U.S. SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

Quarterly Report Under the Securities Exchange Act of 1934

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For Quarter Ended: SeptemberJune 30, 2020

2021

OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number: 333-207889

GROWGENERATION CORPORATION

(Exact name of small business issuer as specified in its charter)

Colorado46-5008129
Colorado46-5008129
(State of other jurisdiction

of incorporation)
(IRS Employer

ID No.)

930 W 7th Ave,

5619 DTC Parkway, Suite A

Denver,900

Greenwood Village, Colorado 80204

80111

(Address of principal executive offices)

(800)935-8420

(Issuer’s Telephone Number)

Securities registered pursuant to Section 12(b) of the Act: 

Title of each classTrading symbolName of each exchange on which registered
Common Stock, par value $0.001 per shareGRWGThe NASDAQ Stock Market LLC

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒ No ☐ 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒ 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days: Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”, “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filerAccelerated filer
Non-accelerated filerSmaller reporting company
Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐




Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of November 11, 2020,August 12, 2021 there were 48,980,111 59,607,234 shares of the registrant’s common stock issued and outstanding. 





TABLE OF CONTENTS

Page No.
Page No.
23
40
40
42
42
42
42
42
42
43
44

i


i


PART I – FINANCIAL INFORMATION


ITEM 1. FINANCIAL STATEMENTS


GROWGENERATION CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

  September 30,
2020
  December 31,
2019
 
  (Unaudited)    
ASSETS      
Current assets:      
Cash $55,347,450  $12,979,444 
Accounts receivable (net of allowance for credit losses of $364,262 and $291,372, respectively)  5,246,521   4,455,209 
Inventory, net  37,847,421   22,659,357 
Prepaid expenses and other current assets  5,537,083   2,549,559 
Total current assets  103,978,475   42,643,569 
         
Property and equipment, net  4,488,922   3,340,616 
Operating leases right-of-use assets, net  8,109,184   7,628,591 
Deferred income taxes  -   - 
Intangible assets, net  864,219   233,280 
Goodwill  21,925,084   17,798,932 
Other assets  336,149   377,364 
TOTAL ASSETS $139,702,033  $72,022,352 
         
LIABILITIES & STOCKHOLDERS’ EQUITY        
Current liabilities:        
Accounts payable $11,452,252  $6,024,750 
Other accrued liabilities  119,810   - 
Payroll and payroll tax liabilities  1,943,328   1,072,142 
Customer deposits  2,469,581   2,503,785 
Sales tax payable  901,900   533,656 
Income taxes payable  1,927,805   - 
Current maturities of operating leases liability  2,037,537   1,836,700 
Current maturities of long-term debt  88,049   110,231 
Total current liabilities  20,940,262   12,081,264 
         
Operating leases liability, net of current maturities  6,307,463   5,807,266 
Long-term debt, net of current maturities  189,333   242,079 
Total liabilities  27,437,058   18,130,609 
         
Commitments and contingencies        
         
Stockholders’ Equity:        
Common stock; $.001 par value; 100,000,000 shares authorized; 48,412,292 and 36,876,305 shares issued and outstanding, respectively  48,412   36,876 
Additional paid-in capital  115,285,993   60,742,055 
Accumulated deficit  (3,069,430)  (6,887,188)
Total stockholders’ equity  112,264,975   53,891,743 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY $139,702,033  $72,022,352 

See Notes to the Unaudited

(in thousands)

 June 30,
2021
December 31,
2020
 (Unaudited) 
ASSETS  
Current assets:  
Cash and cash equivalents$67,155 $177,912 
Marketable securities57,357 
Accounts receivable, net4,377 3,901 
Notes receivable, current4,535 2,612 
Inventory, net95,937 54,024 
Income taxes receivable655 
Prepaids and other current assets26,286 11,125 
Total current assets255,647 250,229 
Property and equipment, net10,455 6,475 
Operating leases right-of-use assets, net31,661 12,088 
Notes receivables, net of current portion1,371 1,200 
Intangible assets, net44,279 21,490 
Goodwill108,740 62,951 
Other assets694 301 
TOTAL ASSETS$452,847 $354,734 
LIABILITIES & STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable$36,481 $14,623 
Accrued liabilities2,639 672 
Payroll and payroll tax liabilities4,412 2,655 
Customer deposits6,793 5,155 
Sales tax payable2,046 1,161 
Income taxes payable1,846 
Current maturities of lease liability5,464 3,001 
Current portion of long-term debt83 83 
Total current liabilities59,764 27,350 
Deferred tax liability1,697 750 
Operating lease liability, net of current maturities27,427 9,479 
Long-term debt, net of current portion106 158 
Total liabilities88,994 37,737 
Stockholders’ Equity:
Common stock60 57 
Additional paid-in capital353,575 319,582 
Retained earnings (deficit)10,218 (2,642)
Total stockholders’ equity363,853 316,997 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY$452,847 $354,734 
The accompanying notes are an integral part of these Condensed Consolidated Financial Statements.


1



GROWGENERATION CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTSTATEMENTS OF OPERATIONS

(in thousands, except per share amounts)
(Unaudited)

  Three Months Ended
September 30,
  Nine Months Ended
September 30,
 
  2020  2019  2020  2019 
             
Sales $55,007,475  $21,778,487  $131,440,820  $54,349,092 
Cost of sales  40,436,707   15,276,906   96,338,467   38,340,670 
Gross profit  14,570,768   6,501,581   35,102,353   16,008,422 
                 
Operating expenses:                
Store operations  4,972,058   2,744,199   12,523,594   7,360,525 
General and administrative  857,943   803,707   3,244,682   1,928,020 
Share based compensation  1,022,137   553,492   6,324,109   1,075,735 
Depreciation and amortization  443,578   247,715   1,270,398   538,847 
Salaries and related expenses  2,175,276   1,020,627   5,944,427   2,449,733 
Total operating expenses  9,470,992   5,369,740   29,307,210   13,352,860 
                 
Income from operations  5,099,776   1,131,841   5,795,143   2,655,562 
                 
Other income (expense):                
Interest expense  (142)  (141,277)  (19,728)  (392,063)
Interest income  47,562   60,973   72,605   95,256 
Other income (expense)  (34,062)  (1,838)  (75,149)  (17,635)
Total non-operating income (expense), net  13,358   (82,142)  (22,272)  (314,442)
                 
Net income before taxes  5,113,134   1,049,699   5,772,871   2,341,120 
Provision for income taxes  (1,775,801)  -   (1,955,113)  - 
Net Income $3,337,333  $1,049,699   3,817,758  $2,341,120 
                 
Net income per shares, basic $.07  $.03   .09  $.07 
Net income per shares, diluted $.06  $.03   .09  $.07 
                 
Weighted average shares outstanding, basic  47,878,011   35,707,788   41,477,438   31,523,679 
Weighted average shares outstanding, diluted  51,626,134   37,606,678   44,223,683   32,191,027 

See Notes to the Unaudited

 For the Three Months Ended June 30,For the Six Months Ended June 30,
 2021202020212020
Sales$125,885 $43,451 $215,907 $76,433 
Cost of sales90,172 31,866 154,817 55,902 
Gross profit35,713 11,585 61,090 20,531 
Operating expenses:
Store operations12,624 3,877 20,806 7,516 
Selling, general, and administrative10,563 4,431 17,968 11,496 
Depreciation and amortization2,917 468 4,971 827 
Total operating expenses26,104 8,776 43,745 19,839 
Income from operations9,609 2,809 17,345 692 
Other income (expense):
Other expense(8)(66)(46)(61)
Interest income36 40 25 
Interest expense(4)(13)(6)(20)
Total non-operating income (expense), net24 (79)(12)(56)
Net income before taxes9,633 2,730 17,333 636 
Provision for income taxes(2,920)(156)(4,473)(156)
Net income$6,713 $2,574 $12,860 $480 
Net income per share, basic$0.11 $0.07 $0.22 $0.01 
Net income per share, diluted$0.11 $0.06 $0.22 $0.01 
Weighted average shares outstanding, basic59,061 38,617 58,588 38,224 
Weighted average shares outstanding, diluted60,223 41,016 59,794 40,241 
The accompanying notes are an integral part of these Condensed Consolidated Financial Statements.

2

2


GROWGENERATION CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

THREE MONTHS AND NINE

SIX MONTHS ENDED SEPTEMBERJUNE 30, 2021 AND 2020

(in thousands)
(Unaudited) 

     Additional     Total 
  Common Stock  Paid-In  Accumulated  Stockholders’ 
  Shares  Amount  Capital  (Deficit)  Equity 
Balances, December 31, 2019  36,876,305  $36,876  $60,742,055  $(6,887,188) $53,891,743 
Common stock issued upon warrant exercise  191,235   191   509,928       510,119 
Common stock issued upon cashless warrant exercise  18,712   19   (19)  -   - 
Common stock issued upon cashless exercise of options  279,823   280   (280)  -   - 
Common stock issued in connection with business combinations  250,000   250   1,102,250   -   1,102,500 
Common stock issued for assets  23,982   24   100,800   -   100,824 
Common stock issued for services  50,000   50   (50)  -   - 
Common stock issued for share based compensation  519,333   519   1,759,913   -   1,760,432 
Share based compensation      -   2,208,646   -   2,208,646 
Net loss              (2,093,518)  (2,093,518)
Balances, March 31, 2020  38,209,300  $38,209  $66,423,243  $(8,980,706) $57,480,746 
                     
Common stock issued upon warrant exercise  80,646   81   282,180   -   282,261 
Common stock issued upon cashless exercise of warrants  77,907   78   (78)  -   - 
Common stock issued upon cashless exercise of options  29,792   30   (30)  -   - 
Common stock issued in connection with business combinations  107,500   107   705,093   -   705,200 
Common stock issued for assets  10,000   10   67,490   -   67,500 
Common stock issued for accrued compensation  324,674   325   717,206   -   717,531 
Common stock issued for share-based compensation  5,000   5   24,845   -   24,850 
Share-based compensation          1,162,055       1,162,055 
Net income              2,573,943   2,573,943 
Balances, June 30, 2020  38,844,819  $38,845  $69,382,004  $(6,406,763) $63,014,086 
 Sale of common stock, net of offering costs  8,625,000   8,625   44,611,040   -   44,619,665 
Common stock issued upon warrant exercise  87,823   88   271,665   -   271,753 
Common stock issued upon cashless exercise of warrants  570,172   570   (570)  -   - 
Common stock issued upon cashless exercise of options  164,438   164   (164)  -   - 
Common stock issued for share-based compensation  120,040   120   43,801   -   43,921 
Share-based compensation          978,217   -   978,217 
Net income              3,337,333   3,337,333 
Balances, September 30, 2020  48,412,292  $48,412  $115,285,993  $(3,069,430) $112,264,975 

See Notes to the Unaudited

Common StockAdditional
Paid-In Capital
Retained
Earnings (Deficit)
Total
Stockholders’ Equity
 SharesAmount
Balances, December 31, 202057,151 $57 $319,582 $(2,642)$316,997 
Common stock issued upon warrant exercise40 — 111 — 111 
Common stock issued upon cashless warrant exercise535 (1)— 
Common stock issued upon exercise of options— — 
Common stock issued upon cashless exercise of options— — — 
Common stock issued in connection with business combinations548 — 29,249 — 29,249 
Common stock issued for share based compensation300 — — — 
Common stock redeemed in litigation settlement(90)— — — 
Common stock redemption(96)— (3,954)— (3,954)
Share based compensation— — 1,187 1,187 
Net income— — — 6,147 6,147 
Balances, March 31, 202158,394 $58 $346,176 $3,505 $349,739 
Common stock issued upon warrant exercise216 — 224 — 224 
Common stock issued upon cashless warrant exercise119 — — — 
Common stock issued upon exercise of options460 1,729 — 1,730 
Common stock issued upon cashless exercise of options272 — — — 
Common stock issued in connection with business combinations101 3,938 — 3,939 
Share based compensation— — 1,508 — 1,508 
Net income— — — 6,713 6,713 
Balances, June 30, 202159,562 $60 $353,575 $10,218 $363,853 
3


Common StockAdditional
Paid-In Capital
Retained
Earnings (Deficit)
Total
Stockholders’ Equity
 SharesAmount
Balances, December 31, 201936,876 $37 $60,742 $(7,970)$52,809 
Common stock issued upon warrant exercise191 — 510 — 510 
Common stock issued upon cashless warrant exercise19 — — — 
Common stock issued upon cashless exercise of options280 — — — 
Common stock issued in connection with business combinations250 — 1,102 — 1,102 
Common stock issued for assets24 — 101 — 101 
Common stock issued for services50 — — — 
Common stock issued for share based compensation519 1,760 — 1,761 
Share based compensation— — 2,209 — 2,209 
Net loss— — — (2,094)(2,094)
Balances, March 31, 202038,209 $38 $66,424 $(10,064)$56,398 
Common stock issued upon warrant exercise81 — 282 — 282 
Common stock issued upon cashless warrant exercise78 — — — 
Common stock issued upon cashless exercise of options30 — — — 
Common stock issued in connection with business combinations108 — 705 — 705 
Common stock issued for assets10 — 67 — 67 
Common stock issued for services325 — 717 — 717 
Common stock issued for share based compensation— 25 — 25 
Share based compensation— — 1,162 — 1,162 
Net income— — — 2,574 2,574 
Balances, June 30, 202038,846 $38 $69,382 $(7,490)$61,930 
The accompanying notes are an integral part of these Condensed Consolidated Financial Statements.



4


GROWGENERATION CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 2019

(Unaudited) 

     Additional     Total 
  Common Stock  Paid-In  Accumulated  Stockholders’ 
  Shares  Capital  (Deficit)  (Deficit)  Equity 
Balances, December 31, 2018  27,948,609  $27,949  $38,796,562  $(8,765,992) $30,058,519 
Common stock issued upon warrant exercise  172,500   172   1,552       1,724 
Common stock issued upon cashless exercise of options  228,890   229   (229)  -   - 
Common stock issued in connection with business combinations  344,553   345   998,406   -   998,751 
Common stock issued for prepaid services  50,000   50   95,950   -   96,000 
Common stock issued for accrued share-based compensation  100,000   100   210,100   -   210,200 
Share based compensation          (8,951)  -   (8,951)
Net income              229,421   229,421 
Balances, March 31, 2019  28,844,552  $28,845  $40,093,390  $(8,536,571) $31,585,664 
                     
Sales of common stock, net of fees  4,123,254   4,123   12,661,866   -   12,665,989 
Common stock issued upon warrant exercise  1,250,000   1,250   436,250   -   437,500 
Common stock issued upon cashless exercise of options  241,154   241   (241)  -   - 
Common stock issued in connection with business combinations  250,000   250   810,630   -   810,880 
Common stock issued for convertible debt  83,451   83   189,485   -   189,568 
Common stock issued for share-based compensation  42,500   42   35,758   -   35,800 
Share-based compensation          103,275   -   103,275 
Net income              1,062,000   1,062,000 
Balances, June 30, 2019  34,834,911  $34,834  $54,330,413  $(7,474,571) $46,890,676 
Common stock issued for convertible debt and cashless warrant exercise  1,175,157   1,175   2,214,528   -   2,215,703 
Common stock issued upon warrant exercise  299,963   300   824,906   -   825,206 
Common stock issued upon cashless exercise of options  35,824   36   (36)  -   - 
Common stock issued in connection with business combinations  300,000   300   1,529,700   -   1,530,000 
Common stock issued for accrued share-based compensation  6,250   7   23,941   -   23,948 
Share based compensation          255,135   -   255,135 
Net income              1,049,699   1,049,699 
Balances, September 30, 2019  36,652,105  $36,652  $59,178,587  $(6,424,872) $52,790,367 

See Notes to the Unaudited Consolidated Financial Statements.


GROWGENERATION CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

(in thousands)
(Unaudited)

  For the Nine Months Ended
September 30,
 
  2020  2019 
Cash flows from operating activities:      
Net income $3,817,758  $2,341,120 
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation and amortization  1,270,398   538,847 
Amortization of debt discount  -   356,306 
Stock-based compensation expense  6,324,109   1,075,735 
Bad debt  93,522   - 
Gain on asset disposition  (27,817)  - 
Changes in operating assets and liabilities:        
(Increase) decrease in:        
Accounts receivable  (884,834)  (1,307,965)
Inventory  (13,421,096)  (7,331,270)
Prepaid expenses and other assets  (3,092,297)  (2,208,060)
Increase (decrease) in:        
Accounts payable and accrued liabilities  6,264,843   3,108,049 
Operating leases  220,441   137,103 
Payroll and payroll tax liabilities  871,186   327,818 
Income taxes payable  1,927,805   - 
Customer deposits  (34,204)  411,096 
Sales tax payable  368,244   271,357 
Net cash provided by (used in) operating activities  3,698,058   (2,279,864)
Cash flows from investing activities:        
Assets acquired in business combinations  (4,027,096)  (8,528,698)
Purchase of furniture and equipment  (2,115,270)  (1,536,508)
Purchase of intangibles  (796,556)  (112,819)
Net cash used in investing activities  (6,938,922)  (10,178,025)
Cash flows from financing activities:        
Principal payments on long term debt  (74,928)  (340,078)
Proceeds from the sale of common stock and exercise of warrants, net of expenses  45,683,798   14,140,667 
Net cash provided by (used in) financing activities  45,608,870   13,800,589 
Net increase in cash  42,368,006   1,342,700 
Cash at the beginning of period  12,979,444   14,639,981 
Cash at the end of period $55,347,450  $15,982,681 
         
Supplemental disclosures of non-cash financing activities:        
Cash paid for interest $19,728  $35,757 
Common stock issued for accrued payroll $717,531  $210,210 
Common stock issued for prepaid services $-  $96,000 
Common stock issued for business combination $1,807,700  $3,339,631 
Assets acquired by issuance of common stock  168,324   - 
Debt converted to equity $-  $2,310,832 
Right to use assets acquired under new operating leases $2,172,701  $6,804,616 

See Notes to the Unaudited

 Six Months Ended June 30,
 20212020
Cash flows from operating activities:  
Net income$12,860 $480 
Adjustments to reconcile net income to net cash provided by operating activities:  
Depreciation and amortization4,971 827 
Stock-based compensation expense3,241 5,302 
Bad debt expense, net of recoveries313 195 
Deferred taxes947 
Changes in operating assets and liabilities:
Accounts and notes receivable(2,883)652 
Inventory(32,763)(6,154)
Prepaid expenses and other assets(14,487)(2,550)
Accounts payable and accrued liabilities23,280 6,608 
Operating leases838 157 
Payroll and payroll tax liabilities1,757 272 
Income taxes payable1,846 156 
Customer deposits1,469 (169)
Sales tax payable885 345 
Net cash provided by operating activities2,274 6,121 
Cash flows from investing activities:  
Assets acquired in business combinations(48,045)(3,032)
Purchase of marketable securities(57,357)
Purchase of property and equipment(4,428)(1,280)
Purchase of intangibles(1,262)(709)
Net cash used in investing activities(111,092)(5,021)
Cash flows from financing activities:  
Principal payments on long term debt(52)(47)
Common stock redeemed(3,954)
Proceeds from the sale of common stock and exercise of warrants, net of expenses2,067 792 
Net cash provided by (used in) financing activities(1,939)745 
Net change(110,757)1,845 
Cash at the beginning of period177,912 12,979 
Cash at the end of period$67,155 $14,824 
Supplemental disclosures of non-cash activities:  
Cash paid for interest$$20 
Common stock issued for accrued payroll$$718 
Common stock issued for business combination$33,187 $1,808 
Assets acquired by issuance of common stock$$168 
Right to use assets acquired under new operating leases$19,573 $1,095 
The accompanying notes are an integral part of these Condensed Consolidated Financial Statements.


