UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

(Mark One)



þ	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended ~~September 30, 2017~~March 31, 2018



¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission File No. 001-33202

UNDER ARMOUR, INC.

(Exact name of registrant as specified in its charter)



Maryland		52-1990078
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)
1020 Hull Street Baltimore, Maryland 21230		(410) 454-6428
(Address of principal executive offices) (Zip Code)		(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes þ�� No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and "emerging growth company" in Rule 12b-2 of the Exchange Act.



Large accelerated filer	þ		Accelerated filer	¨
Non-accelerated filer	¨	(Do not check if a smaller reporting company)	Smaller reporting company	¨
			Emerging growth company	¨

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No þ

As of ~~October 31, 2017~~April 30, 2018 there were ~~185,130,747~~185,977,014 shares of Class A Common Stock, 34,450,000 shares of Class B Convertible Common Stock and ~~222,117,109~~224,224,628 Class C Common Stock outstanding.

UNDER ARMOUR, INC.

~~September 30, 2017~~March 31, 2018

INDEX TO FORM 10-Q




PART I.	FINANCIAL INFORMATION
Item 1.	Financial Statements:
	Unaudited Consolidated Balance Sheets as of ~~September 30, 2017,~~March 31, 2018, December 31, ~~2016~~2017 and ~~September 30, 2016~~March 31, 2017	1
	Unaudited Consolidated Statements of ~~Income~~Operations for the Three ~~and Nine~~ Months Ended ~~September 30,~~March 31, 2018 and 2017 ~~and 2016~~	2
	Unaudited Consolidated Statements of Comprehensive Income for the Three ~~and Nine~~ Months Ended ~~September 30,~~March 31, 2018 and 2017 ~~and 2016~~	3
	Unaudited Consolidated Statements of Cash Flows for the ~~Nine~~Three Months Ended ~~September 30,~~March 31, 2018 and 2017 ~~and 2016~~	4
	Notes to the Unaudited Consolidated Financial Statements	5
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	1619
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	28
Item 4.	Controls and Procedures	28
PART II.	OTHER INFORMATION
Item 1.	Legal Proceedings	29
Item 1A.	Risk Factors	29
Item 6.	Exhibits	29
SIGNATURES		30

PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Under Armour, Inc. and Subsidiaries

Unaudited Consolidated Balance Sheets

(In thousands, except share data)


	September 30, 2017			December 31, 2016			September 30, 2016			March 31, 2018			December 31, 2017			March 31, 2017
Assets
Current assets
Cash and cash equivalents	$	258,002		$	250,470		$	179,954		$	283,644		$	312,483		$	172,128
Accounts receivable, net	733,292			622,685			713,731			805,413			609,670			629,235
Inventories	1,180,653			917,491			970,621			1,148,493			1,158,548			901,613
Prepaid expenses and other current assets	284,895			174,507			162,255			354,455			256,978			203,052
Total current assets	2,456,842			1,965,153			2,026,561			2,592,005			2,337,679			1,906,028
Property and equipment, net	868,250			804,211			751,286			870,120			885,774			830,539
Goodwill	559,318			563,591			576,903			565,201			555,674			571,381
Intangible assets, net	48,646			64,310			68,248			45,931			46,995			61,986
Deferred income taxes	97,147			136,862			155,592			92,607			82,801			121,108
Other long term assets	100,162			110,204			106,747			98,455			97,444			86,118
Total assets	$	4,130,365		$	3,644,331		$	3,685,337		$	4,264,319		$	4,006,367		$	3,577,160
Liabilities and Stockholders’ Equity
Current liabilities
Revolving credit facility, current	$	270,000		$	—		$	250,000		$	135,000		$	125,000		$	50,000
Accounts payable	482,897			409,679			254,222			470,378			561,108			294,857
Accrued expenses	266,074			208,750			238,284			276,888			296,841			217,310
Customer refund liability										353,020			—			—
Current maturities of long term debt	27,000			27,000			27,000			27,000			27,000			27,000
Other current liabilities	54,455			40,387			87,744			54,771			50,426			38,372
Total current liabilities	1,100,426			685,816			857,250			1,317,057			1,060,375			627,539
Long term debt, net of current maturities	771,382			790,388			796,768			758,705			765,046			784,052
Other long term liabilities	157,861			137,227			108,165			170,825			162,304			145,536
Total liabilities	2,029,669			1,613,431			1,762,183			2,246,587			1,987,725			1,557,127
Commitments and contingencies (See Note 5)
Stockholders’ equity
Class A Common Stock, $0.0003 1/3 par value; 400,000,000 shares authorized as of September 30, 2017, December 31, 2016 and September 30, 2016; 185,128,757 shares issued and outstanding as of September 30, 2017, 183,814,911 shares issued and outstanding as of December 31, 2016, and 183,739,248 shares issued and outstanding as of September 30, 2016.	61			61			61
Class B Convertible Common Stock, $0.0003 1/3 par value; 34,450,000 shares authorized, issued and outstanding as of September 30, 2017, December 31, 2016 and September 30, 2016.	11			11			11
Class C Common Stock, $0.0003 1/3 par value; 400,000,000 shares authorized as of September 30, 2017, December 31, 2016 and September 30, 2016; 222,050,824 shares issued and outstanding as of September 30, 2017, 220,174,048 shares issued and outstanding as of December 31, 2016, and 219,963,397 shares issued and outstanding as of September 30, 2016.	74			73			73
Class A Common Stock, $0.0003 1/3 par value; 400,000,000 shares authorized as of March 31, 2018, December 31, 2017 and March 31, 2017; 185,685,853 shares issued and outstanding as of March 31, 2018, 185,257,423 shares issued and outstanding as of December 31, 2017, and 184,667,304 shares issued and outstanding as of March 31, 2017.										62			61			62
Class B Convertible Common Stock, $0.0003 1/3 par value; 34,450,000 shares authorized, issued and outstanding as of March 31, 2018, December 31, 2017 and March 31, 2017.										11			11			11
Class C Common Stock, $0.0003 1/3 par value; 400,000,000 shares authorized as of March 31, 2018, December 31, 2017 and March 31, 2017; 223,905,097 shares issued and outstanding as of March 31, 2018, 222,375,079 shares issued and outstanding as of December 31, 2017, and 221,148,991 shares issued and outstanding as of March 31, 2017.										75			74			74
Additional paid-in capital	864,920			823,484			816,390			882,721			872,266			835,681
Retained earnings	1,272,556			1,259,414			1,156,650			1,155,946			1,184,441			1,232,416
Accumulated other comprehensive loss	(36,926		)	(52,143		)	(50,031		)	(21,083		)	(38,211		)	(48,211		)
Total stockholders’ equity	2,100,696			2,030,900			1,923,154			2,017,732			2,018,642			2,020,033
Total liabilities and stockholders’ equity	$	4,130,365		$	3,644,331		$	3,685,337		$	4,264,319		$	4,006,367		$	3,577,160

See accompanying notes.

Under Armour, Inc. and Subsidiaries

Unaudited Consolidated Statements of ~~Income~~Operations

(In thousands, except per share amounts)

Three Months Ended September 30,
Nine Months Ended
September 30,
2017 2016 2017 2016
Net revenues $ 1,405,615
$ 1,471,573
$ 3,611,192
$ 3,520,058
Cost of goods sold 760,265
772,949
1,962,172
1,863,151
Gross Profit 645,350
698,624
1,649,020
1,656,907
Selling, general and administrative expenses 498,172
499,314
1,495,992
1,403,336
Restructuring and impairment charges 84,998
—
88,097
—
Income from operations 62,180
199,310
64,931
253,571
Interest expense, net (9,575 ) (8,189 ) (25,237 ) (18,476 )
Other expense, net (1,069 ) (772 ) (1,383 ) (1,025 )
Income before income taxes 51,536
190,349
38,311
234,070
Income tax expense (benefit) (2,706 ) 62,124
(1,349 ) 80,322
Net income 54,242
128,225
39,660
153,748
Adjustment payment to Class C capital stockholders —
—
—
59,000
Net income available to all stockholders $ 54,242
$ 128,225
$ 39,660
$ 94,748

Basic net income per share of Class A and B common stock $ 0.12
$ 0.29
$ 0.09
$ 0.22
Basic net income per share of Class C common stock $ 0.12
$ 0.29
$ 0.09
$ 0.49
Diluted net income per share of Class A and B common stock $ 0.12
$ 0.29
$ 0.09
$ 0.21
Diluted net income per share of Class C common stock $ 0.12
$ 0.29
$ 0.09
$ 0.48

Weighted average common shares outstanding Class A and B common stock
Basic 219,491
218,074
219,125
217,535
Diluted 222,848
222,115
222,871
221,709

Weighted average common shares outstanding Class C common stock
Basic 221,784
219,756
221,235
218,147
Diluted 225,591
223,738
225,390
222,301



	Three Months Ended March 31,
	2018			2017
Net revenues	$	1,185,370		$	1,119,844
Cost of goods sold	661,917			611,908
Gross Profit	523,453			507,936
Selling, general and administrative expenses	514,634			500,400
Restructuring and impairment charges	37,480			—
Income (loss) from operations	(28,661		)	7,536
Interest expense, net	(8,564		)	(7,820		)
Other income, net	2,888			2,570
Income (loss) before income taxes	(34,337		)	2,286
Income tax expense (benefit)	(4,093		)	4,558
Net loss	(30,244		)	(2,272		)

Basic net loss per share of Class A, B and C common stock	$	(0.07	)	$	(0.01	)
Diluted net loss per share of Class A, B and C common stock	$	(0.07	)	$	(0.01	)

Weighted average common shares outstanding Class A, B and C common stock
Basic	443,052			439,360
Diluted	443,052			439,360

See accompanying notes.

Under Armour, Inc. and Subsidiaries

Unaudited Consolidated Statements of Comprehensive Income

(In thousands)

Three months ended September 30, Nine Months Ended September 30,
2017 2016 2017 2016
Net income $ 54,242
$ 128,225
$ 39,660
$ 153,748
Other comprehensive income (loss):

Foreign currency translation adjustment 13,782
(6,182 ) 28,966
(1,917 )
Unrealized gain (loss) on cash flow hedge, net of tax of $(1,759) and $769 for the three months ended September 30, 2017 and 2016, respectively, and $(6,270) and $(1,654) for the nine months ended September 30, 2017 and 2016, respectively. (6,215 ) 1,411
(18,006 ) (3,101 )
Gain on intra-entity foreign currency transactions 2,539
—
4,257
—
Total other comprehensive income (loss) 10,106
(4,771 ) 15,217
(5,018 )
Comprehensive income $ 64,348
$ 123,454
$ 54,877
$ 148,730



	Three Months Ended March 31,
	2018			2017
Net loss	$	(30,244	)	$	(2,272	)
Other comprehensive income:
Foreign currency translation adjustment	12,847			9,819
Unrealized gain (loss) on cash flow hedge, net of tax of $(348) and $(2,399) for the three months ended March 31, 2018 and 2017, respectively.	1,032			(6,894		)
Gain on intra-entity foreign currency transactions	3,249			1,007
Total other comprehensive income	17,128			3,932
Comprehensive income (loss)	$	(13,116	)	$	1,660

See accompanying notes.

Under Armour, Inc. and ~~Subsidiaries~~Subsidiaries`

Unaudited Consolidated Statements of Cash Flows

(In thousands)


	Nine Months Ended September 30,						Three Months Ended March 31,
	2017			2016			2018			2017
Cash flows from operating activities
Net income	$	39,660		$	153,748
Adjustments to reconcile net income to net cash used in operating activities
Net loss							$	(30,244	)	$	(2,272	)
Adjustments to reconcile net loss to net cash provided by (used) in operating activities
Depreciation and amortization	128,488			105,382			46,098			41,013
Unrealized foreign currency exchange rate gains	(30,429		)	(4,846		)	(5,030		)	(8,313		)
Loss on disposal of property and equipment	1,518			504			159			556
Impairment charges	55,116			—			2,248			—
Amortization of bond premium	190			—			63			63
Stock-based compensation	34,409			43,445			8,137			12,082
Excess tax benefit from stock-based compensation arrangements	356			44,444
Excess tax deficiency from stock-based compensation arrangements							—			(1,258		)
Deferred income taxes	42,705			(61,561		)	(10,645		)	15,905
Changes in reserves and allowances	43,793			70,565			(251,194		)	(21,187		)
Changes in operating assets and liabilities:
Accounts receivable	(138,267		)	(342,342		)	53,703			21,261
Inventories	(243,696		)	(186,472		)	16,697			19,084
Prepaid expenses and other assets	(26,215		)	(19,702		)	(83,917		)	(6,588		)
Other non-current assets	(12,554		)	—			(731		)	—
Accounts payable	86,481			68,093			(66,894		)	(90,982		)
Accrued expenses and other liabilities	75,526			51,784			(3,933		)	7,253
Customer refund liability							350,312			—
Income taxes payable and receivable	(86,274		)	40,925			(2,805		)	(19,169		)
Net cash provided by (used in) operating activities	(29,193		)	(36,033		)	22,024			(32,552		)
Cash flows from investing activities
Purchases of property and equipment	(225,924		)	(251,378		)	(55,930		)	(91,790		)
Purchases of property and equipment from related parties	—			(70,288		)
Purchases of available-for-sale securities	—			(24,230		)
Sales of available-for-sale securities	—			30,712
Purchases of other assets	(1,648		)	(858		)
Net cash used in investing activities	(227,572		)	(316,042		)	(55,930		)	(91,790		)
Cash flows from financing activities
Proceeds from long term debt and revolving credit facility	665,000			1,302,537			165,000			200,000
Payments on long term debt and revolving credit facility	(415,250		)	(889,000		)	(161,750		)	(156,750		)
Employee taxes paid for shares withheld for income taxes	(2,586		)	(13,685		)	(1,759		)	(2,474		)
Proceeds from exercise of stock options and other stock issuances	9,717			13,022			2,319			2,782
Cash dividends paid	—			(2,927		)
Payments of debt financing costs	—			(5,250		)	(11		)	—
Contingent consideration payments for acquisitions	—			(2,424		)
Net cash provided by financing activities	256,881			402,273			3,799			43,558
Effect of exchange rate changes on cash and cash equivalents	7,416			(96		)
Net increase in cash and cash equivalents	7,532			50,102
Cash and cash equivalents
Effect of exchange rate changes on cash, cash equivalents and restricted cash							2,157			3,452
Net decrease in cash, cash equivalents and restricted cash							(27,950		)	(77,332		)
Cash, cash equivalents and restricted cash
Beginning of period	250,470			129,852			318,135			252,725
End of period	$	258,002		$	179,954		$	290,185		$	175,393

Non-cash investing and financing activities
Change in accrual for property and equipment	(31,886		)	(9,374		)	(27,641		)	(25,567		)
Non-cash dividends	—			(56,073		)

See accompanying notes.

Under Armour, Inc. and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

1. Description of the Business

Under Armour, Inc. is a developer, marketer and distributor of branded performance apparel, footwear and accessories. These products are sold worldwide and worn by athletes at all levels, from youth to professional on playing fields around the globe, as well as by consumers with active lifestyles. The Under Armour Connected Fitness^TM platform powers the world's largest digital health and fitness community. The Company uses this platform to engage its consumers and increase awareness and sales of its products.

2. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated financial statements include the accounts of Under Armour, Inc. and its wholly owned subsidiaries (the “Company”). Certain information in footnote disclosures normally included in annual financial statements was condensed or omitted for the interim periods presented in accordance with the rules and regulations of the Securities and Exchange Commission (the “SEC”) and accounting principles generally accepted in the United States of America for interim consolidated financial statements. In the opinion of management, all adjustments consisting of normal, recurring adjustments considered necessary for a fair statement of the financial position and results of operations were included. Intercompany balances and transactions were eliminated. The consolidated balance sheet as of December 31, ~~2016~~2017 is derived from the audited financial statements included in the Company’s Annual Report on Form 10-K filed with the SEC for the year ended December 31, ~~2016~~2017 (the ~~“2016~~“2017 Form 10-K”), which should be read in conjunction with these consolidated financial statements. The results for the three ~~and nine~~ months ended ~~September 30, 2017,~~March 31, 2018, are not necessarily indicative of the results to be expected for the year ending December 31, ~~2017~~2018 or any other portions thereof.

