UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

☒ QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended ~~March 31,~~September 30, 2021

☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT OF 1934

For the transition period from _______ to _______

Commission file number: 001-32501

REED’S, INC.

(Exact name of registrant as specified in its charter)

Delaware

35-2177773

(State of

incorporation)

(I.R.S. Employer

Identification No.)

201 Merritt 7, Norwalk, CT. 06851

(Address of principal executive offices) (Zip Code)

(800) 997-3337

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class		Trading Symbol		Names of each exchange on which registered
Common Stock		REED		NASDAQ

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: There were a total of ~~93,584,380~~93,729,330 shares of Common Stock outstanding as of ~~May 11,~~November 5, 2021.

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically, every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated Filer ☐	Accelerated Filer ☐	Non-Accelerated Filer (do not check if Smaller Reporting Company) ☐
Smaller Reporting Company ☒	Emerging Growth Company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the issuer is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION	F-1

Item 1. Condensed Financial Statements	F-1

Condensed Balance Sheets ~~- March 31,~~– September 30, 2021 (Unaudited) and December 31, 2020	F-1

Condensed Statements of Operations (Unaudited) for the three and nine months ended ~~March 31,~~September 30, 2021 and 2020	F-2

Condensed Statements of Changes in Stockholders’ Equity (Deficit) (Unaudited) for the three and nine months ended ~~March 31,~~September 30, 2021 and 2020	F-3

Condensed Statements of Cash Flows (Unaudited) for the ~~three~~nine months ended ~~March 31,~~September 30, 2021 and 2020	~~F-4~~F-5

Notes to Condensed Financial Statements (Unaudited)	~~F-5~~F-6

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	1

Item 3. Quantitative and Qualitative Disclosures About Market Risk	710

Item 4. Controls and Procedures	710

PART II - OTHER INFORMATION	711

Item 1. Legal Proceedings	711

Item 1A. Risk Factors	711

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	811

Item 3. Defaults Upon Senior Securities	811

Item 4. Mine Safety Disclosures	811

Item 5. Other Information	811

Item 6. Exhibits	812

Cautionary Note Regarding Forward Looking Statements

This Quarterly Report on Form 10-Q as well as our other public filings or public statements include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are identified by terms and phrases such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,” “project,” “should,” and “will” and similar expressions and include references to assumptions and relate to our future prospects, developments, and business strategies.

These forward-looking statements involve known and unknown risks, assumptions and uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by forward-looking statements. These risks, assumptions and uncertainties include difficulty in marketing Reed’s products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. These risks, assumptions and uncertainties are not necessarily all of the important factors that could cause actual results to differ materially from those expressed in any of our forward-looking statements.

We undertake no obligation to update or revise the forward-looking statements included in this report, whether as a result of new information, future events or otherwise, after the date of this report. Our actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward-looking statements.

Part I – FINANCIAL INFORMATION

Item 1. Financial Statements

REED’S INC.

CONDENSED BALANCE SHEETS

(Amounts in thousands, except share amounts)

	March 31, 2021			December 31, 2020			September 30, 2021			December 31, 2020
	(Unaudited)						(Unaudited)
ASSETS
Current assets:
Cash	$	155		$	595		$	941		$	595
Accounts receivable, net of allowance for doubtful accounts and returns and discounts of $165 and $234, respectively		5,032			4,718
Accounts receivable, net of allowance of $140 and $234, respectively								6,945			4,718
Receivable from related party		701			682			826			682
Inventory, net of reserve for obsolescence of $174 and $194, respectively		12,445			11,119
Inventory, net of reserve of $130 and $194, respectively								15,514			11,119
Prepaid expenses and other current assets		2,110			1,341			1,995			1,341
Total current assets		20,443			18,455			26,221			18,455

Property and equipment, net of accumulated depreciation of $379 and $361, respectively		949			920
Property and equipment, net of accumulated depreciation of $498 and $361, respectively								824			920
Equipment held for sale, net of impairment reserves of $96 and $96, respectively		67			67			67			67
Intangible assets		617			615			621			615
Total assets	$	22,076		$	20,057		$	27,733		$	20,057

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	8,134		$	6,746		$	8,870		$	6,746
Payable to related party		1,034			557			856			557
Accrued expenses		449			895			983			895
Revolving line of credit		4,256			-			8,255			-
Current portion of note payable		727			599			-			599
Current portion of leases payable		145			130
Current portion of lease liabilities								155			130
Total current liabilities		14,745			8,927			19,119			8,927

Leases payable, less current portion		518			555
Lease liabilities, less current portion								437			555
Note payable, less current portion		43			171			-			171
Warrant liability		-			-
Total liabilities		15,306			9,653			19,556			9,653

Stockholders’ equity:
Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 9,411 shares issued and outstanding		94			94			94			94
Common stock, $.0001 par value, 120,000,000 shares authorized, 86,807,905 and 86,317,096 shares issued and outstanding, respectively		9			9
Common stock, $.0001 par value, 120,000,000 shares authorized, 93,667,855 and 86,317,096 shares issued and outstanding, respectively								9			9
Additional paid in capital		97,904			97,031			106,345			97,031
Accumulated deficit		(91,237	)		(86,730	)		(98,271	)		(86,730	)
Total stockholders’ equity		6,770			10,404			8,177			10,404
Total liabilities and stockholders’ equity	$	22,076		$	20,057		$	27,733		$	20,057

The accompanying notes are an integral part of these condensed financial statements.

F-1

REED’S, INC.

CONDENSED STATEMENTS OF OPERATIONS

For the Three and Nine Months Ended ~~March 31,~~September 30, 2021 and 2020

(Unaudited)

(Amounts in thousands, except share and per share amounts)

							2021			2020			2021			2020
	2021			2020			Three Months Ended September 30,						Nine Months Ended September 30,
	March 31, 2021			March 31, 2020			2021			2020			2021			2020
Net Sales	$	12,146		$	9,523		$	13,402		$	10,562		$	36,818		$	30,938
Cost of goods sold		8,293			6,653			9,530			7,176			25,824			21,694
Gross profit		3,853			2,870			3,872			3,386			10,994			9,244

Operating expenses:
Delivery and handling expense		3,286			1,263			3,093			2,207			8,888			4,950
Selling and marketing expense		2,215			1,925			2,644			1,872			7,493			5,382
General and administrative expense		2,603			1,932			1,788			1,583			6,227			4,872
Total operating expenses		8,104			5,120			7,525			5,662			22,608			15,204

Loss from operations		(4,251	)		(2,250	)		(3,653	)		(2,276	)		(11,614	)		(5,960	)

Interest expense		(256	)		(336	)		(234	)		(322	)		(692	)		(961	)
Gain on extinguishment of PPP note payable								-			-			770			-
Change in fair value of warrant liability		-			6			-			8			-			1

Net loss	$	(4,507	)	$	(2,580	)		(3,887	)		(2,590	)		(11,536	)		(6,920	)

Net loss per share – basic and diluted	$	(0.05	)	$	(0.05	)
Dividends on Series A Convertible Preferred Stock								-			-			(5	)		(5	)

Net Loss Attributable to Common Stockholders							$	(3,887	)	$	(2,590	)	$	(11,541	)	$	(6,925	)

Loss per share – basic and diluted							$	(0.04	)	$	(0.04	)	$	(0.13	)	$	(0.12	)

Weighted average number of shares outstanding – basic and diluted		86,631,304			47,595,206			93,644,935			62,940,091			90,400,832			56,706,141

The accompanying notes are an integral part of these condensed financial statements.

F-2

REED’S, INC.

CONDENSED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIT)

For the Three and Nine Months Ended ~~March 31, 2021~~September 30 and 2020

(Unaudited)

(Amounts in thousands except share amounts)

Shares Amount Shares Amount Shares Amount Capital Deficit (Deficit)
Common Stock Preferred Stock Common Stock Issuable Additional Paid In Accumulated Total
Stockholders’ Equity
Shares Amount Shares Amount Shares Amount Capital Deficit (Deficit)
Balance, December 31, 2020 86,317,096 $ 9 9,411 $ 94 - $ - $ 97,031 $ (86,730 ) $ 10,404
Fair value of vested options 300 300
Fair value of vested restricted shares granted to officers 84,809 98 98
Common shares issued on exercise of options 6,000 3 3
Common shares issued for financing costs  400,000 472 472
Net loss - - - - - - - (4,507 ) (4,507 )
Balance, March 31, 2021 86,807,905 $ 9 9,411 $ 94 - $ - $ 97,904 $ (91,237 ) $ 6,770

	Shares		Amount		Shares		Amount		Shares		Equity		Capital			Deficit			Equity
	Common Stock				Preferred Stock				Common Stock Issuable				Additional Paid In			Accumulated			Total Stockholders’
	Shares		Amount		Shares		Amount		Shares		Equity		Capital			Deficit			Equity
Balance, June 30, 2021		93,601,380	$	9		9,411	$	94		-	$	-	$	105,847		$	(94,384	)	$	11,566
Fair value of vested options				-				-				-		436						436
Fair value of vested restricted shares granted to an officer for services		61,475												65						65
Dividends on Series A Convertible Preferred Stock
Dividends on Series A Convertible Preferred Stock, shares
Issuance of shares for dividends on Series A Convertible Preferred Stock
Issuance of shares for dividends on Series A Convertible Preferred Stock, shares
Repurchase of common stock
Repurchase of common stock, shares
Common shares issued on exercise of stock options		5,000												3						3
Common shares issued for financing costs
Common shares issued for financing costs, shares
Common shares issued pursuant to the rights offering, net of offering costs		-		-		-		-						(6	)		-			(6	)
Common shares issued pursuant to the rights offering, net of offering costs, shares
Net Loss												-					(3,887	)		(3,887	)
Balance, September 30, 2021		93,667,855	$	9		9,411	$	94		-	$	-	$	106,345		$	(98,271	)	$	8,177

Common Stock Preferred Stock Common Stock Issuable Additional Paid In Accumulated Total
Stockholders’ Equity
Shares Amount Shares Amount Shares Amount Capital Deficit (Deficit)
Balance, December 31, 2019 47,595,206 $ 5 9,411 $ 94 - $ - $ 77,596 $ (76,548 ) $ 1,147
Fair value of vested options 495 495
Fair value of vested restricted shares granted to an officer 350,000 285 285
Net loss - - - - - - - (2,580 ) (2,580 )
Balance, March 31, 2020 47,595,206 $ 5 9,411 $ 94 350,000 $ 285 $ 78,091 $ (79,128 ) $ (653
)

	Shares			Amount		Shares		Amount		Shares			Equity	Capital			Deficit			Equity
	Common Stock					Preferred Stock				Common Stock Issuable				Additional Paid In			Accumulated			Total Stockholders’
	Shares			Amount		Shares		Amount		Shares			Equity	Capital			Deficit			Equity
Balance, December 31, 2020		86,317,096		$	9		9,411	$	94		-	$	-	$	97,031		$	(86,730	)	$	10,404
Fair value of vested options					-				-						1,264						1,264
Fair value of vested restricted shares granted to officers		221,252			-				-						234						234
Issuance of shares for dividends on Series A Convertible Preferred Stock		-			-				-									(5	)		(5	)
Repurchase of common stock		(13,493	)												(15	)					(15	)
Common shares issued on exercise of options		63,000			-										32						32
Common shares issued for financing costs		400,000													472						472
Common shares issued pursuant to the rights offering, net of offering costs		6,680,000			-		-		-						7,327			-			7,327
Net Loss											-		-					(11,536	)		(11,536	)
Balance, September 30, 2021		93,667,855		$	9		9,411	$	94		-	$	-	$	106,345		$	(98,271	)	$	8,177

F-3

	Shares		Amount		Shares		Amount		Shares		Equity		Capital		Deficit			Equity
	Common Stock				Preferred Stock				Common Stock Issuable				Additional Paid In		Accumulated			Total Stockholders’
	Shares		Amount		Shares		Amount		Shares		Equity		Capital		Deficit			Equity
Balance, June 30, 2020		62,928,540	$	6		9,411	$	94		350,000	$	285	$	83,364	$	(80,883	)	$	2,866
Fair value of vested options				-				-				-		263					263
Common shares issued on exercise of options		27,500		-						-				14					14
Issuance of shares for dividends on Series A Convertible Preferred Stock		4,530		-				-		-		-		5		-			5
Net Loss																(2,590	)		(2,590	)
Balance, September 30, 2020		62,960,570	$	6		9,411	$	94		350,000	$	285	$	83,646	$	(83,473	)	$	558

	Common Stock				Preferred Stock				Common Stock Issuable				Additional Paid In		Accumulated			Total Stockholders’
	Shares		Amount		Shares		Amount		Shares		Equity		Capital		Deficit			Equity
Balance, December 31, 2019		47,595,206	$	5		9,411	$	94		-	$	-	$	77,596	$	(76,548	)	$	1,147
Fair value of vested options				-				-						722					722
Fair value of vested restricted shares granted to officers				-				-		350,000		285							285
Dividends on Series A Convertible Preferred Stock		4,530		-				-		-				5		(5	)		-
Common shares issued on exercise of options		27,500		-						-				14					14
Common shares issued pursuant to the rights offering, net of offering costs		15,333,334		1				-		-		-		5,309		-			5,310
Net Loss																(6,920	)		(6,920	)
Balance, September 30, 2020		62,960,570	$	6		9,411	$	94		350,000	$	285	$	83,646	$	(83,473	)	$	558

The accompanying notes are an integral part of these condensed financial statements.

