UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
FORM 10-Q
 (Mark(Mark One)
xQuarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
 
For the quarterly period ended March 31,June 30, 2012
OR
 
o¨Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the transition period from             to              
 
Commission file number: 001-32320
 
BUILD-A-BEAR WORKSHOP, INC.
(Exact Name of Registrant as Specified in Its Charter)
 
Delaware43-1883836
(State or Other Jurisdiction of
Incorporation or Organization)
(IRS Employer
Identification No.)
 
1954 Innerbelt Business Center Drive
St. Louis, Missouri
63114
(Address of Principal Executive Offices)(Zip Code)
 
(314) 423-8000
(Registrant’s Telephone Number, Including Area Code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes  x    No   ¨
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No   ¨
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer  ¨
Accelerated filer x
  
Non-accelerated filer ¨
Smaller reporting company ¨
(Do not check if a smaller reporting company)
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No   x
 
As of May 8,August 6, 2012, there were 17,393,60017,382,913 issued and outstanding shares of the registrant’s common stock.
 
 
1
 
 
BUILD-A-BEAR WORKSHOP, INC.
INDEX TO FORM 10-Q
 
 Page
  
Part I Financial Information 
   
Item 1.Financial Statements (Unaudited)3
 Consolidated Balance Sheets3
 Consolidated Statements of Operations and Comprehensive Income4
 Consolidated Statements of Cash Flows5
 Notes to Consolidated Financial Statements6
   
Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations1011
   
Item 3.Quantitative and Qualitative Disclosures About Market Risk1620
   
Item 4.Controls and Procedures1720
 
Part II Other Information
   
Item 1A.Risk Factors1721
Item 2.Unregistered Sales of Equity Securities and Use of Proceeds1821
Item 6.Exhibits1822
  
Signatures1923
 
 
2
 

PART I-FINANCIAL INFORMATION
 
Item 1. Financial Statements
 
BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(Dollars (Dollars in thousands, except share and per share data)
 
 
March 31,
2012
  
December 31,
2011
  
April 2,
2011
  
June 30,
2012
  
December 31,
2011
  
July 2,
2011
 
 (Unaudited)     (Unaudited)  (Unaudited)     (Unaudited) 
ASSETS         ASSETS 
Current assets:                  
Cash and cash equivalents $33,501  $46,367  $45,124  $26,450  $46,367  $34,742 
Inventories  45,584   51,860   39,492   47,029   51,860   46,156 
Receivables  4,170   7,878   3,503   4,935   7,878   4,606 
Prepaid expenses and other current assets  15,926   17,854   19,128   13,604   17,854   22,580 
Deferred tax assets  480   419   7,539   469   419   7,585 
Total current assets  99,661   124,378   114,786   92,487   124,378   115,669 
                        
Property and equipment, net of accumulated depreciation of $179,357, $175,018 and $168,978, respectively
  74,771   77,445   83,461 
Property and equipment, net of accumulated depreciation of $181,892, $175,018 and $173,418, respectively  73,518   77,445   81,225 
Goodwill  33,423   32,306   33,561   32,643   32,306   33,542 
Other intangible assets, net  728   655   1,264   595   655   1,043 
Other assets, net  6,929   6,787   14,462   6,704   6,787   15,070 
Total Assets $215,512  $241,571  $247,534  $205,947  $241,571  $246,549 
                        
LIABILITIES AND STOCKHOLDERS' EQUITY            LIABILITIES AND STOCKHOLDERS' EQUITY 
Current liabilities:                        
Accounts payable $22,741  $41,032  $25,103  $24,253  $41,032  $33,280 
Accrued expenses  7,296   12,128   6,363   7,227   12,128   6,818 
Gift cards and customer deposits  25,221   28,323   24,291   22,848   28,323   23,487 
Deferred revenue  5,431   5,285   6,761   5,568   5,285   6,852 
Total current liabilities  60,689   86,768   62,518   59,896   86,768   70,437 
                        
Deferred franchise revenue  1,368   1,436   1,639   1,301   1,436   1,571 
Deferred rent  22,728   23,867   27,387   22,075   23,867   26,606 
Other liabilities  257   257   344   257   257   375 
                        
Stockholders' equity:                        
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at March 31, 2012, December 31, 2011 and April 2, 2011
  -   -   - 
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 17,394,761, 17,405,270 and 19,600,470 shares, respectively
  174   174   196 
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at June 30, 2012, December 31, 2011 and July 2, 2011
  -   -   - 
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 17,386,393, 17,405,270 and 19,198,941 shares, respectively
  174   174   192 
Additional paid-in capital  65,168   65,402   74,409   66,060   65,402   72,979 
Accumulated other comprehensive loss  (7,689)  (10,165)  (7,602)  (9,082)  (10,165)  (7,580)
Retained earnings  72,817   73,832   88,643   65,266   73,832   81,969 
Total stockholders' equity  130,470   129,243   155,646   122,418   129,243   147,560 
Total Liabilities and Stockholders' Equity $215,512  $241,571  $247,534  $205,947  $241,571  $246,549 
 
See accompanying notes to condensed consolidated financial statements.
 
 
3
 
 

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
AND COMPREHENSIVE INCOME
(Unaudited)
(Dollars in thousands, except share and per share data)

 Thirteen weeks ended  Thirteen weeks ended  Twenty-six weeks ended 
 March 31, 2012  April 2, 2011  June 30, 2012  July 2, 2011  June 30, 2012  July 2, 2011 
                  
Revenues:                  
Net retail sales $95,200  $94,159  $78,989  $80,391  $174,189  $174,550 
Commercial revenue  376   1,106   705   736   1,081   1,841 
Franchise fees  797   726   716   714   1,513   1,440 
Total revenues  96,373   95,991   80,410   81,841   176,783   177,831 
                        
Costs and expenses:                        
Cost of merchandise sold  57,466   58,225   51,704   51,926   109,170   110,151 
Selling, general and administrative  40,126   41,312   37,075   40,685   77,201   81,996 
Interest expense (income), net  (86)  103   (63)  (105)  (149)  (1)
Total costs and expenses  97,506   99,640   88,716   92,506   186,222   192,146 
                        
Loss before income taxes  (1,133)  (3,649)  (8,306)  (10,665)  (9,439)  (14,315)
Income tax benefit  (116)  (1,398)  (755)  (3,990)  (871)  (5,388)
Net loss $(1,017) $(2,251) $(7,551) $(6,675) $(8,568) $(8,927)
                        
Loss per common share:                        
Basic $(0.06) $(0.12) $(0.46) $(0.37) $(0.53) $(0.50)
Diluted $(0.06) $(0.12) $(0.46) $(0.37) $(0.53) $(0.50)
                        
Shares used in computing common per share amounts:Shares used in computing common per share amounts:     Shares used in computing common per share amounts:             
Basic  16,038,880   18,090,245   16,458,889   17,839,349   16,248,884   17,964,763 
Diluted  16,038,880   18,090,245   16,458,889   17,839,349   16,248,884   17,964,763 
                        
Comprehensive income $1,459  $106  $(8,944) $(6,653) $(7,485) $(6,547)
 
See accompanying notes to condensed consolidated financial statements.
 
 
4
 
 
BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(Dollars in thousands)
 
 Twenty-six weeks ended 
 Thirteen weeks ended  June 30, 2012  July 2, 2011 
 March 31, 2012  April 2, 2011       
Cash flows from operating activities:              
Net loss $(1,017) $(2,251) $(8,568) $(8,927)
Adjustments to reconcile net loss to net cash used in operating activities:                
Depreciation and amortization  5,362   6,524   10,636   12,730 
Stock-based compensation  2,013   2,389 
Deferred taxes  (83)  392   (740)  294 
Loss from investment in affiliate  475   -   475   - 
Excess tax benefit from share-based payments  -   (297)
Impairment of store assets  191   - 
Trade credit utilization  198   151 
Loss on disposal of property and equipment  78   119   352   310 
Stock-based compensation  1,121   1,255 
Trade credit utilization  88   - 
Change in assets and liabilities:                
Inventories  6,502   7,220   4,889   540 
Receivables  3,732   4,465   2,959   3,350 
Prepaid expenses and other assets  1,926   (873)  1,479   (4,078)
Accounts payable and accrued expenses  (23,257)  (20,433)  (21,677)  (11,824)
Lease related liabilities  (1,221)  (1,330)
Gift cards and customer deposits  (3,167)  (4,726)  (1,820)  (5,462)
Deferred revenue  79   82   149   37 
Lease related liabilities  (5,506)  (2,100)
Net cash used in operating activities  (9,382)  (9,556)  (14,970)  (12,887)
Cash flows from investing activities:                
Purchases of property and equipment, net  (3,518)  (2,229)
Purchases of property and equipment  (8,011)  (5,998)
Purchases of other assets and other intangible assets  (261)  (93)  (293)  (139)
Purchases of short term investments  -   (3,115)
Proceeds from sale or maturitiy of short term investments  2,647   2,076 
Investment in unconsolidated affiliate  (475)  -   (475)  - 
Net cash used in investing activities  (4,254)  (2,322)
Cash used in investing activities  (6,132)  (7,176)
Cash flows from financing activities:                
Exercise of employee stock options and employee stock purchases  -   56 
Excess tax benefit from share-based payments  -   297 
Purchases of Company's common stock  -   (2,464)  -   (5,073)
Exercise of employee stock options  -   3 
Net cash used in financing activities  -   (2,461)
Cash used in financing activities  -   (4,720)
Effect of exchange rates on cash  770   708   1,185   770 
Net decrease in cash and cash equivalents  (12,866)  (13,631)  (19,917)  (24,013)
Cash and cash equivalents, beginning of period  46,367   58,755   46,367   58,755 
Cash and cash equivalents, end of period $33,501  $45,124  $26,450  $34,742 
 
See accompanying notes to condensed consolidated financial statements.
 
