UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549



FORM 10-Q/A


Form 10-Q


☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

(Mark One)
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended May 31, 2018

or

☐ TRANSITION REPORT PURSUANT TO SECTION 13 June 30, 2019

OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from    to
Commission File Number: file number: 333-161943

SPORT ENDURANCE, INC.



Better Choice Company Inc.
(Exact name of registrant as specified in its charter)




Nevada

Delaware

26-2754069

83-4284557

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

4025 Tampa Road, Suite 1117
Oldsmar, Florida
34677
(Address of principal executive offices)(Zip Code)

101 Hudson St., 21st Floor, Jersey City, NJ  07302

(Address of principal executive offices) (Zip Code)


(646) 846-4280

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)



Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Trading Symbol(s)
Name of each exchange on which registered
N/AN/AN/A

Indicate by check mark whether the registrantregistrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes      No 

☒*

*(As a voluntary filer, the Registrant has not been subject to the filing requirements of Section 13 or 15(d) of the Exchange Act for the past 90 days.  The Registrant has filed all reports required under Section 13 or 15(d) of the Exchange Act during the preceding 12 months).
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes  ☒   No  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer”,filer,” “accelerated filer”,filer,” “smaller reporting company”, and “emerging growth company” in Rule 12b-2 of the Exchange Act.

(Check One):


Large accelerated filer
Accelerated filer ☐

Accelerated filer                   

Non-accelerated filer    ☐

(Do not check if a smaller reporting company)

Smaller reporting company

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes  ☐    No  ☒

Indicate the

The number of shares outstanding of each of the issuer’s classes ofregistrant’s common stock, as of the latest practicable date: 88,012,329 shares of $0.001 par value common stock$0.001 per share, outstanding as of December 17, 2018.   

October 7, 2019 was 45,427,659.



BETTER CHOICE COMPANY INC.

SPORT ENDURANCE, INC.

FORM 10-Q/A

Quarterly Period Ended May 31, 2018

TABLE OF CONTENTS



Page

No.

4

Item 1.

Financial Statements

4

4

4


5


6

6

7

7

8

Management’s Discussion and Analysis of Financial Condition and Results of Operations

25

29

Quantitative and Qualitative Disclosures About Market Risk

29

34

Controls and Procedures

29

35

36

Legal Proceedings

30

36

Risk Factors

30

36

Unregistered Sales of Equity Securities and Use of Proceeds

30

36

Defaults Upon Senior Securities

30

36

Mine Safety Disclosures

30

36

Other Information

30

36

Item 6.

Exhibits

31

36

SIGNATURES

32

39


2

EXPLANATORY NOTE

Unless otherwise noted, references


This Quarterly Report is filed by Better Choice Company Inc. (“Better Choice Company”) and as discussed in this quarterly report on Form 10-Q/A (the “Report”) to the “Company,” “we,” “our” or “us” means Sport Endurance, Inc., and unless otherwise noted does not include the Company’s former subsidiary, Yield Endurance, Inc., a New Jersey corporation (“Yield”). This Report treats the subsequent sale of Yield as a discontinued operation.

Sort Endurance, Inc. is filing this Amendment No. 1 on Form 10-Q/A (this “Amendment” or “Form 10-Q/A”) to its Quarterlymore detail in our Transition Report on Form 10-Q for10-KT, filed on July 25, 2019, the quarterly period ended May 31, 2018, which was originally filed August 29, 2018Company completed its acquisitions (the “Original Filing”“acquisitions”) of TruPet LLC (“TruPet”) and Bona Vida, Inc. (“Bona Vida”). This Amendment amends and restates (the “Restatement”)The acquisition of TruPet is treated as a reverse merger with TruPet determined to be the following indicated partsaccounting acquirer of the Original Filing:

Company.  As such, the historical financial statements are those of TruPet and TruPet’s equity has been re-cast to reflect shares of Better Choice Company common stock received in the acquisitions. The Restatement results from our determination subsequentacquisition of Bona Vida is treated as an asset acquisition. Unless otherwise stated or the context otherwise requires, the historical business information described in this Quarterly Report prior to consummation of the Acquisitions is that of TruPet and, following consummation of the Acquisitions, reflects business information of the Company, TruPet and Bona Vida as a combined business. References to the “Company”, “we”, “us” and “our” in this Report, refer to TruPet and its consolidated subsidiaries prior to May 6, 2019 and to Better Choice Company, TruPet and Bona Vida and their consolidated subsidiaries post May 6, 2019.

 Concurrently with the filing dateof this Quarterly Report, the Company is filing an amendment on Form 8-K/A to its Current Report on Form 8-K relating to the completion of the Original Filing that we incorrectly recorded derivative liabilitiesacquisitions which includes unaudited financial statements of TruPet and Bona Vida as additional paid-in capital,of and the amount of loss attributable to discontinued operations duringfor the three months ended MayMarch 31, 20182019 and certain pro forma financial information. This Quarterly Report should be read in connectionconjunction with the discontinuanceinformation in the Form 8-K/A.

FORWARD-LOOKING STATEMENTS
This Quarterly Report contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements other than statements of historical facts contained in this Quarterly Report are “forward-looking statements” for purposes of federal and state securities laws, including statements regarding our expectations and projections regarding future developments, operations and financial conditions, and the anticipated impact of our acquisitions, business strategy, and strategic priorities. These statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.
In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential” or “continue” or the negative of these terms or other similar expressions, although not all forward-looking statements contain these words. The forward-looking statements in this Quarterly Report are only predictions and are based largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. These forward-looking statements speak only as of the date of this Quarterly Report and are subject to a number of known and unknown risks, uncertainties and assumptions. Although we believe the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements.  Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and subsequent saleinherent risks and uncertainties.

These forward-looking statements present our estimates and assumptions only as of the date of this Quarterly Report. Accordingly, you are cautioned not to place undue reliance on forward-looking statements, which speak only as of the dates on which they are made. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements contained herein, whether as a result of any new information, future events, changed circumstances or otherwise.  You should, however, consult further disclosures we make in future filings and public disclosures, including without limitation, our subsidiary company Yield Endurance, Inc. We also made adjustments to our accounting for debt modificationAnnual Report on Form 10-K, Transition Report on Form 10-KT, Quarterly Reports on Forms 10-Q and extinguishment in connection with certain transactions involving conversion of debt to common and preferred stock, and modification of debt.

Current Reports on Forms 8-K.

3

PART I –I. FINANCIAL INFORMATION

Item 1. Financial Statements.

SPORT ENDURANCE, INC.

CONDENSED
ITEM 1.FINANCIAL STATEMENTS


Better Choice Company Inc.
BALANCE SHEETS

  May 31,  August 31, 
  2018  2017 
  

(Unaudited)

     
  (RESTATED)     
ASSETS        

Current assets

        
         

Cash and cash equivalents

 $299,186  $1,442 

Inventory

  14,084   14,882 

Current assets – discontinued operations

  9,415   - 

Total current assets

  322,685   16,324 
         

Total Assets

  322,685   16,324 
         

LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

        

Current liabilities

        

Accounts payable and accrued liabilities

  65,192   132,566 

Derivative liability

  2,160,805   312,878 

Accrued officer salary

  160,000   120,000 

Notes payable and accrued interest - related party

  -   233,011 

Convertible notes, net of unamortized debt discounts of $935,037 and $153,234

  92,167   400,743 

Current liabilities – discontinued operations

  17,235,997   - 

Total current liabilities

  19,714,161   1,199,198 
         

Commitments and contingencies

  -   - 
         

Stockholders' deficit

        

Preferred stock Series A, $0.001 par value, 20,000,000 shares authorized, 1,000  shares issued and outstanding as of May 31, 2018 and August  31, 2017

  1   1 

Preferred stock Series B, $0.001 par value, 805,000 shares authorized, 803,969.73 and 0  shares issued and outstanding as of May 31, 2018 and August  31, 2017, respectively

  804   - 

Common stock, $0.001 par value, 580,000,000 shares authorized 79,683,842 and 78,226,969 shares issued and outstanding as of May 31, 2018 and August 31, 2017, respectively.

  79,683   78,226 

Additional paid-in capital

  3,349,808   1,852,743 

Subscription receivable

  -   (5,372

)

Accumulated deficit

  (22,821,772

)

  (3,108,472

)

Total stockholders' deficit

  (19,391,476

)

  (1,182,874

)

         

Total liabilities and stockholders' deficit

 $322,685  $16,324 

SeeCondensed Consolidated Balance Sheets

As of June 30, 2019 and December 31, 2018
(Dollars in thousands)


 
6/30/2019
(Unaudited)
  12/31/2018 
Assets      
Current Assets      
Cash and cash equivalents $5,019  $3,946 
Restricted cash  6,243   - 
Accounts receivable, net  333   276 
Inventories, net  1,707   1,557 
Prepaid expenses and other current assets  1,134   269 
Total Current Assets  14,436   6,048 
Property and equipment, net  59   71 
Right of use asset, operating lease, net of accumulated amortization  840   - 
Intangible assets, net  961   - 
Other assets  182   28 
Total Assets $16,478  $6,147 
Liabilities & Stockholders’ Deficit  
   
 
Current Liabilities  
   
 
Line of credit $-  $4,600 
Other liabilities  -   1,899 
Long-term debt, current portion  6,200   1,600 
Accounts payable  2,413   765 
Due to related parties  134   - 
Accrued liabilities  2,198   244 
Deferred revenue  318   66 
Operating lease liability, current portion  262   - 
Warrant derivative liability  2,304   - 
Total Current Liabilities  13,829   9,174 
Operating lease liability  590   - 
Deferred rent  15   15 
Total Liabilities  14,434   9,189 
Commitments and contingencies
  -   - 
Redeemable Series E Convertible Preferred Stock, $0.001 par value, 2,900,000 & 0 shares authorized, 1,707,919 & 0 shares issued and outstanding at June 30, 2019 and December 31, 2018, respectively.  13,007   - 
Stockholders’ Deficit        
Common Stock, $0.001 par value, 88,000,000 shares authorized, 43,168,161 & 11,661,485 shares issued and outstanding at June 30, 2019 and December 31, 2018, respectively.  43   12 
Convertible Series A Preferred Units, $0.001 par value, units equivalent to 0 & 2,391,403 Common Stock issued and outstanding at June 30, 2019 and December 31, 2018, respectively  -   2 
Additional paid-in capital  170,017   13,642 
Accumulated deficit  (181,023)  (16,698)
Total Stockholders’ Deficit  (10,963)
  (3,042)
Total Liabilities, Redeemable Preferred Stock and Stockholders’ Deficit $16,478  $6,147 

The accompanying notes toare an integral part of these unaudited condensed consolidated financial statements.


4

SPORT ENDURANCE, INC.

CONDENSED STATEMENTS OF

Better Choice Company Inc.
OPERATIONS

(UNAUDITED)

  (RESTATED)     (RESTATED)    
  

For the

Three Months Ended

  

For the

Three Months Ended

  

For the

Nine Months Ended

  

For the

Nine Months Ended

 
  

May 31,

  

May 31,

  

May 31,

  

May 31,

 
  

2018

  

2017

  

2018

  

2017

 
                 

Revenue

 $-  $714  $475  $1,034 

Cost of goods sold

  -   138   211   231 
                 

Net revenue

  -   576   264   803 
                 

Operating expenses:

                

Selling, general and administrative

  181,322   83,322   269,654   341,827 

Professional fees

  58,187   32,234   121,577   79,332 
                 

Total operating expenses

  239,509   115,556   391,231   421,159 
                 

Net Operating Loss

  (239,509

)

  (114,980

)

  (390,967

)

  (420,356

)

                 

Other income (expense):

                

Interest expense

  (366,791

)

  (274,693

)

  (885,987

)

  (658,758

)

Gain on restructuring of debt

  1,172,993   -   1,027,260   - 
Loss on conversion of debt  (139,325)  -   (474,649)  - 

Change in fair value of derivative liability

  (948,132

)

  (75,998

)

  (1,489,748

)

  (342,270

)

Total other income (expense), net

  (281,255

)

  (350,691

)

  (1,823,124

)

  (1,001,028

)

                 

Net loss from continuing operations

  (520,764

)

  (465,671

)

  (2,214,091

)

  (1,421,384

)

                 

Net loss from discontinued operations

  (17,499,209

)

  -   (17,499,209

)

  - 
                 

Provision for income taxes

  -   -   -   - 
                 
                 

Consolidated net loss

 $(18,019,973

)

 $(465,671

)

 $(19,713,300

)

 $(1,421,384

)

                 

Net loss per share – continuing operations: basic and diluted

 $(0.01

)

 $(0.01

)

 $(0.03

)

 $(0.02

)

                 

Net loss per share – discontinued operations: basic and diluted

 $(0.22

)

 $(0.01

)

 $(0.22

)

 $(0.02

)

                 
Weighted average shares outstanding – basic and diluted  79,683,842   77,875,973   79,039,656   77,816,280 

See

Unaudited Condensed Consolidated Statements of Operations
For the Three and Six Months Ended June 30, 2019 and 2018
(Dollars in thousands, except per share amounts)

  For the Six Months ended June 30,  For the Three Months ended June 30, 
  2019  2018  2019  2018 

            
Net Sales $7,635  $7,064  $4,084  $3,817 
Cost of Goods Sold  4,082   3,329   2,421   1,384 
Gross Profit  3,553   3,735   1,663   2,433 
Operating Expenses:  
   
   
   
 
General & Administrative Expense  6,004   1,351   4,571   665 
Share-Based Compensation Expense  4,212   -   4,006   - 
Sales & Marketing  5,597   2,819   3,412   1,512 
Other Operating Expenses  1,721   1,899   937   958 
Total Operating Expenses  17,534   6,069   12,926   3,135 
Loss from Operations  (13,981)  (2,334)  (11,263)  (702)
Other Income (Expense)  
   
   
   
 
Interest Expense  (124)  (66)  (62)  (43)
Loss on Acquisition  (149,988)  -   (149,988)  - 
Change in Fair Value of Derivative Liability  (193)  -   (193)  - 
Total Other Expenses  (150,305)  (66)  (150,243)  (43)
   
   
   
   
 
Net Loss  (164,286)  (2,400)  (161,506)  (745)
Preferred dividends  27   -   27   - 
Net Loss Available to Common Stockholders $(164,313) $(2,400) $(161,533) $(745)
Weighted Average Number of Shares Outstanding  21,202,188   11,497,128   30,638,048   11,497,128 
Loss per share, basic and diluted $(7.75) $(0.21) $(5.27) $(0.06)

The accompanying notes toare an integral part of these unaudited condensed consolidated financial statements.


5

SPORT ENDURANCE, INC.

CONDENSED STATEMENTS OF

Better Choice Company Inc.
CASH FLOWS

(UNAUDITED)

  (RESTATED)    
  

For the

  

For the

 
  

Nine Months Ended

  

Nine Months Ended

 
  

May 31,

  

May 31,

 
  

2018

  

2017

 

CASH FLOWS FROM OPERATING ACTIVITIES

        

Net loss, continuing operations

 $(2,214,091

)

 $(1,421,384

)

Adjustments to reconcile net loss to net cash used in operating activities:

        

Derivative expense

  1,937,428   342,270 

Amortization of discount on convertible debt

  350,860   625,853 

Gain on note exchange

  (1,027,260

)

  - 
Loss on conversion of notes payable  474,649   - 

Penalty on debt extension

  -   227,634 

Bad debt write off

  2,172   - 

Changes in assets and liabilities:

        

Accounts receivable

  -   45 

Inventory

  798   (8,587

)

Accrued officer salary

  40,000   72,000 

Interest payable - related party

  (2,011

)

  893 

Accounts payable and accrued liabilities

  (267,756)  73,563 

Net cash used in operating activities – continuing operations

  (705,211

)

  (87,713

)

Net cash used in operating activities – discontinued operations

  1,455

 

  - 
         

CASH FLOWS FROM FINANCING ACTIVITIES

        

Principal payments made on convertible notes

  -   (125,000

)

Proceeds from notes payable - related party

  35,500   204,000 

Repayments of notes payable - related party

  (266,500

)

  - 

Proceeds from convertible debt

  1,232,500   - 

Net cash provided by financing activities – continuing operations

  1,001,500   79,000 

Net cash used in financing activities – discontinued operations

  -   - 
         

Net increase (decrease) in cash and cash equivalents - continuing operations

  296,289   (8,713

)

Net increase (decrease) in cash and cash equivalents - discontinued operations   1,455   - 
         

Cash and cash equivalents at beginning of period

  1,442   10,197 
         

Cash and cash equivalents at end of period

 $299,186  $1,484 
         

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

        

Interest paid

 $-  $- 

Income taxes paid

 $-  $- 
         

NON-CASH INVESTING AND FINANCING ACTIVITIES:

        

Stock issued for conversion of debt and accrued interest

 $531,477  $25,000 

Preferred Stock Series B issued for cancellation of notes payable and accrued interest

 $796,732  $- 

Discount on notes payable due to beneficial conversion feature

 $2,452,508  $454,731 

Note payable for loan of BTC

 $5,500,000  $- 

BTC loan to third party

 $5,000,000  $- 

Stock issued for commitment fee

 $-  $68,950 

Settlement of derivative

 $-  $775,106 

Accrued interest capitalized into principal of convertible notes

 $15,823  $29,362 

See accompanying notes to these unaudited condensed financial statements.

Unaudited Condensed Consolidated Statements of Changes in Stockholders’ Deficit

  Common Stock  Series A Preferred Units          
  Shares  Amount  Shares  Amount  Additional Paid-in
Capital
  
Accumulated
Deficit
  Total 
Balance at December 31, 2017  11,497,128  $
11,497        $8,545,446  $(10,672,090) $(2,115,147)
Net loss for the period                    (1,655,302)  (1,655,302)
Subtotal - March 31, 2018
  11,497,128   11,497         8,545,446   (12,327,392)  (3,770,449)
                           
Net loss for the period                    (744,558)  (744,558)
Subtotal - June 30, 2018
  11,497,128   11,497         8,545,446   (13,071,950)  (4,515,007)
                           
Shares issued pursuant to private placement          2,391,403   2,391   4,665,609       4,668,000 
Stock compensation pursuant to services provided  164,357   164           430,647       430,811 
Net loss for the period                      (3,626,157)  (3,626,157)
Balance at December 31, 2018  11,661,485   11,661   2,391,403   2,391   13,641,701   (16,698,107)  (3,042,353)
                             
Impact on Prior Year of Adoption of ASC 842                      (11,824)  (11,824)
Shares issued pursuant to private placement          69,115   69   149,931       150,000 
Stock compensation pursuant to services provided  18,964
   19
           206,147       206,166 
Net loss for the period                      (2,780,082)  (2,780,082)
Subtotal - March 31, 2019
  11,680,449   11,680   2,460,517   2,461   13,997,779   (19,490,013)  (5,478,093)
                             
Stock compensation pursuant to services provided  1,099,822   1,100           2,225,907       2,227,006 
Stock based commissions to third parties  798,492   798           4,790,156       4,790,955 
Conversion of Series A Preferred Units to Common Stock  2,460,517   2,461   (2,460,517)  (2,461)          - 
Retired TruPet Units
  (1,011,748)  (1,012)          (2,198,988)      (2,200,000)
                             
Subtotal - May 6, 2019 (Pre-Transaction)  15,027,533   15,028   -   -   18,814,854   (19,490,013)  (660,132)
                             
Acquisition of Better Choice Company
  3,117,364   3,117           18,701,067       18,704,184 
Acquisition of Bona Vida  18,003,273   18,003           108,001,637       108,019,640 
PIPE (net of issuance costs)  5,744,991   5,745           15,670,045       15,675,790 
Subtotal - May 6, 2019 (Post-Transaction)  41,893,161   41,893           161,187,602   (19,490,013)  141,739,482 
                             
Stock compensation pursuant to services provided  100,000   100           599,900       600,000 
Conversion of Series E Preferred Stock  1,175,000   1,175           7,050,678       7,051,853 
Vesting of stock options for services provided                  1,178,997       1,178,997 
Net loss for the period                      (161,533,182)  (161,533,182)
Balance at June 30, 2019  43,168,161  $43,168          $170,017,177  $(181,023,195) $(10,962,849)

6

Sport Endurance,

Better Choice Company Inc.

Unaudited Condensed Consolidated Statements of Cash Flows
For the Six Months Ended June 30, 2019 and 2018
(Dollars in thousands)

Cash Flow from Operating Activities
 June 30, 2019  June 30, 2018 

 
  
 
Net loss $(164,286) $(2,400)
Adjustments to reconcile net loss to net cash used in operating activities:  
   
 
Depreciation and amortization  45   7 
Stock-based compensation expense  4,212   - 
Non-cash lease expense  2   - 
Change in fair value of derivative liability  193   - 
Loss on acquisition  149,988   - 
Other  (4)  - 
(Increase) decrease in operating assets  
   
 
Accounts receivable  (27)  (50)
Inventories  42   (296)
Prepaid expenses and other assets  (466)  48 
Change in operating lease right of use asset
  (457
)
  -
 
(Decrease) increase in current liabilities  
   
 
Accounts payable  (32)  530 
Accrued liabilities  1,600   76 
Deferred revenue  252   68 
Deferred rent  -   (9)
Change in Lease liability
  457
   -
 
   
   
 
Cash Used in Operating Activities
 $(8,481) $(2,026)
         
Cash Flow from Investing Activities  
   
 
Cash spent for acquisition of fixed assets (Office Furniture)  (4)  (31)
Cash acquired in merger  1,955   - 
Security deposits paid  (81)  - 
   
   
 
Cash Provided by (Used in) Investing Activities
 $1,870  $(31)
         
Cash Flow from Financing Activities  
   
 
Repayment of advance  (1,899)  - 
Proceeds from private placement of Series A Preferred Units  150   - 
Proceeds from private issuance of public equity  15,676   - 
Payment of old debt  (6,200)  - 
Proceeds from the issuance of debt  6,200   2,013 
   
   
 
Cash Provided by Financing Activities $13,927  $2,013 
         
Net Changes in Cash, Cash Equivalents and Restricted Cash $7,316  $(44)
Total Cash, Cash Equivalents and Restricted Cash, Beginning of Period  3,946   157 
Total Cash, Cash Equivalents and Restricted Cash, End of Period $11,262  $113 

Supplemental Cash Flow Information
The following represent noncash financing and investing activities and other supplemental disclosures related to the statement of cash flows:

On May 6, 2019, the Company acquired the net assets of Bona Vida and Better Choice in exchange for shares:

Dollars in thousands
Assets   
Current Assets   
Accounts receivable, net $30 
Inventories, net  193 
Prepaid expenses and other current assets  399 
Total Current Assets  622 
Intangible Assets  986 
Other assets  74 
Total Assets $1,682 
Liabilities    
Current Liabilities    
Accounts payable $(1,814)
Accrued liabilities  (325)
Total Current Liabilities  (2,139)
Warrant derivative liability  (2,111)
Total Liabilities $(4,250)
     
Redeemable Series E Preferred Stock $20,059 
     
     
     
On January 1, 2019, the Company adopted ASC 842 which resulted in the acquisition of right of use assets and lease liabilities as follow:    
Right of use asset and lease liability acquired under operating leases    
Right of Use asset recorded upon adoption of ASC 842 $477 
Lease liability recorded upon adoption of ASC 842  (489)

The Company paid no income taxes during the six months ended June 30, 2019 or 2018.

