SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q/A10-Q
xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2010March 31, 2011
OR
¨oTRANSITION REPORT UNDER SECTION 13 OF 15(d) OF
THE EXCHANGE ACT
OF 1934
From the transition period from ___________ to ____________.
Commission File Number 000-29935
CROWN EQUITY HOLDINGS INC.
(Exact name of registrant as specified in its charter)
Nevada Nevada | | 33-0677140 |
(State or other jurisdiction of incorporation or organization) | | (IRS Employer Identification No.) |
(State or other jurisdiction of incorporation or organization)(IRS Employer Identification No.)
5440 West Sahara Avenue, Suite 205, Las Vegas, NV 89146
(Address of principal executive offices)
(702) 448-1543
(Issuer's telephone number)
N/A
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the Company (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the Company was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days: Yes :xNo: ¨o
Indicate by check mark whether the Company is a large accelerated filer, an accelerated file, non-accelerated filer, or a smaller reporting company.
Large accelerated filer ¨o Non-accelerated filer ¨o | Accelerated filed ¨o Smaller reporting company x |
Indicate by check mark whether the Company is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes ¨o No x
As of November May 9 2010,, 2011, there were 753,453,509787,696,317 shares of Common Stock of the issuer outstanding.
| | Page | |
PART I: FINANCIAL INFORMATION | | | |
| | | |
Item 1. Financial Statements (Unaudited) | | | |
Consolidated Balance Sheets as of September 30, 2010March 31, 2011 and December 31, 20092010 (Unaudited) | | | 3 | |
Consolidated Statements of Operations For the Three and Nine Months Ended September 30,March 31, 2011 and 2010 and 2009 (Unaudited) | | | 4 | |
Consolidated Statements of Cash Flows For the NineThree Months Ended September 30,March 31, 2011 and 2010 and 2009 (Unaudited) | | | 5 | |
Notes to (Unaudited)Consolidated Financial Statements (Unaudited) | | | 6 | |
| | | | |
Item 2. Management’s Discussion and Analysis and Plan of Operation | | | 10 | |
| | | | |
Item 3. Quantitative and Qualitative Disclosures About Market Risk | | | 12 | |
| | | | |
Item 4T. Controls and Procedures | | 13 | 12 | |
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PART II: OTHER INFORMATION | | | | |
| | | | |
Item 1. Legal Proceedings | | 13 | 12 | |
| | | | |
Item 1A. Risk Factors | | 13 | 12 | |
| | | | |
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds | | 13 | 12 | |
| | | | |
Item 3. Defaults upon Senior Securities | | 13 | 12 | |
| | | | |
Item 4. Submission of Matters to a vote of Security HoldersRemove and Reserve | | 14 | 12 | |
| | | | |
Item 5. Other Information | | 14 | 12 | |
| | | | |
Item 6. Exhibits | | | 14 | |
| | | | |
Signatures | | | 14 | |
Crown Equity Holdings Inc.
CONSOLIDATED BALANCE SHEETS
(Unaudited)
| | March 31, 2011 | | | December 31, 2010 | |
ASSETS | | | | | | |
Current assets: | | | | | | |
Cash and cash equivalents | | $ | 630,990 | | | $ | 149,727 | |
Marketable securities | | | 768,068 | | | | 1,295,751 | |
Accounts receivable | | | 9,920 | | | | 10,665 | |
Prepaid expenses | | | 7,200 | | | | 2,400 | |
Total current assets | | | 1,416,178 | | | | 1,458,543 | |
| | | | | | | | |
Property and equipment, net of accumulated depreciation $15,982 and $86,657, respectively | | | 55,629 | | | | 56,212 | |
Total Assets | | | 1,471,807 | | | | 1,514,755 | |
| | | | | | | | |
LIABILITIES AND STOCKHOLDERS’ EQUITY | | | | | | | | |
Current liabilities: | | | | | | | | |
Accounts payable and accrued expenses | | $ | 155,807 | | | $ | 185,498 | |
Deferred revenue | | | 577,193 | | | | 216,095 | |
Total current liabilities | | | 733,000 | | | | 401,593 | |
| | | | | | | | |
Notes payable – related parties | | | 95,209 | | | | 95,209 | |
Total liabilities | | | 828,209 | | | | 496,802 | |
| | | | | | | | |
Stockholder's Equity: | | | | | | | | |
Preferred stock; $0.001 par value, 10,000,000 shares authorized, 9,000,000 undesignated authorized | | | | | | | | |
Series A convertible preferred stock; $0.001 par value, 1,000,000 shares authorized, 600,000 shares issued and outstanding | | | 600 | | | | - | |
Common stock; $0.001 par value, 4,900,000,0000 shares authorized, 781,182,428 and 753,737,071 shares issued and outstanding, respectively | | | 781,182 | | | | 753,737 | |
Additional paid-in capital | | | 7,321,301 | | | | 6,222,775 | |
