UNITED STATES SECURITIES AND EXCHANGE COMMISSION

~~Washington,~~

WASHINGTON, D. C. 20549

☑ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

for the quarterly period ended ~~September~~June 30, ~~2017~~

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

for the transition period from ~~___________________~~___________ to ~~_________________~~

____________

Commission File Number: 1-13471

INSIGNIA SYSTEMS ~~INC.~~INC/MN

(Exact name of registrant as specified in its charter)

Minnesota		41-1656308
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

~~8799 Brooklyn Blvd.,~~

7308 Aspen Lane N, Suite 153, Minneapolis, MN ~~55445~~55428

(Address of principal executive offices; zip code)

(763) 392-6200

(Registrant’s telephone number, including area code)

Securities registered to Section 12(b) of the Act:

Title of each class		Trading Symbol		Name of each exchange on which registered
Common Stock, $0.01 par value		ISIG		The Nasdaq Stock Market LLC

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	~~☐ (Do not check if a smaller reporting company)~~ ☑	Smaller reporting company	☑
		Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Number of shares outstanding of Common Stock, $.01 par value, as of ~~October 31, 2017~~August 19, 2021 was ~~11,914,676.~~

~~Insignia Systems, Inc.~~

~~TABLE OF CONTENTS~~

1,765,319.


	~~Page~~
~~PART I.~~	~~FINANCIAL INFORMATION~~	1

Insignia Systems, Inc.

TABLE OF CONTENTS

		Page
PART I.	FINANCIAL INFORMATION	1

Item 1.	Financial Statements	1

	Condensed Balance Sheets - ~~September~~June 30, ~~2017~~2021 (unaudited) and December 31, ~~2016~~ 2020	1

	Condensed Statements of Operations ~~and Comhensive Income (Loss)~~- Three and ~~nine~~six months ended ~~September~~June 30, ~~2017~~2021 and ~~2016~~2020 (unaudited)	2

	Condensed Statements of Shareholders’ Equity - Six months ended June 30, 2021 and 2020 (unaudited)	3

	Condensed Statements of Cash Flows - ~~Nine~~Six months ended ~~September~~June 30, ~~2017~~2021 and ~~2016~~2020 (unaudited)	3 4

	Notes to Financial Statements - ~~September 30, 2017~~ (unaudited)	4 5

Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	8 14

Item 3.	Quantitative and Qualitative Disclosures about Market Risk	13 20

Item 4.	Controls and Procedures	13 20

PART II.	OTHER INFORMATION	14 22

Item 1.	Legal Proceedings	14 22

Item 1A.	Risk Factors	14 22

Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	14 22

Item 3.	Defaults upon Senior Securities	14 22

Item 4.	Mine Safety Disclosures	14 22

Item 5.	Other Information	22

Item 6.	Exhibits	23


~~Item 5.~~	~~Other Information~~	14 i

~~Item 6.~~	~~Exhibits~~Table of contents	15

	~~Signatures~~	16

Item 1. Financial Statements

Insignia Systems, Inc.

CONDENSED BALANCE SHEETS

September 30,

2017

December 31,

(Unaudited)

2016

ASSETS

Current Assets:

Cash and cash equivalents
$3,375,000
$12,267,000
Accounts receivable, net
  11,903,000
  9,879,000
Inventories
  326,000
  325,000
Income tax receivable
  420,000
  775,000
Prepaid expenses and other
  497,000
  689,000
Total Current Assets
  16,521,000
  23,935,000



Other Assets:


Property and equipment, net
  2,713,000
  2,430,000
Other, net
  1,516,000
  1,863,000



Total Assets
$20,750,000
$28,228,000



LIABILITIES AND SHAREHOLDERS' EQUITY


Current Liabilities:


Accounts payable:


Cash dividend declared ($0.70 per share)
$—
$8,233,000
Other
  3,478,000
  2,530,000
Accrued liabilities:


Compensation
  1,058,000
  762,000
Other
  621,000
  498,000
Deferred revenue
  648,000
  62,000
Total Current Liabilities
$5,805,000
$12,085,000



Long-Term Liabilities:


Deferred tax liabilities
  —
  205,000
Accrued income taxes
  574,000
  554,000
Deferred rent
  233,000
  275,000
Total Long-Term Liabilities
$807,000
$1,034,000



Commitments and Contingencies
  —
  —



Shareholders' Equity:


Common stock, par value $.01:


Authorized shares - 40,000,000


Issued and outstanding shares - 11,903,946 at September 30, 2017 and 11,760,817,000
at December 31, 2016
118,000
117,000
Additional paid-in capital
  15,294,000
  14,992,000
Accumulated deficit
  ( 1,274,000)
  —
Total Shareholders' Equity
  14,138,000
  15,109,000



Total Liabilities and Shareholders' Equity
$20,750,000
$28,228,000



See accompanying notes to financial statements.

Insignia Systems, Inc.

STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)

(Unaudited)



Three Months Ended

Nine Months Ended

September 30

September 30

  2017
  2016
  2017
  2016
Services revenues
$7,353,000
$6,050,000
$17,169,000
$17,830,000
Products revenues
  370,000
  419,000
  1,170,000
  1,334,000
Total Net Sales
  7,723,000
  6,469,000
  18,339,000
  19,164,000





Cost of services
  4,700,000
  4,171,000
  12,624,000
  12,153,000
Cost of goods sold
  280,000
  298,000
  845,000
  928,000
Total Cost of Sales
  4,980,000
  4,469,000
  13,469,000
  13,081,000
Gross Profit
  2,743,000
  2,000,000
  4,870,000
  6,083,000





Operating Expenses:




Selling
  879,000
  917,000
  2,598,000
  3,061,000
Marketing
  409,000
  242,000
  1,262,000
  769,000
General and administrative
  1,004,000
  879,000
  2,871,000
  3,149,000
Total Operating Expenses
  2,292,000
  2,038,000
  6,731,000
  6,979,000
Operating Income (Loss)
  451,000
  ( 38,000)
  ( 1,861,000)
  ( 896,000)





Other income
  2,000
  12,000
  7,000
  44,000
Income (Loss) Before Income Taxes
  453,000
  ( 26,000)
  ( 1,854,000)
  ( 852,000)





Income tax expense (benefit)
  2,000
  141,000
  ( 580,000)
  ( 276,000)
Net Income (Loss)
$451,000
$( 167,000)
$( 1,274,000)
$( 576,000)





Other comprehensive income, net of tax:




Unrealized gain on available for sale securities
  —
  —
  —
  11,000
Comprehensive Income (Loss)
$451,000
$( 167,000)
$( 1,274,000)
$( 565,000)





Net income (loss) per share:




Basic
$0.04
$( 0.01)
$( 0.10)
$( 0.05)
Diluted
$0.04
$( 0.01)
$( 0.10)
$( 0.05)





Shares used in calculation of net
income (loss) per share:




Basic
  11,758,000
  11,642,000
  11,698,000
  11,626,000
Diluted
  11,777,000
  11,642,000
  11,698,000
  11,626,000






See accompanying notes to financial statements.

Insignia Systems, Inc.

STATEMENTS OF CASH FLOWS

(Unaudited)

Nine Months Ended September 30

2017

2016

Operating Activities:

Net loss
$( 1,274,000)
$( 576,000)
Adjustments to reconcile net loss to
net cash provided by (used in) operating activities:


Depreciation and amortization
  1,001,000
  1,101,000
Changes in allowance for doubtful accounts
  16,000
  41,000
Deferred income tax expense
  ( 205,000)
  —
Stock-based compensation expense
  317,000
  150,000
Gain on sale of property and equipment
  —
  ( 5,000)
Changes in operating assets and liabilities:


Accounts receivable
  ( 2,040,000)
  338,000
Inventories
  ( 1,000)
  ( 184,000)
Income tax receivable
  355,000
  ( 324,000)
Prepaid expenses and other
  192,000
  ( 266,000)
Accounts payable
  777,000
  ( 1,271,000)
Accrued liabilities
  377,000
  ( 1,098,000)
Income tax payable
  20,000
  ( 184,000)
Deferred revenue
  586,000
  ( 128,000)
Net cash provided by (used in) operating activities
  121,000
  ( 2,406,000)



Investing Activities:


Purchases of property and equipment
  ( 822,000)
  ( 524,000)
Proceeds from sale or maturity of investments
  —
  6,071,000
Proceeds received from sale of property and equipment
  —
  5,000
Net cash provided by (used in) investing activities
  ( 822,000)
  5,552,000



Financing Activities:


Cash dividends paid ($0.70 per share)
  ( 8,177,000)
  —
Proceeds from issuance of common stock, net
  —
  44,000
Repurchase of common stock upon vesting of restricted stock awards
  ( 14,000)
  —
Repurchase of common stock, net
  —
  ( 301,000)
Net cash used in financing activities
  ( 8,191,000)
  ( 257,000)



Increase (decrease) in cash and cash equivalents
  ( 8,892,000)
  2,889,000



Cash and cash equivalents at beginning of period
  12,267,000
  8,523,000
Cash and cash equivalents at end of period
$3,375,000
$11,412,000



Supplemental disclosures for cash flow information:


Cash paid during the period for income taxes
$2,000
$238,000



Non-cash investing and financing activities:


Purchases of property and equipment included in accounts payable
$115,000
$—



See accompanying notes to financial statements.

Insignia Systems, Inc.
CONDENSED BALANCE SHEETS

				As Restated
	June 30, 2021			December 31,
	(Unaudited)			2020
ASSETS
Current Assets:
Cash and cash equivalents	$	5,879,000		$	7,128,000
Restricted cash		85,000			0
Accounts receivable, net		4,837,000			5,857,000
Inventories		91,000			85,000
Income tax receivable		242,000			241,000
Prepaid expenses and other		301,000			711,000
Total Current Assets		11,435,000			14,022,000

Other Assets:
Property and equipment, net		81,000			75,000
Operating lease right-of-use assets		29,000			37,000
Other, net		37,000			155,000

Total Assets	$	11,582,000		$	14,289,000

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
Accounts payable		2,516,000			3,148,000
Accrued liabilities:
Compensation		474,000			424,000
Sales tax		1,326,000			1,011,000
Other		1,072,000			1,071,000
Current portion of long-term debt		0			464,000
Current portion of operating lease liabilities		16,000	��		56,000
Deferred revenue		275,000			180,000
Total Current Liabilities		5,679,000			6,354,000

Long-Term Liabilities:
Accrued income taxes		694,000			677,000
Long-term debt, net of current portion		0			590,000
Operating lease liabilities		13,000
Total Long-Term Liabilities		707,000			1,267,000

Commitments and Contingencies		-			-

Shareholders' Equity:
Common stock, par value $.01:
Authorized shares - 5,714,000
Issued and outstanding shares - 1,765,000 at June 30, 2021 and 1,748,000 at December 31, 2020, respectively		18,000			17,000
Additional paid-in capital		16,396,000			16,238,000
Accumulated deficit		(11,218,000	)		(9,587,000	)
Total Shareholders' Equity		5,196,000			6,668,000

Total Liabilities and Shareholders' Equity	$	11,582,000		$	14,289,000

See accompanying notes to financial statements.

