UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

(Mark One)

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2017
OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ___________ to _____________

For the quarterly period ended June 30, 2021

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                     to                     

Commission file number 001-38248

RumbleOn, Inc.

(Exact name of registrant as specified in its charter)  

RumbleOn, Inc.
(Exact name of registrant as specified in its charter)
Nevada 46-3951329
(State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.)
   
4521 Sharon Road, Suite 370
Charlotte, North Carolina

901 W. Walnut Hill Lane

Irving TX

 2821175038
(Address of principal executive offices) (Zip Code)

(214) 771-9952
(704) 448-5240
(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

 Trading Symbol(s)Name of each exchange on which registered
(Former name, former address and former fiscal year, if changed since last report)
Class B Common Stock, $0.001 par value
RMBLThe NASDAQ Capital Market

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer


Accelerated filer
Non-accelerated filer☐  (Do not check if a smaller reporting company)Smaller reporting company
  Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No

The number of shares of Class B Common Stock, $0.001 par value, outstanding on November 7, 2017July 30, 2021 was 11,928,5413,350,177 shares. In addition, 1,000,00050,000 shares of Class A Common Stock, $0.001 par value, were outstanding on November 7, 2017.July 30, 2021.



 

RUMBLEON, INC.

QUARTERLY PERIOD ENDED SEPTEMBERJUNE 30, 20172021

Table of Contents to Report on Form 10-Q

Page
PART I - FINANCIAL INFORMATION
Item 1.Financial Statements.1
Item 1. Financial Statements1
Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations.Operations1921
Item 3.Quantitative and Qualitative Disclosure About Market Risk.Risk3235
Item 4.Controls and Procedures.Procedures3235
PART II - OTHER INFORMATION
Item 1.Legal Proceedings.33
Item 1A.1. Legal ProceedingsRisk Factors.3336
Item 2.1A. Risk FactorsUnregistered Sales of Equity Securities and Use of Proceeds.3336
Item 3.5. Other InformationDefaults Upon Senior Securities.3336
Item 4.6. ExhibitsMine Safety Disclosures.3336
Item 5.SIGNATURESOther Information.33
Item 6.Exhibits3337

i

PART I - FINANCIAL INFORMATION

Item 1.

Financial Statements.Statements

RumbleOn, Inc.

Condensed Consolidated Balance Sheets

RUMBLEON, INC.

(Unaudited)

CONDENSED CONSOLIDATED BALANCE SHEETS

(unaudited)
  As of
June 30,
2021
  As of
December 31,
2020
 
ASSETS      
       
Current assets:      
Cash $24,972,223  $1,466,831 
Restricted cash  3,049,056   2,049,056 
Accounts receivable, net  26,955,051   9,407,960 
Inventory  19,675,990   21,360,441 
Prepaid expense and other current assets  4,058,905   3,446,225 
Total current assets  78,711,225   37,730,513 
         
Property and equipment, net  6,295,683   6,521,446 
Right-of-use assets  5,007,605   5,689,637 
Goodwill  26,886,563   26,886,563 
Deferred finance charge  10,950,000    
Other assets  221,712   151,076 
Total assets $128,072,788  $76,979,235 
         
LIABILITIES AND STOCKHOLDERS’ EQUITY        
         
Current liabilities:        
Accounts payable and accrued liabilities $12,821,750  $12,707,448 
Accrued interest payable  1,606,954   1,485,854 
Current portion of convertible debt  415,113   562,502 
Current portion of long-term debt  27,251,151   20,688,651 
Total current liabilities  42,094,968   35,444,455 
         
Long-term liabilities:        
Note payable  4,691,181   4,691,181 
Warrant liability  13,174,216    
Convertible debt, net  28,079,484   27,166,019 
Derivative liabilities  48,800   16,694 
Operating lease liabilities and other long-term liabilities  4,022,292   5,090,221 
Total long-term liabilities  50,015,973   36,964,115 
         
Total liabilities  92,110,941   72,408,570 
         
Commitments and contingencies (Notes 6, 7, 8, 11, 16)        
         
Stockholders’ equity:        
Preferred stock, $0.001 par value, 10,000,000 shares authorized, 0 and 0 shares issued and outstanding as of June 30, 2021 and December 31, 2020      
Common A stock, $0.001 par value, 50,000 shares authorized, 50,000 shares issued and outstanding as of June 30, 2021 and December 31, 2020  50   50 
Common B stock, $0.001 par value, 4,950,000 shares authorized, 3,343,062 and 2,191,633 shares issued and outstanding as of June 30, 2021 and December 31, 2020  3,343   2,192 
Additional paid-in capital  148,180,750   108,949,204 
Accumulated deficit  (112,222,296)  (104,380,781)
Total stockholders’ equity  35,961,847   4,570,665 
         
Total liabilities and stockholders’ equity $128,072,788  $76,979,235 

ASSETS
 
Balance at
 
 
 
September 30, 2017
 
 
December 31, 2016
 
Current assets:
 
 
 
 
 
 
Cash
 $656,220 
 $1,350,580 
Accounts Receivable
  320,575 
  - 
Vehicle Inventory
  1,244,658 
  - 
Prepaid expense
  123,513 
  1,667 
Other
  174,419 
  - 
Total current assets
  2,519,385 
  1,352,247 
 
    
    
Property and Equipment - Net of Accumulated Depreciation
  2,166,326 
  - 
Goodwill
  3,240,000 
  - 
Intangible Assets, net
  121,765 
  45,515 
 
    
    
Total assets
 $8,047,476 
 $1,397,762 
 
    
    
LIABILITIES AND STOCKHOLDERS' EQUITY
    
    
 
    
    
Current liabilities:
    
    
Accounts payable and accrued liabilities
 1,902,543 
 219,101 
Accrued interest payable
  17,998 
  - 
Current portion of long term debt
  1,510,274 
  - 
Other current liabilities
  - 
  - 
Total current liabilities
  3,430,815 
  219,101 
 
    
    
Long term liabilities:
    
    
Notes payable
  1,414,937 
  1,282 
Accrued interest payable - related party
  21,736
 
  5,508 
Deferred tax liability
  - 
  78,430 
Total long-term liabilities
  1,436,673
 
  85,220 
 
    
    
Total liabilities
  4,867,488
 
  304,321 
 
    
    
Commitments and Contingencies
    
    
 
    
    
Stockholders' equity:
    
    
Preferred stock, $0.001 par value, 10,000,000 shares authorized, no shares issued and outstanding as of September 30, 2017 and December 31, 2016
  - 
  - 
Common A stock, $0.001 par value, 1,000,000 shares authorized, 1,000,000 shares issued and outstanding as of September 30, 2017 and none outstanding at December 31, 2016
  1,000 
  - 
Common B stock, $0.001 par value, 99,000,000 shares authorized, 9,018,541 and 6,400,000 shares issued and outstanding as of September 30, 2017 and December 31, 2016
  9,019 
  6,400 
Additional paid in capital
  8,749,566 
  1,534,015 
Subscriptions receivable
  (1,000)
  (1,000)
Accumulated deficit
  (5,578,597)
  (445,974)
Total stockholders' equity
  3,179,988
 
  1,093,441 
 
    
    
Total liabilities and stockholders' equity
 $8,047,476 
 $1,397,762 

See Notes to the Condensed Consolidated Financial Statements.


RUMBLEON, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(unaudited)

RumbleOn, Inc.

 
 
Three-months ended
September 30,
 
 
Nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Revenue:
Used vehicle sales:
 
 
 
 
 
 
 
 
 
 
 
 
Consumer
 $1,626,864 
 - 
 $1,626,864 
 - 
Dealer
  1,745,948 
  - 
  1,745,948 
  - 
Auction
  171,560 
  - 
  253,500 
  - 
Other sales and revenue
  134,573 
  - 
  134,573 
  - 
Subscription and other fees
  27,197 
  - 
  100,668 
  - 
Total Revenue
  3,706,142 
  - 
  3,861,553 
  - 
 
    
    
    
    
Cost of Revenue
  3,478,124 
  - 
  3,627,455 
  - 
Selling, general and administrative
  2,326,043 
  36,706 
  4,690,216 
  58,135 
Depreciation and amortization
  129,277 
  475 
  302,697 
  1,425 
Total expenses
  5,933,444 
  37,181 
  8,620,368 
  59,560 
 
    
    
    
    
Operating loss
  (2,227,302)
  (37,181)
  (4,758,815)
  (59,560)
 
    
    
    
    
Interest expense
  90,201 
  2,878 
  373,808 
  7,431 
 
    
    
    
    
Net loss before provision for income taxes
  (2,317,503)
  (40,059)
  (5,132,623)
  (66,991)
 
    
    
    
    
Benefit for income taxes
  - 
  - 
  - 
  - 
 
    
    
    
    
Net loss
 $(2,317,503)
 $(40,059)
 $(5,132,623)
 (66,991)
 
    
    
    
    
Weighted average number of common shares outstanding – basic and fully diluted
  10,018,541 
  5,500,000 
  9,105,429 
  5,500,000 
 
    
    
    
    
Net loss per share – basic and fully diluted
 $(0.23)
 $(0.01)
 $(0.56)
 $(0.01)

Condensed Consolidated Statements of Operations

(Unaudited)

  Three-Months Ended June 30,  Six-Months Ended June 30, 
  2021  2020  2021  2020 
Revenue:            
Pre-owned vehicle sales:                
Powersports $27,978,693  $8,382,952  $38,833,577  $31,812,355 
Automotive  127,286,568   68,294,841   211,357,422   181,927,108 
Transportation and vehicle logistics  13,080,362   7,663,500   22,418,633   14,751,091 
Total revenue  168,345,623   84,341,293   272,609,632   228,490,554 
                 
Cost of revenue                
Powersports  21,021,492   7,528,810   28,897,883   28,085,447 
Automotive  117,117,721   62,493,015   194,977,530   170,572,680 
Transportation  10,695,165   5,862,734   18,044,506   10,950,792 
Cost of revenue before impairment loss  148,834,378   75,884,559   241,919,919   209,608,919 
Impairment loss on automotive inventory           11,738,413 
Total cost of revenue  148,834,378   75,884,559   241,919,919   221,347,332 
                 
Gross profit  19,511,245   8,456,734   30,689,713   7,143,222 
                 
Selling, general and administrative  18,113,151   11,174,287   31,514,495   29,230,714 
                 
Insurance recovery     (5,615,268)     (5,615,268)
                 
Depreciation and amortization  631,828   508,323   1,231,066   1,031,317 
                 
Operating income (loss)  766,266   2,389,392   (2,055,848)  (17,503,541)
                 
Interest expense  (1,920,525)  (1,482,408)  (3,529,345)  (3,699,166)
                 
Change in derivative and warrant liabilities  (2,235,670)  137,488   (2,256,322)  20,673 
                 
Gain on early extinguishment of debt           188,164 
                 
Loss before provision for income taxes  (3,389,929)  1,044,472   (7,841,515)  (20,993,870)
                 
Benefit for income taxes            
                 
Net income (loss) $(3,389,929) $1,044,472  $(7,841,515) $(20,993,870)
                 
Weighted average number of common shares outstanding - basic and fully diluted  3,242,616   2,214,241   2,775,665   2,130,332 
                 
Net income (loss) per share - basic and fully diluted $(1.05) $0.47  $(2.83) $(9.85)

See Notes to the Condensed Consolidated Financial Statements.


RUMBLEON, INC.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
FOR THE NINE-MONTHS ENDED SEPTEMBER 30, 2017

(unaudited)

RumbleOn, Inc.

 
 
Preferred Shares
 
 
Common A Shares
 
 
 
 
Common B Shares
 
   
   
   
   
 
 
Shares
 
 
Amount
 
 
Shares
 
 
Amount
 
 
Shares
 
 
Amount
 
 
Additional Paid in Capital
 
 
Subscriptions Receivable
 
 
Accumulated Deficit
 
 
Total Stockholders' Equity
 
Balance, December 31, 2016
  - 
 $- 
  - 
 $- 
  6,400,000 
 $6,400 
 $1,534,015 
 $(1,000)
 $(445,974)
 $1,093,441 
 
    
    
    
    
    
    
    
    
    
    
Exchange of common stock
  - 
  - 
  1,000,000 
  1,000 
  (1,000,000)
  (1,000)
  - 
  - 
  - 
  - 
 
    
    
    
    
    
    
    
    
    
    
Issuance of common stock in connection with acquisition
  - 
  - 
  - 
  - 
  1,523,809 
  1,524 
  2,665,142 
  - 
  - 
  2,666,666 
 
    
    
    
    
    
    
    
    
    
    
Issuance of stock in private placements
    
    
  - 
  - 
  657,500 
  658 
  2,629,342 
  - 
    
  2,630,000 
 
    
    
    
    
    
    
    
    
    
    
Issuance of common stock in connection with loan agreement
  - 
  - 
  - 
  - 
  1,161,920 
  1,162 
  1,348,878 
  - 
  - 
  1,350,040 
 
    
    
    
    
    
    
    
    
    
    
Issuance of common stock in connection with conversion of a Note Payable-related party, net of debt discount
  - 
  - 
  - 
  - 
  275,312 
  275 
  284,639 
  - 
  - 
  284,914 
 
    
    
    
    
    
    
    
    
    
    
Stock-based compensation
  - 
  - 
  - 
  - 
  - 
  - 
  287,550 
  - 
  - 
  287,550 
 
    
    
    
    
    
    
    
    
    
    
Net loss
  - 
  - 
  - 
  - 
  - 
  - 
  - 
  - 
  (5,132,623)
  (5,132,623)
 
    
    
    
    
    
    
    
    
    
    
Balance, September 30, 2017
  - 
 $- 
  1,000,000 
 $1,000 
  9,018,541 
 $9,019 
 $8,749,566 
 $(1,000)
 $(5,578,597)
 $3,179,988

Condensed Consolidated Statement of Stockholders’ Equity

(Unaudited)

  Class A
Common Shares
  Class B
Common Shares
  Additional Paid in  Accumulated  Total Stockholders’ 
  Shares  Amount  Shares  Amount  Capital  Deficit  Equity 
Balance, as of March 31, 2021  50,000  $50   2,286,404  $2,286  $110,683,126  $(108,832,367) $1,853,095 
Issuance of common stock for restricted stock units        7,660   8   (8)      
Issuance of common stock, net of issuance cost        1,048,998   1,049   36,796,357      36,797,406 
Stock-based compensation              701,275      701,275 
Net loss                 (3,389,929)  (3,389,929)
Balance as of June 30, 2021  50,000  $50   3,343,062  $3,343  $148,180,750  $(112,222,296) $35,961,847 

  Class A
Common Shares
  Class B
Common Shares
  Additional Paid in  Accumulated  Total Stockholders’ 
  Shares  Amount  Shares  Amount  Capital  Deficit  Equity 
Balance, as of December 31, 2020  50,000  $50   2,191,633  $2,192  $108,949,204  $(104,380,781) $4,570,665 
Issuance of common stock for restricted stock units        102,431   102   (102)      
Issuance of common stock, net of issuance cost        1,048,998   1,049   36,796,357      36,797,406 
Stock-based compensation              2,435,291      2,435,291 
Net loss                 (7,841,515)  (7,841,515)
Balance as of June 30, 2021  50,000  $50   3,343,062  $3,343  $148,180,750  $(112,222,296) $35,961,847 

  Class A
Common Shares
  Class B
Common Shares
  Additional Paid in  Accumulated  Total Stockholders’ 
  Shares  Amount  Shares  Amount  Capital  Deficit  Equity 
Balance, as of March 31, 2020  50,000  $50   2,151,166  $2,151  $106,817,379  $(101,420,148) $5,399,432 
Issuance of common stock for restricted stock units        21,610   22   (22)      
Convertible note exchange                     
Stock-based compensation              716,391      716,391 
Adjustment for fractional shares in reverse stock split        7,131   7   (7)      
Net income                 1,044,472   1,044,472 
Balance as of June 30, 2020  50,000   50   2,179,907   2,180   107,533,741   (100,375,676)  7,160,295 

  Class A
Common Shares
  Class B
Common Shares
  Additional Paid in  Accumulated  Total Stockholders’ 
  Shares  Amount  Shares  Amount  Capital  Deficit  Equity 
Balance, as of December 31, 2019  50,000  $50   1,111,681  $1,112  $92,268,213  $(79,381,806) $12,887,569 
Issuance of common stock, net of issuance cost        1,035,000   1,035   10,779,045      10,780,080 
Issuance of common stock for restricted stock units        26,095   26   (26)      
Convertible note exchange              2,923,755      2,923,755 
Stock-based compensation              1,562,761      1,562,761 
Adjustment for fractional shares in reverse stock split        7,131   7   (7)      
Net loss                 (20,993,870)  (20,993,870)
Balance as of June 30, 2020  50,000   50   2,179,907   2,180   107,533,741   (100,375,676)  7,160,295 

See Notes to the Condensed Consolidated Financial Statements.


RUMBLEON, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited)

RumbleOn, Inc.

Condensed Consolidated Statements of Cash Flows

 
 
Nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
CASH FLOWS FROM OPERATING ACTIVITIES
 
 
 
 
 
 
Net loss
 $(5,132,623)
 $(66,991)
Adjustments to reconcile net income
    
    
to net cash used in operating activities:
    
    
Depreciation and amortization
  302,697 
  1,425 
Amortization of debt discount
  91,877 
  - 
Interest expense on conversion of debt
  196,076 
  - 
Share based compensation expense
  287,550 
  - 
Changes in operating assets and liabilities:
    
    
Increase in prepaid expenses
  (121,846)
  (4,167)
Increase in inventory
  (1,244,658)
    
Increase in accounts receivable
  (320,575)
  - 
Increase in other current assets
  (174,419)
  - 
Increase in accounts payable and accrued liabilities
  1,683,442
 
  18,095 
Increase in accrued interest payable - related party
  43,351
 
  (10,478)
 
    
    
Net cash used in operating activities
  (4,389,128)
  (62,116)
 
    
    
CASH FLOWS FROM INVESTING ACTIVITIES
    
    
Cash used for acquisitions
  (750,000)
  - 
Technology development
  (435,097)
  - 
Purchase of property and equipment
  (600,175)
  - 
 
    
    
Net cash used in investing activities
  (1,785,272)
  - 
 
    
    
CASH FLOWS FROM FINANCING ACTIVITIES
    
    
Proceeds from note payable
  2,167,000 
  214,358
 
Repayments for note payable - related party
  -
 
  (158,000)
Proceeds from sale of common stock
  3,313,040 
  7,000 
 
    
    
Net cash provided by financing activities
  5,480,040 
  63,358 
 
    
    
NET CHANGE IN CASH
  (694,360)
  1,242
 
 
    
    
CASH AT BEGINNING OF PERIOD
  1,350,580 
  3,713 
 
    
    
CASH AT END OF PERIOD
 $656,220 
 $4,955 

(Unaudited)

  Six-Months Ended June 30, 
  2021  2020 
CASH FLOWS FROM OPERATING ACTIVITIES        
Net loss $(7,841,515) $(20,993,870)
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation and amortization  1,231,066   1,031,317 
Amortization of debt discounts  1,150,076   1,051,898 
Share based compensation  2,435,291   1,562,761 
Impairment loss on inventory     11,738,413 
Impairment loss on property and equipment     177,626 
Loss (gain) from change in value of derivatives  2,256,322   (27,500)
Gain on early extinguishment of debt     (188,164)
Changes in operating assets and liabilities:        
(Increase) decrease in prepaid expenses and other current assets  (612,680)  79,154 
Increase in inventory  1,684,451   14,154,657 
(Increase) in accounts receivable  (17,547,091)  (6,313,321)
(Increase) decrease in other assets  (80,550)  167,186 
Decrease in accounts payable and accrued liabilities  (44,429)  (2,732,098)
Decrease in other liabilities  (217,250)   
Increase in accrued interest payable  121,100   869,800 
Net cash (used in) provided by  operating activities  (17,465,209)  577,859 
         
CASH FLOWS FROM INVESTING ACTIVITIES        
Purchase of property and equipment  (100,000)  (174,786)
Technology development  (905,305)  (614,113)
Net cash used in investing activities  (1,005,305)  (788,899)
         
CASH FLOWS FROM FINANCING ACTIVITIES        
Proceeds from notes payable  2,500,000   8,272,375 
Payments on notes payable  -   (1,521,825)
Net proceeds (payments) from lines of credit  3,678,500   (20,627,794)
Proceeds from PPP loans  -   5,176,845 
Net Proceeds from sale of common stock  36,797,406   10,780,080 
Net cash provided by financing activities  42,975,906   2,079,681 
         
NET CHANGE IN CASH  24,505,392   1,868,641 
         
CASH AND RESTRICTED CASH AT BEGINNING OF PERIOD  3,515,887   6,726,282 
         
CASH AND RESTRICTED CASH AT END OF PERIOD $28,021,279  $8,594,923 

See Notes to the Condensed Consolidated Financial Statements.


NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

(UNAUDITED)

NOTE 1 –DESCRIPTION OF BUSINESS DESCRIPTIONAND SIGNIFICANT ACCOUNTING POLICIES

Description of Business

Organization

Overview

RumbleOn, Inc. (along with its consolidated subsidiaries, the “Company”) was incorporated in October 2013 under the laws of the State of Nevada, as Smart Server, Inc. (“Smart Server”). On February 13, 2017,Nevada. Unless the Company changed its name from Smart Server, Inc.context requires otherwise, references in this report to “RumbleOn,” the “Company,” “we,” “us,” and “our” refer to RumbleOn Inc.and its consolidated subsidiaries.

Nature of Operations
Smart Server was originally formed to engage in the business of designing and developing mobile application payment software for smart phones and tablet computers. After Smart Server ceased its

We are a technology development activities in 2014, it had no operationsdriven, motor vehicle company and nominal assets, meeting the definition of a “shell company” under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and regulations thereunder.

In July 2016, Berrard Holdings Limited Partnership (“Berrard Holdings”) acquired 99.5% of the common stock of the Company from the principal stockholder. Shortly after the Berrard Holdings common stock purchase, the Company began exploring the development of a capital light e-commerce platform facilitatingprovider disrupting the vehicle supply chain using innovative technology that aggregates, processes and distributes inventory in a faster and more cost-efficient manner.

We operate an infrastructure-light platform that facilitates the ability of bothall participants in the supply chain, including RumbleOn, other dealers and consumers and dealers to Buy-Sell-Trade-FinanceBuy-Sell-Trade-Finance-Transport pre-owned recreation vehicles in one online location. The Company’svehicles. Our goal is forto transform the platform to be widely recognized as the leading online solution for the sale, acquisition,way VIN-specific pre-owned vehicles are bought and distribution of recreation vehiclessold by providing users with the most comprehensive, efficient, timely and transparent transaction experiences. In August 2020, we launched the next generation of RumbleOn.com, bringing traditional brick and mortar powersports dealers across the country online. Then, in March 2021, we announced a definitive agreement to combine our e-commerce platform with the RideNow powersports group, the nation’s largest powersports retailer, as discussed further below. The combination of RumbleOn and RideNow will become the first omnichannel platform in powersports. This channel is a full-service platform that will revolutionize the customer experience. The Company’s initial focus isThis omnichannel platform will offer the market for 601ccconsumer the fastest, easiest, and larger on road motorcycles, particularly those concentratedmost transparent transaction online or in store experience while providing customers the “Harley-Davidson” brand. The Company will look to extend to other brandsmost comprehensive offering that includes: Buy, Sell or Trade without Leaving Your Home; Virtual Inventory Listings Online and additional vehicle typesIn Store; Physical Retail and products as the platform matures.Service Locations; Proprietary Supply Aggregation; Apparel, Parts, Service and Accessories; Vehicle Transportation and Logistics; Online Cash Offers; and Proprietary Secondary Online Financing.

The Company’s business plan is currently driven by a technology platform it acquired on February 8, 2017 from NextGen Dealer Solutions, LLC (“NextGen”), which the Company owns and operates through its wholly-owned subsidiary NextGen Pro, LLC (“NextGen Pro”). The NextGen platform provides vehicle appraisal, inventory management, customer relationship management and lead management, equity mining, and other key services necessary to drive the online marketplace. For additional information, see Note 3 - “Acquisitions.”
Serving both consumers and dealers, through our online platform, we make cash offers for the purchase of their vehicles and intend to provide them the flexibility to trade, list, or auction their vehicle through our website and mobile applications. In addition, we offer a large inventory of used vehicles for sale along with third-party financing and associated products. Our operations are designed to be scalable by working through an infrastructure and capital light model that is achievable by virtue of a synergistic relationship with dealer partners. We utilize dealer partners in the acquisition of motorcycles as well as to provide inspection, reconditioning and distribution services. Correspondingly, we earn fees and transaction income, and dealer partners will earn incremental revenue and enhance profitability through increased sales, leads, and fees from inspection, reconditioning and distribution programs.
NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The accompanying unaudited Condensed Consolidated Financial Statementsfinancial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States generally accepted accounting principlesof America (“U.S. GAAP”) for interim financial information and in accordance with the instructions toon Form 10-Q and Rule 10-01 of Regulation S-X promulgated bypursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”(“SEC”).  The Condensed Consolidated financial statements include the accounts of RumbleOn Inc. and therefore do notits subsidiaries, which are all wholly owned. In accordance with those rules and regulations, the Company has omitted certain information and notes required by U.S. GAAP for annual consolidated financial statements. In the opinion of management, the Condensed Consolidated financial statements contain all of the information and footnotes required by GAAP and the SEC for annual financial statements. The Company’s Condensed Consolidated Financial Statements reflect all adjustments, (consisting only of normal recurring adjustments) management believes areexcept as otherwise noted, necessary for the fair presentation of the Company’s financial condition,position and results of operations and cash flows for the periods presented. Certain prior period amounts have been reclassified to conform to the current year’s presentation.  Amounts and percentages may not total due to rounding.The information at December 31, 2016 in the Company’s Condensed Consolidated Balance Sheets included in this quarterly reportyear-end condensed balance sheet data was derived from the audited financial statements. These Condensed Consolidated Balance Sheets included in the Company’s 2016 Annual Report on Form 10-K filed with the SEC on February 14, 2017. The Company’s 2016 Annual Report on Form 10-K, together with the information incorporated by reference into such report, is referred to in this quarterly report as the “2016 Annual Report.” This quarterly reportfinancial statements should be read in conjunction with the 2016Consolidated Financial Statements and Notes thereto included in the Company’s Annual Report.Report on Form 10-K (“Annual Report”) for the fiscal year ended December 31, 2020. The results of operations for the three and six-month periods ended June 30, 2021 are not necessarily indicative of the results expected for the entire fiscal year. All intercompany accounts and material intercompany transactions have been eliminated.

Liquidity

We have incurred losses and negative cash flow from operations since inception through June 30, 2021. As we continue to expand our business, build our brand name and awareness, and continue technology and software development efforts, we may need access to additional capital, including through debt and equity financing. Historically, we have raised additional capital to fund our expansion through equity issuances or debt instruments. See “Note 7 — Notes Payable and Lines of Credit,” “Note 8 - Convertible Notes,” and “Note 9 — Stockholders Equity.” Also, we have historically funded vehicle inventory purchases through our Line of Credit-Floor Plans. Due to the impact of Covid-19 on the economy, we have focused on preserving liquidity. Our primary liquidity sources are available cash and cash equivalents, amounts available under lines of credit, monetization of our retail loan portfolio, rationalizing costs and expenses, and proceeds from our April 8, 2021 equity offering of 1,048,998 shares of Class B common stock that generated net proceeds of $36,797,406; refer to Note 9 — Stockholders’ Equity. Management believes that current working capital, results of operations, and existing financing arrangements are sufficient to fund operations for at least the next twelve months.


Year-end

In October 2016, the Company changed its fiscal year-end from November 30 to December 31.

Use of Estimates

The preparation of these unaudited Condensed Consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions. Certain accounting estimates involve significant judgments, assumptions and estimates by management that affecthave a material impact on the reported amountscarrying value of certain assets and liabilities, revenue and expenses, and related disclosures of contingent assets and liabilities inand the financial statementsreported amounts of revenue and accompanying notes. Estimatesexpenses during the reporting period, which management considers to be critical accounting estimates. The judgments, assumptions and estimates used by management are used for,based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates. In particular, the Covid-19 pandemic and the continuing adverse impacts to global economic conditions, as well as the Company’s operations, may impact future estimates including, but not limited to inventory valuation, depreciable lives, carryingvaluations, fair value measurements, asset impairment charges and discount rate assumptions.