~~On June 3, 2016,~~The Company identified an immaterial prior period error in the ~~Board~~presentation of ~~Directors approved~~premium subscriptions in our Connected Fitness reporting segment. Subscription revenue was previously recorded net of any related commission. Beginning with the ~~payment~~current period, subscription revenue is recorded on a gross basis and the related commission cost is included in selling, general and administrative expense in the consolidated statement of operations. The Company has revised the prior period to be consistent with the current period's presentation resulting in an increase in net revenues and selling, general and administrative expense of $2.5 million for the three months ended March 31, 2017. For the year ended December 31, 2017, the Company will record additional net revenue and SG&A expense of $12.7 million. The Company concluded that the error was not material to any of its previously issued financial statements.

Cash, Cash Equivalents and Restricted Cash

The Company considers all highly liquid investments with an original maturity of three months or less at date of inception to be cash and cash equivalents. The Company's restricted cash is reserved for payments for claims for its captive insurance program, which is included in prepaid expenses and other current assets on the Company's consolidated balance sheet. The following table provides a ~~$59.0 million dividend~~reconciliation of cash, cash equivalents and restricted cash reported within the consolidated balance sheet to the ~~holders~~consolidated statement of the Company's Class C stock in connection with shareholder litigation related to the creation of the Class C stock. The Company's Board of Directors approved the payment of this dividend in the form of additional shares of Class C stock, with cash ~~in lieu of any fractional shares. This dividend was distributed on June 29, 2016, in the form of 1,470,256 shares of Class C stock and $2.9 million in cash.~~flows.



	March 31, 2018		December 31, 2017		March 31, 2017
Cash and cash equivalents	$	283,644	$	312,483	$	172,128
Restricted cash	6,541		5,652		3,265
Total Cash, cash equivalents and restricted cash	$	290,185	$	318,135	$	175,393

Concentration of Credit Risk

Financial instruments that subject the Company to significant concentration of credit risk consist primarily of accounts receivable. The majority of the Company’s accounts receivable is due from large retailers. Credit is extended based on an evaluation of each customer’s financial condition and collateral is not required. ~~The~~One of the Company's ~~largest customer~~customers accounted for ~~13.1%~~11%, ~~16.0%~~12% and ~~20.2%~~17% of accounts receivable as of ~~September 30, 2017,~~March 31, 2018, December 31, ~~2016~~2017 and ~~September 30, 2016,~~March 31, 2017, respectively. For the ~~nine~~three months ended ~~September 30,~~March 31, 2018 and March 31, 2017, no customer accounted for more than 10% of the Company's net revenues. ~~For~~

Sale of Accounts Receivable

During the ~~nine months ended September 30, 2016,~~first quarter of 2018, the ~~Company's largest customer accounted~~Company entered into an agreement with an unaffiliated financial institution to sell selected accounts receivable on a recurring, non-recourse basis. Under this agreement, up to $150.0 million of the Company’s accounts receivable may be sold to the financial institution and remain outstanding at any point in time. The Company removes the sold accounts receivable from the consolidated balance sheets at the time of sale. The Company does not retain any interests in the sold accounts receivable. The Company acts as the collection agent for ~~11.0%~~the outstanding accounts receivable on behalf of the financial institution. The carrying value of sold receivables approximated the fair value at March 31, 2018.

During the first quarter of 2018, the Company sold total accounts receivable of $55.6 million. As of March 31, 2018, $55.6 million remained outstanding. The funding fee charged by the financial institution is included in the other expense, net ~~revenues.~~line item in the consolidated statement of operations.

Allowance for Doubtful Accounts

As of ~~September 30, 2017,~~March 31, 2018, December 31, ~~2016~~2017, and ~~September 30, 2016,~~March 31, 2017, the allowance for doubtful accounts w~~as $13.1~~was $19.8 million, ~~$11.3~~$19.7 million and ~~$33.6~~$12.4 million, respectively.

Shipping and Handling Costs

The Company charges certain customers shipping and handling fees. These fees are recorded in net revenues. The Company includes the majority of outbound handling costs as a component of selling, general and administrative expenses. Outbound handling costs include costs associated with preparing goods to ship to customers and certain costs to operate the Company’s distribution facilities. These costs, included within selling, general and administrative expenses, were ~~$25.5~~$23.6 million and ~~$25.7~~$24.7 million for the three months ended ~~September 30,~~March 31, 2018 and 2017, ~~and 2016, respectively, and $74.5 million and $65.1 million, for the nine months ended September 30, 2017 and 2016,~~ respectively. The Company includes outbound freight costs associated with shipping goods to customers as a component of cost of goods sold.

Management Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.

~~During~~Recently Issued Accounting Standards

In January 2018, the ~~three months ending September 30, 2017,~~FASB released guidance on the accounting for tax on the global intangible low-taxed income ("GILTI") provisions of the Tax Act. The GILTI provisions impose a tax on foreign income in excess of a deemed return on tangible assets of foreign corporations. The guidance indicates that either accounting for deferred taxes related to GILTI inclusions or to treat any taxes on GILTI inclusions as ~~a change~~period costs are both acceptable methods subject to an accounting policy election. The Company has not yet made an accounting policy election in ~~estimate, the Company reversed $12.3 million of incentive compensation accruals relating~~regards to the ~~first two quarters of 2017.~~GILTI provisions under the Tax Act. The Company will make its GILTI accounting policy election during the one-year measurement period as allowed by the SEC. In accordance with the FASB guidance, until a policy election is made, any taxes related to GILTI inclusion are treated as period costs.

Recently ~~Issued~~Adopted Accounting Standards

In May 2014, the ~~Financial Accounting Standards Board (“FASB”)~~FASB issued ~~Accounting Standards Update ("ASU")~~ASU 2014-09, which supersedes the most current revenue recognition requirements. This ASU requires entities to recognize revenue in a way that depicts the transfer of goods or services to customers in an amount that reflects the consideration which the entity expects to be entitled to in exchange for those goods or services. ~~This ASU will be effective for annual and interim periods beginning after December 15, 2017, with early adoption for annual and interim periods beginning after December 15, 2016 permitted.~~

The ~~Company’s initial assessment of~~Company adopted the ~~guidance in~~provisions under this ASU has identified wholesale customer support costs, direct to consumer incentive programs and customer related returns as transactions potentially affected by this guidance. While the Company has not completed its evaluation, it expects the impact of the adoption of this ASU would primarily change presentation within our consolidated financial statements but is currently not expected to have a material effect on ~~income from operations.~~

~~The Company will adopt the guidance in this new ASU effective~~ January 1, 2018 ~~and plans to use the~~on a modified retrospective ~~transition approach, which would result~~basis resulting in ~~an adjustment~~a cumulative-effect benefit to retained earnings ~~for the cumulative effect, if any,~~ of ~~applying this guidance to contracts in effect~~$3.5 million as of the date of adoption, ~~date.~~relating to revenues for certain wholesale and e-commerce sales being recognized upon shipment rather than upon delivery to the customer. Under this approach, ~~we would~~the Company did not restate the prior financial statements presented. The ~~guidance in~~provisions under this ASU ~~requires us~~were applied to ~~provide additional disclosures~~all contracts at the date of initial adoptions.

On the ~~amount by which each financial~~Company’s consolidated balance sheet, reserves for returns, allowances, discounts and markdowns will be included within customer refund liability, rather than accounts receivable, net, and the value of inventory associated with reserves for sales returns will be included within prepaid expenses and other current assets. On the Company’s consolidated statement ~~line item is affected~~of operations, certain costs associated with the Company’s customer support program for its

wholesale customers will now be recorded in cost of goods sold. Additionally, certain free of charge product offered with a purchase will be recorded in cost of goods sold. Previously, both of these costs were recorded in selling, general and administrative expenses. Had the ~~current reporting period during~~Company not adopted the provisions under this ASU, its consolidated balance sheet as of March 31, 2018 and its consolidated statement of operations and consolidated statement of cash flows for the three months ended March 31, 2018 would have been presented as ~~compared to the guidance that was in effect before the change, and an explanation of the reasons for significant changes, if any.~~follows:



	March 31, 2018 (As Presented)		ASC 606 Adjustments			March 31, 2018 (As Adjusted)
Assets
Current assets
Cash and cash equivalents	$	283,644	$	—		$	283,644
Accounts receivable, net	805,413		(260,061		)	545,352
Inventories	1,148,493		3,492			1,151,985
Prepaid expenses and other current assets	354,455		(96,766		)	257,689
Total current assets	2,592,005		(353,335		)	2,238,670
Non-current assets	1,672,314		1,703			1,674,017
Total assets	$	4,264,319	$	(351,632	)	$	3,912,687
Liabilities and Stockholders’ Equity
Current liabilities
Revolving credit facility, current	$	135,000	$	—		$	135,000
Accounts payable	470,378		—			470,378
Accrued expenses	276,888		—			276,888
Customer refund liability	353,020		(353,020		)	—
Current maturities of long term debt	27,000		—			27,000
Other current liabilities	54,771		5,688			60,459
Total current liabilities	1,317,057		(347,332		)	969,725
Non-current liabilities	929,530		—			929,530
Total liabilities	2,246,587		(347,332		)	1,899,255
Stockholders’ equity	2,017,732		(4,300		)	2,013,432
Total liabilities and stockholders’ equity	$	4,264,319	$	(351,632	)	$	3,912,687



	March 31, 2018 (As Presented)			ASC 606 Adjustments			March 31, 2018 (As Adjusted)
Net revenues	$	1,185,370		$	(1,853	)	$	1,183,517
Cost of goods sold	661,917			(2,202		)	659,715
Gross Profit	523,453			349			523,802
Selling, general and administrative expenses	514,634			1,456			516,090
Restructuring and impairment charges	37,480			—			37,480
Income (loss) from operations	(28,661		)	(1,107		)	(29,768		)
Interest expense, net	(8,564		)	—			(8,564		)
Other income, net	2,888			—			2,888
Income (loss) before income taxes	(34,337		)	(1,107		)	(35,444		)
Income tax expense (benefit)	(4,093		)	(314		)	(4,407		)
Net loss	$	(30,244	)	$	(793	)	$	(31,037	)

Basic net loss per share of Class A, B and C common stock	$	(0.07	)	$	—		$	(0.07	)
Diluted net loss per share of Class A, B and C common stock	$	(0.07	)	$	—		$	(0.07	)



	March 31, 2018 (As Presented)			ASC 606 Adjustments			March 31, 2018 (As Adjusted)
Cash flows from operating activities
Net loss	$	(30,244	)	$	(793	)	$	(31,037	)
Adjustments to reconcile net loss to net cash provided by (used) in operating activities							—
Depreciation and amortization	46,098			—			46,098
Unrealized foreign currency exchange rate gains	(5,030		)	—			(5,030		)
Loss on disposal of property and equipment	159			—			159
Impairment charges	2,248			—			2,248
Amortization of bond premium	63			—			63
Stock-based compensation	8,137			—			8,137
Excess tax deficiency from stock-based compensation arrangements	—			—			—
Deferred income taxes	(10,645		)	(314		)	(10,959		)
Changes in reserves and allowances	(251,194		)	255,746			4,552
Changes in operating assets and liabilities:
Accounts receivable	53,703			—			53,703
Inventories	16,697			—			16,697
Prepaid expenses and other assets	(83,917		)	95,206			11,289
Other non-current assets	(731		)	—			(731		)
Accounts payable	(66,894		)	—			(66,894		)
Accrued expenses and other liabilities	(3,933		)	467			(3,466		)
Customer refund liability	350,312			(350,312		)	—
Income taxes payable and receivable	(2,805		)	—			(2,805		)
Net cash provided by operating activities	22,024			—			22,024
Cash flows from investing activities
Net cash used in investing activities	(55,930		)	—			(55,930		)
Cash flows from financing activities
Net cash provided by financing activities	3,799			—			3,799
Effect of exchange rate changes on cash, cash equivalents and restricted cash	2,157			—			2,157
Net decrease in cash, cash equivalents and restricted cash	(27,950		)	—			(27,950		)
Cash, cash equivalents and restricted cash
Beginning of period	318,135			—			318,135
End of period	$	290,185		$	—		$	290,185

In ~~February~~January of 2016, the FASB issued ASU ~~2016-02,~~2016-01 which ~~amends~~simplifies the ~~existing guidance for leases and will require recognition~~impairment assessment of operating leases with lease terms of more than twelve months and all financing leases on the balance sheet. For these leases, companies will record assets for the rights and liabilities for the obligations that are created by the leases.equity investments. This ASU ~~will require disclosures that provide qualitative~~requires equity investments to be measured at fair value with changes recognized in net income unless they do not have readily determined fair values, in which case the cost basis measurement alternative may be elected. This ASU eliminates the requirement to disclose the methods and ~~quantitative information~~assumptions to estimate fair value for financial instruments, requires the ~~lease~~use of the exit price for disclosure purposes, requires the change in liability due to a change in credit risk to be presented in other comprehensive income, requires separate presentation of financial assets and liabilities ~~recorded~~by measurement category and form of asset (securities and loans) and clarifies the need for a valuation allowance on a deferred tax asset related to available-for-sale securities. The Company adopted the provisions of this ASU on January 1, 2018 on a prospective basis. The Company elected to use the measurement alternative which allows the Company to measure its equity basis investments at historical cost, less any impairment, plus or minus changes resulting from observable price changes, resulting in no changes in the ~~financial statements. This ASU is effective for fiscal years beginning after December 15, 2018. The Company is currently evaluating this ASU to determine the impact~~carrying value of its adoption on its consolidated financial statements. The Company currently anticipates adopting the new standard effective January 1, 2019. The Company has formed a committee and initiated the review process for adoption of this ASU. While the Company is still in the process of completing its analysis on the complete impact this ASU will have on its consolidated financial statements and related disclosures, it expects the ASU to have a material impact on its consolidated balance sheet for recognition of lease-related assets and liabilities.cost basis investments.

In August 2017, the FASB issued ASU 2017-12, which simplifies the application of hedge accounting and more closely aligns hedge accounting with companies' risk management strategies, thereby making more hedging strategies eligible for hedge accounting. This ASU will be effective for fiscal years beginning after December 15, 2018, with early adoption permitted. The Company is currently assessing the impact this ASU will have on its financial statements and related disclosures.

~~Recently Adopted Accounting Standards~~

~~In March~~November 2016, the FASB issued ASU ~~2016-09,~~2016-18, which ~~affects all entities that issue share-based payment awards to their employees. The amendments~~reduced diversity in ~~this ASU cover such areas as the recognition of excess tax benefits and deficiencies,~~practice in the classification and presentation of ~~those excess tax benefits~~changes in restricted cash on the statement of cash flows ~~an accounting policy election for forfeitures~~by including restricted cash and restricted cash equivalents with cash and cash equivalents when reconciling the ~~classification of those taxes paid~~beginning-of-period and end-of-period total amounts shown on the statement of cash flows. The Company adopted the provisions ofunder this ASU on January 1, 2017 on a prospective basis and recorded an excess tax deficiency of $1.3 million as an increase in income tax expense related to share-based compensation for vested awards. Additionally, the Company made a policy election under the provisions of this ASU to account for forfeitures when they occur rather than estimating the number of awards that are expected to vest. As a result of this election, the Company recorded a $1.9 million cumulative-effect benefit to retained earnings as of the date of adoption. The Company adopted the provisions of this ASU related to changes on the Consolidated Statement of Cash Flows2018 on a retrospective basis.

~~Excess tax benefits~~

Revenue Recognition

The Company recognizes revenue pursuant to Accounting Standards Codification 606 ("ASC 606"). Net revenues consist of both net sales, license and ~~deficiencies have been classified within cash flows from operating activities~~Connected Fitness revenue. Net sales are recognized upon transfer of control, including passage of title to the customer and ~~employee taxes paid~~transfer of risk of loss related to those goods. Payment is due in full when title is transferred. Transfer of title and risk of loss is based upon shipment under free on board shipping point for ~~shares withheld for income taxes have been classified within cash flows from financing activities~~most goods or upon receipt by the customer depending on the ~~Consolidated Statement~~country of ~~Cash Flows. This resulted in an increase~~the sale and the agreement with the customer. In some instances, transfer of ~~$44.4 million~~title and risk of loss takes place at the point of sale, for example, at the Company’s brand and factory house stores. The Company may also ship product directly from its supplier to the ~~cash flows~~customer and recognize revenue when the product is delivered to and accepted by the customer. License revenue is primarily recognized based upon shipment of licensed products sold by the Company's licensees. Sales taxes imposed on the Company’s revenues from ~~operating activities section~~product sales are presented on a net basis on the consolidated statements of income, and therefore do not impact net revenues or costs of goods sold.

