UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

 

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended March 31,June 30, 2019

 

[  ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

 

For the transition period from ______ to _______

 

Commission File Number 333-191618001-36428

 

ADM ENDEAVORS, INC.

(Exact name of registrant as specified in its charter)

 

Nevada 45-0459323
(State of incorporation) (I.R.S. Employer Identification No.)

 

2021 N. 3rd Street

Bismarck, North Dakota 58501

(Address of principal executive offices)

 

(701) 226-9058

(Registrant’s telephone number)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

[X] Yes [  ] No

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

[  ] Yes [X] No

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

 Large Accelerated Filer[  ]Accelerated Filer[  ]
     
 Non-Accelerated Filer[  ]Smaller Reporting Company[X]

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

[  ] Yes [X] No

 

As of May 20,August 14, 2019, there were 131,770,000 shares of the registrant’s $0.001 par value common stock issued, issuable, and outstanding.

 

 

 

   
   

 

ADM ENDEAVORS, INC.

 

TABLE OF CONTENTS Page
    
PART I. FINANCIAL INFORMATION  
    
ITEM 1.CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) 4
    
ITEM 2.MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 1718
    
ITEM 3.QUALITATIVE AND QUANTITATIVE DISCLOSURES ABOUT MARKET RISK 1920
    
ITEM 4.CONTROLS AND PROCEDURES 1920
    
PART II. OTHER INFORMATION  
    
ITEM 1.LEGAL PROCEEDINGS 2022
   
ITEM 1A.RISK FACTORS 2022
    
ITEM 2.UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS 2022
    
ITEM 3.DEFAULTS UPON SENIOR SECURITIES 2122
    
ITEM 4.MINE SAFETY DISCLOSURES 2122
    
ITEM 5.OTHER INFORMATION 2122
    
ITEM 6.EXHIBITS 2122

 

2

 

 

PART I – FINANCIAL INFORMATION

 

TABLE OF CONTENTS

 

Index to Financial Statements Page
   
Consolidated Balance Sheets as of March 31,June 30, 2019 and December 31, 2018 (unaudited) 4
   
Consolidated Statements of Operations for the three and six months ended March 31,June 30, 2019 and 2018 (unaudited) 5
   
Consolidated StatementStatements of Shareholders’Stockholders’ Equity as of March 31,June 30, 2019 (unaudited) 6
   
Consolidated Statements of Cash Flows for the threesix months ended March 31,June 30, 2019 and 2018 (unaudited) 7
   
Notes to Consolidated Financial Statements (unaudited) 8

 

3

 

ITEM 1.FINANCIAL STATEMENTS

 

ITEM 1.FINANCIAL STATEMENTS

ADM Endeavors, Inc.

and Subsidiaries

Consolidated Balance Sheets

(unaudited)

 

 March 31, 2019  December 31, 2018  June 30, 2019  December 31, 2018 
ASSETS                
Current assets                
Cash $23,960  $31,199  $36,631  $31,199 
Accounts receivable, net  221,456   237,586   256,075   237,586 
Inventory  55,832   92,646   317,094   92,646 
Prepaid expense  137,500   -   43,175   - 
Other receivable  19,379   19,226   860   19,226 
Total current assets  458,127   380,657   653,835   380,657 
                
Fixed assets and finance lease right of use assets, net  211,730   223,549 
Operating lease right-of use assets, net  164,838   - 
Fixed assets, net  199,912   223,549 
Operating lease right-of-use assets, net  130,557   - 
Goodwill  688,778   688,778   688,778   688,778 
        
Total assets $1,523,473  $1,292,984  $1,673,082  $1,292,984 
                
LIABILITIES AND STOCKHOLDERS’ EQUITY                
                
Current liabilities                
Convertible note payable, net of discounts $106,092  $89,544  $106,092  $89,544 
Note payable  4,534   4,581   4,581   4,581 
Finance lease liability, current portion  18,678   26,684   10,672   26,684 
Current-portion operating lease obligation  140,519   -   130,557   - 
Accounts payable  78,563   92,060   71,509   92,060 
Accounts payable to related parties  31,946   50,401   -   50,401 
Accrued expenses  362,450   492,117   481,203   492,117 
Due to related party  53,400   50,000   68,200   50,000 
Derivative liabilities  185,120   197,572   205,003   197,572 
        
Total current liabilities  981,302   1,002,959   1,077,817   1,002,959 
        
Non-current liabilities                
Long-term lease obligations, net of current portion  24,319   - 
Note payable, net of current portion  4,700   6,007   3,533   6,007 
                
Total non-current liabilities  29,019   6,007   3,533   6,007 
                
Total liabilities  1,010,321   1,008,966   1,081,350   1,008,966 
                
Commitments and contingencies  -   -         
                
Stockholders’ equity                
Preferred stock, $0.001 par value, 80,000,000 shares authorized, 2,000,000 and 2,000,000 shares outstanding as of March 31, 2019 and December 31, 2018, respectively  2,000   2,000 
Common stock, $0.001 par value, 800,000,000 shares authorized, 131,770,000 and 128,020,000 shares issued, issuable, and outstanding at March 31, 2019 and December 31, 2018, respectively  131,770   128,020 
Preferred stock, $0.001 par value, 80,000,000 shares authorized, 2,000,000 and 2,000,000 shares outstanding as of June 30, 2019 and December 31, 2018, respectively  2,000   2,000 
Common stock, $0.001 par value, 800,000,000 shares authorized, 131,770,000 and 128,020,000 shares issued, issuable, and outstanding at June 30, 2019 and December 31, 2018, respectively  131,770   128,020 
Additional paid-in capital  799,130   427,880   799,130   427,880 
Accumulated deficit  (419,748)  (273,882)  (341,168)  (273,882)
Total stockholders’ equity  513,152   284,018   591,732   284,018 
                
Total liabilities and stockholders’ equity $1,523,473  $1,292,984  $1,673,082  $1,292,984 

 

See accompanying notes to unaudited consolidated financial statements.

 

4

ADM Endeavors, Inc.

and Subsidiaries

Consolidated Statements of Operations

(unaudited)

  For the three months ended  For the six months ended 
  June 30,  June 30, 
  2019  2018  2019  2018 
             
Revenue, net $1,010,397  $602,055  $1,545,841  $1,326,491 
                 
Operating expenses                
Direct costs of revenue  422,731   338,417   633,014   805,928 
General and administrative  336,499   268,347   648,664   501,891 
Stock-based compensation  131,250   -   237,500   - 
Marketing and selling  38,017   -   77,154   - 
                 
Total operating expenses  928,497   606,764   1,596,332   1,307,819 
                 
Operating income (loss)  81,900   (4,709)  (50,491)  18,672 
                 
Other income (expense)                
Change in fair value of embedded conversion feature  (19,883)  2,797   (7,431)  2,797 
Interest income (expense)  16,563   (9,995)  (9,364)  (9,995)
                 
Total other income (expense)  (3,320)  (7,198)  (16,795)  (7,198)
                 
Income (Loss) before tax provision  78,580   (11,907)  (67,286)  11,474 
                 
Provision for income taxes  -   -   -   - 
                 
Net income (loss) $78,580  $(11,907) $(67,286) $11,474 
                 
Net loss per share - basic $0.00  $(0.00) $(0.00) $0.00 
Net loss per share - diluted $0.00  $(0.00) $(0.00) $0.00 
                 
Weighted average number of shares outstanding                
- basic  131,115,304   148,454,709   131,115,304   85,141,341 
- diluted  154,801,200   148,454,709   131,115,304   85,141,341 

See accompanying notes to unaudited consolidated financial statements.