 
5
 
 
Notes to Condensed Consolidated Financial Statements
 
1. Basis of Presentation
 
The condensed consolidated financial statements included herein are unaudited and have been prepared by Build-A-Bear Workshop, Inc. and its subsidiaries (collectively, the “Company”)Company) pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (SEC).  Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles (GAAP) have been condensed or omitted pursuant to such rules and regulations.  The condensed consolidated balance sheet of the Company as of December 31, 2011 was derived from the Company’s audited consolidated balance sheet as of that date.  All other condensed consolidated financial statements contained herein are unaudited and reflect all adjustments which are, in the opinion of management, necessary to summarize fairly the financial position of the Company and the results of the Company’s operations and cash flows for the periods presented.  All of these adjustments are of a normal recurring nature.  All significant intercompany balances and transactions have been eliminated in consolidation.  As a toy retailer, the Company’s sales are highest in the fourth quarter, followed by the first quarter.  The timing of holidays and school vacations can impact quarterly results.  Because of the seasonal nature of the Company’s operations, results of operations of any single reporting period should not be considered as indicative of results for a full year.  These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements for the fiscal year ended December 31, 2011 which were included in the Company’s annual report on Form 10-K filed with the SEC on March 15, 2012.

Certain reclassifications of prior year amounts have been made to conform to the current year presentation.

On January 1, 2012, the Company adopted new accounting guidance with regard to the presentation and disclosure of comprehensive income according to the provisions ofin accordance with Accounting Standards Update 2011-5 and 2011-12.  The adoption of this guidance impacted disclosureonly the presentation and presentationdisclosure of comprehensive income only.income.

2. Prepaid Expenses and Other Assets
 
Prepaid expenses and other current assets consist of the following (in thousands):
 
 
March 31,
2012
  
December 31,
2011
  
April 2,
2011
  
June 30,
2012
  
December 31,
2011
  
July 2,
2011
 
Prepaid rent $8,014  $7,745  $7,914  $8,038  $7,745  $8,016 
Prepaid income taxes  282   1,970   2,908   692   1,970   6,732 
Short-term investments  2,697   2,619   2,834   -   2,619   2,901 
Other  4,933   5,520   5,472   4,874   5,520   4,931 
 $15,926  $17,854  $19,128  $13,604  $17,854  $22,580 
 
3. Goodwill
 
Goodwill is accounted for in accordance with Financial Accounting Standards Board Accounting Standards Codification (ASC) Section 350-20 and is reported as a component of the Company’s retail segment.  The following table summarizes the changes in goodwill for the thirteentwenty-six weeks ended March 31,June 30, 2012 (in thousands):
 
Balance as of December 31, 2011 $32,306  $32,306 
Effect of foreign currency translation  1,117   337 
Balance as of March 31, 2012 $33,423 
Balance as of June 30, 2012 $32,643 
 
Goodwill is not subject to amortization and is tested for impairment annually or more frequently if events or changes in circumstances indicate that the asset might be impaired.  This testing requires comparison of carrying values to fair values, and when appropriate, the carrying value of impaired assets is reduced to fair value.  Goodwill will be tested for impairment no later than December 29, 2012.
 
 
6
 
 
4. Stock-based Compensation
 
The following table is a summary of the balances and activity for the Plans related to restricted stock and stock options for the thirteentwenty-six weeks ended March 31,June 30, 2012:
 
 
Restricted
Stock
  Options  
Restricted
Stock
  Options 
Outstanding, December 31, 2011  1,438,131   1,210,816   1,438,131    1,210,816 
Granted  253,608   228   274,088    228 
Vested  (733,810)   —   (744,672)    — 
Exercised  —   —   —   — 
Forfeited  (15,582)   (7,440)   (44,164)    (26,855)
Canceled or expired  —   —   —   — 
Outstanding, March 31, 2012  942,347   1,203,604 
Outstanding, June 30, 2012  923,383    1,184,189  
 
For the thirteen and twenty-six weeks ended March 31,June 30, 2012, selling, general and Apriladministrative expense includes $ 1.0 million and $2.1 million, respectively, of stock-based compensation expense.  For the thirteen and twenty-six weeks ended July 2, 2011, selling, general and administrative expenses includeexpense includes $1.1 million and $1.3$2.4 million, respectively, of stock-based compensation expense, respectively.expense.  As of March 31,June 30, 2012, there was $ 8.1$6.2 million of total unrecognized compensation expense related to nonvested restricted stock and option awards which is expected to be recognized over a weighted-average period of 1.91.6 years.

The total fair value of shares vested during the thirteentwenty-six weeks ended March 31,June 30, 2012 and AprilJuly 2, 2011 was $4.0 million and $1.9$2.0 million, respectively.
 
5. Earnings per Share
 
The Company uses the two-class method to compute basic and diluted earnings per common share.  In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in losses of the Company.  The following table sets forth the computation of basic and diluted loss per share (in thousands, except share and per share data):

 Thirteen weeks ended  Thirteen weeks ended  Twenty-six weeks ended 
 March 31, 2012  April 2, 2011  June 30, 2012  July 2, 2011  June 30, 2012  July 2, 2011 
                  
NUMERATOR:                    
Net loss before allocation of earnings to participating securities $(1,017) $(2,251) $(7,551) $(6,675) $(8,568) $(8,927)
Less: Earnings allocated to participating securities  -   -   -   -   -   - 
Net loss after allocation of earnings to participating securities $(1,017) $(2,251) $(7,551) $(6,675) $(8,568) $(8,927)
                        
DENOMINATOR:                        
Weighted average number of common shares outstanding - basic  16,038,880   18,090,245   16,458,889   17,839,349   16,248,884   17,964,763 
Dilutive effect of share-based awards:  -   -   -   -   -   - 
Weighted average number of common shares outstanding - dilutive  16,038,880   18,090,245   16,458,889   17,839,349   16,248,884   17,964,763 
Basic loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders: $(0.06) $(0.12) $(0.46) $(0.37) $(0.53) $(0.50)
Diluted loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders $(0.06) $(0.12) $(0.46) $(0.37) $(0.53) $(0.50)
 

Due to the net loss for the thirteen and twenty-six week periods ended March 31,June 30, 2012 and AprilJuly 2, 2011, the denominator for diluted earnings per common share is the same as the denominator for basic earnings per common share for those periods because the inclusion of stock options and unvested restricted shares would be anti-dilutive.
 
6. Comprehensive Income or Loss

The difference between comprehensive income or loss and net income or loss results from foreign currency translation adjustments on the balance sheets of subsidiaries whose functional currency is not the US Dollar.
 
 
7
 
 
7. Segment Information
 
The Company’s operations are conducted through three operating segments consisting of retail, commercial and international franchising.  The retail segment includes the operating activities of company-owned stores in the United States, Canada, the United Kingdom and Ireland and other retail delivery operations, including the Company’s web store, pop-up stores and non-traditional store locations such as baseball ballparks.  The commercial segment includes the Company’s transactions with other businesses, mainly comprised of licensing the Company’s intellectual properties for third party use and wholesale activities.  The international franchising segment includes the licensing activities of the Company’s franchise agreements with store locations in Europe, outside of the United Kingdom and Ireland, Asia, Australia, the Middle East, Africa, Mexico and South America.  The operating segments have discrete sources of revenue, different capital structures and different cost structures.  These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities.  Accordingly, the Company has determined that each of its operating segments represent one reportable segment.  The reportable segments follow the same accounting policies used for the Company’s consolidated financial statements.
 
