Table of Contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

(Mark One)

xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2021March 31, 2022

or

oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                     to      

Commission file number number: 001-38248

RumbleOn, Inc.

(Exact name of registrant as specified in its charter)  

             

rmbl-20220331_g1.jpg

RumbleOn, Inc.
(Exact name of registrant as specified in its charter)
Nevada46-3951329
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)

901 W.W Walnut Hill Lane

Irving Texas

75038
(Address of principal executive offices)(Zip Code)

(214) 771-9952

(214) 771-9952
(Registrant's telephone number, including area code)

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)Name of each exchange on which registered
Class B Common Stock, $0.001 par valueRMBLRMBLThe NASDAQ CapitalNasdaq Stock Market LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. x Yes o No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). x Yes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See definitions of “large"large accelerated filer,” “accelerated" "accelerated filer,” “smaller" "a smaller reporting company," and “emerging"emerging growth company”company" in Rule 12b-2 of the Exchange Act.

Large accelerated fileroAccelerated filerx
Non-accelerated fileroSmaller reporting companyx
Emerging growth companyo

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). o Yes x No

The number of shares of Class B common stock,Common Stock, $0.001 par value, outstanding on November 12, 2021May 9, 2022 was 14,882,022 16,504,469shares. In addition,50,000shares of Class A common stock,Common Stock, $0.001 par value, were outstanding on November 12, 2021.

May 9, 2022.



Table of Contents

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RUMBLEON, INC.

QUARTERLY PERIOD ENDED SEPTEMBER 30, 2021

MARCH 31, 2022

Table of Contents to Report on Form 10-Q


PART I -
FINANCIAL INFORMATION
Item 1.
Financial Statements
Item 2. Management’s
Management's Discussion and Analysis of Financial Condition and Results of Operations
3118
Item 3.
Quantitative and Qualitative Disclosure About Market Risk
4328
Item 4.
Controls and Procedures
4328
PART II -
OTHER INFORMATION
Item 1.
Legal Proceedings
4430
Item 1A.
Risk Factors
4430
Item 2.Unregistered Sales of Equity Securities and Use of Proceeds45
Item 3.Defaults Upon Senior Securities45
Item 4.Mine Safety Disclosures45
Item 5.
Other Information
4530
Item 6. Exhibits
46Exhibits
SIGNATURES
4732



i

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PART I - FINANCIAL INFORMATION

Item 1.     Financial Statements

Statements.

RumbleOn, Inc.

Condensed Consolidated Balance Sheets

(dollarsDollars in thousands)

thousands, except per share amounts)
(Unaudited)

(unaudited)

March 31, 2022December 31, 2021
ASSETS
Current assets:
Cash$59,362  $48,974  
Restricted cash9,500  3,000  
Accounts receivable, net52,990  40,166  
Inventory229,032  201,666  
Prepaid expense and other current assets5,891  6,335  
Total current assets356,775  300,141  
Property and equipment, net59,843  21,417  
Right-of-use assets144,892  133,112  
Goodwill348,318  260,922  
Intangible assets, net301,889  302,066  
Other assets9,090  10,091  
Total assets$1,220,807  $1,027,749  
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable and accrued liabilities$81,893  $57,068  
Vehicle floor plan note payable122,994  97,278  
Current portion lease liabilities21,542  20,249  
Current portion of long-term, convertible debts, and notes payable4,277  4,476  
Total current liabilities230,706  179,071  
Long-term liabilities:
Senior secured note338,946  253,438  
Convertible debt, net29,862  29,242  
Notes payable6,928  150  
Operating lease liabilities126,241  114,687  
Financing lease liabilities2,873  2,869  
Deferred tax liabilities5,620 7,586 
Other long-term liabilities10,455  9,061  
Total long-term liabilities520,925  417,033  
Total liabilities751,631  596,104  
Commitments and contingencies (Notes 2, 3, 6, and 11)00
Stockholders' equity:
Common B stock, $0.001 par value, 100,000,000 shares authorized, 16,381,443 and 14,882,022 shares issued and outstanding as of March 31, 2022 and December 31, 2021, respectively16  15  
Additional paid-in capital578,444  550,055  
Accumulated deficit(104,965) (114,106) 
Class B stock in treasury, at cost 123,089 shares as of March 31, 2022 and December 31, 2021(4,319)(4,319)
Total stockholders' equity469,176  431,645  
Total liabilities and stockholders' equity$1,220,807  $1,027,749  

  

September 30,
2021

  

December 31,
2020

 
ASSETS      
Current assets:      
Cash $68,268  $1,467 
Restricted cash  3,049   2,049 
Accounts receivable, net  42,117   9,408 
Inventory  171,455   21,360 
Prepaid expense and other current assets  4,745   3,446 
Total current assets  289,634   37,730 
Property and equipment, net  58,929   6,521 
Right-of-use assets  92,944   5,690 
Goodwill  263,107   26,887 
Intangible assets, net  303,560   46 
Other assets  3,678   105 
Total assets $1,011,852  $76,979 
LIABILITIES AND STOCKHOLDERS’ EQUITY        
Current liabilities:        
Accounts payable and accrued liabilities $73,384  $14,193 
Floor plan notes payable  87,175   17,812 
Current portion of convertible debt  279   563 
Current portion of long-term debt  6,151   2,877 
Total current liabilities  166,989   35,445 
Long-term liabilities:        
Senior secured debt  252,777    
Convertible debt, net  28,648   27,166 
Derivative liabilities  41   17 
Notes payable  567   4,691 
Long-term portion of operating lease liabilities  85,965   4,370 
Long-term portion of financing lease liabilities  40,591    
Deferred tax liabilities  19,579    
Other long-term liabilities  7,765   720 
Total long-term liabilities  435,933   36,964 
Total liabilities  602,922   72,409 
Commitments and contingencies (Notes 9, 10, 13, 18)        
Stockholders’ equity:        
Preferred stock, $0.001 par value, 10,000,000 shares authorized, 0 and 0 shares issued and outstanding as of September 30, 2021 and December 31, 2020      
Class A common stock, $0.001 par value, 50,000 shares authorized, 50,000 shares issued and outstanding as of September 30, 2021 and December 31, 2020  0.05   0.05 
Class B common stock, $0.001 par value, 100,000,000 shares authorized, 14,881,522 and 2,191,633 shares issued and outstanding as of September 30, 2021 and December 31, 2020  15   2 
Additional paid-in capital  548,000   108,949 
Accumulated deficit  (134,766)  (104,381)
Class B common stock in treasury, at cost 123,089 and 0 shares as of September 30, 2021 and December 31, 2020  (4,319)   
Total stockholders’ equity  408,930   4,570 
Total liabilities and stockholders’ equity $1,011,852  $76,979 

See Notes to the Condensed Consolidated Financial Statements.


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RumbleOn, Inc.

Condensed Consolidated Statements of Operations

(dollarsDollars in thousands, except per share amounts)

(Unaudited)

(unaudited)

Three-Months Ended March 31,
20222021
Revenue:
Vehicles sales
Powersports$254,633 $10,528 
Automotive110,729 84,071 
Parts, service and accessories54,737 — 
Finance and insurance, net27,470 327 
Vehicle logistics12,351 9,338 
Total revenue459,920 104,264 
Cost of revenue:
Powersports208,231 7,877 
Automotive107,154 77,860 
Parts, service and accessories29,455 — 
Vehicle logistics9,867 7,349 
Total cost of revenue354,707 93,086 
Gross profit105,213 11,178 
Selling, general and administrative78,076 13,401 
Depreciation and amortization4,474 599 
Operating income (loss)22,663 (2,822)
Interest expense(11,181)(1,609)
Change in derivative liability39 (21)
Income (loss) before provision for income taxes11,521 (4,452)
Income tax provision2,380 — 
Net income (loss)$9,141 $(4,452)
Weighted average number of common shares outstanding - basic15,693,9002,303,525
Net income (loss) per share - basic$0.58 $(1.93)
Weighted average number of common shares outstanding - fully diluted15,718,4412,303,525
Net income (loss) per share - fully diluted$0.58 $(1.93)

  Three-Months Ended
September 30
  Nine-Months Ended
September 30
 
  2021  2020  2021  2020 
Revenue:            
Vehicles Sales            
Powersports $83,292  $7,303  $121,307  $38,642 
Automotive  105,298   99,315   316,655   281,242 
Finance and insurance, net  6,180   199   6,998   672 
Parts, service and accessories  16,075      16,075    
Transportation and vehicle logistics  10,369   10,440   32,788   25,192 
Total revenue  221,214   117,257   493,823   345,748 
Cost of revenue                
Powersports  68,295   5,606   97,193   33,692 
Automotive  98,773   86,473   293,751   257,046 
Parts, service and accessories  8,845      8,845    
Transportation and vehicle logistics  7,914   8,374   25,958   19,325 
Cost of revenue before impairment loss  183,827   100,453   425,747   310,063 
Impairment loss on automotive inventory           11,738 
Total cost of revenue  183,827   100,453   425,747   321,801 
Gross profit  37,387   16,804   68,076   23,947 
Selling, general and administrative  37,564   13,279   69,077   42,510 
Stock-based compensation and other issuances  23,943      23,943    
Insurance recovery  (3,135)     (3,135)  (5,615)
Depreciation and amortization  1,717   536   2,948   1,567 
Operating income (loss)  (22,702)  2,989   (24,757)  (14,515)
Interest expense  (4,577)  (1,488)  (8,107)  (5,187)
Forgiveness of PPP loan  572      572    
Change in derivative liability  (6,518)  (14)  (8,774)  7 
Gain on early extinguishment of debt           188 
Income (Loss) before benefit for income taxes  (33,225)  1,487   (41,066)  (19,507)
Benefit for income taxes  10,681      10,681    
Net income (loss) $(22,544) $1,487  $(30,385) $(19,507)
Weighted average number of common shares outstanding - basic and fully diluted  6,939,708   2,234,838   4,178,932   2,165,167 
Net income (loss) per share - basic and fully diluted $(3.25) $0.67  $(7.27) $(9.01)

See Notes to the Condensed Consolidated Financial Statements.


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RumbleOn, Inc.

Condensed Consolidated Statement of Stockholders’Stockholders' Equity

(dollarsDollars in thousands)

(unaudited)

   

Class A
Common Shares

   Class B
Common Shares
   Additional
Paid in 
   Accumulated    Class B
Common Shares
in Treasury 
   

Total
Stockholders’

 
   

Shares

   Amount   Shares   Amount   Capital   Deficit   Shares   Amount   Equity 
Balance, as of December 31, 2020  50,000  $0.05   2,191,633  $2  $108,949  $(104,381)    $  $4,570 
Issuance of common stock for restricted stock units        94,771                   
Stock-based compensation              1,734            1,734 
Net loss                 (4,451)        (4,451)
Balance as of March 31, 2021  50,000   0.05   2,286,404   2   110,683   (108,832)        1,853 
Issuance of common stock, net of issuance cost        1,048,998   1   36,796            36,797 
Issuance of common stock for restricted stock units        7,660                   
Stock-based compensation              702            702 
Net loss                 (3,390)        (3,390)
Balance as of June 30, 2021  50,000   0.05   3,343,062   3   148,181   (112,222)        35,962 
                                     
Issuance of common stock, net of issuance cost        5,053,029   5   154,438            154,443 
Issuance of common stock in acquisition        5,833,333   6   200,952            200,958 
Issuance of common stock for restricted stock units        775,187   1   (1)            
Issuance of warrant              19,700            19,700 
Stock-based compensation              24,730            24,730 
Treasury stock purchases        (123,089)           123,089   (4,319)  (4,319)
Net loss                 (22,544)        (22,544)
Balance as of September 30, 2021  50,000  $0.05   14,881,522  $15  $548,000  $(134,766)  123,089  $(4,319) $408,930 

thousands, except per share amounts)

(Unaudited)

Class A
Common Shares
Class B
Common Shares
Additional Paid in CapitalAccumulated DeficitClass B Common Shares in TreasuryTotal Stockholders' Equity
SharesAmountSharesAmountSharesAmount
Balance, as of December 31, 202150,000$— 14,882,022$15 $550,055 $(114,106)123,089 $(4,319)$431,645 
Issuance of common stock for restricted stock units— 450,703— — — — — — 
Issuance of common stock in acquisition— 1,048,71826,510 — — — 26,511 
Stock-based compensation— — 1,879 — — — 1,879 
Net income— — — 9,141 — — 9,141 
Balance as of March 31, 202250,000$— 16,381,443$16 $578,444 $(104,965)123,089 $(4,319)$469,176 

Class A
Common Shares
Class B
Common Shares
Additional Paid in CapitalAccumulated DeficitClass B Common Shares in TreasuryTotal Stockholders' Equity
SharesAmountSharesAmountSharesAmount
Balance, as of December 31, 202050,000 $— 2,191,633 $$108,949 $(104,380)— $— $4,571 
Issuance of common stock for restricted stock units— — 94,771 — — — — — — 
Stock-based compensation— — — — 1,734 — — — 1,734 
Net loss— — — — — (4,452)— — (4,452)
Balance as of March 31, 202150,000 $— 2,286,404 $$110,683 $(108,832)— $— $1,853 


RumbleOn, Inc.


Condensed Consolidated Statement of Stockholders’ Equity

(dollars in thousands)

(unaudited)

  Class A
Common Shares
  Class B
Common Shares
  Additional
Paid in
  Accumulated  Class B
Common Shares
in Treasury
  Total
Stockholders’
 
  Shares  Amount  Shares  Amount  Capital  Deficit  Shares  Amount  Equity 
Balance, as of December 31, 2019  50,000  $0.05   1,111,681  $1  $92,268  $(79,382)    $  $12,887 
Issuance of common stock, net of issuance cost        1,035,000   1   10,779            10,780 
Issuance of common stock for restricted stock units        4,485                   
Convertible note exchange              2,924            2,924 
Stock-based compensation              846            846 
Net loss                 (22,038)        (22,038)
Balance as of March 31, 2020  50,000   0.05   2,151,166   2   106,817   (101,420)        5,399 
Issuance of common stock for restricted stock units        21,610                   
Stock-based compensation              717            717 
Adjust for fractional shares in reverse stock split        7,131                   
Net income                 1,044           1,044 
Balance as of June 30, 2020  50,000   0.05   2,179,907   2   107,534   (100,376)        7,160 
Issuance of common stock for restricted stock units        11,726                   
Stock-based compensation              862            862 
Net income                 1,487         1,487 
Balance as of September 30, 2020  50,000  $0.05   2,191,633  $2  $108,396  $(98,889)       $9,509 

See Notes to the Condensed Consolidated Financial Statements.


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RumbleOn, Inc.

Condensed Consolidated Statements of Cash Flows

(dollarsDollars in thousands)

(Unaudited)

(unaudited)

Three Months Ended
March 31,
20222021
CASH FLOWS FROM OPERATING ACTIVITIES
Net income (loss)$9,141 $(4,452)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
Depreciation and amortization4,474 599 
Amortization of debt discount1,935 559 
Stock based compensation expense1,879 1,734 
(Gain) loss from change in value of derivatives(39)21 
Deferred taxes(1,966)— 
Changes in operating assets and liabilities:
Increase in accounts receivable(10,565)(11,935)
Increase in inventory(1,279)(2,674)
Decrease (increase) in prepaid expenses and other current assets658 (605)
Increase in other assets(2,498)(8)
Increase in other liabilities(2,062)(214)
Increase in accounts payable and accrued liabilities17,304 4,092 
(Decrease) increase in lease right-of-use assets(9,778)272 
Increase (decrease) in lease liabilities10,849 (326)
Increase in floor plan trade note borrowings13,221 — 
Net cash provided by (used in) operating activities31,274 (12,937)
CASH FLOWS FROM INVESTING ACTIVITIES
Acquisitions, net of cash received(64,916)— 
Purchase of property and equipment(1,319)— 
Technology development(1,752)(395)
Net cash used in investing activities(67,987)(395)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from new secured debt84,500 2,500 
Repayments of debt and mortgage notes(31,597)— 
Proceeds from issuance of notes6,541 — 
Repayments of notes payable— (1,397)
(Decrease) increase in borrowings from non-trade floor plans(5,843)10,843 
Net cash provided by financing activities53,601 11,946 
NET CHANGE IN CASH16,888 (1,386)
Cash and restricted cash at beginning of period51,974 3,516 
Cash and restricted cash at end of period$68,862 $2,130 

  Nine Months Ended
September 30
 
  2021  2020 
CASH FLOWS FROM OPERATING ACTIVITIES      
Net loss $(30,385) $(19,507)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:        
Depreciation and amortization  2,948   1,568 
Amortization of debt discounts  2,284   1,499 
Forgiveness of PPP loan  (572)   
Share based compensation  27,165   2,425 
Impairment loss on inventory     11,738 
Impairment loss on property and equipment     178 
Loss (gain) from change in value of derivatives  8,774   (7)
Gain on early extinguishment of debt     (188)
Deferred taxes  (10,969)   
Changes in operating assets and liabilities:        
Decrease (increase) in prepaid expenses and other current assets  486   (1,296)
(Increase) decrease in inventory  (33,343)  34,219 
(Increase) in accounts receivable  (6,476)  (2,860)
(Increase) decrease in other assets  (3,452)  63 
Increase (decrease) in accounts payable and accrued liabilities  16,306   (1,634)
Increase in other liabilities  1,406    
Decrease in floor plan trade note borrowings  (3,951)   
Net cash (used in) provided by operating activities  (29,779)  26,198 
CASH FLOWS FROM INVESTING ACTIVITIES        
Cash used for acquisition, net of cash received  (365,946)   
Purchase of property and equipment  (7,613)  (175)
Technology development  (1,266)  (1,598)
Net cash used in investing activities  (374,825)  (1,773)
CASH FLOWS FROM FINANCING ACTIVITIES        
Proceeds from senior secured debt  261,451   8,272 
(Repayments of) proceeds from notes payable  (7,974)  789 
Increase (decrease) in borrowings from non-trade floor plans  27,688   (47,211)
Net proceeds from PPP loan     5,177 
Net proceeds from sale of common stock  191,240   10,780 
Net cash provided by (used in) financing activities  472,405   (22,193)
NET INCREASE IN CASH  67,801   2,232 
CASH AND RESTRICTED CASH AT BEGINNING OF PERIOD  3,516   6,726 
CASH AND RESTRICTED CASH AT END OF PERIOD $71,317  $8,958 

See Notes to the Condensed Consolidated Financial Statements.


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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(dollarsDollars in thousands, except per share amounts)

(Unaudited)

(unaudited)

NOTE 1 – DESCRIPTION–DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES

Description of Business

Unless the context requires otherwise, references in these financial statements to “RumbleOn,” the “Company,” “we,” “us,” and “our” refer to RumbleOn, Inc. and its consolidated subsidiaries.

Overview

RumbleOn, Inc. was incorporated in October 2013 under the laws of the State of Nevada. We are the nation’s first Omnichannel marketplace platform in powersports, leveraging proprietary technology to transform the powersports supply chain from acquisition of supply through distribution of retail and wholesale. RumbleOn provides an unparalleled technology suite, national footprint of physical locations, and full line manufacturer representation to transform the entire customer journey and experience worldwide through technology. Headquartered in the Dallas Metroplex, RumbleOn is revolutionizing the customer experience for outdoor enthusiasts across the country and making powersportpowersports vehicles accessible to more people, in more places than ever before. On August 31, 2021 (the “Closing Date”), weRumbleOn completed ourits business combinationcombinations with the RideNow Powersports, group, the nation’s largest powersports retailer group (“RideNow”) (see on August 31, 2021 (the “RideNow Closing Date”). On February 18, 2022 (the “Freedom Closing Date”), the Company completed its acquisition of Freedom Powersports, LLC ("Freedom Powersports") and Freedom Powersports Real Estate, LLC ("Freedom Powersports - RE" and together with Freedom Powersports, the "Freedom Entities"), a retailer group with 14 retail locations (refer to Note 32 - RideNow Transaction below)Acquisitions).

Basis of Presentation

The accompanying unaudited Condensed Consolidated financial statementsFinancial Statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America (“("U.S. GAAP”) for interim information and with the instructions on Form 10-Q and Rule 10-01 of Regulation S-X pursuant to the rules and regulations of the Securities and Exchange Commission (“("SEC”). The Condensed Consolidated financial statementsFinancial Statements include the accounts of RumbleOn, Inc. and its subsidiaries, which are all wholly owned, including RideNow and the Freedom Entities (as defined below) from the Freedom Closing Date. In accordance with those rules and regulations, the Company has omitted certain information and notes required by U.S. GAAP for annual consolidated financial statements. In the opinion of management, the Condensed Consolidated financial statementsFinancial Statements contain all adjustments, except as otherwise noted, necessary for the fair presentation of the Company’s financial position and results of operations for the periods presented. The year-end condensed balance sheet data was derived from audited financial statements. These Condensed Consolidated financial statementsFinancial Statements should be read in conjunction with the audited Consolidated Financial Statements and Notes thereto included in the Company’s Annual Report on Form 10-K (the “2020"2021 Form 10-K”10-K") for the year ended December 31, 2020.2021. The results of operations for the three and nine-monthsmonths ended September 30, 2021March 31, 2022 are not necessarily indicative of the results expected for the entire fiscal year. All intercompany accounts and material intercompany transactions have been eliminated.


Use of Estimates

The preparation of these Condensed Consolidated Financial Statements in conformity with U.S. GAAP requires management to make estimates and assumptions. Certain accounting estimates involve significant judgments, assumptions and estimates by management that have a material impact on the carrying value of certain assets and liabilities, disclosures of contingent assets and liabilities and the reported amounts of revenue and expenses during the reporting period, which management considers to be critical accounting estimates. Such estimates include certain assumptions related to goodwill and other intangible assets, long-lived assets, assets held for sale, accruals for chargebacks against revenue recognized from the sale of finance and insurance products, and estimated tax liabilities. The judgments, assumptions and estimates used by management are based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates. In particular, the Covid-19 pandemic and the continuing adverse impacts to global economic conditions, as well as the Company’s operations, may impact future estimates including, but not limited to inventory valuations, fair value measurements, asset impairment charges and discount rate assumptions.