5



GrowGeneration Corporation and Subsidiaries

Notes to theTo Unaudited Condensed Consolidated Financial Statements

September

June 30, 2020

1.NATURE OF OPERATIONS

2021

1.GENERAL
GrowGeneration Corp (the “Company”, "we", or "our") is the largest chain of hydroponic garden centers in North America and is a leading marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. Currently, the Company owns and operates a chain of thirty one (31)fifty-eight (58) retail hydroponic/gardening stores with six (6) in the state of California, six (6) in the state of Michigan, five (5) located in the state of Colorado, four (4) in the State of Oklahoma, three (3) in Maine, two (2) in the state of Nevada, one (1) in the state of Washington, one (1) in the state of Oregon, one (1) in the state of Rhode Island, one (1) in the state of Florida, one (1) distribution center in the state of California andacross 12 states, an online e-commerce store, GrowGeneration.com. Ourplatform, and proprietary businesses that market grow solutions through our platforms and other wholesale customers. The Company’s plan is to continue to acquire, open and operate hydroponic/gardening stores and related businesses throughout the United States and Canada.

The Company engages in its business through its wholly-owned subsidiaries, GrowGeneration Pueblo Corp, GrowGeneration California Corp, GrowGeneration Nevada Corp, GrowGeneration Washington Corp, GrowGeneration Rhode Island Corp, GrowGeneration Oklahoma Corp, GrowGeneration Canada, GrowGeneration HG Corp, GrowGeneration Hemp Corp, GGen Distribution Corp, GrowGeneration Michigan Corp, GrowGeneration New England Corp, GrowGeneration Florida Corp and GrowGeneration Management Corp.

2.BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PrinciplesStates. 


Basis of Consolidation

Presentation

The accompanying interim unaudited condensed consolidated interim financial statements include our accounts and those of our wholly-owned subsidiaries, and reflect all adjustments which are necessary for a fair statement of the financial position, results of operations, and cash flows for the periods presentedCondensed Consolidated Financial Statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). Such unaudited condensed consolidated interim financial statements have been prepared in accordance with the instructions to Form 10-Q pursuant to and the rules and regulations of the U.S. Securities and Exchange Commission. All significant intercompany balances and transactions are eliminated in consolidation. Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. The year-end condensed balance sheet data was derived from audited financial statements but doesCommission (“SEC”). Accordingly, they do not include all disclosuresof the information and notes required by U.S. GAAP.

GAAP for complete financial statements.  In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair presentation have been included. These unaudited condensed consolidated interim financial statements should be read in conjunction with our Annual Report on Form 10-K for the fiscal year ended December 31, 2019 (“Annual Report”) filed on March 27, 2020, and have been prepared on a consistent basis with2020.  The results of operations for our interim periods are not necessarily indicative of results for the accounting policies describedfull fiscal year.

All amounts included in Note 1 of the Notesaccompanying footnotes to the Audited Consolidated Financial Statements includedconsolidated financial statements, except per share data, is in thousands (000).
Risk and Uncertainties
The COVID-19 pandemic has created significant public health concerns as well as economic disruption, uncertainty, and volatility which may negatively affect our Annual Report. Ourbusiness operations. As a result, if the pandemic persists or worsens, our accounting policies did not change during the nine months ended September 30, 2020.

Use of Estimates

Management uses estimates and assumptions could be impacted in preparingsubsequent interim reports and upon final determination at year-end, and it is reasonably possible such changes could be significant (although the potential effects cannot be estimated at this time). The Company has experienced minimal business interruption as a result of the COVID-19 pandemic. We have been deemed an “essential” business by state and local authorities in the areas in which we operate and as such have not been subject to business closures. The COVID-19 pandemic to date has resulted in temporary supply chain delays of our inventory. As events surrounding the COVID-19 pandemic can change rapidly we cannot predict how it may disrupt our operations or the full extent of the disruption.


New Accounting Policies Adopted During the Six Months Ended June 30, 2021
Securities
The Company classifies its commercial paper and debt securities as marketable securities. Marketable securities with available fair market values are stated at fair market values. Unrealized gains and unrealized losses on these financial statementsmarketable securities are reported, net of applicable income taxes, in accordance with U.S. GAAP. These estimatesother comprehensive income. Realized gains or losses on sale of marketable securities are computed using primarily the moving average cost and assumptions affectreported in net income. For the reported amountssix months ended June 30, 2021, there were no significant unrealized gains or losses recorded.


6

GrowGeneration Corporation and Subsidiaries
Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2021
2.FAIR VALUE MEASUREMENTS
Fair Value Measurements
Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. Financial assets and liabilities the disclosure of contingent assetscarried at fair value are to be classified and liabilities at the datedisclosed in one of the financial statements,following three levels of the fair value hierarchy, of which the first two are considered observable and the reported revenueslast is considered unobservable:
Level 1—Quoted prices in active markets for identical assets or liabilities.
Level 2—Observable inputs (other than Level 1 quoted prices), such as quoted prices in active markets for similar assets or liabilities, quoted prices in markets that are not active for identical or similar assets or liabilities, or other inputs that are observable or can be corroborated by observable market data.
Level 3—Unobservable inputs that are supported by little or no market activity and expenses duringthat are significant to determining the reporting period. Actual results could vary fromfair value of the estimatesassets or liabilities, including pricing models, discounted cash flow methodologies and similar techniques.
To the extent that were used.

Additionally, the full impactvaluation is based on models or inputs that are less observable or unobservable in the market, the determination of COVID-19fair value requires more judgment. Accordingly, the degree of judgment exercised by the Company in determining fair value is unknown and cannot be reasonably estimated. However, we have made appropriate accounting estimatesgreatest for instruments categorized in Level 3. A financial instrument’s level within the fair value hierarchy is based on the factslowest level of any input that is significant to the fair value measurement.

The carrying amounts of cash and circumstancescash equivalents, accounts receivable, available asfor sales securities, accounts payable and all other current liabilities approximate fair values due to their short-term nature. The fair value of notes receivable approximates the reporting date. Tooutstanding balance and are reviewed for impairment at least annually. The fair value of impaired notes receivable is determined based on estimated future payments discounted back to present value using the extent there are differences between these estimates and actual results, our consolidated financial statements may be materially affected.

notes effective interest rate.

 LevelJune 30,
2021
December 31,
2020
Cash equivalents2$67,155 $177,912 
Marketable securities2$57,357 $
Notes receivable2$5,906 $2,937 
Notes receivable impaired3$$875 
Accounts receivable2$4,377 $3,901 

7

GrowGeneration Corporation and Subsidiaries

Notes to theTo Unaudited Condensed Consolidated Financial Statements

September

June 30, 2020

2.BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, continued

As we continue2021

3.RECENT ACCOUNTING PRONOUNCEMENTS
New Accounting Pronouncements
From time to monitor the COVID-19 situation, the Company is considered an “essential” supplier to the agricultural industry, suppling the nutrients and nourishment required to feed their plants. The Company has been opened during this difficult time. We have plans and procedures in place to ensure our customers and employees stay safe during this time, of uncertainty. As a result of COVID-19 we reduced some hours of operations at the store level and some stores were closed on the weekends, primarily in the later part of the first quarter of 2020. There have been some minor delays in vendor shipments as their warehouses and supply chain were affected by staffing shortages. The Company successfully implemented a will call and curb side pick-up process that is working well. Other than what has been disclosed above, we have not experienced adverse effects from COVID-19.

Leases

We account for leases in accordance with the Financial Accounting Standards Board (“FASB”) or other standard setting bodies issue new accounting pronouncements. Updates to the FASB Accounting Standards Codification (“ASC”("ASC") 842, Leases. We assess whetherare communicated through issuance of an arrangement is a lease at inception. Leases with an initial term of 12 months or less are not recorded on the balance sheet.Accounting Standards Update (“ASU”). We have elected the practical expedient to not separate leaseimplemented all new accounting pronouncements that are in effect and non-lease components for all assets. Operating lease assetsthat may impact our financial statements. We have evaluated recently issued accounting pronouncements and operating lease liabilities are calculated based on the present value of the future minimum lease payments over the lease term at the lease start date. As most of our leases do not provide an implicit rate, we use our incremental borrowing rate based on the information available at the lease start date in determining the present value of future payments. The operating lease asset is increased by any lease payments made at or before the lease start date and reduced by lease incentives and initial direct costs incurred. The lease term includes options to renew or terminate the lease when it is reasonably certain that we will exercise that option. The exercise of lease renewal options is at our sole discretion. The depreciable life of lease assets and leasehold improvements are limited by the lease term. Lease expense for operating leases is recognized on a straight-line basis over the lease term.

Income Taxes

The Company accounts for income taxes in accordance with FASB ASC 740, Income Taxes, which requires the recognition of deferred tax assets and liabilities for future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes the enactment date. In 2019 and as of September 30, 2020, a valuation allowance was provided for the amount of deferred tax assets that would otherwise be recorded for income tax benefits primarily relating to operating loss carryforwards as realization could not be determined to be more likely than not.

The Company adopted the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns. FASB ASC 740-10-25 also provides guidance on recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company’s tax returns are subject to tax examinations by U.S. federal and state authorities until their respective statute of limitation. Currently, the 2019, 2018 and 2017 tax years are open and subject to examination by taxing authorities. However, the Company is not currently under audit nor has the Company been contacted by any of the taxing authorities. The Company does not have any accrual for uncertain tax positions as of September 30, 2020.


GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

2.BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, continued

Revenue Recognition

The Company recognizes revenue, net of estimated returns and sales tax, at the time the customer takes possession of merchandise or receives services at which point, the performance obligation is satisfied. Sales and other taxes collected concurrent with revenue producing activities are excluded from revenue. In the normal course of business, the Company does not accept product returns unless the item is defective as manufactured. The Company monitors provisions for estimated returns. Payment for goods and services sold by the Company is typically due upon satisfaction of the performance obligations. Under certain circumstances, the Company does provide goods and services to customers on a credit basis (see Accounts Receivable below). The Company accounts for shipping and handling activities as a fulfillment costs rather than as a separate performance obligation. When the Company receives payment from customers before the customer has taken possession of the merchandise or the service has been performed, the amount received is recorded as customer deposit in the accompanying Consolidated Balance Sheets until the sale or service is complete.

Accounts Receivable and Concentration of Credit Risk

Accounts receivable are stated at the amount the Company expects to collect from balances outstanding at period-end, based on the Company’s assessment of the credit history with customers having outstanding balances and current relationships with them. A reserve for uncollectable receivables is established when collection of amounts due is deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties or ongoing service or billing disputes. Credit is generally extended on a short-term basis thus receivables do not bear interest. At September 30, 2020 and December 31, 2019, the Company established an allowance for doubtful accounts of $364,262 and $291,372, respectively.

We are exposed to credit risk in the normal course of business, primarily related to accounts receivable. We are affected by general economic conditions in the United States. To limit credit risk, management periodically reviews and evaluates the financial condition of its customers and maintains an allowance for doubtful accounts. As of September 30, 2020, and December 31, 2019, we do not believe that we have significant credit risk.

Inventory

Inventory consists primarily of gardening supplies and materials and is recorded at the lower of cost (first-in, first-out method) or net realizable value. The Company periodically reviews the value of items in inventory and provides write-downs or write-offs of inventory based on its assessment of market conditions. Write-downs and write-offs are charged to cost of goods sold.

Property and Equipment

Property and equipment are carried at cost. Leasehold Improvements are amortized using the straight-line method over the original term of the lease or the useful life of the improvement, whichever is shorter. Renewals and betterment that materially extend the life of the asset are capitalized. Expenditures for maintenance and repairs are charged against operations. Depreciation of property and equipment is provided on the straight-line method for financial reporting purposes at rates based on the following estimated useful lives:

Estimated Lives
Vehicle5 years
Furniture and fixtures5-7 years
Computers and equipment3-5 years
Leasehold improvements10 years not to
exceed lease term

8

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

2.BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, continued

Goodwill

Goodwill represents the excess of purchase price over the fair value of net assets. Goodwill is not amortized but is reviewed for potential impairment on an annual basis, or if events or circumstances indicate a potential impairment, at the reporting unit level. The Company’s review for impairment includes an assessment of qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill. If it is determined that itthere is more likely than not that the fair valueno material impact on our financial position or results of a reporting unit is less than its carrying value, including goodwill, the first step of the two-step quantitative goodwill impairment test is performed, which compares the fair value of the reporting unit with its carrying amounts, including goodwill. If the fair value of the reporting unit exceeds its carrying amount, goodwill of the reporting unit is considered not impaired. However, if the carrying amount of the reporting unit exceeds its fair value, additional procedures must be performed. That additional procedure compares the implied fair value of the reporting unit’s goodwill with the carrying amount of that goodwill. An impairment loss is recorded to the extent that the carrying amount of goodwill exceeds its implied fair value.

Stock Based Compensation

The Company records stock-based compensation in accordance with FASB ASC Topic 718, Compensation-Stock Compensation (“ASC 718”). The Company estimates the fair value of stock options using the Black-Scholes option pricing model. The fair value of stock options granted is recognized as an expense over the requisite service period. Stock-based compensation expense for all share-based payment awards are recognized using the straight-line single-option method.

The Black-Scholes option pricing model requires subjective assumptions, including future stock price volatility and expected time to exercise, which greatly affect the calculated values. The expected term of options granted is derived from historical data on employee exercises and post-vesting employment termination behavior. The risk-free rate selected to value any particular grant is based on the U.S. Treasury rate that corresponds to the expected life of the grant effective as of the date of the grant. The expected volatility is based on the historical volatility of the Company’s stock price. These factors could change in the future, affecting the determination of stock-based compensation expense in future periods.

3.RECENT ACCOUNTING PRONOUNCEMENTS

New Accounting Pronouncements

operations. 

As an emerging growth company, the Company is permitted to delay the adoption of new or revised accounting standards until such time as those standards apply to private companies. The Company has chosen to take advantage of the extended transition period for complying with new or revised accounting standards.


GrowGeneration Corporation and Subsidiaries

Notes

Refer to Note 3 to the Unaudited Consolidated Financial Statements

September 30, reported in Form 10-K for the year ended December 31, 2020

3.RECENT ACCOUNTING PRONOUNCEMENTS, continued

for recently issued accounting pronouncements that are pending adoption. 

Recently Adopted Accounting Pronouncements

During the first quarter of 2019, the Company adopted the FASB ASU 2016-02, Leases (ASC 842), which introduces the balance sheet recognition of lease assets and lease liabilities by lessees for those leases classified as operating leases under previous guidance. The Company has adopted the new lease standard using the new transition option issued under the amendments in ASU 2018-11, Leases, which allowed the Company to continue to apply the legacy guidance in ASC 840, Leases, in the comparative periods presented in the year of adoption. The Company elected the package of practical expedients permitted under the transition guidance within the new standard, which among other things, allowed the Company to carry forward the historical lease classification. The Company made an accounting policy election to keep leases with an initial term of 12 months or less off the balance sheet. The Company will recognize those lease payments on a straight-line basis over the lease term. The impact of the adoption was an increase to the Company’s operating lease assets and liabilities on January 1, 2019 of $3.2 million.

On January 1, 2019, the Company also adopted ASU 2018-07, “Improvements to Nonemployee Share-Based Payment Accounting.” ASU 2018-07 more closely aligns the accounting for employee and nonemployee share-based payments. The amendment is effective commencing in 2019 with early adoption permitted. The adoption of this new guidance did not have a material impact on our Financial Statements.

In August 2018, the SEC adopted amendments to certain disclosure requirements in Securities Act Release No. 33-10532, Disclosure Update and Simplification. These amendments eliminate, modify, or integrate into other SEC requirements certain disclosure rules. Among the amendments is the requirement to present an analysis of changes in stockholders’ equity in the interim financial statements included in Quarterly Reports on Form 10-Q. The analysis, which can be presented as a footnote or separate statement, is required for the current and comparative quarter and year-to-date interim periods. The amendments are effective for all filings made on or after November 5, 2018. The Company adopted these amendments in its Quarterly Report on Form 10-Q for the quarter ended March 31, 2019.

In August 2018, the FASB issued ASU 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework - Changes to the Disclosure Requirements for Fair Value Measurement. The new guidance modifies the disclosure requirements on fair value measurements in Topic 820. The amendments in ASU 2018-13 are effective for all entities for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. The adoption of this new guidance, effective January 1, 2020, did not have a material impact on our Financial Statements.

Recently Issued Accounting Pronouncements – Pending Adoption

In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments — Credit Losses (Topic 326),” changing the impairment model for most financial instruments by requiring companies to recognize an allowance for expected losses, rather than incurred losses as required currently by the other-than-temporary impairment model. The ASU will apply to most financial assets measured at amortized cost and certain other instruments, including trade and other receivables, loans, available-for-sale and held-to-maturity debt securities, net investments in leases, and off-balance-sheet credit exposures. In November 2019, the FASB issued ASU No. 2019-10, changing effective dates for the new standards to give implementation relief to certain types of entities. The Company is required to adopt the new standards no later than January 1, 2023 according to ASU 2019-10, with early adoption allowed. We are currently evaluating the impact of adopting this new accounting guidance on our condensed consolidated financial statements.


GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

3.RECENT ACCOUNTING PRONOUNCEMENTS, continued

In January 2017, the FASB issued ASU 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The guidance in ASU 2017-04 eliminates the requirement to determine the fair value of individual assets and liabilities of a reporting unit to measure goodwill impairment. Under the amendments in the new ASU, goodwill impairment testing will be performed by comparing the fair value of the reporting unit with its carrying amount and recognizing an impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value. ASU 2017-04 is effective for annual and interim goodwill impairment tests in fiscal years beginning after December 15, 2022 and should be applied on a prospective basis. The Company is currently evaluating the impact of adopting this guidance on the Company’s consolidated financial statements.

In December 2019, the FASB issued ASU 2019-02, 2019-12, Simplifying the Accounting for Income Taxes, to simplify the accounting for income taxes by removing certain exceptions to the general principles and also simplification of areas such as franchise taxes, step-up in tax basis goodwill, separate entity financial statements and interim recognition of enactment of tax laws or rate changes. The standard will bewas effective for annual reporting periods beginning after December 15, 2020, including interim reporting periods within those periods. We are currently evaluating theThere was no material impact on our consolidated financial statements and related disclosures as a result of adopting this new accounting guidance on our condensed consolidated financial statements.

In August 2020, the FASB issued ASU 2020-06, Debt with Conversion and Other Options: Accounting for Convertible Instruments and Contracts in an Entity’s Own Equity, which simplifies the accounting for certain instruments with characteristics of liabilities and equity, including convertible instruments and contracts on an entity’s own equity. ASU 2020-06 removes from U.S. GAAP the separation models for (1) convertible debt with a cash conversion feature and (2) convertible instruments with a beneficial conversion feature. ASU 2020-06 requires entities to provide expanded disclosures about “the terms and features of convertible instruments,” how the instruments have been reported in the entity’s financial statements, and “information about events, conditions, and circumstances that can affect how to assess the amount or timing of an entity’s future cash flows related to those instruments.”

ASU 2020-06 is effective for public business entities that are not smaller reporting companies for fiscal years beginning after December 15, 2021 and interim periods within those fiscal years. For all other entities, ASU 2020-06 is effective for fiscal years beginning after December 15, 2023 and interim periods within those fiscal years. We are currently evaluating the impact of adopting this new accounting guidance on our condensed consolidated financial statements.

4.REVENUE RECOGNITION

Disaggregation of Revenues

standard.