Table of contents

Insignia Systems, Inc.
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)

	Three Months Ended						Six Months Ended
	June 30						June 30
				As Restated						As Restated
	2021			2020			2021			2020
Services revenues	$	6,096,000		$	3,133,000		$	11,482,000		$	7,533,000
Products revenues		0			214,000			0			460,000
Total Net Sales		6,096,000			3,347,000			11,482,000			7,993,000

Cost of services		4,888,000			2,807,000			9,345,000			6,189,000
Cost of goods sold		0			208,000			0			380,000
Impairment loss - services		0			0			0			159,000
Total Cost of Sales		4,888,000			3,015,000			9,345,000			6,728,000
Gross Profit		1,208,000			332,000			2,137,000			1,265,000

Operating Expenses:
Selling		465,000			927,000			981,000			1,647,000
Marketing		260,000			243,000			495,000			608,000
General and administrative		1,336,000			992,000			3,273,000			1,996,000
Total Operating Expenses		2,061,000			2,162,000			4,749,000			4,251,000
Operating Loss		(853,000	)		(1,830,000	)		(2,612,000	)		(2,986,000	)

Other income (expense):
Gain on forgiveness of debt and accrued interest		0			0			1,062,000			0
Interest expense		(33,000	)		(18,000	)		(60,000	)		(33,000	)
Miscellaneous		2,000			16,000			2,000			40,000
Loss Before Taxes		(884,000	)		(1,832,000	)		(1,608,000	)		(2,979,000	)

Income tax expense (benefit)		10,000			11,000			23,000			(211,000	)
Net Loss	$	(894,000	)	$	(1,843,000	)	$	(1,631,000	)	$	(2,768,000	)

Net loss per share:
Basic	$	(0.51	)	$	(1.07	)	$	(0.93	)	$	(1.60	)
Diluted	$	(0.51	)	$	(1.07	)	$	(0.93	)	$	(1.60	)

Shares used in calculation of net loss per share:
Basic		1,755,000			1,725,000			1,753,000			1,725,000
Diluted		1,755,000			1,725,000			1,753,000			1,725,000

See accompanying notes to financial statements.

Table of contents

Insignia Systems, Inc.
CONDENSED STATEMENTS OF SHAREHOLDERS' EQUITY
(Unaudited)

	Common Stock				Additional Paid-In
	Shares		Amount		Capital			Accumulated Deficit			Total
Balance at December 31, 2020, as restated		1,748,000	$	17,000	$	16,238,000		$	(9,587,000	)	$	6,668,000
Issuance of common stock, net		6,000		1,000		25,000			0			26,000
Value of stock-based compensation		-		0		56,000			0			56,000
Net loss, as restated		-		0		0			(737,000	)		(737,000	)

Balance at March 31, 2021, as restated		1,754,000	$	18,000	$	16,319,000		$	(10,324,000	)	$	6,013,000
Value of stock-based compensation		-		0		86,000			0			86,000
Repurchase of common stock upon vesting of restricted stock units		11,000		0		(9,000	)		0			(9,000	)
Net loss		-		0		0			(894,000	)		(894,000	)
Balance at June 30, 2021		1,765,000	$	18,000	$	16,396,000		$	(11,218,000	)	$	5,196,000

	Common Stock					Additional Paid-In
	Shares		Amount		Capital			Accumulated Deficit			Total
Balance at December 31, 2019, as restated		1,725,000	$	16,000	$	16,039,000		$	(4,972,000	)	$	11,083,000
Issuance of common stock, net		5,000		0		20,000			0			20,000
Value of stock-based compensation		-		0		49,000			0			49,000
Net loss, as restated		-		0		0			(925,000	)		(925,000	)

Balance at March 31, 2020, as restated		1,730,000	$	16,000	$	16,108,000		$	(5,897,000	)	$	10,227,000
Value of stock-based compensation		-		0		59,000			0			59,000
Repurchase of common stock upon vesting of restricted stock units		4,000		0		0			0			0
Net loss, as restated		-		0		0			(1,843,000	)		(1,843,000	)
Balance at June 30, 2020, as restated		1,734,000	$	16,000	$	16,167,000		$	(7,740,000	)	$	8,443,000

See accompanying notes to financial statements.

Table of contents

Insignia Systems, Inc.
CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited)
				As Restated
Six Months Ended June 30	2021			2020
Operating Activities:
Net loss	$	(1,631,000	)	$	(2,768,000	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		32,000			267,000
Impairment loss - services		0			159,000
Gain on sale of property and equipment		(7,000	)		0
Changes in allowance for doubtful accounts		53,000			61,000
Stock-based compensation expense		142,000			108,000
Gain on forgiveness of debt and accrued interest		(1,062,000	)		0
Changes in operating assets and liabilities:
Accounts receivable		967,000			2,077,000
Inventories		(6,000	)		10,000
Income tax receivable		(1,000	)		(121,000	)
Prepaid expenses and other		536,000			(109,000	)
Accounts payable		(647,000	)		(851,000	)
Accrued liabilities		361,000			168,000
Income tax payable		17,000			17,000
Deferred revenue		95,000			430,000
Net cash used in operating activities		(1,151,000	)		(552,000	)

Investing Activities:
Purchases of property and equipment		(32,000	)		(44,000	)
Proceeds from sale of property and equipment		16,000			0
Net cash used in investing activities		(16,000	)		(44,000	)

Financing Activities:
Proceeds from issuance of common stock, net		26,000			20,000
Cash dividends paid ($0.70 per share)		(14,000	)		(14,000	)
Repuchase of common stock upon vesting of restricted stock awards and vesting of restricted stock units		(9,000	)		0
Proceeds from PPP loan		0			1,054,000
Net cash provided by financing activities		3,000			1,060,000

Increase (decrease) in cash and cash equivalents		(1,164,000	)		464,000

Cash and cash equivalents and restricted cash at beginning of period		7,128,000			7,510,000
Cash and cash equivalents and restricted cash at end of period	$	5,964,000		$	7,974,000

Supplemental disclosures for cash flow information:
Cash paid (refunded) during the period for income taxes	$	7,000		$	(107,000	)

Non-cash financing activity:
Operating lease right-of-use asset obtained in exchange for lease obligation	$	33,000		$	0
Forgiveness of debt and accrued interest	$	1,062,000		$	0
Purchase of property and equipment included in accounts payable	$	15,000		$	0

See accompanying notes to financial statements.

Table of contents

Insignia Systems, Inc.

N~~otes To~~

NOTES TO FINANCIAL STATEMENTS

(Unaudited)

Summary of Significant Accounting Policies.

Description of Business.Insignia Systems, Inc. (the “Company”) is a leading provider of in-store and digital advertising solutions to consumer-packaged goods (“CPG”) manufacturers, retailers, shopper marketing agencies and brokerages. The Company operates in a single reportable segment. The Company’s leadership and employees have extensive industry knowledge with direct experience in both CPG manufacturers and retailers. The Company provides marketing solutions to CPG manufacturers spanning from some of the largest multinationals to new and emerging brands.

Reverse Stock Split. Effective December 31, 2020, the Company implemented a seven-for-one reverse stock split. All share and per-share information, including for stock options and restricted stock units, in the financial statements gives retroactive effect to the reverse stock split for all periods presented including the value of Common Stock and Additional Paid-In Capital as of December 31, 2020.

Sale of Custom Print Business. In August 2020, the Company sold its custom print business to an existing strategic partner. This divestiture allowed the Company to focus on its core business, selling product solutions to CPGs. The custom print business was not material to operations as a whole and did not represent a strategic shift and therefore is not presented as a discontinued operation. The sale price was $300,000 resulting in a gain on the sale of $195,000. On the date of the sale, the Company received $200,000 of cash and recorded a short-term receivable of $75,000 and a long-term receivable of $25,000.

Basis of Presentation. The accompanying unaudited financial statements of the Company have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) for interim financial information. They do not include all information and footnotes required by U.S. GAAP for complete financial statements. However, except as described herein, there has been no material change in the information disclosed in the notes to financial statements included in the Company’s financial statements as of and for the year ended December 31, 2020 included in the Company’s Annual Report on Form 10-K/A. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Results of operations for the periods presented are not necessarily indicative of the results to be expected for the full year.

Cash and Cash Equivalents and Restricted Cash.The following table provides a reconciliation of cash, cash equivalents and restricted cash to amounts shown in the statement of cash flows:

	June 30,		December 31,
	2021
Cash and cash equivalents	$	5,879,000	$	7,128,000
Restricted cash		85,000
Total cash, cash equivalents and retricted cash	$	5,964,000	$	7,128,000

Restricted Cash.The Company’s restricted cash consists of cash the Company is contractually obligated to maintain in accordance with the terms of its lease signed in April 2021 for headquarters space in Minneapolis. See Note 9 for further discussion.

Table of contents

Inventories. Inventories are primarily comprised of sign cards and hardware. Inventory is valued at the lower of cost or net realizable value using the first-in, first-out (“FIFO”) method, and consisted of the following as of the dates indicated:

	June 30,		December 31,
	2021		2020
Raw materials	$	0	$	0
Work-in-process		3,000		2,000
Finished goods		88,000		83,000
	$	91,000	$	85,000

Property and Equipment. Property and equipment consisted of the following as of the dates indicated:

	June 30,			December 31,
	2021			2020
Property and Equipment:
Production tooling, machinery and equipment	$	27,000		$	2,349,000
Office furniture and fixtures		88,000			425,000
Computer equipment and software		714,000			1,447,000
Construction in-progress		8,000			17,000
		837,000			4,238,000
Accumulated depreciation and amortization		(756,000	)		(4,163,000	)
Net Property and Equipment	$	81,000		$	75,000

Depreciation expense was approximately $11,000 and $32,000 in the three and six months ended June 30, 2021, respectively, and was $85,000 and $170,000 in the three and six months ended June 30, 2020, respectively.

Stock-Based Compensation. The Company measures and recognizes compensation expense for all stock-based payments at fair value. Restricted stock units and awards are valued at the closing market price of the Company’s stock as of the date of the grant. The Company uses the Black-Scholes option pricing model to determine the weighted average fair value of options and employee stock purchase plan rights. The determination of the fair value of share-based payment awards on the date of grant using an option-pricing model is affected by the Company’s stock price as well as by assumptions regarding a number of complex and subjective variables. These variables include, but are not limited to, the expected stock price volatility over the term of the awards, and actual and projected employee stock option exercise behaviors.

During the six-month periods ended June 30, 2021 and 2020 no equity awards were issued by the Company, except those awarded to non-employee members of the Board of Directors.

In June 2021, non-employee members of the Board of Directors received restricted stock grants totaling 5,514 shares pursuant to the 2018 Equity Incentive Plan (the “2018 Plan”). The shares underlying the awards were assigned a value of $8.16 per share, which was the closing price of the Company’s common stock on the date of grant, for a total grant date value of $45,000, the shares are schedule to vest the day immediately preceding the date of the next annual shareholder meeting. The awards granted to directors in December 2020 vested in full on the day immediately preceding the date of the 2021 annual shareholder meeting, June 9, 2021.

