UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

(Mark One)

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2017
OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ___________ to _____________

For the quarterly period ended September 30, 2021

or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                     to                     

Commission file number 001-38248

RumbleOn, Inc.

(Exact name of registrant as specified in its charter)  

RumbleOn, Inc.
(Exact name of registrant as specified in its charter)
Nevada 46-3951329
(State or other jurisdiction of
incorporation or organization)
 (I.R.S. Employer
Identification No.)
   
4521 Sharon Road, Suite 370
Charlotte, North Carolina

901 W. Walnut Hill Lane

Irving, Texas

 2821175038
(Address of principal executive offices) (Zip Code)

(214) 771-9952

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)Name of each exchange on which registered
Class B Common Stock, $0.001 par value
RMBL(704) 448-5240
(Registrant’s telephone number, including area code)
(Former name, former address and former fiscal year, if changed since last report)
The NASDAQ Capital Market

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer
Accelerated filer
Non-accelerated filer☐  (Do not check if a smaller reporting company)Smaller reporting company
  Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No

The number of shares of Class B Common Stock,common stock, $0.001 par value, outstanding on November 7, 201712, 2021 was 11,928,54114,882,022 shares. In addition, 1,000,00050,000 shares of Class A Common Stock,common stock, $0.001 par value, were outstanding on November 7, 2017.12, 2021.



 

RUMBLEON, INC.

QUARTERLY PERIOD ENDED SEPTEMBER 30, 20172021

Table of Contents to Report on Form 10-Q

Page
PART I - FINANCIAL INFORMATION
Item 1.Financial Statements.1
Item 1. Financial Statements1
Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations.Operations1931
Item 3.Quantitative and Qualitative Disclosure About Market Risk.Risk3243
Item 4.Controls and Procedures.Procedures3243
PART II - OTHER INFORMATION
Item 1.Legal Proceedings.33
Item 1A.1. Legal ProceedingsRisk Factors.3344
Item 1A. Risk Factors44
Item 2.Unregistered Sales of Equity Securities and Use of Proceeds.Proceeds3345
Item 3.Defaults Upon Senior Securities.Securities3345
Item 4.Mine Safety Disclosures.Disclosures3345
Item 5. Other InformationOther Information.3345
Item 6. ExhibitsExhibits46
SIGNATURES3347

i

PART I - FINANCIAL INFORMATION

Item 1.

Financial Statements.Statements

RumbleOn, Inc.

Condensed Consolidated Balance Sheets

RUMBLEON, INC.

(dollars in thousands)

CONDENSED CONSOLIDATED BALANCE SHEETS

(unaudited)

(unaudited)

  

September 30,
2021

  

December 31,
2020

 
ASSETS      
Current assets:      
Cash $68,268  $1,467 
Restricted cash  3,049   2,049 
Accounts receivable, net  42,117   9,408 
Inventory  171,455   21,360 
Prepaid expense and other current assets  4,745   3,446 
Total current assets  289,634   37,730 
Property and equipment, net  58,929   6,521 
Right-of-use assets  92,944   5,690 
Goodwill  263,107   26,887 
Intangible assets, net  303,560   46 
Other assets  3,678   105 
Total assets $1,011,852  $76,979 
LIABILITIES AND STOCKHOLDERS’ EQUITY        
Current liabilities:        
Accounts payable and accrued liabilities $73,384  $14,193 
Floor plan notes payable  87,175   17,812 
Current portion of convertible debt  279   563 
Current portion of long-term debt  6,151   2,877 
Total current liabilities  166,989   35,445 
Long-term liabilities:        
Senior secured debt  252,777    
Convertible debt, net  28,648   27,166 
Derivative liabilities  41   17 
Notes payable  567   4,691 
Long-term portion of operating lease liabilities  85,965   4,370 
Long-term portion of financing lease liabilities  40,591    
Deferred tax liabilities  19,579    
Other long-term liabilities  7,765   720 
Total long-term liabilities  435,933   36,964 
Total liabilities  602,922   72,409 
Commitments and contingencies (Notes 9, 10, 13, 18)        
Stockholders’ equity:        
Preferred stock, $0.001 par value, 10,000,000 shares authorized, 0 and 0 shares issued and outstanding as of September 30, 2021 and December 31, 2020      
Class A common stock, $0.001 par value, 50,000 shares authorized, 50,000 shares issued and outstanding as of September 30, 2021 and December 31, 2020  0.05   0.05 
Class B common stock, $0.001 par value, 100,000,000 shares authorized, 14,881,522 and 2,191,633 shares issued and outstanding as of September 30, 2021 and December 31, 2020  15   2 
Additional paid-in capital  548,000   108,949 
Accumulated deficit  (134,766)  (104,381)
Class B common stock in treasury, at cost 123,089 and 0 shares as of September 30, 2021 and December 31, 2020  (4,319)   
Total stockholders’ equity  408,930   4,570 
Total liabilities and stockholders’ equity $1,011,852  $76,979 
ASSETS
 
Balance at
 
 
 
September 30, 2017
 
 
December 31, 2016
 
Current assets:
 
 
 
 
 
 
Cash
 $656,220 
 $1,350,580 
Accounts Receivable
  320,575 
  - 
Vehicle Inventory
  1,244,658 
  - 
Prepaid expense
  123,513 
  1,667 
Other
  174,419 
  - 
Total current assets
  2,519,385 
  1,352,247 
 
    
    
Property and Equipment - Net of Accumulated Depreciation
  2,166,326 
  - 
Goodwill
  3,240,000 
  - 
Intangible Assets, net
  121,765 
  45,515 
 
    
    
Total assets
 $8,047,476 
 $1,397,762 
 
    
    
LIABILITIES AND STOCKHOLDERS' EQUITY
    
    
 
    
    
Current liabilities:
    
    
Accounts payable and accrued liabilities
 1,902,543 
 219,101 
Accrued interest payable
  17,998 
  - 
Current portion of long term debt
  1,510,274 
  - 
Other current liabilities
  - 
  - 
Total current liabilities
  3,430,815 
  219,101 
 
    
    
Long term liabilities:
    
    
Notes payable
  1,414,937 
  1,282 
Accrued interest payable - related party
  21,736
 
  5,508 
Deferred tax liability
  - 
  78,430 
Total long-term liabilities
  1,436,673
 
  85,220 
 
    
    
Total liabilities
  4,867,488
 
  304,321 
 
    
    
Commitments and Contingencies
    
    
 
    
    
Stockholders' equity:
    
    
Preferred stock, $0.001 par value, 10,000,000 shares authorized, no shares issued and outstanding as of September 30, 2017 and December 31, 2016
  - 
  - 
Common A stock, $0.001 par value, 1,000,000 shares authorized, 1,000,000 shares issued and outstanding as of September 30, 2017 and none outstanding at December 31, 2016
  1,000 
  - 
Common B stock, $0.001 par value, 99,000,000 shares authorized, 9,018,541 and 6,400,000 shares issued and outstanding as of September 30, 2017 and December 31, 2016
  9,019 
  6,400 
Additional paid in capital
  8,749,566 
  1,534,015 
Subscriptions receivable
  (1,000)
  (1,000)
Accumulated deficit
  (5,578,597)
  (445,974)
Total stockholders' equity
  3,179,988
 
  1,093,441 
 
    
    
Total liabilities and stockholders' equity
 $8,047,476 
 $1,397,762 

See Notes to the Condensed Consolidated Financial Statements.


RUMBLEON, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

RumbleOn, Inc.

Condensed Consolidated Statements of Operations

(dollars in thousands, except per share amounts)

(unaudited)

  Three-Months Ended
September 30
  Nine-Months Ended
September 30
 
  2021  2020  2021  2020 
Revenue:            
Vehicles Sales            
Powersports $83,292  $7,303  $121,307  $38,642 
Automotive  105,298   99,315   316,655   281,242 
Finance and insurance, net  6,180   199   6,998   672 
Parts, service and accessories  16,075      16,075    
Transportation and vehicle logistics  10,369   10,440   32,788   25,192 
Total revenue  221,214   117,257   493,823   345,748 
Cost of revenue                
Powersports  68,295   5,606   97,193   33,692 
Automotive  98,773   86,473   293,751   257,046 
Parts, service and accessories  8,845      8,845    
Transportation and vehicle logistics  7,914   8,374   25,958   19,325 
Cost of revenue before impairment loss  183,827   100,453   425,747   310,063 
Impairment loss on automotive inventory           11,738 
Total cost of revenue  183,827   100,453   425,747   321,801 
Gross profit  37,387   16,804   68,076   23,947 
Selling, general and administrative  37,564   13,279   69,077   42,510 
Stock-based compensation and other issuances  23,943      23,943    
Insurance recovery  (3,135)     (3,135)  (5,615)
Depreciation and amortization  1,717   536   2,948   1,567 
Operating income (loss)  (22,702)  2,989   (24,757)  (14,515)
Interest expense  (4,577)  (1,488)  (8,107)  (5,187)
Forgiveness of PPP loan  572      572    
Change in derivative liability  (6,518)  (14)  (8,774)  7 
Gain on early extinguishment of debt           188 
Income (Loss) before benefit for income taxes  (33,225)  1,487   (41,066)  (19,507)
Benefit for income taxes  10,681      10,681    
Net income (loss) $(22,544) $1,487  $(30,385) $(19,507)
Weighted average number of common shares outstanding - basic and fully diluted  6,939,708   2,234,838   4,178,932   2,165,167 
Net income (loss) per share - basic and fully diluted $(3.25) $0.67  $(7.27) $(9.01)
 
 
Three-months ended
September 30,
 
 
Nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Revenue:
Used vehicle sales:
 
 
 
 
 
 
 
 
 
 
 
 
Consumer
 $1,626,864 
 - 
 $1,626,864 
 - 
Dealer
  1,745,948 
  - 
  1,745,948 
  - 
Auction
  171,560 
  - 
  253,500 
  - 
Other sales and revenue
  134,573 
  - 
  134,573 
  - 
Subscription and other fees
  27,197 
  - 
  100,668 
  - 
Total Revenue
  3,706,142 
  - 
  3,861,553 
  - 
 
    
    
    
    
Cost of Revenue
  3,478,124 
  - 
  3,627,455 
  - 
Selling, general and administrative
  2,326,043 
  36,706 
  4,690,216 
  58,135 
Depreciation and amortization
  129,277 
  475 
  302,697 
  1,425 
Total expenses
  5,933,444 
  37,181 
  8,620,368 
  59,560 
 
    
    
    
    
Operating loss
  (2,227,302)
  (37,181)
  (4,758,815)
  (59,560)
 
    
    
    
    
Interest expense
  90,201 
  2,878 
  373,808 
  7,431 
 
    
    
    
    
Net loss before provision for income taxes
  (2,317,503)
  (40,059)
  (5,132,623)
  (66,991)
 
    
    
    
    
Benefit for income taxes
  - 
  - 
  - 
  - 
 
    
    
    
    
Net loss
 $(2,317,503)
 $(40,059)
 $(5,132,623)
 (66,991)
 
    
    
    
    
Weighted average number of common shares outstanding – basic and fully diluted
  10,018,541 
  5,500,000 
  9,105,429 
  5,500,000 
 
    
    
    
    
Net loss per share – basic and fully diluted
 $(0.23)
 $(0.01)
 $(0.56)
 $(0.01)

See Notes to the Condensed Consolidated Financial Statements.


RUMBLEON, INC.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
FOR THE NINE-MONTHS ENDED SEPTEMBER 30, 2017

RumbleOn, Inc.

Condensed Consolidated Statement of Stockholders’ Equity

(dollars in thousands)

(unaudited)

   

Class A
Common Shares

   Class B
Common Shares
   Additional
Paid in 
   Accumulated    Class B
Common Shares
in Treasury 
   

Total
Stockholders’

 
   

Shares

   Amount   Shares   Amount   Capital   Deficit   Shares   Amount   Equity 
Balance, as of December 31, 2020  50,000  $0.05   2,191,633  $2  $108,949  $(104,381)    $  $4,570 
Issuance of common stock for restricted stock units        94,771                   
Stock-based compensation              1,734            1,734 
Net loss                 (4,451)        (4,451)
Balance as of March 31, 2021  50,000   0.05   2,286,404   2   110,683   (108,832)        1,853 
Issuance of common stock, net of issuance cost        1,048,998   1   36,796            36,797 
Issuance of common stock for restricted stock units        7,660                   
Stock-based compensation              702            702 
Net loss                 (3,390)        (3,390)
Balance as of June 30, 2021  50,000   0.05   3,343,062   3   148,181   (112,222)        35,962 
                                     
Issuance of common stock, net of issuance cost        5,053,029   5   154,438            154,443 
Issuance of common stock in acquisition        5,833,333   6   200,952            200,958 
Issuance of common stock for restricted stock units        775,187   1   (1)            
Issuance of warrant              19,700            19,700 
Stock-based compensation              24,730            24,730 
Treasury stock purchases        (123,089)           123,089   (4,319)  (4,319)
Net loss                 (22,544)        (22,544)
Balance as of September 30, 2021  50,000  $0.05   14,881,522  $15  $548,000  $(134,766)  123,089  $(4,319) $408,930 


 
 
Preferred Shares
 
 
Common A Shares
 
 
 
 
Common B Shares
 
   
   
   
   
 
 
Shares
 
 
Amount
 
 
Shares
 
 
Amount
 
 
Shares
 
 
Amount
 
 
Additional Paid in Capital
 
 
Subscriptions Receivable
 
 
Accumulated Deficit
 
 
Total Stockholders' Equity
 
Balance, December 31, 2016
  - 
 $- 
  - 
 $- 
  6,400,000 
 $6,400 
 $1,534,015 
 $(1,000)
 $(445,974)
 $1,093,441 
 
    
    
    
    
    
    
    
    
    
    
Exchange of common stock
  - 
  - 
  1,000,000 
  1,000 
  (1,000,000)
  (1,000)
  - 
  - 
  - 
  - 
 
    
    
    
    
    
    
    
    
    
    
Issuance of common stock in connection with acquisition
  - 
  - 
  - 
  - 
  1,523,809 
  1,524 
  2,665,142 
  - 
  - 
  2,666,666 
 
    
    
    
    
    
    
    
    
    
    
Issuance of stock in private placements
    
    
  - 
  - 
  657,500 
  658 
  2,629,342 
  - 
    
  2,630,000 
 
    
    
    
    
    
    
    
    
    
    
Issuance of common stock in connection with loan agreement
  - 
  - 
  - 
  - 
  1,161,920 
  1,162 
  1,348,878 
  - 
  - 
  1,350,040 
 
    
    
    
    
    
    
    
    
    
    
Issuance of common stock in connection with conversion of a Note Payable-related party, net of debt discount
  - 
  - 
  - 
  - 
  275,312 
  275 
  284,639 
  - 
  - 
  284,914 
 
    
    
    
    
    
    
    
    
    
    
Stock-based compensation
  - 
  - 
  - 
  - 
  - 
  - 
  287,550 
  - 
  - 
  287,550 
 
    
    
    
    
    
    
    
    
    
    
Net loss
  - 
  - 
  - 
  - 
  - 
  - 
  - 
  - 
  (5,132,623)
  (5,132,623)
 
    
    
    
    
    
    
    
    
    
    
Balance, September 30, 2017
  - 
 $- 
  1,000,000 
 $1,000 
  9,018,541 
 $9,019 
 $8,749,566 
 $(1,000)
 $(5,578,597)
 $3,179,988

RumbleOn, Inc.

Condensed Consolidated Statement of Stockholders’ Equity

(dollars in thousands)

(unaudited)

  Class A
Common Shares
  Class B
Common Shares
  Additional
Paid in
  Accumulated  Class B
Common Shares
in Treasury
  Total
Stockholders’
 
  Shares  Amount  Shares  Amount  Capital  Deficit  Shares  Amount  Equity 
Balance, as of December 31, 2019  50,000  $0.05   1,111,681  $1  $92,268  $(79,382)    $  $12,887 
Issuance of common stock, net of issuance cost        1,035,000   1   10,779            10,780 
Issuance of common stock for restricted stock units        4,485                   
Convertible note exchange              2,924            2,924 
Stock-based compensation              846            846 
Net loss                 (22,038)        (22,038)
Balance as of March 31, 2020  50,000   0.05   2,151,166   2   106,817   (101,420)        5,399 
Issuance of common stock for restricted stock units        21,610                   
Stock-based compensation              717            717 
Adjust for fractional shares in reverse stock split        7,131                   
Net income                 1,044           1,044 
Balance as of June 30, 2020  50,000   0.05   2,179,907   2   107,534   (100,376)        7,160 
Issuance of common stock for restricted stock units        11,726                   
Stock-based compensation              862            862 
Net income                 1,487         1,487 
Balance as of September 30, 2020  50,000  $0.05   2,191,633  $2  $108,396  $(98,889)       $9,509 

See Notes to the Condensed Consolidated Financial Statements.


RUMBLEON, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

RumbleOn, Inc.

Condensed Consolidated Statements of Cash Flows

(dollars in thousands)

(unaudited)

 
 
Nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
CASH FLOWS FROM OPERATING ACTIVITIES
 
 
 
 
 
 
Net loss
 $(5,132,623)
 $(66,991)
Adjustments to reconcile net income
    
    
to net cash used in operating activities:
    
    
Depreciation and amortization
  302,697 
  1,425 
Amortization of debt discount
  91,877 
  - 
Interest expense on conversion of debt
  196,076 
  - 
Share based compensation expense
  287,550 
  - 
Changes in operating assets and liabilities:
    
    
Increase in prepaid expenses
  (121,846)
  (4,167)
Increase in inventory
  (1,244,658)
    
Increase in accounts receivable
  (320,575)
  - 
Increase in other current assets
  (174,419)
  - 
Increase in accounts payable and accrued liabilities
  1,683,442
 
  18,095 
Increase in accrued interest payable - related party
  43,351
 
  (10,478)
 
    
    
Net cash used in operating activities
  (4,389,128)
  (62,116)
 
    
    
CASH FLOWS FROM INVESTING ACTIVITIES
    
    
Cash used for acquisitions
  (750,000)
  - 
Technology development
  (435,097)
  - 
Purchase of property and equipment
  (600,175)
  - 
 
    
    
Net cash used in investing activities
  (1,785,272)
  - 
 
    
    
CASH FLOWS FROM FINANCING ACTIVITIES
    
    
Proceeds from note payable
  2,167,000 
  214,358
 
Repayments for note payable - related party
  -
 
  (158,000)
Proceeds from sale of common stock
  3,313,040 
  7,000 
 
    
    
Net cash provided by financing activities
  5,480,040 
  63,358 
 
    
    
NET CHANGE IN CASH
  (694,360)
  1,242
 
 
    
    
CASH AT BEGINNING OF PERIOD
  1,350,580 
  3,713 
 
    
    
CASH AT END OF PERIOD
 $656,220 
 $4,955 
  Nine Months Ended
September 30
 
  2021  2020 
CASH FLOWS FROM OPERATING ACTIVITIES      
Net loss $(30,385) $(19,507)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:        
Depreciation and amortization  2,948   1,568 
Amortization of debt discounts  2,284   1,499 
Forgiveness of PPP loan  (572)   
Share based compensation  27,165   2,425 
Impairment loss on inventory     11,738 
Impairment loss on property and equipment     178 
Loss (gain) from change in value of derivatives  8,774   (7)
Gain on early extinguishment of debt     (188)
Deferred taxes  (10,969)   
Changes in operating assets and liabilities:        
Decrease (increase) in prepaid expenses and other current assets  486   (1,296)
(Increase) decrease in inventory  (33,343)  34,219 
(Increase) in accounts receivable  (6,476)  (2,860)
(Increase) decrease in other assets  (3,452)  63 
Increase (decrease) in accounts payable and accrued liabilities  16,306   (1,634)
Increase in other liabilities  1,406    
Decrease in floor plan trade note borrowings  (3,951)   
Net cash (used in) provided by operating activities  (29,779)  26,198 
CASH FLOWS FROM INVESTING ACTIVITIES        
Cash used for acquisition, net of cash received  (365,946)   
Purchase of property and equipment  (7,613)  (175)
Technology development  (1,266)  (1,598)
Net cash used in investing activities  (374,825)  (1,773)
CASH FLOWS FROM FINANCING ACTIVITIES        
Proceeds from senior secured debt  261,451   8,272 
(Repayments of) proceeds from notes payable  (7,974)  789 
Increase (decrease) in borrowings from non-trade floor plans  27,688   (47,211)
Net proceeds from PPP loan     5,177 
Net proceeds from sale of common stock  191,240   10,780 
Net cash provided by (used in) financing activities  472,405   (22,193)
NET INCREASE IN CASH  67,801   2,232 
CASH AND RESTRICTED CASH AT BEGINNING OF PERIOD  3,516   6,726 
CASH AND RESTRICTED CASH AT END OF PERIOD $71,317  $8,958 

See Notes to the Condensed Consolidated Financial Statements.


NOTES TO THEUNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(dollars in thousands, except per share amounts)

(UNAUDITED)

(unaudited)

NOTE 1 – DESCRIPTION OF BUSINESS DESCRIPTIONAND SIGNIFICANT ACCOUNTING POLICIES

Description of Business

Organization

Unless the context requires otherwise, references in these financial statements to “RumbleOn,” the “Company,” “we,” “us,” and “our” refer to RumbleOn Inc. (along withand its consolidated subsidiaries, the “Company”)subsidiaries.

Overview

RumbleOn, Inc. was incorporated in October 2013 under the laws of the State of Nevada, as Smart Server, Inc. (“Smart Server”). On February 13, 2017,Nevada. We are the Company changed its namenation’s first Omnichannel marketplace platform in powersports, leveraging proprietary technology to transform the powersports supply chain from Smart Server, Inc.acquisition of supply through distribution of retail and wholesale. RumbleOn provides an unparalleled technology suite, national footprint of physical locations, and full line manufacturer representation to RumbleOn, Inc.

Nature of Operations
Smart Server was originally formed to engagetransform the entire customer journey and experience worldwide through technology. Headquartered in the business of designingDallas Metroplex, RumbleOn is revolutionizing the customer experience for outdoor enthusiasts across the country and developing mobile application payment software for smart phones and tablet computers. After Smart Server ceased its technology development activitiesmaking powersport vehicles accessible to more people, in 2014, it had no operations and nominal assets, meeting the definition of a “shell company” under the Securities Exchange Act of 1934, as amendedmore places than ever before. On August 31, 2021 (the “Exchange Act”“Closing Date”), and regulations thereunder.
In July 2016, Berrard Holdings Limited Partnership (“Berrard Holdings”) acquired 99.5% of the common stock of the Company from the principal stockholder. Shortly after the Berrard Holdings common stock purchase, the Company began exploring the development of a capital light e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned recreation vehicles in one online location. The Company’s goal is for the platform to be widely recognized as the leading online solution for the sale, acquisition, and distribution of recreation vehicles by providing userswe completed our business combination with the most efficient, timely and transparent experience. The Company’s initial focus isRideNow Powersports group, the market for 601cc and larger on road motorcycles, particularly those concentrated in the “Harley-Davidson” brand. The Company will look to extend to other brands and additional vehicle types and products as the platform matures.
The Company’s business plan is currently driven by a technology platform it acquired on February 8, 2017 from NextGen Dealer Solutions, LLCnation’s largest powersports retailer group (“NextGen”RideNow”), which the Company owns and operates through its wholly-owned subsidiary NextGen Pro, LLC (“NextGen Pro”). The NextGen platform provides vehicle appraisal, inventory management, customer relationship management and lead management, equity mining, and other key services necessary to drive the online marketplace. For additional information, see (see Note 3 - “Acquisitions.”RideNow Transaction below).

Serving both consumers and dealers, through our online platform, we make cash offers for the purchase of their vehicles and intend to provide them the flexibility to trade, list, or auction their vehicle through our website and mobile applications. In addition, we offer a large inventory of used vehicles for sale along with third-party financing and associated products. Our operations are designed to be scalable by working through an infrastructure and capital light model that is achievable by virtue of a synergistic relationship with dealer partners. We utilize dealer partners in the acquisition of motorcycles as well as to provide inspection, reconditioning and distribution services. Correspondingly, we earn fees and transaction income, and dealer partners will earn incremental revenue and enhance profitability through increased sales, leads, and fees from inspection, reconditioning and distribution programs.
NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The accompanying Condensed Consolidated Financial Statementsfinancial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States generally accepted accounting principlesof America (“U.S. GAAP”) for interim financial information and in accordance with the instructions toon Form 10-Q and Rule 10-01 of Regulation S-X promulgated bypursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”(“SEC”). The Condensed Consolidated financial statements include the accounts of RumbleOn Inc. and therefore do notits subsidiaries, which are all wholly owned, including RideNow from the Closing Date. In accordance with those rules and regulations, the Company has omitted certain information and notes required by U.S. GAAP for annual consolidated financial statements. In the opinion of management, the Condensed Consolidated financial statements contain all of the information and footnotes required by GAAP and the SEC for annual financial statements. The Company’s Condensed Consolidated Financial Statements reflect all adjustments, (consisting only of normal recurring adjustments) management believes areexcept as otherwise noted, necessary for the fair presentation of the Company’s financial condition,position and results of operations and cash flows for the periods presented. Certain prior period amounts have been reclassified to conform to the current year’s presentation.  Amounts and percentages may not total due to rounding.The information at December 31, 2016 in the Company’s Condensed Consolidated Balance Sheets included in this quarterly reportyear-end condensed balance sheet data was derived from the audited financial statements. These Condensed Consolidated Balance Sheets included in the Company’s 2016 Annual Report on Form 10-K filed with the SEC on February 14, 2017. The Company’s 2016 Annual Report on Form 10-K, together with the information incorporated by reference into such report, is referred to in this quarterly report as the “2016 Annual Report.” This quarterly reportfinancial statements should be read in conjunction with the 2016audited Consolidated Financial Statements and Notes thereto included in the Company’s Annual Report.Report on Form 10-K (the “2020 Form 10-K”) for the year ended December 31, 2020. The results of operations for the three and nine-months ended September 30, 2021 are not necessarily indicative of the results expected for the entire fiscal year. All intercompany accounts and material intercompany transactions have been eliminated.


Year-end

In October 2016, the Company changed its fiscal year-end from November 30 to December 31.

Use of Estimates

The preparation of financial statementsthese Condensed Consolidated Financial Statements in conformity with U.S. GAAP requires management to make estimates and assumptions. Certain accounting estimates involve significant judgments, assumptions and estimates by management that affecthave a material impact on the reported amountscarrying value of certain assets and liabilities, revenue and expenses, and related disclosures of contingent assets and liabilities inand the financial statementsreported amounts of revenue and accompanying notes. Estimatesexpenses during the reporting period, which management considers to be critical accounting estimates. Such estimates include certain assumptions related to goodwill and other intangible assets, long-lived assets, assets held for sale, accruals for chargebacks against revenue recognized from the sale of finance and insurance products, and estimated tax liabilities. The judgments, assumptions and estimates used by management are used for,based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates. In particular, the Covid-19 pandemic and the continuing adverse impacts to global economic conditions, as well as the Company’s operations, may impact future estimates including, but not limited to inventory valuation, depreciable lives, carryingvaluations, fair value measurements, asset impairment charges and discount rate assumptions.

Comprehensive Income (Loss)

During the three and nine-month periods ended September 30, 2021, and 2020, the Company did not have any other comprehensive income and, therefore, the net loss and comprehensive income (loss) were the same for all periods presented.

Recent Pronouncements

Adoption of intangibleNew Accounting Standards

In June 2016, the FASB issued ASU 2016-13, Financial instruments — Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (“ASU 2016-13”), which amends the guidance on the impairment of financial instruments by requiring measurement and recognition of expected credit losses for financial assets sales returns, receivables valuation, restructuring-related liabilities, taxes,held. ASU 2016-13 is effective for fiscal years, and contingencies. Actual results could differ materially fromfor interim periods within those estimates.fiscal years, beginning after December 15, 2019, and earlier adoption is permitted beginning in the first quarter of fiscal 2019. In November 2019, the FASB issued ASU No. 2019-10, Financial Instruments - Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and Leases (Topic 842): Effective Dates (“ASU 2019-10”). The purpose of this amendment is to create a two-tier rollout of major updates, staggering the effective dates between larger public companies and all other entities. This granted certain classes of companies, including Smaller Reporting Companies (“SRCs”), additional time to implement major FASB standards, including ASU 2016-13. Larger public companies will still have an effective date for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years. All other entities are permitted to defer adoption of ASU 2016-13, and its related amendments, until the earlier of fiscal periods beginning after December 15, 2022. Under the current SEC definitions, the Company meets the definition of an SRC as of the ASU 2019-10 issuance date and is adopting the deferral period for ASU 2016-13.

Earnings (Loss) Per Share

In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes (“ASU 2019-12”). ASU 2019-12 removes certain exceptions to the general principles in Topic 740 and also clarifies and amends existing guidance to improve consistent application. The Company follows the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 260, Earnings per share. Basic earnings per common share (“EPS”) calculations are determined by dividing net income (loss) by the weighted average numberadopted ASU 2019-12 for its fiscal year beginning January 1, 2021, and it did not have a material effect on its consolidated financial statements.

NOTE 2 – REVENUE FROM CONTRACTS WITH CUSTOMERS

Our revenue consists of shares of common stock outstanding during the period. Diluted earnings (loss) per common share calculations are determined by dividing net income (loss) by the weighted average number of common sharesnew vehicles sales, retail and dilutive common share equivalents outstanding. During periods when common stock equivalents, if any, are anti-dilutive they are not considered in the computation.

