 
           Depreciation expense  11,039   -- 
           Unrealized loss on marketable trading securities  10,000   -- 
Changes in operating assets and liabilities:        
 Accounts receivable  (507,613)  (288,353)
            Prepaid expense and other current assets  2,954   (6,130)
            Deferred revenue  (19,600)  (771,245)
            Accrued liabilities  373,577   501,792 
 Accounts payable   63,384   630,960 
 Net cash provided by (used) by operating activities  (626,786)  156,444 
         
CASH FLOWS FROM INVESTING ACTIVITIES        
        Purchase of fixed assets  (11,287)  -- 
        Acquisition of Audio Eye, Inc., net of cash received  (26,783)  -- 
        Cash paid to acquire a bank loan  --   (250,000)
Net cash used in investing activities  (38,070)  (250,000)
         
CASH FLOWS FROM FINANCING ACTIVITIES        
        Advances from related parties  84,938   25,000 
        Net borrowings on line of credit  (9,645)  42,175 
        Proceed from issuance of debt  1,075,000   100,000 
 Payment of financing fees  (107,500)  -- 
        Payments of debt  (125,000)  -- 
Cash provided by financing activities  917,793   167,175 
Net increase in cash  252,937   73,619 
Cash, beginning of year  32,968   13,934 
Cash end of the year $285,905  $87,553 
Supplemental cash flow information:        
         Interest paid $32,615  $-- 
         Income taxes paid $--  $-- 
Non-cash investing activity:        
         Acquisition of Audio Eye, Inc $502,542  $331,616 
         Assets acquired after foreclosing on bank loan $--  $331,616 
Warrants issued recorded as debt discount $142,931  $-- 
Warrants issued recorded as deferred financing cost $43,127  $-- 

See accompanying notes to consolidated financial statements


 
6F-4

 
Table of Content

CMG HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)(Unaudited)


NOTE 1 – DESCRIPTION–BASIS OF BUSINESS AND BASIS OF PRESENTATION AND ACCOUNTING POLICIES

The accompanying unaudited interim consolidated financial statements of CMG Holdings, Inc. (the “Company”) have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission, and should be read in conjunction with the audited financial statements and notes thereto contained in its 20082009 annual report on Form 10-K.  In the opinion of management, these interim financial statements include all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the resultsre sults to be expected for the full year. Our future results of operations may change materially from the historical results of operations reflected in our historical financial statements.  The unaudited consolidated financial statements should be read in conjunction with the historical audited consolidated financial statements and notes theretofootnotes of the Company and management’s discussion and analysis of financial condition and results of operations included in the Company’s Annual Report for the year ended December 31, 20082009 as filed with the Securities and Exchange Commission on Form 10-K.  Notes to the financial statements that would substantially duplicate the disclosure contained in the audited financial statements for fiscal year 2008,2009, as reported in the Form 10-K, have been omitted.

PRINCIPLES OF CONSOLIDATIONPrinciples of consolidation

The consolidated financial statements include the accounts of CMG Holdings, Inc., Creative Management Group and CMG Acquisitions,Acquisition, Inc., CMGO Capital, Inc., The Experiential Agency, Inc, Audio Eye, Inc., CMGO Logistics, Inc. and CMGO Events Marketing, Inc, Creative Management Group, Logistics, Inc. after elimination of all significant inter-company accounts and transactions.

INTANGIBLE ASSETS, GOODWILL AND IMPAIRMENT OF LONG-LIVED ASSETSEarnings per share

IntangiblesBasic earnings per share is calculated by dividing net income available to common stockholders by the weighted average number of shares of the Company’s common stock outstanding during the period. Diluted earnings per share reflect the potential dilution that could occur if the Company’s share-based awards were exercised into common stock.  The dilutive effect of our share-based awards is computed using the treasury stock method, which assumes all share-based awards are exercised and the hypothetical proceeds from exercise are used to purchase common stock at the average market price during the period.  The incremental shares (difference between shares assumed to be issued versus purchased), to the extent they would have been dilutive, are included in the denominator of the diluted EPS calculation.   The following represents a reconciliation of the numerators and denominators of the basic and diluted earnings per share computations:

  Six Months Ended June 30, 2010     Six Months Ended June 30, 2009    
  
Net (Loss)
(Numerator)
  
Shares
(Denominator)
  
Per Share
Amount
  
Net Income
(Numerator)
  
Shares
(Denominator)
  
Per
Share
Amount
 
Basic EPS $(391,221)   39,490,565  $(0.01)  $34,619   31,726,518  $0.00 
                         
Effect of dilutive securities                        
Warrants  -     -   -     -   1,376,667     - 
                         
Diluted EPS $(391,221)   39,490,565  $(0.01)  $34,619   33,103,185  $0.00 



F-5

  Three Months Ended June 30, 2010     Three Months Ended June 30, 2009    
  
Net (Loss)
(Numerator)
  
Shares
(Denominator)
  
Per Share
Amount
  
Net Income
(Numerator)
  
Shares
(Denominator)
  
Per
Share
Amount
 
Basic EPS $(459,662)   40,509,406  $0.00  $189,300   31,726,518  $0.01 
                         
Effect of dilutive securities                        
Warrants and convertible debt  -     -   -     -   1,372,000     - 
                         
Diluted EPS $(459,662)   40,509,406  $0.00  $189,300   33,098,518  $0.01 


Restatement of Prior Period

In the third quarter of fiscal 2009, the Company’s management determined that $100,000 of notes payable with 1 million warrants attached to the notes were not recorded at costduring the six months ended June 30, 2009. The note matured on June 15, 2009 and amortized onadditional $50,000 in fees and 400,000 warrants were issued to the straight-line method over their estimated useful lives. Goodwill is reviewed annually. Intangible valuationnote holder as of June 30, 2009 but not timely recorded as originally filed. The adjustment to correct the above resulted in an increase in liability of $150,000 to record the notes and Goodwill impairment are determined using similar processes. For intangibles, the first step isfees, $57,500 in additional paid-in-capital to comparerecord the fair value of the intangible to its carrying amount.  For Goodwill,1.4 million warrants and $107,500 in interest expense.

In the first step is to comparefourth quarter of fiscal 2009, the fair valueCompany’s management determined that there were errors in the accounting for the acquisition of a reporting unit with its carrying amount, including goodwill. Inova determinesThe Experiential Agency, Inc, which resulted in the fair valueoverstatement of both intangibles, and reporting units by using a discounted cash flow (“DCF”) analysis approach. Determining fair value requires the exercise of significant judgments, including judgments about appropriate discount rates, perpetual growth rates, relevant comparable company earnings multiplesaccounts receivable and the amountbargain purchase gain and timingan understatement in revenue for the six months ended June 30, 2009. The adjustment to correct the above resulted in an increase to revenue of expected future cash flows. The$771,245 and a decrease in assets and bargain purchase gain of $85,872 and $957,117 respectively.

