Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
7. Commitments and Contingencies
Lease Obligations– The Company leases office space a corporate apartment, office furniture and equipment under various operating lease agreements.
The Company leasesagreements, including an office for its headquarters, in Illinois, as well as office spaces for its events business, sales and administrative offices under non-cancelable lease arrangements that provide for payments on a graduated basis with various expiration dates.
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
Rent expense, amounting to approximately $258,000$203,000 and $383,000$241,000 for the three months ended SeptemberJune 30, 20162017 and 2015,2016, respectively, and approximately $808,000$407,000 and $1,083,000$550,000 for the ninesix months ended SeptemberJune 30, 20162017 and 2015,2016, respectively, is included in general and administrative expense in the condensed consolidated statements of operations and comprehensive loss. Included in rent expense is sublease income of approximately $93,000$96,000 and $90,000 for the three months ended SeptemberJune 30, 20162017 and 2015,2016, respectively, and approximately $279,000$192,000 and $255,000$180,000 for the ninesix months ended SeptemberJune 30, 20162017 and 2015,2016, respectively.
During the nine months ended September 30, 2016, the Company recorded a gain on lease cancellation of approximately $424,000 related to the closing of its Los Angeles, CA office in general and administrative expenses in the accompanying condensed consolidated statements of operations and comprehensive loss.
Legal Proceedings
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to an action captioned LinkedIn Corp. v. NAPW, Inc. and Professional Diversity Network, Inc., No. 16-CV-299784 (Santa Clara Superior Ct.). The complaint was filed on September 12, 2016. LinkedIn Corp. (“LinkedIn”), the plaintiff, seeks payment of outstanding amountshas previously disclosed that it claims are owed under a marketing agreement between LinkedIn and NAPW. The Company has prepared but has not yet filed a counterclaim. LinkedIn has agreed to postpone the deadline for the Company to file a responsive pleading to January 5, 2017. The parties have also agreed to mediate their respective claims, with a mediation currently scheduled for December 20, 2016. The case is in its preliminary stages and it is uncertain whether or not its outcome is likely to have a material impact on the Company’s financial position.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned Gauri Ramnath, et al. v. Professional Diversity Network, Inc., et al., No. BC604153 (Los Angeles Superior Ct.), a putative class action filed in January 2016 alleging violations of various California Labor Code (wage & hour) sections. The plaintiffs seek unspecified damages. The complaint was filed in December 2015 andDuring the first quarter of 2016, the Company has answered. On April 28,executed a settlement agreement, subject to later Court approval, in which the Company agreed in principle to pay $500,000 for a global settlement of the class action. During the first quarter of 2016, the parties entered intoCompany also recorded a mutuallitigation settlement agreement and release, on behalf of all putative class participants,expense in the amount of $500,000. SuchOn November 28, 2016, the Court approved the proposed settlement. In December of 2016 the Company paid the settlement amount is recorded in accrued expenses in the accompanying condensed consolidated balance sheetCourt’s fund and the third-party administrator began distributing payments to class members. On August 2, 2017, the Court notified the parties that the case is “reported as of September 30, 2016. The parties’ agreement and its amount are subject to Court and state agency approval.complete without the need for a further status conference”. The Company has been notified thatexpects a formal dismissal order in the Court will hold a hearing to consider final approval on November 28, 2016. The Company anticipates that, if the global settlement is approved, it will have to fund the settlement in late Fourth Quarter of 2016 or early First Quarter of 2017.near future.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to an administrative action before the National Labor Relations Boarda proceeding captioned as In re Professional Diversity Network, Cases 31-CA-159810 and 31-CA-162904 (NLRB)(“NLRB”), filed with the National Labor Relations Board in June 2015 and alleging violations of the National Labor Relations Act against the Company and its wholly-owned subsidiary, NAPW, Inc., where employee was allegedly terminated for asserting “union organizing” rights. While the Company disputes that any rights were impacted, the NLRB has issued its preliminary order requiring the Company to take certain remedial actions in the form of posting notices and revising certain policies. The NLRB’s order was recently affirmed by the U.S. Court of Appeals for the Ninth Circuit and the Company is currently working with the agencyNLRB to comply withcarry out the effects of its order. The NLRB order.is expected to levy a make-whole remedy to the subject employee. The Company does not anticipate that its outcome willexpect the resolution of this matter to have a material negative impact on the Company’sits financial position.condition.
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
The Company is a party to an administrative action before the Equal Employment Opportunity Commissiona proceeding captioned as Paul Sutcliffe v. Professional Diversity Network, Inc., No. 533-2016-00033 (EEOC), filed with the Equal Employment Opportunity Commission (“EEOC”) in April 2016 and alleging violations of Title VII and the Age Discrimination in Employment Act, where employee was allegedly terminated due to his race (Caucasian) and his age (over 40). The EEOC has not yet notified the Company that it has issued a preliminary finding thatright-to-sue letter, and the Company discriminated against the complainant. complainant has not yet filed a lawsuit.
The Company is currently weighing its appellate options, but does not anticipate that this case will have a material impactparty to a proceeding captioned Wei Aniton v. Professional Diversity Network, Inc., No. 440-2017-04717 (EEOC), filed with the Equal Employment Opportunity Commission (“EEOC”) on July 6, 2017 and alleging violations of Title VII and the Company’s financial position.
On November 4, 2016,Equal Pay Act of 1963, where employee alleges she was discriminated by the Company entered into a Confidential Settlementdue to her race and Mutual Release of All Claims (the “Release”) with Matthew B. Proman (“Proman”), pursuant to which theher sex and was paid less than similarly situated white males. The Company agreed among other things that (i) it would pay Proman $300,000 at the closing of the Share Issuance, (ii) the Separation Agreement and Mutual Release of All Claims, dated July 16, 2015 between Proman and the Company (the “Separation Agreement”) would be terminated as of November 4, 2016, and (iii) the Seller Promissory Noteis in the principal amountprocess of $445,000 dated September 24, 2014 in favor of Proman (the “Promissory Note”) would be terminated as of November 4, 2016. The Company also agreed that notwithstanding the termination of the Separation Agreement pursuantproviding a response to the Release, Proman’s co-sale right would be preserved and he would continue to hold the options and warrants he held as of November 4, 2016. On November 7, 2016, the Company paid Proman $300,000 pursuant to the Release.
EEOC.
General Legal Matters
From time to time, the Company is involved in legal matters arising in the ordinary course of business. While the Company believes that such matters are currently not material, there can be no assurance that matters arising in the ordinary course of business for which the Company is, or could be, involved in litigation, will not have a material adverse effect on its business, financial condition or results of operations.
8.7. CFL Transaction
On August 12, 2016,January 13, 2017, the Company entered into a stock purchase agreement (the “Purchase Agreement”), with Cosmic Forward Limited, a Republic of Seychelles company wholly-owned by a group of Chinese investorsLtd. (“CFL”). Pursuant, pursuant to the Purchase Agreement,which, the Company agreed to issue and sell to CFL (the “Share Issuance and Sale”“Second Share Issuance”), and CFL agreed to purchase, at a price of $9.60 per share (the “Per Share Price”), upon the terms and subject to the conditions set forth in the Purchase Agreement, a number of312,500 shares of the Company’s common stock, par value $0.01 per share (the “Common Stock”), such thatstock. On January 18, 2017, the Company consummated the Second Share Issuance. As a result of the completion of the Second Share Issuance, as of January 18, 2017, CFL will hold sharesbeneficially owned 54.64% of Common Stock equal to approximately 51% of the Company’s outstanding shares of Common Stock, determinedcommon stock, on a fully-diluted basis,fully diluted basis.
The Company received total gross proceeds of $3,000,000 from the Second Share Issuance, or approximately $2,821,000 in net proceeds after giving effectpayment of transaction-related expenses. The Company retained Aegis Capital Corp. (“Aegis”) as the exclusive placement agent in connection with the transaction. Aegis received a cash placement fee of $144,000 in connection with the transaction. The Company accounted for the fee paid to the consummationAegis as a cost of the transactions contemplated by the Purchase Agreement, including the Tender Offer described below (the “CFL Transaction”).
Pursuanttransaction resulting in a charge directly to a co-sale right, an existing shareholder of the Company would have the right to sell up to 205,925 shares of Common Stock to CFL as of the date of the Purchase Agreement (the “Co-Sale Right”), and such Co-Sale Right, to the extent exercised, would reduce the number of shares of Common Stock to be purchased by CFL directly from the Company. The Company also commenced a partial issuer tender offer to purchase up to 312,500 shares of Common Stock (the “Tender Offer”). The number of shares of Common Stock that CFL agreed to purchase was that amount that would allow it to hold 51% of the outstanding shares of Common Stock, determined on a fully-diluted basis, after giving effect to the number of shares of Common Stock (if any) the Company purchases in the Tender Offer, and any shares sold to CFL pursuant to the co-sale right (collectively, the “Common Shares”). The parties agreed that, if, immediately following the consummation of the Tender Offer and after giving effect to the purchase by the Company of all shares of Common Stock validly tendered and not withdrawn in the Tender Offer, the Common Shares amount to less than 51% of the then-outstanding shares of Common Stock, determined on a fully-diluted basis, then CFL shall have an option (the “Call Option”) to purchase, at a price per share equal to the Per Share Price, such additional number of shares of Common Stock (the “Call Option Shares”) as are necessary for the previously issued Common Shares plus the Call Option Shares to equal 51% of the then-outstanding shares of Common Stock determined on a fully-diluted basis, taking into account the issuance of the Call Option Shares.
Pursuant to the terms of the Escrow Agreement, dated as of August 12, 2016 (the “Escrow Agreement”), by and among the Company, CFL and Wilmington Trust, N.A., as escrow agent (the “Escrow Agent”), CFL deposited approximately $1.7 million (the “Escrow Amount”) into an escrow account with the Escrow Agent as security for CFL’s potential termination fee obligations under the Purchase Agreement described below. The Escrow Amount was being held by the Escrow Agent in accordance with, and was released pursuant to the terms and subject to the conditions set forth in, the Escrow Agreement.stockholders’ equity.
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
Stock Options
The following table summarizes the Company’s stock option activity for the ninesix months ended SeptemberJune 30, 2016:2017:
| | Number of Options | | | Weighted Average Exercise Price | | | Weighted Average Remaining Contractual Life (in Years) | | | Aggregate Intrinsic Value | | | Number of Options | | | Weighted Average Exercise Price | | | Weighted Average Remaining Contractual Life (in Years) | | | Aggregate Intrinsic Value | |
Outstanding - December 31, 2015 | | | 19,653 | | | $ | 30.00 | | | | 8.0 | | | $ | - | | |
Outstanding - December 31, 2016 | | | | 69,950 | | | $ | 12.07 | | | | 9.0 | | | $ | 156,975 | |
Granted | | | 57,500 | | | | 8.19 | | | | | | | | | | | | 240,000 | | | | 10.72 | | | | | | | | | |
Exercised | | | - | | | | - | | | | | | | | | | | | - | | | | - | | | | | | | | | |
Forfeited/Canceled/Expired | | | (4,287 | ) | | | (31.81 | ) | | | | | | | | | | | (5,886 | ) | | | (32.63 | ) | | | | | | | | |
Outstanding – September 30, 2016 | | | 72,866 | | | $ | 12.69 | | | | 9.5 | | | $ | - | | |
Outstanding – June 30, 2017 | | | | 304,064 | | | $ | 10.61 | | | | 9.5 | | | $ | - | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
Exercisable – September 30, 2016 | | | 30,264 | | | $ | 16.29 | | | | 9.2 | | | $ | - | | |
Exercisable – June 30, 2017 | | | | 124,897 | | | $ | 10.83 | | | | 9.4 | | | $ | - | |
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
A summary of the changes in the Company’s unvested stock options is as follows:
| | Number of Options | | | Weighted Average Grant Date Fair Value | |
Unvested - December 31, 2015 | | | 13,571 | | | $ | 13.76 | |
Granted | | | 57,500 | | | | 4.01 | |
Vested | | | (27,552 | ) | | | (7.07 | ) |
Forfeited/Canceled/Expired | | | (917 | ) | | | (13.83 | ) |
Unvested – September 30, 2016 | | | 42,602 | | | $ | 4.93 | |
As discussed in Note 9,8, the Company granted 57,500210,000 and 30,000 stock options to Ms. ButkevichMessrs. Wang and Xiao, respectively, in connection with her Employment Agreement.their employment agreements. These options had aan aggregate fair value of $230,575,$1,060,800, using the Black-Scholes option-pricing model with the following assumptions:
Risk-free interest rate | | | 1.142.13 | % |
Expected dividend yield | | | 0.00 | % |
Expected volatility | | | 53.9641.78 | % |
Expected term | | 5.5 years | |
The options are exercisable at an exercise price of $8.19$10.72 per share over a ten-year term and vest over three years.two years, with one-third vested upon grant. The Company recorded $77,000$88,000 and $471,000 as compensation expense during the three and ninesix months ended SeptemberJune 30, 20162017, respectively, pertaining to this grant.these grants.
The Company recorded Total non-cash compensation expense offor grants recorded by the Company amounted to approximately $90,000$114,000 and $31,000$15,000 for the three months ended SeptemberJune 30, 20162017 and 2015,2016, respectively, and approximately $135,000$530,000 and $74,000$44,000 for the ninesix months ended SeptemberJune 30, 2017 and 2016, respectively, as a component of general and 2015, respectively,administrative expenses in the accompanying condensed consolidated statements of operations and comprehensive loss pertaining to stock options.
Total unrecognized compensation expense related to unvested stock options at SeptemberJune 30, 20162017 amounts to approximately $182,000$666,000 and is expected to be recognized over a remaining weighted average period of 1.41.6 years.
Warrants
The following table summarizes the Company’s warrant activity for the nine months ended September 30, 2016:
| | Number of Warrants | | | Weighted Average Exercise Price | | | Weighted Average Remaining Contractual Life (in Years) | | | Aggregate Intrinsic Value | |
Outstanding – December 31, 2015 | | | 45,314 | | | $ | 66.72 | | | | 3.5 | | | $ | - | |
Granted | | | 468,750 | | | | 6.80 | | | | | | | | | |
Exercised | | | - | | | | - | | | | | | | | | |
Forfeited/Canceled/Expired | | | - | | | | - | | | | | | | | | |
Outstanding – September 30, 2016 | | | 514,064 | | | $ | 12.09 | | | | 4.7 | | | $ | 2,127,813 | |
| | | | | | | | | | | | | | | | |
Exercisable – September 30, 2016 | | | 389,064 | | | $ | 9.54 | | | | 4.5 | | | $ | 2,127,813 | |
As discussed in Note 6, onof June 30, 2017, there were 170,314 warrants outstanding and exercisable, with a weighted average exercise price of $32.44 per share. The weighted average remaining contractual life of the warrants at June 30, 2017 and December 31, 2016 was 3.8 and 4.3 years, respectively, and the aggregate intrinsic value was $0.
The Company granteddid not grant any warrants to purchase 468,750 shares of common stock. The fair value ofstock during the warrants issued of $783,458 has been recorded as a direct deduction fromsix months ended June 30, 2017.
No compensation cost was recognized for the carrying amount of Master Credit Facility.three and six months ended June 30, 2017 and 2016 pertaining to warrants.
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
Restricted Stock and Restricted Stock Units
On June 26, 2017, the Company granted 15,544 restricted stock units (“RSUs”) to certain Board members. The RSUs vest 100% on June 28, 2018, subject to continued service on the vesting date. The RSUs have no voting or dividend rights. The fair value of the common stock on the date of grant was $7.72 per share, based upon the closing market price on the grant date. The aggregate grant date fair value of the combined awards amounted to $120,000.
