Table of Contents
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 Form 10-Q
 
    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2020March 31, 2021
OR
    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from         to      
 
Commission File Number: 001-36666 
Wayfair Inc.
(Exact name of registrant as specified in its charter) 
Delaware 36-4791999
(State or other jurisdiction of
incorporation or organization)
 (I.R.S. Employer
Identification Number)
4 Copley PlaceBostonMA02116
(Address of principal executive offices) (Zip Code)
(617) 532-6100
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading symbol(s)Name of each exchange on which registered
Class A Common Stock, $0.001 par value per share WThe New York Stock Exchange
    Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes    No 
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).    Yes     No 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act. 
Large Accelerated FilerAccelerated filer 
Non-accelerated filerSmaller reporting company
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes  No 
Class Outstanding at October 27, 2020April 29, 2021
Class A Common Stock, $0.001 par value per share  72,811,80677,635,388
Class B Common Stock, $0.001 par value per share 26,636,23426,563,909


Table of Contents
WAYFAIR INC.
INDEX TO QUARTERLY REPORT ON FORM 10-Q
For the Quarterly Period Ended September 30, 2020March 31, 2021
  Page
  
 
  
 
   
 
  
 

  
 
  
 

  
 
  
  
  
  
 
  
  
  
 
1

Table of Contents
PART I
 
FINANCIAL INFORMATION


SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"),Item 1. Unaudited Consolidated and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). All statements other than statements of historical fact contained in this Quarterly Report on Form 10-Q, including statements regarding our investment plans and anticipated returns on those investments, our future customer growth, our future results of operations and financial position, available liquidity and access to financing sources, our business strategy, plans and objectives of management for future operations, consumer activity and behaviors, developments in our technology and systems and anticipated results of those developments and the impact of the novel coronavirus (COVID-19) pandemic and our response to it, are forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions.
Forward-looking statements are based on current expectations of future events. We cannot guarantee that any forward-looking statement will be accurate, although we believe that we have been reasonable in our expectations and assumptions. Investors should realize that if underlying assumptions prove inaccurate or that known or unknown risks or uncertainties materialize, actual results could vary materially from the Company’s expectations and projections. Investors are therefore cautioned not to place undue reliance on any forward-looking statements. These forward-looking statements speak only as of the date of this Quarterly Report on Form 10-Q and, except as required by applicable law, we undertake no obligation to publicly update or revise any forward-looking statements contained herein, whether as a result of any new information, future events or otherwise.
Factors that could cause or contribute to differences in our future results include, without limitation, the following:
our ability to acquire new customers and sustain and/or manage our growth;
our ability to increase our net revenue per active customer;
our ability to build and maintain strong brands;
our ability to manage our global growth and expansion;
our ability to compete successfully;
the rate of growth of the Internet and e-commerce;
economic factors, such as interest rates, the housing market, currency exchange fluctuations and changes in customer spending;
disruptions or inefficiencies in our supply chain or logistics network, including any impact of the COVID-19 outbreak on our suppliers and third party carriers and delivery agents;
potential impacts of the COVID-19 outbreak on our business, financial condition, and results of operations;
world events (such as the 2020 U.S. presidential election), natural disasters, public health emergencies (such as the COVID-19 outbreak), civil disturbances, and terrorist attacks; and
developments in, and the outcome of, legal and regulatory proceedings and investigations to which we are a party or are subject, and the liabilities, obligations and expenses, if any, that we may incur in connection therewith.
A further list and description of risks, uncertainties and other factors that could cause or contribute to differences in our future results include the cautionary statements herein and in our other filings with the Securities and Exchange Commission, including those set forth under Part II, Item 1A, Risk Factors of this Quarterly Report on Form 10-Q and under Part I, Item 1A, Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2019. We qualify all of our forward-looking statements by these cautionary statements.Condensed Financial Statements

2

Table of Contents
WAYFAIR INC.
CONSOLIDATED AND CONDENSED BALANCE SHEETS
(Unaudited)
September 30,
2020
December 31,
2019
March 31,
2021
December 31,
2020
(in thousands, except share and per share data)(in thousands, except share and per share data)
Assets:Assets:  Assets:  
Current assetsCurrent assets  Current assets  
Cash and cash equivalentsCash and cash equivalents$2,442,939 $582,753 Cash and cash equivalents$2,086,484 $2,129,440 
Short-term investmentsShort-term investments113,985 404,252 Short-term investments608,524 461,698 
Accounts receivable, net of allowance for credit losses of $26,884 and $22,774 at September 30, 2020 and December 31, 2019, respectively
109,652 99,720 
Accounts receivable, netAccounts receivable, net107,043 110,299 
InventoriesInventories54,241 61,692 Inventories59,613 52,152 
Prepaid expenses and other current assetsPrepaid expenses and other current assets322,649 228,721 Prepaid expenses and other current assets355,211 292,213 
Total current assetsTotal current assets3,043,466 1,377,138 Total current assets3,216,875 3,045,802 
Operating lease right-of-use assetsOperating lease right-of-use assets802,369 763,400 Operating lease right-of-use assets858,297 808,375 
Property and equipment, netProperty and equipment, net682,057 624,544 Property and equipment, net665,177 684,306 
Goodwill and intangible assets, net17,605 18,809 
Long-term investments155,690 
Other noncurrent assets12,943 13,467 
Other non-current assetsOther non-current assets34,584 31,446 
Total assetsTotal assets$4,558,440 $2,953,048 Total assets$4,774,933 $4,569,929 
Liabilities and Stockholders' Deficit:Liabilities and Stockholders' Deficit:Liabilities and Stockholders' Deficit:
Current liabilitiesCurrent liabilitiesCurrent liabilities
Accounts payableAccounts payable$1,236,895 $908,097 Accounts payable$1,174,208 $1,156,624 
Accrued expenses328,694 298,918 
Unearned revenue318,175 167,641 
Other current liabilitiesOther current liabilities333,589 236,863 Other current liabilities1,045,814 1,008,970 
Total current liabilitiesTotal current liabilities2,217,353 1,611,519 Total current liabilities2,220,022 2,165,594 
Long-term debtLong-term debt2,862,135 1,456,195 Long-term debt3,060,091 2,659,243 
Operating lease liabilitiesOperating lease liabilities867,711 822,602 Operating lease liabilities920,936 869,958 
Other liabilities70,827 6,940 
Other non-current liabilitiesOther non-current liabilities43,593 67,031 
Total liabilitiesTotal liabilities6,018,026 3,897,256 Total liabilities6,244,642 5,761,826 
Commitments and contingencies (Note 8)
Commitments and contingencies (Note 5)Commitments and contingencies (Note 5)00
Stockholders’ deficit:Stockholders’ deficit: Stockholders’ deficit: 
Undesignated preferred stock, $0.001 par value per share: 10,000,000 shares authorized and NaN issued at September 30, 2020 and December 31, 2019
Class A common stock, par value $0.001 per share: 500,000,000 shares authorized, 68,959,957 and 66,642,611 shares issued and outstanding at September 30, 2020 and December 31, 2019, respectively69 67 
Class B common stock, par value $0.001 per share: 164,000,000 shares authorized, 26,636,721 and 26,957,815 shares issued and outstanding at September 30, 2020 and December 31, 2019, respectively27 27 
Convertible preferred stock, $0.001 par value per share: 10,000,000 shares authorized and NaN issued at March 31, 2021 and December 31, 2020Convertible preferred stock, $0.001 par value per share: 10,000,000 shares authorized and NaN issued at March 31, 2021 and December 31, 2020
Class A common stock, par value $0.001 per share: 500,000,000 shares authorized, 77,196,363 and 72,980,490 shares issued and outstanding at March 31, 2021 and December 31, 2020.Class A common stock, par value $0.001 per share: 500,000,000 shares authorized, 77,196,363 and 72,980,490 shares issued and outstanding at March 31, 2021 and December 31, 2020.77 73 
Class B common stock, par value $0.001 per share: 164,000,000 shares authorized, 26,563,909 and 26,564,234 shares issued and outstanding at March 31, 2021 and December 31, 2020.Class B common stock, par value $0.001 per share: 164,000,000 shares authorized, 26,563,909 and 26,564,234 shares issued and outstanding at March 31, 2021 and December 31, 2020.27 27 
Additional paid-in capitalAdditional paid-in capital452,111 1,122,548 Additional paid-in capital331,513 698,482 
Accumulated deficitAccumulated deficit(1,909,768)(2,065,423)Accumulated deficit(1,799,437)(1,885,950)
Accumulated other comprehensive lossAccumulated other comprehensive loss(2,025)(1,427)Accumulated other comprehensive loss(1,889)(4,529)
Total stockholders’ deficitTotal stockholders’ deficit(1,459,586)(944,208)Total stockholders’ deficit(1,469,709)(1,191,897)
Total liabilities and stockholders’ deficitTotal liabilities and stockholders’ deficit$4,558,440 $2,953,048 Total liabilities and stockholders’ deficit$4,774,933 $4,569,929 
The accompanyingSee notes are an integral part of these Unaudited Consolidatedto unaudited consolidated and Condensed Financial Statements.condensed financial statements.
32

Table of Contents
WAYFAIR INC.
CONSOLIDATED AND CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)
 
Three months ended September 30,Nine months ended September 30, Three months ended March 31,
2020201920202019 20212020
(in thousands, except per share data)(in thousands, except per share data)
Net revenueNet revenue$3,839,570 $2,305,487 $10,474,305 $6,593,567 Net revenue$3,477,518 $2,330,063 
Cost of goods soldCost of goods sold2,692,142 1,765,566 7,426,724 5,023,590 Cost of goods sold2,474,491 1,750,940 
Gross profitGross profit1,147,428 539,921 3,047,581 1,569,977 Gross profit1,003,027 579,123 
Operating expenses:Operating expenses:    Operating expenses:  
Customer service and merchant feesCustomer service and merchant fees139,589 91,255 372,825 256,230 Customer service and merchant fees147,241 89,463 
AdvertisingAdvertising344,025 281,846 1,037,562 784,981 Advertising365,863 275,760 
Selling, operations, technology, general and administrativeSelling, operations, technology, general and administrative441,960 426,529 1,377,410 1,153,286 Selling, operations, technology, general and administrative451,369 475,968 
Customer service center impairment and other chargesCustomer service center impairment and other charges12,212 
Total operating expensesTotal operating expenses925,574 799,630 2,787,797 2,194,497 Total operating expenses976,685 841,191 
Income (loss) from operationsIncome (loss) from operations221,854 (259,709)259,784 (624,520)Income (loss) from operations26,342 (262,068)
Interest (expense), netInterest (expense), net(36,315)(14,432)(87,472)(33,922)Interest (expense), net(6,812)(22,218)
Other (expense) income, net(13,584)2,182 (10,720)5,582 
Other (expense), netOther (expense), net(3,298)(246)
Income (loss) before income taxesIncome (loss) before income taxes171,955 (271,959)161,592 (652,860)Income (loss) before income taxes16,232 (284,532)
(Benefit) provision for income taxes, net(Benefit) provision for income taxes, net(1,211)76 414 1,502 (Benefit) provision for income taxes, net(2,002)1,333 
Net income (loss)Net income (loss)$173,166 $(272,035)$161,178 $(654,362)Net income (loss)$18,234 $(285,865)
Basic earnings (loss) per share$1.82 $(2.94)$1.70 $(7.13)
Diluted earnings (loss) per share$1.67 $(2.94)$1.64 $(7.13)
Earnings (loss) per share:Earnings (loss) per share:
BasicBasic$0.18 $(3.04)
DilutedDiluted$0.16 $(3.04)
Weighted-average number of shares of common stock outstanding used in computing per share amounts:Weighted-average number of shares of common stock outstanding used in computing per share amounts:Weighted-average number of shares of common stock outstanding used in computing per share amounts:
BasicBasic95,373 92,540 94,767 91,820 Basic102,840 94,089 
DilutedDiluted109,200 92,540 98,021 91,820 Diluted106,682 94,089 
 
The accompanyingSee notes are an integral part of these Unaudited Consolidatedto unaudited consolidated and Condensed Financial Statements.condensed financial statements.

43

Table of Contents
WAYFAIR INC.
CONSOLIDATED AND CONDENSED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(Unaudited)
 
Three months ended September 30,Nine months ended September 30, Three months ended March 31,
2020201920202019 20212020
(in thousands)(in thousands)
Net income (loss)Net income (loss)$173,166 $(272,035)$161,178 $(654,362)Net income (loss)$18,234 $(285,865)
Other comprehensive income (loss):Other comprehensive income (loss):Other comprehensive income (loss):
Foreign currency translation adjustmentsForeign currency translation adjustments(895)(75)(665)129 Foreign currency translation adjustments2,643 1,291 
Net unrealized (loss) gain on available-for-sale investmentsNet unrealized (loss) gain on available-for-sale investments(606)(5)67 195 Net unrealized (loss) gain on available-for-sale investments(3)778 
Comprehensive income (loss)Comprehensive income (loss)$171,665 $(272,115)$160,580 $(654,038)Comprehensive income (loss)$20,874 $(283,796)
 
The accompanyingSee notes are an integral part of these Unaudited Consolidatedto unaudited consolidated and Condensed Financial Statements.condensed financial statements.

54

Table of Contents
WAYFAIR INC.
CONSOLIDATED AND CONDENSED STATEMENTS OF STOCKHOLDERS' DEFICIT
(Unaudited)
Three Months Ended
Class A and Class B Common Stock
SharesAmountAdditional
Paid-In
Capital
Accumulated
Deficit
Accumulated
Other
Comprehensive Loss
Total
Stockholders'
Deficit
(in thousands)
Balance at June 30, 201992,098 $93 $859,092 $(1,463,166)$(1,376)$(605,357)
Net loss— — — (272,035)— (272,035)
Other comprehensive loss— — — — (80)(80)
Exercise of options to purchase common stock— 10 — — 10 
Issuance of common stock upon vesting of RSUs781 — — — — 
Shares withheld related to net settlement of RSUs(8)— (1,086)— — (1,086)
Equity-based compensation expense— — 65,553 — — 65,553 
Equity component of issuance of convertible notes, net of premium paid on capped calls (Note 15)— — 130,566 — — 130,566 
Balance at September 30, 201992,874 93 1,054,135 (1,735,201)(1,456)$(682,429)
Balance at June 30, 202095,065 $95 $1,295,971 $(2,082,934)$(524)$(787,392)
Net income— — — 173,166 — 173,166 
Other comprehensive loss— — — — (1,501)(1,501)
Exercise of options to purchase common stock— 161 — — 161 
Issuance of common stock upon vesting of RSUs787 — — — 
Equity-based compensation expense— — 74,425 — — 74,425 
Repurchase of common stock(844)(1)(280,235)— — (280,236)
Shares issued upon conversion of convertible notes (Note 15)583 151,419 — — 151,420 
Reacquisition of equity component from repurchases and conversions of convertible notes, net of taxes (Note 15)— — (829,004)— — (829,004)
Equity component of issuance of convertible notes, net of premium paid on capped calls (Note 15)— — 39,374 — — 39,374 
Balance at September 30, 202095,597 $96 $452,111 $(1,909,768)$(2,025)$(1,459,586)
The accompanying notes are an integral part of these Unaudited Consolidated and Condensed Financial Statements.





6

Table of Contents

WAYFAIR INC.
CONSOLIDATED AND CONDENSED STATEMENTS OF STOCKHOLDERS' DEFICIT
(Unaudited)
Nine Months EndedThree Months Ended
Class A and Class B Common StockClass A and Class B Common Stock
SharesAmountAdditional
Paid-In
Capital
Accumulated
Deficit
Accumulated
Other
Comprehensive
Loss
Total
Stockholders'
Deficit
SharesAmountAdditional
Paid-In
Capital
Accumulated
Deficit
Accumulated
Other
Comprehensive
(Loss) Income
Total
Stockholders'
Deficit
(in thousands)(in thousands)
Balance at December 31, 201890,748 $91 $753,657 $(1,082,689)$(1,780)$(330,721)
Balance at December 31, 2019Balance at December 31, 201993,600 $94 $1,122,548 $(2,065,423)$(1,427)$(944,208)
Net lossNet loss— — — (654,362)— (654,362)Net loss— — — (285,865)— (285,865)
Other comprehensive incomeOther comprehensive income— — — — 324 324 Other comprehensive income— — — — 2,069 2,069 
Exercise of options to purchase common stockExercise of options to purchase common stock28 — 90 — — 90 Exercise of options to purchase common stock— 125 — — 125 
Issuance of common stock upon vesting of RSUsIssuance of common stock upon vesting of RSUs2,109 — — — Issuance of common stock upon vesting of RSUs756 — — — — 
Shares withheld related to net settlement of RSUs(11)— (1,510)— — (1,510)
Equity-based compensation expenseEquity-based compensation expense— — 171,332 — — 171,332 Equity-based compensation expense— — 62,001 — — 62,001 
Equity component of issuance of convertible notes, net of premium paid on capped calls (Note 15)— — 130,566 — — 130,566 
Adoption of ASU No. 2016-02— — — 1,850 — 1,850 
Balance at September 30, 201992,874 $93 $1,054,135 $(1,735,201)$(1,456)$(682,429)
Cumulative effect of adopting new credit allowance standardCumulative effect of adopting new credit allowance standard— — — (5,523)— (5,523)
Balance at March 31, 2020Balance at March 31, 202094,363 $94 $1,184,674 $(2,356,811)$642 $(1,171,401)
Balance at December 31, 201993,600 $94 $1,122,548 $(2,065,423)$(1,427)$(944,208)
Balance at December 31, 2020Balance at December 31, 202099,545 $100 $698,482 $(1,885,950)$(4,529)$(1,191,897)
Net incomeNet income— — — 161,178 — 161,178 Net income— — — 18,234 — 18,234 
Other comprehensive loss— — — — (598)(598)
Other comprehensive incomeOther comprehensive income— — — — 2,640 2,640 
Exercise of options to purchase common stockExercise of options to purchase common stock24 — 380 — — 380 Exercise of options to purchase common stock12 — 45 — — 45 
Issuance of common stock upon vesting of RSUsIssuance of common stock upon vesting of RSUs2,234 — — — Issuance of common stock upon vesting of RSUs710 — — — 
Equity-based compensation expenseEquity-based compensation expense— — 208,740 — — 208,740 Equity-based compensation expense— — 81,228 — — 81,228 
Repurchase of common stockRepurchase of common stock(844)(1)(280,235)— — (280,236)Repurchase of common stock(1)— (188)— — (188)
Shares issued upon conversion of convertible notes (Note 15)583 151,419 — — 151,420 
Reacquisition of equity component from repurchases and conversions of convertible notes, net of taxes (Note 15)— — (829,004)— — (829,004)
Equity component of issuance of convertible notes, net of premium paid on capped calls (Note 15)— — 78,263 — — 78,263 
Adoption of ASU No. 2016-13— — — (5,523)— (5,523)
Balance at September 30, 202095,597 $96 $452,111 $(1,909,768)$(2,025)$(1,459,586)
Shares issued upon conversion of convertible notes (Note 4)Shares issued upon conversion of convertible notes (Note 4)3,494 250,428 — — 250,431 
Cumulative effect of adopting new convertible debt standardCumulative effect of adopting new convertible debt standard— — (698,482)68,279 — (630,203)
Balance at March 31, 2021Balance at March 31, 2021103,760 $104 $331,513 $(1,799,437)$(1,889)$(1,469,709)
The accompanyingSee notes are an integral part of these Unaudited Consolidatedto unaudited consolidated and Condensed Financial Statements.condensed financial statements.

75

Table of Contents
WAYFAIR INC.
CONSOLIDATED AND CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited) 
Nine months ended September 30, Three months ended March 31,
20202019 20212020
(in thousands)(in thousands)
Cash flows from operating activities:Cash flows from operating activities:  Cash flows from operating activities:  
Net income (loss)Net income (loss)$161,178 $(654,362)Net income (loss)$18,234 $(285,865)
Adjustments used to reconcile net income (loss) to net cash used in operating activities
Adjustments used to reconcile net income (loss) to net cash from (for) operating activities:Adjustments used to reconcile net income (loss) to net cash from (for) operating activities:
Depreciation and amortizationDepreciation and amortization208,532 134,172 Depreciation and amortization80,312 66,843 
Equity-based compensationEquity-based compensation197,199 162,014 Equity-based compensation74,524 59,449 
Amortization of discount and issuance costs on convertible notesAmortization of discount and issuance costs on convertible notes78,225 40,737 Amortization of discount and issuance costs on convertible notes2,072 19,527 
Loss on impairmentLoss on impairment12,212 
Other non-cash adjustmentsOther non-cash adjustments12,065 (1,659)Other non-cash adjustments(1,700)(633)
Changes in operating assets and liabilities:Changes in operating assets and liabilities:Changes in operating assets and liabilities:
Accounts receivable, netAccounts receivable, net(14,891)(25,309)Accounts receivable, net2,528 (16,216)
InventoriesInventories7,602 (22,716)Inventories(7,734)5,023 
Prepaid expenses and other current assetsPrepaid expenses and other current assets(93,055)(29,648)Prepaid expenses and other current assets(64,270)7,802 
Accounts payable and accrued expenses356,215 215,786 
Unearned revenue and other liabilities296,306 22,382 
Other assetsOther assets612 (1,920)Other assets(3,430)24 
Net cash provided by (used in) operating activities1,209,988 (160,523)
Accounts payable and other current liabilitiesAccounts payable and other current liabilities58,416 (118,475)
Other liabilitiesOther liabilities5,432 6,231 
Net cash from (for) operating activitiesNet cash from (for) operating activities176,596 (256,290)
Cash flows from investing activities:Cash flows from investing activities: Cash flows from investing activities: 
Purchase of short- and long-term investmentsPurchase of short- and long-term investments(19,994)Purchase of short- and long-term investments(340,328)
Sale and maturities of short- and long-term investmentsSale and maturities of short- and long-term investments466,310 115,468 Sale and maturities of short- and long-term investments193,403 294,810 
Purchase of property and equipmentPurchase of property and equipment(146,303)(183,968)Purchase of property and equipment(24,448)(59,964)
Site and software development costsSite and software development costs(109,678)(94,697)Site and software development costs(40,958)(38,369)
Other investing activities, netOther investing activities, net(124)(15,977)Other investing activities, net(124)
Net cash provided by (used in) investing activities190,211 (179,174)
Net cash (for) from investing activitiesNet cash (for) from investing activities(212,331)196,353 
Cash flows from financing activities:Cash flows from financing activities: Cash flows from financing activities: 
Proceeds from borrowingsProceeds from borrowings200,000 Proceeds from borrowings100,000 
Repayment of borrowings(200,000)
Proceeds from issuance of convertible notes, net of issuance costs2,027,758 935,146 
Premiums paid for capped call confirmations(255,024)(145,728)
Payments to extinguish convertible debt(1,040,349)
Repurchase of common stockRepurchase of common stock(280,236)Repurchase of common stock(188)
Other financing activities, netOther financing activities, net380 (2,211)Other financing activities, net45 125 
Net cash provided by financing activities452,529 787,207 
Net cash (for) from financing activitiesNet cash (for) from financing activities(143)100,125 
Effect of exchange rate changes on cash and cash equivalentsEffect of exchange rate changes on cash and cash equivalents7,458 (1,586)Effect of exchange rate changes on cash and cash equivalents(7,078)1,540 
Net increase in cash and cash equivalents1,860,186 445,924 
Net increase (decrease) in cash and cash equivalentsNet increase (decrease) in cash and cash equivalents(42,956)41,728 
Cash and cash equivalents:Cash and cash equivalents:  Cash and cash equivalents:  
Beginning of periodBeginning of period582,753 849,461 Beginning of period2,129,440 582,753 
End of periodEnd of period$2,442,939 $1,295,385 End of period$2,086,484 $624,481 
Supplemental cash flow information:Supplemental cash flow information:  Supplemental cash flow information:  
Cash paid for interest on long-term debtCash paid for interest on long-term debt$14,173 $4,528 Cash paid for interest on long-term debt$10,775 $5,447 
Issuance of common stock for conversion of convertible debt, net of taxes$45,447 $
Issuance of common stock for conversion of convertible debtIssuance of common stock for conversion of convertible debt$250,428 $
Purchase of property and equipment included in accounts payable and accrued expenses and in other liabilitiesPurchase of property and equipment included in accounts payable and accrued expenses and in other liabilities$38,391 $34,028 Purchase of property and equipment included in accounts payable and accrued expenses and in other liabilities$25,986 $45,495 
 
The accompanyingSee notes are an integral part of these Unaudited Consolidatedto unaudited consolidated and Condensed Financial Statements.condensed financial statements.
86

Table of Contents
Wayfair Inc.
Notes to Consolidated and Condensed Financial Statements
(Unaudited)
 
