UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

___________________________________________

FORM 10-Q


☒			QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September ~~24, 2020~~30, 2021


☐			TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to .

Commission file number: 001-33296

NATIONAL CINEMEDIA, INC.

(Exact name of registrant as specified in its charter)

Delaware

20-5665602

(State or Other Jurisdiction of
Incorporation or Organization)

(I.R.S. Employer
Identification No.)

6300 S. Syracuse Way, Suite 300

Centennial

Colorado

80111

(Address of Principal Executive Offices)

(Zip Code)

Registrant’s telephone number, including area code: (303) 792-3600

Securities registered pursuant to Section 12(b) of the Act:


Common Stock, par value $0.01 per share	NCMI	The Nasdaq Stock Market LLC
(Title of each class)	(Trading symbol)	(Name of each exchange on which registered)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒x No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer

☐

Accelerated filer

x☒

Non-accelerated filer

☐

Smaller reporting company

☐☒

Emerging growth company

☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No x☒

As of ~~October 29, 2020, 79,580,626~~November 3, 2021, 80,546,260 shares of the registrant’s common stock (including unvested restricted shares), par value of $0.01 per share, were outstanding.

TABLE OF CONTENTS


		Page

	PART I

Item 1.	Unaudited Financial Statements	1
	Unaudited Condensed Consolidated Balance Sheets	1
	Unaudited Condensed Consolidated Statements of Income and Comprehensive Income	2
	Unaudited Condensed Consolidated Statements of Cash Flows	3
	Unaudited Condensed Consolidated Statements of Equity/(Deficit)	5
	Notes to Unaudited Condensed Consolidated Financial Statements	6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	22
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	3835
Item 4.	Controls and Procedures	3836

	PART II

Item 1.	Legal Proceedings	3836
Item 1A.	Risk Factors	3836
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	4037
Item 3.	Defaults Upon Senior Securities	4037
Item 4.	Mine Safety Disclosures	4037
Item 5.	Other Information	4037
Item 6.	Exhibits	4137

Signatures		4238

PART I

Item 1. Financial Statements

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED BALANCE SHEETS

(In millions, except share and per share data)

(UNAUDITED)


		As of					As of
		September 24, 2020		December 26, 2019			September 30, 2021		December 31, 2020
ASSETS	ASSETS					ASSETS
CURRENT ASSETS:	CURRENT ASSETS:					CURRENT ASSETS:
Cash and cash equivalents	Cash and cash equivalents	$	217.7	$	55.9	Cash and cash equivalents	$	110.1	$	180.3
Short-term marketable securities	Short-term marketable securities	1.3		17.5		Short-term marketable securities	—		0.3
Receivables, net of allowance of $2.4 and $6.2, respectively		10.8		170.8
Amounts due from founding members, net		0		6.6
Prepaid expenses and other current assets		3.6		3.5
Receivables, net of allowance of $1.7 and $2.3, respectively						Receivables, net of allowance of $1.7 and $2.3, respectively	28.5		16.2

Other current assets and prepaid expenses						Other current assets and prepaid expenses	15.0		3.1
Total current assets	Total current assets	233.4		254.3		Total current assets	153.6		199.9
NON-CURRENT ASSETS:	NON-CURRENT ASSETS:					NON-CURRENT ASSETS:
Property and equipment, net of accumulated depreciation of $77.3 and $70.7, respectively		28.3		33.2
Intangible assets, net of accumulated amortization of $217.1 and $198.9, respectively		634.4		643.7
Deferred tax assets, net of valuation allowance of $72.7 and $81.6, respectively		170.1		162.1
Other investments		0.9		1.0
Property and equipment, net of accumulated depreciation of $59.2 and $77.7, respectively						Property and equipment, net of accumulated depreciation of $59.2 and $77.7, respectively	21.8		27.5
Intangible assets, net of accumulated amortization of $241.5 and $223.0, respectively						Intangible assets, net of accumulated amortization of $241.5 and $223.0, respectively	613.9		627.8
Deferred tax assets, net of valuation allowance of $226.2 and $212.0, respectively						Deferred tax assets, net of valuation allowance of $226.2 and $212.0, respectively	—		—
Long-term marketable securities	Long-term marketable securities	1.7		7.5		Long-term marketable securities	1.2		1.2
Debt issuance costs, net	Debt issuance costs, net	3.6		3.9		Debt issuance costs, net	3.4		3.3
Other assets	Other assets	25.4		24.3		Other assets	26.2		26.5
Total non-current assets	Total non-current assets	864.4		875.7		Total non-current assets	666.5		686.3
TOTAL ASSETS	TOTAL ASSETS	$	1,097.8	$	1,130.0	TOTAL ASSETS	$	820.1	$	886.2
LIABILITIES AND EQUITY/(DEFICIT)	LIABILITIES AND EQUITY/(DEFICIT)					LIABILITIES AND EQUITY/(DEFICIT)
CURRENT LIABILITIES:	CURRENT LIABILITIES:					CURRENT LIABILITIES:
Amounts due to founding members, net	Amounts due to founding members, net	$	1.6	$	36.8	Amounts due to founding members, net	$	4.0	$	2.0
Payable to founding members under tax receivable agreement (including payables to related parties of $1.0 and $10.3, respectively)		1.4		14.2
Payable to founding members under tax receivable agreement (including payables to related parties of $0.0 and $0.6, respectively)						Payable to founding members under tax receivable agreement (including payables to related parties of $0.0 and $0.6, respectively)	—		0.9
Accrued expenses	Accrued expenses	21.4		22.1		Accrued expenses	17.5		19.0
Accrued payroll and related expenses	Accrued payroll and related expenses	5.1		13.8		Accrued payroll and related expenses	8.5		4.8
Accounts payable	Accounts payable	9.4		20.7		Accounts payable	15.1		13.7
Deferred revenue	Deferred revenue	7.0		7.6		Deferred revenue	11.1		5.1
Short-term debt	Short-term debt	2.7		2.7		Short-term debt	3.2		2.7
Other current liabilities	Other current liabilities	1.8		1.6		Other current liabilities	2.0		1.8
Total current liabilities	Total current liabilities	50.4		119.5		Total current liabilities	61.4		50.0
NON-CURRENT LIABILITIES:	NON-CURRENT LIABILITIES:					NON-CURRENT LIABILITIES:
Long-term debt, net of debt issuance costs of $8.4 and $9.0, respectively		1,050.5		923.9
Payable to founding members under tax receivable agreement (including payables to related parties of $133.6 and $133.5, respectively)		184.1		183.8
Long-term debt, net of debt issuance costs of $11.2 and $8.0, respectively						Long-term debt, net of debt issuance costs of $11.2 and $8.0, respectively	1,093.6		1,049.6
Payable to founding members under tax receivable agreement (including payables to related parties of $21.3 and $23.7, respectively)						Payable to founding members under tax receivable agreement (including payables to related parties of $21.3 and $23.7, respectively)	29.3		32.6
Other liabilities	Other liabilities	23.2		24.0		Other liabilities	21.0		22.6
Total non-current liabilities	Total non-current liabilities	1,257.8		1,131.7		Total non-current liabilities	1,143.9		1,104.8
Total liabilities	Total liabilities	1,308.2		1,251.2		Total liabilities	1,205.3		1,154.8
COMMITMENTS AND CONTINGENCIES (NOTE 8)	COMMITMENTS AND CONTINGENCIES (NOTE 8)					COMMITMENTS AND CONTINGENCIES (NOTE 8)
EQUITY/(DEFICIT):	EQUITY/(DEFICIT):					EQUITY/(DEFICIT):
NCM, Inc. Stockholders’ Equity/(Deficit):	NCM, Inc. Stockholders’ Equity/(Deficit):					NCM, Inc. Stockholders’ Equity/(Deficit):
Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively	Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively	0		0		Preferred stock, $0.01 par value; 10,000,000 shares authorized, none issued and outstanding, respectively	—		—
Common stock, $0.01 par value; 175,000,000 shares authorized, 78,037,611 and 77,568,986 issued and outstanding, respectively		0.8		0.8
Common stock, $0.01 par value; 175,000,000 shares authorized, 80,417,510 and 78,040,818 issued and outstanding, respectively						Common stock, $0.01 par value; 175,000,000 shares authorized, 80,417,510 and 78,040,818 issued and outstanding, respectively	0.8		0.8
Additional paid in capital/(deficit)	Additional paid in capital/(deficit)	(208.4)		(209.2)		Additional paid in capital/(deficit)	(196.6)		(207.5)
Retained earnings (distributions in excess of earnings)	Retained earnings (distributions in excess of earnings)	(225.6)		(171.1)		Retained earnings (distributions in excess of earnings)	(336.7)		(266.4)
Total NCM, Inc. stockholders’ equity/(deficit)	Total NCM, Inc. stockholders’ equity/(deficit)	(433.2)		(379.5)		Total NCM, Inc. stockholders’ equity/(deficit)	(532.5)		(473.1)
Noncontrolling interests	Noncontrolling interests	222.8		258.3		Noncontrolling interests	147.3		204.5
Total equity/(deficit)	Total equity/(deficit)	(210.4)		(121.2)		Total equity/(deficit)	(385.2)		(268.6)
TOTAL LIABILITIES AND EQUITY/(DEFICIT)	TOTAL LIABILITIES AND EQUITY/(DEFICIT)	$	1,097.8	$	1,130.0	TOTAL LIABILITIES AND EQUITY/(DEFICIT)	$	820.1	$	886.2

See accompanying notes to the unaudited Condensed Consolidated Financial Statements.

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME

(In millions, except share and per share data)

(UNAUDITED)


		Three Months Ended				Nine Months Ended					Three Months Ended				Nine Months Ended
		September 24, 2020		September 26, 2019		September 24, 2020		September 26, 2019			September 30, 2021		September 24, 2020		September 30, 2021		September 24, 2020
REVENUE (including revenue from related parties of $0.2, $5.7, $4.5 and $17.5, respectively)		$	6.0	$	110.5	$	74.7	$	297.6
REVENUE (including revenue from related parties of $2.7, $0.2, $4.7 and $4.5, respectively)										REVENUE (including revenue from related parties of $2.7, $0.2, $4.7 and $4.5, respectively)	$	31.7	$	6.0	$	51.1	$	74.7
OPERATING EXPENSES:	OPERATING EXPENSES:									OPERATING EXPENSES:
Advertising operating costs	Advertising operating costs	1.1		9.6		8.4		26.8		Advertising operating costs	5.2		1.1		9.9		8.4
Network costs	Network costs	1.8		3.2		6.3		10.1		Network costs	2.0		1.8		5.7		6.3
Theater access fees and revenue share to founding members (including fees to related parties of $1.0, $13.5, $13.6 and $40.9, respectively)		1.8		20.1		19.5		60.8
Theater access fees and revenue share to founding members (including fees to related parties of $11.4, $1.0, $19.8 and $13.6, respectively)										Theater access fees and revenue share to founding members (including fees to related parties of $11.4, $1.0, $19.8 and $13.6, respectively)	16.7		1.8		31.0		19.5
Selling and marketing costs	Selling and marketing costs	7.5		17.0		28.1		48.4		Selling and marketing costs	8.2		7.5		24.8		28.1
Administrative and other costs	Administrative and other costs	5.8		10.4		23.0		32.2		Administrative and other costs	9.6		5.8		29.4		23.0
Impairment of long-lived assets	Impairment of long-lived assets	0		0		1.7		0		Impairment of long-lived assets	—		—		—		1.7
Depreciation expense	Depreciation expense	3.1		3.4		9.5		10.0		Depreciation expense	2.5		3.1		8.4		9.5
Amortization of intangibles recorded for network theater screen leases	Amortization of intangibles recorded for network theater screen leases	6.2		6.8		18.4		20.7		Amortization of intangibles recorded for network theater screen leases	6.2		6.2		18.5		18.4
Total	Total	27.3		70.5		114.9		209.0		Total	50.4		27.3		127.7		114.9
OPERATING (LOSS) INCOME		(21.3)		40.0		(40.2)		88.6
OPERATING LOSS										OPERATING LOSS	(18.7)		(21.3)		(76.6)		(40.2)
NON-OPERATING EXPENSES:	NON-OPERATING EXPENSES:									NON-OPERATING EXPENSES:
Interest on borrowings	Interest on borrowings	13.7		13.8		40.9		42.4		Interest on borrowings	16.6		13.7		48.2		40.9
Interest income	Interest income	(0.1)		(0.4)		(0.6)		(1.4)		Interest income	—		(0.1)		(0.1)		(0.6)
Loss (gain) on modification and retirement of debt, net		0		0		0.3		(0.3)
(Gain) loss on re-measurement of the payable to founding members under the tax receivable agreement		(1.0)		(0.5)		(0.7)		1.0
Other non-operating expense (income)		0.1		0		0.1		(0.3)
Loss on modification and retirement of debt, net										Loss on modification and retirement of debt, net	—		—		0.8		0.3
Gain on re-measurement of the payable to founding members under the tax receivable agreement										Gain on re-measurement of the payable to founding members under the tax receivable agreement	(1.8)		(1.0)		(3.2)		(0.7)
Other non-operating expense										Other non-operating expense	—		0.1		0.1		0.1
Total	Total	12.7		12.9		40.0		41.4		Total	14.8		12.7		45.8		40.0
(LOSS) INCOME BEFORE INCOME TAXES		(34.0)		27.1		(80.2)		47.2
Income tax (benefit) expense		(3.1)		4.3		(7.7)		6.0
CONSOLIDATED NET (LOSS) INCOME		(30.9)		22.8		(72.5)		41.2
Less: Net (loss) income attributable to noncontrolling interests		(18.2)		13.6		(42.3)		24.2
NET (LOSS) INCOME ATTRIBUTABLE TO NCM, INC.		$	(12.7)	$	9.2	$	(30.2)	$	17.0
COMPREHENSIVE (LOSS) INCOME ATTRIBUTABLE TO NCM, INC.		$	(12.7)	$	9.2	$	(30.2)	$	17.0
LOSS BEFORE INCOME TAXES										LOSS BEFORE INCOME TAXES	(33.5)		(34.0)		(122.4)		(80.2)
Income tax benefit										Income tax benefit	—		(3.1)		—		(7.7)
CONSOLIDATED NET LOSS										CONSOLIDATED NET LOSS	(33.5)		(30.9)		(122.4)		(72.5)
Less: Net loss attributable to noncontrolling interests										Less: Net loss attributable to noncontrolling interests	(18.3)		(18.2)		(65.1)		(42.3)
NET LOSS ATTRIBUTABLE TO NCM, INC.										NET LOSS ATTRIBUTABLE TO NCM, INC.	$	(15.2)	$	(12.7)	$	(57.3)	$	(30.2)
COMPREHENSIVE LOSS ATTRIBUTABLE TO NCM, INC.										COMPREHENSIVE LOSS ATTRIBUTABLE TO NCM, INC.	$	(15.2)	$	(12.7)	$	(57.3)	$	(30.2)

NET (LOSS) INCOME PER NCM, INC. COMMON SHARE:
NET LOSS PER NCM, INC. COMMON SHARE:										NET LOSS PER NCM, INC. COMMON SHARE:
Basic	Basic	$	(0.16)	$	0.12	$	(0.39)	$	0.22	Basic	$	(0.19)	$	(0.16)	$	(0.72)	$	(0.39)
Diluted	Diluted	$	(0.16)	$	0.12	$	(0.39)	$	0.22	Diluted	$	(0.19)	$	(0.16)	$	(0.72)	$	(0.39)
WEIGHTED AVERAGE SHARES OUTSTANDING:	WEIGHTED AVERAGE SHARES OUTSTANDING:									WEIGHTED AVERAGE SHARES OUTSTANDING:
Basic	Basic	78,016,737		77,356,833		77,925,552		77,293,234		Basic	80,359,723		78,016,737		79,652,152		77,925,552
Diluted	Diluted	78,016,737		77,883,571		77,925,552		77,687,393		Diluted	80,359,723		78,016,737		79,652,152		77,925,552

See accompanying notes to the unaudited Condensed Consolidated Financial Statements.

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions) (UNAUDITED)


		Nine Months Ended					Nine Months Ended
		September 24, 2020		September 26, 2019			September 30, 2021		September 24, 2020
CASH FLOWS FROM OPERATING ACTIVITIES:	CASH FLOWS FROM OPERATING ACTIVITIES:					CASH FLOWS FROM OPERATING ACTIVITIES:
Consolidated net (loss) income		$	(72.5)	$	41.2
Adjustments to reconcile consolidated net (loss) income to net cash provided by operating activities:
Deferred income tax (benefit) expense		(7.7)		6.0
Consolidated net loss						Consolidated net loss	$	(122.4)	$	(72.5)
Adjustments to reconcile consolidated net loss to net cash (used in) provided by operating activities:						Adjustments to reconcile consolidated net loss to net cash (used in) provided by operating activities:
Deferred income tax benefit						Deferred income tax benefit	—		(7.7)
Depreciation expense	Depreciation expense	9.5		10.0		Depreciation expense	8.4		9.5
Amortization of intangibles recorded for network theater screen leases	Amortization of intangibles recorded for network theater screen leases	18.4		20.7		Amortization of intangibles recorded for network theater screen leases	18.5		18.4
Non-cash share-based compensation	Non-cash share-based compensation	1.1		4.2		Non-cash share-based compensation	6.5		1.1
Impairment of long-lived assets	Impairment of long-lived assets	1.7		0		Impairment of long-lived assets	—		1.7
Impairment on investment		0		2.0
Amortization of debt issuance costs	Amortization of debt issuance costs	1.9		1.9		Amortization of debt issuance costs	3.0		1.9
Loss (gain) on modification and retirement of debt, net		0.3		(0.3)
Non-cash (gain) loss on re-measurement of the payable to founding members under the tax receivable agreement		(0.7)		1.0
Loss on modification and retirement of debt, net						Loss on modification and retirement of debt, net	0.8		0.3
Non-cash gain on re-measurement of the payable to founding members under the tax receivable agreement						Non-cash gain on re-measurement of the payable to founding members under the tax receivable agreement	(3.2)		(0.7)
Other	Other	0		(0.9)		Other	0.3		—
Payments to third parties for extension of intangible assets		0		(0.6)
Proceeds from disposition of intangible assets by network affiliates		0		0.5
Founding member integration and other encumbered theater payments (including payments from related parties of $0.1 and $0.8, respectively)		9.7		16.3
Payment to the founding members under tax receivable agreement (including payments to related parties of $9.0 and $9.8, respectively)		(12.8)		(14.0)

Founding member integration and other encumbered theater payments (including payments from related parties of $0.0 and $0.1, respectively)						Founding member integration and other encumbered theater payments (including payments from related parties of $0.0 and $0.1, respectively)	0.3		9.7
Payment to the founding members under tax receivable agreement (including payments to related parties of $0.6 and $9.0, respectively)						Payment to the founding members under tax receivable agreement (including payments to related parties of $0.6 and $9.0, respectively)	(0.9)		(12.8)
Other cash flows from operating activities						Other cash flows from operating activities	(0.1)		—
Changes in operating assets and liabilities:	Changes in operating assets and liabilities:					Changes in operating assets and liabilities:
Receivables, net	Receivables, net	163.3		28.3		Receivables, net	(12.3)		163.3
Accounts payable and accrued expenses		(18.7)		(3.0)
Accounts payable and accrued expenses (including payments to related parties of $0.6 and $0.0, respectively)						Accounts payable and accrued expenses (including payments to related parties of $0.6 and $0.0, respectively)	4.8		(18.7)
Amounts due to/from founding members, net	Amounts due to/from founding members, net	(4.7)		(0.2)		Amounts due to/from founding members, net	2.0		(4.7)
Deferred revenue	Deferred revenue	(0.6)		3.1		Deferred revenue	6.0		(0.6)
Other, net	Other, net	(2.3)		(2.6)		Other, net	(4.2)		(2.3)
Net cash provided by operating activities		85.9		113.6
Net cash (used in) provided by operating activities						Net cash (used in) provided by operating activities	(92.5)		85.9
CASH FLOWS FROM INVESTING ACTIVITIES:	CASH FLOWS FROM INVESTING ACTIVITIES:					CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	Purchases of property and equipment	(6.6)		(9.8)		Purchases of property and equipment	(3.9)		(6.6)
Purchases of marketable securities	Purchases of marketable securities	(8.2)		(9.9)		Purchases of marketable securities	—		(8.2)
Proceeds from sale and maturities of marketable securities	Proceeds from sale and maturities of marketable securities	30.3		28.3		Proceeds from sale and maturities of marketable securities	0.3		30.3
Proceeds from notes receivable - founding members (including payments from related parties of $0.0 and $1.4, respectively)		0		1.4
Net cash provided by investing activities		15.5		10.0

Net cash (used in) provided by investing activities						Net cash (used in) provided by investing activities	(3.6)		15.5
CASH FLOWS FROM FINANCING ACTIVITIES:	CASH FLOWS FROM FINANCING ACTIVITIES:					CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of dividends	Payment of dividends	(26.5)		(40.4)		Payment of dividends	(12.9)		(26.5)
Proceeds from revolving credit facility	Proceeds from revolving credit facility	210.0		100.0		Proceeds from revolving credit facility	—		210.0
Repayments of revolving credit facility	Repayments of revolving credit facility	(82.0)		(121.0)		Repayments of revolving credit facility	—		(82.0)

Issuance of term loans						Issuance of term loans	50.0		—
Repayment of term loan facility	Repayment of term loan facility	(2.0)		(2.0)		Repayment of term loan facility	(2.3)		(2.0)
Repayment of Senior Notes due 2026		0		(4.6)
Payment of debt issuance costs	Payment of debt issuance costs	(1.3)		0		Payment of debt issuance costs	(7.2)		(1.3)
Distributions to founding members	Distributions to founding members	(36.8)		(49.4)		Distributions to founding members	—		(36.8)
Repurchase of stock for restricted stock tax withholding	Repurchase of stock for restricted stock tax withholding	(1.0)		(1.3)		Repurchase of stock for restricted stock tax withholding	(1.7)		(1.0)
Net cash provided by (used in) financing activities		60.4		(118.7)
Net cash provided by financing activities						Net cash provided by financing activities	25.9		60.4
CHANGE IN CASH AND CASH EQUIVALENTS:	CHANGE IN CASH AND CASH EQUIVALENTS:	161.8		4.9		CHANGE IN CASH AND CASH EQUIVALENTS:	(70.2)		161.8
Cash and cash equivalents at beginning of period	Cash and cash equivalents at beginning of period	55.9		41.4		Cash and cash equivalents at beginning of period	180.3		55.9
Cash and cash equivalents at end of period	Cash and cash equivalents at end of period	$	217.7	$	46.3	Cash and cash equivalents at end of period	$	110.1	$	217.7

See accompanying notes to the unaudited Condensed Consolidated Financial Statements.

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)

(In millions)

(UNAUDITED)


		Nine Months Ended					Nine Months Ended
		September 24, 2020		September 26, 2019			September 30, 2021		September 24, 2020
Supplemental disclosure of non-cash financing and investing activity:	Supplemental disclosure of non-cash financing and investing activity:					Supplemental disclosure of non-cash financing and investing activity:
Purchase of an intangible asset with NCM LLC equity	Purchase of an intangible asset with NCM LLC equity	$	10.5	$	7.6	Purchase of an intangible asset with NCM LLC equity	$	14.1	$	10.5
Accrued distributions to founding members (including accrued distributions to related parties of $0.0 and $22.4, respectively)		$	0	$	22.5
Accrued integration and other encumbered theater payments due from founding members		$	0	$	5.2

(Decrease) increase in dividend equivalent accrual not requiring cash in the period		$	(0.2)	$	0.8

Purchase of subsidiary equity with NCM, Inc. equity						Purchase of subsidiary equity with NCM, Inc. equity	$	6.6	$	—
Increase (decrease) in dividend equivalent accrual not requiring cash in the period						Increase (decrease) in dividend equivalent accrual not requiring cash in the period	$	1.0	$	(0.2)
Supplemental disclosure of cash flow information:	Supplemental disclosure of cash flow information:					Supplemental disclosure of cash flow information:
Cash paid for interest	Cash paid for interest	$	37.6	$	37.1	Cash paid for interest	$	42.3	$	37.6
Cash paid for income taxes, net of refunds		$	0.5	$	0.3
Cash (refunds) payments for income taxes						Cash (refunds) payments for income taxes	$	(0.1)	$	0.5

See accompanying notes to the unaudited Condensed Consolidated Financial Statements.

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED STATEMENTS OF EQUITY/(DEFICIT)

(In millions, except share and per share data)

(UNAUDITED)


				NCM, Inc.																		NCM, Inc.
							Additional Paid in Capital (Deficit)				Retained Earnings (Distribution in Excess of Earnings)					Noncontrolling Interest										Additional Paid in Capital (Deficit)			Retained Earnings (Distribution in Excess of Earnings)			Noncontrolling Interest
				Common Stock															Common Stock
		Consolidated		Shares	Amount										Consolidated					Shares			Amount
Balance—June 27, 2019		$	(110.5)	77,349,628	$	0.8			$	(211.9)			$	(172.6)						$	273.2
Distributions to founding members		(22.5)		—	—				—				—						(22.5)
Income tax and other impacts of NCM LLC ownership changes		0		—	—		0.1				—					(0.1)
Comprehensive income, net of tax		22.8		—	—		—				9.2					13.6
Share-based compensation issued		0		12,759	—		0				—					—
Share-based compensation expensed/capitalized		1.4		—	—		1.0				—					0.4
Cash dividends declared $0.17 per share		(13.5)		—	—		—				(13.5)					—
Balance—September 26, 2019		$	(122.3)	77,362,387	$	0.8	$	(210.8)			$	(176.9)				$	264.6
Balance—June 25, 2020																		Balance—June 25, 2020	$	(175.0)		78,000,338		$	0.8		$	(209.1)		$	(207.4)		$	240.7

Balance—June 25, 2020		$	(175.0)	78,000,338	$	0.8	$	(209.1)			$	(207.4)				$	240.7

Comprehensive loss, net of tax	Comprehensive loss, net of tax	(30.9)		—	—		—				(12.7)					(18.2)		Comprehensive loss, net of tax	(30.9)			—		—		—			(12.7)			(18.2)
Share-based compensation issued	Share-based compensation issued	0		37,273	—		0				—					—		Share-based compensation issued	—			37,273		—		—			—			—
Share-based compensation expensed/capitalized	Share-based compensation expensed/capitalized	1.0		—	—		0.7				—					0.3		Share-based compensation expensed/capitalized	1.0			—		—		0.7			—			0.3
Cash dividends declared $0.07 per share	Cash dividends declared $0.07 per share	(5.5)		—	—		—				(5.5)					—		Cash dividends declared $0.07 per share	(5.5)			—		—		—			(5.5)			—
Balance—September 24, 2020	Balance—September 24, 2020	$	(210.4)	78,037,611	$	0.8	$	(208.4)			$	(225.6)				$	222.8	Balance—September 24, 2020	$	(210.4)		78,037,611		$	0.8	$	(208.4)		$	(225.6)		$	222.8

Balance—July 1, 2021																		Balance—July 1, 2021	$	(349.0)		80,238,751		$	0.8	$	(197.6)		$	(317.4)		$	165.2

Income tax and other impacts of NCM LLC ownership changes																		Income tax and other impacts of NCM LLC ownership changes	0.1			—		—		0.3			—			(0.2)

Comprehensive loss, net of tax																		Comprehensive loss, net of tax	(33.5)			—		—		—			(15.2)			(18.3)
Share-based compensation issued																		Share-based compensation issued	(0.4)			178,759		—		(0.4)			—			—
Share-based compensation expensed/capitalized																		Share-based compensation expensed/capitalized	1.7			—		—		1.1			—			0.6
Cash dividends declared $0.05 per share																		Cash dividends declared $0.05 per share	(4.1)			—		—		—			(4.1)			—
Balance—September 30, 2021																		Balance—September 30, 2021	$	(385.2)		80,417,510		$	0.8	$	(196.6)		$	(336.7)		$	147.3

NCM, Inc.
Additional
Paid in Capital (Deficit) Retained
Earnings
(Distribution in Excess of Earnings) Noncontrolling Interest
Common Stock
Consolidated Shares Amount
Balance—December 27, 2018 $ (89.2) 76,976,398 $ 0.8 $ (215.2) $ (153.6) $ 278.8
Distributions to founding members (44.0) — — — — (44.0)
NCM LLC equity issued for purchase of intangible asset 7.6 — — 3.7 — 3.9
Income tax and other impacts of NCM LLC ownership changes (0.6) — — (1.2) — 0.6
Comprehensive income, net of tax 41.2 — — — 17.0 24.2
Share-based compensation issued (1.3) 385,989 — (1.3) — —��
Share-based compensation expensed/capitalized 4.3 — — 3.2 — 1.1
Cash dividends declared $0.51 per share (40.3) — — — (40.3) —
Balance—September 26, 2019 $ (122.3) 77,362,387 $ 0.8 $ (210.8) $ (176.9) $ 264.6
Balance—December 26, 2019 $ (121.2) 77,568,986 $ 0.8 $ (209.2) $ (171.1) $ 258.3
Cumulative-effect adjustment for adoption of ASU 2016-13, net of tax 2.9 — — — 1.2 1.7
Distributions to founding members (4.4) — — — — (4.4)
NCM LLC equity issued for purchase of intangible asset 10.5 — — 5.0 — 5.5
Income tax and other impacts of NCM LLC ownership changes (0.5) — — (3.9) — 3.4
Comprehensive loss, net of tax (72.5) — — — (30.2) (42.3)
Share-based compensation issued (1.0) 468,625 — (1.0) — —
Share-based compensation expensed/capitalized 1.3 — — 0.7 — 0.6
Cash dividends declared $0.33 per share (25.5) — — — (25.5) —
Balance—September 24, 2020 $ (210.4) 78,037,611 $ 0.8 $ (208.4) $ (225.6) $ 222.8
See accompanying notes to the unaudited Condensed Consolidated Financial Statements.