A summary of the changes inrestricted stock award activity for the Company’s unvested warrantssix months ended June 30, 2017 is as follows:
| | Number of Warrants | | | Weighted Average Grant Date Fair Value | |
Unvested – December 31, 2015 | | | - | | | $ | - | |
Granted | | | 468,750 | | | | 1.67 | |
Vested | | | (468,750 | ) | | | (1.67 | ) |
Forfeited/Canceled/Expired | | | - | | | | - | |
Unvested – September 30, 2016 | | | - | | | $ | - | |
On November 7, 2016, warrants to purchase an aggregate of 343,750 shares of common stock were exercised for an aggregate exercise price of $687,500.
| | Number of Shares | |
| | | |
Unvested Outstanding at December 31, 2016 | | | 2,778 | |
Granted | | | 15,544 | |
Forfeited | | | - | |
Vested | | | - | |
Unvested Outstanding at June 30, 2017 | | | 18,322 | |
Restricted Stock
As of September 30, 2016 and December 31, 2015, there were 5,556 shares of unvested restricted stock outstanding.
The Company recorded non-cash compensation expense of approximately $28,000 and $83,000 for the three months ended SeptemberJune 30, 2017 and 2016, and 2015, respectively, and approximately $83,000 and $277,000$55,000 for the ninesix months ended SeptemberJune 30, 20162017 and 2015, respectively, pertaining to restricted stock.2016.
Total unrecognized compensation expense related to unvested restricted stock and unvested restricted stock units at SeptemberJune 30, 20162017 amounts to approximately $129,000$166,000 and is expected to be recognized over a weighted average period of 1.20.9 years.
12. Fair Value of Financial Instruments
Financial instruments, including cash and cash equivalents, short-term investments, accounts payable and accrued liabilities, are carried at historical cost. Management believes that the recorded amounts approximate fair value due to the short-term nature of these instruments.
The Company measures the fair value of financial assets and liabilities based on the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. The Company maximizes the use of observable inputs and minimizes the use of unobservable inputs when measuring fair value. The Company uses three levels of inputs that may be used to measure fair value:
Level 1 — quoted prices in active markets for identical assets or liabilities
Level 2 — quoted prices for similar assets and liabilities in active markets or inputs that are observable
Level 3 — inputs that are unobservable (for example cash flow modeling inputs based on assumptions)
Level 3 liabilities are valued using unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the derivative liabilities. For fair value measurements categorized within Level 3 of the fair value hierarchy, the Company’s accounting and finance department, who report to the Chief Financial Officer, determine its valuation policies and procedures. The development and determination of the unobservable inputs for Level 3 fair value measurements and fair value calculations are the responsibility of the Company’s accounting and finance department and are approved by the Chief Financial Officer.
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
Level 3 Valuation Techniques:
Level 3 financial liabilities consist of warrant liabilities for which there is no current market for these securities such that the determination of fair value requires significant judgment or estimation. Changes in fair value measurements categorized within Level 3 of the fair value hierarchy are analyzed each period based on changes in estimates or assumptions and recorded as appropriate.
The Company uses the Monte Carlo model to value Level 3 financial liabilities at inception and on subsequent valuation dates. This model is a discrete-time model that allows for sources of uncertainty and simulates the movements of the underlying asset and calculates the resulting derivative value for each trial. Such simulations are performed for a number of trials and the average value across all trials is determined in order to arrive at the concluded value of such derivative. The model incorporates transaction details such as the Company’s stock price, contractual terms, maturity, and risk free rates, as well as volatility. A significant decrease in the volatility or a significant decrease in the Company’s stock price, in isolation, would result in a significantly lower fair value measurement. Changes in the values of the derivative liabilities are recorded in “change in fair value of warrant liability” in the Company’s condensed consolidated statements of operations and comprehensive loss.
As of September 30, 2016 and December 31, 2015, there were no transfers in or out of Level 3 from other levels in the fair value hierarchy.
The warrant liability was valued using the Monte Carlo model and the following assumptions:
| | August 10, | | | June 30, | |
| | 2016 | | | 2016 | |
Strike price | | $ | 2.00 | | | $ | 2.00 | |
Market price | | $ | 6.08 | | | $ | 3.20 | |
Expected life | | 5 years | | | 5 years | |
Risk-free interest rate | | | 1.07 | % | | | 1.01 | % |
Dividend yield | | | 0.00 | % | | | 0.00 | % |
Volatility | | | 100 | % | | | 100 | % |
The following table sets forth a summary of the changes in the fair value of the Level 3 financial liabilities that are measured at fair value on a recurring basis:
Balance – January 1, 2016 | | $ | - | |
Initial value of derivative liability | | | 380,000 | |
Change in fair value of derivative liability | | | 401,000 | |
Reclassification of derivative liability to additional paid in capital | | | (781,000 | ) |
Balance – September 30, 2016 | | $ | - | |
As discussed in Note 6, on August 10, 2016, the Company entered into an Amendment with White Winston pursuant to which the Company agreed that the Pro Rata Warrant would be fully exercisable, notwithstanding the pro rata formula set forth in the warrant. Accordingly, as the derivative liability was eliminated on August 10, 2016, the Company reclassified $781,000 to additional paid in capital.
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
13.11. Segment Information
TheBeginning in January 2017, the Company operates in threethe following segments: (A) United States: (i) PDN Network, (ii) NAPW Network and (iii) Noble Voice operations, and (B) China Operations. The segments are categorized based on their business activities and organization. Prior to January 2017, the Company operated solely in the United States in the following segments: (i) PDN Network, (2)(ii) NAPW Network and (3)(iii) Noble Voice operations, which are based on its business activities and organization.operations. The following tables present key financial information of the Company’s reportable segments as of and for the three and ninesix months ended SeptemberJune 30, 20162017 and 2015:2016:
| | Three Months Ended September 30, 2016 | |
| | PDN Network | | | NAPW Network | | | Noble Voice | | | Consolidated | |
| | | | | | | | | | | | |
Membership fees and related services | | $ | - | | | $ | 3,748,334 | | | $ | - | | | $ | 3,748,334 | |
Lead generation | | | - | | | | - | | | | 1,554,370 | | | | 1,554,370 | |
Recruitment services | | | 954,887 | | | | - | | | | - | | | | 954,887 | |
Products sales and other | | | - | | | | 52,857 | | | | - | | | | 52,857 | |
Consumer advertising and marketing solutions | | | 49,719 | | | | - | | | | - | | | | 49,719 | |
Total revenues | | | 1,004,606 | | | | 3,801,191 | | | | 1,554,370 | | | | 6,360,167 | |
Loss from operations | | | (118,948 | ) | | | (894,361 | ) | | | (266,893 | ) | | | (1,280,202 | ) |
Depreciation and amortization | | | 33,471 | | | | 738,473 | | | | 47,950 | | | | 819,894 | |
Income tax expense (benefit) | | | (222,808 | ) | | | (289,767 | ) | | | (111,124 | ) | | | (623,699 | ) |
Capital expenditures | | | - | | | | - | | | | - | | | | - | |
Net loss | | | (512,771 | ) | | | (604,594 | ) | | | (155,769 | ) | | | (1,273,134 | ) |
| | Nine Months Ended September 30, 2016 | |
| | PDN Network | | | NAPW Network | | | Noble Voice | | | Consolidated | |
| | | | | | | | | | | | |
Membership fees and related services | | $ | - | | | $ | 13,047,652 | | | $ | - | | | $ | 13,047,652 | |
Lead generation | | | - | | | | - | | | | 4,489,919 | | | | 4,489,919 | |
Recruitment services | | | 2,295,556 | | | | - | | | | - | | | | 2,295,556 | |
Products sales and other | | | - | | | | 544,440 | | | | - | | | | 544,440 | |
Consumer advertising and marketing solutions | | | 176,771 | | | | - | | | | - | | | | 176,771 | |
Total revenues | | | 2,472,327 | | | | 13,592,092 | | | | 4,489,919 | | | | 20,554,338 | |
Loss from operations | | | (839,840 | ) | | | (2,173,251 | ) | | | (1,106,895 | ) | | | (4,119,986 | ) |
Depreciation and amortization | | | 130,121 | | | | 2,207,703 | | | | 160,312 | | | | 2,498,136 | |
Income benefit | | | (373,717 | ) | | | (557,439 | ) | | | (286,936 | ) | | | (1,218,092 | ) |
Capital expenditures | | | - | | | | - | | | | - | | | | - | |
Net loss | | | (1,083,270 | ) | | | (1,615,812 | ) | | | (819,959 | ) | | | (3,519,041 | ) |
| | At September 30, 2016 | |
Goodwill | | $ | 339,451 | | | $ | 19,861,739 | | | $ | - | | | $ | 20,201,190 | |
Intangible assets, net | | | 90,400 | | | | 9,482,806 | | | | 327,333 | | | | 9,900,539 | |
Total assets | | | 2,151,870 | | | | 32,410,397 | | | | 1,891,617 | | | | 36,453,884 | |
| | | Three Months Ended June 30, 2017 | |
| | Three Months Ended September 30, 2015 (Revised) | | | United States | | | | | | | |
| | PDN Network | | | NAPW Network | | | Noble Voice | | | Consolidated | | | PDN Network | | | NAPW Network | | | Noble Voice | | | China Operations | | | Consolidated | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | |
Membership fees and related services | | $ | - | | | $ | 5,652,873 | | | $ | - | | | $ | 5,652,873 | | | $ | - | | | $ | 2,444,797 | | | $ | - | | | $ | - | | | $ | 2,444,797 | |
Lead generation | | | - | | | | - | | | | 2,334,276 | | | | 2,334,276 | | | | - | | | | - | | | | 1,604,767 | | | | - | | | | 1,604,767 | |
Recruitment services | | | 830,250 | | | | - | | | | - | | | | 830,250 | | | | 624,103 | | | | - | | | | - | | | | - | | | | 624,103 | |
Products sales and other | | | - | | | | 330,769 | | | | - | | | | 330,769 | | | | - | | | | 26,573 | | | | - | | | | - | | | | 26,573 | |
Education and training | | | | - | | | | - | | | | - | | | | 505,490 | | | | 505,490 | |
Consumer advertising and marketing solutions | | | 73,011 | | | | - | | | | - | | | | 73,011 | | | | 58,327 | | | | - | | | | - | | | | - | | | | 58,327 | |
Total revenues | | | 903,261 | | | | 5,983,642 | | | | 2,334,276 | | | | 9,221,179 | | | | 682,430 | | | | 2,471,370 | | | | 1,604,767 | | | | 505,490 | | | | 5,264,057 | |
Loss from operations | | | (491,126 | ) | | | (27,995,556 | ) | | | (339,150 | ) | | | (28,825,832 | ) | | | (526,632 | ) | | | (11,251,687 | ) | | | (555,471 | ) | | | (93,111 | ) | | | (12,426,901 | ) |
Depreciation and amortization | | | 93,922 | | | | 786,148 | | | | 45,614 | | | | 925,684 | | | | 7,057 | | | | 741,191 | | | | 49,870 | | | | 2,665 | | | | 800,783 | |
Income tax benefit | | | 2,362,220 | | | | 543,018 | | | | 70,979 | | | | 2,976,217 | | |
Income tax expense (benefit) | | | | 107,852 | | | | (459,597 | ) | | | 16,153 | | | | (9,426 | ) | | | (345,018 | ) |
Net loss | | | | (626,546 | ) | | | (10,792,090 | ) | | | (571,624 | ) | | | (84,684 | ) | | | (12,074,944 | ) |
Capital expenditures | | | - | | | | - | | | | - | | | | - | | | | 1,593 | | | | 6,832 | | | | - | | | | 3,850 | | | | 12,275 | |
Net loss | | | (2,857,969 | ) | | | (28,538,574 | ) | | | (410,129 | ) | | | (31,806,672 | ) | |
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
| | Six Months Ended June 30, 2017 | |
| | United States | | | | | | | |
| | PDN Network | | | NAPW Network | | | Noble Voice | | | China Operations | | | Consolidated | |
| | | | | | | | | | | | | | | |
Membership fees and related services | | $ | - | | | $ | 5,260,293 | | | $ | - | | | $ | - | | | $ | 5,260,293 | |
Lead generation | | | - | | | | - | | | | 3,328,934 | | | | - | | | | 3,328,934 | |
Recruitment services | | | 1,282,647 | | | | - | | | | - | | | | - | | | | 1,282,647 | |
Products sales and other | | | - | | | | 72,941 | | | | - | | | | - | | | | 72,941 | |
Education and training | | | - | | | | - | | | | - | | | | 829,694 | | | | 829,694 | |
Consumer advertising and marketing solutions | | | 124,029 | | | | - | | | | - | | | | - | | | | 124,029 | |
Total revenues | | | 1,406,676 | | | | 5,333,234 | | | | 3,328,934 | | | | 829,694 | | | | 10,898,538 | |
Loss from operations | | | (1,752,853 | ) | | | (13,317,855 | ) | | | (1,000,969 | ) | | | (46,618 | ) | | | (16,118,295 | ) |
Depreciation and amortization | | | 53,886 | | | | 1,480,317 | | | | 99,745 | | | | 2,665 | | | | 1,636,613 | |
Income tax expense (benefit) | | | (108,133 | ) | | | (820,542 | ) | | | (61,672 | ) | | | 43,043 | | | | (947,304 | ) |
Net loss | | | (1,646,931 | ) | | | (12,497,313 | ) | | | (939,297 | ) | | | (92,984 | ) | | | (15,176,525 | ) |
Capital expenditures | | | 7,147 | | | | 10,646 | | | | 341 | | | | 35,704 | | | | 53,838 | |
| | Nine Months Ended September 30, 2015 (Revised) | |
| | PDN Network | | | NAPW Network | | | Noble Voice | | | Consolidated | |
| | | | | | | | | | | | |
Membership fees and related services | | $ | - | | | $ | 18,885,308 | | | $ | - | | | $ | 18,885,308 | |
Lead generation | | | - | | | | - | | | | 7,853,402 | | | | 7,853,402 | |
Recruitment services | | | 2,432,951 | | | | - | | | | - | | | | 2,432,951 | |
Products sales and other | | | - | | | | 631,198 | | | | - | | | | 631,198 | |
Consumer advertising and marketing solutions | | | 209,097 | | | | - | | | | - | | | | 209,097 | |
Total revenues | | | 2,642,048 | | | | 19,516,506 | | | | 7,853,402 | | | | 30,011,956 | |
Loss from operations | | | (1,727,721 | ) | | | (30,417,806 | ) | | | (818,410 | ) | | | (32,963,937 | ) |
Depreciation and amortization | | | 285,677 | | | | 2,308,361 | | | | 136,842 | | | | 2,730,880 | |
Income tax expense (benefit) | | | 1,895,588 | | | | (271,103 | ) | | | (115,090 | ) | | | 1,509,395 | |
Capital expenditures | | | - | | | | 50,216 | | | | 13,938 | | | | 64,154 | |
Net loss | | | (3,588,298 | ) | | | (30,146,703 | ) | | | (703,320 | ) | | | (34,438,321 | ) |
| | At December 31, 2015 | | | June 30, 2017 | |
Goodwill | | $ | 339,451 | | | $ | 19,861,739 | | | $ | - | | | $ | 20,201,190 | | | $ | 339,451 | | | $ | 9,941,434 | | | $ | - | | | $ | - | | | $ | 10,280,885 | |
Intangible assets, net | | | 90,400 | | | | 11,502,106 | | | | 459,333 | | | | 12,051,839 | | | | 90,400 | | | | 7,463,506 | | | | 195,333 | | | | - | | | | 7,749,239 | |
Total assets | | | 4,167,229 | | | | 34,985,831 | | | | 2,274,756 | | | | 41,427,816 | | | | 3,361,676 | | | | 19,352,949 | | | | 1,928,366 | | | | 2,882,877 | | | | 27,525,868 | |
14.