1. Description of Business
Wayfair Inc. (the "Company") is one of the world's largest online destinations for the home. Through its e-commerce business model, the Company offers visually inspired browsing, compelling merchandising, easy product discovery and attractive prices for over 18 million products from over 12,000 suppliers.
2. Summary of Significant Accounting Policies
Basis of Presentation
The accompanying unaudited Consolidatedconsolidated and Condensed Financial Statementscondensed financial statements contained in this Quarterly Report on Form 10-Q are those of Wayfair Inc. and its wholly-owned subsidiaries. Unless the Companycontext indicates otherwise, references to “we,” “us” and “our” refer to Wayfair Inc. and its subsidiaries. In our opinion, the accompanying unaudited consolidated and condensed financial statements have been prepared in accordance with generally accepted accounting principles in the United States ("GAAP") and applicable rules and regulations of the U.S. Securities and Exchange Commission ("SEC") regarding interim financial reporting.reporting and reflect all adjustments, consisting of normal recurring adjustments, necessary to present fairly the results of the interim periods presented. Certain information and note disclosures normally included in the audited financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. As such, theThe information included in this Quarterly Report on Form 10-Q should be read in conjunction with the audited consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2019.
The Consolidated and Condensed Balance Sheet as of December 31, 2019 included herein was derived from the audited financial statements as of that date, but does not include all disclosures including notes required by GAAP.
The accompanying unaudited Consolidated and Condensed Financial Statements have been prepared on the same basis as the audited consolidated financial statements and, in the opinion of management, reflect all adjustments, consisting of normal recurring adjustments, that are necessary to present fairly the results of the2020. Furthermore, interim periods presented. Interim results are not necessarily indicative of the results for the full year ended December 31, 2020 or future periods.
The Company
Wayfair believes that other than the implementationadoption of Accounting Standards Update (“ASU”) No. 2016-13, Financial Instruments – Credit Losses (Topic 326), Measurement of Credit Losses on Financial Instruments ("ASU 2016-13"),new accounting pronouncements that follow, there have been no significant changes during the ninethree months ended September 30, 2020March 31, 2021 to the items disclosed in Note 2,1, Summary of Significant Accounting Policies, included in Part II, Item 8, Financial Statements and Supplementary Data, of the Company’sour Annual Report on Form 10-K for the year ended December 31, 2019.2020.
PrinciplesAdoption of ConsolidationNew Accounting Pronouncements
The accompanying unaudited Consolidated and Condensed Financial Statements of Wayfair Inc. include its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated.Convertible Debt
Use of Estimates
The preparation of the unaudited Consolidated and Condensed Financial Statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of net revenues and expenses during the reporting period. Actual results could differ from those estimates.
Earnings (Loss) per Share
The Company follows the two-class method when computing earnings (loss) per share for its two issued classes of common stock - Class A and Class B. Basic earnings (loss) per share is computed using the weighted-average number of shares of common stock outstanding during the period. Diluted earnings (loss) per share is computed using the weighted-average number of shares of common stock outstanding during the period plus, if dilutive, stock awards, including stock options and restricted stock units, as determined under the treasury stock method, and convertible debt instruments, as determined under the if-converted method. In periods when we have a net loss, stock awards and convertible debt instruments are excluded from our calculations of earnings per share as their inclusion would have an antidilutive effect.
Credit Impairment
The CompanyWayfair adopted ASU No. 2016-132020-06, Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging— Contracts in Entity’s Own Equity (Subtopic 815-40) ("ASU 2020-06") on January 1, 20202021 using the modified retrospective transition method. This ASU revises how entities accountapproach for credit losses for mostall financial assets and certain other instruments that are outstanding as of the adoption date. The new standard eliminates the cash conversion and beneficial conversion feature models that previously required separate accounting for conversion features. Entities that had those conversion features will report less interest expense as those conversion features were recorded as debt discounts which were amortized over the term of the debt. In addition, this ASU requires the application of the if-converted method when calculating diluted earnings per share. Under the new standard, the conversion of debt that is accounted for as a liability in its entirety will not measuredresult in any gain or loss if the conversion feature is exercised according to the original conversion terms. If those terms allowed the issuer to include cash as part of the settlement of the conversion feature, the issuer will first reduce the carrying amount of the convertible debt, including any unamortized premium, discount or issuance costs, by the value of the cash or other assets transferred and then recognize the remaining carrying value of the debt in the capital accounts.
The adoption of ASU 2020-06 resulted in the following adjustments to the consolidated and condensed balance sheet:
January 1, 2021Adoption of ASU 2020-06December 31, 2020
(in thousands)
Balance sheet line item:
Long-term debt$3,310,065 $650,822 $2,659,243 
Other non-current liabilities$46,413 $(20,618)$67,031 
Additional paid-in capital$$(698,482)$698,482 
Accumulated deficit$(1,817,671)$68,279 $(1,885,950)
97

Table of Contents
The adoption of ASU 2020-06 resulted in the following adjustments to our calculations of basic and diluted earnings per share for the three months ended March 31, 2021:
Under ASU 2020-06DifferenceUnder Legacy Accounting
Earnings (loss) per share:
Basic$0.18 $0.49 $(0.31)
Diluted$0.16 $0.47 $(0.31)
The adoption of ASU 2020-06 did not materially impact our cash flows or compliance with debt covenants.
Income Taxes
at fair value through net income. Wayfair adopted ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes (“ASU 2019-12”) on January 1, 2021, using the modified retrospective approach. This ASU simplifies the accounting for income taxes, removes certain exceptions to the general principles in Topic 740, and clarifies and amends existing guidance to improve consistent application. The effect of adoption of the new guidance was not material to our consolidated financial statements.
2. Supplemental Financial Statement Disclosures
Accounts Receivables, Net
As of January 1,March 31, 2021, we reported accounts receivable of $107.0 million, net of allowance for credit losses of $16.7 million. As of December 31, 2020, we reported accounts receivable of $110.3 million, net of allowance for credit losses of $21.4 million. The changes in the adoptionallowance for credit losses were not material for the three months ended March 31, 2021. Management believes credit risk is mitigated since approximately 99% of ASU 2016-13 resultedthe net revenue recognized for the three months ended March 31, 2021 was collected in a $5.5advance of recognition.
Contractual Liabilities
Contractual liabilities included in other current liabilities was $354.1 million cumulative adjustment to accumulated deficit on our Consolidatedat March 31, 2021 and Condensed Balance Sheet.$298.1 million at December 31, 2020. During the three months ended March 31, 2021, Wayfair recognized $223.8 million of net revenue that was included in other current liabilities as of December 31, 2020.
Net revenue from contracts with customers is disaggregated by geographic region because this manner of disaggregation best depicts how the nature, amount, timing, and uncertainty of net revenue and cash flows are affected by economic factors. Refer to Note 4,10, Credit LossesSegment and Geographic Information, for additional detail.
Customer Service Center Impairment and Other Charges
During the first quarter of 2021, Wayfair enacted a plan to consolidate certain customer service centers in identified U.S. locations to transition toward virtual service models. Factors that influenced our decision were our ability to utilize a greater use of remote and home office applications and our ability to provide superior customer care, which we continued to evaluate through the beginning of the first quarter of 2021. As a result, we recorded a charge of $12.2 million during the first quarter of 2021, which included $6.3 million for the non-cash impairment of right-of-use (“ROU”) assets, $5.0 million for the non-cash accelerated depreciation of fixed assets and the remainder for other items. The impairment of ROU assets represents the excess of estimated future remaining call center lease commitments over expected future sublease income in certain affected facilities.
3. Cash and Cash Equivalents, Investments and Fair Value Measurements
Investments
As of September 30, 2020March 31, 2021 and December 31, 2019, the Company's investments2020, all of Wayfair’s marketable securities, which primarily consisted of corporate bonds and other government obligations that are priced at fair value. These investmentsvalue, were classified as available-for-sale and their estimated fair values were $114.0 million and $559.9 million, respectively.
To the extent the amortized cost basis of the available-for-sale debt securities exceeds the fair value, management assesses the debt securities for credit loss, however management considers the risk of credit loss to be minimized by the Company's policy of investing in financial instruments issued by highly-rated financial institutions. When assessing the risk of credit loss, management considers factors such as the severity and the reason of the decline in value (i.e., any changes to the rating of the security by a rating agency or other adverse conditions specifically related to the security) and management's intended holding period and time horizon for selling.investments. During the three and nine months ended September 30, 2020 and 2019, the CompanyMarch 31, 2021, Wayfair did 0t recognizehave any credit losses related to its available-for-sale debt securities. Further, as of September 30, 2020 and December 31, 2019, the Company did 0t record an allowance for credit losses related to its available-for-sale debt securities.realized gains or losses. During the ninethree months ended September 30,March 31, 2020, the CompanyWayfair collected $161.3 million of proceeds from the sale of long-term investments and recognized a realized gain of $0.8 million. The CompanyDuring the three months ended March 31, 2021 and March 31, 2020, Wayfair did 0t recognize any realized gains orcredit losses during the three months ended September 30, 2020 or during the three and nine months ended September 30, 2019.
 The following tables present details of the Company’s investmentsrelated to its available-for-sale debt securities. Further, as of September 30, 2020March 31, 2021 and December 31, 2019:
 September 30, 2020
 Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Estimated
Fair Value
(in thousands)
Short-term:    
Investment securities$113,886 $99 $$113,985 
Total$113,886 $99 $$113,985 
 December 31, 2019
 Amortized
Cost
Gross Unrealized GainsGross
Unrealized
Losses
Estimated
Fair Value
(in thousands)
Short-term:   
Investment securities$404,294 $20 $(62)$404,252 
Long-term:
Investment securities155,616 92 (18)155,690 
Total$559,910 $112 $(80)$559,942 


2020, Wayfair did 0t record an allowance for credit losses related to its available-for-sale debt securities.
108

Table of Contents
 The following tables present details of Wayfair’s investment securities as of March 31, 2021 and December 31, 2020:
 March 31, 2021
 Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Estimated
Fair Value
(in thousands)
Short-term:    
Investment securities$608,512 $39 $(27)$608,524 
 December 31, 2020
 Amortized
Cost
Gross Unrealized GainsGross
Unrealized
Losses
Estimated
Fair Value
(in thousands)
Short-term:   
Investment securities$461,683 $20 $(5)$461,698 

Fair Value Measurements
The Company'sWayfair's financial assets and liabilities are measured at fair value, which is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (exit price). The three levels of inputs used to measure fair value are as follows:
Level 1—Unadjusted quoted prices in active markets for identical assets or liabilities
Level 2—Unadjusted quoted prices in active markets for similar assets or liabilities, unadjusted quoted prices for identical or similar assets or liabilities in markets that are not active, or inputs other than quoted prices that are observable or can be corroborated by observable market data for substantially the full-term of the asset or liability
Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the asset or liability
This hierarchy requires the CompanyWayfair to use observable market data, when available, and to minimize the use of unobservable inputs when determining fair value. The Company measures itsWe classify our cash equivalents and short- and long-term investments at fair value. The Company classifies its cash equivalents and certificatescertificate of deposits within Level 1 because the Company valueswe value these investments using quoted market prices. The fair value of the Company'sour Level 1 financial assets is based on quoted market prices of the identical underlying security. The Company classifies short- and long-termWe classify short-term investments within Level 2 because unadjusted quoted prices for identical or similar assets in markets are not active. None of our cash and cash equivalents or investments are classified as Level 3.  
The following tables set forth the fair value of the Company’sWayfair’s financial assets measured at fair value on a recurring basis as of September 30, 2020March 31, 2021 and December 31, 2019 based on the three-tier value hierarchy:2020:
 September 30, 2020
 Level 1Level 2Level 3Total
(in thousands)
Cash and cash equivalents:   
Cash$538,767 $$$538,767 
Cash equivalents1,904,172 1,904,172 
Total cash and cash equivalents2,442,939 2,442,939 
Short-term investments:
Investment securities113,985 113,985 
Other non-current assets:
Certificate of deposit5,200 5,200 
Total$2,448,139 $113,985 $$2,562,124 
December 31, 2019 March 31, 2021
Level 1Level 2Level 3Total Level 1Level 2Level 3Total
(in thousands)(in thousands)
Cash and cash equivalents:Cash and cash equivalents:    Cash and cash equivalents:   
CashCash$308,521 $$$308,521 Cash$546,349 $$$546,349 
Cash equivalentsCash equivalents274,232 274,232 Cash equivalents1,540,135 1,540,135 
Total cash and cash equivalentsTotal cash and cash equivalents582,753 582,753 Total cash and cash equivalents2,086,484 2,086,484 
Short-term investments:Short-term investments:   Short-term investments:
Investment securitiesInvestment securities404,252 404,252 Investment securities608,524 608,524 
Other non-current assets:Other non-current assets:Other non-current assets:
Certificate of depositCertificate of deposit5,076 5,076 Certificate of deposit5,200 5,200 
Long-term investments:   
Investment securities155,690 155,690 
TotalTotal$587,829 $559,942 $$1,147,771 Total$2,091,684 $608,524 $$2,700,208 
119

Table of Contents
 December 31, 2020
 Level 1Level 2Level 3Total
(in thousands)
Cash and cash equivalents:    
Cash$638,621 $$$638,621 
Cash equivalents1,490,819 1,490,819 
Total cash and cash equivalents2,129,440 2,129,440 
Short-term investments:   
Investment securities461,698 461,698 
Other non-current assets:
Certificate of deposit5,200 5,200 
Total$2,134,640 $461,698 $$2,596,338 
10

Table of Contents
4. Credit LossesDebt and Other Financing

Accounts receivable are stated netThe following table presents the outstanding principal amount and carrying value of debt and other financing as of the allowancedates presented:
March 31, 2021December 31, 2020
Debt InstrumentPrincipal AmountUnamortized Debt DiscountNet Carrying AmountPrincipal AmountUnamortized Debt DiscountNet Carrying Amount
(in thousands)
2022 Notes$17,597 $(115)$17,482 $18,036 $(1,596)$16,440 
2024 Notes575,000 (8,122)566,878 575,000 (132,892)442,108 
2026 Notes948,746 (10,500)938,246 948,750 (242,911)705,839 
2025 Notes1,518,000 (15,532)1,502,468 1,518,000 (289,954)1,228,046 
2025 Accreting Notes35,425 (408)35,017 288,464 (21,654)266,810 
Total Debt$3,060,091 $2,659,243 
Short-term debt$$
Long-term debt$3,060,091 $2,659,243 
Revolving Credit Facility
On March 24, 2021, Wayfair and certain of its subsidiaries (together, the “Guarantors”) and Wayfair LLC, a wholly-owned subsidiary of Wayfair, as borrower (the “Borrower”), entered into a new credit agreement (the “Credit Agreement”) with the lending institutions from time to time parties thereto and Citibank, N.A., in its capacity as administrative agent, collateral agent, swingline lender and a letter of credit issuer. The Credit Agreement provides for a $600 million senior secured revolving credit losses,facility that matures on March 24, 2026 (the “Revolver”). The Revolver replaced our previous $200 million senior secured revolving credit facility (the “Previous Revolver”), which was set to mature on February 21, 2022. Wayfair paid all amounts owed under the Previous Revolver and terminated all lending commitments thereunder. Debt issuance costs for the Revolver are recorded based on historical lossesincluded in other non-current assets and are amortized to interest expense over the Revolver’s term.
Under the Credit Agreement, the Borrower may from time to time request letters of credit, which reduce the availability of credit under the Revolver. Wayfair had approximately $56.2 million outstanding letters of credit as wellof March 31, 2021, primarily as management's expectationsecurity for lease agreements, which reduced the availability of future collections. Uncollectiblecredit under the Revolver. Any amounts outstanding under the Revolver are written off againstdue at maturity. In addition, subject to the allowance after all collection efforts have been exhausted. The Company's exposureterms and conditions set forth in the Credit Agreement, the Borrower is required to credit loss is minimized through fraud assessments performedmake certain mandatory prepayments prior to customer checkoutmaturity.
The proceeds of the Revolver may be used to finance working capital, to refinance existing indebtedness and to provide funds for permitted acquisitions, repurchases of equity interests and other general corporate purposes. The Borrower’s obligations under the Revolver are guaranteed by the Guarantors. The obligations of the Borrower and the Company's policyGuarantors are secured by first-priority liens on substantially all of monitoring the creditworthinessassets of its customersthe Borrower and the Guarantors, including, with certain exceptions, all of the capital stock of Wayfair’s domestic subsidiaries and 65% of the capital stock of Wayfair’s first-tier foreign subsidiaries.
Revolver borrowings bear interest through maturity at a variable rate based upon, at the Borrower’s option, either the LIBOR rate or the base rate (which is the highest of (x) the prime rate, (y) one-half of 1.00% in excess of the federal funds effective rate and (z) 1.00% in excess of the one-month LIBOR rate), plus, in each case an applicable margin. As of March 31, 2021, the applicable margin for LIBOR loans is 1.25% per annum and the applicable margin for base rate loans is 0.25% per annum. The applicable margin is subject to which it grants credit termsspecified changes depending on Wayfair’s Consolidated Senior Secured Debt to Consolidated EBITDA Ratio, as defined in the normal course of business. Further, management notesCredit Agreement.
The Credit Agreement contains affirmative and negative covenants customarily applicable to senior secured credit risk is mitigated as approximately 99%facilities, including covenants that, among other things, limit or restrict the ability of the net revenue recognized forBorrower and the threeGuarantors, subject to negotiated exceptions, to incur additional indebtedness and nine months ended September 30, 2020 was collectedadditional liens on their assets, engage in advancemergers or acquisitions or dispose of recognition.

assets, pay dividends or make other distributions, voluntarily prepay other indebtedness, enter into transactions with affiliated persons, make investments, or change the nature of their businesses. The Revolver also contains customary events of default, subject to thresholds and grace periods, including, among others, payment default, covenant default, cross default to other material indebtedness and judgment default. In addition, the Credit Agreement requires Wayfair to maintain a Consolidated Senior Secured Debt to Consolidated EBITDA Ratio (as defined in the Credit Agreement) of 4.0 to 1.0, subject to a 0.5 step-up following certain permitted acquisitions. We do not expect any of these restrictions to affect or limit our ability to conduct business in the ordinary course. As of September 30, 2020, the Company reported $109.7 millionMarch 31, 2021, we were in compliance with all covenants.
11

Table of accounts receivable, net of allowance for credit losses of $26.9 million. Other than the adjustment related to the adoption of ASU 2016-13, as discussed in Note 2, Summary of Significant Accounting Policies, changes in the allowance for credit losses were not material for the three and nine months ended September 30, 2020.Contents
5. Intangible Assets and Goodwill
As of September 30, 2020 and December 31, 2019, the Company had $17.2 million and $18.4 million of intangible assets, respectively. Amortization expense related to intangible assets was $0.4 million and $0.1 million for the three months ended September 30, 2020 and 2019, respectively, and $1.2 million and $0.4 million for the nine months ended September 30, 2020 and 2019, respectively.
Goodwill was $0.4 million as of September 30, 2020 and December 31, 2019.
6. Property and Equipment, netConvertible Non-Accreting Notes
The following table summarizes propertycertain terms related to our outstanding convertible notes, excluding the 2025 Accreting Notes:
Convertible Non-Accreting NotesMaturity DateAnnual Coupon RateAnnual Effective Interest RatePayment Dates for Semi-Annual Interest Payments in Arrears
2022 NotesSeptember 1, 20220.375%0.9%March 1 and September 1
2024 NotesNovember 1, 20241.125%1.5%May 1 and November 1
2026 NotesAugust 15, 20261.00%1.2%February 15 and August 15
2025 NotesOctober 1, 20250.625%0.9%April 1 and October 1
Convertible Accreting Notes
Nocash interest is payable on the 2025 Accreting Notes. Instead, the 2025 Accreting Notes accrued interest at a rate of 2.50% per annum, which accretes to the principal amount on April 1 and equipment, net asOctober 1 of September 30, 2020each year. The 2025 Accreting Notes will mature on April 1, 2025, unless earlier purchased, redeemed or converted. The annual effective interest rate of the 2025 Accreting Notes is 2.7%.
Conversion and December 31, 2019:Redemption Terms of the Notes
September 30,
2020
December 31,
2019
(in thousands)
Furniture and computer equipment$554,489 $509,120 
Site and software development costs397,027 297,252 
Leasehold improvements341,345 228,514 
Construction in progress23,667 45,503 
 1,316,528 1,080,389 
Less accumulated depreciation and amortization(634,471)(455,845)
Property and equipment, net$682,057 $624,544 
Wayfair's Notes will mature at their maturity date unless earlier purchased, redeemed or converted. The Notes’ initial conversion terms are summarized below:
Property and equipment depreciation and amortization expense was $72.2 million and $50.1 million for the three months ended September 30, 2020 and 2019, respectively, and $207.3 million and $133.8 million for the nine months ended September 30, 2020 and 2019, respectively.
7. Leases
Convertible NotesMaturity DateFree Convertibility DateInitial Conversion Rate per $1,000 PrincipalInitial Conversion PriceRedemption Date
2022 NotesSeptember 1, 2022June 1, 20229.6100$104.06September 8, 2020
2024 NotesNovember 1, 2024August 1, 20248.5910$116.40May 8, 2022
2026 NotesAugust 15, 2026May 15, 20266.7349$148.48August 20, 2023
2025 NotesOctober 1, 2025July 1, 20252.3972$417.15October 4, 2022
2025 Accreting NotesApril 1, 2025-13.7931$72.50May 9, 2023
The Company has lease arrangementsconversion rate is subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially all of the holders of Wayfair’s Class A common stock, but will not be adjusted for warehouse, fulfillment center, office,accrued and data center spaces. These leases expireunpaid interest.
Wayfair will settle any conversions of the Non-Accreting Notes in cash, shares of Wayfair’s Class A common stock or a combination thereof, with the form of consideration determined at variousWayfair’s election. The holders of the Non-Accreting Notes may convert all or a portion of the notes prior to certain conversion dates through 2034. Operating lease expense was $38.6 million(the “Free Convertibility Date”) under the following circumstances (in each case, as applicable to each series of Non-Accreting Notes):
during any calendar quarter (and only during such calendar quarter) after March 31, 2021, if the last reported sale price of Wayfair’s Class A common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and $31.8 millionincluding, the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day;
during the five business day period after any ten consecutive trading day period (the “measurement period") in which the trading price (as defined in the three months ended September 30, 2020applicable indenture) per $1,000 principal amount of the notes for each trading day of the measurement period was less than 98% of the product of the last reported sale price of Wayfair’s Class A common stock and 2019, respectively, and $118.8 million and $86.8 million for the nine months ended September 30, 2020 and 2019, respectively.
The following table presents supplemental cash flow information related to leases:
Nine months ended September 30, 2020Nine months ended September 30, 2019
(in thousands)
Cash payments included in operating cash flows from lease arrangements$105,416 $77,687 
Right-of-use assets obtained in exchange for lease obligations$110,210 $281,006 
conversion rate on each such trading day;

if Wayfair calls the notes for redemption, at any time prior to the close of business on the second scheduled trading day immediately preceding the redemption date; and
upon the occurrence of specified corporate events (as set forth in the applicable indenture)
On or after the applicable Free Convertibility Date until the close of business on the second scheduled trading day immediately preceding the applicable maturity date, holders of the Non-Accreting Notes may convert their Non-Accreting Notes at any time.
12

Table of Contents
The following table presents supplemental balance sheet information related to leases:
September 30, 2020December 31, 2019
Additional lease information
Weighted average remaining lease term8 years10 years
Weighted average discount rate6.5 %6.7 %

