Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-Q

(Mark One)
þQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2015March 31, 2016
or
 
¨TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from              to             
Commission File No. 001-33202

UNDER ARMOUR, INC.
(Exact name of registrant as specified in its charter)

Maryland 52-1990078
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification No.)
1020 Hull Street
Baltimore, Maryland 21230
 (410) 454-6428
(Address of principal executive offices) (Zip Code) (Registrant’s telephone number, including area code)
 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  þ    No  ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  þ    No  ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filerþ Accelerated filer¨
Non-accelerated filer¨ Smaller reporting company¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  þ
As of September 30, 2015March 31, 2016 there were 180,115,884183,141,109 shares of Class A Common Stock and 35,700,00034,450,000 shares of Class B Convertible Common Stock outstanding.



UNDER ARMOUR, INC.
September 30, 2015March 31, 2016
INDEX TO FORM 10-Q
 
   
PART I. 
   
Item 1. 
 

 

 

 

 
Item 2.
Item 3.
Item 4.
   
PART II. 
   
Item 1.
Item 1A.
Item 2.
Item 6.
  



PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Under Armour, Inc. and Subsidiaries
Unaudited Consolidated Balance Sheets
(In thousands, except share data)
 March 31,
2016
 December 31,
2015
 March 31,
2015
Assets     
Current assets     
Cash and cash equivalents$157,001
 $129,852
 $224,927
Accounts receivable, net566,286
 433,638
 395,917
Inventories834,287
 783,031
 577,947
Prepaid expenses and other current assets211,209
 152,242
 169,722
Deferred income taxes
 
 65,966
Total current assets1,768,783
 1,498,763
 1,434,479
Property and equipment, net601,910
 538,531
 359,489
Goodwill588,895
 585,181
 595,492
Intangible assets, net73,217
 75,686
 87,075
Deferred income taxes92,230
 92,157
 14,104
Other long term assets93,089
 75,652
 53,899
Total assets$3,218,124
 $2,865,970
 $2,544,538
Liabilities and Stockholders’ Equity     
Current liabilities     
Revolving credit facility, current$140,000
 $
 $
Accounts payable184,243
 200,460
 252,051
Accrued expenses224,076
 192,935
 137,482
Current maturities of long term debt27,000
 42,000
 43,347
Other current liabilities30,581
 43,415
 15,339
Total current liabilities605,900
 478,810
 448,219
Long term debt, net of current maturities217,525
 349,070
 379,984
Revolving credit facility, long term550,000
 275,000
 250,000
Other long term liabilities103,382
 94,868
 81,809
Total liabilities1,476,807
 1,197,748
 1,160,012
Commitments and contingencies (see Note 4)
 
 
Stockholders’ equity     
Class A Common Stock, $0.0003 1/3 par value; 400,000,000 shares authorized as of March 31, 2016 and 2015; 183,141,109 shares issued and outstanding as of March 31, 2016, 181,646,468 shares issued and outstanding as of December 31, 2015 and 179,386,971 shares issued and outstanding as of March 31, 2015.61
 61
 60
Class B Convertible Common Stock, $0.0003 1/3 par value; 34,450,000 shares issued and outstanding as of March 31, 2016, 34,450,000 shares authorized, issued and outstanding as of December 31, 2015 and 36,150,000 shares authorized, issued and outstanding as of March 31, 2015.12
 11
 12
Class C Common Stock, $0.0003 1/3 par value; 400,000,000 shares authorized as of March 31, 2016 and 2015; 217,591,109 shares issued and outstanding as of March 31, 2016, 216,096,468 shares issued and outstanding as of December 31, 2015 and 215,536,971 shares issued and outstanding as of March 31, 2015.73
 72
 72
Additional paid-in capital702,972
 636,558
 554,856
Retained earnings1,082,027
 1,076,533
 856,640
Accumulated other comprehensive loss(43,828) (45,013) (27,114)
Total stockholders’ equity1,741,317
 1,668,222
 1,384,526
Total liabilities and stockholders’ equity$3,218,124
 $2,865,970
 $2,544,538
 September 30,
2015
 December 31,
2014
 September 30,
2014
Assets     
Current assets     
Cash and cash equivalents$159,398
 $593,175
 $249,469
Accounts receivable, net551,188
 279,835
 449,221
Inventories867,082
 536,714
 637,459
Prepaid expenses and other current assets134,751
 87,177
 86,914
Deferred income taxes60,692
 52,498
 40,840
Total current assets1,773,111
 1,549,399
 1,463,903
Property and equipment, net478,418
 305,564
 264,629
Goodwill591,872
 123,256
 123,356
Intangible assets, net79,692
 26,230
 28,850
Deferred income taxes42,866
 33,570
 47,602
Other long term assets69,543
 57,064
 49,770
Total assets$3,035,502
 $2,095,083
 $1,978,110
Liabilities and Stockholders’ Equity     
Current liabilities     
Revolving credit facility, current$300,000
 $
 $
Accounts payable274,285
 $210,432
 $273,687
Accrued expenses188,266
 147,681
 143,299
Current maturities of long term debt42,124
 28,951
 19,524
Other current liabilities43,929
 34,563
 53,969
Total current liabilities848,604
 421,627
 490,479
Long term debt, net of current maturities362,550
 255,250
 172,124
Revolving credit facility200,000
 
 
Other long term liabilities89,094
 67,906
 61,366
Total liabilities1,500,248
 744,783
 723,969
Commitments and contingencies (see Note 5)
 
 
Stockholders’ equity     
Class A Common Stock, $0.0003 1/3 par value; 400,000,000 shares authorized as of September 30, 2015, December 31, 2014 and September 30, 2014; 180,115,884 shares issued and outstanding as of September 30, 2015, 177,295,988 shares issued and outstanding as of December 31, 2014 and 176,021,944 shares issued and outstanding as of September 30, 2014.60
 59
 59
Class B Convertible Common Stock, $0.0003 1/3 par value; 35,700,000 shares authorized, issued and outstanding as of September 30, 2015, 36,600,000 shares authorized, issued and outstanding as of December 31, 2014 and 37,675,000 shares authorized, issued and outstanding as of September 30, 2014.12
 12
 13
Class C Common Stock, $0.0003 1/3 par value; 400,000,000 shares authorized as of September 30, 2015; 0 shares issued and outstanding as of September 30, 2015.
 
 
Additional paid-in capital603,123
 508,350
 490,578
Retained earnings971,117
 856,687
 770,484
Accumulated other comprehensive loss(39,058) (14,808) (6,993)
Total stockholders’ equity1,535,254
 1,350,300
 1,254,141
Total liabilities and stockholders’ equity$3,035,502
 $2,095,083
 $1,978,110
See accompanying notes.

1


Under Armour, Inc. and Subsidiaries
Unaudited Consolidated Statements of Income
(In thousands, except per share amounts)
 
Three Months Ended September 30, Nine Months Ended September 30,Three Months Ended March 31, 
2015 2014 2015 20142016 2015 
Net revenues$1,204,109
 $937,908
 $2,792,627
 $2,189,169
$1,047,702
 $804,941
 
Cost of goods sold616,949
 472,608
 1,448,750
 1,123,227
567,066
 427,277
 
Gross profit587,160
 465,300
 1,343,877
 1,065,942
480,636
 377,664
 
Selling, general and administrative expenses415,763
 319,194
 1,112,912
 858,286
445,753
 349,997
 
Income from operations171,397
 146,106
 230,965
 207,656
34,883
 27,667
 
Interest expense, net(4,100) (1,535) (10,572) (3,608)(4,532) (2,210) 
Other expense, net(3,239) (3,355) (5,038) (3,982)
Other income (expense), net2,702
 (1,840) 
Income before income taxes164,058
 141,216
 215,355
 200,066
33,053
 23,617
 
Provision for income taxes63,581
 52,111
 88,384
 79,733
13,873
 11,889
 
Net income$100,477
 $89,105
 $126,971
 $120,333
$19,180
 $11,728
 
Net income available per common share           
Basic$0.47
 $0.42
 $0.59
 $0.56
$0.04
 $0.03
 
Diluted$0.45
 $0.41
 $0.58
 $0.55
$0.04
 $0.03
 
Weighted average common shares outstanding           
Basic215,743
 213,522
 215,347
 213,035
433,626
 429,394
 
Diluted221,053
 217,982
 220,708
 217,601
443,260
 439,232
 
See accompanying notes.

2


Under Armour, Inc. and Subsidiaries
Unaudited Consolidated Statements of Comprehensive Income
(In thousands)
 
Three Months Ended September 30, Nine Months Ended September 30,Three Months Ended March 31,
2015 2014 2015 20142016 2015
Net income$100,477
 $89,105
 $126,971
 $120,333
$19,180
 $11,728
Other comprehensive income (loss):          
Foreign currency translation adjustment(11,558) (8,218) (23,784) (9,436)7,442
 (12,829)
Unrealized gain (loss) on cash flow hedge, net of tax of ($506) and $404 for the three months ended September 30, 2015 and 2014, respectively, and ($698) and $39 for the nine months ended September 30, 2015 and 2014, respectively.(105) 771
 (466) 249
Total other comprehensive loss(11,663) (7,447) (24,250) (9,187)
Comprehensive income$88,814
 $81,658
 $102,721
 $111,146
Unrealized gain (loss) on cash flow hedge, net of tax of $(2,767) and $(65) for the three months ended March 31, 2016 and 2015.(6,257) 523
Total other comprehensive income (loss)1,185
 (12,306)
Comprehensive income (loss)$20,365
 $(578)
See accompanying notes.

3


Under Armour, Inc. and Subsidiaries
Unaudited Consolidated Statements of Cash Flows
(In thousands)
 
Nine Months Ended September 30,Three Months Ended March 31,
2015 20142016 2015
Cash flows from operating activities      
Net income$126,971
 $120,333
$19,180
 $11,728
Adjustments to reconcile net income to net cash used in operating activities      
Depreciation and amortization72,211
 52,391
32,021
 21,308
Unrealized foreign currency exchange rate losses24,677
 4,881
Unrealized foreign currency exchange rate (gains) losses(11,248) 21,416
Loss on disposal of property and equipment434
 78
384
 227
Stock-based compensation44,800
 38,965
14,403
 9,043
Deferred income taxes(15,266) (19,783)2,724
 4,049
Changes in reserves and allowances19,577
 10,794
12,657
 5,792
Changes in operating assets and liabilities, net of effects of acquisitions:      
Accounts receivable(288,687) (248,256)(136,990) (127,439)
Inventories(357,874) (176,770)(45,958) (50,303)
Prepaid expenses and other assets(52,629) (20,282)(15,351) (39,899)
Accounts payable58,155
 118,236
(976) 40,066
Accrued expenses and other liabilities44,863
 20,180
8,627
 (14,264)
Income taxes payable and receivable9,320
 26,737
(47,748) (58,250)
Net cash used in operating activities(313,448) (72,496)(168,275) (176,526)
Cash flows from investing activities      
Purchases of property and equipment(226,733) (96,596)(104,573) (68,619)
Purchase of businesses, net of cash acquired(539,460) (10,924)
 (539,109)
Purchases of available-for-sale securities(80,272) 
(19,997) (10,424)
Sales of available-for-sale securities68,314
 
21,414
 3,311
Purchases of other assets(2,670) (724)
 (2,494)
Net cash used in investing activities(780,821) (108,244)(103,156) (617,335)
Cash flows from financing activities      
Proceeds from revolving credit facility500,000
 
415,000
 250,000
Payments on revolving credit facility
 (100,000)
Proceeds from term loan150,000
 150,000

 150,000
Payments on term loan(145,000) 
Payments on long term debt(29,527) (11,275)(500) (7,355)
Excess tax benefits from stock-based compensation arrangements40,768
 33,056
27,058
 34,613
Proceeds from exercise of stock options and other stock issuances7,527
 14,060
3,954
 2,922
Payments of debt financing costs(947) (1,714)(1,258) (946)
Net cash provided by financing activities667,821
 84,127
299,254
 429,234
Effect of exchange rate changes on cash and cash equivalents(7,329) (1,407)(674) (3,621)
Net decrease in cash and cash equivalents(433,777) (98,020)
Net increase (decrease) in cash and cash equivalents27,149
 (368,248)
Cash and cash equivalents      
Beginning of period593,175
 347,489
129,852
 593,175
End of period$159,398
 $249,469
$157,001
 $224,927
      
Non-cash investing and financing activities   
Increase (decrease) in accrual for property and equipment$4,800
 $(10,601)
Non-cash investing activities   
Decrease in accrual for property and equipment(13,814) (195)
Property and equipment acquired under build-to-suit leases5,631




5,631
Non-cash acquisition of business
 11,233
See accompanying notes.

4


Under Armour, Inc. and Subsidiaries
Notes to the Unaudited Consolidated Financial Statements

1. Description of the Business
Under Armour, Inc. is a developer, marketer and distributor of branded performance apparel, footwear and accessories. These products are sold worldwide and worn by athletes at all levels, from youth to professional on playing fields around the globe, as well as by consumers with active lifestyles. The Under Armour Connected FitnessTM platform powers the world's largest digital health and fitness community. The Company uses this platform to engage its consumers and increase awareness and sales of its products.