Therefore, the Company is adjusting its previously reported June 30, 2009 consolidated statements of operations and cash flows employed in this June 30, 2010 quarterly filing. The following tables reflect the DCF analyses are based on Inova’s budget and long-term business plan, and various growth rates have been assumed for years beyond the long-term business plan period. Discount rate assumptions are based on an assessmentimpact of the risk inherent inabove errors to the future cash flowsconsolidated statements of operations for the respective reporting units.three and six months ended June 30, 2009:
Consolidated Statements of Operations Six months ended June 30, 2009 
  As Previously Reported  Adjustments  As Adjusted 
          
Revenues $1,286,506  $771,245  $2,057,751 
Cost of revenues  201,517   252,483   454,000 
Gross profit  1,084,989   (518,762)  1,603,751 
Operating expenses  1,844,774   (252,483)  1,592,291 
Operating income (loss)  (759,785)  771,245   11,460 
Other income (expense)            
Bargain purchase gain  1,038,733   (957,117)  81,616 
 Interest expense  (3,264)  (107,500)  (110,764)
Interest income  52,307   --   52,307 
Net income (loss) $327,991  $(293,372) $34,619 
Basic and diluted income (loss) per common share $0.01  $(0.01) $0.00 
             
Basic weighted average common shares outstanding  31,726,518   --   31,726,518 
             
Diluted weighted average common shares outstanding  31,726,518   1,376,667   33,103,185 

BUSINESS COMBINATION

The Company accounts for business combination in accordance with SFAS No. 141R, "Business Combinations". In December 2007, the FASB issued SFAS No. 141R which establishes principles and requirements for how the acquirer of a business recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed and any noncontrolling interest in the acquiree. The statement also provides guidance for recognizing and measuring the goodwill acquired in the business combination and for disclosure to enable evaluation of the nature and financial effects of the business combination.

NEW ACCOUNTING PRONONCEMENT

In May 2009, the FASB issued SFAS No. 165, Subsequent Events. This standard is intended to establish general standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. Specifically, this standard sets forth the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements and the disclosures that an entity should make about events or transactions that occurred after the balance sheet date. SFAS No. 165 is effective for fiscal years and interim periods ended after June 15, 2009. The Company adopted this standard effective June 15, 2009, and has evaluated any subsequent events through August 18, 2009. The Company has no significant subsequent events for the period from July 1, 2009 through August 18, 2009.

 
7F-6

 


Table
Consolidated Statements of Operations Three months ended June 30, 2009 
  As Previously Reported  Adjustments  As Adjusted 
          
Revenues $1,074,112  $771,245  $1,845,357 
Cost of revenues  201,517   252,483   454,000 
Gross profit  872,595   518,762   1,391,357 
Operating expenses  1,480,470   (253,868)  1,226,602 
Operating income (loss)  (607,875)  772,630   164,755 
Other income (expense)            
Bargain purchase gain  1,038,733   (957,117)  81,616 
Interest expense  (1,878)  (107,500)  (109,378)
Interest income  53,692   (1,385)  52,307 
Net income (loss) $482,672  $(293,372) $189,300 
Basic and diluted income (loss) per common share $0.02  $(0.01) $0.01 
             
Diluted weighted average common shares outstanding  31,726,518   1,372,000   33,098,518 

The following table reflect the impact of Content
the above errors to certain line items in the consolidated statement of cash flows for six months ended June 30, 2009:

  As Previous Reported  Adjustments  As Restated 
          
Net cash used in by investing activities  (150,000)  (100,000)  (250,000)
             
Cash provided by financing activities  67,175   100,000   167,175 
             
Non-cash investing activities            
Assets acquired after foreclosing on bank loan  242,191   89,425   331,616 
NOTE 2 –2:  GOING CONCERN

As shown in the accompanying financial statements, the Company has an accumulated deficit and a working capital deficit as of June 30, 2009.2010. These conditions raise substantial doubt as to ourthe Company’s ability to continue as a going concern. In response to these conditions, the Company may raisehas raised additional capital through the sale of equity securities, through an offering of debt securities or through borrowings from financial institutions or individuals. The financial statements do not include any adjustments that might be necessary if we arethe Company is unable to continue as a going concern.


F-7

NOTE 3 – NOTE RECEIVABLE AND ASSET ACQUISITION3:   ACQUISITIONS

On March 31, 2010, the Company acquired all outstanding shares of Audio Eye, Inc. in exchange for $30,000 cash, 1.5 million shares, warrants to purchase 250,000 shares at an exercise price of $0.07 per share and a term of 5 years plus other contingent consideration.  Audio Eye develops patented internet content publication and distribution software enabling conversion of any media into accessible formats and allowing for real time distribution to end users on any internet connected device.  With this acquisition, the Company expects to be a leading provider in the Internet content publication and distribution software enabling the conversion of any media into accessible formats and allows for real time distribution to end users on any network connected device.

The fair value of consideration transferred in the acquisition, the assets acquired and the liabilities assumed are set forth in the following table:

Consideration:    
Cash (1) 30,000 
Common stock (2)  60,000 
Warrants to purchase common stock (3)  10,000 
Contingent consideration (4)   - 
Total consideration $100,000 

Recognized amount of identifiable assets acquired and liabilities assumed :
Cash3,217
Accounts receivable
196,119
Property and equipment
294.387
Other assets
32,500
Accounts payable
(18,500
Accrued liabilities (1,964
Total identifiable net assets and liabilities assumed 505,759
Bargain purchase gain (5) 405,579

 (1)  
This was paid on April 1, 2010 and as such as of March 31, 2010, the Company recognized this as a liability which is reported as “Due to sellers” in the consolidated balance sheets.
(2)  
The fair value of the 1.5 million shares was determined based on the closing price at the acquisition date.
(3)  
The fair value of the 250,000 warrants were determined using a Black-Scholes option valuation model using the following key assumptions: exercise price of $0.07 per share, stock price of $0.04, term of 5 years, expected volatility of 343% and a discount rate of 2.55%
(4)  
The contingent consideration is based on the average net income of Audio Eye over a period of 4 years starting in 2010 after applying a multiple based on the average growth rate less any amounts of working capital contributions made by the Company to Audio Eye.  The amount of working capital contribution to be made by the Company is a combination of a fixed amount of $470,000 plus a deferred working capital contribution payable within a period of 3 years and is based on the greater of Audio Eye’s achievement of certain sales targets or $1,000,000.  The fair value of the contingent consideration was determined based on Audio Eye’s projected net income from 2010 and 2013 and the application of a discount rate to the future payment to be made.  After deducting the amount of working capital contrib ution, the amount of contingent consideration was deemed to be zero. At the end of each reporting period after the acquisition date, the contingent payment will be remeasured to its fair value, with changes in fair value recorded in earnings.
(5)  The amount of bargain purchase gain recognized is provisional pending receipt of the final valuation of all identifiable assets acquired.

F-8

On March 6, 2009, the Company, through a newly formed wholly owned subsidiary CMGO Capital, Inc., a Nevada corporation, completed a Note Purchase Agreement with Bank of America to purchase the senior secured debt obligations of The Experiential Agency, Inc. The purchase price of the Note Purchase Agreement with Bank of America to purchase the senior secured debt obligations of The Experiential Agency, Inc. was a total of $150,000.

CMG also loaned The Experiential Agency, Inc. $100,000 in March 2009 which has been accounted for as part of the purchase price. On April 1, 2009, CMG Holdings, Inc. foreclosed on the note and completed the acquisition of the assets of The Experiential Agency, Inc.