These conditions include, but are not limited to, recession, inflation, interest rates, unemployment levels, the state of the housing market, gasoline prices, consumer credit availability, consumer credit delinquency and loss rates, personal discretionary spending levels, and consumer sentiment about the economy in general. These conditions and the economy in general could be affected by significant national or international events such as a global health crisis (like COVID-19), acts of terrorism or acts of war (including the recent Russian invasion of Ukraine). When these economic conditions worsen or stagnate, it can have a material adverse effect on consumer demand as well as the availability of credit to finance powersports and vehicle purchases.
5

Comprehensive Income (Loss)


Table of Contents

During the three and nine-month periods ended September 30, 2021, and 2020, the Company did not have any other comprehensive income and, therefore, the net loss and comprehensive income (loss) were the same for all periods presented.

Recent Pronouncements

Adoption of New Accounting Standards

In June 2016, the FASB issued ASU 2016-13, Financial instruments — Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (“ASU 2016-13”), which amends the guidance on the impairment of financial instruments by requiring measurement and recognition of expected credit losses for financial assets held. ASU 2016-13 is effective for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2019, and earlier adoption is permitted beginning in the first quarter of fiscal 2019. In November 2019, the FASB issued ASU No. 2019-10, Financial Instruments - Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and Leases (Topic 842): Effective Dates (“ASU 2019-10”). The purpose of this amendment is to create a two-tier rollout of major updates, staggering the effective dates between larger public companies and all other entities. This granted certain classes of companies, including Smaller Reporting Companies (“SRCs”), additional time to implement major FASB standards, including ASU 2016-13. Larger public companies will still have an effective date for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years. All other entities are permitted to defer adoption of ASU 2016-13, and its related amendments, until the earlier of fiscal periods beginning after December 15, 2022. Under the current SEC definitions, the Company meets the definition of an SRC as of the ASU 2019-10 issuance date and is adopting the deferral period for ASU 2016-13.

In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes (“ASU 2019-12”). ASU 2019-12 removes certain exceptions to the general principles in Topic 740 and also clarifies and amends existing guidance to improve consistent application. The Company adopted ASU 2019-12 for its fiscal year beginning January 1, 2021 and it did not have a material effect on its consolidated financial statements.

NOTE 2 – REVENUE FROM CONTRACTS WITH CUSTOMERS

OurIn October 2021, the FASB issued ASU No. 2021-08, Business Combinations (Topic 805): Accounting for Contract Assets and Contract Liabilities from Contracts with Customers (“ASU 2021-08”). ASU 2021-08 requires the company acquiring contract assets and contract liabilities obtained in a business combination to recognize and measure them in accordance with ASC 606, Revenue from Contracts with Customers. At the acquisition date, the company acquiring the business should record related revenue, consistsas if it had originated the contract. Before the update such amounts were recognized by the acquiring company at fair value. The amendments in this update are effective for fiscal years beginning after December 15, 2022, including interim periods within those fiscal years. Early adoption is permitted, including in interim periods, for any financial statements that have not yet been issued. The Company early adopted these requirements prospectively in the first quarter of new vehicles sales, retail and wholesale used vehicle sales, sales of finance and insurance products and sales of parts, service, accessories and apparel. Due2022.

Accounting for Business Combinations
Total consideration transferred for acquisitions is allocated to the impact of RideNow’s revenue streams, specifically the additions of partstangible and service,intangible assets acquired and finance and insurance revenue, the following information is being provided.

New and Used Powersports Vehicles

RumbleOn sells new and used powersports vehicles. The transaction price for a powersports vehicle sale is determined with the customerliabilities assumed, if any, based on their fair values at the timedates of sale. Customers often trade in their own powersports vehicleacquisition. This purchase price allocation process requires management to apply toward the purchase of a retail new or used powersports vehicle.make significant estimates and assumptions with respect to intangible assets and deferred revenue obligations. The “trade-in” powersports vehicle is a type of noncash consideration measured at fair value based on external and internal market data for a specific powersports vehicle, and applied as payment of the contract price for the purchased powersports vehicle.

When the Company sells a new or used powersports vehicle, transfer of control typically occurs at a point in time upon delivery of the vehicle to the customer, which is generally at the time of sale, as the customer is able to direct the use of and obtain substantially all benefits from the powersports vehicle at such time. Except for limited circumstances, the Company does not directly finance its customer’s purchases or provide leasing. In many cases, RumbleOn arranges third- party financing for the retail sale or lease of powersports vehicles to customers in exchange for a fee paid to RumbleOn by a third-party financial institution. RumbleOn receives payment directly from the customer at the time of sale or from a third-party financial institution (referred to as contracts-in-transit) within a short period of time following the sale. The Company establishes provisions, which are not significant, for estimated returns and warranties on the basis of both historical information and current trends.


Parts and Service

RumbleOn sells parts and vehicle services related to customer-paid repairs and maintenance, repairs and maintenance under manufacturer warranties and extended service contracts, and collision-related repairs. The Company also sells parts through wholesale and retail counter channels.

Each repair and maintenance service is a single performance obligation that includes both the parts and labor associated with the vehicle service. Payment for each vehicle service work is typically due upon completion of the service, which is generally completed within a short period from contract inception. The transaction price for repair and maintenance servicesidentifiable intangible assets is based on detailed valuations that use information and assumptions determined by management. Any excess of purchase price over the parts used,fair value of the numbernet tangible and intangible assets acquired is allocated to goodwill. While we use our best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, our estimates are inherently uncertain and subject to refinement. As a result, during the measurement period, which may be up to one year from the acquisition date, we record adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill.Upon conclusion of labor hours applied,the measurement period or final determination of the values of assets acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to our Condensed Consolidated Statements of Operations. On August 31, 2021 the Company completed its acquisition of RideNow and standardized hourly labor rates. The performance obligation for repairassets acquired and maintenance service are satisfied over time and create an asset with no alternative use and with an enforceable right to payment for performance completed to date. Revenue is recognized over time basedliabilities assumed have been recorded on a directprovisional basis as of March 31, 2022. The Company did not record any measurement period adjustments with respect to the RideNow acquisition in the first quarter of labor hours, parts2022. The Company completed its acquisition of Freedom Entities on February 18, 2022, and accessories that are allocatedacquired assets and liabilities assumed have been recorded on a provisional basis as the Company’s third party valuation of certain assets and liabilities, including intangible assets, has not been completed.

We use the income approach to open servicedetermine the fair value of certain identifiable intangible assets including franchise rights. This approach determines fair value by estimating after-tax cash flows attributable to these assets over their respective useful lives and repair ordersthen discounting these after-tax cash flows back to a present value. We base our assumptions on estimates of future cash flows, expected growth rates, expected retention rates, etc. We base the discount rates used to arrive at a present value as of the enddate of each reporting period. As a practical expedient,acquisition on the time value of money is not considered since repair and maintenance service contracts have a duration of one year or less. The transaction price for wholesalecertain industry-specific risk factors. We believe the estimated purchased franchise rights, non-competition agreements and retail counter parts sales isother intangible asset amounts so determined represent the fair value at the timedate of sale based onacquisition and do not exceed the quantity and price of each product purchased. Payment is typically due at time of sale, or withinamount a short period following the sale. RumbleOn establishes provisions, which are not significant, for estimated parts returns based on historical information and current trends. Delivery method of wholesale and retail counter parts vary.

RumbleOn generally considers control of wholesale and retail counter parts to transfer when the products are shipped, which typically occurs the same day as or within a few days of sale. RumbleOn also offers customer loyalty points for parts and services for select franchises. RumbleOn satisfies its performance obligations and recognizes revenue when the loyalty points are redeemed. Amounts deferred related to the customer loyalty programs are insignificant.

Finance and Insurance

RumbleOn sells and receives commissions on the following types of finance and insurance products: extended service contracts, maintenance programs, guaranteed auto protection, tire and wheel protection, and theft protection products, among others. RumbleOn offers products that are sold and administered by independent third parties, including the vehicle manufacturers’ captive finance subsidiaries.

Pursuant to the arrangements with these third-party providers, RumbleOn sells the products on a commission basis. For the majority of finance and insurance product sales, RumbleOn’s performance obligation is to arrangewould pay for the provision of goods and services by another party. RumbleOn’s performance obligation is satisfied when this arrangement is made, which is when the finance and insurance product is delivered to the end customer, generally at the time of the vehicle sale. As agent, RumbleOn recognizes revenue in the amount of any fee or commission to which it expects to be entitled, which is the net amount of consideration that it retains after paying the third-party provider the consideration received in exchange for the goods or services to be fulfilled by that party.

assets.

RumbleOn’s customers are concentrated in the Sunbelt region. There are no significant judgements or estimates required in determining the satisfaction of the performance obligations or the transaction price allocated to the performance obligations. As revenue are recognized at a point-in-time, costs to obtain the customer (i.e. commissions) do not require capitalization.

Transportation and Vehicle Logistics

Vehicle logistics and transportation services revenue is generated primarily by entering into freight brokerage agreements with dealers, distributors, or private party individuals to transport vehicles from a point of origin to a designated destination. The Company’s subsidiary, Wholesale Express, provides these services. The transaction price is based on the consideration specified in the customer's contract. A performance obligation is created when the customer under a transportation contract submits a bill of lading for the transport of goods from origin to destination. These performance obligations are satisfied as the shipments move from origin to destination. The freight brokerage agreements are fulfilled by independent third-party transporters. While the Company is primarily responsible for fulfilling to customers, these transporters are obligated to meet our performance obligations and standards. Performance obligations are short-term, with transit days less than one week. Generally, customers are billed either upon shipment of the vehicle or on a monthly basis, and remit payment according to approved payment terms, generally not to exceed 30 days. Revenue is recognized as risks and rewards of transportation of the vehicle are transferred to the owner during delivery. Wholesale Express is considered the principal in the delivery transactions since it is primarily responsible for fulfilling the service. As a result, revenue is recorded gross.



NOTE 2 - ACQUISITIONS

RideNow Transaction

Disaggregation of Revenue

The significant majority of RumbleOn’s revenue is from contracts with customers. In the following tables, revenue is disaggregated by major lines of goods and services and timing of transfer of goods and services. We have determined that these categories depict how the nature, amount, timing, and uncertainty of our revenue and cash flows are affected by economic factors.

Revenue from contracts with customers consists of the following:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Revenue            
New vehicles $42,943  $  $42,943  $ 
Used vehicles                
Powersports  40,349   7,303   78,364   38,642 
Automotive  105,298   99,315   316,655   281,242 
Total used vehicles  145,647   106,618   395,019   319,884 
Total new and used vehicles  188,590   106,618   437,962   319,884 
                 
Parts, service and accessories  16,075      16,075    
Finance and insurance, net  6,180   199   6,998   672 
Transportation and vehicle logistics  10,369   10,440   32,788   25,192 
Total revenue $221,214  $117,257  $493,823  $345,748 
                 
Timing of revenue recognition                
Goods and services transferred at a point in time $210,920  $117,257  $483,529  $345,748 
Good and services transferred over time  10,294      10,294    
Total revenue $221,214  $117,257  $493,823  $345,748 

NOTE 3 – RIDENOW TRANSACTION

On the Closing Date, RumbleOn completed its business combination with RideNow (the “RideNow(“RideNow Transaction”). Pursuant to the Plan of Merger and Equity Purchase Agreement as amended (the “RideNow Agreement”), on the Closing Date, there were both mergers and transfers of ownership interest comprising in aggregate the RideNow Transaction. For the mergers, five5 newly-created RumbleOn subsidiaries were merged with and into five5 RideNow entities (“Merged RideNow Entities”) with the Merged RideNow Entities continuing as the surviving corporations and with the Company obtaining ownership of these entities through these mergers and the transfers noted below.Merged RideNow Entities owned powersports retail locations representingcomprising approximately 30% of RideNow retail locations.location. For the transfers of ownership interest, the Company acquired all the outstanding equity interests of 21 entities comprising the remaining 70% of the RideNow’s retail locations (“

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(“Acquired RideNow Entities,”Entities”, and together with the Merged RideNow Entities, the “RideNow Entities”) that directly or indirectly operate the remaining RideNow powersports retail locations.

Pursuant to the RideNow Agreement, on the Closing Date, the RideNow equity holders received cash in the aggregate amountconsideration of $400,400 and 5,833,333 shares of RumbleOn’s Class B common stock.stock, valued at $200,958 based on the close price of the Company’s Class B common stock on the RideNow Closing Date. The cash consideration of $400,400 includes funds against which the Company may make claims for indemnification; this amount is included in consideration transferred. The cash consideration for the RideNow Transaction was funded from (i) the Company’s underwritten public offering of 5,053,029 shares of Class B common stock, which resulted in net proceeds of approximately $154,438$154,443 (the “August 2021 Offering”), and (ii) net proceeds of approximately $261,451$261,000 pursuant to the Oaktree Credit Facility entered into on the RideNow Closing Date (as further described in Note 9, the “Oaktree Credit Agreement”)3 - Notes Payable and Lines of Credit). The remaining funds received from these financing transactions were used for working capital purposes.

The following table summarizes the consideration paid in cash and equity securities for the acquisitions:

RideNow Transaction:
Cash, net of cash acquired $365,946 
Fair value of Class B common stock issued  200,958 
Total estimated purchase price consideration1 $566,904 

1Cash$The400,400 
Class B Common Stock200,958 
Total provisional purchase price consideration is subject to a net working capital and debt adjustments. These adjustments are currently under review by management. The amount of these adjustments could not be reasonably estimated as of September 30, 2021, and therefore, no adjustment amount has been reflected in the current estimated purchase price consideration reflected above.$601,358 


The following amounts represent the preliminary determinationfinal purchase price allocation will be completed upon payment of the fair value of the identifiable assets acquiredfinal consideration for working capital and liabilities assumed from RideNow.other adjustments. RideNow is included in the Powersports reporting segment, including goodwill, as the RideNow business is entirely within the Company’s Powersports segment. As of September 30, 2021,March 31, 2022, we have performed an initiala provisional valuation of the amounts below; however, our assessment of these amounts remains open for completion. We expectThe preparation of the valuation required the use of significant assumptions and estimates. Critical estimates included, but were not limited to, finalizefuture expected cash flows, including projected revenues and expenses, and the applicable discount rates. These estimates were based on assumptions that the Company believes to be reasonable. However, actual results may differ from these estimates. The final purchase price allocation process in 2022may include changes to: (1) property and equipment; (2) right-of-use assets and lease liabilities; (3) deferred tax liabilities, net; (4) allocations to intangible assets as we complete our review of valuations.well as goodwill; (5) final consideration paid related to working capital and other adjustments; and (6) other assets and liabilities. We are required to finalize our purchase price allocations within one year after the RideNow Closing Date.

The following amounts represent the preliminary determination of the fair value of the identifiable assets acquired and liabilities assumed from RideNow Transaction. Any potential adjustments made could be material in relation to the preliminary values presented below.

7
Estimated fair value of assets:   
Contracts in transit $10,878 
Accounts receivable  15,356 
Inventory  116,752 
Prepaid expenses  1,785 
Right-of-use assets  92,715 
Property & equipment  45,801 
Franchise rights  282,000 
Other intangible assets, net  22,129 
Other Assets  119 
Total assets acquired  587,535 
     
Estimated fair value of liabilities assumed:    
Accounts payable, accrued expenses and other current liabilities  41,616 
Notes payable - floor plan  45,626 
Lease liabilities  126,302 
Deferred tax liability  30,548 
Notes payable  6,549 
Other long-term liabilities  6,210 
Total liabilities assumed  256,851 
     
Total net assets acquired  330,684 
     
Goodwill  236,220 
     
Total consideration $566,904 


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Estimated fair value of assets:
Cash$34,454 
Contracts in transit10,878 
Accounts receivable10,124 
Inventory127,080 
Prepaid expenses1,785 
Right-of-use assets126,886 
Property & equipment15,509 
Franchise rights282,000 
Other intangible assets, net22,129 
Other assets119 
Total assets acquired630,964 
Estimated fair value of liabilities assumed:
Accounts payable, accrued expenses and other current liabilities43,409 
Notes payable - floor plan47,161 
Lease liabilities130,181 
Notes payable6,549 
Deferred tax liabilities30,548 
Other long-term liabilities6,210 
Total liabilities assumed264,058 
Total net assets acquired366,906 
Goodwill234,452 
Total provisional purchase price consideration$601,358 

The resultsCompany assumed 2 promissory notes liabilities with aggregate principal and accrued interest of operations$2,200 as of the RideNow from the Closing Date are included indue to entities controlled by former directors and executive officers of the accompanying Condensed Consolidated Financial Statements. Acquisition related costs of $1,558 and $3,515 were incurred during the three and nine-months ended September 30, 2021, respectively, and are included in Selling, General and Administrative expenses in the Condensed Consolidated Statements of Operations. In addition, the Company elected to accelerate the vesting of restricted stock units (“RSUs”) and grant other stock awards in connection with the RideNow Transaction. The total valueCompany. See Note 8 - Related Party Transactions for further details of these awards is $23,943 and is reported as stock-based compensation and other issuances in the Condensed Consolidated Statement of Operations.

2 related party promissory notes.

Supplemental Pro Forma Information

pro forma information

The following unaudited supplemental pro forma information presents the financial results as if the RideNow Transaction was completed as ofat January 1, 2020 for the three and nine-months ended September 30,2021.

Three Months Ended March 31,
20222021
Pro forma revenue$459,920 $344,266 
Pro forma net income$9,141 $11,553 
Net income per share-basic$0.58 $0.92 
Weighted average number of shares-basic15,693,900 12,603,113 
Net income per share-fully diluted$0.58 $0.90 
Weighted average number of shares-fully diluted15,718,441 12,816,170 
Freedom Transaction
On November 8, 2021, and September 30, 2020. Pro forma net income for the three and nine-months ended September 30, 2021, includes the tax benefit of $10,681 reported in the Condensed Consolidated Statements of Operations.


  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Pro forma total revenue $384,724  $337,001  $1,148,597  $1,015,260 
Pro forma net income $(6,045) $9,703  $50,524  $11,102 
Net income per share-basic $(0.45) $0.81  $3.91  $0.93 
Weighted average number of shares-basic  13,305,416   11,960,127   12,915,495   11,886,326 
Net income per share-fully diluted $(0.45) $0.81  $3.86  $0.93 
Weighted average number of shares-fully diluted  13,305,416   11,960,127   13,083,502   11,886,326 

Pro forma adjustments for the three and nine-months ended September 30, 2021, primarily include:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Stock compensation and other administrative costs $179  $275  $745  $758 
Depreciation and amortization $1,229  $1,844  $4,918  $5,532 
Interest expense and amortization of debt discount $5,563  $8,319  $22,345  $25,185 
Income tax provision $(5,575) $3,234  $13,281  $3,701 

NOTE 4 – ACCOUNTS RECEIVABLE, NET

Accounts receivable, net consistsRumbleOn entered into a Membership Interest Purchase Agreement to acquire 100% of the followingequity interests of Freedom Powersports, LLC and Freedom Powersports Real Estate, LLC. The Membership Interest Purchase Agreement was executed with TPEG Freedom Powersports Investors LLC, a Texas limited liability company, Kevin Lackey, Sanjay Chandra, the option holders of Freedom Powersports, LLC and Trinity Private Equity Group, LLC, as of September 30, 2021 and December 31, 2020:

  September 30,
2021
  December 31,
2020
 
Contracts in transit $9,218  $ 
Trade receivables  24,701   8,859 
Factory receivables1  3,637    
Finance receivables2  4,972   2,118 
   42,528   10,977 
Less: allowance for doubtful accounts  411   1,569 
  $42,117  $9,408 

the agent, proxy
8

1Factory receivables represent amounts due primarily from manufacturer for holdbacks, rebates, co-op advertising, warranty and supplier returns.
2Finance receivables originated in connection with the Company’s vehicle sales are held for sale and are subsequently sold.

NOTE 5 – INVENTORY

and attorney-in-fact for Freedom Entities’ security holders. The Company completed the acquisition of Freedom Entities on February 18, 2022 (“Freedom Transaction”).

Inventory consistsFreedom Entities owns and operates powersports retail dealerships, including associated real estate, involving sales, financing, and parts and service of the following as of September 30, 2021 and December 31, 2020:

  September 30,
2021
  December 31,
2020
 
New Vehicles $53,975  $         — 
Pre-owned vehicles:        
Powersport vehicles  67,843   1,870 
Automobiles and trucks  27,185   19,490 
Parts, accessories and other  22,452    
  $171,455  $21,360 

Floor plan notes payable as of September 30, 2021 and December 31, 2020 were as follows:

  September 30,
2021
  December 31,
2020
 
Floor plan notes payable - trade $21,350  $ 
Floor plan notes payable - non-trade  65,825   17,812 
Floor plan notes payable $87,175  $17,812 


Floor plan notes payable-trade reflects amounts borrowed to finance the purchase of specific new and, to a lesser extent, used vehicle inventory with corresponding manufacturers’ captive finance subsidiaries (“trade lenders”). Floor plan payable-non-trade represents amounts borrowed to finance the purchase of specific new and used vehicle inventoriesmotorcycles, ATVs, UTVs, scooters, side-by-sides, sport bikes, cruisers, watercraft, and other powersports vehicles.

The Freedom Transaction was accounted for as a purchase of a business under ASC 805, Business Combinations, and the Company has engaged a third-party valuation firm to assist with non-trade lenders. Changesthe valuation of the business acquired; the third party valuation of the business acquired has not yet been finalized. Under the terms of the Membership Interest Purchase Agreement, all outstanding equity interests of the Freedom Entities were acquired for total provisional consideration of $97,809, consisting of $71,298 paid in floor plan notes payable-tradecash, including certain transaction expenses paid on behalf of the Freedom Entities'' equity holders, and issuance of 1,048,718 restricted shares of RumbleOn Class B common stock totaling $26,511. Consideration transferred includes cash and Class B common stock deposited into escrow accounts against which the Company may make claims for indemnification; these amounts are reported as operating cash flowsincluded in consideration transferred for accounting purposes. The final purchase price allocation will be completed upon payment of final consideration for working capital and changes in floor plan payable-non-trade are reported as financing cash flowsother adjustments, and finalization of valuation of acquired tangible and intangible assets. Freedom Powersports is included in the accompanying Combined StatementsPowersports reporting segment, including goodwill, as the Freedom Entities'' business is entirely within the Company’s Powersports segment.
As of Cash Flows.

