Table of Contents
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
__________________
FORM 10-Q
__________________
 (Mark One)

  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended SeptemberJune 30, 20202021
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _____________ to _____________
 
Commission File Number: 001-36384
__________________
MAGNITE, INC.
(Exact name of registrant as specified in its charter)
 __________________
Delaware20-8881738
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)
12181 Bluff Creek6080 Center Drive4th FloorLos Angeles,CA
9009490045
(Address of principal executive offices, including zip code)
Registrant's telephone number, including area code:
(310)207-0272
______________

Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Common stock, par value $0.00001 per shareMGNINasdaq Global Select Market
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes    No  
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).   Yes    No   
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Large accelerated filerAccelerated filer
Non-accelerated filerSmaller reporting company
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   Yes  No
Indicate the number of shares outstanding of each of the registrant's classes of common stock, as of the latest practicable date.
ClassOutstanding as of November 5, 2020July 26, 2021
Common Stock, $0.00001 par value111,958,965131,250,746


Table of Contents
MAGNITE, INC.
QUARTERLY REPORT ON FORM 10-Q
TABLE OF CONTENTS
Page No.
Part I.
Item 1.
Item 2.
Item 3.
Item 4.
Part II.
Item 1.
Item 1A.
Item 2.
Item 6.
2

Table of Contents
PART I. FINANCIAL INFORMATION
Item 1. Condensed Consolidated Financial Statements
MAGNITE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except per share amounts)
(unaudited)
September 30, 2020December 31, 2019June 30, 2021December 31, 2020
ASSETSASSETSASSETS
Current assets:Current assets:Current assets:
Cash and cash equivalentsCash and cash equivalents$103,797$88,888Cash and cash equivalents$192,970$117,676
Accounts receivable, netAccounts receivable, net412,435217,571Accounts receivable, net780,502471,666
Prepaid expenses and other current assetsPrepaid expenses and other current assets13,3676,591Prepaid expenses and other current assets30,56017,729
TOTAL CURRENT ASSETSTOTAL CURRENT ASSETS529,599313,050TOTAL CURRENT ASSETS1,004,032607,071
Property and equipment, netProperty and equipment, net18,87623,667Property and equipment, net34,42723,681
Right-of-use lease assetRight-of-use lease asset42,73621,491Right-of-use lease asset48,93539,599
Internal use software development costs, netInternal use software development costs, net17,38616,053Internal use software development costs, net17,40316,160
Intangible assets, netIntangible assets, net97,13111,386Intangible assets, net483,85489,884
Other assets, non-currentOther assets, non-current2,9422,103Other assets, non-current6,8934,440
GoodwillGoodwill157,8047,370Goodwill945,731158,125
TOTAL ASSETSTOTAL ASSETS$866,474$395,120TOTAL ASSETS$2,541,275$938,960
LIABILITIES AND STOCKHOLDERS' EQUITYLIABILITIES AND STOCKHOLDERS' EQUITYLIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:Current liabilities:Current liabilities:
Accounts payable and accrued expensesAccounts payable and accrued expenses$457,428$259,439Accounts payable and accrued expenses$844,045$509,315
Lease liabilities, currentLease liabilities, current11,1767,282Lease liabilities, current15,3519,813
Debt, currentDebt, current3,6000
Other current liabilitiesOther current liabilities5,019778Other current liabilities10,6823,070
TOTAL CURRENT LIABILITIESTOTAL CURRENT LIABILITIES473,623267,499TOTAL CURRENT LIABILITIES873,678522,198
Debt, non-current, net of debt issuance costsDebt, non-current, net of debt issuance costs718,641 
Deferred tax liability, netDeferred tax liability, net18,743199
Lease liabilities, non-currentLease liabilities, non-current34,24215,231Lease liabilities, non-current39,67332,278
Other liabilities, non-currentOther liabilities, non-current2,478454Other liabilities, non-current2,8542,672
TOTAL LIABILITIESTOTAL LIABILITIES510,343283,184TOTAL LIABILITIES1,653,589557,347
Commitments and contingencies (Note 11)


STOCKHOLDERS' EQUITY
Preferred stock, $0.00001 par value, 10,000 shares authorized at September 30, 2020 and December 31, 2019; 0 shares issued and outstanding at September 30, 2020 and December 31, 201900
Common stock, $0.00001 par value; 500,000 shares authorized at September 30, 2020 and December 31, 2019; 110,712 and 53,888 shares issued and outstanding at September 30, 2020 and December 31, 2019, respectively21
Commitments and contingencies (Note 12)Commitments and contingencies (Note 12)


0
0STOCKHOLDERS' EQUITY0STOCKHOLDERS' EQUITY
Preferred stock, $0.00001 par value, 10,000 shares authorized at June 30, 2021 and December 31, 2020; 0 shares issued and outstanding at June 30, 2021 and December 31, 2020Preferred stock, $0.00001 par value, 10,000 shares authorized at June 30, 2021 and December 31, 2020; 0 shares issued and outstanding at June 30, 2021 and December 31, 202000
Common stock, $0.00001 par value; 500,000 shares authorized at June 30, 2021 and December 31, 2020; 131,200 and 114,029 shares issued and outstanding at June 30, 2021 and December 31, 2020, respectivelyCommon stock, $0.00001 par value; 500,000 shares authorized at June 30, 2021 and December 31, 2020; 131,200 and 114,029 shares issued and outstanding at June 30, 2021 and December 31, 2020, respectively2
Additional paid-in capitalAdditional paid-in capital759,116453,064Additional paid-in capital1,259,170 777,084
Accumulated other comprehensive lossAccumulated other comprehensive loss(2,585)(45)Accumulated other comprehensive loss(901)(957)
Accumulated deficitAccumulated deficit(400,402)(341,084)Accumulated deficit(370,585)(394,516)
TOTAL STOCKHOLDERS' EQUITYTOTAL STOCKHOLDERS' EQUITY356,131111,936TOTAL STOCKHOLDERS' EQUITY887,686381,613
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITYTOTAL LIABILITIES AND STOCKHOLDERS' EQUITY$866,474$395,120TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY$2,541,275$938,960

The accompanying notes to unaudited condensed consolidated financial statements are an integral part of these statements.

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MAGNITE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)
(unaudited)
Three Months EndedNine Months Ended Three Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
RevenueRevenue$60,982 $37,642 $139,625 $107,928 Revenue$114,541 $42,348 $175,256 $78,643 
Expenses:Expenses:Expenses:
Cost of revenueCost of revenue21,031 13,869 56,579 44,070 Cost of revenue50,526 21,545 71,282 35,548 
Sales and marketingSales and marketing21,761 11,040 53,059 33,151 Sales and marketing43,273 20,029 65,862 31,298 
Technology and developmentTechnology and development13,562 10,293 37,318 29,848 Technology and development18,111 13,063 32,377 23,756 
General and administrativeGeneral and administrative13,314 9,121 38,221 29,428 General and administrative16,980 15,780 31,138 24,907 
Merger and restructuring costs2,254 16,677 
Merger, acquisition, and restructuring costsMerger, acquisition, and restructuring costs32,632 12,493 35,354 14,423 
Total expensesTotal expenses71,922 44,323 201,854 136,497 Total expenses161,522 82,910 236,013 129,932 
Loss from operationsLoss from operations(10,940)(6,681)(62,229)(28,569)Loss from operations(46,981)(40,562)(60,757)(51,289)
Other (income) expense:Other (income) expense:Other (income) expense:
Interest (income) expense, netInterest (income) expense, net30 (218)(112)(625)Interest (income) expense, net5,172 5,315 (142)
Other incomeOther income(1,194)(48)(2,487)(236)Other income(1,139)(1,284)(2,362)(1,293)
Foreign exchange (gain) loss, net293 (296)(845)(138)
Total other income, net(871)(562)(3,444)(999)
Foreign exchange gain, netForeign exchange gain, net(127)(440)(112)(1,138)
Total other (income) expense, netTotal other (income) expense, net3,906 (1,722)2,841 (2,573)
Loss before income taxesLoss before income taxes(10,069)(6,119)(58,785)(27,570)Loss before income taxes(50,887)(38,840)(63,598)(48,716)
Provision (benefit) for income taxesProvision (benefit) for income taxes446 55 533 (569)Provision (benefit) for income taxes(87,695)288 (87,529)87 
Net loss$(10,515)$(6,174)$(59,318)$(27,001)
Net loss per share:
Basic and Diluted$(0.10)$(0.12)$(0.65)$(0.52)
Weighted average shares used to compute net loss per share:
Basic and Diluted110,416 53,023 91,371 52,324 
Net income (loss)Net income (loss)$36,808 $(39,128)$23,931 $(48,803)
Net income (loss) per share:Net income (loss) per share:
BasicBasic$0.29 $(0.36)$0.20 $(0.60)
DilutedDiluted$0.26 $(0.36)$0.18 $(0.60)
Weighted average shares used to compute net income (loss) per share:Weighted average shares used to compute net income (loss) per share:
BasicBasic125,981 108,530 120,668 81,698 
DilutedDiluted142,982 108,530 136,262 81,698 

The accompanying notes to unaudited condensed consolidated financial statements are an integral part of these statements.


 
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MAGNITE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSSINCOME (LOSS)
(In thousands)
(unaudited)
Three Months EndedNine Months EndedThree Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
Net loss$(10,515)$(6,174)$(59,318)$(27,001)
Net income (loss)Net income (loss)$36,808 $(39,128)$23,931 $(48,803)
Other comprehensive income (loss):Other comprehensive income (loss):Other comprehensive income (loss):
Unrealized gain on investments
Foreign currency translation adjustmentsForeign currency translation adjustments18 (292)(2,540)(328)Foreign currency translation adjustments369 (1,769)56 (2,558)
Other comprehensive income (loss)Other comprehensive income (loss)18 (292)(2,540)(326)Other comprehensive income (loss)369 (1,769)56 (2,558)
Comprehensive loss$(10,497)$(6,466)$(61,858)$(27,327)
Comprehensive income (loss)Comprehensive income (loss)$37,177 $(40,897)$23,987 $(51,361)

The accompanying notes to unaudited condensed consolidated financial statements are an integral part of these statements.



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MAGNITE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(In thousands)
(unaudited)
Common Stock Additional
Paid-In
Capital
Accumulated  Other
Comprehensive
Income (Loss)
Accumulated
Deficit
Total
Stockholders’
Equity
Common Stock Additional
Paid-In
Capital
Accumulated  Other
Comprehensive
Income (Loss)
Accumulated
Deficit
Total
Stockholders’
Equity
SharesAmountSharesAmount
Balance at December 31, 201851,159 $$433,877 $(259)$(315,606)$118,013 
Balance at December 31, 2019Balance at December 31, 201953,888 $$453,064 $(45)$(341,084)$111,936 
Exercise of common stock optionsExercise of common stock options27 — 23 — — 23 
Issuance of common stock related to RSU vestingIssuance of common stock related to RSU vesting1,861 — — — — — 
Shares withheld related to net share settlementShares withheld related to net share settlement(716)— (7,485)— — (7,485)
Stock-based compensationStock-based compensation— — 4,218 — — 4,218 
Other comprehensive lossOther comprehensive loss— — — (789)— (789)
Net lossNet loss— — — — (9,675)(9,675)
Balance at March 31, 2020Balance at March 31, 202055,060

$

$449,820 

$(834)

$(350,759)

$98,228 
Exercise of common stock optionsExercise of common stock options76 — 251 — — 251 Exercise of common stock options746— 2,2762,276 
Restricted stock awards, netRestricted stock awards, net(182)— — — — — Restricted stock awards, net— — — 
Issuance of common stock related to employee stock purchase planIssuance of common stock related to employee stock purchase plan— — — — — — Issuance of common stock related to employee stock purchase plan159 — 693 693 
Issuance of common stock related to RSU vestingIssuance of common stock related to RSU vesting1,171 — — — — — Issuance of common stock related to RSU vesting1,904 — — 
Shares withheld related to net share settlementShares withheld related to net share settlement(459)— (1,835)— — (1,835)Shares withheld related to net share settlement(107)— (349)(349)
Stock-based compensation— — 4,514 — — 4,514 
Other comprehensive income— — — 94 — 94 
Net loss— — — — (12,546)(12,546)
Balance at March 31, 201951,765

$

$436,807 

$(165)

$(328,152)

$108,491 
Exercise of common stock options79132132 
Restricted stock awards, net— — — — — — 
Issuance of common stock related to employee stock purchase plan118 — 477 — — 477 
Issuance of common stock related to RSU vesting1,022 — — — — — 
Shares withheld related to net share settlement— — (12)— — (12)
Stock-based compensation— — 4,949 — — 4,949 
Other comprehensive income— — — (128)— (128)
Net loss— — — — (8,281)(8,281)
Balance at Balance at June 30, 201952,984

$

$442,353 

$(293)

$(336,433)

$105,628 
Exercise of common stock options83 — 146 — — 146 
Issuance of common stock related to RSU vesting— — — — — 
Issuance of common stock associated with the MergerIssuance of common stock associated with the Merger52,099 275,772 275,773 
Exchange of stock options and RSU related to MergerExchange of stock options and RSU related to Merger— — 11,646 11,646 
Stock-based compensationStock-based compensation— — 4,815 — — 4,815 Stock-based compensation— 10,101 10,101 
Other comprehensive lossOther comprehensive loss— — — (292)— (292)Other comprehensive loss— — (1,769)(1,769)
Net lossNet loss— — — — (6,174)(6,174)Net loss— — (39,128)(39,128)
Balance at Balance at September 30, 201953,073$$447,314 $(585)$(342,607)$104,123 
Balance at Balance at June 30, 2020Balance at Balance at June 30, 2020109,861

$

$749,959 

$(2,603)

$(389,887)

$357,471 

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Common Stock Additional
Paid-In
Capital
Accumulated  Other
Comprehensive
Income (Loss)
Accumulated
Deficit
Total
Stockholders’
Equity
Common Stock Additional
Paid-In
Capital
Accumulated  Other
Comprehensive
Income (Loss)
Accumulated
Deficit
Total
Stockholders’
Equity
SharesAmountSharesAmount
Balance at December 31, 201953,888 $$453,064 $(45)$(341,084)$111,936 
Balance at December 31, 2020Balance at December 31, 2020114,029 $$777,084 $(957)$(394,516)$381,613 
Exercise of common stock optionsExercise of common stock options27 — 23 — 23 Exercise of common stock options733 — 5,785 — — 5,785 
Restricted stock awards, net— — — — — — 
Issuance of common stock related to employee stock purchase plan— — — — — 
Issuance of common stock related to RSU vestingIssuance of common stock related to RSU vesting1,861 — — — — Issuance of common stock related to RSU vesting1,351 — — — — — 
Shares withheld related to net share settlement(716)— (7,485)— (7,485)
Stock-based compensationStock-based compensation— 4,218 — 4,218 Stock-based compensation— — 7,108 — — 7,108 
Capped call optionsCapped call options— — (38,960)— — (38,960)
Other comprehensive lossOther comprehensive loss— (789)— (789)Other comprehensive loss— — — (313)— (313)
Net lossNet loss— (9,675)(9,675)Net loss— — — — (12,877)(12,877)
Balance at March 31, 202055,060 $$449,820 $(834)$(350,759)$98,228 
Balance at March 31, 2021Balance at March 31, 2021116,113 $$751,017 $(1,270)$(407,393)$342,356 
Exercise of common stock optionsExercise of common stock options746 — 2,276 — — 2,276 Exercise of common stock options384 — 1,480 — — 1,480 
Issuance of common stock related to employee stock purchase planIssuance of common stock related to employee stock purchase plan159 — 693 — — 693 Issuance of common stock related to employee stock purchase plan121 — 1,154 — — 1,154 
Issuance of common stock related to RSU vestingIssuance of common stock related to RSU vesting1,904 — — — — — Issuance of common stock related to RSU vesting2,208 — — — — — 
Shares withheld related to net share settlement(107)— (349)— — (349)
Issuance of common stock associated with the Merger52,099 275,772 — — 275,773 
Exchange of stock options and RSU related to Merger— — 11,646 — — 11,646 
Issuance of common stock associated with the SpotX AcquisitionIssuance of common stock associated with the SpotX Acquisition12,374 — 495,591 — — 495,591 
Stock-based compensationStock-based compensation— — 10,101 — — 10,101 Stock-based compensation— — 9,928 — — 9,928 
Other comprehensive loss— — — (1,769)— (1,769)
Net loss— — — — (39,128)(39,128)
Balance at Balance at June 30, 2020109,861 $$749,959 $(2,603)$(389,887)$357,471 
Exercise of common stock options563 — 1,569 — — 1,569 
Issuance of common stock related to RSU vesting289 — — — — — 
Shares withheld related to net share settlement(1)— (7)— — (7)
Other comprehensive incomeOther comprehensive income— — — 369 — 369
Net incomeNet income— — — — 36,808 36,808 
Balance at Balance at June 30, 2021Balance at Balance at June 30, 2021131,200 $$1,259,170 $(901)$(370,585)$887,686 
Stock-based compensation— — 7,595 — — 7,595 
Other comprehensive loss— — — 18 — 18 
Net loss— — — — (10,515)(10,515)
Balance at Balance at September 30, 2020110,712 $$759,116 $(2,585)$(400,402)$356,131 


The accompanying notes to unaudited condensed consolidated financial statements are an integral part of these statements.
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MAGNITE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(unaudited)
Nine Months EndedSix Months Ended
September 30, 2020September 30, 2019June 30, 2021June 30, 2020
OPERATING ACTIVITIES:OPERATING ACTIVITIES:OPERATING ACTIVITIES:
Net loss$(59,318)$(27,001)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Net income (loss)Net income (loss)$23,931 $(48,803)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
Depreciation and amortizationDepreciation and amortization36,157 24,841 Depreciation and amortization48,382 22,081 
Stock-based compensationStock-based compensation21,298 13,877 Stock-based compensation16,697 13,948 
(Gain) loss on disposal of property and equipment(Gain) loss on disposal of property and equipment(17)92 (Gain) loss on disposal of property and equipment72 (12)
Provision for doubtful accountsProvision for doubtful accounts31 897 Provision for doubtful accounts(163)44 
Accretion of available-for-sale securities24 
Amortization of debt issuance costsAmortization of debt issuance costs1,516 
Non-cash lease expenseNon-cash lease expense(601)(469)Non-cash lease expense2,988 (232)
Unrealized foreign currency gains, net(2,108)(391)
Deferred income taxesDeferred income taxes837 (748)Deferred income taxes(87,202)361 
Unrealized foreign currency gainUnrealized foreign currency gain(1,801)(2,296)
Changes in operating assets and liabilities:Changes in operating assets and liabilities:Changes in operating assets and liabilities:
Accounts receivableAccounts receivable(46,145)32,149 Accounts receivable(109,726)73,728 
Prepaid expenses and other assetsPrepaid expenses and other assets(2,896)672 Prepaid expenses and other assets997 8,716 
Accounts payable and accrued expensesAccounts payable and accrued expenses23,464 (34,018)Accounts payable and accrued expenses131,018 (83,193)
Other liabilitiesOther liabilities5,260 (117)Other liabilities702 (5,838)
Net cash (used in) provided by operating activities(24,038)9,808 
Net cash provided by (used in) operating activitiesNet cash provided by (used in) operating activities27,411 (21,496)
INVESTING ACTIVITIES:INVESTING ACTIVITIES:INVESTING ACTIVITIES:
Purchases of property and equipmentPurchases of property and equipment(4,211)(5,605)Purchases of property and equipment(10,939)(3,420)
Capitalized internal use software development costsCapitalized internal use software development costs(6,894)(6,000)Capitalized internal use software development costs(5,178)(4,718)
Cash, cash equivalents and restricted cash acquired in Merger54,595 
Cash (used in), net of cash acquired, in merger and acquisition activitiesCash (used in), net of cash acquired, in merger and acquisition activities(623,974)54,595 
Maturities of available-for-sale securities7,500 
Net cash provided by (used in) investing activities43,490 (4,105)
Net cash (used in) provided by investing activitiesNet cash (used in) provided by investing activities(640,091)46,457 
FINANCING ACTIVITIES:FINANCING ACTIVITIES:FINANCING ACTIVITIES:
Proceeds from Convertible Notes offeringProceeds from Convertible Notes offering400,000 
Proceeds from issuance of debt, net of debt discountProceeds from issuance of debt, net of debt discount349,200 
Payment for capped call optionsPayment for capped call options(38,960)
Payment for debt issuance costsPayment for debt issuance costs(30,378)
Proceeds from exercise of stock optionsProceeds from exercise of stock options3,868 529 Proceeds from exercise of stock options7,265 2,299 
Proceeds from issuance of common stock under employee stock purchase planProceeds from issuance of common stock under employee stock purchase plan693 477 Proceeds from issuance of common stock under employee stock purchase plan1,154 693 
Taxes paid related to net share settlementTaxes paid related to net share settlement(7,841)(1,847)Taxes paid related to net share settlement(7,834)
Net cash used in financing activities(3,280)(841)
Net cash provided by (used in) financing activitiesNet cash provided by (used in) financing activities688,281 (4,842)
EFFECT OF EXCHANGE RATE CHANGES ON CASH, CASH EQUIVALENTS AND RESTRICTED CASHEFFECT OF EXCHANGE RATE CHANGES ON CASH, CASH EQUIVALENTS AND RESTRICTED CASH41 (192)EFFECT OF EXCHANGE RATE CHANGES ON CASH, CASH EQUIVALENTS AND RESTRICTED CASH(109)(265)
CHANGE IN CASH, CASH EQUIVALENTS AND RESTRICTED CASHCHANGE IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH16,213 4,670 CHANGE IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH75,492 19,854 
CASH, CASH EQUIVALENTS AND RESTRICTED CASH — Beginning of periodCASH, CASH EQUIVALENTS AND RESTRICTED CASH — Beginning of period88,888 80,452 CASH, CASH EQUIVALENTS AND RESTRICTED CASH — Beginning of period117,731 88,888 
CASH, CASH EQUIVALENTS AND RESTRICTED CASH — End of periodCASH, CASH EQUIVALENTS AND RESTRICTED CASH — End of period$105,101 $85,122 CASH, CASH EQUIVALENTS AND RESTRICTED CASH — End of period$193,223 $108,742 
SUPPLEMENTAL DISCLOSURES OF OTHER CASH FLOW INFORMATION:
Cash paid for income taxes$829 $300 
Cash paid for interest$49 $46 
Capitalized assets financed by accounts payable and accrued expenses$2,388 $2,005 
Capitalized stock-based compensation$616 $401 
Operating lease right-of-use assets obtained in exchange for new operating lease liabilities$2,036 $13,074 
Change in restricted cash$1,304 $
Common stock and options issued for Merger$287,418 $
RECONCILIATION OF CASH, CASH EQUIVALENTS AND RESTRICTED CASH TO CONSOLIDATED BALANCE SHEETSRECONCILIATION OF CASH, CASH EQUIVALENTS AND RESTRICTED CASH TO CONSOLIDATED BALANCE SHEETS
Cash and cash equivalentsCash and cash equivalents$192,970 $107,490 
Restricted cash included in other assets, non-current, and prepaid expenses and other current assetsRestricted cash included in other assets, non-current, and prepaid expenses and other current assets253 1,252 
Total cash, cash equivalents and restricted cashTotal cash, cash equivalents and restricted cash$193,223 $108,742 
The accompanying notes to unaudited condensed consolidated financial statements are an integral part of these statements.
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MAGNITE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(unaudited)

Six Months Ended
SUPPLEMENTAL DISCLOSURES OF OTHER CASH FLOW INFORMATION:June 30, 2021June 30, 2020
Cash paid for income taxes$677 $306 
Cash paid for interest$1,673 $34 
Capitalized assets financed by accounts payable and accrued expenses$1,915 $56 
Capitalized stock-based compensation$339 $371 
Operating lease right-of-use assets obtained in exchange for new operating lease liabilities$$162 
Common stock and options issued for Mergers and Acquisitions495,591 $287,418 
Debt discount, non-cash$10,800 $

The accompanying notes to unaudited condensed consolidated financial statements are an integral part of these statements.
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MAGNITE, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
Note 1—Organization and Summary of Significant Accounting Policies
Company Overview
Magnite, Inc. ("Magnite" or the "Company"), formerly known as The Rubicon Project, Inc., was formed in Delaware and began operations in April 2007. On April 1, 2020, Magnite completed a stock-for-stock merger ("Merger") with Telaria, Inc., ("Telaria" and such merger the "Telaria Merger"), a leading sell side advertising platform and provider of connected television ("CTV") technology. On April 30, 2021, the Company completed its acquisition of SpotX, Inc. ("SpotX" and such acquisition the "SpotX Acquisition"), a leading CTV and video advertising platform. The Company operates a sell side advertising platform that offers buyers and sellers of digital advertising a single partner for transacting globally across all channels, formats, and auction types.
On June 8, 2020, the The Company voluntarily delisted its common stock from the New York Stock Exchange ("NYSE") and commenced listing on The Nasdaq Global Select Market of The Nasdaq Stock Market LLC ("Nasdaq"). On June 30, 2020, the Company changed its name from "The Rubicon Project, Inc." to "Magnite, Inc." In connection with the name change, the Company also changed its ticker symbol from "RUBI" to "MGNI." Magnite has its principal officesis headquartered in Los Angeles, California and New York, City, London, and Sydney, and additional offices in Europe, Asia, North America, and South America.New York.
The Company provides a technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers.inventory. The Company’s platform features applications and services for sellers of digital advertising inventory, or publishers, that own or operate websites, applications, CTV channels, and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's clients include many of the world's leading publishers of websites, CTV channels, mobile applications,sellers and buyers of digital advertising inventory.
Publishers monetize their inventory through the Company’s platform by seamlessly connecting to a global market of integrated buyers that transact through real-time bidding, which includes direct sale of premium inventory to a buyer, referred to as private marketplace ("PMP"), and open auction bidding, where buyers bid against each other in a real-time auction for the right to purchase a publisher’s inventory, referred to as open marketplace ("OMP"). At the same time, buyers leverage the Company’s platform to manage their advertising spending and reach their target audiences, simplify order management and campaign tracking, obtain actionable insights into audiences for their advertising, and access impression-level purchasing from thousands of sellers.
Basis of Presentation and Summary of Significant Accounting Policies
The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with United States Generally Accepted Accounting Principles, or GAAP, for interim financial information and the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair statement of the results for the interim period presented have been included. Operating results for the ninethree and six months ended SeptemberJune 30, 20202021 are not necessarily indicative of the results that may be expected for any future interim period, the year ending December 31, 2020,2021, or for any future year.
The condensed consolidated balance sheet at December 31, 20192020 has been derived from the audited financial statements at that date, but does not include all of the disclosures required by GAAP. The accompanying condensed consolidated financial statements should be read in conjunction with the Company's audited consolidated financial statements and notes thereto for the year ended December 31, 20192020 included in its 20192020 Annual Report on Form 10-K.
ThereAside from the adoption of ASU 2020-06, as described below, there have been no significant changes in the Company's accounting policies from those disclosed in its audited consolidated financial statements and notes thereto for the year ended December 31, 20192020 included in its Annual Report on Form 10-K.
Reclassifications
Certain prior period amounts have been reclassified to conform to the current period presentation. Specifically, this includes amounts reclassified for the three months ended March 31, 2020 to conform to the current presentation for the three and nine months ended September 30, 2020 in the condensed consolidated statements of operations related to merger and restructuring costs.
Use of Estimates
The preparation of condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported and disclosed financial statements and accompanying footnotes. Due to the economic uncertainty as a result of the COVID-19 pandemic, it has become more difficult to apply certain assumptions and judgments into these estimates. The extent of the impact of COVID-19 pandemic on the Company's operational and financial
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performance will depend on future developments, which are highly uncertain and cannot be predicted, including but not limited to, the duration and spread of the outbreak,pandemic, its severity, including any resurgence, the actions to contain the virus or treat its impact, and how quickly and to what extent normal economic and operating conditions can resume. During the ninesix months ended SeptemberJune 30, 2020,2021, this uncertainty resultedcontinued to result in a higher level of judgment related to its estimates and assumptions. As of the date of issuance of the condensed consolidated financial statements for the three and ninesix months ended SeptemberJune 30, 2020,2021, the Company is not aware of any specific event or circumstance that would require the Company to update its estimates, judgments, or revise the carrying value of its assets or liabilities. These estimates may change, as new events occur and additional information is obtained, and are recognized in the consolidated financial statements as soon as they become known. Actual results could differ materially from those estimates and any such differences may be material to the Company's financial statements.these estimates.
Recently Adopted Accounting Standards
In June 2016,On January 1, 2021, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2016-13—Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments ("ASU 2016-13"). This guidance requires entities to use a current expected credit loss methodology to measure impairments of certain financial assets and to recognize an allowance for its estimate of lifetime expected credit losses. The main objective of this update is to provide financial statement users with more decision-useful information about the expected credit losses on financial instruments and other commitments to extend credit held by a reporting entity at each reporting date. The guidance was effective for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years. The Company adopted ASU 2016-13 as of January 1, 2020. The standard had no material impact on its consolidated financial statements.
In August 2018, the FASB issued ASU 2018-13—2020-06, Fair Value Measurement (Topic 820): Disclosure Framework—Changes to the Disclosure Requirements for Fair Value MeasurementDebt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity's Own Equity ("ASU 2018-13"), to streamline the disclosure requirements of ASC Topic 820—Fair Value Measurement. ASU 2018 removes certain disclosure requirements, including the valuation process for Level 3 fair value measurements, and adds certain quantitative disclosures around Level 3 fair value measurements. This ASU is effective for annual reporting periods beginning after December 15, 2019, including interim periods within that reporting period, with early adoption permitted. The provisions of ASU 2018-13 are required to be adopted retrospectively, with the exception of disclosure of the range and weighted average of significant unobservable inputs used to develop Level 3 measurements, which can be adopted prospectively. The Company adopted ASU 2018-13 as of January 1, 2020. The standard had no material impact on its consolidated financial statements and related disclosures.
In August 2018, the FASB issued ASU 2018-15—Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40)(Subtopic 815-40): Customer’s Accounting for Implementation Costs IncurredConvertible Instruments and Contracts in a Cloud Computing Arrangement That Is a Service Contract ("ASU 2018-15"). ASU 2018-15 was issued to clarify the requirements of ASC 350-40—Intangibles—Goodwill and Other—Internal-Use Softwarean Entity’s Own Equity ("ASC 350-40"). The ASU clarifies that implementation, setup and other upfront costs related to cloud computing agreements ("CCA""2020-06") should be accounted for under ASC 350-40. ASC 2018-15will require companies to capitalize certain costs incurred when purchasing a CCA that is a service. Under the new guidance, companies will apply the same criteria for capitalizing implementation costs in a CCA service as they would for internal-use software. The capitalized implementation costs will generally be expensed over the term of the service arrangement and the related assets will be assessed for impairment using the same model applied to long-lived assets. This ASU is effective for annual reporting periods beginning after December 15, 2019, including interim periods within that reporting period, with early adoption permitted. ASU 2018-15 can be applied either retrospectively or prospectively to all implementation costs incurred after the date of adoption. The Company adopted ASU 2018-15 as of January 1, 2020 on a prospective basis.basis, which simplifies the accounting for convertible instruments by reducing the number of accounting models available for convertible debt instruments that require separating embedded conversion features from convertible instruments. This guidance also eliminates the treasury stock method to
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calculate diluted earnings per share for convertible instruments and requires the use of the if-converted method. The adoption of this standard had no material impact on its consolidatedis included in the financial statements as of June 30, 2021 and for the three and six months ended June 30, 2021 and June 30, 2020, respectively. Refer to Note 14—"Convertible Notes" for additional information related disclosures.
Recent Accounting Pronouncementsto accounting for convertible debt issued during the six months ended June 30, 2021.
In December 2019,On January 1, 2021, the FASB issuedCompany adopted ASU 2019-12—Simplifying the Accounting for Income Taxes ("ASU 2019-12"). ASU 2019-12 simplifies the accounting for income taxes by removing certain exceptions to general principles in Topic 740 and clarifies and amends existing guidance for clarity and consistent application. ThisThere was no material impact to the quarterly or year to date income tax provision.
Recent Accounting Pronouncements
In March 2020, the FASB issued Update No. 2020-04, Reference Rate Reform (Topic 848), which provides temporary optional guidance isto companies impacted by the transition away from the LIBOR. The amendment provides certain expedients and exceptions to applying GAAP in order to lessen the potential accounting burden when contracts, hedging relationships, and other transactions that reference LIBOR as a benchmark rate are modified. Further, in January 2021, the FASB issued Update No. 2021-01, Reference Rate Reform (Topic 848), which clarifies the scope of Topic 848 so that derivatives affected by the discounting transition are explicitly eligible for certain optional expedients and exceptions in Topic 848. These amendments are effective for fiscal yearsupon issuance and interim periods within those fiscal years, beginning afterexpire on December 15, 2020 including interim reporting periods within those fiscal years. Early adoption is permitted.31, 2022. The Company is evaluatingcurrently assessing the impact of adopting this new accounting guidancethe LIBOR transition on itsthe Company's condensed consolidated financial statements and related disclosures, but does not anticipate it will have a material impact.statements.
The Company does not believe there are any other recently issued and effective or not yet effective pronouncements that would have or are expected to have any significant effect on the Company’s financial position, cash flows or results of operations.