Accumulated deficit | | | (7,459,485 | ) | | | (5,958,559 | ) |
Total stockholder's equity | | | 643,598 | | | | 1,017,953 | |
Total Liabilities and Stockholders’ Equity | | $ | 1,471,807 | | | $ | 1,514,755 | |
| | September 30, 2010 | | | December 31, 2009 | |
Assets | | | | | | |
| | | | | | |
Current assets | | | | | | |
Cash and cash equivalents | | $ | 218,292 | | | $ | 249,612 | |
Marketable securities | | | 154,332 | | | | - | |
Accounts receivable | | | 4,000 | | | | - | |
Prepaid expenses | | | 3,220 | | | | 8,102 | |
Total current assets | | | 379,844 | | | | 257,714 | |
| | | | | | | | |
Fixed assets | | | | | | | | |
Equipment, net of accumulated depreciation $81,420 and $58,141, respectively | | | 61,449 | | | | 17,993 | |
Restricted securities | | | 48,000 | | | | 204,500 | |
Total Assets | | | 489,293 | | | | 480,207 | |
| | | | | | | | |
Liabilities & Stockholder's Equity | | | | | | | | |
| | | | | | | | |
Current liabilities | | | | | | | | |
Accounts payable and accrued expenses | | $ | 20,809 | | | $ | 14,332 | |
Salaries payable | | | 88,651 | | | | — | |
Taxes payable | | | — | | | | 16,990 | |
Deferred revenue | | | — | | | | 62,000 | |
Total current liabilities | | | 109,460 | | | | 93,322 | |
| | | | | | | | |
Notes payable –related parties | | | 95,209 | | | | 87,209 | |
Total liabilities | | | 204,669 | | | | 180,531 | |
| | | | | | | | |
Stockholder's Equity | | | | | | | | |
Preferred shares; $0.001 par value, 100,000,000 shares Authorized, none issued or outstanding | | | - | | | | - | |
Common stock; $0.001 par value, 4,900,000,0000 shares authorized, 751,237,134 and 728,806,320 shares issued and outstanding, respectively | | | 751,237 | | | | 728,810 | |
Additional paid-in capital | | | 6,125,278 | | | | 5,819,708 | |
Accumulated deficit | | | (6,591,891 | ) | | | (6,248,842 | ) |
Total stockholder's equity | | | 284,624 | | | | 299,676 | |
Total Liabilities & Stockholders’ Equity | | $ | 489,293 | | | $ | 480,207 | |
The accompanying notes are an integral part of the unaudited consolidated financial statements
Crown Equity Holdings Inc.
CONSOLIDATED STATEMENTS OF OPERATIONS
Three and Nine months ended September 30, 2010 and 2009
(Unaudited)
| | Three Months Ended | |
| | March 31, | |
| | 2011 | | | 2010 | |
| | | | | | |
Revenue | | $ | 345,231 | | | $ | 324,776 | |
Direct material costs | | | — | | | | (85,000 | ) |
Gross profit | | | 345,231 | | | | 239,776 | |
| | | | | | | | |
Operating Expenses: | | | | | | | | |
General and administrative | | | 782,912 | | | | 241,994 | |
Depreciation | | | 5,459 | | | | 6,345 | |
Loss from operations | | | (443,139 | ) | | | (8,563 | ) |
| | | | | | | | |
Other Income (Expenses): | | | | | | | | |
Other income | | | — | | | | 17,039 | |
Interest income | | | — | | | | 31 | |
Realized gain (loss) on marketable securities | | | (17,053 | ) | | | 1,700 | |
Unrealized loss on marketable securities | | | (1,037,804 | ) | | | (134,025 | ) |
Other expense | | | — | | | | (312 | ) |
Interest expense | | | (2,930 | ) | | | (2,916 | ) |
Total other income (expenses) | | | (1,057,787 | ) | | | (118,483 | ) |
| | | | | | | | |
Net loss | | | (1,500,926 | ) | | | (127,046 | ) |
| | | | | | | | |
Deemed dividend on series A convertible preferred stock | | | (600,000 | ) | | | — | |
| | | | | | | | |
Net loss attributable to common stockholders | | $ | (2,100,926 | ) | | $ | (127,046 | ) |
| | | | | | | | |
Loss per share attributable to common shareholders, basic and diluted | | $ | (0.00 | ) | | $ | (0.00 | ) |
| | | | | | | | |
Weighted average common shares outstanding, basic and diluted | | | 765,772,142 | | | | 731,067,220 | |
| | Three Months | | | Nine Months | |
| | 2010 | | | 2009 | | | 2010 | | | 2009 | |
Revenue | | $ | 399,395 | | | $ | 334,602 | | | | 1,073,383 | | | $ | 418,959 | |
Cost of revenue | | | — | | | | — | | | | 85,000 | | | | 1,893 | |
Gross margin | | | 399,395 | | | | 334,602 | | | | 988,383 | | | | 417,066 | |
| | | | | | | | | | | | | | | | |
Operating Expenses: | | | | | | | | | | | | | | | | |
General and administrative | | | 381,555 | | | | 119,036 | | | | 1,019,631 | | | | 434,523 | |
Depreciation | | | 10,589 | | | | 6,692 | | | | 23,297 | | | | 19,466 | |
Operating income (loss) | | | 7,251 | | | | 208,874 | | | | (54,527 | ) | | | (36,923 | ) |
| | | | | | | | | | | | | | | | |
Other Income (Expense): | | | | | | | | | | | | | | | | |
