Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:

Common stock, $0.01 Par Value – ~~29,477,677~~28,965,043 shares as of ~~August 1,~~October 31, 2014


	June 29, 2014			December 29, 2013			September 28, 2014			December 29, 2013
ASSETS
Current assets
Cash and cash equivalents	$	70,524		$	69,579		$	69,403		$	69,579
Accounts receivable, net of allowances of $3 and $6 as of June 29, 2014 and December 29, 2013, respectively		3,949			2,991
Accounts receivable, net of allowances of $26 and $6 as of September 28, 2014 and December 29, 2013, respectively								4,563			2,991
Inventories		2,353			2,263			2,447			2,263
Prepaid expenses and other current assets		8,872			6,965			8,876			6,965

Total current assets		85,698			81,798			85,289			81,798
Property and equipment, net		81,901			78,983			83,401			78,983
Intangible assets, net		3,404			3,404			3,404			3,404
Goodwill		1,428			1,428			1,428			1,428
Deferred income taxes		17,176			17,297			17,181			17,297
Deferred expenses, net and other assets		3,139			3,170			3,147			3,170

Total assets	$	192,746		$	186,080		$	193,850		$	186,080

LIABILITIES AND EQUITY
Current liabilities
Accounts payable	$	3,451		$	2,078		$	3,317		$	2,078
Accrued expenses		14,977			16,337			17,802			16,337
Accrued income taxes		490			216			1,512			216
Current portion of long-term debt		74			74			74			74

Total current liabilities		18,992			18,705			22,705			18,705
Long-term debt, net of current portion		976			1,018			955			1,018
Deferred rent and landlord allowances		13,011			12,288			13,374			12,288
Other long-term liabilities		736			796			717			796

Total liabilities		33,715			32,807			37,751			32,807

Equity
Common stock, $0.01 par value—authorized, 200,000,000 shares; issued and outstanding 29,470,694 and 29,148,029 shares as of June 29, 2014, and December 29, 2013, respectively		295			291
Common stock, $0.01 par value—authorized, 200,000,000 shares; outstanding 29,043,925 and 29,148,029 shares as of September 28, 2014, and December 29, 2013, respectively								295			291
Warrants		909			909			909			909
Additional paid-in-capital		387,142			383,077			388,063			383,077
Treasury stock, held at cost, 471,290 and no shares as of September 28, 2014, and December 29, 2013, respectively								(5,797	)		—
Accumulated deficit		(229,523	)		(231,232	)		(227,576	)		(231,232	)

Total stockholders’ equity		158,823			153,045			155,894			153,045
Non-controlling interest		208			228			205			228

Total equity		159,031			153,273			156,099			153,273

Total liabilities and equity	$	192,746		$	186,080		$	193,850		$	186,080

See accompanying notes to the unaudited condensed consolidated financial statements.


	For the 13 Weeks Ended						For the 26 Weeks Ended					For the 13 Weeks Ended					For the 39 Weeks Ended
	June 29, 2014			June 30, 2013			June 29, 2014		June 30, 2013			September 28, 2014		September 29, 2013			September 28, 2014		September 29, 2013
Revenues
Sandwich shop sales, net	$	83,268		$	77,926		$	156,791	$	146,467		$	84,340	$	77,747		$	241,131	$	224,214
Franchise royalties and fees		352			260			710		463			335		274			1,045		737

Total revenues		83,620			78,186			157,501		146,930			84,675		78,021			242,176		224,951

Expenses
Sandwich shop operating expenses
Cost of goods sold, excluding depreciation		23,936			22,760			45,022		42,753			24,044		23,014			69,066		65,767
Labor and related expenses		23,405			21,204			44,865		40,995			23,772		21,223			68,637		62,217
Occupancy expenses		10,183			8,811			20,162		17,530			10,467		9,295			30,629		26,826
Other operating expenses		8,691			7,901			16,849		15,112			8,847		7,946			25,696		23,058
General and administrative expenses		8,865			7,823			16,687		16,005			7,623		8,293			24,310		24,298
Depreciation expense		4,784			4,444			9,501		8,824			5,039		4,460			14,540		13,284
Pre-opening costs		273			429			525		719			314		364			839		1,083
Impairment and loss on disposal of property and equipment		29			53			877		79			1,315		250			2,192		329

Total expenses		80,166			73,425			154,488		142,017			81,421		74,845			235,909		216,862

Income from operations		3,454			4,761			3,013		4,913			3,254		3,176			6,267		8,089
Interest expense		40			122			82		233			42		97			124		330
Other expense		—			—			—		2			—		—			—		2

Income before income taxes		3,414			4,639			2,931		4,678			3,212		3,079			6,143		7,757
Income tax expense		1,407			1,869			1,216		1,886			1,260		905			2,476		2,792

Net income		2,007			2,770			1,715		2,792			1,952		2,174			3,667		4,965
Net (loss) income attributable to non-controlling interest		(3	)		11			6		15
Net income attributable to non-controlling interest													5		9			11		24

Net income attributable to Potbelly Corporation		2,010			2,759			1,709		2,777			1,947		2,165			3,656		4,941
Dividend declared to common and preferred stockholders													—		(49,854	)		—		(49,854	)
Accretion of redeemable convertible preferred stock to maximum redemption value		—			(2,905	)		—		(10,301	)		—		(4,796	)		—		(15,097	)

Net income (loss) attributable to common stockholders	$	2,010		$	(146	)	$	1,709	$	(7,524	)	$	1,947	$	(52,485	)	$	3,656	$	(60,010	)

Net income (loss) per common share attributable to common stockholders:
Basic	$	0.07		$	(0.03	)	$	0.06	$	(1.77	)	$	0.07	$	(12.29	)	$	0.12	$	(14.12	)
Diluted	$	0.07		$	(0.03	)	$	0.06	$	(1.77	)	$	0.06	$	(12.29	)	$	0.12	$	(14.12	)
Weighted average shares outstanding:
Basic		29,342,528			4,244,879			29,246,676		4,241,752			29,358,822		4,268,953			29,284,058		4,250,819
Diluted		30,509,553			4,244,879			30,642,892		4,241,752			30,044,456		4,268,953			30,463,093		4,250,819

See accompanying notes to the unaudited condensed consolidated financial statements.

Condensed Consolidated Statements of Redeemable Convertible Preferred Stock and Equity (Deficit)


	Redeemable Convertible Preferred Stock																												Equity (Deficit)																Total Equity (Deficit)			Redeemable Convertible Preferred Stock																															Equity (Deficit)
	Series A				Series B				Series C				Series D				Series E				Series F				Total				Common Stock				Warrants			Additional Paid-In- Capital			Accumulated Deficit			Non- Controlling Interest			Total Equity (Deficit)			Series A				Series B				Series C				Series D				Series E					Series F					Total					Common Stock					Treasury Stock			Warrants			Additional Paid-In- Capital		Accumulated Deficit			Non- Controlling Interest			Total Equity (Deficit)
	Shares		Amount		Shares		Amount		Shares		Amount		Shares		Amount		Shares		Amount		Shares		Amount		Shares		Amount		Shares		Amount																	Shares		Amount		Shares		Amount		Shares		Amount		Shares		Amount		Shares		Amount			Shares		Amount			Shares		Amount			Shares			Amount
Balance at December 30, 2012		3,697,377	$	52,796		3,290,294	$	46,983		1,646,595	$	23,715		1,250,000	$	18,319		4,194,366	$	79,861		2,007,743	$	28,669		16,086,375	$	250,343		4,233,977	$	42	$	1,552		$	—		$	(170,518	)	$	196		$	(168,728	)		3,697,377	$	52,796		3,290,294	$	46,983		1,646,595	$	23,715		1,250,000	$	18,319		4,194,366	$	79,861			2,007,743	$	28,669			16,086,375	$	250,343			4,233,977		$	42		—		$	1,552		$	—	$	(170,518	)	$	196		$	(168,728	)
Net income		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—			—			2,777			15			2,792			—		—		—		—		—		—		—		—		—		—			—		—			—		—			—			—		—			—			—		4,941			24			4,965
Beneficial Conversion Charge		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—			50			(50	)		—			—
Beneficial Conversion Charge.																																		—			—			—			—			—			—		—		—		—		—		—		—		—		—		—			—		—			—		50			(50	)		—		—
Exercise of stock warrants		—		—		—		—		—		—		—		—		—		—		—		—		—		—		14,383		—		(78	)		78			—			—			—			—		—		—		—		—		—		—		—		—		—			—		—			—		—			117,892			2		—			(610	)		610		—			—			2
Cash dividends declared																																		—			—			—			—			—			—		—		—		—		—		—		—		—		—		—			—		—			—		(49,854	)		—			—		(49,854	)
Changes in redemption value of preferred stock		—		2,097		—		1,866		—		942		—		735		—		3,523		—		1,138		—		10,301		—		—		—			(1,270	)		(9,031	)		—			(10,301	)		—		3,582		—		3,188		—		1,609		—		1,251		—		3,523			—		1,944			—		15,097			—			—		—			—			46,824		(61,921	)		—			(15,097	)
Amortization of stock-based compensation		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—			1,142			—			—			1,142			—		—		—		—		—		—		—		—		—		—			—		—			—		—			—			—		—			—			2,370		—			—			2,370