F-4

REED’S, INC.

CONDENSED STATEMENTS OF CASH FLOWS

For the Nine Months Ended September 30, 2021 and 2020

(Unaudited)

(Amounts in thousands)

	September 30, 2021			September 30, 2020
Cash flows from operating activities:
Net loss	$	(11,536	)	$	(6,920	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation		106			56
Gain on termination of leases		(2	)		(6	)
Gain on extinguishment of PPP note payable		(770	)		-
Amortization of debt discount		162			290
Amortization of prepaid financing costs		147			-
Amortization of right of use assets		74			89
Fair value of vested options		1,264			722
Fair value of vested restricted shares granted to officers		234			285
Decrease in allowance for doubtful accounts		(95	)		(181	)
Decrease (increase) in inventory reserve		(64	)		(422	)
Change in fair value of warrant liability		-			(1	)
Accrual of interest on convertible note to a related party		-			439
Lease liability		(78	)		(18	)
Changes in operating assets and liabilities:
Accounts receivable		(2,132	)		(2,367	)
Inventory		(4,332	)		1,495
Prepaid expenses and other assets		(491	)		(318	)
Accounts payable		2,126			(100	)
Accrued expenses		82			189
Net cash used in operating activities		(15,305	)		(6,768	)
Cash flows from investing activities:
Trademark costs		(6	)		(37	)
Purchase of property and equipment		(95	)		(121	)
Net cash used in investing activities		(101	)		(158	)
Cash flows from financing activities:
Borrowings on line of credit		49,940			34,645
Repayments of line of credit		(41,685	)		(33,710	)
Capitalization of financing costs		-			(130	)
Proceeds from note payable		-			770
Repayment of amounts due to/from officers		155			-
Principal repayments on capital lease obligation		(2	)		(11	)
Exercise of options		32			14
Repurchase of common stock		(15	)		-
Proceeds from sale of common stock		7,327			5,310
Net cash provided by financing activities		15,752			6,888

Net increase in cash		346			(38	)
Cash at beginning of period		595			913
Cash at end of period	$	941		$	875

Supplemental disclosures of cash flow information:
Cash paid for interest	$	258		$	231

Non-Cash Investing and Financing Activities
Dividends on Series A Convertible Preferred Stock	$	5		$	5

The accompanying notes are an integral part of these condensed financial statements.

~~F-3~~

F-5

~~REED’S, INC.~~

~~CONDENSED STATEMENTS OF CASH FLOWS~~

~~For the Three Months Ended March 31, 2021 and 2020~~

~~(Unaudited)~~

~~(Amounts in thousands)~~

March 31, 2021 March 31, 2020
Cash flows from operating activities:
Net loss $ (4,507 ) $ (2,580 )
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation 32 12
Gain on sale on termination of leases (3 ) -
Amortization of debt discount 162 96
Amortization of prepaid financing costs 25 -
Amortization of right of use assets 24 37
Fair value of vested options 292 495
Fair value of vested restricted shares granted to officers 106 285
Decrease in allowance for doubtful accounts (69 ) (93 )
Decrease in inventory reserve (20 ) (384 )
Change in fair value of warrant liability - (6 )
Accrual of interest on convertible note to a related party - 142
Lease liability (8 ) (7 )
Changes in operating assets and liabilities:
Accounts receivable (244 ) (1,826 )
Inventory (1,306 ) 2,902
Prepaid expenses and other assets (484 ) (365 )
Accounts payable 1,387 (1,038 )
Accrued expenses (446 ) (22 )
Net cash used in operating activities (5,059 ) (2,352 )
Cash flows from investing activities:
Patent costs (2 ) -
Purchase of property and equipment (95 ) (22 )
Net cash used in investing activities (97 ) (22 )
Cash flows from financing activities:
Borrowings on line of credit 16,154 9,188
Repayments of line of credit (11,898 ) (7,677 )
Amounts from related party 459 -
Principal repayments on capital lease obligation (2 ) (22 )
Exercise of options 3 -
Net cash provided by financing activities 4,716 1,489

Net increase (decrease) in cash (440 ) (885 )
Cash at beginning of period 595 913
Cash at end of period $ 155 $ 28

Supplemental disclosures of cash flow information:
Cash paid for interest $ 70 $ 98

~~The accompanying notes are an integral part of these condensed financial statements.~~

~~F-4~~

REED’S, INC.

NOTES TO CONDENSED FINANCIAL STATEMENTS

Three and Nine Months Ended ~~March 31,~~September 30, 2021 and 2020 (Unaudited)

(In thousands, except share and per share amounts)

1. Basis of Presentation and Liquidity

The accompanying interim condensed financial statements of Reed’s, Inc. (the “Company”, “we”, “us”, or “our”), are unaudited, but in the opinion of management contain all adjustments, including normal recurring adjustments, necessary to present fairly our financial position at ~~March 31,~~September 30, 2021, and the results of operations and cash flows for the three and nine months ended ~~March 31,~~September 30, 2021, and 2020. The balance sheet as of December 31, 2020, is derived from the Company’s audited financial statements.

Certain information and footnote disclosures normally included in financial statements that have been prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission regarding interim financial reporting. We believe that the disclosures contained in these condensed financial statements are adequate to make the information presented herein not misleading. For further information, refer to the financial statements and the notes thereto included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2020, as filed with the Securities and Exchange Commission on March 30, 2021.

The results of operations for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, are not necessarily indicative of the results of operations to be expected for the full fiscal year ending December 31, 2021.

COVID-19 Considerations

During the period ended ~~March 31,~~September 30, 2021, the COVID-19 pandemic has impacted our operating results and the Company anticipates a continued impact for the balance of the year. In addition, the pandemic may cause reduced demand for our products if, for example, the pandemic results in a recessionary economic environment which negatively effects the consumers who purchase our products. Based on the recent increase in demand for our products, we believe that over the long term, there will continue to be strong demand for our products.

Through ~~March 31,~~September 30, 2021, the Company has experienced higher transportation expenses as the capacity in the freight market has not kept up with demand. The Company believes that costs will continue to increase throughout the year. In addition, the Company experienced increases in the pricing of several of its raw materials and delays in procuring several of these items. However, mitigation plans are being implemented to manage this risk. Additionally, the Company was negatively impacted by supply chain challenges impacting our ability to benefit from strong demand for and increased sales of our product. The disruption caused by labor shortages, significant raw material cost inflation, logistics issues and increased freight costs, and ongoing port congestion, resulted in suppressed margins and net income. The Company anticipates a continued impact through mid-2022.

Our ability to operate without significant incremental negative operational impact from the COVID-19 pandemic will in part depend on our ability to protect our employees and our supply chain. The Company has endeavored to follow the recommended actions of government and health authorities to protect our employees. Since the inception of the COVID-19 pandemic and through ~~March 31,~~September 30, 2021, we maintained the consistency of our operations during the onset of the COVID-19 pandemic. We will continue to innovate in managing our business, coordinating with our employees and suppliers to do our part in the infection prevention and remain flexible in responding to our customers and suppliers. However, the uncertainty resulting from the pandemic could result in an unforeseen disruption to our workforce and supply chain (for example an inability of a key supplier or transportation supplier to source and transport materials) that could negatively impact our operations.

Net sales for the nine-month period ended ~~March 31,~~September 30, 2021, were up ~~28%~~19% from the prior year period. Through ~~March 31,~~September 30, 2021, we continue to generate cash flows to meet our short-term liquidity needs, and we expect to maintain access to the capital markets. We have also not observed any material impairments of our assets or a significant change in the fair value of our assets due to the COVID-19 pandemic.

~~F-5~~

F-6

Liquidity

The accompanying financial statements have been prepared under the assumption that the Company will continue as a going concern. Such assumption contemplates the realization of assets and satisfaction of liabilities in the normal course of business.

For the ~~three~~nine months ended ~~March 31,~~September 30, 2021, the Company recorded a net loss of $~~4,507~~11,536 and used cash in operations of $~~5,059~~15,305. As of ~~March 31,~~September 30, 2021, we had a cash balance of $~~155~~941 with borrowing capacity of $~~2,513~~1,293, a stockholder’s equity of $~~6,770~~8,177 and a working capital of $~~5,698~~7,102, compared to a cash balance of $595 with borrowing capacity of $5,166, stockholders’ equity of $10,404 and a working capital of $9,528 at December 31, 2020. Notwithstanding the net loss for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, management projects adequate cash from operations and available line of credit to ensure continuation of the Company as a going concern for at least one year from the date ~~of this quarterly report.~~these financial statements are issued.

Historically, we have financed our operations through public and private sales of common stock, issuance of preferred and common stock, convertible debt instruments, term loans and credit lines from financial institutions, and cash generated from operations. We have taken decisive action to improve our margins, including fully outsourcing our manufacturing process, streamlining our product portfolio, negotiating improved vendor contracts, and restructuring our selling prices.

2. Significant Accounting Policies

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Those estimates and assumptions include estimates for reserves of uncollectible accounts, inventory obsolescence, depreciable lives of property and equipment, analysis of impairments of recorded long-term tangible and intangible assets, realization of deferred tax assets, accruals for potential liabilities and assumptions made in valuing stock ~~instruments issued for services.~~compensation expense.

Revenue Recognition

The Company recognizes revenue in accordance with Accounting Standards Codification (ASC) 606, Revenue from Contracts with Customers (“ASC 606”). The underlying principle of ASC 606 is to recognize revenue to depict the transfer of goods or services to customers at the amount expected to be collected. ASC 606 creates a five-step model that requires entities to exercise judgment when considering the terms of contract(s), which include (1) identifying the contract or agreement with a customer, (2) identifying our performance obligations in the contract or agreement, (3) determining the transaction price, (4) allocating the transaction price to the separate performance obligations, and (5) recognizing revenue as each performance obligation is satisfied.

The Company does not have any significant contracts with customers requiring performance beyond delivery, and contracts with customers contain no incentives or discounts that could cause revenue to be allocated or adjusted over time. Shipping and handling activities are performed before the customer obtains control of the goods and therefore represent a ~~fulfillment~~fulfilment activity rather than a promised service to the customer. Revenue and costs of sales are recognized when control of the products transfers to our customer, which generally occurs upon shipment from our facilities. The Company’s performance obligations are satisfied at that time.

All of the Company’s products are offered for sale as finished goods only, and there are no performance obligations required post-shipment for customers to derive the expected value from them.

The Company does not allow for returns, except for damaged products when the damage occurred ~~pre-fulfillment.~~pre-fulfilment. Damaged product returns have historically been insignificant. Because of this, the stand-alone nature of our products, and our assessment of performance obligations and transaction pricing for our sales contracts, we do not currently maintain a contract asset or liability balance for obligations. We assess our contracts and the reasonableness of our conclusions on a quarterly basis.

~~F-6~~

F-7

Loss per Common Share

Basic earnings (loss) per share is computed by dividing the net income (loss) applicable to common stockholders by the weighted average number of shares of common stock outstanding during the period. Diluted earnings (loss) per share is computed by dividing the net income applicable to common stockholders by the weighted average number of common shares outstanding plus the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued, using the treasury stock method. Potential common shares are excluded from the computation when their effect is antidilutive.

For the periods ended ~~March 31,~~September 30, 2021, and 2020, the calculations of basic and diluted loss per share are the same because potential dilutive securities would have had an anti-dilutive effect. The potentially dilutive securities consisted of the following:

Schedule of Potentially Dilutive Securities

	March 31, 2021		March 31, 2020		September 30, 2021		September 30, 2020
Convertible note to a related party		-		2,266,667
Unvested restricted common stock						172,639		244,740
Options						11,260,876		4,716,357
Warrants		3,362,241		6,413,782		3,098,479		6,413,782
Common stock equivalent of Series A Convertible Preferred stock		37,644		37,644		37,644		37,644
Convertible note to a related party						-		2,266,667
Common stock issuable				350,000		-		350,000
Unvested restricted common stock		309,082		150,000
Options		11,028,322		4,683,380
Total		14,737,289		13,901,473		14,569,638		14,029,190

The Series A Convertible Preferred Stock is convertible into Common shares at the rate of 1:4.