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Note 2—Net Income (Loss) Per Share
The following table presents the basic and diluted net loss per share:
Three Months EndedNine Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019
(in thousands, except per share data)
Basic and Diluted EPS:
Net loss$(10,515)$(6,174)$(59,318)$(27,001)
Weighted-average common shares outstanding110,416 53,029 91,371 52,349 
Weighted-average unvested restricted stock(6)(25)
Weighted-average common shares outstanding used to compute net loss per share110,416 53,023 91,371 52,324 
Basic and diluted net loss per share$(0.10)$(0.12)$(0.65)$(0.52)
Three Months EndedSix Months Ended
June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands, except per share data)
Basic Income (Loss) Per Share:
Net income (loss)$36,808 $(39,128)$23,931 $(48,803)
Weighted-average common shares outstanding125,981 108,530 120,668 81,698 
Weighted-average common shares outstanding used to compute net income (loss) per share125,981 108,530 120,668 81,698 
Basic net income (loss) per share$0.29 $(0.36)$0.20 $(0.60)
Diluted Income (Loss) Per Share:
Net income (loss)$36,808 $(39,128)$23,931 $(48,803)
Add back:
Interest expense, Convertible Notes, net of tax184 217 
Net income (loss), diluted income (loss)36,992 (39,128)24,148 (48,803)
Weighted-average common shares used in basic EPS125,981 108,530 120,668 81,698 
Dilutive effect of weighted-average common stock options4,622 5,011 
Dilutive effect of weighted-average performance stock units194 196 
Dilutive effect of weighted-average restricted stock units5,878 6,687 
Dilutive effect of weighted-average ESPP45 68 
Dilutive effect of weighted-average Convertible Notes6,262 3,632 
Weighted-average shares used to compute diluted net income (loss) per share142,982 108,530 136,262 81,698 
Diluted net income (loss) per share$0.26 $(0.36)$0.18 $(0.60)
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The following weighted-average shares have been excluded from the calculation of diluted net loss per share attributable to common stockholders for each period presented because they are anti-dilutive:
Three Months EndedNine Months EndedThree Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)(in thousands)(in thousands)(in thousands)
Options to purchase common stockOptions to purchase common stock1,920 1,078 1,720 732 Options to purchase common stock1,999 1,619 
Unvested restricted stock awardsUnvested restricted stock awards16 Unvested restricted stock awards
Unvested restricted stock unitsUnvested restricted stock units3,768 5,168 3,851 3,911 Unvested restricted stock units3,805 3,892 
Unvested performance stock unitsUnvested performance stock units14 Unvested performance stock units
ESPPESPP30 48 40 35 ESPP30 45 
Total shares excluded from net loss per shareTotal shares excluded from net loss per share5,732 6,294 5,617 4,694 Total shares excluded from net loss per share5,840 5,560 

For the three and six months ended June 30, 2021, diluted shares used to compute diluted earnings per share included outstanding performance stock units granted during 2020 and 2021 based on expected achievement of 150% and 0%, respectively. Refer to Note 9—"Stock-Based Compensation" for additional information related to performance stock units.

For the three and six months ended June 30, 2021, the Company included the shares that would be issuable assuming conversion of all of the Convertible Notes (as defined in Note 14). Diluted earnings per share for the Convertible Notes is calculated under the if-converted method in accordance with ASC 260, Earnings Per Share. The Convertible Notes have an initial conversion rate of 15.6539 shares of common stock per $1,000 principal amount of the Convertible Notes, which will be subject to anti-dilution adjustments in certain circumstances. As of June 30, 2021, the number of shares that would be issuable assuming conversion of all of the Convertible Notes is approximately 6,261,560. Refer to Note 14—"Convertible Notes" for additional information related to accounting for Convertible Notes issued and associated Capped Call Transactions.
Note 3—Revenues
The Company generates revenue from transactions where it provides a platform forFor the purchase and salemajority of digital advertising inventory. The Company also generates revenue from the fee it charges clients for use of its Demand Manager product, which generally is a percentage of the client's advertising spending on any advertising marketplace. The Company's platform dynamically connects sellers and buyers of advertising inventory in a digital marketplace. The Company's solution incorporates proprietary machine-learning algorithms, sophisticated data processing, high-volume storage, detailed analytics capabilities, and a distributed infrastructure. Digital advertising inventory is created when consumers access sellers’ content. Sellers provide digital advertising inventory to the Company’s platform in the form of advertising requests, or ad requests. When the Company receives ad requests from sellers, it sends bid requests to buyers, which enable buyers to bid on sellers’ digital advertising inventory. Winning bids can create advertising, or paid impressions, for the seller to present to the consumer.
The total volume of spending between buyers and sellers on the Company’s platform is referred to as advertising spend. The Company keeps a percentage of that advertising spend as a fee, and remits the remainder to the seller. The fee that the Company retains from the gross advertising spend on its platform is recognized as revenue. The fee earned on each transaction is based on the pre-existing agreement between the Company and the seller and the clearing price of the winning bid. The Company recognizes revenue upon fulfillment of its performance obligation to a client, which occurs at the point in time an ad renders and is counted as a paid impression, subject to an underlying agreement existing with the client and a fixed or determinable transaction price. Performance obligations for all transactions are satisfied, and the corresponding revenue is recognized, at a distinct point in time when an ad renders. The Company does not have arrangements with multiple performance obligations.
The determination of whether revenue should be reported on a gross or net basis is based on an assessment of whether the Company is acting as the principal or an agent in the transaction. In determining whether the Company is acting as the principal or an agent, the Company follows the accounting guidance for principal-agent considerations. Making such determinations involves judgment and is based on an evaluation of the terms of each arrangement, none of which are considered presumptive or determinative.
For substantially all transactions on the Company's platform, the Company reports revenue on a net basis as it does not act as the principal in the purchase and sale of digital advertising inventory because it does not have control of the digital advertising inventory and does not set prices agreed upon within the auction marketplace. However, forFor certain transactions related to revenue streams acquired in connection with the Merger with Telaria,advertising campaigns that are transacted through insertion orders, the Company reports revenue on a gross basis, based primarily on its
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determination that the Company acts as the primary obligor in the delivery of advertising campaigns for buyers with respect to such transactions. For
Prior to the three months ended September 30, 2020,SpotX Acquisition, revenue reported on a gross basis was less than 2%3% of total revenue. As a result of the SpotX Acquisition, an increased percentage of the Company's revenue is reported on a gross basis. The following table presents our revenue recognized on a net basis and on a gross basis for the three and six months ended June 30, 2021 and June 30, 2020, respectively.
Three Months EndedSix Months Ended
June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands, except percentages)
Revenue:
Net basis$93,374 82 %$41,856 99 %$152,370 87 %$78,151 99 %
Gross basis21,167 18 492 22,886 13 492 
Total$114,541 100 %$42,348 100 %$175,256 100 %$78,643 100 %

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The following table presents our revenue by channel for the three and ninesix months ended SeptemberJune 30, 20202021 and 2019:2020:
Three Months EndedNine Months EndedThree Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands, except percentages)(in thousands, except percentages)
Channel:Channel:Channel:
CTVCTV$11,059 18 %$%$18,978 14 %$%CTV$45,179 40 %$7,919 19 %$57,155 33 %$7,919 10 %
DesktopDesktop20,901 34 15,936 42 51,468 37 47,745 44 Desktop28,742 25 15,271 36 49,593 28 30,567 39 
MobileMobile29,022 48 21,706 58 69,179 49 60,183 56 Mobile40,620 35 19,158 45 68,508 39 40,157 51 
TotalTotal$60,982 100 %$37,642 100 %$139,625 100 %$107,928 100 %Total$114,541 100 %$42,348 100 %$175,256 100 %$78,643 100 %

    The following table presents ourthe Company's revenue disaggregated by geographic location, based on the location of the Company's sellers:
Three Months EndedNine Months EndedThree Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)(in thousands)(in thousands)(in thousands)
United StatesUnited States$45,048 $26,378 $101,168 $73,654 United States$90,600 $30,587 $133,211 $56,120 
InternationalInternational15,934 11,264 38,457 34,274 International23,941 11,761 42,045 22,523 
TotalTotal$60,982 $37,642 $139,625 $107,928 Total$114,541 $42,348 $175,256 $78,643 

Payment terms are specified in agreements between the Company and the buyers and sellers on its platform. The Company generally bills buyers at the end of each month for the full purchase price of impressions filled in that month. The Company recognizes volume discounts as a reduction of revenue as they are incurred. Specific payment terms may vary by agreement, but are generally seventy-five days or less. The Company's accounts receivable are recorded at the amount of gross billings to buyers, net of allowances for the amounts the Company is responsible to collect. The Company's accounts payable related to amounts due to sellers are recorded at the net amount payable to sellers (see Note 5). Accordingly, both accounts receivable and accounts payable appear large in relation to revenue reported on a net basis.
At September 30, 2020, two buyers accounted for 37% and 9%, respectively, of consolidated accounts receivable. At December 31, 2019, two buyers accounted for 23% and 17%, respectively, of consolidated accounts receivable.
Accounts receivable are recorded at the invoiced amount, are unsecured, and do not bear interest. The allowance for doubtful accounts is reviewed quarterly, requires judgment, and is based on the best estimate of the amount of probable credit losses in existing accounts receivable. The Company reviews the status of the then-outstanding accounts receivable on a customer-by-customer basis, taking into consideration the aging schedule of receivables, its historical collection experience, current information regarding the client, subsequent collection history, and other relevant data, in establishing the allowance for doubtful accounts. Accounts receivable is presented net of an allowance for doubtful accounts of $4.5$3.3 million at SeptemberJune 30, 2020,2021, and $3.4$2.4 million at December 31, 2019.2020. Accounts receivable are written off against the allowance for doubtful accounts when the Company determines amounts are no longer collectible.
The Company reviews the associated payable to sellers for recovery of buyer receivable allowance and write-offs; in some cases, the Company can reduce the payable to sellers. The reduction of seller payables related to recovery of uncollected buyer receivables is netted against allowance expense. The contra seller payables related to recoveries were $1.9$2.2 million and $0.9$1.5 million as of SeptemberJune 30, 20202021 and December 31, 2019,2020, respectively.
The following is a summary of activity in the allowance for doubtful accounts for the three and ninesix months ended SeptemberJune 30, 20202021 and 2019:2020:
Three Months EndedSix Months Ended
June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)(in thousands)
Allowance for doubtful accounts, Beginning Balance December 31$1,499 $3,080 $2,360 $3,400 
Allowance for doubtful accounts, Merger-assumed410 1,033 410 1,033 
Write-offs(17)(1,156)(21)(1,896)
Increase (decrease) in provision for expected credit losses1,387 1,715 510 2,128 
Recoveries of previous write-offs20 
Allowance for doubtful accounts, June 30$3,279 $4,672 $3,279 $4,672 
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Three Months EndedNine Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019
(in thousands)(in thousands)
Allowance for doubtful accounts, Beginning Balance$4,672 $1,720 $3,400 $1,340 
Allowance for doubtful accounts, Merger-assumed1,033 
Write-offs(1)(71)(1,897)(3,278)
Increase (decrease) in provision for expected credit losses(274)(33)1,854 3,554 
Recoveries of previous write-offs83 14 90 14 
Allowance for doubtful accounts, September 30$4,480 $1,630 $4,480 $1,630 
During the three and six months ended SeptemberJune 30, 2020 and September 30, 2019,2021, the provision for expected credit losses associated with accounts receivable increased by $1.4 million and the$0.5 million was offset by increasesdecreases of contra seller payables related to recoveries of uncollected buyer receivables were insignificant, resultingof $1.4 million and $0.7 million, which resulted in insignificantan immaterial amount and $(0.2) million, respectively, of bad debt.debt recoveries. During the ninethree and six months ended SeptemberJune 30, 2020, the provision for expected credit losses associated with accounts receivable of $1.9$1.7 million and $2.1 million was offset by increases of contra seller payables related to recoveries of uncollected buyer receivables of $1.8$1.7 million and $2.1 million, respectively, which resulted in an insignificantimmaterial amount of bad debt expense. Duringexpense during the nine months ended September 30, 2019, the provision for expected credit losses associated with accounts receivable of $3.6 million was offset by increases of contra seller payables related to recoveries of uncollected buyer receivables of $2.7 million, which resulted in bad debt expense of $0.9 million.period.
Note 4—Fair Value Measurements
Recurring Fair Value Measurements    
Fair value represents the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. Observable inputs are based on market data obtained from independent sources. The fair value hierarchy is based on the following three levels of inputs, of which the first two are considered observable and the last one is considered unobservable:
Level 1 – Quoted prices (unadjusted) in active markets for identical assets or liabilities that the Company has the ability to access at the measurement date.
Level 2 – Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.
Level 3 – Unobservable inputs.
The table below sets forth a summary of financial instruments that are measured at fair value on a recurring basis at SeptemberJune 30, 2020:2021:
TotalQuoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant Other
Observable Inputs
(Level 2)
Significant
Unobservable Inputs 
(Level 3)
(in thousands)
Cash equivalents$7,868 $7,868 $$
TotalQuoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant Other
Observable Inputs
(Level 2)
Significant
Unobservable Inputs 
(Level 3)
(in thousands)
Cash equivalents$7,869 $7,869 $$
The table below sets forth a summary of financial instruments that are measured at fair value on a recurring basis at December 31, 2019:2020:
TotalQuoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant Other
Observable Inputs
(Level 2)
Significant
Unobservable Inputs 
(Level 3)
(in thousands)
Cash equivalents$13,501 $13,501 $$
TotalQuoted Prices in
Active Markets for
Identical Assets
(Level 1)
Significant Other
Observable Inputs
(Level 2)
Significant
Unobservable Inputs 
(Level 3)
(in thousands)
Cash equivalents$7,868 $7,868 $$
At SeptemberJune 30, 20202021 and December 31, 2019,2020, cash equivalents of $7.9 million and $13.5$7.9 million, respectively, consisted of money market funds and commercial paper, with original maturities of three months or less. The carrying amounts of cash equivalents are classified as Level 1 or Level 2 depending on whether or not their fair values are based on quoted market prices for identical securities that are traded in an active market.
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At June 30, 2021, the Company had Convertible Notes included in its balance sheet. The estimated fair value of the Company's Convertible Notes was $354.4 million as of June 30, 2021. The estimated fair value of Convertible Notes is based on market rates and the closing trading price of the Convertible Notes as of June 30, 2021 and is classified as Level 2 in the fair value hierarchy.
There were no transfers between Level 1 and Level 2 fair value measurements during the six months ended June 30, 2021 and the year ended December 31, 2020.

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Note 5—Other Balance Sheet Amounts
Accounts payable and accrued expenses included the following:
September 30, 2020December 31, 2019
(in thousands)
Accounts payable—seller$434,340 $247,891 
Accounts payable—trade10,065 4,822 
Accrued employee-related payables13,023 6,726 
Total$457,428 $259,439 
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June 30, 2021December 31, 2020
(in thousands)
Accounts payable—seller$803,301 $492,605 
Accounts payable—trade16,788 4,268 
Accrued employee-related payables23,956 12,442 
Total$844,045 $509,315 

Restricted cash was $1.3$0.3 million and $0.1 million at SeptemberJune 30, 2021 and December 31, 2020, respectively, which is included in the ending balance of cash, cash equivalents and cash in the condensed consolidated statement of cash flows for the nine months ended September 30, 2020. Restricted cash of $0.6 million was included within prepaid and other current assets and $0.7 million was included within other assets, non-current. There was 0 restricted cash at December 31, 2019.
Note 6—Goodwill, and Intangible Assets, and Capitalized Costs Incurred in Cloud Computing Arrangements
The Company's goodwill balance as of SeptemberJune 30, 20202021 and December 31, 20192020 was $157.8$945.7 million and $7.4$158.1 million, respectively. The increase during the ninesix months ended SeptemberJune 30, 20202021 was a result of the Merger with TelariaSpotX Acquisition (see Note 7).

The Company’s intangible assets as of SeptemberJune 30, 20202021 and December 31, 20192020 included the following:
September 30, 2020December 31, 2019June 30, 2021December 31, 2020
(in thousands)(in thousands)
Amortizable intangible assets:Amortizable intangible assets:Amortizable intangible assets:
Developed technologyDeveloped technology$77,158 $19,658 Developed technology$359,558 $77,658 
Customer relationshipsCustomer relationships37,450 1,650 Customer relationships168,250 37,950 
In-process research and developmentIn-process research and development8,230 In-process research and development13,830 8,030 
BacklogBacklog920 Backlog11,100 
Non-compete agreementsNon-compete agreements70 70 Non-compete agreements1,570 70 
TrademarksTrademarks200 20 Trademarks500 
Total identifiable intangible assets, grossTotal identifiable intangible assets, gross124,028 21,398 Total identifiable intangible assets, gross554,808 123,708 
Accumulated amortization—intangible assets:Accumulated amortization—intangible assets:Accumulated amortization—intangible assets:
Developed technologyDeveloped technology(18,110)(9,823)Developed technology(38,793)(21,905)
Customer relationshipsCustomer relationships(7,941)(162)Customer relationships(28,854)(11,877)
In-process research and developmentIn-process research and developmentIn-process research and development(112)
BacklogBacklog(613)Backlog(2,775)
Non-compete agreementsNon-compete agreements(33)(7)Non-compete agreements(309)(42)
TrademarksTrademarks(200)(20)Trademarks(111)
Total accumulated amortization—intangible assetsTotal accumulated amortization—intangible assets(26,897)(10,012)Total accumulated amortization—intangible assets(70,954)(33,824)
Total identifiable intangible assets, netTotal identifiable intangible assets, net$97,131 $11,386 Total identifiable intangible assets, net$483,854 $89,884 
Amortization of intangible assets for the three months ended SeptemberJune 30, 2021 and 2020 and 2019 was $7.8$29.5 million and $0.7$8.0 million, respectively, and $16.9$37.1 million and $2.3$9.1 million for the ninesix months ended SeptemberJune 30, 2021 and 2020, and 2019, respectively.
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The estimated remaining amortization expense associated with the Company's intangible assets was as follows as of SeptemberJune 30, 2020:2021:
Fiscal YearFiscal YearAmountFiscal YearAmount
(in thousands)(in thousands)
Remaining 2020$7,822 
202130,772 
Remaining 2021Remaining 2021$81,666 
2022202226,132 2022140,945 
2023202313,881 202397,079 
2024202413,697 202480,995 
2025202563,818 
ThereafterThereafter4,827 Thereafter19,351 
TotalTotal$97,131 Total$483,854 

Due
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During the three and six months ended June 30, 2021, the Company capitalized $0.2 million and $0.6 million, respectively, related to the economic impactcloud computing arrangements. These costs are related to arrangements for infrastructure as a service, platform as a service, and software as a service. Capitalized costs associated with the COVID-19 pandemic, the Company performed a qualitative assessmentthese arrangements as of its long-livedJune 30, 2021 and December 31, 2020 are included within prepaid expenses and other current assets and goodwillother assets, non-current within the condensed consolidated balance sheet in the amounts of $0.3 million and concluded based on$1.0 million, and $0.2 million and $0.7 million, respectively. The amortization of these agreements was $0.1 million and $0.1 million for the Company's assessment of current market capitalization, adequate cash position,three and expected future results, that there were no impairment indicators as of Septembersix months ended June 30, 2020 that would indicate impairment of its long-lived assets, including fixed assets, intangibles, and internal use capitalized software costs, and goodwill.2021, respectively.

Note 7—Business Combinations
2020 Merger—Telaria
On April 1, 2020, (the "Acquisition Date"), the Company completed the Telaria Merger. Management's purchase price allocation was finalized as of March 31, 2021, resulting in no changes from the purchase price allocation as of December 31, 2020.
Unaudited Pro Forma Information
The following table provides unaudited pro forma information as if Telaria had been merged with the Company as of January 1, 2019. The unaudited pro forma information reflects adjustments for additional amortization resulting from the fair value adjustments to assets acquired and liabilities assumed, adjustments for alignment of accounting policies, and transaction expenses as if the Telaria Merger with Telaria. Uponoccurred on January 1, 2019. The pro forma results do not include any anticipated cost synergies or other effects of the integration for the merged companies. Accordingly, pro forma amounts are not necessarily indicative of the results that actually would have occurred had the acquisition been completed on the dates indicated, nor is it indicative of the future operating results of the combined company.

Six Months Ended
June 30, 2020
(in thousands)
Pro Forma Revenue$93,304 
Pro Forma Net Loss$(67,801)
2021 Acquisition—SpotX
On April 30, 2021, the Company completed the SpotX Acquisition, pursuant to a Stock Purchase Agreement, dated as of February 4, 2021 (the "Purchase Agreement"), by and between the Company and RTL US Holdings, Inc. ("RTL"). The initial purchase price for the SpotX Acquisition was $560 million in cash ("Cash Consideration") and 14,000,000 shares of the Company's common stock. Per the terms of the Purchase Agreement, at the completion of the Merger, eachCompany’s offering of its Convertible Notes, RTL elected to increase the Cash Consideration by an amount equal to 20% of the gross proceeds of the Convertible Notes (which amount was equal to $80 million) and to reduce the number of shares of common stock it would otherwise receive by a number of shares of common stock equal to 20% of the gross proceeds of the proposed offering of notes ($80 million) divided by the closing price of a share of Telariaour common stock issued and outstanding was converted into 1.082 shareson the trading day immediately prior to the date of Magnite common stock.pricing of the proposed offering of notes ($49.21). As a result of this election, the Company issued 52,098,945adjusted purchase price was $1.1 billion, prior to customary working capital adjustments and other adjustments, consisting of $640 million in cash plus 12,374,315 shares of Magnite common stock. In connection withstock (based on the Merger, Magnite also assumed Telaria’s 2013 Equity Incentive Plan, as amended; 2008 Stock Plan, as amended; and the ScanScout, Inc. 2009 Equity Incentive Plan, as amended.
Asfair value of the Acquisition Date, former holders of TelariaCompany's common stock ownedon April 30, 2021). The Cash Consideration is subject to customary working capital and other adjustments. The working capital estimate was approximately 48%$65.5 million, including cash balances acquired and pre-merger holdersother working capital adjustments, resulting in a total purchase price of Magnite common stock owned approximately 52% of the common stock of the combined company on a fully diluted basis.
The Merger was accounted for using the acquisition method of accounting$1.2 billion, subject to final determination in accordance with Accounting Standards Codification, referred to as ASC 805, Business Combinations. Magnite management determined that Magnite was the acquiror for financial accounting purposes. In identifying Magnite asPurchase Agreement. The Company financed the accounting acquiror, management consideredCash Consideration through borrowings under the structure of the transaction and other actions contemplated by the merger agreement, relative outstanding share ownership and market values, the composition of the combined company’s board of directors, the relative size of Magnite and Telaria,Term Loan B Facility (Note 15) and the designation of certain senior management positions of the combined company.Convertible Senior Notes (Note 14).
In accordance with ASC 805, the Company recorded the acquisition based on the fair value of the consideration transferred and then allocated the purchase price to the identifiable assets acquired and liabilities assumed based on their respective fair values as of the Acquisition Date.acquisition date. The excess of the value of consideration transferred over the aggregate fair value of those net assets was recorded as goodwill. Any identified definite lived intangible assets will be amortized over their estimated useful lives and any identified intangible assets with indefinite useful lives and goodwill will not be amortized but will be tested for impairment at least annually. All intangible assets and goodwill will be tested for impairment when certain indicators are present. Determining the fair value of assets acquired and liabilities assumed requires management to use significant judgment and estimates including the selection of valuation methodologies, estimates of future revenues and cash flows, discount rates, and selection of comparable companies.
Management's purchase price allocation is preliminary and subject to change pending finalization of the valuation, including finalization of tax attributes and tax related liabilities. Under the acquisition method of accounting for business
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combinations, if the Company identifies changes to acquired deferred tax asset ("DTA") valuation allowances or liabilities related to uncertain tax positions during the measurement period, and they are related to new information obtained about facts and circumstances that existed as of the acquisition date, those changes are considered a measurement-period adjustment, and the Company will record the offset to goodwill. The Company records all other changes to DTA valuation allowances and liabilities related to uncertain tax positions in current- period income tax expense.
For purposes of measuring the estimated fair value, where applicable, of the assets acquired and the liabilities assumed as reflected in the unaudited condensed combined financial information, the Company has applied the guidance in ASC 820, Fair Value Measurement, which establishes a framework for measuring fair value. In accordance with ASC 820, fair value is an exit price and is defined as "the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date." Under ASC 805, acquisition-related transaction costs and acquisition-related
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restructuring charges are not included as components of consideration transferred but are accounted for as expenses in the period in which the costs are incurred.
As part of the Merger, existing outstanding restricted stock units of Telaria common stock and stock options to purchase common stock of Telaria were exchanged for 1.082 restricted stock units of the Company and options to purchase the Company's common stock, respectively. The fair value of stock options exchanged on the date of the Merger attributable to pre-acquisition services was recorded as purchase consideration. The fair value of the restricted stock units and stock options exchanged on the date of the Merger attributable to post-acquisition services will be recorded as additional stock-based compensation expense in the Company's consolidated statements of operations over their remaining requisite service (vesting) periods.
The following table summarizes the total estimated purchase consideration (in thousands):

Shares of Magnite common stockCash Consideration$274,604640,000 
Fair valueStock Consideration (Fair Value of stock-based awards exchangedShares of Magnite common stock)11,646495,591 
Acceleration of single trigger equity awards, convertedWorking capital adjustment, estimated1,16865,521 
Total purchase consideration$287,4181,201,112 
The purchase consideration for the acquisitionSpotX Acquisition included 52,008,31612,374,315 shares of the Company's common stock with a fair value of approximately $274.6$495.6 million, based on the close price of the Company's common stock priceat closing, as reported on the NYSENasdaq on April 30, 2021, which was $40.05 per share, and estimated working capital adjustment of $65.5 million, mainly consisting of cash balances acquired on the date of the SpotX Acquisition Date. The fair value of stock options and restricted stock units exchanged on the Acquisition Date attributable to pre-acquisition services of approximately $10.4 million and $1.2 million, respectively, have been recorded as purchase consideration. In addition, the Company recorded additional purchase consideration associated with acceleration of 90,629 shares of common stock issued associated with single-trigger equity awards in the amount of $1.2 million.
The fair value of stock options and restricted stock units exchanged on the Acquisition Date attributable to post-acquisition services of $4.7 million and $12.2 million, respectively, will be recorded as additional stock-based compensation expense on the Company's consolidated statement of operations over their remaining requisite service (vesting) periods.other opening balance sheet adjustments.
The fair value of the purchase price was allocated to the identifiable assets acquired and liabilities assumed based upon their estimated fair values as of the date of the acquisitionSpotX Acquisition as set forth below:

Cash and cash equivalents$51,84881,967 
Restricted cash199 
Accounts receivable net150,924199,649 
Prepaid expenses and other assets, current assets3,19014,236 
Property and equipment, netFixed assets1,8145,093 
Intangible assets431,100 
Right-of-use lease asset26,627 
Intangible assets102,650 
Restricted cash2,747 
Other assets, non-current369 
Deferred tax assets, non-current10311,775 
Goodwill150,434787,606 
Total assets to be acquired$490,7061,531,625 
Accounts payable and accrued expenses173,643205,343 
Lease liabilities - current portion5,322 
Deferred revenue11 
Other current liabilities3657,145 
Lease liabilities - non-current portion23,32312,394 
Other liabilities, non-currentDeferred tax liability, net624105,631 
Total liabilities to be assumed203,288330,513 
Total preliminary purchase price$287,4181,201,112 

The Company believes the amount of goodwill resulting from the purchase price allocation is primarily attributable to expected synergies from the assembled workforce, an increase in development capabilities, increased offerings to customers, and enhanced opportunities for growth and innovation. Goodwill will not be amortized but instead will be tested for impairment at least
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annually or more frequently if certain indicators of impairment are present. In the event that goodwill has become impaired, the Company will record an expense for the amount impaired during the quarter in which the determination is made. The acquired intangibles and goodwill generated inresulting from the Merger isSpotX Acquisition are not amortizable for tax deductible.purposes.
The following table summarizes the components of the intangible assets and estimated useful lives as of the date of the SpotX Acquisition (dollars in thousands):
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Estimated Useful Life
Technology$57,500281,900 5 years
Customer relationships130,300 2 to 4 years
Backlog11,100 <1 year
In-process research and development8,2305,800 4.73 years*
Customer relationshipsNon-compete agreements35,8001,500 2.5 years
Backlog920 0.75 years1 year
Trademarks200500 0.25 years<1 year
Total intangible assets acquired$102,650431,100 
* In-process research and development consists of 26 projects with a weighted-average useful life of 4.73.0 years. Amortization begins once associated projects are completed and it is determined the projects have alternative future use.