Unaudited pro forma operation results for the six months ended June 30, 2010 and 2009, as though the Company had acquired Audio Eye and The Experiential Agency, Inc. offers a full degreeon the first day of solutions, services and consulting expertise comprisingfiscal year 2009, are set forth below.  The unaudited pro forma operating results are not necessarily indicative of management, creation, and executionwhat would have occurred had the transaction take place on the first day of entertainment event for corporate clients and individual clients general service areas of event marketing, interactive marketing, event production, public relations, talent representation, corporate consulting, digital media. The Experiential Agency, Inc. earns consulting fees when it provides general consulting services and generates revenues for services for event marketing and communications assignments. As a resultfiscal year 2009.

  Pro Forma 
  Six months ended June 30 
  2010  2009 
Revenues $2,923,955  $2,689,489 
Cost of revenues  (1,438,301)  (924,737)
Operating expenses  (2,256,902)  (2,269,536)
Other income  315,608   78,304 
Net loss $(455,640) $(426,480)

NOTE 4:  DEBT

During three months ended June 30, 2010, the Company borrowed $1,075,000 under five 13% Senior Secured Convertible Extendible Notes from third parties that will mature on July 1, 2011. Provided that the Company is not in default, the Company has the option to extend the maturity date of the acquisitionnotes for three months by paying an extension fee of 5% of the principal amounts. In the event of default, the annual interest rate increases to 18%. The notes are convertible into common shares at any time after the maturity date at $0.10 per share. In connection with the issuance of the notes, the Company issued warrants to purchase 5,375,000 common shares. The warrants have an exercise price of $0.10 per share and a term of 7 years. The conversion price of the notes and the exercise price of the warrants contain reset provisions. If the closing mark et price of the stock is less than the conversion and exercise price for a period of 90 consecutive trading days, then the conversion and exercise price in effect shall be reduced to the closing market price on such 90th trading days but both conversion and exercise price shall not be reduced to less than $0.07 per share. The notes are secured by a security interest in all of the assets of Experiential Agency, Inc., the Company isand its subsidiaries. The relative fair value of these warrants was calculated using Black-Scholes Model using these assumptions (1) 2.4% to 3.3% discount rate, (2) warrant life of seven years (3) expected volatility of 343% to 347%  and (4) zero expected dividend.  The relative fair value of the warrants was determined to be $142,931 and was recorded as a debt discount. The debt discount is being amortized and recorded as interest expense over the premier providerterm of solutions, services and consulting expertise comprising of management, creation, and execution of entertainment eventthe notes using the effective interest method.  Amortization for corporate clients and individual clients general service areas of event marketing, interactive marketing, event production, public relations, talent representation, corporate consulting, digital media and services in those markets. The Company also expects to reduce costs through economies of scale.the six months ended June 30, 2010 was $19,384.

In accordanceconnection with FAS 141R,the above transaction, the Company determinedpaid the assets acquired constituted a businessplacement agent 10% of the gross proceeds and appliedwarrants to purchase accounting to the assets acquired.

1,397,000 common shares. The assets acquired include accounts receivable and software licenses with a fair value of $242,191 and $52,000, respectively.

these warrants was calculated using Black-Scholes Model using these assumptions (1) 2.4% to 3.3% discount rate, (2) warrant life of seven years (3) expected volatility of 343% to 347% (4) zero expected dividend. The fair value of the acquired identifiable intangible assetswarrants was determined to be $43,127 and was recorded as a deferred financing cost. The total deferred financing cost which includes the $107,500 of $894,998placement agent fees is provisional pending receiptbeing amortized and recorded as interest expense over the term of the final valuationsnote using the effective interest method.  Amortization for those assets. The $894,998the six months ended June 30, 2010 was $21,631.
We analyzed the convertible note and warrants issued for derivative accounting consideration and determined that derivative accounting is not applicable for these instruments.
On April 1, 2010, the Company fully paid its $125,000 loan to JT Ventures, LLC.

F-9

NOTE 5: EQUITY
Common Stock:

On January 25, 2010, 350,000 shares were issued for services provided by third parties valued at $31,500.

On March 31, 2010, 1,500,000 shares were issued for the acquisition of acquired intangible assets (customers list/company name) hasAudio Eye valued at $60,000. See Note 3 for details.

On May 1, 2010, 685,200 shares were issued for services to be provided by a useful lifethird party over a period of approximately 3 years. 1 year and were valued at $19,871.The Company recognized share-based compensation cost for the six months ended June 30, 2010 of $3,312.

Warrants:

During the six months ended June 30, 2009,2010, 250,000 warrants were issued in connection with the Company recorded amortization expenseacquisition of $78,917.Audio Eye and 6,772,500 warrants were issued in connection with the 13% Senior Secured Convertible Extendible Notes. See Notes 3 and 4 for details on the valuation of these warrants.

The Company recognized a gainA summary of $1,038,733 as a result of the asset acquisition. The gain is included in other income in the Company’s statement of operationswarrant activity for the six months ended June 30, 20092010 is as follows:

  Outstanding  Weighted Average 
  and Exercisable  Exercise Price 
December 31, 2009  2,400,000  $0.01 
Granted  7,022,500  $0.10 
Exercised  -   - 
Forfeited  -   - 
June 30,2010  9,442,500  $0.08 

The following table summarizeswarrants have a weighted average remaining life of 6.4 years and an aggregate intrinsic value of $86,400.

NOTE 6: COMMITMENTS AND CONTINGENCIES

On January 1, 2010, the Company and its executive management entered into employment agreements, effective up to 2016, regarding base salary compensation, incentive bonus consideration paidand expense reimbursement. The agreements provide for acquisitionthe deferral of payment of a portion of the assetsannual base salary until such time that the Company has sufficient working capital, but in no case later than December 31, 2012.  The agreements also provide that the bonus consideration and expense reimbursement shall be earned upon achievement of certain performance conditions.  The executives have the amountoption to convert the deferred base salary and any incentive bonuses and expense reimbursements earned to common stock at a conversion price that is based on the one hundred eighty (180) da y average closing price of the assets acquired atCompany’s stock prior to the acquisition date as well asconversion.

 On May 19, 2010, the fair value atabove agreements were amended to reflect a conversion price that will be based on the acquisition date.
Consideration:
Cash Consideration $150,000 
     
Total  $150,000 
     
Acquisition-related costs $-- 
     
Recognized amounts of identifiable assets acquired and liabilities assumed:    
     
Accounts receivable  242,191 
Software licenses  52,000 
Identifiable intentangible assets  894,998 
     
Total identifiable net assets  1,188,733 
Bargain purchase gain  (1,038,733)
     
Total $150,000 
one hundred and eighty (180) day average closing price of the Company stock prior to the conversion but not to a exceed $1.00 or below $0.10.