Revenue Recognition
Revenue is derived from two primary sources:(1)the Company’s online marketplace, which is our largest source of revenue and includes: (i) the sale of used vehicles through consumer, dealers and auction sales channels; (ii) online listing and sales fees; (iii) retail merchandise sales; (iv) vehicle financing; and (v) vehicle service contracts;and (2) subscription and other fees relating to the RumbleOn software solution, which includes: (i) a vehicle appraisal process; (ii) inventory management system; (iii) customer relationship and lead management program; and (iv) equity mining.
The Company recognizes revenue when all of the following conditions are satisfied: (i) there is persuasive evidence of an arrangement; (ii) the product or service has been provided to the customer; (iii) the amount to be paid by the customer is fixed or determinable; and (iv) the collection of the Company’s payment is probable.
Used Vehicle Sales
The Company sells used vehicles to consumers, dealers and at auctions. The source of these vehicles is primarily from the Company’s Sell Us Your VehicleProgram and customers who trade-in their existing vehicles when making a used vehicle purchase.  Revenue fromwholesale used vehicle sales, sales of finance and insurance products and sales of parts, service, accessories and apparel. Due to the impact of RideNow’s revenue streams, specifically the additions of parts and service, and finance and insurance revenue, the following information is recognized whenbeing provided.

New and Used Powersports Vehicles

RumbleOn sells new and used powersports vehicles. The transaction price for a powersports vehicle sale is determined with the customer at the time of sale. Customers often trade in their own powersports vehicle to apply toward the purchase of a retail new or used powersports vehicle. The “trade-in” powersports vehicle is delivered to a consumer, dealer or auction, a sales contract is signed,and the purchase price has either been received or collectability has been established. We guarantee the vehicles we sell with a 3-day, money-back guarantee. Used vehicle sales revenue is recognized nettype of a reserve for returns, which isnoncash consideration measured at fair value, based on historical experienceexternal and trends.internal market data for a specific powersports vehicle, and applied as payment of the contract price for the purchased powersports vehicle.

Online Listing and Sales Fees
The Company charges a non-refundable fee for sellers to list their vehicle on the RumbleOn website. During the listing period,

When the Company manages all sales leads, handles all the documentation necessary to completesells a sale, acceptsnew or used powersports vehicle, transfer of control typically occurs at a buyer’s trade and provides financing through third-party providers to the potential buyer, if necessary. Upon a successful sale, the seller pays a fee which is based on the difference between the actual retail sales price of the vehicle sold and the net proceeds agreed to be paid by RumbleOn to the seller when the listing agreement was signed. Revenue from non-refundable online listing fees is recognized once the listing agreement is signed, the vehicle is listed for sale and the listing fee has been received. Revenue for selling fees is recognizedpoint in time upon delivery of the vehicle to the customer, when the sales contract is signed, and the purchase price has either been received or collectability has been established.

Retail Merchandise Sales
The Company recognizes sales revenue, net of sales taxes at the time it sells the merchandise or in the case of online sales when the merchandise is delivered to the customer and payment has been received.

Vehicle Financing
Consumers can pay for their vehicle using cash or the Company offers a range of finance options through unrelated third-parties such as banks or credit unions. These third-party providers generally pay the Company afee either in a flat amount or in an amount equal to the difference between the interest rates charged to customers over the predetermined interest rates set by the financial institution.The Company may be charged back for commissions in the event a contract is prepaid, defaulted upon, or terminated.Revenue for these finance fees are recognized upon delivery of the vehicle to the customer, when the sales contract is signed, and the financing has been arranged.
Vehicle Service Contracts
At the time of vehicle sale, the Company provides customers, on behalf of unrelated third parties who are the primary obligors, a range of other related products and services, including extended protection plan (“EPP”) products and vehicle appearance protection. EPP products include extended service plans (“ESPs”) that are designed to cover unexpected expenses associated with mechanical breakdowns and guaranteed asset protection (“GAP”), which is intended to cover the unpaid balance on a vehicle loan in the event of a total loss of the vehicle or unrecovered theft. Vehicle appearance protection includes products aimed at maintaining vehicle appearance. The Companyreceives commissions from the sale of these product and service contracts andhas no contractual liability to customers for claims under these products.  The EPPs and vehicle appearance protection currently offered to consumers provide coverage up to 60 months (subject to mileage limitations), while GAP covers the customer for the term of their finance contract. 
Commission revenue is recognizedgenerally at the time of sale, netas the customer is able to direct the use of and obtain substantially all benefits from the powersports vehicle at such time. Except for limited circumstances, the Company does not directly finance its customer’s purchases or provide leasing. In many cases, RumbleOn arranges third- party financing for the retail sale or lease of powersports vehicles to customers in exchange for a reservefee paid to RumbleOn by a third-party financial institution. RumbleOn receives payment directly from the customer at the time of sale or from a third-party financial institution (referred to as contracts-in-transit) within a short period of time following the sale. The Company establishes provisions, which are not significant, for estimated returns and warranties on the basis of both historical information and current trends.


Parts and Service

RumbleOn sells parts and vehicle services related to customer-paid repairs and maintenance, repairs and maintenance under manufacturer warranties and extended service contracts, and collision-related repairs. The Company also sells parts through wholesale and retail counter channels.

Each repair and maintenance service is a single performance obligation that includes both the parts and labor associated with the vehicle service. Payment for each vehicle service work is typically due upon completion of the service, which is generally completed within a short period from contract cancellations.inception. The reservetransaction price for cancellationsrepair and maintenance services is based on the parts used, the number of labor hours applied, and standardized hourly labor rates. The performance obligation for repair and maintenance service are satisfied over time and create an asset with no alternative use and with an enforceable right to payment for performance completed to date. Revenue is recognized over time based on a direct measurement of labor hours, parts and accessories that are allocated to open service and repair orders at the end of each reporting period. As a practical expedient, the time value of money is not considered since repair and maintenance service contracts have a duration of one year or less. The transaction price for wholesale and retail counter parts sales is determined at the time of sale based on the quantity and price of each product purchased. Payment is typically due at time of sale, or within a short period following the sale. RumbleOn establishes provisions, which are not significant, for estimated parts returns based uponon historical industry experienceinformation and recent trendscurrent trends. Delivery method of wholesale and retail counter parts vary.

RumbleOn generally considers control of wholesale and retail counter parts to transfer when the products are shipped, which typically occurs the same day as or within a few days of sale. RumbleOn also offers customer loyalty points for parts and services for select franchises. RumbleOn satisfies its performance obligations and recognizes revenue when the loyalty points are redeemed. Amounts deferred related to the customer loyalty programs are insignificant.

Finance and Insurance

RumbleOn sells and receives commissions on the following types of finance and insurance products: extended service contracts, maintenance programs, guaranteed auto protection, tire and wheel protection, and theft protection products, among others. RumbleOn offers products that are sold and administered by independent third parties, including the vehicle manufacturers’ captive finance subsidiaries.

Pursuant to the arrangements with these third-party providers, RumbleOn sells the products on a commission basis. For the majority of finance and insurance product sales, RumbleOn’s performance obligation is reflected as a reductionto arrange for the provision of other salesgoods and services by another party. RumbleOn’s performance obligation is satisfied when this arrangement is made, which is when the finance and insurance product is delivered to the end customer, generally at the time of the vehicle sale. As agent, RumbleOn recognizes revenue in the accompanying Consolidated Statementsamount of Operations and a componentany fee or commission to which it expects to be entitled, which is the net amount of accounts payable and accrued liabilitiesconsideration that it retains after paying the third-party provider the consideration received in exchange for the goods or services to be fulfilled by that party.

RumbleOn’s customers are concentrated in the accompanying Consolidated Balance Sheets. Our risk related to contract cancellations is limitedSunbelt region. There are no significant judgements or estimates required in determining the satisfaction of the performance obligations or the transaction price allocated to the performance obligations. As revenue that we receive. are recognized at a point-in-time, costs to obtain the customer (i.e. commissions) do not require capitalization.

Transportation and Vehicle Logistics

Subscription Fees
Subscription fees are

Vehicle logistics and transportation services revenue is generated primarily by entering into freight brokerage agreements with dealers, distributors, or private party individuals to transport vehicles from dealer partners,a point of origin to a designated destination. The Company’s subsidiary, Wholesale Express, provides these services. The transaction price is based on the consideration specified in the customer's contract. A performance obligation is created when the customer under a license arrangement that provides accesstransportation contract submits a bill of lading for the transport of goods from origin to destination. These performance obligations are satisfied as the shipments move from origin to destination. The freight brokerage agreements are fulfilled by independent third-party transporters. While the Company is primarily responsible for fulfilling to customers, these transporters are obligated to meet our software solutionperformance obligations and ongoing support. Select and Appraisal Dealers paystandards. Performance obligations are short-term, with transit days less than one week. Generally, customers are billed either upon shipment of the vehicle or on a monthly subscription fee for accessbasis, and remit payment according to approved payment terms, generally not to exceed 30 days. Revenue is recognized as risks and ongoing support for portionsrewards of transportation of the RumbleOn software solution which includes: (i)vehicle are transferred to the owner during delivery. Wholesale Express is considered the principal in the delivery transactions since it is primarily responsible for fulfilling the service. As a vehicle appraisal process; (ii) inventory management system; (iii) customer relationshipresult, revenue is recorded gross.


Disaggregation of Revenue

The significant majority of RumbleOn’s revenue is from contracts with customers. In the following tables, revenue is disaggregated by major lines of goods and lead management program;services and (iv) equity mining. Dealers may also be charged an initial software installationtiming of transfer of goods and training fee. Dealers do notservices. We have determined that these categories depict how the contractual right to take possessionnature, amount, timing, and uncertainty of our revenue and cash flows are affected by economic factors.

Revenue from contracts with customers consists of the software and may cancelfollowing:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Revenue            
New vehicles $42,943  $  $42,943  $ 
Used vehicles                
Powersports  40,349   7,303   78,364   38,642 
Automotive  105,298   99,315   316,655   281,242 
Total used vehicles  145,647   106,618   395,019   319,884 
Total new and used vehicles  188,590   106,618   437,962   319,884 
                 
Parts, service and accessories  16,075      16,075    
Finance and insurance, net  6,180   199   6,998   672 
Transportation and vehicle logistics  10,369   10,440   32,788   25,192 
Total revenue $221,214  $117,257  $493,823  $345,748 
                 
Timing of revenue recognition                
Goods and services transferred at a point in time $210,920  $117,257  $483,529  $345,748 
Good and services transferred over time  10,294      10,294    
Total revenue $221,214  $117,257  $493,823  $345,748 

NOTE 3 – RIDENOW TRANSACTION

On the license for these products and services by providing a 30-day notice. Installation and training do not have valueClosing Date, RumbleOn completed its business combination with RideNow (the “RideNow Transaction”). Pursuant to the user withoutPlan of Merger and Equity Purchase Agreement, as amended (the “RideNow Agreement”), on the licenseClosing Date, there were both mergers and ongoing supporttransfers of ownership interest comprising in aggregate the RideNow Transaction. For the mergers, five newly-created RumbleOn subsidiaries were merged with and maintenance. Becauseinto five RideNow entities (“Merged RideNow Entities”) with the dealer partner hasMerged RideNow Entities continuing as the rightsurviving corporations and with the Company obtaining ownership of these entities through these mergers and the transfers noted below. Merged RideNow Entities owned powersports retail locations representing approximately 30% of RideNow retail locations. For the transfers of ownership interest, the Company acquired all the outstanding equity interests of 21 entities comprising the remaining 70% of the RideNow’s retail locations (“Acquired RideNow Entities,” and together with the Merged RideNow Entities, the “RideNow Entities”) that directly or indirectly operate the remaining RideNow powersports retail locations.

Pursuant to cancel the license with 30 days’ notice, revenueRideNow Agreement, on the Closing Date, the RideNow equity holders received cash in the aggregate amount of $400,400 and 5,833,333 shares of RumbleOn’s Class B common stock. The cash consideration for installationthe RideNow Transaction was funded from (i) the Company’s underwritten public offering of 5,053,029 shares of Class B common stock, which resulted in net proceeds of approximately $154,438 (the “August 2021 Offering”), and training is recognized when complete, acceptance has occurred,(ii) net proceeds of approximately $261,451 pursuant to the Oaktree Credit Facility entered into on the Closing Date (as further described in Note 9, the “Oaktree Credit Agreement”). The remaining funds received from these financing transactions were used for working capital purposes.

The following table summarizes the consideration paid in cash and collectability of a determinable amount is probable. Revenue recognition of monthly subscription fees commences upon completion of installation, acceptance has occurred, and collectability of a determinable amount is probable.equity securities for the acquisitions:

Cash, net of cash acquired $365,946 
Fair value of Class B common stock issued  200,958 
Total estimated purchase price consideration1 $566,904 

 
Purchase Accounting for Business Combinations

1The purchase price consideration is subject to a net working capital and debt adjustments. These adjustments are currently under review by management. The amount of these adjustments could not be reasonably estimated as of September 30, 2021, and therefore, no adjustment amount has been reflected in the current estimated purchase price consideration reflected above.


The Company accounts for acquisitions by allocatingfollowing amounts represent the preliminary determination of the fair value of the consideration transferred to the fair value of theidentifiable assets acquired and liabilities assumed on the date of the acquisition and any remaining differencefrom RideNow. RideNow is recorded as goodwill. Adjustments may be made to the preliminary purchase price allocation when facts and circumstances that existed on the date of the acquisition surface during the allocation period subsequent to the preliminary purchase price allocation, not to exceed one year from the date of acquisition. Contingent consideration is recorded at fair value based on the facts and circumstances on the date of the acquisition and any subsequent changesincluded in the fair value are recorded through earnings eachPowersports reporting period.

Goodwill
Goodwillsegment, including goodwill, as the RideNow business is not amortized but rather tested for impairment at least annually. The Company tests goodwill for impairment annually during the fourth quarter of each year. Goodwill will also be tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of the reporting unit below its carrying amount. Impairment testing for goodwill is done at the reporting unit level. A reporting unit is an operating segment or one level below an operating segment (also known as a component). A component of an operating segment is a reporting unit if the component constitutes a business for which discrete financial information is available, and management regularly reviews the operating results of that component. The Company has concluded that currently it has one reporting unit.
Determining fair value includes the use of significant estimates and assumptions. Management utilizes an income approach, specifically the discounted cash flow analysis as a means for estimating fair value. This discounted cash flow analysis requires various assumptions including those about future cash flows, transactional and customer growth rates and discount rates. Expected cash flows are based on historical customer growth and the growth in transactions, including attrition, future strategic initiatives and continued long-term growth of the business. The discount rates used for the analysis reflect a weighted average cost of capital based on industry and capital structure adjusted for equity risk and size risk premiums. These estimates can be affected by factors such as customer and transaction growth, pricing, and economic conditions that can be difficult to predict.

Intangible Assets
Included in “Intangible Assets” onentirely within the Company’s Condensed Consolidated Balance Sheets are identifiable intangible assets including customer relationships, non-compete agreements, trademarks, trade names and internet domain names. The estimated fair value of these intangible assets at the time of acquisition are based upon various valuation techniques including replacement cost and discounted future cash flow projections. Trademarks, trade names and internet domain names are not amortized. Customer relationships are amortized on a straight-line basis over the expected average life of the acquired accounts, which are based upon several factors, including historical longevity of customers and contracts acquired and historical retention rates. Non-compete agreements are amortized on a straight-line basis over the term of the agreement, which will generally not exceed three years. The Company reviews the recoverability of these assets if events or circumstances indicate that the assets may be impaired and periodically reevaluates the estimated remaining lives of these assets.
Trademarks, trade names and internet domain names are considered to be indefinite lived intangible assets unless specific evidence exists that a shorter life is more appropriate. Indefinite lived intangible assets are tested for impairment, at a minimum, on an annual basis using an income approach or sooner whenever events or changes in circumstances indicate that an asset may be impaired.
Long-Lived Assets
Property and equipment are reviewed for impairment when events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. Recoverability of assets to be held and used are measured by a comparison of the carrying amount of an asset to the future net cash flows expected to be generated by the asset. If such assets or asset groups are considered to be impaired, the impairment to be recognized will be measured by the amount by which the carrying amount of the assets or asset groups exceeds the related fair values. The Company also performs a periodic assessment of the useful lives assigned to the long-lived assets.
Technology Development Costs
Technology development costs are accounted for pursuant to ASC 350, Intangibles — Goodwill and Other. Technology development costs include internally developed software and website applications that are used by the Company for its own internal use and to provide services to its customers, which include consumers, dealer partners and ancillary service providers. Under the terms of these customer arrangements the Company retains the revenue generating technology and hosts the applications on its servers and mobile applications. The customer does not have a contractual right to take possession of the software during the term of the arrangement and are not permitted to run the software itself or contract with another party unrelated to the entity to host the software. Technology development costs consist principally of (i) development activities including payroll and related expenses billed by a third-party contractor involved in application, content, production, maintenance, operation, and platform development for new and existing products and services, (ii) technology infrastructure expenses, and (iii) costs of Company employees devoted to the development and maintenance of software products. Technology and content costs for design, maintenance and post-implementation stages of internal-use software and general website development are expensed as incurred. For costs incurred to develop new website functionality as well as new software products and significant upgrades to existing internally used platforms or modules, capitalization begins during the application development stage and ends when the software is available for general use. Capitalized technology development is amortized on a straight-line basis over periods ranging from 3 to 7 years. The Company will perform periodic assessment of the useful lives assigned to capitalized software applications. Additionally, the Company from time-to-time may abandon additional development activities relating to specific software projects or applications and charge accumulated costs to technology development expense in the period such determination is made.
Vehicle Inventory
Vehicle inventory is accounted for pursuant to ASC 330, Inventory and consists of the cost to acquire and recondition a used vehicle. Reconditioning costs are billed by third-party providers and includes parts, labor, and other repair expenses directly attributable to a specific vehicle. Transportation costs are expensed as incurred. Inventory is stated at the lower of cost or net realizable value. Vehicle inventory cost is determined by specific identification. Net realizable value is the estimated selling price less costs to complete, dispose and transport the vehicles. Selling prices are derived from historical data and trends, such as sales price and inventory turn times of similar vehicles, as well as independent market resources. Each reporting period, the Company recognizes any necessary adjustments to reflect vehicle inventory at the lower of cost or net realizable value through cost of sales in the accompanying Condensed Consolidated Statements of Operations.

Valuation Allowance for Accounts Receivable
The Company estimates the allowance for doubtful accounts for accounts receivable by considering a number of factors, including overall credit quality, age of outstanding balances, historical write-off experience and specific account analysis that projects the ultimate collectability of the outstanding balances. Ultimately, actual results could differ from these assumptions.
Cash and Cash Equivalents
The Company considers all cash accounts and all highly liquid short-term investments purchased with an original maturity of three months or less to be cash or cash equivalents.Powersports segment. As of September 30, 2017 and 2016, the Company did not2021, we have any investments with maturities greater than three months.
Property and Equipment, Net
Property and equipment is stated at cost less accumulated depreciation and amortization and consists of capitalized technology development costs, furniture and equipment. Depreciation and amortization is recorded on a straight-line basis over the estimated useful lifeperformed an initial valuation of the assets. Costsamounts below; however, our assessment of significant additions, renewals and betterments, are capitalized and depreciated. Maintenance and repairs are chargedthese amounts remains open for completion. We expect to expense when incurred.
Fair Value of Financial Instruments
Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of September 30, 2017. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash, prepaid expenses and accounts payable. Fair values were assumed to approximate carrying values for cash and payables because they are short term in nature and their carrying amounts approximate fair values or they are payable on demand.
ASC Topic 820, Fair Value Measurement, establishes a fair value hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring the most observable inputs be used when available. Observable inputs are from sources independent of the Company, whereas unobservable inputs reflect the Company’s assumptions about the inputs market participants would use in pricing the asset or liability developed on the best information available in the circumstances. The fair value hierarchy is categorized into three levels based on the inputs as follows:
Level 1: The preferred inputs to valuation efforts are “quoted prices in active markets for identical assets or liabilities,” with the caveat that the reporting entity must have access to that market. Information at this level is based on direct observations of transactions involving the same assets and liabilities, not assumptions, and thus offers superior reliability. However, relatively few items, especially physical assets, actually trade in active markets.
Level 2: FASB acknowledged that active markets for identical assets and liabilities are relatively uncommon and, even when they do exist, they may be too thin to provide reliable information. Inputs other than quoted market prices included in Level 1, that are observable for the asset or liability, either directly or indirectly, are Level 2 inputs.
Level 3: If inputs from Levels 1 and 2 are not available, FASB acknowledges that fair value measures of many assets and liabilities are less precise. The board describes Level 3 inputs as “unobservable,” and limits their use by saying they “shall be used to measure fair value to the extent that observable inputs are not available.” This category allows “for situations in which there is little, if any, market activity for the asset or liability at the measurement date.” Earlier in the standard, FASB explains that “observable inputs” are gathered from sources other than the reporting company and that they are expected to reflect assumptions made by market participants.
Beneficial Conversion Feature
From time to time, the Company may issue convertible notes that may have conversion prices that create an embedded beneficial conversion feature pursuant to the guidelines established by the ASC Topic 470-20, Debt with Conversion and Other Options. The Beneficial Conversion Feature (“BCF”) of a convertible security is normally characterized as the convertible portion or feature of certain securities that provide a rate of conversion that is below market value or in-the-money when issued. The Company records a BCF related to the issuance of a convertible security when issued and also records the estimated fair value of any conversion feature issued with those securities. Beneficial conversion features that are contingent upon the occurrence of a future event are recorded when the contingency is resolved.
The BCF of a convertible note is measured by allocating a portion of the note’s proceeds to the conversion feature, if applicable, and as a reduction of the carrying amount of the convertible note equal to the intrinsic value of the conversion feature, both of which are credited to additional paid in capital. The debt discount is amortized to interest expense over the life of the note using the effective interest method. The Company calculates the fair value of the conversion feature embedded in any convertible security using either a) the Black Scholes valuation model or b) a discount cash flow analysis tested for sensitivity to key Level 3 inputs using Monte Carlo simulation.

Cost of Revenue
Cost of vehicle sales includes the cost to acquire vehicles and the reconditioning and transportation costs associated with preparing the vehicles for resale. Vehicle acquisition costs are driven by the mix of vehicles the Company acquires, the source of those vehicles, and supply and demand dynamics in the vehicle market. Reconditioning costs are billed by third-party providers and include parts, labor, and other repair expenses directly attributable to specific vehicles. Transportation costs consist of costs incurred to transport the vehicles from the point of acquisition or delivery. Cost of sales also includes any necessary adjustments to reflect vehicle inventory at the lower of cost or net realizable value.
Cost of subscription and other fee revenue includes the (i) various data feeds from third parties; (ii) hosting of the customer facing website; (iii) commissions for new sales; and (iv) implementation and training of new and existing customers. These costs and expenses are charged to cost of revenue as incurred.
Selling, General and Administrative Expenses
Selling, general and administrative (“SG&A”) expenses primarily include compensation and benefits, advertising and marketing, professional fees, technology development expenses, rent and other occupancy costs, insurance, travel and other administrative expenses.
Advertising and Marketing Costs
Advertising and marketing costs are expensed as incurred and are included in selling, general and administrative expenses in the accompanying Condensed Consolidated Statements of Operations. Advertising and marketing expenses were $775,456 and $1,071,398, respectively for the three and nine-month periods ended September 30, 2017. There were no advertising and marketing costs incurred for the same periods in 2016.
Stock-Based Compensation
On January 9, 2017, the Company’s Board of Directors approved, subject to stockholder approval, the RumbleOn, Inc. 2017 Stock Incentive Plan (the “Plan”) under which restricted stock units (“RSUs”) and other equity awards may be granted to employees and non-employee members of the Board of Directors. On June 30, 2017, the Plan was approved by the Company's stockholders at the 2017 Annual Meeting of Stockholders. The Company estimates the fair value of awards granted under the Plan on the date of grant. The fair value of an RSU is based on the average of the high and low market prices of the Company’s Class B Common Stock on the date of grant and is recognized as an expense on a straight-line basis over its vesting period; to date, the Company has only issued RSUs that vest over a three-year period utilizing the following vesting schedule: (i) 20% on the first anniversary of the grant date; (ii) 30% on the second anniversary of the grant date; and (iii) 50% on the third anniversary of the grant date. During the nine-month period ended September 30, 2017, the Company granted 560,000 RSUs under the Plan to members of the Board of Directors, officers and employees. Compensation expense associated with RSU grants for the three and nine-month periods ended September 30, 2017 was $157,763 and $287,550, respectively and is included in selling, general and administrative expenses in the Condensed Consolidated Statements of Operations.
Income Taxes
The Company follows ASC Topic 740, Income Taxes, for recording the provision for income taxes. Deferred tax assets and liabilities are computed based upon the difference between the financial statement and income tax basis of assets and liabilities using the enacted marginal tax rate applicable when the related asset or liability is expected to be realized or settled. Deferred income tax expenses or benefits are based on the changes in the asset or liability each period. If available evidence suggests that it is more likely than not that some portion or all of the deferred tax assets will not be realized, a valuation allowance is required to reduce the deferred tax assets to the amount that is more likely than not to be realized. Future changes in such valuation allowance are included in the provision for deferred income taxes in the period of change. Deferred income taxes may arise from temporary differences resulting from income and expense items reported for financial accounting and tax purposes in different periods.
The Company applies a more-likely-than-not recognition threshold for all tax uncertainties. ASC Topic 740 only allows the recognition of those tax benefits that have a greater than fifty percent likelihood of being sustained upon examination by the taxing authorities. As of September 30, 2017, the Company reviewed its tax positions and determined there were no outstanding, or retroactive tax positions with less than a fifty percent likelihood of being sustained upon examination by the taxing authorities, therefore this standard has not had a material effect on the Company.

The Company classifies tax-related penalties and net interest as income tax expense. As of September 30, 2017, no income tax expense has been incurred.
Recent Pronouncements
The Company has adopted Accounting Standards Update 2015-11 Inventory (Topic 330), Simplifying the Measurement of Inventory, which requires inventory to be stated at the lower of cost or net realizable value. Vehicle inventory cost is determined by specific identification. Net realizable value is the estimated selling price less costs to complete, dispose and transport the vehicles. Selling prices are derived from historical data and trends, such as sales price and inventory turn times of similar vehicles, as well as independent, market resources. Each reporting period the Company recognizes any necessary adjustments to reflect vehicle inventory at the lower of cost or net realizable value through cost of revenue in the accompanying Condensed Consolidated Statements of Operations.
NOTE 3 – ACQUISITIONS
On February 8, 2017, the Company acquired substantially all of the assets of NextGen in exchange for $750,000 in cash, plus 1,523,809 unregistered shares of Class B Common Stock of the Company, which were issued at a negotiated fair value of $1.75 per share and a subordinated secured promissory note issued by the Company in favor of NextGen in the amount of $1,333,334 (the “NextGen Note”). The NextGen Note matures on the third anniversary of the closing date (the “Maturity Date”).
The following table presentsfinalize the purchase price considerationallocation process in 2022 as we complete our review of September 30, 2017:valuations. We are required to finalize our purchase price allocations within one year after the Closing Date. Any potential adjustments made could be material in relation to the preliminary values presented below.

Estimated fair value of assets:   
Contracts in transit $10,878 
Accounts receivable  15,356 
Inventory  116,752 
Prepaid expenses  1,785 
Right-of-use assets  92,715 
Property & equipment  45,801 
Franchise rights  282,000 
Other intangible assets, net  22,129 
Other Assets  119 
Total assets acquired  587,535 
     
Estimated fair value of liabilities assumed:    
Accounts payable, accrued expenses and other current liabilities  41,616 
Notes payable - floor plan  45,626 
Lease liabilities  126,302 
Deferred tax liability  30,548 
Notes payable  6,549 
Other long-term liabilities  6,210 
Total liabilities assumed  256,851 
     
Total net assets acquired  330,684 
     
Goodwill  236,220 
     
Total consideration $566,904 

Issuance of shares
$2,666,666
Debt
1,333,334
Cash paid
750,000
$4,750,000
Net tangible assets acquired:
Technology development
$1,400,000
Customer contracts
10,000
Non-compete agreements
100,000
Tangible assets acquired
1,510,000
Goodwill
3,240,000
Total purchase price
4,750,000
Less: Issuance of shares
(2,666,666)
Less: Debt issued
(1,333,334)
Cash paid
$750,000
Supplemental pro forma information

The results of operations of NextGen sinceRideNow from the acquisition dateClosing Date are included in the accompanying Condensed Consolidated Financial Statements. Acquisition related costs of $1,558 and $3,515 were incurred during the three and nine-months ended September 30, 2021, respectively, and are included in Selling, General and Administrative expenses in the Condensed Consolidated Statements of Operations. In addition, the Company elected to accelerate the vesting of restricted stock units (“RSUs”) and grant other stock awards in connection with the RideNow Transaction. The total value of these awards is $23,943 and is reported as stock-based compensation and other issuances in the Condensed Consolidated Statement of Operations.

Supplemental Pro Forma Information

The following supplemental pro forma information presents the financial results as if the acquisition of NextGenRideNow Transaction was madecompleted as of January 1, 20172020 for both the three and nine-month periodsnine-months ended September 30, 20172021 and on January 1, 2016September 30, 2020. Pro forma net income for both the three and nine-month periodsnine-months ended September 30, 2016.2021, includes the tax benefit of $10,681 reported in the Condensed Consolidated Statements of Operations.