Non-Accreting Notes are convertible during the calendar quarter ended June 30, 2021: the 2022 Notes, the 2024 Notes and the 2026 Notes. The 2025 Notes are not convertible during the second quarter of 2021.
The following table presents future minimum lease payments under non-cancellable leasesholders of the 2025 Accreting Notes may convert all or a portion of their 2025 Accreting Notes at any time prior to the second business day immediately preceding the maturity date. Wayfair will settle any conversion of 2025 Accreting Notes with a number of shares of Wayfair’s Class A common stock per $1,000 original principal amount of 2025 Accreting Notes equal to the accreted principal amount of such original principal amount of 2025 Accreting Notes divided by the conversion price.
Upon the occurrence of a fundamental change (as defined in the applicable indenture), holders of the Notes may require Wayfair to repurchase all or a portion of the Notes for cash at a price equal to 100% of the principal amount (or accreted principal amount) of the Notes to be repurchased plus any accrued but unpaid interest to, but excluding, the fundamental change repurchase date (such interest to be included in the accreted principal amount for the 2025 Accreting Notes). Holders of the Non-Accreting Notes who convert their respective notes in connection with a make-whole fundamental change or a notice of redemption (each as defined in the indenture) may be entitled to a premium in the form of Septemberan increase in the conversion rate of the respective notes. Holders of the 2025 Accreting Notes who convert in connection with a make-whole fundamental change (as defined in the applicable indenture) may be entitled to a premium in the form of an increase in the conversion rate.
Wayfair may not redeem the Notes prior to certain dates (the “Redemption Date”). On or after the applicable Redemption Date, Wayfair may redeem for cash all or part of the applicable series of Notes if the last reported sale price of Wayfair’s Class A common stock equals or exceeds 130% (Non-Accreting Notes) or 276% (2025 Accreting Notes) of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including at least one of the five trading days immediately preceding the date on which Wayfair provides notice of redemption, during any 30 2020:consecutive trading days ending on, and including the trading day immediately preceding the date on which Wayfair provides notice of the redemption. The redemption price will be either 100% of the principal amount (or accreted principal amount) of the notes to be redeemed, plus accrued and unpaid interest, if any, or the if-converted value holder elects to convert their Notes upon receiving notice of redemption.
 Amount
(in thousands)
2020 (excluding the nine months ended September 30, 2020)$33,793 
2021161,998 
2022162,800 
2023157,581 
2024155,062 
Thereafter602,837 
Total future minimum lease payments1,274,071 
Less: Imputed interest(303,994)
Total$970,077 
Conversions of Notes
In the three months ended March 31, 2021, holders of the 2022 Notes and 2026 Notes converted $0.4 million of aggregate principal and received 4,244 shares of Wayfair’s Class A common stock. During the same period, Great Hill converted $253.1 million of accreted principal of the 2025 Accreting Notes and received 3,490,175 shares of Wayfair's Class A common stock in the first quarter of 2021. In aggregate these conversions increased additional paid-in capital by $250.4 million. In April 2021, holders of the 2022 Notes converted $12.5 million of principal and received 120,278 shares of Wayfair’s Class A common stock.
13

Table of Contents
Interest Expense
The following table presents total operating leasesinterest expense recognized for the Notes for the three months ended March 31, 2021 and 2020, which included the reversal of interest expense we recorded in 2020 for a portion of interest accretion for the 2025 Accreting Notes that was not realized in 2021:
Three Months Ended March 31,
20212020
Convertible NotesContractual Interest ExpenseDebt Discount AmortizationTotal Interest ExpenseContractual Interest ExpenseDebt Discount AmortizationTotal Interest Expense
(in thousands)
2022 Notes$19 $22 $41 $404 $5,212 $5,616 
2024 Notes1,617 539 2,156 1,617 6,887 8,504 
2026 Notes2,240 607 2,847 2,319 8,775 11,094 
2025 Notes2,372 851 3,223 
2025 Accreting Notes(1,380)53 (1,327)
Total$4,868 $2,072 $6,940 $4,340 $20,874 $25,214 

Fair Value of Notes
The estimated fair value of the 2022 Notes, 2024 Notes, 2026 Notes, 2025 Notes and 2025 Accreting Notes was $52.4 million, $1.6 billion, $2.1 billion, $1.6 billion and $153.8 million, respectively, as of September 30, 2020 and DecemberMarch 31, 2019:
September 30,
2020
December 31,
2019
(in thousands)
Balance sheet line item
Other current liabilities$102,366 $91,104 
Operating lease liabilities867,711 822,602 
Total operating leases$970,077 $913,706 
As of September 30, 2020, the Company has entered into $149.4 million of additional operating leases, primarily related to build-to-suit warehouse leases that have not yet commenced. As the Company does not control the underlying assets during the construction period, the Company is not considered the owner2021. The estimated fair value of the construction projects for accounting purposes. These operating leases will commence between 2020Non-Accreting Notes was determined through consideration of quoted market prices. The estimated fair value of the 2025 Accreting Notes was determined through an option pricing model using Level 3 inputs. The fair values of the Non-Accreting Notes and 2021 with leasethe 2025 Accreting Notes are classified as Level 2 and Level 3, respectively, as defined in Note 3, Cash and Cash Equivalents,Investments and Fair Value Measurements. The if-converted value of the 2022 Notes, 2024 Notes, 2026 Notes and 2025 Accreting Notes exceeded the principal value by $35.6 million, $979.8 million, $1.1 billion and $118.4 million, respectively, as of March 31, 2021. The if-converted value of the 2025 Notes did not exceed the principal value as of March 31, 2021.
Capped Calls
The 2022 Capped Calls, 2024 Capped Calls, 2026 Capped Calls and 2025 Capped Calls (collectively, the "Capped Calls") are expected generally to reduce the potential dilution and/or offset the cash payments Wayfair is required to make in excess of the principal amount of the Non-Accreting Notes upon conversion of the Non-Accreting Notes if the market price per share of Wayfair’s Class A common stock is greater than the strike price of the applicable Capped Call (which correspond to the initial conversion price of the applicable Non-Accreting Notes and is subject to certain adjustments under the terms of 2the applicable Capped Call), with such reduction and/or offset subject to a cap based on the cap price of the applicable Capped Calls (the "Initial Cap Price"). The Capped Calls can, at Wayfair’s option, remain outstanding until their maturity date, even if all or a portion of the Non-Accreting Notes are converted, repurchased or redeemed prior to such date.
Each of the Capped Calls has an initial cap price per share of Wayfair’s Class A common stock, which represented a premium over the last reported sale price (or, with respect to the 2025 Capped Calls, the volume-weighted average price) of Wayfair’s Class A common stock on the date the corresponding Non-Accreting Notes were priced (the "Cap Price Premium"), and is subject to certain adjustments under the terms of the corresponding agreements. Collectively, the Capped Calls cover, initially, the number of shares of Wayfair’s Class A common stock underlying the Non-Accreting Notes, subject to anti-dilution adjustments substantially similar to those applicable to the Non-Accreting Notes.
14

Table of Contents
The initial terms for the Capped Calls are presented below:
Capped CallsMaturity DateInitial Cap PriceCap Price Premium
2022 Capped CallsSeptember 1, 2022$154.16100%
2024 Capped CallsNovember 1, 2024$219.63150%
2026 Capped CallsAugust 15, 2026$280.15150%
2025 Capped CallsOctober 1, 2025$787.08150%
The Capped Calls are separate transactions from the Non-Accreting Notes, are not subject to the terms of the Non-Accreting Notes and will not affect any holder’s rights under the Non-Accreting Notes. Similarly, holders of the Non-Accreting Notes do not have any rights with respect to the Capped Calls. The Capped Calls do not meet the criteria for separate accounting as a derivative as they are indexed to Wayfair's stock. The premiums paid for the Capped Calls were included as a net reduction to additional paid-in capital within shareholders’ deficit when they were entered.
15 years.

8.
Table of Contents
5. Commitments and Contingencies
Letters of Credit
The Company has issued letters of credit, primarily as security for certain lease agreements, for approximately $54.9 million and $46.7 million, as of September 30, 2020 and December 31, 2019, respectively.
Legal Matters
From time to time the CompanyWayfair is involved in claims that arise during the ordinary course of business. Although the results of litigation and claims cannot be predicted with certainty, the CompanyWayfair does not currently believe that the outcome of any of these other legal matters will have a material adverse effect on the Company'sWayfair's results of operation or financial condition. Regardless of the outcome, litigation can be costly and time consuming, as it can divert management's attention from important business matters and initiatives, negatively impacting the Company'sWayfair's overall operations. In addition, the CompanyWayfair may also find itself at greater risk to outside party claims as it increases its operations in jurisdictions where the laws with respect to the potential liability of online retailers are uncertain, unfavorable, or unclear.
On January 10, 2019November 18, 2020, certain of our present and January 16, 2019, putative securities class action complaintsformer directors, along with Great Hill Partners, L.P., GHEP VII Aggregator, L.P. (“Great Hill”), Charlesbank Capital Partners, LLC and CBEP Investments, LLC (“Charlesbank”), were named as defendants in a shareholder derivative lawsuit filed against the Company and 3 of its officers in the U.S. District Court for the District of Massachusetts. The 2 complaints alleged violations of Sections 10(b) and 20(a)Chancery of the Securities Exchange ActState of 1934,Delaware by the Equity-League Pension Trust Fund. Wayfair is named as amended, relating to certain prior disclosures of the
13

Table of Contents
Company. Each plaintiff was seeking to represent a class of shareholders who purchased or acquired stock of the Company between August 2, 2018 and October 31, 2018, and was seeking damages and other relief based on allegationsnominal defendant. The derivative complaint primarily alleges that the defendants' conduct affected the value of such stock. On July 8, 2020, the consolidated complaint was dismissed with prejudice.
9. Equity-Based Compensation
The board of directors of the Company (the "Board") adopted the 2014 Incentive Award Plan ("2014 Plan") to grant cash and equity incentive awards to eligible participants in order to attract, motivate and retain talent. The 2014 Plan is administered by the Boarddirector defendants breached their fiduciary duties with respect to awards to non-employee directors and by the compensation committeeWayfair’s issuance of the Board with respect to other participants2025 Accreting Notes, and providesfurther alleges that the non-director defendants were unjustly enriched on the basis of the issuance. The complaint asserts causes of action for breach of fiduciary duty and unjust enrichment and seeks disgorgement of proceeds received as a result of the issuance, of stock options, stock appreciation rights ("SARs"), restricted stock, restricted stock units ("RSUs"), performance shares, stock payments, cash payments, dividend awardsother equitable relief and other incentives. Priordamages and attorneys’ fees and costs. On February 16, 2021, the named director defendants and Wayfair filed motions to dismiss the adoption ofcomplaint with prejudice and Great Hill and Charlesbank each filed separate motions to dismiss the 2014 Plan, Wayfair LLC issued certain equity awards pursuant to the Wayfair LLC Amended and Restated Common Unit Plan (the "2010 Plan"), which was administered by the board of directors of Wayfair LLC. Awards issued under the 2010 Plan that remain outstanding currently represent Class A or Class B common stock of the Company.
For awards granted pursuant to the 2014 Plan, 8,603,066 shares of Class A common stock were initially available for issuance.complaint. The 2014 Plan also contains an evergreen provision whereby the shares available for future grantmotions are increased on the first day of each calendar year beginning January 1, 2016 and ending on and including January 1, 2024. As of January 1, 2020, 5,111,305 shares of Class A common stock were available for future grant under the 2014 Plan. Shares or RSUs forfeited, withheld for minimum statutory tax obligations, and unexercised stock option lapses from the 2010 and 2014 Plans are available for future grant under the 2014 Plan.
The following table presents activity relating to stock options for the nine months ended September 30, 2020: 
 SharesWeighted-Average Exercise PriceWeighted-Average Remaining Contractual Term (Years)
Outstanding at December 31, 201943,606 $3.00 1.5
Options exercised(23,660)$3.02  
Outstanding and exercisable at September 30, 202019,946 $2.98 0.7
The intrinsic value of stock options exercised was $4.4 million and $4.2 million for the nine months ended September 30, 2020 and 2019, respectively. The aggregate intrinsic value of stock options outstanding and currently exercisable is $5.7 million as of September 30, 2020. All stock options were fully vested at September 30, 2020.
The following table presents activity relating to RSUs for the nine months ended September 30, 2020: 
 SharesWeighted-
Average Grant
Date Fair Value
Outstanding at December 31, 20198,112,736 $95.69 
RSUs granted1,688,442 $171.72 
RSUs vested(2,233,708)$95.30 
RSUs forfeited/canceled(1,343,119)$103.73 
Outstanding as of September 30, 20206,224,351 $115.27 
The intrinsic value of RSUs vested was $342.9 million and $290.5 million for the nine months ended September 30, 2020 and 2019, respectively. The aggregate intrinsic value of RSUs unvested is $1.8 billion as of September 30, 2020. Unrecognized equity-based compensation expense related to outstanding RSUs is $649.7 million with a weighted average remaining vesting term of 1.2 years at September 30, 2020.
10. Unearned Revenue
The Company has three types of contractual liabilities: (i) cash collections from its customers prior to delivery of products purchased, which are initially recorded in unearned revenue, and are recognized as net revenue when the products are delivered, (ii) unredeemed gift cards and site and store credits, which are initially recorded in unearned revenue, and are recognized in the period they are redeemed, and (iii) membership rewards redeemable for future purchases, which are earned by customers on purchases made with the Company's Wayfair branded, private label credit card, and are initially recorded in other current liabilities, and are recognized as net revenue when redeemed. The portion of gift cards and site and store credits not expected to be redeemed ("breakage") are recognized as net revenuefully briefed by May 11, 2021. At this time, based on historical redemption patterns, which is substantially within
14

Tableavailable information regarding this litigation, we are unable to reasonably assess the ultimate outcome of Contents
twenty-four months from the datethis case or determine an estimate, or a range of issuance, to the extent there is no requirement for remitting balances to governmental agencies.
Contractual liabilities included in unearned revenue and other current liabilities in the Consolidated and Condensed Balance Sheet were $318.2 million and $5.3 million at September 30, 2020 and $167.6 million and $4.6 million at December 31, 2019, respectively. During the nine months ended September 30, 2020, the Company recognized $139.7 million and $2.8 millionestimates, of net revenue that was included in unearned revenue and other current liabilities, respectively, at December 31, 2019.
Net revenue from contracts with customers is disaggregated by geographic region because this manner of disaggregation best depicts how the nature, amount, timing, and uncertainty of net revenue and cash flows are affected by economic factors. Refer to Note 11, Segment and Geographic Information, for additional detail.potential losses.
11. Segment and Geographic Information
Operating segments are defined as components of an enterprise for which separate financial information is available that is evaluated on a regular basis by the Chief Operating Decision Maker ("CODM") in deciding how to allocate resources to an individual segment and in assessing performance. The Company’s CODM is its chief executive officer. 
The Company's operating and reportable segments are the U.S. and International. These segments reflect the way the CODM allocates resources and evaluates financial performance, which is based upon each segment's Adjusted EBITDA. Adjusted EBITDA is defined as net income (loss) before depreciation and amortization, equity-based compensation and related taxes, interest (expense), net, other (expense) income, net, (benefit) provision for income taxes, net, non-recurring items, and other items not indicative of our ongoing operating performance. These charges are excluded from evaluation of segment performance because it facilitates reportable segment performance comparisons on a period-to-period basis as these costs may vary independent of business performance.
The Company allocates certain operating expenses to the operating and reportable segments, including customer service and merchant fees and selling, operations, technology, general and administrative based on the usage and relative contribution provided to the segments. It excludes from the allocations certain operating expense lines, including depreciation and amortization, equity-based compensation and related taxes, as well as interest (expense), net, other (expense) income, net, and (benefit) provision for income taxes, net. There are no net revenue transactions between the Company's reportable segments.
U.S.
The U.S. segment primarily consists of amounts earned through product sales through the Company's family of sites in the U.S. The U.S. net revenue for the three and nine months ended September 30, 2019 includes $5.8 million and $30.9 million, respectively of net revenue previously classified as other net revenue
International
The International segment primarily consists of amounts earned through product sales through the Company's international sites.
Net revenue from external customers for each group of similar products and services are not reported to the CODM. Separate identification of this information for purposes of segment disclosure is impractical, as it is not readily available and the cost to develop it would be excessive. No individual country outside of the U.S. provided greater than 10% of consolidated net revenue.
15

Table of Contents
The following tables present net revenues and Adjusted EBITDA attributable to the Company's reportable segments for the periods presented:
 Three months ended September 30,Nine months ended September 30,
 2020201920202019
(in thousands)
U.S. net revenue$3,274,872 $1,966,654 $8,901,559 $5,624,870 
International net revenue564,698 338,833 1,572,746 968,697 
Total net revenue$3,839,570 $2,305,487 $10,474,305 $6,593,567 
Three months ended September 30,Nine months ended September 30,
2020201920202019
(in thousands)
Adjusted EBITDA: 
U.S.$377,007 $(62,878)$766,486 $(91,002)
International(5,895)(81,306)(82,838)(225,383)
Total reportable segments Adjusted EBITDA371,112 (144,184)683,648 (316,385)
Less: reconciling items (1)(197,946)(127,851)(522,470)(337,977)
Net income (loss)$173,166 $(272,035)$161,178 $(654,362)
(1) The following adjustments are made to reconcile total reportable segments Adjusted EBITDA to consolidated net income (loss):
Three months ended September 30,Nine months ended September 30,
2020201920202019
(in thousands)
Depreciation and amortization$72,575 $50,250 $208,532 $134,172 
Equity-based compensation and related taxes76,683 65,275 211,376 173,963 
Interest expense, net36,315 14,432 87,472 33,922 
Other expense (income), net13,584 (2,182)10,720 (5,582)
(Benefit) provision for income taxes, net(1,211)76 414 1,502 
Other (1)3,956 
Total reconciling items$197,946 $127,851 $522,470 $337,977 
(1) The Company recorded $4.0 million in the nine months ended September 30, 2020 in selling, operations, technology, general and administrative expenses in the Consolidated and Condensed Statements of Operations related to severance costs associated with February 2020 workforce reductions.
12. Income Taxes
The (benefit) provision for income taxes, net was $(1.2) million and $0.1 million for the three months ended September 30, 2020 and 2019, respectively, and $0.4 million and $1.5 million for the nine months ended September 30, 2020 and 2019, respectively. The (benefit) provision for income taxes, net recorded in the three and nine months ended September 30, 2020 is primarily related to income earned in the U.S. and certain foreign jurisdictions and U.S. state income taxes, offset by a discrete tax benefit related to excess tax benefits on equity awards for U.S. employees. The (benefit) provision for income taxes, net recorded in the three and nine months ended September 30, 2019 is primarily related to income earned in certain foreign jurisdictions and U.S. state income taxes.
Deferred income taxes reflect the impact of temporary differences between the amounts of assets and liabilities for financial reporting purposes and such amounts as measured by tax laws. The Company has deferred tax assets related to its net operating loss carryforwards accumulated since the fourth quarter of 2014 and related to net operating loss carryforwards of certain of its foreign subsidiaries. A valuation allowance against net deferred tax assets is required if, based upon the available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. The Company reassesses the
16

Table of Contents
valuation allowance on a quarterly basis and has provided a valuation allowance on substantially all of its worldwide net deferred tax assets.
The Company had 0 material unrecognized tax benefits as of September 30, 2020 and December 31, 2019. The Company’s policy is to recognize interest and penalties related to unrecognized tax benefits as a component of the (benefit) provision for income taxes, net. 
13.6. Stockholders’ Deficit
Preferred Stock
The CompanyWayfair authorized 10,000,000 shares of undesignated preferred stock, $0.001 par value per share, for future issuance. As of September 30, 2020, the CompanyMarch 31, 2021, Wayfair had 0 shares of undesignated preferred stock issued or outstanding.
Common Stock
The CompanyWayfair authorized 500,000,000 shares of Class A common stock, $0.001 par value per share, and 164,000,000 shares of Class B common stock, $0.001 par value per share, of which 68,959,95777,196,363 and 66,642,61172,980,490 shares of Class A common stock and 26,636,72126,563,909 and 26,957,81526,564,234 shares of Class B common stock were outstanding as of September 30, 2020March 31, 2021 and December 31, 2019, respectively.2020. The rights of the holders of Class A common stock and Class B common stock are identical, except with respect tofor voting and conversion rights. Each share of Class A common stock is entitled to 1 vote per share and each share of Class B common stock is entitled to 10 votes per share. Each share of Class B common stock may be converted into 1 share of Class A common stock at the option of its holder and will be automatically converted into 1 share of Class A common stock upon transfer thereof, subject to certain exceptions. In addition, upon the date on which the outstanding shares of Class B common stock represent less than 10% of the aggregate number of shares of the then outstanding Class A common stock and Class B common stock, or in the event of the affirmative vote or written consent of holders of at least 66 2/3% of the outstanding shares of Class B common stock, all outstanding shares of Class B common stock shall convert automatically into Class A common stock. Subject to preferences that may apply to any shares of preferred stock outstanding at the time, the holders of common stock are entitled to receive dividends out of funds legally available if the Board,board of directors (the “Board”), in its discretion, determines to issue dividends and then only at the times and in the amounts that the Board may determine. Since the Company'sWayfair's initial public offering through September 30, 2020, 55,401,693March 31, 2021, 55,474,505 shares of Class B common stock were converted to Class A common stock.
Stock Repurchase Program
On August 21, 2020, the Board authorized the repurchase of up to $700 million of the Company’sWayfair’s Class A common stock in the open market, through privately negotiated transactions, or otherwise, including pursuant to a Rule 10b5-1 plan (the “2020 Repurchase Program”). TheDuring the three months ended March 31, 2021, Wayfair repurchased $0.2 million through the 2020 Repurchase Program replaced the Company’s previous $200 million stock repurchase authorization approved by the Board in 2018 (the “2018 Repurchase Program”), which was terminated simultaneously.
During the three and nine months ended September 30, 2020, the Company repurchased $280.2 million through the stock repurchase programs at an average price of $331.65$223.63 per share of Class A common stock.
During the three and nine months ended September 30, 2019, the CompanyMarch 31, 2020, Wayfair did not repurchase any shares of common stock.
14. Credit Agreement7. Equity-Based Compensation
The Company has a credit agreement with certain lenders, which currentlyBoard adopted the 2014 Incentive Award Plan ("2014 Plan") to grant cash and equity incentive awards to eligible participants in order to attract, motivate and retain talent. The 2014 Plan is administered by the Board for awards to non-employee directors and by the compensation committee of the Board for other participants and provides for a $200the issuance of
16

Table of Contents
stock options, SARs, restricted common stock, restricted stock units ("RSUs"), performance shares, stock payments, cash payments, dividend awards and other incentives. Prior to the adoption of the 2014 Plan, Wayfair LLC issued certain equity awards pursuant to the Wayfair LLC Amended and Restated Common Unit Plan (the "2010 Plan"), which was administered by the Board of Wayfair LLC. Awards issued under the 2010 Plan that remain outstanding currently represent Class A or Class B common stock of Wayfair Inc.