5

 

 

ADM Endeavors, Inc.

and Subsidiaries

Consolidated Statements of OperationsStockholders’ Equity

For the ThreeSix Months Ended March 31,

(unaudited)

  2019  2018 
Revenue, net $535,444  $587,454 
         
Operating expenses        
Direct costs of revenue  210,283   292,629 
General and administrative  312,165   244,913 
Stock-based compensation  106,250   - 
Marketing and selling  39,137   9,868 
Total operating expenses  667,835   547,410 
         
Operating income (loss)  (132,391)  40,044 
         
Other income (expense)        
Change in fair value of embedded conversion feature  12,452   - 
Interest expense  (25,927)  - 
         
Total other income (expense)  (13,475)  - 
         
Loss before tax provision  (145,866)  40,044 
         
Provision for income taxes  -   - 
         
Net income (loss) $(145,866) $40,044 
         
Net loss per share - basic $0.00 $0.00 
Net loss per share - diluted $0.00 $0.00 
Weighted average number of shares outstanding        
- basic  130,453,333   - 
- diluted  130,453,333   2,000,000 

See accompanying notes to unaudited consolidated financial statements.

5

ADM Endeavors, Inc.

and Subsidiaries

Consolidated Statement of Shareholders’ Equity

March 31, June 30, 2019

(unaudited)

 

              Additional       
  Preferred Stock  Common Stock  Paid In  Accumulated    
  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
                             
Balance at December 31, 2018  2,000,000  $2,000   128,020,000  $128,020  $427,880  $(273,882) $284,018 
                             
Common stock issued for services  -   -   3,750,000   3,750   371,250   -   375,000 
Net loss for the period ended March 31, 2019  -   -   -   -   -   (145,866)  (145,866)
Balance at March 31, 2019  2,000,000  $2,000   131,770,000  $131,770  $799,130  $(419,748) $513,152 

              Additional       
  Preferred Stock  Common Stock  Paid In  Accumulated    
  Shares  Amount  Shares  Amount  Capital  Deficit  Total 
                      
Balance at December 31, 2017  2,000,000  $2,000   -  $-  $79,900  $79,155  $161,055 
                             
Common stock issued in connection with reverse acquisition  -   -   128,020,000   128,020   347,980   -   476,000 
                             
Net income for the period ended June 30, 2018  -   -   -   -   -   11,474   11,474 
                             
Balance at June 30, 2018  2,000,000  $2,000   128,020,000  $128,020  $427,880  $90,629  $648,529 
                             
Balance at December 31, 2018  2,000,000  $2,000   128,020,000  $128,020  $427,880  $(273,882) $284,018 
                             
Common stock issued for services  -   -   3,750,000   3,750   371,250   -   375,000 
Net loss for the period ended June 30, 2019  -   -   -   -   -   (67,286)  (67,286)
Balance at June 30, 2019  2,000,000  $2,000   131,770,000  $131,770  $799,130  $(341,168) $591,732 

See accompanying notes to unaudited consolidated financial statements.

 

6

 

 

ADM Endeavors, Inc.

and Subsidiaries

Consolidated Statements of Cash Flows

For the ThreeSix Months Ended March 31,June 30,

(unaudited)

 

  2019  2018 
Cash flows from operating activities:        
Net income (loss) $(145,866) $40,044 
Adjustments to reconcile net income (loss) to net cash used in operations:        
Depreciation and amortization  11,819   8,389 
Issuance of common stock for services  106,250   - 
Bad debt expense  641   7,295 
Amortization of debt discount  16,548   - 
Change in derivative liability  (12,452)  - 
Changes in operating assets and liabilities:        
Accounts receivable  15,489   145,960 
Inventory  36,814   - 
Prepaid expenses and other assets  (153)  (16,283)
Accounts payable  (13,497)  (40,121)
Accounts payable to related party  (18,455)  (23,978)
Accrued expenses  4,983   (39,031)
Federal income tax payable  -   (33,500)
Net cash provided by operating activities  2,121   48,775 
         
Net cash used in investing activities  -   - 
         
Cash flows from financing activities:        
Repayments on notes payable  (1,354)  - 
Repayments on capitalized leases  (8,006)  (8,407)
Net cash used in financing activities  (9,360)  (8,407)
         
Net increase (decrease) in cash  (7,239)  40,368 
         
Cash at beginning of period  31,199   45,589 
         
Cash at end of period $23,960  $85,957 
         
Supplemental disclosure of cash flow information:        
         
Cash paid for interest $105  $- 
         
Cash paid for taxes $-  $- 
         
Non-cash investing and financing activities:        
Common stock issued for accrued expenses $131,250  $- 
Common stock issued for prepaid expenses $137,500  $- 

  2019  2018 
Cash flows from operating activities:        
Net income (loss) $(67,286) $11,474 
Adjustments to reconcile net loss to net cash provided by operations:        
Depreciation and amortization  23,637   19,052 
Amortization of discount  16,548   9,995 
Issuance of common stock for services  375,000   - 
Bad debt expense  5,136   1,605 
Change in derivative liability  7,431   (2,797)
Changes in operating assets and liabilities:        
Accounts receivable  (23,625)  108,275 
Inventory  (224,448)  - 
Prepaid expenses and other assets  (24,809)  - 
Accounts payable  (20,551)  (134,722)
Accounts payable to related party  (50,401)  (9,797)
Accrued expenses  7,286   72,881 
Net cash provided by operating activities  23,918   75,966 
         
Cash flows provided by investing activities        
        Reverse acquisition  -   8,411 
Net cash provided by investing activities  -   8,411 
         
Cash flows used in financing activities:        
        Proceeds from convertible note payable  -   24,740 
Repayments on notes payable  (2,474)  - 
Repayments on capitalized leases  (16,012)  (25,227)
Net cash used in financing activities  (18,486)  (487)
         
Net increase in cash  5,432   83,890 
         
Cash at beginning of period  31,199   45,589 
         
Cash at end of period $36,631  $129,479 
         
Supplemental disclosure of cash flow information:        
         
Cash paid for interest $105  $- 
         
Cash paid for taxes $-  $- 
         
Non-cash investing and financing activities:        
    Derivatives liability $7,431  $- 

See accompanying notes to unaudited consolidated financial statements.

7

 

 

ADM ENDEAVORS, INC.

and Subsidiaries

Notes to the Consolidated Financial Statements

March 31,For the Three and Six Months Ended June 30, 2019

(unaudited)

 

NOTE 1 – ORGANIZATION AND DESCRIPTION OF BUSINESS

 

On January 4, 2001, we incorporated in North Dakota as ADM Enterprises, Inc. On May 9, 2006, the Company changed both its name to ADM Endeavors, Inc. (“ADM Endeavors,” or the “Company,” “we,” “us,” or “our”) and its domicile to the state of Nevada. On July 1, 2008, the Company acquired all of the assets of ADM Enterprises, LLC (“ADM Enterprises”), a sole proprietorship owned by Ardell and Tammera Mees, in exchange for 10,000,000 newly issued shares of our common stock. As a result, ADM Enterprises became a wholly-ownedwholly owned subsidiary of the Company. Even though the Company was incorporated on January 4, 2001, it had no operations until the share exchange agreement with ADM Enterprises on July 1, 2008. ADM provides installation services to grocery décor and design companies primarily in North Dakota.