2. Summary of Significant Accounting Policies
Basis of Presentation
The accompanying consolidated financial statements include the accounts of Under Armour, Inc. and its wholly owned subsidiaries (the “Company”). Certain information in footnote disclosures normally included in annual financial statements was condensed or omitted for the interim periods presented in accordance with the rules and regulations of the Securities and Exchange Commission (the “SEC”) and accounting principles generally accepted in the United States of America for interim consolidated financial statements. In the opinion of management, all adjustments consisting of normal, recurring adjustments considered necessary for a fair statement of the financial position and results of operations were included. All intercompanyIntercompany balances and transactions were eliminated. The consolidated balance sheet as of December 31, 20142015 is derived from the audited financial statements included in the Company’s Annual Report on Form 10-K filed with the SEC for the year ended December 31, 20142015 (the 2014“2015 Form 10-K”), which should be read in conjunction with these consolidated financial statements. The results for the ninethree months ended September 30, 2015March 31, 2016 are not necessarily indicative of the results to be expected for the year ending December 31, 20152016 or any other portions thereof.
On March 17, 2014,16, 2016, the Board of Directors declaredapproved the issuance of the Company’s new Class C non-voting common stock. The Class C stock was issued through a two-for-one stock splitdividend on a one-for-one basis to all existing holders of the Company's Class A and Class B common stock, which was effected inreferred to as the formClass C stock. The shares of a 100% commonClass C stock dividendwere distributed on April 14, 2014.7, 2016, to stockholders of record of Class A and Class B common stock as of March 28, 2016. Stockholders' equity and all references to share and per share amounts in the accompanying consolidated financial statements have been retroactively adjusted to reflect the two-for-one stock splitClass C dividend for all periods presented.
On January 5, 2015, the Company acquired 100% of the outstanding equity of Endomondo ApS (“Endomondo”), a Denmark-based digital connected fitness company. On March 17, 2015, the Company acquired 100% of the outstanding equity of MyFitnessPal, Inc. (“MFP”), a digital nutrition and connected fitness company. Both companies were acquired to expand the Under Armour Connected Fitness community. The purchase price allocation for each acquisition is reflected in the consolidated balance sheet as of September 30, 2015.
The Company identified a prior period error in the classification of available-for-sale securities (“AFS”) for the first and second quarters of 2015. The Company concluded that the error was not material to any of its previously issued financial statements. The Company has included purchases and sales of AFS for the first six months of 2015 of $41.5 million and $19.4 million, respectively, inrevised its cash flows from investing activities presented herein.  Additionally, the Company intends to revise the affected periods when they are presented on a comparable basisfinancial statements to reflect the correct accounting.classification. The revision will resultresulted in a reclassification from "Cash and cash equivalents" to "Prepaid expenses and other current assets" on the March 31, 2015 first and second quarter balance sheetssheet of $7.1 million and $22.1 million, respectively.million. Correspondingly, the revision will resultresulted in the presentation of purchases and sales of AFS for the three months ended March 31, 2015 of $10.4 million and $3.3 million, respectively, in addition to the six months 2015 cash flow activities described above.respectively.
Concentration of Credit Risk
Financial instruments that subject the Company to significant concentration of credit risk consist primarily of accounts receivable. The majority of the Company’s accounts receivable is due from large sporting goods retailers. Credit is extended based on an evaluation of the customer’s financial condition and collateral is not required. The Company's largest customer in North America accounted for 20.7%20.3%, 23.4%18.7% and 24.7%21.5% of accounts receivable as of September 30, 2015,March 31, 2016, December 31, 20142015 and September 30, 2014,March 31, 2015, respectively. The Company's largest customer accounted for 12.5%11.0% and 15.0%12.9% of net revenues for the ninethree months ended September 30,March 31, 2016 and 2015, and 2014, respectively.
Allowance for Doubtful Accounts
As of September 30, 2015,March 31, 2016, December 31, 20142015 and September 30, 2014,March 31, 2015, the allowance for doubtful accounts was $6.3$11.9 million, $3.7$5.9 million and $3.5$5.4 million, respectively.


5


Shipping and Handling Costs
The Company charges certain customers shipping and handling fees. These fees are recorded in net revenues. The Company includes the majority of outbound handling costs as a component of selling, general and administrative expenses. Outbound handling costs include costs associated with preparing goods to ship to customers and certain costs to operate the Company’s distribution facilities. These costs, included within selling, general and administrative expenses, were $14.3$20.1 million and $16.713.0 million for the three months ended September 30, 2015March 31, 2016 and 20142015, respectively, and $40.1 million and $39.7 million for the nine months ended September 30, 2015 and 2014, respectively. The Company includes outbound freight costs associated with shipping goods to customers as a component of cost of goods sold.

Management Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.
Recently Issued Accounting Standards
In May 2014, the Financial Accounting Standards Board (“FASB”) issued an Accounting Standards Update ("ASU") 2014-09 which supersedes the most current revenue recognition requirements. The new revenue recognition standardThis ASU requires entities to recognize revenue in a way that depicts the transfer of goods or services to customers in an amount that reflects the consideration which the entity expects to be entitled to in exchange for those goods or services. This guidance was previously effective for annualIn March and interim reporting periods beginning after December 15,April 2016, with early adoption not permitted. In August 2015, the FASB issued a one-year deferral of the effective date of the new revenue recognition standard. The new standardASU 2016-08 related to principal versus agent considerations and ASU 2016-10 related to identifying performance obligations and licensing, which provide supplemental adoption guidance and clarification to ASU 2014-09, respectively. These ASUs will now be effective for annual and interim periods beginning after December 15, 2017 with early adoption for annual and interim periods beginning after December 15, 2016 permitted and should be applied retrospectively to each prior reporting period presented or as a cumulative effect adjustment as of the original effective date permitted.of adoption. The Company is currently evaluating this standardpronouncement to determine the impact of its adoption on its consolidated financial statements.
In July 2015,February 2016, the FASB issued an Accounting Standard UpdateASU 2016-02 which simplifiesamends the measurementexisting guidance for leases and will require recognition of inventoryoperating leases with lease terms of more than twelve months and all financing leases on the balance sheet. For these leases, companies will record assets for the rights and liabilities for the obligations that are created by requiring certain inventory to be measured at the lower of cost or net realizable value.leases. This guidanceASU will require disclosures that provide qualitative and quantitative information for the lease assets and liabilities recorded in the financial statements. This ASU is effective for fiscal years beginning after December 15, 2016 and for interim periods therein.2018. The Company does not expectis currently evaluating this ASU to determine the adoptionimpact of this standard to have a significant impactits adoption on its consolidated financial statements.
In September 2015,March 2016, the FASB issued an Accounting Standards UpdateASU 2016-05, which requires the acquiring companyclarifies that a change in counterparty of a derivative contract in a business combinationhedge accounting relationship does not, in and of itself, require dedesignation of that hedge accounting relationship. This ASU amends ASC 815 to recognize adjustments to provisional amountsclarify that are identified duringsuch a change does not, in and of itself, represent a termination of the measurement periodoriginal derivative instrument or a change in the reporting period incritical terms of the hedge relationship. The Company is currently evaluating this ASU to determine the impact of its adoption on its consolidated financial statements.
In March 2016, the FASB issued ASU 2016-09, which the adjustment amounts are determined.effects all entities that issue share-based payment awards to their employees. The amendments in this Update require thatASU cover such areas as the acquiring company record, inrecognition of excess tax benefits and deficiencies, the same period’s financial statements,classification of those excess tax benefits on the effectstatement of cash flows, an accounting policy election for forfeitures, the amount an employer can withhold to cover income taxes and still qualify for equity classification and the classification of those taxes paid on earningsthe statement of changes in depreciation, amortization, or other income effects, if any, as a result of a change to the provisional amounts, calculated as if the accounting had been completed at the acquisition date.cash flows. This guidanceASU is effective for fiscal yearsannual and interim periods beginning after December 15, 2015 and for interim periods therein.2016. This guidance can be applied either prospectively, retrospectively or using a modified retrospective transition method. Early adoption is permitted. The Company doeshas not expectyet selected a transition date and is currently evaluating this ASU to determine the adoptionimpact of this standard to have a significant impactits adoption on its consolidated financial statements.
Recently Adopted Accounting Standards
In JanuaryNovember 2015, the FASB issued an Accounting Standards Update which eliminatesrequires deferred tax liabilities and assets to be classified as non-current in a classified statement of financial position. The guidance is effective for financial statements issued for annual periods beginning after December 15, 2017, and interim periods within annual periods beginning after December 15, 2018. Earlier adoption is permitted for all entities as of the beginning of an interim or annual reporting period.  This amendment may be applied either prospectively or retrospectively to all periods presented. The Company adopted the provisions of this guidance prospectively in the fourth quarter of 2015, and did not retrospectively adjust the prior periods. Had the Company adopted this guidance retrospectively, $66.0 million would have been reclassified from GAAPdeferred income taxes-current to deferred income taxes-long term for the conceptthree months ended March 31, 2015. The adoption of extraordinary itemsthis guidance will simplify the presentation of deferred income taxes and reduce complexity without decreasing the needusefulness of information

provided to separately classify, present,users of financial statements. The adoption of this pronouncement did not have a significant impact on the Company's financial position, results of operations and disclose extraordinary events and transactions.cash flows.
In April 2015, the FASB issued ASU 2015-03 which requires all costs incurred to issue debt to be presented in the balance sheet as a direct deduction from the carrying value of the debt. This guidanceASU is effective for annual and interim reporting periods beginning after December 15, 2015, with early adoption permitted provided thatpermitted. The Company adopted the guidance is applied from the beginning of the fiscal year of adoption. The adoptionprovisions of this pronouncement did not have a material impact onASU in the Company's consolidated financial statements.

3. Acquisitions
Endomondo
On January 5, 2015, the Company acquired 100%first quarter of the outstanding equity of Endomondo, a Denmark-based digital connected fitness company, to expand the Under Armour Connected Fitness community. The purchase price was $85.02016, and reclassified approximately $4.0 million, adjusted for working capital.
The Company recognized $0.6$2.9 million and $0.8$3.5 million in acquisition related costs that were expensed during the three months endedfrom "Other long term assets" to "Long term debt, net of current maturities" as of March 31, 2016, December 31, 2015 and December 31, 2014, respectively. These costs are included in the consolidated statements of income in the line item entitled “Selling, general and administrative expenses.” Pro forma results are not presented, as the acquisition was not considered material to the consolidated Company.

6


MyFitnessPal
On March 17, 2015, the Company acquired 100% of the outstanding equity of MFP, a digital nutrition and connected fitness company, to expand the Under Armour Connected Fitness community. The final adjusted transaction value totaled $474.0 million. The total consideration of $463.9 million was adjusted to reflect the accelerated vesting of certain share awards of MFP, which are not conditioned upon continued employment, and transaction costs borne by the selling shareholders. The acquisition was funded with $400.0 million of increased term loan borrowings and a draw on the revolving credit facility, with the remaining amount funded by cash on hand.
The Company recognized $5.7 million of acquisition related costs that were expensed during the three months ended March 31, 2015. These costs are included in the consolidated statement of income in the line item entitled “Selling, general and administrative expenses.”
The following represents the pro forma consolidated income statement as if MFP had been included in the consolidated results of the Company for the three and nine months ended September 30, 2015 and September 30, 2014:
 Three Months Ended September 30, Nine months ended September 30,
(In thousands)2015 2014 2015 2014
Net revenues$1,204,109
 $941,265
 $2,796,322
 $2,199,858
Net income100,477
 85,176
 125,673
 106,512
These amounts have been calculated after applying the Company’s accounting policies and adjusting the results of MFP to reflect the acquisition as if it closed on January 1, 2014. Pro forma net income for the nine months ended September 30, 2014 reflects the impact of $5.7 million in transaction expenses included in the consolidated statement of income for the nine months ended September 30, 2015, but excluded from the calculation of pro forma net income for that period.
These acquisitions have been accounted for as business combinations under the acquisition method and, accordingly, the total purchase price is allocated to the tangible and intangible assets acquired and the liabilities assumed based on their respective fair values on the acquisition dates, with the remaining unallocated purchase price recorded as goodwill. These purchase price allocations are final. The following table summarizes the allocation of estimated fair values of the net assets acquired, including the related estimated useful lives, where applicable:
 MyFitnessPal Endomondo
 (in thousands)Useful life (in years) (in thousands)Useful life (in years)
  
Finite-lived intangible assets:

 

User base$38,300
10 $10,600
10
Nutrition database4,500
10 
N/A
Technology3,200
5 5,000
5
Trade name2,300
5 400
5
Other assets acquired16,190
  3,738
 
Liabilities assumed(3,291)

(2,784) 
Net assets acquired61,199
  16,954
 
Goodwill402,728
  70,290
 
Total fair value of consideration$463,927
  $87,244
 
The Company estimated the acquisition date fair values of intangible assets based on income-based discounted cash flow models using estimates and assumptions regarding future operations. The Company is amortizing the intangible assets on a straight-line basis over their estimated useful lives. These costs are included in the consolidated statements of income in the line item entitled “Selling, general and administrative expenses.”
The goodwill recorded as a result of the acquisitions primarily reflects unidentified intangible assets acquired, including operational synergies across the Company, assembled workforces, the value of integrating acquired technologies and engaging and growing the connected fitness community. The Company is in the process of finalizing the goodwill allocation between its reportable segments. None of the goodwill is expected to be deductible for tax purposes.