Cash interest paid amounted to $123 and $66 during the six months ended June 30, 2019 and 2018, respectively.
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Notes to the Unaudited Condensed Consolidated Financial Statements

(Unaudited)


Note 1 – Nature of Business and Summary of Significant Accounting Policies


Nature of the Business

Better Choice Company, Inc. (the “Company”) is a holistic pet wellness company providing high quality, hemp-based, raw cannabidiol (“CBD”) infused and non-CBD infused food, treats and supplements, dental care products, and accessories for pets and their human parents.  Our products are formulated and manufactured using only high-quality ingredients manufactured, tested and packaged to our specifications.  On May 6, 2019, the Company acquired TruPet LLC and Bona Vida Inc. in a pair of all-stock transactions (the “acquisitions”).  The acquisition of TruPet LLC is a reverse acquisition for accounting purposes, with TruPet as the accounting acquirer.

The majority of our products are sold online directly to consumers with additional sales through online retailers and pet specialty stores. We have a limited selection of CBD infused canine products available on our Bona Vida website.  The information contained in, or accessible through, these websites does not constitute a part of this Quarterly Report.

Basis of Presentation


The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information and with the instructions to Form 10–Q and Article 10 of Regulation S–X. Accordingly, they do not include all of the information and notes required by accounting principles generally accepted in the United States of America.  However, in the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation of the financial position and operating results have been included. Operating results for the three and six months ended June 30, 2019 are not necessarily indicative of the results that may be expected for any subsequent quarters or for the year ending December 31, 2019. The significant accounting policies applied by the Company are described below.  We present our tables, except for the Statements of Stockholders’ Deficit, in dollars (thousands), numbers in the text in dollars (millions) and % as rounded up or down.

Basis of Measurement

The unaudited condensed consolidated financial statements of the Company have been preparedare presented on a going concern basis, under the historical cost convention except for certain financial instruments that are measured at fair value, as explained in accordance withthe accounting policies below. Historical cost is measured as the fair value of the consideration provided in exchange for goods and services. The Company’s functional and presentation currency is United States generally accepted accounting principlesdollars (“GAAP”USD”).

Consolidation

The consolidated financial statements and reflect all adjustments which, inrelated notes include the opinionaccounts of management, are necessary for a fair presentation. All such adjustments are of a normal recurring nature.

The Company has adopted a fiscal year end of August 31st.

Nature of Business

Sport Endurance, Inc. (“the Company”) was incorporated in the State of Nevada on January 3, 2001 (“Inception”). The Company was dormant until it was revived in 2009 with a name change to Sport Endurance, Inc. on August 6, 2009. The Company develops, markets, and distributes quality dietary supplements throughout the United States.

In March 2018, the Company, through its then wholly-owned subsidiary Yield, entered into the cryptocurrency business, which commenced when the Company and Yield entered into a series of agreements related to the borrowing of $5,000,000 of bitcoin (the “BTC”). Under the terms of the agreements, Yield entered into a Note Purchase Agreement (the “NPA”) to borrow $5,000,000 of BTC, which loan was guaranteed by the Company (see note 8). As additional consideration, the Company issued to Prism Funding Co. LP (“Prism”) 25,000,000 five-year warrants to purchase the Company’s common stock, exercisable at $0.01 per share.

Yield also entered into a Confidential BTC Lending Program Participation Agreement (the “Bitcoin Agreement”) with Madison Partners LLC (“Madison”) under which Madison would lend Yield’s BTC to third parties. Under the Bitcoin Agreement, Madison will pay Yield an amount equal to the following: (a) 10% of the income from BTC lending plus (b) 50% of the incomeits wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated in excess of the first 10% on all BTC loans made by Madison using Yield’s BTC.

On August 21, 2018, the Company and Yield entered into a series of transactions reversing all of the March 2018 BTC transactions except for the modification of the warrants and transferring Yield to Madison; see note 3.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

consolidation.


Cash and Cash Equivalents


Cash and cash equivalents include demand deposits held with banks and highly liquid investments with initialremaining maturities of three monthsninety days or less.  Theless at acquisition date. For purposes of reporting cash flows, the Company maintains itsconsiders all cash balances at credit-worthy financial institutionsaccounts that are insured by the Federal Deposit Insurance Corporation upnot subject to $250,000.  Deposits with these banks may exceed the amount of insurance provided on such deposits; however, these deposits typically maywithdrawal restrictions or penalties to be redeemed upon demand and, therefore, bear minimal risk. The Company had cash and cash equivalentsequivalents.

Restricted Cash

As part of $299,186 and $1,442 as of May 31, 2018 and August 31, 2017, respectively.

Inventory

Inventory consists of finished goods and is stated at the lower of cost or market byrevolving credit agreement with Franklin Synergy Bank, the first-in, first-out method.  The Company is currently marketing three productsrequired to maintain a cash balance of $6.2 million in its account.  Any withdrawals from the account require an equal reduction to the funds available under the names “Ultra Peak T”, “Sports Leg and Lung Formula” and “Pain-Freeze Recovery Gel” which are included in inventory at May 31, 2018 and August 31, 2017. 

revolving credit agreement.

Dollars in thousands June 30, 2019  December 31, 2018 
Cash and cash equivalents $5,019  $3,946 
Restricted cash 
6,243  
0 
Total cash, cash equivalents and restricted cash $11,262  $3,946 

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Intangible AssetsAccounts Receivable

Intangible assets generally arise


Accounts receivable represents amounts due from business combinations accountedcustomers less an allowance for underdoubtful accounts. A provision is recorded for impairment when there is objective evidence (such as significant financial difficulties of the purchase method.debtor) that the Company will not be able to collect all amounts due according to the original terms of the receivable. A provision is recorded as the difference between the carrying value of the receivable and the present value of future cash flows expected from the debtor, with an offsetting amount recorded as an allowance, reducing the carrying value of the receivable. The provision is included in general and administrative expense in the statements of operations. As of the period ended June 30, 2019 and December 31, 2018, the Company performs an annual review or more frequently if indicators of potential impairment exist,considers accounts receivable to determine if the recorded intangible assetsbe fully collectible and, accordingly, no allowance for doubtful accounts has been recorded.

Inventories

Inventories are impaired.

Equipment

Equipment is recorded at the lower of cost orand net realizable value. The net realizable value represents the estimated net recoverable amount,selling price for inventories in the ordinary course of business, less all estimated costs of completion and costs necessary to make the sale.


Cost is depreciated usingdetermined on a standard cost basis and includes the straight-line method overpurchase price and other costs, such as transportation costs. Inventory average cost is determined on a first‑in, first‑out (“FIFO”) basis and trade discounts are deducted from the estimatedpurchase price.

Property and Equipment

Property and equipment are carried at cost and includes expenditures for new additions and other additions, which substantially increase the useful lives of existing assets. Depreciation is computed at various rates by use of the straight-line method. Depreciable lives are generally as follows:

Furniture and Fixtures
5 to 7 years
Equipment
7 years

Expenditures for normal repairs and maintenance are charged to operations as incurred. The cost of property or equipment retired or otherwise disposed of and the related assets as follows:

Computer equipment

5 years

Furniture and fixtures

7 years

As of May 31, 2018, and August 31, 2017, the Company’s property and equipment had been fully depreciated. The Company recorded depreciation expense of $0 for the three and nine months ended May 31, 2018 and 2017.

Maintenance and repairs will be charged to expense as incurred. Significant renewals and betterments will be capitalized. At the time of retirement or other disposition of equipment, the cost and accumulated depreciation will beare removed from the accounts and anyin the year of disposal with the resulting gain or loss will be reflected in operations.

earnings.


The Company will assessassesses potential impairments of its property and equipment whenever events or changes in circumstances indicate that the recoverability of equipment by determining whetherasset’s carrying value may not be recoverable. An impairment charge would be recognized when the depreciation and amortization of these assets over their remaining life can be recovered through projected undiscounted future cash flows. Thecarrying amount of property and equipment impairment,is not recoverable and exceeds its fair value. The carrying amount of property and equipment is not recoverable if any, will be measured based on fair valueit exceeds the sum of the undiscounted cash flows expected to result from the use and is chargedeventual disposition of the property and equipment.

Income Taxes

No provision has been made for federal and state income taxes prior to operationsthe date of the acquisitions since the proportionate share of TruPet’s income or loss was included in the period in which such impairmentpersonal tax returns of its members because TruPet was a limited liability company.  Subsequent to the acquisitions, the Company, as a corporation, is determined by management.

Revenue Recognition

required to provide for income taxes.


The Company recognizes revenue from product sales upon product delivery. All of our products are shipped through a third-party fulfillment center to the customer and the customer takes title to product and assumes risk and ownership of the product when it is delivered. Shipping charges to customers and sales taxes collectible from customers, if any, are included in revenues.

For revenue from product sales, the Company recognizes revenue in accordance with Financial Accounting Standards Board (“FASB”)utilizes Accounting Standards Codification “ASC” 605-15-05. (“ASC 605-15-05 requires that four basic criteria must be met before revenue can be recognized: (1) persuasive evidence of an arrangement exists; (2) delivery has occurred; (3) the selling price is fixed and determinable; and (4) collectability is reasonably assured.  Determination of criteria (3) and (4) are based on management’s judgments regarding the fixed nature of the selling prices of the products delivered and the collectability of those amounts.  Provisions740”), “Accounting for discounts and rebates to customers, estimated returns and allowances, and other adjustments are provided for in the same period the related sales are recorded.  The Company defers any revenue for which the product has not been delivered or is subject to refund until such time that the Company and the customer jointly determine that the product has been delivered or no refund will be required.

Income Taxes

The Company accounts for income taxes using the asset and liability method,Taxes”, which requires the establishmentrecognition of deferred tax assets and liabilities for the temporaryexpected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred income taxes are recognized for the tax consequences in future years of differences between the tax bases of assets and liabilities and their financial reporting basisamounts at each period end based on enacted tax laws and statutory tax rates applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amount expected to be realized.


The effective tax rate for each of the three months and the six months ended June 30, 2019 is 0%.  The effective tax basisrate differs from the U.S. Federal statutory rate of 21% primarily because our previously reported losses have been offset by a valuation allowance due to uncertainty as to the realization of those losses.

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The Company accounts for uncertain tax positions in accordance with the provisions of ASC 740. Accounting guidance addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements, under which a company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position.

The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. Accordingly, the Company would report a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected to be taken in a tax return. The Company elects to recognize any interest and penalties, if any, related to unrecognized tax benefits in tax expense.

The Tax Cuts and Jobs Act (the “Tax Act”) was enacted on December 22, 2017. The Tax Act reduces the U.S. federal corporate tax rate from 35% to 21%. As of the completion of these unaudited condensed financial statements, we have made a reasonable estimate of the effects of the Tax Act. This estimate incorporates assumptions made based upon the Company’s current interpretation of the Tax Act and may change as the Company may receive additional clarification and implementation guidance and as the interpretation of the Tax Act evolves. In accordance with SEC Staff Accounting Bulletin No. 118, the Company will finalize the accounting for the effects of the Tax Act no later than the end of the fourth quarter of fiscal year 2019. Future adjustments made to the provisional effects will be reported as a component of income tax expense in the reporting period in which any such adjustments are determined. Based on the new tax law that lowers corporate tax rates, the Company revalued its deferred tax assets. Future tax benefits are expected to be lower, with the corresponding one-time charge being recorded as a component of income tax expense.

Revenue

The Company recognizes revenue to depict the transfer of promised goods to the customer in an amount that reflects the consideration to which the Company expects to be entitled in exchange for those goods.

In order to recognize revenue, the Company applies the following five (5) steps:
Identify a customer along with a corresponding contract;
Identify the performance obligation(s) in the contract to transfer goods to a customer;
Determine the transaction price the Company expects to be entitled to in exchange for transferring promised goods to a customer;
Allocate the transaction price to the performance obligation(s) in the contract; and
Recognize revenue when or as the Company satisfies the performance obligation(s).

A description of the Company’s assetsrevenue generating activities is listed below:

Direct-to-consumer (“DTC”) – Our products are offered through our online stores where customers place orders online or through our customer service number. Revenue is recorded, net of discounts, at the time the order is received by the customer. Revenue is deferred for orders that have been placed, and liabilitiespaid for, but have not yet been received by the customer during the reporting period. As our customers have a 60-day guarantee on the product purchased, the Company records a liability for two months of estimated returns based on historical experience.

Loyalty Program - The Company offers a loyalty program to all of its direct-to-consumer customers.  There are two tiers to the program.
Tier 1: the customer will earn 6 points for every $1 spent
Tier 2: the customer can earn points at enacted tax rates expecteda much faster rate and will also have opportunities to earn bonus points for different events, such as a birthday.  This tier is known as the TruDog Love Club, and the customer accumulates twelve points for every $1 spent.

The redemption requirements are the same under both levels and, for every five hundred points earned, customers receive a $5 gift code which can be redeemed for goods purchased in effectthe future.  The Company records a reduction to sales revenue and deferred revenue when such amounts are realized or settled.the customer accumulates loyalty points.

Wholesale Sales – This channel includes the sale of our products to wholesale customers for resale.  The effect on deferred tax assetsCompany’s policy is to recognize revenue at the time the product is shipped to the wholesale customer, net of estimated returns and liabilities of a change in tax ratesallowances.

Consignment – The Company partners with an Amazon channel partner to market and sell TruDog products.  Revenue is recognized, in income innet of returns, when our partner ships the period that includes the enactment date.  A valuation allowance is providedproduct to the extent deferred tax assets may not be recoverable after considerationend customer. The commission, selling, marketing and storage fees are recognized at the time the services are rendered by the channel partner and are recorded by the Company, as follows:
Commission, selling and marketing fees as sales and marketing expenses
Storage fees as cost of the future reversal of deferred tax liabilities, tax planning strategies, and projected future taxable income.

goods sold.

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10

Cost of Goods Sold

Cost of goods sold consists primarily of the cost of product obtained from the contract manufacturing plants, packaging materials and CBD oils directly sourced by the Company, and freight for shipping product from our contract manufacturing plants to our warehouse. We review inventory on hand periodically to identify damages, slow moving inventory, and/or aged inventory. Based on the analysis, we record inventories on the lower of cost and net realizable value, with any reduction in value expensed as cost of goods sold.

Advertising

The Company charges advertising costs to expense as incurred and such charges are included in sales and marketing expenses.

Advertising costs, consisting primarily of Facebook advertising, search costs and email advertising, were $2.3 million and $1.2 million for the three-month periods ended June 30, 2019 and 2018, respectively.  For the six-month periods ended June 30, 2019 and 2018, advertising costs were $3.5 million and $2.2 million, respectively.

Research and Development

Research is a planned search or a critical investigation aimed at discovering new knowledge and information with the hope that such knowledge will be useful in developing a new product or service (referred to as a “product”) or a new process or technique (referred to as a “process”) or bringing about a significant improvement to an existing product or process.  Development is the translation of research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or use. It includes the conceptual formulation, design and testing of product alternatives, construction of prototypes and operation of pilot plants.  No research and development costs were incurred during the three or six month period ended June 30, 2019 and June 30, 2018.
Shipping and Handling / Freight Out

The Company recognizes shipping and handling costs as a fulfillment cost, included in other operating expenses as they are incurred prior to the customer obtaining control of the products. Shipping and handling costs primarily consist of costs associated with moving finished products to customers through third-party carriers.

Shipping and handling costs were $0.6 million and $0.7 million for the three-month periods ended June 30, 2019 and 2018, respectively.  For the six-month periods ended June 30, 2019 and 2018, shipping and handling costs were $1.2 million and $1.3 million, respectively.

Additionally, for direct to consumer customers, the Company may recover such costs by passing them onto the customer. In these instances, the Company includes the freight charges billed to customers in total revenue.

The amount included in revenue related to such recoveries was $0.2 million and $0.3 million for the three-month periods ended June 30, 2019 and 2018, respectively.  For the six-month periods ended June 30, 2019 and 2018, the amounts included in revenue related to such recoveries was $0.4 million and $0.6 million, respectively.

Fair Value of Financial Instruments

Under FASB ASC 820-10-05,


A financial instrument is defined as cash, evidence of an ownership interest in an entity, or a contract that both:

Imposes on one entity a contractual obligation either:

o
To deliver cash or another financial instrument to a second entity; or

o
To exchange other financial instruments on potentially unfavorable terms with the second entity.
Conveys to that second entity a contractual right either:

o
To receive cash or another financial instrument from the first entity; or

o
To exchange other financial instruments on potentially favorable terms with the first entity.

The Company’s financial instruments recognized in the FASB establishesbalance sheet consist of cash and cash equivalents, restricted cash accounts, accounts receivable, deposits, accounts payable, line of credit, due to related party, accrued and other liabilities, warrant derivative liability and long-term debt. Warrant derivative liability is measured at fair value each reporting period. The fair values of the remaining financial instruments approximate their carrying values.

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Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The Company has applied the framework for measuring fair value in GAAP and expands disclosures aboutwhich requires a fair value hierarchy to be applied to all fair value measurements.  This Statement reaffirms thatThe fair value of the warrant derivative liability is the relevant measurement attribute. The adoption of this standard did not haveconsidered a material effect on the Company’sLevel 3 financial statements as reflected herein. The carrying amounts of cash and accrued expenses reported oninstrument.

All financial instruments recognized at fair value in the balance sheet are estimated by management to approximateclassified into one of three levels in the fair value primarily due to the short-term nature of the instruments.  The Company had no items that required fair value measurement on a recurring basis.

Fair Value Measurements

ASC 820 Fair Value Measurements defines fair value, establishes a framework for measuring fair value in GAAP, and expands disclosure about fair value measurements.

The following provides an analysis of financial instruments that are measured subsequent to initial recognition at fair value, grouped into Levelshierarchy as follows:

Level 1 to 3– valuation based on the degree to which fair value is observable:

Level 1 - fair value measurements are those derived from quoted prices (unadjusted(unadjusted) observed in active markets for identical assets or liabilities);

liabilities. Cash is measured based on Level 1 inputs.

Level 2 - fair value measurements– valuation techniques based on inputs that are those derived fromquoted prices of similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active; inputs other than quoted prices included within Level 1used in a valuation model that are observable for the asset or liability, either directly (i.e. as prices) or indirectly (i.e.that instrument; and inputs that are derived from prices); and

Level 3 - fair value measurements are those derived from valuation techniques that include inputs for the asset or liability that are not based oncorroborated by observable market data (unobservable inputs).

Financial instruments classified as by correlation or other means.

Level 1 - quoted prices in active markets include cash.

These condensed consolidated financial instruments are measured using management’s best estimate of fair value, where the inputs into the determination of fair value require3 – valuation techniques with significant management judgment to estimation. Valuations based on unobservable inputs are highly subjective and require significant judgments. Changes in such judgments could have a material impact on fair value estimates. In addition, since estimates are as of a specific point in time, they are susceptible to material near-term changes. Changes in economic conditions may also dramatically affect the estimated fair values.

Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of May 31, 2018 and August 31, 2017. The respective carrying value of certain financial instruments approximated their fair values due to the short-term nature of these instruments. These financial instruments include cash, accounts payable and accrued expenses.

inputs.


Derivative Financial Instruments

Derivatives


Financial Accounting Standards Board (“FASB”) ASC Topic 815, “Derivatives and Hedging”, generally provides three criteria that, if met, require companies to bifurcate conversion options from its host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are recorded onnot clearly and closely related to the condensed consolidated balance sheeteconomic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value. The conversion features of the convertible notes are embedded derivatives and are separately valued and accounted for on the consolidated balance sheetvalue under otherwise applicable generally accepted accounting principles with changes in fair value recognizedreported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional, as described.

The accounting treatment of derivative financial instruments requires that the Company record the embedded conversion option and warrants at their fair values as of the inception date of the agreement and at fair value as of each subsequent balance sheet date. Any change in fair value is recorded as non-operating, non-cash income or expense for each reporting period at each balance sheet date. The Company reassesses the classification of its derivative instruments at each balance sheet date. If the classification changes as a result of events during the period, the contract is reclassified as of change as a separate componentthe date of other income/expense. Fair values for exchange-traded securities and derivatives are based on quoted market prices. the event that caused the reclassification.

The pricing model we use for determining fair value of our derivatives is the Lattice Model. Valuations derived from this model are subject to ongoing internal and external verification and review. The model uses market-sourced inputs such as interest rates and stock price volatilities. Selection of these inputs involves management’s judgment and may impact net income.

income (see Note 8).


Basic and Diluted Loss Per Share

The basic net


Basic and diluted loss per common share is computedhas been determined by dividing the net loss available to stockholders for the applicable period by the weighted average number of common stock outstanding. Diluted net loss per share of common stock is computed by dividing the net loss adjusted on an “as if converted” basis, by thebasic and diluted weighted average number of shares of common stock outstanding, plus potential dilutive securities. For the periods presented, there were no outstanding potential common stockrespectively. Common Stock equivalents and therefore basic andincentive shares are excluded from the computation of diluted earningsloss per share resultwhen their effect is anti-dilutive.

Stock-Based Compensation

The Company recognizes a compensation expense for all equity–based payments in accordance with FASB ASC Topic 718, “Compensation – Stock Compensation”. The Company accounts for share–based payments granted to non–employees in accordance with FASB ASC Topic 505–50, “Equity Based Payments to Non–Employees.” The Company follows the same figure.

fair value method of accounting for stock awards granted to employees, directors, officers and consultants. Stock-based awards to employees are measured at the fair value of the related stock-based awards. Stock-based payments to others are valued based on the related services rendered or goods received or if this cannot be reliably measured, on the fair value of the instruments issued. Issuances of such awards are valued using the fair value of the awards at the time of grant. The Company recognizes stock-based payment expenses over the vesting period based on the number of awards expected to vest over that period on a straight-line basis.  Forfeitures are accounted for as they occur.