4.REVENUE RECOGNITION
The following table disaggregates revenue by source:

  Three Months
Ended
September 30,
2020
  Three Months
Ended
September 30,
2019
 
Sales at company owned stores $52,079,735  $20,396,810 
         
E-commerce sales  2,927,740   1,381,677 
Total Revenues $55,007,475  $21,778,487 

  Nine Months
Ended
September 30,
2020
  Nine Months
Ended
September 30,
2019
 
Sales at company owned stores $123,992,048  $51,249,782 
         
E-commerce sales  7,448,772   3,099,310 
Total Revenues $131,440,820  $54,349,092 

Contract Balances

Depending on the timing of when a customer takes possession of product and when a customer makes payments for such product, the Company recognizes a customer trade receivable (asset) or a customer deposit (liability). The difference between the opening and closing balances of the Company’s customer trade receivables and the customer deposit liability results from timing differences between the Company’s performance and the customer’s payment.

11

 Three Months Ended
June 30, 2021
Three Months Ended
June 30, 2020
Six Months Ended June 30, 2021Six Months Ended June 30, 2020
Sales at company owned stores$108,911 $40,128 $190,138 $71,912 
Distribution4,988 7,823 
E-commerce sales11,986 3,323 17,946 4,521 
Total Revenues$125,885 $43,451 $215,907 $76,433 

8

GrowGeneration Corporation and Subsidiaries

Notes to theTo Unaudited Condensed Consolidated Financial Statements

September

June 30, 2020

4.REVENUE RECOGNITION, continued

2021

4.REVENUE RECOGNITION, continued

The opening and closing balances of the Company’s customer trade receivables and customer deposit liability are as follows:

  Receivables  Customer Deposit Liability 
Opening balance, 1/1/2020 $4,455,209  $2,503,785 
Closing balance, 9/30/2020  5,246,521   2,469,581 
Increase (decrease) $791,312   (34,204)
         
Opening balance, 1/1/2019 $862,397  $516,038 
Closing balance, 9/30/2019  2,170,362   927,134 
Increase (decrease) $1,307,965  $411,096 

5.PROPERTY AND EQUIPMENT

  September 30,
2020
  December 31,
2019
 
Vehicles $1,106,347  $702,447 
Leasehold improvements  1,546,875   884,685 
Furniture, fixtures and equipment  4,461,743   3,305,323 
   7,114,965   4,892,455 
(Accumulated depreciation)  (2,626,043)  (1,551,839)
Property and Equipment, net $4,488,922  $3,340,616 

 ReceivablesCustomer Deposit Liability
Opening balance, January 1, 2021$7,713 $5,155 
Closing balance, June 30, 202110,283 6,793 
Increase (decrease)$2,570 $1,638 
Opening balance, January 1, 2020$4,455 $2,504 
Closing balance, June 30, 20203,609 2,335 
Increase (decrease)$(846)$(169)
Of the total amount of customer deposit liability as of January 1, 2021, $2,873 was reported as revenue during the six months ended June 30, 2021. Of the total amount of customer deposit liability as of January 1, 2020, $1,599 was reported as revenue during the six months ended June 30, 2020.
The Company also has customer trade receivables under longer term financing arrangements at interest rates ranging from 9% to 12% with repayment terms ranging for 12 to 18 months. Long term trade receivables as of June 30, 2021 and December 31, 2020 are as follows:
 June 30,
2021
December 31,
2020
Note receivable$6,172 $4,104 
Allowance for losses(266)(292)
Notes receivable, net$5,906 3,812 
The following table summarizes changes in notes receivable balances that have been deemed impaired.
 June 30,
2021
December 31,
2020
Note receivable$266 $1,166 
Allowance for losses(266)(292)
Notes receivable, net$874 

9

GrowGeneration Corporation and Subsidiaries
Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2021
5.INVESTMENTS
Marketable securities have maturities of less than one year as of June 30, 2021. There were no significant realized or unrealized gains or losses for the six months ended June 30, 2021.

The components of investments, available for sales securities, as of June 30, 2021 were as follows:
 Fair Value LevelAdjusted Cost BasisUnrealized Gain (Loss)Recorded
Basis
Commercial paperLevel 2$9,994 $$9,994 
Corporate notes and bondsLevel 247,363 47,363 
Marketable securities $57,357 $$57,357 
6.NOTES RECEIVABLE
Notes receivable include customer trade receivables under long term financing arrangements and other note receivables not associated with customer transactions.
 June 30,
2021
December 31,
2020
Trade receivables under longer term financing arrangements$5,906 $3,812 
Note receivable, non-customer related
Subtotal5,906 3,812 
Less, current portion(4,535)(2,612)
Notes receivable, noncurrent$1,371 1,200 
7.PROPERTY AND EQUIPMENT
 June 30,
2021
December 31,
2020
Vehicles$2,256 $1,342 
Building1,107 477 
Leasehold improvements3,381 1,988 
Furniture, fixtures and equipment8,223 5,739 
Total property and equipment, gross14,967 9,546 
Accumulated depreciation and amortization(4,512)(3,071)
Property and equipment, net$10,455 $6,475 
Depreciation expense for the three and six months ended SeptemberJune 30, 20202021 was $782 thousand and 2019 was $399,482 and $247,715,$1.4 million, respectively.

Depreciation expense for the ninethree and six months ended SeptemberJune 30, 2020 was $374 thousand and 2019 was $1,104,781$705 thousand, respectively.


10

GrowGeneration Corporation and $538,847, respectively.

6.GOODWILL AND INTANGIBLE ASSETS

Goodwill: Subsidiaries

Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2021
8.GOODWILL AND INTANGIBLE ASSETS
The changes in goodwill are as follows:

  September 30,
2020
  December 31,
2019
 
Balance, beginning of period $17,798,932  $8,752,909 
Goodwill additions  4,126,152   9,046,023 
Impairments  -   - 
Balance, end of period $21,925,084  $17,798,932 

12

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

6.GOODWILL AND INTANGIBLE ASSETS, continued

 June 30, 2021December 31,
2020
Balance, beginning of period$62,951 $17,799 
Goodwill additions and measurement period adjustments45,789 45,152 
Balance, end of period$108,740 $62,951 
Intangible assets on the Company’s consolidated balance sheets consist of the following:

  September 30,
2020
  December 31,
2019
 
  Gross
Carrying
Amount
  Accumulated
Amortization
  Gross
Carrying
Amount
  Accumulated
Amortization
 
Other intangibles, patents and trademarks $100,000  $-  $100,000  $- 
Capitalized software  931,610   167,392   135,030   1,750 
  $1,031,610  $167,392  $235,030  $1,750 

 June 30, 2021December 31, 2020
 Gross
Carrying
Amount
Accumulated
Amortization
Gross
Carrying
Amount
Accumulated
Amortization
Tradenames$24,184 $(2,298)$13,923 $(398)
Patents, trademarks100 (35)100 (9)
Customer relationships18,372 (1,260)6,297 (138)
Non-competes1,115 (118)796 (22)
Intellectual property2,065 (138)
Capitalized software2,762 (470)1,163 (222)
 $48,598 $(4,319)$22,279 $(789)
Amortization expense for the threesix months ended SeptemberJune 30, 2021 and 2020 was $2,135 and 2019 was $44,097$3,530, respectively.
Future amortization expense is as follows: 
2021, remainder$4,714 
20229,525 
20239,164 
20248,817 
20258,283 
Thereafter3,776 
Total$44,279 
11

GrowGeneration Corporation and $0, respectively.

Amortization expense for the nine months ended SeptemberSubsidiaries

Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2020 and 2019 was $165,617 and $0, respectively.

7.LONG-TERM DEBT

  September 30,  December 31, 
  2020  2019 
Long term debt is as follows:      
Wells Fargo Equipment Finance, interest at 3.5% per annum, payable in monthly installments of $518.96 beginning April 2016 through March 2021, secured by warehouse equipment with a book value of $25,437 $2,572  $7,109 
         
Notes payable issued in connection with seller financing of assets acquired, interest at 1%, payable in 24 installments of $24,996, due February 2020  -   24,997 
         
Notes payable issued in connection with seller financing of assets acquired, interest at 8.125%, payable in 60 installments of $8,440, due August 2023  274,810   320,204 
  $277,382  $352,310 
Less Current Maturities  (88,049)  (110,231)
Total Long-Term Debt $189,333  $242,079 

2021

9.LONG-TERM DEBT
June 30,
2021
December 31,
2020
Long term debt is as follows:  
Wells Fargo Equipment Finance, interest at 3.5% per annum, payable in monthly installments of $518.96 beginning April 2016 through March 2021, secured by warehouse equipment with a book value of $25$$
Notes payable issued in connection with seller financing of assets acquired, interest at 8.125%, payable in 60 installments of $8,440.00, Due August 2023189 240 
 $189 $241 
Less Current Maturities(83)(83)
Total Long-Term Debt$106 $158 
Interest expense for the three months ended SeptemberJune 30, 2021 and 2020 was $4 thousand and 2019 was $142 and $27,067,$13 thousand, respectively.

Interest expense for the ninesix months ended SeptemberJune 30, 2021 and 2020 was $6 thousand and 2019 was $19,728 and $35,757,$20 thousand, respectively.

8.LEASES


10.LEASES
We determine if a contract contains a lease at inception. Our material operating leases consist of retail and warehouse locations as well as office space. Our leases generally have remaining terms of 1-5 years, most of which include options to extend the leases for additional 3 to 5-year periods. Generally, the lease term is the minimum of the noncancelable period of the lease or the lease term inclusive of reasonably certain renewal periods.


 June 30,
2021
December 31,
2020
Right to use assets, operating lease assets$31,661 $12,088 
Current lease liability$5,464 $3,001 
Non-current lease liability27,427 9,479 
 $32,891 $12,480 
 June 30,
2021
June 30,
2020
Weighted average remaining lease term7.17 years3.44 years
Weighted average discount rate6.0 %7.6 %
 Six Months Ended
June 30,
 20212020
Operating lease costs$3,548 $1,714 
Short-term lease costs1,109 31 
Total operating lease costs$4,657 $1,745 
12

GrowGeneration Corporation and Subsidiaries

Notes to theTo Unaudited Condensed Consolidated Financial Statements

September

June 30, 2020

8.LEASES, continued

Operating lease assets and liabilities are recognized at2021

10.LEASES, continued

The following table presents the lease commencement date. Operating lease liabilities representmaturity of the present value of lease payments not yet paid. Operating lease assets represent our right to use an underlying asset and are based upon theCompany’s operating lease liabilities adjustedas of June 30, 2021: 

2021 (remainder of the year)$3,769 
20226,720 
20236,021 
20244,884 
20254,246 
Thereafter15,170 
Total lease payments40,810 
Less: Imputed interest(7,919)
Lease Liability at June 30, 2021$32,891 
11.SHARE BASED PAYMENTS
The Company maintains long-term incentive plans for prepaymentsemployee, non-employee members of our Board of Directors and consultants. The plans allows us to grant equity-based compensation awards, including stock options, stock appreciation rights, performance share units, restricted stock units, restricted stock awards, or accrued lease payments, initial direct costs, lease incentives, and impairmenta combination of operating lease assets. To determine the present value of lease payments not yet paid, we estimate incremental secured borrowing rates corresponding to the maturities of the leases. Our leases typically contain rent escalations over the lease term. We recognize expense for these leases on a straight-line basis over the lease term.

We have elected the practical expedient to account for lease and non-lease components as a single component for our entire population of leases.

Short-term disclosures include only those leases with a term greater than one month and 12 months or less, and expense is recognized on a straight-line basis over the lease term. Leases with an initial term of 12 months or less, that do not include an option to purchase the underlying asset that we are reasonably certain to exercise, are not recorded on the balance sheet.

Lease expense is recorded within our consolidated statements of operations based upon the nature of the assets. Where assets are used to directly serve our customers, such as facilities dedicated to customer contracts, lease costs are recorded in “store operating costs.” Facilities and assets which serve management and support functions are expensed through general and administrative expenses.

  September 30,
2020
  December 31,
2019
 
Right to use assets, operating lease assets $8,109,184  $7,628,591 
         
Current lease liability $2,037,537  $1,836,700 
Non-current lease liability  6,307,463   5,807,266 
  $8,345,000  $7,643,966 

  September 30,
2020
  September 30,
2019
 
Weighted average remaining lease term  2.98   3.9 years 
Weighted average discount rate  7.6%  7.6%

  Three Months Ended 
  September 30,
2020
  September 30,
2019
 
Operating lease costs $934,455  $724,324 
Short-term lease costs  2,450   2,450 
Total operating lease costs $936,905  $726,774 

14

awards (collectively, share-based awards).

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

8.LEASES, continued

  Nine Months Ended 
  September 30,
2020
  September 30,
2019
 
Operating lease costs $2,660,291  $1,723,075 
Short-term lease costs  22,050   22,050 
Total operating lease costs $2,682,341  $1,745,125 

The following table presents the maturity of the Company’s operating lease liabilities as of September 30, 2020:   
    
2020 (remainder of the year) $728,304 
2021  2,882,605 
2022  2,442,374 
2023  1,907,782 
2024  1,121,033 
Thereafter  2,963,252 
Total lease payments  12,045,350 
Less: Imputed interest  (3,700,350)
Lease Liability at September 30, 2020 $8,345,000 

9.CONVERTIBLE DEBT

On January 12, 2018, the Company completed a private placement of a total of 36 units of the Company’s securities at the price of $250,000 per unit pursuant to Section 4(a)(2) of the Securities Act of 1933, as amended (the “Securities Act”) and Rule 506 of Regulation D promulgated under the Securities Act. Each Unit consisted of (i) a .1% unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of the Company’s common stock, par value $.001 per share, at a price of $.01 per share or through cashless exercise.

The convertible debt had a maturity date of January 12, 2021 and the principal balance and any accrued interest is convertible by the holder at any time into common stock of the Company at conversion price of $3.00 a share. Principal due and interest accrued on the notes will automatically convert into shares of common stock, at the conversion price, if at any time during the term of the notes, commencing twelve (12) months from the date of issuance, the common stock trades minimum daily volume of at least 50,000 shares for twenty (20) consecutive days with a volume weighted average price of at least $4.00 per share. As of August 21, 2019, all remaining convertible debt and accrued interest had been converted to equity and no convertible debt remains outstanding.

During the nine months ended September 30, 2019, 172,500 warrants issued in connection with the convertible debt were exercised, resulting in the issuance of 172,500 shares of common stock.

During the nine months ended September 30, 2020, 37,438 shares were issued upon cashless exercise of convertible debt warrants.

15

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

10.SHARE BASED PAYMENTS AND STOCK OPTIONS

The Company accounts for share-based payments through the measurement and recognition of compensation expense for share-based payment awards made to employees and directors of the Company, including stock options and restricted shares.

During The Company also issues share based payments in the three months ended September 30, 2020 the Company issued 1,000 sharesform of common stock (stock-based awards)warrants to employees that vested immediately resulting in compensation expense of approximately $4,490. During the three months ended September 30, 2019 the Company did not issue any shares of common stock (stock-based awards) to employees that vested immediately.

During the nine months ended September 30, 2020 the Company issued 534,333 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $2,200,947. During the nine months ended September 30, 2019 the Company issued 17,500 shares of common stock (stock-based awards) to employees that vested immediately resulting in compensation expense of approximately $35,800.

During the three months and nine months ended September 30, 2020, the Company recorded $0 and $125,000, respectively, of share-based compensation to executives that is included in payroll and payroll tax liabilities. During the three months and nine months ended September 30, 2019, the Company recorded $217,100 and $716,600, respectively, of share-based compensation to executives that is included in payroll and payroll tax liabilities.

non-employees.

The following table presents share-based payment expense and new shares issued for the threesix months ended SeptemberJune 30, 20202021 and 2019.

  Three Months Ended
September 30,
 
  2020  2019 
Total non-cash share-based compensation $1,022,137  $553,492 

The following table presents share-based payment expense and new shares issued for the nine months ended September2020.

 Six months ended June 30,
 20212020
Restricted stock$1,935 $3,316 
Stock options559 1,986 
Warrants747 
Total$3,241 $5,302 
As of June 30, 2020 and 2019.

  Nine Months Ended
September 30,
 
  2020  2019 
Total non-cash share-based compensation $6,324,109  $1,075,735 

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

10.SHARE BASED PAYMENTS AND STOCK OPTIONS, continued

On March 6, 2014, the Company’s Board of Directors (the “Board”) approved the 2014 Equity Incentive Plan (“2014 Plan”) pursuant to which2021, the Company may grant incentive, non-statutory options, stock appreciation rights,had approximately $10.4 million of unamortized share-based compensation for option awards and restricted stock awards, which is expected to be recognized over a weighted average period of approximately 3.3 years. As of June 30, 2021, the Company also had approximately $3.3 million of unamortized share-based compensation for common stock warrants issued to consultants, which is expected to be recognized over a weighted average period of 2.5 years.

Restricted Stock
The Company issues shares of restricted stock units, performance shares, performance units and other stock or cashto eligible employees, which are subject to forfeiture until the end of an applicable vesting period. The awards to employees, nonemployee members of our Board, consultants and other independent advisors who provide services to the Company. The maximum shares of common stock which may be issued over the term of the 2014 Plan shall not exceed 2,500,000 shares. Awards under the 2014 Plan are made by the Board or a committee designated by the Board. Options under the 2014 Plan are to be issued at the market price of the stockgenerally vest on the day of the grant except to those issued to holders of 10%second or more of the Company’s common stock which is required to be issued at a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such time or times, during such period and for such numbers of shares shall be determined by the plan administrator. No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a 10% stockholder) from the date of grant.

On January 7, 2018, the Board adopted the 2018 Equity Compensation Plan (the “2018 Plan”) and on April 20, 2018, the shareholders approved the 2018 Plan. On February 7, 2020, the Board approved the amendment and restatement of the 2018 Plan to increase the number of shares issuable thereunder from 2,500,000 to 5,000,000, which amendment was approved by shareholders on May 11, 2020. The 2018 Plan will be administered by the Board. The Board may grant options to purchase shares of common stock, stock appreciation rights, restricted stock units, restricted or unrestricted shares of common stock, performance shares, performance units, other cash-based awards and other stock-based awards. The Board also has broad authority to determine the terms and conditions of each option or other kind of equity award, adopt, amend and rescind rules and regulations for the administration of the 2018 Plan and amend or modify outstanding options, grants and awards.

No options, stock purchase rights or awards may be made under the 2018 Plan on or after the ten-yearthird anniversary of the adoption of the 2018 Plan by the Board, but the 2018 Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan. Options granted under the 2018 Plan may be either “incentive stock options” that are intended to meet the requirements of Section 422 of the Internal Revenue Code of 1986, as amended (the “Code”) or “nonstatutory stock options” that do not meet the requirements of Section 422 of the Code. The Board will determine the exercise price of options granted under the 2018 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per share of our Common Stock issuable upon exercise ofsubject to the option (or 110% of fair market value in the case of incentive options granted to a 10% stockholder). No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a 10% stockholder) from the date of grant.

Unvested Share Based Awardsemployee’s continuing employment as of September 30, 2020 are summarized below:

  # of
Unvested
Awards
  $ of
Unvested
Awards
 
       
Option awards  915,000  $1,449,230 
Stock Awards  776,667   2,097,035 
Total     $3,546,265 

that date.