The Company estimated the fair value of stock-based awards granted during the six months ended June 30, 2021 under the Company’s employee stock purchase plan using the following weighted average assumptions: expected life of 1.0 year, expected volatility of 142.2%, dividend yield of 0% and risk-free interest rate of 0.1%.

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Total stock-based compensation expense recorded for the three and six months ended June 30, 2021 was $86,000 and $141,000, respectively, and for the three and six months ended June 30, 2020 was $59,000 and $108,000, respectively.

Net Loss per Share. Basic net loss per share is computed by dividing net loss by the weighted average shares outstanding and excludes any potential dilutive effects of stock options and restricted stock units and awards. Diluted net loss per share gives effect to all diluted potential common shares outstanding during the period.

Due to the net loss incurred during the three and six months ended June 30, 2021 and 2020 all outstanding stock options were anti-dilutive for those periods.

Weighted average common shares outstanding for the three and six months ended June 30, 2021 and 2020 were as follows:

	Three Months Ended				Six Months Ended
	June 30				June 30
	2021		2020		2021		2020
Denominator for basic net loss per share - weighted average shares		1,755,000		1,725,000		1,753,000		1,725,000
Effect of dilutive securities:
Stock options and restricted stock units		-		-		-		-
Denominator for diluted net loss per share - weighted average shares		1,755,000		1,725,000		1,753,000		1,725,000

Restatement of Previously Issued Financial Statements. The financial statements for the three and six months ended June 30, 2020 have been restated to reflect the correction of misstatements. The Company also restated all amounts impacted within the notes to the financial statements. A description of the adjustments and their impact on the previously issued financial statements are included below.

Description of Restatement Adjustments. Commencing in the second quarter of 2021, the Company conducted a review of its sales tax positions, and related accounting, with the assistance of outside consultants. As a result of the review, it was determined that certain non-POPs services/products sales were subject to sales tax and that the Company had not assessed sales tax on sales of those services/products to customers. Company management then undertook a process to obtain documentation from significant customers to determine if each was exempt from sales tax assessments during the applicable periods. Based on responses received from these customers, the Company determined that it did not properly accrue sales tax and accrued the estimated sales tax. The misstatements in the previously issued financial statements are considered material and are described below.

As described in additional detail in the Explanatory Note in our Annual Report on Form 10-K/A for the year ended December 31, 2020, the Company restated its audited financial statements for the years ended December 31, 2020 and 2019, and its unaudited financial statements for the quarterly periods ended March 31, 2020 and 2019, June 30, 2020 and 2019, and September 30, 2020 and 2019. The Company also filed a Quarterly Report on Form 10-Q/A for the three months ended March 31, 2021 to restate its unaudited financial statements for the three months ended March 31, 2021 and 2020. As a result of the misstatements, the Company restated our interim financial statements for the three and six months ended June 30, 2020.

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A summary of the impact of the misstatements is as follows:

	June 30, 2020
	Three months						Six months
Three Months Ended	As previously reported			Restated			As previously reported			Restated
Total Net Sales	$	3,388,000		$	3,347,000		$	8,070,000		$	7,993,000
Operating Loss		(1,777,000	)		(1,830,000	)		(2,886,000	)		(2,986,000	)
Net Loss		(1,772,000	)		(1,843,000	)		(2,635,000	)		(2,768,000	)

June 30, 2020

As of

As previously

reported

Restated

Shareholders' equity

9,287,000

8,444,000

	The categories of restatement adjustments and their impact on previously reported financial statements are described below:

	(a)	Sales Tax and Related Misstatements – Sales tax on sales to customers who were subject to sales tax that was not previously accrued by the Company is corrected by an increase to accrued liabilities on the balance sheets and a reduction of net sales on the statements of operations. The Company also determined on which past sales the Company would bill for sales tax and corrected by increasing accounts receivable, net of an allowance for doubtful collectability, on the balance sheets and increasing net sales on the statements of operations. Estimated penalties on the related sales tax are corrected by an increase to accrued liabilities on the balance sheets and an increase to general and administrative expenses on the statements of operations. Estimated interest on the related sales tax is corrected by an increase to accrued liabilities on the balance sheets and an increase to interest expense within other income on the statement of operations.

	(b)	Related Income Tax Impact - Any impact on income tax benefit from the impact on loss before taxes due to the correction in (a) above is reflected as a change in deferred tax asset or liability on the balance sheet and a change in income tax benefit on the statements of operations.

	The following is a summary of the impact of the correction of the sales tax error for the periods previously reported for the three and six months ended June 30, 2020.

	The following table sets forth the corrections in each of the individual line items affected in the statements of operations:

	June 30, 2020
	Three months		Six months
Reduction of net sales	$	41,000	$	77,000
Increase in general and administrative expense for penalties		12,000		23,000
Increase in interest expense		18,000		33,000
Total effect of restatement items	$	71,000	$	133,000

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	June 30, 2020
	Three months						Six months
Six Months Ended	As previously reported			Restated			As previously reported			Restated
Services revenues	$	3,174,000		$	3,133,000		$	7,610,000		$	7,533,000
Products revenues		214,000			214,000			460,000			460,000
Total Net Sales		3,388,000			3,347,000			8,070,000			7,993,000

Cost of services		2,807,000			2,807,000			6,189,000			6,189,000
Cost of goods sold		208,000			208,000			380,000			380,000
Impairment loss		0			0			159,000			159,000
Total Cost of Sales		3,015,000			3,015,000			6,728,000			6,728,000
Gross Profit		373,000			332,000			1,342,000			1,265,000

Operating Expenses:
Selling		927,000			927,000			1,647,000			1,647,000
Marketing		243,000			243,000			608,000			608,000
General and administrative		980,000			992,000			1,973,000			1,996,000
Total Operating Expenses		2,150,000			2,162,000			4,228,000			4,251,000
Operating Loss		(1,777,000	)		(1,830,000	)		(2,886,000	)		(2,986,000	)

Other income (expense):
Interest expense		0			(18,000	)		0			(33,000	)
Miscellaneous		16,000			16,000			40,000			40,000
Loss Before Taxes		(1,761,000	)		(1,832,000	)		(2,846,000	)		(2,979,000	)

Income tax benefit		11,000			11,000			(211,000	)		(211,000	)
Net Loss	$	(1,772,000	)	$	(1,843,000	)	$	(2,635,000	)	$	(2,768,000	)

Net loss per share:
Basic	$	(1.03	)	$	(1.07	)	$	(1.53	)	$	(1.60	)
Diluted	$	(1.03	)	$	(1.07	)	$	(1.53	)	$	(1.60	)

Shares used in calculation of net loss per share:
Basic		1,725,000			1,725,000			1,725,000			1,725,000
Diluted		1,725,000			1,725,000			1,725,000			1,725,000

The following table sets forth the corrections in each of the individual line items affected in the balance sheet:

	June 30, 2020
	As previously reported		Error correction		Restated
Accounts receivable, net	$	5,319,000	$	102,000	$	5,421,000
Accrued liabilities - sales tax	$	0	$	773,000	$	773,000
Accrued liabilities - other	$	597,000	$	172,000	$	769,000
Accumulated deficit	$	6,896,000	$	844,000	$	7,740,000

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The following table sets forth the corrections to retained earnings (accumulated deficit) and total shareholders’ equity in the statements of shareholders’ equity.

SHAREHOLDERS' EQUITY

	Accumulated Deficit			Total Shareholders' Equity
June 30, 2020
As reported	$	(6,896,000	)	$	9,287,000
Adjustment due to cumulative error correction		(844,000	)		(844,000	)
As restated	$	(7,740,000	)	$	8,443,000

The Company did not present tables for adjustments within the statement of cash flows, since all of the foregoing adjustments were within the operating activities section of the cash flows. These adjustments did not affect total cash flows from operating activities, financing activities or investing activities for the three and six month periods ended June 30, 2020.

3.	Revenue Recognition. Under Accounting Standards Update (“ASU”) 2014-09 Revenue from Contracts with Customers (“Topic 606”), revenue is measured based on consideration specified in the contract with a customer, adjusted for any applicable estimates of variable consideration and other factors affecting the transaction price, including noncash consideration, consideration paid or payable to a customer and significant financing components. Revenue from all customers is recognized when a performance obligation is satisfied by transferring control of a distinct good or service to a customer, as further described below under “Performance Obligations.”

	Taxes collected from customers and remitted to governmental authorities are excluded from revenue on the net basis of accounting.

	The Company includes shipping and handling fees in revenues. Shipping and handling costs associated with outbound freight after control over a product has transferred to a customer are accounted for as a fulfillment cost and are included in cost of goods sold.

	*Performance Obligations*

	A performance obligation is a promise in a contract to transfer a distinct good or service to the customer and is the unit of account under Topic 606. A contract’s transaction price is allocated to each distinct performance obligation and recognized as revenue when, or as, the performance obligation is satisfied. The following is a description of the Company’s performance obligations included in its primary revenue streams and the timing or method of revenue recognition for each:

	*In-Store Signage Solution Services.* The Company provides a service of displaying promotional signs in close proximity to the CPG manufacturer’s product in participating stores, which the Company maintains in two-to-four-week cycle increments.

	Each of the individual activities under the Company’s services, including production activities, are inputs to an integrated sign display service. Customers receive and consume the benefits from the promotional displays over the duration of the contracted display cycle. Additionally, the display of the signs does not have an alternative use to the Company and the Company has an enforceable right to payment for services performed to date. As a result, the Company recognizes the transaction price for service performance obligations as revenue over time. Given the nature of the Company’s performance obligations is to provide a display service over the duration of a specified period or periods, the Company recognizes revenue on a straight-line basis over the display service period as it best reflects the timing of transfer of its sign solutions.

	*Non-POPS Solutions*. The Company also supplies CPG manufacturers with other retailer approved promotional services, such as signage, on-pack, merchandising and digital solutions. These services are more customized than POPS, consisting of variable durations and variable specifications. Due to the variable nature of these services, revenue recognition is a mix of over-time and point-in-time recognition.

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	*Products*. Prior to the August 2020 sale of the Company’s custom print business, the Company also sold custom print solutions directly to its customers. Each such product was a distinct performance obligation. Revenue was recognized at a point-in-time upon shipment when control of the goods transferred to the customer.

	*Disaggregation of Revenue*

	In the following table, revenue is disaggregated by major revenue stream and timing of revenue recognition.