The fair value of the acquired technology and in-process research and development was valued using the Excess Earnings Method. This methodology included allocating future revenue projections to the existing technologies and applying decay rates and appropriate discount rates that reflect the respective intangible asset's relative risk profile when compared to other intangible assets as well as the discount rate for the overall business.
The Company used the Loss‐of‐Revenue and Income Method in its valuation of the existing customer relationships and non-compete agreements. To the extent that future cash flows of the business would be negatively affected in the absence of these relationships and non-compete agreements, they would be deemed to have economic value. This method attempts to quantify the scenario whereby the owner loses the right to the intangible asset and the resulting losses of revenue and income. Under this analysis, the value of the cash flows with the intangible asset is compared to the value of the cash flows without the intangible asset and the difference represents the value of the intangible asset. This methodology included applying a discount rate and the expected timing it would take to further enhance customer relationships.
The fair value of the backlog was based on the Excess Earnings Method, taking into consideration the existing contracts as of the date of the SpotX Acquisition and the respective cost to complete the servicing of the existing agreements. The resulting stream of after tax earnings were discounted to present value by applying an appropriate discount rate for the asset. The discount rate was selected based on the intangible asset’s relative risk profile when compared to the other intangible assets as well as the discount rate for the overall business.
The fair value of the trademarks was based on the Income Approach, specifically the Relief‐from‐Royalty Method. Under this method, data is obtained regarding actual royalty payments made for similar intangible assets. After the appropriate royalty rate is determined, the reasonable royalty savings is then discounted to its present value over the remaining technological, economic, or legal life of the intangible asset.
Intangible assets are generally amortized on a straight-line basis, which approximates the pattern in which the economic benefits are consumed, over their estimated useful lives. Amortization of developed technology is included in cost of revenues and the amortization of customer relationships, backlog, non-compete agreements, and trademarks is included in sales and marketing expenses in the condensed consolidated statement of operations. Once the projects associated with acquired in-process research and development are completed, amortization will be included in cost of revenues in the condensed consolidated statement of operations. The intangible assets generated in the MergerSpotX Acquisition are not tax deductible.
As such, as part ofIn connection with the Merger,SpotX Acquisition, the Company recorded deferred tax liabilities of $23.9 million were established related to the acquireddefinite-lived intangible assets whichthat were fully offsetacquired of $113.4 million. As a result of this deferred tax liability balance, the Company reduced its deferred tax asset valuation allowance by the estimated$56.2 million. Such reduction was recognized as an income tax effectbenefit in the condensed consolidated statement of operations for the partial release of Telaria's valuation allowance.six months ended June 30, 2021. The deferred tax liability was calculated based on an estimated combined tax rate of 23.3%26.3%.
The Company recognized approximately $2.3$25.0 million and $16.7$27.1 million of acquisition related costs included in the "Merger, acquisition, and restructuring costs" in the Company's condensed consolidated statement of operations during the three and ninesix months ended SeptemberJune 30, 2020, respectively (see Note 8). In addition, as part of the Merger, the Company acquired Telaria's U.S. federal NOLs of approximately $126.2 million and state NOLs of approximately $128.0 million. Pursuant to Section 382 of the Internal Revenue Code, Telaria, Inc. underwent an ownership change for tax purposes. As a result, the use of the NOLs will be subject to annual Section 382 use limitations. The Company believes the ownership change will not impact the Company's ability to utilize substantially all of the NOLs2021 related to the extent it generates taxable income that can be offset by such losses.SpotX Acquisition.
Unaudited Pro Forma Information
The following table provides unaudited pro forma information as if Telariathe SpotX Acquisition had been merged with theacquired by Company as of January 1, 2019.2020. The unaudited pro forma information reflects adjustments for additional amortization resulting from the fair value adjustments to assets acquired and liabilities assumed, adjustments for alignment of accounting policies, and transaction expenses as if the MergerSpotX Acquisition occurred on January 1, 2019.2020. The pro forma results do not include any anticipated cost synergies or other effects of the integration mergedcombined companies. Accordingly, pro forma amounts are not necessarily indicative of the results
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that actually would have occurred had the acquisition been completed on the dates indicated, nor is it indicative of the future operating results of the combined company.

Three Months EndedNine Months Ended
September 30, 2019September 30, 2020September 30, 2019
(in thousands)
Pro Forma Revenue$54,206 $154,663 $156,330 
Pro Forma Net Loss$(15,592)$(69,706)$(73,358)

Three Months EndedSix Months Ended
June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)
Pro Forma Revenue$132,455 $71,121 $241,201 $136,361 
Pro Forma Net Income (Loss)$(25,896)$(61,930)$(60,963)$(125,343)
During the three and ninesix months ended SeptemberJune 30, 2020, post-Merger2021, post-acquisition revenue on a stand-alone basis for TelariaSpotX was $19.7$39.3 million and $32.8 million, respectively.(for the period May 1, 2021 to June 30, 2021). During the three and ninesix months ended SeptemberJune 30, 2020,2021, due to the process of integrating the operations of TelariaSpotX into the operations of the Company, the determination of Telaria's post-MergerSpotX's post-acquisition operating results on a standalone basis werewas impracticable.

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Note 8—Merger, Acquisition, and Restructuring Costs
Merger, acquisition, and restructuring costs consist primarily of professional services fees and employee termination costs, including stock-based compensation charges, associated with the Telaria Merger, the SpotX Acquisition, and resulting restructuring activities.
The following table summarizes Mergermerger, acquisition, and restructuring cost activity (in thousands):
Three Months EndedNine Months EndedThree Months EndedSix Months Ended
September 30, 2020September 30, 2020June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)(in thousands)
Professional Service (investment banking advisory, legal and other professional services)$952 $9,533 
Professional Services (investment banking advisory, legal and other professional services)Professional Services (investment banking advisory, legal and other professional services)$24,741 $6,754 $26,967 $8,581 
Personnel related (severance and one-time termination benefit costs)Personnel related (severance and one-time termination benefit costs)948 5,590 Personnel related (severance and one-time termination benefit costs)4,745 4,539 4,864 4,642 
Non-cash stock-based compensation (double-trigger acceleration and severance)Non-cash stock-based compensation (double-trigger acceleration and severance)354 1,554 Non-cash stock-based compensation (double-trigger acceleration and severance)646 1,200 1,023 1,200 
Total merger and restructuring costs$2,254 $16,677 
Loss contracts (lease related)Loss contracts (lease related)2,500 2,500 
Total merger, acquisition, and restructuring costsTotal merger, acquisition, and restructuring costs$32,632 $12,493 $35,354 $14,423 

Accrued merger, acquisition, and restructuring costs were $10.7 million and $2.9 million at June 30, 2021 and December 31, 2020, respectively, and were primarily related to the Merger were $5.1 million at September 30, 2020.SpotX Acquisition and the Telaria Merger. Accrued restructuring costs associated with personnel costs are included within accounts payable and accrued expenses and accruals related to the assumed loss contracts are included within other current liabilities and other liabilities, non-current on the Company's condensed consolidated balance sheets.

sheet.
(in thousands)
Accrued Mergermerger, acquisition, and restructuring costs at December 31, 20192020$02,935 
Restructuring costs, personnel related and non-cash stock-based compensation7,1445,887 
Restructuring costs,activity, Merger assumedand Acquisition loss contracts3,5923,651 
Cash paid for restructuring costs(4,071)(1,158)
Non-cash stock-based compensation(1,554)(646)
Accrued Mergermerger, acquisition, and restructuring costs at SeptemberJune 30, 20202021$5,11110,669 

Note 9—Stock-Based Compensation
The Company’s equity incentive plans provide for the grant of equity awards, including non-statutory or incentive stock options, restricted stock awards ("RSAs"), and restricted stock units ("RSUs"), to the Company's employees, officers, directors, and consultants. The Company's board of directors administers the plans. Outstanding optionsOptions outstanding vest based upon continued service at
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varying rates, but generally over four years from issuance with 25% vesting after one year of service and the remainder vesting monthly thereafter. RSAs and RSUs vest at varying rates, typically with approximately 25% vesting after approximately one year of service and the remainder vesting annually, semi-annually, thereafter, but with certain retention grants vestingor quarterly thereafter. The restricted stock units granted in 2021 included 0.1 million that vest 50% on each of the first and second anniversaries of the grant date. Restricted stock units granted in 2020 have approximately 25% of the award vesting after approximately one year of service and the remainder vesting quarterly thereafter. Options, RSAs, and RSUs granted under the plans accelerate under certain circumstances for certain participants upon a change in control, as defined in the governing plan or award agreement. An aggregate of 9,509,86714,524,698 shares remained available for future grants at SeptemberJune 30, 20202021 under the plans.
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Stock Options
A summary of stock option activity for the ninesix months ended SeptemberJune 30, 20202021 is as follows:

Shares Under OptionWeighted- Average Exercise PriceWeighted- Average Contractual LifeAggregate Intrinsic Value

(in thousands)(in thousands)
Outstanding at December 31, 20194,262 $6.82 
Granted1,145 $5.32 
Options assumed in Merger4,998 $3.80 
Exercised(1,336)$2.90 
Expired(148)$13.31 
Forfeited(131)$5.14 
Outstanding at September 30, 20208,790 $5.42 5.54 years$20,257 
Exercisable at September 30, 20205,732 $5.68 4.05 years$13,828 

Shares Under OptionWeighted- Average Exercise PriceWeighted- Average Contractual LifeAggregate Intrinsic Value

(in thousands)(in thousands)
Outstanding at December 31, 20206,695 $5.61 
Granted288 $39.19 
Exercised(1,117)$6.50 
Forfeited(301)$8.83 
Outstanding at June 30, 20215,565 $7.00 5.86 years$150,958 
Exercisable at June 30, 20213,818 $5.55 4.73 years$108,026 
The total intrinsic valuesvalue of options exercised during the ninesix months ended SeptemberJune 30, 20202021 was $5.9$36.6 million. At SeptemberJune 30, 2020,2021, the Company had unrecognized employee stock-based compensation expense relating to unvestednonvested stock options of approximately $8.3$10.3 million, which is expected to be recognized over a weighted-average period of 2.62.3 years. Total fair value of options vested during the ninesix months ended SeptemberJune 30, 20202021 was $3.7$2.7 million.
The Company estimates the fair value of stock options that contain service and/or performance conditions using the Black-Scholes option pricing model. The grant date fair value of options granted and assumed during the ninesix months ended SeptemberJune 30, 20202021 was $3.17$24.69 per share. The grant date fair value of options granted during the nine months ended September 30, 2020, was $3.22 per share and the fair value of options assumed in the Merger was $3.16 per share.
The weighted-average input assumptions used by the Company were as follows for options granted during the respective periods:follows:
Three Months EndedNine Months EndedThree Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
Expected term (in years)Expected term (in years)6.3N/A6.36.1Expected term (in years)5.06.35.06.3
Risk-free interest rateRisk-free interest rate0.33 %N/A0.45 %2.51 %Risk-free interest rate0.88 %0.46 %0.88 %0.46 %
Expected volatilityExpected volatility68 %N/A67 %60 %Expected volatility79 %67 %79 %67 %
Dividend yieldDividend yield%N/A%%Dividend yield%%%%

Restricted Stock AwardsUnits
A summary of RSArestricted stock unit activity for the ninesix months ended SeptemberJune 30, 20202021 is as follows:
Number of SharesWeighted-Average Grant Date Fair Value
(in thousands)
Unvested shares of restricted stock awards outstanding at December 31, 2019$13.49 
Granted$
Canceled$
Vested(2)$13.49 
Unvested shares of restricted stock awards outstanding at September 30, 2020$
There is 0 unrecognized stock-based compensation expense for RSAs at September 30, 2020 as they were fully vested.


Number of SharesWeighted-Average Grant Date Fair Value
(in thousands)
Restricted stock units outstanding at December 31, 20209,286 $5.30 
Granted1,442 $42.75 
Canceled(573)$9.45 
Vested and released(3,559)$5.14 
Restricted stock units outstanding at June 30, 20216,596 $13.22 
Restricted stock units outstanding and unvested*6,578 *$13.20 
*At June 30, 2021, outstanding restricted stock units included 18,436 units that were vested but deferred.

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Restricted Stock Units
A summary of RSU activity for the nine months ended September 30, 2020 is as follows:
Number of SharesWeighted-Average Grant Date Fair Value
(in thousands)
Unvested restricted stock units outstanding at December 31, 20198,077 $4.46 
Granted4,816 $5.41 
Restricted stock units assumed in Merger2,416 $5.40 
Canceled(773)$5.17 
Vested(4,054)$4.08 
Unvested restricted stock units outstanding at September 30, 202010,482 $5.21 

The weighted-average grant date fair value per share of RSUsrestricted stock units granted during the ninesix months ended SeptemberJune 30, 20202021 was $5.41.$42.75. The aggregate fair value of RSUsrestricted stock units that vested during the ninesix months ended SeptemberJune 30, 20202021 was $32.1$116.9 million. At SeptemberJune 30, 2020,2021, the intrinsic value of unvested RSUsnonvested restricted stock units was $72.8$223.2 million. At SeptemberJune 30, 2020,2021, the Company had unrecognized stock-based compensation expense relating to unvested RSUsrestricted stock units of approximately $42.8$79.5 million, which is expected to be recognized over a weighted-average period of 2.5 years.
Performance Stock Units
In April 2020 and April 2021, the Company granted the Company's CEO 146,341 and 26,291 restricted stock units that vest based on certain stock price performance metrics with a fair value of $0.9 million.million and $1.4 million, respectively. The grant date fair value per share of restricted stock was $6.15 and $52.49, respectively, which was estimated using a Monte-Carlo lattice model. During the three and ninesix months ended SeptemberJune 30, 2020,2021, the Company recognized $0.1$0.2 million and $0.3 million, respectively, of stock-based compensation related to these performance stock units based on a performance measurement of 44.8%100%. At SeptemberJune 30, 2020,2021, the Company had unrecognized employee stock-based compensation expense for the April 2020 and April 2021 grants of approximately $0.8$0.5 million and $1.3 million, which is expected to be recognized over the remaining 2.5 years.1.75 years and 2.75 years, respectively. Between 0% and 150% of the performance stock units will vest on the third anniversary of its grant date. The compensation expense will not be reversed if the performance metrics are not met.
Employee Stock Purchase Plan
In November 2013, the Company adopted the Company's 2014 Employee Stock Purchase Plan ("ESPP"). The ESPP is designed to enable eligible employees to periodically purchase shares of the Company's common stock at a discount through payroll deductions of up to 10% of their eligible compensation, subject to any plan limitations. At the end of each six-monthsix-month offering period, employees are able to purchase shares at a price per share equal to 85% of the lower of the fair market value of the Company's common stock on the first trading day of the offering period or on the last trading day of the offering period. Offering periods generally commence and end in May and November of each year.
As of SeptemberJune 30, 2020,2021, the Company has reserved 2,271,4593,068,352 shares of its common stock for issuance under the ESPP. The ESPP has an evergreen provision pursuant to which the share reserve will automatically increase on January 1st of each year in an amount equal to 1% of the total number of shares of capital stock outstanding on December 31st of the preceding calendar year, although the Company’s board of directors may provide for a lesser increase, or no increase, in any year.
Stock-Based Compensation Expense
Total stock-based compensation expense recorded in the condensed consolidated statements of operations was as follows:
Three Months EndedNine Months EndedThree Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)(in thousands)(in thousands)(in thousands)
Cost of revenueCost of revenue$122 $110 $412 $308 Cost of revenue$167 $189 $252 $290 
Sales and marketingSales and marketing2,309 1,378 5,928 4,182 Sales and marketing3,382 2,534 5,843 3,619 
Technology and developmentTechnology and development2,061 1,157 5,469 3,382 Technology and development2,541 2,225 4,367 3,408 
General and administrativeGeneral and administrative2,504 2,068 7,935 6,005 General and administrative2,968 3,743 5,212 5,431 
Restructuring and other exit costs354 1,554 
Merger, acquisition, and restructuring costsMerger, acquisition, and restructuring costs646 1,200 1,023 1,200 
Total stock-based compensation expenseTotal stock-based compensation expense$7,350 $4,713 $21,298 $13,877 Total stock-based compensation expense$9,704 $9,891 $16,697 $13,948 
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Note 10—Income Taxes
In determining quarterly provisions for income taxes, the Company uses the annual estimated effective tax rate applied to the actual year-to-date income. The Company's annual estimated effective tax rate differs from the statutory rate primarily as a result of state taxes, foreign taxes, nondeductible stock option expenses, and changes in the Company's valuation allowance.
The Company recordedadopted ASU 2019-12, during the three months ended March 31, 2021. There was no material impact to the quarterly income tax provision.
The Company recorded an income tax benefit of $87.7 million and expense of $0.4 million and $0.1$0.3 million for the three months ended SeptemberJune 30, 20202021 and 2019,2020, respectively and an income tax benefit of $87.5 million and expense of $0.5 million and benefit of $0.6$0.1 million for the ninesix months ended SeptemberJune 30, 20202021 and 2019,2020, respectively. The tax expensebenefit for the three and ninesix months ended SeptemberJune 30, 20202021 is primarily the result of the partial release of the domestic valuation allowance of $56.2 million related to the SpotX Acquisition, as well as the income tax benefit of a portion of the current year projected loss. The net deferred tax liabilities recorded in connection with the acquisition provided an additional source of taxable income to support the realizability of pre-existing deferred tax assets, and, as a result, the
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Company released a portion of its domestic valuation allowance and recognized a current benefit for a portion of the Company's projected losses. The Company continues to maintain a partial valuation allowance for the domestic deferred tax liability associated withassets.
On March 11, 2021, the foreign subsidiaries.
U.S. President signed into law the American Rescue Plan Act of 2021 ("ARP Act")—a $1.9 trillion coronavirus disease 2019 ("COVID-19") relief package. The ARP Act had limited income tax provisions. The Company has determined that the ARP Act will not have a material impact on the Company for the year ended December 31, 2021. On March 27, 2020, the U.S. President Trump signed into law the Coronavirus Aid, Relief, and Economic Security Act ("CARES Act"), in response to the COVID-19 pandemic. The CARES Act is meant to infuse negatively affected companies with various tax cash benefits to ease the impact of the COVID-19 pandemic. The CARES Act, among other things, includes provisions relating to refundable payroll tax credits, deferment of employer-side social security payments, and net operating loss carryback periods. The Company has determined the tax implications of the CARES Act will not be material. To date the Company has not taken advantage of any relief under the Cares Act. In addition, various foreign jurisdictions where the Company has activity have enacted or are considering enacting a variety of measures that could impact our tax liabilities. The Company is monitoring new legislation and evaluating the potential tax implications of these measures globally.
Due to uncertainty as to the realization of benefits from the Company's domestic and certain international deferred tax assets, including net operating loss carryforwards and research and development tax credits, the Company has a fullpartial valuation allowance reserved against such assets. The Company intends to continue to maintain a fullpartial valuation allowance on the deferred tax assets until there is sufficient evidence to support the reversal of all or some additional portion of these allowances.
Due to the net operating loss carryforwards, all of the Company's United States federal and a majority of its state returns are open to examination by the Internal Revenue Service and state jurisdictions for all years since inception. The 2017 U.S. Income Tax Return for Telaria, Inc. iswas under examination by the IRS. The audit is in a preliminary phase and there have been no issues identified throughIRS, which was closed during the period ending Septemberended June 30, 2020.2021 with no change to tax as reported. For Canada, the Netherlands and the United Kingdom, all tax years remain open for examination by the local country tax authorities, for France only 2018 forward are open for examination, for Singapore 2017 and forward are open for examination, for Australia, Brazil, Canada, Germany, Italy, New Zealand, and Malaysia 2016 and forward are open for examination, for Australia and Germany 2015 and forward are open for examination, and for Japan 2014 and forward remain open for examination.
Pursuant to Section 382 of the Internal Revenue Code, the Company and Telaria, Inc. both underwent ownership changes for tax purposes (i.e. a more than 50% change in stock ownership in aggregated 5% shareholders) on April 1, 2020 due to the Telaria Merger. As a result, the use of our total domestic NOL carryforwards and tax credits generated prior to the ownership change will be subject to annual use limitations under Section 382 use limitations. We believeand Section 383 of the Code and comparable state income tax laws. The Company believes that the ownership change will not impact our ability to utilize substantially all of our NOLs and state research and development carryforward tax credits to the extent weit will generate taxable income that can be offset by such losses. The Company reasonably expects its federal research and development carryforward tax credits will not be recovered prior to expiration.
There werewas no material changeschange to the Company's unrecognized tax benefits in the ninesix months ended SeptemberJune 30, 2020,2021 and the Company does not expect to have any significantmaterial changes to unrecognized tax benefits through the end of the fiscal year.
Note 11—Lease Obligations
For the three months ended June 30, 2021 and 2020, the Company recognized $7.0 million and $3.8 million, respectively, and $10.8 million and $5.9 million during the six months ended June 30, 2021 and 2020, respectively, of lease expense under ASC 842, which included operating lease expenses associated with leases included in the lease liability and ROU asset on the condensed consolidated balance sheet. In addition, for the three months ended June 30, 2021 and 2020, the Company recognized $0.3 million and $0.3 million, respectively, and $0.6 million and $0.4 million during the six months ended June 30, 2021 and 2020, respectively, of lease expense related to short-term leases, and $8.2 million and $6.0 million during the three months ended June 30, 2021 and 2020, respectively, and $14.7 million and $8.4 million during the six months ended June 30, 2021 and 2020, respectively, of variable and cloud-based services related to data centers that are not included in the ROU asset or lease liability balances. In addition, as part of restructuring activities associated with the SpotX Acquisition, during the three and six months ended June 30, 2021, the Company recognized $2.5 million of lease related loss contracts.
The Company also received rental income of $1.1 million and $1.3 million for real estate leases for which it subleases the property to third parties during the three months ended June 30, 2021 and 2020, respectively and $2.4 million and $1.3 million for the six months ended June 30, 2021 and 2020, respectively.
As of June 30, 2021, a weighted average discount rate of 4.81% has been applied to the remaining lease payments to calculate the lease liabilities included within the condensed consolidated balance sheet. The lease terms of the Company’s operating leases generally range from one year to ten years, and the weighted average remaining lease term of leases included in the lease liability is 5.11 years as of June 30, 2021.
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The maturity of the Company's lease liabilities associated with leases included in the lease liability and ROU asset were as follows as of June 30, 2021 (in thousands):
Fiscal Year
Remaining 2021$9,441 
202215,657 
202311,997 
20249,780 
20254,042 
Thereafter11,403 
Total lease payments (undiscounted)62,320 
Less: imputed interest(7,296)
Lease liabilities—total (discounted)$55,024 

In addition to the lease liabilities included in these condensed consolidated financial statements at June 30, 2021, during the three months ended December 31, 2020, the Company entered into an agreement for an office lease in Los Angeles, which has not commenced as of June 30, 2021; therefore, it is not included in the lease liability on the balance sheet as of June 30, 2021. The Company has future commitments totaling $23.2 million over the course of 10 years for the office lease.