The fair value of an option award is estimated on the date of grant using the Black–Scholes option valuation model. The Black–Scholes option valuation model requires the development of assumptions that are inputs into the model. These assumptions are the expected stock volatility, the risk–free interest rate, the expected life of the option, the dividend yield on the underlying stock and the expected forfeiture rate. Expected volatility is calculated based on the analysis of other public companies within the pet wellness sector. Risk–free interest rates are calculated based on continuously compounded risk–free rates for the appropriate term.

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12

Determining the appropriate fair value model and calculating the fair value of equity–based payment awards requires the input of the subjective assumptions described above. The assumptions used in calculating the fair value of equity–based payment awards represent management’s best estimates, which involve inherent uncertainties and the application of management’s judgment. The Company is required to estimate the expected forfeiture rate and recognize expense only for those shares expected to vest.

Use of Estimates

The preparation of these financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the dates of the financial statements and the reported amounts of expenses during the reporting periods.

The Company evaluates its estimates on an ongoing basis. The Company bases its estimates on various assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

Segment Information

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision-maker in making decisions regarding resource allocation and assessing performance. To date, the Company has viewed its operations and manages its business as one segment operating in the United States of America. The Company’s chief operating decision-maker does not review operating results on a disaggregated basis; rather, the chief operating decision-maker reviews operating results on an aggregate basis.

License Intangibles

License intangibles are recorded at fair value at the date of acquisition and are amortized ratably over the life of the license agreement.

Commitments and Contingencies

We may be involved in legal proceedings, claims, and regulatory, tax, or government inquiries and investigations that arise in the ordinary course of business resulting in loss contingencies. We accrue for loss contingencies when losses become probable and are reasonably estimable. If the reasonable estimate of the loss is a range and no amount within the range is a better estimate, the minimum amount of the range is recorded as a liability.

We do not accrue for contingent losses that are considered to be reasonably possible, but not probable; however, we disclose the range of such reasonably possible losses. Loss contingencies considered remote are generally not disclosed.

We have entered into debt, royalty and lease agreements for which we are committed to pay certain amounts over a period of time.  See Notes 5, 6 and 7.

Reclassification of Prior Period Presentation
Certain reclassifications have been made to conform the prior period data to the current presentations. These reclassifications had no effect on the reported results. 

Recently Issued Accounting Pronouncements


The Company has reviewed the Accounting Standards Update (“ASU”) accounting pronouncements and interpretations thereof issued by the FASB that have effective dates during the reporting period and in future periods.

New Standards and Interpretations:

Adoption of FASB ASC Topic 842 “Leases”

The amendments in this update establish a comprehensive new lease accounting model. The new standard: (a) clarifies the definition of a lease; (b) requires a dual approach to lease classification similar to current lease classifications; and (c) causes lessees to recognize leases on the balance sheet as a lease liability with a corresponding right-of-use asset for leases with a lease term of more than twelve months. The new standard is effective for fiscal years and interim periods beginning after December 15, 2018, with early adoption permitted. A modified retrospective transition approach is required for leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, including a number of optional practical expedients that entities may elect to apply. In January 2017,July 2018, the FASB issued ASU No. 2017-04, Simplifying2018-11, “Leases (Topic 842): Targeted Improvements”, an update which provides another transition method, the Testprospective transition method, which allows entities to initially apply the new lease standard at the adoption date and recognize a cumulative-effect adjustment to the opening balance of retained earnings in the period of adoption. The Company adopted the new standard on January 1, 2019 using the prospective transition method.

13

The Company has identified all leases to determine the impact of ASC 842 on its consolidated financial statements. The Company has elected to apply the practical expedient to certain classes of leases, whereby the separation of components of leases into lease and non-lease components is not required, and all of the practical expedients to all leases, (1) whether any expired or existing contracts are or contain leases, (2) lease classification for Goodwill Impairmentany expired or existing leases and (3) initial direct costs for any existing leases. The adoption of the new standard resulted in the recording on the consolidated balance sheet as of January 1, 2019 a right-of-use asset of $0.5 million, a lease liability of $0.5 million and a corresponding cumulative adjustment to accumulated deficit of an immaterial amount in accordance with ASC 842.

Adoption of FASB ASU No. 2018-07 “Improvements to Nonemployee Share-Based Payment Accounting”

On January 1, 2019, the Company adopted ASU No. 2018-07 “Improvements to Nonemployee Share-Based Payment Accounting”. The amendments in this update expanded the scope of ASC 718 to include share-based payment transactions for acquiring goods and services from non-employees. The requirements of ASC 718 are applied to nonemployee awards except for specific guidance on inputs to an option pricing model and the attribution of cost. The amendments specify that ASC 718 applies to all share-based payment transactions in which simplifiesa grantor acquires goods or services to be used or consumed in a grantor’s own operations by issuing share-based payment awards. The amendments also clarify that ASC 718 does not apply to share-based payments used to effectively provide (1) financing to the subsequent measurementissuer or (2) awards granted in conjunction with selling goods or services to customers as part of goodwill by eliminating Step 2a contract accounted for under ASC 606, “Revenue from Contracts with Customers.”

The Company is treating the inclusion of share-based payments to non-employees as a change in accounting principle prospectively beginning in the period ending June 30, 2019.  As the Company did not make any share-based payments to non-employees in prior periods, there was no impact on the results of operations in prior periods.

Adoption of ASU 2018-13 “Fair Value Measurement”

In August 2018, the FASB issued ASU 2018-13, “Fair Value Measurement (Topic 820) Changes to the Disclosure Requirement for Fair Value Measurement” which amends ASC 820 to expand the disclosures required for items subject to Level 3, fair value remeasurement, including the underlying assumptions.  ASU 2018-13 is effective for public companies for fiscal years beginning after December 15, 2019.  The Company has early adopted the disclosures as permitted under the ASU.

14

New and Revised Standards not Yet Adopted:

In June 2016, the FASB issued ASU No. 2016-13 “Financial Instruments – Credit Losses: Measurement of Credit Losses on Financial Instruments (Topic 326)”. ASU 2016-13 changes the impairment model for most financial assets. The new model uses a forward-looking expected loss method, which will generally result in earlier recognition of allowances for losses. ASU 2016-13 is effective for annual and interim periods beginning after December 15, 2019.  The Company does not anticipate any material impact from the goodwill impairment test. In computingimplementation of this ASU.

The Company has carefully considered other new pronouncements that alter previous generally accepted accounting principles and does not believe that any new or modified principles will have a material impact on the impliedCompany’s reported balance sheet or operations in 2019.

Note 2 - Acquisition of TruPet LLC and Bona Vida, Inc.

On May 6, 2019, the Company completed the acquisitions through the issuance of shares of Common Stock, par value $0.001 of the Company (the “Common Stock”).  Following the completion of the acquisitions, the business conducted by the Company became primarily the businesses conducted by TruPet and Bona Vida.  TruPet is a North American online seller of pet foods, pet nutritional products and related pet supplies. Bona Vida is an emerging hemp based CBD platform focused on developing a portfolio of brand and product verticals within the animal health and wellness space. The completion of the acquisitions has created a vertically integrated pet wellness company providing high-quality raw CBD infused and non-CBD infused food, treats and supplements in addition to dental care products and accessories for pets and their human parents.

Based upon the guidance described in ASC 805-10-25-4 and 5, TruPet LLC has been determined to be the accounting acquirer.  As such, the historical financial statements are those of TruPet, and TruPet’s equity has been re-cast to reflect shares of Common Stock received in the acquisitions.

At the closing of the TruPet transaction, the Company issued 15,027,533 shares of Common Stock in exchange for the remaining 93% of the outstanding interests in TruPet.  BCC had acquired the initial 7% of TruPet in December 2018.  Immediately after the consummation of the acquisitions, the TruPet members, in the aggregate, owned 38% of the combined company.  The Company retired 914,919 TruPet Member Units (equivalent to 1,011,748 Common Shares) owned by Better Choice Company as part of the acquisition.

Bona Vida did not meet the definition of a business and therefore asset acquisition accounting was applied.  At the closing of the Bona Vida transaction, the Company issued 18,003,274 shares of Common Stock in exchange for 100% of the outstanding shares of Bona Vida.  Immediately after the consummation of the acquisitions, the Bona Vida stockholders, in the aggregate, owned 46% of the combined company.

Better Choice Company did not meet the definition of a business and therefore asset acquisition accounting was applied.  The fair value of goodwill under Step 2, current GAAP require the performanceBetter Choice Company’s net liabilities and redeemable preferred stock acquired by TruPet is estimated to be $19.5 million.  The estimated purchase price has been allocated based on a preliminary estimate of procedures to determine the fair value at the impairment testing date of Better Choice Company assets acquired and liabilities (including unrecognizedassumed and redeemable preferred stock assumed with the remainder recorded as an expense.  The loss on acquisition of Better Choice Company assets and liabilities) following the procedure that wouldwas $38.2 million.

The fair value of Bona Vida’s net assets acquired is estimated to be required in determining$1.0 million.  The estimated purchase price has been allocated based on a preliminary estimate of the fair value of assets acquired and liabilities assumed in a business combination. Instead,liabilities.  The excess of the amendments under this ASU requireconsideration paid over the goodwill impairment test to be performed by comparingnet assets acquired has been recorded as an expense.  The loss on acquisition of Bona Vida’s assets was $107.0 million.

On May 6, 2019, the fair value of a reporting unit with its carrying amount. An impairment charge should be recognized for the amount by whichfollowing assets and liabilities were acquired:

Dollars in thousands Better Choice Company  Bona Vida  Total 
Assets         
Current Assets         
Cash and cash equivalents $1,546  $384  $1,930 
Restricted cash      25   25 
Accounts receivable      30   30 
Intercompany receivables  6,161   38   6,199 
Inventories      193   193 
Prepaid expenses and other current assets  52   347   399 
Total Current Assets  7,759   1,017   8,776 
Intangible assets, net of amortization  986       986 
Other assets      74   74 
Total Assets $8,745  $1,091  $9,836 
             
Liabilities and Redeemable Preferred Stock            
Current Liabilities            
Warrant derivative liability $2,111  $
-  $2,111 
Accounts payable & accrued liabilities  2,071  
69   2,140 
Long term debt, current portion  6,200       6,200 
Total Current Liabilities $10,382  $69  $10,451 
Total Liabilities $10,382  $69  $10,451 
             
Redeemable Series E Preferred Stock $20,059  $
-  $20,059 

15

Note 3 - Inventories

Inventories reflected on the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized should not exceed the total amount of goodwill allocated to that reporting unit. The ASU becomes effective for us on January 1, 2020. The amendments in this ASU will be applied on a prospective basis. Early adoption is permitted for interim or annual goodwill impairment tests performed.

In May 2017, the FASB issued ASU No. 2017-09, Stock Compensationaccompanying balance sheets are summarized as follows:


Dollars in thousands
 June 30, 2019  December 31, 2018 
Food, treats and supplements $
1,682
  
$
1,301
 
Other products and accessories  
87
   
191
 
Inventory packaging and supplies  
168
   
133
 
   
1,937
   
1,625
 
Inventory reserve  
(230
)
  
(68
)
  
$
1,707
  
$
1,557
 

Note 4 - Scope of Modification Accounting, which provides guidance on which changes to the terms or conditions of a share-based payment award require an entity to apply modification accounting. The ASU requires that an entity account for the effects of a modification unless the fair value (or calculated value or intrinsic value, if used), vesting conditionsProperty and classification (as equity or liability)Equipment

Property and equipment consist of the modified award are all the same as for the original award immediately before the modification.  The ASU becomes effective for us on January 1, 2018 and will be applied prospectively to an award modified on or after the adoption date. Early adoption is permitted, including adoption in any interim period. We are currently assessing the impact that this standard will have on any awards that are modified once this standard is adopted.

There are various other updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to a have a material impact on the Company’s consolidated financial position, results of operations or cash flows. 

Note 2 – Restatement of Financial Statements

The purpose of the restatement is to correct errors in the Company’s previously issued financial statements for the period ended May 31, 2018 in connection with the accounting for (i) discontinued operations, (ii) derivative liabilities, and (iii) conversion and restructure of convertible notes payable.  Generally, some of the entries regarding discontinued operation activities that occurred subsequent to May 31, 2018 were recorded in the period ended May 31, 2018.  Those entries are not recorded in the amended financial statements for the period ended May 31, 2018. 

The following notes describe the specific changes to each line item of the financial statements.  For purposes of these notes, “as originally filed” means the financial statementsfollowing:


Dollars in thousands
 June 30, 2019  December 31, 2018 
Warehouse equipment 
$
49
  
$
49
 
Computer equipment  
14
   
14
 
Furniture and fixtures  
76
   
46
 
Total property and equipment
  
139

  
109
 
Accumulated depreciation  
(80
)
  
(38
)
  
$
59
  
$
71
 

Depreciation expense was immaterial for the three and monthssix-month periods ended June 30, 2019 and 2018, respectively.  Depreciation expense is included as a component of general and administrative expenses.

Note 5 – Operating Leases

The Company adopted Topic 842 “Leases” effective January 1, 2019.   A modified retrospective transition approach was followed by applying the new standard to all leases existing at the date of initial application. We chose to use January 1, 2019 as our date of initial application of the standard.  Since we adopted the new standard on January 1, 2019 and use the effective date as our date of initial application, financial information will not be updated, and the disclosures required under the new standard will not be provided for dates and periods before January 1, 2019.

The new standard provides a number of optional practical expedients in transition. We elected the ‘package of practical expedients’, which permits us not to reassess under the new standard our prior conclusions about lease identification, lease classification and initial direct costs. We did not elect the use-of-hindsight or the practical expedient pertaining to land easements; the latter not being applicable to us. We elected all of the new standard’s available transition practical expedients.

The new standard establishes a right-of-use model (“ROU”) that requires a lessee to recognize a ROU asset and lease liability on the balance sheet for all leases with a term longer than 12 months.  Operating lease right-of-use assets and liabilities were recognized at the commencement date based on the present value of lease payments over the lease term. As the Company’s leases do not provide an implicit rate, an incremental borrowing rate based on the information available at the commencement date was used in determining the present value. The Company will use the implicit rate when readily determinable.

This standard did not have a material effect on our financial statements. The adoption of Topic 842 resulted in an immaterial cumulative effect adjustment to accumulated deficit and the Company recognized operating lease right-of-use assets of $0.5 million and operating lease liabilities of $0.5 million on January 1, 2019.  The most significant future effects relate to (1) the recognition of new ROU assets and lease liabilities on our balance sheet for our real estate operating leases and (2) providing significant new disclosures about our leasing activities.

16

The Company leases its office and warehouse facilities under operating leases which originally expired in November 2018. These agreements were modified in October 2017 for additional space leased. With this modification, the rent term was also revised and extended until October 2022, at a base prices of $13.02 per square foot for the existing lease and $15.50 per square foot for the additional space leased, with a 3.5% annual escalation clause and a one-time option to renew the leases for an additional 5-year term. In addition to base monthly rent, the agreement requires the Company to pay its proportionate share of real estate taxes, insurance, and common area maintenance expenses.

In February and May 31, 2018 as filed2019, the Company entered into two additional operating leases for office and warehouse facilities under three- year lease agreements at base monthly rental rates of $8,856 and $4,492, respectively.  The monthly rent shall increase each year which will be based on the Consumer Price Index promulgated by the United States Bureau of Labor Statistics.  The rent adjustment will not be less than two percent or exceed five percent per year.

The Company determines if an arrangement contains a lease at inception based on the ability to control a physically distinct asset. Operating and finance lease right-of-use assets are recorded in the Company’s Form 10-Qconsolidated balance sheets based on August 29, 2018,the initial measurement of the lease liability as adjusted to include prepaid rent and “as amended” meansinitial direct costs less any lease incentives received. Lease liabilities are measured at the financial statementcommencement date based on the present value of the lease payments over the lease term. Lease payments are generally fixed but may include provisions for future rent increases. The Company separately accounts for variable components within lease agreements including common area maintenance, insurance and real estate taxes. The Company uses its incremental borrowing rate to present value the lease liability as key inputs to determine the interest rate implicit in the lease are not shared by lessors.

Operating lease expense is recorded on a straight-line basis over the lease term. Right-of-use assets and lease liabilities for short-term leases are not recognized in the consolidated balance sheets. Payments for leases with a term of one month or less are recognized in the consolidated statements of operations as incurred.  We have no leases that are considered short term (one year or less).

Rent expenses related to our real estate leases for which a right of use asset has been recognized totaled $0.1 million and $0.1 million for the three and ninesix months ended May 31, 2018 as filed in this amended Form 10-Q/A.

The effects of the restatement on the Company’s consolidated balance sheet as of May 31, 2018June 30, 2019, respectively. Estimated expenses for variable lease costs are as follows:

  

May 31, 2018

 
  

As Previously

  

Restatement

         
  

Reported

  

Adjustment

  

Note

  

As Restated

 

Current assets - discontinued operations

 $3,897,293  $(3,887,878)  (1) $9,415 

Total current assets

 $4,210,563  $(3,887,878)  (1) $322,685 

Total Assets

 $4,210,563  $(3,887,878)  (1) $322,685 

Accounts payable and accrued liabilities

 $182,726  $(117,534)  (2) $65,192 

Derivative liability

 $880,192  $1,280,613   (3) $2,160,805 

Current liabilities - discontinued operations

 $5,594,700  $11,641,297   (4) $17,235,997 

Total current liabilities

 $6,909,785  $12,804,376   (5) $19,714,161 

Additional paid-in capital

 $6,444,585  $(3,094,777)  (6) $3,349,808 

Accumulated deficit

 $(9,224,295) $(13,597,477)  (7) $(22,821,772)

Total stockholders' equity (deficit)

 $(2,699,222) $(16,692,254)  (8) $(19,391,476)

Total liabilities and stockholders' equity (deficit)

 $4,210,563  $(3,887,878)  (9) $322,685 

10

The effects of the restatement on the Company’s consolidated statement of operationsimmaterial for the three and ninesix months period ended May 31,June 30, 2019.


Rent expense for operating leases in effect and recorded prior to the adoption of ASC 842.  Leases amount to an immaterial amount and $0.1 million for the three and six-month periods ended June 30, 2018, are as follows:

  

Three Months Ended May 31, 2018

 
  

As Previously

  

Restatement

         
  

Reported

  

Adjustment

      

As Restated

 
                 

Interest expense

 $(797,258

)

 $430,467   (10

)

 $(366,791

)

Gain (loss) on restructuring of debt

 $10,226  $1,162,767   (11

)

 $1,172,993 

Gain (loss) on conversion of debt

 $-  $(139,325

)

  (12

)

 $(139,325

)

Change in fair value of derivative liability

 $(456,043

)

 $(492,089

)

  (13

)

 $(948,132

)

Total other income (expense), net

 $(1,243,075

)

 $(961,820

)

  (14

)

 $(281,255

)

Net loss from continuing operations

 $(1,482,586

)

 $(961,820

)

  (15

)

 $(520,764

)

Net income (loss) from discontinued operations

 $(3,571,043

)

 $(13,928,166

)

  (13

)

 $(17,499,209

)

Consolidated Net loss

 $(5,053,629

)

 $(12,966,344

)

  (14

)

 $(18,019,973

)

Net loss per share - continuing operations: basic and diluted

 $(0.02

)

 $(0.01

)

     $(0.01

)

Net loss per share - discontinued operations: basic and diluted

 $(0.04

)

 $(0.17

)

     $(0.22

)

Weighted average shares outstanding - basic and diluted

  79,683,842   -       79,683,842 

  

Nine Months Ended May 31, 2018

 
  

As Previously

  

Restatement

         
  

Reported

  

Adjustment

  

Note

  

As Restated

 

Interest expense

 $(1,702,312) $816,325  

(10a

) $(885,987)

Gain (loss) on restructuring of debt

 $149,549  $877,711  

(11a

) $1,027,260 

Gain (loss) on conversion of debt

 $-  $(474,649) 

(12a

) $(474,649)

Change in fair value of derivative liability

 $(601,048) $(888,700) 

(13a

) $(1,489,748)

Total other income (expense), net

 $(2,153,811) $(330,687) 

(14a

) $(1,823,124)

Net loss from continuing operations

 $(2,544,780) $(330,687) 

(15a

) $(2,214,091)

Net income (loss) from discontinued operations

 $(3,571,043) $(13,928,166)  (13) $(17,499,209)

Consolidated Net loss

 $(6,115,823) $(13,597,477)  (14) $(19,713,300)

Net loss per share - continuing operations: basic and diluted

 $(0.03) $(0.01)     $(0.03)

Net loss per share - discontinued operations: basic and diluted

 $(0.05) $(0.18)     $(0.22)

Weighted average shares outstanding - basic and diluted

  79,039,656   -       79,039,656 

respectively.

The table below presents the operating lease-related assets and liabilities recorded on the consolidated balance sheets:

Dollars in thousands
Leases
Balance Sheet Classification June 30, 2019 
Assets    
Non-current assetsOperating lease right-of-use assets, net of accumulated amortization $840 
Total operating lease assets  $840 
      
Liabilities     
Current     
OperatingOperating lease liabilities  
(262
)
Non-current     
OperatingOperating lease liabilities  (590)
Total operating lease liabilities  $(852)

11
17

The effectstable below presents the maturity of the restatement on the Company’s consolidated statement of cash flows nine months ended May 31, 2018 are as follows:

  

Nine Months Ended May 31, 2018

 
  

As Previously

  

Restatement

         
  

Reported

  

Adjustment

  

Note

  

As Restated

 
                 

Net loss - continuing operations

 $(2,544,780) $330,689   (15a) $(2,214,091)

Derivative expense

 $1,056,966  $880,462   (18) $1,937,428 

Amortization of discount on convertible debt

 $1,033,549  $(682,689)  (19) $350,860 
Gain on note exchange $(149,549) $(877,711)  (20) $(1,027,260)
Loss on conversion of debt $-  $474,649   (21) $474,649 

Accounts payable and accrued liabilities

 $226,426  $(494,182)  (22) $(267,756)

Net cash used in operating activities - continuing operations

 $(336,429) $(368,782)  (23) $(705,211)

Net cash used in operating activities - discontinued operations

 $(367,327) $368,782   (23) $1,455 

Net increase in cash and cash equivalents - continuing operations

 $665,071  $(368,782)  (23) $296,289 

Net increase in cash and cash equivalents - discontinued operations

 $(367,327) $368,782   (23) $1,455 

(1) $3,887,878: Write-off of the balance of the note receivable related to discontinued operations recorded during the period ended May 31, 2018 in the financial statements as originally filed, not recorded during the period ended May 31, 2018 as amended.

(2) ($117,534): Accrued interest on the loan payable related to discontinued operations charged to continuing operations in the financial statements as originally filed, charged to discontinued operations in the financial statements as amended.