			NCM, Inc.
						Additional Paid in Capital (Deficit)		Retained Earnings (Distribution in Excess of Earnings)		Noncontrolling Interest
			Common Stock
	Consolidated		Shares	Amount
Balance—December 26, 2019	$	(121.2)	77,568,986	$	0.8	$	(209.2)	$	(171.1)	$	258.3
Cumulative-effect adjustment for adoption of ASU 2016-13, net of tax	2.9		—	—		—		1.2		1.7
Distributions to founding members	(4.4)		—	—		—		—		(4.4)
NCM LLC equity issued for purchase of intangible asset	10.5		—	—		5.0		—		5.5
Income tax and other impacts of NCM LLC ownership changes	(0.5)		—	—		(3.9)		—		3.4
Comprehensive loss, net of tax	(72.5)		—	—		—		(30.2)		(42.3)
Share-based compensation issued	(1.0)		468,625	—		(1.0)		—		—
Share-based compensation expensed/capitalized	1.3		—	—		0.7		—		0.6
Cash dividends declared $0.33 per share	(25.5)		—	—		—		(25.5)		—
Balance—September 24, 2020	$	(210.4)	78,037,611	$	0.8	$	(208.4)	$	(225.6)	$	222.8

Balance—December 31, 2020	$	(268.6)	78,040,818	$	0.8	$	(207.5)	$	(266.4)	$	204.5

NCM LLC equity issued for purchase of intangible asset	14.1		—	—		6.8		—		7.3
Income tax and other impacts of NCM LLC ownership changes	(0.2)		—	—		1.2		—		(1.4)
Issuance of shares	6.6		1,390,567	—		6.6		—		—
NCM LLC common membership unit redemption	(6.6)		—	—		(6.6)		—		—
Comprehensive loss, net of tax	(122.4)		—	—		—		(57.3)		(65.1)
Share-based compensation issued	(1.8)		986,125	—		(1.8)		—		—
Share-based compensation expensed/capitalized	6.7		—	—		4.7		—		2.0
Cash dividends declared $0.15 per share	(13.0)		—	—		—		(13.0)		—
Balance—September 30, 2021	$	(385.2)	80,417,510	$	0.8	$	(196.6)	$	(336.7)	$	147.3

See accompanying notes to the unaudited Condensed Consolidated Financial Statements.

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

1. THE COMPANY

Description of Business

National CineMedia, Inc., a Delaware corporation (“NCM, Inc.”) ~~was incorporated in Delaware as~~, is a holding company with the sole purpose of becoming a member and sole manager of National CineMedia, LLC (“NCM LLC”), a Delaware limited liability company. NCM LLC is currently owned by NCM, Inc., Regal Cinemas, Inc. and Regal CineMedia Corporation, wholly owned subsidiaries of Cineworld Group plc and Regal Entertainment Group (“Regal”), and Cinemark Media, Inc. and Cinemark USA, Inc., wholly owned subsidiaries of Cinemark Holdings, Inc. (“Cinemark”~~) and American Multi-Cinema, Inc., a wholly owned subsidiary of AMC Entertainment, Inc. (“AMC”~~). The terms “NCM”, “the Company” or “we” shall, unless the context otherwise requires, be deemed to include the consolidated entity. On March 23, 2021 American Multi-Cinema, Inc., a wholly owned subsidiary of AMC Entertainment, Inc. (“AMC”) redeemed 1,390,567 membership units, which were issued to AMC in accordance with the terms of the common unit adjustment agreement with the founding members, in exchange for shares of NCM, Inc. common stock, reducing AMC’s ownership to 0.0% as of September 30, 2021. AMC, Regal, Cinemark and their affiliates are referred to in this document as “founding members”.

The Company operates the largest cinema advertising network reaching movie audiences in the U.S.~~, allowing NCM LLC to sell~~ and sells advertising under long-term exhibitor ~~services~~service agreements (“ESAs”) with the founding members and with certain third-party ~~theater circuits, referred to in this document as “network affiliates”~~network affiliates, under long-term network affiliate agreements. As previously disclosed, the COVID-19 pandemic has had a significant impact on the world and the Company’s business beginning in March 2020 as the United States’ government and other state and local governments issued restrictions on travel, public gatherings and other events and issued social distancing guidelines. These governmental restrictions resulted in the closure of most of the theaters within the Company’s network for approximately six months and thus the Company generated no in-theater advertising revenue during that time. When theaters began to reopen late in the third quarter of 2020, in-theater advertising revenue continued to be adversely impacted as attendance at the reopened theaters was significantly less than prior comparative periods due primarily to the shift in motion picture release schedules and the local/state COVID-19 patron capacity limitations. These and subsequent developments are referred to as the “COVID-19 Pandemic.” Beginning in ~~mid-March 2020, each~~2021, the FDA approved multiple COVID-19 vaccines, which have been widely administered throughout the United States. As a result, during the second quarter of 2021, government restrictions lessened allowing theaters in key larger markets to fully reopen and by the ~~Company’s founding members and all~~third quarter of ~~its network affiliates announced that their theaters would be temporarily closed to address the COVID-19 Pandemic and almost~~2021 all of the theaters within the Company’s network ~~remained closed until late August 2020. The Company generated no~~were open. Multiple successful major motion pictures were released during the second and third quarters of 2021 resulting in the highest theater attendance since the start of the COVID-19 Pandemic. Despite the increase in network attendance, the second and third quarter of 2021 in-theater advertising revenue ~~for~~remained significantly below historical levels. During the period that the theaters were closed. On September 4, 2020, the Company resumed advertising within the theaters that were open in its network, however, in-theater advertising revenue continues to be adversely impacted as attendance remains restricted by government mandated patron capacity limitations and a continued lackthird quarter of ~~new major motion picture releases. As of September 24, 2020, approximately two-thirds~~2021 variants of the ~~theaters within the Company’s network had reopened. In October 2020, Regal announced the re-closure of its theaters in~~COVID-19 virus spread throughout the United States resulting in the reinstatement of mask mandates in certain areas with increased infection rates and ~~as October 30, 2020, approximately 53% of theaters within our network are open. These developments will be referred to as~~concerning some advertisers about the ~~“COVID-19 Pandemic.”~~impact on theater attendance.

On September 17, 2019, NCM LLC entered into amendments to the ESAs with Cinemark and Regal (collectively, the “2019 ESA Amendments”). The 2019 ESA Amendments extended the contract life of the ESAs with Cinemark and Regal by four years resulting in a weighted average remaining term of the ESAs with the founding members (based ~~on attendance)~~upon pre-COVID-19 attendance levels) of approximately ~~19.0~~18.0 years as of September ~~24, 2020.~~30, 2021. The network affiliate agreements expire at various dates between ~~January~~December 2021 and ~~July 2031.~~December 2037. The weighted average remaining term ~~(based on 2019 attendance)~~ of the ESAs and the network affiliate agreements together is ~~16.5~~15.7 years as of September ~~24, 2020.~~30, 2021 (based upon pre-COVID-19 attendance levels).

As of September ~~24, 2020,~~30, 2021, NCM LLC had ~~162,568,939~~166,605,854 common membership units outstanding, of which ~~78,037,611 (48.0%~~80,417,510 (48.3%) were owned by NCM, Inc., ~~42,290,694 (26.0%~~43,026,794 (25.8%) were owned by Regal ~~40,850,068 (25.1%~~and 43,161,550 (25.9%) were owned by Cinemark and ~~1,390,566 (0.9%~~0 (0.0%) were owned by AMC. The membership units held by the founding members are exchangeable into NCM, Inc. common stock on a 1-for-one basis.

Basis of Presentation

The Company has prepared the unaudited Condensed Consolidated Financial Statements and related notes of NCM, Inc. in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and the rules and regulations of the Securities and Exchange Commission (“SEC”). Certain information and footnote disclosures typically included in an annual report have been condensed or omitted for this quarterly report. The balance sheet as of December ~~26, 2019~~31, 2020 is derived from the audited financial statements of NCM, Inc. Therefore, the unaudited Condensed Consolidated Financial Statements should be read in conjunction with the audited Consolidated Financial Statements and notes thereto included in the Company’s annual report on Form 10-K filed for the fiscal year ended December ~~26, 2019.~~31, 2020.

In the opinion of management, all adjustments necessary to present fairly in all material respects the financial position, results of operations and cash flows for all periods presented have been made. Historically, the Company’s business has been

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

seasonal and for this and other reasons operating results for interim periods have not been indicative of the Company’s full year results or future performance. Given the ~~temporary closure~~impact of the ~~theaters within the Company's network in 2020,~~COVID-19 Pandemic during 2021, management expects the Company's ~~2020~~2021 quarterly results to vary from historical trends. As a result of the various related party agreements discussed in Note 5—Related Party Transactions, the operating results as presented are not necessarily indicative of the results that might have occurred if all agreements were with non-related third parties. The Company manages its business under 1 reportable segment of advertising.

Estimates—The preparation of the financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant estimates include those related to the reserve for uncollectible accounts receivable, share-based compensation and income taxes. Actual results could differ from ~~those~~ estimates.

Going Concern

—The accompanying unaudited Condensed Consolidated Financial Statements are prepared in accordance with GAAP applicable to a going concern, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.

Based on the Company’s current financial position and liquidity sources, including current cash balances, and forecasted future cash flows, management believes the Company can meet its operating obligations as they become due, including all currently scheduled interest and debt service payments within one year following the date that these financial statements are issued. Refer to Note 6—Borrowings for information on the Company’s debt obligations, including a current waiver of certain financial covenants. However, the Company does not expect to meet ~~certain of~~ its financial covenants within one year following the date that these financial statements are issued. If ~~any of~~ these financial covenants are not met a majority of the lenders of the Senior Secured Credit Facility are permitted under the ~~agreement~~Credit Agreement to accelerate the debt which could also result in a cross-default under NCM LLC’s senior notes. Considering current liquidity sources, the Company would not be able to repay the Company’s total outstanding debt balance. These conditions and events raise substantial doubt about the Company’s ability to continue as a going concern. In light of this, the Company is actively pursuing ~~with its administrative agent and expects to obtain an amendment to~~a number of options including amending its Senior Secured Credit Facility to extend a waiver of ~~its~~these financial covenants and obtaining additional financing either through ~~at least one year following the date that these financial statements are issued.~~a loan from third party lenders or NCM, Inc. Management expects to conclude one of these alternatives in the ~~amendment to be approved during the next several months,~~very near term; however, there can be no assurance that the Company will be successful in ~~obtaining the amendment.~~completing any of these options. As ~~long as an amendment has not been obtained,~~a result, management’s plan cannot be considered probable and thus does not alleviate the substantial doubt about the Company’s ability to continue as a going concern.

The unaudited Condensed Consolidated Financial Statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might result from the outcome of this uncertainty.

Significant Accounting Policies

The Company’s annual financial statements included in its Form 10-K filed for the fiscal year ended December ~~26, 2019~~31, 2020 contain a complete discussion of the Company’s significant accounting policies. Following is additional information related to the Company’s accounting policies.

Revenue Recognition—The Company derives revenue principally from the advertising business, which includes advertising through its on-screen ~~and~~cinema network, lobby network (LEN) ~~advertising~~ and lobby promotions in theaters, and ~~advertising~~ on websites, ~~and~~ mobile applications and out-of-home locations owned by NCM LLC and other companies. Revenue is recognized over time as the customer receives the benefits provided by NCM LLC’s advertising services and the Company has the right to payment for performance to date. The Company considers the terms of each arrangement to determine the appropriate accounting treatment.

Concentration of Credit Risk and Significant Customers—The risk of credit loss related to the Company's trade receivables and unbilled receivables balances is accounted for through the allowance for doubtful accounts, a contra asset account which reduces the net receivables balance. The allowance for doubtful accounts balance is determined by pooling the Company's receivables with similar risk characteristics, specifically by type of customer (national or local/ regional) and then age of receivable, and applying historical write off percentages to these pools in order to determine the amount of expected credit losses as of the balance sheet date. National receivables are with large advertising agencies with strong reputations in the advertising industry and clients with stable financial positions and good credit ratings, represent larger receivables balances per customer and have significantly lower historical and expected credit loss patterns. Local and regional receivables are with smaller companies sometimes with less credit history and represent smaller receivable balances per customer and higher historical and expected credit loss patterns. The Company has smaller contracts with ~~thousands of~~many local clients that are not individually

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

significant. The Company also considers current economic conditions and trends to determine whether adjustments to historical loss rates are necessary. The Company increased the expected rate of default related to local and regional customers within the calculation of the allowance for doubtful accounts as of September 24, 2020, as compared to September 26, 2019, given the expected adverse impact of the COVID-19 Pandemic on certain businesses, in particular, categories of small businesses (i.e. restaurants, travel, etc.) which the Company expects could lead to an increased rate of default. The Company also reserves for specific receivable balances that it expects to write off based on known concerns regarding the financial health of the customer. Receivables are written off when management determines amounts are uncollectible.

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

~~As of September 24, 2020 the~~The Company had ~~one~~1 agency through which the Company sources advertising revenue that accounted for 12.7% of the Company's gross outstanding receivable balance. As of December 26, 2019, there were no advertising agency groups or individual customers through which the Company sourced advertising revenue ~~representing more than 10%~~that accounted for 22.0% and 10.1% of the ~~Company’s~~Company's gross outstanding ~~gross~~ receivable ~~balance.~~balance as of September 30, 2021 and December 31, 2020, respectively. During the three ~~and nine~~ months ended September 30, 2021 and September 24, 2020, the Company had 1 customer that accounted for ~~28.8%~~11.8% and ~~10.6%, respectively,~~28.8% of the Company's ~~revenue.~~revenue, respectively. During the ~~three and~~ nine months ended September ~~26, 2019,~~30, 2021 and September 24, 2020, the Company had ~~no customers~~one customer that accounted for ~~more than 10%~~11.6% and 10.6% of ~~revenue.~~revenue, respectively.

Long-lived Assets—The Company assesses impairment of long-lived assets pursuant to ASC 360 – Property, Plant and Equipment. This includes determining whether certain triggering events have occurred that could affect the value of an asset. The Company recorded losses of $0.0 million, $0.0 million, $0.0 million and $1.7 million ~~and $0.0 million~~ related ~~primarily~~ to the write-off of certain internally developed software during the three months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 and the nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019,~~24, 2020, respectively.

Share-Based Compensation—The Company has issued stock options, restricted stock, and restricted stock units to certain employees and its independent directors. The restricted stock and restricted stock unit grants for Company management vest upon the achievement of Company performance measures and/or service conditions, while non-management grants vest only upon the achievement of service conditions. Compensation expense of restricted stock and restricted stock units that vest upon the achievement of Company performance measures is based on management’s financial projections and the probability of achieving the projections, which require considerable judgment. A cumulative adjustment is recorded to share-based compensation expense in periods that management changes its estimate of the number of shares of restricted stock and restricted stock units expected to vest. Ultimately, the Company adjusts the expense recognized to reflect the actual vested shares following the resolution of the performance conditions. Dividends are accrued when declared on unvested restricted stock and restricted stock units that are expected to vest and are only paid with respect to shares that actually vest. On February 28, 2021 and March 2, 2021, the Company’s Board of Directors approved certain modifications to equity awards awarded under the Company’s 2016 Equity Incentive Plan to adjust performance metrics, vesting amount and future performance goals in light of the COVID-19 Pandemic resulting in incremental share-based compensation expense of $0.2 million and $1.7 million for the three months and nine months ended September 30, 2021, respectively. During the three months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 and the nine months ended September 30, 2021 and September 24, 2020, 268,782, 50,052, 1,394,321 and ~~September 26, 2019, 50,052, 18,889,~~ 607,733 ~~and 568,584~~ shares of restricted stock and restricted stock units vested, respectively.

Consolidation—NCM, Inc. consolidates the accounts of NCM LLC under the provisions of ASC 810, Consolidation. The following table presents the changes in NCM, Inc.’s equity resulting from net income attributable to NCM, Inc. and transfers to or from noncontrolling interests (in millions):


		Three Months Ended				Nine Months Ended					Three Months Ended				Nine Months Ended
		September 24, 2020		September 26, 2019		September 24, 2020		September 26, 2019			September 30, 2021		September 24, 2020		September 30, 2021		September 24, 2020
Net (loss) income attributable to NCM, Inc.		$	(12.7)	$	9.2	$	(30.2)	$	17.0
Net loss attributable to NCM, Inc.										Net loss attributable to NCM, Inc.	$	(15.2)	$	(12.7)	$	(57.3)	$	(30.2)
NCM LLC equity issued for purchase of intangible asset	NCM LLC equity issued for purchase of intangible asset	0		0		5.0		3.7		NCM LLC equity issued for purchase of intangible asset	—		—		6.8		5.0
Income tax and other impacts of subsidiary ownership changes	Income tax and other impacts of subsidiary ownership changes	0		0.1		(3.9)		(1.2)		Income tax and other impacts of subsidiary ownership changes	0.3		—		1.2		(3.9)
Change from net (loss) income attributable to NCM, Inc. and transfers from noncontrolling interests		$	(12.7)	$	9.3	$	(29.1)	$	19.5
NCM LLC common membership unit redemption										NCM LLC common membership unit redemption	—		—		(6.6)		—
Issuance of shares to founding members										Issuance of shares to founding members	—		—		6.6		—
Change from net loss income attributable to NCM, Inc. and transfers from noncontrolling interests										Change from net loss income attributable to NCM, Inc. and transfers from noncontrolling interests	$	(14.9)	$	(12.7)	$	(49.3)	$	(29.1)

Recently Adopted Accounting Pronouncements

During the first quarter of ~~2020,~~2021, the Company adopted ~~Accounting Standards Update 2016-13,~~ ~~Financial Instruments - Credit Losses (Topic 326), Measurement of Credit Losses on Financial Statements~~ (“ASU 2016-13”), which requires a financial asset (or group of financial assets) measured at amortized cost basis to be presented at the net amount expected to be collected. The allowance for credit losses is a valuation account that is deducted from the amortized cost basis of the financial asset(s) to present the net carrying value at the amount expected to be collected on the financial asset. Upon the adoption of ASU 2016-13 on December 27, 2019, the Company recorded a $3.2 million cumulative-effect adjustment to retained earnings related to the change in methodology surrounding the historical losses utilized in the calculation of the allowance for credit losses related to trade and unbilled accounts receivable reducing the allowance to $3.0 million as of the adoption date. The Company also recorded a corresponding $0.4 million reduction to the corresponding deferred tax asset with the offset also recorded to retained earnings. The other impacts upon adoption were immaterial to the unaudited Condensed Consolidated Financial Statements. The Company has incorporated additional disclosures in Note 1—~~The Company,~~ ~~Note 2—Revenue from Contracts with Customers and Accounts Receivable~~ ~~and Note 9—Fair Value Measurements~~ to its Condensed Consolidated Financial Statements to comply with ASU 2016-13. The Company has also designed and implemented changes to certain processes and internal controls related to its adoption of ASU 2016-13.

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

~~During the first quarter of 2020, the Company adopted Accounting Standards Update 2018-13, Fair Value Measurement (Topic 820):~~ ~~Disclosure Framework - Changes to the Disclosure Requirements for Fair Value Measurement~~ (“ASU 2018-13”), which modifies the disclosure requirements on fair value measurements. The Company adoption of ASU 2018-13 did not have a material impact on the unaudited Condensed Consolidated Financial Statements or notes thereto.

~~Recently Issued Accounting Pronouncements~~

~~In December 2019, the FASB issued~~ Accounting Standards Update 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes (“ASU 2019-12”), which removes the following exceptions for the Company to analyze in a given period: the exception to the incremental approach for intraperiod tax allocation; the exception to accounting for basis differences when there are ownership changes in foreign investments; and the exception in interim periods income tax accounting for year-to-date losses that exceed anticipated losses. The Company’s adoption of ASU 2019-12 ~~is effective for fiscal years beginning after December 15, 2020, including interim periods within those fiscal years, with early adoption permitted. The Company does~~did not ~~expect the adoption of this guidance to~~ have a material impact on the unaudited Condensed Consolidated Financial Statements or notes thereto.

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Recently Issued Accounting Pronouncements

In March 2020, the FASB issued Accounting Standards Update No. 2020-04, Reference Rate Reform (“ASU 2020-04”), which provides temporary optional guidance to companies impacted by the transition away from the London Interbank Offered Rate (“LIBOR”). The guidance provides certain expedients and exceptions to applying GAAP in order to lessen the potential accounting burden when contracts, hedging relationships, and other transactions that reference LIBOR as a benchmark rate are modified. This guidance is effective upon issuance and expires on December 31, 2022. The Company is currently assessing the impact of the LIBOR transition and ASU 2020-04 on the Company’s unaudited Condensed Consolidated Financial Statements.

The Company has considered all other recently issued accounting pronouncements and does not believe the adoption of such pronouncements will have a material impact on its unaudited Condensed Consolidated Financial Statements or notes thereto.

2. REVENUE FROM CONTRACTS WITH CUSTOMERS AND ACCOUNTS RECEIVABLE

Revenue Recognition

The Company derives revenue principally from the sale of advertising to national, regional and local businesses in ~~Noovie~~Noovie®, the Company’s cinema advertising and entertainment pre-show. The Company also sells advertising through the LEN, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies. In addition, the Company sells online and mobile advertising, including through ~~Cinema~~Noovie Audience Accelerator, ~~and~~through NCM's digital gaming products includingNoovie Trivia, Noovie ARcade, Name That Movie ~~Noovie Shuffle~~ and ~~Fantasy Movie League,~~Noovie Shuffle, which can be played on the mobile apps or at Noovie.comand through partnerships with certain internet platforms.Further the Company sells advertising in a variety of complementary out of home venues, including restaurants, retail locations, convenience stores, college campuses and office and residential buildings. The Company also has a long-term agreement to exhibit the advertising of the founding members’ beverage suppliers.

The Company makes contractual guarantees to deliver a specified number of impressions to view the customers’ advertising. If the contracted number of impressions are not delivered, the Company will run additional advertising to deliver the contracted impressions at a later date. The deferred portion of the revenue associated with undelivered impressions is referred to as a make-good provision. The Company defers the revenue associated with the make-good until the advertising airs to the ~~theater attendance~~audience specified in the advertising contract. The make-good provision is recorded within accrued expenses in the unaudited Condensed Consolidated Balance Sheet. As of September ~~24, 2020~~30, 2021 and December ~~26, 2019,~~31, 2020, the Company had a make-good provision of ~~$6.4~~$2.9 million and ~~$8.7~~$7.1 million, respectively.

The Company does not have any contracts with customers with terms in excess of one year that are noncancellable as of September ~~24, 2020.~~30, 2021. Agreements with a duration less than one year are not included within this disclosure as the Company elected to use the practical expedient in ASC 606-10-50-14 for those contracts. In addition, ~~other of~~ the Company’s other contracts longer than one year that are cancellable are not included within this disclosure.

Disaggregation of Revenue

The Company disaggregates revenue based upon the type of customer: national and regional, local and beverage concessionaire. This method of disaggregation is in alignment with how revenue is reviewed by management and discussed with, and historically disclosed to investors.

The following table summarizes revenue from contracts with customers for the three and nine months ended September 30, 2021 and September 24, 2020 (in millions):


	Three Months Ended				Nine Months Ended
	September 30, 2021		September 24, 2020		September 30, 2021		September 24, 2020
National and regional advertising revenue	$	22.9	$	3.5	$	35.5	$	55.0
Local advertising revenue	5.4		2.3		9.6		14.0
Founding member advertising revenue from beverage concessionaire agreements	3.4		0.2		6.0		5.7
Total revenue	$	31.7	$	6.0	$	51.1	$	74.7

Deferred Revenue and Unbilled Accounts Receivable

The changes in deferred revenue for the nine months ended September 30, 2021 were as follows (in millions):

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

The following table summarizes revenue from contracts with customers for the three months ended September 24, 2020 and September 26, 2019 and nine months ended September 24, 2020 and September 26, 2019 (in millions):

Three Months Ended Nine Months Ended
September 24, 2020 September 26, 2019 September 24, 2020 September 26, 2019
National and regional advertising revenue $ 3.5 $ 86.4 $ 55.0 $ 228.1
Local advertising revenue 2.3 16.8 14.0 47.3
Founding member advertising revenue from beverage concessionaire agreements 0.2 7.3 5.7 22.2
Total revenue $ 6.0 $ 110.5 $ 74.7 $ 297.6

~~Deferred Revenue and Unbilled Accounts Receivable~~

~~The changes in deferred revenue for the nine months ended September 24, 2020 were as follows (in millions):~~


	Nine Months Ended
	September ~~24, 2020~~30, 2021
Balance at beginning of period	$	~~(7.6)~~(5.1)
New contract liabilities	(7.7)
Performance obligations satisfied	~~6.1~~
~~New contract liabilities~~	~~(5.5)~~1.7
Balance at end of period	$	~~(7.0)~~(11.1)

As of September ~~24, 2020~~30, 2021 and December ~~26, 2019,~~31, 2020, the Company had ~~$1.2~~$3.3 million and ~~$8.0~~$2.5 million in unbilled accounts receivable, respectively.