 

In May 2013, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital. The authorized common stock increased to 800,000,000 shares at a par value of $0.001 per share and preferred stock increased to 80,000,000 shares at a par value of $0.001 per share.

 

On April 19, 2018, the Company acquired Just Right Products, Inc. (“JRP”), a Texas corporation. JRP was incorporated on January 17, 2010. The acquisition of 100% of JRP from its sole shareholder was through a stock exchange whereas the Company issued 2,000,000 shares of restricted Series A preferred stock (the “Acquisition Shares”). Each share of the Series A preferred stock is convertible into ten shares of common stock and each share has 100 votes on a fully diluted basis. The Acquisition Shares represents 61% of voting shares, thus there is a change of voting control. The transaction was accounted for as a reverse acquisition.

 

JRP is focused on being an added value reseller with concentration in embroidery, screen printing, importing and uniforms for businesses, schools and individuals in the State of Texas.

 

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Presentation

 

The Company follows the accrual basis of accounting in accordance with generally accepted accounting principles in the United States of America (U.S. GAAP) and has a year-end of December 31.

 

Management further acknowledges that it is solely responsible for adopting sound accounting practices, establishing and maintaining a system of internal accounting control and preventing and detecting fraud. The Company’s system of internal accounting control is designed to assure, among other items, that 1) recorded transactions are valid; 2) valid transactions are recorded; and 3) transactions are recorded in the proper period in a timely manner to produce financial statements which present fairly the financial condition, results of operations and cash flows of the Company for the respective periods being presented.

 

The unaudited financial statements of the Company for the three and six month periods ended March 31,June 30, 2019 and 2018 have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and pursuant to the requirements for reporting on Form 10-Q and Regulation S-K. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. However, such information reflects all adjustments (consisting solely of normal recurring adjustments), which are, in the opinion of management, necessary for the fair presentation of the financial position and the results of operations. Results shown for interim periods are not necessarily indicative of the results to be obtained for a full fiscal year. The balance sheet information as of December 31, 2018 was derived from the audited financial statements included in the Company’s financial statements as of and for the year ended December 31, 2018 included in the Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC”) on April 16, 2019. These financial statements should be read in conjunction with that report.

 

8

 

 

Principles of Consolidation

 

The accompanying unaudited consolidated financial statements include all of the accounts of the Company and its wholly-ownedwholly owned subsidiaries, ADM Enterprises and JRP, at March 31,June 30, 2019. All significant intercompany balances and transactions have been eliminated.

 

Use of Estimates

 

The preparation of the Consolidated Financial Statements in accordance with U.S. GAAP requires management to make use of certain estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the Consolidated Financial Statements and the reported amounts of revenue and expenses during the reported periods. The Company bases its estimates on historical experience and on various other assumptions that management believes are reasonable under the circumstances, the results of which form the basis for making judgments about carrying values of assets and liabilities that are not readily apparent from other sources. Actual results could differ from those estimates. Significant estimates are related to allowance for doubtful accounts, the reverse acquisition, derivative liability and deferred tax valuations.

 

Stock-Based Compensation

 

Stock-based compensation expense is recorded in accordance with FASB ASC Topic 718, Compensation – Stock Compensation, for stock and stock options awarded in return for services rendered. The expense is measured at the grant-date fair value of the award and recognized as compensation expense on a straight-line basis over the service period, which is the vesting period. The Company estimates forfeitures that it expects will occur and records expense based upon the number of awards expected to vest.

 

Cash Equivalents

 

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. At March 31,June 30, 2019 and December 31, 2018, the Company had no cash equivalents.

 

Allowance for Doubtful Accounts

 

The Company establishes an allowance for doubtful accounts to ensure trade and notes receivable are not overstated due to non-collectability. The Company’s allowance is based on a variety of factors, including age of the receivable, significant one-time events, historical experience, and other risk considerations. The Company had an allowance at March 31,June 30, 2019 and December 31, 2018 of $0. The Company had bad debt expense of $641$5,136 and $7,295$1,605 for the threesix months ended March 31,June 30, 2019 and 2018, respectively.

 

Inventory

 

Inventory is valued at the lower of cost or net realizable value. Cost is determined using a weighted-average cost method. The Company decreases the value of inventory for estimated obsolescence equal to the difference between the cost of inventory and the estimated market value, based upon an aging analysis of the inventory on hand, specifically known inventory-related risks, and assumptions about future demand and market conditions. The Company has inventory of $55,832$317,094 and $92,646 as of March 31,June 30, 2019 and December 31, 2018, respectively.

 

One vendorTwo vendors accounted for approximately 1.3% and 1.0%50% of inventory purchases induring the threesix months ended March 31,June 30, 2019, and 2018, respectively. This same vendor made up 62%64% and 73%23% of our accounts payable as of March 31,June 30, 2019 and December 31, 2018, respectively.

 

9

 

 

Derivative Instruments

 

Derivatives are measured at their fair value on the balance sheet. In determining the appropriate fair value, the Company uses the Black-Scholes-Merton option pricing model. Changes in fair value are recorded in the consolidated statements of operations.

 

Fair Value of Financial Instruments

 

The Company measures its financial assets and liabilities in accordance with U.S. GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and short-term loans the carrying amounts approximate fair value due to their short maturities.

 

We follow accounting guidance for financial and non-financial assets and liabilities. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

 

Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.

 

Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.

 

Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

 

The Company adopted the provisions of FASB ASC 820 (the “Fair Value Topic”) which defines fair value, establishes a framework for measuring fair value under U.S. GAAP, and expands disclosures about fair value measurements.

 

The Company had no assets or liabilities other than derivative liabilities measured at fair value on a recurring basis at March 31,June 30, 2019 and December 31, 2018.

 

Fixed Assets and Finance Lease Right of Use Assets

 

Fixed assets and finance lease right of use assets are recorded at cost. Expenditures for major additions and betterments are capitalized. Maintenance and repairs are charged to operations as incurred. Depreciation is computed by the straight-line method over the assets estimated useful life. Upon the sale or retirement of property and equipment, the related cost and accumulated depreciation are removed from the accounts and any gain or loss is reflected in consolidated statements of operations.

 

Classification Estimated Useful Lives
Equipment 5 to 7 years
Leasehold improvements Shorter of useful life or lease term
Furniture and fixtures 4 to 7 years
Websites 3 years

 

Goodwill

 

Goodwill represents the excess of purchase price and related costs over the value assigned to the net tangible assets of businesses acquired. Goodwill is not amortized, but instead assessed for impairment. We perform our annual impairment review of goodwill in our fiscal fourth quarter or when a triggering event occurs between annual impairment tests. No impairment was recorded in fiscal 2017, 2018 or 2019 as a result of our qualitative assessments over our single reporting segment.