New inventory costs are generally reduced by manufacturer holdbacks, incentives, floor plan assistance, and non-reimbursement-based manufacturer advertising rebates, while the related vehicle floor plan payables are reflectiveMarch 31, 2022, our initial valuation of the gross costamounts below is provisional and remains open for completion. The valuation of the vehicle.business acquired is in process and has not yet been completed. The vehicle floor plan payables,final purchase price allocation may include changes to: (1) inventories and deferred revenues (2) property and equipment; (3) right-of-use assets and lease liabilities; (4) deferred tax liabilities, net; (5) allocations to intangible assets as shownwell as goodwill; (6) final consideration paid related to working capital and other adjustments; and (7) other assets and liabilities. We are required to finalize our purchase price allocations within one year after completing the Freedom Transaction.

The following amounts represent the provisional determination of the fair value of the identifiable assets acquired and liabilities assumed from the Freedom Entities. Any potential adjustments made could be material in relation to the preliminary values presented below.
Estimated fair value of assets:
Cash$6,383 
Contracts in transit1,170 
Accounts receivable1,089 
Inventory26,086 
Prepaid expenses214 
Property & equipment34,265 
Right-of-use assets2,002 
Other assets79 
Total assets acquired71,288 
Estimated fair value of liabilities assumed:
Accounts payable, accrued expenses and other current liabilities4,003 
Notes payable - floor plan18,337 
Lease liabilities2,002 
Deferred revenues3,495 
Mortgage notes26,809 
Notes payable4,693 
Total liabilities assumed59,339 
Total net assets acquired11,949 
Goodwill85,860 
Total provisional purchase price consideration$97,809 
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As of the Freedom Closing Date, the Company assumed notes payable and mortgage notes liabilities of $31,502. The Company repaid the outstanding balance of the assumed notes payable and mortgage notes liabilities in the above table, will generally also be higher thanfirst quarter of 2022 and have reflected these payments as cash outflows from financing activities in the inventory cost due tostatements of cash flows. The Company funded the timingcash portion of the saleFreedom acquisition, transaction expenses, notes payable and mortgage note repayments through an $84,500 draw on the Oaktree Credit Facility and use of a vehicle and paymentapproximately $14,253 of available cash resources.
The results of operations of the related liability. Vehicle floor plan facilitiesFreedom Entities are due on demand, but in the case of new vehicle inventories, are generally paid within several business days after the related vehicles are sold. Vehicle floor plan facilities are primarily collateralized by vehicle inventories and related receivables.

New vehicle floor plan facilities generally utilize LIBOR or ADB (Average Daily Balance)-based interest rates, which generally ranged between 5.0% and 7.0% as of September 30, 2021. Used vehicle floor plan facilities generally utilize prime, LIBOR or ADB-based interest rates, which ranged between 4.75% and 8.0% as of September 30, 2021. The aggregate capacity to finance our inventory under the new and used vehicle floor plan facilities was $217,717 as of September 30, 2021.

NOTE 6 – PROPERTY AND EQUIPMENT, NET

The following table summarizes property and equipment, net of accumulated depreciation and amortization as of September 30, 2021, and December 31, 2020:

  September 30,
2021
  December 31,
2020
 
Buildings and improvements $40,908  $ 
Leasehold Improvements  6,689   321 
Equipment  4,832    
Furniture and fixtures  297   191 
Technology development  12,274   11,008 
Vehicles  1,418   241 
Total property and equipment  66,418   11,761 
Less: accumulated depreciation and amortization  7,489   5,240 
Total $58,929  $6,521 


Amortization and depreciation on Property and Equipment is determined on a straight-line basis over the estimated useful lives ranging from three to five years.

As of September 30, 2021, capitalized technology development costs were $12,066 and capitalized software costs were $208. Total technology development costs incurred for the three and nine-months ended September 30, 2021 was $1,008 and $2,706, respectively, of which $360 and $1,266, respectively was capitalized and $648 and $1,441, respectively, was charged to expenseincluded in the accompanying Condensed Consolidated Financial Statements from the Freedom Closing Date and include revenues of Operations. Depreciation expense for the three$29,425 and nine-months ended September 30, 2021 was $689 and $1,920, respectively, which included the amortizationearnings of capitalized technology development$3,748. Acquisition related costs of $592 and $1,710, respectively. Total technology development costs$284 were incurred for the three months ended March 31, 2022 and nine-months ended-months ended September 30, 2020 was $1,164are included in Selling, General and $2,635, respectively, of which $984 and $1,598, respectively, was capitalized and $180 and $1,037 respectively, was charged to expenseAdministrative expenses in the accompanying Condensed Consolidated StatementsStatement of Operations. Depreciation expense for the three and nine-months ended-month periods ended September 30, 2020 was $536 and $1,568, respectively, which included the amortization of capitalized technology development costs of $477 and $1,367, respectively.

NOTE 7 – INTANGIBLE ASSETS AND GOODWILL

The following is a summary of the carrying amounts of goodwill, franchise rights and other intangible assets as of September 30, 2021 and December 31, 2020.

  September 30,
2021
  December 31,
2020
 
Goodwill $263,107  $26,887 
         
Other Intangible Assets        
Franchise rights - indefinite life $282,000  $ 
Other intangibles  22,175   46 
   304,175   46 
Less accumulated amortization  615    
Intangible assets, net $303,560  $46 

The Company evaluates intangible assets for impairment at least annually, or when triggering events occur. No triggering events were noted as of September 30, 2021.


NOTE 8 – ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

The following table summarizes accounts payable and other accrued liabilities as of September 30, 2021 and December 31, 2020:

  September 30,
2021
  December 31,
2020
 
Accounts Payable $8,165  $8,168 
Accrued Interest  2,977   1,486 
Operating lease liability-current portion  7,435   1,630 
Financing lease liability-current portion  345    
Accrued Payroll  22,674   1,080 
Customer deposits  5,449    
State and local taxes  6,591   856 
Professional fees  6,969   112 
Other accrued expenses  12,779   861 
Total $73,384  $14,193 

NOTE 93 – NOTES PAYABLE

AND LINES OF CREDIT

Notes payable consisted of the following as of September 30, 2021March 31, 2022 and December 31, 2020:

2021:
  September 30,
2021
  December 31,
2020
 
Term Loan Credit Agreement dated August 31, 2021. Amortization payments  are required quarterly commencing in the quarter ending December 31, 2021. The Initial Loan Term Facility matures on August 31, 2026. The interest rate as of September 30, 2021 was 9.25%. $252,777  $ 
Term Loan Credit Agreement-NextGen dated February 8, 2017. Interest payable semi-annually at 6.5% through February 9, 2019 and 8.5% through February 10, 2020 and 10.0% thereafter through maturity, which was January 31, 2021.     833 
Notes payable-private placement dated March 31, 2017. Interest payable semi-annually at 8.5% through September 30, 2020 and 10.0% thereafter through maturity, which was June 30, 2021     669 
Line of Credit- RumbleOn Finance. Line of credit secured by the loans and other assets of RumbleOn Finance, LLC. Interest rate as of September 30, 2021 was 7.25%. Principal and interest is payable on demand.     889 

Unsecured note payable to P&D Motorcycles in the original amount of $1,724 with interest rate of 4% through maturity which is July 1, 2022.

  

1,073

   

 

Unsecured notes payable to RideNow Management, LLLP, a related party through equal ownership by two directors; monthly principal payments ranging from $7 to $13; interest accruing at rates ranging from LIBOR+.6% to LIBOR+1.3%.

  

1,033

   

 
Notes payable-PPP Loans dated May 1, 2020. Payments of principal and interest at 1% were deferred until September 1, 2021, at which time the Company will make equal payments of principal and interest through maturity, which is April 1, 2025.  4,612   5,177 
Total notes payable and lines of credit  259,495   7,568 
Less: Current portion  6,151   2,877 
Long-term debt, net of current portion $253,344  $4,691 

March 31,
2022
December 31,
2021
Term Loan Credit Agreement dated August 31, 2021. Amortization payments are required quarterly commencing in the quarter ending December 31, 2021. The initial Loan Term Facility matures on August 31, 2026. The interest rate on March 31,
2022 was 9.25%.
$338,946 $253,438 
Notes Payable-PPP Loans dated May 1, 2020 with maturity of April 1, 2025. Payments of principal and interest were deferred as of March 31, 2022 while the outstanding principal balance is under Small Business Administration (“SBA”) review.2,534 2,534 
Unsecured note payable to P&D Motorcycles in the original amount of $1,724 with interest rate of 4% through maturity which is July 1, 2022.998 1,031 
Unsecured notes payable to RideNow Management, LLLP, a related party through equal ownership by two directors; monthly principal payments ranging from $7 to $13; interest accruing at rates ranging from LIBOR+0.6% to LIBOR+1.3%.781 907 
RumbleOn Finance line of credit dated February 4, 2022. Interest accrues at 5%+SOFR. The line of credit matures on February 4, 2025.6,853 — 
Total notes payable and lines of credit350,112 257,910 
Less: Current portion4,238 4,322 
Long-term portion$345,874 $253,588 


Term Loan Credit Agreement

On the Closing Date, the Company entered into the Oaktreea new Term Loan Credit Agreement (the “Oaktree Credit Agreement”) among the Company, as borrower, the lenders party thereto, and Oaktree Fund Administration, LLC, as administrative agent and collateral agent (the “Administrative Agent”). The Oaktree Credit Agreement provides for secured credit facilities in the form of a $280,000 principal amount of initial term loans (the “Initial Term Loan Facility”) and a $120,000 in aggregate principal amount of delayed draw term loans (the “Delayed Draw Term Loans Facility,” and together with the Initial Term Loan Facility, the “Oaktree Credit Facility”). The proceeds from the Initial Term Loan Facility together with cash on hand, and the proceeds from the August 2021 Offering werewas used to (i) consummate the RideNow Transaction and (ii) pay fees, expenses and other items related to the consummation of the RideNow Transaction, the August 2021 Offering and to provide for working capital. The proceeds from the Delayed Draw Term Loans Facility, if drawn, will be used to finance acquisitions permitted by the Oaktree Credit Agreement and similar investments or “earn-outs” entered into in connection with acquisitions and to pay fees and expenses relating thereto. Loans under the Delayed Draw Term Loans Facility are subject to customary conditions precedent for facilities of this type including the need to meet certain financial tests and become available six (6) months after the Closing Date and are unavailable to be drawn after the eighteen (18) month anniversary of the Closing Date. The Oaktree Credit FacilityAgreement also provides for incremental draws for up to an additional $100,000 in accordance with the terms set forth in the Oaktree Credit Agreement, which may be used for acquisitions or working capital.

The loan is reported on the balance sheet as senior secured debt and was recorded net of debt discount of $27,223. The debt discount includes the warrant for $10,950 that was previously recorded as a deferred finance charge. See Note 11-Stockholders’ Equity for a more detailed discussion of the warrant. The debt discount also includes fees incurrent in from our investment bankers and other debt issuance expenses.costs of $24,586, including the fair value of stock warrant of $10,950. Borrowings under the Oaktree Credit Facility bear interest at a rate per annum equal, at the Company’s option, to either (a) LIBOR (with a floor of 1.00%), plus an applicable margin of 8.25% or (b) a fluctuating adjusted base rate in effect from time to time, plus an applicable margin of 7.25%. At the Company’s option, one percent (1.00%) of such interest may be payable in kind. The interest rate as of September 30, 2021on March 31, 2022, was 9.25%. Interest expense for the three and nine-monthsmonths ended September 2021March 31, 2022 was $2,666,$8,691, which included debt amortization of $509.

The Oaktree Credit Agreement contains affirmative and negative covenants customary for facilities of its type which, among other things, generally limit (with certain exceptions including those for permitted acquisitions and floor plan financing): mergers, amalgamations or consolidations; the incurrence of additional indebtedness (including guarantees); the incurrence of additional liens; the sale, license, lease, transfer or other disposition of assets; certain investments; transactions with affiliates; payments of certain indebtedness; and other activities customarily restricted in such agreements. Beginning in the first full calendar quarter after the Closing Date, the Credit Agreement requires that (i) Consolidated Total Net Leverage Ratio not be greater than 4.25 to 1.00; (ii) Consolidated Senior Secured Net Leverage Ratio not be greater than 3.75 to 1.00, and (iii) its Liquidity not be less than $25,000 (each term as defined in the Oaktree Credit Agreement).

On the last business day of each calendar quarter, beginning with the first full fiscal quarter ending after the Closing Date (or with regard$1,276 related to the Delayed Draw Term Loans Facility, beginning with the first full fiscal quarter ending after the applicable funding dates), the Company is required to make amortization payments in an aggregate principal amount equal to 0.25% of the aggregate principal amount of the Initial Term Loan Facility (or with regard to the Delayed Draw Term Loans Facility funded on the applicable funding date). Borrowings under the Oaktree Credit Facility mature five (5) years after the Closing Date.

The Company is permitted to make voluntary prepayments of the loans and is obligated to make mandatory prepayments with regard to excess cash flow and out of the proceeds of certain asset sales and other recovery eventsdiscount and debt and certain equity issuances. Optional prepayments, mandatory prepayments out of the proceeds of debt and certain equity issuances, or an acceleration of the loans following an event of default will subject the Company to payment of certain fees, as defined inissuance costs. While the Oaktree Credit Agreement ifnotes that Secured Overnight Financing Rate ("SOFR") may be selected as the alternative benchmark rate, this has not been determined as

10

Table of Contents
of March 31, 2022. As such, acceleration occurs on or before the thirty-six (36) month anniversaryCompany cannot predict the effect of the Closing Date.

discontinuance of LIBOR or the establishment and use of alternative rates or benchmarks on interest expense as of March 31, 2022.

Obligations under the Oaktree Credit Agreement are secured by a first-priority lien on substantially all of the assets of the Company and its domestic wholly owned subsidiaries (the “Subsidiary Guarantors”) although certain assets of the Company and Subsidiary Guarantors are subject to a first-priority lien in favor of floor plan lenders, and such liens and priority are subject to certain other exceptions. The Subsidiary Guarantors also guarantee the obligations of the Company under the Oaktree Credit Agreement.

TheIn connection with Oaktree Credit Agreement, contains customary events of default for facilities of this type. If an event of default under the Oaktree Credit Agreement occurs and is continuing, the commitments to make available the Delayed Draw Term Loan Facility may be terminated and the principal amount outstanding under the Oaktree Credit Agreement, together with all accrued and unpaid interest and other amounts owed thereunder, may be declared immediately due and payable.


Oaktree Warrant

In connection with providing the debt financing for the RideNow Transaction, and pursuant to the Commitment Letter executed on March 15, 2021, the Company issued warrants to purchase $40,000 of shares of Class B common stock to Oaktree Capital Management, L.P. and its lender affiliates (the “Oaktree Warrants”“Warrant”). In connection with the August 2021 Offering, the exercise priceThe initial warrant liability and deferred financing charge recognized was $10,950. The warrant liability is subject to remeasurement at each balance sheet date and any change in fair value is recognized as a component of the Warrants was set at $33.00 per share andchange in derivative liability in the aggregate numberCondensed Consolidated Statements of shares of Class B common stock underlying the Oaktree Warrants was set at 1,212,121.Operations. The Oaktree Warrants are immediately exercisable on the Closing Date and expire eighteen (18) months after the Closing.

Line of Credit- RumbleOn Finance Facility

On June 23, 2020, RumbleOn Finance, LLC, a wholly owned subsidiaryfair value of the Company (“RumbleOn Finance”), entered intoWarrant was estimated using a loan agreement providing for up to $2,500 in proceeds (the “ROF Facility”) with CL Rider Finance, L.P. (“CL Rider”). In connection with the ROF Facility, RumbleOn Finance pledged its assets to CL Rider to secure the ROF FacilityMonte Carlo simulation based on a combination of level 1 and executed a promissory note in favor of the CL Rider pursuant to which the ROF Facility will accrue interest at an initial rate not lower than 7% per annum. The ROF Facility is payable on demand by CL Rider. Interest expense on the ROF Facility for the for the three and nine-months ended September 30, 2021 was $0 and $71, respectively.

Notes Payable

NextGen

On February 8, 2017, in connection with the acquisition of NextGen, the Company issued a subordinated secured promissory note in favor of NextGen (which note was subsequently assigned to Halcyon in February 2018) in the amount of $1,333. Halcyon was affiliated with Kartik Kakarala, a former director of the Company. Interest accrues and will be paid semi-annually (i) at a rate of 6.5% annually from thelevel 2 inputs. Upon closing date through the second anniversary of such date; (ii) at a rate of 8.5% annually from the second anniversary of the closing date through February 10, 2020; and (iii) 10.0% thereafter through the maturity date. The Company’s obligations under the NextGen Note are secured by substantially all the assets of NextGen Pro LLC (“NetGen Pro”), pursuant to an Unconditional Guaranty Agreement (the “Guaranty Agreement”), by and among NextGen and NextGen Pro, and a related Security Agreement between the parties, each dated as of February 8, 2017. As discussed below, the note was exchanged for a new note in January 2020, which extended the maturity date of the note until January 31, 2021. Interest expense on the NextGen Note for the three and nine-months ended September 30, 2021 was $0 and $7, respectively. Interest expenses on the NextGen Note for the three and nine-months ended September 30, 2020, was $21 and $66, respectively.


Private Placement

On March 31, 2017, the Company completed funding of the second tranche of the 2016 Private Placement. The investors were issued 58,096 shares of Class B common stock of the Company and promissory notes (the “Private Placement Notes”) in the amount of $667, in consideration of cancellation of loan agreements having an aggregate principal amount committed by the purchasers of $1,350. The Private Placement Notes matured on January 31, 2021. Interest accrued at a rate of 6.5% annually from the closing date through the second anniversary of such date; at a rate of 8.5% annually from the second anniversary of the closing date through March 31, 2020; and at a rate of 10% thereafter through the Maturity Date. Based on the relative fair values attributed to the Class B common stock and promissory notes issued in the 2016 Private Placement, the Company recorded a debt discount on the promissory notes of $667 with the corresponding amounts recorded as an addition to paid-in capital. The debt discount was fully amortized to interest expense at the scheduled maturity of the Private Placement Notes in January 2021 using the effective interest method. The effective interest rate at June 30, 2021 was 26.0%. Interest expense on the Private Placement Notes was $0 and $18, respectively for the three and nine months ended September 30, 2021. Interest expense for the three and nine-months ended September 30, 2020 was $17 and $125, respectively, which included debt discount amortization of $0 and $76, respectively. On January 31, 2021, a payment of $371 was made on the Private Placement Note and the remaining balance of $297 was extended through June 30, 2021. The Private Placement Notes were paid in full on July 1, 2021.

Exchange of Notes Payable

Certain of the Company’s investors extended the maturity of currently outstanding promissory notes, and exchanged such notes for new notes (the “New Investor Notes”), pursuant to that certain Note Exchange Agreement, dated January 14, 2020 (the “Investor Note Exchange Agreement”), by and between the Company and each investor thereto, including Halcyon, such New Investor Note for an aggregate principal amount of $833 (after taking account of a $500 pay down of the previously outstanding Halcyon note), Blue Flame Capital, LLC (“Blue Flame”), an entity affiliated with Denmar Dixon, a director of the Company, such New Investor Note for an aggregate principal amount of $99, and Mr. Dixon, individually, such New Investor Note for an aggregate principal amount of $273. The Halcyon and Blue Flame outstanding principal plus accrued interest were paid in full on January 31, 2021. The remaining outstanding principal plus accrued interest of the New Investor Notes was paid in full on July 1, 2021.

Bridge Loan

On March 12, 2021, in anticipation of the RideNow Transaction, the Companywarrants were considered equity linked contracts indexed to the Company’s stock and its subsidiary, NextGen Pro, executedtherefore met the equity classification guidance. As a secured promissory noteresult, the $19,700 was reclassified to additional paid-in-capital. The $10,950 deferred financing charge was reclassified as part of the debt discount related to the Oaktree Credit Agreement. The recognition of the warrant liability and deferred financing charge and the reclassification of the warrant liability to additional paid-in capital and the reclassification of the deferred financing charge to debt discount are non-cash items.

Line of Credit - Floor Plan
On October 30, 2018, Wholesale, as borrower, entered into a floorplan vehicle financing credit line (the “NextGear Credit Line”) with BRF Finance Co., LLC (“BRF Finance”NextGear. We ended borrowings under the NextGear Credit Line on August 31, 2021, at which point Wholesale entered into a floorplan vehicle financing credit line with AFC (the “AFC Credit Line”), an affiliate. Advances under the AFC Credit Line are limited to $29,000 as of B. Riley Securities, Inc., pursuant to which BRF Finance loaned the Company $2,500 (the “Bridge Loan”). The Bridge Loan matures on the earlier of September 30, 2021 or upon the issuance of debt or equity above a threshold. The Bridge Loan plus accrued interest at 12% was paid in full on the Closing Date.March 31, 2022. Interest expense on the Bridge LoanNextGear Credit Line and AFC Credit Line for the three months ended March 31, 2022 and nine-months ended September 30, 2021 was $53were $363 and $147,$304, respectively.

PPP Loans

On May 1, 2020, the Company, and its wholly owned subsidiaries Wholesale and Wholesale Express (together, the “Subsidiaries,”“Subsidiaries”, and with the Company, the “Borrowers”), each entered into loan agreements and related promissory notes (the “SBA Loan Documents”) to receive U.S. Small Business Administration Loans (the “SBA Loans”) pursuant to the Paycheck Protection Program (the “PPP”) established under the CARES Act, in the aggregate amount of $5,177 (the “Loan Proceeds”). Pursuant to the terms of the SBA Loan Documents, the Borrowers can apply for and receive forgiveness for all, or a portion of the loans granted under the PPP. Such forgiveness will be determined, subject to limitations, based on the use of loan proceeds for certain permissible purposes as set forth in the PPP, including, but not limited to, payroll costs, mortgage interest, rent or utility costs (collectively, “Qualifying Expenses”), and on the maintenance of employee and compensation levels during a certain time period following the funding of the PPP Loans. In July 2021, wethe Company applied to obtain forgiveness of the PPP Loans and received approval forapproximately $2,643 of the loan forgiveness totaling $564 in September,was approved as of December 31, 2021. The balance of the PPP loans of $4,612$2,534 is still under review by the SBA and the Company can provide no assurance that it will obtain forgiveness of this remaining balance in whole or in part. As of September 30, 2021, paymentsPayments on this remaining loan balance commenced on September 1, 2021, and the loans mature on April 25,1, 2025.