Recent Pronouncements

Adoption of intangible assets, sales returns, receivables valuation, restructuring-related liabilities, taxes, and contingencies. Actual results could differ materially from those estimates.

Earnings (Loss) Per Share
The Company follows the FinancialNew Accounting Standards Board

In June 2016, the FASB issued ASU 2016-13, Financial instruments — Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (“FASB”ASU 2016-13”) Accounting Standards Codification (“ASC”) Topic 260, Earnings per share. Basic earnings per common share (“EPS”) calculations are determined, which amends the guidance on the impairment of financial instruments by dividing net income (loss) by the weighted average numberrequiring measurement and recognition of shares of common stock outstanding during the period. Diluted earnings (loss) per common share calculations are determined by dividing net income (loss) by the weighted average number of common sharesexpected credit losses for financial assets held. ASU 2016-13 is effective for fiscal years, and dilutive common share equivalents outstanding. Duringfor interim periods when common stock equivalents, if any, are anti-dilutive they are not consideredwithin those fiscal years, beginning after December 15, 2019, and earlier adoption is permitted beginning in the computation.

Revenue Recognition
Revenuefirst quarter of fiscal 2019. In November 2019, the FASB issued ASU No. 2019-10, Financial Instruments - Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and Leases(Topic 842): Effective Dates (“ASU 2019-10”). The purpose of this amendment is derived from two primary sources:(1)to create a two-tier rollout of major updates, staggering the effective dates between larger public companies and all other entities. This granted certain classes of companies, including Smaller Reporting Companies (“SRCs”), additional time to implement major FASB standards, including ASU 2016-13. Larger public companies will still have an effective date for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years. All other entities are permitted to defer adoption of ASU 2016-13, and its related amendments, until the earlier of fiscal periods beginning after December 15, 2022. Under the current SEC definitions, the Company meets the definition of an SRC as of the ASU 2019-10 issuance date and is adopting the deferral period for ASU 2016-13. Finance receivables originated in connection with the Company’s online marketplace, which is our largest source of revenue and includes: (i) the sale of used vehicles through consumer, dealers and auction sales channels; (ii) online listing and sales fees; (iii) retail merchandise sales; (iv) vehicle financing; and (v) vehicle service contracts;and (2) subscription and other fees relating to the RumbleOn software solution, which includes: (i) a vehicle appraisal process; (ii) inventory management system; (iii) customer relationship and lead management program; and (iv) equity mining.
The Company recognizes revenue when all of the following conditions are satisfied: (i) there is persuasive evidence of an arrangement; (ii) the product or service has been provided to the customer; (iii) the amount to be paid by the customer is fixed or determinable; and (iv) the collection of the Company’s payment is probable.
Used Vehicle Sales
The Company sells used vehicles to consumers, dealers and at auctions. The source of these vehicles is primarily from the Company’s Sell Us Your VehicleProgram and customers who trade-in their existing vehicles when making a used vehicle purchase.  Revenue from used vehicle sales is recognized when the vehicle is delivered to a consumer, dealer or auction, a sales contract is signed,and the purchase price has either been received or collectability has been established. We guarantee the vehicles we sell with a 3-day, money-back guarantee. Used vehicle sales revenue is recognized net of a reserve for returns, which is based on historical experience and trends.
Online Listing and Sales Fees
The Company charges a non-refundable fee for sellers to list their vehicle on the RumbleOn website. During the listing period, the Company manages all sales leads, handles all the documentation necessary to complete a sale, accepts a buyer’s trade and provides financing through third-party providers to the potential buyer, if necessary. Upon a successful sale, the seller pays a fee which is based on the difference between the actual retail sales price of the vehicle sold and the net proceeds agreed to be paid by RumbleOn to the seller when the listing agreement was signed. Revenue from non-refundable online listing fees is recognized once the listing agreement is signed, the vehicle is listedare held for sale and the listing fee has been received. Revenue for selling fees is recognized upon delivery of the vehicle to the customer, when the sales contract is signed, and the purchase price has either been received or collectability has been established.
Retail Merchandise Sales
The Company recognizes sales revenue, net of sales taxes at the time it sells the merchandise or in the case of online sales when the merchandise is delivered to the customer and payment has been received.

Vehicle Financing
Consumers can pay for their vehicle using cash or the Company offers a range of finance options through unrelated third-parties such as banks or credit unions. These third-party providers generally pay the Company afee either in a flat amount or in an amount equal to the difference between the interest rates charged to customers over the predetermined interest rates set by the financial institution.The Company may be charged back for commissions in the event a contract is prepaid, defaulted upon, or terminated.Revenue for these finance fees are recognized upon delivery of the vehicle to the customer, when the sales contract is signed, and the financing has been arranged.
Vehicle Service Contracts
At the time of vehicle sale, the Company provides customers, on behalf of unrelated third parties who are the primary obligors, a range of other related products and services, including extended protection plan (“EPP”) products and vehicle appearance protection. EPP products include extended service plans (“ESPs”) that are designed to cover unexpected expenses associated with mechanical breakdowns and guaranteed asset protection (“GAP”), which is intended to cover the unpaid balance on a vehicle loan in the event of a total loss of the vehicle or unrecovered theft. Vehicle appearance protection includes products aimed at maintaining vehicle appearance. The Companyreceives commissions from the sale of these product and service contracts andhas no contractual liability to customers for claims under these products.  The EPPs and vehicle appearance protection currently offered to consumers provide coverage up to 60 months (subject to mileage limitations), while GAP covers the customer for the term of their finance contract. 
Commission revenue is recognized at the time of sale, net of a reserve for estimated contract cancellations. The reserve for cancellations is estimated based upon historical industry experience and recent trends and is reflected as a reduction of other sales revenue in the accompanying Consolidated Statements of Operations and a component of accounts payable and accrued liabilities in the accompanying Consolidated Balance Sheets. Our risk related to contract cancellations is limited to the revenue that we receive. 
Subscription Fees
Subscription fees are generated from dealer partners, under a license arrangement that provides access to our software solution and ongoing support. Select and Appraisal Dealers pay a monthly subscription fee for access to and ongoing support for portions of the RumbleOn software solution which includes: (i) a vehicle appraisal process; (ii) inventory management system; (iii) customer relationship and lead management program; and (iv) equity mining. Dealers may also be charged an initial software installation and training fee. Dealers do not have the contractual right to take possession of the software and may cancel the license for these products and services by providing a 30-day notice. Installation and training do not have value to the user without the license and ongoing support and maintenance. Because the dealer partner has the right to cancel the license with 30 days’ notice, revenue for installation and training is recognized when complete, acceptance has occurred, and collectability of a determinable amount is probable. Revenue recognition of monthly subscription fees commences upon completion of installation, acceptance has occurred, and collectability of a determinable amount is probable.
Purchase Accounting for Business Combinations
The Company accounts for acquisitions by allocating the fair value of the consideration transferred to the fair value of the assets acquired and liabilities assumed on the date of the acquisition and any remaining difference is recorded as goodwill. Adjustments may be made to the preliminary purchase price allocation when facts and circumstances that existed on the date of the acquisition surface during the allocation period subsequent to the preliminary purchase price allocation, not to exceed one year from the date of acquisition. Contingent consideration is recorded at fair value based on the facts and circumstances on the date of the acquisition and any subsequent changes in the fair value are recorded through earnings each reporting period.
Goodwill
Goodwill is not amortized but rather tested for impairment at least annually. The Company tests goodwill for impairment annually during the fourth quarter of each year. Goodwill will also be tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of the reporting unit below its carrying amount. Impairment testing for goodwill is done at the reporting unit level. A reporting unit is an operating segment or one level below an operating segment (also known as a component). A component of an operating segment is a reporting unit if the component constitutes a business for which discrete financial information is available, and management regularly reviews the operating results of that component. The Company has concluded that currently it has one reporting unit.
Determining fair value includes the use of significant estimates and assumptions. Management utilizes an income approach, specifically the discounted cash flow analysis as a means for estimating fair value. This discounted cash flow analysis requires various assumptions including those about future cash flows, transactional and customer growth rates and discount rates. Expected cash flows are based on historical customer growth and the growth in transactions, including attrition, future strategic initiatives and continued long-term growth of the business. The discount rates used for the analysis reflect a weighted average cost of capital based on industry and capital structure adjusted for equity risk and size risk premiums. These estimates can be affected by factors such as customer and transaction growth, pricing, and economic conditions that can be difficult to predict.

Intangible Assets
Included in “Intangible Assets” on the Company’s Condensed Consolidated Balance Sheets are identifiable intangible assets including customer relationships, non-compete agreements, trademarks, trade names and internet domain names. The estimated fair value of these intangible assets at the time of acquisition are based upon various valuation techniques including replacement cost and discounted future cash flow projections. Trademarks, trade names and internet domain names are not amortized. Customer relationships are amortized on a straight-line basis over the expected average life of the acquired accounts, which are based upon several factors, including historical longevity of customers and contracts acquired and historical retention rates. Non-compete agreements are amortized on a straight-line basis over the term of the agreement, which will generally not exceed three years. The Company reviews the recoverability of these assets if events or circumstances indicate that the assets may be impaired and periodically reevaluates the estimated remaining lives of these assets.
Trademarks, trade names and internet domain names are considered to be indefinite lived intangible assets unless specific evidence exists that a shorter life is more appropriate. Indefinite lived intangible assets are tested for impairment, at a minimum, on an annual basis using an income approach or sooner whenever events or changes in circumstances indicate that an asset may be impaired.
Long-Lived Assets
Property and equipment are reviewed for impairment when events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. Recoverability of assets to be held and used are measured by a comparison of the carrying amount of an asset to the future net cash flows expected to be generated by the asset. If such assets or asset groups are considered to be impaired, the impairment to be recognized will be measured by the amount by which the carrying amount of the assets or asset groups exceeds the related fair values. The Company also performs a periodic assessment of the useful lives assigned to the long-lived assets.
Technology Development Costs
Technology development costs are accounted for pursuant to ASC 350, Intangibles — Goodwill and Other. Technology development costs include internally developed software and website applications that are used by the Company for its own internal use and to provide services to its customers, which include consumers, dealer partners and ancillary service providers. Under the terms of these customer arrangements the Company retains the revenue generating technology and hosts the applications on its servers and mobile applications. The customer does not have a contractual right to take possession of the software during the term of the arrangement and are not permitted to run the software itself or contract with another party unrelated to the entity to host the software. Technology development costs consist principally of (i) development activities including payroll and related expenses billed by a third-party contractor involved in application, content, production, maintenance, operation, and platform development for new and existing products and services, (ii) technology infrastructure expenses, and (iii) costs of Company employees devoted to the development and maintenance of software products. Technology and content costs for design, maintenance and post-implementation stages of internal-use software and general website development are expensed as incurred. For costs incurred to develop new website functionality as well as new software products and significant upgrades to existing internally used platforms or modules, capitalization begins during the application development stage and ends when the software is available for general use. Capitalized technology development is amortized on a straight-line basis over periods ranging from 3 to 7 years. The Company will perform periodic assessment of the useful lives assigned to capitalized software applications. Additionally, the Company from time-to-time may abandon additional development activities relating to specific software projects or applications and charge accumulated costs to technology development expense in the period such determination is made.
Vehicle Inventory
Vehicle inventory is accounted for pursuant to ASC 330, Inventory and consists of the cost to acquire and recondition a used vehicle. Reconditioning costs are billed by third-party providers and includes parts, labor, and other repair expenses directly attributable to a specific vehicle. Transportation costs are expensed as incurred. Inventory is stated at the lower of cost or net realizable value. Vehicle inventory cost is determined by specific identification. Net realizable value is the estimated selling price less costs to complete, dispose and transport the vehicles. Selling prices are derived from historical data and trends, such as sales price and inventory turn times of similar vehicles, as well as independent market resources. Each reporting period, the Company recognizes any necessary adjustments to reflect vehicle inventory at the lower of cost or net realizable value through cost of sales in the accompanying Condensed Consolidated Statements of Operations.

Valuation Allowance for Accounts Receivable
The Company estimates the allowance for doubtful accounts for accounts receivable by considering a number of factors, including overall credit quality, age of outstanding balances, historical write-off experience and specific account analysis that projects the ultimate collectability of the outstanding balances. Ultimately, actual results could differ from these assumptions.
Cash and Cash Equivalents
The Company considers all cash accounts and all highly liquid short-term investments purchased with an original maturity of three months or less to be cash or cash equivalents. As of September 30, 2017 and 2016, the Company did not have any investments with maturities greater than three months.
Property and Equipment, Net
Property and equipment is stated at cost less accumulated depreciation and amortization and consists of capitalized technology development costs, furniture and equipment. Depreciation and amortization is recorded on a straight-line basis over the estimated useful life of the assets. Costs of significant additions, renewals and betterments, are capitalized and depreciated. Maintenance and repairs are charged to expense when incurred.
Fair Value of Financial Instruments
Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of September 30, 2017. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash, prepaid expenses and accounts payable. Fair values were assumed to approximate carrying values for cash and payables because they are short term in nature and their carrying amounts approximate fair values or they are payable on demand.
ASC Topic 820, Fair Value Measurement, establishes a fair value hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring the most observable inputs be used when available. Observable inputs are from sources independent of the Company, whereas unobservable inputs reflect the Company’s assumptions about the inputs market participants would use in pricing the asset or liability developed on the best information available in the circumstances. The fair value hierarchy is categorized into three levels based on the inputs as follows:
Level 1: The preferred inputs to valuation efforts are “quoted prices in active markets for identical assets or liabilities,” with the caveat that the reporting entity must have access to that market. Information at this level is based on direct observations of transactions involving the same assets and liabilities, not assumptions, and thus offers superior reliability. However, relatively few items, especially physical assets, actually trade in active markets.
Level 2: FASB acknowledged that active markets for identical assets and liabilities are relatively uncommon and, even when they do exist, they may be too thin to provide reliable information. Inputs other than quoted market prices included in Level 1, that are observable for the asset or liability, either directly or indirectly, are Level 2 inputs.
Level 3: If inputs from Levels 1 and 2 are not available, FASB acknowledges that fair value measures of many assets and liabilities are less precise. The board describes Level 3 inputs as “unobservable,” and limits their use by saying they “shall be used to measure fair value to the extent that observable inputs are not available.” This category allows “for situations in which there is little, if any, market activity for the asset or liability at the measurement date.” Earlier in the standard, FASB explains that “observable inputs” are gathered from sources other than the reporting company and that they are expected to reflect assumptions made by market participants.
Beneficial Conversion Feature
From time to time, the Company may issue convertible notes that may have conversion prices that create an embedded beneficial conversion feature pursuant to the guidelines established by the ASC Topic 470-20, Debt with Conversion and Other Options. The Beneficial Conversion Feature (“BCF”) of a convertible security is normally characterized as the convertible portion or feature of certain securities that provide a rate of conversion that is below market value or in-the-money when issued. The Company records a BCF related to the issuance of a convertible security when issued and also records the estimated fair value of any conversion feature issued with those securities. Beneficial conversion features that are contingent upon the occurrence of a future event are recorded when the contingency is resolved.
The BCF of a convertible note is measured by allocating a portion of the note’s proceeds to the conversion feature, if applicable, and as a reduction of the carrying amount of the convertible note equal to the intrinsic value of the conversion feature, both of which are credited to additional paid in capital. The debt discount is amortized to interest expense over the life of the note using the effective interest method. The Company calculates the fair value of the conversion feature embedded in any convertible security using either a) the Black Scholes valuation model or b) a discount cash flow analysis tested for sensitivity to key Level 3 inputs using Monte Carlo simulation.

Cost of Revenue
Cost of vehicle sales includes the cost to acquire vehicles and the reconditioning and transportation costs associated with preparing the vehicles for resale. Vehicle acquisition costs are driven by the mix of vehicles the Company acquires, the source of those vehicles, and supply and demand dynamics in the vehicle market. Reconditioning costs are billed by third-party providers and include parts, labor, and other repair expenses directly attributable to specific vehicles. Transportation costs consist of costs incurred to transport the vehicles from the point of acquisition or delivery. Cost of sales also includes any necessary adjustments to reflect vehicle inventory at the lower of cost or net realizable value.
Cost of subscription and other fee revenue includes the (i) various data feeds from third parties; (ii) hosting of the customer facing website; (iii) commissions for new sales; and (iv) implementation and training of new and existing customers. These costs and expenses are charged to cost of revenue as incurred.
Selling, General and Administrative Expenses
Selling, general and administrative (“SG&A”) expenses primarily include compensation and benefits, advertising and marketing, professional fees, technology development expenses, rent and other occupancy costs, insurance, travel and other administrative expenses.
Advertising and Marketing Costs
Advertising and marketing costs are expensed as incurred and are included in selling, general and administrative expenses in the accompanying Condensed Consolidated Statements of Operations. Advertising and marketing expenses were $775,456 and $1,071,398, respectively for the three and nine-month periods ended September 30, 2017. There were no advertising and marketing costs incurred for the same periods in 2016.
Stock-Based Compensation
On January 9, 2017, the Company’s Board of Directors approved, subject to stockholder approval, the RumbleOn, Inc. 2017 Stock Incentive Plan (the “Plan”) under which restricted stock units (“RSUs”) and other equity awards may be granted to employees and non-employee members of the Board of Directors.subsequently sold. On June 30, 2017,2021 and December 31, 2020, finance receivables held for sale were $8,641,945 and $2,117,809, respectively.

In December 2019, the Plan was approved byFASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Company's stockholders atAccounting for Income Taxes (“ASU 2019-12”). ASU 2019-12 removes certain exceptions to the 2017 Annual Meeting of Stockholders.general principles in Topic 740 and also clarifies and amends existing guidance to improve consistent application. The Company estimates the fair value of awards granted under the Plan on the date of grant. The fair value of an RSU is based on the average of the highadopted ASU 2019-12 for its fiscal year beginning January 1, 2021 and low market prices of the Company’s Class B Common Stock on the date of grant and is recognized as an expense on a straight-line basis over its vesting period; to date, the Company has only issued RSUs that vest over a three-year period utilizing the following vesting schedule: (i) 20% on the first anniversary of the grant date; (ii) 30% on the second anniversary of the grant date; and (iii) 50% on the third anniversary of the grant date. During the nine-month period ended September 30, 2017, the Company granted 560,000 RSUs under the Plan to members of the Board of Directors, officers and employees. Compensation expense associated with RSU grants for the three and nine-month periods ended September 30, 2017 was $157,763 and $287,550, respectively and is included in selling, general and administrative expenses in the Condensed Consolidated Statements of Operations.

Income Taxes
The Company follows ASC Topic 740, Income Taxes, for recording the provision for income taxes. Deferred tax assets and liabilities are computed based upon the difference between the financial statement and income tax basis of assets and liabilities using the enacted marginal tax rate applicable when the related asset or liability is expected to be realized or settled. Deferred income tax expenses or benefits are based on the changes in the asset or liability each period. If available evidence suggests that it is more likely thandid not that some portion or all of the deferred tax assets will not be realized, a valuation allowance is required to reduce the deferred tax assets to the amount that is more likely than not to be realized. Future changes in such valuation allowance are included in the provision for deferred income taxes in the period of change. Deferred income taxes may arise from temporary differences resulting from income and expense items reported for financial accounting and tax purposes in different periods.
The Company applies a more-likely-than-not recognition threshold for all tax uncertainties. ASC Topic 740 only allows the recognition of those tax benefits that have a greater than fifty percent likelihood of being sustained upon examination by the taxing authorities. As of September 30, 2017, the Company reviewed its tax positions and determined there were no outstanding, or retroactive tax positions with less than a fifty percent likelihood of being sustained upon examination by the taxing authorities, therefore this standard has not had a material effect on its consolidated financial statements.

NOTE 2 –ACCOUNTS RECEIVABLE, NET

Accounts receivable, net consists of the Company.following as of June 30, 2021 and December 31, 2020:

  June 30,
2021
  December 31,
2020
 
Trade $18,940,112  $8,859,237 
Finance receivables held for sale  8,641,945   2,117,809 
   27,582,057   10,977,046 
Less: allowance for doubtful accounts  627,006   1,569,086 
  $26,955,051  $9,407,960 

The Company classifies tax-related penalties and net interest as income tax expense. As of September 30, 2017, no income tax expense has been incurred.
Recent Pronouncements
The Company has adopted Accounting Standards Update 2015-11 Inventory (Topic 330), Simplifying the Measurement of Inventory, which requires inventory to be stated at the lower of cost or net realizable value. Vehicle inventory cost is determined by specific identification. Net realizable value is the estimated selling price less costs to complete, dispose and transport the vehicles. Selling prices are derived from historical data and trends, such as sales price and inventory turn times of similar vehicles, as well as independent, market resources. Each reporting period the Company recognizes any necessary adjustments to reflect vehicle inventory at the lower of cost or net realizable value through cost of revenue in the accompanying Condensed Consolidated Statements of Operations.

NOTE 3 – ACQUISITIONSINVENTORY

On February 8, 2017, the Company acquired substantially all

Inventory consists of the assets of NextGen in exchange for $750,000 in cash, plus 1,523,809 unregistered shares of Class B Common Stock of the Company, which were issued at a negotiated fair value of $1.75 per share and a subordinated secured promissory note issued by the Company in favor of NextGen in the amount of $1,333,334 (the “NextGen Note”). The NextGen Note matures on the third anniversary of the closing date (the “Maturity Date”).

The following table presents the purchase price consideration as of SeptemberJune 30, 2017:2021 and December 31, 2020:

  June 30,
2021
  December 31,
2020
 
Pre-owned vehicles:      
Powersport vehicles $3,981,570  $1,869,830 
Automobiles and trucks  15,920,275   19,592,896 
   19,901,845   21,462,726 
Less: Reserve  225,855   102,285 
  $19,675,990  $21,360,441 
Issuance of shares

$2,666,666
Debt
1,333,334
Cash paid
750,000
$4,750,000
Net tangible assets acquired:
Technology development
$1,400,000
Customer contracts
10,000
Non-compete agreements
100,000
Tangible assets acquired
1,510,000
Goodwill
3,240,000
Total purchase price
4,750,000
Less: Issuance of shares
(2,666,666)
Less: Debt issued
(1,333,334)
Cash paid
$750,000
Supplemental pro forma information
The results of operations of NextGen since the acquisition date are included in the accompanying Condensed Consolidated Financial Statements.
The following supplemental pro forma information presents the financial results as if the acquisition of NextGen was made as of January 1, 2017 for both the three and nine-month periods ended September 30, 2017 and on January 1, 2016 for both the three and nine-month periods ended September 30, 2016.
Pro forma adjustments for the nine-month period ended September 30, 2017 and 2016 primarily include adjustments to reflect additional depreciation and amortization of $29,866 and $48,788, respectively, related to technology development and identifiable intangible assets recorded as part of the acquisition, and interest expense related to the NextGen Note of $27,353 and $42,833, respectively.

 
 
Three-Months Ended
September 30,
 
 
Nine-Months Ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Pro forma revenue
 $3,706,142 
 $45,606 
 $3,868,079 
 $100,006 
Pro forma net loss
 $(2,317,503)
 $(567,401)
 $(5,237,814)
 $(1,625,690)
Loss per share - basic and fully diluted
 $(0.23)
 $(0.08)
 $(0.58)
 $(0.23)
Weighted-average common shares and common stock equivalents outstanding basic and fully diluted
  10,018,541 
  7,023,809 
  9,105,429 
  7,023,809 

NOTE 4 – PROPERTY AND EQUIPMENT, NET

The following table summarizes property and equipment, net of accumulated depreciation and amortization as of SeptemberJune 30, 20172021 and December 31, 2016:2020:

  June 30,
2021
  December 31,
2020
 
Vehicles $340,603  $240,603 
Furniture and equipment  191,047   191,047 
Technology development and software  11,913,606   11,008,303 
Leasehold improvements  321,082   321,082 
Total property and equipment  12,766,338   11,761,035 
Less: accumulated depreciation and amortization  (6,470,655)  (5,239,589)
Total $6,295,683  $6,521,446 

Amortization and depreciation on Property and Equipment is determined on a straight-line basis over the estimated useful lives ranging from 3 to 5 years.

September 30,
2017
December 31,
2016
Vehicles
$472,870
$-
Furniture and equipment
127,306
-
Technology development
1,835,097
-
Total property and equipment
2,435,273
-
Less: accumulated depreciation and amortization
268,947
-
Property and equipment, net
$2,166,326
$-
At September

On June 30, 2017,2021, capitalized technology development costs were $1,835,097, which includes $1,400,000 of$11,705,595 and capitalized software acquired in the NextGen transaction. For additional information, see Note 3 - “Acquisitions.”costs were 208,011. Total technology development costs incurred for the nine-month periodthree and six months ended SeptemberJune 30, 2017 were $713,766,2021 was $939,354 and $1,698,344, respectively, of which $435,097$510,341 and $905,303, respectively was capitalized and $278,669$429,013 and $793,041, respectively, was charged to expense in the accompanying Condensed Consolidated Statements of Operations. TheDepreciation expense for the three and six-month periods ended June 30, 2021, was $631,828 and 1,231,066, respectively, which included the amortization of capitalized technology development costs of $570,875 and 1,117,557, respectively. Total technology development costs incurred for the three and nine-month periodssix-months ended SeptemberJune 30, 20172020 was $89,429$554,551 and $219,374, respectively. There were no technology development costs incurred$1,465,761, respectively, of which $323,737 and no amortization$614,113, respectively was capitalized and $230,814 and $851,648, respectively, was charged to expense in the accompanying Condensed Consolidated Statements of capitalized development costs for the same periods in 2016.Operations. Depreciation expense on vehicles, furniture and equipment for the three and nine-monthsix-month periods ended SeptemberJune 30, 20172020 was $28,598$508,322 and $49,573,$1,031,317, respectively, which included the amortization of capitalized technology development costs of $451,634 and $889,576, respectively. Depreciation on furniture

NOTE 5 –INTANGIBLE ASSETS AND GOODWILL

The following is a summary of the changes in the carrying amount of goodwill and equipmentother indefinite-lived assets as of December 31, 2020 and the six-month periods ended June 30, 2021. Due to the significant decline in the Company’s stock price and the economic effect of Covid-19, the Company determined a triggering event for Goodwill impairment existed at March 31, 2020. As a result, the Company performed a quantitative impairment analysis for the three and nine-month periods ended September 30, 2016 was $475 and $1,425, respectively.

NOTE 5 – INTANGIBLE ASSETS, NET
Intangible assets, net consistAutomotive segment. The Company’s impairment test indicated no impairment existed as the estimated fair value of the followingreporting unit exceeded its carrying value at SeptemberMarch 31, 2020. Management determined no triggering event occurred during the quarter ended June 30, 2017 and December 31, 2016:2020 or for the six-months ended June 30, 2021.

  Goodwill  Indefinite Lived Intangible Assets 
Balance at March 31, 2021 $26,886,563  $45,515  
Acquisitions      
Impairment      
Balance at June 30, 2021 $26,886,563  $45,515 

  Goodwill  Indefinite Lived Intangible Assets 
Balance at December 31, 2020 $26,886,563  $45,515 
Acquisitions      
Impairment      
Balance at June 30, 2021 $26,886,563  $45,515 

September 30,
2017
Amortized Identifiable Intangible Assets:
Customer agreements
Balance at December 31, 2016
$-
Customers acquired
10,000
Amortization
(3,750)
Balance at September 30, 2017
$6,250
Non-compete agreements
Balance at December 31, 2016
-
Agreements
100,000
Amortization
(30,000)
Balance at September 30, 2017
$70,000
Unamortized Identifiable Intangible Assets:
Domain names
Balance at December 31, 2016
$45,515
Domain names acquired
-
Impairment or write down
-
Balance at September 30, 2017
$45,515
Intangible assets, net at September 30, 2017
$121,765

The $45,515 of indefinite lived intangible asset is included in other assets in the Company’s Condensed Consolidated balance sheets.