	Three months ended June 30, 2021						Six months ended June 30, 2021
	Services Revenues		Products Revenue		Total Revenue		Services Revenues		Products Revenue		Total Revenue
Timing of revenue recognition:
Products and services transferred over time	$	1,861,000	$	0	$	1,861,000	$	3,884,000	$	0	$	3,884,000
Products and services transferred at a point in time		4,235,000		0		4,235,000		7,598,000		0		7,598,000
Total	$	6,096,000	$	0	$	6,096,000	$	11,482,000	$	0	$	11,482,000

	As Restated
	Three months ended June 30, 2020						Six months ended June 30, 2020
	Services Revenues		Products Revenue		Total Revenue		Services Revenues		Products Revenue		Total Revenue
Timing of revenue recognition:
Products and services transferred over time	$	2,012,000	$	0	$	2,012,000	$	5,343,000	$	0	$	5,343,000
Products and services transferred at a point in time		1,121,000		214,000		1,335,000		2,190,000		460,000		2,650,000
Total	$	3,133,000	$	214,000	$	3,347,000	$	7,533,000	$	460,000	$	7,993,000

	*Contract Costs*

	Sales commissions that are paid to internal or external sales representatives are eligible for capitalization as they are incremental costs that would not have been incurred without entering into a specific sales arrangement and are recoverable through the expected margin on the transaction. The Company is applying the practical expedient in Accounting Standards Codification 340-40-25-4 that allows the incremental costs of obtaining a contract to be recorded as an expense when incurred when the amortization period of the asset that would have otherwise been recognized is one year or less. These costs are included in selling expenses.

	*Deferred Revenue*

	Significant changes in deferred revenue during the period are as follows:

Balance at December 31, 2020	$	180,000
Reclassification of beginning deferred revenue to revenue, as a result of performance obligations satisfied		(148,000	)
Cash received in advance and not recognized as revenue		243,000
Balance at June 30, 2021	$	275,000

	*Transaction Price Allocated to Remaining Performance Obligations*

	The Company applies the practical expedient in paragraph 606-10-50-14 and does not disclose information about remaining performance obligations that have original expected durations of one year or less, which reflect the majority of its performance obligations. This practical expedient is being applied to arrangements for certain incomplete services and unshipped custom signage materials. Among our contracts with an expected duration of greater than one year, we anticipate that revenue of $38,000, $116,000 and $60,000 related to performance obligations that are unsatisfied (or partially unsatisfied) as of June 30, 2021 will be recognized during the remainder of fiscal 2021, 2022 and 2023, respectively.

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Selling Arrangement. In 2011,the Company paid to News America Marketing In-Store, L.L.C. (“News America”) $4,000,000 in exchange for a 10-year arrangement to sell signs with price into News America’s network of retailers as News America’s exclusive agent. The $4,000,000 was being amortized over the 10-year term of the arrangement. In 2019, the Company accelerated the amortization based on the anticipated recovery period over the remaining term of the contract due to the loss of a significant retailer. During the three months ended March 31, 2020, the impact of COVID-19 was determined to be a triggering event requiring an impairment review of long-lived assets. As of March 31, 2020, the Company determined the asset was impaired based upon continued revenue declines driven by changes in market conditions due to COVID-19 within the stores covered by the agreement. As a result, an impairment of $159,000 was recognized as of March 31, 2020. The Company also shortened the remaining useful life of the underlying asset from March 31, 2021 to December 31, 2020 and recorded remaining amortization expense on a straight-line basis over the remainder of 2020. Amortization expense without the impairment was $36,000 and $97,000 in the three and six months ended June 30, 2020. The selling arrangement was fully amortized as of June 30, 2021 and December 31, 2020.

5.	Income Taxes. For the three and six months ended June 30, 2021, the Company recorded income tax expense of $10,000 and $23,000, respectively, or (1.1)% and (1.4)% of loss before taxes, respectively. For the three and six months ended June 30, 2020, the Company recorded income tax expense of $11,000 and an income tax benefit of $211,000, respectively, or (0.6)% and 7.1% of loss before taxes, respectively. The income tax benefit or expense for the three and six months ended June 30, 2021 and 2020 is comprised of federal and state taxes. The primary differences between the Company’s June 30, 2021 and 2020 effective tax rates and the statutory federal rate are nondeductible stock-based compensation, nondeductible meals and entertainment and increases in the Company’s valuation allowance against its deferred tax assets and nondeductible penalties for June 30, 2021, and loan forgiveness from the Paycheck Protection Program (PPP) loan. The Company reassesses its effective rate each reporting period and adjusts the annual effective rate if deemed necessary, based on projected annual taxable income (loss).

	Deferred income taxes are determined based on the estimated future tax effects of differences between the financial statements and tax basis of assets and liabilities given the provisions of enacted tax laws. In providing for deferred taxes, the Company considers tax regulations of the jurisdictions in which it operates, estimates of future taxable income and available tax planning strategies. If tax regulations, operating results or the ability to implement tax-planning strategies vary, adjustment to the carrying value of deferred tax assets and liabilities may be required. Valuation allowances are recorded related to deferred tax assets based on the “more likely than not” criteria. At June 30, 2021 and December 31, 2020, the Company had a valuation allowance of approximately $2,586,000 and $1,946,000, respectively, against its entire deferred tax asset because the Company does not believe it is more likely than not that it will realize its deferred tax asset.

	As of June 30, 2021, and December 31, 2020, the Company had unrecognized tax benefits totaling $694,000 and $677,000, respectively, including interest, which relates to state nexus issues. The amount of the unrecognized tax benefits, if recognized, that would affect the effective income tax rates of future periods is $694,000. The Company believes that it is reasonably possible that a decrease of up to $650,000 in unrecognized tax benefits related to state exposures may be necessary within the coming year, which would reduce accrued income taxes and increase income tax benefit.

	In March 2020, Congress passed the Coronavirus Aid, Relief and Economic Security (“CARES”) Act. The CARES Act, among other provisions, allows for companies to carry back federal NOLs generated in 2018, 2019 and 2020 for up to five years for refunds of federal taxes paid. This provision created an opportunity for the Company to utilize NOLs not previously expected to be utilized. Thus, in 2020 the Company reversed approximately $215,000 of its valuation allowance against the NOLs in its deferred tax assets which the Company carried back to claim a refund of federal taxes paid. As the Company expects to receive the tax refund from the ability to carry back the NOLs within the next 12 months, this discrete benefit has been recorded within income taxes receivable on the balance sheet. In addition to the $215,000 recognized, $17,000 was included as a discrete tax benefit for 2020 and included in income taxes receivable related to the NOL carry back due to differences in the federal tax rate utilized for the deferred tax asset compared to the rates in effect for the years in which the NOL is being carried back.

Concentrations. During the six months ended June 30, 2021, three customers accounted for 15%, 12% and 11%, respectively of the Company’s total net sales. During the six months ended June 30, 2020, one customer accounted for 19% of the Company’s total net sales. At June 30, 2021, two customers represented 17% and 14%, respectively of the Company’s total accounts receivable. At December 31, 2020, two customers represented 17% and 10%, respectively, of the Company’s total accounts receivable.

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7.	Legal Proceedings. In July 2019, the Company brought suit against News America in the U.S. District Court in Minnesota, alleging violations of federal and state antitrust and tort laws by News America. The complaint alleges that News America has monopolized the national market for third-party in-store advertising and promotion products and services through various wrongful acts designed to harm the Company, its last significant competitor. The suit seeks, among other relief, an injunction sufficient to prevent further antitrust injury and an award of treble damages to be determined at trial for the harm caused to our Company.

	In August 2019, News America filed an answer and counterclaim. In October 2019, News America moved for a judgment on the pleadings. Management believes that the counterclaim is without merit, and the Company filed a response brief on November 11, 2019. The Company also moved to dismiss the counterclaim against it. The court heard oral arguments from both parties on January 14, 2020, and subsequently denied both motions. On July 10, 2020 the parties cross-moved for summary judgment on the counterclaim. On December 7, 2020, the Court granted News America’s motion for summary judgment on the counterclaim in part, requiring Insignia to strike certain allegations from its complaint and finding News America’s request for attorneys’ fees and costs premature.

	Discovery is underway and trial has been scheduled for December 2021. At this stage of the proceedings, the Company is unable to determine the likelihood of an unfavorable outcome or estimate any potential resulting liability.

8.	Loan. In April 2020, the Company entered into a promissory note (the “Note”) with Alerus Financial, N.A. The Note evidenced a loan to the Company in the amount of $1,054,000 pursuant to the Paycheck Protection Program (the “PPP”) of the CARES Act administered by the U.S. Small Business Administration (the “SBA”).

	In accordance with the requirements of the CARES Act, the Company used the proceeds from the loan exclusively for qualified expenses under the PPP, including payroll costs, rent and utility costs, as further detailed in the CARES Act and applicable guidance issued by the SBA. Interest was accrued on the outstanding balance of the Note at a rate of 1.00% per annum. The Note was scheduled to mature on April 22, 2022 and required 18 equal monthly payments of principal and interest.

	The Company’s application for forgiveness of the entire principal amount and all accrued interest under the Note was approved by the SBA on January 29, 2021. Accordingly, for the six months ended June 30, 2021 the debt of $1,054,000, plus accrued interest of $8,000, was eliminated with a gain on debt forgiveness and accrued interest included in other income.

Subsequent Event. The Company signed a lease for its headquarters space in Minneapolis for a three-year term commencing in July 2021 with monthly payments of approximately $8,300, inclusive of common area maintenance costs. A right-of-use asset and lease liability of approximately $183,000 will be recorded during the three months ended September 30, 2021.

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Item 2. Management’s Discussion and Analysis of Financial ~~Statements~~

~~Description of Business.Insignia Systems, Inc. (the “Company”) markets in-store advertising products, programs~~Condition and services to retailers and consumer packaged goods manufacturers. The Company operates in a single reportable segment. The Company’s primary products include the Insignia Point-of-Purchase Services (POPS®~~) in-store marketing program, freshADS~~sm~~, thermal sign card supplies for the Company’s Impulse Retail System, and laser printable cardstock and label supplies.~~

~~Basis of Presentation~~.Financial statements for the interim periods included herein are unaudited; however, they contain all adjustments, including normal recurring accruals, which in the opinion of management, are necessary to present fairly the financial position of the Company at September 30, 2017, its results of operations for the three and nine months ended September 30, 2017 and 2016, and its cash flows for the nine months ended September 30, 2017 and 2016. Results of ~~operations for the periods presented are not necessarily indicative of the results to be expected for the full year.~~

Operations

The financial statements do not include certain footnote disclosures and financial information normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America and, therefore,following discussion should be read in conjunction with the Company’s financial statements and ~~notes included~~related notes. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those anticipated due to various factors discussed under “Cautionary Statement Regarding Forward-Looking Statements” and elsewhere, including Part II, Item 1A, in this Quarterly Report on Form 10-Q and the ~~Company's~~“Risk Factors” described in Part I, Item 1A, of our Annual Report on Form 10-K for the fiscal year ended December 31, ~~2016.~~

~~The Summary of Significant Accounting Policies in the Company’s 2016 Annual Report~~2020, our Current Reports on Form ~~10-K describes the Company’s accounting policies.~~

~~Inventories~~. ~~Inventories are primarily comprised of sign cards~~8-K and ~~roll stock. Inventory is valued at the lower of cost or market using the first-in, first-out (FIFO) method,~~our other SEC filings.