Interest expense on the PPP Notes for the three and nine-months ended September 30, 2021 was $13 and $39, respectively. Interest expense on the PPP Notes for the three and nine-months ended September 30, 2020 was $12 and $19 respectively.

Line of Credit - RumbleOn Finance

NOTE 10 – CONVERTIBLE NOTES

AsROF SPV I, LLC (“ROF SPV”), an indirect subsidiary of September 30, 2021, the outstanding convertible promissory notes net of debt discount and issue costs are summarized as follows:

  September 30, 2021  December 31, 2020 
  Principal
Amount
  Debt
Discount
  Carrying
Amount
  Principal
Amount
  Debt
Discount
  Carrying
Amount
 
Convertible senior notes $38,750  $10,102  $28,648  $38,750  $11,737  $27,013 
                         

$1,536 unsecured note

  448   169   279   1,024   308   716 
 Total convertible notes  39,198   10,271   28,927   39,774   12,045   27,729 
Less: Current portion  448   169   279   768   205   563 
Convertible debt, net of current portion $38,750  $10,102  $28,648  $39,006  $11,840  $27,166 

Convertible Senior Notes

On May 9, 2019, the Company, entered into a $25,000 secured loan facility on February 4, 2022 primarily to provide for the purchase agreement (the “Old Notes Purchase Agreement”) with JMP Securitiesby ROF SPV of consumer finance loans originated by RumbleOn Finance, LLC (“JMP Securities”ROF”) to issue and sell $30,000 in aggregate principal amount of its 6.75% Convertible Senior Notes due 2024 (the “Old Notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A, the Company’s consumer finance subsidiary. Borrowings under the Securities Act of 1933, as amended (the “Securities Act”) (the “2019 Note Offering”). On January 10, 2020, the Company entered into a Note Exchange and Subscription Agreement, as amended by a Joinder Agreement (together, the “New Note Purchase Agreement”), with the investors in the 2019 Note Offering, pursuant to which the Company agreed to complete (i) a note exchange pursuant to which $30,000 of the Old Notes would be cancelled in exchange for a new series of 6.75% Convertible Senior Notes due 2025 (the “New Notes,” and together with the Old Notes, the “Public Notes”) and (ii) the issuance of additional New Notes in a private placement (the “2020 Note Offering”). On January 14, 2020, the Company closed the 2020 Note Offering. The proceeds for the 2020 Note Offering after deducting for payment of accrued interest on the Old Notes and offering-related expenses were approximately $8,272.

The New Notes were issued pursuant to an Indenture (the “New Indenture”), by and between the Company and the Trustee. The New Notesfacility generally bear interest at 6.75% per annum, payable semiannually on January 1 and July 1, beginning on July 1, 2020. The New Notes may bear additional interest under specified circumstances relating to the Company’s failure to comply with its reporting obligations under the New Indenture or if the New Notes are not freely tradable as required by the New Indenture. The New Notes mature on January 1, 2025, unless earlier converted, redeemed, or repurchased pursuant to their terms.

The initial conversion rate of the New Notes is 25 shares of Class B common stock per $1 principal amount of New Notes, which is equal to an initial conversion price of $40.00 per share. The conversion rate is subject to adjustment in certain events as set forth in the New Indenture but will not be adjusted for any accrued and unpaid interest. In addition, upon the occurrence of a “make-whole fundamental change” (as defined in the New Indenture), the Company will, in certain circumstances, increase the conversion rate by a number of additional shares for a holder that elects to convert its New Notes in connection with such make-whole fundamental change. Before July 1, 2024, the New Notes will be convertible only under circumstances as described in the New Indenture. No adjustment to the conversion rate as a result of conversion or a make-whole fundamental change adjustment will result in a conversion rate greater than 62.0 shares per $1 in principal amount.

The New Indenture contains a “blocker provision” which provides that no holder (other than the depository with respect to the notes) or beneficial owner of a New Note shall have the right to receive shares of the Class B common stock upon conversion to the extent that, following receipt of such shares, such holder or beneficial owner would be the beneficial owner of more than 4.99% of the outstanding shares of the Class B common stock.


The New Notes are not redeemable by the Company before January 14, 2023. The Company may redeem for cash all or any portion of the New Notes, at its option, on or after January 14, 2023 if the last reported sale price of the Class B common stock has been at least 130% of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including the trading day immediately preceding the date on which the Company provides notice of redemption, during any 30 consecutive trading day period ending on, and including, the trading day immediately preceding the date on which the Company provides notice of redemption at a redemption price equal to 100% of the principal amount of the notes to be redeemed, plus accrued and unpaid interest to, but excluding, the redemption date. No sinking fund is provided for the New Notes.

The New Notes rank senior in right of payment to any of the Company’s indebtedness that is expressly subordinated in right of payment to the New Notes; equal in right of payment to any of the Company’s unsecured indebtedness that is not so subordinated; effectively junior in right of payment to any of the Company’s secured indebtedness to the extent of the value of the assets securing such indebtedness; and structurally junior to all indebtedness and other liabilities of current or future subsidiaries of the Company (including trade payables).

The New Notes are subject to events of default typical for this type of instrument. If an event of default, other than an event of default in connection with certain events of bankruptcy, insolvency or reorganization of the Company or any significant subsidiary, occurs and is continuing, the Trustee by notice to the Company, or the holders of at least 25% in principal amount of the outstanding New Notes by notice to the Company and the Trustee, may declare 100% of the principal and accrued and unpaid interest, if any, on all the New Notes then outstanding to be due and payable.

As of September 30, 2021, the conditions allowing holders of the New Notes to convert have not been met and therefore the New Notes are not yet convertible.

The Company accounted for the exchange of the Old Notes and the issuance of the New Notes in accordance with the conversion guidance in ASC 470-20 “Debt – Debt with Conversion and Other Option” (ASC 470-20) and determined that the exchange of the Old Notes for the New Notes required derecognition of the Old Notes given that the difference in the fair value of the embedded conversion feature of the New Notes relative to the Old Notes was in excess of 10 percent of the Old Notes conversion feature fair value. In derecognizing the Old Notes, the Company recognized a gain of $188 equal to difference between the fair value of the Old Notes liability immediately prior to extinguishment and the carrying amount of the liability component of the Old Notes, including any unamortized debt issuance costs. The remaining consideration of $2,593 was allocated to the reacquisition of the equity component and recognized as a reduction of stockholder’s equity.

The New Notes were accounted for in accordance with FASB ASC 470, Debt and ASC 815, Derivatives and Hedging, which required bifurcation of the liability and equity components. The Company determined the carrying amount of the liability component was $25,280 and represents the present value of the New Notes cash flows using an implied discount rate of 18.7%, which is a yield applicable to similar debt instruments that do not have the conversion feature. After allocation of the initial proceeds to the liability components, the remaining amount was allocated to the equity component and recorded as additional paid in capital. The Company recorded $13,529, in total debt discount related to the New Notes which included $60 of debt issuance costs. The Company allocates transaction costs related to the issuance of the New Notes to the liability and equity components using the same proportions as the initial carrying value of the New Notes. The $60 of transaction costs attributable to the debt component are being amortized to interest expense using the effective interest method over the term of the New Notes. Transaction costs attributable to the equity component were $41 and are netted with the equity component of the New Notes in stockholders’ equity. The equity component is not remeasured as long as it continues to meet the conditions for equity classification The Company further valued a derivative liability in connection with the interest make-whole provision at $11 on the issuance date based on a lattice model. This amount was recorded as a debt discount and is amortized to interest expense over the term of the New Notes using the effective interest rate. The derivative liability is remeasured at each reporting date with an increase in value of $7 and $25 being recorded in change in derivative liability in the Condensed Consolidated Statement of Operations for the three and nine-months ended September 30, 2021, respectively. The value of the derivative liability as of September 30, 2021 was $41.


The interest expense recognized with respect to the Convertible Notes was as follows:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Contractual interest expense $654  $654  $1,308  $1,912 
Amortization of debt discount  569   479   2,290   1,367 
Total interest expense $1,223  $1,133  $3,598  $3,279 

Convertible Notes-Autosport USA

On February 3, 2019, in connection with the Autosport Acquisition, the Company issued a (i) $500 Promissory Note and (ii) a $1,536 Convertible Note in favor of the seller. The $500 Promissory Note was repaid in full in 2020. The $1,536 Convertible Note matures on January 31, 2022 and accrues interest at a rate per annum equal to the lesser of 6.5% per annum. Any interest andSOFR plus an applicable margin of 5%.

ROF SPV may voluntarily prepay the full principal due under the Convertible Note is convertible into sharesbalance of the Company’s Class B common stockloan and all other obligations and terminate the loan agreement at any time after 24 months following the closing date (the “Revolving Period”), so long as, ROF SPV provides a conversion price of $115.00 per share, (i) at30 day written notice. Additionally, ROF SPV may prepay the Seller’s option, or (ii) at the Buyer’s option, on any day that (a) any portion of the principal of the Convertible Note remains unpaid and (b) the weighted average trading price of the Company’s Class B common stock on Nasdaq for the twenty (20) consecutive trading days preceding such day has exceeded $140.00 per share. The maximum number of shares issuable pursuantloan in certain circumstances where a loan portfolio is sold, so long as a 1% fee is paid to the Convertible Note is 2,449 shareslenders.
11

Table of the Company’s Class B common stock. Interest expense on the Convertible Note for the three and nine-months ended September 30, 2021 was $51 which included $37 of debt discount amortization as compared to interest expense of $52 which included $20 of debt discount amortization for the same periods of 2020.

Contents

NOTE 114STOCKHOLDER EQUITY

Share-Based Compensation

On June 30, 2017, the Company’s shareholders approved a Stock Incentive Plan (as amended,( the “Plan”) allowing for the issuance of RSUs, stock options (“Options”), Performance Units, and other equity awards (collectively “Awards”). As of September 30, 2021,March 31, 2022, the number of shares authorized for issuance under the Plan was 2,700,000 shares of Class B common stock. To date, most RSU and Option awards are service/time based vested over a period of up to three years. The Company has also granted performance-based awards and market condition-based awards with vesting schedules that are typically dependent on achieving a particular objective within thirty-six months.

In connection with the closing of the RideNow Transaction, the Company accelerated all the outstanding RSU awards for all participants and waived certain market-based share price hurdles for all market-based awards on the Closing Date. This waiver was accounted for as a modification of the awards. The fair value of the awards was remeasured as of effective date of the waiver, and the change in fair value was fully expensed during the year ended December 31, 2021 given the concurrent delivery of such shares.

The Company estimates the fair value of all awards granted under the Plan on the date of grant. In the case of time or service based RSU awards, the fair value isbased on the share price of the Class B common stock on the date of the award. Performance Awards use the share prices of the Class B common stock but the Company, both at grant and each subsequent quarter, considers whether to a apply a discount to the fair value in situations where the Company believes there is risk that the relevant performance metrics may not be met. Options are calculated using the Black-Scholes option valuation model while market-condition based awards are estimated using a Monte Carlo simulation model as these awards are tied to a market condition. Both the Black-ScholesBlack-Sholes and Monte-Carlo simulations utilize multiple input variables to determine the probability of the Company’s Class B stock price being at certain prices over certain time periods, resulting in an implied value to the holder.

In connection with the closing of the RideNow Transaction, the Company accelerated all the outstanding RSU awards for all participants and waived certain market-based share price hurdles for all market-based awards. This waiver was accounted for as a modification of the awards. The fair value of the awards was remeasured as of effective date of the waiver, and the change in fair value was fully expensed given the concurrent delivery of such shares. In addition, in connection with the execution of the executive employment agreements entered into with each Messrs. Chesrown, Coulter, Levy, and Tkach, (the “Executive Employment Agreements”), Messrs. Coulter and Tkach were granted service-based RSUs and market based awards were granted to each of Messrs. Chesrown, Coulter, Tkach, and Levy. The cost of the acceleration of these RSU awards and other stock issuances of $23,943 has been reported in the Condensed Consolidated Statement of Operations for the three and nine-months ended September 30, 2021 as stock-based compensation and other issuances.

On September 30, 2021, the Company's Audit Committee approved the issuance of 154,731 shares of the Company’s Class B common stock as a gift of a death benefit to the estate of Mr. Steven R. Berrard, or as instructed by the estate of Mr. Berrard. Mr. Berrard was one of the Company’s founders. Also, on August 30, 2021, the Audit Committee approvedformer Chief Financial Officer and a gift of a death benefit to the estate of Mr. Berrard, or as instructed by the estate of Mr. Berrard, in an amount equal to (1) $1,500, which shall be paid in equal weekly installments beginning October 1, 2021 and ending June 30, 2024 and (2) the cash bonus paid to the Company’s Chief Executive Officer each quarter over the same period ending June 30, 2024, if and when paid to the Chief Executive Officer in accordance with the Company’s Executive Incentive Program. The Company accrued the liability for approximately $1,300  during the three-months ended September 30, 2021.

director.

We generally expense the grant-date fair value of all awards on a straight-line basis over the vesting period. However, the acceleration of awards as described above resulted in the awards being expensed in the three-months ended September 30, 2021. The following table reflects the stock-based compensation for the three months ended March 31, 2022 and nine-months ended September 30, 2021 and September 30, 2020.

March 31, 2021:
  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Restricted Stock Units $24,722  $847  $27,142  $2,379 
Options  8   15   23   46 
Total stock-based compensation $24,730  $862  $27,165  $2,425 

Three-Months Ended March 31,
20222021
Restricted Stock Units$1,879 $1,726 
Options— 
Total stock-based compensation$1,879 $1,734 

As of September 30, 2021,March 31, 2022, there are 2,5512,425 Options and 524,578805,183 RSUs outstanding. The total unrecognized compensation expense related to outstanding equity awards was approximately $2,955,$23,701, which the Company expects to recognize over a weighted-average period of approximately 3517 months.

Total unrecognized equity-based compensation expense will be adjusted for actual forfeitures.

January 2020Security Offering

As part of the Freedom Transaction, 1,048,718 restricted shares of RumbleOn Class B common stock totaling $26,511 were issued on February 18, 2022 to Freedom's security holders.

On January 14, 2020,

Warrant
In connection with providing the debt financing for the RideNow Transaction, and pursuant to the commitment letter executed on March 15, 2021, the Company closed its public offeringissued the Warrant to purchase $40,000 of 1,035,000 shares of Class B common stock at a price to the public of $11.40 per share (“2020 Public Offering”), which included the full exercise of the underwriter’s option to purchase an additional 135,000 shares from RumbleOn. The Company raised approximately $10,780 in net proceeds for working capital and general corporate purposes.

Reverse Stock Split

On May 18, 2020, the Company filed a Certificate of Change to the Company’s Articles of Incorporation with the Secretary of State of the State of Nevada to effect a one-for-twenty reverse stock split of its issued and outstanding Class A common stock and Class B common stock (the “Reverse Stock Split”). The Reverse Stock Split was effective at 12:01 a.m., Eastern Time, on May 20, 2020. No fractional shares were issued as a result of the Reverse Stock Split. There was a 7,131 fractional share adjustment as a result of rounding up to the nearest whole share in connection with the Reverse Stock Split. The authorized preferred stock of the Company was not impacted by the Reverse Stock Split. The Company has retrospectively adjusted the per share and share amounts included in this Quarterly Report on Form 10-Q for the Reverse Stock Split.


April 2021 Offering

On April 8, 2021, the Company closed its public offering of 1,048,998 shares of Class B common stock at a price to the public of $38.00 per share (the “April 2021 Offering”). The Company raised approximately $36,797 in net proceeds for working capital and general corporate purposes.

August 2021 Offering

On August 31, 2021, the Company closed its the August 2021 Offering of 5,053,029 shares of Class B common stock at a price to the public of $33.00 per share, which included the full exercise of the underwriter’s option to purchase an additional 659,090 shares from RumbleOn. The Company raised approximately $154,443 in net proceeds for the RideNow Transaction and for working capital.

Warrant

At inception of the Commitment Letter, the Company accounted for the Oaktree Warrant as a liability with the initial offset as a deferred financing charge as the Oaktree Warrant was issued in lieu of a commitment fee connected to the debt financing of the RideNow Transaction.stock. The initial warrant liability and deferred financing charge recognized was $10,950. The warrant liability was subject to remeasurement at each balance sheet date and any change in fair value was recognized as a component of change in derivative liability in the Condensed Consolidated Statements of Operations. The fair value of the Warrant was estimated using a Monte Carlo simulation based on a combination of level 1 and level 2 inputs. There was no gain or loss recorded related to the Warrant liability during the three-months ended March 31, 2021 as there was no significant changes in the fair value between March 12, 2021 and March 31, 2021. For the three months ended June 30, 2021, the fair value of the warrant liability was increased $2,224

12

$2,224 to $13,174. On August 31, 2021, the fair value of the warrant liability was increased $6,526 to $19,700. Upon closing of the RideNow Transaction, the Oaktree Under ASC 815-40, warrants wereWarrant was considered equity linked contracts indexed to RumbleOn’s stock and therefore met the equity classification guidance.guidance under ASC 815-40. As a result, the $19,700 was reclassified to additional paid-in-capital. The $10,950 deferred financing charge was reclassified as part of the debt discount related to the Oaktree Credit Agreement. The recognition of the warrant liability and deferred financing charge and the reclassification of the warrant liability to additional paid-in-capital and the reclassification of the deferred financing charge to debt discount are non-cash items.

NOTE 12 – SELLING, GENERAL AND ADMINISTRATIVE

The following table summarizes the detail of selling, general and administrative expense for the three and nine-months ended September 30, 2021 and September 30, 2020:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Compensation and related costs $12,669  $7,169  $26,983  $20,496 
Advertising and marketing  4,241   840   7,799   4,330 
Technology development and software  686   180   1,513   1,037 
Facilities cost  3,576   751   4,774   1,718 
General and administrative  16,392   4,339   28,008   14,929 
  $37,564  $13,279  $69,077  $42,510 


NOTE 13 – LOSS CONTINGENCIES AND INSURANCE RECOVERIES

On March 3, 2020, a severe tornado struck the greater Nashville area (the “Nashville Tornado”) causing significant damage to the Company’s facilities including property and equipment and other contents and inventory held for sale. The Company maintains insurance coverage for damage to its facilities and inventory, as well as business interruption insurance. The loss was comprised of three components: (1) inventory loss, assessed by the insurance carrier at approximately $13,000; (2) building and personal property loss, primarily impacting our leased facilities, assessed by the insurance carrier at $2,783; and (3) loss of business income, for which the company has coverage in the amount of $6,000.

All three components of the Company’s loss claim have been submitted to its insurers. The Company’s inventory claim is subject to a dispute with the carrier as to the applicable policy limits applicable to the loss; however, the insurer has paid $5,615 in July 2020 and $3,135 in July 2021. Therefore, the total payments received thus far against the final settlement are $8,750. The insurer has agreed to pay $2,778 on the building and personal property loss, reflecting limits of $2,783, net of a $5 deductible. The insurer has made an interim payment on the building and personal property loss of $2,270 to the landlord. The loss of business income claim is ongoing and remains in the process of negotiation, however, the insurer has advanced $250 against the final settlement. The Company believes there will be a recovery of all three loss components, however no assurance can be given regarding the amounts, if any, that will be ultimately recovered or when any such recoveries will be made.

As a result of the damage caused by the Nashville Tornado, the Company concluded that the utility of the inventory damaged by the storm was impaired as a result of physical damage sustained. Whether the impairment is caused by physical destruction or an adverse change in the utility of the inventory, entities should assess whether an inventory impairment or write-off is required in accordance with ASC 330-10-35-1 through 35-11, which address adjustments of inventory balances to the lower of cost or market and requires that when there is evidence that the utility of goods will be less than cost, the difference is recognized as a loss of the current period. For the nine-months ended September 30, 2020, the Company recorded an impairment loss on inventory of $11,738 comprised of $4,454 for vehicles that were a total loss and $7,285 in loss in value for vehicles partially damaged and subject to repair. The impairment loss is reported in cost of revenue in the September 30, 2020 Condensed Consolidated statements of operations. Additionally, $178 of the net book value of the property and equipment destroyed by the Nashville Tornado was expensed.

NOTE 145 – SUPPLEMENTAL CASH FLOW INFORMATION

The following table includes supplemental cash flow information, including noncash investing and financing activity for the nine-monthsthree months ended September 30, 2021March 31, 2022 and 2020:

2021:
  Nine-Months Ended
September 30,
 
  2021  2020 
Cash paid for interest $3,553  $3,615 

Three-Months Ended March 31
20222021
Cash paid for interest$10,777 $1,708 
Capital expenditures and technology development costs included in accounts payable and accrued liabilities$3,344 $— 
Fair value of 1,048,718 restricted Class B common stock issued in the Freedom Transaction$26,511 $— 

The following table provides a reconciliation of cash and restricted cash reported within the accompanying Condensed Consolidated balance sheetsBalance Sheets that sum to the total of the same amounts shown in the accompanying Condensed Consolidated statementsStatements of cash flowsCash Flows as of September 30, 2021March 31, 2022 and December 31, 2020:

2021:
  September 30,
2021
  December 31,
2020
 
Cash $          68,268  $          1,467 
Restricted cash (1)  3,049   2,049 

Total cash, and restricted cash

 $71,317  $3,516 

March 31,
2022
December 31,
2021
Cash and cash equivalents$59,362 $48,974 
Restricted cash (1)
9,500 3,000 
Total cash, cash equivalents, and restricted cash$68,862 $51,974 

_______________________

(1)Amounts included in restricted cash represent the deposits required under the Company’s debt financings.


(1)Amounts included in restricted cash represent the deposits required under the Company's debt financings.

NOTE 156 – INCOME TAXES

In March 2020, the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) was enacted in response to the Covid-19 pandemic. The Company does not expect the provisions of the legislation to have a significant impact on the effective tax rate orCompany’s provision for (benefit from) income tax payable and deferred income tax positions of the Company. 