Stock Compensation Expense

The Company periodically issues stock options and restricted stock awards to employees and non-employees in non-capital raising transactions for services and for financing costs. The Company accounts for such grants issued and vesting based on ASC 718, Compensation-Stock Compensation whereby the value of the award is measured on the date of grant and recognized for employees as compensation expense on the straight-line basis over the vesting period. Recognition of compensation expense for non-employees is in the same period and manner as if the Company had paid cash for the services. The Company recognizes the fair value of stock-based compensation within its Statements of Operations with classification depending on the nature of the services rendered.

The fair value of the Company’s stock options is estimated using the Black-Scholes-Merton Option Pricing model, which uses certain assumptions related to risk-free interest rates, expected volatility, expected life of the stock options or restricted stock, and future dividends. Compensation expense is recorded based upon the value derived from the Black-Scholes-Merton Option Pricing model and based on actual experience. The assumptions used in the Black-Scholes-Merton Option Pricing model could materially affect compensation expense recorded in future periods.

Advertising Costs

Advertising costs are expensed as incurred and are included in selling and marketing expense. Advertising costs ~~aggregated $349~~ ~~and $302~~for the three months ended ~~March 31,~~September 30, 2021, and 2020, aggregated $347 and $536, respectively. Advertising costs for the nine months ended September 30, 2021, and 2020, aggregated $1,050 and $1,141, respectively.

Concentrations

~~Gross sales.~~Sales. During the three months ended ~~March 31,~~September 30, 2021, one customer accounted for 24% of gross billing, and during the ~~Company’s~~nine months ended September 30, 2021, two ~~largest~~ customers accounted for 2321% and 11% of gross billing, respectively. During the three months ended September 30, 2020, two customers accounted for 24% and 12% of gross sales, ~~respectively. During~~respectively, and during the ~~three~~nine months ended ~~March 31,~~September 30, 2020, ~~the Company’s~~ two ~~largest~~ customers accounted for 2225% and 1413% of gross sales, respectively. No other customers exceeded 10% of sales in either period.

F-8

Accounts receivable. As of ~~March 31,~~September 30, 2021, the Company had accounts receivable from ~~two customers~~one customer which comprised 18~~% and~~ 1027% of its gross accounts ~~receivable, respectively.~~receivable. As of December 31, 2020, the Company had accounts receivable from one customer which comprised 23% of its gross accounts receivable. No other customers exceeded 10% of gross accounts receivable in either period.

~~F-7~~

Purchases from vendors. During the three months ended ~~March 31,~~September 30, 2021, ~~the Company’s~~ two ~~largest vendor~~vendors accounted for ~~approximately~~ 13% and 1312% of all purchases, respectively. During the nine months ended September 30, 2021, two vendors accounted for 12% and 12% of all purchases, respectively. During the three months ended ~~March 31,~~September 30, 2020, ~~the Company’s largest vendor~~two vendors accounted for ~~approximately~~ 1013% and 11% of all purchases. During the nine months ended September 30, 2020, two vendors accounted for 11% and 11% of all purchases. No other vendors exceeded 10% of all purchases in either ~~periods.~~period.

Accounts payable. As of ~~March 31,~~September 30, 2021, the Company’s ~~two~~three largest vendors accounted for 1913%, 10% and 10% of the total accounts payable, respectively. As of December 31, 2020, the Company’s largest two vendors accounted for 12% and 10%10% of the total accounts payable, respectively. No other vendors exceeded 10% of gross accounts payable in either period.

Fair Value of Financial Instruments

The Company uses various inputs in determining the fair value of its financial assets and liabilities and measures these assets on a recurring basis. Financial assets recorded at fair value are categorized by the level of subjectivity associated with the inputs used to measure their fair value. ASC 820 defines the following levels of subjectivity associated with the inputs:

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.

Level 3—Unobservable inputs based on the Company’s assumptions.

The carrying amounts of financial assets and liabilities, such as cash and cash equivalents, accounts receivable, short-term bank loans, accounts payable, notes payable and other payables, approximate their fair values because of the short maturity of these instruments. The carrying values of capital lease obligations and long-term financing obligations approximate their fair values because interest rates on these obligations are based on prevailing market interest rates.

Recent Accounting Pronouncements

In June 2016, the FASB issued ASU 2016-13, Measurement of Credit Losses on Financial Instruments. ASU 2016-13 requires entities to use a forward-looking approach based on current expected credit losses (“CECL”) to estimate credit losses on certain types of financial instruments, including trade receivables. This may result in the earlier recognition of allowances for losses. ASU 2016-13 is effective for the Company beginning January 1, 2023, and early adoption is permitted. The Company does not believe the potential impact of the new guidance and related codification improvements will be material to its financial position, results of operations and cash flows.

In August 2020, the FASB issued ASU No. 2020-06 (“ASU 2020-06”) “Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40).” ASU 2020-06 reduces the number of accounting models for convertible debt instruments by eliminating the cash conversion and beneficial conversion models. The diluted net income per share calculation for convertible instruments will require the Company to use the if-converted method. For contracts in an entity’s own equity, the type of contracts primarily affected by this update are freestanding and embedded features that are accounted for as derivatives under the current guidance due to a failure to meet the settlement conditions of the derivative scope exception. This update simplifies the related settlement assessment by removing the requirements to (i) consider whether the contract would be settled in registered shares, (ii) consider whether collateral is required to be posted, and (iii) assess shareholder rights. ASU 2020-06 is effective January 1, 2024, for the Company and the provisions of this update can be adopted using either the modified retrospective method or a fully retrospective method. Early adoption is permitted, but no earlier than January 1, 2021, including interim periods within that year. Effective January 1, 2021, the Company early adopted ASU 2020-06 and that adoption did not have an impact on our financial statements and related disclosures.

F-9

Other recent accounting pronouncements issued by the FASB, its Emerging Issues Task Force, the American Institute of Certified Public Accountants, and the Securities and Exchange Commission did not or are not believed by management to have a material impact on the Company’s present or future financial statements.

~~F-8~~

3. Inventory

Inventory is valued at the lower of cost (first-in, first-out) or net realizable value, and net of reserves is comprised of the following (in thousands):

Schedule of Inventory

	March 31, 2021		December 31, 2020		September 30, 2021		December 31, 2020
Raw materials and packaging	$	7,746	$	6,793	$	10,068	$	6,793
Finished products		4,699		4,326		5,446		4,326
Total	$	12,445	$	11,119	$	15,514	$	11,119

The Company has recorded a reserve for slow moving and potentially obsolete inventory. The reserve at ~~March 31,~~September 30, 2021, and December 31, 2020, was $~~174~~130 and $194, respectively.

4. Property and Equipment

Property and equipment is comprised of the following (in thousands):

Schedule of Property and Equipment

	March 31, 2021			December 31, 2020			September 30, 2021			December 31, 2020
Right-of-use assets under operating leases	$	724		$	724		$	724		$	724
Right-of-use assets under finance leases		6			54			-			54
Computer hardware and software		400			400			400			400
Machinery and equipment		198			103			198			103
Total cost		1,328			1,281			1,322			1,281
Accumulated depreciation and amortization		(379	)		(361	)		(498	)		(361	)
Net book value	$	949		$	920		$	824		$	920

Depreciation expense for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, and 2020 was $32106 and $1256, respectively, and amortization of right-of-use assets for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, and 2020 was $2474 and $3789, respectively. During the ~~three~~nine months ended ~~March 31,~~September 30, 2021, the Company disposed of right-of-use assets under finance leases with a cost of $48 and accumulated amortization of $38, and terminated $13 of related finance leases payable (see Note 8).

Equipment held for sale consists of the following (in thousands):

Schedule of Equipment Held for Sale

	March 31, 2021			December 31, 2020			September 30, 2021			December 31, 2020
Equipment held for sale	$	163		$	163		$	163		$	163
Reserve		(96	)		(96	)		(96	)		(96	)
Net book value	$	67		$	67		$	67		$	67

The balance as of ~~March 31,~~September 30, 2021, and December 31, 2020, consists of residual manufacturing equipment, at estimated net realizable value, which management anticipates selling during 2021.

F-10

5. Intangible Assets

Intangible assets are comprised of brand names acquired, specifically Virgil’s, and costs related to trademarks. They have been assigned an indefinite life, as we currently anticipate that they will contribute cash flows to the Company perpetually. These indefinite-lived intangible assets are not amortized but are assessed for impairment annually and evaluated annually to determine whether the indefinite useful life remains appropriate. We first assess qualitative factors to determine whether it is more likely than not that the asset is impaired. If further testing is necessary, we compare the estimated fair value of our asset with its book value. If the carrying amount of the asset exceeds its fair value, as determined by the discounted cash flows expected to be generated by the asset, an impairment loss is recognized in an amount equal to that excess. Based on management’s assessment, there were 0 indications of impairment at ~~March 31,~~September 30, 2021.

~~F-9~~

During the ~~three~~nine months ended ~~March 31,~~September 30, 2021, the Company capitalized costs of $26 pertaining to legal and other fees incurred in applying for international trademarks for Reeds and Virgil’s brands.

Intangible assets consist of the following (in thousands):

Summary of Intangible Assets

	March 31, 2021		December 31, 2020		September 30, 2021		December 31, 2020
Brand names	$	576	$	576	$	576	$	576
Trademarks		41		39		45		39
Total	$	617	$	615	$	621	$	615

6. Line of Credit

Amounts outstanding under the Company’s credit facilities are as follows (in thousands):

Schedule of Amount Outstanding Under Credit Facilities

March 31,
2021

December 31,
2020

Line of credit $ 4,256 $ -

September 30,

2021

December 31,

2020

Line of credit

8,255

On October 4, 2018, the Company entered into a financing agreement with Rosenthal & Rosenthal, Inc. (“Rosenthal”). The financing agreement provides a maximum borrowing capacity of $13,000. Borrowings are based on a formula of eligible accounts receivable and inventories (the “permitted borrowings”) plus advances (an “over-advance” of up to $4,000) in excess of permitted borrowings. At ~~March 31,~~September 30, 2021, the unused borrowing capacity under the financing agreement was $~~2,513~~1,293. The line of credit automatically renews each year until terminated. The line of credit matured on March 30, 2021, ~~with automatic yearly renewals thereafter until terminated.~~and was automatically renewed to mature on March 30, 2022.

Borrowings under the Rosenthal financing agreement bear interest at the greater of prime or 4.75%, plus an additional 2.0% to 3.5% depending on whether the borrowing is based upon receivables, inventory or is an over-advance. Additionally, the line of credit is subject to monthly facility and administration fees, and aggregate minimum monthly fees (including interest) of $4.

The line of credit is secured by substantially all of the assets, excluding intellectual property, of the Company. The over-advance is secured by all of Reed’s intellectual property collateral. Additionally, any over-advance was guaranteed by an irrevocable stand-by letter of credit in the amount of $1,500, issued by Daniel J. Doherty III and the Daniel J. Doherty, III 2002 Family Trust, affiliates of Raptor/Harbor Reeds SPV LLC (“Raptor”). On March 11, 2021, the Company entered into an amendment to the financing agreement, releasing that irrevocable standby letter of credit of $1,500 by Raptor with a $2,000 pledge of securities to Rosenthal by John J. Bello and Nancy E. Bello, as Co-Trustees of The John and Nancy Bello Revocable Living Trust.

John J. Bello, current Chairman and former Interim Chief Executive Officer of Reed’s, is a related party. He is also a greater than 5% beneficial owner of Reed’s common stock. As consideration for the collateral support, Mr. Bello received 400,000 shares of Reed’s restricted stock. The Company determined the fair value of the 400,000 restricted stock to be $472 which was recorded as a prepaid financing costs and included in prepaid expenses and other current assets on the condensed balance sheet at ~~March 31,~~September 30, 2021. The prepaid financing fee is to be amortized over a ~~twelve month~~twelve-month period. During the ~~three~~nine months ended ~~March 31,~~September 30, 2021, the company amortized $25272 of the prepaid financing costs to interest expense.

F-11

The financing agreement with Rosenthal includes customary restrictions that limit our ability to engage in certain types of transactions, including our ability to utilize tangible and intangible assets as collateral for other indebtedness. Additionally, the agreement contains a financial covenant that requires us to meet certain minimum working capital and tangible net worth thresholds as of the end of each quarter. We were in compliance with the terms of our agreement with Rosenthal as of ~~March 31,~~September 30, 2021.

~~F-10~~

The Company annually incurs an additional $130 of fees from the bank, which is equal to 1% of the $13,000 borrowing limit. These costs have been capitalized and recorded as a debt discount and are amortized over the remaining life of the Rosenthal agreement. On December 31, 2020, the remaining unamortized debt discount of $162 is included in prepaid expense and other current assets on the balance sheet. Amortization of debt discount was $162 and $96290 for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, and 2020, respectively. On ~~March 31,~~September 30, 2021, 0no remaining unamortized debt discount remained.