Balance at June 30, 2013		3,697,377	$	54,893		3,290,294	$	48,849		1,646,595	$	24,657		1,250,000	$	19,054		4,194,366	$	83,384		2,007,743	$	29,807		16,086,375	$	260,644		4,248,360	$	42	$	1,474		$	—		$	(176,822	)	$	211		$	(175,095	)
Balance at September 29, 2013																																		3,697,377		$	56,378			3,290,294		$	50,171			1,646,595		$	25,324		1,250,000	$	19,570		4,194,366	$	83,384		2,007,743	$	30,613		16,086,375	$	265,440		4,351,869		$	44		—		$	942	$	—		$	(227,548	)	$	220	$	(226,342	)

Balance at December 29, 2013		—		—		—		—		—		—		—		—		—		—		—		—		—		—		29,148,029	$	291	$	909		$	383,077		$	(231,232	)	$	228		$	153,273			—		—		—		—		—		—		—		—		—		—			—		—			—		—			29,148,029		$	291	$	—		$	909		$	383,077	$	(231,232	)	$	228		$	153,273
Net income		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—			—			1,709			6			1,715			—		—		—		—		—		—		—		—		—		—			—		—			—		—			—			—		—			—			—		3,656			11			3,667
Issuance of unrestricted common stock		—		—		—		—		—		—		—		—		—		—		—		—		—		—		25,663		—		—			400			—			—			400			—		—		—		—		—		—		—		—		—		—			—		—			—		—			28,240			—		—			—			432		—			—			432
Exercise of stock options		—		—		—		—		—		—		—		—		—		—		—		—		—		—		297,002		4		—			2,624			—			—			2,628			—		—		—		—		—		—		—		—		—		—			—		—			—		—			338,946			4		—			—			2,964		—			—			2,968
Repurchases of common stock																																		—			—			—			—			—			—		—		—		—		—		—		—		—		—		(471,290	)		—		(5,797	)		—		—			—			—		(5,797	)
Distribution to non-controlling interest		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—			—			—			(26	)		(26	)		—		—		—		—		—		—		—		—		—		—			—		—			—		—			—			—		—			—			—		—			(34	)		(34	)
Amortization of stock-based compensation		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—		—			1,041			—			—			1,041			—		—		—		—		—		—		—		—		—		—			—		—			—		—			—			—		—			—			1,590		—			—			1,590

Balance at June 29, 2014		—		—		—		—		—		—		—		—		—		—		—		—		—		—		29,470,694	$	295	$	909		$	387,142		$	(229,523	)	$	208		$	159,031
Balance at September 28, 2014																																		—			—			—			—			—			—		—		—		—		—		—		—		—		—		29,043,925		$	295	$	(5,797	)	$	909	$	388,063		$	(227,576	)	$	205	$	156,099

See accompanying notes to the unaudited condensed consolidated financial statements.


	For the 26 Weeks Ended						For the 39 Weeks Ended
	June 29, 2014			June 30, 2013			September 28, 2014			September 29, 2013
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income	$	1,715		$	2,792		$	3,667		$	4,965
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation		9,501			8,824			14,540			13,284
Deferred income tax		121			1,134			116			1,683
Deferred rent and landlord allowances		723			90			1,086			258
Stock compensation expense		1,441			1,142			2,022			2,370
Asset impairment and disposal of property and equipment		877			79
Asset impairment and loss on disposal of property and equipment								2,192			329
Amortization of debt issuance costs		35			29			53			46
Changes in operating assets and liabilities:
Accounts receivable, net		(958	)		(781	)		(1,572	)		(735	)
Inventories		(90	)		(150	)		(184	)		(215	)
Prepaid expenses and other assets		(2,035	)		(1,453	)		(2,125	)		(1,475	)
Accounts payable		1,351			831			1,235			602
Accrued and other liabilities		(910	)		1,218			2,264			3,267

Net cash provided by operating activities		11,771			13,755			23,294			24,379

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment		(13,386	)		(14,411	)		(20,544	)		(21,265	)

Net cash (used in) investing activities		(13,386	)		(14,411	)		(20,544	)		(21,265	)

CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from exercise of Series F warrants								—			2
Proceeds from exercise of stock options		3,337			—			3,780			—
Payment of payroll taxes related to stock-based compensation awards		(709	)		—			(812	)		—
Treasury stock repurchase								(5,797	)		—
Payment of costs associated with initial public offering		—			(160	)		—			(533	)
Distribution to non-controlling interest		(26	)		—			(34	)		—
Payments on note payable		(42	)		(33	)		(63	)		(59	)

Net cash provided by (used in) financing activities		2,560			(193	)
Net cash (used in) financing activities								(2,926	)		(590	)

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS		945			(849	)
NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS								(176	)		2,524
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD		69,579			22,595			69,579			22,595

CASH AND CASH EQUIVALENTS AT END OF PERIOD	$	70,524		$	21,746		$	69,403		$	25,119

Supplemental cash flow information:
Income taxes paid	$	700		$	397		$	867		$	727
Interest paid		84			197			124			261
Supplemental non-cash investing and financing activities:
Unpaid liability for purchases of property and equipment	$	2,424		$	2,076		$	3,059		$	2,561
Accretion of redeemable convertible preferred stock to maximum redemption value		—			10,301		$	—		$	15,097
Accrued dividend payable							$	—		$	49,854

See accompanying notes to the unaudited condensed consolidated financial statements

Potbelly Corporation (the “Company” or “Potbelly”), through its wholly owned subsidiaries, operates Potbelly Sandwich Works sandwich shops in 2223 states and the District of Columbia. As of ~~June 29,~~September 28, 2014, the Company had ~~312~~319 company-operated shops. During the 2639 weeks ended ~~June 29,~~September 28, 2014, the Company opened 1623 new company-operated shops and closed no shops.

The Company also sells and administers franchises of new Potbelly Sandwich Works sandwich shops. The first domestic and international franchise locations administered by the Company opened during February 2011. As of ~~June 29,~~September 28, 2014, 1314 franchised shops were in operation ~~in domestic locations~~domestically and 1312 franchised shops were in operation internationally. During the 39 weeks ended September 28, 2014, the Company opened four franchised shops and closed one franchised shop.

The unaudited condensed consolidated financial statements and notes herein should be read in conjunction with the audited consolidated financial statements of Potbelly Corporation and its subsidiaries and the notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 29, 2013. The unaudited condensed consolidated financial statements included herein have been prepared by the Company without audit, pursuant to the rules and regulations of the SEC regarding interim financial reporting. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) have been condensed or omitted pursuant to the SEC’s rules and regulations. In the opinion of management, all adjustments, which are of a normal and recurring nature (except as otherwise noted), that are necessary to present fairly the Company’s financial position as of December 29, 2013 and ~~June 29,~~September 28, 2014, its statement of operations for the 13 and 2639 weeks ended ~~June 30,~~September 29, 2013 and ~~June 29,~~September 28, 2014 and its statement of cash flows for the 2639 weeks ended ~~June 30,~~September 29, 2013 and ~~June 29,~~September 28, 2014 have been included. The consolidated statements of operations for the interim periods presented herein are not necessarily indicative of the results to be expected for the full year.

The Company does not have any components of other comprehensive income (loss) recorded within its consolidated financial statements, and, therefore, does not separately present a statement of comprehensive income (loss) in its consolidated financial statements.