 

10

 

 

The Company performs a qualitative assessment for each of its reporting units to determine if the two-step process for impairment testing is required. If the Company determines that it is more likely than not that the fair value of a reporting unit is less than it’sits carrying amount, the Company would then evaluate the recoverability of goodwill using a two-step impairment test approach at the reporting unit level. In the first step, the fair value for the reporting unit is compared to its book value including goodwill. In the case that the fair value of the reporting unit is less than book value, a second step is performed which compares the implied fair value of the reporting unit’s goodwill to the book value of the goodwill. The fair value for the goodwill is determined based on the difference between the fair values of the reporting unit and the net fair values of the identifiable assets and liabilities of such reporting unit. If the implied fair value of the goodwill is less than the book value, the difference is recognized as impairment.

 

Impairment of Long-lived Assets

 

The Company follows paragraph 360-10-05-4 of the FASB Accounting Standards Codification for its long-lived assets. The Company’s long-lived assets, such as intellectual property, are required to be reviewed for impairment annually, or whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable.

 

The Company assesses the recoverability of its long-lived assets by comparing the projected undiscounted net cash flows associated with the related long-lived asset or group of long-lived assets over their remaining estimated useful lives against their respective carrying amounts. Impairment, if any, is based on the excess of the carrying amount over the fair value of those assets. Fair value is generally determined using the asset’s expected future discounted cash flows or market value, if readily determinable. If long-lived assets are determined to be recoverable, but the newly determined remaining estimated useful lives are shorter than originally estimated, the net book values of the long-lived assets are depreciated over the newly determined remaining estimated useful lives.

 

The Company determined that there were no impairments of long-lived assets at March 31,June 30, 2019 and December 31, 2018.

 

Revenue Recognition

 

We recognize revenue for merchandise sales, net of expected returns and sales tax, at the time of in-store purchase or delivery of the product to our guest. When merchandise is shipped to our guests, we estimate receipt based on historical experience. Revenue is deferred and a liability is established for sales returns based on historical return rates and sales for the return period. We recognize an asset and corresponding adjustment to cost of sales for our right to recover returned merchandise. At each financial reporting date, we assess our estimates of expected returns, refund liabilities and return assets. For merchandise sold in our stores and online, tender is accepted at the point of sale. When we receive payment before the guest has taken possession of the merchandise, the amount received is recorded as deferred revenue until the transaction is complete. Our performance obligations for unfulfilled merchandise orders are typically satisfied within one week. Shipping and handling fees charged to guests relate to fulfillment activities and are included in net sales with the corresponding costs recorded in cost of sales.

 

We provide consulting services which were minimal for the threesix months ended March 31,June 30, 2019 and 2018, respectively.

 

Cost of Sales

 

Cost of sales includes the actual cost of merchandise sold and services performed; the cost of transportation of merchandise from vendors to our distribution network, stores, or customers; shipping and handling costs from our stores or distribution network to customers; and the operating cost and depreciation of our sourcing and distribution network and online fulfillment centers.

 

Net Income (Loss) per Share

 

The Company computes basic and diluted income (loss) per share amounts pursuant to section 260-10-45 of the FASB Accounting Standards Codification. Basic loss per share is computed by dividing net loss available to common shareholders, by the weighted average number of shares of common stock outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted loss per share is computed by dividing net loss available to common shareholders by the diluted weighted average number of shares of common stock during the period. The diluted weighted average number of common shares outstanding is the basic weighted number of shares adjusted as of the first day of the year for any potentially diluted debt or equity.

 

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The dilutive effect of outstanding convertible securities and preferred stock is reflected in diluted earnings per share by application of the if-converted method.

 

The following is a reconciliation of basic and diluted earnings (loss) per common share for the three and six months ended March 31,June 30, 2019 and 2018:

 

 For the Three Months Ended 
 March 31,  For the Three Months Ended For the Six Months Ended 
 2019  2018  June 30,  June 30, 
      2019  2018  2019  2018 
Basic earnings per common share              
Numerator:              
Net earnings (loss) available to common shareholders $(145,866) $40,044  $78,580  $(11,907) $(67,286) $11,474 
Denominator:                        
Weighted average common shares outstanding  130,453,333   -   131,115,304   127,330,217   131,115,304   64,016,849 
                        
Basic earnings (loss) per common share $0.00  $0.00  $0.00  $(0.00) $(0.00) $0.00 
                        
Diluted earnings (loss) per common share                        
Numerator:                        
Net income (loss) available to common shareholders $(145,866) $40,044  $78,580  $(11,907) $(67,286) $11,474 
Add convertible debt interest  -   -   -   -   -   3,183 
Net income (loss) available to common shareholders $(145,866) $40,044  $78,580  $(11,907) $(67,286) $14,657 
Denominator:                        
Weighted average common shares outstanding  130,453,333   -   131,115,304   127,330,217   131,115,304   64,016,849 
Preferred shares  -   20,000,000   20,000,000   -   -   20,000,000 
Convertible debt  -   -   3,031,200   -   -   1,124,492 
Adjusted weighted average common shares outstanding  130,453,333   20,000,000   154,801,200   127,330,217   131,115,304   85,141,341 
                        
Diluted earnings (loss) per common share $0.00  $0.00  $0.00  $(0.00) $(0.00) $(0.00)

 

Income Taxes

 

The Company accounts for income taxes in accordance with FASB ASC 740, “Income Taxes.” Deferred tax assets and liabilities are recognized for the future tax consequences attributable to temporary differences between the financial statements carrying amounts of existing assets and liabilities and loss carry-forwardscarryforwards and their respective tax bases.

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Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income (loss) in the years in which those temporary differences are expected to be recovered or settled.

12

 

The effect of a change in tax rules on deferred tax assets and liabilities is recognized in operations in the year of change. A valuation allowance is recorded when it is “more likely-than-not” that a deferred tax asset will not be realized.

 

Tax benefits of uncertain tax positions are recognized only if it is more likely than not that the Company will be able to sustain a position taken on an income tax return. The Company has no liability for uncertain tax positions as of March 31,June 30, 2019 and December 31, 2018. Interest and penalties, if any, related to unrecognized tax benefits would be recognized as interest expense. The Company does not have any accrued interest or penalties associated with unrecognized tax benefits, nor was any significant interest expense recognized during the periods ended March 31,June 30, 2019 and 2018.

 

On December 22, 2017, the United States Government passed new tax legislation that, among other provisions, will lower the corporate tax rate from 35% to 21%. In addition to applying the new lower corporate tax rate in 2018 and thereafter to any taxable income we may have, the legislation affects the way we can use and carry forward net operating losses previously accumulated and results in a revaluation of deferred tax assets recorded on our balance sheet. Given that the deferred tax assets are offset by a full valuation allowance, these changes will have no net impact on the Company’s financial position and net loss. However, if and when we become profitable, we will receive a reduced benefit from such deferred tax assets.

 

Segment Information

 

In accordance with the provisions of ASC 280-10, “Disclosures about Segments of an Enterprise and Related Information,” the Company is required to report financial and descriptive information about its reportable operating segments. The Company has one operating segment as of March 31,June 30, 2019 and December 31, 2018.