Restatement

The accompanying Management’s Discussion and ~~consisted of the following as of the dates indicated:~~

September 30,

December 31,

2017

2016

Raw materials
$110,000
$123,000
Work-in-process
  18,000
  27,000
Finished goods
  198,000
  175,000

$326,000
$325,000

~~Property and Equipment~~. ~~Property and equipment consisted of the following as of the dates indicated:~~

September 30,

December 31,

2017

2016

Property and Equipment:

Production tooling, machinery and equipment
$4,001,000
$4,000,000
Office furniture and fixtures
  322,000
  322,000
Computer equipment and software
  2,671,000
  1,301,000
Leasehold improvements
  577,000
  577,000
Construction in-progress
  49,000
  523,000

  7,620,000
  6,723,000
Accumulated depreciation and amortization
  ( 4,907,000)
  ( 4,293,000)
Net Property and Equipment
$2,713,000
$2,430,000

Depreciation expense was approximately $220,000 and $653,000 in the three and nine months ended September 30, 2017, respectively, and $187,000 and $577,000 in the three and nine months ended September 30, 2016, respectively.

~~Stock-Based Compensation. The Company measures and recognizes compensation expense for all stock-based awards at fair value using the Black-Scholes option pricing model~~Analysis (“MD&A”) gives effect to ~~determine the weighted average fair value of options and employee stock purchase plan rights. The Company recognizes stock-based compensation expense on a~~ ~~graded-attribution~~ ~~method over the requisite service period of the award.~~

~~In November 2016, our Board of Directors amended the 2003 Incentive Stock Option Plan (the “2003 Plan”) and the 2013 Omnibus Stock and Incentive Plan (the “2013 Plan”) to permit equitable~~certain adjustments ~~to outstanding awards in the event of a special dividend.~~ In March 2017, the Board of Directors approved the modification of all outstanding stock option awards to provide option holders with substantially equivalent economic value after the effect of the dividend. The modification resulted in the issuance of options to purchase up to 150,476 additional shares. Total stock-based compensation expense for the modifications was approximately $79,000, which was recorded during the nine months ended September 30, 2017.

~~During the nine months ended September 30, 2017, no other stock option awards were granted by the Company beyond the modification discussed above.~~ During the nine months ended September 30, 2016, the Company issued options to purchase an aggregate of 20,000 shares of common stock under its 2013 Omnibus Stock and Incentive Plan, as amended, with a weighted average exercise price of $2.90.

During the nine months ended September 30, 2017, the Company issued 60,000 shares of restricted stock under the 2013 Plan. The shares underlying the award were assigned a value of $1.09 per share, which was the closing price of our common stock on the date of grant, and is scheduled to vest over the two years following the date of grant. During the nine months ended September 30, 2016, the Company issued 100,000 shares of restricted stock under the 2013 Plan. The shares underlying the award were assigned a value of $2.33 per share, which was the closing price of our common stock on the date of grant, and is scheduled to vest over the five years following the date of grant.

~~During the nine months ended September 30, 2017 and 2016, the Company issued 143,424 and 43,625 restricted stock units, respectively, under the 2013 Plan. The shares underlying the awards~~ made in 2017 and 2016 were assigned weighted average values of $1.13 and $2.14 per share, respectively, based on the closing price of our common stock on the applicable dates of grant, and are scheduled to vest over two years.

~~During June 2017, non-employee members of the Board of Directors received grants totaling 72,115 fully vested shares of common stock pursuant~~ to the 2013 Plan. The shares were assigned a value of $1.04 per share, based on the closing price on the grant date, for a total value of $75,000, which is included in stock-based compensation expense for the nine months ended September 30, 2017. During May and June 2016, members of the Board of Directors received grants totaling 54,036 fully vested shares of common stock pursuant to the 2013 Plan. The shares were assigned a weighted average value of $2.19 per share, based on the stock prices on the applicable grant dates, for a total value of $119,000, of which $109,000 is included in stock-based compensation expense for the nine months ended September 30, 2016 and $10,000 was accrued for and expensed in 2015.

~~Total stock-based compensation expense recorded~~previously reported financial statements for the three and ~~nine~~six months ended ~~September~~June 30, ~~2017 was $43,000~~2020. Refer to Note 2, “Restatement of Financial Statements” in the accompanying financial statements for further details related to the restatement and ~~$317,000, respectively,~~impact on our financial statements.

Company Overview

Insignia Systems, Inc. (“Insignia,” “we,” “us,” “our” and the “Company”) is a leading provider of in-store and digital advertising solutions to consumer-packaged goods (“CPG”) manufacturers, retailers, shopper marketing agencies and brokerages (“clients”). We believe our products and services are attractive to our clients because of our speed to market, ability to customize our solutions down to store level and the results our solutions deliver. Our leadership and employees have extensive industry knowledge, including direct experience through former positions at CPG manufacturers and retailers. We provide marketing solutions to CPG manufacturers spanning from some of the largest multinationals to new and emerging brands.

For retailers and CPG manufacturers working in an environment that is tighter, more competitive, and more complex every day, Insignia positions itself as the shopper marketing ally that combines best-in-class execution with imagination, responsiveness, and hunger to help move business forward. We focus on relationships with our clients and installation and print production vendors (“execution partners”) as we believe they are our future. These relationships are built with our brand-led, retailer centric mindset, our ability to be nimble and flexible to the ever-changing industry landscape and by delivering superior customer service that our clients deserve. Our in-store solutions execute in retailers spanning from some of the largest national retailers to regional US wholesalers and independents who are leaders in their respective channels and geographies.

We have faced increasingly intense competition for the marketing expenditures of CPG manufacturers for in-store signage. We have observed increased competition in growing and maintaining our network of retailers into which we are authorized to sell solutions as competitors continue to purchase new or extend exclusive arrangements with retailers for that purpose. New product investments by large and emerging CPG manufacturers give us optimism that our product portfolio is relevant to our clients.

Over the past several years, we have diversified our portfolio through a significant expansion of our offered solutions and development of a portfolio designed to more holistically meet the needs of our clients and execution partners. This diversification has resulted in non-POPS solutions revenue growing 182% and 137% for the three and ~~nine~~six months ended ~~September~~June 30, ~~2016 was $42,000 and $150,000, respectively.~~

~~During~~2021 compared to the three and ~~nine~~six months ended ~~September~~June 30, ~~2017, there~~2020, respectively. Our non-POPS revenue has grown year over year since we began the expansion of our offered solutions in 2017. We remain committed to further refining and enhancing our solutions and broadening our retailer relationships.

Impacts and Potential Future Impacts of COVID-19 on Our Business

Evaluating the second quarter of 2021 is challenging given the dramatic impacts of the COVID-19 pandemic on the Company in the six months ended June 30, 2020. In the second quarter of 2020, the pandemic substantially reduced our sales due to the deferral and/or cancelation of a large number of programs that were ~~no options exercised. During each~~originally slated for execution in the second quarter of 2020. In contrast to much of the preceding 12 to 15 months, we are currently seeing a limited direct impact on our business related to the pandemic. However, while we have continued to operate and maintain our continuity with our clients by working remotely, the retail landscape in which CPG manufacturers and retailers operate has changed substantially, as has our ability to execute programs due to both limited access to our retailers and reduced levels of staffing with our execution partners. Our future bookings may be negatively impacted due to these ongoing changes in the retail landscape and evolution of shoppers’ behavior in response to COVID-19. The permanence of these changes is unknown.

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Further, it is possible the COVID-19 pandemic, particularly in light of variant strains of the virus, could further impact our operations and the operations of customers and retailers as a result of quarantines, facility closures, illnesses, and travel and logistics restrictions. The extent to which the COVID-19 pandemic impacts our business, results of operations, and financial condition will depend on future developments, which are highly uncertain and cannot be predicted, including, but not limited to, the resumption of high levels of infection and hospitalization, the resulting impact on our customers, suppliers, and vendors and the overall retail landscape, the remedial actions and stimulus measures adopted by federal, state, and local governments, and to what extent normal economic and operating conditions are impacted. Therefore, we cannot reasonably estimate the full extent of the impact on our results of operation and financial condition, but it could be material and last for an extended period of time.

We will continue to actively monitor the situation and may take further actions that alter our business operations as may be required by federal, state or local authorities or that we determine are in the best interests of our employees, customers, suppliers and shareholders. We are unable to determine or predict the nature, duration or scope of the overall impact the COVID-19 pandemic will have on our business, results of operations, liquidity or capital resources. However, we believe that it is important to share where our company stands today, how our response to COVID-19 is progressing and how our operations and financial condition may change as the fight against COVID-19 progresses.

Business Overview

Summary of Financial Results

For the quarter ended June 30, 2021, the Company generated revenues of $6,096,000, as compared with revenues of $3,347,000 for the quarter ended June 30, 2020. For the six months ended June 30, 2021, the Company generated revenues of $11,482,000, as compared with revenues of $7,993,000 in the six months ended June 30, 2020. Net loss for the quarter ended June 30, 2021 was $894,000, as compared to a net loss of $1,843,000 for the quarter ended June 30, 2020. Net loss for the six months ended June 30, 2021 was $1,631,000, as compared to a net loss of $2,768,000 for the six months ended June 30, 2020. The COVID-19 pandemic negatively impacted revenue and net loss for the three and ~~nine~~six months ended ~~September~~June 30, ~~2016, there were approximately 54,700 shares and 115,700 shares issued pursuant to stock option exercises,~~2020.

Revenue from our non-POPS solutions has increased significantly for ~~which the Company received proceeds of $0 and $16,000, respectively. A portion of the stock option exercises in~~ the three and ~~nine~~six months ended ~~September~~June 30, ~~2016 were completed~~2021 compared to the three and six months ended June 30, 2020, partially offset by continued declines in our signage business due to competitive pressure. We continue to pursue a variety of efforts designed to drive innovation, client acquisitions and retailer expansions. During the first six months of 2021, litigation expenses increased significantly compared to prior quarters. We also recognized a gain of $1,062,000 on ~~a cashless basis.~~

~~Net Income (Loss) per Share~~.~~Basic net income (loss) per share is computed~~the forgiveness of our PPP loan during the first quarter of 2021.

During the six months ended June 30, 2021, cash and cash equivalents and restricted cash decreased by ~~dividing net income (loss)~~$1,164,000 from $7,128,000 at December 31, 2020, to $5,964,000 at June 30, 2021. The decrease was primarily driven by the ~~weighted average shares outstanding~~net loss for the six months ended June 30, 2021. The Company had no long-term debt other than its lease obligations as of June 30, 2021.

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Results of Operations

The following table sets forth, for the periods indicated, certain items in our Condensed Statements of Operations as a percentage of total net sales.