(3) $1,280,613:  (i) $570,953: A derivative liability associated with a convertible note payable was charged to additional paid-in capital in the financial statements as originally filed, and charged to derivative liability in the financial statements as amended; (ii) $177,499: A derivative liability associated with the issuance of 500,000 warrants was not recorded in the financial statements as originally filed, and charged to derivative liability in the financial statements as amended; (iii) $532,161: mark to market of the derivative liability associated with 2,054,405 warrants not recorded in the financial statements as originally filed, charged to derivative liability in the financial statements as amended.

(4) $ 11,641,297:  (i) $7,988,090: Fair value of derivativelease liabilities in connection with 25,000,000 warrants were charged to additional paid-in capital in the financial statements as originally filed, charged to derivative liability in the financial statements as amended; (ii) $3,535,673: Revaluation of the derivative liability associated with the 25,000,000 warrants not recorded in the financial statements as originally filed, charged to derivative liability in the financial statements as amended; (iii)  $117,534: Accrued interest on the loan payable related to discontinued operations charged to continuing operations in the financial statements as originally filed, charged to discontinued operations as amended.

(5) $12,804,376: Net   of (2), (3), and (4) above.

(6) $3,094,777: (i) $570,953: Fair value of the derivative liability associated with a convertible note payable was charged to additional paid-in capital in the financial statements as originally filed, and charged to derivative liability in the financial statements as amended; (ii) $7,988,090:  Fair value of a derivative liability in connection with 25,000,000 warrants in the amount of was charged to additional paid-in capital in the financial statements as originally filed, and charged to derivative liability in the financial statements as amended; (iii) $6,387,081: Fair value of 15,000,000 warrants cancelled in August, 2018, charged to additional paid-in capital in the financial statements as originally filed; not recorded in the financial statements as amended; (iv) net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $922,815.

12

(7) $13,597,477:  (i) $4,490,270 write-off of note receivable associated with discontinued operations in the amended financial statement, not in the financial statements as filed;  (ii) $3,535,673 revaluation of derivative liability related to  25,000,000 warrants as of June 30, 2019:


Dollars in thousands
Lease payments
 Operating Leases 
Remainder of 2019 $147 
2020  299 
2021  303 
2022  169 
Total undiscounted minimum future lease payments  918 
Less: imputed interest  66 
Present value of lease liabilities $852 

Note 6 – License Intangibles and Royalties

On May 31, 2018 in the amended financial statements, not in the financial statements as originally filed; (iii) $177,499 derivative expense – excess value of the derivative liability associated with 500,000  warrants in the amended financial statements, not in the financial statements as originally filed; (iv) $532,161 mark to market 2,054,405 warrants in the amended financial statements, not in the financial statements as originally filed; (v) $602,392: revaluation of Bitcoin at August 21, 2018 made in original financial statements, not in amended financial statements;  (vi) $6,387,081: gain on cancellation of 15,000,000 warrants recorded in the financial statements as  originally filed, not in the amended financial statements; (vii) net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $922,815.

(8) $16,692,254:  Net of (6) and (7) above.

(9) $3,887,878: Net of (5) and (8) above.

(10) $430,467:  (i) $117,534 interest on note payable charged to continuing operations in the financial statements as originally filed, moved to discontinued operations in the amended financial statements; (ii) $177,499: derivative in excess of principal amount of note associated with 500,000 warrants in amended financial statements, not recorded in financial statements as originally filed; (iii) net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $490,432.

(10a) $816,325:  (i) $117,534 interest on note payable charged to continuing operations in the financial statements as originally filed, moved to discontinued operations in the amended financial statements; (ii) $177,499: derivative in excess of principal amount of note associated with 500,000 warrants in amended financial statements, not recorded in financial statements as originally filed; (iii) net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $876,290.

(11) $1,162,767:  net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $1,162,767.

(11a) $877,711:  net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $877,711.

(12) $139,325:  net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $139,325.

(12a) $474,649:  net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $474,649.

(13) $492,089:  (i) $119,964 revaluation of derivative liability associated with 500,000 warrants in the amended financial statement, not in the financial statements as originally filed; (ii) $412,197 revaluation of derivative liability associated with 1,554,405 warrants in the amended financial statement, not in the financial statements as originally filed; (iii) net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $40,072.

(13a) $888,700:  (i) $119,964 revaluation of derivative liability associated with 500,000 warrants in the amended financial statement, not in the financial statements as originally filed; (ii) $412,197 revaluation of derivative liability associated with 1,554,405 warrants in the amended financial statement, not in the financial statements as originally filed; (iii) net effect of changes in connection with accounting for conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes: $356,539.

13

(14): $961,820:  Net of (10), (11), (12), and (13) above.

(14a): $330,687:  Net of (10a), (11a), (12a), and (13a) above.

(15) $961,820: Same as (14) above.

(15a): $330,687:  Same as (15a) above.

(16) $13,928,166:  (i) $4,490,270 Write off of note receivable in amended financial statements, not in financial statements as originally filed; (ii) $3,535,673 Revaluation of derivative liability associated with 25,000,000 warrants at May 31, 2018 in amended financial statements, not in financial statements as originally filed; (iii) $602,392 Revaluation of Bitcoin at August 21, 2018 in financial statements as originally filed, not in amended financial statements;  (iv) $6,387,081 gain on cancellation of 15,000,000 warrants in financial statements as originally filed, not in amended financial statements; (v) $117,534 interest on note payable in discontinued operations in financial statements as amended, in continuing operations in financial statements as originally filed.

(17) $12,966,344: Total of (15) and (16) above.

(17a) $13,957,477:  Net of (15a) and (16) above.

(18) $880,462: (i) $111,281 revaluation of non-warrant derivative liabilities at 11.30.17; (ii) $259,491: revaluation of non-warrant derivative liabilities at 02.28.18; (iii) $119,964:  $119,964 revaluation of derivative liability associated with 500,000 warrants in the amended financial statement, not in the financial statements as originally filed; (iv) $412,197: revaluation of derivative liability associated with 1,554,405 warrants in the amended financial statement, not in the financial statements as originally filed; derivative in excess of principal amount of note associated with 500,000 warrants in amended financial statements, not recorded in financial statements as originally filed; (v) $22,592:  net change attributable to accounting change for gain or loss due to conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes.

(19) $682,689: Net change attributable to accounting change for gain or loss due to conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes.

(20)  $877,711: Net change attributable to accounting change for gain or loss due to conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes.

(21): $474,649:  Net change attributable to accounting change for gain or loss due to conversion of convertible notes payable and accrued interest to equity, and restructure of certain convertible notes. 

(22) $494,181: Amount transferred to discontinued operations in the financial statements as amended.

(23) $368,782:  Sum of (15a), (18), (19), (20), (21), and (22) above.

The impacts of the restatement has been reflected throughout these financial statements, including the applicable footnotes, as appropriate.

14

Note 3  – Going Concern

As shown in the accompanying financial statements, the Company has incurred recurring net losses from operations resulting in an accumulated deficit of $22,821,772 and net working capital deficiency of $19,391,476 as of May 31, 2018. These factors raise substantial doubt about the Company’s ability to continue as a going concern. Management is actively pursuing new ventures to increase revenues. In addition, the Company is currently seeking additional sources of capital to fund short term operations and repay indebtedness. The Company, however, is dependent upon its ability to secure equity and/or debt financing and there are no assurances that the Company will be successful, therefore, without sufficient financing it would be unlikely for the Company to continue as a going concern. 

The financial statements do not include any adjustments that might result from the outcome of any uncertainty as to the Company’s ability to continue as a going concern. The financial statements also do not include any adjustments relating to the recoverability and classification of recorded asset amounts or amounts and classifications of liabilities that might be necessary should the Company be unable to continue as a going concern.

Note 4  – Discontinued Operations

On August 21, 2018, the Company at the request of other parties to the March 2018 agreements cancelled all of the business agreements, related to Yield. The Company’s guaranty of the $5.5 million Note payable was cancelled and the warrants were modified As a result,6, 2019, the Company entered into a Restructuring Agreementlicensing agreement with Elvis Presley Enterprises, LLC which is fairly valued at $1 million and conveyedrelated to Madisonan April 2019 agreement between Better Choice Company, Authentic Brands and Elvis Presley Enterprises focused on the development of hemp-derived CBD products under the Elvis Presley Hound Dog name. Product development is expected to be complete in late 2019.


The initial term of the licensing agreement ends on December 31, 2025. The license agreement is amortized on a straight-line basis over the life of the agreement.  During the period from May 6, 2019 through June 30, 2019, an immaterial amount in amortization was expensed related to the Hound Dog license.

Royalties are required to be paid quarterly at a rate of 5% of net retail sales and 10% of net wholesale sales.  The contract includes Guaranteed Minimum Royalty Payments for each of the contract years as per the table below:

Dollars in thousands
Contract Year
  
Guaranteed Minimum Royalty
 
2019-2020  $1,500 
2021  
$
1,000
 
2022  $1,125 
2023  
$
1,250
 
2024  $1,500 
2025  
$
1,750
 

As of June 30, 2019, the Company had paid $0.6 million of the 2019-2020 Guaranteed Minimum Royalty Payments which were recorded as prepaid expenses.  There were no sales related to Hound Dog products during the three and six-month periods ended June 30, 2019.

18

The Company entered into an agreement for the payment of royalties related to sales of the Orapup brand dental system in November 2015. The agreement called for a 10% royalty to be paid on the first $2.5 million of related sales for a term of three years. Thereafter, commencing on the earlier of the end of the three-year term or having reached $2.5 million in sales, a 2% royalty was to be paid thereafter. Royalty expense was minimal during 2017 and 2018.  In November 2018, the parties reached a settlement whereby the Company paid $0.1 million to fulfill all of its ownershippresent and future obligations related to this agreement.  Due to the settlement by the parties, the Company no longer has any royalty obligation related to the Orapup brand dental system.

Note 7 - Line of Credit and Debt

In May 2017, the Company along with the majority owners serving as co-borrowers entered into a credit facility providing for up to $2 million of borrowings. Through various amendments, the maximum borrowings under the line increased to $4.6 million with a maturity of May 2019. Borrowings bear interest at LIBOR plus 3%. At June 30, 2019 and December 31, 2018, outstanding borrowings amounted to $0 and $4.6 million, respectively.

The line of credit was secured by personal assets of the co-borrowers. Covenants under the line of credit required the Company to be within a certain quarterly and annual loss limitation threshold, and certain other restrictions. As of December 31, 2018, the Company was in Yield, including the right to continue the business and affairs of Yield stemmingcompliance with its covenants and/or obtained waivers from the Marchlien holders.  At June 30, 2019 and December 31, 2018, bitcoin transaction in whichoutstanding borrowings amounted to $0 and $1.6 million, respectively.

At December 31, 2018, our long-term debt consisted of an unsecured note payable to a director of the Company sought to enter into bitcoinbearing 26.6% interest with principal and other cryptocurrency lending arrangements.

Pursuantinterest due within 30 days after change of control.  No interest was paid during 2019.


On May 6, 2019, Better Choice Company refinanced the $4.6 million line of credit and the $1.6 million note payable to the termsdirector with a $6.2 million revolving credit agreement with Franklin Synergy Bank.  All advances relating to this revolving credit agreement bear a fixed rate of interest equal to 3.7% per annum, which may be adjusted from time to time subject to certain conditions. In addition, the Company paid a fee of $10,000 upon closing. The Company is also required to pay a late charge equal to 5% of the Restructuring Agreement,aggregate amount of any payments of principal and/or interest that are paid more than 10 days after the parties agreed to modifydue date.  This note matures on May 6, 2020.  The Franklin Synergy Bank note requires that the termsCompany maintain deposits on account at the bank in the total amount of $6.2 million.  If withdrawals are made from the account, the amount available under the revolving credit agreement decreases by the amount of the Former Agreements by (a) assigning to Madison allwithdrawal.

TruPet and Bona Vida became guarantors of the capital stock of Yield to provide forCompany’s obligations under the continuationLoan Agreement after the closing of the business of Yield asacquisitions. In addition, pursuant to a subsidiary of Madison, (b) terminating the GuarantySecurity Agreement by and between the Company and Prism, and (c) canceling 15,000,000Lender dated the date of 25,000,000 the warrants issued to Prism in connection with the NPA. On the Effective Date,Loan Agreement (the “Security Agreement”), the Company transferredhas granted the Lender a security interest in all assets of the Company owned or later acquired. The Loan Agreement also contains certain events of default, representations, warranties and covenants of the Company and its capital stock of Yieldsubsidiaries. For example, the Loan Agreement contains representations and covenants that, subject to Madison (the “Transfer”) and terminated the Guaranty Agreement, thus,exceptions, restrict the Company’s liability forability to do the Senior Note, as defined below, issued pursuantfollowing, among things: incur additional indebtedness, engage in certain asset sales, or undergo a change in ownership.

Interest expense of approximately $0.1 million and $0.1 million was recorded in the statements of operations related to the NPA, was extinguished upon the Transfer.

In connection with the Restructuring Agreement, the Company entered into a Securities Purchase Agreement with Madison pursuant to which the Company transferred to Madison alllines of the capital stock of Yield. Further, the parties released each other from claims with respect to the original purchase of the BTCcredit and the Former Agreements. No payments under the Bitcoin Agreement will be required to be made to the Company.

There are no continuing cash inflows our outflows to or from the discontinued operations.

The following information presents the major classes of line item of assets and liabilities included as part of discontinued operations in the consolidated balance sheets:

  

May 31,

  

August 31,

 
  

2018

  

2017

 
         

Current assets - discontinued operations:

        

Accounts receivable

 $9,415  $- 

BTC loan Receivable, net of original issue discount of $500,000

  5,000,000   - 

Reserve for BTC loan Receivable

  (5,000,000

)

  - 

Total current assets - discontinued operations:

 $9,415  $- 

Current liabilities - discontinued operations:

        

Accrued liabilities

 $212,234  $- 

Derivative liabilities

  11,523,763     

Senior note payable

  5,500,000   - 

Total current liabilities - discontinued operations:

 $17,235,997  $- 

The following information presents the major classes of line items constituting the after-tax loss from discontinued operations in the consolidated statements of operationsdirector note for the three and ninesix months ended May 31, 2018:

  

Three Months Ended

 
  

May 31, 2018

 

Share income

 $(10,870

)

 $- 

Sales, general and administrative

  368,782   - 

Interest expense

  8,605,624   - 

Mark to market BTC

  509,730   - 

Mark to market derivative liability

  3,535,673     

Reserve for uncollectible note receivable

  4,490,270   - 

Loss from discontinued operations, net of tax

 $17,499,209  $- 

  

Nine Months Ended

 
  

May 31, 2018

 

Share income

 $(10,870

)

 $- 

Sales, general and administrative

  368,782   - 

Interest expense

  8,605,624   - 

Mark to market BTC

  509,730   - 

Mark to market derivative liability

  3,535,673     

Reserve for uncollectible note receivable s

  4,490,270   - 

Loss from discontinued operations, net of tax

 $17,499,209  $- 

June 30, 2019, respectively.

16

The following information presents the major classes of line items constituting significant operatingapproximately an immaterial amount and investing cash flow activitiesapproximately $0.1 million was recorded in the consolidated statements of cash flows relatingoperations related to discontinued operations:

Cash flow: Majorthe line items

  

Nine Months Ended

 
  

May 31, 2018

  

May 31, 2017

 

Income (Loss)

 $(17,499,209

)

    

Amortization of debt discount

 $5,500,000  $- 

Reserve BTC note receivable

 $5,000,000     

Mark to market fair value of derivative liability

 $3,535,673     

Warrant value in excess of note

 $2,988,090  $- 

Loss on value of BTC

 $509,730  $- 

Accrued liabilities

 $486,316  $- 

Note 5  – Accounts Payableof credit and Accrued Liabilities

Accounts payable and accrued liabilities consist of the following:

  

May 31,

2018

  

August 31,

2017

 

Trade accounts payable

 $23,815  $106,726 

Payroll and related

  16,165   9,179 

Accrued interest

  25,212   16,661 

Total 

 $65,192  $132,566 

Note 6  – Related Party Transactions

Duringdirector note for the three and six months ended May 31,June 30, 2018, and 2017, the Company accrued salary in the amount of $0 and $96,000 to its President and CEO, David Lelong.  The Company began paying Mr. Lelong his salary of $8,000 per month beginning February 2018. At May 31, 2018 and August 31, 2017, the Company had accrued salary payable in the amount of $160,000 and $120,000, respectively, due to Mr. Lelong.

During the three months ended May 31,respectively.


Note 8 – Warrant Derivative Liability

On December 12, 2018, the Company accrued interestclosed a private placement offering (the “December Offering”) of 1,425,641 units (the “Units”), each unit consisting of (i) one share of the Company’s Common Stock and (ii) a warrant to purchase one half of a share of Common Stock. The Units were offered at a fixed price of $1.95 per Unit for gross proceeds of $2.8 million. Costs associated with the December Offering were $0.1 million, and net proceeds were $2.7 million. $2.6 million of the net proceeds were received by the Company during the period ended December 31, 2018 for the sale of 1,400,000 common shares, and $0.1 million of the net proceeds were received on January 8, 2019 for the sale of 25,641 common shares. The warrants are exercisable over a two-year period at the initial exercise price of $3.90 per share. The warrant holders have an option to settle in cash in the amountevent of $191 on a note payable to Mr. Lelong;change of control of the Company also paid principal in the amount of $166,500 and accrued interest in the amount of $3,215 on the note payable to Mr. Lelong.  At May 31, 2018, the Company owed principal in the amount of $0 and accrued interest in the amount of $0 on this note to Mr. Lelong.

17

Note 7  – Derivative Liability

Company. The Company entered into convertible note agreements containing beneficial conversion featuresconsiders these warrants a derivative liability and warrants.  One of the features is a ratchet reset provision which allows the note holders to reduce the conversion price should the Company issue equity with an effective price per share that is lower than the stated conversion price in the note agreement (see note 10). The Company accounts forcalculated the fair value of this liability utilizing a Lattice Model that values the conversion feature in accordance with ASC 815, Accounting for Derivatives and Hedging and EITF 07-05,warrant based upon a probability weighted discounted cash flow model.


At May 6, 2019, the embedded derivatives should be bundled and valued as a single, compound embedded derivative bifurcate treated as a derivative liability. The Company is required to carry the embedded derivative on its balance sheetliability was recorded at fair value and account for any unrealized change in fair value as a component in its resultspart of operations.

Thethe purchase price of Better Choice Company recognized that the conversion feature embedded within its convertible debts is a financial derivative. See note 7. The GAAP required that the Company’s embedded conversion option be accounted for at fair value. by TruPet.


The following schedule shows the change in fair value of the derivative liabilities for the nineperiod from May 6, 2019 through June 30, 2019.

Dollars in thousands
 Warrant Liability 
Assumption of warrants pursuant to May 6, 2019 acquisition of Better Choice Company $2,110 
Change in fair value of derivative liability
  193 
Balance as of June 30, 2019 $2,304 

19

  May 6, 2019  June 30, 2019 
Warrant Liability      
Stock Price $6.00  $6.35 
Exercise Price $3.90  $3.90 
Remaining term (in years)  1.60 – 1.68   1.45 – 1.53 
Volatility  64%  65%
Risk-free interest rate  2.39%  1.98%

The warrants feature provisions to reset the exercise price in the event of certain fundamental transactions. Such a transaction is considered a likelihood of 50% for December 31, 2019.

Additionally, the warrants feature provisions to force an early exercise in the event of the Company’s stock trading above a certain threshold for a specified period.  The Company considers the likelihood of meeting these conditions to be zero.

If all shares were redeemed at June 30, 2019, the Company would be required to pay $2.3 million if all warrants were settled in cash as a result of a fundamental transaction or issue 712,823 shares if all warrants were settled in shares.

Note 9 - Loyalty Program Provision

The Company offers a loyalty program to all of its direct-to-consumer customers. The loyalty program is designed to increase customer visits and spending.  There are two tiers to the program as outlined below:

Tier 1: the customer earns six points for every $1 spent

Tier 2: the customer earns points at a much faster rate and will also have opportunities to earn bonus points for different events, such as a birthday.  This tier is known as the TruDog Love Club (TLC), and the customer accumulates twelve points for every $1 spent.

The redemption requirements are the same under both levels, for every five hundred points earned, customers receive a $5 gift code which can be redeemed for goods purchased in the future.  The Company records a liability provision of 45% of all accrued and unredeemed points based on historical redemption rates.  The redemption rate is consistent with the redemption rate used for the period ending December 31, 2018.  We have included the redemption amounts as deferred revenue on the Condensed Consolidated Balance Sheets.  As of June 30, 2019 and December 31, 2018, earned, but not redeemed, loyalty program awards are estimated to be $0.2 million and $0.1 million, respectively, and are recorded as a deferred revenues.

Note 10 – Other Liabilities

Other liabilities include outstanding amounts on bank issued revolving credit cards. Interest rates on the issued credit cards was 22% for purchases and 24.24% for cash advances for the three and six months ended May 31, 2018:

  

Derivative

 
  

Liability

 

Liabilities Measured at Fair Value

    
     

Balance as of August 31, 2017

 $312,878 
     

Issuances

  1,962,098 
     

Conversions / redemptions

  (1,247,380

)

     

Revaluation

  1,133,209 
     

Balance as of May 31, 2018

 $2,160,805 

The derivative liabilities incurred valued based uponJune 30, 2019 and 2018.


Under the following assumptions and key inputs at May 31,terms of a Business Cash Advance Agreement, during 2018, and August 31, 2017:

  

May 31,

  

August 31,

 

Assumption

 

2018

  

2017

 

Expected dividends:

  0

%

  0

%

Expected volatility:

  121.1 – 246.8

%

  37.8– 276.9

%

Expected term (years):

  0.21 – 1.00   0.04 – 0.50 

Risk free interest rate:

  0.97 – 2.08

%

  0.26– 0.98

%

Stock price

 $0.35 – 1.11  $0.51 – 1.97 

Note 8  – Convertible Notes Payable

May 2016 Convertible Notes

On May 11, 2016, the Company entered into Securities Purchase Agreements with certain purchasers (“the Lenders”).  The Company issued 3.5% original issue discount (“OID”) senior secured convertible promissory notes having an aggregate face amountsold $2.0 million of $440,000 (the “May 2016 Convertible Notes”).  These notes bear interest at a rate of 10% per annum and mature in six months.  The Company received cashfuture receivables for proceeds of $424,600 net$1.9 million. Future receivables are defined as all future payments made by cash, check, ACH, direct or pre-authorized debit, wire transfer, credit card, debit card, charge card or other form of payment related to the 3.5% original issue discount of $15,400.  At the Lender’s’ option, the principal and accrued interest under the notes are convertible into common stock at a rate of $0.50 per share and have a full reset feature.  The notes are secured by all assetsbusiness of the Company.  The Company atcreditor had the right to decline to purchase any time may prepayfuture receivables and/or adjust the amount of the advance. In the event of a sale, disposition, assignment, transfer or otherwise of all or substantially all of the business assets, the creditor’s consent was required or repayment in whole or in partfull of the outstanding principal and accrued interest at 125% duringamount of future receivables remaining.  The future receivables were remitted to the first 90 days and 130% for the period from the 91st day through maturity. During November 2016, the Company entered into forbearance agreements with the investors extending its time to pay the notes until December 16, 2016.

creditor based on a percentage of daily cash receipts.  All remaining advances were repaid as of June 30, 2019.