The unaudited condensed consolidated financial statements include the accounts of Potbelly Corporation; its wholly owned subsidiary, Potbelly Illinois, Inc. (“PII”); PII’s wholly owned subsidiaries, Potbelly Franchising, LLC, Potbelly Sandwich Works, LLC (“LLC”) and 1716 of LLC’s wholly owned subsidiaries and the LLC’s two joint ventures, collectively, the “Company.” All significant intercompany balances and transactions have been eliminated in consolidation. For the Company’s consolidated joint ~~venture,~~ventures, non-controlling interest represents the non-controlling ~~partner’s~~partners’ share of the assets, liabilities and operations related to ~~the~~their respective joint venture ~~investment in Potbelly Airport II Boston, LLC, related to one shop located in the Boston Logan International Airport.~~investments. The Company ~~owns a seventy-five percent interest~~has ownership interests ranging from 65-75% in ~~this~~these consolidated joint ~~venture.~~ventures.

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions, primarily related to long-lived assets, income taxes, stock-based compensation and common stock equity valuations, that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

The Company uses a 52/53-week fiscal year that ends on the last Sunday of the calendar year. Approximately every five or six years a 53rd week is added. Fiscal 2013 and 2014 each consist of 52 weeks. The fiscal quarters ended ~~June 30,~~September 29, 2013 and ~~June 29,~~September 28, 2014 each consisted of 13 weeks.

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable and all other current liabilities approximate fair values due to the short maturities of these balances.

The Company assesses potential impairments to its long-lived assets, which includes property and equipment, whenever events or circumstances indicate that the carrying amount of an asset may not be recoverable. Shop-level assets are grouped at the individual shop-level for the purpose of the impairment assessment. Recoverability of an asset is measured by a comparison of the carrying amount of an asset to its estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of the asset group exceeds its estimated undiscounted future cash flows, an impairment charge is recognized as the amount by which the carrying amount of the asset exceeds the fair value of the asset. The fair value of the shop assets was determined using the discounted future cash flow method of anticipated cash flows through the shop’s lease-end date using fair value measurement inputs classified as Level 3. Level 3 inputs are derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable. After performing a periodic review of our shops during ~~the first fiscal~~each quarter of 2014, it was determined that indicators of impairment were present for certain shops as a result of continued underperformance of shop profitability. We performed an impairment analysis related to these shops and recorded an impairment ~~charge~~charges of ~~$0.8~~$1.3 million and $2.1 million for the 13 and 39 weeks ended September 28, 2014, respectively, related to the excess of the carrying amounts recorded on our balance sheet over the identified shops’ estimated fair ~~values~~values.

In the third fiscal quarter of 2014, the Company established a non-qualified deferred compensation plan, “Potbelly Non-Qualified Deferred Compensation Plan,” which allows highly compensated employees to defer a portion of their base salary and variable compensation each plan year. The Company maintains a rabbi trust to fund obligations under the deferred compensation plan. Amounts in the rabbi trust are invested in mutual funds. The investments in the rabbi trust are designated as trading securities and carried at fair value. Fair market value of ~~March 30, 2014.~~investments in the rabbi trust is measured using Level 1 inputs (quoted prices for identical assets in active markets). As of ~~June 29,~~September 28, 2014, ~~no additional indicators~~the fair value of ~~impairment were noted.~~the investments in the rabbi trust was $16 thousand, which is included in other assets in the condensed consolidated balance sheet. The Company records trading gains and losses in general and administrative expenses in the condensed consolidated statement of operations, along with the offsetting amount related to the increase or decrease in deferred compensation to reflect its exposure to liabilities for payment under the deferred plan. For the three months ended September 28, 2014, the Company recorded an immaterial amount of unrealized losses on investments held in the rabbi trust.

Basic income (loss) per common share attributable to common stockholders is calculated using the weighted average number of common shares outstanding for the period. For the 13 and 2639 weeks ended ~~June 30,~~September 29, 2013, diluted (loss) per common share attributable to common stockholders was computed by dividing the (loss) allocated to common stockholders utilizing the two-class method by the weighted average number of fully diluted common shares outstanding. In periods with net income attributable to common stockholders, the Company’s redeemable convertible preferred stock were all considered participating securities requiring the two-class method to calculate basic and diluted earnings per share. However, in periods of a net (loss) attributable to common stockholders, the redeemable convertible preferred stock were excluded from the computation of basic earnings per share due to the fact that they ~~are~~were not required to fund losses and the redemption amount iswas not reduced as a result of losses. For the 13 and 2639 weeks ended ~~June 30,~~September 29, 2013, the dilutive securities did not include stock options awarded to employees that had a performance condition requiring the completion of an initial public offering of common stock, as that performance condition was not satisfied at the reporting date and the holders of these options had no rights in our undistributed earnings until that time. On October 9, 2013, the Company completed an initial public offering. Effective upon the closing of such offering, all of the shares of preferred stock and non-voting common stock converted into common stock. As a result of the conversion, for subsequent reporting periods, the Company no longer utilized the two-class method in its calculation of diluted income (loss) per common share attributable to common stockholders. For the 13 and 2639 weeks ended ~~June 29,~~September 28, 2014, diluted income (loss) per common share attributable to common stockholders was calculated using income available to common shareholders divided by diluted weighted-average shares of common stock outstanding during the period.


	For the 13 Weeks Ended					For the 26 Weeks Ended					For the 13 Weeks Ended					For the 39 Weeks Ended
	June 29, 2014		June 30, 2013			June 29, 2014		June 30, 2013			September 28, 2014		September 29, 2013			September 28, 2014		September 29, 2013
Calculation of undistributed income (loss) for basic and diluted shares:
Net income attributable to Potbelly Corporation	$	2,010	$	2,759		$	1,709	$	2,777		$	1,947	$	2,165		$	3,656	$	4,941
Less: Dividend declared to common and preferred stockholders												—		(49,854	)		—		(49,854	)
Less: Accretion of redeemable convertible preferred stock to maximum redemption value		—		(2,905	)		—		(10,301	)		—		(4,796	)		—		(15,097	)

Undistributed income (loss) for basic and diluted shares	$	2,010	$	(146	)	$	1,709	$	(7,524	)	$	1,947	$	(52,485	)	$	3,656	$	(60,010	)

Allocation of undistributed income (loss) to participating securities:
Common shares	$	2,010	$	(146	)	$	1,709	$	(7,524	)	$	1,947	$	(52,485	)	$	3,656	$	(60,010	)
Redeemable convertible preferred shares		—		—			—		—			—		—			—		—

Undistributed income (loss)	$	2,010	$	(146	)	$	1,709	$	(7,524	)	$	1,947	$	(52,485	)	$	3,656	$	(60,010	)

Weighted average common shares outstanding-basic		29,342,528		4,244,879			29,246,676		4,241,752			29,358,822		4,268,953			29,284,058		4,250,819
Plus: Effect of potential stock options exercise		1,046,198		—			1,258,203		—			602,982		—			1,054,632		—
Plus: Effect of potential warrant exercise		120,827		—			138,013		—			82,652		—			124,403		—

Weighted average common shares outstanding-diluted		30,509,553		4,244,879			30,642,892		4,241,752			30,044,456		4,268,953			30,463,093		4,250,819

Income (loss) per share available to common stockholders-basic	$	0.07	$	(0.03	)	$	0.06	$	(1.77	)	$	0.07	$	(12.29	)	$	0.12	$	(14.12	)
Income (loss) per share available to common stockholders-diluted	$	0.07	$	(0.03	)	$	0.06	$	(1.77	)	$	0.06	$	(12.29	)	$	0.12	$	(14.12	)
Potentially dilutive shares that are considered anti-dilutive:
Common share options		242,636		4,399,773			242,636		4,399,773			869,317		4,744,664			537,318		4,744,664
Warrants		—		345,213			—		345,213			—		241,704			—		241,704

For the 13 and 2639 weeks ended ~~June 30,~~September 29, 2013, the Company’s potential common stock instruments such as common ~~share~~stock options and warrants were not included in the computation of diluted (loss) per common share as the effect of including these shares in the calculation would have been anti-dilutive. For the 13 and 26 weeks ended June 29, 2014, 242,636 common share options were not included in the computation of diluted income per common share for the respective periods, as the effect of including these shares in the calculation would have been anti-dilutive.