Following is a summary of the financial information for the Company’s reportable segments (in thousands):
 
 Retail  Commercial  
International
Franchising
  Total  Retail  Commercial  
International
Franchising
  Total 
Thirteen weeks ended March 31, 2012            
Thirteen weeks ended June 30, 2012            
Net sales to external customers $95,200  $376  $797  $96,373  $78,989  $705  $716  $80,410 
Income (loss) before income taxes  (1,465)  (79)  411   (1,133)  (8,973)  314   353   (8,306)
Capital expenditures, net  3,764   -   15   3,779   4,492   -   33   4,525 
Depreciation and amortization  5,319   -   43   5,362   5,228   -   45   5,273 
Thirteen weeks ended April 2, 2011                
Thirteen weeks ended July 2, 2011                
Net sales to external customers $80,391  $736  $714  $81,841 
Income (loss) before income taxes  (11,435)  401   369   (10,665)
Capital expenditures, net  3,786   -   29   3,815 
Depreciation and amortization  6,136   -   70   6,206 
                
Twenty-six weeks ended June 30, 2012                
Net sales to external customers $174,189  $1,081  $1,513  $176,783 
Income (loss) before income taxes  (10,438)  235   764   (9,439)
Capital expenditures, net  8,257   -   47   8,304 
Depreciation and amortization  10,547   -   89   10,636 
Twenty-six weeks ended July 2, 2011                
Net sales to external customers $94,159  $1,106  $726  $95,991  $174,550  $1,841  $1,440  $177,831 
Income (loss) before income taxes  (4,384)  410   325   (3,649)  (15,820)  811   694   (14,315)
Capital expenditures, net  2,288   -   34   2,322   6,074   -   63   6,137 
Depreciation and amortization  6,468   -   56   6,524   12,604   -   126   12,730 
                                
Total Assets as of:                                
March 31, 2012 $203,491  $9,522  $2,499  $215,512 
April 2, 2011 $234,636  $10,153  $2,745  $247,534 
June 30, 2012 $193,660  $9,609  $2,678  $205,947 
July 2, 2011 $234,125  $9,566  $2,858  $246,549 
 
 
8
 
 
The Company’s reportable segments are primarily determined by the types of products and services that they offer.  Each reportable segment may operate in many geographic areas.  The Company allocates revenues to geographic areas based on the location of the customer or franchisee.  The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

 
North
America (1)
  
Europe (2)
  
Other (3)
  Total  
North
America (1)
  
Europe (2)
  
Other (3)
  Total 
Thirteen weeks ended March 31, 2012            
Thirteen weeks ended June 30, 2012            
Net sales to external customers $80,200  $15,710  $463  $96,373  $65,411  $14,575  $424  $80,410 
Property and equipment, net  63,364   11,407   -   74,771   62,672   10,846   -   73,518 
Thirteen weeks ended April 2, 2011                
Thirteen weeks ended July 2, 2011                
Net sales to external customers $79,274  $16,247  $470  $95,991  $67,406  $13,976  $459  $81,841 
Property and equipment, net  72,241   11,220   -   83,461   69,879   11,346   -   81,225 
                
Twenty-six weeks ended June 30, 2012                
Net sales to external customers $145,611  $30,285  $887  $176,783 
Property and equipment, net  62,672   10,846   -   73,518 
Twenty-six weeks ended July 2, 2011                
Net sales to external customers $146,679  $30,224  $929  $177,831 
Property and equipment, net  69,879   11,346   -   81,225 
 
For purposes of this table only:
(1)  North America includes the United States, Canada, Puerto Rico and franchise business in Mexico
(2)  Europe includes the United Kingdom, Ireland and franchise businesses in Europe
(3)  Other includes franchise businesses outside of the North America and Europe
 
8. Contingencies
In the normal course of business, the Company is subject to regular examination by various taxing authorities for years not closed by the statute of limitations, including an ongoing customs audit in the United Kingdom in which the Company is contesting audit findings.  The Company accrues a liability for this type of contingency when it believes that it is both probable that a liability has been incurred and that it can reasonably estimate the amount of the loss.  The Company believes that the ultimate outcome of these matters will not have a material adverse impact on the results of operation, liquidity or financial position of the Company. However, if one or more of these examinations has an unfavorable resolution, it is possible that the results of operation, liquidity or financial position of the Company could be materially affected in any particular period.
9. Subsequent Event
On July 26, 2012, the Company announced that it had amended its existing bank line of credit with U.S. Bank, National Association as of June 30, 2012.  The amendment decreased the minimum tangible net worth covenant as of the end of the second and third fiscal quarters of 2012.  Except for this change, the terms and conditions of the line of credit remain unchanged.  The Company does not currently have any outstanding borrowings under the line of credit and is currently in compliance with all of the covenants.  The current agreement expires on December 31, 2013.
 
9
 
 
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
The followingCautionary Notice Regarding Forward-Looking Statements
     This report includes statements of our expectations, intentions, plans and beliefs that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements relate to future events or our future financial performance in Management’s Discussion and Analysis of Financial Condition and Results of Operations containsOperations. We generally identify these statements by words or phrases such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,” “potential” or “continue,” the negative or any derivative of these terms and other comparable terminology.
     Without limiting the foregoing, all statements relating to our future sales and operating results, anticipated store locations and capital expenditures, future cash flows and share repurchases, and sources of funding are forward-looking statements and speak only as of the date of this report.  These forward-looking statements are based on numerous assumptions that involvewe believe are reasonable, but are subject to a wide range of uncertainties and business risks and uncertainties.  Our actual results may differ materially from the resultsthose discussed in these statements.  Among the factors that could cause actual results to differ materially are:
●general global economic conditions may continue to deteriorate, which could lead to disproportionately reduced consumer demand for our products, which represent relatively discretionary spending;
●customer traffic may decrease in the shopping malls where we are located, on which we depend to attract guests to our stores;
●we may be unable to generate interest in and demand for our interactive retail experience, or to identify and respond to consumer preferences in a timely fashion;
●our marketing and on-line initiatives may not be effective in generating sufficient levels of brand awareness and guest traffic; we may be unable to generate comparable store sales growth;
●we may be unable to effectively operate or manage the overall portfolio of our company-owned stores;
●we may be unable to renew or replace our store leases, or enter into leases for new stores on favorable terms or in favorable locations, or may violate the terms of our current leases;
●the availability and costs of our products could be adversely affected by risks associated with international manufacturing and trade, including foreign currency fluctuation;
●our products could become subject to recalls or product liability claims that could adversely impact our financial performance and harm our reputation among consumers;
●we are susceptible to disruption in our inventory flow due to our reliance on a few vendors;
●high petroleum products prices could increase our inventory transportation costs and adversely affect our profitability;
●we may not be able to operate our company-owned stores in the United Kingdom and Ireland profitably;
●we may be unable to effectively manage our international franchises or laws relating to those franchises may change;
●we may improperly obtain or be unable to adequately protect customer information in violation of privacy or security laws or customer expectations;
●we may suffer negative publicity or be sued due to violations of labor laws or unethical practices by manufacturers of our merchandise;
●we may suffer negative publicity or negative sales if the non-proprietary toy products we sell in our stores do not meet our quality or sales expectations;
●we may lose key personnel, be unable to hire qualified additional personnel, or experience turnover of our management team;
●we may be unable to operate our company-owned distribution center efficiently or our third-party distribution center providers may perform poorly;
●our market share could be adversely affected by a significant, or increased, number of competitors;
●we may fail to renew, register or otherwise protect our trademarks or other intellectual property;
●poor global economic conditions could have a material adverse effect on our liquidity and capital resources;
●we may have disputes with, or be sued by, third parties for infringement or misappropriation of their proprietary rights;
●fluctuations in our quarterly results of operations could cause the price of our common stock to substantially decline; and
●we may be unable to repurchase shares of our common stock at the times or in the amounts we currently anticipate or the results of the share repurchase program may not be as beneficial as we currently anticipate.
10
     When considering these forward-looking statements. These risksstatements, you should keep in mind the cautionary statements in this document and uncertainties include, without limitation, thosein our other Securities and Exchange Commission (SEC) filings, including the more detailed under the captiondiscussion of these factors, as well as other factors that could affect our results, contained in Item 1A. “Risk Factors” inof our annual reportAnnual Report on Form 10-K for the year ended December 31, 2011,2011.  These forward-looking statements speak only as filed withof the SEC, and the following: general global economic conditions may continue to deteriorate, which could lead to disproportionately reduced consumer demand for our products, which represent relatively discretionary spending; customer traffic may decrease in the shopping malls where we are located,date on which we depend to attract guests to our stores; we may be unable to generate interest in and demand for our interactive retail experience, or to identify and respond to consumer preferences in a timely fashion; our marketing and on-line initiatives may not be effective in generating sufficient levels of brand awareness and guest traffic; we may be unable to generate comparable store sales growth; we may be unable to effectively operate or manage the overall portfolio of our company-owned stores; we may be unable to renew or replace our store leases, or enter into leases for new stores on favorable terms or in favorable locations, or may violate the terms of our current leases; the availability and costs of our products could be adversely affected by risks associated with international manufacturing and trade, including foreign currency fluctuation; our products could become subject to recalls or product liability claims that could adversely impact our financial performance and harm our reputation among consumers; we are susceptible to disruption in our inventory flow due to our reliance on a few vendors; high petroleum products prices could increase our inventory transportation costs and adversely affect our profitability; we may not be able to operate our company-owned stores in the United Kingdom and Ireland profitably; we may be unable to effectively manage our international franchises or laws relating to those franchises may change; we may improperly obtain or be unable to adequately protect customer information in violation of privacy or security laws or customer expectations; we may suffer negative publicity or be sued due to violations of labor laws or unethical practices by manufacturers of our merchandise; we may suffer negative publicity or negative sales if the non-proprietary toy products we sell in our stores do not meet our quality or sales expectations; we may lose key personnel, be unable to hire qualified additional personnel, or experience turnover of our management team; we may be unable to operate our company-owned distribution center efficiently or our third-party distribution center providers may perform poorly; our market share could be adversely affected by a significant, or increased, number of competitors; we may fail to renew, register or otherwise protect our trademarks or other intellectual property; poor global economic conditions could have a material adverse effect on our liquidity and capital resources; we may have disputes with, or be sued by, third parties for infringement or misappropriation of their proprietary rights; fluctuations in our quarterly results of operations could cause the price of our common stock to substantially decline;such statements were made, and we may be unable to repurchase shares of our common stock at the times or in the amounts we currently anticipate or the results of the share repurchase program may not be as beneficial as we currently anticipate.  These risks, uncertainties and other factors may adversely affect our business, growth, financial condition or profitability, or subject us to potential liability, and cause our actual results, performance or achievements to be materially different from those expressed or implied by our forward-looking statements.  The Company undertakesundertake no obligation to publicly update or revise any forward-lookingthese statements whetherexcept as a result of new information, future events or otherwise.required by federal securities laws.