The Company records reductions to revenue for estimated customer returns, allowances, markdowns and discounts. The Company bases its estimates on historical rates of customer returns and allowances as well as the specific identification of outstanding returns, markdowns and allowances that have not yet been received by the Company. The actual amount of customer returns and allowances, which is inherently uncertain, may differ from the Company’s estimates. If the Company determines that actual or expected returns or allowances are significantly higher or lower than the reserves it established, it would record a ~~decrease~~reduction or increase, as appropriate, to net sales in the period in which it makes such a determination. Provisions for customer specific discounts are based on contractual obligations with certain major customers. Reserves for returns, allowances, markdowns and discounts are included within customer refund liability and the value of ~~$13.7~~inventory associated with reserves for sales returns are included within prepaid expenses and other current assets on the consolidated balance sheet.

Contract Liability

Contract liability consists of payments received in advance of revenue recognition for subscriptions for our Connected Fitness applications and is included in other liabilities on the Company's consolidated balance sheet. As of March 31, 2018 and December, 31, 2017, contract liability was $25.7 million toand $20.9 million, respectively. For the ~~cash flows from financing activities section of the Consolidated Statement of Cash Flows for the nine~~three months ended ~~September 30, 2016.~~March 31, 2018, the Company recognized $9.6 million of revenue that was previously included in contract liability as of December 31, 2017. Commissions related to subscription revenue are capitalized and recognized over the subscription period.

~~In October 2016, the FASB issued ASU 2016-16, which requires an entity to recognize the income tax consequences of an intra-entity transfer of an asset, other than inventory, when the transfer occurs.~~ Practical Expedients and Policy Elections

The Company ~~adopted~~has made a policy election to account for shipping and handling activities that occur after the ~~provisions~~customer has obtained control of ~~this ASU on~~ a ~~modified retrospective basis on January 1, 2017, resulting in~~good as a ~~cumulative-effect benefit~~fulfillment cost rather than an additional promised service. Additionally, the Company has elected not to ~~retained earnings~~disclose the value of ~~$26.0 million as of the date of adoption.~~

~~In January 2017, the FASB issued ASU 2017-04, which simplifies how an entity is required to test goodwill~~unsatisfied performance obligations for impairment by eliminating step two of the test. The Company adopted the provisions of this ASU on July 1, 2017, and recorded an impairment charge of $28.6 million during its interim goodwill impairment testsubscriptions for ~~the~~our Connected Fitness ~~reporting unit.~~applications as they have an original expected length of one year or less.

3. Restructuring and Impairment

~~A description of significant restructuring and related impairment charges is included below:~~2017 Restructuring Plan

~~Restructuring~~

On July 27, 2017, the Company’s Board of Directors approved a restructuring plan (the ~~“restructuring~~“2017 restructuring plan”) to more closely align its financial resources with the critical priorities of the business. ~~The Company’s original expectation was to incur estimated pre-tax~~After completion of the 2017 restructuring ~~and related charges of approximately $110.0 to $130.0 million for the year ended December 31, 2017. In the third quarter of 2017,~~plan, the Company recognized approximately ~~$59.9~~$100.4 million of pre-tax charges in connection with this restructuring plan ~~which included $31.2 million of asset impairments and $28.7 million of restructuring related charges including employee related severance, contract terminations and other restructuring related costs.~~for the year ended December 31, 2017. In addition to these charges, the Company also recognized restructuring related goodwill impairment charges of approximately $28.6 million for its Connected Fitness ~~business which was not included in~~business.

2018 Restructuring Plan

On February 9, 2018, the ~~Company’s original range estimate. Inclusive~~Company's Board of ~~the goodwill impairment, the Company now expects~~Directors approved an additional restructuring plan (the "2018 restructuring plan") identifying further opportunities to ~~incur total~~optimize operations. In conjunction with this plan, approximately $110.0 to $130.0 million of pre-tax restructuring and related charges ~~of approximately $140.0 to $150.0 million for the year ending December 31, 2017~~.

~~Impairment~~

As a part of the restructuring plan, the Company abandoned the use of several assets included within Property and Equipment, resulting in an impairment charge of $14.4 million, reducing the carrying value of these assets to their estimated fair values. Fair value was estimated using an income-approach based on Management’s forecast of future cash flowsare expected to be ~~derived from the assets' use.~~

~~Additionally, in connection with the restructuring plan, strategic decisions were made~~incurred during the ~~third quarter~~Company's 2018 fiscal year, including:

Up to $105.0 million in ~~2017~~cash charges, consisting of up to: $55.0 million in facility and lease terminations and $50.0 million in contract termination and other restructuring charges; and,

Up to ~~abandon the use~~$25.0 million in non-cash charges comprised of certain intangible assets in the Company's Connected Fitness reporting unit. These intangible assets included technology and brand names, resulting in total intangible asset impairment charges of $12.1 million, reducing the carrying value of these assets to their estimated fair values. Fair value was estimated using an income-approach based on management’s forecast of future cash flows expected to be derived from the assets use. In addition, the Company also made the strategic decision to not pursue certain other planned future revenue streams in connection with the restructuring plan.

The Company determined sufficient indication existed to trigger the performance of an interim goodwill impairment for Company’s Connected Fitness reporting unit. Using updated cash flow projections, the Company calculated the fair value of the Connected Fitness reporting unit based on the discounted cash flows model. The carrying value exceeded the fair value, resulting in an impairment of goodwill. As the excess of the carrying value for the Connected Fitness reporting unit was greater than the goodwill for this reporting unit, all $28.6approximately $10.0 million of ~~goodwill was impaired.~~inventory related charges and approximately $15.0 million of intangibles and other asset related impairments.

The summary of the costs incurred during the three ~~and nine~~ months ended ~~September 30, 2017, as well as~~March 31, 2018 in connection with the ~~Company’s current estimates of the amount expected to be incurred during the remainder of 2017,~~2018 restructuring plan are as follows:


	Restructuring and Impairment Charges incurred				Estimated Restructuring and Impairment Charges to be Incurred
	Three Months Ended September 30,		Nine Months Ended September 30,		Three Months Ended December 31,		Total		Restructuring and Impairment Charges Incurred		Estimated Restructuring and Impairment Charges to be Incurred
(In thousands)	2017		2017		2017 (2)		2017 (2)		Three Months Ended March 31, 2018		Nine Months Ending December 31, 2018 (1)		Year Ending December 31, 2018 (1)
Costs recorded in cost of goods sold:
Inventory write-offs (1)	$	3,597	$	3,597	$	—	$	3,597
Inventory write-offs									$	7,474	$	2,500	$	9,974
Total costs recorded in cost of goods sold	3,597		3,597		—		3,597		7,474		2,500		9,974

Costs recorded in restructuring and impairment charges:
Goodwill impairment	28,647		28,647		—		28,647
Property and equipment impairment	14,415		14,415		—		14,415		2,248		13,000		15,248
Employee related costs	11,657		12,159		3,000		15,159
Intangible asset impairment	12,054		12,054		—		12,054
Other restructuring related costs	12,603		15,200		23,000		38,200		9,882		12,000		21,882
Contract exit costs	5,622		5,622		31,000		36,622		25,350		55,000		80,350
Total costs recorded in restructuring and impairment charges	84,998		88,097		57,000		145,097		37,480		80,000		117,480
Total restructuring, impairment and restructuring related costs	$	88,595	$	91,694	$	57,000	$	148,694	$	44,954	$	82,500	$	127,454

(1) This table includes an additional non-cash charge of $3.6 million for the three and nine months ended September 30, 2017 associated with the reduction of inventory outside of current liquidation channels in line with the restructuring plan.

~~(2)~~ Estimated restructuring and impairment charges to be incurred reflect the high-end of the range of the estimated remaining charges expected to be taken by the Company during ~~2017~~2018 in connection with the restructuring plan.

A summary of the activity in the restructuring reserve related to the Company's 2017 and 2018 restructuring plans is as follows:



	Employee Related Costs			Contract Exit Costs			Other Restructuring Related Costs
Balance at January 1, 2018	$	4,555		$	2,848		$	3,000
Additions charged to expense	—			19,843			6,757
Cash payments charged against reserve	(709		)	(3,296		)	(3,000		)
Changes in reserve estimate	$	(239	)	$	(293	)	$	—
Balance at March 31, 2018	$	3,607		$	19,102		$	6,757

4. Long Term Debt

Credit Facility

The Company is party to a credit agreement that provides revolving credit commitments for up to $1.25 billion of borrowings, as well as term loan commitments, in each case maturing in January 2021. As of ~~September 30, 2017,~~March 31, 2018, there was ~~$270.0~~$135.0 million outstanding under the revolving credit facility and ~~$167.5~~$155.0 million of term loan borrowings outstanding.

At the Company's request and the lender's consent, revolving and or term loan borrowings may be increased by up to $300.0 million in aggregate, subject to certain conditions as set forth in the credit agreement, as amended. Incremental borrowings are uncommitted and the availability thereof will depend on market conditions at the time the Company seeks to incur such borrowings.

The borrowings under the revolving credit facility have maturities of less than one year. Up to $50.0 million of the facility may be used for the issuance of letters of credit. There were ~~$4.6~~$4.5 million of letters of credit outstanding as of ~~September 30, 2017.~~March 31, 2018.

The credit agreement contains negative covenants that, subject to significant exceptions, limit the ability of the Company and its subsidiaries to, among other things, incur additional indebtedness, make restricted payments, pledge their assets as security, make investments, loans, advances, guarantees and acquisitions, undergo fundamental changes and enter into transactions with affiliates. The Company is also required to maintain a ratio of consolidated

EBITDA, as defined in the credit agreement, to consolidated interest expense of not less than 3.50 to 1.00 and is not permitted to allow the ratio of consolidated total indebtedness to consolidated EBITDA to be greater than 3.25 to 1.00 ("consolidated leverage ratio"). ~~The method~~In February 2018, the Company amended the credit agreement to amend the definition of ~~calculating these ratios is set forth in~~consolidated EBITDA, and to provide that the Company's ~~credit agreement~~trailing four-quarter consolidated leverage ratio may not exceed 3.75 to 1.00 for the four quarters ending June 30, 2018, and ~~differs from how rating agencies or other companies may calculate similar measures.~~ 4.00 to 1.00 for the four quarters ending September 30, 3018. Beginning with the four quarters ending December 31, 2018 and thereafter, the consolidated leverage ratio requirement will return to 3.25 to 1.00.As of ~~September 30, 2017,~~March 31, 2018, the Company was in compliance with these ratios. In addition, the credit agreement contains events of default that are customary for a facility of this nature, and includes a cross default provision whereby an event of default under other material indebtedness, as defined in the credit agreement, will be considered an event of default under the credit agreement.

Borrowings under the credit agreement bear interest at a rate per annum equal to, at the Company’s option, either (a) an alternate base rate, or (b) a rate based on the rates applicable for deposits in the interbank market for U.S. Dollars or the applicable currency in which the loans are made (“adjusted LIBOR”), plus in each case an applicable margin. The applicable margin for loans will be adjusted by reference to a grid (the “Pricing Grid”) based on the consolidated leverage ratio and ranges between 1.00% to 1.25% for adjusted LIBOR loans and 0.00% to 0.25% for alternate base rate loans. The weighted average interest rates under the outstanding term loans and revolving credit facility borrowings were ~~2.4%~~2.8% and ~~2.2%~~1.9% during the three ~~and nine~~ months ended ~~September 30,~~March 31, 2018 and 2017, respectively. The Company pays a commitment fee on the average daily unused amount of the revolving credit facility and certain fees with respect to letters of credit. As of ~~September 30, 2017,~~March 31, 2018, the commitment fee was 15.0 basis points. Since inception, the Company incurred and deferred $3.9 million in financing costs in connection with the credit agreement.

3.250% Senior Notes

In June 2016, the Company issued $600.0 million aggregate principal amount of 3.250% senior unsecured notes due June 15, 2026 (the “Notes”). The proceeds were used to pay down amounts outstanding under the revolving credit facility. Interest is payable semi-annually on June 15 and December 15 beginning December 15, 2016. Prior to March 15, 2026 (three months prior to the maturity date of the Notes), the Company may redeem some or all of the Notes at any time or from time to time at a redemption price equal to the greater of 100% of the principal amount of the Notes to be redeemed or a “make-whole” amount applicable to such Notes as described in the indenture governing the Notes, plus accrued and unpaid interest to, but excluding, the redemption date. On or after March 15, 2026 (three months prior to the maturity date of the Notes), the Company may redeem some or all of the Notes at any time or from time to time at a redemption price equal to 100% of the principal amount of the Notes to be redeemed, plus accrued and unpaid interest to, but excluding, the redemption date.

The indenture governing the Notes contains covenants, including limitations that restrict the Company’s ability and the ability of certain of its subsidiaries to create or incur secured indebtedness and enter into sale and leaseback transactions and the Company’s ability to consolidate, merge or transfer all or substantially all of its properties or assets to another person, in each case subject to material exceptions described in the indenture. The Company ~~has~~ incurred and deferred $5.3 million in financing costs in connection with the Notes.

Other Long Term Debt

In December 2012, the Company entered into a $50.0 million recourse loan collateralized by the land, buildings and tenant improvements comprising the Company's corporate headquarters. The loan has a seven year term and maturity date of December 2019. The loan bears interest at one month LIBOR plus a margin of 1.50%, and allows for prepayment without penalty. The loan includes covenants and events of default substantially consistent with the Company's credit agreement discussed above. The loan also requires prior approval of the lender for certain matters related to the property, including transfers of any interest in the property. As of ~~September 30, 2017,~~March 31, 2018, December 31, ~~2016~~2017 and ~~September 30, 2016,~~March 31, 2017, the outstanding balance on the loan was ~~$40.5~~$39.5 million, ~~$42.0~~$40.0 million and ~~$42.5~~$41.5 million, respectively. The weighted average interest rate on the loan was ~~2.7%~~3.1% and ~~2.5%~~2.3% for the three ~~and nine~~ months ended ~~September 30,~~March 31, 2018and 2017, respectively.

Interest expense, net, was ~~$9.6~~$8.6 million and ~~$8.2~~$7.8 million for the three months ended ~~September 30,~~March 31, 2018 and 2017, ~~and 2016, respectively, and $25.2 million and $18.5 million for the nine months ended September 30, 2017, and 2016,~~ respectively. Interest expense includes the amortization of deferred financing costs, bank fees, capital and built-to-suit lease interest and interest expense under the credit and other long term debt facilities.

The Company monitors the financial health and stability of its lenders under the credit and other long term debt facilities, however during any period of significant instability in the credit markets, lenders could be negatively impacted in their ability to perform under these facilities.

5. Commitments and Contingencies

There were no significant changes to the contractual obligations reported in the ~~2016~~2017 Form 10-K other than those which occur in the normal course of business.

In connection with various contracts and agreements, the Company has agreed to indemnify counterparties against certain third party claims relating to the infringement of intellectual property rights and other items. Generally, such indemnification obligations do not apply in situations in which the counterparties are grossly negligent, engage in willful misconduct, or act in bad faith. Based on the Company’s historical experience and the estimated probability

of future loss, the Company has determined that the fair value of such indemnifications is not material to its consolidated financial position or results of operations.

From time to time, the Company is involved in litigation and other proceedings, including matters related to commercial and intellectual property disputes, as well as trade, regulatory and other claims related to its business. Other than as described below, the Company believes that all current proceedings are routine in nature and incidental to the conduct of its business, and that the ultimate resolution of any such proceedings will not have a material adverse effect on its consolidated financial position, results of operations or cash flows.

Securities Class Action

On March 23, 2017, three separate securities cases previously filed against the Company in the United States District Court for the District of Maryland (the “Court”) were consolidated under the caption In re Under Armour Securities Litigation, Case No. 17-cv-00388-RDB (the “Consolidated Action”). On August 4, 2017, the lead plaintiff in the Consolidated Action, North East Scotland Pension Fund, ~~(“NESFP”),~~joined by named plaintiff Bucks County Employees Retirement Fund, filed a consolidated amended complaint (the “Amended Complaint”) against the Company, the Company’s Chief Executive Officer and former Chief Financial Officers, Lawrence Molloy and Brad Dickerson. The Amended Complaint alleges violations of Section 10(b) (and Rule 10b-5) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) and Section 20(a) control person liability under the Exchange Act against the officers named in the Amended Complaint, claiming that the defendants made material misstatements and omissions regarding, among other things, the Company's growth and consumer demand for certain of the Company's products. The class period identified in the Amended Complaint is September 16, 2015 through January 30, 2017.