Dollars in thousands
 Advance #1  Advance #2  Advance #3  Total 
Opening balance – January 1, 2018 $-  $-  $-  $- 
Advance of outstanding amounts  399   965   1,050   2,414 
2018 Payments  (429)  (256)  (102)  (787)
Rollover to Advance #3      (824)  824     
Advance fixed fee  30   115   126   271 
Closing Balance – December 31, 2018  -   -   1,899   1,899 
Payments          (1,899)  (1,899)
Balance June 30, 2019 $-  $-  $-  $- 

1820

January and February 2017 Convertible Notes

In December 2016, the Company entered into restructuring agreements with the Lenders under the following terms:   new notes (the “January and February 2017 Convertible Notes”) would be issued for the amounts due under the May 2016 Convertible Notes;  penalties, fees, and accrued interest in the aggregate amount of $212,702 were added to the principal amount due under  the January and February 2017 Convertible Notes; 35,000 shares of common stock were issued as a commitment fee; the January and February 2017 Convertible Notes were  issued at a discount of 3.5%, bear interest at the rate of 10% per annum, are convertible at a rate of $0.50 per share, and contain a variable conversion rate whereby, should the Company subsequently sell common stock at a price less than the conversion price, the conversion price of the January and February 2017 Convertible Notes will be reduced to match the lower conversion price. In addition, the proceeds from one of the January and February 2017 Convertible Notes were used to fully redeem one of the May 2016 Convertible Notes. The aggregate original amount of principal due under the January and February 2017 Convertible Notes was $614,258. Two of the January and February 2017 Convertible Notes in the aggregate amount of $494,340 were due March 31, 2017, and one of the January and February 2017 Convertible Notes in the amount of $119,918 was due August 17, 2017. In April 2017, the Company received forbearance letters from the Lenders of the January and February 2017 Convertible Notes that were due March 31, 2017 to extend the due date to April 17, 2017 in exchange for principal payments in the aggregate amount of $75,000; on April 18, 2017, the Company received forbearance letters to further extend the due date to May 1, 2017 in exchange for principal payments in the aggregate amount of $45,000; and on May 1 and 2, 2017, the company entered into forbearance agreements with the holders of the January and February 2017 Convertible Notes to extend the due date to June 2, 2017. On June 5 and June 13, 2017, the Company entered into forbearance agreements with the holders of two of the three January and February 2017 Convertible Notes to extend the due dates to December 27, 2017 in exchange for increase in principal in the aggregate amount of $78,907. On August 17, 2017, the Company entered into a forbearance agreement with the holders of the third January and February Convertible

Note to extend the due date to December 27, 2017 in exchange for $10.  At August 31, 2017, three of the January and February 2017 Convertible Notes were outstanding in the aggregate amount of $553,976; these notes are due December 27, 2017. During the three months ended November 30, 2017, the holders of the January and February 2017 Convertible Notes converted an aggregate of $33,865 in principal and $21,248 in accrued interest into 458,333 shares of common stock ; the Company recorded an aggregate loss in the amount of $122,878 on these conversions . 

On January 17, 2018, the holders of one of the January and February 2017 Convertible Notes in the principal amount of $241,802 (the “Lender”) purchased the remaining two January and February 2017 Convertible Notes in the aggregate principal amount of $278,309. The Company then entered into an agreement with the Lender to exchange the three January and February 2017 Convertible Notes (the “January 2018 Note Exchange”) in the aggregate principal amount of $520,111 for a new Convertible Note in the principal amount of $542,343 (the “January 2018 Convertible Note”).  The Company revalued the derivative liability associated with the conversion feature associated with January and February 2017 notes, and recorded an expense in the amount of $396,611 related to the change in value. The Company recorded a loss in the amount of $6,409 in connection with  the January 2018 Note Exchange.

November 2017 Convertible Note

On November 17, 2017, the Company entered into a Securities Purchase Agreement with the Lender.  The Company issued a 3.5% original issue discount (“OID”) senior secured convertible promissory note having an aggregate face amount of $250,000 (the “November 2017 Convertible Note”).  This note bears interest at a rate of 10% per annum and matures in six months.  The Company received cash proceeds of $241,250 net of the 3.5% original issue discount of $8,750.  At the Lender’s option, the principal and accrued interest under the note are convertible into common stock at a rate of $0.50 per share and have a full reset feature.  The note is secured by all assets of the Company.  The Company at any time may prepay in whole or in part the outstanding principal and accrued interest at 120% during the first 90 days and 130% for the period from the 91st day through maturity. In addition, the Company granted the investor the Option to lend the Company $48,250 on or before January 15, 2018.  If the Option is exercised, the Company would issue the investor a $50,000 3.5% original issue discount senior secured convertible promissory note. During the three months ended May 31, 2018, the Company accrued interest in the amount of $12,283 on this note. On May 31, 2018, the Company converted the outstanding balance of principal and interest in the amounts of $250,000 and $13,125, respectively, into a total of 265,782.83 shares of Series B11 – Redeemable Preferred Stock ; the Company recorded a gain on settlement of notes payable in the amount of $130,252 in connection with this transaction (see note 10).


19

Table of Contents

January 2018 Convertible Note

On January 17, 2018, the Company entered into an agreement with the Lender to exchange the three January and February 2017 Convertible Notes for a new Convertible Note (the “January 2018 Convertible Note”).  The Company exchanged outstanding principal in the amount of $520,111 and accrued interest of $15,823 for the January 2018 Convertible Note with a face amount of $542,343, and an original issue discount of $18,982; derivative liabilities in the aggregate amount of $333,947 were settled, and a new derivative liability in the amount of $730,558 was created. A non-cash gain on restructuring of debt in the amount of $139,323 was recognized on this transaction during the three months ended February 28, 2018.  The January 2018 Convertible Note is a senior secured promissory note, bears interest at a rate of 10% per annum, and matures in 12 months.  At the Lender’s option, the principal and accrued interest under the January 2018 Convertible Note are convertible into common stock at a rate of $0.03 per share and have a full reset feature.  The note is secured by all assets of the Company.  The Company at any time may prepay in whole or in part the outstanding principal and accrued interest at 120% during the first 90 days and 130% for the period from the 91st day through maturity.  On January 29, 2018, the Lender converted $28,148 in principal and $1,808 in accrued interest into 998,540 shares of common stock.  The Company recorded a loss of $351,469 on the transaction. During the three months ended May 31, 2018, the Company accrued interest in the amount of $13,125 on this note.  On May 31, 2018, the Company converted the outstanding balance of principal and interest in the amounts of $514,195 and $18,610, respectively, into a total of 538,186.87 shares of Series B Preferred Stock; the Company recorded a gain in the amount of  $933,263 on this transaction.

February 2018 Convertible Note

On February 15, 2018, the Company entered into a Securities Purchase Agreement with the Lender.  The Company issued a 3.5% OID senior secured convertible promissory note with a face amount of $250,000 (the “February 2018 Convertible Note”).  The February 2018 Convertible Note bears interest at a rate of 10% per annum and matures in nine months.  The Company received cash proceeds of $241,250 net of the 3.5% original issue discount of $8,750. At the Lender’s option, the principal and accrued interest under the note are convertible into common stock at a rate of $0.50 per share and have a full reset feature.  The February 2018 Convertible Note is secured by all assets of the Company.  The Company at any time may prepay in whole or in part the outstanding principal and accrued interest at 120% during the first 90 days and 130% for the period from the 91st day through maturity. In addition, the Company granted the Lender 500,000 warrants to purchase 500,000 shares of the Company’s common stock with an exercise price of $0.01. The warrants have a five-year term. A derivative liability in the amount of $489,971 was created with regard to the conversion features and warrants associated with this note; $241,250 was charged to discount on notes payable, and the balance of $248,721 was charged to interest expense during the three months ended February 28, 2018.  On March 26, 2018, the Company and the Lender agreed to eliminate the reset feature of this note.  During the three months ended May 31, 2018, the Company accrued interest in the amount of $6,389 on this note; as of May 31, 2018,  principal in the amount of $250,000 was outstanding under the February 2018 Convertible Note.

March 2018 Convertible Note

On March 9, 2018, the Company issued a 3.5% OID senior secured convertible promissory note with a face amount of $777,202 (the “March 2018 Convertible Note”).  The March 2018 Convertible Note bears interest at a rate of 10% per annum and matures in nine months.  The Company received cash proceeds of $750,000 net of the 3.5% original issue discount of $27,202. At the Lender’s option, the principal and accrued interest under the note are convertible into common stock at a rate of $0.50 per share. The February 2018 Convertible Note is secured by all assets of the Company.  The Company at any time may prepay in whole or in part the outstanding principal and accrued interest at 120% during the first 90 days and 130% for the period from the 91st day through maturity. In addition, the Company granted the Lender 1,554,405 warrants to purchase 1,554,405 shares of the Company’s common stock with an exercise price of $0.01. The warrants have a five-year term.  A derivative liability in the amount of $349,708 was created with regard to the conversion features and warrants associated with this note, which was charged to discount on notes payable. On May 9, 2018, the Lender transferred their ownership in $497,458 of principal and $18,042 of accrued interest in the March 2018 Convertible Note to a third party.  The Company revalued the derivative liability associated with the conversion feature of the March 2018 note at the time of this restructure, and recorded a gain on revaluation in the amount of $40,072.  The Company also recorded a loss on restructure of notes payable in the amount of $10,226.  During the three months ended May 31, 2018, the Company accrued interest in the amount of $13,169 on the March 2018 Convertible.  As of May 31, 2018, principal in the amount of $750,000 was outstanding under the March 2018 Convertible Note.

March 2018 Note to Prism

Under the terms of Former Agreements, Yield issued Prism a 10% original issue discount Senior Secured Convertible Note (the “Senior Note”) in the principal amount of $5,500,000 and received the BTC. The Senior Note was payable 30 days following written demand from Prism (the “Maturity Date”) and with interest at 10% per annum.  Pursuant to the terms of the Restructuring Agreement, the Company’s liability for the Senior Note was extinguished upon the Transfer.

20

Table of Contents

Note 9  – Related Party Notes Payable

In January and February 2017, the Company’s President and CEO loaned the Company the aggregate amount of $70,000 represented by three notes payable. In April and May 2017, the Company’s President and CEO loaned the Company an additional $134,000 represented by three notes payable; in June and August 2017, the Company’s President and CEO loaned the Company an additional $27,000 represented by two notes payable; during the three months ended November 30, 2017, the Company’s President and CEO loaned the Company an additional $35,500 represented by three notes payable.  The aggregate amount loaned to the Company by the President and CEO was $266,500.  During the three months ended November 30, 2017, the Company repaid principal and accrued interest in the amounts of $75,000 and $950, respectively; during the three months ended February 28, 2018, the Company repaid principal and accrued interest in the amounts of $25,000 and $137, respectively; and during the three months ended May 31, 2018, the Company repaid the remaining principal and accrued interest in the amounts of $166,500 and $3,215, respectively.  The Company accrued interest expense in the amount of $2,291 and paid accrued interest in the amount of $4,302 under these notes payable during the nine months ended May 31, 2018.  At May 31, 2018, the Company has a principal balance in the amount of $0 and accrued interest in the amount of $0 due to its President and CEO pursuant to these notes payable.

Note 10  – Stockholders’ Equity

Preferred stock

On January 17,October 22, 2018, the Board of Directors amended the Company’s Articles of IncorporationBetter Choice Company approved a resolution to include the right to issue blank check preferred stock.

The Company is authorized to issue 20,000,000designate a series of 2,900,000 shares of $0.001 par value preferred stock as of May 31, 2018 and August 31, 2017.  The Company has issued and outstanding 1,000 shares ofits Series A preferred stock as of May 31, 2018 and August 31, 2017. 

On May 30, 2018, the Company authorized 805,000 shares of Series B Convertible Preferred Stock. The Series BE Convertible Preferred Stock is convertible at a ratepursuant to its articles of $0.03 per share,incorporation. The Series E Convertible Preferred Stock has a stated value of $0.99 per share; is convertible to Common Stock at a price of $0.78 per share and accrues dividends at the rate of 10% per annum on the stated value. The Series BE Convertible Preferred Stock has voting rights equal to those of the underlying common stock.Common Stock. Under certain default condition,conditions, the Series BE Convertible Preferred Stock is subject to mandatory redemption atin cash equal to 125%, and of the conversion price resets togreater of $0.99 per share ($1.23 per share) or 75% of the market price of the Common Stock. As the redemption is outside the control of the Company, the Series E Convertible Preferred Stock has been recorded as mezzanine equity between liabilities and equity in the balance sheet.


On May 6, 2019, the Series E Convertible Preferred Stock was recorded at its fair value based on the $6.00 per share closing price of Better Choice Company’s common stock. shares as they remained outstanding after the reverse acquisitions discussed in Note 2 above.

On May 31, 2018,10, 2019 and May 13, 2019, holders of the Company issued 803,969.73Company’s Series E Convertible Preferred Stock converted 689,394 and 236,364 preferred shares into 875,000 and 300,000 shares of the Company’s Common Stock, respectively.

Pursuant to waiver letters executed by each investor, the holders of the Company’s Series BE Convertible Preferred Stock agreed to waive their right to the distribution of dividends until October 22, 2019.

The below table summarizes changes in the balance of Series E Convertible Preferred Stock for the periods ended June 30, 2019 and December 31, 2018 including its value prior to acquisition by the Company.

  Number
  Amount
 
Dollars in thousands
 
  
 
Issued on October 18, 2018  2,846,356  $2,023 
Converted to Common Stock  (212,678)  (152)
Balance on May 6, 2019  2,633,678   1,871 
Purchase price adjustment      18,188 
Outstanding at May 6, 2019  2,633,678   20,059 
Converted to Common Stock  (925,758)  (7,052)
Balance at June 30, 2019  1,707,920  $13,007 

Note 12 - Stockholders’ Deficit

On May 6, 2019, Better Choice Company completed the acquisition of TruPet pursuant to a Stock Exchange Agreement dated February 2, 2019 and amended May 6, 2019.  At the closing of the transaction, Better Choice Company issued 15,027,533 shares of its Common Stock in exchange for 93% of the outstanding ownership units of TruPet.  Additionally, on May 6, 2019, Better Choice Company also completed the acquisition of Bona Vida pursuant to an Agreement and Plan of Merger dated February 28, 2019 and amended May 3, 2019.  At the closing of the transaction, Better Choice Company issued 18,003,273 shares of its Common Stock in exchange for all outstanding shares of Bona Vida.  The operations of Better Choice Company subsequent to the acquisitions are those of TruPet and Bona Vida.  For accounting purposes, the transaction is considered a reverse merger whereby TruPet is considered the accounting acquirer of Better Choice Company.

As a result of the transaction the historical TruPet members’ equity (units and incentive units) has been recast to reflect the equivalent Better Choice Common Stock for all periods presented after the transaction.  Prior to the transaction, TruPet was a Limited Liability Company and as such, the concept of authorized shares was not relevant.

Series A Preferred Units

In December 2018, the Company completed a private placement and issued 2,162,536 Series A Preferred Units (no par value) to unrelated parties for $2.40 per unit.  The proceeds were approximately $4.7 million, net of $0.5 million of share issuance costs.  Additionally, on February 12, 2019, an additional private placement of 62,500 Series A Preferred Units at $2.40 per unit was completed.  The proceeds were approximately $0.2 million, net of share issuance costs.

On May 6, 2019, all Series A Preferred Units were converted to 2,460,517 shares of Common Stock.

Series E Preferred Stock

On May 6, 2019, the Company acquired 2,633,678 shares of Series E Preferred Stock issued by Better Choice Company in the transaction. Series E Preferred Stock is treated as mezzanine equity as it has redemption features that can be exercised by the holder under certain instances outside the control of the Company. 925,758 shares of Series E Preferred Stock were converted to Common Stock in the three- and six-month period ended June 30, 2019. As of June 30, 2019, 1,707,920 shares of Series E Preferred Stock remain outstanding. Full conversion of debt (see note 8). the remaining Series E Preferred Stock would result in the issuance of 2,167,745 shares of Common Stock.

21

Common Stock

The Company will begin to accrue dividends on the Series B Convertible Preferred Stock on June 1, 2018.

Common stock

The Company iswas authorized to issue 580,000,000 shares of $0.001 par value common stockCommon Stock as of MayDecember 31, 2018 and August 31, 2017.2018. On April 22, 2019, the Company filed a certificate of amendment of certificate of incorporation with the State of Delaware which reduced the number of authorized shares of Common Stock to 88,000,000. The Company had 79,683,842has 43,168,161 and 78,226,96911,661,485 shares of common stockCommon Stock issued and outstanding as of MayJune 30, 2019 and December 31, 2018, respectively.


On March 14, 2019, the Company filed a certificate of amendment of Certificate of Incorporation with the Delaware Secretary of State to effect a one-for-26 reverse split of Common Stock effective March 15, 2019. All of the Common Stock amounts and August 31, 2017, respectively.

Nine Months Ended Mayper share amounts in these financial statements and footnotes have been retroactively adjusted to reflect the effect of this reverse split.


On December 12, 2018, Better Choice Company closed a private placement offering (the “December Offering”) of 1,425,641 units (the “Units”), each unit consisting of (i) one share of the Company’s Common Stock and (ii) a warrant to purchase one half of a share of Common Stock.  The Units were offered at a fixed price of $1.95 per Unit for gross proceeds of $2.8 million.  Costs associated with the December Offering were $0.1 million, and net proceeds were $2.7 million.  Net proceeds of $2.6 million were received by the Company during the period ended December 31, 2018 for the sale of 1,400,000 common shares, and 2017

On$0.1 million of the net proceeds were received on January 4, 2017,8, 2019 for the sale of 25,641 common shares. The Warrants are exercisable over a two-year period at the initial exercise price of $3.90 per share. (See Note 8 – Warrant Derivative Liability). A portion of the proceeds from this private placement was used to acquire the initial 7% of TruPet.


In connection with the December Offering, Better Choice Company also entered into a registration rights agreement (the “Registration Rights Agreement”) with each investor in the Offering. Pursuant to the Registration Rights Agreement, the Company agreed to use commercially reasonable efforts to file with the Securities and Exchange Commission a registration statement on Form S-1 (or other applicable form) within 60 days following the closing date to register the resale of the shares of Common Stock sold in the Offering and shares of Common Stock issuable upon exercise of the Warrants.

On November 18, 2018 the Company entered into a consulting agreement for management services. The consultant was awarded the equivalent of 303,427 shares of Common Stock, half which vested on November 18, 2018 and the remainder on a monthly schedule over 2 years.

During the period from January 1, 2019 through May 5, 2019, equity awards for the equivalent of 979,716 shares were issued 35,000to employees and consultants and were valued at a weighted average value per share of $2.26, the fair value at the date of award.  The awards vested over three years. 

However, on May 6, 2019, all equity incentive awards issued prior to May 6, 2019 immediately vested.  As a result of the immediate vesting of these awards, share-based compensation expense equal to $2.2 million and $2.4 million has been recorded during the three and six-months ended June 30, 2019.  There were no equity awards issued or outstanding during the three and six months ended June 30, 2018.

The Company retired 914,919 member units (equivalent to 1,011,748  Common Shares) in TruPet representing the 7% Better Choice Company ownership of TruPet valued at $2.2 million which was recorded as part of loss on acquisition.
The Company also issued 5,744,991 million units for gross proceeds of $3.00 per unit, also closing on May 6, 2019 (the “PIPE Transaction”).    Each unit included one common share of Better Choice Company stock, and a warrant to purchase an additional share.  The funds raised from the PIPE Transaction will be used to fund the operations of the combined company. Net proceeds of $15.7 million were received in the private placement, allocable between shares of Common Stock and warrants.
Pursuant to Damian Dalla-Longa’s (“Mr. Dalla-Longa”) employment agreement with Bona Vida dated October 29, 2018, he was entitled to a $500,000 Change of Control payment.  It was later agreed to and included in Mr. Dalla-Longa’s Better Choice Company employment agreement dated May 6, 2019, that he would receive 100,000 common shares in the Company in consideration for the $500,000 Change of Control payment.  The 100,000 common shares were valued at $6.00 per share, which was the market value as of the date of Mr. Dalla-Longa’s employment agreement.

22

Stock Options

On May 6, 2019, the Company acquired the Better Choice Company, Inc. 2019 Incentive Award Plan (“2019 Incentive Award Plan”) which became effective as of April 29, 2019. The 2019 Plan provides for the grant of stock options, stock appreciation rights, restricted stock, restricted stock units, other stock or cash-based awards or a dividend equivalent award (each an “Award”). Non-employee directors of the Company and employees and consultants of the Company or any of its subsidiaries are eligible to receive awards under the 2019 Plan. The 2019 Plan authorizes the issuance of (i) 6,000,000 shares of common stock valued at $68,950 as commitment shares to convertible note holders.  These shares were issued at fair value basedplus (ii) an annual increase on the market price at issuancefirst day of $1.80 per share.

On September 28, 2017,each calendar year beginning on January 1, 2020 and ending on and including January 1, 2029, equal to the Company issued 208,333lesser of (A) 10% of the shares of common stock foroutstanding (on an as-converted basis) on the conversionlast day of $16,347the immediately preceding fiscal year and (B) such smaller number of principal and $8,653 of accrued interest of convertible notes payable.

On November 16, 2017, the Company issued 250,000 shares of common stock foras determined by the conversionBoard.  At the time of $17,518acquisition, the following grants had been issued under the 2019 Incentive Award Plan:


On May 6, 2019, as part of principal and $12,482 of accrued interest of convertible notes payable. 

On January 28, 2018,the merger, the Company issued 998,540acquired options to purchase an aggregate of 3,750,000 shares of commonthe Company’s Common Stock at an exercise price of $5.00 per share. These options had been granted to management of Better Choice Company on May 2, 2019. Subject to the holder’s continued service to the Company, each such option vests with respect to 1/24th of the underlying shares on each monthly anniversary of the grant date such that the option is fully vested on the second anniversary of the grant date.