 

Effect of Recent Accounting Pronouncements

 

Accounting Standards Adopted During the Quarter Ended March 31,June 30, 2019

 

The Company adopted Accounting Standards Update (“ASU”) No. 2016-02, Leases (Topic 842), as of January 1, 2018, using the modified retrospective approach. The modified retrospective approach provides a method for recording existing leases at the application date. In addition, the Company elected the available practical expedients permitted under the transaction guidance within the new standard. The most significant impact from the adoption of the new standard was the recognition of operating lease right-of-use assets and operating lease liabilities. Adoption of the new standard resulted in the recording of additional lease assets and liabilities of $198,566 as of January 1, 2019. The standard did not materially impact the consolidated net income and had no impact on cash flows.

 

Recently Issued Accounting Standards Not Yet Adopted

 

The Company has reviewed all recently issued, but not yet adopted, accounting standards, in order to determine their effects, if any, on its results of operations, financial position or cash flows. Based on that review, the Company believes that no other pronouncements will have a significant effect on its financial statements.statements.

 

NOTE 3 – GOING CONCERN

 

The accompanying unaudited financial statements and the factors within it, have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business and the ability of the Company to continue as a going concern for a reasonable period of time. The Company had a net loss of $145,866$67,286 and had cash provided by operating activities of $2,121$23,918 for the threesix months ended March 31,June 30, 2019. As of March 31,June 30, 2019, the Company had a working capital deficit of $523,175,$423,982, and an accumulated deficit of $419,748.$341,168. The Company’s continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from third parties to sustain its current level of operations. The Company is in the process of securing working capital from investors for common stock, convertible notes payable, and/or strategic partnerships. No assurance can be given that the Company will be successful in these efforts. The financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

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NOTE 4 – COMMITMENTS AND CONTINGENCIES

 

Legal Matters

 

From time to time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. As of May 20,August 16, 2019, there were no pending or threatened lawsuits.

 

Franchise Agreement

 

The Company has a franchise agreement effective February 19, 2014 expiring in February 2024, with a right to renew for an additional 5 years to operate stores and websites in the Company’s exclusive territory. The Company is obligated to pay 5% of gross revenue for use of systems and manuals.

 

During the threesix months ended March 31,June 30, 2019 and 2018, the Company paid $4,151$10,382 and $5,216$7,014 for the franchise agreement.

 

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Uniform Supply Agreement

 

The Company has an agreement to be the exclusive provider of school uniforms and logos for a charter school. The Company is obligated to provide a 3% donation to the charter school for each school year. The agreement is for each school year ending through May 31, 2019.

 

During the threesix months ended March 31,June 30, 2019 and 2018, the Company paid $0 and $22,440$3,287 for the uniform supply agreement, respectively.

 

NOTE 5 – FIXED ASSETS AND FINANCE LEASE RIGHT OF USE ASSETS

 

Fixed assets and finance lease right of use assets, stated at cost, less accumulated depreciation at March 31,June 30, 2019 and December 31, 2018 consisted of the following:

 

 March 31, 2019 December 31, 2018  June 30, 2019 December 31, 2018 
Equipment $368,869  $353,539  $368,869  $353,539 
Furniture and fixtures  10,489   25,819   10,489   25,819 
Autos and trucks  65,680   65,680   65,680   65,680 
Less: accumulated depreciation  (233,308)  (221,489)  (245,126)  (221,489)
Property and equipment, net $211,730  $223,549  $199,912  $223,549 

 

Depreciation expense for the threesix months ended March 31,June 30, 2019 and 2018 was $11,819$23,637 and $8,389,$19,052, respectively.

 

NOTE 6 – NOTE PAYABLE

 

As of March 31,June 30, 2019, and December 31, 2018, the Company has a note payable balance of $9,234$8,114 and $10,588, respectively. On April 1, 2018, the Company assumed a note payable in connection with the reverse acquisition. The loan is for $34,628 including finance charges and is secured by a vehicle. The Company will make 84 payments of $412 during the term of the loan. The loan term ends on March 10, 2021. The current portion of the loan is $4,534.$4,581.

 

NOTE 7 – CONVERTIBLE NOTE PAYABLE

 

On April 1, 2018, the Company assumed a convertible promissory note in connection with the reverse acquisition. The funding was in tranches whereby the Company assumed the first tranche of $48,697. The Company received the remaining tranches totaling $57,395 during the year ended December 31, 2018. The Company received total funding of $106,092 as of December 31, 2018. The note had fees of $53,046 which were recorded as a discount to the convertible promissory note and are being amortized over the life of the loan using the effective interest method. The Company recorded interest expense of $25,849$9,364 during the threesix months ended March 31,June 30, 2019.

 

The note is convertible into common stock at a price of 35% of the lowest three trading prices during the ten days prior to conversion. As of June 30, 2019, the convertible debt would convert to 3,031,200 common shares.

The note balance was $106,092 and $89,544 as of MarchJune 30, 2019 and December 31, 2019.2018.

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Derivative liabilities

 

The conversion features embedded in the convertible notes were evaluated to determine if such conversion feature should be bifurcated from its host instrument and accounted for as a freestanding derivative. In the convertible notes with variable conversion terms, the conversion feature was accounted for as a derivative liability. The derivatives associated with the term convertible notes wert recognized as a discount to the debt instrument and the discount is amortized over the expected life of the notes with any excess of the derivative value over the note payable value recognized as additional interest expense at the issuance date.

 

The derivative liability was calculated using the Black-Scholes method over the expected terms of the convertible debt, with a risk-free rate of 2.40% and volatility of 100% as of March 31,June 30, 2019. Included in Derivative Income in the accompanying unaudited consolidated statements of operations is expense arising from the change in fair value of the derivatives of $12,452$7,431 during the threesix months ended March 31,June 30, 2019.

 

The note is convertible into common stock at a price of 35% of the lowest three trading prices during the ten days prior to conversion.

 

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NOTE 8 – FINANCE LEASES

 

On November 17, 2016, the Company obtained onea finance lease. Payments are $2,668 per month for three years and the amount of the finance lease obligation has been reduced to $18,678$10,672 at MarchJune 30, 2019 from $26,684 at December 31, 2019.2018

 

NOTE 9 – ACCRUED EXPENSES

 

The Company had total accrued expenses of $362,450$481,203 and $492,117 as of March 31,June 30, 2019 and December 31, 2018.2018, respectively. See breakdown below of accrued expenses as follows:

 

 March 31, 2019 December 31, 2018  June 30, 2019 December 31, 2018 
Credit cards payable $171,185  $197,153  $212,122  $197,153 
Accrued stock compensation  -   131,250   18,750   131,250 
Accrued officer salary  115,000   85,000   145,000   85,000 
Accrued interest  53,046   43,745   53,046   43,745 
Other accrued expenses  23,219   34,969   52,285   34,969 
 $362,450  $492,117  $481,203  $492,117 

 

NOTE 10 – RELATED PARTY TRANSACTIONS

 

The majority shareholder, director and officer, is the owner of M & M Real Estate, Inc. (“M & M”). M & M leases the Haltom City, Texas facility to the Company. The monthly lease payment is currently $6,500. The Company incurred lease expense of $19,500$39,000 and $19,500,$39,000, respectively, to M & M for the threesix months ended March 31,June 30, 2019 and 2018, respectively.