13

GrowGeneration Corporation and Subsidiaries

Notes to theTo Unaudited Condensed Consolidated Financial Statements

September

June 30, 2020

10.SHARE BASED PAYMENTS AND STOCK OPTIONS, continued

Awards issued under2021

11.SHARE BASED PAYMENTS AND STOCK OPTIONS, continued

Restricted stock activity for the 2014 Plan as of Septembersix months ended June 30, 2020 are summarized below:

2020
Total shares available for issuance pursuant to the 2014 Plan2,500,000
Options outstanding, September 30, 2020(110,000)
Total options exercised under 2014 Plan(2,003,833)
Total shares issued pursuant to the 2014 Plan(375,000)
Awards available for issuance under the 2014 Plan, September 30, 202011,167

Awards issued under2021 is presented in the 2018 Plan as of September 30, 2020 are summarized below:

2020
Total shares available for issuance pursuant to the 2018 Plan, after amendment5,000,000
Options outstanding, September 30, 2020(1,725,500)
Total options exercised under 2018 Plan(164,833)
Total shares issued pursuant to the 2018 Plan(693,333)
Awards available for issuance under the 2018 Plan, September 30, 20202,416,334

following table:

 SharesWeighted Average Grant Date Fair Value
Nonvested, December 31, 2020630 $4.15 
Granted201 $45.56 
Vested(291)$4.39 
Forfeited(9)$18.54 
Nonvested, June 30, 2021531 $20.40 
The table below summarizes all option activity under all plans during the ninesix months ended SeptemberJune 30, 2020:

Options Shares  Weight -
Average
Exercise
Price
  Weighted -
Average
Remaining
Contractual
Term
  Weighted -
Average
Grant Date
Fair Value
 
Outstanding at December 31, 2019  1,920,333  $2.78   3.81 years  $1.71 
Granted  861,500  $4.31      $2.64 
Exercised  (654,663) $2.05      $1.04 
Forfeited or expired  (25,000) $3.17      $2.07 
Outstanding at September 30, 2020  2,102,170  $3.58   3.65 years  $2.22 
Options vested at September 30, 2020  1,187,170  $3.19   3.27 years  $1.95 

September 30,
2020
Options outstanding pursuant to 2014 Plan110,000
Options outstanding pursuant to 2018 Plan1,725,500
Options issued outside of 2014 and 2018 Plans266,670
2,102,170

2021:

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

11.STOCK PURCHASE WARRANTS

OptionsSharesWeight -
Average
Exercise
Price
Weighted -
Average
Remaining
Contractual
Term
Weighted -
Average
Grant Date
Fair Value
Outstanding at December 31, 20201,803 $3.92 3.47$2.38 
Granted0— 
Exercised(753)3.05 1.65 
Forfeited or expired(50)4.16 — 2.28 
Outstanding at June 30, 20211,000 $4.56 3.31$2.46 
Options vested at June 30, 2021774 $4.29 2.80$3.31 
A summary of the status of the Company’s outstanding stock purchase warrants for the ninesix months ended SeptemberJune 30, 20202021 is as follows:

  Warrants  Weighted Average
Exercise Price
 
       
Outstanding at December 31, 2019  3,844,935  $3.14 
Issued  -     
Exercised  (1,205,919) $3.34 
Forfeited  (250,000)  5.75 
Outstanding at September 30, 2020  2,389,016  $2.81 

12.EARNINGS PER SHARE

 WarrantsWeighted Average
Exercise Price
Outstanding at December 31, 20201,393 $7.49 
Issued
Exercised(968)$2.84 
Forfeited
Outstanding at June 30, 2021425 $17.25 
14

GrowGeneration Corporation and Subsidiaries
Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2021
12.EARNINGS PER SHARE
The following table sets forth the composition of the weighted average shares (denominator) used in the basic and dilutive earnings per share computation for the three months and ninesix months ended SeptemberJune 30, 20202021 and 2019.

  Three months ended 
  September 30,
2020
  September 30,
2019
 
Net income $3,337,333  $1,049,699 
Weighted average shares outstanding, basic  47,878,011   35,707,788 
Effect of dilutive outstanding warrants and stock options  3,748,123   1,898,890 
Adjusted weighted average shares outstanding, dilutive  51,626,134   37,606,678 
Basic income per shares $.07  $.03 
Dilutive income per share $.06  $.03 

  Nine months ended 
  September 30,
2020
  September 30,
2019
 
Net income $3,817,758  $2,341,120 
Weighted average shares outstanding, basic  41,477,438   31,523,679 
Effect of dilutive outstanding warrants and stock options  2,746,245   667,348 
Adjusted weighted average shares outstanding, dilutive  44,223,683   32,191,027 
Basic income per shares $.09  $.07 
Dilutive income per share $.09  $.07 

2020.

GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

13.ACQUISITIONS

 Three Months Ended
 June 30,
2021
June 30,
2020
Net income$6,713 $2,574 
Weighted average shares outstanding, basic59,061 38,617 
Effect of dilution1,162 2,399 
Adjusted weighted average shares outstanding, dilutive60,223 41,016 
Basic earnings per shares$0.11 $0.07 
Dilutive earnings per share$0.11 $0.06 
 Six Months Ended
 June 30,
2021
June 30,
2020
Net income$12,860 $480 
Weighted average shares outstanding, basic58,588 38,224 
Effect of dilution1,206 2,017 
Adjusted weighted average shares outstanding, dilutive59,794 40,241 
Basic earnings per shares$0.22 $0.01 
Dilutive earnings per share$0.22 $0.01 

13.ACQUISITIONS
Our acquisition strategy is to acquire (i) well established profitable hydroponic garden centers in markets where the Company does not have a market presence or in markets where it is increasing its market presence.presence; and (ii) proprietary brands and private label brands. The Company accounts for acquisitions in accordance with ASC 805 “Business Combinations.” Assets acquired and liabilities assumed are recorded in the accompanying consolidated balance sheets at their estimated fair values, as of the acquisition date. For all acquisitions, the preliminary allocation of the purchase price was based upon a preliminary valuation, and the Company’s estimates and assumptions are subject to change within the measurement period as valuations are finalized. The Company has not made any adjustments to the preliminary valuations.

valuations of the acquisition based on valuation analysis prepared by independent third-party valuation consultants. All acquisition costs are expensed as incurred and recorded in general and administrative expenses in the consolidated statements of operations.

Acquisitions during the six months ended June 30, 2021.
On January 25, 2021, the Company purchased the assets of Indoor Garden & Lighting, Inc, a two-store chain of hydroponic and equipment and indoor gardening supply stores serving the Seattle and Tacoma, Washington area. The total consideration for the purchase of Garden & Lighting was approximately $1.7 million, including $1.2 million in cash and common stock valued at approximately $0.5 million. Acquired goodwill of approximately $0.8 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.
On February 1, 2021, the Company purchased the assets of J.A.R.B., Inc d/b/a Grow Depot Maine, a two-store chain in Auburn and Augusta, Maine. The total consideration for the purchase of Grow Depot Maine was approximately $2.1 million, including $1.7 million in cash and common stock valued at approximately $0.4 million. Acquired goodwill of approximately $1.3 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.




15

GrowGeneration Corporation and Subsidiaries
Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2021
13.ACQUISITIONS, continued

On February 15, 2021, the Company purchased the assets of Grow Warehouse LLC, a four-store chain of hydroponic and organic garden stores in Colorado (3) and Oklahoma (1). The total consideration for the purchase of Grow Warehouse LLC was approximately $17.8 million, including $8.1 million in cash and common stock valued at approximately $9.7 million. Acquired goodwill of approximately $11.1 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.
On February 22, 2021, the Company purchased the assets of San Diego Hydroponics & Organics, a four-store chain of hydroponic and organic garden stores in San Diego, CA. The total consideration for the purchase of San Diego Hydroponics was approximately $9.3 million, including $4.8 million in cash and common stock valued at approximately $4.5 million. Acquired goodwill of approximately $5.7 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.
On March 12, 2021, the Company purchased the assets of Charcoir Corporation, who sells an RHP-certified growing medium made from the highest-grade coconut fiber. The total consideration for the purchase of Charcoir was approximately $16.4 million, including $9.9 million in cash and common stock valued at approximately $6.5 million. Acquired goodwill of approximately $6.1 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established distribution market for the Company of a proprietary brand.
On March 15, 2021, the Company purchased the assets of 55 Hydroponics, a hydroponic and organic superstore located in Santa Ana, CA. The total consideration for the purchase of 55 Hydroponics was approximately $6.5 million, including $5.4 million in cash and common stock valued at approximately $1.1 million. Acquired goodwill of approximately $3.9 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.
On March 15, 2021, the Company purchased the assets of Aquarius, a hydroponic and organic garden store in Springfield, MA. The total consideration for the purchase of Aquarius was approximately $3.6 million, including $2.4 million in cash and common stock valued at approximately $1.2 million. Acquired goodwill of approximately $1.7 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.
On March 19, 2021, the Company purchased the assets of Agron, LLC, an online seller of growing equipment. The total consideration for the purchase of Agron was approximately $11.3 million, including $6 million in cash and common stock valued at approximately $5.3 million. Acquired goodwill of approximately $8.7 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established e-commerce market for the Company targeting the commercial customer.

On April 19, 2021, the Company purchased the assets of Grow Depot LLC ("Down River Hydro"), a hydroponic and indoor gardening supply store in Brownstown, MI. The total consideration for the purchase of Down River Hydro was approximately $4.4 million, including approximately $3.2 million in cash and common stock valued at approximately $1.2 million. Acquired goodwill of approximately $2.1 million represents the value expected to rise from organic growth and an opportunity to expand into a well established market for the Company.

On May 24, 2021, the Company purchased the assets of The Harvest company ("Harvest"), a northern California-based hydroponic supply center and cultivation design innovator with stores in Redding and Trinity County. The total consideration for the purchase if Harvest was approximately $8.3 million, including approximately $5.6 million in cash and common stock valued at approximately $2.8 million. Acquired goodwill of approximately $4.6 million represents the value expected to rise from organic growth and an opportunity to expand into a well established market for the Company.
16

GrowGeneration Corporation and Subsidiaries
Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2021
13.ACQUISITIONS, continued

The table below represents the allocation of the purchase price to the acquired net assets during the six months ended June 30, 2021.

 AgronAquarius55 HydroCharcoirSan Diego Hydro
Inventory$$957 $780 $839 $1,400 
Prepaids and other current assets29 12 29 534 36 
Furniture and equipment46 63 50 315 
Liabilities
Operating lease right to use asset87 853 970 
Operating lease liability(87)(853)(970)
Customer relationships832 339 809 5,712 605 
Trade name1,530 485 870 1,099 1,192 
Non-compete139 26 
Intellectual property2,065 
Goodwill8,673 1,702 3,915 6,119 5,728 
Total$11,249 $3,558 $6,479 $16,368 $9,282 
 Grow WarehouseGrow Depot MaineIndoor GardenDown River HydroHarvestTotal
Inventory$2,448 $326 $372 $824 $1,204 $9,150 
Prepaids and other current assets30 683 
Furniture and equipment250 25 94 50100 993 
Liabilities(169)(169)
Operating lease right to use asset94 91 129 2,224 
Operating lease liability(94)(91)(129)(2,224)
Customer relationships1,256 549 210 634 1,016 11,962 
Trade name2,748 344 353 698 1,392 10,711 
Non-compete94 36 16 319 
Intellectual property2,065 
Goodwill11,122 866 661 2,126 4,606 45,518 
Total17,779 2,149 1,692 $4,351 $8,325 $81,232 

The table below represents the consideration paid for the net assets acquired in business combinations.
 AgronAquarius55 HydroCharcoirSan Diego Hydro
Cash$5,973 $2,331 $5,347 $9,902 $4,751 
Common stock5,276 1,227 1,132 6,466 4,531 
Total$11,249 $3,558 $6,479 $16,368 $9,282 

 Grow WarehouseGrow
Depot Maine
Indoor GardenDown River HydroHarvestTotal
Cash$8,100 $1,738 $1,165 $3,177 $5,561 $48,045 
Common stock9,679 411 527 1,174 2,764 33,187 
Total$17,779 $2,149 $1,692 $4,351 $8,325 $81,232 
17

GrowGeneration Corporation and Subsidiaries
Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2021
The following table discloses the date of the acquisitions noted above and the revenue and earnings included in the consolidated income statement for the period ended June 30, 2021.
 AgronAquarius55 HydroCharcoirSan Diego Hydro
Acquisition date3/19/20213/15/20213/15/20213/12/20212/22/2021
Revenue$6,105 $2,684 $2,222 $1,880 $3,446 
Net Income$324 $365 $314 $518 $547 
 Grow WarehouseGrow Depot MaineIndoor GardenDown River HydroHarvestTotal
Acquisition date2/15/20212/1/20211/25/20214/19/20215/24/21
Revenue$6,753 $2,779 $2,308 $1,200 $1,489 $5,986 
Net Income$1,297 $555 $433 $176 $268 $905 

18

GrowGeneration Corporation and Subsidiaries
Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2021
13.ACQUISITIONS, continued

The following represents the pro forma consolidated income statement as if the acquisitions had been included in the consolidated results of the Company for the entire period for the quarter ended June 30, 2021 and 2020.
Three Months EndedSix Months Ended
 June 30, 2021
(Unaudited)
June 30, 2021
(Unaudited)
Revenue$130,504 $229,599 
Net income$12,446 $19,849 


Three Months EndedSix Months Ended
 June 30, 2020
(Unaudited)
June 30, 2020
(Unaudited)
Revenue$40,501 $90,126 
Net income$1,849 $2,352 
Acquisitions during the six months ended June 30, 2020.
On February 26, 2020 we acquired certain assets of Health & Harvest LLC in a transaction valued at approximately $2.85 million. Acquired goodwill of approximately $1.75$1.1 million representsrepresented the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Cash consideration was funded from the Company’s existing working capital. Transaction costs incurred in connection with this acquisition were not significant.


On June 16, 2020 we acquired certain assets of H2O Hydroponics, LLC in a transaction valued at approximately $1.99$2.0 million. Acquired goodwill of approximately $1.4$1.0 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Cash consideration was funded from the Company’sCompany's existing working capital. Transaction costs incurred in connection with this acquisition were not significant.

On August 10, 2020 we acquired certain assets of Benzakry Family Corp, d/b/a Emerald City Garden, in a transaction valued at $1 million. Acquired goodwill of approximately $840,000 represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Cash consideration was funded from the Company’s existing working capital. Transaction costs incurred in connection with this acquisition were not significant.

The table below represents the allocation of the purchase price to the acquired net assets during the ninesix months ended SeptemberJune 30, 2020.

  Emerald
City Garden
  H2O
Hydroponics
LLC
  Health &
Harvest
LLC
  Total 
Inventory $150,000  $497,600  $1,051,900  $1,699,500 
Prepaids and other current assets  -   4,600   -   4,600 

Property and equipment

  10,000   50,000   50,000   110,000 

Operating leases right to use asset

  -   902,000   192,600   1,094,600 

Operating lease liability

  -   (902,000)  (192,600)  (1,094,600)
Goodwill  840,000   1,434,700   1,750,600   4,025,300 
Total $1,000,000  $1,986,900  $2,852,500  $5,839,400 

 H2O Hydroponics LLCHealth & Harvest LLCTotal
Inventory$498 $1,054 $1,552 
Prepaids and other current assets
Furniture and equipment50 51 101 
Right to use asset902 192 1,094 
Lease liability(902)(192)(1,094)
Customer relationships150 255 405 
Trade name234 357 591 
Non-compete43 49 
Goodwill1,008 1,130 2,138 
Total$1,987 $2,853 $4,840 
The table below represents the consideration paid for the net assets acquired in business combinations.

  Emerald
City Garden
  H2O
Hydroponics
LLC
  Health &
Harvest
LLC
  Total 
Cash $1,000,000  $1,281,700  $1,750,000  $4,031,700 
Common stock  -   705,200   1,102,500   1,807,700 
Total $1,000,000  $1,986,900  $2,852,500  $5,839,400 


19

GrowGeneration Corporation and Subsidiaries

Notes to theTo Unaudited Condensed Consolidated Financial Statements

September

June 30, 2020

13.ACQUISITIONS, continued

2021

 H2O Hydroponics LLCHealth & Harvest LLCTotal
Cash$1,282 $1,750 $3,032 
Common stock705 1,103 1,808 
Total$1,987 $2,853 $4,840 
The following table discloses the date of the acquisitions noted above and the revenue and earnings included in the consolidated income statement of operations from the date of acquisition through Septemberto the period ended June 30, 2020.

  Emerald
City Garden
  H2O
Hydroponics
LLC
  Health &
Harvest
LLC
  Total 
Acquisition date  8/10/2020  6/26/2020  2/26/2020    
Revenue $472,000  $2,768,800  $5,887,400  $9,128,200 
Net income $74,200  $504,300  $830,700  $1,409,200 

 H2O Hydroponics LLCHealth & Harvest LLCTotal
Acquisition date6/26/202/26/2020
Revenue$227 $2,300 $2,527 
Earnings$28 $462 $490 


The following represents the pro forma consolidated income statement as if the acquisitions had been included in the consolidated results of the Company for the entire period for the three months and ninesix months ended SeptemberJune 30, 2020 and 2019.

  Three Months
Ended
September 30,
2019
  Nine Months
Ended
September 30,
2019
 
Revenue $2,873,178  $6,827,217 

Net income

 $

169,820

  $

261,714

 

Pro forma consolidated income statement:
Three Months EndedSix Months Ended
 June 30, 2019June 30, 2019
Revenue$21,759 $37,122 
Earnings$1,149 $1,465 

14.RELATED PARTIES

The table below represents the allocationCompany has engaged with a firm that employs an immediate family member of the purchase price to the acquired net assets during the nine months ended September 30, 2019.

  Grand
Rapids
Hydro
  Green
Life
Garden
  Chlorophyll  Reno Hydroponics  Palm
Springs
Hydroponics
  Total 
Inventory $1,453,100  $1,038,600  $1,441,000  $238,000  $465,500  $4,636,200 
Prepaids and other current assets      14,100   22,000   -       36,100 
Property and equipment  50,000   100,000   100,000   25,000   25,000   300,000 
Operating right to use asset  1,004,200   809,600   701,900   -   329,300   2,845,000 
Operating lease liability  (1,004,200)  (809,600)  (701,900)  -   (329,300)  (2,845,000)
Goodwill  2,376,900   2,305,900   2,596,100   516,300   554,000   8,349,200 
Total $3,880,000  $3,458,600  $4,159,100  $779,300  $1,044,500  $13,321,500 

The table below represents the consideration paid for the net assets acquired in business combinations for the nine months ended September 30, 2019. 

  Grand
Rapids
Hydro
  Green
Life
Garden
  Chlorophyll  Reno Hydroponics  Palm
Springs
Hydroponics
  Total 
Cash $2,350,000  $2,647,700  $3,659,100  $525,000  $800,000  $9,981,800 
Common stock  1,530,000   810,900   500,000   254,300   244,500   3,339,700 
Total $3,880,000  $3,458,600  $4,159,100  $779,300  $1,044,500  $13,321,500 


GrowGeneration Corporation and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

September 30, 2020

13.ACQUISITIONS, continued

The following table discloses the date of the acquisitions noted above and the revenue and earnings included in the consolidated statement of operations from the date of acquisition to the period ended September 30, 2019. 

  Grand Rapids Hydro Green
Life
Garden
 Chlorophyll Reno Hydroponics Palm
Springs
Hydroponics
 Total 
Acquisition date  9/3/2019 5/14/2019 1/21/2019 2/11/2019 2/7/2019   
Revenue $612,900 $3,006,100 $4,489,000 $1,427,600 $2,318,500 $11,854,100 
Earnings $121,400 $703,100 $668,900 $233,600 $497,500 $2,224,500 

The following represents the proforma consolidated statement of operations as if the acquisitions had been included in the consolidated resultsan officer of the Company as partner. The firm provides certain legal services. Amounts paid for the entire periodto that firm in total was approximately $0.2 million and $0.4 million for the three months and ninesix months ended SeptemberJune 30, 2018.

  Three Months
Ended
September 30,
2018
  Nine Months Ended
September 30,
2018
 
Revenue $1,850,700   5,552,000 
Earnings $168,100   504,400 

14.SUBSEQUENT EVENTS

2021, respectively. As of June 30, 2021, there was no outstanding balance due.



