UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

———————
FORM 10-Q
———————

xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
  
For the quarterly period ended: JuneSeptember 30, 2010
 
or
 
oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
  
For the transition period from: _____________ to ______________

Commission File Number: 000-28457
 
Secured Financial Network, Inc.

(Exact name of registrant as specified in its charter)

Nevada86-0955239
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)
  
  
1180 SW 36th Avenue
Suite 204
Pompano Beach, Florida
33069
(Address of principal executive offices)(Zip Code)
 
(954) 376-5611

(Registrant’s telephone number, including area code)
 
  N/A

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
 
 ox Yes
 x
 o
 No
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (subsection 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
 
 o Yes
 o
 No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

Large accelerated fileroAccelerated filero
Non-accelerated fileroSmaller reporting companyx
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).o Yesx No
 
The number of outstanding shares of the issuer’s common stock, $0.001 par value, as of July 29,November 4, 2010 was 62,286,006.65,515,552
 
 
1

 



 PART I:
 FINANCIAL INFORMATION
Page
   
 Item 1.
 Financial Statements:
3
   
 
 Consolidated Balance Sheets – JuneSeptember 30, 2010 (Unaudited) and December 31, 2009
3
   
 
 Consolidated Statements of Operations  (Unaudited) Three and SixNine Months  Ended JuneSeptember  30, 2010 and 2009
4
   
 
 Consolidated Statements of Cash Flows (Unaudited) SixNine Months Ended JuneSeptember 30, 2010 and 2009
5
   
 
 Notes to Consolidated Financial Statements
6 - 13
   
 Item 2.
 Management's Discussion and Analysis of Financial Condition and Results of Operations.
  14 - 1711
   
 Item 3.
 Quantitative and Qualitative Disclosures About Market Risk. 
  1815
   
 Item 4.
 Controls and Procedures.
  1815
   
 PART II:
 OTHER INFORMATION
 18
   
 Item 1.
 Legal Proceedings.
  1816
   
 Item 1A.
 Risk Factors.
  1816
   
 Item 2.
 Unregistered Sales of Equity Securities and Use of Proceeds.
  1816
   
 Item 3.
 Defaults upon Senior Securities.
  1917
   
 Item 4.
(Removed and Reserved)
  1917
   
 Item 5.
 Other Information.
  1917
   
 Item 6.
 Exhibits
  1917
 
 
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

Certain statements in this report contain or may contain forward-looking statements that are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements.  These factors include, but are not limited to, our ability to implement our business plan and generate revenues, our ability to raise sufficient capital to fund our operations and pay our obligations as they become due, economic, political and m arket conditions and fluctuations, government and industry regulation, U.S. and global competition, and other factors.  Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this report. Readers should carefully review this quarterly report and our annual report on Form 10-K for the year ended December 31, 2009, including the risks described in Item 1A. - Risk Factors, in their entirety. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events.
 
Unless specifically set forth to the contrary, when used in this report the terms “Secured Financial", "we"", "our", the "Company" and similar terms refer to Secured Financial Network, Inc, a Nevada corporation and its wholly-owned subsidiaries RedFin Network, Inc., a Florida corporation formerly known as Virtual Payment Solutions, Inc., “RFN”, or “RedFin Network”, and Blue Bamboo USA, Inc. a Florida corporation.  In addition, when used herein and unless specifically set forth to the contrary, “2010” refers to the year ending December 31, 2010 and “2009” refers to the year ended December 31, 2009.  The information which appears on our websites at www.securedfinancialnetwork.com and www.redfinnet.com is not part of this report.



 
2

 


PART I - FINANCIAL INFORMATION
 
Item 1. Financial Statements

SECURED FINANCIAL NETWORK, INC.
CONSOLIDATED BALANCE SHEETS
  
ASSETS      
       
  June 30,  December 31, 
  2010  2009 
  (Unaudited)    
CURRENT ASSETS      
Cash $27,788  $4,009 
Accounts receivable, Net  54,097   60,219 
Employee Advances  8,171   - 
Inventory  234,886   441,932 
Prepaid Expenses  11,602   15,327 
         
Total Current Assets  336,544   521,487 
         
FURNITURE AND EQUIPMENT (NET)  18,374   21,928 
         
OTHER ASSETS        
Refundable Deposits  5,170   5,170 
Intangible, Net  71,136   77,373 
         
Total Other Assets  76,306   82,542 
         
TOTAL ASSETS $431,224  $625,957 
         
         
LIABILITIES AND STOCKHOLDERS' DEFICIT        
         
CURRENT LIABILITIES        
Accounts Payable  413,138   507,858 
Notes Payable  1,496,954   1,626,954 
Accrued Expenses  1,289,060   1,293,886 
Derivative and Liquidating Liabilities  418,273   448,071 
Line of Credit  880,000   1,163,084 
Secured Convertible Note - In Default  257,500   312,232 
         
Total Current Liabilities  4,754,925   5,352,085 
         
STOCKHOLDERS' DEFICIT        
Common Stock authorized is 100,000,000        
shares at $0.001 par value.  Issued and        
outstanding on June 30, 2010, 62,286,006 shares        
and December 31, 2009, 55,688,568 shares.  62,286   55,689 
Additional Paid in Capital  4,939,321   4,372,334 
Accumulated Deficit  (9,325,307)  (9,154,150)
         
Total Stockholders' Deficit  (4,323,700)  (4,726,128)
         
TOTAL LIABILITIES AND        
STOCKHOLDERS' DEFICIT $431,224  $625,957 
         
         
The accompanying notes are an integral part of these statements 


 
SECURED FINANCIAL NETWORK, INC. 
CONSOLIDATED BALANCE SHEETS 
       
ASSETS 
       
  September 30,  December 31, 
       
  2010  2009 
  (Unaudited)    
CURRENT ASSETS      
Cash $26,854  $4,009 
Accounts receivable, Net  69,718   60,219 
Employee Advances  5,834   - 
Inventory  128,095   441,932 
Prepaid Expenses  1,121   15,327 
         
Total Current Assets  231,622   521,487 
         
FURNITURE AND EQUIPMENT (NET)  15,546   21,928 
         
OTHER ASSETS        
Refundable Deposits  5,170   5,170 
Intangible, Net  63,399   77,373 
         
Total Other Assets  68,569   82,542 
         
TOTAL ASSETS $315,737  $625,957 
         
         
LIABILITIES AND STOCKHOLDERS' DEFICIT 
         
CURRENT LIABILITIES        
Accounts Payable $410,182  $507,858 
Notes Payable  1,317,000   1,626,954 
Accrued Expenses  1,196,535   1,293,886 
Derivative and Liquidating Liabilities  73,993   448,071 
Line of Credit  1,095,000   1,163,084 
Secured Convertible Note - In Default  -   312,232 
         
Total Current Liabilities  4,092,710   5,352,085 
         
LONG TERM LIABILITIES        
Notes Payable  136,000   - 
         
Total Long Term Liabilities  136,000   - 
         
TOTAL LIABILITIES  4,228,710   5,352,085 
         
         
STOCKHOLDERS' DEFICIT 
Common Stock authorized is 100,000,000        
shares at $0.001 par value.  Issued and        
outstanding on September 30, 2010, 63,850,657        
shares and December 31, 2009, 55,688,568 shares.  63,851   55,689 
Additional Paid in Capital  5,002,056   4,372,334 
Accumulated Deficit  (8,978,880)  (9,154,150)
         
Total Stockholders' Deficit  (3,912,974)  (4,726,128)
         
TOTAL LIABILITIES AND        
STOCKHOLDERS' DEFICIT $315,737  $625,957 
         
         
The accompanying notes are an integral part of these statements     

 
3

 

 
            
SECURED FINANCIAL NETWORK, INC.SECURED FINANCIAL NETWORK, INC.SECURED FINANCIAL NETWORK, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONSCONSOLIDATED STATEMENTS OF OPERATIONSCONSOLIDATED STATEMENTS OF OPERATIONS 
                     
 Three Months Ended  Six Months Ended  Three Months Ended Nine Months Ended 
 June 30,  June 30,  June 30,  June 30,  September 30, September 30, September 30, September 30, 
 2010  2009  2010  2009  2010 2009 2010 2009 
 (Unaudited)  (Unaudited)  (Unaudited)  (Unaudited)  (Unaudited) (Unaudited) (Unaudited) (Unaudited) 
                     
REVENUES                     
Sales  473,261   214,959   734,469   357,665   $418,769  $198,107  $1,153,238  $555,772 
                         
Cost of Goods Sold  328,002   182,223   491,703   307,708   278,521  154,466  770,224  462,174 
                         
Total Gross Income  145,259   32,736   242,766   49,957  140,248 43,641 383,014 93,598 
                         
EXPENSES                         
Administrative Expenses  278,297   175,166   435,950   328,830  243,432 205,721 677,057 534,550 
Professional and Consulting  23,035   79,785   58,370   136,944  20,013 61,426 78,384 198,370 
Depreciation and Amortization  10,565   1,578   21,131   3,156  10,565 1,578 31,696 4,734 
Interest Expense  105,257   176,415   271,696   355,025   88,467  172,155  360,164  527,180 
                         
Total Expenses  417,153   432,944   787,148   823,955   362,478  440,879  1,147,301  1,264,834 
                         
Net Loss before other income (expense)  (271,894)  (400,208)  (544,382)  (773,998)
Net Loss before Other Income (Expense)  (222,230)  (397,238)  (764,287)  (1,171,236)
                         
Other Income (expense):  343,428   75,826   343,428   75,826 
Deriv. and Liquid. Income (Expense)  30,798   (19,567)  29,798   96,563 
Other Income (Expense):         
Other Income 536,222 42 877,325 75,867 
Derivative Income (Expense)  32,435   99,321   62,233   195,884 
                             
                         
Net loss before Provision                
Net Income (Loss) before Provision         
for Income Taxes  102,331   (343,949)  (171,156)  (601,609) 346,427 (297,875) 175,271 (899,485)
                         
Provision for Income Taxes  -   -   -   -   -  -  -  - 
                         
NET GAIN (LOSS) $102,331  $(343,949) $(171,156) $(601,609)
NET INCOME (LOSS) $346,427 $(297,875) $175,271 $(899,485)
                         
Basic and Diluted                
Net Gain (Loss) per Common Share $0.00  $(0.01) $(0.00) $(0.01)
         
Net Income (Loss) per Common Share         
Basic $0.01 $(0.01) $0.00 $(0.02)
Diluted $0.01 $(0.01) $0.00 $(0.02)
                         