7. Note Payable

On April 20, 2020, the Company was granted a loan (the “PPP loan”) from City National Bank in the aggregate amount of $770, pursuant to the Paycheck Protection Program (the “PPP”) under the CARES Act. At December 31, 2020, the note payable balance was $770, of which $599 was reflected as the current portion of note payable. ~~At March 31,~~During the nine months ended September 30, 2021, the ~~note payable balance~~Company was notified that its PPP loan forgiveness application was approved. The Company recorded the loan forgiveness as a gain on forgiveness of debt of $770, of which $is included in other income, leaving ~~727~~0 ~~was reflected as the current portion of note payable.~~

~~The PPP loan agreement is dated April 20, 2020, matures on~~ ~~April 20, 2022, bears interest~~remaining balance owed at ~~a rate of~~ 1% per annum, with the first six months of interest deferred, is payable monthly commencing on November 2020, and is unsecured and guaranteed by the U.S. Small Business Administration. We applied ASC 470, ~~Debt~~, to account for the PPP loan. Funds from the PPP loan may only be used for qualifying expenses as described in the CARES Act, including qualifying payroll costs, qualifying group health care benefits, qualifying rent and debt obligations, and qualifying utilities. The Company believes it used the entire loan amount for qualifying expenses. Under the terms of the PPP, certain amounts of the loan may be forgiven if they are used for qualifying expenses. The Company was in compliance with the terms of the PPP loan as of March 31,September 30, 2021.

If the conditions outlined in the PPP loan program are adhered to by the Company, all or part of such loan could be forgiven. The Company believes that all or a substantial portion of the PPP loan is eligible for forgiveness. The Company applied for full forgiveness of the PPP loan on March 17, 2021. As for the potential loan forgiveness, once the PPP loan is, in part or wholly, forgiven and a legal release is received, the liability would be reduced by the amount forgiven and a gain on extinguishment would be recorded. However, the Company cannot provide any assurance whether the PPP loan will ultimately be forgiven by the SBA.

8. Leases Liabilities

The Company accounts for leases under ASC 842, Leases. The standard requires a lessee to record a right-of-use asset and a corresponding lease liability at the inception of the lease, initially measured at the present value of the lease payments.

ASC 842 requires recognition in the statement of operations of a single lease cost, calculated so that the cost of the lease is allocated over the lease term, generally on a straight-line basis. During the ~~three~~nine months ended ~~March 31,~~September 30, 2021, the Company reflected amortization of right of use asset of $2474 related to these leases, resulting in a net asset balance of $~~730~~448 as of ~~March 31,~~September 30, 2021.

In accordance with ASC 842, the right-of-use assets are being amortized over the life of the underlying leases.

As of December 31, 2020, lease liabilities totaled $685, made up of finance lease liabilities of $16 and operating lease liabilities of $669. During the ~~three~~nine months ended ~~March 31,~~September 30, 2021, the Company terminated $13 of finance leases, and made payments of $2 towards its finance lease liability and $878 towards its operating lease liability. As of ~~March 31,~~September 30, 2021, operating lease liabilities totaled $~~663, made up of finance lease liability of $~~1 ~~and operating lease liability of $662~~592.

As of ~~March 31,~~September 30, 2021, the weighted average remaining lease terms for operating ~~lease and finance lease~~leases are ~~3.76~~3.25 ~~years and~~ ~~0.50~~ ~~years, respectively.~~years. The weighted average discount rate for operating ~~lease~~leases is 12.6% ~~and~~ ~~12.6% for finance lease.~~.

9. Common Stock

Common stock issuance

On May 5, 2021, the Company entered into a placement agency agreement with Roth Capital Partners, LLC (the “Placement Agent”) and a securities purchase agreement with a certain purchaser for the purchase of shares of the Company’s common stock, par value $0.0001 per share, in an offering of securities registered under an effective registration statement filed with the Securities and Exchange Commission (“SEC”). In the offering, the Company sold 6,680,000 shares of common stock, at a price of $1.18 per share. The offering closed on May 7, 2021, and total proceeds received, net of fees, were $7,327. The Placement Agent was paid a total cash fee at the closing of the Offering equal to 6.5% of the gross cash proceeds received by the Company from the sale of the shares of common stock in the offering.

~~F-11~~

F-12

Common stock repurchases

During the nine months ended September 30, 2021, the Company repurchased 13,493 shares of common stock from an officer for $15 based on the market value of share on the date repurchased. The Company retired the shares.

9.10. Stock-Based Compensation

Restricted common stock

The following table summarizes restricted stock activity during the ~~three~~nine months ended ~~March 31,~~September 30, 2021:

Summary of Non-vested Restricted Stock Activity

	Unvested Shares			Issuable Shares			Fair Value at Date of Issuance			Weighted Average Grant Date Fair Value		Unvested Shares			Issuable Shares			Fair Value at Date of Issuance			Weighted Average Grant Date Fair Value
Balance, December 31, 2020		150,000			-		$	92			0.89		150,000			-		$	92			0.89
Granted		245,900			-			226			0.92		245,900			-			226			0.92
Vested		(84,809	)		84,809			-			-		(221,252	)		221,252			-			-
Forfeited		(2,009	)								0.89		(2,009	)								0.89
Issued		-			(84,809	)		(98	)		-		-			(221,252	)		(236	)		-
Balance, March 31, 2021		309,082			-		$	220		$	0.89
Balance, September 30, 2021													172,639			-		$	82		$	0.89

On January 26, 2021, the board of directors of Reed’s, pursuant to a joint recommendation from its governance and compensation committees, set the cash compensation of its non-employee directors at $50,000 for fiscal 2021, payable quarterly in accordance with the company’s policies for non-employee director compensation. In addition, the Company granted 245,900 restricted stock awards to five non-employee directors. 61,475 of these restricted stock awards vested on ~~February1,~~February 1, 2021, May 1, 2021, August 1, 2021. The remaining ~~184,425~~61,475 restricted stock awards will vest equally on ~~May 1, 2021, August 1, 2021, and~~ November 1, 2021. The aggregate fair value of the stock awards was $226 based on the market price of our common stock price which was $0.92 per share on the date of grants and is amortized as shares vest.

The total fair value of vested restricted common stock vesting during the ~~three~~nine months ended ~~March 31,~~September 30, 2021, and 2020 was $98 226and $285, respectively, and is included in general and administrative expenses in the accompanying statements of operations. As of ~~March 31,~~September 30, 2021, the amount of unvested compensation related to issuances of restricted common stock was $~~220~~82, which will be recognized as an expense in future periods as the shares vest. When calculating basic loss per share, these shares are included in weighted average common shares outstanding from the time they vest. When calculating diluted net income per share, these shares are included in weighted average common shares outstanding as of their grant date.

Stock options

The following table summarizes stock option activity during the ~~three~~nine months ended ~~March 31,~~September 30, 2021:

Schedule of Stock Option Activity

	Shares			Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value		Shares			Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2020		9,417,898		$	1.45		6.09	$	78		9,417,898		$	1.19		6.09	$	78
Granted		1,939,700		$	1.01						3,386,882		$	1.05
Exercised		(6,000	)	$	0.50						(63,000	)	$	0.50
Unvested forfeited		(315,526	)	$	1.75						(1,330,397	)	$	1.28
Vested forfeited		(7,750	)	$	2.51						(150,507	)	$	3.01
Outstanding at March 31, 2021		11,028,322		$	1.15		8.61	$	2,332
Exercisable at March 31, 2021		3,160,048		$	1.34		6.76	$	759
Outstanding at September 30, 2021											11,260,876		$	1.12		8.30	$	80
Exercisable at September 30, 2021											3,637,523		$	1.24		6.95	$	80

F-13

During the ~~three~~nine months ended ~~March 31,~~September 30, 2021, the Company received proceeds of $332 and issued ~~6,000~~63,000 shares of common shares on the exercise of stock options.

~~F-12~~

During the ~~three~~nine months ended ~~March 31,~~September 30, 2021, the Company approved options exercisable into ~~1,939,700~~3,386,882 shares to be issued pursuant to Reed’s 2020 Equity Incentive Plan. ~~1,939,700~~3,386,882 options were issued to employees, ~~969,850~~1,693,441 options vesting annually over a four-year vesting period, and ~~969,850~~1,693,441 options that will vest based on performance criteria to be established by the board of ~~directors.~~directors

The stock options are exercisable at ~~a price of~~prices ranging from $~~1.01~~0.98 to $1.18 per share and expire in ten years. The total fair value of these options at grant date was approximately $~~1,294~~2,345, which was determined using a Black-Scholes-Merton option pricing model with the following average assumption: stock price of ~~$1.01~~ $1.06 per share, expected term of six years, volatility of 7679%, dividend rate of 0%, and weighted average risk-free interest rate of ~~0.94~~0.98%. The expected term represents the weighted-average period of time that share option awards granted are expected to be outstanding giving consideration to vesting schedules and historical participant exercise behavior; the expected volatility is based upon historical volatility of the Company’s common stock; the expected dividend yield is based on the fact that the Company has not paid dividends in the past and does not expect to pay dividends in the future; and the risk-free interest rate is based on the U.S. Treasury yield curve in effect at the time of measurement corresponding with the expected term of the share option award.

During the ~~three~~nine months ended ~~March 31,~~September 30, 2021, and 2020, the Company recognized $~~300~~ 1,264and $~~495~~ 722of compensation expense relating to vested stock options. As of ~~March 31,~~September 30, 2021, the aggregate amount of unvested compensation related to stock options was approximately $~~4,274~~ 3,683which will be recognized as an expense as the options vest in future periods through March 28, 2025.

As of ~~March 31,~~September 30, 2021, the outstanding and exercisable options have an intrinsic value of $~~2,332~~80 and $~~759~~80, respectively. The aggregate intrinsic value was calculated as the difference between the closing market price as of ~~March 31,~~September 30, 2021, which was $~~1.17~~0.60, and the exercise price of the outstanding stock options.

~~10.~~11. Stock Warrants

~~As of March 31, 2021, the Company has issued warrants to purchase an aggregate of~~ ~~3,362,241~~ ~~shares of common stock.~~ The ~~Company’s~~following table summarizes stock warrant activity during the ~~three~~nine months ended ~~March 31, 2021 is as follows:~~September 30, 2021:

Schedule of Warrant Activity

	Shares		Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value		Shares			Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value

Outstanding at December 31, 2020		3,362,241	$	1.56		2.49	$	-		3,362,241		$	1.56		2.49	$	-
Exercised		-		-						-			-
Forfeited		-		-						(263,762	)	$	4.04
Outstanding at March 31, 2021		3,362,241	$	1.56		2.24	$	526
Exercisable at March 31, 2021		3,362,241	$	1.56		2.24	$	526
Outstanding at September 30, 2021										3,098,479		$	1.35		1.92	$	-
Exercisable at September 30, 2021										3,098,479		$	1.35		1.92	$	-

There were 0 warrant transactions during the ~~three~~nine months ended ~~March 31,~~September 30, 2021. As of ~~March 31,~~September 30, 2021, the outstanding and exercisable warrants have an0 intrinsic ~~value of $526~~.value. The intrinsic value was calculated as the difference between the closing market price as of ~~March 31,~~September 30, 2021, which was $~~1.17~~0.60, and the exercise price of the Company’s warrants to purchase common stock.

F-14

~~11.~~12. Related Party Activities

On December 31, 2018, the Company completed the sale of its Los Angeles manufacturing plant to California Custom Beverage, LLC (“CCB”), an entity owned by Christopher J. Reed, a related party, and CCB assumed the monthly payments on our lease obligation for the Los Angeles manufacturing plant. Our release from the obligation by the lessor, however, is dependent upon CCB’s deposit of $1,200 of security with the lessor. The deposit is secured by Mr. Reed’s pledge of common stock to the lessor and guaranteed personally by Mr. Reed and his wife. As of ~~March 31,~~September 30, 2021, $800 has been deposited with the lessor and Mr. Reed has placed approximately 363,000 pledged shares valued at $~~425~~218 that remain in escrow with the lessor.

~~F-13~~

Beginning in 2019, we ~~are to~~ receive a 5% royalty on CCB’s private label sales to existing customers for three years and a 5% referral fee on CCB’s private label sales to referred customers for three years. During the ~~three~~nine months ended ~~March 31,~~September 30, 2021, and 2020, the Company recorded royalty revenue from CCB of $34 and $526, respectively.

At December 31, 2020, the Company had an aggregate receivable balance from CCB of $682 at December ~~3,1~~31, 2020. During the ~~quarter~~nine months ended ~~March 31,~~September 30, 2021, the Company recorded royalty revenue receivable of $34, and advanced expenses of $16140, leaving an aggregate receivable balance of $~~701~~826 at ~~March 31,~~September 30, 2021.