Amortization expense related to intangible assets for the three and nine-month periods ended September 30, 2017 was $11,250 and $33,750, respectively. The estimated future amortization expenses related to identifiable intangible assets is as follows:

Remainder through December 31, 2017
 $11,250 
2018
  45,000 
2019
  20,000 
 
 $76,250 

NOTE 6 – ACCOUNTS PAYABLE AND OTHER ACCRUED LIABILITIES

The following table summarizes accounts payable and other accrued liabilities as of SeptemberJune 30, 20172021 and December 31, 2016:2020:

  June 30,
2021
  December 31,
2020
 
Accounts payable $8,845,385  $8,167,957 
Operating lease liability-current portion  1,750,127   1,630,002 
Accrued payroll  1,259,875   1,079,771 
State and local taxes  104,888   856,341 
Other accrued expenses  861,475   973,377 
Total $12,821,750  $12,707,448 
 
 
September 30,
2017
 
 
December 31,
2016
 
Accounts payable
 $1,539,572 
 $219,101 
Sales taxes
  296 
  - 
Accrued compensation and benefits
  354,790 
  - 
Other
  7,885 
  - 
Total accounts payable and accrued liabilities
 $1,902,543 
 $219,101 

NOTE 7 – NOTES PAYABLE AND LINES OF CREDIT

Notes payable and lines of credit consisted of the following as of SeptemberJune 30, 20172021 and December 31, 2016:2020:

  June 30,
2021
  December 31,
2020
 
Notes payable-NextGen dated February 8, 2017. Interest is payable semi-annually at 6.5% through February 9, 2019 and 8.5% through February 10, 2020 and 10.0% thereafter through maturity, which is January 31, 2021. $  $833,334 
         
Notes payable-private placement dated March 31, 2017. Interest is payable semi-annually at 8.5% through March 31, 2020 and 10.0% thereafter through maturity which is June 30, 2021.  297,411   669,175 
         
Notes payable-Bridge loan dated March 12, 2021. Facility provides up to $2,500,000 of available credit secured by certain intellectual assets. Interest rate at 12.0% annually payable at maturity which is the earlier of September 21, 2021, or upon the issuance of debt or equity above a certain threshold.  2,500,000    
         
Line of credit-NextGear floor plan dated October 30, 2018. Secured by vehicle inventory and other assets. Interest rate on June 30, 2021, was 10.25%. Principal and interest is payable on demand.  21,857,234   17,811,626 
         
Line of Credit-RumbleOn Finance. Line of credit secured by the loans and other assets of RumbleOn Finance, LLC. Interest rate on June 30, 2021, was 7.25%. Principal and interest is payable on demand.  2,110,842   888,852 
         
Notes payable-PPP Loans dated May 1, 2020. Payments of principal and interest were deferred until September 1, 2021, at which time the Company will make equal payments of principal and interest through maturity, which is April 1, 2025.  5,176,845   5,176,845 
Total notes payable and lines of credit $31,942,332  $25,379,832 
Less: Current portion  27,251,151   20,688,651 
         
Long-term portion $4,691,181  $4,691,181 

 
 
September 30,
2017
 
 
December 31,
2016
 
Notes payable-NextGen dated February 8, 2017. Interest is payable semi-annually at 6.5% through February 9, 2019 and 8.5% through maturity which is February 8, 2020.
 $1,333,334 
 $- 
Notes payable-private placement dated March 31, 2017. Interest is payable at maturity and accrues at 6.5% through March 31, 2019 and 8.5% through maturity which is March 31, 2020.
  667,000 
  - 
Convertible note payable-related party dated July 13, 2016. Interest rate of 6.0% which is accrued and paid at maturity. Note matures on July 26, 2026. Note is convertible into common stock, in whole at any time before maturity at the option of the holder at $.75 per share.
  - 
  197,358 
Senior Secured Promissory Notes dated September 5, 2017. Interest rate of 5.0% through December 31, 2017 and a rate of 10% through maturity which is accrued and paid at maturity. Note matures on September 5, 2018.
  1,650,000 
    
Less: Debt discount
  (725,123)
  (196,076)
 
 2,925,211
 
 1,282
 
Current portion (net of $139,726 of debt discount)
  1,510,274
 
  -
 
Long-term portion
 1,414,937
 
 1,282
 

Line of Credit-Floor Plan-NextGear

On October 30, 2018, we entered into a floor plan vehicle financing credit lines (collectively the “NextGear Credit Line”) with NextGear. As of June 30, 2021, the NextGear Credit Line provides that NextGear may advance up to $25,000,000 in financing to both Wholesale and AutoSport. Advances, if not demanded earlier, are due and payable for each vehicle financed as and when such vehicle is sold, or otherwise disposed of. The Company maintain $3,000,000 on deposit as restricted cash. Advances under the NextGear Credit Line bear interest at a per annum rate of 6.25% plus 4% on June 30, 2021. Interest expense on the NextGear Credit Line for the three and six-month periods ended June 30, 2021 was $524,880 and $828,801, respectively. Interest expense on the NextGear Credit Line for the three and six-month ended June 30, 2020, was $513,301 and $1,211,159, respectively.

Convertible Note Payable-Related Party

Line of Credit-Floor Plan-Ally

On July 13, 2016,February 16, 2018, the Company, through its wholly-owned subsidiary RMBL MO, entered into an unsecured convertible noteInventory Financing and Security Agreement (the “BHLP Note”“Ally Facility”) with Berrard Holdings, an entityAlly Bank . The Ally Facility terminated in accordance with its terms in February 2020. Interest expense on the Credit Facility for the three and six-months ended June 30, 2020, was $(2,428) and $77,266, respectively.


Line of Credit- RumbleOn Finance Facility

On June 23, 2020, RumbleOn Finance, LLC, a wholly owned subsidiary of the Company (“RumbleOn Finance”), entered into a loan agreement providing for up to $2,500,000 in proceeds (the “ROF Facility”) with CL Rider Finance, L.P. (the “CL Rider”). In connection with the ROF facility, RumbleOn Finance pledged its assets to CL Rider to secure the ROF Facility and controlled byexecuted a current officer and director, Mr. Berrard,promissory note in favor of the CL Rider pursuant to which the Company was required to repay $191,858 on or before July 13, 2026 plusROF Facility will accrue interest at 6%an interest rate not lower than 7% per annum. The BHLP Note was also convertible into common stock, in whole, at any time before maturity at the option of the holder at the greater of $0.06 per share or 50% of the price per share of the next qualified financing whichROF Facility is defined as $500,000 or greater. Effective August 31, 2016, the principal amount of the BHLP Note was amended to include an additional $5,500 loaned to the Company,payable on demand by CL Rider. Interest expense on the same terms. On November 28, 2016, the Company completed its qualified financing at $1.50 per share which established the conversion price per shareROF Facility for the BHLP Note of $0.75 per share, resulting inthree and six-month periods ended June 30, 2021 was $41,258 and $70,686, respectively. Interest expenses on the principal amount ofROF Facility for the BHLP Note being convertible into 263,144 shares of Class B Common Stock. As such, November 28, 2016 became the “commitment date” for determining the value of the BHLP Note conversion feature. Because there had been no trading in the Company’s common stock since July 2014, other than the purchase by Berrard Holdings of 99.5% of the outstanding shares in a single transaction, the Company used the Monte Carlo simulation to determine the intrinsic value of the conversion feature of the BHLP Note, which resulted in a value in excess of the principal amount of the BHLP Note. Thus, the Company recorded a note discount of $197,358 with the corresponding amount as an addition to paid in capital. This note discountthree and six-months ended June 30, 2020, was amortized to interest expense until the scheduled maturity of the BHLP Note in July 2026 or until it was converted using the effective interest method. On March 31, 2017, the Company issued 275,312 shares of Class B Common Stock upon full conversion of the BHLP Note, having an aggregate principal amount, including accrued interest, of $206,484$0 and a conversion price of $0.75 per share. In connection with the conversion of the BHLP Note, the remaining debt discount of $196,076 was charged to interest expense in the Condensed Consolidated Statements of Operations and the related deferred tax liability was credited to additional paid in capital in the Condensed Consolidated Balance Sheets.$0, respectively.

Notes Payable


NextGen

Note Payable-NextGen

On February 8, 2017, in connection with the acquisition of NextGen, the Company issued a subordinated secured promissory note in favor of NextGen (which note was subsequently assigned to Halcyon in February 2018) in the amount of $1,333,334. Interest accrues and will be paid semi-annually (i) at a rate of 6.5% annually from the closing date through the second anniversary of such date anddate; (ii) at a rate of 8.5% annually from the second anniversary of the closing date through February 10, 2020; and (iii) 10.0% thereafter through the Maturity Date. Upon the occurrence of any event of default, the outstanding balance under the NextGen Note shall become immediately due and payable upon election of the holder. The Company’s obligations under the NextGen Note are secured by substantially all the assets of NextGen Pro, pursuant to an Unconditional Guaranty Agreement (the “Guaranty Agreement”), by and among NextGen and NextGen Pro, and a related Security Agreement between the parties, each dated as of February 8, 2017. UnderAs discussed below, the termsnote was exchanged for a new note in January 2020 which extended the maturity date of the Guaranty Agreement, NextGen Pro has agreed to guarantee the performance of all the Company’s obligations under the NextGen Note.note until January 31, 2021. Interest expense on the NextGen NotesNote for the three and nine-monthsix-month periods ended SeptemberJune 30, 20172021 was $21,370$0 and $54,849,$7,534, respectively. Interest expenses on the NextGen Note for the three and six-months ended June 30, 2020, was $22,387 and $45,119, respectively.

Private Placement

Notes Payable-Private Placement

On March 31, 2017, the Company completed funding of the second tranche of the 2016 Private Placement (as defined below). The investors were issued 1,161,92058,096 shares of Class B Common Stock of the Company and promissory notes (the “Private Placement Notes”) in the amount of $667,000, in consideration of cancellation of loan agreements having an aggregate principal amount committed by the purchasers of $1,350,000. Under the terms of the Private Placement Notes, interest shall accrue on the outstanding and unpaid principal amounts until paid in full. The Private Placement Notes mature on MarchJanuary 31, 2020.2021. Interest accrues at a rate of 6.5% annually from the closing date through the second anniversary of such date anddate; at a rate of 8.5% annually from the second anniversary of the closing date through June 30, 2020; and at a rate of 10% thereafter through the maturity date. Upon the occurrence of any event of default, the outstanding balance under the Private Placement Notes shall become immediately due and payable upon election of the holders.Maturity Date. Based on the relative fair values attributed to the Class B Common Stock and promissory notes issued in the 2016 Private Placement, the Company recorded a debt discount on the promissory notes of $667,000 with the corresponding amounts recorded as an addition to paid inpaid-in capital. The debt discount iswas fully amortized to interest expense untilat the scheduled maturity of the Private Placement Notes in March 2020January 2021 using the effective interest method. The effective interest rate at SeptemberJune 30, 20172021 was 26.0%. Interest expense on the Private Placement Notes was $7,415 and $17,906, respectively for the three and nine-month periodssix months ended SeptemberJune 30, 20172021. Interest expense for the three and six-months ended June 30, 2020 was $94,885$16,684 and $184,943,$108,576, respectively, which included debt discount amortization of $41,979$0 and $81,603, respectively$75,601, respectively. On January 31, 2021, a payment of $371,000 was made on the Private Placement Note and the remaining balance of $297,411 was extended through June 30, 2021. The Notes were paid in full on July 1, 2021.

Exchange of Notes Payable

Certain of the Company’s investors extended the maturity of currently outstanding promissory notes, and exchanged such notes for the threenew notes (the “New Investor Notes”), pursuant to that certain Note Exchange Agreement, dated January 14, 2020 (the “Investor Note Exchange Agreement”), by and nine-month periods ended September 30, 2017.

Notes Payable-Senior Secured Promissory Notes
On September 5, 2017,between the Company executed Senior Secured Promissory Notesand each investor thereto (the “Notes”“Investors”) in favor of several investors,, including certain executive officers and directorsHalcyon, an entity affiliated with Kartik Kakarala, a former director of the Company, in thesuch New Investor Note for an aggregate principal amount of $1,650,000$833,333 (after taking account of a $500,000 pay down of the previously outstanding Halcyon note), Blue Flame Capital, LLC (“Principal Amount”Blue Flame”), which includesan entity affiliated with Denmar Dixon, a director of the Company, such New Investor Note for an aggregate original issue discountprincipal amount of $150,000.$99,114, and Mr. Dixon, individually, such New Investor Note for an aggregate principal amount of $272,563. The proceedsHalcyon and Blue Flame outstanding principal plus accrued interest were paid in full on January 31, 2021. The remaining outstanding principal plus accrued interests of the New Investor Notes was paid in full on July 1, 2021.


PPP Loans

On May 1, 2020, the Company, and its wholly owned subsidiaries Wholesale and Wholesale Express (together, the “Subsidiaries,” and with the Company, the “Borrowers”), each entered into loan agreements and related promissory notes (the “SBA Loan Documents”) to receive U.S. Small Business Administration Loans (the “SBA Loans”) pursuant to the Company fromPaycheck Protection Program (the “PPP”) established under the Notes, net of original issuance discount, was $1,500,000. The Notes are secured by an interest in all the Company’s Collateral, as such term is definedCARES Act, in the Notes.aggregate amount of $5,176,845 (the “Loan Proceeds”). The Notes matureBorrowers received the Loan Proceeds on September 5, 2018May 1, 2020, and bearunder the SBA Loan Documents, the SBA Loans had an initial maturity date of April 30, 2022 and an annual interest at a rate equal to 5% per annum through December 31, 2017, and a rate of 10% per annum thereafter. Interest is payable1.0%. Payment of principal and interest, to be paid monthly, in arrears. Uponon the occurrence of any event of default, the outstanding balance under the Notes shall become immediately due and payable upon election of the holders.The Principal Amount and any unpaid interest accrued thereon mayPPP Loans can be prepaid by the Company at any time priorand was originally deferred through October 30, 2020. On October 7, 2020, the Small Business Administration published guidance of its interpretation of the CARES ACT and of the Paycheck Protection Program Interim Final Rules that indicates, pursuant to the PPP Flexibility Act of 2020, the deferral period for borrower payments of principal, interest and fees on all PPP was extended 10 months after the borrower’s loan forgiveness period. Additionally, the SBA lender agreed to extend the maturity date without premium or penalty upon five days prior written noticepursuant to the noteholder. IfInterim Final Rules. As a result, monthly equal payments of principal and interest will begin September 1, 2021, with the Company consummates in one or more transactions financing of any nature resulting in net proceeds availablelast payment due April 1, 2025.

Pursuant to the Company of $5,000,000 or more, then the noteholders may require the Company to prepay the Notes on thirty (30) days prior written notice to the Company. The original issue discount is amortized to interest expense until the scheduled maturityterms of the NotesSBA Loan Documents, the Borrowers can apply for and receive forgiveness for all, or a portion of the loans granted under the PPP. Such forgiveness will be determined, subject to limitations, based on the use of loan proceeds for certain permissible purposes as set forth in September 2018 using the effectivePPP, including, but not limited to, payroll costs, mortgage interest, method. The effective interest rate at September 30, 2017 was 10.0%.rent or utility costs (collectively, “Qualifying Expenses”), and on the maintenance of employee and compensation levels during a certain time period following the funding of the PPP Loans. Interest expense on the PPP Notes for the three and nine-month periodssix months ended June 30, 2021, was $13,307 and $26,650, respectively. Interest expense on the PPP Notes for the three and six months ended June 30, 2020, was $7,708 and $7,708, respectively.

In July 2021, we applied to obtain forgiveness of the PPP Loans, however, the Company can provide no assurance that it will be able to obtain forgiveness of the PPP Loans in whole or in part.

Bridge Loan

In connection with the RideNow Transaction (as defined below) (See “Note 19 – Proposed Acquisition”) on March 12, 2021, the Company and its subsidiary, NextGen Pro, LLC (“NextGen Pro”), executed a secured promissory note with BRF Finance Co., LLC (“BRF Finance”), an affiliate of B. Riley Securities, Inc., pursuant to which BRF Finance has loaned the Company $2,500,000 (the “Bridge Loan”). The Bridge Loan matures on the earlier of September 30, 20172021 or upon the issuance of debt or equity above a threshold. The Bridge Loan is secured by certain intellectual property assets held by NextGen Pro. Interest will accrue on the Bridge Loan until maturity (by acceleration or otherwise) at a rate of 12.0% annually. Interest expense on the Bridge Loan for the three and six-months ended June 30, 2021 was $15,925 which included $10,274$77,113 and $93,780, respectively.

NOTE 8 – CONVERTIBLE NOTES

As of originalJune 30, 2021, the outstanding convertible promissory notes net of debt discount and issue discount amortization. costs are summarized as follows:

  Principal Amount  Debt Discount  Carrying Amount 
Convertible senior notes $38,750,000  $10,670,516  $28,079,484 
Convertible notes-Autosport:            
$1,536,000 unsecured note  640,000   224,887   415,113 
   39,390,000   10,895,403   28,494,597 
Less: Current portion  640,000   224,887   415,113 
Long-term portion $38,750,000  $10,670,516  $28,079,484 


Convertible Senior Notes

On October 23, 2017,May 9, 2019, the Company completedentered into a public offeringpurchase agreement (the “Purchase Agreement”) with JMP Securities LLC (“JMP Securities”) to issue and used approximately $1,661,075 of the net proceeds of the offering for the repayment of the Notessell $30,000,000 in the aggregate principal amount of $1,650,000, plus accrued interest, which resultedits 6.75% Convertible Senior Notes due 2024 (the “Old Notes”) in the termination of the Notes. For additional information, see Note 15 “Subsequent Events.”


NOTE 8 – STOCKHOLDERS’ EQUITY
On November 28, 2016, the Company completed a private placement with certain purchasers, with respect to qualified institutional buyers pursuant to Rule 144A under the saleSecurities Act of an aggregate of 900,000 shares of common stock of1933, as amended (the “Securities Act”) (the “2019 Note Offering”). On January 10, 2020, the Company atentered into a purchase price of $1.50 per share for total consideration of $1,350,000 (the “2016 Private Placement”Note Exchange and Subscription Agreement, as amended by a Joinder Agreement (together, the “New Note Agreement”). In connection, with the 2016 Private Placement,investors in the Company also entered into loan agreements,2019 Note Offering, pursuant to which the purchasersCompany agreed to complete (i) a note exchange pursuant to which $30,000,000 of the Old Notes would loan tobe cancelled in exchange for a new series of 6.75% Convertible Senior Notes due 2025 (the “New Notes,” and together with the Old Notes, the “Notes”) and (ii) the issuance of additional New Notes in a private placement in reliance on the exemption from registration provided by Rule 506 of Regulation D of the Securities Act as a sale not involving any public offering (the “2020 Note Offering”). On January 14, 2020, the Company their pro rata shareclosed the 2020 Note Offering. The proceeds for the 2020 Note Offering after deducting for payment of upaccrued interest on the Old Notes and offering-related expenses were approximately $8,272,375.

The New Notes were issued on January 14, 2020 pursuant to $1,350,000 in the aggregate upon the request of the Company at any time on or after January 31, 2017an Indenture (the “New Indenture”), by and before November 1, 2020. On March 31, 2017, the Company completed the second tranche of the 2016 Private Placement. For additional information, see Note 7 - “Notes Payable.”

On January 9, 2017, the Company’s Board of Directors approved, subject to stockholder approval, the adoption of the Plan. On June 30, 2017, the Plan was approved by the Company’s stockholders at the 2017 Annual Meeting of Stockholders. The purposes of the Plan are to attract, retain, reward and motivate talented, motivated and loyal employees and other service providers (“Eligible Individuals”) by providing them with an opportunity to acquire or increase a proprietary interest inbetween the Company and the Trustee. The New Note Agreement includes customary representations, warranties and covenants by the Company and customary closing conditions. The New Notes bear interest at 6.75% per annum, payable semiannually on January 1 and July 1 of each year, beginning on July 1, 2020. The New Notes may bear additional interest under specified circumstances relating to incentivize themthe Company’s failure to expend maximum effort forcomply with its reporting obligations under the growth and successNew Indenture or if the New Notes are not freely tradable as required by the New Indenture. The New Notes mature on January 1, 2025, unless earlier converted, redeemed or repurchased pursuant to their terms.

The initial conversion rate of the Company, so as to strengthen the mutuality of the interests between such persons and the stockholders of the Company. The Plan will allow the Company to grant a variety of stock-based and cash-based awards to Eligible Individuals. Twelve percent (12%) of the Company’s issued and outstandingNew Notes is 25 shares of Class B Common Stock from timeper $1,000 principal amount of New Notes, which is equal to timean initial conversion price of $40.00 per share. The conversion rate is subject to adjustment in certain events as set forth in the New Indenture but will not be adjusted for any accrued and unpaid interest. In addition, upon the occurrence of a “make-whole fundamental change” (as defined in the New Indenture), the Company will, in certain circumstances, increase the conversion rate by a number of additional shares for a holder that elects to convert its New Notes in connection with such make-whole fundamental change. Before July 1, 2024, the New Notes will be convertible only under circumstances as described in the New Indenture. No adjustment to the conversion rate as a result of conversion or a make-whole fundamental change adjustment will result in a conversion rate greater than 62.0 shares per $1,000 in principal amount.

The New Indenture contains a “blocker provision” which provides that no holder (other than the depository with respect to the notes) or beneficial owner of a New Note shall have the right to receive shares of the Class B Common Stock upon conversion to the extent that, following receipt of such shares, such holder or beneficial owner would be the beneficial owner of more than 4.99% of the outstanding shares of the Class B Common Stock.

The New Notes are reservednot redeemable by the Company before the January 14, 2023. The Company may redeem for cash all or any portion of the New Notes, at its option, on or after January 14, 2023 if the last reported sale price of the Class B Common Stock has been at least 130% of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including the trading day immediately preceding the date on which the Company provides notice of redemption, during any 30 consecutive trading day period ending on, and including, the trading day immediately preceding the date on which the Company provides notice of redemption at a redemption price equal to 100.0% of the principal amount of the notes to be redeemed, plus accrued and unpaid interest to, but excluding, the redemption date. No sinking fund is provided for the New Notes.

The New Notes rank senior in right of payment to any of the Company’s indebtedness that is expressly subordinated in right of payment to the New Notes; equal in right of payment to any of the Company’s unsecured indebtedness that is not so subordinated; effectively junior in right of payment to any of the Company’s secured indebtedness to the extent of the value of the assets securing such indebtedness; and structurally junior to all indebtedness and other liabilities of current or future subsidiaries of the Company (including trade payables).

The New Notes are subject to events of default typical for this type of instrument. If an event of default, other than an event of default in connection with certain events of bankruptcy, insolvency or reorganization of the Company or any significant subsidiary, occurs and is continuing, the Trustee by notice to the Company, or the holders of at least 25% in principal amount of the outstanding New Notes by notice to the Company and the Trustee, may declare 100.0% of the principal of and accrued and unpaid interest, if any, on all the New Notes then outstanding to be due and payable.

As of June 30, 2021, the conditions allowing holders of the New Notes to convert have not been met and therefore the New Notes are not yet convertible.

The Company accounted for the exchange of the Old Notes and the issuance of the New Notes in accordance with the conversion guidance in ASC 470-20 “Debt – Debt with Conversion and Other Option” (ASC 470-20) and determined that the exchange of the Old Notes for the New Notes required derecognition of the Old Notes given that the difference in the fair value of the embedded the conversion feature of the New Notes relative to the Old Notes was in excess of 10 percent of the Old Notes conversion feature fair value. In derecognizing the Old Notes, the Company recognized a gain of $188,164 equal to difference between the fair value of the Old Notes liability immediately prior to extinguishment and the carry amount of the liability component of the Old Notes, including any unamortized debt issuance costs. The remaining consideration of $2,593,163 was allocated to the reacquisition of the equity component and recognized as a reduction of stockholder’s equity.


The New Notes were accounted for in accordance with FASB ASC 470, Debt and ASC 815, Derivatives and Hedging, which required bifurcation of the liability and equity components. The Company determined the carrying amount of the liability component was $25,280,430 and represents the present value of the New Notes cash flows using an implied discount rate of 18.7%, which is a yield applicable to similar debt instruments that do not have the conversion feature. After allocation of the initial proceeds to the liability components, the remaining amount was allocated to the equity component and recorded as additional paid in capital. The Company recorded $13,529,141 in total debt discount related to the New Notes which included $59,571 of debt issuance costs. The Company allocates transaction costs related to the issuance of the New Notes to the liability and equity components using the same proportions as the initial carrying value of the New Notes. The $59,571 of transaction costs attributable to the debt component are being amortized to interest expense using the effective interest method over the term of the New Notes. Transaction costs attributable to the equity component were $40,669 and are netted with the equity component of the New Notes in stockholders’ equity. The equity component is not remeasured as long as it continues to meet the conditions for equity classification The Company further valued a derivative liability in connection with the interest make-whole provision at $11,454 on the issuance date based on a lattice model. This amount was recorded as a debt discount and is amortized to interest expense over the term of the New Notes using the effective interest rate. The value of the derivative liability increased to $137,488 as of June 30, 2020. The derivative liability is remeasured at each reporting date with an increase in value of $11,454 and $32,106 being recorded in change in derivative liability in the Condensed Consolidated Statement of Operations for the three and six months ended June 30, 2021, respectively. The value of the derivative liability as of June 30, 2021 was $48,800.

The interest expense recognized with respect to the Convertible Notes for the three and six-month periods ended June 30, 2021 and 2020 was as follows:

  Three-Months Ended June 30,   Six-Months Ended June 30, 
  2021  2020  2021  2020 
Contractual interest expense $653,906  $653,906  $1,307,812  $1,258,359 
Amortization of debt discount $544,958  $225,013  $1,067,005  $888,136 
Total interest expense $1,198,864  $878,919  $2,374,817  $2,146,495 

Convertible Notes-Autosport USA

On February 3, 2019, in connection with the Autosport Acquisition, the Company issued a: (i) $500,000 Promissory Note and (ii) $1,536,000 Convertible Note in favor of the Seller. In connection with the Autosport Acquisition, the Buyer also assumed additional debt of $257,933 pursuant to a Second Convertible Note. The Second Convertible Note had a term of one year and accrued interest at a simple rate of 5.0% per annum. The note was repaid in full during the three months ended March 31, 2020. Interest expense on the Convertible Note for the three and six-month periods ended June 30, 2020 was $0 and included $7,477, respectively and included debt amortization of $0 and $6,382, respectively.

The $500,000 Promissory Note had a term of fifteen months and accrued interest at a simple rate of 5.0% per annum. Interest under the Promissory Note was payable upon maturity. In June 2020, principal payments of $122,000 were made and the promissory note maturity date was extended to October 1, 2020. Any interest and principal due under the Promissory Note was convertible, at the Buyer’s option into shares of the Company’s Class B Common Stock at a conversion price equal to the weighted average trading price of the Company’s Class B Common Stock on The Nasdaq Stock Market for the twenty (20) consecutive trading days preceding the conversion date. The Buyer elected not to convert any principal or interest and the loan has been repaid in full in 2020. Interest expense for the Promissory Note for the three and six-month periods ended June 30, 2020 was $7,227 and $18,056, respectively, and included debt discount amortization of $1,495 and $6,092, respectively.

The $1,536,000 Convertible Note matures on January 31, 2022 accrues interest at a rate of 6.5% per annum. Interest under the Convertible Note is payable monthly for the first 12 months, and thereafter monthly payments of amortized principal and interest will be due. Any interest and principal due under the Convertible Note is convertible into shares of the Company’s Class B Common Stock at a conversion price of $115.00 per share, (i) at the Seller’s option, or (ii) at the Buyer’s option, on any day that (a) any portion of the principal of the Convertible Note remains unpaid and (b) the weighted average trading price of the Company’s Class B Common Stock on Nasdaq for the twenty (20) consecutive trading days preceding such day has exceeded $140.00 per share. The maximum number of shares issuable pursuant to the Convertible Note is 15,962 shares of the Company’s Class B Common Stock. Interest expense on the Convertible Note for the three and six-month periods ended June 30, 2021 was $57,688 and included $109,171, respectively, and included debt discount amortization of $46,279 and $83,071, respectively. Interest expense on the Convertible Note for the three and six-month periods ended June 30, 2020 was $42,300 and $93,860, respectively, and included debt discount amortization of $13,740 and $33,433, respectively.