4.3. Credit Facility and Other Long Term Debt
Credit Facility
In March 2015,January 2016, the Company amended its existing credit agreement providing an additional $150.0to increase revolving credit facility commitments from $800.0 million ofto $1.25 billion. This amendment also extended the term loan borrowings, which were borrowed on the closing date of the amendment, resulting in aggregaterevolving credit facility and the remaining outstanding term loan borrowingsloans under the credit agreement, which as of $400.0 million. This amendment also increased revolving credit facility commitments available under the

7


credit agreementMarch 31, 2016 totaled $205.0 million, from $400.0 millionMay 2019 to $800.0 million, of whichJanuary 2021. Simultaneously with entering into this, the Company borrowed $250.0$140.0 million on the closing date of the amendment. These additional borrowings were used to fund, in part, the acquisition of MFP. At the Company's request and the lenders' consent, revolving and/or term loan borrowings may be increased by up to $300.0 million in aggregate, subject to certain conditions as set forth in the credit agreement, as amended. These additional amounts are uncommitted and the availability thereof will depend on market conditions at the time the Company seeks to incur such borrowings.
Borrowings under the revolving credit facility may be madeto repay in U.S. Dollars, Euros, Pounds Sterling, Japanese Yenfull the balance of a $150.0 million term loan borrowing originally borrowed in March 2015. As of March 31, 2016, the Company had $690.0 million outstanding under the revolving credit facility.
The borrowings under the revolving credit facility have maturities of less than one year. However, $550.0 million in borrowings are classified as non-current as the Company has the intent and Canadian Dollars.ability to refinance these obligations on a long-term basis. Up to $50.0 million of the facility may be used for the issuance of letters of credit and up to $50.0 million of the facility may be used for the issuance of swingline loans.credit. There were $1.2$1.3 million of letters of credit and no swingline loans outstanding as of September 30, 2015.March 31, 2016.
The credit agreement contains negative covenants that, subject to significant exceptions, limit the ability of the Company and its subsidiaries to, among other things, incur additional indebtedness, make restricted payments, pledge their assets as security, make investments, loans, advances, guarantees and acquisitions, undergo fundamental changes and enter into transactions with affiliates. The Company is also required to maintain a ratio of consolidated EBITDA, as defined in the credit agreement, to consolidated interest expense of not less than 3.50 to 1.00 and is not permitted to allow the ratio of consolidated total indebtedness to consolidated EBITDA to be greater than 3.25 to 1.00 ("consolidated leverage ratio"). As of September 30, 2015,March 31, 2016, the Company was in compliance with these ratios. In addition, the credit agreement contains events of default that are customary for a facility of this nature, and includes a cross default provision whereby an event of default under other material indebtedness, as defined in the credit agreement, will be considered an event of default under the credit agreement.
Borrowings under the credit agreement bear interest at a rate per annum equal to, at the Company’s option, either (a) an alternate base rate, or (b) a rate based on the rates applicable for deposits in the interbank market for U.S. Dollars or the applicable currency in which the loans are made (“adjusted LIBOR”), plus in each case an applicable margin. The applicable margin for loans will be adjusted by reference to a grid (the “Pricing Grid”) based on the consolidated leverage ratio and ranges between 1.00% to 1.25% for adjusted LIBOR loans and 0.00% to 0.25% for alternate base rate loans. The weighted average interest ratesrate under the initialoutstanding term loan, delayed draw term loan, new term loanloans and revolving credit facility were 1.33%, 1.33%, 1.33% and 1.34%was 1.56% during the three months ended September 30, 2015, and 1.27%, 1.27%, 1.31% and 1.32% during the nine months ended September 30, 2015, respectively. As of September 30, 2015, $500.0 million was outstanding under the Company’s revolving credit facility. Additionally, theMarch 31, 2016. The Company pays a commitment fee on the average daily unused amount of the revolving credit facility and certain fees with respect to letters of credit. As of September 30, 2015,March 31, 2016, the commitment fee was 15.0 basis points. TheSince inception, the Company incurred and capitalized $2.9$3.9 million in deferred financing costs in connection with the credit facility.
Other Long Term Debt
The Company has long term debt agreements with various lenders to finance the acquisition or lease of qualifying capital investments. Loans under these agreements are collateralized by a first lien on the related assets acquired. At September 30, 2015December 31, 2014 and September 30, 2014, the outstanding principal balance under these agreements was $0.1 million, $2.0 million and $2.6 million, respectively. Currently, advances under these agreements bear interest rates which are fixed at the time of each advance. The weighted average interest rates on outstanding borrowings were 3.3% and 3.0% for the three months ended September 30, 2015 and 2014, respectively, and 4.2% and 3.2% for the nine months ended September 30, 2015 and 2014, respectively.
In December 2012, the Company entered into a $50.0 million recourse loan collateralized by the land, buildings and tenant improvements comprising the Company's corporate headquarters. The loan has a seven year term and maturity date of December 2019. The loan bears interest at one month LIBOR plus a margin of 1.50%, and allows for prepayment without penalty. The loan includes covenants and events of default substantially consistent with the Company's credit agreement discussed above. The loan also requires prior approval of the lender for certain matters related to the property, including transfers of any interest in the property. As of September 30, 2015March 31, 2016, December 31, 20142015 and September 30, 2014,March 31, 2015, the outstanding balance on the loan was $44.5$43.5 million, $46.0$44.0 million and $46.5$45.5 million, respectively. The weighted average interest rate on the loan was 1.9% and 1.7% for the three and nine months ended September 30,March 31, 2016 and 2015, and 2014.respectively.
Interest expense, net was $4.14.5 million and $1.52.2 million for the three months ended September 30, 2015March 31, 2016 and 20142015, respectively, and $10.6 million and $3.6 million for the nine months ended September 30, 2015 and 2014, respectively. Interest expense includes the amortization of deferred financing costs, bank fees, capital and built-to-suit lease interest and interest expense under the credit and other long term debt facilities.

The Company monitors the financial health and stability of its lenders under the credit and other long term debt facilities, however during any period of significant instability in the credit markets lenders could be negatively impacted in their ability to perform under these facilities.

8



5.4. Commitments and Contingencies
There were no significant changes to the contractual obligations reported in the 20142015 Form 10-K other than thosethe borrowings and repayments disclosed in Note 3 and changes which occur in the normal course of business.
In connection with various contracts and agreements, the Company has agreed to indemnify counterparties against certain third party claims relating to the infringement of intellectual property rights and other items. Generally, such indemnification obligations do not apply in situations in which the counterparties are grossly negligent, engage in willful misconduct, or act in bad faith. Based on the Company’s historical experience and the estimated probability of future loss, the Company has determined that the fair value of such indemnifications is not material to its consolidated financial position or results of operations.
From time to time, the Company is involved in litigation and other proceedings, including matters related to commercial and intellectual property disputes, as well as trade, regulatory and other claims related to its business. Other than as described below, the Company believes that all current proceedings are routine in nature and incidental to the conduct of its business, and that the ultimate resolution of any such proceedings will not have a material adverse effect on its consolidated financial position, results of operations or cash flows.
Following the Company’s announcement of the creation of a new class of common stock, referred to as the Class C common stock, par value $0.0003 1/3 per share, four purported class action lawsuits were brought against the Company and the members of the Company’s Board of Directors on behalf of the stockholders of the Company, the first of which was filed on June 18, 2015. These lawsuits were filed in the Circuit Court for Baltimore City, Maryland (the "Court"), and were consolidated into one action, In re: Under Armour Shareholder Litigation, Case No. 24-C-15-003240. The lawsuits (the "Court") generally alleged that the individual defendants breached their fiduciary duties in connection with approving the creation of the Class C common stock, as well as in connection with recommending for approval by stockholders certain governance related changes to the Company’s charter. 
On October 7, 2015,February 29, 2016, the Company announced that it had reached an agreement onCourt granted its final approval of the settlement terms within the lead plaintiff.  A stipulation of settlement reflecting those terms has been submitted to the Court for preliminary approval, and the Court is expected to rule on whether to preliminarily approve the settlement after briefing is complete on the lead plaintiff’s motion for preliminary approval.  In the event that the Court preliminarily approves the settlement, the Court would then set a hearing date to determine whether to grant final approval to the settlement.lawsuit. Under the terms of the settlement, following the initial distribution of the Class C common stock, the Company has agreed to issue additional consideration to the holders of Class C common stock in the form of a dividend with a value of $59 million, which will be payable in the form of the Company’s Class A common stock, Class C common stock, cash or a combination thereof, to be determined at the sole discretion of the Company’s Board of Directors.  This dividend must be authorized by the Board of Directors within approximately 60 days following the initial distribution of the Class C common stock.stock, which occurred on April 7, 2016.  Additionally, the settlement agreement includes certain non-monetary remedies, including an amendment to the Confidentiality, Non-Competition and Non-Solicitation Agreement between the Company and Kevin A. Plank, the Company’s Chairman and Chief Executive Officer, and an agreement that the Company’s Board of Directors will undertake certain considerations when using more than a specified amount of shares of Class C common stock as consideration in certain acquisition transactions.

65. Fair Value Measurements
Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). The fair value accounting guidance outlines a valuation framework, creates a fair value hierarchy in order to increase the consistency and comparability of fair value measurements and the related disclosures, and prioritizes the inputs used in measuring fair value as follows:
Level 1:Observable inputs such as quoted prices in active markets;
  
Level 2:Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and
  
Level 3:Unobservable inputs for which there is little or no market data, which require the reporting entity to develop its own assumptions.

Financial assets and (liabilities) measured at fair value are set forth in the table below:

9


  September 30, 2015 December 31, 2014 September 30, 2014
(In thousands) Level 1 Level 2 Level 3 Level 1 Level 2 Level 3 Level 1 Level 2 Level 3
Available-for-sale $11,958
 $
 $
 $
 $
 $
 $
 $
 $
Derivative foreign currency contracts (see Note 9) 
 1,371
 
 
 806
 
 
 8
 
Interest rate swap contracts (see Note 9) 
 (3,391) 
 
 (607) 
 
 1,182
 
TOLI policies held by the Rabbi Trust 
 4,384
 
 
 4,734
 
 
 4,665
 
Deferred Compensation Plan obligations 
 (4,741) 
 
 (4,525) 
 
 (4,252) 
  March 31, 2016 December 31, 2015 March 31, 2015
(In thousands) Level 1 Level 2 Level 3 Level 1 Level 2 Level 3 Level 1 Level 2 Level 3
Available-for-sale securities $5,109
 $
 $
 $6,534
 $
 $
 $7,113
 $
 $
Derivative foreign currency contracts (see Note 7) 
 (1,122) 
 
 3,811
 
 
 3,187
 
Interest rate swap contracts (see Note 7) 
 (4,282) 
 
 (1,486) 
 
 (2,535) 
TOLI policies held by the Rabbi Trust (see Note 6) 
 4,568
 
 
 4,456
 
 
 4,747
 
Deferred Compensation Plan obligations (see Note 6) 
 (6,084) 
 
 (5,072) 
 
 (4,798) 
Fair values of the financial assets and liabilities listed above are determined using inputs that use as their basis readily observable market data that are actively quoted and are validated through external sources, including third-party pricing services and brokers. The Company purchases marketable securities that are designated as available-for-sale. The foreign currency contracts represent gains and losses on derivative contracts, which is the net difference between the U.S. dollar value to be received or paid at the contracts’ settlement date and the U.S. dollar value of the foreign currency to be sold or purchased at the current market exchange rate. The interest rate swap contracts represent gains and losses on the derivative contracts, which is the net difference between the fixed interest to be paid and variable interest to be received over the term of the contract based on current market rates. The fair value of the trust owned life insurance (“TOLI”) policies held by the Rabbi Trust is based on the cash-surrender value of the life insurance policies, which are invested primarily in mutual funds and a separately managed fixed income fund. These investments are initially made in the same funds and purchased in substantially the same amounts as the selected investments of participants in the Under Armour, Inc. Deferred Compensation Plan (the “Deferred Compensation Plan”), which represent the underlying liabilities to participants in the Deferred Compensation Plan. Liabilities under the Deferred Compensation Plan are recorded at amounts due to participants, based on the fair value of participants’ selected investments.
The carrying value of the Company's long term debt approximated its fair value as of September 30, 2015March 31, 2016 and 20142015. The fair value of the Company's long term debt was estimated based upon quoted prices for similar instruments (Level 2 input).

7.6. Stock-Based Compensation
During the ninethree months ended September 30, 2015, 0.8March 31, 2016, 2.2 million performance-based restricted stock units and 0.30.4 million performance-based options were awarded to certain officers and key employees under the Company's Second Amended and Restated 2005 Omnibus Long-Term Incentive Plan.Plan, as amended. The awards have vesting conditions tied to the achievement of certain combined annual operating income targets for 20152016 and 2016.2017. Upon the achievement of the targets, one third of the restricted stock units and options will vest each in February 20172018, February 20182019 and February 20192020. If certain lower levels of combined annual operating income for 20152016 and 20162017 are achieved, fewer or no restricted stock units or options will vest and the remaining restricted stock units and options will be forfeited. The Company deemed the achievement of certain operating income targets for 20152016 and 20162017 probable during the three months ended March 31, 2015.2016. The Company assesses the probability of the achievement of the remaining operating income targets at the end of each reporting period. If it becomes probable that any remaining performance targets related to these performance-based restricted stock units and options will be achieved, a cumulative adjustment will be recorded as if ratable stock-based compensation expense had been recorded since the grant date. Additional stock based compensation of up to $2.3 million would have been recorded during the three months ended March 31, 2016, for these performance-based restricted stock units and options had the achievement of the remaining operating income targets been deemed probable.
During 2015, the Company granted performance-based restricted stock units with vesting conditions tied to the achievement of certain combined annual operating income targets for 2015 and 2016. During the three months ended September 30, 2015, the Company deemed the achievement of certain additional operating income targets for 2015 and 2016 probable and recorded a cumulative adjustment of $4.9 million. Additional stock based compensation of up to $2.5$4.8 million would have been recorded during the ninethree months ended September 30, 2015,March 31, 2016, for these performance-based restricted stock units and options had the achievement of the remaining operating income targets been deemed probable.
During 2014,
Warrants
In 2006, the Company granted performance-based restricted stock units with vesting conditions tiedissued fully vested and non-forfeitable warrants to the achievement of certain combined annual operating income targets for 2014 and 2015. During the three months ended September 30, 2014, the Company deemed the achievement of certain operating income targets for 2014 and 2015 probable and recorded a cumulative adjustment of $3.8 million. During the three months ended September 30, 2015, the Company deemed the achievementpurchase 3.8 million shares of the remaining operating income targetsCompany’s common stock to NFL Properties as partial consideration for 2014 and 2015 probable andfootwear promotional rights which were recorded a cumulative adjustmentas an intangible asset. As of $5.1 million.
During 2012 and 2013, the Company granted performance-based restricted stock units with vesting conditions tied to the achievement of certain combined annual operating income targets for 2013 and 2014. During the three months ended March 31, 2014,2016, the Company deemedwarrants were exercisable for 1.9 million shares of Class A common stock and 1.9 million shares of Class C common stock. The warrants have a term of 12 years from the achievementdate of issuance and have a weighted average exercise price of $4.63 per share, which is the remaining operating income targets for 2013 and 2014 probable and recorded a cumulative adjustment of $6.6 million.