As of December 31, 2020, the Company provided a full valuation allowance on the net deferred tax assets of $23,744. On a quarterly basis, management assesses the recovery of its deferred tax assets by considering whether it is more likely than not that some portion or all the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income in the periods in which those temporary differences become deductible. Management considers the scheduled reversals of future deferred tax assets, projected future taxable income, and tax planning strategies in making this assessment. As a result of the RideNow Transaction, management anticipates that the Company will have taxable income in 2022 and future years, and undertook an in-depth IRS Code Section 382 Ownership Change Analysis to determine what limitations exist on the utilization of Federal and state net operating loss carryforwards. Based on this analysis, management has concluded that a valuation allowance of $12,000 should be provided as of September 30, 2021.

The components of the income tax provision from continuing operationstaxes for the three months ended March 31, 2022 and nine-months ended September 30, 2021 was $2,380 and September 30, 2020 are as follows:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Current            
Federal $  $  $  $ 
State  288      288    
Total current income tax benefit  288      288    
                 
Deferred                
Federal  (10,756)     (10,756)   
State  (213)     (213)   
Total deferred income tax benefit  (10,969)     (10,969)   
                 
Income tax benefit $(10,681) $  $(10,681) $ 

A reconciliation$0, respectively, representing effective income tax rates of 17.9% and 0.0%, respectively. The difference between the statutory U.S. Federalfederal income tax rate toof 21.0% and the Companys effectiveRumbleOn’s overall income tax rate for the nine-monthsthree months ended September 30, 2021March 31, 2022 was primarily due to income tax expense on non-deductible expenses, valuation allowance expense associated with state net operating losses, and state income taxes, offset by a benefit associated with the change in the Company’s effective state income tax rate.

The difference between the U.S. federal income tax rate of 21.0% and the yearCompany’s overall income tax rate for the three months ended DecemberMarch 31, 2020 is set forth below.

2021 was primarily due to the change in valuation allowance for the period.
  September 30,
2021
  December 31,
2020
 
U.S. Federal statutory rate  21.0%  21.0%
State and local, net of Federal benefit  3.3%  5.0%
Permanent & other differences  (16.3)%  (1.4)%
Valuation allowance  

18.0

%  (24.6)%
Effective tax rate  26.0%  %


The change in the provision for income taxes for the three months ended March 31, 2022 compared to the three months ended March 31, 2021 was primarily due to the net income position of the Company during the three months ended March 31, 2022 as compared to the same period in 2021.
NOTE 7 – EARNINGS PER SHARE

DeferredThe Company computes basic and diluted net income taxes reflected onper share attributable to common stockholders in conformity with the balance sheet as of September 30, 2021 and December 31, 2020, reflecttwo-class method required for participating securities. Under the two-class method, basic net income per share attributable to common stockholders is calculated by dividing the net tax effect of temporary differences between amounts recorded for financial reporting purposes and amounts used for tax purposes. These differences are summarized below.

  September 30,
2021
  December 31,
2020
 
Deferred tax assets      
Net operating loss carryforward $26,449  $21,495 
Business interest carryforward  2,586   1,651 
Stock-based compensation  11   518 
Accounts receivable allowance  118   362 
Lease liabilities  22,987   1,569 
Inventory reserve  5   27 
Basis difference in goodwill  965   352 
Accrued liabilities  116   123 
Property and equipment     373 
Total deferred tax assets  53,237   26,470 
         
Deferred tax liabilities        
Basis difference in property and equipment  6,609    
Franchise rights  28,048    
Other intangible assets  2,200    
Right-of-use assets  22,790   1,478 
Debt issuance costs amortization  1,169   1,248 
Total deferred tax liabilities  60,816   2,726 
         
Net deferred tax asset (liability) before valuation allowance  (7,579)  23,744 
         
Valuation allowance  (12,000)  (23,744)
Net deferred income tax liabilities $(19,579) $ 

NOTE 16 – LOSS PER SHARE

Basic earnings (loss) per share is computed by dividing net income (loss)attributable to common stockholders by the weighted averageweighed-average number of shares of common shares outstanding during the period. Diluted earnings per share is computed by dividing net income by the weighted average common shares and common share equivalentsstock outstanding during the period. The diluted earningsnet income per share attributable to common stockholders is computed giving effect to all potential dilutive common stock equivalents outstanding for the period.

For purposes of this calculation, 524,578 of RSUs, 2,551 of stock options, 1,212,121 of Oaktree Warrantswarrants to purchase shares of Class B common stock 16,531 of other warrants and 982,107 shares of Class B common stock issuable in connection with convertible debt are considered common stock equivalents butwhich have been included in the calculation of diluted net income per share attributable to common stockholders. RSUs of 805,183 are antidilutive and have been excluded from the calculation of diluted net lossincome per share attributable to common stockholders as the effect is antidilutive.

shareholders.
13


The Company applies the two-class method of calculating earnings per share, but as the rights of the Series B Non-Voting Convertible Preferred Stock and Class A and Class B common stockCommon Stock are identical, except in respect of voting, basic and diluted earnings per share are the same for all classes. Weighted average number of shares outstanding of Class A common stock,Common Stock, Class B common stock,Common Stock, and Series B Preferred for the three and nine months ended September 30, 2021March 31, 2022 were 50,000, 6,889,708 and 0 and 50,000, 4,128,93215,668,441 and 0, respectively.


NOTE 178 – RELATED PARTY TRANSACTIONS

Promissory Notes

As of December 31, 2020, the Company had promissory notes of $371 and accrued interest of $9 due to Blue Flame Capital, LLC (“Blue Flame”), an entity controlled by a Denmar Dixon, a director of the Company. The Blue Flame Notes plus accrued interest were paid in full on January 31, 2021, and interest expense on the promissory notes were issuedfor the year ended December 31, 2021 and 2020 was $3 and $78. The interest was charged to interest expense in connection with the completionCondensed Consolidated Statements of the 2016 Private Placement on March 31, 2017 and exchanged in January 2020 for New Investor Notes.Operations. The Blue Flame Notes plus accrued interest were paid in full on January 31, 2021. Interest expense on

In connection with the acquisition of RideNow, the Company assumed 2 promissory notes for the threetotaling principal and nine-months ended September 30, 2021, and 2020 was $3 and $92, respectively, which included debt discount amortizationaccrued interest of $0 and $42, respectively. The interest was charged to interest expense in the Condensed Consolidated Statements$2,200 as of Operations.

August 2021 Offering

On August 31, 2021 we completeddue to entities controlled by former directors and executive officers of the Company. Amounts due under these 2 promissory notes totaled $791 as of March 31, 2022.

August 2021 Offering. Offering
Denmar Dixon, a director of the Company, purchased an aggregate of 13,636 shares of Class B common stock in the August 2021 Offering at the public price of $33.00 per share.

RideNow Leases

In connection with the RideNow Transaction, the Company entered into related party leases for 24 properties consisting of dealerships and offices. Each related party lease is with a wholly owned subsidiary of the Company as the tenant and an entity controlled by William Coulter and/or Mark Tkach, each a former director and executive officer of the Company, as the landlord. The initial aggregate base rent payment for all 24 leases is approximately $1,229 per month, and each lease commenced a new 20-year term on September 1, 2021, with each lease containing annual 2% increases on base rent. The Company is still in the process of finalizing its purchase price allocation and related fair values of assets and liabilities, including the RideNow leases.

RideNow Reinsurance Products

Each of the operating entities owned by the Company that own retail powersportpowersports stores which sell motorcycles and various off-road vehicles also sell extended service contracts, prepaid maintenance, “GAP insurance,” theft protection and tire and wheel products on their vehicles. These products sold to customers of these stores are offered by RPM One (“RPM”), which is an after-market third-party provider of these products commonly used in the industry. Affiliate reinsurance companies previously controlled by and owned primarily by William Coulter and/or Mark Tkach participateformer directors and executives officers of the Company participated in the underwriting profits of these RPM products. The sales representatives employed by these operating companies are incentivized to offer the products sold by RPM. The total amount generatedpaid by these affiliate companies attributable to the ownership interests of Mr. Coulter and Mr. Tkach was approximately $7,000 in 2019 and approximately $8,400 in 2020. The Audit Committee of the Board of Directors (the “Board”) of the Company (the “Audit Committee”) is into these affiliated companies totaled approximately $139 during the process of reviewing the terms and rates of these entities.

three months ended March 31, 2022. The related party relationship ended February 1, 2022.


Notes PayablePayments to RideNow Management, LLLP

The Company has notes payablemade $116 in payments to RideNow Management, LLLP, aan entity owned equally by two former directors and executive officers during the quarter ended March 31, 2022.

Beach Agreement
On December 31, 2021, the Company acquired all the business assets of $1,033.

RNBeach, LLC (“Beach”), a company that sells and services new and used powersports products. The sellers of Beach were former directors and executive officers of the Company.
The total purchase price to acquire all the business assets of Beach was approximately $5,528, and cash paid was approximately $5,368.
Bidpath Software License

On January 19, 2022 the Audit Committee approved, and the Company entered both a Perpetual Software License Purchase Agreement, and a Platform Service Agreement with Bidpath Incorporated, a Company owned by Adam Alexander, a director of the Company. The license agreement provides the Company with a perpetual, non-exclusive license to the then-current source code as well as all future source code. This code provides additional functionality to the Company’s inventory

NOTE 18 – COMMITMENTS AND CONTINGENCIES

14

management platform, and the Company is paying in aggregate $3,600, of which $1,080 has been paid and $2,520 is included in accounts payable and accrued liabilities as of March 31, 2022. The services agreement provides for support and maintenance services on monthly basis for $30 per month. The initial term is thirty-six (36) months but can be terminated by either party at any time by providing sixty (60) days notice to the other party.
NOTE 9 – LEASES

Lease Commitments

We determine whether an arrangement is a lease at inception and whether such leases are operating or financing leases. For each lease agreement, the Company determines its lease term as the non-cancellable period of the lease and includes options to extend or terminate the lease when it is reasonably certain that it will exercise that option. We use these options in determining our capitalized financing and right-of-use assets and lease liabilities. Our lease agreements do not contain any material residual value guarantees or material restrictive covenants. To determine the discount rate to use in determining the present value of the lease payments, we use the rate implicit in the lease if determinable, otherwise we use our incremental borrowing rate.

The following table reflects the balance sheet presentation of our lease assets and liabilities:

 

Leases

 Classification September 30,
2021
  December 31,
2020
 
Assets:        
Operating Right of use assets $92,944  $5,690 
Finance Property and equipment, net  40,738   

 

Total right-of-use assets

   $133,682  $5,690 
Liabilities:          
Current          
Operating Accounts payable and accrued liabilities $7,435  $1,630 
Finance Accounts payable and accrued liabilities  345    
           
Non-Current          
Operating Long-term portion of operating lease liabilities  85,965   4,370 
Finance Long-term portion of financing lease liabilities  40,591    
           
Total lease liabilities   $134,336  $6,000 

LeasesClassificationMarch 31,
2022
December 31,
2021
Assets:
OperatingRight of use assets$144,892 $133,112 
FinanceProperty and equipment, net3,199 3,240 
Total right-of-use assets$148,091 $136,352 
Liabilities:
Current:
OperatingCurrent portion of lease liabilities$21,092 $19,155 
FinanceCurrent portion of lease liabilities450 1,094 
Non-Current:
OperatingLong-term portion of operating lease liabilities126,241 114,687 
FinanceLong-term portion of financing lease liabilities2,873 2,869 
Total lease liabilities$150,656 $137,805 


Operating lease expense is recognized on a straight-line basis over the lease term. Total operating lease expenses for the three and nine-months ended September 30, 2021 and 2020 are provided in the table below.

The weighted-average remaining lease term and discount rate for the Company’sCompany's operating and financing leases are as follows:

September 30,
2021
March 31, 2022
Weighted average lease term-operating leases9.015.3 years
Weighted average lease term-finance leases20.019.4 years
Weighted average discount rate-operating leases9.5%14.0%
Weighted average discount rate-finance leases15.0%15.0%

15


The following table provides information related to the lease costs of finance and operating leases for three months ended March 31, 2022 and nine-month periods ended September 30, 2021 and September 30, 2020:

2021:
  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Operating lease cost $2,364  $763  $3,544  $1,627 
                 
Finance lease costs:                
Amortization of ROU assets  170      170    
Interest on lease liabilities  511      511    
Total lease cost $3,045  $763  $4,225  $1,627 

Three-Months Ended March 31,
20222021
Operating lease costs$6,863 $533 
Finance lease costs:
Amortization of ROU assets41 — 
Interest on lease liabilities124 — 
Total lease costs$7,028 $533 

Supplemental cash flow information related to operating leases for the nine-monthsthree months ended September 30, 2021, is set forth below:

March 31, 2022 was as follows:
September 30,
2021
March 31, 2022
Cash payments for operating leases$$5,996      487
New operating lease assets obtained in exchange for operating lease liabilities$13,675 

The following table summarizes the future minimum payments for operating and financing leases as of September 30, 2021,at March 31, 2022 due in each year ending December 31,

31:
YearOperating Leases
2022$18,223 
202325,465 
202424,925 
202523,290 
202621,891 
Thereafter278,546 
Total lease payments392,340 
Less: imputed interest248,651 
Present value of operating lease liabilities$143,689 

 

Leases

 Operating
Leases
  Financing
Leases
 
2021 $4,434  $1,452 
2022  17,710   5,848 
2023  16,868   5,965 
2024  16,090   6,085 
2025  14,023   6,206 
Thereafter  181,073   115,277 
Total lease payments  250,198   140,833 
Less imputed interest  (156,798)  (99,897)
Present value of lease liabilities $93,400  $40,936 


Legal Matters

From time to time, the Company is involved in various claims and legal actions that arise in the ordinary course of business. Although the results of litigation and claims cannot be predicted with certainty, as of September 30, 2021 and December 31, 2020, the Company does not believe that the ultimate resolution of any legal actions, either individually or in the aggregate, will have a material adverse effect on its financial position, results of operations, liquidity, and capital resources.

Future litigation may be necessary to defend the Company by determining the scope, enforceability and validity of third-party proprietary rights or to establish its own proprietary rights. The results of any current or future litigation cannot be predicted with certainty, and regardless of the outcome, litigation can have an adverse impact on the Company because of defense and settlement costs, diversion of management resources, and other factors.

NOTE 19 –10 - SEGMENT REPORTING

Business segments are defined as components of an enterprise about which discrete financial information is available that is evaluated regularly by the chief operating decision maker in deciding how to allocate resources and in assessing operating performance. Our operations are organized by management into operating segments by line of business. We have determined that we have 3 reportable segments as defined in generally accepted accounting principles for segment reporting: (1) powersports,Powersports, (2) automotiveAutomotive, and (3) vehicle logisticsVehicle Logistics. Our Powersports and transportation. Our powersports segment consists of the sale of new and used powersports vehicles principally through retail and, to a lesser extent, through wholesale distribution channels. Our automotive segmentAutomotive segments consist of the distribution of pre-owned vehicles. The Powersports segment consists of the distribution principally of motorcycles and other powersports vehicles, while the Automotive segment distributes cars and trucks through wholesale distribution channels.trucks. Our vehicle logistics and transportation serviceVehicle Logistics segment provideprovides nationwide automotive transportation services between dealerships and auctions. Our vehicle logistics and transportation serviceVehicle Logistics reportable segment has been determined to represent one1 operating segment and reporting unit.

16


The following table summarizes financial measuresrevenue, operating income (loss), depreciation and amortization and interest expense which are the measure by which management allocates resources to its segments into each of our reportable segmentssegments.

PowersportsAutomotiveVehicle Logistics
Eliminations(1)
Total
Three-Months Ended March 31, 2022
Total assets$1,854,998 $54,673 $16,805 $(705,669)$1,220,807 
Revenue$336,814 $110,755 $13,612 $(1,261)$459,920 
Operating income (loss)$21,768 $(262)$1,067 $90 $22,663 
Depreciation and amortization$4,447 $17 $10 $— $4,474 
Interest expense$(10,662)$(518)$(1)$— $(11,181)
Change in derivative liability$39 $— $— $— $39 
Three-Months Ended March 31, 2021
Total assets$48,002 $56,970 $12,651 $(27,284)$90,339 
Revenue$10,855 $84,071 $10,030 $(692)$104,264 
Operating income (loss)$(5,175)$1,641 $712 $— $(2,822)
Depreciation and amortization$572 $27 $— $— $599 
Interest expense$(1,246)$(361)$(2)$— $(1,609)
Change in derivative liability$(21)$— $— $— $(21)
(1)Intercompany investment balances related to the acquisitions of RideNow, Freedom Entities, Wholesale, Inc. and Wholesale Express, and receivables and other key metrics.

  Powersports  Automotive  Vehicle
Logistics
and
Transportation
  Eliminations(1)  Total 
Three-Months Ended September 30, 2021               
Total assets $1,189,868  $443,084  $14,210  $(635,310) $1,011,852 
Revenue  105,547   105,298   11,597   (1,228)  221,214 
Operating income (loss)  (27,524)  3,835   987      (22,702)
Depreciation and amortization  1,684   23   10      1,717 
Interest expense  (4,073)  (503)  (1)     (4,577)
Change in derivative liability  (6,518)           (6,518)
                     
Three-Months Ended September 30, 2020                    
Total assets  48,784   41,284   10,518   (26,871)  73,715 
Revenue  7,502   99,315   11,415   (975)  117,257 
Operating income (loss)  (4,028)  6,246   771      2,989 
Depreciation and amortization  506   28   2      536 
Interest expense  (1,196)  (292)        (1,488)
Change in derivative liability  (14)           (14)
                     
Nine-Months Ended September 30, 2021                    
Total assets  1,189,868   443,084   14,210   (635,310)  1,011,852 
Revenue  144,380   316,655   36,145   (3,357)  493,823 
Operating income (loss)  (35,604)  8,234   2,613      (24,757)
Depreciation and amortization  2,855   76   17      2,948 
Interest expense  (6,651)  (1,451)  (5)     (8,107)
Change in derivative liability  (8,774)           (8,774)
                     
Nine-Months Ended September 30, 2020                    
Total assets  48,784   41,284   10,518   (26,871)  73,715 
Revenue  39,314   281,242   28,657   (3,465)  345,748 
Operating income (loss)  (15,733)  (935)  2,153      (14,515)
Depreciation and amortization  1,450   111   6      1,567 
Interest expense  (3,581)  (1,605)  (1)     (5,187)
Change in derivative liability  7            7 
Gain on early extinguishment of debt  188            188 

balances related intercompany freight services of Wholesale Express are eliminated in the Condensed Consolidated Balance Sheets. Revenue and costs for these intercompany freight services have been eliminated in the Condensed Consolidated Statements of Operations.

17


(1)Intercompany investment balances related to the acquisitions of RideNow, Wholesale and Wholesale Express, LLC (“Wholesale Express”) and receivables and other balances related to intercompany freight services of Wholesale Express are eliminated in the Condensed Consolidated Balance Sheets. Revenue and costs for these intercompany freight services have been eliminated in the Condensed Consolidated Statements of Operations.

NOTE 20 – SUBSEQUENT EVENTS

On November 8, 2021, the Company entered into a Membership Interest Purchase Agreement (the “Freedom Agreement”) with the Sellers (as defined in the Freedom Agreement), Freedom Powersports Real Estate LLC (“FPS-RE”), and Trinity Private Equity Group, LLC, as the representative of the Sellers.

The Agreement provides that the Company will acquire 100% of the equity in the Acquired Companies (as defined in the Freedom Agreement) in exchange for proceeds, net of approximately $27,780 in mortgage debt at FPS-RE to be assumed or refinanced by RumbleOn, of approximately $100,000 (the “Net Proceeds”) through a combination of cash (the “Cash Consideration”) and up to 30% of the Net Proceeds in shares of the Company’s Class B common stock (the “Share Consideration”) to be valued at the 10-day VWAP (as defined in the Agreement) before closing. Ten percent (10%) of the Cash Consideration and ten percent (10%) of the Share Consideration and an additional $500 will be escrowed at the closing and will be released to Sellers in accordance with to the terms of the Freedom Agreement. The Company does not anticipate raising additional equity capital to finance the Cash Consideration.

Each of the Company and the Sellers has provided customary representations, warranties, and covenants in the Agreement. The completion of the transaction is subject to various closing conditions, including the receipt of all manufacturer consents to the transaction.

Both the Company and the Sellers’ Representative have the right to terminate the Freedom Agreement if the closing of the transaction does not occur on or before January 31, 2022, subject to rights of the parties to extend the termination date for up to three (3) consecutive periods of thirty (30) days, as set forth in the Agreement.


Item 2. MANAGEMENT’SMANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

OPERATIONS.

This Management’s Discussion and Analysis of Financial Condition and Results of Operations (“("MD&A”&A") is provided as a supplement to, and should be read in conjunction with, our audited consolidated financial statements, the accompanying notes, and the MD&A included in our most recent Annual Report on2021 Form 10-K, as well as our unaudited Condensed Consolidated Financial Statements and the accompanying notes included in Part I, Item 1 of this Quarterly Report on Form 10-Q ( this “Form 10-Q”).

10-Q.
Organization

Unless differences among reportable segments are material to an understanding of our business taken as a whole, we present the discussion in this MD&A on a consolidated basis. Terms not defined in this MD&A have the meanings ascribed to them in the Condensed Consolidated Financial Statements included in this Form 10-Q. All dollars are reported in thousands, except per share amounts and per unit amounts.

Organization

RumbleOn, Inc. was incorporated in October 2013 under the laws of the State of Nevada as SmartServer, Inc. In 2016, following the acquisition of SmartServer by RumbleOn founders Marshall Chesrown and Steven Berrard, we changed our name to RumbleOn, Inc. Since that time, we have grown our business through organic development and strategic acquisitions into the first and only true omnichannelOmnichannel powersports retailer. Headquartered in the Dallas Metroplex, RumbleOn is revolutionizing the customer experience for outdoor enthusiasts across the country and making powersportpowersports vehicles accessible to more people, in more places than ever before.

Overview

Overview

RumbleOn is the nation’s first technology-based omnichannelOmnichannel marketplace in powersports, leveraging proprietary technology to transform the powersports supply chain from acquisition of supply through distribution of retail and wholesale. RumbleOn provides an unparalleled technology suite and ecommerce experience, national footprint of physical locations, and full linefull-line manufacturer representation to transform the entire customer experience. Our goal is to integrate the best of both the physical and the digital, and make the transition between the two seamless.