NOTE 9 – STOCKHOLDER EQUITY

Share-Based Compensation

On June 30, 2017, the Company’s shareholders approved a Stock Incentive Plan (as amended, the “Plan”) allowing for the issuance of restricted stock units (“RSUs”), stock options (“Options”), Performance Units, and other equity awards (collectively “Awards”) for our employees, consultants, directors, independent contractors, and certain prospective employees who have committed to become an employee (each an “Eligible Individual”). As of June 30, 2021, the number of shares authorized for issuance under the Plan. AsPlan was 700,000 shares of September 30, 2017, 9,018,541 shares are issued and outstanding, resulting in upClass B Common Stock. In contemplation of the RideNow Transaction, on March 9, 2021, the Board of Directors (the “Board”) approved, subject to 1,082,225 shares available for issuance under the Plan. As of September 30, 2017, the Company has granted 560,000 RSUs understockholder approval, an amendment to the Plan to certain officersincrease the authorized shares to 2,700,000 shares of Class B Common Stock and employeesto extend the term of the Company. The aggregate fair value of the RSUs was $2,103,500. The RSUsPlan for an additional ten years. To date, most RSU and Option awards are service/time based vested and typically vest over a three-year period as follows:with (i) 20%20.0% vesting during the first twelve months after grant date, (ii) 30.0% during the subsequent twelve months of the initial vesting, and (iii) the final 50.0% during the following twelve months. Going forward, service/time based RSUs or options will vest in equal quarterly installments over three years, provided that for the initial grant of RSUs or Options to an Eligible Individual, the first year vesting will vest in full on the first anniversary of the grant date; (ii) 30%date of grant. Performance-based awards and market condition-based awards granted to date have vesting schedules that are typically dependent on achieving a particular objective within thirty (30) months.

The Company estimates the second anniversary of the grant date; and (iii) 50% on the third anniversary of the grant date. The fair value of awards granted under the Plan on the date of grant. In the case of time or service based RSU awards, the fair value is the price of the Class B Common Stock on the date of the award. Performance Awards use the share prices of the Class B Common Stock but the Company, both at grant and each subsequent quarter, considers whether to apply a discount to the fair value in situations where the Company believes there is amortized overrisk that the period fromrelevant performance metrics may not be met. Options are calculated using the grant date throughBlack-Scholes option valuation model while market-condition based awards are estimated using a Monte Carlo simulation model as these awards are tied to a market condition. Both the vesting dates. Compensation expense recognized for these grants forBlack-Scholes and Monte-Carlo simulations utilize multiple input variables to determine the three and nine-month periods ended September 30, 2017 was $157,763 and $287,550, respectively. The Company has approximately $1,605,600 in unrecognized stock-based compensation, with an average remaining vesting period of three years.

On January 9, 2017, the Company’s Board of Directors and stockholders holding 6,375,000probability of the Company’s Class B stock price being at certain prices over certain time periods, resulting in an implied value to the holder; the 2020 market-condition based awards assumed expected volatility to be 125% and a risk-free interest rate of 1.0%. We generally expense the grant-date fair value of all awards on a straight-line basis over the vesting period.

  Three-Months Ended June 30,   Six-Months Ended June 30, 
  2021  2020  2021  2020 
Restricted Stock Units $694,722  $701,000  $2,420,504  $1,532,179 
                 
Options  6,553   15,291   14,787   30,582 
                 
Total stock-based compensation $701,275  $716,391  $2,435,291  $1,562,761 

As of June 30, 2021, the total unrecognized compensation expense related to outstanding equity awards was approximately $2,357,183, which the Company expects to recognize over a weighted-average period of approximately 10.6 months. Total unrecognized equity-based compensation expense will be adjusted for actual forfeitures.

January 2020 Public Offering

On January 14, 2020, pursuant to an underwritten public offering, the Company issued and outstanding900,000 shares of common stock approvedClass B Common Stock at a public price of $11.40 per share (the “2020 Public Offering”). On January 16, 2020, the Company received notice of the Underwriters’ intent to exercise the over-allotment option in full (the “Over-allotment Exercise”). On January 17, 2020, the Company issued an amendmentadditional 135,000 shares of Class B Common Stock and closed the Over-allotment Exercise. The Over-allotment Exercise increased the aggregate number of shares sold in the 2020 Public Offering to 1,035,000. Including the Over-allotment Exercise, net proceeds from the 2020 Public Offering, after deducting the 8.0% underwriter’s commission and $75,000 for underwriter expenses, were $10,780,080. Certain of the Company’s officers and directors participated in the 2020 Public Offering.


The Company used the net proceeds of the 2020 Public Offering for working capital and general corporate purposes, which included further technology development, increased spending on marketing and advertising and capital expenditures necessary to grow the business.

Reverse Stock Split

On May 18, 2020, the Company filed a Certificate of Change to the Company’s Articles of Incorporation (the “Certificate of Amendment”), to change the name of the Company to RumbleOn, Inc. and to create an additional class of common stock of the Company, which was effective on February 13, 2017 (the “Effective Date”).

Immediately before approving the Certificate of Amendment, the Company had authorized 100,000,000 shares of common stock, $0.001 par value (the “Authorized Common Stock”), including 6,400,000 issued and outstanding shares of common stock (the “Outstanding Common Stock, and together with the Authorized Common Stock, the “Common Stock”). Pursuant to the Certificate of Amendment, the Company designated 1,000,000 shares of Authorized Common Stock as Class A Common Stock (the “Class A Common Stock”), which Class A Common Stock ranks pari passu with all of the rights and privileges of the Common Stock, except that holders of the Class A Common Stock are entitled to ten votes per share of Class A Common Stock issued and outstanding, and all other shares of Common Stock, including all shares of Outstanding Common Stock shall be deemed Class B Common Stock (the “Class B Common Stock”), which Class B Common Stock is identical to the Class A Common Stock in all material respects, except that holders of the Class B Common Stock are entitled to one vote per share of Class B Common Stock issued and outstanding.
Also on January 9, 2017, the Company’s Board of Directors and stockholders holding 6,375,000 of the Company’s issued and outstanding shares of common stock approved the issuance to (i) Marshall Chesrown of 875,000 shares of Class A Common Stock in exchange for an equal number of shares of Class B Common Stock held by Mr. Chesrown, and (ii) Steven R. Berrard of 125,000 shares of Class A Common Stock in exchange for an equal number of shares of Class B Common Stock held by Mr. Berrard, effective at the time the Certificate of Amendment was filed with the Secretary of State of Nevada.
On the Effective Date, the Company filed the Certificate of Amendment with the Secretary of State of the State of Nevada changing the Company’s name to RumbleOn, Inc.effect a one-for-twenty reverse stock split of its issued and creating theoutstanding Class A Common Stock and Class B Common Stock. AlsoStock (the “Reverse Stock Split”). The Reverse Stock Split was effective at 12:01 a.m., Eastern Time, on May 20, 2020. No fractional shares were issued as a result of the Effective Date,Reverse Stock Split. There was a 7,131 fractional share adjustment as a result of rounding up to the nearest whole share in connection with the Reverse Stock Split. The authorized preferred stock of the Company issuedwas not impacted by the Reverse Stock Split. The Company has retrospectively adjusted the per share and share amounts included in this Quarterly Report on Form 10-Q for the Reverse Stock Split.

April 2021 Public Offering

On April 8, 2021, the Company entered into an aggregateunderwriting agreement (the “Underwriting Agreement”) with B. Riley Securities, Inc., as representative to the several underwriters named on Schedule A to the Underwriting Agreement (the “Underwriters”), relating to the Company’s public offering (the “Offering”) of 1,000,000 shares of Class A Common Stock to Messrs. Chesrown and Berrard in exchange for an aggregate of 1,000,0001,048,998 shares of Class B Common Stock held by them. Also on the Effective Date, the Company amended its bylaws to reflect the name change to RumbleOn, Inc.(the “Firm Shares”) and to reflect the Company’s primary place of business as Charlotte, North Carolina.

On March 31, 2017, the Company completed the sale of 620,000an additional 157,349 shares of Class B Common Stock par value $0.001,(the “Additional Shares,” and together with Firm Shares, the “Shares”).

The Underwriters agreed to purchase the Firm Shares at a price of $4.00$38.00 per share. The Firm Shares were offered, issued, and sold pursuant to a prospectus supplement and accompanying prospectus filed with the SEC pursuant to an effective shelf registration statement filed with the SEC on Form S-3 (File No. 333-234340) under the Securities Act, and an effective registration statement filed with the SEC on Form S-3MEF (File. No. 333-255139) under the Securities Act.

On April 13, 2021, the Company issued the Firm Shares and closed the Offering at a public price of $38.00 per share for aggregatenet proceeds to the Company of $2,480,000 in$36,797,406 after deducting the private placement (the “2017 Private Placement”). Officersunderwriting discount and directorsoffering fees and expenses payable by the Company.

The Underwriting Agreement included customary representations, warranties, and agreements by the Company, customary conditions to closing, indemnification obligations of the Company acquired 175,000 sharesand the Underwriters, including for liabilities under the Securities Act, other obligations of Class B Common Stockthe parties and termination provisions. The representations, warranties and covenants contained in the 2017 Private Placement. In May 2017,Underwriting Agreement were made only for purposes of such agreement and as of specific dates, were solely for the Company completed the sale of an additional 37,500 shares of Class B Common Stock in the 2017 Private Placement. Proceeds from the 2017 Private Placement were used to complete the launchbenefit of the Company’s website, www.rumbleon.com, acquire vehicle inventory, continue developmentparties to the agreement and were subject to limitations agreed upon by the contracting parties.

The Company intends to use the net proceeds of the Company’s platform, andOffering for working capital and general corporate purposes.

On June 30, 2017,Pending these uses, the Company filed a Registration Statement on Form S-1 (the “Registration Statement”) withmay invest the SEC covering the resale of 8,993,541 shares of Class B Common Stock issuednet proceeds in the NextGen acquisition and the 2017 Private Placement and other shares previously held by our stockholders, including our officers and directors. The SEC declared the Registration Statement effective on July 7, 2017. In connection with the filing of the Registration Statement, our officers and directors and certain stockholders entered into a lock-up agreement restricting, through December 31, 2017, the resale of an aggregate of 6,848,800 shares of our common stock held by them and subject to the Registration Statement.short-term interest-bearing investment grade instruments.


NOTE 910 – SELLING, GENERAL AND ADMINISTRATIVE

The following table summarizes the detail of selling, general and administrative expense for the three-months ended June 30, 2021 and 2020:

  Three-Months Ended June 30,  Six-Months Ended June 30, 
  2021  2020  2021  2020 
Compensation and related costs $8,332,880  $5,146,791  $14,314,343  $13,326,891 
Advertising and marketing  1,961,543   541,921   3,557,847   3,490,077 
Professional fees  1,098,045   1,075,831   2,765,141   1,918,534 
Technology development and software  424,063   235,013   827,538   857,159 
General and administrative  6,296,620   4,174,731   10,049,626   9,638,053 
  $18,113,151  $11,174,287  $31,514,495  $29,230,714 


NOTE 11 – LOSS CONTINGENCIES AND INSURANCE RECOVERIES

On March 3, 2020, a severe tornado struck the greater Nashville area (the “Nashville Tornado”) causing significant damage to the Company’s facilities including contents and inventory held for sale. The Company maintains insurance coverage for damage to its facilities and inventory, as well as business interruption insurance. The loss was comprised of three components: (1) inventory loss, assessed by the insurance carrier at approximately $13,000,000; (2) building and nine-month periodspersonal property loss, primarily impacting our leased facilities, assessed by the insurance carrier at $2,783,000; and (3) loss of business income, for which the company has coverage in the amount of $6,000,000.

All three components of the Company’s loss claim have been submitted to its insurers. The Company’s inventory claim is subject to a dispute with the carrier as to the policy limits applicable to the loss; however, the insurer advanced $5,615,268 in July 2020 and $3,134,732 in July 2021. Therefore, the total payments received thus far against the final settlement are $8,750,000. The insurer has agreed to pay $2,778,000 on the building and personal property loss, reflecting limits of $2,783,000 net of a $5,000 deductible. The insurer has made interim payments on the building and personal property loss of $2,625,787. The loss of business income claim is ongoing and remains in the process of negotiation, however, the insurer has advanced $250,000 against the final settlement. The Company believes there will be a recovery of all three loss components, however no assurance can be given regarding the amounts, if any, that will be ultimately recovered or when any such recoveries will be made.

As a result of the damage caused by the Nashville Tornado, the Company concluded that the utility of the inventory damaged by the storm was impaired as a result of physical damage sustained. Whether the impairment is caused by physical destruction or an adverse change in the utility of the inventory, entities should assess whether an inventory impairment or write-off is required in accordance with ASC 330-10-35-1 through 35-11, which address adjustments of inventory balances to the lower of cost or market and requires that when there is evidence that the utility of goods will be less than cost, the difference is recognized as a loss of the current period. For the three-and six months ended SeptemberJune 30, 20172020, the Company recorded an impairment loss on inventory of $11,738,413 comprised of $4,453,775 for vehicles that were a total loss and 2016:$7,284,638 in loss in value for vehicles partially damaged and subject to repair. The impairment loss is reported in cost of revenue in the June 30, 2020 Condensed Consolidated statements of operations. Additionally, $177,626 of the net book value of the property and equipment destroyed by the Nashville Tornado was expensed.

 
 
Three-months ended
September 30,
 
 
Nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Selling, general and administrative:
 
 
 
 
 
 
 
 
 
 
 
 
Compensation and related costs
 $1,028,819 
 $- 
 $1,951,911 
 $- 
Advertising and marketing
  752,017 
  - 
  1,060,195 
  - 
Professional fees
  192,041 
  34,044 
  724,486 
  49,017 
Technology development
  91,967 
  - 
  278,668 
  - 
General and administrative
  261,199 
  2,662
  674,956 
  9,118 
 
 $2,326,043 
 $36,706 
 $4,690,216 
 $58,135 

NOTE 1012 – SUPPLEMENTAL CASH FLOW INFORMATION

The following table includes supplemental cash flow information, including noncash investing and financing activity for the nine-month periodssix-months ended SeptemberJune 30, 20172021 and 2016.2020:

  Six-Months Ended June 30, 
  2021  2020 
Cash paid for interest $2,258,169  $1,818,671 

The following table provides a reconciliation of cash and restricted cash reported within the accompanying Condensed Consolidated balance sheets that sum to the total of the same amounts shown in the accompanying Condensed Consolidated statements of cash flows as of June 30:

  June 30,
2021
   June 30,
2020
 
Cash and cash equivalents $24,972,223  $3,061,091 
Restricted cash (1)  3,049,056   5,533,832 
Total cash, cash equivalents, and restricted cash $28,021,279  $8,594,923 

 
 
 
Nine-Months Ended
September 30,
 
 
 
2017
 
 
2016
 
Cash paid for interest
 $42,502 
 $- 
 
    
    
Note payable issued on acquisition
 $1,333,334 
 $- 
 
    
    
Conversion of notes payable-related party
 $206,484
 $- 
 
    
    
Issuance of shares for acquisition
 $2,666,666 
 $- 

(1)Amounts included in restricted cash represent the deposits required under the Company’s lines of credit.


NOTE 1113 – INCOME TAXES

CARES Act

In projectingJune 2020, the Company’sCoronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) was enacted in response to the Covid-19 pandemic. The Company does not expect the provisions of the legislation to have a significant impact on the effective tax rate or income tax expense for the year ended December 31, 2017, management has concluded it is not likely to recognize the benefit of itspayable and deferred tax asset, net of deferred tax liabilities, and as a result a full valuation allowance will be required. As such, no income tax benefit has beenpositions of the Company. 

No current provision for Federal income taxes was recorded for the three and nine-monthsix-months ended June 30, 2021 and 2020 due to the Company’s operating losses. The Company has provided a full valuation allowance on the net deferred tax assets. In assessing the recovery of the net deferred tax assets, management considers whether it is more likely than not that some portion or all the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income in the periods ended September 30, 2017 or 2016.in which those temporary differences become deductible. Management considers the scheduled reversals of future deferred tax assets, projected future taxable income, and tax planning strategies in making this assessment.

NOTE 12 —14 – LOSS PER SHARE

Net

The Company computes basic and diluted net loss per share attributable to common stockholders in conformity with the two-class method required for participating securities. Under the two-class method, basic net loss per share attributable to common stockholders is computedcalculated by dividing the net loss attributable to common stockholders by the weighted averageweighed-average number of shares of common sharesstock outstanding during the period. The computation of diluted net loss per share attributable to common stockholders is computed giving effect to all potential dilutive common stock equivalents outstanding for the three-month and nine-month periods ended September 30, 2017 did not include 560,000period. For purposes of restrictedthis calculation, 328,101 of RSUs, 2,751 of stock unitsoptions, 16,530 of warrants to purchase shares of Class B Common Stock and 982,107 shares of Class B Common Stock issuable in connection with convertible debt are considered common stock equivalents but have been excluded from the calculation of diluted net loss per share attributable to common stockholders as their inclusion would bethe effect is antidilutive. There were no restricted stock units

The Company applies the two-class method of calculating earnings per share, but as the rights of the Series B Non-Voting Convertible Preferred Stock and Class A and Class B Common Stock are identical, except in respect of voting, basic and diluted earnings per share are the same for all classes. Weighted average number of shares outstanding of Class A Common Stock, Class B Common Stock, and Series B Preferred for the three and nine-month periodssix months ended Septemberat June 30, 2016.2021 were 50,000, 3,242,616, and 0, and 50,000, 2,775,665 and 0, respectively.


NOTE 1315 – RELATED PARTY TRANSACTIONS

As of December 31, 2015, the Company had loans of $141,000 and accrued interest of $13,002 due to an entity that is owned and controlled by a family member of an officer and director of the Company. Interest expense on these loans for the three and nine-month period ended September 30, 2016 was $2,878 and $7,431, respectively. All convertible notes and related party notes outstanding as of July 13, 2016 were paid in full in July 2016.

As of December 31, 2016, the Company had the BHLP Note payable of $197,358 and accrued interest of $5,508 due to an entity that is owned and controlled by a current officer and director of the Company. On March 31, 2017, the Company issued 275,312 shares of Class B Common Stock upon full conversion of the BHLP Note. The accrued interest is included in accrued interest under Long-term liabilities in the Condensed Consolidated Balance Sheets. For additional information, see Note 7 - “Notes Payable.”
On March 31, 2017, the Company completed the sale of 620,000 shares of Class B Common Stock in the 2017 Private Placement. Officers and directors of the Company acquired 175,000 shares of Class B Common Stock in the 2017 Private Placement. In May 2017, the Company completed the sale of an additional 37,500 shares of Class B Common Stock in the 2017 Private Placement. For additional information, see Note 8 - “Stockholders’ Equity.”
A key component of the Company’s business model is to use dealer partners in the acquisition of motorcycles as well as utilize these dealer partners to provide inspection, reconditioning and distribution services. Correspondingly, the Company will earn fees and transaction income, and the dealer partner may earn incremental revenue and enhance profitability through increased sales, leads, and fees from inspection, reconditioning and distribution programs. In connection with the development of the dealer program, the Company tested various aspects of the program by utilizing a dealership (the “Test Dealer”) to which Mr. Chesrown, the Company’s Chief Executive Officer has provided financing in the form of a $400,000 convertible promissory note. The note matures on May 1, 2019, interest is payable monthly at 5% per annum and can be converted into a 25% ownership interest in the Test Dealer at any time. The Test Dealer is expected to be named a Select Dealer by an agreement with the same material terms as the Company’s other Select Dealer agreements. Revenue generated by the Company from the Test Dealer for the three and nine-month periods ended September 30, 2017 was $924,069 and $946,824, respectively. Included in accounts receivable at September 30, 2017 is $264,464 owed to the Company by the Test Dealer.
In connection with the NextGen acquisition, the Company entered into a Consulting Agreement (the “Consulting Agreement”) with Kartik Kakarala, who formerly served as the Chief Executive Officer of NextGen and now serves as a director of the Company. Pursuant to the Consulting Agreement, Mr. Kakarala serves as a consultant to the Company. The Consulting Agreement may be cancelled by either party, effective upon delivery of a written notice to the other party. Mr. Kakarala’s compensation pursuant to the Consulting Agreement is $5,000 per month. For the three and nine-month periods ended September 30, 2017, the Company paid $15,000 and $35,000, respectively under the Consulting Agreement. These amounts are included in selling, general and administrative expenses in the Condensed Consolidated Statements of Operations. For additional information, see Note 3 - “Acquisitions.”
In connection with the NextGen acquisition, the Company entered into a Services Agreement (the “Services Agreement”) with Halcyon Consulting, LLC (“Halcyon”), to provide development and support services to the Company. Mr. Kakarala currently serves as the Chief Executive Officer of Halcyon. Pursuant to the Services Agreement, the Company will pay Halcyon hourly fees for specific services, set forth in the Services Agreement, and such fees may increase on an annual basis, provided that the rates may not be higher than 110% of the immediately preceding year’s rates. The Company will reimburse Halcyon for any reasonable travel and pre-approved out-of-pocket expenses in connection with its services to the Company. For the three and nine-month periods ended September 30, 2017 the Company paid $221,400 and $678,766, respectively under the Services Agreement.
As of September 30, 2017,2020, the Company had promissory notes of $370,556 and accrued interest of $12,076$9,370 due to Blue Flame Capital, LLC (“Blue Flame”), an entity controlled by a director and to theDenmar Dixon, a director of the Company. The promissory notes were issued in connection with the completion of the 2016 Private Placement on March 31, 2017.2017 and exchanged in January 2020 for New Investor Notes. The Blue Flame Notes plus accrued interest were paid in full on January 31, 2021. Interest expense on the promissory notes for the three and nine-month periodssix months ended SeptemberJune 30, 20172021, was $29,392$3,158 and $63,416,$91,844, respectively, which included debt discount amortization of $23,321$0 and $45,335, respectively$42,001, respectively. Interest expense on the promissory notes for the three and nine-month periodssix months ended SeptemberJune 30, 2017.2020, was $9,269 and $51,052, respectively, and included debt discount amortization of $0 and $42,001, respectively. The interest was charged to interest expense in the Condensed Consolidated Statements of OperationsOperations.

See “Note 7 – Notes Payable and included in accrued interest under long-term liabilities in the Condensed Consolidated Balance Sheets.

On September 5, 2017, the Company executed Senior Secured Promissory Notes (the “Notes”) in favorLines of several investors, including certain executive officers and directorsCredit” for a discussion of the Company, in the aggregate principal amount of $1,650,000 (“Principal Amount”), which includes an aggregate original issue discount of $150,000. As of September 30, 2017, the Company had Notes of $1,214,144 and accrued interest of $4,144 due to certain executive officers and directors of the Company. Interest expense on the Notes due to certain executive officers and directors for the three and nine-month periods ended September 30, 2017 was $11,678, which included $7,534 of original issue discount amortization. On October 23, 2017, the Company completed a public offering and used $1,661,075 of the net proceeds of the offering for the repayment of the Notes in the aggregate principal amount of $1,650,000, plus accrued interest, which resulted in the termination of the Notes. For additional information, see Note 7 - “Notes Payable” and Note 15 “Subsequent Events.”NextGen Note.


NOTE 1416 – COMMITMENTS AND CONTINGENCIES

Lease Commitments

We determine whether an arrangement is a lease at inception and whether such leases are operating or financing leases. For each lease agreement, the Company determines its lease term as the non-cancellable period of the lease and includes options to extend or terminate the lease when it is reasonably certain that it will exercise that option. We use these options in determining our right-of-use assets and lease liabilities. Our lease agreements do not contain any material residual value guarantees or material restrictive covenants. As our leases do not provide an implicit rate, we use our incremental borrowing rate based on the information available at commencement date in determine the present value of the lease payments.


Operating lease expense is recognized on a straight-line basis over the lease term. Total operating lease expenses for the three and six-months ended June 30, 2021 were $626,944 and $1,179,645, respectively. Total operating lease expenses for the three and six-months ended June 30, 2020 were $336,874 and $863,919, respectively. The current portion of the Company’s operating lease liabilities as of June 30, 2021 is $1,750,126 and is included in accounts payable and accrued liabilities. The long-term portion of the Company’s operating lease liabilities as of June 30, 2021 is $3,519,475 and is included in other liabilities.

The weighted-average remaining lease term and discount rate for the Company’s operating leases are as follows:

June 30,
2021
Weighted-average remaining lease term3.1 years
Weighted-average discount rate6.0%

Supplemental cash flow information related to operating leases for the three-months ended June 30, 2021 was as follows:

  June 30,
2021
 
Cash payments for operating leases $978,605 

The following table summarizes the future minimum payments for operating leases at June 30, 2021 due in each year ending December 31,

2021 $1,012,344 
2022  1,971,141 
2023  1,224,208 
2024  835,309 
2025  553,334 
Thereafter  285,500 
Total lease payments  5,881,836 
Less imputed interest  (612,235)
Present value of lease liabilities $5,269,601 

Legal Matters

From time to time, the Company is subject toinvolved in various claims and legal proceedings and claims whichactions that arise in the ordinary course of its business. Although occasional adverse decisions (or settlements) may occur,the results of litigation and claims cannot be predicted with certainty, as of June 30, 2021 and December 31, 2020, the Company believesdoes not believe that the final dispositionultimate resolution of such mattersany legal actions, either individually or in the aggregate, will nothave a material adverse effect on its financial position, results of operations, liquidity, and capital resources.

Future litigation may be necessary to defend the Company by determining the scope, enforceability and validity of third-party proprietary rights or to establish its own proprietary rights. The results of any current or future litigation cannot be predicted with certainty, and regardless of the outcome, litigation can have an adverse impact on the Company because of defense and settlement costs, diversion of management resources, and other factors.

NOTE 17 – CONCENTRATIONS

The Company is dependent on third-party providers of wholesale vehicle auctions. The Company is dependent on their ability to provide services on a timely basis and at favorable pricing terms. The loss of these principal providers or a significant reduction in service availability could have a material adverse effect on the Company’sCompany. The Company believes that its relationships with these providers are satisfactory.

NOTE 18 - SEGMENT REPORTING

Business segments are defined as components of an enterprise about which discrete financial position, resultsinformation is available that is evaluated regularly by the chief operating decision maker in deciding how to allocate resources and in assessing operating performance. Our operations are organized by management into operating segments by line of operations or cash flows.business. We have determined that we have 3 reportable segments as defined in generally accepted accounting principles for segment reporting: (1) powersports, (2) automotive and (3) vehicle logistics and transportation. Our powersports and automotive segments consist of the distribution of pre-owned vehicles. The powersports segment consists of the distribution principally of motorcycles and other powersports vehicles, while the automotive segment distributes cars and trucks. Our vehicle logistics and transportation service segment provides nationwide automotive transportation services between dealerships and auctions. Our vehicle logistics and transportation service reportable segment has been determined to represent one operating segment and reporting unit.


The following table summarizes revenue, operating income (loss), depreciation and amortization and interest expense which are the measure by which management allocates resources to its segments to each of our reportable segments.

  Powersports  Automotive  Vehicle Logistics
and Transportation
  Eliminations(1)  Total 
Three Months Ended June 30, 2021               
Total assets $99,476,249  $41,996,779  $14,173,060  $(27,573,300) $128,072,788 
Revenue $27,978,693  $127,286,568  $14,517,592  $(1,437,230) $168,345,623 
Operating income (loss) $(2,905,012) $2,757,082  $914,196  $  $766,266 
Depreciation and amortization $598,374  $26,725  $6,729  $  $631,828 
Interest expense $(1,330,967) $(587,751) $(1,807) $  $(1,920,525)
Change in derivative liability $(2,235,670) $  $  $  $(2,235,670)
                     
Three Months Ended June 30, 2020                    
Total assets $44,036,796  $64,873,563  $10,295,397  $(26,704,369) $92,501,387 
Revenue $8,382,952  $68,294,841  $8,251,605  $(588,105) $84,341,293 
Operating income (loss) $(4,393,325) $6,058,005  $724,712  $  $2,389,392 
Depreciation and amortization $481,675  $24,796  $1,851  $  $508,322 
Interest expense $(998,106) $(484,302) $  $  $(1,482,408)
Change in derivative liability $137,488  $  $  $  $137,488 
                     
Six Months Ended June 30, 2021                    
Total assets $99,476,249  $41,996,779  $14,173,060  $(27,573,300) $128,072,788 
Revenue $38,833,577  $211,357,422  $24,547,943  $(2,129,310) $272,609,632 
Operating income (loss) $(8,081,523) $4,399,400  $1,626,275     $(2,055,848)
Depreciation and amortization $1,170,888  $53,449  $6,729     $1,231,066 
Interest expense $(2,577,289) $(948,278) $(3,778)    $(3,529,345)
Change in derivative liability $(2,256,322)          $(2,256,322)
                     
Six Months Ended June 30, 2020                    
Total assets $44,036,796  $64,873,563  $10,295,397  $(26,704,369) $92,501,387 
Revenue $31,812,355  $181,927,108  $17,241,786  $(2,490,695) $228,490,554 
Operating income (loss) $(11,817,241) $(7,068,095) $1,381,795     $(17,503,541)
Depreciation and amortization $944,211  $83,403  $3,703     $1,031,317 
Interest expense $(2,574,895) $(1,123,975) $(296)    $(3,699,166)
Change in derivative liability $20,673           $20,673 
Gain on early extinguishment of debt $188,164           $188,164 

 

(1)Intercompany investment balances related to the acquisitions of Wholesale and Wholesale Express, LLC (“Wholesale Express”) and receivables and other balances related intercompany freight services of Wholesale Express are eliminated in the Condensed Consolidated Balance Sheets. Revenue and costs for these intercompany freight services have been eliminated in the Condensed Consolidated Statements of Operations.