~~A new plaintiff, Bucks County Employees Retirement Fund (“Bucks County”), joined NESFP in filing the~~ The Amended ~~Complaint. In addition to joining the claims noted above, Bucks County~~Complaint also asserts claims under Sections 11 and 15 of the Securities Act of 1933, as amended (the “Securities Act”), in connection with the Company’s public offering of senior unsecured notes in June 2016. The Securities Act claims are asserted against the Company, the Company’s Chief Executive Officer, Mr. Molloy, the Company’s directors who signed the registration statement pursuant to which the offering was made and the underwriters that participated in the offering. ~~Bucks County~~The Amended Complaint alleges that the offering materials utilized in connection with the offering contained false and/or misleading statements and omissions regarding, among other things, the Company’s growth and consumer demand for certain of the Company’s products.

On November 9, 2017, the Company and the other defendants filed a motion to dismiss the Amended Complaint, which is still pending with the Court. The Company believes that the claims asserted in the Consolidated Action are without merit and intends to defend the lawsuit vigorously. However, because of the inherent uncertainty as to the outcome of this proceeding, the Company is unable at this time to estimate the possible impact of the outcome of this matter.

Derivative Complaints

In April 2018, two purported stockholders filed separate stockholder derivative complaints in the United States District Court for the District of Maryland (the “Derivative Complaints”). The Derivative Complaints were brought against Kevin Plank (the Company’s Chairman and Chief Executive Officer) and certain other members of the Company’s Board of Directors and name the Company as a nominal defendant. The Derivative Complaints make allegations related to the Company’s purchase of certain parcels of land from entities controlled by Mr. Plank (through Sagamore Development Company, LLC ("Sagamore")), as well as other alleged related party transactions.

Sagamore purchased these parcels in 2014. Its total investment in the parcels was approximately $72.0 million, which included the initial $35.0 million purchase price for the property, an additional $30.6 million to terminate a lease encumbering the property and approximately $6.4 million of development costs. As previously disclosed, in June 2016, the Company purchased the unencumbered parcels for $70.3 million in order to further expand the Company’s corporate headquarters to accommodate its growth needs. The Company negotiated a purchase price for the parcels that it determined represented the fair market value of the parcels and approximated the cost to the seller to purchase and develop the parcels. In connection with its evaluation of the potential purchase, the Company engaged an independent third-party to appraise the fair market value of the parcels, and the Audit Committee of the Company’s

Board of Directors engaged its own independent appraisal firm to assess the parcels. The Audit Committee determined that the terms of the purchase were reasonable and fair, and the transaction was approved by the Audit Committee in accordance with the Company’s policy on transactions with related persons.

In Mioduszewski v. Plank, et al., filed on April 16, 2018, the complaint asserts that Mr. Plank and the director defendants breached their fiduciary duties in connection with the purchase of the parcels and other alleged related party transactions and that the director defendants aided and abetted Mr. Plank’s alleged breach of his fiduciary duties. The complaint also asserts an unjust enrichment claim against Mr. Plank. The complaint seeks damages on behalf of the Company and certain corporate governance-related actions. In King v. Plank, et al., filed on April 30, 2018, the complaint asserts similar breach of fiduciary duty claims against Mr. Plank and the director defendants and also claims that Sagamore aided and abetted the alleged breaches of fiduciary duty by the other defendants in connection with Sagamore’s alleged role in the sale of the parcels of land to the Company. The King complaint also asserts an unjust enrichment claim against Mr. Plank and Sagamore. It asserts similar damages to the damages sought in the Mioduszewski complaint.

Prior to the filing of the Derivative Complaints, each of the purported stockholders had sent the Company a letter demanding that the Company pursue claims similar to the claims asserted in the Derivative Complaints. Following an investigation, a majority of disinterested and independent directors of the Company determined that the claims should not be pursued by the Company and informed each of these purported stockholders of that determination. The Company believes that the claims asserted in the Derivative Complaints are without merit and intends to defend these matters vigorously. However, because of the inherent uncertainty as to the outcome of these proceedings, the Company is unable at this time to estimate the possible impact of the outcome of these matters.

Data Incident

As previously disclosed, during the quarter ended March 31, 2018 an unauthorized third party acquired data associated with the Company’s Connected Fitness users’ accounts for the Company’s MyFitnessPal application and website. A consumer class action lawsuit has been filed against the Company in connection with this incident, and the Company has received inquiries regarding the incident from certain government regulators and agencies. The Company does not currently consider these matters to be material and believes its insurance coverage will provide coverage should any significant expense arise.

6. Fair Value Measurements

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). The fair value accounting guidance outlines a valuation framework, creates a fair value hierarchy in order to increase the consistency and comparability of fair value measurements and the related disclosures, and prioritizes the inputs used in measuring fair value as follows:



Level 1:	Observable inputs such as quoted prices in active markets;

Level 2:	Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and

Level 3:	Unobservable inputs for which there is little or no market data, which require the reporting entity to develop its own assumptions.

Financial assets and (liabilities) measured at fair value are set forth in the table below:


	September 30, 2017				December 31, 2016				September 30, 2016				March 31, 2018				December 31, 2017				March 31, 2017
(In thousands)	Level 1	Level 2		Level 3	Level 1	Level 2		Level 3	Level 1	Level 2		Level 3	Level 1	Level 2		Level 3	Level 1	Level 2		Level 3	Level 1	Level 2		Level 3
Derivative foreign currency contracts (see Note 8)		(7,754	)		—	15,238		—	—	1,577		—		(7,293	)		—	(6,818	)	—	—	5,801		—
Interest rate swap contracts (see Note 8)	—	156		—	—	(420	)	—	—	3,953		—	—	2,103		—	—	1,088		—	—	162		—
TOLI policies held by the Rabbi Trust	—	5,539		—	—	4,880		—	—	4,819		—	—	5,692		—	—	5,756		—	—	5,106		—
Deferred Compensation Plan obligations	—	(9,301	)	—	—	(7,023	)	—	—	(6,486	)	—	—	(8,123	)	—	—	(7,971	)	—	—	(8,152	)	—

Fair values of the financial assets and liabilities listed above are determined using inputs that use as their basis readily observable market data that are actively quoted and are validated through external sources, including ~~third-party~~third-

party pricing services and brokers. The foreign currency contracts represent gains and losses on derivative contracts, which is the net difference between the U.S. dollar value to be received or paid at the contracts’ settlement date and the U.S. dollar value of the foreign currency to be sold or purchased at the current market exchange rate. The interest rate swap contracts represent gains and losses on the derivative contracts, which is the net difference between the fixed interest to be paid and variable interest to be received over the term of the contract based on current market rates. The fair value of the trust owned life insurance (“TOLI”) policies held by the Rabbi Trust is based on the cash-surrender value of the life insurance policies, which are invested primarily in mutual funds and a separately managed fixed income fund. These investments are initially made in the same funds and purchased in substantially the same amounts as the selected investments of participants in the Under Armour, Inc. Deferred Compensation Plan (the “Deferred Compensation Plan”), which represent the underlying liabilities to participants in the Deferred Compensation Plan. Liabilities under the Deferred Compensation Plan are recorded at amounts due to participants, based on the fair value of participants’ selected investments.

As of ~~September 30,~~March 31, 2018, December 31, 2017 and March 31, 2017, the fair value of the Company's Senior Notes was ~~$557.3~~$532.2 million, $526.3 million and ~~as of September 30, 2016, the carrying value approximated the fair value.~~$548.2 million, respectively. The carrying value of the Company's other long term debt approximated its fair value as of ~~September 30,~~March 31, 2018, December 31, 2017 and ~~2016.~~March 31, 2017. The fair value of long-term debt is estimated based upon quoted prices for similar instruments or quoted prices for identical instruments in inactive markets (Level 2).

Some assets are not measured at fair value on an ongoing basis but are subject to fair value adjustments only in certain circumstances. These assets can include long-lived assets and goodwill that ~~has~~have been reduced to fair value when ~~impaired (see Note 3).~~impaired. Assets that are written down to fair value when impaired are not subsequently adjusted to fair value unless further impairment occurs.

7. Performance Based Equity Compensation

The Company grants a combination of time-based and performance-based restricted stock units and stock options as part of its incentive compensation. Certain senior executives are eligible to receive performance-based awards. During the ~~nine~~three months ended ~~September 30, 2017, 1.8~~March 31, 2018, 0.8 million performance-based restricted stock units and ~~0.5~~0.3 million performance-based stock options for shares of our Class C common stock were awarded under the Company's Second Amended and Restated 2005 Omnibus Long-Term Incentive Plan, as amended. The performance-based restricted stock units and options have weighted average grant date fair values of ~~$19.05~~$15.41 and ~~$8.17,~~$6.91, respectively, and have vesting conditions tied to the achievement of ~~certain combined revenue and~~an operating income ~~targets~~target for ~~2017 and~~ 2018. Upon the achievement of the ~~targets,~~target, one ~~half~~fourth of the restricted stock units and options will vest each in February 2019, 2020, 2021 and ~~February 2020.~~

If certain lower levels of combined annual revenue and operating income for 2017 and 2018 are achieved, fewer or no restricted stock units or options will vest and the remaining restricted stock units and options will be forfeited. The Company deemed the achievement of certain revenue and operating income targets for 2017 and 2018 probable during the nine months ended September 30, 2017. The Company assesses the probability of the achievement of the remaining revenue and operating income targets at the end of each reporting period. If it becomes probable that any remaining performance targets related to these performance-based restricted stock units and options will be achieved, a cumulative adjustment will be recorded as if ratable stock-based compensation expense had been recorded since the grant date. Additional stock based compensation of up to $4.2 million would have been recorded during the nine months ended September 30, 2017, for these performance-based restricted stock units and options had the achievement of the remaining revenue and operating income targets been deemed probable.2022.

During ~~2016,~~2017, the Company granted performance-based restricted stock units and options with vesting conditions tied to the achievement of certain combined annual revenue and operating income targets for ~~2016~~2017 and ~~2017.~~2018. As of ~~September 30, 2017,~~March 31, 2018, the Company ~~deems~~deemed the achievement of these ~~operating income~~ targets improbable. As such, no expense for these awards has been recorded during the three ~~and nine~~ months ended ~~September 30, 2017.~~March 31, 2018.

8. Risk Management and Derivatives

Foreign Currency Risk Management

The Company is exposed to gains and losses resulting from fluctuations in foreign currency exchange rates relating to transactions generated by its international subsidiaries in currencies other than their local currencies. These gains and losses are primarily driven by intercompany transactions and inventory purchases denominated in currencies other than the functional currency of the purchasing entity. From time to time, the Company may elect to enter into

foreign currency contracts to reduce the risk associated with foreign currency exchange rate fluctuations on intercompany transactions and projected inventory purchases for its international subsidiaries.

As of ~~September 30, 2017,~~March 31, 2018, the aggregate notional value of the Company's outstanding foreign currency contracts was ~~$338.6~~$751.7 million, which was comprised of Canadian Dollar/U.S. Dollar, Euro/U.S. Dollar, Yen/Euro, Mexican Peso/Euro and Pound Sterling/Euro currency pairs with contract maturities ranging from one to ~~fourteen~~thirteen months. A portion of the Company's foreign currency contracts are not designated as cash flow hedges, and accordingly, changes in their fair value are recorded in earnings. The Company also enters into foreign currency contracts designated as cash flow hedges. For foreign currency contracts designated as cash flow hedges, changes in fair value, excluding any ineffective portion, are recorded in other comprehensive income until net income is affected by the variability in cash flows of the hedged transaction. The effective portion is generally released to net income after the maturity of the related derivative and is classified in the same manner as the underlying exposure.

During the three ~~and nine~~ months ended ~~September 30,~~March 31, 2018 and 2017, the Company reclassified ~~$0.1~~$2.0 million and ~~$1.8~~$0.8 million from other comprehensive income to cost of goods sold related to foreign currency contracts designated as cash flow

hedges, respectively. The fair values of the Company's foreign currency contracts were ~~a liability~~liabilities of ~~$7.8~~$7.3 million and $6.8 million as of ~~September 30,~~March 31, 2018 and December 31, 2017, respectively, and were included in ~~accrued expenses~~other current liabilities on the consolidated balance sheet. The fair ~~values~~value of the Company's foreign currency contracts ~~were assets~~was an asset of ~~$15.2 million and $1.6~~$5.8 million as of ~~December~~March 31, ~~2016 and September 30, 2016, respectively,~~2017, and were included in prepaid expenses and other current assets on the consolidated balance sheet. Refer to Note 6 for a discussion of the fair value measurements. Included in other ~~expense,~~income, net were the following amounts related to changes in foreign currency exchange rates and derivative foreign currency contracts:


	Three Months Ended September 30,						Nine Months Ended September 30,						Three Months Ended March 31,
(In thousands)	2017			2016			2017			2016			2018			2017
Unrealized foreign currency exchange rate gains (losses)	$	1,035		$	985		$	30,429		$	4,846		$	(5,030	)	$	8,313
Realized foreign currency exchange rate gains (losses)	3,221			(2,635		)	865			(3,094		)	(2,374		)	(272		)
Unrealized derivative gains (losses)	388			516			(838		)	(401		)	35			(704		)
Realized derivative gains (losses)	(4,182		)	426			(26,972		)	(2,415		)	4,226			(6,366		)

Interest Rate Risk Management

In order to maintain liquidity and fund business operations, the Company enters into long term debt arrangements with various lenders which bear a range of fixed and variable rates of interest. The nature and amount of the Company's long term debt can be expected to vary as a result of future business requirements, market conditions and other factors. The Company may elect to enter into interest rate swap contracts to reduce the impact associated with interest rate fluctuations. The Company utilizes interest rate swap contracts to convert a portion of variable rate debt to fixed rate debt. The contracts pay fixed and receive variable rates of interest. The interest rate swap contracts are accounted for as cash flow hedges. Accordingly, the effective portion of the changes in their fair value are recorded in other comprehensive income and reclassified into interest expense over the life of the underlying debt obligation. Refer to Note 4 for a discussion of long term debt.

As of ~~September 30, 2017,~~March 31, 2018, the notional value of the Company's outstanding interest rate swap contracts was ~~$140.0~~$131.3 million. During the three months ended ~~September 30,~~March 31, 2018 and 2017, ~~and 2016,~~ the Company recorded a ~~$0.2 million~~$22.7 thousand and $0.5 million increase in interest expense, respectively, representing the effective portion of the contract reclassified from accumulated other comprehensive income. During the nine months ended September 30, 2017 and 2016, the Company recorded a $0.8 million and $1.6 million$349.4 thousand increase in interest expense, respectively, representing the effective portion of the contract reclassified from accumulated other comprehensive income. The fair values of the interest rate swap contracts were assets of ~~$0.2~~$2.1 million, $1.1 million, and ~~$4.0~~$0.2 million as of ~~September 30,~~March 31, 2018, December 31, 2017, and ~~2016,~~March 31, 2017, respectively, and were included in other long term assets ~~on the consolidated balance sheet. The fair value of the interest rate swap contracts was a liability of $0.4 million as of December 31, 2016, and was included in other long term liabilities~~ on the consolidated balance sheet.

The Company enters into derivative contracts with major financial institutions with investment grade credit ratings and is exposed to credit losses in the event of non-performance by these financial institutions. This credit risk is generally limited to the unrealized gains in the derivative contracts. However, the Company monitors the credit quality of these financial institutions and considers the risk of counterparty default to be minimal.

9. Provision for Income Taxes

~~Provision~~The effective rates for income taxes ~~decreased $81.6 million to a benefit of $1.3 million during~~were 11.9% and 199.5% for the ~~nine~~three months ended ~~September 30,~~March 31, 2018 and 2017, ~~from $80.3 million during the same period in 2016. For the nine months ended September 30, 2017, the Company's effective tax rate was (3.5%) compared to 34.3% for the same period in 2016.~~respectively. The effective tax rate for the ~~nine~~three months ended ~~September 30, 2017~~March 31, 2018 was lower than the effective tax rate for the ~~nine~~three months ended ~~September 30, 2016~~March 31, 2017, primarily due to ~~challenged results in North America creating a higher proportion of international profits in 2017,~~pre-tax losses which are partially offset by ~~non-deductible goodwill impairment charges and~~ the recording of certain valuation ~~allowances.~~allowances and shortfalls from the share based compensation in 2018.