| | Three Months Ended June 30, 2016 | |
| | PDN Network | | | NAPW Network | | | Noble Voice | | | Consolidated | |
| | | | | | | | | | | | |
Membership fees and related services | | $ | - | | | $ | 4,259,144 | | | $ | - | | | $ | 4,259,144 | |
Lead generation | | | - | | | | - | | | | 1,415,958 | | | | 1,415,958 | |
Recruitment services | | | 717,360 | | | | - | | | | - | | | | 717,360 | |
Products sales and other | | | - | | | | 404,590 | | | | - | | | | 404,590 | |
Consumer advertising and marketing solutions | | | 53,976 | | | | - | | | | - | | | | 53,976 | |
Total revenues | | | 771,336 | | | | 4,663,734 | | | | 1,415,958 | | | | 6,851,028 | |
Loss from operations | | | (289,066 | ) | | | (232,145 | ) | | | (419,968 | ) | | | (941,179 | ) |
Depreciation and amortization | | | 47,318 | | | | 697,166 | | | | 66,748 | | | | 811,232 | |
Income tax expense (benefit) | | | 2,630 | | | | 18,059 | | | | (156,858 | ) | | | (136,169 | ) |
Net loss | | | (292,955 | ) | | | (250,204 | ) | | | (263,110 | ) | | | (806,269 | ) |
| | Six Months Ended June 30, 2016 | |
| | PDN Network | | | NAPW Network | | | Noble Voice | | | Consolidated | |
| | | | | | | | | | | | |
Membership fees and related services | | $ | - | | | $ | 9,299,318 | | | $ | - | | | $ | 9,299,318 | |
Lead generation | | | - | | | | - | | | | 2,935,549 | | | | 2,935,549 | |
Recruitment services | | | 1,340,669 | | | | - | | | | - | | | | 1,340,669 | |
Products sales and other | | | - | | | | 491,583 | | | | - | | | | 491,583 | |
Consumer advertising and marketing solutions | | | 127,052 | | | | - | | | | - | | | | 127,052 | |
Total revenues | | | 1,467,721 | | | | 9,790,901 | | | | 2,935,549 | | | | 14,194,171 | |
Loss from operations | | | (720,892 | ) | | | (1,278,890 | ) | | | (840,002 | ) | | | (2,839,784 | ) |
Depreciation and amortization | | | 96,650 | | | | 1,469,230 | | | | 112,362 | | | | 1,678,242 | |
Income benefit | | | (150,909 | ) | | | (267,672 | ) | | | (175,812 | ) | | | (594,393 | ) |
Net loss | | | (570,499 | ) | | | (1,011,218 | ) | | | (664,190 | ) | | | (2,245,907 | ) |
| | December 31, 2016 | |
Goodwill | | $ | 339,451 | | | $ | 19,861,739 | | | $ | - | | | $ | 20,201,190 | |
Intangible assets, net | | | 90,400 | | | | 8,809,706 | | | | 283,333 | | | | 9,183,439 | |
Total assets | | | 7,643,471 | | | | 31,457,958 | | | | 2,036,448 | | | | 41,137,877 | |
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
12. Subsequent Events
The Company evaluates subsequent events and transactions that occur after the balance sheet date up to the date that the condensed consolidated financial statements were issued for potential recognition or disclosure.
Settlement with Matthew Proman
On November 4, 2016, the Company entered into the Release with Matthew Proman (see Note 7).
Exercise of Pro Rata and Fixed $2.00 Warrant
On November 4, 2016, White Winston exercised the Pro Rata Warrant and the Fixed $2.00 Warrant, such that the Company issued to White Winston an aggregate of 343,750 shares of the Company’s common stock for aggregate proceeds of $687,500. The Company used these proceeds to pay down a portion ofdid not identify any subsequent events that would have required adjustment or disclosure in the outstanding Master Credit Facility.consolidated financial statements.
Payoff and Termination of Master Credit Facility
On November 7, 2016, in connection with the closing of the CFL Transaction described below, the Company (i) repaid in full amounts owed under the Master Credit Facility and (ii) terminated the Master Credit Facility and related agreements between the Company and White Winston, including the Board Representation Agreement. All security interest created under the Master Credit Facility were released upon repayment of the amounts due under and the termination of the Master Credit Facility.
Professional Diversity Network, Inc. |
Condensed Consolidated Notes to Financial Statements (Unaudited) |
CFL Share Issuance and Completion of the Tender Offer
On November 7, 2016, the Company consummated the issuance and sale of 1,777,417 shares of its common stock to CFL at a price of $9.60 per share, pursuant to the terms of the Purchase Agreement, dated August 12, 2016. In addition, on November 7, 2016, the Company completed the purchase of 312,500 shares of its common stock at a price of $9.60 per share, net to the seller in cash, pursuant to the Tender Offer. The Company received approximately $9,000,000 in net proceeds from the Share Issuance, after the payment for the shares repurchased in the Tender Offer, the repayment of all amounts outstanding under the Master Credit Facility and the payment of transaction-related expenses.
At the closing of the CFL Transaction, the Company entered into a Stockholders’ Agreement, dated November 7, 2016 (the “Stockholders’ Agreement”) with CFL and each of its shareholders: Maoji (Michael) Wang, Jingbo Song, Yong Xiong Zheng and Nan Nan Kou (the “CFL Shareholders”). The Stockholders’ Agreement sets forth the agreement of the Company, CFL and the CFL Shareholders relating to board representation rights, transfer restrictions, standstill provisions, voting, registration rights and other matters following the closing of the Share Issuance.
ITEM 2. | MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS |
Unless we specify otherwise, all references in this Quarterly Report on Form 10-Q (the “Quarterly Report”) to the “Company,” “we,” “our,” and “us” refer to Professional Diversity Network, Inc. and its consolidated subsidiaries. The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and the related notes thereto in Item 1, “Financial Statements,” in Part I of this Quarterly Report. This discussion contains forward-looking statements, which are based on our assumptions about the future of our business. Our actual results will likely differ materially from those contained in the forward-looking statements. Please read “Special Note Regarding Forward-Looking Statements” for additional information regarding forward-looking statements used in this Quarterly Report.
Overview
We are a dynamican operator of professional networks with a focus on diversity.diversity, employment, education and training. We use the term “diversity” (or “diverse”) to describe communities, or “affinities,” that are distinct based on a wide array of criteria, including ethnic, national, cultural, racial, religious or gender classification. We serve a variety of such communities, including Women, Hispanic-Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, and Lesbian, Gay, Bisexual and Transgender (LGBT)(LGBT+). Our value proposition is three-fold: (i) we provide a robust online and in-person network for our women members to make professional and personal connections (with the ability to roll out to our other affinities); (ii) we assist our registered users, or members, in their efforts to connect with like-minded individuals and identify career opportunities within the network and (iii) we help employers address their workforce diversity needs by connecting them with the right candidates.
We operate in threefour business segments: (i) Professional Diversity Network (“PDN Network”) ”), which includes online professional networking communities with career resources tailored to the needs of various diverse cultural groups and employers looking to hire members of such groups, (ii) National Association of Professional Women (“NAPW Network”) ”), a women-only professional networking organization, and (iii) Noble Voice operations (“Noble Voice”) ”), a career consultation and lead generation service. service, and (iv) China operations ( “China Operations” ), which focus on providing tools, products and services in China which will assist women, students and business professionals in personal and professional development.
Our value proposition is simple: (i) we provide a robust online and in-person network for our women members to make professional and personal connections for our diverse audience of women: African Americans, Hispanics, Asians, Veterans, individuals with disabilities and members of the Gay community (with the ability to roll out to our other affinities); (ii) we assist our registered users, or members, in their efforts to connect with like-minded individuals and identify career opportunities within the network; (iii) we help employers address their workforce diversity needs by connecting them with the right candidates; and (iv) we leverage our U.S. expertise and China connections to deliver these values to China, the world’s fastest-growing market.
We operate in four business segments: (i) Professional Diversity Network (“ PDN Network ”), which includes online professional networking communities with career resources tailored to the needs of various diverse cultural groups and employers looking to hire members of such groups, (ii) National Association of Professional Women (“ NAPW Network ”), a women-only professional networking organization, (iii) Noble Voice operations (“ Noble Voice ”), a career consultation and lead generation service, and (iv) China operations ( “China Operations” ), which focus on providing tools, products and services in China which will assist women, students and business professionals in personal and professional development.
In January of 2017, the Company established PDN Hong Kong through its two wholly-owned subsidiaries there and in March of 2017 the Company established PDN China through its subsidiary there. We are currently executing our strategic plan to build in China entirely new networking, training and education businesses. We believe that coupling the Company’s expertise in networking and careers with our Chinese executives’ expertise in the China market will provide us with an opportunity for success with our overseas expansion. During the first two quarters of 2017, we held seven events as part of our education and training business line’s “Shared Economy” summit series, attracting over 7,800 paid attendees. Additionally, during the second quarter of 2017, we held a selective marketing event to introduce IAW, the PDN China women’s networking business.
Through the thirdsecond quarter of 2016,2017, our PDN Network, NAPW Network, and Noble Voice and China Operations businesses represented 12.0%12.9%, 66.1%48.9%, 30.6% and 21.9%7.6% of our revenues, respectively. As of SeptemberJune 30, 2016,2017, we had approximately 9.09.7 million registered users in our PDN Network; approximately 880,000945,000 registered users, or members, in the NAPW Network; and over 5801,000 companies utilizing our products and services in our combined PDN Network and Noble Voice operations. We believe that the combination of our solutions allows us to approach recruiting and professional networking in a unique way and thus create enhanced value for our members and customers.
Sources of Revenue
We generate revenue from (i) paid membership subscriptions and related services, (ii) lead generation, (iii) recruitment services, (iv) product sales, (v) education and (v)training and (vi) consumer advertising and consumer marketing solutions. The following table sets forth our revenues from each product as a percentage of total revenue for the periods presented. The period-to-period comparison of financial results is not necessarily indicative of future results.
| | Three Months Ended September 30, | | | Nine Months Ended September 30, | | | Three Months Ended June 30, | | | Six Months Ended June 30, | |
| | 2016 | | | 2015 | | | 2016 | | | 2015 | | | 2017 | | | 2016 | | | 2017 | | | 2016 | |
Percentage of revenue by product: | | | | | | | | | | | | | | | | | | | | | | | | |
Membership fees and related services | | | 58.9 | % | | | 61.3 | % | | | 63.5 | % | | | 62.9 | % | | | 46.4 | % | | | 62.2 | % | | | 48.3 | % | | | 65.5 | % |
Lead generation | | | 24.4 | % | | | 25.3 | % | | | 21.8 | % | | | 26.2 | % | | | 30.5 | % | | | 20.7 | % | | | 30.5 | % | | | 20.7 | % |
Recruitment services | | | 15.0 | % | | | 9.0 | % | | | 11.2 | % | | | 8.1 | % | | | 11.9 | % | | | 10.5 | % | | | 11.8 | % | | | 9.4 | % |
Products sales and other | | | 0.8 | % | | | 3.6 | % | | | 2.6 | % | | | 2.1 | % | | | 0.5 | % | | | 5.9 | % | | | 0.7 | % | | | 3.5 | % |
Education and training | | | | 9.6 | % | | | 0.0 | % | | | 7.6 | % | | | 0.0 | % |
Consumer advertising and consumer marketing solutions | | | 0.8 | % | | | 0.8 | % | | | 0.9 | % | | | 0.7 | % | | | 1.1 | % | | | 0.7 | % | | | 1.1 | % | | | 0.9 | % |
Paid Membership Subscriptions and Related Services. We offer paid membership subscriptions through our NAPW Network, a women-only professional networking organization, operated by our wholly-owned subsidiary. Members gain access to networking opportunities through a members-only website at www.napw.com, and “virtual” eChapter events which occur in a webcast setting as well as through in-person networking at nearly 200approximately 150 local chapters nationwide, additional career and networking events such as the National Networking Summit Series, Power Networking Events and the PDN Network events, as well asevents. NAPW members also receive ancillary (non-networking) benefits such as educational discounts, shopping, and other membership perks. Upgraded packages include (i) the VIP membership, which provides members with additional promotional and publicity tools as well as free access (including guest) to the National Networking Summits and free continuing education programs and (ii) the press release package, which provides members with the opportunity to work with professional writers to publish personalized press releases and thereby secure valuable online presence. NAPW Membership is renewable and fees are payable on an annual basis, with the first annual fee payable at the commencement of the membership. NAPW Membership subscriptions represented approximately 98.6%98.9% and 94.5%91.3%, respectively, of revenue attributable to the NAPW Network business segment for the three months ended SeptemberJune 30, 2017 and 2016, and 201598.6% and 96.0% and 96.8%95.0%, respectively, for the ninesix months ended SeptemberJune 30, 20162017 and 2015.
Lead GenerationGeneration.. We monetize our career consultations conducted by our Noble Voice divisionsegment by generating and selling value-added leads to our strategic partners who provide continuing education and career services. We also generate revenue from sales of data not used in the lead generation process. Lead generation sales represented 100% of the revenue attributable to the Noble Voice business segment for the three and ninesix months ended SeptemberJune 30, 20162017 and 2015.2016.
Recruitment Services. We provide recruitment services through PDN Network to medium and large employers seeking to diversify their employment ranks. Our recruitment services include recruitment advertising, job postings, semantic search technology and paid access to, and placement in, or advertising around our career and networking events. The majority of recruitment services revenue comes from job recruitment advertising. We also offer to businesses subject to the regulations and requirements of the Equal Employment Opportunity Office of Federal Contract Compliance Program (“OFCCP”) ”) our OFCCP compliance product, which combines diversity recruitment advertising with job postings and compliance services. For the three months ended September 30, 2016 and 2015, recruitmentRecruitment advertising revenue constituted approximately 95.0%91.5% and 91.9%93.0%, respectively, of the revenue attributable to the PDN Network business segment.segment for the three months ended June 30, 2017 and 2016. For the ninesix months ended SeptemberJune 30, 2017 and 2016, and 2015, recruitment servicesadvertising revenue constituted approximately 92.8%91.2% and 92.1%91.3%, respectively, of the revenue attributable to the PDN Network business segment.
Product Sales. We offer to new purchasers of our NAPW Network memberships the opportunity to purchase up to two commemorative wall plaques at the time of membership purchase. Product sales represented approximately 1.4%1.1% and 5.5%8.7%, respectively, of revenue attributable to the NAPW Network business segment for the three months ended SeptemberJune 30, 2017 and 2016, and 20151.4% and 4.0% and 3.2%5.0%, respectively, of revenue attributable to the NAPW Network business segment for the ninesix months ended SeptemberJune 30, 20162017 and 2015.2016.
Education and Training. In March of 2017 we began our China Operations by creating a Shared Economy summit series designed to provide education and training to Chinese business people. Our initial event was a paid event which generated revenue through paid event admission fees. Through the end of the second quarter, we have delivered seven Shared Economy summit series events, cumulatively drawing over 7,800 paid attendees. Education and training represented 100% of the revenue attributable to China Operations for the three months ended June 30, 2017. Because China Operations first began in March of 2017 there is no period-over-period comparison.