NOTE 19 – PROPOSED ACQUISITION

RideNow Definitive Agreement

On March 12, 2021, the Company announced a definitive agreement to combine with the RideNow dealership group, the nation’s largest powersports retailer, to create the only omnichannel customer experience in powersports and the largest publicly traded powersports dealership platform (the “RideNow Transaction”). Under the terms of the definitive agreement, the Company will combine with up to 46 entities operating under the RideNow brand for a total consideration of up to $575.4 million, consisting of $400.4 million of cash and approximately 5.8 million shares of our Class B Common Stock. The Company will finance the cash consideration through a combination of up to $280.0 million of debt and the remainder through the issuance of new equity. The Company has entered into a commitment letter with Oaktree Capital Management, L.P. (“Oaktree”) to provide for the debt financing, subject to certain conditions (the “Oaktree Financing”). The number of shares to be issued to RideNow is subject to increase as described in the definitive agreement. The RideNow Transaction is subject to successful completion of the debt and equity financing, manufacturer approval, other federal and state regulatory approvals, and other customary closing conditions as described in the definitive agreement. The Company expects to close the RideNow Transaction during the third quarter of 2021.

Warrant

In connection with the Commitment Letter, in lieu of a commitment fee, the Company has agreed to issue to Oaktree a warrant to purchase a number of shares of Class B Common Stock at an exercise price per share to be determined either at Closing or at termination of the Commitment Letter (the “Warrant”). If issued at Closing, the Warrant will be for that number of shares equal to $40,000,000 divided by the lowest price per share at which equity is issued in connection with financing the RideNow Transaction, whose price shall also be the exercise price. If issued in connection with a termination of the Commitment Letter, the Warrant will be issued to purchase that number of shares equal to five (5%) of the Company’s fully diluted market capitalization at the close of business on the day after a termination of the Commitment Letter is publicly announced divided by the weighted average price of the Company’s Class B Common Stock for the five days immediately preceding such date, which price shall also be the exercise price. The Warrant is immediately exercisable upon the Closing or five days after the termination of the Commitment Letter and expires eighteen (18) months after the Closing or termination of the Commitment Letter.

The Company has accounted for the Warrant agreement as a liability with the initial offset as a deferred financing charge as the Warrant was issued in lieu of a commitment fee connected to the proposed financing of the RideNow Transaction. If the Transaction and related financing is closed, the deferred financing charge will be reclassified as a debt discount to the Credit Facility. The initial warrant liability and deferred financing charge recognized was $10,950,000 The agreement to issue the Warrant is an equity linked contract considered not indexed to its own stock and does not meet the equity classification guidance. The warrant liability is subject to remeasurement at each balance sheet date and any change in fair value is recognized as a component of change in derivative liability in the Condensed Consolidated Statement of Operations. For the three months ended June 30, 2021, the fair value of the warrant liability was increased $2,224,216 to $13,174,216. The Company will continue to adjust the liability for changes in fair value of the Warrant until the earlier of the exercise or expiration of the Warrant or until it meets equity classification. The fair value of the Warrant was estimated using a Monte Carlo simulation based on a combination of level 1 and level 3 inputs. There was no gain or loss recorded related to the Warrant liability during the three-months ended March 31, 2021 as there was no significant change in the fair value between March 12, 2021 to March 31, 2021.  The recognition of the warrant liability and deferred financing charge are non-cash items.


NOTE 1520 – SUBSEQUENT EVENTS

Sale of loan finance portfolio

On October 23, 2017,July 2, 2021, the Company’s wholly-owned consumer finance subsidiary sold to a third-party its right, title and interest in a portfolio of consumer loans for $6,814,390, which represented 98% of the unpaid balances of all loans so sold.  Pursuant to the sale, all servicing rights were to be transferred to the buyer. 

Amendments to the Oaktree Warrant

On July 15, 2021, the Company completed an underwritten public offeringand Oaktree amended the Oaktree Warrant to clarify that the share price at which the Company sold shares in the April 2021 Public Offering may be used in determining the initial price per share at which the Warrant may be exercised.

Amendments to the RideNow Agreement

On July 20, 2021 the Company entered into a Second Amendment to RideNow Agreement that extended the outside date for completing the Transaction to September 12, 2021. Such right of 2,910,000termination was previously July 30, 2021.  The Amendment also modified the allocation of equity compensation to Sellers employees post-closing.

Special Meeting of Shareholders

On July 30, 2021, the Company held its Special Meeting of Stockholders (“Special Meeting”) at which the Company’s stockholders approved the following matters: (i) the issuance of shares of RumbleOn Class B common stock at a public offering price of $5.50 per share for net proceeds to the Company of approximately $14,500,000 after deducting the underwriting discount and offering fees and expenses payable by the Company (the “Offering”). The Company also granted the underwriters a 30-day option, which expires on November 19, 2017, to purchase up to an additional 436,500 shares of Class B common stock to cover over-allotments.

The Company used $1,661,075 of the net proceeds of the Offering for the repayment of the Senior Secured Promissory NotesCommon Stock in the aggregate principal amount of $1,650,000, plus accrued interest, which resulted in the termination of the Senior Secured Promissory Notes.  The Company intends to use the remaining net proceeds of the Offering for working capital and general corporate purposes, which may include purchases of additional inventory held for sale, increased spending on marketing and advertising and capital expenditures necessary to grow the business.
In connection with the Offering, on October 23, 2017,business combination of the Company issuedand RideNow; (ii) the amendment of RumbleOn’s Articles of Incorporation to increase the representativesnumber of the underwriters warrants to purchase 218,250 shares of authorized Class B common stock, which is equalCommon Stock from 4,950,000 to 7.5%100,000,000 shares; (iii) the amendment of RumbleOn’s 2017 Equity Incentive Plan to increase the aggregate number of shares of Class B common stock sold inCommon Stock issuable thereunder from 700,000 to 2,700,000 shares and to extend the Offering (the “Representatives’ Warrants”). The Representatives’ Warrants are exercisable at a per share priceIncentive Plan for an additional ten years, and (iv) the approval of $6.325, which is equal to 115%an adjournment of the Offering price per shareSpecial Meeting, if necessary, to solicit additional proxies in favor of the shares sold inforegoing proposal. At the Offering. The Representatives’ Warrants are exercisable at any time and from timeSpecial Meeting, the stockholders voted to time, in whole or in part, during the four-year period commencing one year from the effective dateapprove each of the registration statement relatedproposals.

Amendment to Articles of Incorporation

On March 9, 2021, the Board of Directors approved, subject to stockholder approval, an amendment to the Offering.

Also, in connection withCompany’s Articles of Incorporation to increase the Offering, on October 19, 2017, theauthorized number of shares of Class B Common Stock uplisted fromto 100,000,000 (the “Authorized Stock Amendment”). At the OTCQB and began trading on The NASDAQ Capital Market underSpecial Meeting, the symbol “RMBL.”
Company’s stockholders approved the Authorized Stock Amendment. On November 2, 2017,August 3, 2021, the Company through its wholly-owned subsidiary RMBL Missouri, LLC (the “Borrower”), entered intofiled a floor plan lineCertificate of credit (the "Credit Line")Amendment with NextGear Capital, Inc. (the “Lender”) in the amountNevada Secretary of $2,000,000, or such lesser sum which may be advancedState to or on behalfeffect the Authorized Stock Amendment. A copy of the Borrower from time to time, pursuant to that certain Demand Promissory NoteCertificate of Amendment is attached as Exhibit 3.1 and Loan and Security Agreement. Any advance underincorporated herein by reference.

Receipt of Insurance Proceeds

In connection with the Credit Line bears interest on a per annum basis from the date of the request of such advance (or date of the financed receivable, as applicable), based upon a 360-day year, and such interest shall be compounded daily until such outstanding advances are paid in full at a rate of interest set forth in schedules published by the Lender. As of November 2, 2017, the effective rate of interest is 6.5%. Advances and interest under the Credit Line are due and payable upon demand, but, in general, in no event later than 150 days from the date of request for the advance (or the date of purchase in the case of a universal funding agreement), or of the receivable, as applicable. Upon any event of default (including, without limitation, the Borrower’s obligation to pay upon demand any outstanding liabilities of the Credit Line), Lender may, at its option and without notice to the Borrower, exercise its right to demand immediate payment of all liabilities and other indebtedness and amounts owed to Lender and its affiliates by the Borrower and its affiliates. The Credit Line is secured by a grant of a security interest in the vehicle inventory and other assets of the Borrower and payment is guaranteedloss sustained by the Company pursuant to a guaranty in favor of the LenderNashville Tornado, as described in Note 11 – Loss Contingencies and its affiliates.Insurance Recoveries, the insurer advanced the Company $3,134,732 in July 2021.


Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations.

This Quarterly

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is provided as a supplement to, and should be read in conjunction with, our audited consolidated financial statements, the accompanying notes and the MD&A included in our most recent Annual Report on Form 10-Q contains forward-looking statements. Any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. The words “believes,” “anticipates,” “plans,” “expects,” “intends” and similar expressions identify some of the forward-looking statements. Forward-looking statements are not guarantees of performance or future results and involve risks, uncertainties and assumptions. The factors discussed elsewhere in this Form 10-Q and in subsequent Quarterly Reports on Form 10-Q, Annual Reportsfiled on Form 10-K, as well as our Condensed Consolidatedfinancial statements and Current Reports onthe accompanying notes included in Item 1 of this Form 8-K could also cause actual results to differ materially from those indicated by10-Q.

Overview and Outlook

We are a technology driven, motor vehicle company and e-commerce platform provider disrupting the Company’s forward-looking statements. The Company undertakes no obligation to publicly update or revise any forward-looking statements, except as required by law.vehicle supply chain using innovative technology that aggregates, processes and distributes inventory in a faster and more cost-efficient manner for consumers and dealers.

OVERVIEW

We operate a capital light disruptive e-commercean infrastructure-light platform facilitatingthat facilitates the ability of bothall participants in the supply chain, including RumbleOn, other dealers and consumers and dealers to Buy-Sell-Trade-FinanceBuy-Sell-Trade-Finance-Transport pre-owned motorcycle and other power sport and recreation vehicles (“power/recreation vehicles”) in one online location.vehicles. Our goal is to transform the way motorcycles and other power/recreationVIN-specific pre-owned vehicles are bought and sold by providing users with the most comprehensive, efficient, timely and transparent transaction experience. Our initial focusexperiences.

In March 2021, we announced a definitive agreement to combine our e-commerce platform with the RideNow powersports group, the nation’s largest powersports retailer, to become the first omnichannel platform in powersports. This omnichannel platform will offer the consumer the fastest, easiest, and most transparent transaction online or in store while providing customers the most comprehensive offering in the powersports industry and will include:

Buy, Sell or Trade without Leaving Your Home
Virtual Inventory Listings Online and In Store
Physical Retail and Service Locations
Proprietary Supply Aggregation
Apparel, Parts, Service and Accessories
Vehicle Transportation and Logistics
Online Cash Offers
Proprietary Secondary Online Financing

The combination of RumbleOn and RideNow, which we expect to close in the third quarter of 2021, is well positioned to capitalize on the trending changes in consumer behavior that have been accelerated by the events of the last 18 months. These changes include:

Shift in Demographics (1)

New demographic groups are coming to powersports - increasing diversity, from gender to ethnicity to age
Number of female motorcycle owners nearly doubled from 2000 to 2020 and the average age of female riders declined 10 years
Powersports give Millennials and Gen Z the “experience culture” they crave
Largest powersports manufacturer stated 70% of retail sales were to new customers
These generations prefer entry point provided by pre-owned
Growth in first-time riders drives lifetime enthusiast

Transition to Outdoor Lifestyle (1)

Outdoor sports equipment surged
Escaping the indoors
Social yet socially distant
Interactive exercise

Digital Adoption Accelerated (1)

E-commerce grew from 15% in 2019 to over 44% in 2020

Today 2/3 of new car shoppers are comfortable completing the entire process online

We believe today’s consumer is experienced focused; RumbleOn’s acquisition platform for pre-owned vehicles enables the combined business to capture incremental market for 601cc and larger on-road motorcycles. We will lookshare as new riders continue to extend to additional power/recreation vehicle types and products asenter the platform matures, including ATVs, personal watercraft, snowmobiles, side-by-sides, boats, and both towable and motor coach RVs.category.

 
Serving both consumers

(1)Source: NPD, National Marine Manufacturers Association, U.S. Department of Commerce, Cox Automotive, Boston Consulting Group, McKinsey & Company.


For additional information relating to the RideNow Transaction see “Note 19 - Proposed Transaction” in the accompanying Notes to the Condensed Consolidated Financial Statements included in this Quarterly Report on Form 10-Q.

The Covid-19 pandemic effect on commercial activity and the significant damage sustained to our wholesale automotive business from the Nashville Tornado in early March 2020 had a significant impact on the growth in revenue for our powersports, automotive and transportation businesses for the year ended December 31, 2020, and through the first quarter of 2021. We experienced a significant decrease in demand in early March through mid-April of 2020 and a sequential month-over-month growth in revenue through July 2020. However, during the six-month period ended December 31, 2020, our average days to sale increased, average selling prices increased and gross profit per vehicle rose as dealers saw high industry-wide market prices and margins. These trends, exacerbated by significantly lower new vehicle production due to plant slowdowns, computer chip shortages and logistic/transportation impacts continued through June 30, 2021 and we expect it to continue through the third quarter of 2021 (collectively, the reduction in inventory, increase in average selling prices, increase in gross margin per vehicle, supply chain shortages, and related items, hereinafter referred to as “Demand/Supply Imbalances”) . The effect of these higher market prices and our level of available liquidity required that we adjust purchasing levels to align with market conditions, resulting in lower levels of inventory, and therefore resulting sales through our online platform,equity offering in April 2021. As the impact of Covid-19 and the supply chain shortages abate over time, we make cash offers foranticipate that inventory purchasing levels and revenue will return to or exceed levels experienced pre-pandemic as we increase penetration in existing markets and add new dealers. Additionally, we expect the purchaseindustry-wide gross margin per vehicle to return to more historical levels. We must note, however, that we can provide no assurance as to how quickly the adverse impacts of their vehiclesCovid-19 and intendthe Demand/Supply Imbalances impacts on trends in the markets will abate or if spikes in Covid-19 infections will further negatively impact the economy generally or our business.

Reportable Segments and Key Operations Metrics

Reportable segments are defined as components of an enterprise about which discrete financial information is available that is evaluated regularly by the chief operating decision maker in deciding how to provide them the flexibility to trade, list, or auction their vehicle through our websiteallocate resources and mobile applications. In addition, we offer a large inventory of used vehicles for sale along with third-party financing and associated products.in assessing operating performance. Our operations are designed to be scalableorganized by working through an infrastructuremanagement into operating segments by line of business. We have determined that we have three reportable segments as defined under GAAP for segment reporting: (1) powersports, (2) automotive, and capital light model that is achievable by virtue(3) vehicle logistics and transportation. The powersports segment consists of a synergistic relationship with dealer partners. We utilize dealer partners in the acquisitiondistribution of motorcycles as well as to provide inspection, reconditioning and distribution services. Correspondingly, we earn fees and transaction income, and dealer partners will earn incremental revenue and enhance profitability through increased sales, leads, and fees from inspection, reconditioning and distribution programs.

Our business model is driven by a technology platform we acquired in February 2017, through our acquisition of substantially all of the assets of NextGen. The acquired system provides integrated vehicle appraisal, inventory management, customer relationship and lead management, equity mining, and other key services necessarypowersports vehicles such as ATVs and UTVs, while the automotive segment distributes cars and trucks. The Company has the requisite licenses to drive the online marketplace. Over the past 16 years, the developers of the software have designedsell both powersports and built, for large multi-national clients, a number of dealer and, what we believe to be, high quality applications solutions.
Our business combines a comprehensive online buying and selling experience with a vertically-integrated supply chain that allows us to buy and sellautomotive vehicles to consumers and dealer partners transparently and efficiently at a value-oriented price. Using our website or mobile application, consumers and dealers can complete most phases of a used vehicle transaction. Our online buying and selling experience allows consumers to:
● 
Sell us a vehicle.We address the lack of liquidity available in the market for a cash sale of a vehicle by dealers and consumers through our Sell Us Your Vehicle Program. Dealers and consumers can sell us a vehicle independent of a purchase. Using our free online or mobile appraisal tool, consumers and dealers can complete a short appraisal form and receive a haggle-free, guaranteed 3-day firm cash offer for their vehicle within minutes and, if accepted, receive payment in a few days or less. Our cash offer to buy is based on the use of extensive used retail and wholesale channels, however the mix of such sales may vary substantially quarter to quarter. Our vehicle market data. When a consumer accepts our offer, we ship their vehicles to our closest dealer partner where the vehicle is inspected, reconditionedlogistics and stored pending sale. We believe buying used vehicles directly from consumers will be the primary drivertransportation service segment provides nationwide automotive transportation services primarily between dealerships and auctions. For additional discussion of our source of supply for sale and a key to our ability to offer competitive pricing to buyers. By being one of the few sources for consumers to receive cash for their vehicle, we have a significant opportunity to buy product at a lower cost since dealer and auction markup is eliminated from these consumer purchases. In addition, we believe our willingness to appraise and purchase a customer’s vehicle, whether or not the customer is buying a vehicle from us, provides a competitive sourcing advantage for vehicles.
● 
List a vehicle.The current market for listing motorcycles and other power sport vehicles is inefficient and ineffective in that a majority of the transactions are conducted through peer-to-peer transactions, which do not facilitate making cash offers, accepting trades or providing financingreportable segments, see “Note 18-Segment Reporting” to the buyer. Our listing options and comprehensive transaction support addresses the shortcomings that currently exist in the market for listing a vehicle for sale while allowing dealers and consumers an opportunity to utilize a simple, efficient and effective process. Consumers who do no not accept our cash offer can pay a fee to list their vehicle on RumbleOn.com and other available listing sites. During the listing period, our cash offer is extended, and we manage all sales leads, handle all the documentation necessary to complete a sale and accept a buyer trade and provide a range of third-party finance options and vehicle service contracts to the buyer, if necessary. Upon the sale of a listed vehicle, we earn a fee separate and apart from the listing fee. Dealer partners do not pay a fee to list their vehicles.

● 
Purchase a used vehicle.Our 100% online approach to retail and wholesale distribution addresses the many issues currently facing the retail and wholesale distribution marketplace for power/recreation vehicles, a marketplace we believe is primed for a disruptive change. We believe the issues facing the marketplace include: (i) heavy use of inefficient listing sites, (ii) a highly fragmented dealer network; (iii) a limited selection of used vehicles for sale; (iv) negative consumer perception of the current buying experience; and (v) a massive consumer shift to online retail. We offer dealers and consumers a large selection of vehicles at a value-oriented price that can be purchased in a seamless transaction in minutes. In addition to a transparent buying experience, our no haggle pricing, coupled with an inspected, reconditioned and certified vehicle, backed by a fender-to-fender warranty and a 3-day money back guarantee, addresses consumer dissatisfaction with the current buying processes in the marketplace. As of October 31, 2017, including vehicles of our dealer partners, we have approximately 550 vehicles listed for sale on our website, where consumers can select and purchase a vehicle, including arranging financing, directly from their desktop or mobile device. Selling used vehicles to dealers and consumers is the key driver of our business.
● 
Finance a purchase.Customers can pay for their vehicle using cash or we will provide a range of finance options from unrelated third parties such as banks or credit unions. Customers fill out a short online application form, and, if approved, apply the financing to their purchase in our online checkout process.
● 
Protect a purchase.Customers have the option to protect their vehicle with unrelated third-party branded EPPs and vehicle appearance protection products as part of our online checkout process. EPPs include extended service plans which are designed to cover unexpected expenses associated with mechanical breakdowns and guaranteed asset protection, which is intended to cover the unpaid balance on a vehicle loan in the event of a total loss of the vehicle or unrecovered theft. Vehicle appearance protection includes products aimed at maintaining vehicle appearance.
To enable a seamless dealer and consumer experience, we are building a vertically-integrated used vehicle supply chain, supported by proprietary software systems and data which include the following attributes:
● 
Vehicle sourcing and acquisition.We acquire a significant percentage of our used vehicle inventory directly from consumers and dealers through our Sell Us Your Vehicle Program. We also, to a lesser extent, acquire vehicles from auctions and directly from used vehicle suppliers, including franchise and independent dealers and finance and leasing companies. Using used retail and wholesale vehicle market data obtained from a variety of internal and external sources, we evaluate a significant number of vehicles daily to determine their fit with consumer demand, internal profitability targets and our existing inventory mix. The supply of used vehicles is influenced by a variety of factors, including: the total number of vehicles in operation; the rate of new vehicle sales, which in turn generate used vehicle trade-ins; and the number of used vehicles sold or remarketed through retail channels, wholesale transactions and at auctions. Based on the large number of vehicles remarketed each year, consumer acceptance of our online vehicle appraisal process, our experience and success in acquiring vehicles from auctions and other sources and the large size of the United States market relative to our needs, we believe that sources of used vehicles will continue to be sufficient to meet our current and future needs.
● 
Inspection, reconditioning and logistics. After acquiring a vehicle, we transport it to one of our dealer partners who is paid to perform an inspection and to recondition the vehicle to meet “RumbleOn Certified” standards. High quality photographs are then taken, the vehicle is listed for sale on Rumbleon.com and the dealer partner stores the vehicle pending delivery to the buyer. This process is supported by a custom used vehicle inventory management system, which tracks vehicles through each stage of the inspection, reconditioning and logistic process. The ability to leverage and provide a high margin source of incremental revenue to the existing network of dealer partners in return for providing inspection, reconditioning, logistics and distribution support reduces our need for any significant investment in retail or reconditioning facilities.
Our Strategy
Our strategy is to provide a complete online, direct, pre-owned motorcycle and power/recreation vehicle marketplace solution for both consumers and dealers, while providing dealers access to additional software solutions and services allowing them to earn incremental revenue and enhance profitability through increased sales leads, and fees earned from inspection, reconditioning and distribution programs. The recognition of the need for our solutions is the result of our management team gaining a clear understanding of the key drivers of complete supply chain solutions necessary to create a different and disruptive way to both acquire and distribute cars and trucks online from their deep experience in the automotive sector with disruptive businesses such as: AutoNation, Auto America, and Vroom. We believe that there is a significant opportunity to disrupt the pre-owned marketplace in recreational vehicles as it suffers from many of the same negative consumer sentiments and dealer practices that existed in the automotive sector prior to the advent of and the significant influx of new entrants with improved business models. In addition, the power/recreation vehicle segment lacks the significant competition that exists in the automotive sector due to its fragmented dealer network, relative size and the niche nature of its products. Management believes consumers prefer to purchase and sell through a well-designed online/mobile solution, with a broad selection of vehicles at highly competitive prices. We believe that our applications will provide appraisal, cash-offer, vehicle listing, financing options, and logistics/delivery solutions designed to provide an exceptional consumer experience. We intend to replicate and improve upon the positive attributes of the various “sell us your car” and other related programs that have proven successful in automotive retail for entities such as AutoNation, CarMax, Carvana, Vroom and others.

Our dealer strategy is focused on creating a synergistic relationship wherein dealers will have the ability to leverage the RumbleOn marketplace and dealer services offerings to drive increased revenue through the purchase or sale of vehicles via the online platform and the ability to earn fees from inspection, reconditioning and distribution programs. Dealer partners will have the ability to show the complete RumbleOn vehicle inventory on their website and will have access to preferred pricing on the acquisition of vehicles. Management believes that partners utilizing the platform will significantly enhance their existing online retail strategies. We have agreed to add dealers to our network and are in discussions with other dealers regarding joining the network. We believe that our operations, designed to be both capital and infrastructure light, will leverage the dealer network to provide inspection, reconditioning and distribution, thus minimizing the number of warehouse locations, reconditioning centers and logistics facilities we operate. We plan to primarily operate a centralized headquarter, call center, and limited number of strategically located warehouses as needed.
Our initial focus on pre-owned Harley-Davidson motorcycles provides a targeted, identifiable segment to establish the functionality of the platform and the RumbleOn brand. Harley-Davidson is a highly regarded and dominant brand (representing approximately 50% market share of new 601cc+ on-road motorcycles according to both Harley-Davidson public filings and the Motorcycle Industry Council) in the motorcycle market, with a base of over three million pre-owned motorcycles registered for use in the United States. According to Harley-Davidson, as disclosed in their 2017 investor meeting presentation, and management estimates, each year approximately 400,000 pre-owned Harley-Davidsons are sold, with Harley-Davidson dealers selling approximately 125,000 units, 250,000 units sold in private consumer and independent dealer transactions, and 25,000 sold via other means. Further, as Harley-Davidson discussed in its 2017 investor meeting presentation, their objective is to build two million new Harley-Davidson riders in the United States in the next 10 years, principally, we believe, via brand marketing and product development, estimated at $70 million in 2016, dealer hosted experiences and the Harley-Davidson Riding Academy. We believe such efforts will benefit us as, per Harley-Davidson’s 2017 investor meeting presentation, there are 2.4 million owners of non-Harley-Davidson motorcycles, and 15.0 million people who don’t currently own a motorcycle, who have an interest in Harley-Davidson and are planning to purchase a motorcycle within three years. Further, Harley-Davidson’s estimates that there are 7.8. million motorcycle license holders who do not currently own a motorcycle and that the sale of used Harley-Davidson motorcycles to young adults (ages 18-34) was three times the sale of new Harley-Davidson motorcycles to the same age group. These statistics support our contention that there is expected to be a growing market for used Harley-Davison transactions and a more informed buyer.
We believe that we may potentially enjoy a halo effect from Harley-Davidson’s advertising as not all young new buyers will purchase new motorcycles. Our extension into the “metric” brands (Honda, Yamaha, Kawasaki, Suzuki, etc.) essentially doubles the available market and is a natural extension as these vehicles are often sold or traded for Harley-Davidson vehicles. The metric market and dealer profile closely mirror that of the Harley-Davidson market although it is more highly fragmented. In addition, many of the metric dealers also retail ATVs, UTVs, snowmobiles and personal watercraft providing the next organic product extension leveraging existing dealer relationships.
Our Growth Strategy
We intend to transform the way recreational vehicles are bought and sold and thereby significantly grow our business and gain market share by targeting the large number of private consumer peer to peer transactions driven by listing only sites such as Craigslist. Management estimates the market for annual used motorcycle sales today at approximately 800,000 units sold, or approximately $7.5 billion of sales. Management believes approximately 50% or more of these transactions are completed on a peer to peer basis. We believe these transactions are highly inefficient and consumers view the process as cumbersome. Our online consumer direct sourcing strategy, wherein we make a cash offer to a consumer or dealer utilizing our website or mobile application allows us to deliver value pricing on our vehicles for sale. We believe our large-scale inventory of vehicles for sale, coupled with our online platform, transparent selling process, certified and reconditioned vehicles and ability to offer financing and ancillary products provides a unique customer experience as compared to current alternatives when purchasing a vehicle. We believe we can aggressively drive RumbleOn brand recognition and awareness at a relatively low expense by utilizing digital, social media and guerrilla marketing techniques, as there are few national competitors and consumers are very brand focused and loyal. For example, approximately 15 key motorcycle events, such as Daytona Bike Week and the Sturgis Bike Rally attract millions of attendees annually, many of whom are both motorcycle enthusiasts and Harley-Davidson consumers. We intend to have a significant presence at these events, with onsite advertising and sales facilities to build brand awareness. In addition, we anticipate engaging with or sponsoring motorcycle groups, providing us a targeted audience to which to market RumbleOn and showcase the ease with which they can buy, sell, or trade motorcycles. Once motorcycle enthusiasts have sampled our website, we believe the unique experience will be compelling and drive organic growth. Over time, management believes we will build a proprietary database of customers and their interests, which will facilitate customer retention and cross sell activities.