Other income | | | 15 | | | | — | | | | 35,054 | | | | 438 | |
Interest income | | | 11 | | | | 81 | | | | 77 | | | | 81 | |
Realized gain (loss) on securities | | | (6,211 | ) | | | 2,483 | | | | (5,386 | ) | | | (7,242 | ) |
Unrealized loss on securities | | | (138,349 | ) | | | — | | | | (307,544 | ) | | | — | |
Gain on debt forgiveness | | | — | | | | 14,764 | | | | — | | | | 16,083 | |
Investment expense | | | (606 | ) | | | (100 | ) | | | (1,389 | ) | | | (100 | ) |
Interest expense | | | (3,502 | ) | | | (475 | ) | | | (9,334 | ) | | | (1,716 | ) |
Total other income (expense) | | | (148,642 | ) | | | 16,753 | | | | (288,522 | ) | | | 7,544 | |
| | | | | | | | | | | | | | | | |
Net income (loss) | | $ | ( 141,391 | ) | | $ | 225,627 | | | $ | (343,049 | ) | | $ | (29,379 | ) |
| | | | | | | | | | | | | | | | |
Net income (loss) per common share (basic and diluted): | | $ | (0.00 | ) | | $ | 0.00 | | | $ | (0.00 | ) | | $ | (0.00 | ) |
| | | | | | | | | | | | | | | | |
Weighted average common shares outstanding (basic and diluted): | | | 750,925,650 | | | | 723,503,570 | | | | 743,395,432 | | | | 715,751,930 | |
The accompanying notes are an integral part of the unaudited consolidated financial statements
Crown Equity Holdings Inc.
CONSOLIDATED STATEMENTS OF CASH FLOWS
Nine months ended September 30, 2010 and September 30, 2009
(Unaudited)
| | Three Months Ended | |
| | March 31, | |
| | 2011 | | | 2010 | |
CASH FLOWS FROM OPERATING ACTIVITIES | | | | | | |
Net loss | | $ | (1,500,926 | ) | | $ | (127,046 | ) |
Adjustments to reconcile net loss to net cash provided by (used in) operating activities: | | | | | | | | |
Depreciation expense | | | 5,459 | | | | 6,345 | |
Common stock issued for services | | | 526,571 | | | | 35,698 | |
Unrealized loss on marketable securities | | | 1,037,804 | | | | 134,025 | |
Realized (gain) loss on marketable securities | | | 17,053 | | | | (1,700 | ) |
Marketable securities received for revenue | | | (292,110 | ) | | | (55,050 | ) |
Changes in operating assets and liabilities: | | | | | | | | |
Accounts receivable | | | 745 | | | | (2,500 | ) |
Prepaid expenses | | | (4,800 | ) | | | 5,702 | |
Accounts payable and accrued expenses | | | (29,691 | ) | | | 1,728 | |
Taxes payable | | | — | | | | (16,990 | ) |
Deferred revenue | | | (53,430 | ) | | | (57,000 | ) |
Accrued salaries | | | — | | | | 57,700 | |
NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES | | | (293,325 | ) | | | (19,088 | ) |
| | | | | | | | |
CASH FLOWS USED IN INVESTING ACTIVITIES | | | | | | | | |
Cash paid for purchase of fixed assets | | | (4,876 | ) | | | — | |
Proceeds from the sale of marketable securities | | | 179,464 | | | | 19,500 | |
NET CASH PROVIDED BY INVESTING ACTIVITIES | | | 174,588 | | | | 19,500 | |
| | | | | | | | |
CASH FLOWS FROM FINANCING ACTIVITIES | | | | | | | | |
Proceeds from sale of series A convertible preferred stock | | | 600,000 | | | | — | |
Borrowings on notes payable - related party | | | — | | | | 10,000 | |
NET CASH PROVIDED BY FINANCING ACTIVITIES | | | 600,000 | | | | 10,000 | |
| | | | | | | | |
Net increase in cash | | | 481,263 | | | | 10,412 | |
Cash, beginning of period | | | 149,727 | | | | 249,612 | |
Cash, end of period | | $ | 630,990 | | | $ | 260,024 | |
| | | | | | | | |
SUPPLEMENTAL CASH FLOWS INFORMATION | | | | | | | | |
Interest paid | | $ | 14 | | | $ | — | |
Income taxes paid | | | — | | | | — | |
| | | | | | | | |
Noncash Investing and Financing Activities: | | | | | | | | |
Marketable securities received for deferred revenue | | $ | 414,528 | | | | 21,000 | |
Deemed dividend beneficial conversion feature on convertible preferred stock | | | 600,000 | | | | — | |
| | 2010 | | | 2009 | |
CASH FLOWS FROM OPERATING ACTIVITIES | | | | | | |
Net loss | | $ | (343,049 | ) | | $ | (29,379 | ) |
Adjustments to reconcile net loss to cash used in operating activities: | | | | | | | | |
Depreciation expense | | | 23,297 | | | | 19,466 | |
Stock for services | | | 316,997 | | | | 242,950 | |
Gain on accounts payable forgiveness | | | — | | | | (16,083 | ) |
Unrealized loss on securities | | | 307,544 | | | | — | |
Realized loss on securities | | | 5,386 | | | | 7,242 | |
Changes in operating assets and liabilities: | | | | | | | | |
Accounts receivable | | | (4,000 | ) | | | — | |
Prepaid expenses | | | 4,882 | | | | — | |
Marketable securities received for revenue | | | (376,225 | ) | | | — | |
Restricted securities received for revenue | | | 28,250 | | | | — | |