	Three Months Ended						Six Months Ended
	June 30						June 30
				As Restated						As Restated
	2021			2020			2021			2020
Net sales		100.0	%		100.0	%		100.0	%		100.0	%
Cost of sales		80.2			90.1			81.4			84.2
Gross profit		19.8			9.9			18.6			15.8
Operating expenses:
Selling		7.6			27.7			8.5			20.6
Marketing		4.3			7.3			4.3			7.6
General and administrative		21.9			29.6			28.5			25.0
Total operating expenses		33.8			64.6			41.3			53.2
Operating loss		(14.0	)		(54.7	)		(22.7	)		(37.4	)
Other income (expense)		(0.5	)		0.0			8.7			0.1
Loss before taxes		(14.5	)		(54.7	)		(14.0	)		(37.3	)
Income tax expense (benefit)		0.2			0.3			0.2			(2.7	)
Net loss		(14.7	)%		(55.0	)%		(14.2	)%		(34.6	)%

Three and ~~excludes any potential dilutive effects of stock options~~Six Months Ended June 30, 2021 Compared to Three and ~~restricted stock units and awards. Diluted net income (loss) per share gives effect to all diluted potential common shares outstanding during the period.~~

~~Options to purchase approximately 501,000 shares of common stock with a weighted average exercise price of $2.33 were outstanding at September~~Six Months Ended June 30, ~~2017 and were not included in the computation of common stock equivalents~~2020

Net Sales. Net sales for the three months ended ~~September~~June 30, ~~2017 because their exercise prices were higher than the average fair market value of the common shares during the reporting period. Due~~2021 increased 82.1% to ~~the net loss incurred during the nine months ended September 30, 2017 and~~$6,096,000 compared to $3,347,000 for the three months ~~and nine~~ended June 30, 2020. Net sales for the six months ended ~~September~~June 30, ~~2016, all stock options~~2021 increased 43.7% to $11,482,000 compared to $7,993,000 for the six months ended June 30, 2020.

Service revenues. Service revenues for the three months ended June 30, 2021 increased 94.6% to $6,096,000 compared to $3,133,000 for the three months ended June 30, 2020. Service revenues for the six months ended June 30, 2021 increased 52.4% to $11,482,000 compared to $7,533,000 for the six months ended June 30, 2020. The increases were ~~anti-dilutive for those periods.~~

~~Weighted average common shares outstanding~~due to 182.2% and 137.2% increases in non-POPS revenue, partially offset by decreases in POPS solutions revenue of 9.4% and 29.0% for the three and ~~nine~~six months ended ~~September~~June 30, ~~2017~~2021, respectively. For the three and ~~2016 were as follows:~~

Three Months Ended

Nine Months Ended

September 30

September 30

2017

2016

2017

2016

Denominator for basic net income (loss) per share -
weighted average shares
  11,758,000
  11,642,000
  11,698,000
  11,626,000
Effect of dilutive securities:




Stock options and restricted stock units and awards
  19,000
  —
  —
  —
Denominator for diluted net income (loss) per share -
weighted average shares
  11,777,000
  11,642,000
  11,698,000
  11,626,000

~~Dividends~~.~~On November 28, 2016, the Board declared a one-time special dividend of $0.70 per share~~six months ended June 30, 2021, non-POPS revenue has increased due to ~~shareholders of record as of December 16, 2016 of $8,233,000, of which $8,163,000 was paid on January 6, 2017,~~both sales to new CPGs and an ~~additional $14,000 was paid~~increase in sales to existing CPGs as well as the comparison to sales being depressed by the impact of COVID-19 in the three and six months ended June 30, 2020. Competitive pressures have resulted in decreased POPS solutions revenue for three and six months ended June 30, 2021 versus the three and six months ended June 30, 2020. We will continue to have increased pressure on ~~May 15, 2017.~~

~~Selling Arrangement.~~ ~~In 2011,~~our POPS business in 2021, including the ~~Company paid~~impacts from the expiration in April 2021 of our 10-year selling agreement with News America Marketing In-Store ~~LLC~~ (“News America”) ~~$4,000,000~~. While the negative impact from COVID-19 has lessened compared to 2020, future impacts are unknown as CPG manufacturers and retailers react to changes in ~~exchange for a 10-year arrangement~~shoppers’ behavior.

Product revenues. Due to ~~sell signs with price into News America’s network of retailers as News America’s exclusive agent. The $4,000,000 is being amortized on a straight-line basis over~~ the ~~10-year term~~August 2020 sale of the ~~arrangement. Amortization expense, which was $100,000 and $300,000 in both of~~custom print business, there were no product sales for the three and ~~nine~~six months ended ~~September~~June 30, ~~2017~~2021 compared to $214,000 and ~~2016, respectfully,~~$460,000 for the three and ~~is expected~~six months ended June 30, 2020, respectively.

Gross Profit.Gross profit for the three months ended June 30, 2021 increased 263.9%% to ~~be $400,000 per year over~~$1,208,000 compared to $332,000 for the ~~next~~ three ~~years and $117,000~~months ended June 30, 2020. Gross profit as a percentage of total net sales increased to 19.8% for the three months ended June 30, 2021 compared to 9.9% for the three months ended June 30, 2020. Gross profit for the six months ended June 30, 2021 increased 68.9% to $2,137,000 compared to $1,265,000 for the six months ended June 30, 2020. Gross profit as a percentage of total net sales increased to 18.6% for the six months ended June 30, 2021 compared to 15.8% for the six months ended June 30, 2020.

Service revenues. Gross profit from our service revenues for the three months ended June 30, 2021 increased 270.6% to $1,208,000 compared to $326,000 for the three months ended June 30, 2020. The increase in gross profit was primarily due to POPS solutions margin as the Company reduced guaranteed payment obligations by renegotiating several fixed or store-based retail payment contracts to sign placement-based payment contracts during 2020. Gross profit from our service revenue for the six months ended June 30, 2021 increased 59.0% to $2,137,000 compared to $1,344,000 for the six months ended June 30, 2020. The increase was primarily due to the factors described above.

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Gross profit as a percentage of service revenues for the three months ended June 30, 2021 increased to 19.8% compared to 10.4% for the three months ended June 30, 2020. Gross profit as a percentage of service revenues for the six months ended June 30, 2021 increased to 18.6% compared to 17.8% for the six months ended June 30, 2020. The increases for both periods were primarily due to the factors described above, partially offset by reduced gross profit rates on non-POPS solutions due to the Company’s decision to make an investment in the ~~year ending December 31,~~execution of a large non-POPS program.

Product revenues. Due to the August 2020 sale of the custom print business, there was no gross profit for the three and six months ended June 30, 2021 ~~is recorded within cost~~compared to $6,000 and $80,000 for the three and six months ended June 30, 2020, respectively. Gross profit as a percentage of ~~services in~~product revenues for the three and six months ended June 30, 2020 was 2.8% and 17.4%, respectively.

Impairment Loss. Impairment loss for the six months ended June 30, 2020 was $159,000 as a result of the impairment during the first quarter of the Company’s ~~statements~~selling agreement with News America, a long-lived asset. The impairment charge is described further in Note 3 of ~~operations~~our accompanying unaudited financial statements. There was no impairment loss during the three and ~~comprehensive income (loss).~~six months ended June 30, 2021.

Operating Expenses

Selling. Selling expenses for the three months ended June 30, 2021 decreased 49.8% to $465,000 compared to $927,000 for the three months ended June 30, 2020. Selling expenses for the six months ended June 30, 2021 decreased 40.4% to $981,000 compared to $1,647,000 for the six months ended June 30, 2020. The decreases for both periods were primarily due to reductions in staffing incurred in 2020 and other decreased staff related expenses.

Selling expenses as a percentage of total net ~~carrying amount~~sales decreased to 7.6% for the three months ended June 30, 2021 compared to 27.7% for the three months ended June 30, 2020. Selling expenses as a percentage of net sales decreased to 8.5% for the six months ended June 30, 2021 compared to 20.6% for the six months ended June 30, 2020. The decreases for both periods were primarily due to decreased expense described above, in addition to increased sales.

Marketing. Marketing expenses for the three months ended June 30, 2021 increased 7.0% to $260,000 compared to $243,000 for the three months ended June 30, 2020. The increase was primarily due to staff related expenses. Marketing expense for the six months ended June 30, 2021 decreased 18.6% to $495,000 compared to $608,000 for the six months ended June 30, 2020. The decreases was primarily the result of decreased consulting expenses.

Marketing expenses as a percentage of total net sales decreased to 4.3% for the three months ended June 30, 2021 compared to 7.3% for the three months ended June 30, 2020. Marketing expenses as a percentage of net sales decreased to 4.3% for the six months ended June 30, 2021 compared to 7.6% for the six months ended June 30, 2020. The decreases for both periods were due to increased sales, in addition to the factors described above.

General and administrative. General and administrative expenses for the three months ended June 30, 2021 increased 34.7% to $1,336,000 compared to $992,000 for the three months ended June 30, 2020. General and administrative expenses for the six months ended June 30, 2021 increased 64.0% to $3,273,000 compared to $1,996,000 for the six months ended June 30, 2020. The increases for both periods were primarily due to expenses incurred as a result of the ~~selling arrangement is recorded within other assets~~litigation with News America, partially offset by a reduction in staff related expenses.

General and administrative expenses as a percentage of total net sales decreased to 21.9% for the three months ended June 30, 2021 compared to 29.6% for the three months ended June 30, 2020 due to increased sales, partially offset by expenses incurred as a result of the litigation with News America. General and administrative expenses as a percentage of net sales increased to 28.5% for the six months ended June 30, 2021 compared to 25.0% for the six months ended June 30, 2020, the increase was due to expenses incurred as a result of the litigation with News America, partially offset by increased sales.

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Other Income (Expense). Other expense for the three months ended June 30, 2021 was $31,000 compared to $2,000 for the three months ended June 30, 2020. Other income for the six months ended June 30, 2021 was $1,004,000 compared to $7,000 for the six months ended June 30, 2020. The increase for the six months ended June 30, 2021 was due to the gain on debt extinguishment of $1,062,000 from the ~~Company’s condensed balance sheet.~~

3. SBA forgiving the Company of its Note entered into pursuant to the PPP of the Coronavirus Aid, Relief and Economic Security (“CARES”) Act, partially offset of interest expense related to sales tax accrued.

Income Taxes.For the three and ~~nine~~six months ended ~~September~~June 30, ~~2017,~~2021 the Company recorded income tax expense ~~(benefit),~~ of ~~$2,000~~$10,000 and ~~$(580,000)~~$23,000, respectively, or ~~0.4%~~(1.1)% and 31.3(1.4)% of ~~income or~~ loss before ~~taxes.~~taxes, respectively. For the three and ~~nine~~six months ended ~~September~~June 30, ~~2016,~~2020, the Company recorded income tax expense ~~(benefit)~~ of ~~$141,000~~$11,000 and ~~$(276,000),~~income tax benefit of $211,000, respectively, or ~~(542.3)~~(0.6)% and ~~32.4%~~7.1% of loss before taxes, respectively. The income tax benefit or expense ~~(benefit)~~ for the three and ~~nine~~six months ended ~~September~~June 30, ~~2017~~2021 and ~~2016~~2020 is comprised of federal and state ~~income~~ taxes. The primary differences between the Company’s ~~September~~June 30, ~~2017~~2021 and ~~2016~~2020 effective tax rates and the statutory federal rate are expenses related to stock-based compensation, nondeductible meals and entertainment and ~~for~~an increase in the ~~three and nine months ended September 30, 2017, the impact of a~~Company’s valuation allowance ~~of $192,000 which was originally recognized during the six months ended~~against its deferred tax assets and for June 30, ~~2107 as it was determined that it was more likely than not that~~2021, nondeductible penalties and loan forgiveness from the ~~Company would not realize the full amount of its net deferred tax assets.~~ Paycheck Protection Program (PPP) loan.