~~Valuation~~On December 22, 2017, the Tax Cuts and Jobs Act (the “Tax Act”) was enacted in the United States. The Company recognized the income tax effects of the Tax Act in its 2017 financial statements in accordance with Staff Accounting Bulletin 118, which provides SEC staff guidance for the application of ASC Topic 740, Income Taxes, in the reporting period in which the Tax Act was signed into law. As noted in its 2017 audited consolidated financial statements, the Company was able to reasonably estimate certain effects and, therefore, recorded provisional amounts associated with the one-time transition tax on indefinitely reinvested foreign earnings and the adjustment to our deferred tax assets and liabilities for the reduction in the corporate income tax rate. The Company did not identify items for which the income tax effects of the Tax Act have not been completed and a reasonable estimate could not be determined.

The Company has not made any additional measurement period adjustments related to these items during the three months ended March 31, 2018. As the Company continues its analysis of the Tax Act, reviews all information, collects and prepares necessary data and interprets any additional guidance, it may make adjustments to the provisional amounts that have been recorded that may materially impact the Company's provision for income taxes. Any subsequent adjustment will be recorded to current income tax expense when the analysis is completed.

The Company evaluates on a quarterly basis whether its deferred tax assets are realizable which requires significant judgment. The Company considers all available positive and negative evidence, including historical operating

performance and expectations of future operating performance. To the extent the Company believes it is more likely than not that all or some portion of the asset will not be realized, valuation allowances ~~of $13.2 million were recorded discretely~~are established against deferred tax assets, aswhich increase income tax expense in the period when such a determination is made.

A significant portion of ~~December 31, 2016 for certain U.S. state jurisdictions. Additionally, valuation allowances were recorded against current year~~the Company's deferred tax assets relate to U.S. federal and state taxing jurisdictions. Realization of these deferred tax assets is dependent on future U.S. pre-tax earnings. Due to its challenged U.S. results, the Company incurred significant net operating losses (“NOLs”) in ~~certain~~these jurisdictions in 2017 and continued losses during the three months ended March 31, 2018. The Company continues to believe that the weight of the positive evidence outweighs the negative evidence regarding the realization of the majority of the net deferred tax assets related to U.S. federal and state taxing jurisdictions. ~~These~~However, consistent with prior periods, valuation allowances ~~were~~have been recorded ~~due to lower than expected results in the third quarter of 2017 and a significantly reduced outlook for the remainder of the year.~~

~~The Company files income tax returns in the~~against select U.S. ~~federal jurisdiction and various state~~State and foreign jurisdictions which are regularly subject to examination by tax authorities. Based on the status of current examinations in various taxing jurisdictions, management believes it is reasonably possible that in the next 12 months the amount of the total liability for unrecognized income tax benefits and interest could decrease by up to $16 million.net operating losses.

10. Earnings per Share

The following represents a reconciliation from basic earnings per share to diluted earnings per share:

Three Months Ended
September 30,

Nine Months Ended
September 30,
(In thousands, except per share amounts) 2017 2016 2017 2016
Numerator
Net income $ 54,242
$ 128,225
$ 39,660
$ 153,748
Adjustment payment to Class C capital stockholders —
—
—
59,000
Net income available to all stockholders $ 54,242
$ 128,225
$ 39,660
$ 94,748
Denominator
Weighted average common shares outstanding Class A and B 219,491
218,074
219,125
217,535
Effect of dilutive securities Class A and B 3,357
4,041
3,746
4,174
Weighted average common shares and dilutive securities outstanding Class A and B 222,848
222,115
222,871
221,709

Weighted average common shares outstanding Class C 221,784
219,756
221,235
218,147
Effect of dilutive securities Class C 3,807
3,982
4,155
4,154
Weighted average common shares and dilutive securities outstanding Class C 225,591
223,738
225,390
222,301

Basic net income per share of Class A and B common stock $ 0.12
$ 0.29
$ 0.09
$ 0.22
Basic net income per share of Class C common stock $ 0.12
$ 0.29
$ 0.09
$ 0.49
Diluted net income per share of Class A and B common stock $ 0.12
$ 0.29
$ 0.09
$ 0.21
Diluted net income per share of Class C common stock $ 0.12
$ 0.29
$ 0.09
$ 0.48



	Three Months Ended March 31,
(In thousands, except per share amounts)	2018			2017
Numerator
Net loss	$	(30,244	)	$	(2,272	)
Denominator
Weighted average common shares outstanding Class A, B and C	443,052			439,360

Basic net loss per share of Class A, B and C common stock	$	(0.07	)	$	(0.01	)
Diluted net loss per share of Class A, B and C common stock	$	(0.07	)	$	(0.01	)

Effects of potentially dilutive securities are presented only in periods in which they are dilutive. ~~Stock options and restricted stock units representing 233.8 thousand and 83.7 thousand shares of Class A common stock outstanding~~Due to the Company being in a net loss position for the three months ended ~~September 30,~~March 31, 2018 and 2017, ~~and 2016, respectively,~~there were ~~excluded from~~no warrants, stock options, or restricted stock units included in the computation of diluted earnings per share, because their effect would have been anti-dilutive. Stock options and restricted stock units representing 4.0 million and 1.1 million shares of Class C common stock outstanding for the three months ended September 30, 2017 and 2016, respectively, were excluded from the computation of diluted earnings per share because their effect would have been anti-dilutive. Stock options and restricted stock units representing 272.3 thousand and 86.9 thousand shares of Class A common stock outstanding for the nine months ended September 30, 2017 and 2016, respectively, were excluded from the computation of diluted earnings per share because their effect would have been anti-dilutive. Stock options and restricted stock units representing 4.1 million and 0.4 million shares of Class C common

~~stock outstanding for the nine months ended September 30, 2017 and 2016, respectively, were excluded from the computation of diluted earnings per share because~~as their effect would have been anti-dilutive.

11. Segment Data and Related Information

The Company’s operating segments are based on how the Chief Operating Decision Maker (“CODM”) makes decisions about allocating resources and assessing performance. As such, the CODM receives discrete financial information for the Company's principal business by geographic region based on the Company’s strategy to become

a global brand. These geographic regions include North America, Latin America, Europe, the Middle East and Africa (“EMEA”), and Asia-Pacific. Each geographic segment operates exclusively in one industry: the development, marketing and distribution of branded performance apparel, footwear and accessories. The CODM also receives discrete financial information for the Company's Connected Fitness business. Total expenditures for additions to long-lived assets are not disclosed as this information is not regularly provided to the CODM.

The net revenues and operating income (loss) associated with the Company's segments are summarized in the following tables. Net revenues represent sales to external customers for each segment. Intercompany balances were eliminated for separate disclosure. The majority of corporate service costs within North America have not been allocated to the Company's other segments. As the Company continues to grow its business outside of North America, a larger portion of its corporate overhead costs have begun to support global functions. Due to the individual materiality of our Asia-Pacific segment, the Company has separately presented its Asia-Pacific, EMEA and Latin America segments, and will no longer combine these segments for presentation purposes. Net revenues and operating income by segment presented for prior periods have been conformed to the current presentation.


	Three Months Ended September 30,				Nine Months Ended September 30,					Three Months Ended March 31,
(In thousands)	2017		2016		2017		2016			2018		2017
Net revenues
North America	$	1,077,088	$	1,225,188	$	2,778,165	$	2,932,915		$	867,545	$	871,271
EMEA	127,932		105,099		334,683		237,559			126,932		102,855
Asia-Pacific	130,320		85,810		309,712		188,985			115,553		85,818
Latin America	46,887		35,295		123,342		99,170			46,514		38,454
Connected Fitness	23,388		20,181		65,290		62,179			28,826		21,446
Intersegment eliminations	—		—		—		(750		)
Total net revenues	$	1,405,615	$	1,471,573	$	3,611,192	$	3,520,058		$	1,185,370	$	1,119,844


	Three Months Ended September 30,						Nine Months Ended September 30,						Three Months Ended March 31,
(In thousands)	2017			2016			2017			2016			2018			2017
Operating income
Operating income (loss)
North America	$	65,827		$	182,840		$	64,124		$	251,084		$	(43,495	)	$	3,714
EMEA	16,977			8,383			13,990			8,348			(3,627		)	1,629
Asia-Pacific	34,173			27,151			69,050			54,399			21,241			19,628
Latin America	(10,223		)	(10,550		)	(26,175		)	(27,751		)	(5,870		)	(7,859		)
Connected Fitness	(44,574		)	(8,514		)	(56,058		)	(32,509		)	3,090			(9,576		)
Total operating income	62,180			199,310			64,931			253,571
Total operating income (loss)													(28,661		)	7,536
Interest expense, net	(9,575		)	(8,189		)	(25,237		)	(18,476		)	(8,564		)	(7,820		)
Other expense, net	(1,069		)	(772		)	(1,383		)	(1,025		)
Income before income taxes	$	51,536		$	190,349		$	38,311		$	234,070
Other income, net													2,888			2,570
Income (loss) before income taxes													$	(34,337	)	$	2,286

The operating income (loss) information presented above includes the impact of restructuring and impairment charges related to the Company's restructuring ~~plan.~~plans. Charges incurred and expected to be incurred by segment in connection with the 2018 restructuring plan are as follows:


	Costs Incurred				Estimated Costs to be Incurred
	Three Months Ended September 30,		Nine Months Ended September 30,		Three Months Ended December 31,		Total		Costs Incurred		Estimated Costs to be Incurred
(In thousands)	2017 (1)		2017 (1)		2017 (1)		2017		Three Months Ended March 31, 2018		Nine Months Ending December 31, 2018 (1)		Year Ending December 31, 2018 (1)
Costs recorded in restructuring and impairment charges:
North America	$	30,965	$	33,563	$	49,000	$	82,563	$	31,036	$	64,000	$	95,036
EMEA	184		184		8,000		8,184		5,418		—		5,418
Asia-Pacific	—		—		—		—		—		—		—
Latin America	6,039		6,540		—		6,540		1,026		16,000		17,026
Connected Fitness	47,810		47,810		—		47,810		—		—		—
Total costs recorded in restructuring and impairment charges	$	84,998	$	88,097	$	57,000	$	145,097	$	37,480	$	80,000	$	117,480

(1) This table excludes additional non-cash charges of ~~$3.6~~$7.4 million for the three ~~and nine~~ months ended ~~September 30, 2017~~March 31, 2018 associated with the reduction of inventory outside of current liquidation channels in line with the 2018 restructuring plan.

Net revenues by product category are as follows:


	Three Months Ended September 30,				Nine Months Ended September 30,					Three Months Ended March 31,
(In thousands)	2017		2016		2017		2016			2018		2017
Net Revenues
Apparel	$	939,364	$	1,021,185	$	2,335,454	$	2,300,596		$	766,275	$	715,437
Footwear	285,052		278,891		791,637		785,843			271,770		269,659
Accessories	123,487		121,832		335,172		302,267			92,158		89,097
Total net sales	1,347,903		1,421,908		3,462,263		3,388,706			1,130,203		1,074,193
License revenues	34,324		29,484		83,639		69,923			26,341		24,205
Connected Fitness	23,388		20,181		65,290		62,179			28,826		21,446
Intersegment eliminations	—		—		—		(750		)
Total net revenues	$	1,405,615	$	1,471,573	$	3,611,192	$	3,520,058		$	1,185,370	$	1,119,844

Net revenues by distribution channel are as follows:



	Three Months Ended March 31,
(In thousands)	2018		2017
Net Revenues
Wholesale	$	778,592	$	772,620
Direct to Consumer	351,611		301,573
Net Sales	1,130,203		1,074,193
Licensing	26,341		24,205
Connected Fitness	28,826		21,446
Total net revenues	$	1,185,370	$	1,119,844

12. Subsequent Events

On April 23, 2018, the Company invested ¥ 41.7 billion or $38.4 million in exchange for an additional 10% common stock ownership in Dome Corporation (“Dome”), the Company’s Japanese licensee. This additional investment brings the Company’s total investment to 29.5% of Dome’s common stock from 19.5%.

This investment is subject to foreign currency translation rate fluctuations as it is held by the Company’s European subsidiary. The Company will account for its investment in Dome under the equity method given that it has the ability to exercise significant influence, resulting in an allocable share of Dome’s net income recorded on our consolidated statement of operations, which we do not expect to be material.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward-Looking Statements

Some of the statements contained in this Form 10-Q constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts, such as statements regarding our future financial condition or results of operations, our prospects and strategies for future growth, our anticipated charges and restructuring costs and the timing of these measures, the impact of the Tax Act on our results of operations, the development and introduction of new products, the implementation of our marketing and branding strategies and future benefits and opportunities from ~~acquisitions and other~~ significant investments. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” “potential” or the negative of these terms or other comparable terminology.

The forward-looking statements contained in this Form 10-Q reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity, performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by these forward-looking statements, including, but not limited to, those factors described in our Annual Report on Form 10-K for the year ended December 31, ~~2016~~2017 filed with the Securities and Exchange Commission (“SEC”) (our ~~“2016~~“2017 Form 10-K”) or in this Form 10-Q under “Risk Factors”, if included herein, and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” These factors include without limitation:

changes in general economic or market conditions that could affect overall consumer spending or our industry;

changes to the financial health of our customers;

our ability to successfully execute our long-term strategies;

our ability to successfully execute any restructuring ~~plan~~plans and realize ~~its~~ expected benefits;

our ability to effectively drive operational efficiency in our business;

~~any disruptions, delays or deficiencies in the design or implementation of our new global operating and financial reporting information technology system;~~

our ability to ~~effectively~~ manage the increasingly complex operations of our ~~growth and a more complex~~ global business;

our ability to comply with existing trade and other regulations, and the potential impact of new trade and tax regulations on our profitability;

our ability to ~~successfully manage or realize expected results from acquisitions and other significant investments or capital expenditures;~~

~~our ability to~~ effectively develop and launch new, innovative and updated ~~products;~~

~~fluctuations in the costs of our~~ products;

our ability to accurately forecast consumer demand for our products and manage our inventory in response to changing demands;

any disruptions, delays or deficiencies in the design, implementation or application of our new global operating and financial reporting information technology system;

increased competition causing us to lose market share or reduce the prices of our products or to increase significantly our marketing efforts;

fluctuations in the costs of our products;

loss of key suppliers or manufacturers or failure of our suppliers or manufacturers to produce or deliver our products in a timely or cost-effective manner, including due to port disruptions;

our ability to further expand our business globally and to drive brand awareness and consumer acceptance of our products in other countries;

our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating results;

our ability to successfully manage or realize expected results from acquisitions and other significant investments or capital expenditures;

risks related to foreign currency exchange rate fluctuations;

our ability to effectively market and maintain a positive brand image;

the availability, integration and effective operation of information systems and other technology, as well as any potential interruption of such systems or ~~technology, including risks related to the implementation of our new global operating and financial reporting information technology system;~~

~~our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating results;~~

~~risks related to foreign currency exchange rate fluctuations;~~

~~our ability to effectively market and maintain a positive brand image;~~technology;

risks related to data security or privacy ~~breaches;~~breaches, including the 2018 data security issue related to our Connected Fitness business;

our ability to raise additional capital required to grow our business on terms acceptable to us;

our potential exposure to litigation and other proceedings; and

our ability to attract key talent and retain the services of our senior management and key employees.

The forward-looking statements contained in this Form 10-Q reflect our views and assumptions only as of the date of this Form 10-Q. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.

Overview

We are a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The brand’s moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. Our products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Under Armour Connected Fitness platform powers the world's largest digital health and fitness community and our strategy is focused on engaging with these consumers and increasing awareness and sales of our products. ~~We plan to grow this community by developing innovative applications, services and other digital solutions to impact how athletes and fitness-minded individuals train, perform and live.~~

Our net revenues grew to ~~$4,825.3~~$4,976.6 million in ~~2016~~2017 from ~~$1,834.9~~$2,332.1 million in ~~2012.~~2013. We believe that our growth in net revenues has been driven by ~~increasing consumer~~a growing interest in ~~our~~performance products and the strength of the Under Armour brand in the ~~market place.~~marketplace. Our long-term growth strategy is focused on increased sales of our products through ongoing product innovation, investment in our distribution channels and international ~~expansion and engaging with consumers through our Connected Fitness business.~~expansion. While we plan to continue to invest in growth, we also plan to improve efficiencies throughout our business as we seek to gain scale through our operations and return on our investments.

Financial highlights for the three months ended ~~September 30, 2017~~March 31, 2018 as compared to the prior year period include:

Net revenues ~~decreased 4.5%~~increased 5.9%.