Weighted Average Number of Shares                         
Common Shares Outstanding -                         
basic and diluted  59,987,287   51,275,020   58,987,287   50,699,700 
Basic  63,068,332  52,275,020  59,769,613  50,949,700 
Diluted  63,438,105  52,275,020  60,169,386  50,949,700 
         
         
         
The accompanying notes are an integral part of these statementsThe accompanying notes are an integral part of these statements The accompanying notes are an integral part of these statements     


 
4

 
 
SECURED FINANCIAL NETWORK, INC. 
STATEMENTS OF CASH FLOWS 
  
(Unaudited) 
       
  Nine Months Ended September 30, 
  2010  2009 
Cash Flows From Operating Activities:      
       
Net Income (Loss) $175,271  $(899,485)
         
Adjustments to Net Loss:        
         
     Derivative and Liquidating Expenses  (374,078)  (195,884)
     Amortization of Debt Discount and Finance Fees  -   110,991 
     Beneficial Conversion Feature  -   66,555 
     Security Deposits  -   (1,988)
     Depreciation  8,484   4,734 
     Amortization  23,212   - 
     Beneficial Conversion Feature        
     Stock Based Compensation For Services  57,500   78,750 
     Gain on Sale of License  (211,316)  - 
     Gain of Debt Forgiveness  (353,726)  - 
         
Adjustments to Reconcile Net Loss to        
  Net Cash (Used) by Operating Activities:        
         
  Changes in Assets and Liabilities:        
     Prepaid Expense  14,206   - 
     Inventory  313,837   (346,882)
     Customer Deposits  (3,000)  - 
     Cash Advances  (5,834)  623 
     Accrued Interest  367,258   251,036 
     Accrued Expenses  (12,953)  (11,069)
     Accounts Receivable  (9,499)  (51,556)
     Accounts Payable  (97,676)  328,378 
         
Net Cash (Used) by Operating Activities  (108,314)  (665,797)
         
Cash Flows From Investing Activities:        
         
     Purchase of Equipment  (11,340)  (2,249)
         
Net Cash (Used) by Investing Activities  (11,340)  (2,249)
         
Cash Flows From Financing Activities:        
     Cash Overdraft  -   19,378 
     Notes Payable  30,000   174,916 
     Notes Payable Repayments  (245,000)  (20,184)
     Line of Credit Advances (Repayments)  357,500   398,000 
     Loans Payable - Officers  -   29,730 
     Proceeds from the sale of Common Stock  -   62,500 
         
Net Cash Provided by Financing Activities  142,500   664,340 
         
Net Change in Cash  22,845   (3,706)
         
Cash and Cash Equivalents - Beginning  4,009   3,706 
         
Cash and Cash Equivalents - Ending $26,854  $- 
         
Supplemental Cash Flow Disclosures:        
     Taxes $-  $- 
     Interest $-  $- 
         
Non-Cash Financing Transactions:        
   Warrants Issued With Debt $-  $66,555 
   Conversion of Indebtedness for Equity $580,384  $40,000 
         
         
The accompanying notes are an integral part of these statements     

       
SECURED FINANCIAL NETWORK, INC. 
STATEMENTS OF CASH FLOWS 
       
  Six Months Ended June 30, 
  2010  2009 
Cash Flows From Operating Activities:      
       
Net Loss $(171,156) $(601,609)
         
Adjustments to Net Loss:        
         
     Derivative and Liquidating Expenses  (29,798)  (96,563)
     Amortization of Debt Discount and Finance Fees  -   73,994 
     Depreciation  5,656   3,156 
     Amortization  15,475   - 
     Beneficial Conversion Feature  -   66,555 
     Stock Based Compensation For Services  27,500   - 
     Gain on Sale of License  (211,316)  - 
     Gain of Debt Forgiveness  (129,787)  - 
         
Adjustments to Reconcile Net Loss to        
  Net Cash (Used) by Operating Activities:        
         
  Changes in Assets and Liabilities:        
     Prepaid Expense  3,725   - 
     Inventory  207,046   (100,113)
     Customer Deposits  (3,000)  (53,279)
     Cash Advances  (8,171)  - 
     Accrued Interest  297,891   152,353 
     Accrued Expenses  (5,846)  22,998 
     Accounts Receivable  6,122   (26,469)
     Accounts Payable  (94,721)  36,528 
         
Net Cash (Used) by Operating Activities  (90,380)  (522,449)
         
Cash Flows From Investing Activities:        
         
     Purchase of Equipment  (11,341)  (1,100)
         
Net Cash (Used) by Investing Activities  (11,341)  (1,100)
         
Cash Flows From Financing Activities:        
     Notes Payable Proceeds  30,000   185,205 
     Notes Payable Repayments  (47,000)  - 
     Line of Credit Advances  142,500   243,000 
     Loans Payable - Officers  -   41,639 
     Proceeds from the sale of Common Stock  -   50,000 
         
Net Cash Provided by Financing Activities  125,500   519,844 
         
Net Change in Cash  23,779   (3,706)
         
Cash and Cash Equivalents - Beginning  4,009   3,706 
         
Cash and Cash Equivalents - Ending $27,788  $- 
         
Supplemental Cash Flow Disclosures:        
     Taxes $-  $- 
     Interest $642  $- 
         
Non-Cash Financing Transactions:        
   Conversion of Indebtedness for Equity $546,084  $38,974 
   Equity Issued For Interest $-  $80,180 
         
The accompanying notes are an integral part of these statements 
 
5

 
SECURED FINANCIAL NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 2010


(unaudited)
 
NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation
 
The accompanying unaudited financial statements of Secured Financial Network, Inc. and our subsidiary (the "Company") have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Regulation S-K. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments considered necessary for a fair presentation (consisting of normal recurring accruals) have been included. The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent asse ts and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Operating results for the three and sixnine months ended JuneSeptember 30, 2010 are not necessarily indicative of the results that may be expected for the year ending December 31, 2010. For further information, refer to the financial statements and footnotes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2009.

Going Concern

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. Going concern contemplates the realization of assets and the satisfaction of liabilities in the normal course of business over a reasonable length of time. The Company has incurred losses since inception and has negative cash flows from operations. For the sixnine month periods ended JuneSeptember 30, 2010 and JuneSeptember 30, 2009, the Company had realized a net lossincome of $171,156$175,271 and a net loss of $601,649$899,485 respectively a substantial portion of the debt is in default and has a stockholders’ deficit of $4,323,700$3,912,974 as of JuneSeptember 30, 2010. As of JuneSeptember 30, 2010 the Company had $27,788$26,854 in cash. As stated by our auditors in our most recently filed Annual Report on Form 10-K for the year ended December 31, 2009, these conditions raise substantial doubt about thet he Company’s ability to continue as a going concern. The future of the Company is dependent upon its ability to obtain additional equity and/or debt financing and upon future successful development and marketing of the Company’s products and services. Management is pursuing various sources of equity and debt financing but cannot assure that the Company will be able to secure such financing or obtain financing on terms beneficial to the Company. Failure to secure such financing may result in the Company’s inability to continue as a going concern.

These consolidated financial statements do not include any adjustments relating to the recoverability and classifications of recorded assets, or the amounts and classification of liabilities that might be necessary in the event the Company cannot continue in existence.

Consolidation

The accompanying consolidated financial statements of the Company include the accounts of the Company and its wholly owned subsidiaries, RedFin Network, Inc., Inc, a Florida corporation formerly known as Virtual Payment Solutions, Inc. ("RFN") and Blue Bamboo USA, Inc. a Florida corporation (“BB USA”). The Company created RFN in September of 2007.  The companyCompany purchased BB USA in November of 2009. All significant inter-company accounts and transactions are eliminated in consolidation.

Stock-Based Employee Compensation 

The Company has adopted the FASBFinancial Accounting Standards Board (“FASB”) guidelines that require companies to expense the value of employee stock options and similar awards and applies to all outstanding and vested stock-based awards.
 
In computing the impact, the fair value of each option is estimated on the date of grant based on the Black-Scholes options-pricing model utilizing certain assumptions for a risk free interest rate; volatility; and expected remaining lives of the awards. The assumptions used in calculating the fair value of share-based payment awards represent management’s best estimates, but these estimates involve inherent uncertainties and the application of management judgment. As a result, if factors change and the Company uses different assumptions, the Company’s stock-based compensation expense could be materially different in the future. In addition, the Company is required to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest. In estimating the Company’s forfeiture rate, the Com pany analyzed its historical forfeiture rate, the remaining lives of unvested options, and the amount of vested options as a percentage of total options outstanding. If the Company’s actual forfeiture rate is materially different from its estimate, or if the Company reevaluates the forfeiture rate in the future, the stock-based compensation expense could be significantly different from what we have recorded in the current period. The impact of applying these FASB guidelines approximated $27,500$57,500 in compensation expense during the sixnine months ended JuneSeptember 30, 2010.  

 


 
6

 
SECURED FINANCIAL NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 2010
(unaudited)

 
NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - continued

Business and Credit Concentration

The Company purchases the majority of its products for resale from one supplier. As of JuneSeptember 30, 2010, the Company’s outstanding balance to this supplier was $343,173.$348,234. The loss of this supplier could have a material adverse effect upon its business for a short-term period of time.
 
Net Loss Per Share

The Company has adopted the FASB guidance regarding standards for the computation, presentation and disclosure of earnings per share. The warrants and stock options excluded from the EPSearnings per share calculations total 5,785,000,5,585,000, as the inclusion of such warrants and options would be antidilutive.anti-dilutive during 2009. As of September 30, 2010 there were 85,000 warrants with exercise prices with dilutive effects to effectively increase such shares outstanding by 7,727 shares. In addition the Company has convertible debt which may be converted into shares and warrants and once the number of warrants is determined, we will determine if the inclusion of such warrants would be anti-dilutive, if so, such warrants would be excluded from the computation of earnings per share.share for 2009. As of September 30, 2010 the dilutive effects of the convert ible debt would be to issue an additional 392,046 shares of common stock. 

Accounting Estimates

Management uses estimates and assumptions in preparing the Company’s consolidated financial statements in accordance with generally accepted accounting principles. Those estimates and assumptions affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities, and the reported revenues and expenses. Actual results could vary from the estimates that were used. The reserves on the Company’s related party receivables could change in the near future. There are currently related party receivables consisting solely of cash advances made for travel and business related expenses.