The 2014 Plan initially made 8,603,066 shares of Class A common stock available for future award grants. The 2014 Plan also contains an evergreen provision whereby the shares available for future grants are increased on the first day of each calendar year from January 1, 2016 through and including January 1, 2024. As of January 1, 2021, 6,224,792 shares of Class A common stock were available for future grant under the 2014 Plan. Shares or RSUs forfeited, withheld for minimum statutory tax obligations, and unexercised stock option lapses from the 2010 and 2014 Plans are available for future grant under the 2014 Plan.
The following table presents activity relating to stock options for the three months ended March 31, 2021: 
 SharesWeighted-Average Exercise PriceWeighted-Average Remaining Contractual Term (Years)
Outstanding at December 31, 202019,046 $2.99 0.5
Options exercised(11,595)$2.91  
Outstanding and exercisable at March 31, 20217,451 $3.10 0.2
The intrinsic value of stock options exercised was $3.6 million senior secured revolving credit facility maturing on February 21, 2022 (the “Revolver”)and $0.4 million for the three months ended March 31, 2021 and 2020. Aggregate intrinsic value of stock options outstanding and currently exercisable is $2.3 million as of March 31, 2021. All stock options were fully vested at March 31, 2021.
The following table presents activity relating to RSUs for the three months ended March 31, 2021: 
 SharesWeighted-
Average Grant
Date Fair Value
Unvested at December 31, 20205,975,299 $134.03 
RSUs granted331,165 $291.61 
RSUs vested(710,224)$109.87 
RSUs forfeited/canceled(185,233)$143.32 
Outstanding as of March 31, 20215,411,007 $146.53 
The intrinsic value of RSUs vested was $194.7 million and $61.5 million for the three months ended March 31, 2021 and 2020. The Revolver contains affirmative and negative covenants customarily applicableaggregate intrinsic value of RSUs unvested is $1.7 billion as of March 31, 2021. Unrecognized equity-based compensation expense related to senior secured credit facilities, and also requires the CompanyRSUs expected to maintain certain levelsvest over time is $717.2 million with a weighted-average remaining vesting term of Free Cash Flow (as defined1.2 years as of March 31, 2021.
8. Income Taxes
The (benefit) provision for income taxes, net recorded in the credit agreement).
On August 21, 2020, in connection with the 2020 Repurchase Program, the Company amended the credit agreement for the Revolverthree months ended March 31, 2021 is primarily related to increase the Company’s stock repurchase basketincome earned in the negative covenantU.S. and certain foreign jurisdictions and U.S. state income taxes, as well as related changes in our valuation allowance on deferred tax assets, offset by a discrete tax benefit related to excess tax benefits on equity awards for restricted payments. The Company also increased the revolving loan commitment amount to $200 million on October 30, 2020 through an incremental commitment joinder. In the nine months ended September 30, 2020, the Company borrowed under the Revolver. All borrowings were repaidU.S. employees. Wayfair had 0 material unrecognized tax benefits as of September 30, 2020. As a result, there were 0 amounts outstanding on the Revolver as of September 30,March 31, 2021 and December 31, 2020.
17

Table of Contents
15. Convertible Debt
2017 Notes and Capped Call Transactions
On September 15, 2017, the Company issued $431.25 million in aggregate principal amount of 0.375% Convertible Senior Notes due 2022 (the "2017 Notes"), which includes the exercise in full of a $56.25 million over-allotment option, to certain financial institutions as the initial purchasers of the 2017 Notes (the "2017 Initial Purchasers"). On September 11, 2017, in connection with the pricing of the 2017 Notes, the Company entered into privately negotiated capped call transactions (the "2017 Base Capped Call Transactions") with 2 of the 2017 Initial Purchasers and certain other financial institutions (the "2017 Option Counterparties") and, in connection with the exercise in full of the over-allotment option by the 2017 Initial Purchasers, on September 14, 2017, entered into additional capped call transactions (such additional capped call transactions, the "2017 Additional Capped Call Transactions” and, together with the 2017 Base Capped Call Transactions, the "2017 Capped Call Transactions") with the 2017 Option Counterparties. Collectively, the 2017 Capped Call Transactions covered, initially, the number of shares of the Company’s Class A common stock underlying the 2017 Notes, subject to anti-dilution adjustments substantially similar to those applicable to the 2017 Notes.
The 2017 Notes were issued pursuant to an indenture, dated September 15, 2017 (the "2017 Indenture"), between the Company and U.S. Bank National Association, as trustee. The Company pays interest on the 2017 Notes semiannually in arrears at a rate of 0.375% per annum on March 1 and September 1 of each year. The 2017 Notes are convertible based upon an initial conversion rate of 9.6100 shares of the Company’s Class A common stock per $1,000 principal amount of 2017 Notes (equivalent to a conversion price of approximately $104.06 per share of the Company’s Class A common stock). The conversion rate will be subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially all of the holders of the Company’s Class A common stock, but will not be adjusted for accrued and unpaid interest. The Company will settle any conversions of the 2017 Notes in cash, shares of the Company’s Class A common stock or a combination thereof, with the form of consideration determined at the Company’s election.
The 2017 Notes will mature on September 1, 2022, unless earlier purchased, redeemed or converted. Prior to June 1, 2022, holders may convert all or a portion of their 2017 Notes only under the following circumstances: (1) during any calendar quarter (and only during such calendar quarter), if the last reported sale price of the Company’s Class A common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day; (2) during the 5 business day period after any 10 consecutive trading day period (the "2017 Notes measurement period") in which the trading price per $1,000 principal amount of 2017 Notes for each trading day of the 2017 Notes measurement period was less than 98% of the product of the last reported sale price of the Company’s Class A common stock and the conversion rate on each such trading day; (3) with respect to any 2017 Notes called for redemption by the Company, at any time prior to the close of business on the second scheduled trading day immediately preceding the redemption date; or (4) upon the occurrence of specified corporate events. On and after June 1, 2022 until the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert their 2017 Notes at any time, regardless of the foregoing circumstances. Holders of 2017 Notes who convert their 2017 Notes in connection with a notice of a redemption or a make-whole fundamental change (each as defined in the 2017 Indenture) may be entitled to a premium in the form of an increase in the conversion rate of the 2017 Notes.
On November 15, 2018, the Company amended and restated the 2017 Capped Call Transactions (the "Restated 2017 Capped Call Transactions") with each of the 2017 Option Counterparties in order to, among other things, provide that the options underlying the Restated 2017 Capped Call Transactions can, at the Company’s option, remain outstanding until September 1, 2022, which is the maturity date for the 2017 Notes, even if all or a portion of the 2017 Notes are converted, repurchased or redeemed prior to such date.
The Company could not redeem the 2017 Notes prior to September 8, 2020. On or after September 8, 2020, the Company may redeem for cash all or part of the 2017 Notes if the last reported sale price of the Company’s Class A common stock equals or exceeds 130% of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including at least 1 of the 5 trading days immediately preceding the date on which the Company provides notice of redemption, during any 30 consecutive trading days ending on, and including the trading day immediately preceding the date on which the Company provides notice of the redemption. The redemption price will be 100% of the principal amount of the 2017 Notes to be redeemed, plus accrued and unpaid interest, if any.
Upon the occurrence of a fundamental change (as defined in the 2017 Indenture), holders may require the Company to repurchase all or a portion of their 2017 Notes for cash at a price equal to 100% of the principal amount of the 2017 Notes to be repurchased plus any accrued but unpaid interest to, but excluding, the fundamental change repurchase date.
18

Table of Contents
The 2017 Indenture contains customary terms and covenants, including that upon certain events of default occurring and continuing, either the Trustee or the holders of not less than 25% in aggregate principal amount of the 2017 Notes then outstanding may declare the entire principal amount of all the 2017 Notes plus accrued interest, if any, to be immediately due and payable.
2018 Notes and Capped Call Transactions

In November 2018, the Company issued $575.0 million in aggregate principal amount of 1.125% Convertible Senior Notes due 2024 (the "2018 Notes"), which includes the exercise in full of a $75.0 million option granted to the initial purchasers, to certain financial institutions as the initial purchasers of the 2018 Notes (the "2018 Initial Purchasers"). The issuance of $500.0 million of 2018 Notes closed on November 19, 2018 and the additional $75.0 million of additional 2018 Notes, which were issued pursuant to the exercise of the 2018 Initial Purchasers' option to purchase such additional 2018 Notes, closed on November 29, 2018. On November 14, 2018, in connection with the pricing of the 2018 Notes, the Company entered into privately negotiated capped call transactions (the "2018 Base Capped Call Transactions") with one of the 2018 Initial Purchasers and certain other financial institutions (the "2018 Option Counterparties") and, in connection with the exercise in full of the 2018 Initial Purchasers' option to purchase such additional 2018 Notes, on November 27, 2018, entered into additional capped call transactions (such additional capped call transactions, the "2018 Additional Capped Call Transactions" and, together with the 2018 Base Capped Call Transactions, the "2018 Capped Call Transactions") with the 2018 Option Counterparties. Collectively, the 2018 Capped Call Transactions cover, initially, the number of shares of the Company’s Class A common stock underlying the 2018 Notes, subject to anti-dilution adjustments substantially similar to those applicable to the 2018 Notes.
The 2018 Notes were issued pursuant to an indenture, dated November 19, 2018 (the "2018 Indenture"), between the Company and U.S. Bank National Association, as trustee. The Company will pay interest on the 2018 Notes semiannually in arrears at a rate of 1.125% per annum on May 1 and November 1 of each year commencing on May 1, 2019. The 2018 Notes are convertible based upon an initial conversion rate of 8.5910 shares of the Company’s Class A common stock per $1,000 principal amount of 2018 Notes (equivalent to a conversion price of approximately $116.40 per share of the Company’s Class A common stock). The conversion rate will be subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially all of the holders of the Company’s Class A common stock, but will not be adjusted for accrued and unpaid interest. The Company will settle any conversions of the 2018 Notes in cash, shares of the Company’s Class A common stock or a combination thereof, with the form of consideration determined at the Company’s election.
The 2018 Notes will mature on November 1, 2024, unless earlier purchased, redeemed or converted. Prior to August 1, 2024, holders may convert all or a portion of their 2018 Notes only under the following circumstances: (1) during any calendar quarter (and only during such calendar quarter), if the last reported sale price of the Company’s Class A common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day; (2) during the five business day period after any ten consecutive trading day period (the "2018 Notes measurement period") in which the trading price per $1,000 principal amount of 2018 Notes for each trading day of the 2018 Notes measurement period was less than 98% of the product of the last reported sale price of the Company’s Class A common stock and the conversion rate on each such trading day; (3) with respect to any 2018 Notes called for redemption by the Company, at any time prior to the close of business on the second scheduled trading day immediately preceding the redemption date; or (4) upon the occurrence of specified corporate events. On and after August 1, 2024 until the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert their 2018 Notes at any time, regardless of the foregoing circumstances. Holders of 2018 Notes who convert their 2018 Notes in connection with a make-whole fundamental change or a notice of redemption (each as defined in the 2018 Indenture) may be entitled to a premium in the form of an increase in the conversion rate of the 2018 Notes.
The Company may not redeem the 2018 Notes prior to May 8, 2022. On or after May 8, 2022, the Company may redeem for cash all or part of the 2018 Notes if the last reported sale price of the Company’s Class A common stock equals or exceeds 130% of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including at least 1 of the 5 trading days immediately preceding the date on which the Company provides notice of redemption, during any 30 consecutive trading days ending on, and including the trading day immediately preceding the date on which the Company provides notice of the redemption. The redemption price will be 100% of the principal amount of the 2018 Notes to be redeemed, plus accrued and unpaid interest, if any.
Upon the occurrence of a fundamental change (as defined in the 2018 Indenture), holders may require the Company to repurchase all or a portion of their 2018 Notes for cash at a price equal to 100% of the principal amount of the 2018 Notes to be repurchased plus any accrued but unpaid interest to, but excluding, the fundamental change repurchase date.
19

Table of Contents
The 2018 Indenture contains customary terms and covenants, including that upon certain events of default occurring and continuing, either the Trustee or the holders of not less than 25% in aggregate principal amount of the 2018 Notes then outstanding may declare the entire principal amount of all the 2018 Notes plus accrued interest, if any, to be immediately due and payable.
2019 Notes and Capped Call Transactions

On August 19, 2019, the Company issued $948.75 million in aggregate principal amount of 1.00% Convertible Senior Notes due 2026 (the "2019 Notes"), which includes the exercise in full of a $123.75 million option granted to the initial purchasers, to certain financial institutions as the initial purchasers of the 2019 Notes (the "2019 Initial Purchasers"). On August 14, 2019, in connection with the pricing of the 2019 Notes, the Company entered into privately negotiated capped call transactions (the "2019 Base Capped Call Transactions") with certain of the 2019 Initial Purchasers or their affiliates and another financial institution (the "2019 Option Counterparties") and, in connection with the exercise in full of the 2019 Initial Purchasers' option to purchase such additional 2019 Notes, on August 16, 2019, entered into additional capped call transactions (such additional capped call transactions, the "2019 Additional Capped Call Transactions" and, together with the 2019 Base Capped Call Transactions, the "2019 Capped Call Transactions") with the 2019 Option Counterparties. Collectively, the 2019 Capped Call Transactions cover, initially, the number of shares of the Company’s Class A common stock underlying the 2019 Notes, subject to anti-dilution adjustments substantially similar to those applicable to the 2019 Notes.
The 2019 Notes were issued pursuant to an indenture, dated August 19, 2019 (the "2019 Indenture"), between the Company and U.S. Bank National Association, as trustee. The Company will pay interest on the 2019 Notes semiannually in arrears at a rate of 1.00% per annum on February 15 and August 15 of each year commencing on February 15, 2020. The 2019 Notes are convertible based upon an initial conversion rate of 6.7349 shares of the Company’s Class A common stock per $1,000 principal amount of 2019 Notes (equivalent to a conversion price of approximately $148.48 per share of the Company’s Class A common stock). The conversion rate will be subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially all of the holders of the Company’s Class A common stock, but will not be adjusted for accrued and unpaid interest. The Company will settle any conversions of the 2019 Notes in cash, shares of the Company’s Class A common stock or a combination thereof, with the form of consideration determined at the Company’s election.
The 2019 Notes will mature on August 15, 2026, unless earlier purchased, redeemed or converted. Prior to May 15, 2026, holders may convert all or a portion of their 2019 Notes only under the following circumstances: (1) during any calendar quarter commencing after the calendar quarter ending on December 31, 2019 (and only during such calendar quarter), if the last reported sale price of the Company’s Class A common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day; (2) during the five business day period after any ten consecutive trading day period (the “2019 Notes measurement period”) in which the trading price per $1,000 principal amount of 2019 Notes for each trading day of the 2019 Notes measurement period was less than 98% of the product of the last reported sale price of the Company’s Class A common stock and the conversion rate on each such trading day; (3) with respect to any 2019 Notes called for redemption by the Company, at any time prior to the close of business on the second scheduled trading day immediately preceding the redemption date; or (4) upon the occurrence of specified corporate events. On and after May 15, 2026 until the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert their 2019 Notes at any time, regardless of the foregoing circumstances. Holders of 2019 Notes who convert their 2019 Notes in connection with a make-whole fundamental change or a notice of redemption (each as defined in the 2019 Indenture) may be entitled to a premium in the form of an increase in the conversion rate of the 2019 Notes.

The Company may not redeem the 2019 Notes prior to August 20, 2023. On or after August 20, 2023, the Company may redeem for cash all or part of the 2019 Notes if the last reported sale price of the Company’s Class A common stock equals or exceeds 130% of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including at least one of the five trading days immediately preceding the date on which the Company provides notice of redemption, during any 30 consecutive trading days ending on, and including the trading day immediately preceding the date on which the Company provides notice of the redemption. The redemption price will be 100% of the principal amount of the 2019 Notes to be redeemed, plus accrued and unpaid interest, if any.

Upon the occurrence of a fundamental change (as defined in the 2019 Indenture), holders may require the Company to repurchase all or a portion of their 2019 Notes for cash at a price equal to 100% of the principal amount of the 2019 Notes to be repurchased plus any accrued but unpaid interest to, but excluding, the fundamental change repurchase date.

The 2019 Indenture contains customary terms and covenants, including that upon certain events of default occurring and continuing, either the Trustee or the holders of not less than 25% in aggregate principal amount of the 2019 Notes then
20

Table of Contents
outstanding may declare the entire principal amount of all the 2019 Notes plus accrued interest, if any, to be immediately due and payable.

2020 Notes and Capped Call Transactions

On August 14, 2020, the Company issued $1.518 billion in aggregate principal amount of 0.625% Convertible Senior Notes due 2025 (the “2020 Notes”, and together with the 2017 Notes, the 2018 Notes and the 2019 Notes, the “Non-Accreting Notes”), which includes the exercise in full of a $198.0 million option granted to the initial purchasers, to certain financial institutions as the initial purchasers of the 2020 Notes (the “2020 Initial Purchasers”). On August 11, 2020, in connection with the pricing of the 2020 Notes, the Company entered into privately negotiated capped call transactions (the “2020 Base Capped Call Transactions”) with certain of the 2020 Initial Purchasers or their respective affiliates and certain other financial institutions (the “2020 Option Counterparties”) and, in connection with the exercise in full of the 2020 Initial Purchasers’ option to purchase such additional 2020 Notes, on August 12, 2020, entered into additional capped call transactions (such additional capped call transactions, the “2020 Additional Capped Call Transactions” and together with the 2020 Base Capped Call Transactions, the “2020 Capped Call Transactions”) with the 2020 Option Counterparties. Collectively, the 2020 Capped Call Transactions cover, initially, the number of shares of the Company’s Class A common stock underlying the 2020 Notes, subject to anti-dilution adjustments substantially similar to those applicable to the 2020 Notes.
The 2020 Notes were issued pursuant to an indenture, dated August 14, 2020 (the "2020 Indenture"), between the Company and U.S. Bank National Association, as trustee. The Company will pay interest on the 2020 Notes semiannually in arrears at a rate of 0.625% per annum on April 1 and October 1 of each year commencing on April 1, 2021. The 2020 Notes are convertible based upon an initial conversion rate of 2.3972 shares of the Company’s Class A common stock per $1,000 principal amount of 2020 Notes (equivalent to a conversion price of approximately $417.15 per share of the Company’s Class A common stock). The conversion rate will be subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially all of the holders of the Company’s Class A common stock, but will not be adjusted for accrued and unpaid interest. The Company will settle any conversions of the 2020 Notes in cash, shares of the Company’s Class A common stock or a combination thereof, with the form of consideration determined at the Company’s election.
The 2020 Notes will mature on October 1, 2025, unless earlier purchased, redeemed or converted. Prior to July 1, 2025, holders may convert all or a portion of their 2020 Notes only under the following circumstances: (1) during any calendar quarter commencing after the calendar quarter ending on December 31, 2020 (and only during such calendar quarter), if the last reported sale price of the Company’s Class A common stock for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day; (2) during the five business day period after any ten consecutive trading day period (the “2020 Notes measurement period”) in which the trading price per $1,000 principal amount of 2020 Notes for each trading day of the 2020 Notes measurement period was less than 98% of the product of the last reported sale price of the Company’s Class A common stock and the conversion rate on each such trading day; (3) with respect to any 2020 Notes called for redemption by the Company, at any time prior to the close of business on the second scheduled trading day immediately preceding the redemption date; or (4) upon the occurrence of specified corporate events. On and after July 1, 2025 until the close of business on the second scheduled trading day immediately preceding the maturity date, holders may convert their 2020 Notes at any time, regardless of the foregoing circumstances. Holders of 2020 Notes who convert their 2020 Notes in connection with a make-whole fundamental change or a notice of redemption (each as defined in the 2020 Indenture) may be entitled to a premium in the form of an increase in the conversion rate of the 2020 Notes.

The Company may not redeem the 2020 Notes prior to October 4, 2022. On or after October 4, 2022, the Company may redeem for cash all or part of the 2020 Notes if the last reported sale price of the Company’s Class A common stock equals or exceeds 130% of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including at least one of the five trading days immediately preceding the date on which the Company provides notice of redemption, during any 30 consecutive trading days ending on, and including the trading day immediately preceding the date on which the Company provides notice of the redemption. The redemption price will be 100% of the principal amount of the 2020 Notes to be redeemed, plus accrued and unpaid interest, if any.

Upon the occurrence of a fundamental change (as defined in the 2020 Indenture), holders may require the Company to repurchase all or a portion of their 2020 Notes for cash at a price equal to 100% of the principal amount of the 2020 Notes to be repurchased plus any accrued but unpaid interest to, but excluding, the fundamental change repurchase date.

The 2020 Indenture contains customary terms and covenants, including that upon certain events of default occurring and continuing, either the Trustee or the holders of not less than 25% in aggregate principal amount of the 2020 Notes then
21

Table of Contents
outstanding may declare the entire principal amount of all the 2020 Notes plus accrued interest, if any, to be immediately due and payable.

Proceeds from Non-Accreting Notes Transactions
The net proceeds from the sale of the 2017 Notes, 2018 Notes, 2019 Notes, and the 2020 Notes were approximately $420.4 million, $562.0 million, $935.1 million, and $1.5 billion. respectively, after deducting the initial purchasers’ discounts and the offering expenses payable by the Company. The Company used approximately $44.2 million, $93.4 million, $145.7 million, and $255.0 million, respectively, of the net proceeds from the 2017 Notes, 2018 Notes, 2019 Notes, and 2020 Notes to pay the cost of the 2017 Capped Call Transactions, the 2018 Capped Call Transactions, the 2019 Capped Call Transactions, and the 2020 Capped Call Transactions, respectively.
Accounting for Non-Accreting Notes
In accounting for the issuance of the Non-Accreting Notes, the Company separated the Non-Accreting Notes into liability and equity components. The carrying amount of the liability components were calculated by measuring the fair value of a similar liability that does not have an associated convertible feature. The carrying amount of the equity components, representing the conversion option, which does not meet the criteria for separate accounting as a derivative as it is indexed to the Company's own stock, were determined by deducting the fair value of the liability components from the par value of the Non-Accreting Notes. The differences between the carrying amounts of the Non-Accreting Notes and the liability components represent the debt discounts for the corresponding Non-Accreting Notes, which is recorded as a direct deduction from the related debt liabilities in the Consolidated and Condensed Balance Sheet and amortized to interest expense using the effective interest method over the terms of the corresponding Non-Accreting Notes.
The effective interest rate of the 2017 Notes, the 2018 Notes, the 2019 Notes and the 2020 Notes is 6.0%, 8.1%, 6.4%, and 5.2%, respectively. The equity components of the 2017 Notes, the 2018 Notes, the 2019 Notes and the 2020 Notes of approximately $95.8 million, $181.5 million, $280.3 million, and $297.4 million, respectively, are included in additional paid-in capital in the Consolidated and Condensed Balance Sheet and are not remeasured as long as they continue to meet the conditions for equity classification. The Company allocated transaction costs related to the components of the Non-Accreting Notes using the same proportions as the proceeds from the corresponding Non-Accreting Notes. Transaction costs attributable to the liability components were recorded as direct deductions from the related debt liabilities in the Consolidated and Condensed Balance Sheet and amortized to interest expense over the terms of the corresponding Non-Accreting Notes, and transaction costs attributable to the equity components were netted with the corresponding equity components in shareholders’ deficit.
2020 Accreting Notes

On April 8, 2020, the Company issued $535.0 million in aggregate original principal amount of 2.50% Accreting Convertible Senior Notes due 2025 (the "2020 Accreting Notes", and collectively with the Non-Accreting Notes, the “Notes”) to GHEP VII Aggregator, L.P. ("Great Hill"), CBEP Investments, LLC ("Charlesbank") and The Spruce House Partnership LLC. The 2020 Accreting Notes are fully and unconditionally guaranteed on a senior unsecured basis by Wayfair LLC, a wholly-owned subsidiary of the Company, as guarantor.
The 2020 Accreting Notes were issued pursuant to an indenture, dated April 8, 2020 (the "2020 Accreting Indenture"), among the Company, Wayfair LLC, as guarantor, and U.S. Bank National Association, as trustee. The 2020 Accreting Notes are fully and unconditionally guaranteed on a senior unsecured basis by Wayfair LLC. No cash interest will be payable on the 2020 Accreting Notes. Instead, the 2020 Accreting Notes will accrue interest at a rate of 2.50% per annum which will accrete to the principal amount on April 1 and October 1 of each year, beginning on October 1, 2020. The 2020 Accreting Notes are convertible based upon an initial conversion price of $72.50 per share of the Company’s Class A common stock. The conversion price is subject to adjustment upon the occurrence of certain specified events, including certain distributions and dividends to all or substantially all of the holders of the Company's Class A common stock, but will not be adjusted for accrued and unpaid interest. The Company will settle any conversion of 2020 Accreting Notes with a number of shares of the Company's Class A common stock per $1,000 original principal amount of 2020 Accreting Notes equal to the accreted principal amount of such original principal amount of 2020 Accreting Notes divided by the conversion price.
The 2020 Accreting Notes will mature on April 1, 2025, unless earlier purchased, redeemed or converted. Holders may convert all or a portion of their 2020 Accreting Notes at any time prior to the second business day immediately preceding the maturity date. Holders of the 2020 Accreting Notes who convert in connection with a make-whole fundamental change (as defined in the 2020 Accreting Indenture) may be entitled to a premium in the form of additional shares of the Company's Class A common stock.
22

Table of Contents
The Company may not redeem the 2020 Accreting Notes prior to May 9, 2023. On or after May 9, 2023, the Company may redeem for cash all or part of the 2020 Accreting Notes if the last reported sale price of the Company's Class A common stock equals or exceeds 276% of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including at least one of the five trading days immediately preceding the date on which the Company provides notice of redemption, during any 30 consecutive trading days ending on, and including the trading day immediately preceding the date on which the Company provides notice of the redemption. The redemption price will be 100% of the accreted principal amount of the 2020 Accreting Notes to be redeemed, including accrued interest, if any, but excluding, the redemption date.
Upon the occurrence of a fundamental change (as defined in the 2020 Accreting Indenture), holders may require the Company to repurchase all or a portion of their 2020 Accreting Notes for cash at a price equal to 100% of the accreted principal amount of the 2020 Accreting Notes to be repurchased (which accreted principal amount upon repurchase will include interest, if any, accrued to, but excluding, the fundamental change repurchase date).
The 2020 Accreting Indenture contains customary terms and covenants, including that upon certain events of default occurring and continuing, either the Trustee or the holders of not less than 25% in aggregate principal amount of the 2020 Accreting Notes then outstanding may declare the entire principal amount of all the 2020 Accreting Notes plus accrued interest, if any, to be immediately due and payable.