Note 12—Commitments and Contingencies
Commitments
The Company has commitments under non-cancelable operating leases for facilities, certain equipment, and its managed data center facilities (Note 11).
As of SeptemberJune 30, 20202021 and December 31, 2019,2020, the Company had $4.3$4.9 million and $2.5$6.3 million, respectively, of letters of credit associated with office leases available for borrowing, on which there were no outstanding borrowings as of either date. The Company also has operating lease agreements, discussed in more detail in Note 12. In addition, during the three months ended September 30, 2020, the Company entered into an agreement for third-party cloud-managed services. As part of the agreement, the Company has a minimum commitment to pay $20.0 million over the course of five years, with no annual minimum commitment.
Guarantees and Indemnification
    The Company’s agreements with sellers, buyers, and other third parties typically obligate the Company to provide indemnity and defense for losses resulting from claims of intellectual property infringement, damages to property or persons, business losses, or other liabilities. Generally, these indemnity and defense obligations relate to the Company’s own business operations, obligations, and acts or omissions. However, under some circumstances, the Company agrees to indemnify and defend contract counterparties against losses resulting from their own business operations, obligations, and acts or omissions, or the business operations, obligations, and acts or omissions of third parties. For example, because the Company’s business interposes the Company between buyers and sellers in various ways, buyers often require the Company to indemnify them against acts and omissions of sellers, and sellers often require the Company to indemnify them against acts and omissions of buyers. In addition, the
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Company’s agreements with sellers, buyers, and other third parties typically include provisions limiting the Company’s liability to the counterparty, and the counterparty’s liability to the Company. These limits sometimes do not apply to certain liabilities, including indemnity obligations. These indemnity and limitation of liability provisions generally survive termination or expiration of the agreements in which they appear. The Company has also entered into indemnification agreements with its directors, executive officers, and certain other officers that will require the Company, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors, officers, or employees. No material demands have been made upon the Company to provide indemnification under such agreements and there are no claims that the Company is aware of that could have a material effect on the Company’s condensed consolidated financial statements.
Litigation
The Company and its subsidiaries may from time to time be parties to legal or regulatory proceedings, lawsuits and other claims incident to their business activities and to the Company’s status as a public company. Such routine matters may include, among other things, assertions of contract breach or intellectual property infringement, claims for indemnity arising in the course of the Company’s business, regulatory investigations or enforcement proceedings, and claims by persons whose employment has been terminated. Such matters are subject to many uncertainties, and outcomes are not predictable with assurance. Consequently, management is unable to ascertain the ultimate aggregate amount of monetary liability, amounts which may be covered by insurance or recoverable from third parties, or the financial impact with respect to such matters as of SeptemberJune 30, 2020.2021. However, based on management’s knowledge as of SeptemberJune 30, 2020,2021, management believes that the final resolution of these matters known at such date,
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individually and in the aggregate, will not have a material adverse effect upon the Company’s condensed consolidated financial position, results of operations or cash flows.
Employment Contracts
The Company has entered into severance agreements with certain employees and officers. The Company may be required to pay severance and accelerate the vesting of certain equity awards in the event of involuntary terminations.
Note 12—Lease Obligations
For the three months ended September 30, 2020 and 2019, the Company recognized $3.7 million and $2.0 million, respectively, and $9.7 million and $5.7 million during the nine months ended September 30, 2020 and 2019, respectively, of lease expense under ASC 842, which included operating lease expenses associated with leases included in the lease liability and ROU asset on the condensed consolidated balance sheet. In addition, for the three months ended September 30, 2020 and 2019, the Company recognized $0.4 million and $0.1 million, respectively, and $0.8 million and $0.5 million during the nine months ended September 30, 2020 and 2019, respectively, of lease expense related to short-term leases, and $5.6 million and $2.0 million during the three months ended September 30, 2020 and 2019, respectively, and $14.0 million and $8.4 million during the nine months ended September 30, 2020 and 2019, respectively, of variable and cloud-based services related to data centers that are not included in the ROU asset or lease liability balances.
The Company also received rental income of $1.2 million and $48.4 thousand for real estate leases for which it subleases the property to third parties during the three months ended September 30, 2020 and 2019, respectively, and $2.5 million and $0.2 million for the nine months ended September 30, 2020 and 2019, respectively.
As of September 30, 2020, a weighted average discount rate of 5.01% has been applied to the remaining lease payments to calculate the lease liabilities included within the condensed consolidated balance sheet. The lease terms of the Company’s operating leases generally range from one year to ten years, and the weighted average remaining lease term of leases included in the lease liability is 6.22 years as of September 30, 2020.
The maturity of the Company's lease liabilities were as follows (in thousands):
Fiscal Year
Remaining 2020$3,874 
202111,611 
20228,403 
20237,483 
20246,740 
Thereafter14,954 
Total lease payments (undiscounted)53,065 
Less: imputed interest(7,647)
Lease liabilities—total (discounted)$45,418 
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Note 13—DebtSVB Loan Agreement
On September 25, 2020, the Company amended and restated its loan and security agreement with Silicon Valley Bank ("SVB") (the "Loan Agreement"), which was scheduled to expire on September 26, 2020. The Loan Agreement provides a senior secured revolving credit facility of up to the lesser of $60.0 million and 85% of eligible accounts receivable, with a maturity date of September 25, 2022. The Loan Agreement includes a letter of credit, foreign exchange and cash management facility with a sublimit up to $10.0 million, of which $4.3 million was utilized for letters of credit related to leases as of Septembermillion. On April 30, 2020 (see Note 11). As of September 30, 2020, the amount available for borrowing was $55.7 million. The Company incurred $0.1 million of debt issuance fees that were capitalized and are being amortized over the term of the Loan Agreement.
An unused revolver fee in the amount of 0.15% per annum of the average unused portion of the revolver line is charged and is payable monthly in arrears. The Company may elect for advances to bear interest calculated by reference to prime or LIBOR. If2021, the Company elects LIBOR, amounts outstanding underentered into the amended credit facility bear interest at a rate per annum equal to LIBOR plus 2.25%,Credit Agreement, as defined in Note 15. In connection with LIBOR having a floor of 3.5%. Ifentering into the Company elects prime, advances bear interest at a rate of prime plus 0.25%, with prime having a floor of 3.5%.
The LoanCredit Agreement, is collateralized by security interests in substantially all of the Company's assets. Subject to certain exceptions, the Loan Agreement restricts the Company's ability to, among other things, pay dividends, sell assets, make changes to the nature of the business, engage in mergers or acquisitions, incur, assume or permit to exist, additional indebtedness and guarantees, create or permit to exist, liens, make distributions or redeem or repurchase capital stock, or make other investments, engage in transactions with affiliates, make payments with respect to subordinated debt, and enter into certain transactions without the consent of the financial institution. The Company is required to maintain a lockbox arrangement where clients payments received in the lockbox will be deposited daily into the Company's operating bank accounts.
The Loan Agreement requires the Company to comply with financial covenants, measured quarterly, with respect to a minimum liquidity ratio and maximum quarterly cash burn. The Company is required to maintain a minimum liquidity ratio of at least 1.25SVB was terminated on the last day of each quarter and not exceed, on an absolute basis, a maximum quarterly cash burn for specific periods, as defined in the Loan Agreement. The Liquidity Ratio is defined as Cash and Cash Equivalents, plus Accounts Receivable, less Accounts Payable - Seller, divided by all obligations the Company has to pay to SVB, including all debt balances, interest, service fees, and unused credit line fees, net of outstanding letters of credit as of the balance sheet date. Cash Burn is defined as Adjusted EBITDA less Capital Expenditures during the trailing periods as outlined in the Loan Agreement. The Loan Agreement defines Capital Expenditures as the current period unfinanced cash expenditures that are capitalized and amortized, including but not limited to property and equipment and capitalized labor costs as they relate to internal use software development costs.April 30, 2021. As of SeptemberApril 30, 2020, the Company was in compliance with its financial covenants.
The Loan Agreement also includes customary representations and warranties, affirmative covenants, and events of default, including events of default upon a change of control and material adverse change (as defined in the Loan Agreement). Following an event of default, SVB would be entitled to, among other things, accelerate payment of amounts due under the credit facility and exercise all rights of a secured creditor.
As of September 30, 2020,2021, there were 0 amounts outstanding under the Loan Agreement.

Note 14—Convertible Senior Notes and Capped Call Transactions
In March 2021, the Company issued $400.0 million aggregate principal amount of 0.25% convertible senior notes in a private placement, including $50.0 million aggregate principal amount of such notes pursuant to the exercise in full of the over-allotment options of the initial purchasers (collectively, the ("Convertible Notes")). The Convertible Notes will mature on March 15, 2026, unless earlier repurchased, redeemed or converted. The total net proceeds from the offering, after deducting debt issuance costs, paid by the Company, were approximately $388.6 million. The Company used approximately $39.0 million of the net proceeds from the offering to pay for the Capped Call Transactions (as described below).
The Convertible Notes are senior, unsecured obligations and (i) will be equal in right of payment with the existing and future senior, unsecured indebtedness; (ii) senior in right of payment to any of the Company’s future indebtedness that is expressly subordinated to the Convertible Notes; (iii) effectively subordinated to the Company’s existing and future secured indebtedness, to the extent of the value of the collateral securing that indebtedness, including amounts outstanding under our Existing Loan Agreement (otheror our New Credit Facilities (see Note 15); and (iv) structurally subordinated to all existing and future indebtedness and other liabilities, including trade payables, and (to the extent we are not a holder thereof) preferred equity, if any, of the Company’s subsidiaries that do not guarantee the Convertible Notes.
The Convertible Notes accrue interest at 0.25% per annum payable semi-annually in arrears on March 15 and September 15 of each year, beginning on September 15, 2021. The Convertible Notes will mature on March 15, 2026 unless they are redeemed, repurchased or converted prior to such date. The Convertible Notes are convertible at the option of holders only during certain periods and upon satisfaction of certain conditions.
Holders will have the right to convert their notes (or any portion of a note in an authorized denomination), in the following circumstances: (i) during any calendar quarter commencing after the calendar quarter ending on June 30, 2021, if the last reported sale price per share of the Company’s common stock exceeds 130% of the conversion price for each of at least 20 trading days during the 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding calendar quarter; (ii) during the 5 consecutive business days immediately after any 10 consecutive trading day period (such 10 consecutive trading day period, the "measurement period") in which the trading price per $1,000 principal amount of notes for each trading day of the measurement period was less than 98% of the product of the last reported sale price per share of the Company’s common stock on such trading day and the conversion rate on such trading day; (iii) upon the occurrence of certain corporate events or distributions on the Company’s common stock; (iv) if the Company calls such Convertible Notes for redemption; and (v) on or after September 15, 2025, until the close of business on the second scheduled trading day immediately before the maturity date, holders of the Convertible Notes may, at their option, convert all or a portion of their Convertible Notes regardless of the foregoing conditions.at any time from, and including, September 15, 2025 until the close of business on the second scheduled trading day immediately before the maturity date.
Upon conversion, the Convertible Notes may be settled in shares of the Company’s common stock, cash or a combination of cash and shares of the Company’s common stock, at the Company’s election. All conversions with a conversion date that occurs on or after September 15, 2025 will be settled using the same settlement method, and the Company will send notice of such settlement method to noteholders no later than the open of business on September 15, 2025.
The Company may not redeem the Convertible Notes at their option at any time before March 20, 2024. Subject to the terms of the indenture, the Company has the right, at its election, to redeem all, or any portion (subject to the partial redemption limitation) in an authorized denomination, of the Convertible Notes, at any time, and from time to time, on a redemption date on or after March 20, 2024 and on or before the 40th scheduled trading day immediately before the maturity date, for cash, but only if the
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"last reported sale price," as defined under the Offering Memorandum, per share of common stock exceeds 130% of the “conversion price” on (i) each of at least 20 trading days, during the 30 consecutive trading days ending on, and including, the trading day immediately before the date the Company sends the related redemption notice; and (ii) the trading day immediately before the date we send such notice. In addition, calling any note for redemption will constitute a "make-whole fundamental change" (as defined below) with respect to lettersthat note, in which case the conversion rate applicable to the conversion of credit). Future availabilitythat note will be increased in certain circumstances if it is converted after it is called for redemption. If the Company elects to redeem less than all of the outstanding notes, then the redemption will not constitute a make-whole fundamental change with respect to the notes not called for redemption, and holders of the notes not called for redemption will not be entitled to an increased conversion rate for such notes as described above on account of the redemption, except to the limited extent described further below. No sinking fund is provided for the Convertible Notes, which means that the Company is not required to redeem or retire the Convertible Notes periodically.
If a fundamental change occurs, then each noteholder will have the right to require the Company to repurchase its notes (or any portion thereof in an authorized denomination) for cash on a date (the "fundamental change repurchase date") of the Company’s choosing, which must be a business day that is no more than 45, nor less than 20, business days after the date Magnite distributes the related fundamental change notice.
If an event of default occurs with respect to the Company or any guarantor, then the principal amount of, and all accrued and unpaid interest on, all of the notes then outstanding will immediately become due and payable without any further action or notice by any person. If an event of default (other than an event of default described below with respect to Magnite or any guarantor and not solely with respect to a significant subsidiary of the Company’s or a guarantor, other than the Company or such guarantor) occurs and is continuing, then, except as described below under the credit facilitycaption —Special interest as sole remedy for certain reporting defaults, the trustee, by notice to the Company, or noteholders of at least 25% of the aggregate principal amount of notes then outstanding, by written notice to us and the trustee, may declare the principal amount of, and all accrued and unpaid interest on, all of the notes then outstanding to become due and payable immediately.
The Convertible Notes have an initial conversion rate of 15.6539 shares of common stock per $1,000 principal amount of the Convertible Notes, which will be subject to customary anti-dilution adjustments in certain circumstances.
In connection with the pricing of the Convertible Notes, the Company entered into privately negotiated capped call transactions with various financial institutions (the "Capped Call Transactions"). The Capped Call Transactions were entered into with third party broker-dealers to limit the potential dilution that would occur if the Company has to settle the conversion value in excess of the principal in shares. This exposure will be covered (i.e., the Company will receive as many shares as are required to be issued between the conversion price of $63.8818 and the maximum price of $91.2600). Any shares required to be issued by the Company over this amount would have net earnings per share dilution impact. By entering into the Capped Call Transactions, the Company expects to reduce the potential dilution to its common stock (or, in the event the conversion is dependentsettled in cash, to reduce its cash payment obligation) in the event that at the time of conversion its stock price exceeds the conversion price under the Convertible Notes. The Company paid $39.0 million for the Capped Call Transactions, which was recorded as additional paid-in capital, using a portion of the gross proceeds from the sale of the Convertible Notes. The cost of the Capped Call Transactions is not expected to be tax deductible as the Company did not elect to integrate the capped call into the Convertible Notes for tax purposes. The cost of the Capped Call Transaction was recorded as a reduction of the Company’s additional paid-in capital in the accompanying condensed consolidated financial statements.
As noted in Note 1, the Company early adopted ASU 2020-06 effective January 1, 2021. The Company has not elected the fair value option, the embedded conversion features are not required to be bifurcated under the accounting guidance, and the convertible debt was not issued with a substantial premium. As such, the Company accounted for the Convertible Notes as a liability in its entirety. Under the guidance, all the embedded features of the Convertible Notes met the definition of a derivative. These features included a contingent call option, contingent put options, and conversion features. The contingent call option and contingent put options are clearly and closely related to the debt host and, therefore, do not require bifurcation. As the conversion features are indexed to the Company’s own equity and would be equity classified if they were freestanding instruments, the scope exception in ASC 815-10-15-74(a) applies and these conversion features will not be bifurcated under ASC 815.
The new accounting guidance also eliminated the bifurcation models of ASC 470-20 and eliminated the treasury method approach to earnings per share. Accordingly, earnings per share on several factors includingconvertible debt instruments should only be calculated under the available borrowing baseIf-Converted method. Under the guidance above, the Company will assume settlement in shares.
The following table summarizes the Convertible Notes at June 30, 2021:
June 30, 2021
(in thousands)
Convertible Notes$400,000 
Unamortized debt issuance costs(10,787)
Debt, non-current, net of debt issuance costs$389,213 
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The Company incurred debt issuance costs of $11.4 million in March 2021. The Convertible Notes are presented net of issuance costs on the Company's condensed consolidated balance sheet. The debt issuance costs are amortized on an effective interest basis over the term of the Convertible Notes and compliance with future covenant requirements.are included in interest expense and amortization of debt discount in the accompanying condensed consolidated statements of operations. The following table sets forth interest expense related to the Convertible Notes for the three and six months ended June 30, 2021:
June 30, 2021
Three Months EndedSix Months Ended
(in thousands)
Contractual interest expense$250 $286 
Amortization of debt issuance costs572 653 
Total interest expense$822 $939 
Effective interest rate0.82 %
Amortization expense for the Company's debt issuance costs for the remainder of 2021 and for fiscal years 2022 through 2026 is as follows:
Fiscal YearDebt Issuance Costs
Remaining 2021$1,144 
20222,288 
20232,288 
20242,288 
20252,288 
2026491 
Total$10,787 

Note 15—Credit Facility
On April 30, 2021, the Company entered into a credit agreement (the "Credit Agreement") with Goldman Sachs Bank USA as administrative agent and collateral agent, and other lender parties thereto. The Credit Agreement provides for a $360.0 million seven-year senior secured term loan facility ("Term Loan B Facility") and a $52.5 million senior secured revolving credit facility (the "Revolving Credit Facility"). As part of the Term Loan B Facility, the Company received $325 million in proceeds, net of discounts and fees, which were used to finance the SpotX Acquisition and related transactions, and for general corporate purposes. Loans, if any, under the Revolving Credit Facility are expected to be used for general corporate purposes. The obligations under the Credit Agreement are secured by substantially all of the assets of the Company and those of its subsidiaries that are guarantors under the Credit Agreement.
Amounts outstanding under the Credit Agreement accrue interest at a rate equal to either, (1) for the Term Loan B Facility, at the Company’s election, the Eurodollar Rate (as defined in the Credit Agreement) plus a margin of 5.00% per annum, or ABR (as defined in the Credit Agreement) plus a margin of 4.00%, and (2) for the Revolving Credit Facility, at the Company’s election, the Eurodollar Rate plus a margin of 4.25% to 4.75%, or ABR plus a margin of 3.25% to 3.75%, in each case, depending on the Company’s first lien net leverage ratio.
The covenants of the Credit Agreement include customary negative covenants that, among other things, restrict the Company’s ability to incur additional indebtedness, grant liens and make certain acquisitions, investments, asset dispositions and restricted payments. In addition, the Credit Agreement contains a financial covenant, tested on the last day of any fiscal quarter if utilization of the Revolving Credit Facility exceeds 35% of the total revolving commitments, that requires the Company to maintain a first lien net leverage ratio not greater than 3.25 to 1.00.
The Credit Agreement includes customary events of default, and customary rights and remedies upon the occurrence of any event of default thereunder, including rights to accelerate the loans, terminate the commitments thereunder and realize upon the collateral securing the obligations under the Credit Agreement. The Credit Agreement calls for customary scheduled loan amortization payments of 0.25% of the initial principal balance payable quarterly (i.e. 1% in aggregate per year) as well as a provision that requires the Company to prepay the Term Loan B based on a calculation of cumulative free cash flow generated by the company as defined within the terms of the Agreement.
On June 28, 2021, the Company entered into an Incremental Assumption Agreement (the "Incremental Agreement") to the Credit Agreement. Pursuant to the terms of the Incremental Agreement, the Company’s existing revolving credit facility under the Credit Agreement was increased by $12.5 million (the "Incremental Revolver"), and the letter of credit sublimit under the Credit
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Agreement was increased by $5.0 million. The Incremental Revolver bears the same interest rate as the existing revolving credit facility and has the same maturity date as the existing revolving credit facility. No other terms of the Credit Agreement were amended. As a result, amounts available under the Revolving Credit Facility were $65.0 million. At June 30, 2021, amounts available under the Revolving Credit Facility were $60.1 million, net of letters of credit outstanding in the amount of $4.9 million.
The following table summarizes the Term Loan B Facility at June 30, 2021:
(in thousands)
Term Loan B Facility$360,000 
Unamortized debt discounts(10,534)
Unamortized debt issuance costs(16,438)
Debt, net of debt issuance costs$333,028 

The Company incurred debt issuance costs of $27.7 million in April 2021, of which $10.8 million were associated with debt discount netted against the proceeds and $16.9 million were associated with other deferred financing costs associated with the Term Loan B Facility. Debt outstanding under the Term Loan B Facility are presented net of issuance costs on the Company's condensed consolidated balance sheet. The debt issuance costs are amortized on an effective interest basis over the term of the Term Loan B Facility and are included in interest expense and amortization of debt discount in the accompanying condensed consolidated statements of operations. The following table sets forth interest expense related to the Term Loan B Facility for the three and six months ended June 30, 2021:
June 30, 2021
Three Months EndedSix Months Ended
(in thousands)
Contractual interest expense$3,508 $3,508 
Amortization of debt discount266 266 
Amortization of debt issuance costs415 415 
Total interest expense$4,189 $4,189 
Effective interest rate6.98 %

Amortization expense for the Term Loan B Facility debt discount and debt issuance costs for the remainder of 2021 and for fiscal years 2022 through 2028 is as follows:
Fiscal YearDebt DiscountDebt Issuance Costs
Remaining 2021$796 $1,242 
20221,580 2,466 
20231,564 2,441 
20241,548 2,416 
20251,532 2,391 
Thereafter3,514 5,482 
Total$10,534 $16,438 

Note 16—Subsequent Events
On July 1, 2021, the Company completed the acquisition of ServeMotion, Inc., a Delaware corporation (including its wholly owned subsidiary, SpringServe, LLC, "SpringServe"), through the Company's wholly-owned subsidiary, SpotX, pursuant to a definitive agreement entered into on July 1, 2021. As a result of the acquisition of SpringServe, SpringServe has become a wholly-owned subsidiary of SpotX, and a wholly-owned indirect subsidiary of the Company. The purchase price was approximately $31.0 million in cash (net of a prior $2 million investment and subject to adjustments), pursuant to a previously negotiated option agreement that the Company secured as part of the SpotX Acquisition. In 2020, SpotX made a minority investment in SpringServe in conjunction with a strategic partnership agreement between the two companies. The Company is currently evaluating the allocation of the purchase price to the acquired assets and assumed liabilities. It is not practicable to disclose the preliminary
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purchase price allocation or the unaudited combined financial information given the short period of time between the acquisition and the issuance of these unaudited interim condensed consolidated financial statements.
On July 1, 2021, the Company granted 1,267,892 restricted stock units and 13,594 stock options to the Company's employees. The options granted will vest over four years from grant date, with 25% vesting after one year and the remainder vesting monthly thereafter. Of the RSUs granted, 1,068,782 will vest over four years from issuance with 25% after one year, and the remainder vesting quarterly thereafter, and 199,110 will vest 50% on July 1, 2022 and 50% July 1, 2023.
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Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations
This Quarterly Report on Form 10-Q and related statements by the Company contain forward-looking statements, including statements based upon or relating to our expectations, assumptions, estimates, and projections. In some cases, you can identify forward-looking statements by terms such as "may," "might," "will," "objective," "intend," "should," "could," "can," "would," "expect," "believe," "design," "anticipate," "estimate," "predict," "potential," "plan" or the negative of these terms, and similar expressions. Forward-looking statements may include, but are not limited to, statements concerning the acquisition of SpotX, Inc. ("SpotX," and such acquisition the "SpotX Acquisition") or SpringServe, LLC ("SpringServe," and such acquisition the "SpringServe Acquisition") or the anticipated benefits thereof; statements concerning potential synergies from the SpotX Acquisition or SpringServe Acquisition; statements concerning the potential impacts of the COVID-19 pandemic on our business operations, financial condition, and results of operations and on the world economy; our anticipated financial performance; anticipated benefits or effects related to the consummation of the Mergerour completed merger with Telaria, including estimated synergiesInc. in April 2020 ("Telaria" and cost savings resulting fromsuch merger the Merger;"Telaria Merger"); key strategic objectives, including our focus on connected television ("CTV"), mobile, video, header bidding, Demand Manager, identity solutions, and private marketplace opportunities; investments in our business; development of our technology;objectives; industry growth rates for ad-supported CTV and the shift in video consumption from linear TV to CTV; introduction of new offerings; the impact of transparency initiatives we may undertake; the impact of our traffic shaping technology on our business; the effects of our cost reduction initiatives; scope and duration of client relationships; the fees we may charge in the future; business mix and expansion of our CTV, mobile, video and private marketplace offerings;mix; sales growth; client utilization of our offerings; our competitive differentiation; our market share and leadership position in the industry; market conditions, trends, and opportunities; user reach; certain statements regarding future operational performance measures including ad requests, fill rate, paid impressions, average CPM, take rate, and advertising spend;measures; benefits from supply path optimization; and other statements that are not historical facts. These statements are not guarantees of future performance; they reflect our current views with respect to future events and are based on assumptions and estimates and subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements. These risks
Risks that our business face include, but are not limited to:to, the following:
our ability to realize the anticipated benefits of the Telaria Merger, SpotX Acquisition, and SpringServe Acquisition;
our ability to comply with the terms of our financing arrangements;
restrictions in our Credit Agreement may limit our ability to make strategic investments, respond to changing market conditions, or otherwise operate our business, which may place us at a disadvantage compared to competitors;
increases in our debt leverage may put us at greater risk of defaulting on our debt obligations, subject us to additional operating restrictions and make it more difficult to obtain future financing on favorable terms;
sales of our common stock by the former owner of SpotX, including pursuant to a registered offering, may have an adverse effect on the price of our common stock;
conversion of our Convertible Notes will dilute the ownership interest of existing stockholders or may otherwise depress the price of our common stock;
the severity, magnitude, and duration of the COVID-19 pandemic, including impacts of the pandemic and of responses to the pandemic by governments, business and individuals on our operations, personnel, buyers, sellers, and on the global economy and the advertising marketplace;
our abilityCTV spend may grow more slowly than we expect if industry growth rates for ad supported CTV are not accurate, if CTV sellers fail to successfully integrate the Telaria business and realize the anticipated benefits of the merger;adopt programmatic advertising solutions or if we are unable to maintain or increase access to CTV advertising inventory;
we may be unsuccessful in our supply path optimization efforts;
our ability to growintroduce new offerings and bring them to managemarket in a timely manner, and otherwise adapt in response to client demands and industry trends;
uncertainty of our growth effectively;estimates and expectations associated with new offerings, including the CTV ad server product that we recently acquired in the SpringServe Acquisition;
lack of adoption and market acceptance of our Demand Manager solution;
we must increase the scale and efficiency of our technology infrastructure to support our growth;
the emergence of header bidding has increased competition from other demand sources and may cause infrastructure strain and added costs;
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our abilityaccess to develop innovative new technologies and remain a market leader;mobile inventory may be limited by third-party technology or lack of direct relationships with mobile sellers;
we may experience lower take rates, which may not be offset by increase in the volume of ad requests, improvements in fill-rate, and/or increases in the value of transactions through our ability to attract and retain buyers and sellers of digital advertising inventory, or publishers, and increase our business with them;platform;
our vulnerability to lossthe impact of requests for discounts, fee concessions, rebates, refunds or reduction in spending by, buyers;
our reliance on large sources of advertising demand, including demand side platforms ("DSPs") that may have or develop high-risk credit profiles or fail to pay invoices when due, including as a result of general liquidity constraints experienced by buyers from the COVID-19 pandemic, which has caused certain buyers to delay payments or seek revisedfavorable payment terms;
our abilityhistory of losses, and the fact that in the past our operating results have and may in the future fluctuate significantly, be difficult to maintainpredict, and grow a supply of advertising inventory from sellersfall below analysts' and to fill the increased inventory;investors' expectations;
the effect on the advertising market and our business from difficult economic conditions or uncertainty;
the effects of seasonal trends on our results of operations;
we operate in an intensely competitive market that includes companies that have greater financial, technical and marketing resources than we do;
the effects of consolidation in the ad tech industry;
the growing percentage of digital advertising spend captured by closed “walled gardens” (such as Google, Facebook, Comcast, and Amazon);
our ability to differentiate our offerings and compete effectively to combat commodification and disintermediation;
potential limitations on our ability to collect or use data as a result of consumer tools, regulatory restrictions and technological limitations;
the development and use of new identity solutions as a replacement for third-party cookies and other identifiers may disrupt the programmatic ecosystem and cause the performance of our platform to decline;
the industry may not adopt or may be slow to adopt the use of first-party publisher segments as an alternative to third-party cookies;
our ability to comply with, and the effect on our business of, evolving legal standards and regulations, particularly concerning data protection and privacy;
failure by us or our clients to meet advertising and inventory content standards could harm our brand and reputation and those of our partners;
the freedom of buyers and sellers to direct their spending and inventory to competing sources of inventory and demand;
the ability of buyers and sellers to establish direct relationships and integrations;
our ability to cause buyers and sellers to use our solution to purchase and sell higher value advertising and to expandintegrations without the use of our solution by buyers and sellers utilizing evolving digital media platforms, including CTV;platform;
our reliance on large aggregators of advertising inventory, and the concentration of CTV among a small number of large publisherssellers that enjoy significant negotiating leverage;
our ability to introduce new offeringsprovide value to both buyers and bringsellers of advertising without being perceived as favoring one over the other or being perceived as competing with them to market in a timely manner, and otherwise adapt in response to client demands and industry trends, including shifts in linear TV to CTV, digital advertising growth from desktop to mobile channels and other platforms and from display to video formats and the introduction and market acceptance of Demand Manager;
uncertainty ofthrough our estimates and expectations associated with new offerings;
the possibility of lower take rates and the need to grow through increasing the volume and/or value of transactions on our platform and increasing our fill rate;
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our vulnerability to the depletion of our cash resources as a result of the adverse impacts of the COVID-19 pandemic, or as we incur additional investments in technology required to support the increased volume of transactions on our exchange and to develop newservice offerings;
our abilityreliance on large sources of advertising demand, including demand side platforms ("DSPs") that may have or develop high-risk credit profiles or fail to support our growth objectives in light of reduced resources resulting from the cost reduction initiatives that we implemented;pay invoices when due;
our abilitywe may be exposed to raise additional capital if needed;claims from clients for breach of contracts;
errors or failures in the operation of our limited operating history and history of losses;
our ability to continue to expand into new geographic markets and grow our market share in existing markets;
our ability to adapt effectively to shifts in digital advertising;
increased prevalence of ad-blocking or cookie-blocking technologies and the slow adoption of common identifiers;
the development and use of proprietary identity solutions as a replacement for third party cookies and other identifiers currently usedsolution, interruptions in our platform;
the slowing growth rateaccess to network infrastructure or data, and breaches of desktop display advertising;
the growing percentage of online and mobile advertising spending captured by owned and operated sites (such as Facebook, Google, and Amazon);
industry growth rates for ad-supported CTV and the shift in video consumption from linear TV to digital mediums such as CTV and over-the-top ("OTT");
the adoption of programmatic advertising by CTV publishers;
the effects, including loss of market share, of increased competition in our market and increasing concentration of advertising spending in a small number of very large competitors;
the effects of consolidation in the ad tech industry;
acts of competitors and other third parties that can adversely affect our business;
our ability to differentiate our offerings and compete effectively to combat commodification and disintermediation;
the effects of buyer transparency initiatives we may undertake;
requests for discounts, fee concessions or revisions, rebates, refunds, favorable payment terms;computer systems;
our ability to ensure a high level of brand safety for our clients and to detect “bot”"bot" traffic and other fraudulent or malicious activity;
the effectsuse of seasonal trends on our results of operations;net operating losses and tax credit carryforwards may be subject to certain limitations;
costs associated with defending intellectual property infringementthe possibility of adjustments to the purchase price allocation and other claims;valuation relating to the SpotX Acquisition;
our ability to raise additional capital if needed;
volatility in the price of our common stock;
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the impact of negative analyst or investor research reports;
our ability to attract and retain qualified employees and key personnel;
political uncertaintycosts associated with enforcing our intellectual property rights or defending intellectual property infringement and other claims;
the abilityCapped Call Transactions may affect the value of the companyConvertible Notes and our common stock;
we are subject to attract political advertising spend;counterparty risk with respect to the Capped Call Transactions;
the conditional conversion feature of the Convertible Notes, if triggered, may adversely affect our financial condition and operating result;
failure to successfully execute our international growth plans; and
our ability to identify future acquisitions of or investments in complementary companies or technologies and our ability to consummate the acquisitions and integrate such companies or technologies; and
our ability to comply with, and the effect on our business of, evolving legal standards and regulations, particularly concerning data protection and consumer privacy and evolving labor standards.technologies.
We discuss many of these risks and additional factors that could cause actual results to differ materially from those anticipated by our forward-looking statements under the headings "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," and elsewhere in this report and in other filings we have made and will make from time to time with the Securities and Exchange Commission, or SEC, including our Annual Report on Form 10-K for the year ended December 31, 2019 and subsequent Quarterly Reports on Form 10-Q for 2020. These forward-looking statements represent our estimates and assumptions only as of the date of the report in which they are included. Unless required by federal securities laws, we assume no obligation to update any of these forward-looking statements, or to update the reasons actual results could differ materially from those anticipated, to reflect circumstances or events that occur after the statements are made. Without limiting the foregoing, any guidance we may provide will generally be given only in connection with quarterly and annual earnings announcements, without interim updates, and we may appear at industry conferences or make other public statements without disclosing material nonpublic information in our possession. Given these uncertainties, investors should not place undue reliance on these forward-looking statements.
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Investors should read this Quarterly Report on Form 10-Q and the documents that we reference in this report and have filed or will file with the SEC completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements.
The following discussion should be read in conjunction with our unaudited condensed consolidated financial statements and notes thereto appearing elsewhere in this Quarterly Report on Form 10-Q.
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Overview
Magnite, Inc., formerly known as The Rubicon Project, Inc. ("we," or "us"), provides technology solutions to automate the purchase and sale of digital advertising inventory.
On April 1, 2020, we completed a stock-for-stock merger (“Merger”) with Telaria, Inc., (“Telaria” ("Telaria" and such merger the "Telaria Merger"), a leading provider of connected television (“CTV”("CTV") technology, creating whatand on April 30, 2021, we completed the acquisition of SpotX, Inc. ("SpotX" and such acquisition the "SpotX Acquisition"), a leading platform shaping CTV and video advertising globally for a purchase price of approximately $1.2 billion, consisting of $640.0 million in cash, 12,374,315 shares of Magnite’s common stock with a fair value of $495.6 million (based on the fair value of the Company's common stock on April 30, 2021), and estimated working capital adjustments. Following the Telaria Merger and SpotX Acquisition, we believe isthat we are the world’s largest independent omni-channel sell-side advertising platform, offering a single partner for transacting globally across all channels, formats and auction types.types, and the largest independent programmatic CTV marketplace, making it easier for buyers to reach CTV audiences at scale from industry-leading streaming content providers, broadcasters, platforms and device manufacturers.
Our platform features applications and services for sellers of digital advertising inventory, or publishers, that own orand operate websites,CTV channels, applications, CTV channels,websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, ("DSPs"), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. Our clients include many of the world’s leading publishersbuyers and buyerssellers of digital advertising inventory. We believe ourOur platform reaches approximately one billion users creatingprocesses trillions of ad requests per month allowing buyers access to a global, scaled, independent alternative to walled"walled gardens," who both own and sell inventory and maintain control on the demand side.
Digital advertising inventory, or advertising units, can be monetized across multiple channels, including CTV, mobile, desktop and digital out-of-home, and takes various formats, including video, display, and audio. Publishers monetize their inventory through our platform by seamlessly connecting to a global market of integrated buyers that transact through real-time bidding, which includes direct sale of premium inventory to a buyer, which we refer to as private marketplace ("PMP"), and open auction bidding, where buyers bid against each other in a real-time auction for the right to purchase a publisher’s inventory, which we refer to as open marketplace ("OMP"). Real-time bidding, or programmatic, transactions automate the publishers' sales process and improve workflow capabilities to increase productivity, while increasing revenue opportunities by enabling buyers and publishers to directly communicate and share data to deliver more valuable targeted advertising.
We provide a full suite of tools for publisherssellers to control their advertising business and protect the consumer viewing experience. These controlstools are particularly important to CTV publisherssellers who need to ensure a TV-like viewing and advertising experience for consumers. For instance, our "ad-pod" feature provides publishers with a tool analogous to commercial breaks in traditional linear television so that they can request and manage several ads at once from different demand sources. Using this tool, publishers can establish business rules such as competitive separation of advertisers to ensure that competing brand ads do not appear during the same commercial break. In addition, we offer audio normalization tools to control for the volume of an ad relative to content, frequency capping to avoid exposing viewers to repetitive ad placements, and creative review so that a publisher can review and approve the ad units being served to its properties.
At the same time, buyersOn July 1, 2021, we acquired SpringServe, LLC ("SpringServe"), a leading ad serving platform for CTV. SpringServe's ad serving technology manages multiple aspects of video advertising, including for CTV publishers, across both their programmatic and direct-sold inventory, including forecasting, routing, customized ad experiences, and advanced podding logic. The integration of SpringServe’s ad serving technology with our existing programmatic SSP capabilities provides CTV publishers a holistic yield management solution that dynamically allocates between direct-sold and programmatic inventory to drive value.
Buyers leverage our platform to manage their advertising spendingspend and reach their target audiences on brand-safe premium inventory, simplify order management and campaign tracking, obtain actionable insights into audiences for their advertising, and access impression-level purchasing from thousands of sellers. Following the Merger, weWe believe that we are positioned asour scale, platform features, and omni-channel offering makes us an essential omni-channel partner for buyers, offeringbuyers.
The Company is headquartered in Los Angeles, California and New York, New York. We operate our business on a worldwide basis, with an established operating presence in North America, Australia and Europe, and a developing presence in Asia and South America. Our non-U.S. subsidiaries and operations perform primarily sales, marketing, and service functions.
Our global workforce has maintained a work from home policy since March, 2020. We continue to monitor best practices and guidance for a potential return to office. We plan to return to our offices in the abilitylatter half of 2021 and will approach our return with caution to reach target audiences at scale on brand-safe premium inventory, while providing industry-leading transparencyprioritize the safety and robust support for identity solutions.health of our employees. We believe that our employees have been able to work productively during the time period in which our global offices have been shut down. However, to the extent we have extended work from home requirements, or that work patterns are permanently altered, it is unclear how productivity may be impacted in the long-term.
How We Generate Revenue
We generate revenue from the use of our platform for the purchase and sale of digital advertising inventory. We also generate revenue from the fee we charge clients for use of our Demand Manager product and SpringServe ad server product, which we acquired on July 1, 2021. Generally, our revenue is based on a percentage of the ad spend that runs through our platform, although for certain clients or transaction types we may receive a fixed CPM for each impression sold.
Digital advertising inventory is created when consumers access sellers' content. Sellers provide digital advertising inventory to our SSP platform in the form of advertising requests, or ad requests. When we receive ad requests from sellers, we send bid requests to buyers, which enable buyers to bid on sellers’ digital advertising inventory. Winning bids can create advertising, or
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paid impressions, for the seller to present to the consumer. The volume of paid impressions measured as a percentage of ad requests is referred to as fill rate. The price that buyers pay for each thousand paid impressions purchased is measured in units referred to as CPM, or cost per thousand.
Thethousand, and the total volume of spending between buyers and sellers on our platform is referred to as advertising spend. We keep a
Industry Trends
Continued Shift Toward Digital Advertising
Consumers are rapidly shifting their viewing habits towards digital mediums and expect to be able to consume content seamlessly across multiple devices, including computers, tablets, smartphones, and CTVs whenever and wherever they want. As digital content consumption continues to proliferate, we believe the percentage of that advertising spend as a fee,dollars spent through digital channels will continue to grow.
Automation of Buying and remit the remainder to the seller. The fee that we retain from the gross advertising spend on our platform is recognized as revenue. The fee earned on each transaction is based on the pre-existing agreement between us and the seller and the clearing price of the winning bid. We also refer to revenue divided by advertising spend as our take rate.Selling
We operate our business on a worldwide basis, with an established operating presence in North America, Australia, and Europe and a developing presence in Asia and South America. Substantially all of our assets are U.S. assets. Our non-U.S. subsidiaries and operations perform primarily sales, marketing, and service functions.
At the closing of the Merger, on April 1, 2020, we issued 52,098,945 shares of common stock to the former stockholders of Telaria. On June 8, 2020, we voluntarily delisted our common stock from the New York Stock Exchange ("NYSE") and commenced listing on the Nasdaq Global Select Market of The Nasdaq Stock Market LLC. On June 30, 2020, we changed our name from "The Rubicon Project, Inc." to "Magnite, Inc." In connection with the name change, we also changed our ticker symbol from "RUBI" to "MGNI."
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Trends in Our Business