  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Pro forma total revenue $384,724  $337,001  $1,148,597  $1,015,260 
Pro forma net income $(6,045) $9,703  $50,524  $11,102 
Net income per share-basic $(0.45) $0.81  $3.91  $0.93 
Weighted average number of shares-basic  13,305,416   11,960,127   12,915,495   11,886,326 
Net income per share-fully diluted $(0.45) $0.81  $3.86  $0.93 
Weighted average number of shares-fully diluted  13,305,416   11,960,127   13,083,502   11,886,326 

Pro forma adjustments for the nine-month periodthree and nine-months ended September 30, 2017 and 20162021, primarily include adjustments to reflect additional depreciation and amortization of $29,866 and $48,788, respectively, related to technology development and identifiable intangible assets recorded as partinclude:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Stock compensation and other administrative costs $179  $275  $745  $758 
Depreciation and amortization $1,229  $1,844  $4,918  $5,532 
Interest expense and amortization of debt discount $5,563  $8,319  $22,345  $25,185 
Income tax provision $(5,575) $3,234  $13,281  $3,701 

NOTE 4 – ACCOUNTS RECEIVABLE, NET

Accounts receivable, net consists of the acquisition,following as of September 30, 2021 and interest expenseDecember 31, 2020:

  September 30,
2021
  December 31,
2020
 
Contracts in transit $9,218  $ 
Trade receivables  24,701   8,859 
Factory receivables1  3,637    
Finance receivables2  4,972   2,118 
   42,528   10,977 
Less: allowance for doubtful accounts  411   1,569 
  $42,117  $9,408 

1Factory receivables represent amounts due primarily from manufacturer for holdbacks, rebates, co-op advertising, warranty and supplier returns.
2Finance receivables originated in connection with the Company’s vehicle sales are held for sale and are subsequently sold.

NOTE 5 – INVENTORY

Inventory consists of the following as of September 30, 2021 and December 31, 2020:

  September 30,
2021
  December 31,
2020
 
New Vehicles $53,975  $         — 
Pre-owned vehicles:        
Powersport vehicles  67,843   1,870 
Automobiles and trucks  27,185   19,490 
Parts, accessories and other  22,452    
  $171,455  $21,360 

Floor plan notes payable as of September 30, 2021 and December 31, 2020 were as follows:

  September 30,
2021
  December 31,
2020
 
Floor plan notes payable - trade $21,350  $ 
Floor plan notes payable - non-trade  65,825   17,812 
Floor plan notes payable $87,175  $17,812 


Floor plan notes payable-trade reflects amounts borrowed to finance the purchase of specific new and, to a lesser extent, used vehicle inventory with corresponding manufacturers’ captive finance subsidiaries (“trade lenders”). Floor plan payable-non-trade represents amounts borrowed to finance the purchase of specific new and used vehicle inventories with non-trade lenders. Changes in floor plan notes payable-trade are reported as operating cash flows and changes in floor plan payable-non-trade are reported as financing cash flows in the accompanying Combined Statements of Cash Flows.

New inventory costs are generally reduced by manufacturer holdbacks, incentives, floor plan assistance, and non-reimbursement-based manufacturer advertising rebates, while the related vehicle floor plan payables are reflective of the gross cost of the vehicle. The vehicle floor plan payables, as shown in the above table, will generally also be higher than the inventory cost due to the NextGen Notetiming of $27,353the sale of a vehicle and $42,833, respectively.payment of the related liability. Vehicle floor plan facilities are due on demand, but in the case of new vehicle inventories, are generally paid within several business days after the related vehicles are sold. Vehicle floor plan facilities are primarily collateralized by vehicle inventories and related receivables.

New vehicle floor plan facilities generally utilize LIBOR or ADB (Average Daily Balance)-based interest rates, which generally ranged between 5.0% and 7.0% as of September 30, 2021. Used vehicle floor plan facilities generally utilize prime, LIBOR or ADB-based interest rates, which ranged between 4.75% and 8.0% as of September 30, 2021. The aggregate capacity to finance our inventory under the new and used vehicle floor plan facilities was $217,717 as of September 30, 2021.


 
 
Three-Months Ended
September 30,
 
 
Nine-Months Ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Pro forma revenue
 $3,706,142 
 $45,606 
 $3,868,079 
 $100,006 
Pro forma net loss
 $(2,317,503)
 $(567,401)
 $(5,237,814)
 $(1,625,690)
Loss per share - basic and fully diluted
 $(0.23)
 $(0.08)
 $(0.58)
 $(0.23)
Weighted-average common shares and common stock equivalents outstanding basic and fully diluted
  10,018,541 
  7,023,809 
  9,105,429 
  7,023,809 

NOTE 46 – PROPERTY AND EQUIPMENT, NET

The following table summarizes property and equipment, net of accumulated depreciation and amortization as of September 30, 20172021, and December 31, 2016:2020:

  September 30,
2021
  December 31,
2020
 
Buildings and improvements $40,908  $ 
Leasehold Improvements  6,689   321 
Equipment  4,832    
Furniture and fixtures  297   191 
Technology development  12,274   11,008 
Vehicles  1,418   241 
Total property and equipment  66,418   11,761 
Less: accumulated depreciation and amortization  7,489   5,240 
Total $58,929  $6,521 

September 30,
2017
December 31,
2016
Vehicles
$472,870
$-
Furniture and equipment
127,306
-
Technology development
1,835,097
-
Total property and equipment
2,435,273
-
Less: accumulated depreciation and amortization
268,947
-
Property and equipment, net
$2,166,326
$-

At

Amortization and depreciation on Property and Equipment is determined on a straight-line basis over the estimated useful lives ranging from three to five years.

As of September 30, 2017,2021, capitalized technology development costs were $1,835,097, which includes $1,400,000 of$12,066 and capitalized software acquired in the NextGen transaction. For additional information, see Note 3 - “Acquisitions.”costs were $208. Total technology development costs incurred for the nine-month periodthree and nine-months ended September 30, 2017 were $713,766,2021 was $1,008 and $2,706, respectively, of which $435,097$360 and $1,266, respectively was capitalized and $278,669$648 and $1,441, respectively, was charged to expense in the accompanying Condensed Consolidated Statements of Operations. TheDepreciation expense for the three and nine-months ended September 30, 2021 was $689 and $1,920, respectively, which included the amortization of capitalized technology development costs of $592 and $1,710, respectively. Total technology development costs incurred for the three and nine-monthnine-months ended-months ended September 30, 2020 was $1,164 and $2,635, respectively, of which $984 and $1,598, respectively, was capitalized and $180 and $1,037 respectively, was charged to expense in the accompanying Condensed Consolidated Statements of Operations. Depreciation expense for the three and nine-months ended-month periods ended September 30, 20172020 was $89,429$536 and $219,374, respectively. There were no$1,568, respectively, which included the amortization of capitalized technology development costs incurredof $477 and no amortization of capitalized development costs for the same periods in 2016. Depreciation expense on vehicles, furniture and equipment for the three and nine-month periods ended September 30, 2017 was $28,598 and $49,573,$1,367, respectively. Depreciation on furniture and equipment for the three and nine-month periods ended September 30, 2016 was $475 and $1,425, respectively.

NOTE 57 – INTANGIBLE ASSETS NETAND GOODWILL

Intangible assets, net consist

The following is a summary of the following atcarrying amounts of goodwill, franchise rights and other intangible assets as of September 30, 20172021 and December 31, 2016:2020.

  September 30,
2021
  December 31,
2020
 
Goodwill $263,107  $26,887 
         
Other Intangible Assets        
Franchise rights - indefinite life $282,000  $ 
Other intangibles  22,175   46 
   304,175   46 
Less accumulated amortization  615    
Intangible assets, net $303,560  $46 

September 30,
2017
Amortized Identifiable Intangible Assets:
Customer agreements
Balance at December 31, 2016
$-
Customers acquired
10,000
Amortization
(3,750)
Balance at September 30, 2017
$6,250
Non-compete agreements
Balance at December 31, 2016
-
Agreements
100,000
Amortization
(30,000)
Balance at September 30, 2017
$70,000
Unamortized Identifiable Intangible Assets:
Domain names
Balance at December 31, 2016
$45,515
Domain names acquired
-
Impairment or write down
-
Balance at September 30, 2017
$45,515
Intangible assets, net at September 30, 2017
$121,765

Amortization expense related to

The Company evaluates intangible assets for the three and nine-month periods endedimpairment at least annually, or when triggering events occur. No triggering events were noted as of September 30, 2017 was $11,250 and $33,750, respectively. The estimated future amortization expenses related to identifiable intangible assets is as follows:2021.


Remainder through December 31, 2017
 $11,250 
2018
  45,000 
2019
  20,000 
 
 $76,250 

NOTE 68 – ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

The following table summarizes accounts payable and other accrued liabilities as of September 30, 20172021 and December 31, 2016:2020:

  September 30,
2021
  December 31,
2020
 
Accounts Payable $8,165  $8,168 
Accrued Interest  2,977   1,486 
Operating lease liability-current portion  7,435   1,630 
Financing lease liability-current portion  345    
Accrued Payroll  22,674   1,080 
Customer deposits  5,449    
State and local taxes  6,591   856 
Professional fees  6,969   112 
Other accrued expenses  12,779   861 
Total $73,384  $14,193 
 
 
September 30,
2017
 
 
December 31,
2016
 
Accounts payable
 $1,539,572 
 $219,101 
Sales taxes
  296 
  - 
Accrued compensation and benefits
  354,790 
  - 
Other
  7,885 
  - 
Total accounts payable and accrued liabilities
 $1,902,543 
 $219,101 

NOTE 79 – NOTES PAYABLE

Notes payable consisted of the following as of September 30, 20172021 and December 31, 2016:2020:

  September 30,
2021
  December 31,
2020
 
Term Loan Credit Agreement dated August 31, 2021. Amortization payments  are required quarterly commencing in the quarter ending December 31, 2021. The Initial Loan Term Facility matures on August 31, 2026. The interest rate as of September 30, 2021 was 9.25%. $252,777  $ 
Term Loan Credit Agreement-NextGen dated February 8, 2017. Interest payable semi-annually at 6.5% through February 9, 2019 and 8.5% through February 10, 2020 and 10.0% thereafter through maturity, which was January 31, 2021.     833 
Notes payable-private placement dated March 31, 2017. Interest payable semi-annually at 8.5% through September 30, 2020 and 10.0% thereafter through maturity, which was June 30, 2021     669 
Line of Credit- RumbleOn Finance. Line of credit secured by the loans and other assets of RumbleOn Finance, LLC. Interest rate as of September 30, 2021 was 7.25%. Principal and interest is payable on demand.     889 

Unsecured note payable to P&D Motorcycles in the original amount of $1,724 with interest rate of 4% through maturity which is July 1, 2022.

  

1,073

   

 

Unsecured notes payable to RideNow Management, LLLP, a related party through equal ownership by two directors; monthly principal payments ranging from $7 to $13; interest accruing at rates ranging from LIBOR+.6% to LIBOR+1.3%.

  

1,033

   

 
Notes payable-PPP Loans dated May 1, 2020. Payments of principal and interest at 1% were deferred until September 1, 2021, at which time the Company will make equal payments of principal and interest through maturity, which is April 1, 2025.  4,612   5,177 
Total notes payable and lines of credit  259,495   7,568 
Less: Current portion  6,151   2,877 
Long-term debt, net of current portion $253,344  $4,691 

 
 
September 30,
2017
 
 
December 31,
2016
 
Notes payable-NextGen dated February 8, 2017. Interest is payable semi-annually at 6.5% through February 9, 2019 and 8.5% through maturity which is February 8, 2020.
 $1,333,334 
 $- 
Notes payable-private placement dated March 31, 2017. Interest is payable at maturity and accrues at 6.5% through March 31, 2019 and 8.5% through maturity which is March 31, 2020.
  667,000 
  - 
Convertible note payable-related party dated July 13, 2016. Interest rate of 6.0% which is accrued and paid at maturity. Note matures on July 26, 2026. Note is convertible into common stock, in whole at any time before maturity at the option of the holder at $.75 per share.
  - 
  197,358 
Senior Secured Promissory Notes dated September 5, 2017. Interest rate of 5.0% through December 31, 2017 and a rate of 10% through maturity which is accrued and paid at maturity. Note matures on September 5, 2018.
  1,650,000 
    
Less: Debt discount
  (725,123)
  (196,076)
 
 2,925,211
 
 1,282
 
Current portion (net of $139,726 of debt discount)
  1,510,274
 
  -
 
Long-term portion
 1,414,937
 
 1,282
 


Convertible Note Payable-Related Party

Term Loan Credit Agreement

On July 13, 2016,the Closing Date, the Company entered into the Oaktree Credit Agreement among the Company, as borrower, the lenders party thereto, and Oaktree Fund Administration, LLC, as administrative agent and collateral agent (the “Administrative Agent”). The Oaktree Credit Agreement provides for secured credit facilities in the form of a $280,000 principal amount of initial term loans (the “Initial Term Loan Facility”) and a $120,000 in aggregate principal amount of delayed draw term loans (the “Delayed Draw Term Loans Facility,” and together with the Initial Term Loan Facility, the “Oaktree Credit Facility”). The proceeds from the Initial Term Loan Facility, together with cash on hand, and the proceeds from the August 2021 Offering were used to (i) consummate the RideNow Transaction and (ii) pay fees, expenses and other items related to the consummation of the RideNow Transaction, the August 2021 Offering and to provide for working capital. The proceeds from the Delayed Draw Term Loans Facility, if drawn, will be used to finance acquisitions permitted by the Oaktree Credit Agreement and similar investments or “earn-outs” entered into in connection with acquisitions and to pay fees and expenses relating thereto. Loans under the Delayed Draw Term Loans Facility are subject to customary conditions precedent for facilities of this type including the need to meet certain financial tests and become available six (6) months after the Closing Date and are unavailable to be drawn after the eighteen (18) month anniversary of the Closing Date. The Oaktree Credit Facility also provides for incremental draws for up to an unsecured convertible noteadditional $100,000 in accordance with the terms set forth in the Oaktree Credit Agreement, which may be used for acquisitions or working capital.

The loan is reported on the balance sheet as senior secured debt and was recorded net of debt discount of $27,223. The debt discount includes the warrant for $10,950 that was previously recorded as a deferred finance charge. See Note 11-Stockholders’ Equity for a more detailed discussion of the warrant. The debt discount also includes fees incurrent in from our investment bankers and other debt issuance expenses. Borrowings under the Oaktree Credit Facility bear interest at a rate per annum equal, at the Company’s option, to either (a) LIBOR (with a floor of 1.00%), plus an applicable margin of 8.25% or (b) a fluctuating adjusted base rate in effect from time to time, plus an applicable margin of 7.25%. At the Company’s option, one percent (1.00%) of such interest may be payable in kind. The interest rate as of September 30, 2021 was 9.25%. Interest expense for the three and nine-months ended September 2021 was $2,666, which included debt amortization of $509.

The Oaktree Credit Agreement contains affirmative and negative covenants customary for facilities of its type which, among other things, generally limit (with certain exceptions including those for permitted acquisitions and floor plan financing): mergers, amalgamations or consolidations; the incurrence of additional indebtedness (including guarantees); the incurrence of additional liens; the sale, license, lease, transfer or other disposition of assets; certain investments; transactions with affiliates; payments of certain indebtedness; and other activities customarily restricted in such agreements. Beginning in the first full calendar quarter after the Closing Date, the Credit Agreement requires that (i) Consolidated Total Net Leverage Ratio not be greater than 4.25 to 1.00; (ii) Consolidated Senior Secured Net Leverage Ratio not be greater than 3.75 to 1.00, and (iii) its Liquidity not be less than $25,000 (each term as defined in the Oaktree Credit Agreement).

On the last business day of each calendar quarter, beginning with the first full fiscal quarter ending after the Closing Date (or with regard to the Delayed Draw Term Loans Facility, beginning with the first full fiscal quarter ending after the applicable funding dates), the Company is required to make amortization payments in an aggregate principal amount equal to 0.25% of the aggregate principal amount of the Initial Term Loan Facility (or with regard to the Delayed Draw Term Loans Facility funded on the applicable funding date). Borrowings under the Oaktree Credit Facility mature five (5) years after the Closing Date.

The Company is permitted to make voluntary prepayments of the loans and is obligated to make mandatory prepayments with regard to excess cash flow and out of the proceeds of certain asset sales and other recovery events and debt and certain equity issuances. Optional prepayments, mandatory prepayments out of the proceeds of debt and certain equity issuances, or an acceleration of the loans following an event of default will subject the Company to payment of certain fees, as defined in the Oaktree Credit Agreement, if such acceleration occurs on or before the thirty-six (36) month anniversary of the Closing Date.

Obligations under the Oaktree Credit Agreement are secured by a first-priority lien on substantially all of the assets of the Company and its wholly owned subsidiaries (the “BHLP Note”“Subsidiary Guarantors”) although certain assets of the Company and Subsidiary Guarantors are subject to a first-priority lien in favor of floor plan lenders, and such liens and priority are subject to certain other exceptions. The Subsidiary Guarantors also guarantee the obligations of the Company under the Oaktree Credit Agreement.

The Oaktree Credit Agreement contains customary events of default for facilities of this type. If an event of default under the Oaktree Credit Agreement occurs and is continuing, the commitments to make available the Delayed Draw Term Loan Facility may be terminated and the principal amount outstanding under the Oaktree Credit Agreement, together with all accrued and unpaid interest and other amounts owed thereunder, may be declared immediately due and payable.


Oaktree Warrant

In connection with providing the debt financing for the RideNow Transaction, and pursuant to the Commitment Letter executed on March 15, 2021, the Company issued warrants to purchase $40,000 shares of Class B common stock to Oaktree Capital Management, L.P. and its lender affiliates (the “Oaktree Warrants”). In connection with the August 2021 Offering, the exercise price of the Warrants was set at $33.00 per share and the aggregate number of shares of Class B common stock underlying the Oaktree Warrants was set at 1,212,121. The Oaktree Warrants are immediately exercisable on the Closing Date and expire eighteen (18) months after the Closing.

Line of Credit- RumbleOn Finance Facility

On June 23, 2020, RumbleOn Finance, LLC, a wholly owned subsidiary of the Company (“RumbleOn Finance”), entered into a loan agreement providing for up to $2,500 in proceeds (the “ROF Facility”) with Berrard Holdings, an entity ownedCL Rider Finance, L.P. (“CL Rider”). In connection with the ROF Facility, RumbleOn Finance pledged its assets to CL Rider to secure the ROF Facility and controlled byexecuted a current officer and director, Mr. Berrard,promissory note in favor of the CL Rider pursuant to which the Company was required to repay $191,858 on or before July 13, 2026 plusROF Facility will accrue interest at 6%an initial rate not lower than 7% per annum. The BHLP Note was also convertible into common stock, in whole, at any time before maturity at the option of the holder at the greater of $0.06 per share or 50% of the price per share of the next qualified financing whichROF Facility is defined as $500,000 or greater. Effective August 31, 2016, the principal amount of the BHLP Note was amended to include an additional $5,500 loaned to the Company,payable on demand by CL Rider. Interest expense on the same terms. On November 28, 2016, the Company completed its qualified financing at $1.50 per share which established the conversion price per shareROF Facility for the BHLP Note of $0.75 per share, resulting infor the principal amount of the BHLP Note being convertible into 263,144 shares of Class B Common Stock. As such, November 28, 2016 became the “commitment date” for determining the value of the BHLP Note conversion feature. Because there had been no trading in the Company’s common stock since July 2014, other than the purchase by Berrard Holdings of 99.5% of the outstanding shares in a single transaction, the Company used the Monte Carlo simulation to determine the intrinsic value of the conversion feature of the BHLP Note, which resulted in a value in excess of the principal amount of the BHLP Note. Thus, the Company recorded a note discount of $197,358 with the corresponding amount as an addition to paid in capital. This note discountthree and nine-months ended September 30, 2021 was amortized to interest expense until the scheduled maturity of the BHLP Note in July 2026 or until it was converted using the effective interest method. On March 31, 2017, the Company issued 275,312 shares of Class B Common Stock upon full conversion of the BHLP Note, having an aggregate principal amount, including accrued interest, of $206,484$0 and a conversion price of $0.75 per share. In connection with the conversion of the BHLP Note, the remaining debt discount of $196,076 was charged to interest expense in the Condensed Consolidated Statements of Operations and the related deferred tax liability was credited to additional paid in capital in the Condensed Consolidated Balance Sheets.$71, respectively.

Notes Payable


NextGen

Note Payable-NextGen

On February 8, 2017, in connection with the acquisition of NextGen, the Company issued a subordinated secured promissory note in favor of NextGen (which note was subsequently assigned to Halcyon in February 2018) in the amount of $1,333,334.$1,333. Halcyon was affiliated with Kartik Kakarala, a former director of the Company. Interest accrues and will be paid semi-annually (i) at a rate of 6.5% annually from the closing date through the second anniversary of such date anddate; (ii) at a rate of 8.5% annually from the second anniversary of the closing date through February 10, 2020; and (iii) 10.0% thereafter through the Maturity Date. Upon the occurrence of any event of default, the outstanding balance under the NextGen Note shall become immediately due and payable upon election of the holder.maturity date. The Company’s obligations under the NextGen Note are secured by substantially all the assets of NextGen Pro LLC (“NetGen Pro”), pursuant to an Unconditional Guaranty Agreement (the “Guaranty Agreement”), by and among NextGen and NextGen Pro, and a related Security Agreement between the parties, each dated as of February 8, 2017. UnderAs discussed below, the termsnote was exchanged for a new note in January 2020, which extended the maturity date of the Guaranty Agreement, NextGen Pro has agreed to guarantee the performance of all the Company’s obligations under the NextGen Note.note until January 31, 2021. Interest expense on the NextGen NotesNote for the three and nine-month periodsnine-months ended September 30, 20172021 was $21,370$0 and $54,849,$7, respectively. Interest expenses on the NextGen Note for the three and nine-months ended September 30, 2020, was $21 and $66, respectively.

Notes Payable-Private

Private Placement

On March 31, 2017, the Company completed funding of the second tranche of the 2016 Private Placement (as defined below).Placement. The investors were issued 1,161,92058,096 shares of Class B Common Stockcommon stock of the Company and promissory notes (the “Private Placement Notes”) in the amount of $667,000,$667, in consideration of cancellation of loan agreements having an aggregate principal amount committed by the purchasers of $1,350,000. Under the terms of the Private Placement Notes, interest shall accrue on the outstanding and unpaid principal amounts until paid in full.$1,350. The Private Placement Notes maturematured on MarchJanuary 31, 2020.2021. Interest accruesaccrued at a rate of 6.5% annually from the closing date through the second anniversary of such date anddate; at a rate of 8.5% annually from the second anniversary of the closing date through March 31, 2020; and at a rate of 10% thereafter through the maturity date. Upon the occurrence of any event of default, the outstanding balance under the Private Placement Notes shall become immediately due and payable upon election of the holders.Maturity Date. Based on the relative fair values attributed to the Class B Common Stockcommon stock and promissory notes issued in the 2016 Private Placement, the Company recorded a debt discount on the promissory notes of $667,000$667 with the corresponding amounts recorded as an addition to paid inpaid-in capital. The debt discount iswas fully amortized to interest expense untilat the scheduled maturity of the Private Placement Notes in March 2020January 2021 using the effective interest method. The effective interest rate at SeptemberJune 30, 20172021 was 26.0%. Interest expense on the Private Placement Notes was $0 and $18, respectively for the three and nine-month periodsnine months ended September 30, 20172021. Interest expense for the three and nine-months ended September 30, 2020 was $94,885$17 and $184,943,$125, respectively, which included debt discount amortization of $41,979$0 and $81,603, respectively$76, respectively. On January 31, 2021, a payment of $371 was made on the Private Placement Note and the remaining balance of $297 was extended through June 30, 2021. The Private Placement Notes were paid in full on July 1, 2021.

Exchange of Notes Payable

Certain of the Company’s investors extended the maturity of currently outstanding promissory notes, and exchanged such notes for new notes (the “New Investor Notes”), pursuant to that certain Note Exchange Agreement, dated January 14, 2020 (the “Investor Note Exchange Agreement”), by and between the Company and each investor thereto, including Halcyon, such New Investor Note for an aggregate principal amount of $833 (after taking account of a $500 pay down of the previously outstanding Halcyon note), Blue Flame Capital, LLC (“Blue Flame”), an entity affiliated with Denmar Dixon, a director of the Company, such New Investor Note for an aggregate principal amount of $99, and Mr. Dixon, individually, such New Investor Note for an aggregate principal amount of $273. The Halcyon and Blue Flame outstanding principal plus accrued interest were paid in full on January 31, 2021. The remaining outstanding principal plus accrued interest of the New Investor Notes was paid in full on July 1, 2021.

Bridge Loan

On March 12, 2021, in anticipation of the RideNow Transaction, the Company and its subsidiary, NextGen Pro, executed a secured promissory note with BRF Finance Co., LLC (“BRF Finance”), an affiliate of B. Riley Securities, Inc., pursuant to which BRF Finance loaned the Company $2,500 (the “Bridge Loan”). The Bridge Loan matures on the earlier of September 30, 2021 or upon the issuance of debt or equity above a threshold. The Bridge Loan plus accrued interest at 12% was paid in full on the Closing Date. Interest expense on the Bridge Loan for the three and nine-month periodsnine-months ended September 30, 2017.2021, was $53 and $147, respectively.

PPP Loans

Notes Payable-Senior Secured Promissory Notes

On September 5, 2017,May 1, 2020, the Company, executed Senior Secured Promissory Notesand its wholly owned subsidiaries Wholesale and Wholesale Express (together, the “Subsidiaries,” and with the Company, the “Borrowers”), each entered into loan agreements and related promissory notes (the “Notes”“SBA Loan Documents”) to receive U.S. Small Business Administration Loans (the “SBA Loans”) pursuant to the Paycheck Protection Program (the “PPP”) established under the CARES Act, in favorthe aggregate amount of several investors, including certain executive officers and directors$5,177 (the “Loan Proceeds”). Pursuant to the terms of the Company,SBA Loan Documents, the Borrowers can apply for and receive forgiveness for all, or a portion of the loans granted under the PPP. Such forgiveness will be determined, subject to limitations, based on the use of loan proceeds for certain permissible purposes as set forth in the PPP, including, but not limited to, payroll costs, mortgage interest, rent or utility costs (collectively, “Qualifying Expenses”), and on the maintenance of employee and compensation levels during a certain time period following the funding of the PPP Loans. In July, 2021, we applied to obtain forgiveness of the PPP Loans and received approval for the forgiveness totaling $564 in September, 2021. The balance of the PPP loans of $4,612 is still under review by the SBA and the Company can provide no assurance that it will obtain forgiveness of this remaining balance in whole or in part. As of September 30, 2021, payments on this remaining loan balance commenced September 1, 2021 and the loans mature on April 25, 2025.

Interest expense on the PPP Notes for the three and nine-months ended September 30, 2021 was $13 and $39, respectively. Interest expense on the PPP Notes for the three and nine-months ended September 30, 2020 was $12 and $19 respectively.


NOTE 10 – CONVERTIBLE NOTES

As of September 30, 2021, the outstanding convertible promissory notes net of debt discount and issue costs are summarized as follows:

  September 30, 2021  December 31, 2020 
  Principal
Amount
  Debt
Discount
  Carrying
Amount
  Principal
Amount
  Debt
Discount
  Carrying
Amount
 
Convertible senior notes $38,750  $10,102  $28,648  $38,750  $11,737  $27,013 
                         

$1,536 unsecured note

  448   169   279   1,024   308   716 
 Total convertible notes  39,198   10,271   28,927   39,774   12,045   27,729 
Less: Current portion  448   169   279   768   205   563 
Convertible debt, net of current portion $38,750  $10,102  $28,648  $39,006  $11,840  $27,166 

Convertible Senior Notes

On May 9, 2019, the Company entered into a purchase agreement (the “Old Notes Purchase Agreement”) with JMP Securities LLC (“JMP Securities”) to issue and sell $30,000 in aggregate principal amount of $1,650,000 (“Principal Amount”its 6.75% Convertible Senior Notes due 2024 (the “Old Notes”) in a private placement to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”) (the “2019 Note Offering”). On January 10, 2020, the Company entered into a Note Exchange and Subscription Agreement, as amended by a Joinder Agreement (together, the “New Note Purchase Agreement”), with the investors in the 2019 Note Offering, pursuant to which the Company agreed to complete (i) a note exchange pursuant to which $30,000 of the Old Notes would be cancelled in exchange for a new series of 6.75% Convertible Senior Notes due 2025 (the “New Notes,” and together with the Old Notes, the “Public Notes”) and (ii) the issuance of additional New Notes in a private placement (the “2020 Note Offering”). On January 14, 2020, the Company closed the 2020 Note Offering. The proceeds for the 2020 Note Offering after deducting for payment of accrued interest on the Old Notes and offering-related expenses were approximately $8,272.

The New Notes were issued pursuant to an Indenture (the “New Indenture”), by and between the Company and the Trustee. The New Notes bear interest at 6.75% per annum, payable semiannually on January 1 and July 1, beginning on July 1, 2020. The New Notes may bear additional interest under specified circumstances relating to the Company’s failure to comply with its reporting obligations under the New Indenture or if the New Notes are not freely tradable as required by the New Indenture. The New Notes mature on January 1, 2025, unless earlier converted, redeemed, or repurchased pursuant to their terms.

The initial conversion rate of the New Notes is 25 shares of Class B common stock per $1 principal amount of New Notes, which is equal to an initial conversion price of $40.00 per share. The conversion rate is subject to adjustment in certain events as set forth in the New Indenture but will not be adjusted for any accrued and unpaid interest. In addition, upon the occurrence of a “make-whole fundamental change” (as defined in the New Indenture), the Company will, in certain circumstances, increase the conversion rate by a number of additional shares for a holder that elects to convert its New Notes in connection with such make-whole fundamental change. Before July 1, 2024, the New Notes will be convertible only under circumstances as described in the New Indenture. No adjustment to the conversion rate as a result of conversion or a make-whole fundamental change adjustment will result in a conversion rate greater than 62.0 shares per $1 in principal amount.