Our Market
We operate in a market with significant scale and breadth of products. The Motorcycle Industry Council estimates that in 2014, 9.2 million people owned 10.1 million motorcycles in the United States. 87% of these were on-highway models, our initial targeted segment. According to the Powersports Business 2016 Market Data Book, or the 2016 Market Datebookused motorcycle registrations were 1.1 million units in 2015 with new unit sales of approximately 573,000 or approximately $7 billion in new vehicle sales. The owner demographic is favorable to the market outlook as millennials and baby boomers are maturing into the median ranges. The owner group is characterized by brand loyal riding enthusiasts. According to the Motorcycle Industry Council, in 2014 the median owner age was 47 years with a median income of $62,200 which is approximately 10% above the United States’ average. The dealer market is fragmented with an estimated 4,600 retail outlets authorized to sell new motorcycles, scooter, and all-terrain vehicles.
The ATV, UTV/side-by-side, snowmobile and personal watercraft vehicle, or PWC, markets, are a logical next extension for our platform, as there is significant overlap in the motorcycle dealer base with dealers of these products. According to data from Power Product Marketing and the 2016 Market Data Book, there were approximately 630,000 sales of ATV/UTV/Side-by-sides in 2015. There are approximately 1.2 million snowmobiles registered in the United States (another 600,000 in Canada) and in 2016, approximately 95,000 snowmobiles were sold in the United States and Canada. Lastly, according the National Marine Manufacturers Association and the Personal Watercraft Industry Association, in 2015 there were more than 54,000 new PWCs sold in the United States and there are currently approximately 1.2 million PWCs registered in the United States.
As we look to further extend the platform, the two largest adjacent segments are represented by the recreational boating and recreational vehicle (motor vehicle or trailer equipped with living space and amenities found in a home) industries. According to the National Marine Manufacturers Association, there were approximately 15.7 million recreational boats in the United States in 2014, and there were approximately 940,000 sales of pre-owned boats in 2014. Correspondingly, the Recreational Vehicle Industry Association estimates that currently more than 8.9 million households own an RV and in 2017 there will be over 470,000 shipments of RVs from manufacturers to dealers.
Competition
We face competition in all our business segments. The United States used recreational vehicle marketplace is highly fragmented, and we face competition from franchised dealers, who sell both new and used vehicles; independent dealers; online and mobile sales platforms; and private parties. We believe that the principal competitive factors in our industry are delivering an outstanding consumer experience, competitive sourcing of vehicles, breadth and depth of product selection, and value pricing. Our competitors vary in size and breadth of their product offerings. We believe that our principal competitive advantages in used vehicle retailing will include our ability to provide a high degree of customer satisfaction with the buying experience by virtue of our low, no-haggle prices and our online platform including our website and mobile application and our ability to make a cash offer to purchase a vehicle or offer listing alternatives coupled with our customer-friendly sales process and our breadth of selection of the most popular makes and models available on our website. In addition, we believe our willingness to appraise and purchase a customer’s vehicle, whether or not the customer is buying a vehicle from us, provides a competitive sourcing advantage for retail vehicles allowing us to offer value-oriented pricing.  We believe the principal competitive factors for our ancillary products and services include an ability to offer a full suite of products at competitive prices delivered in an efficient manner to the customer. We will compete with a variety of entities in offering these products including banks, finance companies, insurance and warranty providers and extended vehicle service contract providers. We believe our competitive strengthsCondensed Consolidated Financial Statements included in this category will include our ability to deliver products in an efficient manner to customers utilizing our technology and our ability to partner with key participants in each category to offer a full suite of products at competitive prices. Lastly, additional competitors may enter the businesses in which we will operate.Quarterly Report on Form 10-Q.

Seasonality
Historically, the industry has been seasonal with traffic and sales strongest in the spring and summer quarters which tracks closely with the timing of regional riding seasons.  Sales and traffic are typically slowest in the fall quarter but increase in February and March, coinciding with tax refund season.
Key Operation Metrics
As our business expands we will

We regularly review a number of key operating metrics, to evaluate our business,segments, measure our progress, and make strategicoperating decisions. Our key operating metrics reflect what we believe will be the keyprimary drivers of our growth,business, including increasing brand awareness, maximizing the opportunity to source the purchase of low cost used vehicles from consumers and dealers, whileand enhancing the selection and timing of vehicles we make available for sale to our customers. Our key operating metrics also demonstrate ourenhance management’s ability to translate these driversthis information into sales through multiple sales channels. The Key Operations Metrics tables below for the Powersports and Automotive segments for the three and six-months ended June 30, 2020 do not include expenditures of $343,820 and $796,365, respectively, that represent costs that are not attributed to monetize these retail sales through a variety of product offerings.specific vehicles.

Key Operation Metrics - Powersports and Automotive Segments


Vehicles Sold

 
 
Three-Months Ended
September 30,
 
 
Nine- Months Ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Units sold:
 
 
 
 
 
 
 
 
 
 
 
 
Consumer
  106 
  - 
  106 
  - 
Dealer
  165 
  - 
  175 
  - 
Auction
  42 
  - 
  42 
  - 
 
  313 
  - 
  323 
  - 
Number of Dealers
  3 
  - 
  3 
  - 
Average monthly unique users
  71,180 
  - 
  42,670 
  - 
Inventory units available on website
  588 
  - 
  588 
  - 
Average days to sale
  39 
  - 
  38 
  - 
Total average gross margin per unit$
 760 
 $- 
 $736 
 $- 
Units Sold

We define unitsvehicles sold as the number of usedpre-owned vehicles sold to consumers, dealersthrough both wholesale and at auctionsretail channels in each period, net of returns under our three-day return policy. We view units sold as a key measure of our growth for several reasons. First, unitsreturns. Vehicles sold is the primary driver of our revenue and, indirectly, gross profit, since unit sales enable multipleprofit. Vehicles sold also enables complementary revenue streams, including financing, vehicle service contracts and trade-ins. Second, growth in unitssuch as financing. Vehicles sold increases theour base of available customers for referralsand improves brand awareness and repeat sales. Third, growth in unitsVehicles sold is an indicator of our abilityalso provides the opportunity to successfully scale our logistics, fulfillment, and customer service operations.


Number of Dealers

Our operations are designed to be scalable by working through an infrastructure and capital light model that is achievable by virtue of a synergistic relationship with dealer partners who we refer to as either Select or Appraisal Dealers. We utilize these dealer partners in

Average Selling Price

Average selling price represents the acquisition of motorcycles as well as to provide inspection, reconditioning and distribution services. Correspondingly, we earn fees and transaction income, and dealer partners will earn incrementalaggregate revenue and enhance profitability through increased sales, leads, and fees from inspection, reconditioning and distribution programs. We choose Select or Appraisal Dealers based on their geographic location and abilities as a dealer. As Select and Appraisal Dealers are added throughout the U.S. the cost and time associated with distribution programs will be significantly reduced as the pickup and delivery of motorcycles will become more localized thus lower shipping costs and reduce the average days to sale for vehicles.

Average Monthly Unique Users
We define a monthly unique user as an individual who has visited our website within a calendar month, based on data provided by Google Analytics. We calculate average monthly unique users as the sum of monthly unique users in a given period, divided by the number of months in that period. We view average monthly unique users as a key indicator of the strength of our brand, the effectiveness of our advertising and merchandising campaigns and consumer awareness.
Inventory Units Available on Website
We define inventory units available on Website as the number of vehicles listed for sale on our website on the last day of a given reporting period. Until we reach an optimal pooled inventory level, we view inventory units available as a key measure of our growth. Growth in inventory units available increases the selection of vehicles available to consumers and dealers on a nationwide basis, which we believe will allow us to increase the number of vehicles we sellsold.

Revenue

Average Days to Sale

We define average days to sale as the average number of days between vehicle acquisition by us and delivery to a customer for all used units sold in a period. However, this metric does not include any used units that remain unsold at period end. We view average days to sale as a useful metric due to its impact on used vehicle average selling price. We anticipate that that average days to sale will increase in future periods until we reach an optimal pooled inventory level and fully scale our acquisition and sales channel processes.
Total Average Gross Margin per Unit
We define total average gross margin per unit as the aggregate gross margin in a given period divided by units sold in that period. Total gross margin per unit is driven by sales of used vehicles which, in many cases generates finance and vehicle service contracts revenue. We believe gross margin per unit is a key measure of our growth and long-term profitability.

COMPONENTS OF RESULTS OF OPERATIONS
Revenue

Revenue is derived from two primary sources: (1) our online marketplace, which is our largest sourceprimarily comprised of revenue and includes: (i) the sale of usedpre-owned vehicle sales. We sell pre-owned vehicles through multiple consumer dealers and auction sales channels; (ii) online listing and sales fees; (iii) retail merchandise sales; (iv) vehicle financing; and (v) vehicle service contracts; and (2) subscription and other fees.

The Company recognizes revenue when all of the following conditions are satisfied: (i) there is persuasive evidence of an arrangement; (ii) the product or service has been provided to the customer; (iii) the amount to be paid by the customer is fixed or determinable; and (iv) the collection of the Company’s payment is probable.
See Note 2 – “Summary of Significant Accounting Policies – Revenue Recognition” for a further description of the Company’s revenue recognition.
Used Vehicle Sales
We sell used vehicles through consumer, dealers and auctiondealer sales channels. These multiple sales channels provide us the opportunity to maximize profitability through increased sales volume and lower average days to sale by selling to the channel where the opportunity is the greatest at any given time based on customer demand, market conditions or inventory availability is the greatest at any given time.availability. The number of used unitspre-owned vehicles sold to any given channel may vary from period to period basedthese factors. Subject to the impact of Covid-19 and the resulting Demand/Supply Imbalances on customer demand, market conditions and available inventory.
Used vehicle sales represent the aggregate sales of used vehicles to consumers and dealers through our website and sales at auctions. We generate gross profit on used vehicle sales from the difference between the vehicle selling price and our cost of sales associated with acquiring the vehicle and preparing it for sale. Weresults, as discussed elsewhere in this MD&A, we expect usedpre-owned vehicle sales to increase as we begin to utilize a combination of brand building as well asand direct response channels to efficiently source and scale our addressable markets while expanding our suite of product offerings to consumers who may wish to trade-in or to sell us their vehicle independent of a retail sale. Factors primarily affecting usedpre-owned vehicle sales include the number of retail unitspre-owned vehicles sold and the average selling price of these vehicles. At this stage of our development, changes in both retail units sold and in average selling price will drive changes in revenue.

Gross Profit

The number of used vehicles we sell depends

Gross profit generated on our volume of website traffic, our inventory selection, the effectiveness of our branding and marketing efforts, the quality of our customer sales experience, our volume of referrals and repeat customers, the competitiveness of our pricing, competition and general economic conditions. On a quarterly basis, the number of used vehicles we sell is also affected by seasonality, with demand for used vehicles reaching the high point in the first half of each year, commensurate with the timing of tax refunds, and diminishing through the rest of the year, with the lowest relative level of usedpre-owned vehicle sales expected to occur in the fourth calendar quarter.

Our average retail selling price depends on the mix of vehicles we acquire and hold in inventory, retail market prices in our markets, our average days to sale, and our pricing strategy. We may opportunistically choose to shift our inventory mix to higher or lower cost vehicles, or to opportunistically raise or lower our prices relative to market to take advantage of supply or demand imbalances, which could temporarily lead to average selling prices increasing or decreasing.
The number of vehicles sold at auctions are determined based on a number of factors including: (i) filling auction sales channel market demand opportunities to maximize sales and gross margin; (ii) a need to balance the Company’s overall inventory mix and quantity levels against days to sales targets; and (iii) a need to liquidate those units that do not meet the Company’s quality standards to list or be sold through Rumbleon.com.
Other Sales and Revenue
We generate other sales and revenue primarily through: (i) online listing and sales fees; (ii) retail merchandise sales; (iii) vehicle financing; and (iv) vehicle service contracts.
● 
Online Listing and Sales Fees. We charge a non-refundable fee for sellers to list their vehicle on the RumbleOn website. During the listing period, we manage all sales leads, handles all the documentation necessary to complete a sale, accepts a buyer’s trade and provides financing through third-party providers to the potential buyer, if necessary. Upon a successful sale, the seller pays a fee based on the difference between the actual retail sales price of the vehicle sold and the net proceeds agreed to be paid by RumbleOn to the seller when the listing agreement was signed.
● 
Retail Merchandise Sales. We sell branded and other merchandise and accessories.

● 
Vehicle Financing.Customers can pay for their vehicle using cash or we offer a range of finance options through unrelated third-parties such as banks or credit unions. These third-party providers generally pay us a fee either in a flat amount or in an amount equal to the difference between the interest rates charged to customers over the predetermined interest rates set by the financial institution. We may be charged back for commissions in the event a contract is prepaid, defaulted upon, or terminated.
● 
Vehicle Service Contracts. At the time of vehicle sale, we provide customers, on behalf of unrelated third parties who are the primary obligors, a range of other related products and services, including extended protection plan (“EPP”) products and vehicle appearance protection. EPP products include extended service plans (“ESPs”), which are designed to cover unexpected expenses associated with mechanical breakdowns and guaranteed asset protection (“GAP”), which is intended to cover the unpaid balance on a vehicle loan in the event of a total loss of the vehicle or unrecovered theft. Vehicle appearance protection includes products aimed at maintaining vehicle appearance. We receive commissions from the sale of these product and service contracts and have no contractual liability to customers for claims under these products.  The EPPs and vehicle appearance protection currently offered to consumers provides coverage up to 60 months (subject to mileage limitations), while GAP covers the customer for the term of their finance contract. At that time commission revenue will be recognized at the time of sale, net of a reserve for estimated contract cancellations. The reserve for cancellations will be estimated based upon historical industry experience and recent trends and will be reflected as a reduction of other sales revenue in the accompanying Condensed Consolidated Statements of Operations and a component of accounts payable and accrued liabilities in the accompanying Condensed Consolidated Balance Sheets. Our risk related to contract cancellations is limited to the revenue that we receive. 
Subscription and other fees
We generate subscription fees from dealer partners under a license arrangement that provides access to our software solution and ongoing support. Select or Appraisal Dealers pay a monthly subscription fee for access to and ongoing support for portions of the RumbleOn software solution, which includes: (i) a vehicle appraisal process; (ii) inventory management system; (iii) customer relationship and lead management program; and (iv) equity mining. Dealers may also be charged an initial software installation and training fee. Dealers do not have the contractual right to take possession of the software and may cancel the license for these products and services by providing a 30-day notice. Installation and training do not have value to the user without the license and ongoing support and maintenance.
Cost of Revenue
Cost of revenue is comprised of: (i) cost of vehicle sales and (ii) costs of subscription and other fees.
Cost of vehicle sales to consumers, dealers and auctions, includes the cost to acquire vehicles and the reconditioning and transportation costs associated with preparing the vehicles for resale. Vehicle acquisition costs are driven by the mix of vehicles we acquire, the source of those vehicles, and supply and demand dynamics in the vehicle market. Reconditioning costs are billed by third-party providers and include parts, labor, and other repair expenses directly attributable to specific vehicles. Transportation costs consisted of costs incurred to transport the vehicles from the point of acquisition or delivery. Cost of vehicle sales also includes any necessary adjustments to reflect vehicle inventory at the lower of cost or net realizable value.
Cost of subscription fee revenue includes the (i) various data feeds from third parties; (ii) hosting of the customer-facing website; (iii) commissions for new sales; and (iv) implementation and training of new and existing dealers.
Vehicle Gross Margin
Gross margin is generated on used vehicle sales fromreflects the difference between the vehicle selling price and ourthe cost of salesrevenue associated with acquiring the vehicle and preparing it for sale. Cost of revenue includes the vehicle acquisition cost, reconditioning cost, and inbound transportation cost (collectively, we refer to reconditioning and transportation costs as “Recon and Transport”). The aggregate dollar gross margins achieved fromprofit and gross profit per vehicle vary across vehicle type, make, model, etc. as well as through retail and wholesale channels, and with regard to gross profit per vehicle, are not necessarily correlated with the consumer, dealer and auction sales channels are different. Unitssale price. Pre-owned vehicles sold to consumers through our website generally have the highest dollar gross marginprofit per vehicle since the unitvehicle is sold directly to the consumer. VehiclesPre-owned vehicles sold to dealers through our website are sold at a price below the retail price offered to consumers, thus the dealer and RumbleOnconsumers. Pre-owned vehicles sold to dealers through auctions are sharing the gross margin. The dollar gross margin on units sold at auction are usuallymarket prices and include a sell fee to the lowest due to auction fees.dealer. Factors affecting gross marginprofit from period to period include the mix of pre-owned vehicles we acquire and hold in inventory, retail market prices, our average days to sale, and our pricing strategy. We may opportunistically choose to shift our inventory mix to higher or lower cost vehicles, or to opportunistically raise or lower our prices relative to market to take advantage of supply or demand imbalances in our sales channels, which could temporarily lead to average selling prices and gross marginsprofits increasing or decreasing in any given channel.


Selling, General

Key Operation Metrics - Vehicle Logistics and Administrative ExpenseTransportation Services Segment

Revenue

Selling, general

Revenue is derived from freight brokerage agreements with dealers, distributors, or private party individuals to transport vehicles from a point of origin to a designated destination. The transaction price is based on the consideration specified in the customer’s contract. The freight brokerage agreements are fulfilled by independent third-party transporters who must meet our performance obligations and administrative (“SG&A”) expenses include costsstandards. Generally, customers are billed either upon shipment of the vehicle or on a monthly basis, and expensesremit payment according to approved payment terms. Revenue is recognized as risks and rewards of transportation of the vehicle is transferred to the owner during delivery. Wholesale Express is considered the principal in the delivery transactions since it is primarily responsible for compensationfulfilling the service. In the normal course of operations, Wholesale Express also provides transportation services to Wholesale.

Vehicles Delivered

We define vehicles delivered as the number of vehicles delivered from a point of origin to a designated destination under freight brokerage agreements with dealers, distributors, or private parties. Vehicles delivered are the primary driver of revenue and benefits, advertising to consumers and dealers, development and operating our product procurement and distribution system, managing ourin turn profitability in the vehicle logistics system, establishing our dealer partner arrangements, and other corporate overhead expenses, including expenses associated with technology development, legal, accounting, finance, and business development. Selling, general and administrative expenses will increase substantially as we continue to execute and aggressively expand our business through increased marketing spending and the addition of management and support personnel to ensure we adequately develop and maintain operational, financial and management controls as well as our reporting systems and procedures. SG&A expenses exclude the costs of inspecting, reconditioning and transportation services segment.

Gross Profit

Gross profit is generated on the difference between the price received from a customer under a freight brokerage agreement for the transport of vehicles, which are included ina vehicle from a point of origin to a designated destination minus our cost of sales.

Depreciation and Amortization
Depreciation and amortization is comprised of the: (i) amortization of capitalized and acquired technology development; (ii) amortization of identifiable intangible assets; and (iii) depreciation of vehicle, furniture and equipment. Depreciation and amortization will continue to increase as continued investments are made in connectioncontract an independent third-party transporter to fulfill our obligation under the freight brokerage agreement with the expansioncustomer. We define gross profit per vehicle delivered as the aggregate gross profit in a given period divided by the number of pre-owned vehicles delivered in that period.

Key Operations Metrics – Powersports

  Three-Months Ended June 30,   Six-Months Ended June 30, 
  2021  2020  2021  2020 
Key Operation Metrics:            
Total vehicles sold  2,411   859   3,417   3,676 
Revenue per vehicle $11,605  $9,759  $11,365  $8,654 
Revenue $27,978,693  $8,382,952  $38,833,577  $31,812,355 
Powersports revenue as a percentage of Company revenue  16.5%  9.9%  14.1%  13.8%
Gross Profit $6,957,201  $854,142  $9,935,694  $4,070,728 
Gross Profit per vehicle $2,886  $994  $2,908  $1,107 
Gross Margin  24.9%  10.2%  25.6%  12.8%
                 
Consumer(1):                
Vehicles sold     145      425 
Revenue per vehicle $  $10,060  $  $9,684 
Consumer Revenue $  $1,458,767  $  $4,115,647 
Gross Profit $  $213,407  $  $859,819 
Gross Profit per vehicle $  $1,472  $  $2,023 
Gross Margin  %  14.6%  %  20.9%
                 
Dealer:                
Vehicles sold  2,411   714   3,417   3,251 
Revenue per vehicle $11,605  $9,698  $11,365  $8,519 
Dealer Revenue $27,978,693  $6,924,185  $38,833,577  $27,696,708 
Gross Profit $6,957,201  $640,735  $9,935,694  $3,210,909 
Gross Profit per vehicle $2,886  $897  $2,908  $988 
Gross Margin  24.9%  9.3%  25.6%  11.6%

(1)We suspended the sale of powersports vehicles direct to consumers 2nd half of 2020; there can be no assurances that we do not resume such sales.


Key Operations Metrics – Automotive(1)

  Three-Months Ended
June 30,
  Six-Months Ended
June 30,
 
  2021  2020  2021  2020 
Key Operation Metrics:            
Total vehicles sold  3,300   2,835   5794   7438 
Revenue per vehicle $38,572  $24,090  $36,479  $24,459 
Revenue $127,286,568  $68,294,841  $211,357,422  $181,927,108 
Automotive revenue as a percentage of Company revenue  75.0%  80.4%  76.9%  78.8%
Gross Profit $10,168,847  $5,801,826  $16,379,892  $12,150,793 
Gross Profit per vehicle $3,081  $2,046  $2,827  $1,634 
Gross Margin  8.0%  8.5%  7.7%  6.7%
                 
Consumer:                
Vehicles sold  181   297   387   943 
Revenue per vehicle $48,794  $28,544  $48,884  $27,638 
Consumer Revenue $8,831,667  $8,477,654  $18,918,082  $26,062,391 
Gross Profit $1,203,577  $1,138,835  $2,218,319  $3,247,556 
Gross Profit per vehicle $6,650  $3,834  $5,732  $3,444 
Gross Margin  13.6%  13.4%  11.7%  12.5%
                 
Dealer:                
Vehicles sold  3,119   2,538  $5,407  $6,495 
Average selling price $37,978  $23,569  $35,591  $23,998 
Dealer Revenue $118,454,901  $59,817,187  $192,439,340  $155,864,717 
Gross Profit $8,965,270  $4,662,991  $14,161,573  $8,903,237 
Gross Profit per vehicle $2,874  $1,837  $2,619  $1,371 
Gross Margin  7.6%  7.8%  7.4%  5.7%

(1)For the six-months ended June 30, 2020, excludes the impairment loss resulting from the Nashville Tornado.

Key Operation Metrics - Vehicle Logistics and growth of the business.Transportation Services Segment

  Three-Months Ended
June 30,
  

Six-Months Ended
June 30,

 
  2021  2020  2021  2020 
Vehicles Delivered  23,502   19,191   42,409   40,076 
                 
Revenue (1) $14,517,592  $8,251,605  $24,547,943  $17,241,786 
                 
Logistics/Transportation revenue as a percentage of total Company revenue  8.6%  9.7%  8.9%  7.5%
                 
Gross Profit $2,385,197  $1,800,766  $4,374,127  $3,800,299 
                 
Gross Profit Per Vehicle Delivered $101  $94  $103  $95 

 
Interest Expense

(1)Intercompany freight services provided to Wholesale of $1,437,230 and $588,105 and $2,129,310 and $2,490,695, respectively, for the three and six-months ended June 30, 2021 and 2020 are eliminated in the Condensed Consolidatedfinancial statements.

Interest expense includes interest incurred on notes payable and other long-term debt, which was used to fund, startup costs and expenses, technology development, inventory, our transportation fleet, property and equipment and the acquisition of NexGen.

Results of Operations

RESULTS OF OPERATIONS

The following table providestables provide our results of operations for the three and nine-month periodssix-months ended SeptemberJune 30, 20172021 and September 30, 2016, respectively.2020. This financial information and the disclosure that follows should be read in conjunction with our unaudited Condensed Consolidated Financial Statements and notesNotes included in Part I, Item 1 of this Quarterly Report on Form 10-Q.10-Q and our discussion of Key Operating Metrics appearing above in this MD&A.

  For the Three-Months Ended June 30, 2021 
  Powersports  Automotive  Total Vehicle
Sales(1)
 
  Vehicle
Logistics and
Transportation
Services
  Elimination(2)  Total 
Revenue $27,978,693  $127,286,568  $155,265,261  $14,517,592  $(1,437,230) $168,345,623 
                         
Cost of revenue  21,021,492   117,117,721   138,139,213   12,132,395   (1,437,230)  148,834,378 
                         
Gross profit $6,957,201  $10,168,847  $17,126,048  $2,385,197  $  $19,511,245 

 
 
 
For the three-months ended
September 30,
 
 
For the nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Revenue:
Used Vehicle Sales:
 
 
 
 
 
 
 
 
 
 
 
 
Consumer
 $1,626,864 
 - 
 $1,626,864 
 $- 
Dealer
  1,745,948 
  - 
  1,745,948 
  - 
Auction
  171,560 
  - 
  253,500 
  - 
Other sales and revenue
  134,573 
  - 
  134,573 
  - 
Subscription and other fees
  27,197 
  - 
  100,668 
  - 
Total Revenue
  3,706,142 
  - 
  3,861,553 
  - 
 
    
    
    
    
Cost of revenue
  3,478,124 
  - 
  3,627,455 
  - 
Selling, General and administrative
  2,326,043 
  36,706 
  4,690,216 
  58,135 
Depreciation and amortization
  129,277 
  475 
  302,697 
  1,425 
Total Expenses
  5,933,444 
  37,181 
  8,620,368 
  59,560 
 
    
    
    
    
Operating loss
  (2,227,302)
  (37,181)
  (4,758,815)
  (59,560)
 
    
    
    
    
Interest expense
  90,201 
  2,878 
  373,808 
  7,431 
 
    
    
    
    
Net loss before provision for income taxes
 $(2,317,503)
 $(40,059)
 $(5,132,623)
 $(66,991)
 
    
    
    
    
Benefit for income taxes
  - 
  - 
  - 
  - 
 
    
    
    
    
Net loss
 $(2,317,503)
 $(40,059)
 $(5,132,623)
 $(66,991)

(1)Total vehicle sales represent powersports and automotive vehicle sales.
(2)Intercompany freight services from Wholesale Express are eliminated in the Condensed Consolidatedfinancial statements.

  For the Three-Months Ended June 30, 2020 
  Powersports  Automotive  Total Vehicle
Sales(1)
 
  Vehicle Logistics and Transportation Services  Elimination(2)  Total 
Revenue $8,382,952  $68,294,841  $76,677,793  $8,251,605  $(588,105) $84,341,293 
                         
Cost of revenue  7,528,810   62,493,015   70,021,825   6,450,839   (588,105)  75,884,559 
                         
Gross profit $854,142  $5,801,826  $6,655,968  $1,800,766  $  $8,456,734 

(1)Total vehicle sales represent powersports and automotive vehicle sales.
(2)Intercompany freight services from Wholesale Express are eliminated in the Condensed Consolidatedfinancial statements.

  For the Six-Months Ended June 30, 2021 
  Powersports  Automotive  Total Vehicle Sales(1)  Vehicle Logistics and Transportation Services  Elimination(1)(2)  Total 
Revenue $38,833,577  $211,357,422  $250,190,999  $24,547,943  $(2,129,310) $272,609,632 
                         
Cost of revenue  28,897,883   194,977,530   223,875,413   20,173,816   (2,129,310)  241,919,919 
                         
Gross profit $9,935,694  $16,379,892  $26,315,586  $4,374,127  $  $30,689,713 

(1)Total vehicle sales represent powersports and automotive vehicle sales.
(2)Intercompany freight services from Wholesale Express are eliminated in the Condensed Consolidatedfinancial statements.