8F-10

The amounts of The Experiential Agency, Inc revenues and earnings included in the Company’s consolidated statement of operations for the six months ended June 30, 2009, and the revenues and earnings of the combined entity had the acquisition date been January 1, 2009, or January 1, 2008, are:
  Revenues  Earnings 
Actual from April 1, 2009 to June 30, 2009 $872,595  $482,672 
Supplemental pro forma from 04/01/08 – 06/30/08  1,788,887   (727,025)
Supplemental pro forma from 01/01/09 – 06/30/09  2,310,681   579,120 
Supplemental pro forma for 01/01/08 – 06/30/08                             4,095,829   (2,077,434)
 
NOTE 4 – ADVANCE FROM RELATED PARTY7:  SEGMENTS

In March 2009,
We have three reportable segments: Event marketing, Commercial rights and Consulting services, which are comprised within our specialist marketing service offerings. The profitability measure employed for allocating resources to operating divisions and assessing operating division performance are revenues and operating income, excluding the Company received a totalimpact of $25,000 advances from one of its officer/directors. The funds were used byrestructuring and other reorganization-related charges (reversals) and long-lived asset impairment and other charges, if applicable. Summarized financial information concerning our reportable segments is shown in the Company for working capital purposes. The payable bears 0% interest, is unsecured and is due on demand.following table.
  
Three months ended
June 30,
  
Six months ended
June 30,
 
  2010  2009  2010  2009 
Revenue:            
Event marketing $1,484,099  $1,755,3571  $2,750,328  $1,755,357 
Commercial rights $67,466  $-  $67,466  $- 
Consulting services  16,089   90,000   36,459   302,394 
                 
Total $1,567,654  $1,845,357  $2,854,253  $2,057,751 
                 
Operating income (loss)                
Event marketing $119,074  $521,788  $34,076  $421,788 
Commercial rights $(236,906) $-  $(236,906) $- 
Consulting services  (267,079)  (357,033)  (503,999)  (410,328)
                 
Total $(384,911) $164,755  $(706,829) $11,460 
Assets June 30, 2010  December 31, 2009 
Event marketing $1,378,491  $910,741 
Commercial rights  626,828   -- 
Consulting services  175,548   19,446 
         
Total $2,180,867  $930,187 


 
9F-11

 
Table of Content
ITEM 2 –2:   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF    OPERATIONS

FORWARD LOOKING STATEMENTS

TheIn addition to historical information, containedthis Form 10-Q (this “Quarterly Report”) contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which includes, but are not limited to, statements concerning expectations as to our revenues, expenses, and net income, our growth strategies and plans, the timely development and market acceptance of our products and technologies, the competitive nature of and anticipated growth in our markets, our ability to achieve cost reductions, the status of evolving technologies and their growth potential, the adoption of future industry standards, expectations as to our financing and liquidity requirements and arrangements, the need for additional capital, and other matters that are not historical facts. These forward-looking statements are based on our current expectations, estimates, and projections about our industry, management’s beliefs, and certain assumptions made by it. Words such as “anticipates”, “appears”, “believe,”, “expects”, “intends”, “plans”, “believes, “seeks”, “assume,” “estimates”, “may”, “will” and variations of these words or similar expressions are intended to identify forward-looking statements. All statements in this Management’s DiscussionQuarterly Report regarding our future strategy, future operations, projected financial position, estimated future revenue, projected costs, future prospects, and Analysis of Financial Conditionresults that might be obtained by pursuing management’s current plans and Results of Operation contains “forward lookingobjectives are forward-looking statements.Actual Therefore, actual results maycould differ materially differ fromand adversely f rom those projectedresults expressed in the forward lookingany forward-looking statements, as a result of certain risks and uncertainties set forth invarious factors. Readers are cautioned not to place undue reliance on forward-looking statements, which are based only upon information available as of the date of this report.  AlthoughYou should not place undue reliance on our management believes thatforward-looking statements because the assumptions madematters they describe are subject to known and expectations reflected in the forward lookingunknown risks, uncertainties and other unpredictable factors, many of which are beyond our control. Our forward-looking statements are reasonable, there is no assurance thatbased on the underlying assumptionsinformation currently available to us and speak only as of the date on which this Quarterly Report was filed with the Securities and Exchange Commission (“SEC”).  We expressly disclaim any obligation to revise or update publicly any forward-looking statements even if subsequent events cause our expectations to change regarding the matters discussed in those statements. Over time, our actual results, performance or achievements will in fact, prove to be correct or that actual future results will not be materially differentlikely differ from the expectationsanticipated results, performance or achievements that are expressed in this Annual Report.or implied by our forward-looking statements, and such difference might be significant and materially adverse to our stockholders. Unless the context indicates otherwise, the terms “Company”, “Corporate”, “CMGO”, “our”, and “we” refer to CMG Holdings, Inc. and its subsidiaries.

PLAN OF OPERATION

RESULTS OF OPERATIONS

FOR THE SIX MONTH PERIODMONTHS ENDED JUNE 30, 2010 AND 2009

NetGross revenues increased from $399,167 in the six months period ending June 30, 2008 to $1,084,989$2,057,751 for the six months period endingended June 30, 2009.2009 to $2,854,253 for the six months ended June 30, 2010. The increase in revenues is mainly due to morethe revenues generated infrom the event marketing, public relations, marketing services and event marketing consulting business. Also, duringbusiness of, The Experiential Agency, Inc (“XA”), a wholly-owned subsidiary acquired in the second quarter of 2009 afterthat has build up new business pipeline of new clients. The increase in revenues also includes revenues from three months of activity from the acquisitioninclusion of assetsof Audio Eye, Inc.

Cost of revenues increased from $454,000 for the six months ended June 30, 2009 to $1,438,301 for the six months ended June 30, 2010. The increase is related to the increase in the revenues which is mainly due to the new business generated from the event marketing, public relations, consulting business of The Experiential Agency, Inc. (“XA”), we started to generate and recognize revenues from thisa wholly-owned subsidiary acquired in the second quarter of 2009 that has build up new linebusiness pipeline of business.new clients.

Operating expenses decreasedincreased from $2,531,415$1,592,291 for the six months endingended June 30, 20082009 to $1,844,774$2,122,781 for the same periodsix months ended June 30, 2010. The increase in 2009.operating expenses is mainly due to increased personnel, marketing, professional fees and operations from the event marketing, public relations, consulting business of XA and includes additional operating expenses from three months of activity from the inclusion of the purchase of Audio Eye, Inc

The net income for the six months ended June 30, 2009 is $34,619 which decreased to a net loss of $(391,221) for the six months ended June 30, 2010. This wasis mainly due to the Company recognized significant stock-based compensation costs in 2008 and in 2009 the Company did not have any of this type of expense. The expenses for 2009 mainly incurred for marketing services, public relations, consulting services and event marketing.
Net income increased from a net loss of $2,201,335 for the six months ending June 30, 2008 to net income of $327,991 for the same period in 2009. The increase in net income is mainly duethe legal expenses pertaining to more revenues generatedthe acquisition of Audio Eye, Inc., operating expenses regarding the lead generation related to new business pipeline of new clients in the sectors of internet accessibility, licensing, and not having any stock-based compensation expense in 2009 compared to 2008.interactive marketing. 

-3-

RESULTS OF OPERATIONS FOR THE THREE MONTH PERIODMONTHS ENDED JUNE 30, 2010 AND 2009

NetGross revenues increaseddecreased from $0 in the three months period ending June 30, 2008 to $872,595$1,845,357 for the three months period endingended June 30, 2009.2009 to $1,567,654 for the three months ended June 30, 2010. The increasedecrease in revenues is mainly due to morethe delay in the generation of new business related to Creative Management Group and the implementation activity of new business associated with the purchase of Audio Eye, Inc. The new business for Audio Eye is forecasted to be reflective into the remainder of the calendar year. The decrease in revenues generated inis offset from the event marketing, public relations, marketing services and event marketing consulting business. Also, duringbusiness of, The Experiential Agency, Inc. (“XA”), a wholly-owned subsidiary acquired in the second quarter of 2009 afterthat has build up new business pipeline of new clients.