Accounts payable and accrued expenses | | | 6,477 | | | | (1,148 | ) |
Accounts payable - related party | | | — | | | | 37,480 | |
Taxes payable | | | (16,990 | ) | | | — | |
Deferred revenue | | | (62,000 | ) | | | 5,000 | |
Accrued salaries | | | 88,651 | | | | 22,471 | |
NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES | | | (20,798 | ) | | | 287,999 | |
| | | | | | | | |
CASH FLOWS USED IN INVESTING ACTIVITIES | | | | | | | | |
Cash paid for purchase of fixed assets | | | (55,735 | ) | | | (1,881 | ) |
NET CASH USED IN INVESTING ACTIVITIES | | | (55,735 | ) | | | (1,881 | ) |
| | | | | | | | |
CASH FLOWS FROM FINANCING ACTIVITIES | | | | | | | | |
Advances from related party, net | | | — | | | | (63,226 | ) |
Proceeds from sale of stock | | | 37,213 | | | | 25,000 | |
Proceeds from notes payable | | | — | | | | (1,000 | ) |
Notes payable-related party | | | 8,000 | | | | 2,650 | |
NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES | | | 45,213 | | | | (36,576 | ) |
| | | | | | | | |
Net Increase (Decrease) in Cash | | | (31,320 | ) | | | 249,612 | |
Cash, beginning of period | | | 249,612 | | | | 2,898 | |
Cash, end of period | | $ | 218,292 | | | $ | 252,510 | |
| | | | | | | | |
SUPPLEMENTAL CASH FLOW INFORMATION | | | | | | | | |
Interest paid | | $ | 576 | | | $ | — | |
Income taxes paid | | | — | | | | — | |
| | | | | | | | |
Noncash Investing and Financing Activities: | | | | | | | | |
Securities received for deferred revenue | | $ | 56,250 | | | $ | 138,940 | |
Stock issued for acquisition of fixed assets | | | 11,000 | | | | — | |
Contributed capital | | | — | | | | 106,064 | |
Common stock for accounts payable and accrued liabilities | | | — | | | | 29,000 | |
Common Stock for vehicle | | | — | | | | 8,500 | |
| | | | | | | | |
The accompanying notes are an integral part of the unaudited consolidated financial statements
Crown Equity Holdings Inc.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
NOTE 1 - BASIS OF PRESENTATION
The accompanying unaudited interim consolidated financial statements of Crown Equity Holdings Inc. (“Crown Equity”) have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission, and should be read in conjunction with the audited consolidated financial statements and notes thereto contained in Crown Equity’s December 31, 20092010 Annual Report filed with the SEC on Form 10-K. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year. Notes to the financial statements which would substantially duplicate the disclosure contained in the audited financial statements for the most recent fiscal year end December 31, 20092010 as reported on Form 10-K, have been omitted. Certain prior period amounts have been reclassified to conform to current period presentation.
NOTE 2 - GOING CONCERN
As shown in the accompanying financial statements, Crown Equity has an accumulated deficit of September 30, 2010.$7,459,485 as of March 31, 2011. Unless profitability and increase in shareholders equity continues, these conditions raise substantial doubt as to Crown Equity's ability to continue as a going concern. The financial statements do not include any adjustments that might be necessary if Crown Equity is unable to continue as a going concern.
NOTE 3 – MARKETABLE & RESTRICTED SECURITIES
Marketable securities are classified as available-for-sale and are presented in the balance sheet at fair market value. Crown Equity classified certain securities as long-term due to restrictions on transfers.
Per Accounting Standards Codification 820 “Fair Value Measurement”, fair values defined establishes a framework for measuring fair value under generally accepted accounting principles and expands disclosures about fair value measurements. ASC 820 does not require any new fair value measurements.
ASC 820 establishes a valuation hierarchy for disclosure of the inputs to valuation used to measure fair value. This hierarchy prioritizes the inputs into three broad levels as follows:
Level 1: Quoted market prices in active markets for identical assets or liabilities
Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data
Level 3: Unobservable inputs that are not corroborated by market data
Crown Equity has classified these marketable securities at level 1 with a fair value of $154,332$768,068 and restricted securities with a market value of $48,000$1,295,781 as of September 30, 2010.March 31, 2011 and December 31, 2010, respectively.