  For the Six-Months Ended June 30, 2020 
  Powersports  Automotive  Total Vehicle Sales(1)  Vehicle Logistics and Transportation Services  Elimination(2)  Total 
Revenue $31,812,355  $181,927,108  $213,739,463  $17,241,786  $(2,490,695) $228,490,554 
                         
Cost of revenue (3)  28,085,447   182,311,093   210,396,540   13,441,487   (2,490,695)  221,347,332 
                         
Gross profit $3,726,908  $(383,985) $3,342,923  $3,800,299  $  $7,143,222 

 
Results of Operations

(1)Total vehicle sales represent Powersports and Automotive vehicle sales.
(2)Intercompany Transportation and Logistics Services are eliminated in the condensed consolidated financial statements.
(3)Automotive cost of revenue includes $11,738,413 of impairment loss on automotive inventory

Powersports Segment

Three-Months Ended June 30, 2021 Versus 2020

Powersports Vehicle Revenue

Total powersports vehicle revenue increased by $19,595,741 to $27,978,693 for the Three and Nine-month periodsthree-months ended SeptemberJune 30, 2017 and September 30, 2016

Revenue
Online Marketplace
Total revenue2021 compared to $8,382,952 for the threesame period in 2020, although the 2021 period did not include any sales to consumers as discussed further below. The increase in powersports revenue was primarily due to an increase in the total number of pre-owned vehicles sold to 2,411 for the three-months ended June 30, 2021 compared to 859 for the same period of 2020, and nine-month periodsan increase in the average selling price per vehicle sold to $11,605 for the three-months ended SeptemberJune 30, 20172021 compared to $9,759 for the same period of 2020. The increase in vehicles sold and increase in average selling price resulted primarily from the Demand/Supply Imbalances.

Powersports Gross Profit

Powersports gross profit on vehicle revenue increased $6,103,059 to $6,957,201 for the three-months ended June 30, 2021 compared to $854,142 for the same period of 2020. The increase in gross profit was primarily due to the increase in the total vehicles sold in 2021 compared to 2020 and the increase in the average gross profit per vehicle sold to $2,886 for the three-months ended June 30, 2021 compared to $994 for the same period in 2020. The increase in average gross profit per vehicle was caused by the higher average selling prices for vehicle sales in 2021 versus 2020 as a result of the Demand/Supply Imbalances. The higher sales prices were offset by an increase in the overall average acquisition cost per vehicle sold in 2021 compared to 2020 to $8,669 for the three-months ended June 30, 2021 compared to $8,166 for the same period in 2020. Recon and Transport costs per vehicle sold in 2021 was approximately $50, down over 90% versus the corresponding period in 2020 as the Company optimized its transportation process for purchased inventory and suspended sales to consumers.

Six-Months Ended June 30, 2021 Versus 2020

Powersports Vehicle Revenue

Total vehicle revenue increased by $3,706,142 and $3,861,553, respectively as$7,021,222 to $38,833,577 for the six-months ended June 30, 2021 compared to $31,812,355 for the same periods in 2016. period of 2020. The increase in revenue was primarily due to an increase in the average selling price per vehicle sold to $11,365 for the six-months ended June 30, 2021 from $8,654 for the same period of 2020. This increase in average selling price was offset by a decrease in the total number of usedpre-owned vehicles sold to consumers, dealers and at auctions.3,417 for the six-months ended June 30, 2021 as compared to 3,676 for the same period of 2020, The increase in average selling prices resulted from (i) Demand/Supply Imbalance; (iii) our continued disciplined approach to revenue volume; and (iii) suspending the sale of powersports vehicles direct to consumers mid-year 2020.


Powersports Gross Profit

Powersports gross profit on vehicle revenue increased $6,208,786 to $9,935,694 for the six-months ended June 30, 2021 compared to $3,726,908 for the same period of 2020. The increase in gross profit was primarily due to the increase in the average gross margin per vehicle sold to $2,908 for the three-months ended June 30, 2021 compared to $1,107 for the same period in 2020 resulting from the Demand/Supply Imbalances. In addition, the gross profit was impacted by the decrease in the total number of pre-owned vehicles sold for the three-months ended June 30, 2021 to 3,417 compared to 3,575 for the same period in 2020. The higher sales prices were also impacted by an increase in the overall acquisition cost per vehicle and an inventory write-down in 2020 of $340,268. Recon and Transport costs per vehicle sold in 2021 was approximately $76, down over 80% compared to the corresponding period in 2020 as the Company optimized its transportation process for purchased inventory and suspended sales to consumers.

Automotive

Three-Months Ended June 30, 2021 Versus 2020

Automotive Revenue

Total automotive vehicle revenue increased by $58,991,726 to $127,286,567 for the three-months ended June 30, 2021 compared to $68,294,841 for the same period of 2020. The increase in automotive revenue was primarily due to an increase in sales to dealers as sales to consumers increased by only $354,013. Unit sales to dealers were up 22.9%, and the average revenue per transaction was up by 60.1% to $38,572. Sales to consumers benefited from a 70.9% increase in the average selling price offset by a reduction in unit sales of nearly 40% from 297 to 181 vehicles. Both unit sales and average revenue per transaction in 2021 benefited from the Demand/Supply Imbalances throughout all vehicle distribution channels, while 2020 was materially impacted by the Nashville Tornado and the effect of shelter-in place orders and other responses to Covid-19.

Automotive Gross Profit

Automotive vehicle gross profit increased by $4,367,021 to $10,168,847 for the three-months ended June 30, 2021 compared to $5,801,826 for the same period in 2020. The increase in gross profit in the three-months period ended June 30, 2021 was driven by both an increase in the launchnumber of vehicles sold from 2,835 in the corresponding prior year period to 3,300, coupled with a 16.4% increase in the average gross profit per vehicle from $2,046 in the three-months period ended June 30, 2021 to $3,081 in the three-months period ended June 30, 2020. On a per vehicle basis, year over year aggregate Recon and Transportation increased by only 5%, despite per unit transportation having risen $110 per vehicle. Gross profit per vehicle in the automotive retail and wholesale sectors have benefited from the Demand/Supply Imbalances during the last 12 months, including the three-months ended June 30, 2021.

Six-Months Ended June 30, 2021 Versus 2020

Automotive Revenue

Total automotive vehicle revenue increased by $29,430,314 to $211,357,422 for the six-months ended June 30, 2021 compared to $181,927,108 for the same period of 2020 despite a 22.1% decrease in the total number of automotive units sold to 5,794. The increase in automotive revenue was primarily due to an increase in sales to dealers as sales to consumers decreased by $7,144,309 while sales to dealers increased by $36,574,623, coupled with average selling price in 2021 that was $12,020 higher per automotive vehicle. Both unit sales and average revenue per transaction in 2021 benefited from the Demand/Supply Imbalances throughout all vehicle distribution channels, while the corresponding period in 2020 was materially impacted by the Nashville Tornado and the effect of shelter-in-place orders and other responses to Covid-19.

Automotive Gross Profit

Before the impairment loss on inventory of $11,738,413, automotive vehicle gross profit increased by $5,025,464 to $16,379,892 for the six-months ended June 30, 2021 compared to $11,354,428 for the same period in 2020. Both unit sales and average revenue per transaction in 2021 benefited from the Demand/Supply Imbalances throughout all vehicle distribution channels, while 2020 was materially impacted by the Nashville Tornado and the effect of shelter-in-place orders and other responses to Covid-19.


Vehicle Logistics and Transportation Services Segment

Three-Months Ended June 30, 2021 Versus June 30, 2020

Vehicle Logistics and Transportation Services Revenue

Total revenue increased by $6,265,987 to $14,517,592 for the three-months ended June 30, 2021 compared to $8,251,605 for the same period in 2020. The increase in total revenue for the three-month period ended June 30, 2021 resulted from the transport of 23,502 vehicles at an average revenue per vehicle delivered of $618 compared to revenue from the transport of 19,191 vehicles at an average revenue per vehicle delivered of $430 for the same period of 2020. The changing Demand/Supply Imbalances throughout 2020 and 2021 across all vehicle distribution channels were the primary drivers of the RumbleOn website, expanded inventory selection, enhanced social media, aggressive event marketing efforts,increase in average revenue per vehicle and number of vehicles transported.

In the normal course of operations, the Company utilizes transportation services of Wholesale Express. For the three-months ended June 30, 2020 and 2021 intercompany freight services provided by Express to the Company were $1,437,230 and $588,105, respectively, and were eliminated in the Condensed Consolidated Financial Statements included in this Quarterly Report on Form 10-Q

Vehicle Logistics and Transport Services Gross Profit

Total gross profit for the three-months ended June 30, 2021 increased brand awareness$584,431 to $2,385,197, or $101 per unit transported, as compared to $1,800,766, or $94 per unit, transported for the same period in 2020. The increased gross profit was attributed to an increase in the number of vehicles delivered as well as the increase in the gross profit per vehicle delivered.

Six-Months Ended June 30, 2021 Versus 2020

Vehicle Logistics and customer referrals. We anticipate thatTransportation Services Revenue

Total revenue increased by $7,306,157 to $24,547,943 for the six-months ended June 30, 2021 compared to $17,241,786 for the same period in 2020. The increase in total revenue for the six-month period ended June 30, 2021 resulted from the transport of 42,409 vehicles at an average revenue per vehicle delivered of $579 compared to revenue from the transport of 40,076 vehicles at an average revenue per vehicle delivered of $430 for the same period of 2020. The increase in vehicles transported and increase in average revenue per vehicle delivered was a result of the Demand/Supply Imbalances throughout 2020 and 2021 across all vehicle distribution channels.

In the normal course of operations, the Company utilizes transportation services of Wholesale Express. For the six-months ended for the same period in 2020 intercompany freight services provided by Express to the Company were $2,129,310 and $2,490,695, respectively, and was eliminated in the Condensed Consolidated financial statements.

Vehicle Logistics and Transport Services Gross Profit

Total gross profit for the three-months ended June 30, 2021 increased $573,828 to $4,374,127 or $103 per unit sales will continuetransported as compared to grow$3,800,299 or $95 per unit for the same period in 2020. The increased gross profit was attributed to an increase in the number of vehicles delivered as we expand our units of available inventory, while continuing to efficiently sourcewell as the increase in the gross profit per vehicle delivered.


Selling, General and scale our addressable markets of consumersAdministrative

  For the Three-Months Ended
June 30,
  For the Six-Months Ended
June 30,
 
  2021  2020  2021  2020 
Selling general and administrative:                
Compensation and related costs $8332,880  $5,146,791  $14,314,343  $13,326,891 
Advertising and marketing  1,961,543   541,921   3,557,847   3,490,077 
Professional fees  1,098,045   1,075,831   2,765,141   1,918,534 
Technology development and software  424,063   235,013   827,538   857,159 
General and administrative  6,296,620   4,174,730   10,049,626   9,638,053 
  $18,113,151  $11,174,286  $31,514,495  $29,230,714 

Selling, general and dealers through brand buildingadministrative expenses increased by $6,938,865 and direct response marketing.

Sales of used vehicles to consumers, dealers and auctions$2,283,781, respectively, for the three and nine-month periodssix-months ended SeptemberJune 30, 2017 increased by $3,544,372 and $3,626,312, respectively as2021 compared to the same periods in 2016.2020. In each case other than professional fees, which were impacted in the first quarter of 2021 by expenses related to the RideNow transaction, the Company spent more in the first quarter of 2020 compared to the second quarter of 2020, while spending more in the second quarter of 2021 compared to the first quarter of 2021. This increasesituation was driven by the saleresult of 313both the Nashville Tornado and 323 used unitsthe nationwide economic slowdown of Covid-19 late in the first quarter of 2020 lasting until the spring of 2021. Also contributing to consumers, dealersthese increases were the effects of both the Nashville Tornado and at auctions during the three and nine-month period ending Septembernationwide economic slowdown of Covid-19 beginning late in the first quarter of 2020 lasting until the spring of 2021. Also in 2021, particularly in the three-months ended June 30, 2017, respectively. The average selling price2021, the Company began ramping up its spending across all categories of the used units soldCompany as headcount grew, the Company invested resources in enhancing our technology and integration efforts, and we began planning for the threepending RideNow transaction.

Depreciation and nine-monthAmortization

Depreciation and amortization increased by $123,506 and $199,750, respectively, for the three-month and six-month periods ended SeptemberJune 30, 2017 was $11,324 and $11,227, respectively. The average selling price of used units sold will fluctuate from period to period as a result of changes in the sales mix to consumers, dealers and at auctions in any given period. There were no sales of used vehicles to consumers, dealers or auctions for the three and nine-month periods ended September 30, 2016.

Other sales and revenuefor the three and nine-month periods ended September 30, 2017 increased by $134,573 as2021, compared to the same periods in 2016.This increase was primarily driven by the increase in retail units sold which led to an increase in loans originated and sold, and vehicle service contracts and retail merchandise sales. There were no online listing and sales fee revenue for thethree and nine-month periods ended September 30, 2016.
Subscription and other fees
Subscription and other fee revenue for the three and nine-month periods ended September 30, 2017 increased by $27,197 and $100,668, respectively as compared to the same periods in 2016. There were no subscription or other fee revenue for the three and nine-month periods ended September 30, 2016.
Expenses
Cost of Revenue
Total cost of revenue for the three and nine-month periods ended September 30, 2017 increased by $3,478,124 and $3,627,455, respectively as compared to the same periods in 2016. This increase was driven by the: (i) sale of used units to consumers, dealers and at auctions; and (ii) sale of related products in connection with unit sales to consumers during the three and nine-month period ending September 30, 2017, respectively as compared to the same periods in 2016.
Cost of vehicle sales for the three and nine-month periods ended September 30, 2017 increased by $3,404,480 and 3,489,446, respectively as compared to the same periods in 2016. This increase was driven by the sale of 313 and 323 used units to consumers, dealers and at auctions during the three and nine-month period ending September 30, 2017, respectively as compared to the same periods in 2016. The average cost of the used units sold for the three and nine-month periods ended September 30, 2017 was $10,769 and $10,696, respectively.
Cost of other sales and revenue for the three and nine-month periods ended September 30, 2017 increased by $53,754 as compared to the same periods in 2016.This increase was primarily driven by the increase in units sold to consumers which led to an increase in loans originated and sold, vehicle service contracts.
Cost of subscription and other fee revenue, included the (i) various data feeds from third parties; (ii) hosting of the customer facing website; (iii) commissions for new sales; and (iv) implementation and training of new and existing dealers. These costs and expenses are charged to cost of revenue as incurred. Cost of subscription and other fee revenue for the three and nine-month periods ended September 30, 2017 increased by $19,890 and $84,255, respectively as compared to the same periods in 2016. 

Selling, General and Administrative
 
 
For the three-months ended
September 30,
 
 
For the nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Selling, General and Administrative:
 
 
 
 
 
 
 
 
 
 
 
 
Compensation and related costs
 1,028,819 
 - 
 1,951,911 
 - 
Advertising and Marketing
  752,017 
  - 
  1,060,195 
  - 
Professional Fees
  192,041 
  34,044 
  724,486 
  49,017 
Technology Development
  91,967 
  - 
  278,668 
  - 
General and Administrative
  261,199 
  2,662
 
  674,956 
  9,118 
Total Selling, General and Administrative
 $2,326,043 
 $36,706 
 $4,690,216 
 $58,135 
Selling, general and administrative expenses for the three and nine-month periods ended September 30, 2017 increased by $2,289,337 and $4,632,081, respectively as compared to the same periods in 2016. The increase is a result of the significant expansion of our businesses associated with the launch of our website and mobile application which resulted in: (i) an increase in expenses associated with advertising and marketing; (ii) increase headcount associated with the development and operating our product procurement and distribution system, managing our logistics system; (iii) continued investment in technology development; and (iv) other corporate overhead costs and expenses, including legal, accounting, finance, and business development.
Compensation and related costs, which includes all payroll and related costs, including benefits, payroll taxes, and stock-based compensation, for the three and nine-month periods ended September 30, 2017 increased by $1,028,819 and $1,951,911 as compared to the same periods in 2016. The increase was driven by the growth in headcount and related compensation and benefits at our Dallas operations center, and included new hires in our marketing, product and inventory management, accounting, finance, information technology, and administration departments. As our business continues to grow these expenses will increase as we add headcount in all areas of the business.
Advertising and marketing for the three and nine-month periods ended September 30, 2017 increased by $752,017 and $1,060,195 as compared to the same periods in 2016. The increase consists of cost associated with the launch of our website and mobile application, aggressive event marketing and further development of a multi-channel approach to consumers and dealers. We have begun to utilize a combination of brand building as well as direct response channels to efficiently source and scale our addressable markets. Our paid advertising efforts include advertisements through search engine marketing, inventory site listing, retargeting, organic referral, display, direct mail and branded pay-per-click channels. We believe our strong consumer and dealer focus ensures loyalty which will drive both high participation in the buy and selling process while increasing referrals. In addition to our paid channels, we intend to attract new customers through increased media spending and public relations efforts and further investing in our proprietary technology.
Professional fees consist primarily of legal and accounting fees and costs associated with: (i) financing activities; (ii) general corporate matters; (iii) the NextGen acquisition; (iv) the preparation of quarterly and annual financial statements; and (v) the filing of regulatory reports required of the Company for public reporting purposes. Professional fees for the three and nine-month periods ended September 30, 2017 increased by $157,997 and $675,469, respectively as compared to the same periods in 2016. This increase was primarily a result of legal, accounting and other professional fees and expenses incurred in connection with the: (i) NextGen acquisition; (ii) 2017 Private Placement; (iii) second tranche of 2016 Private Placement; (iv) Senior Secured Promissory Notes; (v) the Offering (as defined below); (vi) our Nasdaq listing; and (vii) various corporate matters resulting from the growth and expansion of the RumbleOn business plan. For additional information, see Note 3 - “Acquisitions,” Note 7 - “Notes Payable,” Note 8 - “Stockholders’ Equity,” and Note 15 - “Subsequent Events” in the accompanying Notes to the Condensed Consolidated Financial Statements.

Technology development costs consist principally of (i) development activities including payroll and related expenses billed by a third-party contractor involved in application, content, production, maintenance, operation, and platform development for new and existing products and services, (ii) technology infrastructure expenses, and (iii) costs of Company employees devoted to the development and maintenance of software products. Technology development expenses for the three and nine-month periods ended September 30, 2017 increased by $91,967 and $278,668, respectively as compared to the same period in 2016. Total technology costs and expenses incurred for the three and nine-month periods ended September 30, 2017 were $236,400 and $713,766 of which $144,433 and $435,097, respectively were capitalized.  For the three and nine-month periods ended September 30, 2017, a third-party contractor billed $221,400 and $678,766 respectively, of the total technology development costs. The amortization of capitalized technology development costs for the three and nine-month periods ended September 30, 2017 was $89,429 and $219,374, respectively. There were no technology development costs incurred and no amortization of capitalized development costs for the same periods in 2016. Technology development costs are accounted for pursuant to ASC 350, Intangibles — Goodwill and Other. Technology development costs include internally developed software and website applications that are used by the Company for its own internal use and to provide services to its customers, which include consumers, dealer partners and ancillary service providers. Under the terms of these customer arrangements the Company retains the revenue generating technology and hosts the applications on its servers and mobile applications. The customer does not have a contractual right to take possession of the software during the term of the arrangement and is not permitted to run the software itself or contract with another party unrelated to the entity to host the software. Technology development costs consist principally of (i) development activities including payroll and related expenses billed by a third-party contractor involved in application, content, production, maintenance, operation, and platform development for new and existing products and services, (ii) technology infrastructure expenses, and (iii) costs of Company employees devoted to the development and maintenance of software products. Technology and content costs for design, maintenance and post-implementation stages of internal-use software and general website development are expensed as incurred. For costs incurred to develop new website functionality as well as new software products and significant upgrades to existing internally used platforms or modules, capitalization begins during the application development stage and ends when the software is available for general use. Capitalized technology development is amortized on a straight-line basis over periods ranging from 3 to 7 years. The Company will perform periodic assessment of the useful lives assigned to capitalized software applications. Additionally, the Company from time-to-time may abandon additional development activities relating to specific software projects or applications and charge accumulated costs to technology development expense in the period such determination is made. We expect our technology development expenses to increase as we continue to upgrade and enhance our technology infrastructure, invest in our products, expand the functionality of our platform and provide new product offerings. We also expect technology development expenses to continue to be affected by variations in the amount of capitalized internally developed technology.
General and administrative expenses for the three and nine-month periods ended September 30, 2017 increased by $258,537 and $665,838 as compared to the same periods in 2016. The increase is a result of the cost and expenses associated with the continued progress made in the development of our business, the establishment of our Dallas operations center and meeting the requirements of being a public company. General and administrative costs and expenses include: (i) insurance; (ii) advisor and various filing fees for equity transactions; (iii) office supplies and process application software; (iv) public and investor relations and (v) travel.
Depreciation and Amortization
Depreciation and amortization is comprised of the: (i) amortization of capitalized technology development; (ii) amortization of identifiable intangible assets; and (iii) depreciation of vehicle, furniture and equipment. Depreciation and amortization for the three and nine-month periods ended September 30, 2017 increased by $131,128 and $303,598, respectively, as compared to the same period in 2016.2020. The increase in depreciation and amortization is a result of the cumulative investments made in connection with the expansion and growth of the business which for the threethree-month and nine-monthsix-month periods ended SeptemberJune 30, 2017 included: (i)2021, included capitalized technology acquisition and development costs of $144,433$510,341 and $435,097, respectively; and (ii) the purchase of vehicles, furniture and equipment of $106,587 and $600,175,$905,303, respectively. For the threethree-month and nine-monthsix-month periods ended SeptemberJune 30, 20172021, amortization of: (i)of capitalized technology development was $89,429$570,875 and $219,374, respectively; (ii) amortization$1,117,557, respectively, compared to $451,634 and $889,576, respectively, for the same periods of identifiable intangible was $11,250 and $33,750, respectively; and (iii) depreciation2020. Depreciation and amortization on vehicle, furniture, equipment and equipmentleasehold improvements was $28,598$60,953 and $49,573, respectively. Depreciation$113,509, respectively, compared to $56,322 and amortization on furniture and equipment$141,740, respectively, for the same periods in 2016 was $475 and $1,425, respectively.of 2020.

Interest Expense

Interest expense increased by $438,117 for the three-month period ended June 30, 2021 compared to $1,482,408 for the same period of 2020. Interest expense for the six-month period ended June 30, 2021 decreased by $169,821 compared to $3,699,166 for the same period in 2020. Interest expense consists of contract interest on the: (i) BHLP Note; (ii) NextGen Note; (iii) Private Placement Notes; and (iv) Senior Secured Promissory Notes. Interest expense for the three and nine-month periods ended September 30, 2017 increased by $87,323 and $366,377, respectively, as compared to the same periods in 2016.plus debt discount amortization. The increase resulted from: (i) interest on a higher level of debt outstanding; (ii) the conversion of the BHLP Note; (iii) the amortization of the beneficial conversion feature on the Private Placement Notes; and (iv) the amortization of the original issue discount on the Senior Secured Promissory Notes. The conversion of the BHLP Note resulted in a $196,076 charge to interest expense for the remaining balance of the beneficial conversion feature, net of deferred taxes and is included in interest expense for the nine-month periodthree months ended SeptemberJune 30, 2017. Interest expense on2021 is primarily due to an increase in the Private Placement Notes for the three and nine-month periods ended September 30, 2017 was $94,855 and $183,943, respectively which included $41,979 and $81,603 of debt discount amortization for the threeconvertible notes of $352,484, and nine-month periods ended September 30, 2017, respectively. Interestan increase in the interest expense on lines of credit of $132,378 offset by a reduction in interest expense on the NextGennotes payable of $46,745. The decrease in interest expense for the six-month period ended June 30, 2021 is due to a reduction in interest expense on lines of credit of $295,158 and a reduction in interest expense on notes payable of $27,569, offset by an increase of $152,906 in debt discount amortization.

Loss Contingencies and Insurance Recoveries

On March 3, 2020, the Nashville Tornado caused significant damage to the Company’s facilities including contents and inventory held for sale. The Company maintains insurance coverage for damage to its facilities and inventory, as well as business interruption insurance. The loss was comprised of three components: (1) inventory loss, assessed by the insurance carrier at approximately $13,000,000; (2) building and personal property loss, primarily impacting our leased facilities, assessed by the insurance carrier at $2,783,000; and (3) loss of business income, for which the company has coverage in the amount of $6,000,000.

All three components of the Company’s loss claim have been submitted to its insurers. The Company’s inventory claim is subject to a dispute with the carrier as to the policy limits applicable to the loss; however, the insurer advanced $5,615,268 in July 2020 and $3,134,732 in July 2021. Therefore, the total payments received thus far against the final settlement are $8,750,000. The insurer has agreed to pay $2,778,000 on the building and personal property loss, reflecting limits of $2,783,000 net of a $5,000 deductible. The insurer has made an interim payments on the building and personal property loss of $2,625,787. The loss of business income claim is ongoing and remains in the process of negotiation, however, the insurer has advanced $250,000 against the final settlement. The Company believes there will be a recovery of all three loss components, however no assurance can be given regarding the amounts, if any, that will be ultimately recovered or when any such recoveries will be made.


As a result of the damage caused by the Nashville Tornado the Company concluded that the utility of the inventory damaged by the storm was impaired as a result of physical damage sustained. Whether the impairment is caused by physical destruction or an adverse change in the utility of the inventory, entities should assess whether an inventory impairment or write-off is required in accordance with ASC 330-10-35-1 through 35-11, which address adjustments of inventory balances to the lower of cost or market and requires that when there is evidence that the utility of goods will be less than cost, the difference is recognized as a loss of the current period. For the three-months ended March 31, 2020,  the Company recorded an impairment loss on inventory of $11,738,413 comprised of $4,453,775 for vehicles that were a total loss and $7,284,638 in loss in value for vehicles partially damaged and subject to repair. The impairment loss is reported in cost of revenue in the March 31, 2020 Condensed Consolidated statements of operations. Additionally, $177,626 of the net book value of the property and equipment destroyed by the Nashville Tornado was expensed.

Derivative Liability

In connection with our various financings, we undertake an analysis of each financial instrument to determine the appropriate accounting treatment, including which, if any require bifurcation into liability and equity components.  We have determined that each of the New Notes and the Warrant have a liability component that needs to be remeasured each reporting period with the change in value recorded in the Statements of Operations.

New Notes 

In connection with the issuance of the New Notes, a derivative liability was recorded at issuance with an interest make-whole provision of $20,673 based on a lattice model using a stock price of $14.60, and estimated volatility of 55.0% and risk-free rates over the entire 10-year yield curve.

The change in value of the derivative liability for the three and nine-month periodssix-months ended SeptemberJune 30, 20172021 was $21,370$11,454 and $54,849 respectively. Interest expense on the Senior Secured Promissory Notes for the three$32,105, respectively, and nine-month periods ended September 30, 2017 was $15,925 whichis included $10,274 of original issue discount amortization. For additional information, see Note 7 - “Notes Payable” in the accompanying Notes tochange in derivative liability in the Condensed Consolidated Financial Statements.Statement of Operations. The value of the derivative liability as of June 30, 2021 and December 31,2020 was $48,800 and $16,694, respectively.

Oaktree Warrant

In connection with the execution of the Commitment Letter on March 12, 2021, in lieu of a commitment fee, we agreed to issue to the Oaktree Warrant (see “Note 19 – Proposed Acquisition”).  The initial fair value of the Oaktree Warrant was calculated by performing a Monte Carlo simulation on the likelihood of the Warrant alternatives (issuance of the Warrant, Termination Warrant, or no Warrant at all).  The calculations utilized a combination of level 1 and level 3 inputs including a $38.94 price for RumbleOn’s Class B Common stock, a term of 0.39 years, a risk free rate of -0.02% and volatility of 115% based on the observed historical RumbleOn stock price and guideline companies.  The resulting value was $10,950,000, based on a weighting of the stand-alone value of each of three potential outcomes of the Oaktree Warrant.  We revalued the Oaktree Warrant as of each of March 31, 2021 and June 30, 2021, by updating relevant inputs and determined that there was no gain or loss between the March 12, 2021 and March 31, 2021, while the fair value of the Oaktree warrant liability on June 30, 2021 of $13,174,216, when compared with the value as of March 31, 2021 resulted in an expense of $2,224,216 recorded in the Statements of Operations. 

Adjusted EBITDA

Adjusted EBITDA is a non-GAAP financial measure and should not be considered as an alternative to operating income or net income as a measure of operating performance or cash flows or as a measure of liquidity. Non-GAAP financial measures are not necessarily calculated the same way by different companies and should not be considered a substitute for or superior to U.S. GAAP.

Adjusted EBITDA is defined as net income (loss) adjusted to add back interest expense (including debt extinguishment), depreciation and amortization, changes in derivative liability and certain recoveries, charges and expenses, such as an insurance recovery, non-cash stock-based compensation costs, acquisition related costs, litigation expenses, and other non-recurring costs, as these recoveries, charges and expenses are not considered a part of our core business operations and are not an indicator of ongoing, future company performance.