Cost of revenues increased from $454,400 for the acquisition of assetsthree months ended June 30, 2009 to $729,295 for the three months ended June 30, 2010. The increase is mainly due to the new business generated from the event marketing, public relations, consulting business of The Experiential Agency, Inc. (“XA”), we starteda wholly-owned subsidiary acquired in the second quarter of 2009 that has build up new business pipeline of new clients. The increase in cost of revenue also includes three months of activity of new business generation regarding the purchase of Audio Eye, Inc forecasted to generate and recognize revenues from this new lineinto the remainder of business.the calendar year.

Operating expenses increaseddecreased from $796,920$1,226,602 for the three months endingended June 30, 20082009 to $1,480,470$1,223,270 for the same periodthree months ended June 30, 2010. The decrease in 2009.operating expenses is mainly due to decreased personnel for Creative Management Group and reduced marketing, professional fees at public relations, consulting business of XA. This wasdecrease in operating expenses are offset by the inclusion of additional personnel from the purchase of Audio Eye, Inc.

The net income decreased from $189,300 for the three months ended June 30, 2009 to a net loss of $459,662 for the three months ended June 30, 2010. This is mainly due to the Company recognized expensesdecrease in revenues due to delay in implementation activity of new business associated with the purchase of Audio Eye, Inc. and the delay in the generation of new business related to Creative Management Group. The new business for Audio Eye and Creative Management is forecasted to be reflected in the remainder of the calendar year. The decrease in net income generated is offset by the event marketing, services, public relations, consulting services and event marketing.
Net income increased frombusiness of, The Experiential Agency, Inc. (“XA”), a net losswholly-owned subsidiary acquired in the second quarter of $855,968 for the three months ending June 30, 2008 to net income2009 that has build up new business pipeline of $482,672 for the same period in 2009. The increase in net income is mainly due to more revenues generated.

new clients.

LIQUIDITY AND CAPITAL RESOURCES.:

As of June 30, 2009,2010, the Company’s cash on handbalance was $87,553.$285,905
 
Cash provided by operations for the six months period ended June 30, 2009 was $156,444, as compared to cash used byin operations of $548,110$626,786 for the six months ended June 30, 2008. The2010. This change is primarily due to amortization of intangible assets, shares issued for services, and increase in cash provided by operating activities is mainlyaccrued expenses due to more revenues generated inincreased operating expenses resulting from increased personnel and operations from the event marketing, public relations, marketing services and event marketing consulting business during six months ended June 30, 2009.of XA and the purchase of the business operations of Audio Eye, Inc.

Cash used in investing activities for the six month periodmonths ended June 30, 2009 was $150,000,$250,000, as compared to $600,000cash used in investing activities of $38,070 for the six months ended June 30, 2008.2010. For the six months ended June 30, 2008,2009, the Company incurred $600,000$250,000 for the acquisition of Pebble Beach Enterprises, Inc.assets of XA to obtain a note receivable from a financial institution and for the six month ended June 30, 2009,2010, the Company paid $150,000incurred $30,000 for to obtain a note receivable regardingacquisition of Audio Eye, Inc. and purchase of fixed assets of $11,287 and cash received of $3,217 resulted from the note purchase agreement to purchase the senior secured debt obligationsacquisition of The Experiential Agency,Audio Eye, Inc.

10

Table of Content

Cash provided by financing activities for the six month periodmonths ended June 30, 2009 was $67,175,$167,175, as compared to $1,029,830$917,793 provided for the six months ended June 30, 2008.2010. In 2008,2009, the Company obtained $314,000borrowed $20,750 from selling convertible notes.its line of credit and also borrowed $25,000 from one of the management executives. In 2010, the Company secured a total of five 13% Senior Secured Convertible Extendible Notes from  third parties totaling $1,075,000, for the purchase of Audio Eye, Inc. and for working capital purposes.


Security Ownership of Certain Beneficial Owners and Management
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth as of August 20, 2010, information with respect to the beneficial ownership of the Company’s Common Stock by (i) each person known by the Company to own beneficially 5% or more of such stock, (ii) each Director of the Company who owns any Common Stock, and (iii) all Directors and Officers as a group, together with their percentage of beneficial holdings of the outstanding shares. The information presented below regarding beneficial ownership of our voting securities has been presented in accordance with the rules of the Securities and Exchange Commission and is not necessarily indicative of ownership for any other purpose. Under these rules, a person is deemed to be a "beneficial owner" of a security if that person has or shares the power to vote or d irect the voting of the security or the power to dispose or direct the disposition of the security. A person is deemed to own beneficially any security as to which such person has the right to acquire sole or shared voting or investment power within 60 days through the conversion or exercise of any convertible security, warrant, option or other right. More than one person may be deemed to be a beneficial owner of the same securities. The percentage of beneficial ownership by any person as of a particular date is calculated by dividing the number of shares beneficially owned by such person, which includes the number of shares as to which such person has the right to acquire voting or investment power within 60 days, by the sum of the number of shares outstanding as of such date plus the number of shares as to which such person has the right to acquire voting or investment power within 60 days. Consequently, the denominator used for calculating such percentage may be different for each beneficial owner. Except as otherwise indicated below and under applicable community property laws, we believe that the beneficial owners of our common stock beneficially owned on August 7, 2008, following consummation oflisted below have sole voting and investment power with respect to the Reorganization by Each person who is known by us to beneficially own 5% or more of the Registrant’s common stock; Each of the Registrant’s directors and named executive officers; and All of the Registrant’s directors and executive officers as a group.shares shown.
 
Security Ownership of CMG Holdings, Inc.
-4-


SECURITY OWNERSHIP OF MANAGEMENT:
 
Title of Class
 Name Shares  Percent
         
Common Stock Alan Morell  10,107,000   23.83%
Common Stock James J. Ennis  3,500,000   8.25%
Common Stock Michael Vandetty  1,000,000   2.36%
All Directors and Executive Officers  14,607,000   34.45%

These tables are based upon 42,400,000 shares outstanding as of August 7, 2008:20, 2010 and information derived from our stock records. Unless otherwise indicated in the footnotes to these tables and subject to community property laws where applicable, we believe unless otherwise noted that each of the shareholders named in this table has sole or shared voting and investment power with respect to the shares indicated as beneficially owned.
Title of ClassName Shares  Percent (1) 
          
Common StockCMG Acquisitions, Inc.  14,085,789   33.22%
          
 Alan Morell  10,107,000   23.84%
          
 James J. Ennis  2,500,000   5.89%
          
Security Ownership of CMG Holdings Inc. directors and executive officers as of May 27, 2008:
Title of ClassName Shares  Percent (1) 
          
Common StockAlan Morell  10,107,000(2) 23.84%
          
 James J. Ennis  2,500,000(3) 5.89%
          
 Michael Vandetty  1,000,000   2.35%
          
 All Directors and Executive Officers as a Group  13,607,000   32.09%
(1)Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission and includes voting and investment power with respect to shares. Unless otherwise indicated, the persons named in the table have sole voting and sole investment control with respect to all shares beneficially owned, subject to community property laws where applicable. The number and percentage of shares beneficially owned are based on 42,400,000 shares of common stock outstanding as of May 27, 2008, the closing date of the Reorganization.outstanding. The address for those individuals for which an address is not otherwise indicated is: c/o CMG Holdings, Inc., 5601 Biscayne Boulevard, Miami, Florida 33137, USA.
 