Per Accounting Standards Codification 825 “The Fair Value Option for Financial Assets and Financial Liabilities—Including an Amendment of FASB Statement No. 115”, an entity is permitted to irrevocably elect fair value on a contract-by-contract basis for new assets or liabilities within the scope of ASC 825 as the initial and subsequent measurement attribute for those financial assets and liabilities and certain other items including property and casualty insurance contracts. Entities electing the fair value option are required to (i) recognize changes in fair value in earnings and (ii) expense any up-front costs and fees associated with the item for which the fair value option is elected. Entities electing the fair value option are required to distinguish, on the face of the statement of financial position, the fair value of assets and liabilities for which it has elected the fair value option, and similar assets and liabilities measured using another measurement attribute. An entity can accomplish this either by reporting the fair value and non-fair-value carrying amounts as separate line items or by aggregating those amounts and disclosing parenthetically the amount of fair value included in the aggregate amount.
Crown Equity adopted ASC 825 thisduring the third quarter of fiscal 2009 and elected the fair value option for their marketable securities. The related gain/loss based on valuation on the mark to market each balance sheet date is reflected in the income statement.
NOTE 4 – REVENUE RECOGNITION
The Company provides various consulting services to companies and individuals dealing with corporate structure and operations globally. Crown Equity’s revenue is recognized pursuant to ASC 605 “Revenue Recognition.” The Company recognizes its revenue from services as those services are performed. Revenue recognition is limited to the amount that is not contingent upon delivery of any future product or service or meeting other specified performance conditions. Product sales, accounted for within fulfillment services, are recognized upon shipment to the customer and satisfaction of all obligations.
Contract revenues include royalties under license and collaboration agreements. Contract revenue related to technology licenses is fully recognized only after the license period has commenced, the technology has been delivered and no further involvement of Crown Equity is required.
Crown Equity receives payment for its services in both cash and equity instruments issued by the customer. The equity instruments are accounted for in accordance with the provisions of ASC 718 “Compensation – Stock Compensation” and is based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable. The measurement date of the fair value of the equity instrument issued is the date on which they are received by Crown Equity.
Amounts received for revenue not earned as of period end are accounted for as deferred revenues. As of September 30,March 31, 2011 and December 31, 2010, there was no$577,193 and $216,095, respectively of deferred revenue.
Restricted Securities
Crown Equity has classified the marketable securities they hold as of period-end as long-term in accordance with rule 144 due to restrictions on sale & transfers of unregistered shares. As of September 30, 2010 $48,000 of the marketable securities which are non controlling shares received from customers as consulting income has been classified as restricted securities in accordance with Accounting Standards Codification 825 and 718. The related gain/loss based on valuation on the mark to market each balance sheet date is reflected in the income statement.
NOTE 5 - RELATED PARTY TRANSACTIONS
On December 2, 2009, the Company signed a one year lease for 2,400 square feet of office space. The rent for the space is $2,400 per month. The landlord is related to one of the officers of the Company. The lease was renewed on January 1, 2011 for one more year.
On November 20, 2009, the Company converted accounts payable and advances from Montse Zaman, a related party, of $71,184 to a three-year unsecured note maturing on November 19, 2012. As of June 30, 2010 the balance increased by $10,000 to $81,184. During the period ending September 30, 2010 the amount outstanding was reduced by a payment of $2,000 to $79,184. Interest is incurred at 12% per annum unless the principal and interest are not paid by maturity at which time the interest rate accelerates to 18% per annum.
During the quarter ended March 31, 2007, the Company borrowed $12,700 from Phoenix Consulting Services Inc. controlled by a related party. The loan is unsecured and matured on April 1, 2008 and accrued interest at 12% per annum. The note may be converted into common shares of the company at the holder’s option at a conversion price to be determined in the future. Amounts outstanding under this agreement subsequent to April 1, 2008 accrued interest at 18% per annum. On November 20, 2009, the note including principal and interest totaling $16,025 was converted to a long term note due November 19, 2012 with principal and interest due at maturity. If the principal and interest are not paid by maturity, the interest rate accelerates to 18% per annum. As of September 30, 2010March 31, 2011 the outstanding principal balance due to the Montse Zaman and Phoenix Consulting Services was $95,209 plus accrued interest of $10,047$15,870 for a total of $105,256.$111,079.
NOTE 6 – EQUITY
OnDuring March 25, 2010, the Company filed Amended and Restated Articles2011, Crown Equity designated 1,000,000 of Incorporation authorizing 10,000,000 shares ofits authorized preferred shares withstock as Series A convertible preferred stock. The Series A has a par value of $0.001 and reducingeach share is convertible into 100 common shares at the authorizedoption of the holder.
During the three months ended March 31, 2011, Crown Equity issued 27,445,357 common shares for services with a total value of $526,571 as follows:
| · | 7,445,357 shares of common stock for compensation for $126,571; |
| · | 20,000,000 shares of common stock for consulting services for $400,000. |
During the three months ending March 31, 2011 the Company issued 600,000 shares of Class A preferred shares for $600,000 cash. Each share is convertible into 100 common shares at the option of the holder. Crown Equity evaluated the convertible preferred stock from 500,000,000 sharesunder FASB ASC 470-20-30 and determined it contained a beneficial conversion feature. The intrinsic value of the beneficial conversion feature was determined to 490,000,000 shares.be $600,000. The beneficial conversion feature was fully amortized during the three months ended March 31, 2011 and recorded as a deemed dividend.