Fair Value of Financial Instruments

The Company has adopted the FASB guidelines regarding the estimate of the fair value of all financial instruments included on its balance sheet as of JuneSeptember 30, 2010. The Company considers the carrying value of accounts receivable, accounts payable and accrued expenses in the consolidated financial statements to approximate their face value. The Company has not made an evaluation of the fair value of the recorded notes payable, derivative and liquidating liabilities on the secured convertible notes, largely as a result of the undercapitalization of the Company.

Recent Accounting Pronouncements

All new accounting pronouncements issued but not yet effective have been deemed not relevant, and as a result the adoption of these other new accounting pronouncement is not expected to have any impact once adopted.
 
Reclassifications

Certain reclassifications to the numbers have been made to the prior periods for presentation purposes.


NOTE 2 - ACCRUED LIABILITIES

At June 30, 2010 theThe accrued liabilities consisted of the following:
 
 June 30, December 31,  September 30, December 31, 
 2010 2009  2010 2009 
Accrued Other
 
$
5,750
 
$
1,800
  
$
-
 
$
1,800
 
Interest
 
$
1,217,903
 
$
1,216,882
  
$
1,135,485
 
$
1,216,882
 
Payroll
 
$
59,000
 
$
67,751
  
$
55,000
 
$
67,751
 
Payroll Taxes
 
$
6,407
 
$
7,453
  
$
6,050
 
$
7,453
 
Total
 
$
1,289,060
 
$
1,293,886
  
$
1,196,535
 
$
1,293,886
 



 
7

 
SECURED FINANCIAL NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 2010
(unaudited)
 

NOTE 3 - NOTES PAYABLE

Investor Notes Payable in Default

During 2005 the Company issued seventeen (17) short-term notes (average 90-days) with a specific rate of return to acquire funds to invest in high yield activities (e.g. Containercontainer financing/investment). As of JuneSeptember 30, 2010, the Company’s short-term notes payable relating to its previous container financing business total $1,405,500.$1,259,000. The Company has also accrued $1,060,400 -interest$1,117,112 interest on these notes as of JuneSeptember 30, 2010. Most of these Notesnotes are in default and are accruing interest at the rate of 18% per annum. ThreeThe Company also has $136,000 of long-term notes payable relating to its previous container financing business. These notes carry no interest. The Company is current with its payments on these Notes issued in the amount of $160,000 plus interest in default have been recently renegotiated resulting in a $129,787 gain on debt forgiveness and a payment plan extending out the terms for another five years.  The renegotiated Notes do not bear interest.long-term notes.

Secured Convertible Notes Payable
During September and October 2006, (“Funding” ) we issued in a private offering $597,500 aggregate principal amount of secured convertible notes (“Convertible Notes”) with $400,000 due September 26, 2007, $100,000 due October 30, 2007, and $97,500 due October 31, 2007. $300,000 of these notes has been repaid. The balance of $257,500 (collectively, the “Nutmeg Note”) remains outstanding.

The Convertible Notes, bear interest at 10% per annum, are convertible as follows: at any time, 90 days after funding is complete, but prior to repayment of all amounts due as provided under the Convertible Notes, all or any portion of the principal amount of the note shall be convertible at the option of the lender into fully paid and non-assessable shares of the Company’s common stock. The number of common shares of the Company that a Convertible Note holder (“Lender”) shall be entitled to receive upon conversion shall be equal to the number attained by dividing the principal, including accrued interest, pursuant to the Convertible Note by the conversion price. The conversion price is the lesser of $.10 per share, or one of the following times 60%:
a)the closing bid price for common stock on the trading day one day prior to a Lender’s notice of conversion, or
b)the average closing bid price for common stock on the five trading days immediately prior to a Lender’s notice of conversion, or if registration statement is not effective on the 180 day anniversary of the Funding (“c” & “d” not otherwise applying),
c)the closing bid price for common stock on the 180 day anniversary of the Funding, or
d)the average closing bid price for common stock on the five trading days immediately prior to the 180 anniversary date of the Funding.
The Lender shall not be entitled to convert, if such conversion would result in beneficial ownership by the Lender and its affiliates of more than 9.99% of the outstanding shares of common stock of the Company on such exercise or conversion date, including:
(i)           the number of shares of common stock beneficially owned by the Lender and its affiliates, and
(ii)           the number of shares of common stock issuable upon the exercise of the warrant and/or options and/or conversion.
The Convertible Notes and related agreements provide, among other things, for the following as to each Convertible Note:

The Company may elect to make principal and interest payments in freely tradable shares in lieu of cash. The Company’s right to make such payment in shares in lieu of cash can only be made if the volume weighted average price of the Company’s common stock has been trading at a price of $0.25 or above per share for 10 consecutive days prior to the date of the payment date and the average daily trading volume is at least 15 times the number of shares to be so issued as payment.




8


NOTE 3 - NOTES PAYABLE - continued

At any time 90 days after funding is complete, but subject to customary equity conditions, the Company may at any time, upon 30 days written notice, prepay all of the outstanding Convertible Notes on a pro-rata basis at 110% of the outstanding principal balance only after the Convertible Note has amortized one year.

As security for the repayment of all liabilities arising under the Convertible Note, the Company granted to Lender a security interest in and a lien on 5,975,000 shares of common stock, issued with a restricted legend, hereafter referred to as the “Collateral”. The Lender has the right to sell or hypothecate such Collateral, to the extent permitted under applicable securities laws. However, the Lender shall not sell more than 10% of the average daily volume in any week. Such Collateral in 2008 was released to the Lender for either converting a portion of such Convertible Note to equity and/or the payment of accrued interest. As of June 30, 2010 there was no Collateral.

If the Company raises money at a lower price than the Lender has purchased the shares, upon conversion of such Convertible Note, then the Company will re-price the Lender’s shares and warrants to that price. The Lender has the right of first refusal of any financing for eighteen (18) months after the Funding. The Lender will be notified prior to any other financing and have an option to respond with competitive financing terms upon notification. The Company will not raise any capital below $0.10 per share while the notes are outstanding Not withstanding anything herein to the contrary, the Company will be allowed to raise additional capital to complete its $1.5 million contemplated fund-raising while the notes are outstanding.
The Company shall file a Registration Statement with the U.S. Securities and Exchange Commission (“the Commission”) in order to register the common shares issuable upon conversion of the Convertible Note within sixty (60) calendar days after the Funding Date (the “Filing Date”), and use its best efforts to cause, such registration statement, to be declared effective not later than one hundred and twenty (120) calendar days after the Funding Date (the “Effective Date”). The Company will register not less than a number of shares of common stock in the aforedescribed registration statement that is equal to 175% of the common shares issuable upon conversion of all of the Collateral, and 100% of the warrant shares issuable upon exercise of the warrants (collectively the “Registrable Securities” ;). The Registrable Securities shall be reserved and set aside exclusively for the benefit of the Lender, and not issued, employed or reserved for anyone other than the Lender. The Registration Statement will immediately be amended or additional registration statements will be immediately filed by the Company as necessary to register additional shares of common stock to allow the public resale of all common stock included in and issuable by virtue of the Registrable Securities. Except with the written consent of the Lender, or as described on Schedule 11.1, no securities of the Company other than the Registrable Securities will be included in the Registration Statement. It shall be deemed a Non-Registration Event if, at any time after the date the Registration Statement is declared effective by the Commission, the Company has registered for unrestricted resale on behalf of the Lenders fewer than 125% of the amount of common shares issuable upon full conversion of all sums due hereunder and 100% of the warran t shares issuable upon exercise of the warrants.
The Company and the Lender agree that the Lender upon conversion of the Convertible Notes to common shares will suffer damages if the Registration Statement is not filed by the Filing Date and not declared effective by the Commission by the Effective Date, and it would not be feasible to ascertain the extent of such damages with precision. Accordingly, if (A) the Registration Statement is not filed on or before the Filing Date, (B) is not declared effective on or before the Effective Date, (C) due to the action or inaction of the Company, the Registration Statement is not declared effective within 3 business days after receipt by the Company or its attorneys of a written or oral communication from the Commission that the Registration Statement will not be reviewed or that the Commission has no further comments, (D) if the registration statement is not filed within 60 days after written request of the Lender, or is not declared effective within 120 days after such written request, or (E) any registration statement is filed and declared effective but shall thereafter cease to be effective without being succeeded within 15 business days by an effective replacement or amended registration statement or for a period of time which shall exceed 30 days in the aggregate per year (defined as a period of 365 days commencing on the Actual Effective Date (each such event referred to in clauses (A) through (E) herein as a “Non-Registration Event”), then the Company shall deliver to the Lender of Registrable Securities, as liquidated damages (“Liquidated Damages”), an amount equal to 5% for each 30 days or part thereof of the face amount hereof. Liquidated Damages payable in connection with a Non-Registration Event described in clause (B) above shall accrue from the 180th calendar day after the Closing Date. The Company must pay the Liquidated Damages in cash, except that the Lender may elect that such Liquidated Damages to be paid with shares of common stock with such shares valued at sixty percent (60%) of the Conversion Price in effect on each thirtieth day or sooner date upon which Liquidated Damages have accrued. The Liquidated Damages must be paid within 10 days after the end of each thirty (30) day period or shorter part thereof for which Liquidated Damages are payable. In the event a Registration Statement is filed by the Filing Date but is withdrawn prior to being declared effective by the Commission, then such Registration Statement will be deemed to have not been filed. All oral or written comments received from the Commission relating to the Registration Statement must be adequately responded to within 30 days in connection with the initial filing of the Registration Statement and within 10 business days in connection with amendments to the Registration Statement after receipt of such comments from the Commission. Failur e to timely respond to Commission comments is a Non-Registration Event for which Liquidated Damages shall accrue and be payable by the Maker to the Lenders of Registrable Securities at the same rate set forth above. Notwithstanding the foregoing, the Company shall not be liable to the Lender under Section 11.4 for any events or delays occurring as a consequence of the acts or omissions of the Lender contrary to the obligations undertaken by Lender in this Agreement.

9


NOTE 3 - NOTES PAYABLE - continued

Liquidated Damages will neither accrue nor be payable pursuant to Section 11.4 nor will a Non-Registration Event be deemed to have occurred for times during which Registrable Securities are transferable by the Lender of Registrable Securities pursuant to Rule 144(k) under the Securities Act of 1933, as amended. The Registration Statement has not yet been filed.