The Company recognized income tax expense of ~~$1.2~~$2.5 million on pre-tax income of ~~$2.9 million, or an effective tax rate of 41.5%, for the 26 weeks ended June 29, 2014, compared to income tax expense of $1.9 million on pre-tax income of $4.7~~$6.1 million, or an effective tax rate of 40.3%, for the 2639 weeks ended ~~June 30,~~September 28, 2014, compared to income tax expense of $2.8 million on pre-tax income of $7.8 million or an effective tax rate of 36.0%, for the 39 weeks ended September 29, 2013. The difference between the statutory rate and the effective tax rate is primarily attributable to state income taxes offset by certain federal and state tax credits. The increase in the effective tax rate primarily relates to the expiration of certain federal income tax credits for 2014 that were available in prior ~~years.~~years as well as provision to return adjustments.

On October 9, 2013, the Company completed an initial public offering. Effective upon the closing of such offering, all shares of preferred stock and non-voting common stock converted into common stock. The terms of the non-voting common stock provided that all shares of non-voting common stock would convert into voting common stock on a 1:1 basis immediately prior to the closing of an underwritten IPO or sale of the Company. The redeemable convertible preferred stock included down-round provisions which would adjust the conversion price for any additional stock issued without consideration or for a consideration per share less than the respective conversion price for one or more of the series of preferred stock in effect immediately prior to the issuance of such additional stock. Each share of common stock has the same relative rights and was identical in all respects to each other share of common stock. Each holder of shares of common stock is entitled to one vote for each share held by such holder at all meetings of stockholders.

On August 1, 2014, the Company’s Board of Directors authorized a share repurchase program of up to $35.0 million of the Company’s common stock. Under this program, the Company may, from time to time, purchase shares in the open market (including in pre-arranged stock trading plans in accordance with the guidelines specified in Rule 10b5-1 under the Securities Exchange Act of 1934, as amended) or in privately negotiated transactions. During the 13 weeks ended September 28, 2014, the Company repurchased 471,290 shares of its common stock for approximately $5.8 million in open market transactions. As of September 28, 2014, the remaining dollar value of authorization under the share repurchase program was $29.2 million. Repurchased shares are included as treasury stock in the Condensed Consolidated Balance Sheets and the Condensed Consolidated Statements of Redeemable Convertible Preferred Stock and Equity.

~~During~~Throughout the ~~first quarter of~~39 weeks ending September 28, 2014, the Company issued ~~247,767~~292,767 stock options under the 2013 Long-Term Incentive Plan to eligible employees and key executives. The fair value of the options was determined using the Black-Scholes option pricing model. The ~~Company used the following assumptions for purposes of valuing these option grants:~~weighted average common stock fair value of ~~$20.53~~options granted during the 39 weeks ended September 28, 2014 was $19.58 per ~~share;~~share, as estimated using the following weighted average assumptions: expected life of options – seven years; volatility- ~~49.61%~~49.36%; risk-free interest rate – ~~1.13%~~1.28%; and dividend yield – 0.00%. The Company used the simplified method for determining the expected life of the options. Due to the lack of historical data as a newly public company, the Company calculated the specific stock price volatility using a blended volatility rate based on comparable publicly traded companies.

A summary of activity for the 2639 weeks ended ~~June 29,~~September 28, 2014 is as follows:


Options	Shares (Thousands)			Weighted Average Exercise Price		Aggregate Intrinsic Value (Thousands)		Weighted Average Remaining Term (Years)		Shares (Thousands)			Weighted Average Exercise Price		Aggregate Intrinsic Value (Thousands)		Weighted Average Remaining Term (Years)
Outstanding—December 29, 2013		5,030		$	9.41	$	78,575		6.31		5,030		$	9.41	$	78,575		6.31

Granted		273			20.09						293			19.58
Exercised		(297	)		8.91						(339	)		8.81
Canceled		(57	)		12.30						(105	)		11.64
Outstanding—September 28, 2014											4,879			10.01	$	12,136		5.81

Outstanding—June 29, 2014		4,949			9.99	$	29,147		6.05
Exercisable—September 28, 2014											3,680			8.99	$	11,910		5.94

Exercisable—June 29, 2014		3,650			9.73	$	29,610		5.74

~~In May~~During the 39 weeks ended September 28, 2014, the Company issued ~~25,663~~28,240 shares of unrestricted common stock to certain non-employee members of its Board of Directors. The unrestricted stock had a weighted average grant-date share price of ~~$15.60~~$15.29 upon issuance. The Company recorded $0.4 million in stock-based compensation expense, with a corresponding increase to additional paid-in capital, related to the issuance of common stock.

In accordance with ASC Topic 718,Compensation—Stock Compensation, stock-based compensation is measured at the grant date, based on the calculated fair value of the award, and is recognized as an expense over the requisite employee service period, which is generally the vesting period of the grant, with a corresponding increase to additional paid-in-capital. For the 13 and 2639 weeks ended ~~June 29,~~September 28, 2014, the Company recognized ~~$1.0~~stock-based compensation expense of $0.6 million and ~~$1.4~~$2.0 million, respectively, which includes $32 thousand and $0.4 million related to the ~~May 2014~~ unrestricted common stock ~~grants.~~granted during 2014, respectively. For the 13 and 2639 weeks ended ~~June 30,~~September 29, 2013, the Company recognized ~~$0.4~~stock-based compensation expense of $1.2 million and ~~$1.1~~$2.4 million, respectively. As of ~~June 29,~~September 28, 2014, the unrecognized stock-based compensation expense was ~~$6.6~~$6.0 million, which will be recognized through fiscal year 2018. The Company records stock-based compensation expense within general and administrative expenses in the consolidated statements of operations.

On August 1, 2014, the Company’s Board of Directors authorized a share repurchase program of up to $35.0 million of the Company’s common stock. With this authorization, repurchases may be made at management’s discretion from time to time on the open market.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

The following discussion of our financial condition and results of operations should be read in conjunction with the unaudited condensed consolidated financial statements and the notes thereto included elsewhere in this Quarterly Report on Form 10-Q and with our audited consolidated financial statements included in our Annual Report on Form 10-K for the fiscal year ended December 29, 2013. This discussion contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and involves numerous risks and uncertainties. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and generally contain words such as “believes,” “expects,” “may,” “will,” “should,” “seeks,” “intends,” “plans,” “strives,” “goal,” “estimates,” “forecasts,” “projects” or “anticipates” or similar expressions. Our forward-looking statements are subject to risks and uncertainties, which may cause actual results to differ materially from those projected or implied by the forward-looking statement. Forward-looking statements are based on current expectations and assumptions and currently available data and are neither predictions nor guarantees of future events or performance. You should not place undue reliance on forward-looking statements, which speak only as of the date hereof. See “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” included in our Annual Report on Form 10-K for the fiscal year ended December 29, 2013, for a discussion of factors that could cause our actual results to differ from those expressed or implied by forward-looking statements.

Potbelly is a fast-growing neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items served by engaging people in an environment that reflects the Potbelly brand. Our combination of product, people and place is how we deliver on our passion to be “The Best Place for Lunch.” Our sandwiches, salads and hand-dipped milkshakes are all made fresh to order and our cookies are baked fresh each day. Our employees are trained to engage with our customers in a genuine way to provide a personalized experience. Our shops feature vintage design elements and locally-themed décor inspired by the neighborhood that we believe create a lively atmosphere. Through this combination, we believe we are creating a devoted base of Potbelly fans that return again and again and that we are expanding one sandwich shop at a time.

We believe that a key to our past and future success is our culture. It is embodied inThe Potbelly Advantage, which is an expression of our Vision, Mission, Passion and Values, and the foundation of everything we do. Our Vision is for our customers to feel that we are their “Neighborhood Sandwich Shop” and to tell others about their great experience. Our Mission is to make people really happy, to make more money and to improve every day. Our Passion is to be “The Best Place for Lunch.” Our Values embody both how we lead and how we behave, and form the cornerstone of our culture. We use simple language that resonates from the frontline associate to the most senior levels of the organization, creating shared expectations and accountabilities in how we approach our day-to-day activities. We strive to be a fun, friendly and hardworking group of people who enjoy taking care of our customers, while at the same time taking care of each other.