 

The Company has accounts payable to M&M of $31,946$0 and $50,401 as of March 31,June 30, 2019 and December 31, 2018, respectively. The accounts payable is for unpaid lease obligations and products the Company purchased from M&M during the threesix months ended March 31,June 30, 2019 and 2018, respectively. The Company purchased approximately $11,425$14,060 and $1,919,$0, respectively. M&M marks up their sales to JRP by 10%.

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The Company has been provided office space by its chief executive officer, Ardell Mees, at no cost. Management has determined that such cost is nominal and did not recognize the rent expense in its financial statements.

 

As of March 31,June 30, 2019, the Company owes Ardell Mees, CEO and Marc Johnson, COO $53,400 from expenses assumed in connection with the reverse acquisition.

 

Employment and Consulting Agreements

 

In April 2018, the Company executed a two-year employment agreement with Ardell D. Mees, the Company’s Chief Executive Officer and Chief Financial Officer. As compensation for services, Mr. Mees is to receive an annual base salary of $60,000. The amount payable to Mr. Mees at March 31,June 30, 2019 and December 31, 2018 was $57,500$72,500 and $42,500 respectively.

 

In April 2018, the Company executed a two-year employment agreement with Marc Johnson, the Company’s Chief Operating Officer. As compensation for services, Mr. Johnson is to receive an annual base salary of $60,000. The amount payable to Mr. Johnson at March 31,June 30, 2019 and December 31, 2018 was $57,500$72,500 and $42,500 respectively.

 

On May 1, 2018, the Company entered into a consulting agreement for financial services and business development for a term of one year and agreed to issue 2,250,000 common shares earned on a monthly basis to an officer’s family member. On January 9, 2019, the Company issued the shares of common stock. The Company incurred stock compensation expense of $56,250$112,500 for the threesix months ended March 31,June 30, 2019 and $0 as of March 31, 2018. In connection with the issuance of the common stock, the Company has a prepaid expense of $37,500 as of March 31, 2019 and $0 as of March 31,June 30, 2018.

 

On February 28, 2019, the Company entered into a consulting agreement for financial services and business development for a term of six months and issued 1,500,000 common shares earned on a monthly basis. On February 28, 2019, the Company issued the shares of common stock. The Company incurred stock compensation expense of $50,000$125,000 for the threesix months ended March 31,June 30, 2019 and $0 as of March 31,June 30, 2018. In connection with the issuance of the common stock, the Company has a prepaid expense of $100,000$25,000 as of March 31,June 30, 2019 and $-$0 as of March 31,June 30, 2018.

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NOTE 11 – STOCKHOLDERS’ EQUITY

 

Our Articles of Incorporation authorize the issuance of 800,000,000 shares of common stock and 80,000,000 shares of preferred stock with $0.001 par values per share. There were 131,770,000 and 128,020,000 outstanding shares of common stock at March 31,June 30, 2019 and December 31, 2018, respectively. There were 2,000,000 outstanding shares of preferred stock as of March 31,June 30, 2019 and December 31, 2018, respectively. Each share of preferred stock has 100 votes per share and is convertible into 10 shares of common stock. The preferred stock pays dividends equal with common stock and has preferential liquidation rights to common stock holders.stockholders.

 

On May 1, 2018, the Company entered into a consulting agreement for 1 year and agreed to issue 2,250,000 common shares vesting on a monthly basis. The Company incurred stock compensation expense of $112,500 for the six months ended June 30, 2019 and $0 as of June 30, 2018. On January 9, 2019, the Company issued the shares of common stock.

 

On January 28, 2019, the Company entered into a consulting agreement for 6 months and agreed to issue 1,500,000 common shares vesting on a monthly basis. In connection with the issuance of the common stock, the Company has a prepaid expense of $25,000 as of June 30, 2019 and $0 as of June 30, 2018. On February 28, 2019, the Company issued the shares of common stock.

 

NOTE 12 – CONCENTRATION OF CUSTOMER

 

Concentration of Revenue

 

For the threesix months ended March 31,June 30, 2019 and 2018, one customer made up 38%19% and 39%16% of revenues, respectively. No customers accounted for more than 10% of accounts receivable as of March 31,June 30, 2019 or 2018.

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NOTE 13 – LEASE LIABILITY

 

Finance Leases

 

Finance leases are included in finance lease right-of-use lease assets and finance lease liability current and long-term debt on the consolidated balance sheets. The associated amortization expense and interest expense are included in depreciation and amortization and interest expense, respectively, on the consolidated income statements.

 

Operating Leases

 

The Company leases office space. Leases with an initial term of 12 months or less are not recorded on the balance sheet. Leases with initial terms in excess of 12 months are recorded as operating or financing leases in our consolidated balance sheet. Lease expense is recognized on a straight-line basis over the term of the lease. For leases beginning in 2018 and later, the Company accounts for lease components separately from the non-lease components. Most leases include one or more options to renew. The exercise of the lease renewal options is at the sole discretion of the Company. The depreciable life of the assets and leasehold improvements are limited by the expected lease term, unless there is a transfer of title or purchase option reasonably certain of exercise.

 

The Company leases approximately 18,000 square feet of space in Haltom City, Texas, pursuant to a lease that will expire on June 1, 2020. This facility serves as our corporate headquarters, manufacturing facility and showroom. The lease is with M & M Real Estate, Inc. (“M & M”), a company owned solely by our majority shareholder and director of the Company. Additionally, the Company has approximately 6,000 square feet of space in Arlington, Texas which serves as an academic showroom, pursuant to a lease that will expire on June 1, 2020.

 

The Company has approximately 6,000 square feet of space in Arlington, Texas which serves as an academic showroom, pursuant to a lease that will expire on June 1, 2020

 

As of March 31,June 30, 2019, the operating lease right-of-use assets and operating lease liabilities were $164,838,$130,557, respectively. The long-term portion of the operating lease liabilities, $24,319, is included in long-term debt. Operating lease expense during the three-monthssix months ended March 31,June 30, 2019 was $43,967$80,563 and was included as part of operating expenses.

 

As of March 31,June 30, 2019, the weighted-average remaining lease term for operating leases was 1.2 years. As of March 31,June 30, 2019, the weighted-average discount rate for operating leases was 6.5%.

 

Operating lease future minimum payments together with their present values as of March 31,June 30, 2019 are summarized as follows:

 

 Facilities Related Party Total  Facilities Related Party Total 
2019 $69,096  $78,000  $147,096  $34,548  $39,000  $73,548 
2020  11,516   13,000   24,516   28,790   32,500   61,290 
Total lease payments  80,612   91,000   171,612   63,338   71,500   134,838 
Less: interest  (3,182)  (3,592)  (6,774)  (2,011)  (2,270)  (4,281)
Present value of lease liabilities  77,430   87,408   164,838   61,327   69,230   130,557 
Current-portion operating lease liability  66,007   74,512   140,519   61,327   69,230   130,557 
Long-term portion operating lease liability $11,423  $12,896  $24,319  $-  $-  $- 

 

NOTE 14 – SUBSEQUENT EVENTS

 

The Company has evaluated subsequent events through the date the financial statements were issued and filed with the Securities and Exchange Commission. The Company has determined that there are no other such events that warrant disclosure or recognition in the financial statements, except as stated herein.