At ~~March 31,~~September 30, 2021, and December 31, 2020, the Company had accounts payable due to CCB of $~~557~~856 and $~~1,034~~577, respectively.

Any over-advance on the Company’s line of credit with Rosenthal was guaranteed by an irrevocable stand-by letter of credit in the amount of $1,500, issued by Daniel J. Doherty III and the Daniel J. Doherty, III 2002 Family Trust, affiliates of Raptor/Harbor Reeds SPV LLC (“Raptor”). On March 11, 2021, the Company entered into an amendment to the financing agreement, releasing that irrevocable standby letter of credit of $1,500 by Raptor with a $2,000 pledge of securities to Rosenthal by John J. Bello and Nancy E. Bello, as Co-Trustees of The John and Nancy Bello Revocable Living Trust. John J. Bello, current Chairman and former Interim Chief Executive Officer of Reed’s, is a related party. He is also a greater than 5% beneficial owner of Reed’s common stock. As consideration for the collateral support, Mr. Bello received 400,000 shares of Reed’s restricted stock (see Note 6).

Lindsay Martin, daughter of a director of the Company, is employed as Vice President of Marketing. Ms. Martin was paid approximately $87178 and $42129, respectively, for her services during the ~~three~~nine months ended ~~March 31,~~September 30, 2021, and 2020, respectively.

13. Subsequent Events

~~On May 5,~~Subsequent to September 30, 2021, the Company entered into a placement agency agreement with Roth Capital Partners, LLC (the “Placement Agent”) and a securities purchase agreement with a certain purchaser for the purchase and sale of shares of the Company’s common stock, par value $issued ~~0.0001~~ per share, in an offering of securities registered under an effective registration statement filed with the Securities and Exchange Commission (“SEC”) pursuant to the Securities Act of 1933, as amended (SEC File No. 333-229105). In the offering, the Company sold ~~6,680,000~~61,475 shares of common stock ~~at a price~~on the vesting of $~~1.18~~ ~~per share (the “Offering”).~~ ~~The offering closed on May 7, 2021~~.restricted stock awards.

For a period of 90 days after the closing date of the sale of the shares of common stock, the provisions of the securities purchase agreement generally prohibit the Company from issuing or agreeing to issue shares of common stock or common stock equivalents other than under equity compensation plans, outstanding rights to acquire common stock or common stock equivalents, or in connection with certain acquisitions or strategic transactions. The placement agency agreement provides that the Company will indemnify the Placement Agent against certain liabilities, including liabilities under the Securities Act of 1933, as amended. The Placement Agent agreed to use reasonable best efforts to arrange for the sale of the shares of common stock being issued and sold in the Offering. The Placement Agent will be paid a total cash fee at the closing of the Offering equal to 6.5% of the gross cash proceeds received by the Company from the sale of the shares of common stock in the offering.

~~F-14~~

F-15

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

~~Cautionary Statement Regarding Forward-Looking Statements and Information~~

These forward-looking statements involve known and unknown risks, assumptions and uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by forward-looking statements. These risks, assumptions and uncertainties include difficulty in marketing Reed’s products and services, maintaining and protecting brand recognition, Reed’s ability to qualify for forgiveness of the PPP loan, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. These risks, assumptions and uncertainties are not necessarily all of the important factors that could cause actual results to differ materially from those expressed in any of our forward-looking statements.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes appearing elsewhere in this report.

~~Overview~~

~~During the first quarter of 2021, the Company fully utilized their expanded network of co-packers and continues to adhere to strict set of quality protocols.~~ In addition to our ~~traditional~~GAAP results, the following discussion includes Modified EBITDA as a supplemental measure of our performance. We present Modified EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative of our core operating performance. In addition, we use Modified EBITDA in developing our internal budgets, forecasts, and strategic plan; in analyzing the effectiveness of our business strategies in evaluating potential acquisitions; making compensation decisions; and in communications with our board of directors concerning our financial performance. Modified EBITDA is not a recognized measurement under GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. We define Modified EBITDA as net income (loss), plus interest expense, depreciation and amortization, stock-based compensation, changes in fair value of warrant expense, and one-time restructuring-related costs including employee severance and asset impairment.

The following discussion also includes the use of gross billing, a key performance indicator and metric. Gross billing represents invoiced amounts to distributors and retailers, excluding sales ~~channels,~~adjustments. Gross billing may include deductions from MSRP or “list price”, where applicable, and excludes promotional costs of generating such sales. Management utilizes gross billing to monitor operating performance of products and salespersons, which performance can be masked by the ~~Company is expanding in~~effect of promotional or other allowances. Management believes that the ~~drug, convenience and ecommerce channels including their branded web sites and Amazon to offer its line~~presentation of ~~shots, ginger candy and drinks packaged in cans.~~gross billing provides a useful measure of Reed’s operating performance.

Overview

The Company remains focused on driving sales growth and improving margin. The sales growth focus is on channel expansion, new product introduction and improved sales execution. The margin enhancement initiative is driven by co-packer upgrades, better leveraged purchasing, and improved efficiency. Underpinning these initiatives is a focus on strategically reducing operating costs. However, the Company experienced elevated raw material and transportation costs over the prior year and anticipates these costs to remain elevated for the balance of the year. Plans have been developed to mitigate the impact of these costs.

During the third quarter of 2021, the Company increased output through more efficient utilization of their expanded network of co-packers while adhering to strict set of quality protocols. In addition, the company is implementing several measures to increase capacity and to offset inflationary pressure from increased pricing of raw material inputs and transportation.

COVID-19 Considerations

Through ~~March 31,~~September 30, 2021, the Company has experienced higher transportation expenses as the capacity in the freight market has not kept up with demand. The Company believes that costs will continue to increase throughout the year. In addition, the Company experienced increases in the pricing of several of its raw materials and delays in procuring several of these items. However, mitigation plans are being implemented to manage this risk. Additionally, the Company was negatively impacted by supply chain challenges limiting our ability to benefit from strong demand for and increased sales of our product. The disruption caused by labor shortages, significant raw material cost inflation, logistics issues and increased freight costs, and ongoing port congestion, resulted in suppressed margins and net income. The Company anticipates a continued impact through mid-2022.

Net sales for the ~~period~~nine months ended ~~March 31,~~September 30, 2021, were up ~~28%~~19% from the prior year period. Through ~~March 31,~~September 30, 2021, we continue to generate cash flows to meet our short-term liquidity needs, and we expect to maintain access to the capital markets. We have also not observed any material impairments of our assets or a significant change in the fair value of our assets due to the COVID-19 pandemic.

Results of Operations – Three ~~Months Ended March 31,~~months ended September 30, 2021 ~~as compared to March 31, 2020~~

The following table sets forth key statistics for the three months ended ~~March 31,~~September 30, 2021, and 2020, respectively, in thousands.

	Three Months Ended March 31,						Pct.			Three Months Ended September 30,						Pct.
	2021			2020			Change			2021			2020			Change
Gross sales (A)	$	13,281		$	10,551			26	%
Gross billing (A)										$	14,538		$	11,897			22	%
Less: Promotional and other allowances (B)		1,135			1,028			10	%		1,136			1,335			-15	%
Net sales	$	12,146		$	9,523			28	%	$	13,402		$	10,562			27	%

Cost of goods sold		8,293			6,653			25	%		9,530			7,176			33	%
% of Gross sales		62	%		63	%
% of Gross billing											66	%		60	%
% of Net sales		68	%		70	%					71	%		68	%
Gross profit	$	3,853		$	2,870			34	%	$	3,872		$	3,386			14	%
% of Net sales		32	%		30	%					29	%		32	%

Expenses
Delivery and handling	$	3,286		$	1,263			160	%	$	3,093		$	2,207			40	%
% of Net sales		27	%		13	%					23	%		21	%
Dollar per case ($)		4.4			2.3						3.89			3.46
Selling and marketing		2,215			1,925			15	%		2,644			1,872			41	%
% of Net sales		18	%		20	%					20	%		18	%
General and administrative		2,603			1,932			35	%		1,788			1,583			13	%
% of Net sales		21	%		20	%					13	%		15	%
Total operating expenses		8,103			5,120			58	%		7,525			5,662			33	%

Loss from operations	$	(4,251	)	$	(2,250	)		89	%	$	(3,653	)	$	(2,276	)		60	%

Interest expense and other expense	$	(256	)	$	(330	)		-22	%
Interest expense and other income (expense)											(234	)		(314	)		-26	%

Net loss	$	(4,507	)	$	(2,580	)		75	%	$	(3,887	)	$	(2,590	)		50	%

Loss per share – basic and diluted	$	(0.05	)	$	(0.05	)		0	%	$	(0.04	)	$	(0.04	)		1	%

Weighted average shares outstanding - basic & diluted		86,631,304			47,595,206			82	%		93,644,935			62,940,091			49	%

(A) ~~The Company considers Gross Sales to be a key performance indicator in our Management's Discussion and Analysis (MD&A). Gross Sales is a non-GAAP measure.~~ We define ~~Gross Sales~~gross billing as the total sales for the Company unadjusted for costs related to generating those sales. Gross Sales is calculated from the commonly understood GAAP amount, Net Sales, and adjusted to remove the reduction (i.e. adds back) promotional expense in the period the related revenue is recorded, with the resulting performance amount labeled Gross Sales. Management utilizes gross ~~sales~~billing as an indicator of and to monitor operating performance of products and salespersons before the effect of any promotional or other allowances, which are determined in accordance with GAAP, and can mask certain performance issues. We believe that the presentation of gross ~~sales~~billing provides a useful measure of our operating performance. Additionally, gross ~~sales~~billing may not be comparable to similarly titled measures used by other companies, as gross ~~sales have~~billing has been defined by our internal reporting ~~practices.~~practices.

(B) We define promotional and other allowances as costs deducted from gross billing which are associated with generating those sales. Management utilizes promotional and other allowances as an indicator of and to monitor operating performance of products, salespersons, and customer agreements. We believe that the presentation of promotional and other allowances provides a useful measure of our operating performance. The presentation of promotional and other allowances facilitates an evaluation of their impact on the determination of net sales and the spending levels incurred or correlated with such sales. Although the expenditures described in this line item are determined in accordance with GAAP and meet GAAP requirements, the disclosure thereof does not conform to GAAP presentation requirements. Additionally, our definition of promotional and other allowances may not be comparable to similar items presented by other companies. Promotional and other allowances primarily include consideration given to the Company’s distributors or retail customers including, but not limited to the following: (i) reimbursements given to the Company’s distributors for agreed portions of their promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; (ii) the Company’s agreed share of fees given to distributors and/or directly to retailers for in-store marketing and promotional activities; (iii) the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers; (iv) incentives given to the Company’s distributors and/or retailers for achieving or exceeding certain predetermined sales goals; and (v) discounted or free products. Promotional and other allowances constitute a material portion of our marketing activities. The Company’s promotional allowance programs with its numerous distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying durations, ranging from one week to one year.

Sales, Cost of Sales, and Gross Margins

The following chart sets forth key statistics for the transition of the Company’s top line activity through the third quarter of 2021 and 2020.