Consumer Advertising and Consumer Marketing Solutions. We work with partner organizations to provide them with integrated job boards on their websites which offer their members or customers to post recruitment advertising and job openings. We generate revenue from fees charged for those postings. For the three months ended September 30, 2016 and 2015, consumerConsumer advertising and marketing solutions represented approximately 5.0%8.5% and 8.1%7.0%, respectively, of the revenue attributable to the PDN Network business segment.segment for the three months ended June 30, 2017 and 2106. For the ninesix months ended SeptemberJune 30, 20162017 and 2015,2016, consumer advertising and consumer marketing representedsolutions revenue constituted approximately 7.2%8.8% and 7.9%8.7%, respectively, of the revenue attributable to the PDN Network business segment.
Cost of Revenue
Cost of revenue primarily consists of data and related costs to generate leads for our Noble Voice customers, costs of producing job fair and other events, revenue sharing with partner organizations, costs of producing education and training events, and costs of web hosting and operating our websites for the PDN Network. Costs of producing wall plaques, hosting member conferences and local chapter meetings are also included in the cost of revenue for NAPW Network.
Financial Overview
During the quarter and ninesix months ended SeptemberJune 30, 2016,2017, we experienced losses as we continued our efforts to integrate new management and China Operations, reduce costs and streamline our business. For the ninesix months ended SeptemberJune 30, 2016,2017, we realized a net loss of approximately $3,519,000,$15,177,000, a $30,919,000, or 89.8%, decrease$12,931,000 increase from the comparable prior year period. This decreaseincrease in the net loss for the quarter is primarily related to agoodwill impairment charge taken for of $9,920,000, the impairment of goodwill at the NAPW Network taken on September 30, 2015 for $26,744,000. As discussed below, management determined that additional impairment charges are not appropriate for the nine months ended September 30, 2016. In addition, our net losses were further reduced by our efforts to reduce operating expenses, partially offset by the declinedecrease in revenue. Costs ofmembership fees and related services revenue, declined 47.6% during the nine months ended September 30, 2016 on a year-over-year basis due to significant reductionsan increase in expendituresstock-based compensation, and improved buying efficiencies of data usedan increase in generating leads for our Noble Voice division. Sales and marketing expenses in the nine months ended September 30, 2016 declined approximately 40%, from the comparable prior year period, primarily as a result of our efforts to reduce marketing costs related to lead generation at the NAPW Network, in an effort to optimize operating margins, combined with significant reductions of sales staff at both the NAPW Network and Noble Voice division on a year-over-year basis. General and administrative expenses in the nine months ended September 30, 2016 declined 18.7% reflecting the impact of our cost containment initiatives, combined with the reversal of sub-lease liability accrual recorded in the fourth quarter of 2015 related to the closing of the Company’s Los Angeles location.
On September 27, 2016, we effected a reverse stock split of our common stock, par value $0.01 per share (the “Common Stock”), at a ratio of 1-for-8 (the “Reverse Split”). As a result of the Reverse Split, every eight shares of the issued and outstanding Common Stock were automatically converted into one newly issued and outstanding share of Common Stock, without any change in the par value per share. Any fractional shares resulting from the Reverse Split were rounded up to the nearest whole share.
Recent Events
On November 7, 2016, we consummatedJanuary 13, 2017, the issuance and sale of 1,777,417 shares of Common Stock, toCompany entered into a stock purchase agreement (the “Purchase Agreement”) with Cosmic Forward Limited, a Republic of Seychelles company wholly-owned by a group of Chinese investorsLtd. (“CFL”CFL”), pursuant to which, the Company agreed to issue and sell to CFL (the “Second Share Issuance”), and CFL agreed to purchase, at a price of $9.60 per share (giving effect(the “Per Share Price”), upon the terms and subject to the Reverse Split), pursuant to the terms of our previously announced stock purchase agreement, dated August 12, 2016 (the “Purchase Agreement”), with CFL (the “Share Issuance”). At the closing of the Share Issuance, and as contemplated byconditions set forth in the Purchase Agreement, we entered into a Stockholders’ Agreement, dated November 7, 2016 (the “Stockholders’ Agreement”), with CFL and each of its shareholders. As previously disclosed, the Stockholders’ Agreement sets forth the agreement of the Company, CFL and the CFL shareholders relating to board representation rights, transfer restrictions, standstill provisions, voting, registration rights and other matters following the closing of the Share Issuance.
In addition, on November 7, 2016, we completed the purchase of 312,500 shares of Common Stock, at a price of $9.60 per share, net to the seller in cash, less any applicable withholding taxes and without interest, pursuant to our previously announced partial issuer tender offer as disclosed in the Company’s Offer to Purchase, dated September 28, 2016, as amended (the “Tender Offer”).common stock. On January 18, 2017, the Company consummated the Second Share Issuance. As a result of the completion of the Second Share Issuance, the Tender Offer and the other transactions contemplated by the Purchase Agreement, as of November 7, 2016,January 18, 2017, CFL beneficially owned 51%54.64% of the Company’s outstanding shares of Common Stock,common stock, on a fully-dilutedfully diluted basis.
We The Company received total gross proceeds of $3,000,000 from the Second Share Issuance, or approximately $9.0 million$2,821,000 in net proceeds from the Share Issuance, after the payment for the shares repurchased in the Tender Offer, the repayment of all amounts outstanding under the Master Credit Facility and the payment of transaction-related expenses at the closing.
On November 4, 2016, we entered into a Confidential Settlement and Mutual Release of All Claims (the “Release”) with Matthew B. Proman (“Proman”), pursuant to which we agreed among other things that (i) the we would pay to Proman $300,000 at the closing of the Share Issuance, (ii) the Separation Agreement and Mutual Release of All Claims, dated July 16, 2015 between Proman and PDN (the “Separation Agreement”) would be terminated as of November 4, 2016, and (iii) the Seller Promissory Note in the principal amount of $445,000 dated September 24, 2014 in favor of Proman (the “Promissory Note”) would be terminated as of November 4, 2016. We have also agreed that notwithstanding the termination of the Separation Agreement pursuant to the Release, Proman’s co-sale right would be preserved and he would continue to hold the options and warrants he held as of November 4, 2016. On November 7, 2016, we paid Proman $300,000 pursuant to the Release.
On November 7, 2016, in connection with the closing of the Share Issuance, we (i) repaid in full all amounts owed under the Master Credit Facility among the Company, its wholly-owned subsidiaries NAPW, Inc., Noble Voice LLC and Compliant Lead LLC, and White Winston Select Asset Funds, LLC (“White Winston”), dated March 30, 2016 (the “Master Credit Facility”), and (ii) terminated the Master Credit Facility and related agreements between the Company and White Winston, including the Board Representation Agreement, dated as of June 30, 2016. All security interests created under the Master Credit Facility were released upon repayment of the amounts under and termination of the Master Credit Facility.
expenses.
Key Metrics
We believe that one of the key metrics in evaluating and measuring our performance is the number of registered users or members. We offer free memberships and in our NAPW segment we also offer a paid membership, one that provides a greater level of services and networking potential. The vast majority of our registered users are non-paid members. We define a registered user as an individual job seeker who affirmatively visited one of PDN Network’s properties, opted into an affinity group and provided us with demographic or contact information enabling us to match him or her with employers and/or jobs (“PDN Network registered user”). We believe that a higher number of registered users will result in increased sales of our products and services, as employers will have access to a larger pool of professional talent.
We define a member as a consumer who has viewed our marketing material, opted into membership in the NAPW Network, provided demographic information and engaged in an onboarding call with a membership coordinator (the “NAPW Network member”). We believe that a higherNAPW Network total membership is therefore comprised of members who paid for additional services (“Paid Members”) as well as members who opted into the NAPW Network and have not yet paid for additional services (“Unpaid Members”). The number of registered users will result in increased salesUnpaid Members at the NAPW Network segment is significantly higher than the number of our products and services, as employers will have access to a larger pool of professional talent.Paid Members. We believe that a higher number of NAPW Network membersUnpaid Members will result in increased conversions to Paid Members, which will further translate into increased revenues through membership subscriptions.
The following table sets forth the number of registered users on our PDN Network and total membership on our NAPW Network as of the periods presented:
| | As of September 30, | | | Change | | | As of June 30, | | | Change | |
| | 2016 | | | 2015 | | | (Percent) | | | 2017 | | | 2016 | | | (Percent) | |
| | (in thousands) | | | | | (in thousands) | | | |
PDN Network Registered Users (1) | | | 8,951 | | | | 6,837 | | | | 30.9 | % | | | 9,745 | | | | 8,552 | | | | 13.9 | % |
NAPW Network Total Membership (2) | | | 880 | | | | 831 | | | | 5.9 | % | | | 945 | | | | 872 | | | | 8.4 | % |
(1) | The number of registered users may be higher than the number of actual users due to various factors. For more information, see “Risk Factors—The reported number of our registered users is higher than the number of actual individual users, and a substantial majority of our visits are generated by a minority of our users” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2015, as amended on May 4, 2016 (the” 2015 Annual(the “Annual Report”). |
(2) | Includes both paidPaid Members and unpaid members.Unpaid Members. |
We also track on a quarterly basis as our performance measurement gross bookings of services and products by NAPW Network and recruitment services and consumer advertising and marketing that we originate through PDN Network’s direct sales force and online products. Although direct bookings are non-binding and the revenue derived from such bookings is not recorded in earnings until all of the revenue recognition criteria are met, we consider direct bookings to be a key performance indicator of where we stand against our strategic plan.
The following table sets forth the booked revenues we originated as of the periods presented:
| | Three Months Ended September 30, | | | Change | |
| | 2016 | | | 2015 | | | (Percent) | |
| | (in thousands) | | | | |
NAPW Network bookings | | $ | 2,904 | | | $ | 5,224 | | | | (44.4 | %) |
PDN Network bookings | | $ | 778 | | | $ | 688 | | | | 13.1 | % |
Non-GAAP Financial Measure
Adjusted EBITDA
We believe Adjusted EBITDA provides a meaningful representation of our operating performance that provides useful information to investors regarding our financial condition and results of operations. Adjusted EBITDA is commonly used by financial analysts and others to measure operating performance. Furthermore, management believes that this non-GAAP financial measure may provide investors with additional meaningful comparisons between current results and results of prior periods as they are expected to be reflective of our core ongoing business. However, while we consider Adjusted EBITDA to be an important measure of operating performance, Adjusted EBITDA and other non-GAAP financial measures have limitations, and investors should not consider them in isolation or as a substitute for analysis of our results as reported under GAAP. Further, Adjusted EBITDA, as we define it, may not be comparable to EBITDA, or similarly titled measures, as defined by other companies.
The following table provides a reconciliation of Net Loss to Adjusted EBITDA, to net loss, the most directly comparable GAAP measure reported in our consolidated financial statements:
(Amount in thousands) | | | | | | | |
| | | Three Months Ended | | | Six Months Ended | |
| | Three Months Ended | | | Nine Months Ended | | | June 30, | | | June 30, | |
| | September 30, | | | September 30, | | | 2017 | | | 2016 | | | 2017 | | | 2016 | |
| | 2016 | | | 2015 | | | 2016 | | | 2015 | | | (in thousands) | | | | | | | |
Net loss | | $ | (1,273 | ) | | $ | (31,807 | ) | | $ | (3,519 | ) | | $ | (34,438 | ) | | $ | (12,075 | ) | | $ | (806 | ) | | $ | (15,177 | ) | | $ | (2,246 | ) |
Impairment expense | | | - | | | | 26,744 | | | | - | | | | 26,744 | | |
Stock-based compensation expense | | | 118 | | | | 114 | | | | 218 | | | | 351 | | | | 70 | | | | 43 | | | | 585 | | | | 100 | |
Depreciation and amortization | | | 820 | | | | 926 | | | | 2,498 | | | | 2,731 | | | | 801 | | | | 811 | | | | 1,637 | | | | 1,678 | |
Litigation settlement | | | - | | | | - | | | | 500 | | | | - | | | | - | | | | - | | | | - | | | | 500 | |
Gain on lease cancellation | | | - | | | | - | | | | (424 | ) | | | - | | | | - | | | | (424 | ) | | | - | | | | (424 | ) |
Change in fair value of warrant liability | | | 401 | | | | (2 | ) | | | 401 | | | | (94 | ) | |
Goodwill impairment charge | | | | 9,920 | | | | - | | | | 9,920 | | | | - | |
Interest expense | | | 216 | | | | 9 | | | | 217 | | | | 84 | | | | - | | | | 1 | | | | 12 | | | | 1 | |
Interest and other income | | | - | | | | (2 | ) | | | (1 | ) | | | (26 | ) | | | (3 | ) | | | - | | | | (5 | ) | | | (1 | ) |
Income tax expense (benefit) | | | (624 | ) | | | 2,976 | | | | (1,218 | ) | | | 1,509 | | |
Income tax benefit | | | | (345 | ) | | | (136 | ) | | | (947 | ) | | | (594 | ) |
Adjusted EBITDA | | $ | (342 | ) | | $ | (1,042 | ) | | $ | (1,328 | ) | | $ | (3,139 | ) | | $ | (1,632 | ) | | $ | (511 | ) | | $ | (3,975 | ) | | $ | (986 | ) |
Results of Operations
Revenues
Total Revenues
The following tables set forth our revenues for the periods presented. The period-to-period comparison of financial results is not necessarily indicative of future results.
| | Three Months Ended | | | | | | | | Three Months Ended | | | | | |
| | September 30, | | | Change | | | Change | | June 30, | | Change | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | | 2017 | | 2016 | | (Dollars) | | (Percent) | |
| | (in thousands) | | | | | | | | (in thousands) | | | | | |
Revenues | | | | | | | | | | | | | | | | | | | | |
Membership fees and related services | | $ | 3,748 | | | $ | 5,653 | | | $ | (1,905 | ) | | | (33.7 | %) | | $ | 2,445 | | | $ | 4,259 | | | $ | (1,814 | ) | | | (42.6 | )% |
Lead generation | | | 1,554 | | | | 2,334 | | | | (780 | ) | | | (33.4 | %) | | | 1,605 | | | | 1,416 | | | | 189 | | | | 13.3 | % |
Recruitment services | | | 955 | | | | 830 | | | | 125 | | | | 15.1 | % | | | 624 | | | | 717 | | | | (93 | ) | | | (13.0 | )% |
Products sales and other | | | 53 | | | | 331 | | | | (278 | ) | | | (84.0 | %) | | | 27 | | | | 405 | | | | (378 | ) | | | (93.3 | )% |
Education and training | | | | 505 | | | | - | | | | 505 | | | | 100.0 | % |
Consumer advertising and marketing solutions | | | 50 | | | | 73 | | | | (23 | ) | | | (31.5 | %) | | | 58 | | | | 54 | | | | 4 | | | | 7.4 | % |
Total revenues | | $ | 6,360 | | | $ | 9,221 | | | $ | (2,861 | ) | | | (31.0 | %) | | $ | 5,264 | | | $ | 6,851 | | | $ | (1,587 | ) | | | (23.2 | )% |
| | Nine Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | | | |
Revenues | | | | | | | | | | | | | | | | |
Membership fees and related services | | $ | 13,048 | | | $ | 18,885 | | | $ | (5,837 | ) | | | (30.9 | %) |
Lead generation | | | 4,490 | | | | 7,853 | | | | (3,363 | ) | | | (42.8 | %) |
Recruitment services | | | 2,295 | | | | 2,433 | | | | (138 | ) | | | (5.7 | %) |
Products sales and other | | | 544 | | | | 631 | | | | (87 | ) | | | (13.8 | %) |
Consumer advertising and marketing solutions | | | 177 | | | | 209 | | | | (32 | ) | | | (15.3 | %) |
Total revenues | | $ | 20,554 | | | $ | 30,011 | | | $ | (9,457 | ) | | | (31.5 | %) |
| | Six Months Ended | | | | | | | |
| | June 30, | | | Change | | | Change | |
| | 2017 | | | 2016 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | |
Revenues | | | | | | | | | | | | |
Membership fees and related services | | $ | 5,260 | | | | 9,299 | | | | (4,039 | ) | | | (43.4 | )% |
Lead generation | | | 3,329 | | | | 2,936 | | | | 393 | | | | 13.4 | % |
Recruitment services | | | 1,283 | | | | 1,341 | | | | (58 | ) | | | (4.3 | )% |
Products sales and other | | | 73 | | | | 492 | | | | (419 | ) | | | (85.2 | )% |
Education and training | | | 830 | | | | - | | | | 830 | | | | 100.0 | % |
Consumer advertising and marketing solutions | | | 124 | | | | 126 | | | | (2 | ) | | | (1.6 | )% |
Total revenues | | $ | 10,899 | | | | 14,194 | | | | (3,295 | ) | | | (23.2 | )% |
Total revenues decreased $2.9 million,$1,587,000, or 31.0%23.2% for the three months ended SeptemberJune 30, 2016,2017, compared to the same prior year period, and $9.5 million,$3,295,000, or 31.5%23.2%, for the ninesix months ended SeptemberJune 30, 2016,2017, compared to the same prior year period, due primarily to decrease in membership fees and products sales as the management focusfocuses on cost reduction efforts, including the reduction in the salesforce and decreased spending on digital advertising and data purchases that favorably impacted our margins. Management expects revenues to continue to decrease during the remaining three months of 2016, with an anticipated slight increase in 2017, mainly with the PDN Network and Noble Voice, and further increases in all segments in 2018 and 2019.