Wholesale revenue ~~decreased 13.2%~~increased 0.8% and Direct to Consumer revenue increased ~~14.6%~~16.6%.

Apparel, ~~revenue decreased8.0%. Footwear~~footwear and accessories ~~revenues grew 2.2%~~revenue increased7.1%, 0.8% and ~~1.4%~~3.4%, respectively.

Revenue in our North America segment decreased ~~12.1%~~0.4%. Revenue in our Asia-Pacific, EMEA and Latin America segments grew ~~51.9%~~34.6%, ~~21.7%~~23.4% and ~~32.8%~~21.0%, respectively.

Selling, general and administrative expense ~~decreased 0.2%~~increased 2.8%.

Gross margin decreased ~~160~~120 basis points.

Restructuring

On July 27, 2017, our Board of Directors approved a restructuring plan (the ~~“restructuring~~“2017 restructuring plan”) to more closely align our financial resources with ~~our~~the critical priorities of our business. After completion of the ~~business. Our original expectation was to incur estimated pre-tax~~2017 restructuring ~~and related charges of approximately $110.0 to $130.0 million for the year ended December 31, 2017. In the third quarter of 2017,~~plan, we recognized approximately ~~$59.9~~$100.4 million of pre-tax charges in connection with this restructuring plan, which included $31.2 million of asset impairments and $28.7 million of restructuring related charges including employee related severance, contract terminations and other restructuring related costs.plan. In addition to these charges, we also recognized restructuring related goodwill impairment charges of approximately ~~$28.6~~$28.7 million for our Connected Fitness ~~business which was not included~~business.

On February 9, 2018, our ~~original range estimate. Inclusive~~Board of Directors approved an additional restructuring plan (the "2018 restructuring plan") identifying further opportunities to optimize operations. In conjunction with the ~~goodwill impairment, we now expect~~2018 restructuring plan, approximately $110.0 to ~~incur total~~$130.0 million of pre-tax restructuring and related charges are expected to be incurred during our 2018 fiscal year, including:

Up to $105.0 million in cash charges, consisting of up to: $55.0 million in facility and lease terminations and $50.0 million in contract termination and other restructuring charges; and

Up to $25.0 million in non-cash charges comprised of approximately ~~$140.0 to $150.0~~$10.0 million ~~for the year ending December 31, 2017~~.

of inventory related charges and approximately $15.0 million of intangibles and other asset related impairments.

General

Net revenues comprise net sales, license revenues and Connected Fitness revenues. Net sales comprise sales from our primary product categories, which are apparel, footwear and accessories. Our license revenues primarily consist of fees paid to us by our licensees in exchange for the use of our trademarks on their products. Our Connected Fitness revenues consist of digital advertising, digital fitness platform licenses and subscriptions from our Connected Fitness business.

Cost of goods sold consists primarily of product costs, inbound freight and duty costs, outbound freight costs, handling costs to make products floor-ready to customer specifications, royalty payments to endorsers based on a predetermined percentage of sales of selected products and write downs for inventory obsolescence. The fabrics in many of our products are made primarily of petroleum-based synthetic materials. Therefore our product costs, as well as our inbound and outbound freight costs, could be affected by long term pricing trends of oil. In general, as a percentage of net revenues, we expect cost of goods sold associated with our apparel and accessories to be lower than that of our footwear. A limited portion of cost of goods sold is associated with license and Connected Fitness revenues, primarily website hosting costs and other costs related to our Connected Fitness business.

We include outbound freight costs associated with shipping goods to customers as cost of goods sold; however, we include the majority of outbound handling costs as a component of selling, general and administrative expenses. As a result, our gross profit may not be comparable to that of other companies that include outbound handling costs in their cost of goods sold. Outbound handling costs include costs associated with preparing goods to ship to customers and certain costs to operate our distribution facilities. These costs were ~~$25.5~~$23.6 million and ~~$25.7~~$24.7 million for the three months ended ~~September 30,~~March 31, 2018 and 2017, ~~and 2016, respectively, and $74.5 million and $65.1 million for the nine months ended September 30, 2017 and 2016,~~ respectively.

Our selling, general and administrative expenses consist of costs related to marketing, selling, product innovation and supply chain and corporate services. We consolidate our selling, general and administrative expenses into two primary categories: marketing and other. The other category is the sum of our selling, product innovation and supply chain and corporate services categories. Personnel costs are included in these categories based on the employees’ function. Personnel costs include salaries, benefits, incentives and stock-based compensation related to our employees. Our marketing costs are an important driver of our growth. Marketing costs consist primarily of commercials, print ads, league, team, player and event sponsorships and depreciation expense specific to our in-store fixture program for our concept shops.

Other ~~expense,~~income, net consists of unrealized and realized gains and losses on our foreign currency derivative financial instruments and unrealized and realized gains and losses on adjustments that arise from fluctuations in foreign currency exchange rates relating to transactions generated by our international subsidiaries.

Results of Operations

The following table sets forth key components of our results of operations for the periods indicated, both in dollars and as a percentage of net revenues:


	Three Months Ended September 30,				Nine Months Ended September 30,				Three Months Ended March 31,
(As a percentage of net revenues)	2017		2016		2017		2016
(in thousands)									2018			2017
Net revenues	100.0	%	100.0	%	100.0	%	100.0	%	$	1,185,370		$	1,119,844
Cost of goods sold	54.1	%	52.5	%	54.3	%	52.9	%	661,917			611,908
Gross profit	45.9	%	47.5	%	45.7	%	47.1	%
Gross Profit									523,453			507,936
Selling, general and administrative expenses	35.4	%	34.0	%	41.4	%	39.9	%	514,634			500,400
Restructuring and impairment charges	6.0	%	—	%	2.4	%	—	%	37,480			—
Income from operations	4.4	%	13.5	%	1.8	%	7.2	%
Income (loss) from operations									(28,661		)	7,536
Interest expense, net	(0.7	)%	(0.5	)%	(0.7	)%	(0.6	)%	(8,564		)	(7,820		)
Other expense, net	(0.1	)%	(0.1	)%	—	%	—	%
Income before income taxes	3.7	%	12.9	%	1.1	%	6.6	%
Other income, net									2,888			2,570
Income (loss) before income taxes									(34,337		)	2,286
Income tax expense (benefit)	(0.2	)%	4.2	%	—	%	2.2	%	(4,093		)	4,558
Net income	3.9	%	8.7	%	1.1	%	4.4	%
Net loss									$	(30,244	)	$	(2,272	)



	Three Months Ended March 31,
(As a percentage of net revenues)	2018		2017
Net revenues	100.0	%	100.0	%
Cost of goods sold	55.8	%	54.6	%
Gross profit	44.2	%	45.4	%
Selling, general and administrative expenses	43.4	%	44.7	%
Restructuring and impairment charges	3.2	%	—	%
Income (loss) from operations	(2.4	)%	0.7	%
Interest expense, net	(0.7	)%	(0.7	)%
Other income, net	0.2	%	0.2	%
Income (loss) before income taxes	(2.9	)%	0.2	%
Income tax expense (benefit)	(0.3	)%	0.4	%
Net loss	(2.6	)%	(0.2	)%

Consolidated Results of Operations

Three Months Ended ~~September 30, 2017~~March 31, 2018 Compared to Three Months Ended ~~September 30, 2016~~March 31, 2017

Net revenues ~~decreased~~increased $~~66.0~~65.5 million, or ~~4.5%~~5.9%, to ~~$1,405.6~~$1,185.4 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$1,471.6~~$1,119.8 million during the same period in ~~2016.~~2017. Net revenues by product category are summarized below:


	Three Months Ended September 30,									Three Months Ended March 31,
(In thousands)	2017		2016		$ Change			% Change		2018		2017
Apparel	$	939,364	$	1,021,185	$	(81,821	)	(8.0	)%	$	766,275	$	715,437
Footwear	285,052		278,891		6,161			2.2	%	271,770		269,659
Accessories	123,487		121,832		1,655			1.4	%	92,158		89,097
Total net sales	1,347,903		1,421,908		(74,005		)	(5.2	)%	1,130,203		1,074,193
License revenues	34,324		29,484		4,840			16.4	%	26,341		24,205
Connected Fitness	23,388		20,181		3,207			15.9	%	28,826		21,446
Total net revenues	$	1,405,615	$	1,471,573	$	(65,958	)	(4.5	)%	$	1,185,370	$	1,119,844

The ~~decrease~~increase in net sales was driven primarily by:

~~A decline in apparel~~Apparel unit sales growth in multiple categories led by ~~outdoor, women's training and youth performance, partially~~men's training.

Footwear unit sales growth in multiple categories led by running, slightly offset by unit sales decreases in team sports and global football.

Accessories unit sales growth in ~~golf and sportstyle.~~multiple categories led by men's training.

License revenues increased ~~$4.8~~$2.1 million, or ~~16.4%~~8.8%, to ~~$34.3~~$26.3 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$29.5~~$24.2 million during the same period in ~~2016~~2017 driven primarily by increased revenue from our licensing partners in North ~~America.~~America and Japan.

Connected Fitness revenue increased ~~$3.2~~$7.4 million, or ~~15.9%~~34.4%, to ~~$23.4~~$28.8 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$20.2~~$21.4 million during the same period in ~~2016,~~2017, primarily driven by ~~an increase~~increases in ~~partnership~~subscription and advertising revenue.

Gross profit ~~decreased $53.2~~increased $15.5 million to ~~$645.4~~$523.5 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$698.6~~$507.9 million for the same period in ~~2016.~~2017. Gross profit as a percentage of net revenues, or gross margin, decreased ~~160~~120 basis points to ~~45.9%~~44.2% for the three months ended ~~September 30, 2017~~March 31, 2018 compared to ~~47.5%~~45.4% during the same period in ~~2016.~~2017. The decrease in gross margin percentage was primarily driven by the following:

approximate ~~100~~130 basis point decrease due to ~~inventory management strategies in North America including pricing and~~ a higher ~~concentration~~composition of off-price sales ~~to our off price partners, which we expect to continue for the remainder of the year;~~this quarter; and

approximate 5060 basis point decrease driven by ~~higher air freight;~~

~~approximate 50 basis point decrease due~~a disposition of inventory related to our ~~international business representing a higher percentage of sales, which we expect to continue for the remainder of the year; and~~

~~approximate 30 basis point decrease due to the write-off of inventory as a part of our~~2018 restructuring plan.

The above decreases were partially offset by:

approximate ~~50 basis point increase driven by favorable product input costs; and~~

~~approximate 20~~70 basis point increase driven by the weakening of the U.S. dollar positively impacting our gross margin within our businesses outside of the United States.

We expect the higher composition of sales through our off price channel and disposition of inventory related to our restructuring plan to continue through the second quarter.

Selling, general and administrative expenses ~~decreased~~increased $~~1.1~~14.2 million to ~~$498.2~~$514.6 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$499.3~~$500.4 million for the same period in ~~2016.~~2017. Within selling, general and administrative expense:

Marketing costs ~~increased $4.4~~decreased $1.3 million to ~~$143.9~~$127.0 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$139.5~~$128.3 million for the same period in 2016. This increase was primarily due to increased marketing in connection with the growth of our international business, partially offset by decreased marketing spend in our North America direct-to-consumer business.2017. As a percentage of net revenues, marketing costs ~~increased~~decreased to ~~10.2%~~10.7% for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~9.5%~~11.5% for the same period in ~~2016.~~2017.

Other costs ~~decreased $5.5~~increased $15.5 million to ~~$354.3~~$387.6 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$359.8~~$372.1 million for the same period in ~~2016.~~2017. This ~~decrease~~increase was driven primarily by ~~the reversal of incentive compensation accruals, which was partially offset by~~ higher ~~personnel and other~~ costs ~~incurred for~~related to the continued expansion of our direct-to-consumer distribution channel ~~including increased costs related to retail stores, distribution facilities~~ and our ~~e-commerce~~international business. As a percentage of net revenues, other costs ~~increased~~decreased to ~~25.2%~~32.7% for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~24.4%~~33.2% for the same period in ~~2016.~~2017.

As a percentage of net revenues, selling, general and administrative expenses ~~increased~~decreased to ~~35.4%~~43.4% for the three months ended ~~September 30, 2017~~March 31, 2018 compared to ~~34.0%~~44.7% for the same period in ~~2016, primarily due to the decrease in net revenue described above.~~2017.

Income (loss) from operations decreased ~~$137.1~~$36.2 million to ~~$62.2~~a loss of $28.7 million for the three months ended ~~September 30, 2017~~March 31, 2018 from income of ~~$199.3~~$7.5 million for the same period in ~~2016,~~2017, and as a percentage of net revenues decreased to ~~4.4%~~(2.4%) for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~13.5%~~0.7% for the same period in ~~2016. Income~~2017. Loss from operations for the three months ended ~~September 30, 2017~~March 31, 2018 was negatively impacted by ~~$85.0~~$37.5 million of restructuring and impairment charges in connection with the ~~restructuring plan.~~2018 Restructuring Plan.

Interest expense, net increased ~~$1.4~~$0.7 million to ~~$9.6~~$8.6 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$8.2~~$7.8 million for the same period in ~~2016.~~2017. This increase was primarily due to an increase in borrowing on our revolving credit facility.

Other ~~expense,~~income, net increased $0.3 million to ~~expense of $1.1~~$2.9 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~expense of $0.8~~$2.6 million for the same period in ~~2016.~~2017.

Provision for income taxes decreased ~~$64.8~~$8.7 million to a benefit of ~~$2.7~~$4.1 million during the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$62.1~~$4.6 million during the same period in ~~2016.~~2017. For the three months ended ~~September 30, 2017,~~March 31, 2018, our effective tax rate was ~~(5.3)%~~11.9% compared to ~~32.6%~~199.5% for the same period in ~~2016.~~2017. The effective tax rate for the three months ended ~~September 30, 2017~~March 31, 2018 was lower than the effective tax rate for the three months ended ~~September 30, 2016,~~March 31, 2017, primarily due to ~~challenged results in North America creating a higher proportion of international profits in 2017,~~pre-tax losses which are partially offset by ~~non-deductible goodwill impairment charges (See Note 3 to our Consolidated Financial Statements) and~~ the recording of certain valuation ~~allowances.~~

~~Nine Months Ended September 30, 2017 Compared to Nine Months Ended September 30, 2016~~

~~Net revenues~~ ~~increased $91.1 million, or 2.6%, to $3,611.2 million for the nine months ended September 30, 2017~~allowances and excess tax deficiencies from ~~$3,520.1 million during the same period~~share based compensation in ~~2016. Net revenues by product category are summarized below:~~

Nine Months Ended September 30,
(In thousands) 2017 2016 $ Change % Change
Apparel $ 2,335,454
$ 2,300,596
$ 34,858
1.5 %
Footwear 791,637
785,843
5,794
0.7 %
Accessories 335,172
302,267
32,905
10.9 %
Total net sales 3,462,263
3,388,706
73,557
2.2 %
License revenues 83,639
69,923
13,716
19.6 %
Connected Fitness 65,290
62,179
3,111
5.0 %
Intersegment eliminations —
(750 ) 750
100.0 %
Total net revenues $ 3,611,192
$ 3,520,058
$ 91,134
2.6 %

~~The increase in net sales was driven primarily by:~~

~~Apparel unit sales growth in men's training and golf, partially offset by unit sales decline in outdoor;~~

~~Footwear unit sales growth in run, partially offset by unit sales decline in basketball; and~~

~~Accessories unit sales growth led by men's training.~~

~~License revenues~~ increased $13.7 million, or 19.6%, to $83.6 million during the nine months ended September 30, 2017 from $69.9 million during the same period in 2016, driven primarily by increased revenue from our licensing partners in North America.

~~Connected Fitness~~ revenue increased $3.1 million, or 5.0%, to $65.3 million during the nine months ended September 30, 2017 from $62.2 million during the same period in 2016, primarily driven by a increases in paid subscribers and an increase in advertising and partnership revenues, partially offset by a decrease in hardware sales as we discontinued connected hardware sales as part of our restructuring plan.