The net proceeds from the sale of the 2020 Accreting Notes was approximately $527.4 million, after deducting the offering expenses payable by the Company.
In accounting for the issuance of the 2020 Accreting Notes, the Company determined there was a beneficial conversion feature, which represents the excess of the fair value of the underlying common stock at the commitment date less the effective conversion price of the shares convertible at that time. The beneficial conversion feature of $39.4 million was recorded to additional paid-in capital in the Consolidated and Condensed Balance Sheet and represents a debt discount to the 2020 Accreting Notes, which was recorded as a direct deduction from the related debt liability in the Consolidated and Condensed Balance Sheet. It is amortized to interest expense using the effective interest method over the term of the 2020 Accreting Notes. All transaction costs incurred were recorded as a direct deduction from the related debt liability in the Consolidated and Condensed Balance Sheet and are amortized to interest expense using the effective interest method over the term of the 2020 Accreting Notes.
The 2020 Accreting Notes accrue interest at a rate of 2.50% per annum, which will accrete to the principal amount on April 1 and October 1 of each year, beginning on October 1, 2020. The interest is amortized to interest expense using the effective interest method over the term of the 2020 Accreting Notes and recorded to other long-term liabilities in the Consolidated and Condensed Balance Sheet. Upon accretion to the principal amount on April 1 and October 1 of each year, the Company will reclassify the interest accrued as of that date to long-term debt. The beneficial conversion feature for additional shares, which would be issued upon conversion of paid in kind interest, is recorded as additional interest expense and additional paid-in capital over the term of the 2020 Accreting Notes as such interest accrues. The effective interest rate of the 2020 Accreting Notes is 4.4%.
Capped Call Transactions
The Restated 2017 Capped Call Transactions, 2018 Capped Call Transactions, 2019 Capped Call Transactions, and 2020 Capped Call Transactions (collectively, the "Capped Call Transactions") are expected generally to reduce the potential dilution and/or offset the cash payments the Company is required to make in excess of the principal amount of the Non-Accreting Notes upon conversion of the Non-Accreting Notes in the event that the market price per share of the Company’s Class A common stock is greater than the strike price of the Capped Call Transactions (which initially corresponds to the initial conversion price of the Non-Accreting Notes and is subject to certain adjustments under the terms of the Capped Call Transactions), with such reduction and/or offset subject to a cap based on the cap price of the Capped Call Transactions. The Restated 2017 Capped Call Transactions have an initial cap price of $154.16 per share of the Company’s Class A common stock, which represents a premium of 100% over the last reported sale price of the Company’s Class A common stock on September 11, 2017, which is the date the 2017 Notes priced, and is subject to certain adjustments under the terms of the Restated 2017 Capped Call Transactions. The 2018 Capped Call Transactions have an initial cap price of $219.63 per share of the Company’s Class A common stock, which represents a premium of 150% over the last reported sale price of the Company’s Class A common stock on November 14, 2018, which is the day the 2018 Notes priced, and is subject to certain adjustments under the terms of the 2018 Capped Call Transactions. The 2019 Capped Call Transactions have an initial cap price of $280.15 per share of the Company's Class A common stock, which represents a premium of 150% over the last reported sale price of the Company's Class A common stock on August 14, 2019, which is the day the 2019 Notes priced, and is subject to certain adjustments under the terms of the 2019 Capped Call Transactions. The 2020 Capped Call Transactions have an initial cap price of $787.08 per share of the Company’s Class A common stock, which represents a premium of 150% over the U.S. composite volume weighted average price of the Company’s Class A common stock on August 11, 2020, which is the day the 2020 Notes priced,
23

Table of Contents
and is subject to certain adjustments under the terms of the 2020 Capped Call Transactions. Collectively, the Capped Call Transactions cover, initially, the number of shares of the Company’s Class A common stock underlying the Non-Accreting Notes, subject to anti-dilution adjustments substantially similar to those applicable to the Non-Accreting Notes.
The Capped Call Transactions are separate transactions, in each case, entered into by the Company with the 2017 Option Counterparties, the 2018 Option Counterparties, the 2019 Option Counterparties, and the 2020 Option Counterparties, and are not part of the terms of the Non-Accreting Notes and will not affect any holder’s rights under the Non-Accreting Notes. Holders of the Non-Accreting Notes will not have any rights with respect to the Capped Call Transactions. The Capped Call Transactions do not meet the criteria for separate accounting as a derivative as they are indexed to the Company's stock. The premiums paid for the Capped Call Transactions have been included as a net reduction to additional paid-in capital within shareholders’ deficit.
Extinguishment, Conversions and Convertibility of the Notes
In August 2020, the Company used $1.0 billion of the net proceeds from the issuance of the 2020 Notes to repurchase for cash in privately negotiated repurchase transactions $343.4 million in aggregate principal amount of the 2017 Notes. Additionally, in the third quarter of 2020, $60.6 million aggregate principal of the 2017 Notes were settled upon conversion by the holders for 582,825 shares of the Company’s Class A common stock. Approximately $27.2 million aggregate principal amount of the 2017 Notes remained outstanding as of September 30, 2020.
In accounting for these transactions, the Company allocated $371.8 million of the total fair value of the consideration received from the 2020 Notes to the debt component of the repurchased 2017 Notes by estimating the fair value of a similar liability that did not have an associated convertible feature. The $12.6 million loss on extinguishment of the 2017 Notes recorded to Other (expense) income, net in the Consolidated and Condensed Statements of Operations, primarily represents the difference between the total fair value of consideration allocated to the debt component and the $360.5 million carrying value, net of the remaining unamortized debt discount and debt issuance costs. The Company applied the $818.7 million residual value of the total fair value of the consideration to the equity component in additional paid-in capital in the Consolidated and Condensed Balance Sheet.
The following Non-Accreting Notes are convertible during the calendar quarter ended December 31, 2020: the 2017 Notes, the 2018 Notes and the 2019 Notes. The 2020 Notes are not convertible during the fourth quarter of 2020. None of the 2018 Notes, the 2019 Notes or the 2020 Notes have been converted to date.
The 2020 Accreting Notes are convertible at any time prior to the second business day immediately preceding the maturity date (April 1, 2025). As of September 30, 2020, none of the 2020 Accreting Notes had been converted. In October 2020, Charlesbank converted $253.1 million of accreted principal of the 2020 Accreting Notes and received 3,490,175 shares of the Company’s Class A common stock.
Use of Proceeds of the Notes
The Company intends to use the remainder of the net proceeds from the Notes for working capital and general corporate purposes, including, but not limited to, operating and capital expenditures. The Company may also use a portion of the net proceeds to finance acquisitions, strategic transactions, investments. repurchases of its Class A common stock or the repayment, redemption, purchase or exchange of indebtedness (including the Notes).
Seniority of Notes
The Notes are general senior unsecured obligations of the Company. The Notes rank senior in right of payment to any of the Company’s future indebtedness that is expressly subordinated in right of payment to the Notes, rank equal in right of payment to the Company’s existing and future unsecured indebtedness that is not so subordinated, and are effectively subordinated in right of payment to any of the Company’s secured indebtedness to the extent of the value of the assets securing such indebtedness. The Non-Accreting Notes are structurally subordinated to all existing and future indebtedness and liabilities of the Company’s subsidiaries, including Wayfair LLC’s guaranty of the 2020 Accreting Notes, and the 2020 Accreting Notes are structurally subordinated to all existing and future indebtedness and liabilities of the Company’s subsidiaries (other than Wayfair LLC).
24

Table of Contents
The following table presents the outstanding principal amount and carrying value of the Notes as of the date presented:
 September 30, 2020December 31, 2019
 2017 Notes2018 Notes2019 Notes2020 Accreting Notes2020 Notes2017 Notes2018 Notes2019 Notes
(in thousands)
Principal amounts:
Principal$27,171 $575,000 $948,750 $535,000 $1,518,000 $431,250 $575,000 $948,750 
Unamortized debt discount(2,764)(140,200)(251,548)(42,650)(304,624)(59,830)(161,275)(277,700)
Net carrying amount$24,407 $434,800 $697,202 $492,350 $1,213,376 $371,420 $413,725 $671,050 
The following tables present total interest expense recognized related to the Notes:
Three Months Ended September 30,
 20202019
 2017 Notes2018 Notes2019 Notes2020 Accreting Notes2020 Notes2017 Notes2018 Notes2019 Notes
(in thousands)
Contractual interest expense$224 $1,617 $2,372 $3,310 $1,239 $404 $1,617 $1,031 
Interest cost related to amortization of the debt discount2,970 7,172 8,759 2,632 6,937 5,058 6,613 3,799 
Total interest expense$3,194 $8,789 $11,131 $5,942 $8,176 $5,462 $8,230 $4,830 
Nine Months Ended September 30,
 20202019
 2017 Notes2018 Notes2019 Notes2020 Accreting Notes2020 Notes2017 Notes2018 Notes2019 Notes
(in thousands)
Contractual interest expense$1,033 $4,852 $7,063 $6,502 $1,239 $1,213 $4,852 $1,031 
Interest cost related to amortization of the debt discount13,471 21,075 25,912 4,317 6,937 14,948 19,423 3,799 
Total interest expense$14,504 $25,927 $32,975 $10,819 $8,176 $16,161 $24,275 $4,830 
The estimated fair value of the 2017 Notes, 2018 Notes, 2019 Notes, 2020 Notes, and 2020 Accreting Notes was $75.6 million, $1.5 billion, $1.8 billion, $1.5 billion and $2.2 billion, respectively, as of September 30, 2020. The estimated fair value of the Non-Accreting Notes was determined through consideration of quoted market prices. The estimated fair value of the 2020 Accreting Notes was determined through an option pricing model using Level 3 inputs including volatility and credit spread. The fair values of the Non-Accreting Notes and the 2020 Accreting Notes are classified as Level 2 and Level 3, respectively, as defined in Note 3, Investments and Fair Value Measurements. The if-converted value of the 2017 Notes, 2018 Notes, 2019 Notes, and 2020 Accreting Notes exceeded the principal value by $48.8 million, $862.5 million, $910.7 million, and $1.6 billion, respectively, as of September 30, 2020. The if-converted value of the 2020 Notes did not exceed the principal value as of September 30, 2020.
25

Table of Contents
16.9. Earnings (Loss) per Share
Basic and diluted earnings (loss) per share is presented using the two-class method required for participating securities: Class A and Class B common stock. The rights of the holders of Class A and Class B common stock are identical, except with respect to voting and conversion. For more information on the rights of Class A and Class B common stockholders, see Note 13, Stockholders’ Deficit.
Basic earnings (loss) per share is computed using the weighted-average number of shares of common stock outstanding during the period. Diluted earnings (loss) per share is computed using the weighted-average number of shares of common stock plus, if dilutive, common stock equivalents outstanding during the period and stock issuable upon conversion of our convertible debt instruments. The Company's common stock equivalents consist of shares issuable upon the release of RSUs, and to a lesser extent, the incremental shares of common stock issuable upon the exercise of stock options and unvested restricted stock. The dilutive effect of these common stock equivalents is reflected in diluted earnings (loss) per share by application of the treasury stock method. The dilutive effect of shares issuable upon conversion of the Company's convertible debt instruments are included in the calculation of diluted net earnings (loss) per share under the if-converted method.
For periods in which the Company has generated a net loss, the Company's basic and diluted earnings (loss) per share are the same as basic earnings (loss) per share, as the effects of common stock equivalents outstanding and shares issuable upon conversion of convertible debt instruments are antidilutive and therefore excluded from the calculation of diluted earnings (loss) per share.
The Company allocates undistributed earnings between the classes on a 1-to-1 basis when computing earnings (loss) per share. As a result, basic and diluted earnings (loss) per Class A and Class B shares of common stock are equivalent.
The following table presents the calculation of basic and diluted earnings (loss) per share: 
Three months ended September 30,Nine months ended September 30, Three months ended March 31,
2020201920202019 20212020
(in thousands, except per share data)(in thousands, except per share data)
Numerator:Numerator:Numerator:
Numerator for basic EPS - Net income (loss)Numerator for basic EPS - Net income (loss)$173,166 $(272,035)$161,178 $(654,362)Numerator for basic EPS - Net income (loss)$18,234 $(285,865)
Effect of dilutive securities:Effect of dilutive securities:Effect of dilutive securities:
Interest expense associated with convertible debt instrumentsInterest expense associated with convertible debt instruments9,136 Interest expense associated with convertible debt instruments(1,567)
Numerator for diluted EPS - net income (loss) available to common stockholders after the effect of dilutive securitiesNumerator for diluted EPS - net income (loss) available to common stockholders after the effect of dilutive securities$182,302 $(272,035)$161,178 $(654,362)Numerator for diluted EPS - net income (loss) available to common stockholders after the effect of dilutive securities$16,667 $(285,865)
Denominator:Denominator:Denominator:
Denominator for basic EPS - weighted-average number of shares of common stock outstandingDenominator for basic EPS - weighted-average number of shares of common stock outstanding95,373 92,540 94,767 91,820 Denominator for basic EPS - weighted-average number of shares of common stock outstanding102,840 94,089 
Effect of dilutive securities:Effect of dilutive securities:Effect of dilutive securities:
Employee stock optionsEmployee stock options24 32 Employee stock options15 
Restricted stock unitsRestricted stock units4,123 3,222 Restricted stock units3,128 
Convertible debt instrumentsConvertible debt instruments9,680 Convertible debt instruments699 
Dilutive potential common sharesDilutive potential common shares13,827 3,254 Dilutive potential common shares3,842 
Denominator for diluted EPS - adjusted weighted-average number of shares of common stock outstanding after the effect of dilutive securitiesDenominator for diluted EPS - adjusted weighted-average number of shares of common stock outstanding after the effect of dilutive securities109,200 92,540 98,021 91,820 Denominator for diluted EPS - adjusted weighted-average number of shares of common stock outstanding after the effect of dilutive securities106,682 94,089 
Basic earnings (loss) per share$1.82 $(2.94)$1.70 $(7.13)
Diluted earnings (loss) per share$1.67 $(2.94)$1.64 $(7.13)
Earnings (Loss) per Share:Earnings (Loss) per Share:
BasicBasic$0.18 $(3.04)
DilutedDiluted$0.16 $(3.04)

2618

Table of Contents
The potential common shares from anti-dilutive securities excluded from the weighted-average shares of common stock used to calculate diluted earnings (loss) per share were as follows:
Three months ended September 30,Nine months ended September 30,Three months ended March 31,
202020192020201920212020
(in thousands)(in thousands)
Outstanding employee stock optionsOutstanding employee stock options51 51 Outstanding employee stock options37 
Unvested restricted common stock20 20 
Unvested restricted stock unitsUnvested restricted stock units116 7,823 510 7,823 Unvested restricted stock units61 7,154 
Shares related to convertible debt instrumentsShares related to convertible debt instruments13,228 15,474 20,232 15,474 Shares related to convertible debt instruments15,630 15,474 
TotalTotal13,344 23,368 20,742 23,368 Total15,691 22,665 
The CompanyWayfair may settle conversions of the Non-Accreting Notes in cash, shares of the Company'sWayfair’s Class A common stock or any combination thereof at its election. The CompanyWayfair will settle conversions of the 20202025 Accreting Notes in shares. The Capped Call TransactionsCalls are generally expected to reduce the potential dilution of the Company'sWayfair's Class A common stock upon any conversion of the Notes and/or offset the cash payments the CompanyWayfair is required to make in excess of the principal amount of the Notes.Notes upon conversion of the Notes if the market price per share of Wayfair’s Class A common stock is greater than the strike price of the Capped Calls (which corresponded to the initial conversion price of the Non-Accreting Notes and is subject to certain adjustments under the terms of the Capped Calls), with such reduction and/or offset subject to the Initial Cap Price. The number of shares of the Company'sWayfair's Class A common stock potentially issuable and obtainable at the respective conversion prices of the Notes and the Capped Call, Transactions, respectively, by year,as of March 31, 2021, are as follows:
2017 Notes / Restated 2017 Capped Call Transactions2018 Notes / 2018 Capped Call Transactions2019 Notes / 2019 Capped Call Transactions2020 Accreting Notes2020 Notes / 2020 Capped Call Transactions2022 Notes / 2022 Capped Calls2024 Notes / 2024 Capped Calls2026 Notes / 2026 Capped Calls2025 Accreting Notes2025 Notes / 2025 Capped Calls
(in thousands)(in thousands)
Shares potentially issuable from convertible debt instrumentsShares potentially issuable from convertible debt instruments261 4,940 6,390 7,379 3,639 Shares potentially issuable from convertible debt instruments169 4,940 6,390 489 3,639 
Shares obtainable from the exercise of capped call transactions(1,347)(2,322)(3,003)— (1,710)
Shares obtainable from the exercise of capped callsShares obtainable from the exercise of capped calls(1,347)(2,322)(3,003)(1,710)
TotalTotal(1,086)2,618 3,387 7,379 1,929 Total(1,178)2,618 3,387 489 1,929 
For more information on the structure of the Notes and the Capped Call Transactions,Calls, including potential adjustments to the conversion prices used to determine the shares presented in the preceding table, see Note 15, 4,Convertible Debt and Other Financing.

17.10. Segment and Geographic Information
Operating segments are defined as components of an enterprise for which separate financial information is available that is evaluated on a regular basis by the Chief Operating Decision Maker ("CODM") in deciding how to allocate resources to an individual segment and in assessing performance. Wayfair’s CODM is its Chief Executive Officer. 
Wayfair's operating and reportable segments are the U.S. and International. These segments reflect the way the CODM allocates resources and evaluates financial performance, which is based upon each segment's Adjusted EBITDA. Adjusted EBITDA is defined as net income (loss) before depreciation and amortization, equity-based compensation and related taxes, interest (expense), net, other (expense), net, (benefit) provision for income taxes, net, non-recurring items, and other items not indicative of our ongoing operating performance. These charges are excluded from evaluation of segment performance because it facilitates reportable segment performance comparisons on a period-to-period basis as these costs may vary independent of business performance.
Wayfair allocates certain operating expenses to the operating and reportable segments, including customer service and merchant fees and selling, operations, technology, general and administrative based on the usage and relative contribution provided to the segments. It excludes from the allocations certain operating expense lines, including depreciation and amortization, equity-based compensation and related taxes, as well as interest (expense), net, other (expense), net, and (benefit) provision for income taxes, net. There are no net revenue transactions between Wayfair's reportable segments.
U.S.
The U.S. segment primarily consists of amounts earned through product sales through Wayfair's family of sites in the U.S.
19

Table of Contents
International
The International segment primarily consists of amounts earned through product sales through Wayfair's international sites.
Net revenue from external customers for each group of similar products and services are not reported to the CODM. Separate identification of this information for purposes of segment disclosure is impractical, as it is not readily available and the cost to develop it would be excessive. No individual country outside of the U.S. provided greater than 10% of consolidated net revenue.
The following tables present net revenues and Adjusted EBITDA attributable to Wayfair's reportable segments for the periods presented:
 Three months ended March 31,
 20212020
(in thousands)
U.S. net revenue$2,820,686 $1,974,983 
International net revenue656,832 355,080 
Total net revenue$3,477,518 $2,330,063 
Three months ended March 31,
20212020
(in thousands)
Adjusted EBITDA:
U.S.$227,235 $(45,095)
International(21,468)(82,182)
Total reportable segments Adjusted EBITDA205,767 (127,277)
Less: reconciling items (1)(187,533)(158,588)
Net income (loss)$18,234 $(285,865)
(1) The following adjustments are made to reconcile total reportable segments Adjusted EBITDA to consolidated net income (loss):
Three months ended March 31,
20212020
(in thousands)
Depreciation and amortization$80,312 $66,843 
Equity-based compensation and related taxes86,901 63,992 
Interest expense, net6,812 22,218 
Other expense, net3,298 246 
(Benefit) provision for income taxes, net(2,002)1,333 
Other (1)12,212 3,956 
Total reconciling items$187,533 $158,588 
(1) In the three months ended March 31, 2021, we recorded $12.2 million of customer service center impairment and other charges related to our plan to consolidate customer service centers. During the three months ended March 31, 2020, we recorded $4.0 million in selling, operations, technology, general and administrative expenses for severance costs associated with February 2020 workforce reductions.

11. Related Party Transactions

As discussed in Note 6, Note 15, Convertible Debt and Other Financing,, included in Part II, Item 8, Financial Statements and Supplementary Data, of Wayfair’s Annual Report on Form 10-K for the year ended December 31, 2020, in April 8, 2020, pursuant to the terms of the amended and restated purchase agreement, dated April 7, 2020 (the "Purchase Agreement"), the CompanyWayfair issued $535.0 million in aggregate original principal amount of 20202025 Accreting Notes. The issuance of the 20202025 Accreting Notes constitutes a related
20

Table of Contents
party transaction because of Michael W. Choe's positions as a director of the CompanyWayfair (as of May 12, 2020) and Managing Director and Chief Executive Officer of Charlesbank Capital Partners, LLC, the sole owner of the ultimate general partner of Charlesbank, a party to the Purchase Agreement; Michael Kumin's positions as a director of the CompanyWayfair and a Managing Partner at Great Hill Partners, LP, Manager of the ultimate general partner of Great Hill, a party to the Purchase Agreement; and the limited partnership interests held by Niraj Shah and Steve Conine, the Company'sWayfair's co-founders and co-chairmen, in affiliates of Great Hill and Charlesbank.

18. Recent Accounting Pronouncements

In August 2020, the FASB issued ASU No. 2020-06, Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40) (“ASU 2020-06”). This ASU simplifies the accounting for convertible instruments by removing the separation models for convertible debt with cash conversion features and convertible instruments with a beneficial conversion feature. Under ASU 2020-06, a convertible debt instrument with those features will generally be reported as a single liability at its amortized cost with no separate accounting for the embedded conversion features. We expect the elimination of these models will reduce reported interest expense and increase reported net income for the Company’s existing convertible instruments falling under the scope of those models before the adoption of ASU 2020-06. ASU 2020-06 requires the application of the if-converted method when calculating diluted earnings per share, eliminating the Company’s ability to use the treasury stock method when certain conditions are met. The ASU is effective for annual reporting periods beginning after December 15, 2021, with early adoption permitted no earlier than fiscal years
2721

Table of Contents
beginning after December 15, 2020. Management is currently evaluating the impact of the adoption of this ASU on the Company’s consolidated financial statements.
ITEMItem 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONSManagement’s Discussion and Analysis Of Financial Condition and Results Of Operations
The following discussionForward Looking Statements
This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of our financial conditionSection 27A of the Securities Act of 1933, as amended (the "Securities Act"), and resultsSection 21E of operations should be read in conjunction with the unaudited Consolidated and Condensed Financial Statements and the notes thereto included elsewhereSecurities Exchange Act of 1934, as amended (the "Exchange Act"). All statements other than statements of historical fact contained in this Quarterly Report on Form 10-Q, including statements regarding our investment plans and anticipated returns on those investments, our future customer growth, our future results of operations and financial position, available liquidity and access to financing sources, our business strategy, plans and objectives of management for future operations, consumer activity and behaviors, developments in our technology and systems and anticipated results of those developments and the impact of the novel coronavirus (COVID-19) pandemic and our audited Consolidated Financial Statements and related notes thereto includedresponse to it, are forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions.
Forward-looking statements are based on current expectations of future events. We cannot guarantee that any forward-looking statement will be accurate, although we believe that we have been reasonable in our Annual Reportexpectations and assumptions. Investors should realize that if underlying assumptions prove inaccurate or that known or unknown risks or uncertainties materialize, actual results could vary materially from Wayfair’s expectations and projections. Investors are therefore cautioned not to place undue reliance on Form 10-K for the year ended December 31, 2019. This discussion containsany forward-looking statements. These forward-looking statements that involve risks and uncertainties. As a resultspeak only as of many factors, such as those included in Part I, Item 1, Special Note Regarding Forward Looking Statements, and inPart II, Item 1A, Risk Factors,the date of this Quarterly Report on Form 10-Q and, except as required by applicable law, we undertake no obligation to publicly update or revise any forward-looking statements contained herein, whether as a result of any new information, future events or otherwise.
Factors that could cause or contribute to differences in our future results include, without limitation, the following:
our ability to acquire new customers and sustain and/or manage our growth;
our ability to increase our net revenue per active customer;
our ability to build and maintain strong brands;
our ability to manage our global growth and expansion;
our ability to compete successfully;
the rate of growth of the Internet and e-commerce;
economic factors, such as interest rates, the housing market, currency exchange fluctuations and changes in customer spending;
disruptions or inefficiencies in our supply chain or logistics network, including any impact of the COVID-19 outbreak on our suppliers and third party carriers and delivery agents;
potential impacts of the COVID-19 outbreak on our business, financial condition, and results of operations;
world events, natural disasters, public health emergencies (such as the COVID-19 outbreak), civil disturbances, and terrorist attacks; and
developments in, and the outcome of, legal and regulatory proceedings and investigations to which we are a party or are subject, and the liabilities, obligations and expenses, if any, that we may incur in connection therewith.
A further list and description of risks, uncertainties and other factors that could cause or contribute to differences in our future results include the cautionary statements herein and in our other filings with the Securities and Exchange Commission, including those set forth under Part I, Item 1A, Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2019,2020. We qualify all of our actual results may differ materially from those anticipated inforward-looking statements by these forward-lookingcautionary statements.
The following discussion includes financial information prepared in accordance with generally accepted accounting principles in the United States
22

Table of America ("GAAP"), as well as certain non-GAAP financial measures such as Adjusted EBITDA, Free Cash Flow, and Net Revenue Constant Currency Growth. Generally, a non-GAAP financial measure is a numerical measure of financial performance, financial position or cash flows that excludes (or includes) amounts that are included in (or excluded from) the most directly comparable measure calculated and presented in accordance with GAAP. Management believes the use of these non-GAAP measures on a consolidated and reportable segment basis assists investors in understanding the ongoing operating performance of our business by presenting comparable financial results between periods. For more information on these non-GAAP financial measures, including reconciliations to the most directly comparable GAAP financial measures, see "Non-GAAP Financial Measures" below.Contents
Unless the context requires otherwise, references in this Quarterly Report on Form 10-Q to "Wayfair," "the company," "we," "us," "our," and similar terms include Wayfair Inc. and its subsidiaries, unless the context indicates otherwise.