Allowance for Doubtful Accounts

The allowance for doubtful accounts balance is determined separately for each pool of the Company's receivables with similar risk characteristics. The Company has determined that two pools, national customers and local/ regional customers, is appropriate. The changes within the allowance for doubtful accounts balances for the nine months ended September ~~24, 2020~~30, 2021 were as follows (in millions):


		Nine Months Ended					Nine Months Ended
		September 24, 2020					September 30, 2021
		Allowance for National Customer Receivables		Allowance for Local/ Regional Customer Receivables			Allowance for National Customer Receivables		Allowance for Local/ Regional Customer Receivables
Balance at beginning of period	Balance at beginning of period	$	1.1	$	1.9	Balance at beginning of period	$	0.2	$	2.1
Provision for bad debt	Provision for bad debt	(0.9)		1.0		Provision for bad debt	0.1		(0.2)
Write-offs, net	Write-offs, net	(0.1)		(0.6)		Write-offs, net	—		(0.5)
Balance at end of period	Balance at end of period	$	0.1	$	2.3	Balance at end of period	$	0.3	$	1.4

3. ~~(LOSS) EARNINGS~~LOSS PER SHARE

Basic loss per share is computed on the basis of the weighted average number of common shares outstanding. Diluted loss per share is computed on the basis of the weighted average number of common shares outstanding plus the effect of potentially dilutive common stock options, restricted stock and restricted stock units using the treasury stock method. The components of basic and diluted loss per NCM, Inc. share are as follows:

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~


		Three Months Ended				Nine Months Ended					Three Months Ended				Nine Months Ended
		September 24, 2020		September 26, 2019		September 24, 2020		September 26, 2019			September 30, 2021		September 24, 2020		September 30, 2021		September 24, 2020
Net (loss) income attributable to NCM, Inc. (in millions)		$	(12.7)	$	9.2	$	(30.2)	$	17.0
Net loss attributable to NCM, Inc. (in millions)										Net loss attributable to NCM, Inc. (in millions)	$	(15.2)	$	(12.7)	$	(57.3)	$	(30.2)

Weighted average shares outstanding:	Weighted average shares outstanding:									Weighted average shares outstanding:
Basic	Basic	78,016,737		77,356,833		77,925,552		77,293,234		Basic	80,359,723		78,016,737		79,652,152		77,925,552
Add: Dilutive effect of stock options, restricted stock and exchangeable membership units	Add: Dilutive effect of stock options, restricted stock and exchangeable membership units	0		526,738		0		394,159		Add: Dilutive effect of stock options, restricted stock and exchangeable membership units	—		—		—		—
Diluted	Diluted	78,016,737		77,883,571		77,925,552		77,687,393		Diluted	80,359,723		78,016,737		79,652,152		77,925,552
(Loss) earnings per NCM, Inc. share:
Loss per NCM, Inc. share:										Loss per NCM, Inc. share:
Basic	Basic	$	(0.16)	$	0.12	$	(0.39)	$	0.22	Basic	$	(0.19)	$	(0.16)	$	(0.72)	$	(0.39)
Diluted	Diluted	$	(0.16)	$	0.12	$	(0.39)	$	0.22	Diluted	$	(0.19)	$	(0.16)	$	(0.72)	$	(0.39)

The effect of 86,188,344, 84,531,328, ~~81,705,487,~~85,601,326 and 83,678,699 ~~and 81,410,838~~ weighted average exchangeable NCM LLC common units held by the founding members for the three months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 and nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019,~~24, 2020, respectively, have been excluded from the calculation of diluted weighted average shares and loss per NCM, Inc. share as they were anti-dilutive. NCM LLC common units do not participate in dividends paid on NCM, Inc.’s common stock. In addition, there were 4,797,243, 4,484,702, ~~2,553,449,~~4,797,243 and 4,484,702, ~~and 2,593,231~~ stock options and non-vested (restricted) shares for the three months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 and nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019,~~24, 2020, respectively, excluded from the calculation as they were anti-dilutive. The Company’s non-vested (restricted) shares do not meet the definition of a participating security as the dividends will not be paid if the shares do not vest.

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

4. INTANGIBLE ASSETS

Intangible assets consist of contractual rights to provide the Company’s services within the theaters of the founding members and network affiliates and are stated at cost, net of accumulated amortization. The Company’s intangible assets with its founding members are recorded at the fair market value of NCM, Inc.’s publicly traded stock as of the date on which the common membership units were issued. The NCM LLC common membership units are fully convertible into NCM, Inc.’s common stock. In addition, the Company records intangible assets for up-front fees paid to network affiliates upon commencement of a network affiliate agreement. The Company’s intangible assets have a finite useful life and the Company amortizes the assets over the remaining useful life corresponding with the ESAs or the term of the network affiliate agreement. ~~The~~During 2020, the Company determined that recent adverse changes in macroeconomic trends, reduced cash flows as a consequence of the temporary, and sometimes permanent, closure of the theaters within the Company's network in response to ~~the outbreak of~~ the COVID-19 Pandemic, a decline in the fair value of NCM LLC’s debt and the further sustained decline in the market price of NCM, Inc.'s common stock ~~as of September 24, 2020~~ constituted a triggering event for its intangible assets under Accounting Standards Certification No. 360, Impairment and Disposal of Long-Lived Assets. Management considered possible scenarios in a probability-weighted estimated future undiscounted cash flow analysis, including the potential of further delays in major motion picture releases, a recurrence of the temporary theater closures and other potential adverse impacts to NCM LLC's founding members' and affiliates' financial liquidity related to the COVID-19 Pandemic. The estimated future cash flows from the affiliate agreements and ESAs calculated within the probability-weighted analyses were in excess of the net book value of these intangible assets and no impairment charges were recorded ~~for~~in the ~~three and nine months~~year ended ~~September 24,~~December 31, 2020. Such analysis required management to make estimates and assumptions based on historical data and consideration of future market conditions. Given the uncertainty inherent in any projection, heightened by the possibility of unforeseen additional effects of the COVID-19 Pandemic, including potential adverse impacts to NCM LLC's founding members' and affiliates' financial liquidity, actual results may differ from the estimates and assumptions used, or conditions may change, which could result in impairment charges in the future.

Common Unit Adjustments—In accordance with NCM LLC’s Common Unit Adjustment Agreement with its founding members, on an annual basis NCM LLC determines the amount of common membership units to be issued to or returned by the founding members based on theater additions, new builds or dispositions during the previous year. In the event a founding member does not have sufficient common membership units to return, the adjustment is satisfied in cash in an amount calculated pursuant to NCM LLC’s Common Unit Adjustment Agreement. In addition, NCM LLC’s Common Unit Adjustment Agreement requires that a Common Unit Adjustment occur for a specific founding member if its acquisition or disposition of theaters, in a single transaction or cumulatively since the most recent Common Unit Adjustment, results in an attendance increase or decrease in excess of 2 percent of the annual total attendance at the prior adjustment date.

During the first quarter of 2021, NCM LLC issued 3,047,582 common membership units to two founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions, to NCM LLC’s network during the 2020 fiscal year and calculated a negative common membership unit adjustment for one founding member resulting in a receivable included within “Other assets and prepaid expenses” on the unaudited Consolidated Balance Sheet. The net impact as a result of the Common Unit Adjustment to the intangible asset was $4.8 million during the first quarter of 2021.

During the first quarter of 2020, NCM LLC issued 3,022,959 common membership units to its founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions by the founding members to NCM

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

LLC’s network during the 2019 fiscal year and NCM LLC recorded a net intangible asset of $10.5 million during the first quarter of 2020 ~~as a result of the Common Unit Adjustment.~~

During the first quarter of 2019, NCM LLC issued 1,044,665 common membership units to its founding members for the rights to exclusive access to the theater screens and attendees added, net of dispositions by the founding members to NCM LLC’s network during the 2018 fiscal year and NCM LLC recorded a net intangible asset of $7.6 million during the first quarter of 2019 as a result of the Common Unit Adjustment.

Integration Payments and Other Encumbered Theater Payments—If an existing on-screen advertising agreement with an alternative provider is in place with respect to any acquired theaters (“encumbered theaters”), the founding members may elect to receive common membership units related to those encumbered theaters in connection with the Common Unit Adjustment. If the founding members make this election, then they are required to make payments on a quarterly basis in arrears in accordance with certain run-out provisions pursuant to the ESAs (“integration payments”). Because the Carmike Cinemas, Inc. (“Carmike”) theaters acquired by AMC are subject to an existing on-screen advertising agreement with an alternative provider, AMC ~~will make~~makes integration payments to NCM LLC. The integration payments will continue until the earlier of (i) the date the theaters are transferred to NCM LLC’s network or (ii) the expiration of the ESA. In 2019, AMC and Cinemark also made integration payments to NCM LLC related to their respective acquisitions of theaters from Rave Cinemas. The advertising agreements with an alternative provider for these theaters ended during 2019 and the theaters were transferred to our network. Integration payments are no longer due related to these theaters. Integration payments are calculated based upon the advertising cash flow that the Company would have generated if it had exclusive access to sell advertising in the theaters with pre-existing advertising agreements. The ESAs additionally entitle NCM LLC to payments related to the founding members’ on-screen advertising commitments under their beverage concessionaire agreements for encumbered theaters. These payments are also accounted for as a reduction to the intangible assets. During the three months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 and nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019,~~24, 2020, the Company recorded a reduction to net intangible assets of $0.2 million, $0.0 million, ~~$5.6~~$0.3 million and $1.4 million, ~~and $13.7 million,~~ respectively,

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

related to integration and other encumbered theater payments. No integrations payments were earned for the three ~~and nine~~ months ended September ~~24, 2020~~30, 2021 because the Company generated negative Adjusted Operating Income Before Depreciation and Amortization (“Adjusted OIBDA”) during ~~these periods.~~this period. During the three months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 and nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019,~~24, 2020, AMC and Cinemark paid a total of $0.2 million, $0.0 million, ~~$5.7 million, $9.7~~$0.3 million and ~~$16.3~~$9.7 million, respectively, in integration and other encumbered theater payments (as payments are made one quarter and one month in arrears, respectively). The payments received during the three ~~and nine~~ months ended September 24, 2020 primarily relate to AMC's acquisition of theaters from Carmike. The payments received during the three and nine months ended September 26, 2019 relate to AMC's acquisitions of theaters from Carmike and Rave Cinemas and from Cinemark related primarily to its acquisition of theaters from Rave Cinemas. If common membership units are issued to a founding member for newly acquired theaters that are subject to an existing on-screen advertising agreement with an alternative provider, the amortization of the intangible asset commences after the existing agreement expires and NCM LLC can utilize the theaters for all of its services.

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

5. RELATED PARTY TRANSACTIONS

Founding Member Transactions—In connection with NCM, Inc.’s initial public offering (“IPO”), the Company entered into several agreements to define and regulate the relationships among NCM, Inc., NCM LLC and the founding members which are outlined below. As AMC ~~owns~~has owned less than 5% of NCM LLC ~~as of September 24, 2020, AMC~~since July 2018 and is no longer a related party. AMC remains a party to the ESA, Common Unit Adjustment Agreement, Tax Receivable Agreement (“TRA”) and certain other original agreements and is a member under the terms of the NCM LLC ~~Operating Agreement,~~operating agreement, subject to fulfilling the requirements of Section 3.1 of the NCM LLC ~~Operating Agreement.~~operating agreement. AMC will continue to participate in the annual Common Unit Adjustment and receive available cash distributions or allocation of earnings and losses in NCM LLC (as long as its ownership is greater than zero), TRA payments and theater access fees. Further, AMC will continue to pay beverage revenue, among other things. AMC's ownership percentage does not impact future integration payments and other encumbered theater payments owed to NCM LLC by AMC. As of September 30, 2021, AMC’s ownership was 0.0%.

The material agreements with the founding members are as follows:

•ESAs. Under the ESAs, NCM LLC is the exclusive provider within the United States of advertising services in the founding members’ theaters (subject to pre-existing contractual obligations and other limited exceptions for the benefit of the founding members). The advertising services include the use of the digital content network (“DCN”) equipment required to deliver the on-screen advertising and other content included in the Noovie® pre-show, use of the LEN and rights to sell and display certain lobby promotions. Further, NCM LLC’s founding members have elected to purchase 30 seconds to 60 seconds of advertising, ~~included~~out of the 90 seconds allowed for under the ESA, in the Noovie pre-show ~~is sold to NCM LLC’s founding members~~ to satisfy the founding members’ on-screen advertising commitments under their beverage concessionaire agreements. In consideration for access to the founding members’ theaters, theater patrons, the network equipment required to display on-screen and LEN video advertising and the use of theaters for lobby promotions, the founding members receive a monthly theater access fee. In conjunction with the 2019 ESA Amendments, NCM LLC agreed to pay Cinemark and Regal incremental monthly theater access fees and, subject to NCM LLC's use of specified inventory, a revenue share in consideration for NCM LLC's access to certain on-screen advertising inventory after the advertised showtime of a feature film beginning November 1, 2019, and the underlying term of the ESAs were extended until 2041. The ESAs and 2019 ESA Amendments with Cinemark and Regal are considered leases with related parties under ASC 842.

•Common Unit Adjustment Agreement. The Common Unit Adjustment Agreement provides a mechanism for increasing or decreasing the membership units held by the founding members based on the acquisition or construction of new theaters or sale or closure of theaters that are operated by each founding member and included in NCM LLC’s network.

•Tax Receivable Agreement. The TRA provides for the effective payment by NCM, Inc. to the founding members of 90% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that is actually realized as a result of certain increases in NCM, Inc.’s proportionate share of tax basis in NCM LLC’s tangible and intangible assets resulting from the IPO and related transactions.

•Software License Agreement. At the date of the Company’s IPO, NCM LLC was granted a perpetual, royalty-free license from NCM LLC’s founding members to use certain proprietary software that existed at the time for the delivery of digital advertising and other content through the DCN to screens in the U.S. NCM LLC has made improvements to this software since the IPO date and NCM LLC owns those improvements, except for improvements that were developed jointly by NCM LLC and NCM LLC’s founding members, if any.

~~The following tables provide summaries of the transactions between the Company and the founding members (in millions):~~

1312

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Three Months Ended Nine Months Ended
Included in the unaudited Condensed Consolidated Statements of Income: September 24, 2020 September 26, 2019 September 24, 2020 September 26, 2019
Revenue:
Beverage concessionaire revenue (included in advertising revenue) (1)
$ 0.2 $ 5.7 $ 4.5 $ 17.5
Operating expenses:
Theater access fee and revenue share to founding members (2)
$ 1.0 $ 13.5 $ 13.6 $ 40.9
Selling and marketing costs (3)
$ 0 $ 0.1 $ 0.1 $ 0.3
Advertising operating costs (3)
$ 0.4 $ 0.1 $ 0.4 $ 0.1
Non-operating expenses:
Interest income from notes receivable (included in interest
income) (4)
$ 0 $ 0.1 $ 0 $ 0.2
The following tables provide summaries of the transactions between the Company and the related party founding members (in millions):


	Three Months Ended				Nine Months Ended
Included in the unaudited Condensed Consolidated Statements of Income:	September 30, 2021		September 24, 2020		September 30, 2021		September 24, 2020
Revenue:
Beverage concessionaire revenue (included in advertising revenue) (1)	$	2.7	$	0.2	$	4.7	$	4.5
Operating expenses:
Theater access fee and revenue share to founding members (2)	$	11.4	$	1.0	$	19.8	$	13.6
Selling and marketing costs (3)	$	—	$	—	$	—	$	0.1
Advertising operating costs (3)	$	—	$	0.4	$	0.1	$	0.4

(1)For the three and nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019,~~24, 2020, Cinemark and Regal purchased 60 seconds of on-screen advertising time from NCM LLC to satisfy their obligations under their beverage concessionaire agreements at a 30 seconds equivalent CPM rate specified by the ESA. No beverage revenue was generated for the period of time that the theaters within NCM LLC's network were temporarily closed as there were no attendees upon which beverage revenue is ~~generated.~~generated and beverage revenue was limited for periods of reduced attendance due to the COVID-19 Pandemic.

(2)Comprised of payments per theater attendee, payments per digital screen with respect to the founding member theaters included in the Company’s network and payments for access to higher quality digital cinema equipment. Following the 2019 ESA Amendments ~~in September of 2019~~ this also includes payments to Cinemark and Regal for their share of the revenue from the sale of an additional single unit that is either 30 or 60 seconds of the Noovie pre-show in the trailer position directly prior to the “attached” trailers preceding the feature film (the “Platinum Spot”). There was no theater access fee or revenue share expense for the period of time that the theaters within NCM LLC's network were temporarily ~~closed.~~closed and reduced fees for periods of reduced attendance due to the COVID-19 Pandemic.

(3)Includes purchase of movie tickets, concession products, rental of theater space primarily for marketing to NCM LLC’s advertising clients and other payments made to the founding members in the ordinary course of business.

~~(4)~~On December 26, 2013, NCM LLC sold its Fathom Events business to a newly formed limited liability company (AC JV, LLC) owned 32% by each of the founding members and 4% by NCM LLC. In consideration for the sale, NCM LLC received a total of $25.0 million in promissory notes from its founding members (one-third or approximately $8.3 million from each founding member). The notes bear interest at a fixed rate of 5.0% per annum, compounded annually. Interest and principal payments were due annually in six equal installments commencing on the first anniversary of the closing and ended on December 26, 2019.


		As of					As of
Included in the unaudited Condensed Consolidated Balance Sheets:	Included in the unaudited Condensed Consolidated Balance Sheets:	September 24, 2020		December 26, 2019		Included in the unaudited Condensed Consolidated Balance Sheets:	September 30, 2021		December 31, 2020

Common unit adjustments and ESA extension costs, net of amortization and integration payments (included in intangible assets) (1)	Common unit adjustments and ESA extension costs, net of amortization and integration payments (included in intangible assets) (1)	$	613.5	$	620.5	Common unit adjustments and ESA extension costs, net of amortization and integration payments (included in intangible assets) (1)	$	596.4	$	608.1
Current payable to founding members under tax receivable agreement (2)	Current payable to founding members under tax receivable agreement (2)	$	1.0	$	10.3	Current payable to founding members under tax receivable agreement (2)	$	—	$	0.6
Long-term payable to founding members under tax receivable agreement (2)	Long-term payable to founding members under tax receivable agreement (2)	$	133.6	$	133.5	Long-term payable to founding members under tax receivable agreement (2)	$	21.3	$	23.7
Other payables to founding members (3)	Other payables to founding members (3)	$	0.4	$	0	Other payables to founding members (3)	$	—	$	0.6

(1)Refer to Note 4—Intangible Assets for further information on common unit adjustments and integration payments. This balance includes common unit adjustments issued to all of the founding members (including AMC) as the Company's intangible balance is considered one asset inclusive of all common unit adjustment activity.

(2)The Company paid Cinemark and Regal $0.2 million and $0.4 million during 2021 and $3.2 million and $5.8 million during 2020, respectively, in payments pursuant to the TRA ~~during 2020~~ which ~~was~~were for the 2019 ~~tax year. The Company paid Cinemark and Regal $3.7 million and $6.7 million, respectively, in payments pursuant to the TRA during 2019 which was for the 2018~~ tax year.

(3)Includes other payments made to the founding members in the ordinary course of business.

Pursuant to the terms of the NCM LLC ~~Operating Agreement~~operating agreement in place since the completion of the Company’s IPO, NCM LLC is required to make mandatory distributions on a proportionate basis to its members of available cash, as defined in the NCM LLC ~~Operating Agreement,~~operating agreement, on a quarterly basis in arrears. Mandatory distributions of available cash for the three and nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 were as follows (in millions):

1413

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Three Months Ended Nine Months Ended
September 24, 2020 September 26, 2019 September 24, 2020 September 26, 2019
Cinemark $ 0 $ 10.9 $ 2.1 $ 21.4
Regal 0 11.5 2.2 22.5
Total distributions to related parties 0 22.4 4.3 43.9
NCM, Inc. 0 21.3 4.1 41.7
Total $ 0 $ 43.7 $ 8.4 $ 85.6


	Three Months Ended				Nine Months Ended
	September 30, 2021		September 24, 2020		September 30, 2021		September 24, 2020
Cinemark	$	—	$	—	$	—	$	2.1
Regal	—		—		—		2.2
Total distributions to related parties	—		—		—		4.3
NCM, Inc.	—		—		—		4.1
Total	$	—	$	—	$	—	$	8.4

Due to the temporary closure of the theaters within NCM LLC's network during a portion of the ~~three~~nine months ended September ~~24, 2020,~~30, 2021 and decrease in 2021 in-theater advertising revenue, the mandatory distributions of available cash by NCM LLC to its related party founding members and NCM, Inc. for the three months ended September ~~24, 2020~~30, 2021 were calculated as negative ~~$24.3~~$23.2 million (including negative ~~$6.1~~$6.0 million for Cinemark, negative ~~$6.4~~$6.0 million for Regal and negative ~~$11.8~~$11.2 million for NCM, Inc.). Therefore, there will be no payment made for the third quarter of ~~2020.~~2021. The mandatory distributions of available cash by NCM LLC for the ~~three months ended June 25, 2020 and the three~~nine months ended September ~~24, 2020~~30, 2021 were calculated as negative ~~$54.1~~$93.3 million (including negative ~~$13.7~~$24.2 million for Cinemark, negative ~~$14.2~~$24.1 million for Regal and negative ~~$26.2~~$45.0 million for NCM, Inc.). Under the terms of the NCM LLC ~~Operating Agreement, this~~operating agreement, these negative ~~amount~~amounts will be netted against ~~the~~future positive available cash distributions ~~for~~after the ~~second quarter of 2021, which would be paid in the third quarter of 2021,~~extended covenant waiver holiday, contingent upon the Company's compliance with the covenants outlined within the Credit Agreement Second Amendment defined within Note 6—Borrowings and in accordance with the ~~Company's generation of future positive available cash to which the above negative amounts above can be applied.~~NCM LLC operating agreement.

Amounts due to related party founding members, net, as of September ~~24, 2020~~30, 2021 were comprised of the following (in millions):

Cinemark Regal Total
Theater access fees and revenue share, net of beverage revenues and other encumbered theater payments $ 0.3 $ 0.4 $ 0.7
Cost and other reimbursement 0 0.1 0.1
Total amounts due to founding members, net $ 0.3 $ 0.5 $ 0.8


	Cinemark		Regal		Total
Theater access fees and revenue share, net of beverage revenues and other encumbered theater payments	$	1.2	$	1.6	$	2.8



Total amounts due to founding members, net	$	1.2	$	1.6	$	2.8

Amounts due to related party founding members, net as of December ~~26, 2019~~31, 2020 were comprised of the following (in millions):

Cinemark Regal Total
Theater access fees and revenue share, net of beverage revenues and other encumbered theater payments $ 2.0 $ 2.5 $ 4.5
Distributions payable to founding members 15.8 16.6 32.4
Integration payments due from founding members (0.1) 0 (0.1)
Total amounts due to founding members, net $ 17.7 $ 19.1 $ 36.8

~~Network Affiliate Transactions~~—NCM LLC paid a network affiliate owned by a family member of a director on the Company's Board of Directors $0.1 million, $0.2 million, $0.4 million and $0.4 million, in circuit share payments during the three months ended September 24, 2020 and September 26, 2019 and nine months ended September 24, 2020 and September 26, 2019, respectively.


	Cinemark		Regal		Total
Theater access fees and revenue share, net of beverage revenues and other encumbered theater payments	$	0.6	$	0.9	$	1.5

Integration payments due from founding members	(0.1)		(0.1)		(0.2)
Total amounts due to founding members, net	$	0.5	$	0.8	$	1.3

AC JV, LLC Transactions—In December 2013, NCM LLC sold its Fathom Events business to a newly formed limited liability company, AC JV, LLC, owned 32% by each of the founding members and 4% by NCM LLC. The Company accounts for its investment in AC JV, LLC under the equity method of accounting in accordance with ASC 323-30, Investments—Equity Method and Joint Ventures (“ASC 323-30”) because AC JV, LLC is a limited liability company with the characteristics of a limited partnership and ASC 323-30 requires the use of equity method accounting unless the Company’s interest is so minor that it would have virtually no influence over partnership operating and financial policies. Although NCM LLC does not have a representative on AC JV, LLC’s Board of Directors or any voting, consent or blocking rights with respect to the governance or operations of AC JV, LLC, the Company concluded that its interest was more than minor under the accounting guidance. The Company’s investment in AC JV, LLC was ~~$0.8~~$0.6 million and ~~$0.9~~$0.7 million as of September ~~24, 2020~~30, 2021 and December ~~26, 2019,~~31, 2020, respectively. Equity in (losses) earnings from AC JV, LLC of ~~$(0.1) million,~~ $0.0 million, $(0.1) million, $(0.1) million and ~~$0.3~~$(0.1) million for the three months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 and nine months ended September 30, 2021 and September 24, 2020, ~~and~~respectively, is included in “Other non-operating income” in the unaudited Condensed Consolidated Statements of Income.

6. BORROWINGS

1514

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

~~September 26, 2019, respectively, is included in “Other non-operating income” in the unaudited Condensed Consolidated Statements of Income.~~

~~6. BORROWINGS~~

The following table summarizes NCM LLC’s total outstanding debt as of September ~~24, 2020~~30, 2021 and December ~~26, 2019~~31, 2020 and the significant terms of its borrowing arrangements (in millions):

Outstanding Balance as of
Borrowings September 24, 2020 December 26, 2019 Maturity
Date Interest
Rate
Revolving credit facility $ 167.0 $ 39.0 June 20, 2023 (1)
Term loans 264.6 266.6 June 20, 2025 (1)
Senior unsecured notes due 2026 230.0 230.0 August 15, 2026 5.750%
Senior secured notes due 2028 400.0 400.0 April 15, 2028 5.875%
Total borrowings 1,061.6 935.6
Less: debt issuance costs related to term loans and
senior notes (8.4) (9.0)
Total borrowings, net 1,053.2 926.6
Less: current portion of debt (2.7) (2.7)
Carrying value of long-term debt $ 1,050.5 $ 923.9


	Outstanding Balance as of
Borrowings	September 30, 2021		December 31, 2020		Maturity Date	Interest Rate
Revolving credit facility	$	167.0	$	167.0	June 20, 2023	(1)
Term loans - first tranche	261.2		263.3		June 20, 2025	(1)
Term loans - second tranche	49.8		—		December 20, 2024	(1)
Senior secured notes due 2028	400.0		400.0		April 15, 2028	5.875%
Senior unsecured notes due 2026	230.0		230.0		August 15, 2026	5.750%
Total borrowings	1,108.0		1,060.3
Less: debt issuance costs and debt discounts related to term loans and senior notes	(11.2)		(8.0)
Total borrowings, net	1,096.8		1,052.3
Less: current portion of debt	(3.2)		(2.7)
Carrying value of long-term debt	$	1,093.6	$	1,049.6

(1)The interest rates on the revolving credit facility and term ~~loan~~loans are described below.

Senior Secured Credit Facility—~~On June 20, 2018,~~ NCM ~~LLC entered into a~~LLC’s credit agreement, as amended, (the “Credit Agreement”) to replace NCM LLC's senior secured credit facility, dated as of February 13, 2007, as amended (the “previous facility”). Consistent with the structure of the previous facility, the Credit Agreement consists of a term loan facility and a revolving credit facility. As of September ~~24, 2020,~~30, 2021, NCM LLC’s senior secured credit facility consisted of a $175.0 million revolving credit facility, a $261.2 million term loan (first tranche) and a ~~$264.6~~$49.8 million term ~~loan.~~loan (second tranche). The obligations under the senior secured credit facility are secured by a lien on substantially all of the assets of NCM LLC.

On ~~April 30, 2020,~~March 8, 2021, NCM LLC ~~amended~~entered into a second amendment to its Credit Agreement (“Credit Agreement Second Amendment”). Among other things, the Credit Agreement ~~(the “Credit Agreement Amendment”)~~Second Amendment provides for certain modifications to ~~allow~~the negative covenants, with respect to NCM LLC’s audited financial statements for the ~~automatic~~fiscal year ended December 31, 2020, a waiver of ~~any non-compliance with its Consolidated Net Senior Secured Leverage Ratio~~the requirement to deliver such financial statements without a “going concern” or like qualification or exception, additional waivers and ~~Consolidated Total Leverage Ratio financial covenants occurring from the quarter ending June 25, 2020 until~~term changes outlined below and including the quarter ending July 1, 2021 (the “Covenant Holiday Period”). The Credit Agreement Amendment requires that, until the fiscal quarter ending July 1, 2021, NCM LLC must not permit the sumgrants security interests in certain assets of ~~unrestricted cash on hand at~~ NCM LLC and ~~availability under its Revolving Credit Facility~~other potential loan parties that are not currently pledged to ~~be less than $55.0 million. Further, NCM LLC can make available cash distributions~~the lenders. In addition, pursuant to its members (AMC, Cinemark, Regal and NCM, Inc.) during the Covenant Holiday Period only if trailing 12-month Consolidated EBITDA (as defined in the Credit Agreement) equals or exceeds $277.0 million and outstanding loans under the Revolving Credit Facility are equal to or less than $39.0 million. NCM LLC can make available cash distributions to its members outside of the Covenant Holiday Period so long as NCM LLC’s Consolidated Net Senior Secured Leverage Ratio is equal to or less than 5.00 to 1.00 and no default or event of default under the Credit Agreement ~~has occurred~~Second Amendment, NCM LLC incurred a second tranche of the term loans in an aggregate principal amount of $50.0 million, the net proceeds of $43.0 million to be used for general corporate purposes. Upon execution of the Credit Agreement Second Amendment, the Company recorded $2.3 million as a discount, $3.9 million as debt issuance costs and ~~is continuing.~~$0.8 million within “Loss on modification and retirement of debt, net”.