Overview
 
We are the leading, and only international, company providing a “make your own stuffed animal” interactive entertainment experience under the Build-A-Bear Workshop brand, in which our guests stuff, fluff, dress, accessorize and name their own teddy bears and other stuffed animals.  Our concept, which we developed primarily for mall-based retailing, capitalizes on what we believe is the relatively untapped demand for experience-based shopping as well as the widespread appeal of stuffed animals. The Build-A-Bear Workshop experience appeals to a broad range of age groups and demographics, including children, teens, their parents and grandparents.
 
As of March 31,June 30, 2012, we operated 290287 stores in the United States, Canada, and Puerto Rico, 58 stores in the United Kingdom and Ireland, and had 8284 franchised stores operating internationally under the Build-A-Bear Workshop brand.  We alsoIn addition to our stores, we market our products and build our brand through our website,websites, which simulatessimulate our interactive shopping experience, as well as five temporary pop-up locations and non-traditional store locations in three Major League Baseball®Baseball® parks, one zoo, one science center, an airport and a hospital.  Pop-upTemporary stores and seasonal locations, such as ballparks and zoos, are excluded from our store count.
 
We operate in three reportable segments (retail, commercial and international franchising) that share the same infrastructure, including management, systems, merchandising and marketing, and generate revenues as follows:
 
Company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom and Ireland, webstores, pop-ups and seasonal, event-based locations;
��
Transactions with other business partners, mainly comprised of licensing our intellectual property, including entertainment properties, for third-party use and wholesale product sales; and
●Company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom, and Ireland, all non-traditional store locations and e-commerce websites or “webstores”;
 
International stores operated under franchise agreements.
●Transactions with other business partners, mainly comprised of licensing our intellectual property, including entertainment properties, for third-party use and wholesale product sales; and

●International stores operated under franchise agreements.
 
10
Selected financial data attributable to each segment for the thirteen and twenty-six weeks ended March 31,June 30, 2012 and AprilJuly 2, 2011 are set forth in the notes to our condensed consolidated financial statements included elsewhere in this quarterly report on Form 10-Q.
 
We use comparable store sales as one of the performance measures for our business.  Comparable store sales percentage changes are based on net retail sales, excluding our webstores, pop-upwebstore and temporary, seasonal and event-based locations.  Stores are considered comparable beginning in their thirteenth full month of operation.  Stores with relocations or remodels that result in a significant change in square footage are excluded from the comparable stores sales calculation until the thirteenth full month of operation after the change.  The percentage change in comparable store sales for the periods presented below is as follows:
 
 Thirteen Weeks Ended  Thirteen Weeks Ended  Twenty-Six Weeks Ended 
 March 31, 2012  April 2, 2011  June 30, 2012  July 2, 2011  June 30, 2012  July 2, 2011 
                  
North America 3.6%  (9.3)%   (1.8)%  8.3%  1.1%  (2.0)%
Europe (10.1)%  (4.1)%   (1.3)%  1.3%  (6.0)%  (1.7)%
Consolidated 1.2%  (8.5)%   (1.7)%  7.1%  (0.1)%  (2.0)%
 
We believe the improvementchanges in comparable store sales for the periodperiods presented isare primarily attributable to the following factors:
 
In North America, we believe that the 2012 first quarter benefited from higher traffic due to an earlier Easter and the corresponding shift in school breaks;
●In North America, we believe that an earlier Easter and the corresponding shift in school breaks had a negative impact on the 2012 second quarter;
 
●
For the first twenty-six weeks of fiscal 2012, we increased average transaction value through higher redemption rates of our holiday gift cards and through a promotion in the United States with McDonald’s Happy Meals® in North America that drove awareness of our brand and brought traffic to our stores; and

We also increased both average transaction value and the number of transactions through higher redemption rates of our holiday gift cards and through a promotion with McDonald’s Happy Meals® in North America that drove awareness of our brand and brought traffic to our stores; and
●In the United Kingdom, we believe the negative economic conditions contributed to a continued decline in consumer sentiment and a corresponding decline in spending that negatively impacted our comparable store sales.
In the United Kingdom, we believe the negative economic conditions contributed to a continued decline in consumer sentiment and a corresponding decline in spending that negatively impacted our comparable store sales.
The Company is working to build on this positive trend in comparable store sales with the following key initiatives:
We are aggressively working to increase store traffic and the destination appeal of our stores by enhancing our experience with a new store design and we are working to increase productivity and profitability of our existing stores through strategic closures, primarily in multi-store markets where we expect to transfer a portion of the closed stores sales to remaining stores in the market, and relocation of select other stores with a reduction in square footage thereby increasing their performance;
We intend to increase shopping frequency by increasing new guest traffic to our stores by rebalancing our marketing message to include both product and brand, and by refreshing our loyalty program to increase retention; and
We are reinforcing Build-A-Bear Workshop as the destination for gifts, including the gift of experience with our gift cards.
Expansion and Growth Potential
Retail Stores
The table below sets forth the number of Build-A-Bear Workshop company-owned stores in the United States, Canada, the United Kingdom and Ireland for the periods presented:
  Thirteen Weeks Ended 
  March 31, 2012  April 2, 2011 
Beginning of period  346   344 
Opened  2   - 
Closed  -   (2)
End of period  348   342 
 
 
11
 
 
In fiscal 2011,  The Company is working improve comparable store sales with the following key initiatives:
●We are aggressively working to increase store traffic and the destination appeal of our stores by enhancing our experience with a new store design and we are working to increase productivity and profitability of our existing stores through strategic closures, primarily in multi-store markets where we expect to transfer a portion of the closed stores sales to remaining stores in the market, and relocation of select other stores with a reduction in square footage thereby increasing their performance;
●We intend to increase shopping frequency by increasing new guest traffic to our stores by rebalancing our marketing message to include both product and brand, and by refreshing our loyalty program to increase retention; and
●We are reinforcing Build-A-Bear Workshop as a top destination for gifts, including the gift of experience with our gift cards.
Stores
Company-owned:
As of June 30, 2012, we opened threeoperated 285 traditional stores and 11 non-traditional stores (such as ballparks, zoo, airport, hospital and temporary stores) in United States, Canada and Puerto Rico (collectively, North America) and 58 traditional stores in the United Kingdom and Ireland (collectively, Europe).  The table below sets forth the number of Build-A-Bear Workshop company-owned stores for the periods presented:
  2012 
  Twenty-Six Weeks Ended June 30, 2012  Fifty-two Weeks ended December 29, 2012 - Projected 
  
December 31, 2011
  Opened  Closed  
June 30, 2012
  
December 31, 2011
  Opened  Closed  
December 29, 2012
 
North America                        
Traditional  287   1   (3)  285   287   2   (6)  283 
Non-traditional  11   1   (1)  11   11   1   (4)  8 
   298   2   (4)  296   298   3   (10)  291 
                                 
Europe  58   -   -   58   58   2   -   60 
Total  356   2   (4)  354   356   5   (10)  351 
   2011 
  Twenty-Six Weeks Ended July 2, 2011  Fifty-two Weeks Ended December 31, 2011 
  
January 1, 2011
  Opened  Closed  
July 2, 2011
  
January 1, 2011
  Opened  Closed  
December 31, 2011
 
North America                                
Traditional  290   -   (2)  288   290   2   (5)  287 
Non-traditional  15   1   (3)  13   15   2   (6)  11 
   305   1   (5)  301   305   4   (11)  298 
                                 
Europe  54   -   (1)  53   54   5   (1)  58 
Total  359   1   (6)  354   359   9   (12)  356 
Our long term store real estate goal is to bring our stores back to best in class productivity and profitability.  Today we believe that the optimal number of Build-A-Bear Workshop stores in North America is between 225 to 250 and five in the United Kingdom.  In fiscal 2012, we anticipate opening four to six Build-A-Bear Workshop stores and closing 15 to 20 stores, in accordance with natural lease events such as expirations and lease termination options.  We will also relocate and downsize ten to fifteen stores within existing malls which will lead to higher productivity metrics in these locations.  We believe there is a market potential for approximately 300 to 325 Build-A-Bear Workshop stores in the United States, Puerto Rico and Canada and 70 stores in the United Kingdom and Ireland.
Non-Traditional Store Locations
In fiscal 2004, we began offering merchandise in seasonal, event-based locations such as Major League Baseball® ballparks.Ireland for a total of 295 to 320 stores.  We expect to expand our future presence at select seasonal, event-based locations contingent on their availability andreach this level within the financial terms associatednext three to five years with the venue.  Asmajority of March 31,the store closures coming in North America in fiscal 2013 and 2014.