The New Indenture contains a “blocker provision” which provides that no holder (other than the depository with respect to the notes) or beneficial owner of a New Note shall have the right to receive shares of the Class B common stock upon conversion to the extent that, following receipt of such shares, such holder or beneficial owner would be the beneficial owner of more than 4.99% of the outstanding shares of the Class B common stock.


The New Notes are not redeemable by the Company before January 14, 2023. The Company may redeem for cash all or any portion of the New Notes, at its option, on or after January 14, 2023 if the last reported sale price of the Class B common stock has been at least 130% of the conversion price then in effect for at least 20 trading days (whether or not consecutive), including the trading day immediately preceding the date on which the Company provides notice of redemption, during any 30 consecutive trading day period ending on, and including, the trading day immediately preceding the date on which the Company provides notice of redemption at a redemption price equal to 100% of the principal amount of the notes to be redeemed, plus accrued and unpaid interest to, but excluding, the redemption date. No sinking fund is provided for the New Notes.

The New Notes rank senior in right of payment to any of the Company’s indebtedness that is expressly subordinated in right of payment to the New Notes; equal in right of payment to any of the Company’s unsecured indebtedness that is not so subordinated; effectively junior in right of payment to any of the Company’s secured indebtedness to the extent of the value of the assets securing such indebtedness; and structurally junior to all indebtedness and other liabilities of current or future subsidiaries of the Company (including trade payables).

The New Notes are subject to events of default typical for this type of instrument. If an event of default, other than an event of default in connection with certain events of bankruptcy, insolvency or reorganization of the Company or any significant subsidiary, occurs and is continuing, the Trustee by notice to the Company, or the holders of at least 25% in principal amount of the outstanding New Notes by notice to the Company and the Trustee, may declare 100% of the principal and accrued and unpaid interest, if any, on all the New Notes then outstanding to be due and payable.

As of September 30, 2021, the conditions allowing holders of the New Notes to convert have not been met and therefore the New Notes are not yet convertible.

The Company accounted for the exchange of the Old Notes and the issuance of the New Notes in accordance with the conversion guidance in ASC 470-20 “Debt – Debt with Conversion and Other Option” (ASC 470-20) and determined that the exchange of the Old Notes for the New Notes required derecognition of the Old Notes given that the difference in the fair value of the embedded conversion feature of the New Notes relative to the Old Notes was in excess of 10 percent of the Old Notes conversion feature fair value. In derecognizing the Old Notes, the Company recognized a gain of $188 equal to difference between the fair value of the Old Notes liability immediately prior to extinguishment and the carrying amount of the liability component of the Old Notes, including any unamortized debt issuance costs. The remaining consideration of $2,593 was allocated to the reacquisition of the equity component and recognized as a reduction of stockholder’s equity.

The New Notes were accounted for in accordance with FASB ASC 470, Debt and ASC 815, Derivatives and Hedging, which includesrequired bifurcation of the liability and equity components. The Company determined the carrying amount of the liability component was $25,280 and represents the present value of the New Notes cash flows using an aggregate original issueimplied discount rate of $150,000. The18.7%, which is a yield applicable to similar debt instruments that do not have the conversion feature. After allocation of the initial proceeds to the liability components, the remaining amount was allocated to the equity component and recorded as additional paid in capital. The Company fromrecorded $13,529, in total debt discount related to the New Notes netwhich included $60 of originaldebt issuance discount, was $1,500,000.costs. The Notes are secured by an interest in allCompany allocates transaction costs related to the Company’s Collateral, as such term is defined in the Notes.The Notes mature on September 5, 2018 and bear interest at a rate equal to 5% per annum through December 31, 2017, and a rate of 10% per annum thereafter. Interest is payable monthly in arrears. Upon the occurrence of any event of default, the outstanding balance under the Notes shall become immediately due and payable upon electionissuance of the holders.The Principal Amount and any unpaid interest accrued thereon may be prepaid by the Company at any time priorNew Notes to the maturity date without premium or penalty upon five days prior written noticeliability and equity components using the same proportions as the initial carrying value of the New Notes. The $60 of transaction costs attributable to the noteholder. Ifdebt component are being amortized to interest expense using the Company consummates in one or more transactions financingeffective interest method over the term of any nature resulting in net proceeds availablethe New Notes. Transaction costs attributable to the equity component were $41 and are netted with the equity component of the New Notes in stockholders’ equity. The equity component is not remeasured as long as it continues to meet the conditions for equity classification The Company of $5,000,000 or more, thenfurther valued a derivative liability in connection with the noteholders may requireinterest make-whole provision at $11 on the Company to prepay the Notesissuance date based on thirty (30) days prior written notice to the Company. The original issuea lattice model. This amount was recorded as a debt discount and is amortized to interest expense untilover the scheduled maturityterm of the New Notes in September 2018 using the effective interest method.rate. The effective interest ratederivative liability is remeasured at each reporting date with an increase in value of $7 and $25 being recorded in change in derivative liability in the Condensed Consolidated Statement of Operations for the three and nine-months ended September 30, 20172021, respectively. The value of the derivative liability as of September 30, 2021 was 10.0%.$41.


The interest expense recognized with respect to the Convertible Notes was as follows:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Contractual interest expense $654  $654  $1,308  $1,912 
Amortization of debt discount  569   479   2,290   1,367 
Total interest expense $1,223  $1,133  $3,598  $3,279 

Convertible Notes-Autosport USA

On February 3, 2019, in connection with the Autosport Acquisition, the Company issued a (i) $500 Promissory Note and (ii) a $1,536 Convertible Note in favor of the seller. The $500 Promissory Note was repaid in full in 2020. The $1,536 Convertible Note matures on January 31, 2022 and accrues interest at a rate of 6.5% per annum. Any interest and principal due under the Convertible Note is convertible into shares of the Company’s Class B common stock at a conversion price of $115.00 per share, (i) at the Seller’s option, or (ii) at the Buyer’s option, on any day that (a) any portion of the principal of the Convertible Note remains unpaid and (b) the weighted average trading price of the Company’s Class B common stock on Nasdaq for the twenty (20) consecutive trading days preceding such day has exceeded $140.00 per share. The maximum number of shares issuable pursuant to the Convertible Note is 2,449 shares of the Company’s Class B common stock. Interest expense on the NotesConvertible Note for the three and nine-month periodsnine-months ended September 30, 20172021 was $15,925$51 which included $10,274$37 of original issuedebt discount amortization. On October 23, 2017, the Company completed a public offering and used approximately $1,661,075 amortization as compared to interest expense of the net proceeds$52 which included $20 of the offeringdebt discount amortization for the repaymentsame periods of the Notes in the aggregate principal amount of $1,650,000, plus accrued interest, which resulted in the termination of the Notes. For additional information, see Note 15 “Subsequent Events.”2020.

NOTE 11 – STOCKHOLDER EQUITY

Share-Based Compensation


NOTE 8 – STOCKHOLDERS’ EQUITY
On November 28, 2016, the Company completed a private placement with certain purchasers, with respect to the sale of an aggregate of 900,000 shares of common stock of the Company at a purchase price of $1.50 per share for total consideration of $1,350,000 (the “2016 Private Placement”). In connection with the 2016 Private Placement, the Company also entered into loan agreements, pursuant to which the purchasers would loan to the Company their pro rata share of up to $1,350,000 in the aggregate upon the request of the Company at any time on or after January 31, 2017 and before November 1, 2020. On March 31, 2017, the Company completed the second tranche of the 2016 Private Placement. For additional information, see Note 7 - “Notes Payable.”
On January 9, 2017, the Company’s Board of Directors approved, subject to stockholder approval, the adoption of the Plan.

On June 30, 2017, the Company’s shareholders approved a Stock Incentive Plan (as amended, the “Plan”) allowing for the issuance of RSUs, stock options (“Options”), Performance Units, and other equity awards (collectively “Awards”). As of September 30, 2021, the number of shares authorized for issuance under the Plan was approved by the Company’s stockholders at the 2017 Annual Meeting of Stockholders. The purposes of the Plan are to attract, retain, reward and motivate talented, motivated and loyal employees and other service providers (“Eligible Individuals”) by providing them with an opportunity to acquire or increase a proprietary interest in the Company and to incentivize them to expend maximum effort for the growth and success of the Company, so as to strengthen the mutuality of the interests between such persons and the stockholders of the Company. The Plan will allow the Company to grant a variety of stock-based and cash-based awards to Eligible Individuals. Twelve percent (12%) of the Company’s issued and outstanding2,700,000 shares of Class B Common Stock from common stock. To date, most RSU and Option awards are service/time to time are reserved for issuance under the Plan. Asbased vested over a period of September 30, 2017, 9,018,541 shares are issued and outstanding, resulting in up to 1,082,225 shares available for issuance under the Plan. As of September 30, 2017, thethree years. The Company has also granted 560,000 RSUsperformance-based awards and market condition-based awards with vesting schedules that are typically dependent on achieving a particular objective within thirty-six months.

The Company estimates the fair value of awards granted under the Plan to certain officers and employeeson the date of grant. In the case of time or service based RSU awards, the fair value is the price of the Company. The aggregateClass B common stock on the date of the award. Performance Awards use the share prices of the Class B common stock but the Company, both at grant and each subsequent quarter, considers whether to apply a discount to the fair value in situations where the Company believes there is risk that the relevant performance metrics may not be met. Options are calculated using the Black-Scholes option valuation model while market-condition based awards are estimated using a Monte Carlo simulation model as these awards are tied to a market condition. Both the Black-Scholes and Monte-Carlo simulations utilize multiple input variables to determine the probability of the RSUs was $2,103,500. The RSUs vestCompany’s Class B stock price being at certain prices over a three-year period as follows: (i) 20% oncertain time periods, resulting in an implied value to the first anniversaryholder.

In connection with the closing of the grant date; (ii) 30% onRideNow Transaction, the second anniversaryCompany accelerated all the outstanding RSU awards for all participants and waived certain market-based share price hurdles for all market-based awards. This waiver was accounted for as a modification of the grant date; and (iii) 50% on the third anniversary of the grant date.awards. The fair value of the grant is amortized overawards was remeasured as of effective date of the period fromwaiver, and the grant date throughchange in fair value was fully expensed given the vesting dates. Compensation expense recognized forconcurrent delivery of such shares. In addition, in connection with the execution of the executive employment agreements entered into with each Messrs. Chesrown, Coulter, Levy, and Tkach, (the “Executive Employment Agreements”), Messrs. Coulter and Tkach were granted service-based RSUs and market based awards were granted to each of Messrs. Chesrown, Coulter, Tkach, and Levy. The cost of the acceleration of these grantsRSU awards and other stock issuances of $23,943 has been reported in the Condensed Consolidated Statement of Operations for the three and nine-month periodsnine-months ended September 30, 2017 was $157,763 and $287,550, respectively. The Company has approximately $1,605,600 in unrecognized2021 as stock-based compensation with an average remaining vesting periodand other issuances.

On September 30, 2021, the Audit Committee approved the issuance of three years.

On January 9, 2017, the Company’s Board of Directors and stockholders holding 6,375,000154,731 shares of the Company’s issuedClass B common stock as a gift of a death benefit to the estate of Mr. Berrard, or as instructed by the estate of Mr. Berrard. Mr. Berrard was one of the Company’s founders. Also, on August 30, 2021, the Audit Committee approved a gift of a death benefit to the estate of Mr. Berrard, or as instructed by the estate of Mr. Berrard, in an amount equal to (1) $1,500, which shall be paid in equal weekly installments beginning October 1, 2021 and ending June 30, 2024 and (2) the cash bonus paid to the Company’s Chief Executive Officer each quarter over the same period ending June 30, 2024, if and when paid to the Chief Executive Officer in accordance with the Company’s Executive Incentive Program. The Company accrued the liability for approximately $1,300  during the three-months ended September 30, 2021.


We generally expense the grant-date fair value of all awards on a straight-line basis over the vesting period. However, the acceleration of awards as described above resulted in the awards being expensed in the three-months ended September 30, 2021. The following table reflects the stock-based compensation for the three and nine-months ended September 30, 2021 and September 30, 2020.

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Restricted Stock Units $24,722  $847  $27,142  $2,379 
Options  8   15   23   46 
Total stock-based compensation $24,730  $862  $27,165  $2,425 

As of September 30, 2021, there are 2,551 Options and 524,578 RSUs outstanding. The total unrecognized compensation expense related to outstanding equity awards was approximately $2,955, which the Company expects to recognize over a weighted-average period of approximately 35 months.

January 2020 Offering

On January 14, 2020, the Company closed its public offering of 1,035,000 shares of Class B common stock approvedat a price to the public of $11.40 per share (“2020 Public Offering”), which included the full exercise of the underwriter’s option to purchase an amendmentadditional 135,000 shares from RumbleOn. The Company raised approximately $10,780 in net proceeds for working capital and general corporate purposes.

Reverse Stock Split

On May 18, 2020, the Company filed a Certificate of Change to the Company’s Articles of Incorporation (the “Certificate of Amendment”), to change the name of the Company to RumbleOn, Inc. and to create an additional class of common stock of the Company, which was effective on February 13, 2017 (the “Effective Date”).

Immediately before approving the Certificate of Amendment, the Company had authorized 100,000,000 shares of common stock, $0.001 par value (the “Authorized Common Stock”), including 6,400,000 issued and outstanding shares of common stock (the “Outstanding Common Stock, and together with the Authorized Common Stock, the “Common Stock”). Pursuant to the Certificate of Amendment, the Company designated 1,000,000 shares of Authorized Common Stock as Class A Common Stock (the “Class A Common Stock”), which Class A Common Stock ranks pari passu with all of the rights and privileges of the Common Stock, except that holders of the Class A Common Stock are entitled to ten votes per share of Class A Common Stock issued and outstanding, and all other shares of Common Stock, including all shares of Outstanding Common Stock shall be deemed Class B Common Stock (the “Class B Common Stock”), which Class B Common Stock is identical to the Class A Common Stock in all material respects, except that holders of the Class B Common Stock are entitled to one vote per share of Class B Common Stock issued and outstanding.
Also on January 9, 2017, the Company’s Board of Directors and stockholders holding 6,375,000 of the Company’s issued and outstanding shares of common stock approved the issuance to (i) Marshall Chesrown of 875,000 shares of Class A Common Stock in exchange for an equal number of shares of Class B Common Stock held by Mr. Chesrown, and (ii) Steven R. Berrard of 125,000 shares of Class A Common Stock in exchange for an equal number of shares of Class B Common Stock held by Mr. Berrard, effective at the time the Certificate of Amendment was filed with the Secretary of State of Nevada.
On the Effective Date, the Company filed the Certificate of Amendment with the Secretary of State of the State of Nevada changing the Company’s name to RumbleOn, Inc.effect a one-for-twenty reverse stock split of its issued and creating theoutstanding Class A common stock and Class B Common Stock. Alsocommon stock (the “Reverse Stock Split”). The Reverse Stock Split was effective at 12:01 a.m., Eastern Time, on May 20, 2020. No fractional shares were issued as a result of the Effective Date,Reverse Stock Split. There was a 7,131 fractional share adjustment as a result of rounding up to the nearest whole share in connection with the Reverse Stock Split. The authorized preferred stock of the Company issued an aggregatewas not impacted by the Reverse Stock Split. The Company has retrospectively adjusted the per share and share amounts included in this Quarterly Report on Form 10-Q for the Reverse Stock Split.


April 2021 Offering

On April 8, 2021, the Company closed its public offering of 1,000,000 shares of Class A Common Stock to Messrs. Chesrown and Berrard in exchange for an aggregate of 1,000,0001,048,998 shares of Class B Common Stock held by them. Also oncommon stock at a price to the Effective Date,public of $38.00 per share (the “April 2021 Offering”). The Company raised approximately $36,797 in net proceeds for working capital and general corporate purposes.

August 2021 Offering

On August 31, 2021, the Company amendedclosed its bylaws to reflect the name change to RumbleOn, Inc. and to reflect the Company’s primary placeAugust 2021 Offering of business as Charlotte, North Carolina.

On March 31, 2017, the Company completed the sale of 620,0005,053,029 shares of Class B Common Stock, par value $0.001,common stock at a price to the public of $4.00$33.00 per share, for aggregate proceeds of $2,480,000 inwhich included the private placement (the “2017 Private Placement”). Officers and directorsfull exercise of the Company acquired 175,000 shares of Class B Common Stock in the 2017 Private Placement. In May 2017, the Company completed the sale ofunderwriter’s option to purchase an additional 37,500659,090 shares of Class B Common Stockfrom RumbleOn. The Company raised approximately $154,443 in net proceeds for the 2017 Private Placement. Proceeds from the 2017 Private Placement were used to complete the launch of the Company’s website, www.rumbleon.com, acquire vehicle inventory, continue development of the Company’s platform,RideNow Transaction and for working capital purposes.capital.

Warrant

On

At inception of the Commitment Letter, the Company accounted for the Oaktree Warrant as a liability with the initial offset as a deferred financing charge as the Oaktree Warrant was issued in lieu of a commitment fee connected to the debt financing of the RideNow Transaction. The initial warrant liability and deferred financing charge recognized was $10,950. The warrant liability was subject to remeasurement at each balance sheet date and any change in fair value was recognized as a component of change in derivative liability in the Condensed Consolidated Statements of Operations. The fair value of the Warrant was estimated using a Monte Carlo simulation based on a combination of level 1 and level 2 inputs. There was no gain or loss recorded related to the Warrant liability during the three-months ended March 31, 2021 as there was no significant changes in the fair value between March 12, 2021 and March 31, 2021. For the three months ended June 30, 2017,2021, the Company filedfair value of the warrant liability was increased $2,224 to $13,174. On August 31, 2021, the fair value of the warrant liability was increased $6,526 to $19,700. Upon closing of the RideNow Transaction, the Oaktree Under ASC 815-40, warrants were considered equity linked contracts indexed to RumbleOn’s stock and therefore met the equity classification guidance. As a Registration Statement on Form S-1 (the “Registration Statement”) withresult, the SEC covering$19,700 was reclassified to additional paid-in-capital. The $10,950 deferred financing charge was reclassified as part of the resaledebt discount related to the Oaktree Credit Agreement. The recognition of 8,993,541 shares of Class B Common Stock issued in the NextGen acquisitionwarrant liability and deferred financing charge and the 2017 Private Placement and other shares previously held by our stockholders, including our officers and directors. The SEC declared the Registration Statement effective on July 7, 2017. In connection with the filingreclassification of the Registration Statement, our officerswarrant liability to additional paid-in-capital and directors and certain stockholders entered into a lock-up agreement restricting, through December 31, 2017, the resalereclassification of an aggregate of 6,848,800 shares of our common stock held by them and subjectthe deferred financing charge to the Registration Statement.debt discount are non-cash items.


NOTE 912 – SELLING, GENERAL AND ADMINISTRATIVE

The following table summarizes the detail of selling, general and administrative expense for the three and nine-month periodsnine-months ended September 30, 20172021 and 2016:September 30, 2020:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Compensation and related costs $12,669  $7,169  $26,983  $20,496 
Advertising and marketing  4,241   840   7,799   4,330 
Technology development and software  686   180   1,513   1,037 
Facilities cost  3,576   751   4,774   1,718 
General and administrative  16,392   4,339   28,008   14,929 
  $37,564  $13,279  $69,077  $42,510 

 
 
Three-months ended
September 30,
 
 
Nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Selling, general and administrative:
 
 
 
 
 
 
 
 
 
 
 
 
Compensation and related costs
 $1,028,819 
 $- 
 $1,951,911 
 $- 
Advertising and marketing
  752,017 
  - 
  1,060,195 
  - 
Professional fees
  192,041 
  34,044 
  724,486 
  49,017 
Technology development
  91,967 
  - 
  278,668 
  - 
General and administrative
  261,199 
  2,662
  674,956 
  9,118 
 
 $2,326,043 
 $36,706 
 $4,690,216 
 $58,135 

NOTE 13 – LOSS CONTINGENCIES AND INSURANCE RECOVERIES

On March 3, 2020, a severe tornado struck the greater Nashville area (the “Nashville Tornado”) causing significant damage to the Company’s facilities including property and equipment and other contents and inventory held for sale. The Company maintains insurance coverage for damage to its facilities and inventory, as well as business interruption insurance. The loss was comprised of three components: (1) inventory loss, assessed by the insurance carrier at approximately $13,000; (2) building and personal property loss, primarily impacting our leased facilities, assessed by the insurance carrier at $2,783; and (3) loss of business income, for which the company has coverage in the amount of $6,000.

All three components of the Company’s loss claim have been submitted to its insurers. The Company’s inventory claim is subject to a dispute with the carrier as to the applicable policy limits applicable to the loss; however, the insurer has paid $5,615 in July 2020 and $3,135 in July 2021. Therefore, the total payments received thus far against the final settlement are $8,750. The insurer has agreed to pay $2,778 on the building and personal property loss, reflecting limits of $2,783, net of a $5 deductible. The insurer has made an interim payment on the building and personal property loss of $2,270 to the landlord. The loss of business income claim is ongoing and remains in the process of negotiation, however, the insurer has advanced $250 against the final settlement. The Company believes there will be a recovery of all three loss components, however no assurance can be given regarding the amounts, if any, that will be ultimately recovered or when any such recoveries will be made.

As a result of the damage caused by the Nashville Tornado, the Company concluded that the utility of the inventory damaged by the storm was impaired as a result of physical damage sustained. Whether the impairment is caused by physical destruction or an adverse change in the utility of the inventory, entities should assess whether an inventory impairment or write-off is required in accordance with ASC 330-10-35-1 through 35-11, which address adjustments of inventory balances to the lower of cost or market and requires that when there is evidence that the utility of goods will be less than cost, the difference is recognized as a loss of the current period. For the nine-months ended September 30, 2020, the Company recorded an impairment loss on inventory of $11,738 comprised of $4,454 for vehicles that were a total loss and $7,285 in loss in value for vehicles partially damaged and subject to repair. The impairment loss is reported in cost of revenue in the September 30, 2020 Condensed Consolidated statements of operations. Additionally, $178 of the net book value of the property and equipment destroyed by the Nashville Tornado was expensed.

NOTE 1014 – SUPPLEMENTAL CASH FLOW INFORMATION

The following table includes supplemental cash flow information, including noncash investing and financing activity for the nine-month periodsnine-months ended September 30, 20172021 and 2016.2020:

  Nine-Months Ended
September 30,
 
  2021  2020 
Cash paid for interest $3,553  $3,615 

The following table provides a reconciliation of cash and restricted cash reported within the accompanying Condensed Consolidated balance sheets that sum to the total of the same amounts shown in the accompanying Condensed Consolidated statements of cash flows as of September 30, 2021 and December 31, 2020:

  September 30,
2021
  December 31,
2020
 
Cash $          68,268  $          1,467 
Restricted cash (1)  3,049   2,049 

Total cash, and restricted cash

 $71,317  $3,516 

 
 
 
Nine-Months Ended
September 30,
 
 
 
2017
 
 
2016
 
Cash paid for interest
 $42,502 
 $- 
 
    
    
Note payable issued on acquisition
 $1,333,334 
 $- 
 
    
    
Conversion of notes payable-related party
 $206,484
 $- 
 
    
    
Issuance of shares for acquisition
 $2,666,666 
 $- 

(1)Amounts included in restricted cash represent the deposits required under the Company’s debt financings.


NOTE 1115 – INCOME TAXES

In projectingMarch 2020, the Company’sCoronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) was enacted in response to the Covid-19 pandemic. The Company does not expect the provisions of the legislation to have a significant impact on the effective tax rate or income tax expensepayable and deferred income tax positions of the Company. 

As of December 31, 2020, the Company provided a full valuation allowance on the net deferred tax assets of $23,744. On a quarterly basis, management assesses the recovery of its deferred tax assets by considering whether it is more likely than not that some portion or all the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income in the periods in which those temporary differences become deductible. Management considers the scheduled reversals of future deferred tax assets, projected future taxable income, and tax planning strategies in making this assessment. As a result of the RideNow Transaction, management anticipates that the Company will have taxable income in 2022 and future years, and undertook an in-depth IRS Code Section 382 Ownership Change Analysis to determine what limitations exist on the utilization of Federal and state net operating loss carryforwards. Based on this analysis, management has concluded that a valuation allowance of $12,000 should be provided as of September 30, 2021.

The components of the income tax provision from continuing operations for the three and nine-months ended September 30, 2021 and September 30, 2020 are as follows:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Current            
Federal $  $  $  $ 
State  288      288    
Total current income tax benefit  288      288    
                 
Deferred                
Federal  (10,756)     (10,756)   
State  (213)     (213)   
Total deferred income tax benefit  (10,969)     (10,969)   
                 
Income tax benefit $(10,681) $  $(10,681) $ 

A reconciliation of the statutory U.S. Federal income tax rate to the Companys effective income tax rate for the nine-months ended September 30, 2021 and the year ended December 31, 2017, management has concluded it2020 is not likely to recognizeset forth below.

  September 30,
2021
  December 31,
2020
 
U.S. Federal statutory rate  21.0%  21.0%
State and local, net of Federal benefit  3.3%  5.0%
Permanent & other differences  (16.3)%  (1.4)%
Valuation allowance  

18.0

%  (24.6)%
Effective tax rate  26.0%  %


Deferred income taxes reflected on the benefitbalance sheet as of its deferredSeptember 30, 2021 and December 31, 2020, reflect the net tax asset, neteffect of deferred tax liabilities, and as a result a full valuation allowance will be required. As such, no income tax benefit has beentemporary differences between amounts recorded for the threefinancial reporting purposes and nine-month periods ended September 30, 2017 or 2016.amounts used for tax purposes. These differences are summarized below.

  September 30,
2021
  December 31,
2020
 
Deferred tax assets      
Net operating loss carryforward $26,449  $21,495 
Business interest carryforward  2,586   1,651 
Stock-based compensation  11   518 
Accounts receivable allowance  118   362 
Lease liabilities  22,987   1,569 
Inventory reserve  5   27 
Basis difference in goodwill  965   352 
Accrued liabilities  116   123 
Property and equipment     373 
Total deferred tax assets  53,237   26,470 
         
Deferred tax liabilities        
Basis difference in property and equipment  6,609    
Franchise rights  28,048    
Other intangible assets  2,200    
Right-of-use assets  22,790   1,478 
Debt issuance costs amortization  1,169   1,248 
Total deferred tax liabilities  60,816   2,726 
         
Net deferred tax asset (liability) before valuation allowance  (7,579)  23,744 
         
Valuation allowance  (12,000)  (23,744)
Net deferred income tax liabilities $(19,579) $ 

NOTE 12 —16 – LOSS PER SHARE

Net loss

Basic earnings (loss) per share is computed by dividing net lossincome (loss) by the weighted average number of common shares outstanding during the period. Diluted earnings per share is computed by dividing net income by the weighted average common shares and common share equivalents outstanding during the period. The computationdiluted earnings per share attributable to common stockholders is computed giving effect to all potential dilutive common stock equivalents outstanding for the period. For purposes of this calculation, 524,578 of RSUs, 2,551 of stock options, 1,212,121 of Oaktree Warrants to purchase shares of Class B common stock, 16,531 of other warrants and 982,107 shares of Class B common stock issuable in connection with convertible debt are considered common stock equivalents but have been excluded from the calculation of diluted net loss per share attributable to common stockholders as the effect is antidilutive.

The Company applies the two-class method of calculating earnings per share, but as the rights of the Series B Non-Voting Convertible Preferred Stock and Class A and Class B common stock are identical, except in respect of voting, basic and diluted earnings per share are the same for the three-month and nine-month periods ended September 30, 2017 did not include 560,000all classes. Weighted average number of restricted stock units to purchase shares outstanding of Class A common stock, Class B Common Stock as their inclusion would be antidilutive. There were no restrictedcommon stock, units outstandingand Series B Preferred for the three and nine-month periodsnine months ended September 30, 2016.2021 were 50,000, 6,889,708 and 0 and 50,000, 4,128,932 and 0, respectively.


NOTE 1317 – RELATED PARTY TRANSACTIONS

Promissory Notes

As of December 31, 2015, the Company had loans of $141,000 and accrued interest of $13,002 due to an entity that is owned and controlled by a family member of an officer and director of the Company. Interest expense on these loans for the three and nine-month period ended September 30, 2016 was $2,878 and $7,431, respectively. All convertible notes and related party notes outstanding as of July 13, 2016 were paid in full in July 2016.