Revolving Credit Facility—The revolving credit facility portion of NCM LLC’s total borrowings is available, subject to certain conditions, for general corporate purposes of NCM LLC in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit. During March 2020, NCM LLC drew down an additional $110.0 million on the revolving credit facility to fund operations during the period of expected disrupted cash flows due to the temporary closure of the theaters within NCM LLC's network due to ~~address~~ the COVID-19 Pandemic. As of September ~~24, 2020,~~30, 2021, NCM LLC’s total availability under the $175.0 million revolving credit facility was ~~$4.4~~$6.8 million, net of $167.0 million outstanding and ~~$3.6~~$1.2 million in letters of credit. The unused line fee is 0.50% per annum which is consistent with the previous facility. ~~Borrowings under~~Following the ~~revolvingcredit facility bear interest at NCM LLC’s option of either~~Credit Agreement Second Amendment effective March 8, 2021, the applicable margin for the LIBOR index ~~plus an applicable margin ranging~~increased from a range of 1.75% to 2.25% orto a range of 2.75% to 3.25% and the applicable margin for the base rate ~~plus an applicable margin ranging~~increased from a range of 0.75% to 1.25% to a range of 1.75% to 2.25%. The applicable margin for the revolving credit facility is determined quarterly and is subject to adjustment based upon a consolidated net senior secured leverage ratio for NCM LLC (the ratio of secured funded debt less unrestricted cash and cash equivalents of up to $100.0 million, divided by Adjusted EBITDA for debt purposes, defined as NCM LLC's net income before depreciation and amortization expense adjusted to also exclude non-cash share based compensation costs for NCM LLC plus integration payments received). The ~~revolving credit facility will mature on June 20, 2023. The~~ weighted-average interest rate on the revolving credit facility as of September ~~24, 2020~~30, 2021 was ~~3.00%~~4.50%.

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

Term Loans—First Tranche—The interest rate on the initial tranche of term loans iswas originally a rate chosen at NCM LLC’s option of either the LIBOR index plus 3.00% or the base rate plus 2.00%. Following the Credit Agreement Second Amendment effective March 8, 2021, the rate is either the LIBOR index plus 4.00% or the base rate plus 3.00%. The interest

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

rate on the term loans as of September ~~24, 2020~~30, 2021 was ~~4.00%~~5.00%. The term loans amortize at a rate equal to 1.00% annually, to be paid in equal quarterly installments. As of September ~~24, 2020,~~30, 2021, NCM LLC has paid principal of ~~$5.4~~$8.8 million, reducing the outstanding balance to ~~$264.6~~$261.2 million.

Term Loans—Second Tranche—The interest rate on the second tranche of term loans is the LIBOR index plus 8.00%. The interest rate on the term loans as of September 30, 2021 was 9.00%. The term loans ~~will mature on June 20, 2025.~~amortize at a rate equal to 1.00% annually, to be paid in equal quarterly installments.

The senior secured credit facility contains a number of covenants and various financial ratio requirements including, (i) a consolidated net total leverage ratio covenant of 6.25 times for each quarterly period and (ii) with respect to the revolving credit facility, maintaining a consolidated net senior secured leverage ratio of equal to or less than 4.50 times on a quarterly basis for each quarterly period in which a balance is outstanding on the revolving credit facility. ~~In addition,~~Following the Credit Agreement Second Amendment, the Company has a waiver of non-compliance with the consolidated net total leverage and consolidated net senior secured leverage financial covenants through the quarter ending June 30, 2022 (“Extended Covenant Waiver Holiday”) and the consolidated net total leverage ratio and consolidated net senior secured leverage ratio financial covenants to be set to 6.75 to 1.00 and 5.50 to 1.00, respectively, for the quarter ending on or about September 29, 2022. Under the Credit Agreement, for the period beginning in the second quarter of 2020 through the date that NCM LLC delivers a compliance certificate for the third quarter of 2022, NCM LLC must maintain a minimum liquidity balance of $55.0 million consisting of a combination of unrestricted cash on hand and availability under NCM LLC's revolving credit facility. NCM LLC is permitted to make quarterly dividend payments and other restricted payments with its available cash as long as NCM LLC’s consolidated net senior secured leverage ratio (after giving effect to any such payment) is below 5.50 times and no default or event of default has occurred and continues to occur under the senior secured credit facility. Pursuant to the terms of the Credit Agreement Second Amendment, NCM LLC is restricted from making available cash distributions until after NCM LLC delivers a compliance certificate for the quarter ending on or about September 29, 2022, and, thereafter, NCM LLC may only make available cash distributions if: (i) no default or event of default under the Credit Agreement has occurred and is continuing; (ii) the senior secured financial covenant leverage ratio is equal to or less than 4.00 to 1.00; and (iii) the aggregate principal amount of all outstanding revolving loans under the Credit Agreement is $39.0 million or less. As of September 24, 2020, NCM LLC’s consolidated net senior secured leverage ratio was 7.93 times (versus the dividend payment restriction of 5.50 times and the covenant of 4.50 times) and NCM LLC's consolidated net total leverage ratio was 10.43 times (versus the covenant of 6.25 times). As of September 24, 2020,30, 2021, NCM LLC was in compliance with the requirements of the Credit Agreement Second Amendment described above and the noncompliance with the financial covenants was automatically waived.

Senior Unsecured Notes due 2026—On August 19, 2016, NCM LLC completed a private placement of $250.0 million in aggregate principal amount of 5.750% Senior Unsecured Notes (the “Notes due 2026”) for which the registered exchange offering was completed on November 8, 2016. The Notes due 2026 pay interest semi-annually in arrears on February 15 and August 15 of each year, which commenced on February 15, 2017. The Notes due 2026 were issued at 100% of the face amount thereof and are the senior unsecured obligations of NCM LLC. NCM LLC repurchased and canceled a total of ~~$5.0 million and $15.0~~$20.0 million of the Notes due 2026 during 2019 and 2018, respectively, reducing the principal amount to $230.0 million as of September 24, 2020. These repurchases were treated as partial debt extinguishments and resulted in the realization of a non-operating gain, net of written off debt issuance costs, of $0.0 million, $0.0 million, $0.0 million and $0.3 million during the three months and nine months ended September 24, 2020 and September 26, 2019, respectively.30, 2021.

Senior Secured Notes due 2028—On October 8, 2019, NCM LLC completed a private offering of $400.0 million aggregate principal amount of 5.875% Senior Secured Notes due 2028 (the “Notes due 2028”) to eligible purchasers. The Notes due 2028 will mature on April 15, 2028. Interest on the Notes due 2028 accrues at a rate of 5.875% per annum and is payable semi-annually in arrears on April 15 and October 15 of each year, commencing on April 15, 2020. The Notes due 2028 were issued at 100% of the face amount thereof and share in the same collateral that secures NCM LLC's obligations under the senior secured credit facility.

Due to the future market uncertainties discussed within Note 1 - The Company, the Board of Directors of NCM, Inc. and required NCM LLC founding members approved the material terms of a revolving loan agreement between NCM Inc. and NCM LLC. Borrowings by NCM LLC will be available through December 31, 2022. The final definitive loan agreement will be approved by the Audit Committee of NCM, Inc., if needed. If entered into, this revolving loan facility will provide NCM LLC with short-term working capital loans as NCM LLC rebuilds its advertising revenue base and collects related accounts receivable and will provide additional flexibility with respect to the NCM LLC minimum liquidity covenant.

7. INCOME TAXES

Changes in the Company’s Effective Tax Rate—The Company recorded income tax expense of $0.0 million for the nine months ended September 30, 2021 compared to an income tax benefit of $7.7 million for the nine months ended September 24, 2020 ~~compared to income~~resulting in an effective tax ~~expense~~rate of ~~$6.0 million~~0.0% for the nine months ended September ~~26, 2019 resulting in an effective tax rate of~~30, 2021 as compared to 20.4% for the nine months ended September 24, 2020. The Company recorded a full valuation allowance on its net deferred tax assets as of December 31, 2020 following the determination it was more-likely-than-not that the Company will not be able to

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

realize the benefit of those assets. The Company maintained a full valuation allowance as ~~compared~~of September 30, 2021, reducing deferred tax expense to 26.9% for the nine months ended September 26, 2019. The decrease in the effective tax rate was primarily due to the relative impact of the tax benefit recorded on pretax book losses attributable to NCM Inc. of $37.8$0.0 million for the nine months ended September ~~24, 2020 compared~~30, 2021 and the Company’s effective tax rate to tax expense recorded on pretax book income of $22.5 million for the nine months ended September 26, 2019. The Company's current blended state and federal rate (net of federal benefit) was 24.4% as of September 24, 2020 and 24.3% as of September 26, 2019.0.0%.

8. COMMITMENTS AND CONTINGENCIES

Legal Actions—The Company is subject to claims and legal actions in the ordinary course of business. The Company believes such claims will not have a material effect individually or in the aggregate on its financial position, results of operations or cash flows.

Operating Commitments - Facilities—The Company has entered into operating lease agreements for its corporate headquarters and other regional offices. The Company has right-of-use (“ROU”) assets of ~~$20.9~~$19.2 million and short-term and long-term lease liabilities of ~~$1.8~~$2.0 million and ~~$23.2~~$21.0 million, respectively, on the balance sheet as of September ~~24, 2020~~30, 2021 for all material leases with terms longer than twelve months. These balances are included within “Other assets”, “Other current liabilities” and “Other liabilities”, respectively, on the unaudited Condensed Consolidated Balance Sheets. As of September ~~24, 2020,~~30, 2021, the Company had a weighted average remaining lease term of ~~9.4~~8.4 years on these leases. When measuring the ROU assets and lease liabilities recorded, the Company utilized its incremental borrowing rate in order to determine the present value of the lease payments as the leases do not provide an implicit rate. The Company used the rate of interest that it would have paid to borrow on a collateralized basis over a similar term for an amount equal to the lease payments in a similar economic

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

environment. As of September ~~24, 2020,~~30, 2021, the Company’s weighted average annual discount rate used to establish the ROU assets and lease liabilities was ~~7.34%~~7.36%.

During the three and nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019,~~24, 2020, the Company recognized the following components of total lease cost (in millions). These costs are presented within “Selling and marketing costs” and “Administrative and other costs” within the unaudited Condensed Consolidated Statements of Income depending upon the nature of the use of the facility.


		Three Months Ended				Nine Months Ended					Three Months Ended				Nine Months Ended
		September 24, 2020		September 26, 2019		September 24, 2020		September 26, 2019			September 30, 2021		September 24, 2020		September 30, 2021		September 24, 2020
Operating lease cost	Operating lease cost	$	0.9	$	0.7	$	2.7	$	2.3	Operating lease cost	$	0.8	$	0.9	$	2.6	$	2.7
Short-term lease cost		0		0.1		0		0.2

Variable lease cost	Variable lease cost	0.1		0.1		0.4		0.4		Variable lease cost	0.2		0.1		0.4		0.4
Total lease cost	Total lease cost	$	1.0	$	0.9	$	3.1	$	2.9	Total lease cost	$	1.0	$	1.0	$	3.0	$	3.1

The Company made total lease payments of $0.9 million, $0.9 million, ~~$2.7~~$2.9 million and ~~$2.5~~$2.7 million during the three months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 and nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019,~~24, 2020, respectively. These payments are included within cash flows from operating activities within the unaudited Condensed Consolidated Statement of Cash Flows.

Operating Commitments - ESAs and Affiliate Agreements—The Company has entered into long-term ESAs with the founding members and multi-year agreements with certain network affiliates, or third-party theater circuits. The ESAs and network affiliate agreements grant NCM LLC exclusive rights in their theaters to sell advertising, subject to limited exceptions. The Company recognizes intangible assets upon issuance of membership units to the founding members in accordance with NCM LLC’s Common Unit Adjustment Agreement and upfront cash payments to the affiliates for the contractual rights to provide the Company’s services within their theaters as further discussed within Note 4 - Intangible Assets. These ESAs and network affiliate agreements are considered leases under ASC 842 once the asset is identified and the period of control is determined upon the scheduling of the showtimes by the exhibitors, typically one week prior to the showtime. As such, the leases are considered short-term in nature, specifically less than one month. Within ASC 842, leases with terms of less than one month are exempt from the majority of the accounting and disclosure requirements, including disclosure of short-term lease expense. No ROU assets or lease liabilities were recognized for these agreements and no change to the balance sheet presentation of the intangible assets was necessary. However, the amortization of these intangible assets is considered lease expense and is presented within “Amortization of intangibles recorded for network theater screen leases” within the unaudited Condensed Consolidated Statement of Income.

In consideration for NCM LLC’s access to the founding members’ theater attendees for on-screen advertising and use of lobbies and other space within the founding members’ theaters for the LEN and lobby promotions, the founding members receive a monthly theater access fee under the ESAs. The theater access fee is composed of a fixed payment per patron, a fixed payment per digital screen (connected to the DCN) and a fee for access to higher quality digital cinema equipment. The payment per theater patron increases by 8% every five years, with this next increase occurring in fiscal year 2022, and the

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

payment per digital screen and for digital cinema equipment increases annually by 5%. The theater access fee paid in the aggregate to all founding members cannot be less than 12% of NCM LLC’s aggregate advertising revenue (as defined in the ESA), or it will be adjusted upward to reach this minimum payment. As of September ~~24, 2020~~30, 2021 and December ~~26, 2019,~~31, 2020, the Company had 0no liabilities recorded for the minimum payment, as the theater access fee was in excess of the minimum.

Following the 2019 ESA Amendments, Cinemark and Regal receive an additional monthly theater access fee that began on November 1, 2019 in consideration for NCM LLC's access to certain on-screen advertising inventory after the advertised showtime of a feature film. These fees are also based upon a fixed payment per patron: (i) beginning at $0.025 per patron on November 1, 2019, (ii) $0.0375 per patron beginning on November 1, 2020, (iii) $0.05 per patron beginning on November 1, 2021, (iv) $0.052 per patron beginning on November 1, 2022 and (v) increase 8% every five years beginning November 1, 2027. Additionally, following the 2019 ESA Amendments, beginning on November 1, 2019, NCM LLC is entitled to display the Platinum Spot, an additional single unit that is either 30 or 60 seconds of the ~~Noovie~~Noovie® pre-show in the trailer position directly prior to the “attached” trailers preceding the feature film. The “attached” trailers are those provided by studios to Cinemark and Regal that are with the feature film, which is at least one trailer, but sometimes two or more trailers. In consideration for the utilization of the theaters for the Platinum Spots, Cinemark and Regal are entitled to receive 25% of all revenue generated for the actual display of Platinum Spots in their applicable theaters, subject to a specified minimum. If NCM LLC runs advertising in more than one concurrent advertisers’ Platinum Spot for any portion of the network over a period of time, then NCM LLC will be required to satisfy a minimum average CPM for that period of time. The Company ~~does~~did not owe the founding members any theater access fees or any Platinum Spot revenue share when the theaters ~~are~~were not displaying the Company's pre-show or

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

when the Company ~~does~~did not have access to the theaters. As such, the Company did ~~not and will~~ not owe these fees for the period of time the founding members' theaters were temporarily closed due to the COVID-19 Pandemic and future fees will be reduced if attendance remains lower than historical levels. The digital screen fee is calculated based upon average screens in use during each month. No digital screen fees were ~~or will be~~ incurred for the period of time the founding member's theaters were temporarily closed due to the COVID-19 Pandemic and future fees ~~will~~may be reduced for months where screens are in use for only part of the month.

The network affiliates compensation is considered variable lease expense and varies by circuit depending upon the agreed upon terms of the network affiliate agreement. The majority of agreements are centered around a revenue share where an agreed upon percentage of the advertising revenue received from a theater’s attendance is paid to the circuit. As part of the network affiliate agreements entered into in the ordinary course of business under which the Company sells advertising for display in various network affiliate theater chains, the Company has agreed to certain minimum revenue guarantees on a per attendee basis. If a network affiliate achieves the attendance set forth in their respective agreement, the Company has guaranteed minimum revenue for the network affiliate per attendee if such amount paid under the revenue share arrangement is less than its guaranteed amount. As of September ~~24, 2020,~~30, 2021, the maximum potential amount of future payments the Company could be required to make pursuant to the minimum revenue guarantees is ~~$64.0~~$105.4 million over the remaining terms of the network affiliate agreements. These minimum guarantees relate to various affiliate agreements ranging in term from three years to twenty years, prior to any renewal periods of which some are at the option of the Company. The Company accrued $0.2 million and ~~$0.5~~$0.0 million related to affiliate agreements with guaranteed minimums in excess of the revenue share agreement as of September ~~24, 2020~~30, 2021 and December ~~26, 2019,~~31, 2020, respectively. As the guaranteed minimums are based upon agreed upon minimum attendance or affiliate revenue levels, the Company did not incur minimum revenue share fees during the period of time the respective affiliate's theaters were temporarily closed due to the COVID-19 Pandemic and will not ~~for the remaining duration~~so long as an affiliate's minimum theater attendance or revenue levels are ~~low as the minimum levels must first be~~not met by the affiliate.

9. FAIR VALUE MEASUREMENTS

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3—Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability.

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Non-Recurring Measurements—Certain assets are measured at fair value on a non-recurring basis. These assets are not measured at fair value on an ongoing basis but are subject to fair value adjustments in certain circumstances. These assets include long-lived assets, intangible assets, other investments, notes receivable and borrowings.

Long-Lived Assets, Intangible Assets and Other Investments—The Company regularly reviews long-lived assets (primarily property, plant and equipment), intangible assets and investments accounted for under the cost or equity method for impairment whenever certain qualitative factors, events or changes in circumstances indicate that the carrying amounts of the assets may not be fully recoverable. When the estimated fair value is determined to be lower than the carrying value of the asset, an impairment charge is recorded to write the asset down to its estimated fair value.

Other investments consisted of the following (in millions):


		As of					As of
		September 24, 2020		December 26, 2019			September 30, 2021		December 31, 2020
Investment in AC JV, LLC (1)	Investment in AC JV, LLC (1)	$	0.8	$	0.9	Investment in AC JV, LLC (1)	$	0.6	$	0.7
Other investments	Other investments	0.1		0.1		Other investments	0.1		0.1
Total	Total	$	0.9	$	1.0	Total	$	0.7	$	0.8

(1)Refer to Note 5—Related Party Transactions. This investment is accounted for utilizing the equity method.

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

During the three months ended September 24, 2020 and September 26, 2019 and the nine months ended September 24, 2020 and September 26, 2019, the Company recorded impairment charges of $0.0 million, $2.0 million, $0.0 million and $2.0 million, respectively, on certain of its investments due to a significant deterioration in the business prospects of the investee or new information regarding the fair value of the investee, which brought the total remaining value of the respective impaired investments to $0.0 million as of September 24, 2020 and September 26, 2019. As of September ~~24, 2020,~~30, 2021, no observable price changes or impairments have been recorded as a result of the Company’s qualitative assessment of identified events or changes in the circumstances of the remaining investments. The investment in AC JV, LLC was initially valued using comparative market multiples. The other investments were recorded based upon the fair value of the services provided in exchange for the investment. As the inputs to the determination of fair value are based upon non-identical assets and use significant unobservable inputs, they have been classified as Level 3 in the fair value hierarchy.

Borrowings—The carrying amount of the revolving credit facility is considered a reasonable estimate of fair value due to its floating-rate terms. The estimated fair values of the Company’s financial instruments where carrying values do not approximate fair value were as follows (in millions):


		As of September 24, 2020				As of December 26, 2019					As of September 30, 2021				As of December 31, 2020
		Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)			Carrying Value		Fair Value (1)		Carrying Value		Fair Value (1)
Term loans		$	264.6	$	217.0	$	266.6	$	266.9
Term loans - first tranche										Term loans - first tranche	$	261.2	$	237.7	$	263.3	$	217.2
Term loans - second tranche										Term loans - second tranche	$	49.8	$	50.0	$	—	$	—
Notes due 2028										Notes due 2028	$	400.0	$	376.0	$	400.0	$	337.5
Notes due 2026	Notes due 2026	230.0		158.2		230.0		226.2		Notes due 2026	$	230.0	$	189.8	$	230.0	$	160.7
Notes due 2028		400.0		343.0		400.0		426.7

(1)If the Company were to measure the borrowings in the above table at fair value on the balance sheet they would be classified as Level 2 based upon the inputs utilized.

Recurring Measurements—The fair values of the Company’s assets and liabilities measured on a recurring basis pursuant to ASC 820-10, Fair Value Measurements and Disclosures are as follows (in millions):


				Fair Value Measurements at Reporting Date Using									Fair Value Measurements at Reporting Date Using
		Fair Value as of September 24, 2020		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)			Fair Value as of September 30, 2021		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:	ASSETS:									ASSETS:
Cash equivalents (1)	Cash equivalents (1)	$	51.3	$	51.3	$	0	$	0	Cash equivalents (1)	$	37.1	$	37.1	$	—	$	—
Short-term marketable securities (2)		1.3		0		1.3		0

Long-term marketable securities (2)	Long-term marketable securities (2)	1.7		0		1.7		0		Long-term marketable securities (2)	1.2		—		1.2		—
Total assets	Total assets	$	54.3	$	51.3	$	3.0	$	0	Total assets	$	38.3	$	37.1	$	1.2	$	—

Fair Value Measurements at Reporting Date Using
Fair Value as of December 26, 2019 Quoted Prices in Active Markets for Identical Assets
(Level 1) Significant Other
Observable
Inputs
(Level 2) Significant Unobservable Inputs
(Level 3)
ASSETS:
Cash equivalents (1)
$ 28.8 $ 16.8 $ 12.0 $ 0
Short-term marketable securities (2)
17.5 0 17.5 0
Long-term marketable securities (2)
7.5 0 7.5 0
Total assets $ 53.8 $ 16.8 $ 37.0 $ 0

NATIONAL CINEMEDIA, INC. AND SUBSIDIARY

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)


			Fair Value Measurements at Reporting Date Using
	Fair Value as of December 31, 2020		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	52.8	$	52.8	$	—	$	—
Short-term marketable securities (2)	0.3		—		0.3		—
Long-term marketable securities (2)	1.2		—		1.2		—
Total assets	$	54.3	$	52.8	$	1.5	$	—

(1)Cash Equivalents—The Company’s cash equivalents are carried at estimated fair value following the Company's election of the fair value option. Cash equivalents consist of money market accounts which the Company has classified as Level 1 given the active market for these accounts and commercial paper with original maturities of three months or less, which are classified as Level 2 and are valued as described below.

(2)Short-Term and Long-Term Marketable Securities—The carrying amount and fair value of the marketable securities are equivalent since the Company accounts for these instruments at fair value. The Company’s government agency bonds, commercial paper and certificates of deposit are valued using third party broker quotes. The value of the

~~NATIONAL CINEMEDIA, INC. AND SUBSIDIARY~~

~~NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS~~

~~(UNAUDITED)~~

Company’s government agency bonds is derived from quoted market information. The inputs in the valuation are classified as Level 1 if there is an active market for these securities; however, if an active market does not exist, the inputs are recorded at a lower level in the fair value hierarchy. The value of commercial paper and certificates of deposit is derived from pricing models using inputs based upon market information, including contractual terms, market prices and yield curves. The inputs to the valuation pricing models are observable in the market, and as such are generally classified as Level 2 in the fair value hierarchy. As of September ~~24,~~30, 2021 and December 31, 2020, there ~~was $2.8~~were $1.0 million and $1.3 million, respectively, of available-for-sale debt securities in unrealized loss positions without an allowance for credit losses. The Company has not recorded an allowance for credit losses for the marketable securities balance as of September ~~24,~~30, 2021 or December 31, 2020 given the immaterial difference between the amortized cost basis and the aggregate fair value of the Company's securities.

The amortized cost basis, aggregate fair value and maturities of the marketable securities the Company held as of September ~~24, 2020~~30, 2021 and December ~~26, 2019~~31, 2020 were as follows:


		As of September 24, 2020						As of September 30, 2021
		Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)		Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:	MARKETABLE SECURITIES:						MARKETABLE SECURITIES:

Short-term certificates of deposit		$	1.3	$	1.3	0.3
Total short-term marketable securities		1.3		1.3

Long-term certificates of deposit	Long-term certificates of deposit	1.8		1.7		3.4	Long-term certificates of deposit	$	1.3	$	1.2	2.1
Total long-term marketable securities		1.8		1.7

Total marketable securities	Total marketable securities	$	3.1	$	3.0		Total marketable securities	$	1.3	$	1.2


		As of December 26, 2019						As of December 31, 2020
		Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)		Amortized Cost Basis (in millions)		Aggregate Fair Value (in millions)		Maturities (1) (in years)
MARKETABLE SECURITIES:	MARKETABLE SECURITIES:						MARKETABLE SECURITIES:
Short-term U.S. government agency bonds		$	3.5	$	3.5	0.4

Short-term certificates of deposit	Short-term certificates of deposit	0.9		0.9		0.8	Short-term certificates of deposit	$	0.3	$	0.3	0.6
Short-term municipal bonds		1.2		1.2		0.5
Short-term commercial paper:
Financial		8.0		7.9		0.3
Industrial		4.0		4.0		0.2

Total short-term marketable securities	Total short-term marketable securities	17.6		17.5			Total short-term marketable securities	0.3		0.3

Long-term U.S. government agency bonds		4.5		4.5		2.2

Long-term certificates of deposit	Long-term certificates of deposit	3.0		3.0		3.6	Long-term certificates of deposit	1.3		1.2		2.8
Total long-term marketable securities	Total long-term marketable securities	7.5		7.5			Total long-term marketable securities	1.3		1.2
Total marketable securities	Total marketable securities	$	25.1	$	25.0		Total marketable securities	$	1.6	$	1.5

(1)Maturities—Securities available for sale include obligations with various contractual maturity dates some of which are greater than one year. The Company considers the securities to be liquid and convertible to cash within 30 days.

10. SUBSEQUENT EVENT

On ~~October 30, 2020,~~November 8, 2021, the Company declared a cash dividend of ~~$0.07~~$0.05 per share (approximately ~~$5.5~~$4.0 million) on each share of the Company’s common stock (not including outstanding restricted stock which will accrue dividends until the shares vest) to stockholders of record on November ~~16, 2020~~22, 2021 to be paid on December ~~1, 2020.~~7, 2021.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Some of the information in this Quarterly Report on Form 10-Q includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”), as amended. All statements other than statements of historical facts included in this Form 10-Q, including, without limitation, certain statements under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and statements related to the impact of the current COVID-19 Pandemic on our business and results of operations, may constitute forward-looking statements. In some cases, you can identify these “forward-looking statements” by the specific words, including but not limited to “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of those words and other comparable words. These forward-looking statements involve risks and uncertainties. Our actual results could differ materially from those indicated in these statements as a result of certain factors as more fully discussed under the heading “Risk Factors” below and in our annual report on Form 10-K for the Company’s fiscal year ended December ~~26, 2019 and as updated within our quarterly report on Form 10-Q filed with the SEC on May 5, 2020 for the quarter ended March 26,~~31, 2020. Among other risks, we face significant risk and volatility related to the COVID-19 Pandemic as discussed in this report. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law. The following discussion and analysis should be read in conjunction with the unaudited Condensed Consolidated Financial Statements and notes thereto included herein and the audited financial statements and other disclosure included in our annual report on Form 10-K for the Company’s fiscal year ended December ~~26, 2019.~~31, 2020. In the following discussion and analysis, the term net income refers to net income attributable to NCM, Inc.