On May 6, 2019, as part of the merger, the Company acquired options to purchase an aggregate of 1,500,000 shares of the Company’s Common Stock at an exercise price of $5.00 per share. These options had been granted to non-employee directors of Better Choice Company on May 2, 2019. Subject to the holder’s continued service to the Company, each such option vests with respect to 1/24th of the underlying shares on each monthly anniversary of the grant date such that the option is fully vested on the second anniversary of the grant date.

After the acquisition, the following stock foroption awards were granted under the conversion2019 Incentive Award Plan, subject to stockholder approval of $28,148the 2019 Incentive Award Plan:

On May 21, 2019, the Company granted to third-party consultants options to purchase an aggregate of principal60,000 shares of the Company’s Common Stock at an exercise price of $7.50 per share.  Subject to the holder’s continued service to the Company, each such option vests with respect to 1/36th of the underlying shares on each monthly anniversary of the grant date, such that the option is fully vested on the third anniversary of the grant date.

On May 21, 2019, the Company granted to employees options to purchase an aggregate of 30,000 shares of the Company’s Common Stock at an exercise price of $7.50 per share.  Subject to the holder’s continued service to the Company, each such option vests with respect to 25% of the underlying shares on the first anniversary of the grant date and $1,808the remainder vests in 24 equal installments on each monthly anniversary of accrued interestthe grant date following the first anniversary of convertible notes payable. 

the grant date, such that the option is fully vested on the third anniversary of the grant date.

On June 29, 2019, the Company granted to employees options to purchase an aggregate of 3,000 shares of the Company’s Common Stock options at an exercise price of $7.50 per share.  Subject to the holder’s continued service to the Company, each such option vests with respect to 25% of the underlying shares on the first anniversary of the grant date and the remainder vests in 24 equal installments on each monthly anniversary of the grant date following the first anniversary of the grant date, such that the option is fully vested on the third anniversary of the grant date.

2123

Warrants

Following the stockholder approval of the 2019 Incentive Award Plan, all vested options described herein will become exercisable and may be exercised through the ten-year anniversary of the grant date (or such earlier date described in the applicable award agreement following a holder’s termination of service).

Dollars in thousands except per share amounts
Date of
grant(s)
 
Vesting
period
(years)
  Number  
Exercise
price ($)
  
Share-based
payment
expense ($)
  
Risk-free
rate
  Volatility 
Dividend
yield
 
Expiry
(yrs)
  
Remaining
Life (yrs)
 
Option grant5/21/2019  2   60,000  $7.50   9   
2.28
%
  
55.00
%
Nil  10   9.9 
Option grant5/21/2019  3   30,000  $7.50   5   2.28%  55.00%Nil  10   9.9 
Option grant6/29/2019  3   3,000  $7.50   0   
1.84
%
  
56.00
%
Nil  10   10.0 
        93,000      $14                  

Pursuant to ASC 718-10-35-8, the Company recognizes compensation cost for stock and option awards with only service conditions that have a graded vesting schedule on a straight-line basis over the service period for each separately vesting portion of the award as if the award was, in-substance, multiple awards.

The following table summarizes the significant terms of warrantsoptions outstanding at May 31, 2018:

Range of

exercise

Prices

  

Number of

warrants

Outstanding

  

Weighted

average

remaining

contractual

life (years)

  

Weighted

average

exercise

price of

outstanding

Warrants

  

Number of

warrants

Exercisable

  

Weighted

average

exercise

price of

exercisable

Warrants

 
$0.01   27,054,405   4.78  $0.01   27,054,405  $0.01 
                       
 Total   27,054,405   4.78  $0.01   27,054,405  $0.01 

June 30, 2019:


Range of
exercise
prices
  
Number of
options
outstanding
  
Weighted
average
remaining
contractual
life (years)
  
Weighted
average
exercise
price of
outstanding
options
  
number of
options
exercisable
  
Weighted
average
exercise
price of
exercisable
options
 
$5.00 – 7.50   5,381,462   9.8  $5.06   260,545   5.04 

Transactions involving warrantsoptions are summarized below:

  
Number of
Options
  
Weighted Average
Exercise Price
 
Acquired on May 6, 2019  5,288,462  $5.00 
Granted  93,000  $7.50 
Options outstanding at June 30, 2019  5,381,462  $5.04 

The intrinsic value of outstanding options is $34.2 million as follows:

  

Number of

  

Weighted Average

 
  

Warrants

  

Exercise Price

 

Warrants outstanding at August 31, 2017

  -  $- 
         

Granted

  27,054,405   0.01 

Exercised

  -   - 

Cancelled / Expired

  -   - 
         

Warrants outstanding at May 31, 2018

  27,054,405  $0.01 

Note 11  – Fair Value of Financial Instruments

Under FASB ASC 820-10-05,June 30, 2019.


Warrants

On May 6, 2019, the FASB establishesCompany acquired 913,310 warrants with a framework for measuring fair value in GAAP and expands disclosures about fair value measurements. This Statement reaffirms that fair value isweighted average exercise price of $3.70 with the relevant measurement attribute.acquisition of Better Choice Company. The adoptionCompany also issued 5,744,991 warrants with an exercise price of this standard did not have a material effect$4.50 on the Company’s financial statementsMay 6, 2019 as reflected herein. The carrying amounts of cash, accounts payable and accrued expenses reported on the balance sheet are estimated by management to approximate fair value primarily due to the short-term naturepart of the instruments. PIPE. No warrants were exercised in the six months ending June 30, 2019.

  
Number of
Warrants
  
Weighted Average
Exercise Price
 
Warrants Acquired on May 6, 2019  913,310  $3.70 
Issued
  5,744,991  $4.50 
Exercised
  -   - 
Canceled / expired
  -   - 
Warrants outstanding at June 30, 2019  6,658,301  $4.39 

The Company had no other items that required fairintrinsic value measurement on a recurring basis.

The Company’s financial assets and liabilities are measured using inputs from the three levels of the fair value hierarchy. The three levels areoutstanding warrants is $13.0 million as follows:

Level 1 - Inputs are unadjusted quoted prices in active markets for identical assets or liabilities that the Company has the ability to access at the measurement date.

Level 2 - Inputs include quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability (e.g., interest rates, yield curves, etc.), and inputs that are derived principally from or corroborated by observable market data by correlation or other means (market corroborated inputs).

Level 3 - Unobservable inputs that reflect our assumptions about the assumptions that market participants would use in pricing the asset or liability.

of June 30, 2019.

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Note 13 - Related Party Transactions and Material Service Agreements

Related Party Transactions

Management Services

A related party provided management services during 2018.  Payments related to this arrangement were immaterial for the three and six-month period ended June 30, 2018.  No payments were made to the related party during 2019.  Outstanding balances were immaterial amounts for the periods ending June 30, 2019 and December 31, 2018, respectively.

Marketing Services

A related party provides online traffic acquisition marketing services for the Company. The following summarizedCompany paid immaterial amounts for their services during the Company’sthree and six months ended June 30, 2019, respectively. The Company did not use this related party’s services in 2018. The service contract has a 30-day termination clause.  Outstanding balances were $0.1 million and an immaterial amount for the periods ending June 30, 2019 and December 31, 2018, respectively.

Financial and Accounting Personnel

The Company entered into an agreement in December 2018 for assistance and support regarding its financial liabilities that are recordedoperation and capital raise efforts and can be terminated at fair valueany time by either party with a 60-day notice with an affiliate of the managing member. The agreement requires payments amounting to $21,160 every four weeks through December 2020. Payments related to this agreement amounted to $0.1 million and $0.2 million for the three and six-month period ended June 30, 2019, respectively.

The Company entered into an employment agreement in February 2019 with a previous executive for a term of six months.  Payments related to this agreement amounted to $0.1 million and $0.2 million for the three and six-month period ended June 30, 2019.

Finder’s Fee and Other Services

The Company paid a finders’ fee of $0.3 million during the year ended December 31, 2018 to an entity owned by one of its members. Additionally, the Company paid approximately $0.4 million to this entity for other professional services rendered.  No amounts have been paid in 2019.

Material Service Agreements Consummated with Third Parties:

Financial and Accounting Personnel

The Company entered into a new agreement in December 2018 for accounting management services for a fee of $8,370 to be paid every two weeks. Prior to this entering into this agreement, the same company was performing similar services in 2018 for $2,600 every two weeks.

Payments related to this agreement amounted to $0.1 million and an immaterial amount for the three-month period ended June 30, 2019 and 2018, respectively.

Payments related to this agreement amounted to $0.2 million and an immaterial amount for the six-month period ended June 30, 2019 and 2018, respectively.

Marketing Services

The Company entered into multiple agreements with marketing services with independent contractors during 2018 and 2019.  Payments related to the marketing agreements amounted to $0.2 million and an immaterial amount for the three-month period ended June 30, 2019 and 2018, respectively.

Payments related to the marketing agreements amounted to $0.4 million and $0.2 million for the six-month period ended June 30, 2019 and 2018, respectively.

Placement and Selling Agent

In December 2018, the Company executed an agreement with a third party to assist the Company in identifying and negotiating with potential investors, assisting in due diligence, and other capital market functions for a term of six months. The agreement calls for a $0 base fee and a 5% commission on cash proceeds obtained in exchange for shares or equity interest in the Company. The commissions can be paid in cash or equity in the Company. This agreement has an initial six-month term and, thereafter, the Company at its option may elect to extend this agreement for one successive twelve-month term upon a recurring basis at Maysixty-day notice prior to the end of the initial term.

25

Payments related to this agreement amounted to $0.1 million for the year ended December 31, 2018 and Augustwas capitalized to related private placement as costs of issuance.  On May 6, 2019, the Company expensed the issuance costs of $0.1 million.  No other amounts were paid under this agreement in 2019.

On May 6, 2019, the Company issued the equivalent of 798,492 shares of its Common Stock to the Placement and Selling Agent. As a cost associated with the merger, this amount is presented as a loss on acquisition of $4.8 million.

Note 14 - Major Suppliers

The Company purchased approximately 83% and 72% of its inventories from one vendor for the six months ended June 30, 2019 and 2018, respectively. Additionally, the Company primarily utilized one vendor for outsourced manufacturing of meals for the six-month periods ended June 30, 2019 and the year ended June 30, 2018.

Note 15 - Concentration of Credit Risk

The Company’s financial instruments that are exposed to concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivables. The Company places its cash and cash equivalents with primarily one financial institution. At times, such amounts may be in excess of the FDIC insured limit. The Company has never experienced any losses related to these balances.  As of June 30, 2019 and December 31, 2017.

  

May 31, 2018

 
  

Level 1

  

Level 2

  

Level 3

  

Total

 

Liabilities

                

Derivative liabilities

 $-  $-  $2,160,805  $2,160,805 

  

August 31, 2017

 
  

Level 1

  

Level 2

  

Level 3

  

Total

 

Liabilities

                

Derivative liabilities

 $-  $-  $312,878  $312,878 
2018 the Company had deposits in excess of the FDIC insured limits of $10.3 million and $3.4 million, respectively.

The Company routinely assesses the financial strength of its customers and, consequently, believes that its accounts receivable credit risk exposure is limited.

Note 16 - Net Loss per Share

Basic and diluted net loss per share attributable to Common Stockholders is presented using the treasury stock method. Under the treasury stock method, the amount the employee must pay for exercising stock options and the amount of compensation cost for future service that has not yet recognized are collectively assumed to be used to repurchase shares.

Basic and diluted net loss per share is calculated by dividing net loss attributable to Common Stockholders by the weighted-average shares outstanding during the period.  For the six months ended June 30, 2019 and 2018, the Company’s basic and diluted net loss per share attributable to Common Stockholders are the same, because the Company has generated a net loss to Common Stockholders and Common Stock equivalents are excluded from diluted net loss per share as they have an antidilutive impact.

The following table sets forth basic and diluted net loss per share attributable to Common Stockholders for the three and six months ended June 30, 2019 and 2018:

Dollars in thousands except per share amounts
 Six Months Ended June 30  Three Months Ended June 30 
  2019  2018  2019  2018 
Common Stockholders            
Numerator:            
             
Net loss $(164,286) $(2,400) $(161,506) $(745)
Less: Preferred Stock Dividends  (27)  -   (27)  - 
Net loss attributable to Common Stockholders $(164,313) $(2,400) $(161,533) $(745)
Denominator:                
Weighted average shares used in computing net loss per share attributable to Common Stockholders, basic and diluted  21,202,188   11,497,128   30,638,048   11,497,128 
Net loss per share attributable to Common Stockholders, basic and diluted $(7.75) $(0.21) $(5.27) $(0.06)

26

Note 17 - Going Concern

The Company has incurred significant losses over the last three years and has a significant accumulated deficit. These operating losses create an uncertainty about the Company’s ability to continue as a going concern for a period of twelve months from the date these unaudited condensed consolidated financial statements are issued. Management has evaluated whether the unaudited condensed consolidated financial statements should be presented as a going concern which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.

The unaudited condensed consolidated financial statements have been prepared on a going concern basis. In making this assessment, management conducted a comprehensive review of the Company’s affairs including, but not limited to:

The Company’s financial position at June 30, 2019 which includes $0.6 million of working capital;
Significant events and transactions the Company has entered into, including and through the date the unaudited condensed consolidated financial statements were available to be issued;
The loss from operations includes $4.2 million related to non-cash stock compensation;
Sales and profitability forecasts for the Company for the next financial year;
The continued support of the Company’s members and lenders.
The repayment of the line of credit with proceeds from a new $6.2 million loan. To address the future additional funding requirements members have undertaken the following initiatives:

o
To continue to monitor the Company’s ongoing working capital requirements and minimum expenditure commitments;

o
Continue their focus on maintaining an appropriate level of corporate overhead in line with the Company’s available cash resources.

Management is confident that it will be able to meet its minimum expenditure commitments and support its planned level of overhead expenditures. There can be no assurance however that the Company will be able to raise additional capital when needed, or at terms deemed acceptable, if at all. The accompanying unaudited condensed consolidated financial statements do not include any adjustments related to the recoverability and classification of asset amounts or the classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

Note 12  –18 - Subsequent Events


Management has evaluated subsequent events through the date on which the unaudited condensed consolidated financial statements were issued.

On August 21, 2018,June 28, 2019, the Company at the request of Prism and  Madison Partners LLC, entered into a restructuring of its business relatedgranted 500,000 options to Yield Endurance, Inc., a wholly-owned subsidiary of the Company (“Madison” collectively with the Company, Yield, and Prism the “Parties”). As a result, the Company entered into an agreement to convey to Madison its ownership interest in Yield, including the right to continue the business and affairs of Yield stemming from the March 2018 bitcoin transaction in which the Company sought to enter into bitcoin and other cryptocurrency lending arrangements (the “Restructuring Agreement”). Accordingly, the Restructuring Agreement amends certain terms of the Note Purchase Agreement (the “NPA”), the Confidential BTC Lending Program Participation Agreement (the “BTC Agreement”), the Account Control Agreement, the Subordination Agreement, and the Guaranty Agreement (collectively the “Former Agreements”) releasing the Company from such agreements and permitting Yield to continue in such business. Each of the Former Agreements was entered into by certain of the Parties to the Restructuring Agreement as disclosed inAndreas Schulmeyer, the Company’s Form 8-K filed with the Securities and Exchange CommissionChief Financial Officer, subject to commencement of employment on March 14, 2018.

Pursuant to the terms of the Restructuring Agreement, the Parties agreed to modify the terms of the Former Agreements by (a) assigning to Madison all of the capital stock of Yield to provide for the continuation of the business of Yield as a subsidiary of Madison, (b) terminating the Guaranty Agreement by and between the Company and Prism, and (c) canceling 15,000,000 of the 25,000,000 warrants issued to Prism in connection with the NPA. On the Effective Date, the Company transferred its capital stock of Yield to Madison (the “Transfer”) and terminated the Guaranty Agreement, thus, the Company’s liability for the Senior Note, issued pursuant to the NPA, was extinguished upon the Transfer.

In connection with the Restructuring Agreement, the Company entered into a Securities Purchase Agreement (the “SPA”) with Madison pursuant to which the Company transferred to Madison all of the capital stock of Yield. Further, the Parties released each other from claims with respect to the original purchase of bitcoin and the Former Agreements. No payments under the BTC Agreement will be required to be made to the Company.

On October 22, 2018, the Company entered intoJuly 29, 2019.  The options have an Exchange Agreement (the “Agreement”) with the Holders of the Company’s outstanding Secured Promissory Notes, 803,969.73 shares of Series B Convertible Preferred Stock, and 12,054,405 of the Company’s outstanding Warrants (collectively the “Securities”). In exchange for the cancellation of the Securities the Company issued the Holders a total of 2,846,356 shares of the Company’s new Series E Convertible Preferred Stock (the “Series E”).

Each share of Series E has a stated value of $0.99 and is convertible into shares of the Company’s common stock at a conversionexercise price of $0.03 per share (subject to adjustments for stock splits, stock dividends, stock combinations, recapitalizations$6.35 and similar events). The Series E contains price protection from future issuancesvest over a two-year period beginning with commencement of securities byemployment.


On July 23, 2019, the Company at a price below the conversion price then in effect and is redeemable upon the occurrenceAudit Committee of certain triggering events.

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On October 29, 2018, the Board of Directors of the Company concluded that the Company’s previously issued financial statements, contained within the Company’s quarterly report on Form 10-Q for the period ended May 31, 2018 should no longer be relied upon. The Financial Statements erroneously calculated the Company’s warrant derivative liability. The Company plans to amend and restate the Financial Statements to account for the Company’s errorappointed Ernst & Young LLP as soon as practicable. The Company’s management discussed the matters with the Company’s independent registered public accounting firm.

firm for fiscal periods on or after January 1, 2019.


On NovemberJuly 29, 2019, Mr. Schulmeyer received a grant of 6,042 common shares as a consulting fee pursuant to his employment agreement dated June 28, 2018,2019.

On August 14, 2019, the Company repurchased 27,271,500 sharesgranted 30,000 options to an employee of the Company.  The options have an exercise price of $4.00 and vest over a three-year period.

On August 28, 2019, the Company entered into a radio advertising agreement with iHeartMedia + Entertainment, Inc. The Company issued 1,000,000 common shares which shall be entirely paid for by iHeartMedia in the form of a commitment from iHeartMedia to provide to Company advertising media inventory having an aggregate value of $5,000,000. Company has committed to using $2,500,000 of the media inventory by August 28, 2020 with the remainder of the inventory available through August 28, 2021

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On August 30, 2019, the Company granted 100,000 stock options to Mr. Schulmeyer. These options have an exercise price of $3.90 and vest over a two-year period.

On September 6, 2019, the Audit Committee notified RBSM LLP of the Audit Committee’s approval to dismiss RBSM as the Company’s commonindependent registered public accounting firm upon filing of this Quarterly Report.

On September 9, 2019, the Company granted 30,000 options to an employee of the Company.  The options have an exercise price of $3.70 and vest over a three-year period.

On September 13, 2019, Lori R. Taylor notified the Company of her decision to resign as Co-Chief Executive Officer of the Company effective as of September 13, 2019. The Company also entered into a separation agreement with Ms. Taylor, in connection with her resignation as an officer of the Company, effective as of the date thereof. Pursuant to the separation agreement all outstanding stock option awards will become fully vested on November 12, 2019, subject to Ms. Taylor’s continued cooperation with the Company through such date and subject to the effectiveness and irrevocability of the release of claims.  Ms. Taylor will continue to serve as a member of the board of directors of the Company.

On September 17, 2019, the Company entered into a 5-year consulting agreement with Bruce Linton. As compensation for the services rendered, the Company has issued 2,500,000 share purchase warrants to acquire one share each of Company Common Stock with an exercise price of $0.10. An additional 1,500,000 share purchase warrants to acquire one share each of Company Common Stock with an exercise price of $10.00.

The Warrants will vest as follows: (i) 50% (or 1,250,000) of the Warrants (the “Shares”“Tranche 1 Warrants”), will vest and be exercisable upon the earlier of (Y) September 17, 2020 or (Z) immediately prior to a Change in Control (as such term is defined under the Company’s 2019 Incentive Award Plan) (a “Change in Control”) from two shareholdersand (ii) the remaining 50% (or 1,250,000) of the Warrants (the “Tranche 2 Warrants”) will vest and be exercisable upon the earlier of (Y) March 17, 2021 or (Z) immediately prior to a Change in Control, in each case, subject to Mr. Linton’s continued service to the Company through the applicable vesting date or Change in Control. The Warrants have a seriesterm expiring on September 17, 2029 (the “Expiry Date”) and will be subject to such other terms and conditions as may be determined by the Board.

The Additional Warrants will be exercisable on the earlier of private transactions.(Y) March 17, 2021 or (Z) immediately prior to a Change in Control, in each case, subject to Mr. Linton’s continued service to the Company through the applicable date. The Shares were repurchasedAdditional Warrants have a term expiring on the Expiry Date and will be subject to such other terms and conditions as may be determined by the Board.

If Mr. Linton should cease to be engaged by the Company for any reason, other than as a result of a termination by reason of Just Cause (as such term is defined in the par valueIndependent Contractor Agreement) or as a result of Mr. Linton’s resignation as an independent contractor of the Shares or a total of $27,271. PriorCompany, the Incentive Warrants which have not then vested will immediately prior to the repurchasedate Mr. Linton ceases to be engaged with the Shares representedCompany be deemed to become vested and such Incentive Warrants will remain exercisable until the Expiry Date.

During the month of September 2019 several warrant holders converted 1,144,999 warrants to 1,259,498 Common Stock shares. The Company received $4.0 million in return for the common shares issued.

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ITEM 2.MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview and Outlook

Better Choice Company is a holistic pet wellness company providing high quality raw Cannabidiol (“CBD”) infused and non-CBD infused food, treats, and supplements in addition to dental care products and accessories for pets and their human parents.  Our products are formulated and manufactured using only high-quality ingredients manufactured, tested and packaged to our specifications.

On February 2, 2019 and February 29, 2019, respectively, Better Choice Company entered into definitive agreements to acquire through stock exchange agreements, approximately 34%93% of the Company’s outstanding common stock.

limited liability company interest of TruPet LLC and all of the outstanding shares of Bona Vida, Inc., an emerging hemp-based CBD platform focused on developing a portfolio of brand and product verticals within the animal health and wellness space. On December 13,May 6, 2019, Better Choice Company consummated the stock exchange transactions whereby TruPet LLC and Bona Vida, Inc. became wholly owned subsidiaries of Better Choice Company. For accounting and financial reporting purposes, the transaction has been treated as a reverse acquisition whereby TruPet is considered the acquiror of Better Choice Company. Thus, the historical financial information of the registrant is that of TruPet even though the legal registrant remains Better Choice Company.