The Company reassesses its effective tax rate each reporting period and adjusts the annual effective rate if deemed necessary, based on projected annual taxable income (loss).

Deferred income taxes are determined based on the estimated future tax effects of differences between the financial ~~statement~~statements and tax basis of assets and liabilities given the provisions of enacted tax laws. In providing for deferred taxes, we consider tax regulations of the jurisdictions in which we operate, estimates of future taxable income and available tax planning strategies. If tax regulations, operating results or the ability to implement tax-planning strategies vary, adjustment to the carrying value of deferred tax assets and liabilities may be required. Valuation allowances are recorded related to deferred tax assets based on the “more likely than not” criteria.

As a result of ~~significant losses in 2016 and through June 2017, as well as the current market conditions and their impact on~~ the Company’s future outlook, management has reviewed its deferred tax assets and concluded that the uncertainties related to the realization of its ~~assets had become unfavorable. As of June 30, 2017, the Company had net~~ deferred tax assets ~~of approximately $192,000 which were comprised of temporary differences, including federal and state net operating losses to be carried forward.~~have become unfavorable. Management has considered ~~the~~ positive and negative evidence for the potential utilization of the ~~net~~ deferred tax assets and has concluded that it ~~was~~is more likely than not that the Company would not realize the full amount of net deferred tax assets. Accordingly, the Company recorded a valuation allowance of $192,000 against these deferred tax assets as of June 30, 2017. For the three months ended September 30, 2017, the Company recognized limited income tax expense as the net income generated during the third quarter was fully offset by the Company’s valuation allowance recorded against net deferred assets as of June 30, 2017. The profitability in the third quarter has substantially reduced the valuation allowance previously recorded in the second quarter.

As of September 30, 2017 and December 31, 2016, the Company had unrecognized tax benefits totaling $574,000 and $554,000, respectively, including interest, which relates to state nexus issues. The amount of the unrecognized tax benefits, if recognized, that would affect the effective income tax rates of future periods is $574,000. Due to the current statute of limitations regarding the unrecognized tax benefits, the unrecognized tax benefits and associated interest are not expected to change significantly in 2017.

~~Concentrations.~~ During the nine months ended September 30, 2017 one customer accounted for 27%, of the Company’s total net sales. During the nine months ended September 30, 2016, one customer accounted for 33% of the Company’s total net sales. At September 30, 2017 and December 31, 2016, one customer accounted for 31% and 37% of the Company��s total accounts receivable, respectively.

Although there are a number of customers that the Company sells to, the loss of a major customer could adversely affect operating results. Additionally, the loss of a major retailer from the Company’s retail network could adversely affect operating results.

~~Recently Issued Accounting Pronouncements~~. In May 2014, the Financial Accounting Standards Board (FASB) issued guidance creating Accounting Standards Codification (ASC) Section 606, “Revenue from Contracts with Customers”, which establishes a comprehensive new model for the recognition of revenue from contracts with customers. This model is based on the core principle that revenue should be recognized to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The Company has performed a review of the requirements of the new guidance and has identified which of its revenue streams will be within the scope of ASC 606. The Company has applied the five-step model of the new standard to a selection of contracts within each of its revenue streams and has compared the results to its current accounting practices. Based on this analysis, the Company does not currently expect a material impact on the Company’s consolidated financial statements. The Company is expecting to utilize the modified retrospective transition method of adoption. The Company is continuing to work through the remaining steps of the adoption plan to facilitate adoption effective January 1, 2018. As part of this, the Company is assessing changes that might be necessary to information technology systems, processes, and internal controls to capture new data and address changes in financial reporting. The Company will be revising its revenue recognition accounting policy and expanding revenue disclosures to reflect the requirements of ASC 606, which include disclosures related to the nature, amount, timing and uncertainty of revenue and cash flows arising from contracts with customers. Additionally, qualitative and quantitative disclosures are required about customer contracts, significant judgements and assets recognized from the costs to obtain or fulfill a contract.

~~In February 2016, the FASB issued ASU 2016-2,~~ ~~Leases~~, under which lessees will recognize most leases on the balance sheet. This will generally increase reported assets and liabilities. For public entities, this ASU is effective for annual and interim periods in fiscal years beginning after December 15, 2018. ASU 2016-2 mandates a modified retrospective transition method for all entities. The Company is in the process of determining the impact that the updated accounting guidance will have on our financial statements.

~~In March 2016, the FASB issued ASU 2016-9,~~ ~~Compensation – Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting~~, which simplifies several aspects of the accounting for share-based payment transactions, including the income tax consequences, classification of awards as either equity or liabilities, and classification on the statement of cash flows. For public entities, this ASU is effective for annual periods beginning after December 15, 2016, and interim periods within those annual periods. The Company adopted the guidance in the first quarter of 2017. The adoption of the guidance did not have a material impact on our financial statements.

~~Company Overview~~

~~2017 Business Overview~~

~~Summary of Financial Results~~

~~Results of Operations~~

Three Months Ended

Nine Months Ended

September 30

September 30

2017

2016

2017

2016

Net sales
  100.0%
  100.0%
  100.0%
  100.0%
Cost of sales
  64.5
  69.1
  73.4
  68.2
Gross profit
  35.5
  30.9
  26.6
  31.8
Operating expenses:




Selling
  11.4
  14.2
  14.2
  16.0
Marketing
  5.3
  3.7
  6.9
  4.0
General and administrative
  13.0
  13.6
  15.6
  16.5
Total operating expenses
  29.7
  31.5
  36.7
  36.5
Operating income (loss)
  5.8
  (0.6)
  (10.1)
  (4.7)
Other income
  0.0
  0.2
  0.0
  0.3
Income (loss) before taxes
  5.8
  (0.4)
  (10.1)
  (4.4)
Income tax expense (benefit)
  0.0
  2.2
  (3.2)
  (1.4)
Net income (loss)
  5.8%
  (2.6)%
  (6.9)%
  (3.0)%

~~Three Months and Nine Months Ended September 30, 2017 Compared to Three Months and Nine Months Ended September 30, 2016~~

~~Service revenues:~~ Gross profit from our service revenues for the three months ended September 30, 2017 increased 41.2% to $2,653,000 compared to $1,879,000 for the three months ended September 30, 2016. The increase was primarily due to an increase in sales, as our gross profit is highly dependent on sales levels due to the relatively fixed nature of a portion of our payments to retailers, combined with decreased cost of services due to the discontinued sale of the The Like Machine, that were partially offset by a decreased average price per sign. The Company is continuing its actions during 2017 to reduce the fixed portion of the cost to place signs in our retailers. Gross profit from our service revenues for the nine months ended September 30, 2017 decreased 19.9% to $4,545,000 compared to $5,677,000 for the nine months ended September 30, 2016. The decrease was primarily due to a decreased average price per sign, partially offset by an increase in sign volume and decreased cost of services due to the discontinued sale of The Like Machine.

For the three months ended September 30, 2017, the Company incurred costs of approximately $109,000 associated with the development of its new IT operating infrastructure and ongoing IT support compared to approximately $105,000 for the three months ended September 30, 2016. For the nine months ended September 30, 2017, the Company incurred costs of approximately $263,000 associated with the development of its new IT operating infrastructure compared to approximately $298,000 for the nine months ended September 30, 2016. The project is expected to be substantially completed during the first quarter of 2018, with estimated incremental expense of $282,000.

Gross profit as a percentage of service revenues for the three months ended September 30, 2017 increased to 36.1% compared to 31.1% for the three months ended September 30, 2016. The increase was primarily due to the factors described above. Gross profit as a percentage of service revenues for the nine months ended September 30, 2017 decreased to 26.5% compared to 31.8% for the nine months ended September 30, 2016. The decrease was primarily due to the factors described above.

~~Product revenues:~~ Gross profit from our product revenues for the three months ended September 30, 2017 decreased 25.6% to $90,000 compared to $121,000 for the three months ended September 30, 2016. The decrease was primarily due to a decrease in sales, partially offset by decreased facilities, production, and tooling costs. Gross profit from our product revenues for the nine months ended September 30, 2017 decreased 20.0% to $325,000 compared to $406,000 for the nine months ended September 30, 2016. The decrease was primarily due to the factors described above.

Gross profit as a percentage of product revenues was 24.3% for the three months ended September 30, 2017 compared to 28.9% for the three months ended September 30, 2016. The decrease was primarily due to the factors described above. Gross profit as a percentage of product revenues was 27.8% for the nine months ended September 30, 2017 compared to 30.4% for the nine months ended September 30, 2016. The decrease was primarily due to the factors described above.

~~Operating Expenses~~

2020.

Liquidity and Capital Resources

2021.

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Operating Activities:. Net cash ~~provided~~used by operating activities during the ~~nine~~six months ended ~~September~~June 30, ~~2017,~~2021, was ~~$121,000.~~$1,151,000. Net loss of ~~$1,274,000, plus~~$1,631,000, less non-cash adjustments of ~~$1,129,000 and~~$842,000, plus changes in operating assets and liabilities of ~~$266,000~~$1,322,000, resulted in the ~~$121,000~~$1,151,000 of cash ~~provided~~used by operating activities. The largest component of the change in operating assets and liabilities was accounts receivable, which ~~increased $2,040,000, which will fluctuate~~decreased by $967,000 from December 31, 2020, as a result of normal fluctuations based on ~~normal~~ business and market conditions. The non-cash adjustments consisted of depreciation and amortization expense, gain on sale of property and equipment, changes in allowance for doubtful accounts, ~~deferred income tax benefits,~~gain on forgiveness of PPP loan and accrued interest and stock-based compensation expense. In the normal course of business, our accounts receivable, accounts payable, accrued liabilities and deferred revenue will fluctuate depending on the level of revenues and related business activity, as well as billing arrangements with customers and payment terms with retailers.

Investing Activities:. Net cash used in investing activities during the ~~nine~~six months ended ~~September~~June 30, ~~2017~~2021 was ~~$822,000, which~~$16,000. This was related to the purchase of property and ~~equipment. These expenditures related primarily to~~equipment, partially offset by proceeds from the ~~IT operating infrastructure project,~~sale of property and were for hardware, purchased software and capitalization of costs for internally developed software. Additional capital costs for this project are expected to be approximately $210,000 in total for the last three months of 2017 and first three months of 2018.

equipment.

Financing ~~Activities~~: Activities. Net cash ~~used in~~provided by financing activities during the ~~nine~~six months ended ~~September~~June 30, ~~2017~~2021 was ~~$8,191,000,~~$3,000, which ~~mainly~~relates to proceeds received from issuance of common stock under the employee stock purchase plan. Net cash provided by financing activities during the six months ended June 30, 2020 was $1,060,000, which primarily related to ~~the January 6, 2017 payment of the one-time special dividend of $0.70 per share declared by the Board on November 28, 2016.~~

Critical Accounting Policies

●

~~revenue recognition;~~

●

~~allowance for doubtful accounts;~~

●

~~impairment of long-lived assets;~~

●

~~income taxes; and~~

●

~~stock-based compensation.~~

	·	revenue recognition;
	·	allowance for doubtful accounts;
	·	sales taxes;
	·	income taxes; and
	·	stock-based compensation.