~~Gross profit~~ decreased $7.9 million to $1,649.0 million for the nine months ended September 30, 2017 from $1,656.9 million for the same period in 2016. Gross profit as a percentage of net revenues, or gross margin, decreased~~140 basis points to 45.7% for the nine months ended September 30, 2017 compared to 47.1% for the same period in 2016. The decrease in gross margin percentage was primarily driven by the following:~~

~~approximate 90 basis point decrease due to inventory management and pricing strategies in North America, which we expect to continue for the remainder of the year;~~

~~approximate 50 basis point decrease driven by higher air freight;~~

~~approximate 30 basis point decrease due to our international business representing a higher percentage of sales, which we expect to continue for the remainder of the year; and;~~

~~approximate 20 basis point decrease driven by the strengthening of the U.S. dollar negatively impacting our gross margins within our businesses outside of the United States.~~

~~The above decreases were partially offset by:~~

approximate 50 basis point increase driven by favorable sales channel mix due to higher direct to consumer sales as a percentage of total sales, which we expect to continue for the remainder of the year.

~~Selling, general and administrative expenses~~ ~~increased~~$92.7 million to $1,496.0 million for the nine months ended September 30, 2017 from $1,403.3 million for the same period in 2016. As a percentage of net revenues, selling, general and administrative expenses increased to 41.4% for the nine months ended September 30, 2017, compared to 39.9% for the same period in 2016. Within in selling, general and administrative expense:

Marketing costs increased $38.5 million to $408.3 million for the nine months ended September 30, 2017 from $369.8 million for the same period in 2016. This increase was primarily due to the timing of marketing expenses related to investments in our collegiate and professional athlete sponsorships and increased marketing in connection with the growth of our international business, partially offset by decreased marketing spend in our North America direct-to-consumer business. As a percentage of net revenues, marketing costs increased to 11.3% for the nine months ended September 30, 2017 from 10.5% for the same period in 2016.

Other costs increased $54.2 million to $1,087.7 million for the nine months ended September 30, 2017 from $1,033.5 million for the same period in 2016. This increase was primarily due to higher personnel and other costs incurred for the continued expansion of our direct to consumer distribution channel, which was partially offset by the reversal of incentive compensation accruals. Other costs for the nine months ended September 30, 2016 included $24.5 million of expense related to the bankruptcy and liquidation of one of our wholesale customers. As a percentage of net revenues, other costs increased to 30.1% for the nine months ended September 30, 2017, from 29.4% for the same period in 2016.

~~Income from operations~~ ~~decreased~~$188.7 million to $64.9 million for the nine months ended September 30, 2017 from $253.6 million for the same period in 2016, and as a percentage of net revenues decreased to 1.8% for the nine months ended September 30, 2017 from 7.2% for the same period in 2016. Income from operations for the nine months ended September 30, 2017 was negatively impacted by $88.1 million of restructuring and impairment charges in connection with the restructuring plan.

~~Interest expense, net~~ increased $6.7 million to $25.2 million for the nine months ended September 30, 2017 from $18.5 million for the same period in 2016. This increase was primarily due to interest on the $600 million in Senior Notes issued in June of 2016 and an increase in borrowing on our revolving credit facility.

~~Other expense, net~~ ~~increased $0.4 million to $1.4 million for the nine months ended September 30, 2017 from$1.0 million for the same period in 2016.~~

~~Provision for income taxes~~ ~~decreased~~$81.6 million to a benefit of $1.3 million during the nine months ended September 30, 2017 from $80.3 million of expense during the same period in 2016. For the nine months ended September 30, 2017, our effective tax rate was (3.5)% compared to 34.3% for the same period in 2016. The effective tax rate for the nine months ended September 30, 2017 was lower than the effective tax rate for the nine months ended September 30, 2016, primarily due to challenged results in North America creating a higher proportion of international profits in 2017, partially offset by non-deductible goodwill impairment charges (see Note 3 to our Consolidated Financial Statements) and the recording of certain valuation allowances.2018.

Segment Results of Operations

The net revenues and operating income (loss) associated with our segments are summarized in the following tables. The majority of corporate expenses within North America have not been allocated to our other segments. Intersegment revenue is generated by Connected Fitness which runs advertising campaigns for other segments. Due to the individual materiality of our Asia-Pacific segment, we have separately presented our Asia-Pacific, EMEA and Latin America segments, and will no longer combine these segments for presentation purposes. Net revenues and operating income by segment presented for prior periods have been conformed to the current presentation.

Three Months Ended ~~September 30, 2017~~March 31, 2018 Compared to Three Months Ended ~~September 30, 2016~~March 31, 2017

Net revenues by segment are summarized below:


	Three Months Ended September 30,									Three Months Ended March 31,
(In thousands)	2017		2016		$ Change			% Change		2018		2017		$ Change			% Change
North America	$	1,077,088	$	1,225,188	$	(148,100	)	(12.1	)%	$	867,545	$	871,271	$	(3,726	)	(0.4	)%
EMEA	127,932		105,099		22,833			21.7	%	126,932		102,855		24,077			23.4	%
Asia-Pacific	130,320		85,810		44,510			51.9	%	115,553		85,818		29,735			34.6	%
Latin America	46,887		35,295		11,592			32.8	%	46,514		38,454		8,060			21.0	%
Connected Fitness	23,388		20,181		3,207			15.9	%	28,826		21,446		7,380			34.4	%
Total net revenues	$	1,405,615	$	1,471,573	$	(65,958	)	(4.5	)%	$	1,185,370	$	1,119,844	$	65,526		5.9	%

The ~~decrease~~increase in total net revenues was driven by the following:

Net revenues in our North America operating segment decreased ~~$148.1~~$3.7 million to ~~$1,077.1~~$867.5 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$1,225.2~~$871.3 million for the same period in ~~2016~~2017 primarily due to lower sales in our wholesale channel driven by lower ~~demand and operational challenges.~~demand.

Net revenues in our EMEA operating segment increased ~~$22.8~~$24.1 million to ~~$127.9~~$126.9 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$105.1~~$102.9 million for the same period in ~~2016~~2017 primarily due to unit sales growth to wholesale partners in the United ~~Kingdom and Germany.~~Kingdom.

Net revenues in our Asia-Pacific operating segment increased ~~$44.5~~$29.7 million to ~~$130.3~~$115.6 million for the three months ended ~~September 30, 2017~~March 31, 2018 from $85.8 million for the same period in ~~2016~~2017 primarily due to store growth in ~~China~~our wholesale and ~~South Korea.~~direct-to-consumer channels.

Net revenues in our Latin America operating segment increased ~~$11.6~~$8.1 million to ~~$46.9~~$46.5 million for the three months ended ~~September 30, 2017~~March 31, 2018 from ~~$35.3~~$38.5 million for the same period in ~~2016~~2017 primarily due to unit sales growth in our wholesale channel and store growth in our direct-to-consumer ~~channels~~channel in ~~Brazil and~~ Mexico.

Net revenues in our Connected Fitness operating segment increased ~~$3.2~~$7.4 million to ~~$23.4~~$28.8 million from ~~$20.2~~$21.4 million for the same period in ~~2016~~2017 primarily driven by ~~an increase~~increases in ~~partnership~~subscription and advertising revenue.

Operating income (loss) by segment is summarized below:

Three Months Ended September 30,
(In thousands) 2017 2016 $ Change % Change
North America $ 65,827
$ 182,840
$ (117,013 ) (64.0 )%
EMEA 16,977
8,383
8,594
102.5 %
Asia-Pacific 34,173
27,151
7,022
25.9 %
Latin America (10,223 ) (10,550 ) 327
3.1 %
Connected Fitness (44,574 ) (8,514 ) (36,060 ) (423.5 )%
Total operating income $ 62,180
$ 199,310
$ (137,130 ) (68.8 )%

~~The decrease in total operating income was driven by the following:~~



	Three Months Ended March 31,
(In thousands)	2018			2017			$ Change			% Change
North America	$	(43,495	)	$	3,714		$	(47,209	)	(1,271.1	)%
EMEA	(3,627		)	1,629			(5,256		)	(322.7	)%
Asia-Pacific	21,241			19,628			1,613			8.2	%
Latin America	(5,870		)	(7,859		)	1,989			25.3	%
Connected Fitness	3,090			(9,576		)	12,666			132.3	%
Total operating income (loss)	$	(28,661	)	$	7,536		$	(36,197	)	(480.3	)%

Operating income in our North America operating segment decreased $117.0 million to $65.8 million operating income for the three months ended September 30, 2017 from $182.8 million for the same period in 2016 primarily due to the decreases in net sales and gross margin discussed above in the Consolidated Results of Operations and $31.0 million in restructuring and impairment charges.

~~Operating income in our EMEA operating segment increased $8.6 millionto $17.0 million for the three months ended September 30, 2017 from $8.4 million for the same period in 2016 primarily due the sales growth discussed above.~~

~~Operating income in our Asia-Pacific operating segment increased~~$7.0 million to $34.2 million for the three months ended September 30, 2017 from $27.2 million for the same period in 2016 primarily due to the sales growth discussed above. This increase was offset by investments in our direct to consumer business and entry into new territories.

Operating loss in our Latin America operating segment decreased $0.3 million to $10.2 million for the three months ended September 30, 2017 from $10.6 million for the same period in 2016 primarily due to the sales growth discussed above, partially offset by $6.0 million in restructuring and impairment charges

~~Operating loss in our Connected Fitness segment increased $36.1 million to $44.6 million for the three months ended September 30, 2017 from $8.5 million for the same period in 2016~~ ~~primarily due to $47.8 million in restructuring and impairment charges.~~

~~Nine Months Ended September 30, 2017 Compared to Nine Months Ended September 30, 2016~~

~~Net revenues~~ ~~by segment are summarized below:~~

Nine Months Ended September 30,
(In thousands) 2017 2016 $ Change % Change
North America $ 2,778,165
$ 2,932,915
$ (154,750 ) (5.3 )%
EMEA 334,683
237,559
97,124
40.9 %
Asia-Pacific 309,712
188,985
120,727
63.9 %
Latin America 123,342
99,170
24,172
24.4 %
Connected Fitness 65,290
62,179
3,111
5.0 %
Intersegment eliminations —
(750 ) 750
100.0 %
Total net revenues $ 3,611,192
$ 3,520,058
$ 91,134
2.6 %

~~The increase in total net revenues was driven by the following:~~

~~Net revenues in our North America operating segment decreased $154.8 million~~to $2,778.2 million for the nine months ended September 30, 2017 from $2,932.9 million for the same period in 2016 primarily due to lower sales in our wholesale channel driven by lower demand and operational challenges.

Net revenues in our EMEA operating segment increased $97.1 million to $334.7 million for the nine months ended September 30, 2017 from $237.6 million for the same period in 2016 primarily due to unit sales growth to wholesale partners in the United Kingdom and Germany.

Net revenues in our Asia-Pacific operating segment increased $120.7 million to $309.7 million for the nine months ended September 30, 2017 from $189.0 million for the same period in 2016 primarily due to store growth in China and South Korea.

Net revenues in our Latin America operating segment increased $24.2 million to $123.3 million for the nine months ended September 30, 2017 from $99.2 million for the same period in 2016 primarily due to unit sales growth to wholesale partners and through our direct to consumer channels in Mexico, Chile, and Brazil.

Net revenues in our Connected Fitness operating segment increased $3.1 million to $65.3 million for the nine months ended September 30, 2017 from $62.2 million for the same period in 2016 primarily driven by a increases in paid subscribers and an increase in advertising and partnership revenues partially offset by a decrease in hardware sales.

~~Operating income (loss)~~ ~~by segment is summarized below:~~

Nine Months Ended September 30,
(In thousands) 2017 2016 $ Change % Change
North America $ 64,124
$ 251,084
$ (186,960 ) (74.5 )%
EMEA 13,990
8,348
5,642
67.6 %
Asia-Pacific 69,050
54,399
14,651
26.9 %
Latin America (26,175 ) (27,751 ) 1,576
5.7 %
Connected Fitness (56,058 ) (32,509 ) (23,549 ) (72.4 )%
Total operating income $ 64,931
$ 253,571
$ (188,640 ) (74.4 )%

The decrease in total operating income was driven by the following:

Operating income in our North America operating segment decreased ~~$187.0~~$47.2 million to ~~$64.1~~a $43.5 million operating loss for the ~~nine~~three months ended ~~September 30, 2017~~March 31, 2018 from ~~$251.1~~$3.7 million of operating income for the same period in ~~2016~~2017 primarily due to the decreases in net sales and gross margin discussed above ~~in the Consolidated Results of Operations~~ and ~~$33.6~~$34.0 million in restructuring and impairment charges. Operating income in our North America operating segment for the nine months ended September 30, 2016 was negatively impacted by $24.5 million of expense related to the liquidation of one of our wholesale customers.

Operating income in our EMEA operating segment ~~increased $5.6~~decreased $5.3 millionto ~~$14.0~~a $3.6 million operating loss for the ~~nine~~three months ended ~~September 30, 2017~~March 31, 2018 from ~~$8.3~~$1.6 million of operating income for the same period in ~~2016~~2017 primarily due ~~sales growth discussed above, which was partially~~to $8.3 million in restructuring and impairment charges, offset by ~~costs related to a distributor termination.~~the increases in net sales discussed above.

Operating income in our Asia-Pacific operating segment increased $~~14.7~~1.6 millionto ~~$69.1~~$21.2 million for the ~~nine~~three months ended ~~September 30, 2017~~March 31, 2018 from ~~$54.4~~$19.6 million for the same period in ~~2016~~2017 primarily due to the sales growth discussed above. This increase was partially offset by investments in our direct to consumer ~~business and entry into new territories.~~business.

Operating loss in our Latin America operating segment decreased ~~$1.6~~$2.0 million to ~~$26.2~~$5.9 million for the ~~nine~~three months ended ~~September 30, 2017~~March 31, 2018 from ~~$27.8~~$7.9 million for the same period in ~~2016~~2017 primarily due to the increases in net sales ~~growth~~ discussed above, partially offset by ~~$6.5~~$2.7 million in restructuring and impairment charges.

Operating ~~loss~~income in our Connected Fitness segment ~~increased $23.5~~decreased $12.7 million to ~~$56.1~~income of $3.1 million for the ~~nine~~three months ended ~~September 30, 2017~~March 31, 2018 from ~~$32.5~~a loss $9.6 million for the same period in ~~2016~~2017 primarily due to ~~$47.8 million~~lower depreciation and amortization costs from assets that were impaired as a part of the 2017 restructuring plan and the increase in ~~restructuring and impairment charges.~~revenue discussed above.

Seasonality

Historically, we have recognized a majority of our net revenues and a significant portion of our income from operations in the last two quarters of the year, driven primarily by increased sales volume of our products during the fall selling season, including our higher priced cold weather products, along with a larger proportion of higher margin direct to consumer sales. The level of our working capital generally reflects the seasonality and growth in our business.

Financial Position, Capital Resources and Liquidity

Our cash requirements have principally been for working capital and capital expenditures. We fund our working capital, primarily inventory, and capital investments from cash flows from operating activities, cash and cash equivalents on hand and borrowings available under our credit and long term debt facilities. Our working capital requirements generally reflect the seasonality and growth in our business as we recognize the majority of our net revenues in the last two quarters of the year. Our capital investments have included expanding our in-store fixture and branded concept shop program, improvements and expansion of our distribution and corporate facilities to support our growth, leasehold improvements to our brand and factory house stores, and investment and improvements in information technology systems.

Our inventory strategy is focused on continuing to meet consumer demand while improving our inventory efficiency over the long term by putting systems and processes in place to improve our inventory management. These systems and processes are designed to improve our forecasting and supply planning capabilities. In addition to systems and processes, key areas of focus that we believe will enhance inventory performance are added discipline around the purchasing of product, production lead time reduction, and better planning and execution in selling of excess inventory through our factory house stores and other liquidation channels.

We believe our cash and cash equivalents on hand, cash from operations, our ability to access the debt capital markets and borrowings available to us under our credit agreement and other financing instruments are adequate to

meet our liquidity needs and capital expenditure requirements for at least the next twelve months. As of ~~September 30, 2017,~~March 31, 2018, we had ~~$1.0~~$1.1 billion of remaining availability under our revolving credit facility. Although we believe we have adequate sources of liquidity over the long term, an economic recession or a slow recovery could adversely affect our business and liquidity. In addition, instability in or tightening of the capital markets could adversely affect our ability to obtain additional capital to grow our business on terms acceptable to us or at all.