As of December 31, 2016, the Company had the BHLP Note payable of $197,358 and accrued interest of $5,508 due to an entity that is owned and controlled by a current officer and director of the Company. On March 31, 2017, the Company issued 275,312 shares of Class B Common Stock upon full conversion of the BHLP Note. The accrued interest is included in accrued interest under Long-term liabilities in the Condensed Consolidated Balance Sheets. For additional information, see Note 7 - “Notes Payable.”
On March 31, 2017, the Company completed the sale of 620,000 shares of Class B Common Stock in the 2017 Private Placement. Officers and directors of the Company acquired 175,000 shares of Class B Common Stock in the 2017 Private Placement. In May 2017, the Company completed the sale of an additional 37,500 shares of Class B Common Stock in the 2017 Private Placement. For additional information, see Note 8 - “Stockholders’ Equity.”
A key component of the Company’s business model is to use dealer partners in the acquisition of motorcycles as well as utilize these dealer partners to provide inspection, reconditioning and distribution services. Correspondingly, the Company will earn fees and transaction income, and the dealer partner may earn incremental revenue and enhance profitability through increased sales, leads, and fees from inspection, reconditioning and distribution programs. In connection with the development of the dealer program, the Company tested various aspects of the program by utilizing a dealership (the “Test Dealer”) to which Mr. Chesrown, the Company’s Chief Executive Officer has provided financing in the form of a $400,000 convertible promissory note. The note matures on May 1, 2019, interest is payable monthly at 5% per annum and can be converted into a 25% ownership interest in the Test Dealer at any time. The Test Dealer is expected to be named a Select Dealer by an agreement with the same material terms as the Company’s other Select Dealer agreements. Revenue generated by the Company from the Test Dealer for the three and nine-month periods ended September 30, 2017 was $924,069 and $946,824, respectively. Included in accounts receivable at September 30, 2017 is $264,464 owed to the Company by the Test Dealer.
In connection with the NextGen acquisition, the Company entered into a Consulting Agreement (the “Consulting Agreement”) with Kartik Kakarala, who formerly served as the Chief Executive Officer of NextGen and now serves as a director of the Company. Pursuant to the Consulting Agreement, Mr. Kakarala serves as a consultant to the Company. The Consulting Agreement may be cancelled by either party, effective upon delivery of a written notice to the other party. Mr. Kakarala’s compensation pursuant to the Consulting Agreement is $5,000 per month. For the three and nine-month periods ended September 30, 2017, the Company paid $15,000 and $35,000, respectively under the Consulting Agreement. These amounts are included in selling, general and administrative expenses in the Condensed Consolidated Statements of Operations. For additional information, see Note 3 - “Acquisitions.”
In connection with the NextGen acquisition, the Company entered into a Services Agreement (the “Services Agreement”) with Halcyon Consulting, LLC (“Halcyon”), to provide development and support services to the Company. Mr. Kakarala currently serves as the Chief Executive Officer of Halcyon. Pursuant to the Services Agreement, the Company will pay Halcyon hourly fees for specific services, set forth in the Services Agreement, and such fees may increase on an annual basis, provided that the rates may not be higher than 110% of the immediately preceding year’s rates. The Company will reimburse Halcyon for any reasonable travel and pre-approved out-of-pocket expenses in connection with its services to the Company. For the three and nine-month periods ended September 30, 2017 the Company paid $221,400 and $678,766, respectively under the Services Agreement.
As of September 30, 2017,2020, the Company had promissory notes of $370,556$371 and accrued interest of $12,076$9 due to Blue Flame Capital, LLC (“Blue Flame”), an entity controlled by a director and to theDenmar Dixon, a director of the Company. The promissory notes were issued in connection with the completion of the 2016 Private Placement on March 31, 2017.2017 and exchanged in January 2020 for New Investor Notes. The Blue Flame Notes plus accrued interest were paid in full on January 31, 2021. Interest expense on the promissory notes for the three and nine-month periodsnine-months ended September 30, 20172021, and 2020 was $29,392$3 and $63,416,$92, respectively, which included debt discount amortization of $23,321$0 and $45,335, respectively for the three and nine-month periods ended September 30, 2017.$42, respectively. The interest was charged to interest expense in the Condensed Consolidated Statements of Operations and included in accrued interest under long-term liabilities inOperations.

August 2021 Offering

On August 31, 2021, we completed the Condensed Consolidated Balance Sheets.

On September 5, 2017, the Company executed Senior Secured Promissory Notes (the “Notes”) in favor of several investors, including certain executive officers and directorsAugust 2021 Offering. Denmar Dixon, a director of the Company, purchased an aggregate of 13,636 shares of Class B common stock in the Offering at the public price of $33.00 per share.

RideNow Leases

In connection with the RideNow Transaction, the Company entered into related party leases for 24 properties consisting of dealerships and offices. Each related party lease is with a wholly owned subsidiary of the Company as the tenant and an entity controlled by William Coulter and/or Mark Tkach, each a director and executive officer of the Company, as the landlord. The initial aggregate principal amountbase rent payment for all 24 leases is approximately $1,229 per month, and each lease commenced a new 20-year term on September 1, 2021, with each lease containing annual 2% increases on base rent. The Company is still in the process of $1,650,000finalizing its purchase price allocation and related fair values of assets and liabilities, including the RideNow leases.

RideNow Reinsurance Products

Each of the operating entities owned by the Company that own retail powersport stores which sell motorcycles and various off-road vehicles also sell extended service contracts, prepaid maintenance, “GAP insurance,” theft protection and tire and wheel products on their vehicles. These products sold to customers of these stores are offered by RPM One (“Principal Amount”RPM”), which includesis an aggregate original issue discountafter-market third-party provider of $150,000. Asthese products commonly used in the industry. Affiliate reinsurance companies controlled by and owned primarily by William Coulter and/or Mark Tkach participate in the underwriting profits of September 30, 2017,these RPM products. The sales representatives employed by these operating companies are incentivized to offer the products sold by RPM. The total amount generated by these affiliate companies attributable to the ownership interests of Mr. Coulter and Mr. Tkach was approximately $7,000 in 2019 and approximately $8,400 in 2020. The Audit Committee of the Board of Directors (the “Board”) of the Company had (the “Audit Committee”) is in the process of reviewing the terms and rates of these entities.


Notes of $1,214,144 and accrued interest of $4,144 duePayable to certain executive officers andRideNow Management, LLLP

The Company has notes payable to RideNow Management, LLLP, a entity owned equally by two directors of the Company. Interest expense on the Notes due to certain executive officers and directors for the three and nine-month periods ended September 30, 2017 was $11,678, which included $7,534 of original issue discount amortization. On October 23, 2017, the Company completed a public offering and used $1,661,075 of the net proceeds of the offering for the repayment of the Notes in the aggregate principal amount of $1,650,000, plus accrued interest, which resulted in the termination of the Notes. For additional information, see Note 7 - “Notes Payable” and Note 15 “Subsequent Events.”$1,033.


NOTE 1418 – COMMITMENTS AND CONTINGENCIES

Lease Commitments

We determine whether an arrangement is a lease at inception and whether such leases are operating or financing leases. For each lease agreement, the Company determines its lease term as the non-cancellable period of the lease and includes options to extend or terminate the lease when it is reasonably certain that it will exercise that option. We use these options in determining our capitalized financing and right-of-use assets and lease liabilities. Our lease agreements do not contain any material residual value guarantees or material restrictive covenants. To determine the discount rate to use in determining the present value of the lease payments, we use the rate implicit in the lease if determinable, otherwise we use our incremental borrowing rate.

The following table reflects the balance sheet presentation of our lease assets and liabilities:

 

Leases

 Classification September 30,
2021
  December 31,
2020
 
Assets:        
Operating Right of use assets $92,944  $5,690 
Finance Property and equipment, net  40,738   

 

Total right-of-use assets

   $133,682  $5,690 
Liabilities:          
Current          
Operating Accounts payable and accrued liabilities $7,435  $1,630 
Finance Accounts payable and accrued liabilities  345    
           
Non-Current          
Operating Long-term portion of operating lease liabilities  85,965   4,370 
Finance Long-term portion of financing lease liabilities  40,591    
           
Total lease liabilities   $134,336  $6,000 


Operating lease expense is recognized on a straight-line basis over the lease term. Total operating lease expenses for the three and nine-months ended September 30, 2021 and 2020 are provided in the table below.

The weighted-average remaining lease term and discount rate for the Company’s operating and financing leases are as follows:

September 30,
2021
Weighted average lease term-operating leases9.0 years 
Weighted average lease term-finance leases20.0 years 
Weighted average discount rate-operating leases9.5%
Weighted average discount rate-finance leases15.0%

The following table provides information related to the lease costs of finance and operating leases for three and nine-month periods ended September 30, 2021 and September 30, 2020:

  Three-Months Ended
September 30,
  Nine-Months Ended
September 30,
 
  2021  2020  2021  2020 
Operating lease cost $2,364  $763  $3,544  $1,627 
                 
Finance lease costs:                
Amortization of ROU assets  170      170    
Interest on lease liabilities  511      511    
Total lease cost $3,045  $763  $4,225  $1,627 

Supplemental cash flow information related to operating leases for the nine-months ended September 30, 2021, is set forth below:

September 30,
2021
Cash payments for operating leases$     487

The following table summarizes the future minimum payments for operating and financing leases as of September 30, 2021, due in each year ending December 31,

 

Leases

 Operating
Leases
  Financing
Leases
 
2021 $4,434  $1,452 
2022  17,710   5,848 
2023  16,868   5,965 
2024  16,090   6,085 
2025  14,023   6,206 
Thereafter  181,073   115,277 
Total lease payments  250,198   140,833 
Less imputed interest  (156,798)  (99,897)
Present value of lease liabilities $93,400  $40,936 


Legal Matters

From time to time, the Company is subject toinvolved in various claims and legal proceedings and claims whichactions that arise in the ordinary course of its business. Although occasional adverse decisions (or settlements) may occur,the results of litigation and claims cannot be predicted with certainty, as of September 30, 2021 and December 31, 2020, the Company believesdoes not believe that the final dispositionultimate resolution of such mattersany legal actions, either individually or in the aggregate, will not have a material adverse effect on the Company’sits financial position, results of operations, liquidity, and capital resources.

Future litigation may be necessary to defend the Company by determining the scope, enforceability and validity of third-party proprietary rights or cash flows.to establish its own proprietary rights. The results of any current or future litigation cannot be predicted with certainty, and regardless of the outcome, litigation can have an adverse impact on the Company because of defense and settlement costs, diversion of management resources, and other factors.

NOTE 19 – SEGMENT REPORTING

Business segments are defined as components of an enterprise about which discrete financial information is available that is evaluated regularly by the chief operating decision maker in deciding how to allocate resources and in assessing operating performance. Our operations are organized by management into operating segments by line of business. We have determined that we have 3 reportable segments as defined in generally accepted accounting principles for segment reporting: (1) powersports, (2) automotive and (3) vehicle logistics and transportation. Our powersports segment consists of the sale of new and used powersports vehicles principally through retail and, to a lesser extent, through wholesale distribution channels. Our automotive segment consist of the distribution of pre-owned cars and trucks through wholesale distribution channels. Our vehicle logistics and transportation service segment provide nationwide automotive transportation services between dealerships and auctions. Our vehicle logistics and transportation service reportable segment has been determined to represent one operating segment and reporting unit.


The following table summarizes financial measures by which management allocates resources to its segments in each of our reportable segments and other key metrics.

  Powersports  Automotive  Vehicle
Logistics
and
Transportation
  Eliminations(1)  Total 
Three-Months Ended September 30, 2021               
Total assets $1,189,868  $443,084  $14,210  $(635,310) $1,011,852 
Revenue  105,547   105,298   11,597   (1,228)  221,214 
Operating income (loss)  (27,524)  3,835   987      (22,702)
Depreciation and amortization  1,684   23   10      1,717 
Interest expense  (4,073)  (503)  (1)     (4,577)
Change in derivative liability  (6,518)           (6,518)
                     
Three-Months Ended September 30, 2020                    
Total assets  48,784   41,284   10,518   (26,871)  73,715 
Revenue  7,502   99,315   11,415   (975)  117,257 
Operating income (loss)  (4,028)  6,246   771      2,989 
Depreciation and amortization  506   28   2      536 
Interest expense  (1,196)  (292)        (1,488)
Change in derivative liability  (14)           (14)
                     
Nine-Months Ended September 30, 2021                    
Total assets  1,189,868   443,084   14,210   (635,310)  1,011,852 
Revenue  144,380   316,655   36,145   (3,357)  493,823 
Operating income (loss)  (35,604)  8,234   2,613      (24,757)
Depreciation and amortization  2,855   76   17      2,948 
Interest expense  (6,651)  (1,451)  (5)     (8,107)
Change in derivative liability  (8,774)           (8,774)
                     
Nine-Months Ended September 30, 2020                    
Total assets  48,784   41,284   10,518   (26,871)  73,715 
Revenue  39,314   281,242   28,657   (3,465)  345,748 
Operating income (loss)  (15,733)  (935)  2,153      (14,515)
Depreciation and amortization  1,450   111   6      1,567 
Interest expense  (3,581)  (1,605)  (1)     (5,187)
Change in derivative liability  7            7 
Gain on early extinguishment of debt  188            188 

 

(1)Intercompany investment balances related to the acquisitions of RideNow, Wholesale and Wholesale Express, LLC (“Wholesale Express”) and receivables and other balances related to intercompany freight services of Wholesale Express are eliminated in the Condensed Consolidated Balance Sheets. Revenue and costs for these intercompany freight services have been eliminated in the Condensed Consolidated Statements of Operations.

NOTE 1520 – SUBSEQUENT EVENTS

On October 23, 2017,November 8, 2021, the Company completed an underwritten public offeringentered into a Membership Interest Purchase Agreement (the “Freedom Agreement”) with the Sellers (as defined in the Freedom Agreement), Freedom Powersports Real Estate LLC (“FPS-RE”), and Trinity Private Equity Group, LLC, as the representative of 2,910,000the Sellers.

The Agreement provides that the Company will acquire 100% of the equity in the Acquired Companies (as defined in the Freedom Agreement) in exchange for proceeds, net of approximately $27,780 in mortgage debt at FPS-RE to be assumed or refinanced by RumbleOn, of approximately $100,000 (the “Net Proceeds”) through a combination of cash (the “Cash Consideration”) and up to 30% of the Net Proceeds in shares of the Company’s Class B common stock (the “Share Consideration”) to be valued at a public offering pricethe 10-day VWAP (as defined in the Agreement) before closing. Ten percent (10%) of $5.50 per share for net proceedsthe Cash Consideration and ten percent (10%) of the Share Consideration and an additional $500 will be escrowed at the closing and will be released to Sellers in accordance with to the terms of the Freedom Agreement. The Company of approximately $14,500,000 after deductingdoes not anticipate raising additional equity capital to finance the underwriting discount and offering fees and expenses payable byCash Consideration.

Each of the Company (the “Offering”).and the Sellers has provided customary representations, warranties, and covenants in the Agreement. The completion of the transaction is subject to various closing conditions, including the receipt of all manufacturer consents to the transaction.

Both the Company also grantedand the underwriters a 30-day option, which expiresSellers’ Representative have the right to terminate the Freedom Agreement if the closing of the transaction does not occur on November 19, 2017,or before January 31, 2022, subject to purchaserights of the parties to extend the termination date for up to an additional 436,500 sharesthree (3) consecutive periods of Class B common stock to cover over-allotments.

The Company used $1,661,075 of the net proceeds of the Offering for the repayment of the Senior Secured Promissory Notes in the aggregate principal amount of $1,650,000, plus accrued interest, which resulted in the termination of the Senior Secured Promissory Notes.  The Company intends to use the remaining net proceeds of the Offering for working capital and general corporate purposes, which may include purchases of additional inventory held for sale, increased spending on marketing and advertising and capital expenditures necessary to grow the business.
In connection with the Offering, on October 23, 2017, the Company issued to the representatives of the underwriters warrants to purchase 218,250 shares of Class B common stock, which is equal to 7.5% of the aggregate number of shares of Class B common stock sold in the Offering (the “Representatives’ Warrants”). The Representatives’ Warrants are exercisable at a per share price of $6.325, which is equal to 115% of the Offering price per share of the shares sold in the Offering. The Representatives’ Warrants are exercisable at any time and from time to time, in whole or in part, during the four-year period commencing one year from the effective date of the registration statement related to the Offering.
Also, in connection with the Offering, on October 19, 2017, the Class B Common Stock uplisted from the OTCQB and began trading on The NASDAQ Capital Market under the symbol “RMBL.”
On November 2, 2017, the Company through its wholly-owned subsidiary RMBL Missouri, LLC (the “Borrower”), entered into a floor plan line of credit (the "Credit Line") with NextGear Capital, Inc. (the “Lender”) in the amount of $2,000,000, or such lesser sum which may be advanced to or on behalf of the Borrower from time to time, pursuant to that certain Demand Promissory Note and Loan and Security Agreement. Any advance under the Credit Line bears interest on a per annum basis from the date of the request of such advance (or date of the financed receivable,thirty (30) days, as applicable), based upon a 360-day year, and such interest shall be compounded daily until such outstanding advances are paid in full at a rate of interest set forth in schedules published by the Lender. As of November 2, 2017, the effective rate of interest is 6.5%. Advances and interest under the Credit Line are due and payable upon demand, but, in general, in no event later than 150 days from the date of request for the advance (or the date of purchase in the case of a universal funding agreement), or of the receivable, as applicable. Upon any event of default (including, without limitation, the Borrower’s obligation to pay upon demand any outstanding liabilities of the Credit Line), Lender may, at its option and without notice to the Borrower, exercise its right to demand immediate payment of all liabilities and other indebtedness and amounts owed to Lender and its affiliates by the Borrower and its affiliates. The Credit Line is secured by a grant of a security interest in the vehicle inventory and other assets of the Borrower and payment is guaranteed by the Company pursuant to a guaranty in favor of the Lender and its affiliates.Agreement.


Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

This Management’s Discussion and Analysis of Financial Condition and Results of Operations.

ThisOperations (“MD&A”) is provided as a supplement to, and should be read in conjunction with, our audited consolidated financial statements, the accompanying notes, and the MD&A included in our most recent Annual Report on Form 10-K, as well as our Condensed Consolidated Financial Statements and the accompanying notes included in Part I, Item 1 of this Quarterly Report on Form 10-Q contains forward-looking statements. Any statements contained herein that( this “Form 10-Q”).

Unless differences among reportable segments are material to an understanding of our business taken as a whole, we present the discussion in this MD&A on a consolidated basis. Terms not statements of historical fact may be deemeddefined in this MD&A have the meanings ascribed to be forward-looking statements. The words “believes,” “anticipates,” “plans,” “expects,” “intends”them in the Condensed Consolidated Financial Statements included in this Form 10-Q. All dollars are reported in thousands, except per share amounts and similar expressions identify someper unit amounts.

Organization

RumbleOn was incorporated in October 2013 under the laws of the forward-looking statements. Forward-looking statements are not guaranteesState of performanceNevada as SmartServer, Inc. In 2016, following the acquisition of SmartServer by RumbleOn founders Marshall Chesrown and Steven Berrard, we changed our name to RumbleOn, Inc. Since that time, we have grown our business through organic development and strategic acquisitions into the first and only true omnichannel powersports retailer. Headquartered in the Dallas Metroplex, RumbleOn is revolutionizing the customer experience for outdoor enthusiasts across the country and making powersport vehicles accessible to more people, in more places than ever before.

Overview

RumbleOn is the nation’s first technology-based omnichannel marketplace in powersports, leveraging proprietary technology to transform the powersports supply chain from acquisition of supply through distribution of retail and wholesale. RumbleOn provides an unparalleled technology suite and ecommerce experience, national footprint of physical locations, and full line manufacturer representation to transform the entire customer experience. Our goal is to integrate the best of both the physical and the digital, and make the transition between the two seamless.

We buy and sell new and used vehicles through multiple company-owned websites and affiliate channels, as well as via our proprietary cash offer tool and network of more than 40 company-owned retail distribution locations, primarily located in the Sunbelt. Deepening our presence in existing markets and expanding into new markets through strategic acquisitions helps perpetuate our flywheel. Our cash offer technology brings in high quality inventory, which attracts more riders and drives volume in used unit sales. This flywheel enables us to quickly and effectively gain market share. As a result of our growth to date, RumbleOn enjoys a leading, first-mover position in the highly fragmented $100 billion+ powersports market.

RumbleOn’s powersports business offers motorcycles, all-terrain vehicles, utility terrain vehicles, personal watercraft, and all other powersports products, parts, apparel, and accessories. Facilitating our platform, RumbleOn’s retail distribution locations represent all major manufacturers (“OEMs”), including the OEMs and their representative brands, including those listed below.

RumbleOn’s OEMs and Representative Brands
BMW Motorrad USAPolaris
Bombardier Recreational ProductsScarab
Can-AmSea-Doo
DucatiSki-Doo
Harley-DavidsonSlingshot
HondaSpeed UTV
IndianSSR Motorsports
KawasakiSuzuki
Kayo SportsTimbersled
KTMTriumph
ManitouYamaha

RumbleOn leverages technology and data to streamline operations, improve profitability, and drive lifetime engagement by offering a best-in-class customer experience with unmatched omnichannel capabilities. Our omnichannel platform offers consumers the fastest, easiest, and most transparent transactions available in powersports. RumbleOn customers have access to the most comprehensive powersports vehicle offering, including the ability to buy, sell, trade, and finance online, in store at any of our bricks-and-mortar locations, or futureboth. RumbleOn offers financing solutions for consumers; trusted physical retail and service locations; online or in-store instant cash offers, and access to pre-owned inventory; apparel, parts, service, and accessories; vehicle transportation and logistics; and virtual inventory listings from third-party partner dealers through our dealer platform. In addition to our powersports operations, we also operate in complementary businesses including the brokerage of vehicle transportation and the wholesale automotive business.


Going forward we plan to accelerate our growth via strategic acquisitions of well-run dealerships, continued expansion of our fulfillment center network, and the development of value-added ancillary product and service offerings (both physical and online) that provide our customers the opportunity to engage with our brands wherever and however they like.

Outlook

The onset of the Covid-19 pandemic in 2020 and associated impacts on economic activity had adverse effects on our results of operations and involve risks, uncertaintiesfinancial condition during the nine months ended September 30, 2021 and assumptions.September 30, 2020. The factors discussed elsewhererebound of our business began during the six-month period ended December 31, 2020 with our gross profit per vehicle rising as dealers saw higher industry-wide market prices and margins. These trends, exacerbated by significantly lower new vehicle production due to manufacturing slowdowns, computer chip shortages, and logistic/transportation impacts continued through September 30, 2021 and we expect these conditions to continue through the fourth quarter of 2021 (collectively, the reduced production, increase in gross margin per vehicle, supply chain mechanics, and related items, referred to in this Form 10-Q as “Demand/Supply Imbalances”). The effect of these Demand/Supply Imbalances required that we adjust our inventory management to align with market conditions, resulting in lower levels of inventory and lower unit sales during the period. As the impact of Covid-19 and Demand/Supply Imbalances abate over time, we anticipate that inventory purchasing levels and revenue will increase as we increase penetration in subsequent Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K,existing markets and Current Reports on Form 8-K could also cause actual resultsadd new dealers. Additionally, we expect industry-wide increased gross margin per vehicle to differ materially from those indicated by the Company’s forward-looking statements. The Company undertakesreturn to historical levels. We must note, however, that we can provide no obligation to publicly update or revise any forward-looking statements, except as required by law.

OVERVIEW
We operate a capital light disruptive e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned motorcycle and other power sport and recreation vehicles (“power/recreation vehicles”) in one online location. Our goal is to transform the way motorcycles and other power/recreation vehicles are bought and sold by providing users with the most efficient, timely and transparent transaction experience. Our initial focus is the market for 601cc and larger on-road motorcycles. We will look to extend to additional power/recreation vehicle types and products as the platform matures, including ATVs, personal watercraft, snowmobiles, side-by-sides, boats, and both towable and motor coach RVs.
Serving both consumers and dealers, through our online platform, we make cash offers for the purchase of their vehicles and intend to provide them the flexibility to trade, list, or auction their vehicle through our website and mobile applications. In addition, we offer a large inventory of used vehicles for sale along with third-party financing and associated products. Our operations are designed to be scalable by working through an infrastructure and capital light model that is achievable by virtue of a synergistic relationship with dealer partners. We utilize dealer partners in the acquisition of motorcycles as wellassurance as to provide inspection, reconditioninghow quickly the adverse impacts of Covid-19 and distribution services. Correspondingly, we earn fees and transaction income, and dealer partnersthe Demand/Supply Imbalances on these market trends will earn incremental revenue and enhance profitability through increased sales, leads, and fees from inspection, reconditioning and distribution programs.
Our business model is driven by a technology platform we acquired in February 2017, through our acquisition of substantially all of the assets of NextGen. The acquired system provides integrated vehicle appraisal, inventory management, customer relationship and lead management, equity mining, and other key services necessary to drive the online marketplace. Over the past 16 years, the developers of the softwareabate or what impact this may have designed and built, for large multi-national clients, a number of dealer and, what we believe to be, high quality applications solutions.
Our business combines a comprehensive online buying and selling experience with a vertically-integrated supply chain that allows us to buy and sell vehicles to consumers and dealer partners transparently and efficiently at a value-oriented price. Using our website or mobile application, consumers and dealers can complete most phases of a used vehicle transaction. Our online buying and selling experience allows consumers to:
● 
Sell us a vehicle.We address the lack of liquidity available in the market for a cash sale of a vehicle by dealers and consumers through our Sell Us Your Vehicle Program. Dealers and consumers can sell us a vehicle independent of a purchase. Using our free online or mobile appraisal tool, consumers and dealers can complete a short appraisal form and receive a haggle-free, guaranteed 3-day firm cash offer for their vehicle within minutes and, if accepted, receive payment in a few days or less. Our cash offer to buy is based on the use of extensive used retail and wholesale vehicle market data. When a consumer accepts our offer, we ship their vehicles to our closest dealer partner where the vehicle is inspected, reconditioned and stored pending sale. We believe buying used vehicles directly from consumers will be the primary driver of our source of supply for sale and a key to our ability to offer competitive pricing to buyers. By being one of the few sources for consumers to receive cash for their vehicle, we have a significant opportunity to buy product at a lower cost since dealer and auction markup is eliminated from these consumer purchases. In addition, we believe our willingness to appraise and purchase a customer’s vehicle, whether or not the customer is buying a vehicle from us, provides a competitive sourcing advantage for vehicles.
● 
List a vehicle.The current market for listing motorcycles and other power sport vehicles is inefficient and ineffective in that a majority of the transactions are conducted through peer-to-peer transactions, which do not facilitate making cash offers, accepting trades or providing financing to the buyer. Our listing options and comprehensive transaction support addresses the shortcomings that currently exist in the market for listing a vehicle for sale while allowing dealers and consumers an opportunity to utilize a simple, efficient and effective process. Consumers who do no not accept our cash offer can pay a fee to list their vehicle on RumbleOn.com and other available listing sites. During the listing period, our cash offer is extended, and we manage all sales leads, handle all the documentation necessary to complete a sale and accept a buyer trade and provide a range of third-party finance options and vehicle service contracts to the buyer, if necessary. Upon the sale of a listed vehicle, we earn a fee separate and apart from the listing fee. Dealer partners do not pay a fee to list their vehicles.

● 
Purchase a used vehicle.Our 100% online approach to retail and wholesale distribution addresses the many issues currently facing the retail and wholesale distribution marketplace for power/recreation vehicles, a marketplace we believe is primed for a disruptive change. We believe the issues facing the marketplace include: (i) heavy use of inefficient listing sites, (ii) a highly fragmented dealer network; (iii) a limited selection of used vehicles for sale; (iv) negative consumer perception of the current buying experience; and (v) a massive consumer shift to online retail. We offer dealers and consumers a large selection of vehicles at a value-oriented price that can be purchased in a seamless transaction in minutes. In addition to a transparent buying experience, our no haggle pricing, coupled with an inspected, reconditioned and certified vehicle, backed by a fender-to-fender warranty and a 3-day money back guarantee, addresses consumer dissatisfaction with the current buying processes in the marketplace. As of October 31, 2017, including vehicles of our dealer partners, we have approximately 550 vehicles listed for sale on our website, where consumers can select and purchase a vehicle, including arranging financing, directly from their desktopbusiness, operation, or mobile device. Selling used vehicles to dealers and consumers is the key driver of our business.financial results.

KEY OPERATING METRICS

● 
Finance a purchase.Customers can pay for their vehicle using cash or we will provide a range of finance options from unrelated third parties such as banks or credit unions. Customers fill out a short online application form, and, if approved, apply the financing to their purchase in our online checkout process.
● 
Protect a purchase.Customers have the option to protect their vehicle with unrelated third-party branded EPPs and vehicle appearance protection products as part of our online checkout process. EPPs include extended service plans which are designed to cover unexpected expenses associated with mechanical breakdowns and guaranteed asset protection, which is intended to cover the unpaid balance on a vehicle loan in the event of a total loss of the vehicle or unrecovered theft. Vehicle appearance protection includes products aimed at maintaining vehicle appearance.
To enable a seamless dealer and consumer experience, we are building a vertically-integrated used vehicle supply chain, supported by proprietary software systems and data which include the following attributes:
● 
Vehicle sourcing and acquisition.

We acquire a significant percentage of our used vehicle inventory directly from consumers and dealers through our Sell Us Your Vehicle Program. We also, to a lesser extent, acquire vehicles from auctions and directly from used vehicle suppliers, including franchise and independent dealers and finance and leasing companies. Using used retail and wholesale vehicle market data obtained from a variety of internal and external sources, we evaluate a significant number of vehicles daily to determine their fit with consumer demand, internal profitability targets and our existing inventory mix. The supply of used vehicles is influenced by a variety of factors, including: the total number of vehicles in operation; the rate of new vehicle sales, which in turn generate used vehicle trade-ins; and the number of used vehicles sold or remarketed through retail channels, wholesale transactions and at auctions. Based on the large number of vehicles remarketed each year, consumer acceptance of our online vehicle appraisal process, our experience and success in acquiring vehicles from auctions and other sources and the large size of the United States market relative to our needs, we believe that sources of used vehicles will continue to be sufficient to meet our current and future needs.