13 Weeks Ended ~~June 29,~~September 28, 2014 Compared to 13 Weeks Ended ~~June 30,~~September 29, 2013

The following table presents information comparing the components of net income for the periods indicated (dollars in thousands):


																For the 13 Weeks Ended
																September 28, 2014		% of Revenues			September 29, 2013			% of Revenues			Increase (Decrease)			Percent Change
Revenues
Sandwich shop sales, net																$	84,340		99.6	%	$	77,747			99.6	%	$	6,593			8.5	%
Franchise royalties and fees																	335		0.4			274			0.4			61			22.3

Total revenues																	84,675		100.0			78,021			100.0			6,654			8.5

Expenses
Sandwich shop operating expenses
Cost of goods sold, excluding depreciation																	24,044		28.4			23,014			29.5			1,030			4.5
Labor and related expenses																	23,772		28.1			21,223			27.2			2,549			12.0
Occupancy expenses																	10,467		12.4			9,295			11.9			1,172			12.6
Other operating expenses																	8,847		10.4			7,946			10.2			901			11.3
General and administrative expenses																	7,623		9.0			8,293			10.6			(670	)		(8.1	)
Depreciation expense																	5,039		6.0			4,460			5.7			579			13.0
Pre-opening costs																	314		0.4			364			0.5			(50	)		(13.7	)
Impairment and loss on disposal of property and equipment		29		*			53		*			(24	)	(45.3	)		1,315		1.6			250			0.3			1,065			426.0

Total expenses		80,166		95.9			73,425		93.9			6,741		9.2			81,421		96.2			74,845			95.9			6,576			8.8

Income from operations		3,454		4.1			4,761		6.1			(1,307	)	(27.5	)		3,254		3.8			3,176			4.1			78			2.5
Interest expense		40		*			122		0.2			(82	)	(67.2	)		42		*			97			0.1			(55	)		(56.7	)
Other expense		—		—			—		—			—		—

Income before income taxes		3,414		4.1			4,639		5.9			(1,225	)	(26.4	)		3,212		3.8			3,079			3.9			133			4.3
Income tax expense		1,407		1.7			1,869		2.4			(462	)	(24.7	)		1,260		1.5			905			1.2			355			39.2

Net income		2,007		2.4			2,770		3.5			(763	)	(27.5	)		1,952		2.3			2,174			2.8			(222	)		(10.2	)
Net (loss) income attributable to non-controlling interests		(3	)	*			11		*			(14	)	(127.3	)
Net income attributable to non-controlling interests																	5		*			9			*			(4	)		(44.4	)

Net income attributable to Potbelly Corporation		2,010		2.4			2,759		3.5			(749	)	(27.1	)		1,947		2.3			2,165			2.8			(218	)		(10.1	)
Dividend declared to common and preferred stockholders																	—		—			(49,854	)		(63.9	)		49,854			100.0
Accretion of redeemable convertible preferred stock to maximum redemption value		—		—			(2,905	)	(3.7	)		2,905		(100.0	)		—		—			(4,796	)		(6.1	)		4,796			100.0

Net income (loss) attributable to common stockholders	$	2,010		2.4	%	$	(146	)	(0.2	)%	$	2,156		1,476.7		$	1,947		2.3	%	$	(52,485	)		(67.3	)%	$	54,432			103.7	%

Total revenues increased by ~~$5.4~~$6.7 million, or ~~7.0%~~8.5%, to ~~$83.6~~$84.7 million during the 13 weeks ended ~~June 29,~~September 28, 2014, from ~~$78.2~~$78.0 million during the 13 weeks ended ~~June 30,~~September 29, 2013. The increase in revenues primarily consisted of an increase of ~~$6.5~~$6.2 million in sales from shops not yet in our company-operated comparable store sales base, a $0.1 million increase in franchise revenues ~~partially offset by~~and a ~~$1.2~~$0.4 million, or ~~1.6%~~0.5%, ~~decrease~~increase in company-operated comparable store sales. The ~~decrease~~increase in company-operated comparable store sales resulted from ~~a reduction~~an increase in ~~entrée counts, which were impacted by reduced traffic as well as a shift of the Easter holiday~~average check from ~~the first fiscal quarter to the second fiscal quarter, partially offset by~~ certain menu price increases and ~~mix.~~menu mix, partially offset by a reduction in traffic.

Cost of goods sold increased by ~~$1.2~~$1.0 million, or ~~5.2%~~4.5%, to ~~$23.9~~$24.0 million during the 13 weeks ended ~~June 29,~~September 28, 2014, compared to ~~$22.8~~$23.0 million during the 13 weeks ended ~~June 30,~~September 29, 2013, primarily due to the increase in revenues. As a percentage of revenues, cost of goods sold decreased to ~~28.6%~~28.4% during the 13 weeks ended ~~June 29,~~September 28, 2014, from ~~29.1%~~29.5% during the 13 weeks ended ~~June 30,~~September 29, 2013, primarily driven by ~~lower commodity costs.~~certain menu price increases as well as volume-based rebates from certain vendors.

Labor and related expenses increased by ~~$2.2~~$2.5 million, or ~~10.4%~~12.0%, to ~~$23.4~~$23.8 million during the 13 weeks ended ~~June 29,~~September 28, 2014, from $21.2 million during the 13 weeks ended ~~June 30,~~September 29, 2013, primarily due to new shop openings. As a percentage of revenues, labor and related expenses increased to ~~28.0%~~28.1% during the 13 weeks ended ~~June 29,~~September 28, 2014, from ~~27.1%~~27.2% during the 13 weeks ended ~~June 30,~~September 29, 2013, primarily driven by ~~deleveraging of the fixed component of these expenses~~incremental training and shop-level staffing investments, as well as wage inflation in certain states as a result of ~~lower company-operated comparable store sales.~~statutory minimum wage increases.

Occupancy expenses increased by ~~$1.4~~$1.2 million, or ~~15.6%~~12.6%, to ~~$10.2~~$10.5 million during the 13 weeks ended ~~June 29,~~September 28, 2014, from ~~$8.8~~$9.3 million during the 13 weeks ended ~~June 30,~~September 29, 2013, primarily due to new shop openings. As a percentage of revenues, occupancy expenses increased to ~~12.2%~~12.4% during the 13 weeks ended ~~June 29,~~September 28, 2014, from ~~11.3%~~11.9% during the 13 weeks ended ~~June 30,~~September 29, 2013, due to ~~deleveraging of the fixed component of these expenses~~increased rent as a result of ~~lower company-operated comparable store sales~~lease extensions in certain legacy markets, as well as increases in other occupancy-related costs.

Other operating expenses increased by ~~$0.8~~$0.9 million, or ~~10.0%~~11.3%, to ~~$8.7~~$8.8 million during the 13 weeks ended ~~June 29,~~September 28, 2014, from $7.9 million during the 13 weeks ended ~~June 30, 2013, primarily due~~September 29, 2013. The increase is attributable to new shop openings and increased fees associated with higher ~~neighborhood marketing expense~~credit card usage in our ~~shops, among other costs.~~shops. As a percentage of revenues, other operating expenses increased to 10.4% during the 13 weeks ended ~~June 29,~~September 28, 2014, from ~~10.1%~~10.2% during the 13 weeks ended ~~June 30,~~September 29, 2013, primarily due to ~~deleveraging of the fixed component of these expenses as a result of lower company-operated comparable store sales~~increased utility costs as well as ~~increased marketing~~various other operating expenses, ~~among other costs.~~partially offset by the $0.2 million cumulative adjustment recorded for the change in accounting estimate related to gift card breakage. Refer to “Critical Accounting Policies and Estimates” for additional information regarding the change in accounting estimate.

General and administrative expenses ~~increased~~decreased by ~~$1.1~~$0.7 million, or ~~13.3%~~8.1%, to ~~$8.9~~$7.6 million during the 13 weeks ended ~~June 29,~~September 28, 2014, from ~~$7.8~~$8.3 million during the 13 weeks ended ~~June 30, 2013,~~September 29, 2013. The net decrease is driven primarily by ~~an increase in advertising expense of approximately $0.4 million related to the launch of the new Flats platform in late May in addition to approximately $0.8 million higher~~lower labor-related costs and lower costs associated with being a public company, ~~related expenses, which includes $0.4 million related~~including costs associated with our IPO in the prior year, partially offset by costs associated with our plans to ~~the May 2014 unrestricted common stock grants.~~move our corporate headquarters. As a percentage of revenues, general and administrative expenses ~~increased~~decreased to 9.0% during the 13 weeks ended September 28, 2014, from 10.6% during the 13 weeks ended ~~June~~September 29, ~~2014, from 10.0% during the 13 weeks ended June 30,~~ 2013, driven by ~~public company related expenses and advertising expense during~~ the ~~13 weeks ended June 29, 2014 as compared~~factors above, coupled with sales leverage (i.e., the ability to ~~the 13 weeks ended June 30, 2013.~~spread certain costs over a higher revenue base).