Overview

We are America's Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. We currently derive revenue principally from the sale of advertising to national, regional and local businesses in ~~Noovie~~Noovie®, our cinema advertising and entertainment pre-show seen on movie screens across the U.S. Beginning in mid-March 2020, each of our founding members and all of our network affiliates announced that their theaters would be temporarily closed to address the COVID-19 Pandemic and almost all of the theaters within our network remained closed until late August 2020. On September 4, 2020 the Company resumed in-theater advertising and as of September 24, 2020, approximately two-thirds of the theaters within our network were open. As of October 30, approximately 53% of theaters within our network are open. Refer to the “Recent Developments” section below for further information regarding the impact of and the Company's response to the COVID-19 Pandemic.

~~Beginning in November 2019 following the completion of the 2019 ESA Amendments, we now~~We present two different formats of our Noovie pre-show depending on the theater circuit in which it runs. In Regal and Cinemark and 14a portion of our network affiliates' theaters, the Nooviepre-show now includes advertising inventory after the advertised showtime consisting of (1) the lights down segment that runs for five minutes after the advertised showtime with trailer lighting and (2) the 30- or 60-second Platinum Spot (together, the “Post-Showtime Inventory”). As of September ~~24, 2020,~~30, 2021, theaters presenting the new Noovie format with Post-Showtime Inventory made up approximately ~~58%~~56% of our ~~network based upon 2019 attendance.~~network. All other NCM network theater circuits, which make up the remaining ~~42%~~44% of our network, present the Classic Noovie pre-show, which ends approximately at the advertised movie showtime when the movie trailers begin. The movie trailers that run before the feature film are not part of our Noovie.preshow.

We also sell advertising on our LEN, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies. In addition, we sell online and mobile advertising through our ~~Cinema~~Noovie Audience Accelerator, ~~and~~ across our suite of Noovie digital properties, including Noovie.com, Noovie Shuffle, Name That Movie andNoovie Arcade, on third party partner’s internet sites,as well as a variety of complementary out of home venues, including restaurants, retail locations, convenience stores, college campuses and ~~Fantasy Movie League~~office and residential buildings, in order to reach entertainment audiences beyond the theater. As of September ~~24, 2020, approximately 4.2~~30, 2021, over 6.0 million moviegoers have downloaded our mobile apps. These downloads and the acquisition of second party data have resulted in first- and second-party data sets of ~~over 146~~approximately 252 million as of September ~~24, 2020.~~30, 2021. We have long-term ESAs (approximately ~~19.0~~18.0 weighted average years remaining based on ~~2019 attendance)~~pre-COVID-19 attendance levels) with the founding members and multi-year agreements with our network affiliates, which expire at various dates between ~~January~~December 2021 and ~~July 2031.~~December 2037. The weighted average remaining term ~~(based on 2019 attendance)~~ of the ESAs and the network affiliate agreements is ~~16.5~~15.7 years as of September ~~24, 2020.~~30, 2021. The ESAs and network affiliate agreements grant NCM LLC exclusive rights in their theaters to sell advertising, subject to limited exceptions. Our Noovie pre-show and LEN programming are distributed predominantly via satellite through our proprietary ~~DCN. Approximately 99% of the aggregate founding member and~~digital content network ~~affiliate theater attendance is generated by theaters connected to our DCN (the remaining screens receive advertisements on USB drives) and 100% of the~~ (“DCN”).~~Noovie~~ ~~pre-show is projected on digital projectors (96% digital cinema projectors and 4% LCD projectors) as of September 24, 2020.~~

Management focuses on several measurements that we believe provide us with the necessary ratios and key performance indicators to manage our business, determine how we are performing versus our internal goals and targets, and against the performance of our competitors and other benchmarks in the marketplace in which we operate. Senior executives hold meetings at least once per quarter with members of management to discuss and analyze operating results and address significant variances to budget and prior year in an effort to identify trends and changes in our business. We focus on operating metrics including changes in revenue, Adjusted OIBDA and Adjusted OIBDA margin, as defined and discussed below, as some of our primary measurement metrics. In addition, we monitor our monthly advertising performance measurements, including advertising inventory utilization, national and regional advertising pricing (CPM), local advertising rate per screen per week, national and local and regional and total advertising revenue per attendee. We also monitor free cash flow, the dividend coverage ratio, financial leverage ratio (net debt divided by Adjusted OIBDA plus integration payments and other encumbered theater payments), cash balances and revolving credit facility availability to ensure financial debt covenant compliance and that

there is adequate cash availability to fund our working capital needs and debt obligations and current and future dividends declared by our Board of Directors.

Our operating results may be affected by a variety of internal and external factors and trends described more fully in the section entitled “Risk Factors” below and in our annual report on Form 10-K filed with the SEC on ~~February 20, 2020~~March 8, 2021 for our fiscal year ended December ~~26, 2019 and as updated within our quarterly report on Form 10-Q filed with the SEC on May 5, 2020 for the quarter ended March 26,~~31, 2020.

Recent Developments

COVID-19 Impact and Outlook— ~~Following the World Health Organization’s declaration of~~As previously disclosed, the COVID-19 ~~virus~~Pandemic has had a significant impact on the world and our business beginning in March 2020 as ~~a pandemic,~~ the United States’ government and other state and local governments issued ~~precautionary~~ restrictions on travel, public gatherings and other events and issued social distancing guidelines. ~~Beginning~~These governmental restrictions resulted in ~~mid-March 2020, each~~the closure of ~~our founding members and all~~most of our network ~~affiliates announced that their~~ theaters ~~would be temporarily closed~~for approximately six months and ~~almost all of~~thus the ~~theaters within our network remained closed until late August 2020. The~~ Company generated no in-theater advertising revenue ~~for~~during that time. When theaters began to reopen late in the ~~approximate six months that the theaters were closed. Major motion picture releases expected to occur during the temporary closure period were delayed until late~~third quarter of 2020, ~~or into 2021 or have been released directly to alternative delivery methods bypassing the theater entirely.~~

~~On September 4, 2020 the Company resumed advertising within the theaters that were open in our network; however~~ in-theater advertising revenue ~~continues~~continued to be adversely impacted as attendance at the reopened theaters ~~has been~~was significantly less than ~~normal given~~prior comparative periods due primarily to the shift in motion picture release schedules and the local/state COVID-19 ~~restrictions around~~ patron capacity ~~limitations~~limitations.

Beginning in 2021, the FDA approved COVID-19 vaccines, which have been widely administered throughout the United States. As a result, during the second quarter of 2021, government restrictions lessened allowing theaters in key larger markets to fully reopen and ~~a continued lack~~by the third quarter of ~~new major motion picture releases. As of September 24, 2020, approximately two-thirds~~2021 all of the theaters within the Company’s network were open. Multiple, successful major motion pictures were released during the second and third quarters of 2021 resulting in the highest attendance numbers within our network ~~had reopened. The results~~since the start of ~~the three and nine months ended September 24, 2020 were significantly impacted by~~ the COVID-19 Pandemic.

~~In October~~ The movie slate for the remainder of 2021 and into 2022 remains packed due to the addition of the major motion pictures originally scheduled for 2020 ~~Regal announced~~and major motion picture studios committing to theatrical-only releases. Despite the ~~re-closure~~increase in network attendance, the second quarter and third quarter of ~~its~~2021 in-theater advertising revenue remained significantly below historical levels as we were not able to participate in the 2021 advertising upfront marketplace during the summer of 2020 while theaters inwere closed. During 2021, variants of the COVID-19 virus spread throughout the United States and as of the date of this filing, approximately 53% of theaters within our network are open. Many of the open theaters are operating at reduced hours and offering a limited number of movie showtimes and attendance at open theaters has not reached historical levels. As of the filing date, the COVID-19 virus continues to spreadresulting in the ~~United States,~~reinstatement of mask mandates in certain areas with increased infection rates and ~~there~~concerning some advertisers about the impact on theater attendance. There can be no assurance that the cases of the COVID-19 virus will continue to decline; new variants will not emerge and spread; recently reinstated mask mandates will not negatively impact network attendance, advertiser sentiment, and our business in general; social distancing, capacity restrictions, and other public safety measures will not be reintroduced; when or if theaters within our network will return to ~~normal operations,~~historic attendance levels; and that the theaters ~~that~~which have reopened will remain ~~open or that patrons will return~~open.

To ensure sufficient liquidity to endure the ~~theaters at historical levels.~~

~~The Company's ability~~impacts of the COVID-19 Pandemic, even if prolonged, we continued to ~~advertise~~manage our liquidity position through various cost control methods discussed further within the “Financial Condition and Liquidity”section below. Since the beginning of the COVID-19 Pandemic, the Company has significantly reduced payroll related costs through a combination of temporary furloughs, permanent layoffs and salary reductions (“Payroll Related Cost Reductions”). In total, the Company’s headcount has been ~~and will continue to be limited due to the portion of our network that remains closed or has re-closed,~~ reduced ~~movie schedules and patron capacities at many network theaters and the timing and frequency of major motion picture releases~~by almost 35% as compared to headcount levels prior ~~years due~~ to the COVID-19 Pandemic. Our theater access fees, network affiliate payments and Platinum Spot revenue share payments are driven by attendance, active screens and/or in-theater advertising revenue, and therefore, were not incurred for the duration of time that the theaters were closed and attendance-based fees will continue to be reduced for the period of time that attendance is lower than historical levels. ~~Even though our ability to generate in-theater advertising revenue will be negatively impacted by government mandated capacity restrictions and the limited new content currently available, we are~~We were still required to pay these screen-based fees when theaters are open, which ~~may be~~were reduced for months where screens are in use for only part of the month. ~~We have been working to preserve cash and ensure sufficient liquidity to endure the impacts of the COVID-19 Pandemic, even if prolonged.~~

During the temporary theater closures, when we were not running advertising, we temporarily furloughed approximately 30% of our staff and temporarily reduced the pay of the remaining employees by up to 50%, which in aggregate reduced our compensation expense by 50% (“Temporary Salary and Wage Reductions”). In response to the reopening of a portion of our network, we brought back most of our staff from furlough by September 24, 2020 and lifted some of the Temporary Salary and Wage Reductions. All full-time employees are still at salary reductions of up to 20%, although the Company expects to restore all salaries for full-time employees over its next two quarters.

In November 2020, given the limited attendance levels and expected delay in new movie releases, we re-implemented a combination of temporary furloughs, permanent layoffs and further salary reductions. In total, we have permanently reduced our total headcount by approximately 20% from pre-COVID-19 Pandemic headcount levels.

~~Since the start of the COVID-19 Pandemic, we have also taken the following cash preservation actions that the Company anticipates continuing until the Company’s operations normalize:~~

•~~Continued some of the temporary reductions in cash compensation of employees by up to 20%;~~

•~~Temporarily reduced cash compensation of the Company's Board of Directors by 20%;~~

•~~Suspended certain non-essential operating expenditures, including marketing, research, employee travel and consulting services;~~

•~~Implemented a hiring freeze on non-essential positions;~~

•~~Temporarily suspended the 401K employee match program;~~

•~~Terminated or deferred certain non-essential capital expenditures;~~

•~~Strategically worked with our landlords, vendors, and other business partners to manage, defer, and/or abate certain costs during the disruptions caused by the COVID-19 Pandemic;~~

•Decreased our quarterly dividend to $0.07 per share beginning in the first quarter of 2020 from $0.19 per share in the fourth quarter of 2019. When compared to the fourth quarter of 2019 this results in quarterly cash savings of $9.3 million and year to date cash savings of $27.9 million for NCM, Inc.; and

•~~Introduced an active cash management process, which, among other things, requires CEO approval of all outgoing payments.~~

The Company's ability to normalize operations is dependent upon the reopening of the remaining theaters within our network, the release of major motion pictures to the theaters, and the attendance of theater patrons. However, there can be no assurance that theater patrons will return to movie theaters or the overall attendance will return to levels comparable to those prior to the COVID-19 Pandemic.

In March 2020, we drew down an additional $110.0 million on our revolving credit facility increasing our cash and marketable securities balance to $215.3 million as of March 26, 2020 ($132.2 million at NCM LLC). Further, as of March 26, 2020, we had approximately $112.3 million of trade accounts receivable outstanding from customers, of which we have collected approximately $103.3 million as of September 24, 2020, increasing our cash and marketable securities balance to $220.7 million as of September 24, 2020 ($157.4 million at NCM LLC) and decreasing our trade accounts receivable outstanding, net of the allowance for doubtful accounts, to $9.0 million. The $157.4 million of cash at NCM LLC will be used to fund operations during the period of expected reduced cash flows. Cash at NCM, Inc. is held for future payment of dividends to NCM, Inc. shareholders, income tax payments, income tax receivable payments to NCM LLC’s founding members and other obligations.

On April 30, 2020, NCM LLC amended its Credit Agreement, dated as of June 20, 2018 (“Credit Agreement Amendment”) to allow for the automatic waiver of any non-compliance with its Consolidated Net Senior Secured Leverage Ratio and Consolidated Total Leverage Ratio financial covenants occurring from the quarter ending June 25, 2020 until and including the quarter ending July 1, 2021 (the “Covenant Holiday Period”). The Credit Agreement Amendment requires that, until the fiscal quarter ending July 1, 2021, NCM LLC must not permit the sum of unrestricted cash on hand at NCM LLC and availability under its Revolving Credit Facility to be less than $55.0 million. Further, NCM LLC can make available cash distributions to its members (AMC, Cinemark, Regal and NCM, Inc.) during the Covenant Holiday Period only if trailing 12-month Consolidated EBITDA (as defined in the Credit Agreement) equals or exceeds $277.0 million and outstanding loans under the Revolving Credit Facility are equal to or less than $39.0 million. NCM LLC can make available cash distributions to its members outside of the Covenant Holiday Period so long as NCM LLC’s Consolidated Net Senior Secured Leverage Ratio is equal to or less than 5.00 to 1.00 and no default or event of default under the Credit Agreement has occurred and is continuing. NCM LLC may continue to reimburse NCM, Inc. for its services provided under the management services agreement during the period of the automatic waiver.

Management is currently actively pursuing with its administrative agent an additional amendment to its Senior Secured Credit Facility to obtain a waiver to its financial covenants. Management expects the amendment to be approved during the next several months, however, there can be no assurance that the Company will be successful in obtaining the amendment.

On March 27, 2020, the U.S. Government enacted various relief and stimulus measures in response to the unprecedented adverse economic impacts of the COVID-19 Pandemic commonly referred to as the CARES Act. We currently have recognized or expect to recognize the following benefits under the CARES Act:

•Deferral of the payment of the 6.2% FICA portion of Company's payroll taxes beginning on the enactment date through December 31, 2020 until the end of 2021 for one-half of the tax and the remaining half to the end of 2022. The Company deferred $0.4 million and $0.4 million in qualifying payments in the second and third quarter of 2020, respectively; and

•~~A refundable Employee Retention Payroll Tax Credit for the Company's portion of the 6.2% FICA payroll tax for certain qualifying employees from March 13, 2020 through December 31, 2020.~~

The Company will continue to monitor the provisions of the CARES Act and associated regulations and any other government action and intends to seek available potential benefits that would positively impact the Company.

We believe that the exhibition industry has historically fared well during periods of economic stress, and we remain optimistic, though cannot guarantee, that our founding members and network affiliates will rebound and attendance figures will continue to benefit from pent-up social demand as ~~state and local restrictions or other social distancing orders subside and~~ people seek togetherness with a return to normalcy. However, the ultimate significance of the COVID-19 Pandemic, including the extent of the adverse impact on our financial and operational results, will be dictated by the currently unknowable duration of the pandemic, the effect of the pandemic on the overall economy and the advertising market, ~~and~~ responsive governmental regulations, including mandated business closures which could recur ~~after the initial reopening~~ causing subsequent closure periods, mask mandates and social distancing guidelines, theater capacity restrictions, government restrictions, vaccine mandates, shifting movie slates, voluntary theater closures and ~~the level~~decreasing levels of theater attendance. Our business also could be significantly affected should the disruptions caused by the COVID-19 Pandemic lead to permanent changes in consumer behavior (such as the movie audience’s willingness to return to the movie theaters, ~~and~~which may be influenced by the ~~impacts~~adoption or continued use of ~~social distancing, facemask requirements and other measures on the movie going experience)~~streaming services), or further reductions or impacts to the customary theatrical release window. The COVID-19 Pandemic also makes it more challenging for management to estimate the future performance of our business, particularly over the near to medium term. We are monitoring the rapidly evolving situation and its potential impacts on our financial position, results of operations, liquidity and cash flows.

Summary Historical and Operating Data

You should read this information with the other information contained in this document, and our unaudited historical financial statements and the notes thereto included elsewhere in this document.

Our Operating Data—The following table presents operating data and Adjusted OIBDA (dollars in millions, except share and margin data):


														% Change																	% Change
		Q3 2020			Q3 2019			YTD 2020			YTD 2019			Q3 2020 to Q3 2019		YTD 2020 to YTD 2019			Q3 2021			Q3 2020			YTD 2021			YTD 2020			Q3 2021 to Q3 2020		YTD 2021 to YTD 2020
Revenue	Revenue	$	6.0		$	110.5		$	74.7		$	297.6		(94.6)	%	(74.9)	%	Revenue	$	31.7		$	6.0		$	51.1		$	74.7		428.3	%	(31.6)	%
Operating expenses:	Operating expenses:																	Operating expenses:
Advertising	Advertising	8.1			44.3			50.5			130.8			(81.7)	%	(61.4)	%	Advertising	29.2			8.1			60.4			50.5			260.5	%	19.6	%
Network, administrative and unallocated costs	Network, administrative and unallocated costs	19.2			26.2			64.4			78.2			(26.7)	%	(17.6)	%	Network, administrative and unallocated costs	21.2			19.2			67.3			64.4			10.4	%	4.5	%
Total operating expenses	Total operating expenses	27.3			70.5			114.9			209.0			(61.3)	%	(45.0)	%	Total operating expenses	50.4			27.3			127.7			114.9			84.6	%	11.1	%
Operating (loss) income		(21.3)			40.0			(40.2)			88.6			(153.3)	%	(145.4)	%
Operating loss																		Operating loss	(18.7)			(21.3)			(76.6)			(40.2)			(12.2)	%	90.5	%
Non-operating expenses	Non-operating expenses	12.7			12.9			40.0			41.4			(1.6)	%	(3.4)	%	Non-operating expenses	14.8			12.7			45.8			40.0			16.5	%	14.5	%
Income tax (benefit) expense		(3.1)			4.3			(7.7)			6.0			(172.1)	%	(228.3)	%
Net (loss) income attributable to noncontrolling interests		(18.2)			13.6			(42.3)			24.2			(233.8)	%	(274.8)	%
Net (loss) income attributable to NCM, Inc.		$	(12.7)		$	9.2		$	(30.2)		$	17.0		(238.0)	%	(277.6)	%
Income tax benefit																		Income tax benefit	—			(3.1)			—			(7.7)			(100.0)	%	(100.0)	%
Net loss attributable to noncontrolling interests																		Net loss attributable to noncontrolling interests	(18.3)			(18.2)			(65.1)			(42.3)			0.5	%	53.9	%
Net loss attributable to NCM, Inc.																		Net loss attributable to NCM, Inc.	$	(15.2)		$	(12.7)		$	(57.3)		$	(30.2)		19.7	%	89.7	%

Net (loss) income per NCM, Inc. basic share		$	(0.16)		$	0.12		$	(0.39)		$	0.22		(233.3)	%	(277.3)	%
Net (loss) income per NCM, Inc. diluted share		$	(0.16)		$	0.12		$	(0.39)		$	0.22		(233.3)	%	(277.3)	%
Net loss per NCM, Inc. basic share																		Net loss per NCM, Inc. basic share	$	(0.19)		$	(0.16)		$	(0.72)		$	(0.39)		18.8	%	84.6	%
Net loss per NCM, Inc. diluted share																		Net loss per NCM, Inc. diluted share	$	(0.19)		$	(0.16)		$	(0.72)		$	(0.39)		18.8	%	84.6	%

Adjusted OIBDA	Adjusted OIBDA	$	(11.2)		$	51.7		$	(9.5)		$	124.0		(121.7)	%	(107.7)	%	Adjusted OIBDA	$	(8.2)		$	(11.2)		$	(43.1)		$	(9.5)		(26.8)	%	353.7	%
Adjusted OIBDA margin	Adjusted OIBDA margin	(186.7)		%	46.8		%	(12.7)		%	41.7		%	(233.5)	%	(54.4)	%	Adjusted OIBDA margin	(25.9)		%	(186.7)		%	(84.3)		%	(12.7)		%	160.8	%	(71.6)	%
Total theater attendance (in millions) (1)	Total theater attendance (in millions) (1)	5.2			163.4			125.8			497.4			(96.8)	%	(74.7)	%	Total theater attendance (in millions) (1)	75.7			5.2			138.6			125.8			NM		10.2	%

_________________________

NM = Not meaningful

(1)Represents the total attendance within our advertising network, excluding screens and attendance associated with certain AMC Carmike ~~AMC Rave and Cinemark Rave~~ theaters that were part of another cinema advertising network for certain periods presented. Refer to Note 4 to the unaudited Condensed Consolidated Financial Statements included elsewhere in this document.

Non-GAAP Financial Measures

Adjusted Operating Income Before Depreciation and Amortization (“Adjusted OIBDA”) and Adjusted OIBDA margin are not financial measures calculated in accordance with GAAP in the United States. Adjusted OIBDA represents operating income before depreciation expense adjusted to also exclude amortization of intangibles recorded for network theater screen leases, non-cash share-based compensation costs, impairment of long-lived assetsand ~~Chief Executive Officer~~executive transition costs. Adjusted OIBDA margin is calculated by dividing Adjusted OIBDA by total revenue. Our management uses these non-GAAP financial measures to evaluate operating performance, to forecast future results and as a basis for compensation. The Company believes these are important supplemental measures of operating performance because they eliminate items that have less bearing on the Company's operating performance and so highlight trends in its core business that may not otherwise be apparent when relying solely on GAAP financial measures. The Company believes the presentation of these measures is relevant and useful for investors because it enables them to view performance in a manner similar to the method used by the Company’s management, helps improve their ability to understand the Company’s operating performance and makes it easier to compare the Company’s results with other companies that may have different depreciation policies, amortization of intangibles recorded for network theater screen leases, non-cash share based compensation programs, ~~impairments of long-lived assets, CEO turnover,~~ interest rates, debt levels or income tax rates. A limitation of these measures, however, is that they exclude depreciation and amortization of intangibles recorded for network theater screen leases, which represent a proxy for the periodic costs of certain capitalized tangible and intangible assets used in generating revenues in the Company’s business. In addition, Adjusted OIBDA has the limitation of not reflecting the effect of the Company’s share-based payment costs, ~~impairments~~the impairment of long-lived assets or costs associated with the ~~resignation~~transition of ~~the Company’s former Chief Executive Officer.~~executive officers. Adjusted OIBDA should not be regarded as an alternative to operating income, net income or as an indicator of operating performance, nor should it be considered in isolation of, or as a substitute for, financial measures prepared in accordance with GAAP. The Company believes that operating income is the most directly comparable GAAP financial measure

to Adjusted OIBDA. Because not all companies use identical calculations, these non-GAAP presentations may not be comparable to other similarly titled measures of other companies, or calculations in the Company’s debt agreement.

The following table reconciles operating income to Adjusted OIBDA for the periods presented (dollars in millions):


		Q3 2020			Q3 2019			YTD 2020			YTD 2019				Q3 2021			Q3 2020			YTD 2021			YTD 2020
Operating (loss) income		$	(21.3)		$	40.0		$	(40.2)		$	88.6
Operating loss														Operating loss	$	(18.7)		$	(21.3)		$	(76.6)		$	(40.2)
Depreciation expense	Depreciation expense	3.1			3.4			9.5			10.0			Depreciation expense	2.5			3.1			8.4			9.5
Amortization of intangibles recorded for network theater screen leases	Amortization of intangibles recorded for network theater screen leases	6.2			6.8			18.4			20.7			Amortization of intangibles recorded for network theater screen leases	6.2			6.2			18.5			18.4
Share-based compensation costs (1)	Share-based compensation costs (1)	0.8			1.4			1.1			4.3			Share-based compensation costs (1)	1.7			0.8			6.5			1.1
Impairment of long-lived assets (2)	Impairment of long-lived assets (2)	—			—			1.7			—			Impairment of long-lived assets (2)	—			—			—			1.7
CEO transition costs (3)		—			0.1			—			0.4
Executive transition costs (3)														Executive transition costs (3)	0.1			—			0.1			—
Adjusted OIBDA	Adjusted OIBDA	$	(11.2)		$	51.7		$	(9.5)		$	124.0		Adjusted OIBDA	$	(8.2)		$	(11.2)		$	(43.1)		$	(9.5)
Total revenue	Total revenue	$	6.0		$	110.5		$	74.7		$	297.6		Total revenue	$	31.7		$	6.0		$	51.1		$	74.7
Adjusted OIBDA margin	Adjusted OIBDA margin	(186.7)		%	46.8		%	(12.7)		%	41.7		%	Adjusted OIBDA margin	(25.9)		%	(186.7)		%	(84.3)		%	(12.7)		%

____________________________________________

(1)Share-based compensation costs are included in network operations, selling and marketing and administrative expense in the accompanying unaudited Condensed Consolidated Financial Statements.

(2)The ~~impairments~~impairment of long-lived assets primarily ~~relate~~relates to the ~~write-off~~write off of certain internally developed software.

(3)~~Chief~~ Executive ~~Officer~~ transition costs ~~represents~~represent costs associated with the search for a new Company ~~CEO~~CFO during the ~~beginning~~third quarter of ~~2019.~~2021.

Our Network—The change in the number of screens in our network by the founding members and network affiliates during the nine months ended September ~~24, 2020~~30, 2021 was as follows.

Number of screens
Founding Members Network Affiliates Total
Balance as of December 26, 2019 16,880 4,328 21,208
Lost affiliates, net of new affiliates (1)
— (183) (183)
Closures, net of openings (2)
(128) (199) (327)
Balance as of September 24, 2020 16,752 3,946 20,698


	Number of screens
	Founding Members	Network Affiliates	Total
Balance as of December 31, 2020	16,515	3,935	20,450
New affiliates, net of lost affiliates (1)	—	362	362
Closures, net of openings (2)	(15)	(21)	(36)
Balance as of September 30, 2021	16,500	4,276	20,776

(1)Represents the ~~loss~~addition of ~~three of our affiliates that did not renew their contracts as of the end of the first nine months of 2020 resulting in a reduction of 193~~one new affiliate which added 501 new screens to our network, offset by the ~~addition~~loss of ~~two new~~four of our affiliates ~~which added 10 new~~that closed during the first nine months of 2021 resulting in a reduction of 139 affiliate screens to our network ~~during the nine months ended~~as of September ~~24, 2020.~~30, 2021.

(2)Excludes the temporary theater closures in response to the COVID-19 Pandemic.

Our founding member and network affiliate agreements allow us to sell cinema advertising across the largest network of digitally equipped theaters in the U.S. We believe that our market coverage strengthens our selling proposition and competitive positioning against other national, regional and local video advertising platforms, including television, online and mobile video platforms and other ~~out of home~~out-of-home video advertising platforms by allowing advertisers the broad reach and national scale that they need to effectively reach their target audiences.

Basis of Presentation

The results of operations data for the three months ended September 30, 2021 (third quarter of 2021) and September 24, 2020 (third quarter of 2020) and ~~September 26, 2019 (third quarter of 2019) and~~ the nine months ended September 30, 2021 and September 24, 2020 ~~and September 26, 2019 was~~were derived from the unaudited Condensed Consolidated Financial Statements and accounting records of NCM, Inc. and should be read in conjunction with the ~~notes thereto.~~accompanying notes.