We buy and sell new and used vehicles through multiple company-owned websites and affiliate channels, as well as via our proprietary cash offer tool and network of more than 4055 company-owned retail distribution locations at March 31, 2022, primarily located in the Sunbelt. Deepening our presence in existing markets and expanding into new markets through strategic acquisitions helps perpetuate our flywheel. Our cash offer technology brings in high quality inventory, which attracts more riders and drives volume in used unit sales. This flywheel enables us to quickly and effectively gain market share. As a result of our growth to date, RumbleOn enjoys a leading, first-mover position in the highly fragmented $100 billion+ powersports market.

RumbleOn’s powersports business offers motorcycles, all-terrain vehicles, utility terrain vehicles, personal watercraft, and all other powersports products, parts, apparel, and accessories. Facilitating our platform, RumbleOn’s retail distribution locations represent all major manufacturers (“OEMs”), including the OEMs and their representative brands, including those listed below.

RumbleOn’s OEMs and Representative Brands
BMW Motorrad USAAlumacraftHondaPolarisSea-Doo
Bombardier Recreational ProductsArgoIndianScarabSlingshot
Can-AmBenelliKawasakiSea-DooSSR
DucatiBMWKayo SportsSki-DooSuzuki
Harley-DavidsonCan-AmKTMSlingshotTideWater
HondaCF MotoManitouSpeed UTVTriumph
IndianDucatiPolarisSSR MotorsportsVanderhall
KawasakiHarley-DavidsonRykerSuzukiYamaha
Kayo SportsHisunScarabTimbersledSpyder
KTMTriumph
ManitouYamaha

RumbleOn leverages technology and data to streamline operations, improve profitability, and drive lifetime engagement by offering a best-in-class customer experience with unmatched omnichannelOmnichannel capabilities. Our omnichannelOmnichannel platform offers consumers the fastest, easiest, and most transparent transactions available in powersports. RumbleOn customers have access to the most comprehensive powersports vehicle offering, including the ability to buy, sell, trade, and finance online, in store at any of our bricks-and-mortar locations, or both. RumbleOn offers financing solutions for consumers; trusted physical retail and service locations; online or in-store instant cash offers, and access to pre-owned inventory; and apparel, parts, service, and accessories; vehicle transportation and logistics; and virtual inventory listings from third-party partner dealers through our dealer platform.accessories. In addition to our powersports operations, we also operate in complementary businesses including the brokerage of vehicle transportation and the wholesale distribution automotive business.


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Outlook
We will continue to optimize and broaden the selection of new and used powersports vehicles we make available to our customers. Expanding our inventory selection enhances the customer experience by ensuring each visitor, either online or in-store, finds a vehicle that matches his or her preferences. Optimizing our new inventory significantly depends on the allocations of our manufacturers ("OEM"). Optimizing our used inventory selection depends on our ability to source and acquire a sufficient number of appropriate used vehicles, including acquiring more vehicles directly from our customers.
We are also implementing a fulfillment system with near real-time inventory replenishment to make the right powersports unit available in the right quantities at the right locations. This centralization of inventory will launch company-wide virtual selling through access to all company-owned inventory and not just what might be available at an individual location. This will increase the probability that our customers can find their powersports unit on our platform, thereby enhancing the customer experience while eliminating geographic boundaries. With digital inventory integration and over 60 individual websites that share content, RumbleOn will be top-of-mind for powersports searches. All of the technology infrastructure required is under development and will be implemented throughout 2022 and beyond.
We will continue to make significant investments in improving and adding to our online customer offering. We believe that the complexity of the traditional powersports retail transaction provides substantial opportunity for technology investment and that our leadership and continued growth will enable us to responsibly invest in further enhancing the customer experience.
From our founding, we have been laying the groundwork to offer a friction-free and fully integrated customer experience both online and in-store. We are building the technology engine to enable this integration, while methodically expanding our retail footprint. We plan to begin rolling out our new and innovative technology throughout 2022 and will continuously make improvements to our technology offering.
In order to truly rebuild the customer experience, we are investing to build the technology engine across the organization. Our Cash Offer Tool is supplying proprietary data on hundreds of thousands of unique Vehicle Identification Number (VIN) inputs, in addition to actual retail sales and transaction data from RideNow and Freedom Powersports' databases. Marrying this data creates a data-driven "market maker" that does not exist in the industry today. Integrating real-time pricing and sales data from in-store transactions will also enable us to further optimize offers and pricing.
Beyond innovative technology and inventory integration, we will use our retail locations to augment the online experience—and vice versa —to offer a simple, friction-free customer experience. A key component to transforming the customer experience to support our growth strategy is enhancing the in-store experience and we are strategically expanding our geographic retail footprint. As a result of the RideNow and Freedom transactions, we currently operate in 55 retail locations.

Going forward we plan to accelerate our growth via strategic acquisitions of well-run dealerships, continued expansion of our fulfillment center network, and the development of value-added ancillary product and service offerings (both physical and online) that provide our customers the opportunity to engage with our brands wherever and however they like.

Outlook

The onset of the Covid-19 pandemic in 2020 and associated impacts on economic activity had adverse effects on our results of operations and financial condition during the nine months ended September 30, 2021 and September 30, 2020. The rebound of our business began during the six-month period ended December 31, 2020 with our gross profit per vehicle rising as dealers saw higher industry-wide market prices and margins. These trends, exacerbated by significantly lower new vehicle production due to manufacturing slowdowns, computer chip shortages, and logistic/transportation impacts continued through September 30, 2021 and we expect these conditions to continue through the fourth quarter of 2021 (collectively, the reduced production, increase in gross margin per vehicle, supply chain mechanics, and related items, referred to in this Form 10-Q as “Demand/Supply Imbalances”). The effect of these Demand/Supply Imbalances required that we adjust our inventory management to align with market conditions, resulting in lower levels of inventory and lower unit sales during the period. As the impact of Covid-19 and Demand/Supply Imbalances abate over time, we anticipate that inventory purchasing levels and revenue will increase as we increase penetration in existing markets and add new dealers. Additionally, we expect industry-wide increased gross margin per vehicle to return to historical levels. We must note, however, that we can provide no assurance as to how quickly the adverse impacts of Covid-19 and the Demand/Supply Imbalances on these market trends will abate or what impact this may have on our business, operation, or financial results.

KEY OPERATING METRICS

We regularly review a number of key operating metrics to evaluate our segments, measure our progress, and make operating decisions. Our key operating metrics reflect what we believe will be the primary drivers of our business, including increasing brand awareness, maximizing the opportunity to source vehicles from consumers and dealers, and enhancing the selection and timing of vehicles we make available for sale to our customers. Our key operating metrics also enhance management’s ability to translate this information into sales through multiple sales channels. The Key Operations Metrics table below includes the results of the RideNow Entities exclusively for the month of September 2021. Please note that RideNow’s Julyresults of RideNow and August resultsFreedom Powersports prior to the respective acquisition dates are not reflected in the presentation below. The RideNow Entitiesacquired entities have certain lines of business, including new vehicle sales, material finance and insurance revenue, and parts and service revenue, that RumbleOn did not have prior tobefore the RideNow Transaction.and Freedom transactions. As such all increases in these line items are primarilyexclusively the result of the RideNow Transactionacquisition and the reader should note that most period-over-period metrics and results of operationsdollar comparisons (as opposed to per unit amounts) reflectare materially impacted by the impactintroduction of the RideNow Transactionnew business (the “Acquisition Effect”).

Powersports and Automotive Segments

Revenue

Revenue

Revenue of is comprised of vehicle sales, finance and insurance products bundled with retail vehicle sales (“F&I”), and parts, service and accessories/merchandise (“PSA”).We sell both new and pre-owned vehicles through retail and wholesale channels; automotivechannels. F&I and PSA revenue is almost exclusively earned through retail channels. Automotive sales are almost exclusively via wholesale channels, and therefore, representcontribute to a very small portion of the F&I.&I revenue. These sales channels provide us the opportunity to maximize profitability through increased sales volume and lower average days to sale by selling through the channel where the opportunity is the greatest at any given time based on customer demand, market conditions or inventory

19

Table of Contents
availability. The number of vehicles sold to any given channel may vary from period to period.period these factors. Subject to the lingering impact of Covid-19economic uncertainties and the resulting Demand/Supply Imbalances, as discussed elsewhere in this MD&A, we expect pre-owned vehicle sales to increase as we begin to utilize a combination of brand building and direct response channels to efficiently source and scale our addressable markets while expanding our suite of product offerings to consumers who may wish to trade-in or to sell us their vehicle independent of a retail sale. Factors primarily affecting pre-owned vehicle sales include the number of retail pre-owned vehicles sold and the average selling price of these vehicles.


Gross Profit

Gross profit generated on vehicle sales reflects the difference between the vehicle selling price and the cost of revenue associated with acquiring the vehicle and preparing it for sale. Cost of revenue includes the vehicle acquisition cost, inbound transportation cost, and particularly for pre-owned vehicles, reconditioning costs (collectively, we refer to reconditioning and transportation costs as “Recon and Transport”).The aggregate gross profit and gross profit per vehicle vary across vehicle type, make, model, etc. as well as through retail and wholesale channels, and with regard to gross profit per vehicle, are not necessarily correlated with the sale price. Vehicles sold through retail channels generally have the highest dollar gross profit per vehicle given the vehicle is sold directly to the consumer.Pre-owned vehicles soldthrough wholesale channels, including directly to other dealers or through auction channels, including via our dealer-to-deal auction market, generally have lower margins and don’tdo not include other ancillary gross profit attributable to financing and accessories. accessory.Factors affecting gross profit from period to period include the mix of new compared toversus used vehicles sold, the distribution channel through which they are sold, the sources from which we acquired such inventory, retail market prices, our average days to sale, and our pricing strategy. We may opportunistically choose to shift our inventory mix to higher or lower cost vehicles, or to opportunistically raise or lower our prices relative to market to take advantage of supply or demand imbalancesDemand/Supply Imbalances in our sales channels, which could temporarily lead to average selling prices and gross profits increasing or decreasing in any given channel.

Vehicles Sold

We define vehicles sold as the number of vehicles sold through both wholesale and retail channels in each period, net of returns. Vehicles sold is the primary driver of our revenue and, indirectly, gross profit. Vehicles sold also enables complementary revenue streams, such as financing. Vehicles sold increases our base of customers and improves brand awareness and repeat sales. Vehicles sold also provides the opportunity to successfully scale our logistics, fulfillment, and customer service operations.

Total Gross Profit per Unit

Total gross profit per unit is the aggregate gross profit of the Company in a given period, divided by retail units sold in that period including gross profit generated from the sale of the new and used vehicles, income related to the origination of loans originated to finance the vehicle, commissions on salesrevenue earned from the sale of variableF&I products including extended service contracts, revenue frommaintenance programs, guaranteed assetauto protection, waiver coverage,tire and wheel protection, and theft protection products, gross profit on the sale of parts, accessories and merchandise,PSA products, and gross profit generated from wholesale sales of vehicles.

Vehicle Logistics and Transportation Services Segment

Revenue

Revenue

Revenue is derived from freight brokerage agreements with dealers, distributors, or private party individuals to transport vehicles from a point of origin to a designated destination. The freight brokerage agreements are fulfilled by independent third-party transporters who must meet our performance obligations and standards. Wholesale Express is considered the principal in the delivery transactions since it is primarily responsible for fulfilling the service. In the normal course of operations, Wholesale Express also provides transportation services to Wholesale.

Wholesale Inc.

Vehicles Delivered

We define vehicles delivered as the number of vehicles delivered from a point of origin to a designated destination under freight brokerage agreements with dealers, distributors, or private parties. Vehicles delivered are the primary driver of revenue and in turn profitability in the vehicle logistics and transportation services segment.


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Table of Contents

Total Gross Profit Per Unit

Total gross profit per vehicle transported represents the difference between the price received from non-affiliated customers and our cost to contract an independent third-party transporter divided by the number of third party vehicles transported.

Results of Operations

    RumbleOn Metrics (on a GAAP Basis)  
     Three-Months Ended  Nine-Months Ended  
     Sept 2021  Sept 2020  Sept 2021   Sept 2020  
                  
Powersports 

Revenue

New retail vehicles$42,943 $0 $42,943  $0  
 Used vehicles              
 Retail 19,926  311  19,926  $4,243  
 Wholesale 20,423  6,992  58,438   34,399  
 Total used vehicle revenue 40,349  7,303  78,364   38,642  
 Finance and insurance, net 6,180  199  6,998   672  
 Parts and service and other 16,075  0  16,075   0  
 Total Revenue$105,547 $7,502 $144,380  $39,314  
                 
 

Gross Profit

New retail vehicles$8,146 $0 $8,146  $0  
 Used vehicles              
 Retail 3,139  76  3,139   407  
 Wholesale 3,712  1,620  12,829   4,541  
 Total used vehicle gross profit 6,851  1,696  15,968   4,948  
 Finance and insurance, net 6,180  199  6,998   672  
 Parts and service and other 7,230  0  7,230   0  
 Total gross profit$28,407 $1,895 $38,342  $5,620  
                 
 Vehicle SalesNew retail vehicles 2,485  0  2,485   0  
 Used vehicles              
 Retail 1,336  30  1,336   455  
 Wholesale 1,669  717  5,086   3,968  
 Total used vehicles 3,005  747  6,422   4,423  
 Total vehicles sold 5,490  747  8,907   4,423  
                 
 

Revenue

per vehicle

New retail vehicles$17,281 $0 $17,281  $0  
 Used vehicles              
 Retail$14,915 $10,365 $14,915  $9,325  
 Wholesale$12,239 $9,752 $11,491  $8,669  
 Used vehicle$13,429 $9,777 $12,203  $8,737  
 Finance and insurance, net$1,617 $6,619 $1,831  $1,478  
 Parts and service and other$4,207 $0 $4,207  $0  
 Total Revenue per vehicle$27,623 $250,057 $37,786  $86,405  
                 
 

Gross Profit

per vehicle

New retail vehicles$3,278 $N/A $3,278  $N/A  
 Used vehicle$2,280 $2,271 $2,487  $1,119  
                
                
 Finance and insurance$1,617 $6,619 $1,831  $1,478  
 Parts and service$1,892 $0 $1,892  $0  
 Total Gross Profit2$5,542 $63,178 $8,142  $12,353  
                  
Automotive  Revenue$105,298 $99,315 $316,655  $281,242  
 Gross Profit3$6,525 $12,842 $22,905  $12,459  
 Vehicles sold 3,028  3,516  8,822   10,954  
 Revenue per vehicle$34,775 $28,247 $35,894  $25,675  
 Gross Profit per vehicle$2,155 $3,652 $2,596  $1,137  
                  
Transportation  Revenue$11,597 $11,415 $36,145  $28,657  
 Gross Profit$2,455 $2,067 $6,829  $5,867  
 Vehicles transported 20,284  21,238  62,693   61,456  
 Revenue per vehicle transported$572 $537 $577  $466  
 Gross Profit per vehicle transported$121 $97 $109  $95  
                  
Total Company 

Financial

Overview

Revenue              
 Powersports$89,472 $7,502 $128,305  $39,314  
 Automotive 105,298  99,315  316,655   281,242  
 Transportation and logistics 11,597  11,415  36,145   28,657  
 Parts and service and other 16,075  0  16,075   0  
 Total revenue$222,442 $118,232 $497,180  $349,213  
 Gross Profit              
 Powersports$21,176 $1,895 $31,112  $5,621  
 Automotive$6,525 $12,842 $22,905  $12,459  
 Transportation and logistics$2,455 $2,067 $6,829  $5,867  
 Parts and service and other$7,230  0 $7,230   0  
 Total Gross Profit$37,387 $16,804 $68,076  $23,947  
 Effects of the Nashville Tornado   7,879     (1,215) 
                
 Gross Profit as reported in the Consolidated Statements of Operations3 337,387  16,804  68,076   23,947  
                
 Total SG&A$37,564 $13,279 $69,077  $42,510  
                
 Net Income (Loss) before Income Tax$(33,227)$1,487 $(41,066) $(19,507) 
                
 Adjusted EBITDA$3,616 $4,720 $6,679  $(3,142) 
                 
 Unit MetricsVehicles Sold              
 Retail 3,821  30  3,821   455  
 Wholesale 4,697  4,233  13,908   14,922  
 Total Vehicles Sold 8,518  4,263  17,729   15,377  
 Revenue per Unit Sold              
 Retail$18,071 $16,984 $18,285  $10,803  
 Wholesale$26,768 $25,114 $26,970  $21,191  
 Other$3,249 $2,678 $2,946  $1,864  
 Total Revenue$26,116 $27,734  $28,044  $22,747  
 Gross Profit per Unit              
 Retail$4,571 $9,163 $4,785  $2,373  
 Wholesale3$2,179 $1,555 $2,569  $1,221  
 Other$1,137 $485 $3,679  $382  
 Total Gross Profit$4,389 $2,094 $3,840  $1,636  
                 

(1)Per unit values calculated as revenue or gross profit, as applicable, divided by its respective units sold, except the other and total categories, which are divided by total used units sold.
(2)Total Gross profit per vehicle retailed is calculated by dividing the sum of new vehicle, used vehicle, and finance, and insurance gross profit by total retail vehicle unit sales.
(3)Automotive gross profit included an inventory reserve adjustment on $7,879 related to the Nashville Tornado.


Results of Operations 

POWERSPORTS

Revenue

Three-Months Ended September 30, 2021March 31, 2022 Compared to September 30, 2020.March 31, 2021

RumbleOn Total Company Metrics
Three-Months Ended March 31,
20222021YoY
Change
Total CompanyFinancial Overview ($ in 000s)Revenue
Powersports$336,840 $10,855 $325,985 
Automotive110,729 84,071 26,658 
Vehicle Logistics12,351 9,338 3,013 
Total revenue$459,920 $104,264 $355,656 
Gross Profit
Powersports$99,154 $2,978 $96,176 
Automotive3,575 6,211 (2,636)
Vehicle Logistics2,484 1,989 495 
Total Gross Profit$105,213 $11,178 $94,035 
Total Operating Expenses$82,550 $14,000 $68,550 
Operating Income (Loss)$22,663 $(2,822)$25,485 
Net Income (Loss)$9,141 $(4,452)$13,593 
Adjusted EBITDA (1)
$31,428 $21 $31,407 
Unit MetricsVehicles Sold
Retail15,839 206 15,633 
Wholesale3,541 3,294 247 
Total Vehicles Sold19,380 3,500 15,880 
Revenue per Unit Sold
Retail$19,230 $4,896 $14,334 
Wholesale$24,919 $25,656 $(737)
Other$3,462 $2,668 $794 
Total Revenue$23,732 $29,790 $(6,058)
Gross Profit per Unit
Retail$4,633 $493 $4,140 
Wholesale$1,103 $2,382 $(1,279)
Other$1,433 $568 $865 
Total Gross Profit$5,429 $3,194 $2,235 
_________________________
(1)Adjusted EBITDA is a non-GAAP measure of operating performance that does not represent and should not be considered an alternative to net income (loss) or cash flow from operations, as determined by U.S. GAAP. We believe that Adjusted EBITDA is a useful measure to us and to our investors because it excludes certain financial and capital structure items that we do not believe directly reflect our core operations and may not be indicative of our recurring operations, in part because they may vary widely across time and within our industry independent of the performance of our core operations. See the section titled “Adjusted EBITDA” below for a reconciliation of Adjusted EBITDA to Net Income (Loss).

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POWERSPORTS
RumbleOn Powersports Metrics
Three-Months Ended March 31,
20222021YoY
Change
PowersportsRevenue ($ in 000s)New retail vehicles$162,183 $— $162,183 
Used vehicles:
Used retail vehicles86,658 — 86,658 
Used wholesale vehicles5,791 10,528 (4,737)
Total used vehicles92,449 10,528 81,921 
Finance and insurance, net27,470 327 27,143 
 Parts, service and accessories/merchandise54,737 — 54,737 
Total revenue$336,839 $10,855 $325,984 
Gross Profit ($ in 000s)New retail vehicles$31,193 $— $31,193 
Used vehicles:
Used retail vehicles14,722 — 14,722 
Used wholesale vehicles470 2,651 (2,181)
Total used vehicles15,192 2,651 12,541 
Finance and insurance27,470 327 27,143 
 Parts, service and accessories/merchandise25,282 — 25,282 
Total gross profit$99,137 $2,978 $96,159 
Vehicle Unit SalesNew retail vehicles9,677— 9,677
Used vehicles:
Used retail vehicles6,101— 6,101
Used wholesale vehicles9791,006(27)
Total used vehicles7,0801,0066,074
Total vehicles sold16,7571,00615,751
Revenue per vehicleNew retail vehicles$16,760 $— $16,760 
Used vehicles:
Used retail vehicles14,204 — 14,204 
Used wholesale vehicles5,915 10,465 (4,550)
Total used vehicles13,058 10,465 2,593 
Finance and insurance, net1,741 — 1,741 
 Parts, service and accessories/merchandise3,469 — 3,469 
Total revenue per retail vehicle$21,349 $— $21,349 
Gross Profit per vehicleNew vehicles$3,223 $— $3,223 
Used vehicles2,146 — 2,146 
Finance and insurance, net1,741 — 1,741 
 Parts, service and accessories/merchandise1,602 — 1,602 
Total gross profit per retail vehicle (1)
$4,681 $— $4,681 
(1) Per vehicle values calculated as revenue or gross profit as applicable, divided by its respective units sold, except the other and total categories which are divided by total used units sold.
Revenue
Three-Months Ended March 31, 2022 Compared to March 31, 2021.Total powersportsPowersports revenue including F&I and PSA, increased by $98,045$325,984 to $105,547$336,839 for the three-monthsthree months ended September 30, 2021March 31, 2022 compared to $7,502$10,855 for the same period in 2020.2021. The Acquisition Effect specific to new and used vehicles, F&I and PSA revenue accounted for approximately $65,000$254,632, $27,143,
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and 54,737 of the increase, withwhich was partially offset by lower wholesale powersports vehicle revenue for the balance attributablethree months ended March 31, 2022 compared to a 2,258 increasethe same period in the number of used vehicles sold coupled with a 37.4% increase in the revenue per used unit sold from $9,777 to $13,429.2021. The total number of vehicles sold increased by 4,74315,751 to 5,49016,757 for the three-monthsthree months ended September 30, 2021. Exclusive of F&I and PSA, revenue per new unit was $17,281. In addition to the Acquisition Effect, the Demand/Supply Imbalances contributed to the increase in the number of used vehicles soldMarch 31, 2022 as well as the increase in the average selling price of such units.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Total powersports revenue, including F&I and PSA, increased by $105,066 to $144,380 for the nine-months ended September 30, 2021 compared to $39,3141,006 for the same period in 2021. Overall, the average revenue per retail vehicle sold was $21,349, much of 2020. The Acquisition Effect specific to new vehicles, F&I, and PSA revenue accounted for approximately $65,000 of the increase, with the balancewhich is attributable to a 1,999higher price point vehicles like UTVs and side-by-sides. We anticipate that unit purchasing levels and sales will continue to grow as we increase penetration in the number of used vehicles sold coupled with a 39.7% increase in the revenue per used unit sold from $8,737existing markets, build out fulfillment centers and acquire new dealers.