Integral to the success of this strategy is the opening of our new store design which gives certain stores flagship status and maximizes productivity in the market.  The new design merges Build-A-Bear Workshop’s iconic hands-on bear-making process with the power of technology to provide a new, highly interactive experience for our guests.  In fiscal 2012, we hadplan to open six of these stores beginning in September; one will be a totalnew store and five stores will be remodels of three ballpark locations,existing locations.  This new store will replace another store in the same market that is scheduled to close later in 2012.  Successful aspects of the new design will be expanded and leveraged across future relocations and remodels as part of our market optimization plan.  In 2012, we have also opened one traditional store eachand one non-traditional store in North America.  The traditional store is a reopening in a zoo, a science center,mall that had been closed since 2010 due to flooding.  We will open two more traditional stores in the UK in the second half of 2012.
We have been aggressively renegotiating rents and executing short term extensions to line up lease dates within markets as part of an airport and a hospital.  Seasonal locations, such as ballparks and zoos are excluded fromoverall strategic plan to optimize our store count.locations and market positioning.  As part of this strategy, we will continue to close underperforming stores in conjunction with natural lease expirations and kick out clauses, primarily in multi-store markets.  In 2010,these markets, we opened our first pop-up stores.  Pop-upcurrently expect to maintain 20% to 30% of the sales from closing stores are temporaryby transferring customers to other locations that generally have lease terms of six to eighteen monthsin the same market.  In fiscal 2011, we closed 12 stores, and are excluded from ourin fiscal 2012, we anticipate closing ten stores, including non-traditional store count.  These locations are intended to capitalize on short-term opportunities in specific locations.  As a result, at the end of March 31,fiscal 2012, five pop-upwe anticipate that we will have 343 traditional stores, were open.283 in North America and 60 in Europe and eight non-traditional stores.  In in the first half of 2013, we currently plan to close an additional 15 traditional stores in North America.
12
 
International Franchise RevenueLocations:
 
Our first franchised location opened in November 2003.  The number of international, franchised stores for the periods presented below can be summarized as follows:
 
  Twenty-Six Weeks Ended 
  June 30, 2012  July 2, 2011 
Beginning of period  79   63 
Opened  6   10 
Closed  (1)  (3)
End of period  84   70 
  Thirteen Weeks Ended 
  March 31, 2012  April 2, 2011 
Beginning of period  79   63 
Opened  4   2 
Closed  (1)  (2)
End of period  82   63 

As of March 31,June 30, 2012, we had master franchise agreements, which typically grant franchise rights for a particular country or countries, covering an aggregate of 16 countries.  In the ordinary course of business, we anticipate signing additional master franchise agreements in the future and terminating other such agreements.  We expect our current and future franchisees to open ten to twelve stores in fiscal 2012, net of closures.  We believe there is a market potential for approximately 300 franchised stores outside of the United States, Canada, Puerto Rico, the United Kingdom and Ireland.
 
12
Results of Operations
 
The following table sets forth, for the periods indicated, selected statement of operationincome data expressed as a percentage of total revenues, except where otherwise indicated.  Percentages will not total due to cost of merchandise sold being expressed as a percentage of net retail sales and commercial revenue and immaterial rounding:indicated:
BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

  Thirteen weeks ended  Twenty-six weeks ended 
  
June 30,
2012
  
July 2,
2011
  
June 30,
2012
  
July 2,
2011
 
 Revenues:            
 Net retail sales  98.2%  98.2%  98.5%  98.2%
 Commercial revenue  0.9   0.9   0.6   1.0 
 Franchise fees  0.9   0.9   0.9   0.8 
 Total revenues  100.0   100.0   100.0   100.0 
                 
 Costs and expenses:                
 Cost of merchandise sold (1)
  64.9   64.0   62.3   62.4 
 Selling, general and administrative  46.1   49.7   43.7   46.1 
 Interest expense (income), net  (0.1)  (0.1)  (0.1)  (0.0)
 Total costs and expenses  110.3   113.0   105.3   108.0 
                 
 Income (loss) before income taxes  (10.3)  (13.0)  (5.3)  (8.0)
 Income tax (benefit) expense  (0.9)  (4.9)  (0.5)  (3.0)
 Net income (loss)  (9.4)%  (8.2)%  (4.8)%  (5.0)%
                 
                 
 Retail Gross Margin % (2)
  35.0%  35.8%  37.7%  37.4%
 
 Thirteen weeks ended
 
March 31,
2012
 
April 2,
2011
Revenues:   
Net retail sales98.8% 98.1%
Commercial revenue0.4 1.2
Franchise fees0.8 0.8
Total revenues100.0 100.0
    
Costs and expenses:   
Cost of merchandise sold (1)
60.1 61.1
Selling, general and administrative41.6 43.0
Interest expense (income), net(0.1) 0.1
Total costs and expenses101.2 103.8
    
Loss before income taxes(1.2) (3.8)
Income tax benefit(0.1) (1.5)
Net loss(1.1) (2.3)
    
Retail gross margin % (2)
39.9% 38.8%
(1)Cost of merchandise sold is expressed as a percentage of net retail sales and commercial revenue.

(2)Retail gross margin represents net retail sales less cost of retail merchandise sold, which excludes cost of wholesale merchandise sold.  Retail gross margin was $38.0$27.7 million and $36.6$65.7 million for the thirteen and twenty-six weeks ended March 31,June 30, 2012, respectively, and April$28.8 million and $65.4 million for the thirteen and twenty-six weeks ended July 2, 2011, respectively.  Retail gross margin percentage represents retail gross margin divided by net retail sales.

Thirteen weeks ended March 31,June 30, 2012 compared to thirteen weeks ended AprilJuly 2, 2011
 
Total revenues. Total revenues were $96.4$80.4 million for the thirteen weeks ended March 31,June 30, 2012 as compared to $96.0$81.8 million for the thirteen weeks ended AprilJuly 2, 2011, an increasea decrease of $0.4$1.4 million, or 0.4%1.7%.  Net retail sales were $95.2$79.0 million for the thirteen weeks ended March 31,June 30, 2012 as compared to $94.2$80.4 million for the thirteen weeks ended AprilJuly 2, 2011, an increasea decrease of $1.0$1.4 million, or 1.1%1.7%.  The increase in net retail salesThis decrease was primarily attributable to a $1.3 million from new stores, a $1.1 million increasedecrease in comparable store sales and $0.3a $1.2 million decline in e-commerce sales.  These increases weresales from non-comparable store locations, primarily closures and relocations.  This was partially offset by a $1.1$1.5 million decreaseincrease in sales from new stores and a $0.2 million increase in sales from pop-up and other non-store locations and $0.4 million negativelocations.  Other changes in net retail sales, which included the impact of foreign currency, translation.
We believe the improvement in comparable store sales for the period presented is primarily attributable to the following factors:
In North America, we believe that the 2012 first quarter benefited from higher traffic due to an earlier Easter and the corresponding shift in school breaks;
We also increased both average transaction value and the number of transactions through higher redemption rates of our holiday gift cards and through a promotion with McDonald’s Happy Meals® in North America that drove awareness of our brand and brought traffic to our stores; and
In the United Kingdom, we believe the negative economic conditions contributed to a continued decline in consumer sentiment and a corresponding decline in spending that negatively impacted our comparable store sales.
Commercial revenue decreased to $0.4 million for the thirteen weeks ended March 31, 2012 from $1.1 million for the thirteen weeks ended April 2, 2011, a decrease of $0.7totaled $0.6 million.  This decrease was primarily related to an overall decrease in licensing activity.  Revenue from international franchise fees was $0.8 million and $0.7 million for the thirteen weeks ended March 31, 2012 and April 2, 2011, respectively.
 
 
13
 
We believe the decrease in comparable store sales was attributed primarily to the following factors:
●In North America, we believe that an earlier Easter and the corresponding shift in school breaks had a negative impact on the 2012 second quarter;
●
In the 2012 second quarter, we increased average transaction value through higher redemption rates of our holiday gift cards and through a promotion in the United States with McDonald’s Happy Meals® in North America that drove awareness of our brand and brought traffic to our stores; and
●In the United Kingdom, we believe the negative economic conditions contributed to a continued decline in consumer sentiment and a corresponding decline in spending that negatively impacted our comparable store sales.
Commercial revenue was $0.7 million for the thirteen weeks ended June 30, 2012 and July 2, 2011.  Revenue from franchise fees was also $0.7 million for the thirteen weeks ended June 30, 2012 and July 2, 2011.
 