Revenues by Segment
The following table sets forth each operating segment’s revenues for the periods presented. The period-to-period comparison is not necessarily indicative of future results.
| | Three Months Ended | | | | | | | | | Three Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | | | June 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | | | 2017 | | | 2016 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | | | (in thousands) | | | | | | | |
NAPW Network | | $ | 3,801 | | | $ | 5,984 | | | $ | (2,183 | ) | | | (36.5 | %) | | $ | 2,472 | | | | 4,664 | | | | (2,192 | ) | | | (47.0 | )% |
PDN Network | | | 1,005 | | | | 903 | | | | 102 | | | | 11.3 | % | | | 682 | | | | 771 | | | | (89 | ) | | | (11.5 | )% |
Noble Voice | | | 1,554 | | | | 2,334 | | | | (780 | ) | | | (33.4 | %) | | | 1,605 | | | | 1,416 | | | | 189 | | | | 13.3 | % |
China | | | | 505 | | | | - | | | | 505 | | | | 100.0 | % |
Total revenues | | $ | 6,360 | | | $ | 9,221 | | | $ | (2,861 | ) | | | (31.0 | %) | | $ | 5,264 | | | | 6,851 | | | | (1,587 | ) | | | (23.2 | )% |
| | Nine Months Ended | | | | | | | | | Six Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | | | June 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | | | 2017 | | | 2016 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | | | (in thousands) | | | | | | | |
NAPW Network | | $ | 13,592 | | | $ | 19,516 | | | $ | (5,924 | ) | | | (30.4 | %) | | $ | 5,333 | | | | 9,791 | | | | (4,458 | ) | | | (45.5 | )% |
PDN Network | | | 2,472 | | | | 2,642 | | | | (170 | ) | | | (6.4 | %) | | | 1,407 | | | | 1,467 | | | | (60 | ) | | | (4.1 | )% |
Noble Voice | | | 4,490 | | | | 7,853 | | | | (3,363 | ) | | | (42.8 | %) | | | 3,329 | | | | 2,936 | | | | 393 | | | | 13.4 | % |
China | | | | 830 | | | | - | | | | 830 | | | | 100.0 | % |
Total revenues | | $ | 20,554 | | | $ | 30,011 | | | $ | (9,457 | ) | | | (31.5 | %) | | $ | 10,899 | | | | 14,194 | | | | (3,295 | ) | | | (23.2 | )% |
MembershipDuring the three months ended June 30, 2017, our NAPW Network generated $2,472,000 in revenue from membership fees and related services and productsproduct sales, of $3,801,000compared to $4,664,000 for the threesame period in the prior year, a decrease of $2,192,000, or 47.0%. During the six months ended June 30, 2017, our NAPW Network generated $5,333,000 in revenue from membership fees and $13,592,000related services and product sales and other, compared to $9,791,000 for the nine months ended September 30, 2016,same period in the prior year, a decrease of $4,458,000, or 45.5%. The decrease was mainly attributable to the NAPW Network, represent a reduction of $2,183,000 and $5,924,000, respectively, from the comparable periods in 2015, or 36.5% and 30.4% respectively. The decrease is primarily the result of reductions of the NAPW sales staff resulting fromwhile the closing of our Los Angeles, CA call centerCompany re-tooled its lead-generation and reductions in workforce at our Garden City, NY call center. We do not anticipate further reductionsother marketing activities and replaced and re-trained sales staff on new sales practices we expect to increase the salesforce in future periods.lead to improved long-term productivity. We also expect the NAPW Network to continue restructuring and cost-cutting efforts during the remainder of 2017 and to have decreased revenues, period-over-period compared to 2016, for at least the remainder of 2016 and the year ended December 31, 2017, with anticipated increases in revenues in 2018 and 2019 as a result of increased investments in product, marketing and salesforce development and will, therefore, be materialthe attendant efficiencies we expect to create through our recent restructuring efforts.
During the Company’s financial conditionthree months ended June 30, 2017, our PDN Network generated $682,000 in revenue, compared to $771,000 for the same period in the prior year, a decrease of $89,000, or 11.5%. During the six months ended June 30, 2017, our PDN Network generated $1,407,000 in revenue, compared to $1,467,000 for the same period in the prior year, a decrease of $60,000, or 4.1%. While Q1 2017 saw a modest uptick in sales and results of operations.revenue generation over the prior year’s performance, Q2 experienced a slight decline. The sales team experienced a reduction in staff with a corresponding drop in revenue generation. Additionally, sales strategy and operational changes implemented in Q2 are expected to result in an increase in Q3 revenue.
During the three months ended SeptemberJune 30, 2016,2017, our PDN NetworkNoble Voice business generated $1,005,000 in$1,605,000 of lead generation revenue, compared to $903,000$1,416,000 for the same period in the prior year, an increase of $102,000,$189,000 or 11.3%13.3%. During the six months ended June 30, 2017, our Noble Voice business generated $3,329,000 of lead generation revenue, compared to $2,936,000 for the same period in the prior year, an increase of $393,000 or 13.4%. The increase was mainly attributable to the PDN Recruits product that was added to our product line in December 2015 which targets a broader audience and shorter sales cycle that can generate recurring revenue on a monthly basis and resulted in approximately $92,000 in revenue for the quarter. During the nine months ended September 30, 2016, our PDN Network generated $2,472,000 in revenue compared to $2,642,000 generatedan improvement in the prior year period,private education marketplace, coupled with strategic internal initiatives to increase volume and better lead quality. Staffing levels are heightened thus far in 2017 as operations continue to be optimized and efficiencies improved and managed. There has also been a decrease of $170,000 or 6.4%. Forfocused commitment to improved customer relations with quality and growth the three and nine months ended September 30, 2016, we had an increase of $102,000 and a decrease of $170,000 respectively due to the PDN Recruits revenue previously mentioned and strong activitychief goals.
We started our operations in the third quarter of 2016 for the direct sales of our recruitment services. IncludedChina in this change was (i) a $37,000 increase and $182,000 period-over-period reduction in direct sales of our recruitment services, for the three and nine months ended September 30, 2016, respectively, which was primarily attributable to the downsizing of the PDN Network sales team and a strong renewals of contracts in the third quarter of 2016, (ii) a $5,000 and $171,000 period-over-period decline in the PDN Network Events Division revenue for the three and nine months ended September 30, 2016, respectively, as a result of a lower number of PDN Network events held in the first nine months of 2016 compared to the first nine months of 2015 due to scheduling and venue changes, and (iii) a $2,000 increase and $25,000 decrease in our e-commerce revenues for the three and nine months ended September 30, 2016, respectively, as a result of our focus on new products in 2016. Revenue from the PDN Network’s consumer advertising and marketing solutions declined $23,000 and $32,000, respectively, compared to the three and nine months ended September 30, 2015 due to changes in relationships with partner organizations.
Noble Voice generated $1,554,000 and $4,490,000 of lead generation revenue forQ1 2017. During the three months and nineended June 30, 2017, China Operations generated $505,000 of revenue. During the six months ended SeptemberJune 30, 2016, respectively, compared to $2,334,000 and $7,853,000, respectively, for the same periods in 2015, representing a decrease2017, China Operations generated $830,000 of 33.4% and 42.8%. The decrease in revenue was the result of continuing compression in the markets served by Noble Voice and the closure of our Detroit, MI call center in February 2016 and the related reduction in the salesforce. Our efforts are focused on capturing additional market share through increased sales to our existing customer base and internal efforts to add new customers. Our Detroit sales efforts were transitioned to a smaller workforce of independent contractors that work from their homes. We have capacity at our Darien, IL call center to significantly grow our sales team without incurring additional rental costs. We have also added Noble Voice sales representatives in our Chicago office, without adding additional floor space, in order to attract employees from a larger geographic territory.revenue.
Costs and Expenses
The following tables set forth our costs and expenses for the periods presented. The period-to-period comparison of financial results is not necessarily indicative of future results.
| | Three Months Ended | | | | | | | | | Three Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | | | June 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | | | 2017 | | | 2016 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | | | | | (in thousands) | | | | | | | |
Costs and expenses: | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
Cost of revenues | | $ | 745 | | | $ | 1,464 | | | $ | (719 | ) | | | (49.1 | %) | |
Cost of revenue | | | $ | 834 | | | | 804 | | | | 30 | | | | 3.7 | % |
Sales and marketing | | | 3,064 | | | | 5,132 | | | | (2,068 | ) | | | (40.3 | %) | | | 2,584 | | | | 3,428 | | | | (844 | ) | | | (24.6 | )% |
General and administrative | | | 3,011 | | | | 3,748 | | | | (737 | ) | | | (19.7 | %) | | | 3,551 | | | | 2,749 | | | | 802 | | | | 29.2 | % |
Impairment expense | | | - | | | | 26,744 | | | | (26,744 | ) | | | (100.0 | %) | |
Goodwill impairment charge | | | | 9,920 | | | | - | | | | 9,920 | | | | 100.0 | % |
Depreciation and amortization | | | 820 | | | | 926 | | | | (106 | ) | | | (11.4 | %) | | | 801 | | | | 811 | | | | (10 | ) | | | (1.2 | )% |
Loss on sale of property and equipment | | | - | | | | 33 | | | | (33 | ) | | | (100.0 | %) | |
Total costs and expenses | | $ | 7,640 | | | $ | 38,047 | | | $ | (30,407 | ) | | | (79.9 | %) | | $ | 17,690 | | | | 7,792 | | | | 9,898 | | | | 127.0 | % |
| | Nine Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | | | |
Costs and expenses: | | | | | | | | | | | | | | | | |
Cost of revenues | | $ | 2,434 | | | $ | 4,647 | | | $ | (2,213 | ) | | | (47.6 | %) |
Sales and marketing | | | 10,314 | | | | 17,227 | | | | (6,913 | ) | | | (40.1 | %) |
General and administrative | | | 9,428 | | | | 11,594 | | | | (2,166 | ) | | | (18.7 | %) |
Impairment expense | | | - | | | | 26,744 | | | | (26,744 | ) | | | (100.0 | %) |
Depreciation and amortization | | | 2,498 | | | | 2,731 | | | | (233 | ) | | | 8.5 | %) |
Gain on sale of property and equipment | | | - | | | | 33 | | | | (33 | ) | | | (100.0 | %) |
Total costs and expenses | | $ | 24,674 | | | $ | 62,976 | | | $ | (38,303 | ) | | | (60.8 | %) |
TotalDuring the three months ended June 30, 2017, total costs and expenses decreased significantlywere $17,690,000, compared to $7,792,000 for same period in the threeprior year, an increase of $9,898,000 or 127.0%. The increase is primarily a result of goodwill impairment charge of $9,920,000, an increase of $802,000 or 29.2% in general and nineadministrative expense and an increase of $30,000 or 3.7% in cost of revenue. The primary drivers of our G&A increases are increased legal services, compensation to independent board directors and new staff in China and in the United States to support our expansion into the Chinese markets and beyond. The increase in expenses was partially offset by a decrease of $844,000 or 24.6% in sales and marketing mostly due to reduction of salesforce, and a decrease of $10,000 or 1.2% in depreciation and amortization..
| Six Months Ended | | | | | |
| June 30, | | Change | | Change | |
| 2017 | | 2016 | | (Dollars) | | (Percent) | |
| (in thousands) | | | | | |
Costs and expenses: | | | | | | | | |
Cost of revenue | | $ | 1,535 | | | | 1,688 | | | | (153 | ) | | | (9.1 | )% |
Sales and marketing | | | 5,839 | | | | 7,250 | | | | (1,411 | ) | | | (19.5 | )% |
General and administrative | | | 8,086 | | | | 5,918 | | | | 2,168 | | | | 36.6 | % |
Litigation settlement | | | - | | | | 500 | | | | (500 | ) | | | (100.0 | )% |
Goodwill impairment charge | | | 9,920 | | | | - | | | | 9,920 | | | | 100.0 | % |
Depreciation and amortization | | | 1,637 | | | | 1,678 | | | | (41 | ) | | | (2.4 | )% |
Total costs and expenses | | $ | 27,017 | | | | 17,034 | | | | 9,983 | | | | 58.6 | % |
During the six months ended SeptemberJune 30, 2016 to $7,640,0002017, total costs and $24,674,000, respectively,expenses were $27,017,000, compared to $38,047,000 and $62,976,000$17,034,000 for the threesame period in the prior year, and nine months ended September 30, 2015, respectively. Thisincrease of $9,983,000, or 58.6%. The increase is primarily a result of goodwill impairment charge of $9,920,000, an increase of $2,168,000 or 36.6% in general and administrative expense, partially offset by a decrease of 79.9%$1,411,000 or 19.5% in sales and 60.8%, respectively, is primarilymarketing, a $500,000 litigation settlement in the resultfirst quarter of an impairment expense2016, a decrease of $26,744,000 taken$153,000 or 9.1% decrease in September 2015 that was not necessary for the nine months ended September 30, 2016, combined with management focus on cost reduction including the closure of operating facilities at NAPWrevenue and Noble Voice, reduced spending on digital advertisinga decrease of $41,000 or 2.4% in depreciation and direct mail and reductions in force across all divisions.
Operating Expensesamortization.