(2)Mr. Morell owns 3,500,000 shares of Creative Management Group, Inc.The Company directly, and is the beneficial owner of an additional 6,607,000 shares owned by Commercial Rights Intl Corp. for a total of 10,107,000 shares.
  
(3)Mr. Ennis owns 500,0001,500,000 shares of Creative Management Group, Inc.The Company directly, and is the beneficial owner of an additional 2,000,000 shares owned by Hastings Creek Group, Inc. for a total of 2,500,0003,500,000 shares.


ITEM 3 –3:  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK FACTORS

None.RISKS RELATED TO OUR BUSINESS
 
CURRENT ECONOMIC CONDITIONS AND THE GLOBAL FINANCIAL CRISIS MAY HAVE AN IMPACT ON OUR BUSINESS AND FINANCIAL CONDITION IN WAYS THAT WE CURRENTLY CANNOT PREDICT

The global economy has experienced a significant contraction, with an unprecedented lack of consumer credit within the credit markets and the shift away from discretionary spending within the marketing, communications.  The decrease in the economic activity in the United States and in the commercial sectors in which we conduct business could adversely affect our financial condition and results of operations. Continued tightness within the credit markets, volatility, instability and economic weakness of our clients marketing budgets and decrease in discretionary consumer spending associated with our clients business spending may result in a reduction in our revenues.

 BUSINESS COULD BE ADVERSELY AFFECTED IF IT LOSES KEY CLIENTS AND KEY MANAGEMENT
 
11-5-

 

The Company’s loss of one or more significant clients could materially affect results of the Company on a consolidated basis. Our Management is critically important to ongoing results of the Company because, as in any service business, success of the Company is mainly dependent upon the leadership of key executives and management. If key executives were to leave any of our operating divisions, the relationships that the Company has with its clients could be adversely affected.

COMPETITION FOR CLIENTS IN HIGHLY COMPETITIVE INDUSTRIES

The Company operates in a very competitive industry characterized by numerous firms of varying sizes, with no group of firms having dominant positions in the marketplace. Competitive factors include creative expertise, executive management’s, personal relationships, quality and reliability of service and expertise in particular niche areas of the marketplace. In addition, our company’s principal asset is its people, barriers to entry are minimal, and relatively small firms may be on occasion able to take some portion of a client’s business from a larger competitor. While many of the Company’s client relationships are long-standing, clients may at times place their marketing services businesses up for competitive review from time to time, including at times when clients enter into strategic transactions. To the extent that the Company fails to maintain existing clients or attract new clients, the Company’s business, financial condition and operating results may be affected in a materially adverse manner.

ABILITY TO GENERATE NEW BUSINESS FROM NEW AND EXISTING CLIENTS MAY BE LIMITED

To increase revenues, the Company needs to obtain additional clients, generate demand for additional services from existing clients and partner with external marketing firms to mutually service as single or multiple of clients.  The company’s ability to generate demand for its services from new clients, additional demand from existing clients partner with external marketing firms to mutually service as single or multiple of clients is subject to clients’ requirements, pre-existing vendor relationships, financial condition, strategic plans and internal resources, as well as the quality of the Company’s employees, services and reputation and the breadth of its services. To the extent the Company cannot generate new business from new and existing clients due to these limitations; it will li mit the Company’s ability to grow its business and to increase its revenues.

REVENUES ARE SUSCEPTIBLE TO DECLINES AS A RESULT OF GENERAL ADVERSE ECONOMIC DEVELOPMENTS

The marketing communications services industry is cyclical and is subject to the negative effects of economic downturns. The Company’s marketing services operations are also exposed to the risk of clients changing their business plans and/or reducing their marketing budgets. As a result, if the U.S. markets and economies continue to weaken, our businesses, financial condition and gross revenues are likely to be negatively affected may be suspect to declines from quarter to quarter or from year to year.

BENEFITS EXPECTED FROM CURRENT ACQUISITION OR PRIOR ACQUISITIONS MADE IN THE FUTURE MAY NOT BE REALIZED

The Company’s business strategy includes ongoing efforts to engage in material acquisitions of ownership interests in entities in the marketing communications services industry. The Company intends to finance these acquisitions by using any available cash from operations, through incurrence of debt or bridge financing or by issuing equity, which may have a dilutive impact on its existing shareholders. At any given time the Company may be engaged in a number of discussions that may result in one or more material acquisitions. These opportunities require confidentiality and may involve negotiations that require quick responses by the Company. Although there is uncertainty that any of these discussions will result in definitive agreements or the completion of any transactions, the announcement of any such transaction may lead to in creased volatility in the trading price of its securities.

The success of acquisitions or strategic investments depends on the effective integration of newly acquired businesses into the Company’s current operations. Such integration is subject to risks and uncertainties, including realization of anticipated synergies and cost savings, the ability to retain and attract personnel and clients, the diversion of management’s attention from other business concerns, and undisclosed or potential legal liabilities of the acquired company. The Company may not realize the strategic and financial benefits that it expects from any of its past acquisitions, or any future acquisitions.

Table

BUSINESS COULD BE ADVERSELY AFFECTED IF IT LOSES OR FAILS TO ATTRACT KEY EMPLOYEES

Our executive management and our employees, including creative, research, media, account and their skills and relationships with clients, are among the Company’s most critically important assets. An important aspect of Contentthe Company’s competitiveness is its ability to retain key employee and executive management. The compensation for these key employees is an essential factor in attracting and retaining them and the Company may not offer a level of compensation sufficient to attract and retain these key employees. If the Company fails to hire and retain a sufficient number of these key employees, it may not be able to compete effectively.

BUSINESS EXPOSED TO THE RISK OF CLIENT MEDIA ACCOUNT DEFAULTS

The Company often incurs expenses on behalf of its clients in order to secure a variety of opportunities in exchange for which it receives a fee. While the Company acts to prevent against default on payment for these services and have historically had a very low incidence of default, the Company is still exposed to the risk of significant uncollectible receivables from our clients.

SUBJECT TO REGULATIONS THAT COULD RESTRICT ITS ACTIVITIES OR NEGATIVELY IMPACT ITS REVENUES

Marketing communications businesses are subject to government regulation, both domestic and foreign. There has been an increasing tendency in the United States on the part of advertisers to resort to litigation and self-regulatory bodies to challenge comparative advertising on the grounds that the advertising is false and deceptive. Moreover, there has recently been an expansion of specific rules, prohibitions, media restrictions, labeling disclosures and warning requirements with respect to advertising for certain products. Representatives within government bodies, both domestic and foreign, continue to initiate proposals to ban the advertising of specific products and to impose taxes on or deny deductions for advertising which, if successful, may have an adverse effect on advertising expenditures and consequently the Company’s revenues.