Gross margin. Total gross margin was $38.1$28.0 million for the thirteen weeks ended March 31,June 30, 2012, as compared to $37.0$29.2 million for the thirteen weeks ended AprilJuly 2, 2011, an increasea decrease of $1.1$1.2 million, or 2.9%4.1%.  Retail gross margin increased to $38.0was $27.7 million for the thirteen weeks ended March 31,June 30, 2012 from $36.6compared to $28.8 million for the thirteen weeks ended AprilJuly 2, 2011, an increasea decrease of $1.4$1.1 million, or 3.9%.  As a percentage of net retail sales, retail gross margin was 39.9%decreased to 35.0% for the thirteen weeks ended March 31,June 30, 2012 as compared to 38.8%from 35.8% for the thirteen weeks ended March 31, 2012, an increase of 110July 2, 2011.  This 80 basis points as a percentage of net retail sales (bps).  Our retail gross margin improvement decrease was primarily driven byattributable to 130 bps decline in merchandise margin, resulting primarily from promotional activity to sell through the benefitinventory of our cost savings initiatives which resulted in 110certain seasonal product and 30 bps of improvementdeleverage on fixed occupancy costs.  The declines were partially offset by improvements of 40 bps in warehousing and distribution and 40 bps in packaging warehousing and distribution.  These savings, combined with leverage of fixed occupancy costs, more than offset the 70 bps increase in product costs during the quarter.other buying.
 
Selling, general and administrative.  Selling, general and administrative expenses were $40.1$37.1 million for the thirteen weeks ended March 31,June 30, 2012 as compared to $41.3$40.7 million for the thirteen weeks ended AprilJuly 2, 2011, a decrease of $1.2$3.6 million, or 2.9%8.9%.  As a percentage of total revenues, selling, general and administrative expenses were 41.6%decreased to 46.1% for the thirteen weeks ended March 31,June 30, 2012 as compared to 43.0%49.7% for the thirteen weeks ended AprilJuly 2, 2011, a decrease of 140360 bps.  The dollar decrease was primarily attributable to savings inlower store payroll costs and other store expenses as result ofoperational cost savings resulting from our cost reduction efforts.  The 2011 first quarter included consulting costs of $1.5 million associated with that project.  These decreases wereefforts, partially offset by increasedhigher incentive compensation duecompensation.  Advertising expenses also decreased in the quarter as the majority of the expenditures for Easter shifted to improved performancethe first quarter in 2012.  The 2011 second quarter included $1.5 million in consulting costs related to the cost reduction project.  Excluding these costs, selling, general and non-recurring costs associated with our investment in Ridemakerz.  The decreaseadministrative expenses as a percent of revenue wasdecreased 180 bps, primarily due to the decreased costs and improved leverage on increased revenue.overall decrease in expenses.
 
Interest expense (income), net. Interest income, net of interest expense, was $86,000$63,000 for the thirteen weeks ended March 31, 2012.  Interest expense, net of interest income, was $103,000June 30, 2012 as compared to $105,000 for the thirteen weeks ended AprilJuly 2, 2011.  The decrease in interest expense was primarily attributable to interest incurred in the first quarter of 2011 related to a sales and use tax audit.
 
Provision for income taxestaxes. . The income tax benefit was $0.1$0.8 million for the thirteen weeks ended March 31,June 30, 2012 as compared to $1.4the income tax benefit of $4.0 million for the thirteen weeks ended AprilJuly 2, 2011.  The effective tax rate was 10.2%9.1% for the thirteen weeks ended March 31,June 30, 2012 compared to 38.3%37.4% for the thirteen weeks ended AprilJuly 2, 2011.  The decrease in the effective tax rate was primarily attributable to the fluctuation in the valuation allowance recorded in the 2012 second quarter on the US deferred tax assets.

Twenty-six weeks ended June 30, 2012 compared to twenty-six weeks ended July 2, 2011
Total revenues. Total revenues were $176.8 million for the twenty-six weeks ended June 30, 2012 compared to $177.8 million for the twenty-six weeks ended July 2, 2011.  Net retail sales were $174.2 million for the twenty-six weeks ended June 30, 2012 compared to $174.6 million for the twenty-six weeks ended July 2, 2011, a decrease of $0.4 million, or 0.2%.  This decrease was primarily attributable to a $1.1 million decline in sales from non-comparable store locations, primarily closures and relocations, a $0.8 million decrease in sales from pop-up and other non-store locations and a $0.2 million decrease in comparable store sales.  These were partially offset by a $2.8 million increase in sales from new stores.  Other changes in net retail sales, which included the impact of foreign currency, totaled $1.1 million.
We believe our comparable store sales were impacted by the following factors:
●
For the first twenty-six weeks of fiscal 2012, we increased average transaction value through higher redemption rates of our holiday gift cards and through a promotion in the United States with McDonald’s Happy Meals® in North America that drove awareness of our brand and brought traffic to our stores; and
●In the United Kingdom, we believe the negative economic conditions contributed to a continued decline in consumer sentiment and a corresponding decline in spending that negatively impacted our comparable store sales.
Commercial revenue was $1.1 million for the twenty-six weeks ended June 30, 2012 compared to $1.8 million for the twenty-six weeks ended July 2, 2011.  This decrease of $0.8 million was primarily due to an overall decrease in licensing activity in fiscal 2012.  Revenue from franchise fees increased to $1.5 million for the twenty-six weeks ended June 30, 2012 from $1.4 million for the twenty-six weeks ended July 2, 2011, an increase of $0.1 million.
Gross margin. Total gross margin decreased to $66.1 million for the twenty-six weeks ended June 30, 2012 from $66.2 million for the twenty-six weeks ended July 2, 2011, a decrease of $0.1 million, or 0.2%.  Retail gross margin increased to $65.7 million for the twenty-six weeks ended June 30, 2012 from $65.4 million for the twenty-six weeks ended July 2, 2011, an increase of $0.3 million, or 0.5%.  As a percentage of net retail sales, retail gross margin increased to 37.7% for the twenty-six weeks ended June 30, 2012 from 37.4% for the twenty-six weeks ended July 2, 2011.  This 30 bps increase resulted primarily from a 50 bps improvement in warehousing and distribution, a 40 bps improvement resulting from reduced packaging and other buying costs and in 20 bps increase in leverage occupancy costs partially offset by a decrease in merchandise margin resulting primarily from increased promotional activity and higher product costs.
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Selling, general and administrative. Selling, general and administrative expenses were $77.2 million for the twenty-six weeks ended June 30, 2012 as compared to $82.0 million for the twenty-six weeks ended July 2, 2011, a decrease of $4.8 million, or 5.8%.  As a percentage of total revenues, selling, general and administrative expenses decreased to 43.7% for the twenty-six weeks ended June 30, 2012 as compared to 46.1% for the twenty-six weeks ended July 2, 2011, a decrease of 240 bps.  The dollar decrease was primarily attributable to lower store payroll costs and other operational cost savings resulting from our cost reduction efforts, partially offset by increased incentive compensation.  Advertising expenses also decreased in the first half of 2012 as the timing of expenditures will be more heavily weighted in the fourth quarter in 2012.  The first half of 2011 included $3.0 million in consulting costs related to the cost reduction project.  Excluding these costs, selling, general and administrative expenses as a percent of revenue decreased 70 bps, primarily due to the overall decrease in expenses. 
Interest expense (income), net. Interest income, net of interest expense, was $149,000 for the twenty-six weeks ended June 30, 2012 as compared to $1,000 for the twenty-six weeks ended July 2, 2011.  The first half of 2011 was negatively impacted by interest costs related to a sales and use tax audit.
Provision for income taxes. The income tax benefit was $0.9 million for the twenty-six weeks ended June 30, 2012 as compared to the income tax benefit of $5.4 million for the twenty-six weeks ended July 2, 2011.  The effective tax rate was 9.2% for the twenty-six weeks ended June 30, 2012 compared to 37.6% for the twenty-six weeks ended July 2, 2011.  The decrease in the effective tax rate was primarily attributable to the fluctuation in the valuation allowance recorded in the first twenty-six weeks of 2012 on the US deferred tax assets.
Seasonality and Quarterly Results
 
Our operating results for one period may not be indicative of results for other periods, and may fluctuate significantly because of a variety of factors, including:including, but not limited to: (1) changes in general economic conditions and consumer spending patterns; (2) increases or decreases in our comparable store sales; (3) fluctuations in the profitability of our stores; (4) changes in foreign currency exchange rates; (5) the timing and frequency of our marketing initiatives, including national media appearances and other public relations events; (6) the timing of our store openings and closings and related expenses; (7) changes in consumer preferences; (8) the effectiveness of our inventory management; (9) the actions of our competitors or mall anchors and co-tenants; (10) seasonal shopping patterns and holiday and vacation schedules; and (11) weather conditions.