15.SUBSEQUENT EVENTS
The Company has evaluated events and transaction occurring subsequent to SeptemberJune 30, 20202021 up to the date of this filing of these consolidated financial statements. These statements contain all necessary adjustments and disclosures resulting from that evaluation. 

For all acquisitions subsequent to the end of the quarter, the Company’s initial accounting for the business combination has not been completed because the valuations have not yet been received from the Company’s independent valuation firm.
On October 12, 2020,July 1, 2021, the Company acquiredpurchased the assets of Hydroponics Depot, LLC, a single store locatedAqua Serene, an indoor/outdoor garden center with stores in Phoenix ArizonaEugene and Ashland, Oregon. The total consideration for $987,500the purchase was $10.0 million, including approximately $7.7 million in cash and 31,027 shares of the Company’s common stock valued at $500,000.

On October 20, 2020 the Company acquired the assets of Big Green Tomato, a two-store chain in Battle Creek and Taylor, Michigan for $5,495,000 in cash and 167,11646,554 shares of common stock valued at $2,750,000.

approximately $2.3 million.


On October 29, 2020,July 3, 2021, the Company signed an asset purchase agreement with The GrowBiz,purchased the assets of Mendocino Greenhouse & Garden Supply, Inc, a five-store chain with four storesNorthern California-based hydroponic garden center located in California and one store in Oregon. The asset purchase is expected to close by the end of the year.Mendocino, California. The total consideration for the purchase was approximately $4.0 million.

20

GrowGeneration Corporation and Subsidiaries
Notes To Unaudited Condensed Consolidated Financial Statements
June 30, 2021
On July 27, 2021, the Company entered into a series of The GrowBizasset purchase agreements (the “Purchase Agreements”) through its wholly-owned subsidiary, GrowGeneration Michigan Corp., to purchase the assets from subsidiaries of HGS Hydro (“HGS Hydro”) with 6 stores across the State of Michigan and a seventh store to open in the fall of 2021. This acquisition is expected to close before the end of 2021 fiscal year-end. As consideration for the assets, the Company agreed to pay HGS Hydro an aggregate purchase price of approximately $32$72.2 million $17,000,000which includes $55.2 million in cash and approximately $17.0 million in shares of the Company's restricted common stock valued at $15 million.

stock.

21


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion should be read in conjunction with our consolidated financial statements and related notes that appear elsewhere in this report as well as our Annual Report on Form 10-K for the year ended December 31, 20192020 filed with the SEC on March 27, 2020.29, 2021. In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf, whether or not in future filings with the SEC. Forward looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements, particularly those identified with the words, “anticipates,” “believes,” “expects,” “plans,” “intends,” “objectives,” and similar expressions, are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward-looking statements made by, or on our behalf. We disclaim any obligation to update forward looking statements, except as required by law.

OVERVIEW

GrowGeneration Corp. (together with all of its wholly-owned subsidiaries, collectively “GrowGeneration” or the “Company”) was incorporated in Colorado in 2014 and is the largest chain of hydroponic garden centers in North America by revenue and number of stores. We are theis a leading marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilationenvironmental control systems and accessories for hydroponic gardening. Currently, the CompanyGrowGeneration also owns and operates a chain of thirty one (31) retail hydroponic/gardening centers, with six (6) in the state of California, six (6) in the state of Michigan, five (5) located in the state of Colorado, four (4) in the State of Oklahoma, three (3) in Maine, two (2) in the state of Nevada, one (1) in the state of Washington, one (1) in the state of Oregon, one (1) in the state of Rhode Island, (1) in the state of Florida, one (1) distribution center in the state of Californiae-commerce platforms, www.growgeneration.com and an online e-commerce store, GrowGeneration.com. Our plan iswww.agron.io, Canopy Crop Management Corp, CharCoir Inc, and several proprietary private-label brands across multiple product categories from LED lighting to continue to acquire, opennutrients and operate hydroponic/gardening centersadditives and related businesses throughout the United States and Canada.

Market

Our garden centersenvironmental control systems for indoor cultivation.

Markets
GrowGeneration sell thousands of products, including nutrients, growing media, advanced indoor and greenhouse lighting, ventilationenvironmental control systems, vertical benching and accessories for hydroponic gardening, as well as other indoor and outdoor growing products, that serve multi-purposes and are designed and intended for growing a wide range of plants. Hydroponics is a specialized method of growing plants using mineral nutrient solutions in a water solvent, as opposed to soil. This method is typically used inside greenhouses to give growers the ability to better regulate and control nutrient delivery, light, air, water, humidity, pests, and temperature. Hydroponic growers benefit from these techniques by producing crops faster and with higher crop yields per acre as compared to traditional soil-based growers. Indoor growing techniques and hydroponic products are being utilized in new and emerging industries or segments, including the growing of cannabis and hemp. In addition, vertical farms producing organic fruits and vegetables are also beginning to utilize hydroponics due to a rising shortage of farmland as well as environmental vulnerabilities including drought, other severe weather conditions and insect pests.

GrowGeneration serves a new, yet sophisticated community of commercial and urban cultivators growing specialty crops including organics, greens and plant-based medicines. Unlike the traditional agricultural industry, these cultivators use innovative indoor and outdoor growing techniques to produce specialty crops in highly controlled environments. This enables them to produce crops at higher yields without having to compromise quality, regardless of the season or weather and drought conditions.


Our target market segments include the commercial growers in the plant-based medicine market, the home grower and businesses and individuals who grow organically grown herbs and leafy green vegetables. The landscape for hydroponic retail stores is very fragmented, with numerous single stores which we consider very ripe for our roll up strategy. Further, the products we sell are in demand due to the ever-increasing legalization of plant-based medicines, primarily cannabis and hemp, and the number of licensed cultivation facilities in both the US and Canada. Total sales for the hydroponic equipment industry, projected to surpass $16 billion by 2025.

Our retail operations are driven by our high-qualitya wide selection of all hydroponic products, value-add knowledgeableservice and solutions driven staff and fastpick, pack and ship distribution and fulfillment capabilities. We employ horticulturists thatapproximately 671 employees, a majority of them we have branded as “Grow Pros”. OurPros.” Currently, our operations span over 400,000875,000 square feet of retail and warehouse space. During COVID-19, we have been deemed an “essential” supplier to the agricultural industry and, as such, we remained open and continued our operations. For the quarter ended September 30, 2020, our revenue was $55 million, which increased 153% from the same period of the prior year. For the nine months ended September 30, 2020, our revenues were $131.4 million, which increased 141.8% compared to the same period 2019. There was a 73% increase in our same store sales comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. The Company performed well in all markets, most notably sales in the Oklahoma market up 288%, Michigan market was up 271%, Maine market up 82%, all attributable to gaining more commercial and walk in business in these growth markets. Income from store operations was $9.6 million for the third quarter of 2020, compared to $3.8 million for the third quarter 2019, an increase of 155%. Net income from store operations was approximately $22.6 million for the nine months ended September 30, 2020, compared to approximately $8.6 million for the nine months ended September 30, 2019.

Adjusted EBITDA was $6.6 million for the third quarter of 2020 compared to $2 million the same period of 2019, an increase of 230%. The Company is averaging 12,000 walk-in transaction per week.

We operate our business through the following sales channels:

Retail: 31 retail and commercial hydroponic/gardening centers focused on serving growers and cultivators.

Commercialbusiness units:
Retail: 58 operating hydroponic/gardening centers focused on serving growers and cultivators.

Commercial: Sales to commercial customers, including expert growers and cultivators, and provide them with advice from sales representatives with the requisite expertise (whom we brand as “GrowPros”) to serve their specific needs.

E-Commerce: Our existing e-commerce operation, growgeneration.com (previously HeavyGarden.com and GrowGen.pro), is currently being developed and rebranded into an omni-channel sales approach to enable e-commerce at all of our locations, which ws launched in September 2020.

Distribution: Some of our stores function as warehouse, distribution and fulfillment centers for directing products to other store locations and to the retail, wholesale and mass hydroponic markets.

Growth Strategy - Store Acquisitions and New Store Openings

Our growth strategy is to expand the number of our retail and commercial operations throughout the United States. The hydroponic retail landscape is fragmented, which we believe has allowed us to acquire the “best of breed” locations in the United States. In addition, we have a two-year roadmap to open a number of new locations in markets that we believe are underserved throughout the country. In addition to the 11 states where we are currently operating, we have identified Ohio, Illinois, Pennsylvania, New York, New Jersey and Missouri as new markets where we plan to open a new operation. In the first quarter of 2020, we opened a second hydroponic/gardening center in Tulsa, Oklahoma, a 40,000 square feet store operation and fulfillment center, and acquired Health & Harvest located outside of Miami, FL. On June 16, 2020, we acquired the assets of H2O Hydroponics LLC, a hydroponic garden center in Lansing, MI. In connection with this acquisition, we have consolidated and relocated our current West Lansing location into a newly built 14,000 square foot hydroponic garden center. On August 10, 2020, we purchased the assets of Emerald City Garden located in Concord, CA for $1 million, following which acquisition we opened a new store in the state of California. On October 12, 2020, the Company purchased the assets of Hydroponics Depot, located in Phoenix, AZ, which represents the Company’s 11th state. On October 20, 2020, we purchased the assets of The Big Green Tomato, a two-store chain in Michigan.


The Company now owns and operates 6 locations in the state of Michigan. On October 29, 2020, the Company entered into an asset purchase agreement to buy The GrowBiz, the 3rd largest chain of Hydroponic garden centers in the US. The GrowBiz operates five garden centers, four in CA and one in Oregon. We have set a target to be at 50 stores and operate in 15 states by the end of 2021.

Commercial Sales Division

Our commercial division is a dedicated sales and support team to sell and service large commercial customers, who are primarily licensed growers of medicinalincluding large multi-state operators and non-medicinal cannabis. As of the third quarter of 2020, our commercial division services over 1,000 commercial accounts, who collectively contributed $13.2 million in revenue or approximately 24% of our total Q3 2020 revenues. For the nine-month period ended September 30,2020, the commercial division generated revenues of $32.7 million compared to $10.9 million for the same period in 2019, a 200% increase. We have identified over 14,000 licensed hemp and cannabis growers in the United States and believe there is significant room for us to expand our base of commercial customers.

E-Commerce Strategy

cultivators.


E-Commerce/Omni-channel: Our online revenues for the third quarter of 2020 was approximately $2.9 million compared to $1.4 million for the same period in 2019, an increase of 112%. For the nine months ended September 30, 2020, our online revenues were approximately $7.4 million compared to $3.1 million for the same period in 2019, an increase of 140%. New visitors to our website are over 100,000 per month. We rebranded our existing e-commerce operation, HeavyGarden.comincludes GrowGeneration.com and GrowGen.Pro, as growgeneration.com, which will be an omni-channel sales approach to enable e-commerce at all of our locations, providing our customers convenient ways to shop when and how they feel comfortable. We launched this strategy in September 2020. This omni-channel approach will provide 24/7 availability of products and allow our customers to “Buy Online and Pick Up In StoreAgron.io, a business-to-business (B2B) online portal for commercial growers. GrowGeneration.com is currently being testedadding “Buy online/Pick up in several garden centers.” Customers will be able to shop online in all product departments and access descriptions, reviews and pictures of our products. Our customers can order online and they can choose to either have their products delivered directly to their growing facility (usually within 48 hours) or they canstore” same day pick up the products at one of our stores (usually within 24 hours). We believe that this omni-channel initiative will result in a more seamless, convenient shopping experience for our customers and will drive financial results.

Distribution Channel

We have built a supply chain that currently spans through 31 locations across 10 states. We are in the process of building several operations that will serve as fulfillment service centers, in addition to serving the local retail and commercial customers. These garden/fulfillment centers will ship directly to a farm or home as well as to any commercial hydroponic store (including ours and others) in the United States. We have a fleet of trucks that allow us to deliver within the proximity of any of these locations.

Productsservice.


Proprietary Brands and Private Label Strategy

We sell: GrowGeneration sells a variety of products, including nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, vertical benching, environmental control systems and accessories for hydroponic gardening, as well as other indoor and outdoor growing products. Our supply chain includes several thousand stock keeping units (“SKUs”) across 12 product departments. Many of our products are consumables leading to repeat orders by our customers. Consumable products are mainly nutrients and additives that feed the plants on a recurring basis. Our strategy is to supply products to two groups of customers: commercial growers and smaller growers that require a local center to fulfill their daily and weekly growing needs.

gardening.

We are also actively developing a line of private label products that we intend to sell through our garden centers under brands we own or control. Our strategy is to deliver high-quality products at a lower cost, and higher margin to us. To further our private label strategy, we acquired various trademarks in March 2019 to aid in branding our ‘in house’ products to our customers.  We introduced our first private labeled products under the Sunleaves brand in first quarter of 2020. Sales of our various private label products are over $1,000,000. This initial offering encompassed a broad variety of products ranging from trellis netting to plastic pots and organic nutrients. We intend to introduce additional private label products during 2020 and 2021. We believe that expanding our private label offerings will have a positive impact on our margins and profitability in the near term. We use various trademarks, trade names and service marks in our business, including Blueprint Controllers, Carbide, DuraBreeze, Elemental Solutions, GrowGeneration, GrowXcess, GuardenWare, Harvester’s Edge, HeavyGardens, Ion, MixSure+, OptiLUME, Power Matrix, Smart Support, Sunleaves, Sunspot, The Fountain for Automation, VitaPlant, and Where The Pros Go To Grow. For convenience, we may not include the SM, ® or symbols, but such omission is not meant to indicate that we would not protect our intellectual property rights to the fullest extent allowed by law. Any other trademarks, trade names or service marks referred to in this filing are the property of their respective owners.

As we continue to monitor the COVID-19 situation, we are considered an “essential” supplier to the agricultural industry, suppling the nutrients and nourishment required to feed their plants. The Company has been opened during this difficult time. We have plans and procedures in place to ensure our customers and employees stay safe during this time of uncertainty. As a result of COVID-19 we reduced some hours of operations at the store level and some stores were closed on the weekends, starting in the later part of the first quarter of 2020. There have been some minor delays in vendor shipments as their warehouses and supply chain were affected by staffing shortages. The Company successfully implemented a will call and curb side pick-up process that is working well. All of us at GrowGeneration remain committed to the safety and well-being of our customers and employees. To do our part, GrowGeneration has committed to donate up to $500,000 of free product to local communities that have been severely affected. To date, COVID-19 related costs are $158,000 for payroll related and $29,000 for store masks, gloves, cleaning supplies and sneeze guards.

Competitive Advantages
As the largest chain of stand-alone hydroponic garden centers by revenue and number of stores in the United States based on management’s estimates, we believe that we have the following core competitive advantages over our competitors:

We offer a one-stop shopping experience to all types of growers by providing “selection, service, and solutions”;

We provide end-to-end solutions for our commercial customers from capex built-out to consumables to nourish their plants;

We have a knowledge-based sales team, all with horticultural experience;

We offer the options to transact online, in store, or buy online and pick up;

We consider ourselves to be a leader of the products we offer, from launching new technologies to the development of our private label products;

We have a professional team for mergers and acquisitions to acquire and open new locations and successfully add them to our company portfolio; and

We offer a program of issuing credit to licensed commercial customers based on a credit evaluation process.

26

We offer a one-stop shopping experience to all types of growers by providing “selection, service, and solutions”;
22



We provide end-to-end solutions for our commercial customers from capex built-out to consumables to nourish their plants;

We have a knowledge-based sales team, all with horticultural experience;

We offer the options to transact online, in store, or buy online and pick up;

We consider ourselves to be a leader of the products we offer, from launching new technologies to the development of our private label products;

We have a professional team for mergers and acquisitions to acquire and open new locations and successfully add them to our company portfolio; and

We offer a program of issuing credit to licensed commercial customers based on a credit evaluation process.

Growth Strategy - Store Acquisitions and New Store Openings
Core to our growth strategy is to expand the number of our retail garden centers throughout North America. The hydroponic retail landscape is fragmented, which allows us to acquire the “best of breed” hydroponic operations. In addition to the 12 states we are currently operating in, we have identified new market opportunities in states that include Ohio, Illinois, Pennsylvania, New York, New Jersey, Mississippi and Missouri. In 2020, we opened a second hydroponic/gardening center in Tulsa, Oklahoma, a 40,000 square feet store operation and fulfillment center, and completed eight (8) acquisitions, adding 14 new locations. The Company has recently announced its partnership with Whole Cities Foundation. Founded by Whole Foods Marketacquired 17 new locations in 2014, the independent, nonprofit organization is basedfirst half of 2021, three additional locations in Austin, Texas,July 2021 and has partnered with more than 190 community organizationsan active target pipeline of acquisitions which are planned to close in 100 cities across the U.S. to build thriving local food systems and improve health. The first project, with Whole Cities, through its Fresh, Healthy Food Access Grant program, has been with Newark Science & Sustainability and Greater Newark Conservancy over the past 4 years.  Both organizations had identified hydroponic growing as a goal for their community plans.  Each group will benefit from an equipment grant. These first two opportunities are part of a pilot that we expect will yield learnings over the course of the next year. GrowGeneration will provide equipment and expertise and partner with Whole Cities to evaluate community impact.

As we have built a national chain of hydroponic garden centers, it has always been our mission to give back to the local communities. In our day to day operations, we see the results growing hydroponically. We could not be prouder to partner with Whole Cities to donate hydroponic equipment and supplies to their local communities to help them with their gardens and increase the quality of their food production. Our staff of over 250 dedicated team members, the majority have tremendous knowledge on how to grow hydroponically, are energized to lend a hand and their personal time to support Whole Cities. It is rewarding to watch a community, come together, parents and children, and produce the largest tomatoes and produce in their community!

How We Evaluate Our Operations

Sales

We earn our sales primarily from the sale of hydroponic garden products, including nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening, as well as other indoor and outdoor growing products. Revenue on product sales is recognized upon delivery or shipment. Customer deposits and lay away sales are not reported as revenue until final payment is received and the merchandise has been delivery.

Our sales depend on the type of products we sell and the mix between consumables and non-consumables. Due to their nature, purchases of consumables results in repeat orders as customers seek to replenish their supplies. In 2020, approximately 60% of our sales were consumables. Generally, in markets where legalization of plant-based medicines is recent and licensors are ramping up their grow operations, there are more purchases of non-consumables for build-outs compared to purchases of consumables. In more mature markets, there are generally more purchases of consumables than non-consumables. Our sales are also impacted by our customer mix of commercial and non-commercial customers, as larger commercial customers may receive volume discounts. More than a majority of our sales is derived from our commercial customers.

Gross Profit

We calculate gross profit as sales less cost of goods sold. Cost of goods sold consists of cost of product sold and freight. Gross profit excludes depreciation and amortization, which is presented separately in our consolidated statements of operations.

Our overall gross profit margin varies with our product mix, in particular the percentage of sales of consumable products versus non-consumables, such as in connection with build-outs, during a particular quarter. In addition, our customer mix impacts gross profit margin due to larger commercial customers receiving discounts.

Operating Expenses

Operating expenses are comprised of store operations, primarily payroll, rent and utilities, and corporate overhead. Corporate overhead is comprised of share-based compensation, depreciation and amortization, general and administrative costs and corporate salaries and related expenses. General and administrative expenses (“G&A”) consist mainly of advertising and promotions, travel & entertainment, professional fees and insurance. G&A as a percentage of sales does not increase commensurate with an increase in sales. Our largest expenses are payroll and rent and these are largely fixed and not variable. Our advertising and marketing expenses are controllable and variable depending on the particular market.

2021.