In addition to any other rights available to Lender, if the Company fails to deliver to Lender unlegended shares as required pursuant to the Agreement, within seven (7) business days after the unlegended shares delivery date and the Lender purchases (in an open market transaction or otherwise) shares of common stock to deliver in satisfaction of a sale by Lender of the shares of common stock which the Lender was entitled to receive from the Company (a “Buy-In”), then the Company shall pay in cash to the Lender (in addition to any remedies available to or elected by the Lender) the amount by which (A) the Lender’s total purchase price (including brokerage commissions, if any) for the shares of common stock so purchased exceeds (B) the aggregate purchase price of the shares of common stock delivered to the Company for r eissuance as unlegended shares together with interest thereon at a rate of 15% per annum, accruing until such amount and any accrued interest thereon is paid in full (which amount shall be paid as liquidated damages and not as a penalty). For example, if Lender purchases shares of common stock having a total purchase price of $11,000 to cover a Buy-In with respect to $10,000 of purchase price of shares of common stock delivered to the Company for reissuance as unlegended shares, the Company shall be required to pay the Lender $1,000, plus interest. The Lender shall provide the Company written notice indicating the amounts payable to the Lender in respect of the Buy-In.

The Company shall pay to Lender, at Closing, a fixed non-accountable allowance to cover due diligence expenses of $1,500, plus 1.25% of the total amount invested pursuant to each Closing. At the election of the Lender, or its designees, any or all of the foregoing compensation and expense allowances can be taken in kind, pursuant to the same terms and conditions as that of an investment herein, for a like amount. Of the amounts advanced by the Lender to the Company, 10% will be paid directly to Brass Bulls, Corp. on the Company’s behalf, as a finder’s fee. This will be the Company’s expense and thus reduce the amount otherwise payable to the Company. The Company has recorded $62,875 of fees attributed to this financing, as deferred financing fees and will be expensed ratably over the term of the Convertible Notes. The re was $3,495 of amortization recorded for the year ended December 31, 2006, attributed to these deferred financing fees. The balance was expensed in 2007.

The Lender or its designee shall also be entitled to a commission of 5% of any and all amounts received, directly or indirectly, by the Company and/or its principals as a consequence of a merger, license or any other similar arrangement or remuneration as a consequence of the efforts of the Lender or its designee or agent.

In connection with the issuance of the Convertible Notes, the Company issued 5-year warrants to purchase an amount of Company stock up to a limit of 30% of the principal amount of the note. The exercise price of the warrants is equal to 300% of the conversion price of the Convertible Note.
The Company recognized a debt discount of $540,039 at the date of issuance of the Convertible Notes. The debt discount of $540,039 is comprised of $69,605 for the detachable warrants and $470,434 for the beneficial conversion features of the Convertible Notes. The beneficial conversion features were recorded in accordance with generally accepted accounting principles on Certain Convertible Instruments and Accounting for Convertible Securities with Beneficial Conversion Features or Contingently Adjustable Conversion Ratios. The debt discount is recognized over the term of the Convertible Notes of one year. There was $65,065 of amortization recorded for the year ended December 31, 2006, attributed to this debt discount. The balance was expensed in 2007.



10


NOTE 3 - NOTES PAYABLE - continued
On December 10, 2009, the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $45,000. Terms of the note are interest at 8% per annum and the note matures on December 4, 2010. The note carries a prepayment penalty of 50% of the principal and accrued interest amount if paid within 180 days of the issue date. The note is convertible into Company stock after June 10, 2010 at a rate of 65% of the market price.

On March 12, 2010 the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $30,000. Terms of the note are interest at 8% per annum and the note matures on December 15, 2010. If the note remains unpaid after 6 months from the issue date, the holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 58% of the “trading price” as described in the Note. The proceeds from this loan were used for both the purchase of inventory as well as Company operations.

On June Since September 30, 2010, Asher Enterprises, Inc. has completely converted the Company exchanged $108,000entire principal amount of debtand interest due to HEB, LLC for 1,136,842 shares of restricted company stock. This was done at a price of $.095 per share.

On June 30, 2010 the Company sold its Envoii License that it purchased on September 28, 2006 for the sum of $211,316.and payable under this note. The Company had previously taken an impairment reserve for the full amountdetails of the $385,000. As a result of the previous impairment, the Company recognized a gainspecific conversions are detailed in the quarter accounted for as “other income” in the amountSubsequent Event section of $211,316. This was a non-cash event and the Company sold the License in exchange for debts that it owed to creditors.this report.

Lines of Credit

During April 2008, the Company entered into a $500,000 line of credit with Commercial Holding, AG and amended in December 2008 to increase such line of credit to $700,000. Terms of the line of credit include interest payable at the rate of 10% per annum and repayment of principal by December 31, 2009, as amended. As part of the agreement dated April 29, 2008, Commercial Holding, AG agreed to assume $172,700 worth of notes previously owed by the Company to another creditor. This amount represents all of the borrowings by the Company from this other creditor in 2008. As additional consideration to Commercial Holding AG for entering into the line of credit, the Company agreed to immediately issue to Commercial Holding AG 2,000,000 shares of Rule 144 restricted Company common stock and a warrant to purchase 1,000,000 shares of common stock exerc isable, exercisable for 5 years at $.25 per share. Such equity issuances have been valued at $59,284 and expensed as interest in 2008, as the original maturity date of the original line of credit was December 2008. As consideration for the December 2008 amendment to the line of credit another 2,000,000 shares of common stock and a warrant to purchase 1,000,000 shares of common stock, exercisable for 5 years at $.25 per share were issued. Interest expense of $8,263 was recorded and attributed to the December 2008 equity issuances in 2008, with another $139,724 recorded as deferred financing costs to be amortized through December 2009. As of June 29, 2010 the Company hashad used the entire $700,000 credit line and had a principal balance due on the credit line of $1,275,583.56 and interest owing on the credit line of $159,785.42. On June 30, 2010, the Company agreed to exchange $425,583.56 of principal balance due on the credit line for 4,479,827 shares of restricted companycommon stock at equating to a price of $.095 per share. Th isThis exchange of debt for equity reduced the principal amount owing and payable on the Commercial Holding, AG line of credit to $850,000. This line of credit is now due and payable on December 31, 2012. As of September 30, 2010 the outstanding balance due on this credit line was $852,000.

During June 2010, the Company entered into line of credit with HEB, LLC with an initial credit limit of $400,000. Interest on outstanding balances will accrue at the rate of 14% per annum. This line of credit is due and payable on December 31, 2012. As of September 30, 2010 the outstanding balance due on this credit line was $243,000.
 
NOTE 4 - DERIVATIVE AND LIQUIDATING LIABILITIES

During the year ended 2007, the Company recognized derivative liabilities in the amount of $776,816 pursuant to generally accepted accounting principles  Accounting for Derivative Financial Instruments Indexed to and Potentially Settled in a Company’s Own Stock and $169,375 of liquidating damages liabilities for  Accounting for Registration Payment Arrangements, all attributed to the terms of the Convertible Notes. A derivative liability was required to be recorded fundamentally due to the nature of the conversion terms, provide that the Company could potentially be in the position of delivering more shares than the Company has authorized to issue for the satisfaction of the conversion of the Convertible Notes and the exercise of the related warrants. Due to the nature of calculating the amount of warrant s to issue and the exercise price, the Company is in the position of issuing another 10% more shares over the shares issued for the conversion of the Convertible Notes.

The Liquidating Damages liability relates to the recognition of an expense for the anticipated failure by the Company to comply with certain registration rights held by the holders of the Convertible Notes and obtain an effective registration of the required shares issuable upon conversion of the Convertible Notes and the exercise of related the warrants, described earlier. We have recorded the maximum anticipated penalties to be incurred for the failure to register the required common shares potentially issuable for the conversion of the Convertible Notes and the exercise of the warrants, through September 26, 2007, the maturity date of the first installment of such Convertible Notes. The penalty calculated was based on 5% of the outstanding Convertible Notes, commencing on 180 days from the date of such Convertible Note agreements ex ecuted, through September 26, 2007. An expense has been recorded for the increase in the derivative liability for the year 2007 in the amount of $83,313 as a cost of maintaining such debt arrangements, as the terms of such debt arrangements are overly burdensome. There are no maximum penalty terms for the failure to obtain an effective Registration Statement.

11


NOTE 4 - DERIVATIVE AND LIQUIDATING LIABILITIES - continued
During 2008, $300,000 of the related convertible debt and accrued interest was retired via the issuance of 4,500,000 shares of common stock. As a result of the satisfaction of such convertible debt the attributed portion of such derivative liability of $503,873 was recorded as a contribution to paid in capital.
The fair value of the total derivative liabilities for the convertible Nutmeg Note recorded of $287,296 as of June 30, 2010 is comprised of two components, one component of the liability estimated of $202,963 attributed to the Convertible Notes conversion factor of 70% of market, but not more than $0.10 and another component of the liability of liquidated damages estimated to be $84,333.

The estimated derivative liabilities recorded were computed utilizing the Black Scholes model, with the following assumptions for the three Convertible Note agreements executed as follows:

  Convertible Note into Shares  Exercise of Warrants 
Market Price of Stock
 $0.055  $0.055 
Exercise Price
 $0.039  $0.116 
Term
 
Half Year
  
4.5 Years
 
Volatility
  170%  170%
Risk Free Rate
  1.79%  1.79%
Number of Shares Assumed Issuable
  6,688,312   668,831 

Asher Enterprises $45,000 Convertible Note

In December 2009, the Company issued a $45,000 convertible note, convertible into shares of common stock at 65% of the then market price of the common stock.

The fair value of the total derivative liabilities of $63,447 relating to the Asher Enterprises, Inc. note as of June 30, 2010 is attributed to the Convertible Note conversion factor of 65% of market. The estimated derivative liabilities recorded were computed utilizing the Black Scholes model, with the following assumptions for the December 2009 Asher Convertible Note agreement executed as follows;

  Convertible Note into Shares 
Market Price of Stock
 
$
0.055
 
Exercise Price
 
$
0.036
 
Term
 
Full Year
 
Volatility
  
170
%
Risk Free Rate
  
1.79
%
Number of Shares Assumed Issuable
  
1,672,727
 

Asher Enterprises $30,000 Convertible Note

In March 2010, the Company issued a $30,000 convertible note, convertible into shares of common stock at 58% of the then market price of the common stock.