Depreciation expense increased by ~~$0.3~~$0.6 million, or ~~7.7%~~13.0%, to ~~$4.8~~$5.0 million during the 13 weeks ended ~~June 29,~~September 28, 2014, from $4.5 million during the 13 weeks ended ~~June 30,~~September 29, 2013, primarily due to a higher depreciable base related to new ~~shops.~~shops and existing shop capital investments. As a percentage of revenues, depreciation ~~remained consistent at~~increased to 6.0% during the 13 weeks ended September 28, 2014, from 5.7% during the 13 weeks ended ~~June~~September 29, ~~2014 and June 30, 2013.~~2013, driven partially from an increase in existing shop capital investments that have, on average, lower useful lives than new shops.

Pre-opening costs decreased by $0.1 million, or ~~36.4%~~13.7%, to $0.3 million during the 13 weeks ended ~~June 29,~~September 28, 2014, from $0.4 million during the 13 weeks ended ~~June 30,~~September 29, 2013, primarily due to fewer new shops opened during the 13 weeks ended ~~June 29,~~September 28, 2014 compared to the 13 weeks ended ~~June 30,~~September 29, 2013.

Impairment and loss on disposal of property and equipment increased to $1.3 million during the 13 weeks ended September 28, 2014, from $0.3 million during the 13 weeks ended September 29, 2013. After performing a periodic review of our shops during the third quarter of 2014, it was determined that indicators of impairment were present for certain shops as a result of continued underperformance of shop profitability. We performed an impairment analysis related to these shops and recorded an impairment charge of $1.3 million related to the excess of the carrying amounts recorded on our balance sheet over the identified shops’ estimated fair values.

Interest expense decreased by ~~$82~~$55 thousand, or ~~67.2%~~56.7%, to ~~$40~~$42 thousand during the 13 weeks ended ~~June 29,~~September 28, 2014, from $0.1 million during the 13 weeks ended ~~June 30,~~September 29, 2013, primarily due to repaying the $14.0 million outstanding under the senior credit facility on October 24, 2013. Interest expense for the ~~thirteen~~13 weeks ended ~~June 29,~~September 28, 2014 is attributable to interest on the note payable, unused commitment fees and deferred financing fees.

Income tax expense ~~decreased~~increased by ~~$0.5~~$0.4 million ~~or 24.7%,~~ to ~~$1.4~~$1.3 million for the 13 weeks ended ~~June 29,~~September 28, 2014, from ~~$1.9~~$0.9 million during the 13 weeks ended ~~June 30,~~September 29, 2013. For the 13 weeks ended ~~June 29,~~September 28, 2014, our effective tax rate was ~~41.2%~~39.2%, compared to ~~40.3%~~29.4% for the 13 weeks ended ~~June 30,~~September 29, 2013. The increase in the effective tax rate primarily relates to the expiration of certain federal income tax credits that were available in prior ~~years.~~years, as well as certain provision to return adjustments recorded in the prior year.

2639 Weeks Ended ~~June 29,~~September 28, 2014 Compared to 2639 Weeks Ended ~~June 30,~~September 29, 2013

The following table presents information comparing the components of net income for the periods indicated (dollars in thousands):


															For the 39 Weeks Ended
															September 28, 2014		% of Revenues				September 29, 2013			% of Revenues			Increase (Decrease)			Percent Change
Revenues
Sandwich shop sales, net															$	241,131		99.6	%		$	224,214			99.7	%		$ 16,917			7.5	%
Franchise royalties and fees																1,045		0.4				737			0.3			308			41.8

Total revenues																242,176		100.0				224,951			100.0			17,225			7.7

Expenses
Sandwich shop operating expenses
Cost of goods sold, excluding depreciation																69,066		28.5				65,767			29.2			3,299			5.0
Labor and related expenses																68,637		28.3				62,217			27.7			6,420			10.3
Occupancy expenses																30,629		12.6				26,826			11.9			3,803			14.2
Other operating expenses																25,696		10.6				23,058			10.3			2,638			11.4
General and administrative expenses																24,310		10.0				24,298			10.8			12			*
Depreciation expense																14,540		6.0				13,284			5.9			1,256			9.5
Pre-opening costs																839		0.3				1,083			0.5			(244	)		(22.5	)
Impairment and loss on disposal of property and equipment																2,192		0.9				329			0.1			1,863			566.3

Total expenses																235,909		97.4				216,862			96.4			19,047			8.8

Income from operations																6,267		2.6				8,089			3.6			(1,822	)		(22.5	)
Interest expense		82	0.1			233		0.2			(151	)	(64.8	)		124		0.1				330			0.1			(206	)		(62.4	)
Other expense		—	*			2		*			(2	)	(100.0	)		—		—				2			—			(2	)		(100.0	)

Income before income taxes		2,931	1.9			4,678		3.2			(1,747	)	(37.3	)		6,143		2.5		��		7,757			3.4			(1,614	)		(20.8	)
Income tax expense		1,216	0.8			1,886		1.3			(670	)	(35.5	)		2,476		1.0				2,792			1.2			(316	)		(11.3	)

Net income		1,715	1.1			2,792		1.9			(1,077	)	(38.6	)		3,667		1.5				4,965			2.2			(1,298	)		(26.1	)
Net income attributable to non-controlling interests		6	*			15		*			(9	)	(60.0	)		11		*				24			*			(13	)		(54.2	)

Net income attributable to Potbelly Corporation		1,709	1.1			2,777		1.9			(1,068	)	(38.5	)		3,656		1.5				4,941			2.2			(1,285	)		(26.0	)
Dividend declared to common and preferred stockholders																—		—				(49,854	)		(22.2	)		49,854			100.0
Accretion of redeemable convertible preferred stock to maximum redemption value		—	*			(10,301	)	(7.0	)		10,301		(100.0	)		—		—				(15,097	)		(6.7	)		15,097			100.0

Net income (loss) attributable to common stockholders	$	1,709	1.1	%	$	(7,524	)	(5.1	)%	$	9,233		(122.7	)	$	3,656		1.5	%		$	(60,010	)		(26.7	)%	$	63,666			106.1	%

Total revenues increased by ~~$10.6~~$17.2 million, or ~~7.2%~~7.7%, to ~~$157.5~~$242.2 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$146.9~~$225.0 million during the 2639 weeks ended ~~June 30,~~September 29, 2013. The increase in revenues primarily consisted of an increase of ~~$13.0~~$19.2 million in sales from shops not yet in our company-operated comparable store sales base, ~~$0.2~~$0.3 million increase in franchise revenues, partially offset by a ~~$2.7~~$2.3 million, or ~~1.9%~~1.1%, decrease in company-operated comparable store sales. The decrease in company-operated comparable store sales resulted from a reduction in entrée counts, which were impacted by reduced traffic as well as significantly adverse weather in the first quarter, partially offset by certain menu price increases and menu mix.

Cost of goods sold increased by ~~$2.3~~$3.3 million, or ~~5.3%~~5.0%, to ~~$45.0~~$69.1 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, compared to ~~$42.8~~$65.8 million during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily due to the increase in revenues. As a percentage of revenues, cost of goods sold decreased to ~~28.6%~~28.5% during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~29.1%~~29.2% during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily driven by lower commodity ~~costs.~~costs, certain menu price increases, as well as volume-based rebates from certain vendors.

Labor and related expenses increased by ~~$3.9~~$6.4 million, or ~~9.4%~~10.3%, to ~~$44.9~~$68.6 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$41.0~~$62.2 million during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily due to new shop openings. As a percentage of revenues, labor and related expenses increased to ~~28.5%~~28.3% during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~27.9%~~27.7% during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily driven by deleveraging of the fixed component of these expenses as a result of lower company-operated comparable store ~~sales.~~sales, incremental training and shop-level staffing investments, as well as wage inflation in certain states as a result of statutory minimum wage increases.