2021 2020 Q3 Per Case Sept YTD Per Case
Q1 Q2 Q3 YTD Q3 vs PY YTD vs PY Q1 Q2 Q3 YTD 2021 2020 vs PY 2021 2020 vs PY
Cases:
Reed’s 395 353 420 1,168 34 % 25 % 288 335 314 937
Virgil’s 339 347 371 1,057 16 % 19 % 262 308 319 889
Total Core 734 700 791 2,225 25 % 22 % 550 643 633 1,826
Non Core - 2 - 2 - % 0 % 2 - - 2
Candy 8 8 5 21 0 % 0 % 8 8 5 21
Total 742 710 796 2,248 25 % 22 % 560 651 638 1,849

Gross Billings:
Core $ 12,955 $ 12,200 $ 14,199 $ 39,353 22 % 17 % $ 10,175 $ 11,940 $ 11,622 $ 33,737 $ 18.0 $ 18.4 -2 % $ 17.7 $ 18.5 -4 %
Non Core 33 140 148 321 100 % 54 % 102 33 74 209 $ - $ - - % 160.5 104.5 -54 %
Candy 294 286 191 771 -5 % 5 % 274 256 201 731 $ 38.2 $ 40.2 -5 % 36.7 34.8 5 %
Total $ 13,281 $ 12,626 $ 14,538 $ 40,4456 22 % 17 % $ 10,551 $ 12,229 $ 11,897 $ 34,677 $ 18.3 $ 18.6 -2 % 18.0 18.8 -4 %

Discounts: Total $ (1,135 ) $ (1,356 ) $ (1,136 ) $ (3,627 ) -15 % -3 % $ (1,028 ) $ (1,376 ) $ (1,335 ) $ (3,739 ) $ (1.4 ) $ (2.1 ) -32 % $ (1.6 ) $ (2.0 ) -20 %

COGS:
Core $ (8,122 ) $ (7,851 ) $ (9,372 ) $ (25,345 ) 33 % 20 % $ (6,414 ) $ (7,674 ) $ (7,032 ) $ (21,120 ) $ (11.8 ) $ (11.1 ) 7 % $ (11.4 ) $ (11.6 ) 2 %
Non Core (6 ) (7 ) (13 ) (26 ) -13 % -71 % (59 ) (15 ) (15 ) (89 ) - - - % (13.0 ) (44.5 ) -71 %
Candy (165 ) (143 ) (145 ) (453 ) 12 % -7 % (180 ) (176 ) (129 ) (485 ) (29.0 ) (25.8 ) 12 % (21.6 ) (23.1 ) -7 %
Total $ (8,293 ) $ (8,001 ) $ (9,530 ) $ (25,824 ) 33 % 19 % $ (6,653 ) $ (7,865 ) $ (7,176 ) $ (21,694 ) $ (12.0 ) $ (11.2 ) 6 % $ (11.5 ) $ (11.7 ) -2 %

Gross Margin: $ 3,853 $ 3,268 $ 3,872 $ 10,994 14 % 19 % $ 2,870 $ 2,988 $ 3,386 $ 9,244 $ 4.9 $ 5.3 -8 % $ 4.9 $ 5.0 -2 %
as % Net Sales 32 % 29 % 29 % 30 % 30 % 28 % 32 % 30 %
Sales, Cost of Sales, and Gross Margins
As part of the Company’s ongoing initiative to simplify and streamline operations, the Company has identified core products on which to place its strategic focus. These core products consist of Reed’s and Virgil’s branded beverages. Non-core products consist primarily of Wellness Shots, candy and slower selling discontinued Reed’s and Virgil’s SKUs.
Core beverage volume for the three months ended September 30, 2021, represents 99% of all beverage volume.
Core brand gross billing increased by 22% to $14,199 compared to the same period last year, driven by Reed’s volume growth of 34% and Virgil’s volume growth of 16%. The result is an increase in total gross billing of 22%, to $14,538 in the three months ended September 30, 2021, from $11,897 during the three months ended September 30, 2020. Price on our core brands decreased 2% to $17.95 per case due to a shift in mix to lower priced, higher margin products.
3
Discounts as a percentage of gross billing were 8% and 11% for the three months ended September 30, 2021 and 2020, respectively. Net sales revenue grew 27% in the three months ended September 30, 2021, to $13,402, compared to $10,562 in the same period last year.
Cost of Goods Sold
Cost of goods sold increased $2,354 during the three months ended September 30, 2021, as compared to the same period last year. As a percentage of net sales, cost of goods sold for the three months ended September 30, 2021, was 71% as compared to 68% for the same period last year. The increase is primarily due to increased costs associated with on-going supply chain challenges.
The total cost of goods per case increased to $11.97 per case in the three months ended September 30, 2021, from $11.25 per case for the same period last year. The cost of goods sold per case on core brands was $11.85 during the three months ended September 30, 2021, compared to $11.11 for the same period last year.
Gross Margin
Gross margin decreased to 29% for the three months ended September 30, 2021, compared to 32% for the same period last year. This decrease is primarily related to increased costs associated with on-going supply chain challenges.
Operating Expenses
Delivery and Handling Expenses
Delivery and handling expenses consist of delivery costs to customers and warehousing costs incurred for handling our finished goods after production. Delivery and handling expenses increased by $886 in the three months ended September 30, 2021, to $3,093 from $2,207 in the same period last year, driven by increased volumes, ecommerce fulfilment costs, and increasing freight rates due to on-going supply chain challenges. Delivery costs in the three months ended September 30, 2021, were 23% of net sales and $3.89 per case, compared to 21% of net sales and $3.46 per case during the same period last year.
Selling and Marketing Expenses
Marketing expenses consist of direct marketing, marketing labor, and marketing support costs. Selling expenses consist of all other selling-related expenses including personnel and contractor support. Total selling and marketing expenses were $2,644 during the three months ended September 30, 2021, compared to $1,872 during the same period last year. As a percentage of net sales, selling and marketing costs increased to 20% during the three months ended September 30, 2021, as compared to 18% during the same period last year. The increase was driven by an increase in sales force headcount, distributor buy outs, stock compensation, and travel expenses
General and Administrative Expenses
General and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses increased in the three months ended September 30, 2021, to $1,788 from $1,583, an increase of $205 over the same period last year. The increase was primarily driven by higher employee costs, stock compensation and public company costs, partially offset by lower professional fees.
Loss from Operations
The loss from operations was $3,653 for the three months ended September 30, 2021, as compared to a loss of $2,276 in the same period last year driven by increased gross profit offset by increases in operating expenses discussed above.
4
Interest and Other Income (Expense)
Interest and other income for the three months ended September 30, 2021, consisted of $234 of interest expense, as compared to $322 of interest expense in the same period of the last year, and the change in fair value of our warrant liability of $8.
Modified EBITDA
In addition to our GAAP results, we present Modified EBITDA as a supplemental measure of our performance. However, Modified EBITDA is not a recognized measurement under GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. We define Modified EBITDA as net income (loss), plus interest expense, depreciation and amortization, stock-based compensation, changes in fair value of warrant expense, and one-time restructuring-related costs including employee severance and asset impairment.
Management considers our core operating performance to be that which our managers can affect in any particular period through their management of the resources that affect our underlying revenue and profit generating operations during that period. Non-GAAP adjustments to our results prepared in accordance with GAAP are itemized below. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating Modified EBITDA, you should be aware that in the future we may incur expenses that are the same as or similar to some of the adjustments in this presentation. Our presentation of Modified EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.
Set forth below is a reconciliation of net loss to Modified EBITDA for the three months ended September 30, 2021, and 2020 (unaudited; in thousands):
Three Months Ended September 30,
2021 2020
Net loss $ (3,887 ) $ (2,590 )

Modified EBITDA adjustments:
Depreciation and amortization 62 59
Interest expense 234 322
Stock option and other noncash compensation 501 263
Change in fair value of warrant liability - (8 )
Total EBITDA adjustments $ 797 $ 636

Modified EBITDA $ (3,090 ) $ (1,954 )
We present Modified EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative of our core operating performance. In addition, we use Modified EBITDA in developing our internal budgets, forecasts, and strategic plan; in analyzing the effectiveness of our business strategies in evaluating potential acquisitions; making compensation decisions; and in communications with our board of directors concerning our financial performance. Modified EBITDA has limitations as an analytical tool, which includes, among others, the following:
● Modified EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;
● Modified EBITDA does not reflect changes in, or cash requirements for, our working capital needs;
● Modified EBITDA does not reflect future interest expense, or the cash requirements necessary to service interest or principal payments, on our debts; and
● Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in the future, and Modified EBITDA does not reflect any cash requirements for such replacements.
5
Results of Operations – Nine months ended September 30, 2020
The following table sets forth key statistics for the nine months ended September 30, 2021, and 2020, respectively, in thousands.
Nine Months Ended September 30, Pct.
2021 2020 Change
Gross billing (A) $ 40,445 $ 34,677 17 %
Less: Promotional and other allowances (B) 3,627 3,739 -3 %
Net sales $ 36,818 $ 30,938 19 %

Cost of goods sold 25,824 21,694 19 %
% of Gross billing 64 % 63 %
% of Net sales 70 % 70 %
Gross profit $ 10,994 $ 9,244 19 %
% of Net sales 30 % 30 %

Expenses
Delivery and handling $ 8,888 $ 4,950 80 %
% of Net sales 24 % 16 %
Dollar per case ($) 3.95 2.68
Selling and marketing 7,493 5,382 39 %
% of Net sales 20 % 17 %
General and administrative 6,227 4,872 28 %
% of Net sales 17 % 16 %
Total operating expenses 22,608 15,204 49 %

Loss from operations $ (11,614 ) $ (5,960 ) 95 %

Interest expense and other income (expense) 78 (960 ) -108 %

Net loss $ (11,536 ) $ (6,920 ) 67 %

Loss per share – basic and diluted $ (0.13 ) $ (0.12 ) 5 %

Weighted average shares outstanding - basic & diluted 90,400,832 56,706,141 59 %
(A) We define gross billing as the total sales for the Company unadjusted for costs related to generating those sales. Management utilizes gross billing as an indicator of and to monitor operating performance of products and salespersons before the effect of any promotional or other allowances, which are determined in accordance with GAAP, and can mask certain performance issues. We believe that the presentation of gross billing provides a useful measure of our operating performance. Additionally, gross billing may not be comparable to similarly titled measures used by other companies, as gross billing have been defined by our internal reporting practices.
(B) We define promotional and other allowances as costs deducted from gross billing which are associated with generating those sales. Management utilizes promotional and other allowances as an indicator of and to monitor operating performance of products, salespersons, and customer agreements. We believe that the presentation of promotional and other allowances provides a useful measure of our operating performance. The presentation of promotional and other allowances facilitates an evaluation of their impact on the determination of net sales and the spending levels incurred or correlated with such sales. The expenditures described in this line item are determined in accordance with GAAP and meet GAAP requirements, the disclosure thereof does not conform to GAAP presentation requirements. Additionally, our definition of promotional and other allowances may not be comparable to similar items presented by other companies. Promotional and other allowances primarily include consideration given to the Company’s distributors or retail customers including, but not limited to the following: (i) reimbursements given to the Company’s distributors for agreed portions of their promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; (ii) the Company’s agreed share of fees given to distributors and/or directly to retailers for in-store marketing and promotional activities; (iii) the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers; (iv) incentives given to the Company’s distributors and/or retailers for achieving or exceeding certain predetermined sales goals; and (v) discounted or free products. Promotional and other allowances constitute a material portion of our marketing activities. The Company’s promotional allowance programs with its numerous distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying durations, ranging from one week to one year.
2 6

Sales, Cost of Sales, and Gross Margins
~~The following chart sets forth key statistics for the transition of the Company’s top line activity from the first quarter of 2020 through the first quarter of 2021.~~
2021 2020 Q1 Per Case
Q1
vs
PY
Q1 Q2 Q3 Q4 FY 2021 2020 vs PY
Cases:
Reed’s 395 37 % 288 335 314 317 1,254
Virgil’s 339 29 % 262 308 319 315 1,204
Total Core 734 33 % 550 643 633 632 2,458
Non Core - -100 % 2 - - - 2
Candy 8 0 % 8 8 5 5 26
Total 742 33 % 560 651 638 637 2,486

Gross Sales:
Core $ 12,955 27 % $ 10,175 $ 11,940 $ 11,622 $ 11,587 $ 45,324 $ 17.6 $ 18.5 -5 %
Non Core 33 -68 % 102 33 74 347 556 - 51.0 -100 %
Candy 293 7 % 274 256 201 190 921 36.7 34.3 7 %
Total $ 13,281 26 % $ 10,551 $ 12,229 $ 11,897 $ 12,124 $ 46,801 17.9 19.0 -6 %

Discounts: Total $ (1,135 ) 10 % $ (1,028 ) $ (1,376 ) $ (1,335 ) $ (1,447 ) $ (5,186 ) $ (1.5 ) $ (2.3 ) -33 %

COGS:
Core $ (8,122 ) 27 % $ (6,414 ) $ (7,674 ) $ (7,032 ) $ (7,019 ) $ (28,139 ) $ (11.1 ) $ (11.1 ) - %
Non Core (6 ) -89 % (59 ) (15 ) (15 ) (21 ) (110 ) - - -
Candy (165 ) -8 % (180 ) (176 ) (129 ) (115 ) (600 ) (20.6 ) (23.0 ) -10 %
Total $ (8,293 ) 25 % $ (6,653 ) $ (7,865 ) $ (7,176 ) $ (7,155 ) $ (28,849 ) $ (11.2 ) $ (11.2 ) -1 %

Gross Margin: $ 3,853 34 % $ 2,870 $ 2,988 $ 3,386 $ 3,522 $ 12,766 $ 5.2 $ 5.5 -6 %
as % Net Sales 32 % 30 % 28 % 32 % 33 % 31 %
3

As part of the Company’s ongoing initiative to simplify and streamline operations ~~by reducing the number of SKUs,~~ the Company has identified core products on which to place its strategic focus. These core products consist of Reed’s and Virgil’s branded beverages. ~~Beginning in 2020, our~~Non-core products consist primarily of Wellness Shots, ~~are captured in Non-core products. Non-core products for 2020 consist primarily of~~candy and slower selling discontinued Reed’s and Virgil’s SKUs.