The fair value of the total derivative liabilities of $67,530$73,993 relating to the Asher Enterprises, Inc. March 2010 note as of JuneSeptember 30, 2010 is attributed to the Convertible Noteconvertible note conversion factor of 58% of market. The estimated derivative liabilities recorded were computed utilizing the Black Scholes model, with the following assumptions for the March 2010 Asher Convertible Noteconvertible note agreement executed as follows;

 Convertible Note into Shares  Convertible Note into Shares 
Market Price of Stock
 
$
0.055
  
$
0.055
 
Exercise Price
 
$
0.032
  
$
0.032
 
Term
 
Full Year
  
Full Year
 
Volatility
 
170
%
 
207
%
Risk Free Rate
 
1.79
%
 
1.27
%
Number of Shares Assumed Issuable
 
1,730,408
  
1,730,408
 



 
128

 
SECURED FINANCIAL NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 2010
(unaudited)

 
NOTE 5 - EQUITY TRANSACTIONS

Common Stock

During the sixnine months ending JuneSeptember 30, 2010 the following equity transactions occurred:
 
On March 12, 2010 the Company entered into a Convertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $30,000. Terms of the note are repayment of 150% of the principal amount after 180 days. The note is due and payable on December 15, 2010. If the note remains unpaid after 6 months from the issue date, the holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 58% of the “trading price” as described in the Note. These proceeds from this loan were used for both the purchase of inventory as well as Company operations.

On April 12, 2010, the Company issued to its Chief Financial Officer Michael Fasci 500,000 shares of its restricted common stock. 250,000 of these shares, valued at $13,750 were paid for director services in 2010 and the other 250,000 shares, also valued at $13,750, were paid as additional compensation. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.

On June 11, 2010, the Company issued to Asher Enterprises, Inc. 288,461 shares of its free trading common stock in response to a conversion notice. The conversion notice was recognized as per the terms of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The shares issued reduced the principal amount due under the note by $7,500. These shares were issued at a price of $.024$.026 per share.

On June 29, 2010, the Company issued to Asher Enterprises, Inc. 192,308 shares of its free trading common stock in response to a conversion notice. The conversion notice was recognized as per the terms of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The shares issued further reduced the principal amount due under the note by $5,000. These shares were issued at a price of $ .024$.026 per share.

On June 30, 2010, the Company issued to HEB, LLC 1,136,842 shares of its restricted common stock. These shares were issued in exchange for, and the retirement of, $108,000 of outstanding debt due to HEB, LLC under two unpaid notes that it had with the Company. These shares were issued at a price of $.095 per share.

On June 30, 2010, the Company issued to Commercial Holding, AG 4,479,827 shares of its restricted common stock. These shares were issued in exchange for $425,584 of principal and interest due on the Company’s credit line with Commercial Holding, AG. These shares were issued at a price of $.095 per share.

On July 29, 2010, the Company issued to Asher Enterprises, Inc. 265,957 shares of its free trading common stock in response to a conversion notice. The conversion notice was recognized as per the terms of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The shares issued further reduced the principal amount due under the note by $7,500. These shares were issued at a price of $.028 per share.

On August 4, 2010, the Company issued to Asher Enterprises, Inc. 265,957 shares of its free trading common stock in response to a conversion notice. The conversion notice was recognized as per the terms of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The shares further issued reduced the principal amount due under the note by $7,500. These shares were issued at a price of $.028 per share.

On August 10, 2010, the Company issued to Asher Enterprises, Inc. 178,891 shares of its free trading common stock in response to a conversion notice. The conversion notice was recognized as per the terms of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The shares further issued reduced the principal amount due under the note by $6,000. These shares were issued at a price of $.034 per share.

On August 16, 2010, the Company issued to Asher Enterprises, Inc. 166,667 shares of its free trading common stock in response to a conversion notice. The conversion notice was recognized as per the terms of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The shares issued further reduced the principal amount due under the note by $6,000. These shares were issued at a price of $.036 per share.
9

SECURED FINANCIAL NETWORK, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 2010
(unaudited)
NOTE 5 - EQUITY TRANSACTIONS - continued
On August 16,, 2010 we issued 500,000 shares of our common stock to Michael Fasci, an officer of our company, relating to the renewal of an employment contract. These shares were valued at the sum of $30,000 and were valued at $.06.  The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.

On August 24, 2010, the Company issued to Asher Enterprises, Inc. 187,179 shares of its free trading common stock in response to a conversion notice. The conversion notice was recognized as per the terms of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The shares issued further reduced the principal amount due under the note by $5,500, satisfying the note in full, and also included $1,800 of interest due on the note. These shares were issued at a price of $.039 per share.

A summary of the activity of warrants issued as of JuneSeptember 30, 2010 as follows:

     Weighted Average      Weighted Average 
 Warrants Exercise Price  Warrants Exercise Price 
 Outstanding Exercisable Outstanding Exercisable  Outstanding Exercisable Outstanding Exercisable 
Balance – December 31, 2009
 
10,705,000
 
10,705,000
 
$
.21
 
$
.21
  
10,705,000
 
10,705,000
 
$
.21
 
$
.21
 
Granted
 
-
 
-
 
-
 
-
  
-
 
-
 
-
 
-
 
Exercised
 
-
 
-
 
-
 
-
  
-
 
-
 
-
 
-
 
Canceled
  
    (4,920,000
)
  
       (4,920,000
  
-
  
-
   
    (5,120,000
)
  
       (5,120,000
  
-
  
-
 
Balance – June 30, 2010
  
5,785,000
  
5,785,000
 
$
.13
 
$
.13
 
Balance – September 30, 2010
  
5,585,000
  
5,585,000
 
$
.14
 
$
.14
 
 
The following table summarizes information about stock warrants outstanding and exercisable at March 31,September 30, 2010:

  
Number
Outstanding
 
Weighted-
Average
Remaining
Life in
Years
 
Weighted
Average
Exercise
Price
 
Number
Exercisable
   
Number
Outstanding
 
Weighted-
Average
Remaining
Life in
Years
 
Weighted
Average
Exercise
Price
 
Number
Exercisable
 
Range of exercise prices:
Range of exercise prices:
          
Range of exercise prices:
         
$.05 to $.09  
1,285,000
 
1.77
 
$
.06
 
1,285,000
 
.05 to $.09
 
1,085,000
 
1.90
 
$
.06
 
1,085,000
 
$.10 to $.49  
4,500,000
 
3.78
 
$
.15
 
4,500,000
 
.10 to $.49
 
4,500,000
 
3.43
 
$
.15
 
4,500,000
 
           
NOTE 6 - OTHER INCOME

Other income primarily include one-time gains of $211,316 from the sale of the Envoii license, a one-time gain of $129,787 from the forgiveness of interest by two lenders due under notes and as a result of the settlement of a note payable a one-time gain of $535,785, which was comprised of $57,500, $166,439 of accrued interest and $311,845 of derivative and liquidating liabilities eliminated due to the related convertible debt instrument being retired.
NOTE 6 –7 - SUBSEQUENT EVENTS
 
We have evaluated for disclosure purposes subsequent events.

On July 29,October 5, 2010, wethe Company issued to Asher Enterprises 229,885 shares of its free trading common stock in response to a conversion notice. The conversion notice was recognized as per the terms of the $30,000 convertible note that the Company entered into with Asher Enterprises in March, 2010. The shares issued reduced the principal amount due under the note by $6,000. These shares were issued at a price of $.026 per share.

On October 13, 2010 the Company entered into a letter agreementConvertible Promissory Note with Asher Enterprises, Inc. with a principal amount of $50,000. Terms of the receivernote are repayment of 150% of the principal amount from the date of the note up to 180 days after the date of the note. The note is due and payable on July 15, 2011. If the note remains unpaid at any time after the issue date, the holder has the option to convert the principal and accrued interest into shares of our Company stock at a conversion price equal to 61% of the “trading price” as described in the Note. These proceeds from this loan were used for both the purchase of inventory as well as Company operations.

On October 15, 2010, the Company issued to Asher Enterprises, Inc. 256,849 shares of its free trading common stock in response to a conversion notice. The Nutmeg Group, LLC pursuantconversion notice was recognized as per the terms of the $30,000 convertible note that the Company entered into with Asher Enterprises in March, 2010. The shares issued further reduced the principal amount due under the note by $7,500. These shares were issued at a price of $.029 per share.

On October 27, 2010, the Company issued to whichAsher Enterprises, Inc. 383,142 shares of its free trading common stock in response to a conversion notice. The conversion notice was recognized as per the receiver agreedterms of the $30,000 convertible note that the Company entered into with Asher Enterprises in March, 2010. The shares issued further reduced the principal amount due under the note by $10,000. These shares were issued at a price of $.026 per share.

On October 29, 2010, the Company issued to accept $200,000Blue Bamboo HK, Inc. 500,000 shares of its restricted common stock to satisfy in full settlementthe $25,000 balance due Blue Bamboo HK, Inc. relating to the Company’s purchase of our obligationsits Payment Gateway in November of 2009. These shares were issued at a price of $.05 per share.

On November 3, 2010, the Company issued to Asher Enterprises, Inc. 295,019 shares of its free trading common stock in response to a conversion notice. The Nutmeg Group, LLC under a $200,000conversion notice was recognized as per the terms of the $30,000 convertible note that the Company entered into with Asher Enterprises, Inc. in March, 2010. The shares issued further reduced the principal amount secured convertible note dated September 26, 2006 and a $57,500 principal amount secured convertible note dated October 30, 2006 which are referred to elsewhere herein as the Nutmeg Note.  Our agreement with the receiver provides that we are to pay the amount in five tranches between August 12, 2010 and September 10, 2010.  We made the first payment as required and are using the funds available to usdue under the H.E.B. LLC credit line to satisfy this obligation.note by $6,500, satisfying the note in full, and also included $1,200 worth of interest due on the note. These shares were issued at a price of $.026

 
1310

 
 

Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations.
 