 

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ITEM 2.ITEM 2.MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION OR PLAN OF OPERATION

 

SPECIAL NOTE CONCERNING FORWARD-LOOKING STATEMENTS

 

We believe that it is important to communicate our future expectations to our security holders and to the public. This report, therefore, contains statements about future events and expectations which are “forward-looking statements” within the meaning of Sections 27A of the Securities Act of 1933 and 21E of the Securities Exchange Act of 1934, including the statements about our plans, objectives, expectations and prospects under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” You can expect to identify these statements by forward-looking words such as “may,” “might,” “could,” “would,” “will,” “anticipate,” “believe,” “plan,” “estimate,” “project,” “expect,” “intend,” “seek” and other similar expressions. Any statement contained in this report that is not a statement of historical fact may be deemed to be a forward-looking statement. Although we believe that the plans, objectives, expectations and prospects reflected in or suggested by our forward-looking statements are reasonable, those statements involve risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements, and we can give no assurance that our plans, objectives, expectations and prospects will be achieved.

 

Important factors that might cause our actual results to differ materially from the results contemplated by the forward-looking statements are contained in the “Risk Factors” section of and elsewhere in our Annual Report on Form 10-K for the fiscal year ended December 31, 2018 and in our subsequent filings with the Securities and Exchange Commission. The following discussion of our results of operations should be read together with our financial statements and related notes included elsewhere in this report.

 

Company Overview

 

We began operations in 1988, under the ownership and control of Ardell Mees, who provided installation services to grocery decor design companies. As our reputation for excellent workmanship has grown, we have expanded our operations to serve a larger geographic region. On January 4, 2001, we incorporated in North Dakota as ADM Enterprises, Inc. On May 9, 2006, the Company changed both its name to ADM Endeavors, Inc. (“ADM Endeavors,” or the “Company,” “we,” “us,” or “our”) and its domicile to the state of Nevada. On July 1, 2008, the Company acquired all of the assets of ADM Enterprises, LLC (“ADM Enterprises”), a sole proprietorship owned by Ardell and Tammera Mees, in exchange for 10,000,000 newly issued shares of our common stock. As a result, ADM Enterprises became a wholly-ownedwholly owned subsidiary of Company. Even though the Company was incorporated on January 4, 2001, it had no operations until the share exchange agreement with ADM Enterprises on July 1, 2008. All business operations are those solely of the Company’s wholly-ownedwholly owned subsidiary, ADM Enterprises.

 

In May 2013, the Company amended its Articles of Incorporation to provide for an increase in its authorized share capital. The authorized common stock increased to 800,000,000 shares at a par value of $0.001 per share and preferred stock increased to 80,000,000 shares at a par value of $0.001 per share.

 

For the Three Months Ended March 31,June 30, 2019 and 2018

 

Revenues

 

Our revenue was $535,444$1,010,397 for the three months ended March 31,June 30, 2019, compared to $587,454$602,055 for the three months ended March 31,June 30, 2018, resulting in a decreasean increase of $52,010.$408,342, or 68%. The decreaseincrease is primarily due to certain sales not meetinggrowth in the proper revenue recognition criteria and will recognize those sales onbusiness through the use of a cash basis.new marketing technique.

 

Operating Expenses

 

Direct costs of revenues were $210,283$422,731 and $292,629$338,417 for the three months ended March 31,June 30, 2019 and 2018, respectively resulting in a decreasean increase of $82,346 partially$84,314, or 25% due to the decreaseincrease in revenue.revenue which is the result of a new marketing technique. The gross margin increased from 44% as of June 30, 2018 to 58% as of June 30, 2019. This increase is related to the increase in gross margin from $263,638 as of June 30, 2018 to $587,666 as of June 30, 2019. This represents an increase of $324,028 or 123% from the prior year. The increase is related to the increase in revenues which is a direct result of the new marketing technique used by the Company.

 

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For the three months ended March 31,June 30, 2019, our general and administrative expenses and marketing and selling expenses were $457,552$505,766 compared to $254,781$268,347 for the three months ended March 31,June 30, 2018, resulting in an increase of $202,771$237,419 or 80%88%. The increase is due to stock basedstock-based compensation of approximately $106,000$131,250 from $0 for the three months ended March 31,June 30, 2019 and 2018, respectively, and the increase in payroll to approximately $145,000 from approximately $115,000respectively.

As a result, net income was $78,580 for the three months ended March 31,June 30, 2019, compared to net loss of $11,907 for the three months ended June 30, 2018.

For the Six Months Ended June 30, 2019 and 2018

Revenues

Our revenue was $1,545,841 for the six months ended June 30, 2019, compared to $1,326,491 for the six months ended June 30, 2018, resulting in an increase of $219,350, or 17%. The increase is primarily due to the new marketing technique used by the Company.

Operating Expenses

Direct costs of revenues were $633,014 and $805,928 for the six months ended June 30, 2019 and 2018, respectively resulting in a decrease of $172,914 or 21% partially due to the increased in cost effectiveness of production.

For the six months ended June 30, 2019, our general and administrative expenses and marketing and selling expenses were $963,318 compared to $501,891 for the six months ended June 30, 2018, resulting in an increase of $461,427 or 92%. The increase is due to stock-based compensation of approximately $237,500 from $0 for the six months ended June 30, 2019 and 2018, respectively.

 

As a result, net loss was $145,866$67,286 for the threesix months ended March 31,June 30, 2019, compared to net income of $40,044$11,474 for the threesix months ended March 31,June 30, 2018.

 

Liquidity and Capital Resources

 

Liquidity and Capital Resources during the threesix months ended March 31,June 30, 2019 compared to the threesix months ended March 31,June 30, 2018

 

We had cash provided by operations of $2,121$23,918 for the threesix months ended March 31,June 30, 2019, compared to cash provided by operations of $48,775$75,966 for the threesix months ended March 31,June 30, 2018. The positive cash flow from operating activities for the threesix months ended March 31,June 30, 2019 is attributable to the net loss and in the change in Company’s operating assets and liabilities.liabilities, primarily the purchases of inventory for the third quarter sales. Cash provided by operations for the threesix months ended March 31,June 30, 2018 is attributable to the Company’s decrease in accounts receivable offset by the decrease in accrued liabilities.

 

We had no cash used in investing activities of $- for the threesix months ended March 31,June 30, 2019 and used cash inprovided by investing activities of $-$8,411 for the threesix months ended March 31,June 30, 2018.

 

We had cash used in financing activities of $9,360$18,486 for the threesix months ended March 31,June 30, 2019, compared to cash used of $8,407$487 for the same period in 2018.

 

We will have to raise funds to pay for our expenses. We may have to borrow money from shareholders or issue debt or equity or enter into a strategic arrangement with a third party. There can be no assurance that additional capital will be available to us. We currently have no arrangements or understandings with any person to obtain funds through bank loans, lines of credit or any other sources. Since we have no such arrangements or plans currently in effect, our inability to raise funds for our operations will have a severe negative impact on our ability to remain a viable company.