Macroeconomic Factors - COVID-19 Pandemic Impact on the Economy and the Business
The COVID-19 pandemic and resulting global disruptions have negatively affected our revenue, results of operations, cash flows, and financial condition. Our business depends on the overall demand for advertising and on the economic health of our current and prospective sellers and buyers. In response to the pandemic and associated economic challenges, a significant number of advertisers, in particular with respect to certain categories of advertising that were particularly impacted by the pandemic and resulting stay-at-home orders, reduced their advertising budgets, resulting in an overall decrease in advertising spend through our platform. As a result, during the end of the first quarter and through the second quarter we experienced significant decreases to revenue, with revenue trends improving and stabilizing as the second quarter progressed. Although our growth remained below pre-COVID expectations, these recovery trends accelerated during the third quarter, and our business returned to positive growth, with revenue increasing 12% year-over-year on a pro-forma basis (see Note 7).
In addition to the United States, we have personnel and operations in England, Canada, France, Australia, New Zealand, Germany, Italy, Japan, Singapore, and Brazil, and each of these countries has been affected by the outbreak and taken measures to try to contain it. Our global workforce maintained a work from home policy for the entirety of the second and third quarters of 2020 and is expected to continue in the foreseeable future for the majority of our employees. We intend to approach returning to our offices with caution and to prioritize the safety and health of our employees, while following the guidance set by local authorities and our landlords. In connection with returning to work, we expect to institute a number of protective measures and policies. These measures may increase our expenses as we modify our office spaces to accommodate social distancing, provision personal protective equipment, and roll out enhanced communication software to provide messaging to our employees. We believe that our employees have been able to work productively during the time period in which our global offices have been shut down. However, to the extent we have continued extended work from home requirements, or that work patterns are permanently altered, it is unclear how productivity may be impacted in the long-term, and we may have reduced workforce productivity, which could increase our costs.
The economic health of our current and prospective buyers also impacts the collectability of our accounts receivable. Although our liquidity has not been significantly affected by the effects of COVID-19 to date, any downturn in economic conditions in the future may severely impact our liquidity as we may need additional time to collect from buyers, which will impact our ability to pay sellers.
Due to the substantial uncertainties associated with the COVID-19 pandemic, the extent to which the pandemic (and actions taken in response to it by governments, businesses,size and individuals) will ultimately impact our business is currently unknown. There can be no assurance that any decrease in sales resulting from the COVID-19pandemic will be offset by increased sales in subsequent periods, or that our recently observed partial revenue recovery will continue or will be sustainable over the longer term. The full magnitudecomplexity of the impactadvertising ecosystem and purchasing process, manual processes cannot effectively manage digital advertising inventory at scale. In addition, both buyers and sellers are demanding more transparency, better controls and more relevant insights from their advertising inventory purchases and sales. This has created a need for software solutions, known as programmatic advertising, that automate the process for planning, buying, selling and measuring digital advertising across screens. Programmatic buying enables the use of real-time bidding technology that allows for the COVID-19 pandemicdynamic purchase and sale of advertising inventory on our businessan impression-by-impression basis, which includes direct sale of premium inventory to a buyer, which we refer to as private marketplace ("PMP"), and depends on various factors, manyopen auction bidding, where buyers bid against each other in real-time auction for the right to purchase a publisher's inventory, which we refer to as open marketplace ("OMP"). Programmatic has become the dominant method of which are outside of our control. Refer to Part II, Item 1A: "Risk Factors"transacting for additional information related to this risk.
CTV, Mobile, and Desktop Trends
Publishers use our technology to monetize their content across all digital channels, including CTV, mobile and desktop. Each of these channels has its own industry growth rate, with CTVdesktop and mobile projectedinventory and we expect it to continue to grow steadily, while desktop growth flattens. Prior to the COVID-19 pandemic, MAGNA's October 2020 Programmatic Market forecast has estimated compound annual growth rates from 2020 to 2024 for mobileas a percentage of CTV advertising.
Convergence of TV and desktop at 18% and down 1%, respectively, and over the same period, eMarketer projected CTV to grow at a 23% compound annual growth rate.
Following the Merger, we expect CTV to be a significant driver of our revenue growth. CTV refers to the viewing of digital content on internet connected televisions, including through stand-alone streaming devices, gaming consoles and smart TV operating systems.Digital
CTV viewership is growing rapidly. A June 2020 study from Leichtman Research Group found that 80 percentrapidly and the pace of TV-owning households inadoption is accelerating the U.S. have at least one internet-connected TV device. The adoptiontransition of linear television to CTV has disrupted the traditional linear TV distribution model, as eMarketer estimates that approximately 50 million people in the U.S. have "cut-the-cord" (i.e., canceled a pay TV service and continue without it) as of the end of 2019, with approximately 34% of U.S. households not reachable through traditional TV. This disruption has created new options for consumers and new economic opportunities for content publishers to compete with traditional linear TV.
Despite the growth in CTV viewership, the CTV advertising market, in particular programmatic advertising, is still in its early stages. Historically, the largest streaming applications have been subscription-based. Moreover, CTV publishers with ad-supported models have been slower to adopt programmatic solutions compared to desktop and mobile publishers due to a variety of technical and business reasons. CTV inventory tends to be concentrated among larger publishers who often have their own direct sales forces and manage a number of media properties. Many of these publishers have backgrounds in cable or broadcast
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television and have limited experience with online advertising. For these publishers, it is extremely important to protect the quality of the viewer experience, to maintain brand goodwill and ensure that online advertising efforts do not create sales channel conflicts with their other media properties or otherwise detract from their direct sales efforts. In this regard, programmatic advertising presents a number of potential challenges, including the ability to ensure that ads are brand safe, comply with business rules around competitive separation, are not overly repetitive, are played at the appropriate volume, do not cause delays in load-time of content and can accommodate spikes in video consumption around landmark live events.
Our platform was built to solve these challenges with features such as ad-podding, frequency capping, dynamic live insertion, audio normalization and creative review. In addition, we have invested significant time and resources cultivating relationships with CTV publishers. The sales cycle for these publishers tends to be longer and often involves a competitive process, as these publishers tend to work with fewer partners than digital and mobile publishers. In order to deepen our relationships with CTV partners, our sales engineers often serve a consultative role within a client’s sales organization to help establish best practices and evangelize the benefits of programmatic CTV, and for certain larger CTV publishers, we may build custom features or functionality to help drive deeper adoption. For the foregoing reasons, we believe we compete favorably for CTV inventory and believe that we will be able to grow CTV revenue faster than industry growth rates.
programming. As the number of CTV channels continues to proliferate, we believe that ad-supported models or hybrid models that rely on a combination of subscription fees and advertising revenue will continue to gain traction. In turn, we believe brand advertisers looking to engage with streaming viewers will continue to shift their budgets from linear to CTV. Furthermore, as the CTV market continues to mature, we believe that a greater percentage of CTV advertising inventory will be sold programmatically, similar to trends that occurred in desktop and mobile. AlthoughAs such, we expect CTV to be a significant driver of our revenue growth for the COVID-19 pandemicforeseeable future. We expect the recently completed acquisitions of SpotX and SpringServe to cause temporary headwinds relatingfurther fuel this growth.
Identity Solutions
A number of participants in the advertising technology ecosystem have taken or are expected to demand challenges, wetake action to eliminate or restrict the use of third-party cookies and other primary identifiers that have historically been used to deliver targeted advertisements. We believe that the pandemic and resulting shelter-in-place orders have the potential to accelerate these long-term CTV trends. With people spending more time at home, we have seen a large increase in viewership on CTV. This increase in viewershipelimination of third-party cookies has the potential to create long-term changes in viewing habits. Atshift the same time, macroeconomic challengesprogrammatic ecosystem from an identity model powered by buyers that are drivingable to aggregate and target audiences through cookies to one enabled by sellers that have direct relationships with consumers away from pay subscriptions towards ad supported models. Prolonged macroeconomic challenges may also lead CTV advertisers and publishersare therefore better positioned to more readily embrace programmatic advertising as they look to create economic efficienciesobtain user data and reduce costs.
consent for implementing first party identifiers. We believe that as streaming continuesour platform and scale position us well to become mainstreamprovide the infrastructure and ad supported models become more prevalent, brand advertisers lookingtools needed for a publisher-centric identity model to engagesucceed, and we are already enabling sellers to create audience segments with streaming viewers will continue to shift their budgets from linear to CTV. This inventory is highly sought after, as it combines a traditional TV-like viewing experience with the significant advantage of digital advertising, including the ability to target audiences and measure performance in real-time.first-party data.
Due primarily to the impact of the COVID-19 pandemic, revenue from our mobile and desktop channels initially decreased during the three months ended June 30, 2020 year-over-year; however, these revenues increased during the three months ended September 30, 2020 year-over-year. In future periods, we expect our mobile business will grow at a higher rate than desktop, consistent with industry trends and our historical results. Our mobile business consists of two components, mobile web and mobile applications. Initially our mobile business consisted primarily of mobile web, which is similar to our desktop business, but our mobile application business has been the growth driver behind our mobile business, and prior to the coronavirus pandemic showed growth rates in excess of industry projections. Lower industry growth rates in desktop will make growth of desktop revenue more challenging; however, in future periods we believe we will be able to grow our desktop business in excess of industry projections by capturing market share through Supply Path Optimization
Supply Path Optimization ("SPO") and expansion of publisher relationships.
For the three months ended September 30, 2020, mobile, desktop and CTV represented 48%, 34%, and 18% of our revenue, respectively. Due to the higher growth rates for CTV and mobile, we expect our desktop business to decline as an overall percentage of our revenue. However, we expect our traditional desktop display business to continue to represent a significant part of our revenue in the near term. Therefore, the mix of our desktop display business will continue to have a significant effect on our growth rate until our advertising spend mix has shifted more fully to growth areas.
Supply Path Optimization
SPO refers to efforts by buyers to consolidate the number of vendors with which they work with to find the most effective and cost-efficient paths to procure media. SPO is important to buyers because it can increase the proportion of their advertising ultimately spent on working media, with the goal of increasing return on their advertising spending,spend, and can help them gain efficiencies by reducing the number of vendors with which they work with in a complex ecosystem. There are a number of criteria that buyers use to evaluate supply partners, including transparency, cost, quality and breadth of inventory, access to unique inventory and to CTV inventory, privacy standards, brand safety standards, including compliance with ads.txt and similar industry standards, and fraudulent traffic prevention policies. We believe we are well positioned to benefit from supply path optimizationSPO in the long run as a result of our transparency, our pricing tools, which reduce the overall cost of working with us, our broad and unique inventory supply across all channels and formats, including CTV, buyer tools, such as traffic shaping that reduce the cost of working with us, and our brand safety measures. Our SPO positioning was further enhanced by the Merger with Telaria, which operates a leading sell-side video monetization platform built specifically for CTV. Following the combination, we offer buyers a single omni-channel partner to reach target audiences globally across all channels, including CTV, mobile, desktop,
Header Bidding and digital out-of-home, and formats, including video, display, and audio. We believe the COVID-19 pandemic,
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and the resulting economic downturn, has the potential to accelerate SPO as buyers and publishers seek to work with established, trusted partners who have a strong balance sheet during times of uncertainty.
We believe that benefits from successful outcomes in the SPO process could drive meaningful increases of ad spend across our platform. In order to achieve increased ad spend, we may negotiate discounts to our seller fees with agencies and advertisers, and we have increasingly been receiving requests from buyers for discounts, rebates, or similar incentives in order to move more advertising spending to our platform. We believe that because our business has many fixed costs, increases in ad spend volume create opportunity to disproportionately improve net income, even with increased seller fee discounts. However, our results could be negatively impacted if our advertising spend increases and cost leverage is not adequate to compensate for discounted fees.
Impact of Header BiddingData Processing
Header bidding is a programmatic technique where publishersby which sellers offer inventory to multiple ad exchanges and supply side platforms, such as Magnite, at the same time.our platform, simultaneously. Header bidding has been rapidly adopted in recent years in the desktop and mobile channels, and while the rise and rapid adoption of header bidding increased revenue for sellers, it has also created new challenges. Managing multiple exchanges on the page is technically complex,challenges and technical complexities. Header bidding has led to a significant increase in the early daysnumber of header bidding this complexity was exacerbated by the lack of independent technology standards. In 2017, we beganad impressions to address these issuesbe processed and analyzed through our support of Prebid.org, a free and open source suite of software products designedplatform as well as by advertising community developersDSPs, which can lead to enable publishers to implement header bidding on their websites and from within their apps. Despite Prebid’s adoption by a number of the world’s largest sellers, deploying and customizing it still requires dedicated technical resources. In 2019, we launched a new product called Demand Manager. Demand Manager helps sellers effectively monetize their advertising inventory through configuration tools and analytics to make it easier to deploy, configure, and optimize Prebid-based header bidding solutions. In late 2019, we also acquired RTK.io, a provider of header biddingincreased costs if not properly addressed. We have invested in technology solutions to complement and further bolsterhelp manage the increased infrastructure costs of header-bidding while increasing our Demand Manager technology. We believe that adoptionaccess to valuable seller inventory.

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Table of these tools will further strengthen our relationship with sellers and contribute to our future revenue growth. We charge sellers a fee for Demand Manager that is based on all of the sellers’ advertising spending managed through Demand Manager, whether the actual inventory monetization runs through our exchange or otherwise.Contents
Privacy Regulation and Identification Solutions
Our business is highly susceptible to emerging privacy regulations and oversight concerning the collection, use and sharing of data. Data protection authorities in a number of territories have expressed a desire to focus on the advertising technology ecosystem. In particular, this scrutiny has focused on the use of technology (including "cookies") to collect or aggregate information about Internet users’ online browsing activity. Because we, and our clients, rely upon large volumes of such data, it is essential that we monitor developments in this area domestically and globally, and engage in responsible privacy practices.
The use of and transfer of personal data in EEA member states and the UK is currently governed by the General Data Protection Regulation (the "GDPR"). The GDPR sets out higher potential liabilities for certain data protection violations and establishes significant new regulatory requirements resulting in a greater compliance burden for us in the course of delivering our solution in the EEA and UK. While data protection authorities have started to clarify certain requirements under GDPR, significant uncertainty remains as to how the regulation will be applied and enforced.
In addition to the GDPR, a number of new privacy regulations will or have already come into effect in 2020.effect. The California legislature passed the California Consumer Privacy Act ("CCPA") in 2018, which became effective January 1, 2020. This law imposes new obligations on businesses that handle the personal information of California residents. The obligations imposed require us to maintain ongoing significant resources for compliance purposes. Certain requirements remain unclear due to ambiguities in the drafting of or incomplete guidance. Adding to the uncertainty facing the ad tech industry, a new law, titled the California Privacy Rights Act ("CPRA") recently passed as a ballot initiative in California and will impose additional notice and opt out obligations on the digital advertising space. This law, which will take effect in January 2023, will cause us to incur additional compliance costs and impose additional restrictions on us and on our industry partners. These ambiguities and resulting impact on our business will need to be resolved over time. In addition, other privacy bills have been introduced at both the state and federal level. Certain international territories are also imposing new or expanded privacy obligations. In the coming years, we expect further consumer privacy regulation worldwide.
UntilWe support privacy initiatives and believe they will be beneficial to consumers' confidence in advertising technology, which will ultimately be positive for the advertising ecosystem in the long term. In the short term, however, until prevailing compliance practices standardize, the impact of worldwide privacy regulations on our business and, consequently, our revenue could be negatively impacted.
In addition to privacy regulations restricting the collection of data through identifiers (such as cookies), other industry participants in the advertising technology ecosystem have taken or may take action to eliminate or restrict the use of cookies and other identifiers. For instance, Google has announced plans to fully eliminate the use of third-party cookies, while Apple has further restricted the use of mobile identifiers on its devices. It is possible that these companies may rely on proprietary algorithms or statistical methods to track web users without cookies, or may utilize log-in credentials entered by users into other web properties owned by these companies, such as their digital email services, to track web usage, including usage across multiple devices, without cookies. Alternatively, such companies may build different and potentially proprietary user tracking methods
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into their widely-used web browsers
Trends in Our Business

Telaria Merger and mobile operating systems. While these new identification solutions will likely provide some level of consistency and compatibility with our platform, they are unreleased and unproven, and will require substantial development and commercial changes for us to support. There is also further risk that the changes will disproportionately benefit the owners of these platforms or the large walled gardens that have access to large amounts of first party data.SpotX Acquisition
Despite these risks, we believe that the elimination of third party cookies has the potential to shift the programmatic ecosystem from an identity model powered by buyers that are able to aggregate and target audiences through cookies to one enabled by publishers that have direct relationships with consumers and are therefore better positioned to obtain user data and consent for implementing first party identifiers. We believe that our platform and scale position us well to provide the infrastructure and tools needed for a publisher-centric identity model to succeed, and we are already enabling publishers to create segments with their first-party data. In addition to actively working with publishers to develop solutions that could leverage their first party data, we are also leading efforts through Prebid.org, with industry support, to create standardized open identity solutions that ensure a smooth transition to a cookieless environment, and offer an alternative to proprietary solutions. Prebid.org is an independent organization that we co-founded, which is dedicated to promoting fair, transparent open source solutions for the programmatic ecosystem.
We support privacy initiatives and believe they will be beneficial to consumers' confidence in advertising, which will ultimately be positive for the advertising ecosystem in the long term. In the short term, however, these changes could create some variability in our revenue across certain buyers or sellers, depending on the timing of changes and developed solutions. As the largest independent supply side platform, we believe we are well positioned to take a leadership position in driving open identity solutions that will benefit buyers and sellers on our platform.
Merger Costs Synergies and Expense Reduction Initiatives
In connection with the Merger, which closed onOn April 1, 2020, we previously announced expected annual run rate cost synergiescompleted the Telaria Merger, and on April 30, 2021, we completed the SpotX Acquisition. These transactions were transformative and have resulted in what we believe to exceed $20 million,be the world’s largest independent sell-side advertising platform, with expected areasscale, capabilities, and solutions exceeding those offered by competitors. We offer a single partner for transacting CTV, desktop display, video, audio and mobile inventory across all geographies and auction types.
As CTV viewership is growing rapidly and the pace of synergyadoption is accelerating the shift of advertising budgets from linear television to include duplicative public company costs, vendor rationalization, overlapping generalCTV, these transactions have strategically positioned us to take advantage of this growth trend, and administrative costs,we believe that CTV will be our biggest growth driver in future periods.
The SpotX Acquisition resulted in a significant increase in our revenue and other operational streamlining.Revenue ex-TAC (as defined in section "Key Operating and Financial Performance Metrics") in particular in CTV and online video. As a result of these efforts,the transaction, we reduced our headcount by approximately 8%expect CTV to represent a higher percentage of our combined workforce duringoverall revenue, and because CTV is largely transacted through PMPs, we also expect to see an increase in the percentage of PMP transactions transacted on our platform. The acquisition will result in an increase in related operating expenses, primarily associated with costs for personnel, payments to sellers for revenue reported on a gross basis, and other ancillary costs to support the business. We expect some of those increases to be offset by cost saving activities that began in the second quarter of 2020.2021 and continue to be in process. We are targeting in excess of $35 million in run-rate operating cost synergies, over a two year period. As of June 30, 2021, we have achieved more than half of our cost synergy target on a run-rate basis.