Certain statements in this “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and elsewhere in this quarterly report on Form 10-Q constitute “forward-looking statements.” Forward-looking statements are statements that are not historical, including statements regarding management’s intentions, beliefs, expectations, representations, plans or predictions of the future and are typically identified by words such as “believe,” “expect,” “anticipate” “intend,” “estimate,” “may,” “will,” “should,” and “could.”  These forward-looking statements involve numerous risks and uncertainties that could cause our actual results to be mate rially differentmaterially diff erent from those set forth in the forward-looking statements including, without limitation, our ability to implement our business plan and generate revenues, our ability to raise sufficient capital to fund our operations and pay our obligations as they become due, economic, political and market conditions and fluctuations, government and industry regulation, U.S. and global competition and the other additional risks and uncertainties that are set forth in the Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2009 as filed with the Securities and Exchange Commission. The risk factors described in our Form 10-K are not the only risks we face.  Additional risks and uncertainties not currently known to us or that we deem immaterial also may materially adversely affect our business, financial condition and/or operating results.   We assume no obligation to update any forward-looking statements as a result of new information or future events or d evelopments,developments , except as required by law. The following discussion should also be read in conjunction with the Consolidated Financial Statements and Notes thereto appearing elsewhere in this report.

Overview

We are a valued added provider of payment transaction processing platforms and equipment marketed to and utilized by traditional “brick and mortar”, and Internet e-commerce merchants and those using mobile or wireless devices to conduct business. We operate through our wholly owned subsidiary RFN.  Our companyCompany websites are www.securedfinancialnetwork.com and www.redfinnet.com www.redfinnet.com..

RFN markets its products and services through the branded name RedFin Network.  These products and services today include:

·Blue Bamboo H-25Blue Bamboo H-50 Wireless all-in-one transaction terminal
·Blue Bamboo P-25 printer and printer card reader device
·Blue Bamboo Blue Box table pay restaurant solution
·Blue Bamboo PCI Compliant and Visa certified Payment Gateway
·
RedFin Sidebar QuickBooksâ interface
·
RedFinRedfin Windowsâ based Desk-top Terminal
·HIOPOS Retail and Hospitality touch-screen register

All of the transaction products are integrated with the Payment Gateway, which connects merchants utilizing IP based terminals and wireless devices using Bluetooth, Ethernet, and GPRS to acquiring processors and banks for approval or denial of credit and debit card charges.  To date the Redfin Network has integrated and certified 15 processing platforms.

The RedFin Payment Gateway, servicing over 3,5004,500 merchants today is a customized credit/debit card-processing platform serving as the connection between the customers at point-of-sale to the financial networks for the acceptance of card payment by merchants.  Third party providers in compliance with financial institutions process most card transactions worldwide.  The Payment Gateway processes all credit card types, which include Visa, MasterCard, American Express, Discover, JCB, and EBT through transaction terminals, virtual terminals, and wireless mobile devices.  The Payment Gateway received its PCI/DSS Compliance in October 2008 and is listed on the Visa’s approved Payment Gateway list.list as of March 2010.  Redfin just completed is PCI/DSS Compliance audit for its annual renewal for 2011.

The PCI/DSS Standard was developed by the major credit card associations as a guideline to help organizations that process card payments prevent credit card fraud, cracking and various other security vulnerabilities and threats. A company processing, storing, or transmitting payment card data must be PCI compliant or risk losing their ability to process credit card payments and being audited and/or fined. Merchants and payment card service providers must validate their compliance periodically.

The Blue Bamboo Products and Redfin Payment Gateway are marketed today through 130147 non-exclusive reseller agreements with ISOsISO’S (Independent Sales Organizations) and VARsVAR’s (Value Added Resellers) selling products and merchant services to end customers throughout the U.S.  Revenue is generated through sales of terminal products, by monthly data plans required to operate wireless products, licensing fees for software and per transaction fees charged for each transaction passing through the Payment Gateway to end acquiring processors such as Vital, Global all First Data Networks, Paymentech, Heartland, Valutec and others already integrated with the Payment Gateway.  All Internet merchants, certain brick and mortar merchants using IP based transaction terminals, and mobile wireless transaction devices require a gateway to pass transactions from their customer’s use of a payment form to the acquiring bank/processor.

11

Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations. - continued
Overview - continued
The Payment Gateway is also re-branded for other large associations requiring their own name recognition by the ISO/Merchant customer base. Currently weWe currently provide private labellabeling of the Payment Gateway for 1825 transaction-processing providers.

14


Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations - continued
In late 2009 RedFin became a preferred vendor of Chase Paymentech for direct sale and deployment of Blue Bamboo products operating on the RedFinRedfin Network through Chases 300 agent internal network in Dallas.  We haveto its customers requiring wireless products and services.  The Company has expanded ourits relationship with Chase to include all of Chase’s internal sales offices in the U.S.  Orders for RedFinRedfin equipment and services have more than doubled since the first1st quarter of 2010.and continued growth is projected through 2011.

During 20092010 RedFin has delivered over 1000nearly 2000 Blue Bamboo P-25 printer/card readers to Arvato Services, provider of logistic services to Intuit for their Go-Payment mobile transaction platform.  In addition, RFN during 2009 became the provider of the same printer/card reader for Aircharge, a Pipeline Data Company, providing a mobile platform for processing through all major cell phones.   We continueThe Company continues to receive orders from both companies and expects orders to grow quarter after quarter in 2010 have exceeded the orders received during the same period in 2009. We expect this trend to continue.and beyond

In May of 2010 RedFinRedfin became the exclusive distributor for ICG Software, based in Spain, of its HIOPOS point-of-sale retail and hospitality touch screen register system.  The HIOPOS is exclusively integrated with the RedFinRedfin Payment Gateway (www.hiopos.us) and will be sold through our current reseller group.
 
The Payment Gateway has incorporated a shopping cart emulator, which allows Internet merchants currently using other competitive Payment Gateway’s to integrate with the RedFin Network in a quick and efficient manner without disruption of their business.  The shopping cart emulator has integrated the top 120 carts currently used by Internet merchants.

RedFinRedfin has developed a Windows based software for its Blue Bamboo P-25 printer and card-reader for use with PCsPC’s allowing for processing of credit/debit card, check, ACH, Check21 transactions.  It has also developed the RedFin Sidebar allowing merchants to directly interface the RedFin Payment Gateway with QuickBooks.

RedFinRedfin in November 2009 entered into Agreement to purchase the Payment Gateway owned by Blue Bamboo USA, Inc. RedFinand has completed this transaction.  Redfin also entered into hosting agreement with ZZ Servers, operator of a very dynamic gateway hosting facility allowing for 99.9% up time for transaction processing with internal and geographic redundancy in case of power outage or natural disaster.

WeThe Company will continue ourits objective to keep a low cost efficient overhead by outsourcing warehousing, hosting, customer and technical support, while controlling all product deployment internally.  All Level 1 and 2 customer service related questions have also been outsourced to Card Group with a 24/7 resolution of customer trouble tickets in less than 15 minutes.  Level 3 technical support is provided internally and by Power-It-Up.

Results of Operation for the Three Months Ended JuneSeptember 30, 2010 Compared to the Three Months Ended JuneSeptember 30, 2009 and the SixNine Months Ended JuneSeptember 30, 2010 Compared to the SixNine Months Ended JuneSeptember 30, 2009

We generate revenues from the sale of the Blue Bamboo wireless terminals, our recurring monthly data plans and sales of our RedFin Gateway transaction platform.  Our revenue increased approximately 120%112% and approximately 105%108%, respectively, in the three months and sixnine months ended JuneSeptember 30, 2010 compared to the same periods in 2009. The increase in sales was attributable to the sales of our Blue Bamboo wireless terminals, the associated product accessories, and the sales of the data plans required to operate the terminals.
 
Our cost of goods sold includes the payment processing terminals we sell as well as the recurring expenses to maintain the service to the terminals. Our cost of goods also includes our labor expenses to administer the gateway as well as the monthly licensing fees associated with maintaining and operating our payment gateway. Our cost of goods sold as a percentage of revenues was approximately 69%67% for the three months ended JuneSeptember 30, 2010 as compared to approximately 84%78% for the comparable period in 2009, and approximately 67% for the sixnine months ended JuneSeptember 30, 2010 as compared to 83% for the sixnine months ended JuneSeptember 30, 2009.  The decrease in our cost of goods sold as a percentage of revenues in the 2010 periods as compared to the 2009 periods reflects our increased sales of product combined with a more cost efficienteffic ient use of our peop lepeople and assets to create those sales. Another factor that is positively impacting our cost of goods sold is the purchase of Blue Bamboo USA in the fourth quarter of 2009. This acquisition has significantly lowered the monthly cost of operating and maintaining out payment gateway.
 
 
1512

 
 
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations Operations. - continued
Results of Operation for the Three Months Ended September 30, 2010 Compared to the Three Months Ended September 30, 2009 and the Nine Months Ended September 30, 2010 Compared to the Nine Months Ended September 30, 2009 - continued
 
Total operating expenses for the three and sixnine months ended JuneSeptember 30, 2010 decreased approximately 4%18% and 9% respectively in each period from the comparable periods in 2009, and included the following:

 ● 
administrative expenses, which includesinclude rent, salaries and general overhead costs, increased approximately 58%19% and approximately 35%27%, respectively, for the three and sixnine months ended June 30,2010September 30, 2010 from the comparable periods in 2009 as a result of increased staffing and administrative expenses due to increased sales. We anticipate that administrative expenses may continue to increase in the final sixthree months of this year2010 as additional sales and support staff are brought on board to handle our increased sales,
 
 ● Depreciation and amortization expenses increased in the secondthird quarter of 2010 and was primarily impacted by the amortization of our purchase of Blue Bamboo USA as well as the depreciation costs associated with the development of certain company software products,

 ● professional and consulting fees, which include sales and marketing consultants as well as investor relations services, decreased approximately 71%68% and approximately 57%61%, respectively, in the three and sixnine months ended JuneSeptember 30, 2010 from the comparable periods in 2009 as a result of performing a greater percentage of the professional and consulting work in house as revenues increase and hiring of additional staff when possible. We anticipate that professional and consulting fees should continue to decrease during the balance of 2010, and

 ● Interest expense decreased approximately 40%49% in the secondthird quarter of 2010 and approximately 23%32% for the sixnine months ended JuneSeptember 30, 2010 from the comparable periods in 2009. Both of these decreases were primarily due to non-recurring deferred financing fees, interest charges, and the amortization of fees relating to borrowings in 2009 that were not incurred in 2010.