 

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Going Concern

 

The accompanying unaudited financial statements and the factors within it, have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business and the ability of the Company to continue as a going concern for a reasonable period of time. The Company sustained a net loss of $145,866$67,286 for the six months ended June 30, 2019, and had cash provided by operating activities of $2,121$23,918 for the threesix months ended March 31,June 30, 2019. The Company had working capital deficit and accumulated deficit of $523,175$423,982 and $419,748,$341,168, respectively, as of March 31,June 30, 2019. The Company’s continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from third parties to sustain its current level of operations. The Company is in the process of securing working capital from investors for common stock, convertible notes payable, and/or strategic partnerships. No assurance can be given that the Company will be successful in these efforts. The financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

 

On April 19, 2018, the Company acquired Just Right Products, Inc. (“JRP”), a Texas corporation. JRP was incorporated on January 17, 2010. The acquisition of 100% of JRP from Marc Johnson (“Johnson”) was through a stock exchange whereas the Company issued Johnson 2,000,000 shares of restricted Series A preferred stock (the “Acquisition Shares”). Each share of the Series A preferred stock is convertible into ten shares of common stock and each share has 100 votes on a fully diluted basis. The Acquisition Shares, after issuance, constitutes a change of control as Johnson, the receiver of the Acquisition Shares controls approximately 61% of the outstanding votes.

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We currently have no off-balance sheet arrangements that have or are reasonably likely to have a current or future material effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.

 

Critical Accounting Policies

 

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires us to make a number of estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. Such estimates and assumptions affect the reported amounts of revenues and expenses during the reporting period. We base our estimates on historical experiences and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ materially from these estimates under different assumptions and conditions. We continue to monitor significant estimates made during the preparation of our financial statements. On an ongoing basis, we evaluate estimates and assumptions based upon historical experience and various other factors and circumstances. We believe our estimates and assumptions are reasonable in the circumstances; however, actual results may differ from these estimates under different future conditions.

 

See Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and Note 1, “Summary of Significant Accounting Policies” in our audited financial statements for the year ended December 31, 2018, included in our Annual Report on Form 10-K as filed on April 16, 2019, for a discussion of our critical accounting policies and estimates.

 

ITEM 3.ITEM 3.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

A smaller reporting company, as defined by Item 10 of Regulation S-K, is not required to provide the information required by this item.

 

ITEM 4.ITEM 4.CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

The Securities and Exchange Commission defines the term “disclosure controls and procedures” to mean a company’s controls and other procedures of an issuer that are designed to ensure that information required to be disclosed in the reports that it files or submits under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the Securities and Exchange Commission’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Securities Exchange Act of 1934 is accumulated and communicated to the issuer’s management, including its chief executive and chief financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. The Company maintains such a system of controls and procedures in an effort to ensure that all information which it is required to disclose in the reports it files under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified under the SEC’s rules and forms and that information required to be disclosed is accumulated and communicated to the chief executive and interim chief financial officer to allow timely decisions regarding disclosure.

 

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As of the end of the period covered by this report, we carried out an evaluation, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures. Based on this evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that the Company’s disclosure controls and procedures are not effective as of such date. The Chief Executive Officer and Chief Financial Officer have determined that the Company continues to have the following deficiencies which represent a material weakness:

 

 1.The Company’s lack of independent directors, the Company intends to appoint additional independent directors;
   
 2.Lack of in-house personnel with the technical knowledge to identify and address some of the reporting issues surrounding certain complex or non-routine transactions. With material, complex and non-routine transactions, management has and will continue to seek guidance from third-party experts and/or consultants to gain a thorough understanding of these transactions;

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 3.Insufficient personnel resources within the accounting function to segregate the duties over financial transaction processing and reporting;
   
 4.Insufficient written policies and procedures over accounting transaction processing and period end financial disclosure and reporting processes.

 

To remediate our internal control weaknesses, management intends to implement the following measures:

 

 The Company will add sufficient number of independent directors to the board and appoint additional member(s) to the Audit Committee.
   
 The Company will add sufficient accounting personnel to properly segregate duties and to effect a timely, accurate preparation of the financial statements.
   
 The Company will hire staff technically proficient at applying U.S. GAAP to financial transactions and reporting.
   
 Upon the hiring of additional accounting personnel, the Company will develop and maintain adequate written accounting policies and procedures.

 

The additional hiring is contingent upon The Company’s efforts to obtain additional funding through equity or debt and the results of its operations. Management expects to secure funds in the coming fiscal year but provides no assurances that it will be able to do so.

 

Changes in Internal Control Over Financial Reporting

 

There are no changes in our internal controls over financial reporting other than as described elsewhere herein.

 

Limitations on the Effectiveness of Controls

 

The Company’s management, including the CEO and CFO, does not expect that our disclosure controls and procedures or our internal control over financial reporting will prevent or detect all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. Further, the design of the control system must reflect that there are resource constraints and that the benefits must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

 

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PART II - OTHER INFORMATION

 

ITEM 1.ITEM 1.LEGAL PROCEEDINGS.

 

There are no pending legal proceedings in which we are a party or in which any of our directors, officers or affiliates, any owner of record or beneficiary of more than 5% of any class of our voting securities is a party adverse to us or has a material interest adverse to us. Our property is not the subject of any pending legal proceedings.

 

ITEM 1A.ITEM 1A.RISK FACTORS.

 

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.

 

ITEM 2.ITEM 2.UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

 

During the quarter ending March 31,June 30, 2019, the Company issued no unregistered securities.

 

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ITEM 3.ITEM 3.DEFAULTS UPON SENIOR SECURITIES.

 

None.

 

ITEM 4.ITEM 4.MINE SAFETY DISCLOSURES.

 

Not Applicable.

 

ITEM 5.ITEM 5.OTHER INFORMATION.

 

None.

 

ITEM 6.ITEM 6.EXHIBITS

 

Exhibit

Number

 Description
3.1 Articles of Incorporation (incorporated by reference to our Registration Statement on Form S-1, filed on October 8, 2013).
3.2 Bylaws (incorporated by reference to our Registration Statement on Form S-1, filed on October 8, 2013).
10.1 Acquisition Agreement between ADM Endeavors, Inc. and Just Right Products, Inc., dated April 19, 2018, with an effective date of April 1, 2018 (incorporated by reference to our Form 8-K filed on April 25, 2018).
31 (1) Certification of Principal Executive Officer and Principal Accounting Officer of ADM Endeavors, Inc. required by Rule 13a-14(1) or Rule 15d-14(a) of the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32 (1) Certification of Principal Executive Officer and Principal Accounting Officer of ADM Endeavors, Inc. pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and Section 1350 Of 18 U.S.C. 63
   

101.INS

101.SCH

101.CAL

101.DEF

101.LAB

101.PRE

 

XBRL Taxonomy Extension Instance Document

XBRL Taxonomy Extension Schema Document

XBRL Taxonomy Extension Calculation Linkbase Document

XBRL Taxonomy Extension Definition Linkbase Document

XBRL Taxonomy Extension Label Linkbase Document

XBRL Taxonomy Extension Presentation Linkbase Document

   
(1) Filed herewith.

 

*Pursuant to Regulation S-T, this interactive data file is deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, and otherwise is not subject to liability under these sections.

 

2122

 

 

SIGNATURES

 

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 ADM ENDEAVORS, INC.
   
Dated: May 20,August 19, 2019 /s/ Ardell Mees
 By:Ardell Mees
 Its:Chief Executive Officer and Chief Financial Officer

 

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