COVID-19 Pandemic Impact on the Business
The COVID-19 pandemic and resulting global disruptions negatively affected our revenue, results of operations, cash flows, and financial condition. Our costs cutting efforts have largely been completed asbusiness depends on the overall demand for advertising and on the economic health of our current and prospective sellers and buyers. In response to the endpandemic and associated economic challenges, a significant number of advertisers, in particular with respect to certain categories of advertising that were particularly impacted by the pandemic and resulting stay-at-home orders, reduced their advertising budgets, resulting in an overall decrease in advertising spend through our platform compared to our pre-COVID expectations. This decrease was particularly pronounced through the first half of 2020, where we experienced a significant decline in our revenues compared to our expectations. Our revenue trends improved significantly during the third quarterand fourth quarters of 2020.2020 as our revenue returned to positive growth.
During the first half of 2021 revenue from a number of advertising categories returned to pre-COVID spending levels, while certain categories including travel, auto, and entertainment remain below pre-COVID spending levels.
Due to the substantial uncertainties associated with the COVID-19 pandemic, the extent to which the pandemic (and actions taken in response to it by governments, businesses, and individuals) will ultimately impact our business and is currently unknown, and depends on various factors, many of which are outside of our control. Refer to Item 1A. "Risk Factors" for additional information related to this risk.
In addition, given the significant impact resulting from the COVID-19pandemic, we instituted certain additional short-term actions during the second quarter, including compensation reductions, a hiring freeze, and deferment of certain capital expenditures. Given the recovery in revenue we experienced in the third quarter, we reinstated compensation and removed certain of these temporary cost-cutting initiatives during the fourth quarter.
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Components of Our Results of Operations
We report our financial results as one operating segment. Our consolidated operating results are regularly reviewed by our chief operating decision maker, principally to make decisions about how we allocate our resources and to measure our consolidated operating performance.
Revenue
We generate revenue from the purchase and sale of digital advertising inventory through our platform. We also generate revenue from the fee we charge clients for use of our Demand Manager product and SpringServe ad server product, which generallywe acquired on July 1, 2021. Generally, our revenue is based on a percentage of the client's advertising spending on any advertising marketplace.ad spend that runs through our platform, although for certain clients or transaction types we may receive a fixed CPM for each impression sold. We recognize revenue upon the fulfillment of our contractual obligations in connection with a completed transaction, subject to satisfying all other revenue recognition criteria. For substantially allthe majority of transactions executed through our platform, we act as an agent on behalf of the publisher that is monetizing its inventory, and revenue is recognized net of any advertising inventory costs that we remit to publishers.sellers. With respect to certain revenue streams acquired in connection with the Merger with Telaria,for advertising campaigns that are transacted through insertion orders, we report revenue on a gross basis, based primarily on our determination that the Company acts as the primary obligor in the delivery of advertising campaigns for our buyer clients with respect to such transactions. The
Certain revenue that we recognizedstreams acquired in the SpotX Acquisition are reported on a gross basis; as a result, following the SpotX Acquisition the percentage of our revenue reported on a gross basis has increased. During the first quarter of 2021 (prior to the SpotX Acquisition), our revenue reported on a gross basis was less than 2%3% of total revenue duringrevenue. For the three and nine months ended SeptemberJune 30, 2020.2021, which included two months of results from the SpotX Acquisition, our revenue reported on a gross basis increased to 18% of total revenue. As revenue streams acquired in the SpotX Acquisition continue to increase, the percentage of revenue reported on a gross basis may continue to increase in future periods. Any mix shift that causes an increase in the relative percentage of our revenue accounted for on a gross basis would result in a higher revenue contribution and an associated decrease in our gross margin percentage (with no underlying impact on gross profit or Revenue ex-TAC, as defined in section "Key Operating and Financial Performance Metrics"). Our revenue recognition policies are discussed in more detail in our audited consolidated financial statements and notes thereto for the year ended December 31, 2020 included in our Annual Report on Form 10-K and in Note 3 of the accompanying Notes to the Condensed Consolidated Financial Statements.
Expenses
We classify our expenses into the following categories:
Cost of Revenue. Our cost of revenue consists primarily of data center costs, bandwidth costs, ad protection costs, depreciation and maintenance expense of hardware supporting our revenue-producing platform, amortization of software costs for the development of our revenue-producing platform, amortization expense associated with acquired developed technologies, personnel costs, facilities-related costs, and cloud computing costs. In addition, for revenue booked on a gross basis, cost of revenue includes TAC. Personnel costs included in cost of revenue include salaries, bonuses, and stock-based compensation, and are primarily attributable to personnel in our network operations group who support our platform. We capitalize costs associated with software that is developed or obtained for internal use and amortize the costs associated with our revenue-producing platform in cost of revenue over their estimated useful lives. We amortize acquired developed technologies over their estimated useful lives.
Sales and Marketing. Our sales and marketing expenses consist primarily of personnel costs, including salaries, bonuses, and stock-based compensation, as well as marketing expenses such as brand marketing, travel expenses, trade shows and marketing materials, professional services, and amortization expense associated with client relationships, backlog, and backlognon-compete agreements from our business acquisitions, and to a lesser extent, facilities-related costs and depreciation and amortization. Our sales organization focuses on increasing the adoption of our solution by existing and new buyers and sellers. We amortize acquired intangibles associated with client relationships and backlog from our business acquisitions over their estimated useful lives.
Technology and Development. Our technology and development expenses consist primarily of personnel costs, including salaries, bonuses, and stock-based compensation, as well as professional services associated with the ongoing development and maintenance of our solution, depreciation and amortization, and to a lesser extent, facilities-related costs and depreciation and amortization.costs. These expenses include costs incurred in the development, implementation, and maintenance of internal use software, including platform and related infrastructure. Technology and development costs are expensed as incurred, except to the extent that such costs are associated with internal use software development that qualifies for capitalization, which are then recorded as internal use software development costs, net, on our consolidated balance sheets. We amortize internal use software development costs that relate to our revenue-producing activities on our platform to cost of revenue and amortize other internal use software development costs to technology and development costs or general and administrative expenses, depending on the nature of the related project. We amortize acquired intangibles associated with technology and development functions from our business acquisitions over their estimated useful lives.
General and Administrative. Our general and administrative expenses consist primarily of personnel costs, including salaries, bonuses, and stock-based compensation, associated with our executive, finance, legal, human resources, compliance, and other administrative personnel, as well as accounting and legal professional services fees, facilities-related costs and depreciation
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and amortization, and other corporate-related expenses. General and administrative expenses also include amortization of internal use software development costs and acquired intangible assets from our business acquisitions over their estimated useful lives that relate to general and administrative functions.
Merger, Acquisition, and Restructuring Costs. Our merger, acquisition, and restructuring costs consist primarily of professional servicesservice fees associated with the Mergermerger and acquisition activities, including cash-based employee termination costs, including stock-based compensation charges, associated with the Merger and other restructuring activities.activities, including facility closures, relocation costs, and contract termination costs.
Other (Income), Expense
Interest (Income) Expense, Net. Interest income consists of interest earned on our cash equivalents and marketable securities.equivalents. Interest expense is mainlyconsists of interest expense associated with our convertible notes ("Convertible Notes") and credit facility ("Term Loan B Facility"), and their related to our credit facility.
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Tableamortization of Contentsdebt issuance costs and debt discount.
Other Income. Other income consists primarily of rental income from commercial office space we hold under lease and have sublet to other tenants.
Foreign Currency Exchange (Gain) Loss, Net. Foreign currency exchange (gain) loss, net consists primarily of gains and losses on foreign currency transactions. We have foreign currency exposure related to our accounts receivable and accounts payable that are denominated in currencies other than the U.S. Dollar, principally the British Pound, Australian Dollar, Canadian Dollar, and the Euro.
Provision (Benefit) for Income Taxes
We are subject to income taxes in the U.S. (federal and state) and numerous foreign jurisdictions. Tax laws, regulations, administrative practices, principles, and interpretations in various jurisdictions may be subject to significant change, with or without notice, due to economic, political, and other conditions, and significant judgment is required in evaluating and estimating our provision and accruals for these taxes. There are many transactions that occur during the ordinary course of business for which the ultimate tax determination is uncertain. Our effective tax rates could be affected by numerous factors, such as changes in our business operations, acquisitions, investments, entry into new businesses and geographies, intercompany transactions, the relative amount of our foreign earnings, including earnings being lower than anticipated in jurisdictions where we have lower statutory rates and higher than anticipated in jurisdictions where we have higher statutory rates, losses incurred in jurisdictions for which we are not able to realize related tax benefits, the applicability of special tax regimes, changes in foreign currency exchange rates, changes in our stock price, changes in our deferred tax assets and liabilities and their valuation, changes in the laws, regulations, administrative practices, principles, and interpretations related to tax, including changes to the global tax framework, competition, and other laws and accounting rules in various jurisdictions.
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Results of Operations
    The following table sets forth our condensed consolidated results of operations:
Three Months EndedChange %Nine Months EndedChange %Three Months EndedChange %Six Months EndedChange %
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)(in thousands)(in thousands)(in thousands)
RevenueRevenue$60,982 $37,642 62 %$139,625 $107,928 29 %Revenue$114,541 $42,348 170 %$175,256 $78,643 123 %
Expenses (1)(2):
Expenses (1)(2):
Expenses (1)(2):
Cost of revenueCost of revenue21,031 13,869 52 %56,579 44,070 28 %Cost of revenue50,526 21,545 135 %71,282 35,548 101 %
Sales and marketingSales and marketing21,761 11,040 97 %53,059 33,151 60 %Sales and marketing43,273 20,029 116 %65,862 31,298 110 %
Technology and developmentTechnology and development13,562 10,293 32 %37,318 29,848 25 %Technology and development18,111 13,063 39 %32,377 23,756 36 %
General and administrativeGeneral and administrative13,314 9,121 46 %38,221 29,428 30 %General and administrative16,980 15,780 %31,138 24,907 25 %
Merger and restructuring costs2,254 — 100 %16,677 — 100 %
Merger, acquisition, and restructuring costsMerger, acquisition, and restructuring costs32,632 12,493 161 %35,354 14,423 145 %
Total expensesTotal expenses71,922 44,323 62 %201,854 136,497 48 %Total expenses161,522 82,910 95 %236,013 129,932 82 %
Loss from operationsLoss from operations(10,940)(6,681)(64)%(62,229)(28,569)(118)%Loss from operations(46,981)(40,562)(16)%(60,757)(51,289)(18)%
Other income, net(871)(562)55 %(3,444)(999)245 %
Other (income) expense, netOther (income) expense, net3,906 (1,722)(327)%2,841 (2,573)(210)%
Loss before income taxesLoss before income taxes(10,069)(6,119)(65)%(58,785)(27,570)(113)%Loss before income taxes(50,887)(38,840)(31)%(63,598)(48,716)(31)%
Provision (benefit) for income taxesProvision (benefit) for income taxes446 55 711 %533 (569)(194)%Provision (benefit) for income taxes(87,695)288 (30,550)%(87,529)87 (100,708)%
Net loss$(10,515)$(6,174)(70)%$(59,318)$(27,001)(120)%
Net income (loss)Net income (loss)$36,808 $(39,128)194 %$23,931 $(48,803)149 %

(1) Stock-based compensation expense included in our expenses was as follows:(1) Stock-based compensation expense included in our expenses was as follows:(1) Stock-based compensation expense included in our expenses was as follows:
Three Months EndedNine Months EndedThree Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)(in thousands)(in thousands)(in thousands)
Cost of revenueCost of revenue$122 $110 $412 $308 Cost of revenue$167 $189 $252 $290 
Sales and marketingSales and marketing2,309 1,378 5,928 4,182 Sales and marketing3,382 2,534 5,843 3,619 
Technology and developmentTechnology and development2,061 1,157 5,469 3,382 Technology and development2,541 2,225 4,367 3,408 
General and administrativeGeneral and administrative2,504 2,068 7,935 6,005 General and administrative2,968 3,743 5,212 5,431 
Merger and restructuring costs354 — 1,554 — 
Merger, acquisition, and restructuring costsMerger, acquisition, and restructuring costs646 1,200 1,023 1,200 
Total stock-based compensation expenseTotal stock-based compensation expense$7,350 $4,713 $21,298 $13,877 Total stock-based compensation expense$9,704 $9,891 $16,697 $13,948 
(2) Depreciation and amortization expense included in our expenses was as follows:(2) Depreciation and amortization expense included in our expenses was as follows:(2) Depreciation and amortization expense included in our expenses was as follows:
Three Months EndedNine Months Ended Three Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)(in thousands)(in thousands)(in thousands)
Cost of revenueCost of revenue$9,579 $7,737 $26,407 $23,540 Cost of revenue$19,104 $9,817 $27,344 $16,828 
Sales and marketingSales and marketing4,317 67 8,962 305 Sales and marketing16,484 4,365 20,468 4,645 
Technology and developmentTechnology and development143 102 340 476 Technology and development165 97 278 197 
General and administrativeGeneral and administrative37 121 448 520 General and administrative144 278 292 411 
Total depreciation and amortization expenseTotal depreciation and amortization expense$14,076 $8,027 $36,157 $24,841 Total depreciation and amortization expense$35,897 $14,557 $48,382 $22,081 
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    The following table sets forth our condensed consolidated results of operations for the specified periods as a percentage of our revenue for those periods presented:
Three Months EndedNine Months EndedThree Months EndedSix Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019June 30, 2021June 30, 2020June 30, 2021June 30, 2020
RevenueRevenue100  %100  %100  %100 %Revenue100  %100  %100  %100 %
Cost of revenueCost of revenue34 37 41 41 Cost of revenue44 51 41 45 
Sales and marketingSales and marketing36 29 38 31 Sales and marketing38 47 38 40 
Technology and developmentTechnology and development22 27 27 28 Technology and development16 31 17 30 
General and administrativeGeneral and administrative22 25 27 26 General and administrative15 37 18 32 
Merger and restructuring costs— 12 — 
Merger, acquisition, and restructuring costsMerger, acquisition, and restructuring costs28 30 20 18 
Total expensesTotal expenses118 118 145 126 Total expenses141 196 134 165 
Loss from operationsLoss from operations(18)(18)(45)(26)Loss from operations(41)(96)(34)(65)
Other income, net(2)(2)(3)— 
Other (income) expense, netOther (income) expense, net(5)(3)
Loss before income taxesLoss before income taxes(16)(16)(42)(26)Loss before income taxes(45)(91)(35)(62)
Provision (benefit) for income taxesProvision (benefit) for income taxes— — (1)Provision (benefit) for income taxes(77)(50)— 
Net loss(17)%(16)%(42)%(25) %
Net income (loss)Net income (loss)32 %(92)%15 %(62) %
Comparison of the Three and NineSix Months Ended SeptemberJune 30, 20202021 and 20192020
    Revenue
Revenue increased $23.3$72.2 million, or 62%170%, for the three months ended SeptemberJune 30, 20202021 compared to the three months ended SeptemberJune 30, 2019.2020. Our revenue growth was driven primarily by increases in our core business as well as incremental revenue from the Merger,SpotX Acquisition, which was completed on April 1, 2020, which contributed $19.7 million in30, 2021. On a pro forma basis, including SpotX revenue duringfor the three months ended SeptemberJune 30, 2020. Excluding the impact of the Merger, our2020 and April 2021, revenue increased 10%. Despite some recovery86% for the three months ended June 30, 2021 compared to the prior period, primarily due to the growth in our revenue trends, our third quarter revenue was negatively affectedall channels, mainly driven by the impactCTV and mobile, and a rebound from impacts of the COVID-19 pandemic.
Revenue increased $31.7$96.6 million, or 29%123%, for the ninesix months ended SeptemberJune 30, 20202021 compared to the prior year period, primarily duefor the same reasons above plus incremental contributions from the Telaria Merger, which was completed on April 1, 2020. On a pro forma basis, including revenue for SpotX and Telaria during the relevant pre-acquisition period, revenue increased 59%, for the six months ended June 30, 2021 compared to the Merger. Excludingprior year period.
We expect our revenue will substantially increase through the impactremainder of 2021 as a result of the Merger,SpotX Acquisition and from continued growth in other areas of our revenue decreased 1%, primarily due to the impact of the COVID-19 pandemic, which led to an overall decreasebusiness, in advertiser demand.
particular CTV. Our revenue is largely a function of the number of advertising transactions and the price, or CPM, at which the inventory is sold, which results in total advertising spend on our platform,platform; and, with respect to our revenue reported on a net basis, the take rate we charge for our services. Because these factorspricing and take rate vary across publisher, channel and transaction type, our revenue is impacted by shifts in the mix of advertising spend on our platform. For instance, an increase in PMP transactions as a percentage of the transactions on our platform could also result in reduced revenue, if not offset by increased volume or increased CPMs,advertising spend, because PMP transactions can carry lower take rates than OMP transactions. We believe that contributions to revenue from PMP,PMPs, in particular with respect to CTV which is largely transacted through PMP,PMPs, will continue to grow as a percentage of our total revenue. In general, we expect this toshift will result in an overall increase in the average CPM for inventory monetizedadvertising spend through our platform and in revenue due to both an increase in volume and average CPM which will be partially offset by a decrease in our average take rate.
As a result of the Merger, we expect revenue to increase in 2020 compared to 2019, specifically related to CTV. However, these increases have been tempered, and may be partially offset in the future, by reductions in revenue resulting from the economic impact of the COVID-19 pandemic. Although the full magnitude of the impact of the COVID-19 pandemic on our business and operations remains uncertain, the continued spread of COVID-19, the imposition of related public health measures, and travel and business restrictions will adversely impact the combined company’s forecasted business, financial condition, operating results and cash flows. Refer to Part II, Item 1A: "Risk Factors" for additional information related to this risk factor and the impact it may have on our business.
Cost of Revenue
Cost of revenue increased $7.2$29.0 million, or 52%135%, for the three months ended SeptemberJune 30, 20202021 compared to the three months ended SeptemberJune 30, 2019,2020, primarily due to costs associated with our revenue growth, and an increase in traffic acquisition cost driven by the Merger.increase in revenue reported on a gross basis as a result of the SpotX Acquisition. Cost of revenue increased by $4.2$13.8 million in traffic acquisition costs associated with revenue recognized on a gross basis, $9.3 million in depreciation and amortization, and $4.1 million in data and bandwidth expenses and $1.8during the three months ended June 30, 2021 compared to the same period in the prior year.
For the six months ended June 30, 2021, cost of revenue increased $35.7 million, or 101%, compared to the prior year period primarily due to the SpotX Acquisition. Cost of revenue increased by $14.7 million in traffic acquisition costs associated with revenue recognized on a gross basis, $10.5 million in depreciation and amortization, and $8.5 million in data and bandwidth expenses during the threesix months ended SeptemberJune 30, 20202021 compared to the same period in the prior year.
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For the nine months ended September 30, 2020,Our cost of revenue increased $12.5 million, or 28%, comparedwill continue to increase in future periods as a result of the prior year period primarily due toSpotX Acquisition. In addition, excluding the Merger. Costimpact of revenue increased by $6.9 million in data and bandwidth expenses and $2.9 million in depreciation and amortization during the nine months ended September 30, 2020 compared to the same period in the prior year.
WeSpotX Acquisition, we expect our cost of revenue to be higher in 2020 compared to 2019through the remainder of 2021 in absolute dollars due primarily to the increasedincrease in expenses due to a full year of amortization of intangible assets resulting from the Telaria Merger in addition to increased expenses as we continue to expand select data center operations toand higher cloud service providers to accelerate innovation and gain efficiencies, andcosts to support the growth of our business. These increases will be partially offset by a decrease in cost of revenue in the remainder of the year associated with merger synergies and our expense reduction initiatives. For details surrounding our expense reduction initiatives, refer to "Merger Costs Synergies and Expense Reduction Initiatives" discussed above.
Cost of revenue may fluctuate from quarter to quarter and period to period, on an absolute dollar basis and as a percentage of revenue, depending on revenue levels and the volume of transactions we process supporting those revenues, and the timing and amounts of depreciation and amortization of equipment and software.
    Sales and Marketing
Sales and marketing expenses increased $10.7$23.2 million, or 97%116%, for the three months ended SeptemberJune 30, 20202021 compared to the three months ended SeptemberJune 30, 2019,2020, primarily due to the MergerSpotX Acquisition and associated increases in headcount and the amortization of acquired intangibles and other assets. Sales and marketing expenses increased by $7.1 million related to personnel expenses and by $4.2$12.1 million related to depreciation and amortization associated with the Merger. These increases were partially offsetSpotX Acquisition and by a decrease of $0.9$9.7 million in travel and industry events duerelated to the impact of the COVID-19 pandemic.personnel expenses.
For the ninesix months ended SeptemberJune 30, 2020,2021, sales and marketing expenses increased $19.9$34.6 million, or 60%110%, compared to the prior year period for the same reasons above. Sales and marketing expenses increased by $13.1$17.4 million related to personnel expenses and by $8.7$15.8 million related to depreciation and amortization associated with the Merger. These increases were partially offset by a decrease of $2.0 million in travelSpotX Acquisition and industry events due to the impact of the COVID-19 pandemic.Telaria Merger.
We expect sales and marketing expenses will continue to increase in 2020 compared to 2019through the remainder of 2021 in absolute dollars primarily due to the SpotX Acquisition, increase in expenses due to a full year of additional headcount costs and amortization of acquired intangible assets as a result of the Telaria Merger primarilyand the SpotX Acquisition, increased costs due to additional headcount. These increases will bemarketing events and travel and entertainment expenses post COVID-19, and a return to office work environment, partially offset by a decrease in sales and marketing expenses in the remainder of the yearreductions associated with merger synergies and our expense reduction initiatives. For details surrounding our expense reduction initiatives, refer to "Merger Costs Synergies and Expense Reduction Initiatives" discussed above.cost synergies.
Sales and marketing expenses may fluctuate quarter to quarter and period to period, on an absolute dollar basis and as a percentage of revenue, based on revenue levels, the timing of our investments and seasonality in our industry and business.
    Technology and Development
Technology and development expenses increased $3.3$5.0 million, or 32%39%, for the three months ended SeptemberJune 30, 20202021 compared to the three months ended SeptemberJune 30, 2019,2020, due primarily to an increase of $3.3$4.6 million in personnel costs as a result of the increased headcount associated with the Merger.SpotX Acquisition.
For the ninesix months ended SeptemberJune 30, 2020,2021, technology and development expenses increased $7.5$8.6 million, or 25%36%, compared to the prior year period, due to an increase of $7.5$8.4 million in personnel costs primarily for the same reasons above and an increase of $0.9 million in professional services. These increases were offset by individually insignificant drivers.above.
We expect technology and development expenses to continue to increase in 2020 compared to 2019through the remainder of 2021 in absolute dollars, as a result of the Merger, primarily due to additional headcount. These increases will bethe SpotX Acquisition, increase in expenses assuming a return to office work environment later in the year, partially offset by a decrease in technology and development expenses in the remainder of the yearreductions associated with merger synergies and our expense reduction initiatives. For details surrounding our expense reduction initiatives, refer to "Merger Costs Synergies and Expense Reduction Initiatives" discussed above.cost synergies.
The timing and amount of our capitalized development and enhancement projects may affect the amount of development costs expensed in any given period. As a percentage of revenue, technology and development expense may fluctuate from quarter to quarter and period to period based on revenue levels, the timing and amounts of technology and development efforts, the timing and the rate of the amortization of capitalized projects and the timing and amounts of future capitalized internal use software development costs.
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General and Administrative
General and administrative expenses increased by $4.2$1.2 million, or 46%8%, for the three months ended SeptemberJune 30, 20202021 compared to the three months ended SeptemberJune 30, 2019,2020, primarily due to increases of $1.8$0.7 million in professional services and $0.5 million in personnel expenses, $1.4 million in facilities related expenses, and $0.8 million in professional services primarily associated with the Merger.SpotX Acquisition, offset by other cost savings.
For the ninesix months ended SeptemberJune 30, 2020,2021, general and administrative expenses increased $8.8$6.2 million, or 30%25%, compared to the prior year period, primarily due to increases of $5.0$3.0 million in personnel expenses $3.3 million in facilities related expenses, and $1.5$1.7 million in professional services for the same reasons above. The increase was partially offset by a decrease of $0.9 million related to bad debt.
We expect general and administrative expenses towill continue to increase in 2020 compared to 2019through the remainder of 2021 in absolute dollars as a result of the Merger, primarily due to the additional headcount. These increases will beSpotX Acquisition and increase in expenses assuming a return to office work environment later in the year, partially offset by a decrease in general and administrative expenses in the remainder of the yearreductions associated with merger synergies and our expense reduction initiatives. For details surrounding our expense reduction initiatives, refer to "Merger Costs Synergies and Expense Reduction Initiatives" discussed above.cost synergies.
General and administrative expenses may fluctuate from quarter to quarter and period to period based on the timing and amounts of expenditures in our general and administrative functions as they vary in scope and scale over periods. Such fluctuations may not be directly proportional to changes in revenue.
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Merger, Acquisition, and Restructuring Costs
We incurred merger
Three Months EndedSix Months Ended
June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)
Professional Services (investment banking advisory, legal and other professional services)$24,741 $6,754 $26,967 $8,581 
Personnel related (severance and one-time termination benefit costs)4,745 4,539 4,864 4,642 
Non-cash stock-based compensation (double-trigger acceleration and severance)646 1,200 1,023 1,200 
Loss contracts (lease related)2,500 — 2,500 — 
Total merger, acquisition, and restructuring costs$32,632 $12,493 $35,354 $14,423 
Merger, acquisition, and restructuring costs of $2.3increased by $20.1 million, and $16.7 millionor 161%, for the three months ended June 30, 2021 compared to the three months ended June 30, 2020. Costs incurred during the three and nine months ended SeptemberJune 30, 2020, respectively. These2021 of $32.6 million were primarily due to the SpotX Acquisition, which was completed on April 30, 2021, which costs included professional fees of $1.0 million and $9.5 million related to investment banking advisory, legal, and other professional serviceservices fees, one-time cash-based employee termination benefit costs, non-cash stock-based compensation expense associated with equity accelerations due to severance benefits, and facility closure costs associated with office space restructuring activities. Costs incurred during the three months ended June 30, 2020 of $0.9$12.5 million were primarily due to the Telaria Merger, which was completed on April 1, 2020, which costs included investment banking advisory, legal, and $5.6 million,other professional services fees, one-time cash-based employee termination benefit costs, and non-cash stock-based compensation expense associated with double-trigger accelerationsaccelerations.
Merger, acquisition, and severance benefitsrestructuring costs increased by $20.9 million, or 145%, for the six months ended June 30, 2021 compared to the prior year period for the same reasons above.
We expect to continue to incur merger, acquisition, and restructuring costs through the remainder of $0.42021 as a result of the close of the SpotX Acquisition and related restructuring activities.
Other (Income) Expense, Net
Three Months EndedSix Months Ended
June 30, 2021June 30, 2020June 30, 2021June 30, 2020
(in thousands)(in thousands)
Interest (income) expense, net$5,172 $$5,315 $(142)
Other income(1,139)(1,284)(2,362)(1,293)
Foreign exchange gain, net(127)(440)(112)(1,138)
Total other (income) expense, net$3,906 $(1,722)$2,841 $(2,573)
Interest (income) expense, net increased by $5.2 million and $1.6$5.5 million during the three and ninesix months ended SeptemberJune 30, 2020, respectively. There were no merger and restructuring costs incurred during the three and nine months ended September 30, 2019.
Other Income, Net
Three Months EndedNine Months Ended
September 30, 2020September 30, 2019September 30, 2020September 30, 2019
(in thousands)(in thousands)
Interest (income) expense, net$30 $(218)$(112)$(625)
Other income(1,194)(48)(2,487)(236)
Foreign exchange (gain) loss, net293 (296)(845)(138)
Total other income, net$(871)$(562)$(3,444)$(999)
Other income increased by $1.1 million and $2.3 million during the three and nine months ended September 30, 2020,2021, respectively, compared to the same periods in the prior year, primarilymainly due to rental income from commercial office space we hold under leaseinterest expense associated with the Convertible Notes (defined below), which the Company entered into during March 2021, and have subletinterest expense associated with the Term Loan B Facility (defined below), which the Company entered into during April 2021, and amortization of debt issuance cost associated with the both the Convertible Notes and Term Loan B Facility.
We expect interest expense to other tenants.increase in 2021 compared to 2020 significantly as a result of increases in cash-based interest expenses and non-cash based amortization of debt issuance costs associated with our Convertible Notes and Term Loan B Facility.
Foreign exchange (gain) loss,gain, net is impacted by movements in exchange rates and the amount of foreign currency-denominated receivables and payables, which are impacted by our billings to buyers and payments to sellers. During the three and ninesix months ended SeptemberJune 30, 2020,2021, the net foreign exchange gainloss was primarily attributable to the currency movements between the British Pound, Australian Dollar, Canadian Dollar, and the Euro relative to the U.S. Dollar.
Provision (Benefit) for Income Taxes     
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    We recorded an income tax benefit of $87.7 million and expense of $0.4 million and $0.5$0.3 million for the three and nine months ended SeptemberJune 30, 2021 and 2020, respectively and an income tax benefit of $87.5 million and expense of $0.1 million for the six months ended June 30, 2021 and 2020, respectively. The tax benefit of $0.6 million for the three and ninesix months ended SeptemberJune 30, 2019, respectively. The tax expense for the three and nine months ended September 30, 20202021 is primarily the result of the partial release of the domestic valuation allowance of $56.2 million related to the SpotX Acquisition, as well as the income tax benefit of a portion of our current year projected loss. The net deferred tax liabilities recorded in connection with the acquisition provided an additional source of taxable income to support the realizability of pre-existing deferred tax assets, and, as a result, we released a portion of our domestic valuation allowance and therecognized current benefit for a portion of our projected losses. We continue to maintain a partial valuation allowance for our domestic deferred tax liability associated with the foreign subsidiaries.assets.

Key Operating and Financial Performance Metrics
In addition to our GAAP results, we review non-GAAP financial measures, including Revenue ex-TAC and Adjusted EBITDA, to help us evaluate our business on a consistent basis, measure our performance, identify trends affecting our business, establish budgets, measure the effectiveness of investments in our technology and development and sales and marketing, and assess our operational efficiencies. Our non-GAAP financial measures are discussed below. Revenue and net income (loss) are discussed under the headings "Components of Our Results of Operations" and "Results of Operations."