Results of Operations

Third Quarter of ~~2020~~2021 and Third Quarter of ~~2019~~2020

Revenue. Total revenue ~~decreased 94.6%~~increased 428.3%, from ~~$110.5~~$6.0 million for the third quarter of ~~2019~~2020 to ~~$6.0~~$31.7 million for the third quarter of ~~2020.~~2021. The following is a summary of revenue by category (in millions):


						$ Change		% Change							$ Change		% Change
		Q3 2020		Q3 2019		Q3 2020 to Q3 2019		Q3 2020 to Q3 2019			Q3 2021		Q3 2020		Q3 2021 to Q3 2020		Q3 2021 to Q3 2020
National and regional advertising revenue	National and regional advertising revenue	$	3.5	$	86.4	$	(82.9)	(95.9)	%	National and regional advertising revenue	$	22.9	$	3.5	$	19.4	554.3	%
Local advertising revenue	Local advertising revenue	2.3		16.8		(14.5)		(86.3)	%	Local advertising revenue	5.4		2.3		3.1		134.8	%
Founding member advertising revenue from beverage concessionaire agreements	Founding member advertising revenue from beverage concessionaire agreements	0.2		7.3		(7.1)		(97.3)	%	Founding member advertising revenue from beverage concessionaire agreements	3.4		0.2		3.2		NM
Total revenue	Total revenue	$	6.0	$	110.5	$	(104.5)	(94.6)	%	Total revenue	$	31.7	$	6.0	$	25.7	428.3	%

NM = Not meaningful

The following table shows data on theater attendance and revenue per attendee for the ~~nine~~three months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019:~~24, 2020:


		Three Months Ended				% Change						% Change
		Q3 2020 (1)		Q3 2019		Q3 2020 to Q3 2019			Q3 2021		Q3 2020	Q3 2021 to Q3 2020
National and regional advertising revenue per attendee	National and regional advertising revenue per attendee	$	0.673	$	0.529	27.2	%	National and regional advertising revenue per attendee	$	0.303	NM	NM
Local advertising revenue per attendee	Local advertising revenue per attendee	$	0.442	$	0.103	329.1	%	Local advertising revenue per attendee	$	0.071	NM	NM
Total advertising revenue (excluding founding member beverage revenue) per attendee	Total advertising revenue (excluding founding member beverage revenue) per attendee	$	1.115	$	0.632	76.4	%	Total advertising revenue (excluding founding member beverage revenue) per attendee	$	0.374	NM	NM
Total advertising revenue per attendee	Total advertising revenue per attendee	$	1.154	$	0.676	70.7	%	Total advertising revenue per attendee	$	0.419	NM	NM
Total theater attendance (in millions) (1)	Total theater attendance (in millions) (1)	5.2		163.4		(96.8)	%	Total theater attendance (in millions) (1)	75.7		5.2	NM

________________________________________________________

NM = Not meaningful

National and regional advertising revenue. The ~~$82.9~~$19.4 million, or ~~95.9%~~554.3%, ~~decrease~~increase in national and regional advertising revenue (excluding beverage revenue from founding members) was due to a significant increase in attendance as all of the theaters within our network were open and multiple major motion pictures were released during the third quarter of 2021 compared to the temporary closure of almost all of the theaters ~~within~~in our network in response to the COVID-19 Pandemic ~~preventing the Company~~until late August 2020 when theaters began to reopen. National advertising utilization increased from ~~performing in-theater advertising~~71.0% for ~~over three-fourths of~~ the third quarter of ~~2020.~~2020 to 79.3% for the third quarter of 2021.

Local advertising revenue. The ~~national and regional~~$3.1 million, or 134.8%, increase in local advertising revenue ~~recognized~~was due primarily to the ability to generate onscreen advertising revenue in the third quarter of 2021, compared to the third quarter of 2020 ~~was primarily related to revenue associated with our digital service offerings and onscreen revenue during the last three weeks of the quarter when some~~as all of the theaters within our network ~~that had reopened.~~

~~Local advertising revenue.~~ ~~The $14.5 million, or 86.3%, decrease in local advertising revenue was due~~were open and multiple major motion pictures were released during the third quarter of 2021 compared to the temporary closure of almost all of the theaters ~~within~~in our network in response to the COVID-19 Pandemic ~~and preventing the Company from performing in-theater advertising for over three-fourths of the third quarter of 2020. The local advertising revenue recognized in the third quarter of~~until late August 2020 ~~was primarily related~~when theaters began to ~~revenue associated with our digital service offerings.~~reopen.

Founding member beverage revenue. The ~~$7.1~~$3.2 million ~~or 97.3%, decrease~~increase in national advertising revenue from the founding members’ beverage concessionaire agreements was ~~primarily~~ due to ~~a 96.9% decrease in~~the reopening of all founding member ~~attendance for~~theaters within our network and the release of multiple major motion pictures during the third quarter of ~~2020,~~2021 compared to the ~~third quarter~~temporary closure of ~~2019. The decrease in~~all of the founding member ~~attendance was due to the temporary theater closure described above related~~theaters in our network in response to the COVID-19 ~~Pandemic.~~Pandemic until late August 2020 when theaters began to reopen.

Operating expenses. Total operating expenses ~~decreased~~increased $~~43.2~~23.1 million, or ~~61.3%~~84.6%, from ~~$70.5~~$27.3 million for the third quarter of ~~2019~~2020 to ~~$27.3~~$50.4 million for the third quarter of ~~2020.~~2021. The following table shows the changes in operating expense for the third quarter of ~~2020~~2021 (in millions):

$ Change % Change
Q3 2020 Q3 2019 Q3 2020 to Q3 2019 Q3 2020 to Q3 2019
Advertising operating costs $ 1.1 $ 9.6 $ (8.5) (88.5) %
Network costs 1.8 3.2 (1.4) (43.8) %
Theater access fees and revenue share—founding members 1.8 20.1 (18.3) (91.0) %
Selling and marketing costs 7.5 17.0 (9.5) (55.9) %
Administrative and other costs 5.8 10.4 (4.6) (44.2) %
Depreciation expense 3.1 3.4 (0.3) (8.8) %
Amortization of intangibles recorded for
network theater screen leases 6.2 6.8 (0.6) (8.8) %
Total operating expenses $ 27.3 $ 70.5 $ (43.2) (61.3) %


					$ Change		% Change
	Q3 2021		Q3 2020		Q3 2021 to Q3 2020		Q3 2021 to Q3 2020
Advertising operating costs	$	5.2	$	1.1	$	4.1	372.7	%
Network costs	2.0		1.8		0.2		11.1	%
Theater access fees and revenue share—founding members	16.7		1.8		14.9		827.8	%
Selling and marketing costs	8.2		7.5		0.7		9.3	%
Administrative and other costs	9.6		5.8		3.8		65.5	%
Depreciation expense	2.5		3.1		(0.6)		(19.4)	%
Amortization of intangibles recorded for network theater screen leases	6.2		6.2		—		—	%
Total operating expenses	$	50.4	$	27.3	$	23.1	84.6	%

Advertising operating costs. Advertising operating costs ~~decreased $8.5~~increased $4.1 million, or ~~88.5%~~372.7%, from ~~$9.6 million for the third quarter of 2019 to~~ $1.1 million for the third quarter of ~~2020.~~2020 to $5.2 million for the third quarter of 2021. The ~~decrease~~increase was due primarily to a ~~$7.8~~$3.6 million ~~decrease~~increase in advertising affiliate expense ~~due~~and a $0.3 million increase in our digital platform revenue share expense from higher revenue in the third quarter of 2021 as compared to ~~the limited attendance at affiliate theaters during~~ the third quarter of 2020 ~~due~~related to ~~the COVID-19 Pandemic~~certain digital partners and the ~~corresponding lower revenue. The decrease was also due to~~addition of a ~~$0.5 million decrease in personnel primarily related expenses related to the Temporary Salary and Wage Reductions implemented in response to the COVID-19 Pandemic.~~new affiliate representing 501 screens during 2021.

Network costs. Network costs ~~decreased $1.4~~increased $0.2 million, or ~~43.8%~~11.1%, from ~~$3.2 million for the third quarter of 2019 to~~ $1.8 million for the third quarter of ~~2020. The decrease was primarily related~~2020 to ~~a $1.0~~$2.0 million decrease in personnel expenses primarily related to the Temporary Salary and Wage Reductions implemented in response to the COVID-19 Pandemic and a $0.2 million decrease in maintenance expenses related to our Digital Content Network due to the temporary closure of almost all the theaters within our network for ~~the majority of~~ the third quarter of ~~2020 in response to the COVID-19 Pandemic.~~2021.

Theater access fees and revenue share—founding members. Theater access fees and revenue share ~~decreased $18.3 million, or 91.0%,~~increased from ~~$20.1 million in the third quarter of 2019 to~~ $1.8 million in the third quarter of ~~2020.~~2020 to $16.7 million in the third quarter of 2021. The ~~decrease~~increase was due to the ~~temporary closure~~increase in theater attendance and active founding member screens in the third quarter of ~~almost~~2021, compared to the third quarter of 2020 when all the founding member theaters in ~~response~~our network were closed until they began to ~~the COVID-19 Pandemic until a portion of founding member theaters reopened~~reopen in late August 2020. The Company did not owe the founding members any theater access fees for the period the theaters were not open and these fees were reduced, as compared to the third quarter of 2019, after theaters opened due to lower attendance and fewer open theaters.

Selling and marketing costs. Selling and marketing costs ~~decreased $9.5~~increased $0.7 million, or ~~55.9%~~9.3%, from ~~$17.0 million for the third quarter of 2019 to~~ $7.5 million for the third quarter of ~~2020.~~2020 to $8.2 million for the third quarter of 2021. This ~~decrease~~increase was primarily related to a ~~$4.3~~$0.9 million increase in personnel expenses largely related to the return of a portion of our sales and marketing departments from furlough and restoration of hours and/or salaries of certain other employees from reductions that were in effect during the third quarter of 2020 in response to the COVID-19 Pandemic and a $0.6 million increase in bad debt expense consistent with the increase in trade accounts receivable and was partially offset by a $0.7 million decrease in ~~personnel~~expense related ~~expenses related~~to certain of our digital offerings due to a decrease in ~~commission and bonus expense due to lower~~digital revenue ~~generated in~~for the third quarter of ~~2020,~~2021, as compared to the third quarter of 2019, as well as, the Temporary Salary and Wage Reductions implemented in response to the COVID-19 Pandemic. Selling and marketing costs also decreased 1) $2.0 million related to non-cash impairment expense realized in the third quarter of 2019 related to investments obtained in prior years in exchange for advertising services, 2) $1.2 million related to a reduction in non-essential operating expenditures including marketing, research and employee travel that were suspended as part of the measures taken to reduce expenses and preserve cash during the COVID-19 Pandemic, 3) $0.9 million due to a decrease in barter2020.

expense for the third quarter of 2020, as compared to the third quarter of 2019 and 4) $0.4 million due to a decrease in bad debt expense resulting from lower revenue in the third quarter of 2020, as compared to the third quarter of 2019.

Administrative and other costs. Administrative and other costs ~~decreased $4.6~~increased $3.8 million, or ~~44.2%~~65.5%, from ~~$10.4 million in the third quarter of 2019 to~~ $5.8 million in the third quarter of ~~2020.~~2020 to $9.6 million in the third quarter of 2021. This ~~decrease~~increase was primarily due to a ~~$4.0~~$2.8 million ~~decrease~~increase in personnel ~~related~~ expenses due to ~~the Temporary Salary and Wage Reductions implemented in response to the COVID-19 Pandemic and a decrease in performance based~~higher performance-based compensation expense ~~related to lower projected performance against internal bonus and performance based restricted stock targets as of~~in the third quarter of 2021 due in part to the modification of our performance based grants in early 2021, the reversal of the bonus accrual in the third quarter of 2020 and less capitalized personnel costs in our technology department during the third quarter of 2021, as compared to the third quarter of ~~2019.~~2020. Administrative and other costs also ~~decreased $0.4~~increased $0.6 million related to cloud computing expense incurred in the third quarter of 2021 following the implementation of our new cinema advertising management system in January 2021 and a $0.2 million increase in employee recruiting expense due in part to ~~a decrease in consulting services.~~the one-time expense of hiring our new CFO.

Depreciation expense. Depreciation expense decreased ~~$0.3~~$0.6 million, or ~~8.8%~~19.4%, from ~~$3.4 million for the third quarter of 2019 to~~ $3.1 million for the third quarter of 2020 to $2.5 million in the third quarter of 2021, as certain assets ~~became fully depreciated.~~were retired following the implementation of our new cinema advertising management system in January 2021.

Amortization of intangibles recorded for network theater screen leases. Amortization of intangibles recorded for network theater screen ~~leases decreased $0.6 million, or 8.8%, from $6.8 million for the third quarter of 2019, to~~remained consistent at $6.2 million for the third quarter of 2020 ~~primarily due to the four year extension of the contractual life of the intangible assets for Cinemark~~ and ~~Regal following the 2019 ESA Amendments at the end of~~ the third quarter of ~~2019.~~2021.

Non-operating expenses. Total non-operating expenses ~~decreased $0.2~~increased $2.1 million, or ~~1.6%~~16.5%, from ~~$12.9 million for the third quarter of 2019 to~~ $12.7 million for the third quarter of ~~2020.~~2020 to $14.8 million for the third quarter of 2021. The following table shows the changes in non-operating expense for the third quarter of ~~2020~~2021 and the third quarter of ~~2019~~2020 (in millions):

$ Change % Change
Q3 2020 Q3 2019 Q3 2020 to Q3 2019 Q3 2020 to Q3 2019
Interest on borrowings $ 13.7 $ 13.8 $ (0.1) (0.7) %
Interest income (0.1) (0.4) 0.3 (75.0) %
Gain on the re-measurement of the payable
to founding members under the tax receivable
agreement (1.0) (0.5) (0.5) 100.0 %
Other non-operating expense 0.1 — 0.1 100.0 %
Total non-operating expenses $ 12.7 $ 12.9 $ (0.2) (1.6) %


					$ Change		% Change
	Q3 2021		Q3 2020		Q3 2021 to Q3 2020		Q3 2021 to Q3 2020
Interest on borrowings	$	16.6	$	13.7	$	2.9	21.2	%
Interest income	—		(0.1)		0.1		(100.0)	%

Gain on the re-measurement of the payable to founding members under the tax receivable agreement	(1.8)		(1.0)		(0.8)		80.0	%
Other non-operating expense	—		0.1		(0.1)		(100.0)	%
Total non-operating expenses	$	14.8	$	12.7	$	2.1	16.5	%

The ~~decrease~~increase in non-operating expense was primarily due to a ~~$0.5~~$2.9 million increase in interest on borrowings related to the issuance of additional debt and the increase in the interest rate on our credit facilities following the Credit Agreement Second Amendment entered into on March 8, 2021. These changes resulted in a 0.62% increase in the weighted average interest rate in the third quarter of 2021, as compared to the third quarter of 2020. The increase in non-operating expense was partially offset by a $0.8 million increase in the gain on ~~the~~ re-measurement of the payable to founding members under the tax receivable agreement due to the reduction of the payable balance related to certain state net operating losses which the Company expects to expire prior to utilization and a $0.3 million decrease in interest income on the Company's marketable securitiesTax Receivable Agreement (“TRA”) due to a ~~decrease~~reduction in the ~~rate of return and the outstanding balance of securities in the third quarter of 2020 as compared~~payable to the ~~third quarter of 2019.~~founding members under the TRA following changes to the Company’s projected performance.

Income Tax Benefit. Income ~~Tax Benefit increased~~tax benefit decreased from income tax ~~expense~~benefit of ~~$4.3~~$3.1 million for the third quarter of ~~2019~~2020 to ~~$3.1~~$0.0 million of income tax benefit for the third quarter of ~~2020.~~2021. The ~~increase~~decrease in income tax benefit was primarily due to the ~~decrease in pretax book income attributable~~full valuation allowance recorded against the Company’s deferred tax assets as of September 30, 2021 which reduced deferred tax expense to ~~NCM Inc. from income of $13.1~~$0.0 million for the ~~third quarter of 2019 to loss of $15.8 million for the third quarter of 2020.~~three months ended September 30, 2021.

Net Loss. Net loss increased ~~$21.9~~$2.5 million from ~~net income of $9.2 million for the third quarter of 2019 to~~ net loss of $12.7 million for the third quarter of ~~2020.~~2020 to $15.2 million for the third quarter of 2021. The increase in net loss was due to a ~~$61.3~~$3.1 million decrease in income tax benefit and a $2.1 million increase in ~~operating loss,~~non-operating expense, partially offset by a ~~$31.8~~$2.6 million decrease in operating loss and a $0.1 million increase in net loss attributable to noncontrolling ~~interests, a $7.4 million increase in income tax benefit and a $0.2 million decrease in non-operating expenses.~~interests.

Nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020

Revenue.Total revenue decreased ~~74.9%~~31.6%, from ~~$297.6 million for the nine months ended September 26, 2019 to~~ $74.7 million for the nine months ended September 24, ~~2020.~~2020 to $51.1million for the nine months ended September 30, 2021. The following is a summary of revenue by category (in millions):

Nine Months Ended $ Change % Change
September 24, 2020 September 26, 2019 YTD 2020 to YTD 2019 YTD 2020 to YTD 2019
National and regional advertising revenue $ 55.0 $ 228.1 $ (173.1) (75.9) %
Local advertising revenue 14.0 47.3 (33.3) (70.4) %
Founding member advertising revenue from
beverage concessionaire agreements 5.7 22.2 (16.5) (74.3) %
Total revenue $ 74.7 $ 297.6 $ (222.9) (74.9) %


	Nine Months Ended				$ Change		% Change
	September 30, 2021		September 24, 2020		YTD 2021 to YTD 2020		YTD 2021 to YTD 2020
National and regional advertising revenue	$	35.5	$	55.0	$	(19.5)	(35.5)	%
Local advertising revenue	9.6		14.0		(4.4)		(31.4)	%
Founding member advertising revenue from beverage concessionaire agreements	6.0		5.7		0.3		5.3	%
Total revenue	$	51.1	$	74.7	$	(23.6)	(31.6)	%

The following table shows data on theater attendance and revenue per attendee for ~~the~~ nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019:~~24, 2020:


		Nine Months Ended				% Change			Nine Months Ended				% Change
		September 24, 2020		September 26, 2019		YTD 2020 to YTD 2019			September 30, 2021		September 24, 2020		YTD 2021 to YTD 2020
National and regional advertising revenue per attendee	National and regional advertising revenue per attendee	$	0.437	$	0.459	(4.8)	%	National and regional advertising revenue per attendee	$	0.256	$	0.437	(41.4)	%
Local advertising revenue per attendee	Local advertising revenue per attendee	$	0.111	$	0.095	16.8	%	Local advertising revenue per attendee	$	0.069	$	0.111	(37.8)	%
Total advertising revenue (excluding founding member beverage revenue) per attendee	Total advertising revenue (excluding founding member beverage revenue) per attendee	$	0.548	$	0.554	(1.1)	%	Total advertising revenue (excluding founding member beverage revenue) per attendee	$	0.325	$	0.548	(40.7)	%
Total advertising revenue per attendee	Total advertising revenue per attendee	$	0.594	$	0.598	(0.7)	%	Total advertising revenue per attendee	$	0.369	$	0.594	(37.9)	%
Total theater attendance (in millions) (1)	Total theater attendance (in millions) (1)	125.8		497.4		(74.7)	%	Total theater attendance (in millions) (1)	138.6		125.8		10.2	%

________________________________________________________

National and regional advertising revenue. The ~~$173.1~~$19.5 million, or ~~75.9%~~35.5%, decrease in national and regional advertising revenue (excluding beverage revenue from founding members) was primarily due to the inclusion of a ~~74.9%~~pre-pandemic quarter in the prior period. Impressions sold decreased 36.2% related to a decrease in ~~impressions sold due to the temporary closure of almost all the theaters within our network in response to the COVID-19 Pandemic preventing the Company~~national advertising utilization from performing in-theater advertising beginning in mid-March 2020 until the beginning of September 2020 when some of the theaters within our network reopened and in-theater advertising resumed. National advertising CPMs103.6% for ~~the impressions delivered for the portion of~~ the nine months ended September 24, 2020 ~~the theaters were open decreased 8.8% driven by 1) a decrease in upfront and scatter market CPMs due~~ to the churn of certain higher CPM deals, that were replaced by lower CPM deals, as well as, 2) a change in the mix of clients with a higher proportion of upfront clients and fewer higher CPM scatter market and content partner clients in60.0% for the nine months ended September 24, 2020, as compared to the nine months ended September 26, 2019. The scatter market represents inventory not included within an upfront or content partner commitment sold closer to the advertisement air date for typically higher CPMs.30, 2021, partially offset by a 10.2% increase in network attendance.

Local advertising revenue. The ~~$33.3~~$4.4 million, or ~~70.4%~~31.4%, decrease was largely driven by the inclusion of a pre-pandemic quarter in ~~local~~the prior period. Local advertising revenue in the third quarter of 2021 was ~~primarily~~adversely impacted by the continued effects of COVID-19 on certain categories of advertisers that have historically advertised in our theaters such as arts and entertainment, restaurants, automotive and travel and tourism, which were suffering from various impacts including decreased inventory due to supply chain delays and the ~~temporary closure of almost all the theaters within our network in response~~inability to the COVID-19 Pandemic preventing the Company from performing in-theater advertising beginning in mid-March 2020 until the beginning of September 2020 when some of the theaters within our network reopened and in-theater advertising resumed. The decrease is alsoserve existing patrons due to ~~a decrease in the volume of contracts and the average contract value for the portion of the nine months ended September 24, 2020 that the theaters were open, compared to the same time period~~staffing shortages during the ~~nine months ended September 26, 2019.~~third quarter of 2021.

Founding member beverage revenue. The ~~$16.5~~$0.3 million, or ~~74.3%~~5.3%, ~~decrease~~increase in national advertising revenue from the founding members’ beverage concessionaire agreements was primarily due to a ~~74.8% decrease~~5.2% increase in founding member attendance for the nine months ended September ~~24, 2020,~~30, 2021, as compared to nine months ended September 26, 2019, due to the temporary theater closures describe above related to the COVID-19 Pandemic. The national advertising revenue from the founding members’ beverage concessionaire agreements recognized in the nine months ended September 24, ~~2020 was due to founding member attendance that occurred in the first quarter of 2020 and the latter part of the third quarter of~~ 2020.

Operating expenses.Total operating expenses ~~decreased $94.1~~ increased$12.8million, or ~~45.0%~~11.1%, from ~~$209.0 million for the nine months ended September 26, 2019 to~~ $114.9 million for the nine months ended September 24, ~~2020.~~2020 to $127.7million for the nine months ended September 30, 2021. The following table shows the changes in operating expense for the nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 (in millions):


		Nine Months Ended				$ Change		% Change			Nine Months Ended				$ Change		% Change
		September 24, 2020		September 26, 2019		YTD 2020 to YTD 2019		YTD 2020 to YTD 2019			September 30, 2021		September 24, 2020		YTD 2021 to YTD 2020		YTD 2021 to YTD 2020
Advertising operating costs	Advertising operating costs	$	8.4	$	26.8	$	(18.4)	(68.7)	%	Advertising operating costs	$	9.9	$	8.4	$	1.5	17.9	%
Network costs	Network costs	6.3		10.1		(3.8)		(37.6)	%	Network costs	5.7		6.3		(0.6)		(9.5)	%
Theater access fees and revenue share—founding members		19.5		60.8		(41.3)		(67.9)	%
Theater access fees—founding members										Theater access fees—founding members	31.0		19.5		11.5		59.0	%
Selling and marketing costs	Selling and marketing costs	28.1		48.4		(20.3)		(41.9)	%	Selling and marketing costs	24.8		28.1		(3.3)		(11.7)	%
Administrative and other costs	Administrative and other costs	23.0		32.2		(9.2)		(28.6)	%	Administrative and other costs	29.4		23.0		6.4		27.8	%
Impairment of long-lived assets	Impairment of long-lived assets	1.7		—		1.7		100.0	%	Impairment of long-lived assets	—		1.7		(1.7)		(100.0)	%
Depreciation expense	Depreciation expense	9.5		10.0		(0.5)		(5.0)	%	Depreciation expense	8.4		9.5		(1.1)		(11.6)	%
Amortization of intangibles recorded for network theater screen leases	Amortization of intangibles recorded for network theater screen leases	18.4		20.7		(2.3)		(11.1)	%	Amortization of intangibles recorded for network theater screen leases	18.5		18.4		0.1		0.5	%
Total operating expenses	Total operating expenses	$	114.9	$	209.0	$	(94.1)	(45.0)	%	Total operating expenses	$	127.7	$	114.9	$	12.8	11.1	%

Advertising operating costs. Advertising operating costs ~~decreased $18.4~~increased $1.5 million, or ~~68.7%~~17.9%, from ~~$26.8 million for the nine months ended September 26, 2019 to~~ $8.4 million for the nine months ended September 24, ~~2020.~~2020 to $9.9 million for the nine months ended September 30, 2021. The ~~decrease~~increase was due primarily to a ~~$17.4~~$1.6 million ~~decrease~~increase in advertising affiliate expense due to the ~~temporary closure~~addition of ~~almost all the~~a new affiliate ~~theaters within~~representing 501 screens that joined our network in ~~response~~2021 and an increase in per patron fees owed to certain existing affiliates driven by a 10.2% increase in the attendance for the nine months ended September 30, 2021 as compared to the ~~COVID-19 Pandemic and~~nine months ended September 24, 2020. Advertising operating costs also increased $0.3 million in digital platform revenue share expense due to higher revenue in the ~~corresponding lower revenue and~~third quarter of 2021 as compared to the third quarter of 2020 related to certain digital partners. These increases were partially offset by a ~~$0.8~~$0.3 million decrease ~~in personnel related expenses primarily~~ related to non-essential operating expenditures that were suspended as part of the ~~Temporary Salary~~measures taken to reduce expenses and ~~Wage Reductions implemented in response to~~preserve cash during the COVID-19 Pandemic.

Network costs. Network costs decreased ~~$3.8~~$0.6 million, or ~~37.6%~~9.5%, from ~~$10.1 million for the nine months ended September 26, 2019 to~~ $6.3 million for the nine months ended September 24, ~~2020.~~2020 to $5.7 million for the nine months ended September 30, 2021. The decrease was primarily related to a ~~$2.8~~$0.5 million decrease in personnel related expenses related to the ~~Temporary Salary and Wage~~Payroll Related Cost Reductions implemented in response to the COVID-19 Pandemic ~~and a decrease~~which were in ~~performance based compensation expense related~~place for the nine months ended September 30, 2021, as compared to ~~lower projected performance against internal bonus and performance based restricted stock targets as~~six of the nine months ended September 24, 2020 as compared to September 26, 2019, and a $0.6 million decrease in maintenance expense primarily related to our Digital Content Network due to the temporary closure of almost all the theaters within our network in response to the COVID-19 Pandemic..

Theater access fees and revenue share—founding members. Theater access fees and revenue share ~~decreased $41.3~~increased $11.5 million, or ~~67.9%~~59.0%, from ~~$60.8 million for the nine months ended September 26, 2019 to~~ $19.5 million ~~for the nine months ended September 24, 2020. The decrease was primarily due to a 74.8% decrease~~ in ~~founding member attendance for~~ the nine months ended September 24, 2020 ~~as compared~~ to $31.0 million in the nine months

ended September 30, 2021. Theater access fees and revenue share increased $9.8 million due to a substantial increase in average active screens for the nine months ended September ~~26, 2019,~~30, 2021, as compared to the nine months ended September 24, 2020, $0.8 million due to the ~~temporary closure of almost all~~annual contractual rate increase related to the fee for post-showtime attendance and digital screens and $0.4 million due to a 5.2% increase in founding member ~~theaters in response to the COVID-19 Pandemic beginning in mid-March 2020 until late August when a portion of the founding member theaters reopened.~~attendance. The Company did not owe the founding members any theater access fees for the period during which the theaters were not open. This decrease was partially offset by $1.7 million of higher expense in the nine months ended September 24, 2020 to Cinemark and Regal as compensation for post-showtime advertising in accordance with the 2019 ESA Amendments.closed.