10


The Company issued approximately 289.7 thousand options to purchase sharesadjusted closing price of the Company’s Class A common stock in connection withCommon Stock on the acquisitiondate of MFP, which are conditioned upon continuous employment. These shares have been excluded from purchase considerationissuance. As of March 31, 2016, all outstanding warrants were exercisable, and are being recognized over the requisite service period as stock-based compensation.no warrants were exercised.

8. Stockholders' Equity
In June 2015, the Company's Board of Directors (the “Board”) approved Articles Supplementary to the Company's charter which designated 400,000,000 shares of common stock as a new class of common stock, referred to as the Class C common stock, par value $0.0003 1/3 per share. The Articles Supplementary became effective on June 15, 2015. The Company has not yet issued any shares of Class C common stock, but the Company has announced the intention of its Board to consider distributing shares of the Class C common stock as a dividend to the Company's holders of Class A and Class B common stock. The decision to proceed with, and timing of, this dividend will be made by the Board in its discretion and there can be no assurance that this dividend will be declared or paid. The terms of the Class C common stock are substantially identical to those of the Company's Class A common stock, except that the Class C common stock has no voting rights (except in limited circumstances), will automatically convert into Class A common stock under certain circumstances and includes provisions intended to ensure equal treatment of Class C common stock and Class B common stock in certain corporate transactions, such as mergers, consolidations, statutory share exchanges, conversions or negotiated tender offers, and including consideration incidental to these transactions.

9.7. Risk Management and Derivatives
Foreign Currency Risk Management
The Company is exposed to gains and losses resulting from fluctuations in foreign currency exchange rates relating to transactions generated by its international subsidiaries in currencies other than their local currencies. These gains and losses are primarily driven by intercompany transactions and inventory purchases denominated in currencies other than the functional currency of the purchasing entity. From time to time, the Company may elect to enter into foreign currency contracts to reduce the risk associated with foreign currency exchange rate fluctuations on intercompany transactions and projected inventory purchases for its international subsidiaries.
As of September 30, 2015,March 31, 2016, the aggregate notional value of the Company's outstanding foreign currency contracts was $433.2$527.2 million, which was comprised of Canadian Dollar/U.S. Dollar, Euro/U.S. Dollar, Yen/Euro, Mexican Peso/Euro and Pound Sterling/Euro currency pairs with contract maturities ranging from one to fourteennine months. A portion of the Company's foreign currency contracts are not designated as cash flow hedges, and accordingly, changes in their fair value are recorded in earnings. During 2014, theThe Company began enteringalso enters into foreign currency contracts designated as cash flow hedges. For foreign currency contracts designated as cash flow hedges, changes in fair value, excluding any ineffective portion, are recorded in other comprehensive income until net income is affected by the variability in cash flows of the hedged transaction. The effective portion is generally released to net income after the maturity of the related derivative and is classified in the same manner as the underlying exposure. During the three and nine months ended September 30, 2015,March 31, 2016, the Company reclassified $0.9 million and $2.3 million, respectively, from other comprehensive income to cost of goods sold related to foreign currency contracts designated as cash flow hedges. The fair value of the Company's foreign currency contracts were liabilities of $1.1 million as of March 31, 2016, and were included in accrued expenses on the consolidated balance sheet. The fair values of the Company's foreign currency contracts were assets of $1.4 million, $0.8$3.8 million and $8.0 thousand$3.2 million as of September 30, 2015, December 31, 20142015 and September 30, 2014,March 31, 2015, respectively, and were included in prepaid expenses and other current assets on the consolidated balance sheet. Refer to Note 65 for a discussion of the fair value measurements. Included in other expense,income (expense), net were the following amounts related to changes in foreign currency exchange rates and derivative foreign currency contracts:
Three Months Ended September 30, Nine Months Ended September 30,Three Months Ended March 31,
(In thousands)2015 2014 2015 20142016 2015
Unrealized foreign currency exchange rate gains (losses)$(5,454) $(4,981) $(24,677) $(4,881)$11,248
 $(21,416)
Realized foreign currency exchange rate gains (losses)(1,858) 81
 6,999
 303
597
 6,341
Unrealized derivative gains (losses)(112) (134) (182) (152)211
 217
Realized derivative gains (losses)3,559
 1,679
 12,196
 748
(9,986) 13,018
Interest Rate Risk Management
In order to maintain liquidity and fund business operations, the Company enters into long term debt arrangements with various lenders which bear a range of fixed and variable rates of interest. The nature and amount of the Company's long-term debt can be expected to vary as a result of future business requirements, market conditions and other factors. The Company may elect to enter into interest rate swap contracts to reduce the impact associated with interest rate fluctuations. The Company utilizes interest rate swap contracts to convert a portion of variable rate debt to fixed rate debt. The contracts pay fixed and receive

11


variable rates of interest. The interest rate swap contracts are accounted for as cash flow hedges and accordingly, the effective portion of the changes in their fair value are recorded in other comprehensive income and reclassified into interest expense over the life of the underlying debt obligation. Refer to Note 43 for a discussion of long term debt.
As of September 30, 2015March 31, 2016, the notional value of the Company's outstanding interest rate swap contracts was $175.0$166.3 million. During the three months ended September 30,March 31, 2016 and 2015, and 2014, the Company recorded a $0.7$0.5 million and $0.6 million increase in interest expense, respectively, representing the effective portion of the contract reclassified from accumulated other comprehensive income. During the nine months ended September 30, 2015 and 2014, the Company recorded a $2.1 million and $1.0$0.7 million increase in interest expense, respectively, representing the effective portion of the contract reclassified from accumulated other comprehensive income. The fair value of the interest rate swap contracts was a liability of $3.4$4.3 million, $1.5 million and $0.6$2.5 million as of September 30,March 31, 2016, December 31, 2015 and DecemberMarch 31, 2014,2015, respectively, and was included in other long term liabilities on the consolidated balance sheet. The fair value of the interest rate swap contract was an asset of $1.2 million as of September 30, 2014, and was included in other long term assets on the consolidated balance sheet.

The Company enters into derivative contracts with major financial institutions with investment grade credit ratings and is exposed to credit losses in the event of non-performance by these financial institutions. This credit risk is generally limited to the unrealized gains in the derivative contracts. However, the Company monitors the credit quality of these financial institutions and considers the risk of counterparty default to be minimal.

10.8. Provision for Income Taxes
The effective rates for income taxes were 41.0%42.0% and 39.9%50.3% for the ninethree months ended September 30,March 31, 2016 and 2015, and 2014, respectively. The effective tax rate for the ninethree months ended September 30, 2015March 31, 2016 was higherlower than the effective tax rate for the ninethree months ended September 30, 2014March 31, 2015 primarily due to continued international investments, along with increased non-deductible costs incurred in connection with our connected fitness acquisitions. The Company's annual 2015 effective tax rate is expectedthe lower proportion of foreign pre-tax earnings to be approximately 41.0%.total earnings as compared to the prior year period.

11.9. Earnings per Share
The following represents a reconciliation from basic earnings per share to diluted earnings per share:
Three Months Ended September 30, Nine Months Ended September 30,Three Months Ended March 31,
(In thousands, except per share amounts)2015 2014 2015 20142016 2015
Numerator          
Net income$100,477
 $89,105
 $126,971
 $120,333
$19,180
 $11,728
Denominator          
Weighted average common shares outstanding215,743
 213,522
 215,347
 213,035
433,626
 429,394
Effect of dilutive securities5,310
 4,460
 5,361
 4,566
9,634
 9,838
Weighted average common shares and dilutive securities outstanding221,053
 217,982
 220,708
 217,601
443,260
 439,232
Earnings per share - basic$0.47
 $0.42
 $0.59
 $0.56
$0.04
 $0.03
Earnings per share - diluted$0.45
 $0.41
 $0.58
 $0.55
$0.04
 $0.03

Effects of potentially dilutive securities are presented only in periods in which they are dilutive. Stock options, and restricted stock units and warrants representing 47.1 thousand0.3 million and 5.2 thousand0.8 million shares of common stock outstanding for the three months ended September 30, 2015March 31, 2016 and 20142015, respectively, were excluded from the computation of diluted earnings per share because their effect would have been anti-dilutive. Stock options and restricted stock units representing 463.1 thousand and 27.0 thousand shares of common stock outstanding for the nine months ended September 30, 2015 and 2014, respectively, were excluded from the computation of diluted earnings per share because their effect would have been anti-dilutive.

12.10. Segment Data and Related Information
The Company’s operating segments are based on how the Chief Operating Decision Maker (“CODM”) makes decisions about allocating resources and assessing performance. As such, the CODM receives discrete financial information for the Company's principal business by geographic region based on the Company’s strategy to become a global brand. These geographic regions include North America; Latin America; Europe, the Middle East and Africa (“EMEA”); and Asia-Pacific. Each geographic segment operates exclusively in one industry: the development, marketing and distribution of branded performance apparel, footwear and accessories. Beginning in the first quarter of 2015, theThe CODM began receivingalso receives discrete financial information for the Company's Connected Fitness business. Following the completion ofIntersegment revenue is generated by Connected Fitness which runs advertising campaigns for the Company's acquisition of

12


Endomondo and MFPe-commerce business in 2015,North America. The Company accounts for this intersegment revenue as if the Company has determined its Connected Fitness business is significant and will no longer be combined into other foreign countries for disclosure purposes.sales were made to third parties making similar purchases. Due to the insignificance of the Latin America, EMEA and Asia-Pacific operating segments, they continue to be combined into other foreign countriesInternational for disclosure purposes.
The net revenues and operating income (loss) associated with the Company's segments are summarized in the following tables. Net revenues represent sales to external customers for each segment. In addition to net revenues, operating income (loss) is a primary financial measure used by the Company to evaluate performance of each segment. Intercompany balances were eliminated for separate disclosure. The majority of corporateCorporate service costs withinare primarily included in North America and have not been allocated to other foreign countriesInternational or Connected Fitness; however, certain costs and revenues included within North America in the prior period have been allocated to Connected Fitness in the current period. Prior period segment data has been recast by an immaterial amount within the tables below to conform to current period presentation.Fitness.
Three Months Ended September 30, Nine Months Ended September 30,Three Months Ended March 31,
(In thousands)2015 2014 2015 20142016 2015
Net revenues          
North America$1,059,440
 $847,563
 $2,440,728
 $1,988,141
$880,595
 $700,512
Other foreign countries130,230
 85,847
 315,467
 187,089
International149,356
 95,998
Connected Fitness14,439
 4,498
 36,432
 13,939
18,501
 8,431
Intersegment eliminations(750) 
Total net revenues$1,204,109
 $937,908
 $2,792,627
 $2,189,169
$1,047,702
 $804,941

Three Months Ended September 30, Nine Months Ended September 30,Three Months Ended March 31,
(In thousands)2015 2014 2015 20142016 2015
Operating income (loss)          
North America$181,822
 $147,509
 $272,543
 $227,045
$40,095
 $38,369
Other foreign countries6,180
 3,817
 6,126
 (3,910)
International11,249
 4,334
Connected Fitness(16,605) (5,220) (47,704) (15,479)(16,461) (15,036)
Total operating income171,397
 146,106
 230,965
 207,656
34,883
 27,667
Interest expense, net(4,100) (1,535) (10,572) (3,608)(4,532) (2,210)
Other expense, net(3,239) (3,355) (5,038) (3,982)
Other income (expense), net2,702
 (1,840)
Income before income taxes$164,058
 $141,216
 $215,355
 $200,066
$33,053
 $23,617
 
Net revenues by product category are as follows:
Three Months Ended September 30, Nine Months Ended September 30,Three Months Ended March 31,
(In thousands)2015 2014 2015 20142016 2015
Apparel$865,514
 $704,557
 $1,936,221
 $1,583,834
$666,571
 $555,455
Footwear196,279
 121,597
 510,864
 345,177
264,246
 160,966
Accessories103,564
 84,949
 249,755
 196,419
79,701
 63,151
Total net sales1,165,357
 911,103
 2,696,840
 2,125,430
1,010,518
 779,572
License revenues24,313
 22,307
 59,355
 49,800
19,433
 16,938
Connected Fitness14,439
 4,498
 36,432
 13,939
18,501
 8,431
Intersegment eliminations(750) 
Total net revenues$1,204,109
 $937,908
 $2,792,627
 $2,189,169
$1,047,702
 $804,941

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward-Looking Statements
Some of the statements contained in this Form 10-Q constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts, such as statements regarding our future financial condition or results of operations, our prospects and strategies for future growth, the development and introduction of new products, the implementation of our marketing and branding strategies, future benefits and opportunities from acquisitions and our planned dividend of shares of our Class C common stock. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” "intends,"“intends,” “potential” or the negative of these terms or other comparable terminology.
The forward-looking statements contained in this Form 10-Q reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity, performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by these forward-looking statements, including, but not limited to, those factors described in our Annual Report on Form 10-K for the year ended December 31, 20142015 filed with the Securities and Exchange Commission (“SEC”) (our “20142015 Form 10-K”) or in this Form 10-Q under “Risk Factors”, if included herein, and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” (“MD&A”).Operations.” These factors include without limitation:
changes in general economic or market conditions that could affect consumer spending andspending;
changes to the financial health of our retail customers;
our ability to effectively manage our growth and a more complex global business;
our ability to successfully manage or realize expected results from acquisitions and other significant investments and capital expenditures;
our ability to effectively develop and launch new, innovative and updated products;
our ability to accurately forecast consumer demand for our products and manage our inventory in response to changing demands;
increased competition causing us to lose market share or reduce the prices of our products or to increase significantly our marketing efforts;
fluctuations in the costs of our products;
loss of key suppliers or manufacturers or failure of our suppliers or manufacturers to produce or deliver our products in a timely or cost-effective manner, including due to port disruptions;
our ability to further expand our business globally and to drive brand awareness and consumer acceptance of our products in other countries;
our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating results;
risks related to foreign currency exchange rate fluctuations;
our ability to effectively market and maintain a positive brand image;
our ability to comply with trade and other regulations;
the availability, integration and effective operation of information systems and other technology, as well as any potential interruption in such systems or technology;
risks related to data security or privacy breaches;
our ability to raise additional capital required to grow our business on terms acceptable to us;
our potential exposure to litigation and other proceedings; and
our ability to attract and retain the services of our senior management and key employees.