~~As a result of our decision to focus on the core Reed’s and Virgil’s beverage brands and simplify operations by reducing the overall number of SKUs that we offer, the Company’s core~~Core beverage volume for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, represents ~~98%~~99% of all beverage volume.

Core brand gross ~~revenue~~billing increased by ~~27%~~17% to ~~$12,955~~$40,445 compared to the same period last year, driven by Reed’s volume growth of ~~37%~~25% and Virgil’s volume growth of ~~29%~~19%. The result is an increase in total gross ~~revenue~~billing of ~~26%~~17%, to ~~$13,281~~$40,445 in the ~~three~~nine months ended ~~March 31,~~September 30, 2021, from ~~$10,551~~$34,677 during the ~~three~~nine months ended ~~March 31,~~September 30, 2020. Price on our core brands decreased 5%4% to ~~$17.65~~$17.99 per case due to a shift in mix to lower priced, higher margin products.

Discounts as a percentage of gross ~~sales~~billing decreased to 9% from ~~10%~~11% in the same period last year. As a result, net sales revenue grew ~~28%~~19% in the ~~three~~nine months ended ~~March 31,~~September 30, 2021, to ~~$12,146,~~$36,818, compared to ~~$9,523~~$30,938 in the same period last year.

Cost of Goods Sold

Cost of goods sold increased ~~$1,640~~$4,130 during the ~~three~~nine months ended ~~March 31,~~September 30, 2021, as compared to the same period last year. As a percentage of net sales, cost of goods sold for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, was ~~68%~~70% as compared to 70% for the same period last year.

The total cost of goods per case decreased to ~~$11.18~~$11.49 per case in the ~~three~~nine months ended ~~March 31,~~September 30, 2021, from ~~$11.23~~$11.73 per case for the same period last year. The cost of goods sold per case on core brands was ~~$11.07~~$11.39 during the ~~year~~nine months ended ~~March 31,~~September 30, 2021, compared to ~~$11.11~~$11.57 for the same period last year.

Gross Margin

Gross margin ~~increased to 32%~~was 30% for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, compared to 30% for the same period last year.

Operating Expenses

Delivery and Handling Expenses

Delivery and handling expenses consist of delivery costs to customers and warehousing costs incurred for handling our finished goods after production. Delivery and handling expenses increased by ~~$2,023~~$3,938 in the ~~three~~nine months ended ~~March 31,~~September 30, 2021, to ~~$3,286~~$8,888 from ~~$1,263~~$4,950 in the same period last year, driven by increased volumes, ecommerce ~~fulfillment~~fulfilment costs, and increasing freight rates due to ~~Covid-19.~~on-going supply chain challenges. Delivery costs in the ~~three~~nine months ended ~~March 31,~~September 30, 2021, were ~~27%~~24% of net sales and ~~$4.43~~$3.95 per case, compared to ~~13%~~16% of net sales and ~~$2.26~~$2.68 per case during the same period last year.
7

Selling and Marketing Expenses

Marketing expenses consist of direct marketing, marketing labor, and marketing support costs. Selling expenses consist of all other selling-related expenses including personnel and contractor support.
Total selling and marketing expenses ~~were $2,215~~increased $2,111 to $7,493 during the ~~three~~nine months ended ~~March 31,~~September 30, 2021, compared to ~~$1,925~~$5,382 during the same period last year. As a percentage of net sales, selling and marketing costs ~~decreased~~increased to ~~18%~~20% during the ~~three~~nine months ended ~~March 31,~~September 30, 2021, as compared to ~~20%~~17% during the same period last year. The increase was driven by an increase in sales force headcount, stock compensation, distributor buy outs and ~~consumer facing marketing costs partially offset by reduced expenditures on trade shows and sponsorships and lower stock compensation.~~travel expenses.

General and Administrative Expenses

General and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses increased in the ~~three~~nine months ended ~~March 31,~~September 30, 2021, to ~~$2,603~~$6,227 from ~~$1,932,~~$4,872 an increase of ~~$671~~$1,355 over the same period last year. The increase was driven by, ~~legal settlements,~~higher employee costs, consulting fees, legal settlements, public company costs, stock compensation, and ~~licensing costs,~~travel expenses, partially offset by lower ~~stock compensation.~~professional fees.

Loss from Operations

The loss from operations was ~~$4,251~~$11,614 for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, as compared to a loss of ~~$2,250~~$5,960 in the same period last year driven by increased gross profit offset by increases in operating expenses discussed above.

Interest and Other ~~Expense~~Income (Expense)

Interest and other ~~expense~~income for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, consisted of ~~$256~~$692 of interest ~~expense.~~expense offset by $770 gain on forgiveness of debt. During the same period last year, interest and other expense consisted of ~~$336~~$961 of interest expense ~~offset by~~and the change in fair value of our warrant liability of ~~$6.~~$1.
4

Modified EBITDA

In addition to our GAAP results, we present Modified EBITDA as a supplemental measure of our performance. However, Modified EBITDA is not a recognized measurement under GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. We define Modified EBITDA as net income (loss), plus interest expense, depreciation and amortization, stock-based compensation, changes in fair value of warrant expense, ~~legal settlements,~~ and one-time restructuring-related costs including employee severance and asset impairment.

Management considers our core operating performance to be that which our managers can affect in any particular period through their management of the resources that affect our underlying revenue and profit generating operations during that period. Non-GAAP adjustments to our results prepared in accordance with GAAP are itemized below. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating Modified EBITDA, you should be aware that in the future we may incur expenses that are the same as or similar to some of the adjustments in this presentation. Our presentation of Modified EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.

Set forth below is a reconciliation of net loss to Modified EBITDA for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, and 2020 (unaudited; in thousands):

Three Months Ended March 31 Nine Months Ended September 30,
2021 2020 2021 2020
Net loss $ (4,507 ) $ (2,580 ) $ (11,536 ) $ (6,920 )

Modified EBITDA adjustments:
Depreciation and amortization 56 49 180 145
Interest expense 256 336 692 961
Stock option and other noncash compensation 398 780 1,498 1,007
Change in fair value of warrant liability - 6 - (1 )
Gain on forgiveness of PPP note payable (770 ) -
Legal settlements 353 - 345 -
Total EBITDA adjustments $ 1,063 $ 1,171 $ 1,945 $ 2,112

Modified EBITDA $ (3,444 ) $ (1,409 ) $ (9,591 ) $ (4,808 )
8

We present Modified EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative of our core operating performance. In addition, we use Modified EBITDA in developing our internal budgets, forecasts, and strategic plan; in analyzing the effectiveness of our business strategies in evaluating potential acquisitions; making compensation decisions; and in communications with our board of directors concerning our financial performance. Modified EBITDA has limitations as an analytical tool, which includes, among others, the following:

● Modified EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;

● Modified EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

● Modified EBITDA does not reflect future interest expense, or the cash requirements necessary to service interest or principal payments, on our debts; and

● Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in the future, and Modified EBITDA does not reflect any cash requirements for such replacements.
5

Liquidity and Capital Resources

The accompanying financial statements have been prepared under the assumption that the Company will continue as a going concern. Such assumption contemplates the realization of assets and satisfaction of liabilities in the normal course of business.

For the ~~three~~nine months ended ~~March 31,~~September 30, 2021, the Company recorded a net loss of ~~$4,507~~$11,536 and used cash in operations of ~~$5,059.~~$15,305. As of ~~March 31,~~September 30, 2021, we had a cash balance of ~~$155~~$941 with borrowing capacity of ~~$2,513,~~$1,293, a stockholder’s equity of ~~$6,770~~$8,177 and a working capital of ~~$5,698,~~$7,102, compared to a cash balance of $595 with borrowing capacity of $5,166, stockholders’ equity of $10,404 and a working capital of $9,528 at December 31, 2020. Notwithstanding the net loss for the ~~three~~nine months ended ~~March 31,~~September 30, 2021, management projects adequate cash from operations and available line of credit to ensure continuation of the Company as a going concern for at least one year from the date ~~of this quarterly report.~~these financial statements are issued.

Historically, we have financed our operations through public and private sales of common stock, issuance of preferred and common stock, convertible debt instruments, term loans and credit lines from financial institutions, and cash generated from operations. We have taken decisive action to improve our margins, including fully outsourcing our manufacturing process, streamlining our product portfolio, negotiating improved vendor contracts, and restructuring our selling prices.
9

Critical Accounting Policies and Estimates

Use of Estimates and Assumptions. The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Those estimates and assumptions include estimates for reserves of uncollectible accounts receivables, assumptions used in valuing inventories at net realizable value, impairment testing of recorded long-term tangible and intangible assets, the valuation allowance for deferred tax assets, accruals for potential liabilities, assumptions made in valuing stock instruments issued for services, and assumptions used in valuing warrant liabilities, and assumptions used in the determination of the Company’s liquidity.

Accounts Receivable. Accounts receivable are recorded at the invoiced amounts. The Company evaluates the collectability of its trade accounts receivable based on a number of factors. In circumstances where the Company becomes aware of a specific customer’s inability to meet its financial obligations to the Company, a specific reserve for bad debts is estimated and recorded, which reduces the recognized receivable to the estimated amount the Company believes will ultimately be collected. In addition to specific customer identification of potential bad debts, bad debt charges are recorded based on the Company’s historical losses and an overall assessment of past due trade accounts receivable outstanding.

Inventory. Inventory is stated at the lower of cost or net realizable value. We regularly review our inventory quantities on hand and record a provision for excess and obsolete inventory based primarily on our estimated forecast of product demand and our ability to sell the product(s) concerned. Demand for our products can fluctuate significantly. Factors that could affect demand for our products include unanticipated changes in consumer preferences, general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by customers. Additionally, our management’s estimates of future product demand may be inaccurate, which could result in an understated or overstated provision required for excess and obsolete inventory.

Revenue Recognition. Revenue and costs of sales are recognized when control of the products transfers to our customer, which generally occurs upon shipment from our facilities. The Company’s performance obligations are satisfied at that time. The Company does not have any significant contracts with customers requiring performance beyond delivery, and contracts with customers contain no incentives or discounts that could cause revenue to be allocated or adjusted over time. Shipping and handling activities are performed before the customer obtains control of the goods and therefore represent a ~~fulfillment~~fulfilment activity rather than a promised service to the customer.

Stock Compensation Expense. The Company periodically issues stock options and restricted stock awards to employees and non-employees in non-capital raising transactions for services and for financing costs. The Company accounts for such grants issued and vesting based on ASC 718, Compensation-Stock Compensation whereby the value of the award is measured on the date of grant and recognized as compensation expense on the straight-line basis over the vesting period. The Company recognizes the fair value of stock-based compensation within its Statements of Operations with classification depending on the nature of the services rendered.

6
Recent Accounting Pronouncements

See Note 2 of the Notes to Condensed Financial Statements for a discussion of recent accounting pronouncements.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

A smaller reporting company is not required to provide the information required by this Item.

Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer, we conducted an evaluation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective as of ~~March 31,~~September 30, 2021, to provide reasonable assurance that information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosures.

10
Changes in Internal Control Over Financial Reporting

There have been no changes in the Company’s internal control over financial reporting during the three months ended ~~March 31,~~September 30, 2021, that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

PART II – OTHER INFORMATION

Item 1. Legal Proceedings

We are subject to various legal proceedings from time to time in the ordinary course of business, none of which are required to be disclosed under this Item 1.