Selling and marketing costs. Selling and marketing costs decreased ~~$20.3~~$3.3 million, or ~~41.9%~~11.7%, from ~~$48.4 million for the nine months ended September 26, 2019 to~~ $28.1 million for the nine months ended September 24, ~~2020.~~2020 to $24.8 million for the nine months ended September 30, 2021. This decrease was primarily related to a ~~$11.8~~$2.6 million decrease in personnel related expenses primarily due to a decrease in commission and bonus expense due to the revenue declines in the nine months ended September 24, 2020, as compared to the nine months ended September 26, 2019, as well as, the Temporary Salary and Wage Reductions implemented in response to the COVID-19 Pandemic. Selling and marketing costs also decreased $3.2 million related to non-essential operating expenditures, including marketing, training, research, consulting and employee travel that were suspended as part of the measures taken to reduce expenses and preserve cash during the COVID-19 Pandemic, ~~$2.2~~a $0.5 million ~~due~~decrease in bad debt expense related to lower revenue and a $0.4 million decrease in software costs, partially offset by a $0.4 million increase in non-cash barter expense for the nine months ended September ~~24, 2020,~~30, 2021, as compared to the nine months ended September 26, 2019, a $2.0 million decrease in non-cash impairment expense realized in the third quarter of 2019 related to investments obtained in prior years in exchange for advertising services, $0.5 million decrease in production and royalty related costs due to the decrease in revenue generated in the nine months ended September 24, 2020, compared to the nine months ended September 26, 2019 and $0.4 million due to a decrease in bad debt expense resulting from lower revenue in the nine months ended September 24, 2020, compared to the nine months ended2020.

September 26, 2019. These decreases were partially offset by a $0.9 million increase in expense associated with our Cinema Accelerator service offering for the nine months ended September 24, 2020, compared to the nine months ended September 26, 2019.

Administrative and other costs. Administrative and other costs ~~decreased $9.2~~increased $6.4 million, or ~~28.6%~~27.8%, from ~~$32.2 million for the nine months ended September 26, 2019 to~~ $23.0 million for the nine months ended September 24, ~~2020. Administrative and other costs decreased~~2020 to $29.4 million for the nine months ended September 30, 2021. This increase was primarily due to a $7.4 million increase in performance-based compensation expense due in part to the modification of certain of the Company’s performance-based equity grants and issuance of new equity grants during the nine months ended September 30, 2021, $2.1 million in personnel expenses due to less capitalized personnel costs from our technology department during the nine months ended September 30, 2021, as compared to the nine months ended September 24, 2020, and a $1.3 million increase related to cloud computing expense incurred following the implementation of our new cinema advertising management system in January 2021. These increases were partially offset by a $3.1 million decrease in salary and other personnel related expenses ~~due~~related to the ~~Temporary Salary and Wage~~Payroll Related Cost Reductions ~~implemented~~ in place during the nine months ended September 30, 2021 in response to the COVID-19 Pandemic and a decrease in performance based compensation expense related to lower projected performance against internal bonus and performance based restricted stock targets as of September 24, 2020, as compared to September 26, 2019. Administrative and other costs also decreased $1.1 million due to a decrease in consulting services and $0.4$1.5 million decrease in ~~CEO transition~~legal and professional fees due in part to non-recurring legal services obtained in 2020 related to ~~costs incurred in~~ the ~~first nine months~~various implications of ~~2019.~~the COVID-19 Pandemic and the negotiation of the services agreement for our cinema advertising management system.

Impairment of long-lived assets. Impairment of long-lived assets ~~increased~~decreased $1.7 million, or 100.0%, from ~~$0.0 million in the nine months ended September 26, 2019 to~~ $1.7 million in the nine months ended September 24, ~~2020.~~2020 to $0.0 million in the nine months ended September 30, 2021. This ~~increase~~decrease in impairment expense was primarily related to the write-off of certain long-lived assets during the ~~nine months ended September 24,~~second quarter of 2020.

Depreciation expense. Depreciation expense decreased ~~$0.5~~$1.1 million, or ~~5.0%~~11.6%, from ~~$10.0 million for the nine months ended September 26, 2019 to~~ $9.5 million for the nine months ended September 24, 2020 to $8.4 million in the nine months ended September 30, 2021, as certain assets ~~became fully depreciated.~~were retired following the implementation of our new cinema advertising management system in January 2021.

Amortization of intangibles recorded for network theater screen leases. Amortization of intangibles recorded for network theater screen leases ~~decreased $2.3~~increased $0.1 million, or ~~11.1%~~0.5%, from ~~$20.7 million for the nine months ended September 26, 2019, to~~ $18.4 million for the nine months ended September 24, 2020, ~~primarily due~~ to ~~the four year extension of the contractual life of the intangible assets for Cinemark and Regal following the 2019 ESA Amendments during the end of the third quarter of 2019.~~

~~Non-operating expenses.~~ ~~Total non-operating expenses decreased $1.4 million, or 3.4%, from $41.4~~$18.5 million for the nine months ended September ~~26, 2019 to~~30, 2021.

Non-operating expenses. Total non-operating expenses increased $5.8 million, or 14.5%, from $40.0 million for the nine months ended September 24, ~~2020.~~2020 to $45.8 million for the nine months ended September 30, 2021. The following table shows the changes in non-operating expense for the nine months ended September ~~24, 2020~~30, 2021 and September ~~26, 2019~~24, 2020 (in millions):


		Nine Months Ended				$ Change		% Change			Nine Months Ended				$ Change		% Change
		September 24, 2020		September 26, 2019		YTD 2020 to YTD 2019		YTD 2020 to YTD 2019			September 30, 2021		September 24, 2020		YTD 2021 to YTD 2020		YTD 2021 to YTD 2020
Interest on borrowings	Interest on borrowings	$	40.9	$	42.4	$	(1.5)	(3.5)	%	Interest on borrowings	$	48.2	$	40.9	$	7.3	17.8	%
Interest income	Interest income	(0.6)		(1.4)		0.8		(57.1)	%	Interest income	(0.1)		(0.6)		0.5		(83.3)	%
Loss (gain) on modification and retirement of debt, net		0.3		(0.3)		0.6		(200.0)	%
(Gain) loss on the re-measurement of the payable to founding members under the tax receivable agreement		(0.7)		1.0		(1.7)		(170.0)	%
Other non-operating expense (income)		0.1		(0.3)		0.4		(133.3)	%
Loss on modification and retirement of debt, net										Loss on modification and retirement of debt, net	0.8		0.3		0.5		166.7	%
Gain on re-measurement of the payable to founding members under the tax receivable agreement										Gain on re-measurement of the payable to founding members under the tax receivable agreement	(3.2)		(0.7)		(2.5)		357.1	%
Other non-operating expense										Other non-operating expense	0.1		0.1		—		100.0	%
Total non-operating expenses	Total non-operating expenses	$	40.0	$	41.4	$	(1.4)	(3.4)	%	Total non-operating expenses	$	45.8	$	40.0	$	5.8	14.5	%

The ~~decrease~~increase in non-operating expense was primarily due to a ~~decrease of $1.5~~$7.3 million increase in interest on borrowings ~~due~~related to ~~a 0.69% decrease~~the issuance of additional debt and the increase in the ~~weighted average~~ interest rate on our credit facilities and a $0.5 million increase in the loss

on modifications and retirements of debt, net resulting from the Credit Agreement Second Amendment entered into on March 8, 2021. These increases were partially offset by ana $2.5 million increase in the ~~weighted average balance of debt outstanding for the nine months ended September 24, 2020, as compared to the nine months ended September 26, 2019 and a decrease of $1.7 million in the loss~~gain on ~~the~~ re-measurement of the payable to founding members under the TRA due to ~~the~~a reduction ofin the payable ~~balance~~to the founding members under the TRA following the recognition of certain deferred tax assets related to ~~certain state net operating losses which the Company no longer expects to utilize and a smaller increase~~cancellation of debt income recognized for tax purposes in the deferred state tax rate in the nine months ended September 24, 2020 as compared to the nine months ended September 26, 2019. These decreases were partially offset by a 1) $0.6 increase in the loss (gain) on modification and retirementfirst quarter of ~~debt, net primarily~~2021 related to the Credit Agreement Second Amendment ~~that occurred in~~and changes to the second quarter of 2020 and the absence of a gain realized on the repurchase of a portion of the Notes due 2026 in the first quarter of 2019 and 2) a $0.8 million decrease in interest income on the Company's marketable securities due to a decrease in the rate of return and the outstanding balance of securities in theCompany’s projected performance during nine months ended September ~~24, 2020 as compared to the nine months ended September 26, 2019.~~

30, 2021.

Income Tax Benefit. Income ~~Tax Benefit increased~~tax benefit decreased from ~~income tax expense of $6.0 million for the nine months ended September 26, 2019 to~~ income tax benefit of $7.7 million for the nine months ended September 24, ~~2020.~~2020 to $0.0 million of income tax benefit for the nine months ended September 30, 2021. The ~~increase~~decrease in income tax benefit was primarily due to the ~~decrease in pretax book income attributable~~full valuation allowance recorded against the Company’s deferred tax assets as of September 30, 2021 which reduced deferred tax expense to ~~NCM Inc. from income of $22.5~~$0.0 million for the nine months ended September ~~26, 2019 to loss of $37.8 million for the nine months ended September 24, 2020.~~30, 2021.

Net Loss. Net loss increased ~~$47.2~~$27.1 million from ~~net income of $17.0 million for the nine months ended September 26, 2019 to~~ net loss of $30.2 million for the nine months ended September 24, ~~2020.~~2020 to $57.3 million for the nine months ended September 30, 2021. The increase in net loss was due to a ~~$128.8~~$36.4 million increase in operating loss, a $7.7 million decrease in income tax benefit and a $5.8 million increase in non-operating expense, partially offset by a ~~$66.5~~$22.8 million increase in net loss attributable to noncontrolling ~~interests, a $13.7 million increase in income tax benefit and a $1.4 million decrease in non-operating expenses.~~interests.

Known Trends and Uncertainties

COVID-19—As discussed within the '‘Recent Developments'’ section, due to the COVID-19 Pandemic certain theaters within the ~~Company was unable to advertise in~~Company’s network were temporarily closed during a portion of the ~~theaters, and thus generate the majority of its revenue, for the approximate six~~nine months ~~of 2020 that the theaters were closed.~~ended September 30, 2021. The Company's ability to advertise within ~~the reopened~~ theaters once opened has been ~~and will continue to be~~ limited due to reduced movie schedules and patron capacities at many network theaters and the timing and frequency of new major motion picture releases as compared to prior years due to the COVID-19 Pandemic. Our theater access fees, network affiliate payments and Platinum Spot revenue share payments are driven by attendance, active screens and/or revenue, and therefore, ~~were~~are not incurred ~~for the duration of time that the~~when theaters ~~were~~are closed and attendance-based fees will be reduced for the period of time that attendance is lower than historical levels. Even though our ability to generate in-theater advertising revenue will be negatively impacted by government mandated capacity restrictions and the limited new content currently available, we are still required to pay these screen-based fees when theaters are open, which may be reduced for months where screens are in use for only part of the month.

Due to the rapidly changing business environment, unprecedented market volatility, and other circumstances resulting from the COVID-19 Pandemic, we are currently unable to fully determine the extent of ~~COVID-19’s~~the COVID-19 Pandemic’s impact on our business in future periods. However, we are monitoring the rapidly evolving situation and its potential impacts on our financial position, results of operations, liquidity and cash flows.

~~CARES Act~~—On March 27, 2020, the U.S. Government enacted various relief and stimulus measures in response to the unprecedented adverse economic impacts of the COVID-19 Pandemic commonly referred to as the CARES Act. The CARES Act made changes to the U.S. tax code that affect our fiscal year ending December 31, 2020, including, but not limited to, (1) reducing the limitation on deductible interest expense, (2) changing uses and limitations of net operating losses generated in tax years 2018, 2019, and 2020, (3) deferring the payment of the 6.2% FICA portion of Company's payroll taxes beginning on the enactment date through December 31, 2020 until the end of 2021 for one-half of the tax and the remaining half to the end of 2022 and (4) creating the Employee Retention Payroll Tax Credit for the Company's portion of the 6.2% FICA payroll tax for certain qualifying employees from March 13, 2020 through December 31, 2020. The impact of these relief measures that are estimable as of September 24, 2020 have been incorporated within the Company's financial statements.

Beverage Revenue—Under the ESAs, up to 90 seconds of the ~~Noovie~~Noovie® pre-show program can be sold to the founding members to satisfy their on-screen advertising commitments under their beverage concessionaire agreements. For the first three and nine months of ~~2020~~2021 and ~~2019,~~2020, two of the founding members purchased 60 seconds of on-screen advertising time and one founding member purchased 30 seconds to satisfy their obligations under their beverage concessionaire agreements. The founding members’ current long-term contracts with their beverage suppliers require the 30 or 60 seconds of beverage advertising, although such commitments could change in the future. Should the amount of time required as part of these beverage concessionaire agreements decline, this premium time will be available for sale to other clients. ~~The~~Per the ESA with AMC, the time sold to ~~the~~AMC’s beverage supplier ~~for AMC~~ is priced equal to the greater of (1) the advertising CPM charged by NCM LLC in the previous year for the time sold to AMC’s beverage supplier and (2) the advertising CPM for the previous year charged by NCM LLC to unaffiliated third parties during segment one (closest to showtime) of the Noovie pre-show in AMC’s theaters, limited to the highest advertising CPM being then-charged by NCM ~~LLC, which in 2019 decreased 0.3%. Thus, the~~LLC. The CPM on our beverage concessionaire revenue related to AMC in ~~2020 will decrease by 0.3%~~2021 did not change compared to ~~2019.~~2020. Beginning in 2020 and in accordance with the 2019 ESA Amendments, the price for the time sold to Cinemark and Regal's beverage suppliers instead increased at a fixed rate of 2.0%~~. The Company did not recognize any beverage revenue for the period of time that our founding members' theaters were closed due to the COVID-19 Pandemic. Further,~~ annually. Founding member attendance has been and may continue to be lower than historical levels following the re-opening of theaters due to the COVID-19 Pandemic, which could reduce the Company’s beverage revenue.

Theater Access Fees—In consideration for NCM LLC’s access to the founding members’ theater attendees for on-screen advertising and use of lobbies and other space within the founding members’ theaters for the LEN and lobby promotions, the founding members receive a monthly theater access fee under the ESAs. The theater access fee is composed of a fixed payment per patron and a fixed payment per digital screen (connected to the DCN). The payment per theater patron increases by 8% every five years, with the next increase occurring in fiscal year 2022. Pursuant to the ESAs, the payment per digital screen increases annually by 5%. Pursuant to the 2019 ESA Amendments, Cinemark and Regal each receive an additional monthly theater access fee beginning November 1, 2019 in consideration for NCM LLC's access to certain on-screen advertising

inventory after the advertised showtime of a feature film. These fees are also based upon a fixed payment per patron: (i) beginning at $0.025 per patron on November 1, 2019, (ii) $0.0375 per patron beginning on November 1, 2020, (iii) $0.05 per patron beginning on November 1, 2021, (iv) $0.052 per patron beginning on November 1, 2022 and (v) increasing 8% every five years beginning November 1, 2027. The Company does not owe the founding members any theater access fees when the theaters are closed. As such, the Company did not owe these fees for the approximate 6 months the founding member theaters were closed and will not owe these fees during the duration of time a founding member's theaters are closed in connection with the COVID-19 Pandemic. The digital screen fee is calculated based upon screens in use during each month. No digital screen fees ~~were incurred for approximately 6 months the founding member theaters were closed and no fees~~ will be incurred for the months where ~~no screens are~~a screen is not in use and fees may be reduced for months where screens are in use for only

part of the month. Further, founding member attendance has been and may continue to be lower than historical levels following the re-opening of theaters, which could reduce the Company’s theater access fees.

Platinum Spot—In consideration for the utilization of the theaters post-showtime for Platinum Spots, Cinemark and Regal receive 25% of all revenue generated for the actual display of Platinum Spots in their applicable theaters, subject to a specified minimum. If NCM LLC runs advertising in more than one concurrent advertisers’ Platinum Spot for any portion of the network over a period of time, then NCM LLC will be required to satisfy a minimum average CPM for that period of time.

Financial Condition and Liquidity

Liquidity and Capital Resources

Our cash balances can fluctuate due to the seasonality of our business and related timing of collections of accounts receivable balances and operating expenditure payments, as well as available cash payments (as defined in the NCM LLC ~~Operating Agreement)~~operating agreement) to NCM LLC’s founding members, interest or principal payments on our term ~~loan~~loans and the Notes due 2026 and Notes due 2028, income tax payments, TRA payments to NCM LLC’s founding members and amount of quarterly dividends to NCM, Inc.’s common stockholders.

As discussed within the '‘Recent Developments'’ section, due to the COVID-19 Pandemic, certain theaters within the ~~Company was unable to advertise in~~Company’s network remained temporarily closed during a portion of the ~~theaters,~~nine months ended September 30, 2021 and ~~thus generate~~ the ~~majority of its revenue, for the approximate 6 months that the theaters were generally closed. The~~ Company's ability to advertise within the reopened theaters has been ~~and will continue~~limited due to ~~be limited~~lower than historical levels of attendance due in part to reduced movie schedules and patron capacities at many network theaters and the timing and frequency of major motion picture releases as compared to prior years due to the COVID-19 Pandemic. The Company will have limited cash receipts until ~~the full network of theaters reopen, major motion pictures are released and theater patrons feel comfortable returning to the theaters allowing~~ attendance levels ~~to normalize.~~normalize and advertising revenue increases. Further, once the above conditions are met there will be a lag between when revenue is generated and when the Company ultimately collects the associated accounts receivable balance. The Company also ~~has~~had reduced cash payments during the period when theaters within the Company's network ~~are~~were closed or attendance levels ~~are~~were low as expenses related to theater attendance ~~are~~were either not incurred or incurred at lower levels (i.e. theater access fees, Platinum Spot revenue share and network affiliate revenue share payments). As all of the theaters within our network were open for the third quarter of 2021, the screen-based portion of these expenses returned to historical levels and the attendance-based portion of these expenses is expected to continue to increase as attendance increases following the continued release of many major motion pictures. The Company also implemented ~~a number of~~the following cost-saving measures in order to preserve cash at the start of the COVID-19 Pandemic, and those measures remain in place as ~~further~~of the filing date:

•During the nine months ended September 30, 2021, 35%-75% of our current employee base continued to be furloughed or had salary reductions of up to 50%. Further, since the start of the COVID-19 Pandemic our total headcount has been reduced by almost 35% from pre-COVID-19 Pandemic headcount levels.

•Temporarily reduced cash compensation of the Company's Board of Directors by 20% and offered the option for the Board to receive the cash retainers for the first, second and third quarter in equivalent value of the Company’s common stock in lieu of cash;

•Suspended or curtailed certain non-essential operating expenditures, including marketing, research, employee travel and consulting services;

•Temporarily suspended the 401K employee match program;

•Terminated or deferred certain non-essential capital expenditures;

•Strategically worked with our vendors, and other business partners to manage, defer, and/or abate certain costs during the disruptions caused by the COVID-19 Pandemic;

•Decreased our quarterly dividend to $0.07 per share for the first three quarters of 2020 and to $0.05 for the fourth quarter of 2020 and first, second and third quarters of 2021 from $0.19 per share in the fourth quarter of 2019. When compared to the first quarter of 2020 this results in a cash savings of $10.8 million in the third quarter of 2021 and cash savings of $63.2 million for NCM, Inc. since the beginning of the pandemic; and

•Introduced an active cash management process, which, among other things, requires CEO approval of all outgoing payments.

Due to the future market uncertainties outlined ~~within~~above, the 'Board of Directors of NCM, Inc. and required NCM LLC founding members approved the material terms of a revolving loan agreement between NCM Inc. and NCM LLC. Borrowings by NCM LLC will be available through December 31, 2022. The final definitive loan agreement will be approved by the Audit Committee of NCM, Inc. if needed. The final definitive loan agreement was not executed during the third quarter of 2021 as NCM LLC did not need the additional liquidity. If entered into, this revolving loan facility will provide NCM LLC with short-term working capital loans as NCM LLC rebuilds its advertising revenue base and collects related accounts receivable and will provide additional flexibility with respect to the NCM LLC minimum liquidity covenant.

~~Recent Developments' section above.~~

In March 2020, we drew down an additional $110.0 million on our revolving credit ~~facility. Further, as of~~facility and in March ~~26, 2020,~~2021 we ~~had approximately $112.3~~received $43.0 million of trade accounts receivable outstanding from customers, of which we have collected approximately $103.3 million as of September 24, 2020, increasing our cash and marketable securities balance to $220.7 million as of September 24, 2020 ($157.4 million at NCM LLC) and reducing trade accounts receivable to $9.0 million.in proceeds under incremental term loans that mature on December 20, 2024. The ~~$157.4~~$64.4 million of cash at NCM LLC as of September 30, 2021 will be used to fund operations during the period of expected reduced cash flows. Cash at NCM, Inc. is held for future payment of dividends to NCM, Inc. ~~shareholders,~~stockholders, income tax payments, income tax receivable payments to NCM LLC’s founding members and other obligations.

In accordance with the Credit Agreement ~~Amendment~~amendment entered into ~~in order to obtain a waiver of~~ on April 30, 2020 (“the ~~financial covenants~~Credit Agreement First Amendment”) and the Credit Agreement Second Amendment, for the period beginning in the second quarter of 2020 through the ~~second~~date that NCM LLC delivers a compliance certificate for the third quarter of ~~2021,~~2022, NCM LLC must maintain a ~~total~~minimum liquidity balance of $55.0 million consisting of a combination of unrestricted cash on hand and availability under NCM LLC's revolving credit facility. As of September ~~24, 2020,~~30, 2021, NCM LLC was in compliance with the requirements of the Credit Agreement, ~~Amendment.~~ as amended. Management believes the Company can meet its operating obligations, including all currently scheduled interest and debt service payments within ~~the twelve months~~one year following the date of issuance of ~~these~~the accompanying financial statements, based on its current financial position and liquidity sources, including current cash balances, and forecasted future cash flows. The Company ~~may~~does not ~~be able~~expect to meet ~~certain of~~ its financial covenants within one year following the date that these financial statements are issued. If ~~any of~~ these financial covenants are not met a majority of the lenders of the Senior Secured Credit Facility are permitted under the agreement to accelerate the debt which could also result in a cross-default under NCM LLC’s senior notes. Considering current liquidity sources, the Company would not be able to repay the Company’s total outstanding debt balance. These conditions and events raise substantial doubt about the Company’s ability to continue as a going concern. In light of this, the Company is actively pursuing ~~with it administrative agent and expects to obtain an amendment to~~a number of options including amending its Senior Secured Credit Facility to extend a waiver of ~~its~~these financial covenants and obtaining additional financing either through ~~at least one year following the date that these financial statements are issued.~~a loan from third party lenders or NCM, Inc. Management expects ~~the~~

~~amendment~~ to ~~be approved during~~conclude one of these alternatives in the ~~next several months,~~very near term; however, there can be no assurance that the Company will be successful in ~~obtaining the amendment.~~completing any of these options. As ~~long as an amendment has not been obtained,~~a result, management’s plan cannot be considered probable and thus does not alleviate the substantial doubt about the Company’s ability to continue as a going concern.

A summary of our financial liquidity is as follows (in millions):


		As of						$ Change		$ Change			As of						$ Change		$ Change
		September 24, 2020		December 26, 2019		September 26, 2019		Q3 2020 to YE 2019		Q3 2020 to Q3 2019			September 30, 2021		December 31, 2020		September 24, 2020		Q2 2021 to YE 2020		Q3 2021 to Q3 2020
Cash, cash equivalents and marketable securities (1)	Cash, cash equivalents and marketable securities (1)	$	220.7	$	80.9	$	62.9	$	139.8	$	157.8	Cash, cash equivalents and marketable securities (1)	$	111.3	$	181.8	$	220.7	$	(70.5)	$	(109.4)
NCM LLC revolver availability (2)		4.4		132.4		164.2		(128.0)		(159.8)
NCM LLC revolving credit facility availability (2)												NCM LLC revolving credit facility availability (2)	6.8		4.4		4.4		2.4		2.4
Total liquidity	Total liquidity	$	225.1	$	213.3	$	227.1	$	11.8	$	(2.0)	Total liquidity	$	118.1	$	186.2	$	225.1	$	(68.1)	$	(107.0)

_________________________

(1)Included in cash, cash equivalents and marketable securities as of September 30, 2021, December 31, 2020 and September 24, 2020, ~~December 26, 2019 and September 26, 2019,~~ was ~~$157.4~~$64.4 million, ~~$11.4~~$123.9 million and ~~$2.0~~$157.4 million, respectively, of cash held by NCM LLC that is not available to satisfy dividends declared by NCM, Inc., income tax, tax receivable payments to NCM LLC’s founding members and other obligations.

(2)The revolving credit facility portion of NCM LLC’s total borrowings is available, subject to certain conditions, for general corporate purposes of NCM LLC in the ordinary course of business and for other transactions permitted under the senior secured credit facility, and a portion is available for letters of credit. NCM LLC’s total capacity under the revolving credit facility pursuant to the Credit Agreement was $175.0 million as of September ~~24,~~30, 2021, December 31, 2020 ~~December 26, 2019~~ and September ~~26, 2019.~~24, 2020. As of September ~~24,~~30, 2021, December 31, 2020 ~~December 26, 2019~~ and September ~~26, 2019,~~24, 2020, the amount available under the NCM LLC revolving credit facility pursuant to the Credit Agreement in the table above was net of the amount outstanding under the revolving credit facility of $167.0 million, ~~$39.0~~$167.0 million and ~~$6.0~~$167.0 million, respectively, and net letters of credit of ~~$3.6~~$1.2 million, $3.6 million and ~~$4.8~~$3.6 million, respectively.

As of September ~~24, 2020,~~30, 2021, the weighted average remaining maturity of our debt was ~~5.7~~4.7 years. As of September ~~24, 2020,~~30, 2021, approximately ~~59%~~57% of our total borrowings bear interest at fixed rates. The remaining ~~41%~~43% of our borrowings bear interest at variable rates and our net income and earnings per share could fluctuate with market interest rate fluctuations that could increase or decrease the interest paid on our borrowings.