Occupancy expenses increased by ~~$2.6~~$3.8 million, or ~~15.0%~~14.2%, to ~~$20.2~~$30.6 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$17.5~~$26.8 million during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily due to new shop openings. As a percentage of revenues, occupancy expenses increased to ~~12.8%~~12.6% during the 2639 weeks ended ~~June 29,~~September 28, 2014, from 11.9% during the 2639 weeks ended ~~June 30,~~September 29, 2013, due to deleveraging of the fixed component of these expenses as a result of lower company-operated comparable store sales as well as increased rent as a result of lease extensions in certain legacy markets and increases in other occupancy-related costs.

Other operating expenses increased by ~~$1.7~~$2.6 million, or ~~11.5%~~11.4%, to ~~$16.8~~$25.7 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$15.1~~$23.1 million during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily due to costs associated with new shop openings and ~~increases~~increased fees associated with higher credit card usage in ~~various other operating expenses.~~our shops. As a percentage of revenues, other operating expenses increased to ~~10.7%~~10.6% during the 2639 weeks ended ~~June 29,~~September 28, 2014, from 10.3% during the 2639 weeks ended ~~June 30, 2013,~~September 29, 2013. These increases are primarily due to deleveraging of the fixed component of these expenses as a result of lower company-operated comparable store sales as well as ~~increases~~increased utility costs, partially offset by the $0.2 million cumulative adjustment recorded for the change in ~~various other operating expenses.~~accounting estimate related to gift card breakage. Refer to “Critical Accounting Policies and Estimates” for additional information regarding the change in accounting estimate.

General and administrative expenses ~~increased by $0.7 million, or 4.3%, to $16.7~~remained consistent at $24.3 million during the 2639 weeks ended ~~June~~September 28, 2014 and the 39 weeks ended September 29, 2013. As a percentage of revenues, general and administrative expenses decreased to 10.0% during the 39 weeks ended September 28, 2014, from ~~$16.0 million~~10.8% during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily driven by sales leverage (i.e., the ability to spread certain costs over a higher revenue base), lower labor-related expenses and costs associated with being a public company, including costs associated with our IPO in the prior year, offset by an increase in advertising ~~expense of~~expenses due to approximately $0.4 million related to the launch of the new Flats platform in late May ~~in addition~~and initial costs associated with our plans to ~~approximately $0.8 million higher public company~~move our corporate headquarters, among other costs.

related expenses, which includes $0.4 million related to the May 2014 unrestricted common stock grants, and offset by lower labor-related expense. As a percentage of revenues, general and administrative expenses decreased to 10.6% during the 26 weeks ended June 29, 2014, from 10.9% during the 26 weeks ended June 30, 2013, primarily due to lower labor-related expense during the 26 weeks ended June 29, 2014 as compared to the 26 weeks ended June 30, 2013.

Depreciation expense increased by ~~$0.7~~$1.2 million, or ~~7.7%~~9.5%, to ~~$9.5~~$14.5 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$8.8~~$13.3 million during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily due to a higher depreciable base related to new shops. As a percentage of revenues, depreciation ~~remained consistent at~~increased to 6.0% during the 2639 weeks ended ~~June~~September 28, 2014, from 5.9% during the 39 weeks ended September 29, ~~2014 and June 30,~~ 2013.

Pre-opening costs decreased by ~~$0.2~~$0.3 million, or ~~27.0%~~22.5%, to ~~$0.5~~$0.8 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$0.7~~$1.1 million during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily due to fewer new shops opened in new markets that, on average, have higher pre-opening costs during the 2639 weeks ended ~~June 29,~~September 28, 2014 compared to the 2639 weeks ended ~~June 30,~~September 29, 2013.

Impairment and loss on disposal of property and equipment increased to ~~$0.9~~$2.2 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$79 thousand~~$0.3 million during the 2639 weeks ended ~~June 30,~~September 29, 2013. After performing a periodic review of our shops during ~~the first~~each fiscal quarter of 2014, it was determined that indicators of impairment were present for certain shops as a result of continued underperformance of shop profitability. ~~In the first fiscal quarter of 2014, we~~We performed an impairment analysis related to these shops and recorded an impairment charge of ~~$0.8~~$2.1 million related to the excess of the carrying amounts recorded on our balance sheet over the identified shops’ estimated fair values.

Interest expense decreased by ~~$0.1~~$0.2 million, or ~~64.8%~~62.4%, to $0.1 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$0.2~~$0.3 million during the 2639 weeks ended ~~June 30,~~September 29, 2013, primarily due to repaying the $14.0 million outstanding under the senior credit facility on October 24, 2013. Interest expense for the 13 weeks ended ~~June 29,~~September 28, 2014 is attributable to interest on the note payable, unused commitment fees and deferred financing fees.

Income tax expense decreased by ~~$0.7~~$0.3 million, or ~~35.5%~~11.3%, to ~~$1.2~~$2.5 million during the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$1.9~~$2.8 million during the 2639 weeks ended ~~June 30, 2013.~~September 29, 2013, as a result of lower taxable net income. For the 2639 weeks ended ~~June 29,~~September 28, 2014, our effective tax rate was ~~41.5%~~40.3%, compared to ~~40.3%~~36.0% for the 2639 weeks ended ~~June 30,~~September 29, 2013. The increase in the effective tax rate primarily relates to the expiration of certain federal income tax credits for 2014 that were available in prior ~~years.~~years, as well as certain provision to return adjustments recorded in the prior year.

Our primary sources of liquidity and capital resources are cash provided from operating activities, existing cash and cash equivalents and our credit facility. Our primary requirements for liquidity and capital are new shop openings, existing shop capital investments (maintenance and improvements), principal and interest payments on our debt, lease obligations, repurchases of our common stock, working capital and general corporate needs. Our requirement for working capital is not significant since our customers pay for their food and beverage purchases in cash or payment cards (credit or debit) at the time of sale. Thus, we are able to sell certain inventory items before we have to pay our suppliers for such items. Our shops do not require significant inventories or receivables. We believe that these sources of liquidity and capital will be sufficient to finance our continued operations and expansion plans for at least the next twelve months.

The following table presents summary cash flow information for the periods indicated (in thousands):


	For the 26 Weeks Ended						For the 39 Weeks Ended
	June 29, 2014			June 30, 2013			September 28, 2014			September 29, 2013
Net cash provided by (used in):
Operating activities	$	11,771		$	13,755		$	23,294		$	24,379
Investing activities		(13,386	)		(14,411	)		(20,544	)		(21,265	)
Financing activities		2,560			(193	)		(2,926	)		(590	)

Net increase (decrease) in cash	$	945		$	(849	)
Net (decrease) increase in cash							$	(176	)	$	2,524

Net cash provided by operating activities decreased to ~~$11.8~~$23.3 million for the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$13.8~~$24.4 million for the 2639 weeks ended ~~June 30,~~September 29, 2013. ~~Cash flows from operating activities include~~The $1.1 million decrease is primarily attributable to a net ~~income, adjusted for certain non-cash items,~~cash outflow of $1.6 million related to a vendor prepayment with no comparable prepayment made in the 39 weeks ended September 29, 2013, as well as ~~changes in the balances~~$0.2 million of ~~certain assets and liabilities. The decrease compared~~various net working capital changes. This was offset by a net cash inflow of $0.7 million related to ~~the same period in 2013 was primarily due to lower~~increased net income before adjustments for interest, income taxes, depreciation and ~~the timing~~amortization and impairment/disposal of ~~the payment of accrued expenses.~~long-lived assets.

Net cash used in investing activities decreased to ~~$13.4~~$20.5 million for the 2639 weeks ended ~~June 29,~~September 28, 2014, from ~~$14.4~~$21.3 million for the 2639 weeks ended ~~June 30,~~September 29, 2013. The decrease was primarily due to ~~one less~~two fewer company-operated shop ~~opened in~~openings during the 2639 weeks ended ~~June 29,~~September 28, 2014 as compared to the same period in 2013 and ~~lower average construction costs for new company-operated shops opened~~partially offset by an increase in existing shop capital investments during the 2639 weeks ended ~~June 29,~~September 28, 2014 as compared to the same period in 2013.