Same-Store Sales

We assess the organic growth of our sales on a same-store basis. We believe that our assessment on a same-store basis represents an important indicator of comparative financial results and provides relevant information to assess our performance. New and acquired stores become eligible for inclusion in the comparable store base if the store has been under our ownership for the entire period in the same-store base periods for which we are including the store. For example, our same store sales for the three months and nine months ended September 30, 2020 and 2019 includes stores that operated for the entire quarter and year to date in both 2020 and 2019. We do not include any stores that were closed or consolidated during a particular period.

Adjusted EBITDA

We define Adjusted EBITDA as net income (loss) before interest expense, income taxes, depreciation and amortization, further adjusted for other items such as non-cash equity compensation charges. See “Use of Non-GAAP Financial Measure” for more information and a reconciliation of Adjusted EBITDA to net income (loss), the most directly comparable financial measure calculated and presented in accordance with GAAP.

RESULTS OF OPERATIONS

Comparison of the three months ended SeptemberJune 30, 20202021 and 2019

The following table presents certain consolidated statement of operations information and presentation of that data as a dollar and percentage change from year-to-year.

  Three Months
Ended
September 30, 2020
  Three Months
Ended
September 30, 2019
  $
Variance
 %
Variance
 
Net revenue $55,007,475  $21,778,487  $33,228,988  153%
Cost of goods sold  40,436,707   15,276,906   25,159,801  164%
Gross profit  14,570,768   6,501,581   8,069,187  124%
Store operating costs  4,972,058   2,744,199   2,227,859  81%
Income from store operation  9,598,710   3,757,382   5,841,328  156%
Corporate operating expenses  4,498,934   2,625,541   1,873,393  71%
Operating income  5,099,776   1,131,841   3,967,935  351%
Other income (expense)  13,358   (82,142)  95,500    
Net income, before taxes 5,113,134  1,049,699  4,063,435  387%
Provision for income taxes  (1,775,801)  -   (1,175,801)   
Net income $3,337,333  $1,049,699  $2,287,634  217.9%

2020.

Net revenue for the three months ended SeptemberJune 30, 20202021 was approximately $55$125.9 million, compared to approximately $21.8$43.5 million for the three months ended SeptemberJune 30, 20192020 an increase of approximately $33.2$82.4 million or 153%190%. TheThis increase in revenues inincluded approximately $45.4 million of additional revenue related to 2020 was primarily due to 1) an increase inand 2021 acquisitions and $23.3 million of revenue from same store sales of $14.1 million or 73%, 2) 6 new stores opened or acquired at various times after September 30, 2019 that had revenues of $15.8 million for the quarter ended September 30, 2020 for which there were no revenues for the quarter ended September 30, 2019, 3) 1 store acquired in September 2019, that had revenues of $2.9 million for the quarter ended September 30, 2020, compared to revenues of $646,000 for the quarter ended September 30, 2019 and 4) an increase in e-commerce revenues of $1.5 million or 112% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. As noted in the chart below, the 20 same stores contributed revenue of $33.4 million for the quarter ended September 30, 2020, compared to revenues of $19.2 million for the quarter ended September 30, 2019, a 73% increase.

sales.


The Company operated the same 20 stores for the entire three months ended September 30, 2020 and 2019: five (5) in Colorado, four (4) in California, two (2) in Michigan, two (2) in Nevada, one (1) in Rhode Island, one (1) in Washington, three (3) in Maine and one (2) in Oklahoma. As the chart shows below, these same stores generated approximately $33.4 million in revenues for the three months ended September 30, 2020, compared to approximately $19.2 million in revenues for the three months ended September 30, 2019, an increase of 73%, primarily due to an increase in the number of commercial customers in those markets. Same store sales increased in all of the markets as noted below comparing September 30, 2020 to September 30, 2019.

  20 Same Stores All Markets   
  Three Months Ended  Three Months Ended      
  September 30,
2020
  September 30,
2019
  Variance %
Variance
 
Colorado market $5,683,073  $4,155,798   1,527,275  37%
Rhode Island  6,936,543   2,177,808   4,758,735  219%
Michigan  2,968,690   1,172,653   1,796,037  153%
Oklahoma  5,081,746   3,361,443   1,720,303  51%
California market  6,557,500   4,457,195   2,100,305  47%
Washington market  404,161   310,699   93,462  30%
Maine market  4,451,835   2,446,502   2,005,333  82%
Nevada market  1,298,607   1,159,576   139,031  12%
Net revenue, all markets $33,382,154  $19,241,674  $14,140,480  73%

The Company currently continues to focus on ten (10) markets and e-commerce noted below and the growth opportunities that exist in each market. We continue to focus on new store acquisitions and openings, proprietary products and the continued development of our online omni-channel and Amazon revenues. In October 2020, the Company purchased the assets of Hydroponics Depot, located in Phoenix, AZ, which represents the Company’s 11th state.

  Sales by Market   
  Three Months Ended
September 30,
2020
  Three Months Ended
September 30,
2019
   Variance  %
Variance
 
Colorado $5,683,073  $4,155,798  $1,527,275  36.8%
California  7,029,475   4,457,195   2,572,280  57.7%
Rhode Island  6,936,543   2,177,808   4,758,735  218.5%
Michigan  8,396,886   2,259,114   6,137,772  271.7%
Nevada  1,298,607   1,159,576   139,031  12%
Washington  404,161   310,699   93,462  30.1%
Oregon  1,937,185   0   1,937,185  - 
Oklahoma  13,057,210   3,361,443   9,695,767  288.4%
Maine  4,451,835   2,446,502   2,005,333  82%
Florida  2,885,003   0   2,885,003  - 
E-commerce  2,927,740   1,381,677   1,546,063  111.9%
Closed/consolidated locations  (243)  68,676   (68,919) - 
Total revenues $55,007,475  $21,778,488  $33,228,987  152.6%

Revenues in the Colorado market increased approximately $1.5 million or 36.8% comparing the quarter ended September 30, 2020 to September 30, 2019. The increase in sales in the Colorado market is due to 1) the Company’s continued focus on increasing commercial sales, and 2) the acquisition of a new store in mid-January 2019. 


Revenues in the California market increased approximately $2.6 million, or 57.7%. Same store revenues in the California market increased approximately $2.1 million over the same quarter in 2019 and the Concord, CA acquisition in mid-August 2020 had revenues of approximately $472,000 for the quarter ended September 30, 2020.

Revenues in the Rhode Island market increased approximately $4.8 million or 218.5% primarily from its increased focus on commercial and multi-state commercial customers.

Revenues in the Michigan market increased approximately $6.1 million or 271.7% due to 1) the increase in same store revenues which increased $1.8 million or 153% primarily due to the increase in commercial accounts, 2) the acquisition of Grand Rapids in September 2019 that contributed $2.9 million in revenue in the quarter ended September 30, 2020 compared to $646,000 for the quarter ended September 30, 2019, 3) the acquisition of the West Lansing store in mid-June 2020 that was consolidated with our existing West Lansing store, that had revenues of $2.6 million for the quarter ended September 30, 2020 compared to $440,000 for the quarter ended September 30, 2019.

Revenues in the Nevada market were up 12%. The Las Vegas, Nevada store has been impacted by COVID-19 and their revenues were flat quarter to quarter but same store sales revenue in our Reno store were up 25%.

Revenues in the Washington market increased 30% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019.

Revenues in Oregon were approximately $1.9 million and represents a new market from an acquisition in mid-December 2019.

Currently we have 4 stores in the Oklahoma market. Revenues in the Oklahoma market increased $9.7 million or 288% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. Same stores revenues increased 1.7 million or 51% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. The increase in revenues is also related to the addition of two new stores, one in November 2019 and one in March 2020 which contributed revenues of $8 million.

Revenues in Maine have increased $2 million or 82% comparing the quarter ended September 30, 2020 to the quarter ended September 30, 2019. The increase in revenues in primarily due to the increase in commercial customers.

Florida was a new market resulting from an acquisition in February 2020. Revenues in this market were $2.9 million for the quarter ended September 30, 2020. 

Cost of Goods Sold

Cost of goods sold for the three months ended SeptemberJune 30, 20202021 was approximately $40.4$90.2 million, compared to approximately $15.3$31.9 million for the three months ended SeptemberJune 30, 20192020, an increase of approximately $25.2$58.3 million or 164%183%. The increase in cost of goods sold was primarily due to the 153%190% increase in sales comparing the three months ended SeptemberJune 30, 20202021 to the three months ended SeptemberJune 30, 2019. The increase in cost of goods sold is directly attributable to the increase in the number of stores open during the quarter ended September 30, 2020 compared to the quarter ended September 30, 2019, and an increase in same store sales as discussed in more detail above.

2020.

Gross profit was approximately $14.6$35.7 million for the three months ended SeptemberJune 30, 2020,2021, compared to approximately $6.5$11.6 million for the three months ended SeptemberJune 30, 2019,2020, an increase of approximately $8.1$24.1 million or 124%208%. The increase in gross profit is primarily related to the 153%190% increase in revenues comparing the quarter ended SeptemberJune 30, 20202021 to the quarter ended SeptemberJune 30, 2019.2020. Gross profit as a percentage of revenues was 26.5%28.4% for the three months ended SeptemberJune 30, 2020,2021, compared to 29.9%26.7% for the three months ended SeptemberJune 30, 2019.2020. The decreaseincrease in the gross profit margin percentage is primarily due to 1) a greater percentagehigher increases in revenues from both private label products and distributed products which were 7.1% of our revenues for the quarter ended SeptemberJune 30, 2020 in commercial2021 and e-commerceless than 1% of revenues as a percentage of overall revenues that have lower margins and 2) in the first quarter of 2019 we acquired a significant amount of inventory from a vendor at a substantial discount, sales of this product in the third quarter of 2019 accounted for 5% of our overall revenue with higher margins. Commercial and e-commerce accounted for approximately 29.3% of overall sales for the quarter ended SeptemberJune 30, 2020 compared to 27.3% for the quarter ended September 30, 2019, resulting in a margin reduction of approximately 1.3 basis points. The Company has maintained a consistent margin for all of 2020.


Operating Expenses

Operating expenses are comprised of store operations, primarily payroll, rentselling, general, and utilities,administrative and corporate overhead.depreciation and amortization. Operating costs were approximately $9.5$26.1 million for the three months ended SeptemberJune 30, 20202021 and approximately $5.4$8.8 million for the three months ended SeptemberJune 30, 2019,2020, an increase of approximately $4.1$17.3 million or 76%197%.
Store operating costs were $5approximately $12.6 million for the three months ended SeptemberJune 30, 20202021, compared to $2.7$3.9 million for the quarter ended SeptemberJune 30, 2019,2020, an increase of 81%$8.7 million or 226%. The increase in store operating costs was directly attributable to 1) the 153%190% increase in revenues, 2) the addition of five (5) newtwenty-nine (29) locations that were added after SeptemberJune 30, 2019,2020, and 3) two (2)one (1) locations added at various times induring the quarter ended SeptemberJune 30, 20192020 that were open for the entire quarter ended SeptemberJune 30, 2020. The addition of these 7 stores, discussed above, and a new warehouse facility were the primary reasons for the increase in store operating costs. Store operating costs as a percentage of sales were 9% for the three months ended September 30, 2020, compared to 12.6% for the three months ended September 30, 2019, a 28% reduction. Store operating costs were positively impacted by 1) the opening of new and acquired stores throughout 2019 and 2020 which have lower percentage of operating costs to revenues due to their larger size and higher volume, and 2) a 73% increase in same store sales.

Corporate2021.

23


Total corporate overhead comprised of general and administrative costs, share based compensation, depreciation and amortization and corporate salaries, was approximately $4.5$13.5 million for the three months ended SeptemberJune 30, 2021, compared to $4.9 million for the quarter ended June 30, 2020, an increase of $8.6 million or 175%. Selling, general, and administrative costs were approximately $10.6 million for the three months ended June 30, 2021, compared to approximately $4.4 million for the three months ended June 30, 2020. Salaries expense increase to $5.6 million from $2.0 million primarily due to an increase in corporate staff and general and administrative expenses increased to $3.0 million from $1.3 million to support expanding operations.  Share-based compensation increased to $1.9 million from $1.2 million primarily due to expanding corporate staff to support the increased operations.

Net Income
Net income for the three months ended June 30, 2021 was approximately $6.7 million, compared to net income of approximately $2.6 million for the three months ended SeptemberJune 30, 2019. Corporate overhead was 8.2%2020, a increase of approximately $4.1 million.

Comparison of the six months ended June 30, 2021 and 2020.
Net revenue for the threesix months ended SeptemberJune 30, 2021 was approximately $215.9 million, compared to $76.4 million for the six months ended June 30, 2020 an increase of approximately $139.5 million or 182%. This increase included $73.4 million of additional revenue from 2020 and 12.1% for the three months ended September 30, 2019. The decrease in corporate overhead as a percentage2021 acquisitions and $37.8 million of revenues for the quarter ended September 30, 2020 compared to the quarter ended September 30, 2019 was primarily due to the leverage we are achieving through the increase in revenues not onlyadditional revenue from same store sales but through revenues from acquired and opened stores. Share based compensation for the three months ended September 30, 2020 was $1 million compared to $553,000 for the three months ended September 30, 2019. The increase in the amount of share-based compensation is primarily due to new executive compensation agreements effective January 1, 2020. Share based compensation as a % of revenues decreased from 2.5% for the three months ended September 30, 2019 to 1.9% for the three months ended September 30, 2020. The increase in salaries expense from approximately $1 million in the three months ended September 30, 2019 to $2.2 million for the three months ended September 30, 2020 was due primarily to the increase in corporate staff to support expanding operations, including purchased store integrations, new store openings, accounting and finance, information systems, purchasing and commercial sales staff. It should be noted that when we consummate a new acquisition, purchasing and back office accounting functions are stripped from the new acquisitions and those functions are absorbed into our existing centralized purchasing and accounting and finance departments, thus delivering cost savings. Corporate salaries and related payroll costs as a percentage of sales were 4% for the three months ended September 30, 2020 compared to 4.7% for the three months ended September 30, 2019. General and administrative expenses comprised mainly of advertising and promotions, travel & entertainment, professional fees, insurance, and bad debt expense was approximately $858,000 for the three months ended September 30, 2020 and approximately $804,000 for the three months ended September 30, 2019, with a majority of the increase related to advertising and promotion, professional and legal fees and insurance. General and administrative costs as a percentage of revenue were 1.6% for the three months ended September 30, 2020, and 3.7% for the three months ended September 30, 2019. As noted earlier, corporate overhead, which includes non-cash expenses consisting primarily of depreciation and share based compensation, was approximately $1.5 million for the three months ended September 30, 2020, compared to approximately $801,000 for the three months ended September 30, 2019.

performance. 


Net Income

Net income for the three months ended September 30, 2020 was approximately $3.3 million, compared to net income of approximately $1 million for the three months ended September 30, 2019, a positive change of approximately $2.3 million. The increase in net income for the quarter ended September 30, 2020 was primarily due to the 153% increase in revenues while store operating costs increased only 81%. Net income from store operations which was approximately $9.6 million for the quarter ended September 30, 2020, compared to approximately $3.8 million for the quarter ended September 30, 2019, an increase of $5.8 million or 155%. The increase in income from store operations were offset by increased corporate overhead, which was approximately $4.5 million for the quarter ended September 30, 2020, compared to approximately $2.6 million for the quarter ended September 30, 2019, an increase of $1.9 million. In addition, the Company reported a provision for income taxes of approximately $1.8 million for which there was no provision in the comparable period last year. In prior years, the Company was able to offset taxable income with net operating loss carryforwards. Those carryforwards were fully utilized this year, as such we commenced recorded a provision for income taxes. Of the total corporate overhead of $4.5 million, non-cash share-based compensation and depreciation was approximately $1.5 million. Increases in G&A and salaries in the quarter ended September 30, 2020 compared to the quarter ended September 30, 2019 accounted for the remaining increase.

Comparison of the nine months ended September 30, 2020 and 2019

The following table presents certain consolidated statement of operations information and presentation of that data as a dollar and percentage change from year-to-year.

  Nine Months
Ended
September 30,
2020
  Nine Months
Ended
September 30,
2019
  $
Variance
  %
Variance
 
Net revenue $131,440,820   54,349,092  $77,091,728   141.8%
Cost of goods sold  96,338,467   38,340,670   57,997,797   151.3%
Gross profit  35,102,353   16,008,422   19,093,931   119.3%
Store operating costs  12,523,594   7,360,525   5,163,069   70.1%
Income from store operations  22,578,759   8,647,897   13,930,862   161.1%
Corporate operating expenses  16,783,616   5,992,335   10,791,281   180.1%
Operating income  5,795,143   2,655,562   3,139,581   118.2%
Other income (expense)  (22,272)  (314,442)  292,170     
Net income, before taxes $5,772,871   2,341,120   3,431,751   146.6%
Provision for income taxes  (1,995,113)  -   (1,995,113)    
Net income $3,817,758  $2,341,120  $1,476,638   63.1%

Net revenue for the nine months ended September 30, 2020 was approximately $131 million, compared to approximately $54 million for the nine months ended September 30, 2019 an increase approximately $77 million or 142%. The increase in revenues in 2020 was primarily due to 1) 5 new stores opened or acquired after September 30, 2019 which had revenues of $27 million for the nine months ended September 30, 2020 for which there were no revenues for the nine months ended September 30, 2019, 2) 8 stores opened or acquired in early 2019, that had revenues of $38.7 million for the nine months ended September 30, 2020 compared to revenues of $15.7 million for the nine months ended September 30, 2019, 3) an acquired store June 2020 that was consolidated with an existing store, that on a combined basis had revenues of $5.5 million for the nine months ended September 30, 2020 compared to $1.5 million for the nine months ended September 30, 2019, 4) increase in same store sales of 59% comparing revenues for the nine months ended September 30, 2020 to the nine months ended September 30, 2019 and 5) an increase in e-commerce sales of $4.3 million or 140% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. As noted in the chart below, the 13 same stores contributed revenue of $52.4 million for the nine months ended September 30, 2020 compared to revenues of $33 million for the nine months ended September 30, 2019, a 59% increase.


The Company operated the same 13 stores for the entire nine months ended September 30, 2020 and 2019: four (4) in Colorado, six (3) in California, two (2) in Michigan, one (1) in Nevada, one (1) in Rhode Island, one (1) in Washington and one (1) in Oklahoma. These same stores generated approximately $52.4 million in revenues for the nine months ended September 30, 2020, compared to approximately $33 million in revenues for the nine months ended September 30, 2019, an increase of 59%, primarily due to an increase in the number of commercial customers in those markets. Same store sales increased in all of the markets, except for Washington, as noted below comparing September 30, 2020 to September 30, 2019. 

  13 Same Stores All Markets   
  Nine Months
Ended
  Nine Months
Ended
      
  September 30,
2020
  September 30,
2019
  Variance %
Variance
 
Colorado $10,560,433  $6,897,311  $3,663,122  53%
Rhode Island  13,999,030   5,735,736   8,263,294  144%
Michigan  6,701,100   3,300,886   3,400,214  103%
Oklahoma  5,544,250   4,630,998   913,252  20%
California  12,912,045   9,909,840   3,002,205  30%
Washington  1,070,141   988,239   81,902  8%
Nevada  1,600,894   1,552,035   48,859  3%
Net revenue $52,387,893  $33,015,045  $19,372,848  59%

The Company currently continues to focus on ten (10) markets and the new e-commerce site noted below and the growth opportunities that exist in each market. We continue to focus on new store acquisitions and openings, proprietary products and the continued development of our online omni-channel and Amazon revenues.