14


The forward-looking statements contained in this Form 10-Q reflect our views and assumptions only as of the date of this Form 10-Q. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.

Overview
We are a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The brand’s moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. Our products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Under Armour Connected Fitness platform powers the world's largest digital health and fitness community and our strategy is focused on engaging with these consumers and increasing awareness and sales of our products. We plan to grow this community by developing innovative applications, services and other digital solutions to impact how athletes and fitness-minded individuals train, perform and live.
Our net revenues grew to $3,084.4$3,963.3 million in 20142015 from $1,063.9$1,472.7 million in 2010.2011. We reported net revenues of $2,792.6$1,047.7 million for the first ninethree months of 20152016, which represented a 27.6%30% increase from the first ninethree months of 20142015. We believe that ourthe growth in net revenuesour business has been driven by a growing interest in performance products and the strength of the Under Armour brand in the marketplace. We plan to continue to increase our net revenues over the long term by increased sales of our apparel, footwear and accessories, expansion of our wholesale distribution sales channel, growth in our direct to consumer sales channel and expansion in international markets and engaging with consumers through our Connected Fitness business. Our direct to consumer sales channel includes our brand and factory house stores and websites. New product offerings for 20152016 include Armourour first smart shoe, the SpeedForm Gemini 2 Record Equipped®TM baselayer,and our Stephen Curry signature basketball shoes and new UA SpeedForm® running introductions.first line of golf shoes.
Our primary business operates in four geographic segments: (1) North America, comprising the United States and Canada, (2) EMEA, (3) Asia-Pacific, and (4) Latin America. We also operate our Connected Fitness business as a separate segment. As our international operating segments include North America; Latin America; Europe, the Middle Eastare currently not material, we combine them and Africa (“EMEA”); Asia-Pacific; and Connected Fitness. Duerefer to the insignificance of the Latin America, EMEA, and Asia-Pacific operating segments, they have been combined into other foreign countriesthem collectively as International for disclosurereporting purposes.
Segment operating income consists of the revenues generated by that segment, less the cost of goods sold and selling, general and administrative costs that are incurred directly by that segment, as well as an allocation of certain centrally managed costs. Corporate services costs, which are generally included in our North America operating segment, include company-wide administrative costs. 

General
Net revenues comprise net sales, license revenues and Connected Fitness revenues. Net sales comprise sales from our primary product categories, which are apparel, footwear and accessories. Our license revenues primarily consist of fees paid to us by our licensees in exchange for the use of our trademarks on our products. Our Connected Fitness revenues consist of digital advertising, digital fitness platform licenses and subscriptions from our Connected Fitness business.
Cost of goods sold consists primarily of product costs, inbound freight and duty costs, outbound freight costs, handling costs to make products floor-ready to customer specifications, royalty payments to endorsers based on a predetermined percentage of sales of selected products and write downs for inventory obsolescence. The fabrics in many of our products are made primarily of petroleum-based synthetic materials. Therefore our product costs, as well as our inbound and outbound freight costs, could be affected by long term pricing trends of oil. In general, as a percentage of net revenues, we expect cost of goods sold associated with our apparel and accessories to be lower than that of our footwear. A limited portion of cost of goods sold is associated with license and otherConnected Fitness revenues, primarily website hosting costs and other costs related to our Connected Fitness business.
We include outbound freight costs associated with shipping goods to customers as cost of goods sold; however, we include the majority of outbound handling costs as a component of selling, general and administrative expenses. As a result, our gross profit may not be comparable to that of other companies that include outbound handling costs in their cost of goods sold. Outbound handling costs include costs associated with preparing goods to ship to customers and certain costs to operate our distribution facilities. These costs were $14.3$20.1 million and $16.7$13.0 million for the three months ended September 30,March 31, 2016 and 2015, and 2014, respectively, and $40.1 million and $39.7 million for the nine months ended September 30, 2015 and 2014, respectively.
Our selling, general and administrative expenses consist of costs related to marketing, selling, product innovation and supply chain and corporate services. Beginning in 2015, we consolidatedWe consolidate our selling, general and administrative expenses into two primary categories: marketing and other. The other category is the sum of our previously outlined selling, product innovation and supply chain and corporate services categories. Personnel costs are included in these categories based on the employees’ function. Personnel costs include salaries, benefits, incentives and stock-based compensation related to our employees. Our marketing costs are an important driver of our growth. Marketing costs consist primarily of commercials, print

15


ads, league, team, player and event sponsorships and depreciation expense specific to our in-store fixture program for our concept shops.

Other expense,income (expense), net consists of unrealized and realized gains and losses on our foreign currency derivative financial instruments and unrealized and realized gains and losses on adjustments that arise from fluctuations in foreign currency exchange rates relating to transactions generated by our international subsidiaries.

Results of Operations
The following table sets forth key components of our results of operations for the periods indicated, both in dollars and as a percentage of net revenues: 
Three Months Ended September 30, Nine Months Ended September 30,Three Months Ended March 31,
(In thousands)2015 2014 2015 20142016 2015
Net revenues$1,204,109
 $937,908
 $2,792,627
 $2,189,169
$1,047,702
 $804,941
Cost of goods sold616,949
 472,608
 1,448,750
 1,123,227
567,066
 427,277
Gross profit587,160
 465,300
 1,343,877
 1,065,942
480,636
 377,664
Selling, general and administrative expenses415,763
 319,194
 1,112,912
 858,286
445,753
 349,997
Income from operations171,397
 146,106
 230,965
 207,656
34,883
 27,667
Interest expense, net(4,100) (1,535) (10,572) (3,608)(4,532) (2,210)
Other expense, net(3,239) (3,355) (5,038) (3,982)
Other income (expense), net2,702
 (1,840)
Income before income taxes164,058
 141,216
 215,355
 200,066
33,053
 23,617
Provision for income taxes63,581
 52,111
 88,384
 79,733
13,873
 11,889
Net income$100,477
 $89,105
 $126,971
 $120,333
$19,180
 $11,728
 
Three Months Ended September 30, Nine Months Ended September 30,Three Months Ended March 31,
(As a percentage of net revenues)2015 2014 2015 20142016 2015
Net revenues100.0 % 100.0 % 100.0 % 100.0 %100.0 % 100.0 %
Cost of goods sold51.2 % 50.4 % 51.9 % 51.3 %54.1 % 53.1 %
Gross profit48.8 % 49.6 % 48.1 % 48.7 %45.9 % 46.9 %
Selling, general and administrative expenses34.6 % 34.0 % 39.8 % 39.2 %42.5 % 43.5 %
Income from operations14.2 % 15.6 % 8.3 % 9.5 %3.4 % 3.4 %
Interest expense, net(0.3)% (0.2)% (0.4)% (0.2)%(0.4)% (0.3)%
Other expense, net(0.3)% (0.3)% (0.2)% (0.2)%
Other income (expense), net0.2 % (0.2)%
Income before income taxes13.6 % 15.1 % 7.7 % 9.1 %3.2 % 2.9 %
Provision for income taxes5.3 % 5.6 % 3.2 % 3.6 %1.4 % 1.4 %
Net income8.3 % 9.5 % 4.5 % 5.5 %1.8 % 1.5 %
Consolidated Results of Operations
Three Months Ended September 30, 2015March 31, 2016 Compared to Three Months Ended September 30, 2014March 31, 2015
Net revenues increased $266.2242.8 million, or 28.4%30.2%, to $1,204.1$1,047.7 million for the three months ended September 30, 2015March 31, 2016 from $937.9804.9 million during the same period in 2014.2015. Net revenues by product category are summarized below: 
Three Months Ended September 30,Three Months Ended March 31,
(In thousands)2015 2014 $ Change % Change2016 2015 $ Change % Change
Apparel$865,514
 $704,557
 $160,957
 22.8%$666,571
 $555,455
 $111,116
 20.0 %
Footwear196,279
 121,597
 74,682
 61.4%264,246
 160,966
 103,280
 64.2 %
Accessories103,564
 84,949
 18,615
 21.9%79,701
 63,151
 16,550
 26.2 %
Total net sales1,165,357
 911,103
 254,254
 27.9%1,010,518
 779,572
 230,946
 29.6 %
License revenues24,313
 22,307
 2,006
 9.0%19,433
 16,938
 2,495
 14.7 %
Connected Fitness14,439
 4,498
 9,941
 221.0%18,501
 8,431
 10,070
 119.4 %
Intersegment eliminations(750) 
 (750) (100.0)%
Total net revenues$1,204,109
 $937,908
 $266,201
 28.4%$1,047,702
 $804,941
 $242,761
 30.2 %

16

Table of Contents

The increase in net sales was driven primarily by:
Apparel unit sales growth and new offerings in multiple lines led by training golf and outdoor performance;golf; and
Footwear unit sales growth, led by running and basketball and the expansion of our footwear offerings internationally.
License revenues increased $2.0$2.5 million, or 9.0%14.7%, to $24.3$19.4 million for the three months ended September 30, 2015March 31, 2016 from $22.3$16.9 million during the same period in 20142015 driven primarily by increased distribution and unit volume growth ofrevenue from our licensed productslicensing partners in Japan.North America due to higher royalty rates.
Connected Fitness revenue increased $9.9$10.1 million, or 221.0%119.4%, to $14.4$18.5 million for the three months ended September 30, 2015March 31, 2016 from $4.5$8.4 million during the same period in 20142015 primarily driven by having a full quarter of operations from our 2015 acquired companies and increased advertising and subscription revenue growth in our existingfrom Connected Fitness business and our connected fitness acquisitions in the first quarter of 2015.applications.
Gross profit increased $121.9$102.9 million to $587.2$480.6 million for the three months ended September 30, 2015March 31, 2016 from $465.3$377.7 million for the same period in 2014.2015. Gross profit as a percentage of net revenues, or gross margin, decreased 80100 basis points to 48.8%45.9% for the three months ended September 30, 2015March 31, 2016 compared to 49.6%46.9% during the same period in 2014.2015. The decrease in gross margin percentage was primarily driven by the following:
approximate 90100 basis point decrease driven by increased liquidation as a result of our changing inventory management strategy, which we expect to continue during the first half of 2016 on a more limited basis; and
approximate 70 basis point decrease due to the strengthening of the U.S. dollar negatively impacting our gross margins within our businesses outside of the United States, which we expect to continue through the rest of the year;
approximate 50 basis point decrease driven by sales mix in North America, which we expect to continue through the rest of the year, but on a more limited basis; and
approximate 20 basis point decrease driven by higher inbound airfreight costs necessary to service our customers.
States.
The above decreases were partially offset by:
approximate 9060 basis point increase driven primarily by favorable product input costs in our North American and International businesses. Webusinesses, which we expect this favorable trend to continue through the remainder of 2015, but on a more limited basis.2016.
Selling, general and administrative expenses increased $96.6$95.8 million to $415.8$445.8 million for the three months ended September 30, 2015March 31, 2016 from $319.2$350.0 million for the same period in 20142015. As a percentage of net revenues, selling, general and administrative expenses increaseddecreased to 34.6%42.5% for the three months ended September 30, 2015March 31, 2016 compared to 34.0%43.5% for the same period in 2014.2015. These changes were primarily attributable to the following:
Marketing costs increased $28.7$14.9 million to $128.5$122.5 million for the three months ended September 30, 2015March 31, 2016 from $99.8$107.6 million for the same period in 20142015. This increase was primarily due to key marketing campaigns and investments in sponsorships. As a percentage of net revenues, marketing costs increaseddecreased to 10.7%11.7% for the three months ended September 30, 2015March 31, 2016 from 10.6%13.4% for the same period in 2014.2015.
Other costs increased $67.9$80.9 million to $287.3$323.3 million for the three months ended September 30, 2015March 31, 2016 from $219.4$242.4 million for the same period in 2014.2015. This increase was primarily due to higher personnel and other costs incurred for the continued expansion of our direct to consumer distribution channel, including increased investment forcosts related to retail stores, distribution facilities and our brand house stores. This increase is also due to additional investment in our Connected Fitnesse-commerce business. As a percentage of net revenues, other costs increased to 23.9%30.9% for the three months ended September 30, 2015March 31, 2016 from 23.4%30.1% for the same period in 2014.2015.
Income from operations increased $25.37.2 million, or 17.3%26.1%, to $171.434.9 million for the three months ended September 30, 2015March 31, 2016 from $146.127.7 million for the same period in 20142015. Income from operations as a percentage of net revenues decreased toremained consistent at 14.2%3.4% for the three months ended September 30, 2015March 31, 2016 fromand 15.6% for the same period in 20142015.
Interest expense, net increased $2.62.3 million to $4.14.5 million for the three months ended September 30, 2015March 31, 2016 from $1.52.2 million for the same period in 20142015. This increase was primarily due to interest on the net increase of $650.0$270.0 million in term loan and revolving credit facility borrowings during 2015.2016.
Other expense,income (expense), net decreased $0.2increased $4.5 million to income of $3.22.7 million for the three months ended September 30, 2015March 31, 2016 from $3.4expense of $1.8 million for the same period in 20142015. This decreaseincrease was due to higher net lossesgains on the combined foreign currency exchange rate changes on transactions denominated in foreign currencies and our derivative financial instruments as compared to the prior period.period due to the weakening of the US dollar against other currencies.
Provision for income taxes increased $11.52.0 million to $63.6$13.9 million during the three months ended September 30, 2015March 31, 2016 from $52.1$11.9 million during the same period in 2014.2015. For the three months ended September 30, 2015,March 31, 2016, our effective tax rate was 38.8%42.0% compared to 36.9%50.3% for the same period in 2014.2015. The effective rate for the three months ended September 30, 2015March 31, 2016 was higherlower than the effective tax rate for the three months ended September 30, 2014March 31, 2015 primarily due to increased non-deductible costs incurred in connection with our Connected Fitness acquisitions, along with continued international investments. Our 2015 annual effective tax rate is expectedthe lower proportion of foreign pre-tax earnings to be approximately 41.0%.