● 
Inspection, reconditioning and logistics. After acquiring a vehicle, we transport it to one of our dealer partners who is paid to perform an inspection and to recondition the vehicle to meet “RumbleOn Certified” standards. High quality photographs are then taken, the vehicle is listed for sale on Rumbleon.com and the dealer partner stores the vehicle pending delivery to the buyer. This process is supported by a custom used vehicle inventory management system, which tracks vehicles through each stage of the inspection, reconditioning and logistic process. The ability to leverage and provide a high margin source of incremental revenue to the existing network of dealer partners in return for providing inspection, reconditioning, logistics and distribution support reduces our need for any significant investment in retail or reconditioning facilities.
Our Strategy
Our strategy is to provide a complete online, direct, pre-owned motorcycle and power/recreation vehicle marketplace solution for both consumers and dealers, while providing dealers access to additional software solutions and services allowing them to earn incremental revenue and enhance profitability through increased sales leads, and fees earned from inspection, reconditioning and distribution programs. The recognition of the need for our solutions is the result of our management team gaining a clear understanding of the key drivers of complete supply chain solutions necessary to create a different and disruptive way to both acquire and distribute cars and trucks online from their deep experience in the automotive sector with disruptive businesses such as: AutoNation, Auto America, and Vroom. We believe that there is a significant opportunity to disrupt the pre-owned marketplace in recreational vehicles as it suffers from many of the same negative consumer sentiments and dealer practices that existed in the automotive sector prior to the advent of and the significant influx of new entrants with improved business models. In addition, the power/recreation vehicle segment lacks the significant competition that exists in the automotive sector due to its fragmented dealer network, relative size and the niche nature of its products. Management believes consumers prefer to purchase and sell through a well-designed online/mobile solution, with a broad selection of vehicles at highly competitive prices. We believe that our applications will provide appraisal, cash-offer, vehicle listing, financing options, and logistics/delivery solutions designed to provide an exceptional consumer experience. We intend to replicate and improve upon the positive attributes of the various “sell us your car” and other related programs that have proven successful in automotive retail for entities such as AutoNation, CarMax, Carvana, Vroom and others.

Our dealer strategy is focused on creating a synergistic relationship wherein dealers will have the ability to leverage the RumbleOn marketplace and dealer services offerings to drive increased revenue through the purchase or sale of vehicles via the online platform and the ability to earn fees from inspection, reconditioning and distribution programs. Dealer partners will have the ability to show the complete RumbleOn vehicle inventory on their website and will have access to preferred pricing on the acquisition of vehicles. Management believes that partners utilizing the platform will significantly enhance their existing online retail strategies. We have agreed to add dealers to our network and are in discussions with other dealers regarding joining the network. We believe that our operations, designed to be both capital and infrastructure light, will leverage the dealer network to provide inspection, reconditioning and distribution, thus minimizing the number of warehouse locations, reconditioning centers and logistics facilities we operate. We plan to primarily operate a centralized headquarter, call center, and limited number of strategically located warehouses as needed.
Our initial focus on pre-owned Harley-Davidson motorcycles provides a targeted, identifiable segment to establish the functionality of the platform and the RumbleOn brand. Harley-Davidson is a highly regarded and dominant brand (representing approximately 50% market share of new 601cc+ on-road motorcycles according to both Harley-Davidson public filings and the Motorcycle Industry Council) in the motorcycle market, with a base of over three million pre-owned motorcycles registered for use in the United States. According to Harley-Davidson, as disclosed in their 2017 investor meeting presentation, and management estimates, each year approximately 400,000 pre-owned Harley-Davidsons are sold, with Harley-Davidson dealers selling approximately 125,000 units, 250,000 units sold in private consumer and independent dealer transactions, and 25,000 sold via other means. Further, as Harley-Davidson discussed in its 2017 investor meeting presentation, their objective is to build two million new Harley-Davidson riders in the United States in the next 10 years, principally, we believe, via brand marketing and product development, estimated at $70 million in 2016, dealer hosted experiences and the Harley-Davidson Riding Academy. We believe such efforts will benefit us as, per Harley-Davidson’s 2017 investor meeting presentation, there are 2.4 million owners of non-Harley-Davidson motorcycles, and 15.0 million people who don’t currently own a motorcycle, who have an interest in Harley-Davidson and are planning to purchase a motorcycle within three years. Further, Harley-Davidson’s estimates that there are 7.8. million motorcycle license holders who do not currently own a motorcycle and that the sale of used Harley-Davidson motorcycles to young adults (ages 18-34) was three times the sale of new Harley-Davidson motorcycles to the same age group. These statistics support our contention that there is expected to be a growing market for used Harley-Davison transactions and a more informed buyer.
We believe that we may potentially enjoy a halo effect from Harley-Davidson’s advertising as not all young new buyers will purchase new motorcycles. Our extension into the “metric” brands (Honda, Yamaha, Kawasaki, Suzuki, etc.) essentially doubles the available market and is a natural extension as these vehicles are often sold or traded for Harley-Davidson vehicles. The metric market and dealer profile closely mirror that of the Harley-Davidson market although it is more highly fragmented. In addition, many of the metric dealers also retail ATVs, UTVs, snowmobiles and personal watercraft providing the next organic product extension leveraging existing dealer relationships.
Our Growth Strategy
We intend to transform the way recreational vehicles are bought and sold and thereby significantly grow our business and gain market share by targeting the large number of private consumer peer to peer transactions driven by listing only sites such as Craigslist. Management estimates the market for annual used motorcycle sales today at approximately 800,000 units sold, or approximately $7.5 billion of sales. Management believes approximately 50% or more of these transactions are completed on a peer to peer basis. We believe these transactions are highly inefficient and consumers view the process as cumbersome. Our online consumer direct sourcing strategy, wherein we make a cash offer to a consumer or dealer utilizing our website or mobile application allows us to deliver value pricing on our vehicles for sale. We believe our large-scale inventory of vehicles for sale, coupled with our online platform, transparent selling process, certified and reconditioned vehicles and ability to offer financing and ancillary products provides a unique customer experience as compared to current alternatives when purchasing a vehicle. We believe we can aggressively drive RumbleOn brand recognition and awareness at a relatively low expense by utilizing digital, social media and guerrilla marketing techniques, as there are few national competitors and consumers are very brand focused and loyal. For example, approximately 15 key motorcycle events, such as Daytona Bike Week and the Sturgis Bike Rally attract millions of attendees annually, many of whom are both motorcycle enthusiasts and Harley-Davidson consumers. We intend to have a significant presence at these events, with onsite advertising and sales facilities to build brand awareness. In addition, we anticipate engaging with or sponsoring motorcycle groups, providing us a targeted audience to which to market RumbleOn and showcase the ease with which they can buy, sell, or trade motorcycles. Once motorcycle enthusiasts have sampled our website, we believe the unique experience will be compelling and drive organic growth. Over time, management believes we will build a proprietary database of customers and their interests, which will facilitate customer retention and cross sell activities.

Our Market
We operate in a market with significant scale and breadth of products. The Motorcycle Industry Council estimates that in 2014, 9.2 million people owned 10.1 million motorcycles in the United States. 87% of these were on-highway models, our initial targeted segment. According to the Powersports Business 2016 Market Data Book, or the 2016 Market Datebookused motorcycle registrations were 1.1 million units in 2015 with new unit sales of approximately 573,000 or approximately $7 billion in new vehicle sales. The owner demographic is favorable to the market outlook as millennials and baby boomers are maturing into the median ranges. The owner group is characterized by brand loyal riding enthusiasts. According to the Motorcycle Industry Council, in 2014 the median owner age was 47 years with a median income of $62,200 which is approximately 10% above the United States’ average. The dealer market is fragmented with an estimated 4,600 retail outlets authorized to sell new motorcycles, scooter, and all-terrain vehicles.
The ATV, UTV/side-by-side, snowmobile and personal watercraft vehicle, or PWC, markets, are a logical next extension for our platform, as there is significant overlap in the motorcycle dealer base with dealers of these products. According to data from Power Product Marketing and the 2016 Market Data Book, there were approximately 630,000 sales of ATV/UTV/Side-by-sides in 2015. There are approximately 1.2 million snowmobiles registered in the United States (another 600,000 in Canada) and in 2016, approximately 95,000 snowmobiles were sold in the United States and Canada. Lastly, according the National Marine Manufacturers Association and the Personal Watercraft Industry Association, in 2015 there were more than 54,000 new PWCs sold in the United States and there are currently approximately 1.2 million PWCs registered in the United States.
As we look to further extend the platform, the two largest adjacent segments are represented by the recreational boating and recreational vehicle (motor vehicle or trailer equipped with living space and amenities found in a home) industries. According to the National Marine Manufacturers Association, there were approximately 15.7 million recreational boats in the United States in 2014, and there were approximately 940,000 sales of pre-owned boats in 2014. Correspondingly, the Recreational Vehicle Industry Association estimates that currently more than 8.9 million households own an RV and in 2017 there will be over 470,000 shipments of RVs from manufacturers to dealers.
Competition
We face competition in all our business segments. The United States used recreational vehicle marketplace is highly fragmented, and we face competition from franchised dealers, who sell both new and used vehicles; independent dealers; online and mobile sales platforms; and private parties. We believe that the principal competitive factors in our industry are delivering an outstanding consumer experience, competitive sourcing of vehicles, breadth and depth of product selection, and value pricing. Our competitors vary in size and breadth of their product offerings. We believe that our principal competitive advantages in used vehicle retailing will include our ability to provide a high degree of customer satisfaction with the buying experience by virtue of our low, no-haggle prices and our online platform including our website and mobile application and our ability to make a cash offer to purchase a vehicle or offer listing alternatives coupled with our customer-friendly sales process and our breadth of selection of the most popular makes and models available on our website. In addition, we believe our willingness to appraise and purchase a customer’s vehicle, whether or not the customer is buying a vehicle from us, provides a competitive sourcing advantage for retail vehicles allowing us to offer value-oriented pricing.  We believe the principal competitive factors for our ancillary products and services include an ability to offer a full suite of products at competitive prices delivered in an efficient manner to the customer. We will compete with a variety of entities in offering these products including banks, finance companies, insurance and warranty providers and extended vehicle service contract providers. We believe our competitive strengths in this category will include our ability to deliver products in an efficient manner to customers utilizing our technology and our ability to partner with key participants in each category to offer a full suite of products at competitive prices. Lastly, additional competitors may enter the businesses in which we will operate.
Seasonality
Historically, the industry has been seasonal with traffic and sales strongest in the spring and summer quarters which tracks closely with the timing of regional riding seasons.  Sales and traffic are typically slowest in the fall quarter but increase in February and March, coinciding with tax refund season.
Key Operation Metrics
As our business expands we will regularly review a number of key operating metrics to evaluate our business,segments, measure our progress, and make strategicoperating decisions. Our key operating metrics reflect what we believe will be the keyprimary drivers of our growth,business, including increasing brand awareness, maximizing the opportunity to source the purchase of low cost used vehicles from consumers and dealers, whileand enhancing the selection and timing of vehicles we make available for sale to our customers. Our key operating metrics also demonstrate ourenhance management’s ability to translate these driversthis information into sales through multiple sales channels. The Key Operations Metrics table below includes the results of the RideNow Entities exclusively for the month of September 2021. Please note that RideNow’s July and to monetize these retailAugust results are not reflected in the presentation below. The RideNow Entities have certain lines of business, including new vehicle sales, through a variety of product offerings.

 
 
Three-Months Ended
September 30,
 
 
Nine- Months Ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Units sold:
 
 
 
 
 
 
 
 
 
 
 
 
Consumer
  106 
  - 
  106 
  - 
Dealer
  165 
  - 
  175 
  - 
Auction
  42 
  - 
  42 
  - 
 
  313 
  - 
  323 
  - 
Number of Dealers
  3 
  - 
  3 
  - 
Average monthly unique users
  71,180 
  - 
  42,670 
  - 
Inventory units available on website
  588 
  - 
  588 
  - 
Average days to sale
  39 
  - 
  38 
  - 
Total average gross margin per unit$
 760 
 $- 
 $736 
 $- 
Units Sold
We define units sold as the number of used vehicles sold to consumers, dealersmaterial finance and at auctions in each period, net of returns under our three-day return policy. We view units sold as a key measure of our growth for several reasons. First, units sold is the primary driver of ourinsurance revenue, and indirectly, gross profit, since unit sales enable multiple complementaryparts and service revenue, streams, including financing, vehicle service contracts and trade-ins. Second, growththat RumbleOn did not have prior to the RideNow Transaction. As such increases in units sold increasesthese line items are primarily the base of available customers for referrals and repeat sales. Third, growth in units sold is an indicator of our ability to successfully scale our logistics, fulfillment, and customer service operations.
Number of Dealers
Our operations are designed to be scalable by working through an infrastructure and capital light model that is achievable by virtue of a synergistic relationship with dealer partners who we refer to as either Select or Appraisal Dealers. We utilize these dealer partners in the acquisition of motorcycles as well as to provide inspection, reconditioning and distribution services. Correspondingly, we earn fees and transaction income, and dealer partners will earn incremental revenue and enhance profitability through increased sales, leads, and fees from inspection, reconditioning and distribution programs. We choose Select or Appraisal Dealers based on their geographic location and abilities as a dealer. As Select and Appraisal Dealers are added throughout the U.S. the cost and time associated with distribution programs will be significantly reduced as the pickup and delivery of motorcycles will become more localized thus lower shipping costs and reduce the average days to sale for vehicles.
Average Monthly Unique Users
We define a monthly unique user as an individual who has visited our website within a calendar month, based on data provided by Google Analytics. We calculate average monthly unique users as the sum of monthly unique users in a given period, divided by the number of months in that period. We view average monthly unique users as a key indicatorresult of the strengthRideNow Transaction and that most period-over-period metrics and results of our brand, the effectiveness of our advertising and merchandising campaigns and consumer awareness.
Inventory Units Available on Website
We define inventory units available on Website as the number of vehicles listed for sale on our website on the last day of a given reporting period. Until we reach an optimal pooled inventory level, we view inventory units available as a key measure of our growth. Growth in inventory units available increases the selection of vehicles availableoperations comparisons (as opposed to consumers and dealers on a nationwide basis, which we believe will allow us to increase the number of vehicles we sell
Average Days to Sale
We define average days to sale as the average number of days between vehicle acquisition by us and delivery to a customer for all used units sold in a period. However, this metric does not include any used units that remain unsold at period end. We view average days to sale as a useful metric due to its impact on used vehicle average selling price. We anticipate that that average days to sale will increase in future periods until we reach an optimal pooled inventory level and fully scale our acquisition and sales channel processes.
Total Average Gross Margin per Unit
We define total average gross margin per unit asamounts) reflect the aggregate gross margin in a given period divided by units sold in that period. Total gross margin per unitimpact of the RideNow Transaction (the “Acquisition Effect”).

Powersports and Automotive Segments

Revenue

Revenue is driven bycomprised of vehicle sales, of used vehicles which, in many cases generates finance and insurance products bundled with retail vehicle sales (“F&I”), and parts, service, contracts revenue.and accessories/merchandise (“PSA”). We believe gross margin per unit is a key measure of our growthsell both new and long-term profitability.


COMPONENTS OF RESULTS OF OPERATIONS
Revenue
Revenue is derived from two primary sources: (1) our online marketplace, which is our largest source of revenue and includes: (i) the sale of usedpre-owned vehicles through consumer, dealersretail and auctionwholesale channels; automotive sales channels; (ii) online listingare almost exclusively via wholesale channels and sales fees; (iii) retail merchandise sales; (iv) vehicle financing; and (v) vehicle service contracts; and (2) subscription and other fees.
The Company recognizes revenue when alltherefore represent a very small portion of the following conditions are satisfied: (i) there is persuasive evidence of an arrangement; (ii) the product or service has been provided to the customer; (iii) the amount to be paid by the customer is fixed or determinable; and (iv) the collection of the Company’s payment is probable.
See Note 2 – “Summary of Significant Accounting Policies – Revenue Recognition” for a further description of the Company’s revenue recognition.
Used Vehicle Sales
We sell used vehicles through consumer, dealers and auction sales channels.F&I. These multiple sales channels provide us the opportunity to maximize profitability through increased sales volume and lower average days to sale by selling tothrough the channel where the opportunity is the greatest at any given time based on customer demand, market conditions or inventory availability is the greatest at any given time.availability. The number of used unitsvehicles sold to any given channel may vary from period to period based on customer demand, market conditionsperiod. Subject to the lingering impact of Covid-19 and available inventory.
Used vehicle sales represent the aggregate sales of used vehicles to consumers and dealers through our website and sales at auctions. We generate gross profit on used vehicle sales from the difference between the vehicle selling price and our cost of sales associated with acquiring the vehicle and preparing it for sale. Weresulting Demand/Supply Imbalances, as discussed elsewhere in this MD&A, we expect usedpre-owned vehicle sales to increase as we begin to utilize a combination of brand building as well asand direct response channels to efficiently source and scale our addressable markets while expanding our suite of product offerings to consumers who may wish to trade-in or to sell us their vehicle independent of a retail sale. Factors primarily affecting usedpre-owned vehicle sales include the number of retail unitspre-owned vehicles sold and the average selling price of these vehicles. At this stage of our development, changes in both retail units sold and in average selling price will drive changes in revenue.


The number of used vehicles we sell depends

Gross Profit

Gross profit generated on our volume of website traffic, our inventory selection, the effectiveness of our branding and marketing efforts, the quality of our customer sales experience, our volume of referrals and repeat customers, the competitiveness of our pricing, competition and general economic conditions. On a quarterly basis, the number of used vehicles we sell is also affected by seasonality, with demand for used vehicles reaching the high point in the first half of each year, commensurate with the timing of tax refunds, and diminishing through the rest of the year, with the lowest relative level of used vehicle sales expected to occur in the fourth calendar quarter.

Our average retail selling price depends on the mix of vehicles we acquire and hold in inventory, retail market prices in our markets, our average days to sale, and our pricing strategy. We may opportunistically choose to shift our inventory mix to higher or lower cost vehicles, or to opportunistically raise or lower our prices relative to market to take advantage of supply or demand imbalances, which could temporarily lead to average selling prices increasing or decreasing.
The number of vehicles sold at auctions are determined based on a number of factors including: (i) filling auction sales channel market demand opportunities to maximize sales and gross margin; (ii) a need to balance the Company’s overall inventory mix and quantity levels against days to sales targets; and (iii) a need to liquidate those units that do not meet the Company’s quality standards to list or be sold through Rumbleon.com.
Other Sales and Revenue
We generate other sales and revenue primarily through: (i) online listing and sales fees; (ii) retail merchandise sales; (iii) vehicle financing; and (iv) vehicle service contracts.
● 
Online Listing and Sales Fees. We charge a non-refundable fee for sellers to list their vehicle on the RumbleOn website. During the listing period, we manage all sales leads, handles all the documentation necessary to complete a sale, accepts a buyer’s trade and provides financing through third-party providers to the potential buyer, if necessary. Upon a successful sale, the seller pays a fee based on the difference between the actual retail sales price of the vehicle sold and the net proceeds agreed to be paid by RumbleOn to the seller when the listing agreement was signed.
● 
Retail Merchandise Sales. We sell branded and other merchandise and accessories.

● 
Vehicle Financing.Customers can pay for their vehicle using cash or we offer a range of finance options through unrelated third-parties such as banks or credit unions. These third-party providers generally pay us a fee either in a flat amount or in an amount equal to the difference between the interest rates charged to customers over the predetermined interest rates set by the financial institution. We may be charged back for commissions in the event a contract is prepaid, defaulted upon, or terminated.
● 
Vehicle Service Contracts. At the time of vehicle sale, we provide customers, on behalf of unrelated third parties who are the primary obligors, a range of other related products and services, including extended protection plan (“EPP”) products and vehicle appearance protection. EPP products include extended service plans (“ESPs”), which are designed to cover unexpected expenses associated with mechanical breakdowns and guaranteed asset protection (“GAP”), which is intended to cover the unpaid balance on a vehicle loan in the event of a total loss of the vehicle or unrecovered theft. Vehicle appearance protection includes products aimed at maintaining vehicle appearance. We receive commissions from the sale of these product and service contracts and have no contractual liability to customers for claims under these products.  The EPPs and vehicle appearance protection currently offered to consumers provides coverage up to 60 months (subject to mileage limitations), while GAP covers the customer for the term of their finance contract. At that time commission revenue will be recognized at the time of sale, net of a reserve for estimated contract cancellations. The reserve for cancellations will be estimated based upon historical industry experience and recent trends and will be reflected as a reduction of other sales revenue in the accompanying Condensed Consolidated Statements of Operations and a component of accounts payable and accrued liabilities in the accompanying Condensed Consolidated Balance Sheets. Our risk related to contract cancellations is limited to the revenue that we receive. 
Subscription and other fees
We generate subscription fees from dealer partners under a license arrangement that provides access to our software solution and ongoing support. Select or Appraisal Dealers pay a monthly subscription fee for access to and ongoing support for portions of the RumbleOn software solution, which includes: (i) a vehicle appraisal process; (ii) inventory management system; (iii) customer relationship and lead management program; and (iv) equity mining. Dealers may also be charged an initial software installation and training fee. Dealers do not have the contractual right to take possession of the software and may cancel the license for these products and services by providing a 30-day notice. Installation and training do not have value to the user without the license and ongoing support and maintenance.
Cost of Revenue
Cost of revenue is comprised of: (i) cost of vehicle sales and (ii) costs of subscription and other fees.
Cost of vehicle sales to consumers, dealers and auctions, includes the cost to acquire vehicles and the reconditioning and transportation costs associated with preparing the vehicles for resale. Vehicle acquisition costs are driven by the mix of vehicles we acquire, the source of those vehicles, and supply and demand dynamics in the vehicle market. Reconditioning costs are billed by third-party providers and include parts, labor, and other repair expenses directly attributable to specific vehicles. Transportation costs consisted of costs incurred to transport the vehicles from the point of acquisition or delivery. Cost of vehicle sales also includes any necessary adjustments to reflect vehicle inventory at the lower of cost or net realizable value.
Cost of subscription fee revenue includes the (i) various data feeds from third parties; (ii) hosting of the customer-facing website; (iii) commissions for new sales; and (iv) implementation and training of new and existing dealers.
Vehicle Gross Margin
Gross margin is generated on used vehicle sales fromreflects the difference between the vehicle selling price and ourthe cost of salesrevenue associated with acquiring the vehicle and preparing it for sale. Cost of revenue includes the vehicle acquisition cost, inbound transportation cost, and particularly for pre-owned vehicles, reconditioning costs (collectively, we refer to reconditioning and transportation costs as “Recon and Transport”). The aggregate dollar gross margins achieved fromprofit and gross profit per vehicle vary across vehicle type, make, model, etc. as well as through retail and wholesale channels, and with regard to gross profit per vehicle, are not necessarily correlated with the consumer, dealer and auction salessale price. Vehicles sold through retail channels are different. Units sold to consumers through our website generally have the highest dollar gross margin sinceprofit per vehicle given the unitvehicle is sold directly to the consumer. VehiclesPre-owned vehicles sold through wholesale channels, including directly to other dealers are sold at a price below the retail price offeredor through auction channels, including via our dealer-to-deal auction market, generally have lower margins and don’t include other ancillary gross profit attributable to consumers, thus the dealerfinancing and RumbleOn are sharing the gross margin. The dollar gross margin on units sold at auction are usually the lowest due to auction fees.accessories. Factors affecting gross marginprofit from period to period include the mix of new compared to used vehicles sold, the distribution channel through which they are sold, the sources from which we acquire and hold inacquired such inventory, retail market prices, our average days to sale, and our pricing strategy. We may opportunistically choose to shift our inventory mix to higher or lower cost vehicles, or to opportunistically raise or lower our prices relative to market to take advantage of supply or demand imbalances in our sales channels, which could temporarily lead to average selling prices and gross marginsprofits increasing or decreasing in any given channel.

Vehicles Sold

We define vehicles sold as the number of vehicles sold through both wholesale and retail channels in each period, net of returns. Vehicles sold is the primary driver of our revenue and, indirectly, gross profit. Vehicles sold also enables complementary revenue streams, such as financing. Vehicles sold increases our base of customers and improves brand awareness and repeat sales. Vehicles sold also provides the opportunity to successfully scale our logistics, fulfillment, and customer service operations.

Total Gross Profit per Unit

Total gross profit per unit is the aggregate gross profit of the Company in a given period, divided by units sold in that period including gross profit generated from the sale of the new and used vehicles, income related to the origination loans originated to finance the vehicle, commissions on sales of variable service contracts, revenue from guaranteed asset protection waiver coverage, gross profit on the sale of parts, accessories and merchandise, and gross profit generated from wholesale sales of vehicles.

Vehicle Logistics and Transportation Services Segment

Revenue

Revenue is derived from freight brokerage agreements with dealers, distributors, or private party individuals to transport vehicles from a point of origin to a designated destination. The freight brokerage agreements are fulfilled by independent third-party transporters who must meet our performance obligations and standards. Wholesale Express is considered the principal in the delivery transactions since it is primarily responsible for fulfilling the service. In the normal course of operations, Wholesale Express also provides transportation services to Wholesale.

Vehicles Delivered

We define vehicles delivered as the number of vehicles delivered from a point of origin to a designated destination under freight brokerage agreements with dealers, distributors, or private parties. Vehicles delivered are the primary driver of revenue and in turn profitability in the vehicle logistics and transportation services segment.


Selling, General

Total Gross Profit Per Unit

Total gross profit per vehicle transported represents the difference between the price received from non-affiliated customers and Administrative Expense

Selling, general and administrative (“SG&A”) expenses include costs and expenses for compensation and benefits, advertisingour cost to consumers and dealers, development and operating our product procurement and distribution system, managing our logistics system, establishing our dealer partner arrangements, and other corporate overhead expenses, including expenses associated with technology development, legal, accounting, finance, and business development. Selling, general and administrative expenses will increase substantially as we continue to execute and aggressively expand our business through increased marketing spending andcontract an independent third-party transporter divided by the additionnumber of management and support personnel to ensure we adequately develop and maintain operational, financial and management controls as well as our reporting systems and procedures. SG&A expenses exclude the costs of inspecting, reconditioning and transportation ofthird party vehicles which are included in cost of sales.transported.

Depreciation and Amortization
Depreciation and amortization is comprised of the: (i) amortization of capitalized and acquired technology development; (ii) amortization of identifiable intangible assets; and (iii) depreciation of vehicle, furniture and equipment. Depreciation and amortization will continue to increase as continued investments are made in connection with the expansion and growth of the business.
Interest Expense
Interest expense includes interest incurred on notes payable and other long-term debt, which was used to fund, startup costs and expenses, technology development, inventory, our transportation fleet, property and equipment and the acquisition of NexGen.

Results of Operations

    RumbleOn Metrics (on a GAAP Basis)  
     Three-Months Ended  Nine-Months Ended  
     Sept 2021  Sept 2020  Sept 2021   Sept 2020  
                  
Powersports 

Revenue

New retail vehicles$42,943 $0 $42,943  $0  
 Used vehicles              
 Retail 19,926  311  19,926  $4,243  
 Wholesale 20,423  6,992  58,438   34,399  
 Total used vehicle revenue 40,349  7,303  78,364   38,642  
 Finance and insurance, net 6,180  199  6,998   672  
 Parts and service and other 16,075  0  16,075   0  
 Total Revenue$105,547 $7,502 $144,380  $39,314  
                 
 

Gross Profit

New retail vehicles$8,146 $0 $8,146  $0  
 Used vehicles              
 Retail 3,139  76  3,139   407  
 Wholesale 3,712  1,620  12,829   4,541  
 Total used vehicle gross profit 6,851  1,696  15,968   4,948  
 Finance and insurance, net 6,180  199  6,998   672  
 Parts and service and other 7,230  0  7,230   0  
 Total gross profit$28,407 $1,895 $38,342  $5,620  
                 
 Vehicle SalesNew retail vehicles 2,485  0  2,485   0  
 Used vehicles              
 Retail 1,336  30  1,336   455  
 Wholesale 1,669  717  5,086   3,968  
 Total used vehicles 3,005  747  6,422   4,423  
 Total vehicles sold 5,490  747  8,907   4,423  
                 
 

Revenue

per vehicle

New retail vehicles$17,281 $0 $17,281  $0  
 Used vehicles              
 Retail$14,915 $10,365 $14,915  $9,325  
 Wholesale$12,239 $9,752 $11,491  $8,669  
 Used vehicle$13,429 $9,777 $12,203  $8,737  
 Finance and insurance, net$1,617 $6,619 $1,831  $1,478  
 Parts and service and other$4,207 $0 $4,207  $0  
 Total Revenue per vehicle$27,623 $250,057 $37,786  $86,405  
                 
 

Gross Profit

per vehicle

New retail vehicles$3,278 $N/A $3,278  $N/A  
 Used vehicle$2,280 $2,271 $2,487  $1,119  
                
                
 Finance and insurance$1,617 $6,619 $1,831  $1,478  
 Parts and service$1,892 $0 $1,892  $0  
 Total Gross Profit2$5,542 $63,178 $8,142  $12,353  
                  
Automotive  Revenue$105,298 $99,315 $316,655  $281,242  
 Gross Profit3$6,525 $12,842 $22,905  $12,459  
 Vehicles sold 3,028  3,516  8,822   10,954  
 Revenue per vehicle$34,775 $28,247 $35,894  $25,675  
 Gross Profit per vehicle$2,155 $3,652 $2,596  $1,137  
                  
Transportation  Revenue$11,597 $11,415 $36,145  $28,657  
 Gross Profit$2,455 $2,067 $6,829  $5,867  
 Vehicles transported 20,284  21,238  62,693   61,456  
 Revenue per vehicle transported$572 $537 $577  $466  
 Gross Profit per vehicle transported$121 $97 $109  $95  
                  
Total Company 

Financial

Overview

Revenue              
 Powersports$89,472 $7,502 $128,305  $39,314  
 Automotive 105,298  99,315  316,655   281,242  
 Transportation and logistics 11,597  11,415  36,145   28,657  
 Parts and service and other 16,075  0  16,075   0  
 Total revenue$222,442 $118,232 $497,180  $349,213  
 Gross Profit              
 Powersports$21,176 $1,895 $31,112  $5,621  
 Automotive$6,525 $12,842 $22,905  $12,459  
 Transportation and logistics$2,455 $2,067 $6,829  $5,867  
 Parts and service and other$7,230  0 $7,230   0  
 Total Gross Profit$37,387 $16,804 $68,076  $23,947  
 Effects of the Nashville Tornado   7,879     (1,215) 
                
 Gross Profit as reported in the Consolidated Statements of Operations3 337,387  16,804  68,076   23,947  
                
 Total SG&A$37,564 $13,279 $69,077  $42,510  
                
 Net Income (Loss) before Income Tax$(33,227)$1,487 $(41,066) $(19,507) 
                
 Adjusted EBITDA$3,616 $4,720 $6,679  $(3,142) 
                 
 Unit MetricsVehicles Sold              
 Retail 3,821  30  3,821   455  
 Wholesale 4,697  4,233  13,908   14,922  
 Total Vehicles Sold 8,518  4,263  17,729   15,377  
 Revenue per Unit Sold              
 Retail$18,071 $16,984 $18,285  $10,803  
 Wholesale$26,768 $25,114 $26,970  $21,191  
 Other$3,249 $2,678 $2,946  $1,864  
 Total Revenue$26,116 $27,734  $28,044  $22,747  
 Gross Profit per Unit              
 Retail$4,571 $9,163 $4,785  $2,373  
 Wholesale3$2,179 $1,555 $2,569  $1,221  
 Other$1,137 $485 $3,679  $382  
 Total Gross Profit$4,389 $2,094 $3,840  $1,636  
                 

 
The following table provides our results

(1)Per unit values calculated as revenue or gross profit, as applicable, divided by its respective units sold, except the other and total categories, which are divided by total used units sold.
(2)Total Gross profit per vehicle retailed is calculated by dividing the sum of new vehicle, used vehicle, and finance, and insurance gross profit by total retail vehicle unit sales.
(3)Automotive gross profit included an inventory reserve adjustment on $7,879 related to the Nashville Tornado.