In JuneOn September 30, 2010 we sold our Enovii License to three partiesthe Company paid off the Secured Convertible Promissory Note with the Nutmeg Group, LLC. Terms of this payment resulted in exchange for athe forgiveness of accounts payable due one$57,500 in principal, forgiveness of $166,439 of accrued interest, and the partiesextinguishment of $311,845 in derivative and accrued but unpaid interest on notes due the other two parties which totaled $211,316 in the aggregate.  In 2007 we had previously taken an impairment of $400,000 which represented the original purchase price of the license as well as a $15,000 prepaid license fee.liquidating liabilities. As a result, of the previous impairment, we recognized a one-time non-cash gain in the secondthird quarter of 2010 in the amount of $211,316$535,785 on this transaction.  Other income for both the three and sixnine months ending JuneSeptember 30, 2010 primarily includes thisinclude one-time gaingains in the second quarter of $211,316 from the sale of the Envoii license as well as a one-time gain of $129,787 from the forgiveness of interest  by two lenders due under notes .and the $535,785 sum recognized in the third quarter.

We report non-cash income or expense on derivative and liquidating liabilities each quarter as result of the price changes in our stock each quarter and the impact this stock price change has on our convertible debt. The difference in fair value of the derivative liabilities between the date of their issuance and their measurement date has been recognized as part of other income (expense).  These non-cash items can significantly impact our results of operations.

Net profitincome for the three months ended JuneSeptember 30, 2010 was $102,331$346,427 compared to a net loss of $(343,949)$(297,875) for the comparable period in 2009, and our net lossincome for the sixnine months ended JuneSeptember 30, 2010 decreased approximately 72%of $175,271 was an improvement of $1,074,756 over the net loss of $(899,485) from the comparable period in 2009. The decrease in the net loss was attributable to increased sales of products and services and also a one-time non-cash gain in the second quarter of $211,316 due to the sale of the Company’s Envoii license for which was an impairment reserve was taken in a previous period and also $129,787 relating to the elimination of previously accrued interest on two notes that was voluntarily forfeited. A one-time non cash gain of $535,785 was al so taken in the third quarter of 2010 relating to the successful renegotiation and payoff of the convertible notes with the Nutmeg Group, LLC. This third quarter gain was comprised of $57,500 in principal debt reduction, $166,439 in forfeited interest, and $311,845 in the extinguishment of derivative and liquidated liabilities.

Liquidity and Capital Resources
 
Liquidity is the ability of a company to generate adequate amounts of cash to meet the company's needs for cash.  At JuneSeptember 30, 20092010 we had a cash of $27,788$26,854 and working capital deficit of $4,418,381$3,861,088 as compared to cash on hand of $4,009 and a working capital deficit of $4,830,598 at December 31, 2009. On June 23, 2010 the Company entered into a credit line agreement with H.E.B. LLC in the amount of $400,000. As of JuneSeptember 30, 2010 the principal amount owed under this line was $30,000.$243,000. Outstanding balances on this line of credit will accrue at 14% per annum. This credit line also becomes due on December 31, 2012.  As described laterearlier in this report, we are usingused a portion of the availability under this credit line to satisfy obligations under the Nutmeg Note.

We had total assets of $431,224$315,737 at JuneSeptember 30, 2010 as compared to $625,957 at December 31, 2009. This overall decrease in total assets is primarily due to decreases in our inventory and accounts receivable as we sell our inventory and increasesincrease our accounts receivable collection efficiency. The value of necessary inventory on hand decreased during the quarter as the speed of delivery from our supplier has increased. Whenever possible we ship directly from our supplier to our customers reducing expensive inventory as well as freight costs. We had total liabilities of $4,754,925$4,228,710 at JuneSeptember 30, 2010 as compared to $5,352,085 at December 31, 2009 which reflects decreases in all categories of liabilities including amounts due under accounts payable, notes payable, accrued expenses, derivative and liquidating liabilities, our lines of credit, and our secured convertible notes.

13

Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations. - continued
Liquidity and Capital Resources - continued
At JuneSeptember 30, 2010 our current assets decreased approximately $184,943$289,865 from December 31, 2009 and included decreasesincreases in bothcash of $22,845, accounts receivable of $6,122,$9,499, and employee advances of $5,834, and also decreases in inventory of $207,046.$313,837, and prepaid expenses of $14,206.  Our customary terms offered our customers are payment prior to shipment. Most of our sales transactions are pre-paid by credit card or ACH. We anticipate inventory levels to remain steady through the end of the year.  At JuneSeptember 30, 2010 we had employee advances of $8,171$5,834 which have been advanced for travel and operational expenses. We expect this balance to fall significantly upon the submission of timely filed expense reports.

At JuneSeptember 30, 2010 our current liabilities decreased approximately $597,160$1,259,375 from December 31, 2009, and consisted primarily of decreases in amounts due under our lines of credit ($283,084)68,084), notes payable ($184,732)486,186), and accounts payable ($94,720)97,676), and derivative and liquidating liabilities ($374,078).

16


Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations - continued
There was also a one-time reduction in short-term liabilities from reclassifying $136,000 of short-term notes payable to long-term notes payable as this debt was renegotiated in the second quarter of 2010.
  
At JuneSeptember 30, 2010, we had $1,754,454$1,453,000 of notes payable which includes:

 
$1,405,5001,259,000 principal amount of short-term notes (Container Financing Notes) issued in 2005, averaging 90 days, with a specific rate of return to acquire funds to invest in high yield activities.  At JuneSeptember 30, 2010 there is unpaid interest due and accruing in the amount of $1,060,400$1,117,112 on these notes, all of which are in default and accruing interest at 18% per annum,

 
$257,500136,000 principal amount of 18%long-term notes (Container Financing Notes) issued in 2005. These notes mature in various dates in 2012 and 2015. These notes carry no interest.
$30,000 principal amount of 8% note (Nutmeg Note)to Asher Enterprises, Inc. which was due on December 31, 2007. At June 30, 2010 the note is in default and there is unpaid interest due and accruing in the amount of $154,757.  In July 2010 we entered into a letter agreement with the receiver for The Nutmeg Group, LLC pursuant to which the receiver agreed to accept $200,000 in full settlement of our obligations under the Nutmeg Note.  Our agreement with the receiver provides that we are to pay the amount in five tranches between August 12, 2010 and September 10, 2010.  We made the first payment as required and are using the funds available to us under the H.E.B. LLC credit line to satisfy this obligation.,
$32,500 principal amount of 10% note which is due December,15, 2010. At JuneSeptember 30, 2010 there is unpaid interest due and accruing in the amount of $2,815.34,$1,328.  Subsequently, between October 2010 and November 2010 the note holder converted the principal amount under the note together with $1,200 of interest under the note into an aggregate of 1,164,895 shares of our common stock, thereby satisfying the note in full,

 $30,000 principal amount of 8% note which is due December, 2010. At June 30, 2010 there is unpaid interest due and accruing in the amount of $723.39,

 $25,000 principal amount of a non-interest bearing note due October 2010 payable in shares of our common stock valued at the then fair market value or cash to Blue Bamboo HK relating to the purchase of our payment gateway, Subsequent to September 30, 2010 this note has been completely satisfied by the issuance of 500,000 shares of the Company’s restricted common stock.

 $3,000 principal amount of a non-interest bearing notedeposit due to a customer of RedFin. These funds are held as a deposit against future gateway services to be rendered, and $954 principal amount of non-interest bearing notes due to officers of our company.

In addition, in June 2010 we converted $108,000 owed to H.E.B., LLC under other notes into 1,136,842 shares of our common stock at a conversion price of $0.095 per share.  We were also able to renegotiate our credit line with Commercial Holding, AG by satisfying $425,584 outstanding under the line through the issuance of 4,479,827 shares of our common stock at a conversion price of $0.095 per share and extending the due date of the obligation from December 31, 2010 to December 31, 2012.
 
We do not have any commitments for capital expenditures.   We do not have sufficient working capital to fund our ongoing operations and satisfy our debt obligations absent a significant increase in our revenues.  While we were able to establish thea new $400,000 credit line with H.E.B., LLC in June 2010 and significantly reduce other outstanding debt through the issuance of equity, our sources of cash are the availability of funds under the H.E.B., LLC line of credit and cash on hand. This credit line matures on December 31, 2012.

The remaining amount owed Commercial Holding, AG at JuneSeptember 30, 2010 under thatour credit line is $850,000 which is the maximum amount of the$852,000.  This credit line.  Interest under this note, which is dueline matures on December 15, 2012 provides for a repayment of 150% of the principal and is convertible at a per share price equal to 58% of the fair market value of our common stock, is payable quarterly
beginning in October31, 2012. In the event we should fail to pay the interest or principal when due under the Commercial Holding, AG line of credit which would result in an event of default, or if any other events should occur which would otherwise result in an event of default under the agreement, the amounts due under the credit line would become immediately due and payable.  If we were unable to pay these amounts, the lender could seek to foreclose on the assets of our subsidiary which represents substantially all of our operations.  

Our sources of working capital are limited to our cash on hand and availability under the H.E.B., LLC credit line.  We continue reply on short terms loans to fund our daily operations and to meet payroll. As sales have increased the demand to borrow additional funds is decreasing. We continue to work with a number of potential lenders to provide funding for both operations and product inventory. There is no assurance that we will be able to obtain funds at favorable terms to us, if at all. In addition, under the terms of the Asher Enterprises, Inc. $50,000 note entered into in October 2010, we have granted the lender a right of first refusal for future offerings as well as anti-dilution rights which could adversely impact our results of o perations in future periods if triggered.  As described elsewhere herein, we do not have sufficient funds to pay our outstanding debt obligations which are approximately $4,754,925$4,228,710 at JuneSeptember 30, 2010. We will need to raise capital to satisfy our debt obligations.  If we are unable to raise the necessary capital, we could be forced to curtail some or all of our oper ationsoperations and it is likely that investors would lose their entire investment in our company.
 
14

Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations. - continued
Going Concern

Our financial statements have been prepared on the basis that we will operate as a going concern, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business.  We have incurred net losses each year since inception and have relied on the sale of our securities from time to time and loans from third parties to fund our operations.  These recurring operating losses have led our independent registered public accounting firm Sherb & Co, LLP to include a statement in its audit report relating to our audited consolidated financial statements for the years ended December 31, 2009 and 2008 expressing substantial doubt about our ability to continue as a going concern.  Our ability to continue as a going concern is dependent upon our ability to obtain the necessarynecessar y financing to meet our obligations and repay our liabilities when they become due and to generate profitable operations in the future.  We plan to continue to provide for our capital requirements through the sale of equity securities, however, we have no firm commitments from any third party to provide this financing and we cannot assure you we will be successful in raising working capital as needed.  There are no assurances that we will have sufficient funds to execute our business plan, pay our obligations as they become due or generate positive operating results.

17

Item 3.Quantitative and Qualitative Disclosures About Market Risk.
 