TruPet was founded in 2013 and has a track record of increasing its sales and customer base since that time. TruPet has contributed to and has benefited from the positive trend toward feeding pets a healthy, natural diet.  We pride ourselves on our customer service and ability to communicate and educate our customers.  During 2017 and 2018, we increased marketing investments to acquire new customers while also maintaining our relationship with our current customers.  During 2017, we launched the TruDog Love Club (“TLC”), a loyalty program that provides our customers with unique benefits including discounted prices, subscription shipments of replenishable products, free or reduced shipping, and other benefits not available to non-TLC members.  The program has expanded and now has two tiers of loyalty club members. Tier 1 awards customers with six points per dollar spent and tier 2, TLC, awards customers with twelve points per dollar spent and provides opportunities to earn points at a higher rate.  The number of loyalty members has grown to approximately 28,000 club members since its inception. Approximately 81% of DTC sales during the six-month period ending June 30, 2019 were from returning customers including TLC club members.

In order to obtain customers, we invest in advertising on social media sites and offer products to first time buyers at significant discounts.  Our goal is to blend different acquisition channels as efficiently as possible in our advertising so that we obtain the most customers for the least amount of spend while maintaining our target growth rates.  We are currently evaluating various long-term metrics for customer acquisition to determine the optimum mix of customer acquisition spend.

During 2018, we experienced two separate recalls of our products as a result of the detection of salmonella.  Since that time, we and our third-party manufacturing partners have increased testing of each product batch to avoid any additional recalls.  While we do not believe we lost customers because of the recalls, we did incur additional shipping and customer service expenses to alleviate and avoid additional backlogs in product shipments caused by the recalls.  We allowed products to be shipped from the manufacturing plants to the warehouse using truckloads not at full capacity, or LTL, which is more expensive than limiting our shipments to full-capacity truckloads.  We also shipped customer orders in several shipments, rather than waiting to fulfill entire orders as certain products were backlogged due to the recall. To address the additional strain on our customer service function, we also expanded the number and hours of our customer service representatives to help guide our customers through the recall process, resulting in an increase to our customer service costs.

Fiscal Year End

On May 21, 2019, the Board of Directors (the “Board”) of the Company elected Michael Youngapproved a change fiscal year from August 31 to serve as Chairman of the Board, effective upon the filing of the Company’s Annual Report on Form 10-KDecember 31 to align with TruPet’s fiscal year end.  The fiscal year change for the Company is effective with our 2019 fiscal year, ended August 31, 2018.

Mr. Young will receive $25,000 in annual compensation for his services as a director and Chairman. In connection with his appointment Mr. Young has also received five-year options to purchase 500,000 shares of the Company’s common stock (the “Options”) at the exercise price of $0.26 per share. The Options will vest in four quarterly installments over a one-year period starting onwhich begins January 1, 2019.

In2019 and ends December 2018, Mr. Young also acquired 12 million shares31, 2019.


Management’s Discussion and Analysis

Components of Our Results of Operations

Net Sales

We sell non-CBD and CBD infused product for pets, including private branded freeze dried and dehydrated raw foods, supplements, dental care products for dogs, and treats and accessories for dogs, cats, and pet parents.  We sell our products through our online portal directly to our consumers and through online retailers and pet specialty retail stores. Our products are sold under the Company’s common stock pursuant to a securities purchase agreement with David Lelong, the Chief Executive OfficerTruDog, RawGo, TruCat, OraPup and director of the Company, for a total purchase price of $120,000.

In December 2018 the Company closed on a private placement where it received proceeds of approximately $2.8 million before feesBona Vida brands.


Net sales include revenue derived from the sale of unitsour products and related shipping fees offset by promotional discounts, refunds and loyalty points earned.  We offer a variety of common stockpromotions and warrants. In connection withincentives to our customers including daily discounts, multi-bag purchase discounts and coupon codes for initial purchases.  Historically, our net sales have been driven by our distribution of our products through our direct to consumer channel.  However, sales through the private placementretail channel have become a more important component of our growth in net sales and gross profit.

Key factors that affect our future sales growth include: our new product introduction in both the non-CBD and CBD markets, our expansion into retail and other specialty channels, entry into the market of competitors in the CBD industry and international expansion. We recognize revenue to depict the transfer of promised goods to the customer in an amount that reflects the consideration to which the Company authorizedexpects to be entitled in exchange for those goods. Revenue is recognized upon receipt of product by our DTC customers and at the issuancetime of shipment for our retail and consignment customers. We record a totalrevenue reserve based on past return rates to account for customer returns.

Cost of 37,066,668 units where each unit consistedGoods Sold and Gross Profit

Our products are manufactured to our specifications by contracted manufacturing plants.  We design our packaging in-house for manufacture by third parties. Packaging is shipped directly to contracted manufacturing plants. We directly source the hemp derived CBD oils used in our products from select suppliers to ensure product quality and traceability of one sharethe ingredient. CBD oils are shipped to our warehouse and forwarded to our contracted manufacturing partners as needed for production. Our contract manufacturers procure the raw food ingredients, manufacture, test and package our products.  Cost of common stockgoods sold consists primarily of the cost of product obtained from the contract manufacturing plants, packaging materials and a warrant to purchase one half of a share of common stock. At December 20, 2018, a total of 35,599,987 of these shares have been issued.

In December 2018CBD oils directly sourced by the Company, and freight for shipping product from our contract manufacturing plants to our warehouse. We review inventory on hand periodically to identify damages, slow moving inventory, and/or aged inventory. Based on the analysis, we record inventories on the lower of cost and net realizable value, with any reduction in value expensed as cost of goods sold.


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We calculate gross profit as net sales, including any shipping revenue collected from our customers, less cost of goods sold. Our gross profit has been and, we expect, will continue to be affected by a variety of factors, primarily product sales mix, volumes sold, discounts offered to our club members, discounts offered to newly acquired and recurring customers, the cost of our manufactured products, and the cost of freight from the manufacturer to our warehouse. Changes in cost of goods sold and gross profit may be driven by the volume and price of our sales, including the extent of discounts offered, variations in the cost of CBD and the price we pay for our manufactured products and variations in our freight costs.

Operating Expenses

Sales and marketing expenses include costs related to customer service and warehousing, merchant credit card fees, compensation for sales personnel, shipping costs, other costs related to the selling platform, as well as marketing, including paid media and content creation expenses.  Customer service and warehousing costs include the cost of our customer service department, including our in-house call center, and costs associated with warehouse operations, including but not limited to payroll, rent, and warehouse management systems. Marketing expenses consist primarily of Facebook and other media ads, other advertising and marketing costs, all geared towards acquiring new customers and building brand awareness. We expect selling expenses to continue to grow as we actively acquire new online customers and begin to build our wholesales channel.

General and administrative expenses include management and office personnel compensation and bonuses, stock compensation, corporate level information technology related costs, rent, travel, professional service fees, insurance, product development costs and general corporate expenses. We expect general and administrative expenses to continue to increase in absolute dollars as we expand our commercial infrastructure to both drive and support our planned growth in revenue and support the additional costs associated with being a minority interestpublic company.

Research and Development

We do not invest in non-CBD pet food research, but we do continually review sales of our existing products as well as those of non-CBD competitors to identify possible product extensions. We acquired two CBD related research agreements as part of the acquisition of Bona Vida Inc. We will invest resources into the effectiveness of CBD infused canine pet food to determine if specific strains of CBD are more effective than others in addressing canine health issues.  We are also conducting trials with existing products to determine optimal product formulations. During the periods ended June 30, 2019 and June 30, 2018, we did not record research and development expenses. We expect to incur research and development expenses during the remainder of 2019 and in future periods.

Interest Expense

Interest expense originates from debt incurred under a under a revolving credit agreement entered into in May 2019, and under our note payable to a prior TruPet LLC member, corporate credit cards, and our line of credit agreement and other debt in place prior to the acquisitions.

Income Taxes

Our income tax provision consists of an estimate of federal and state income taxes based on enacted federal and state tax rates, as adjusted for allowable credits, deductions and uncertain tax positions. During the periods ended June 30, 2019 and June 30, 2018, we did not record income tax expense because TruPet was a limited liability company that provides nutritional food, supplements, and pet care productscompany.  Subsequent to the consummation of the acquisitions, the Company, as a corporation, is required to provide for dogs, cats, and horses.

We evaluated subsequent events after the balance sheet date through the date the financial statements were issued. We did not identify any additional material events or transactions occurring during this subsequent event reporting period that required further recognition or disclosure in these financial statements.

income taxes.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

OVERVIEW AND OUTLOOK

Sport Endurance Inc. (the “Company”) is a Nevada corporation that currently develops, markets, and distributes quality dietary supplements throughout the United States.  As disclosed in Note 1, in March 2018 the Company entered into the cryptocurrency business which commenced when it borrowed $5,000,000 of bitcoin. On August 21, 2018, the Company exited the cryptocurrency business.  Results of discontinued operations are excluded from the accompanying results of operations for all periods presented, unless otherwise noted. See note 3 – discontinued operations in the accompanying notes to consolidated financial statements.

See Notes 1 and 3. 

For the nine months ended May 31, 2018, we had a net loss of $2,214,091 compared to a net loss of $1,421,384 for the nine months ended May 31, 2017.  Our accumulated deficit as of May 31, 2018 was $22,821,772.  These conditions raise substantial doubt about our ability to continue as a going concern over the next 12 months.

Results of Operations

Three and Six Months Ended June 30, 2019 Compared to Three and Six Months Ended June 30, 2018

  Six Months Ended  Three Months Ended 
Dollars in thousands
 2019  2018  % Change  2019  2018  % Change 
Net Sales $7,635  $7,064   8% $4,084  $3,818   7%
Cost of Goods Sold  4,082   3,329   23%  2,420   1,384   75%
Gross Profit  3,553   3,735   -5%  1,663   2,433   -32%
General & Administrative
  6,004   1,351   344%  4,571   665   587%
Share-Based Compensation
  4,212   0   -   4,006   0   - 
Sales & Marketing  5,597   2,819   99%  3,412   1,512   126%
Other Operating
  1,721   1,899   -9%  936   958   -2%
Loss from operations
 (13,981) (2,334)  499% (11,263) (702)  1,505%

Net Sales

Net sales increased $0.6 million, or 8%, to $7.6 million for the Three Months Ended May 31,six months ended June 30, 2019 compared to $7.1 million for the six months ended June 30, 2018.

Net sales increased $0.3 million, or 7%, to $4.1 million for the three months ended June 30, 2019 compared to $3.8 million for the three months ended June 30, 2018.

Net sales increased in the six months ended June 30, 2019 as compared to the six months ended June 30, 2018 as a result of increased media and 2017

Revenues

acquisition spend and a shift to higher unit priced products. Our TruDog brand shifted away from dental products during the first half of 2019 towards consumable food and topper sales. Dental products were effective for initial customer acquisition but return and retention rates were relatively low. Although food and topper products are not as effective in initial customer conversion as the dental products, topper products yield a better lifetime value as retention and repeat rates are higher. In the three months ended June 30, 2019, we saw a further increase in our acquisition and conversion rates as a result of increased media spend on Facebook and Google. A decline in sales through our online retailers Amazon and Chewy.com was the result of lower Amazon promotion spends and Chewy.com’s customers buying directly from us. We expect to see sales to these online retailers to grow in the second half of 2019 as we rebalance our sales efforts between DTC and online retail partners.


The Company hadincrease in net sales in the three months ended June 30, 2019 as compared to the three months ended June 30, 2018 as a result of $0higher media spend on acquiring new customers as well as a higher retention rates of customers we previously acquired. We continue to see high retention rates of returning customers either through our subscription offers or from repeat purchases. We expect the share of returning sales to continue to grow as we focus our acquisition spend on high value, repeat buyers. Online retail partners sales dropped slightly as we continued to focus on driving traffic to our own sites.

Cost of Goods Sold and Gross Profit

Cost of goods sold increased $0.8 million, or 23%, to $4.1 million for the six months ended June 30, 2019 compared to $3.3 million for the six months ended June 30, 2018. As a percentage of revenue, cost of goods sold increased to 53% during the six months ended June 30, 2019 compared to 47% during the six months ended June 30, 2018.  The increase in cost of goods sold was primarily due to a mix shift to food and topper products, which have higher costs and lower gross margin than dental products. We continue to negotiate for improved conversion costs from our manufacturing partners and expect to see further cost reductions as we rationalize the product offering and gain scale in the remaining products. The cost of hemp derived CBD oils has declined in the market, thus, reducing our ingredient costs.  In the six-month period ended on June 30, 2018, the inventory reserve taken was $0.2 million for slow moving and discontinued items.

Cost of goods sold increased $1.0 million, or 75%, to $2.4 million for the three months ended June 30, 2019 compared to $1.4 million for the three months ended June 30, 2018.  As a percentage of revenue, cost of goods sold increased to 59% during the three months ended May 31, 2018June 30, 2019 compared to $71436% during the three months ended June 30, 2018. During the three-months ended on June 30, 2019, we continued to discount discontinued items to clear out the inventory to focus on our top selling products. The inventory review at the end of the three-month period ended on June 30, 2019 led to an inventory reserve charge of $0.2 million for the three months ended May 31, 2017.June 30, 2019 as compared to a reserve of $0.1 million for the three months ended June 30, 2018.

During the six months ended June 30, 2019, gross profit decreased $0.2 million, or 5%, to $3.6 million compared to $3.7 million during the six months ended June 30, 2018.  Gross profit margin decreased to 47% from 53% for the six months ended June 30, 2019 compared to the six months ended June 30, 2018. The Company had cost of goodsongoing shift into food and topper products from the dental products sold in 2018 and discounting of discontinued products also reduced the gross margin for the six month period ended June 30, 2019.

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During the three months ended June 30, 2019, gross profit decreased $0.8 million, or 32%, to $1.7 million compared to $2.4 million for the three months ended June 30, 2018.  Gross profit margin decreased to 41% from 64% for the three months ended June 30, 2019 compared to the three months ended June 30, 2018.  The decrease was primarily due to the inventory reserve taken during the reporting period. The ongoing shift into food and topper products from the dental products and discounting of discontinued products also reduced the gross margin for the three months ended June 30, 2019.

Operating Expenses

During the six months ended June 30, 2019, general and administrative expenses increased approximately $4.7 million, or 345% to $6.0 million compared to $1.4 million in the six months ended June 30, 2018. 

During the three months ended June 30, 2019, general and administrative expenses increased approximately $3.9 million, or 587%, to $4.6 million compared to $0.7 million in the three months ended June 30, 2018.  The increase resulted from the expansion of our corporate staff and the incurrence of professional fees post-acquisitions as we began building the infrastructure to support our status as a public company.  The increase resulted from the expansion of our corporate staff and the incurrence of professional fees post-acquisition as we began building the infrastructure to support our status as a public company.

During the six months ended June 30, 2019, we incurred share-based compensation of $4.2 million, as compared to share based compensation of an immaterial amount during the six months ended in June 30, 2018.

During the three months ended June 30, 2019, we incurred share-based compensation of $0 for net revenue$4.0 million, as compared to share based compensation of $0an immaterial amount during the three months ended in June 30, 2018. The increase in equity-based compensation was driven by awards issued related to the acquisitions on May 31,6, 2019.  The increase in equity-based compensation was driven by awards issued related to the acquisitions on May 6, 2019.

During the six months ended June 30, 2019, sales and marketing expenses, including paid media, increased approximately $2.8 million, or 99%, to $5.6 million from $2.8 million during the six months ended in June 30, 2018 comparedas a result of increased new customer acquisition efforts. TruPet traditionally invested in Facebook advertisement to cost of goods solddrive traffic to the site. We increased spending on Facebook and Google, and began to invest additional spend in other media outlets to build brand awareness.

During the amount of $138 for net revenue of $576three months ended June 30, 2019, sales and marketing expenses, including paid media, increased approximately $1.9 million, or 126%, to $3.4 million from $1.5 million during the three months ended May 31, 2017. 

Selling, generalin June 30, 2018 primarily due to a shift in media spending towards Facebook and Google advertisements as well as retargeting lapsed customers.


During the six months ended June 30, 2019, other operating costs including customer service and warehousing costs decreased $0.2 million, or 9%, to $1.7 million compared to $1.9 million for the six months ended June 30, 2018.  We rationalized the operations in our warehouse at the end of 2018, reducing the staff and operating costs. We saw higher than normal shipping costs during the six months ended June 30, 2018 due to the product recall. During this period, we shipped partial orders and replacement product, increasing our shipping expenses. During the six months ended June 30, 2019, we began renovating a new facility in Tampa, Florida to house our warehouse, fulfillment and administrative expenses

Generaldepartments. Rent and administrative expenses were $181,322associated utilities for this period are reflecting both the rent for the new facility as well as the existing facility that houses these departments.


During the three months ended June 30, 2019, other operating costs including customer service and warehousing costs decreased by an immaterial amount, or 2%, to $0.1 million compared to $0.1 million for the three months ended May 31,June 30, 2018. We rationalized the operations in our warehouse at the end of 2018, comparedreducing staff and operating costs. In addition, we continue to $83,322 for the three months ended May 31, 2017, an increase of $98,000.  The increase was primarily due to an increase in marketing costs. 

Professional fees

Professional fees were $58,187 for the three months ended May 31, 2018 compared to $32,234 for the three months ended May 31, 2017, an increase of $25,953.  The increase was due primarily to an increase in investor relations costs.

Interest expense

Net interest expense for the three months ended May 31, 2018 was $366,791 compared to $274,693 for the three months ended May 31, 2017, an increase of $92,098.  The increase was due primarily to the non-cash expense of the amortization of discounts on notes payable during the period.

Gain on restructure of debt

reduce our unit shipping costs as we gain scale and shipping efficiency. During the three months ended May 31, 2018, the Company exchanged certain convertible notes forJune 30, 2019, we began renovating a new convertible note which resultedfacility in a gainTampa, Florida to house our warehouse, fulfillment and administrative departments. Rent and associated utilities for this period are reflecting both the rent for the new facility as well as the existing facility.


Research and Development

During the six months ended June 30, 2019 and 2018, there were no research and development expenses incurred.  We acquired two CBD related research contracts from Bona Vida on May 6, 2019. We expect to incur expenses in the amountthird and fourth quarters of $1,027,260.  There was no such gain or loss during2019 for these contracts as our research efforts continue.

Interest Expense, Net

During the threesix months ended June 30, 2019, interest expense remained fairly constant at approximately  $0.1 million compared to the six months ended June 30, 2018.  Interest expense increased primarily due to increased debt incurred under a note payable to a director, offset by the refinancing of the Company’s line of credit agreement of $4.6 million and the note payable to the director of $1.6 million into a $6.2 million line of credit on May 31, 2017.

Loss on conversion of6, 2019 at a lower interest rate.  The increased debt

was necessary to finance working capital for the business.


During the three months ended May 31, 2018,June 30, 2019, interest expense changed immaterially compared to the six months ended June 30, 2018.

Income Taxes

No provision has been made for federal and state income taxes prior to the date of the acquisitions since the proportionate share of TruPet’s income or loss was included in the personal tax returns of its members because TruPet was a limited liability company.  Subsequent to the acquisitions, the Company, recordedas a loss incorporation is required to provide for income taxes.

The effective tax rate subsequent to the amountacquisitions 0%.  The effective tax rate differs from the U.S. Federal statutory rate of $139,325 on conversion of debt. There were no such comparable transactions during the three months ended May 31, 2017.

Change in fair value of derivative liability

The Company had21% primarily because our previously reported losses have been offset by a non-cash loss of $948,132 on revaluation of derivative liabilities during the three months ended May 31, 2018, a decrease of $872,134 compared to a non-cash loss of $75,998 in the three months ended May 31, 2017.  The increase in the loss wasvaluation allowance due to markuncertainty as to market adjustmentsthe realization of those losses.


Loss from Acquisition

Note 2 in Notes to the Unaudited Condensed Consolidated Financial Statements details the impact of the transaction on our convertible notes.

Net loss

For the reasons above, our net loss for the three months ended May 31, 2018 was $2520,764, a decrease of $55,093 compared to a net loss of $465,671 for the three months ended May 31, 2017.

6, 2019.

2532

Results of Operations for the Nine Months Ended May 31, 2018 and May 31, 2017

Revenues

The Company had sales of $475 during the nine months ended May 31, 2018 compared to $1,034 for the nine months ended May 31, 2017.  The Company had cost of goods sold in the amount of $211 for net revenue of $264 during the nine months ended May 31, 2018 compared to cost of goods sold of $231 for net revenue of $803 during the nine months ended May 31, 2017. 

Selling, general and administrative expenses

General and administrative expenses were $269,656 for the nine months ended May 31, 2018 compared to $341,827 for the nine months ended May 31, 2017, a decrease of $72,171.  The decrease was due primarily due to a decrease in financing penalties.    

Professional fees

Professional fees were $121,577 for the nine months ended May 31, 2018 compared to $79,332 for the nine months ended May 31, 2017, an increase of $42,245.  The increase was due primarily to an increase in legal costs.

Interest expense

Net interest expense for the nine months ended May 31, 2018 was $885,987 compared to $658,758 for the nine months ended May 31, 2017, an increase of $227,229.  The increase was primarily due to the amortization of discounts on notes payable during the period.

Gain on restructure of debt

During the nine months ended May 31, 2018, the Company exchanged certain convertible notes for a new convertible note which resulted in a gain in the amount of $1,027,260.  There was no such gain or loss during the nine months ended May 31, 2017.

Loss on conversion of debt

During the three months ended May 31, 2018, the Company recorded a loss in the amount of $474,649 on conversion of debt. There were no such comparable transactions during the three months ended May 31, 2017.

Change in Fair Value of Derivative Liability

The Company had a non-cash loss of $1,489,748 on revaluation of derivative liabilities during the nine months ended May 31, 2018, an increase of $1,147,478 compared to a non-cash loss of $342,270 during the nine months ended May 31, 2017.  The increase in the loss was due to mark to market adjustments on our convertible notes.

Net loss

For the reasons above, our net loss for nine months ended May 31, 2018 was $2,214,091, an increase of $792,707 compared to a net loss of $1,421,384 for the nine months ended May 31, 2017.     

Liquidity and Capital Resources

The following table summarizes total current assets, liabilities and working capital at May 31, 2018 compared to August 31, 2017.