Item 1A. Risk Factors

In addition to the following risk factors and the other information set forth in this Quarterly Report on Form 10-Q, you should carefully consider the risk factors discussed in Part I, Item 1A of our Annual Report on Form 10-K (our Form 10-K) for the year ended December 31, 2020 and any subsequent filings with the Securities and Exchange Commission (SEC) made prior to the date hereof, which could materially affect our business, financial condition, results of operations or future results. The risks and uncertainties discussed below, in our Form 10-K and in any subsequent filings with the SEC made prior to the date hereof are not the only ones facing our business. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial may materially adversely affect our business, cash flows, financial condition and/or results of operations. The risk factor below updates, and should be read together with, the risk factors disclosed in Part I, Item 1A of our Form 10-K. Please also read the Cautionary Notice Regarding Forward-Looking Statements and Information in Part I, Item 2 of this Quarterly Report on Form 10-Q under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations”.
We may not be entitled to forgiveness of our recently received Paycheck Protection Program Loan, and our application for the Paycheck Protection Program Loan could in the future be determined to have been impermissible.
On April 20, 2020, we were granted a Paycheck Protection Program loan (the “PPP loan”) under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) administered by the U.S. Small Business Administration (the “SBA”) in the aggregate amount of $770,000 pursuant to the Paycheck Protection Program (the “PPP”) under the CARES Act. The PPP loan agreement is dated April 20, 2020, matures on April 20, 2022, bears interest at a rate of 1% per annum, with the first six months of interest deferred, is payable monthly commencing on November 2020, and is unsecured and guaranteed by the U.S. Small Business Administration. The loan term may be extended to April 20, 2025, if mutually agreed to by the Company and lender. The PPP loan may be prepaid at any time prior to maturity with no prepayment penalties. Under the CARES Act, as amended in June 2020, loan forgiveness is generally available for the sum of documented payroll costs, covered rent payments, covered mortgage interest and covered utilities during the “Covered Period”, which is 8 weeks or 24 weeks (at the election of the Company) beginning on the date of the first disbursement of the PPP Loan. We will be required to repay any portion of the outstanding principal that is not forgiven, along with accrued interest, and we cannot provide any assurance that we will be eligible for loan forgiveness, that we will apply for forgiveness, or that any amount of the PPP Loan will ultimately be forgiven by the SBA. In order to apply for the PPP Loan, we were required to certify, among other things, that the current economic uncertainty made the PPP Loan request necessary to support our ongoing operations. We made this certification in good faith after analyzing, among other things, the maintenance of our workforce, our need for additional funding to continue operations, and our ability to access alternative forms of capital in the current market environment to offset the effects of the COVID-19 pandemic. Following this analysis, we believe that we satisfied all eligibility criteria for the PPP Loan, and that our receipt of the PPP Loan is consistent with the broad objectives of the CARES Act. The certification described above is subject to interpretation. On April 23, 2020, the SBA issued guidance stating that it is unlikely that a public company with substantial market value and access to capital markets will be able to make the required certification in good faith. The lack of clarity regarding loan eligibility under the Paycheck Protection Program has resulted in significant media coverage and controversy with respect to public companies applying for and receiving loans. If, despite our good-faith belief that given our circumstances we satisfied all eligible requirements for the PPP Loan, we are later determined to have not been in compliance with these requirements or it is otherwise determined that we were ineligible to receive the PPP Loan, we may be required to repay the PPP Loan in its entirety and/or be subject to additional penalties. Should we be audited or reviewed by federal or state regulatory authorities as a result of filing an application for forgiveness of the PPP Loan or otherwise, such audit or review could result in the diversion of management’s time and attention and the incurrence of additional costs. Any of these events could have a material adverse effect on our business, results of operations and financial condition.
Increases in costs of freight may have an adverse impact on our gross and operating margins.
The capacity in the freight market has not kept up with demand and increased freight rates. During the ~~quarter~~nine months ended ~~March 31,~~September 30, 2021, we experienced higher transportation expenses. We believe that costs will continue to increase throughout fiscal 2021. We are implementing mitigation plans to manage this risk; however, due to the price sensitivity of our products, we may not be able to pass such increases on to our customers. For a discussion of increased delivery and handling expenses, see “Operating Expenses” under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part I, Item 2 of this Form 10-Q.
7

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None that have not been previously disclosed in a Current Report on Form 8-K.

Item 3. Defaults Upon Senior Securities

None.
Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

None.
11

Item 6. Exhibits
Exhibit Filed Incorporated by Reference
No. Exhibit Title Herewith Form Exhibit File No. Date Filed
31.1 Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 X
31.2 Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 X
32.1 Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 X
32.2 Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 X
101.INS XBRL Instance Document X
101.SCH XBRL Taxonomy Extension Schema Document X
101.CAL XBRL Taxonomy Extension Calculation Linkbase Document X
101.DEF XBRL Taxonomy Extension Label Linkbase Document X
101.LAB XBRL Taxonomy Extension Presentation Linkbase Document X
101.PRE XBRL Taxonomy Extension Label Linkbase Document X

Exhibit Filed Incorporated by Reference
No. Exhibit Title Herewith Form Exhibit File No. Date Filed
10.1 Amendment dated March 11, 2021 to Financing Agreement dated October 4, 2018 by and between Reed’s Inc. and Rosenthal & Rosenthal, Inc. 10-K 10.3 001-32501 3/30/2021
31.1 Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 X
31.2 Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 X
32.1 Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 X
32.2 Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 X
101.INS XBRL Instance Document X
101.SCH XBRL Taxonomy Extension Schema Document X
101.CAL XBRL Taxonomy Extension Calculation Linkbase Document X
101.DEF XBRL Taxonomy Extension Label Linkbase Document X
101.LAB XBRL Taxonomy Extension Presentation Linkbase Document X
101.PRE XBRL Taxonomy Extension Label Linkbase Document X
In accordance with SEC Release 33-8238, Exhibits 32.1 and 32.2 are being furnished and not filed.

Furnished herewith, XBRL (Extensive Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.

8 12

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Reed’s, Inc.
(Registrant)

Date: ~~May 17,~~November 9, 2021 /s/ Norman E. Snyder, Jr.
Norman E. Snyder, Jr.
Chief Executive Officer
(Principal Executive Officer)

Date: ~~May 17,~~November 9, 2021 /s/ Thomas J. Spisak
Thomas J. Spisak
Chief Financial Officer
(Principal Financial Officer)

9 13

		2021																		2020												Q3 Per Case									Sept YTD Per Case
		Q1			Q2			Q3			YTD			Q3 vs PY			YTD vs PY			Q1			Q2			Q3			YTD			2021			2020			vs PY			2021			2020			vs PY
Cases:
	Reed’s		395			353			420			1,168			34	%		25	%		288			335			314			937
	Virgil’s		339			347			371			1,057			16	%		19	%		262			308			319			889
	Total Core		734			700			791			2,225			25	%		22	%		550			643			633			1,826
	Non Core		-			2			-			2			-	%		0	%		2			-			-			2
	Candy		8			8			5			21			0	%		0	%		8			8			5			21
	Total		742			710			796			2,248			25	%		22	%		560			651			638			1,849

Gross Billings:
	Core	$	12,955		$	12,200		$	14,199		$	39,353			22	%		17	%	$	10,175		$	11,940		$	11,622		$	33,737		$	18.0		$	18.4			-2	%	$	17.7		$	18.5			-4	%
	Non Core		33			140			148			321			100	%		54	%		102			33			74			209		$	-		$	-			-	%		160.5			104.5			-54	%
	Candy		294			286			191			771			-5	%		5	%		274			256			201			731		$	38.2		$	40.2			-5	%		36.7			34.8			5	%
	Total	$	13,281		$	12,626		$	14,538		$	40,4456			22	%		17	%	$	10,551		$	12,229		$	11,897		$	34,677		$	18.3		$	18.6			-2	%		18.0			18.8			-4	%

Discounts:	Total	$	(1,135	)	$	(1,356	)	$	(1,136	)	$	(3,627	)		-15	%		-3	%	$	(1,028	)	$	(1,376	)	$	(1,335	)	$	(3,739	)	$	(1.4	)	$	(2.1	)		-32	%	$	(1.6	)	$	(2.0	)		-20	%

COGS:
	Core	$	(8,122	)	$	(7,851	)	$	(9,372	)	$	(25,345	)		33	%		20	%	$	(6,414	)	$	(7,674	)	$	(7,032	)	$	(21,120	)	$	(11.8	)	$	(11.1	)		7	%	$	(11.4	)	$	(11.6	)		2	%
	Non Core		(6	)		(7	)		(13	)		(26	)		-13	%		-71	%		(59	)		(15	)		(15	)		(89	)		-			-			-	%		(13.0	)		(44.5	)		-71	%
	Candy		(165	)		(143	)		(145	)		(453	)		12	%		-7	%		(180	)		(176	)		(129	)		(485	)		(29.0	)		(25.8	)		12	%		(21.6	)		(23.1	)		-7	%
	Total	$	(8,293	)	$	(8,001	)	$	(9,530	)	$	(25,824	)		33	%		19	%	$	(6,653	)	$	(7,865	)	$	(7,176	)	$	(21,694	)	$	(12.0	)	$	(11.2	)		6	%	$	(11.5	)	$	(11.7	)		-2	%

Gross Margin:		$	3,853		$	3,268		$	3,872		$	10,994			14	%		19	%	$	2,870		$	2,988		$	3,386		$	9,244		$	4.9		$	5.3			-8	%	$	4.9		$	5.0			-2	%
as % Net Sales			32	%		29	%		29	%		30	%								30	%		28	%		32	%		30	%

	●	Modified EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;

	●	Modified EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

	●	Modified EBITDA does not reflect future interest expense, or the cash requirements necessary to service interest or principal payments, on our debts; and

	●	Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in the future, and Modified EBITDA does not reflect any cash requirements for such replacements.

	Nine Months Ended September 30,						Pct.
	2021			2020			Change
Gross billing (A)	$	40,445		$	34,677			17	%
Less: Promotional and other allowances (B)		3,627			3,739			-3	%
Net sales	$	36,818		$	30,938			19	%

Cost of goods sold		25,824			21,694			19	%
% of Gross billing		64	%		63	%
% of Net sales		70	%		70	%
Gross profit	$	10,994		$	9,244			19	%
% of Net sales		30	%		30	%

Expenses
Delivery and handling	$	8,888		$	4,950			80	%
% of Net sales		24	%		16	%
Dollar per case ($)		3.95			2.68
Selling and marketing		7,493			5,382			39	%
% of Net sales		20	%		17	%
General and administrative		6,227			4,872			28	%
% of Net sales		17	%		16	%
Total operating expenses		22,608			15,204			49	%

Loss from operations	$	(11,614	)	$	(5,960	)		95	%

Interest expense and other income (expense)		78			(960	)		-108	%

Net loss	$	(11,536	)	$	(6,920	)		67	%

Loss per share – basic and diluted	$	(0.13	)	$	(0.12	)		5	%

Weighted average shares outstanding - basic & diluted		90,400,832			56,706,141			59	%

		2021						2020															Q1 Per Case
		Q1			vs PY			Q1			Q2			Q3			Q4			FY			2021			2020			vs PY
Cases:
	Reed’s		395			37	%		288			335			314			317			1,254
	Virgil’s		339			29	%		262			308			319			315			1,204
	Total Core		734			33	%		550			643			633			632			2,458
	Non Core		-			-100	%		2			-			-			-			2
	Candy		8			0	%		8			8			5			5			26
	Total		742			33	%		560			651			638			637			2,486

Gross Sales:
	Core	$	12,955			27	%	$	10,175		$	11,940		$	11,622		$	11,587		$	45,324		$	17.6		$	18.5			-5	%
	Non Core		33			-68	%		102			33			74			347			556			-			51.0			-100	%
	Candy		293			7	%		274			256			201			190			921			36.7			34.3			7	%
	Total	$	13,281			26	%	$	10,551		$	12,229		$	11,897		$	12,124		$	46,801			17.9			19.0			-6	%

Discounts:	Total	$	(1,135	)		10	%	$	(1,028	)	$	(1,376	)	$	(1,335	)	$	(1,447	)	$	(5,186	)	$	(1.5	)	$	(2.3	)		-33	%

COGS:
	Core	$	(8,122	)		27	%	$	(6,414	)	$	(7,674	)	$	(7,032	)	$	(7,019	)	$	(28,139	)	$	(11.1	)	$	(11.1	)		-	%
	Non Core		(6	)		-89	%		(59	)		(15	)		(15	)		(21	)		(110	)		-			-			-
	Candy		(165	)		-8	%		(180	)		(176	)		(129	)		(115	)		(600	)		(20.6	)		(23.0	)		-10	%
	Total	$	(8,293	)		25	%	$	(6,653	)	$	(7,865	)	$	(7,176	)	$	(7,155	)	$	(28,849	)	$	(11.2	)	$	(11.2	)		-1	%

Gross Margin:		$	3,853			34	%	$	2,870		$	2,988		$	3,386		$	3,522		$	12,766		$	5.2		$	5.5			-6	%
as % Net Sales			32	%					30	%		28	%		32	%		33	%		31	%

	Three Months Ended March 31						Nine Months Ended September 30,
	2021			2020			2021			2020
Net loss	$	(4,507	)	$	(2,580	)	$	(11,536	)	$	(6,920	)

Modified EBITDA adjustments:
Depreciation and amortization		56			49			180			145
Interest expense		256			336			692			961
Stock option and other noncash compensation		398			780			1,498			1,007
Change in fair value of warrant liability		-			6			-			(1	)
Gain on forgiveness of PPP note payable								(770	)		-
Legal settlements		353			-			345			-
Total EBITDA adjustments	$	1,063		$	1,171		$	1,945		$	2,112

Modified EBITDA	$	(3,444	)	$	(1,409	)	$	(9,591	)	$	(4,808	)

	Reed’s, Inc. (Registrant)

Date: ~~May 17,~~November 9, 2021	/s/ Norman E. Snyder, Jr.
	Norman E. Snyder, Jr.
	Chief Executive Officer
	(Principal Executive Officer)

Date: ~~May 17,~~November 9, 2021	/s/ Thomas J. Spisak
	Thomas J. Spisak
	Chief Financial Officer
	(Principal Financial Officer)