  Sales by Market   
  Nine Months Ended
September 30,
2020
  Nine Months Ended
September 30,
2019
   Variance  %
Variance
 
Colorado $14,441,674  $11,392,368  3,049,306 26.8
California  17,253,908   12,228,377   5,025,531  41.1%
Rhode Island  13,999,030   5,735,736   8,263,294  144.1%
Michigan  20,983,911   5,414,648   15,569,263  287.5%
Nevada  3,444,252   2,979,641   464,611  15.6%
Washington  1,070,141   988,239   81,902  8.3%
Oregon  5,180,343   -   5,180,343  - 
Oklahoma  30,590,141   7,420,962   23,169,179  312.2%
Maine  11,141,499   4,010,103   7,131,396  177.8%
Florida  5,887,424   -   5,887,424  - 
E-commerce  7,448,772   3,099,310   4,349,462  140.3%
Closed/consolidated locations  (275)  1,079,708   (1,079,983) - 
Total revenues $131,440,820  $54,349,092  $77,091,728  141.8%

Revenues in the Colorado market increased approximately $3 million or 26.8% comparing the nine months ended September 30, 2020 to September 30, 2019. The increase in revenues in the Colorado market is due to 1) the Company’s continued focus on increasing commercial revenues, and 2) the acquisition of a new store in mid-January 2019. Same store revenues in Colorado increased approximately $3.7 million or 53%.


Revenues in the California market increased approximately $5 million, or 41%. Same store revenues in the California market increased approximately $3 million or 30% over the same nine months in 2019 and the Palm Springs acquisition in mid-February 2019 had revenues of approximately $3.9 million for 2020 compared to $2.3 million for 2019. 

Revenues in the Rhode Island market increased approximately $8.3 million or 144% primarily from its increased focus on commercial and multi-state commercial customers.

Revenues in the Michigan market increased approximately $15.6 million or 288% due to 1) an acquisition in September 2019 that contributed $8.8 million in revenue in the nine months ended September 30, 2020 compared to $646,000 for the nine months ended September 30, 2019, 2) an acquisition in mid-June 2020 that consolidated with an existing store that combined had revenues of $5.5 million for the nine months ended September 30, 2020 compared to $1.5 million for the nine months ended September 30, 2019, and 3) the increase in same store revenues which increased $3.4 million or 103% primarily due to the increase in commercial accounts.

Revenues in the Nevada market increased $465,000 or 15.6% due to 1) the acquisition of our Reno store in February 2019 which had revenues of $1.8 million in the nine months ended September 30, 2020 compared to revenues of $1.4 million for the nine months ended September 30, 2019, and 2) a 3% increase in same store revenues in the Las Vegas store.

Revenues in the Washington market increased by 8% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. Washington currently is our smallest market.

Revenues in Oregon were approximately $5.2 million and represents a new market from an acquisition in mid-December 2019.

Currently we have 4 stores in the Oklahoma market. Revenues in the Oklahoma market increased $23.2 million or 312% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. Same stores revenues increased 20% in Oklahoma City, the first store opened in October 2018. Revenue growth in 2020 was greatly enhanced by the addition of two new stores in Oklahoma that opened in mid-November 2019 and March 2020, that combined had revenues of $15.9 million for the nine months ended September 30, 2020 and no revenues for the nine months ended September 30, 2019.

Revenues in Maine have increased $7.1 million or 178% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019. The increase was primarily due to a new store opened January 31, 2019 and two new stores acquired in May 2019. The new store opened in early 2019 had revenues of $4.1 million in the nine months ended September 30, 2020, compared to $1.1 million for the nine months ended September 30, 2019. The two new stores acquired in May 2019, contributed $7.1 million in revenues for the nine months ended September 30, 2020, compared to $2.9 million for the nine months ended September 30, 2019.

Florida was a new market resulting from an acquisition in February 2020. Revenues in this market were $5.9 million for the nine months ended September 30, 2020. 

Cost of Goods Sold


Cost of goods sold for the ninesix months ended SeptemberJune 30, 20202021 was approximately $96.3$154.8 million, compared to approximately $38.3$55.9 million for the ninesix months ended SeptemberJune 30, 20192020, an increase of approximately $58$98.9 million or 151%177%. The increase in cost of goods sold was primarily due to the 142%182% increase in sales comparing the six months ended June 30, 2021 to the six months ended June 30, 2020.

Gross profit was approximately $61.1 million for the six months ended June 30, 2021, compared to approximately $20.5 million for the six months ended June 30, 2020, an increase of approximately $40.6 million or 198%. The increase in gross profit is primarily related to the 182% increase in revenues comparing the ninesix months ended SeptemberJune 30, 20202021 to the ninesix months ended SeptemberJune 30, 2019. The increase in cost of goods sold is directly attributable to the increase in the number of stores open during the nine months ended September 30, 2020 compared to the nine months ended September 30, 2019, as discussed in detail above.


Gross profit was approximately $35.1 million for the nine months ended September 30, 2020, compared to approximately $16 million for the nine months ended September 30, 2019, an increase of approximately $19.1 million or 119%. The increase in cost of goods sold is primarily related to the 141.8% increase in revenues comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019.2020. Gross profit as a percentage of revenues was 26.7%28.3% for the ninesix months ended SeptemberJune 30, 2020,2021, compared to 29.5%26.9% for the ninesix months ended SeptemberJune 30, 2019.2020. The decreaseincrease in the gross profit margin percentage is primarily due to 1) a greater percentagehigher increases in revenues from both private label products and distributed products which were 6.8% of our sale for the nine months ended September 30, 2020 in commercial and e-commerce revenues with lower margins compare to the nine months ended September 30, 2019 (30.6% vs 25.7%, respectively), and 2) in the first quarter of 2019 we acquired a significant amount of inventory from a vendor at a substantial discount, sales of this product during the nine months ended 2019 accounted for 4% of our overall revenue and high margins, resulting in an 1.1 basis points increase in margin. Commercial and e-commerce accounted for approximately 30.6% of overall revenues for the nine monthsquarter ended SeptemberJune 30, 2020 compared to 25.7%2021 and less than 1% of revenues for the nine monthsquarter ended SeptemberJune 30, 2019.

2020.


Operating Expenses


Operating expenses are comprised of store operations, primarily payroll, rentselling, general, and utilities,administrative and corporate overhead. depreciation and amortization. Operating costs were approximately $43.7 million for the six months ended June 30, 2021 and approximately $19.8 million for the six months ended June 30, 2020, an increase of approximately $23.9 million or 121%.
Store operating costs were approximately $12.5$20.8 million for the ninesix months ended SeptemberJune 30, 2020 and approximately $7.42021, compared to $7.5 million for the ninesix months ended SeptemberJune 30, 2019,2020, an increase of approximately $5.2$13.3 million or 70%177%. The increase in store operating costs was directly attributable to 1)the 182% increase in revenues, the addition of five (5) newtwenty-nine (29) locations that were added after SeptemberJune 30, 2019,2020, and 2) eight (8)two (2) locations added at various times during the ninesix months ended SeptemberJune 30, 20192020 that were open for the entire nine monthsquarter ended SeptemberJune 30, 2020. The addition of these 13 stores, as discussed above, and the new warehouse facility were the primary reasons for the increase in store operating costs. Store operating costs as a percentage of revenues were 9.5% for the nine months ended September 30, 2020, compared to 13.5% for the nine months ended September 30, 2019, a 30% reduction. Store operating costs were positively impacted by the opening of new and acquired stores throughout 2019 and acquisitions in 2020 which have lower percentage of operating costs to revenues due to their larger size and higher volume. As noted above, same store revenues increased 59% comparing the nine months ended September 30, 2020 to the nine months ended September 30, 2019, which also contributed significantly to lowering of the store operating costs as a percentage of revenues.

Corporate2021.

Total corporate overhead comprised of general and administrative costs, share based compensation, depreciation and amortization and corporate salaries, was approximately $16.8$22.9 million for the ninesix months ended SeptemberJune 30, 2020,2021, compared to approximately $6$12.3 million for the nine monthsquarter ended September 30, 2019. Corporate overhead was 12.8% of revenue for the nine months ended September 30, 2020 and 11% for the nine months ended September 30, 2019. The increase in corporate overhead as a percentage of revenues for the nine months ended September 30, 2020 was primarily due to the increase in non-cash share base compensation from approximately $1.1 million for the nine months ended September 30, 2019 to approximately $6.3 million for the nine months ended SeptemberJune 30, 2020, an increase of $5.2 million. The$10.6 million or 86%. Selling, general, and administrative costs were approximately $18.0 million for the six months ended June 30, 2021, compared to approximately $11.5 million for the six months ended June 30, 2020. Salaries expense increased to $9.6 million from $3.8 million primarily due to an increase in non-cashcorporate staff and general and administrative expenses increased to $5.1 million from $2.4 million to support expanding operations.  These increases were partially offset by a decrease in share-based compensation wasto $3.2 million from $5.3 million primarily the result of severaldue to new executive employmentcompensation agreements which became effective January 1, 2020 which resulted in thethat had front loaded vesting of common stock and common stock options at the start of the first quarter, as well as options issued in 2018 and 2019provisions for options vesting in 2020. The shares based awards associated with the new executive employment agreements resulted in approximately one-third of the award being recognized as an expense in the first three months of 2020, due to vesting, and the remaining two-thirds on the share-based awards are being recognized over a 24 month period commencing January 2020 and ending December 2021, based on shared based award vesting in future periods. The vesting of these shares and options that vested January 1, 2020 for which the remaining vesting was significantly higher in the first nine months of 2020 than they will be in the periods subsequent to September 30, 2020. The increase in salaries expense from 2019 to 2020, which increased from $2.5 million for the nine months ended September 30, 2019 to $5.9 million for the nine months ended September 30, 2020 was due primarily to the increase in corporate staff to support expanding store operations, including purchased store integrations, accounting and finance, information systems, purchasing and commercial revenues staff. It should be noted that when we consummateover a new acquisition, purchasing and back office accounting functions are stripped from the new acquisitions and those functions are absorbed into our existing centralized purchasing and accounting and finance departments, thus delivering cost savings. Corporate salaries and related payroll costs as a percentage of revenues were 4.5% for the nine months ended September 30, 2020 and the nine months ended September 30, 2019.

two-year period.


General and administrative expenses comprised mainly of advertising and promotions, travel & entertainment, professional fees and insurance, was approximately $3.2 million for the nine months ended September 30, 2020 and approximately $1.9 million for the nine months ended September 30, 2019, with a majority of the increase related to advertising and marketing, insurance, consulting and legal fees. General and administrative costs as a percentage of revenue were 2.5% for the nine months ended September 30, 2020, and 3.5% for the nine months ended September 30, 2019. As noted earlier, corporate overhead, which includes non-cash expenses consisting primarily of depreciation and share based compensation, was approximately $7.6 million for the nine months ended September 30, 2020, compared to approximately $1.6 million for the nine months ended September 30, 2019, an increase of $6 million, primarily due to share-based compensation as previously discussed. Corporate overhead, excluding non-cash share-based compensation and depreciation, was $9.2 million for the nine months ended September 30, 2020 or 7% of revenues, compared to $4.4 for the nine months ended September 30, 2019, or 8.1% of revenues.

24


Net Income


Net income for the ninesix months ended SeptemberJune 30, 20202021 was approximately $3.8$12.9 million, compared to a net income of approximately $2.3$0.5 million for the ninesix months ended SeptemberJune 30, 2019,2020, a positive changeincrease of approximately $1.5$12.4 million.

The net income for the nine months ended September 30, 2020 was primarily due to the 1) a 141.8% increase in revenues, 2) a 161% increase in income from store operations from $8.6 million for the nine months ended September 30, 2019 to $22.6 million for the nine months ended September 30, 2020, offset by 3) a $5.2 million increase in share-based compensation from approximately $1.1 million in 2019 to $6.3 million for the nine months ended September 30, 2020, and 4) income tax expense of $2 million for 2020 compared to $0 for 2019. In prior years, the Company was able to offset taxable income with net operating loss carryforwards. Those carryforwards were fully utilized this year, as such we commenced recorded a provision for income taxes. The total of non-cash expense, share-based compensation and depreciation was $7.6 million for the nine months ended September 30, 2020 compared to $1.6 million for the nine months ended September 30, 2019.


Operating Activities

Net cash provided by operating activities for ninesix months ended SeptemberJune 30, 20202021 was approximately $3.7$2.3 million compared to net cash used by operating activities of approximately $(2.3) million for nine months ended September 30, 2019. Cash used in operating activities is driven by our net income and adjusted by non-cash items as well as changes in operating assets and liabilities. Non-cash adjustments primarily include depreciation, amortization of intangible assets, share based compensation expense and amortization of debt discount. Non-cash adjustments totaled approximately $7.7 million and approximately $2$6.1 million for the ninesix months ended SeptemberJune 30, 2020 and 2019, respectively, so non-cash adjustments had a far greater positive impact on net cash provided by operating activities for the nine months ended September 30, 2020 than the same period in 2019. The net cash provided by operating activities, $3.7 million, for the nine months ended September 30, 2020 compared to the net cash used in operating activities, $(2.3) million for nine months ended September 30, 2019, a positive difference of $6 million, was primarily related to 1) the net income of approximately $3.8 million for the nine months ended September 30, 2020, 2) net increases in inventory and prepaids of approximately $(16.5) million, which had a negative impact, offset by 3) positive non-cash adjustments of approximately $7.7 million and 4) increases in accounts payable, customer deposits, income taxes and other current liabilities of approximately $9.6 million.

Net cash used in operating activities for the nine months ended September 30, 2019 was approximately $(2.3) million. This amount was primarily related to 1) net income of approximately $2.3 million, 2) positive non-cash adjustments of approximately $2 million, 3) increase in accounts payable and other current liabilities of approximately $4.3 million offset by 4) increases of inventory of approximately $7.3 million, accounts receivable of approximately $1.3 million and prepaids of approximately $2.2 million.

2020.

Net cash used in investing activities was approximately $6.9$111.1 million for the ninesix months ended SeptemberJune 30, 20202021 and approximately $10.2$5.0 million for the ninesix months ended SeptemberJune 30, 2019.2020. Investing activities in 20202021 were primarily attributable to a store acquisition ($4 million)acquisitions of $48.0 million , purchase of marketable securities of $57.4 million, vehicles and store equipment purchases ($2.1 million)$4.4 million and intangible assets $(.8 million).asset purchases of $1.3 million. Investing activities in for the ninesix months ended SeptemberJune 30, 20192020 were primarily related to store acquisitions approximately $(8.5)of $3.0 million, the purchase of vehicles and store equipment to support new store operations of $1.3 million and intangible assets of $0.7 million. 
Net cash used in financing activities for the six months ended June 30, 2021 was approximately $(1.5) million. 


$1.9 million and was primarily attributable to stock redemptions partially offset by the proceeds from the sales of common stock and exercise of warrants. Net cash provided by financing activities for the ninesix months ended SeptemberJune 30, 2020 was approximately $45.6 and was primarily attributable to proceeds from the sale of common stock in a public offering, $44.6 million, exercise of warrants of approximately $1.1 million, offset by debt principal payments of approximately $74,000. Net cash provided by financing activities for nine months ended September 30, 2019 was $13.8$0.7 million and was primarily from proceeds from the sale of common stock and exercise of warrants of $14.1 million, offset by debt principal payments of approximately $340,000.

warrants.

Use of Non-GAAP Financial Information

The Company believes that the presentation of results excluding certain items in “Adjusted EBITDA,” such as non-cash equity compensation charges, provides meaningful supplemental information to both management and investors, facilitating the evaluation of performance across reporting periods. The Company uses these non-GAAP measures for internal planning and reporting purposes. These non-GAAP measures are not in accordance with, or an alternative for, generally accepted accounting principles and may be different from non-GAAP measures used by other companies. The presentation of this additional information is not meant to be considered in isolation or as a substitute for net income or net income per share prepared in accordance with generally accepted accounting principles.

Set forth below is a reconciliation of Adjusted EBITDA to net income (loss):

  Three Months Ended 
  September 30,
2020
  September 30,
2019
 
Net income $3,337,333  $1,049,699 
Income taxes  1,775,801   - 
Interest  142   27,067 
Depreciation and Amortization  443,578   247,715 
EBITDA  5,556,854   1,324,481 
Share based compensation (option compensation, warrant compensation, stock issued for services)  1,022,137   553,492 
Amortization of debt discount  -   114,210 
         
Adjusted EBITDA $6,578,991  $1,992,183 
         
Adjusted EBITDA per share, basic $.14  $.06 
Adjusted EBITDA per share, diluted $.13  $.05 

  Nine Months Ended 
  September 30, 2020  September 30, 2019 
Net income $3,817,758  $2,341,120 
Income taxes  1,955113   - 
Interest  19,728   35,757 
Depreciation and Amortization  1,270,398   538,847 
EBITDA  7,062,997   2,915,724 
Share based compensation (option compensation, warrant compensation, stock issued for services)  6,324,109   1,075,735 
Amortization of debt discount  -   356,306 
         
Adjusted EBITDA $13,387,106  $4,347,765 
         
Adjusted EBITDA per share, basic $.32  $.14 
Adjusted EBITDA per share, diluted $.30  $.13 

37

 Three Months Ended June 30,
 20212020
 (000)(000)
Net income$6,713 $2,574 
Income taxes2,920 156 
Interest expense13 
Depreciation and Amortization2,917 468 
EBITDA$12,554 $3,211 
Share based compensation (option compensation, warrant compensation, stock issued for services)1,914 1,187 
Adjusted EBITDA$14,468 $4,398 
Adjusted EBITDA per share, basic$0.24 $0.11 
Adjusted EBITDA per share, diluted$0.24 $0.11 

25


The Company believes that the presentation of results excluding certain items in “Adjusted EBITDA,” such as non-cash equity compensation charges, provides meaningful supplemental information to both management and investors, facilitating the evaluation of performance across reporting periods. The Company uses these non-GAAP measures for internal planning and reporting purposes. These non-GAAP measures are not in accordance with, or an alternative for, generally accepted accounting principles and may be different from non-GAAP measures used by other companies. The presentation of this additional information is not meant to be considered in isolation or as a substitute for net income or net income per share prepared in accordance with generally accepted accounting principles.
Set forth below is a reconciliation of Adjusted EBITDA to net income (loss):
 Six Months Ended
June 30,
 20212020
 (000)(000)
Net income$12,860 $480 
Income taxes4,473 156 
Interest20 
Depreciation and Amortization4,971 827 
EBITDA$22,310 $1,483 
Share based compensation (option compensation, warrant compensation, stock issued for services)3,241 5,302 
Adjusted EBITDA25,551 $6,785 
Adjusted EBITDA per share, basic$0.44 $0.18 
Adjusted EBITDA per share, diluted$0.43 $0.17 

LIQUIDITY AND CAPITAL RESOURCES

As of SeptemberJune 30, 2020,2021, we had working capital of approximately $83$195.9 million, compared to working capital of approximately $30.6$222.9 million as of December 31, 2019, an increase2020, a decrease of approximately $52.4 million.$27.0 million.. The increasedecrease in working capital from December 31, 20192020 to SeptemberJune 30, 20202021 was due primarily to 1) proceeds from the a public offering of common stock resulting in net proceeds of $44.6 million, 2) exercise of warrants totaling approximately $1.1 millionten (10) business acquisition completed during the ninesix months ended SeptemberJune 30, 2020 and 3)2021 for which the cash consideration was approximately $48.0 million. This decrease in working capital related to business acquisitions was partially offset by an increase in net cash provided by operations.inventory associated with more locations and our ability to leverage greater bulk purchasing due to our growth. At SeptemberJune 30, 2020,2021, we had cash and cash equivalents of approximately $55.3$67.2 million and available for sale debt securities of $57.4 million. Currently, we have no demands, commitments or uncertainties that would reduce our current working capital. Our core strategy continues to focus on expanding our geographic reach across the United States through organic growth and acquisitions. Based on our strategy we may need to raise additional capital in the future through equity offerings and/or debt financings. We believe that some of our store acquisitions and new store openings can come from cash flow from operations.