COMPANY DIRECTORS AND EXECUTIVE OFFICERS BENEFICIALLY OWN A SUBSTANTIAL PERCENTAGE OF THE COMPANY’S OUTSTANDING COMMON STOCK, WHICH GIVES THEM CONTROL OVER CERTAIN MAJOR DECISIONS ON WHICH STOCKHOLDERS MAY VOTE, WHICH MAY DISCOURAGE AN ACQUISITION OF THE COMPANY

      In the aggregate, the directors and executive officers as a group collectively own approximately 35% of the Company’s outstanding shares. The interests of the Company’s management may differ from the interests of other stockholders and as a result, the Company’s executive management may have the ability to control virtually all corporate actions requiring stockholder approval, irrespective of how the Company’s other stockholders may vote, including electing or defeating the election of directors; amending or preventing amendment of the Company’s certificate of incorporation or bylaws; effecting or preventing a merger, sale of assets or other corporate transaction; and controlling the outcome of any other matter submitted t o the stockholders for vote. The Company’s management’s stock ownership may discourage a potential acquirer from seeking to acquire shares of the Company’s common stock or otherwise attempting to obtain control of the Company, which in turn could reduce the Company’s stock price or prevent the Company’s stockholders from realizing a premium over the Company’s stock price.

OUTSTANDING INDEBTEDNESS; SECURITY INTEREST AND UNREGISTERED SALES OF EQUITY SECURITIES

            On April 1, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $725,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 3,625,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on July 1, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion e xtend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.    The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection wit h stock splits, dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 942,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amende d.

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            On April 23, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $125,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 625,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on July 28, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion ext end the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits , dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 162,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended.
 
On June 1, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $150,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 750,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on September 1, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension f ee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 195,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended.

On June 18, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $50,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 250,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on September 18, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 65,000 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended.

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On June 30, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $20,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 125,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on September 30, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 32,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended
PUBLIC COMPANY COMPLIANCE MAY MAKE IT MORE DIFFICULT TO ATTRACT AND RETAIN OFFICERS AND DIRECTORS
The Sarbanes-Oxley Act of 2002 and new rules subsequently implemented by the SEC have required changes in corporate governance practices of public companies. As a public entity, the Company expects these new rules and regulations to increase compliance costs in 2009 and beyond and to make certain activities more time consuming and costly. As a public entity, the Company also expects that these new rules and regulations may make it more difficult and expensive for the Company to obtain director and officer liability insurance in the future and it may be required to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage. As a result, it may be more difficult for the Company to attract and retain qualified persons to serve as directors or as executive officers.
THERE IS CURRENTLY NO LIQUID TRADING MARKET FOR THE COMPANY’S COMMON STOCK AND THE COMPANY CANNOT ENSURE THAT ONE WILL EVER DEVELOP OR BE SUSTAINED
The Company’s common stock is currently approved for quotation on the OTC Bulletin Board trading under the symbol CMGO.OB.  However, there is limited trading activity and not currently a liquid trading market.  There is no assurance as to when or whether a liquid trading market will develop, and if such a market does develop, there is no assurance that it will be maintained.  Furthermore, for companies whose securities are quoted on the Over-The-Counter Bulletin Board maintained by the National Association of Securities Dealers, Inc. (the “OTCBB”), it is more difficult (1) to obtain accurate quotations, (2) to obtain coverage for significant news events because major wire services generally do not publish press releases about such companies, and (3) to obtain needed capital.  As a result, pur chasers of the Company’s common stock may have difficulty selling their shares in the public market, and the market price may be subject to significant volatility.

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THE COMPANY’S STOCK PRICE MAY BE VOLATILE
The market price of the Company’s common stock is likely to be highly volatile and could fluctuate widely in price in response to various factors, many of which are beyond the Company’s control, including the following: technological innovations or new products and services by the Company or its competitors; additions or departures of key personnel; limited “public float” following the Reorganization , in the hands of a small number of persons whose sales or lack of sales could result in positive or negative pricing pressure on the market price for the common stock; the Company’s ability to execute its business plan; operating results that fall below expectations; loss of any strategic relationship; industry developments; economic and other external factors; and period-to-period fluctuations in the Compan y’s financial results. In addition, the securities markets have from time to time experienced significant price and volume fluctuations that are unrelated to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market price of the Company’s common stock.
OFFERS OR AVAILABILITY FOR SALE OF A SUBSTANTIAL NUMBER OF SHARES OF THE COMPANY’S COMMON STOCK MAY CAUSE THE PRICE OF THE COMPANY’S COMMON STOCK TO DECLINE OR COULD AFFECT THE COMPANY’S ABILITY TO RAISE ADDITIONAL WORKING CAPITAL
If the Company’s current stockholders seek to sell substantial amounts of common stock in the public market either upon expiration of any required holding period under Rule 144 or pursuant to an effective registration statement, it could create a circumstance commonly referred to as “overhang,” in anticipation of which the market price of the Company’s common stock could fall substantially.  The existence of an overhang, whether or not sales have occurred or are occurring, also could make it more difficult for the Company to raise additional financing in the future through sale of securities at a time and price that the Company deems acceptable.
THE COMPANY’S COMMON STOCK IS CURRENTLY DEEMED TO BE “PENNY STOCK”, WHICH MAKES IT MORE DIFFICULT FOR INVESTORS TO SELL THEIR SHARES
The Company’s common stock is currently subject to the “penny stock” rules adopted under section 15(g) of the Exchange Act. The penny stock rules apply to companies whose common stock is not listed on the NASDAQ Stock Market or other national securities exchange and trades at less than $5.00 per share or that have tangible net worth of less than $5,000,000 ($2,000,000 if the company has been operating for three or more years). These rules require, among other things, that brokers who trade penny stock to persons other than “established customers” complete certain documentation, make suitability inquiries of investors and provide investors with certain information concerning trading in the security, including a risk disclosure document and quote information under certain circumstances. Many brokers have de cided not to trade penny stocks because of the requirements of the penny stock rules and, as a result, the number of broker-dealers willing to act as market makers in such securities is limited. If the Company remains subject to the penny stock rules for any significant period, it could have an adverse effect on the market, if any, for the Company’s securities. If the Company’s securities are subject to the penny stock rules, investors will find it more difficult to dispose of the Company’s securities.
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THE ELIMINATION OF MONETARY LIABILITY AGAINST THE COMPANY’S DIRECTORS, OFFICERS AND EMPLOYEES UNDER NEVADA LAW AND THE EXISTENCE OF INDEMNIFICATION RIGHTS TO THE COMPANY’S DIRECTORS, OFFICERS AND EMPLOYEES MAY RESULT IN SUBSTANTIAL EXPENDITURES BY THE COMPANY AND MAY DISCOURAGE LAWSUITS AGAINST THE COMPANY’S DIRECTORS, OFFICERS AND EMPLOYEES
The Company’s certificate of incorporation does not contain any specific provisions that eliminate the liability of directors for monetary damages to the Company and the Company’s stockholders; however, the Company is prepared to give such indemnification to its directors and officers to the extent provided by Nevada law. The Company may also have contractual indemnification obligations under its employment agreements with its executive officers. The foregoing indemnification obligations could result in the Company incurring substantial expenditures to cover the cost of settlement or damage awards against directors and officers, which the Company may be unable to recoup.
These provisions and resultant costs may also discourage the Company from bringing a lawsuit against directors and officers for breaches of their fiduciary duties and may similarly discourage the filing of derivative litigation by the Company’s stockholders against the Company’s directors and officers even though such actions, if successful, might otherwise benefit the Company and its stockholders.
ITEM 44:    CONTROLS AND PROCEDURES