Cost of revenuesrevenue: Cost of revenues during the three and nine months ended SeptemberJune 30, 20162017 were $745,000 and $2,434,000, respectively,$834,000, compared to $804,000 for the same period in the prior year, an increase of $30,000, or 3.7%, mainly attributable to an increase of $231,000 related to our China Operations that was launched in March 2017, partially offset by a decrease of $719,000, or 49.1%, and $2,213,000, or 47.6%, respectively, from $1,464,000 and $4,647,000, respectively, for$112,000 in the three and nine months ended September 30, 2015. The decrease was mainly due to (i) a period-over-period reduction of $533,000 and $1,678,000 during the three and nine months ended September 30, 2016, respectively, of expenditures on data to generate call traffic at our Noble Voice divisionPDN segment as a result of reduced volume and increasedimproved efficiencies in purchasing data, (ii) a $40,000spending, and $188,000 decrease in the cost of technology delivery services by PDN Network for the three and nine months ended September 30, 2016, respectively, resulting from the improvements gained by renegotiating vendor contracts and reduced volume of recruitment services sales, (iii) a $78,000 and $234,000 period-over-period reduction of costs of products and membership services from NAPW Network for the three and nine months ended September 30, 2016, (iv) a decrease of $26,000$73,000 in the Noble Voice segment due to improved efficiencies in lead data sourcing and $73,000spending. Cost of direct costs incurred in connection with our Events Divisionrevenues during the three and ninesix months ended SeptemberJune 30, 2016, respectively,2017 were $1,535,000, compared to $1,688,000 for the same period in the prior year, a decrease of $153,000, or 9.1%, mainly attributable to a decrease of $186,000 in the PDN segment as a result of differencesimproved efficiencies in schedulingspending, and operatinga decrease of $177,000 in the events. CostNoble Voice segment as a result of revenuesimproved efficiencies in lead data sourcing and spending, partially offset by an increase of $268,000 related to revenue sharing with our partner organizations decreased $38,000 and $36,000 respectively for the three and nine months ended September 30,2016 consistent with decreasesChina Operations that was launched in our consumer advertising revenues for the same quarterly and year to date periods.March 2017.
Sales and marketing expense: Sales and marketing expense during the three months ended June 30, 2017 were $2,584,000, compared to $3,428,000 for the same period in the prior year, a decrease of $844,000, or 24.6%. Sales and marketing during the six months ended June 30, 2017 were $5,839,000, compared to $7,250,000 for the same period in the prior year, a decrease of $1,411,000, or 19.5%. The decreases for the three and ninesix months ended SeptemberJune 30, 2016 was $3,064,000 and $10,314,000, respectively, a decrease of 2,068,000, or 40.3%, and $6,913,000, or 40.1%, respectively, from $5,132,000 and $17,227,000 for the three and nine months ended September 30, 2015. The decrease was2017 are primarily the result of 49.6%, 17.6% and 39.3% year over year reductions in the salesforces at NAPW Network, PDN Network and Noble Voice, respectively, in an effortdue to improve efficiency and a reduction in the volumeNAPW segment sales force from 73 sales representatives as of digital advertising and direct mailJune 30, 2016 to match the capacity50 as of the reduced salesforce. We expect our sales and marketing costs to increase in the future, particularly in NAPW Network, as we reinvest in our business.June 30, 2017.
General and administrative expense: General and administrative expenses decreased by $737,000 and $2,166,000, or 19.7% and 18.7%, to $3,011,000 and $9,428,000expense for the three and nine months ended SeptemberJune 30, 2016, respectively.2017 was $3,551,000, compared to $2,749,000 for the same period in the prior year, an increase of $802,000 or 29.2%. The decreaseincrease was primarilymainly attributable to a $325,000 increase in rent expense due to (i) a $510,000 and $1,301,000 decrease in wages and benefits during the three and nine month ended September 30, 2016, respectively, due to decreases in the numbergain on lease cancellation of administrative personnel at NAPW Network, (ii) a $135,000 and $106,000 decrease during the three and nine month ended September 30, 2016, respectively,$424,000 related to the closing theof its Los Angeles, CA office which includes a gain on the lease cancellation of $424,000 recognizedthat was recorded during the three months ended SeptemberJune 30, 2016, partially offset by an increase of $270,000 related to our China Operations that were launched in costsMarch 2017, and a $250,000 increase in legal fees. General and administrative expense for the six months ended June 30, 2017 was $8,086,000, compared to $5,918,000 for the same period in the prior year, an increase of $2,168,000 or 36.6%. The increase was mainly attributable to a $715,000 increase in legal fees, a $508,000 increase related to our China Operations that was launched in March 2017, a $486,000 increase in stock based compensation, a $221,000 increase in rent due to gain on lease cancellation of $424,000 related to the closing of its Los Angeles, CA office that was recorded during the three months ended June 30, 2016 and a $249,000 increase in compensation to independent board directors.
Litigation settlement: Litigation settlement for the six months ended June 30, 2016 represents the expense related to a $500,000 settlement of a class action lawsuit as disclosed below in the discussion of Legal Proceedings; and (iii) decreases of $102,000 and $413,000 at Noble Voice and an increase of $7,000 and decrease of $108,000 at PDN Network that was recorded during the three and nine months ended September 30, 2016, primarily due to reductions in administrative personnel and supervisors and aggressive vendor management and contract renegotiation partially offset by fees and expenses incurred related to the administration of our Master Credit facility during the quarter ended September 30, 2016. We expect general and administrative expenses to increase during the fourthfirst quarter of 2016, mainly as a result of transaction expenses related to the Purchase Agreement with CFL discussed above.2016.
Impairment expense:Goodwill impairment charge: As a result of the recurring operating losses incurred in NAPW Network since its acquisition in September 2014, managementthe Company undertook a review of the carrying amount of its goodwill as of SeptemberJune 30, 2015. We performed our review based on both qualitative and quantitative factors and determined that carrying value of NAPW’s goodwill exceeding its implied fair value at September 30, 2015.2017. Accordingly, wethe Company recorded a goodwill impairment charge of $26,744,000$9,920,000 the three and six months ended June 30, 2017. No goodwill impairment charge was recorded during the three and ninesix months ended SeptemberJune 30, 2015. We performed another review on both qualitative and quantitative factors as of September 30, 2016. As a result of that analysis we determined that the carrying value of NAPW’s goodwill fairly stated its implied fair value and no further impairment was necessary.
Depreciation and amortization expense: Depreciation and amortization expense for the three months ended June 30, 2017 was $801,000, compared to $811,000 for the same period in the prior year, a decrease of $10,000 or 1.2%. Depreciation and amortization expense for the three and ninesix months ended SeptemberJune 30, 20162017 was $820,000 and $2,498,000, respectively,$1,637,000, compared to $926,000 and $2,731,000$1,678,000 for the same period in the prior year, a decrease of $41,000 or 2.4%. The decrease for the three and ninesix months ended SeptemberJune 30, 2015,2017 was mainly attributable to a decrease of $106,000, or 11.4%, and $233,000, or 8.5%, respectively. The decrease included (i) a $60,000 and $152,000, respectively reduction in amortization expense resulting from the amortization of the capitalized technology costs from the PDN Network and (ii) a decrease of $48,000 and $87,000, respectively of depreciation expense related primarily to the closure of the NAPW Los Angeles, CA office including the related writedown of the Leasehold Improvements and furniture and fixtures from that office which was partially offset by depreciation increases of $14,000 and $35,000 from fixed asset additions, primarily furniture and fixtures and intangibles at Noble Voice for increased capacity at the Darien, IL call center.costs.
Other Income (Expenses)Tax Benefit
| | Three Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | |
Total | | $ | (216 | ) | | $ | (7 | ) | | $ | (209 | ) | | | 2985.7 | % |
| | Three Months Ended | | | | | | | |
| | June 30, | | | Change | | | Change | |
| | 2017 | | | 2016 | | | (Dollars) | | | (Percent) | |
| (in thousands) | | | | | |
Total | | $ | (345 | ) | | $ | (136 | ) | | $ | (209 | ) | | | 153.7 | % |
| | Nine Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | |
| | 2016 | | 2015 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | |
Total | | $ | (216 | ) | | $ | (59 | ) | | $ | (157 | ) | | | 266.1 | % |
| | Six Months Ended | | | | | | | |
| | June 30, | | | Change | | | Change | |
| | 2017 | | | 2016 | | | (Dollars) | | | (Percent) | |
| (in thousands) | | | | | |
Total | | $ | (947 | ) | | $ | (594 | ) | | $ | (353 | ) | | | 59.4 | % |
Interest expense resulting from our Master Credit Facility, which primarily includes cash interest expense and non-cash amortization of debt issue costs, during the three and nine months ended September 30, 2016 was $216,000. Interest expense
The effective income tax rate for the three and nine months ended SeptemberJune 30, 20152017 and 2016 was $9,0002.8% and $84,000,14.5%, respectively, resulting in a $345,000 and $136,000 income tax benefit, respectively. The effective income tax rate for the six months ended June 30, 2017 and 2016 was 5.9% and 20.9%, respectively, resulting in a $947,000 and $594,000 income tax benefit, respectively. The difference in the result of the amortization of accrued interest on purchased investment securities. In addition,effective income tax rate for the three and six months ended June 30, 2015, we2017, compared to the three and six months ended June 30, 2016, is mainly attributable to the impairment charge recognized interest income of $2,000on NAPW’s goodwill and $26,000, respectively from interest earned on our short-term investments of cash in excess of our current needs for operating capital. Interest earned on investments during the first nine months of 2016 was negligible.
Change in Fair Value of Warrant Liability
| | Three Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | |
Total | | $ | (401 | ) | | $ | 2 | | | $ | (403 | ) | | | (201.5 | %) |
| | Nine Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | |
Total | | $ | (401 | ) | | $ | 94 | | | $ | (495 | ) | | | (527 | %) |
The change in the fair value of the warrant liability is related to (i) the common stock purchase warrants issued to the White Winston on June 30, 2016 and (ii) the common stock purchase warrants issued to underwriters in the Company’s IPO on March 4, 2013. We recorded a non-cash expense of $401,000 during the three and nine months ended September 30, 2016 related to the warrants issued to White Winston. There was no change in the fair value of warrant liability during the three and nine months ended September 30 2016 related to the warrants issued to underwriters. We recorded a non-cash gain of $2,000 and $94,000 during the three and nine months ended September 30, 2015, respectively, related to changes in the fair value of our warrant liability. The change in the fair value of our warrant liability was primarily the result of changes in our stock price.
Income Tax Expense (Benefit)
| | Three Months Ended | | | | | | |
| | September 30, | | Change | | | Change | |
| | 2016 | | | 2015 | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | |
Total | | $ | (624 | ) | | $ | 2,976 | | $ | (3,600 | ) | | | (121.0 | )% |
| | Nine Months Ended | | | | | | |
| | September 30, | | Change | | | Change | |
| | 2016 | | | 2015 | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | |
Total | | $ | (1,218 | ) | | $ | 1,509 | | $ | (2,727 | ) | | | (180.7 | )% |
The effective income tax rate for the three and nine months ended September 30, 2016 was 32.9% and 25.7%, respectively, resulting in income tax benefits of $624,000 and $1,218,000, respectively. The effective income tax rate for the three and nine months ended September 30, 2015 was (10.3)% and (4.6)%, respectively, resulting in income tax of $2,976,000 and $1,509,000, respectively. The majority of the difference in the effective income tax rate was due to the initial valuation allowance we took against our deferred tax assets in the third quarter of 2015 and have recorded a valuation allowance each subsequent quarter. We did not record an allowance in the first or second quarters of 2015. The remaining difference in the effective tax rates for the first nine months of 2016 compared to the first nine months of 2015 was due primarily to the accrual of the non-recurring legal settlements of $500,000 through the second quarter of 2016 and a year over year reduction in the net operating losses of our businesses. During the three months ended September 30, 2016 and 2015, the Company recorded a valuation allowance of $458,000 and $4,106,000, respectively, and during the nine months ended September 30, 2016 and 2015, the Company recorded a valuation allowance of $832,000 and $4,106,000, respectively. In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred income tax assets will not be realized. The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considered the scheduled reversal of deferred income tax liabilities, projected future taxable income, and tax planning strategies in making this assessment. Based on the consideration of these items, management determined that it is more likely than not that we will not realize the deferred income tax asset balances and therefore, initially recorded a valuation allowance as of September 30, 2015. Management has again evaluated the deferred tax asset for the nine months ended September 30, 2016 and has determined a full valuation allowance continues to be applicable. allowance.
Net lossLoss
The following table sets forth each operating segment’s net loss for the periods presented. The period-to-period comparison is not necessarily indicative of future results.
| | Three Months Ended | | | | | | | | | Three Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | | | June 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | | | 2017 | | | 2016 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | | | (in thousands) | | | | | | | |
NAPW Network | | $ | (604 | ) | | $ | (28,539 | ) | | $ | 27,935 | | | | (97.9 | %) | | $ | (10,792 | ) | | | (250 | ) | | | (10,542 | ) | | | 4,216.8 | % |
PDN Network | | | (513 | ) | | | (2,858 | ) | | | 2,345 | | | | (82.1 | %) | | | (627 | ) | | | (293 | ) | | | (334 | ) | | | 114.0 | % |
Noble Voice | | | (156 | ) | | | (410 | ) | | | 254 | | | | (62.0 | %) | | | (572 | ) | | | (263 | ) | | | (309) | | | | 117.4 | % |
China | | | | (85 | ) | | | - | | | | (85 | ) | | | 100.0 | % |
Consolidated Net Loss | | $ | (1,273 | ) | | $ | (31,807 | ) | | $ | 30,534 | | | | (96.0 | %) | | $ | (12,076 | ) | | | (806 | ) | | | (11,270 | ) | | | 1,398.3 | % |
| | Nine Months Ended | | | | | | | | | Six Months Ended | | | | | | | |
| | September 30, | | | Change | | | Change | | | June 30, | | | Change | | | Change | |
| | 2016 | | | 2015 | | | (Dollars) | | | (Percent) | | | 2017 | | | 2016 | | | (Dollars) | | | (Percent) | |
| | (in thousands) | | | | | | | | | (in thousands) | | | | | | | |
NAPW Network | | $ | (1,616 | ) | | $ | (30,146 | ) | | $ | 28,530 | | | | (94.6 | %) | | $ | (12,497 | ) | | | (1,011 | ) | | | (11,486 | ) | | | 1,136.1 | % |
PDN Network | | | (1,083 | ) | | | (3,588 | ) | | | 2,505 | | | | (69.8 | %) | | | (1,647 | ) | | | (570 | ) | | | (1,077 | ) | | | 188.9 | % |
Noble Voice | | | (820 | ) | | | (704 | ) | | | (116 | ) | | | 16.5 | % | | | (939 | ) | | | (664 | ) | | | (275 | ) | | | 41.4 | % |
China | | | | (93 | ) | | | - | | | | (93 | ) | | | 100 | % |
Consolidated Net Loss | | $ | (3,519 | ) | | $ | (34,438 | ) | | $ | 30,919 | | | | (89.8 | %) | | $ | (15,176 | ) | | | (2,245 | ) | | | (12,931 | ) | | | 576.0 | % |
As the result of the factors discussed above, during the three and ninesix months ended SeptemberJune 30, 20162017 we incurred $1,273,000$12,076,000 and $3,519,000$15,176,000 respectively, of net losses, respectively,an increase (decrease) of 1,397.8% and 576.0% from net loss of $806,000 and $2,245,000 during the three and six months ended June 30, 2016. The $11,270,000 increase in net loss for the three months ended June 30, 2017 was primarily driven by a decrease of 96.0%$2,192,000 in NAPW segment revenues from membership fees, related services and 89.8% from net losses for the three and nine months ended September 30, 2015. The changes were primarily attributable to aproduct sales period-over-period, along with NAPW segment goodwill impairment charge of $26,744,000 taken on September 30, 2015 against NAPW$9,920,000, and reduced operating losses at NAPW Network, PDN Networkincrease of $802,000 in overall general and Noble Voice.administrative expenses. The $12,931,000 increase in net loss at NAPW Network for the ninesix months ended SeptemberJune 30, 2016 included a non-recurring expense of $500,000 related to the settlement of a lawsuit, offset2017 was primarily driven by a $424,000 gain on the lease cancellationdecrease of our former Los Angeles, California$4,458,000 in NAPW office. The Company also recorded $624,000segment revenues from membership fees, related services and $1,218,000product sales period-over-period, along with NAPW segment goodwill impairment charge of income tax benefits for the three$9,920,000, an increase of $2,168,000 in overall general and nine months ended September 30, 2016, respectively, compared to income tax expenses of $2,976,000 and $1,509,000 respectively for the same periods one year prior based on a reduced loss before income taxes and an initial allowance recorded against deferred tax assets on September 30, 2015. We anticipate to continue to have net losses for the foreseeable future, as we utilize our efforts and resources to re-invest in the Company and its business plan.administrative expenses.