17


Nine Months Ended September 30, 2015 Compared to Nine Months Ended September 30, 2014total earnings.
Net revenues increased $603.4 million, or 27.6%, to $2,792.6 million for the nine months ended September 30, 2015 from $2,189.2 million during the same period in 2014. Net revenues by product category are summarized below:
 Nine Months Ended September 30,
(In thousands)2015 2014 $ Change % Change
Apparel$1,936,221
 $1,583,834
 $352,387
 22.2%
Footwear510,864
 345,177
 165,687
 48.0%
Accessories249,755
 196,419
 53,336
 27.2%
    Total net sales2,696,840
 2,125,430
 571,410
 26.9%
License revenues59,355
 49,800
 9,555
 19.2%
Connected Fitness36,432
 13,939
 22,493
 161.4%
    Total net revenues$2,792,627
 $2,189,169
 $603,458
 27.6%
The increase in net sales was driven primarily by:
Apparel unit sales growth and new offerings in multiple lines led by training, golf and team sports; and
Footwear unit sales growth, led by running and basketball and the expansion of our footwear offerings internationally.
License revenues increased $9.6 million, or 19.2%, to $59.4 million during the nine months ended September 30, 2015 from $49.8 million during the same period in 2014 driven primarily by increased distribution and unit volume growth of our licensed products in North America.
Connected Fitness revenue increased $22.5 million, or 161.4%, to $36.4 million during the nine months ended September 30, 2015 from $13.9 million during the same period in 2014 primarily driven by revenue growth in our existing Connected Fitness business and our connected fitness acquisitions in the first quarter of 2015.
Gross profit increased $278.0 million to $1,343.9 million for the nine months ended September 30, 2015 from $1,065.9 million for the same period in 2014. Gross profit as a percentage of net revenues, or gross margin, decreased 60 basis points to 48.1% for the nine months ended September 30, 2015 compared to 48.7% for the same period in 2014. The decrease in gross margin percentage was primarily driven by the following:
approximate 80 basis point decrease due to strengthening of the U.S. dollar negatively impacting our gross margins within our international businesses, which we expect to continue through the rest of the year; and
approximate 50 basis point decrease driven by higher inbound airfreight costs necessary to service our customers.
The above decreases were partially offset by:
approximate 90 basis points increase driven primarily by favorable product input costs in our North American and International businesses. We expect this favorable trend to continue through the remainder of 2015, but on a more limited basis.
Selling, general and administrative expensesincreased $254.6 million to $1,112.9 million for the nine months ended September 30, 2015 from $858.3 million for the same period in 2014. As a percentage of net revenues, selling, general and administrative expenses increased to 39.8% for the nine months ended September 30, 2015 compared to 39.2% for the same period in 2014. These changes were primarily attributable to the following:
Marketing costs increased $67.2 million to $325.5 million for the nine months ended September 30, 2015 from $258.3 million for the same period in 2014. This increase was primarily due to key marketing campaigns, our investments in collegiate sponsorships and increased marketing in connection with the growth of our international business. As a percentage of net revenues, marketing costs decreased to 11.7% for the nine months ended September 30, 2015 from 11.8% for the same period in 2014.
Other costs increased $187.5 million to $787.4 million for the nine months ended September 30, 2015 from $599.9 million for the same period in 2014. This increase was primarily due to higher personnel and other costs incurred for the continued expansion of our direct to consumer distribution channel, including increased investment for our factory house and brand house stores. This increase is also due to additional investment in our Connected Fitness business, including the impact of the acquisitions of Endomondo and MyFitnessPal. As a percentage of net revenues, other costs increased to 28.2% for the nine months ended September 30, 2015 from 27.4% for the same period in 2014.
Income from operations increased $23.3 million, or 11.2%, to $231.0 million for the nine months ended September 30, 2015 from $207.7 million for the same period in 2014. Income from operations as a percentage of net revenues decreased to 8.3% for the nine months ended September 30, 2015 from 9.5% for the same period in 2014.

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Interest expense, net increased $7.0 million to $10.6 million for the nine months ended September 30, 2015 from $3.6 million for the same period in 2014. This increase was primarily due to interest on the increase of $650.0 million in term loan and revolving credit facility borrowings during 2015.
Other expense, net decreased $1.0 million to $(5.0) million for the nine months ended September 30, 2015 from $(4.0) million for the same period in 2014. This decrease was due to higher net losses on the combined foreign currency exchange rate changes on transactions denominated in foreign currencies and our derivative financial instruments as compared to the prior period.
Provision for income taxes increased $8.7 million to $88.4 million during the nine months ended September 30, 2015 from $79.7 million during the same period in 2014. For the nine months ended September 30, 2015, our effective tax rate was 41.0% compared to 39.9% for the same period in 2014. The effective tax rate for the nine months ended September 30, 2015 was higher than the effective tax rate for the nine months ended September 30, 2014 primarily due to continued international investments, along with increased non-deductible costs incurred in connection with our connected fitness acquisitions. Our annual 2015 effective tax rate is expected to be approximately 41.0%.
Segment Results of Operations
The net revenues and operating income (loss) associated with our segments are summarized in the following tables. The majority of corporateCorporate service costs withinare primarily included in North America and have not been allocated to other foreign countriesInternational or Connected Fitness; however, certain costs and revenues included within North America in the prior period have been allocated toFitness. Intersegment revenue is generated by Connected Fitness which runs advertising campaigns for our e-commerce business in the current period. Prior period segment data has been recast by an immaterial amount within the tables to conform to the current period presentation.North America.
Three Months Ended September 30, 2015March 31, 2016 Compared to Three Months Ended September 30, 2014March 31, 2015
Net revenues by segment are summarized below: 
Three Months Ended September 30,Three Months Ended March 31,
(In thousands)2015 2014 $ Change % Change2016 2015 $ Change % Change
North America$1,059,440
 $847,563
 $211,877
 25.0%$880,595
 $700,512
 $180,083
 25.7 %
Other foreign countries130,230
 85,847
 44,383
 51.7%
International149,356
 95,998
 53,358
 55.6 %
Connected Fitness14,439
 4,498
 9,941
 221.0%18,501
 8,431
 10,070
 119.4 %
Intersegment eliminations(750) 
 (750) (100.0)%
Total net revenues$1,204,109
 $937,908
 $266,201
 28.4%$1,047,702
 $804,941
 $242,761
 30.2 %
Net revenues in our North America operating segment increased $211.8180.1 million to $1,059.4880.6 million for the three months ended September 30, 2015March 31, 2016 from $847.6700.5 million for the same period in 20142015 primarily due to the items discussed above in the Consolidated Results of Operations. Net revenues in other foreign countriesInternational increased $44.4$53.4 million to $130.2$149.4 million for the three months ended September 30, 2015March 31, 2016 from $85.8$96.0 million for the same period in 20142015 primarily due to unit sales growth in our Asia-Pacific and Latin AmericaEMEA operating segments. Net revenues in our Connected Fitness operating segment increased $9.9$10.1 million to $14.4$18.5 million for the three months ended September 30, 2015March 31, 2016 from $4.5$8.4 million for the same period in 20142015 primarily due to revenues generated from Endomondo and MyFitnessPal, which were acquired in the firsta full quarter of operations from our 2015 acquired companies and growth inincreased advertising and subscription revenue from our existing Connected Fitness business.applications.
Operating income (loss) by segment is summarized below: 
Three Months Ended September 30,Three Months Ended March 31,
(In thousands)2015 2014 $ Change % Change2016 2015 $ Change % Change
North America$181,822
 $147,509
 $34,313
 23.3 %$40,095
 $38,369
 $1,726
 4.5 %
Other foreign countries6,180
 3,817
 2,363
 61.9 %
International11,249
 4,334
 6,915
 159.6 %
Connected Fitness(16,605) (5,220) (11,385) (218.1)%(16,461) (15,036) (1,425) (9.5)%
Total operating income$171,397
 $146,106
 $25,291
 17.3 %$34,883
 $27,667
 $7,216
 26.1 %
Operating income in our North America operating segment increased$34.3 million to $181.8 million for the three months ended September 30, 2015 from $147.5 million for the same period in 2014 primarily due to the items discussed above in the Consolidated Results of Operations. Operating income in other foreign countries increased $2.4$1.7 million to $6.2$40.1 million for the three months ended September 30, 2015March 31, 2016 from $3.8$38.4 million for the same period in 20142015 primarily due to the increases in revenue discussed above in the Segment Results of Operations partially offset by lower gross margin percentage in the current year compared to the prior year, and increased investment in our corporate structure to support our long-term growth. Operating income in International increased $6.9 million to $11.2 million for the three months ended March 31, 2016 from $4.3 million for the same period in 2015 primarily due to sales growth in our EMEA and Asia-Pacific operating segments. Operating loss in our Connected Fitness segment increased $11.4$1.5 million to $16.6$16.5 million for the three months ended September 30, 2015March 31, 2016 from $5.2$15.0 million for the same period in 20142015 primarily due to

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investments to support growth in our Connected Fitness business, including the impact of the acquisitions of Endomondo and MyFitnessPal.
Nine Months Ended September 30, 2015 Compared to Nine Months Ended September 30, 2014
Net revenues by segment are summarized below:
 Nine Months Ended September 30,
(In thousands)2015 2014 $ Change % Change
North America$2,440,728
 $1,988,141
 $452,587
 22.8%
Other foreign countries315,467
 187,089
 128,378
 68.6%
Connected Fitness36,432
 13,939
 22,493
 161.4%
Total net revenues$2,792,627
 $2,189,169
 $603,458
 27.6%
Net revenues in our North America operating segment increased $452.6 million to $2,440.7 million for the nine months ended September 30, 2015 from $1,988.1 million for the same period in 2014 primarily due to the items discussed above in the Consolidated Results of Operations. Net revenues in other foreign countries increased $128.4 million to $315.5 million for the nine months ended September 30, 2015 from $187.1 million for the same period in 2014 primarily due to sales growth in our Asia-Pacific and Latin America operating segments. Net revenues in our Connected Fitness operating segment increased $22.5 million to $36.4 million for the nine months ended September 30, 2015 from $13.9 million for the same period in 2014 primarily due to revenues generated from Endomondo and MyFitnessPal, which were acquired in the first a full quarter of operations from our 2015 and growth in our existing Connected Fitness business.
Operating income (loss)acquired companies. by segment is summarized below:
 Nine Months Ended September 30,
(In thousands)2015 2014 $ Change % Change
North America$272,543
 $227,045
 $45,498
 20.0 %
Other foreign countries6,126
 (3,910) 10,036
 256.7 %
Connected Fitness(47,704) (15,479) (32,225) (208.2)%
Total operating income$230,965
 $207,656
 $23,309
 11.2 %
Operating income in our North America operating segment increased $45.5 million to $272.5 million for the nine months ended September 30, 2015 from $227.0 million for the same period in 2014 primarily due to the items discussed above in the Consolidated Results of Operations. Operating income in other foreign countries increased $10.0 million to $6.1 million for the nine months ended September 30, 2015 from $(3.9) million for the same period in 2014 primarily due to sales growth in our EMEA and Asia-Pacific operating segments. Operating loss in our Connected Fitness segment increased $32.2 million to $47.7 million for the nine months ended September 30, 2015 from $15.5 million for the same period in 2014 primarily due to investments to support growth in our Connected Fitness business, including the impact of the acquisitions of Endomondo and MyFitnessPal.

Seasonality
Historically, we have recognized a majority of our net revenues and a significant portion of our income from operations in the last two quarters of the year, driven primarily by increased sales volume of our products during the fall selling season, including our higher priced cold weather products, along with a larger proportion of higher margin direct to consumer sales. The level of our working capital generally reflects the seasonality and growth in our business.