Gross Profit
Three-Months Ended March 31, 2022 Compared to $12,203. The total number of vehicles soldMarch 31, 2021.Total Powersports gross profit increased by 4,484$96,159 to 8,907$99,137 for the nine-monthsthree months ended September 30, 2021. Exclusive of F&I and PSA, revenue per new unit was $17,281. In addition to the Acquisition Effect, the Demand/Supply Imbalances contributed to the increase in the number of used vehicles sold as well as the increase in the average selling price of such units.

Gross Profit

Three-Months Ended September 30, 2021 Compared to September 30, 2020. Powersports vehicles gross profit, including F&I and PSA, increased by $26,512 to $28,407 for the three-months ended September 30, 2021March 31, 2022 compared to $1,895$2,978 for the same period of 2020.in 2021. The increase in gross profit was primarily due to 4,743 unit increase in the total vehicles sold in 2021 compared to 2020 and the Acquisition Effect specific to new vehicles, F&I, and PSA which accounted for $21,357 of the increase and supplemented a 0.4% increase in gross profit per used vehicle. Total used vehicle gross profit, exclusive of F&I and PSA, increased by $5,155 based on a 2,258 increase in the number of used vehicles sold.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Powersports gross profit, including F&I and PSA, increased by $32,722 to $38,342 during the nine-months ended September 30, 2021 compared to $5,620 for the same period of 2020. This increase in gross profit was primarily due to the Acquisition Effect; vehicle sales accounted for approximately $43,734 of the increase, PSA accounted for approximately $25,282 of the increase, and F&I accounted for approximately $27,143 of the increase. Overall, gross profit per retail vehicle sold was $4,681. The Acquisition Effect specific towas the primary driver of this, as all new vehicles,vehicle sales fell into this category, however F&I and PSA which accountedrepresent new revenue channels for $21,702the Company after the RideNow Transaction and Freedom Transaction.

AUTOMOTIVE
RumbleOn Automotive Metrics
Automotive($ in 000s, except per unit)Three-Months Ended March 31,
20222021YoY
Change
Revenue$110,729 $84,071 $26,658 
Gross Profit (1)
$3,436 $6,211 $(2,775)
Vehicles sold2,6232,494129
Revenue per vehicle$42,215 $33,709 $8,506 
Gross Profit per vehicle$1,310 $2,490 $(1,180)
(1)Total Gross profit per vehicle retailed is calculated by dividing the sum of the increase.

new vehicle, used vehicle, and finance and insurance gross profit by total retail vehicle unit sales.


Revenue

AUTOMOTIVE

Revenue

Three-Months Ended September 30, 2021March 31, 2022 Compared to September 30, 2020.March 31, 2021. Total automotive vehicleAutomotive revenue increased by $5,983$26,658 to $105,298$110,729 for the three-monthsthree months ended September 30, 2021March 31, 2022 compared to $99,315$84,071 for the same period in 2020.2021. The increase in automotive revenue was primarily due to a 23.1%an increase in revenue per vehicle which partially offset a decrease of 488 vehicles sold.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Total automotive vehicle revenue increased by $35,413 to $316,65525.2% for the nine-monthsthree months ended September 30, 2021 compared to $281,242 for the same period of 2020. The 12.6%March 31, 2022 and an increase in revenue occurred despite a 19.5% decrease in the total numbervehicles sold of automotive units sold from 10,954 to 8,822. The revenue per vehicle for the nine-months ended September 30 2021 was $35,894129 as compared to $25,675 for the nine-months ended September 30, 2020, a 39.8% year-over-year increase resulting from the effects of Demand/Supply Imbalances, the Nashville Tornado, and the 2020 effect of shelter-in-place orders and other responses to Covid-19.

Gross Profit

Three-Months Ended September 30, 2021 Compared to September 30, 2020. Automotive vehicle gross profit, excluding the benefit of the 2020 impairment accounting relative to the Nashville Tornado, decreased by $6,317 to $6,525 for the three-months ended September 30, 2021 compared to the same period in 2020.2021.

Gross Profit
Three-Months Ended March 31, 2022 Compared to March 31, 2021. Total Automotive gross profit decreased by $2,775 to $3,436 for the three months ended March 31, 2022 compared to $6,211 for the same period in 2021. The decrease was attributable to a 49.2% increasedecrease in the gross profit per vehicle from $3,652of $1,180 to $2,155$1,310 for the three months ended March 31, 2022 compared to $2,490 for the same period in 2021, partially offset by a decreasean increase in the numbervehicles sold of units sold.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Automotive vehicle gross profit, excluding the benefit of the 2020 impairment accounting relating129 as compared to the Nashville Tornado, profit increased by $10,446 to $22,905 for the nine-months ended September 30,same period in 2021. The increase was attributable to the continued impact

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Table of the Demand/Supply imbalances. On a comparable basis, the gross profit per vehicle sold has increased from $1,137 to $2,596.

Contents

VEHICLE LOGISTICS AND TRANSPORTATION SERVICES

RumbleOn Vehicle Logistics Metrics
Vehicle Logistics($ in 000s, except per unit)Three-Months Ended March 31,
20222021YoY
Change
Revenue (1)
$13,612 $10,030 $3,582 
Gross Profit$2,640 $1,989 $651 
Vehicles transported21,83118,9072,924
Revenue per vehicle transported$624 $531 $93 
Gross Profit per vehicle transported$121 $105 $16 
(1)

Revenue

Three-Months Ended September 30, 2021 Compared to September 30, 2020. Total revenue, inclusive ofBefore intercompany freight services provided to Wholesale of $1,228, which is$1,261 and $692, respectively for the three months ended March 31, 2022 and 2021 are eliminated in the Condensed Consolidated Financial Statements,Statements.

Revenue
Three-Months Ended March 31, 2022 Compared to March 31, 2021. Total Vehicle Logistics revenue increased by $182$3,582 to $11,597$13,612 for the three-monthsthree months ended September 30, 2021March 31, 2022 compared to $11,415$10,030 for the same period in 2020. 2021.The increase in total revenue for the periodthree months ended September 30, 2021March 31, 2022 resulted from an increase of approximately 15.5% in the number of vehicles transported to 21,831 vehicles as compared to the transport of 20,28418,907 vehicles and revenue per vehicle transported of $572 compared to revenue from the transport of 21,238 vehicles and revenue per vehicle transported of $537 for the same period of 2020. The 4.5% decrease in the number of units transported was offset by a 6.4% increase in the average revenue per unit shipped, primarily driven by the continued Demand/Supply imbalances and proactive pricing management.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Total revenue, inclusive of intercompany freight services provided to Wholesale of $3,357, which is eliminated in the Condensed Consolidated Financial Statements, increased by $7,488 to $36,145 for the nine-months ended September 30, 2021 compared to $28,657 for the same period in 2020. The increase in total revenue for the nine-month period ended September 30, 2021 resulted from the transport of 62,693 vehicles at2021. Additionally, revenue per vehicle transported of $577for the three months ended March 31, 2022 increased by approximately 17.5% to $624 as compared to revenue from the transport of 61,456 vehicles at a revenue per vehicle transported of $466$531 for the same period of 2020. The continued Demand/Supply Imbalances and proactive pricing by management contributed to these increases.

2021.


Gross Profit

Three-Months Ended September 30, 2021March 31, 2022 Compared to September 30, 2020.March 31, 2021. Total Vehicle Logistics gross profit for the three-monthsthree months ended September 30, 2021March 31, 2022 increased $388by $651, or 32.7%, to $2,455,$2,640, or $121 per vehicle transported, as compared to $2,067,$1,989, or $97$105 per vehicle transported, for the same period in 2020.2021. The increased gross profit was attributed to an increase in revenue per vehicles transported as well as higher gross profit per vehicle transported.

Nine-Months Ended September 30, 2021 Comparedincreases to September 30, 2020. Total gross profit for the nine-months ended September 30, 2021 increased $962 to $6,829, or $109 per vehicle transported, as compared to $5,867 or $95 per vehicle transported for the same period in 2020. The increased gross profit was attributed to an increase in the number of vehicles transported higherand revenue earned per vehicle transported and gross profit per vehicle transported.

for the three months ended March 31, 2022 as compared to the same period in 2021.

Selling, General and Administrative

Three-Months Ended March 31,
20222021
Advertising, marketing and selling$6,847 $1,596 
Compensation and related costs45,935 4,247 
Facilities9,690 508 
General and administrative13,092 4,913 
Stock based compensation1,879 1,734 
Technology development and software633 403 
Total SG&A expenses$78,076 $13,401 

  Three-Months Ended
September 30
  Nine-Months Ended
September 30
 
  2021  2020  2021  2020 
Selling general and administrative:            
Compensation and related costs $12,669  $7,169  $26,983  $20,496 
Advertising and marketing  4,241   840   7,799   4,330 
Technology development and software  686   180   1,513   1,037 
Facilities  3,576   751   4,774   1,718 
General and administrative  16,392   4,339   28,008   14,929 
  $37,564  $13,279  $69,077  $42,510 

Selling, general and administrative expenses increased by $24,285 and $26,567, respectively,$64,675 for the three and nine-monthsmonths ended September 30, 2021March 31, 2022 compared to the same periodsperiod in 2020.2021. In each case other than technology development and software, the increases were the result of the Acquisition Effect, with over 1,8002,000 additional employees, marketing initiatives at the store level, general and administrative costs associated with a larger team, and lease/facility expense related to 40+55+ new locations from the RideNow acquisition.Transaction and Freedom Transaction. In the case of technology and development, in the third quarter of 2021 we began some strategic technology projects focused on inventory management, infrastructure, and integration efforts. Notwithstandingefforts which continued to progress during the preceding, both the Nashville Tornado and the nationwide economic slowdown of Covid-19 late in the first quarter of 2020 lasting until the spring of 2021, resulted in artificially lower costs incurred in 2020.

three months ended March 31, 2022.

Depreciation and Amortization

Depreciation and amortization increased by $1,181 and $1,381, respectively,$3,875 for the three and nine-monthsmonths ended September 30, 2021,March 31, 2022, compared to the same periods of 2020.period in 2021. Of the increase, in both periods, $170approximately $2,219 is associated with the various non-compete agreements related to the

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RideNow Transaction, approximately $1,043 is associated with depreciation resulting from the RideNow Transaction, approximately $204 is associated with the amortization of right-of-use assets resulting from the RideNow Acquisition,Transaction, and $614 of itapproximately $272 is associated to various non-compete agreements entered into by Messrs. Tkach, Coulterwith depreciation and other shareholders or employees whom entered into non-compete agreementsamortization related to RideNow Transaction with an aggregate value of approximately $20,000, which amount will be amortized over an average life of thirty-six months.

the Freedom Transaction.

Interest Expense

Interest expense increased by $3,089 and $2,920, respectively,$9,572 for the three and nine-monthsmonths ended September 30, 2021March 31, 2022 compared to the same periodsperiod in 2021. Interest expense consists of 2020. In each such period, the primary driver of such increase is an increase of $125 of floor plan interest and deferred financing costs on the: (i) term loan credit agreement (the “Oaktree Credit Facility”); (ii) various floorplan facilities; (iii) private placement notes); (iv) convertible senior notes; and (v) the interest expense of $2,666 for the Oaktree Credit Facility, which included debt amortization of $509.

ROF credit facility.

Loss Contingencies and Insurance Recoveries

On March 3, 2020, the Nashville Tornado caused significant damage to the Company’s facilities including contents and inventory held for sale. The Company maintains insurance coverage for damage to its facilities and inventory, as well as business interruption insurance. The loss was comprised of three components: (1) inventory loss, assessed by the insurance carrier at approximately $13,000; (2) building and personal property loss, primarily impacting our leased facilities, assessed by the insurance carrier at $2,783; and (3) loss of business income, for which the company has coverage in the amount of $6,000.

All three components of the Company’s loss claim have been submitted to its insurers. The Company’s inventory claim is subject to a dispute with the carrier as to the policy limits applicable to the loss; however, the insurer advanced $5,615 in July 2020 and $3,134 in July 2021. Therefore, the total payments received thus far against the final settlement are $8,750. The insurer has agreed to pay $2,778 on the building and personal property loss, reflecting limits of $2,783 net of a $5 deductible. The insurer has made interim payments on the building and personal property loss of $2,626. The loss of business income claim is ongoing and remains in the process of negotiation, however, the insurer has advanced $250 against the final settlement. The Company believes there will be a recovery of all three loss components, however no assurance can be given regarding the amounts, if any, that will be ultimately recovered or when any such recoveries will be made.

As a result of the damage caused by the Nashville Tornado the Company concluded that the utility of the inventory damaged by the storm was impaired as a result of physical damage sustained. Whether the impairment is caused by physical destruction or an adverse change in the utility of the inventory, entities should assess whether an inventory impairment or write-off is required in accordance with ASC 330-10-35-1 through 35-11, which address adjustments of inventory balances to the lower of cost or market and requires that when there is evidence that the utility of goods will be less than cost, the difference is recognized as a loss of the current period. For the nine-months ended September 30, 2020, the Company recorded an impairment loss on inventory of $11,738 comprised of $4,454 for vehicles that were a total loss and $7,285 in loss in value for vehicles partially damaged and subject to repair. The impairment loss is reported in cost of revenue in the September 30, 2020, Condensed Consolidated Statements of Operations. Additionally, $178 of the net book value of the property and equipment destroyed by the Nashville Tornado was expensed.

Derivative Liability

In connection with our various financings, we undertake an analysis of each financial instrument to determine the appropriate accounting treatment, including which, if any require bifurcation into liability and equity components. We have determined that each of the New Notesconvertible senior notes issued on January 10, 2020 (the “New Notes”) and the Warrant have a liability component that needs to be remeasured each reporting period with the change in value recorded in the Condensed Consolidated Statements of Operations.

New Notes

In connection with the issuance of the New Notes, a derivative liability was recorded at issuance with an interest make-whole provision of $21$20,673 based on a lattice model using a stock price of $14.60, and estimated volatility of 55.0% and risk-free rates over the entire 10-year yield curve.

The change in value of the derivative liability for the three months ended March 31, 2022 and nine-months ended September 30, 2021 was $6,518were $39 and $8,774,$(21), respectively, and is included in change in derivative liability in the Condensed Consolidated Statement of Operations. The value of the derivative liability as of September 30, 2021March 31, 2022 and December 31,202031, 2021 was $41$26 and $17,$66, respectively.


Oaktree Warrant

At inception of the Commitment Letter, the Company accounted for the Oaktree Warrant as a liabilityIn connection with the initial offset as a deferred financing charge as the Oaktree Warrant was issued in lieu of a commitment fee connected toproviding the debt financing offor the RideNow Transaction.Transaction, and pursuant to the commitment letter executed on March 15, 2021, the Company issued warrants to purchase $40,000 of shares of Class B common stock to Oaktree Capital Management, L.P. and its lender affiliates (the “Warrant”). The initial warrant liability and deferred financing charge recognized was $10,950. The warrant liability was subject to remeasurement at each balance sheet date and any change in fair value was recognized as a component of change in derivative liability in the Condensed Consolidated Statements of Operations. The fair value of the Warrant was estimated using a Monte Carlo simulation based on a combination of level 1 and level 2 inputs. There was no gain or loss recorded related to the Warrant liability during the three-months ended March 31, 2021 as there was no significant changes in the fair value between March 12, 2021 and March 31, 2021. For the three months ended June 30, 2021, the fair value of the warrant liability was increased $2,224 to $13,174. On August 31, 2021, the fair value of the warrant liability was increased $6,526 to $19,700. Upon closing of the RideNow Transaction, the Oaktree Warrantswarrants were considered equity linked contracts indexed to RumbleOn’sthe Company’s stock and therefore met the equity classification guidance. As a result, the $19,700 was reclassified to additional paid-in-capital. The $10,950 deferred financing charge was reclassified as part of the debt discount related to the Term LoanOaktree Credit Agreement. The recognition of the warrant liability and deferred financing charge and the reclassification of the warrant liability to additional paid-in capital and the reclassification of the deferred financing charge to debt discount are non-cash items.

Stock Based Compensation

In connection with the closing of the RideNow Transaction and the execution of the Executive Employment Agreements, the Company accelerated the vesting of and/or waived certain market-based share price hurdles for all then outstanding RSUs for all participants, which resulted in excess of $22,000 of incremental shares based compensation for both the three and nine-month periods ending on September 30, 2021.

Adjusted EBITDA

Adjusted EBITDA is a non-GAAP financial measure and should not be considered as an alternative to operating income or net income as a measure of operating performance or cash flows or as a measure of liquidity. Non-GAAP financial measures are not necessarily calculated the same way by different companies and should not be considered a substitute for or superior to U.S. GAAP.

Adjusted EBITDA is defined as net income (loss) adjusted to add back interest expense (including debt extinguishment), depreciation and amortization, changes in derivative liabilitiesliability and certain recoveries, charges and expenses, such as an insurance recovery, non-cash stock-based compensation costs, acquisition related costs, PPP loan forgiveness,litigation expenses, and other non-recurring costs, as these recoveries, charges and expenses are not considered a part of our core business operations and are not an indicator of ongoing, future company performance.

Adjusted EBITDA is one of the primary metrics used by management to evaluate the financial performance of our business. We present Adjusted EBITDA because we believe it is frequently used by analysts, investors and other interested parties to evaluate companies in our industry. Further, we believe it is helpful in highlighting trends in our operating results,

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because it excludes, among other things, certain results of decisions that are outside the control of management, while other measures can differ significantly depending on long-term strategic decisions regarding capital structure and capital investments.
For the three months ended March 31, 2022 and 2021, adjustments to Adjusted EBITDA are primarily comprised of:

Non-cash stock-based compensation expense recorded in the Condensed Consolidated Statement of Operations,
Acquisition costs associated with the RideNow Transaction and Freedom Transaction, which primarily include professional fees and third-party costs, and

Other non-recurring costs, which include one-time expenses incurred. For the three months ended March 31, 2022, the balance was primarily related to technology implementation, establishment of the ROF secured loan facility, and various integration costs associated with the Freedom Transaction and the RideNow Transaction. For the three months ended March 31, 2021, the balance was primarily related to litigation expenses.

The following tables reconcile Adjusted EBITDA to net income (loss) for the periods presented:

  Three-months Ended
September 30
  Nine-months Ended
September 30
 
  2021  2020  2021  2020 
Net income (loss) $(22,544) $1,487  $(30,385) $(19,507)
Add back:                
Interest expense (including debt extinguishment)  4,577   1,488   8,107   4,999 
Depreciation and amortization  1,717   536   2,948   1,567 
Income tax benefit  (10,681)     (10,681)   
Change in derivative liabilities  6,518   14   8,774   (7)
EBITDA  (20,413)  3,525   (21,237)  (12,948)
Adjustments:                
Impairment loss on automotive inventory           11,738 
Insurance recovery           178 
Insurance proceeds  (3,135)     (3,135)  (5,615)
Stock-based compensation1  24,730   863   26,457   2,425 
Acquisition costs associated with the RideNow Transaction  1,558      3,515    
Other non-recurring costs  1,448   332   1,651   1,080 
PPP loan forgiveness  (572)     (572)   
Adjusted EBITDA $3,616  $4,720  $6,679  $(3,142)

(1)Stock based compensation includes the vesting of all then outstanding RSU awards upon the closing of the RideNow Transaction.


Three-Months Ended March 31,
20222021
Net income (loss)$9,141 $(4,452)
Add back:
Interest expense (including debt extinguishment)11,181 1,609 
Depreciation and amortization4,474 599 
Income tax provision2,380 — 
Change in derivative and warrant liabilities(39)21 
EBITDA27,137 (2,223)
Adjustments:
Stock based compensation1,8791,026
Transaction costs - RideNow and Freedom7161,097
Other non-recurring costs1,697121 
Adjusted EBITDA$31,429 $21 

Liquidity and Capital Resources

Our primary sources of liquidity are available cash, amounts available under our floor plan lines of credit, and monetization of our retail loan portfolio. In addition,2021, we completed two public offerings that provided net proceeds of $191,000 and obtained the Oaktree Credit Facility, which initially provided net proceeds of $261,000 that was used to finance a portion of the cash consideration for the RideNow Transaction. On February 18, 2022, in conjunction the Freedom Transaction, the Company drew down $84,500 against the Oaktree Credit Facility. As of March 31, 2022, the Oaktree Credit Facility provides for up to $120,000, of which $35,500 is available, in additional financing beginning six-months after the Closing Date that may be used for acquisitions and up to an additional $100,000 in incremental financing that may be used for acquisitions and working capital purposes, under the terms set forth in such agreement. As previously disclosed, we took certain measures in response to the COVID-19 pandemic that included, rationalizing costs and expenses and adjusting inventory levels to align with sales trends. During the nine-months ended September 30, 2021, we completed two public offerings that provided net proceeds of $191,240 and obtained the Oaktree Credit Facility and initially provided net proceeds of $261,451 that was used to finance a portion of the cash consideration for the RideNow Transaction. Given these activities, and the acquisition of RideNow, we believe we have appropriate liquidity, access to capital and financial resources to support our operations and continue to expand our business.

purposes.