We anticipate that we may need additional financing in the future to continue to acquire and open new stores and related businesses. To date we have financed our operations through the issuance and sale of common stock, convertible notes and warrants.

Financing Activities

2020 Public Offering

On July 2, 2020 the Company consummated an underwritten public offering of 8,625,000 shares of its common stock (the “Shares”), which included the exercise in full of the underwriters’ option to purchase an additional 1,125,000 shares of common stock to cover over-allotments. The Shares were sold at

Critical Accounting Policies, Judgements and Estimates
For a public offering price of $5.60 per share, generating gross proceeds of $48.3 million, before deducting the underwriting discounts and commissions and other offering expenses. Net proceeds from the sales of common stock, net of all offering costs and expenses was approximately $44.6 million.

2019 Private Placement

On June 26, 2019, the Company completed a private placement of a total of 4,123,257 unitssummary of the Company’s securities at the price of $3.10 per unit pursuantsignificant accounting policies, please refer to Section 4(a)(2) of the Securities Act and Rule 506 of Regulation D promulgated under the Securities Act. Each unit consisted of (i) one share of common stock and (ii) one 3-year warrant, each entitling the holderNote 2 to purchase one half share of common stock, at a price of $3.50 per share. The Company raised a total of $12,782,099 from 19 accredited investors. 

2018 Private Placement

On January 17, 2018, the Company completed a private placement of a total of 36 units of its securities at the price of $250,000 per unit. Each unit consists of (i) a .1% unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of common stock, at a price of $.01 per share or through cashless exercise. The Company raised gross proceeds of $9,000,000 from 23 accredited investors in the offering. 

On May 9, 2018, the Company completed a private placement of a total of 33.33 units of its securities at a price of $300,000 per unit to 3 accredited investors. Each unit consists of (i) 100,000 share of the Company’s common stock and (ii) 50,000 3-year warrant to purchase one share of common stock at an exercise price of $.35 per share. The Company raised an aggregate of $10,000,000 gross proceeds in the offering.

2017 Private Placements

On March 10, 2017, the Company completed a private placement of a total of 825,000 units of its securities to 4 accredited investors. Each unit consists of (i) one share of the Company’s common stock and (ii) one 5-year warrant to purchase one share of common stock at an exercise price of $2.75 per share. The Company raised an aggregate of $1,650,000 gross proceeds in the offering.


On May 16, 2017, the Company completed a private placement of a total of 1,000,000 units of its securities to 27 accredited investors through GVC Capital LLC (“GVC Capital”) as its placement agent. Each unit consists of (i) one share of the Company’s common stock and (ii) one 5-year warrant to purchase one share of common stock at an exercise price of $2.75 per share. The Company raised an aggregate of $2,000,000 gross proceeds in the offering. The Company paid GVC Capital total compensation for its services, (i) for a price of $100, 5-year warrants to purchase 75,000 shares at $2.00 per share and 5-year warrants to purchase 75,000 shares at $2.75 per share, (ii) a cash fee of $150,000, (iii) a non-accountable expense allowance of $60,000, and (iv) a warrant exercise fee equal to 3% of all sums received by the Company from the exercise of 750,000 warrants (not including 250,000 warrants issued to one investor) when they are exercised.

Critical Accounting Policies, Judgments and Estimates

Use of Estimates

The preparation of these consolidated financial statements in conformity with accounting principles generally accepted in the United States (U.S. GAAP) requires management to make a number of estimates and assumptions related to the reported amount of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the period. Significant items subject to such estimates and assumptions include the carrying amount of intangible assets; valuation allowances and reserves for receivables, inventory and deferred income taxes; share-based compensation; and loss contingencies, including those related to litigation. Actual results could differ from those estimates.

Accounts Receivable and Concentration of Credit Risk

Accounts receivable are recorded at the invoiced amounts less an allowance for doubtful accounts and do not bear interest. The allowance for doubtful accounts is basedour Consolidated Financial Statements filed on our estimate ofForm 10-K for the amount of probable credit losses in our accounts receivable. We determine the allowance for doubtful accounts based upon an aging of accounts receivable, historical experience and management judgment. Accounts receivable balances are reviewed individually for collectability, and balances are charged off against the allowance when we determine that the potential for recovery is remote. An allowance for doubtful accounts of approximately $364,262 and $291,372 has been reserved as of September 30, 2020 andyear ended December 31, 2019, respectively.

We are exposed to credit risk in the normal course of business, primarily related to accounts receivable. We are affected by general economic conditions in the United States. To limit credit risk, management periodically reviews and evaluates the financial condition of its customers and maintains an allowance for doubtful accounts. As of September 30, 2020, and December 31, 2019, we do not believe that we have significant credit risk.

Fair Value of Financial Instruments

The carrying amounts of our financial instruments, including accounts receivable and accounts payable, are carried at cost, which approximates their fair value due to their short-term maturities. We believe that the carrying value of notes payable with third parties, including their current portion, approximate their fair value, as those instruments carry market interest rates based on our current financial condition and liquidity.

Long-lived Assets

We evaluate the carrying value of long-lived assets for impairment on an annual basis or whenever events or changes in circumstances indicate that the carrying amounts may not be recoverable. An asset is considered to be impaired when the anticipated undiscounted future cash flows of an asset group are estimated to be less than its carrying value. The amount of impairment recognized is the difference between the carrying value of the asset group and its fair value. Fair value estimates are based on assumptions concerning the amount and timing of estimated future cash flows. No impairment was determined as of September 30, 2020 and December 31, 2019.

2020.


Revenue Recognition

Revenue on product revenues is recognized upon delivery or shipment. Customer deposits and lay away revenues are not reported as revenue until final payment is received and the merchandise has been delivery.

Stock-based Compensation

We account for stock-based awards at fair value on the date of grant and recognize compensation over the service period that they are expected to vest. We estimate the fair value of stock options and stock purchase warrants using the Black-Scholes option pricing model. The estimated value of the portion of a stock-based award that is ultimately expected to vest, taking into consideration estimated forfeitures, is recognized as expense over the requisite service periods. The estimate of stock awards that will ultimately vest requires judgment, and to the extent that actual forfeitures differ from estimated forfeitures, such differences are accounted for as a cumulative adjustment to compensation expenses and recorded in the period that estimates are revised.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements (as that term is defined in Item 303 of Regulation S-K) that are reasonably likely to have a current or future material effect on our financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

26


ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

We are a smaller reporting company and are not required to provide the information under this item pursuant to Regulation S-K.

ITEM 4. CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

Management maintains “disclosure controls and procedures,” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”), that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the SEC rules and forms, and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

In connection withmaking this assessment, management used the preparationcriteria set forth in Internal Control — Integrated Framework (2013) issued by the Committee of this Quarterly Report on Form 10-Q, an evaluation was carried out by management, with the participation of our Chief Executive Officer and Chief Financial Officer,Sponsoring Organizations of the effectivenessTreadway Commission ("COSO"). Based on evaluation under these criteria, management determined, based upon the existence of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of September 30, 2020.

Based upon this evaluation, management concludedmaterial weaknesses described below, that our disclosure controls and procedures werewe did not maintain effective due to a deficiency in our internal control over financial reporting. The deficiency relates to proper accounting and valuationreporting as of equity instruments recorded within share-based compensation expense.

June 30, 2021.

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that a reasonable possibility exists that a material misstatement of our annual or interim financial statements willwould not be prevented or detected on a timely basis.
The deficiency described above constitutes aCompany did not design and implement effective control activities based on the criteria established in the COSO framework. Specifically, these control deficiencies constitute material weakness given its potential impact on ourweaknesses, either individually or in the aggregate, relating to: (i) selecting and developing control activities and information technology that contribute to the mitigation of risks and support achievement of objectives; and (ii) deploying control activities through policies that establish what is expected and procedures that put policies into action.
The following were contributing factors to the material weaknesses in control activities:

 Insufficient resources within the accounting and financial reporting anddepartment to review the accounting implications of complex transactions..

Inadequate segregation of duties within the bank accounts.

Ineffective information technology general controls (ITGCs) in the areas of user access over certain information technology (IT) systems that support the Company’s financial reporting processes.
Changes in Internal Control Over Financial Reporting
There were no changes in our internal control over financial reporting.

Management has evaluated remediation plans forreporting during the deficiency and has implemented changes to address the material weakness identified.


However, remedial controls must operate for a sufficient period of time for a definitive conclusion, through testing,most recent fiscal quarter, that the deficiency has been fully remediated and, as such, we can give no assurance that the measures we have undertaken have fully remediated the material weakness that we have identified. We will continue to monitor the effectiveness of these and other processes, procedures, and controls and will make any further changes that management determines to be appropriate.

Notwithstanding the material weakness described above, management has concluded that our consolidated financial statements included in the Quarterly Report on Form 10-Q for the three-month period ended September 30, 2020 are fairly stated in all material respects in accordance with generally accepted accounting principles in the United States of America for each of the periods presented and that these financial statements may be relied upon.

Changes in Internal Controls over Financial Reporting

As of the end of the period covered by this report, other than as described below, there have been no changes in the internal controls over financial reporting that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting, subsequentexcept for the implementation of remediation plans for the deficiency to the date of management’s last evaluation. Management has implemented additional controls to address and remediate the material weakness identified.

Remediation Plan and Status
Our remediation efforts are ongoing and we will continue our initiatives to implement and document policies, procedures, and internal controls. Remediation efforts will include but are not limited to new hires in critical positions to improve segregation of duties, supervision and oversight, as well as implementation of technologies to improve effective controls.
Remediation of the identified material weaknesses and strengthening our internal control environment will require a substantial effort throughout 2021 and beyond, as discussed above.

necessary. We will test the ongoing operating effectiveness of the new and existing controls in future periods. The material weaknesses cannot be considered completely remediated until the applicable controls have operated for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively.

27


While we believe the steps taken to date and those planned for implementation will improve the effectiveness of our internal control over financial reporting, we have not completed all remediation efforts identified herein. Accordingly, as we continue to monitor the effectiveness of our internal control over financial reporting in the areas affected by the material weaknesses described above, we have and will continue to perform additional procedures prescribed by management, including the use of manual mitigating control procedures and employing any additional tools and resources deemed necessary, to ensure that our consolidated financial statements are fairly stated in all material respects.
Inherent Limitations on Effectiveness of Controls
Management, including our CEO, does not expect that our disclosure controls and procedures or our internal control over financial reporting will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues, misstatements, errors, and instances of fraud, if any, within our organization have been or will be prevented or detected.
These inherent limitations include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Controls also can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, internal controls may become inadequate as a result of changes in conditions, or through the deterioration of the degree of compliance with policies or procedures.

28


PART II – OTHER INFORMATION


Item 1. Legal Proceedings

None.

Item 1A. Risk Factors

As

The COVID-19 coronavirus pandemic could have a smallermaterial negative effect on our results of operations, cash flows, financial position, and business operations.
The COVID-19 pandemic has created significant public health concerns as well as economic disruption, uncertainty, and volatility which may negatively affect our business operations.
We are unable to predict the impact that COVID-19 will have on our results of operations, cash flows, financial position, and business operations due to numerous uncertainties. These uncertainties include, but are not limited to: the severity of the virus; the duration of the pandemic; governmental actions which include restrictions on our operations up to and including potential closure of our stores and distribution centers; the duration and degree of quarantine or shelter-in-place measures, including additional measures that may still occur; impacts on our supply chain which include suppliers of our products and our transportation vendors; the health of our workforce and our ability to maintain staffing needs to operate our business; how macroeconomic factors evolve including unemployment rates and recessionary pressures; the impact of the crisis on consumer shopping patterns, both during and after the crisis; volatility in the economy as well as the credit and financial markets during and after the pandemic; the incremental costs of doing business during the crisis as well as on a long-term basis; potential increases in insurance premiums, medical claims costs, and workers’ compensation claim costs; unknown consequences on our business performance and initiatives stemming from the substantial investment of time and other resources to the pandemic response; potential delays in growth initiatives including the timing of new store openings; potential adverse effects on our internal control environment and information security as a result of changes to a remote work environment; and the long-term impact of the crisis on our business.
In addition, we cannot predict the impact that the pandemic will have on our manufacturers and suppliers of our products and other business partners such as service vendors; however, any material effect on these parties could adversely impact our results of operations and our ability to operate our business effectively.
The COVID-19 coronavirus pandemic could have a material negative effect on our supply chain.
Circumstances surrounding and related to the COVID-19 pandemic have created unprecedented impacts on the global supply chain. Our business relies on an efficient and effective supply chain, including the manufacture and transportation of our products as well as the effective functioning of our distribution centers. Impacts related to the COVID-19 pandemic are placing strain on the domestic and international supply chain that could negatively affect the flow or availability of our products and result in higher out-of-stock inventory positions due to difficulties in timely obtaining product from the manufacturers and suppliers of our products as well as transportation of those products to our distribution centers and stores. Further, we may have to source products from different manufacturers or geographic locations which could result in, among other things, higher product costs, increased transportation costs, delays in receiving products or lower quality of the products.
Any of these circumstances could adversely affect our ability to deliver inventory in a timely manner, which could impair our ability to meet customer demand for products and result in lost sales, increased supply chain costs, or damage to our reputation.
Actions taken to protect the health and safety of our team members and customers during the COVID-19 coronavirus pandemic have increased our operating costs and may not be sufficient to protect against operational or reputational harm to our business.
In response to the COVID-19 pandemic, we have taken a number of actions across our business to help protect our team members, customers, and others in the communities we serve. These measures include personal protective equipment for our team members, a requirement to wear masks in our facilities, increased staffing in order to provide contact-free curbside pickup from stores, expansion of our capabilities to support delivery to customer homes, increased cleaning and sanitizing measures, and monitoring for “social distancing” directives, as well as additional cleaning materials in our facilities. Additionally, we have provided appreciation bonuses as well as permanent increases in compensation and benefits for our team members in our stores and distribution centers to further support them during and after the COVID-19 pandemic. Actions such as these have
29


resulted in significant incremental costs and we expect that we will continue to incur these costs for the foreseeable future, which in turn will have an adverse impact on our results of operations.
The health and safety of our team members and customers are of primary concern to our management team. However, due to the unpredictable nature of this virus and the consequences of our actions, we may see unexpected outcomes notwithstanding our added safety measures. For instance, if we do not respond appropriately to the pandemic, or if our customers do not participate in “social distancing” and other safety measures, the well-being of our team members and customers could be jeopardized. Furthermore, any failure to appropriately respond, or the perception of an inadequate response, could cause reputational harm to our brand and subject us to claims and litigation from team members, customers and service providers.
Additionally, an outbreak of confirmed cases of COVID-19 in our stores or distribution centers could result in temporary or sustained workforce shortages or facility closures which would negatively impact our underlying business and results of operations.

There may be limitations on the effectiveness of our internal controls. Failure of our internal control over financial reporting company,could harm our business and financial results.

Proper systems of internal controls over financial accounting and disclosure are critical to the operation of a public company. Our management is responsible for establishing and maintaining effective internal control over financial reporting. Internal control over financial reporting is a process to provide reasonable assurance regarding the reliability of financial reporting for external purposes in accordance with accounting principles generally accepted in the United States. Internal control over financial reporting includes maintaining records that in reasonable detail accurately and fairly reflect our transactions; providing reasonable assurance that transactions are recorded as necessary for preparation of the financial statements; providing reasonable assurance that receipts and expenditures of our assets are made in accordance with management authorization; and providing reasonable assurance that unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements would be prevented or detected on a timely basis. Any failure to maintain an effective system of internal control over financial reporting could limit our ability to report our financial results accurately and timely or to detect and prevent fraud.

Moreover, we do not expect that disclosure controls or internal control over financial reporting will prevent all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. Failure of our control systems to prevent error or fraud could materially adversely impact us.

In connection with the evaluation of our internal control over financial reporting as of December 31, 2020 that was undertaken by management, management identified the following material weaknesses in our control activities: i) insufficient resources within the accounting and financial reporting department to review the accounting for warrant compensation accounting, share-based compensation accounting, and accounting for rebates; ii) inadequate segregation of duties within the bank accounts; and ineffective information technology general controls (ITGCs) in the areas of user access over certain information technology (IT) systems that support the Company’s financial reporting processes. Based upon the existence of such material weaknesses, management concluded that we did not maintain effective internal control over financial reporting as of December 31, 2020.

We have adopted a remediation plan and are in the process of implementing such plan. Remediation efforts will include but are not limited to new hires in critical positions to improve segregation of duties, supervision and oversight, as well as implementation of technologies to improve effective controls. Remediation of the identified material weaknesses and strengthening our internal control environment will require a substantial effort throughout 2021 and beyond, as necessary. We will test the ongoing operating effectiveness of the new and existing controls in future periods. The material weaknesses cannot be considered completely remediated until the applicable controls have operated for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively.

While we believe the steps taken to date and those planned for implementation will improve the effectiveness of our internal control over financial reporting, we have not completed all remediation efforts identified herein. Accordingly, as we continue to monitor the effectiveness of our internal control over financial reporting in the areas affected by the material weaknesses described above, we have and will continue to perform additional procedures prescribed by management, including the use of manual mitigating control procedures and employing any additional tools and resources deemed necessary, to ensure that our consolidated financial statements are fairly stated in all material respects.
30



If we are not requiredunable to provideassert that our internal control over financial reporting is effective, or, if applicable, our independent registered public accounting firm is unable to express an opinion on the information required by this item.

effectiveness of our internal controls, we could lose investor confidence in the accuracy and completeness of our financial reports, which would cause the price of our Common Stock to decline.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.

On April 19, 2021, the Company purchased the assets of Grow Depot LLC ("Down River Hydro"), a hydroponic and indoor gardening supply store in Brownstown, MI. As part of the consideration for the asset purchase, the Company issued 25,895 shares of common stock valued at approximately $1.2 million.

On May 24, 2021, the Company purchased the assets of The Harvest company, a northern California-based hydroponic supply center and cultivation design innovator with stores in Redding and Trinity County. As part of the consideration for the asset purchase, the Company issued 74,989 shares of common stock valued at approximately $2.8 million.
The above issuances were made by the Company pursuant to registration exemption provided by Section 4(a)(2) of the Securities Act of 1933, as amended.

Item 3. Defaults upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

None.


31


Item 6. Exhibits

The following exhibits are included and filed with this report.

ExhibitExhibit Description
3.1ExhibitExhibit Description
3.1Certificate of Incorporation of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.1 to the Registration Statement on Form S-1 as filed on November 9, 2015)
3.2Bylaws of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.2 to the Registration Statement on Form S-1 as filed on November 9, 2015)
31.110.1
10.2
10.3
10.4
10.5
10.6
10.7
31.1
31.2
32.1
32.2
101Interactive Data Files
101.INSXBRL Instance Document
101.SCHXBRL Taxonomy Extension Schema Document
101.CALXBRL Taxonomy Extension Calculation Linkbase Document
101.LABXBRL Taxonomy Extension Label Linkbase Document
101.PREXBRL Taxonomy Extension Presentation Linkbase Document
101.DEFXBRL Taxonomy Extension Definition Linkbase Definition

*
*Furnished and not filed.

32



SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized on NovemberAugust 12, 2020.

2021.
GrowGeneration Corporation
GrowGeneration Corporation
By:
By:/s/ Darren Lampert
Darren Lampert, Chief Executive Officer

(Principal Executive Officer)
By:/s/ Monty LamiratoJeff Lasher
Monty Lamirato,Jeff Lasher, Chief Financial Officer

(Principal Accounting Officer and

Principal Financial Officer) 

44


33