  

May 31,

2018

  

August 31,

2017

 
         

Current Assets

 $322,685  $16,324 
         

Current Liabilities

 $19,714,161  $1,199,198 
         

Working Capital (Deficit)

 $(19,391,476

)

 $(1,182,874

)

The Company had cash used in operating activities


Since our founding, we have financed our operations primarily through sales of $705,211 during the nine months ended May 31, 2018.  This primarily consisted of Company’s net loss of $2,214,091, decreased by non-cash derivative expense of $1,937,428, amortization of discount on convertible debt in the amount of $350,860, loss on conversion of debt In the amount of $474,649, and increase in reserve for uncollectible accounts in the amount of $2,172, and increased by a gain on a note exchange of $1,027,260.  The Company’s cash position also decreased by $228,969member units as a resultlimited liability company, sales of changes in componentsshares of current assetsCommon Stock and current liabilities.

26

During the nine months ended May 31, 2018, the Company had nowarrants, as a corporation, preferred stock and cash flows from investing activities.

During the nine months ended May 31, 2018, the Company had $1,001,500 of cash flow from financing activities, consisting of $1,232,500 proceeds from the issuance of convertible debt, and $35,500 of proceeds from the issuance of notes payable to a related party. The Company also repaid principal in the amount of $266,500 of notes payable to a related party.

During the nine months ended May 31, 2018, the Company’s President and CEO, David Lelong, loaned the Company $35,500 representedgenerated by four notes payable in September and October 2017.  In addition, the Company repaid Mr. Lelong principal in the amount of $266,500 during the period.  The Company also received cash proceeds in the amount of $1,232,500 from the issuance of convertible debt during the period.

As of December 20, 2018,operations. At June 30, 2019, we had cash and cash equivalents of $426,366. We do not have sufficient working capital to pay our operating expenses for$11.2 million (including restricted cash of $6.2 million) which represented an increase of $7.3 million from December 31, 2018.


The Company has incurred significant losses over the next 12 months. We also owe our Chief Executive Officer $160,000 in back salary.  Our plan for satisfying our cash requirements to pay our debt, including convertible debt,last three years and to remain operational for the next 12 months is through sales of shares of our capital stock or convertible debt. We also expect to convert our convertible debt to preferred stock although we do not havehas a formal agreement to do so. We anticipate revenue during that same period of time, but as our business is a start-up subject to significant uncertainties, there is no assurance that significant revenues will be generated.   For that reason, we are exploring another possible business opportunity. We cannot assure you we will be successful in meeting our working capital needs or that we can develop or acquire another business opportunity.

Should we not be able to continue to secure additional financing when needed, we may be required to slow down or suspend our business activities, either of which would have a material adverse effect on our business.

Our future capital requirements will depend on many factors, including the development of our business; the cost and availability of third-party financing for development; the condition of the capital markets in general and for speculative microcap companies; and administrative and legal expenses.

We anticipate that we will incuraccumulated deficit. These operating losses increate an uncertainty about the next 12 months. Our prospects must be considered in light of the risks, expenses and difficulties frequently encountered by companies in their early stage of development.  Such risks for us include, but are not limited to, the risks described in our Form 10-K filed on November 29, 2017.

Cautionary Note Regarding Forward Looking Statements

This Report contains forward-looking statements including statements regarding changing the direction of our business, the availability of future financing, and our liquidity. All statements other than statements of historical facts contained in this report, including statements regarding our future financial position, liquidity, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.

The results anticipated by any or all of these forward-looking statements might not occur. Important factors that could cause actual results to differ from those in the forward-looking statements include those relating to the capital markets summarized under Liquidity and Capital Resources and the risk factors in the Form 10-K for fiscal 2017.  Any forward-looking statement made by us in this report speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.

27

Going concern.

Our financial statements are prepared using GAAP applicable to a going concern, which contemplate the realization of assets and liquidation of liabilities in the normal course of business. We have incurred continuous losses from operations, have an accumulated deficit of $ 22,821,772 and net working capital deficit of $19,391,476 at May 31, 2018, and have reported negative cash flows from operations since Inception. In addition, we do not currently have the cash resources to meet our operating commitments for the next twelve months.  The Company’s ability to continue as a going concern must be considered in lightfor a period of twelve months from the date of our unaudited condensed consolidated financial statements.


Management conducted a comprehensive review of the problems, expenses,Company’s affairs including, but not limited to:

The Company’s financial position at June 30, 2019 which includes $0.6 million of working capital;
Significant events and complications frequently encountered by entrancetransactions the Company has entered into, established marketsincluding and through the competitive nature in which we operate.

Our abilitydate the financial statements were available to continue as a going concern is dependent on our ability to generate sufficient cashbe issued;

The loss from operations which includes $4.2 million related to non-cash stock compensation;
Sales and profitability forecasts for the Company for the next fiscal year;
The continued support of the Company’s major stockholders and lenders; and
The repayment of the line of credit with proceeds from a new $6.2 million loan.

To address the future additional funding requirements management has undertaken the following initiatives:
To continue to monitor the Company’s ongoing working capital requirements and minimum expenditure commitments;
Continue their focus on maintaining an appropriate level of corporate overhead in line with the Company’s available cash resources.

Management is confident that it will be able to meet our cash needs and/or to raise funds to finance ongoing operationsits minimum expenditure commitments and repay debt.support its planned level of overhead expenditures. There can be no assurance however that wethe Company will be successful in our effortsable to raise additional debtcapital when needed, or equity capital and/at terms deemed acceptable, if at all.  The accompanying unaudited condensed consolidated financial statements do not include any adjustments related to the recoverability and classification of asset amounts or the classification of liabilities that our cash generated by our future operations willmight be adequate to meet our needs. These factors, among others, indicate that we maynecessary should the Company be unable to continue as a going concernconcern.

The following table presents a summary of our cash flow for the six-month periods ended:

Dollars in thousands 
June 30,
2019
  
June 30,
2018
 
Cash flows provided by (used in):      
Operating activities $(8,481) $(2,026)
Investing activities  1,870
  (31)
Financing activities  13,927   (2,031)
Net increase (decrease) in cash, cash equivalents and restricted cash $7,316  $(44)

Cash flows from Operating Activities

Cash provided by (used in) operating activities consisted of net loss adjusted for non-cash items, including the loss on acquisition, stock-based compensation expense, change fair value of in derivative liability, depreciation and amortization, changes in working capital and other activities

Cash used in operating activities increased $6.5 million, or 319%, during the six months ended June 30, 2019 compared to the six months ended June 30, 2018. Cash used in operating activities was $8.5 million for the six months ended June 30, 2019, which consisted of the net loss of $164.3 million, offset by $150.0 million from the loss from the acquisitions, $4.2 million in stock-based compensation expense and a reasonable periodcombined $1.4 million of time. 

net cash generated via changes in operating assets and current liabilities.   Cash used in operating activities was $2.0 million for the six months ended June 30, 2018, which consisted of net loss of $2.4 million, offset by a combined $0.4 million net cash generated via changes in operating assets and current liabilities.


The decrease in working capital (deficit) during the six months ended June 30, 2019 was primarily due to an increase of accrued liabilities of $1.6 million offset by an increase in prepaid expenses of $0.5 million.

33

The decrease in working capital (deficit) during the six months ended June 30, 2018 was primarily due to an increase in accounts payable of $0.5 million offset by an increase in inventories of $0.3 million

Cash flows from Investing Activities

Cash from investing activities increased by $1.9 million during the six months ended June 30, 2019 by an immaterial amount during the six months ended June 30, 2018. The change in cash from investing activities is the result of $2.0 million cash acquired in the acquisitions offset by an increase in security deposits paid.

Cash flows from Financing Activities

Cash from financing activities increased by $11.9 million, to $13.9 million, during the six months ended June 30, 2019 from $2.0 million during the six months ended June 30, 2018. The primary drivers of the overall cash from financing activities were proceeds from a private placement of $15.7 million offset by payments to eliminate the balance due under the Business Cash Advance Agreement of $1.9 million. The Company refinanced debt acquired in the merger of $6.2 million with the proceeds from the issuance of new debt of $6.2 million.

Off-Balance Sheet Arrangements


We do not have any off-balance sheet arrangements, as defined by applicable regulations of the SEC, that have, or are reasonably likely to have a current or future material effect on our financial condition, changes in financial condition, revenues or expenses, results orof operations, liquidity, capital expenditures or capital resources that are material to investors.

.


Critical Accounting Estimates

Management uses variousPolicies


Our financial statements and accompanying notes have been prepared in accordance with United States generally accepted accounting principles applied on a consistent basis. The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions in preparing our financial statements in accordance with GAAP.  These estimates and assumptionsthat affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses. Accountingexpenses during the reporting periods. We regularly evaluate the accounting policies and estimates that we use to prepare our financial statements. A complete summary of these policies is included in the notes to our financial statements. In general, management’s estimates are the most important to the presentation of our results of operationsbased on historical experience, on information from third party professionals, and financial condition, and which require the greatest use of judgment by management, are designated as our critical accounting estimates. We have the following critical accounting estimates:

Inventory: Inventories are valued at the lower of cost or market (“LCM”), which requires us to make significant estimates in assessing our inventory balances for potential LCM adjustments.

Estimates and assumptions used in valuation of derivative liability: Management utilizes a Lattice Model to estimate the fair value of derivative liabilities. The model includes subjective assumptions that can materially affect the fair value estimates.

These significant accounting estimates or assumptions bear the risk of change due to the fact that there are uncertainties attached to these estimates or assumptions, and certain estimates or assumptions are difficult to measure or value.

Management bases its estimates on various other assumptions that are believed to be reasonable under the facts and circumstances. Actual results could differ from those estimates made by management.


Significant Accounting Policies

Our discussion and analysis of our results of operations and liquidity and capital resources are based on our financial statements, which have been prepared in relationaccordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates and judgments, including those related to basis of presentation, use of estimates, cash and cash equivalents, inventory, revenue recognition, income taxes, fair value of financial instruments, fair value measurements, derivative financial instruments, basic and diluted loss per share, related parties, discontinued operations, and investments (see Note 1 to the Company’s unaudited condensed consolidated financial statements taken as a wholestatements). We base our estimates on historical and anticipated results and trends and on various other assumptions that we believe are reasonable under the circumstances, the results of whichincluding assumptions as to future events. These estimates form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. By their nature, estimates are subject to an inherent degree of uncertainty. Actual results couldthat differ from those estimates.

Recently Issued Accounting Standards

There are various updates recently issued, most of which represented technical correctionsour estimates could have a significant adverse effect on our operating results and financial position. We believe that the significant accounting policies and assumptions as detailed in Note 1 to the accounting literature or applicationfinancial statements contained herein may involve a higher degree of judgment and complexity than others.


ITEM 3.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and is not required to specific industries and are not expected to a have a material impact onprovide the Company’s consolidated financial position, results of operations or cash flows. 

information under this Item.

2834

Item 3. Quantitative

ITEM 4.
CONTROLS AND PROCEDURES

Management previously disclosed material weaknesses in its internal control over financial reporting in its This Transition Report on Form 10-KT for the transition period from September 1, 2018 to December 31, 2018.  These material weaknesses related to (1) our development and Qualitativeeffective communicated to our employees and consultants our accounting policies and procedures that resulted in inconsistent practices and (2) the small size of the Company’s accounting staff, which resulted in a lack of segregation of duties and insufficient review procedures. We have begun to build our in-house finance team by hiring a Chief Financial Officer. Under the new leadership, we will review, revise and amend the internal processes to develop effective controls.

Evaluation of Disclosure About Market Risk.

This item is not applicable as we are currently considered a smaller reporting company.

Item 4. ControlsControls and Procedures.

Procedures


Disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act are controls and other procedures that are designed to ensure that information required to be disclosed by us in theour reports that we filefiled or submit pursuant tosubmitted under the requirements of the Securities Exchange Act of 1934 (the “Exchange Act”) is recorded, processed, summarized and reported, within the time periods specified in the Securities and Exchange Commission’s (“SEC”)’s rules and forms. Disclosure controls and procedures include, among other things,without limitation, controls and procedures designed to ensure that information required to be disclosed by us in theour reports that we filefiled or submitted under the Exchange Act is accumulated and communicated to our management, including our principal executive and principal financial officers, as appropriate, to allow timely decisions regarding required disclosure.

Evaluation of Disclosure Controls and Procedures

Our Chief Executive Officer and Chief Financial Officer, David Lelong, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act as of the end of the period covered by this report.  Based on the evaluation, Mr. Lelong concluded that our disclosure controls and procedures are not effective in timely alerting them to material information relating to us that is required to be included in our periodic SEC filings and ensuring that information required to be disclosed by us in the reports we file or submit under the Exchange Act is accumulated and communicated to our management, including our chief financial officer, or personpersons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. Any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.


Our management, with the participation of our chief executive officer (our principal executive officer) and our chief financial officer (our principal financial officer) evaluated the effectiveness of our disclosure forcontrols and procedures as of the following reasons:

The Company does not have an independent board of directors or audit committee or adequate segregation of duties;

All of our financial reporting is carried out by our financial consultant;

We do not have an independent body to oversee our internal controls over financial reporting and lack segregation of dutiesend of the period covered by this Quarterly Report on Form 10-Q. Based upon that evaluation, our principal executive officer and principal financial officer concluded that, as of June 30, 2019, our disclosure controls and procedures were not effective. The conclusion that our disclosure controls and procedures were not effective was due to the limited nature and resources of the Company.

We plan to rectify thesethe presence of material weaknesses by implementing an independent board of directorsin internal control over financial reporting described above.  Management anticipates that such disclosure controls and hiring additional accounting personnel once we have additional resources to do so.

procedures will not be effective until the material weaknesses are remediated.


Changes in Internal Control Over Financial Reporting

There


Except as described above, there were no changes in our internal control over financial reporting during the period covered by this report that occurred during our most recent fiscal quarter that havehas materially affected, or areis reasonably likely to materially affect our internal control over financial reporting.


2935

PART II –II. OTHER INFORMATION

Item 1. Legal Proceedings.


ITEM  1.
LEGAL PROCEEDINGS

From time to time, we may bebecome involved in litigation relating to claims arising out of our operationsvarious lawsuits and legal proceedings, which arise in the normalordinary course of business.  AsHowever, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are currently not aware of the date of this Report to our knowledge, there were no pendingany such legal proceedings or threatened lawsuitsclaims that could reasonably be expected towe believe will have a material adverse effect on our business, financial condition or operating results.

ITEM  1A.
RISK FACTORS

The Company qualifies as a “smaller reporting company” as defined by Rule 12b-2 of the results of our operationsExchange Act and there are no proceedings in which any of our directors, officers or affiliates, or any registered or beneficial shareholder, is an adverse party or has a material interest adverse to our interest.

Item 1A. Risk Factors.

This item is not applicablerequired to a smaller reporting company. 

provide information under this Item.


Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

ITEM 2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS


We have previously disclosed all sales of securities without registration under the Securities Act of 1933.

Item 3. Defaults Upon Senior Securities.

None.

Item 4. Mine Safety Disclosures.

None.

Item 5. Other Information.

None.

1933, as amended.

30
ITEM 3.
DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4.
MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5.
OTHER INFORMATION

None.

ITEM 6.EXHIBITS

Listed and indexed below are all Exhibits filed as part of this Quarterly Report.

Exhibit
Number
 DescriptionFormFile No.ExhibitFiling Date
Filed/Furnished
Herewith
 
Agreement and Plan of Merger, dated February 28, 2019, by and among the Better Choice Company Inc., BBC Merger Sub, Inc. and Bona Vida, Inc.
8-K333-1619432.15/10/2019 
        
 
First Amendment to Agreement and Plan of Merger, dated February 28, 2019, by and among the Better Choice Company Inc., BBC Merger Sub, Inc., and Bona Vida, Inc., dated May 3, 2019.
8-K333-1619432.15/10/2019 
        
 
Securities Exchange Agreement, dated February 2, 2019, by and among Better Choice Company Inc., TruPet LLC and the members of TruPet LLC.
8-K333-1619432.35/10/2019 
        
 
First Amendment to Securities Exchange Agreement, dated February 2, 2019, by and among Better Choice Company Inc., TruPet LLC and the members of TruPet LLC, dated May 6, 2019.
8-K333-1619432.45/10/2019 

36

Item 6. Exhibits.

 

 

 

 

Incorporated by reference

Exhibit

 

Exhibit Description

Filed herewith

Form

Exhibit

Filing date

3.1

 

Articles of Incorporation

 

S-1

3.1

09/16/09

3.2

 

Certificate of Amendment to Articles of Incorporation

 

10-Q

3.2

07/14/17

3.3

 

Certificate of Amendment to Articles of Incorporation

 

8-K

3.1

3/22/18

3.4

 

Bylaws of Sport Endurance, Inc.

 

8-K

3.2

4/29/16

3.5

 

Certificate of Designation of Class A Preferred

 

S-1/A

3.3

12/31/09

3.6

 

Certificate of Designation for the Series B Convertible Preferred Stock

 

8-K

3.1

6/01/18

4.1

 

Original Issue Discount Secured Demand Promissory Note dated March 12, 2018

 

8-K

4.1

3/14/18

4.2

 

Common Stock Purchase Warrant dated March 12, 2018

 

8-K

4.2

3/14/18

4.3

 

3.5% Original Issue Discount 10% Senior Secured Convertible Promissory Note due December 2018+

 

8-K

4.3

3/14/18

4.4

 

Form of Common Stock Purchase Warrant dated March 2018

 

8-K

4.4

3/14/18

10.1

 

Note Purchase Agreement dated March 12, 2018+

 

8-K

10.1

3/14/18

10.2

 

Form of Guaranty dated March 12, 2018

 

8-K

10.2

3/14/18

10.3

 

Confidential BTC Lending Program Participation Agreement dated March 12, 2018

 

8-K

10.3

3/14/18

10.4

 

Form of Account Control Agreement dated March 12, 2018+

 

8-K

10.4

3/14/18

10.5

 

Form of Subordination Agreement dated March 12, 2018

 

8-K

10.5

3/14/18

10.6

 

Form of Securities Purchase Agreement dated March 2018+

 

8-K

10.6

3/14/18

10.7

 

Form of Exchange Agreement+

 

8-K

10.1

6/01/18

10.9

 

Form of Restructuring Agreement dated August 21, 2018+

 

8-K

10.1

8/21/18

10.10

 

Form of Stock Purchase Agreement dated August 21, 2018+

 

8-K

10.2

8/21/18

31.1

 

Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act

X

 

 

 

31.2

 

Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act

X

 

 

 

32.1

 

Certification of the Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act

X

 

 

 

101.INS

 

XBRL Instance Document

X

 

 

 

101.SCH

 

XBRL Taxonomy Extension Schema Document

X

 

 

 

101.CAL

 

XBRL Taxonomy Extension Calculation Linkbase Document

X

 

 

 

101.DEF

 

XBRL Taxonomy Extension Definition Linkbase Document

X

 

 

 

101.LAB

 

XBRL Taxonomy Extension Label Linkbase Document

X

 

 

 

101.PRE

 

XBRL Taxonomy Extension Presentation Linkbase Document

X

 

 

 

+      Certain schedules, appendices and exhibits to this agreement have been omitted in accordance with Item 601(b)(2) of Regulation S-K. A copy of any omitted schedule and/or exhibit will be furnished supplementally to the Securities and Exchange Commission staff upon request.

Exhibit
Number
 Description
Form
File No.
Exhibit
Filing Date
Filed/Furnished
Herewith
 
Certificate of Incorporation.
10-Q333-1619433.14/15/2019 
        
 
Bylaws.
10-Q
333-1619433.5
4/15/2019
 
        
 
Certificate of Amendment to Certificate of Incorporation.
10-Q
333-1619433.27/14/2017 
        
 
Certificate of Amendment to Certificate of Incorporation.
8-K333-1619433.23/22/2018 
        
 
Certificate of Amendment to Certificate of Incorporation.
10-KT333-1619433.57/24/2019 
        
 
Form of Registration Rights Agreement dated May 6, 2019, by and among Better Choice Company Inc. and the former stockholders of Bona Vida listed on the signature pages thereto.
8-K333-1619434.15/10/2019 
        
 
Form of Registration Rights Agreement dated May 6, 2019, by and among Better Choice Company Inc. and the former member of TruPet listed on the signature pages thereto.
8-K333-1619434.25/10/2019 
        
 
Form of First Amendment to Registration Rights Agreement, dated June 10, 2019, by and among the Company and the stockholders party thereto
8-K333-16194310.16/13/2019 
        
 
Tranche 1 Warrant, dated September 17, 2019, by and between Better Choice Company Inc. and Bruce Linton
8-K333-1619434.19/23/2019 
        
 
Tranche 2 Warrant, dated September 17, 2019, by and between Better Choice Company Inc. and Bruce Linton
8-K333-1619434.29/23/2019 
        
 
Additional Warrant, dated September 17, 2019, by and between Better Choice Company Inc. and Bruce Linton
8-K333-1619434.39/23/2019 
        
 
Form of Subscription Agreements dated April 25, 2019, between Better Choice Company Inc. and the purchaser named in the signature pages thereto.
8-K333-16194310.14/30/2019 
        
 
Loan Agreement dated May 6, 2019, between Better Choice Company Inc. and Franklin Synergy Bank.
8-K333-16194310.15/10/2019 
        
 
Security Agreement dated May 6, 2019, between Better Choice Company Inc. and Franklin Synergy Bank.
8-K333-16194310.25/10/2019 
        
 
Form of Revolving Line of Credit Promissory Note.
8-K333-16194310.35/10/2019 
        
 
Independent Contractor Agreement, dated September 17, 2019, by and between Better Choice Company Inc. and Bruce Linton
8-K333-16194310.19/23/2019 

3137

Exhibit
Number
Description
Form
File No.
Exhibit
Filing Date
Filed/Furnished
Herewith
Employment Agreement, dated as of May 6, 2019, by and between Better Choice Company Inc. and Damian Dalla-Longa.
*
Employment Agreement, dated as of May 6, 2019, by and between Better Choice Company Inc. and Lori Taylor.
*
Certification of Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
*
Certification of Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
*
Certification of Principal Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
*
Certification of Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
*
101.INS
XBRL Instance Document
*
101.SCH
XBRL Taxonomy Extension Schema Document
*
101.CAL
XBRL Taxonomy Extension Calculation Linkbase Document
*
101.DEF
XBRL Taxonomy Extension Definition Linkbase Document
*
101.LAB
XBRL Taxonomy Extension Label Linkbase Document
*
101.PRE
XBRL Taxonomy Extension Presentation Linkbase Document
*

38

SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrantRegistrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


SPORT ENDURANCE,BETTER CHOICE COMPANY INC.

Date: December 21, 2018

October 9, 2019

By:

/s/ David Lelong

Damian Dalla-Longa

David Lelong

President,

Damian Dalla-Longa
Chief Executive Officer Director

(Principal Executive Officer, Principal

Date: October 9, 2019
By:
/s/ Andreas Schulmeyer
Andreas Schulmeyer
Chief Financial Officer

and Principal Accounting Officer)



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