On June 22, 2010 the Company approved a forward split of common stock at a ratio of 10 shares for each one share outstanding. The Company approved the increase of authorized shares of common stock from 490,000,000 to 4,900,000,000 and increased the authorized number of preferred shares from 10,000,000 to 100,000,000, with both common and preferred having a par value of $0.001 per share.
During the nine months ended September 30, 2010, Crown Equity issued 21,330,814 common shares for services with a total value of $316,997 as follows:
| · | 20,030,814 shares of common stock for compensation for $278,998; |
| · | 1,000,000 shares of common stock for consulting services for $35,000: |
| · | 300,000 shares of common stock for a vehicle for an employee for $3,000. |
During the nine months ended September 30, 2010, Crown Equity issued 1,100,000 common shares for the acquisition of fixed assets valued at $11,000.
NOTE 7 - CONTINGENCIES
On April 14,In November, 2010, the pending litigationCompany, along with other individuals and entities, was named in Arizona small claimsa lawsuit filed federal court - Strojnik v. Crown Equity Holdings, Inc. was dismissedfor the District of Nevada. The amended complaint alleges securities violations, breach of contract and defamation. The Company has engaged legal representation and believes the complaint and its allegations to be wholly without prejudicemerit. The Company has filed a motion to dismiss and intends to vigorously defend itself in this matter, which the Company believes to be wholly without further notice for lack of prosecution merit.
NOTE 8 – SUBSEQUENT EVENTS
During October 2010,April 2011, Crown Equity issued an aggregate of 2,216,3756,513,889 common shares for compensation and consulting services.services accrued at March 31, 2011 valued at $117,250.
Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS
This report contains forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Crown Equity’s actual results could differ materially from those set forth on the forward looking statements as a result of the risks set forth in Crown Equity’s filings with the Securities and Exchange Commission, general economic conditions, and changes in the assumptions used in making such forward looking statements.
OVERVIEW
Crown Equity Holdings Inc. (”Crown Equity”) was incorporated in August 1995 in Nevada. The Company is offering its services to companies seeking to become public entities in the United States. It has launched a website, www.crownequityholdings.com, which offers its services in a wide range of fields. The Company provides various consulting services to companies and individuals dealing with corporate structure and operations globally.
In 2007,December, 2010, the Company throughformed two wholly owned subsidiaries Crown Tele Services, Inc. and Crown Direct, Inc. Crown Tele Inc. was formed to provide voice over internet services to clients at a wholly-owned subsidiary,competitive price and Crown Trading Systems,Direct, Inc. (“CTS”), a Nevada corporation, beganwas formed to develop, sell and produce computer systems which are capable of running multiple monitors from one computer. CTS is ableprovide direct sales to run 16 monitors off one CPU. customers. Both entities had minimum sales during the quarter.
In late 2007, CTS began to attend trade shows and starting selling these systems. In 2009, Crown Trading Systems was dissolved as a corporation and its business was absorbed into the Company. At the present time,March, 2011, the Company is not engaged in developing, selling or marketing this concept dueformed a wholly owned subsidiary CRWE Real Estate, Inc. to provide an entity to hold real estate. The entity had minimal activity during the economic slump. If demand develops again, the Company may attempt to sell its monitor systems again.
On September, 30, 2009 Crown Marketing, Inc acquired controlling interest of the Company from Crown Partners, Inc.
Crown Equity is offering its services to companies and their management seeking to become public entities in the United States. It has launched a website, www.crownequityholdings.com, which offers its services in a wide range of fields.quarter.
At the present time, the Company is offering its services to domestic and global companies seeking to become public entities in the United States. It has launched a website, www.crownequityholdings.com, which offers its services in a wide range of fields. The Company provides various consulting services to companies and individuals dealing with corporate structure and operations globally. The Company also provides public relations and news dissemination for publicly and privately held companies.
In 2009, theThe Company re-focusedhas focused its primary vision to using its network of websites to provide advertising and marketing services, as a worldwide online media advertising publisher, dedicated to the distribution of quality branding information. The Company offers Internet media-driven advertising services, which cover and connect a wide range of marketing specialties, as well as search engine optimization for clients interested in online media awareness. As part of its operations, the Company has utilized the services of software and hardware technicians in developing its websites and adding additional websites. This allows the Company to disseminate news and press releases for its customers as well as general news and financial information on a much bigger scale than it did previously. The Company markets its services to companies seeking market awareness of them and the services or goods that they offer. The Company then publishes information concerning these companies on its many websites. The Company is paid in cash and/or stock of the customer companies. The Company has numerous consulting and service customers and is therefore not dependent on any particular customer for a majority of its revenue.