Financial Position, Capital Resources and Liquidity
Our cash requirements have principally been for working capital and capital expenditures. We fund our working capital, primarily inventory, and capital investments from cash flows from operating activities, cash and cash equivalents on hand and borrowings available under our credit and long term debt facilities. Our working capital requirements generally reflect the seasonality and growth in our business as we recognize the majority of our net revenues in the last two quarters of the year. Our capital investments have included expanding our in-store fixture and branded concept shop program, improvements and

expansion of our distribution and corporate facilities to support our growth, leasehold improvements to our brand and factory house stores, and investment and improvements in information technology systems.
Our inventory strategy is focused on continuing to meet consumer demand while improving our inventory efficiency over the long term by putting systems and processes in place to improve our inventory management. These systems and processes are designed to improve our forecasting and supply planning capabilities. In addition to systems and processes, key areas of

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focus that we believe will enhance inventory performance are added discipline around the purchasing of product, production lead time reduction, and better planning and execution in selling of excess inventory through our factory house stores and other liquidation channels.
In January 2015, we completed our acquisition of Endomondo. The purchase price was funded with the proceeds from our $100.0 million delayed draw term loan, which we drew in November 2014 for general corporate purposes. In March 2015, we completed our acquisition of MyFitnessPal. The purchase was funded through a combination of $250.0 million revolving credit facility borrowings, $150.0 million of term loan facility borrowings and cash on hand. During the third quarter of 2015, we borrowed $200.0 million under our revolving credit facility for working capital needs. As of September 30, 2015, we had $300.0 million of remaining borrowing capacity under our revolving credit facility.
We believe our cash and cash equivalents on hand, cash from operations and borrowings available to us under our credit agreement and other financing instruments are adequate to meet our liquidity needs and capital expenditure requirements for at least the next twelve months. As of March 31, 2016, we had $560.0 million of remaining availability under our revolving credit facility. Although we believe we have adequate sources of liquidity over the long term, an economic recession or a slow recovery could adversely affect our business and liquidity. In addition, instability in or tightening of the capital markets could adversely affect our ability to obtain additional capital to grow our business and will affect the cost andon terms of such capital.acceptable to us or at all.

Cash Flows
The following table presents the major components of net cash flows provided by and used in operating, investing and financing activities for the periods presented:
Nine Months Ended September 30,Three Months Ended March 31,
(In thousands)2015 20142016 2015
Net cash provided by (used in):      
Operating activities$(313,448) $(72,496)$(168,275) $(176,526)
Investing activities(780,821) (108,244)(103,156) (617,335)
Financing activities667,821
 84,127
299,254
 429,234
Effect of exchange rate changes on cash and cash equivalents(7,329) (1,407)(674) (3,621)
Net decrease in cash and cash equivalents$(433,777) $(98,020)
Net increase (decrease) in cash and cash equivalents$27,149
 $(368,248)
Operating Activities
Operating activities consist primarily of net income adjusted for certain non-cash items. Adjustments to net income for non-cash items include depreciation and amortization, unrealized foreign currency exchange rate gains and losses, losses on disposals of property and equipment, stock-based compensation, deferred income taxes and changes in reserves and allowances. In addition, operating cash flows include the effect of changes in operating assets and liabilities, principally inventories, accounts receivable, income taxes payable and receivable, prepaid expenses and other assets, accounts payable and accrued expenses.
Cash used in operating activities increased $240.9decreased $8.2 million to $313.4$168.3 million for the ninethree months ended September 30, 2015March 31, 2016 from $72.5176.5 million during the same period in 20142015. The increasedecrease in cash used in operating activities was due to an increasea decrease in net cash outflows from operating assets and liabilities of $306.611.7 million, partially offset by and an increase in net income of $6.6$7.4 million, and an increasepartially offset by a decrease in adjustments to net income for non-cash items of $59.1 million.$10.9 million. The increasedecrease in cash outflows related to changes in operating assets and liabilities period over period was primarily driven by the following:
a largersmaller increase in inventory investmentsprepaid expenses and other assets of $181.1$24.5 million in the current period as compared to the prior period primarily due to earlier purchases to better service consumer demand for our peak season;a reduction in tax related balances; and
a larger decreaseincrease in accounts payableaccrued expenses and other liabilities of $60.1$22.9 million in the current period compared to the prior period, primarily due to increased marketing and sponsorship accruals; offset by
a larger decrease in accounts payable of $41.0 million in the timing of paymentscurrent period compared to the prior year.period, due to the timing of inventory payments.
Adjustments to net income for non-cash items increaseddecreased in the ninethree months ended September 30, 2015March 31, 2016 as compared to the same period in 20142015 primarily due to increased depreciationhigher net gains on the combined foreign currency exchange rate changes on transactions denominated in foreign currencies and amortization expenseour derivative financial instruments in the current period as compared to the prior period related to the expansion of our distribution and corporate facilities as well as our acquisitions of MyFitnessPal and Endomondo.period.



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Investing Activities
Cash used in investing activities increased $672.6decreased $514.1 million to $780.8$103.2 million for the ninethree months ended September 30, 2015March 31, 2016 from $108.2$617.3 million for the same period in 2014,2015, primarily due to our acquisitions of MyFitnessPal and Endomondo during the first quarter of 2015.
Capital expenditures for the full year 20152016 are expected to be approximately $350.0$450.0 million to $360.0$475.0 million, comprised primarily of investments in a new distribution facility in North America, expansion of our corporate headquarters, and investments in our new SAP platform and expanding SAP platform.our direct-to-consumer business.
Financing Activities
Cash provided by financing activities increaseddecreased $583.7129.9 million to $667.8299.3 million for the ninethree months ended September 30, 2015March 31, 2016 from $84.1429.2 million for the same period in 20142015. This increasedecrease was primarily due to our amended credit agreement that provided an additional $150.0 million in term loan facility proceedsthe amendment and $500.0 million in revolvingborrowings under our credit facility proceeds during the ninethree months ended September 30, 2015.March 31, 2015 used to finance the acquisition of MyFitnessPal.

Credit Facility
In March 2015,January 2016, we amended our existing credit agreement providing an additional $150.0to increase revolving credit facility commitments from $800.0 million ofto $1.25 billion. This amendment also extended the term loan borrowings, which were borrowed on the closing date of the amendment, resulting in aggregaterevolving credit facility and the remaining outstanding term loan borrowingsloans under the credit agreement, which as of $400.0 million. This amendment also increased revolving credit facility commitments available under the credit agreementMarch 31, 2016 totaled $205.0 million, from $400.0May 2019 to January 2021. Simultaneously with entering into this, we borrowed $140.0 million to $800.0 million. As of September 30, 2015, we had $300.0 million of available borrowing capacity under our revolving credit facility. At our request and the lenders' consent, revolving and/or term loan borrowings may be increased by up to $300.0 million in aggregate, subject to certain conditions as set forth in the credit agreement, as amended. These additional amounts are uncommitted and the availability thereof will depend on market conditions at the time we seek to incur such borrowings.
Borrowings under the revolving credit facility may be madeto repay in U.S. Dollars, Euros, Pounds Sterling, Japanese Yenfull the balance of a $150.0 million term loan borrowing originally borrowed in March 2015. As of March 31, 2016, we had $690.0 million outstanding under the revolving credit facility.
The borrowings under the revolving credit facility have maturities of less than one year but are classified as non-current as the Company has the intent and Canadian Dollars.ability to refinance these obligations on a long-term basis. Up to $50.0 million of the facility may be used for the issuance of letters of credit and up to $50.0 million of the facility may be used for the issuance of swingline loans.credit. There were $1.2$1.3 million of letters of credit and no swingline loans outstanding as of September 30, 2015.March 31, 2016.
The credit agreement contains negative covenants that, subject to significant exceptions, limit our ability to, among other things, incur additional indebtedness, make restricted payments, pledge our assets as security, make investments, loans, advances, guarantees and acquisitions, undergo fundamental changes and enter into transactions with affiliates. We also are also required to maintain a ratio of consolidated EBITDA, as defined in the credit agreement, to consolidated interest expense of not less than 3.50 to 1.00 and we are not permitted to allow the ratio of consolidated total indebtedness to consolidated EBITDA to be greater than 3.25 to 1.00.1.00 ("consolidated leverage ratio"). As of September 30, 2015,March 31, 2016, we were in compliance with these ratios. In addition, the credit agreement contains events of default that are customary for a facility of this nature, and includes a cross default provision whereby an event of default under other material indebtedness, as defined in the credit agreement, will be considered an event of default under the credit agreement.
Borrowings under the credit agreement bear interest at a rate per annum equal to, at our option, either (a) an alternate base rate, or (b) a rate based on the rates applicable for deposits in the interbank market for U.S. Dollars or the applicable currency in which the loans are made (“adjusted LIBOR rate,LIBOR”), plus in each case an applicable margin. The applicable margin for loans will be adjusted by reference to the Pricing Grida grid (the “Pricing Grid”) based on the consolidated leverage ratio and ranges between 1.00% to 1.25% for adjusted LIBOR rate loans and 0.00% to 0.25% for alternate base rate loans. The weighted average interest ratesrate under the initialoutstanding term loan, delayed draw term loan, new term loanloans and revolving credit facility were 1.33%, 1.33%, 1.33% and 1.34%was 1.56% during the three months ended September 30, 2015, and 1.27%, 1.27%, 1.31% and 1.32% during the nine months ended September 30, 2015, respectively. As of September 30, 2015, $500.0 million was outstanding under our revolving credit facility. Additionally, weMarch 31, 2016. We pay a commitment fee on the average daily unused amount of the revolving credit facility and certain fees with respect to letters of credit. As of September 30, 2015,March 31, 2016, the commitment fee was 15.0 basis points. We incurred and capitalized $2.9$3.9 million in deferred financing costs in connection with the credit facility.

Other Long Term Debt
We have long term debt agreements with various lenders to finance the acquisition or lease of qualifying capital investments. Loans under these agreements are collateralized by a first lien on the related assets acquired. At September 30, 2015December 31, 2014 and September 30, 2014, the outstanding principal balance under these agreements was $0.1 million, $2.0 million and $2.6 million, respectively. Currently, advances under these agreements bear interest rates which are fixed at the time of each advance. The weighted average interest rates on outstanding borrowings were 3.3% and 3.0% for the three months ended September 30, 2015 and 2014, respectively, and 4.2% and 3.2% for the nine months ended September 30, 2015 and 2014, respectively.

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In December 2012, we entered into a $50.0 million recourse loan collateralized by the land, buildings and tenant improvements comprising our corporate headquarters. The loan has a seven year term and maturity date of December 2019. The loan bears interest at one month LIBOR plus a margin of 1.50%, and allows for prepayment without penalty. The loan includes covenants and events of default substantially consistent with our credit agreement discussed above. The loan also requires prior approval of the lender for certain matters related to the property, including transfers of any interest in the property. As of September 30, 2015March 31, 2016, December 31, 20142015 and September 30, 2014,March 31, 2015, the outstanding balance on the loan was $44.5$43.5 million, $46.0$44.0 million and $46.5$45.5 million, respectively. The weighted average interest rate on the loan was 1.9% and 1.7% for the three and nine months ended September 30,March 31, 2016 and 2015, and 2014.respectively.
Interest expense, net was $4.14.5 million and $1.52.2 million for the three months ended September 30, 2015March 31, 2016 and 20142015, respectively, and $10.6 million and $3.6 million for the nine months ended September 30, 2015 and 2014, respectively. Interest expense includes the amortization of deferred financing costs and interest expense under the credit and long term debt facilities.

We monitor the financial health and stability of our lenders under the credit and other long term debt facilities, however during any period of significant instability in the credit markets lenders could be negatively impacted in their ability to perform under these facilities.

Contractual Commitments and Contingencies
There were no significant changes to the contractual obligations reported in our 20142015 Form 10-K other than thosethe borrowings and repayments disclosed in the "Credit Facility" section and changes which occur in the normal course of business.

Critical Accounting Policies and Estimates
Our consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America. To prepare these financial statements, we must make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, as well as the disclosures of contingent assets and liabilities. Actual results could be significantly different from these estimates. We believe the following addresses the critical accounting policies that are necessary to understand and evaluate our reported financial results.
Our significant accounting policies are described in Note 2 of the audited consolidated financial statements included in our 20142015 Form 10-K. The SEC suggests companies provide additional disclosure on those accounting policies considered most critical. The SEC considers an accounting policy to be critical if it is important to our financial condition and results of operations and requires significant judgments and estimates on the part of management in its application. Our estimates are often based on complex judgments, probabilities and assumptions that management believes to be reasonable, but that are inherently uncertain and unpredictable. It is also possible that other professionals, applying reasonable judgment to the same facts and circumstances, could develop and support a range of alternative estimated amounts. For a complete discussion of our critical accounting policies, see the “Critical Accounting Policies” section of the MD&A in our 20142015 Form 10-K. There were no significant changes to our critical accounting policies during the ninethree months ended September 30, 2015March 31, 2016.
Recently Issued Accounting Standards
In May 2014, the FASB issued anFinancial Accounting Standards Board (“FASB”) issued Accounting Standards Update ("ASU") 2014-09 which supersedes the most current revenue recognition requirements. The new revenue recognition standardThis ASU requires entities to recognize revenue in a way that depicts the transfer of goods or services to customers in an amount that reflects the consideration which the entity expects to be entitled to in exchange for those goods or services. This guidance was previously effective for annualIn March and interim reporting periods beginning after December 15,April 2016, with early adoption not permitted. In August 2015, the FASB issued a one-year deferral of the effective date of the new revenue recognition standard. The new standardASU 2016-08 related to principal versus agent considerations and ASU 2016-10 related to identifying performance obligations and licensing, which provide supplemental adoption guidance and clarification to ASU 2014-09, respectively. These ASUs will now be effective for annual and interim periods beginning after December 15, 2017 with early adoption for annual and interim periods beginning after December 15, 2016 permitted and should be applied retrospectively to each prior reporting period presented or as a cumulative effect adjustment as of the original effective date permitted. We areof adoption. The Company is currently evaluating this standardpronouncement to determine the impact of its adoption on ourits consolidated financial statements.
In July 2015,February 2016, the FASB issued an Accounting Standard UpdateASU 2016-02 which simplifiesamends the measurementexisting guidance for leases and will require recognition of inventoryoperating leases with lease terms of more than twelve months and all financing leases on the balance sheet. For these leases, companies will record assets for the rights and liabilities for the obligations that are created by requiring certain inventory to be measured at the lower of cost or net realizable value.leases. This guidancepronouncement will require disclosures that provide qualitative and quantitative information for the lease assets and liabilities recorded in the financial statements. This pronouncement is effective for fiscal years beginning after December 15, 2016 and for interim periods therein.2018. We do not expectare currently evaluating this pronouncement to determine the impact of its adoption of this standard to have a significant impact on ourits consolidated financial statements.
In SeptemberMarch 2016, the FASB issued ASU 2016-05, which clarifies that a change in counterparty of a derivative contract in a hedge accounting relationship does not, in and of itself, require dedesignation of that hedge accounting relationship. This ASU amends ASC 815 to clarify that such a change does not, in and of itself, represent a termination of the original derivative instrument or a change in the critical terms of the hedge relationship. We are currently evaluating this pronouncement to determine the impact of its adoption on its consolidated financial statements.
In March 2016, the FASB issued ASU 2016-09, which effects all entities that issue share-based payment awards to their employees. The amendments in this ASU cover such areas as the recognition of excess tax benefits and deficiencies, the classification of those excess tax benefits on the statement of cash flows, an accounting policy election for forfeitures, the amount an employer can withhold to cover income taxes and still qualify for equity classification and the classification of those taxes paid on the statement of cash flows. This ASU is effective for annual and interim periods beginning after December 15, 2016. This guidance can be applied either prospectively, retrospectively or using a modified retrospective transition method. Early adoption is permitted. The Company has not yet selected a transition date and is currently evaluating this ASU to determine the impact of its adoption on its consolidated financial statements.
Recently Adopted Accounting Standards
In November 2015, the FASB issued an Accounting Standards Update which requires the acquiring companydeferred tax liabilities and assets to be classified as non-current in a business combination to recognize adjustments to provisional amounts that are identified during the measurement period in the reporting period in which the adjustment amounts are determined.classified statement of financial position. The amendments in this Update require that the acquiring company record, in the same period’s financial statements, the effect on earnings of changes in depreciation, amortization, or other income effects, if any, as a result of a change to the provisional amounts, calculated as if the accounting had been completed at the acquisition date. This guidance is effective for fiscal yearsfinancial statements issued for annual periods beginning after December 15, 2017, and interim periods within annual periods beginning after