We have ~~generated~~used and ~~used~~generated cash as follows (in millions):

Nine Months Ended
September 24, 2020 September 26, 2019
Operating cash flow $ 85.9 $ 113.6
Investing cash flow $ 15.5 $ 10.0
Financing cash flow $ 60.4 $ (118.7)


	Nine Months Ended
	September 30, 2021		September 24, 2020
Operating cash flow	$	(92.5)	$	85.9
Investing cash flow	$	(3.6)	$	15.5
Financing cash flow	$	25.9	$	60.4

•Operating Activities.The ~~$27.7~~$178.4 million ~~decrease~~increase in cash ~~provided by~~used in operating activities for the nine months ended September ~~24, 2020,~~30, 2021, compared to the nine months ended September ~~26, 2019~~24, 2020 was primarily due to 1) a ~~$113.7~~$175.6 million decrease in ~~consolidated net income due the temporary closure of almost all the theaters within our network in response to the COVID-19 Pandemic during the period, 2) a $15.7 million larger decrease in~~ accounts ~~payable and accrued expenses~~receivable collections during the nine months ended September ~~24, 2020~~30, 2021, as compared to the nine months ended September ~~26, 2019, related to the decrease in operating expenses for the corresponding periods as described above, 3)~~24, 2020, a ~~$15.4~~$49.9 million increase in deferred income tax benefit and the gain on re-measurement of the payable to founding members under the TRA primarily due to the Company recognizing an income tax benefit in the nine months ended September 24, 2020 driven by the Company's consolidated net loss ~~for the period~~ and 4) a ~~$6.6~~$9.4 million decrease in founding member integration and other encumbered theater payments. These decreases were due to the temporary closure of the theaters within our network in response to the COVID-19 Pandemic resulting in decreased revenue and negative Adjusted OIBDA, from which integration payments are calculated. These decreased cash ~~provided by operating activities~~inflows were partially offset by ~~$135.0~~i) a $23.5 million ~~larger~~ decrease in payments of accounts payable and accrued expenses due in part to the ~~accounts receivable balance~~cash preservation actions taken by the Company to mitigate the impact of the COVID-19 Pandemic, ii) an $11.9 million decrease to the amount paid to founding member under the TRA, iii) a $7.7 million decrease in deferred income tax expense related to the full valuation allowance on its net deferred tax assets during the nine months ended September ~~24, 2020,~~30, 2021 and iv) a $6.7 million increase in amounts due to founding members for the nine months ended September 30, 2021, as compared to the nine months ended September ~~26, 2019, related~~24, 2020 due to the ~~collection~~increase in theater access fees, net of ~~the accounts receivable balance and the decrease in revenue described~~beverage discussed above.

•Investing Activities. The ~~$5.5~~$19.1 million increase in cash ~~provided by~~used in investing activities for the nine months ended September ~~24, 2020,~~30, 2021, compared to the nine months ended September ~~26, 2019~~24, 2020 was primarily due to a ~~$3.7~~$21.8 million ~~increase~~decrease in proceeds from the sale of marketable securities, net of ~~purchases and~~purchases. This decrease was partially offset by a ~~$3.2~~$2.7 million decrease in purchases of property and equipment ~~for the nine months ended September 24, 2020,~~in 2021, compared to 2020 due to the ~~nine~~

~~months ended September 26, 2019 driven~~cash preservation actions taken by the ~~Company's measures~~Company to ~~preserve cash in response to~~mitigate the impact of the COVID-19 ~~Pandemic, partially offset by a $1.4 million decrease in proceeds from the founding member notes receivable.~~Pandemic.

•Financing Activities. The ~~$179.1~~$34.5 million ~~increase~~decrease in cash provided by financing activities for the nine months ended September ~~24, 2020,~~30, 2021, compared to the nine months ended September ~~26, 2019~~24, 2020 was primarily due to a ~~$149.0~~$128.0 million ~~increase~~decrease in proceeds from ~~our~~the revolving credit facility, net of repayments, ~~made early~~and a $5.9 million increase in ~~2020,~~the payment of debt issuance costs related to Credit Agreement Second Amendment executed in ~~order~~the first quarter of 2021. These decreases were partially offset by a $50.0 million increase in the issuance of term loans, a $36.8 million decrease in distributions to ~~fund operations during the period of expected reduced cash flows due to the temporary closure of the theaters within NCM LLC's network to address the COVID-19 Pandemic. The increase was also due to~~founding members and a ~~$13.9~~$13.6 million decrease in dividends paid related to the a decrease in the dividend amounts declared from ~~$0.51 per share during the nine months ended September 26, 2019 to~~ $0.33 per share during the nine months ended September 24, 2020 ~~a $12.6 million decrease in distributions~~ to ~~founding members in~~$0.15 per share during the nine months ended September ~~24, 2020, compared to the nine months ended September 26, 2019 and the absence of a $4.6 million repurchase of the retired Notes due 2026 that occurred in the first quarter of 2019.~~30, 2021.

Sources of Capital and Capital Requirements

NCM, Inc.’s primary source of liquidity and capital resources is the quarterly available cash distributions from NCM LLC as well as its existing cash balances and marketable securities, which as of September ~~24, 2020~~30, 2021 were ~~$63.3~~$46.9 million (excluding $64.4 million of cash held by NCM LLC). NCM LLC’s primary sources of liquidity and capital resources are its cash provided by operating activities, availability under its revolving credit facility and cash on hand. NCM LLC drew down an additional $110.0 million of its revolving credit facility in March 2020 and received net proceeds of $43.0 million from incremental terms loans in March 2021 in order to supplement the decrease in cash provided by operating activities during the period during which a portion or all of our network theaters are closed. The ~~$157.4~~$64.4 million of cash at NCM LLC will be used to fund operations during the period of expected reduced cash flows. Cash at NCM, Inc. is used to fund income taxes, payments associated with the TRA with the founding members and for future payment of dividends to NCM, Inc. ~~shareholders.~~stockholders.

~~On April 30, 2020,~~Cash flows generated by NCM LLC entered into the Credit Agreement Amendment to allow for the automatic waiver of any non-compliance with its Consolidated Net Senior Secured Leverage Ratio and Consolidated Total Leverage Ratio financial covenants occurring from the quarter ending June 25, 2020 until and including the quarter ending July 1, 2021. The Credit Agreement Amendment requires that, until the fiscal quarter ending July 1, 2021, NCM LLC must not permit the sum of unrestricted cash on hand at NCM LLC and availability under its Revolving Credit Facility to be less than $55.0 million. Further, NCM LLC can make available cashLLC’s distributions to its members ~~(AMC,~~(Regal, Cinemark ~~Regal~~ and NCM, Inc.) ~~during~~have been impacted by the ~~Covenant Holiday Period only~~temporary closure of our network theaters and may be deferred through the quarter ending September 29, 2022 or longer if trailing 12-month Consolidated EBITDA (as defined in the Credit Agreement) equals or exceeds $277.0 million and outstanding loans under the Revolving Credit Facility are equal to or less than $39.0 million. NCM LLC ~~can make available cash distributions to its members outside of~~is not in compliance with the ~~Covenant Holiday Period so long as NCM LLC’s Consolidated Net Senior Secured Leverage Ratio is equal to or less than 5.00 to 1.00 and~~following limitations: (i) no default or event of default under the Credit Agreement has occurred and is ~~continuing. As~~continuing; (ii) the senior secured financial covenant leverage ratio is equal to or less than 4.00 to 1.00; and (iii) the aggregate principal amount of ~~September 24, 2020, NCM LLC was in compliance with the requirements of~~all outstanding revolving loans under the Credit Agreement ~~Amendment.~~

Cash flows generated by NCM LLC’s distributions to NCM, Inc. and the founding members will be impacted by the temporary closure of our network theaters and may even be deferred for the quarter ending June 25, 2020 through the quarter ending July 1, 2021 until at least August 2021 due to the limitations instituted by the Credit Agreement Amendment.is $39.0 million or less. NCM LLC is required pursuant to the terms of the NCM LLC ~~Operating Agreement~~operating agreement to distribute its available cash, as defined in the operating agreement, ~~and~~ unless prohibited by NCM LLC's Credit Agreement, quarterly to its ~~members (Regal, Cinemark, AMC and NCM, Inc.).~~members. The available cash distribution to ~~the~~NCM LLC’s members ~~of NCM LLC~~ for the three months ended September ~~24, 2020~~30, 2021 was calculated as approximately negative ~~$24.5~~$23.2 million, of which NCM, Inc.'s share is approximately negative ~~$11.8~~$11.2 million. The available cash distribution to ~~the~~NCM LLC’s members ~~of NCM LLC~~ for the ~~combined three months ended June 25, 2020 and three~~nine months ended September ~~24, 2020~~30, 2021 was calculated as approximately negative ~~$54.5~~$93.3 million, of which NCM, Inc.'s share is approximately negative ~~$26.2~~$45.0 million. Further there was $85.9 million of negative

available cash generated during 2020. Pursuant to the NCM LLC ~~Operating Agreement~~operating agreement and the Credit Agreement ~~Amendment,~~amendments, there will be no available cash distributions made for the ~~third~~fourth quarter of ~~2020. These negative~~2021. Negative available cash distributions for the first, second and third quarter of 2021 and the negative available cash from 2020 are expected to be netted in accordance with the NCM LLC operating agreement against ~~any~~future positive available cash ~~distribution related to~~distributions after the ~~second quarter of 2021, to be paid in~~Extended Covenant Waiver Holiday, contingent upon the ~~third quarter of 2021, if the Company is in~~Company's compliance with the covenants outlined within the Credit Agreement Second Amendment ~~requirements noted above~~defined within Note 6—Borrowings and ~~sufficient positive available cash is generated.~~in accordance with the NCM LLC operating agreement.

NCM, Inc. expects to use its cash balances and cash received from future available cash distributions (as allowed for under the ~~Amended~~ Credit Agreement) to fund income taxes, ~~payments~~pay amounts associated with the TRA with the founding members, ~~including~~fund the ~~TRA payment of $12.8 million made on July 15, 2020,~~revolving loan to NCM LLC, if needed, and pay current and future dividends as declared by the Board of Directors, including a dividend declared on November ~~2, 2020~~8, 2021 of ~~$0.07~~$0.05 per share (approximately ~~$5.5~~$4.0 million) on each share of the Company’s common stock (not including outstanding restricted stock) to stockholders of record on November ~~16, 2020~~22, 2021 to be paid on December ~~1, 2020.~~7, 2021. These items should be sufficient to fund payments associated with the TRA with the founding members, income taxes and its quarterly dividend for the foreseeable future at the discretion of the Board of Directors. The

Company intends to pay a regular quarterly dividend for the foreseeable future at the discretion of the Board of Directors consistent with the Company’s intention to distribute substantially all its free cash flow to stockholders through its quarterly dividend. The declaration, payment, timing and amount of any future dividends payable will be at the sole discretion of the Board of Directors who will consider general economic and advertising market business conditions, the Company’s financial condition, available cash, current and anticipated cash needs and any other factors that the Board of Directors considers relevant, which includes short-term and long-term impacts to the Company related to the COVID-19 Pandemic, ~~and~~ restrictions under the NCM LLC Credit ~~Agreement.~~Agreement and the current availability and funding of the revolving loan agreement between NCM Inc. and NCM LLC, if needed.

Critical Accounting Policies

For a discussion of accounting policies that we consider critical to our business operations and understanding of our results of operations, and that affect the more significant judgments and estimates used in the preparation of our unaudited Condensed Consolidated Financial Statements, see Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting Policies” contained in our annual report on Form 10-K filed for the fiscal year ended December ~~26, 2019~~31, 2020 and incorporated by reference herein. As of September ~~24, 2020,~~30, 2021, there were no significant changes in those critical accounting ~~policies except for the change in allowance for doubtful accounts upon the adoption of ASC 326 in the first quarter of 2020 and discussed further within Note 1—The Company, to the unaudited Condensed Consolidated Financial Statements in Part I, Item 1 of this Form 10-Q.~~policies.

Recent Accounting Pronouncements

For a discussion of recent accounting pronouncements, see the information provided under Note 1—The Company to the unaudited Condensed Consolidated Financial Statements in Part I, Item 1 of this Form 10-Q.

Related Party Transactions

For a discussion of related party transactions, see the information provided under Note 5—Related Party Transactions to the unaudited Condensed Consolidated Financial Statements in Part I, Item 1 of this Form 10-Q.

Off-Balance Sheet Arrangements

We do not believe the Company has any off-balance sheet arrangements that are material to our current or future financial condition, results of operations, liquidity, capital resources or capital expenditures.

Contractual and Other Obligations

See Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Contractual and Other Obligations” contained in our annual report on Form 10-K for the fiscal year ended December ~~26, 2019~~31, 2020 and incorporated by reference herein. There were no material changes to our contractual obligations during the nine months ended September ~~24, 2020.~~

~~Seasonality~~

Our revenue and operating results are seasonal in nature, coinciding with the timing of marketing expenditures by our advertising clients and to a lesser extent the attendance patterns within the film exhibition industry. Historically, both advertising expenditures and theater attendance have tended to be higher during the second, third, and fourth fiscal quarters. Advertising revenue is primarily correlated with advertising clients' new product releases, advertising client marketing priorities and economic cycles and to a lesser extent theater attendance levels. Seasonal demand during the summer is driven by the absence of alternative attractive advertising mediums and during the winter holiday season due to high client demand across all advertising mediums. The actual quarterly results for each quarter could differ materially depending on these factors or other risks and uncertainties. Based on our historical experience, our first quarter typically has less revenue than the other quarters of a given year due primarily to lower advertising client demand and increased inventory availability in competitive advertising mediums. Given the temporary closure of our theaters, we expect our 2020 quarterly results to vary from the historical trend. Accordingly, there can be no assurances that seasonal variations will not materially affect our results of operations in the future.

~~The following table reflects the quarterly percentage of total revenue for the fiscal years ended 2017, 2018 and 2019.~~

First
Quarter Second
Quarter Third
Quarter Fourth
Quarter
FY 2017 16.9 % 22.8 % 27.3 % 33.0 %
FY 2018 18.2 % 25.8 % 24.9 % 31.1 %
FY 2019 17.3 % 24.8 % 24.8 % 33.1 %
30, 2021.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

The primary market risk to which we are exposed is interest rate risk. The Notes due 2026 and the Notes due 2028 are at fixed rates, and therefore are not subject to market risk. As of September ~~24, 2020,~~30, 2021, the only interest rate risk that we are exposed to is related to our $175.0 million revolving credit facility and our term ~~loan.~~loans. A 100-basis point fluctuation in market interest rates underlying our term ~~loan~~loans and revolving credit facility would have the effect of increasing or decreasing our cash

interest expense by approximately ~~$4.3~~$4.8 million for an annual period on the $167.0 million revolving credit balance, $261.2 million term loan and ~~$264.6~~$49.8 million incremental term loan outstanding as of September ~~24, 2020.~~30, 2021.

In response to the COVID-19 Pandemic, the government lowered the Federal Reserve interest rate leading to historically low interest rates as of September ~~24, 2020~~30, 2021 that has had the effect of reducing the Company's interest rate risk. If interest rates increase, this will increase the Company’s interest rate risk.

Item 4. Controls and Procedures

The Company maintains disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), that are designed to ensure that information required to be disclosed in the Company's reports filed under the Exchange Act, is recorded, processed, summarized and reported within the time periods specified by the SEC’s rules and forms, and that such information is accumulated and communicated to management, including the Chief Executive Officer (principal executive officer) and Chief Financial Officer (principal financial and accounting officer), as appropriate, to allow timely decisions regarding required disclosure.

Management, with the participation of the Chief Executive Officer and Chief Financial Officer, performed an evaluation of the effectiveness of the Company’s disclosure controls and procedures pursuant to Rules 13a-15(e) and 15d-15(e) of the Exchange Act as of September ~~24, 2020,~~30, 2021, the end of the period covered by this Quarterly Report on Form 10-Q. Based on such evaluation, the Company’s ~~Chief Executive Officer~~management concluded that the Company’s disclosure controls and procedures as of September ~~24, 2020~~30, 2021 were effective.

In designing and evaluating our disclosure controls and procedures, management recognizes that any control, no matter how well designed and operated, can provide only reasonable, not absolute, assurance of achieving the desired control objectives. Due to the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected.

Changes in Internal Control Over Financial Reporting

There were no changes to our internal control over financial reporting that occurred during the quarter ended September ~~24, 2020~~30, 2021 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II—OTHER INFORMATION

Item 1. Legal Proceedings

We are sometimes involved in legal proceedings arising in the ordinary course of business. We are not aware of any other litigation currently pending that would have a material adverse effect on our operating results or financial condition.

Item 1A. Risk Factors

Excluding the risk ~~factors~~factor outlined below, there have been no material changes from risk factors as previously disclosed in our annual report on Form 10-K filed with the SEC on ~~February 20, 2020~~March 8, 2021 for the fiscal year ended December ~~26, 2019 and updated~~31, 2020.

We may be unsuccessful in obtaining a waiver under our ~~quarterly report on Form 10-Q filed with the SEC on May 5, 2020 for the quarter ended March 26, 2020.~~

~~Pandemics, epidemics~~Credit Agreement prior to a default thereunder. The failure to obtain such a waiver or disease outbreaks, such as the novel coronavirus (COVID-19 virus), have disrupted and are continuing to disrupt our business and the business of our founding members and network affiliates, which has and could continue to materially affect our operations, liquidity and results of operations.

Pandemics or disease outbreaks such as the novel coronavirus (COVID-19 virus) have and are continuing to disrupt our business and the business of our founding member and network affiliates’ theaters. Following the World Health Organization’s declaration of the COVID-19 virus as a pandemic, the United States’ government and other state and local governments issued

precautionary restrictions on travel, public gatherings and other events and issued social distancing guidelines. Beginning in mid-March 2020, each of our founding members and all of our network affiliates announced that their theaters would be temporarily closed and almost all of the theaters within our network remained closed until late August 2020. The Company generated no in-theater advertising revenue for the approximate six months that the theaters were closed.As of the date of this filing, approximately 53% of theaters within our network are open, with 47% remaining closed due to local government mandates or the lack of major motion picture releases. Many of the open theaters are operating at reduced hours and offering a limited number of movie showtimes and attendance has not returned to historical levels.

~~A number of major motion picture releases were delayed until later in 2020 or 2021 and a few studios shortened the “release window” between the release of motion pictures in theaters and an~~conclude another alternative ~~delivery method or released motion pictures directly to alternative delivery methods bypassing the theater entirely and this may continue during the COVID-19 Pandemic and after it has subsided.~~

~~As a result of the impact of the COVID-19 Pandemic,~~ the Company ~~may not be able~~is pursuing could lead to ~~meet certain~~an event of ~~its financial covenants within the next twelve months. The Company is actively pursuing and expects~~default, which gives rise to ~~obtain an amendment to its Senior Secured Credit Facility to obtain a waiver to its financial covenants. Until an amendment is obtained,~~ substantial doubt ~~exists~~ about ~~the Company’s~~our ability to continue as a going ~~concern during~~concern.

Although management believes the ~~next twelve months.~~Company can meet its operating obligations as they become due, the Company does not expect to meet its financial covenants under its Senior Secured Credit Facility within one year following the date that the accompanying financial statements are issued. If ~~the amendment is~~these financial covenants are not ~~finalized before the completion of~~met or the Company’s ~~2020 annual audit in the first quarter of 2021 and~~independent auditors issue a qualified audit opinion ~~is issued by~~relating to the Company’s ~~independent auditors at that time,~~fiscal year 2021 annual audit because the Company does not expect to meet these financial covenants, a majority of the lenders ~~could choose~~of the Senior Secured Credit Facility are permitted under the Credit Agreement to accelerate the debt which could also result in a cross-default under NCM LLC’s senior notes. ~~Management expects~~Considering current liquidity sources, the Company would not be able to ~~complete~~repay the ~~amendment during~~Company’s total outstanding debt balance.

In light of this, the ~~next several months. However,~~Company is actively pursuing a number of options including amending its Senior Secured Credit Facility to extend a waiver of these financial covenants and obtaining additional financing either through a loan from third party lenders or NCM, Inc. Notwithstanding management’s expectation that the Company will be able to conclude one of the alternatives prior to an event of default, there can be no assurance that ~~NCM LLC~~the Company will be ~~able~~successful in a timely manner, or on acceptable terms, if at all. The failure to ~~amend the Credit Agreement before the completion of the Company’s 2020 annual audit, or at all.~~

~~In response to the COVID-19 Pandemic, we implemented a number of cost-saving measures, described elsewhere in this filing.To prepare for the reopening of theaters and resumption of in theater advertising we began to ease certain~~conclude one of these ~~measures, but as~~alternatives such that there is no longer a projected financial covenant default could lead to an event of the date of this filing the revenue generated by our operations has not reached historical levels and 47% of the theaters within our network remain closed. We may not generate sufficient revenue in the short term to cover these increased costs.

The impact, extent and duration of the government-imposed restrictions on travel, public gatherings, other events and business generally, as well as the overall effect of the COVID-19 virus is currently unknown but has had and is continuing todefault, which would have a material adverse ~~impact~~effect on our ~~business, liquidity,~~ financial conditions and/or results of operations. Even when the COVID-19 Pandemic subsides, we cannot guarantee that we will recover as rapidly as other industries as advertising expenditures may remain decreased duecondition, which gives rise to an economic slowdown, consumers may be hesitant to return to theaters or other long-term changes may have impacted the advertising or exhibition industries. We cannot predict when the effects of the COVID-19 Pandemic will subside when all ofsubstantial doubt about our theaters will reopen and patrons are comfortable attending, or when our business will return to normal levels. The longer and more severe the pandemic, including repeat or cyclical outbreaks or increases in rates of infection, the more severe the adverse effects will be on our business, liquidity, financial conditions and/or results of operations. Significant impacts on our business caused by the COVID-19 Pandemic and other pandemics include and are likelyability to continue as a going concern. If we are unable to ~~include among others:~~

•~~decreased attendance in theaters after they reopen, including due to (i) continued safety and health concerns and social distancing requirements or (ii)~~continue as a ~~change in consumer behavior in favor of alternative forms of entertainment;~~

•~~advertisers’ perception of cinema advertising may change based on future attendance, shortened theatrical windows, and potential impacts of film production;~~

•~~due to adverse business impacts, advertisers may be less willing to invest in advertising and may prioritize other types of investment during the COVID-19 Pandemic;~~

•advertisers may be unwilling to enter into upfront advertising arrangements with us or commit to allocate budgets to cinema advertising due to uncertainty regarding the opening of cinemas, upcoming film releases, and the availability of other advertising options;

•~~the bankruptcy or restructuring of our founding members or other network affiliates in which the agreement with that party may be rejected, renegotiated or deemed unenforceable;~~

•~~increased operating costs without associated revenues during periods where theaters are open but attendance has not reached historical levels;~~

•~~an inability to collect accounts receivable from small business advertisers that have been temporarily or permanently closed;~~

•~~reductions and delays associated with planned operating and capital expenditures;~~

•~~increased risk related to employee matters, including increased turnover and litigation and claims relating to furloughs or pay reductions;~~going concern,

3936

•~~potential impairment charges~~we may have to liquidate our assets and ~~additional deferred tax expense related to~~may receive less than the ~~increase of valuation allowances~~value at which those assets are carried on our ~~deferred tax assets;~~

•our ability to implement business continuity plans in a fast-moving emergency, which could have an adverse effect on our internal controls (potentially giving rise to significant deficiencies or material weaknesses)financial statements and ~~also increase our vulnerability to information technology and other systems disruptions;~~

•our inability to generate significant cash flow from operations, which could lead to a substantial increase in indebtedness and negatively affect our ability to comply with the financial covenants, if applicable, in our debt agreements;

•~~our inability to access lending, capital markets and other sources of liquidity, if needed, on reasonable terms, or at~~it is likely that investors will lose all or ~~obtain amendments, extensions and waivers;~~

•~~our inability to effectively meet our short- and long-term obligations; and~~

•~~our inability to service our existing and future indebtedness.~~

~~The spread~~a part of COVID-19 has developed into a worldwide health crisis and may have broader macro-economic implications. The United States has experienced significantly increased rates of unemployment and these deteriorating economic conditions, including reduced levels of economic growth and possibly a recession, may extend well beyond the time the spread of infection is contained. Consumers and advertisers may also change their long-term behavior related to perceived risk of infection or health risk, other pandemic fears, quarantines and other restrictions. Many of our clients and prospective clients have experienced significant negative impacts from the COVID-19 Pandemic and have decreased advertising budgets during the COVID-19 Pandemic. Additionally, a significant number of small businesses have temporarily or permanently closed, which may reduce local advertising revenue. The perceived risk of infection or health risk may adversely affect our business, liquidity, financial condition and results of operations even after the COVID-19 Pandemic subsides.

To the extent the COVID-19 Pandemic adversely affects our business and financial results, it may also have the effect of heightening many of the other risks described herein and in the “Risk Factors” section of our annual report on Form 10-K for the fiscal year ended December 26, 2019 and our quarterly report on Form 10-Q for the quarter ended March 26, 2020, including but not limited to those relating to NCM LLC’s high level of indebtedness, the risks associated with the loss of major content partners or advertising clients, and reductions in spending on advertising.investment.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

The table below provides information about shares delivered to the Company from restricted stock held by Company employees upon vesting for purpose of funding the recipient’s tax withholding obligations.

Period Total Number of Shares Purchased Average Price Paid Per Share Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs Maximum Number (or Approximate Dollar Value) of Shares that may yet be Purchased under the Plans or Programs
June 26, 2020 through July 23, 2020 3,722 $ 3.05 — N/A
July 24, 2020 through August 27, 2020 3,897 $ 2.51 — N/A
August 28, 2020 through September 24, 2020 5,160 $ 3.43 — N/A


Period	Total Number of Shares Purchased	Average Price Paid Per Share		Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs	Maximum Number (or Approximate Dollar Value) of Shares that may yet be Purchased under the Plans or Programs
July 2, 2021 through July 29,2021	31,901	$	3.60	—	N/A
July 30, 2021 through September 2, 2021	60,688	$	3.48	—	N/A
September 3, 2021 through September 30, 2021	—	$	—	—	N/A

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not Applicable.

Item 5. Other Information

None.

Item 6. Exhibits


~~Exhibit~~	~~Reference~~	~~Description~~

~~10.1~~	*	~~Form of 2020 Restricted Stock Unit Agreement (Performance Based). +~~
~~31.1~~	*	~~Rule 13a-14(a) Certification of Chief Executive Officer and Interim PFO.~~
~~32.1~~	**	~~Certification of Chief Executive Officer and Interim PFO Pursuant to 18 U.S.C. Section 1350.~~
~~101.SCH~~	*	~~Inline XBRL Taxonomy Extension Schema Document~~
~~101.CAL~~	*	~~Inline XBRL Taxonomy Extension Calculation Linkbase Document~~
~~101.DEF~~	*	~~Inline XBRL Taxonomy Extension Definition Linkbase Document~~
~~101.LAB~~	*	~~Inline XBRL Taxonomy Extension Label Linkbase Document~~
~~101.PRE~~	*	~~Inline XBRL Taxonomy Extension Presentation Linkbase Document~~
~~104~~	*	~~Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)~~


Exhibit	Reference	Description

10.1	(1)	Employment agreement dated August 25, 2021 between National CineMedia, Inc. and Ronnie Y. Ng.
31.1	*	Rule 13a-14(a) Certification of Chief Executive Officer .
31.2	*	Rule 13a-14(a) Certification of Chief Financial Officer .
32.1	**	Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350.
32.1	**	Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350.
101.SCH	*	Inline XBRL Taxonomy Extension Schema Document
101.CAL	*	Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	*	Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	*	Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE	*	Inline XBRL Taxonomy Extension Presentation Linkbase Document
104	*	Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

__________________________________


*			Filed herewith.
**			Furnished herewith.
+(1)			~~Management contract.~~Incorporated by reference to Exhibits 10.1 to the Company’s current report on Form 8-K (File No. 001-33296) filed on September 27, 2021.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


		NATIONAL CINEMEDIA, INC.
		(Registrant)

Date:	November ~~2, 2020~~8, 2021	/s/ Thomas F. Lesinski
		Thomas F. Lesinski
		Chief Executive Officer and Director
		(Principal Executive Officer)



Date:	November 8, 2021	/s/ Ronnie Y. Ng
		Ronnie Y. Ng
		Chief Financial Officer
		(Principal Financial and ~~Interim Principal Financial~~Accounting Officer)

4238


			Fair Value Measurements at Reporting Date Using
	Fair Value as of December 26, 2019		Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
ASSETS:
Cash equivalents (1)	$	28.8	$	16.8	$	12.0	$	0
Short-term marketable securities (2)	17.5		0		17.5		0
Long-term marketable securities (2)	7.5		0		7.5		0
Total assets	$	53.8	$	16.8	$	37.0	$	0


	First Quarter		Second Quarter		Third Quarter		Fourth Quarter
FY 2017	16.9	%	22.8	%	27.3	%	33.0	%
FY 2018	18.2	%	25.8	%	24.9	%	31.1	%
FY 2019	17.3	%	24.8	%	24.8	%	33.1	%