Adjusted EBITDA is one of the primary metrics used by management to evaluate the financial performance of our business. We present Adjusted EBITDA because we believe it is frequently used by analysts, investors and other interested parties to evaluate companies in our industry. Further, we believe it is helpful in highlighting trends in our operating results, because it excludes, among other things, certain results of decisions that are outside the control of management, while other measures can differ significantly depending on long-term strategic decisions regarding capital structure and capital investments.


The following tables reconcile Adjusted EBITDA to net loss for the periods presented:

  

Three-Months Ended
June 30,

  

Six-Months Ended
June 30,

 
  2021  2020  2021  2020 
Net income (loss) $(3,389,929) $1,044,472  $(7,841,515) $(20,993,870)
Add back:                
Interest expense (including debt extinguishment)  1,920,525   1,482,408   3,529,345   3,511,002 
Depreciation and amortization  631,828   508,322   1,231,068   1,031,317 
Change in derivative and warrant liabilities  2,235,670   (137,488)  2,256,322   (20,673)
EBITDA  1,398,094   2,897,714   (824,780)  (16,472,224)
Adjustments:                
Impairment loss on automotive inventory           11,738,413 
Insurance recovery     (5,615,268)     (5,615,268)
Non-cash-stock-based compensation  701,275   716,391   1,727,491   1,562,761 
Acquisition costs associated with the RideNow Agreement  860,048      1,956,701    
Litigation expenses  81,389   607,387   169,648   746,847 
Other non-reoccurring costs     51,387   32,985    
Adjusted EBITDA $3,040,806  $(1,342,389) $3,062,045  $(8,039,471)

Liquidity and Capital Resources

We have incurred losses and negative cash flow from operations since inception through June 30, 2021 and expect to incur additional losses and negative cash flow in the future. As we continue to expand our business, build our brand name and awareness, and continue technology and software development efforts, we may need access to additional capital, including through debt and equity financing. Historically, we have raised additional capital to fund our expansion through equity issuances or debt instruments. See “Note 7 — Notes Payable and Lines of Credit,” “Note 8 — Convertible Notes,” and “Note 9 — Stockholders Equity.” Also, we have historically funded vehicle inventory purchases through our Line of Credit-Floor Plans. Due to the impact of Covid-19 on the economy, we have a strong focus on preserving liquidity. Our primary liquidity sources are available cash and cash equivalents, amounts available under lines of credit, proceeds from the Paycheck Protection Program loan, monetization of our retail loan portfolio, rationalizing costs and expenses, and proceeds from our April 8, 2021 equity offering of 1,048,998 Class B common stock that generated net proceeds of $36,700,000;.” Management believes that current working capital, results of operations, and existing financing arrangements are sufficient to fund operations for at least one year from the financial statement issuance date.

Our financial statements reflect estimates and assumptions made by management that affect the carrying values of the Company’s assets and liabilities, disclosures of contingent assets and liabilities, and the reported amounts of revenue and expenses during the reporting period. The judgments, assumptions and estimates used by management are based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates, which could have a material impact on the carrying values of the Company’s assets and liabilities and the results of operations. We will continue to evaluate the nature and extent of the impact to our business and our results of operations and financial condition as conditions evolve as a result of the Covid-19 pandemic.

We had the following liquidity resources available as of June 30, 2021 and December 31, 2020:

  June 30,
2021
  December 31,
2020
 
Cash and cash equivalents $24,972,223  $1,466,831 
Restricted cash (1)  3,049,056   2,049,056 
Total cash, cash equivalents, and restricted cash  28,021,279   3,515,887 
Availability under short-term revolving facilities  3,142,766   2,188,374 
Committed liquidity resources available $31,164,045  $5,704,261 

 
(1)Amounts included in restricted cash represent the deposits required under the Company’s short-term revolving facilities.


On January 10, 2020, the Company entered into a Note Exchange and Subscription Agreement, as amended by the Joinder Agreement, with the investors in the 2019 Note Offering (as defined below), pursuant to which the Company agreed to complete (i) a note exchange pursuant to which $30,000,000 of the Old Notes (as defined below) would be cancelled in exchange for a new series of 6.75% Convertible Senior Notes due 2025 (the “New Notes”), and (ii) the issuance of additional New Notes in a private placement in reliance on the exemption from registration provided by Rule 506 of Regulation D of the Securities Act as a sale not involving any public offering. On January 14, 2020, the Company closed the 2020 Note Offering. The proceeds for the 2020 Note Offering, after deducting for the payment of accrued interest and offering-related expenses, but exclusive of Company costs were $8,272,375.

On January 14, 2020, the Company closed a public offering at a public price of $11.40 per share (the “2020 Public Offering”). On January 16, 2020, the Company received notice of the Underwriters’ intent to exercise the over-allotment option in full (the “Over-allotment Exercise”). On January 17, 2020, the Company closed the Over-allotment Exercise. The Over-allotment Exercise increased the aggregate number of shares sold in the 2020 Public Offering to 1,035,000. Including the Over-allotment Exercise, proceeds from the 2020 Public Offering, after deducting the 7.0% underwriter’s commission and $75,000 for underwriter expenses, were $10,780,080.

On May 1, 2020, the Company, and its wholly owned subsidiaries Wholesale and Wholesale Express (together, the “Subsidiaries,” and with the Company, the “Borrowers”), each entered into loan agreements and related promissory notes (the “SBA Loan Documents”) to receive U.S. Small Business Administration Loans (the “SBA Loans”) pursuant to the Paycheck Protection Program (the “PPP”) established under the CARES Act, in the aggregate amount of $5,176,845 (the “Loan Proceeds”). The Borrowers received the Loan Proceeds on May 1, 2020, and under the SBA Loan Documents, the SBA Loans had an initial maturity date of April 30, 2022 and an annual interest rate of 1.0%. Payment of principal and interest, to be paid monthly, on the PPP Loans can be prepaid by the Company at any time and was originally deferred through October 30, 2020. On October 7, 2020, the Small Business Administration published guidance of its interpretation of the CARES ACT and of the Paycheck Protection Program Interim Final Rules that indicates, pursuant to the PPP Flexibility Act of 2020, the deferral period for borrow payments of principal, interest and fees on all PPP was extended 10 months after the borrower’s loan forgiveness period. Additionally, the SBA lender agreed to extend the maturity pursuant to the Interim Final Rules. As a result, monthly equal payments of principal and interest will begin September 1, 2021, with the last payment due April 1, 2025.

On June 23, 2020, RumbleOn Finance, LLC, a wholly owned subsidiary of the Company (“RumbleOn Finance”), entered into a loan agreement providing for up to $1,500,000 in proceeds (the “RumbleOn Finance Facility”) with CL Rider Finance, L.P. (the “CL Rider”) as evidenced by the loan commitment dated as of June 17, 2020. In connection with the loan agreement, RumbleOn Finance pledged its assets to CL Rider to secure the RumbleOn Finance Facility and executed a promissory note in favor of the CL Rider pursuant to which the RumbleOn Finance Facility will accrue interest at an initial rate of 4.0% per annum. Accrued interest is payable monthly. Outstanding accrued interest and the principal balance are payable on demand by CL Rider.

In connection with the proposed acquisition of RideNow (See “Note 19 — Proposed Acquisition”), on March 12, 2021, the Company and its subsidiary, NextGen Pro, LLC (“NextGen Pro”), executed a secured promissory note with BRF Finance Co., LLC (“BRF Finance”), an affiliate of B. Riley Securities, Inc., pursuant to which BRF Finance has loaned the Company $2,500,000 (the “Bridge Loan”). The Bridge Loan matures on the earlier of September 30, 2021 or upon the issuance of debt or equity above a threshold. The Bridge Loan is secured by certain intellectual property assets held by NextGen Pro as set forth in Exhibit A to the secured promissory note. Interest will accrue on the Bridge Loan until maturity (by acceleration or otherwise) at a rate of 12% annually.


As of June 30, 2021, and December 31, 2020, excluding operating lease liabilities and the derivative liability, the outstanding principal amount of indebtedness was $60,436,929 and $53,108,353, respectively, summarized in the table below. See “Note 7 — Notes Payable and Lines of Credit,” “Note 8 –Convertible Notes,” and “Note 9 – Stockholders Equity” to our Condensed Consolidated financial statements included above.

Asset-Based Financing: June 30,
2021
  December 31,
2020
 
Inventory $21,857,234  $17,811,626 
Total asset-based financing  21,857,234   17,811,626 
Secured notes payable  4,908,253   2,391,361 
Unsecured senior convertible notes  39,390,000   39,774,000 
PPP loans  5,176,845   5,176,845 
Total debt  71,332,332   65,153,832 
Less: unamortized discount and debt issuance costs  (10,895,403)  (12,045,479)
Total debt, net $60,436,929  $53,108,353 

The following table sets forth a summary of our cash flows for the nine-month periodsix-months ended SeptemberJune 30, 20172021 and 2016:2020:

  Six-Months Ended
June 30,
 
  2021  2020 
Net cash (used in) provided by operating activities $(17,465,209) $577,859 
Net cash used in investing activities  (1,005,305)  (788,899)
Net cash provided by financing activities  42,975,906   2,079,681 
Net increase in cash $24,505,392  $1,868,641 
 
 
Nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
Net cash used in operating activities
 $(4,389,128)
 $(62,116)
Net cash used in investing activities
  (1,785,272)
  - 
Net cash provided by financing activities
  5,480,040 
  63,358 
Net change in cash
 $(694,360)
 $1,242

Operating Activities

Net

Our primary sources of operating cash flows result from the sales of used vehicles and ancillary products. Our primary use of cash from operating activities are purchases of inventory, cash used to acquire customers, and personnel-related expenses. For the six-months ended June 30, 2021 net cash used in operating activities increased $4,327,012was $17,465,209, a decrease of $18,043,068 compared to $4,389,128net cash provided by in operating activities of $577,859 for the nine-month periodsix-months ended SeptemberJune 30, 2017, as compared to the same period in 2016.2020. The increase in our net cash used isin operating activities was primarily due to a $5,065,632 increase$13,152,355 decrease in our net loss, offset by a reduction in non-cash adjustments of $8,273,596 and an increase in the net changecash used for other operating assets and liabilities of $138,153 and a $876,775 increase$22,921,827. The change in non-cash expense items. The increase in the net loss for the nine-monthsix-months ended June 30, 2021 compared to the same period ended September 30, 2017of 2020 was a result of: (i) our continued disciplined approach to revenue volume and margin growth in connection with the prescriptive steps implemented in 2020 to accelerate profitability. and the impairment losses recorded in 2020 of the continued expansion and progress made on our business plan, including a significant$11,916,039. The increase in marketingcash used for other operating assets and advertising spendliabilities was primarily due to an increase in connection the launchtrade accounts receivable, $11,022,955, resulting from increased sales volume, and an increase in our finance receivables held for sale of the Company’s website, www.rumbleon.com, acquire vehicle inventory,$6,524,136 as we continue development of the Company’s business and for working capital purposes.to expand our finance business.

Investing Activities

Our primary use of cash for investing activities is for technology development to expand our operations. Net cash used in investing activities increased $1,785,272$216,406 to $1,005,305 for the nine-month periodsix-months ended SeptemberJune 30, 2017, as2021 compared to $788,899 for the same period in 2016. The increase in cash2020.

Financing Activities

Cash flows from financing activities primarily relate to our short and long-term debt activity and proceeds from equity issuances which have been used to provide working capital and for investment activities was primarily for the purchase of NextGen, $435,097 in costs incurred for technology development and the purchase of $600,175 of vehicles, furniture and equipment.

On February 8, 2017, the Company acquired substantially all of the assets of NextGen in exchange for $750,000 in cash, plus 1,523,809 unregistered shares of Class B Common Stock of the Company and a subordinated secured promissory note issued by the Company in favor of NextGen in the amount of $1,333,334. The NextGen Note matures on the third anniversary of the closing date. Interest accrues and will be paid semi-annually (i) at a rate of 6.5% annually from the closing date through the second anniversary of such date and (ii) at a rate of 8.5% annually from the second anniversary of the closing date through the Maturity Date. In connection with the closing of the acquisition, certain investors of the Company accelerated the funding of the second tranche of their investment totaling $1,350,000. The investors were issued 1,161,920 shares of Class B Common Stock and promissory notes in the amount of $667,000. For additional information, see “Financing Activities” in Management’s Discussion and Analysis and Note 7 - “Notes Payable” in the accompanying Notes to the Condensed Consolidated Financial Statements.
Financing Activities
Net cashgeneral corporate purposes, including paying down our short-term revolving facilities. Cash provided by financing activities increased $5,416,681 to $5,480,040was 42,975,906 for the nine-month period ended Septembersix-months June 30, 2017,2021 compared withto net cash provided by financing activities of $63,3582,079,681 for the same period of 2020. The $40,896,225 increase in 2016. This increase iscash provided by financing activities was primarily athe result of the: (i) 2017 Private Placement of $2,630,000 in Class B Common Stock at a price of $4.00 per share; (ii) second tranche of the 2016 Private Placement of $683,040 in Class B Common Stock and $667,000 in promissory notes; and (iii) Senior Secured Promissory Notes proceeds of $1,500,000. Proceeds from the 2017 Private Placement, the second tranche of the 2016 Private Placement and the Senior Secured Promissory Notes were used to complete the launch of the Company’s website, www.rumbleon.com, acquire vehicle inventory, continue development of the Company’s business and for working capital purposes.
On March 31, 2017, the Company completed funding of the second tranche of the 2016 Private Placement. The investors were issued 1,161,920 shares of Class B Common Stock of the Company and the Private Placement Notes in the amount of $667,000, in consideration of cancellation of loan agreements having an aggregate principal amount committed by the purchasers of $1,350,000. Under the terms of the Private Placement Notes, interest shall accrue on the outstanding and unpaid principal amount until paid in full. The Private Placement Notes mature on March 31, 2020. Interest accrues at a rate of 6.5% annually from the closing date through the second anniversary of such date and (ii) at a rate of 8.5% annually from the second anniversary of the closing date through the maturity date. Upon the occurrence of any event of default, the outstanding balance under the Private Placement Notes shall become immediately due and payable upon election of the holder. Based on the relative fair values attributed to the Class B Common Stock and promissory notes issued in the 2016 Private Placement the Company recorded a debt discount on the promissory notes of $667,000 with the corresponding amounts as addition to paid in capital. The debt discount will be amortized to interest expense over the life of the notes using the effective interest method. For additional information, see Note 7 - “Notes Payable” in the accompanying Notes to the Condensed Consolidated Financial Statements.

On July 13, 2016, the Company entered into the BHLP Note with Berrard Holdings, an entity owned and controlled by a current officer and director, Mr. Berrard, pursuant to which the Company was required to repay $191,858 on or before July 13, 2026 plus interest at 6% per annum. The BHLP Note was also convertible into common stock, in whole, at any time before maturity at the option of the holder at the greater of $0.06 per share or 50% of the price per share of the next qualified financing which is defined as $500,000 or greater. Effective August 31, 2016, the principal amount of the BHLP Note was amended to include an additional $5,000 loaned to the Company, on the same terms. On November 28, 2016, the Company completed its qualified financing at $1.50 per share which established the conversion price per share for the BHLP Note of $0.75 per share, resulting in the principal amount of the BHLP Note being convertible into 263,144 shares of Class B Common Stock. As such, November 28, 2016 became the “commitment date” for determining the value of the BHLP Note conversion feature. Because there had been one trade in January 2016 in the Company’s common stock since July 2014, other than the purchase by Berrard Holdings of 99.5% of the outstanding shares in a single transaction, the Company used the Monte Carlo simulation to determine the intrinsic value of the conversion feature of the BHLP Note, which resulted in a value in excess of the principal amount of the BHLP Note Thus, the Company recorded a note discount of $197,358 with the corresponding amount as an addition to paid in capital. This note discount is amortized to interest expense until the scheduled maturity of the BHLP Note in July 2026 or until it is converted using the effective interest method. The effective interest rate at March 31, 2017 was 7.4%. Interest expense on the BHLP Note for the three-month period ended March 31, 2017 was $2,920 and the amortization of the beneficial conversion feature was $3,558. On March 31, 2017, the Company issued 275,312 shares of Class B Common Stock upon full conversion of the BHLP Note, having an aggregate principal amount, including accrued interest, of $206,484 and a conversion price of $0.75 per share. In connection with the conversion of the BHLP Note, the remaining debt discount of $196,076 was charged to interest expense in the Condensed Consolidated Statements of Operations and the related deferred tax liability was credited to additional paid in capital in the Condensed Consolidated Balance Sheets. For additional information, see Note 7 - “Notes Payable” in the accompanying Notes to the Condensed Consolidated Financial Statements.
On September 5, 2017 the Company executed Senior Secured Promissory Notes (the “Notes”) in favor of several investors, including certain executive officers and directors of the Company, in the aggregate principal amount of $1,650,000 (“Principal Amount”), which includes an aggregate original issue discount of $150,000. The proceeds to the Company from the Notes, net of original issuance discount, was $1,500,000. The Notes are secured by an interest in all the Company’s Collateral, as such term is defined in the Notes.The Notes mature on September 15, 2018 and bear interest at a rate equal to 5% per annum through December 31, 2017, and a rate of 10% per annum thereafter. Interest is payable monthly in arrears. Upon the occurrence of any event of default, the outstanding balance under the Notes shall become immediately due and payable upon election of the holders.The Principal Amount and any unpaid interest accrued thereon may be prepaid by the Company at any time prior to the Maturity Date without premium or penalty upon five days prior written notice to the Noteholder. If the Company consummates in one or more transactions financing of any nature resulting in net proceeds available to the Company of $5,000,000 or more, then the Noteholders may require the Company to prepay the Notes on thirty (30) days prior written notice to the Company. The original issue discount is amortized to interest expense until the scheduled maturity of the Notes in September 2018 using the effective interest method. The effective interest rate at September 30, 2017 was 10.0%. Interest expense on the Notes for the three and nine-month periods ended September 30, 2017 was $15,925 which included $10,274 of original issue discount amortization. On October 23, 2017, the Company completed a public offering and used $1,661,075 of the net proceeds of $36,797,406 from the Offering for the repaymentsale of the Notescommon stock that occurred in the aggregate principal amount of $1,650,000, plus accrued interest, which resulted in the termination of the Notes. For additional information, see Note 8 - “Stockholders Equity” and Note 15 – “Subsequent Events” in the accompanying Notes to the Condensed Consolidated Financial Statements.April 2021.


Investment in Growth

As of September 30, 2017, the Company had a total of $656,220 in available cash. Our cash requirements for the next twelve months are significant as we have begun to aggressively invest in the growth of our business and we expect this investment to continue. We plan to invest heavily in inventory, marketing, technology and infrastructure to support the growth of the business. These investments are expected to increase our negative cash flow from operations and operating losses at least in the near term, and there is no guarantee that we will be able to realize the return on our investments. Since inception, we have financed our cash flow requirements through debt and equity financing and on October 23, 2017, the Company completed a public offering of 2,910,000 shares of Class B common stock at a public offering price of $5.50 per share (the "Offering") and received approximately $14,500,000 in proceeds, net of underwriting discounts and commissions and offering expenses. The Companyused $1,661,075 of the net proceeds of the Offering for the repayment of the Senior Secured Promissory Notes in the aggregate principal amount of $1,650,000 plus accrued interestand intend to use the remaining net proceeds of the Offering for working capital and general corporate purposes, which may include purchases of additional inventory held for sale, increased spending on marketing and advertising and capital expenditures necessary to grow the business. Also, on November 2, 2017, we entered into a floor plan line of credit through our subsidiary, RMBL Missouri, LLC, in the amount of $2,000,000. For additional information on the Offering and floor plan line of credit, see Note 15 – “Subsequent Events” in the accompanying Notes to the Condensed Consolidated Financial Statements.However, our limited operating history makes predictions of future operating results difficult to ascertain. Our prospects must be considered in light of the risks, expenses and difficulties frequently encountered by companies in their early stage of development, particularly companies in new and rapidly evolving markets. Such risks for us include an evolving business model, advancement of technology and the management of growth. To address these risks, we must, among other things, continue our development of relevant applications, stay abreast of changes in the marketplace, as well as implement and successfully execute our business and marketing strategy. There can be no assurance that we will be successful in addressing such risks, and the failure to do so can have a material adverse effect on our business prospects, financial condition and results of operations.
Critical Accounting Policies
The accompanying unaudited Condensed Consolidated Financial Statements are prepared in conformity with accounting principles generally accepted in the United States. As such, we are required to make certain estimates, judgments and assumptions that we believe are reasonable based upon the information available. These estimates and assumptions affect the reported amounts of assets and liabilities as of the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. We routinely evaluate our estimates based on historical experience and on various other assumptions that management believes are reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions. During the nine-month period ended September 30, 2017, we did not experience any significant changes in estimates or judgments inherent in the preparation of our financial statements. A summary of our significant accounting policies is contained in Note 1 to our financial statements included in our 2016 Annual Report.

Off-Balance Sheet Arrangements

As of SeptemberJune 30, 2017,2021, we did not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

Critical Accounting Policies and Estimates

Emerging Growth Company

See “Note 1 — Description of Business and Significant Accounting Policies,” included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q for accounting pronouncements and material changes to our critical accounting policies since December 31, 2020. There have been no other material changes to our critical accounting policies and use of estimates from those described under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in our most recent Annual Report on Form 10-K, other than the use of estimates for the Oaktree Warrant, as described above.

We

Forward-Looking and Cautionary Statements

This Quarterly Report on Form 10-Q, as well as information included in oral statements or other written statements made or to be made by us, contain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are an “emerging growth company”neither historical facts nor assurances of future performance. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties, which could cause our actual results to differ materially from those reflected in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in our Annual Report on Form 10-K for the year ended December 31, 2020, which was filed with the SEC on March 31, 2021, and the risks discussed under the federal securities lawscaption “Risk Factors” included in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2021, which was filed with the SEC on May 17, 2021, and will be subject to reduced public company reporting requirements. In addition, Section 107 of the JOBS Act also provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act of 1933, as amended, for complying with new or revised accounting standards. In other words, an “emerging growth company” can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. Wethis Quarterly Report on Form 10-Q. Given these risks and uncertainties, readers are choosingcautioned not to take advantageplace undue reliance on such forward-looking statements. We undertake no obligation to revise or publicly release the results of the extended transition period for complying with new or revised accounting standards.any revision to these forward-looking statements, except as required by law.

Item 3.

Quantitative and Qualitative Disclosure About Market Risk.

This item is not applicable as we are currently considered a smaller reporting company.

Item 4.

Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of SeptemberJune 30, 2017.2021. We maintain disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. Our management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures.

Based on the evaluation of disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act), the Company’s Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective as of SeptemberJune 30, 2017.2021.

Changes in Internal Control Over Financial Reporting

Since the acquisition of NextGen, the Company is evaluating its internal control over financial reporting; however, there

There were no changes in our internal control over financial reporting that occurred during our most recent fiscalthe quarter ended June 30, 2021 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Limitations on Effectiveness of Controls and Procedures

In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.


PART II - OTHER INFORMATION

Item 1.

Legal Proceedings.

On July 29, 2021, William Miller (the “Plaintiff”) filed a Complaint against the Company and its Board of Directors (collectively, the “Defendants”).  Plaintiff alleges violations of Sections 14(a) and 20(a) of the Securities Exchange Act of 1934 (the “Exchange Act”), 15 U.S.C. §§ 78n(a) and 78t(a), and Rule 14a-9 promulgated thereunder, 17 C.F.R. § 240.14a-9, in connection with the RideNow Transaction.  The Plaintiff seeks injunctive relief preliminarily and permanently enjoining Defendants from proceeding with, consummating, or closing the RideNow Transaction and any vote on the RideNow Transaction, unless and until Defendants disclose and disseminate additional disclosures to Company shareholders. Plaintiff also seeks rescission and rescissory damages if the RideNow Transaction closes, attorneys’ fees and costs, as well as a declaration that Defendants violated Sections 14(a) and 20(a) of the Exchange Act, and Rule 14a-9 promulgated thereunder.  Defendants have not yet been served with the Complaint. On July 30, 2021, the Company’s shareholders approved the issuance of the shares of Class B Common Stock in connection with the RideNow Transaction and related proposals.  The Company believes that the plaintiff’s claims in the foregoing matter are without merit and intends to vigorously defend against them.

We are not a party to any material legal proceedings.

Item 1A.

Risk Factors.

Our business, financial condition, operating results, and cash flows may be impacted by a number of factors, many of

Except for risks relating to the proposed transaction with RideNow, which are beyond our control, including those set forthdiscussed in our Annual Report on 10-K for the year ended December 31, 2016,definitive Proxy Statement as Schedule 14A, which we filed on February 14, 2017, the occurrence of any one of which could have a material adverse effect on our actual results.

ThereJuly 1, 2021, there have been no material changes to the Risk Factors previously disclosed in our Annual Report on Form 10-K for the year ended December 31, 2016.2020.

Item 2. 
Unregistered Sales of Equity Securities and Use of Proceeds.
None.
Item 3. 
Defaults Upon Senior Securities.
None.
Item 4. 
Mine Safety Disclosures.
Not applicable.

Item 5.

Other Information.

Amendment to Articles of Incorporation

On March 9, 2021, the Board of Directors approved, subject to stockholder approval, an amendment to the Company’s Articles of Incorporation to increase the authorized number of shares of Class B Common Stock to 100,000,000 (the “Authorized Stock Amendment”). At the Special Meeting, the Company’s stockholders approved the Authorized Stock Amendment. On August 3, 2021, the Company filed a Certificate of Amendment with the Nevada Secretary of State to effect the Authorized Stock Amendment. A copy of the Certificate of Amendment is attached as Exhibit 3.1 and incorporated herein by reference.

Incentive Plan Amendment

On March 9, 2021, the Board of Directors approved, subject to stockholder approval, an amendment to the Incentive Plan to increase the number of shares of Class B Common Stock issuable under the Incentive Plan from 700,000 to 2,700,000 shares and to extend the Incentive Plan for an additional ten years (the “Incentive Plan Amendment”). At the Special Meeting, the Company’s stockholders approved the Incentive Plan Amendment. A copy of the Incentive Plan Amendment is attached as Exhibit 10.1 and incorporated herein by reference.

None.

Item 6. Exhibits.

Exhibits
Exhibit No. Description
2.1 FormJoinder and First Amendment to Plan of Senior Secured Promissory Note,Merger and Equity Purchase Agreement, dated September 5, 2017 (incorporatedJune 17, 2021 (Incorporated by reference to Exhibit 10.12.2 in the Company’s Current Report on Form 8-K, filed September 11, 2017)on June 21, 2021).
3.1 Amendment to Certificate of Amendment.*
10.1Amended and Restated Stockholders’ Agreement of RumbleOn, Inc.,Secured Promissory Note, dated September 29, 2017 (incorporatedApril 8, 2021 (Incorporated by reference to Exhibit 10.1 in the Company’s Current Report on Form 8-K, filed on October 5, 2017)April 8, 2021).
31.110.2 Fourth Amendment to RumbleOn, Inc. 2017 Stock Incentive Plan.*
31.1Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
31.2 Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
32.1 Certifications of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
32.2 Certifications of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
101.INS Inline XBRL Instance Document*Document.*
101.SCH Inline XBRL Taxonomy Extension Schema*Schema Document.*
101.CAL Inline XBRL Taxonomy Extension Calculation Linkbase*Linkbase Document.*
101.DEF Inline XBRL Taxonomy Extension Definition Linkbase*Linkbase Document.*
101.LAB Inline XBRL Taxonomy Extension Label Linkbase*Linkbase Document.*
101.PRE Inline XBRL Taxonomy Extension Presentation Linkbase*Linkbase Document.*
104Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101).*

 
*            
Filed herewith
*Filed herewith.
**Furnished herewith.

**      
Furnished herewith.

SIGNATURES

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 RumbleOn,RUMBLEON, INC.
   
Date: November 9, 2017
August 4, 2021
By:/s/ Marshall Chesrown
  Marshall Chesrown
  

Chief Executive Officer

(Principal Executive Officer)

   
Date: November 9, 2017
August 4, 2021
By:/s/ Steven R. BerrardBeverley Rath
  Steven R. BerrardBeverley Rath
  
Interim Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)

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