December 15, 2018. Earlier adoption is permitted for all entities as of the beginning of an interim or annual reporting period.  This amendment may be applied either prospectively or retrospectively to all periods presented. The Company adopted the provisions of this guidance prospectively in the fourth quarter of 2015, and did not retrospectively adjust the prior periods. Had the Company adopted this guidance retrospectively, $66.0 million would have been reclassified from deferred income taxes-current to deferred income taxes-long term for interim

23


periods therein. We do not expect the three months ended March 31, 2015. The adoption of this standardguidance will simplify the presentation of deferred income taxes and reduce complexity without decreasing the usefulness of information provided to users of financial statements. The adoption of this pronouncement did not have a significant impact on our consolidatedthe Company's financial statements.
Recently Adopted Accounting Standardsposition, results of operations and cash flows.
In JanuaryApril 2015, the FASB issued an Accounting Standards UpdateASU 2015-03 which eliminatesrequires all costs incurred to issue debt to be presented in the balance sheet as a direct deduction from GAAP the conceptcarrying value of extraordinary items and the need to separately classify, present, and disclose extraordinary events and transactions.debt. This guidanceASU is effective for annual and interim reporting periods beginning after December 15, 2015, with early adoption permitted provided thatpermitted. The Company adopted the guidance is applied from the beginning of the fiscal year of adoption. The adoptionprovisions of this pronouncement did not have a material impact on our consolidated financial statements.

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TableASU in the first quarter of Contents2016, and reclassified approximately $4.0 million, $2.9 million and $3.5 million from "Other long term assets" to "Long term debt, net of current maturities" as of March 31, 2016, December 31, 2015 and March 31, 2015.


ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Foreign Currency Risk
We currently generate a majority ofThere have been no significant changes to our consolidated net revenues in the United States, and the reporting currency for our consolidated financial statements is the U.S. dollar. As our net revenues and expenses generated outside of the United States increase, our results of operations could be adversely impacted by changes in foreign currency exchange rates. For example, as we recognize foreign revenues in local foreign currencies and if the U.S. dollar strengthens, it could have a negative impact on our foreign revenues upon translation of those results into the U.S. dollar upon consolidation of our financial statements. In addition, we are exposed to gains and losses resulting from fluctuations in foreign currency exchange rates on transactions generated by our foreign subsidiaries in currencies other than their local currencies. These gains and losses are primarily driven by intercompany transactions and inventory purchases denominated in currencies other than the functional currency of the purchasing entity. These exposures are included in other expense, net on the consolidated statements of income.
From time to time, we may elect to use foreign currency contracts to reduce themarket risk from exchange rate fluctuations primarily for our international subsidiaries. As we expand our international business, we anticipate expanding our current hedging program to include additional currency pairs and instruments. We do not enter into derivative financial instruments for speculative or trading purposes.
As of September 30, 2015, the aggregate notional value of our outstanding foreign currency contracts was $433.2 million, which was comprised of Canadian Dollar/U.S. Dollar, Euro/U.S. Dollar, Yen/Euro, Mexican Peso/Euro and Pound Sterling/Euro currency pairs with contract maturities of one to fourteen months. The foreign currency contracts outstanding as of September 30, 2015 have weighted average contractual foreign currency exchange rates of 1.32 CAD per $1.00, €0.89 per $1.00, 143.36 JPY per €1.00, 18.91 MXN per €1.00 and £0.79 per €1.00. A portion of our foreign currency contracts are not designated as cash flow hedges, and accordingly, changes in their fair value are recorded in earnings. During the second quarter of 2014, we began entering into foreign currency contracts designated as cash flow hedges. For foreign currency contracts designated as cash flow hedges, changes in fair value, excluding any ineffective portion, are recorded in other comprehensive income until net income is affected by the variability in cash flows of the hedged transaction. The effective portion is generally released to net income after the maturity of the related derivative and is classified in the same manner as the underlying exposure. During the three and nine months ended September 30, 2015, we reclassified $0.9 million and $2.3 million, respectively, from other comprehensive income to cost of goods sold related to foreign currency contracts designated as cash flow hedges. The fair values of our foreign currency contracts were assets of $1.4 million, $0.8 million and $8.0 thousand as of September 30, 2015,since December 31, 2014 and September 30, 2014, respectively, and were included in prepaid expenses and other current assets on the consolidated balance sheet. Refer to Note 6 to the Consolidated Financial Statements for2015. For a discussion of the fair value measurements. Included in other expense, net were the following amounts related to changes in foreign currency exchange rates and derivative foreign currency contracts:
 Three Months Ended September 30, Nine Months Ended September 30,
(In thousands)2015 2014 2015 2014
Unrealized foreign currency exchange rate gains (losses)$(5,454) $(4,981) $(24,677) $(4,881)
Realized foreign currency exchange rate gains (losses)(1,858) 81
 6,999
 303
Unrealized derivative gains (losses)(112) (134) (182) (152)
Realized derivative gains (losses)3,559
 1,679
 12,196
 748
We enter into foreign currency contracts with major financial institutions with investment grade credit ratings and are exposed to credit losses in the event of non-performance by these financial institutions. This credit risk is generally limited to the unrealized gains in the foreign currency contracts. However, we monitor the credit quality of these financial institutions and consider the risk of counterparty default to be minimal. Although we have entered into foreign currency contracts to minimize some of the impact of foreign currency exchange rate fluctuations on future cash flows, we cannot be assured that foreign currency exchange rate fluctuations will not have a material adverse impact on our financial condition and results of operations.
Interest Rate Risk
In order to maintain liquidity and fund business operations, we enter into long term debt arrangements with various lenders which bear a range of fixed and variable rates of interest. The nature and amount of our long-term debt can be expected to vary as a result of future business requirements, market conditions and other factors. We may elect to enter into interest rate swap contracts to reduce the impact associated with interest rate fluctuations. We utilize interest rate swap contracts to convert a portion of variable rate debt to fixed rate debt. The contracts pay fixed and receive variable rates of interest. The interest rate swap contracts are accounted for as cash flow hedges and accordingly, the effective portion of the changes in fair value are recorded in other comprehensive income and reclassified into interest expense over the life of the underlying debt obligation.

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As of September 30, 2015, the notional value of our outstanding interest rate swap contracts was $175.0 million. During the three months ended September 30, 2015 and 2014, we recorded a $0.7 million and $0.6 million increase in interest expense, respectively, representing the effective portion of the contract reclassified from accumulated other comprehensive income. During the nine months ended September 30, 2015 and 2014, we recorded a $2.1 million and $1.0 million increase in interest expense, respectively, representing the effective portion of the contract reclassified from accumulated other comprehensive income. The fair value of the interest rate swap contracts was a liability of $3.4 million and $0.6 million as of September 30, 2015 and December 31, 2014, respectively, and was included in other long term liabilities on the consolidated balance sheet. The fair value of the interest rate swap contract was an asset of $1.2 million as of September 30, 2014, and was included in other long term assets on the consolidated balance sheet.
Credit Risk
We are exposed to credit risk primarily on our accounts receivable. We provide credit to customers in the ordinary course of business and perform ongoing credit evaluations. We believe that our exposure to concentrations of creditmarket risk, with respectrefer to trade receivables is largely mitigated by our customer base. We believe that our allowanceAnnual Report on Form 10-K for doubtful accounts is sufficient to cover customer credit risks as ofSeptember 30, 2015.
Inflation
Inflationary factors such as increases in the cost of our product and overhead costs may adversely affect our operating results. Although we do not believe that inflation has had a material impact on our financial position or results of operations in recent periods, a high rate of inflation in the future may have an adverse effect on our ability to maintain current levels of gross margin and selling, general and administrative expenses as a percentage of net revenues if the selling prices of our products do not increase with these increased costs.year ended December 31, 2015.

ITEM 4. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
Our management has evaluated, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by this report. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures are effective in ensuring that information required to be disclosed in our Exchange Act reports is (1) recorded, processed, summarized and reported in a timely manner and (2) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Controls
There has been no change in our internal control over financial reporting as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) during the most recent fiscal quarter that has materially affected, or that is reasonably likely to materially affect our internal control over financial reporting.

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PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS
From time to time, we are involved in litigation and other proceedings, including matters related to commercial and intellectual property, as well as trade, regulatory and other claims related to our business. See Note 54 to our Consolidated Financial Statements for information on certain legal proceedings, which is incorporated by reference herein.

ITEM 1A. RISK FACTORS
The Risk Factors included in our Annual Report on Form 10-K filed with the Securities and Exchange Commission for the year ended December 31, 20142015 have not materially changed.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
From JulyJanuary 1, 20152016 through September 30, 2015,March 31, 2016, we entered into contractual arrangements to issue 16,102124,055 deferred stock units automatically exchangeable for shares of Class A Common Stock on a one-for-one basis to one or more of our marketing partners in connection with their entering into endorsement and other marketing services agreements with us. As a result of the Class C stock dividend, these units will be exchangeable for an additional 124,055 shares of Class C Common Stock. These offers of our securities were made in reliance upon Section 4(2) under the Securities Act and did not involve any public offering.  We did not receive any cash consideration in connection with these arrangements.




ITEM 6. EXHIBITS

Exhibit
No.
  
3.01Amended and Restated Articles of Incorporation (filed to incorporate the amendment referred to in Exhibit 3.02 herein, effective April 6, 2016).
3.02Articles of Amendment to the Company's Amended and Restated Articles of Incorporation.
4.01
Terms of Settlement of In re: Under Armour Shareholder Litigation, CaseNo, 24-C-15-00324 (incorporated by reference from Exhibit 4.2 of the Company's Registration Statement on Form 8-A filed on March 21, 2016).
10.01
Amendment No. 2, dated as of January 22, 2016, to the Credit Agreement, dated May 29, 2014, by and among the Company, as borrower, JPMorgan Chase Bank, N.A., as administrative agent, PNC Bank, National Association, as Syndication Agent, Bank of America, N.A. SunTrust Bank and Wells Fargo Bank, National Association as Co-Documentation Agents and the other lenders and arrangers party thereto (incorporated by reference to Exhibit 10.01 of the Company’s Current Report on Form 8-K filed on January 22, 2016).
10.02
Under Armour, Inc. Second Amended and Restated 2005 Omnibus Long-Term Incentive Plan, as amended (incorporated by reference to Exhibit 4.5 of the Company’s Registration Statement on Form S-8 (Registration No. 333-210844) filed on April 20, 2016).

10.03
First Amendment, dated April 7, 2016, to the Confidentiality, Non-Competition and Non-Solicitation Agreement, dated June 15, 2015, between the Company and Kevin Plank.

  
31.01Section 302 Chief Executive Officer Certification.
  
31.02Section 302 Chief Financial Officer Certification.
  
32.01Section 906 Chief Executive Officer Certification.
  
32.02Section 906 Chief Financial Officer Certification.
  
101.INSXBRL Instance Document
  
101.SCHXBRL Taxonomy Extension Schema Document
  
101.CALXBRL Taxonomy Extension Calculation Linkbase Document
  
101.DEFXBRL Taxonomy Extension Definition Linkbase Document
  
101.LABXBRL Taxonomy Extension Label Linkbase Document
  
101.PREXBRL Taxonomy Extension Presentation Linkbase Document

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SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 UNDER ARMOUR, INC.
   
 By:
/s/ BLRADAWRENCE DP. MICKERSONOLLOY
  Brad DickersonLawrence P. Molloy
  
Chief Operating Officer and Chief Financial Officer

Date: November 4, 2015April 29, 2016

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