Net cash ~~provided by~~used in financing activities was ~~$2.6~~$2.9 million for the 2639 weeks ended ~~June 29,~~September 28, 2014, as compared ~~net cash used of $0.2~~to $0.6 million for the 2639 weeks ended ~~June 30,~~September 29, 2013. The increase in net cash ~~provided~~used was driven by the ~~$2.6~~$5.8 million of treasury stock repurchased during the 39 weeks ended September 28, 2014, with no comparable transactions during the 39 weeks ended September 29, 2013, offset by $3.0 million in cash proceeds received by us related to the exercise of stock options, net of payroll taxes paid, during the 2639 weeks ended ~~June 29,~~September 28, 2014, with no comparable cash proceeds received during the 2639 weeks ended ~~June 30,~~September 29, 2013.

On August 1, 2014, our Board of Directors authorized a share repurchase program of up to $35.0 million of the Company’s common stock. ~~With~~Under this ~~authorization, repurchases~~program, we may, ~~be made at management’s discretion~~ from time to time, onpurchase shares in the open ~~market.~~market (including in pre-arranged stock trading plans in accordance with the guidelines specified in Rule 10b5-1 under the Exchange Act) or in privately negotiated transactions. During the 13 weeks ended September 28, 2014, we repurchased 471,290 shares of common stock for approximately $5.8 million in open market transactions. At September 28, 2014, the remaining dollar value of authorization under the share repurchase program was $29.2 million.

On September 21, 2012, we entered into a ~~new~~ five-year revolving credit facility agreement with JPMorgan Chase Bank, N.A. that expires in September 2017 and provides for borrowings up to $35.0 million to fund capital expenditures for new shops, renovations and maintenance of existing shops, and to provide ongoing working capital for other general and corporate purposes. We will be entitled to incur additional incremental increases in the revolving credit facility of up to $25.0 million that will be included in the credit facility if no event of default exists and certain other requirements are met. The credit facility contains customary representations, warranties, negative and affirmative covenants, including a requirement to maintain a maximum leverage ratio, as defined, of 2.25:1 and a minimum debt service coverage ratio, as defined, of 1.5:1. The credit facility also limits the restricted payments (primarily distributions and equity repurchases) that we may make, unless we obtain certain waivers or amendments from our lender. We were in compliance with these restrictions and conditions as of ~~June 29,~~September 28, 2014. The credit facility is secured by substantially all assets of the Company. Borrowings under the credit facility bear interest at our option at either (i) a ~~eurocurrency~~Eurocurrency rate determined by reference to the applicable LIBOR rate plus an applicable margin or (ii) a prime rate as announced by JPMorgan Chase plus an applicable margin. As of ~~June 29,~~September 28, 2014, we had no amounts outstanding under the credit facility.

Our discussion and analysis of our financial condition and results of operations are based on our consolidated financial statements, which have been prepared in accordance with GAAP. The preparation of our consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Critical accounting policies are those that management believes are both most important to the portrayal of our financial condition and operating results, and require management’s most difficult, subjective or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain. We base our estimates on historical experience and other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Judgments and uncertainties affecting the application of those policies may result in materially different amounts being reported under different conditions or using different assumptions. We had no significant changes in our critical accounting estimates since our last annual report. Our critical accounting estimates are identified and described in our annual consolidated financial statements and related notes.

Revenues from our gift cards are deferred and were previously recognized upon redemption or after a period of 36 months of inactivity on gift card balances (“gift card breakage”) and we do not have a legal obligation to remit the value of the unredeemed gift cards to the relevant jurisdictions. We monitor our actual patterns of redemption and update our estimates and assumptions regarding redemption as the actual pattern changes. We estimate and record gift card breakage income based on our historical redemption pattern. During the third fiscal quarter of 2014, we updated our analysis of historical gift card redemptions based on approximately three years of historical data and changed our estimate to record gift card breakage income from 36 months to 24 months after the date of issuance for all gift cards that have not been redeemed. In accordance with ASC 250, “Accounting Changes and Error Corrections,” we recorded a cumulative adjustment of $0.2 million, which is included in other operating expenses, representing the effect of this change in accounting estimate.

As of ~~June 29,~~September 28, 2014, we do not have any off-balance sheet arrangements, synthetic leases, investments in special purpose entities or undisclosed borrowings or debt that would be required to be disclosed pursuant to Item 303 of Regulation S-K under the Exchange Act.

We qualify as an “emerging growth company” pursuant to the provisions of the Jumpstart Our Business Startups Act of 2012, or the JOBS Act, enacted on April 5, 2012. Section 102 of the JOBS Act provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. However, we are choosing to “opt out” of such extended transition period, and as a result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. Our decision to opt out of the extended transition period is irrevocable.

In May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2014-09, “Revenue from Contracts with Customers.” The pronouncement was issued to clarify the principles for recognizing revenue and to develop a common revenue standard and disclosure requirements for U.S. GAAP and IFRS. The pronouncement is effective for reporting period beginning after December 15, 2016. The adoption of ASU 2014-09 is not expected to have a significant impact on the Company’s consolidated balance sheet or consolidated statement of operations.

For quantitative and qualitative disclosures about market risk, see Item 7A, “Quantitative and Qualitative Disclosures About Market Risk,” of our Annual Report on Form 10-K for the fiscal year ended December 29, 2013. Our exposures to market risk have not changed materially since December 29, 2013.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of ~~June 29,~~September 28, 2014. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of ~~June 29,~~September 28, 2014, our disclosure controls and procedures were effective in ensuring that information required to be disclosed in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC and is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

There have been no changes in our internal control over financial reporting that occurred during our fiscal quarter ended ~~June 29,~~September 28, 2014 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

The certifications required by Section 302 of the Sarbanes-Oxley Act of 2002 are filed as exhibits 31.1 and 31.2 to this Quarterly Report on Form 10-Q.

We are subject to legal proceedings, claims and liabilities, such as employment-related claims and slip and fall cases, which arise in the ordinary course of business and are generally covered by insurance. In the opinion of management, the amount of ultimate liability with respect to those actions should not have a material adverse impact on our financial position or results of operations and cash flows.

A description of the risk factors associated with our business is contained in Item 1A, “Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended December 29, 2013. There have been no material changes to our Risk Factors as previously reported.

The following table contains information regarding purchases of our common stock made by or on behalf of Potbelly Corporation during the 13 weeks September 28, 2014:

The following exhibits are either provided with this Quarterly Report on Form 10-Q or are incorporated herein by reference.

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


		Page
PART I.	FINANCIAL INFORMATION

Item 1.	Financial Statements		3

	Condensed Consolidated Balance Sheets		3

	Condensed Consolidated Statements of Operations		4

	Condensed Consolidated Statement of Redeemable Convertible Preferred Stock and Equity (Deficit)		5

	Condensed Consolidated Statements of Cash Flows		6

	Notes to Condensed Consolidated Financial Statements		7

Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations		12

Item 3.	Quantitative and Qualitative Disclosures About Market Risk		1819

Item 4.	Controls and Procedures		1819

PART II.	OTHER INFORMATION

Item 1.	Legal Proceedings		1920

Item 1A.	Risk Factors		1920

Item 2.	Unregistered Sale of Equity Securities and Use of Proceeds		20

Item 6.	Exhibits		1920

	Signature		2021


Period	Total Number of Shares Purchased		Average Price Paid per Share (1)		Total Number of Shares Purchased as Part of Publicly Announced Programs (2)		Maximum Value of Share that May Yet be Purchased Under the Program (2)
	(In thousands, except per share amounts)
June 30, 2014 – July 27, 2014		—		—		—		—
July 28, 2014 – August 24, 2014		81,000		12.30		81,000		34,003,920
August 25, 2014 – September 28, 2014		390,290		12.30		390,290		29,212,534

Total:		471,290				471,290


Exhibit No.		Description

31.1		Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

31.2		Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

32.1		Certification of Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

101.INS		XBRL Instance Document

101.SCH		XBRL Taxonomy Extension Schema Document

101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document

101.LAB		XBRL Taxonomy Extension Label Linkbase Document

101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document

101.DEF		XBRL Taxonomy Extension Definition Linkbase Document


	POTBELLY CORPORATION

Date: ~~August 6,~~November 5, 2014	By:	/s/ Charles Talbot
		Charles Talbot
		Chief Financial Officer
		(Principal Financial Officer)

Large accelerated filer

Accelerated filer

Non-accelerated filer

x (Do not check if a smaller reporting company)

Smaller reporting company