Cautionary Statement Regarding Forward-Looking Statements

Inherent Limitations on Control Systems

Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, will be or have been detected. These inherent limitations include the realities that judgments in decision making can by faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate.

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PART II. OTHER INFORMATION

~~Issuer Purchases of Equity Securities~~

Period

Total number of shares purchased (a)

Average price paid per share

Total number of shares purchased as part of publicly announced plans or programs

Maximum number (or approximate dollar value) of shares that may yet be purchased under the plans or programs

July 1–31, 2017
  3,573
$1.02
  –
$4,676,049
August 1–31, 2017
  1,651
$1.02
  –
$4,676,049
September 1–30, 2017
  1,458
$1.10
  –
$4,676,049
Total
  6,682
$1.05
  –
$4,676,049

~~(a)~~

Represents shares surrendered to the Company to satisfy statutory federal, state, and local tax withholding obligations arising from the vesting of a restricted stock awards. The shares were forfeit pursuant to the participant’s instructions in accordance with the terms of the applicable award agreement and the 2013 Plan and are not part of any publicly announced stock repurchase program.

~~Exhibit Number~~	~~Description~~	~~Method of Filing~~

22

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Item 6. Exhibits

Exhibit Number		Description		Method of Filing

3.1	~~Composite~~	Restated Articles of Incorporation, ~~of Registrant,~~ as amended ~~through July 31, 2008~~January 4, 2021 (incorporated by reference to Exhibit ~~3.1~~3.2 to ~~annual~~current report on Form ~~10-K for the year ended December 31, 2015)~~8-K filed January 6, 2021)	~~Incorporated~~	Incorporate by Reference

3.2		Composite Bylaws, ~~of Registrant,~~ as amended through December 5, 2015 (incorporated by reference to Exhibit 3.2 to annual report on Form 10-K for the year ended December 31, 2015)		Incorporated by Reference

~~10.1~~*	~~Form of Restricted Stock Award Agreement under 2013 Omnibus Stock and Incentive Plan for awards on or after May 13, 2016~~	~~Filed Electronically~~

31.1		Certification of Principal Executive Officer		Filed Electronically

31.2		Certification of Principal Financial and Accounting Officer		Filed Electronically

32		Section 1350 Certification		Furnished Electronically

101		The following materials from Insignia Systems, Inc.’s Quarterly Report on Form 10-Q for the quarter ended ~~September~~June 30, ~~2017,~~2021, formatted in XBRL (eXtensible Business Reporting Language): (i) Condensed Balance Sheets; (ii) Condensed Statements of ~~Operations and Comprehensive Loss;~~Operations; (iii) Condensed Statements of Shareholders’ Equity; (iv) Condensed Statements of Cash Flows; and ~~(iv)~~(v) Notes to Financial Statements.		Filed Electronically

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	INSIGNIA SYSTEMS, INC.
	(Registrant)

Dated: ~~November 6, 2017~~August 23, 2021	/s/ Kristine A. Glancy
	Kristine A. Glancy
	President and Chief Executive Officer
	(on behalf of ~~registrant)~~registrant and as interim principal financial officer)

Dated: ~~November 6, 2017~~August 23, 2021	/s/ ~~Jeffrey~~Zackery A. ~~Jagerson~~Weber
	~~Jeffrey~~ Zackery A. ~~Jagerson~~Weber
	~~Chief~~ Senior Director of Financial ~~Officer~~Planning and ~~Treasurer~~Analysis
	(interim principal ~~financial and~~ accounting officer)

~~Exhibit Number~~	~~Description~~	~~Method of Filing~~

~~3.1~~	~~Composite Articles of Incorporation of Registrant, as amended through July 31, 2008~~	~~Incorporated by Reference~~


~~3.2~~	~~Composite Bylaws of Registrant, as amended through December 5, 2015~~	~~Incorporated by Reference~~24

~~10.1~~	~~Form of Restricted Stock Award Agreement under 2013 Omnibus Stock and Incentive Plan for awards on or after May 13, 2016~~	~~Filed Electronically~~

~~31.1~~	~~Certification of Principal Executive Officer~~	~~Filed Electronically~~

~~31.2~~	~~Certification of Principal Financial and Accounting Officer~~	~~Filed Electronically~~

32	~~Section 1350 Certification~~	~~Furnished Electronically~~

~~101~~	The following materials from Insignia Systems, Inc.’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2017, formatted in XBRL (eXtensible Business Reporting Language): (i) Condensed Balance Sheets; (ii) Statements of Operations and Comprehensive Income (Loss); (iii) Statements of Cash Flows; and (iv) Notes to Financial Statements.	~~Filed Electronically~~

Insignia Systems, Inc.
CONDENSED BALANCE SHEETS

	September 30,
	2017	December 31,
	(Unaudited)	2016
ASSETS
Current Assets:
Cash and cash equivalents	$3,375,000	$12,267,000
Accounts receivable, net	11,903,000	9,879,000
Inventories	326,000	325,000
Income tax receivable	420,000	775,000
Prepaid expenses and other	497,000	689,000
Total Current Assets	16,521,000	23,935,000

Other Assets:
Property and equipment, net	2,713,000	2,430,000
Other, net	1,516,000	1,863,000

Total Assets	$20,750,000	$28,228,000

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
Accounts payable:
Cash dividend declared ($0.70 per share)	$—	$8,233,000
Other	3,478,000	2,530,000
Accrued liabilities:
Compensation	1,058,000	762,000
Other	621,000	498,000
Deferred revenue	648,000	62,000
Total Current Liabilities	$5,805,000	$12,085,000

Long-Term Liabilities:
Deferred tax liabilities	—	205,000
Accrued income taxes	574,000	554,000
Deferred rent	233,000	275,000
Total Long-Term Liabilities	$807,000	$1,034,000

Commitments and Contingencies	—	—

Shareholders' Equity:
Common stock, par value $.01:
Authorized shares - 40,000,000
Issued and outstanding shares - 11,903,946 at September 30, 2017 and 11,760,817,000 at December 31, 2016	118,000	117,000
Additional paid-in capital	15,294,000	14,992,000
Accumulated deficit	( 1,274,000)	—
Total Shareholders' Equity	14,138,000	15,109,000

Total Liabilities and Shareholders' Equity	$20,750,000	$28,228,000

See accompanying notes to financial statements.


Insignia Systems, Inc.
STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)
(Unaudited)

	Three Months Ended		Nine Months Ended
	September 30		September 30
	2017	2016	2017	2016
Services revenues	$7,353,000	$6,050,000	$17,169,000	$17,830,000
Products revenues	370,000	419,000	1,170,000	1,334,000
Total Net Sales	7,723,000	6,469,000	18,339,000	19,164,000

Cost of services	4,700,000	4,171,000	12,624,000	12,153,000
Cost of goods sold	280,000	298,000	845,000	928,000
Total Cost of Sales	4,980,000	4,469,000	13,469,000	13,081,000
Gross Profit	2,743,000	2,000,000	4,870,000	6,083,000

Operating Expenses:
Selling	879,000	917,000	2,598,000	3,061,000
Marketing	409,000	242,000	1,262,000	769,000
General and administrative	1,004,000	879,000	2,871,000	3,149,000
Total Operating Expenses	2,292,000	2,038,000	6,731,000	6,979,000
Operating Income (Loss)	451,000	( 38,000)	( 1,861,000)	( 896,000)

Other income	2,000	12,000	7,000	44,000
Income (Loss) Before Income Taxes	453,000	( 26,000)	( 1,854,000)	( 852,000)

Income tax expense (benefit)	2,000	141,000	( 580,000)	( 276,000)
Net Income (Loss)	$451,000	$( 167,000)	$( 1,274,000)	$( 576,000)

Other comprehensive income, net of tax:
Unrealized gain on available for sale securities	—	—	—	11,000
Comprehensive Income (Loss)	$451,000	$( 167,000)	$( 1,274,000)	$( 565,000)

Net income (loss) per share:
Basic	$0.04	$( 0.01)	$( 0.10)	$( 0.05)
Diluted	$0.04	$( 0.01)	$( 0.10)	$( 0.05)

Shares used in calculation of net income (loss) per share:
Basic	11,758,000	11,642,000	11,698,000	11,626,000
Diluted	11,777,000	11,642,000	11,698,000	11,626,000

See accompanying notes to financial statements.


Insignia Systems, Inc.
STATEMENTS OF CASH FLOWS
(Unaudited)

Nine Months Ended September 30	2017	2016
Operating Activities:
Net loss	$( 1,274,000)	$( 576,000)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization	1,001,000	1,101,000
Changes in allowance for doubtful accounts	16,000	41,000
Deferred income tax expense	( 205,000)	—
Stock-based compensation expense	317,000	150,000
Gain on sale of property and equipment	—	( 5,000)
Changes in operating assets and liabilities:
Accounts receivable	( 2,040,000)	338,000
Inventories	( 1,000)	( 184,000)
Income tax receivable	355,000	( 324,000)
Prepaid expenses and other	192,000	( 266,000)
Accounts payable	777,000	( 1,271,000)
Accrued liabilities	377,000	( 1,098,000)
Income tax payable	20,000	( 184,000)
Deferred revenue	586,000	( 128,000)
Net cash provided by (used in) operating activities	121,000	( 2,406,000)

Investing Activities:
Purchases of property and equipment	( 822,000)	( 524,000)
Proceeds from sale or maturity of investments	—	6,071,000
Proceeds received from sale of property and equipment	—	5,000
Net cash provided by (used in) investing activities	( 822,000)	5,552,000

Financing Activities:
Cash dividends paid ($0.70 per share)	( 8,177,000)	—
Proceeds from issuance of common stock, net	—	44,000
Repurchase of common stock upon vesting of restricted stock awards	( 14,000)	—
Repurchase of common stock, net	—	( 301,000)
Net cash used in financing activities	( 8,191,000)	( 257,000)

Increase (decrease) in cash and cash equivalents	( 8,892,000)	2,889,000

Cash and cash equivalents at beginning of period	12,267,000	8,523,000
Cash and cash equivalents at end of period	$3,375,000	$11,412,000

Supplemental disclosures for cash flow information:
Cash paid during the period for income taxes	$2,000	$238,000

Non-cash investing and financing activities:
Purchases of property and equipment included in accounts payable	$115,000	$—

See accompanying notes to financial statements.

Period	Total number of shares purchased (a)	Average price paid per share	Total number of shares purchased as part of publicly announced plans or programs	Maximum number (or approximate dollar value) of shares that may yet be purchased under the plans or programs
July 1–31, 2017	3,573	$1.02	–	$4,676,049
August 1–31, 2017	1,651	$1.02	–	$4,676,049
September 1–30, 2017	1,458	$1.10	–	$4,676,049
Total	6,682	$1.05	–	$4,676,049