During the three and ninesix months ended SeptemberJune 30, 2016,2017, we incurred a net loss of $604,000$10,792,000 and $1,616,000,$12,497,000, respectively, attributable to the NAPW Network segment, compared to $28,539,000net loss of $250,000 and $30,146,000$1,011,000 for the prior year periods. Thisfor the three and six months ended June 30, 2016, respectively. The increase in net loss was primarily attributable to a year-over-year decrease in NAPW segment revenues from membership fees, related services and product sales, goodwill impairment charge of $9,920,000 and increased corporate overhead.
During the three and six months ended June 30, 2017, we incurred a net loss of $627,000 and $1,647,000, respectively, attributable to the PDN Network segment, compared to net loss of $293,000 and $570,000 for the three and six months ended June 30, 2016, respectively. The increase in net loss was primarily attributable to $486,000 increase in stock-based compensation and increased corporate overhead allocated to the PDN Network segment and an increase in non-recurring legal expenses.
During the three and six months ended June 30, 2017, we incurred a net loss of $572,000 and $939,000, respectively, attributable to the Noble Voice segment, compared to $263,000 and $664,000 for the three and six months ended June 30, 2016, respectively. The decrease in net loss was primarily attributable to a goodwill impairment charge of $-0- for the three and nine months ended September 30, 2016, compared to $26,744,000 for the same prior year periods, gain from the lease cancellation, the closing of NAPW Network office facilities during the year ended December 31, 2015 and the reductions in force and reduced spending on digital advertising, partially offset by a decrease in recognized revenue and the $500,000 of lawsuit settlements.higher corporate overhead.
During the three and nine months ended September 30, 2016, we incurred $513,000 and $1,083,000 of net losses, respectively, attributable to the PDN Network, a decrease of $2,345,000 and $2,505,000, compared to the net losses incurred for the three and nine months ended September 30, 2015. This decrease in net loss is primarily attributable to reductions in staffing levels in our sales, marketing and general and administrative teams combined with increased revenue generated by our PDN Recruits product introduced in December 2015.
During the three and nine months ended September 30, 2016, we recognized a net loss of $156,000 and $820,000, respectively, attributable to the Noble Voice division, compared to net losses of $410,000 and $703,000 for the three and nine months ended September 30, 2015. The decrease in net losses for the three months and increases in losses for the nine months ended September 30, 2016, compared to the same prior year periods were primarily due to a decline in revenues of $780,000 and $3,363,000 for the same corresponding year-over-year periods, which were partially offset by reductions in costs of sales and service and sales and marketing costs largely due to efficiencies made in the purchase of data the Company uses to drive internet traffic and corresponding reductions to the salesforce.
Liquidity and Capital Resources
The following table summarizes our liquidity and capital resources as of SeptemberJune 30, 20162017 and December 31, 2015,2016, respectively, and is intended to supplement the more detailed discussion that follows:
| | September 30, | | | December 31, | |
| | 2016 | | | 2015 | |
| (in thousands) | |
Cash and cash equivalents | | $ | 516 | | | $ | 2,071 | |
Short-term investments | | $ | - | | | $ | 500 | |
Working capital (deficiency) | | $ | (10,597 | ) | | $ | (9,199 | ) |
| | June 30, | | | December 31, | |
| | 2017 | | | 2016 | |
| (in thousands) | |
Cash and cash equivalents | | $ | 4,952 | | | $ | 6,069 | |
Working capital | | $ | 327 | | | $ | 1,000 | |
Our principal sources of liquidity are our cash and cash equivalents, andincluding the net proceeds from the recent issuanceissuances of Common Stock to CFL. During the third quarter of 2016, our principal sources of liquidity also included the proceeds from the Master Credit Facility with White Winston, which was terminated on November 7, 2016 as discussed in more detail below.
As of SeptemberJune 30, 20162017 and December 31, 20152016, we had working capital deficiencies of approximately $10,597,000$327,000 and $9,199,000 respectively. We had an accumulated deficit of approximately $46,869,000 at September 30, 2016.$1,000,000. During the ninesix months ended SeptemberJune 30, 2016,2017, we generated a net loss of approximately $3,519,000,$15,177,000 (including a non-cash impairment charge of $9,920,000), used cash in operations of approximately $2,489,000,$4,507,000, which includes $1,450,000 paid to LinkedIn related to litigation that was settled in 2016, and we expect that we will continue to generate operating losses for the foreseeable future.
We are closely monitoring operating costs and capital requirements and have developed an operating plan for 2017. We have had cost reductions in the areas of staffing levels and operating budgets.
On November 7, 2016, we consummated the issuance and sale of 1,777,417 shares of Common Stock to CFL, at a price of $9.60 per share (giving effect to the Reverse Split), pursuant to the terms of the Purchase Agreement with CFL.share. We received total gross proceeds of approximately $17.1 million from the Share Issuance, or $14.1 million after giving effect to the payment for 312,500 shares of Common Stock tendered and not withdrawn in the Tender Offer. We received approximately $9.0 million in net proceeds from the Share Issuance, after repayment of outstanding indebtedness and the payment of transaction-related expenses at the closing.
On November 7, 2016, in connection withJanuary 18, 2017, we sold 312,500 shares of Common Stock to CFL at a price of $9.60 per share, for total gross proceeds of $3,000,000, or $2,821,000 after giving effect to the closingpayment of the Share Issuance, we (i) repaid in full all amounts owed under the Master Credit Facility, and (ii) terminated the Master Credit Facility and related agreements between the Company and White Winston, including the Board Representation Agreement, dated as of June 30, 2016. All security interests created under the Master Credit Facility were released upon repayment of the amounts under and termination of the Master Credit Facility.transaction-related expenses.
We currently anticipate that our available funds and cash flow from operations will be sufficient to meet our working capital requirements through August of 2018. Since the Company expects that it will continue to generate operating losses for the next twelve months. However, there can be no assurances that our business plans and actions will be successful, that we will generate anticipated revenues, or that unforeseen circumstances will notmid-term, the Company may require additional funding sources or need to further decrease expenses in the future or effectuate plansorder to conserve liquidity. Future efforts to raise additional funds may not be successful or they may not be available on acceptable terms, if at all.
We collect NAPW Network membership fees generally at the commencement of theirthe membership term or at renewal periods thereafter. The memberships we sell are for one year and we defer recognition of the revenue from membership sales and renewals and recognize it ratably over the 12twelve month period. As a result, we record a liability for the deferred revenue which results in a large working capital deficiency. Our PDN divisionNetwork also sells recruitment services to employers, generally on a one year contract basis. This revenue is also deferred and recognized over the life of the contract. The deferred revenue from the PDN contracts also increases our working capital deficiency. Our payment terms for PDN Network and Noble Voice customers range from 30 to 60 days. We consider the difference between the payment terms and payment receipts a result of transit time for invoice and payment processing and to date have not experienced any liquidity issues as a result of the payments extending past the specified terms. Cash and cash equivalents and short term investments consist primarily of cash on deposit with banks and investments in money market funds, corporate and municipal debt and U.S. government and U.S. government agency securities.
| | Nine Months Ended | | | Six Months Ended | |
| | September 30, | | | June 30, | |
| | 2016 | | | 2015 | | | 2017 | | | 2016 | |
| | (in thousands) | | (in thousands) | |
Cash provided by (used in): | | | | | | | | | | |
Operating activities | | $ | (2,489 | ) | | $ | (4,207 | ) | | $ | (4,507 | ) | | $ | (2,233 | ) |
Investing activities | | | 694 | | | | 3,910 | | | | (117 | ) | | | 507 | |
Financing activities | | | 239 | | | | 2,658 | | | | 3,502 | | | | 948 | |
Net increase (decrease) in cash and cash equivalents | | $ | (1,556 | ) | | $ | 2,361 | | |
Effect of exchange rate fluctuations on cash and cash equivalents | | | | 5 | | | | - | |
Net decrease in cash and cash equivalents | | | $ | (1,117 | ) | | $ | (778 | ) |
Net Cash Used in Operating Activities
NetFor the six months ended June 30, 2017, net cash used in operating activities for the nine months ended September 30, 2016 was $2,489,000.$4,507,000. We had a net loss of $3,519,000 during the nine months ended September 30, 2016,$15,177,000, a deferred income tax benefit of $1,218,000 and a gain on lease cancellation of $424,000,$990,000, which were partiallywas offset by non-cash NAPW goodwill impairment charge of $9,920,000, depreciation and amortization of $2,498,000, an increase in the fair value of warrant liabilities of $401,000,$1,637,000 and stock-based compensation expense of $218,000 and deferred financing cost amortization of $157,000.$585,000. Changes in operating assets and liabilities used $601,000$638,000 of cash during the ninesix months ended SeptemberJune 30, 2016,2017, consisting primarily of decreases in deferred revenue and increased prepaid expensesaccounts payable and slight increases in accounts receivable, partially offset by increases in accrued expenses.expenses and decreases in prepayments.
Net cash used in operating activities for the ninesix months ended SeptemberJune 30, 20152016 was $4,207,000.$2,233,000. We had a net loss of $34,438,000$2,246,000 during the ninesix months ended SeptemberJune 30, 2015,2016, which was offset by non-cash depreciation and amortization of $2,731,000, impairment expense of $26,744,000,$1,678,000, stock-based compensation expense of $351,000, a decrease in the fair value of warrant liabilities of $94,000, the amortization of premiums paid on short-term investments of $77,000, a loss on the sale of property and equipment of $33,000, the amortization of debt discount related to the Promissory Note of $8,000$100,000 and a deferred tax benefit of $1,509,000.$594,000. Changes in operating assets and liabilities used $1,127,000$747,000 of cash during the ninesix months ended SeptemberJune 30, 2015.2016, consisting primarily of decreases in deferred revenue partially offset by increases in accrued expenses.
Net Cash (Used in) Provided by Investing Activities
Net cash provided byused in investing activities for the ninesix months ended SeptemberJune 30, 20162017 was $694,000,$117,000, consisting of $500,000$70,000 invested to develop technology, $54,000 in purchases of proceeds from the maturities of short-term investmentsproperty and $194,000equipment, partially offset by $7,000 of returned security deposits.
Net cash provided by investing activities for the ninesix months ended SeptemberJune 30, 20152016 was $3,910,000,$507,000, consisting of $5,297,000$500,000 of proceeds from the maturities of short-term investments offset by $925,000 from the purchaseand $7,000 of short-term investments, $393,000 invested to develop technology, $54,000 in purchases of property and equipment and $15,000 of newreturned security deposits.
Net Cash Provided by Financing Activities
Net cash provided by financing activities during the ninesix months ended SeptemberJune 30, 2017 was $3,502,000, consisting of the $3,000,000 in gross proceeds from the January 18, 2017 issuance, $646,000 refund of merchant reserve, partially offset by the $144,000 payment of offering costs to third-party professionals.
Net cash provided by financing activities during the six months ended June 30, 2016 was $239,000,$948,000, consisting of $1,943,000$1,573,000 of proceeds drawn on our Master Credit Facility , partially offset by $488,000$459,000 of costs related to securing that facility payment of $1,049,000 of costs related to the CFL Transaction and $166,000 due to the increase in the merchant reserve for NAPW Network.
Net cash provided by financing activities during the nine months ended September 30, 2015 was $2,658,000, consisting of $5,010,000 of proceeds from the sale of common stock and $225,000 of proceeds from the sale of over-allotment common stock to our underwriters, offset by $671,000 of costs related to the common stock offerings, $1,295,000 for the repayment of a note payable, $400,000 decrease in our merchant reserve, $196,000 for the repurchase of shares of vested restricted stock, and $15,000 for the payment of capital lease obligations.
Master Credit Facility
On November 7, 2016, in connection with the closing of the Share Issuance, we (i) repaid in full all amounts owed under the Master Credit Facility and (ii) terminated the Master Credit Facility and related agreements between the Company and White Winston, including the Board Representation Agreement, dated as of June 30, 2016. All security interests created under the Master Credit Facility were released upon repayment of the amounts under and termination of the Master Credit Facility.
Off-Balance Sheet Arrangements
Since inception, we have not engaged in any off-balance sheet activities as defined in Regulation S-K Item 303(a)(4).
Critical Accounting Policies and Estimates
Pursuant to the provisions of the Jumpstart Our Business Startups Act (the “JOBS Act”), as an “emerging growth company,” we may delay adoption of new or revised accounting standards applicable to public companies until the earlier of the date that (i) we are no longer an emerging growth company or (ii) we affirmatively and irrevocably opt out of the extended transition period for complying with such new or revised accounting standards. We have elected to take advantage of the benefits of this extended transition period. Our consolidated financial statements may therefore not be comparable to those of companies that comply with such new or revised accounting standards. Upon issuance of new or revised accounting standards that apply to our consolidated financial statements, we will disclose the date on which adoption is required for non-emerging growth companies and the date on which we will adopt the recently issued accounting guidelines.
Our management’s discussion and analysis of financial condition and results of operations is based on our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States, or U.S. GAAP. The preparation of these consolidated financial statements requires us to exercise considerable judgment with respect to establishing sound accounting policies and in making estimates and assumptions that affect the reported amounts of our assets and liabilities, our recognition of revenues and expenses, and disclosure of commitments and contingencies at the date of the consolidated financial statements.
We base our estimates on our historical experience, knowledge of our business and industry, current and expected economic conditions, the attributes of our products, the regulatory environment, and in certain cases, the results of outside appraisals. We periodically re-evaluate our estimates and assumptions with respect to these judgments and modify our approach when circumstances indicate that modifications are necessary. These estimates and assumptions form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.
While we believe that the factors we evaluate provide us with a meaningful basis for establishing and applying sound accounting policies, we cannot guarantee that the results will always be accurate. Since the determination of these estimates requires the exercise of judgment, actual results could differ from such estimates.
There have been no material changes to the Company’s critical accounting policies and estimates as compared to the critical accounting policies and estimates described in the 20152016 Annual Report, which we believe are the most critical to our business and the understanding of our results of operations and affect the more significant judgments and estimates that we use in the preparation of our financial statements.