Our financial statements reflect estimates and assumptions made by management that affect the carrying values of the Company’s assets and liabilities, disclosures of contingent assets and liabilities, and the reported amounts of revenue and expenses during the reporting period. The judgments, assumptions and estimates used by management are based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates, which could have a material impact on the carrying values of the Company’s assets and liabilities and the results of operations. We will continue to evaluate the nature and extent of the impact to our business and our results of operations and financial condition as conditions evolve as a result of the Covid-19COVID-19 pandemic and the resulting Demand/Supply Imbalances.

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We had the following liquidity resources available as of September 30, 2021March 31, 2022 and December 31, 2020:

2021:
March 31,
2022
December 31,
2021
Cash$59,362 $48,974 
Restricted cash (1)
9,5003,000
Total cash and restricted cash68,86251,974
Availability under short-term revolving facilities132,318124,116
Committed liquidity resources available$201,180 $176,090 

  September 30,
2021
  December 31,
2020
 
Cash $68,268  $1,467 
Restricted cash (1)  3,049   2,049 
Total cash, cash equivalents, and restricted cash  71,317   3,516 
Availability under short-term revolving facilities  130,542   2,188 
Committed liquidity resources available $201,859  $5,704 

(1)Amounts included in restricted cash represent the deposits required under the Company’s short-term revolving facilities.


As of September 30, 2021March 31, 2022, and December 31, 2020,2021, excluding operating lease liabilities and the derivative liability, the outstanding principal amount of indebtedness was $373,492$503,276 and $53,109,$384,585, respectively, summarized in the table below. See “Note 9 —Note 3 - Notes Payable” “Note 10 –Convertible Notes,” and “Note 11 – Stockholders Equity”Lines of Credit and Note 4 - Stockholders' Equity to our Condensed Consolidated financial statementsFinancial Statements included above.

March 31,
2022
December 31,
2021
Asset-Based Financing:
Inventory$122,994 $97,278 
Total asset-based financing122,994 97,278 
Term loan facility363,800 279,300 
Unsecured senior convertible notes38,814 39,006 
Line of credit6,853 — 
PPP and other loans4,314 4,472 
Total debt536,775 420,056 
Less: unamortized discount and debt issuance costs(33,499)(35,471)
Total debt, net$503,276 $384,585 

  September 30,
2021
  December 31,
2020
 
Asset-Based Financing:      
Inventory $87,175  $17,812 
Total asset-based financing  87,175   17,812 
Secured notes payable  280,000   2,391 
Unsecured senior convertible notes  39,198   39,774 
PPP and other loans  6,718   5,177 
Total debt  413,091   65,154 
Less: unamortized discount and debt issuance costs  (37,494)  (12,045)
Total debt, net $375,597  $53,109 

The following table sets forth a summary of our cash flows for the nine-monthsthree months ended September 30, 2021March 31, 2022 and September 30, 2020:

  Nine-months Ended
September 30
 
  2021  2020 
Net cash (used in) provided by operating activities $(29,779) $26,198 
Net cash used in investing activities  (374,825)  (1,773)
Net cash provided by financing activities  472,405   (22,193)
Net increase in cash $67,801  $2,232 

2021:

Three-Months Ended March 31,
20222021
Net cash provided by (used in) operating activities$31,274 $(12,937)
Net cash (used in) investing activities(67,987)(395)
Net cash provided by financing activities53,601 11,946 
Net increase (decrease) in cash$16,888 $(1,386)

Operating Activities

Our primary sources of operating cash flows result from the sales of used vehicles and ancillary products and floor plan borrowings for our inventory purchases.products. Our primary use of cash from operating activities are purchases of inventory, cash used to acquire customers, and personnel-related expenses. For the nine-monthsthree months ended September 30, 2021,March 31, 2022, net cash provided by operating activities was $31,274, an increase of $44,211 compared to net cash used in operating activities was $29,779, anof $(12,937) for the three-months ended March 31, 2021. The increase of $55,977 in cash used in operating activities compared toour net cash provided by operating activities of $26,198 for the nine-months ended September 30, 2020. This increase was principallyprimarily due to thea $13,593 increase in inventory of $33,343our net income, a $3,370 increase in 2021 compared tonon-cash adjustments, and a decrease of $34,219$27,248 increase in inventory in 2020.

cash provided by other operating assets.

Investing Activities

Net cash used in investing activities increased $373,052 to $374,825 for the nine-months ended September 30, 2021 compared to $1,773 for the same period in 2020. Our primary use of cash for investing activities is for technology development to expand our operations. Net cash used in investing activities increased $67,592 to $(67,987) for the nine-monthsthree months ended September 30, 2021 wasMarch 31, 2022 compared to $(395) for the $365,946

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same period in 2021. The increase in our net cash used in investing activities was primarily due to an outflow of $(64,916) for the RideNowthree months ended March 31, 2022 for the Freedom Transaction $1,266 used, an outflow of $(1,319) for the purchase of property and equipment, and an increase of $(1,357) in outflows for technology development and $7,613 for purchases of other property and equipmentas compared to expand our operations.

the same period in 2021.

Financing Activities

Cash flows from financing activities primarily relate to our short and long-term debt activity and proceeds from equity issuances which have been used to provide working capital and for general corporate purposes, including paying down our short-term revolving facilities. Cash provided by financing activities was $472,405increased $41,655 to $53,601 for the nine-months September 30, 2021,three months ended March 31, 2022 compared to net cash used inprovided by financing activities of $22,193. For$11,946 for the nine-monthssame period of 2021. The increase in net cash provided by financing activities for the three months ended September 30, 2021, theMarch 31, 2022 is primarily attributable to an increase of $494,598$84,500 in cash providedproceeds from financing activities was primarily due to the net proceeds of $36,796 received in connection with the April 2021 Offering, and the $261,451 and $154,438 in new senior secured debt and $6,541 in proceeds from the August 2021 Offering, respectively that were obtained to financeissuance of notes, primarily driven by proceeds from the cash considerationROF secured lending facility for the RideNow Transaction,three months ended March 31, 2022 as compared to the same period of 2021. The increases were partially offset by an outflow of $(31,597) in repayments of debt and additionalmortgage notes and lower increases in borrowings under ourfrom non-trade floor plans.

plans of $(5,843) for the three months ended March 31, 2022 as compared to the same period of 2021.

Off-Balance Sheet Arrangements

As of September 30, 2021,March 31, 2022, we did not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

Other matters 

On September 30, 2021, the Audit Committee approved the issuance of 154,731 shares of the Company’s Class B common stock as a gift of a death benefit to the estate of Mr. Berrard, or as instructed by the estate of Mr. Berrard. Also, on August 30, 2021, the Audit Committee approved a gift of a death benefit to the estate of Mr. Berrard, or as instructed by the estate of Mr. Berrard, in an amount equal to (1) $1,500, which shall be paid in equal weekly installments beginning October 1, 2021 and ending June 30, 2024 and (2) the cash bonus paid to the Company’s Chief Executive Officer each quarter over the same period ending June 30, 2024, if and when paid to the Chief Executive Officer in accordance with the Company’s Executive Incentive Program. The Company accrued the liability for such amounts during the three-months ended September 30, 2021.


Critical Accounting Policies and Estimates

See “NoteNote 1 - Description of Business and Significant Accounting Policies, included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q for accounting pronouncements and material changes to our critical accounting policies since December 31, 2020.2021. There have been no other material changes to our critical accounting policies and use of estimates from those described under “Management’s"Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in the 2020our 2021 Form 10-K, other than the use of estimates for the Oaktree Warrant, as described above.


Forward-Looking and Cautionary Statements

This Quarterly Report on Form 10-Q, as well as information included in oral statements or other written statements made or to be made by us, contain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are neither historical facts nor assurances of future performance. These forward-looking statements are based on our current, reasonable expectations and assumptions, which expectations and assumptions are subject to risks and uncertainties that could cause our actual results to differ materially from those reflected in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in our Annual Report on2021 Form 10-K for the year ended December 31, 2020,2021, which was filed with the SEC on March 31, 2021,April 8, 2022, and the risks discussed under the caption “Risk Factors” included in our definitive Proxy Statement on Schedule 14A filed with the SEC on July 1, 2021,May 2, 2022, and this Quarterly Report on Form 10-Q. Given these risks and uncertainties, readers are cautioned not to place undue reliance on forward-looking statements. We undertake no obligation to publicly update or revise or any forward-looking statements, except as required by law.


Item 3.    Quantitative and Qualitative Disclosure About Market Risk.

Risk.

This item is not applicable as we are currently considered a smaller reporting company.

Item 4.     Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 (the “Exchange Act”) is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and

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communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure.

Our management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of September 30, 2021.March 31, 2022. Based on this evaluation of disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act), our Chief Executive Officer and Chief Financial Officer concluded that the material weaknesses identified in the 2021 Form 10-K were under ongoing remediation and therefore continue to exist, and as such the Company’s disclosure controls and procedures were not effective as of September 30, 2021.

March 31, 2022.The material weaknesses existing in our internal control over financial reporting related to:
Information technology general controls particularly as such controls related to user access, program change management, and ineffective complementary user-organization controls, which limited management’s ability to rely on technology dependent controls relevant to the preparation of our financial statements.

Controls over the period end close process, including the review and approval process of journal entries, balance sheet account reconciliations, segregation of duties conflicts, and consolidation of intercompany entries.

Documentation and design of controls over the recording and reconciliation of inventory.
Review of key assumptions and estimates related to purchase accounting for significant acquisitions.
The control environment, risk assessment, control activities, information and communication, and monitoring components of the Company’s internal control framework such that internal control weaknesses were not detected, communicated, addressed with mitigating control activities, or remediated in a timely manner.
As set forth below, management has taken and will continue to take steps to remediate the identified material weaknesses identified. Notwithstanding these material weaknesses, we have performed additional analyses and procedures to enable management to conclude that our consolidated financial statements included in this Form 10-Q fairly present in all material respects our financial condition and results of operations as of and for the periods presented.
Management’s Remediation Plan
In response to the material weaknesses discussed above, we plan to continue efforts already underway to remediate internal control over financial reporting, which include the following:
In February 2022, we hired a new Chief Financial Officer.
We have engaged third-party resources to support our internal control testing and remediation efforts and act as subject matter experts, and we intend to bring in additional resources to oversee remediation efforts.
We are in the process of hiring a Head of Internal Audit, a senior level position reporting directly to the Audit Committee, to implement and oversee a newly established Internal Audit department.
We are in the process of hiring other key accounting and financial reporting positions, including a Director of Financial Reporting, to augment our accounting staff as needed. We believe these additional accounting personnel will enhance our compliance and oversight regarding internal control over financial reporting.
We are in the process of conducting a risk assessment over our internal control environment, and we are reviewing and prioritizing individual control deficiencies for remediation, including those which aggregated to the above material weaknesses.
We are in the process of documenting and executing remediation action items, including expansion of mitigating controls where appropriate.
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We are exploring tools to enhance and centralize general information technology components.
Management and our Audit Committee will monitor these specific remedial measures and the effectiveness of our overall control environment. The material weaknesses will not be considered remediated, however, until the applicable controls operate for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively. We can provide no assurance as to when the remediation of these material weaknesses will be completed to provide for an effective control environment.
Changes in Internal Control Over Financial Reporting

On August 31, 2021, the Company completed the RideNow Transaction. In accordance with the general guidance issued by the staff of the SEC, the RideNow Entities will be excluded from the scope of management’s report on internal control over financial reporting for the year ending December 31, 2021. As part of the ongoing integration of the RideNow Entities, weWe are in the process of incorporating the controls and related procedures of the acquired RideNow Entities.and Freedom entities. Other than incorporating the RideNow Entities’ controls and procedures of these acquired entities and addressing the remediation actions described above, there were no changes in our internal control over financial reporting (as defined in RulesRule 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the quarter ended September 30, 2021March 31, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

We have performed additional analyses and other procedures to enable management to conclude that our condensed consolidated financial statements included in this report fairly, in all material respects, our financial condition and results of operations as of and for the three and nine-months ended September 30, 2021.

Limitations on Effectiveness of Controls and Procedures


In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that require management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.


PART II - OTHER INFORMATION

Item 1.     Legal Proceedings.

We are not a party to any material legal proceedings as set forth in Item 103 of Regulation S-K, other than ordinary routine litigation incidental to our business.

On July 29, 2021, William Miller (the “Plaintiff”) filed a Complaint against the Company and its Board (collectively, the “Defendants”).  Plaintiff alleged violations of Sections 14(a) and 20(a) of the Exchange Act, 15 U.S.C. §§ 78n(a) and 78t(a), and Rule 14a-9 promulgated thereunder, 17 C.F.R. § 240.14a-9, in connection with the RideNow Transaction. The Plaintiff sought injunctive relief preliminarily and permanently enjoining Defendants from proceeding with, consummating, or closing the RideNow Transaction and any vote on the RideNow Transaction, unless and until Defendants disclosed and disseminate additional disclosures to Company shareholders. Plaintiff also sought rescission and rescissory damages if the RideNow Transaction closes, attorneys’ fees and costs, as well as a declaration that Defendants violated Sections 14(a) and 20(a) of the Exchange Act, and Rule 14a-9 promulgated thereunder. On July 30, 2021, the Company’s shareholders approved the issuance of the shares of Class B common stock in connection with the RideNow Transaction and related proposals. The Plaintiff did not serve Defendants with the Complaint and, on October 13, 2021, the Plaintiff voluntarily dismissed the Complaint without prejudice.

Item 1A.

Item1A.     Risk Factors.

Our business, financial condition, operating results, and cash flows may be impacted by a number of factors, many of which are beyond our control, including those set forth in our 2021 Form 10-K for the year ended December 31, 2021. There have been no material changes to the Risk Factorsrisk factors previously disclosed in our Annual Report on2021 Form 10-K, for the year ended December 31, 2020, except for the risks relating to the RideNow Transaction, which are discussed in our definitive Proxy Statement on Schedule 14A filed with the SEC on July 1, 2021, and as set forth below.

Risks Related to Covid-19 and Economic Activity

The Covid-19 pandemic and associated impacts on economic activity may have material adverse effects on our business, resultsoccurrence of operations, financial condition, and cash flows.

The onsetany of the Covid-19 pandemic in 2020 and associated impacts on economic activity, including lower new vehicle production due to manufacturing slowdowns, computer chip shortages, and logistic/transportation challenges, had adverse effects on our results of operations and financial condition during the nine months ended September 30, 2021 and September 30, 2020. We expect these conditions to continue through the fourth quarter of 2021. The effect of these Demand/Supply Imbalances required that we adjust our inventory management to align with market conditions, resulting in lower levels of inventory and lower unit sales during the period. The Covid-19 pandemic and associated impacts on economic activity may have material adverse effects on our business, results of operations, financial condition, and cash flows, and we can provide no assurance as to the duration of the adverse impacts of Covid-19 and the Demand/Supply Imbalances on our business, operation, or financial results.

Risks Related to the Combined Company following the RideNow Transaction

RumbleOn may experience difficulties integrating RideNow’s businesses.

Achieving the anticipated benefits of the RideNow Transaction will depend in significant part upon RumbleOn integrating the RideNow Entities’ businesses, operations, processes, and systems in an efficient and effective manner. The actual integration may result in additional and unforeseen expenses, and the anticipated benefits of the integration may not be realized. The companies may not be able to accomplish the integration process smoothly, successfully, or on a timely basis. The necessity of coordinating geographically separated organizations, systems of controls, and facilities and addressing possible differences in business backgrounds, corporate cultures, and management philosophies may increase the difficulties of integration. The companies operate numerous systems and controls, including those involving management information, accounting and finance, legal and regulatory compliance, inventory intake and control, sales, billing, employee benefits, and payroll. The integration of operations following the RideNow Transaction requires the dedication of significant management and external resources, which may temporarily distract management’s attention from the day-to-day business of the combined company and be costly. Employee uncertainty and lack of focus during the integration process may also disrupt the business and results of the combined company. Any inability of management to successfully and timely integrate the companies could have a material adverse effect on the business and results of operations of the combined company.

The RideNow Entities were not subject to Sarbanes-Oxley Act of 2002 (“Sarbanes-Oxley Act”) regulations and, therefore, they may lack the internal controls of a public company, which could ultimately affect our ability to ensure compliance with the requirements of Section 404 of the Sarbanes-Oxley Act.

The RideNow Entities were not previously subject to Sarbanes-Oxley Act regulations and accordingly were not required to establish and maintain an internal control infrastructure meeting the standards promulgated under the Sarbanes-Oxley Act. Our assessment of our internal control over financial reporting as of September 30, 2021 did not include the internal control structure of the RideNow Entities, which were acquired during our quarterly period ended September 30, 2021.

Although our management will continue to review and evaluate the effectiveness of our internal control over financial reporting in light of the RideNow Transaction, we cannot provide any assurance that there will be no significant deficiencies or material weaknesses in the internal control environment of the RideNow Entities. Any significant deficiencies or material weaknesses in the internal control environment of the RideNow Entities may cause significant deficiencies or material weaknesses in our internal control over financial reporting, which could have a material adverse effect on our business and our ability to comply with Section 404 of the Sarbanes-Oxley Act.


actual results.

If we are unable to maintain effective internal control over financial reporting, we may fail to prevent or detect material misstatements in our financial statements, in which case investors may lose confidence in the accuracy and completeness of our financial statements.

We are in the process of integrating our internal control over financial reporting and our other control environments with those of the RideNow Entities. In the course of integration, we may encounter difficulties and unanticipated issues combining our respective accounting systems due to the complexity of our financial reporting processes. We may also identify errors or misstatements that could require accounting adjustments. If we are unable to integrate and maintain effective internal control over financial reporting of the combined company, timely or at all, we may fail to prevent or detect material misstatements in our financial statements, in which case investors may lose confidence in the accuracy and completeness of our financial reports and the market price of our securities may decline.

Item 2.     Unregistered Sales of Equity Securities and Use of Proceeds.

None.

As of September 30, 2021, the Audit Committee approved the issuance of 154,731 shares of the Company’s Class B common stock as a gift of a death benefit to the estate of Steven R. Berrard, the Company’s former Chief Financial Officer and a director, or as instructed by the estate of Mr. Berrard. These shares were issued in lieu of restricted stock units that Mr. Berrard would have received in connection with the consummation of the RideNow Transaction and in recognition of Mr. Berrard’s significant contributions to the RideNow Transaction. These shares were issued in reliance on the exemption from registration provided by Section 4(a)(2) of the Securities Act.

Item 3.     Defaults Upon Senior Securities.

None.

None.

Item 4.     Mine Safety Disclosures.

Not Applicable.

Item 5.     Other Information.

None.


None.

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Item 6.     Exhibits.

Exhibit No.Description
2.1Exhibit NumberDescription
First Amendment to Plan of Merger and EquityMembership Interest Purchase Agreement, dated July 20, 2021 (incorporatedFebruary 18, 2022. (Incorporated by reference to Exhibit 2.12.2 to the Company’s Current Report on Form 8-K, filed with the SEC on July 27, 2021)February 22, 2022).
3.1Amendment to the Amended Bylaws of RumbleOn, Inc.,Loan and Security Agreement, dated August 31, 2021 (incorporatedFebruary 4, 2022. (Incorporated by reference to Exhibit 3.110.1 to the Company’s Current Report on Form 8-K, filed with the SEC on SeptemberFebruary 7, 2021)2022).
3.2Certificate of Amendment (incorporatedPurchase and Sale Agreement, dated February 4, 2022. (Incorporated by reference to Exhibit 3.1 to the Company’s Quarterly Report on Form 10-Q filed with the SEC on August 4, 2021).
4.1Form of Warrant (incorporated by reference to Exhibit 4.110.2 to the Company’s Current Report on Form 8-K, filed with the SEC on SeptemberFebruary 7, 2021)2022).
10.1Indemnity Agreement, dated February 4, 2022. (Incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K, filed on February 7, 2022).
Consent and Amendment No. 3 to WarrantTerm Loan Agreement, dated February 18, 2022 (Incorporated by reference to Purchase Class B Common Stock,Exhibit 10.1 to the Company’s Current Report on Form 8-K, filed on February 22, 2022).
#Executive Employment Agreement, dated July 15, 2021February 1, 2022, between Narinder Sahai and RumbleOn, Inc. (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on July 16, 2021)February 1, 2022).
10.2Fourth Amendment to RumbleOn, Inc. 2017 Stock Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed with the SEC on August 4, 2021).
10.3Credit Agreement, dated August 31, 2021 (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.4First Supplemental Indenture, dated August 31, 2021 (incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.5+Executive Employment Agreement, dated August 31, 2021, between Marshall Chesrown and RumbleOn, Inc. (incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.6+Executive Employment Agreement, dated August 31, 2021, between William Coulter and RumbleOn, Inc. (incorporated by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.7+Executive Employment Agreement, dated August 31, 2021, between Mark Tkach and RumbleOn, Inc. (incorporated by reference to Exhibit 10.5 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.8+Executive Employment Agreement, dated August 31, 2021, between Peter Levy and RumbleOn, Inc. (incorporated by reference to Exhibit 10.6 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.9+Executive Employment Agreement, dated August 31, 2021, between Beverley Rath and RumbleOn, Inc. (incorporated by reference to Exhibit 10.7 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
31.1Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
Certifications of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
Certifications of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
101.INSInline XBRL Instance Document.*Document*
101.SCHInline XBRL Taxonomy Extension Schema Document.*Schema*
101.CALInline XBRL Taxonomy Extension Calculation Linkbase Document.*Linkbase*
101.DEFInline XBRL Taxonomy Extension Definition Linkbase Document.*Linkbase*
101.LABInline XBRL Taxonomy Extension Label Linkbase Document.*Linkbase*
101.PREInline XBRL Taxonomy Extension Presentation Linkbase Document.*
104Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101).*Linkbase*

*Filed herewith.
**Furnished herewith.
+Management Compensatory Plan


*    Filed herewith.

**    Furnished herewith.
#    Management Compensatory Plan

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SIGNATURES

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

RUMBLEON, INC.
Date: November 15, 2021May 10, 2022By:/s/ Marshall Chesrown
Marshall Chesrown
Chairman of the Board of Directors and Chief Executive Officer
(Principal Executive Officer)
Date: November 15, 2021May 10, 2022By:/s/ Beverley RathNarinder Sahai
Beverley RathNarinder Sahai
Interim Chief Financial Officer and Controller
(Principal Financial Officer and Principal Accounting Officer)

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