Results of operationsOperations 

POWERSPORTS

Revenue

Three-Months Ended September 30, 2021 Compared to September 30, 2020. Total powersports revenue, including F&I and PSA, increased by $98,045 to $105,547 for the three and nine-month periodsthree-months ended September 30, 2017 and September 30, 2016, respectively. This financial information should be read in conjunction with our unaudited Condensed Consolidated Financial Statements and notes included in Part I, Item 1 of this Quarterly Report on Form 10-Q.

 
 
For the three-months ended
September 30,
 
 
For the nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Revenue:
Used Vehicle Sales:
 
 
 
 
 
 
 
 
 
 
 
 
Consumer
 $1,626,864 
 - 
 $1,626,864 
 $- 
Dealer
  1,745,948 
  - 
  1,745,948 
  - 
Auction
  171,560 
  - 
  253,500 
  - 
Other sales and revenue
  134,573 
  - 
  134,573 
  - 
Subscription and other fees
  27,197 
  - 
  100,668 
  - 
Total Revenue
  3,706,142 
  - 
  3,861,553 
  - 
 
    
    
    
    
Cost of revenue
  3,478,124 
  - 
  3,627,455 
  - 
Selling, General and administrative
  2,326,043 
  36,706 
  4,690,216 
  58,135 
Depreciation and amortization
  129,277 
  475 
  302,697 
  1,425 
Total Expenses
  5,933,444 
  37,181 
  8,620,368 
  59,560 
 
    
    
    
    
Operating loss
  (2,227,302)
  (37,181)
  (4,758,815)
  (59,560)
 
    
    
    
    
Interest expense
  90,201 
  2,878 
  373,808 
  7,431 
 
    
    
    
    
Net loss before provision for income taxes
 $(2,317,503)
 $(40,059)
 $(5,132,623)
 $(66,991)
 
    
    
    
    
Benefit for income taxes
  - 
  - 
  - 
  - 
 
    
    
    
    
Net loss
 $(2,317,503)
 $(40,059)
 $(5,132,623)
 $(66,991)

Results of Operations2021 compared to $7,502 for the Threesame period in 2020. The Acquisition Effect specific to new vehicles, F&I, and Nine-month periods ended September 30, 2017 and September 30, 2016
Revenue
Online Marketplace
TotalPSA revenue accounted for approximately $65,000 of the three and nine-month periods ended September 30, 2017 increased by $3,706,142 and $3,861,553, respectively as comparedincrease, with the balance attributable to the same periods in 2016. The increase in revenue was primarily due to ana 2,258 increase in the number of used vehicles sold to consumers, dealers and at auctions. Thecoupled with a 37.4% increase in the revenue per used unit salessold from $9,777 to $13,429. The total number of vehicles sold increased by 4,743 to 5,490 for the three-months ended September 30, 2021. Exclusive of F&I and PSA, revenue per new unit was driven by$17,281. In addition to the launch ofAcquisition Effect, the RumbleOn website, expanded inventory selection, enhanced social media, aggressive event marketing efforts, increased brand awareness and customer referrals. We anticipate that unit sales will continueDemand/Supply Imbalances contributed to grow as we expand our units of available inventory, while continuing to efficiently source and scale our addressable markets of consumers and dealers through brand building and direct response marketing.
Salesthe increase in the number of used vehicles to consumers, dealers and auctions forsold as well as the three and nine-month periods ended September 30, 2017 increased by $3,544,372 and $3,626,312, respectively as compared toincrease in the same periods in 2016. This increase was driven by the sale of 313 and 323 used units to consumers, dealers and at auctions during the three and nine-month period ending September 30, 2017, respectively. The average selling price of the used units soldsuch units.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Total powersports revenue, including F&I and PSA, increased by $105,066 to $144,380 for the three and nine-month periodsnine-months ended September 30, 20172021 compared to $39,314 for the same period of 2020. The Acquisition Effect specific to new vehicles, F&I, and PSA revenue accounted for approximately $65,000 of the increase, with the balance attributable to a 1,999 increase in the number of used vehicles sold coupled with a 39.7% increase in the revenue per used unit sold from $8,737 to $12,203. The total number of vehicles sold increased by 4,484 to 8,907 for the nine-months ended September 30, 2021. Exclusive of F&I and PSA, revenue per new unit was $11,324 and $11,227, respectively. The$17,281. In addition to the Acquisition Effect, the Demand/Supply Imbalances contributed to the increase in the number of used vehicles sold as well as the increase in the average selling price of used units sold will fluctuate fromsuch units.

Gross Profit

Three-Months Ended September 30, 2021 Compared to September 30, 2020. Powersports vehicles gross profit, including F&I and PSA, increased by $26,512 to $28,407 for the three-months ended September 30, 2021 compared to $1,895 for the same period of 2020. The increase in gross profit was primarily due to period as a result of changes4,743 unit increase in the sales mixtotal vehicles sold in 2021 compared to consumers, dealers2020 and at auctionsthe Acquisition Effect specific to new vehicles, F&I, and PSA which accounted for $21,357 of the increase and supplemented a 0.4% increase in any given period. There were no salesgross profit per used vehicle. Total used vehicle gross profit, exclusive of F&I and PSA, increased by $5,155 based on a 2,258 increase in the number of used vehicles sold.

Nine-Months Ended September 30, 2021 Compared to consumers, dealers or auctions forSeptember 30, 2020. Powersports gross profit, including F&I and PSA, increased by $32,722 to $38,342 during the three and nine-month periodsnine-months ended September 30, 2016.

Other sales and revenue2021 compared to $5,620 for the threesame period of 2020. This increase in gross profit was primarily due to the Acquisition Effect specific to new vehicles, F&I, and nine-month periodsPSA which accounted for $21,702 of the increase.


AUTOMOTIVE

Revenue

Three-Months Ended September 30, 2021 Compared to September 30, 2020. Total automotive vehicle revenue increased by $5,983 to $105,298 for the three-months ended September 30, 20172021 compared to $99,315 for the same period in 2020. The increase in automotive revenue was primarily due to a 23.1% increase in revenue per vehicle which partially offset a decrease of 488 vehicles sold.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Total automotive vehicle revenue increased by $134,573$35,413 to $316,655 for the nine-months ended September 30, 2021 compared to $281,242 for the same period of 2020. The 12.6% increase in revenue occurred despite a 19.5% decrease in the total number of automotive units sold from 10,954 to 8,822. The revenue per vehicle for the nine-months ended September 30 2021 was $35,894 as compared to the same periods in 2016.This increase was primarily driven by the increase in retail units sold which led to an increase in loans originated and sold, and vehicle service contracts and retail merchandise sales. There were no online listing and sales fee revenue$25,675 for thethree and nine-month periods nine-months ended September 30, 2016.

Subscription2020, a 39.8% year-over-year increase resulting from the effects of Demand/Supply Imbalances, the Nashville Tornado, and the 2020 effect of shelter-in-place orders and other feesresponses to Covid-19.

Gross Profit

Subscription and other fee revenue

Three-Months Ended September 30, 2021 Compared to September 30, 2020. Automotive vehicle gross profit, excluding the benefit of the 2020 impairment accounting relative to the Nashville Tornado, decreased by $6,317 to $6,525 for the three and nine-month periodsthree-months ended September 30, 2017 increased by $27,197 and $100,668, respectively as compared to the same periods in 2016. There were no subscription or other fee revenue for the three and nine-month periods ended September 30, 2016.

Expenses
Cost of Revenue
Total cost of revenue for the three and nine-month periods ended September 30, 2017 increased by $3,478,124 and $3,627,455, respectively as compared to the same periods in 2016. This increase was driven by the: (i) sale of used units to consumers, dealers and at auctions; and (ii) sale of related products in connection with unit sales to consumers during the three and nine-month period ending September 30, 2017, respectively as compared to the same periods in 2016.
Cost of vehicle sales for the three and nine-month periods ended September 30, 2017 increased by $3,404,480 and 3,489,446, respectively as compared to the same periods in 2016. This increase was driven by the sale of 313 and 323 used units to consumers, dealers and at auctions during the three and nine-month period ending September 30, 2017, respectively as compared to the same periods in 2016. The average cost of the used units sold for the three and nine-month periods ended September 30, 2017 was $10,769 and $10,696, respectively.
Cost of other sales and revenue for the three and nine-month periods ended September 30, 2017 increased by $53,754 as compared to the same periods in 2016.This increase was primarily driven by the increase in units sold to consumers which led to an increase in loans originated and sold, vehicle service contracts.
Cost of subscription and other fee revenue, included the (i) various data feeds from third parties; (ii) hosting of the customer facing website; (iii) commissions for new sales; and (iv) implementation and training of new and existing dealers. These costs and expenses are charged to cost of revenue as incurred. Cost of subscription and other fee revenue for the three and nine-month periods ended September 30, 2017 increased by $19,890 and $84,255, respectively as compared to the same periods in 2016. 

Selling, General and Administrative
 
 
For the three-months ended
September 30,
 
 
For the nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
 
2017
 
 
2016
 
Selling, General and Administrative:
 
 
 
 
 
 
 
 
 
 
 
 
Compensation and related costs
 1,028,819 
 - 
 1,951,911 
 - 
Advertising and Marketing
  752,017 
  - 
  1,060,195 
  - 
Professional Fees
  192,041 
  34,044 
  724,486 
  49,017 
Technology Development
  91,967 
  - 
  278,668 
  - 
General and Administrative
  261,199 
  2,662
 
  674,956 
  9,118 
Total Selling, General and Administrative
 $2,326,043 
 $36,706 
 $4,690,216 
 $58,135 
Selling, general and administrative expenses for the three and nine-month periods ended September 30, 2017 increased by $2,289,337 and $4,632,081, respectively as compared to the same periods in 2016. The increase is a result of the significant expansion of our businesses associated with the launch of our website and mobile application which resulted in: (i) an increase in expenses associated with advertising and marketing; (ii) increase headcount associated with the development and operating our product procurement and distribution system, managing our logistics system; (iii) continued investment in technology development; and (iv) other corporate overhead costs and expenses, including legal, accounting, finance, and business development.
Compensation and related costs, which includes all payroll and related costs, including benefits, payroll taxes, and stock-based compensation, for the three and nine-month periods ended September 30, 2017 increased by $1,028,819 and $1,951,911 as compared to the same periods in 2016. The increase was driven by the growth in headcount and related compensation and benefits at our Dallas operations center, and included new hires in our marketing, product and inventory management, accounting, finance, information technology, and administration departments. As our business continues to grow these expenses will increase as we add headcount in all areas of the business.
Advertising and marketing for the three and nine-month periods ended September 30, 2017 increased by $752,017 and $1,060,195 as compared to the same periods in 2016. The increase consists of cost associated with the launch of our website and mobile application, aggressive event marketing and further development of a multi-channel approach to consumers and dealers. We have begun to utilize a combination of brand building as well as direct response channels to efficiently source and scale our addressable markets. Our paid advertising efforts include advertisements through search engine marketing, inventory site listing, retargeting, organic referral, display, direct mail and branded pay-per-click channels. We believe our strong consumer and dealer focus ensures loyalty which will drive both high participation in the buy and selling process while increasing referrals. In addition to our paid channels, we intend to attract new customers through increased media spending and public relations efforts and further investing in our proprietary technology.
Professional fees consist primarily of legal and accounting fees and costs associated with: (i) financing activities; (ii) general corporate matters; (iii) the NextGen acquisition; (iv) the preparation of quarterly and annual financial statements; and (v) the filing of regulatory reports required of the Company for public reporting purposes. Professional fees for the three and nine-month periods ended September 30, 2017 increased by $157,997 and $675,469, respectively as compared to the same periods in 2016. This increase was primarily a result of legal, accounting and other professional fees and expenses incurred in connection with the: (i) NextGen acquisition; (ii) 2017 Private Placement; (iii) second tranche of 2016 Private Placement; (iv) Senior Secured Promissory Notes; (v) the Offering (as defined below); (vi) our Nasdaq listing; and (vii) various corporate matters resulting from the growth and expansion of the RumbleOn business plan. For additional information, see Note 3 - “Acquisitions,” Note 7 - “Notes Payable,” Note 8 - “Stockholders’ Equity,” and Note 15 - “Subsequent Events” in the accompanying Notes to the Condensed Consolidated Financial Statements.

Technology development costs consist principally of (i) development activities including payroll and related expenses billed by a third-party contractor involved in application, content, production, maintenance, operation, and platform development for new and existing products and services, (ii) technology infrastructure expenses, and (iii) costs of Company employees devoted to the development and maintenance of software products. Technology development expenses for the three and nine-month periods ended September 30, 2017 increased by $91,967 and $278,668, respectively as2021 compared to the same period in 2016. Total technology costs and expenses incurred2020. The decrease was attributable to a 49.2% increase in the gross profit per vehicle from $3,652 to $2,155 offset by a decrease in the number of units sold.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Automotive vehicle gross profit, excluding the benefit of the 2020 impairment accounting relating to the Nashville Tornado, profit increased by $10,446 to $22,905 for the three and nine-month periodsnine-months ended September 30, 2017 were $236,400 and $713,7662021. The increase was attributable to the continued impact of the Demand/Supply imbalances. On a comparable basis, the gross profit per vehicle sold has increased from $1,137 to $2,596.

VEHICLE LOGISTICS AND TRANSPORTATION SERVICES

Revenue

Three-Months Ended September 30, 2021 Compared to September 30, 2020. Total revenue, inclusive of intercompany freight services provided to Wholesale of $1,228, which $144,433 and $435,097, respectively were capitalized.  Foris eliminated in the three and nine-month periodsCondensed Consolidated Financial Statements, increased by $182 to $11,597 for the three-months ended September 30, 2017, a third-party contractor billed $221,400 and $678,766 respectively, of the total technology development costs. The amortization of capitalized technology development costs for the three and nine-month periods ended September 30, 2017 was $89,429 and $219,374, respectively. There were no technology development costs incurred and no amortization of capitalized development costs for the same periods in 2016. Technology development costs are accounted for pursuant to ASC 350, Intangibles — Goodwill and Other. Technology development costs include internally developed software and website applications that are used by the Company for its own internal use and to provide services to its customers, which include consumers, dealer partners and ancillary service providers. Under the terms of these customer arrangements the Company retains the revenue generating technology and hosts the applications on its servers and mobile applications. The customer does not have a contractual right to take possession of the software during the term of the arrangement and is not permitted to run the software itself or contract with another party unrelated to the entity to host the software. Technology development costs consist principally of (i) development activities including payroll and related expenses billed by a third-party contractor involved in application, content, production, maintenance, operation, and platform development for new and existing products and services, (ii) technology infrastructure expenses, and (iii) costs of Company employees devoted to the development and maintenance of software products. Technology and content costs for design, maintenance and post-implementation stages of internal-use software and general website development are expensed as incurred. For costs incurred to develop new website functionality as well as new software products and significant upgrades to existing internally used platforms or modules, capitalization begins during the application development stage and ends when the software is available for general use. Capitalized technology development is amortized on a straight-line basis over periods ranging from 3 to 7 years. The Company will perform periodic assessment of the useful lives assigned to capitalized software applications. Additionally, the Company from time-to-time may abandon additional development activities relating to specific software projects or applications and charge accumulated costs to technology development expense in the period such determination is made. We expect our technology development expenses to increase as we continue to upgrade and enhance our technology infrastructure, invest in our products, expand the functionality of our platform and provide new product offerings. We also expect technology development expenses to continue to be affected by variations in the amount of capitalized internally developed technology.

General and administrative expenses for the three and nine-month periods ended September 30, 2017 increased by $258,537 and $665,838 as2021 compared to the same periods in 2016. The increase is a result of the cost and expenses associated with the continued progress made in the development of our business, the establishment of our Dallas operations center and meeting the requirements of being a public company. General and administrative costs and expenses include: (i) insurance; (ii) advisor and various filing fees$11,415 for equity transactions; (iii) office supplies and process application software; (iv) public and investor relations and (v) travel.
Depreciation and Amortization
Depreciation and amortization is comprised of the: (i) amortization of capitalized technology development; (ii) amortization of identifiable intangible assets; and (iii) depreciation of vehicle, furniture and equipment. Depreciation and amortization for the three and nine-month periods ended September 30, 2017 increased by $131,128 and $303,598, respectively, as compared to the same period in 2016.2020. The increase in depreciation and amortization is a result of the investments made in connection with the expansion and growth of the business whichtotal revenue for the three and nine-month periodsperiod ended September 30, 2017 included: (i) capitalized technology acquisition2021 resulted from the transport of 20,284 vehicles and development costsrevenue per vehicle transported of $144,433$572 compared to revenue from the transport of 21,238 vehicles and $435,097, respectively;revenue per vehicle transported of $537 for the same period of 2020. The 4.5% decrease in the number of units transported was offset by a 6.4% increase in the average revenue per unit shipped, primarily driven by the continued Demand/Supply imbalances and (ii)proactive pricing management.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Total revenue, inclusive of intercompany freight services provided to Wholesale of $3,357, which is eliminated in the purchase of vehicles, furniture and equipment of $106,587 and $600,175, respectively. ForCondensed Consolidated Financial Statements, increased by $7,488 to $36,145 for the three and nine-month periodsnine-months ended September 30, 2017 amortization of: (i) capitalized technology development was $89,429 and $219,374, respectively; (ii) amortization of identifiable intangible was $11,250 and $33,750, respectively; and (iii) depreciation and amortization on vehicle, furniture and equipment was $28,598 and $49,573, respectively. Depreciation and amortization on furniture and equipment2021 compared to $28,657 for the same periodsperiod in 2016 was $475 and $1,425, respectively.

Interest Expense
Interest expense consists of interest on the: (i) BHLP Note; (ii) NextGen Note; (iii) Private Placement Notes; and (iv) Senior Secured Promissory Notes. Interest expense for the three and nine-month periods ended September 30, 2017 increased by $87,323 and $366,377, respectively, as compared to the same periods in 2016.2020. The increase resulted from: (i) interest on a higher level of debt outstanding; (ii) the conversion of the BHLP Note; (iii) the amortization of the beneficial conversion feature on the Private Placement Notes; and (iv) the amortization of the original issue discount on the Senior Secured Promissory Notes. The conversion of the BHLP Note resulted in a $196,076 charge to interest expense for the remaining balance of the beneficial conversion feature, net of deferred taxes and is included in interest expensetotal revenue for the nine-month period ended September 30, 2017. 2021 resulted from the transport of 62,693 vehicles at revenue per vehicle transported of $577 compared to revenue from the transport of 61,456 vehicles at a revenue per vehicle transported of $466 for the same period of 2020. The continued Demand/Supply Imbalances and proactive pricing by management contributed to these increases.


Gross Profit

Three-Months Ended September 30, 2021 Compared to September 30, 2020. Total gross profit for the three-months ended September 30, 2021 increased $388 to $2,455, or $121 per vehicle transported, as compared to $2,067, or $97 per vehicle transported for the same period in 2020. The increased gross profit was attributed to an increase in revenue per vehicles transported as well as higher gross profit per vehicle transported.

Nine-Months Ended September 30, 2021 Compared to September 30, 2020. Total gross profit for the nine-months ended September 30, 2021 increased $962 to $6,829, or $109 per vehicle transported, as compared to $5,867 or $95 per vehicle transported for the same period in 2020. The increased gross profit was attributed to an increase in the number of vehicles transported, higher revenue per vehicle transported and gross profit per vehicle transported.

Selling, General and Administrative

  Three-Months Ended
September 30
  Nine-Months Ended
September 30
 
  2021  2020  2021  2020 
Selling general and administrative:            
Compensation and related costs $12,669  $7,169  $26,983  $20,496 
Advertising and marketing  4,241   840   7,799   4,330 
Technology development and software  686   180   1,513   1,037 
Facilities  3,576   751   4,774   1,718 
General and administrative  16,392   4,339   28,008   14,929 
  $37,564  $13,279  $69,077  $42,510 

Selling, general and administrative expenses increased by $24,285 and $26,567, respectively, for the three and nine-months ended September 30, 2021 compared to the same periods in 2020. In each case other than technology development and software, the increases were the result of the Acquisition Effect, with over 1,800 additional employees, marketing initiatives at the store level, general and administrative costs associated with a larger team, and lease/facility expense related to 40+ new locations from the RideNow acquisition. In the case of technology and development, in the third quarter of 2021 we began some strategic technology projects focused on inventory management, infrastructure, and integration efforts. Notwithstanding the preceding, both the Nashville Tornado and the nationwide economic slowdown of Covid-19 late in the first quarter of 2020 lasting until the spring of 2021, resulted in artificially lower costs incurred in 2020.

Depreciation and Amortization

Depreciation and amortization increased by $1,181 and $1,381, respectively, for the three and nine-months ended September 30, 2021, compared to the same periods of 2020. Of the increase in both periods, $170 is to the amortization of right-of-use assets resulting from the RideNow Acquisition, and $614 of it is associated to various non-compete agreements entered into by Messrs. Tkach, Coulter and other shareholders or employees whom entered into non-compete agreements related to RideNow Transaction with an aggregate value of approximately $20,000, which amount will be amortized over an average life of thirty-six months.


Interest Expense

Interest expense increased by $3,089 and $2,920, respectively, for the three and nine-months ended September 30, 2021 compared to the same periods of 2020. In each such period, the primary driver of such increase is an increase of $125 of floor plan interest and the interest expense of $2,666 for the Oaktree Credit Facility, which included debt amortization of $509.

Loss Contingencies and Insurance Recoveries

On March 3, 2020, the Nashville Tornado caused significant damage to the Company’s facilities including contents and inventory held for sale. The Company maintains insurance coverage for damage to its facilities and inventory, as well as business interruption insurance. The loss was comprised of three components: (1) inventory loss, assessed by the insurance carrier at approximately $13,000; (2) building and personal property loss, primarily impacting our leased facilities, assessed by the insurance carrier at $2,783; and (3) loss of business income, for which the company has coverage in the amount of $6,000.

All three components of the Company’s loss claim have been submitted to its insurers. The Company’s inventory claim is subject to a dispute with the carrier as to the policy limits applicable to the loss; however, the insurer advanced $5,615 in July 2020 and $3,134 in July 2021. Therefore, the total payments received thus far against the final settlement are $8,750. The insurer has agreed to pay $2,778 on the Private Placementbuilding and personal property loss, reflecting limits of $2,783 net of a $5 deductible. The insurer has made interim payments on the building and personal property loss of $2,626. The loss of business income claim is ongoing and remains in the process of negotiation, however, the insurer has advanced $250 against the final settlement. The Company believes there will be a recovery of all three loss components, however no assurance can be given regarding the amounts, if any, that will be ultimately recovered or when any such recoveries will be made.

As a result of the damage caused by the Nashville Tornado the Company concluded that the utility of the inventory damaged by the storm was impaired as a result of physical damage sustained. Whether the impairment is caused by physical destruction or an adverse change in the utility of the inventory, entities should assess whether an inventory impairment or write-off is required in accordance with ASC 330-10-35-1 through 35-11, which address adjustments of inventory balances to the lower of cost or market and requires that when there is evidence that the utility of goods will be less than cost, the difference is recognized as a loss of the current period. For the nine-months ended September 30, 2020, the Company recorded an impairment loss on inventory of $11,738 comprised of $4,454 for vehicles that were a total loss and $7,285 in loss in value for vehicles partially damaged and subject to repair. The impairment loss is reported in cost of revenue in the September 30, 2020, Condensed Consolidated Statements of Operations. Additionally, $178 of the net book value of the property and equipment destroyed by the Nashville Tornado was expensed.

Derivative Liability

In connection with our various financings, we undertake an analysis of each financial instrument to determine the appropriate accounting treatment, including which, if any require bifurcation into liability and equity components. We have determined that each of the New Notes and the Warrant have a liability component that needs to be remeasured each reporting period with the change in value recorded in the Statements of Operations.

New Notes

In connection with the issuance of the New Notes, a derivative liability was recorded at issuance with an interest make-whole provision of $21 based on a lattice model using a stock price of $14.60, and estimated volatility of 55.0% and risk-free rates over the entire 10-year yield curve.

The change in value of the derivative liability for the three and nine-months ended September 30, 2021 was $6,518 and $8,774, respectively, and is included in change in derivative liability in the Condensed Consolidated Statement of Operations. The value of the derivative liability as of September 30, 2021 and December 31,2020 was $41 and $17, respectively.


Oaktree Warrant

At inception of the Commitment Letter, the Company accounted for the Oaktree Warrant as a liability with the initial offset as a deferred financing charge as the Oaktree Warrant was issued in lieu of a commitment fee connected to the debt financing of the RideNow Transaction. The initial warrant liability and deferred financing charge recognized was $10,950. The warrant liability was subject to remeasurement at each balance sheet date and any change in fair value was recognized as a component of change in derivative liability in the Condensed Consolidated Statements of Operations. The fair value of the Warrant was estimated using a Monte Carlo simulation based on a combination of level 1 and level 2 inputs. There was no gain or loss recorded related to the Warrant liability during the three-months ended March 31, 2021 as there was no significant changes in the fair value between March 12, 2021 and March 31, 2021. For the three months ended June 30, 2021, the fair value of the warrant liability was increased $2,224 to $13,174. On August 31, 2021, the fair value of the warrant liability was increased $6,526 to $19,700. Upon closing of the RideNow Transaction, the Oaktree Warrants were considered equity linked contracts indexed to RumbleOn’s stock and therefore met the equity classification guidance. As a result, the $19,700 was reclassified to additional paid-in-capital. The $10,950 deferred financing charge was reclassified as part of the debt discount related to the Term Loan Credit Agreement. The recognition of the warrant liability and deferred financing charge are non-cash items.

Stock Based Compensation

In connection with the closing of the RideNow Transaction and the execution of the Executive Employment Agreements, the Company accelerated the vesting of and/or waived certain market-based share price hurdles for all then outstanding RSUs for all participants, which resulted in excess of $22,000 of incremental shares based compensation for both the three and nine-month periods endedending on September 30, 2017 was $94,8552021.

Adjusted EBITDA

Adjusted EBITDA is a non-GAAP financial measure and $183,943, respectively which included $41,979should not be considered as an alternative to operating income or net income as a measure of operating performance or cash flows or as a measure of liquidity. Non-GAAP financial measures are not necessarily calculated the same way by different companies and $81,603should not be considered a substitute for or superior to U.S. GAAP.

Adjusted EBITDA is defined as net income (loss) adjusted to add back interest expense (including debt extinguishment), depreciation and amortization, changes in derivative liabilities and certain recoveries, charges and expenses, such as an insurance recovery, non-cash stock-based compensation costs, acquisition related costs, PPP loan forgiveness, and other non-recurring costs, as these recoveries, charges and expenses are not considered a part of debt discount amortizationour core business operations and are not an indicator of ongoing, future company performance.

Adjusted EBITDA is one of the primary metrics used by management to evaluate the financial performance of our business. We present Adjusted EBITDA because we believe it is frequently used by analysts, investors and other interested parties to evaluate companies in our industry. Further, we believe it is helpful in highlighting trends in our operating results, because it excludes, among other things, certain results of decisions that are outside the control of management, while other measures can differ significantly depending on long-term strategic decisions regarding capital structure and capital investments.