Overview
We areWayfair is one of the world's largest online destinations for the home. Through our e-commerce business model, we offer visually inspired browsing, compelling merchandising, easy product discovery and attractive prices for over eighteentwenty-two million products from over 12,00016,000 suppliers. Because
We believe an increasing portion of the largedollars spent on home goods will be spent online and that there is an opportunity for acquiring more market opportunity we see in front of us, we are currently investing acrossshare. Our business model is designed to grow our business, including investments to expand our international business, to build our proprietary logistics network and to continue developing various product categories.
Our operating and reportable segments are the U.S. and International. The following table presents net revenue attributableby acquiring new customers as well as stimulating repeat purchases from our existing customers. Through increasing brand awareness as well as paid and unpaid advertising, we attract new and repeat customers to our reportable segments for the periods presented:
 Three months ended September 30,Nine months ended September 30,
 2020201920202019
(in thousands)
U.S. net revenue$3,274,872 $1,966,654 $8,901,559 $5,624,870 
International net revenue564,698 338,833 1,572,746 968,697 
Total net revenue$3,839,570 $2,305,487 $10,474,305 $6,593,567 
For more information on our segments, see Note 11, Segmentsites. We turn these customers into recurring shoppers by creating a seamless shopping experience across their entire journey — offering best-in-class product discovery, purchasing, fulfillment and Geographic Information, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q.customer service.
COVID-19 Outbreak
We are continuing to closely monitor the impact of the COVID-19 outbreak on our business, results of operations and financial results. The situation surrounding the COVID-19 outbreak remainscontinues to remain fluid and the full extent of the positive or negative impact of the COVID-19 outbreak on our business will depend on certain developments including the length of time that the outbreak continues, the impact on consumer activity and behaviors and the effect on our customers, employees, suppliers, partners, and stockholders, all of which are uncertain and cannot be predicted. See Part II,I, Item 1A, Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2020 for additional details. Our focus remains on promoting the health, safety and financial security of our employees and serving our customers. As a result, we have taken a number of precautionary measures, including implementing social distancing and enhanced cleaning measures and COVID-19 testing in our facilities, suspending all non-essential travel, transitioning a large portion of our employees to working-from-home, reimbursing certain employee technology purchases, providing employee welfare programs, providing emergency paid time off and targeted hourly pay increases and developing no contact delivery methods.
28

Table of Contents
In an effort to contain or slow the COVID-19 outbreak, authorities across the world have implemented various measures, some of which have been subsequently rescinded or modified, including travel bans, stay-at-home orders and shutdowns of certain businesses. We anticipate that these actions and the global health crisis caused by the COVID-19 outbreak, including any resurgences, will continue to negatively impact global economic activity. While the COVID-19 outbreak has not had a material adverse impact on our operations to date and we believe the long-term opportunity that we see for shopping for the home online remains unchanged, it is difficult to predict all of the positive or negative impacts the COVID-19 outbreak will have on our business.business in the short- and long-term.
In the short term, we have continued to see increased sales and order activity in the market since the COVID-19 outbreak. In order to keep up withTo serve the increased orders, we have hired and are continuing to hire additional frontline and sales and service workers. However, much is unknown and accordingly the situation remains dynamic and subject to rapid and possibly material change. We will continue to actively monitor the situation and may take further actions that alter our business operations as may be required by federal, state, local or foreign authorities, or that we determine are in the best interests of our customers, employees, suppliers, partners, stockholders and communities.
Factors Affecting our Performance
We believe that our performance and future success depend on a number of factors that present significant opportunities for us but also pose risks and challenges, including those discussed in Part I, Item 1A, Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2020.

23

Table of Contents
Key Financial and Operating Metrics
We measure our business using key financial and operating metrics, as well as non-GAAP financial measures.Adjusted EBITDA, Free Cash Flow and Adjusted Diluted Earnings (Loss) per Share (see “Non-GAAP Financial Measures”). Our Free Cash Flow non-GAAP financial measure isand Adjusted Diluted Earnings (Loss) per Share are measured on a consolidated basis, while our Adjusted EBITDA non-GAAP financial measure is measured on a consolidated and reportable segment basis. See Note 11, Segment and Geographic Information, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q for additional information regarding our reportable segments. All other key financial and operating metrics are derived and reported from our consolidated Direct Retail net revenue, which includes sales generated primarily through our family of sites. These metrics do not include net revenue derived from the websites operated by our retail partners and our media solutions business. We do not have access to certain customer level information on net revenue derived through our retail partners and therefore cannot measure or disclose it.revenue.
We use the following metrics to assess the near and longer-term performance of our overall business:
 Three months ended September 30,Nine months ended September 30,
 2020201920202019
(in thousands, except LTM Net Revenue per Active Customer and Average Order Value)
Direct Retail Financial and Operating Metrics:  
Direct Retail Net Revenue (1)$3,827,265 $2,299,680 $10,444,083 $6,562,620 
Active Customers28,783 19,071 28,783 19,071 
LTM Net Revenue per Active Customer$451 $449 $451 $449 
Orders Delivered15,758 9,121 44,526 26,446 
Average Order Value$243 $252 $235 $248 
Non-GAAP Financial Measures:
Adjusted EBITDA$371,112 $(144,184)$683,648 $(316,385)
Free Cash Flow$255,028 $(180,900)$954,007 $(439,188)
 Three months ended March 31,
 20212020
(in thousands, except LTM Net Revenue per Active Customer, Average Order Value and per share data)
Key Financial Statement Metrics:  
Net revenue$3,477,518 $2,330,063 
  Gross profit$1,003,027 $579,123 
Income (loss) from operations$26,342 $(262,068)
Net income (loss)$18,234 $(285,865)
Earnings (loss) per share:
Basic$0.18 $(3.04)
Diluted$0.16 $(3.04)
Key Operating Metrics:
Active customers (1)33,193 21,108 
LTM net revenue per active customer (2)$461 $449 
Orders delivered (3)14,696 9,876 
Average order value (4)$237 $235 
Non-GAAP Financial Measures:
Adjusted EBITDA$205,767 $(127,277)
Free Cash Flow$111,190 $(354,623)
Adjusted Diluted Earnings (Loss) per Share (5)$1.00 $(2.30)
(1) Direct RetailThe number of active customers represents the total number of individual customers who have purchased at least once directly from our sites during the preceding twelve-month period. The change in active customers in a reported period captures both the inflow of new customers as well as the outflow of existing customers who have not made a purchase in the last twelve months. We view the number of active customers as a key indicator of our growth.
(2) LTM net revenue per active customer represents our total net revenue in the last twelve months divided by our total number of active customers for the same preceding twelve-month period. We view LTM net revenue per active customer as a key indicator of our customers' purchasing patterns, including their initial and repeat purchase behavior.
(3) Orders delivered represents the total orders delivered in any period, inclusive of orders that may eventually be returned. As we ship a large volume of packages through multiple carriers, actual delivery dates may not always be available, and as such we estimate delivery dates based on historical data. We recognize net revenue when an order is delivered, and therefore orders delivered, together with average order value, is an indicator of the net revenue we expect to recognize in a given period. We view orders delivered as a key indicator of our growth.
(4) We define average order value as total net revenue in a given period divided by the orders delivered in that period. We view average order value as a key indicator of the mix of products on our sites, the mix of offers and promotions and the purchasing behavior of our customers.
(5) Adjusted Diluted Earnings (Loss) per Share reflects our January 1, 2021 adoption of ASU 2020-06, further discussed in Note 1, Summary of Significant Accounting Policies, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q. Prior periods have not been restated. Under legacy accounting, Adjusted Diluted Earnings (Loss) per share for the three months ended March 31, 2021 would have been $0.62.
24

Table of Contents
Results of Consolidated Operations
Comparison of the three months ended March 31, 2021 and 2020
Net revenue
In the three months ended March 31, 2021, net revenue increased by $1.1 billion, or 49.2%, compared to the same period in 2020, primarily due to growth in our customer base, with the number of active customers increasing by 57.3% from the three months ended March 31, 2021 compared to the three months ended March 31, 2020. There was an increase in order frequency, with LTM orders per active customer increasing by 6.5% in the three months ended March 31, 2021 compared to the three months ended March 31, 2020. Additionally, we believe our merchandising investments encouraged active customers to spend, on average, more in the three months ended March 31, 2021, with LTM net revenue per active customer increasing 2.7% for the three months ended March 31, 2021 compared to the three months ended March 31, 2020. Our U.S. net revenue increased 42.8%, while our International net revenue increased 85.0% in the first quarter of 2021 compared to same period in 2020. International Net Revenue Constant Currency Growth (see “Non-GAAP Measures” below) was 72.5% in the first quarter of 2021 over the same quarter of 2020.
 Three months ended March 31, 
 20212020% Change
(in thousands)
U.S. net revenue$2,820,686 $1,974,983 42.8 %
International net revenue656,832 355,080 85.0 %
Net revenue$3,477,518 $2,330,063 49.2 %
For more information on our segments, see Note 10 to the unaudited consolidated and condensed financial statements, Segment and Geographic Information, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q.
Cost of goods sold
Cost of goods sold is sensitive to many factors, including quarter-to-quarter variability in product mix, pricing strategies, changes in wholesale, shipping and fulfillment costs and fees earned for supplier services rendered. In the three months ended March 31, 2021, cost of goods sold increased by $723.6 million, or 41.3%, compared to the same period in 2020.
The increase in cost of goods sold is primarily driven by an increase in the number of orders delivered, partially offset by operational efficiencies. The decrease in cost of goods sold as a percentage of net revenue is calculatedprimarily a result of unlocking incremental margin from merchandising investments and operational efficiencies.
 Three months ended March 31, 
 20212020% Change
(in thousands)
Cost of goods sold$2,474,491$1,750,94041.3 %
As a percentage of net revenue71.2 %75.1 %

25

Table of Contents
Operating expenses  
Operating expenses are comprised of customer service and merchant fees, advertising, selling, operations, technology, general and administrative expenses and customer service center impairment and other charges. We disclose separately the equity-based compensation and related taxes that are included in customer service and merchant fees and selling, operations, technology and general and administrative expenses.
 Three months ended March 31, 
 20212020% Change
(in thousands)
Customer service and merchant fees (1)$147,241$89,46364.6 %
Advertising365,863275,76032.7 %
Selling, operations, technology, general and administrative (1)451,369475,968(5.2)%
Customer service center impairment and other charges12,212 — — 
Total operating expenses$976,685$841,19116.1 %
As a percentage of net revenue:   
Customer service and merchant fees (1)4.2 %3.8 % 
Advertising10.5 %11.8 % 
Selling, operations, technology, general and administrative (1)13.0 %20.4 % 
Customer service center impairment and other charges0.4 %— %
 28.1 %36.0 % 
(1) Includes equity-based compensation and related taxes as follows:  
Three months ended March 31,
20212020
(in thousands)
Customer service and merchant fees$5,894 $2,118 
Selling, operations, technology, general and administrative$78,002 $60,146 
Our equity-based compensation and related taxes included in customer service and merchant fees and selling, operations, technology, general and administrative expenses increased by taking consolidated$21.6 million in the three months ended March 31, 2021, compared to the same period in 2020, as a result of RSUs awarded in 2020 and the three months ended March 31, 2021.
The following table summarizes operating expenses as a percentage of net revenue, excluding equity-based compensation and related taxes:
 Three months ended March 31,
 20212020
Customer service and merchant fees4.1 %3.7 %
Selling, operations, technology, general and administrative10.7 %17.8 %
Customer Service and Merchant Fees
Excluding the impact of equity-based compensation and related taxes, our expenses for customer service and merchant fees increased by $54.0 million in three months ended March 31, 2021, compared to the same period in 2020, primarily due to the increase in net revenue during the three months ended March 31, 2021. Expenses for customer service and merchant fees, both including and excluding U.S.equity-based compensation and related taxes, as a percentage of net revenues increased in the three months ended March 31, 2021, compared to the same period in 2020, primarily due to customer service hiring to serve the increased order volume.
Advertising
Our advertising expenses increased by $90.1 million in the three months ended March 31, 2021, compared to the same period 2020, primarily as a result of an increase in online advertising. Advertising decreased as a percentage of net revenue derivedin
26

Table of Contents
March 31, 2021, compared to the same period in 2020, primarily attributable to efficiencies in our advertising spend and partially offset by increased investment to generate future customer growth.
Selling, operations, technology, general and administrative
Excluding the impact of equity-based compensation and related taxes, our expenses for selling, operations, technology, general and administrative activities decreased by $42.5 million in three months ended March 31, 2021, compared to the same period in 2020, primarily attributable to decreases in personnel costs and unutilized rent, partially offset by increases in depreciation and amortization. As a percentage of net revenue, selling, operations, technology, general and administrative expenses decreased to 13.0% in three months ended March 31, 2021, compared to 20.4% in the same period in 2020, primarily due to the relatively slower pace of corporate headcount net hiring relative to the increase in net revenue.
Customer service center impairment and other charges
During the first quarter of 2021, we enacted a plan to consolidate certain customer service centers in identified U.S. locations. As a result, we recorded a charge of $12.2 million during the first quarter of 2021, which included $6.3 million for the non-cash impairment of ROU assets, $5.0 million for the non-cash accelerated depreciation of fixed assets and the remainder for other items.
Interest (expense), net

Our interest (expense), net decreased by $15.4 million in the three months ended March 31, 2021, compared to the same period in 2020, primarily attributable to the adoption of ASU 2020-06 on January 1, 2021, as well as a reversal of interest expense we recorded in 2020 for a portion of paid in kind interest accretion for the 2025 Accreting Notes that was not realized in 2021.
 Three months ended March 31,
 20212020% Change
(in thousands)
Interest (expense), net$(6,812)$(22,218)(69.3)%
Other (expense), net
Our other (expense), net increased by $3.1 million in the three months ended March 31, 2021, compared to the same period in 2020, primarily attributable to the net change in unrealized and realized gains (losses) from foreign currency transactions.
 Three months ended March 31,
 20212020% Change
(in thousands)
Other (expense), net$(3,298)$(246)1,240.7 %

(Benefit) provision for income taxes, net
Our (benefit) provision for income taxes, net increased by $3.3 million in the websites operatedthree months ended March 31, 2021 compared to the same period in 2020, primarily related to the recognition of a discrete tax benefit due to excess tax benefits on equity awards for U.S. employees, partially offset by taxes on income earned in the U.S. and certain foreign jurisdictions and U.S. state income taxes.
 Three months ended March 31,
 20212020% Change
(in thousands)
(Benefit) provision for income taxes, net$(2,002)$1,333 (250.2)%

27

Table of Contents
Liquidity and Capital Resources
Sources of Liquidity
At March 31, 2021, our retail partnersprincipal source of liquidity was cash and cash equivalents and short-term investments totaling $2.7 billion. In addition, on March 24, 2021, Wayfair and certain of its subsidiaries entered a new credit agreement and $600 million senior secured revolving credit facility that matures on March 24, 2026 (the “Revolver”). The Revolver replaced our previous $200 million senior secured revolving credit facility, which was set to mature on February 21, 2022. Wayfair had outstanding letters of credit, primarily as security for certain lease agreements, for approximately $56.2 million as of March 31, 2021, which reduced the availability of credit under the Revolver. Excluding liquidity available through our Revolver, the following table shows sources of liquidity as of March 31, 2021 and December 31, 2020:
March 31, 2021December 31, 2020
 (in thousands)
Cash and cash equivalents$2,086,484 $2,129,440 
Short-term investments$608,524 $461,698 
Working capital$996,853 $880,208 
We believe that our existing cash and cash equivalents and investments, cash generated from operations and the borrowing availability under our Revolver will be sufficient to meet our anticipated cash needs for at least the foreseeable future. However, our liquidity assumptions may prove to be incorrect, and we could exhaust our available financial resources sooner than we currently expect. In addition, we may elect to raise additional funds at any time through equity, equity-linked or debt financing arrangements. Further, we may from time to time seek to retire, restructure, repurchase or redeem, or otherwise mitigate the equity dilution associated with, our outstanding convertible debt, through cash purchases, stock buybacks of some or all of the shares underlying convertible notes and/or exchanges for equity or debt, in open-market purchases, privately negotiated transactions or otherwise. Such repurchases, exchanges or liability management exercises, if any, will be upon such terms and at such prices and sizes as we may determine, and will depend on prevailing market conditions, our liquidity requirements, contractual restrictions and other factors. The amounts involved may be material.
Our future capital requirements and the adequacy of available funds will depend on many factors, including those described herein and in our other filings with the Securities and Exchange Commission, or SEC, including those set forth Part I, Item 1A, Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2020. In addition, the COVID-19 outbreak and related measures to contain its impact have caused disruption in the capital markets, which could make obtaining financing more difficult and/or expensive. As a consequence, we may not be able to secure additional financing to meet our operating requirements on acceptable terms, or at all. If we raise additional funds through the issuance of equity, equity-linked or debt financing arrangements, those securities and instruments may have rights, preferences or privileges senior to the rights of our common stock, and the holders of our equity securities may experience dilution. We will continue to monitor our liquidity during this time of historic disruption and volatility in the global capital markets due to the COVID-19 outbreak.
Credit Agreement and Convertible Notes
Under the terms of our Revolver, we may use proceeds to finance working capital, to refinance existing indebtedness and to provide funds for permitted acquisitions, repurchases of equity interests and other general corporate purposes. Any amounts outstanding under the Revolver are due at maturity.
As of March 31, 2021, we had $3.1 billion of indebtedness outstanding. The conditional conversion features of the 2022 Notes, 2024 Notes and 2026 Notes were triggered during the first quarter of 2021, and the 2022 Notes, 2024 Notes and 2026 Notes therefore became convertible in the second quarter of 2021 pursuant to the applicable last reported sales price conditions. The conditional conversion feature of the 2025 Notes was not triggered during the first quarter of 2021, and the 2025 Notes are therefore not convertible in the second quarter of 2021 pursuant to the applicable last reported sales price condition. The 2025 Accreting Notes are convertible at any time prior to the second business day immediately preceding the maturity date. In the three months ended March 31, 2021, holders of the 2022 Notes and 2026 Notes converted $0.4 million of aggregate principal and received 4,244 shares of Wayfair’s Class A common stock. During the same period Great Hill converted $253.1 million of accreted principal of the 2025 Accreting Notes and received 3,490,175 shares of Wayfair’s Class A common stock. In April 2021, holders of the 2022 Notes converted $12.5 million of principal and received 120,278 shares of Wayfair’s Class A common stock.
Whether any of the Non-Accreting Notes will be convertible in future quarters will depend on the satisfaction of the applicable last reported sales price condition or another conversion condition in the future. If one or more holders elect to
28

Table of Contents
convert their Non-Accreting Notes at a time when any such Non-Accreting Notes are convertible, unless we elect to satisfy our conversion obligation by delivering solely shares of our Class A common stock (other than paying cash in lieu of delivering any fractional share), we would be required to settle a portion or all of our conversion obligation through the payment of cash, which could adversely affect our liquidity.
The credit agreement and indentures governing our convertible notes contain restrictions and covenants that may limit our operating flexibility. For information regarding our credit agreement and convertible notes, see Note 4, Debt and Other Financing, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q. We do not expect any of these restrictions to affect our ability to conduct our business in the ordinary course. During the first quarter of 2021, we were in compliance with all the terms and conditions of our debt agreements.
Stock Repurchase Program
On August 21, 2020, the Board authorized the repurchase of up to $700 million of our Class A common stock in the open market, through privately negotiated transactions, or otherwise, including pursuant to a Rule 10b5-1 plan (the “2020 Repurchase Program”). The 2020 Repurchase Program does not obligate Wayfair to purchase any shares of Class A common stock and has no expiration but may be suspended or terminated by the Board at any time. The actual timing, number and value of shares repurchased in the future will be determined by Wayfair in its discretion and will depend on a number of factors, including market conditions, applicable legal requirements, our capital needs and whether there is a better alternative use of capital. As of March 31, 2021, Wayfair has repurchased 824,310 shares of Class A common stock for approximately $237.4 million under the 2020 Repurchase Program.
Trends and Historical Cash Flows
 Three months ended March 31,
 20212020
 (in thousands)
Net income (loss)$18,234 $(285,865)
Net cash from (for) operating activities$176,596 $(256,290)
Net cash (for) from investing activities$(212,331)$196,353 
Net cash (for) from financing activities$(143)$100,125 
Operating Activities
Cash flows in connection with operating activities consisted of net income (loss) adjusted for certain non-cash items including depreciation and amortization, equity-based compensation, loss on impairment and certain other non-cash expenses, as well as the effect of changes in working capital and other activities. Operating cash flows can be volatile and are sensitive to many factors, including changes in working capital and our media solutions business, which accounted for $12.3net income (loss).
Cash from operating activities in the three months ended March 31, 2021 increased by $432.9 million compared to the same period in 2020 primarily due to the increase in net income (loss) of $304.1 million, increase in cash from operating assets and liabilities of $106.6 million, increase in equity-based compensation of $15.1 million, increase in depreciation and amortization expense of $13.5 million and $30.2loss on impairment of $12.2 million, partially offset by the decrease in amortization of discount and issuance costs related to our convertible notes of $17.5 million and decrease in other non-cash items of $1.1 million.
 Investing Activities
Cash for investing activities in the three months ended March 31, 2021 decreased by $408.7 million compared to the same period in 2020 due to the increase in purchases of short-term investments of $340.3 million, decrease in sales and maturities of short-term investments of $101.4 million, increase of site and software development costs of $2.6 million, partially offset by the decrease in purchases of property and equipment of $35.5 million and decrease in other investing activities of $0.1 million. Purchases of property and equipment and site and software development costs (collectively “Capital Expenditures” were 1.9% of net revenue for the three and nine months ended September 30, 2020, respectively,March 31, 2021 and $5.8primarily related to equipment purchases and improvements for leased warehouses within our expanding logistics network and ongoing investments in our proprietary technology and operational platform. On an absolute dollar basis, we expect Capital Expenditures for the second quarter of 2021 to be within a range of $80.0 million and $30.9$90.0 million as we continue to build out our technology and logistics network.
29

Table of Contents
Financing Activities
Cash for financing activities in the three months ended March 31, 2021 decreased by $100.3 million compared to the same period in 2020 due to the $100.0 million proceeds from the borrowing under the Previous Revolver during the three months ended March 31, 2020, $0.2 million of net revenueClass A common stock repurchased through the 2020 Repurchase Program in the three months ended March 31, 2021 and the decrease of $0.1 million in other investing activities.
Off-Balance Sheet Arrangements
We do not engage in any off-balance sheet activities. We do not have any off-balance sheet interest in variable interest entities, which include special purpose entities and other structured finance entities.
Contractual Obligations
During the first quarter of 2021, Wayfair entered into contractual obligations of $127.1 million for future minimum lease payments under non-cancellable leases. Other than the additional lease obligations and those described in Note 4, Debt and Other Financing, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q, there have been no material changes to our contractual obligations and estimates as compared to the contractual obligations described in Contractual Obligations included in Part II, Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations, of Wayfair’s Annual Reporton Form 10-K for the three and nine monthsyear ended September 30, 2019, respectively.December 31, 2020.
Non-GAAP Financial Measures
Adjusted EBITDA
To provide investors with additional information regarding our financial results, we have disclosed here and elsewhere in this Quarterly Report on Form 10-Q Adjusted EBITDA, a non-GAAP financial measure that we calculate as net income (loss) before depreciation and amortization, equity-based compensation and related taxes, interest (expense), net, other (expense) income,, net, (benefit) provision for income taxes, net, non-recurring items, and other items not indicative of our ongoing operating performance. We have provided a reconciliation below of Adjusted EBITDA to net income (loss), the most directly comparable GAAP financial measure. 
29

Table of Contents
We have included Adjusted EBITDA in this Quarterly Report on Form 10-Q because it is a key measure used by our management and the Board to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, the exclusion of certain expenses in calculating Adjusted EBITDA facilitates operating performance comparisons on a period-to-period basis as these costs may vary independent of business performance. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and the Board.
Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are: 
Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements;
Adjusted EBITDA does not reflect equity-based compensation and related taxes;
Adjusted EBITDA does not reflect changes in our working capital;
Adjusted EBITDA does not reflect income tax payments that may represent a reduction in cash available to us;
Adjusted EBITDA does not reflect interest expenses associated with our borrowings;
Adjusted EBITDA does not include other items not indicative of our ongoing operating performance, and
Other companies, including companies in our industry, may calculate Adjusted EBITDA differently, which reduces its usefulness as a comparative measure.
Because of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures, including various cash flow metrics, net income (loss) and our other GAAP results.
30