In July, 2009,
Crown Equity is offering its services to companies and their management seeking to become public entities in the Company grantedUnited States. It has launched a non-exclusive license to Velvet International, Inc. allowing Velvet to use the Company’s system and methodwebsite, www.crownequityholdings.com, which offers its services in a wide range of rendering public financial relations over the Internet. The Company was paid a one-time licensing fee of $250,000 for the license but will not receive any future royalty or license payments from Velvet. Revenue from this sale allowed the Company to expand its efforts in developing it normal course of business as describe above.fields.
Crown Equity’s office is located at 5440 West Sahara, Suite 205, Las Vegas, Nevada 89146.
As of September 30, 2010,March 31, 2011, Crown Equity had 19 employees and utilizing the services of 106 independent contractors and consultants.
RESULTS OF OPERATIONS
For the three months periods ending September 30,March 31, 2011 and 2010 and 2009 revenues were $ 399,395$345,231 and $334,602$324,776 with net loss of $141,391$1,500,926 and a net incomeloss of $225,627,$127,046, respectively. Revenue for the nine month period ending September 30, 2010 and 2009 was $1,073,383 and $418,959, respectively. The revenue increases in 2010 were from consulting services of approximately $654,424. The net loss for the ninethree month period ending September 30, 2010March 31, 2011 consisted of an operating loss of $54,527$443,139 and total other expenses of $288,522$1,057,787 of which $ 307,544$1,037,804 consisted of unrealized loss on securities. This compares to an operating loss of $36,923$8,563 and net loss of $29,379$127,046 for the same period in 2009.2010. General and administrative expense increased to $381,555$782,912 from $119,036$241,994 for the three month period ending September 30, 2010March 31, 2011 and 2009 and $1,109,631 for the nine months ended September 30, 2010 as compared to $434,523 for the nine months ended September 30, 2009.2010. Interest expense incurred during the ninethree month period ending September 30, 2010March 31, 2011 was $9,334$2,930 compared $1,716$2,916 for the same period in 2009. Depreciation for the nine months period ending September 30, 2010 was $23,297 and $19,466 for the same periods in 2009.2010. Crown Equity will attempt to carry out its business plan as discussed above; however, it cannot predict to what extent its capital resources could hinder its business plan.
LIQUIDITY AND CAPITAL RESOURCES
At September 30, 2010,March 31, 2011, Crown Equity had current assets of $379,844$1,416,178 and current liabilities of $109,460,$733,000, resulting in working capital of $270,384.$683,178. Shareholders' equity as of September 30, 2010March 31, 2011 was $284,624.$643,598. Further, there exist no agreements or understandings with regard to future loan agreements by or with the Officers, Directors, principals, affiliates or shareholders of Crown Equity. The Company is presently indebted to Montse Zaman, an officer and director, for loans and advances totaling $97,209.
Net cash used in operations for the period ending September 30, 2010March 31, 2011 was $20,798$293,325 compared to net cash providedused of $287,999$19,088 for the same period in 2009,2010, a decreasechange of $308,797.$274,237. Net cash used inprovided by investing activities for the period ending September 30, 2010March 31, 2011 was $55,735$175,588 compared to $1,881$19,500 for the same period in 2009, an increase2010, a change of $53,854.$155,088. Net cash provided by financing activities during the period ended September 30, 2010March 31, 2011 was $45,213$600,000 compared to net cash usedprovided of $36,576$10,000 in 2009,2010, an increase of $81,789.
Our revenues for the quarter totaled $399,395 compared to $334,602 for the same period last year.$590,000. The increase ischange was due primarily to the Company’s change in direction from becoming an online computer and components reseller to providing advertising and marketing via the Internetissuance of Series A convertible preferred shares for small companies. Our general and administrative expenses for the quarter totaled $381,555, an increase from $119,036 for the same period last year. The Company intends to continue offering its advertising and marketing services but cannot predict whether or not its efforts will continue to generate revenues. It is a new entry into this competitive field. The continuing economic downturn in the US and globally may affect the Company’s chance for continued growth and/or success in this endeavor. As the Company hires employees, its operating costs and expenses are increasing. If we cannot generate sufficient revenues to cover these expenses, the Company may have to terminate employees, making it difficult to continue to provide services in a timely manner to customers and affecting its ability to generate and service new and existing customers.
For the nine months ended September 30, 2010, revenues were $1,073,383 compared to $418,959 for the same nine month period last year. Our general and administrative expenses totaled $1,019,631 for the nine months ended September 30, 2010 compared to $434,523 for the same period last year. The increase is due to increased operating costs in servicing our customers.$600.000.
Our existing capital may not be sufficient to meet Crown Equity's cash needs, including the costs of compliance with the continuing reporting requirements of the Securities Exchange Act of 1934, as amended. This condition raises substantial doubt as to Crown Equity's ability to continue as a going concern. The financial statements do not include any adjustments that might be necessary if Crown Equity is unable to continue as a going concern.
EMPLOYEES
As of September 30, 2010,March 31, 2011, Crown Equity had nineteen employees.
ITEM 3. CONTROLS AND PROCEDURES
As a “smaller reporting company” as defined by Item 10 of Regulation S-K, Crown Equity is not required to provide information required under this Item.