Special Note Regarding Forward-Looking Statements
This Quarterly Report contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements concern expectations, beliefs, projections, plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts. Specifically, this Quarterly Report contains forward-looking statements regarding:
| · | our beliefs regarding our ability to create enhanced value for our members and customers; |
| · | our beliefs regarding the relation between the number of members or registered users and our revenues; |
| · | our expectations regarding future changes in our salesforce; |
| · | the anticipated effect of the Detroit office closure on the overhead costs and supervision; |
| · | our expectations regarding the changes in revenues in 2016, 2017, 2018 and 2019; |
| · | our expectations regarding future increases in sales and marketing costs and general and administrative expenses; and |
| · | our beliefs regarding our liquidity requirements, the availability of cash and capital resources to fund our business in the future and intended use of liquidity. |
These forward-looking statements reflect our current views about future events and are subject to risks, uncertainties and assumptions. We wish to caution readers that certain important factors may have affected and could in the future affect our actual results and could cause actual results to differ significantly from those expressed in any forward-looking statement. The most important factors that could prevent us from achieving our goals, and cause the assumptions underlying forward-looking statements and the actual results to differ materially from those expressed in or implied by those forward-looking statements include, but are not limited to, the following:
| · | our ability to realizeraise funds in the anticipated benefits from the transaction with CFL; |
| · | future to support operations failure to realize synergies and other financial benefits from mergers and acquisitions within expected time frames, including increases in expected costs or difficulties related to integration of merger and acquisition partners; |
| · | inability to identify and successfully negotiate and complete additional combinations with potential merger or acquisition partners or to successfully integrate such businesses; |
| · | our history of operating losses; |
| · | we may not be able to reverse the significant decline in our revenues; |
| · | our limited operating history in a new and unproven market; |
| · | increasing competition in the market for online professional networks; |
| · | our ability to comply with increasing governmental regulation and other legal obligations related to privacy; |
| · | our ability to adapt to changing technologies and social trends and preferences; |
| · | our ability to attract and retain a sales and marketing team, management and other key personnel and the ability of that team to execute on the Company’s business strategies and plans; |
| · | our ability to obtain and maintain protection for our intellectual property; |
| · | any future litigation regarding our business, including intellectual property claims; |
| · | general and economic business conditions; and |
| · | legal and regulatory developments. |
The foregoing list of important factors may not include all such factors. You should consult other disclosures made by the Company (such as in our other filings with the SEC or in company press releases) for additional factors, risks and uncertainties that may cause actual results to differ materially from those projected by the Company. Please refer to Part I.II, Item 1A.,1A, “Risk Factors” of this Quarterly Report and to Part I.I, Item 1A.,1A, “Risk Factors” of our 20152016 Annual Report for additional information regarding factors that could affect our results of operations, financial condition and cash flow. You should consider these factors, risks and uncertainties when evaluating any forward-looking statements and you should not place undue reliance on any forward-looking statement. Forward-looking statements represent our views as of the date of this Quarterly Report, and we undertake no obligation to update any forward-looking statement to reflect the impact of circumstances or events that arise after the date of this Quarterly Report.
ITEM 3. | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK |
Not applicable.
ITEM 4. | CONTROLS AND PROCEDURES |
Disclosure Controls and Procedures
As of SeptemberJune 30, 2016,2017, our management conducted an evaluation, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures; as such term is defined in Rule 13a-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Based uponWe recognize that evaluation and because of thethere are material weaknesses related to our internal controls as described below. Therefore, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were not effective, as of the end of the period covered by this Quarterly Report in. This includes ensuring that information required to be disclosed was recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and. Furthermore, to provide reasonable assurance that information required to be disclosed by us in such reports is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting
During the thirdsecond quarter of 2016,2017, we continued to undertake certain initiatives to improve and remediate material weaknesses related to our internal control over financial reporting that were identified for the fiscal year ended December 31, 2015. Specifically, we2016. We continued making necessary changes and implementing new policies to more fully segregate incompatible duties and enhance the overall internal control structure.structure, including requiring pre-approval for certain purchases, more controls in creating new vendors in the system, creating various levels of approval authority, streamlining and establishing monthly closing procedures and reorganizing accounting department to improve segregation of duties. There have been no other changes in our internal control over financial reporting during the thirdsecond quarter of 20162017 that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.
We anticipate that the actions described above and resulting improvements in controls will strengthen the Company’s internal control over financial reporting and will, over time, address the related material weakness.weaknesses. However, because many of the controls in the Company’s system of internal controls rely extensively on manual review and approval, the successful operation of these controls may be required for several quarters prior to management being able to conclude that the material weakness hasweaknesses have been remediated.
PART II
The Company has previously disclosed that it and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned Gauri Ramnath, et al. v. Professional Diversity Network, Inc., et al., No. BC604153 (Los Angeles Superior Ct.), a putative class action filed in January 2016 alleging violations of various California Labor Code (wage & hour) sections. During the first quarter of 2016, the Company executed a settlement agreement, subject to later Court approval, in which the Company agreed in principle to pay $500,000 for a global settlement of the class action. During the first quarter of 2016, the Company also recorded a litigation settlement expense in the amount of $500,000. On November 28, 2016, the Court approved the proposed settlement. In December of 2016 the Company paid the settlement amount in the Court’s fund and the third-party administrator began distributing payments to class members. On August 2, 2017, the Court notified the parties that the case is “reported as complete without the need for a further status conference”. The Company expects a formal dismissal order in the near future.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to an actiona proceeding captioned LinkedIn Corp. v. NAPW, Inc. andIn re Professional Diversity Network, Inc.Cases 31-CA-159810 and 31-CA-162904, No. 16-CV-299784 (Santa Clara Superior Ct.). The lawsuit was filed on September 12, 2016. LinkedIn Corp.with the National Labor Relations Board (“LinkedIn”NLRB”), in June 2015 and alleging violations of the plaintiff, seeks payment of outstanding amounts it claims are owed under a marketing agreement between LinkedIn and NAPW, Inc. The Company has prepared but has not yet filed a counterclaim. LinkedIn has agreed to postponeNational Labor Relations Act against the deadline for the Company to file a responsive pleading to January 5, 2017. The parties have also agreed to mediate their respective claims, with a mediation currently scheduled for December 20, 2016. The case is in its preliminary stages and it is uncertain whether or not its outcome is likely to have a material impact on the Company’s financial position.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned Gauri Ramnath, et al. v. Professional Diversity Network, Inc., et al., No. BC604153 (Los Angeles Superior Ct.), a putative class action alleging violations of various California Labor Code (wage & hour) sections. The plaintiffs seek unspecified damages. The complaint was filed in December 2015 and the Company has answered. On April 28, 2016, the parties entered into a mutual settlement agreement and release, on behalf of all putative class participants, in the amount of $500,000. Such amount is recorded in accrued expenses in the accompanying condensed consolidated balance sheet as of September 30, 2016. The parties’ agreement and its amount are subject to Court and state agency approval. The Company has been notified that the Court will hold a hearing to consider final approval on November 28, 2016. The Company anticipates that, if the global settlement is approved, it will have to fund in late Fourth Quarter of 2016 or early First Quarter of 2017.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to an administrative action before the National Labor Relations Board captioned as In re Professional Diversity Network, Cases 31-CA-159810 and 31-CA-162904 (NLRB), alleging violations of the National Labor Relations Act, where employee was allegedly terminated for asserting “union organizing” rights. The complaint was filed on September 21, 2015. While the Company disputes that any rights were impacted, the NLRB has issued its preliminary order requiring the Company to take certain remedial actions in the form of posting notices and revising certain policies. The NLRB’s order was recently affirmed by the U.S. Court of Appeals for the Ninth Circuit and the Company is currently working with the agencyNLRB to comply withcarry out the effects of its order. The NLRB order.is expected to levy a make-whole remedy to the subject employee. The Company does not anticipate that its outcome willexpect the resolution of this matter to have a material negative impact on the Company’sits financial position.condition.
The Company is a party to an administrative action before the Equal Employment Opportunity Commissiona proceeding captioned as Paul Sutcliffe v. Professional Diversity Network, Inc., No. 533-2016-00033 (EEOC), filed with the Equal Employment Opportunity Commission in April 2016 and alleging violations of Title VII and the Age Discrimination in Employment Act, where employee was allegedly terminated due to his race (Caucasian) and his age (over 40). The complaint was filed on August 4, 2016. The EEOC has not yet notified the Company that it has issued a preliminary finding, thatright-to-sue letter, and the Company discriminated against the complainant. complainant has not yet filed a lawsuit.
The Company is currently weighing its appellate options, but does not anticipate that this case will have a material impactparty to a proceeding captioned Wei Aniton v. Professional Diversity Network, Inc., No. 440-2017-04717 (EEOC), filed with the Equal Employment Opportunity Commission (“EEOC”) on July 6, 2017 and alleging violations of Title VII and the Company’s financial position.
On November 4, 2016, we entered into a Confidential SettlementEqual Pay Act of 1963, where employee alleges she was discriminated by the Company due to her race and Mutual Release of All Claims (the “Release”) with Matthew B. Proman (“Proman”), pursuant to which we agreed among other things that (i) the we would pay to Proman $300,000 at the closing of the Share Issuance, (ii) the Separation Agreementher sex and Mutual Release of All Claims, dated July 16, 2015 between Proman and PDN (the “Separation Agreement”) would be terminated as of November 4, 2016, and (iii) the Seller Promissory Notewas paid less than similarly situated white males. The Company is in the principal amountprocess of $445,000 dated September 24, 2014 in favor of Proman (the “Promissory Note”) would be terminated as of November 4, 2016. We have also agreed that notwithstanding the termination of the Separation Agreement pursuantproviding a response to the Release, Proman’s co-sale right would be preserved and he would continue to hold the options and warrants he held as of November 4, 2016. On November 7, 2016, the Company paid Proman $300,000 pursuant to the Release.
The information presented below updates, and should be read in conjunction with, the risk factors and information disclosed in our 20152016 Annual Report and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2016 filed with the SEC on August 15, 2016.Report.
The proceeds from the January 2017 Share Issuance may not be sufficient to implement our productivity improvement initiatives.
We received net proceeds of approximately $9.0 million$2,856,000 from the January 18, 2017 Share Issuance, after giving effect to the payment for 312,500 shares of Common Stock tendered and not withdrawnpartially offset by approximately $144,000 in the Tender Offer, repayment of outstanding indebtedness and the payment of transaction-related expenses at the closing.third-party professional fees. We expect to use the net proceeds for general corporate and working capital purposes including to implement the productivity improvement initiatives that we have identified as key to our ability to deliver profitable growth over the long term. We cannot be certain that the proceeds from the Share Issuance will be sufficient to implement all or any of the initiatives or that these initiatives will improve our short and long-term business performance or prospects. In the event that we cannot implement these initiatives or that these initiatives are not successful, we could again face liquidity and going concern issues, which could result in your losing your entire investment in the Company.
The Company is controlled by CFL, and CFL’s interests may differ from the interests of our other stockholders.
CFL beneficially owns 51%54.64% of our outstanding shares of Common Stock on a fully diluted basis. Five out of nine members of our Board of Directors are nominated by CFL. CFL may not exercise its rights as our controlling stockholder in a manner consistent with the interests of our other stockholders. By virtue of its ownership of a majority of our Common Stock and the power to designate the majority of our Board of Directors, CFL is in a position to influence the Company’s actions for its own benefit.
Public sales of a substantial number of shares of our Common Stock by CFL could cause our stock price to fall.
CFL beneficially owns 51%54.64% of our outstanding shares of Common Stock on a fully diluted basis. Pursuant to the Stockholders’ Agreement, dated November 7, 2016, by and among the Company, CFL and CFL shareholders, CFL, CFL shareholders and their respective controlled affiliates (collectively, the “CFL Group”) ”) are subject to a one-year lock-up with respect to all shares of Common Stock owned by members of the CFL Group, subject to certain exceptions. However, after the one-year period, it may generally sell its shares in the public markets, subject to applicable securities laws. Furthermore, we have granted CFL and the CFL shareholders certain registration rights that provide them the ability to register for resale, from time to time and in accordance with the terms of the registration rights agreement, all shares of Common Stock owned by members of the CFL Group, subject to certain exceptions. Sales of a substantial number of shares of our Common Stock in the public market or the perception that these sales might occur, could depress the market price of our Common Stock and could have a material adverse effect on the trading price of our Common Stock.
Because we have a majority stockholder, our public float is more limited which could impact your ability to sell your shares and could result in increased volatility in our stock price.
CFL beneficially owns 51%54.64% of the outstanding shares of our Common Stock. As a result, the trading volume of our Common Stock could be more limited than if our shares were more-widely held. In addition, because we are a relatively small company, the range of investors willing to invest in our shares may be relatively limited. As a result of these factors, it may be more difficult for you to sell your shares of Common Stock at a time and price that you deem appropriate, and could increase the volatility of our stock price.
ITEM 2. | UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS |
Other than as previously reported in our current report on Form 8-K filed on August 15, 2016, weWe did not sell any equity securities in transactions that were not registered under the Securities Act of 1933 during the three months ended SeptemberJune 30, 2016.2017.
ITEM 3. | DEFAULTS UPON SENIOR SECURITIES |
None.
ITEM 4. | MINE SAFETY DISCLOSURE |
Not applicable.
None.
2.2 | Stock Purchase Agreement, dated as of August 12, 2016, by and between the Company and Cosmic Forward Limited, including as Exhibit A the form of Stockholders’ Agreement (incorporated herein by reference to Exhibit 2.1 to Current Report on Form 8-K filed on August 15, 2016). |
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3.1 | Amended and Restated Certificate of Incorporation of the Company, as amended through October 17, 2016. |
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3.2 | Second Amended and Restated Bylaws of Professional Diversity Network, Inc., dated November 7, 2016 (incorporated herein by reference to Exhibit 3.2 to Current Report on Form 8-K filed on November 8, 2016). |
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4.9 | Stockholders’ Agreement, dated as of November 7, 2016, by and among the Company, CFL, Maoji (Michael) Wang, Jingbo Song, Yong Xiong Zheng and Nan Nan Kou (incorporated herein by reference to Exhibit 4.9 to Current Report on Form 8-K filed on November 8, 2016). |
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10.29 | Employment Agreement between the Company and Katherine Butkevich, dated September 30, 2016 (incorporated herein by reference to Exhibit 10.29 to Current Report on Form 8-K filed on October 4, 2016). |
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10.30 | Confidential Settlement and Mutual Release of All Claims, dated November 4, 2016 by and between the Company and Matthew B. Proman. |
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31.1 | Certification of Chief Executive Officer pursuant to Exchange Act Rule 13a-14(a) or Rule 15d- 14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. |
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31.2 | Certification of Chief Financial Officer pursuant to Exchange Act Rule 13a-14(a) or Rule 15d- 14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. |
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32.1 | Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. |
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101. | INS XBRL Instance Document |
101. | SCH XBRL Taxonomy Extension Schema Document |
101. | CAL XBRL Taxonomy Extension Calculation Linkbase Document |
101. | DEF XBRL Taxonomy Extension Definition Linkbase Document |
101. | LAB XBRL Taxonomy Extension Labels Linkbase Document |
101. | PRE XBRL Taxonomy Extension Presentation Linkbase Document |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
| | PROFESSIONAL DIVERSITY NETWORK, INC. | |
| | | | |
| | | | |
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Date: August Date:14November 14, 2016 , 2017 | By: | | /s/ David MecklenburgerJiangping (Gary) Xiao | |
| | Name: | David MecklenburgerJiangping (Gary) Xiao | |
| | Title: | Chief Financial Officer (On behalf of the Registrant and as principal financial officer and principal accounting officer) | |
EXHIBIT INDEX
Exhibit
Number
| Description of Exhibit |
| |
3.1 | Amended and Restated Certificate of Incorporation of the Company, as amended through October 17, 2016. |
| |
10.30 | Confidential Settlement and Mutual Release of All Claims, dated November 4, 2016 by and between the Company and Matthew B. Proman. |
| |
31.1 | |
| |
31.2 | |
| |
32.1 | |
| |
101. | INS XBRL Instance Document |
101. | SCH XBRL Taxonomy Extension Schema Document |
101. | CAL XBRL Taxonomy Extension Calculation Linkbase Document |
101. | DEF XBRL Taxonomy Extension Definition Linkbase Document |
101. | LAB XBRL Taxonomy Extension Labels Linkbase Document |
101. | PRE XBRL Taxonomy Extension Presentation Linkbase Document |
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