The timing of new store openings, closures and remodels may result in fluctuations in quarterly results as a result of the revenues and expenses associated with each new store location.  We typically incur most preopening costs for a new store in the three months immediately preceding the store’s opening.  We expect our growth, operating resultsExpenses related to store closings are typically incurred in stages:  when the decision is made to close the store, when the closure is communicated to store associates and profitability to depend in some degree on our ability to increase our numberat the time of stores.closure.
 
As a toy retailer, our sales are highest in our fourth quarter, followed by the first quarter.  The timing of holidays and school vacations can impact our quarterly results.  Our European-based stores have historically been more heavily weighted in the fourth quarter as compared to our North American stores.  We cannot assure youensure that this will continue to be the case.  In addition, for accounting purposes, the quarters of each fiscal year consist of 13 weeks, although we will have a 14-week quarter approximately once every six years.  The 2008 fiscal fourth quarter had 14 weeks.
 
Liquidity and Capital Resources
 
Our cash requirements are primarily for the opening of new stores, relocation of existing stores, information systems, including Web site enhancements and maintenance and working capital. Over the past several years,Historically, we have metbeen able to meet these requirements through capital generated from cash flow provided by operations.  WeIn the past, we have accessalso generated capital from the sale and issuance of our securities to additional cashprivate investors and through our initial public offering, and our revolving line of credit that has been in place since 2000.credit.
 
Operating Activities. Cash used in operating activities was $9.4$15.0 million for the thirteentwenty-six weeks ended March 31,June 30, 2012 as compared with cash used in operating activities of $9.6$12.9 million for the thirteentwenty-six weeks ended AprilJuly 2, 2011, an increase of $2.1 million.  Generally, changes in cash from operating activities are driven by changes in net income or loss and changes in operating assets and liabilities.  In 2012, the use of cash resulting from the change in operating assets and liabilities decreased as compared to the year ago period, driven primarily by decreases and accounts payable and accrued expenses, partially offset by decreases in inventory.  In 2011, the use of cash was driven primarily by decreases in accounts payable and accrued expenses and increases in receivables, partially offset by decreases in inventory.
Investing Activities. Cash used in investing activities was $6.1 million for the twenty-six weeks ended June 30, 2012 as compared to $7.2 million for the twenty-six weeks ended July 2, 2011, a decrease of $0.2$1.0 million.  This decrease of cashCash used in operatinginvesting activities overduring the year ago period wastwenty-six weeks ended June 30, 2012 primarily duerelated to construction costs for new and remodeled stores, investments in central office information technology systems and the timingacquisition of payments for inventory, advertising purchasestrademarks and cash paid for sales tax,other intellectual property, offset by the maturity of short-term investments.  Cash used in investing activities during the twenty-six weeks ended July 2, 2011 primarily related to investments in central office information technology systems and new store construction costs as well as the impactpurchase of ashort term investments, net loss of $1.0 million in the thirteen weeks ended March 31, 2012 as compared to $2.3 million in the thirteen weeks ended April 2, 2011.maturities.
 
 
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Investing Activities. Cash used in investing activities was $4.3 million for the thirteen weeks ended March 31, 2012 as compared to $2.3 million for the thirteen weeks ended April 2, 2011.  Cash used in investing activities during the thirteen weeks ended March 31, 2012 primarily relates to store construction and maintenance and upgrades and purchases of central office information technology systems and equipment.  Cash used in investing activities during the thirteen weeks ended April 2, 2011 primarily relates to upgrades and purchases of central office information technology systems and equipment.
Financing ActivitiesActivities.. There were no cash flows from financing activities in the thirteen weeks ended March 31, 2012. Cash flows used in financing activities of $2.5 million forwas $-0- in the thirteentwenty-six weeks ended AprilJune 30, 2012 and $4.7 million in the twenty-six weeks ended July 2, 2011, which consisted primarily of cash spentused for the repurchaserepurchases of the Company’s common stock.  No borrowings were made under our line of credit in either the thirteentwenty-six weeks ended March 31,June 30, 2012 or AprilJuly 2, 2011.
 
Capital Resources. As of March 31,June 30, 2012, we had a consolidated cash balance of $33.5$26.5 million, over 50%the majority of which was domiciledheld outside of the United States.  We also have a line of credit, which we can use to finance capital expenditures and working capital needs throughout the year.  The credit agreement is with U.S. Bank, National Association and was amended effective December 31, 2011.  June 30, 2012 to decrease the minimum tangible net worth covenant as of the end of the second and third fiscal quarters of 2012.  Except for this change, the terms and conditions of the line of credit remain unchanged.

The bank line continues to provide availability of $40 million for the first half of the fiscal year and a seasonal overline of $50 million.  The seasonal overline is in effect from July 1 to December 31 each year.  Borrowings under the credit agreement are secured by our assets and a pledge of 65% of our ownership interest in our foreign subsidiaries.  The credit agreement expires on December 31, 2013 and contains various restrictions on indebtedness, liens, guarantees, redemptions, mergers, acquisitions or sale of assets, loans, transactions with affiliates and investments.  It also prohibits us from declaring dividends without the bank’s prior consent, unless such payment of dividends would not violate any terms of the credit agreement.  We are also prohibited from repurchasing shares of our common stock unless such repurchase of shares would not violate any terms of the credit agreement; we may not use the proceeds of the line of credit to repurchase shares.  Borrowings bear interest at LIBOR plus 1.8%.  Financial covenants include maintaining a minimum tangible net worth, maintaining a minimum fixed charge coverage ratio (as defined in the credit agreement) and not exceeding a maximum funded debt to earnings before interest, depreciation and amortization ratio.  As of March 31,June 30, 2012: (i) we were in compliance with these covenants; (ii) there were no borrowings under our line of credit; (iii) there was a standby letter of credit of approximately $1.1 million outstanding under the credit agreement; and (iv) there was approximately $38.9 million available for borrowing under the line of credit.
 
Most of our retail stores are located within shopping malls and all are operated under leases classified as operating leases.  Our leases in North America typically have a ten-year term and contain provisions for base rent plus percentage rent based on defined sales levels.  Many of the leases contain a provision whereby either we or the landlord may terminate the lease after a certain time, typically in the third to fourth year of the lease, if a certain minimum sales volume is not achieved. In addition, some of these leases contain various restrictions relating to change of control of our company.  Our leases also subject us to risks relating to compliance with changing mall rules and the exercise of discretion by our landlords on various matters, including rights of termination in some cases.
 
Our leases in the U.K. and Ireland typically have terms of 10 to 15 years and generally contain a provision whereby every fifth year the rental rate can be adjusted upwards to reflect the current market rates.  The leases typically provide the lessee with the first right for renewal at the end of the lease.  We may also be required to make deposits and rent guarantees to secure new leases as we expand.relocate existing stores and open new stores.  Real estate taxes also change according to government time schedules to reflect current market rental rates for the locations we lease.  Rents are charged quarterly and paid in advance.
 
In fiscal 2012, we expect to spend a total of $20 to $25$23 million on capital expenditures.  Capital spending through the thirteentwenty-six weeks ended March 31,June 30, 2012 totaled $3.8$8.3 million, on track with our full year plans.  Capital spending in fiscal 2012 is primarily for the remodeling of approximately 15 stores and opening of five new stores, with six of these stores in our new design and the continued installation and upgrades of central office information technology systems, the opening of four to six new stores and the relocation or remodeling of 15 to 20 stores, including six stores in our new design.systems.
 
We believe that cash generated from operations and available borrowings under our credit agreement will be sufficient to fund our working capital and other cash flow requirements for the near future.  Our credit agreement expires on December 31, 2013.

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On February 20, 2007, we announced that our board of directors had authorized a $25 million share repurchase program of our outstanding common stock.  On March 10, 2008, we announced an expansion of our share repurchase program to $50 million.  On February 23, 2012, we announced that our share repurchase program had been extended to March 31, 2013.  We currently intend to purchase up to an aggregate of $50 million of our common stock in the open market (including through 10b5-1 plans), through privately negotiated transactions or through an accelerated repurchase transaction.  The primary source of funding for the program is expected to be cash on hand.  The timing and amount of share repurchases, if any, will depend on price, market conditions, applicable regulatory requirements, and other factors.  The program does not require us to repurchase any specific number of shares and may be modified, suspended or terminated at any time without prior notice.  Shares repurchased under the program will beare subsequently retired.  As of May 8,August 6, 2012, approximately 5.5 million shares at an average price of $7.47 per share have been repurchased under this program for an aggregate amount of $41.3 million, leaving $8.7 million of availability under the program.
 
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Off-Balance Sheet Arrangements

We hold a minority interest in Ridemakerz, which is accounted for under the equity method.  In 2006, we granted a put option to a group of investors for 1.25 million common units at an exercise price of $0.50 per unit.  As previously disclosed in our annual report on Form 10-K as filed with the SEC on March 15, 2012, the put option on all 1.25 million shares was exercised on February 13, 2012.  As of March 31,June 30, 2012, the book value of our investment in Ridemakerz had been reduced to zero.  We still retain an ownership interest of approximately 17%25%.  Under the current agreements, we may, at our option, own up to approximately 24%33% of fully diluted equity in Ridemakerz.  We have no material remaining obligations under the current agreements related to our interest in Ridemakerz.