ITEM 4T: CONTROLS AND PROCEDURES
(a) Evaluation of Disclosure Controls and Procedures
(a) | Evaluation of Disclosure Controls and Procedures |
Based on their evaluation of our disclosure controls and procedures(as defined in Rule 13a-15e under the Securities Exchange Act of 1934 the "Exchange Act"), our principal executive officer and principal financial officer have concluded that as of the end of the period covered by this quarterly report on Form 10-Q such disclosure controls and procedures were not effective to ensure that information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms because of the identification of a material weakness in our internal control over financial reporting which we view as an integral part of our disclosure controls and procedures. The material weakness relates to the lack of segregation of duties in financial reporting, as our financial reporting and all accounting functions are performed by an external consultant with no oversight by a professional with accounting expertise. Our CEO and CFO do not possess accounting expertise and our company does not have an audit committee. This weakness is due to the company’s lack of working capital to hire additional staff. To remedy this material weakness, we intend to engage another accountant to assist with financial reporting as soon as our finances will allow.
Changes in Internal Control over Financial Reporting
ThereExcept as noted above, there have been no changes in our internal control over financial reporting identified in connection with the evaluation required by paragraph (d) of Exchange Act Rules 13a-15 or 15d-15 that occurred during our first quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
PART II – OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS.
On April 14, 2010 theThe Company had pending litigation in Arizona small claims court - Strojnik v. Crown Equity Holdings, Inc. and Crown Partners, Inc. which was filed September 25, 2008. On April 14, 2010 the case was dismissed without prejudice and without further notice for lack of prosecution.
In November, 2010, the Company, along with other individuals and entities, was named in a lawsuit filed federal court for the District of Nevada. The amended complaint alleges securities violations, breach of contract and defamation. The Company has engaged legal representation and believes the complaint and its allegations to be wholly without merit. The Company has filed a motion to dismiss and intends to vigorously defend itself in this matter, which the Company believes to be wholly without merit.
ITEM 1A. RISK FACTORS.
There have been no material changes to Crown Equity’s risk factors as previously disclosed in our most recent 10-K filing for the year ending December 31, 2009.2010.
ITEM 2. SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
During the ninethree months ended September 30, 2010March 31, 2011, Crown Equity issued 20,330,81427,445,357 common shares for services with a total value of $526,571 as follows:
| · | 7,445,357 shares of common stock for compensation for $126,571; |
| · | 20,000,000 shares of common stock for consulting services for $400,000. |
During the three months ending March 31, 2011 the Company issued 600,000 shares of common stock at $0.045 to $0.01 per share with value of $281,998 for compensation, 1,000,000Class A preferred shares of common stock at $0.035 with a value of $35,000$600,000 for contracted services and 1,100,000cash. The preferred shares carry a conversion privilege of 100 common stock at $0.01 per share with a value of $11,000shares for the acquisition of fixed assets. The fixed assets acquisition was for furniture used to equip the office space leased as of January 1, 2010.each preferred share.
ITEM 3. DEFAULTS UPON SENIOR SECURITIES.
None
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.[REMOVE AND RESERVE]
None
ITEM 5. OTHER INFORMATION.
On May 26, 2010 the Company filed an 8-K for the filing of the Certificate of Designation with the State of Nevada authorize 25,000 shares of Series A Preferred Stock, each share being convertible into 10,000 shares of common stock.
On July 21, 2010 the Company filed an 8-K amending the Articles of Incorporation increasing the number of authorized shares of common stock to 4,900,000,000 and the number of authorized preferred shares to 100,000,000. The Company also affected a 1 share for 10 shares forward split of its common stock.
On March 18, 2011 the Company filed an 8-K that the Board of Directors of the Company approved the filing of an amendment to the Company’s previously filed Certificate of Designation for its Series A Preferred Stock. The amendment was filed on March 10, 2011. Previously, the Company had authorized 25,000 shares of its Series A Preferred Stock with each Series A share convertible into ten thousand (10,000) shares of the Company’s common stock. The Board of Directors amended the Series A Preferred Stock by increasing the number of shares of the class to 1,000,000 shares, each convertible into 100 shares of common stock at the holder’s option. The Company also reported that it sold 600,000 shares of its Series A Preferred Stock to an unrelated third-party for $600,000. The terms of the Series A Preferred Stock provide that the holder can convert the Preferred A Shares to common at its option. If the Series A Stock were converted to common stock, the number of common shares issuable would be 60,000,000 shares.
ITEM 6. EXHIBITS
EXHIBIT 31.1 Certification of Principal Executive Officer and Principal Financial Officer
EXHIBIT 32 Certification of Compliance to Sarbanes-Oxley
SIGNATURES
In accordance with the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.
| CROWN EQUITY HOLDINGS INC. |
|
| | | |
| By /s/ | /s/ Kenneth Bosket | |
| | Kenneth Bosket, CEO | |
| By | /s/ Lowell Holden | |
By /s/ Lowell Holden |
| Lowell Holden, CFO | |
Date: January 31,