Not applicable to a smaller reporting company.
 
Item 4.Controls and Procedures.
 
Evaluation of Disclosure Controls and Procedures.  We maintain "disclosure controls and procedures" as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”).  In designing and evaluating our disclosure controls and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met.  Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures.  The design of any disclosure controls and procedures is also based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Under the supervision and with the participation of our management, including Jeffrey Schultz, our Chief Executive Officer, and Michael Fasci, our Chief Financial Officer, we conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this report (the “Evaluation Date”). Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded, as of the Evaluation Date, that our disclosure controls and procedures are not effective such that the information relating to us required to be disclosed in our reports that are filed with the Securities and Exchange Commission (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms, and (ii) is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.  As disclosed in our Annual Report on Form 10-K for the year ended December 31, 2009, during the preparation of the report management was made aware of certain disclosures in 2009 that while made, were not made on a timely basis under the Exchange Act. To remediate this material weakness in disclosure controls and procedures, we are implementing enhanced practices to ensure that all transactions that may potentially fall under the disclosure rules are reported in a timely fashion.  While we have made improvement in these practices during the three months ended JuneSeptember 30, 2010, these improvements did not impact our internal control over financial reporting and we have not completed all necessary remedial actions.
 
Due to the small size and limited financial resources, our Chief Executive Officer and Chief Financial Officer are the only individuals involved in the accounting and financial reporting. Furthermore, our CEO performs his duties in Florida while our CFO performs his in Massachusetts. As a result, there is no segregation of duties within the accounting function, leaving all aspects of financial reporting and physical control of cash in the hands of the same individual, our CFO.  This lack of segregation of duties represented a material weakness in our internal control over financial reporting at December 31, 2009 and this weakness has not been corrected since year end.   The incomplete nature of the remedial actions related to our disclosure controls and procedures together with the continuing mat erial weaknesses in our internal controls over financial reporting led our management to conclude that we had material weaknesses in our disclosure controls and procedures at the Evaluation Date.  Until such remedial actions are complete, it is likely that we will have continuing material weaknesses in our disclosure controls and procedures.

Changes in Internal Control over Financial Reporting.  There were no changes in our internal control over financial reporting that occurred during the last fiscal quarter of the period covered by this report that have materially affected or are reasonably likely to materially affect our internal control over financial reporting. 
 
15

PART II – OTHER INFORMATION
 
Item 1.Legal Proceedings.
 
None. 
 
Item 1A.Risk Factors.
 
Not applicable to smaller reporting companies.
 
Item 2.Unregistered Sales of Equity Securities and Use of Proceeds.Proceeds
 
On June 30,July 29, 2010, wethe Company issued to H.E.B. LLC 1,136,842Asher Enterprises, Inc. 265,957 shares of our common stock. These shares were issued in exchange for, and the retirement of, $108,000 of outstanding debt due to HEB under two unpaid notes due from our company. These shares were issued at a price of $.095 per share which exceeded the fair market value of ourits common stock onupon the dateconversion of $7,500 of the agreement.principal amount of a $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009.  The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act of 1933 (the “Securities Act”) in reliance on an exemption provided by Section 4(2)3(a) (9) of that act.

On June 30,August 4, 2010, wethe Company issued to Commercial Holding, AG 4,479,827Asher Enterprises, Inc. 265,957 shares of our common stock. These shares were issued in exchange for $425,584 of principal and interest due on the Company’s credit line with Commercial Holding, AG. These shares were issued at a price of $.095 per share which exceeded the fair market value of ourits common stock onupon the dateconversion of issuance.$7,500 principal amount of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 3(a) (9) of 1933that act.

On August 10, 2010, the Company issued to Asher Enterprises, Inc. 178,891 shares of its common stock upon the conversion of $6,000 of principal amount of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 3(a) (9) of that act.

On August 16, 2010, the Company issued to Asher Enterprises, Inc. 166,667 shares of its common stock upon the conversion of $6,000 principal amount of the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 3(a) (9) of that act.

On August 24, 2010, the Company issued to Asher Enterprises, Inc. 187,179 shares of its common stock upon the conversion of $5,500 principal amount and $1,800 of interest due under the $45,000 convertible note that the Company entered into with Asher Enterprises, Inc. in December 2009. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 3(a) (9) of that act.

On October 5, 2010, the Company issued to Asher Enterprises 229,885 shares of its common stock upon the conversion of $6,000 principal amount of the $30,000 convertible note that the Company entered into with Asher Enterprises in March, 2010. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 3(a) (9) of that act.

On October 15, 2010, the Company issued to Asher Enterprises, Inc. 256,849 shares of its common stock upon the conversion of $7,500 principal amount of the $30,000 convertible note that the Company entered into with Asher Enterprises in March, 2010. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 3(a) (9) of that act.

On October 27, 2010, the Company issued to Asher Enterprises, Inc. 383,142 shares of its common stock upon conversion of $10,000 principal amount of the $30,000 convertible note that the Company entered into with Asher Enterprises in March, 2010. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 3(a) (9) of that act.

On October 29, 2010, the Company issued to Blue Bamboo HK, Inc. 500,000 shares of its restricted common stock to satisfy in full the $25,000 balance due Blue Bamboo HK, Inc. relating to the Company’s purchase of its Payment Gateway in November of 2009. These shares were issued at a price of $.05 per share.  The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 4(2) of that act.

 
1816

 
 
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds - continued

 
On November 3, 2010, the Company issued to Asher Enterprises, Inc. 295,019 shares of its common stock upon conversion of $6,500 principal amount and $1,200 of interest due under the $30,000 convertible note that the Company entered into with Asher Enterprises, Inc. in March, 2010. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 3(a) (9) of that act.

Item 3.Defaults Upon Senior Securities.

None. 
 
Item 4.(Removed and Reserved)
 
Item 5.Other Information.

On June 23,October 13, 2010 borrowed $50,000 from Asher Enterprises, Inc. under a principal amount Convertible Promissory Note which is due on July 15, 2011.  Under the terms of the note, interest is payable at 8% per annum.  We have the right to prepay the note during the first 180 days of the term at 150% of the principal amount of the note plus any accrued and unpaid interest.  We have agreed to certain negative covenants while the note is outstanding, including, but not limited to, we entered intoagreed not to borrow any additional amounts while the note is outstanding without the lender’s prior consent.  In addition, we granted the lender a Credit Line Agreement with HEB, LLC with an initial credit limit12 month right of $400,000. Interest on outstanding balances will accruefirst refusal for future offerings of our securities.

The note is convertible at any time at the rateoption of 14% per annum and is payable quarterly beginning on October 1, 2010. This line of credit is due and payable on December 31, 2012.

On June 30, 2010 we enteredthe lender into an amendmentshares of our credit line agreement with Commercial Holding AG under whichcommon stock at a variable conversion price of 61% of the duemarket value of our common stock calculated at the average of the lowest three trading price for the 10 trading days prior to the date of the credit line was extendedconversion notice.  The exercise price is subject to December 31, 2012adjustment if at any time we issue or sell any shares of our common stock, including the granting of options (excluding employee stock option plans), warrants or other rights to acquire common stock, or the issuance of any other securities which are convertible into shares of our common stock, at a price less than the then conversion price per share.  In that event, the conversion price would adjust to such lower amount.  The note is not convertible to the extent that (i) the number of shares of our common stock beneficially owned by the lender and interest is now payable atits affiliates and (ii) the ratenumber of 7% per annum with quarterly interest payments beginning on October 1, 2010.shares of our common stock issuable upon the conversion of the note would result in the beneficial ownership the lender of more than 4.99% of our then outstanding common stock. This ownership limitation can be waived by the lender upon 61 days notice to us.

On June 30, 2010 we entered into an Asset Purchase Agreement with Alexas Entertainment, Inc., H.E.B. LLCThere were no finder’s fee or commissions paid and Commercial Holding, AG pursuant to which we sold  our Envoii License tono other concessions given at issuance. We paid the buyers.  In November 2006, as amended in February 2007, we acquired the Enovii License, whichlender’s counsel $3,000 for document preparation.  The purchaser was an exclusive license agreementaccredited or otherwise sophisticated investor who had such knowledge and experience in business matters and was capable of evaluating the merits and risks of the prospective investment in our securities. The recipient had access to provide e-commerce transaction processing through a proprietary ‘bank-grade’ electronic-vaultbusiness and electronic-wallet based payment processing system,financial information concerning our company. The issuance was exempt for $385,000.  In addition, $15,000 was prepaid asregistration under the Securities Act of 1933 in reliance on an annual maintenance fee with regard toexemption provided by Section 4(2) of that act. These proceeds from this electronic payment processing system, uponloan were used for both the purchase of the license agreement.  The total consideration for the purchase was $211,315.57, which included a forgiveness by Alexas En tertainment of $18,837 in accounts payable due that company, a forgiveness by H.E.B. LLC of an aggregate of $32,693.15 in accrued but unpaid interest due it under notes from our company and a forgiveness by Commercial Holdings, AG of accrued but unpaid interest of $159,785.42 due under the credit line with that company. Theinventory as well as Company had previously taken an impairment in 2007 for the full amount of the $385,000. As a result of the previous impairment, the Company recognized a gain in the quarter accounted for as “other income” in the amount of $211,316.operations.
 
On July 29, 2010 we entered into a letter agreement with the receiver for The Nutmeg Group, LLC pursuant to which the receiver agreed to accept $200,000 in full settlement of our obligations to The Nutmeg Group, LLC under a $200,000 principal amount secured convertible note dated September 26, 2006 and a $57,500 principal amount secured convertible note dated October 30, 2006.  Our agreement with the receiver provides that we are to pay the amount in five tranches between August 12, 2010 and September 10, 2010.  We made the first payment as required and are using the funds available to us under the H.E.B. LLC credit line to satisfy this obligation.
Item 6.Exhibits.
 
Exhibit No.Description 
  
10.20
  
10.21October 13, 2010*
  
31.1
  
  
  
 
* Filed herewith

SIGNATURES

 
 
 
1917

 

SIGNATURES
 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

   
 SECURED FINANCIAL NETWORK, INC.
   
Date: August 16,November 17, 2010By:  /s/ Jeffrey L. Schultz
 Jeffrey L. Schultz
 Title: President, CEO

   
   
Date: August 16,November 17, 2010By:  /s/ Michael Fasci
 Michael Fasci
 Title: Chief Financial Officer

 
 
 
 
 
 
 

2018