The following tables reconcile Adjusted EBITDA to net income (loss) for the three and nine-month periods ended September 30, 2017, respectively. Interest expense on the NextGen Notes for the three and nine-month periods ended September 30, 2017 was $21,370 and $54,849 respectively. Interest expense on the Senior Secured Promissory Notes for the three and nine-month periods ended September 30, 2017 was $15,925 which included $10,274 of original issue discount amortization. For additional information, see Note 7 - “Notes Payable” in the accompanying Notes to the Condensed Consolidated Financial Statements.presented:

  Three-months Ended
September 30
  Nine-months Ended
September 30
 
  2021  2020  2021  2020 
Net income (loss) $(22,544) $1,487  $(30,385) $(19,507)
Add back:                
Interest expense (including debt extinguishment)  4,577   1,488   8,107   4,999 
Depreciation and amortization  1,717   536   2,948   1,567 
Income tax benefit  (10,681)     (10,681)   
Change in derivative liabilities  6,518   14   8,774   (7)
EBITDA  (20,413)  3,525   (21,237)  (12,948)
Adjustments:                
Impairment loss on automotive inventory           11,738 
Insurance recovery           178 
Insurance proceeds  (3,135)     (3,135)  (5,615)
Stock-based compensation1  24,730   863   26,457   2,425 
Acquisition costs associated with the RideNow Transaction  1,558      3,515    
Other non-recurring costs  1,448   332   1,651   1,080 
PPP loan forgiveness  (572)     (572)   
Adjusted EBITDA $3,616  $4,720  $6,679  $(3,142)

(1)Stock based compensation includes the vesting of all then outstanding RSU awards upon the closing of the RideNow Transaction.


Liquidity and Capital Resources

Our primary sources of liquidity are available cash, amounts available under our floor plan lines of credit, and monetization of our retail loan portfolio. In addition, the Oaktree Credit Facility provides for up to $120,000 in additional financing beginning six-months after the Closing Date that may be used for acquisitions and up to an additional $100,000 in incremental financing that may be used for acquisitions and working capital purposes, under the terms set forth in such agreement. As previously disclosed, we took certain measures in response to the COVID-19 pandemic that included, rationalizing costs and expenses and adjusting inventory levels to align with sales trends. During the nine-months ended September 30, 2021, we completed two public offerings that provided net proceeds of $191,240 and obtained the Oaktree Credit Facility and initially provided net proceeds of $261,451 that was used to finance a portion of the cash consideration for the RideNow Transaction. Given these activities, and the acquisition of RideNow, we believe we have appropriate liquidity, access to capital and financial resources to support our operations and continue to expand our business.

Our financial statements reflect estimates and assumptions made by management that affect the carrying values of the Company’s assets and liabilities, disclosures of contingent assets and liabilities, and the reported amounts of revenue and expenses during the reporting period. The judgments, assumptions and estimates used by management are based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates, which could have a material impact on the carrying values of the Company’s assets and liabilities and the results of operations. We will continue to evaluate the nature and extent of the impact to our business and our results of operations and financial condition as conditions evolve as a result of the Covid-19 pandemic and the resulting Demand/Supply Imbalances.

We had the following liquidity resources available as of September 30, 2021 and December 31, 2020:

  September 30,
2021
  December 31,
2020
 
Cash $68,268  $1,467 
Restricted cash (1)  3,049   2,049 
Total cash, cash equivalents, and restricted cash  71,317   3,516 
Availability under short-term revolving facilities  130,542   2,188 
Committed liquidity resources available $201,859  $5,704 

(1)Amounts included in restricted cash represent the deposits required under the Company’s short-term revolving facilities.


As of September 30, 2021 and December 31, 2020, excluding operating lease liabilities and the derivative liability, the outstanding principal amount of indebtedness was $373,492 and $53,109, respectively, summarized in the table below. See “Note 9 — Notes Payable,” “Note 10 –Convertible Notes,” and “Note 11 – Stockholders Equity” to our Condensed Consolidated financial statements included above.

  September 30,
2021
  December 31,
2020
 
Asset-Based Financing:      
Inventory $87,175  $17,812 
Total asset-based financing  87,175   17,812 
Secured notes payable  280,000   2,391 
Unsecured senior convertible notes  39,198   39,774 
PPP and other loans  6,718   5,177 
Total debt  413,091   65,154 
Less: unamortized discount and debt issuance costs  (37,494)  (12,045)
Total debt, net $375,597  $53,109 

The following table sets forth a summary of our cash flows for the nine-month periodnine-months ended September 30, 20172021 and 2016:September 30, 2020:

  Nine-months Ended
September 30
 
  2021  2020 
Net cash (used in) provided by operating activities $(29,779) $26,198 
Net cash used in investing activities  (374,825)  (1,773)
Net cash provided by financing activities  472,405   (22,193)
Net increase in cash $67,801  $2,232 


 
 
Nine-months ended
September 30,
 
 
 
2017
 
 
2016
 
Net cash used in operating activities
 $(4,389,128)
 $(62,116)
Net cash used in investing activities
  (1,785,272)
  - 
Net cash provided by financing activities
  5,480,040 
  63,358 
Net change in cash
 $(694,360)
 $1,242

Operating Activities

Net

Our primary sources of operating cash flows result from the sales of used vehicles and ancillary products and floor plan borrowings for our inventory purchases. Our primary use of cash from operating activities are purchases of inventory, cash used to acquire customers, and personnel-related expenses. For the nine-months ended September 30, 2021, net cash used in operating activities increased $4,327,012was $29,779, an increase of $55,977 in cash used in operating activities compared to $4,389,128net cash provided by operating activities of $26,198 for the nine-month periodnine-months ended September 30, 2017, as2020. This increase was principally due to the increase in inventory of $33,343 in 2021 compared to the same perioda decrease of $34,219 in 2016. The increaseinventory in net cash used is primarily due to a $5,065,632 increase in our net loss offset by an increase in the net change operating assets and liabilities of $138,153 and a $876,775 increase in non-cash expense items. The increase in the net loss for the nine-month period ended September 30, 2017 was a result of the continued expansion and progress made on our business plan, including a significant increase in marketing and advertising spend in connection the launch of the Company’s website, www.rumbleon.com, acquire vehicle inventory, continue development of the Company’s business and for working capital purposes.2020.

Investing Activities

Net cash used in investing activities increased $1,785,272$373,052 to $374,825 for the nine-month periodnine-months ended September 30, 2017, as2021 compared to the same period in 2016. The increase in cash used for investment activities was primarily for the purchase of NextGen, $435,097 in costs incurred for technology development and the purchase of $600,175 of vehicles, furniture and equipment.

On February 8, 2017, the Company acquired substantially all of the assets of NextGen in exchange for $750,000 in cash, plus 1,523,809 unregistered shares of Class B Common Stock of the Company and a subordinated secured promissory note issued by the Company in favor of NextGen in the amount of $1,333,334. The NextGen Note matures on the third anniversary of the closing date. Interest accrues and will be paid semi-annually (i) at a rate of 6.5% annually from the closing date through the second anniversary of such date and (ii) at a rate of 8.5% annually from the second anniversary of the closing date through the Maturity Date. In connection with the closing of the acquisition, certain investors of the Company accelerated the funding of the second tranche of their investment totaling $1,350,000. The investors were issued 1,161,920 shares of Class B Common Stock and promissory notes in the amount of $667,000. For additional information, see “Financing Activities” in Management’s Discussion and Analysis and Note 7 - “Notes Payable” in the accompanying Notes to the Condensed Consolidated Financial Statements.
Financing Activities
Net cash provided by financing activities increased $5,416,681 to $5,480,040 for the nine-month period ended September 30, 2017, compared with net cash provided by financing activities of $63,358$1,773 for the same period in 2016. This increase is primarily a result2020. Our primary use of the: (i) 2017 Private Placement of $2,630,000 in Class B Common Stock at a price of $4.00 per share; (ii) second tranche of the 2016 Private Placement of $683,040 in Class B Common Stock and $667,000 in promissory notes; and (iii) Senior Secured Promissory Notes proceeds of $1,500,000. Proceeds from the 2017 Private Placement, the second tranche of the 2016 Private Placement and the Senior Secured Promissory Notes were used to complete the launch of the Company’s website, www.rumbleon.com, acquire vehicle inventory, continue development of the Company’s business andcash for working capital purposes.
On March 31, 2017, the Company completed funding of the second tranche of the 2016 Private Placement. The investors were issued 1,161,920 shares of Class B Common Stock of the Company and the Private Placement Notes in the amount of $667,000, in consideration of cancellation of loan agreements having an aggregate principal amount committed by the purchasers of $1,350,000. Under the terms of the Private Placement Notes, interest shall accrue on the outstanding and unpaid principal amount until paid in full. The Private Placement Notes mature on March 31, 2020. Interest accrues at a rate of 6.5% annually from the closing date through the second anniversary of such date and (ii) at a rate of 8.5% annually from the second anniversary of the closing date through the maturity date. Upon the occurrence of any event of default, the outstanding balance under the Private Placement Notes shall become immediately due and payable upon election of the holder. Based on the relative fair values attributed to the Class B Common Stock and promissory notes issued in the 2016 Private Placement the Company recorded a debt discount on the promissory notes of $667,000 with the corresponding amounts as addition to paid in capital. The debt discount will be amortized to interest expense over the life of the notes using the effective interest method. For additional information, see Note 7 - “Notes Payable” in the accompanying Notes to the Condensed Consolidated Financial Statements.

On July 13, 2016, the Company entered into the BHLP Note with Berrard Holdings, an entity owned and controlled by a current officer and director, Mr. Berrard, pursuant to which the Company was required to repay $191,858 on or before July 13, 2026 plus interest at 6% per annum. The BHLP Note was also convertible into common stock, in whole, at any time before maturity at the option of the holder at the greater of $0.06 per share or 50% of the price per share of the next qualified financing which is defined as $500,000 or greater. Effective August 31, 2016, the principal amount of the BHLP Note was amended to include an additional $5,000 loaned to the Company, on the same terms. On November 28, 2016, the Company completed its qualified financing at $1.50 per share which established the conversion price per shareinvesting activities for the BHLP Note of $0.75 per share, resulting in the principal amount of the BHLP Note being convertible into 263,144 shares of Class B Common Stock. As such, November 28, 2016 became the “commitment date” for determining the value of the BHLP Note conversion feature. Because there had been one trade in January 2016 in the Company’s common stock since July 2014, other than the purchase by Berrard Holdings of 99.5% of the outstanding shares in a single transaction, the Company used the Monte Carlo simulation to determine the intrinsic value of the conversion feature of the BHLP Note, which resulted in a value in excess of the principal amount of the BHLP Note Thus, the Company recorded a note discount of $197,358 with the corresponding amount as an addition to paid in capital. This note discount is amortized to interest expense until the scheduled maturity of the BHLP Note in July 2026 or until it is converted using the effective interest method. The effective interest rate at March 31, 2017 was 7.4%. Interest expense on the BHLP Note for the three-month period ended March 31, 2017 was $2,920 and the amortization of the beneficial conversion feature was $3,558. On March 31, 2017, the Company issued 275,312 shares of Class B Common Stock upon full conversion of the BHLP Note, having an aggregate principal amount, including accrued interest, of $206,484 and a conversion price of $0.75 per share. In connection with the conversion of the BHLP Note, the remaining debt discount of $196,076 was charged to interest expense in the Condensed Consolidated Statements of Operations and the related deferred tax liability was credited to additional paid in capital in the Condensed Consolidated Balance Sheets. For additional information, see Note 7 - “Notes Payable” in the accompanying Notes to the Condensed Consolidated Financial Statements.
On September 5, 2017 the Company executed Senior Secured Promissory Notes (the “Notes”) in favor of several investors, including certain executive officers and directors of the Company, in the aggregate principal amount of $1,650,000 (“Principal Amount”), which includes an aggregate original issue discount of $150,000. The proceeds to the Company from the Notes, net of original issuance discount, was $1,500,000. The Notes are secured by an interest in all the Company’s Collateral, as such term is defined in the Notes.The Notes mature on September 15, 2018 and bear interest at a rate equal to 5% per annum through December 31, 2017, and a rate of 10% per annum thereafter. Interest is payable monthly in arrears. Upon the occurrence of any event of default, the outstanding balance under the Notes shall become immediately due and payable upon election of the holders.The Principal Amount and any unpaid interest accrued thereon may be prepaid by the Company at any time prior to the Maturity Date without premium or penalty upon five days prior written notice to the Noteholder. If the Company consummates in one or more transactions financing of any nature resulting in net proceeds available to the Company of $5,000,000 or more, then the Noteholders may require the Company to prepay the Notes on thirty (30) days prior written notice to the Company. The original issue discount is amortized to interest expense until the scheduled maturity of the Notes in September 2018 using the effective interest method. The effective interest rate at September 30, 2017 was 10.0%. Interest expense on the Notes for the three and nine-month periodsnine-months ended September 30, 20172021 was $15,925 which included $10,274the $365,946 net cash used for the RideNow Transaction, $1,266 used for technology development and $7,613 for purchases of original issue discount amortization. On October 23, 2017,other property and equipment to expand our operations.

Financing Activities

Cash provided by financing activities was $472,405 for the Company completed a public offering andnine-months September 30, 2021, compared to net cash used $1,661,075in financing activities of $22,193. For the nine-months ended September 30, 2021, the increase of $494,598 in cash provided from financing activities was primarily due to the net proceeds of $36,796 received in connection with the April 2021 Offering, and the $261,451 and $154,438 in new senior secured debt and proceeds from the August 2021 Offering, respectively that were obtained to finance the cash consideration for the repayment of the Notes in the aggregate principal amount of $1,650,000, plus accrued interest, which resulted in the termination of the Notes. ForRideNow Transaction, and additional information, see Note 8 - “Stockholders Equity” and Note 15 – “Subsequent Events” in the accompanying Notes to the Condensed Consolidated Financial Statements.borrowings under our non-trade floor plans.

Off-Balance Sheet Arrangements


Investment in Growth

As of September 30, 2017, the Company had a total of $656,220 in available cash. Our cash requirements for the next twelve months are significant as we have begun to aggressively invest in the growth of our business and we expect this investment to continue. We plan to invest heavily in inventory, marketing, technology and infrastructure to support the growth of the business. These investments are expected to increase our negative cash flow from operations and operating losses at least in the near term, and there is no guarantee that we will be able to realize the return on our investments. Since inception, we have financed our cash flow requirements through debt and equity financing and on October 23, 2017, the Company completed a public offering of 2,910,000 shares of Class B common stock at a public offering price of $5.50 per share (the "Offering") and received approximately $14,500,000 in proceeds, net of underwriting discounts and commissions and offering expenses. The Companyused $1,661,075 of the net proceeds of the Offering for the repayment of the Senior Secured Promissory Notes in the aggregate principal amount of $1,650,000 plus accrued interestand intend to use the remaining net proceeds of the Offering for working capital and general corporate purposes, which may include purchases of additional inventory held for sale, increased spending on marketing and advertising and capital expenditures necessary to grow the business. Also, on November 2, 2017, we entered into a floor plan line of credit through our subsidiary, RMBL Missouri, LLC, in the amount of $2,000,000. For additional information on the Offering and floor plan line of credit, see Note 15 – “Subsequent Events” in the accompanying Notes to the Condensed Consolidated Financial Statements.However, our limited operating history makes predictions of future operating results difficult to ascertain. Our prospects must be considered in light of the risks, expenses and difficulties frequently encountered by companies in their early stage of development, particularly companies in new and rapidly evolving markets. Such risks for us include an evolving business model, advancement of technology and the management of growth. To address these risks, we must, among other things, continue our development of relevant applications, stay abreast of changes in the marketplace, as well as implement and successfully execute our business and marketing strategy. There can be no assurance that we will be successful in addressing such risks, and the failure to do so can have a material adverse effect on our business prospects, financial condition and results of operations.

Critical Accounting Policies
The accompanying unaudited Condensed Consolidated Financial Statements are prepared in conformity with accounting principles generally accepted in the United States. As such, we are required to make certain estimates, judgments and assumptions that we believe are reasonable based upon the information available. These estimates and assumptions affect the reported amounts of assets and liabilities as of the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. We routinely evaluate our estimates based on historical experience and on various other assumptions that management believes are reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions. During the nine-month period ended September 30, 2017, we did not experience any significant changes in estimates or judgments inherent in the preparation of our financial statements. A summary of our significant accounting policies is contained in Note 1 to our financial statements included in our 2016 Annual Report.
Off-Balance Sheet Arrangements
As of September 30, 2017,2021, we did not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

Other matters 

On September 30, 2021, the Audit Committee approved the issuance of 154,731 shares of the Company’s Class B common stock as a gift of a death benefit to the estate of Mr. Berrard, or as instructed by the estate of Mr. Berrard. Also, on August 30, 2021, the Audit Committee approved a gift of a death benefit to the estate of Mr. Berrard, or as instructed by the estate of Mr. Berrard, in an amount equal to (1) $1,500, which shall be paid in equal weekly installments beginning October 1, 2021 and ending June 30, 2024 and (2) the cash bonus paid to the Company’s Chief Executive Officer each quarter over the same period ending June 30, 2024, if and when paid to the Chief Executive Officer in accordance with the Company’s Executive Incentive Program. The Company accrued the liability for such amounts during the three-months ended September 30, 2021.


Emerging Growth Company

We

Critical Accounting Policies and Estimates

See “Note 1 — Description of Business and Significant Accounting Policies,” included in Part I, Item 1, Financial Statements, of this Form 10-Q for accounting pronouncements and material changes to our critical accounting policies since December 31, 2020. There have been no other material changes to our critical accounting policies and use of estimates from those described under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in the 2020 Form 10-K, other than the use of estimates for the Oaktree Warrant, as described above.

Forward-Looking and Cautionary Statements

This Form 10-Q, as well as information included in oral statements or other written statements made or to be made by us, contain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are an “emerging growth company”neither historical facts nor assurances of future performance. These forward-looking statements are based on our current, reasonable expectations and assumptions, which expectations and assumptions are subject to risks and uncertainties that could cause our actual results to differ materially from those reflected in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in our Annual Report on Form 10-K for the year ended December 31, 2020, which was filed with the SEC on March 31, 2021, and the risks discussed under the federal securities lawscaption “Risk Factors” included in our definitive Proxy Statement on Schedule 14A filed with the SEC on July 1, 2021, and will be subject to reduced public company reporting requirements. In addition, Section 107 of the JOBS Act also provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act of 1933, as amended, for complying with new or revised accounting standards. In other words, an “emerging growth company” can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. Wethis Form 10-Q. Given these risks and uncertainties, readers are choosingcautioned not to take advantage of the extended transition period for complying with newplace undue reliance on forward-looking statements. We undertake no obligation to publicly update or revised accounting standards.revise any forward-looking statements, except as required by law.

Item 3.

Quantitative and Qualitative Disclosure About Market Risk.Risk.

This item is not applicable as we are currently considered a smaller reporting company.

Item 4.

Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of September 30, 2017.

We maintain disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 (the “Exchange Act”) is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure.

Our management, recognizes that anywith the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures no matter how well designed(as such term is defined in Rules 13a-15(e) and operated, can provide only reasonable assurance15d-15(e) under the Exchange Act) as of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures.

September 30, 2021. Based on thethis evaluation of disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act), the Company’sour Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective as of September 30, 2017.2021.

Changes in Internal Control Over Financial Reporting

Since the acquisition of NextGen,

On August 31, 2021, the Company is evaluating itscompleted the RideNow Transaction. In accordance with the general guidance issued by the staff of the SEC, the RideNow Entities will be excluded from the scope of management’s report on internal control over financial reporting; however,reporting for the year ending December 31, 2021. As part of the ongoing integration of the RideNow Entities, we are in the process of incorporating the controls and related procedures of the RideNow Entities. Other than incorporating the RideNow Entities’ controls, there were no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during our most recent fiscalthe quarter ended September 30, 2021 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

We have performed additional analyses and other procedures to enable management to conclude that our condensed consolidated financial statements included in this report fairly, in all material respects, our financial condition and results of operations as of and for the three and nine-months ended September 30, 2021.

Limitations on Effectiveness of Controls and Procedures

In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.


PART II - OTHER INFORMATION

Item 1.

Legal Proceedings.

On July 29, 2021, William Miller (the “Plaintiff”) filed a Complaint against the Company and its Board (collectively, the “Defendants”).  Plaintiff alleged violations of Sections 14(a) and 20(a) of the Exchange Act, 15 U.S.C. §§ 78n(a) and 78t(a), and Rule 14a-9 promulgated thereunder, 17 C.F.R. § 240.14a-9, in connection with the RideNow Transaction. The Plaintiff sought injunctive relief preliminarily and permanently enjoining Defendants from proceeding with, consummating, or closing the RideNow Transaction and any vote on the RideNow Transaction, unless and until Defendants disclosed and disseminate additional disclosures to Company shareholders. Plaintiff also sought rescission and rescissory damages if the RideNow Transaction closes, attorneys’ fees and costs, as well as a declaration that Defendants violated Sections 14(a) and 20(a) of the Exchange Act, and Rule 14a-9 promulgated thereunder. On July 30, 2021, the Company’s shareholders approved the issuance of the shares of Class B common stock in connection with the RideNow Transaction and related proposals. The Plaintiff did not serve Defendants with the Complaint and, on October 13, 2021, the Plaintiff voluntarily dismissed the Complaint without prejudice.

We are not a party to any material legal proceedings.

Item 1A.

Risk Factors.

Our business, financial condition, operating results, and cash flows may be impacted by a number of factors, many of which are beyond our control, including those set forth in our Annual Report on 10-K for the year ended December 31, 2016, filed on February 14, 2017, the occurrence of any one of which could have a material adverse effect on our actual results.

There have been no material changes to the Risk Factors previously disclosed in our Annual Report on Form 10-K for the year ended December 31, 2016.2020, except for the risks relating to the RideNow Transaction, which are discussed in our definitive Proxy Statement on Schedule 14A filed with the SEC on July 1, 2021, and as set forth below.

Risks Related to Covid-19 and Economic Activity

The Covid-19 pandemic and associated impacts on economic activity may have material adverse effects on our business, results of operations, financial condition, and cash flows.

The onset of the Covid-19 pandemic in 2020 and associated impacts on economic activity, including lower new vehicle production due to manufacturing slowdowns, computer chip shortages, and logistic/transportation challenges, had adverse effects on our results of operations and financial condition during the nine months ended September 30, 2021 and September 30, 2020. We expect these conditions to continue through the fourth quarter of 2021. The effect of these Demand/Supply Imbalances required that we adjust our inventory management to align with market conditions, resulting in lower levels of inventory and lower unit sales during the period. The Covid-19 pandemic and associated impacts on economic activity may have material adverse effects on our business, results of operations, financial condition, and cash flows, and we can provide no assurance as to the duration of the adverse impacts of Covid-19 and the Demand/Supply Imbalances on our business, operation, or financial results.

Risks Related to the Combined Company following the RideNow Transaction

RumbleOn may experience difficulties integrating RideNow’s businesses.

Achieving the anticipated benefits of the RideNow Transaction will depend in significant part upon RumbleOn integrating the RideNow Entities’ businesses, operations, processes, and systems in an efficient and effective manner. The actual integration may result in additional and unforeseen expenses, and the anticipated benefits of the integration may not be realized. The companies may not be able to accomplish the integration process smoothly, successfully, or on a timely basis. The necessity of coordinating geographically separated organizations, systems of controls, and facilities and addressing possible differences in business backgrounds, corporate cultures, and management philosophies may increase the difficulties of integration. The companies operate numerous systems and controls, including those involving management information, accounting and finance, legal and regulatory compliance, inventory intake and control, sales, billing, employee benefits, and payroll. The integration of operations following the RideNow Transaction requires the dedication of significant management and external resources, which may temporarily distract management’s attention from the day-to-day business of the combined company and be costly. Employee uncertainty and lack of focus during the integration process may also disrupt the business and results of the combined company. Any inability of management to successfully and timely integrate the companies could have a material adverse effect on the business and results of operations of the combined company.

The RideNow Entities were not subject to Sarbanes-Oxley Act of 2002 (“Sarbanes-Oxley Act”) regulations and, therefore, they may lack the internal controls of a public company, which could ultimately affect our ability to ensure compliance with the requirements of Section 404 of the Sarbanes-Oxley Act.

The RideNow Entities were not previously subject to Sarbanes-Oxley Act regulations and accordingly were not required to establish and maintain an internal control infrastructure meeting the standards promulgated under the Sarbanes-Oxley Act. Our assessment of our internal control over financial reporting as of September 30, 2021 did not include the internal control structure of the RideNow Entities, which were acquired during our quarterly period ended September 30, 2021.

Although our management will continue to review and evaluate the effectiveness of our internal control over financial reporting in light of the RideNow Transaction, we cannot provide any assurance that there will be no significant deficiencies or material weaknesses in the internal control environment of the RideNow Entities. Any significant deficiencies or material weaknesses in the internal control environment of the RideNow Entities may cause significant deficiencies or material weaknesses in our internal control over financial reporting, which could have a material adverse effect on our business and our ability to comply with Section 404 of the Sarbanes-Oxley Act.


If we are unable to maintain effective internal control over financial reporting, we may fail to prevent or detect material misstatements in our financial statements, in which case investors may lose confidence in the accuracy and completeness of our financial statements.

We are in the process of integrating our internal control over financial reporting and our other control environments with those of the RideNow Entities. In the course of integration, we may encounter difficulties and unanticipated issues combining our respective accounting systems due to the complexity of our financial reporting processes. We may also identify errors or misstatements that could require accounting adjustments. If we are unable to integrate and maintain effective internal control over financial reporting of the combined company, timely or at all, we may fail to prevent or detect material misstatements in our financial statements, in which case investors may lose confidence in the accuracy and completeness of our financial reports and the market price of our securities may decline.

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds.

As of September 30, 2021, the Audit Committee approved the issuance of 154,731 shares of the Company’s Class B common stock as a gift of a death benefit to the estate of Steven R. Berrard, the Company’s former Chief Financial Officer and a director, or as instructed by the estate of Mr. Berrard. These shares were issued in lieu of restricted stock units that Mr. Berrard would have received in connection with the consummation of the RideNow Transaction and in recognition of Mr. Berrard’s significant contributions to the RideNow Transaction. These shares were issued in reliance on the exemption from registration provided by Section 4(a)(2) of the Securities Act.

None.

Item 3.

Defaults Upon Senior Securities.

None.

None.

Item 4.

Mine Safety Disclosures.

Not Applicable.

Not applicable.

Item 5.

Other Information.

None.


None.

Item 6. Exhibits.

Exhibits
Exhibit No. Description
2.1 FormSecond Amendment to Plan of Senior Secured Promissory Note,Merger and Equity Purchase Agreement, dated September 5, 2017July 20, 2021 (incorporated by reference to Exhibit 10.1 in2.1 to the Company’s Current Report on Form 8-K filed September 11, 2017)with the SEC on July 27, 2021).
3.1 Amendment to the Amended and Restated Stockholders’ AgreementBylaws of RumbleOn, Inc., dated September 29, 2017August 31, 2021 (incorporated by reference to Exhibit 10.1 in3.1 to the Company’s Current Report on Form 8-K filed with the SEC on October 5, 2017)September 7, 2021).
3.2Certificate of Amendment (incorporated by reference to Exhibit 3.1 to the Company’s Quarterly Report on Form 10-Q filed with the SEC on August 4, 2021).
4.1Form of Warrant (incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.1First Amendment to Warrant to Purchase Class B Common Stock, dated July 15, 2021 (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on July 16, 2021).
10.2Fourth Amendment to RumbleOn, Inc. 2017 Stock Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed with the SEC on August 4, 2021).
10.3Credit Agreement, dated August 31, 2021 (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.4First Supplemental Indenture, dated August 31, 2021 (incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.5+Executive Employment Agreement, dated August 31, 2021, between Marshall Chesrown and RumbleOn, Inc. (incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.6+Executive Employment Agreement, dated August 31, 2021, between William Coulter and RumbleOn, Inc. (incorporated by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.7+Executive Employment Agreement, dated August 31, 2021, between Mark Tkach and RumbleOn, Inc. (incorporated by reference to Exhibit 10.5 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.8+Executive Employment Agreement, dated August 31, 2021, between Peter Levy and RumbleOn, Inc. (incorporated by reference to Exhibit 10.6 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
10.9+Executive Employment Agreement, dated August 31, 2021, between Beverley Rath and RumbleOn, Inc. (incorporated by reference to Exhibit 10.7 to the Company’s Current Report on Form 8-K filed with the SEC on September 7, 2021).
31.1 Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
31.2 Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
32.1 Certifications of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
32.2 Certifications of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
101.INS Inline XBRL Instance Document*Document.*
101.SCH Inline XBRL Taxonomy Extension Schema*Schema Document.*
101.CAL Inline XBRL Taxonomy Extension Calculation Linkbase*Linkbase Document.*
101.DEF Inline XBRL Taxonomy Extension Definition Linkbase*Linkbase Document.*
101.LAB Inline XBRL Taxonomy Extension Label Linkbase*Linkbase Document.*
101.PRE Inline XBRL Taxonomy Extension Presentation Linkbase*Linkbase Document.*
104Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101).*

*Filed herewith.
**Furnished herewith.
+Management Compensatory Plan
*            

Filed herewith

**      
Furnished herewith.

SIGNATURES

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 RumbleOn,RUMBLEON, INC.
   
Date: November 9, 2017
15, 2021
By:/s/ Marshall Chesrown
  Marshall Chesrown
  
Chief Executive Officer
(Principal Executive Officer)
  (Principal Executive Officer)
   
Date: November 9, 2017
15, 2021
By:/s/ Steven R. BerrardBeverley Rath
  Steven R. BerrardBeverley Rath
  
Interim Chief Financial Officer
and Controller
(Principal Financial Officer and Principal Accounting Officer)

47


 
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