Inflation
We do not believe that inflation has had a material adverse impact on our business or operating results during the periods presented.  We cannot provide assurance, however, that our business will not be affected by inflation in the future.
 
Critical Accounting Estimates
 
The preparation of financial statements in conformity with U.S. GAAP requires the appropriate application of certain accounting policies, which require us to make estimates and assumptions about future events and their impact on amounts reported in our financial statements and related notes. Since future events and their impact cannot be determined with certainty, the actual results will inevitably differ from our estimates.  Such differences could be material to the financial statements.
 
We believe the application of accounting policies, and the estimates inherently required therein, are reasonable. These accounting policies and estimates, including those related to inventory, long-lived assets, goodwill and revenue recognition, and income taxes, are reevaluated on an ongoing basis, and adjustments are made when facts and circumstances dictate a change. Historically, we have found our application of accounting policies to be appropriate, and actual results have not differed materially from those determined using necessary estimates.
 
Our critical accounting policies and estimates are discussed in and should be read in conjunction with our annual report on Form 10-K, as filed with the Securities and Exchange CommissionSEC on March 15, 2012, which includes audited consolidated financial statements for our 2011, 2010 and 2009 fiscal years.  There have been no material changes to the critical accounting estimates disclosed in the 2011 Form 10-K, except as follows:
 
In February 2012, we refreshed our Stuff Fur Stuff program. Changes included earlier point expiration and more frequent awards in North America.  We also introduced reward certificates in the United Kingdom.  These changes added additional elements to the estimate, but the calculation will continue to use similar inputs and historical data to those described in the Form 10-K.  While these changes did not have a material net impact to the reserve in the current period, any one of the new or changed elements could have a material effect in future periods.  We will continue to evaluate point accumulation and redemption patterns as trends develop over time.
 
Recent Accounting Pronouncements
 
There are no new accounting pronouncements for which adoption is expected to have a material effect on the Company’s financial statements in future accounting periods.
 
Item 3. Quantitative and Qualitative Disclosures About Market Risk.
 
Our market risks relate primarily to changes in interest rates, and we bear this risk in two specific ways.  First, our revolving credit facility carries a variable interest rate that is tied to market indices and, therefore, our results of operations and our cash flows can be impacted by changes in interest rates.  Outstanding balances under our credit facility bear interest at LIBOR plus 1.8%.  We had no borrowings outstanding during the first half of fiscal 2012 first quarter.2012.  Accordingly, a 100 basis point change in interest rates would result in no material change to our annual interest expense.  The second component of interest rate risk involves the short term investment of excess cash in short term, investment grade interest-bearing securities.  These investments are considered to be cash equivalents or short-term investments, based on their original maturity and are shown that wayclassified accordingly on our balance sheet. If there are changes in interest rates, those changes would affect the investment income we earn on these investments and, therefore, impact our cash flows and results of operations.
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We conduct operations in various countries, which expose us to changes in foreign exchange rates.  The financial results of our foreign subsidiaries and franchisees may be materially impacted by exposure to fluctuating exchange rates.  Reported sales, costs and expenses at our foreign subsidiaries, when translated into U.S. dollars for financial reporting purposes, can fluctuate due to exchange rate movement.  While exchange rate fluctuations can have a material impact on reported revenues, costs and expenses, and earnings, this impact is principally the result of the translation effect and does not materially impact our short-term cash flows.
 
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Although we enter into a significant amount of purchase obligations outside of the U.S., these obligations are settled primarily in U.S. dollars and, therefore, we believe we have only minimal exposure at present to foreign currency exchange risks for our purchase obligations.  Historically, we have not hedged our currency risk and do not currently anticipate doing so in the future.
 
We do not engage in financial transactions for trading or speculative purposes.
Item 4. Controls and Procedures.
 
Disclosure Controls and Procedures. The Company’s management, with the participation of the Company’s Chief Executive Bear and Chief Operations and Financial Bear, has evaluated the effectiveness of the Company’s disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the Exchange Act)), as of the end of the period covered by this report. Our disclosure controls are designed to provide reasonable assurance of achieving their objectives and based on  the aforementioned evaluation, the Company’s management, including the Chief Executive Bear and Chief Operations and Financial Bear, have concluded that the Company’s disclosure controls and procedures were effective at the reasonable assurance level as of March 31,June 30, 2012, the end of the period covered by this quarterly report.
 
It should be noted that our management, including the Chief Executive Bear and the Chief Operations and Financial Bear, does not expect that the Company’s disclosure controls and procedures or internal controls will prevent all error and all fraud.  A control system, no matter how well conceived or operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met.  Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.  Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected.  These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake.  Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls.  The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate.  Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.
 
Changes in Internal Control Over Financial Reporting. The Company’s management, with the participation of the Company’s Chief Executive Bear and Chief Operations and Financial Bear, also conducted an evaluation of the Company’s internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) to determine whether any changes occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting. Based on that evaluation, there has been no such change during the period covered by this report.
 
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PART II – OTHER INFORMATION
 
Item 1A. Risk Factors
 
There have been no material changes to our Risk Factors as disclosed in our Annual Report on Form 10-K for the year ended December 31, 2011 as filed with the SEC on March 15, 2012. 
 
 
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Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
 
ISSUER PURCHASES OF EQUITY SECURITIES
 
  (a)  (b)  (c)  (d) 
Period 
Total Number of Shares (or Units) Purchased (1)
  Average Price Paid Per Share (or Unit)  
Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs (2)
  Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs 
Jan. 1, 2012 – Jan. 28, 2012  186  $8.01   —  $8,711,999 
Jan. 29, 2012 – Feb. 25, 2012  221  $8.58   —  $8,711,999 
Feb. 26, 2012 – Mar. 31, 2012  248,128  $5.42   —  $8,711,999 
Total  248,535  $5.42   —     
Period 
(a)
Total Number of Shares (or Units) Purchased (1)
  (b) Average Price Paid Per Share (or Unit)  
(c)
Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs (2)
  
(d)
Maximum Number (or Approximate Dollar Value) of Shares (or Units) the May Yet Be Purchased Under the Plans or Programs
 
Apr. 1, 2012 – Apr. 28, 2012  60  $5.27   -  $8,711,999 
Apr. 29, 2012 – May 26, 2012  206  $4.89   -  $8,711,999 
May 28, 2012 – Jun. 30, 2012  -  $-   -  $8,711,999 
Total  266  $4.98   -     
(1)Includes shares of our common stock delivered to us in satisfaction of the tax withholding obligation of holders of restricted shares which vested during the applicable period.  Our equity incentive plans provide that the value of shares delivered to us to pay the withheld to cover tax obligations is calculated asat the closing trading price of our common stock on the date the relevant transaction occurs.
(2)On February 23, 2012, we announced the further extension of our $50 million share repurchase program of our outstanding common stock until March 31, 2013.  The program was authorized by our board of directors.  Purchases may be made in the open market or in privately negotiated transactions, with the level and timing of activity depending on market conditions, applicable regulatory requirements, and other factors. Purchase activity may be increased, decreased or discontinued at any time without notice.  Shares purchased under the program are subsequently retired.
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Item 6. Exhibits
 
The following is a list of exhibits filed as a part of the quarterly report on Form 10-Q:
 
Exhibit No. Description
   
2.1 Agreement and Plan of Merger dated April 3, 2000 between Build-A-Bear Workshop, L.L.C. and the Registrant (incorporated by reference from Exhibit 2.1 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
   
3.1 Third Amended and Restated Certificate of Incorporation (incorporated by reference from Exhibit 3.1 of our Current Report on Form 8-K, filed on November 11, 2004)
   
3.2 Amended and Restated Bylaws (incorporated by reference from Exhibit 3.4 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
   
4.1 Specimen Stock Certificate (incorporated by reference from Exhibit 4.1 to Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)
10.1Tenth Amendment to Loan Documents between Build-A-Bear Workshop, Inc., Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail Management, Inc., as Borrowers and U.S. Bank National Association, as Lender, entered into effective as of June 30, 2012 (incorporated by reference from Exhibit 10.1 to our Current Report on Form 8-K, filed on July 26, 2012)
   
31.1 Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Bear)
   
31.2 Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Operations and Financial Bear)
   
32.1 Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Bear)
   
32.2 Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Operations and Financial Bear)
   
101.INS XBRL Instance
   
101.SCH XBRL Extension Schema
   
101.CAL XBRL Extension Calculation
   
101.DEF XBRL Extension Definition
   
101.LAB XBRL Extension Label
   
101.PRE XBRL Extension Presentation
 
 
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SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
Date: May 10,August 9, 2012
 
 
BUILD-A-BEAR WORKSHOP, INC.
(Registrant)
 
 (Registrant) 
    
 By:/s/ Maxine Clark 
  Maxine Clark 
  
Chief Executive Bear
(on behalf of the registrant and as principal
executive officer)
 
    
 By:/s/ Tina Klocke 
  Tina Klocke 
  
Chief Operations and Financial Bear, Treasurer
and Secretary
(on behalf of the registrant and as principal
financial officer)
 
 
 
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