Cash Flows

The following table presents the major components of net cash flows provided by and used in operating, investing and financing activities for the periods presented:


	Nine Months Ended September 30,						Three Months Ended March 31,
(In thousands)	2017			2016			2018			2017
Net cash provided by (used in):
Operating activities	$	(29,193	)	$	(36,033	)	$	22,024		$	(32,552	)
Investing activities	(227,572		)	(316,042		)	(55,930		)	(91,790		)
Financing activities	256,881			402,273			3,799			43,558
Effect of exchange rate changes on cash and cash equivalents	7,416			(96		)	2,157			3,452
Net increase in cash and cash equivalents	$	7,532		$	50,102
Net decrease in cash and cash equivalents							$	(27,950	)	$	(77,332	)

Operating Activities

Operating activities consist primarily of net income adjusted for certain non-cash items. Adjustments to net income for non-cash items include depreciation and amortization, unrealized foreign currency exchange rate gains and losses, losses on disposals of property and equipment, impairment charges, stock-based compensation, excess tax benefits from stock-based compensation arrangements, deferred income taxes and changes in reserves and allowances. In addition, operating cash flows include the effect of changes in operating assets and liabilities, principally inventories, accounts receivable, income taxes payable and receivable, prepaid expenses and other assets, accounts payable and accrued expenses.

Cash provided by operating activities increased $54.6 million to $22.0 million for the three months ended March 31, 2018 from $32.6 million of cash used in operating activities ~~decreased $6.8 million to $29.2 million for the nine months ended September 30, 2017 from $36.0 million~~ during the same period in ~~2016.~~2017. The ~~decrease~~increase in cash ~~used in~~provided by operating activities was due to a decrease in net cash outflows from operating assets and liabilities of ~~$42.7~~$331.6 million offset by an ~~decrease~~increase in net income adjusted for non-cash items of ~~$35.9 million. The decrease in cash outflows related to changes in operating assets and liabilities period over period was primarily driven by:~~

an increase in the change in accounts receivable of $204.1 million in the current period compared to the prior period, primarily due to the timing of cash collections from new customers; partially offset by

~~a decrease in income taxes payable and receivable of $127.2 million and a decrease in inventories of $57.2~~$277.0 million.

Investing Activities

Cash used in investing activities decreased ~~$88.4~~$35.9 million to ~~$227.6~~$55.9 million for the ~~nine~~three months ended ~~September 30, 2017~~March 31, 2018 from ~~$316.0~~$91.8 million for the same period in ~~2016,~~2017, primarily due to lower capital expenditures.

Capital expenditures for the full year ~~2017~~2018 are expected to be approximately ~~$300.0~~$225.0 million, comprised primarily of investments in our ~~distribution centers~~retail stores and ~~retail stores.~~global wholesale fixtures.

Financing Activities

Cash provided by financing activities decreased $~~145.4~~39.8 million to ~~$256.9~~$3.8 million for the ~~nine~~three months ended ~~September 30, 2017~~March 31, 2018 from ~~$402.3~~$43.6 million for the same period in ~~2016.~~2017. This decrease was primarily due to lower borrowings on our revolving credit facility.

Capital Resources

Credit Facility

We are party to a credit agreement that provides revolving credit commitments for up to $1.25 billion of borrowings, as well as term loan commitments, in each case maturing in January 2021. As of ~~September 30, 2017,~~March 31, 2018, there was ~~$270.0~~$135.0 million outstanding under the revolving credit facility and ~~$167.5~~$155.0 million of term loan borrowings outstanding.

At our request and the lender's consent, revolving and or term loan borrowings may be increased by up to $300.0 million in aggregate, subject to certain conditions as set forth in the credit agreement, as amended. Incremental borrowings are uncommitted and the availability thereof will depend on market conditions at the time we seek to incur such borrowings.

The credit agreement contains negative covenants that, subject to significant exceptions, limit our ability to, among other things, incur additional indebtedness, make restricted payments, pledge our assets as security, make investments, loans, advances, guarantees and acquisitions, undergo fundamental changes and enter into transactions with affiliates. We are also required to maintain a ratio of consolidated EBITDA, as defined in the credit agreement, to consolidated interest expense of not less than 3.50 to 1.00 and we are not permitted to allow the ratio of consolidated total indebtedness to consolidated EBITDA to be greater than 3.25 to 1.00 ("consolidated leverage ratio"). ~~The method of calculating these ratios is set forth in our~~In February 2018, we amended the credit agreement to amend the definition of consolidated EBITDA, and ~~differs from how rating agencies or other companies~~to provide that ourtrailing four-quarter consolidated leverage ratio may ~~calculate similar measures. As of~~not exceed 3.75 to 1.00 for the four quarters ending June 30, 2018, and 4.00 to 1.00 for the four quarters ending September 30, ~~2017,~~3018. Beginning with the four quarters ending December 31, 2018 and thereafter, the consolidated leverage ratio requirement will return to 3.25 to 1.00.As of March 31, 2018, we were in compliance with these ratios. In addition, the credit agreement contains events of default that are customary for a facility of this nature, and includes a cross default provision whereby an event of default under other material indebtedness, as defined in the credit agreement, will be considered an event of default under the credit agreement.

Borrowings under the credit agreement bear interest at a rate per annum equal to, at our option, either (a) an alternate base rate, or (b) a rate based on the rates applicable for deposits in the interbank market for U.S. Dollars or the applicable currency in which the loans are made (“adjusted LIBOR”), plus in each case an applicable margin. The applicable margin for loans will be adjusted by reference to a grid (the “Pricing Grid”) based on the consolidated leverage ratio and ranges between 1.00% to 1.25% for adjusted LIBOR loans and 0.00% to 0.25% for alternate base rate loans. The weighted average interest rates under the outstanding term loans and revolving credit facility borrowings were ~~2.4%~~2.8% and ~~2.2%~~1.9% during the ~~nine~~three months ended ~~September 30,~~March 31, 2018 and 2017, ~~and 2016,~~ respectively. We pay a commitment fee on the average daily unused amount of the revolving credit facility and certain fees with respect to letters of credit. As of ~~September 30, 2017,~~March 31, 2018, the commitment fee was 15.0 basis points.

3.250% Senior Notes

In June 2016, we issued $600.0 million aggregate principal amount of 3.250% senior unsecured notes due June 15, 2026 (the “Notes”). The proceeds were used to pay down amounts outstanding under the revolving credit facility. Interest is payable semi-annually on June 15 and December 15 beginning December 15, 2016. Prior to March

15, 2026 (three months prior to the maturity date of the Notes), we may redeem some or all of the Notes at any time or from time to time at a redemption price equal to the greater of 100% of the principal amount of the Notes to be redeemed or a “make-whole” amount applicable to such Notes as described in the indenture governing the Notes, plus accrued and unpaid interest to, but excluding, the redemption date. On or after March 15, 2026 (three months prior to the maturity date of the Notes), we may redeem some or all of the Notes at any time or from time to time at a redemption price equal to 100% of the principal amount of the Notes to be redeemed, plus accrued and unpaid interest to, but excluding, the redemption date.

The indenture governing the Notes contains covenants, including limitations that restrict our ability and the ability of certain of our subsidiaries to create or incur secured indebtedness and enter into sale and leaseback transactions and our ability to consolidate, merge or transfer all or substantially all of our properties or assets to another person, in each case subject to material exceptions described in the indenture.

Other Long Term Debt

In December 2012, we entered into a $50.0 million recourse loan collateralized by the land, buildings and tenant improvements comprising our corporate headquarters. The loan has a seven year term and maturity date of December 2019. The loan bears interest at one month LIBOR plus a margin of 1.50%, and allows for prepayment without penalty. The loan includes covenants and events of default substantially consistent with our credit agreement discussed above. The loan also requires prior approval of the lender for certain matters related to the property, including transfers of any interest in the property. As of ~~September 30, 2017,~~March 31, 2018, December 31, ~~2016~~2017 and ~~September 30, 2016,~~March 31, 2017, the outstanding balance on the loan was ~~$40.5~~$39.5 million, ~~$42.0~~$40.0 million and ~~$42.5~~$41.5 million, respectively. The weighted average interest rate on the loan was ~~2.7%~~3.1% and ~~2.5%~~2.3% for the three ~~and nine~~ months ended ~~September 30,~~March 31, 2018and 2017, respectively.

We monitor the financial health and stability of our lenders under the credit and other long term debt facilities, however during any period of significant instability in the credit markets, lenders could be negatively impacted in their ability to perform under these facilities.

Contractual Commitments and Contingencies

Other than the borrowings and repayments disclosed above in the "Capital Resources" section and changes which occur in the normal course of business, there were no significant changes to the contractual obligations reported in our ~~2016~~2017 Form 10-K as updated in our Form 10-Q for the quarter ended ~~September 30, 2017.~~March 31, 2018.

Critical Accounting Policies and Estimates

Our consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America. To prepare these financial statements, we must make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, as well as the disclosures of contingent assets and liabilities. Actual results could be significantly different from these estimates. We believe the following addresses the critical accounting policies that are necessary to understand and evaluate our reported financial results.

Our significant accounting policies are described in Note 2 of the audited consolidated financial statements included in our ~~2016~~2017 Form 10-K. The SEC suggests companies provide additional disclosure on those accounting policies considered most critical. The SEC considers an accounting policy to be critical if it is important to our financial condition and results of operations and requires significant judgments and estimates on the part of management in its application. Our estimates are often based on complex judgments, probabilities and assumptions that management believes to be reasonable, but that are inherently uncertain and unpredictable. It is also possible that other professionals, applying reasonable judgment to the same facts and circumstances, could develop and support a range of alternative estimated amounts. For a complete discussion of our critical accounting policies, see the “Critical Accounting Policies” section of the MD&A in our ~~2016~~2017 Form 10-K. ~~There~~Other than adoption of recent accounting standards as discussed in Note 2 to the notes to our consolidated financial statements, there were no significant changes to our critical accounting policies during the ~~nine~~three months ended ~~September 30, 2017.~~March 31, 2018.

Recently Issued Accounting Standards

Refer to Note 2 to the notes to our consolidated financial statements included in this Form 10-Q for our assessment of recently issued accounting standards.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

There have been no significant changes to our market risk since December 31, ~~2016.~~2017. For a discussion of our exposure to market risk, refer to our Annual Report on Form 10-K for the year ended December 31, ~~2016.~~2017.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management has evaluated, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by this report. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures are effective in ensuring that information required to be disclosed in our Exchange Act reports is (1) recorded, processed, summarized and reported in a timely manner and (2) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Controls

In 2015, we began the process of implementing a global operating and financial reporting information technology system, SAP Fashion Management Solution ("FMS"), as part of a multi-year plan to integrate and upgrade our systems and processes. The first phase of this implementation became operational on July 5, 2017, in our North America, EMEA, and Connected Fitness operations. We believe the implementation of the systems and related changes to internal controls will enhance our internal controls over financial reporting. We also believe the necessary steps have been taken to monitor and maintain appropriate internal control over financial reporting during this period of change and will continue to evaluate the operating effectiveness of related key controls during subsequent periods.

We are currently in the process of developing an implementation strategy and roll-out plan for FMS in our Asia-Pacific and Latin America operations over the next several years.

As the phased implementation of this system occurs, we will experience certain changes to our processes and procedures which, in turn, result in changes to our internal control over financial reporting. While we expect FMS to strengthen our internal financial controls by automating certain manual processes and standardizing business processes and reporting across our organization, management will continue to evaluate and monitor our internal controls as each of the affected areas evolve. For a discussion of risks related to the implementation of new systems, see Item 1A - "Risk Factors - Risks Related to Our Business - Risks and uncertainties associated with the implementation of information systems may negatively impact our business" in our Annual Report on Form 10-K for the year ended December 31, ~~2016.~~2017.

There have been no other changes in our internal control over financial reporting as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) during the most recent fiscal quarter that has materially affected, or that is reasonably likely to materially affect our internal control over financial reporting.

PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

From time to time, we are involved in litigation and other proceedings, including matters related to commercial and intellectual property, as well as trade, regulatory and other claims related to our business. See Note 5 to our Consolidated Financial Statements for information on certain legal proceedings, which is incorporated by reference herein.

ITEM 1A. RISK FACTORS

In addition to the other information in this Quarterly Report on Form 10-Q, you should carefully consider the Risk Factors included in our Annual Report on Form 10-K filed with the Securities and Exchange Commission for the year ended December 31, ~~2016.~~2017. The Company is supplementing those risk factors by adding the Risk Factor set forth below.

~~Our restructuring plan may not be successful, or~~During the first quarter of 2018, we ~~may not fully realize the expected benefits of~~discovered a data security issue related to our ~~restructuring plan or other operating or cost-saving initiatives.~~Connected Fitness business.

During the ~~third~~first quarter of ~~2017,~~2018, an unauthorized third party acquired data associated with our Connected Fitness users’ accounts for our MyFitnessPal application and website. Our investigation is ongoing, but indicates that approximately 150 million user accounts were affected by this issue. The investigation indicates that the affected information included usernames, email addresses, and hashed passwords - the majority with the hashing function called bcrypt used to secure passwords. As a result of this incident, we ~~announced~~may face a ~~restructuring plan designed to more closely align~~number of legal claims by users of MyFitnessPal or investigations by government regulators and agencies. While we believe our insurance will cover the material costs of any such matters, our expenses or losses associated with this data incident may exceed our expectations which may negatively impact our financial resources against the critical priorities of our business. This plan included a reduction in our global workforce, as well as other initiatives to improve operational efficiencies. Restructuring plans present significant potential risks that may impair our ability to achieve anticipated operating improvements and/or cost reductions. These risks include, among others, higher than anticipated costs in implementing our restructuring plans, management distraction from ongoing business activities, damage to our reputation and brand image and workforce attrition beyond planned reductions. If we are unable to successfully implement and manage our restructuring plans, we may not achieve our targeted operational improvements and efficiencies, including planned cost reductions. This could adversely impact our operating results and financial condition, and our future results of operations.results. In addition, ~~if we fail to achieve targeted operating improvements and/or cost reductions,~~ we may be required to ~~implement~~incur additional ~~restructuring-related activities, which may be dilutive~~expense to further enhance our data security infrastructure. We continue to undertake efforts to prevent any further unauthorized access to our ~~earnings in~~systems, however we cannot assure that further incidents will not occur. Furthermore, this data incident generated and may continue to generate negative publicity, and may negatively impact our brand image and reputation, particularly within our Connected Fitness business. This could cause the ~~short term.~~

size of our Connected Fitness community to decline and could negatively impact the results of operations for our Connected Fitness segment.

ITEM 6. EXHIBITS



Exhibit No.

10.01	Employee Confidentiality, Non-Competition and Non-Solicitation Agreement by and between Patrik Frisk and the Company

10.02	Employee Confidentiality, Non-Competition and Non-Solicitation Agreement by and between Paul Fipps and the Company

31.01	Section 302 Chief Executive Officer Certification

31.02	Section 302 Chief Financial Officer Certification

32.01	Section 906 Chief Executive Officer Certification

32.02	Section 906 Chief Financial Officer Certification

101.INS	XBRL Instance Document

101.SCH	XBRL Taxonomy Extension Schema Document

101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF	XBRL Taxonomy Extension Definition Linkbase Document

101.LAB	XBRL Taxonomy Extension Label Linkbase Document

101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



	UNDER ARMOUR, INC.

	By:	/s/ DAVID E. BERGMAN
		David E. Bergman
		Chief Financial Officer

Date: ~~November 8, 2017~~May 9, 2018



	Three Months Ended September 30,				Nine Months Ended September 30,
(In thousands, except per share amounts)	2017		2016		2017		2016
Numerator
Net income	$	54,242	$	128,225	$	39,660	$	153,748
Adjustment payment to Class C capital stockholders	—		—		—		59,000
Net income available to all stockholders	$	54,242	$	128,225	$	39,660	$	94,748
Denominator
Weighted average common shares outstanding Class A and B	219,491		218,074		219,125		217,535
Effect of dilutive securities Class A and B	3,357		4,041		3,746		4,174
Weighted average common shares and dilutive securities outstanding Class A and B	222,848		222,115		222,871		221,709

Weighted average common shares outstanding Class C	221,784		219,756		221,235		218,147
Effect of dilutive securities Class C	3,807		3,982		4,155		4,154
Weighted average common shares and dilutive securities outstanding Class C	225,591		223,738		225,390		222,301

Basic net income per share of Class A and B common stock	$	0.12	$	0.29	$	0.09	$	0.22
Basic net income per share of Class C common stock	$	0.12	$	0.29	$	0.09	$	0.49
Diluted net income per share of Class A and B common stock	$	0.12	$	0.29	$	0.09	$	0.21
Diluted net income per share of Class C common stock	$	0.12	$	0.29	$	0.09	$	0.48