Three Months EndedSix Months Ended
June 30, 2021June 30, 2020Change
Favorable/ (Unfavorable)
June 30, 2021June 30, 2020Change
Favorable/ (Unfavorable)
Revenue$114,541 $42,348 170%$175,256 $78,643 123%
Revenue ex-TAC100,43242,050139%160,29278,345105%
Net income (loss)36,808 (39,128)194%23,931 (48,803)149%
Adjusted EBITDA31,793 (3,486)1,012%41,155 (695)6,022%
Revenue ex-TAC:
Revenue ex-TAC is revenue excluding traffic acquisition cost ("TAC"). Traffic acquisition cost, a component of Cost of revenue, represents what we must pay sellers for the sale of advertising inventory through our platform for revenue reported on a gross basis. In calculating Revenue ex-TAC, we add back the cost of revenue, excluding TAC, to gross profit, the most comparable GAAP measurement. Revenue ex-TAC is a non-GAAP financial measure. We believe Revenue ex-TAC is a useful measure in assessing the performance of Magnite as a combined company following the SpotX Acquisition and facilitates a consistent comparison against our core business without considering the impact of traffic acquisition costs related to revenue reported on a gross basis.
Our use of Revenue ex-TAC has limitations as an analytical tool and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under GAAP. A potential limitation of this non-GAAP financial measure is that other companies, including companies in our industry which have similar business arrangements, may define Revenue ex-TAC differently, which may make comparisons difficult. Because of these and other limitations, you should consider our non-GAAP measures only as supplemental to GAAP-based financial performance measures, including revenue, net income (loss) and cash flows.
The following table presents the calculation of gross profit and reconciliation of gross profit to Revenue ex-TAC for the three and six months ended June 30, 2021 and 2020, respectively:

 Three Months EndedSix Months Ended
 June 30, 2021June 30, 2020Change %June 30, 2021June 30, 2020Change %
Revenue$114,541 $42,348 170 %$175,256 $78,643 123 %
Less: Cost of revenue50,526 21,545 135 %71,282 35,548 101 %
Gross Profit64,015 20,803 208 %103,974 43,095 141 %
Add back: Cost of revenue, excluding TAC36,417 21,247 71 %56,318 35,250 60 %
Revenue ex-TAC$100,432 $42,050 139 %$160,292 $78,345 105 %
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Sellers use our technology to monetize their content across all digital channels, including CTV, mobile and desktop, and each of these channels will continue to represent a meaningful portion of our revenue in future periods. We track the breakdown of Revenue ex-TAC across channels to better understand how our clients are transacting on our platform, which informs decisions as to business strategy and the allocation of resources and capital. The following table presents Revenue ex-TAC by channel.
Revenue ex-TAC
Three Months EndedSix Months Ended
June 30, 2021June 30, 2020Change %June 30, 2021June 30, 2020Change %
Channel:
CTV$34,264 $7,919 333 %$46,240 $7,919 484 %
Desktop27,377 14,973 83 %47,374 30,268 57 %
Mobile38,791 19,158 102 %66,678 40,158 66 %
Total$100,432 $42,050 139 %$160,292 $78,345 105 %

Revenue ex-TAC increased $58.4 million, or 139%, for the three months ended June 30, 2021 compared to the three months ended June 30, 2020. The increase in Revenue ex-TAC is due to increases across all channels, a rebound from COVID-19 advertising lows, and includes increases associated with the SpotX Acquisition, which was completed on April 30 2021.
Revenue ex-TAC increased $81.9 million, or 105%, for the six months ended June 30, 2021 compared to the six months ended June 30, 2020. The increase in Revenue ex-TAC is attributable to the same reasons above.
We expect Revenue ex-TAC to increase through the remainder of 2021 as compared to the same period in the prior year. We believe that CTV will be our biggest growth driver in future periods and with the recently completed SpotX Acquisition, we expect CTV Revenue ex-TAC to represent a significantly higher percentage of our overall Revenue ex-TAC.
We expect our mobile business to grow at a higher rate than desktop, consistent with industry trends and our historical results. Our mobile business consists of two components, mobile web and mobile applications. Initially our mobile business consisted primarily of mobile web, which is similar to our desktop business, but our mobile application business has been the growth driver behind our mobile business. We therefore expect our growth within mobile to come largely from our mobile applications business and, in particular, mobile video.
Lower industry growth rates in desktop will make growing desktop Revenue ex-TAC more challenging; however, in future periods we believe we will be able to grow our desktop business in excess of industry projections by capturing market share through SPO and expansion of publisher relationships. We expect our desktop business to decline as an overall percentage of our revenue in future periods. However, we expect that it will continue to represent a significant part of our Revenue ex-TAC in the near term. Therefore, the mix of our desktop business will continue to dampen our overall growth rate.
Adjusted EBITDA:

We define Adjusted EBITDA as net income (loss) adjusted to exclude stock-based compensation expense, depreciation and amortization, amortization of acquired intangible assets, impairment charges, interest income or expense, and other cash and non-cash based income or expenses that we do not consider indicative of our core operating performance, including, but not limited to foreign exchange gains and losses, acquisition and related items, non-operational real estate expense (income), net, and provision (benefit) for income taxes. We also track future expenses on an Adjusted EBITDA basis, and describe them as Adjusted EBITDA operating expenses, which includes total operating expenses. Total operating expenses include cost of revenue. We adjust Adjusted EBITDA operating expenses for the same expense items excluded in Adjusted EBITDA. We believe Adjusted EBITDA is useful to investors in evaluating our performance for the following reasons:
Adjusted EBITDA is widely used by investors and securities analysts to measure a company’s performance without regard to items such as those we exclude in calculating this measure, which can vary substantially from company to company depending upon their financing, capital structures, and the method by which assets were acquired.
Our management uses Adjusted EBITDA in conjunction with GAAP financial measures for planning purposes, including the preparation of our annual operating budget, as a measure of performance and the effectiveness of our business strategies, and in communications with our board of directors concerning our performance. Adjusted EBITDA may also be used as a metric for determining payment of cash incentive compensation.
Adjusted EBITDA provides a measure of consistency and comparability with our past performance that many investors find useful, facilitates period-to-period comparisons of operations, and also facilitates comparisons with other peer companies, many of which use similar non-GAAP financial measures to supplement their GAAP results.
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Although Adjusted EBITDA is frequently used by investors and securities analysts in their evaluations of companies, Adjusted EBITDA has limitations as an analytical tool, and should not be considered in isolation or as a substitute for analysis of our results of operations as reported under GAAP. These limitations include:
Stock-based compensation is a non-cash charge and will remain an element of our long-term incentive compensation package, although we exclude it as an expense when evaluating our ongoing operating performance for a particular period.
Depreciation and amortization are non-cash charges, and the assets being depreciated or amortized will often have to be replaced in the future, but Adjusted EBITDA does not reflect any cash requirements for these replacements.
Impairment charges are non-cash charges related to goodwill, intangible assets and/or long-lived assets.
Adjusted EBITDA does not reflect non-cash charges related to acquisition and related items, such as amortization of acquired intangible assets, merger related severance costs, and changes in the fair value of contingent consideration.
Adjusted EBITDA does not reflect cash and non-cash charges and changes in, or cash requirements for, acquisition and related items, such as certain transaction expenses and expenses associated with earn-out amounts.
Adjusted EBITDA does not reflect changes in our working capital needs, capital expenditures, non-operational real estate expenses or income, or contractual commitments.
Adjusted EBITDA does not reflect cash requirements for income taxes and the cash impact of other income or expense.
Other companies may calculate Adjusted EBITDA differently than we do, limiting its usefulness as a comparative measure.
Our Adjusted EBITDA is influenced by fluctuations in our revenue, cost of revenue, and the timing and amounts of the cost of our operations. Adjusted EBITDA should not be considered as an alternative to net income (loss), income (loss) from operations, or any other measure of financial performance calculated and presented in accordance with GAAP.
 Three Months EndedSix Months Ended
 June 30, 2021June 30, 2020June 30, 2021June 30, 2020
Net (income) loss$36,808 $(39,128)$23,931 $(48,803)
Add back (deduct):
Depreciation and amortization expense, excluding amortization of acquired intangible assets6,359 6,535 11,253 12,999 
   Amortization of acquired intangibles29,538 8,022 37,129 9,082 
   Stock-based compensation expense9,704 9,891 16,697 13,948 
Merger, acquisition, and restructuring costs, excluding stock-based compensation expense31,986 11,295 34,331 13,223 
Non-operational real estate expense (income), net48 40 140 40 
Interest expense (income), net5,172 5,315 (142)
Foreign exchange (gain) loss, net(127)(440)(112)(1,138)
Other non-operating (income) expense, net— — 
Provision (benefit) for income taxes(87,695)288 (87,529)87 
Adjusted EBITDA$31,793 $(3,486)$41,155 $(695)
Adjusted EBITDA increased by $35.3 million during the three months ended June 30, 2021 compared to the three months ended June 30, 2020, primarily due to increase in revenue from both organic growth and the SpotX Acquisition, which are discussed in section "Comparison of the Three and Six Months Ended June 30, 2021 and 2020," and improved operating leverage from our increased scale and related cost synergies.
Adjusted EBITDA increased by $41.9 million during the six months ended June 30, 2021 compared to the six months ended June 30, 2020, for the same reasons above.
We expect Adjusted EBITDA to continue to increase as a result of continued growth in revenue and the realization of additional cost synergies.
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Liquidity and Capital Resources
Our principal sources of liquidity are our cash and cash equivalents, marketable securities, cash generated from operations, cash generated from the offering of our Convertible Notes and our credit facility with Silicon Valley Bank ("SVB")Term Loan B Facility, and our Revolving Credit Facility (each defined below). On April 30, 2021, we entered into a Term Loan B Facility and Revolving Credit Facility, which replaced our SVB Loan Agreement (defined below). On April 30, 2021, we completed the SpotX Acquisition, which included cash consideration of $640.0 million. As of SeptemberJune 30, 2020,2021, we had cash and cash equivalents of $103.8$193.0 million, of which $18.4$34.6 million was held in foreign currency cash accounts.
Our cash and marketable securities balances are affected by our results of operations, the timing of capital expenditures which are typically greater in the second half of the year, and by changes in our working capital, particularly changes in accounts receivable and accounts payable. The timing of cash receipts from buyers and payments to sellers can significantly impact our cash flows from operating activities and our liquidity for, and within, any period presented. Our collection and payment cycle can vary from period to period depending upon various circumstances, including seasonality, and may be negatively impacted as a result of COVID-19.
In September 2020,Through April 30, 2021, we were party to an amended and restated our loan and security agreement with SVB (the "Loan"SVB Loan Agreement"). The Loan Agreement provides, which provided for a senior secured revolving credit facility of up to $60.0 million with a maturity date of September 25, 2022. The Loan Agreement includesincluded a letter of credit, foreign exchange and cash management facility with a sublimit up to $10.0 million. The SVB Loan Agreement was terminated on April 30, 2021 in conjunction with the Company entering into the Credit Agreement (defined below).
In March 2021, we sold convertible senior notes ("Convertible Notes") for gross proceeds of $400 million. The Convertible Notes are senior, unsecured obligations with interest payable semi-annually in cash at a rate of 0.25% per annum in arrears on March 15 and September 15. The Convertible Notes will mature on March 15, 2026, unless earlier converted, redeemed, or repurchased. The initial conversion rate is 15.6539 shares per $1,000 principal amount of notes, which represents an initial conversion price of approximately $63.88 per share of the Company’s common stock and is subject to adjustment as described in the Offering Memorandum. At June 30, 2021, the balance of the Convertible Debt was $389.2 million, net of unamortized debt issuance costs of $10.8 million. Accrued interest at June 30, 2021 was $0.3 million.
In conjunction with the issuance of the Convertible Notes, we entered into capped call transactions to reduce the Company's exposure to additional cash payments above principal balances in the event of a cash conversion of the Convertible Notes. The Company may owe additional cash or shares to the holders of the Convertible Notes upon early conversion if our stock price exceeds $91.260 per share, which $4.3is subject to certain adjustments. Although the Company’s incremental exposure to the additional cash payment above the principal amount of the Convertible Notes is reduced by the capped calls, conversion of the Convertible Notes by the holders may cause dilution to the ownership interests of existing stockholders. See Note 14 "Convertible Senior Notes and Capped Call Transactions" in the notes to unaudited condensed consolidated financial statements included in this Quarterly Report for more information regarding terms and conditions of the Convertible Notes and the capped call transactions.
On April 30, 2021, and in conjunction with the SpotX Acquisition, we entered into a credit agreement (the "Credit Agreement") with Goldman Sachs Bank USA as administrative and collateral agent, and other lending parties thereto for a $360.0 million seven-year senior secured term loan facility ("Term Loan B Facility") and a $52.5 million senior secured revolving credit facility (the "Revolving Credit Facility"). As part of the Term Loan B Facility, the Company received $325 million in proceeds, net of discounts and fees, which were used to finance the SpotX Acquisition and related transactions and for general corporate purposes.
On June 28, 2021, we entered into an Incremental Assumption Agreement (the "Incremental Agreement") to the Credit Agreement. Pursuant to the terms of the Incremental Agreement, the Company’s existing revolving credit facility under the Credit Agreement was utilized forincreased by $12.5 million (the "Incremental Revolver") to $65.0 million total, and the letter of credit sublimit under the Credit Agreement was increased by $5.0 million. At June 30, 2021, amounts available under the Revolving Credit Facility were $60.1 million, net of letters of credit related to leases as of September 30, 2020. As of September 30, 2020,outstanding in the amount available for borrowing was $55.7 million (net of letters of letters of credit).
Pursuant to the Loan Agreement, we are required to comply with financial covenants, measured quarterly, with respect to a minimum liquidity ratio and maximum quarterly cash burn. We are required to maintain a minimum liquidity ratio of at least 1.25 on the last day of each quarter and not exceed, on an absolute basis, a maximum quarterly cash burn for specific periods, as defined in the Loan Agreement. The Liquidity Ratio is defined as Cash and Cash Equivalents, plus Accounts Receivable, less Accounts Payable - Seller, divided by all obligations due to SVB, including all debt balances, interest, service fees, and unused credit line fees, net of outstanding letters of credit as of the balance sheet date. Cash Burn is defined as Adjusted EBITDA less Capital Expenditures during the trailing periods as outlined in the Loan Agreement. The Loan Agreement defines Capital Expenditures as the current period unfinanced cash expenditures that are capitalized and amortized, including but not limited to property and equipment and capitalized labor costs as they relate to internal use software development costs. As of September 30, 2020, the Company was in compliance with its financial covenants. While we are currently in compliance with these covenants, this could change in the future depending on our operating results.
As of September 30, 2020, we had no amounts outstanding under our Loan Agreement (other than with respect to letters of credit). Future availability under the credit facility is dependent on several factors including the available borrowing base and compliance with future covenant requirements. See Note 13 of "Notes to Condensed Consolidated Financial Statements" for additional information regarding the Loan Agreement.$4.9 million.
We believe our existing cash and cash equivalents, investment balances, cash generated from operating activities, and available borrowings under our Loan AgreementRevolving Credit Facility will be sufficient to meet our working capital requirements for at least the next twelve months from the issuance of our financial statements. However, there are multiple factors that could impact our cash balances in the future. For example, we typically collect from buyers in advance of payments to sellers, and our collection and payment cycle can vary from period to period depending upon various circumstances, including seasonality. Some buyers have been demanding longer terms to pay us later, and some sellers have been demanding shorter terms to collect from us earlier. If we accept these terms, more of our cash will be required to fund our payment cycle and therefore not be available for other uses. In addition, in the event a buyer defaults on payment, we may still be required to pay sellers for the inventory purchased even if we are unable to collect from buyers. These challenges have been exacerbated by the COVID-19 pandemic and resulting economic impact, as many of our buyers are experiencing financial difficulties and liquidity constraints. In certain cases, buyers have been unable to timely make payments and we have agreed to revised payment schedules. To date, these actions have not had a material negative impact on our cash flow or liquidity. At September 30, 2020, two buyers accounted for 37% and 9%, respectively, of consolidated accounts receivable. The future capital requirements and the adequacy of available funds will depend on many factors, including the duration and severity of the COVID-19 pandemic and its impact on buyers and sellers and the factors and those set forth in Part II, Item 1A: "Risk Factors" of our Annual Report on Form 10-K for the year ended December 31, 2019, Part II, Item 1A: "Risk Factors" of our Quarterly Reports on Form 10-Q for the periods ended March 31, 2020 and June 30, 2020, and in Part II, Item 1A of this Form 10-Q.2020.
In the future, we may attempt to raise additional capital through the sale of equity securities or through equity-linked or debt financing arrangements. If we raise additional funds by issuing equity or equity-linked securities, the ownership of our existing stockholders will be diluted. If we raise additional financing by incurring indebtedness, we will be subject to increased fixed
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payment obligations and could also be subject to restrictive covenants, such as limitations on our ability to incur additional debt, and other operating restrictions that could adversely impact our ability to conduct our business. Any future indebtedness we incur may result in terms that could be unfavorable to equity investors. Due to the economic uncertainty caused by the COVID-19 pandemic, the debt and equity markets have become less predictable and obtaining financing on favorable terms and at favorable rates has become more difficult.
An inability to raise additional capital could adversely affect our ability to achieve our business objectives. In addition, if our operating performance during the next twelve months is below our expectations, our liquidity and ability to operate our business could be adversely affected.         
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    Cash Flows
The following table summarizes our cash flows for the periods presented:
Nine Months Ended
September 30, 2020September 30, 2019
(in thousands)
Cash flows (used in) provided by operating activities$(24,038)$9,808 
Cash flows provided by (used in) investing activities43,490 (4,105)
Cash flows used in financing activities(3,280)(841)
Effects of exchange rate changes on cash, cash equivalents and restricted cash41 (192)
Change in cash, cash equivalents and restricted cash$16,213 $4,670 
Six Months Ended
June 30, 2021June 30, 2020
(in thousands)
Cash flows provided by (used in) operating activities$27,411 $(21,496)
Cash flows (used in) provided by investing activities(640,091)46,457 
Cash flows provided by (used in) financing activities688,281 (4,842)
Effects of exchange rate changes on cash, cash equivalents and restricted cash(109)(265)
Change in cash, cash equivalents and restricted cash$75,492 $19,854 
    Operating Activities
Our cash flows from operating activities are primarily driven by revenues generated from advertising activity, offset by the cash costs of operations, and are significantly influenced by the timing of and fluctuations in receipts from buyers and related payments to sellers. Our future cash flows will be diminished if we cannot increase our revenue levels and manage costs appropriately. Cash flows from operating activities have been further affected by changes in our working capital, particularly changes in accounts receivable and accounts payable. The timing of cash receipts from buyers and payments to sellers can significantly impact our cash flows from operating activities for any period presented.
For the ninesix months ended SeptemberJune 30, 2020,2021, net cash provided by operating activities was $27.4 million compared to net cash used in operating activities was $24.0 million compared to net cash provided by operating activities of $9.8$21.5 million for the ninesix months ended SeptemberJune 30, 2019.2020. Our operating activities included our net lossesincome of $59.3$23.9 million and $27.0net loss of $48.8 million for the ninesix months ended SeptemberJune 30, 20202021 and 2019,2020, respectively, which were offset by non-cash adjustments of $55.6$19.5 million and $38.1$33.9 million, respectively. In the ninesix months ended September,June 30, 2020,2021, cash used inprovided by operating activities was increased by a net decrease in our working capital of $20.3$23.0 million. Net cash provided byused in operating activities for the ninesix months ended SeptemberJune 30, 20192020 was decreasedincreased by a net decreaseincrease in our working capital of $1.3$6.6 million. The net changes in working capital for both periods are primarily due to the timing of cash receipts from buyers and the timing of payments to sellers.
We believe that cash flows from operations will continue to be negatively impacted byfluctuate, but in general will increase over time as our ongoing net losses and working capital needs.business continues to grow.
 ��    Investing Activities
Our primary investing activities have consisted of investments in, and maturitiesacquisitions of available-for-sale securities,businesses, purchases of property and equipment, and capital expenditures to develop our internal use software in support of creating and enhancing our technology infrastructure.infrastructure, and investments in, and maturities of, available-for-sale securities. Purchases of property and equipment and investments in internal use software development may vary from period-to-period due to the timing of the expansion of our operations, changes to headcount, and the cycles of our internal use software development. As we execute on our strategy to be a high volume, low cost advertising exchange, we are developing solutions to manage the growth of our digital advertising inventory volume more efficiently. We anticipate investment in internal use software development to slightly increase compared to past years' investment levels as we continue to innovate new solutions on our platform. As the business continues to grow, we expect our investment in property and equipment to slightly increase compared to 2019.2020. Historically, a majority of our purchases in property and equipment have occurred in the latter half of the year in preparation for the peak volumes of the fourth quarter and early in the first quarter of the following year. We expect those trends to continue, with higher levels of property and equipment spend in the latter half of this year compared to the first half of the year. Investments in, and maturities of, available-for-sale securities and acquisitions of businesses vary from period-to-period.
During the ninesix months ended SeptemberJune 30, 20202021 and 2019,2020, our investing activities used net cash of $640.1 million and provided net cash of $43.5 million and net cash used of $4.1$46.5 million, respectively. During the ninesix months ended SeptemberJune 30, 20202021 and 2019,2020, we used cash for purchases of property and equipment of $4.2$10.9 million and $5.6$3.4 million, respectively, and used cash for investments in our internally developed software of $6.9$5.2 million and $6.0$4.7 million, respectively. The cash provided by investing activity forDuring the ninesix months ended SeptemberJune 30, 2021, we used net cash of $624.0 million to acquire SpotX. During the six months ended June 30, 2020, includedwe acquired $54.6 million cash in the Telaria Merger.
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We believe that cash and restricted cash acquiredflows used in our investing activities will continue to increase as part of the Merger with Telaria. For the nine months ended September 30, 2019, we had cash inflows from net maturitiesa result of investments associated with supporting our overall growth, primarily property and equipment, and internally developed software. Subsequent to June 30, 2021, we completed the acquisition of SpringServe, LLC, "SpringServe", pursuant to a definitive agreement entered into on July 1, 2021 for $31.0 million in available-for-sale securitiescash (net of $7.5 million.a prior $2 million investment and subject to adjustments).
    Financing Activities
Our financing activities consisted of our Convertible Notes offering, amounts borrowed against our Term Loan B Facility, and transactions related to the issuance of our common stock under our equity plans.
For the ninesix months ended SeptemberJune 30, 2021 and 2020, we received net cash of $688.3 million and 2019, we used net cash of $3.3 million and $0.8$4.8 million, respectively, for financing activities. Cash inflows from financing activities for the six months ended June 30, 2021 included an increase of $400.0 million in net proceeds from our Convertible Notes offering, $349.2 million in net proceeds from our Term Loan B Facility, cash proceeds from stock options exercised of $7.3 million and $1.2 million cash proceeds from issuance of common stock from the employee stock purchase plan. These increases for the six months ended June 30, 2021 were partially offset by a $39.0 million payment for capped call transactions entered into in connection with the Convertible Notes offering and debt issuance cost payments of $30.4 million. Cash outflows from financing activities for the ninesix months ended SeptemberJune 30, 2020 and 2019 included payments of $7.8 million and $1.8 million, respectively, for income tax deposits paid in respect of vesting of stock-based
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compensation awards that were reimbursed by the award recipients through surrender of shares. Cash provided by financing activities also included cash proceeds from stock options exercised of $3.9 million and $0.5 million for the nine months ended September 30, 2020 and 2019, respectively.     
Off-Balance Sheet Arrangements
We do not have any relationships with other entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities that have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. We did not have any other off-balance sheet arrangements at SeptemberJune 30, 20202021 other than the short-term operating leases and the indemnification agreements described below.
Contractual Obligations and Known Future Cash Requirements
OurAs of June 30, 2021, our principal commitments consist of obligations under our Convertible Notes, Term Loan B Facility, Revolving Credit Facility, leases for our various office facilities, and operating lease agreements including data centers and cloud managed services that expire at various times through 2030. At September 30, 2020, expected future commitments relating to operating leases associated with leases included in the lease liability and ROU asset on the condensed consolidated balance sheet were $53.1 million. See Note 12 of "Notes to Condensed Consolidated Financial Statements" for our lease commitment for each of the next five years and thereafter. In certain cases, the terms of the lease agreements provide for rental payments on a graduated basis.
During the three and six months ended SeptemberJune 30, 2020 and 2019,2021, we received rental income from subleases of $1.2totaling $1.1 million and $48.4 thousand,$2.4 million, respectively, and $2.5an $1.3 million and $0.2$1.3 million during the nine months ended September 30, 2020 and 2019, respectively. In addition,amount during the three and six months ended SeptemberJune 30, 2020, we entered intorespectively.
The following table summarizes our future lease obligations, payments of principal and interest under our debt agreements, sublease income, and other future payments due under non-cancelable agreements at June 30, 2021.
20212022202320242025ThereafterTotal
Lease liabilities associated with leases included Right of Use Asset as of June 30, 2021$9,441 $15,657 $11,997 $9,780 $4,042 $11,403 $62,320 
Obligations for leases not included in Lease liabilities as of June 30, 2021— 2,200 2,277 2,357 2,440 13,943 $23,217 
Convertible Notes— — — — — 400,000 $400,000 
Interest, Convertible Notes500 1,000 1,000 1,000 1,000 208 $4,708 
Term Loan B (1)
1,800 3,600 3,600 3,600 3,600 343,800 $360,000 
Interest, Term Loan B (2)
10,567 20,803 20,593 20,440 20,174 46,219 $138,796 
Operating sublease income(1,664)(3,328)(3,201)(3,042)(253)— $(11,488)
Other non-cancelable obligations4,468 4,840 1,474 87 — — $10,869 
Total$25,112 $44,772 $37,740 $34,222 $31,003 $815,573 $988,422 
(1) Includes only scheduled amortization of payments and excludes currently unknown prepayment amounts that will be required, per terms of the Credit Agreement, after the end of each fiscal year.
(2) Interest payments are based on an assumed rate of 5.75%, which was the rate used as of June 30, 2021 for the associated Credit Agreement.
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Obligations for leases not included in the lease liabilities as of June 30, 2021 include a commitments under an agreement for third-party cloud-managed services. As partan office lease in Los Angeles which has not commenced as of June 30, 2021.
Payments associated with our Convertible Notes are based on contractual terms and intended timing of repayments of long-term debt and associated interest and do not assume conversion prior to the agreement, we have a minimum commitment to pay $20.0 million overmaturity date.
Other non-cancelable obligations include agreements in the normal course of five years, with no annual minimum commitment.business that extend beyond a year.
There werewas no significant changesmaterial change to ourthe Company's unrecognized tax benefits in the ninethree months ended SeptemberJune 30, 20202021 and we do not expect to have any significantmaterial changes to unrecognized tax benefits through December 31, 2020.2021.
In the ordinary course of business, we enter into agreements with sellers, buyers, and other third parties pursuant to which we agree to indemnify buyers, sellers, vendors, lessors, business partners, lenders, stockholders, and other parties with respect to certain matters, including, but not limited to, losses resulting from claims of intellectual property infringement, damages to property or persons, business losses, or other liabilities. Generally, these indemnity and defense obligations relate to our own business operations, obligations, and acts or omissions. However, under some circumstances, we agree to indemnify and defend contract counterparties against losses resulting from their own business operations, obligations, and acts or omissions, or the business operations, obligations, and acts or omissions of third parties. These indemnity provisions generally survive termination or expiration of the agreements in which they appear. In addition, we have entered into indemnification agreements with our directors, executive officers and certain other officers that will require us, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors, officers, or employees. No demands for indemnification have been made as of June 30, 2021.

Critical Accounting Policies and Estimates
Our condensed consolidated financial statements are prepared in accordance with GAAP. The preparation of these condensed consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses, and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances. By their nature, estimates are subject to an inherent degree of uncertainty. Certain of our estimates and assumptions require increased judgment and carry a higher degree of variability and volatility that could result in material changes to our estimates in future periods. Our actual results could differ from these estimates.
We believe that the following assumptions and estimates have the greatest potential impact on our condensed consolidated financial statements: (i) the determination of revenue recognition as net versus gross in our revenue arrangements, (ii) the determination of the estimated useful lives of internal-use software development costs, (iii) the recoverability of intangible asset and goodwill, impairment analysis, (iv) assumptions used in the valuation models to determine the fair value of stock options and stock-based compensation expense, (v) the assumptions used in the valuation of acquired assets and liabilities in business combinations, and (vi) income taxes, including the realization of tax assets and estimates of tax liabilities. ThereBesides the adoption of new accounting pronouncements, as included within "Note 1—Organization and Summary of Significant Accounting Policies" to the condensed consolidated financial statements in this report, there have been no significant changes in our accounting policies or estimates from those disclosed in our audited consolidated financial statements and notes thereto for the year ended December 31, 20192020 included in our Annual Report on Form 10-K.
Our revenue recognition policy is further described below, which is consistent with the policy included in our Annual Report referenced above.
Revenue Recognition
We generate revenue from transactions where we provide a platform for the purchase and sale of digital advertising inventory. We also generate revenue from the fee we charge clients for use of our Demand Manager product, which generally is a percentage of the client's advertising spending on any advertising marketplace. Our platform dynamically connects sellers and
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buyers of advertising inventory in a digital marketplace. Our solution incorporates proprietary machine-learning algorithms, sophisticated data processing, high-volume storage, detailed analytics capabilities, and a distributed infrastructure. Digital advertising inventory is created when consumers access sellers’ content. Sellers provide digital advertising inventory to our platform in the form of advertising requests, or ad requests. When we receive ad requests from sellers, we send bid requests to buyers, which enable buyers to bid on sellers’ digital advertising inventory. Winning bids can create advertising, or paid impressions, for the seller to present to the consumer.
The total volume of spending between buyers and sellers on our platform is referred to as advertising spend. We keep a percentage of that advertising spend as a fee, and remit the remainder to the seller. The fee that we retain from the gross advertising spend on our platform is recognized as revenue. The fee earned on each transaction is based on the pre-existing agreement we have with the seller and the clearing price of the winning bid. We recognize revenue upon fulfillment of our performance obligation to a client, which occurs at the point in time an ad renders and is counted as a paid impression, subject to a contract existing with the client and a fixed or determinable transaction price. Performance obligations for all transactions are satisfied, and the corresponding revenue is recognized, at a distinct point in time; we have no arrangements with multiple performance obligations. We consider the following when determining if a contract exists (i) contract approval by all parties, (ii) identification of each party’s rights regarding the goods or services to be transferred, (iii) specified payment terms, (iv) commercial substance of the contract, and (v) collectability of substantially all of the consideration is probable.
The determination of whether revenue should be reported on a gross or net basis is based on an assessment of whether we are acting as the principal or an agent in the transaction. In determining whether we are acting as the principal or an agent, we followed the accounting guidance for principal-agent considerations. Making such determinations involves judgment and is based on an evaluation of the terms of each arrangement, none of which are considered presumptive or determinative.
For substantially all transactions on our platform, we have determined that we do not act as the principal in the purchase and sale of digital advertising inventory because we are not the primary obligor and do not set prices agreed upon within the auction marketplace, and therefore we report revenue on a net basis. However, for certain transactions related to revenue streams acquired in connection with the Merger with Telaria, we report revenue on a gross basis, based primarily on our determination that we act as the primary obligor in the delivery of advertising campaigns for buyers with respect to such transactions.