Table of Contents
The following table reflects the reconciliation of net income (loss) to Adjusted EBITDA for each of the periods indicated: 
Three months ended September 30,Nine months ended September 30, Three months ended March 31,
2020201920202019 20212020
(in thousands)(in thousands)
Reconciliation of Adjusted EBITDAReconciliation of Adjusted EBITDA    Reconciliation of Adjusted EBITDA  
Net income (loss)Net income (loss)$173,166$(272,035)$161,178$(654,362)Net income (loss)$18,234$(285,865)
Depreciation and amortizationDepreciation and amortization72,57550,250208,532134,172Depreciation and amortization80,31266,843
Equity-based compensation and related taxesEquity-based compensation and related taxes76,68365,275211,376173,963Equity-based compensation and related taxes86,90163,992
Interest expense, netInterest expense, net36,31514,43287,47233,922Interest expense, net6,81222,218
Other expense (income), net13,584(2,182)10,720(5,582)
Other expense, netOther expense, net3,298246
(Benefit) provision for income taxes, net(Benefit) provision for income taxes, net(1,211)764141,502(Benefit) provision for income taxes, net(2,002)1,333
Other (1)Other (1)3,956Other (1)12,2123,956
Adjusted EBITDAAdjusted EBITDA$371,112$(144,184)$683,648$(316,385)Adjusted EBITDA$205,767$(127,277)
(1) The CompanyIn the three months ended March 31, 2021, we recorded $12.2 million of customer service center impairment and other charges related to our plan to consolidate customer service centers. During the three months ended March 31, 2020, we recorded $4.0 million in the nine months ended September 30, 2020 in selling, operations, technology, general and administrative expenses in the Consolidated and Condensed Statements of Operations related tofor severance costs associated with February 2020 workforce reductions.
Free Cash Flow
To provide investors with additional information regarding our financial results, we have also disclosed here and elsewhere in this Quarterly Report on Form 10-Q Free Cash Flow, a non-GAAP financial measure that we calculate as net cash provided byfrom or used infor operating activities less net cash used to purchase property and equipment and site and software development costs (collectively "Capital Expenditures").Capital Expenditures. We have provided a reconciliation below of Free Cash Flow to net cash provided byfrom or used infor operating activities, the most directly comparable GAAP financial measure.
We have included Free Cash Flow in this Quarterly Report on Form 10-Q because it is an important indicator of our business performance as it measures the amount of cash we generate. Accordingly, we believe that Free Cash Flow provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management.
30

Table of Contents
Free Cash Flow has limitations as an analytical tool because it omits certain components of the cash flow statement and does not represent the residual cash flow available for discretionary expenditures. Further, other companies, including companies in our industry, may calculate Free Cash Flow differently. Accordingly, you should not consider Free Cash Flow in isolation or as a substitute for analysis of our results as reported under GAAP. Because of these limitations, you should consider Free Cash Flow alongside other financial performance measures, including net cash provided byfrom or used infor operating activities, Capital Expenditures and our other GAAP results.
The following table presents a reconciliation of net cash provided by (used in)from or for operating activities to Free Cash Flow for each of the periods indicated:
Three months ended September 30,Nine months ended September 30, Three months ended March 31,
2020201920202019 20212020
(in thousands)(in thousands)
Net cash provided by (used in) operating activities$331,027 $(76,441)$1,209,988 $(160,523)
Net cash from (for) operating activitiesNet cash from (for) operating activities$176,596 $(256,290)
Purchase of property and equipmentPurchase of property and equipment(41,493)(68,628)(146,303)(183,968)Purchase of property and equipment(24,448)(59,964)
Site and software development costsSite and software development costs(34,506)(35,831)(109,678)(94,697)Site and software development costs(40,958)(38,369)
Free Cash FlowFree Cash Flow$255,028 $(180,900)$954,007 $(439,188)Free Cash Flow$111,190 $(354,623)
Net Revenue Constant Currency Growth
To provide investors with additional information regarding our financial results, we have disclosed in this Quarterly Report on Form 10-Q Net Revenue Constant Currency Growth, a non-GAAP financial measure that we calculate by translating the current period local currency net revenue by the currency exchange rates used to translate our financial statements in the comparable prior-year period.
31

Table of Contents
Net Revenue Constant Currency Growth is included in this Quarterly Report on Form 10-Q because it is an important indicator of our operating results. Accordingly, we believe that Net Revenue Constant Currency Growth provides useful information to investors and others in understanding and evaluating trends in our operating results in the same manner as our management.
Net Revenue Constant Currency Growth has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. For example, Net Revenue Constant Currency Growth rates, by their nature, exclude the impact of foreign exchange, which may have a material impact on net revenue.
Key Operating Metrics (Direct Retail)Adjusted Diluted Earnings (Loss) per Share
Active Customers
As of the last date of each reported period,To provide investors with additional information regarding our financial results, we determine our number of active customers by counting the total number of individual customers who have purchased at least once directly from our sites during the preceding twelve-month period. The changedisclosed in active customers in a reported period captures both the inflow of new customers as well as the outflow of existing customers who have not made a purchase in the last twelve months. We view the number of active customers as a key indicator of our growth.
LTM Net Revenue Per Active Customer
We define LTM net revenue per active customer as our total net revenue derived from Direct Retail sales in the last twelve months divided by our total number of active customers for the same preceding twelve-month period. We view LTM net revenue per active customer as a key indicator of our customers' purchasing patterns, including their initial and repeat purchase behavior.
Orders Delivered
We define orders delivered as the total Direct Retail orders delivered in any period, inclusive of orders that may eventually be returned. As we ship a large volume of packages through multiple carriers, actual delivery dates may not always be available, and as such we estimate delivery dates based on historical data. We recognize net revenue when an order is delivered and therefore orders delivered, together with average order value, is an indicator of the net revenue we expect to recognize in a given period. We view orders delivered as a key indicator of our growth.
31

Table of Contents
Average Order Value
We define average order value as total Direct Retail net revenue in a given period divided by the orders delivered in that period. We view average order value as a key indicator of the mix of products on our sites, the mix of offers and promotions and the purchasing behavior of our customers.
Factors Affecting our Performance
We believe that our performance and future success depend on a number of factors that present significant opportunities for us but also pose risks and challenges, including those discussed in Part II, Item 1A, Risk Factors, of this Quarterly Report on Form 10-Q Adjusted Diluted Earnings (Loss) per Share, a non-GAAP financial measure that we calculate as net income (loss) plus equity-based compensation and Part I, Item 1A, Risk Factors, in our Annual Report on Form 10-Krelated taxes, (benefit) provision for the year ended December 31, 2019.
Components of Our Results of Operations
Net Revenue
Net revenue consists primarily of sales of product from our sites and through the websitesincome taxes, net, non-recurring items, other items not indicative of our online retail partnersongoing operating performance, and, includes related shipping fees. We deduct cash discounts, allowances and estimated returns from gross revenue to determine net revenue. We recognize product revenue upon deliveryif dilutive, interest expense associated with convertible debt instruments under the if-converted method divided by the weighted-average number of shares of common stock used in the computation of diluted earnings (loss) per share. Accordingly, we believe that these adjustments to our customers. Net revenue is primarily drivenadjusted diluted net income (loss) before calculating per share amounts for all periods presented provides a more meaningful comparison between our operating results from period to period.

Adjusted Diluted Earnings (Loss) per Share has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. For example, Adjusted Diluted Earnings (Loss) per Share, by growthits nature, excludes equity-based compensation and related taxes, (benefit) provision for income taxes, net, non-recurring items, other items not indicative of newour ongoing operating performance, and, active customers and the frequency with which customers purchase. The products offered on our sites are fulfilled with product we ship to our customers directly from our suppliers and, increasingly, from our CastleGate warehouses.
We also generate net revenue through third-party advertisers that pay us based on the number of advertisement related clicks, actions, or impressions for advertisements placed on our sites. Net revenue earned under these arrangements is included in net revenue and net revenue through our third-party advertisers is recognized in the period in which the click, action or impression occurs. This net revenue has not been material to date.
Cost of Goods Sold
Cost of goods sold consists of:
Product costs: Product costs include the purchase price of products sold, expenses capitalized into Wayfair inventory, which include direct and indirect labor costs, rent, and depreciation expenses, and inbound shipping and handling costs for Wayfair inventory. These costs are partially offset by product rebates earned from suppliers upon shipment of goods and certain fees incurred for other media and merchandising services Wayfair provides to its suppliers to promote products for sale on our sites.
Shipping and Fulfillment costs: Shipping costs include outbound shipping costs. Fulfillment costs include costs incurred to operate and staff our fulfillment centers and provide other inbound supply chain services, such as ocean freight and drayage. Costs to operate and staff our CastleGate and WDN networks include rent and depreciation expensesif dilutive, interest expense associated with various facilities, costs to receive, inspect, pick, package and prepare customer orders for delivery, and direct and indirect labor costs including payroll, payroll-related benefits, and equity-based compensation. These costs are partially offset by fees incurred for warehousing, fulfillment andconvertible debt instruments under the if-converted method. Because of these limitations, you should consider Adjusted Diluted Earnings (Loss) per Share alongside other inbound supply chain services Wayfair provides to its suppliers.financial performance measures.
Cost of goods sold is sensitive to many factors, including quarter-to-quarter variability in product mix, pricing strategies, changes in wholesale, shipping and fulfillment costs, and fees earned for supplier services rendered.
Customer Service and Merchant Fees
Customer service and merchant fees consist of labor-related costs, including payroll, payroll-related benefits, and equity-based compensation, of our employees involved in customer service activities and merchant processing fees associated with customer payments made by credit cards and debit cards and other variable fees. Increases in our customer service and merchant fees are driven by the growth in our net revenue and are expected to remain relatively consistent as a percentage of net revenue. We expect customer service and merchant fees expenses to remain relatively stable as a percentage of net revenue.
Advertising
Advertising consists of direct response performance marketing costs, such as display advertising, paid search advertising, social media advertising, search engine optimization, comparison shopping engine advertising, television advertising, direct mail, catalog and print advertising. We should benefit from deriving a larger base of our net revenue from repeat customers, as we believe the cost of marketing to a repeat customer is less than the cost to acquire a new customer. We expect our absolute marketing dollar spend to continue to grow as our business scales, though advertising costs as a percentage of net revenue will continue to be impacted by factors such as the mix of new and repeat customers, as well as brand, channel, and geographic mix.
32

Table of Contents
Selling, operations, technology, generalA reconciliation of the numerator and administrative
Selling, operations, technology, general and administrative expenses primarily include labor-related costs, including equity-based compensation, of our operations group, which includes our supply chain and logistics team, our technology team, which builds and supports our sites, category managers, buyers, site merchandisers, merchants, marketersdenominator for diluted earnings (loss) per share, the most directly comparable GAAP financial measure, and the team who executes our advertising strategy,numerator and our corporate general and administrative team, which includes human resources, finance and accounting personnel. Also included are administrative and professional service fees including audit and legal fees, insurance and other corporate expenses, including depreciation and rent. We expect selling, operations, technology, general and administrative expenses will continue to increase as we grow our net revenue and operations.
Interest (expense), net
Interest (expense), net consists primarily of interest expense in connection with our convertible notes and other borrowings. Interest expensedenominator for Adjusted Diluted Earnings (Loss) per Share, is offset by interest earned on cash, cash equivalents and short- and long-term investments held by us.
Other (expense) income, net
Other (expense) income, net consists primarily of the loss on extinguishment of debt for the 2017 Notes, foreign currency exchange gains or losses, and realized gains on our available-for-sale investments.
(Benefit) provision for income taxes, net
(Benefit) provision for income taxes, net consists of U.S. federal and state income taxes and taxes on income earned in certain foreign jurisdictions.
Results of Consolidated Operations
Comparison of the three months ended September 30, 2020 and 2019
Net revenue
 Three months ended September 30, 
 20202019% Change
(in thousands)
U.S. net revenue$3,274,872 $1,966,654 66.5 %
International net revenue564,698 338,833 66.7 %
Net revenue$3,839,570 $2,305,487 66.5 %
In the three months ended September 30, 2020, net revenue increased by $1.5 billion, or 66.5%, compared to the same period in 2019, primarily due to growth in our customer base, with the number of active customers increasing by 50.9% as of September 30, 2020 compared to September 30, 2019. There was an increase in order frequency, with LTM orders per active customer increasing by 4.9% as of September 30, 2020 compared to September 30, 2019. Additionally, active customers on average spent more in the three months ended September 30, 2020, with LTM net revenue per active customer increasing 0.4% as of September 30, 2020 compared to September 30, 2019. Our U.S. net revenue increased 66.5%, while our International net revenue increased 66.7%. International Net Revenue Constant Currency Growth was 63.9%.
Cost of goods sold
 Three months ended September 30, 
 20202019% Change
(in thousands)
Cost of goods sold$2,692,142$1,765,56652.5 %
In the three months ended September 30, 2020, cost of goods sold increased by $0.9 billion, or 52.5%, compared to the same period in 2019. The increase in cost of goods sold was primarily driven by an increase in the number of orders delivered, partially offset by efficiencies gained in shipping costs from our logistics network.

33

Table of Contents
Operating expenses  
 Three months ended September 30, 
 20202019% Change
(in thousands)
Customer service and merchant fees (1)$139,589$91,25553.0 %
Advertising344,025281,84622.1 %
Selling, operations, technology, general and administrative (1)441,960426,5293.6 %
Total operating expenses$925,574$799,63015.8 %
As a percentage of net revenue:   
Customer service and merchant fees (1)3.6 %4.0 % 
Advertising9.0 %12.2 % 
Selling, operations, technology, general and administrative (1)11.5 %18.5 % 
 24.1 %34.7 % 
(1) Includes equity-based compensation and related taxes as follows: 
Three months ended September 30,
20202019
(in thousands)
Customer service and merchant fees$4,477 $2,374 
Selling, operations, technology, general and administrative$69,361 $61,451 
 Three months ended March 31,
 20212020
(in thousands, except per share data)
Numerator:
Net income (loss)$18,234 $(285,865)
Effect of dilutive securities:
Interest expense associated with convertible debt instruments(1,567)— 
Numerator for diluted EPS - net income (loss) available to common stockholders after the effect of dilutive securities16,667 (285,865)
Adjustments to net income (loss):
Interest expense associated with convertible debt instruments8,508 — 
Equity-based compensation and related taxes86,901 63,992 
(Benefit) provision for income taxes, net(2,002)1,333 
Other12,212 3,956 
Numerator for Adjusted Diluted EPS - Adjusted net income (loss)$122,286 $(216,584)
Denominator:
Denominator for basic EPS - weighted-average number of shares of common stock outstanding102,840 94,089 
Effect of dilutive securities:
Employee stock options15 — 
Restricted stock units3,128 — 
Convertible debt instruments699 — 
Dilutive potential common shares3,842 — 
Denominator for diluted EPS - adjusted weighted-average number of shares of common stock outstanding after the effect of dilutive securities106,682 94,089 
Adjustments to effect of dilutive securities:
Employee stock options— — 
Restricted stock units— — 
Convertible debt instruments15,630 — 
Denominator for Adjusted Diluted EPS - adjusted weighted-average number of shares of common stock outstanding after the effect of dilutive securities122,312 94,089 
Diluted Earnings (Loss) per Share$0.16 $(3.04)
Adjusted Diluted Earnings (Loss) per Share$1.00 $(2.30)
Our equity-based compensation and related taxes included in customer service and merchant fees and selling, operations, technology, general and administrative expenses increased by $10.0 million in the three months ended September 30, 2020 compared to the same period in 2019, as a result of RSUs awarded in 2019 and the nine months ended September 30, 2020.New Accounting Pronouncements
The following table summarizes operating expenses as a percentage of net revenue, excluding equity-based compensation and related taxes:
 Three months ended September 30,
 20202019
Customer service and merchant fees3.5 %3.9 %
Selling, operations, technology, general and administrative9.7 %15.8 %
Excluding the impact of equity-based compensation and related taxes, customer service and merchant fees increasedinformation called for by $46.2 million in the three months ended September 30, 2020 comparedthis section is incorporated herein by reference to the same period in 2019, primarily due to the increase in customer service personnel costs and net revenue during the three months ended September 30, 2020.
Our advertising expenses increased by $62.2 million in the three months ended September 30, 2020 compared to the same period in 2019, primarily as a result of an increase in online advertising. Advertising decreased as a percentage of net revenue in the three months ended September 30, 2020 compared to the same period in 2019. The decrease was primarily attributable to efficiencies in our advertising spend, partially offset by increased investment to generate future customer growth.
Excluding the impact of equity-based compensation and related taxes, selling, operations, technology, general and administrative expenses increased by $7.5 million in the three months ended September 30, 2020 compared to the same period in 2019, primarily due to the increase in net revenue and the associated growth in our operations. The increase in selling, operations, technology, general and administrative was primarily attributable to an increase in depreciation and amortization, partially offset by reduced personnel and personnel-related costs.
34

Table of Contents

Interest (expense), net
 Three months ended September 30,
 20202019% Change
(in thousands)
Interest (expense), net$(36,315)$(14,432)151.6 %
Our interest (expense), net increased by $21.9 million in the three months ended September 30, 2020 compared to the same period in 2019, primarily attributable to our convertible notes and other borrowings.
Other (expense) income, net
 Three months ended September 30,
 20202019% Change
(in thousands)
 Other (expense) income, net$(13,584)$2,182 (722.5)%
Our other (expense) income, net increased by $15.8 million in the three months ended September 30, 2020 compared to the same period in 2019, primarily attributable to the $12.6 million loss for the extinguishment of debt for the 2017 Notes.

(Benefit) provision for income taxes, net
 Three months ended September 30,
 20202019% Change
(in thousands)
(Benefit) provision for income taxes, net$(1,211)$76 (1,693.4)%
Our (benefit) provision for income taxes, net increased by $1.3 million in the three months ended September 30, 2020 compared to the same period in 2019, primarily related to the recognition of a discrete tax benefit due to excess tax benefits on equity awards for U.S. employees, offset by taxes on income earned in the U.S. and certain foreign jurisdictions and U.S. state income taxes.
ComparisonNote 1 of the nine months ended September 30, 2020unaudited consolidated and 2019
Net revenue 
 Nine months ended September 30, 
 20202019% Change
(in thousands)
U.S. net revenue$8,901,559 $5,624,870 58.3 %
International net revenue1,572,746 968,697 62.4 %
Net revenue$10,474,305 $6,593,567 58.9 %
In the nine months ended September 30, 2020, net revenue increased by $3.9 billion, or 58.9%, compared to the same period in 2019, primarily due to growth in our customer base, with the number of active customers increasing by 50.9% as of September 30, 2020 compared to September 30, 2019. There was an increase in order frequency, with LTM orders per active customer increasing 4.9% as of September 30, 2020 compared to September 30, 2019. Additionally, active customers on average spent more in the nine months ended September 30, 2020, with LTM net revenue per active customer increasing 0.4% as of September 30, 2020 compared to September 30, 2019. Our U.S. net revenue increased 58.3%, while our International net revenue increased 62.4%. International Net Revenue Constant Currency Growth was 64.2%.
35

Table of Contents
Cost of goods sold
 Nine months ended September 30, 
 20202019% Change
(in thousands)
Cost of goods sold$7,426,724$5,023,59047.8 %
In the nine months ended September 30, 2020, cost of goods sold increased by $2.4 billion, or 47.8%, compared to the same period in 2019. The increase in cost of goods sold was primarily driven by an increase in the number of orders delivered, partially offset by efficiencies gained in shipping costs from our logistics network.

Operating expenses  
 Nine months ended September 30, 
 20202019% Change
(in thousands)
Customer service and merchant fees (1)$372,825$256,23045.5 %
Advertising1,037,562784,98132.2 %
Selling, operations, technology, general and administrative (1)1,377,4101,153,28619.4 %
Total operating expenses$2,787,797$2,194,49727.0 %
As a percentage of net revenue:   
Customer service and merchant fees (1)3.6 %3.9 % 
Advertising9.9 %11.9 % 
Selling, operations, technology, general and administrative (1)13.2 %17.5 % 
 26.7 %33.3 % 
(1) Includes equity-based compensation and related taxes as follows:  
Nine months ended September 30,
20202019
(in thousands)
Customer service and merchant fees$10,909 $6,619 
Selling, operations, technology, general and administrative$193,541 $163,585 
Our equity-based compensation and related taxes included in customer service and merchant fees and selling, operations, technology, general and administrative expenses increased by $34.2 million in the nine months ended September 30, 2020 compared to the same period in 2019, as a result of RSUs awarded in 2019 and the nine months ended September 30, 2020.
The following table summarizes operating expenses as a percentage of net revenue, excluding equity-based compensation and related taxes:
 Nine months ended September 30,
 20202019
Customer service and merchant fees3.5 %3.8 %
Selling, operations, technology, general and administrative11.3 %15.0 %
Excluding the impact of equity-based compensation and related taxes, customer service and merchant fees increased by $112.3 million in the nine months ended September 30, 2020 compared to the same period in 2019, primarily due to the increase in net revenue during the nine months ended September 30, 2020.
Our advertising expenses increased by $252.6 million in the nine months ended September 30, 2020 compared to the same period in 2019, primarily as a result of an increase in online advertising. Advertising decreased as a percentage of net revenue in the nine months ended September 30, 2020 compared to the same period in 2019. The decrease was primarily attributable to efficiencies in our advertising spend, partially offset by increased investment to generate future customer growth.
Excluding the impact of equity-based compensation and related taxes, selling, operations, technology, general and administrative expenses increased by $194.2 million in the nine months ended September 30, 2020 compared to the same
36

Table of Contents
period in 2019, primarily due to the increase in net revenue and the associated growth in our operations. The increase in selling, operations, technology, general and administrative was primarily attributable to personnel costs, rent, information technology, and depreciation and amortization.

Interest (expense), net
 Nine months ended September 30,
 20202019% Change
(in thousands)
Interest (expense), net$(87,472)$(33,922)157.9 %
Our interest (expense), net increased by $53.6 million in the nine months ended September 30, 2020 compared to the same period in 2019, primarily attributable to our convertible notes and other borrowings.
Other (expense) income, net
 Nine months ended September 30,
 20202019% Change
(in thousands)
 Other (expense) income, net$(10,720)$5,582 (292.0)%
Our other (expense) income, net increased by $16.3 million in the nine months ended September 30, 2020 compared to the same period in 2019, primarily attributable to the $12.6 million loss for the extinguishment of debt for the 2017 Notes.

Provision for income taxes, net
 Nine months ended September 30,
 20202019% Change
(in thousands)
Provision for income taxes, net$414 $1,502 (72.4)%
Our provision for income taxes, net decreased by $1.1 million in the nine months ended September 30, 2020 compared to the same period in 2019, primarily related to income earned in the U.S. and certain foreign jurisdictions and U.S. state income taxes, offset by the recognition of a discrete tax benefit related to excess tax benefits on equity awards for U.S. employees.

37
condensed financial statements.

Table of Contents
Liquidity and Capital Resources
Sources of Liquidity
September 30, 2020December 31, 2019
 (in thousands)
Cash and cash equivalents$2,442,939 $582,753 
Short-term investments$113,985 $404,252 
Accounts receivable, net$109,652 $99,720 
Long-term investments$— $155,690 
Working capital$826,113 $(234,381)
Historical Cash Flows
 Nine months ended September 30,
 20202019
 (in thousands)
Net income (loss)$161,178 $(654,362)
Net cash provided by (used in) operating activities$1,209,988 $(160,523)
Net cash provided by (used in) investing activities$190,211 $(179,174)
Net cash provided by financing activities$452,529 $787,207 
At September 30, 2020, our principal source of liquidity was cash and cash equivalents and short-term investments totaling $2.6 billion, which includes $527.4 million of net proceeds from the issuance of our 2020 Accreting Notes in April 2020 and $1.5 billion of net proceeds from the issuance of our 2020 Notes in August 2020, partially offset by $255.0 million in premiums paid in August 2020 for separate capped call transactions, $1.0 billion paid to repurchase a portion of the 2017 Notes in privately negotiated repurchase transactions, and $280.2 million of Class A common stock repurchased through stock repurchase programs. We believe that our existing cash and cash equivalents and investments, together with these incremental transactions, cash generated from operations, and the borrowing availability under our revolving credit facility, will be sufficient to meet our anticipated cash needs for at least the foreseeable future. However, our liquidity assumptions may prove to be incorrect, and we could exhaust our available financial resources sooner than we currently expect. In addition, we may elect to raise additional funds at any time through equity, equity-linked or debt financing arrangements. Further, we may from time to time seek to retire, restructure, repurchase or redeem, or otherwise mitigate the equity dilution associated with, our outstanding debt, through cash purchases, stock buybacks of some or all of the shares underlying convertible notes, and/or exchanges for equity or debt, in open-market purchases, privately negotiated transactions or otherwise. Such repurchases, exchanges or liability management exercises, if any, will be upon such terms and at such prices and sizes as we may determine, and will depend on prevailing market conditions, our liquidity requirements, contractual restrictions and other factors. The amounts involved may be material.
Capital Expenditures were 4.4% of net revenue for the year ended December 31, 2019 and related primarily to our ongoing investments in our technology infrastructure and equipment purchases and improvements for leased warehouses within our expanding logistics network. Capital Expenditures were 2.0% of net revenue for the quarter ended September 30, 2020. On an absolute dollar basis, we expect Capital Expenditures for the three months ending December 31, 2020 to be within the range of $75.0 million to $85.0 million as we continue to build out our technology and logistics network.
Our future capital requirements and the adequacy of available funds will depend on many factors, including those described herein and in our other filings with the SEC, including those set forth in Part II, Item 1A, Risk Factors, of this Quarterly Report on Form 10-Q and Part I, Item 1A, Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2019. In addition, the COVID-19 outbreak has caused disruption in the capital markets. It could make financing more difficult and/or expensive and we may not be able to secure additional financing to meet our operating requirements on acceptable terms, or at all. If we raise additional funds through the issuance of equity, equity-linked or debt financing arrangements, those securities and instruments may have rights, preferences or privileges senior to the rights of our common stock, and our stockholders may experience dilution. We will continue to monitor our liquidity during this time of historic disruption and volatility in the global capital markets due to the COVID-19 outbreak.