(a) EvaluationEVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

Management has evaluated, with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures.
Disclosureprocedures (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) as of the end of the period covered by this report and concluded that our disclosure controls and procedures have been designedwere not effective to ensure that all material information required to be disclosed by the Company is collected and communicated to management to allow timely decisions regarding required disclosures. The Chief Executive Officer and the Chief Financial Officer have concluded, basedin this Quarterly Report on their evaluation as of June 30, 2009, the disclosure controls and procedures were ineffective in providing reasonable assurance that material information isForm 10-Q has been made known to them by others withinin a timely fashion. We are in the Company:
a)    We did not maintain sufficient personnel withprocess of improving our internal control over financial reporting in an appropriate level of technical accounting knowledge, experience,effort to remediate these deficiencies through improved supervision and training in the application of generally acceptedour accounting principles commensurate withstaff. These deficiencies have been disclosed to our complexityBoard of Directors. We believe that this effort is sufficient to fully remedy these deficiencies and we are continuing our financial accountingefforts to improve and reporting requirements. We have limited experience in the areas of financial reporting and disclosure controlsstrengthen our control processes and procedures. As a result, there is a lack of monitoring of the financial reporting process and there is a reasonable possibility that material misstatements of the consolidated financial statements, including disclosures, will not be prevented or detected on a timely basis; and
b)    There is a lack of sufficient accounting staff which results in a lack of segregation of duties necessary for a good system of internal control. This control deficiency, which is pervasive in nature, results in a reasonable possibility that material misstatements of the financial statements will not be prevented or detected on a timely basis.
Management’s efforts to address these deficiencies in its disclosure controls and procedures is reflected in its commitment to providing continued education and training for ourOur Chief Executive Officer, Chief Financial Officer and accounting staffdirectors will continue to work with our auditors and other outside advisors to ensure the level of expertise required for a public company. In addition, management has budgetedthat our controls and procedures are adequate and effective.
CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING

No change in the coming year for additional accounting staff to addressCompany’s internal control weaknesses associated with lack of segregation of duties.
(b) Changes in internal controls
There have been no changes to our internal control inover financial reporting occurred during the quartersix months ended June 30, 2009.


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Table of Content2010, that materially affected, or is reasonably likely to materially affect, the Company s internal control over financial reporting.

PART II



ITEM 1 – LEGAL PROCEEDINGS

ThereWe are subject to certain claims and litigation in the ordinary course of business. It is no past, pending or, to the Company’s knowledge, threatened litigation or administrative action which has or is expected byopinion of management that the Company’s management tooutcome of such matters will not have a material adverse effect uponon our Company’s business,consolidated financial conditionposition, results of operations or operations, including any litigation or action involving our Company’s officers, directors, or other key personnel.cash flows. On April 30, 2010, the Company became aware that a former employee had filed a lawsuit against the Company, which was filed in the United States District Court for the Southern District of New York. The suit has been dismissed by the United States District Court for the Southern District of New York by Order dated June 29, 2010 and the case has been closed.


ITEM 1A – RISK FACTORS

Registrant is a smaller reporting company and is therefore not required to provide this information.


ITEM 2 – UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None
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CAPITAL INVESTMENT CMGO INVESTORS, LLC.

On April 1, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $725,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 3,625,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on July 1, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outs tanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.    The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing m arket price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 942,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended.

            On April 23, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $125,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 625,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on July 28, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion ext end the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits , dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 162,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended.
On June 1, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $150,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 750,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on September 1, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension f ee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 195,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended.

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On June 18, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $50,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 250,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on September 18, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 65,000 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended.

On June 30, 2010, the Company entered into a Note Purchase Agreement with CMGO Investors, LLC, a Delaware limited liability company, providing for the sale and issuance of (i) $20,000 of its 13% Senior Secured Convertible Extendible Notes due 2011 and (ii) warrants to purchase 125,000 shares of the Company’s Common Stock.    The Note bears interest at a rate of 13% per annum payable quarterly.  The entire amount of the Note, together with all accrued but unpaid interest thereon, is due and payable in full on September 30, 2011; provided that, so long as there is no continuing Event of Default, the Company may in its sole discretion extend the Maturity Date for a period of three months by paying an extension fee equal to 5% of the principal amount of the outstanding Notes.    In the event of Default on the Note, the Note shall bear interest at the rate per annum equal to 18%.  The Notes rank senior in right of payment with all indebtedness of the Company, whether currently existing or issued in the future.  The Notes are secured by a security interest in all of the assets of the Company and the Company's subsidiaries pursuant to a Security Agreement and Subsidiary Guarantee.  The Notes are convertible into shares of Common Stock of the Company at any time after the Maturity Date at an initial conversion price of $0.10 per share.    The warrants are exercisable for seven years at an exercise price of $0.10 per share.  The conversion price of the Notes and the exercise price of the warrants will be adjusted in connection with stock splits, dividends, mergers, reclassifications and similar transactions.  In addition, if at any time the closing market price of the Common Stock is less than the conversion price or exercise price for a period of 90 consecutive trading days, then the conversion price or exercise price in effect shall be reduced to the closing market price of the Common Stock on such 90th trading day; provided that in no event shall the conversion price or exercise price be reduced to less than $0.07 per share pursuant to this provision.  The investors also received certain registration rights pursuant to a Registration Rights Agreement.  In connection with this transaction, the Company paid the placement agent 10% of the gross proceeds and warrants to purchase 32,500 shares of Common Stock. The sale of securities discussed above was made solely to accredited investors and was exempt from registration under Section 4(2) and/or Rule 506 of Regulation D of the Securities Act of 1933, as amended

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ITEM 3 – DEFAULT UPON SENIOR SECURITIES
 
None
  
ITEM 4 – SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None

ITEM 5 – OTHER INFORMATION
 
None

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Exhibit No.     Document Description

31.1Certification of Chief Executive Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange              Act, as amended.

31.2Certification of Chief Financial Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act, as amended.

32.1Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as adopted Pursuant to Section 906 of the Sarbanes Oxley Act of 2002.

32.2Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as adopted Pursuant to Section 906 of the Sarbanes Oxley Act of 2002.
 
Reports on Form 8-K:
                                              
                    The Company filed a Form 8-K on April 8, 2009 - Item 2.01 Completion of Acquisition of Assets - announcing the acquisition of The Experiential Agency, Inc.
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SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, there unto duly authorized.

 
 CMG HOLDINGS, INC.
 (Registrant)
  
  
 Date: August 18, 2009 20, 2010 
 By:  /s//s/ ALAN MORELL
 Alan Morell
 qChief Executive Officer and Chairman of the BoardChief Executive Officer and
Chairman of the Board
  
 Date: August 18, 200920, 2010
By:  /s//s/ JAMES J. ENNIS
 James J. Ennis
 Chief Financial Officer and
Director


In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.


SIGNATURE NAME TITLE DATE
       
/s/Alan Morell Alan Morell 
CEO & Chairmanof the Board
 August 18, 2009 
of the Board20, 2010 
       
/s/James I. Ennis James I. Ennis CFO & Director August 18, 200920, 2010
       


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