Recently Issued Accounting Pronouncements
For information regarding recent accounting pronouncements, refer to Note 1 "Organization and Summary of Significant Accounting Policies" to our condensed consolidated financial statements included in this Quarterly Report on Form 10-Q.

Item 3. Quantitative and Qualitative Disclosure About Market Risk
We have operations both in the United States and internationally, and we are exposed to market risks in the ordinary course of our business. These risks include primarily interest rate, foreign exchange, and inflation risks. The risks below may be further exacerbated by the effects of the COVID-19 pandemic on global macroeconomic and market conditions.
Interest Rate Fluctuation Risk
Our cash and cash equivalents consist of cash, and money market funds.funds, and commercial paper, with original maturities of three months or less. Our investments consist of repurchase agreements, U.S. government agency debt, and U.S. treasury debt. The primary objective of our investment activities is to preserve principal while maximizing income without significantly increasing risk. Because our cash, cash equivalents, and investments have a relatively short maturity, our portfolio’s fair value is relatively insensitive to interest rate changes. Our linechanges, however, interest income earned will vary as interest rates change.
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We do not have economic interest rate expense exposure on our Convertible Notes due to their fixed interest rate nature. The amount paid upon redemption is not based on changes in any index or changing market rates. It is fixed at variable interest rates. We had no amounts outstanding under our credit facility at September 30, 2020. 100% of the principal amount of the Convertible Notes plus unpaid interest.
We do not believe that an increase or decrease in interest rates of 100 basis points would have a material effect on our operating results or financial condition. In future periods, we will continue to evaluate our investment policy relative to our overall objectives. Because the Company has debt under the Credit Agreement which has a floating rate of interest which resets periodically, it is exposed to potential changes in the underlying base interest rate on that debt each time the base interest rate resets. However, the fair value of Term Loan B loans will generally not change as the underlying interest rates change. As of June 30, 2021, the company had no outstanding borrowings under the Revolving Credit Facility. Should the company borrow under the Revolving Credit Facility at any point in the future, any associated borrowings would, similar to loans under the Term Loan B Facility, have a floating underlying base rate of interest that would expose the Company to interest rate risk. Since the Convertible Notes bear a fixed rate coupon, the company is not exposed to interest rate risk on those notes, however, the Fair Value of those notes will change as market interest rates change. With regard to all debt currently outstanding, the company is potentially exposed to refinancing risk, should the Company seek to refinance or raise debt in the future, and the price of debt or terms on debt differ from terms present in the Company’s debt agreements.
Foreign Currency Exchange Risk
We have foreign currency risks related to our revenue and expenses denominated in currencies other than the U.S. Dollar, principally the British Pounds, EurosPound, Australian Dollar, Canadian Dollar, and Australian Dollars.Euro. The volatility of exchange rates depends on many factors that we cannot forecast with reliable accuracy. We have experienced and will continue to experience fluctuations in our net income (loss) as a result of transaction gains and losses related to translating certain cash balances, trade accounts receivable and payable balances and intercompany balances that are denominated in currencies other than the U.S. Dollar. The effect of an immediate 10% adverse change in foreign exchange rates on foreign-denominated accounts at SeptemberJune 30, 2020,2021, including intercompany balances, would result in a foreign currency loss of approximately $1.0$3.4 million. In the event our non-U.S. Dollar denominated sales and expenses increase, our operating results may be more greatly affected by fluctuations in the exchange rates of the currencies in which we do business. At this time we do not, but we may in the future, enter into derivatives or other financial instruments in an attempt to
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hedge our foreign currency exchange risk. It is difficult to predict the impact hedging activities would have on our results of operations.
Inflation Risk
We do not believe that inflation has had a material effect on our business, financial condition, or results of operations. If our costs were to become subject to significant inflationary pressures, we might not be able to fully offset such higher costs through price increases. Our inability or failure to do so could harm our business, financial condition, and results of operations.


Item 4. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) under the Exchange Act. Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives of ensuring that information we are required to disclose in the reports we file or submit under the Exchange Act is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosures, and is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms. There is no assurance that our disclosure controls and procedures will operate effectively under all circumstances. Based upon the evaluation described above, our Chief Executive Officer and Chief Financial Officer concluded that, as of SeptemberJune 30, 2020,2021, our disclosure controls and procedures were effective at the reasonable assurance level.
Changes in Internal Control over Financial Reporting
There have been no changes in our internal control over financial reporting that occurred during the three months ended SeptemberJune 30, 20202021 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting, except as noted below.
On April 1, 2020,During the quarter ended June 30, 2021, we completed the Merger with Telaria.SpotX Acquisition. See Note 7 of "Notes to Condensed Consolidated Financial Statements" for more information. We are currently integrating TelariaSpotX into our operations and internal control processes. As we complete this integration, we are analyzing, evaluating, and where necessary, making changes in control and procedures related to the TelariaSpotX business, which we expect to complete within one year after the date of acquisition. Pursuant to the SEC’s guidance that an assessment of a recently acquired business may be omitted from the scope of an assessment in the year of acquisition, the scope of our assessment of the effectiveness of our internal controls over financial reporting at December 31, 20202021 may exclude TelariaSpotX to the extent that they are not yet integrated into our internal controls environment.
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Inherent Limitations on Effectiveness of Controls     
Management recognizes that a control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud or error, if any, have been detected. These inherent limitations include the realities that judgments in decision making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

PART II. OTHER INFORMATION
Item 1. Legal Proceedings
We and our subsidiaries may from time to time be parties to legal or regulatory proceedings, lawsuits and other claims incident to our business activities and to our status as a public company. Such routine matters may include, among other things, assertions of contract breach or intellectual property infringement, claims for indemnity arising in the course of our business, regulatory investigations or enforcement proceedings, and claims by persons whose employment has been terminated. Such matters are subject to many uncertainties, and outcomes are not predictable with assurance. Consequently, we are unable to ascertain the
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ultimate aggregate amount of monetary liability, amounts which may be covered by insurance or recoverable from third parties, or the financial impact with respect to such matters as of SeptemberJune 30, 2020.2021. However, based on our knowledge as of SeptemberJune 30, 2020,2021, we believe that the final resolution of such matters pending at the time of this report, individually and in the aggregate, will not have a material adverse effect upon our condensed consolidated financial position, results of operations or cash flows.
Refer to Note 11—12—"Commitments and Contingencies" for additional information related to legal proceedings.

Item 1A. Risk Factors
Investing in our common stock involves a high degree of risk. We describe risks associated with our business below and in Part I, Item 1A: "Risk Factors" of our Annual Report on Form 10-K for the year ended December 31, 20192020 and in Part II, Item 1A "Risk Factors" of our Quarterly ReportsReport on Form 10-Q for the periodsperiod ended March 31, 2020 and June 30, 20202021 (the "Risk Factors"). Each of the risks described in our Risk Factors may be relevant to decisions regarding an investment in or ownership of our stock. The occurrence of any such risks could have a significant adverse effect on our reputation, business, financial condition, revenue, results of operations, growth, or ability to accomplish our strategic objectives, and could cause the trading price of our common stock to decline. You should carefully consider such risks and the other information contained in this report, including our condensed consolidated financial statements and related notes and Management's Discussion and Analysis of Financial Condition and Results of Operations, before making investment decisions related to our common stock.
The following risk factors supplement the Risk Factors contained in our Annual Report on Form 10-K for the year ended December 31, 20192020 and in our Quarterly ReportsReport on Form 10-Q for the periodsperiod ended March 31, 2020 and June 30, 2020.2021. The following disclosures do not address all risks that may be important to you as a Magnite stockholder.
In addition to the following risk factors,Except as set forth below, there are no additional material changes to the Risk Factors of which we are currently aware; but our Risk Factors cannot anticipate and fully address all possible risks of investing in our common stock, the risks of investing in our common stock may change over time, and additional risks and uncertainties that we are not aware of, or that we do not consider to be material, may emerge. Accordingly, you are advised to consider additional sources of information and exercise your own judgment in addition to the information we provide.

The recent COVID-19 pandemic and spread of COVID-19 has impacted and may have material adverse effects on our business, financial position, results of operations and/or cash flows.

Our business has been impacted and may be materially adversely impacted by the effects of the COVID-19 pandemic. In addition to the United States, we have personnel and operations in England, Canada, France, Australia, New Zealand, Germany, Italy, Japan, Singapore, and Brazil, and each of these countries has been affected by the outbreak and taken measures to try to contain it. These measures have impacted and may further impact our workforce and operations, and the operations of our sellers and buyers.
The COVID-19 pandemic has in the short-run and may over the longer term adversely affect the economies and financial markets of many countries. Adverse economic conditions and general uncertainty about economic recovery or growth, particularly in North America and Europe, where we conduct most of our business, has caused advertisers to significantly reduce their advertising budgets. Our business depends on the overall demand for advertising and on the economic health of our current and prospective sellers and buyers. As a result of advertisers significantly reducing their overall advertising spending, our revenue and results of operations have been directly affected. In addition, because people around the world are spending more time at home and in front of internet-connected devices, the amount of ad requests that we process has spiked, and our infrastructureWe may not be capableable to achieve anticipated benefits of processing the increased volumeSpringServe Acquisition.
The success of ad requests at cost-efficient levels.
There can be no assurance that any decrease in sales resulting from the COVID-19 pandemic and responses of governments, individuals, and businesses will be offset by increased sales in subsequent periods. The degree to which the COVID-19 pandemic and responses thereto impacts our resultsSpringServe Acquisition will depend, in part, on future developments, which are highly uncertain and cannot be predicted, including, but not limitedour ability to the duration and spread of the outbreak, its severity, including any resurgence, the actions to contain the virus or treat its impact, and how quickly and to what extent normal economic and operating conditions can resume. Although the full magnitude of the impact of the COVID-19 pandemic onsuccessfully integrate SpringServe with our business and operations remains uncertain,realize the spreadanticipated benefits, including innovation and technological opportunities in a manner that does not materially disrupt existing customer, supplier and employee relations and does not result in decreased revenues due to losses of, COVID-19 and the imposition of related public health measures and travel and business restrictions has and is expected to continue to adversely impact our forecasted business, financial condition, operating results and cash flows.
In addition, additional or unforeseen effects from the COVID-19 pandemic and the resulting economic distress could implicate or amplify many of the other risks discussed herein anddecreases in Part II, Item 1A: “Risk Factors”use of our Annual Report on Form 10-K forsolutions by, buyers and sellers of advertising inventory. The integration with our business presents specific challenges due to the year ended December 31, 2019fact that SpringServe operates an ad-server product, which we have not historically offered. Operating this business may require us to abide by different business rules with respect to data privacy and in Part II, Item 1A: "Risk Factors" of our Quarterly Reports on Form 10-Q for the periods ended March 31, 2020 and June 30, 2020.segmentation.
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We rely on technological intermediaries such as DSPs to purchase advertising on behalfSales of advertisers. Such buyers have or may develop high-risk credit profiles or pay slowly, which may result in credit risk to us or require additional working capital to fund our accounts payable. These risks are heightened as a result of the COVID-19 pandemic and resulting economic downturn.

Generally, we invoice and collect from buyers the full purchase price for impressions they have purchased, retain our fees, and remit the balance to sellers. However, in some cases, we are required or may choose to pay sellers for impressions delivered before we have collected, or even if we are unable to collect from the buyer of those impressions. In the past, certain buyers have sought to slow their payments to us or been forced into filing for bankruptcy protection, resulting in bad debt. These challenges have been exacerbatedcommon stock by the COVID-19 pandemic and resulting economic impact, as manyformer owner of our buyers are experiencing financial difficulties and liquidity constraints. In certain cases, buyers have been unable to timely make payments and we have agreed to revised payment schedules. To date, these actions have not had a material negative impact on our cash flow or liquidity. However, prolonged economic downturn may lead additional buyers to slow or default on payments or in some cases seek bankruptcy protection.
There can be no assurances that we will not experience bad debt in the future, and write-offs for bad debt could have a materially negative effect on our results of operations for the periods in which the write-offs occur. If our cash collections are significantly diminished as a result of these dynamics, our revenue and/or cash flow could be adversely affected and we may need to use working capital to fund our accounts payable pending collection from the buyers. This may result in additional costs and cause us to forgo or defer other more productive uses of that working capital.

If CTV advertising spend grows more slowly than we expect our operating results and growth prospects could be harmed.
The growth of our platform is dependent, in part, on the continued growth in CTV advertising spend. Growth in the CTV advertising market is dependent on a number of factors, including the pace of cord-cutting (the replacement of tradition cable or broadcast TV for CTV and OTT applications), the continued proliferation of digital content and CTV providers, the adoption of ad-supported models by CTV publishers in lieu of, or in addition to, subscription models, and an acceleration in the shift of ad dollars from traditional linear TV to CTV to keep pace with changing viewership habits. If the market for ad-supported CTV develops more slowly than we expect or fails to develop as a result of these or other factors, our operating results and growth prospects could be harmed.

If CTV publishers fail to adopt programmatic advertising solutions, or adopt such solutions more slowly that we expect, our operating and growth prospects could be harmed.

As online video advertising has continued to scale and evolve, the amount of online video advertising being bought and sold programmatically has increased dramatically. Despite the opportunities created by programmatic advertising, CTV publishers have been slower to adopt programmatic solutions compared to desktop and mobile video publishers. Many CTV publishers have backgrounds in cable or broadcast television and have limited experience with digital advertising, and in particular programmatic advertising. For these publishers, it is extremely important to protect the quality of the viewer experience to maintain brand goodwill and ensure that online advertising efforts do not create sales channel conflicts or otherwise detract from their direct sales force. In this regard, programmatic advertising presents a number of potential challenges, including the ability to ensure that ads are brand safe, comply with business rules around competitive separation, are not overly repetitive, are played at the appropriate volume and do not cause delays in load-time of content. Our platform was designed to address these challenges and we have invested significant time and resources cultivating relationships with CTV publishers to establish best practices and evangelize the benefits of programmatic CTV.
While we believe that programmatic advertising will continue to grow as a percentage of overall CTV advertising, there can be no assurances that CTV publishers will adopt programmatic solutions or the speed at which they may adopt such solutions. Any such failure or delay in adoption could negatively impact our finance results and growth prospects.

We may not be able to maintain or increase access to the CTV advertising inventory monetized through our platform on terms acceptable to us.

Our success requires us to maintain and expand our access to premium video advertising inventory. We do not own or control the video ad inventory upon which our business depends and do not own or create content. Publishers are generally not required to offer a specified level of inventory on our platform, and we cannot be assured that any publisher will continue to make their ad inventory available on our platform. Publishers may seek to change the terms on which they offer inventory on our platform, including with respect to pricing, or may elect to make advertising inventory available to our competitors who offer more
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favorable economic terms. Furthermore, publishers may enter into exclusive relationships with our competitors, which preclude us from offering their inventory.
These risks are particularly pronounced with CTV publishers. CTV inventory is highly sought after, and unlike desktop or mobile advertising, which may come from disparate sources, CTV inventory tends to be concentrated on a smaller number of larger publishers that enjoy significant negotiating leverage. This dynamic has been exacerbated by consolidation in the industry, as a number of digital-first CTV publishers have been acquired by larger established television and media brands. In some instances, consolidation may result in the loss of business with an existing client. For example, if an acquiror has a preferred relationship with one of our competitors or has a proprietary solution. As a result of this concentration, the loss of a CTV client may result in a significant decrease in the amount of CTV inventory available through our platform. Any decrease in our ability to access CTV inventory could negatively impact our results, as we view CTV revenue as a key differentiator and driver for our growth.

The purchase price allocation for any acquisition we complete, including our merger with Telaria, is generally not finalized until one year after the closing of the acquisition, and any final adjustment to the valuation could have a material change on what is reported as the fair value assigned to the assets and liabilities.

The final purchase price allocation for any acquisition we complete, including our merger with Telaria that was completed on April 1, 2020, depends upon the finalization of asset and liability valuations, among other things. The valuation studies necessary to estimate the fair values of acquired assets and assumed liabilities and the related allocation of purchase price generally are not finalized until one year after the closing of the acquisition. Initially, we allocate the total estimated purchase price to the acquired assets and assumed liabilities based on preliminary estimates of their fair values. The final determination of these fair values is subsequently determined based upon the actual net tangible and intangible assets that existed on the closing date of the acquisition. Any final adjustment could change the fair values assigned to the assets and liabilities, resulting in a change to our consolidated financial statements, including a change to goodwill. Such change could be material.

Recent rulings from the Court of Justice of the European Union invalidated the EU-U.S. Privacy Shield as a lawful means for transferring personal data from the European Union to the United States; this introduces increased uncertainty and may require us to change our EEA and UK data practices and/or rely on an alternative legally sufficient compliance measure.

The GDPR generally prohibits the transfer of personal data of EEA and UK subjects outside of the European Union and the UK, unless a lawful data transfer solution has been implemented. On July 16, 2020, in a case known as Schrems II, the Court of Justice of the European Union ("CJEU") ruled on the validity of two of the primary data transfer solutions. The first method, EU-U.S. Privacy Shield operated by the U.S. Department of Commerce, was declared invalid as a legal mechanism to transfer data from the EEA and UK to the U.S. As a result, despite the fact that we have certified our compliance to the EU-U.S. Privacy Shield, our customers may no longer rely on this mechanism as a lawful means to transfer EEA and UK data to us in the U.S. For the time being, the Department of Commerce continues to operate the EU-U.S. Privacy Shield however and, if we fail to comply with the Privacy Shield requirements, we risk investigation and sanction by U.S. regulatory authorities, including the Federal Trade Commission. Such investigation could cost us significant time and resources, and could potentially result in fines, criminal prosecution, or other penalties.
The second mechanism, Standard Contractual Clauses ("SCCs"), an alternative transfer measure that we also offer to our EEA customers for extra-EEA data transfers, was upheld as a valid legal mechanism for transnational data transfer. However, the ruling requires that EEA and UK organizations seeking to rely on the SCCs to export data out of the EEA and UK to ensure the data is protected to a standard that is "essentially equivalent" to that in the European Union including, where necessary, by taking "supplementary measures" to protect the data. It remains unclear what "supplementary measures" must be taken to allow the lawful transfer of personal data to the United States, and it is possible that EEA data protection authorities may determine that there are no supplementary measures that can legitimize data transfers from the EEA and the UK to the U.S. For the time being, we will rely on SCCs for transfers of EEA and UK personal data to the U.S. and explore what "supplementary measures" can be implemented to protect such personal data that is transferred to us in the United States.
We may also need to restructure our data export practices as a result of Brexit. At the end of 2020, European Union law will cease to apply to the United Kingdom ("UK"). This means that data may not be able to flow freely between the EEA and the UK and our UK subsidiaries may have to enter into the SCCs, and implement "supplementary measures" both with customers and other group entities, in order to ensure the continuing flow of data to and from the UK subsidiary. We would likely need to restructure our transfers of EEA data via another EEA subsidiary and have such entity enter into the SCCs with other group entities and implement "supplementary measures" to ensure the continuing flow of data from the EEA to the United States. In the event that use of the SCCs is subsequently invalidated as a solution for data transfers to the United States, EEA and UK clients may be more inclined to work with businesses that do not rely on such compliance mechanisms to ensure legal and regulatory compliance, such as EEA-based companies or other competitors that do not need to transfer personal data to the United States in order to avoid the above-identified risks and legal issues.
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Additionally, on September 8, 2020, the Swiss Federal Data Protection and Information Commissioner declared the Swiss-U.S. Privacy Shield invalid as a legal mechanism to transfer data from Switzerland to the U.S., applying a similar rationale to that of the CJEU in Schrems II. As with the EU-U.S. Privacy Shield, the U.S. Department of Commerce continues to operate the Swiss-U.S. Privacy Shield and, if we fail to comply with the Privacy Shield requirements, we risk investigation and sanction by U.S. regulatory authorities, including the Federal Trade Commission. However, the invalidation of the Swiss-U.S. Privacy Shield creates legal uncertainty and may impact the ability for Swiss customers to transfer data to us in the U.S. As a result, we may need to implement additional legal solutions, or consider restructuring our data transfers, to enable the continuing flow of data from these customers.

Legislation and regulation of digital businesses, including privacy and data protection regimes, could create unexpected additional costs, subject us to enforcement actions for compliance failures, or cause us to change our technology solution or business model, whichSpotX may have an adverse effect on the demandprice of our common stock.
As part of the consideration for our solution.

Many local, state, federal, and international laws and regulations applythe SpotX Acquisition, we issued to the collection, use, retention, protection, disclosure, transfer, and other processingseller of data collected from and about consumers and devices, andSpotX 12,374,315 shares of our common stock. In accordance with the regulatory framework for privacy issues is evolving worldwide. Various U.S. and foreign governments, consumer agencies, self-regulatory bodies, and public advocacy groups have called for or implemented new regulation directedterms of a registration rights agreement entered into at the digital advertising industryclosing of the SpotX Acquisition, the holder of such shares has elected to require the Company to file a registration statement in particular, and we expectorder to see an increase in legislation and regulation related toregister such shares for resale by such holder. Sales by the collection and useformer owner of data to target advertisements and communicate with consumers—including the useSpotX of mobile device and cross-device data, geo-location data, Internet user data and unique device identifiers, such as IP address or mobile advertising identifiers—and the collectionits shares of data from apps and websites that are directed to children. Such legislation or regulation could affect the costs of doing business online and may adversely affect the demand forour common stock, or the effectiveness and valuepossibility of such sales, pursuant to an underwritten offering or otherwise, may have an adverse effect on the per share price of our solution. Some of our competitors may have more access to lobbyists or governmental officials and may use such access to effect statutory or regulatory changes in a manner that commercially harms us while favoring their solutions.
Various federal privacy bills have been introduced in the U.S. Congress recently and a number of states, including California, have passed or are considering privacy bills. These regulations may place significant restrictions on the collection and use of certain types of data used for behavioral advertising. The FTC has issued guidance on how companies should apply privacy principles to tracking and delivering targeted advertisements to consumers across multiple devices. The FTC has also adopted revisions to the Children's Online Privacy Protection Act that expand liability for the collection of information (including certain device information such as persistent identifiers) by operators of websites and other online services that are directed to children or that otherwise use (for certain purposes) information collected from or about children.
Recently, California passed two privacy laws broadly regulating business’ processing of personal information, the California Consumer Privacy Act of 2018 ("CCPA") and the California Privacy Rights Act ("CPRA"). The CCPA, which went into effect on January 1, 2020, is the most comprehensive data privacy regulation to date in the United States, and could be the precursor to other similar legislation in other states or at the federal level. The CCPA expands the definition of personal information, in a way that captures the types of data that we collect, such as device identifiers and IP addresses. Under the CCPA, businesses are required to grant expansive access, deletion and portability rights to California residents, similar to those provided under the GDPR. In addition, the CCPA gives California residents the right to opt-out of the sale of their personal information; this opt-out right may impact the ability of ad tech companies to provide services to their customers. The law also imposes burdensome storage and compliance obligations on publishers and ad tech companies. Interpretation of the requirements remains unclear due to ambiguities in the regulations and a lack of enforcement actions to date. The Attorney General also recently issued additional proposed modifications to the regulations implementing the CCPA.
The recently-passed CPRA will take effect in January 2023 and will impose additional notice and opt out obligations on the digital advertising space, including an obligation to provide an opt-out for behavioral advertising. It will also give the Attorney General broad rulemaking authority to issue regulations that could have additional impacts on our business. The CPRA, like the CCPA, will cause us to incur additional compliance costs and may impose additional restrictions on us and on our industry partners.
The CCPA and CPRA may precipitate additional privacy regulation by federal, state and local governments, which may increase our compliance costs and strain our technical capabilities, and which may conflict with each other. If we are unable to comply with the CCPA, CPRA, or other related legislation in the future, we may be subject to regulatory or private investigations, and if we are unable to use information for behavioral advertising as we have in the past, our business could be materially affected.
In the European Union, the General Data Protection Regulation, Regulation (EU) 2016/679, has now been in effect for more than two years. A key feature of the GDPR is that it treats much of the end-user information that is critical to programmatic digital advertising as "personal data" and therefore subject to significant conditions and restrictions on its collection and use. Without this end-user information, the value of programmatic advertising inventory diminishes, resulting in lower demand and prices, and potentially less ad spend and revenue for us and other industry participants. The GDPR also sets out higher potential liabilities for certain data protection violations and creates a greater compliance burden for us in the course of delivering our
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solution in Europe (as outlined further below). The regulatory climate in Europe, in particular, has grown increasingly unfavorable for advertising technology-based business. Regulators have expressed antipathy towards common technologies deployed in digital advertising and we anticipate increased regulatory scrutiny on the digital advertising industry as a whole.
Further, many governments are restricting the transmission or storage of information about individuals beyond their national borders. Such restrictions could, depending upon their scope, limit our ability to utilize technology infrastructure consolidation, redundancy, and load-balancing techniques, resulting in increased infrastructure costs, decreased operational efficiencies and performance, and increased risk of system failure.
These laws and regulations are continually evolving, not always clear, and not always consistent across the jurisdictions in which we do business. Any failure to protect, and comply with applicable laws and regulations or industry standards applicable to, personal data or other data relating to consumers could result in enforcement action against us, including fines, imprisonment of our officers, and public censure, claims for damages by consumers and other affected individuals, damage to our reputation, and loss of goodwill. This is particularly true given that the FTC, Attorneys General of various U.S. States and various international regulators (including numerous data protection authorities in the European Union), have specifically cited as enforcement priorities certain practices that relate to digital advertising. Even the perception of concerns relating to our collection, use, disclosure, processing, and retention of data, including our security measures applicable to the data we collect, whether or not valid, may harm our reputation (and the reputation of the digital advertising ecosystem) and inhibit adoption of our solution by current and future buyers and sellers. We are aware of ongoing lawsuits filed against, or regulatory investigations into, companies in the digital advertising industry concerning various alleged violations of consumer protection, data protection, and computer crime laws, asserting various privacy-related theories. Any such proceedings brought against us could hurt our reputation, force us to spend significant amounts in defense of these proceedings, distract our management, increase our costs of doing business, adversely affect the demand for our services or the digital advertising industry at large, and ultimately result in the imposition of monetary liability or restrictions on our ability to conduct our business. We are sometimes contractually liable to indemnify and hold harmless buyers or sellers from the costs or consequences of litigation or regulatory investigations resulting from using our services or from the disclosure of confidential information, which could damage our reputation among our current and potential sellers or buyers, require significant expenditures of capital and other resources and cause us to lose business and revenue.

We are subject to regulation with respect to political advertising, which lacks clarity and uniformity.

We are subject to regulation with respect to political advertising activities, which are governed by various federal and state laws in the U.S., and national and provincial laws worldwide. Online political advertising laws are rapidly evolving and in certain jurisdictions we have compliance requirements with respect to political ads delivered on our platform. In some jurisdictions we may determine not to serve political advertisements due to uncertainty around these requirements and potential burdens of compliance. In addition, our publishers may impose restrictions on receiving political advertising. The lack of uniformity and increasing compliance requirements around political advertising may adversely impact the amount of political advertising spent through our platform, increase our operating and compliance costs, and subject us to potential liability from regulatory agencies.    stock.


Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
(a) Recent Sales of Unregistered Securities
    None.None (except as previously disclosed).
(b) Use of Proceeds
    Not Applicable.
(c) Purchases of Equity Securities by the Company and Affiliated Purchasers
    We currently have no publicly announced repurchase plan or program.
    Upon vesting of most restricted stock units or stock awards, we are required to deposit statutory employee withholding taxes on behalf of the holders of the vested awards. As reimbursement for these tax deposits, we have the option to withhold from shares otherwise issuable upon vesting a portion of those shares with a fair market value equal to the amount of the deposits we paid. Withholding of shares in this manner is accounted for as a repurchase of common stock.

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Item 6. Exhibits
NumberDescription
2.1
10.1
21.110.2
10.3
31.1*
31.2*
32*(1)
101.ins *Instance Document- the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document
101.sch *XBRL Taxonomy Schema Linkbase Document
101.cal *XBRL Taxonomy Calculation Linkbase Document
101.def *XBRL Taxonomy Definition Linkbase Document
101.lab *XBRL Taxonomy Label Linkbase Document
101.pre *XBRL Taxonomy Presentation Linkbase Document
104Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)
 
*    Filed herewith
(1)    The information in this exhibit is furnished and deemed not filed with the Securities and Exchange Commission for purposes of section 18 of the Exchange Act of 1934, as amended (the "Exchange Act"), and is not to be incorporated by reference into any filing of Magnite, Inc. under the Securities Act of 1933, as amended (the "Securities Act"), or the Exchange Act, whether made before or after the date hereof, regardless of any general incorporation language in such filing.


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SIGNATURES
 
    Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
MAGNITE, INC. (Registrant)
/s/  David Day
David Day
Chief Financial Officer
(Principal Financial Officer and Duly Authorized Officer)
Date November 9, 2020August 5, 2021