38

Table of Contents
Operating Activities
Cash flows in connection with operating activities consisted of our net income (loss) adjusted for certain non-cash items including depreciation and amortization, equity-based compensation, and certain other non-cash expenses, as well as the effect of changes in working capital and other activities. Operating cash flows can be volatile and are sensitive to many factors, including changes in working capital and our net income (loss).
Cash provided by operating activities in the nine months ended September 30, 2020 was $1.2 billion and was driven primarily by cash provided by operating assets and liabilities of $552.8 million, the net impact of certain non-cash items including equity-based compensation of $197.1 million, depreciation and amortization expense of $208.5 million, net income of $161.2 million, amortization of discount and issuance costs related to our convertible notes of $78.2 million and other non-cash items of $12.0 million.
Cash used in operating activities in the nine months ended September 30, 2019 was $160.5 million and was driven primarily by a net loss of $654.4 million and other non-cash items of $1.6 million, partially offset by cash provided by operating assets and liabilities of $158.6 million, the net impact of certain non-cash items including equity-based compensation of $162.0 million, depreciation and amortization expense of $134.2 million, and amortization of discount and issuance costs related to our convertible notes of $40.7 million.
Investing Activities
Our primary investing activities consisted of purchases of property and equipment, particularly purchases of servers and networking equipment, investment in our sites and software development, disposal of short- and long-term investments, and leasehold improvements for our facilities.
Cash provided by investing activities in the nine months ended September 30, 2020 was $190.2 million and was primarily driven by sale and maturities of short-and long-term investments of $466.3 million, partially offset by purchases of property and equipment of $146.3 million and site and software development costs of $109.7 million, purchase of short-and long-term investments of $20.0 million and other investing activities of $0.1 million.
Cash used in investing activities in the nine months ended September 30, 2019 was $179.2 million and was primarily driven by purchases of property and equipment of $184.0 million and site, software development costs of $94.7 million and other investing activities of $16.0 million, partially offset by a net increase in the maturity of short-term investments of $115.5 million.
Financing Activities
Cash provided by financing activities in the nine months ended September 30, 2020 was $452.5 million and was primarily due to the $2.0 billion of net proceeds from the issuance of our 2020 Accreting Notes and 2020 Notes, $200.0 million of proceeds from the borrowing under our revolving credit facility and $0.4 million of other financing activities, net, partially offset by an aggregate payment of $1.0 billion to partially extinguish the 2017 Notes, a repurchase of common stock of $280.2 million, $255.0 million of premiums paid for the 2020 Capped Call Transactions, and the repayment of $200.0 million of the outstanding balance under our revolving credit facility.
Cash provided by financing activities in the nine months ended September 30, 2019 was $787.2 million and was primarily due to $935.1 million of net proceeds from the issuance of our 2019 Notes and $0.1 million net proceeds from exercise of stock options, partially offset by $145.7 million in premiums paid for separate capped call transactions, $0.8 million of deferred finance costs, and $1.5 million statutory minimum taxes paid related to net share settlements of equity awards.
Stock Repurchase Program
On August 21, 2020, the Board authorized the repurchase of up to $700 million of our Class A common stock (the “2020 Repurchase Program”). The 2020 Repurchase Program replaced our previous $200 million stock repurchase authorization approved by the Board in 2018 (the “2018 Repurchase Program”), which was terminated simultaneously. The Company repurchased 432,548 shares of Class A common stock for approximately $143.0 million under the 2018 Repurchase Program before it was terminated and replaced by the 2020 Repurchase Program. The 2020 Repurchase Program does not obligate the Company to purchase any shares of Class A common stock and has no expiration but may be suspended or terminated by the Board at any time. Under the 2020 Repurchase Program, we are authorized to repurchase, from time to time, outstanding shares of Class A common stock in the open market, through privately negotiated transactions, or otherwise, including pursuant to a Rule 10b5-1 plan. The actual timing, number and value of shares repurchased in the future will be determined by the Company in its discretion and will depend on a number of factors, including market conditions, applicable legal requirements, our capital needs and whether there is a better alternative use of capital.
39

Table of Contents
To date, the Company has repurchased 411,393 shares of Class A common stock for approximately $137.2 million under the 2020 Repurchase Program.
Credit Agreement and Convertible Notes
As disclosed in Note 14, Credit Agreement included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q, in the nine months ended September 30, 2020, the Company borrowed under the Revolver. All borrowings were repaid as of September 30, 2020.
As disclosed in Note 15, Convertible Debt, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q, during the third quarter of 2020, the Company partially repurchased the 2017 Notes, which consisted of a repurchase of $343.4 million aggregate principal amount of the 2017 Notes for an aggregate purchase price of approximately $1.0 billion. Additionally, during the third quarter of 2020, $60.6 million aggregate principal of the 2017 Notes were settled upon conversion by the holders for 582,825 shares of the Company’s Class A common stock.
The conditional conversion features of the 2017 Notes, 2018 Notes and 2019 Notes were triggered during the third quarter of 2020, and the 2017 Notes, 2018 Notes and 2019 Notes are therefore convertible in the fourth quarter of 2020 pursuant to the applicable last reported sales price conditions. The conditional conversion feature of the 2020 Notes was not triggered during the third quarter of 2020, and the 2020 Notes are therefore not convertible in the fourth quarter of 2020 pursuant to the applicable last reported sales price conditions. The 2020 Accreting Notes are convertible at any time prior to the second business day immediately preceding the maturity date. The 2019 Notes and 2020 Notes were not convertible during the third quarter of 2020. None of the 2018 Notes, the 2019 Notes or the 2020 Notes have been converted to date. As of September 30, 2020, none of the 2020 Accreting Notes had been converted. In October 2020,Charlesbank, converted $253.1 million of accreted principal of the 2020 Accreting Notes and received 3,490,175 shares of Class A common stock.
Whether any of the Non-Accreting Notes will be convertible in future quarters will depend on the satisfaction of the applicable last reported sales price condition or another conversion condition in the future. If one or more holders elect to convert their Non-Accreting Notes at a time when any such notes are convertible, unless we elect to satisfy our conversion obligation by delivering solely shares of our Class A common stock (other than paying cash in lieu of delivering any fractional share), we would be required to settle a portion or all of our conversion obligation through the payment of cash, which could adversely affect our liquidity.
For information regarding our credit agreement and convertible notes, see Note 14, Credit Agreement, and Note 15, Convertible Debt, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q.
Off-Balance Sheet Arrangements
We do not engage in any off-balance sheet activities. We do not have any off-balance sheet interest in variable interest entities, which include special purpose entities and other structured finance entities.
Contractual Obligations
During the third quarter of 2020 the Company entered into an additional purchase obligation that extended the duration and increased the commitment to $300 million of certain enforceable and legally binding software license agreements. Other than this additional purchase obligation and those described in Note 15, Convertible Debt, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q, there have been no material changes to our contractual obligations and estimates as compared to the contractual obligations described in Contractual Obligations included in Part II, Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations, of the Company’s Annual Reporton Form 10-K for the year ended December 31, 2019.
Critical Accounting Policies
Our financial statements are prepared in accordance with accounting principles generally accepted in the U.S. The preparation of our financial statements and related disclosures requires us to make estimates, assumptions and judgments that affect the reported amount of assets, liabilities, net revenue, costs and expenses and related disclosures. We believe that the estimates, assumptions and judgments involved in the accounting policies described below have the greatest potential impact on our financial statements and, therefore, we consider these to be our critical accounting policies. Accordingly, we evaluate our estimates and assumptions on an ongoing basis. Our actual results may differ from these estimates under different assumptions and conditions. 
There have been no material changes to our critical accounting policies and estimates as compared to the critical accounting policies and estimates described in Note 2, Summary of Significant Accounting Policies, included in Part II, Item
40

Table of Contents
8, Financial Statements and Supplementary Data, of the Company’s Annual Report on Form 10-K for the year ended December 31, 2019, except as disclosed in Note 2, Summary of Significant Accounting Policies - Credit Impairment, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q.
ITEMItem 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKQuantitative and Qualitative Disclosures About Market Risk
WeThere have operations both within the U.S. and internationally, and we are exposedbeen no significant changes in our exposures to market risksrisk since December 31, 2020. See Part II, Item 7A, Quantitative and Qualitative Disclosures about Market Risk included in our Annual Report on Form 10-K for the ordinary course of our business, including the effects of interest rate changes, foreign currency fluctuations and inflation. Information relating to quantitative and qualitative disclosures about these market risks is set forth below.
Interest Rate Sensitivity
Cash and cash equivalents and short- and long-term investments were held primarily in cash deposits, certificates of deposit, money market funds, and corporate debt. The fair value of our cash, cash equivalents and short- and long-term investments will fluctuate with movements of interest rates, increasing in periods of declining rates of interest and declining in periods of increasing rates of interest.
Our 2017 Notes, which were issued in September 2017, carryyear ended December 31, 2020 for a fixed interest rate of 0.375% per year, our 2018 Notes, which were issued in November 2018, carry a fixed interest rate of 1.125% per year, our 2019 Notes, which were issued in August 2019, carry a fixed interest rate of 1.00% per year, our 2020 Accreting Notes, which were issued in April 2020, carry a fixed interest at a rate of 2.50% per year, and our 2020 Notes, which were issued in August 2020, carry a fixed interest rate of 0.625% per year. Since the Notes bear interest at a fixed rate, we have no direct financial statement risk associated with changes in interest rates.
Interest on the revolving line of credit incurred pursuant to the credit agreement described herein accrues at a floating rate based on a formula tied to certain market rates at the time of incurrence; however, we do not expect that any changes in prevailing interest rates will have a material impactdiscussion on our results of operations.
Foreign Currency Risk
Most of our sales are denominated in U.S. dollars, and therefore, our total net revenue is not currently subjectexposures to significant foreign currencymarket risk. However, as our international business has grown, fluctuations in foreign currency exchange rates have started to have a greater impact. Our operating expenses are denominated in the currencies of the countries in which our operations are located or in which net revenue is generated, and as a result we face exposure to adverse movements in foreign currency exchange rates, particularly changes in the British Pound, Euro, and Canadian Dollar, as the financial results of our international operations are translated from local currency, or functional currency, into U.S. dollars upon consolidation. Fluctuations in foreign currency exchange rates may cause us to recognize transaction gains and losses in our Consolidated and Condensed Statements of Operations. To date, foreign currency transaction gains and losses have not been material to our financial statements, and we have not engaged in any foreign currency hedging transactions, but we may do so in the future. The effect of foreign currency exchange on our business historically has varied from quarter to quarter and may continue to do so, potentially materially. In addition, volatile market conditions arising from the COVID-19 pandemic may result in changes in exchange rates, and in particular a weakening of foreign currencies relative to the U.S. dollar may negatively affect our net revenue as expressed in U.S. dollars.
Inflation
We do not believe that inflation has had a material effect on our business, financial condition or results of operations. We continue to monitor the impact of inflation in order to minimize its effects through pricing strategies, productivity improvements and cost reductions. If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price increases. Our inability or failure to do so could harm our business, financial condition and results of operations.


4133

Table of Contents
ITEM 4. CONTROLS AND PROCEDURESControls and Procedures
 
Evaluation of Disclosure Controls and Procedures
 
Our management, with the participation of our chief executive officer and chief financial officer, evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q. The term "disclosure controls and procedures," as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act, means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the rules and forms of the Securities and Exchange Commission, or SEC. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Based on the evaluation of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q, our chief executive officer and chief financial officer concluded that, as of such date, our disclosure controls and procedures were effective at the reasonable assurance level.
 
Changes in Internal Control Over Financial Reporting
 
There were no changes in our internal control over financial reporting identified in connection with the evaluation required by Rule 13a-15(d) or 15d-15(d) of the Exchange Act during the period covered by this Quarterly Report on Form 10-Q, that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. We have not experienced any material impact to our internal controls over financial reporting despite the fact that most of our employees continue to work remotely due to the COVID-19 outbreak. We are continually monitoring and assessing the COVID-19 situation and our internal controls to minimize any impact on their design and operating effectiveness.



4234

Table of Contents
PART II
 
OTHER INFORMATION
 
Item 1. Legal Proceedings
For information regarding our legal proceedings, see Note 8,5, Commitments and Contingencies - Legal Matters, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q, which is incorporated into this item by reference. 

Item 1A. Risk Factors
Except as set forth below, asAs of the date of this report, there are no material changes from the risk factors previously disclosed in Part I, Item 1A, Risk Factors, of our Annual Report on Form 10-K for the year ended December 31, 2019.2020.
The recent global outbreak and spread of the novel coronavirus (“COVID-19”), and any future outbreak or other public health emergency, could materially affect our operations, liquidity, financial performance and results of operations.
In March 2020, the World Health Organization declared the COVID-19 outbreak to be a global pandemic. In response to this declaration and the rapid spread of COVID-19 globally, authorities across the U.S. and the globe have implemented varying degrees of restriction on social and commercial activity to promote social distancing in an effort to slow the spread of the illness, some of which have been subsequently rescinded or modified, such as travel bans, stay-at-home orders and shutdowns of certain businesses. These measures have impacted and may continue to impact all or portions of our workforce, operations, suppliers and customers and demand for our products and services. For example, the COVID-19 outbreak has disrupted the global supply chain, including many of our suppliers, as factory closures and reduced manufacturing output impacted inventory levels, potentially exacerbated by surging demand for products. During the COVID-19 outbreak, however, we have seen increased sales and order activity and, at times, lower advertising costs in the market.
The virus also impacted our workforce, moving a large portion of our employees to working-from-home and adding administrative complexity to our everyday human resources and employee technology functions. Disruption caused by business responses to the COVID-19 outbreak, including working-from-home arrangements, may create increased vulnerability to cybersecurity incidents, including breaches of information systems security, which could damage our reputation and commercial relationships, disrupt operations, increase costs and/or decrease net revenues, and expose us to claims from customers, suppliers, financial institutions, regulators, payment card associations, employees and others, any of which could have a material adverse effect on our financial condition and results of operations.
The spread of COVID-19, and any future pandemic, epidemic or similar outbreak, may disrupt our third-party business partners’ ability to meet their obligations to us, which may negatively affect our operations. These third parties include our suppliers and logistics providers, such as FedEx, UPS, DHL, the U.S. Postal Service and other third-party delivery agents, as their workers may be prohibited or otherwise unable to report to work and transporting products within regions or countries may be limited due to extended holidays, factory closures, port closures and increased border controls and closures, among other things. We may also incur higher shipping costs due to various surcharges by third-party delivery agents on retailers related to the increased shipping demand resulting from the COVID-19 outbreak. These higher costs may affect us in the fourth quarter of 2020 as a result of peak surcharges during the holiday season and could continue to affect us thereafter.
Further, our efforts to mitigate the impact of COVID-19 through social distancing measures, enhanced cleaning measures and the increased use of personal protective equipment at our warehouses and sites, as well as other steps taken to protect the health, safety and financial security of our employees, may result in other negative impacts on our operations, including increased costs, reduced efficiency levels or labor disputes resulting in a strike or other work stoppage or interruption.
The COVID-19 outbreak has also significantly increased economic uncertainty and has led to disruption and volatility in the global capital markets, which could increase the cost of and accessibility to capital. If we need to access the capital markets, there can be no assurance that financing may be available on attractive terms, if at all. The COVID-19 outbreak has caused a significant economic slowdown, which could be of an unknown duration, and could lead to increased unemployment, reduced discretionary consumer spending and a corresponding reduction in demand for our products, and could result in a material adverse effect on our business, financial performance and results of operations.
The ultimate magnitude of the impact of COVID-19, including the extent of its impact on our business and financial performance, will depend on numerous evolving factors that we may not be able to accurately predict, including: the length of time that the outbreak continues; its effect on our suppliers, logistics providers and the demand for our products; the effect of governmental regulations imposed in response to the outbreak; the effect on our customers, their communities and customer
43

Table of Contents
demand and ability to pay for our products and services, which may be affected by prolonged high unemployment, increased consumer debt levels, changes in net worth due to market conditions, and other factors that impact consumer confidence; disruptions or restrictions on our employees’ ability to work and travel, as well as uncertainty regarding all of the foregoing. We cannot at this time predict the full impact of the COVID-19 outbreak, but it could have a larger material adverse effect on our business, liquidity, financial performance and results of operations beyond what is discussed within this report. We will continue to actively monitor the COVID-19 situation and may take further actions that alter our business operations as may be required by federal, state, local or foreign authorities, or that we determine are in the best interests of our customers, employees, suppliers, partners, stockholders and communities. We cannot predict with any certainty whether and to what degree the disruption caused by the COVID-19 outbreak and reactions thereto will continue, and expect to face difficulty in accurately predicting our internal financial forecasts.
As noted above, however, in the short term we have continued to see increased sales and order activity since the COVID-19 outbreak. These results, as well as those of other metrics such as net revenues, gross margins and other financial and operating data, may not be indicative of results for future periods. Some of the increased demand is likely due to customers being required or encouraged to stay at home, school closures and employers requiring employees to work remotely. Some is also likely attributable to the timing of tax refunds and COVID-related stimulus payments. Such increased demand may increase beyond manageable levels, may fluctuate significantly, or may not continue, including the possibility that demand may decrease from historical levels. Much is unknown, including the duration and severity of the COVID-19 pandemic, the amount of time it will take for normal economic activity to resume, and future government actions that may be taken, and accordingly the situation remains dynamic and subject to rapid and possibly material change, including but not limited to changes that may materially affect the operations of our suppliers, logistics providers and customers, which ultimately could result in material adverse effects on our business, financial performance and results of operations.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
Recent Purchases of Equity Securities
The following table provides information regarding the Company’sWayfair’s purchase of its common stock during the periods indicated. See Note 13,6, Stockholders’ Deficit, included in Part I, Item 1, Unaudited Consolidated and Condensed Financial Statements, of this Quarterly Report on Form 10-Q for information regarding our stock repurchase programs.

Issuer Purchases of Equity SecuritiesIssuer Purchases of Equity SecuritiesIssuer Purchases of Equity Securities
Total Number of Shares Purchased (1)Average Price Paid per ShareTotal Number of Shares Purchased as Part of Publicly Announced Plans or Programs (2)Approximate Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs (3)
(in thousands)
Total Number of Shares Purchased (1)Average Price Paid per Share (2)Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs (1) (3)Approximate Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs (4)
(in thousands)
PeriodPeriodPeriod
July 1-31, 2020— $— — $— 
August 1-31, 2020843,941 $331.65 843,941 $562,800 
September 1-30, 2020— $— — $— 
January 1-31, 2021January 1-31, 2021840 $223.63 840 $462,600 
February 1-28, 2021February 1-28, 2021— $— — $— 
March 1-31, 2021March 1-31, 2021— $— — $— 
TotalTotal843,941 $331.65 843,941 $562,800 Total840 $223.63 840 $462,600 
(1) Includes (i)Represents shares repurchased under the 2020 Repurchase Program described below in (3) and (ii) shares repurchased under a program announced on February 19, 2018 to repurchase up to $200 million of our Class A common stock (the “2018 Repurchase Program”). The 2018 Repurchase Program was terminated on August 21, 2020.Program.
(2) Represents shares repurchased under the 2018 Repurchase Program and the 2020 Repurchase Program.Average price paid per share excludes broker commissions.
(3) On August 21, 2020, our Board authorized the repurchaseAll of upthese shares were purchased pursuant to $700 million of our Class A common stock (the “2020 Repurchase Program”). The amounts shown in this column reflecta 10b5-1 trading plan.
(4) Represents the amount remaining under the 2020 Repurchase Program as of the specified period end dates. The 2020 Repurchase Program does not have an expiration date but may be suspended or terminated by our Board at any time.

Item 3. Defaults Upon Senior Securities
None
Item 4. Mine Safety Disclosures
Not applicable.
Item 5. Other Information
On October 30, 2020, the Company, as guarantor, and Wayfair LLC, a wholly-owned subsidiary of the Company, as borrower, entered into an incremental commitment joinder (the “Joinder Agreement”) to the Amended and Restated Credit Agreement with Citibank, N.A., in its capacity as administrative agent, swing line lender and letter of credit issuer, and certain
44

Table of Contents
other lenders party thereto (the “Revolver”), which increases the revolving loan commitment under the Revolver to $200 million.

The Joinder Agreement is filed as Exhibit 10.15 to this Quarterly Report on Form 10-Q and is incorporated herein by reference. The foregoing description of the Joinder Agreement does not purport to be complete and is qualified in its entirety by reference as Exhibit 10.15 hereto.

Not applicable.

4535

Table of Contents
Item 6.    Exhibits.
  Incorporated by Reference
Exhibit Number Exhibit DescriptionFiled HerewithFormFile No.Filing DateExhibit Number
4.18-K001-366668/17/20204.1
4.28-K001-366668/17/20204.2
10.18-K001-366668/17/202010.1
10.28-K001-366668/17/202010.2
10.38-K001-366668/17/202010.3
10.48-K001-366668/17/202010.4
10.58-K001-366668/17/202010.5
10.68-K001-366668/17/202010.6
10.78-K001-366668/17/202010.7
10.88-K001-366668/17/202010.8
10.9

8-K001-366668/17/202010.9
  Incorporated by Reference
Exhibit Number Exhibit DescriptionFiled HerewithFormFile No.Filing DateExhibit Number
10.18-K001-366663/26/202110.1
31.1 X
   
31.2 X
   
32.1# X
   
32.2# X
   
101.INS XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.
   
101.SCH XBRL Taxonomy Extension Schema DocumentX
   
101.CAL XBRL Taxonomy Calculation Linkbase DocumentX
   
101.DEF XBRL Taxonomy Definition Linkbase DocumentX
   
101.LAB XBRL Taxonomy Labels Linkbase DocumentX
   
101.PRE XBRL Taxonomy Presentation Linkbase DocumentX
   
104Cover Page Interactive Data File (formatted as inline XBRL with applicable taxonomy extension information contained in Exhibits 101.*)
X
4636

Table of Contents
10.108-K001-366668/17/202010.10
10.118-K001-366668/17/202010.11
10.128-K001-366668/17/202010.12
10.138-K001-366668/17/202010.13
10.14X
10.15X
31.1 X
   
31.2 X
   
32.1# X
   
32.2# X
   
101.INS XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.
47

Table of Contents
101.SCHXBRL Taxonomy Extension Schema DocumentX
101.CALXBRL Taxonomy Calculation Linkbase DocumentX
101.DEFXBRL Taxonomy Definition Linkbase DocumentX
101.LABXBRL Taxonomy Labels Linkbase DocumentX
101.PREXBRL Taxonomy Presentation Linkbase DocumentX
104Cover Page Interactive Data File (formatted as inline XBRL with applicable taxonomy extension information contained in Exhibits 101.*)
X
+Indicates a management contract or compensatory plan
# This certification is deemed not filed for purposes of section 18 of the Securities Exchange Act of 1934, as amended (Exchange Act), or otherwise subject to the liability of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended or the Exchange Act.
4837

Table of Contents
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
  WAYFAIR INC.
   
   
Date: November 3, 2020May 6, 2021By:/s/ NIRAJ SHAH
  Niraj Shah
  Chief Executive Officer and President
  (Principal Executive Officer)
   
   
Date: November 3, 2020May 6, 2021By:/s/ MICHAEL FLEISHER
  Michael Fleisher
  Chief Financial Officer
  (Principal Financial and Accounting Officer)
4938